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•k  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  58 


Vol.  36 


No.  11 


April 
1    9  4 


4 

2 


CHARLES  E.  'CHICK*  LEWIS 

Editor  and  Publisher 


REMEMBER  PEARL  HARBOR 


Will  H.  Hays    (See  Page  4) 


THE  SHOW  BUILDER 

Begins  on  Page  45 


20  YEARS  IN 
SHOW  BUSINESS! 


PIH1993 


and  still 
going 

STRONG! 

(In  fact,  he's  America's  No.  I  Box- 
office  Star  and  his  new  role  is  a  riot!) 


THE  COURTSHIP 
OF  ANDY  HARDY 

off  to  a  sensational  start! 


CHICAGO 

CINCINNATI 

'FRISCO 

►  BIG! 

►  BIG! 

►  BIG! 


The  first  three  engagements  forecast  the 
Biggest  of  the  Series.  Watch  sensational 
openings  as  this  publication  goes  to  press! 


LEWIS  MICKEY 

STONE  •  ROONEY 

CECILIA  FAY 

PARKER  •  HOLDEN 

ANN  RUTHERFORD  •  SARA  HADEN 
DONNA  REED 

Screen  Play  by  Agnes  Christine  Johnston  •  Directed  by 
GEORGE  B.  SEITZ  •  A  Metro-Goldwyn-Mayer  Picture 


(and  now  turn  to  page  7) 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


The  Era  of  Unity 


If  the  UMPI  sales  substitute  to  the  decree  selHng 
doesn't  please  you  a  hundred  percent,  please  remember 
that  not  incorporated  into  its  text,  but  a  fact  never- 
theless, is  the  birth  of  some  semblance  of  unity  between 
two  important  branches  of  our  industry. 

It  is  not  to  be  expected  that  exhibitors  everywhere 
will  shout  with  joy  over  the  plan  itself,  but  that  is  only 
natural.  As  a  matter  of  fact  we  know  for  certain  that 
several  of  the  distributors  involved  are  not  in  a  jovial 
mood  themselves  over  the  plan. 

But  this  you  can  chalk  up  on  the  credit  side:  //  repre- 
sents a  step  forward  in  intra-industry  relations,  and  that, 
brother,  is  really  something  to  shout  about. 

Inasmuch  as  war  conditions  may  seriously  disrupt 
many  phases  of  our  business,  it  is  reasonable  to  assume 
that  if  conditions  dictate  changes  or  revisions,  both 
groups  will  again  sit  down  and  find  an  equitable  solution. 

It  would  be  just  too  bad  if  any  group  were  to  disrupt 
the  proceedings  at  this  stage.  Too  many  important 
people  put  in  too  much  time  and  sincere  effort  arriving 
at  the  present  plan  to  have  it  dumped  again  or  delayed 
by  more  demands. 

Let's  see  how  the  plan  works  next  year  and  then  let 
actual  experience  prompt  all  further  suggestions  for  revi- 
sion. After  all,  exhibitors  had  to  put  up  with  the  consent 
decree  selling  regardless  of  how  they  felt  about  it.  Here 
we  have  a  plan  that  is  so  much  better,  it  would  be  foolish 
to  try  for  any  more  concessions  at  this  time. 

The  industry  is  indeed  indebted  to  Bill  Rodgers  and 
all  the  members  of  the  committee  who  labored  to  bring 
about  the  present  plan.  With  a  little  encouragement 
from  the  men  on  the  sidelines  they  will  have  an  incentive 
to  work  hard  and  accomplish  more  in  the  future. 


Flesh  Returning? 


Both  visitors  and  incoming  mail  have  developed  a  most 
interested  attitude  about  stage  shows  or  some  form  of 
this  once-popular  type  of  entertainment.  Most  of  the 
interested  parties  have  noted  the  success  of  stage  shows 
in  key  cities  and  are  wondering  whether  they  are 
missing  something  by  not  trying  the  idea. 

From  this  observer's  viewpoint  there  are  many  oppor- 
tunities for  theatremen  with  adequate  stages  to  use  some 
form  of  stage  shows  to  good  profits.  An  entertaining 
show  tied  in  with  a  good  picture  ought  to  do  top  busi- 


ness provided  the  town  is  big  enough  to  support  such 
a  policy  for  3  or  4  days  run. 

Where  stage  shows  are  used,  theatres  have  been  able 
to  get  an  admission  price  high  enough  to  make  such  a 
venture  highly  profitable.  Union  cooperation  plus  other 
considerations  which  only  the  local  theatreman  can 
answer,  complete  the  possibilities  for  such  a  policy. 


Observations  About  Men 

The  average  man  is  a  terrific  self -salesman.  If  he  gets 
into  a  rut  for  a  year  or  two  he  is  firmly  convinced  that 
his  abilities  are  limited.  Nevertheless  when  faced  with 
the  grim  necessity  of  handling  a  task  seemingly  beyond 
the  estimate  of  his  own  ability,  he  is  amazed  at  what  he 
can  do  and  do  well. 

Which  probably  accounts  for  the  saying,  "Men  are  as 
great  as  they  force  themselves  to  use  themselves." 


One  of  the  greatest  stumbling  blocks  to  progress  and 
further  success  is  success  itself.  All  too  often  a  theatre- 
man  struggles  for  years  to  make  a  success  of  his  theatre. 
He  achieves  that  goal  and  suddenly  decides  that  he  has 
worked  long  enough  and  hard  enough  for  his  theatre. 
Now  let  the  theatre  work  for  him. 

When  you  deal  in  mass  entertainment  you  are  dealing 
with  a  fickle  commodity.  Ditto  for  the  customers  who 
buy  your  entertainment.  It  requires  little  effort  to  sell 
something  attractive  to  the  prospect  at  the  moment. 
The  picnic  park  or  bathing  beach,  the  gin  rummy  game 
or  the  game  of  bridge  wins  a  follower  and  you  and 
your  theatre  lose  a  good  customer. 

You  stopped  selling  him  because  you  took  him  for 
granted.  And  not  until  he  is  multiplied  by  a  hundred 
do  you  realize  that  you've  lost  a  lot  of  business  at  your 
box  oflSce.  So  your  years  of  struggle  have  reached  a 
peak  and  started  on  the  downward  trail. 

Beware  then  of  the  expression  and  the  smug  feeling 
that  "you  are  satisfied  with  business".  When  that  moment 
arrives  take  a  deep  breath  and  start  working  hard  again 
on  some  new  and  novel  ideas  to  bring  additional  business 
and  success  to  your  theatre. 

The  moral  to  this  story,  if  you  insist  on  one,  is:  when 
you  stop  plugging  you  start  backwards.  Or,  if  you  want 
to  remain  successful,  continue  struggling  for  business. 
Or  better  still  write  a  few  of  your  own. 

—"CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


Hays  Cites  Industry's  Part  in  the  War 


Role  in  Recreation,  Education 
Inspiration  Noted  by  MPPDA 
Chief  in  His  Annual  Report 

The  industry's  part  in  the  war  effort,  both 
along  educational  and  recreational  lines  was 
the  highlight  of  Will  H.  Hays'  annual  report 
to  the  Board  of  Directors  of  the  MPPDA.  The 
freedom  of  the  industry  was  also  discussed  by 
the  MPPDA's  President,  who  cited  its  war 
activities  as  examples  of  how  it  is  serving  the 
country. 

Citing  the  experience  of  England,  where  the 
theatres  were  at  first  closed  as  an  economy 
and  also  as  a  protection,  Mr.  Hays  said  that 
neither  economy  nor  protection  counterbalanced 
the  deprivation  of  amusement.  Provision  of  mo- 
tion picture  entertainment  to  our  fighting  men 
is  one  of  the  fundamental  services  of  supply, 
he  said.  In  teeming  industrial  centres  where 
men  are  working  three  shifts  a  day,  the  thea- 
tres are  hardly  adequate  to  the  demands  upon 
their  space  and  time.  Thus,  in  every  part  of  the 
nation,  and  in  connection  with  every  phase  of 
war  work,  the  screen  must  meet  an  increasing- 
demand  to  serve  the  essential  recreational  needs 
of  the  men  and  women  producing  the  essentials 
of  war. 

Screen's  Value  Greater  in  Wartime 

In  time  of  peace,  Mr.  Hays  said,  the  screen 
is  a  medium  of  education  as  well  as  of  enter- 
tainment for  the  general  public.  "The  educa- 
tional opportunities  of  the  screen  are  even 
greater  in  war  time,"  he  continued.  "There  is 
a  greater  need  for  an  informed  and  enlightened 
public.  With  a  vividness  peculiar  to  itself,  the 
newsreel  and  the  documentary  film  are  able, 
along  with  radio  and  press,  to  satisfy  the  pub- 
lic's thirst  for  news,  for  an  account  of  what  is 
happening  and  how  it  is  happening.  But,  above 
all,  as  the  need  for  national  unity  increases, 
so  does  the  need  for  a  common  understanding 
of  the  war  effort  which  can  be  achieved  only 
through  commonly  shared  experience.  No  one 
can  be  everywhere,  see  everything  with  his  own 
eyes,  or  participate  actively  in  all  the  myriad 
undertakings  which  must  be  geared  together 
for  maximum  efficiency.  But  it  is  possible  for 
all  of  us  to  gain  some  knowledge  of  what 
others  are  doing  by  the  sort  of  indirect  ex- 
perience which  carefully  prepared  documentary 
films  and  educational  shorts  can  give." 

"The  morale  of  a  nation  at  war  is  measured 
by  the  emotional  vigor  with  which  its  people 
give  their  full  measure  of  patriotic  devotion," 
said  Mr.  Hays.  "Energy  for  the  labors  of  war 
and  information  about  its  prosecution  are  indis- 
pensable, but  they  are  not  enough.  The  recrea- 
tional and  educational  services  of  the  screen 
must  be  completed  by  its  capacity  to  focus 
emotional  energies  upon  our  common  task.  The 
screen  can  and  will  use  all  its  skill  to  build 
morale  through  the  inspiration  of  patriotic 
emotions. 

"In  large  part,  this  may  be  the  work  of  spe- 

INDEX  OF  DEPARTMENTS 

Page 

Advance  Dope    57 

Boxoffice  Slants    16 

Feature  Booking  Guide   58 

Hollywood    54 

Newsreel  Synopses      51 

On  the  Patriotic  Front   18 

Product  Check-up    56 

Program  Exchange    30 

Selling  the   Picture   29 

Shorts  Booking  Guide   61 

Short  Subject  Reviews   51 

Showmanalysis    44 

Show    Builder    45 

Variety  Club  Notes   27 


Hays  Re-elected  for 
21st  Consecutive  Term 

(See  Cover) 

Will  H.  Hays  was  reelected  for  his  21st  con- 
secutive year  as  president  of  the  MPPDA  at  the 
annual  meeting  held  this  week.  Formerly  Post- 
master General  of  the  United  States,  Mr.  Hays 
is  the  only  man  ever  to  have  held  the  presidency 
of  the  MPPDA.  Edward  C.  Raftery,  president  of 
United  Artists,  was  elected  a  member  of  the 
Board  of  Directors.  A  resolution  was  adopted 
expressing  the  Board  of  Director'  sorrow  at  the 
death  of  Sidney  Kent. 


daily  prepared  shorts  which  dramatize  and 
spotlight  the  forces  and  factors  moving  on  a 
world-wide  stage.  But  though  directing  thought 
to  the  problems  of  this  war  is  primarily  the 
work  of  such  shorts,  they  are  not  the  only  type 
of  films  to  evoke  the  desired  emotional  response 
to  the  war's  demands.  That  is  also  powerfully 
effected  by  feature  pictures. 

"What  the  legendary  epic  and  the  popular 
ballad  did  of  yore,  film  narratives  help  to  do 
today,  for  they  are  the  most  popular  form  of 
fiction,  reaching  more  men  and  women  than  the 
printed  word.  Fiction  waves  a  magic  wand 
which  lefts  the  eyes  of  men  above  the  present 
moment,  inspirits  them  with  a  sense  of  the 
great  tides  in  human  affairs  to  which  their 
lives  give  motion,  and  charges  their  sentiments 
with  emotional  impetus  and  elevation." 

"For  more  than  a  year  and  a  half — from  the 
fall  of  France  to  Pearl  Harbor — the  American 
motion  picture  industry,  unitedly  and  whole- 
heartedly, supported  this  nation's  defense  pro- 
gram," Mr.  Hays  said.  "Now  we  are  vigo- 
rously sponsoring  an  all-out  victory  effort." 

Within  a  week  after  Japan's  attack,  indus- 
try leaders  "streamlined"  the  Motion  Picture 
Committee  Cooperating  for  National  Defense, 
changed  its  name  to  War  Activities  Committee 
— Motion  Picture  Industry,  and  pledged  all-out 
cooperation  to  the  Commander  in  Chief  in  the 
fight  for  freedom.  The  scope  and  volume  of  the 
industry's  war  activities  are  indicated  by  the 
following : 

Films  for  Fighting  Men.  The  eleven  na- 
tional distributors  of  theatrical  motion  pictures 
have  presented  to  the  War  Department  without 
cost  1200  programs  of  current  feature  pictures 
and  short  subjects  for  gratis  showing  to  our 
soldiers  in  combat  areas  overseas.  Film  manu- 
facturers donated  the  millions  of  feet  of  raw 
stock  needed  for  this  service.  Distributors  and 
exhibitors  have  cooperated  in  working  out  pro- 
cedures at  home  under  which  the  entire  product 
of  Hollywood  studios  is  made  available  to  the 
U.  S.  Army  Motion  Picture  Service,  on  mu- 
tually acceptable  terms,  for  exhibition  in  Army 
post  theatres  which  will  exceed  650  in  number 
by  mid-year.  Similar  arrangements  provide 
current  films  for  the  Navy  and  Coast  Guard 
on  ship  and  shore. 

Informational  Films  and  Trailers.  More 
than  12,000  exhibitors  have  signed  pledges  of 
cooperation  agreeing  to  include  in  their  film 
programs  any  pictures  sent  to  them  with  the 
approval  of  the  program  committee  of  the  The- 
atres Division  of  the  War  Activities  Com- 
mittee. Distributors  have  handled  these  sub- 
jects without  cost  to  the  government.  Truck- 
ing companies,  which  transport  more  than  85 
per  cent  of  all  shipments  between  exchanges 
and  theatres,  have  hauled  all  of  these  subjects 
without  any  charge.  Twenty-eight  separate 
releases,  involving  more  than  a  quarter  of  a 
million  bookings  and  over  half  a  million  ship- 
ments, were  thus  handled  between  February 
1941  and  February  1942. 

Training  Films  for  U.  S.  Army.  Passage 
of  the  Selective  Service  Act,  early  in  the  na- 
tional   emergency,    expanded    army  personnel 


much  more  rapidly  than  the  weapons  for  their 
training  could  be  manufactured.  The  War  De- 
partment turned  therefore  to  the  motion  pic- 
ture industry  for  aid  in  solving  the  problem. 
A  most  important  and  unique  project  in  the 
field  of  visual  education  was  projected  under 
which  the  Research  Council  of  the  Academy 
of  Motion  Picture  Arts  and  Sciences  arranged 
with  Hollywood  studios  to  produce  a  series 
of  training  films  for  the  War  Department.  Under 
the  dynamic  leadership  of  Lieutenant  Colonel 
Darryl  F.  Zanuck  and  his  associates,  45  train- 
ing films,  totaling  110  reels  have  been  com- 
pleted, approved  and  accepted  by  the  War  De- 
partment, with  others  in  work  or  projected. 

Talent  Participation.  Hundreds  of  film- 
dom's  outstanding  personalities  have  joined  the 
Hollywood  Victory  Committee  which  is  serv- 
ing as  a  general  clearing  agency  for  personal 
appearances  connected  with  any  phase  of  the 
war  effort.  Scores  of  popular  entertainers  are 
visiting  army  camps  and  naval  stations  each 
week  under  the  banner  of  USO-Camp  Shows, 
Inc.  The  name  of  Miss  Carole  Lombard  leads 
the  lengthening  list  of  stars  who,  in  the  same 
gallant  spirit  in  which  she  gave  her  life,  are 
devoting  themselves  wholeheartedly  to  sales  of 
defense  bonds  and  savings  stamps,  participating 
in  financial  campaigns  for  wartime  charities, 
and  responding  to  a  wide  variety  of  calls  to 
national  and  community  service. 

In  the  course  of  his  lengthy  report,  Mr. 
Hays  cited  figures  to  show  how  the  distributors' 
foreign  market  had  declined  and  how  their  total 
revenues  had  fallen  as  a  result.  Among  the 
interesting  notes  in  this  connection  was  the  in- 
formation that  shortly  before  the  Japanese 
attacked  Pearl  Harbor,  police  pressure  forced 
American  film  company  managers  to  sign  em- 
ployee indemnity  agreements  providing  for 
large  payments  to  employes  should  the  offices  be 
closed.  "It  may  be,"  Mr.  Hays  said,  "that  even 
then  Japanese  authorities  foresaw  the  coming- 
war  against  the  United  States." 

"Thirty  one  foreign  countries  are  completely 
closed  to  Us  because  of  occupation  or  domination 
by  the  Axis  powers.  In  normal  times  these 
countries  produced  about  10  per  cent  of  the 
total  world  revenue."  In  this  connection,  Mr. 
Hays  revealed  that  in  normal  times  from  35 
to  40  per  cent  of  the  world  revenue  was  derived 
from  outside  the  United  States.  Depreciation  of 
the  dollar  has  amounted  to  20  per  cent  and  thus 
the  companies  have  sustained  a  further  loss  of 
6  per  cent  of  pre-war  world  revenue.  Freezing 
of  foreign  exchange  has  resulted  in  withholding 
of  11  per  cent  of  the  total  world  business  before 
the  war,  the  report  added. 

A  somewhat  wistful  note  was  sounded  when 
Mr.  Hays  said  that  he  had  prepared  a  state- 
ment to  be  read  to  the  Senate  Committee  in- 
vestigating war-mongering,  but  that  the  ad- 
journment of  the  committee's  hearings  pre- 
vented its  delivery.  But  he  noted  with  satis- 
faction that  the  industry's  representatives  were 
able  to  prove  conclusively  the  utter  falsity  of 
the  charge  of  war-mongering. 

SHOWMEN'S    TRADE  REVIEW 

Vol.  36,  No.  11  March  11.  1942 

Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 

Published  every  Friday  by  Showmen's  Trade  Review, 
Inc.,  1501  Broadway,  New  York  Citv,  Telephone 
BRyant  9-5606.  Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher ;  Tom  Kennedy,  Associate  Editor ;  Robert 
Wile,  Managing  Editor;  Joseph  H.  Gallagher,  Film 
Advertising  Manager;  Harold  Rendall,  Equipment  Ad- 
vertising Manager;  West  Coast  Office.  Guaranty  Bldg., 
6331  Hollywood  Blvd.,  Hollywood,  Calif.,  Telephone 
Hollywood  1390,  Ann  Lewis,  manager;  London  Rep- 
resentative, Milton  Deane,  185  Fleet  St..  London  E.C. 
4 ;  Australian  Representative,  Gordon  V.  Curie,  1  Elliott 
St.,  Homebush,  Sydney,  Australia.  Subscription  rates 
per  year:  $2.00  in  the  United  States  and  Canada;  For- 
eign, $5.00.  Single  copies,  ten  cents.  Subscribers  should 
remit  with  order.  Entered  as  second  class  matter  Feb- 
ruary 20,  1940,  at  the  Post  Office  at  New  York,  N.  Y., 
under  the  Act  of  March  3.  1879.  Contents  copyrighted 
1942  by  Showmen's  Trade  Review,  Inc.  Printed  in  U.S.A. 

Address  all  Communications  to : 
SHOWMEN'S  TRADE  REVIEW 

1501  Broadway,  New  York  City 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Committee  Agrees  on  New  Selling  Plan 


Exhibitors  Will  Submit  It 
To  Their  Organizations/ 
Group  Hails  Unity  Step 

Amid  unanimous  statements  of  approval,  frofn 
exhibitors  as  well  as  distributors,  the  UMPI 
this  week  completed  a  draft  of  a  plan  of  selling 
which,  it  is  hoped,  will  be  approved  by  the  vari- 
ous organizations  to  whom  it  will  be  submitted. 
It  differs  from  the  plan  submitted  a  few  weeks 
ago  in  only  a  few  respects  but  it  is  believed  that 
these  changes  will  meet  the  requirements  of 
those  exhibitor  organizations  which  originally 
rejected  the  proposals. 

The  plan  in  full  follows  : 

1 —  Starting  in  September,  1942  the  five 
consenting  companies  are  to  sell  four  groups  of 
feature  pictures  per  j'ear,  not  exceeding  12 
features  per  group,  five  of  each  group  to  be 
trade-shown,  balance  to  be  identified  as  below. 

2—  CANCELLATIONS  — in  brackets  of 
average  film  rentals  based  on  season  1939-40, 
$1.00  to  $100.00,  two  picture  cancellation. 
$101.00  to  $200.00,  one  picture  cancellation. 
Such  cancellation  to  apply  only  to  identified 
pictures  (see  above).  These  cancellation  privi- 
leges represent  the  minimum  each  company  is 
willing  to  grant. 

3  — IDENTIFICATION  — of  all  pictures 
not  trade-shown  to  be  by  stars  or  featured  play- 
ers or  original  stories,  if  based  on  such,  or  well- 
known  books  or  plays. 

4— SUSPENSION— If  a  minimum  of  20 
per  cent  reduction  in  number  of  pictures  to  be 
produced  by  any  one  company  is  necessitated  by 
the  war  emergency,  the  above  cancellation  privi- 
lege to  be  eliminated  on  future  sales  and  further 
negotiation  to  be  undertaken  by  this  committee 
to  arrive  at  a  substitute  privilege. 

5  — ALLOCATIONS  — Where  contracts 
entered  into  permit  distributors  to  allocate  or 
reallocate  film  prices,  such  price  allocation  on 
each  feature  to  be  given  exhibitor  on  notice  of 
availability  or  upon  booking  of  feature  which- 
ever is  earlier,  and  not  to  be  changed  thereafter. 

6— SPECIAL  FEATURES— and/or  road- 
shows as  defined  in  the  Consent  Decree  and 
those  features  covered  by  special  contracts  be- 
tween producer  and  distributor  which  do  not 
permit  inclusion  in  group  sales  may  be  sold 
separate  from  groups  of  12. 

7  — FEATURES  CANCELLED  —  These 
are  not  to  be  included  in  future  groups  offered 
the  exhibitor  who  originally  availed  himself  of 
the  cancellation. 

8_WESTERNS— Groups  of  as  many  as 
6  Westerns  may  be  sold  unscreened,  identified 
by  star  only. 

Comments  on  the  plan  as  issued  by  the  com- 
mittee are  as  follows : 

Paragraph  1 — Selling  in  groups  of  five  has 
been  most  unpopular.  A  great  majority  of  ex- 
hibitors have  expressed  the  urgent  need  of 
larger  groups  than  now  permitted  under  the 
Consent  Decree.  Under  the  necessity  of  devel- 
oping a  middle  ground  between  what  it  was 
felt  the  government  would  require  in  the  elimi- 
nation of  blind  selling  and  the  physical  difficulty, 
if  not  impossibility  of  positive  identification  by 
film  companies  of  more  than  ^  year's  product, 
this  appears  to  be  the  best  and,  in  fact,  the  only 
solution. 

Paragraph  2.  Under  the  present  selling  sys- 
tem under  the  Decree,  there  has  been  no  formal 
cancellation  privilege.  Under  this  setup  some  83 
per  cent  of  the  theatres  of  the  United  States 
will  have  a  new  privilege  of  cancellation  ap- 
Ijroximating  from  10  to  20  per  cent.  This  is  not 
all  inclusive  but  the  vast  majority  of  inde- 
pendent theatres  will  receive  a  substantial  bene- 
fit which  they  have  not  enjoyed  in  the  past. 

Paragraph  3.  In  the  past  under  the  system 
of  blind  selling  little,  if  any,  identification  was 
given  the  majority  of  pictures.  Under  this  pro- 


Brylawski  Resigns  WPB 

Upon  the  advice  of  his  physician,  A.  Julian 
Brylawski  tendered  his  resignation,  effective 
immediately,  as  head  of  the  Amusement  Unit  of 
the  War  Production  Board.  After  a  rest  at  his 
farm  he  will  return  to  the  Unit  in  an  advisory 
capacity.  The  Unit  has  been  reorganized,  tenta- 
tively, with  Morgan  Hobart,  a  production  spe- 
cialist formerly  with  Technicolor;  Harold  Hopper 
of  Los  Angeles,  head  of  the  Cinema  Equipment 
Company  of  that  city;  David  W.  Ridgway,  for- 
merly of  the  RKO  Sound  Department;  and  others, 
under  the  direction  of  M.  Dewitt  iDintyi  Moore. 


posed  selling  plan,  there  is  no  blind  selling  con- 
templated. This  answers  the  criticism  of  many 
exhibitors  and  public  groups.  Of  course,  in  addi- 
tion to  all  other  things  the  cancellation  on 
religious,  racial  and  moral  grounds  still  re- 
mains in  effect. 

Paragraph  5.  Here  the  distributors,  recog- 
nizing the  abuses  which  have  crept  into  the 
cancellation  privileges  in  the  past,  showed  their 
willingness  to  safeguard  the  exhibitor  under 
this  selling  system  by  so  fixing  the  allocation 
of  prices  on  contracts  that  any  subterfuges  of 
the  past  would  not  be  repeated. 

Every  exhibitor  representative  present  heart- 
ily endorsed  the  plan,  some  without  reservation, 
guaranteeing  that  their  units  would  accept.  Col. 
H.  A.  Cole  for  Allied  said  that  his  organiza- 
tion's Board  of  Directors  would  meet  within  the 
next  ten  days  to  discuss  the  plan.  He  pointed 
out  that  the  Board  of  Directors  had  laid  down 
definite  limitations  and  that  he  could  not  com- 
mit the  Board  in  advance. 

All  other  exhibitor  leaders  who  spoke,  en- 
dorsed the  plan.  Among  those  who  spoke  be- 
sides Cole,  were  Ed  Kuvkendall,  president  of 
the    AIPTOA;   Max   A.'  Cohen   of  the  New 


York  .MPTOA  unit;  Bob  White,  Hugh  Bruen 
and  Bob  Poole  of  the  PCCITO ;  William 
Crockett  of  the  MPTO  of  Virginia ;  Jack 
Kirsch  of  Illinois  Allied;  John  Rugar  of  Salt 
Lake  City,  and  Xed  E.  Depinet,  Tom  Connors, 
Pat  Scollard,  Andy  Smith,  Howard  Levenson 
and  William  F.  Rodgers  for  the  distributors. 
The  latter  was  again  given  credit  for  his  earnest 
endeavors  on  behalf  of  unitv. 


Universal  Promotes  Brauer  and 
Lamantia  to  Head  Branches 

Roy  Brauer,  New  Orleans  branch  manager 
for  Universal,  has  been  appointed  to  head  the 
company's  Memphis  branch,  succeeding  H.  I. 
Mansfield,  who  died  suddenly  last  Saturday. 
N.  Lamantia,  salesman  in  New  Orleans,  has 
been  promoted  to  manager  of  that  branch,  suc- 
ceeding Brauer. 


Scully  and  Heineman  Off  on 
Studio  Inspection  Trip 

\\'illiam  A.  Scully,  Universal  vice  president 
and  general  sales  manager,  and  William  J. 
Heineman.  assistant  general  sales  manager,  left 
New  York  for  a  trip  to  the  company's  studios 
this  week.  While  on  the  Coast  they  will  dis- 
cuss the  1942-43  lineup,  as  well  as  see  some 
of  the  newly  completed  product  for  the  cur- 
rent season. 


10,780  Columbia  Accounts 

Columbia  reports  a  record  this  week  in  num- 
ber of  accounts  with  780  more  theatres  on  its 
books  than  last  year.  The  company  is  in  the 
midst  of  a  'A^ictory  Sales  Campaign"  and  as 
a  result  of  extra  effort  on  the  part  of  the 
sales  force,  has  sold  the  major  part  of  its  prod- 
uct to  10.780  theatres. 


Projectionists  Aiding  Industry's  War  Effort 


Leading  figures  in  projection  in  the  New  York 
area  held  first  of  regular  meetings  to  promote 
efficiency  and  economies  during  war  times. 
Above,  around  the  luncheon  table  are:  James 
Lynett,  City  of  New  York  official;  P.  A.  McGuire, 
International  Projector  Corp.;  Bart  Greene,  Chief 
Inspector,  Borough  of  Manhattan;  Lester  B.  Isaac, 
Loew's  Theatres;  Harry  Rubin,  Paramount  Thea- 
tres; Frank  Cahill,  Warner  Theatres;  Charles 
Horstman,  RKO  Theatres;  M.  D.  O'Brien  and 
Charles  J.  Bachman,  Loew's  and  Warners. 

Right,  Leon  McHaney,  chief  operator  for  the 
Wilby  Kincey  Theatres,  Kingsport,  Tenn.,  pre- 
sents 37%  pounds  of  copper  (which  he  has  been 
saving  from  projector  carbon  drippings  and  strip- 
pings  for  the  past  seven  years!  to  the  Patriotic 
Unit    of    the    Kingsport    Shrine  Organization. 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


aiultua  A.  &mts 

Julius  A.  Lewis,  49  years  old,  west  coast  edi- 
tor of  SHOWMEN'S  TRADE  REVIEW  and  brother 
of  "Chick"  Lewis,  died  suddenly  Saturday  night, 
March  28,  in  Hollywood.  The  body  was  brought 
east  for  burial,  with  funeral  services  held  Friday 
at  2  p.m.  from  the  Riverside  Memorial  Chapel. 

Julius  A.  Lewis  had  been  connected  with  the 
motion  picture  industry  since  1910  when  he 
joined  the  Motion  Picture  Distributing  and  Sales 
Co.,  at  111  E.  14th  Street.  When  this  company 
became  the  Universal  Pictures  Corporation,  he 
was  transferred  to  the  home  office  at  1600 
Broadway  where  he  had  charge  of  all  adver- 
tising, printed  matter  and  purchasing.  Several 
years  later,  he  joined  Prospect  Press  in  charge 
of  motion  picture  sales  and  remained  with  that 
firm  until  the  late  20's  when  he  organized  his 
own  printing  company,  which  he  continued  until 
four  years  ago  when  he  moved  his  family  to 
Hollywood. 

His  widow,  Ann  Lewis,  is  well  known  to  the 
industry  both  in  New  York,  but  particularly  on 
the  west  coast  where  she  is  West  Coast  Man- 
ager for  SHOWMEN'S  TRADE  REVIEW.  Their 
son,  Elliott,  who  first  went  to  California  to  at- 
tend UCLA,  took  up  radio  and  is  considered  one 
of  the  finest  young  radio  actors  on  the  coast. 
A  younger  son,  Raymond,  attends  Washington 
State  University  where  he  is  taking  a  Veterinary 
course. 

Besides  his  widow  and  two  sons,  he  leaves  six 
brothers  and  sisters;  Harry  M.,  Irving,  Charles 
E.,  Joseph  A.,  Lillian  and  Helyn. 


More  Tax  Protective 
Committees  Named 

Additional  Tax  Protective  Committees  have 
been  appointed  this  week  in  various  parts  of 
the  country,  thus  bringing  to  31  the  total  num- 
htr  of  committees  with  54  as  the  ultimate  goal. 
The  newly  named  members  are  as  follows : 

Kansas :  R.  R.  Biechele,  chairman,  president 
of  the  Kansas-Missouri  Theatre  Association; 
Howard  Jameyson,  of  Fox  Mid-West  Theatres, 
Wichita ;  Frank  C.  Hensler,  MGM  Kansas  City 
branch  manager. 

Louisiana  :  Gordon  Ogden  of  the  Chimes  The- 
atre, Baton  Rouge;  Rodney  Toups,  manager 
of  Loew's  State,  New  Orleans ;  Page  Baker, 
RKO  New  Orleans  branch  manager. 

Mississippi :  H.  J.  Williams  of  the  Granada 
Theatre,  Granada,  Miss. ;  W.  A.  Prewitt  of 
Associated  Theatres,  Bay  St.  Louis,  Miss. ; 
Lucas  S.  Conner,  Warner  New  Orleans  branch 
manager. 

New  Jersey :  George  Gold  of  the  Rivoli  The- 
atre, Newark;  Robert  Paskob  of  the  Warner 
Theatres'  New  Jersey  zone ;  Albert  Gebhardt, 
Paramount's  New  Jersey  salesman. 

North  Dakota  :  F.  E.  Wetzstein,  Palace  The- 
atre, Mandan ;  Edward  Kraus,  Fargo  Theatre, 
Fargo,  N.  D. ;  F.  R.  Anderson,  Paramount's 
representative  in  the  state,  who  headquarters  in 
Minot. 

Oklahoma  :  L  M.  Loewenstein  of  the  Majestic 
Theatre,  Oklahoma  City ;  Frank  Roberts  of  the 
J.  H.  Cooper  Circuit ;  Charles  W.  Clark,  20th- 
Fox  Oklahoma  City  manager. 

Southern  California :  James  C.  Quinn,  repre- 
senting Allied's  organization  in  California  has 
been  added  to  the  committee. 


Kravitz  Business  Manager  of  306 

Morris  Kravitz  has  been  elected  business 
agent  of  Local  306,  New  York  Operators  Union. 
He  succeeds  Bert  Popkin  who  resigned  recently. 
The  Local's  delegates  to  the  lATSE  convention 
in  Columbus,  June  1,  were  chosen  at  the  same 
time.  They  are  Herman  Geler,  president  of 
the  Local,  Nat  Doragoff,  Charles  Beckman,  Joe 
Bassin,  Kravitz,  Ben  Seher,  Steve  D'Lizillo, 
James  Ambrosio,  Wallace  Burns,  Edgar  Stew- 
art, Jack  Teitler  and  Alexander  Polin. 


MGM  Shorts  Show  on 
B*way  Gives  1%  Hour 
Bill  at  55  Cents  Top 

A  novel  experiment  will  be  tried  out  in  the 
Broadway  Theatre  in  New  York  beginning  this 
Saturday  when  MGM  commences  its  first  all- 
shorts  show,  which  will  be  known  as  "MGM's 
Prize  Package."  The  program  will  differ 
markedly  from  the  entertainment  offered  at 
newsreel  theatres,  which  usually  included  all 
of  the  current  newsreels  with  duolicate  shots 
omitted,  plus  enough  shorts  to  make  about  an 
hour's  show. 

The  new  show  at  the  Broadwav  has  no  news- 
reel  footage,  while  the  shorts  which  have  been 
included  were  each  selected  with  a  view  toward 
making  a  completely  diversified  full  evening's 
program  of  entertainment.  Each  show  will  run 
about  one  hour  and  45  minutes.  Top  admission 
price  will  be  55  cents,  matinees  35  cents. 

"Good  shorts  have  long  been  recognized  as 
bearing  the  same  position  in  the  film  field  as 
the  better  short  story  does  to  the  novel,"  said 
William  F.  Rodgers,  general  sales  manager  for 
MGM.  "For  a  long  time  our  company  has 
been  getting  critical  and  audience  reactions  on 
certain  shorts  which  struck  those  distributing 
the  product  as  rather  remarkable.  We  have 
long  felt  that  some  place  should  be  made  on 
Broadway  where  a  collection  of  such  shorts 
could  be  exhibited  at  one  time,  rather  than  just 
as  the  tag  end  of  a  feature  bill.  The  reaction 
to  this  experiment  will  be  awaited  with  great 
interest." 

Licluded  in  the  initial  program  at  the  Broad- 
way Theatre  will  be  "Main  Street  on  the 
March,"  the  film  which  won  the  Academy  of 
Motion  Picture  Arts  citation  as  the  best  two- 
reeler  of  the  season.  The  other  subjects  will 
comprise  "Optical  Poems,"  a  pioneering  effort 
in  the  field  of  "visual  music" ;  "Wanted,  a 
Master,"  a  Pete  Smith  subject  about  a  home- 
less dog  which  has  won  unusual  critical  men- 
tion throughout  the  United  States ;  "The  Boss 
Didn't  Say  Good  Morning,"  a  psychological 
drama,  narrated  by  Carey  Wilson ;  "This  Is 
the  Bowery,"  one  of  the  most  completely  fac- 
tual motion  pictures  ever  made ;  "Every  Sun- 
day," musical  "featurette"  in  which  Judy  Gar- 
land and  Deanna  Durbin  each  made  their  motion 
picture  debut ;  and  other  specially  selected  films. 


Distributors  Ignore  Box 
Office,  Attorney  Holds 

James  F.  Lynch,  district  attorney  of  Ramsey 
County,  Minn.,  has  answered  a  brief  field  by 
the  major  companies  contesting  the  Minnesota 
law  compelling  sale  of  a  whole  year's  product 
at  one  time,  disputing  every  one  of  the  claims 
made  by  the  distributors. 

For  example.  Lynch  contends  that  the  law 
is  not  contrary  to  interstate  commerce  provi- 
sions because  while  the  prints  move  from  state 
to  state  the  licenses  do  not.  He  also  claimed 
that  the  distributors  ignore  the  box  office  merit 
of  pictures  in  selling  to  exhibitors.  "They  hold 
that  the  exercise  of  ingenuity  will  get  the  pub- 
lic into  a  theatre  to  see  a  picture,  irrespective 
of  its  box  office  appeal.  This  disregards  the 
rights  of  the  exhibitor  and  the  public.  The 
patron  who  sees  bad  pictures  blames  the  ex- 
hibitor, and  after  two  or  three  of  such  pictures 
in  a  particular  theatre,  the  patron  shuns  the 
place." 

He  also  claimed  that  each  distributor  sells 
to  no  more  than  350  of  the  500  theatres  in  the 
state  and  that  therefore  the  contention  of  the 
distributors  that  they  could  not  sell  the  can- 
celled pictures  is  wrong.  The  law  does  not  de- 
prive any  distributor  of  property  without  due 
process,  he  said,  but  merely  enables  the  ex- 
hibitor to  return  "worthless  bits  of  property 
unused." 


r  Director  Alfred  Hitchcock  arrives  in  New  York 
for  a  short  visit  before  going  to  Washington  for 
the  world  premiere  of  his  latest  picture,  "Sabo- 
teur," a  Universal  release. 


Variety  Clubs  Add 
1,179  New  Members 

A  total  of  1,179  new  members  have  been 
added  to  the  25  Variety  Club  tents  as  a  re- 
sult of  the  "Hey  Rube"  campaign,  which  the 
^^ariety  Clubs  recently  staged  to  swell  their 
membership.  In  addition,  397  members  have 
been  added  through  the  two  new  tents  in  New 
Haven  and  Chicago. 

Total  membership  was  5,345  when  the  drive 
started. 

Meanwhile  new  tents  are  being  organized  in 
several  cities.  R.  J.  O'Donnell  and  Paul  Short 
will  go  to  New  Orleans  next  week  to  confer 
with  E.  V.  Richards  to  work  out  details  of  a 
tent  in  the  Crescent  City.  Later,  while  on  a 
Coast  trip,  accompanied  by  National  Chief 
Barker  John  H.  Harris,  they  will  visit  San 
Francisco,  Portland,  Seattle  and  Salt  Lake  City 
to  assist  in  the  organization  of  tents  in  those 
cities.  On  the  way  back  they  will  visit  with 
"Rick"  Ricketson  in  Denver  with  a  view  toward 
converting  the  Rocky  Mountain  Screen  Club 
into  a  Variety  Club  Tent.  Organization  plans 
for  a  tent  in  New  York  are  also  proceeding. 


Treasury  Frowns  On 
Bonds  As  Prizes 

The  Treasury  Department  frowns  on  the 
use  of  Defense  Stamps  and  Bonds  as  prizes  in 
contests  or  in  lieu  of  cash  on  Bank  Night  or 
any  similar  form  of  enterprise,  it  was  learned 
this  week.  The  Department  also  does  not  wish 
the  Defense  Stamps  and  Bonds  to  be  used  in 
lieu  of  cash  nor  given  to  people  who  will  not 
hold  them. 

While  the  Treasury  Department  has  not  made 
any  ruling  as  yet  forbidding  the  use  of  stamps 
and  bonds  in  this  way,  it  is  thought  that  Sec- 
retary Morgenthau  may  make  such  a  regula- 
tion. 

Defense  Bonds  and  Stamps  may  not  be  used 
as  part  of  any  merchandise  sale ;  their  use  as 
trading  stamps,  premiums  or  gifts  contingent 
upon  merchandise  purchase  is  likewise  pro- 
hibited. 

The  Department  discourages  the  use  of  De- 
fense Stamps  as  tips,  for  example;  people  whose 
income  is  partly  earned  through  tips  in  most 
cases  immediately  cash  the  stamps  thus  defeat- 
ing the  very  purpose  for  which  they  were  issued : 
to  loan  money  to  the  Government  for  ten  years. 


but  nVE  GREAT 
M-G-JVl  PICTURES 
WERE  PREVIEWED 
LAST  WEEK  IN 
CALIFORNIA! 

Here's  a  report  by  an  eye-witness! 

(look!) 


GREER  GARSON  •  WALTER 
PIDGEON  in  "MRS.  MINIVER" 
A  WILLIAM  WYLER  PRODUCTION 
with  Teresa  Wright  •  Dame  May 
Whitty  •  Reginald  Owen  •  Henry 
Trovers  •  Richard  Ney  •  Tom 
Conway  •  Henry  Wilcoxon 
Screen  Play  by  Arthur  Wimperis, 
George  Froeschel  and  James 
Hilton  ♦  Based  on  the  Book  by 
Jan  Struther  •  Directed  by  William 
Wyler  •  Produced  by  Sidney 
Franklin  •  A  Metro- Goldwyn- 
Mayer  Picture. 


MAKE  ROOM  IN  FILMDOM'S 
HALL  OF  FAME  FOR  M-G-M's 


MRS.  MINIVER 


It 


"One? 


Previewed  to  literally  cheering  audiences  in  California,  packing  thrill  upon 
thrill  and  heart-throb  upon  heart-throb,  this  picture  is  already  being  hailed 
by  the  ambitious  word  "MASTERPIECE!"  Time  will  tell  and  you  shall  judge 
for  yourself.  We  are.  able  to  state  without  reservation  that  it  is  one  of  the 
greatest  productions  ever  made  by  M-G-M,  and  we  have  no  hesitancy  in 
predicting  that  it  will  be  one  of  the  biggest,  perhaps  the  biggest  of  this  year ! 


Two'." 


THAT  PREVIEW  OF 

ABBOTT  and 

COSTELLO 


in 


RIO  RITA 


1* 


i»  "'••I!'""*    i  -1 


— ^  ^  ond  sons  - 

The  musical  comedy  laj  pHOOnH 

and  Olody '"^  ^ 


The  tradc'showings  and 
the  published  reviews  of 
"Rio  Rita"  confirm  what 
West  Coast  audiences  have 
said  about  this  fabulous 
box'office  property!  The 
stars  are  at  their  funniest 
and  they  are  presented  to 
their  waiting  millions  in  a 
magnificent  Metro -Gold- 
wyn^Mayer  musical.  POP 
go  the  records,  too! 


(more  and  more) 


"Three!" 


*-7 
1 


/n 


VICTOR  FLEMING'S  PRODUCTION 
of 

JOHN  STEINBECK'S 

TORTILLA 


FLAT 


II 


A  thrilling  success  at  its 
California  Preview!  Star- 
power  that  comes  through 
to  captivate  and  delight  au- 
diences. Unusual  people  in 
an  unusual  setting,  where 
wine,  women  and  song  are 
the  essentials  of  a  gay  life. 
It's  got  that  magnetism  that 
draws  at  the  box-office! 


with  FRANK  MORGAN  •  akim  tamiroff 

SHELDON  LEONARD  •  JOHN  QUALEN  •  DONALD  MEEK 
CONNIE  GILCHRIST  •  ALLEN  JENKINS  «  HENRY  O'NEILL 

Screen  Play  by  John  Lee  Mahin  and  Benjamin  Glazer  •  Directed  by  VICTOR  FLEMING 
Produced  by  SAM  ZIMBALIST  •  A  Metro-Goldwyn-Mayer  Picture 


Four!" 


Not  since  '"King  Kong""  such 
thrills  as  the  Preview  audience 
gasped  at  in  TARZAN'S 
NEW  YORK  ADVENTURE! 


Here's  what  they  saw!  Look  at  him,  swinging  from  skyscrapers!  A  brilliant  stroke  of  showmanship 
has  yielded  the  best  Tarzan  picture  of  all  time!  They've  never  seen  this  Tarzan  before,  in  street 
clothes  but  just  as  primitive  as  ever!  Adventuring  in  New  York's  maelstrom  with  jungle  gold  on 
the  trail  of  kidnapped  "Boy"!  Tops  in  thrills  and  fun! 


/ 


r  ^ 

i  • 


"Five/" 


HAS  !5a^-o0^ 

WRITTEN  ALL  OVER  IT! 


Eleanor  Red 

POWELL -SKELTON 

SHIP  AHOr 

BERT  LAHR  •  VIRGINIA  O'BRIEN 

TOMMY  DORSET  and  his  ORCHESTRA 

Screen  Play  by  Harry  Clork  •  Directed  by  EDWARD  BUZZELL 
Produced  by  JACK  CUMMINGS  •  A  Metro-Goldwyn-Mayer  Picture 


Red 


(Above)  Red  S/celton,  Eleanor  Powell,  Tommy  Dorsey 


Riotous  is  the  word  for 
"Ship  Ahoy"!  The  U^GM 
studio  has  previewed  num- 
berless pictures  in  its  history 
but  seldom  such  hysterics, 
such  howls,  such  complete 
enjoyment  of  a  musical 
comedy  as  was  registered  by 
the  audience.  Teeming  with 
talent:  Eleanor  Powell's  bril- 
liant  new  routines;  Red 
Skelton's  devastating  antics; 
Bert  Lahr  and  Virginia 
O'Brien  at  their  funniest; 
and  none  other  than  Tommy 
Dorsey  and  his  Orchestra 
flooding  the  screen  with 
music.  And  ship-shape 
beauties!  Tell  the  folks  fast! 


\ 


YES,  INDEED! 
THE  BIG 
NOISE  OUT 
WEST  IS 
LEAPING  LEO! 


\ 


^^^^ 


You've  been  in  this  business  a  long  time! 
It's  not  unusual  for  you  to  hear  that 
big  things  are  happening  at  the  M-G-M 
studios.  But  today  it's  truer  than  it  ever 
was.  In  one  week  the  World's  Greatest 
Studio  has  flashed  on  preview  screens 
FIVE  BIG  MONEY  ENTERTAIN^ 
MENTS  and  that's  just  part  of  the  riches 
in  store  for  M-G-M  customers.  Leader- 
ship  entails  this  obligation.  It  is  expected 
of  the  Friendly  Company.  And  again 
throughout  the  film  colony  they're 
watching  the  activity,  the  enthusiasm, 
the  outpouring  of  talent  and  treasure 
that  result  in  pleasure  and  profit  when 
the  Lion  Roars  on  your  screen.  This 
year,  last  year,  every  year . . .  there's  only 
ONE  company  that  can  do  it. 

(YOUR  CUE  ON  NEXT  PAGE  V 


i 


lRobe^^T:L  ';,HOr'^^^,,  Dorse. 


RITA 


GIVE 
YOURSELF 
A  BREAK! 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  15 


Iowa -Neb.  Exhib  May  Ask  Law 
Like  Minn.  Measure  IF  UMPI  Fails 


Legislators  in  Iowa  and  Nebraska  may  be 
asked  by  exhibitors  to  pass  laws  similar  to 
Minnesota's  measure  compelling  sale  of  a  full 
season's  output  of  pictures,  it  was  learned  this 
week  from  a  bulletin  sent  to  members  of  the 
Allied  Independent  Theatre  Owners  of  Iowa 
and  Nebraska  by  President  Leo  F.  Wolcott. 
"It  may  be  stated  here,"  said  Wolcott,  "that  if 
UMPI  is  unsuccessful  in  developing  a  selling 
plan  satisfactory  to  exhibitors,  and  having  it 
approved  by  the  Department  of  Justice,  ex- 
hibitors will  be  forced  to  enact  laws  similar 
to  Minnesota's  block-booking  law  in  our  State 
legislatures.  Our  legislative  program  already 
provides  for  this,  if  necessary." 

Complains  of  High  Rentals 

Wolcott's  bulletin  complains  of  high  film 
rentals,  particularly  taking  to  task  terms  asked 
for  pictures  under  the  consent  decree.  "Film 
rental  terms  this  year  are  brutal !"  he  says. 
"They  are  putting  many  small  exhibitors  out 
of  business  right  now.  We  have  any  number 
reporting  to  us  that  their  film  costs  are  run- 
ning 40,  50,  60  and  even  70  per  cent  of  the 
gross.  This  is  certainly  a  one  sided  split  of  the 
box  office  dollar !  No  small  town  gross  can 
stand  that  kind  of  film  rental.  They  can't  make 
it  at  35  per  cent  now.  Grosses  continue  to  slide 
down  in  these  small  non-war  towns  and  to  soar 
in  the  war-work  centres  as  the  draft,  enlist- 
ments and  w'ar  industries  continue  at  ever  faster 
pace  to  drain  people  from  small  communities. 
.  .  .  The  prospects  for  the  small  town  are  dark 
indeed.  On  the  other  side  of  the  picture  are 
the  film  companies  who  'faced  ruin'  a  few 
months  ago  from  the  loss  of  the  foreign  mar- 
kets. Well,"  says  Wolcott,  "they  seem  to  have 
overcome  this  handicap  mighty  well ;  look  at 
the  greatly  increased  nrofits  of  all  of  them. 
Even  Universal  is  doubling  its  net  profit." 

".  .  .  Many  Cheap  Pictures" 

Wolcott  went  on,  "that  they  have  cheated  in 
the  production  and  release  of  the  many  cheap 
pictures  and  have  used  the  Consent  Decree  to 
jack  up  film  rental  terms  unmercifully  is  quite 
evident.  Only  by  the  exhibitor  having  an  un- 
restricted cancellation  privilege  will  the  pro- 
ducers turn  out  better  product,"  the  fear  of  can- 
cellation would  encourage  better  productions. 
"Much  additional  loss  of  patronage  has  resulted 
from  theatres  having  to  show  so  many  poor 
pictures  since  the  Consent  Decree  became  ef- 
fective. The  tire  shortage  will  cause  a  fur- 
ther serious  loss  of  patronage  for  the  small 
town  theatres  because  these  theatres  have  to 
depend  almost  entirely  for  profitable  business 
on  the  smaller  towns  and  farm  communities 
nearby  and  these  people  are  beginning  to  stay 
home  already  on  account  of  tires.  I  know  I 
would  have  closed  my  theatre  long  ago  if  I  had 
to  depend  entirely  on  my  own  town  for  patron- 
age. .  .  .  Certainly,  film  rental  terms  must  come 
down,  and  contracts  must  be  adjusted  to  make 
it  possible  for  these  small  town  theatres  to  stay 
in  business.  An  industry  is  mighty  cockeyed 
which  will  put  its  thousands  of  small  retailers 
out  of  business,  thereby  losing  this  important 
revenue  for  support  of  the  industry  itself  and 
the  now  very  important  admission  tax  for  the 
Federal  government  also.  ...  If  they  (the  dis- 
tributors) don't  come  down  to  earth  and  cease 
demanding  such  exorbitant  rentals  .  .  .  and 
if  they  don't  start  bearing  their  share  of  the 
burdens  as  we  go  along,  the  exhibitors  will 
have  to,  in  self-defense,  bring  the  facts  to  the 
attention  of  the  public  and  our  Congressmen. 
.  .  .  If  your  public  is  demanding  to  see  a  cer- 
tain picture  which  you  cannot  buy  or  show  at 
a  fair  price,  don't  hesitate  to  tell  them  the  facts 
through  the  columns  of  your  newspapers.  This 
is  a  tried  and  proven  success." 


To  Ask  Schine  Trial  Delay 

Buffalo — Although  trial  of  the  Schine  anti- 
trust suit  is  set  to  open  April  28,  further  delay 
will  be  sought  in  Federal  Court  here  next  Mon- 
day, according  to  papers  filed  by  Schine  counsel. 


Koczaks  Lose  2nd  Plea 
In  Arbitration  vs.  Loew's 

The  case  of  John  and  Grace  Koczaks,  own- 
ers _  of  the  Earle  Theatre,  Newcastle,  Del., 
against  Loew's  has  been  decided  against  them 
by  an  arbitrator  sitting  in  Philadelphia.  The 
Koczaks  complained  almost  a  year  ago  that 
Loew's  refused  to  sell  them  product,  reserving 
an  exclusive  run  for  the  Loew  Theatre  in  Wil- 
mington. They  won  their  case  at  that  time. 
Loew's  appealed  and  the  Koczaks  won  again. 
Subsequently  they  filed  a  second  complaint. 

Lewen  Pizor  has  won  reduction  of  the  clear- 
ance of  the  Strand  Theatre,  Philadelphia,  over 
his  Tioga,  from  25  days  to  18. 

The  Tumbleweed  Theatre,  Five  Points,  Calif., 
has  asked  that  the  clearance  of  the  El  Monte 
Theatre,  El  Monte,  Calif.,  be  reduced  from  63 
days  to  seven  days. 

The  El  Cerrito,  El  Cerrito,  Calif.,  has  filed 
a  complaint  charging  unfair  clearance  on  the 
part  of  the  Fox  California  and  State  Theatres, 
Richmond,  Calif. 

Dan  Gregory  of  the  Crystal  Theatre,  Beulah, 
Mich.,  complains  that  the  clearance  of  the  Gar- 
den Theatre,  Frankfort,  Mich.,  has  been  ar- 
bitrarily increased  from  seven  days  to  21  days 
and  asks  a  restoration  of  the  seven  day  interval. 


Cogney  Pictures  for 
United  Artist  Rel  ease 

James  Cagney  will  star  in  pictures  to  be  dis- 
tributed by  United  Artists  under  the  terms  of 
a  contract  signed  this  week  by  his  brother, 
William  Cagney,  as  president  of  the  company 
which  will  produce  the  films,  and  Edward  C. 
Raftery,  president  of  United  Artists,  and  George 
Bagnall  vice-president,  representing  the  dis- 
tributor company. 

The  new  company  will  produce  at  least  two 
pictures  a  year  starring  James  Cagney.  The 
agreement  runs  for  three  years  and  provides 
for  a  budget  of  more  than  $6,000,000. 

The  deal  marks  the  end  of  an  association  of 
12  years  between  the  Cagneys  and  Warner 
Bros,  during  which  the  star  had  several  dis- 
putes, one  of  which  caused  him  to  leave  the 
company  and  make  two  outside  pictures  which 
were  released  by  Grand  National.  Their  new 
association  again  brings  the  Cagney  pictures 
release  under  the  direction  of  Gradwell  Sears, 
who  was  behind  their  sales  during  the  Warner 
years. 

First  of  the  Cagney  pictures  will  be  released 
in  November  with  the  second  slated  for  March 
of  next  year. 


Fred  Jack  Resigns 


Fred  AI.  Jack  has  resigned  as  Southwestern 
District  Manager  for  Warner  Bros.  His  dis- 
trict will  be  combined  with  the  Southeastern 
into  one  district  known  as  the  Southern,  to  be 
supervised  by  Ralph  McCoy,  headquartering  in 
Atlanta. 


Budd  Rogers'  Daughter  Engaged 

Announcement  has  been  made  of  the  engage- 
ment of  Miss  Rhoda  Rogers,  daughter  of  Budd 
Rogers,  member  of  Universal's  Board  of  Di- 
rectors, to  Ensign  William  B.  Schulman. 


O 


PR/C£S 

.35* 


OPCH. 


MEN  ifV 
UNIFORM 

CHILDREN 
UNDER  (2. 


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JO"' 

EARLY  BIRD 


-ro  HAVE  A 

OHE  HINDER 
EAcrHfDOry 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


Jesse  James  Jr. 

Republic  Western  55  mins. 

(Prod.  No.  176— Nat'l  Release,  March  25) 

AUDIENCE  SLANT:  (Family)  Better 
than  average  story,  smooth  continuity  and  a 
slight  deviation  from  usual  action  situations 
bring  this  above  normal  in  entertainment. 

BOX  OFFICE  SLANT:  Should  go  very 
well  with  followers  of  the  pony  films.  One 
of  Red  Barry's  best. 

Cast;  Don  "Red"  Barry,  Lynn  Merrick,  Al  St. 
John.  Douglas  Walton,  Karl  Hackett,  Lee  Shumway, 
Stanley  Blystone,  Jack  Kirk.  Credits:  George  Sher- 
man, associate  producer  and  director.  Screenplay  by 
Richard  Murphy,  Doris  Schroeder  and  Taylor  Caven 
from  an  original  story  by  Richard  Murphy.  Photo- 
graphed by  John  MacBurnie. 

Plot:  A  member  of  the  Town  Council  of 
Sundown,  having  purchased  a  lot  of  property 
in  an  adjoining  community,  is  anxious  to 
divert  the  plans  of  the  telegraph  company 
which  intends  making  Sundown  the  Western 
terminus.  He  hires  a  gang  of  gunmen  for 
the  purpose  and  takes  full  advantage  of  his 
advance  knowledge  of  all  efforts  made  by 
the  citizens  to  stop  the  consequent  reign  of 
terror.  "Red"  Barry,  son  of  a  former  sheriff, 
is  enlisted  and  maneuvers  events  that  break 
up  the  gang's  activities  and  put  the  spot- 
light on  the  councilman  traitor. 

Comment:  The  plot  and  story  trend  is  a 
little  different  with  consequent  variation  from 
the  trite  situations  that  mark  most  Western 
films.  The  result  is  better  entertainment,  as 
a  whole,  without  any  detraction  from  the 
type  of  action  performance  that  lovers  of 
this  type  of  picture  want.  Barry,  in  the  early 
sequences  is  "off"  his  usual  character  and 
does  a  bit  as  a  parlor  Romeo.  Al  St.  John, 
as  the  horse  shoeing  friend  of  his  father,  and 
Douglas  Walton,  as  the  English  hero  wor- 
shipper who  is  in  charge  of  the  extension  for 
the  telegraph  company,  have  important  spots 
and  contribute  good  work  throughout.  Lynn 
Merrick  hasn't  much  to  do  but  look  pretty. 
You  might  be  able  to  get  a  tie-up  with  the 
telegraph  company  on  a  "now  and  then" 
angle.  Otherwise  usual  Western  stunts  will 
cover. 

Catchline:  A  straight  shooting  Buckeroo 
proves  more  than  a  match  for  crooked  poli- 
ticians. 


Raiders  of  the  Range 

Republic  Western  54  mins. 

(Prod.  No.  165— Nat'l  Release,  March  18) 

AUDIENCE  SLANT:  (Family)  The  prin- 
cipal action  centers  around  the  drilling  of 
an  oil  well  and  this  fact  may  make  this 
entertaining  for  other  than  avowed  Western 
fans. 

BOX  OFFICE  SLANT:  Not  quite  up 
to  others  in  The  Three  Mesquiteers  series 
but  will  satisfy  their  followers. 

Cast:  Bob  Steele,  Tom  Taylor,  Rufe  Davis.  Lois 
Collier,  Frank  Jacquet,  Tom  Chatterton,  Charles 
Miller,  Dennis  Moore,  Fred  Kohler,  Jr.,  Max  Walz- 
man,  Hal  Price.  Credits:  Louis  Gray,  associate  pro- 
ducer, and  John  English,  director.  Screenplay  by  Barry 
Shipman  from  a  story  by  Albert  Demond  based  on 
characters  created  by  William  Colt  M,acDonald.  Ernest 
Miller  photographed. 

Plot:  The  villainous  owner  of  the  town 
saloon  is  holding  second  rights  on  an  oil 
well  being  drilled,  and  is  anxious  to  prevent 
its  completion  before  his  option  takes  effect. 
The  country  doctor,  who  heads  the  band  of 
ranchers  financing  the  drilling,  sends  for  the 
Three  Mesquiteers  to  put  a  stop  to  the  ef- 
forts being  made  to  sabotage  the  well.  He 
himself  falls  victim  to  a  scheme  of  the  saloon 


Legion  of  Decency  Ratings 

(For  Week  Ending  April  4) 
SUITABLE  FOR  GENERAL  PATRONAGE 

Jesse  James,  Jr.  Rolling  Down  the  Great  Divide 

Mokey  My  Favorite  Blonde 

SUITABLE  FOR  ADULTS  ONLY 

Affairs  of  Jimmy  Valentine 
Mexican  Spitfire  Sees  a  Ghost 
Blondie's  Blessed  Event  This  Was  Paris 


keeper  and,  when  threatened  with  imprison- 
ment, is  rescued  by  the  trio  who  perfect  a 
plan  that  forces  the  guilty  parties  to  expose 
themselves  and  implicate  the  saloon  keeper. 

Comment:  The  bulk  of  the  action  is  staged 
in  the  background  of  an  oil  drilling  opera- 
tion and  there  are  some  good  shots  of 
roughneck  drillers  and  a  gusher  being  "blown 
in."  There  is  a  goodly  supply  of  bar-room 
brawls  and  the  usual  amount  of  shoot-em- 
up  horse  riding  action  punctuating  the  drink- 
ing bouts  and  sabotage  efforts  among  the  oil 
drillers  to  give  good  variety  of  camera 
range.  The  inclusion  of  murders  through 
poisoning  furnishes  complications  that  help 
both  plot  and  story  relation.  There  is  a 
total  absence  of  romance  and  only  a  smat- 
tering of  comedy  interlude.  You  might  take 
advantage  of  the  threatened  oil  shortage  or 
the  sabotage  angle  but  it  is  safer  to  stick  to 
the  regular  Western  routines. 

Catchline:  Sabotage!  and  The  Three  Mes- 
quiteers to  the  rescue. 


Ghost  Town  Law 

Monogram  Western  65  mins. 

(Nat'l  Release,  Mar.  27) 

AUDIENCE  SLANT:  (Family)  Some- 
thing new  has  been  added  to  the  Western 
formula  that  will  please  theatregoers.  One 
of  the  best  in  a  popular  series. 

BOX  OFFICE  SLANT:  Has  appeal  for 
whodunit  and  outdoor  fans  which  makes  it 
a  natural  to  top  the  series  at  the  ticket  win- 
dows. May  fit  in  okay  in  the  spots  not 
running  sagebrush  entertainment. 

Cast:  Buck  Jones,  Tim  McCoy,  Raymond  Hatton, 
Virginia  Carpenter,  Murdock  McQuarrie,  Charles 
King,  Tom  London,  Howard  Masters,  Ben  Corbett. 
Credits:  Directed  by  Howard  Bretherton.  Screenplay 
by  Jesse  Bowers.  Director  of  photography,  Harry 
Xeumann.    Produced  by  Scott  R.  Dunlap. 

Plot:  U.  S.  Marshall,  out  to  avenge  the 
murder  of  two  colleagues,  arrives  as  an  am- 
nesia victim  at  a  ghost  town.  There  he  finds 
the  gang,  headed  by  the  town  judge,  who  are 
letting  nothing  stand  in  the  way  of  their 
gaining  control  of  a  rich,  re-discovered  mine. 
The  Rough  Riders  help  him  straighten  out 
the  situation. 

Comment:  A  whodunit  with  a  Western 
background,  gives  this  latest  Rough  Riders 
picture  added  appeal  for  audiences  of  both 
types  of  entertainment.  Without  taking  any- 
thing away  from  the  usual  sagebrush  formula 
(it  still  has  its  quota  of  outdoor  action)  the 
yarn  winds  its  way  through  several  se- 
quences of  suspense  and  mystery,  and  de- 
velops into  one  of  the  better  films  in  this 
popular  series.  The  cast  tops — Buck  Jones, 
Tim  McCoy  and  Raymond  Hatton — will 
please  their  followers  with  a  nice  brand  of 
trouping.  They  are  supported  by  a  group  of 
seasoned    players   who    turn    in    good  per- 


formances. Howard  Bretherton's  direction 
under  the  production  supervision  of  Scott 
R.  Dunlap,  maintains  interest  throughout  for 
a  sock  megaphoning  job.  Make,  a  play  for 
both  the  whodunit  and  horse-opera  fans. 
Play  up  the  Jones-McCoy-Hatton  combina- 
tion in  all  your  exploitation.  A  Western 
lobby,  on  the  eerie  side,  is  suggested. 

Catchline:  "The  Rough  Riders  do  a  Httle 
dabbling  in  gold,  with  six-shooters  as  their 
tools." 


Canal  Zone 

Columbia  Drama  79  mins. 

(National  Release,  March  19) 

AUDIENCE  SLANT:  (Family)  Although 
somewhat  illogical  in  spots,  there  is  enough 
action  and  excitement  of  the  popular  type 
to  enthrall  most  audiences. 

BOX  OFFICE  SLANT:  Should  do  a 
little  better  than  the  average  action  picture. 

Cast:  Chester  Morris,  Harriet  Hilliard,  John  Hub- 
bard, Larry  Parks,  Forrest  Tucker,  Eddie  Laughton, 
Lloyd  Bridges,  George  McKay,  Stanley  Andrews,  John 
Tyrrell,  Stanley  Brown,  John  Shay.  Credits:  Based  on 
a  story  by  Blaine  Miller  and  Jean  DuPont  Miller. 
Adaptation  and  screenplay  by  Robert  Lee  Johnson. 
Directed  by  Lew  Landers.  Director  of  photography, 
Franz  F.  Planer.  Art  direction,  Lionel  Banks.  Asso- 
ciate, Robert  Peterson.    Produced  by  Colbert  Clark. 

Plot:  Chester  Morris  is  the  training  offi- 
cer at  a  Central  American  relay  station  for 
Army  bombers  flown  from  there  across  the 
jungles  and  the  ocean  to  Africa.  Hubbard,  a 
society  playboy,  joins  up  and  immediately 
makes  a  play  for  Morris'  girl,  the  command- 
er's daughter.  When  he  tries  to  grandstand, 
Morris  grounds  him.  Later,  however,  when 
Morris  has  crashed  in  the  jungle,  Hubbard 
takes  off  against  orders  and  rescues  him... 

Comment:  The  action  fans  are  going  to 
love  this  picture;  it  has  all  the  required  in- 
gredients. Nowadays  with  airplanes  more 
and  more  the  subject  of  both  conversation 
and  headlines,  an  airplane  picture  should  be 
the  most  popular  type  of  action  film.  The 
few  spots  where  inconsistencies  have  been 
allowed  to  creep  into  the  picture  will  be 
overlooked  by  most  of  the  fans.  Chester 
Morris  gives  the  outstanding  portrayal  of 
the  entire  cast.  Harriet  Hilliard  has  little 
to  do  and  John  Hubbard  is  not  quite  con- 
vincing. Sell  it  from  the  War  angle  with 
strong  emphasis  on  flying  and  the  ferry 
command. 

Catchline:  "Drama  hot  from  America's 
tropical  tinder  box." 


Sunset  On  The  Desert 

Republic  Western  53  mins. 

(Prod.  No.  155— Nat'l  Release,  April  1) 

AUDIENCE  SLANT:  (Family)  Smooth 
plot  and  story  together  with  a  nice  mixing 
of  musical  offerings  with  the  usual  action 
make  this  better  than  average  giddiap  fare. 

BOX  OFFICE  SLANT:  Rogers  and  Sons 
of  the  Pioneers  fans  will  go  all  out  for  this. 
Its  good  entertainment. 

Cast:  Roy  Rogers,  George  "Gabby"  Hayes,  Lynne 
Carver,  Frank  M.  Thomas,  Beryle  Wallace,  Glenn 
Strange,  Douglas  Fowley,  Fred  Burns,  Roy  Barcroft, 
Henry  Wills,  Forrest  Taylor,  and  The  Sons  of  the 
Pioneers.  Credits:  Associate  producer  and  director, 
Joseph  Kane.  Original  screenplay  by  Gerald  Geraghty. 
Photographed  by  Reggie  Lanning. 

Plot:  A  crooked  attorney,  anxious  to  se- 
cure possession  of  a  ranch  with  valuable 
mineral  deposits,  resorts  to  blackmail  to 
influence  the  decision  of  an  honest  judge. 
Details  of  the  entire  scheme  leak  out  when 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Fage  17 


The  Lew  Ay  res  Controversy 

A  wave  of  mild  hysteria  started  to  sweep  the  country  following  immediately  on  the  heels  of  Lew 
Ayres'  entering  the  Camp  for  Conscientious  Objectors. 

It  recalls  the  story  we  heard  during  the  early  days  of  the  boycott  on  German-made  merchandise, 
when  it  turned  out  that  the  boycott  was  hurting  the  stores  stocked  with  the  imported  items  rather 
than  the  German  manufacturers.  After  all,  the  stores  bought  the  merchandise  long  before  there  was 
any  feeling  against  Germany.   Came  the  boycott  and  its  effects  socked  the  innocent  store  keepers. 

The  same  can  be  said  of  M-G-M's  position  in  the  Ayres  controversy.  They  made  and  delivered 
money-making  Ayres  pictures  for  years.  Now,  Lew  prefers  the  Camp  to  bearing  arms  and  a  lot  of 
guys  want  to  cancel  his  pictures  and  thereby  sock  innocent  M-G-M  on  the  nose. 

We  doubt  if  public  opinion  will  bother  to  recall  him  long  enough  to  keep  people  away  from  the 
theatres  showing  his  pictures  unless  theatremen  themselves  make  a  local  issue  out  of  it  by  keeping 
the  subject  alive  long  after  it  should  be  ignored  and  forgotten. 

If  any  theatremen  object  to  Ayres'  attitude  let  'em  go  to  the  Camp  and  sock  him  in  the  nose  or 
call  him  names.    But  don't  pick  on  M-G-M.   They  didn't  have  anything  to  do  with  his  decision. 

'CHICK"  LEWIS. 


the  son  of  a  former  partner  of  the  ranch 
owner  (whose  resemblance  to  one  of  the 
outlaws  is  so  striking  that  he  is  accepted  in 
their  midst)  appears  on  the  scene. 

Comment:  A  smooth-running  story  and  an 
easy  to  follow  plot  will  make  this  more  pleas- 
ing than  the  average  Western  fare.  The 
songs  are  well  interspersed  through  the 
action  and  work  into,  rather  than  against, 
the  continuity.  The  usual  liberties  are  taken 
with  plausibility  but  the  absence  of  over- 
long  chases  and  protracted  gun  battles  should 
lead  to  acceptable  audience  reception.  Re- 
public again  takes  liberties  with  the  accepted 
Western  proprieties  and  offers  Beryle  Wal- 
lace as  a  villainess. 


Strange  Case  of  Doctor  Rx 

Universal  Mystery  65  mins. 

(Prod.  No.  6036— Release,  Apr.  10) 

AUDIENCE  SLANT:  (Adult)  Strictly 
for  the  whodunit  fans. 

BOX  OFFICE  SLANT:  Rates  as  fair 
"added  feature." 

Cast:  Patric  Knowles,  Lionel  Atwill,  Anne  Gwynne, 
Samuel  S.  Hinds,  Mona  Barrie,  Shemp  Howard,  Paul 
Cavanagh,  Edmund  MacDonald,  Manton  Moreland, 
John  Gallaudet,  William  Gould,  Leyland  Hodgson. 
Credits:  Directed  by  William  Nigh.  Original  screen- 
play by  Clarence  Upson  Young.  Director  of  pho- 
tography, Woody  Bredell.  Associate  Producer,  Jack 
Bernhard. 

Plot:  A  mysterious  killer  is  loose  and  his 
victims  are  men  acquitted  of  various  crimi- 
nal charges.  Baffled,  the  police  seek  the 
assistance  of  a  famous  detective.  He  lets 
himself  be  captured  by  the  killer  in  order  to 
find  out  who  he  is.  This  trick  solves  the  case. 

Comment:  First-rate  trouping  lifts  this 
whodunit  out  of  the  rut  for  a  nice  bit  of  en- 
tertainment in  the  mystery  field.  Without 
causing  too  much  excitement,  it  will  keep 
the  armchair  detectives  guessing  right  up 
to  the  final  fade-out.  Just  how  Patric 
Knowles,  as  the  sleuth,  solves  the  six  kill- 
ings, remains  a  mystery  even  after  the  pic- 
ture is  finished.  However,  Knowles'  work  and 
that  of  the  others  in  the  cast,  is  good.  Two 
excellent  comics,  Shemp  Howard  and  Man- 
ton  Moreland,  steal  the  show  by  a  wide  mar- 
gin, with  outstanding  portrayals.  Direction 
and  production  values  are  also  on  the  credit 
side.  Eerie  atmosphere  in  lobby  and  front 
is  suggested.  Heralds  printed  to  resemble 
prescription  blanks  with  "Rx"  in  the  corner, 
could  be  distributed  in  advance  of  showing. 
Usual  whodunit  exploitation  will  fit  in  nicely 
for  this  one. 

Catchline:  "Cheating  the  law  with  murder 
.  .  .  after  cheating  the  law  with  wile." 


Mystery  of  Marie  Roget 

Universal         Horror  Mystery         61  mins. 

(Nat'l  Release,  April  3) 

AUDIENCE  SLANT:  (Adult)  Good  hor- 
ror stuff  which  should  interest  others  in  addi- 
tion to  the  regular  horror  fans  because  of 
Poe's  story. 

BOX  OFFICE  SLANT:  A  good  addition 
to  a  bill  which  already  has  a  light  comedy 
or  musical. 

Cast:  Patric  Knowles,  Maria  Montez,  Maria  Ous- 
penskaya.  John  Litel,  Edward  Xorris.  Lloyd  Corrigan, 
-Veil  O'Day,  Frank  Reicher,  Clyde  Fillmore,  Paul 
Burns,  Norma  Drury,  John  Maxwell,  Paul  Brvar, 
Charles  Middleton,  Bill  Ruhl,  Reed  Hadley.  Credits: 
Original  Screenplay  by  Michel  Jacoby.  Cameraman, 
Woody  Bredell.  Art  director,  Jack  Otterson.  Directed 
by  Phil  Rosen.    Associate  producer,  Paul  Malvern. 

Plot:  Marie  Roget  (Maria  Montez)  has 
disappeared  and  even  the  Minister  for  Naval 
Affairs,  (John  Litel)  is  excited  over  the 
matter.  The  Prefect  of  Police  (Lloyd  Corri- 
gan) and  his  medical  assistant  (Patric 
Knowles)  are  hot  on  the  trail  when  in  walks 
Marie.  She  refuses  to  make  any  explanation 
of  her  disappearance.  At  a  later  date,  Knowles 
is  asked  by  her  grandmother,  Maria  Ous- 
penskaya,  to  escort  Marie's  sister  to  a  party 


where  she  believes  an  attempt  will  be  made 
on  her  life.  At  the  party,  Marie  is  killed. 
Knowles  and  Corrigan  then  set  a  trap  for 
the  killer,  who  is  revealed  as  Norris,  Marie's 
finance. 

Comment:  The  credits  are  somewhat 
mysterious  on  this  since  it  is  called  "Edgar 
Allan  Poe's  Mystery  of  Marie  Roget"  yet 
Michel  Jacoby  is  given  credit  for  an  original 
screenplay.  Poe's  story  has  been  somewhat 
twisted  and  turned  about  but  with  it  all,  a 
good  horror  story  is  the  result.  Some  of  the 
action  is  not  sufficiently  explained  to  dove- 
tail with  the  end  but  the  horror  fans  won't 
mind  that  too  much.  Excellent  performances 
are  given  by  a  cast  worthy  of  better  material. 
Outstanding  is  Lloyd  Corrigan  as  the  Prefect 
of  Police  with  Patric  Knowles,  Maria  Montez 
and  Maria  Ouspenskaya  all  contributing 
fine  portrayals.  Direction  has  been  smooth 
and  well  contrived  to  keep  up  the  suspense. 
If  there  are  any  real  Poe  fans  in  your  com- 
munity, they  may  be  shocked  by  the  liberties 
taken  with  the  story,  but  otherwise  the  author's 
name  should  be  an  asset  in  selling  the  picture. 

Catchline:  "Can  this  baffling  beauty  be  the 
phantom  mangier  of  Paris?" 


Unseen  Enemy 

Universal  Spy  60  mins. 

(Prod.  No.  6053— Nat'l  Release,  Apr.  10) 

AUDIENCE  SLANT:  (Adult)  May  get 
by  with  less  critical  audiences. 

BOX  OFFICE  SLANT:  For  the  lower 
half  of  duals  in  the  subsequent  and  grind 
runs. 

Cast:  Leo  Carrillo,  Andy  Devine,  Irene  Hervey, 
Don  Terry.  Lionel  Royce,  Turhan  Bey,  Frederick 
Gierman,  William  Ruhl,  Clancy  Cooper,  Eddie  Fether- 
ston.  Credits:  Directed  by  John  Rawlins.  Based  on  an 
idea  by  George  Wallace  Sayre.  Original  screenplay  by 
Roy  Chanslor  and  Stanley  Rubin.  Director  of  pho- 
tography, John  W.  Boyle.  Associate  Producer,  Mar- 
shall Grant. 

Plot:  A  young  Canadian  intelligence  offi- 
cer joins  a  captured  Nazi  ship  commander  at 
a  concentration  camp  in  order  to  worm  out 
of  him  his  espionage  orders.  They  escape 
together  to  the  U.  S.  and  there  the  Canadian 
is  able  to  get  to  the  bottom  of  the  plot  and 
stop  it. 

Comment:  This  is  just  another  program 
feature  that  may  fit  in  on  the  lower  half  of 
duals  in  subsequent  and  grind  runs.  It  suf- 
fers from  a  plot  that  most  theatregoers  will 
spot  way  in  advance,  and  the  original  idea 
seems  to  have  been  lost  somewhere  in  the 
shuffle.  The  cast,  which  includes  Andy 
Devine,  Irene  Hervey,  Leo  Carrillo  and 
Don  Terry,  do  okay  with  what  material 
they  have,  but  have  a  tough  time  putting 
their  roles  over.  John  Rawlins'  direction 
lacks  the  force  needed  for  an  action  film 
of  this  type.  The  most  effective  way  to  mer- 
chandise this  picture  is  from  the  spy  angle. 
Newspaper  headline  concerning  espionage 
could  be  used  as  part  of  your  lobby  deco- 
ration. 

Catchline:  "Uncovering  a  hideaway  of 
Nazi  rats." 


Warner  Zone  Mgrs.  Meet 

Zone  managers  from  the  various  Warner  the- 
atre zones  throughout  the  country  discussed 
conditions  brought  about  by  the  wartime  econ- 
omy at  a  meeting  held  in  the  home  office  this 
week.  Those  who  attended,  in  addition  to  home 
office  executives,  were  John  J.  Payette  of  Wash- 
ington, James  Coston  of  Chicago,  M.  A.  Silver 
of  Pittsburgh,  Nat  Wolf  of  Cleveland,  Ted 
Schlanger  of  Philadelphia,  I.  J.  Hoffman  of 
New  Haven,  C.  J.  Latta  of  Albany  and  Don 
Jacocks  of  Newark. 


Coe  Named  Aide  to  Hays 

Charles  Francis  Coe,  well  knovt-n  writer  and 
lawyer,  has  been  appointed  assistant  to  MPPDA 
President  Will  H.  Hays.  Coe  fills  the  vacancy 
left  by  the  withdrawal  of  Francis  S.  Harmon, 
who  has  been  executive  chairman  of  the  in- 
dustry's War  Activities  Committee. 


New  Jersey  Allied  Meet  in  June 

The  Convention  Committee  of  the  Allied 
Theatre  Owners  of  New  Jersey,  Inc.,  at  a 
meeting  in  New  York,  Wednesday,  decided  to 
hold  the  23rd  Annual  Convention  and  Round 
Table  Conference  of  Exhibitors  in  War  Time 
on  June  3,  4,  and  5. 


Astor  Acquires  "Krakatoa"  Rights 

Aster  Pictures  has  acquired  distribution  rights 
to  "Krakatoa,"  20  minute  subject  released  in 
1932.  It  will  be  reissued  on  specially  tinted 
film.  The  picture  was  voted  the  outstanding 
short  subject  of  1932  by  the  Academy  of  Mo- 
tion Picture  Arts  and  Sciences. 


RKO  Signs  "Great  Gildersleeve" 

Harold  Peary,  "The  Great  Gildersleeve"  of 
radio  fame,  has  been  signed  to  a  two-picture 
contract  by  RKO.  First  of  the  two  will  be 
"The  Great  Gildersleeve,"  built  around  the 
hapless  character  Peary  has  created  on  his 
broadcasts. 


13,000  Theatres  Pledged 

More  than  13,000  theatres  have  been  pledged 
to  show  the  War  Activities  Committee's  Vic- 
tory Films,  it  was  announced  this  week  by 
Joseph  Bernhard,  chairman  of  the  Committee. 


S.O.S.  Cinema  Supply  Moves 

S.O.S.  Cinema  Supply  Corp.  has  moved  its 
offices  to  229  West  42nd  St.  The  manufactur- 
ing plant  and  warehouse  will  move  to  452  West 
46th  St. 


"Hattie"  Back  Into  Work 

MGM's  "Panama  Hattie,"  will  return  to  the 
sound  stages  with  Roy  Del  Ruth  taking  over 
the  megaphone  for  the  added  scenes. 


PUTS  PEP  IN  "GET  IN  SCRAP"  DRIVE 

Cooperating  with  various  agencies  for  the  collection  and  reclamation  of  scrap  materials,  a  Penn- 
sylvania theatre  is  reaping  double  benefits.  Aside  from  the  good  will  created  by  the  patriotic  effort 
of  the  various  groups  the  theatre  enjoys  novel  advertising  space  that  is  helping  command  attention 
to  each  of  its  attractions. 

The  ever  existent  cry  of  people  who  want  to  co-operate  with  the  various  salvage  movements  of 
"where  shall  I  send  it?"  gave  the  theatre  manager  the  idea  of  approaching  the  various  heads  of 
agencies  and  with  their  assistance  getting  the  city  authorities  to  approve  the  placement  of  barrels 
at  prominent  intersections  of  the  city.  Each  barrel  was  to  carry  a  sign  stipulating  its  use  only  for 
scrap  materials  in  the  reclamation  drives.  No  funds  were  available  for  the  printing  of  signs  so  the 
theatre  offered  to  print  the  signs  and  guarantee  their  neatness  by  weekly  change  if  such  signs  were 
allowed  to  carry  advertising  for  the  current  or  coming  attractions. 

There  are  a  lot  of  cities  and  towns  where  activity  of  this  kind  would  be  a  service  to  the  community 
and  serve  as  an  excellent  adjunct  to  theatre  advertising  campaigns. 

President's  Call  for  More  Parades 
Theatre's  Opportunity  to  Raise  Morale 


Why  not  have  a  parade?  Why  not  capitalize 
on  the  present  frame  of  mind  of  the  public  to 
fullest  advantage?  There  is  a  veritable  flood  of 
features  on  the  market  today  that  lend  them- 
selves admirably  to  this  form  of  timely,  color- 
ful, and  profitable,  effort. 

Despite  the  fact  that  President  Roosevelt  has 
personally  requested  that  there  be  parades  and 
more  parades  there  have  been  few  instances 
where  theatres  have  taken  advantage  of  the 
great  avenue  of  glamorous  exploitation  opened 
by  the  President's  words. 

True,  in  times  past,  it  has  been  a  difficult  job 
to  get  the  cooperation  of  local  military  and 
semi-military  groups  to  agree  to  a  public  dis- 
play of  their  marching  personnel  in  full  uni- 
form, and  still  more  difficult  to  prevail  on  an 
organized  band  to  take  part  in  public  maneuvers, 
but — times  have  changed.  Today  the  entire  na- 
tion is  military  minded  and  the  radio  and  press 
are  daily  deploring  the  lack  of  the  kind  of 
enthusiasm  that  gave  World  War  No.  1  its 
popular  public  tempos. 

Greatest  Personality  Backs  You 

Today  you  have  the  backing  of  the  world's 
greatest  personality,  the  President  himself,  to 
command  attention  to  your  request  for  High 
School  bands,  American  Legion  units.  Veterans 
of  Foreign  Wars  and  other  military  groups,  for 
participation  in  the  kind  of  celebration  all 
Americans  are  crazy  about.  Tie  in  with  War 
Stamp  Drives,  Red  Cross  Memberships,  Civilian 
Defense  effort,  or  any  of  the  many  emergency 
bodies  that  are  now  at  work  in  the  war  effort 


PAPER-SAVING  IDEA 

L.  B.  Freund,  division  manager  of  Century 
Theatres,  has  devised  a  special  sign  which  is 
posted  on  the  towel  cabinets  in  the  rest 
rooms  of  the  circuit's  houses. 

Printed  in  red  and  blue  on  white  paper, 
the  sign  carries  this  copy:  "You  Can  Help! 
Please  Cooperate  With  National  Defense  in 
the  Conservation  of  Paper.  Do  Not  Waste 
Paper  Towels!  Thank  You,  The  Manage- 
ment." 

"It  works  wonders,"  reports  Freund. 

STR  is  glad  to  pass  the  idea  on  to  other 
exhibitors  who  seek  an  effective  means  of 
reminding  their  patrons  of  the  importance  of 
conserving  paper  during  the  present  crisis. 


and  have  them  help  you  get  support  for  parades. 

Arrange  your  bookings  so  that  it  can  become 
a  monthly  occurrence.  Have  the  leading  busi- 
ness men  and  patriotic  leaders  address  the  as- 
sembled crowds  from  a  rostrum  in  front  of  your 
theatre.  Tie  it  in  with  some  film  of  military 
aspect  and  watch  the  receipts  dy  high. 

Explains  Movie  Taxes 
Via  an  Institutional  Ad 

So  that  his  patrons  would  understand  the 
application  of  taxes  to  theatre  admission  tickets, 
Manager  Dean  Trippler  of  the  Canova  Theatre, 
Canova,  S.  D.,  ran  an  institutional  ad  on  "Taxes 
and  the  Movies"  in  the  local  newspaper  recently  : 

"When  you  pay  30  cents  for  a  ticket  to  the 
movies,  you  are  making  a  very  substantial 
contribution  to  your  government  in  the  form 
of  taxes. 

"The  Federal  Government  takes  three 
cents  of  your  thirty  as  a  Defense  Tax,  and 
an  additional  one  cent  goes  to  the  state  of 
South  Dakota  as  a  sales  tax. 

"The  film  producers  take  a  good  share  of 
what  is  left  of  your  30  cents  for  film  rental, 
but  the  government  again  steps  in  and  takes 
a  share  of  that  in  the  form  of  income  and 
other  taxes  paid  by  the  producers  and  actors. 

"The  theatre  pays  real  estate  and  personal 
property  tax  on  its  building  and  equipment 
and,  in  addition,  pays  sales  tax  on  fuel  and 
supplies  needed  in  the  operation  of  its  busi- 
ness. The  theatre  is  also  required  to  pay  a 
state  license  fee. 

"The  government  urges  its  citizens  to  go 
to  the  movies  often  for  two  specific  reasons: 

"First — It  gives  you  relaxation  and  enter- 
tainment at  a  moderate  price,  and  takes  your 
mind  off  the  war. 

"Second — The  government  derives  a  con- 
siderable amount  of  its  needed  revenue  from 
taxes  paid  by  theatre  patrons  both  directly 
and  indirectly. 

"Attend  the  movies  often  and  help  your 
government  finance  the  war  as  well  as  giving 
yourself  relaxation  and  enjoyment  at  a  time 
when  it  is  needed  badly." 

Some  exhibitors  may  think  Trippler's  message 
a  good  idea,  others  may  condemn  it.  Regardless 
of  how  you  feel  about  it,  we  have  reproduced  it 
here  as  food  for  thought. 


May  Take  Lead 

in  '^Farm  Registration^ 

That  an  acute  shortage  of  farm  labor  is  im- 
minent is  being  stressed  daily  by  press  and 
radio  at  the  suggestion  of  the  United  States 
Department  of  Agriculture.  The  methods  sug- 
gested to  meet  the  problein  are  many  but  in 
nearly  all  plans  so  far  proposed,  theatres  can 
capitalize  on  the  effort. 

Among  other  proposals,  it  has  been  sug- 
gested that  a  census  be  compiled  of  high  school 
students,  office  workers,  and  others  whose  work 
throughout  the  year  is  rather  confining.  From 
this  list  would  be  gathered  such  persons  as 
would  be  inclined  to  accept  farm  work  during 
their  usual  vacation  period.  It  is  pointed  out 
that  in  agreeing  for  such  work  they  will  be 
accomplishing  the  dual  purpose  of  helping 
Uncle  Sam  and  at  the  same  time  engaging  in 
the  most  beneficial  method  of  accomplishing 
the  purpose  of  "doing  something  different"  for 
which  the  vacation  is  intended. 

The  U.  S.  Government  is  ready  to  make  ar- 
rangements for  transportation  of  the  volun- 
teers to  places  where  their  work  is  most  needed 
and  they  will  be  recompensed  for  the  time  of 
their  employment. 

Why  not  establish  your  theatre  as  the  place 
of  registration  for  the  city  students  and  em- 
ployes who  want  to  take  advantage  of  the 
plan?  It  might  also  be  possible  for  you  to 
contact  farmers  in  your  vicinity  or  close  by 
communities  for  the  placement  of  such  persons 
as  only  wish  to  devote  week  ends  to  this  type 
of  work.  You  can  make  a  lot  of  valuable 
friends  if  you  get  in  this  activity. 

Give  Boost  to  War 
Fashions  for  Women 

With  metropolitan  newspapers  devoting  much 
space  to  the  use  of  slacks  for  women,  and  de- 
partment stores  making  efforts  to  encourage  the 
use  of  the  apparel,  the  time  seems  ripe  for  hold- 
ing a  fashion  show  with  models  demonstrating 
the  practical  uses  of  the  garments.  Your  local 
department  store  or  ladies'  specialty  shops  will 
undoubtedly  welcome  an  opportunity  to  co-oper- 
ate to  the  fullest  on  this  activity  and  your  own 
imagination  will  suggest  many  ways  in  which 
it  can  be  put  on  entertainingly. 

Nev/spaper  and  radio  can  be  induced  to  give 
space  and  time  if  you  precede  the  tie-un  by 
approaching  groups  of  girl  workers  in  offices, 
factories,  etc.,  and  prevail  on  them  to  petition 
their  employers  for  the  privilege  of  wearing 
slacks  in  order  to  save  their  woolen  and  silk 
dresses,  silk  stockings,  etc.  Recently  the  women 
employes  of  the  Cleveland,  Ohio  City  Clerk's 
office  made  such  a  request. 


Simple  Gesture  Wins  Goodwill 

Many  theatres  are  winning  goodwill  through 
a  simple  and  inexpensive  gesture.  It  consists 
of  placing  over  the  entrance  a  sign  bearing  this 
copy :  "Through  These  Portals  Pass  the  Nicest 
People  in  the  World  .  .  .  Our  Patrons." 


Buy  Defense  Bonds  Regularly 


The  screen's  fop  $tarj..  astonf  hi/  ihe 
wa^s  ivho  ivrateZaj^zibin/ and  Singapore,' 
and  ditect&i  bif  ihe  man  ma^/e 


A  Truly  <| 


driving 


m0 


« « tie  llertaia  OBtstaoding  PrDductions  of  t\ie  Soteen... 
mm  jwry  jHstj^j,     pen,{n,i,ej!"_i,aiiy  variety 


•lu  mm  m-i  mm,a„;: 


"^t  presents 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Vmtiv  Club  iSotes; 

JOHN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Kellenbergs  Hosts  at  Family  Night; 
Al  Selig,  Carmine  Corcillo,  ftuss  Mor- 
gan, Blue  Barron  Guests 

Family  night  this  week  was  hosted  by  Mr. 
&  Mrs.  Kellenberg.  It  happened  that  the  same 
evening,  an  American  Legion  group  held  a 
meeting  in  the  hotel  and  afterwards  came  up  to 
the  club  for  a  visit,  as  guests  of  Kellenberg  who 
is  Commander  of  the  \^ariety  Post. 

Guests  this  week  included  Al  Selig  of  Phila- 
delphia, Carmine  Corcillo  of  New  York,  Russ 
Morgan  of  orchestra  fame  playing  a  one  nighter 
in  the  Pittsburgh  district,  and  Blue  Barron 
currently  appearing  at  the  Stanley  and  inci- 
dentally bringing  in  the  briskest  business  the 
Stanley  has  had  for  some  time.  Barron's  im- 
proved band  has  made  a  hit  with  theatre  goers 
here  as  well  as  our  three  newspaper  critics 
who  were  loud  in  their  praise  of  him. 

The  Ladies  Theatrical  Society  are  still  deep 
in  Red  Cross  work  as  well  as  First  Aid  Lessons 
and  will  soon  be  graduated  First  Aid  workers. 
It  might  not  be  a  bad  idea  for  them  to  run 
a  class  for  the  men. 

Plans  are  in  progress  for  some  charity  af- 
fairs and  announcements  will  be  made  later 
of  programs  and  dates. 


Tent  No.  5— Michigan 

MGM  Night  Is  Salute  to  United  Na- 
tions; Downey  Presents  Service  Flag 
to  Club;  Gin  Rummy  Contest  Planned 

Leo  celebrated  the  roaring  of  the  [March 
winds  Saturday  with  M-G-M  night — and  a 
salute  to  the  United  Nations  that  proved  a 
major  interest  to  every  Barker.  Representa- 
tives of  the  Coast  Guard.  Alarines,  Navy.  Army, 
and  other  services  were  present  to  show  what 
their  branches  are  doing.  The  Alarines  showed 
movies  of  their  parachute  troops  in  training. 
Air  Corps  men  showed  their  actual  equipment. 
Altogether,  it  was  a  distinct  education  in  na- 
tional defense. 

A  highlight  of  the  evening  was  the  presenta- 
tion of  a  service  flag  to  the  Club  for  its  mem- 
bers in  service,  by  Frank  J.  Downe}',  AI-G-AI 
branch  manager,  and  its  acceptance  by  David 
M.  Idzal,  Chief  Barker.  The  flag  carries  three 
stars — for  Alson  D.  Whitney,  American  Seat- 
ing salesman ;  John  Stebbins,  Film  Building 
Office ;  and  Robert  Fisher,  roadshow  distributor. 

Contest  to  name  23  flags  displayed  of  the  vari- 
ous United  Nations  was  won  by  Mrs.  Charles 
C.  Perry,  who  named  22  of  them  correctly. 
Arvid  Kantor,  National  Screen  Service,  won 
the  consolation  prize  for  the  lowest  score — a 
well-wrapped  auto  tire,  which  proved  to  be  an 
ancient  carcass  when  unveiled.  Second  prizes 
"by  special  permission  of  Leon  Henderson" 
were  small  bags  of  sugar. 

Rules  for  a  gin  rummy  tournament  are  be- 
ing drawn  up  by  Harry  V.  Gilbert  of  Allied 
Films,  to  be  played  in  singles,  mixed  doubles, 
and  women's  singles.  Defense  stamps  will  be 
the  prizes. 

Mrs.  Edward  Heiber,  wife  of  the  Universal 
manager,  went  to  the  hospital  for  an  operation. 


Tent  No.  7— Buffalo 

Weinberg,  Dervin  and  O'Shea  Visit 
Local  Exhibs;  Easter  Sunday  Party 
Planned;  Complete  First  Aid  Course 

Lou  Weinberg,  Columbia  District  [Manager 
and  John  Dervin,  District  Manager  for  United 
Artists  were  visiting  with  local  exhibitors  this 
week.    Ted  O'Shea,  Metro's  Eastern  Division 


BILL  ELLIOTT  PRESENTS 

Claude  Ezell  accepts  a  check  for  $19.95  from 
Bill  Elliott,  Columbia's  western  star,  who  hap- 
pened to  visit  Dallas  the  day  Variety  Tent  No.  17 
began  its  fund  drive  in  behalf  of  Camp  Griffith. 
Each  "sponsorship"  contribution  of  $19.95  main- 
tains an  underprivileged  boy  for  two  weeks. 


Manager  renewed  old  acquaintance  on  film-row 
in  talking  over  the  times  "that  used  to  be." 
George  Lynch,  Schine  film  buyer  reported  in 
at  the  \''ariety  Club  for  his  usual  biennial  visit. 

R.  E.  Murphy,  president  of  20th  Century 
Theatres  and  former  chief  barker,  represented 
the  Buffalo  Variety  Club  at  the  S.  R.  Kent 
funeral  in  New  York. 

Exhibitors  and  their  families  will  attend  an 
Easter  Sunday  party  in  the  local  club  rooms. 
The  "piece-de-resistance"  will  be  the  prevue 
screening  of  Paramounts'  technicolor  cartoon 
feature,  "Mr.  Bug  Goes  To  Town."  It  is  ru- 
mored that  Syd  Samson  will  portray  the  Easter 
bunny  in  appropriate  costume. 

A  First  Aid  course  under  the  auspices  of 
the  Buffalo  branch  of  the  Red  Cross  has  re- 
cently finished  a  class  composed  of  the  wives 
of  local  Variety  Club  members.  Each  woman 
has  successfully  qualified  in  her  preliminary 
First  Aid  Course  and  a  supplementary  course 
is  now  in  the  process  of  being  formed. 

The  club  rooms  have  been  used  by  the  Red 
Cross  as  a  sewing  circle  three  afternoons  a 
week.  The  women  have  already  contributed 
48  adult  sweaters,  an  equal  number  of  baby 
sweaters  and  102  dresses. 

Chief  Barker  Stanley  Kozanowski  advises 
that  plans  are  well  along  to  establish  a  fresh 
air  camp  for  the  under-privileged  children.  A 
site  in  the  rural  section  of  Buffalo  within  easy 
access  has  been  selected  and  the  erection  of  the 
facilities  for  the  camp  will  soon  be  going  for- 
ward.   More  about  this  later. 


Tent  No.  9— Albany 

Club  Sponsors  Ballet  Russe  Show  for 
Benefit  of  Navy  Relief  Drive;  War 
Activities  Luncheon  April  73 

The  \^ariety  Club  of  Albany  is  participating 
in  a  Navy  Relief  Drive  to  the  extent  of  bring- 
ing the  famous  Ballet  Russe  to  the  Palace  The- 
atre for  the  night  of  April  22.  The  entire  net 
proceeds  will  be  turned  over  by  the  "Heart  of 
\'ariety"  for  Navy  Relief  work. 

The  various  charitable  organizations  are  co- 
operating with  Variety  in  making  this  drive  a 
big  civic  event.  The  Ballet  Russe  represents 
one  of  the  biggest  theatrical  organizations 
brought  to  this  city  and  should  add  prestige 
not  only  to  the  local  Variety  Club  but  to  the 
theatrical  history  of  the  city  of  Albany. 

On  Monday,  April  13th  at  1  :00  p.m.  a  spe- 


cial War  Activities  Luncheon  will  be  held  by 
Kings  for  a  Day,  Herman  Ripps  and  Lou 
Golding,  at  which  several  nationally  known  de- 
fense speakers  will  appear.  Any  Variety  mem- 
bers from  out  of  town  are  welcome. 

Screenings  will  be  held  every  Saturday  night 
and  Ladies'  Nights  are  planned  as  well  as 
various  luncheons.  Tent  No.  9  is  participating 
in  all  civic  and  defense  work  in  this  section. 


Tent  No.  11— Washington 

Shubert,  Pemberton  and  Nedda  Har- 
rigan  Suggest  Canteen  for  Service- 
men; Several  Barkers  at  Bait.  Affair 

Our  Board  of  Governors  listened  last  week 
to  Alilton  Shubert,  Brock  Pemberton  and 
Nedda  Harrigan,  representing  the  American 
Theatre  Wing  which  is  very  much  interested  in 
establishing  in  the  Nation's  Capitol  a  Can- 
teen for  the  servicemen  like  the  successful  one 
in  New  York.  No  definite  decision  has  been 
announced  by  the  local  board. 

A  group  of  locals  attended  the  splendid  af- 
fair last  week  held  by  the  sister  tent  in  Bal- 
timore. Among  those  making  the  trip  were 
Mr.  and  Mrs.  Sam  Galanty;  Mr.  and  Mrs. 
Sidney  Lust;  Mr.  and  Mrs.  Charles  Shulman 
and  Mrs.  Sara  Young. 

Enjoying  the  warm  breezes  of  the  South  are 
Barkers  Carter  Barron,  Rudy  Berger  and  Mrs. 
Berger;  Mr.  and  Mrs.  Dave  Sadel  (Mrs.  Sadel 
is  Irene  Weber  to  the  host  of  Loew's  cus- 
tomers) ;  Phil  Bobys  and  Mrs.  Bobys. 

Busy  Ed  Fontaine,  who  recently  opened  his 
new  Paramount  Exchange  has  extended  a  most 
cordial  invitation  to  visiting  Barkers  to  please 
come  down  to  310  H  Street,  N.W.,  his  new 
headquarters. 

Despite  the  18-inch  snow  here  last  weekend, 
Washington  streets  have  been  cleared  and  the 
cherry  blossoms  are  expected  any  minute  to 
break  into  bloom.  New  Barkers  who  joined 
recently  are  Gregory  Bautzer,  now  with  the 
United  States  Navy ;  Milton  Shubert,  as  a  non- 
resident member. 

Drama  Critic  and  Barker  Jay  Carmody  is 
down  with  the  nasty  flu.  Bob  Pruett,  our 
steward,  is  our  candidate  for  the  most  evenly- 
tempered  man  in  this  bustling  town.  Incident- 
ally, the  Information  Center  building  Lowell 
Mellett  is  erecting  at  a  cost  of  $600,000,  which 
has  caused  such  wide-spread  comment,  is  right 
in  front  of  the  Willard  Hotel,  headquarters  of 
Tent  11. 


Tent  No.  13— Philadelphia 

Krugman  and  Mintz  Win  Gin  Rummy 
Prizes;  Ladies  Entertain  750  Service 
Men;  Vanni  and  Aber  Rejoin  Tent 

Barkers  Sol  Krugman  and  Leonard  Mintz 
copped  the  $15.00  in  Defense  Stamps  as  first 
prize  winners  in  last  Tuesday's  Gin  Rummy 
Tournament,  rolling  up  a  neat  team  score  of 
2943. 

The  Ladies'  Auxiliary  Red  Cross  First  Aid 
class  is  now  in  its  fifth  week  of  intensive  train- 
ing. 

Sunday  the  Ladies  entertained  ISO  soldiers, 
sailors,  and  marines.  Mrs.  Harry  Biben  staged 
a  bang-up  stage  show,  headlined  by  Dr.  James 
Alann,  a  well-known  after  dinner  speaker  of 
New  York  City,  who  gave  the  boys  an  inspir- 
ing talk.  A  youthful  singing  ensemble  from 
the  ]\Iatinee  Musical  Club  Juniors,  in  costume, 
entertained  under  the  capable  direction  of  Helen 
Buchanan  Hitner.  Following  a  preview,  re- 
freshments were  served  to  the  Service  Men. 

\\'e  are  pleased  to  welcome  back  into  Tent 


Page  28 


SHOWMEN'S   TRADE  REVIEW 


April  4,  1942 


No.  13  Barkers  A.  J.  Vanni  and  Theodore  Aber. 
Also  David  A.  Peterson,  transferred  to  the 
Philadelphia  Tent  from  Washington. 

Guests  this  week  included  Lew  Parker,  cur- 
rent M.  C.  at  the  Earle  Theatre;  Marty  Bohn, 
now  heading  his  own  unit  at  a  popular  nite 
club;  Dr.  Harry  Hagen  of  radio's  "True  or 
False" ;  Arnold  Nygren  of  Station  WFIL ; 
Leonard  Matt  of  WD  AS ;  Sergeant  Irving 
Sherman,  Mobile,  Alabama ;  Barkers  Joe  Fields, 
Harry  Brown,  and  George  Gill  of  the  Washing- 
ton Tent  and  Bob  Fiske  of  the  Pittsburgh  Tent. 


Tent  No.  17— Texas 

Campaign  Started  to  Raise  Sufficient 
Money  to  Send  1,500  Boys  to  Camp; 
$79.95  "Sponsorships"  Sold 

A  campaign  to  raise  sufficient  money  to  give 
1,500  Texas  boys  a  vacation  of  two  weeks  at 
Variety's  Camp  Griffith,  near  Belton,  Tex.,  has 
been  started  under  the  direction  of  Claude  Ezell. 
Last  year  750  boys  were  given  outings  and  the 
club  feels  that  money  spent  this  year  is  in  the 
nature  of  an  investment  in  the  future  of  America 
and  must  be  continued  despite  extraordinary 
demands  for  money  by  other  projects. 

Ezell  is  selling  "sponsorships"  and  through  a 
brochure  prepared  by  Ray  Beall  of  Interstate 
and  sent  out  over  the  state  this  week,  purchase 
of  "sponsorships"  is  being  invited.  Each  $19.95 
contributed  will  maintain  a  boy  for  two  weeks 
at  the  camp. 

Underprivileged  youngsters  from  Dallas,  Fort 
Worth,  Houston,  San  Antonio  and  other  Texas 
communities  are  the  boys  sent. 

Tent  No.  20— Memphis 

Tent  to  Receive  Charity  Citation 
Award;  National  Officers  to  Attend 
Ceremony;  H.  I.  Mansfield  Dies 

All  National  Officers,  plus  many  groups  rep- 
resenting the  various  Tents,  will  journey  to 
Memphis,  Tennessee,  where,  on  Monday,  April 
6th,  the  Memphis  Tent  will  officially  be  pre- 
sented with  the  Charity  Citation  Award  which 
they  won  at  the  National  Convention  in  At- 
lantic City  last  May. 

John  H.  Harris,  National  Chief  Barker,  will 
be  guest  of  honor.  Robert  J.  O'Donnell,  of 
Dallas,  Texas  Tent  No.  17,  will  present  the 
Award.  M.  A.  Lightman,  Chief  Barker  of  the 
Memphis  Tent,  will  preside.  Dr.  Goltman, 
chairman  of  the  Memphis  Tent  Milk  Bank 
Committee,  will  be  the  chief  speaker.  Milt 
Slosser,  Malco  Circuit  Organist,  will  furnish  the 
music.  Paul  Short,  of  Dallas,  chairman  of  the 
recent  "Hey  Rube"  Membership  Drive,  will 
induct  the  new  officers. 

This  Citation  Award  Dinner  is  attracting 
much  attention  in  and  around  the  Memphis  ter- 
ritory and  a  large  and  representative  crowd  of 
industry  people  have  already  made  reserva- 
tions. 

H.  I.  Mansfield  died  suddenly  from  a  heart 
attack  last  Saturday  morning,  while  in  Atlanta 
on  a  business  trip.  Coming  to  Memphis  ten 
years  ago  as  Booker  and  Office  Manager  of 
Universal  Pictures — he  later  worked  as  Sales- 
man and  about  a  year  and  a  half  ago  was  made 
Branch  Manager  of  the  Memphis  Exchange. 
He  was  an  enthusiastic  worker  for  Variety, 
having  served  in  the  past  on  the  Board  of  Di- 
rectors, Entertainment  Committee  and  as  Chair- 
man of  Publicity. 


Tent  No.  22-Okla.  City 

Bond  Campaign  Rolling  Along;  "Doc" 
Hughes  Welcome  Visitor;  The  Mumps 
Ground  Air-Minded  Cecil  Davis 

The  Club  mailbox  this  week  is  full  of  letters 
containing  exhibitors'  pledges  on  the  Variety 
Club  Defense  Stamp  and  Bond  Campaign,  sent 
in  by  the  various  barkers  traveling  the  territory. 


H.  H.  Everett — Tent  No.  24 

On  the  twenty-second  anniversary  of  the  signing  of 
the  Armistice,  Herschel  Hill  Everett  was  elected  Chief 
Barker  of  the  Charlotte  Variety  Club  No.  24.  Only 
a  short  time  earlier  in  that 
same  year — 1940 — he  had  joined 
the  local  Tent  as  a  charter 
member.  When  things  start 
happening  to  "Heck"  they 
happen  fast. 

Take,  for  instance,  when  he 
decided  to  heave  the  distribu- 
tion end  of  the  industry  and 
become  an  exhibitor.  He  made 
the  decision  in  May,  1939,  and 
that  same  month  became  gen- 
eral manager  of  the  Everett 
Enterprises.  Previously  he  had 
been  an  independent  distributor 
for  two  decades,  after  which  he 

  joined    Republic    Pictures  as 

Southern  District  Manager.  His 
decision  to  "jump  to  the  other  side  of  the  fence"  came 
after  he  had  served  three  years  in  the  Republic  post. 

"Heck"  and  Mrs.  Everett  (nee  Cornelia  Nisbet) 
are  celebrating  their  twenty-third  year  of  marriage, 
have  only  two  more  years  to  go  until  the  Silver  anni- 
versary of  their  wedding  rolls  around.  Daughter  Ann, 
now  fourteen,  is  a  student  at  Charlotte  Junior  High 
School. 

A  native  of  Elijay,  Ga.,  "Heck"  attended  pubUc 
schools  in  Atlanta.  Although  it  wasn't  on  the  cur- 
riculum, he  learned  to  fish  at  an  early  age,  and  still 
prefers  that  to  any  other  sport.  What  about  baseball? 
Well,  now.  that's  a  different  matter.  He  doesn't  play 
baseball,  but  just  try  to  keep  him  away  from  a  game, 
or  from  the  radio,  if  he  can't  attend  in  person. 

To^  buy  pictures  profitably  is  a  tough  assignment 
for  "Heck."  Asked  to  recall  any  amusing  incidents 
since  joining  his  present  line  of  business,  he  solemnly 
replied:  "It  ain't  been  funny." 


The  response  has  been  terrific.  Barker  Jim 
Byrd  sent  in  the  largest  number  of  pledges.  A 
check  for  the  Variety  Club  Sales  Kit  is  at- 
tached to  every  pledge. 

Barker  "Doc"  Hughes  from  Heavener — way 
over  in  Eastern  Oklahoma— visited  the  Club 
Rooms  this  week.  "Doc"  is  a  real  old-timer  in 
the  theatre  and  considerable  reminiscing  takes 
place  when  he  shows  up. 

Mrs.  Bea  Kennedy,  Social  Director  of  Kan- 
sas City's  leading  hotel,  The  Phillips,  this  week 
paid  a  visit  to  the  Club  Rooms  and  the  Variety 
Club  Llealth  Center,  following  a  similar  visit 
to  the  Dallas  Club.  The  Kansas  City  Club 
hopes  to  secure  quarters  in  the  Phillips  Hotel, 
and  Mrs.  Kennedy's  trip  was  for  the  purpose 
of  contacting  other  hotel  operators  who  had 
had  experience  with  Variety. 

Latest  addition  to  the  Club  Roster  of  mem- 
bers is  Tom  Green,  owner  of  extensive  proper- 
ties on  Film  Row. 

Barker  Cecil  Davis,  owner  of  the  Coronado 
Theatre  in  Oklahoma  City,  is  confined  to  his 
home  with  an  attack  of  the  mumps.  Barker 
Davis  will  be  missed  at  the  airport,  since  he 
has  been  spending  more  time  as  a  private  pilot 
lately  than  he  has  as  a  theatre  operator. 


Tent  No.  24— Charlotte 

Eye,  Ear,  Nose  and  Throat  Clinic, 
Club's  Charity  Project,  Formally 
Opened;  Special  Show  Next  Monday 

The  Club's  new  major  charity  project,  its 
Clinic  for  eye,  ear,  nose,  and  throat  troubles, 
was  officially  opened  last  Friday.  Although 
the  Clinic  had  been  in  operation  for  two  weeks, 
it  was  not  until  Friday  that  the  dedication  ex- 
ercises were  held.  Invitations  for  the  event 
were  mailed  to  250  outstanding  and  interested 
citizens,  in  addition  to  the  Variety  Club  mem- 
bers. Open  house  was  held  from  12 :00  Noon 
to  3:00  P.M.,  about  300  attended. 

A  special  committee  headed  by  Chief  Barker 
Heck  Everett,  and  including  Barkers  Benn  H. 
Rosenwald,  Lester  Sipe,  H.  F.  Kincey,  Cy  Dil- 
lon, Jimmie  Pritchard,  and  Property  Master 
Johnny  Bachman,  head  of  the  Heart  of  Variety 
Committee,  and  Johnnie  Vickers,  Chairman  of 
the  sub-committee,  which  made  the  Clinic  pos- 
sible, conducted  the  tour  of  inspection  through 
the  various  rooms  and  explained  the  equipment 
and  technique  for  the  operation  of  the  Clinic. 

Dr.  L.  R.  Teasdale,  noted  eye  specialist,  has 
accepted  the  responsibility  of  the  direction  of 
the  clinic,  and  will  be  assisted  by  twelve  of  the 
most  prominent  doctors  in  their  field.  Miss 
Lois  Silver,  executive  secretary  of  the  Meclen- 
burg  Association  for  the  Blind,  has  been  loaned 
by  this  agency  as  executive  secretary  for  the 
Variety  Club  Clinic.  This  is  a  temporary  ap- 
pointment, and  she  will  officiate  until  a  regu- 
lar secretary  can  be  named. 

The  official  dedication  was  broadcast  over 
Station  WSOC  in  Charlotte,  with  Francis  Fitz- 
gerald doing  the  MC.  Those  participating  in 
the  dedication  were  Bachman,  who  gave  the 
radio  audience  a  brief  history  of  Variety  Clubs, 
what  they  stand  for,  and  the  local  charity  ac- 
complishments. Chief  Barker  H.  H.  Everett 
delivered  the  dedication  adress,  which  was  ac- 
cepted by  Robert  W.  Flack,  City  Manager  of 
Charlotte,  on  behalf  of  the  City,  and  Mecklen- 
burg County.  Flack  praised  the  Variety  Club 
for  their  welfare  and  patriotic  achievements. 
Fitzgerald  then  interviewed  Dr.  Teasdale,  who 
gave  a  graphic  outline  of  the  Clinic's  activities. 

The  special  show  which  will  be  held  Easter 
Monday  is  assured  of  a  grand  success.  The 
ticket  sale,  in  the  capable  hands  of  Barker  Phil 
Longdon,  has  been  tremendous.  A  $1,000  De- 
fense Bond  is  at  stake  and  will  be  awarded 
at  the  Monday  Show. 

Due  to  press  of  business,  the  Clubrooms,  dur- 
ing the  past  weeks,  have  been  devoid  of  mem- 
bers, most  of  whom  have  been  hustling  the 
ticket  sale  for  the  Charity  Show. 

Visitors  during  the  week  included  Mrs.  R.  B. 
Harris,  of  Jeffersonton,  Virginia,  as  the  guest 
of  Mr.  and  Mrs.  Sam  Trincher ;  Ben  Roscoe, 
of  Hollywood,  California,  was  entertained  by 
Barker  Cy  Dillon ;  Mr.  &  Mrs.  Frank  J.  Barry, 
of  Detroit  Tent  No.  5,  also  dropped  in  for  a 
few  hours,  and  Barker  E.  H.  Marx  entertained 
Oscar  Oldknow,  of  Los  Angeles,  and  party. 


Ceremonies  marking  the  opening  of  Tent 
No.  24's  charity  clinic.  Above,  Chief 
Barker  Everett;  Francis  Fitzgerald,  radio 
announcer  of  Station  WSOC  which  broad- 
cast the  event,  Robert  W.  Flack — above. 
At  right:  Everett,  Johnnie  Bachman,  Benn 
Rosenwfald,  Lester  SIpe  and  A!  Burks; 
seated:  Lois  Silver,  secretary  of  the  clinic 
and  young  visitors. 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


Winning  New  Patrons  for  Your  Theatre 

Knowledge  of  Your  Community  Gives  Key  to  Booking  and  Selling  that  Produces  Results 


The  peculiarities,  or  individual  conditions,  of 
each  particular  theatre  operation  makes  imprac- 
tical any  attempt  to  set  up  a  specific  plan  for 
elevating  the  local  theatre  to  the  rank  of  a 
cherished  institution  in  its  community.  How- 
ever, there  are  certain  general  details  of  infor- 
mation and  methods,  which,  in  some  form  or 
other,  will  prove  effective  and  practical  in  the 
great  majority  of  situations. 

Intimate  knowledge  of  all  avenues  of  po- 
tential patronage  for  the  theatre  is  essential. 
Details  of  the  varied  human  factors,  such  as 
ilationalities,  likds  and.  dislik>:s,  etc. ;  the 
neighborhoods  in  which  these  groups  reside ; 
the  more  prominent  occupational  activities  ;  the 
average  wage  earned ;  the  hours  of  employment 
and  leisure ;  are  the  basic  facts  to  be  deter- 
mined. This  knowledge,  together  with  sugges- 
tions which  follow,  will  help  you  select  the  most 
appealing  advertising  copy ;  the  best  means  of 
reaching  each  group  ;  indicate  the  best  range  of 
admission  prices ;  opening  and  closing  hours ; 
peak  attendance  periods ;  and  the  kind  or  kinds 
of  screenfare  needed  to  stimulate  the  greatest 
interest. 

Find  Out  What  They  Want 

A  policy  of  operation  established  on  these 
findings  provides  what  the  people  want  in  amuse- 
ment at  prices  to  fit  their  earning  ability  and 
at  periods  when  they  have  the  leisure  to  take 
advantage  of  the  offering.  This  marked  con- 
sideration of  the  patron  is  not  only  an  infallible 
builder  of  prestige  but  an  almost  certain  guar- 
antee of  profit. 

Contrary  to  general  belief,  long  residence  is 
not  necessary  in  acquiring  the  knowledge  with 
which  to  engage  in  systematic  effort  to  in- 
crease the  prominence  and  esteem  of  your  thea- 
tre. Practical  common-sense  understanding  of 
the  principal  governing  details  is  available  from 
City  Officials,  Chamber  of  Commerce,  Board  of 
Education,  Labor  Unions,  etc.,  and  it  is  well  to 
remember  that  conditions  in  all  communities  are 
constantly  changing,  making  it  necessary  to 
keep  in  touch  with  the  sources  of  information 
regularly.  Following  is  an  outline  of  the  more 
essential  facts  recommended  as  a  base  for  thor- 
ough community  understanding.  Check  your 
knowledge  and  arrange  to  secure  such  informa- 
tion as  is  lacking  in  your  files. 

Factors  to  Be  Consulted 

Local  holidays,  elections,  and  occasions, 
and  the  extent  of  observance,  with  essential 
facts  as  to  how  they  may  detract  from,  or 
serve  to  increase,  theatre  business. 

Ordinance  restrictions  as  they  effect  pass- 
ing handbills,  temporary  electric  signs,  thea- 
tre employes,  street  ballyhoo,  admission  of 
minors,  holdouts,  fire  regulations,  lobby 
signs,  etc. 

Local  personages  prominent  in  social,  or- 
ganizational, civic,  political,  educational, 
business,  professional,  college,  labor,  and  re- 
ligious activities. 

Points  of  local  civic  pride  such  as,  beach, 
climatic,  industrial,  commercial,  etc. 

Principal  industries  and  products  manu- 
factured. Types  of  labor  employed,  number 
of  employes  in  each  class,  wage  scale,  pay 
days,  employe  organization  leaders,  and 
whether  effected  by  seasonal  or  other  periodic 
interruption. 


Membership  in  various  labor  unions.  Pro- 
fessional organizations,  etc. 

Hospitals,  sanitariums,  etc.,  and  number 
of  employes  and  attendants  at  each. 

Location  of  schools  and  churches;  details 
of  organizations  connected  with  each  and 
prominent  or  influential  personages. 

Location  and  type  of  competition  such  as 
bowling  alleys,  dance  halls,  ball  parks,  and 
best  means  of  competing  with  them  for  pub- 
lic attention. 

Population  of  the  community  by  wards  or 
districts;  nationalities,  races,  and  living  con- 
ditions in  each.  Centers  of  population  within 
easy  commuting  distance  of  theatre.  R.F.D. 
Routes  and  number  of  box  holders  on  each. 
Shopping  districts,  special  sales  days,  mar- 
kets. From  what  areas  do  the  larger  stores 
attract  business? 

Library  reports  as  to  type  of  fiction  pre- 
ferred. Magazine  distributors  as  to  most 
popular  fan  periodicals,  etc. 

Newspaper  coverage,  type  of  readers,  areas 
of  largest  circulation,  reader  interest  in  spe- 
cial pages  such  as,  women's,  sports,  society, 
as  they  might  prove  useful  in  special  pub- 
licity stories. 

Memberships,  meeting  nights,  and  stipu- 
lated activities  of  clubs,  societies,  fraterni- 
ties, sororities.  Legion,  Veterans,  Scouts. 

Possible  outdoor  advertising.  Location  of 
neighborhood  merchants  for  card  displays, 
billing  snipes  in  preferred  places,  ads  at 
prominent  intersections,  etc. 

Theatre  location  as  to  accessibility  frorn 
various  means  of  transportation,  parking 
facilities,  visibility  of  front  display,  walkby 
traffic,  nearby  sources  of  possible  drop-in 
trade,  such  as,  markets,  department  stores, 
factories,  etc. 

Possible  avenues  of  "Kiddie"  business. 

Possession  of  detailed  information  in  line 
with  the  above  enables  the  complete  or  partial 
breakdown  of  the  patron  appeal  of  every  pic- 
ture and  direction  of  advertising  effort  to  points 
of  greatest  attendance   possibility.    If  certain 


Kropp  Displays  Airplane  Motor 

Engagement  of  Universal's  "Keep  'Em  Flying"  at 
the  Melba  Theatre,  St.  Louis,  Mo.,  provided  the 
peg  on  which  Manager  Lester  R.  Kropp  staged  a 
Model  Plane  contest.  In  advertising  it,  Kropp 
referred  to  Secretary  of  the  Navy  Frank  Knox's 
appeal  to  the  youths  of  America  for  model  planes. 
The  winner  received  a  six-month  pass.  Above: 
airplane  motor  display  in  the  lobby  of  the  Melba. 


elements,  known  to  possess  strong  appeal  for 
any  considerable  volume  of  your  prospects,  hap- 
pens to  be  missing  the  desired  quotient  can  be 
supplied  through  the  proper  selecting  of  sur- 
rounding short  subjects. 

Reach  AM  Potential  Patrons 

The  fallacy  of  any  endeavor  to  reach  each 
unit  of  potential  patronage  on  any  particular 
show  is  obvious.  The  most  productive  pro- 
cedure is  to  endeavor  to  incorporate  in  your 
program  the  elements  that  will  possess  strong 
appeal  for  the  two  or  more  major  factions 
through  normal  channels  of  contact.  When  this 
latter  approach  is  adopted,  select  two  or  more 
of  the  smaller  groups  that  can  be  induced  by 
personalized  or  specialized  effort  directed  to 
such  minor  elements  of  amusement  as  may  co- 
incide with  their  particular  activities  or  desires. 
By  rotating  this  effort  through  the  entire  list 
of  factors,  when  and  as  you  are  able  to  either 
book  certain  shorts  or  can  find  some  sequence 
of  interest  in  the  feature,  you  will  be  able 
to  make  profitable  contact  with  all  groups  in  a 
given  period  of  time. 

As  an  example,  let  us  presume  you  are  play- 
ing a  modern  romantic  comedy  drama  as  a 
feature.  The  regular  channels  will  reach  the 
younger  element  that  are  your  greatest  field 
of  prospects.  If  the  film  contains  a  medical 
background,  it  is  apparent  that  special  appeal 
to  the  doctors  and  nurses  will  bring  you  added 
business.  If  the  film  is  based  on  a  popular  novel, 
the  library  lists  will  give  you  still  another 
lead  to  ticket  buyers.  If  a  big  fire,  a  boat  race, 
or  hazardous  motorcycle  chase  is  portrayed,  ap- 
peal directed  to  firemen,  yacht  clubs,  or  motor- 
cycle club  members  should  bring  in  extra  rev- 
enue. Architects  and  lawyers,  sport  fans  and 
horse  lovers,  farm  and  religious  groups,  and 
all  other  factions  can  be  attracted  in  similar 
manner. 

Manager's  Biggest  Job 

If  a  campaign  for  members  in  the  Garden 
Clubs  is  under  way  it  is,  of  course,  advisable 
to  book  a  good  horticultural  short  to  capitalize 
on  the  interest  of  this  group  and  so  on  through 
the  entire  gamut  of  patron  possibilities. 

Remember  it  is  the  most  important  job  of 
every  manager  to  hold  the  patrons  he  already 
has  and  to  win  new  customers.  The  ideas  for 
getting  business  are  multitudinous  and  the  man- 
ners of  approach  myriad,  but  knowing  where 
the  fellow  lives  and  what  he  wants  to  buy  will 
greatly  simplify  your  selling  effort. 


'Juke  Girl'  Jeweler  Displays 

More  than  3,200  leading  jewelry  stores 
throughout  the  country  are  currently  display- 
ing framed  photographs  of  Ann  Sheridan,  repre- 
senting a  tieup  between  Warner  Bros,  and 
Benrus  watches  on  "Juke  Girl."  By  the  way, 
aren't  yoii  playing  "Juke  Girl"  soon? 


'Desperate  Journey'  Hot  Tieup 

A  hat  tieup  has  been  made  by  Warner  Bros, 
with  the  Byer-Rolnick  Co.  on  the  forthcoming 
"Desperate  Journey."  The  picture  will  receive 
extensive  plugs  in  ads  and  displays. 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


Salvage  Shows  Timely  Idea/ 
Ye  Ed  Weighs  Advantages 
Of  Newspaper-Type  Program 

Have  you  noticed  the  budding  trees,  or  haven't 
they  started  to  bud  yet?  Have  you  heard  the 
chirping  of  the  birds,  or  haven't  they  arrived 
back  in  your  territory  from  their  southern  so- 
journ? If  your  answer  to  these  questions  is 
in  the  negative,  just  be  patient;  spring  is  on 
the  way.  This  year,  we  beheve,  more  people 
are  interested  in  the  coming  of  spring  than 
ever  before — at  least  since  World  War  I.  But 
right  now  we're  interested  in  programs,  and 
we  hope  you  are  too,  for  we're  going  to  talk 
about  them  until  our  space  runs  out. 

In  reporting  on  Centre  Theatre  activities  up 
in  Chatham,  Ontario,  Manager  Harland  Rankin 
emphasizes  the  fact  that  his  weekly  program 
is  "self-sustaining"  because  of  the  merchant  ads. 
Which  makes  us  wonder  why  more  exhibitors 
don't  take  advantage  of  the  seat-selling  values 
of  programs,  especially  since  they  can  be  made 
costless  items  through  merchant  cooperation. 

Before  continuing,  we'd  just  like  to  men- 
tion one  or  two  more  Rankin  items  which, 
although  they  may  not  deal  with  programs, 
should  provide  ideas  for  other  showmen. 
The  Centre  management  has  been  holding 
weekly  morning  salvage  shows,  with  the 
admission  requirement  for  each  prospec- 
tive patron  being  either  ten  pounds  of  paper, 
a  piece  of  aluminum  or  a  rubber  tire.  If  you 
want  to  help  the  defense  effort,  why  not  do 
something  like  this?  Rankin  has  also  been 
presenting  prominent  speakers  nightly  to 
plug  the  sale  of  Canadian  Victory  Loan 
Bonds. 

Believes  Blotters  Boost  Business 

While  we're  in  Canada,  let's  drop  in  on 
Manager  A.  Easson  at  the  Oakwood  Theatre, 
Toronto.  Easson  believes  in  the  value  of  hand- 
outs, especially  blotters,  for  he  had  7,000  ink- 
absorbing  cards  distributed  on  behalf  of  his 
showing  of  "Dumbo."  Recipients  :  schools,  banks 
and  stores.  He  hoped  for  a  good  week.  We 
hope  the  results  exceeded  his  expectations. 

In  an  institutional  message  in  a  recent  issue 
of  Harry  Hobolth's  DeLuxe  News,  the  operator 
of  theatres  in  Imlay  City  and  Capac,  Michigan, 
reminds  his  patrons  that  at  this  time  of  year 
"nearly  everyone  .  .  .  needs  extra  energy,  extra 
pep  to  keep  them  feeling  tip-top,  and  especially 
so  now  when  so  many  people  feel  downhearted 
and  blue,  discouraged  and  despondent. 

With  apologies  to  the  family  physician,  Ho- 
bolth  suggests  that  instead  of  running  to  a  drug 
store,  instead  of  calling  the  doctor,  instead  of 
sending  for  some  medicine,  depressed  people  at- 
tend DeLuxe  Theatres  where  "you  will  find 
rest  and  relaxation  for  those  tired,  strained 
nerves."    Continues  the  Michigan  theatreman: 

"Let  us  help  you  to  carry  your  burden 
and  lighten  it  with  a  vast  variety  of  splen- 

HE'S  IN  THE  ARMY  NOW! 

One  of  the  Program  Exchange's  oldest 
members — not  in  age,  however — was  recently 
inducted  into  the  nation's  armed  forces.  He 
is  Pearce  Parkhurst,  manager  of  the  Colonial 
Theatre,  Nashua,  N.  H.  Pearce  would  like 
to  hear  from  members  and  would  also  like 
to  receive  programs  in  order  to  keep  in  touch 
with  showmanship  in  civilian  life.  His  ad- 
dress, for  the  present,  is  Company  I,  Bar- 
racks 3,  Fort  Devens,  Mass.  How  about 
putting  him  on  your  list?  Drop  him  a  line 
every  once  in  a  while.    He'll  appreciate  it. 


INSTITUTIONAL  COPY 

(Editor's  Note :  The  following  copy 
was  written  jar  the  programs  of  Warner 
Chicago  Theatres  by  Charles  H.  Ryan. 
It  can  be  easily  adapted  to  your  own  situa- 
tion. Further  examples  will  appear  on  this 
page  from  time  to  time.) 

You  Be  the  Judge 

The  theatre  wants  to  show  good  pictures. 
It  is  our  aim  to  serve  the  people. 

The  idea  that  "the  motion  picture  people" 
try  to  break  down  morals  with  immoral  pic- 
tures is  as  much  nonsense  as  to  say  we  try 
to  make  people  look  at  pictures  which  no 
one  wishes  to  see.  We  are  eager  to  show  the 
pictures  that  will  bring  everyone  to  the 
theatre. 

So  the  real  test  of  the  "goodness"  of  a 
picture  is  the  number  of  people  who  come 
to  see  it. 

You  are  the  judge  of  the  pictures  we 
bring  to  the  Beverly.  If  you  want  to  en- 
courage good  pictures,  come  to  see  every 
one  that  we  show. 


did  entertainment.  You'll  forget  your  wor- 
ries as  you  live  with  amazing  realism  and 
happiness  in  the  land  of  make-believe. 

"The  age-old  slogan,  'The  Show  Must 
Go  On,'  is  still  the  battle  cry  in  the  army 
camps,  on  the  high  seas  and  right  here  at 
home.  Why?  Because  nowhere  on  earth 
can  you  enjoy  yourself  as  much  as  at  a 
movie. 

"Join  the  fun  at  a  DeLuxe  Theatre  any 
night.  You'll  meet  and  make  friends,  and 
when  you  get  the  Movie  Habit  in  1942, 
you'll  find  your  troubles  lightened;  you'll 
know  you're  on  the  road  to  a  Happiness 
never  before  dreamed  of. 

"So  for  your  Spring  Tonic  .  .  .  attend  the 
DeLuxe  Theatres,  not  once  a  week,  but  sev- 
eral times.  Keep  smiling,  and  remember,  if 
you  laugh,  the  world  laughs  with  you,  and 
if  you  cry,  you  cry  alone." 

Constantly  Alert  for  News 

President  Roosevelt's  statement  that  the  screen 
is  vital  to  the  war  effort  was  made  a  front- 
page story  in  Cinemag,  as  well  it  should.  Read- 
ing the  story  in  Orris  F.  Collin's  weekly  tab- 
loid for  the  Capitol  and  Majestic  Theatres, 
Paragould,  Ark.,  reminds  us  of  the  advantage 
of  the  tabloid,  newsy  type  of  program  over  the 
mere  announcement  variety.  So  much  like  a 
real  newspaper  is  Cinemag  that  there  must  be 
a  new  thrill  each  week  in  putting  it  out.  In 
all  probability,  Collins  and  his  stafT  are  con- 
stantly on  the  alert  for  news  of  the  industry 
that  can  be  used  as  front-page  headlines. 
Furthermore,  local  news  can  also  be  published. 
If  we  were  managing  a  theatre,  we'd  choose  the 
tabloid  program  in  preference  to  all  others. 
Putting  it  out  each  week  would  never  be  an 
irksome  task ;  there'd  always  be  a  thrill  in 
deciding  which  story  would  get  the  top  head- 
line ;  we'd  keep  a  sharp  outlook  for  national 
and  local  news  that  would  be  of  special  inter- 
est to  our  patrons.  It  is  said  that  once  a  man 
becomes  a  newspaperman,  he  cares  for  no  other 
occupation.  Well,  in  publishing  a  newspaper- 
type  program,  Collins  and  his  boys  are  prob- 
ably so  immersed  in  their  activities  and  like 
it  so  much  they'd  probably  never  be  satisfied 
changing  to  the  ordinary  program.  Should  you, 
yourself,  decide  to  make  a  miniature  weekly 
newspaper  of  your  program,  and  should  you 
make  every  effort  to  make  each  succeeding  issue 
fresher  and  livelier  than  the  preceding  one,  we 
guarantee  you'll  have  a  fascinating  time,  and 


you'll  look  forward  with  eagerness  to  the 
preparation  and  distribution  of  the  next  issue. 

Harold  Grott's  latest  program  for  the  Met 
Theatre,  Baltimore,  is  patriotically  printed 
in  red,  white  and  blue,  and  what  an  eye- 
catcher  it  is!  The  front  page  features  a  large 
"V"  in  the  pattern  of  the  American  Flag, 
with  three  dots  on  one  side  and  a  dash  on 
the  other,  signifying  the  opening  theme  of 
Beethoven's  Fifth  Symphony.  The  copy: 
"For  Victory,  Buy  Defense  Stamps  in  the 
Lobby  of  the  Met  Theatre." 

That  line,  we  are  sure,  is  an  excellent  one 
with  which  to  leave  you.  Keep  urging  your 
patrons  to  buy  Defense  Bonds  and  Savings 
Stamps,  and  make  it  possible  for  them  to  do 
so  by  setting  up  a  Victory  Booth  in  the  lobby. 
See  you  next  week. 


Them's  Our  Sentiments,  Too 

Selection  of  Joan  Leslie,  now  appearing  in 
"Sergeant  York"  and  "The  Male  Animal,"  by 
Northwestern  University  sophomores  as  "The 
Girl  We'd  Like  to  Date  More  Than  Anyone 
Else  on  a  Furlough,"  produced  considerable 
space  in  newspapers  in  the  Chicago  territory. 
The  story  also  broke  on  the  wire  services. 
Monroe  Rubinger,  Warner  Bros,  representa- 
tive in  Chicago,  put  over  the  idea. 


Display  of  Veterans'  Photos 

A  large  board  covered  with  about  100  photos 
of  war  veterans,  with  a  sign  reading :  "They 
answered  'The  Bugle  Sounds'  in  1917-18,"  was 
one  of  the  features  of  the  "Bugle  Sounds"  cam- 
paign put  over  by  Jeff  Price,  Home,  Oblong,  111. 


HELPFUL  HINTS 


{Ed.  Note :  This  is  one  of  a  series  of  timely 

and  valuable  letters  prepared  by  Charles  H. 
Ryan  for  managers  of  Warner  Chicago  Thea- 
tres. His  advice  could  readily  apply  to  thea- 
tres everywhere.  Therefore,  we  suggest  you 
clip  and  save  these  "Helpful  Hints"  as  they 
appear  from  time  to  time.) 

Interior  Defects 

A  small  bearing  out  of  line  in  a  machine  will 
reduce  the  efficiency  of  the  machine  and  may 
eventually  wreck  it.  Any  business,  big  or  little, 
is  a  machine.  Its  success  is  dependent  upon  the 
smooth  working  of  each  department  with  the 
others.  Success  demands  that  each  part  do  its 
full  share,  and  that  each  one,  no  matter  how 
small,  run  true  and  in  harmony  with  the  rest. 

Suspicion,  indifference  and  lack  of  under- 
standing are  the  discordant  notes  in  busi- 
ness harmony. 

An  interior  defect  is  much  more  serious  than 
one  on  the  outside,  for  the  external  fault  can 
be  seen  and  corrected  or  guarded  against. 

If  there  is  suspicion  of  the  organization, 
suspicion  of  the  man  ahead;  most  of  all 
suspicion  of  the  man  just  below  ...  if  there 
be  such  suspicion,  the  organization  is  carry- 
ing just  so  much  dead  weight. 

If  the  attitude  displays  indifference  .  .  .  ab- 
sence of  interest  in  the  welfare  of  the  company 
.  .  .  there  is  a  pulling  back  on  the  traces  .  .  . 
the  wheels  are  working  against  the  brakes. 
The  indifferent  man  injures  himself  most,  for 
his  success  lies  in  the  success  of  the  entire 
organization. 

If  there  be  lack  of  understanding  of  the 
intents  of  his  organization  due  to  a  lack  of 
information  or  purposely  misunderstanding 
actual  conditions,  he  causes  inactivity  for  the 
organization. 

On  the  other  hand,  where  there  is  interest 
and  a  desire  to  know  more  so  one  can  help 
more — when  there  is  knowledge  and  under- 
standing .  .  .  when  these  things  exist,  then  there 
is  harmony,  and  with  harmony  comes  success. 


THE  BIG  BOX-OFFICE  QUIZ! 


I 
2 


Who  is  the  most  widely  known  and  best  loved  \ 
character  of  modern  fiction?  t 


What's  the  title  and  who»s  the  star 
of  the  new  South  Seas  romance  by  the 
authors  of  "Mutiny  on  the  Bounty"? 


•^t  team  or  raH^/^ 

Wgger  Piotuxf^o  m°^",,^f  an  even 

record-breaker?  first 


.!^tt«8t  n^'^-'^Io  gives  your 


...  T^^O  RJDIO 

HAS  ALL  THE  ANSWERS  IN 
ITS  FIFTH  GROUP  FOR  194142! 


CLARENCE  BUDINGTON  KELLAND'S 
amazingly  successful  character,  Scatter- 
good  Baines,  famous  for  years  in  the 
American  Magazine  and  on  the  air,  in 
he  funniest,  homiest  and  most  thrilling 
the  series  — 


starring 


KIBBEE 


with 

JED  PROUTY 

Produced  by  Jerrold  T.  Brandt  DOROTHY  MOORE 
Directed  by  Christy  Cabarrne       CHARLES  LIND 

Screen  Play  by  Michael  L.  Simmons 

Kenneth  Howell 
Regina  Wallace 
Frances  Carson 


ic,  fVie  star 
"—''^^  .  ,^ie  and  vjho'e 


I,')  '■ 


under  rainbow  skies,  where 
moonlight  saving  time  means 
romance  every  hour!  .  .  .  From 
the  sensationally  popular  Satur- 
day Evening  Post  Novel,  "No 
More  Gas,"  by  Charles  Nord- 
hoff  and  James  Norman  Hall. 


CHARLES  LAUGHTON 


in  The  Picture  Without  a  Worry 


AND  DID  YOU 
KNOW  THAT.. 

Tahiti  sweeties  wear 
"parens"  {they're  not 
as  long  as  sarongs!) 


JON  HALL 

PEGGY  DRAKE 
VICTOR  FRANCEN 
GENE  REYNOLDS 
FLORENCE  BATES 

Directed  by  Charles  Vidor 


Screen  Flay  by  S.  Lewis 
Mtltxer  and  Robert  Canon 
Adaptolion  by  James  Hilton 


mm 


mm 


»fi.ttW|'"iMt)||tipi>|ilipii)  |ji 


s. 


record-breaker?  -^irst 


ZASU  PITTS 


GRADY  SUTTON 'OSCAR  O'SHEA 
LOUISE  CURRIE 

Produced  by  Jack  William  Votion 
Directed  by  Malcolm  Si.  Clair 


The  picture  that  features 

FREDDY  MARTIN 

AND  HIS  ORCHESTRA 

playing  his  sensational 
''PIANO  CONCERTO" 
and  four  new  tunes 
now  topping  the 
airways  .  .  . 


The  flash -paced  show  that  turns 
the  heat  on  the  kickback  rack- 
eteers who  try  to  take  over  the 
big  town's  big-name  bands. 


itarnng 

GEORGE  MURPHY 
ANNE  SHIRLEY 

with 

WILLIAM  GARGAN 
RICHARD  BARTHELMESS 
JOAN  MERRILL 

Produced  by  Cliff  Reid 
Directed  by  Alfred  E.  Greer] 

Screen  Play  by  Lewis  R  Foster  ond  Frank  Ryan 

Hear 

"Breeze  on  Lake  Louise"  • 
"You're  Bad  For  Me"  •  "A 
Million  Miles  From  Manhattan" 
•  "Heavenly,  Isn't  It?" 

by  GREENE 

and 

REVEL 


LLES' 


the  man 
who  made 

THE  BEST 
PICTURE 
OF  1941 

will  give 
you-  ^ 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  37 


Angles  on  Ads  for  Theatremen 


e  fOlKS,  HERFS  AN  EKTERTaillMENT 

\  natuJta£! 


WARNER 

I   NOW  PLAVIRG  11 


THE  STUDIO  THAT 
BROUGHT  ALL  THESE 
STARS  TO  THE 
SCREEN- 

BETTE  DIVIS 
JAS.  CACHET 
ERROL  FLVM 
HUMPHREY  BOGART 
EDW.  C.-ROBmSOR 
ANH  SHERIDAH 
OLIVIA  DE  HAVILURD 
RONALD  REAGAR 
PRISCILLA  LAKE 
DEHRIS  MORGAH 
DICK  POWELL 
JOAH  LESLIE 

NOW  ADDS  A  GLORI- 
OUS NEW  NAME 


your  heart— delightful 

a 


KAY  WALTER  ""^Iffl  CtPfhi, 


Lions  FOR  SALE 


THE  MALE  ANIMAL 


2  BE  OR  NOT 

<W.  LOMBARD;''^  BENNY 

In  imSImh^^;  "TO  BE  OR  NOT  TO  BE" 

^r.-iT  =  RIVOLI  :.::r,.v.~ 


IPEW'S 


STRAND 


Showmen  Should  Study 
Sanders'  Street  Stunts 

Always  the  showman  himself,  Manager  Claude 
Sanders  of  the  Iris  Theatre,  Boulder,  Colo., 
has  plenty  of  selling  ideas  in  his  bag  of  tricks 
to  help  other  exhibitors  lure  patrons  to  the 
box-office.    Herewith  are  samples : 

Attractive  girls  always  get  attention.  So 
have  a  few  stand  at  busy  corners  or  intersec- 
tions. Clad  in  shorts  (depending  on  the 
weather,  of  course)  and  pretending  to  thumb 
rides,  they  stand  beside  panels  which  carry 
this  copy,  "I  am  hitch-hiking  a  ride  to  the 
Blank  Theatre  to  see  (name  of  attraction)." 
To  motorists  who  slow  up  and  accept  them, 
heralds  are  distributed. 

This  street  stunt,  according  to  Sanders,  re- 
quires the  services  of  an  unknown  stranger, 
six  feet  tall,  slender  of  build,  who  should  be 
dressed  in  full  formal  attire  from  head  to  foot 
and  equipped  with  a  mustache  and  goatee. 
Furnished  with  a  deck  of  cards  on  the  backs 
of  which  are  letters  of  the  alphabet,  the  man 
traverses  the  main  thoroughfare  casually  shuf- 
fling the  cards.  At  busy  corners  he  stops  to  lay 
out  the  cards  in  solitaire  fashion,  lifting  the 
initial  letter  of  the  picture  title,  placing  it  in 
a  single  line  formation.  He  reshuffles  the 
cards,  selects  the  next  letter  of  the  title  until 
he  has  spelled  out  the  entire  title.  Gathering 
up  the  cards,  he  proceeds  to  the  next  corner, 
where  he  repeats  the  stunt. 

If  the  people  involved  don't  mind  doing  it, 
here's  a  street  ballyhoo  that  should  click. 
Having  obtained  an  invalid's  chair,  you  get 
an  elderly  man  with  white  hair  and  beard  and 
have  him  sit  in  the  chair  with  a  child  of  four  or 
five  sitting  on  his  lap.  A  pretty  young  lady 
propels  the  chair  and  its  occupants  through  the 
business  section.  Attached  to  the  chair  is  a 
sign  with  this  copy :  "You  are  never  too  old  or 
two  young  to  enjoy  (name  of  attraction)  at  the 
Blank  Theatre." 


Redden  Makes  Record,  Dance 
Radio  Tieups  to  Sell  'Playmates' 

Innumerable  tieups  with  records,  the  radio 
and  dance  halls  featured  the  campaign  exe- 
cuted by  Manager  Dan  Redden  of  the  Para- 
mount Theatre,  Seattle,  on  "Playmates."  Co- 
operating with  the  Sunset  Electric  Co., 
distributors  of  Columbia  Records,  he  made 
arrangements  for  all  dealers  to  carry  window 
displays,  using  special  art  with  Kay  Kyser 
recordings.    All  Sunset  trucks  were  bannered. 

A  "Playmates"  dance  contest  was  staged  at 
the  Trianon  Ballroom.  The  Trianon  band 
played  Kyser  music  from  the  picture  exclu- 
sively, and  prizes  included  Columbia  Records 
and  tickets  to  the  Paramount.  The  closing 
night  of  the  contest  was  broadcast  on  Radio 
Station  KRSC. 

The  Kyser  exploitation  record  was  used  on  a 
Paramount  program  broadcast  over  KRSC, 
and  Hopper-Kelly,  a  local  music  company,  used 
"Playmates"  music  in  its  broadcast.  Orches- 
trations from  "Playmates"  were  placed  with 
Jules  Buffano  and  his  band. 

Stepped-up  advertising  by  Redden  included 
ads  in  the  local  high  school  papers  and  the 
University  of  Washington  publication,  with 
special  copy  addressed  to  the  jitterbugs.  The 
exploitation  record  was  used  over  the  sound 
system  in  the  Paramount  during  the  intermis- 
sions between  shows. 

Assisting  Redden  was  Henry  Howard,  RKO 
Radio  field  staff  exploiteer. 


Promotes  Gifts  From  Merchants 

A  newspaper  contest  to  find  "the  Woman  of 
the  Year  that  has  done  the  most  for  this  com- 
munity" featured  the  "Woman  of  the  Year" 
campaign  put  over  by  C.  C.  Aiken,  Harris 
Manos,  Jeanette,  Pa.  He  promoted  gifts  from 
local  merchants  and  they  were  presented  to  the 
winner  from  the  stage  of  the  theatre. 


Of  the  layouts  above,  let's  take  first  the 
"Slim  Jim"  layout  at  the  left.  Within  its  con- 
fines are  the  Springfield  theatres  operated  by 
Chakeres-Warner.  Wherever  a  circuit  operates, 
say  three,  four  or  five  houses  in  one  community, 
there  is  always  the  problem  of  "lumping"  the 
announcements  together  under  one  heading  or 
segregating  them  to  give  the  effect  of  competi- 
tion. In  this  particular  instance,  the  Chakeres- 
Warner  outfit  has  created  much  goodwill  among 
Ohio  moviegoers,  with  the  result  that  the  reader 
seeks  one  of  the  circuit's  theatres  to  attend. 
When  they  are  all  together,  as  you  see  above, 
it  saves  the  reader  the  task  of  searching. 

However,  that  isn't  all  there  is  to  the  matter. 
The  ad  man  for  the  five  theatres  has  also  the 
more  difficult  problem,  of  creating  layouts  that 
will  always  attract  the  reader's  eye,  than  the 
man  who  prepares  ads  for  only  one  house.  For 
one  thing,  he  has  more  entertainment  to  sell, 
and  must  draw  attention  not  merely  to  one,  but 
five  theatres.  The  layout  as  a  whole  must  get 
the  eye  and  hold  it  until  all  the  contents  have 
been  analyzed.  New  ideas  are  always  essential. 
It  would  be  facetious,  perhaps,  to  label  the  one 
above  "a  natural,"  but  that's  just  what  it  is, 
and  the  advertising  department  took  special 
pains  to  make  it  so.   The  dice  eft'ect  is  smart. 

Now,  let's  jump  to  the  tall  three-column  ad 
on  Warners'  "Always  In  My  Heart."  The 
intention  to  sell  a  new  star  is  all  well  and  good. 


but  when  her  identity  is  practically  submerged 
at  the  bottom,  it  makes  the  reader  wonder.  That 
some  readers  are  careless  is  not  the  adver- 
tiser's fault,  but  a  casual  glance  at  the  list  of 
star  names,  without  taking  the  trouble  to  study 
the  ad  carefully,  would  give  some  the  impres- 
sion that  all  these  stars  were  appearing  in  the 
picture.  A  similar  impression  has  been  gained 
in  the  past  when  advertisers  used  the  endorse- 
ments of  stars — using  their  pictures  and  running 
their  names  in  bold  type — in  connection  with  a 
picture  lacking  star  values. 

The  Rivoli  ad  on  United  Artists'  "To  Be  Or 
Not  to  Be"  employs  a  simple,  but  clever  idea 
that  can  be  adapted  by  any  theatreman  to  his 
own  use.  The  "week"  can  be  substituted  by 
"day"  in  small  towns. 

Those  "side"  sketches  and  copy  in  the  Loew 
theatres  layout  have  increased  immeasurably 
the  reader  value  of  these  ads.  Note,  for  in- 
stance, "Superman."  Attractions  of  many  thea- 
tres must  be  billed,  and  there  must  be  some- 
thing besides  cold  type  to  catch  the  eye.  Loew's 
has  found  it. 

Originality  in  ad  makeup  is  represented  in 
the  Gene  Autry  layout.  The  proper  use  of 
rules,  careful  selection  of  type  and  the  ability 
to  cull  a  certain  element  from  a  press  book 
ad  and  adapt  it  to  the  advertiser's  own  space 
requirements  contribute  to  the  effectiveness  of 
the  layout.  ^  * 


Page  38 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


Metcalfe  Stages  Contest  to 
Select  Most  Popular  Teacher 


Gefs  Backing  of  Merchants, 
Schools  and  P.  T.  A.  in  Stunt 
For  'Hold  Back  the  Dawn' 

Little  or  nothing  was  held  back  by  Manager 
Roy  H.  Metcalfe  of  the  Rapids  Theatre,  Rock 
Rapids,  Iowa,  in  his  campaign  on  "Hold  Back 
the  Dawn."  The  most  important  angle  was  a 
contest  to  select  the  community's  most  popular 
teacher,  and  although  Metcalfe  worked  hard, 
he  reports  that  the  results  were  not  up  to  ex- 
pectations. Perhaps  he  expected  too  much, 
perhaps  not.  But  in  any  case,  that  old  saying 
still  goes  (something  like  this)  :  "It  isn't 
whether  you  won  or  lost  that  counts,  but  how 
you  played  the  game."  Now  let's  see  how  our 
Rock  Rapids  showman  "played  the  game"  : 

As  the  first  move  of  his  Most  Popular  Teacher 
contest,  Metcalfe  attended  a  P.T.A.  meeting, 
explained  the  matter  to  them.  Then  he  had 
ballot  boxes  placed  in  stores  throughout  the 
community,  each  box  carrying  the  title  of  the 
picture  and  playdate.  Every  night  the  president 
of  the  P.T.A.  picked  up  the  votes. 

Gives  Patrons  All  the  Details 

From  the  stage  he  announced  that  members 
of  the  P.T.A.  would  serve  as  judges;  that  any- 
one interested  could  find  out  who  was  ahead  in 
the  contest  by  watching  the  bulletin  at  the 
school  or  slides  projected  on  the  screen  after 
each  performance ;  that  the  number  of  votes 
would  not  be  disclosed,  thus  avoiding  any  em- 
barrassment to  the  teachers ;  that  extra  votes 
would  be  given  with  each  paid  admission  during 
the  run  of  the  competition. 

Metcalfe  succeeded  in  getting  the  paper  to  run 
the  ballots  with  mention  of  the  picture  and  the 
playdate.  He  also  promoted  a  free  writeup  in 
the  Larchwood  Shoppers  Guide,  as  well  as  an  ad. 

Ballot  boxes  were  plainly  in  evidence  at  all 
high  school  basketball  games.  Attractive  girls 
attended  the  boxes  in  the  lobby,  calling  the 
public's  attention  to  the  contest  with  this  little 
gag :  "Of  course  Olivia  de  Havilland  is  a  school 
teacher  in  'Hold  Back  the  Dawn,'  but  that  doesn't 
make  her  eligible  for  this  contest."  The  high 
school  band  played  in  front  of  the  theatre  until 
the  box-office  opened,  then  in  the  auditorium 
until  the  show  began. 

From  Rock  Rapids'  leading  merchants  Met- 
calfe promoted  gifts  which  he  displayed  in  the 
lobby,  crediting  them  in  this  manner :  "The 
following  merchants  do  not  'Hold  Back  the 
Dawn'  for  their  January  Sales.    They're  the 


Lobby  'Kings  Row'  Street  Scene 

Residents  of  Memphis,  Tenn.,  didn't  have  to  be 
outside  to  see  a  street  scene  recently.  On  the 
occasion  of  the  showing  of  Warners'  "King's 
Row"  at  the  Warner  Theatre,  an  interesting 
"street  scene"  display  was  set  up  in  the  lobby. 
If  only  an  usher  had  been  standing  in  front  of 
the  display  to  give  you  some  idea  of  its  size! 


THEY'RE  GONNA  BE  SORRY  .  .  .' 

Manager  Melvin  K.  Dinger,  of  the  State 
Theatre,  Ironton,  Mo.,  collaborated  with 
Norma  Baumgarner,  music  publisher  of  Janes- 
ville.  Wis.,  on  a  group  of  popular  song  numbers 
soon  to  be  released  to  the  public.  Title  of 
first  song:  They're  Gonna  Be  Sorry  They  Got 
Us  in  This  War. 


donors  of  gifts  to  be  presented  to  the  most  popu- 
lar teacher  at  the  Rapids  Theatre."  The  mer- 
chants also  distributed  ballots. 

One  store  was  having  a  fire  sale,  so  the 
Rapids  manager  arranged  with  the  merchant  to 
distribute  bills  advertising  the  sale  and  plugging 
the  picture.  Copy :  "Fire  Sale !  We  could  not 
Hold  Back  the  Fire  in  our  store  last  week,  but 
we  guarantee  to  be  able  to  'Hold  Back  the 
Dawn'  on  the  new  shipment  of  mattresses  which 
arrived  several  weeks  ago,  etc."  The  rest  of  the 
handbill  was  devoted  to  the  picture  itself. 

The  night  of  the  awards  to  the  most  popular 
teacher  brought  out  a  nice  crowd,  but  Metcalfe 
believes  it  should  have  been  bigger.  Be  that 
as  it  may,  he  did  a  fine  job,  and  if  the  public 
didn't  turn  out  in  droves,  it  wasn't  his  fault. 
We  hope  he  isn't  disillusioned ;  that  he'll  keep 
right  on  employing  showmanship  because,  in  the 
final  analysis,  it's  essential  to  the  successful 
operation  of  a  theatre. 


Have  You  Tried  This  One? 

Here's  something  that  really  gets  'em,  accord- 
ing to  Claude  Sanders  of  the  Iris  Theatre, 
Boulder,  Colo.  Get  some  barrels,  paint  red 
and  blue  zig-zag  stripes  on  them,  put  star  stills 
or  catchlines  in  the  bottoms,  plant  them  on 
street  corners.  Curiosity  of  patrons  will  be 
just  too  much  to  resist — they'll  have  to  take  a 
look  inside. 


Fisher's  Bugling  Contest 

A  city-wide  bugling  contest  among  Boy 
Scouts  was  one  of  the  highlights  of  the  "Bugle 
Sounds"  campaign  executed  by  Ed  Fisher, 
Loew's,  Cleveland.  Guest  tickets  were  awarded 
to  the  winners. 

This  is  just  one  of  many  angles  which  can  be 
profitably  used  in  connection  with  the  Scouts. 


Advertising  Clinic   Mar.  21,  p.  24 

Building  Prestige  for  Profit, 

Mar.  14,  p.  27 ;  Mar.  21,  p.  32 

Equipment  &  Maintenance. Mar.  21,  pp.  19-28 

Exploitation  Campaigns — by  Pictures 

Babes  on  Broadway  Mar.  21,  p.  22 

Ball  of  Fire  Mar.  21,  p.  25 

Captains  of  the  Clouds  Mar.  28,  p.  14 

Dumbo   Mar.  7,  p.  13; 

Mar.  14,  pp.  21,  27;  Mar.  28,  p.  14 

Fantasia   Mar.  7,  p.  14;  Mar.  28,  p.  12 

Louisiana  Purchase   Mar.  21,  p.  29 

Ride  'Em  Cowboy  Mar.  7,  p.  16 

Shanghai  Gesture   Mar.  21,  p.  25 

Suspicion   Mar.  21,  p.  30 

Swamp  Water   Mar.  14,  p.  27 

Vanishing  Virginian  Mar.  14,  p.  20; 

Mar.  21,  p.  30 

Woman  of  the  Year  Mar.  28,  p.  12 

Exploitation  Campaigns — ^by  Stunts 


Stallman  Ties  In  for 
'Ball  of  Fire'  Cocktails 

Manager  Lester  Stallman  of  the  Astor  Thea- 
tre, Reading,  Pa.,  tied  in  with  clubs,  hotels' and 
restaurants  for  "Ball  of  Fire"  cocktails  in  his 
well-prepared  campaign. 

With  spot  announcements  on  the  air — Station 
WEEU — the  stunt  of  picking  a  name  from  the 
telephone  book  was  used.  The  announcer  chose 
the  names ;  those  answering  and  who  were  able 
to  tell  what  the  contest  was  for  received  guest 
tickets. 

Other  phases  of  Stallman's  campaign  included 
the  distributing  of  100  window  cards  and  5,000 
heralds ;  window  in  Kaufman's  Furniture 
Store ;  tieup  with  schools  for  the  use  of  bulletin 
boards ;  the  printing  of  5,000  cards  with  a  re- 
minder string ;  24-sheet  painted  and  shellacked 
and  placed  on  the  sidewalk  in  front  of  the  thea- 
tre. 

Stallman,  who  was  assisted  in  his  campaign 
by  RKO  Radio  Exploiteer  Al  Selig,  made  use 
of  the  front  page  of  the  "Ball  of  Fire"  press 
book  for  a  40x80  board.  This  was  surrounded 
by  appropriate  stills. 

Publication  of  the  fictionization  of  the  picture 
resulted  in  the  development  of  a  cooperative 
tieup  between  the  Guide  Publications  and  the 
Skouras  Theatres  in  Greater  New  York  and 
New  Jersey. 

Prior  to  the  publication  of  the  concluding 
chapter  in  the  April  issue  of  Stardom  magazine, 
a  new  Guide  publication,  arrangements  were 
made  for  the  distribution  of  100,000  reprints  of 
the  first  installment  of  the  fiction  version  at  41 
Skouras  Theatres. 

Reprints  carried  announcements  of  "Ball  of 
Fire"  playdates  at  Skouras  Theatres  situated  in 
Brooklyn,  Long  Island,  New  Jersey,  West- 
chester and  Suffern,  New  York. 

Trailer  plugs  announcing  publication  of  ex- 
clusive fictionization  in  Stardom  magazines, 
were  featured  at  theatres  for  a  week  prior  to 
newsstand  distribution  of  the  magazine. 


Kennedy's  Trailer  Stunt  Boon  to 
Business  on  'Keep  'Em  Flying' 

A  stunt  that  resulted  in  better-than-average 
business  for  "Keep  'Em  Flying"  was  utilized 
by  Manager  Bob  Kennedy  of  Warners'  Sym- 
phony Theatre,  Chicago,  in  advance  of  the  show- 
ing of  the  Abbott  &  Costello  comedy  there. 

Kennedy  was  showing  "Sergeant  York"  the 
week  before,  so  he  attached  to  the  picture  a 
trailer  bearing  this  copy:  "'Sergeant  York' 
suggests  you  see  Abbott  &  Costello  in  'Keep  'Em 
Flying'  .  .  .  Here  Sunday,  Monday  and  Tues- 
day." 


Chuckle  Ad  Contest  Mar.  21,  p.  32 

Civic  Club  Luncheon  Mar.  14,  p.  20 

Horror  Angle   Mar.  14,  p.  27 

Kiddie  Party   Mar.  28,  p.  16 

Magazine  Tieup   Mar.  14,  p.  24 

Rainy  Day  Service  Mar.  14,  p.  20 

Religious  Art  Display  Mar.  14,  p.  27 

February  1942,  Index  Mar.  7,  p.  27 

Program   Construction  Mar.  7,  p.  14; 

Mar.  21,  p.  29 

Risk  In  Program  Switches  Mar.  21,  p.  25 

Showbuilder     Mar.  7,  pp.  19-25 

Showmanalyses 

Sleepytime  Gal   Mar.  7,  p.  18 

Mister  V   Mar.  14,  p.  26 

Nazi  Agent   Mar.  28,  p.  18 

Spring  Showmanship  Mar.  14,  p.  21 ; 

Mar.  21,  p.  26 

Streamline  Press  Book  Mar.  7,  p.  13; 


Mar.  14,  p.  24 :  Mar.  21,  p.  25 ;  Mar.  28,  p.  14 


MARCH,  1942  INDEX 

A  listing  of  the  highlights  of  the  past  month's  issues 
of  STR  indexed  and  cross-indexed  for  ready  reference 


April  4,  1942  SHOWMEN'S    TRADE    REVIEW  Page  39 

The  ADVERTISING  CLINIC  by  Old  Doc  Layout* 


Good  Layout  Starts  With  A  Definite  Design 

Successful  Ads  are  Planned  From  Make-up  as  Well  as  Copy  Angle  to  ''Hit  Target 


In  the  course  of  conducting  these  Clinic 
sessions,  time  comes  every  so  often  for  atten- 
tion to  basic  principles.  Old  Doc  has  been 
giving  you  many  different  styles  of  layouts. 
We've  had  western  layouts,  and  holiday  layouts 
for  the  Christmas  and  New  Year's,  and  Lincoln 
and  Washington  days — and  a  variety  of  other 
displays. 

The  good  workman,  however,  must  periodi- 
cally remind  himself  of  the  a-b-c's  which  under- 
lie all  good  work  in  his  craft.  So,  let's  consider 
two  basic  plans  of  design  for  the  advertisernent 
— "Sweeping  Motion,"  and  "Dramatic  Conflict," 
is  the  way  they're  referred  to  by  designers.  _ 

You  will  note  on  this  page  the  simple  design 
for  "Sweeping  Motion"  and  "Dramatic  Con- 
flict," and  nearby  a  theatre  ad  made  up  to  con- 
form to  the  basic  idea  of  each.  We  have  made 
up  ads  using  press  book  illustrations,  the  more 
graphically  to  illustrate  how  the  art  and  head- 
line and  copy  elements  are  distributed  to  con- 
form to  the  underlying  design.  Also,  we  have 
taken  some  old  press  books  for  the  illustration 
on  the  theory  that  perhaps  the  very  'way  back 
date  on  which  the  pictures  were  released  might 
further  show  how  something  entirely  fresh  and 
dififerent  can  be  made  with  any  fundamentally 
good  illustration  and  headlines. 

Shortest  Distance  Between 
Idea  and  Completed  Layout 

Next  time  you're  "stuck"  for  an  idea  for 
laying  out  your  ad,  think  of  the  "Sweeping 
Motion"  or  the  "Dramatic  Conflict"  principle. 
Both,  of  course,  like  others  we  have  used  in 
Clinics  previously  and  will  use  in  future  meet- 
ings, are  no  more  complicated  than  a  line  you 
can  draw  with  your  pencil — without  removing 
it  from  the  paper.  After  your  illustrations  have 
been  selected  and  your  headline  and  body  copy 
written,  consider  each  as  an  element  to  be 
placed  so  that  the  form  of  the  design  selected 
as  your  basis  is  traced  out,  so  to  speak. 

In  the  matter  of  selecting  illustrations,  use 
the  same  yardstick  you  use  for  writing  the 
advertising  copy.  And  in  writing  the  copy,  of 
course,  you  are  guided  by  the  following  rules : 

First  of  all  KNOW  your  picture.  Set 
down  on  paper  (don't  trust  to  carrying  those 
bright  ideas  in  your  mind)  the  picture's  out- 
standing features.  Then  write  what  you 
would  say  if  you  were  talking  to  a  pros- 
pective patron.  Cut  out  all  the  big  words. 
Then  give  your  copy  this  test — Does  the 
copy  appeal  to  human  emotions?  Does  it 
have  general  information?  Does  it  inspire  an 
urge  to  see  the  picture?  Does  it  say  where? 
When?  Price? 

Copy  and  Layout  Appeal 
Directed  at  Right  Goal 

Other  factors  to  bear  in  mind,  both  in  writing 
the  copy  and  making  up  the  display,  are  these : 
The  patron  from  the  factory  district  may  come 
to  your  theatre — but  NOT  because  he  or  she 
read  a  "class"  ad  you  may  have  used  for  the 
picture.  By  the  same  token  your  "class"  type 
of  patron  will  not  be  influenced  to  come  to  your 
theatre  by  a  "knock-down  and  drag-'em-out" 
type  of  display  or  copy. 

What  Old  Doc  is  trying  to  drive  home  is  the 
good  old,  simple,  a-b-c's  of  the  job  you  under- 
take when  you  make  up  an  ad,  whether  it's  for 
a  newspaper,  or  your  program.  The  starting 
point  of  course  is  :  KNOW  YOUR  PATRONS 
BEFORE  YOU  ADOPT  AN  ADVERTIS- 
ING POLICY.  Next,  study  the  picture  you're 
going  to  sell.   That  way  you  will  start  at  the 


beginning,  come  to  the  next  step — and  from 
then  on  it's  merely  a  matter  of  "sweating"  out 
the  details  which  result  in  an  eye-taking,  atten- 
tion-arousing, and  ticket-selling  message. 

Analysis  of  Your  Public 
Is  Basis  for  Ad  Message 

Of  course,  there  are  other  very  important 
details  of  your  analysis.  For  instance — should 
you  sell  the  star  ahead  of  title,  or  director,  or 
author,  or  book  upon  which  the  picture  may  be 
based? 

Never  lose  sight  of  the  fact  that  no  matter 
how  humble,  every  ad  you  make  up  is  a  mes- 
sage, and  is  either  a  success  or  a  failure  accord- 


ing as  you  put  that  message  over  to  your  pub- 
lic. The  copy  is  at  fault  if  you  do  not  convey 
thereby  the  most  attractive  features  of  the 
picture.  The  layout  is  at  fault  if  the  ad  does 
not  help  the  reader  get  your  message  in  the 
shortest  possible  time. 

Emphasize  your  punch  lines,  leave  ample 
space  between  paragraphs  to  make  'em  stand 
out,  with  an  occasional  one  in  boldface  to  give 
pace  to  your  story's  appearance. 

There  are  no  easy  rules  for  making  an  ad — 
but  there  are  simple  tests  as  to  the  result  of 
those  you  do  make  up,  and  it's  this :  Is  the 
message  in  such  form  that  it  gets  across  at 
first  glance? 

If  your  prospects  don't  get  your  story  in  one 
eyeful,  then  they  won't  get  it  at  all. 


SWEEPING  MOTION 
At  left  is  the  line 
known  as  "sweeping 
motion,"  a  simple  yet 
very  effective  curve. 
This  design  is  the  ba- 
sis for  the  ad  below 
for  "Andy  Hardy's  Pri- 
vate Secretary." 

DRAMATIC 
CONFLICT 
On  the  right  is  a  com- 
bination design,  em- 
ploying the  conven- 
tional "lightning"  line; 
the  plan  for  the  lay- 
out below  featuring 
"Blonde  Inspiration." 


The  layout  at  the  left  for  "Andy  Hardy's  Private 
Secretary"  is  made  up  of  a  combination  of  three 
press  book  mats — a  bent  printer's  rule  gives 
the  panel  a  graceful  flow — and  interest  is  added 
by  setting  the  copy  at  a  slight  angle  to  follow 
the  curve.  Below:  two  press  book  mats  were 
used  in  preparing  this  layout — the  reclining 
figure,  and  a  scene  mat  for  the  "clinch." 


EVERY  MAN  NEEDS  A 
"BLONDE  INSPIRATION!" 


★'Hank^  Harold 


Page  40 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


Uses  New  Approach  to 
Promote  Merchant  Ads 

Promoting  cooperative  ads  isn't  merely  a  rou- 
tine matter  in  which  you  present  a  still  to  the 
prospect  and  say,  "Here,  maybe  you  can  use 
this."  There  should  be  a  different  approach, 
and  Manager  Lester  Pollock  of  Loew's  Roches- 
ter, Rochester,  N.  Y.,  used  it  when  he  rounded 
up  co-op  ads  in  connection  with  his  showing  of 
"Woman  of  the  Year." 

Pollock  assisted  the  cooperating  merchants 
by  presenting  layouts  as  a  means  of  convincing 
them  that  the  added  appeal  of  art  and  special 
tie-up  copy,  attractively  designed,  would  be  just 
as  beneficial  to  them  as  to  the  theatre.  As  a 
result,  the  following  ads  were  promoted :  An  ad 
with  Weiss  and  Fisher  using  a  still  of  Kath- 
arine Hepburn  at  her  dressing  table ;  a  full- 
page  ad  with  a  department  store  featuring  art 
and  copy  along  this  line,  "From  one  'Woman  of 
the  Year'  to  all  the  others" ;  a  men's  fashion  ad 


on  Spencer  Tracy ;  a  luggage  ad  featuring  art 
and  the  lead-off  copy,  "When  a  'Woman  of  the 
Year'  travels,  she.  .  .  ." 

Sports  editors  of  local  radio  stations  were 
contacted  to  include  in  their  commentaries  brief 
bits  about  Tracy  and  the  role  he  plays  in  the 
picture. 

As  for  newspaper  tieups,  Pollock  didn't  "slip 
up"  there,  either.  He  urged  local  dailies  to 
conduct  a  poll  to  pick  the  "Woman  of  the  Year 
for  Rochester,"  with  merchants  donating  prizes. 
Sketches  of  Hepburn  and  Tracy  by  Art  School 
students  were  planted  two  weeks  in  advance  of 
playdate.  Howard  Hosna  of  the  Times-Union 
wrote  a  feature  story  on  Hepburn  in  which  he 
contrasted  her  movie  role  as  "Woman  of  the 
Year"  to  that  of  women  in  other  fields. 

As  an  attention-getting  lobby  stunt,  the  Ro- 
chester theatreman  persuaded  students  of  the 
Alechanics  Institute  to  sit  at  tables  and  make 
sketches  from  "Woman  of  the  Year"  stills.  He 
also  displayed  a  40x60  panel  of  captioned  stills 
one  week  in  advance. 


Merchandising  the  Movies 

The  Advertising  Man's  Problem 


First  of  a  series  of  observations  by  a  merchan- 
dising specialist  concerning  the  problem  of 
winning  new  patrons  for  movies. 

By  William  Mack 

The  motion  picture  industry,  week  by  week, 
produces  better  advertising  than  any  other  indus- 
try in  the  country.  As  advertising  copy.  The 
motion  picture  industry  obtains  more  publicity 
(laughingly  termed  secondary  advertising)  than 
any  other  industry  in  the  world. 

As  always,  the  motion  picture  industry  is  giv- 
ing away  dollars  for  dimes — as  far  as  quality 
is  concerned— and  spends  plenty  of  dollars  to 
induce  people  to  give  up  dimes. 

Most  of  us  who  visit  the  movies  with  a  degree 
of  regularity  and  are  past  the  salad  days  of 
youth,  are  having  trouble  selecting  the  movie 
we  want  to  see;  for  not  only  is  the  advertising 
good,  but  the  pictures  themselves  are  striking 
a  new  high  in  quality,  week  by  week.  More  of 
us  are  visiting  the  movies,  some  of  us  are  paying 
a  bit  more,  as  we  should,  but  not  all  of  us  have 
the  time  to  see  all  the  good  pictures  now 
available. 

All  reports  and  surveys  indicate  the  average 
audience  is  less  than  25  years  of  age.  This 
group,  until  they  get  older,  are  a  permanent 
week-in  and  week-out  audience,  attending,  on 
the  average,  twice  a  week. 

For  the  average  young  American  couple  in, 
or  just  past  their  "teens,"  possesses  neither  the 
ability  or  the  inclination  to  spend  an  evening  in 
conversational  chatter.  And  the  boy  of  the  team 
does  not  have  the  money  to  spend  in  more  ex- 
pensive places.  With  an  evening  starting  around 
7 :30  and  ending  at  around  midnight,  there  are 
two  people  with  about  three  and  one-half  hours 
to  spend  together. 

There  is  the  main  audience  of  the  theatre 
today.  But  how  about  the  older  people,  those 
past  forty,  married,  with  their  little  home,  and 
with  children  past  18  years  of  age? 

This  is  the  group  to  which  all  motion  picture 
advertising  could  well  be  directed,  bearing  in 
mind  that  an  appeal  to  the  older  people  must 
not  alienate  the  appeal  to  the  already  existing 
audience.  This  is  not  a  question  of  quality  of 
advertising,  or  even  one  of  volume  of  space. 

How  to  do  this  double  job,  it  seems  to  this 
commentator,  is  the  main  problem  of  the  in- 
dustry. 

"Can  Radio  Reach  Non-theatregoers"  is  the 
subject  of  the  following  article  in  this  series. 


Nunan  Uses  'Faint  Passes.'  Gag 
Novelty  to  Sell  Spook  Show 

To  exploit  a  recent  midnight  show  featuring 
"Francisco  and  His  Midnight  Spook  Frolic," 
Manager  Harry  Nunan  of  the  Merced  Theatre, 
Alerced,  Calif.,  distributed  150  window  cards 
throughout  a  radius  of  220  miles,  passed  out 
1,000  envelopes  containing  matches  and  also 
distributed  1,000  "Faint  Passes." 

Copy  for  the  envelopes  :  "Inside  you  will  find 
something  useful  for  those  who  are  afraid  to 
go  home  in  the  dark  after  seeing  'Francisco  and 
His  Midnight  Spook  Frolic'." 

Copy  for  the  "Faint  Passes"  :  "If  you  faint 
when  seeing  our  Midnight  Spook  Frolic,  this 
pass  will  admit  you  to  another  performance, 
etc." 

Nunan  had  played  the  Francisco  show  the 
year  before,  but  the  second  engagement  far  out- 
grossed  the  first.  He's  looking  forward  to  the 
third. 


Kids'  Fashion  Show  and  Party 

A  fashion  show  at  a  'teen-age  shop  and  a 
party  for  residents  of  the  local  Children's 
Home  were  arranged  for  "Kathleen"  by  Frank 
W.  Miller,  Metropolitan,  Morgantown,  W.  Va. 


Wo44Un't  you  like,  ta 

*  With  Apologies  to  Red  Skelton 

^Uat  SUcuu  l/fo44.'ne>  Plcufi4iXf^  Me/zt  Week 

There's  a  selling  stunt  for  every  scene,  every  player  in 
every  picture.  A  tie-up  for  every  title.  Ideas  that  attract 
attention,  arouse  interest,  stimulate  buying-action  on  the 
part  of  the  public — in  other  words  there's  a  way  to  sell 
more  tickets  for  more  pictures  right  in  your  town. 

Wouldn't  you  like  to  know — but  quick-like,  how  to  put 
punchy  selling  into  every  campaign? 

You  can  know — and  without  loss  of  time,  or  any  great 
brain-racking.  All  you  have  to  do  is  to  consult  The  Book 
of  Showmanship  . . .  thousands  of  America's  livest  showmen 
use  it. 

THE  ENCYCLOPEDIA  OF  EXPLOITATION 

Now  Available  in  a  Sturdily  bound,  Complete,  Unabridged  Edition 

ONLY  $1.95  POSTPAID 

Use  Order  Blank  fie/ow 


Order  A  Copy  Now — Use  It  tor  Years  to  Come 

Showmen's  Trade  Review 

1501  Broadway,  New  York  City 

Enclosed  is  $1.95  for  my  copy  of  the  Popular  Priced  Edition  of  ENCYCLOPEDIA  OF  EXPLOITATION 
to  be  sent,  postpaid  return  mail,  to: 

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City   ,  State   

Remit  by  cash,  check  or  money  order.  (NO  C.O.D.'S).  In  Canada  add  25c.  Foreign  50c. 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  41 


Tips  for  Economizing  in  the  Art  Shop 


If  you  happen  to  have  an  old  metal  (gal- 
vanized iron)  sign  around  the  theatre  it  can 
be  used  over  and  over  at  small  cost  and  little 
effort.  First  coat  out  metal  with  Japan  white 
or  silver  bronze  that  has  been  mixed  with  a 
small  amount  of  varnish  for  binder.  After  this 
background  has  dried  proceed  as  though  you 
were  painting  a  show  card  in  water  color,  prefer- 
ably white.  After  the  lettering  is  finished  and 
dry,  coat  out  entire  sign  with  black  lacquer. 
Allow  to  dry  and  wash  off  surface  with  water. 
The  water  color  letters  will  immediately  dis- 
appear leaving  a  clean  cut  in  letter  on  black 
background.  After  the  sign  has  served  its 
purpose  the  background  can  be  salvaged  for 
future  use  by  washing  off  with  lacquer  thinner. 
This  procedure  effects  a  big  saving  in  time, 
labor,  and  material  as  comparable  to  oil  painted 
surfaces  or  lettering.   This  sign  is  waterproof. 

Screen  process  displays  can  be  made  simply 
and  inexpensively.  Stretch  process  silk  over  a 
frame  of  the  size  needed  for  the  job.  Next 
letter  the  desired  copy  on  the  screen  with  glue. 
After  the  glue  has  dried  coat  over  the  entire 
surface,  including  the  glue  lettering,  with  black 
lacquer  and  allow  to  dry  in  the  sun.  When  dry 
the  glue  will  break  up  leaving  the  screen  ready 
to  run.  When  job  is  finished  use  clear  lacquer 
thinners  for  washing  off  screen  which  is  then 
ready  for  use  on  future  attractions.  The  screen 
should  hold  up  for  50  or  more  jobs.  Process 
paint  is  recommended  but  regular  oil  paint  can 
be  used  if  thinned  well  with  linseed  oil.  Ordi- 
nary care  will  result  in  200  cards  from  one  pint 
of  paint. 

You  can  make  your  own  frame  to  necessary 
dimensions  but  be  sure  that  the  corners  are 
well  reinforced  to  prevent  misalignment  and 
that  provision  is  made  for  the  frame  to  be 
attached,  by  small  hinges,  to  a  flat  surface 
that  will  serve  as  a  process  table.  A  flat  dry- 
ing rack  should  be  used  so  that  finished  cards 
can  dry  without  coming  in  contact  with  each 
other. 

The  material  needed:  one  yard  of  silk  (if  silk 
is  not  available,  a  similar  quantity  of  cotton 
organdy  is  a  thoroughly  satisfactory  substitute, 
for  while  the  organdy  is  not  as  durable,  it  is 
capable  of  giving  almost  as  good  results  as 
silk);  oil  paint;  ordinary  window  cleaning 
rubber  squeege. 

Another  inexpensive  screen  process  method  is 
possible  by  painting  the  copy  with  water  color 
on  the  inside  of  the  screen  silk,  using  a  small 
amount  of  glue  with  the  color  to  insure  binder. 
Select  a  contrasting  paint  color  to  the  original 
card  color,  using  process  or  oil  paint,  thinned 
lightly  with  linseed  oil  or  varnish.  The  water 
color  lettering  will  hold  against  the  process, 
or  oil  paint  giving  you  a  cut  in  letter  job  with 
the  paint  as  background  and  the  original  card 
color  as  lettering.  This  method  will  take  care  of 
a  minimum  of  ISO  cards  (14x22)  at  a  cost  of 
approximately  $1.00  plus  cards. 

Washing  the  screen,  first  with  turpentine, 
and  then  water,  will  leave  it  ready  for  the  next 
job.  Use  flat  drying  rack  for  cards. 


We  DonV  AiiW  . 


A  certain  circuit  issues  a  house  organ  con- 
taining the  latest  trends  in  show  selling  .  .  . 
We  tried  in  vain  to  get  on  the  mailing  list. 
Finally  we  obtained  a  copy  through  an  outside 
source  .  .  .  And  found  out  why  we  couldn't 
get  on  the  mailing  list  ...  the  contents: 
ninety  per  cent  lifted  from  STR  without 
credit  .  .  .  Even  though  they  are  lifting  copy- 
righted material,  we  don't  mind  because  we 
know  it  is  helping  the  circuit  make  money 
.  .  .  and  in  the  long  run  no  one  will  be  fooled. 


STR  Prize  Offer  Gives  Star 
Appeal  to  Theatre  Contests 


Showmen's  Trade  Review  has  completed 
arrangements  with  four  of  the  modern  and 
better  hotels  in  the  Times  Square  area  of  New 
York  City  that  promises  to  solve  the  problem 
of  selecting  an  alluring  and  desirable  prize  as 
an  award  to  theatre  contest  winners. 

The  arrangement,  which  we  believe  to  be 
one  of  the  finest  ever  offered  unreservedly  to 
the  entire  subscription  list  of  a  motion  picture 
trade  journal,  is  exclusive  and  procurable  only 
through  the  offices  of  this  publication. 

Contests  of  various  kinds  have  long  been  the 
best  medium  for  securing  sustained  newspa' ' 
and  radio  co-operation.  Naturally,  the  more 
attractive  the  top  prize,  the  greater  the  public 
interest,  and,  in  turn,  the  greater  the  amount  of 
space  or  time  given  by  the  agencies  co-operating 
with  the  theatre. 

Through  Showmen's  Trade  Review,  a 
two  to  four  days  or  longer  stay  in  New  York 
is  possible  at  prices  so  exceptionally  low  as  to 
come  well  within  the  limits  of  the  most  re- 
stricted budget. 

The  lure  of  a  vacation  in  New  York  with 
hotel,  meals,  entertainment  at  theatres  and  night 
clubs,  sightseeing  trips,  etc.,  is  the  very  ulti- 
mate desire  of  the  myriad  theatre-goers  whom 
finance  or  circumstance  have  prevented  from 
visiting  the  American  metropolis.  No  doubt 
such  a  prize  has  often  been  considered — and  re- 
luctantly abandoned — by  managers  as  being  too 
expensive.  The  arrangement  of  Showmen's 
Trade  Review  surmounts  this  barrier ;  places 
this  prize  within  the  reach  of  any  manager 
capable  of  promoting  the  necessary  transpor- 
tation. 

The  job  of  securing  free  transportation  is  no 
stumper  for  the  live-wire  manager.  The  bus 
transportation  companies  can  and  will  grant 
free  transportation  in  return  for  screen  and 
lobby  mention  in  connection  with  contests.  It 
may  be  necessary  for  your  local  agent  to  take 
the  matter  ud  with  his  district  or  division 
manager  but  these  companies  have  always  shown 
a  willingness  to  take  advantage  of  all  possi- 
bilities for  tie-ups  with  theatres. 

Another  avenue  of  promoting  transportation 
is  through  co-operative  effort  with  merchants. 


It  is  not  necessary  for  you  to  acquaint  them 
with  the  low  rates  we  are  able  to  secure  for 
you  and  concerns  co-operating  will  feel  that 
they  are  providing  the  short  end  of  the  expense 
if  you  agree  to  take  care  of  the  entire  New 
York  expense  as  the  theatre  share. 

There  is,  of  course,  the  possibility  of  the 
winner  owning  an  automobile  and  your  arrang- 
ing for  gas  and  oil  through  some  filling  station 
with  connections  along  the  route.  And  there 
are  instances  where  the  proximity  of  your  town 
to  New  York  makes  the  problem  of  transpor- 
tation so  inexpensive  that  it  can  be  absorbed 
by  the  theatre.  In  most  instances  the  expense 
of  the  New  York  stay  has  been  the  obstacle 
and  transportation  easy  to  promote. 

Free  Trailer  Fe^crnished 

In  addition  to  the  extremely  low  rates  we 
have  arranged  that  the  hotels  will  supply,  with- 
out cost  to  the  theatre,  a  100  foot  trailer  out- 
lining the  accommodations  and  entertainment 
features  of  the  trip.  This  is  to  be  run  in  con- 
nection with  your  contest  and  can  be  used  to 
tie  in  with  your  own  copy  or  that  of  the  trans- 
portation company  co-operating.  Its  use  is  op- 
tional and  failure  to  make  use  of  the  trailer  in 
no  way  effects  the  low  rates  quoted.  (This 
trailer  covers  the  New  York  activities  only  and 
details  of  the  contest,  transportation,  etc.,  can 
be  added  by  the  individual  theatre.) 

This  is  your  chance  to  put  on  the  biggest 
contest  ever  held  at  your  theatre  with  the  kind 
of  a  prize  that  everybody  wants  as  a  magnet 
to  attract  participants  and  stimulate  major 
interest  in  the  activity.  If  you  desire  we  are  in 
position  to  make  the  arrangements  available  to 
yourself  and  wife,  or  to  members  of  your  family, 
or  particular  friends  whom  you  may  want  to 
acquaint  with  the  treat  in  store  for  the  contest 
winners.  There  is  little  chance  of  convention 
or  crowded  conditions  interfering  at  any  time 
with  this  arrangement  as  there  are  accommo- 
dations for  5000  guests  in  the  hotels  co-operat- 
ing. However  it  is  advisable  for  you  to  contact 
this  office  in  advance  to  make  proper  reserva- 
tion and  arrangements  for  the  special  enter- 
tainment features. 


Details  of  Low -Cost  ^^See  New  York^^  Trip 


For  the  small  sum  of  $4.25  cents  per  person 
vour  prize  winner  and  escort  will  get  a 
Choice  Room  with  Private  Bath  and  Radio  for  Two  Days 
and  One  Night. 

Dinner  with  Dancing  and  Floor  Show  at  a  Famous  Night 
Club — or  Dinner  in  Hotel  Dining  Room. 
Complete  Breakfast  in  Main  Dining  Room  or  if  they  pre- 
fer, in  their  own  Room. 

Observatory  Tower  of  the  Empire  State  Building 

or  Afternoon  Performance  at  Radio  City  Music  Hall 
or  Yacht  Cruise  Around  Manhattan  Island 
or  Motor  Coach  Tour  of  Upper  or  Lower  New  York 
or  Afternoon    Performance    at    World    Famous  Roxy 
Theatre. 

At  the  low  price  of  $8.00  per  person  your 
winning  contestant  and  escort  can  secure : 
Choice  Room  with  Private  Bath  and  Radio  for  Three  Days 
and  Two  Nights. 
Dinner  in  Main  Dining  Room. 
Observation  Tower  of  the  Empire  State  Building. 
Complete   Breakfast   in   Main    Dining   Room    or,    if  they 
prefer,  in  their  own  room. 

Lecture  Tour  of  N.B.C.  Radio  Studios  including  Television 
Studios. 

Afternoon  Performance  at  Radio  City  Music  Hall 
or  Yacht  Cruise  Around  Manhattan  Island — 
or  Motor  Coach  Tour  of  Upper  or  Lower  New  York — 
or  Afternoon    Performance    at   World    Famous  Roxy 
Theatre. 

Dinner  with  Dancing  and  Floor  Show  at  a  Famous  Night 
Club— 

or  Dinner  in  Hotel  Dining  Room. 
Complete   Breakfast  in   Main   Dining  Room   or,   if  they 
prefer,  in  their  own  room. 
Visit  to  Museum  of  Science  and  Industry 

or  Drama  of  the  Heavens  at  the  Hayden  Planetarium — 


or  Steamer  Trip  to  Statue  of  Liberty — 

or  Performance  at  Radio  City  Newsreel  Theatre. 

For  the  sum  of  $10.75  per  person  we  have 
arranged  that  your  winning  contestant  and 
escort  will  receive  : 

Choice  Room  with  Private  Bath  and  Radio  for  Four  Days 

and  Three  Nights. 

Dinner  in  Main  Dining  Room. 

Visit  to  Roof  of  R.C.A.  Building  in  Rockefeller  Center  or 
Lecture  Tour  of  N.B.C.  Radio  Studios  including  Tele- 
vision Studios. 

Complete  Breakfast  in  Main  Dining  Room  or,  if  they 
prefer,  in  their  own  room. 

Visit  to  Museum  of  Science  and  Industry  in  Radio  City — 
or  Drama  of  the  Heavens  at  the  Hayden  Planetarium — 
or  Steamer  Trip  to  Statue  of  Liberty — 
or  Performance  at  Radio  City  Newsreel  Theatre. 

Dinner  with  Dancing  and  Floor  Show  at  a  Famous  Night 

Club— 

or  Dinner  in  Hotel  Dining  Room. 
Complete  Breakfast  in  Main  Dining  Room  or  if  they  pre- 
fer, in  their  own  room. 

Afternoon  Performance  at  Radio  City  Music  Hall — 
or  Yacht  Cruise  Around  Manhattan  Island — 
or  Motor  Coach  Tour  of  Upper  or  Lower  New  York — 
or  Afternoon    Performance    at   World    Famous  Roxy 
Theatre. 

Dinner  in  Main  Dining  Room. 

Complete  Breakfast  in  Main  Dining  Room  or  if  they  pre- 
fer, in  their  own  room. 

Observation  Tower  of  the  Empire  State  Building. 

All  the  rates  are  predicated  on  two  persons 
to  a  room  and  subject  to  an  extra  charge  of 
fifty  cents  per  night  if  room  is  occupied  by 
only  one  person. 


There's  ingenuity  in  the  writing,  the  direction  is  snappy,  and 
the  principals  do  their  stufF  with  gusto.  There's  laughs  and 
entertainment  in  the  proceedings.— BOXOFFICE 

Combination  of  music  and  fun  makes  this  grand  entertain- 
ment. It  will  bring  joy  to  every  member  of  the  family.  Pure, 
unadulterated  fun  heavily  trimmed  with  music — the  kind  that 
carries  popular  appeal.  —FILM  DAILY 

Judy  Canova's  inimitable  style  of  acting  dominates  the  pic- 
ture and  her  fans  will  welcome  her  in  this  production  as  they 
have  in  her  past  successes.  There  are  plenty  of  good  laughs 
in  the  picture.  With  Judy  alone,  "Sleepytime  Gal"  would  be 
boxoffice.  But  it  is  given  added  drawing  power ...  a  bang- 
up  cast.  —SHOWMEN'S  TRADE  REVIEW 

The  action  is  very  fast,  and  most  of  the  gags  provoke  laugh- 
ter . .  .  the  music  is  lively  .  . .  the  picture  has  been  produced 
lavishly.  —HARRISON'S  REPORTS 

The  versatile  and  entertaining  Judy  Canova  is  responsible  for 
considerable  of  the  zest  in  this  comedy  efFort,  which  has  sev- 
eral saleable  elements  worthy  of  special  exhibitor  attention* 

—MOTION  PICTURE  DAILY 

Judy  Canova  ofFers  a  variety  of  comedy  routines  and  a  num- 
ber of  musical  numbers,  the  last  one  something  of  a  sizzler. 

—MOTION  PICTURE  HERALD 

UOY  CMOVi 


TOM  BROWN  *  BILLY  GILBERT  *  RUTH  TERRY 

THURSTON  HALL  •  ELISHA  COOK,  JR.  •  JERRY  LESTER  •  MILDRED  COLES 
HAROLD  HUBER  and  SKINNAY  ENNIS  AND  HIS  BAND 

ALBERT  S.  ROGELL— Director 

Screen  Play  by  Art  Arthur,  Albert  Duffy  and  Max  Lief 
Based  on  a  Story  by  Mauri  Grashin  and  Robert  T.  Shannon 


Page  44 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


Time  and  again  in  the  past  you've 
had  "something  different"  to  offer 
your  patrons,  but  not  always  did 
the  subject's  novelty  'catch  on." 
Perhaps  the  patrons  weren't  in  the 
mood  for  "something  different,"  or 
perhaps,  even  if  they  were,  the  pic- 
ture itself  didn't  maintain  good 
entertainment  standards  along  with 
its  special  designation.  Once  again 
the  public  is  in  the  mood  for 
"something  different,"  and  a  logi- 
cal  film  to  fill  its  desire  is  Alex-  1 1' 
ander  Korda's  United  Artists  re-  '//'' 
lease,  "Rudyard  Kipling's  Jungle 
Book."  Having  personally  viewed 
the  film,  it  is  our  candid  opinion 
that  not  only  is  it  different  but 
that  it  also  stacks  up  as  exciting,  engrossing 
entertainment.  Fantastic  ?  Yes.  But  so  well 
done  it  seems  almost  believable. 

Now  it  isn't  our  purpose  here  to  discuss  the 
picture's  audience  value.  We  have  injected  brief 
mention  of  the  matter  because  we  believe  the 
average  showman — when  he  goes  to  sell  a  pic- 
ture— wants  to  be  sure  that  it  measures  up  to 
all  the  advertising,  publicity  and  ballyhoo  he 
lavishes  on  it.  Not  in  any  case,  if  he  can  help 
it,  does  he  want  to  boost  a  film  to  the  skies, 
only  to  have  it  displease  his  audience.  Goodwill 
is  too  important  to  permit  anything  like  that 
to  happen. 

You  have  no  "star  names"  in  "Rudyard  Kip- 
ling's Jungle  Book,"  unless  Sabu  has  built  a 
box-office  following  in  your  community  by  vir- 
tue of  his  past  films.  But  you  do  have  a  pic- 
ture that's  different,  one  that's  vast  and  color- 
ful, one  with  thrills  and  spectacle.  And  that's 
how  you'll  have  to  sell  it.  You'll  have  to,  as 
the  saying  goes,  "bill  it  like  a  circus,"  with  no 
reasonably  good  exploitation  stunt  barred.  Let 
there  be  nothing  highbrow  or  dignified  about 
your  campaign,  unless,  of  course,  you  want  to 
use  a  few  stunts  along  those  lines  to  appeal 
to  class  patronage.  On  the  whole,  however, 
old-fashioned   showmanship   should  prevail. 

Book  Tieup  a  'Natural.'  You  probably 
thought  of  this  right  off  the  bat.  The  Sun 
Dial  Press  is  issuing  a  popular-priced  edition 
of  the  Kipling  work.  Thus  it  will  be  possible 
for  you  to  tie  up  with  book  stores  and  circu- 
lating libraries,  to  indulge  in  such  promotion 
as  lecture  groups^  library  commemorations, 
special  Kipling  shelves,  school  classes,  British 
groups,  the  Books-for-Soldiers  drive — well,  the 
possibilities  on  this  one  angle  alone  are  almost 
limitless.  And  don't  forget  the  giant  book  street 
ballyhoo  and  lobby  display,  the  latter  of  which 
consists  of  a  large  replica  of  the  book  with 
pages  containing  stills  from  the  picture. 

Play  Up  the  Technicolor.  If  one  who  has 
seen  "Rudyard  Kipling's  Jungle  Book"  could 
imagine  it  without  Technicolor,  he'd  imme- 
diately realize  the  important  part  this  medium 
plays  in  making  the  film  the  spectacle  it  is. 
Therefore,  play  up  the  Technicolor.  One  ex- 
hibitor who  plans  to  follow  this  procedure  is 


Attention-Getting  Elements 

This  reproduction  of  one  of  the  outstanding  ads 
on  "Rudyard  Kipling's  Jungle  Book"  gives  just  an 
I  ^  idea  of  the  powerful  attention-getting  elements 
I'  in  the  4-colunin  layout  itself.  Imagine  its  effect! 


Here's  o  Picture  Deserving 
Old-Fashior^ed  Showmanship/ 
Here  Are  Your  Sales  Angles 


Screenplay,  dialogue  by  Laurence  Stallings.  Director, 
Zoltan  Korda.    Producer,  Alexander  Korda. 


Manager  Lester  Pollock  of  Loew's,  Rochester, 
N.  Y.  Each  of  the  following  stunts,  which  by 
the  way  could  be  listed  under  separate  classifi- 
cations, get  across  the  picture's  color : 

•  All  trucks  of  a  local  news  agency  will  be 
bannered  with  colored  pictorial  posters. 

•  On  all  school  bulletin  boards  a  week  in 
advance  will  be  placed  Technicolor  cards  with 
this  headline :  "See  the  Mysteries  and  the  Won- 
ders of  the  Jungle's  Savage  Heart  in  'Rudyard 
Kipling's  Jungle  Book,'  etc." 

•  Word  reaching  Pollock  that  Life  was  to 
carry  a  layout  in  its  March  IS  issue  caused 
him  to  arrange  with  the  local  distributor  for 
a  broadside.  (He  could  also  have  playdate 
pluggers  inserted  in  the  current  copies.) 

•  Arrangements  have  been  made  to  have 
local  Liberty  carriers  distribute  5,000  comic  book 
heralds  house  to  house.  (By  the  way,  we  have 
a  sample  of  this  herald,  and  it's  just  the  right 
type  of  promotion  piece  for  the  picture.  Atten- 
tion of  adults  and  children  alike  will  be  gained. 
There  is  ample  space  on  the  back  for  your  play- 
date  copy  and  also  for  a  merchant  ad,  which 
would  pay  the  cost.) 

•  In  all  railroad  stations,  restaurants,  hotels, 
etc..  Pollock  will  place  30x40  colored  cards. 

•  There  will  be  a  color  contest  with  the 
Rochester  Sun  on  which  he  expects  more  space 
than  usual  because  of  the  "unusual  interest  and 
excellent  material." 

•  Illustrated  color  cards  will  be  placed  in 
a  number  of  downtown  store  windows. 

Four-Day  Running  Contest.  Depending  on 
the  public's  ability  to  recognize  Sabu's  pre- 
vious roles,  a  four-day  running  contest  fea- 
turing scenes  from  "Elephant  Boy,"  "The  Thief 
of  Bagdad,"  "Drums"  and  "Rudyard  Kipling's 
Jungle  Book"  might  be  promoted  from  your 
local  newspaper.  The  four  scenes  necessary  are 
available  on  Mat  28-B  at  your  nearest  United 
Artists  exchange. 

Tieups_  with  Schools.  Naturally  school 
children  and  adolescents  will  be  tremendously 
interested  in  your  showing,  so  go  after  them. 
Get  grade  school  students  and  members  of 
high  school  art  classes  to  compete  in  a  poster 
contest  embracing  jungle  adventure  scenes  and 
aijimals.  Get  teachers  of  English  classes  to  lec- 
ture on  Kipling's  works,  with  emphasis  placed 
on  "Jungle  Book."  A  student  essay  contest 
could  be  conducted  on  this  subject:  "Why 
Mowgli  is  one  of  the  most  popular  characters 
in  all  fiction."  Every  effort  should  be  made 
to  persuade  school  authorities  to  dismiss  stu- . 
dents  at  an  early  hour  on  one  of  the  afternoons  , 
of  your  showing  to  see  the  picture.  Students 
coming  from  rural  communities  could  ride  in 
appropriately-bannered  buses. 

Modeling  Animals  from  Soap.  Modeling 
from  soap  has  become  a  favorite  pastime  with 


many  people.  Why  not  make  "the 
hobby  a  selling  plug  for  your  pic- 
ture? Plan  a  contest  in  which 
prizes  are  offered  for  the  best  soap 
models  of  jungle  animals.  Display 
the  winning  entries  in  your  lobby 
or  better  still,  in  a  prominent  mer- 
chant's window  along  with  other 
selling  material. 

Street  Ballyhoo.  Banner  a  street 
car  or  a  large  truck  with  24-sheets 
or  six-sheets,  respectively.  If  pos- 
sible to  arrange,  a  float  resembling 
a  jungle  setting  would  attract 
plenty  of  attention.  Dropping  back 
to  Rochester  again — Pollock  plans 
to  have  acrobats  dressed  as  Hindus 
carry  a  rolled-up  rug  around  the 
streets.  At  busy  corners  they'll  unroll  the  rug, 
do  a  few  gymnastic  tricks,  then  move  on.  Copy 
about  "Rudyard  Kipling's  Jungle  Book"  will 
be  painted  on  the  rug. 

Radio  Promotion.  There's  a  IS-minute 
recorded  radio  show  available  at  a  low  price 
which  you  should  be  able  to  plant  over  your 
local  radio  station.  It  can  be  obtained  from  the 
United  Artists  Exploitation  Dept.,  729  Sev- 
enth Ave.,  N.  Y.  C.  (If  you  have  no  local 
outlet,  wouldn't  the  record  be  effective  over 
your  theatre  p. a.  system?)  A  local  authority 
on  animals  or  natural  history  might  be  per- 
suaded to  do  a  radio  feature.  A  hobby  pro- 
gram might  be  arranged  featuring  a  person 
who  has  had  unusual  success  in  training  dogs, 
cats,  ponies,  and  other  animals. 

Fashion  Tieups  and  Merchant  Coopera- 
ation.  Window  displays  on  jewelry,  scarfs, 
handbags  and  handkerchiefs  should  be  promoted. 
For  details  on  this  important  tieup,  write  Mr. 
Bud  Fox,  Bud  Fox  Associates,  250  Park  Ave., 
N.  Y.  C.  In  the  press  book  you'll  find  a  sug- 
gested layout  for  a  cooperative  page.  Promote 
window  displays  built  around  toy  animals 
against  jungle  backgrounds. 

Novelties  Always  Prove  Effective.  Hand 
out  novelties  around  town  and  you're  sure  to 
start  'em  talking.  Available :  animal  fold  sheets, 
lucky  Sabu  charms,  bookmarks,  turbans  to  give 
kiddies  and  to  be  worn  by  your  ushers.  Look 
for  illustrations  in  the  press  book. 

Your  Front  and  Lobby.  Planning  and 
utilizing  a  colorful  and  flashy  front  on  a  picture 
like  this  should  be  a  showman's  holiday.  A 
realistic  "jungle"  front,  with  the  24-sheet  atop 
the  marquee  and  a  stockade  effect  around  the 
box-office  and  entrances,  as  well  as  papier 
mache  or  bamboo  posts  covered  with  straw, 
together  with  real  or  imitation  grass,  vines, 
etc.,  would  stop  every  pedestrian.  ■ 

A  Concluding  Word.  Because  "Rudyard 
Kipling's  Jungle  Book"  is  replete  with  exploi- 
tation angles,  neither  this  page  or  another  could 
carry  all  of  them.  But  those  suggested  should 
bring  still  others  to  mind.  Remember — bill  it 
like  a  circus  ! 

Use  This  Ready-Made  Campaign 


Also,  for  your  convenience,  below 

are  some  recent  releases  and  their 

Showmanalysis  publication  dates 

A  Bedtime  Story  Jan.  3 

Glamour    Boy  Dec.  6 

Joan  of  Paris  Feb.  7 

Johnny  Eager  Jan.  31 

Kathleen   Dec.  20 

Lady  For  a  Night  Jan.  17 

Lady  Is  Willing  Feb.  14 

Men  In  Her  Life  Nov.  29 

Mister  V   Mar.  14 

Moon  Over  Her  Shoulder  Oct.  18 

Nazi  Agent   Mar.  28 

One  Foot  in  Heaven  Nov.  1 

Sleepytime  Gal   Mar.  7 

Sundown   Oct.  25 

Suspicion   Nov.  22 

Two-Faced  Woman  Nov.  8 

Young  America  Jan.  10 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  45 


the  SHOW  BUILDER 


A  Mqnfhiy  Feai^^^^^  for  Booking  And  Explqiting 


SHORTS  SHOPPING 

Spring  Is  No  Time  to  Relax 
Vigilance  in  Booking  Proper 
Shorts  for  Balanced  Programs 


With  spring  already  here  and  summer  in  the 
offing,  the  tendency  of  many  exhibitors  will  be 
to  relax  their  vigilance  in  choosing  short  sub- 
jects on  the  theory  that  "well,  my  business 
always  falls  off  during  the  summer,  so  why 
should  I  bother  myself  about  choosing  this  or 
that  particular  short  for  my  programs?"  Of 
course,  that's  the  wrong  attitude  to  take,  and 
it's  probably  one  explanation  why  these  theatre- 
men  suffer  a  decline  in  business  when  old  Sol 
is  beaming  his  brightest. 

Unlike  past  summers,  however,  the  forth- 
coming season  will  see  fewer  people  leaving 
town  for  vacations,  tours,  etc.,  because  of 
the  war  effort  and  the  shortages  of  certain 
materials  occasioned  by  it.  More  people  than 
in  summers  past,  we  believe,  will  seek  recrea- 
tion at  your  theatre,  and  the  quality  of  the 
entertainment  you  present  will  determine 
whether  they  will  continue  to  patronize  you 
or  direct  their  steps  to  the  house  owned  by 
your  competitor. 

That's  wh}'  we  believe  it's  just  as  impor- 
tant during  the  warm  months  to  build  your 
programs  with  care  as  it  is  during  the  fall 
and  winter.  Not  only  should  you  continue  to 
strive  for  proper  balance,  but  a  sharp  eye  should 
be  cocked  for  those  shorts,  whether  they  be 
sport  or  travel,  having  winter  backgrounds. 
They'll  help  keep  your  patrons  cool.  Cartoons 
and  comedies  will  continue  to  serve  a  necessary 
purpose  because  laughter  makes  one  forget  the 
heat  and — this  summer  especially — the  war,  tem- 
porarily. 

The  fact  that  Pete  Smith's  MGM  short 
subject  "Of  Pups  and  Puzzles"  won  an  Acad- 
emy Award  evidently  hasn't  stirred  the 
showmanly  instincts  of  one  exhibitor  whose 
program  arrived  this  week.  Hidden  at  the 
bottom  of  his  announcement  is  this  line: 
"and  'Of  Pups  and  Puzzles'."  Another  ex- 
hibitor, advertising  a  feature,  has  ample 
space  at  the  bottom  of  his  handbill  to  at  least 
list  the  subjects  to  be  shown  on  the  sur- 
rounding program,  but  the  space  just  re- 
mains blank.  No  second  feature  is  billed,  so 
surely  there  are  shorts  on  the  bill.  Still  an- 
other continues  to  use  that  old  standby: 
"Also  Selected  Shorts."  Wonder  what  Besa 
Short  would  have  to  say  about  this!  We 
could  say  something,  but  (with  apologies  to 
the  inimitable  Red  Skelton)  "it  would  only 
lead  to  bloodshed!" 

Having  just  looked  over  a  list  of  some  of  the 
shorts  to  be  released  during  April,  we'd  say 
that  the  producers  are  maintaining  that  same 
high  quality  which  has  characterized  their 
output  during  the  last  few  months.  From  a 
topical  point  of  view,  and  taking  into  considera- 
tion the  new  March  of  Time  and  other  topical 
subjects,  it's  our  guess  that  Universal's  "Men- 
ace of  the  Rising  Sun"  will  be  the  outstanding 
subject  of  the  month.  Not  only  is  it  well- 
timed,  but  it  should  also  enlighten  many  peo- 
ple concerning  the  long  and  careful  prepara- 
tions made  by  Japan  and  put  into  effect  with 
{Continued  on  Page  48) 


Shorts  Put  Profit  in  Novelty  Shows 

Exhibitors  Complaining  of  "Over  Buys"  on  Featurettes  Can  Turn 
Problem  into  Box-Office  Benefits  by  Applying  Smart  Showmanship 


With  many  exhibitors  complaining  of  an 
over-buy  on  short  product,  and  the  consequent 
accumulation  of  unplayed  subjects,  the  experi- 
ences of  showmen  who  have  directed  special  ef- 
fort to  solve  the  problem,  may  be  beneficial  to 
others  similarly  faced. 

From  Tennessee  comes  an  account  of  a  special 
'"All-Laugh"  program  in  which  the  exhibitor 
enjoyed  unusual  business  when  he  coupled  a  65- 
minute  feature  comedy  with  3  tw'o-reel  comedy 
subjects  that  had  been  shelved,  and  added  a 
cartoon  and  Pete  Smith  novelty.  He  built  up 
the  selling  angles  much  after  the  order  of  the 
old  time  "Tak-A-Chance"  programs  with  lobby 
posters  listing  only  the  feature  attraction  and 
devoting  the  balance  of  the  space  to  a  guaran- 
tee of  75  minutes  of  hilarity.  It  was  originally 
intended  to  run  the  program  only  one  day  but 
it  went  over  so  well  that  a  two  day  holdover 
resulted. 

A  small  town  operator  in  Idaho  managed  to 
build  up  his  two  "dead"  week  days  by  setting 
up  an  entire  program  of  single  and  double  reel 
subjects  that  had  accumulated  over  a  long 
period.  He  worked  up  a  "Laugh  and  Weep" 
idea  using  comedy  subjects  to  contrast  with 
terroristic  war  and  tense  dramatic  topics.  In 
order  to  carry  over  this  notion  you  may  find  it 
necessary  to  re-book  material  that  you  have  run 
before  in  order  to  get  proper  balance  in  the 
entertainment  but  the  novelty  of  the  presenta- 
tion is  certain  to  attract  attention  and  offers 
great  opportunities  for  specialized  advertising 
to  groups  who  may  have  particular  interest  in 
one  or  more  of  the  units  comprising  the  show. 

Still  another  instance  of  getting  profit  out  of 
paid  for  but  unused  footage  comes  from  a  me- 
dium sized  Illinois  city  where  reels  of  "Strange 
As  It  Seems."  "L'nusual  Occupations,"  "Believe 


INDEX  TO  SHORTS  SERVICE 

Back  Stage  in  the  Short  Shops   46 

Bugs  Bunny  Kartoon  Karnivals  Score  50 

Exploit  Timely  Don't  Talk'   47 

Father's  Day-Quiz  Kids  Tieup   49 

Hollywood  Production  Activity   50 

Make  Sport  Reels  Profitable   47 

Newsreel  Synopses    51 

New  York  Cards  Shorts  Selling  Aid  53 

Plan  Shows  Featuring  Shorts  Stars.  .  48 
Selling  Angles  on  Two  Current 

Shorts    46 

Serial  Campaign  Attracts  Adults.  .  .  48 

Short  Subjects  by  Series   53 

Sherts  Shopping    45 

Short  Subject  Reviews   51 

Showmanship  Slants  on  Shorts   52 

Texans  Know  How  to  Sell  'Em   49 


It  Or  Xot,"  and  other  similar  reels  devoted  to 
hobby,  invention,  and  science  were  arranged  to 
form  a  complete  show.  The  co-operation  of 
school  principals  was  solicited  and  the  attrac- 
tions set  up  to  take  the  place  of  the  regular 
program  on  the  late  afternoon  show  for  three 
days.  Teachers  of  high  and  grade  schools  co- 
operated fully  with  the  result  that  attendance 
was  above  regular  show  quotas  and  more  regu- 
lar patrons  than  school  children  attended.  The 
idea  met  with  such  popular  approval  that  it  is 
to  hold  a  periodic  place  on  the  special  event 
calendar  of  the  theatre  and  will  be  offered  as 
frequently  as  sufficient  reels  of  the  required 
t3pe  can  be  gotten  together. 

Other  managers  are  using  the  special  Satur- 
day morning  all  short  comedy  show  for  kiddies 
and  presenting  some  subjects  that  have  been 
played  before  to  liven  interest  in  the  event.  Ex- 
changes are  willing  to  co-operate  on  shows  of 
this  kind  and  have  given  the  used  films  without 
cost  in  order  to  clear  up  the  unplayed  units. 

Might  Substitute  Shorts  Series 

There  are  many  situations  where  the  working 
hours  of  customers  have  increased  to  the  point 
where  the  curtailment  of  the  time  of  programs 
has  been  necessary.  These,  and  possibly  others 
not  yet  faced  with  this  condition,  might  be  able 
to  set  apart  the  middle  of  the  week  and  substi- 
tute a  series  of  short  releases  for  the  usual 
second  feature. 

In  many  situations  it  may  be  possible  to 
go  still  further  and  arrange  an  "All-Hobby" 
Show  with  only  such  reels  as  fit  this  classifi- 
cation used  in  a  special  midnight  or  off  daj'  per- 
formance. 

The  fact  that  a  lot  of  profit  exists  in  redating 
particularly  well  received  subjects  was  proven 
years  ago  when  7  to  10  Mickey  Mouse  reels 
were  used  to  bring  in  plenty-  of  extra  cash.  It 
might  be  tried  again  with  a  mixture  of  car- 
toons and  a  couple  of  single  or  double  reels  that 
have  been  paid  for  and  remain  unplayed. 

This  is  the  time  when  the  showman  must  re- 
sort to  every  old  and  new  trick  in  order  to  keep 
them  coming  to  the  box-office,  and  the  indica- 
tions are  that  still  more  effort  will  have  to  be 
put  forth  as  the  war  makes  its  demands  for 
more  time  and  attention  from  everybody.  Better 
start  planning  now  and  have  plenty  of  pending 
activities  on  hand. 


The  Raven,'  Two-Reel  Cartoon, 
To  Be  Released  on  April  3 

"The  Raven."  in  Technicolor,  a  two-reel  Par- 
amount Special,  will  be  released  nationally  on 
April  3.  A  product  of  the  Fleischer  Studios, 
the  cartoon  is  adapted  from  the  poem  of  Edgar 
Allen  Poe. 

Three  new  cartoon  characters,  the  "Raven," 
the  "Fox"  and  "Scott>',"  are  introduced  in  the 
two-reel  comedy  which  is  animated  to  a  unique 
musical  score. 

Last  year's  special  was  "Raggedy  Ann." 


Page  46 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


Bach  Stage  in  Short  Shops — Joe  Gershenson 


Joe  Gershenson 
One  of  two  natives 
of   Kishinev,  Russia. 
The  other:  Marshal 
Semyon  Timoshenko. 


IF  you  had  walked  up  to  Joseph  Gershenson  o  few  years  ago  and  asked  where  he  was  born, 
he  could  have  replied  in  either  of  two  ways:  "What  business  is  it  of  yours?"  (if  he  thought  you 
were  prying  for  information  that  didn't  concern  you),  or  "In  a  little  town  in  the  middle  of  Russia" 
(if  he  didn't  mind  telling  you). 

You  could  put  the  same  question  to  Joe  todoy.  but  the  answer  would  be  different.  He  would  be 
very  particular  to  tell  you  that  it  was  Kishinev,  pointing  out  that  also  bom 
there   was   Marshal   Semyon   Timoshenko,   the   daring   general   whose  Red 
armies  sent  the  Nazis  on  the  road  to  retreat  last  winter. 

Universal's  producer  of  Personality  and  Name  Band  Musicals  has  been  so 
progressively  successful  since  he  gave  up  his  baton  as  an  orchestra  leader 
that  his  duties  were  recently  expanded  to  include  supervision  of  all  that 
studio's  western  features,  featuretfes  and  a  series  of  important  features.  Since 
mention  of  feature  production  activity  is  forbidden  in  these  biographical 
sketches,  however,  we'll  have  to  be  content  with  Gershenson's  association 
with  featurettes.  And  that  job  in  itself  leaves  little  time  for  him  to  act  as  a 
one-man  Chamber  of  Commerce  for  the  community  of  Kishinev. 

In  case  another  enterprising  producer  should  some  day  bring  Gershenson's 
life  story  to  the  screen,  an  apt,  if  lengthy,  title  would  be  "From  Kishinev  to 
Musical  Director  to  Film  Executive."  For  those  are  the  three  important  mile- 
stones in  his  life. 

Brought  to  the  United  States  at  the  age  of  three.,  he  grew  up  in  New  York. 
Following  his  graduation  from  Morris  High  School  in  the  Bronx,  he  decided  to 
become  an  accountant-lawyer,  and  studied  at  Pace  Institute.  But  he  had  also 
another  ambition:  he  wanted  to  become  a  professional  violinist.  From  figuring  to  fiddling!  His  father 
— Louis  Gershenson,  U.  S.  Army  bandleader  since  1909,  and  still  active  at  65  as  bandmaster  of  the 
187th  Field  Artillery,  Camp  Fort  Ethan  Allan,  Vt. — said  "no"  to  the  musical  aspiration. 

One  night,  however,  a  friend,  leader  of  the  orchestra  at  Shanley's  cabaret,  was  taken  ill  and 
Gershenson  substituted.  Then  and  there  he  knew  he'd  never  be  any  good  at  adding  columns  of 
figiires  or  arguing  an  important  legal  case.  Then  and  there  began  his  meteoric  rise — right  to  the  top 
of  the  melody  scale.  By  1929  he  was  serving  as  assistant  general  musical  director  for  the  theatre 
orchestras  of  the  RKO  circuit,  a  post  he  held  until  1933. 

His  next  association  was  with  the  old  Mentone  Company,  where  Gershenson  served  as  an  asso- 
ciate producer  for  a  series  of  musical  shorts.  Later  he  was  signed  in  a  similar  capacity  by  Uni- 
versal under  the  professional  pseudonym  of  Joseph  G.  Sanford,  a  name  which  still  appears  in  the 
credits  of  certain  Universal  releases.  Despite  the  importance  of  his  present  supervisory  production 
post  in  connection  with  the  Personality  and  Name  Bond  Musicals,  he  prefers  to  remain  in  the  back- 
ground, with  credit  going  to  his  capable  assistant.  Will  Cowan. 

His  current  musicals  are  winning  the  plaudits  of  exhibitors  throughout  the  country.  He  keeps 
up  on  the  Hit  Parade  tunes  and  gets  them  into  his  subjects  while  they're  still  at  the  height  of  their 
popularity.  Only  the  nation's  fop  bands  are  featured — recent  examples:  Henry  Busse,  Ted  Fio  Rito,  Ted 
Weems,  Ted  Lewis,  Jack  Teagarden,  Ozzie  Nelson,  Carlos  Molina,  Freddie  Slack  and  his  Eight  Beats — 
and  the  personalities  are  drawn  from  the  stage,  screen  and  radio. 

Gershenson  is  married  to  the  former  Helen  Tucker  of  the  New  York  legitimate  stage.  The  couple 
have  two  children:  Lilian,  nine,  and  David,  six. 

And  lest  you've  gained  the  impression  that  our  subject  passed  his  fiftieth  birthday  long  ago, 
we'd  like  to  remind  you  that  he's  still  a  young  man,  inasmuch  as  the  date  of  his  birth  was  January 
12,  1904.   And  Gershenson  would  like  to  remind  you  just  once  more  that  he  was  born  in  Kishinev. 


Victory  Film  Program 
Presented  on  Broadway 

A  special  showing  of  8  shorts  released 
through  the  War  Activities  Committee  of  the 
Motion  Picture  Industry  was  held  early  this 
week  at  the  Astor  Theatre,  New  York.  "The 
New  Spirit,"  "Bomber,"  "Fighting  the  Fire 
Bomb,"  and  "Women  in  Defense"  have  already 
been  reviewed  in  these  columns.  Leon  Schless- 
inger's  3  minute  "Any  Bonds  Today,"  puts 
Bugs  Bunny  in  the  role  of  a  bond  salesman. 
Animation  and  color  are  fine  and  the  action  is 
perfectly  synchronized  to  the  tune  of  the  popu- 
lar melody  that  serves  as  a  title. 

"Safeguarding  Military  Information"  is  an  im- 
pressive 9  minute  subject  that  pictures  con- 


vincingly how  alert  the  enemy  is  and  how  the 
slightest  bits  of  carelessly  dropped  information 
result  in  disaster.  The  part  that  the  Great  Lakes 
freight  vessels  are  playing  in  the  production 
effort  is  dramatically  told  by  Fredric  March 
in  "Lake  Carrier."  Running  time  is  9  minutes. 

Spencer  Tracy  provides  dramatic  comment 
that  stirs  the  depths  of  patriotism  in  accompani- 
ment to  the  10  minute  subject  "Ring  of  Steel," 
dealing  with  the  men  of  America,  from  Wash- 
ington to  date,  who  have  formed  the  circle  of 
bayonetted  guns  that  have  protected  the  nation. 


2  Current  Paramount 
Reels  Furnish  Material 
For  Productive  Selling 

Two  current  Paramount  short  subjects — 
"Better  Bowling,"  a  Grantland  Rice  Sportlight, 
and  "Popular  Science  No.  4,"  one  of  the  series 
produced  by  Jerry  Fairbanks  and  Robert  Carl- 
isle— can  bring  extra  box-office  returns  to  ex- 
hibitors who  take  advantage  of  the  tieups  they 
provide. 

In  connection  with  the  bowling  short,  the 
Brunswick-Balke-Collender  Company,  manufac- 
turers of  sports  equipment,  has  provided  free 
posters  to  advertise  the  subject  in  bowling 
alleys  in  cities  of  every  size. 

The  poster  is  12"  x  18",  printed  in  two  colors 
on  contrasting  stock,  and  shows  Ned  Day,  Andy 
Varipapa  and  Colonel  Lemuel  Q.  Stoopnagle 
in  scenes  from  "Better  Bowling."  There's  am- 
ple space  for  theatre  and  playdate  copy,  and  all 
exhibitors  have  to  do  is  to  advise  their  local 
bowling  alleys  that  they're  to  play  "Better 
Bowling"  and  arrange  for  the  poster  to  be 
prominently  displayed. 

Other  selling  suggestions :  sponsor  a  bowling 
contest  at  different  alleys  for  two-man  or  five- 
man  teams  with  passes  for  your  theatre  as 
prizes ;  notify  business  organizations  with  bowl- 
ing teams  of  the  short ;  appeal  to  the  women,  for 
bowling  as  a  feminine  sport  is  popular. 

One  of  the  scenes  in  the  Popular  Science 
reel,  photographed  at  Newark,  Wayne  County, 
New  York,  shows  how  experimentation  and 
experience  combine  to  produce  new  roses  each 
year.  Exhibitors  should  capitalize  on  this  se- 
quence by  getting  their  local  Garden  Clubs  to 
sponsor  initial  showings  and  a  big  opening 
night.  The  clubs  could  also  send  letters  or  post 
cards  recommending  the  show  to  names  on 
their  mailing  list,  could  plant  stories  in  news- 
papers and  furnish  exhibitors  with  flowers  for 
lobby  decoration. 

Florists  should  be  advised  of  the  rose  se- 
quence and  arrangements  made  for  them  to 
display  playdate  cards  in  windows.  In  return 
for  lobby  mention,  roses  might  be  promoted  for 
distribution  to  the  ladies. 

Newspaper  Garden  Editors  should  be  con- 
tacted for  story  and  picture  breaks,  while  tele- 
graph companies,  with  their  Florist  Delivery 
services,  should  be  willing  to  place  displays  in 
their  windows  and  distribute  heralds  with  all 
outgoing  messages. 

The  Jackson  and  Perkins  nurseries,  where  the 
sequence  was  filmed,  are  attaching  special  tie-in 
stickers  to  hundreds  of  thousands  of  pieces  of 
outgoing  mail  to  garden  clubs,  florists  and  indi- 
viduals in  every  section  of  the  country. 


Takes  Advantage  of  Break 

When  the  newsreel  showing  the  pictures  of 
the  American  forces  in  Ireland  played  at  the 
Maryland  Theatre,  Hagerstown,  Manager 
George  Payette  took  advantage  of  the  occasion 
by  getting  newspaper  breaks,  inasmuch  as  one 
of  the  men  shown  in  the  sequence  was  General 
Russell  P.  Hartle  of  Chewsville,  Md. 


Bear  in  mind  what  Bob  O'Donnell  of  the 
Interstate  Circuit,  Dallas,  said  about  short  sub- 
jects: "If  they're  worth  producing,  they're 
worth  buying;  if  they're  worth  buying,  they're 
worth  selling!" 


Heralds  on  'Don  Winslow' 

For  his  showing  of  the  serial,  "Don  Winslow 
of  the  Navy,"  Manager  Edward  Purcell  of  the 
Strand  Theatre,  Staunton,  Va.,  distributed  her- 
alds in  which  he  sold  the  combination  (there 
was  also  a  feature)  as  a  "Bargain  Days"  pro- 
gram. 


more  fun!" 
Quoth  the 


THE  BRIGHT  SPOT  ON  YOUR  BILL! 

THE  tlAVEiM 


A  two-reel  "special"  cartoon  from  Fleischer  Studios   IH UCHNICOIOR! 


1 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  47 


ef  play  the  women    in  Spenc 
Tracy's  life  in  "Dr.  Jekyll  and  Mr 


QaWup  Poll  Has  Star 
Role  In  Empire  Short 

The  famous  Gallup  poll 
which  tells-  us  what  our  neigh- 
bor? thinli.  is  in  the  movies 
now.  It  comes  to  the  Empire 
Theater  Thursday  as  a  special 
feature  of  their  new  bill. 

This  novel  reel  takes  you  be- 
hind the  scenes  of  the  organi- 
zation that  reads  132,000,000 
minds  with  a  minimum  margin 
of  error. 

The  Gallup  method  of  weigh- 
ing public  opinion  from  the 
moment  Dr.  Gallup's  1.100 
field  men  get  out  to  interview 
Americ?  to  the  day  when  the 
tens  of  thousands  of  answers 
are  reduced  to  simple  figures 
pro  and  con  is  re\  iewed  in  the 
film. 

The  News  invites  you  to  see 
just  how  the  American  mind  is 
read  by  a  system  that  has 
proved  again  and  again  its 
accuracy. 


cha 


1  Hyde,"  which  is  the  latest  re-make  : 
I  of  this  famous  Robert  Louis  Stev- 


Gallup  Short  Gets  News  Break 

Does  your  local  newspaper  carry  the  Gallup 
surveys?  Are  you  playing  Columbia's  "The 
Gallup  Poll"?  Then  you  should  be  able  to  dupli- 
cate the  tieup  made  in  Birmingham,  Ala.,  a  few 
weeks  ago  between  the  manager  of  the  Empire 
Theatre  and  the  local  News.  For  proof  that  the 
short  received  a  good  publicity  break,  note  the 
box  above,  which  appeared  on  the  movie  page. 

Apprises  Public  of  MacArthur's 
Career  Story  in  News  Sequence 

Fully  cognizant  of  the  fact  that  General  Mac- 
Arthur's  name  is  topmost  in  news  of  the  inter- 
national situation,  Manager  Harry  Hobolth  of 
the  DeLuxe  Theatre,  Imlay  City,  Alichigan,  lost 
no  time  in  letting  his  patrons  know  that  a  pic- 
ture story  of  the  great  general's  career  was  on 
view  at  the  DeLuxe  as  part  of  the  current 
newsreel. 

Special  handbills  were  printed  and  inserted 
in  the  regular  weekly  program,  which  has 
wide  distribution  in  Imlay  City  and  surround- 
ing territory. 

Here's  the  copy  used  by  Hobolth  : 
"Extra!  Extra!  Stirring  Story  of  Mac- 
Arthur's  Great  Career  .  .  .  From  West  Point 
to  Australia.  Dramatic  Highlights  in  the 
Military  History  of  the  Gallant  Defender  of 
the  Philippines.  A  Picture  Saga  of  Amer- 
ica's First  Soldier,  Whose  Promotion  and 
Daring  Flight  to  Take  Command  of  United 
Nations  Forces  in  Australia  Have  Captured 
the  Imagination  of  the  Dramatic  World! 
See  It!  Hear  It!" 


Lohmeyer's  Cartoon  Show 

A  good  job  of  pre-selling  his  Saturday  morn- 
ing "all  cartoon  and  comedy  show"  was  accom- 
plished by  Manager  Ted  Lohmeyer  of  the  Ava- 
lon  Theatre,  Washington,  D.  C.  He  ran  a 
trailer.  He  also  played  up  the  show  in  his  ads 
three  days  in  advance.  One  week  ahead  of 
playdate  he  displayed  a  one-sheet  in  the  lobby. 
To  all  school  children  he  personally  distributed 
red,  white  and  blue-colored  heralds. 


Vital  Message  in  Don't  Talk' 
Makes  Exploitation  Imperative 


Civic,  Patriotic,  Army,  Navy, 
State  Militia  Officers  Should 
Be  Contacted  for  Cooperation 

Because  it  puts  across  a  message  vital  to  the 
war  effort — not  to  mention  the  fact  that  it's  also 
timely  and  entertaining — "Don't  Talk"  is  an 
important  two-reel  Crimes  Does  Xot  Pay  sub- 
ject exhibitors  should  exploit  to  the  limit.  Alore 
than  the  average  "B"  picture,  it  will  be  of  great 
interest  to  patrons,  and  in  showing  it,  exhibitors 
will,  in  effect,  be  performing  a  patriotic  service. 

When  your  playdate  is  set,  arrange  an  ad- 
vance screening  to  which  cit}'  officials,  officers  of 
patriotic  and  civic  organizations,  officers  of  local 
Army,  Xavy  and  State  Alilitia  posts,  and  news- 
paper editors  and  columnists  will  be  invited. 
Once  this  is  done,  you've  set  the  groundwork 
for  your  campaign. 

Attach  Signs  to  Lamp  Posts 

From  city  officials  you  should  be  able  to  get 
permission  to  post  notices  of  your  showing  in 
public  buildings,  libraries,  schools,  etc.  They 
may  even  go  so  far  as  to  permit  you  to  attach 
signs  on  the  lamp  posts  of  principal  downtown 
thoroughfares. 

You  can  depend  on  the  officers  of  the  patri- 
otic organizations  to  apprise  members  of  your 
showing. 

Arrangements  might  be  made  by  the  civic 
and  business  organizations  for  defense  plants  to 
distribute  pluggers  in  pay  envelopes,  and  to 
place  bulletin  boards  at  your  disposal.  In  the 
case  of  large  industrial  concerns,  a  plan  might 
be  worked  out  whereby  employes  could  attend 
your  theatre  in  groups  to  see  the  subject. 

Contact  your  local  utilities  and  department 
stores  and  try  to  get  them  to  include  "Don't 
Talk"  inserts  in  the  monthly  statements  they 
send  out.  If  postage  meters  are  used,  the  title 
could  be  a  part  of  the  postage  meter  stamp. 
Alerchant-members  of  the  Chamber  of  Com- 
merce might  be  induced  by  the  organization's 
heads  to  use  a  slug  in  all  their  ads  urging  the 
public  to  see  j'our  film. 

Timely  Topic  for  Editorials 

"Don't  Talk''  should  inspire  newspaper  edi- 
tors to  turn  out  editorials  on  so  v-ital  and  timely 
a  topic.  But  even  should  no  editorials  be  forth- 
coming, surely  ample  publicity  in  other  wav's 
will  be  accorded  your  showing.  It  has  been 
suggested  that  a  good  stunt  to  publicize  the 
movie  and  serve  the  community  would  be  to 
have  the  newspaper  assign  a  reporter  or  pho- 
tographer to  snoop  around  local  defense  plants 
and  determine  how  carefully  they  are  being 
guarded  against  sabotage. 

You  can  obtain  permission  from  Army  and 
Xavy  officials  to  place  display  material  on  their 
"A"  boards.  Furthermore,  the  current  recruit- 
ing campaign  of  the  militia  in  most  states  can  be 
aided  through  exhibition  of  "Don't  Talk."  On 
that  score,  officers  should  be  willing  to  coop- 
erate, for  the  film  shows  just  how  such  an 
organization  can  serve. 

Several  posters  along  "don't  talk"  lines  are 
already  on  display  in  most  defense  plants.  Ob- 


tain a  set  for  display  in  your  lobby  and  out  in 
front.  A  huge  cardboard  cutout  shaped  like  an 
ear  should  attract  maximum  attention. 

Besides  one-  and  two-column  ad  slugs  avail- 
able from  AIGM  for  your  newspaper  campaign, 
there  is  also  a  three-column  publicity  mat  show- 
ing how  loose  talk  makes  things  easier  for  the 
.\.Kis.  Why  not  enlarge  this  for  an  attention- 
getting  display?  Also  available  is  a  set  of  six 
stills  (five  flat,  one  upright!  to  be  used  in  your 
front  and  lobby  displays.  They're  ideal,  too,  for 
merchant's  windows. 


Make  Those  Sports 
Reels  Pay  Dividends 

This  is  the  time  when  the  call  of  spring  is 
making  itself  heard — and  loudly.  The  wise  ex- 
hibitor will  take  full  advantage  of  the  prelimi- 
nary seasonal  activity-  that  is  sending  fishermen 
up  to  the  attic  to  get  their  neglected  tackle  in 
shape  and  golf  addicts  to  the  basement  to  refur- 
bish the  bag  and  clean  up  the  clubs.  There  are 
a  lot  of  extra  dollars  in  the  pockets  of  these 
fans  that  can  be  gotten  through  the  ticket  win- 
dow b}'  a  bit  of  timely  booking. 

Look  over  the  available  list  of  short  subjects 
dealing  wath  fishing,  golf,  etc.,  you  haven't 
played  and  check  back  over  those  that  have 
been  on  your  screen  during  the  winter.  Get 
three  or  four  subjects  dealing  with  each  sport 
together  and  arrange  for  their  exhibition  in 
connection  with  some  not-so-good  feature.  Then, 
make  a  lot  of  noise  about  the  special  all-golf, 
or  all-fishing,  end  of  your  program.  Go  after 
the  followers  of  these  sports  with  mail  and  tele- 
phone calls  :  get  cards  in  their  club  rooms  and 
in  the  stores  that  handle  equipment ;  arrange  to 
trade  the  dealers  in  equipment  a  frame  on  the 
screen  in  return  for  an  elaborate  lobby  display 
and  a  cooperative  newspaper  ad ;  see  the  editor 
of  the  sport  page  and  have  him  give  your  show 
daily  mention  both  in  advance  and  during  the 
exhibition. 

The  array  of  sport  reels  available  is  long  and 
varied  and  the  number  of  shows  you  can  hold  is 
only  limited  by  the  number  of  followers  that 
happen  to  reside  in  your  vicinity.  If  the  num- 
ber of  adherents  to  each  sport  is  too  small  to 
warrant  exclusive  appeal  you  can  mix  up  the 
subjects  and  entertain  all  factions  at  one  time. 


Watch  Those  Newsreel  Clips 

Manager  George  X'.  Payette,  Jr.,  of  the  !Mary- 
land  Theatre,  Hagerstown,  Md.,  got  an  ex- 
cellent publicity-  break  in  the  local  Morning 
Herald  on  the  issue  of  Pathe  News  which  con- 
tained a  clip  showing  women  workers  in  the 
Fairchild  Aviation  Plant. 


Advertisement 


PETE  SMITH  SPECIALTIES --Win- 
ner of  Every  ExhibitoE  Poll  in  Non- 
Cartoon  One  Reel  Classification 


NEVER  MORE  FUN;  NEVER  MORE  LAFFS! 

THE  HAVEN 

A  two-reel  "special"  cartoon  from  Fleischer  Studios  m  TtCHMICOlOR! 


Page  48 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


Campaign  on  Sky  Raiders' 
Increases  Adult  Attendance 


That  West  Coast  Showman*s 
Activities  for  Chapter-Play 
Tie  In  With  National  Defense 

Because  reports  of  his  unique  showmanship 
have  appeared  in  STR  at  frequent  intervals  in 
the  past,  Ed  Harris'  name  has  become  a  house- 
hold word  in  the  theatres  of  thousands  of  ex- 
hibitors. His  exploitative  deeds,  as  recorded 
here,  probably  have  been  read  to  their  sons 
by  a  few  theatre  managers  as  inspiring  proof 
of  what  one  smart  showman  did  "and  what 
you  can  do  when  you  grow  up  to  be  the  man- 
ager of  a  theatre."  It  might  also  be  a  good 
idea  for  the  sons  to  read  the  reports  to  their 
fathers. 

Anyway,  the  fact  that  the  Glendale  theatre- 
man  is  cited  so  often  for  his  showmanly  accom- 
plishments is  concrete  evidence  that  he's  con- 
stantly on  the  job,  that  he  brushes  aside  simple 
and  insignificant  selling  stunts  to  concentrate 
on  those  which  require  hard  work  and  produce 
fruitful  results. 

To  the  latter  category  belongs  the  campaign 
on  Universal's  serial  "Sky  Raiders."  With  the 
help  of  his  capable  assistant,  Robert  Pik,  Man- 
ager Harris  launched  into  a  series  of  activities 
that  had  the  entire  California  community  fully 
aware  that  "Sky  Raiders"  was  a  Glendale 
attraction. 

The  proof  is  in  the  pudding ;  the  pudding : 

Timely  Tieup  With  Bakery.  Alert  to  the 
fact  that  a  local  bakery  was  about  to  inaugu- 
rate a  campaign  utilizing  National  Defense 
Photos  to  stimulate  sales,  Harris  contacted  the 
owner.  The  owner,  aware  of  the  theatre's  pro- 
motional activities  in  the  community,  and  sens- 
ing the  good  to  be  derived  from  such  a  perfect 
arrangement,  readily  consented  to  have  Harris 
help  and  share  with  him  in  the  campaign. 

This  was  the  set-up :  Attractively-colored  Na- 
tional Defense  Photo  Albums  were  distributed 
before  and  during  the  first  chapter  of  the  serial. 
Thereafter,  colored  pictures  to  be  inserted  in 
the  albums  were  wrapped  with  each  loaf  of 
break  and  also  given  away  every  Friday  and 
Saturday  at  the  theatre.  Boys  and  girls  who 
filled  their  albums  had  only  to  present  them 
at  the  bakery  to  get  guest  tickets. 

Harris  plugged  the  stunt  in  the  lobby,  from 
the  screen  and  stage,  and  via  the  newspaper. 
The  bakery  furnished  the  albums  and  photos, 
paid  for  the  imprinting,  and  assisted  in  the 
distribution  through  its  300  grocer  accounts. 

Youth  Organizations.  Boy  Scouts,  Girl 
Scouts,  Campfire  Girls,  ROTC  groups  at  all 
high  schools,  Y.M.C.A.  and  church  groups 
were  "covered"  with  the  albums.  The  superin- 
tendent of  schools,  for  the  first  time,  endorsed 
the  items  because  of  their  timeliness  and  per- 
mitted their  distribution  to  classes. 

Aviation  Plants  and  Schools.  After  attend- 
ing a  private  showing  of  "Sky  Raiders,"  the 
Director  of  Education  at  Lockheed  Aircraft 
Corporation  endorsed  it  from  the  aviation  angle 
to  classes  composed  of  employes,  reaching  5,000 
each  week.  Albums  and  photos  were  passed  out 
at  Lockheed  and  other  plants,  which  necessitated 
running  evening  performances  of  the  serial  be- 
cause of  the  increased  adult  attendance. 

Civilian   Defense   Week.    As    part   of  a 


Pictorial  highlights  of  Ed  Harris'  campaign  on 
Universal's  serial,  "Sky  Raiders."  Left:  a  boy 
holds  a  model  airplane  that  won  him  one  of  the 
awards  in  a  contest.  Right:  Photos  for  National 
Defense  Albums  displayed  in  lobby  of  the  Glen- 
dale.   (For  details,  see  accompanying  article.) 


Civilian  Defense  Week  program,  Harris  staged 
a  Junior  Defense  Matinee.  A  program  herald 
containing  highlights  of  the  special  show,  with 
"Sky  Raiders"  featured,  was  distributed  to  all 
schools  and  youth  organizations.  The  superin- 
tendent of  schools  appeared  as  guest  speaker, 
praised  the  subject  and  its  producers. 

Department  Store  Kiddie  Show.  Glen- 
dale's  leading  department  store  sponsored  a 
special  Movie  Party  for  Juniors.  Metal  wings 
with  the  serial's  title  inscribed  thereon  were 
given  to  boys  and  girls. 

Model  Plane  Contest.  Every  Saturday 
matinee  Defense  Stamps,  wing  emblems  and 
guest  tickets  were  given  as  prizes  to  the  ten 
boys  and  girls  bringing  in  the  best  model  air- 
planes constructed  during  the  week.  Owners 
of  stores  selling  model  airplane  equipment  served 
as  judges,  also  paid  for  emblems  and  guest 
tickets. 

U.  S.  Defense  Bonds  and  Stamps.  Harris 
assisted  the  sale  of  Defense  Bonds  and  Stamps 
by  inserting  an  appeal  in  the  albums.  This 
gesture,  he  reports,  created  goodwill  for  the 
bakery,  the  theatre  and  Universal. 

To  execute  the  foregoing  activities  required 
a  lot  of  hard  work  by  the  Glendale  theatreman 
and  his  staff,  but  the  efforts  were  well  worth 
while:  the  serial  played  to  capacity  business 
every  week,  a  steady  adult  chapter-play  audi- 
ence was  developed,  and  many  new  faces  made 
their  appearance. 


Third  'Nostradamus'  Nearly  Ready 

Startling  revelations  as  to  the  outcome  of  the 
war  and  the  time  of  the  armistice  will  be  the 
highlight  of  Carey  Wilson's  third  Miniature 
based  upon  the  predictions  of  Nostradamus,  the 
famous  16th  century  seer.  The  film,  titled  "Fur- 
ther Prophecies  of  Nostradamus,"  is  nearing 
completion  at  the  MGM  Studios.  Two  previous 
subjects,  "Nostradamus"  and  "More  About 
Nostradamus,"  predicted  the  entry  of  Russia 
and  the  United  States  into  the  war  months  prior 
to  the  events. 


Plan  Shows  Featuring 
Popular  Stars  of  Shorts 

An  Iowa  exhibitor  looking  back  over  a  file 
of  ancient  box  office  receipts,  ran  across  som^ 
of  the  pleasing  grosses  derived  from  the  exhibi- 
tion of  special  Mickey  Mouse  shows  that  were 
held  "way  back  when."  The  incident  gave  rise 
to  a  little  brain  work  that,  in  turn  brought  out 
an  idea  that  has  been  bringing  in  a  goodly 
amount  of  extra  coin. 

The  exhibitor  concluded  that  in  recent  years 
the  short  subject  producers  have  introduced 
characters  who  have  attracted  strong  fan  fol- 
lowing and  decided  on  arranging  shows  where 
one  end  of  the  program  would  consist  entirely 
of  reels  in  which  such  characters  appeared.  He 
reasoned,  and  rightfully,  that  an  outstanding 
and  well  received  short  subject  was  "s  deserv- 
ing of  repeat  engagements  as  a  feature  of  simi- 
lar quality. 

The  first  of  his  shows  went  over  so  well  that 
the  practice  has  become  periodic  and  he  now 
uses  the  novel  presentation  to  bolster  weak  sis- 
ters in  the  feature  market.  Pete  Smith,  Bob 
Benchley,  Donald  Duck,  Bugs  Bunny,  Andy 
Panda,  just  to  mention  a  few  of  the  many,  are 
in  high  favor  with  the  average  movie  fan.  Why 
not  substitute  a  special  show  period  for  each 
such  character  to  take  the  place  of  a  second 
feature,  or  to  fill  in  the  front  end  of  your  pro- 
gram ? 

Contact  the  exchange  handling  the  subject 
you  select  and  arrange  for  a  sufficient  number 
of  reels  to  fill  out  the  allotted  time  and  then 
advertise  it  big.  YouU  be  surprised  at  the  favor- 
able reaction  and  the  added  revenue. 


Good  Shorts  Save  the  Day 

Was  your  feature  poor  last  week?  It  was? 
If  you  were  showing  a  carefully  selected  group 
of  short  subjects,  they  probably  saved  the  day. 
If  you  weren't,  let  last  week's  experience  be  a 
lesson  to  you. 


Better  Business  Will  Result 

"Also  short  subjects"  requires  little  space,  at- 
tracts little  patronage.  Wise  selling  of  shorts 
may  require  more  space  and  a  little  more  effort 
on  your  part,  but  better  business  will  result. 


SHORTS  SHOPPING 


(Continued  from  Page  45) 

the  attack  on  Pearl  Harbor  last  December. 
Exhibitors  who  advertise  and  exploit  it  vigo- 
rously should  find  it  potent  box-office  material. 

Sports  will  be  represented  in  such  subjects 
as  Universal's  "Sports  in  the  Rockies"  and 
Vitagraph's  "Shoot  Yourself  Some  Golf," 
to  just  mention  a  couple  of  samples.  There'll 
be  musicals,  band  reels  and  cartoons,  as  well 
as  a  variety  of  other  one-  and  two-reelers  to 
lessen  the  showman's  difficulty  of  arrang- 
ing properly-balanced  programs. 

Congratulations  to  George  Pal  and  Para- 
mount for  the  unique  distinction  of  having  one 
of  the  new  puppetoons,  "Jasper  and  the  Water- 
melons" reviewed  along  with  big  brother  fea- 
tures in  a  recent  issue  of  Time.  Here  is  further 
proof  that  worthwhile  short  subjects  are  be- 
ing recognized.  We  hope  that  more  will  find 
their  way  into  the  reviewing  columns  of  news- 
papers and  magazines. 


'Th 


e 

are  free 
and  easy!'* 
Says  Scotty 


SCREEN  IT  TODAY— BOOK  IT  EARLY! 

THE  HAVCM 

A  two-reel  "special"  cartoon  from  Fleischer  Studios    iM riCHNICOlOR! 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  49 


New  Quiz  Kid  Reel  to 
Tie  In  with  Father's  Day 


Radio  and  screen's  famous  Quiz  Kids  were  award- 
ed the  medal  of  the  National  Father's  Day  Com- 
mittee for  their  contribution  of  better  under- 
standing between  father  and  child.  Left  to  right: 
Richard  Williams,  12;  Joe  Kelly,  Quiz  Master; 
Harve  Fischman,  11;  Alvin  Austin,  director 
Father's  Day  Committee;  Ruth  Duskin,  7;  Gerard 
Darrow,  9,  and  Joel  Fleck,  13.  The  group's 
forthcoming  Paramount  short  (No.  5)  will  tie  in 
with  a  promotional  campaign  on  Father's  Day. 


For  the  second  year  in  a  row  a  Paramount 
short  will  be  given  nationwide  exploitation,  to 
tie  in  with  Father's  Day.  The  Quiz  Kids  re- 
lease, number  five  in  the  current  series,  will  be 
hooked  up  to  a  many-sided  promotional  cam- 
paign, much  as  was  the  Robert  Benchley  short, 
"The  Forgotten  Man,"  last  year. 

Having  been  awarded  a  medal  by  the  Na- 
tional Father's  Day  Council,  for  stimulating  a 
better  father-and-child  relationship,  the  Quiz 
Kids  will  be  merchandised  through  several  lead- 
ing family  mediums,  stressing  the  possibilities 
of  local  theatre  tieups. 

The  June  20  issue  of  Collier's  will  feature  a 
two-page  four-color  spread  of  the  Quiz  Kids. 
Collier's  will  also  make  Quiz  Kids  displays 
available  to  stores  throughout  the  country. 

^  Special  ad  mats  by  Metro  Associated  Ser- 
vices will  be  built  around  popular  Father's  Day 
gifts,  using  the  Quiz  Kids  as  the  selling  medi- 
um. Each  mat  will  contain  a  space  where  the 
name  of  the  individual  theatre  can  be  inserted 
without  charge  to  the  exhibitor. 

An  unusual  Father's  Day  trailer  featuring  the 
Quiz  Kids,  and  emphasizing  the  idea  of  treating 
dad  to  a  movie  show  will  be  made  available  to 
all  accounts  by  National  Screen  Service. 

The  Quiz  Kids  short,  number  five,  will  be 
pre-released  nationally  May  22  to  enable  thea- 
tres to  capitalize  in  advance  on  the  campaign. 


'When  Air  Raids  Strike'  Is 
Shown  Before  Air  Raid  Wardens 

Cooperating  with  civilian  defense  authorities 
and  the  police.  Manager  Kenneth  Bushey  of  the 
Alto  Theatre,  Los  Angeles,  staged  a  special 
showing  of  March  of  Time's  "When  Air  Raids 
Strike"  for  aid  raid  wardens  in  his  neighbor- 
hood. 

When  word  of  the  special  show  got  around, 
the  regular  engagement  drew  better  than  av- 
erage crowds.  Bushey  reported  patrons  as 
being  "profuse  in  their  thanks"  for  what  they 
termed  "an  education  in  safety." 


Deep  In  the  Heart  of  Texas — 

They  Sure  Know  How  to  Sell  Shorts  in  the  Lone  Star  State 


(Ed.  Note:  Although  the  exploitation  of 
short  subjects  is  gaining  ground  throughout 
the  nation,  theatres  of  the  Interstate  Circuit 
down  Texas  way,  with  Besa  Short  at  the  head 
of  the  short  subjects  booking  department,  con- 
tinue to  set  the  pace  in  showmanship  for  the 
one-  and  two-reelers.  To  guide  other  exhibi- 
tors, we  present  heremtith  condensed  reports  of 
just  a  feii'  of  the  campaigns.) 

'Fun  Show  of  the  Year' 

Van  Roberts  of  the  Varsity  Theatre,  Dallas, 
grouped  some  comedies  and  cartoons,  adver- 
tised a  Friday  and  Saturday  "Fun  Show  of  the 
Year."  He  billed  the  program  via  a  40x60 
display  in  the  lobby,  advertised  it  in  local  news- 
papers and  promoted  special  publicity  on  the 
special  event.  The  two  days'  receipts  were 
better  than  average,  Roberts  reports,  with  the 
short  show  undoubtedly  accounting  for  50  per 
cent  of  the  business. 


Football  Reel  Well  Sold 

"Football  Highlights  of  1941"  was  well 
sold  by  C.  H.  Stewart  of  the  Waco  Theatre, 
Waco,  via  special  publicity  and  art  on  the 
sport  pages,  special  lobby  panels,  extra 
space  in  newspaper  ads  and  billing  on  the 
marquee. 


Program  Pays  Off  Handsomely 

A  special  Short  Subject  Program  including 
four  cartoons  and  one  comedy  was  successfully 
played  by  Johnny  Alterman  of  the  Dal-Sec 
Theatre,  Dallas.  Because  he  took  a  special  ad 
in  all  the  papers,  used  heralds,  ran  a  trailer, 
used  attractive  lobby  art  and  promoted  extra 
publicity  stories,  Johnny  was  responsible  for 
the  Program  paying  ofT  handsomely  at  the 
box-office. 


Merchant  Does  the  Work 

When  he  played  "The  World  of  Sound," 
Jack  C.  King  of  the  Paramount,  Amarillo, 
tied  up  with  the  local  Sonotone  dealer  who 
took  newspaper  ads  and  used  penny  post 
cards  to  let  the  public  know  about  it. 


Famed  Rabbit  Saves  Show 

Henry  Long  and  Lee  Newsome  of  the  Mel- 
rose, Dallas,  may  get  in  "hot  water"  occa- 
sionally, but  they  know  how  to  get  out.  Re- 
cently they  had  a  poor  feature  scheduled  for 
Saturday  showing.  Undismayed,  the  showmen 
booked  four  Merrie  Melody  cartoons  starri- 
Bugs  Bunny,  sold  them  instead  of  the  feature 
via  screen,  heralds  and  newspapers.  Results  ? 
Well,  the  Village  happened  to  be  playing  the 
same  feature ;  but  the  Melrose,  with  its  car- 
toons, took  in  three  times  as  much  at  the  box- 
office  as  the  Village. 


Here's  a  Timely  Stunt 

J.  R.  Preddy  of  the  Lakewood,  Dallas,  who 
scored  recently  with  his  Movie  Memory  Lane 
show,  consisting  of  old-time  short  subjects 
(STR,  March  7,  p.  23),  has  rung  the  bell 
again  with  another  Memory  Lane  program. 


this  one  featuring  travel  reels  whose  sub- 
ject matter,  at  least  for  the  duration,  can  be 
seen  nowhere  but  on  the  screen.  Included 
were  "Memories  of  Europe,"  "Georgetown, 
Pride  of  Penang"  and  "Red,  White  and 
Blue  Hawaii."  Preddy  billed  the  show  as 
"A  Camera  Trip  to  Memory  Lane." 


Appeals  to  Special  Faction 

Because  Bill  Chambers  of  the  Texas  Grand, 
El  Paso,  sent  letters  to  members  of  the  local 
Ski  Club,  the  turnout  for  the  showing  of 
"Crystal  Flyers"  exceeded  expectations. 


Midnight  Shorts  Show  Scores 

A  brand  new  idea  in  midnight  shows  was 
inaugurated  recently  by  John  Corwin  Smith 
of  the  Metropolitan,  Houston,  with  the  aid  of 
columnist  Paul  Hochuli  of  the  Press.  Grown- 
ups really  went  for  the  show  which  featured 
nine  outstanding  short  subjects  and  a  feature- 
length  cartoon  entitled  "Dumbo."  Hochuli 
plugged  the  program  daily  in  his  column. 
Special  stories  and  special  ads  were  used,  as 
well  as  a  handsome  lobby. 


Program  Increases  Business  50% 

If  special  eff^ort  pushes  business  50  per  cent 
above  average,  it's  worthwhile,  isn't  it?  Jimmie 
Cain  of  the  Forest,  Dallas,  found  that  out  when 
he  put  over  an  "Ail-American  Thrill"  program 
consisting  of  "Cavalcade  of  Aviation,"  "Aero- 
nutics"  and  "Old  MacDonald's  Duck." 


Promoted  Cooperative  Ads 

Taking  advantage  of  the  Birds  Eye  Frosted 
Foods  tieup  on  "Popular  Science  No.  3,"  Pat 
Hudgins  of  the  Lyric,  Brownwood,  pro- 
moted extra  ads  and  cooperation  from  live- 
wire  dealers. 


M 


For  "Out-standing  Service  .  . 

Members  of  Variety  Tent  No.  17  are  shown  here 
admiring  a  plaque  signed  by  18  Hollywood  pro- 
ducers of  short  subjects  which  was  presented  to 
Mrs.  Besa  Short,  Interstate  executive  at  a  special 
Variety  luncheon  in  Dallas  recently.  The  pro- 
ducers expressed  their  "deep  appreciation"  to 
Mrs.  Short  "in  recognition  of  her  outstanding  ser- 
vice in  furthering  the  standing  and  interest  of 
motion  picture  shorts."  For  details  of  presenta- 
tion, see  STR,  issue  of  Mar.  28,  p.  8,  column  3. 


Paramount's  Boxoffice  Stro 


Now  Bringing  the  Kids 
to  Loew's  Greater 
New  York  Theatres! 


Paramount's  Boxoffice  Strong  Man  TICHNICOIOR! 


Page  50 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


Capitalize  on  Popularity  of  Famed  Rabbit 
By  Staging  Bugs  Bunny  Kartoon  Karnival 


Bugs  Bunny  has  come  into  his  own.  He's  a 
full-fledged  cartoon  star  now,  thanks  to  the 
public.  In  fact,  so  important  has  the  rabbit 
become  that  exhibitors  throughout  the  country 
are  cashing  in  by  staging  Bugs  Bunny  Kartoon 
Karnivals. 

Easter  would  be  an  ideal  time  for  this  ac- 
tivity, but  Easter  has  come  and  gone,  so  that 
angle  is  out.  Let  not  your  showmanship  spirit 
be  dampened,  however,  for  you  can  put  on  a 
Bugs  Bunny  Kartoon  Karnival  anytime  during 
the  year. 

Four  or  five  cartoons  should  be  booked  for 
the  occasion.  Devote  more  than  average  space 
to  the  show  in  your  ads.  We've  seen  several 
ads  from  theatres  that  have  already  put  on  the 
special  programs,  and  nearly  all  featured  line- 
cut  illustrations  of  the  famous  hare. 

Display  a  large  cutout  in  your  lobby.  Con- 
duct a  drawing  contest  via  the  newspaper,  with 
guest  tickets  good  for  the  Karnival  going  to 
children  who  submit  the  best  drawings  of  Bugs 
Bunny.  Arrangements  might  be  made  for  a 
certain  number  of  live  rabbits  to  be  given  away. 
(This  latter  suggestion  holds  only  if  you  stage 
the  Karnival  at  a  special  matinee.) 

Tieups,  of  course,  depend  on  the  cartoons  to 
be  exhibited.  For  example,  if  one  of  them  is 
"The  Wabbit  Who  Came  to  Supper"  (coming 
right  up,  we  understand),  you  should  be  able 
to  promote  a  window  display  and  imprinted 
napkins  and  menus  from  a  neighborhood  restau- 
rant. Further  tieups  of  a  dii¥erent  nature  might 
be  suggested  by  the  subject  matter  of  other 
recent  Bugs  Bunny  releases. 

In  case  "The  Heckling  Hare"  is  part  of  your 
program,  you  might  try  a  newspaper  contest 
wherein  prizes  are  offered  for  the  best  short 
letters  on  the  subject,  "Why  I  Hate  a  Heckler." 

Whether  you  put  on  the  Karnival  or  whether 
you  play  the  Bugs  Bunny  cartoons  singly,  be 
sure  to  feature  them  prominently  in  all  your 
advertising.  You'd  be  surprised  at  the  number 
of  people  who'll  come  to  your  theatre  when 
they  know  T3ugs  is  on  the  program. 


Herculean  University  Students  Vie 
For  Honors  in  'Superman'  Contest 

The  University  of  Oklahoma,  where  campus 
males  below  six  feet  are  said  to  be  a  rarity, 
went  "all  out"  recently  for  Superman.  Para- 
mount's  ultra-Herculean  comic  strip  creation, 
brought  to  the  screen  in  a  series  of  Technicolor 
shorts  by  the  Fleischer  Studios,  provided  the 
impetus  for  the  most  talked-of  competition  the 
college  has  ever  seen. 

In  a  novel  tieup  with  the  New  York  offices 
of  Paramount,  the  traditional  "Now  or  Never" 
social  week  at  the  University  was  turned  into 
a  Superman  university  contest,  with  Superman 
movie  cutouts  highlighting  the  campus  interest. 

Ten  local  candidates  for  the  title  of  Oklahoma 
Superman  among  whom  was  the  outstanding 
star  of  last  fall's  gridiron  squad  were  presented, 
for  undergraduate  balloting,  at  the  "Now  or 
Never"  revue.  Only  girl  students  were  allowed 
to  vote  for  their  favorites. 


Slater  Called  to  Colors 

Bill  Slater,  sports  commentator  of  Paramount 
News  for  the  past  six  years,  has  been  called  to 
active  duty  as  a  Major  in  the  U.  S.  Army. 


ALHAMBRA 

Doobl«  FUN  Show 


KARTOON 
t  KARNIVAL 
AND 


"  'loo™  Oom  lliSO«  ' 

NOTONtl— 
But  2  Grand ' 

LatnhHiUI- 

JERRY 
GOLONNA 

 ^  VnOt  81.  ViBVi  ■ 

^  ^^^^^  sSiS  ^Sur 

DOROtHY.VEWlS  iir 
"ICE  .  CAPADES'^ 


If  you  don't  think  Bugs  Bunny  is  "the  big  noise" 
in  many  of  the  nation's  communities,  just  look 
at  the  way  he's  featured  in  these  two  ads  typi- 
cal of  several  received  from  various  situations. 
Publicized  are  Bugs  Bunny  Kartoon  Karnivals 
which,  according  to  reports,  are  making  money 
for  exhibitors.  For  suggestions  on  how  to  put 
over  these  special  shows  headlining  the  Warner 
Bros,  cartoon  star,  read  the  accompanying  article. 

Universal  Distributes  Colorful 
Brochure  on  '42-'43  Chapter-Plays 

That  exhibitors  may  have  full  knowledge  of 
the  extra  production  values  instilled  in  its  seri- 
als, as  well  as  "adult  appeal,"  "timely  subject 
matter"  and  other  factors  designed  to  attract 
additional  patronage.  Universal  is  distributing 
to  its  accounts  throughout  the  country  a  large, 
colorful  brochure  containing  details  of  the  com- 
pany's chapter-play  lineup  for  1942-43. 

Highlighted  are:  "Junior  G-Men  of  the  Air," 
a  15-chapter  serial  starring  the  Dead  End  Kids 
and  the  Little  Tough  Guys ;  "Overland  Mail," 
15  episodes,  featuring  Lon  Chaney,  Helen  Par- 
rish,  Don  Terry,  Noah  Beery,  Jr.,  Bob  Baker 
and  Noah  Beery,  Sr. ;  "Don  Winslow  of  the 
Coast  Guard,"  12  chapters,  no  cast  announced; 
"Adventures  of  Smilin'  Jack,"  13  chapters,  no 
cast  announced. 

To  prove  the  "adult  appeal"  of  its  chapter- 
play  subject  matter,  the  brochure  points  out 
that  78,000,000  readers,  mostly  adults,  follow 
adventure  comic  strips  in  newspapers ;  that 
52,000,000  readers,  mostly  adults,  follow  chap- 
ter-plays in  magazines,  and  that  108,000,000 
adults  and  juveniles  read  books,  chapter  by 
chapter. 

A  suggestion  that  serials  be  booked  for  mid- 
week showing  to  build  business  on  those  "off" 
days  is  advanced,  supported  by  proof  in  the 
form  of  a  letter  from  an  exhibitor  who  inaugu- 
rated the  policy  and  has  "experienced  very 
satisfactory  results  to  date." 

Enterprising  showmen  should  be  able  to  make 
use  of  the  colorful,  action-packed  pages  an- 
nouncing each  serial,  substituting  their  own 
selling  copy  for  the  trade  copy  used  by  Uni- 
versal in  each  of  the  panels. 


24-Sheet  Plugs  Shorts 

Unprecedented  advertising  of  short  subjects 
is  taking  place  in  Canada  through  the  posting 
of  24-sheets  calling  attention  to  Paramount's 
current  series.  Popeye,  shown  pointing  to  the 
list,  urges  "me  lads"  to  "take  a  gander  at  these 
Paramount  short  subjects." 


Production  Activity  On 
The  Short  Subject  Front 


Columbia's  Cartoon  Unit 
Hits  Production  Peak 

Columbia's  "Screen  Gems"  cartoon  unit  is 
currently  handling  the  heaviest  production  sched- 
ule in  its  history,  with  15  subjects  in  various 
stages  of  production,  out  of  a  total  of  16  Tech- 
nicolor and  12  black  and  white  subjects  for  the 
1941-42  program.  Two  new  novelties,  "Cin- 
derella Goes  to  a  Party"  and  "Blackout,"  are 
expected  to  have  the  most  extensive  releases 
of  any  Columbia  cartoon  to  date. 


13  Top  Dance  Bands  to  Appear 
On  RKO  Short  Subject  Schedule 

Thirteen  of  the  country's  leading  dance  bands 
will  appear  in  as  many  RKO  short  subjects  dur- 
ing the  1942-43  season.  The  company  will  also 
film  thirteen  "Sportscopes" ;  thirteen"  variety 
shorts ;  and  four  two-reel  court-room  dramas. 
This  is  in  addition  to  104  news  reels,  two  issues 
weekly. 


Newspaper  Editorial 
Basis  of  MGM  Film 

A  newspaper  editorial  is  being  used  as  the 
basis  for  John  Nesbitt's  newest  Passing  Parade 
for  MGM,  "A  Yardstick  for  Rumors."  The  one- 
reeler  will  show  how  war  rumors  start  and  will 
point  out  how  citizens  should  deal  with  them. 
Basil  Wrangell  has  been  assigned  to  direct. 


Republic  Selects  Serial  Queen 

Out  of  200  girls  tested,  Kay  Aldridge  has 
been  chosen  by  Republic  to  play  the  lead  in 
its  chapter-thriller,  "Perils  of  Nyoka,"  which 
William  Witney  directs.  Lorna  Gray  and  Clay- 
ton Moore  have  the  other  leading  roles  in  the 
serial. 


"Little  Broadcast"  Next  Puppetoon 

"The  Little  Broadcast,"  a  musical  review, 
will  be  the  next  George  Pal  Puppetoon  for 
Paramount.  Cecil  Beard  and  Jack  Miller  are 
writing  the  story,  which  will  follow  "Tulips 
Shall  Grow,"  based  on  an  incident  in  the  life 
of  Johann  Strauss. 


Songs  Set  for  "Rosie  O'Grady" 

"When  Little  Old  New  York  Was  Young," 
"Sing  an  Irish  Song"  and  "The  Sidewalk 
Dance"  are  the  three  songs  to  be  featured  by 
Patty  Hale  and  Al  Shean  in  the  Warner  Bros, 
black  and  white  two-reeler,  "The  Daughter  of 
Rosie  O'Grady." 


Two  RKO  Shorts  on  Broadway 

Two  RKO  short  subjects  are  billed  at  two 
Broadway  houses.  Walt  Disney's  Technicolor 
cartoon,  "Lend  a  Paw"  is  prominently  featured 
on  the  supplementary  program  at  Radio  City 
Music  Hall,  where  "Reap  the  Wild  Wind"  is 
the  principal  attraction.  Playing  at  the  Criterion 
is  the  RKO-Pathe  Sportscope  "Ten  Pin  Parade" 
as  part  of  a  bill  headlined  by  "Joe  Smith, 
American." 


FIRST  WITH  THE  NEWS— FIRST  WITH  THE  PUBLIC! 

CpammountJlem 

MAKING  HISTORY  TWICE  A  WEEK! 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  51 


Churchill's  island 

U. A.. World  In  Action 


(Very  Good) 


20  mins. 


What  the  German  Luftwaffe  has  done  to 
England  and  how  the  Civihan  and  Military 
personnel  of  the  Island  are  going  about  repair- 
ing the  damage  and  taking  precautions  against 
surprise  attack,  is  vividly  shown  in  this  assem- 
bly of  actual  on-the-ground  camera  shots.  Lon- 
don, Dover,  and  other  places  that  have  with- 
stood the  rain  of  high  explosive  and  incendiary 
bombs  are  given  prominence  but  a  lot  of  foot- 
age is  devoted  to  the  work  of  the  civilian  army 
engaged  in  the  back-breaking  work  of  rescue 
and  repair.  Included  are  short  glimpses  of 
actual  combat  and  the  barking  of  big  guns  from 
land  and  ship  batteries.  The  editors  have  done 
an  excellent  job  in  assembling  an  array  of  brief 
camera  exposures  into  a  whole  that  is  interesting 
and  entertaining.  The  accompanying  comment 
is  forcible  and  lends  much  to  the  enjoyment. 


them.  The  importance  given  to  the  Air  Force 
is  also  encouraging  since  it  leads  one  to  believe 
that  the  Army  brass  hats  realize  at  last  that 
this  is  an  air  war.  With  several  million  men 
in  the  Army  already  and  millions  more  await- 
ing their  call,  this  subject  should  hold  un- 
bounded interest  for  their  parents  and  friends. 


Conrad  the  Sailor  (Funny) 

Vita.  (7712)  Merrie  Melody  No.  12        7  mins. 

Conrad  is  nagged  while  at  w^ork  by  Daffy 
Duck.  Finally,  while  Conrad  is  swabbing  the 
deck,  Daffy  substitutes  red  paint  for  soapy 
water.  That  makes  Conrad  really  see  red  and 
thereupon  ensues  a  chase  around  the  battleship 
in  which  a  sixteen-inch  shell  joins.  The  sub- 
ject is  funny  despite  its  being  somewhat  ludi- 
crous, which,  after  all,  is  what  one  expects  in 
a  cartoon.   Leon  Schlesinger  produced. 


Then  and  Now  (Fair) 

Vita.  (7305)  Hollywood  Novelty 

No.  5  10  mins. 

A  comparison  of  various  types  of  transpor- 
tation is  the  subject  of  this  reel.  Scenes  of  the 
early  days  of  horSe  cars,  antique  little  trains 
and  all  sorts  of  experimental  contraptions  are 
contrasted  with  those  of  today's  streamliners 
and  speed  kings.  Then  comparisons  are  made 
with  automobiles  showing  how  the  horse  was 
succeeded  by  the  early  gasoline  buggies  which 
actually  move  in  this  picture.  It  is  a  fairly 
interesting  subject  with  commentary  by  Knox 
Manning. 


America's  New  Army  (Timely) 

RKO  (23109)  March  of  Time  No.  9      17  mins. 

This  subject  should  be  mighty  encouraging 
news  for  all  those  who  have  been  wondering 
what  has  happened  to  our  Army  since  Pearl 
Harbor.  It  graphically  illustrates  the  recent 
reorganization  with  the  Air  Force,  Ground 
Force  and  Service  of  Supply  the  only  depart- 
ments   with    everything    else    subordinated  to 


The  First  Swallow  (Excellent) 

MGM  (W-345)  Cartoon  No.  5  8  mins. 

Whereas  most  cartoons  are  designed  for 
laughter,  this  offering  depends  more  on  serious 
elements  for  its  appeal,  and  emerges  as  a 
thing  of  beauty  and  charm.  Through  off-screen 
narration  (the  voice  sounds  much  like  that  of 
character-actor  Pedro  de  Cordoba)  the  legen- 
dary story  concerning  the  return  of  the  swal- 
lows to  Capistrano  the  same  day  every  year  is 
told.  Long  ago  one  swallow,  so  the  legend  goes, 
became  tired  and  couldn't  keep  up  with  the 
pack,  fell  on  the  island,  broke  his  leg.  A  kindly 
padre  took  care  of  hmi,  and  the  two  became 
fast  friends.  Well  again,  the  swallow  flew 
away,  only  to  return  each  year  with  his  fast- 
growing  family.  Photographed  in  Technicolor, 
the  cartoon  is  a  beautiful  and  enchanting  sub- 
ject that  should  please  generally.  It  was  pro- 
duced by  Rudolf  Ising  and  Jerry  Brewer. 


.  .  NEWSREEL    SYNOPSES  .  . 


(Released  Saturday,  April  4) 

NEWS  OF  THE  DAY  (Vol.  13,  No.  258)— First 
pictures  of  Japanese  attack  on  Philippines;  Roosevelt 
calls  Pacific  War  Council;  Australia  munitions  plants 
work  at  full  speed;  American  soldiers  see  the  sights  in 
London ;  Cruiser  Renown  back  in  British  port ;  British 
miniature  destroyers  at  home  in  roughest  sea;  U.  S. 
Army  engineers  build  road  to  Alaska;  Kentucky's  fa- 
mous quadruplets  are  christened;  University  of  Miami 
Hurricanes  in  football  training;  Pushball  game. 

MOVIETONE  (Vol.  24,  No.  60) — First  pictures  of 
Japanese  attack  on  Philippines;  Roosevelt  calls  Pacific 
War  Council;  Obsolete  tanks  relegated  to  junk  pile; 
Douglas  dive-bombers  in  production ;  American  sol- 
diers ee  the  siehts  in  London;  Cruiser  Renown  back  in 
British  port;  British  miniature  destroyers  at  home  in 
the  roughest  seas;  Golden  Gloves  boxing  bouts  in  New 
York;  University  of  Miami  Hurricanes  in  football 
training;  Pushball  game  at  Fort  Eustis,  Va. 

PATHE  (Vol.  14,  No.  63) — First  pictures  of  Japanese 
attack  on  Philippines;  U.  S.  Army  engineers  build 
road  to  Alaska;  American  soldiers  see  the  sights  in 
London;  Golden  Gloves  boxing  bouts  in  New  York. 

UNIVERSAL  (Vol.  15,  No.  72)— Australian  muni- 
tions plants  work  at  full  speed;  Sir  Stafford  Cripps  tells 
of  projected  trip  to  India;  American  soldiers  see  the 
sights  in  London ;  Army  review  in  Georgia ;  First  pic- 
tures of  Japanese  attack  on  the  Philippines. 

PARAMOUNT  (No.  63) — American  soldiers  see  the 
sights  in  London ;  Pilgrimage  recreated  in  war  relief 
drive  in  Mississippi;  University  of  Miami  Hurricanes 
in  football  training;  U.  S.  Army  engineers  build  road 
to  Alaska;  First  pictures  of  Japanese  attack  on  the 
Philippines;  Francis  Sayre  returns  from  Philippines 
with  message  for  American  people ;  Loose  talk  declared 
dangerous;  Nation  at  war  renews  faith  in  Holy  Week 
ceremonies  at  West  Point. 


(Released  Wednesday,  April  1) 

PARAMOUNT  (No.  62) — Mountain  troops  train  near 
Mt.  Rainier,  Wash.;  Lower  Manhattan  in  blackout; 
British  raid  over  France;  British  airmen  see  action 
near  Leningrad;  The  King's  Navy  on  convoy  duty; 
Coaches  trained  as  Navy  physical  instructors ;  Spring 
hits  New  Hampshire;  Explosion  near  Easton,  Pa.; 
Snow  hits  capital ;  Destroyer  unit  crosses  river. 

MOVIETONE  (Vol.  24,  No.  59) — British  raid  over 
France;  Latest  pictures  from  Russian  Front;  Troop 
convoy  at  sea ;  Admiral  King  now  in  complete  charge 
of  the  fleet ;  Rickenbacker  visits  old  squadron ;  Acoustic 
fence  guards  war  plant;  Mountain  troops  train  near 
Mt.  Rainier,  Wash. ;  Destroyer  unit  crosses  unbridged 
river;  Rangers  and  Maple  Leafs  battle  for  Stanley 
Cup;  Race  horse  plays  on  25th  birthday;  Baseball: 
St.  Louis  Browns  vs.  Brooklyn  Dodgers. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  257) — Latest 
pictures  from  Russian  Front;  British  raid  over  France; 
Spring  snowstorm  blankets  capital ;  Ski  troops  train  at 
Mt.  Rainier  (except  IViJadelphia)  ;  Rickenbacker 
visits  old  squadron  (except  Boston  and  Philadelphia)  ; 
Blood  Bank  gets  Governor's  deposit  (Boston  only)  ; 
Fence  that  'hears"  foils  saboteurs;  Destroyer  unit 
crosses  unbridged  river;  Explosion  near  Easton,  Pa.; 
Panda  celebrates  birthday;  Army  vs.  Collegians. 

PATHE  (Vol.  13,  No.  62) — British  raid  over  France; 
Russians  dent  Na2i  winter  line;  Aliens  in  Canal 
Zone  interned;  Spring  snowstorm  hits  capital:  Ricken- 
backer visits  old  squadron;  Baby  pandas  at  birthday 
party;  Destroyer  unit  crosses  unbridged  river;  Famous 
coaches  train  for  Navy;  British  convoy  battles  storms; 
Gov.  Saltonstall  is  blood  donor  (Boston  only). 

UNIVERSAL  (Vol.  15,  No.  71) — Russians  drive 
Nazis  back;  31  dead  in  quarry  blast;  Record  snow 
hits  capital;  Troops  build  tricky  bridge;  Canal  Zone 
aliens  interned;  Army  mountain  troops  train;  Ricken- 
backer visits  old  squadron ;  Famous  coaches  train  for 
Navy;  Dog  show;  Basketball:  Army  vs.  Collegians. 


Food,  Weapon  of  Conquest 

(Impressive) 

U.A. .  World  In  Action  20  mins. 

The  value  of  food  in  war  time,  and  how  the 
.•\xis  partners  are  going  about  the  business  of 
creating  and  maintaining  a  shortage  in  the 
conquered  countrys  for  the  purpose  of  forcing 
migration  of  the  male  population  to  Germany 
for  work  in  munition  and  other  war  plants, 
is  impressively  depicted  here.  There  are  some 
scenes  showing  Goering,  Goebbels,  and  other 
leaders  of  the  Reich  laying  the  plans  for  the 
starvation  of  the  conquered  peoples.  Other 
shots  show  the  emaciated  women  and  children  in 
the  bread-lines  and  the  cruel  process  of  bring- 
ing those  who  resist  the  rules  of  the  conquerers 
to  humiliating  compliance.  Throughout  the 
footage,  comment  stresses  the  importance  of 
food  conservation  and  points  to  the  fact  that  the 
fighting  men  require  twice  the  normal  number 
of  food  energy  units  to  keep  fit  in  battle.  The 
heretofore  lowly  soya  bean  is  pictured  as  an 
outstanding  source  of  strength  that  has  already 
proved  its  merit  as  the  principal  sustenance  of 
Germany's  army  and  considered  by  many  as  the 
"secret  weapon"  that  Hitler  has  been  boasting 
about. 


Mother  Goose  On  The  Loose 

(Very  Good) 

Univ.  (6248)  Cartune  7  mins. 

Nearly  all  of  the  Mother  Goose  fairy  char- 
acters take  part  in  this  burlesque  of  their 
activities  as  originally  chronicled.  According 
to  this  Walter  Lantz  version  of  the  childhood 
classics.  Little  Bo  Peep  lost  her  sheep  in  a 
crap  game  with  A.  Wolf,  Little  Boy  Blue's  cow 
really  spent  his  time  in  corn  that  had  already 
passed  through  the  distilling  process.  The  Three 
Blind  Mice  were  really  Peeping  Toms,  Mary's 
sex  appeal  had  a  lot  to  do  with  the  fact  that  her 
lamb  followed  her  everyplace,  and  Simple  Simon 
really  got  something  out  of  the  bucket  he 
fished  in.  This  is  a  highly  entertaining  subject 
— a  natural  for  Easter. 


Going  to  Press 

MGM  (C-395)  Our  Gang  No.  5 


(Good) 

11  mins. 


Our  Gang  comedies  may  no  longer  induce 
belly-laughs,  but  their  chuckle-provoking  qual- 
ities make  them  good  entertainment  for  the 
entire  family.  In  this  category  belongs  "Going 
to  Press."  a  juvenile  impression  of  adult  news- 
paper-gangster films.  The  gang  carry  on  a  cru- 
sade against  the  gas  house  gang,  set  a  trap 
which  reveals  the  identity  of  the  leader,  force 
him  to  sign  a  confession.  The  youngster  who 
portrays  the  gang  leader  does  so  well  by  his 
role  he  becomes  a  miniature  carbon  copy  of 
older  actors  who  have  enacted  similar  assign- 
ments in  gangster  features.  Juanita  Quigley 
fills  the  feminine  spot  vacated  by  Darla  Hood. 
The  comedy  was  directed  by  Edward  Cahn. 


What  Makes  Lizzy  Dizzy? 

Col.  (3431)  All  Star 


(Fair) 

17  mins. 


This  is  broad  humor  in  its  very  widest  sense. 
Harry  Langdon  and  Elsie  Ames,  assisted  by 
Dorothy  Appleby,  Monty  Collins,  Lorin  Raker 
and  others  divide  an  amazing  array  of  slapstick 
action  between  a  bowling  alley  and  a  laundry, 
and  mix  in  robbery,  detective  investigation, 
crook  chasing,  and  a  bowling  ball  filled  with 
dynamite,  that  explodes  for  the  finale.  This 
series  of  situations  are  all  apropos  of  an  im- 
(Continued  on  Follou'ing  Page) 


Fage  52 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


{Continued  from  Preceding  Page) 
pending  bowling  contest  between  girl  teams 
of  rival  laundries.  If  they  like  plenty  of  slap- 
stick and  ridiculous  circumstances  this  one  will 
please.  Jules  White  produced  and  directed  from 
a  screenplay  by  Ewart  Adamson. 


Shuffle  Rhythm  (Excellent) 

Univ.  (6231)  Name  Band  Musical        15  mins. 

A  nice  array  of  diversified  talent  in  song, 
dance,  musical,  and  novelty  performances  put 
this  one  right  at  the  top  of  entertaining  shorts. 
Henry  Busse  and  his  orchestra  are  featured 
with  popular  song  hits  by  the  Six  Hits  and  a 
Miss,  Rose  Anne  Stevens,  Nick  Cochrane,  and 
Lee  Edwards,  the  band's  vocalist.  A  swell  bit 
of  intricate  acrobatic  dancing  is  contributed  by 
Fetch  and  Deauville  and  Otto  Glaeser,  of  the 
Busse  organization,  gives  a  very  clever  puppet 
specialty  with  the  puppet  playing  Swanee  River 
on  the  cornet.  Busse  and  his  famous  trumpet 
are  heard  in  two  solo  numbers  that  are  ear 
tingling. 


Sports  in  the  Rockies  (Good) 

Univ.  (6361)  Variety  Views  9  mins. 

Graham  MacNamee's  pointed  descriptive  com- 
mentary adds  greatly  to  the  enjoyment  of  a 
camera  trip  among  the  scenic  splendors  of  the 
Canadian  Rockies  in  the  region  of  Lake  Banff. 
Highlight  of  the  footage  is  the  colorful  parade 
of  the  American  Indians  who  make  an  annual 
pilgrimage  to  get  their  Government  allowance 
and  have  a  Wild  West  holiday  on  the  occa- 
sion. Everything  from  the  thrills  of  the  rodeo 
to  the  excitement  contingent  to  a  horse  back 
ride  along  the  backbone  of  an  immense  glacier 
is  included  to  make  this  fine  entertainment.  The 
subject  is  in  technicolor  that  gives  added  beauty 
to  this  natural  scenic  wonderland. 


Good  Bye  Mr.  Moth 

Univ.  (6249)  Cartune 


(Very  Good) 

7  mins. 


Andy  Panda  is  going  great  guns  in  the  clean- 
ing and  pressing  business  when  a  hungry  moth 
invades  the  establishment  and  proceeds  to  fill 
up  on  the  various  garments.  The  way  he  goes 
through  pants,  dresses,  furs,  and  even  officers 


Bugs  Bunny  Makes  the  Grade 

So  phenomenal  has  been  the  rise  in  popularity 
of  Bugs  Bunny,  Warner  Bros.  Merrie  Melodies 
-cartoon  character,  that  theatres  of  the  Weber 
circuit  in  central  Kansas  are  regularly  displaying 
cutouts  whenever  the  rowdy  rabbit  is  on  the  bill. 
Publicity  man  Robert  Heagler  holds  the  cutout. 

uniforms  shows  that  he  never  paid  any  atten- 
tion to  Emily  Post.  Andy  finally  locates  the 
insect  while  the  latter  is  engaged  in  eating 
patriotic  slogans  into  the  assortment  of  clothing 
and,  after  an  exhausting  chase,  finally  has  to 
get  out  the  old  double  barrelled  shotgun  and 
blow  the  place  to  bits  in  order  to  get  rid  of 
him. 


Who's  Who  in  the  Zoo  (Funny) 

Vita.  (7606)  Looney  Tune  No.  6  7  mins. 

This  is  a  tour  of  the  zoo  in  Azusa.  So  the 
question  is  "who's  who  in  Azusa's  zoo?"  which 
leads  to  all  sorts  of  complications.  Somewhat 
reminiscent  of  Paramount's  "Speaking  of  Ani- 
mals" series,  the  subject  has  plenty  of  laughs 
in  the  smart  cracks  of  the  zoo's  inhabitants. 
For  example,  all  through  the  picture,  the  lion 
is  pacing  up  and  down  looking  for  something. 
Finally,  he  sees  it — the  ice  cream  man.  Next 
shot :  he's  licking  his  chops  and  the  ice  cream 
is  on  top  of  his  head. 


SHOWMANSHIP  SLANTS 
ON  SELLING  SHORTS 

USE  EVERY  ADVERTISING  MEDIUM 

I  believe  that  short  subjects  offer  a  most 
tempting  inducement  to  boost  Kiddie  Shows 
and  our  every-day  programs.  Further,  they 
are  as  important  to  a  well-balanced  program, 
as  the  features  themselves;  for  who  would 
think  of  inviting  guests  to  his  home,  and 
serve  nothing  but  the  main  course  of  a  din- 
ner, when  he  is  well  aware  that  the  entrees, 
vegetables,  etc.,  are  vitally  important  to  the 
perfectly  balanced  meal?  No  one!  Then, 
why  neglect  the  "spice"  of  our  entertainment 
programs,  any  more  than  we  would  a  dinner? 
In  short,  the  spice,  which  comes  only  with 
variety,  adds  the  much  needed  punch  to  our 
screen.  Therefore,  we  heartily  endorse  the 
inclusion  of  short  subjects'  listings  in  every 
medium  of  advertising — -Lobby,  Screen,  Pro- 
grams, Window  Cards,  Ballyhoo,  etc. — to 
further  promote  the  importance  of  our  "Fea- 
turettes"  to  the  theatre-going  public. 

Chas.  "Chuck"  Shannon 
Manager,  Whitehall  Theatre 
Brentwood,  Pittsburgh,  Pa. 

BOCHERT  USES  TIME  ELEMENT 

Nearly  every  theatre  patron  looks  at  the 
time  the  various  shows  start  in  the  theatre 
newspaper  ad.  Therefore,  tie  up  short  sub- 
jects with  the  time  element.  It  not  only  at- 
tracts attention  to  the  short  subject  but  also 
gets  the  folks  in  on  time.  Example: 

7:00  P.M.    Time  out  for  short  thrills. 

THIRD   DIMENSIONAL  MURDER 

7:10  P.M.  Visits  to  the  War  Fronts  of 
the  World  via  Movietone 
News. 

7:20  P.M.    10  minutes  with  Jan  Garber 

&  Orch. 
7:40  P.M.  Feature. 

Thomas  F.  Bochert,  Manager 
Palace  Theatre 
Lancaster,  Ohio 

REVOLVING  PEDESTAL  DISPLAY 

Have  a  revolving  pedestal  in  front  of  the 
theatre,  the  top  of  it  four  feet  high  with  three 
wings  on  it,  with  the  name  of  the  shorts  on 
each  wing.  As  the  wind  catches  and  turns 
it,  the  titles  may  be  seen  from  any  direction. 
At  the  same  time  it  is  at  a  good  height,  so 
that  a  person  can  easily  read  it. 

D.  B.  Bean,  Projectionist 
Rio  Grande  Theatre 
Las  Ci'uces,  N.  M. 


Be  Sure  You  Get  Good  One 

If  the  siiow  is  a  few  minutes  under  schedule 
requirements,  don't  just  fill  in  with  any  short- 
be  sure  you  get  a  good  one.  After  all,  the  com- 
plete success  of  your  program  in  the  final 
analysis  may  depend  on  the  quality  of  that  sub- 
ject you  booked  at  the  last  minute. 


Advertise  Your  Short  Subjects 

Nothing  exasperates  a  patron  more  than  to 
learn  a  short  subject  he  wanted  to  see  was  shown 
"the  other  day."  If  only  the  manager  had  ad- 
vertised the  fact  that  it  was  on  view ! 


Newspaper,  Magazine  Delivery  Boys  Plug  'Superman'  Buy  U.  S.  Defense  Bonds 

Sock  campaign  for  Paramount's  "Superman"  at  the  Palace  Theatre  in  Syracuse  was  led  off  with  a  three  g  ^^  ^^^^  U^jj  ability 
block  long  parade  of  newspaper  and  magazine  delivery  boys,  accompanied  by  a  police  escort,  to  attend 

a  special  matinee  of  the  cartoon.   (For  details  of  a  unique  "Superman"  contest,  see  story  on  page  50.)  — — 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  53 


SHORTSUBJECTS  by  SERIES 


Idzal's  Civilian  Defense  Display  ' 

This  novel  and  timely  window  display  was  ar- 
ranged by  Manager  David  M.  Idzal  of  the  Fox 
Theatre,  Detroit,  with  the  cooperation  of  a 
neighborhood  Kresge  store,  for  his  engagement 
of  RKO-March  of  Time's  "When  Air  Raids 
Strike." 

Uses  New  York  Cards 
To  Sell  Short  Subject 

One  showman  who  recognized  the  exploita- 
tion possibilities  of  "The  Tell-Tale  Heart." 
two-reel  dramatic  subject  starring  Joseph  Schild" 
kraut,  is  Alanager  George  Caldwell  of  the 
Bandbox  Theatre,  MifTlinburg,  Pa. 

As  a  highlight  of  his  campaign,  Caldwell  took 
advantage  of  STR's  post  card  mailing  service. 
Postmarked  New  York,  the  cards  contained 
messages  urging  residents  of  MifTlinburg  to  be 
sure  and  see  "The  Tell-Tale  Heart." 

If  you  plan  to  play  this  two-reeler,  or  any 
other  important  short  subject  in  the  near  future, 
get  those  extra  dollars  at  the  box-office  by 
using  STR's  card-mailing  ser\Mce.  You  needn't 
necessarily  confine  yourself  to  features,  yon 
know.  Give  j'our  short  subjects  a  break.  They 
deserve  it. 

Tn  case  you  have  no  knowledge  of  the  stunt, 
it  works  like  this :  At  your  request,  we  supply 
the  cards  free.  Just  advise  the  number  needed 
to  cover  your  list,  and  we  will  forward  them 
to  you  for  inscription  and  the  application  of 
penny  postage.  You  return  them  to  us  and  we 
take  care  of  the  mailing.  From  New  York 
your  patrons  receive  the  cards  endorsing  a 
forthcoming  attraction. 

Just  to  prove  that  this  form  of  exploitation 
is  applicable  to  many  t\'pes  of  short  subjects 
we  offer  herewith  a  few  sample  messages : 

"Dear  Jane — Having  grand  time.  Just  read 
Dorothy  Thompson's  article  in  the  evening 
paper.  Bv  the  way,  I  understand  she's  fea- 
tured in  that  new  International  Forum  com- 
ing to  the  Bijou  next  week.  Be  sure  to  see 
it. — Ann. 

"Dear  Joe — My  visit  to  the  big  city  brought 
me  together  with  the  police — I  ran  past  a  red 
traffic  light.  But  say,  it's  a  fine  force  they've 
got  here,  and  if  you  want  proof  just  go 
to  the  Blank  Theatre  next  Sunday  and  see 
'New  York's  Finest.' — Bill. 

"Dear  Mary — Just  saw  the  ballet  at  the 
Metropolitan.  Wish  you  could  have  been 
here,  but  then,  I've  got  nothing  on  you, 
'cause  you'll  be  seeing  'The  Gay  Parisian' 
at  the  Regent  soon.  Swell  music,  swell 
dancing,  swell  Technicolor,  swell  subject. 
Just  like  seeing  the  real  thing. — Mabel. 

"Dear  Harriet — Maybe  it's  my  imagina- 
tion, but  I  could  swear  I  saw  Robert  Bench- 
ley  walking  down  Broadway.  Anyway,  I  did 
see  his  new  comedy,  "The  Witness."  It's 
full  of  chuckles.  Better  find  out  when  it's 
coming  to  the  Tivoli. — Evelyn." 


COLUMBIA 

^1940-41-^r-194^42-^ 


Com- 

Com- 

Series 

Sold  pleted 

Sold  pleted 

All  Star  Comedies  

18 

All 

18 

12 

Cinescopes   

in 

o 
o 

c 

Color  Rhapsodies  

16 

10 

16 

6 

Community  Sings 

10 

8 

10 

8 

Fables  Cartoons   

8 

All 

8 

4 

Glove  Slingers   

None 

4 

3 

International  Forum 

None 

6 

i 

New  York  Parade  

6 

2 

None 

Panoramics   

None 

12 

Phantasies  Cartoons  .  . 

8 

7 

8 

3 

Quiz  Reels  

6 

Ail 

6 

c 
3 

Screen  Snapshots   

12 

9 

10 

8 

Stooge  Comedies  .... 

8 

Ail 

8 

O 

This  Changing  World... 

None 

6 

2 

Tours  

10 

All 

8 

4 

Washington  Parade 

6 

4 

None 

World  of  Sports  

12 

8 

12 

7 

TOTAL   

130 

107 

140 

81 

METRO-GOLDWYN 

-MAYER 

Cartoons   

18 

13 

16 

c 
o 

Miniatures   

10 

All 

10 

4 

Our  Gang   

9 

All 

10 

6 

Passing  Parade   

9 

All 

10 

4 

Pete  Smith  Specialties.  . 

14 

12 

14 

1 

Fitzpatrick  Traveltalks 

12 

All 

12 

1  u 

Special  Subjects   

1 

Two  Reel  Specials  

6 

AM 

6 

3 

TOTAL   

78 

71 

78 

A  1 
^  1 

PARAMOUNT 

Animated  Antics  

10 

13 

None 

Color  Classic  

None 

1 

None 

Fascinating  Journeys  .  . 

6 

All 

2 

All 

Gabby  Cartoons  

8 

All 

None 

Headliners   

8 

7 

6 

3 

Hedda  Hopper   

None 

6 

4 

Madcap  Models   

6 

4 

6 

3 

Paragraphrcs   

6 

5 

None 

Popeye   

12 

All 

12 

7 

Popular  Science   

6 

All 

6 

4 

Quiz  Kids   

None 

6 

4 

Robert  Benchley  

4 

All 

4 

3 

Speaking  of  Animals 

None 

6 

4 

Special  Cartoon  

1 

1 

1 

Sportlights   

13 

All 

13 

9 

Superman  Cartoons 

.  None 

12 

6 

Unusual  Occupations 

6 

AM 

6 

3 

TOTAL   

86 

86 

86 

52 

\\'alt  Disney's  "Lend  a  Paw,"  is  the  only 
Disnej'  cartoon  to  bear  a  dedication.  Animal 
lovers  the  world  over  are  familiar  with  the 
organization  known  as  The  Tailwaggers,  a  club 
which  lists  in  its  membership  names  of  such 
famous  dog-owners  as  Bette  Davis,  Bing  Crosby, 
Clark  Gable  and  for  that  matter,  practically 
all  the  screen  colony. 

"Lend  a  Paw"  is  dedicated  to  The  Tailwag- 
gers and  even  takes  its  name  from  the  motto 
of  the  societj'.  The  picture,  a  hilarious  tale  of 
Pluto,  the  pla3-ful  pup,  and  what  happened 
when  a  stray  kitten  found  its  way  into  Mickey's 
household,  was  originally  titled  "Three's  a 
Mob." 

When  the  film  was  completed,  the  Hollywood 
chapter  of  The  Tailwaggers  was  invited  to  a 
preview  and  they  were  so  enthusiastic  about  the 
cartoon  that  Walt  Disney  decided  to  change  the 
name  and  dedicate  the  production  to  the  or- 
ganization which  has  done  so  much  for  animals. 

Since  his  appearance  with  Leopold  Stokowski 


RKO-RADIO 

,-1940-41->r-1941-42— 


Com- 

Com- 

Series 

Sold  pletec 

Sold  pleted 

Disney  Cartoons   

18 

All 

18 

2 

Edgar  Kennedy   

6 

All 

6 

5 

Information  Please   

13 

All 

13 

5 

Leon  Errol   

6 

All 

6 

4 

March  of  Time  

13 

All 

13 

9 

Quintuplets  

1 

1 

None 

Ray  Whitley   

4 

All 

4 

3 

Picture  People   

13 

10 

13 

8 

South  America  

None 

3 

None 

Special  Subjects   

'  i 

Sportscopes  

13 

All 

13 

9 

TOTAL   

87 

All 

86 

46 

REPUBLIC 

Meet  the  Stars  

12 

8 

20TH  CENTURY-FOX 

Adventures  of  Newsreel 

Cameraman  

4 

4 

4 

Ail 

Dribble  Puss  Parade 

4 

1 

None 

Fashion  Forecast  

4 

None 

None 

•• 

Magic  Carpet  

8 

10 

12 

Believe  It  Or  Not  

None 

1 

None 

Sports  Reviews   

6 

7 

6 

All 

26 

All 

26 

1 J 

World  Today   

None 

4 

4 

K 
J 

TOTAL   

52 

52 

52 

39 

UNITED 

ARTISTS 

World  In  Action  

None 

12 

3 

UNIVERSAL 

Cartunes   

13 

All 

13 

9 

Musicals   

13 

All 

13 

12 

Special  Subjects  

1 

1 

2 

2 

Stranger  Than  Fiction... 

15 

All 

15 

9 

Variety  Views  

15 

All 

15 

11 

TOTAL   

57 

57 

58 

43 

VITAPHONE-WARNER  BROS. 

Broadway  Brevities   

9 

All 

12 

9 

Elsa  Maxwell  

3 

All 

None 

Hollywood   Novelties    .  .  . 

6 

All 

6 

'5 

Looney  Tunes   

16 

All 

16 

9 

Melody  Masters   

10 

Ail 

10 

6 

Merrie  Melodies   

26 

Ail 

26 

16 

Special  Subjects  

2 

2 

None 

Sports  Parades   

10 

All 

10 

'5 

Technicolor  Specials  .  . .  . 

6 

All 

6 

4 

TOTAL   

83 

88 

86 

54 

GRAND  TOTAL  .  . . . 

578 

552 

610 

356 

in  \\'alt  Disney's  "Fantasia,"  Mickey  Mouse 
was  unable  to  rest  until  he  could  do  a  picture  of 
his  own  w'ith  a  symphonic  flavor.  The  result  is 
"Sj'mphony  Hour,"  a  Disney  Technicolor  car- 
toon with  all-star  cast  including  Donald  Duck, 
whose  failure  to  appear  in  "Fantasia"  has  been 
a  long-standing  squaw'k  with  him. 

^Mickey  conducts  his  own  orchestra  with  Don- 
ald at  the  percussions ;  Clara  Cluck,  cello ; 
Clarabel  Cow,  violin ;  Horace  Horsecollar, 
double  bassoon,  and  Goofy,  trumpet. 

Exhibitors  should  mark  their  playdate  of  the 
subject  in  red,  with  a  view  to  devoting  extensive 
advertising  to  its  presentation.  If  sketches  of 
the  cartoon  characters  at  their  instruments  can 
be  obtained,  theatre  artists  could  make  enlarged 
cutouts  for  displaj"  in  music  shop  windows. 
Also,  a  cutout  of  conductor  Mickey  might  be 
placed  in  the  lobb}%  with  one  arm  manipulated 
by  an  electric  motor  in  such  a  way  as  to  give  the 
effect  of  the  Stokowski-influenced  mouse  wav- 
ing his  baton. 


Xend  a  Paw'  Dedicated  to  Tail- Waggers; 
Strong  Selling  Urged  for  'Symphonic  Hour' 


Page  54 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Leads  Set  for  ^Silver  Spoon'/  20th-Fox  Borrows  Post/ 
Finney  Signs  McLaglen/  Ed  Cahn  Made  Feature  Director 

Diana  Barrymore  has  been  awarded  the 
feminine  lead  opposite  Robert  Cummings  in 
Universal's  next  Henry  Koster  production, 
"Love  and  Kisses,  Caroline,"  set  to  go  be- 
fore the  cameras  as  soon  as  Miss  Barrymore 
completes  her  role  in  "Eagle  Squadron." 
The  picture  will  be  personally  directed  by 
Koster. 


RKO's  "Army  Surgeon,"  set  to  roll  this 
week  under  the  direction  of  Edward  Suther- 
land. The  cast  also  includes  Jane  Wyatt, 
Kent  Taylor,  George  Cleveland,  Walter 
Reed,  Lee  Bonnell  and  Jack  Briggs. 


"Down  Texas  Way,"  sixth  in  Monogram's 
"Rough  Riders"  series  featuring  Buck  Jones, 
Tim  McCoy  and  Raymond  Hatton,  has  been 
scheduled  for  early  production  with  Scott 
R.  Dunlap  as  producer.  Original  screen- 
play is  by  Jess  Bowers. 


"George   Washington   Slept  Here," 
Benny-Ann  Sheridan  starrer,  goes  into 
duction  at  Warner  Bros,  on  Monday 
William  Keighley  at  the  megaphone. 


Jack 
pro- 
with 


George  Murphy,  who  returned  recently 
from  a  personal  appearance  tour  which  in- 
cluded many  Army  camp  shows,  has  re- 
ported to  MGM  for  his  role  in  "Me  and  My 
Gal." 

Richard  Carlson  and  Dorothy  Comingore 
have  been  assigned  the  starring  roles  in 
RKO's  "Silver  Spoon,"  based  on  Clarence 
B.  Kelland's  Saturday  Evening  Post  serial. 
Filming  is  set  to  get  under  way  around  the 
first  of  next  week. 


Producer  Edward  Finney  has  signed  Vic- 
tor McLaglen  to  star  in  ""The  Clown"  which 
he  will  film  for  a  major  release.  The  story 
is  by  Frederich  Feher,  who  will  direct  and 
handle  the  musical  score.  Darryl  Hickman 
will  have  an  important  role  in  the  film. 


Pine-Thomas  Productions  have  signed 
Chester  Morris  to  a  new  three-picture  deal 
which  goes  into  effect  as  soon  as  he  com- 
pletes his  role  in  "Wrecking  Crew." 


Andy  Clyde  has  been  signed  by  Harry 
Sherman  to  appear  in  six  more  Hopalong 
Cassidy  features  during  the  next  year.  Clyde 
will  portray  the  always-hungry  Western 
character,  "California,"  and  makes  his  next 
appearance  in  "Lost  Canyon"  which  Lesley 
Selander  will  direct  with  William  Boyd  in 
the  starring  role.   

Minor  Watson  and  Jonathan  Hale  report 
to  Director  Sidney  Salkow  at  Columbia  for 
featured  roles  in  "He's  My  Old  Man,"  which 
stars  Pat  O'Brien  with  Glenn  Ford  and 
Evelyn  Keyes.   

George  Ernest,  Vince  Barnett  and  William 
Henry  have  been  signed  for  the  new  Gene 
Autry  starrer  at  Republic,  "Stardust  on  the 
Sage."  Louise  Currie  and  Edith  Fellows 
have  the  top  feminine  spots  and  Smiley 
Bumette  the  comedy  lead. 


Edward  Cahn,  for  three  years  director  of 
the  perennially  popular  "Our  Gang"  come- 
dies, advances  to  MGM  feature  director. 
Cahn's  first  assignment  will  be  "Ox  Train," 
adapted  by  Hugo  Butler  from  the  Jesse  E. 
Lasky,  Jr.,  original. 


Max  Baer  checked  in  at  the  Hal  Roach 
Studios  for  his  role  in  "Bridget  From  Brook- 
lyn," current  streamlined  comedy  which 
Kurt  Neumann  is  directing.  Baer  joins  a 
cast  which  includes  Arline  Judge,  William 
Bendix,  Grace  Bradley,  Marjorie  Woodworth, 
Joe  Sawyer  and  Marion  Martin. 


Anna  May  Wong  returns  to  the  screen  in 
PRC's  "Devil's  Sister"  opposite  Noel  Madi- 
son. Joseph  H.  Lewis  directs. 


Producer  Richard  Blumenthal,  currently 
preparing  Paramount's  "Are  You  a  Mason?" 
for  early  filming,  has  assigned  writers  to 
bring  the  old-time  stage  success  up  to  date. 


William  Post,  Jr.,  has  been  borrowed  from 
MGM  by  20th  Century-Fox  to  play  the  male 
lead  in  "Through  Different  Eyes,"  which 
Thomas  Z.  Loring  will  direct. 

James  ElHson  will  play  the  title  role  in 


Producer-Director  George  Stevens  has  his 
representative  looking  for  Gigi  Moore, 
Negro  singer  who  was  a  hit  on  Broadway 
several  seasons  back  and  who  dropped  out 
of  the  entertainment  field.  Stevens  wants 
her  for  a  role  in  "The  American  Way,"  his 
next  for  Columbia  to  follow  "Three's  A 
Crowd,"  now  shooting. 


Checker  Game 
For  Air  Raids 


Jack  L.  Warner  (seated, 
right),  vice  president  in 
charge  of  production  for 
Warner  Bros.,  playing 
checkers  with  Producer 
Hal  B.  Wallis  in  one  of 
the  air  raid  shelters  at 
the  Burbank  Studios  dur- 
ing a  test  drill.  On- 
lookers included,  left  to 
right,  Henry  Blanke,  S. 
Charles  Einfeld,  William 
Jacobs,  David  Lewis  and 
Steve  Trilling. 


Exhibitor  in  Hollywood 

Abe  Sadoff,  owner  of  the  4th  Street  Theatre  in 
Sioux  City,  Iowa,  recently  paid  a  visit  to  Bing 
Crosby  on  the  set  of  Bing's  latest  Paramount 
production,  "Road  to  Morocco." 

WANDERING 

AROUXD 
HOLLYWOOD 

(Ed.  note :  Following  is  the  last  column 
written  by  STR's  popular  Hollywood  com- 
mentator, The  Old  Timer,  and  was  prepared 
for  publication  only  a  few  hours  before  the 
sudden  and  untimely  death  of  its  author, 
Julius  A.  Lewis.) 

Down  to  San  Diego  for  the  triple  premiere 
of  20th  Century-Fox'  "To  the  Shores  of 
Tripoli"  at  the  Fox,  State  and  Plaza  theatres, 
with  personal  appearances  by  Phil  Silvers, 
John  Payne,  Nancy  Kelly,  Randolph  Scott, 
Lynn  Bari,  William  Tracy,  Maxie  Rosen- 
bloom,  Marjorie  Weaver  and  Arleen  Whelan. 
A  swell  time  with  a  swell  gang. 


Highlight  of  the  trip  was  a  birthday  cele- 
bration for  Nancy  Kelly  .  .  .  who  can  now 
vote.  Incidentally,  if  Randy  Scott  sees  this, 
Nancy  wants  to  talk  to  him  about  that  gin- 
rummy  game  on  the  way  down. 


From  "Treasure  Chest"  to  "The  Washing- 
ton Story"  in  one  hop.  That's  the  stunt  Bob 
Hope  is  pulling  for  Samuel  Goldwyn. 


That  noise  heard  around  town  the  other 
day  was  nothing  more  than  Jack  Oakie  re- 
turning to  town  for  his  next  assignment  at 
20th  Century-Fox.  Jack  will  have  the  top 
comedy  role  in  William  LeBaron's  produc- 
tion, "Iceland,"  starring  Sonja  Henie. 


RKO  will  pull  a  double-play  in  their 
next  "Falcon"  picture  titled  "The  Falcon's 
Brother."  George  Sanders,  the  current  Fal- 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  55 


con,  is  being  bumped  off,  and  his  brother 
in  real  life,  Tom  Conway,  will  continue  the 
series.  We  wonder  if  they'll  call  him  "junior." 
Sounds  like  a  Sanders  to  Conway  play,  with 
both  runners  out. 


Columbia's  signing  of  William  Seiter  to 
direct  the  forthcoming  Fred  Astaire-Rita 
Hayworth  musical,  tentatively  titled  "Carni- 
val In  Rio,"  should  develop  into  a  swell 
piece  of  showmanship.  Bill  knows  ALL  the 
answers  when  it  comes  to  film  musicals,  and 
with  Fred  and  Rita  in  the  top  spots,  it  looks 
like  money  in  the  bank. 


Just  saw  cowboy  star  Tom  Keene  without 
a  picture  of  his  horse,  which  leads  us  to  be- 
lieve that  Tom  is  slipping. 

HOLLYWOOD 
STUDIO 
ROIJXD-UP 

Eleven  new  pictures  were  started  this  week: 
COLUMBIA 

VALLEY  OF  LAWLESS  MEN — Principals:  Charles 
Starrett,  Russell  Hayden.  Luana  Walters,  Cliff  Ed- 
wards.   Director,  William  Berke. 

S.O.S.  ICELAND — Principals:  John  Beal,  Virginia 
Field,  Bruce  Bennett,  Larry  Parks.  Director,  Lew 
Landers. 

METRO-GOLD  WYN-MAYER 

TULIP  TIME  —  Principals:  Van  Heflin,  Kathryn 
Grayson,  Marsha  Hunt,  Cecilia  Parker.  Director, 
Frank  Borzage. 


MONOGRAM 

SHE'S  IN  THE  ARMY — Principals:  Veda  Ann  Borg, 
Marie  Wilson.  Lyie  Talbot,  Warren  Hymer.  Director. 
Jean  Yarbrough. 

LITTLE  MAC  ARTHURS — Principals :  Leo  Gorcey, 
Huntz  Hall,  Bobby  Jordan,  Gabriel  Dell,  Robert 
Armstrong.    Director,  Wallace  Fox. 


PARAMOUNT 

WAKE  ISLAND — Principals:  Brian  Donlevy,  Rob- 
ert Preston.  MacDonald  Carey,  Albert  Dekker.  Direc- 
tor, John  Farrow. 

PRODUCERS 

DEVIL'S  SISTER — Principals:  Anna  May  Wong, 
Noel  Madison.    Director,  Joseph  H.  Lewis. 


REPUBLIC 

STARDUST  ON  THE  SAGE  —  Principals :  Gene 
Autry,  Smiley  Burnette,  Louis  Currie,  Edith  Fellows. 
Director,  William  Morgan. 


20TH  CENTURY-FOX 

POSTMAN  DIDN'T  RING  —  Principals:  Brenda 
Joyce,  Richard  Travis.    Director,   Harold  Schuster. 


UNITED  ARTISTS 

BRIDGET  FROM  BROOKLYN— Principals :  Ar- 
line  Judge,  William  Bendix,  Grace  Bradley,  Max  Baer. 
Director,  Kurt  Neumann. 


UNIVERSAL 

DANGER  IN  THE  PACIFIC— Principals :  Leo  Car- 
rillo,  Andy  Devine,  Don  Terry.  Director,  Lew 
Collins. 


TITLE  CHANGES 

Rendezvous  in  the  Pacific  (MGM)  now  Pacific  Rendez- 
vous 

Tarzan  Against  the  World  (MGM)  now  Tarzan's  New 
York  Adventure 

Showdown  (Univ.)  now  Top  Sergeant 

Strictly  Dynamite  now  Footlight  Serenade 


David  Lewis  Draws  Three 
Paramount-  Assignments 

David  Lewis,  who  joined  Paramount  last 
week  as  an  associate  producer,  has  been  handed 
his  first  assignments  by  B.  G.  De  Sylva,  Execu- 
tive Producer. 

Lewis  will  supervise  production  on  "French- 
man's Creek,"  novel  by  Daphne  Du  Maurier, 
author  of  "Rebecca" ;  "The  Hour  Before 
Dawn,"  latest  novel  by  W.  Somerset  Maugham ; 
and  "Storm,"  December  Book-of-the-Month- 
Club  selection,  written  by  George  R.  Stewart. 


New  Contract  for  Victor  Young 

Victor  Young,  one  of  the  screen's  outstand- 
ing composers  and  orchestrators,  was  given  a 
new  contract  by  Paramount.  Young  wrote  the 
musical  score  for  "Reap  the  Wild  Wind,"  which 
won  lavish  praise  from  critics  and  public. 


Don  "Red"  Barry  for  Westerns; 
Donald  M.  Barry  for  Features 

Republic's  Western  star,  Don  Barry,  will  get 
two  different  billings  in  the  future,  depending 
on  the  type  of  picture  he  heads.  For  his  regular 
Western  series  he  will  be  called  Don  "Red" 
Barry,  and  for  other  features,  Donald  M.  Barry. 
Donald  M.  Barry  is  currently  heading  the  cast 
of  "Remember  Pear!  Harbor,"  with  Fay  Mc- 
Kenzie,  under  Joseph  Santley's  direction. 


"International  Honeymoon" 
First  for  Leo  McCarey  at  RKO 

First  picture  to  be  produced  and  directed  by 
Leo  McCarey  under  his  new  contract  with 
RKO  will  be  "International  Honeymoon,"  co- 

(Continiicd  on  Next  Page) 


RECORDS— ALONE  PROVE  GREATNESS 

HERE'S  THE  'XHAMP^' 


AmRPicTmssam! 


''rt*^*|ft  .^^1-,^ ^^^^^ 


v1l 


AT  ALL 


ASTOR  EXCHANGES 


Astor — Atlanta 
Northeastern — Boston 
Pam-0 — Buffalo 
Snecial — Chicago 
Monogram — Cincinnati 
Monogram — Cleveland 
Astor — Dallas 
Commercial — Denver 


Allied — Detroit 

Capitol-Monogram — Indianapolis 
Majestic — Kansas  City 
Majestic  Dist. — Los  Angeles 
Astor — Milwaukee 
Producer's — Minneapolis 
Northeastern — New  Haven 
Times  Pictures — N.Y.C. 
Superior — Toronto 


Astor — New  Orleans 
Liberty — Omaha 
Astor — Phila. 
Crown — Pittsburgh 
Variety — St.  Louis 
Astor — San  Francisco 
Principal — Seattle 
Peerless — Washington 


Page  56 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


"international  Honeymoon" 
First  for  Leo  McCarey  at  RKO 

{Continued  from  Preceding  Page) 
starring  Ginger  Rogers  and  Gary  Grant.  The 
story  is  an  original  by  McCarey  and  Sheridan 
Gibney.    The  picture  is  scheduled  to  go  into 
production  the  latter  part  of  May. 

McCarey,  one  of  the  industry's  most  success- 
ful producer-directors,  made  the  announcement 
shortly  after  moving  into  his  new  office  on  the 
RKO  lot,  where  he  will  make  two  pictures  on 
the  studio's  1942-43  schedule. 

It  was  at  RKO  that  McCarey  produced  and 
directed  "Love  Affair,"  and  more  recently  pro- 
duced the  highly  successful  comedy,  "My  Fa- 
vorite Wife,"  starring  Grant  and  Irene  Dunne. 


Check-up  of  1941~42  product 

Product  sold  under  the  consent  decree  is  listed  by  block,  with  production  numbers 
as  given  to  date  by  other  distributors  using  this  designation  for  releases. 


Join  "Orchestra  Wife"  Cast 

Carole  Landis,  Mary  Beth  Hughes  and  the 
Nicholas  Brothers  have  been  added  to  the  cast 
of  "Orchestra  Wife,"  joining  George  Mont- 
gomery, Lynn  Bari,  Cesar  Romero  and  Glenn 
Miller  in  the  20th  Century-Fox  production. 
The  picture  is  currently  before  the  cameras 
under  the  direction  of  John  Brahm. 


Estabrook  Completes  Original 

Scenarist  Howard  Estabrook  has  completed 
his  original,  "Patrol  Over  Dover,"  and  will 
confer  this  week  with  executives  of  two  studios 
interested  in  the  story.  The  plot  is  climaxed 
with  the  efforts  of  the  British  to  smash  the 
German  fleet  which  fled  through  the  channel 
from  Brest. 


MacLane  Reports  to  RKO 

Barton  MacLane,  who  recently  returned  from 
a  personal  appearance  tour,  will  report  to  RKO 
in  a  few  days  for  a  featured  spot  in  Damon 
Runyon's  production,  "It  Comes  Up  Love," 
scheduled  to  early  filming. 


Another  "Lone  Wolf"  Film 

Columbia's  "Lone  Wolf  in  Scotland  Yard," 
starring  Warren  William,  will  be  directed  by 
Edward  Dmytryk,  with  cameras  scheduled  to 
roll  in  about  a  week. 


U  Assigns  "Texas"  Cast 

Anne  Gwynne,  Robert  Stack,  Brod  Crawford 
and  Andy  Devine  have  been  assigned  the  top 
{Continued  on  Page  57) 


Smiley  Burnette,  Gene  Autry's  pal  in  all  of  his 
pictures,  greets  Roger  MacDonald  and  his  father, 
H.  F.  MacDonald,  owner  of  the  Lyric  Theatre, 
Kodiak,  Alaska,  on  the  set  of  "Home  in  Wy- 
omin',"  during  the  MacDonalds'  visit  to  Republic 
Studios. 


COLUMBIA 

Released 

3003  Bedtime  Story 

3004  You  Belong  to  Me 

3005  Men  in  Her  Life 

3007  Lady  Is  Willing 

3008  Texas 

3009  Ladies  in  Retirement 

3013  Adventures  of  Martin  Eden 

3015  Go  West,  Young  Lady 

3016  Three  Girls  About  Town 

3017  Blondie  Goes  to  College 

3020  Two  Latins  From 

Manhattan 

3021  Shut  My  Big  Mouth 

3022  Sing  For  Your  Supper 

3023  Harmon  of  Michigan 

3024  Honolulu  Lu 

3026  Secrets  of  the  Lone  Wolf 
3028  Confessions  of  Boston 
Blackie 

3030  Ellery  Queen  and  the 

Murder  Ring 

3031  Close  Call  for  Ellery  Queen 

3033  Tramp,  Tramp,  Tramp 

3034  Man  Who  Returned  to  Life 

3035  Cadets  on  Parade 

3036  Stork  Pays  Off 

3039  Harvard  Here  I  Come 

3040  Mystery  Ship 

3041  Blonde  From  Singapore 

3201  Royal  Mounted  Patrol  (W) 

3202  Riders   of   the   Bad  Lands 

(W) 

3203  West  of  Tombstone  (W) 

3204  Lawless  Plainsman  (W) 

3209  King  of  Dodge  City  (W) 

3210  Roaring  Frontiers  (W) 

3211  Lone  Star  Vigilantes  (W) 

3212  Bullets  for  Bandits  (W) 

3213  North  of  the  Rockies  (W) 
Invaders 

Alias  Boston  Blackie 
Two  Yanks  in  Trinidad 
Canal  Zone 

Awaitint!  Release 

Devil's  Trail  (W) 
Blondie's  Blessed  Event 
Prairie  Gunsmoke  (W) 
Down  Rio  Grande  Way  (W) 
Wife  Takes  a  Flyer 
Return  of  the  Rough  Riders 
Prairie  Gunsmoke  (W) 
Desperate  Chance  for  Ellery 

Queen 
Hello  Annapolis 
Submarine  Raider 
Sweetheart  of  the  Fleet 
Meet  the  Stewarts 
Not  a  Ladies  Man 

In  Production 

He  Kissed  the  Bride 
Three's  a  Crowd 
He's  My  Old  Man 
Parachute  Nurse 
S.O.S.  Iceland 

Valley  of  Lawless  Men  (W) 

MGM 

Released 

Block  No. 

rOr.  Jekyll  and  Mr.  Hyde 
.-I  J  Lady  Be  Good 

1  Down  in  San  Diego 

{Honky-Tonk 
Married  Bachelor 
Srailin'  Through 
Feminine  Touch 

f  Chocolate  Soldier 
^  J  Unholy  Partners 
S  Shadow  of  the  Thin  Man 
L  Two  Faced  Woman 

^  H.  M.  Pulham,  Esq. 

Design  For  Scandal 
"1  Tarzan's  Secret  Treasure 
L  Kathleen 

Babes  on  Broadway 
Dr.  Kildare's  Victory 
Johnny  Eager 
Mr.  and  Mrs.  North 
Bugle  Sounds 

Joe  Smith,  American 
Woman  of  the  Year 
Vanishing  Virginian 
.  Yank  on  the  Burma  Road 

We  Were  Dancing 
Born  to  Sing 
Nazi  Agent 
This  Time  For  Keeps 
Courtship  of  Andy  Hardy 

fRio  Rita 

J  Fingers  at  the  Window 
'  1  Mokey 
^Kid  Glove  Killer 


MGM  (Cont.) 

Awaiting  Release 

Panama  Hattie 

Mrs.  Miniver 

Born  To  Be  Bad 

Tarzan's  New  York  Adventure 

Pacific  Rendezvous 

Tortilla  Flat 

Ship  Ahoy 

Sunday  Punch 

Grand  Central  Murder 

Once  Upon  a  Thursday 

Her  Cardboard  Lover 

In  Production 

Somewhere  I'll  Find  You 
Apache  Trail 
Get  Rich  Quick  Maisie 
Jackass  Mail 

Man  Who  Lost  His  Way 

Pierre  of  the  Plains 

Yank  at  Eton 

Tulip  Time 

I  Married  an  Angel 

MONOGRAM 

Released 

Arizona  Bound  (W) 

Gentleman  From  Dixie 

Stolen  Paradise 

Let's  Go  Collegiate 

Underground  Rustlers  (W) 

Borrowed  Hero 

Gun  Man  From  Bodie  (W) 

Zis   Boom  Bah 

Riot  Squad 

Road  to  Happiness 

Freckles  Comes  Home 

Thunder  River  Feud  (W) 

Tonto  Basin  Outlaws  (W) 

Top  Sergeant  Mulligan 

Spooks  Run  Wild 

Saddle  Mountain  Roundup  (W) 

Double  Trouble 

I  Killed  That  Man 

Lone  Star  Law  Men  (W) 

Mr.  Wise  Guy 

Forbidden  Trails  (W) 

Below  the  Border  (W) 

Law  of  the  Jungle 

Man  from  Headquarters 

Private  Snuffy  Smith 

Rock  River  Renegades  (W) 

Black  Dragon 

Western  Mail  (W) 

Arizona  Roundup  (W) 

Ghost  Town  Law  (W) 

Man  With  Two  Lives 

Klondike  Fury 

Awaiting  Release 

Maxwell  Archer,  Detective 
Boothill  Bandits  (W) 
Corpse  Vanishes 
So's  Your  Aunt  Emma 

In  Production 

Continental  Express 
Little  MacArthurs 
She's  In  the  Army 
Where  Trails  End  (W) 

PARAMOUNT 

Released 

Block  No. 

(New  York  Town 
Buy  Me  That  Town 
Hold  Back  the  Dawn 
Nothing  But  the  Truth 
Henry  Aldrich  For  President 

{Skylark 
Among  the  Living 
Birth  of  the  Blues 
Night  of  Jan.  16th 
Glamour  Boy 

{Sullivan's  Travels 
No  Hands  on  the  Clock 
Bahama  Passage 
Pacific  Blackout 
Mr.  Bug  Goes  to  Town 

{Remarkable  Andrew 
Fly  By  Night 
Torpedo  Boat 
Fleet's  In 
Lady  Has  Plans 

{Great  Man's  Lady 
Henry  and  Dizzy 
True  to  the  Army 
My  Favorite  Blonde 
This  Gun  for  Hire 

{Riders  of  the  Timberline 
Secrets  of  the  Wastelands 
Stick  to  Your  Guns 
Outlaws  of  the  Desert 
Twilight  on  the  Trail 
Louisiana  Purchase 
Reap  the  Wild  Wind 
Undercover  Man  (W) 


PARAMOUNT  (Cont.) 

Awaiting  Release 

Sweater  Girl 
Night  in  New  Orleans 
Tombstone 
Dr.  Broadway 
Young  and  Willing 
Street  of  Chance 
American  Empire 
I  Live  on  Danger 
Holiday  Inn 

Beyond  the  Blue  Horizon 
Wildcat 

Mr.  and  Mrs.  Cugat 

Take  a  Letter  Darling 

Palm  Beach  Story 

My  Heart  Belongs  to  Daddy 

Mrs.  Wiggs  of  the  Cabbage  Patch 

Henry  Aldrich,  Editor 

In  Production 

Forest  Rangers 
Glass  Key 
Road  to  Morocco 
Major  and  the  Minor 
Priorities  of  1942 
Wake  Island 

PRODUCERS 
RELEASING  CORP. 

Released 

202  Girl's  Town 

205  Hard  Guy 

206  Duke  of  the  Navy 

207  Broadway  Big  Shot 

210  Too  Many  Women 

211  Dawn  Express 

213  Miracle  Kid 

214  Today  I  Hang 

215  Law  of  the  Timber 

229  Strangler 

230  Swamp  Woman 

251  Texas  Man  Hunt  (W) 

252  Raiders  of  the  West  (W) 

257  Billy  the  Kid  Wanted  (W) 

258  Billy  the  Kid's  Round-Up 

(W) 

259  Billy  the  Kid  Trapped  (W) 

263  Lone  Rider  and  a  Bandit 

(W) 

264  Lone  Rider  in  Cheyenne  (W) 

Awaiting  Release 

201  Men  of  San  Quentin 
209  Mad  Monster 

216  House  of  Errors 

217  Panther's  Claw 

218  Inside  the  Law 

219  Gallant  Lady 

253  Rolling  Down  the  Great 

Divide  (W) 

In  Production 

208  Devil's  Sister 


RKO-RADIO 


Released 

Block  No. 

{Citizen  Kane 
Parachute  Battalion 
Father  Takes  a  Wife 
Lady  Scarface 
All  That  Money  Can  Buy 

{Look  Who's  Laughing 
Mexican  Spitfire's  Baby 
Unexpected  Uncle 
Gay  Falcon 
Suspicion 

{Obliging  Young  Lady 
Date  With  the  Falcon 
Week  End  for  Three 
Playmates 
Four  Jacks  and  a  Jill 

{Call  Out  the  Marines 
Joan  of  Paris 
Mexican  Spitfire  at  Sea 
Sing  Your  Worries  Away 
Valley  of  the  Sun 

fMayor  of  44th  Street 
J  Bashful  Bachelor 
]  Scattergood  Rides  High 
I^Tuttles  of  Tahiti 

^  rBandit  Trail 

>J  Dude  Cowboy 

-  [Riding  the  Wild  Wind 

( Thundering  Hoofs 

Come  on  Danger 
I  Land  of  the  Open  Range 

Dumbo 
Fantasia 
Ball  of  Fire 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  57 


Up-To-Pate  Release  Record 


RKO-RADIO  (Cont.) 

Awaiting  Release 

Falcon  Takes  Over 

Powder  Town 

My  Favorite  Spy 

Syncopation 

Magnificent  Ambersons 

Mexican  Spitfire  Sees  a  Ghost 

Journey  Into  Fear 

In  Production 

Pride  of  the  Yankees 
Bambi 

REPUBLIC 

Released 

101  Lady  for  a  Night 

102  Sleepytime  Gal 

107  Mountain  Moonlight 

108  Hurricane  Smith 

109  Sailors  on  Leave 

110  Mercy  Island 

111  Devil  Pays  Off 

112  Mr.  District  Attorney  in  the 

Carter  Case 

113  Tuxedo  Junction 

114  Tragedv  at  Midnight 

115  Yokel  Boy 

116  Shepherd  of  the  Ozarks 
118  Affairs  of  Jimmy  Valentine 

121  Public  Enemies 

122  Pardon  My  Stripes 
133  Pittsburgh  Kid 

143  Sierra  Sue  (W) 

144  Heart  of  the  Rio  Grande  (W) 

145  Cowboy  Serenade  (W) 

151  Jesse  James  at  Bay  (W) 

152  Red  River  Valley  (W) 

153  Mail  from  Cheyenne  (W) 

154  South  of  Santa  Fe  (W) 

155  Sunset  on  the  Desert  (W)^ 

161  Outlaws   of    Cherokee  Trail 

(W) 

162  Gauchos  of  El  Dorado  (W) 

163  West  of  Cimarron  (W) 

164  Code  of  the  Outlaw  (W) 

165  Raiders  of  the  Range  (W) 

171  Apache  Kid  (W) 

172  Death  Valley  Outlaws  (W) 

173  Missouri  Outlaw  (W) 

174  Arizona  Terrors  (W) 

175  Stagecoach  Express  (W) 

176  Jesse  James,  Jr.  (W) 

Awaiting  Release 

Girl  From  Alaska 
Home  in  Wyomin'  TW) 
Westward  Ho  (W) 

In  Production 

In  Old  California 
Remember  Pearl  Harbor 
Stardust  on  the  Sage  (W) 

20th  CENTURY-FOX 

Released 

Block  No. 

rSun  Valley  Serenade 
Dressed  to  Kill 
'^•l  Charley's  Aunt 
Private  Nurse 
Wild  Geese  Calling 
j  Belle  Starr 
i  Charlie  Chan  in  Rio 

fMan  at  Large 
Yank  in  the  R.A.F. 
Week  End  in  Havana 
We  Go  Fast 
Great  Guns 
rl  Wake  Up  Screaming 
^  J  Small  Town  Deb 
]  Swamp  Water 
'^Moon  Over  Her  Shoulder 

(Cadet  Girl 
Marry  the  Boss'  Daughter 
Rise  and  Shine 
Perfect  Snob 
Confirm  or  Deny 
^  j  Blue,  White  and  Perfect 
t  How  Green  Was  My  Valley 

{Remember  the  Day 
Son  of  Fury 
Right  to  the  Heart 
Young  America 
Gentleman  at  Heart 

(On  the  Sunny  Side 
Roxie  Hart 
Song  of  the  Islands 
Castle  in  the  Desert 
Xight  Before  the  Divorce 

{Remarkable  Mr.  Kipps 
To  the  Shores  of  Tripoli 
Rings  on  Her  Fingers 
Who  Is  Hope  Schuyler? 
Secret  Agent  of  Japan 

^J"Last  of  the  Duanes 
"I^Riders  of  the  Purple  Sage 

Sundown  Jim  (W) 
*^|^Lone  Star  Ranger  (W) 


It  Happened  in  Flatbush 
Outlaw 

Mad  Martindales 

Man  Who  Wouldn't  Die 

My  Gal  Sal 

This  Above  All 

Tales  of  Manhattan 

Moontide 

Whispering  Ghosts 

Ten  Gentlemen  From  West  Point 

In  Production 

Magnificent  Jerk 
A-Haunting  We  Will  Go 
Loves  of  Edgar  Allan  Poe 
Orchestra  Wife 
Pied  Piper 

Postman  Didn't  Ring 
Footlight  Serenade 
Thunderbirds 

UNITED  ARTISTS 

Released 

New  Wine 
Lydia 
Miss  Polly 
Sundown 
Niagara  Falls 
Tanks  a  ^lillion 
International  Lady 
All  American  Co-Ed 
Fiesta 

Corsican  Brothers 
Shanghai  Gesture 
Hay  Foot 
Brooklyn  Orchid 
Mister  V 

To  Be  Or  Not  To  Be 
Gold  Rush 
Jungle  Book 
Gentleman  After  Dark 
Dudes  Are  Pretty  People 

Awaiting  Release 

Ships  With  Wings 
Twin  Beds 
About  Face 
Cubana 

Friendly  Enemies 

In  Production 

Miss  Annie  Rooney 
Moon  and  SixPence 
Bridget  From  Brooklyn 

UNIVERSAL 

Released 

6001  Keep  'Em  Flying 

6002  Ride  'Em  Cowboy 

6004  Unfinished  Business 

6005  It  Started  With  Eve 
6007  Appointment  for  Love 

6012  Ghost  of  Frankenstein 

6013  Bad  Lands  of  Dakota 

6014  Paris  Calling 

6015  Wolf  Man 

6016  Never   Give   a    Sucker  An 

Even  Break 

6017  What's  Cookin' 

6020  South  of  Tahiti 

6021  Mob  Town 

6023  North  to  the  Klondike 

6025  Moonlight  in  Hawaii 

6026  Juke  Box  Jennie 

6027  'Frisco  Lil 

6028  Flying  Cadets 

6029  Melody  Lane 

6030  Sing  Another  Chorus 
5031  Borabaj'  Clipper 

6032  Jail  House  Blues 

6033  Swing  It  Soldier 
6035  Burma  Convoy 

6037  Don't  Get  Personal 

6038  Sealed  Lips 

6039  Treat  'Em  Rough 

6042  Mad  Doctor  of  Market  St. 

6044  Quiet  Wedding 


6045  Girl  Must  Live 

6046  Hellzapoppin 

6051  Kid  From  Kansas 

6052  Road  Agent 

6061  Man  From  Montana  (W) 

6062  Masked  Rider  (W) 

6063  Arizona  Cyclone  (W) 

6064  Stage  Coach  Buckaroo  (W) 
Mystery  of  Marie  Roget 

Butch  ^Iinds  the  Baby 

Awaiting  Release 

6024  Almost  Married 
6034  Mississippi  Gambler 
6036  Strange  Case  of  Dr.  Rx. 
6041  You're  Telling  Me 

6047  Saboteur 

6048  Spoilers 

6053  L^nseen  Enemv 

6065  Fighting  Bill  Fargo  (W) 
Tough  As  They  Come 
Drums  of  the  Congo 
Escape  From  Hong  Kong 
There's  One  Born  Every  Minute 
Lady  In  a  Jam 

Halfway  to  Shanghai 
Top  Sergeant 

In  Production 
Eagle  Squadron 
Pardon  My  Sarong 
Broadway 

Strictly  in  the  Groove 
Destiny 

Danger  in  the  Pacific 

WARNER  BROTHERS 

Released 

Block  No. 

rSmiling  Ghost 
J  Navy  Blues 

Nine  Lives  Are  Not  Enough 

Law  of  the  Tropics 
^International  Squadron 

j.^|J  Maltese  Falcon 

(^One  Foot  in  Heaven 

Target  For  Tonight 
Blues  in  the  Night 

f  Body  Disappears 

Steel  Against  the  Sky 
J  You're  in  the  Army  Now 
'  i  They  Died  With  Their 
Boots  On 
^All  Through  the  Night 
^Man  Who  Came  to  Dinner 
Wild  Bill  Hickok  Rides 
Sons  of  the  Sea 
^Dangerously  They  Live 

{Bullet  Scars 
Always  In  My  Heart 
This  Was  Paris 
Male  Animal 
Larceny,  Inc. 
Sergeant  York 
Captain  of  the  Clouds 
Kings  Row 
Prime  Minister 

Awaiting  Release 

f  Murder  in  the  Big  House 

I  Was  Framed 
t^<  In  This  Our  Life 

Juke  Giri 
LLady  Gangster 
Arsenic  and  Old  Lace 
Big  Shot 
Gay  Sisters 
Wings  for  the  Eagle 
Yankee  Doodle  Dandy 

In  Production 

Across  the  Pacific 
Constant  Nymph 
Desperate  Journey 
Hard  Way 


SUMMARY 


Company 


Westerns 


Westerns 


Westerns 


Westerns 


20th  Century-] 
Westerns   .  . 

United  Artists 

Universal  .  .  .  . 
Westerns   . . 

Warner  Bros. 

TOTALS- 


-Regular  Features. 
Westerns   


Awaiting 

In 

Released 

Release 

Production 

30 

9 

5 

9 

4 

1 

33 

11 

9 

19 

3 

3 

13 

1 

1 

.  27 
6 

17 

6 

11 

6 

1 

7 

1 

27 

7 

2 

6 
16 

1 

2 

19 

2 

1 

38 

10 

8 

4 
19 

5 

3 

35 

14 

6 

4 

1 

27 

10 

4 

.  282 

93 

49 

68 

10 

3 

TOP  SERGEANT  (Univ.j  Gangster.  Princi- 
pals: Leo  Carillo,  Andy  Devine,  Don  Terry, 
Eh^se  Knox,  Don  Porter,  Addison  Richards. 
Plot:  A  bank  robber  joins  the  Army  as  a 
perfect  hideout  from  the  police.  His  sergeant 
turns  out  to  be  the  brother  of  a  man  he  had 
killed.  The  Sergeant  is  court-martialed  for 
negligent  homicide  after  the  robber  cun- 
ningly diverts  the  blame  for  a  bridge  he  had 
blown  up.  upon  the  Sergeant.  When  some 
of  the  bank  robber}'  bills  show  up  in  town 
the  Sergeant  suddenh'  realizes  who  the  man 
is,  and  goes  after  him.  Director,  Christy 
Cabanne. 

THUNDER  BIRDS  (20th-Fox)  Drama. 
Principals:  Gene  Tierney,  Preston  Foster, 
Jack  Holt,  John  Sutton.  Plot:  This  is  the 
story  of  the  battles  flying  men  must  win  on 
the  ground  before  they  become  heroes  of  the 
air;  especially  how  one  young  man  suffered 
from  air  sickness  and  his  fight  to  master  it 
with  the  help  of  his  instructor,  who  was 
also  interested  in  his  girl.  It  is  told  against 
a  background  of  today's  training  of  Chinese, 
English  and  American  pilots  at  an  Ameri- 
can flying  center  in  Arizona.  Director,  Wil- 
liam Wellman. 

REMEMBER  PEARL  HARBOR  fRep.) 
Spy.  Principals:  Donald  Barry,  Alan  Curtis, 
Fay  McKenzie,  Rhys  Williams,  Sig  Rumann, 
Maynard  Holmes.  Plot:  The  area  around  an 
army  post  in  the  Philippines  is  the  center  of 
fifth  column  activity  because  of  its  strate- 
gic position.  Secret  leader  of  the  saboteurs 
is  the  owner  of  a  copra  plantation.  He  gets 
one  of  the  unsuspecting  soldiers  to  assist 
him  in  his  work,  but  when  the  boy  realizes 
what  he  has  done,  he  sacrifices  his  life  by 
power  diving  into  a  Jap  invasion  battle- 
ship, killing  all  on  board.  Director,  Joseph 
Santley. 

FOOTLIGHT  SERENADE  f20th  -  Fox) 
Drama.  Principals:  Betty  Grable,  Victor  Ma- 
ture, John  Payne,  James  Gleason,  Phil 
Silvers.  Plot:  The  world's  boxing  champ  is 
signed  as  a  leading-man  in  a  Broadway  show. 
He  forces  the  producer  to  let  him  hire  all 
the  girls.  Trouble  starts  when  one  of  the 
girls  in  whom  he  has  become  interested, 
turns  out  to  be  the  secret  wife  of  his  spar- 
ring partner.  After  the  champ  gives  the 
sparring  partner  a  terrific  beating,  the  secret 
comes  out,  so  he  apologizes  for  he  never 
wittingly  made  a  pass  at  another  man's 
wife.   Director,  Gregory  Ratoff. 


Waggner  "Texas"  Producer 

( Continued  from  Page  56) 

roles  in  Universal's  "Deep  in  the  Heart  of 
Texas,"  next  Western  epic  on  the  studio's 
shooting  schedule.  George  Waggner  produces 
from  the  Harold  Shumate  script.  The  studio 
purchased  film  rights  to  the  song  of  the  same 
title. 


Cabot  for  "Silver  Queen" 

Bruce  Cabot  joins  Priscilla  Lane  and  George 
Brent  as  the  stars  of  "Silver  Queen,"  which 
Harry  Sherman  will  produce  for  Paramount. 
Lloyd  Bacon  will  direct. 


Bronston  Sets  Back  'Foreign  Legion' 

Samuel  Bronston  has  set  back  production  of 
"British  Foreign  Legion,"  to  follow  his  next 
picture,  "City  Without  Men,"  which  he  will 
produce  with  B.  P.  Schulberg  for  Columbia. 
Bronston  hopes  to  acquire  North  African  back- 
grounds for  the  production  by  the  time  he  fin- 
ishes the  Columbia  chore. 


Page  58 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


ASTOR  PICTURES 


Rel. 

Mins.  Date 

Bat  Whispers  (My-D)  C.   Morris-U.   Merkel   86  

Cock  of  the  Air  (C)  Chester  Morris    71  

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  

Framed  for  Murder  (D)  Wallace   Ford-Fuzzy  Knight  

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  

Hell's  Crossroads  (D)A  Tom  Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck-Robt.  Young  70  

(Former  title  "Red  Salute") 

1  Cover  the  Waterfront  (D) .  ..Claudette  Colbert    80  

Let  'Em  Have  It  (G)  Bruce  Cabot-Virginia  Bruce  70  

Murder  at  the  Baskervilles  Arthur  Wontner   

Palooka  (C)   Stuart   Erwin-Lune  Velez  70  

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak  88  

Sky  Devils  (C-D)  Spencer  Tracy    88  

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn  Douglas  70  


See 
Issue  of 
.  Reissued 
.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 

.Reissued 

.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


MGM 


COLUMBIA 


Current  1940-41 


2010  Adventure  in  WashinBton(D)F. Herbert  Marshall-Virginia  Bruce...  84. 

2014  Blondie  in  Society  (OF  Penny  Singleton-Arthur  Lake   76. 

2023  Ellery  Queen  and  the 

Perfect  Crime  (My)A  Ralph  Bellamy-Margaret  Lindsay...  63. 

2215  Hands  Across  the  Rockies(W)  F.Bill  Elliott-Dub  Taylor   60. 

2001  Here  Comes  Mr.  Jordan(FA)A.Robt.   Montgomery-Rita  Johnson....  93. 

2013  Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper   76. 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally   Eilers-Donald   Woods   70. 

2206  Medico  of  Painted  Spring  (W)  F  .Chas.  Starrett-Terry  Walker   59. 

2020  Naval  Academy  (D)F  Jimmy  Lydon-Fred.   Bartholomew...  67. 

2039  Officer  and  the  Lady  (D)A. .  .  .Rochelle  Hudson-Bruce  Bennett   60. 

2003  Our  Wife   'OF  Ruth  Hussey-Melvyn  Douglas   93. 

2208  Prairie  Stranger  (W)F  Chas.  Starrctt-Patti  McCarfy   58. 

2214  Return  of  Daniel  Boone  (W)F.Bill  Elliott-Evelyn  Young   61. 

2026  Richest  Man  in  Town  (D)F... Frank  Craven-Edgar  Buchanan   69. 

2008  She  Knew  All  the  Answers(  D)  A  .  Franchot  Tone-Joan  Bennett   85. 

22IB  Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith   62. 

2019  Sweetheart  of  the  Campus  (MD)  .Ruby  Kceler- Harriet  Hilliard   61. 

2207  Thunder  Over  the  Prairie  (W) F.Charles  Starrett-Eileen  O'Hearn   60. 

2017  Tillie  the  Toiler  (C)F  Kay  Harris-William  Tracy   67. 

2009  Time  Out  for  Rhvthm  (DM)F.Rudy  Vallee- Rosemary  Lane   74. 

2042  Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden   62. 

2040  Voice  in  the  Night  (D)  Clive  Brook-Diana  Wynyard   83. 

2004  You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth   88. 

Current  1941-42 

3013  Adventures  of  Martin  Eden(D)  A.Glenn  Ford-Claire  Trevor  

Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane  

3003  Bedtime  Story  (OA  Loretta  Young-Fredric  March  

3041  Blonde  From  Sinnanore(CO) A . Florence  Rice-Leif  Erickson  

3017  Blondie  Goes  to  Colletie  (C)  F.Penny  Singleton-Arthur  Lake  

3212  Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter  

3035  Cadets  on  Parade  (D)  Freddie  Bartholnmew-Jimmy  Lydon . 

Canal   Zone   (D)F  Chester  Morris-John  Huhbard  

3031  Close  Call  for  Ellery 

Queen   (My)F   William  Gargan-Margaret  Lindsay.. 

3028  Confessions  of  Boston 

Blackie  (My)F   Chester  Morris-Harriet  Hilliard  

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay... 

3015  Go  West,  Young  Lariy(WMC)  F  .  Penny  Singleton-Glenn  Ford  

3023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  

3039  Harvard  Here  I  Come  (C)F...Maxie  Rosenhloom- Arline  Judge  

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter  

3009  Ladies  in  Retirement  (D)A...lda    Lupino-Louis  Hayward  

3007  Lady  Is  Willing  (CD)A  Marlene   Dietrich-Fred  MacMurray. 

3204  Lawless  Plainsman  (W)  Charles  Stj-rett-Russell  Hayden  

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter  

3034  Man  Who  Returned  to  Life  (D)AJohn  Howard-Lucille  Fairbanks  

3005  Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger  

3040  Mystery  Ship  (0)F  Lola  Lane-Paul  Kelly  

North  of  the  Rockies  (W)F ...Bill  Elliott-Tex  Ritter  

3202  Riders  of  the  Badlands  (W)F. Charles  Starrett- Russell  Hayden  

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter  

3201  Royal  Mounted  Patrol  (W) ...  .Charles  Starrett- Russell  Hayden  

3026  Secrets  of  the  Lone  Wolf  (My)  F  .Warren  William   

3021  Shut  My  Big  Mouth  (OF  Joe  E.  Brown-Adele  Mara  

3022  Sing  for  Your  Sunper  (DM)F.Jinx  FalkenhurB-"Buddy"  Rogers.. 

3036  Stork  Pays  Off  (C)F  Maxie  Rosenhloom-Rochelle  Hudson. 

3008  Texas  (D)F   William  Holden-Glenn  Ford  

3016  Three  Girls  About  Town(CD)  A  Joan  Blondell-John  Howard  

3033  Tramp,  Tramp,  Tramp  (C)  F  ..  .Florence  Rice-Bruce  Bennett  

3020  Two  Latins  From 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury  

Two  Yanks  in  Trinidad  (OA. .Pat  O'Brien-Brian  Donlevy  

3203  West  of  Tombstone  (W)F  Charles  Starrett- Russell  Hayden  

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck-Henry  Fonda  


5/30/41 
7/17/41 

8/14/41 
6/19/41 
8/21/41 
,5/8/41  . 

,6/30/41 

,6/26/41 

,5/22/41 

,7/24/41 

.8/28/41 

,9/18/41 

,5/7/41  . 

,6/12/41 

,5/15/41 

,7/15/41 

,6/26/41 

.7/30/41 

.8/7/41  . 

.6/20/41 

,7/10/41 

.5/20/41 

,9/25/41 


.b5/3l/4l 
. .b7/5/4l 

.b7/l2/4l 
.b6/14/41 
. .b8/2/41 
.b5/IO/4l 

,b6/28/4l 
.b6/28/4l 
.b5/24/4l 
.b7/l9/4l 
.b8/16/4l 
. ,b9/6/41 
.b9/l3/4l 
.b6/14/41 
,b5/24/4l 
.b7/12/4l 
. .b7/5/4l 
. .b8/2/4l 
. .b8/9/4l 
. .b6/7/41 
.h6/28/4l 
.b4/l9/4l 
.b9/27/4l 


87. 

.2/26/42  . 

. .b2/28/42 

67, 

,4/2/42  .. 

. .al/31/42 

85. 

.12/25/41 

.bl2/l3/4l 

67. 

. 10/16/41 

. .b8/30/41 

74. 

.1/15/42  . 

...b3/7/42 

58. 

.2/12/42  . 

. .h2/21/42 

63. 

.1/22/42  . 

. .all/1/41 

79, 

.3/19/42  . 

. . .b4/4/42 

67. 

.1/29/42  . 

..b3/ 14/42 

65. 

.1/8/42  .. 

.bl2/l3/4l 

68. 

. 1 I/I8/4I 

. .b8/30/4l 

71. 

.11/27/41 

.bll/29/41 

65. 

.9/11/41  . 

. .b9/20/4l 

65. 

.  12/18/41 

. .b2/28/42 

72. 

.  12/1 1/41 

. .alO/4/41 

63. 

.8/14/41  . 

.. .b8/9/4l 

91. 

.9/18/41  . 

. .b9/l3/4l 

91. 

.2/12/42  . 

. .bl/31/42 

3/12/42 

.al 1/29/41 

58. 

.1/1/42  . 

. .b9/27/4! 

60. 

.2/5/42  . 

. .b2/28/42 

90. 

.  1 1/20/41 

.bl0/l8/4l 

63, 

.9/4/41 

b8/2/4l 

60. 

.4/2/42  . 

. .b3/21/42 

57. 

.  12/18/41 

.bl2/20/4l 

60. 

.10/16/41 

. .b8/30/4l 

59. 

.  11/13/41 

. ,38/16/41 

66. 

. 11/13/41 

.hi  1/22/41 

71  . 

.2'l9/42 

. .b2/2l/42 

68 

. 12/4/41 

. .bl2/6/4l 

68. 

.11/6/41 

hi I/I5/4I 

92. 

. 10/9/41 

. .b9/27/4l 

73. 

. 10/23/41 

.b 10/25/41 

68. 

.3/12/42 

. .b3/28/42 

66 

. 10/2/41 

. .b9/27/4i 

84. 

.3/26/42 

. .h3/28/42 

1/15/42 

.  b 1/24/42 

97. 

. 10/30/41 

.blO/18/41 

Coming  1941-42 


Blondie's  Blessed  Event  Penny  Singleton-Arthur  Lake   69  4/9/42 

(Former  title  "Blondie  Greets  Guest") 
Desperate  Chance  for  Ellery 

Queen  (My)  Wm.  Gargan-Margaret  Lindsay  

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 

Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Down  Rio  Grande  Way  (W)  F  .  .Charles  Starrett-Russcll  Hayden         58.. 4/23/42 

He  Kissed  the  Bride  (C)  Joan  Crawford-Melvyn  Douglas  

Hello  Annanolis  (D)  Jean   Parker-Tom   Brown   62  . 4/23/42 

He's  My  Old  Man  Pat  O'Brien-Glenn  Ford  

Invaders,  The   (D)F  Leslie  Howard-Laurence  Olivier  104.  .4/15/42 

Meet  the  Stewarts  William  Holden-Frances  Dee    

Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  5/23/42 

Parachute  Nurse   Marguerite  Chapman- Kay  Harris  

Prairie  Gunsmnke  (W)  Bill    Elliott-Tex  Ritter  

Return  of  the  Rough  Riders(W)  Charles  Starrett-Russell  Hayden  

S.O.S.    Iceland   John  Deal- Virginia  Field  

Submarine  Raider  (D)  John  Howard-Marguerite  Chapman  

Sweetheart  of  the  Fleet  (C) . .  .Joan  Davis-Jinx  Falkenburg  

Three's  a  Crowd  (D)  Cary  Grant-Jean  Arthur  

,  Valley  of  Lawless  Men  (W) ..  Charles  Starrett-Russell  Hayden  

Wife  Takes  a  Flyer  (CD)  J.  Bennett-F.  Tone  4/30/42 

(Former  title  "Highly  Irregular") 


.32/28/42 

all/15/41 
.h3/28/42 
.33/14/42 
.32/28/42 


.b2/2l/42 
.  .33/7/4? 
. .33/7/42 


.al/17/42 


.33/21/42 
. .33/7/42 
.32/21/42 


.32/28/42 


MGM 


Current  1940-41 


141  Barnacle  Bill  (CD)F  Wallace  Beery-Virginia  Weidler  92,. 7/4/41  . 

139  Big  Store   (M-C)F  Marx   Bros. -Virginia   Grey   83.. 6/20/41 

137  Billy  the  Kid  (Tech.)  (D)F...Rob't  Taylor-Maureen  O'Sulllvan. . .  95.  .5/30/41 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson- Walter  Pidgeon(Tech.)  98.. 7/25/41 

145  Dr,Kililare'sWeddingDay(D)F.Lew  Ayres-Lionel  Barrymore   82.. 8/22/41 

138  Getaway   (G)A   Robert  Sterling-Van  Heflin  89  . 6/13/41 

'35  I'll  Wait  For  You  (D)F  Virginia  Weidler-Robt.  Sterling  75. .5/16/41 

146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickey  Rooney-Judy  Garlsnd  100. .8/15/41 

134  Love  Crazy  (F)A  Wm.  Powell-Myrna  Loy-F3y  Bainter  99.  .5/23/41 

133  People  vs.  Dr.  Kildare  (D)F..Lcw  Ayres-Lionel   Barrymore  77.  .5/2/41 

•43  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murphy  96  . 8/1/41 


,...b7/5/4l 
. .h6/2l/4l 
. .b5/31/41 
,  ,.h6/28/4l 
,  ..b8/23/4l 
,  ..b6/2l/4l 
, . .b5/IO/41 

, ...b8/9/4l 
. ..b5/l7/4l 
. ..b5/10/4l 
. ..b7/26/41 


Current  1940-41  (Cont. 


142  Stars  Look  Down  (D)  M.  Lockwood- Michael  Redgrave 

140  They  Met  in  Bombay  (D) A... Clark  Gable-Rosalind  Russell  92 

148  When  Ladies  Meet  (SO) A  Joan  Crawford-Rob't  Taylor  105 

147  Whistling  in  the  Dark(MyC)F.Skelton-Rutherford   78. 

136  Woman's  Face  (D)A  Joan-Crswford-Melvyn    Dougiss  106. 

Current  1941-42 

Mickey  Rooney-Judy  G3rl3nd  117. 

Ray  McDonald-Virginia  Weidler  81. 

Wallace  Beery-Mariorie  Main  101. 

Nelson  Eddy-Rise  Stevens  102. 

Mickey  Rooney-Lewis  Stone  93. 

Rosalind  Russell-W3lter  Pidgeon...  84. 
Dan  Dailey,  Jr.-Bonita  Grsnville...  73. 

Spencer  Tracy-lngrid  Bergman  127. 

Lew  Ayres-Lionel  Barrymore  82. 

Rosalind  Russell-Don  Ameche  93. 

Hedy  Lamarr-Robert  Young  120. 

Clark  Gable-L3n3  Turner  105. 

R.  Young-Marsha  Hunt-V.  Heflin..  63. 

Lana  Turner-Robert  Taylor  107. 

Shirley  Temple-Herbert  Marshall. ..  84. 

Marsha  Hunt-Van  Heflin   74. 

Eleanor   Powell-Ann   Sothern  112. 

Ruth  Hussey-Rob't  Young   81. 

Oracle  Allen-William  Post,  Jr  67. 

Conrad  Veidt-Ann  Ayars   82. 

iewed  as  "Salute  to  Courage") 

William  Powell-Myrna  Loy  97. 

J.  M3cDonald-Brian  Aherne  100. 

J.  Weissmuller-Maureen  O'Sulllvan.  81. 

Robert  Sterling-Ann  Rutherford  73. 

Garbo-Melvyn    Douglas   94. 

Edw.  G.  Robinson-Edward  Arnold..  94. 

K.   Grayson-F.  Morgan  101. 

Norma  Shearer-Melvyn  Douglas.  94. 

Spencer  Tracy- Kath3rine  Hepburn. .  1 12. 
L.   Day-B.   Nelson- K.  Luke  65. 


Rel. 

Mins.  Date 
98. .7/18/41 
6/27/41 
8/29/41 


See 
Issue  of 
.  ..b7/l2/4t 
. . .b6/28/4l 
. ..b8/30/4l 


216  Babes  on  Broadway  (M)F  

226  Born  to  Sing  (DM)  

220  Bugle  Sounds  (D)F  

208  Chocolate  Soldier  (M)A  

229  Courtship  of  Andy  Hardy(CD)F 

213  Design  for  Scsndal  (CD)A  

203  Down  in  San  Diego  (D)F  

201  Dr.  Jekyll  and  Mr.  Hyde(D)A. 

217  Dr.  Kildare's  Victory  (D)  

207  Feminine  Touch  (C)A  

212  H.  M.  Pulham,  Esq.  (0)A.... 

204  Honky-Tonk  (CD)F  

221  Joe  Smith,  American  (D)  

218  Johnny  Eager  (G)A  

215  Kathleen  (D)F  

232  Kid  Glove  Killer  (D)F  

202  Lady  Be  Good  (CM)F  

205  Married  Bachelor  (C)A  

219  Mr.  and  Mrs.  North  (MyC)F.. 

227  Nazi  Agent  (Spy)  A  

(Rev 

210  Shadowof  theThin  M3n(CMy)  F  . 

206  Smilin'  Through  (Tech.)(D)F. 

214  T3rzan's  Secret  Treasure  (D)F 

228  This  Time  For  Keeps  (C)F... 

211  Two  Faced  Wom3n  (OA... 

209  Unholy  Partners  (D)A  

223  Vanishing  Virginian  (CD). 
225  We  Were  Dancing  (SO A.. 

222  Woman  of  the  Year  (CD) A... 

224  Yank  on  the  Burma  Road(D)F 


.8/8/41   b8/2/41 

.5/9/41   ... .b5/IO/4l 


Jan  bl2/6/41 

Mar.  ..:..bl/24/42 

Jan  bl2/20/4l 

Nov  blO/18/41 

Mar  b2/l4/42 

Dec  bll/15/41 

Sept  b8/2/4l 

Sept  b7/26/41 

Jan  bl2/6/41 

Oct  b9/20/41 

Dec  bl  I/I5/4I 

Oct  b9/20/4l 

Feb  bl/IO/42 

Jan  bl2/l3/4l 

Dec  bll/15/41 

Apr  b3/l4/42 

Sept  b7/19/4l 

Oct  b9/l3/4l 

Jan  bl2/20/4l 

Mar  b  1/24/42 

Nov.  .....blO/25/41 

Oct  Ii9/I3/4I 

Deo  bll/15/41 

Mar  b2/14/42 

Nov  blO/25/41 

Nov  blO/l8/4l 

Feb  bl2/6/4l 

,M3r  bl/17/42 

Feb  bl/17/42 

Feb  bl/17/42 


Coming  1941-42 


Apsche  Trsil   William  Lundigsn-Donna  Reed  

Born  To  Be  Bad  (D)  Lew  Ayres-Lionel   Barrymore  a3/2l/42 

232  Fingers  at  the  Window(Mv) A  Lew  Ayres-L3r3ine  Day   80.. Apr  b3/l4/42 

Get  Rich  Quick  M3isie  (CD)  . Ann  Sothern-Red  Skelton  a3/28/42 

Grand  Central  Murder  (My).. Van    Heflin-Virginia   Grey  a3/2l/42 

Her  Cardbo3rd  Lover  (C)  Norm3  Shearer- Robert  Taylor  a2/2l/42 

I  Married  3n  Angel  (C)  Jeanette  MacDonald-Nelson  Eddy  alt/8/41 

Jackass  Mail   Wallace  Beery-Marjorie  Main  

Mrs.    Miniver    (D)  Greer  Garson- Walter  Pidgeon  al/17/42 

231  Mokey  (D)F   D.    Dailey-Donna   Reed   88.. Apr  b3/28/42 

Once  Upon  a  Thursday  (CD)  .M3rsh3  Hunt-Barry  Nelson  a3/28/42 

Pacific  Rendezvous   Lee  Bowman-Je3n  Rogers  

P3nama   Hattie   (CM)  Ann  Sothern-Dan  Dailey,  Jr  a8/30/4l 

Pierre  of  the  Plains  John  Carroll-Ruth  Hussey  

233  Rio  Rita  (CM)F  Abbott  &.  Costello   92, .Apr  b3/l4/42 

Ship  Ahoy  (CM)  Eleapor    Powell-Red   Skelton  al/17/42 

Somewhere  I'll  Find  You(CD)  .Clark   Gable-Lana  Turner  a3/28/42 

Sunday   Punch   (C)   Jean  Rogers-William  Lnndigan  32/21/42 

Tarzan's  New  York  Adventure. J.  Weismuller-M.  O'Sulllvan  a2/l4/42 

(Former  title  "Tarzan  Against  the  World") 

'Til  You   Return   (CD)  William   Powell-Hedy  L3m3rr  a3/28/42 

Tortilla  Flat  (C)  Tracy- Garfield- Lamarr-Tamiroff  31/24/42 

Tulip    Time   V3n   Heflin- Kathryn  Grayson  

Yank  at  Eton  Mickey  Rooney- Edmund  Gwenn  


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg   (D)F  Gorcy-Jordan-Hall   

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang  

Driftin'   Kid   (W)F  Tom  Keene-Betty  Miles  

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  

Father  Steps  Out  (D)F  Frank  Albertsop-Jed  Prouty  

Fugitive  Valley  (W)F  Corrigap- King-Terhune   

Gang's  All  Here  (G)  Frankie  Darro-Mant3n  Moreland  ... 

House  of  Mystery  (H)A  Kenneth  Kent-Judy  Kelly  

King  of  Zombies  (H)A  John  Archer-Mantan  Moreland  

Murder  by  Invitation  (My)A.  .Wallace  Ford-Mari3n  Marsh  

Pioneers,   The    (W)F  Tex   Ritter-Slim  Andrews  

Redhead    (D)A  June  Lang-Johnny  Downs  

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  

Silver   Stallion    (D)  David  Sharpe-Leroy  Mason-Thunder. 

Wanderers  of  the  Desert  (W) .  .Tom  Keene-Betty  Miles  

Wrangler's   Roost   (W)F  Range  Busters  


61.. 8/1/41  . 
63.. 8/8/4 1  . 
55. .9/26/41 
....8/8/41  . 
63.  .7/19/41 
60. .7/30/41 
....6/11/41 
62.. 5/7/4 1  . 
67.. 5/14/41 
65. .6/30/41 
61 . .5/10/41 
64. .5/21/41 
....10/31/41 
....5/28/41 
....6/25/41 
58. 6/4/4 1  . 


Current  1941-42 


57. 


Arizona  Bbund  (W)F  Buck  Jones-Tim  McCoy  

Arizona  Roundup  (W)  Tom  Keene  

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58. 

Black  Drsgons  (My)A  Dels  Lugosi-Josn  Barclay   63. 

Borrowed  Hero  (D)F  Florence  Rise-Alan  B3Xter  65. 

Double  Trouble  (C)F  Harry  Langdon-Charles  Rogers  64. 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. 

Freckles  Comes  Home  (G)  ...  .Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63. 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy   65. 

Gunman  From  Bodie  (W)F...ftuck  Jones-Tim   McCoy   f2 

I  Killed  That  Man  (My)A  Ricardo  Cortez-Joan  Woodbury  70. 

Klondike  Fury  (D)A  Edmund  Lowe-Lucille  Fairbanks....  68. 

Law  of  the  Jungle  (Spy)  Arline  Judge-John  King  

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jackie  Moran  62. 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn.  .. 

Man  From  Headqu3rters  (G)A. Frank  Albertson-Joan  Woodbury  63. 

Man  With  Two  Lives  (D)  A. ..  .Edward  Norris-John  Arden   65. 

Mr.  Wise  Guy  (CD)F  East  Side   Kids   70. 

Private  Snufl'y  Smith  (CD)  F.. Bud  Duncan-Edgar  Kennedy  67. 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard  Cromwell-Mary   Ruth  57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Rock  River  Renegades  (W)... Range  Busters  

Saddle  Mountain  Roundup(W)  .Range  Busters  

Snooks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcey-Huntz  HsII.  63. 

Stolen  Paradise   (D)A  Leon  Janney-Eleanor  Hunt   80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)F  Range  Busters   72. 

Tonto  Basin  Outlaws  (W)F... Range  Busters   63. 

Top  Sergeant  Mulligan  (OF,. Nat  Pendleton-Carol   Hughes  69. 

Underground   Rustlers   (W)F. .Range  Busters  56. 

Western   Mail   (W)  Tom  Keene-Je3n  Trent-Sug3r  Dawn  

Zis  Boom  Bah   (DM)F  Peter  Lind  Hayes-Grace  Hayes  62. 


7/19/41  . 
3/13/42  . 
1/30/42  . 
3/6/42  .. 
12/5/41  . 
11/21/41 
12/26/41 
i/2/42  .. 
9/5/41  .. 
3/27/42  . 
9/19/41  . 
11/14/41 
3/20/42  . 
2/6/42  .. 
9/12/41  . 
12/5/41  . 
1/23/42  . 
3/13/42  . 
2/20/42  . 
1/16/42  . 

12/19/41 
1/9/42  .. 
2/27/42  . 
8/29/41  . 
10/24/41 
10/31/41 

I /9/42   .  . 
10/10/41 
10/17/41 
11/21/41 
2/13/42  , 
1 1/7/41  . 


...bB/2/41 
...b8/9/4l 
. .b9/27/4l 
..37/19/41 
. ..b8/2/4l 
. .b9/20/4l 
..35/17/41 
. .b5/3l/4l 
. .b5/l7/4l 
...b7/5/4l 
. ..b5/3/4l 
. .b5/l7/4l 
..39/27/41 
.  .35/10/41 
. .36/14/41 
. .b7/l9/4l 


. .b7/26/4l 
..32/21/42 
. .b2/2l/42 
. ..b3/7/42 
. .bl2/6/4l 
.bll/15/41 
. .bl/31/42 
.311/22/41 
.  .b9/13/<ii 
, . .b4/4/42 
.blO/18/41 
..bl 1/8/41 
. .b3/2l/42 
. .al/17/49 
. .b9/20/4l 
.all/22/41 
..bl/31/42 
. .b3/l4/42 
. .b2/l4/42 
. .bl/31/42 


,bl2/20/4l 
, .bl/IO/42 
..32/21/42 
...38/9/41 
,blO/ll/4l 
,bl2/21/40 

. .b2/28/42 
.bll/29/41 
, .bil/l/41 
, .bl/17/42 
. .al/31/42 
..bll/l/41 


Coming  1941-42 


Boothlll  Bandits  Range  Busters   

Continental  Express   Rex   Harrison- Valerie  Hobson  

Corpse  Vanishes  (My)  Bela  Lugosi-Joan  Barclay  

Little  MacArthurs   Leo  Gorcey-Huntz  Hall  5/29/42 

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath  

She's  In  the  Army  Veda  Ann  Bora-Marie  Wilson  5/15/42 

So's  Your  Aunt  Emma  (CD). .Roger  Pryor-ZaSu  Pitts  4/17/42 

(Former  title  "Aunt  Emma  Paints  the  Town") 
Where  Trails  End  Tom  Keene-Joan  Curtis  5/1/42  . 


.33/28/42 
:a3/i4/4» 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


p. 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  59 


PARAMOUNT 


Current  1940-41  Mins. 

4038  Aloma  of  the  South  Seas  (D)F. Dorothy  Lamour-Jon  Hall  (Tech.)..  77.. 

4032  Caught  in  the  Draft  (C)  F  Bob  Hope-Dorothy  Lamour  81.. 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker  70.. 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor   66.. 

4028  I  Wanted  Wings  (D)F  Brian  Donlevy-Ray  Milland  130.. 

4035  Kiss  the  Boys  Goodbye(CM)  F.D.  Ameche-M.  Martin-0.  Levant...  85.. 

4029  One  Night  in  Lisbon  (C)A  Madeleine  Carroll-Fred  MacMurray.  95.. 

4031  Parson  of  Panamint  {D)F  Charles  Ruggles- Ellen  Drew  84.. 

4054  Pirates  on  Horseback  (W)F...Wm.  Boyd-Russell   Hayden  69.. 

4027  Reaching  for  the  Sun  (CD)A..Joel   McCrea-Ellen   Drew  88.. 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91.. 
4021  There's  Magic  in  Music(Mu)  F  .Allan  Jones-Susanna  Foster  80.. 

iKeviewed  as  "Hard  Boiled  Canary") 

4030  West  Point  Widow  (CD)  Ann  Shirley- Richard  Carlson  62.. 

4055  Wide  Open  Town   (W)F  William  Boyd-Russell  Hayden  78., 

4036  World  Premiere   (C)A  John  Barrymore- Frances  Farmer  70.. 


Rel. 

Date 
8/29/41 
7/4/41  . 
8/29/41 
7/18/41 
5/30/41 
8/1/41  . 
6/13/41 
8/22/41 
5/23/41 
5/2/41  . 
7/25/41 
5/16/41 

.6/20/41 
,8/8/41  . 
,8/15/41 


Current  1941-42 


Block 
No. 

2  Among  the  Living  (H)A  Albert  Dekker-Susan   Hayward  68.. 

3  Bahama  Passage  (Tech.)  (D)  A .  Madeleine  Carroll-Stirling  Hayden..  81.. 
2  Birth  of  the  Blues  {M)F  Bing  Crosby-Mary  Martin  84.. 

1  Buy  Me  That  Town  (C)A  Lloyd   Nolan-Constance   Moore  70.. 

4  Fleet's   In   (M)F  Dorothy  Lamour- William   Holden. . .  92. . 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68.. 

2  Glamour  Boy  (C)  F  Susanna  Foster-Jackie  Cooper  80.. 

I  Henry  Aldrich 

for  President  (C)  F  Jimmy  Lydon-Mary  Anderson  70.. 

I  Hold  Back  the  Dawn  (D)F...Chas.  Boyer-Olivia  de  Havilland  115., 

4  Lady  Has  Plans  (CD) A  Paulette  Goddard-Ray  Milland  77.. 

Louisiana  Purchase  (MC)  Bob  Hope-Victor  Moore  (Tech.)  98,, 

3  Mr.  Bug  Goes  to  Town  (FA)  F. Tech.  Cartoon   Feature  78., 

1  New  York  Town   (CD)A  Mary   Martin-Fred   MacMurray  75., 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Robt.  Preston  79,, 

3  No  Hands  on  the  Clock(My)  F  .Chester  Morris-Jean  Parker  75., 

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90., 

W-l  Outlaws  of  the  Desert  (W)F..Wm.  Boyd-Brad   King  66. 

3  Pacific  Blackout  (D)F  Robert   Preston-Martha  O'Driscoll , .  76. , 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.) ..  124. 

4  Remarkable   Andrew    (C)  F  William  Holden-Brian  Donlevy  80. 

W-l  Riders  of  the  Timberline(W)  F.Bill  Boyd-Brad  King-Andy  Clyde..  59. 
W-l  Secret  of  the  Wastelands(W)  F  .Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  94. 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63. 

3  Sullivan's  Travels  (CD) A  Joel    McCrea-Veronica  Lake   91. 

4  Torpedo   Boat   (A)  F  Richard  Arlen-Jean  Parker   69. 

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  58. 


12/19/41 
1/23/42 
11/7/41 
10/3/41 


12/5/41 

10/24/41 
9/26/41 

i/i/42  '. 

i6/3i/4l' 
I  1/28/41 
2/13/42 
10/10/41 

3/ i 6/42  ' 

3/19/42 


See 
Issue  of 

.b8/30/4l 
.b5/3l/41 
.b8/23/4l 
.b7/19/4l 
.b3/29/4l 
.b6/28/4l 
.b5/IO/41 
.b6/21/4l 
.b5/24/4l 
.b4/12/4l 
.b6/2l/4l 
. .b3/l/4l 

.b6/14/4l 
. .b8/2/4l 
.b8/23/41 


. . .b9/6/4l 
.bl2/l3/4l 
...b9/6/41 
.. ,b8/2/4l 
..b 1/24/42 
..b 1/24/42 
..,b9/6/4l 

. . ,b8/2/4l 
. . .b8/2/4l 
. .bl/17/42 
.bl 1/29/41 
. .bl2/6/41 
, . .b8/2/4l 
,  , .b9/6/4l 
.bl2/13/4l 
. . .b8/2/41 
. .b9/27/4l 
..bl2/6/4l 


RKO-RADIO 


Current  1940-41 


11/21/41 
2/6/42  '. 


. .b3/2l/42 
..bl/17/42 
. .b9/27/4l 
. .b9/27/4l 
. . .b9/6/4l 
. .b9/27/4l 
. .bl2/6/4l 
..bl/17/42 
. .b9/27/4l 


Coming  1941-42 

American  Empire  (W)  Richard  Dix-Preston  Foster  al/24/42 

Beyond  the  Blue  Horizon  Dorothy  Lamour-Richard  Denning  a8/l6/41 

(Former  title  "Malaya") 

Dr.   Broadway   (D)  Macdonald  Carey-Jean  Phillips  all/29/41 

Forest  Rangers  (D)  (Tech.) ..  .Fred   MacMurray-Paulette  Goddard  a2/28/42 

Glass   Key   Brian  Donlevy- Veronica  Lake  

5  Great  Man's  Lady  (D)A  Barbara  Stanwyck-Joel  McCrea  91  b3/2l/42 

Henry  Aldrich,  Editor  (CD). ..Jimmy   Lydon-Charles  Smith  a3/l4/42 

5  Henry  and  Dizzy  (CD)F  Jimmy   Lydon-Charles  Smith  71  b3/2l/42 

Holiday  Inn   Bing  Crosby-Fred  Astaire  al/3/42 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

Major  and  the  Minor  Ginger  Rogers-Ray  Milland   

Mr.  and  Mrs.  Cugat  Ray   Milland-Betty   Field  al2/27/41 

Mrs.  Wiggs  of  the  Cabbage  ,,„,,,„ 
Patch  (C)  Fay  Bainter- Carolyn  Lee  a3/2l/42 

5  My  Favorite  Blonde  (C)A  Bob   Hope-Madeleine  Carroll  78  b3/2l/42 

My  Heart  Belongs  to  Daddy(C) . Richard  Carlson-Martha  O'Driscoll  a3/7/42 

Night  in  New  Orleans  (My) .  .Preston  Foster-Albert  Dekker  alO/ll/41 

(Former  title  "Morning  After ') 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  al/3/42 

Priorities  of  1942  Betty  Jane  Rhodes-Johnnie  Johnston  

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  ■ 

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  a2/2l/42 

(Former  title  "Black  Curtain") 

Sweater  Girl   (My)  Eddie  Bracken-June  Preisser  a8/9/4l 

Take  a  Letter  Darling  (C)  Rosalind  Russell-Fred  MacMurray  al/24/42 

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  b3/2l/42 

Tombstone    (W)  Richard  Dix-Frances  Gifford  alO/4/41 

5  True  to  the  Army  (CM)F  Judy  Canova-Allan  Jones-Ann  Miller  76  b3/2l/42 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George  a3/28/42 

Wake  Island   Brian  Donlevy-Robert  Preston  

Wildcat    (D)  Richard  Arlen-Arline  Judge  a2/28/42 

Young  and  Willing  (C)  William  Holden-Susan  Hayward  al2/20/41 

(Former  title  "Out  of  the  Frying  Pan") 


PRODUCERS  RELEASING  CORP.  1940-41 

162  Billy  the  Kid  in  Santa  Fe(W)  .Bob-Steele-Marin  Fais-St.  John  66. 

116  Blonde  Comet  (D)  Robert  Kent-Virginia  Vale  67. 

111  Criminals  Within   (My)A  Eric  Linden-Ann  Doran   70. 

115  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey  66. 

113  Desperate   Cargo    (D)A  Ralph  Byrd-Carol  Hughes  69. 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore  61. 

109  Emergency  Landing  (Spy)  F ..  .Carole  Hughes  79. 

124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor  67. 

126  Jungle  Man  (D)F  Buster  Crabbe-Sheila  Darcy  63. 

167  Lone  Rider  Ambushed  (W)F..Geo.   Houston-Al  St.  John   67. 

168  Lone  Rider  Fights  Back  (W). George  Houston-Al  St.  John   64, 

166  Lone  Rider  in  Frontier  Fury.. George  Houston-Al  St.  John   62. 

165  Lone  Rider  in  Ghost Town(W)  FGeo.    Houston-Alaine   Brandos   64, 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66, 

123  Paper  Bullets  (D)A  Joan  Woodbury-Jack  LaRue   72, 

125  Reg'lar  Fellers  (D)F  Billy   Lee-'Alfalfa'   Switzer  65, 

110  South  of  Panama  (Spy)F  Roger  Pryor-Virginia  Vale  68, 

156  Texas   Marshal   (W)  Tim  McCoy-Kay  Leslie   62. 

1941-42 

258  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbe-AI  St.  John  58. 

259  Billy  the  Kid  Trapped  (W)... Buster  Crabbe-AI  St.  John  59. 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John  64, 

207  Broadway  Big  Shot  (CD)A. .  .Ralph   Byrd-Virginia  Vale  63. 

211  Dawn  Express  (Spy)  Michael   Whalen-Anne   Nagel  66. 

208  Devil's  Sister   Anna  May  Wong-Noel  Madison  

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg  65. 

219  Gallant  Lady   Sidney  Blackmer-Rose  Hobart  

202  Girls  Town  (D)  Edith   Fellows-June  Storey  68, 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy  68. 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh  67, 

218  Inside  the  Law  Wallace   Ford-Frank  Sully  

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue  63. 

263  Lone  Rider  and  the  Bandit(W)  .George  Houston-Al  St.  John  55. 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  St.  John  59. 

209  Mad  Monster   Johnny  Downs-George  Zucco  

201  Men  of  San  Quentin  J.  Anthony  Hughes-Eleanor  Stewart  

213  Miracle   Kid   (D)A  Tom  Neal-Carol  Hughes-Vicki  Lester  66. 

217  Panther's  Claw  (My)F  Sidney   Blackmer- Rickey   Vallin  72. 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  64. 

253  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radio)  Boyd-Art  Davlj  

229  Strangler   Judy  Campbell-Sebastian  Shaw  67, 

230  Swamp     Woman  Ann  Corio-Jack   La   Rue   68. 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60, 

214  Today  I  Hang  (D)A  Walter  Woolf  King-Mona  Barrie  67. 

210  Too  Many  Women  (C)  Neil  Hamilton-June  Lang  67. 


.7/11/41 
. 12/26/41 
.6/27/41 
.9/12/41 
.7/4/41  . 
.6/27/41 
.5/23/41 
.8/1/41  . 
.10/10/41 
.8/29/41 
. 1 1/7/41 
.8/8/41  . 
.5/16/41 
. 10/31/41 
.6/13/41 
.8/15/41 
.5/2/41  . 
.6/13/41 


12/12/41 
2/20/42  . 
10/24/41 
2/6/42   .  . 
3/27/42  . 
5/29,42  , 
1/23/42  . 
6/12  42  , 
3/6/42    .  , 
10/17/41 
4/10/42  . 
4/31/42  , 
12/19/41 
1/16/42  , 
3/13/42 
5/15/42 
5/8/42  . 
1 1/14/41 
5/8/42  ., 
2/13/42 


4/24/42 
4/3/42  , 
12/5/41 
1/2/42  . 
,1/30/42 
,2/27/42 


. .37/19/41 
.all/22/41 
. .b8/l6/41 
.blO/ll/41 
. .blO/4/41 
. .b8/l6/4l 
. .b7/l2/4l 
. .b9/l3/4l 
.blO/ll/41 
. .bl I/I/4I 
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. .a7/26/4l 
. .b5/l7/4l 
. .blO/4/41 
. .b6/l4/4l 
. .b8/30/4l 
. .b4/26/4l 
. .a5/l7/4l 


,bl2/27/4l 
, .al/24/42 
.bl I/I/4I 
,  .bl/17/42 
, ,a2/28/42 

,.'b2/i4/42 

\  !ai/i7/42 
.b 10/25/41 

. . ,a3/7/42 

!bi2/27/4i 
. .al2/6/41 
. , al/31/42 


..bl/31/42 
. .b3/2l/42 
,al2/l3/4l 


.alO/l 1/41 
.a  1 1/22/41 
..b3/l4/42 
..al/31/42 


Mins 

185  Cyclone  on  Horseback  (W)..,,Tim   Holt-Marjorie   Reynolds  60.. 

166  Frank  Buck's  Jungle  Cavalcade . Frank   Buck.   77 

129  Hurry,  Charlie,   Hurry  (C)F,.Leon   Errol-Mildred  Coles   65'! 

175  Little  Foxes  (D)A  Bette  Davis-Herbert  Marshall  116.. 

135  My  Life  With  Caroline  (C),.. Ronald  Colman-Anna  Lee   81,, 

191  Reluctant  Dragon(C-Cartoon>  F .  Benchley  and  Cartoon  Characters....  73.. 

131  Saint's  Vacation   (My)A  Hugh  Sinclair-Sally  Gray  65.. 

136  Scattergood  Meets  B'way  ( D)  F  .Guy   Kibbee-Emma   Dunn   70 

132  Scattergood  Pulls  the 

Strings    (D)F  Guy  Kibbee    65. 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  

172  Story  of  the  Vatican  (Doc.) ..  .March   of  Time   Feature   54 

133  Sunny  (MC)F  A.   Neagle-J.  Carroll-R.   Bolger  98 

134  They  Meet  Again   (D)F  Jean  Hersholt- Dorothy  Lovett  67 

126  Tom,  Dick  and  Harry  (C)A. .  .Ginger   Rogers-Geo.    Murphy  86 


Rel. 

.  Date 
6/13/41 
6/27/41 
7/25/41 
8/29/41 
8/1/41  . 
6,/20/4l 
5/31/41 
8/22/41 

5/23  41 
8/8/41  , 
7/18/41 
5/30/41 
6/20/41 
7/4/41  . 


Ses 
Issue  of 
.a5/ 10/41 
.b7/l9/4l 
.b7/l2/4l 
,b8/l6/4l 
.b7/l9/4l 
. .b6/7/4l 
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.b5/l7/4l 
.a7/12/41 
.b8/l6/4l 
.b5/24/4l 
. .b7/5/4l 
.b7/l9/4l 


Current  1941-42 


10/17/41  ..b7/19/4l 


Block 
No. 

I  All  That  Money  Can  Buy(D)A.Anne  Shirley- Walter  Huston  106. 

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (C)A  Barbara   Stanwyck-Gary   Cooper  III. .1/9/42   bl2/6/41 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60. .10/10/41  ...b9/6/4l 

5  Bashful   Bachelor   (C)  F  Lum  'n'  Abner   74.  .3/20/42  ...b3  21/42 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe          67, .2/13/42  ...bl/10/42 

I  Citizen    Kane    (D)A  Orson   Welles- Dorothy  Comingore. ..  120.  .9/5/41   b4/12/41 

3  Date  With  the  Falcon(  MyC)  F  .George  Sanders- Wendy  Barrie   63. .1/16/42  ...bll/8/41 

W-l  Dude  Cowboy   (W)F  Tim   Holt-Marjorie   Reynolds  59. .12/12/41  ...b9/6/4l 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)  64. .10,31/41  ..blO/4/41 

Fantasia  (FA)F  Technicolor  Cartoon   85. .4/3  42  .,.bll/l8/40 

1  Father  Takes  a  Wife  (C)A  Adolphe  Menjou-Gloria  Swanson         79..  10  3/41  ,..b7/l9/4l 

3  Four  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger   68. .1/23  42  ... bll/8/41 

2  Gay  Falcon  (My)A  George  Sanders- Wendy  Barrie   66. .10/24, 41  .,b9/20/4l 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid   91. .2,20/42  ...bl/10/42 

1  Lady  Scarface  (D)F  Dennis  0" Keefe- Frances  Neal   66.. 9/26/41  ...b7/26/4l 

2  Look  Who's  Laughing  (C)  F. .  .Bergcr  &,  McCarthy   79..  11/21/41  ..b9/20/41 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol   73. .3/13/42  ...bl/10/42 

2  Mexican  Spitfire's  Baby  (C)F.Leon  Errol-Lupe  Velez-Zasu  Pitts..  70.  .11/28,41   . .  .b9/6/4l 

3  Obliging  Young  Lady  (C)F...Joan  Carroll-Edmond   O'Brien   80. .1/30,42  ...bll/8/41 

1  Parachute   Battalion    (D)F  Robert  Preston-Nancy  Kelly   75. .9/12/41  .,.fa7/l9/4l 

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore-Lupe  Velez.  96. .12,26, 41   ., bll/8/41 

W-l  Riding  the  Wind   (W)F  Tim  Holt-Ray  Whitley   60.. 2/27/42   b9/6/4l 

4  Sing  Your  Worries  Away(CM)  .Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71 .  .3/6/42   bl/10/42 

2  Suspicion    (D)A  Gary  Grant-Joan  Fontaine   99..  11/14/41  ..b9/20/4l 

2  Unexpected   Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67..  1 1/7/41  ...b9/20/4l 

4  Valley  of  the  Sun  (D)  James  Craig-LuciUe   Ball   80. .2/6/42   bl/10/42 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt  66. .12/12/41  .blO/25/41 


Coming  1941-42 

Bambi   Disney  Cartoon  Feature  

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/12/42 

6  Falcon  Takes  Over  George  Sanders-Allen  Jenkins  6/5/42  . 

7  Journey  Into  Fear  (Spy)  Joseph  Cotten-Dolores  del  Rio  

W-2  Land  of  the  Open  Range(W)  F  .Tim  Holt-Ray  Whitley   60., 4/10/42 

6  Magnificent  Ambersons   J.  Cotten-Dolores  Costello-T.  Holt  

5  Mayor  of  44th  Street  (CD  M)  A  .George  Murphy-Anne  Shirley   85.. 5,  8/42  . 

6  Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez  6/26/42 

6  My  Favorite  Spy  (MyC)  Kay  Kyser-Ellen  Drew  6/19/42 

6  Powder  Town   Victor  McLaglen-Edmond  O'Brien  5/29/42 

Pride  of  the  Yankees  Gary  Cooper-Theresa  Wright  

5  Scattergood  Rides  High  (D)F.Guy   Kibbee- Dorothy   Moore   66.. 4/24/42 

7  Syncopation    (DM)   Adolphe   Menjou-Jackie  Cooper  5/15/42 

W-2  Thundering   Hoots  (W)F  Tim    Holt-Ray   Whitley   60. .8/10/42 

5  Tuttles  of  Tahiti  (D)F  Charles  Laughton-Jon  Hall  94. .4/17/42 


. . In  Prod. 

.bl2/l3/4l 
. .al2/6/4l 
.  .a2/ 14/42 
.bl2/l3/41 
.al2  27/41 
. .b3/21/42 

. . .a3/7/42 
. .a2/28/42 
.al2/a/4l 


REPUBLIC 


Current  1940-41 


16  AngelsWithBrokenWings(CD)  F.Binnie  Barnes-Gilbert  Roland  

28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes... 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes  

15  Country  Fair  (CM)F  Eddie  Foy,  Jr. -June  Clyde  

77  Desert  Bandit  (W)F  Don   Barry-Lynn  Merrick  

26  Doctors  Don't  Tell  (0)F  John  Beal-Florence  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  

68  Gangs  of  Sonora  (W)F  Three  Mesquitcers   

22  Gay  Vagabond,  The  (CD)F  Ruth   Donnelly-Roscoe  Karns  

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  

78  Kansas  Cyclone   (W)F  Don  Barry-Lynn  Merrick  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

23  Poison  Pen  (D)A  Flora   Robson-Rob't  Newton  

3  Puddin'   Head   (C)F  Judy  Canova-Francis  Lederer  

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle  

67  Saddlemates  (W)F   Three  Mesquiteers   

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gabby"  Hayes. 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette  


72.. 5/27/4 1  . 
61. .9/5/41  ., 
58.. 7/24/41  . 
74.. 5/5/4 1  ., 
56.. 5/24/4 1  . 
65.. 8/27/41  , 
78. .10/15/41 
56.. 7/10/41  , 
66. .5/12/41  , 
88.. 8/20/4 1  , 
57.. 6/24/41 
58.. 6/20/41 
66,. 6/30/41 
80.. 6/25/41 
57. .7/31/41 
56.. 5/26/41 
56.. 5/7/41  . 
65. .7/15/41 
64. .8/25/41 


. .b3/21/42 
.al 1/29/41 
.bl2/13/4l 
. .b3/2l/42 


. ..b6/7/4l 
. . .b9/6/4l 
. ..b8/2/41 
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.bl0/l8/4l 
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. .b6/28/4l 
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. .b6/ 14/41 
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. . .b8/2/4l 
.  .fi8/30/4l 


Current  1941-42 

118  Affairs  of  Jimmy  Valentine(D). Dennis  O'Keefe-Ruth  Terry   72. 

171  Apache    Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick   56. 

174  Arizona  Terrors  (W)F..  Don  "Red''  Barry-Lynn  Merrick..,.  56, 

164  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers   57. 

145  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette   66. 

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick   56. 

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massen...  70. 

162  Gauchos  of  Eldorado  (W)F,,..Tom  Tyler-Bob  Steele   56. 

144  Heart  of  the  Rio  Grande(W)  F.Gene  Autry-Smiley  Burnette   70. 

108  Hurricane  Smith   (D)F  Ray  M iddleton-Jane  Wyatt   69, 

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  56. 

176  Jesse  James,  Jr.   (W)F  Don  "Red"  Barry-Lynn  Merrick....  55. 

101  Lady  for  a  Night  (D)  Joan   Blondell-John   Wayne   87. 

153  Man  From  Cheyenne  (W)F....Roy  Rogers-George  "Gabby"  Hayes.  60. 
no  Mercy  Island  (D)A  Ray  M iddleton-Gloria  Dickson   72. 

173  Missouri   Outlaw   (W)F  Don  "Red"  Barry-Lynn  Merrick....  58. 

107  Mountain  Moonlight  (C)F  Weaver  Bros.  &  Elviry   68. 

112  Mr.  District  Attorney  in 

the  Carter  Case  James   Ellison-Virginia  Gilmore....  68. 

161  Outlaws  of  Cherokee Trail(W)F. Three  Mesquiteers    56. 

122  Pardon  My  Stripes  (C)F  Bill  Henry-Sheila  Ryan   64. 

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker   76. 

121  Public  Enemies  (D)  Philip  Terry-Wendy  Barrie   66. 

165  Raiders  of  the  Range  (W)F,..Bob  Steele-Tom  Tyler   54. 

152  Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne   63. 

109  Sailors  on  Leave  (C)A  William  Lundigan-Shirley  Ross   71. 

116  Shepherd  of  the  Ozarks  (D)... Weaver  Bros.  &.  Elviry  

143  Sierra  Sue  (W)  Gene  Autry-Smiley   Burnette   64. 

102  Sleepytime  Gal   (CM)F  Judy  Ganova-Tom  Brown   80. 

154  South  of  Santa  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes...  oo, 

175  Stagecoach  Express  (W)F  Don  "Red"  Barry-Lynn  Merrick,,..  o7. 

155  Sunset  on  the  Desert  (W)F.,,Roy  Rogers-George  "Gabby"  Hji^es,  55, 
114  Tragedy  at  Midnight(My-C)A.John  Howard-Margaret  Lindsay   68. 

113  Tuxedo  Junction   (C)F  Weaver  Bros.  &.  Elviry   71. 

163  Wfst  of  Cimarron  (W)  Three  Mesquiteers    55. 

113  Yokel  Boy  (OF  Joan  Davis-Albert  Dekker  69. 


Coming  1941-42 


117  Girl  From  Alaska  (D)  Ray  Middleton-Jean  Parker.. 

Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie... 

In  Old  California  John  Wayne-Blnnie  Barnes... 

Remember  Pearl  Harbor(Spy)  . Donald  Barry-Fay  McKenzie, 

Stardust  On  the  Sage  Gene  Autry-Smiley  Burnette,. 

166  Westward  Ho!  (W)  Three  Mesquiteers  


.3,  25 '42  . 
.9  12/41  . 
.  I ''6/42  .. 
.1,  30  42  . 
.1/22  42  . 
.9  29 '41  . 
.  I  I,  10  41 
.10  24  41 
.3/11/42  , 
,7/20  41  , 
. 1017  41 
.3  25  42  . 
.1/5  42  ., 
.1/16/42  , 
.  10/10/41 
. 1 1/25/41 
.7/12/41  . 

.12/18/41 
.9/10/41  . 
.l/26,'42  . 
.8/29/41  . 
.  10  30/41 
.3  18  42  , 
. 12  12/41 
.9  30  41  , 
.3/26/42 
. I  I ' 12  41 
.3  5  42  ., 
.2  17  42 
,3  6  42  , 
.4  I  42  . 
.2/2,42  . 
.12/4/41  , 
. 12/15/41 
.3/13/42 


.4/16 '42 
.4/10/42 


.b3  28  42 
, .b9/27/4l 
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, . .b2/7/42 
. . b I /24/42 
. .blO/4/41 
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. .b7/ 19/41 


.b 12/27/4 1 
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. .  .b4,  4  '42 
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ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  60 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


20TH  CENT.-FOX  Current  1940-41  wins 

148  Accent  on  Love  (C)F  Geo.  Montgomery-Osa  Massen  61.. 

143  Blood  and  Sand  (Tech.)  (D)A. Tyrone  Power-Linda  Darnell  125.. 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North  59 

141  Cowboy  and  the  Blonde(GD) F .Mary  Beth  Hughes-G.  Montgomery.  68.. 

149  Dance  Hall  (C)F  Cesar  Romero-Carole  Landis   73. 

144  For  Beauty's  Sake  (CD)A  Ned  Sparks- Marjorie   Rambeau  62.. 

140  GreatAniericanBroadcast(OM)FAIice  Faye-John  Payne-Jack  Oakie.  90. 

142  Great  Commandment  (D)F  John  Beal-Albert  Dekker  80. 

146  Man  Hunt  (Spy)F  Walter  Pidgeon-Joan  Bennett  100. 

147  Moon  Over  Miami  (MC)F  Don  Ameche-Betty  Grable  (Tech.)..  91. 

145  Very  Young  Lady  (CD)F  Jane  Withers- Nancy  Kelly   79. 


Rel. 

.  Date 
7/II/4I 
5/30/41 
6/13/41 
5/16/41 
7/18/41 
6/6/41 
5/9/41 
5/23/41 
6/20/41 
7/4/41 
6/27/41 


^No"  Current  1941-42 

2  Belle  Starr  (Tech.)  (D)A  Gene  Tierney-Randolph  Scott  87.. 9/12/41 

6  Blue,  White  and  Perfect  (D). Lloyd  Nolan-Mary  Beth  Hughes....  75..  1/6/42  . 

5  Cadet  Girl  (CD)  A  Carole  Landis-Geo.   Montgomery  71..  1 1/28/41 

8  Castle  in  the  Desert  (My)  F ..  .Sidney  Toler-Arleen  Whelan   62.  .2/27/42 

1  Charley's  Aunt  (C)F  Jack  Benny-Kay  Francis  81. .8/1/41  . 

2  Charlie  Chan  in  Rio  (My)  F ..  .Sidney  Toler-Mary  Beth  Hughes...  62. .9/5/41  . 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  73..  12/12/41 

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-IMary  Beth  Hughes  74.. 8/8/41  . 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  67..  1/16/42 

3  Great  Guns  (C)  F  Laurel  and  Hardy-Sheila  Ryan  74.  .10/10/41 

6  HowGreenWasMyValley(D)F. Maureen  0' Hara-Walter  Pidgeon. ..  1 18. .  12/26/41 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature  82. .11/14/41 

(Reviewed  as  "Hot  Spot") 

iV-1  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts         58.. 9/26/41 

W-2  Lone  Star  Ranier  (W)F  John  Kimbrough-Sheila  Ryan   57.. 3/20/42 

3  Man  at  Large  (Spy)  F  Marjorie  Weaver-Richard  Derr  69.  .10/3/41 

5  Marry  theBoss'Daughter(CD)  F  .  Brenda  Joyce-Bruce  Edwards   60.  .11/28/41 

4  Moon  Over  Her  Shoulder(C) A.Lynn   Bari-John  Sutton   68. .10/24/41 

8  Night  Before  the  Divorce(C)A.Lynn  Bari-Joseph  Allen,  Jr   67.. 3/6/42  . 

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell  70. .2/13/42 

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde  61. .12/19/41 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell   60. .8/22/41 

9  Remarkable  Mr.  Kipps  (D) A.. Michael  Redgrave- Diana  Wynyard..  86. .3/27/42 

7  Remember  the  Day  (D)  Claudette  Colbert-John   Payne   86..  1/1/42  . 

W-l  Riders  of  the  PurpleSage  (W)  F.  George  Montgomery-Mary   Howard ..  56. .  10/10/41 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr   72..  1/23/42 

9  Rings  on  Her  Fingers  (D)F... Henry  Fonda-Gene  Tierney   86.. 3/20/42 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  93..  1 1/21/41 

8  Roxie  Hart  (OA  Ginger  Rogers-Adolphe  Menjou          74.. 2/20/42 

9  Secret  Agent  of  Japan  (Spy).. Lynn  Bari-Preston  Foster   72.. 4/3/42  . 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr  73. .11/7/41 

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)...  75. .3/13/42 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer   98..  1/30/42 

W-2  Sundown  Jim  (W)F  J.   Kimbrough-A.  Whelan   53.-3/27/42 

I  Sun  Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle..  83.. 8/29/41 

4  Swamp  Water  (D)A  Walter  Huston-Walter  Brennan  88. .11/14/41 

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)         80. .9/26/41 

3  We  Go  Fast  (C)A  Alan  Curtis-Lynn  Bari  64.  .9/19/41 

1  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  77. .8/15/41 

3  Yank  in  the  R.A.F.  (War)  F  .  .Tyrone   Power-Betty  Grable  97.  .10/17/41 

7  Young  America  (D)  Jane  Withers-William  Tracy   73. .2/6/42  . 

Coming  1941-42 

II  It  Happened  in  Flatbush  (D). Lloyd  Nolan-Carole  Landis  6/5/42 

10  Mad  Martindales  (C)  Jane  Withers-Marjorie  Weaver  5/15/42 

11  Magnificent  Jerk   (CD)  D.  Ameche-H.  Fonda-Lynn  Bari  6/19/42 

10  Man  Who  Wouldn't  Die  (My). Lloyd  Nolan-Marjorie  Weaver  5/1/42  . 

10  Moontide   J.  Gabin-I.  Lupino-C.  Rains  5/29/42 

10  My  Gal  Sal  (DM)  (Tech.)  Rita   Hayworth- Victor  Mature  5/8/42  . 

12  Outlaw,  The   Walter  Huston-Thos.  Mitchell  7/10/42 

1 1  Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  O'Hara  6/26/42 

12  This  Above  All  Tyrone  Power-Joan  Fontaine  7/17/42 

9  To  the  Shores  of  Tripoli  (D)F.M.  O'Hara-J.  Sutton  (Tech.)  87.. 4/10/42 

10  Whispering  Ghosts  (My)  Brenda  Joyce-Milton  Berle  5/22/42 

9  Who  Is  Hope  Schuyler?  (My) A. Mary  Howard-Robt.  Lowery  57.  .4/17/42 

Coming  1942-43 

A-Haunting  We  Will  Go  Laurel  &.  Hardy-Sheila  Ryan  

Footlight  Serenade  (D)  Betty  Grable-Victor  Mature  

Loves  of  Edgar  Allan  Poo  Linda  Darnell-John  Shepherd  

Orchestra  Wife   Cesar  Romero-Lynn  Bari  

Pied  Piper   Monty  Woolley-Roddy  McDowall  

Postman    Didn't  Ring  Brenda  Joyce-Richard  Travis  

Tales  of  Manhattan  (D)  Henry  Fonda-Ginger  Rogers  8/7/42  . 

Thunder  Birds  (D)  Gene  Tierney -Preston  Foster  


See 
Issue  of 
.b6/28/41 
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.b7/27/40 
.b4/26/4l 
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UNIVERSAL 


.33/28/42 
.al/24/42 
.a3/28/42 
.a3/2l/42 
. .al/3/42 
.al/31/42 


..a2/7/42 
. .al/3/42 
.b3/ 14/42 
.a3/l4/42 
.b3/l4/42 


.a4/4/42 


.al2/6/41 
. .a4/4/42 


UNITED  ARTISTS 


Current 

Ail  American  Oo-Ed  (CM) F . .Frances  Langford-Johnny  Downs  48. .10/31/41  .bl0/l8/4l 

Broadway  Limited  (C-D)F  Victor  McLaglen-Dennis  O'Keefe...  73. .6/13/41  ...b6/14/4l 

Brooklyn  Orchid  (C)F  Marjorie   Woodworth-Wm.   Bendix..  50.. 2/20/42  ...bl/31/42 

Corsican  Brothers  CD)  Doug  Fairbanks,  Jr.-Akim  Tamiroff.  1 10. .  1 1/28/41  .bl2/20/41 

Dudes  Are  Pretty  People  (C) .. Marjorie  Woodworth-Jimmy  Rogers  3/13/42  ..al2/20/41 

Fiesta   (Tech.)    (CD)  Armida-Antonio  Moreno-Geo.  Givot.  45. .  12/19/41  .bl2/20/4l 

Gentleman  After  Dark  (D)A. .Brian  Donlevy-Miriam  Hopkins          74. .2/27/42  ...b3/14/42 

Hayfoot   (C)   William  Tracy-James  Gleason   48..  1/2/42   bl/3/42 

International  Lady  (Spy)A  llona  Massey-George  Brent  100.. 9/19/41  ..blO/18/41 

Lydia  (D)F   Merle  Oberon-Alan  Marshall  104. .9/29/41  ...b8/23/4| 

Major  Barbara  (CD) A  Wendy  Hiller-Robert  Morley  1 12.. 9/12/41   b5/3/41 

Miss  Polly  (OF  ZaSu   Pitts-Slim  Summerville  45. .11/14/41  ..bll/l/41 

Mister  V   (D)F  Leslie  Howard-Mary  Morris  100.. 3/20/42  ...b2/l4/42 

New  Wine  (MD)F  llona  Massey-Binnie  Barnes  84. .10/10/41  ...b8/2/41 

Niagara  Falls  (C)F  Marjorie  Woodworth-Tom  Brown  43..  10/17/41  ..b9/27/41 

Shanghai  Gesture  (D)  Gene  Tierney-Victor  Mature  104.. 2/6/42  ...bl2/27/4l 

Sundown  (D)A   Gene  Tierney-Bruce  Cabot  92..  10/31/41  .blO/18/41 

Tanks  a  Million  (C)F  Jas.  Gleason-Wm.  Tracy  50.. 9/12/41   b8/9/41 

Three  Cockeyed  Sailors  (C)F.. Tommy  Trindler-Claude  Hulbert  76.. 7/4/41   b7/l2/4l 

To  Bo  Or  Not  To  Be  (C)A  Carole  Lombard-Jack  Benny  98..3/6.''42   b2/2l/42 

Coming  1941-42 

About  Face  (C)  William  Tracy-Joe  Sawyer  al/31/42 

Bridget  From  Brooklyn  Arline  Judge- William  Bendix  

Cubana  (CM)   Marjorie  Woodworth-George  Givot  

Friendly  Enemies  (C)  Charles  Winninger-Charlie  Buggies  

Gold   Rush   (OF  Charlie  Chaplin   71.. 4/17/42 

Hitler's  Valet  Bobby  Watson-Joe  Devlin  

Jungle  Book  (Tech.)  (FA)F. .  .Sabu-Jer.  Cowan-Rosemary  DeCamp. 108.  .4/3/42   b3/28/42 

Miss  Annie  Rooney  Shirley  Temple-William  Gargan  In  Prod. 

Moon  and  Sixpence  George  Sanders- Herbert  Marshall  

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  5/15/42 

Twin  Beds  (0)  George  Brent-Joan  Bennett  4/24/42 


. .a2/7/42 
.83/14/42 
.  .b3/7/42 


. .Coming 
al  1/29/41 


UNIVERSAL 


Current  1940-41 

5035  Bachelor  Daddy  (C)F  Baby  Sandy-Kathryn  Adams   60. 

5028  Black  Cat  (My)A  Hugh  Herbert- Broderick  Crawford..  70. 

5039  Cracked  Nuts  (0)  Una    Merkel-Stuart    Erwin  65. 

5037  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine  60. 

5038  Hello  Sucker  (F)A  Hugh  Herbert-Peggy  Moran  60. 

5029  Hit  the  Road  (D)F  George  MacLane-Dead  End  Kids...  60. 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers...  86. 

5000  In  the  Navy  (CM)F  Abbott  &  Costello-Dick  Powell  86. 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown  60. 

5055  Men  of  the  Timberland  (A)  F .  .Richard  Arlen-Andy  Devine   61. 

5056  Raiders  of  tho  Desert  (A)  F ..  .Richard  Arlen-Andy  Devine   60. 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56. 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63. 

5044  This  Woman  Is  Mine  (PD)  A.  .Franchot  Tone-Walter  Brennan   92. 

50I2A  Tight  Shoes   (C)F  Brod  Crawford-Ann  Gwynne   67. 

5034  Too  Many  Blondes  (CM)A  Rudy  Vallee-Helen  Parrish   60. 

Current  1941-42 

6007  Appointment  for  Love  (D)  Chas.  Boyer-Margaret  Sullavan   89. 

6063  Arizona  Cyclone  (W)F  Johnny  Mack  Brown   57. 

6013  Badlands  of  Dakota  (W)F  Crawford-Herbert-Devlne    73. 

6031  Bombay  Clipper  {D)F  William  Gargan-lrene  Hervey   64. 

6035  Burma  Convoy  (A)A  Charles  Bickford-Evelyn  Ankers   59. 

Butch  Minds  the  Baby  (C)A..Brod  Crawford- Virginia  Bruce   76. 

6037  Don't  Get  Personal  (C)  H.   Herbert-A.  Gwynne   60. 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60. 

6027  'Frisco  Lil   (D)A  Irene  Hervey-Kent  Taylor   60. 

6012  Ghost  of  Frankenstein(H)A...Sir  C.  Hardwicke-L.  Chancy,  Jr   67. 


7/4/41 

5/2/41 

8/1/41 

8/22/41 

7/1 1/41 

6/27/41 

8/8/41 

5/30/41 

6/20/41 

6/6/41 

6/18/41 

7/18/41 

6/20/41 

8/22/41 

6/13/41 

5/23/41 


.10/31/41 
.11/14/41 

.9/5/41  . 
.2/6/42  . 
.10/17/41 
.3/20/42 
.1/2/42  . 
.10/24/41 
.3/6/42  . 
3/13/42 


.b6/28/41 
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6045 
6046 
6005 
6032 
6026 
6001 
6051 
6042 
6061 
6062 
6029 
6021 
6025 

6016 

6023 
6014 
6044 
6002 
6052 
6038 
6030 
6020 
6064 
6033 
6039 
6004 
6017 
6015 


Girl  Must  Live  (C)A  

Hellzapoppin   

It  Started  With  Eve  (CD)F.. 

Jail  House  Blues  (C)A  

Juke  Box  Jenny  (M)F  

Keep  'Em  Flying  (OF  

Kid  From  Kansas  (A)F  

Mad  Doctor  of  Market  St.(D) 
Man  From  Montana  (W)F... 

Masked  Rider  (W)F  

Melody   Lane  (CM)F  

Mob  Town  (G)F  

Moonlight  in  Hawaii  (CM)F. 

Mystery  of  Marie  Roget  

Never  Give  a  Sucker  an 

Even  Break  (CM)F  

North  to  the  Klondike  (A)F. 

Paris  Calling  (D)A  

Quiet  Wedding   

Ride  'Em  Cowboy  (CM)F  

Road  Agent  (D)A  

Sealed  Lips  (D)F  

Sing  Another  Chorus  (MC)F. 

South  of  Tahiti  (D)F  

Stage  Coach  Buckaroo  (W)F. 

Swing  It,  Soldier  (M)  

Treat  'Em  Rough  (D)F  

Unfinished  Business  (CD)A.. 

What's  Cookin'  (M)F  

Wolf  Man  (H)A  


iurrent  1941-42  (Cont.) 

Mins 

•  Margaret  Lockwood    69.. 

.Olsen  and  Johnson-Martha  Raye  84.. 

.Deanna  Durbin-Charles  Laughton...  90.. 

.Anne  Gwynne-Nat  Pendleton  62.. 

.Harriet  Hilliard-Ken  Murray  65.. 

.Abbott  &  Costello-Carol  Bruce  80.. 

.Dick  Foran-Leo  Carrillo  60.. 

.Una  Merkel-Claire  Dodd   60.. 

.Johnny  Mack  Brown-Fuzzy  Knight..  61.. 
.Johnny  Mack  Brown-Fuzzy  Knight..  58., 

.Baby  Sandy-The  Merry  Macs  60.. 

.Dead  End  Kids-Dick  Foran   62.. 

.Johnny  Downs-Jane  Frazee  60.. 

.Patric  Knowles-Maria  Montez  


W.  C.   Fields-Gloria  Jean  71. 

Brod  Crawford-Lon  Chaney,  Jr   58. 

Elisabeth  Bergner-Randolph  Scott..  93. 

Margaret  Lockwood    63. 

Abbott  &.  Costello-Dick  Foran  86. 

Leo  Carrillo-Andy  Devine-D.  Foran.  60. 
Wm.  Gargan-June  Clyde-John  Litel.  62. 

Johnny  Downs-Jane  Frazee  64. 

Brian  Donlevy-Maria  Montez  75. 

J.  Mack  Brown-Fuzzy  Knight  58. 

Frances  Langford-Ken  Murray  66. 

Peggy  Moran-Eddie  Albert  61. 

Irene  Dunne-Robt.  Montgomery  94. 

Andrews  Sisters-Gloria  Jean  66'. 

p.  Rains-D.  Foran-L.  Chaney,  Jr...  70. 


Rel. 
.  Date 
9/19/41  . 
12/26/41 
9/26/41  . 
1/9/42  .. 
3/27/42  . 
11/28/41 
9/19/41  . 
2/27/42  . 
9/5/41  .. 
1 1/21/41 
12/19/41 
10/3/41  . 
11/21/41 
4/3/42  .. 

10/10/41 
1/23/42  . 
1/16/42  . 
11/21/41 
2/20/42  . 
2/6/42  .. 
12/5/41  . 
9/19/41  . 
10/17/41 
2/13/42  , 
11/7/41  . 
1/30/42  . 
9/12/41  . 
2/20/42  . 
12/12/41 


Coming  1941-42 


6047 
6048 
6036 


6053 
6041 


Almost  Married  (CM)F  Jane  Frazee-Robert  Paige   65.  .5/22/42 

Broadway  (G)   George  Raft-Brod  Crawford  

Danger  In  the  Pacific  Leo  Carrillo-Andy  Devine  

Destiny   Richard  DIx-Wendy  Barrie  

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

Eagle  Squadron  (D)  Diana  Barrymore-Robert  Stack  5/29/42 

Escape  From  Hong  Kong(Spy)  Don  Terry-Leo  Carrillo  

Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day....  57  

(Former  title  "Vigilantes") 

Halfway  to  Shanghai  (Spy) ..  .Irene  Hervey-Kent  Taylor  

Lady  in  a  Jam  (C)  Irene  Dunne-Patric  Knowles  

Mississippi   Gambler   (D)  Kent  Taylor- Frances  Langford  4/17/42 

Pardon  My  Sarong  (C)  Abbott  and  Costello  

Saboteur  (Spy)  Robert  Cummings-Priscilla  Lane  4/24/42 

Spoilers    (D)  Marlene  Dietrich-Randolph  Scott  4/10/42 

Strange  Case  of  Dr.  Rx(My)  A  .Lionel   Atwill-Patric   Knowles  4/17/42 

Strictly  in  the  Groove  Leon  Errol-Mary  Healy  

There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 

Top  Sergeant  (G)  Don  Terry-Leo  Carrillo  

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  

Inseen  Enemy  (Spy) A  Leo  Carrillo-Andy  Devine  60.. 4/10/42 

You're  Telling  Me  (C)  Hugh  Herbert-Robert  Paige  5/1/42  . 


See 
Issue  of 
.blO/ll/41 
.bl2/20/4l 
. .blO/4/41 
..bl/17/42 
. .b3/28/42 
.bl 1/22/41 
. .b9/20/4l 
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. .b9/20/4l 
.blO/ll/41 
.bl2/l3/41 
..blO/4/41 
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. .al/IO/42 

.blO/ll/41 
..b 1/24/42 
. .bl2/6/4l 
...bl/3/42 
..b2/ 14/42 
. .bl2/6/4l 
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..b9/l3/4l 
.blO/25/41 
. .b3/28/42 
..bll/l/41 
..bl/17/42 
. .b8/30/41 
. .  b2/2 1  /42 
.bl2/13/4l 


.b3/ 14/42 
.33/28/42 


.al/IO/42 
.32/28/42 
.33/14/42 
.39/13/41 

.33/28/42 
.32/14/42 
.al2/6'4l 


.al/24/42 
.a2/28/42 
. .b4/4/42 


.a  10/4/4 1 

..34/4/42 
.al/IO/42 
. .b4/4/42 
. .31/3/42 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours  (SC)  F .. .Merle  Oberon-Dennis  Morgan  88. .5/10/41 

557  Bad  Men  of  Missouri  (D)A. .  .Dennis  Morgan-Wayne  Morris   74.. 7/26/41 

507  Bride  Came  C.O.D.  (C)A  Bette   Davis-James  Cagney  91.. 7/12/41 

518  Bullets  for  0'H3r3  (D)A  Jo3n  Perry-Roger  Pryor   50.. 7/19/41 

533  Dive  Bomber  (Tech.)  (D)F...Errol  Flynn-Fred  M3cMurray  132.. 8/30/41 

565  Highway  West   (G)A  Brenda  Marshsll-Olympe   Bradna. ..  63.  .8/23/41 

517  Kisses  for  Breakfast  (F)A  Dennis  Morgan-Jane  Wyatt  82.. 7/5/41  . 

505  Manpower  (D)A   Marlene  Dietrich-George  Raft  105.. 8/9/41  . 

508  Million  Dollar  B3by  (CD)  F . . .Priscilla  L3ne-Ron3ld  Reagan  102.  .5/31/41 

523  Nurse's  Secret   (My)F  Lee  Patrick-Regis  Toomey   65.. 5/24/41 

555  Out  of  the  Fog  (D)A  Id3  Lupino-John  Garfield   85.. 6/14/41 

524  P3ss3ge  From  Hongkong  (My)  F.Keith  Douglas-Lucile  Fairbanks  61.  .6/21/41 

564  Shining  Victory  (D)A  G.  Fitzgerald-Jas.  Stephenson  83.. 6/7/41  . 

563  Singapore  Woman   (D)A  Brends  Marshall-David  Bruce  64.. 5/17/41 

516  Thieves  Fall  Out  (C)A  Eddie  Albert-Joan  Leslie   72.. 5/3/41  . 

574  Three  Sons  O'Guns  (CD) A  Wayne  Morris-Arthur  Kennedy  65.. 8/2/41  . 

558  Underground  (D)   Jeffrey  Lynn- Karen  Verne   95.. 6/28/41 

Current  1941-42 

All  Through  the  Night  (D) F .  .Humphrey  Bogart-Judith  Anderson. .  107. .  1/10/42 

Always  in  My  Heart  (D)F  Kay  Francis-Walter  Huston   92. .3/14/42  . 

Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88..  11/15/41 

Body  Disappears  (OF  Jeffrey  Lynn-Jane  Wyman  71..  12/6/41 

Bullet  Scars   (G)A  Regis  Toomey-Adele   Longmire          59.. 3/7/42  . 

C3ptain  of  the  Clouds  (D)F...J.  Cagney-Dennis  Morg3n  (Tech.) ..  1 13.  .2/21/42 

D3ngerously  They  Live  (Spy)  John  Garfield-Raymond  Massey  78.. 2/14/42 

International  Squadron  (D)F.. James  Stephenson- Ronald  Reag3n...  87. .10/11/41 

Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn  76. .10/4/41 

Male  Animal  (OA  Olivia  de  H3villand-Henry  Fonda. .  101 .  .4/4/42  .. 

M3ltese  F3lcon  (My)A  M3ry  Astor- Humphrey  Begart  100. .  10/18/41 

Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  1 12..  1/24/42  . 

Navy  Blues  (C)F  A.  Sheridan-J.  Oakie-M.  Raye  108.. 9/13/41  . 

Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagsn-Jsmes  Gleason   63.. 9/27/41  . 

One  Foot  in  Heaven  (B)F  Fredric  March-Martha  Scott  I08..II/I/4I  . 

Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134.. 9/27/41  . 

Smiling  Ghost  (HC)A  Wayne  Morris-Brenda  Marsb3ll  71. .9/6/41  .. 

Sons  of  the  Se3  (D)F  Mich3el    Redgr3ve-V3lerie   Hebson..  91. .2/7/42  .. 

Steel  Agsinst  the  Sky  (D)  F ..  .Richard  Whorf-Lloyd  Nolan  68.  .12/13/41 

Target  for  Tonight  (DocD)  F .  .Royal  Air  Force   48.  .11/8/41  . 

They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland  140. .1/1/42  .. 

This  Was  P3ris  (D)F  Ann  Dvor3k-Ben  Lyon   77.. 3/21/42  . 

Wild  Bill  Hickok  Rides  (A) . .Const3nce  Bennett-Bruce  C3bot          83.  .1/31/42  . 

You're  in  the  Army  Now  (C)F. Jimmy  Durante-Phil  Silvers   79. .12/25/41 


116 
124 

no 

111 

123 
122 
121 
106 
105 
126 
107 
117 
103 
104 

108 
101 
102 
1 19 
1 12 
109 
114 

129 
118 
113 


. .b5/IO/4l 
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. .b6/28/4l 
. .b7/l9/41 
. .b8/l6/41 
. .b7/26/41 
...b7/5/4l 
. .b7/12/41 
..b5/24/4l 
. .b5/10/4l 
. .b6/l4/4l 
...b6/7/41 
. .b5/24/4l 
. .b5/IO/4l 
. .b4/l9/4l 
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. .b6/l4/4l 


..bl2/6/4l 
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..bl2/6/4l 
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. .bl/24/42 
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..b8/16/4l 
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. ..b3/7/42 
..blO/4/41 
.bl2/27/4l 
. .b8/l6/41 


.. .b9/6/4l 
..blO/4/41 
. .b7/l2/4i 
. .b8/l6/4l 
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. .bl2/6/4l 
.bl0/l8/4l 

.bl 1/22/41 
. ..b3/7/42 
.bl2/27/4l 
. .bl2/6/4l 


Coming  1941-42 


Across  the  Pacific  Humphrey  Bogart-Mary  Aster.. 

Arsenic  and  Old  Lace  Gary  Grsnt-Priscills  Lane  

Big  Shot  (G)  H.  Bog3rt-lrene  Manning  

Constant  Nymph   Charles  Boyer-Joan  Fontaine... 

Desperate  Journey  (D)  Errol  Flynn-Ronald  Reagan  

Gay  Sisters  (D)  Barb3r3  St3nwyck- George  Brent 

H3rd    Way  Ida  Lupino-Joan  Leslie  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  

I   Was  Framed  Michael  Ames-Regis  Toomey.... 

Juke   Girl   (D)  Ann  Sheridan-Ronald  Reagsn... 

Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan... 

Lady  Gangster   F3ye  Emerson-Jake  Bishop  

Larceny,  Inc.   (GC)F  Edward  G.  Robinson-Jane  Wyman..  93. 

Murder  in  the  Big  House  Faye  Emerson-Van  Johnson   5U 

Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94. 

Wings  for  the  Esgle  Ann  Sherid3n-Ron3ld  Reagan  

(Former  title  "Shadow  of  Their  Wings") 
Y3nkee  Doodle  Dandy  (B)  James  Cagney-Joan  Leslie  


..al/3/42 
.33/28/42 


.33/28/42 
.a2/l4/42 


.all/29/41 


27.. 4/ 18/42 


..all/8/41 
.b 12/27/4 1 


.5/2/42  . 
.4/11/42 


.b3/7/42 


.b9/l3/41 
.32/21/42 


.33/28/42 


MISCELLANEOUS 

Eternal  Gift  (Rel.)  Catholic  Mass   IOO..Lamont    ...Not  Rev. 

40,000  Horsemen  (W3r)A  Gr3nt  T3ylor-Betty  Bryant  85.. Goodwill   . .  .b8/2/4l 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye  75..Hof?berg  .bll/15/41 

Mystery  of  Room  13  (My)F...Gibb  McL3ughlin-S3r3  Seeg3r  68. .Alliance  ..b8/30/41 

No  Greater  Sin  (D)A  Leon  Ames-Lu3n3  W3lters  85. . University  .b6/2l/4l 

Professor  Creeps  (C)  M3nton  MoreUnd    63. .  Dixie  Nst.  b2/28/42 

Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (P)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dobe: — h — Bnx  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  61 


COLUMBIA  1940-41 


COLUMBIA  1940-41  (Cont.) 


COLUMBIA  1941-42  (Cont. 


Running 
Time 


Reviewed 
Issue  Of 


ALL  STAR  COMEDIES  (18) 

2432  Blacl<  Eyes  and  Blues  Fair    IB'A..  4/19/41 

2425  Blondes  and  Blunders  Silly    16  ..11/30/40 

2424  Bundle  of   Bliss   17  ..Not  Rev. 

2423  Cold  Turkey    18  ..10/12/40 

2436  French  Fried  Patootie   18  ..Not  Rev. 

2428  Fresh  As  a  Freshman  Fair    16  ..  4/  5/41 

2431  Glove  Affair    l6i/2 . .  Not  Rev. 

2426  His  Ex  Marks  the  Spot. .Funny    18  ..  I/II/4I 

2438  Host  to  a  Ghost  Fair    17  ..8/  9/41 

2437  Love  at  First  Fright   18  ..Not  Rev. 

2421  Pleased  to  Mitt  You   18  ..Not  Rev. 

2434  Ready,  Willing  But 

Unable    l6'/2  .  .Not  Rev. 

2433  Ring  and  the  Belle  Fair    17  ..  5/24/41 

2429  So  You  Won't  Squawk   16  ..Not  Rev. 

2422  Spook  Speaks   Fairly   Amusing  18  ..10/12/40 

2427  Watchman  Takes  a  Wife. Fairly   Amusing  16  ..  1/25/41 

2435  Yankee  Doodle  Andy   16  ..Not  Rev. 

2430  Yumpin'  Yiminy    16  ..Not  Rev. 

CINESCOPES  CIO) 

2978  Capital  Sidelights   Poor    10  ..  5/24/41 

2975  Feathers   Very  Good    9  ..3/  1/41 

2979  Fighter  Pilot   Timely    II  ..  6/28/41 

2972  Floating  Elephants  Timely  and  Good  8  ..10/12/40 

2971  Hobby  Lobby   Excellent    12  ..  9/21/40 

2976  Movie  Magic   Fascinating    ...  9  ..  3/29/41 

2973  Nice  Work,  If  You  Can 

Do  It   Fair    10  ..11/23/40 

2977  This  Is  England  Timely    10  ..4/  5/41 

2974  Unusual  Crafts   Interesting    9  ..  1/25/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7  ..Not  Rev. 

2510  Cuckoo  I.  Q  Fair    7  ..8/  9/41 

2505  Helping  Paw   Amusing    7  ..2/  1/41 

2508  Land  of   Fun   7  ..Not  Rev. 

2503  Mad   Hatter    7  ..Not  Rev. 

2502  Mr.  Elephant  Goes  to  Town   8  ..Not  Rev. 

2501  Tangled  Television   Good    71/2  •■  10/12/40 

2509  Tom  Thumb's  Brother  Cute    7  ..  6/28/41 

2506  Way  of  All  Pests   7  ..Not  Rev. 

2504  Wise  Owl   Fairly  Good  ...  7  ..11/30/40 

COLUMBIA  TOURS  (10) 

2556  Beautiful  British  Columbia   10  ..Not  Rev. 

2560  Beautiful  Ontario    10  ..Not  Rev. 

2557  From  Singapore  to 

Hongkong   Timely    10  ..  3/15/41 

2551  Historic  Virginia    II  ..Not  Rev. 

2554  Islands  of  the  West 

Indies   Satisfactory    ...  10  ..11/23/40 

2553  Old  and  New  Arizona   10  ..Not  Rev. 

2559  San  Francisco — 

Metropolis  of  the  West. Average    10  ..  4/19/41 

2552  Savoy  in  the  Alps  Poor  Timing  ...  II  ..11/23/40 

2555  Sojourn  in  Havana  Interesting    9  ..11/30/40 

2558  Western  Wonderland   Excellent    10  ..  3/29/41 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10  ..  3/15/41 

2654  Gay  Tunes    10  ..Not  Rev. 

2651  Jolly  Tunes    9  ..Not  Rev. 

2653  Melodies  That  Linger   10  ..Not  Rev. 

2657  Peppy  Songs    10  ..Not  Rev. 

2658  "Perfidia"  Baker    10  ..  Not  Rev. 

2652  Popular  Love  Songs  Depends    9  ..11/23/40 

2656  Songs  With   Harmony   10  ..Not  Rev. 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6  ..8/  9/41 

2751  Farmer  Tom  Thumb  Good    6  ..  6/28/41 

2756  Kitty  Gets  the  Bird  Good    7  ..  6/28/41 

2755  It  Happened  to  Crusoe   6  ..Not  Rev. 

2752  Mouse  Meets  Lion  Poor    6  ..11/23/40 

2753  Paunch  and  Judy  Average    6  ..  1/25/41 

2758  Playing  the  Pied  Piper.. Poor    6  ..  8/30/41 

2754  Streamlined   Donkey   Cute    6  ..  3/22/41 

HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade   O'A  .  Not  Rev. 

2605  So  You  Think  You  Know 

Music   Good    10  ..  4/19/41 

2601  Take  It  Or  Leave  It  (I). .Funny    1 11/2  ..  1 1/30/40 

2602  Take  It  Or  Leave  It  (2) .  .Entertaining  ...  II  ..2/1/41 

2603  Take  It  Or  Leave  It  (3)   II  ..Not  Rev. 

2606  Take  It  Or  Leave  It  (4)..Verv  Good    II  ..  5/31/41 

WFW  YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting    10  ..  4/26/41 

2951  Magic  City   Well  Done    10  ..  1/25/41 

PHANTASIES  CARTOONS  (8) 

2707  Crystal   Gazer    6  ..Not  Rev. 

2702  Happy  Holidays    6  ..Not  Rev. 

2703  Little  Theatre    6  ..Not  Rev. 

2708  Merry  Mouse  Cafe  Poor    6  ,.  9/13/41 

2701  Schoolboy  Dreams   Cute    7  ..10/12/40 

2704  There's  Music  in  Your  Hair   7  ..Not  Rev. 

2706  Wallflower    6  ..NotTiev. 


SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken   Murray)    10  ..11/30/40 

2852  No.  2  (Don  Wilson)   Very  Good    10  ..11/23/40 

2853  No. 3  (Ken  Murray)   One  of  the  Best  9  ..Not  Rev. 

2854  No.  4  (Ken  Murray)    10  ..Not  Rev. 

2855  No.  5  (Bob  Hope)   Excellent    10  ..2/  1/41 

2856  No.  6  (Larry  Simms)   Good    10  ..  3/22/41 

2857  No.  7  (Ken  Murray)    10  ..Not  Rev. 

2858  No.  8  (Jerry  Colonna)    10  ..Not  Rev. 

2859  No.  9  (Jack  Benny)   Fair    10  ..  8/30/41 


Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge  .Typical    16  . 

2404  Boobs  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

2406  Dutiful  But  Dumb   l6'/2. 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Heil  Again  Satiric  Slapstick  18 

2402  No  Census.  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 

WASHINGTON  PARADE  (6) 

2901  The   Mint    ID 

2904  The  Spirit  of  1941  Fair    10 

2902  U.  S.  Military  Academy   10 

2903  U.  S.  Naval  Academy  Splendid    10 

WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good   ....  9 

2808  Aquaplay   Very  Good    9 

2807  Diving  Thrills   Very  Good    9 

2802  Hunting  Wild  Deer  Fair    9 

2804  Ice  Capers   Very  Good    10 

2806  Jungle  Archer   Very  Good    II 

2801  Master  of  Cue  Billiard    Fans..  10 

2805  Splits,  Spares  and  StrikesFor  Bowlers   10 


1941-42 


3424 
3423 
3432 
3422 
3425 
3421 
3429 
3426 
3427 
3428 
3431 
3430 


ALL-STAR  COMEDIES  (18) 

Blitzkiss    15 

General   Nuisance    18 

Groom  and  Board   16 

Half  Shot  at  Sunrise  Slapstick    16 

Lovable  Trouble    18 

Love  In  Gloom  Good    21 

Sappy  Birthday    18 


She's  Oil  Mine  Slapstick 

Sweet  Spirits  of  Nighter.Poor 

Three  Blonde  Mice  Silly 

What  Makes  Lizzy  Dizzy?  Fair 
Yoo  Hoo  General  Good 


CINESCOPES  (8) 


3971  Exploring  Space   Interesting   ....  9 

3972  From  Nuts  to  Soup  Poor    9 

3975  Strange  Facts   Interesting    9  . 

3974  Women  in  Photography. .  .For  Women  ...  10 

3973  World  of  Sound  Absorbing    9  . 

COLOR   RHAPSODIES  (16)  (Tech.) 

3506  Concerto  in  B  Flat  Minor   7  . 

3502  Fox  and  the  Grapes   Very  Good    7  . 

3504  Hollywood  Detour   Excellent    7 

3303  Red  Riding  Hood  Rides 

Again   Clever    7 

3505  Wacky  Wigwams    7 

3501  Who's  Zoo  in  Hollywood   7 

COMMUNITY  SING  (10) 

3653  College  Songs    IOV2. 

3657  Crooning   Melodies    10 

3652  Current  Hits   As  Usual    9  . 

3656  Good  Fellowship  Songs   10 

3658  Good  Time  Songs   10  . 

3655  Hits  of  the  Day   9  . 

3651  Patriotic  Songs   Patriotic    9 

3654  Popular  Songs    10 

FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery   7 

3752  Tangled  Angler  Poor    7 

3753  Under  the  Shedding 

Chestnut  Tree   Fair    8'/2 

3754  Wolf  Chases   Pig   8 


GLOVE  SLINGERS  (4) 

3411  Glove  Birds   Fair   

3410  Kink  of  the  Campus  

3409  Mitt  Me   Tonight  Fair   


171/2 

18 

16 


INTERNATIONAL  FORUM  (6) 


3451  Dorothy  Thompson  Timely   

3452  Will  England  Be 

Invaded?   Very  Good. 

3453  Will  Democracy  Survive?. Timely  .... 


PANORAMICS  (12) 


Reviewed 
Issue  Of 


.  5/24/41 
.  Not  Rev. 
. 1 1/30/40 
.Not  Rev. 
.  8/31  40 
.  6/28/41 
.Not  Rev. 
.  3/22/41 


Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


.  1/23/41 
.  6/28/41 
.  5/31/41 
. 1 1/30/40 
.  3/  8/41 
.  4/26/41 
.  10/12/40 
.  3/  8/41 


.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 

.10/  4/41 
.Not  Rev. 
.  8/  9/41 
.Not  Rev. 
.12/13/41 
.  1/24/42 
.  2/  7/42 
.  4/  4/42 
.  3/28/42 


.  8/30/41 
.10/  4/41 
.12/13/41 
.11/22/41 
.11/  1/41 


.Not  Rev. 
.12/  6/41 
./2/I4/42 

.  1/17/42 
.  Not  Rev. 
.Not  Rev. 


.Not  Rev. 
.Not  Rev. 
.  10/  4/41 
.Not  Rev. 
.Not  Rev. 
Not  Rev. 
.  8/30/41 
.Not  Rev. 


.Not  Rev. 
.  2/  7/42 


.  3/21/42 
.Not  Rev. 


.  3/28/42 
.Not  Rev. 
.11/22/41 


3/  1/41 


.  8/  9/41 
. 10/18/41 


3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3905  Health  For  Defense  Very  Good 

3903  New  York's  Finest  Very  Good 

3904  Spare  Time  in  the  Army. Splendid  .. 


PHANTASIES  CARTOONS  (8) 

3703  Battle  for  a  Bottle  

3701  Crystal  Gazer   Poor   

3702  Dog  Meets  Dog  


QUIZ  REELS  (6) 


3602  Kitchen  Quiz  No.   I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Every  Good 

3604  Kitchen  Quiz  No.  3  Very  Good 

3601  So  You  Think  You  Know 

Music  No.   I  Good   

3605  So  You  Think  You 

Know  Music  No.  2  


SCREEN  SNAPSHOTS  (10) 


Good. 


3851  No.  I  (Ken   Murray)  Good 

3852  No.  2  ( Ken  Murray)   

3853  No.  3  (John  Hubbard)  Very 

3854  No.  4  (Billy   Gilbert)  Good 

3855  No.  5  (New  Talent)   

3856  No.  6  (Alan   Mowbray) .. .Very  Good. 

3857  No.  7  (Jimmy  Stewart)   

3858  No.  8  (ASCAP)   


.  10  . 

.  9/13/41 

.  10  . 

.11/  1/41 

.  9 

.  3/28/42 

.  10  . 

.  1/17/42 

.  10  . 

.  2/21/42 

10  . 

.Not  Rev. 

.    7  . 

.11/15/41 

7  . 

.Not  Rev. 

.  10/2. 

.  9/13/41 

.  10  . 

.12/13/41 

.  10  . 

.  2/21/42 

10  . 

.  8/30/41 

10  . 

.Not  Rev. 

10 

. 10/  4/41 

10 

Not  Rev. 

10 

.11/22/41 

10 

.  12/13/41 

.  10  . 

.Not  Rev. 

.  10 

.  2/  7/42 

.  10  . 

.Not  Rev. 

.  10  . 

.Not  Rev. 

Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake.  .Slapstick    18 

3405  Cactus  Makes  Perfect. ..  .Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. .  .Slapstick    17 

3403  .Snmp   Mnrp  nf  Samoa  Sillv    18 

3406  Whafs  Ihe    Matador   16 

THIS  CHANGING  WORLD  (6) 

3981  Broken    Treaties  Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour  Fair    10 

3552  Buenos  Aires  Today  Good    10 

3554  Great  American  Divide.  .Very  Good  ....  10 
3551  Journey  in  Tunisia  Dated    10 


WORLD  OF  SPORT  (12) 

3806  College  Champions  Good   

3803  Jungle  Fishing   Excellent   

3804  Polo    Champions  Excellent  .... 

3805  Rack  'Em  Up  Good   

3802  Show   Dogs  Excellent   

3801  Tee  Up  (Patty  Berg)  For  Golfers.. 

3807  Wrestling  Rhapsody   


W-243 
W-249 
W-253 
W-246 
W-248 
W-251 
W-245 
W-241 
W-250 
W-242 
W-252 
W-244 
W-247 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 

Abul  the  Bul-Bul  Ameer. Excellent    8 

Alley   Cat  Excellent    8 

Flying  Bear  Fair    8 

Goose  Goes  South   8 

Dance  of  the  Wood  Fair    8 

Little    Caesario  Very    Good   8 

Little    Mole  Very    Good   9 

Lonesome  Stranger  Excellent    9 

Midnight   Snack  Cute    9 

Mrs.    Ladybug  Excellent    8 

Officer   Pooch  Amusing    8 

Prospecting    Bear  Funny    9 

Rookie  Bear  Funny    8 


CRIME  DOESN'T  PAY  (6) 


P-205  Coffiins  on  Wheels  Excellent  .. 

P-201  Eyes  of  the  Navy  Excellent  .. 

P-204  Forbidden    Passage  Tops   

P-2e3  Respect  the  Law  Very  Good. 

P-206  Sucker  List  Excellent  .. 

P-202  You  the  People  Excellent  .. 

MINIATURES  (10) 


17 

20 
21 
20 
20 
21 


M-235 
M-238 
M-232 
M-233 
M-237 

W-236 
M-234 
M-231 
M-239 
M-240 


Battle,  The  Interesting    ....  II 

Ghost   Treasure  Interesting    ....  10 

Great  Meddler  Very  Good   II 

Happiest  Man  on  Earth . Unusual    II 

Man  Who  Canged  the 

World   Excellent    II 

Memories  of  Europe. ...  Excellent    8 

More  About  Nostradamus  .Timely    II 

Rodeo   Dough  Very    Good   10 

Triumph  Without  Drums. Excellent    10 

Viva  Mexico  Interesting    ....  10 


OUR  GANG  (9) 


1 1 


10 


C-296  Baby   Blues  Very  Good 

C-295  Fightin'    Fools  Good  Fun. 

C-293  Coin'  Fishin'   Standard  . 

C-291  Good  Bad  Boys  Good   

C-294  Kiddie   Cure  .ood  Gang 

C-298  1-2-3    Go  Amusing 

C-299  Robot  Wrecks  Amusing,   II 

C-292  Waldo's  Last  Stand  Flimsy    11 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING  PARADE  (9) 

K-281  American  Spoken  Here.  .Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    11 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    ....  II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-28o  Willie  and  the  Mouse. .  .Instructive    ....  II 

K-287  Your  Last  Act  Excellent    II 

PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory    ...  10 

Cuban    Rhythm  Excellent    9 

Flicker  Memories  Funny    10 

Football  Thrills  of  1940. .For  Grid  Fans.  10 

Lions  on  the  Loose  Good    9 

Memory  Tricks  Amusing    9 

Penny  to  the  Rescue  Excellent    10 

Quicker'n  a  Wink  Excellent    9 

Quiz    Biz  Entertaining  ...  9 

Sea  for  Yourself  Holds  Interest..  10 

Water  Bugs  Very  Good    10 

Wedding    Bills  Very    Good   10 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


Reviewed 
Issue  Of 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 
.  1/17/42 
.Not  Rev. 


.  9/13/41 
. 12/13/41 


.11/22/41 
.10/  4/41 
.  3/14.42 
.  8/30/41 


.  2/21/22 
.11/15/41 
.12/  6/41 
.  1/17/42 
.  9/20/41 
.  8/30/41 
.  Not  Rev. 


..  4/  5/41 
..  8/  2/41 
. . 1 1/22/41 
. .  Not  Rev. 
..  6/28/41 
..  9/29/41 
..  3/17/41 
. . 12/  7/40 
..  8/16/41 
.  .  1  /  4/  r4 
..  9/27/41 
. .  4/  5/41 
..  6/14/41 


. .  6/14/41 
..10/19/40 
. .  3/  1/41 
. .  2/  1/41 
. . 10/25/41 
. .  1/  4/41 


. .  6/28/41 
. .  8/16/41 
. .  1/  4/41 
..  2/  1/41 

. .  8/  2/41 
. .  6/28/41 
. .  2/22/41 
. . 12/  7/40 
..11/  1/41 
..11/22/41 


. .  4/  5/41 
..  2/  1/41 
..11/  9/40 
. .  9/  7/40 
. . 12/  7/40 
. .  5/17/41 
. .  8/  2/41 
..11/  9/40 
. .  4/  5/41 


.12/  7/40 
.  9/27/41 

.  4/  5/41 
.  9/27/41 
.  5/10/41 
.  6/28/41 
.  2/22/41 
.  6/14/41 
.  8/  2/41 


..  5/17/41 
..  6/28/41 
..11/  1/41 
..  9/27/41 
..  6/14/41 
..  4/  5/41 
..  2/  1/41 
..11/  9/40 
..  2722/41 
..  1/  4/41 
..  8/16/41 
. . 12/  7/40 


T-218 
T-214 
T-21  1 
T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


FITZPATRICK  TRAVELTALKS   (12)  (Tech.) 

Alluring  Alaska  Usual    9  ..4/5/41 

Beautiful    Ball  As  Usual    9  ..12/7/4* 

Capital    City   Fair    9  ..9/7/40 

Cavalcade  of 

San  Francisco   Too    Late   9  . .  9/28/40 

Glimpses  of  Kentucky. ..  Good    8  ..  5/10/41 

Glimpses  of  Washington 

State   Usual    9  ..  8/16/41 

Haiti.  Land  of  Dark 

Majesty   Good    9  . .  6/28/41 

Mediterranean  Ports  of 

Call   Out-dated    9  ..2/  I/4I 

Old   New  Mexico  Fair    9  ..11/9/40 

Old  New  Orleans  As  Usual    9  ..  1/4/41 

Red  Men  on  Parade  Fair    9  ..3/  1/41 

YmRmite  the  Magniflcsnt. Colorful    8  ..  fi/l4/4l 


Page  62 


SHOWMEN'S   TRADE  REVIEW 


April  4,  1942 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont.) 


Comment  Running 
Time 

CARTOOWS  (16)  (Tecli.) 

W-346  Bear  and  the  Beavers   9 

W-342  Field    IMouse  Excellent    9  . 

W-345  First  Swallow   Excellent    8 

W-343  Fraidy  Cat  Funny    7 

W-344  Hungry  Wolf  Fair    9  . 

W-341  Night  Before  Xmas  For  Xmas   9 

MINIATURES  (10) 

IVI-331  Changed    Identity  Excellent    10 

M-332  Greenie,   The  Fine    II 

M-333  Lady  or  the  Tiger    II 

IVI-334  Soaring  Stars    10 

OUR  GANG  (10) 

C-392  Come  Back  Miss  Pipps .  .Amusing    10  . 

C-396  Don't  Lie    10  , 

C-395  Going   to   Press  Good    II 

C-391  Helping  Hands  Very    Good   10 

C-394  Melodies  Old  and  New... Fair    II  . 

C-393  Wedding  Worries  Funny    II 

PASSING   PARADE  (10) 

K-384  Fear    10  . 

K-383  Flag  of  Mercy  Very    Good   10 

K-381  Strange   Testament  Unusual    II 

K-382  We  Do  K  Because  Interesting    10 

PETE  SMITH  SPECIALTIES  (14) 

S-366  Acro-Batty    10 

S-361  Army   Champions  Excellent    10 

S-364  Aqua    Antics  Excellent    8 

S-362  Fancy   Answers  Excellent    9 

S-3B3  How  to  Holil  Your 

Husband — Back   Excellent    10 

S-367  Victory   Quiz    10 

S-365  What  About   Daddy?  Good    10  . 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely    21 

TRAVELTALKS  (12)  (Tech.) 

T-318  Colorful  North  Carolina.  .Very  Good    9  . 

T-313  Georgetown,  Pride  of 

Penang   Very  Good   10  . 

T-320  Glacier  Park  & 

Waterton    Lakes    10 

Glimpses  of  Florida  Interesting   ....  10 

Historic  Maryland  Good    9 


T-3II 
T-315 
T-312 
T-319 
T-317 

T-314 
T-316 

A-303 
A-302 


Inside   Passage  Good    10 

Land  of  the  Quintuplets .  Good    10 

Minnesota,  Land  of 

Plenty   Good    I 

Scenic    Grandeur  Good   

WestPointonthe  Hudson. Good   

TWO  REEL  SPECIALS  (6) 

Don't  Talk   Potent    2 

Main  Street  on  the 

March!   Good    2 

Tell  Tale  Heart  A  Masterpiece..  2 

PARAMOUNT  1940-41 


ANIMATED  ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good   

HO-II  Copy  Cat  Fair 

HO-  " 


....  7 
  7 

Dandy  Lion   Poor    7 


HO-3  Mommy   Loves   Puppy.  ..  Average 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Sneaking  of  Animals 

(Down  on  the  Farm) .. Excellent    9 

HO-8  Triple  Trouble  Just   Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO- 13  Twinkletoes   in    Hat   Stuff   7 

HO-IO  Twinkletoes,  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-5  Wild   Oysters  Unusual    7 

HO- 12  Wizard  of  Arts   7 

HO-9  Zero,  the   Hound  So-So    7 

COLOR  CLASSIC 

CO-I  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 


MO-4 
MO-5 
MO-6 
MO-I 
MO-2 
MO-3 


Delhi   Good  ... 

Indian  Durbar  Gorgeous 

The  Jungle  Excellent 

River  Thames — Yesterday. Beautiful 

Sacred  Ganges  Dull  .... 

Village  in  India  Fair  . . . . 


GO-3 
GO-2 
FO-6 
GO-7 
GO-8 

GO-I 
GO-5 
GO-4 


AO-5 
AO-4 
AO-7 
AO-2 
AO-3 
AO-I 


GABBY  CARTOONS  (8)  (Tech.) 

All's  Well    Silly   7 

Constable   Satisfactory    ...  7 

Fire    Cheese  Average    7 

Gabby  Goes  Fishing  Fair    7 

It's  a  Hap-Hap-Happy 

Day   Poor    7 

King  for  a  Day  Fair    7 

Swing   Cleaning  Fair    7 

Two  for  the  Zoo  Good    7 

HEADLINERS  (8) 

Bob  Chester  &  Orch  Average   

Gene  Krupa  &  Orch  For  Jitterbugs.. 

Hands  of  Destiny  Interesting  .... 

Listen  to  Larry  Satisfactory  ... 

Johnnie  Messner  &  Orch.,. Fair   

Moments  of  Charm  of 

1941    (Tech.)  Pretty 


10 
10 
10 
10 
II 

10 

AO-6  Those  We  Love  Different    M 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy  Gipsy  Very   Good   9 

UO-4  Gay   Knighties  Cute    9 

UO-3  Hoela    Boola  Novel    9 

UO-I  Western    Daze  Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VO-5  Guardians  of  the  Wilds... Fine    10 

VO-I  Nature's    Nursery  Excellent    10 

VO-4  Red,  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  Is  Believing  Fair    II 

POPEYE  (12) 

EO-II  Child  Psykolojiky   Good    7 

EO-4  Eugene,  the  Jeep  Funny    7 

EO-8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pop,  My  Pop  Amusing    7 

EO-IO  Olive's  Boithday  Presink. Snappy    7 

EO-7  Olive's  Sweepstake  Ticket   7 

EO-12  Pest   Pilot  Fair    7 

EO-9  Popeye  Meets 

Rip  Van  Winkle  Fair    7 

EO-I  Popeye  Meets  William 

Tell   Funny    7 

EO-5  Problem  Pappy  Fair    7 

EO-6  Quiet  Pleeze  Very  Good    7 

^0-3  With  Poopdeck  Pappy  Entertaining  7 


Reviewed 
Issue  Of 

.  Not  Rev. 
.  2/  7/42 
.  4/  4/42 
.  2/  7/42 
.  2/28/42 
.12/20/41 

.11/22/41 
.  2/  7/42 
.Not  Rev. 
Not  Rev. 


,11/20/41 
Not  Rev. 

,  4/  4/42 
10/25/41 
2/28/42 

.  12/20/41 


.Not  Rev. 
.  2/28/42 
. 12/20/41 
.  2/  7/42 


.  Not  Rev. 
.11/  1/41 
.  2/  7/42 
.11/29/41 

.12/20/41 
.  Not  Rev. 
.  2/28/42 

.12/21/41 


.  2/28/42 

.11/29/41 

.  Not  Rev. 
.  9/27/41 
.  2/  7/42 
. 10/25/41 

.  3/28/42 

.  2/28/42 
. 12/20/41 
.  2/  7/42 


3/28/42 


.  2/  7/42 
.11/15/41 


.12/21/40 
7/19/41 

,10/  5/40 
, I  1/23/40 
, 1 1/23/40 

,  3/15/41 
,  5/10/41 

Not  Rev. 

Not  Rev. 

6/28/41 
2/15/41 
Not  Rev. 
,  5/31/41 


4/  5/41 
5/10/41 
8/23/41 
11/23/40 
1/25/41 
2/22/41 


,  I/I8/4I 
, 1 1/23/40 
,  6/28/41 
.  7/19/14 

,  8/23/41 
, 10/26/40 
,  4/19/41 
,  2/15/41 


.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
.12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  I/I8/4I 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 


.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/40 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
.12/  7/40 


Comment  Running 
Time 

POPULAR  SCIENCE  (6) 

JO-I  No.   I  Good    10 

JO-2  No.  2  Interesting    10 

JO-3  No.  3  Interesting    10 

JO-4  No.  4  Usual    10  . 

JO-5  No.  5  Interesting    ....  10 

JO-6  No.  6  Up  to  Standard.  II 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent    II 

SO-4  Forgotten    Man  Typical    10  . 

SO- 1  Trouble  With  Husbands. .  .Great    Fun   II 

BO-2  Waiting  for  Baby  A    Howl   10  . 

SPECIAL  CARTOON  (I)  (Tech.) 

FFO-I  Raggedy  Ann  Very   Good   19 

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent    10 

RO-8  Canine  Sketches  Fine    10 

RO-I  Diving    Demons  Beautiful    10 

RO-5  Feminine    Fitness  Very  Good    10 

RO-7  Fishing  Fever  Appealing    10 

RO-4  Marine    Round-up  Excellent    10 

RO-3  Motorcycle   Stunting  Thrills  Aplenty.  10 

RO-IO  On  the  Spot  Funny    10  . 

RO-I  I  Lasso   Wizards  Good  Action  Stuff  10 

RO-12  Snow    Dogs  Excellent    10 


RO-2  Sporting    Everglades  Very  Good 

RO-9  Sun    Fun  Exhilarating 

RO-13  What's  Lacrosse  Very  Good  

LNUSUAL  OCCUPATIONS  (6) 

I  Good   

2  Interesting  .... 

3  Good   

4  Good   

5  A  Wow  

6  Very  Good   


LO-I  No, 
LO-2  No 
LO-3  No, 
LO-4  No 
LO-5  No, 
LO-6  No, 


(2) 

10 

10 


HEDDA   HOPPER'S  HOLLYWOOD  (6) 

No.  I  Excellent    10 

No.  2  Fair    10 


1941-42 


FASCINATING  JOURNEYS  (Tech.) 

MI-2  Indian  Temples   

Ml-I  Road  in  India  Interesting   

HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine   

AI-3  Carnival  in  Brazil  Good   

AI-2  Copacabana  Revue  Good   


No.  3. 
No.  4 


.Good 


Rl 

Rl- 
Rl- 
Rl 
Rl. 
Rl- 
Rl- 
Rl- 
Rl- 

Wl 
Wl 
Wl 
Wl 
Wl 
Wl 


Ll- 
Ll- 
Ll- 


MADCAP  MODELS  (Tech.)  (6) 

Jasper  &  the  Watermelons. Excellent    10 

Rhythm  in  the  Ranks  Excellent    8 

Sky  Princess   Excellent    9 

POPEYE  (12) 

Blunder    Below  Excellent    7 

Fleets  of  Stren'th   7 

I'll  Never  Crow  Again  Fair    7 

Kickin'  the  Conga  Round. Funny   7 

Mighty  Navy  Funny    7 

Nix  on    Hypnotix  Very  Funny  ...  7 

Pipeye,  Pupeye,  Poopeye 

and    Peepeyc    7 

POPULAR  SCIENCE  (6) 

No.  I  Very   Good   II 

No.  2  Very    Good   II 

No.  3  Good    II 

No.  4    10 

QUIZ  KIDS  (6) 

No.    I  Very  Good   10 

No.    2  They're  Good...  II 

No.    3  Good    10 

No.  4    10 

ROBERT  BENCHLEY  (4) 

How  To  Take  a  Vacation.  .Funny    10 

Nothing  But  Nerves  Very   Good   10 

Witness,  The   Chucklesome  ...  10 

SPEAKING  OF  ANIMALS  (6) 

At  the  County  Fair  Swell    10 

In  a  Pet  Shop  A  Howl    10 

In  the  Circus   10 

In  the  Zoo  Hilarious   10 

SPECIAL  CARTOON  (Tech.) 

I  The   Raven    18 

SPORTLIGHTS  (13) 

Better  Bowling  Excellent  .. 

Buying  a  Dog  Very  Good. 

Lure  of  the  Surf  Very  Good. 

Meet  the  Champs  Excellent  .. 

Personality  Plus   

Quick    Returns  Pretty  Good 

Shooting  Mermaids  Very  Good. 

Sittin'  Pretty   Excellent  .. 

Top  Flight  Juggling  

SUPERMAN  CARTOONS  (12)  (Tech.) 

Arctic  Giant   Good    9 

Bulleteers    10 

Billion  Dollar  Limited. ..  For  the  Fans...  S'/z 

Magnetic  Telescope    10 

Mechanical   Monsters  Good    10 

Superman   A  Cinch  to  Sell.  II 

UNUSUAL  OCCUPATIONS  (6) 

No.    I  Good    10 

No.   2  Very   Good   10 

No.  3  Very   Good   II 


Reviewed 
Issue  Of 

.10/  5/40 
.11/23/40 
. 12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 


4/19/41 
5/31/41 
11/16/40 
2/22/41 


12/21/40 


1/25/41 

3/22/41 
10/  5/40 
12/21/40 

3/22/41 
12/  7/40 
11/23/40 

5/10/41 
,  6/28/41 

7/19/41 
10/26/40 

4/  5/41 

8/23/41 


,10/  5/40 
,12/  7/40 
.  2/15/14 
,  3/29/41 
5/31/41 
8/23/41 


.  Not  Rev. 
.  1 1/22/41 


.10/11/41 
.  3/14/42 
.12/  6/41 


.  9/20/41 
.11/29/41 
.  2/28/42 
,  Not  Rev. 


.  1/31/42 
. 12/20/41 
.  3/21/42 


.  2/21/42 
.Not  Rev. 
. 10/11/41 
.  1/31/42 
.12/  6/41 
. 12/20/41 

Not  Rev. 


.10/11/41 
. 1 1/22/41 
.  1/31/42 
.Not  Rev. 


.  9/20/41 
.12/  6/41 
.  2/28/42 
.Not  Rev. 


. 10/11/41 
.12/20/41 
.  3/14/42 

.  1/31/42 
.  9/20/41 
Not  Rev. 
.11/15/41 


.  1/31/42 
, 12/20/41 
,  2/21/42 
10/11/41 
Not  Rev. 
1 1/29/41 
9/27/41 
I  I/I5/4I 
Not  Rev. 


.  3/14/42 
Not  Rev. 

,  1/24/42 
Not  Rev. 

,  12/20/41 
8/  2/41 


.10/11/41 
.12/  6/41 
.  2/21/42 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

14115  Art  of  Self  Defense  Good    8  ..2/  7/42 

14113  Art  of  Skiing  Excellent    8  ..11/29/41 

14103  Baggage    Buster  Hilarious    7  ..  5/10/41 

14105  Canine   Caddy  Tops    7  ..6/  7/41 

14114  Chef    Donald  Up  to  Par   8  ..12/27/41 

141 12  Donald's    Camera  A  Scream   8  ..10/25/41 

14107  Early  to  Bed  Satisfactory    ...  8  ..  7/26/41 

14102  Gentleman's    Gentleman.  .Tops    7  ..4/  5/41 

I4I0I  Golden    Eggs  Excellent    8  ..4/  5/41 

14104  Good  Time  for  a  Dime. .  .Excellent    8  ..  5/10/41 

141 II  Lend  a  Paw  Superb    8  ..10/25/41 

14117  Mickey's  Birthday  ParJy.Very  Good    8  ..  3/21/42 

14106  Nifty  Nineties  Amusing    8  ..6/  7/41 

14110  Old  MacDonald  Duck  Excellent    8  ..10/  4/41 

14109  Orphan's  Benefit  Very   Good   9  ..  8/30/41 

141 18  Pluto,  Jr  Very  Funny  ...  7  ..  3/21/42 

14108  Truant  Officer  Donald  Excellent    8  ..  8/23/41 

14116  Village  Smithy  Excellent    7  ..2/  7/42 


Comment 

EDGAR  KENNEDY  (6) 
13406  Apple  in  His  Eye  Hokey   

13403  Drafted  in  the  Depot  

13405  It  Happened  All  Night.. Fair   

13404  Mad  About  Moonshine. .  .Fair   

13401  Sunk  by  the  Census  Funny   

13402  Trailer  Tragedy   Funny   


Running 
Time 


14201  No. 

14202  No. 

14203  No. 

14204  No. 

14205  No. 

14206  No. 

14207  No. 

14208  No. 

14209  No. 

14210  No. 

1421 1  No. 

14212  No. 

14213  No. 


INFORMATION  PLEASE  (13) 

1  (Anna    Neagle)  Excellent    11 

2  (Ruth  Gordon)  Good    10 

3  (Alice    Marble)  Swell  As  Usual.  10 

4  (Louis  Bromfleld) .  .Excellent    II 

5  (Wendell    Willkie)  .Good    10 

6  (Jan  Struther)  Excellent    II 

7  (Anna    Neagle)  Very  Good    10 

8  (Boris    Karloff)  Excellent    10 

9  (Alice    Marble)  Excellent    II 

10  (Louis  Bromfield)  .Entertaining  ...  10 

11  (Jan  Struther)  Very    Good   II 

12  (Boris    KarlofF) . .  .Good    12 

13  (Anna  Neagle)  Excellent    10 


LEON  ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

18 
20 


13701  He  Asked  for  It  Very  Funny 

13706  Panic  in  the  Parlor  Unfunny 

13705  Polo  Phoney   Good    . . 

13702  Tattle  Talevision   Funny  . 

13704  When  Wifle's  Away  Fair 


RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good   

13504  Musical  Bandit   Entertaining 

13502  Prairie  Spooners   Very  Good  . 

13503  Red  Skins  &  Red  Heads.. Poor   


PICTURE  PEOPLE  (13) 

14401  No.  I   Interesting  . 

14402  No.  2   Good 


18 
19 
20 


14403  No.  3   Night  Club  Plug  10 

14404  No.  4   Good  ... 

14405  No.  5   Fair 

14406  No.  6   Fair   

14407  No.  7   Average  . 

14408  No.  8    Fair 

14409  No.  9    Fair 

14410  No.  10    Fair 


SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

14502  What's  Happening  in 

Argentina   Very  Timely  ...  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Qual  Quest   Good    9 

Rolling   Rhythm    |0 

Snow  Eagles   Excellent    9 

Snow  Fun   Exhilarating  ...  9 

Sportsman's  Partner   For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


14307 
14313 
14310 
14302 
14306 
14308 
14301 
1431  1 
14305 
14304 
14303 
14312 
14309 


1941-42 


DISNEY  CARTOONS  (18)  (Tech.) 

24102  Donald's   Snow   Fight   8 

24101  Symphony  Hour    8 

EDGAR  KENNEDY  (6) 

23404  Heart  Burn   Amusing    15 

23402  I'll  Fix  It  Funny    19 

2340D  Inferior  Decorator    17 

23403  Quiet  Fourth   Funny    15 

23401  Westward  Ho-Hum  Funny    16 


INFORMATION  PLEASE 

24201  No.  1  (John  Gunther)   ...Excellent  . 

24202  No.  2  (Howard    Lindsay). Up  to  Par. 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good   

24204  No.  4  (John   Gunther)  Excellent  . 

24205  No.  5  (John  Carradine)   


(13) 


LEON  ERROL  (6) 

23703  Home  Work   Funny  .., 

23701  Man-l-Cured   Funny  .. 

23704  Wedded  Blitz   

23702  Who's  a  Dummy?  Amusing 


TIME  (13) 

Excellent   

Timely   

Excellent   

Propaganda 
Timely,  Vital. 

Timely   

Potent   

Timely   

Interesting  . . . 
Timely   


MARCH  OF 

23101  Thumbs  Up,  Texas  

23102  Norway  in  Revolt  

23103  Sailors  With  Wings... 

23104  Main  Street,  U.S.A  

23105  Our  America  At  War.. 
Spec.  Battlefields  of  Pacific. 

23106  When  Air  Raids  Strike 

23107  Far  East  Command  

23108  Argentine  Question  .... 

23109  America's  New  Army.. 

PICTURE  PEOPLE  (13) 

24407  Children  of  the  Stars  Fair    8 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9 

24406  Hollywood  War  Effort.  ...  Entertaining  ...  9 

24405  How  To  Be  a  Star  Good    8 

24408  Palm  Springs  Week  End   9 

24404  Stars'  Day  Off  Average    8 

24401  Stars  in  Defense  Interesting   ....  10 

RAY  WHITLEY  (4) 

23503  Cactus  Capers    17 

23501  California  or  Bust  Good    18 

23502  Keep  Shooting   Very  Good    17 

SPORTSCOPES  (13) 
24309  Cruise  Sports    10 

24304  Crystal  Flyers   Exhilarating  ...  8 

24302  Dog  Obedience   Boxofflce    9 

24305  Fighting  Fish   Excellent    9 

24303  Gaucho  Sports   Interesting    10 

24307  Jungle  Jaunt   Amusing    9 

24301  Pampas  Paddock   For  Horse  Lovers  10 

24308  Public  Sport  No.   1   10 

24306  Ten  Pin  Parade  Good    10 


19 
16 

17 
20 


19 
19 
20 
18 

171/2 
22 
20 
19 
20 
20 


Reviewed 
Issue  Of 

.  6/14/41 
.  Not  Rev. 
.  4/12/41 
.  3/  1/41 
.  9/14/40 
. 10/19/40 


.  9/14/40 
.10/19/40 
.11/16/40 
.12/14/40 
.  2/  1/41 
.  3/  1/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.  6/  7/41 
.  7/26/41 
.  7/26/41 
.  8/23/41 


.  2/  1/41 
.  9/14/40 
.Not  Rev. 
.  5/17/41 
.11/16/40 
.  4/  5/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


,  9/14/40 
,10/19/40 
11/16/40 
,12/14/40 
2/  1/41 
3/  1/41 
,  3/29/41 
,  4/12/41 
5/17/41 
6/  7/41 


.12/14/40 


3/  1/41 
8/23/41 


4/12/41 


.  3/  1/41 
.  8/  9/41 
.  6/  7/41 
. 10/19/40 
.  3/  1/41 
.  4/  5/41 
.  9/14/40 
.  Not  Rev. 
.  2/  1/41 
.12/14/40 
.11/16/40 
.  7/26/41 
.  5/10/41 


.  Not  Rev. 
.Not  Rev. 


.  3/21/42 
,10/25/41 

Not  Rev. 

12/27/41 
9/27/41 


.10/25/41 
.11/29/41 

.12/27/41 
.  2/  7/42 
.  Not  Rev. 


.  2/  7/42 
.10/  4/41 
Not  Rev. 
.12/  6/41 


,  8/16/41 
9/27/41 
10/25/41 
11/22/41 
12/13/41 
12/20/41 
3/10/42 
2/14/42 
3/  7/42 
4/  4/42 


.  3/21/42 
.11/29/41 
.10/25/41 
.  3721/42 
.  2/14/42 
.Not  Rev. 
. 12/27/41 
.10/  4/41 


Not  Rev. 
.12/  6/41 
.  1/31/42 


.  Not  Rev. 
.  12/27/41 
.11/  1/41 
.  2/14/42 
.12/  6/41 
.  3/21/42 
. 10/  4/41 
.  Not  Rev. 
.  3/21/42 


April  4,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  63 


REPUBLIC  1941-42 


UNITED  ARTISTS 


VITAPHONE-WARNER  BROS.  1940-41 


Comment 

MEET  THE  STARS  (12) 

28-2  Baby  Stars   Excellent   

28-1  Chinese  Garden  Festival ..  .Good  Starter 

28-5  Hollywood  Meets  ttie  Navy. Timely   

28-4  Los  Angeles  Examiner 

Benefit   Fair   

28-7  Meet  Roy  Rogers  Interesting  .. 

28-6  Stars  at  Play  Entertaining 

28-8  Stars — Past  &.  Present  Nostalgic  ... 

28-3  Variety  Reel   Interesting  .. 


Running 
Time 


Reviewed 
Issue  Of 


10  . 

.  2/  1/41 

.  10. 

.12/21/40 

10  . 

.  5/  3/41 

10  . 

.  4/26/41 

10  . 

.  6/21/41 

10  . 

.  6/14/41 

10  . 

.  6/28/41 

10  . 

.  3/  1/41 

20TH  CENTURY-FOX  1940-41 

ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 


1201  Midget  Motor  Mania  Unusual    10 

1203  Modern  Highway  Good    10 

1202  Training  Police  Horses. ..  Excellent    10 

LEW  LEHR  COMEDIES  (4) 

1401  Grunters  and  Groaners. .  .Tiresome    10 


MAGIC  CARPET  OF  MOVIETONE  (8) 


1108 
1106 
IIOI 
1103 
1109 
1102 
1107 
1104 

1103 
1110 


Arctic  in  Springtime  

Caribbean  Sentinel   Good   

Eskimo  Trails   Enlightening 

Isle  of  Mystery  

Letter  From  Cairo. 


10 
10 
10 
10 
10 

Land  of  Flowers  (Tech.)  .Colorful    9 

Miracle  of  Hydro  Different    10 

Old  Dominion  State 

(Tech.)   Very  Good    10 

Spotlight  on    Indo-China   10 

Winter  in   Eskimo   Land   10 


.10/12/40 
.  3/  1/41 
.  2/  8/41 


8/10/40 


.Not  Rev. 
.  4/26/41 
.  8/10/40 
.  Not  Rev. 
.Not  Rev. 
.  8/10/40 
.  4/19/41 

.11/30/40 
.Not  Rev. 
.Not  Rev. 


RIPLEY'S  BELIEVE  IT  OR  NOT 

1601  Acquitted  by  the  Sea  Excellent    10  ..19/12 

SPORTS  REVIEWS— THORGERSEN  (6)  (3  In  Tech.) 


1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on   Rollers   10 

1302  Lure  of  the  Trout(Tech.) .  For  Fly  Casters  10 

1306  Playing  With  Neptune. .  .Very  Good    9 

1304  Rodeo  Goes  to  Town  Good    10 

1305  Symphony   in   Snow   10 

1301  Vacation  Time  (Tech.)... OK    8 

TERRYTOONS  (26)   (13  In  Tech.) 

1510  Baby  Seal    7 

1551  Bill  Mouse's  Akwakade. .Excellent  (Tech.)  7 

1515  Bringing  Home  the  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

1511  Dog's  Dream    7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless  Hector    7 

1503  Happy  Haunting  Grounds   7 

1513  Horse  Fly  Opera   7 

1658  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean. Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims.  .Good  (Tech.)  ..  7 

1552  Lucky   Duck   (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   Rhythmic(Tech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow  Man    7 

1556  Temperamental  Lion  ...  .Amusing  (Tech.)  7 

1502  Touchdown  Demons  Amusing    7 

1516  Twelve  O'clock  and  All  Ain't  Well   7 

1559  Uncle  Joey   (Tech.)   7 

1506  What  a  Little  Sneeze 

Will   Do   Good    7 

1560  What  Happens  at  Night  (Tech.)    7 

1509  When  Knights  Were  Bold. Just  a  Cartoon..  7 


WORLD  TODAY 


1704  Anzacs  in  Action  

1701  Battle  of  the  Atlantic  Timely 

1703  Empire  in  Exile  

1702  War  in  the  Desert  


..10/12/40 
.  .Not  Rev. 
..11/30/40 
..  4/19/41 
. .  2/  8/41 
. .  Not  Rev. 
..  8/10/40 


.Not  Rev. 
.  8/10/40 
.Not  Rev. 

.Not  Rev. 
Not  Rev. 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/26/41 
. 10/12/40 
.11/30/40 
.Not  Rev. 
.Not  Rev. 
.  2/  8/41 
.  12/  7/40 
.12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 
.Not  Rev. 
.Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.Not  Rev. 
.Not  Rev. 


1941-42 


ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship. .  .Informative    10    ..11/  1/41 

2201  Soldiers  of  the  Sky  Excellent    10    ..8/  2/41 

2203  Wonders  of  the  Sea   10    ..Not  Rev. 

2204  Men  for  the  Fleet  Excellent    9    ..  1/17/42 

MAGIC  CARPET  OF  MOVIETONE  (12) 

2103  Call  of  Canada   10 


2102  Glacier  Trails   Good   

2104  Jewel  of  the  Pacific  

2101  Sagebrush  and  Silver  Interesting 

2105  Secret  of  the  Fjord  


SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel. Excellent  ... 

2304  Evergreen  Playland   Good   

2302  Life  of  a  Thoroughbred ..  .Excellent  ... 

2303  Playtime  in  Hawaii  Very  Good  . 

2306  Setting  the  Pace  

2305  Winter  Wonderland   


TERRYTOONS  (26) 

2504  Back  to  the  Soil   7 

2555  Bird   Tower    (Tech.)   7 

2558  Cat  Meets  Mouse  (Tech.)   7 

2508  Eat  Me  Kitty,  Eight  to  the  Bar   7 

2506  Flying  Fever   Good    7 

2503  Frozen  North   Very  Good    7 

2507  Funny  Bunny  Business   7 

2560  Candy  Goose  in 

the  Night  (Tech.)   7 

2557  Happy  Circus  Day  Amusing    7 

2501  Ice  Carnival   Good    7 

2509  Oh.   Gentle  Spring   7 

2551  Old  Oaken  Bucket  Good    7 

2552  One  Man  Navy  Amusing    7 

2559  Sham  Battle  Shenanigan  (Tech.)    7 

2554  Slan  Happy  Hunters   7 

2556  Torrid  Toreador  (Tech.) .  .Good    7 

2502  Uncle  Joey  Comes  to  Town. Funny    7 

2553  Welcome  Little  Stranger. Good    7 

2505  Yarn  About  Yarn  Good    7 

WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely. Excellent  10 

2403  Dutch  Guiana   Very  Good    10 

2404  Hub  of  the  World   10 

2402  Uncle  Sam's  Iron  Warriors   10 

2405  Wings  of   Defense   10 


.  Not  Rev. 
,11/  1/41 
.Not  Rev. 
.  9/20/41 
Not  Rev. 


..11/  1/41 
. .  1/17/42 
. .  2/28/42 
. .  1/24/42 
.  .Not  Rev. 
.  .Not  Rev. 


.Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  1/17/42 
.11/  1/41 
.Not  Rev. 

.  Not  Rev. 
.  1/17/42 
.  9/27/41 
Not  Rev. 
.  9/20/41 
.  9/27/41 
.Not  Rev. 
.  Not  Rev. 
.  1/17/42 
.11/  1/41 
.11/  1/41 
.  1/24/42 


9/20/41 
1/17/42 

Not  Rev. 

Not  Rev. 

Not  Rev. 


Comment  Running 
Time 

WORLD  IN  ACTION  (12) 

1  Churchill's   Island    ..j.   Very  Good   20 

3  Food.  Weapon  of 

Conquest   Impressive    ....  20 

2  This  Is  Blitz  Grim   Realism..  21 


UNIVERSAL  1940-41 


5252 
5241 
5249 
5246 
5247 

5243 
5245 
5242 
5253 
5248 

5250 
5244 
5251 

5353 
5351 
5358 
5365 
5359 
5355 

53G4 
5363 
5354 

5360 
5362 
5356 
5352 
5357 

5361 

5226 
5225 

5221 
5222 
5233 
5228 
5230 
5227 

5231 
5232 
5229 
5224 
5223 


5371 
5372 
5373 
5374 
5375 
5376 
5377 
5378 
5379 
5380 
5381 
5382 
5383 
5384 
5385 


CARTOONS   (13)  (Tech.) 

Andy  Panda's  Pop  Enjoyable    8 

Crazy  House   Satisfactory   ...  8 

Dizzy  Kitty   So-So    8 

Fair  Today   Good    7 

Hysterical  High  Spots  in 

American  History   Fair    7 

Knock,   Knock   Very  Good   ....  8 

Mouse  Trappers   Amusing    7 

Recruiting  Daze   Fair    8 

Screw  Driver   Good    7 

Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  .Snappy    7 

Salt  Water  Daffy  Snappy    8 

Syncopated  Sioux   Clever    7 

Woody  Woodpecker    7 

GOING  PLACES  (15) 

Arizona   Interesting    10 

Coast  Guard   Interesting    10 

Deserts  of  America  Very  Good   ....  10 

Garden  Spot  of  the  North. Good    9 


Humorous  Tombstones  ...Amusing 
Hunting  on  Top  of 

the  World   Fascinating  ... 

Isles  of  Fate  Good  &.  Timely. 

Meet  Jimmy  the  Chump. .Good  Fun   

Melting  Pot  of  the 

Caribbean   Good 


10 

9 
10 
10 

10 

Modern  Way  Down  East.. Good    10 

Mountain  Summer   Pleasing    10 

South  of  the  Border  Interesting   ....  10 

Sun  Valley   Good    10 

Swankiest  Isle  in 

the  World   Interesting    ....  10 

Trail  of  Father  Kino  Interesting    10 

MUSICALS— TWO   REEL  (13) 

Bagdad  Daddy   Very  Good    18 

Beat  Me  Daddy- 
Eight  to  the  Bar   17 

Class  in  Swing  Good  Variety  ..  16 

Congomania   Latin   Liveliness  20 

Dizzy  Doings   Fair    17 

Jumpin'  Jive   Good    17 

Music  a  la  King  Good  Number  ..  20 

Music  in  the  Morgan 

Manner   Entertaining    ..  18 

Once  Upon  a  Summer  Time  Average    18 

Rhythm  Revel   Entertaining    ,.  18 

Shadows  in  Swing  Average    18 

Tickled  Pinky   Rustic    Rhythm.  18 

Torrid  Tempos   Entertaining    ..  18 

SPECIAL  SUBJECT  (1) 

Swing  With  Bing  Excellent    18 

STRANGER  THAN   FICTION  (15) 

No.  81  Good    9 

No.  82  Average    9 

No.  83  Average    9 

No.  84  Good    9 

No.  85  Excellent    9 

No.  86  Up  to  Par   9 

No.  87  Good    9 

No.  88  Interesting    9 

No.  89  Interesting    9 

No.  90  Interesting    9 

No.  91  Fair    9 

No.  92  So-So    9 

No.  93  Very  Good    9 

No.   94   9 

No.  95  Very  Good    9 


1941-42 


6241 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 
Boogie  Woogie  Bugle  Boy 

of  Company  B  Good   

6249  Goodbye  Mr.  Moth  Very  Good 

6247  Hams  That  Couldn't 


6246 
6242 
6248 


Hollywood  Matador  Very  Good  .. 

Man's  Best  Friend  Good   

Mother  Goose  on  the 
Loose   Very  Good   .  . 

6243  Pantry   Panic   Good   

(Former  title  "What's  Cookin' 

6244  $21  a  Day  Once  a  Month .  Average   

6245  Under  the  Spreading 


(13) 


(15) 


NAME  BAND  MUSICALS 

6226  Campus  Capers   Excellent  . 

6224  Doin'  the  Town  Entertaining 

6229  Gay  Nineties   Fair   

6222  In  the  Groove  Entertaining 

6221  Is  Everybody  Happy?  Fair   

6232  Merry  Madcaps   Good   

6227  Rhumba  Rhythms   Fair   

6231  Shuffle  Rhythm   Excellent    15 

6223  Skyland  Serenade   Excellent   

6230  Swing  Frolic   Very  Good  ... 

6228  Tune  Time   Very  Good  ... 

6225  Winter  Serenade   Good   

(Former  title  "Jingle  Bells") 
SPECIAL  FEATURETTE  (I) 

6110  Cavalcade  of  Aviation  Sure  Fire   

6111  Menace  of  the  Rising  Sun  

STRANGER  THAN  FICTION 

6376  Barnyard  Steam  Buggy.. Good   

6375  Blacksmith  Dentist   Good   

6373  Candy  Kid   Good   

6378  Desert  Ghost   Entertaining 

6372  Hermit  of  Oklahoma  Good   

6374  Junior  Battlefleet   Good   

6379  Pussycat  Cafe   Good   

6371  Shampoo  Springs   Very  Good  . 

6377  Sugar  Bowl  Humpty 

Dumpty   Very  Good    9 

VARIETY  VIEWS  15  (5  IN  COLOR) 

6354  Annapolis  Salutes  the 

Navy   Timely 

6358  Flashing  Blades   Good    9 

6353  George  Washington, 

Country  Gentleman  Impressive    10 

6357  Keys  to  Adventure  Interesting    9 

6351  Moby  Dick's  Home  Town. Interesting    9 

6352  Northern  Neighbors(Color)  Interesting    9 

6356  Peaceful  Quebec — 

At  War   Interesting    ....  9 

6361  Sports  in  the  Rockies. ...  Good    9 

6359  Sky  Pastures   Good    9 

6360  Thrills  of  the  Deep  Good    9 

6355  Trail  of  the  Buccaneers. .Excellent    9 


10 


Reviewed 
Issue  Of 


4/  4/42 
3/  7/42 


.  8/  9/41 
.10/12/40 
.  5/17/41 
.  2/15/41 

.  3/29/41 
. 1 1/30/40 
.  2/  8/41 
.11/  2/40 
.  9/  6/41 

.  5/17/41 
.  6/  7/41 
. 12/28/40 
.Not  Rev. 

. 10/12/40 
.  9/21/40 
.  3/22/41 
.  8/  9/41 
.  4/12/41 

.  12/28/40 
.  8/  9/41 
.  7/19/41 

.12/28/40 
.  6/  7/41 
.  7/19/41 
.  2/15/41 
. 10/12/40 

.  3/15/41 
.  6/14/41 

.  2/  8/41 

.Not  Rev. 
. 10/12/40 
. 1 1/30/40 
.  9/  6/41 
.  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
. 1 1/30/40 

.  4/13/40 

.  9/21/40 
. 10/12/40 
. 10/12/40 
. 1 1/30/40 
. 12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
.  Not  Rev. 
.  8/16/41 


8  . 

.10/11/41 

7  . 

.  4/  4/42 

7  . 

.  Not  Rev. 

7  . 

.  1/31/42 

8  . 

.11/  8/41 

7  . 

.  4/  4/42 

8  . 

.11/  8/41 

7  . 

.12/  6/41 

7  . 

.  r/31/42 

18  . 

.12/20/41 

20  . 

.12/13/41 

15  . 

.  1/31/42 

17  . 

.10/18/41 

18  . 

.  9/  6/41 

151/2. 

.  3/21/42 

15  . 

.  1/31/42 

15  . 

.  4/  4  42 

20  . 

.11/  8/41 

15  . 

.  3/14/42 

16  . 

.  3 '2 1/42 

l3'/2. 

. 12/13/41 

20  . 

.   1/  3/42 

20  . 

.  Not  Rev. 

.  12/20/41 
.  12/20/41 
.11/  8/41 
.  3/  7/42 
.  10/18/41 
.12/  6/41 
.  3/21/42 
. 10/18/41 

.  3/14/42 


, 12/13/41 
,  3/  7/42 

,10/11/41 
,  1/31/42 
,  9/  6/41 
,10/18/41 

12/13/41 
Not  Rev. 
,  3/  7/42 
3  21/42 
11/  8/41 


Running  Reviewed 
Time      Issue  Of 


BROADWAY  BREVITIES  (9) 

6202  Alice  in  Movieland  Superlative  .... 

6204  Dog  in  the  Orchard  Meritorious  .... 

6209  Happy  Faces   

6208  Hunting  the  Hard  Way .. Excellent   

6201  Just  a  Cute  Kid  

6203  Mack  Sennett  Revival  

6206  Seeing  Eye   Poignant   

6207  Sockeroo   Funny   

6205  Take  the  Air  Entertaining 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6101  Riding  Into  Society  T'Ain't  Funny..  19 

6103  Throwing  a  Party   20 

HOLLYWOOD  NOVELTIES  (6) 


20 

. .  1 1/30/40 

20 

.  .  I/I8/4I 

. .  Not  Rev. 

20 

. .  5/24/41 

20 

..Not  Rev. 

20 

.  .Not  Rev. 

20 

. .  4/  5/41 

20 

. .  5/24/41 

20 

.  .  3/  8/41 

LOONEY  TUNES  (16) 

6601  Calling   Dr.   Porky   7 

6612  Coy  Decoy   Funny    7 

6607  Haunted  Mouse   Very  Good    7 

6616  Henpecked  Duck   A  Howl    7 

6608  Joe  Glow  the  Firefly   7 

6614  Meet  John  Doughboy..   7 

6602  Pre- Historic  Porky   Clever    7 

661 1  Porky's  Ant   Good    7 

6609  Porky's  Bear  Facts   Amusing    7 

6604  Porky's  Hired  Hand   Good    7 

6610  Porky's  Preview   Amusing    7 

6613  Porky's  Prize  Pony    7 

6606  Porky's  Snooze   Reel    7 

6603  Sour  Puss   Satisfactory    ...  7 

6605  Timid  Toreador   Good    7 

6615  We  the  Animals  Squeak ..  Excellent    7 

MELODY  MASTERS  (10) 

6506  Cliff  Edwards  and  His 

Buckaroos   Fair 

6505  Henry  Busse  &  Orch  Good 

6504  "  ■  " 
6503 
6508 


6510 
6509 
6501 
6507 
6502 


6724 
6706 
6713 
6712 
6709 
6718 
6710 
(-704 
6715 
6722 
6720 
6703 
6719 
6723 
6701 
6707 
6708 
671 1 
6726 
672, T 
6702 
6714 
6716 
6717 
6705 
6721 


Skinnay  Ennis  &  Orch. 

Jan  Garber  &  Orch  

Marie  Green  &  Her 

Merrie  Men   Lively   

Carl  HofT  &  Orch  Notable   

Hal  Kemp  &.  Orch  Just  a  Band. 

Matty  Malneck   Snappy   

Freddie  Martin  &  Orch... Fair   

Joe  Reichman  &  Orch  Excellent    10 

MERRIE  MELODIES  (26)  (Tech.) 

Aviation  Vacation   

Bed  Time  for  Sniffles   7 

Cat's  Tale   Good    7 

Crackpot  Quail   .  .    7 

Elmer's  Pet  Rabbit  Funny    7 

Farm  Frolics   Excellent    7 

Fighting  69'/2   Good    7 

Good  Night  Elmer   7 

Goofy  Groceries   Novel    7 

Heckling  Hare    7 

Hiawatha's  Rabbit  Hunt. Funny    7 

Holiday  Highlights   Swell  Satire  ...  7 

Hollywood  Steps  Out  Excellent    7 

Inki  and  the  Lion  Good   

Malibu  Beach  Party  Grade  A    7 

Of  Fox  and  Hound   7 


Shop,  Look  and  Listen. 
Sniffles  Bells  the  Cat. . 


.Good 
.  Fair 


Snow  Time  for  Comedy. ..Up  to  Par   7 

Sport   Champions    7 

Stage  Fright   Satisfactory    ...  7 

Tortoise  Beats  the  Hare.  .Amusing    7 

Toy  Trouble   Good    7 

Trial  of  Mr.  Wolf  Very  Good    7 

Wacky  Wildlife   Funny    7 

Wacky  Worm   Excellent    7 

TECHNICOLOR  SPECIALS  (6) 

6006  Carnival  of  Rhythm  Splendid  . 

6001  Flag  of  Humanity  Splendid  . 

(=005  Here  Comes  the  Cavalry  

6002  March  on  Marines  Excellent  . 

6003  Meet  the  Fleet  Excellent  . 

6004  Wings  of  Steel  Excellent  . 

SPORTS  PARADES  (10) 

6407  Big  Bill  Tilden  For  Tennis  Fan  10 

ID 
10 
10 
10 
10 
10 
10 
10 
10 


6404  California  Thoroughbreds. I nteresting 
6403  Diary  of  a  Racing  Pigeon . Interesting 
6402  Dogs  You  Seldom  See  Good  Novelty 

6405  Fight.  Fish,  Fight  Thrilling  ... 

6401  Fly  Fishing   For  Anglers 

6409  It  Hapoeneri  on  Rollers  

6410  Lions  For  Sale  Very  Good  . 

6408  Sail  Ho!   Colorful   

6406  Sky  Sailing   Interesting  . 


1941-42 


7103 
7109 
7106 
7108 

7101 
7102 
7104 
7107 
7105 


BROADWAY   BREVITIES  (12) 

At  the  Stroke  of  Twelve.. Grab  It    20 

California  J""irr  Symphony   20 

Calling  All  Girls  Good    20 

Maybe  Darrwin  Was 

Right   Amazing    20 

Minstrel  Days   Very  Good    20 

Monsters  of  the  Deep  Good    20 

Perils  of  the  Jungle  Exciting    20 

Wedding  Yells    20 

West  of  the  Rockies  Pretty  Good  ...  20 


HOLLYWOOD  NOVELTIES  (6) 


7301  Polo  With  the  Stars  

7304  Miracle  Makers   Poor   

7303  Points  on  Arrows  Good   

7305  Then   and    Now   Fair 

7302  White  Sails   Excellent 


LOONEY  TUNES  (16) 


7609  Daffy's   Southern    Exposure   7 

7601  Notes  to  You   10 

7607  Porky's  Cafe    7 

7604  Porky's  Midnight   Matinee    7 

7605  Porky's  Pastry  Pirate    7 

7603  Porky's  Pooch   Good    7 

7602  Robinson  Crusoe,  Jr  Average    7 

7608  Saps  in  Chaps   7 

7606  Who's  Who  in  the  Zoo..  Funny    7 


Not  Rev. 
.  8/31/40 
.Not  Rev. 


6304 

History  Repeats  Itself... 

.Good   

10 

.  9/30/39 

6301 

Football  Highlights 

Rockne  Build-up 

10 

.  8/31/40 

6303 

Mexican  Jumping  Beans. 

.Very  Good  .... 

10 

.11/30/40 

6302 

.Exciting   

10 

.  8/  3/40 

6306 

.  9/  6/41 

6305 

Wild  Boar  Hunt  

.Exciting   

10 

.  3/  8/41 

Not  Rev. 
,  6/21/41 
,  3/15/41 
,  9/13/41 

Not  Rev. 

Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
,  12/28/40 
.  4/26/41 

Not  Rev. 

Not  Rev. 
,11/30/40 
.  I/I8/4I 
.  9/  6/41 


10 

. .  3/  8/41 

.  10 

..II /30/40 

10 

. .  12/28/40 

10 

. .  Not  Rev. 

10 

. .  5/  3/41 

10 

. . 12/27/41 

.  10 

. .  5/24/41 

10 

. .  8/  3/40 

10 

. .  4/  5/41 

.  10 

..11/  2/40 

.Not  Rev. 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  12/28/40 
.  5/24/41 
.  1/18/41 

Not  Rev. 
.  4/  5/41 

Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 

Not  Rev. 
.  12/28/40 
.  3/15/41 
.  8/30/41 

Not  Rev. 
. 10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
. 12/  7/40 
.  8/  9/41 


. .  8/30/41 

20 

. . 10/26/40 

20 

.  Not  Rev. 

20 

. . 12/28/40 

20 

.  .  1/18/41 

20 

.  .  5/  3/41 

,  5/  3/41 
,  12/28/40 
,  12/  7/40 
,  8/31/40 
,  3/  8/41 
,10/26/40 
.Not  Rev. 
,  8/30/41 
.  6/21/41 
.  4/  5/41 


.11/  8/41 
Not  Rev. 
.  1/24/42 

,  3, 28  42 
.  9/13/41 
.  1/  3/42 
.11/  8/41 
Not  Rev. 
.  1/24/42 


Not  Rev. 
,  9/I3/4I 
.  9/13/41 

,  4  4 '42 
,11/15/41 


Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.12/27/41 
.11/15/41 
.  Not  Rev. 
.  4/  4/42 


Page  64 


SHOWMEN'S    TRADE  REVIEW 


April  4,  1942 


VITAPHONE  1941-42  (Cont.) 

Comment  Running  Reviewed 

Time     Issue  Of 

IHELODY  MASTERS  (10) 

7502  Carloea  Serenaders   Latin  Swing  ...  10  ..11/15/41 

7508  Don  Cossack  Ciiorus   10    ..Not  Rev. 

7503  Forty  Boys  and  a  Song... Good    10    ..  9/13/41 

7507  Ricliard  Himber  &  Orch   10    ..Not  Rev. 

7504  Carl  Hoff  &  Band   ID    ..Not  Rev 

7506  Leo  Reisman  &  Orcli  Snappy    10    ..  3/28/42 

7505  Playgirls    10    . .  Not  Rev. 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good    10    ..  9/13/41 

MERRIE  IMELODIES  (26)  (Tech.) 

7701  All  This  and  Rabbit 

Stew   Excellent    7 

7711  Aloha  Hooey   Amusing    7 

7710  Bird  Came  COD   7 

7702  Brave  Little  Bat  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary  Very  Funny  ...  7 

7712  Conrad  the  Sailor  Funny    7 

7713  Crazy  Cruise    7 

7716  Dog   Tired    7 

7709  Hop,  Sl<ip  and  A  Chump   7 

7715  Horton  Hatches  the  Egg   7 

7707  Rhapsody  in  Rivets  Good    7 

7704  Rooliie  Revue   Out  Dated    7 

7705  Saddle  Silly    7 

7708  Wabbit  Twouble   Very  Funny  ...  7 

7714  Wabbit  Who  Came 

to  Supper    7 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show   20 

7002  Soldiers  in  White  Excellent    20 

7004  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent   20 

SPORTS  PARADE  (10)  (Tech.) 

7405  Hunting  Dogs  at  Work  .Very  Good    10 

7402  King  Salmon   Fascinating    ...  10 

7401  Kings  of  the  Turf  Interesting    10 

7404  Rodeo  Round   Up   10 

7406  Shoot  Yourself  Some  Golf   10 

7403  Water  Sports   Average    10 


MISCELLANEOUS 


Adventures  in  the  Bronx 

(N.  V.  Zoological  Soc.)  Good    IM/j 

Alive  in  the  Deep  (Prod.)  Exciting    22 

Man  the  Enigma  (Prod.)  Informative   25 

Our  Constitution  (Prod.)  Inspiring    19 

Our  Declaration  of 

Independence  (Prod.)   Timely    19 


SERIALS  1940-41 

No.  Chapters 

COLL'IVIBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw  :   15  Chaps. 

Spider  Returns    15  Chaps. 

White  Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle   Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  the  West   15  Chaps. 

1941-42 

COLUMBIA 

Captain   Midnight    15  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime,   Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

Spy  Smasher    12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang  Busters    13  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


.  9/13/41 
.  3/28/42 
.Not  Rev. 
.12/27/41 
.11/  8/41 
.  1/24/42 
.  4/  4/42 
.Net  Rev. 
Not  Rev. 
,  Not  Rev. 
.Not  Rev. 
.  1/24/42 
.12/27/41 
.  Not  Rev. 
.  1/24/42 

.  Not  Rev. 


.12/  6/41 
.  2/  7/42 
.12/  6/41 
.  9/13/41 


.  4/  4/42 
.12/27/41 
.  9/13/41 
.Not  Rev. 
Not  Rev. 
.11/15/41 


8/23/41 
5/24/41 
5/24/41 
5/  3/41 

5/  3/41 


Reviewed 
Issue  Of 

1 1/29/41 
8/23/41 
5/10/41 

Not  Rev. 


3/  8/41 
5/31/41 
8/17/40 
1 1/23/40 

11/  2/40 
8/  3/40 
2/15/41 

Not  Rev. 


2/21/42 

12/  6/41 
9/  6/41 
3/21/42 

11/  1/41 
2/21/42 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 


Title 


Running 


Time 

Any  Bonds  Today   5 

Bomber    8 

Fighting  Fire  Bombs   8 

Food  For  Freedom   3 

Pots  to  Planes   3 

Red  Cross  Trailer   2'/2. 

Ring  of  Steel   10 

Safeguarding  Military  Information   10   List 


Distributed 
By 

.  Warner  Bros. 
....List  "C" 
.Warner  Bros. 

 List  "C" 

 List  "C" 

 List  "D" 

.Warner  Bros. 


In  Defense. 


Tanks 
Women 

CITY  List  "C" 

Albany  MGM.. 

Atlanta  UA  

Boston  MGM  . . 

Buffalo  20th. 

Charlotte  20th. 


List  "D"' 
,  .20th  

.  MGM .  . 

.  UA  

.  Par  

Univ. 


.List 
.List 


Chicago  Col  MGM  . 

Cincinnati  Rep  20th  . . . 

Cleveland  20th  I.  niv. . 

Dallas  WB  Par.... 

Denver  WB  WB... 

Des  Moines  MGM  Rep. . . 

Detroit  Par  Col  

Indianapolis  U  A  R  KO  . . 

Kansas  City  RKO  Univ.. 

Los  Angeles  .....WB  MGM. 

Memphis  Par  Col  

Milwaukee  Col  RKO.  . 

Minneapolis  Rep  20th.., 

New  Haven  Univ  MGM  . 

New  Orleans  UA  RKO. . 

New  York  Par  WB. . . 

Oklahoma  City  WB  Par.. . 

Omaha  MGM  WB. . . 

Philadelphia  Univ  RKO.. 

Pittsburgh  RKO  UA... 

Portland  RKO  Rep.. . 

St.  Louis  Univ  Par... 

Salt  Lake  City  Par  WB. . . 

San  Francisco  WB  Col  

Seattle  Ool  UA. .. 

Washington  Rep  20th. . 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.    No  cuts  or  borders.    No  charge  for  name  and  address.    Five  insertions  for  the  price  o< 

three  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


BOOKS 


SYSTEMATIZING  THEATRE  OPER- 
ATION, a  condensed,  easy-to-read  book 
covering  every  important  phase  of  theatre 
operation.  Written  by  "Chick"  Lewis.  Sent 
postpaid  upon  receipt  of  $1.00  in  cash,  check 
or  money  order.  Address,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 


EQUIPMENT  WANTED 

ARCS,  RECTIFIERS,  PROJECTORS, 
16mm,  3Smm.  Give  age,  condition,  lowest  price, 
first  letter.  Box  553,  Showmen's  Trade  Re- 
view, 1501  Broadway,  New  York  City. 


NEW  EQUIPMENT 


BUY  NEW  SOUNDSCREENS  NOW 
WHILE  mterial's  available,  23^c  sq.  ft. ;  com- 
plete stage  setting,  $66.60 ;  fully  automatic 
curtain  controls.  $75.95 ;  heavy  duty  track,  $2.19 
ft.  Immediate  deliveries.  S.O.S.  Cinema  Sup- 
ply Corp.,  636  Eleventh  Avenue,  N.  Y.  C. 

TRY  THE  MAGIC  EYE  ABSOLUTELY 
FREE — Colortone  Shutters  remove  high  in- 
tensity glare  yet  add  blue  to  yellow  low  intensity 
too!  Powers,  $17.25  each;  Simplex  $19.75 
each.  Give  make  machine,  front  or  rear  shut- 
ter shaft  diameter.  Colortone  Mfg.  Co.,  1944 
Coney  Island  Ave.,  Brooklyn,  New  York. 

BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 


SOUND  EQUIPMENT 

"FAIR  WEATHER  OR  FOUL,"  writes 
LaRose  Travelling  Show,  Georgia,  "S.O.S. 
SOUND'S  SWELL  !"  Trade  your  Soundheads. 
Amplifier  or  Speakers  while  you  can  for  1942 
Models,  $2.50  weekly.  S.O.S.  Cinema  Supply 
Corp.,  636  Eleventh  Ave.,  New  York  City. 


IS  OPPOSITION  WORRYING  YOU? 
GRAB  THAT  LOCATION— A  good  portable 
will  keep  competition  out — make  money  for 
you,  too.  Standard  makes.  16mm,  35mm  from 
$59.50.  Send  for  list.  S.O.S.  Cinema  Supply 
Corp.,  636  Eleventh  Ave.,  New  York  City. 


THEATRES  FOR  SALE 


THEATRES  IN  CALIFORNIA,  OREGON 
AND  WASHINGTON.  Send  for  list.  A.  A. 
Sheuerman,  25  Taylor  St.,  San  Francisco,  Calif. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 


USED  EQUIPMENT 


A  FEW  REMAINING  UNDERWRITER'S 
APPROVED  SOLID  ALUMINUM  EN- 
CLOSED AUTOMATIC  REWINDERS, 
originally  $135.00.  Less  motor  $24.50;  with 
motor  $29.50.  S.O.S.  Cinema  Supply  Corp., 
636  Eleventh  Avenue,  New  York  City. 

NO  PRIORITIES  NEEDED— REFLEC- 
TOR ARCS,  $39.50 ;  Amplifiers,  $4.95 ;  Sound- 
heads, $9.95 ;  Cushion  Seats,  39c ;  Powers  mech- 
anisms, $39.50;  1000  watt  Spotlamps,  $12.95. 
S.O.S.  Cinema  Supply  Corp.,  636  Eleventh 
Avenue,  New  York  City. 

YOUR  CHOICE— Peerless,  Strong  Stand- 
ard or  Strong  Junior  lamphouses  $125.00  pair; 
30  ampere  rectifiers  $75.00  pair,  reconditioned 
and  complete.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 

LEASE  EXPIRES— MOVING  TO  MORE 
STRATEGIC  LOCATION.  Taking  on  war 
contracts.  Must  reduce  our  $100,000.00  stock 
quick.  Sacrifice  sale  circular  tells  everything. 
Write  now  to  S.O.S.  CINEMA  SUPPLY 
CORP.,  636  Eleventh  Ave.,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

FOR  SALE:  35  mm.  Holmes  sound  projec- 
tor. Richard  Wheeler,  Greybull,  Wyoming. 

WHATEVER  equipment  you  may  have  that 
you  no  longer  can  use,  can  be  sold  through 
these  columns.  Look  around !  You  may  find 
some  items  that  can  be  turned  into  money 
through  a  Showmen's  Trade  Review  Classi- 
fied ad. 


USE  CONVENIENT  BLANK  TO  CONTACT  READY  BUYERS 


SHOWMEN'S  TRADE  REVIEW,  1501  BROADWAY,  NEW  YORK,  N.  Y.  4/4/42 
You  are  authorized  to  insert  times  in  your  classified  section  the  following: 


cash 

For  which  I  enclose  check 

money  order 


in  the  amount  of  

in  full  payment  at  the  rates  quoted  abovs. 


Name  Street. 


City 


State 


INDUSTRY  ANSWERS   THE  CALL! 


,145  Firms  With  Over 
,700,000  Employees 
ave  Installed  the  .    .  . 

PAY-ROLL  SAYINGS  PLAN 


Have  YOU  Started  the  Pay- Roll 
Savings  Plan  in  YOUR  Company? 

Like  a  strong,  healthy  wind,  the  Pay-Roll  Savings 
Plan  is  sweeping  America!  Already  more  than 
32,000  firms,  large  and  small,  have  adopted  the  Plan, 
>»ith  a  total  of  over  seventeen  million  employees — 
and  the  number  is  swelling  hom-ly. 

But  time  is  short!.  .More  and  more  billions  are 
needed,  and  needed  fast,  to  help  buy  the  guns,  tanks, 
planes,  and  ships  America's  fighting  forces  must 
have.  The  best  and  quickest  way  to  raise  this  money 
is  by  giving  erery  American  wage  earner  a  chance  to 
participate  in  the  regular,  systematic  purchase  of 
Defense  Bonds.  The  Plan  provides  the  one  perfect 
means  of  sluicing  a  part  of  ALL  America's  income 
into  the  Defense  Bond  channel  regularly  every  pay- 
day in  an  ever-rising  flood. 

Do  your  part  by  installing  the  Pay-Roll  Savings 
Plan  noic.  For  truly,  in  this  war,  this  people's  war, 
VICTORY  BEGINS  AT  THE  PAY  WIXDOW. 


MAKE  EVERY  PAY-DAY. . .  BOND  DAYL 

U.S. Defense  BONDS  ^STAMPS 


This  snace  Is  a  contribution  to  NATIONAL  DEFENSE  by  Showrren  s  Trade  Review 


Plan  Easy  to  Install 

Like  all  efficient  systems,  the  Pay-Roll  Savings 
Plan  is  amazingly  easy  to  install,  whether  your 
employees  number  three  or  ten  thousand. 

For  full  facts  and  samples  of  free  literature,  send 
the  coupon  below — today!  Or  write.  Treasury  De- 
partment,   Section   C,    709   Twelfth   Street  NW., 


Washington,  D.  C. 

f—  ^-^arltaeBt.  ^ 


WACKY  BY  SOLVING  A  MURDER 
THEY  WANT  HjM  FOR! 

Fiction*s  most  beloved  rascal  is  knee- 
deep  in  a  slaying  he  never  saw. ..and 
a  jail  break  he  never  committedl 


Was  Framed 
In  This  Our  Life 
Murder  in  the  Big  House 
Continental  Express 
Girls'  Town 
Lady  Gangster 
Juke  Girl 

Shepherd  of  the  Ozarks 


'k  Complete  -k  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  29 


Vol,  36 


No.  12 


April  11 
19    4  2 

CHARLES  E.  CHICK'  LEWIS 

Editor  and  Publisher 


BOTT^^ 


OSTELU 


THE  0O(/- 

RIO 


April  11,  1942 


s  H  o  ^^■    E  X  '  s  trade  r  e  \'  i  e  w 


Page  3 


Current  Observations 

All  signs  point  to  acceptance  of  the  latest  draft  of 
the  selling  plan. 

In  this  approval  we  concur  enthusiastically  because 
the  revision  must  start  from  some  point  and  gradually 
work  its  way  through  various  stages  and  changes  until 
it  arrives  at  the  point  nearest  perfection  according  to 
where  you  are  sitting. 

As  to  the  pessimistic  view  emanating  from  the  west 
coast,  we  disagree.  The  transition  from  blocks  of  five 
to  groups  of  twelve,  seven  of  which  will  be  identified, 
and  five  trade-shown  before  sale,  should  not  cause  a 
return  to  cheaply  made,  low-budget  pictures. 

If  the  plan  isn't  perfect,  it  is,  at  the  very  least,  a  step 
in  the  right  direction  and  for  which  the  whole  unity  idea 
was  created.  How  much  further  it  will  go  if  it  is  put 
into  operation  will  depend  on  experience  plus  the  will- 
ingness of  those  who  adopted  and  accepted  it  to  rectify 
faults  that  may  show  up  in  actual  working  of  the  plan. 

The  re-issue  germ  is  again  in  circulation.  Each  year, 
before  summer  sets  in,  much  thought  is  given  to  this 
activity  but  this  year  it  may  take  on  added  significance 
due  to  the  possibility  of  curtailed  production  through 
shortage  of  negative  and  positive  stock. 

As  for  the  group  handled  by  Bob  Savini  and  his 
nation-wide  distributing  organization,  well,  he  and  they 
have  been  at  it  so  long  that  they  don't  mind  what  the 
others  do.  They  go  merrily  along  their  own  sweet  way. 

Priorities  for  the  picture  industry  come  into  the  spot- 
light again,  with  data  on  studio  requirements  ready  for 
presentation  to  WPB  ofl&cials.  Materials  for  Theatres 
and  equipment  manufacturers  are  equally  important, 
and  if  the  ^'TB  wishes  facts  and  figures  regarding  thea- 
tre needs,  such  data  will  be  forthcoming  from  several 
competent  sources,  whose  representatives  are  prepared  to 
journey  to  Washington  and  cooperate  whole-heartedly. 

While  awaiting  action  the  various  individuals  con- 
cerned should  get  together  and  keep  hamm.ering  away 
at  Washington  until  they  are  heard  and  their  prob- 
lems settled.  Long  delays  only  serve  to  increase  the 
danger  of  devastating  shortages.  If  allowed  to  drag  too 
long,  the  condition  may  not  respond  to  corrective  treat- 
ment before  some  severe  casualties  have  been  suffered. 

Expansion  of  the  Variety  Club  movement  through 
the  granting  of  charters  to  new  Tents  in  several  ex- 
change centers,  augurs  good  for  the  Clubs  and  the 
industry. 

The  remarkably  fine  job  being  done  by  the  Barkers 


of  the  Variety  Clubs  in  the  older  Tents  is  ample  testi- 
mony that  the  industry  can  and  is  a  factor  for  good  in 
these  United  States, 

The  Variety  Club  movement  was  founded  by  eleven 
sincere  men  who  believed  in  helping  the  less  fortunate, 
especially  the  underprivileged  children.  They  got  a 
terrific  kick  out  of  what  they  did  and  sought  to  expand 
their  activities. 

Today  the  Variety  Clubs  under  the  guidance  of  their 
founder  and  National  Chief  Barker,  John  H.  Harris,  is 
a  powerful  organization  promoting  friendship  among 
industry  people  while  helping  others,  regardless  of  race, 
color  or  creed. 

The  motion  picture  industry  should  be,  and  is,  proud 
of  "The  Heart  of  Showbusiness." 

"Outstanding"  is  a  word  aptly  describing  someone 
or  something  out  of  the  ordinary;  someone  or  some- 
thing better  than  someone  or  something  else.  It's  usage 
in  the  field  of  showmanship  is  apt. 

Theatremen  who  use  their  talents,  energetic  ingenu- 
ity and  their  fullest  ability,  quickly  separate  themselves 
from  the  run-of-the-mill  showmen  who  plod  along  with 
little  to  distinguish  themselves  or  their  brand  of  show- 
manship. 

The  former  are  the  ones  who  are  talked  about.  They 
are  successes  in  their  chosen  profession.  They  are  rec- 
ognized for  their  creative  ability  and  likewise  for  their 
knack,  not  only  creating  good  campaigns  and  ideas,  but 
for  seeing  them  through  to  a  successful  conclusion. 

In  short;  they  are  the  big  men,  the  successful  men 
of  our  industry.  By  all  averages  they  go  farther  and 
fare  better  in  the  long  run.  They  are  the  living  contra- 
diction of  that  hackneyed  phrase,  "It's  not  u-'haf  you 
know,  it's  -ii'bo  you  know." 

Blackout  tests  in  various  parts  of  the  country  just 
about  murdered  theatre  business.  But  there  just  isn't 
anything  to  be  done  about  it  other  than  to  cheerfully 
cooperate  in  every  way. 

These  air  raid  precautions  must  continue  until  they 
are  as  near  perfect  as  those  responsible  hope  to  make 
them.  And  after  they  are  perfect,  they'll  have  one 
every  so  often  to  maintain  the  efficiency  and  effective- 
ness of  such  blackouts. 

Theatremen  can  do  a  terrific  education  job  via  their 
screens,  stages  and  lobbies  and  should  remember:  the 
sooner  their  local  blackout  arrangements  are  s^^stema- 
tized  and  efficient,  the  quicker  the  tests  will  be  over. 

Don't  Cry  .  .  .  Cooperate. 

—''CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


April  11,  1942 


Buying  Under  Decree  Hectic  Experience 


With  Policies  as  Varied  as 
Product  Both  Exhibitors  and 
Salesmen  Find  it  Real  Work 

Film  buying  has  been  a  unique  experience 
for  exhibitors  the  past  few  months ;  selling 
has  been  an  equally  new  experience  for  the 
film  peddlers — and  what's  more  it's  been  hard 
work.  Salesmen  and  branch  managers  have 
never  worked  as  hard  as  they  have  since  the 
end  of  last  Summer. 

Policies  have  been  as  varied  as  the  product 
itself.  Not  one  of  the  distributors  has  sold 
all  its  product  in  blocks  of  five.  Paramount 
and  RKO  have  approached  nearest  to  this  ideal 
but  both  have  had  some  single  releases  and 
RKO's  latest  block  consists  of  four  pictures. 
Moreover  policies  have  changed  during  the 
year;  one  company  in  particular,  having  an- 
nounced that  it  would  under  no  conditions  sell 
in  blocks  of  five,  has  found  that  after  all,  that 
is  the  best  policy. 

Film  Rentals  Higher  This  Year 

General  consensus  is  that  film  rentals  are 
undoubtedly  higher  than  they  were  last  year. 
This  is  explained  by  the  fact  that  the  dis- 
tributors, bearing  in  mind  the  number  of  high- 
bracket  pictures  they  had  last  year,  are  enabled 
to  get  the  same  number  this  year  earlier  in  the 
season  through  including  one  or  two  in  each 
block.  Even  if  the  last  two  or  three  blocks 
contain  no  high  bracket  pictures  at  all,  in  many 
cases  the  distributor  will  be  ahead;  if  he  is 
able  to  get  one  or  two  more  in  through  the 
sheer  merit  of  the  pictures  and  the  desire  of 
the  exhibitor  to  have  them,  the  average  price 
per  picture  would  be  much  higher  than  last 
year. 

Neither  the  exhibitor  nor  the  distributor  sales 
organizations  in  general  like  the  new  selling 
plan.  The  exhibitor  knows  he  is  paying  more 
for  pictures  even  if  he  harbors  the  delusion  that 
jf  his  Summer  business  is  bad  he  will  attempt 
to  make  up  the  difference  by  paying  less  for 
the  blocks  released  in  the  hot  months.  The 
distributors'  men  who  have  to  do  the  actual 
selling  don't  like  it  either — it's  too  much  hard 
work.  Formerly  they  worked  hard  for  five 
or  six  months  and  then  for  the  rest  of  the  year 
sat  back  and  pressed  for  liquidation.  Now  they 
have  to  sell  every  account  in  a  hurry  and  be- 
fore they  have  sold  the  last  one,  not  only  is 
another  block  coming  along  but  the  first  one 
has  to  be  quickly  liquidated. 

Exhibitors  Come  in  to  Buy 

The  exhibitor  in  many  cases  is  coming  in  to 
buy  rather  than  playing  the  old  waiting  game 
— hoping  that  because  the  salesman  wants  him 
to  buy  the  price  will  be  lower.  Today  the  ex- 
hibitor needs  pictures.  If  he  passes  up  a  block 
from  one  company,  he  must  buy  all  the  other 
company's  current  blocks.  On  the  other  hand, 
he  knows  that  if  he  passes  up  a  block  he  can- 
not obtain  as  favorable  terms  for  that  com- 
pany's following  pictures. 


INDEX  OF  DEPARTMENTS 

Page 

Boxoffice  Slants    10 

Feature  Booking  Guide   29 

Hollywood    27 

Newsreel  Synopses    26 

Program  Exchange    16 

Selling  the  Picture   15 

Shorts  Booking  Guide   32 

Short  Subject  Reviews   26 

Showmanalysis    24 

Variety  Club  Notes   9 


Most  of  the  companies  are  selling  all  of  their 
blocks  consecutively  to  each  account.  In  some 
instances  where  the  exhibitor  bought  late,  he 
has  not  been  pressed  to  buy  the  first  block  or 
two ;  but  if  he  buys  one  then  on  the  average 
he  buys  most  of  those  following. 

MGM  has  its  own  system.  Late  last  Sum- 
mer it  made  arrangements  with  exhibitor  ac- 
counts to  provide  for  playing  terms  for  any 
pictures  the  exhibitor  might  buy.  The  com- 
pany has  since  sold  each  month's  releases  sep- 
arately; whether  there  were  three,  four  or  five 
pictures  released  during  the  month.  Thus  for 
each  block  there  is  no  bargaining;  the  exhibitor 
merely  consults  his  initial  master  agreement  and 
if  he  thinks  the  terms  will  be  satisfactory,  he 
signs  a  short  form  of  contract  for  the  block;  if 
he  doesn't  like  the  composition  of  the  block,  he 
passes  it  up. 

Sets  Top  Films  Early 

Paramount,  in  most  cases,  has  already  ob- 
tained its  complete  quota  of  high  bracket  pic- 
tures from  the  first  four  or  five  blocks.  Thus 
there  is  ample  room  for  the  exhibitor  to  bar- 
gain for  the  Summer  blocks — and  for  Para- 
mount, too.  In  general  the  company  has  had 
an  excellent  year,  judging  from  all  reports. 

Warner  Bros,  has  not  stuck  to  a  block  policy. 
The  company  has  sold  several  pictures  indi- 
vidually— such  as  "Sergeant  York,"  "Target 
for  Tonight,"  etc.,  but  in  some  cases,  these 
same  pictures  have  been  coupled  with  others. 
Although  the  fact  cannot  be  confirmed,  it  is 
believed  that  while  Gradwell  Sears  was  sales 
manager,  the  block-of-five  idea  was  discarded, 
but  when  Ben  Kalmenson  took  the  helm,  it  was 
decided  to  sell  pictures  five  at  a  time — and 
that's  the  way  they  have  been  trade  shown  since 
that  time. 

20th-Fox  Blocks  Standardized 

Twentieth  Century-Fox  has  had  an  excellent 
year  with  its  blocks  clearly  marked  out  and 
standardized  for  all  accounts.  Of  course,  there 
have  been  some  exceptions,  but  as  a  whole,  even 
though  there  have  been  only  two  pictures  in 
some  groups,  the  groups  have  not  been  broken. 

RKO  sold  fewer  100  per  cent  deals  than 
the  other  major  companies  in  the  past  years.- 
So  it  is  that  this  year,  RKO  has  not  sold  all 
of  its  blocks  to  all  customers.  The  company 
has  already  sold  four  blocks  with  a  fifth  just 
having  been  tradeshown.  All  but  the  last  had 
five  pictures  each.  In  addition,  there  were 
seperate  deals  for  Sam  Goldwyn's  "Ball  of 
Fire,"  and  Walt  Disney's  "Dumbo"  and  "Fan- 
tasia" as  well  as  for  two  groups  of  three  West- 
erns each. 

Prospects  for  the  balance  of  the  term,  during 
which  distributors  must  continue  to  sell  in 
blocks  of  not  more  than  five  and  tradeshow 
all  pictures,  indicate  that  releases  will  number 
about  the  same  as  they  have  for  past  seasons. 
The  Consent  Decree  requires  that  all  pictures 
to  be  released  before  September  1,  1942  are 
subject  to  the  rule  requiring  that  they  be  trade- 
shown  and  sold  in  groups  of  not  more  than 
five. 

Block  a  Month  for  MGM 

MGM  has  had  a  block  a  month,  but  there  is 
no  way  of  foreseeing  how  many  pictures  will 
be  in  each  block. 

Paramount  is  expected  to  finish  the  season 
with  eight  blocks  of  five  pictures  each  plus  two 
specials,  "Louisiana  Purchase"  and  "Reap  the 
Wild  Wind." 

20th  Century-Fox  will  probably  finish  up 
the  season  with  13  blocks  totaling  48  pictures, 
plus  four  Westerns.  This  is  exactly  the  num- 
ber the  company  has  made  in  previous  years. 

RKO-Radio  will  end  up  the  season  with  seven 
blocks  and  three  special  pictures.  The  pro- 
gram will  include  34  pictures  released  in  blocks 
and  "Fantasia"  and  "Dumbo"  from  Walt  Dis- 


ney and  "Ball  of  Fire"  from  Samuel  Goldwyn. 

Warner  Bros,  will  finish  up  the  season  with 
48  pictures,  the  company's  usual  quota  of  re- 
leases. 

These  quotas  are  almost  precisely  what  each 
of  these  companies  released  in  previous  years, 
though,  earlier  in  the  season  fears  of  product 
shortage  were  expressed  in  many  quarters. 


20th -Fox,  MGM  Set 
Trade-Show  Schedules 

Ten  more  pictures  have  been  announced  for 
trade  showing.  MGM  will  show  its  May 
block  of  five  releases  and  20th  Century-Fox 
announced  its  10th  block  of  five  pictures  to  be 
screened  April  15  and  16. 

Twentieth-Fox  will  show  "The  Man  Who 
Wouldn't  Die"  and  "Whispering  Ghosts"  at 
10  a.m.  next  Wednesday  and  "My  Gal  Sal" 
at  2 :30  p.m.  the  same  day.  On  Thursday, 
April  16,  "The  Mad  Martindales"  will  be 
shown  at  10  a.m.  and  "Moontide"  at  2:30  p.m. 
All  showings  will  be  in  20th-Fox  exchanges. 

MGM  will  show  "Tarzan's  New  York  Ad- 
venture" and  "Sunday  Punch"  on  April  16  in 
Atlanta,  Boston,  Chicago,  Cincinnati,  Denver, 
Detroit,  Kansas  City,  Milwaukee,  Minneapolis, 
Philadelphia,  Pittsburgh,  Portland,  Salt  Lake 
City  and  Seattle.  In  New  York  they  will  be 
shown  on  April  14 ;  in  all  other  cities  on 
April  17.  "Ship  Ahoy"  and  "Tortilla  Flat" 
will  be  shown  April  23  in  all  cities  except  New 
York  where  the  former  will  be  shown  on  April 
16,  the  latter  on  April  21,  along  with  "Grand 
Central  Murder"  which  will  be  shown  in  all 
other  cities  on  April  24. 


'Gold  Rush"  Opening  Set 


Charlie  Chaplin's  "Gold  Rush"  which  he  has 
brought  up  to  date  with  music  and  a  narrative 
spoken  by  himself,  will  open  at  the  Globe 
Theatre,  New  York,  April  18.  The  house  will 
be  remodeled  before  that  time. 


Earl  J.  Hudson 

(The  Alan  on  the  Cover) 

President  of  United  Detroit  Theatres,  long 
associated  with  the  industry  (initially  in  dis- 
tribution and  production  and  later  as  pub- 
lisher of  a  trade  paper)  who  became  a  theatre 
circuit  executive  in  1934.  Hudson's  institu- 
tional advertising  plan  to  utilize  the  screen 
for  brief  quotations  from  leading  statesmen, 
clerics,  literary  and  professional  personages 
via  brief  trailers  has  met  with  outstanding 
success  in  the  Michigan  territory  where  the 
plan  was  originally  tried,  and  is  being 
adopted   in  other  sections  of  the  country. 


SHOWMEN'S    TRADE  REVIEW 


Vol.  36,  No.  12 


April  11,  1942 


Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 

Published  every  Friday  by  Showmen's  Trade  Review, 
Inc.,  1501  Broadway,  New  York  City.  Telephone 
BRyant  9-5606.  Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Editor;  Robert 
Wile,  Managing  Editor;  Joseph  H.  Gallagher,  Film 
Advertising  Manager;  Harold  Randall,  Equipment  Ad- 
vertising Manager;  West  Coast  Office,  Guaranty  Bldg., 
6331  Hollywood  Blvd.,  Hollywood,  Calif.,  Telephone 
Hollywood  1390,  Ann  Lewis,  manager;  London  Rep- 
resentative; Milton  Deane,  185  Fleet  St.,  London  E.G. 
4 ;  Australian  Representative,  Gordon  V.  Curie,  1  Elliott 
St.,  Homebush,  Sydney,  Australia.  Subscription  rates 
per  year:  $2,00  in  the  United  States  and  Canada;  For- 
eign, $5.00.  Single  copies,  ten  cents.  Subscribers  should 
remit  with  order.  Entered  as  second  class  matter  Feb- 
ruary 20,  1940,  at  the  Post  Office  at  New  York,  N.  Y., 
under  the  Act  of  March  3,  1879.  Contents  copyrighted 
1942  by  Showmen's  Trade  Review,  Inc.  Printed  in  U.S.A. 

Address  all  Communications  to  : 
SHOWMEN'S  TRADE  REVIEW 

1501  Broadway.  New  York  City 


April  11.  1942 


SHOWMEN'S    TRADE    R  E  \'  I  E  V\'  Page  5 


Easter  Holiday  Boom  Recorded; 


Spyros  P.  Skouras 
Elected  President 
Of  20th  Century- Fox 

Spyros  P.  Skouras,  a  nationally  known  fig- 
ure in  the  motion  picture  industry  heretofore 
identified  with  the  theatre  end  of  the  business, 
was  elected  president  of  20th  Century-Fox  at 
a  meeting  of  the  board  of  directors  Thursday, 
during  which  other  important  changes  were 
effected  in  the  directorate  and  executive  per- 
sonnel in  connection  with  the  filling  of  the  post 
left  vacant  by  the  death  of  Sidney  R.  Kent  last 
month.  Mr.  Skouras,  it  was  learned,  is  divorc- 
ing himself  from  his  other  motion  picture 
interests  and  positions. 

Thomas  J.  Connors,  recently  brought  into 
the  company  as  general  sales  manager,  was 
elected  vice-president  in  charge  of  sales. 

Otherwise,  the  executive  management  of  the 
company  remains  as  heretofore,  with  Darryl  F. 
Zanuck  continuing  as  ^ce-president  in  charge 
of  production ;  William  Goetz  as  vice-president 
in  charge  of  studio  operation ;  Hermann  G. 
Place  as  chairman  of  the  executive  commit- 
tee; William  C.  Michel  as  executive  vice-pres- 
ident; Sidney  Towell  as  treasurer;  Wilfred  J. 
Eadie  as  comptroller,  and  Felix  A.  Jenkins  as 
secretary. 

Besides  changes  in  the  executive  personnel, 
changes  were  also  effected  in  the  composition 
of  the  board  of  directors.  Mr.  Wilfred  J. 
Eadie,  Mr.  Jenkins  and  Edwin  P.  Kilroe  have 
resigned,  and  their  places,  together  with  the 
vacancy  resulting  from  the  death  of  Mr.  Kent, 
have  been  filled  by  Mr.  Zanuck,  Mr.  Goetz, 
Spyros  Skouras  and  Wendell  L.  Willkie. 

The  law  firm  of  Willkie,  Owen,  Otis,  Farr  & 
Gallagher  was  appointed  special  counsel  to  the 
company.  Although  Mr.  Willkie  was  elected 
to  serve  as  chairman  of  the  board,  he  will  per- 
form no  executive  duties  or  be  actively  con- 
nected with  the  company.  Mr.  Skouras  will  be 
chief  executive  officer  of  the  company. 


"Lady  For  a  Night"  Opening 
Attraction  at  New  Theatre 

Republic's  "Lady  For  a  Night"  was  selected 
as  the  opening  attraction  at  Mexico  City's  new- 
est theatre,  the  5.000  seat  Cairo.  As  its  name 
might  indicate  the  new  house  is  Egyptian  in 
motif.  "Lady  For  a  Night"  was  selected  from 
among  the  outstanding  American  and  Mexican 
productions  available. 


Heads  Red  Cross  Movie  Division 

Joseph  Weil,  formerly  director  of  exploitation 
at  Universal,  has  been  named  motion  picture 
editor  for  the  American  Red  Cross.  He  will 
supervise  the  newsreel  and  other  motion  pic- 
ture activities  of  the  Red  Cross. 


Pathe  News'  Anniversary 

Pathe  News  this  week  observes  its  third  of  a 
century  anniversary  with  a  luncheon  at  its 
new  quarters,  625  Madison  Ave.,  New  York. 


94%  Show  "Y'  Films 

The  War  Activities  Committee  announced 
this  week  that  a  survey  of  theatres  polled  at 
random  indicates  that  exhibitors  of  the  coun- 
try are  fulfilling  their  obligations  in  playing 
Victory  Films.  In  the  territories  polled,  94 
per  cent  of  the  theatres  pledged  include  Vic- 
tory films  at  every  performance  throughout 
the  days  on  which  they  are  booked. 


New  Marks  Set 

Easter  this  year  brought  a  high  mark  in  at- 
tendance at  theatres  in  many  parts  of  the  coun- 
try. Favorable  weather,  an  influx  of  visitors, 
school  vacations  and  top  product  were  regarded 
as  responsible  for  the  boom  in  business. 

Attendance  at  New  York  theatres  smashed 
all  records  on  Saturday  and  Sunday  and  the 
boom  continued  through  the  week  with  standees 
at  most  performances.  Nearly  100,000  people 
saw  the  show  at  the  Radio  City  Alusic  Hall 
in  four  days  and  a  total  of  more  than  a  mil- 
lion in  the  first  eleven  days  of  the  run  of  "Reap 
The  Wild  Wind."  The  Roxy  has  been  opening 
its  doors  at  9  o'clock  in  the  morning  to  take 
care  of  the  crowds.  With  the  exception  of 
New  Year's  Eve,  when  week-end  prices  were  ad- 
vanced, the  Paramount  set  a  new  high  record 
with  "My  Favorite  Blonde."  The  gross  was 
$31,000  on  Saturday  and  Sunday  with  an  indi- 
cated $80,000  for  the  week.  Even  on  week- 
days, police  stood  in  front  of  the  theatre  and 
refused  to  allow  an\'  more  admissions  until  the 
huge  standee  crowd  was  seated. 

"The  Ghost  of  Frankenstein"  at  the  Rialto 
broke  the  theatre's  all-time  week-end  record. 
The  house  has  been  running  almost  "around  the 
clock,"  the  last  show  starting  at  4:30  a.m. 
Rave  newspaper  reviews  helped  the  Criterion 
with  "Joe  Smith,  American"  do  an  excellent 
business.  The  hardiest  perennial  of  all,  "Gone 
With  The  Wind"  is  lining  them  up  for  every 
show  at  the  Astor,  scene  of  its  first  triumph 
nearly  two  and  a  half  years  ago.  Now  it  is  on 
its  first  popular-priced  engagement  and  is  lin- 
ing them  up  as  early  as  9  :00  a.m.  The  length 
of  the  picture  precludes  more  than  four  shows 
a  day. 

"Jungle  Book"  at  the  Rivoli  garnered  what 
were  termed  "sensational"  crowds  over  the 
week-end.  The  gross  was  $15,180  in  the  2,300- 


on  Broadway 

seat  house.  "The  Male  Animal"  at  the  Strand 
forced  the  SRO  sign  out  in  front  even  during 
the  week. 

The  newsreel  theatres  also  did  a  big  business, 
catching  the  overflow  from  the  other  houses. 

In  Brooklyn,  the  Fabian-operated  theatres  as 
well  as  the  Albee  and  the  Metropolitan  reported 
big  crowds  over  the  week-end  and  all  during 
this  week.  Police  were  required  at  several 
houses  to  keep  the  crowds  in  line.  Waits  of  up 
to  two  hours  were  reported  for  seats. 


Defense  Workers  See  Capitol 
Show  After  Praise  of  Short 

Defense  workers  in  large  groups  are  attend- 
ing the  Capitol  Theatre  in  New  York  this  week 
following  praise  from  the  War  Department  and 
the  FBI  for  the  short  subject,  "Don't  Talk" 
which  is  on  the  current  program.  Heads  of 
plants  are  buying  large  blocks  of  tickets  for 
distribution  to  their  employes. 


Universal  Officers  Reelected 

All  officers  of  Universal  were  reelected  by 
the  Board  of  Directors  last  week,  except  Vice- 
President  ^Matthew  Fox,  who  is  on  leave  of 
absence  in  Government  service. 


Harvey  Joins  WPB;  O'Dell  Succeeds 

Robert  E.  Harvey,  manager  of  Ross  Federal 

Service's   Branch   in  Detroit,   has   joined  the 

WPB.  He  has  been  succeeded  bv  William  F. 
O'Dell. 


THROW  THIS  RAW 
MEAT  TO  YOUR  MARQUEE 
-AND  THEN  STAND  CLEAR! 

It's  the  greatest  adventure  story  ever  slashed 
from  frontier  annals  .  .  .  NOW  told  in  smash 
action  with  nerve- splitting  suspense! 

NATIONAL  RELEASE.  APRIL  10th! 


A  Charles  K.  Feldman  Group  ProduC 

starring 

MARLENE 

DIETRICH 

w/7/,  MARGARET  LINDSAY  •  HARRY  C 

Screen  Play  by  Lawrence  Hazard  and  Tom 


I  iARD  BARTHELMESS  •  WILLIAM  FARNUM  •  GEORGE  CLEVELAND       Produced  by 
I  :ted  by  RAY  ENRIGHT  •  Associate  Producer,  Lee  Marcus  FRANK  LLOYD 

i 


Page  8 


SHOWMEN'S    TRADE  REVIEW 


April  11,  1942 


Eyssell  Host  to  Hitchcock 

G.  S.  Eyssell,  managing  director  of  the  Radio 
City  Music  Hall,  was  host  to  Alfred  E.  Hitch- 
cock, celebrated  English  director  at  a  press  re- 
ception last  week  in  the  Music  Hall's  studio 
apartment.  Hitchcock's  newest  thriller,  "Sabo- 
teur," a  Universal  release,  will  soon  have  its 
premiere  at  the  big  Rockfeller  Center  playhouse. 

Exhibitor  Association 
Units  Listed  by  UMPI 

The  first  complete  list  of  exhibitor  organiza- 
tions in  the  U.  S.  with  the  name  and  address 
of  the  president  as  well  as  the  secretary  has 
been  compiled  by  UMPI  under  the  direction  of 
Leon  J.  Bamberger,  executive  secretary.  The 
affiliation  of  each  of  the  organizations  is  given. 

The  list  reveals  that  MPTOA  has  units  em- 
bracing the  following  territories :  Alabama,  Ar- 
kansas-Mississippi-Tennessee, Arkansas,  North- 
ern California  and  Nevada,  Connecticut,  Dis- 
trict of  Columbia,  Southeastern,  Georgia,  Chi- 
cago, Kansas,  Massachusetts,  Kansas-Missouri, 
St.  Louis,  Eastern  Missouri  and  Southern  Illi- 
nois, New  York,  Bufifalo,  North  and  South 
Carolina,  Oklahoma,  Pennsylvania  -  Southern 
New  Jersey-Delaware,  Rhode  Island,  Washing- 
ton-Northern Idaho-Alaska,  West  Virginia. 

Allied  units  are  in  the  following  territories  : 
California-Arizona-Nevada,  Connecticut,  Dis- 
trict of  Columbia,  Illinois,  Indiana,  Maryland, 
Boston,  Michigan,  Northwest,  New  Jersey,  New 
York  State,  Ohio,  Eastern  Pennsylvania,  West- 
ern Pennsylvania,  and  Texas,  Wisconsin-Upper 
A-Iichigan. 

Unaffiliated  units  are  in  the  following  terri- 
tories :  Southern  California,  Illinois,  Iowa- 
Nebraska,  New  York,  North  Dakota,  Cleveland, 
Oregon,  South  Dakota,  Texas,  Salt  Lake  City 
and  Virginia. 


Disney  Signs  Again  With  RKO; 
Will  Make  26  Shorts  a  Year 

Walt  Disney  this  week  renewed  his  agree- 
ment with  RKO  to  release  short  subjects,  for 
two  more  years.  Disney  will  increase  produc- 
tion from  18  to  26  annually.  All  are  to  be  in 
Technicolor.  The  Silly  Symphony  series  will 
be  resumed  after  a  lapse  of  a  few  years. 
Mickey  Mouse  and  Donald  Duck  will  be  seen 
against  Latin  American  backgrounds  in  some 
of  the  reels.  The  only  feature  included  in  the 
deal  is  "Bambi." 


Cagney  on  Caravan 

James  Cagney  will  be  one  of  the  stars  on 
the  forthcoming  Hollywood  Victory  Caravan 
which  will  tour  14  key  cities  to  aid  in  raising 
money  for  the  Army  Emergency  Fund  and  the 
Navy  Relief  Society.  The  tour  will  start  in 
Washington  on  April  30. 


Variety  Club  Tents  in 
Seattle,  New  Haven 
Fulfill  Organization 

Application  for  a  Variety  Club  charter  for 
the  state  of  Washington  and  territory  of  Alaska 
was  made  this  week  to  the  national  officers  of 
Variety  Clubs  of  America,  it  was  announced  by 
John  H.  Harris,  National  Chief  Barker. 

It  was  also  announced  from  organization 
headquarters  that  a  petition  is  being  made  for 
a  Tent  for  New  Haven,  Conn. 

The  petition  from  Seattle  was  signed  by 
Frank  Newman  and  Frank  Christie,  of  Fox 
Evergreen  Theatres,  and  exchange  managers  of 
Warners,  Loew's,  Fox,  Monogram  and  United 
Artists,  as  well  as  operators  of  Stirling  Thea- 
tres, Inland  Circuit,  P.J.D.  Theatres,  National 
Screen  Service  and  National  Theatre  Supply 
Co.,  Seattle  offices.  It  is  expected  the  petition 
will  be  approved  and  the  new  club  designated 
as  Tent  No.  27. 

I.  J.  Hoffman,  Warner  zone  chieftain  for 
New  England,  is  understood  to  have  taken 
leadership  in  the  move  to  establish  a  Variety 
Club  in  New  Haven.  Over  100  motion  picture 
men  in  that  territory  have  signed  the  petition 
and  it  is  expected  that  the  New  Haven  group 
will  soon  be  accorded  a  charter  to  become  Tent 
No.  28  of  the  Variety  fraternity. 

Four  Exhibitor  Groups 
Approve  New  Soles  Plan 

Four  exhibitor  organizations  have  already 
approved  the  new  UMPI  plan  for  selling  pic- 
tures in  quarterly  groups,  with  more  expected 
to  follow  this  week-end  and  next  week.  None 
have  as  yet  rejected  the  plan.  First  to  approve 
was  the  UMPTO  of  Eastern  Pennsylvania, 
Southern  New  Jersey  and  Delaware,  an 
MPTOA  affiliate,  whose  delegate  at  the  com- 
mittee meetings  was  Lewen  Pizor. 

Later  this  week,  MPTO  of  Oklahoma  and 
the  Theatre  Owners  of  West  Virginia,  which 
are  also  MPTOA  aflfiliates,  will  consider  the 
plan.  In  addition  the  plan  has  been  approved  by 
the  MPTO  of  Virginia,  an  unaffiliated  organiza- 
tion, which  was  represented  at  the  committee 
meetings  by  its  president,  William  Crockett. 

The  Board  of  Directors  of  the  MPTOA 
is  being  polled  by  mail,  while  the  Allied  Board 
of  Directors  will  consider  the  plan  at  a  meet- 
ing in  Chicago  next  Tuesday. 


At  Victory  Films  Showing 

Among  those  who  attended  the  War  Activities 
Committee's  screening  of  Victory  Films  at  the 
Astor  Theatre  on  Monday  were  Fred  Meyers, 
Universal's  eastern  division  sales  manager,  and 
John  J.  O'Connor,  executive  vice-president  of  the 
same  company. 


Donates  Photographic  Equipment 

A.  W.  Schwalberg  (second  from  left),  vice-presi- 
dent of  Vitagraph  and  honorary  president  of 
Cinema  Lodge  No.  1355,  B'Nai  B'Rith,  presents 
to  Chaplain  Ernest  R.  Barnes,  U.S.N,  (left),  a 
16mm.  camera  and  2,000  feet  of  Kodachrome 
film  donated  by  the  Lodge  to  the  U.  S.  Navy  for 
use  in  making  photographic  records  of  activities 
in  the  troop  transport  service.  Chaplain  Joshua 
L.  Goldberg,  U.S.N.,  watches  the  presentation. 

Nation-Wide  Drive 
To  Sell  War  Bonds 

As  a  result  of  the  success  of  the  campaign  to 
sell  War  Savings  Bonds  in  California,  during 
which  $403,940  worth  were  sold,  plans  have 
been  formulated  to  inaugurate  a  similar  cam- 
paign throughout  the  country.  Conferences  be- 
tween Treasury  Department  officials  and  Joseph 
Bernhard  and  Adolph  Zukor,  representing  the 
War  Activities  Committee,  resulted  in  an  indus- 
try-wide as  well  as  a  country-wide  plan. 

The  campaign  in  Southern  California  far 
exceeded  all  expectations,  according  to  Dave 
Bershon,  chairman  of  the  special  Variety  Club 
Committee.  All  Fox  West  Coast,  Warner  Bros., 
RKO,  Paramount  and  independent  theatres  in 
the  territory  participated  in  the  campaign 
which  was  staged  by  Howard  D.  Mills,  local 
Treasury  Department  Representative  in  co- 
operation with  the  Variety  Club  of  Southern 
California. 

The  theatres,  newsreels  and  advertising-pub- 
licity departments  of  the  distributors  are  all 
preparing  special  material  and  campaign  plans 
which  will  be  sent  to  every  theatre. 


Nick  Dean  Gets  8  Years,  Fined 
$10,000  on  Racketeering  Charge 

Nick  Dean,  alias  Nick  Circella,  was  sen- 
tenced to  eight  years  in  prison  and  a  fine  of 
$10,000  this  week,  following  his  plea  of  guilty 
on  a  charge  of  labor  racketeering.  He  was 
excoriated  for  his  guilty  plea  by  United  States 
Attorney  Mathias  F.  Correa,  who  termed  it  "a 
typical  gangster  maneuver,  calculated  to  block 
further  investigation.  He  simply  is  taking- 
orders,"  Mr.  Correa  continued,  "from  some- 
one else  to  prevent  the  government  from  con- 
tinuing its  investigation.  He's  done  everything 
in  his  power  to  obstruct  the  administration  of 
justice  in  this  manner." 

Dean  was  accused  of  having  played  a  part 
in  the  activities  of  Willie  Bioff  and  George 
Browne,  recently  convicted  of  having  extorted 
$1,000,000  from  the  leading  producers. 


Poster  Exchanges  Sue  NSS 

Charging  an  attempt  to  monopolize  distribu- 
tion of  advertising  materials  under  "exclusive" 
distribution  contracts  with  distributors  and  pro- 
ducers, the  Independent  Poster  Exchanges  of 
America,  with  headquarters  in  Philadelphia, 
this  week  filed  a  $72,040  damage  action  against 
National  Screen  Service  in  U.  S.  District  Court. 


April  11,  1942 


S  H  O  E  X  '  S    TRADE    R  E  \'  I  E  W 


Page  9 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Variety  Club  iSotes^ 

JOHN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Chiei  Barker  Harris'  Mother  Hostess 
Friday  Night;  Tent  Entertains  Soldiers 
in  Town  for  Army  Day 

Spring  activities  at  the  club  are  under  way. 
First  Friday  night  of  the  spring  series  will  be 
hosted  by  the  Mother  of  \'ariety.  ^Mrs.  Harris 
with  her  son,  our  own  John  Harris  as  her  escort 
and  assistant.  This  event  takes  place  next 
Friday  night  and  promises  to  bring  an  all  time 
record  crowd. 

The  Pittsburgh  tent  together  with  Tony 
Conforti,  Jackie  and  Sol  Heller  entertained  the 
group  of  soldiers  who  were  sent  here  for  Alon- 
day's  Army  Day  parade.  Under  the  guiding 
hand  of  Chief  Barker  Joe  Hiller,  the  boys 
were  entertained  Saturday  afternoon  by  acts 
from  the  NLxon  and  Yacht  Club.  Among  those 
performing  were  Larry  Storch,  Roda  Chase, 
Bob  Carter  and  Mirth  &  Alack.  On  the  danc- 
ing bill  were  Edward  &  Diane  and  ^Marianne. 
The  appreciation  of  the  boys  was  very  evi- 
dent. Lieutenant  Dan  Briggs,  in  charge  of  the 
detachment  complimented  the  Varietj-  Club  on 
its  thoughtfulness  and  resourcefulness  in  gath- 
ering together  such  a  show.  All  of  which 
reflects  directly  on  our  Chief  Barker  who  pre- 
pared the  show  and  saw  to  it  that  it  went  oft 
in  true  Hiller  style. 

The  ladies  are  still  at  it  with  their  Red 
Cross  Work  and  their  First  Aid  work.  At  pres- 
ent they  are  working  diligently  on  resuscitation. 

The  Army  Day  Parade,  scheduled  for  Mon- 
day, found  the  entire  \"ariety  Club  Legion  Post 
participating,  as  well  as  other  members  who 
are  active  in  other  Civilian  Defense  Groups. 
C.  C.  Kellenberg,  past  Chief  Barker  of  Tent 
No.  1  and  present  Commander  of  the  Post, 
headed  the  Legion  group. 


Tent  No.  5 — Michigan 

Dark  Horses  Win  Gin-Rummy  Tourna- 
ment; Harry  Remington  Given  Send- 
Oif  as  He  Leaves  for  Chicago 

The  big  news  around  A'ariety  clubrooms  right 
now  is  the  Great  Gin  Rummy  Tournament, 
which  is  exciting  all  confirmed  card-sharks 
with  its  unique  new  possibilities  for  novelty- 
play.  (In  the  dark  corners  there  were  dark 
looks,  however,  when  Jack  ( Screeno )  MacPher- 
son  and  Harry  (Winnie)  Gilbert  popped  up 
as  semi-finalists — we  haven't  figured  the  game 
out,  despite  expert  coaching  from  The  Alac- 
Pherson.) 

Here  are  the  winners  of  the  first  round — 
Aforesaid  AlacPherson  and  Gilbert,  Sam  Sep- 
lowin,  Moe  Dudelson,  Kal  Bruss.  Dave  New- 
man, Charles  Resnick,  Eddie  Heiber.  and  Dr. 
L  S.  Katzman. 

The  ladies  who  came  to  the  top  were — 
Mesdames  L  S.  Katzman,  Sam  Merson.  Charles 
Perry,  Art  Robinson,  Adrian  D.  Rosen,  Harold 
Sandelman,  and  Arvid  Kantor.  (Lucky  couple, 
those  Katzmans.) 

Friday  night  there  were  big  doings  up  in 
the  clubrooms  too,  as  Harry  Remington,  pub- 
licitj^  director  for  the  Fox  Theatre,  was  fixed 
up  for  shipment  to  Chicago,  where  he  takes 
over  the  post  of  publicity  for  20th-Fox  Pic- 
tures, covering  some  five  states  thereabouts. 
Harry,  in  his  maiden  speech,  revealed  how  the 
Fox  Theatre  was  in  receivership  when  he  took 
up  his  trusty  typewriter  there,  and  he  himself 
in  good  financial  status.  Summarizing  five 
years  of  heroic  efforts,  he  confided  the  situa- 
tion had  been  reversed.  .  .  .  Seriously,  Harry's 
done  a  swell  job  here,  made  lots  of  friends — 
witness  the  array  of  fourth-estaters  out  to  his 
sendoff  stag — and  he  deser\-es  all  the  good 
wishes  that  go  with  him  to  Chicago. 


R.  E.  Griffith— Tent  No.  17 

R.  E.  is  one  of  three  Griffiths  who  are  Chief  Barkers 
of  Variety  Clubs — Chief  Barkering  seems  to  run  in  the 
family.     R.  E.  was  elected  to  head  the  Texas  Tent  in 
November,     about     the  same 
"  time   as   H.   J.    took   over  as 

Chief  Barker  of  Tent  No.  8. 
Kansas  City.  L.  C.  is  now 
serving  again  as  top  man  of 
Tent  No.  22,  Oklahoma  City, 
a  post  which  he  has  filled  for 
several  years. 

His  predecessors  have  set  a 
high  mark  to  shoot,  but  the 
new  Chief  Barker  of  Tent  No. 
1 7  figures  he  can  take  enough 
■:ime  out  from  his  duties  as 
President  of  R.  E.  Griffith  The- 
atres and  his  favorite  recrea- 
tions of  golf  and  hunting  to 
attempt  to  carry  on  the  pro- 
gressive programs  which 
marked  the  administrations  of  Bob  O'Donnell  and  Paul 
Short.  He  was  assistant  chief  barker  and  a  director 
under  them  and  has  been  a  barker  in  the  tent  for 
six  years. 

R.  E.  says  buying  pictures  is  his  toughest  job.  Well, 
he  should  know,  for  he  started  on  the  other  side  of  the 
fence  as  a  salesman  for  Metro-Goldwyn-Mayer  and 
First  National  and  then  operated  his  own  exchange, 
Oklahoma  Specialty  Film  Exchange. 

He's  a  Texan  by  birth,  Hallettsville  being  the  spot 
where  Rupert  Earl  Griffith  first  saw  light  of  day.  He 
attended  San  Marcos  Baptist  Academy  and  in  1915 
went  into  the  motion  picture  industry.  He  was  mar- 
ried in  1926;  Rupert  Earl,  Jr.  is  a  student  at  Black- 
Foxe  Military  Institute  and  Julie  Joan  is  a  student 
in  a  Dallas  preparatory  school. 


Tent  No.  10 — Indianapolis 

Annual  Banquet  Set  for  Next  Monday; 
USO-Variety  Club  Publication  Goes  to 
Press  This  Week 

Tent  No.  10  stages  its  annual  club  banquet 
Monday  night.  April  13th,  and  it  promises  to  be 
a  huge  success.  Chairman  Alac  Ginle\-,  assisted 
by  Marc  Wolf,  Guy  Craig,  A\  Blocher,  George 
Landis,  Claude  ]^IcKean  and  Dick  Frank,  have 
completed  all  arrangements  and  the  spread  will 
be  in  Hotel  Claypool  at  7  p.m.  with  a  cocktail 
party  preceding  the  banquet.  Famous  Rosey 
Roswell  of  Pittsburgh  will  handle  the  affairs 
from  the  speakers'  table.  For  the  first  time, 
the  annual  party  will  include  the  fair  sex  and 
it  is  reported  the  affair  will  be  a  sellout. 

Saturday  night's  part\-  will  be  handled  this 
week  b)'  Barkers  Blocher  and  \\"olf.  Chairmen 
Gu\-  Craig  and  Carl  Niesse  report  the  USO- 
\'arietv'  Club  publication  goes  to  press  this 
week.  With  smiling  Oscar  Rapp  now  in  charge 
of  the  bar  and  club  rooms,  Tent  No.  10  has 
taken  on  a  new  life. 

Charlie  Olson  is  back  from  Florida  .  .  . 
Mannie  Marcus  has  a  Southern  sun-tan.  Claude 
McKean  is  in  Chicago  .  .  .  The  State  Fair 
Grounds  have  been  leased  to  Federal  govern- 
ment .  .  .  Don  Hastings  is  now  on  WIBC  .  .  . 
Universal's  ilac  Ginley  is  getting  swell  plugs 
from  exhibitors.  Bill  Rosenthal's  Irving  break- 
ing records  with  "Green  A'alley." 

Kennie-  Stockman,  son  of  the  late  Louis 
Stockman,  is  now  serving  army  in  Panama 
Canal  Zone.  .  .  . 


Tent  No.  11— Washington 

Carole  Landis  Guest  at  Clubrooms; 
Open  House  Easter  Monday;  Plans  Be- 
ing Made  for  Series  of  Spring  Events 

Pretty  Carole  Landis  was  a  guest  at  the 
club  rooms  after  a  hurried  trip  here  which  was 


heralded  in  the  local  papers  as  a  trip  to  wed 
Gene  Markey  who  is  stationed  in  this  citj'. 
She  was  the  guest  of  Barker  Dan  Terrell,  of 
Loew's  Theatres.  Dan  called  in  the  drama 
eds :  Barkers  Nelson  Bell  of  the  Post,  Bernie 
Harrison  of  Times-Herald  and  Jay  Carmody 
and  Harr>-  Mac-\rthur  (a  blood  relation  to  Gen- 
eral Mac.\rthur).  With  Miss  Landis  was 
Commdr.  Herman  Spitzell's  daughter,  Mrs. 
X'iner. 

Easter  Monday  was  Open  House  at  the 
rooms  and  a  large  group  was  on  hand  to  par- 
take of  the  refreshments  a  la  Bob  Pruett  and 
the  music  by  Barker  Alorgan  Bear. 

Chief  Barker  \"ince  Dougherty  is  making 
plans  with  his  committees  for  a  series  of 
Spring-Summer  events  with  an  eye  on  the  V 
for  \'ictory  program.  Many  of  members  find 
the  clubrooms  an  excellent  place  for  bringing 
their  uniformed  friends :  any  night  our  rooms 
look  like  the  lounge  at  the  Army-Na\-j-  Club. 
The  visiting  moguls  from  the  Coast  who  were 
here  for  conferences  with  Priorities  Chief 
Moore  were  frequent  visitors  at  the  rooms. 

Former  chief  barker  Ruddy  Berger  has  re- 
turned to  the  cit\-  after  a  lengthy  vacation  at 
Biscayne  Bay.  Rudy  is  our  welfare  committee 
chief. 


Tent  No.  13— Philadelphia 

725  Service  Men  Entertained  at  Easter 
Party;  Spring  Frolic  Set  for  This  Sat- 
urday Night 

Dr.  Joseph  Ritter  entertained  a  number  of 
visiting  physicians  in  the  Club  Rooms  during 
the  convention  of  the  American  Pediatric  So- 
ciet3'. 

The  new  \"ariety  Club  American  Legion  Post 
will  be  known  as  Post  713.  Election  of  officers 
will  be  held  on  Monday,  April  13th.  All  Bark- 
ers are  invited  to  attend  this  Post  Meeting. 

Sunday,  the  Ladies"  Auxiharj-  entertained  125 
Ser\-ice  Men  at  a  mammoth  Easter  Partj-,  held 
in  the  Club  Rooms.  The  program  opened  with 
a  vaude\-ille  show  under  the  direction  of  Mrs. 
Harry  Biben,  followed  by  a  preview,  after 
which  refreshments  were  sers-ed.  Dancing 
closed  the  afternoon's  festivities,  and  the  gobs, 
soldiers,  and  Marines  were  loud  in  their  praises 
of  the  hospitality  extended  to  them. 

Sunday  night,  a  large  number  of  Barkers  and 
their  Ladies  enjoyed  the  same  preview  shown 
the  Service  men. 

This  Saturday  night  "Open  House"  will  be 
observed  with  a  "Spring  Frolic."  Barker  Sam 
Stiefel  promises  his  usual  high  standard  floor 
show.  Jack  Lewis  and  his  Music  Men  will 
furnish  lilting  dance  tunes.  As  most  of  the 
Barkers  have  returned  from  their  winter 
vacations,  a  large  crowd  is  expected  to  attend. 

Tent  No.  21— Atlanta 

Ground  Broken  for  Tent's  $35,000 
Recreation  Centre;  Three  Judges  Are 
Guests  of  Club  at  Monthly  Meeting 

Ground  was  broken  this  week  for  the  start 
of  Tent  2rs  835,000  Recreation  Center  for  the 
underprivileged  children  in  the  Bankhead  High- 
way section  of  the  cit\-.  This  is  the  first  big 
major  undertaking  of  the  club  since  its  organi- 
zation and  all  Barkers  are  becoming  enthused 
over  the  project. 

Three  of  Georgia's  Supreme  Court  justices 
were  guests  at  the  monthh-  meeting  held  last 
Monday  at  which  time  Barker  Alpha  Fowler, 
manager  of  the  Empire  Theatre  and  politician 
extraordinary,  was  King  For  a  Da^'. 

Barker  Dick  Ford  is  doing  a  swell  job  as 
(Continued  on  Page  14) 


Page  10 


SHOWMEN^S    TRADE  REVIEW 


April  11,  1942 


"I  Was  Framed" 

Warner  Bros.  Drama  61  Mins. 

(Prod.  No.  130— Nat'l  Release,  April  25) 

AUDIENCE  SLANT:  (Family)  Good 
emotional  appeal  may  make  up  for  serious 
lapses  in  plausibility  of  plot  and  mediocre 
performance  of  players. 

BOX  OFFICE  SLANT:  Will  need  plenty 
of  good  support  to  reach  average  grosses. 

Cast:  Michael  Ames,  Julie  Bishop,  Regis  Toomey, 
Patty  Hale,  John  Harmon,  Aldrich  Bowker,  Roland 
Drew,  Oscar  O'Shea,  Wade  Boteler,  Howard  Hick- 
man, Norman  Willis,  Hobart  Bosworth,  Guy  Usher, 
Sam  McDaniel.  Credits:  Directed  by  D.  Ross  Leder- 
man.  Screenplay  by  Robert  E.  Kent,  based  on  an  idea 
by  Jerome  Odium.    Photography  by  Ted  McCord. 

Plot:  A  crusading  reporter  is  framed  by 
crooked  politicians  and  with  the  aid  of  a  cell- 
mate, escapes  jail  and  leaves  town  with  his 
young  wife.  The  premature  coming  of  an 
heir  forces  them  to  seek  attention  from  a 
small  town  doctor  who  learns  of  their  cir- 
cumstances and  prevails  on  the  local  pub- 
lisher to  hire  the  reporter.  Five  years  later, 
when  he  is  again  crusading,  the  pal  of  jail 
days  arrives  and  proceeds  to  blackmail  the 
wife  until  the  kindly  doctor  arranges  for  the 
crooks'  arrest  and  clearing  of  the  reporter's 
name. 

Comment:  Just  a  conglomeration  of  action 
and  circumstance  of  the  most  bizarre  and 
unbelievable  order.  None  of  the  players  con- 
tribute anything  of  especial  merit  to  the  parts 
in  which  they  are  cast  but  this  lack  is,  at 
least  partly,  due  to  the  poor  material  with 
which  they  have  to  work.  Julie  Bishop,  in 
the  heroine's  part,  is  pretty  to  look  at  even 
in  the  moments  of  the  greatest  distress,  and 
little  Patty  Hale  does  a  nice  job  in  a  spot 
that,  because  of  its  inconsistency,  detracts 
from  complete  enjoyment.  Regis  Toomey, 
Hobart  Bosworth,  and  other  capable  per- 
formers are  given  too  little  footage  to  reg- 
ister with  the  audience. 


In  This  Our  Life 

Warner  Bros.  Drama  97  mins. 

(Nat'l  Release,  May  15) 

AUDIENCE  SLANT:  (Adult)  An  ab- 
sorbing drama,  expertly  directed,  that  should 
find  favor  with  mature  audiences. 

BOX  OFFICE  SLANT:  Its  "marquee" 
cast,  plus  the  novel's  popularity,  presage  a 
profitable  box-office  career. 

Cast:  Bette  Davis,  Olivia  de  Havilland,  George 
Brent,  Dennis  Morgan,  Charles  Coburn,  Frank  Craven, 
Billie  Burke,  Hattie  McDaniel,  Lee  Patrick,  Mary 
Servoss.  Ernest  Anderson,  William  B.  Davidson,  Ed- 
ward Fielding,  John  Hamilton,  William  Forest.  Cred- 
its: Executive  Producer,  Hal  B.  Wallis.  Associate 
Producer,  David  Lewis.  Directed  by  John  Huston. 
Screenplay  by  Howard  Koch.  Based  upon  the  novel 
by  Ellen  Glasgow.  Director  of  photography,  Ernest 
Haller.  Special  effects  by  Byron  Haskin  and  Robert 
Burks.  Art  direction,  Robert  Haas.  Music  by  Max 
Steiner.    Musical  direction,  Leo  F.  Forbstein. 

Plot:  Selfish,  unscrupulous  Bette  Davis 
elopes  with  the  husband  (Dennis  Morgan) 
of  her  sister  (Olivia  de  Havilland),  returns 
home  after  the  uphappy  marriage  has  driven 
Morgan  to  suicide.  Meanwhile,  Olivia  has 
divorced  Morgan,  found  love  with  George 
Brent,  to  whom  Bette  had  been  engaged.  In 
the  household  once  more,  Bette  tries  to  lure 
Brent  away  from  Olivia,  is  furious  when  he 
fails  to  keep  a  dinner  appointment.  Intoxi- 
cated and  wild,  she  speeds  away  in  her  car, 
runs  down  a  mother  and  child,  continues  on 
her  way  without  investigating.  Death  of  the 
child  brings  the  police.  Panic-stricken,  Bette 
.says  she  was  not  in  the  car,  that  Ernest 


Legion  of  Decency  Ratings 

(For  Week  Ending  April  11) 
SUITABLE  FOR  GENERAL  PATRONAGE 

Ghost  Town  Law  Sunset  on  the  Desert 

Lone  Star  Ranger  When  Knights  Were  Bold 

Secret  Agent  of  Japan  Whispering  Ghosts 

SUITABLE  FOR  ADULTS  ONLY 

Desperate  Chance  for  Ellery  Queen 
Klondike  Fury  Ship  Ahoy 

This  Gun  for  Hire 


Anderson,  a  colored  boy,  had  taken  it  to  be 
washed.  The  lad  is  jailed.  Further  investi- 
gation by  Brent  produces  damaging  evidence 
against  Bette.  She  attempts  to  elude  the  po- 
lice, is  killed  when  her  car  overturns. 

Comment:  That  his  splendid  direction  of 
"The  Maltese  Falcon"  was  no  flash-in-the- 
pan  becomes  a  certainty  when  one  sees  John 
Huston's  second  directorial  effort,  "In  This 
Our  Life."  With  Howard  Koch's  corking 
adaptation  of  Ellen  Glasgow's  best-selling 
novel,  he  has  fashioned  an  absorbing  drama 
of  conflicting  emotions  that  should  find  favor 
with  mature  audiences  everywhere.  The  story 
of  the  girl  who  set  out  to  get  what  she 
wanted,  regardless  of  anything  or  anybody, 
offers  perfect  cinematic  material,  and  it  has 
been  wisely  utilized  in  this  instance.  Whether 
occasioned  by  the  direction  or  the  fact  that 
first-rate  troupers  are  involved,  the  fact  re- 
mains that  not  only  the  performance  of 
Bette  Davis,  but  also  those  of  Olivia  de  Hav- 
illand, George  Brent,  Dennis  Morgan,  Charles 
Coburn,  Frank  Craven,  Billie  Burke  and 
Hattie  McDaniel,  are  so  uniformly  good  that 
comparisons  would  be  invidious.  Each  player 
submerges  his  or  her  own  personality  in 
favor  of  the  role  being  essayed,  with  the 
result  that  all  appear  as  flesh-and-blood 
counterparts  of  the  characters  created  by  the 
novelist.  There  is  little  or  no  comedy  re- 
lief, and  the  ending  is  tragic  for  the  pivotal 
character;  but  alteration  of  either  of  these 
factors  would  detract  from  the  film's  value 
as  strong  dramatic  entertainment.  From  the 
box-office  point  of  view,  "In  This  Our  Life" 
seems  destined  for  a  profitable  career,  not 
only  because  of  its  "who's  who"  cast,  but 
also  because  of  the  comparatively  recent 
popularity  of  the  novel.  No  smart  showman 
can  afford  to  overlook  these  factors  in  sell- 
ing it  to  his  public. 

Catchline:  "She  took  what  she  wanted, 
expected  others  to  pay  .  .  .  even  unto  mur- 
der!" 


IMurder  in  Tlie  Big  House 

Warner  Bros.  Drama  59  mins. 

(Prod.  No.  125— -Nat'l  Release,  April  11) 

AUDIENCE  SLANT:'  (Family)  An  ex- 
cellent mystery  drama  capably  acted.  Will 
hold  interest  and  go  over  good  with  most 

3,'Lldl6nC6S 

BOX  OFFICE  SLANT:  The  strong 
title  should  draw  them  in  and  the  film  will 
measure  to  all  claims. 

Cast:  Faye  Emerson,  Van  Johnson,  George  Meeker, 
Frank  Wilcox,  Michael  Ames,  Roland  Drew,  Ruth 
Ford,  Joseph  Crehan,  William  Gould,  Douglas  Wood, 
John  Maxwell,  Pat  McVeigh,  Dick  Rich,  Fred  Kelsey, 
Bill  Phillips,  Jack  Mower,  Creighton  Hale,  Henry 
Hall.  Credits:  Directed  by  B.  Reaves  Eason.  Original 
screenplay  by  Raymond  L.  Schrock,  based  on  an  idea 
by  Jerry   Chodorov.    Photographed  by  Ted  McCord. 

Plot:  One  of  two  underworld  characters, 
sentenced  to  be  electrocuted  a  few  days  apart. 


threatens  to  expose  the  crooked  politicians 
behind  the  slaying  for  which  they  were  con- 
victed unless  pressure  is  brought  on  the 
Governor  to  commute  the  sentence.  He  is 
assured  by  his  lawyer  that  the  Governor 
intends  announcing  the  reprieve  over  the 
radio  an  hour  before  the  time  of  execution. 
Among  the  reporters  awaiting  the  death 
house  scene  is  a  young  cub  who  owes  his 
presence  to  the  drunkenness  of  the  star 
correspondent  and  the  audacity  of  a  girl 
member  of  the  newspaper  staff.  Just  as  the 
hour  arrives  the  warden  enters  to  advise  that 
the  felon  has  been  killed  in  his  own  cell  by 
lightning.  The  cub  maneuvers  to  take  a  sneak 
camera  shot  of  the  prostrate  prisoner  and 
from  this  convinces  his  editor  that  the  man 
had  been  murdered.  Through  a  series  of 
exciting  situations  brought  about  by  the  con- 
sequent investigation  he,  assisted  by  the  girl 
and  the  erstwhile  drunk  newshound,  trace 
the  unusual  method  of  killing  in  time  to  save 
the  second  convicted  gangster  from  a  simi- 
lar death. 

Comment:  An  exceptionally  well  handled 
mystery  film  with  suspense  and  action  main- 
tained at  good  pace  throughout.  This  is  an 
instance  of  a  comparatively  unknown  cast, 
working  with  good  material,  turning  in  a 
fob  that  hits  the  entertainment  bulls-eye. 
Van  Johnson,  as  the  cub,  and  George  Meeker, 
as  the  souse,  deliver  convincingly.  While 
the  newspaper  sequences  that  figure  promi- 
nently throughout  are  far  fetched  and  dis- 
torted, they  conform  to  what  theatre-goers 
expect,  and  will  completely  satisfy  the  ma- 
jority. Faye  Emerson,  as  the  girl,  and  other 
players  in  important  and  subordinate  places, 
manage  to  give  the  proper  touch  to  their 
portrayals  and  the  uncovering  of  the  crime 
proceeds  with  methodic  sequence  and  plausi- 
ble action  to  a  surprising  climax  that  is  not 
seriously  impaired  by  a  trite  ending. 


Continental  Express 

Monogram  Drama  61  mins. 

(National  Release,  April  1) 

AUDIENCE  SLANT:  (Adult)  Good  sus- 
pense and  action  somewhat  reminiscent  of 
"Night  Train,"  whose  leading  star  is  in  this, 
too. 

BOX  OFFICE  SLANT:  Should  be  quite 
acceptable  as  the  second  half  of  a  dual  bill 
since  it  has  fair  names,  a  good  story  and  is 
fast-moving. 

Cast :  John  Loder,  Valerie  Hobson,  Rex  Harrison, 
Muriel  Aked,  Megs  Jenkins,  George  Devine,  John 
Salew,  Kaye  Seeley,  Carl  Jaffe,  Arthur  Maude.  Cred- 
its: Produced  by  Anthony  Havelock-Allan.  Directed 
by  Herbert  Mason.  Screenplay  by  Rodney  Ackland 
and  Wolfgang  Wilhelm.  From  a  novel  by  Jean  Bom- 
mart.    Photography  by  Bernard  Browne. 

Plot:  Valerie  PTobson,  daughter  of  a  po- 
litical figure  in  the  Balkans,  joins  in  a  plot 
to  save  her  father.  She  takes  the  train  to 
Brosnia,  intending  to  kill  the  President.  On 
the  train  is  John  Loder,  a  journalist  who 
was  in  love  with  her.  Of  course,  he  doesn't 
know  her  mission,  but  Harrison,  a  secret 
service  man,  does.  Harrison  prevents  her 
from  killing  the  President,  but  she  is  kid- 
napped by  other  plotters  and  only  saved 
when  Loder  follows  her. 

Comment:  With  Rex  Harrison  again  domi- 
nating the  action  on  a  speeding  European 
train,  "Continental  Express"  is  reminiscent 
of  "Night  Train."  It  has  plenty  of  excite- 
ment and  thrills.  The  three  leading  per- 
formers are  all  well  known  to  American  audi- 
ences throtigh  having  appeared  in  many  pic- 
tures released  here.    The  picture  has  been 


A/>ril  11,  1942 


S  H  O  E  X  '  S    TRADE    R  E  \'  I  E  W 


Page  11 


well  mounted:  only  one  thing  looks  like  a 
little  false  economy.  That's  when  a  station 
in  Switzerland  and  a  station  in  Brosnia  ap- 
pear to  be  exactly  the  same  place.  The  pic- 
ture was  filmed  before  the  War.  but  is  none 
the  less  interesting  for  that,  because  authen- 
tic backgrounds  have  been  obtained,  how- 
ever. Tie  up  Rex  Harrison's  appearance  in 
"Xight  Train.'"  Use  some  blind  ads  in  the 
personal  column  such  as,  "Valerie — it  will 
be  dangerous  for  you  to  ride  the  Continental 
Express." 


Girls'  Town 

PRC  Drama  63  mins. 

'  Prod.  Xo.  202— Xat'l  Release.  March  6  ) 

AUDIENCE  SLANT:  (Family)  Wide 
camera  range  and  nicely  paced  action  will 
satisfy  most  audiences  but  they  won't  go  out 
raving  about  it. 

BOX  OFFICE  SLANT:  Title  is  good  but 
it  needs  strong  support.  Good  for  family 
business. 

Ca£t:  Edith  Fellows.  June  Storey.  Kenneth  Howell. 
Alice  White.  Anna  Q.  Xilsson,  Warren  HjTner,  Vince 
Bamett,  Paul  Dubov.  Peggy  Ryan.  Delores  Diana, 
Helen  llcCloud.  Bemice  Kay,  Charlie  Williams. 
Credits:  Directed  by  Victor  Halperin.  Produced  by 
Lou  Brock  and  Jack  Schwartz,  from  a  story  by  Gene 
Kerr  and  Victor  McLeod. 

Plot:  A  former  headline  actress  has  estab- 
lished a  home  in  Hollywood,  patterned  after 
the  famous  Boys'  Town,  where  disillusioned 
beauty  contest  winners  are  cared  for  while 
they  seek  employment.  Into  their  midst 
comes  a  vain  and  selfish  beauty,  intent  on 
success  at  any  price,  accompanied  by  her 
voung  sister.  A  prank  b3-  the  girls  results  in 
her  meeting  with  a  director,  but  the  shallow- 
ness of  her  character  proves  her  own  undo- 
ing, and  success  finds  a  perch  on  the  shoulders 
of  the  self-sacrificing  sister. 

Comment:  This  is  a  niceh-  told  storj-  with 
the  old-timers,  cast  in  important  character 
parts,  performing  excellently.  At  times  it 
seems  that  June  Storey  overplays  the  lead, 
but  any  lapses  in  her  performance  are  more 
than  overcome  by  the  outstanding  work  of 
Edith  Fellows  as  her  sister.  The  romantic 
angle  is  well  interwoven  with  smarth'  varied 
situations  that  manage  to  get  in  dibble  and 
dab  portions  of  just  about  all  of  the  standard 
emotional  elements  that  go  to  make  accept- 
able amusement.  It  would  be  better  to  hang 
your  camoaign  on  the  an.gle  of  this  being  a 
feminine  Boys'  Town  as  the  film  leans  heav- 
ily in  that  direction  and  the  latter  named 
picture  enjoj-ed  outstanding  success. 

Catchline:  A  visit  to  Xo  Man's  Land. — 
The  seamy  side  of  Hollywood. — or — You 
know  about  Boys"  Town,  learn  all  about 
Girls'  Town. 


Lady  Gangster 

Warner  Bros.  Drama  62  mins. 

(Xat"l  Release.  May  31) 

AUDIENCE  SLANT:  (Family)  Well  ap- 
pUed  human  interest  touches  to  dependable 
story  idea  lend  an  appealing  quality.  Action 
atones  for  lack  of  romance. 

BOX  OFFICE  SLANT:  An  added  attrac- 
tion; but  has  possibilities  of  stirring  up  more 
than  usual  interest  among  the  women. 

Cast:  Faye  Emerson,  Julie  Bishop,  Frank  Wilcox, 
Soiand  Drew,  Jackie  G.  Gleason,  Ruth  Ford.  Virginia 
Brissac.  Dorothy  Vaughan,  Dorothy  Adams.  DeWolf 
Hopper.  Vera  Lewis.  Herbert  Rawlinson,  Peggy  Dig- 
gins.  Charles  Wilson.  Bill  Phillips,  Frank  Mayo,  Leah 
Baird.  Credits:  Based  on  play  by  Dorothy  Mackaye 
and  Carlton  ifiles.  Screenplay  by  Anthony  Coldewey. 
Directed  by  Florian  Roberts.  Arthur  Todd,  camera- 
man. 

Plot:  Jobless  Dot  Burton  (Faye  Emerson) 
is  involved  in  a  bank  robbery-  engineered  by 
Carey  Wells  (Roland  Drews),  and  childhood 
sweetheart  Ken-  Phillips  (Frank  Wilcox), 
' TusadinsT  radio  broadcaster,  believing  her 
innocent,  comes  to  her  rescue.  Despite  Ken's 
efforts   in   her   behalf.   Dot,   outwitting  the 


bandits,  secretes  the  loot,  but  her  association 
in  the  case  results  in  a  jail  sentence.  Em- 
bittered, Dot  is  easj-  prey  for  stool  pigeon 
Lucy  (Ruth  Ford),  who  convinces  her  that 
connecting  Ken  with  robbery  is  sure  way  to 
parole.  But  even  though  Wells  tries  to  re- 
cover the  money  and  Dot  is  made  the  cats- 
paw  of  conflicting  and  selfish  ambitions  and 
though  she  is  ready  to  frame  Ken,  discern- 
ing head  matron  Mrs.  Stoner  (Virginia 
Brissac j  sees  through  the  whole  thing.  She 
makes  it  possible  for  Dot  to  lead  the  chase 
that  nabs  Wells'  gang,  recovers  the  money 
and  saves  Ken"s  life. 

Comment:  Twists  notwithstanding,  this  is 
a  supporting  feature  and  chances  are  audi- 
ences grown  wise  to  the  tricks  and  tech- 
niques of  motion  picture  drama  will  be  able 
to  anticipate  what's  coming.  Just  looking 
at  the  cast  is  the  tip-off:  three  or  four  com- 
paratively newcomers  to  the  screen,  espe- 
cialh-  Faye  Emerson,  Frank  Wilcox  and 
Ruth  Ford,  getting  their  acting  lessons  from 
Virginia  Brissac.  Dorothy  \'aughan.  Vera 
Lewis.  Herbert  Rawlinson.  Charles  Wilson 
and  Frank  Mayo,  who  know  all  the  angles. 
So  the  acting  is  good  and  direction  manages 
to  preserve  an  even  continuity  of  story  inter- 
est. There  are  a  couple  of  good  ideas  for 
exploitation.  First,  Faye  Emerson  in  her 
second  picture  shows  definite  promise.  1  hen 
there's  the  combined  human  interest-action 
idea  and  on  top  of  that  is  the  possibility 
that  patrons,  not  expecting  too  much,  ma5'  be 
agreeably  satisfied. 

Catchline:  Xew  personalities  join  with  old 
favorites  to  cheat  the  cheaters. 


Juke  Girl 

Warner  Bros.  Drama  90  mins. 

(Xat'l  Release,  May  30) 

AUDIENCE  SLANT:  (FamUy)  Getting 
a  peek  at  how  the  underprivileged,  migrant 
workers,  live  will  satisfy  those  not  overly 
critical  about  plausibility  of  story  material. 

BOX  OFFICE  SLANT:  Star  names  will 
draw  them  in  and  mob  action  and  fast  move- 
ment of  story  may  hold  this  to  normal 
grosses.  Not  up  to  Sheridan  standards. 

Cast:  Ann  Sheridan,  Ronald  Reagan.  Richard  Whorf, 
Gene  Lockhart.  Betty  Brewer.  Faye  Emerson,  George 
Tobias.  Alan  Hale.  Howard  da  Silva.  Donald  Mac- 
Bride.  William  Davidson.  Fuzzy  Knight,  Willie  Best, 
Irving  Bacon.  Williard  Robertson.  Credits:  Hal  B. 
Wallis,  executive  producer.  Jerry  W'ald  and  Jack 
Saper.  associate  producers.  Directed  by  Curtis  Bern- 
hardt. Screenplay  by  A-  '.-  Brzzerides.  from  a  story  by 
Theodore  Pratt.  'Ada;:i::  r  Kenneth  Gamet.  Bert 
Glennon,  photographer.  Aisis-.ant  director,  Jesse  Hibbs. 

Plot:  The  long  standing  friendship  of  two 
young  hoboes  is  broken  when  they  take  op- 
posite sides  in  a  dispute  between  the  owner 
of  a  fruit  and  farm  packing  plant  and  a 
farmer  who  is  resentful  over  the  low  prices 
offered  for  his  product.  The  fight  takes  place 
in  a  juke  joint  where  girls  are  employed  to 
dance  with  the  itinerant  workers  who  find 
liquor  and  carousing  a  vent  for  their  resent- 
ment over  low  wages  and  long  hours.  One 
of  the  girls  takes  up  with  the  youth  who 
sides  with  the  farmer  and  together  they  set 
in  motion  a  series  of  events  that  breaks  the 
monopoly  of  the  packing  house  owner,  but 
not  until  murder,  mob  justice,  commercial 
intrigue,  and  much  roughhouse  brawling  are 
called  into  pla^". 

Comment:  This  is  a  truck  farmers'  "Grapes 
of  Wrath''  with  Steinbeck's  clever  playing 
on  human  emotions  conspicuous  by  its  ab- 
sence. The  entire  story  is  told  in  the  morbid 
background  of  living  and  pleasure  conditions 


Buy 

U.  S.  WAR  SAVINGS 
BONDS  and  STAMPS 


tliat  e.xist  in  and  around  the  unsanitary 
camps  of  migrant  harvesters  and  their  under- 
nourished families.  The  bar  room  brawls 
and  the  fight  at  the  farm  (where  no  end  of 
vitamin  C  is  lost  to  the  world  in  the  piece- 
meal destruction  of  a  truck  load  of  tomatoes) 
are  genuineh-  exciting,  but  the  story  takes 
too  man3-  liberties  with  normal  human  re- 
sponses to  be  enjoyable.  Sheridan  is  not  up 
to  par.  presumably  because  of  the  material, 
but  Reagan  manages  to  make  a  difficult  role 
loom  way  above  expectations.  Alan  Hale 
and  little  Betty  Brewer  stand  out  in  the  sup- 
porting cast,  with  Gene  Lockhart  doing  his 
too  often  plaj  ed  character  of  cringing  villian. 
Richard  Whorf  will  need  a  lot  of  grooming 
in  menace  parts  before  he  will  fit  into  the 
shoes  of  George  Raft,  who  would  have  been 
a  natural  for  this  spot.  George  Tobias,  as 
the  farmer,  is  good,  but  Howard  da  Silva, 
as  the  bullying  foreman,  overpla3's  badly  in 
both  mob  action  and  close-up  scenes. 


Shepherd  of  tlie  Ozarks 

Republic  Comedy  70  mins. 

(Prod.  Xo.  116— Xat'l  Release,  March  26) 

AUDIENCE  SLANT:  (FamUy)  Latest 
in  the  Weaver  Brothers  series  should  be 
warmly  welcomed  in  the  hinterlands. 

BOX  OFFICE  SLANT:  Should  draw 
well  in  rural  communities. 

Cast :  Leon  Weaver.  Frank  Weaver.  June  Weaver, 
Marilyn  Hare,  Frank  Albertson,  Thurston  Hall, 
Johnny  Arthur.  W"illiam  Haade.  Wade  Crosby,  Joe 
Devlin,  Fred  Sherman.  Guy  Usher.  Credits:  Asso- 
ciate Producer.  Armand  Schaefer.  Directed  by  Frank 
McDonald.  Original  screenplay  by  Dorrell  and  Stuart 
McGowan.  Director  of  photography,  Ernest  Miller. 
-\rt  direction,  Russell  Kimball.  Slusical  direction, 
Cy  Feuer. 

Plot:  Discovering  bauxite  in  the  Ozarks, 
dwelling  place  of  the  Weavers  and  other 
settlers,  aluminum  manufacturer  Thurston 
Hall  tries  unsuccessfulh-  to  bargain  for  pos- 
session of  their  property.  He  even  tries  to 
capitalize  on  the  romance  between  the  Weav- 
ers' daughter.  ^Marilyn  Hare,  and  his  own 
son.  Frank  Albertson.  lieutenant  in  the  L'.  S. 
Arm^-  Corps,  but  this  also  fails.  His  third 
attempt  involves  thugs  posing  as  government 
agents.  Meanwhile,  the  Army  begins  maneu- 
vers in  the  area  which  the  settlers  mistake  for 
an  actual  invasion  until  Albertson  explains 
the  situation.  T'tie  government  then  honors 
them  for  their  patriotism  in  defending  their 
land;  in  return,  the  settlers  are  glad  to  move 
to  another  area  to  permit  government  ac- 
quisition of  the  bauxite  deposits.  And  Mar- 
ilyn and  Albertson  are  glad  to  continue  their 
romance. 

Comment:  Weaver  Brothers  and  Elvira- 
have  established  themselves  firmly  in  the 
hearts  of  small  town  moviegoers,  so  their 
latest  co:iied3-  should  be  warmK-  welcomed 
b}-  that  section  of  the  cinema-loving  public. 
The  Weavers'  homespun  comed3-.  their  hos- 
tilit3'  to  evil  forces,  parallel  so  closeh"  inci- 
dents in  the  lives  of  rural  folk  that  ever3' 
picture  featuring  the  trio  possesses  special 
appeal.  The  war  provides  another  timeh-  ele- 
ment of  appeal  which  the  producers  have 
utilized  here;  a  patriotic  willingness  to 
sacrifice  for  the  countr3''s  war  effort,  plus  a 
spirit  of  invincibilit3\  Of  course  comed3-  is 
the  chief  entertainment  factor,  and  while  it's 
mosth-  on  the  "corn3-"  side,  especialh-  to 
so-called  metropolitan  sophisticates.  Weaver 
admirers  will  revel  in  it.  Marihn  Hare,  fea- 
tured in  Lije  recenth'  as  she  embarked  on  her 
much-publicized  project  of  kissing  10,000 
soldiers  to  boost  Arm3-  morale,  is  charming 
and  winsome  in  the  feminine  romantic  role, 
while  Frank  Albertson,  as  the  other  half  of 
the  romance.  Thurston  Hall.  Johnn3-  Arthur 
and  William  Haade  lend  capable  support  to 
the  principals.  The  picture  should  draw  well 
in  the  hinterlands,  although  its  sailing  in 
the  cities  ma3-  be  a  little  rough. 

Catchline:  '"The  Weaver  Brothers  and 
Elvir3-  are  back  again  in  a  comed3"  the  whole 
famih-  should  see." 


are  the 


^1  Ao^i 


i 


on  sea 


SAN  FRANC/SCO— "TO  THE  SHORES  OF 
TRIPOLI"  AT  THE  PARAMOUNT  DOES  THE 
BIGGEST  BUSINESS  IN  FOUR  YEARS— THE 
FIRST  TWO  DAYS  EQUALLING  AN  AVER- 
AGE WEEK! 


¥8 


MILWAUKEE  —  "20TH'S  'TRIPOLI'  GREATEST 
AUDIENCE  PICTURE  OF  ALL  TIMES!"  WIRES  WIS- 
CONSIN THEATRE!  SUNDAY  GROSS  AT  THIS 
HOUSE  SETS  ALL-TIME  BOXOFFICE  RECORD! 


mea 


usiness 


SAN  DfEGO— DUAL  RUN  HERE  SENSA- 
TIONAL AND  UNPRECEDENTED!  (FIRST 
TIME  IN  LOCAL  PICTURE  HISTORY  THAT 
ANY  ATTRACTION  HAS  BEEN  HELD  OVER 
IN  TWO  THEATRES!) 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


April  11,  1942 


Vavktv  Club  MottS 

{Continued  from  Page  9) 


Tent  No.  21— Atlanta 

head  of  the  Sound  Truck  Committee  and  reports 
from  all  over  the  city  indicates  that  shut-ins 
are  blessing  Variety  for  the  opportunity  to  get 
some  enjoyment  out  of  life.  Recently  added 
to  the  long  list  of  institutions  visited  is  the 
Lawson  General  U.  S.  Army  Hospital  v^'hich 
has  about  3,000  patients. 

Barker  Riley  Davis  is  making  super-colossal 
plans  for  the  club's  Annual  Golf  Tournament 
to  be  held  on  June  1st  and  2nd.  It's  going  to 
be  a  double-feature  this  year  inasmuch  as  the 
1st  is  on  a  Monday  and  this  will  be  the  regular 
monthly  meeting  day  so  it's  to  be  a  big  barbe- 
cue before  the  golfers  tee  ofif. 

Chief  Barker  Ballance  has  appointed  Barker 
Fred  Coleman  as  King  For  A  Day  at  the 
next  monthly  meeting  to  be  held  on  Monday, 
May  4th.  Barker  Coleman  is  responsible  for 
the  organization  of  the  women's  theatre  mana- 
gers school  now  in  progress  in  the  city  and  he 
no  doubt  will  have  a  swell  program  on  May  4th. 

With  so  many  Barkers  entering  the  service 
the  club  has  authorized  the  purchase  of  a  service 
flag  which  will  be  hung  in  club  headquarters. 

Barker  Roy  Avey  of  MGM  has  been  advised 
that  his  army  son  has  arrived  safely  in 
Australia. 


Tent  No.  22-Okla.  City 

Russ  Gauss  Now  on  Active  Duty;  Low- 
enstein's  Auction  Scheme  Sells  Bonds 
and  Stamps;  McKenna  Recovered 

Tent  22  lost  another  member  to  the  Armed 
Forces  when  Lieutenant  Russ  Gauss  reported 
April  9  to  Randolph  Field,  Texas,  for  active 
duty. 

Barker  Harry  Lowenstein  of  Ardmore  has 
extended  his  activities  in  the  sale  of  War 
Stamps  and  Bonds  beyond  the  outline  of  the 
Club's  Campaign  Book,  and  is  conducting  an 
auction  once  each  month  in  his  Tivoli  Theatre. 
At  this  auction  various  articles  of  merchandise, 
donated  by  Ardmore  merchants,  are  auctioned 
ofif  to  the  audience,  and  the  purchaser,  in  addi- 
tion to  the  article  purchased,  is  giyen  the 
amount  of  his  purchase  in  War  Stamps  or 
Bonds.    On  the  first  of  these  auctions  $1605 


worth  of  War  Stamps  and  Bonds  were  sold, 
and  pledges  were  signed  for  $2647  worth  of 
War  Stamps  and  Bonds,  to  be  purchased 
during  the  month  of  April.  The  next  of  these 
auctions  is  to  be  held  on  April  10,  and  Barker 
Lowenstein  expects  a  much  greater  turn-out 
for  this  one. 

The  many  friends  of  Barker  Bennie  McKenna 
will  be  glad  to  learn  that  he  is  recovering  from 
his  recent  automobile  accident,  and  left  St. 
Anthony's  Hospital  last  Thursday  for  a  few 
days'  rest  before  returning  to  his  office. 

At  a  meeting  of  the  House  Committee,  held 
last  week,  several  plans  were  made  which  should 
improve  the  Club  quarters.  Negotiations  were 
started  for  a  new  music  box,  which  will  be 
installed  next  week.  A  new  type  of  Bingo 
Card  has  been  purchased,  and  new  rules  were 
set  up  for 'the  registration  of  guests,  which  are 
to  be  strictly  enforced.  In  addition,  a  photog- 
rapher has  been  retained  to  take  several  pictures 
of  the  interior  of  the  Health  Center,  showing 
the  various  clinical  rooms  and  equipment,  and 
these  photos  are  to  be  mounted  and  framed 
for  the  Club  quarters. 

An  unofficial  and  somewhat  unorthodox  Gin 
Rummy  Tournament  has  been  in  session  now  for 
two  weeks  between  three  club  members.  These 
members  are:  Bill  Moran  (retired),  "Huri- 
cane"  Bob  Hutchinson  (retired),  and  Horace 
Falls  (still  working).  There  seem  to  be  no 
rules  pertaining  to  this  particular  three-man 
tournament,  but  it  is  conducted  on  a  catch- 
as-catch-can  basis.  It  is  reported  that  as  of 
today  Bill  Moran  is  out  in  front,  with  "Hurri- 
cane" Bob  a  close  second,  while  Barker  Falls 
is  trailing.  It  is  a  little  difficult  to  understand 
how  Hutchinson  holds  his  own  so  well  in  a 
tournament,  but  it  is  probably  due  to  the  excel- 
lent kibitzing  done  by  a  selected  group  of 
barkers  who  have  elected  themselves  to  be  an 
advisory  committee  for  Bob.  Bob  spends  most 
of  his  time  apologizing  to  the  "kibitzer  gallery." 


Tent  No.  23— New  England 

Annual  Dinner  Dance  Set  for  Sunday; 
Celebrates  Happy  Achievement  of 
$2,000  Milk  Fund  Donation 

On  Sunday  evening,  April  12th,  the  Variety 
Club  of  New  England  will  hold  its  annual 
Dinner-Dance  at  the  Club  Mayfair  in  Boston. 
This  affair  culminates  a  successful  year's  affilia- 
tion of  the  old  Friars  Club  with  the  National 
Variety  Clubs  and  celebrates  the  happy  achieve- 
ment of  a  $2000  donation  to  Mayor  Tobin's 
Milk   Fund,    the   establishment   of   a  summer 


camp  for  the  underprivileged  youngsters  in  this 
district,  the  provision  of  movies  for  shut-ins 
in  our  hospitals  and  homes  and  the  financing 
of  hospital  facilities  for  many  of  the  needy 
hereabouts. 

The  entire  proceeds  of  this  Annual  Dinner- 
Dance  will  be  used  to  contribute  to  the  success 
of  those  many  benevolent  activities. 

Invited  guests  of  the  evening  are  Mayor 
Tobin,  Governor  Saltonstall  and  many  other 
notables  of  the  political  world. 

Working  with  Chief  Barker  M.  J.  Mullin  to 
make  this  one  of  the  outstanding  affairs  of  the 
Variety  calendar  are  the  following  committees : 

Dinner  Committee :  Phil  Smith,  Chairman, 
Paul  Barron,  Louis  Gordon,  Larry  Stone ;  Pub- 
licity Committee :  Harry  Browning,  Chairman, 
Arnold  Van  Leer,  Paul  Levi ;  Year  Book  Ad 
Committee :  E.  Harold  Stoneman,  Chairman, 
Harry  Rogovin,  E.  X.  Callahan,  John  Loftus, 
Joe  Cifre,  I.  Shapiro,  L.  Levenson,  Louis 
Klebenov,  Larry  Lasky,  Al  Kane,  Lew  Stern, 
Larry  Stone,  Harry  Rosenblatt,  Tom  Donald- 
son, Sam  Marshall,  Charles  Morse,  Murray 
Weiss,  Sam  Haase. 


Tent  No.  24— Charlotte 

Kings  For  a  Day  Luncheon  Is  High- 
spot  of  Week's  Activity;  Many  Attend 
Opening  of  Colony  Theatre,  Raleigh 

Activity  in  the  Club  during  the  past  week  has 
been  brisk. 

The  highlight  of  the  week  was  the  monthly 
Kings  For  A  Day  luncheon,  held  at  the  Hotel 
Charlotte.  Mike  Kincey  and  Bert  Adams  were 
the  co-kings.  Beyond  a  doubt,  their  "main 
attraction"  was  something  that  the  largest  at- 
tendance of  Barkers  and  guests  in  the  history 
of  the  club  will  always  remember — he  was 
Dr.  Julius  Miller,  editor-in-chief  of  the  Charlotte 
Observer.  His  address,  which  was  the  feature 
of  the  luncheon,  was  inspiring,  timely,  and  to 
the  point. 

The  Tent  welcomes  Barker  Marion  B. 
Snider,  musician,  from  Station  WBT.  On  the 
Bull-Board,  there  are  several  other  names  for 
induction,  which  will  be  announced  later. 

Film  Row  was  practically  deserted  Wednes- 
day when  officials  of  the  industry  and  fellow 
Barkers  attended  the  opening  of  Barker  Tom 
Little's  new  Colony  Theatre  in  Raleigh,  one 
of  the  finest  appointed  and  most  luxurious  mo- 
tion picture  houses  of  its  kind.  Dough  Guy 
Mike  Kincey  also  opened  his  new  Center  Thea- 
tre at  Hickory,  which  was  attended  by  many 
members  of  the  industry. 

Rousing  cheers  were  accorded  Barkers 
Barney  Ross,  MGM  salesman,  and  Hugh  Sykes, 
associated  with  the  T.  A.  Little  Enterprises, 
when  they  left  for  service.  Barney  was  inducted 
at  Fort  Bragg  and  Hugh  sailed  away  to  Nor- 
folk, Virginia,  as  a  member  of  the  Navy.  The 
Club  members  wished  them  every  success. 

The  mobile  unit  committee,  headed  by  Barker 
Roy  Smart,  has  been  unusually  active  in  the 
past  weeks  with  showings  for  shut-ins  through- 
out the  city  and  county. 

The  Brooklyn  Dodgers  and  the  New  York 
Yankees,  who  played  an  exhibition  baseball 
game  in  Charlotte  on  Easter  Sunday,  were 
entertained  at  the  Club  after  the  game  and 
prior  to  their  departure  for  northern  points. 
Among  those  who  signed  the  register  were 
Manager  Leo  Durocher  of  the  Dodgers  and 
Art  Fletcher,  Acting  Manager  of  the  Yanks. 
Joe  McCarthy  had  to  leave  the  team  for  the 
North,  due  to  death  in  his  family.  Joe  Di- 
Maggio,  Larry  French,  Tuck  Stainback,  Bud 
Hassett,  and  visiting  newspaper  correspondents, 
including  Will  Wedge,  of  the  New  York  Sun, 
and  Sid  Mercer,  of  the  Hearst  papers.  Other 
visitors  included  Mr.  and  Mrs.  R.  Patterson,  of 
New  York  City,  as  guests  of  Tom  Bailey, 
W.  R.  Middleton,  of  Jacksonville,  Florida,  John 
W.  Manghren,  of  Atlanta  Tent  No.  21,  Mr. 
and  Mrs.  Al  Rook,  of  the  same  tent,  and  Mr. 
and  Mrs.  Frank  Barry,  of  New  York  City  and 
Miss  Elizabeth  Rains,  of  Raleigh,  as  guest  of 
Al  Burks. 


LOBBY  DISPLAY  ACCELERATES  NAVY  RELIEF  DRIVE 

Campaign  for  contributions  to  the  Navy  Relief  Fund  was  accelerated  in  St.  Louis,  Mo.,  through  the 
astuteness  an(|  patriotism  of  Manager  Harry  Crawford  of  the  Missouri  Theatre,  who  devoted  a  large  por- 
tion of  the  lobby  to  a  display  impressing  his  patrons  with  the  importance  of  the  drive,  which  was  en- 
dorsed and  co-sponsored  by  Tent  No.  4  of  Variety  Clubs  of  America.  Display  at  far  right  features 
four  Hollywood  stars — Douglas  Fairbanks,  Jr.,  Robert  Montgomery,  Tony  Martin  and  Wayne  Morris — who, 
the  copy  reads,  "have  given  up  movie-making  for  the  duration  to  serve  in  Uncle  Sam's  Fighting  Navy." 


April  11,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  15 


10 -Point  Press  Book  Streamlining  Plan 


The  suggestion  of  Phil  Chakeres  that  press 
books  be  revamped  to  include  a  "fact  column" 
and  conforming  data  that  would  serve  to  stream- 
line the  service  for  use  by  the  great  army  of 
theatre  managers  and  operators  who  are  en- 
tirely dependent  of  this  accessory  for  the  sale 
of  the  picture  to  the  customer,  is  getting  atten- 
tion from  exhibitors  and  distributor  advertising 
men  alike. 

The  great  majority  of  acclaim  comes  from 
the  operators  of  larger  circuits  with  the  dis- 
tributor representatives,  who  are  actually  en- 
gaged in  the  preparation  of  press  matter,  sig- 
nifying their  willingness  to  work  along  any  and 
all  lines  that  promise  the  greatest  box-office 
return. 

The  most  constructive  expression  comes  from 
Norris  Hadaway,  of  the  Wilby  Kincey  Para- 
mount Theatre,  Burlington,  N.  C.  Mr.  Hada- 
way, first  pointing  out  that  many  press  books 
cover  the  points  he  emphasizes  but  that  further 
co-ordination  and  more  general  adherence  to 
them  is  needed,  breaks  his  suggestions  down  into 
10  sub-headings.  Each  is  treated  in  detail,  but 
many  of  the  points  deserve  separate  and  thor- 
ough study  which  can  be  better  accomplished  by 
individual  presentation,  and  STR  proposes  to 
present  Hadaway's  very  workman-like  and 
thoughtful  outline  in  forthcoming  issues. 

For  Purpose  of  Stimulating  Thought 

A  digest  of  his  recommendations  is  offered 
here  for  the  purpose  of  stimulating  thought 
and  guiding  consideration  by  all  exhibitors  into 
channels  of  practical  analysis  of  their  particu- 
lar needs,  and  such  ways  as  can  be  supplied  them 
via  the  press  books. 

Among  other  things  Mr.  Hadaway  sug- 
gests : 

"That  exhibitors  from  large  and  small  towns 
alike  analyze  their  needs  individually  with  re- 
spect to  the  ads,  paper,  and  other  accessories, 
novelties,  display  suggestions,  radio  material, 
exploitation  ideas,  newspaper  story  material, 
newspaper  art,  tie-up  material  from  all  me- 
diums, etc.  With  a  number  of  such  reports  in 
hand  from  all  over  the  nation  it  would  be  pos- 
sible to  promote  a  meeting  of  exhibitors  and 
advertising  men  representing  the  big  and  little 
theatres  of  the  large  and  small  towns  and  the 
representatives  of  the  producer  companies.  A 
coordinator  could  be  appointed  to  take  a  con- 
summation of  the  most  practical  and  deserving 
material  suggested  and  work  up  a  sample  book 
to  cover  the  accumulation  of  suggestions  in  the 
most  economical  manner — such  sample  to  be 
prepared  with  an  eye  to,  and  understanding  of, 
the  prodcer  advertising  departments  and  their 
limitations.  This  last  because  so  many  times  the 
exhibitors  make  demands  that  cannot  be  filled 
because  of  unknown  obstacles  in  the  adver- 
tising departments." 

In  the  above  Mr.  Hadaway  hits  the  nail  right 
on  the  head.  A  cross  section  of  ideas  is  highly 
essential  in  arriving  at  any  practical  solution  of 
the  style  and  type  of  material  and  the  particu- 
lar avenues  of  sales  approach  that  would  best 
serve  all  kinds  and  sizes  of  theatres.  Press 
sheets  are  compiled  for  general  sales  appeal 
and  it  is  necessary  to  know  the  requirements  of 
the  small,  individually  operated  enterprises  as 
well  as  the  needs  of  the  circuit  or  chain  opera- 
tions in  arranging  for  any  worthwhile  added 
contribution  or  change  in  the  process  of  their 
compilation  of  sales  and  advertising  recom- 
mendations. 

Let  us  hear  from  you  independents  in  small 
towns !  Give  us  your  ideas  of  how  press  sheets 
•"an  be  made  to  better  serve  you  in  getting 


Hadaway  Bases  His  Proposal 
on  Years  of  Study  and  Actual 
Experience  in  Theatre  Business 

attention  to  the  attractions  played  at  your  theatre. 

Let  us  hear  from  those  organizations  with 
several  houses  in  localized  areas  as  to  how  the 
scope  of  the  press  sheet  can  be  broadened. 

Let  us  hear  from  operators  of  groups  of 
neighborhood  theatres  about  their  problems  and 
how  the  press  sheet  can  be  made  of  greater  value 
or  stronger  appeal. 

Only  from  a  cross  section  of  needs  and  ideas 
can  the  utmost  in  improvement  be  accomplished. 
Mr.  Hadaway  breaks  his  suggestions  down 
into  ten  sub-headings.  Each  is  thoroughly 
treated,  but  space  limitations  make  complete 
reproduction  impossible  in  this  issue.  In  future 
issues  we  hope  to  treat  with  his  suggestions 
more  thoroughly,  but  a  glossary  of  the  units  of 
his  outline  is  offered  here  for  the  purpose  of 
stimulating  thought  and  suggesting  avenues  of 
sales  approach  for  other  exhibitors  to  elabo- 
rate upon. 

1.  An  idea  man  on  the  coast  to  see  that 
the  material  incorporated  in  the  press  sheet 
conforms  with  the  chosen  avenues  of  selling 
the  pictures.  This  man  to  work  between  the 
production  staff  and  the  men  in  the  adver- 
tising department. 

2.  Preparation  of  an  analysis  covering  the 
main  sales  angles,  factional  and  specific  data 
of  extraneous  order  that  might  be  of  assis- 
tance, with  information  as  to  pages  on  which 
advertising,  publicity,  and  exploitation  mate- 
rial to  support  the  suggestions  could  be 
found. 

3.  Details  of  possible  national  or  known 
localized  tie-ups,  magazine  ads,  etc.,  with 
illustrations. 

4.  Lobby  and  foyer  display  suggestions 
with  complete  information  as  to  where,  what, 
and  at  what  price,  the  suggested  embellish- 
ments to  standard  accessories  could  be  se- 
cured. 

5.  Exploitation  section  in  which  specific, 
rather  than  general,  stunts  would  be  sug- 
gested and  concentrated  effort  made  to  avoid 
trite,  repetitious  effort.   This  section  to  be 


fully  illustrated  and  to  cover  street  bally, 
merchants  co-operation,  novelties,  contests, 
radio,  and  other  appropriate  activities. 

6.  Newspaper  publicity  to  be  designed  to 
actually  fit  the  production  and  the  type  of 
effort  suggested.  Avoid  the  "canned"  stories 
that  have  long  ago  lost  their  interest  for 
editors  and  readers  alike. 

7.  Newspaper  ads  to  be  made  more  flex- 
ible. That  copy  and  titles  be  so  arranged  as 
to  allow  for  total  divorcement  of  accompany- 
ing art  and  not  running  into  illustrations  to 
the  extent  that  separate  use  is  impossible. 
That  copy  be  prepared  for  national  consump- 
tion with  an  idea  of  permitting  the  various 
managers  to  localize  their  advertising.  That 
a  portion  be  devoted  to  groupings  of  various 
art  and  copy  elements  to  permit  locally 
prepared  illustrated  newspaper  and  herald 
advertising. 

8.  Radio  is  so  strong  a  medium  of  getting 
public  attention  that  studio-prepared  "plat- 
ters" with  well  chosen  comment  by  stars, 
etc.,  should  be  available  for  use  by  large  and 
small  stations. 

9.  Stills  should  be  selected  to  actually  fit 
the  various  suggested  effort  of  selling  and 
advertising  with  an  eye  to  the  possibilities 
of  creating  composite  or  individual  blowups. 

10.  Paper  and  accessories  should  be  revised 
so  as  to  permit  the  divorcement  of  illustra- 
tion and  copy  similar  to  that  suggested  under 
the  newspaper  heading. 

Has  Covered  Subject  Thoroughly 

We  believe  that  Air.  Hadaway  has  covered 
the  ground  very  thoroughly  and  given  concrete 
evidence  of  his  years  of  study  on  the  subject. 
As  mentioned  above  we  intend  to  publish  the 
complete  text  of  his  suggestions  as  they  rate 
examination  and  consideration  by  all  connected 
with  the  industry. 

This  matter  of  improving  the  press  book  is 
vitally  important  to  theatre  owners  everywhere 
and.  while  several  attempts  have  been  made  to 
efifect  a  revision  of  their  material  and  a  broad- 
ening of  their  sales  scope,  the  present  instance 
seems  to  be  getting  closer  than  the  others  to 
the  goal  of  actual  improvement. 

More  theatres  must  be  heard  from  in  order 
to  prepare  and  to  apportion  and  allocate  ac- 
cording to  importance,  a  summary  that  repre- 
sents the  outstanding  needs  and  desires  of  all 
classes  and  sizes  of  theatres. 

The  press  sheet  is  the  tool  most  needed  for 
successful  and  profitable  theatre  operation. 

It  is  in  need  of  resharpening  and  repairing. 

Write  today  telling  us  how  the  job  of  re- 
juvenation can  be  done  so  that  it  will  work  to 
best  advantage  and  fit  most  perfectly  into  con- 
ditions and  difficulties  that  confront  you. 


Their  Job:  To  Pick  the  Winners 

Left  to  right:  J.  J.  Unger,  Paramount  Eastern 
division  manager;  Oscar  Doob  of  Loew's,  Robert 
Gillham  and  Alec  Moss  of  Paramount  look  over 
some  of  the  campaigns  in  the  Paramount-Loew's 
'Box-office  Battle  of  the  Boroughs."  Names  of 
winners  are  scheduled  to  be  announced  later. 


Bids  Patrons  Conserve  Rubber 
By  Bringing  Neighbors  to  Show 

Telling  the  people  to  "save  rubber"  is  one 
thing,  but  to  tie  in  the  admonition  with  institu- 
tional advertising  is  another,  and  a  smart  show- 
man has  been  doing  just  that. 

At  the  top  of  his  ads.  Manager  Dp\-e  Martin 
of  the  Fox  Theatre,  Pomona,  runs  these  lines : 
"Conserve!  So,  Bring  Your  Next-Door  Neigh- 
bor Tonight!" 

Alartin,  who  with  his  assistant,  Joe  \"olkmann, 
originated  the  idea,  believes  that  neighbors  will 
take  the  hint  and  double  up  on  their  trips 
to  the  Fox. 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


April  11,  1942 


Trippler  Urges  Tire-Saving/ 
Briemann  Aiding  in  Defense/ 
Other  Items  About  Programs 

Usually  there  is  much  activity  on  the  program 
front,  but  this  week  there  seems  to  be  a  lull, 
and  we  haven't  yet  figured  out  the  reason.  Only 
a  handful  have  reached  our  desk  so  far — and 
these  from  the  old  standbys  who,  week  in  and 
week  out,  never  fail  to  forward  their  programs. 
It  gives  us  a  pretty  good  tip :  those  who  send 
programs,  we've  figured  out,  are  the  ones  who 
get  things  done ;  those  who  send  a  program 
now  and  then  evidently  have  the  habit  of 
putting  on  a  good  campaign  now  and  then,  but 
never  frequently  enough  to  cause  themselves  to 
be  placed  in  the  ranks  of  bonafide  showmen. 
Of  course  we  could  be  entirely  wrong,  but 
that's  the  impression  we  get.  It's  up  to  the 
send-a-program-this-week-don't-bother-about-it- 
next-weekers  to  prove  us  wrong  by  placing  us 
on  their  regular  mailing  lists.  (P.S.  More  came 

in-) 

One  of  the  many  showmen  aiding  in  the 
"Save  your  car  and  your  tires"  campaign  is 
Manager  Dean  C.  Trippler  of  the  Canova 
Theatre,  Canova,  S.  D.  Trippler,  a  veteran 
showman,  has  been  distributing  cards  around 
his  community  imprinted  with  this  timely 
copy:  "Save  Your  Car  and  Your  Tires  by 
Trading  in  Canova  .  .  .  For  Relaxation  From 
Those  War  Jitters  Attend  a  Good  Movie  at 
the  Canova  Theatre,  Where  Only  the  Best 
Pictures  Play."  In  that  copy,  he  has  gotten 
in  some  good  punches  besides  the  tire  and 
car  conservation  plea:  he  has  given  local 
merchants  a  plug,  has  pointed  up  the  value 
of  his  theatre  as  a  place  where  people  may 
relax  from  the  war  jitters,  and  he  has  let  it 
be  known  that  only  the  best  pictures  play 
at  the  Canova. 

Now  distributing  cards  is  easy  enough,  but 
to  get  people  to  retain  them  is  the  difficult  job, 
for  if  they  are  thrown  away,  what  good  are 
they?  Well,  Trippler  thought  about  that,  too, 
and  he  hit  on  a  novel  bit  of  copy  for  the 
reverse  side  which  would  cause  recipients  to 
retain  the  pasteboards  and  show  them  to  their 
friends.  The  copy : 

"Definition  of  a  Kiss — A  kiss  is  a  peculiar 
proposition;  of  no  use  to  ONE;  absolute  bliss 
to  TWO;  the  small  boy  gets  it  for  NOTH- 
ING; the  young  man  has  to  STEAL  it; 
and  the  old  man  has  to  BUY  it;  it  is  the 
baby's    RIGHT    and    the    lover's  PRIVI- 

"Your  Application  Blank- 
Clip  and  Mail  Now! 

STR  Program  Exchange 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York,  N.  Y. 

Dear  "Chick": — I  hereby  apply  for  membership  in 
the  STR  Program  Exchange.  I  understand  that  entry 
of  my  name  on  this  coupon  signifies  a  willingness 
to  exchange  theatre  programs  with  other  theatres, 
but  involves  no  other  obligation.  Only  managers, 
assistants,  or  men  in  charge  of  programs  eligible. 

Name   

Theatre   

Position   

City   

Stata   


INSTITUTIONAL  COPY 

(Editor's  Note:  The  following  copy 
was  written  for  the  programs  of  Warner 
Chicago  Theatres  by  Charles  H.  Ryan. 
It  can  be  easily  adapted  to  your  own  situa- 
tion. Further  examples  will  appear  on  this 
page  from  time  to  time.) 

Entertainment 

Entertainment  of  the  highest  quality  only 
is  found  here.  We  present  a  carefully  se- 
lected and  properly  balanced  program  of 
photo-feature  films.  The  general  atmosphere 
of  the  theatre  is  of  the  most  refined  char- 
acter and  the  whole  enterprise  is  operated 
with  the  sole  idea  of  pleasing  our  patrons.  We 
want  to  please  you  at  all  times  and  we  con- 
sider every  suggestion  and  criticism  of  the 
greatest  value. 


LEGE.  To  a  young  girl  it  means  FAITH; 
to  a  married  woman  HOPE  and  to  an  old 
maid  CHARITY." 

We  ask  you:  what  subject  could  have  more 
universal  appeal?  We'll  bet  the  Canova  street 
cleaner  failed  to  find  a  single  one  of  the  cards 
put  out  by  Trippler.  We  hope  to  hear  often 
from  this  showman. 

If  our  memory  serves  us  correctly,  some 
of  the  theatres  down  in  Kentucky  and  Tennes- 
see have  been  placing  a  certain  number  of  free 
admission  tickets  in  a  certain  number  of  sacks 
of  popcorn.  We  imagine  the  idea  will  be  re- 
vived again  this  summer,  and  well  it  might, 
too,  for  what  could  be  more  fun  than  to  eat 
popcorn  while  watching  the  show,  especially 
if  you  find  a  free  ticket  in  the  sack? 

Cooperating  with  the  war  effort  via  his 
weekly  program  is  Manager  Will  Briemann 
of  the  Ambassador  Theatre,  Baltimore,  who 
devoted  the  front  cover  of  a  recent  issue  to  the 
city's  drive  for  volunteer  defense  workers. 
Here's  the  way  he  put  his  appeal : 

"What  Will  You  Do  If  Baltimore  Is 
Attacked?  Join  Civilian  Defense  Today. 
Don't  Put  It  Off!  All  Pratt  Libraries  Open 
for  Enrollment.  Many  more  thousands  of 
men  and  especially  women  are  needed  in 
ALL  branches  of  Civilian  Defense,  particu- 
larly as  Air  Raid  Wardens  and  Fire  Watch- 
ers. Enroll  now.  Each  person  has  his  PART 
TO  PLAY  in  the  protection  of  himself  and 
others.  Show  your  patriotism  by  joining 
Civilian  Defense  today.  Watch  this  space 
each  week  for  Civilian  Defense  information." 

We  hope  to  see  further  evidences  of  theatre 
cooperation  with  local  and  national  war  efforts. 
Incidentally,  before  we  leave  Briemann,  we'd 
just  like  to  mention  the  fact  that  a  neighbor- 
hood flower  shop  had  special  inserts  made 
up  advertising  its  "beautiful  and  colorful  selec- 
tion of  spring  flowers"  for  Easter.  And  here's 
another  thing  that  almost  slipped  past  our 
eagle  eye :  the  Ambassador  management  is  ac- 
quainting the  public  with  the  local  air  raid 
warnings  by  publishing  the  signals  each  week. 
Lest  the  public  forget,  why  not  follow  this 
practice  in  your  program? 

Gosh!  Now  we're  more  confused  than 
ever.  From  the  pictures  we've  seen  and  the 
stories  we  read,  we  got  the  impression  that 
Jesse  James  was  no  longer  alive.  But  along 
comes  Mack  Jennings  of  the  Strand  Thea- 
tre, Atmore,  Ala.,  with  an  announcement 
in  a  recent  program  that  makes  us  stop  and 
think:  "On  the  Stage — Jesse  James  in  Per- 
son—Hear Him  Tell  His  Own  Story!"  We 
learn  something  new  every  day. 

When  "The  Lady  Is  Willing"  played  at  the 
Capitol  Theatre,  Paragould,  Ark.,  several  mer- 
chant tie-up  ads,  based  on  the  title,  were  pro- 
moted for  publication  in  Cinemag.  Because  the 
town's  own  Richard  Travis  was  the  star  of 


"West  of  the  Rockies,"  that  short  subject  got 
a  front-page  break  in  the  same  publication. 
This  little  filler  item  amused  us : 

"The  one-armed  paperhanger  is  no  longer 
the  world's  busiest  artisan.  Think  of  the  fel- 
lows working  in  map  factories." 

And  so  we  come  to  the  end  of  another  dis- 
cussion of  programs.  But  before  we  leave, 
permit  us  to  urge  you  to  buy  War  Bonds 
and  Savings  Stamps — not  just  now  and  then — 
but  on  a  regular  basis. 


Edwards  Provides  Novel  Throwaway 
In  Campaign  on  'Joan  of  Paris' 

One  day  a  few  weeks  ago  Manager  Dave 
Edwards  of  the  Paramount  Theatre,  Salt  Lake 
City,  flooded  the  town  with  a  novelty  throw- 
away — an  envelope  made  up  of  light-weight 
brown  wrapping  paper  and  printed  to  resemble 
an  envelope  which  had  come  from  Occupied 
France.  It  was  addressed  to  Mile.  Joan  of 
Paris,  1942  Rue  Victory,  Paris,  and  bore  a 
stamp  "Uncensored."  Printed  in  red  script 
across  the  face  of  the  envelope  was  "A  Message 
From  Within  Nazi-Occupied  France.'-' 

Inside  the  envelope  was  a  crudely  type- 
written letter : 

"I  am  a  member  of  the  R.A.F.  forced 
down  in  Nazi-occupied  France.  My  escape 
from  occupation  soldiers  has  been  made  pos- 
sible by  loyal  friends  of  Free  France,  but  I 
am  constantly  being  watched  by  the  Gestapo 
— I  am  in  love  with  a  beautiful  daughter  of 
France — a  modern  Joan  of  Arc.  To  save 
my  country  from  slavery  and  degradation 
of  the  Nazis,  I  must  escape  back  to  England 
where  I  can  continue  my  flying — she  will 
help  me — my  adventures  are  just  beginning. 
You  can  watch  the  unfoldment  of  my  fasci- 
nating and  exciting  story  by  seeing  'Joan  of 
Paris'  co-starring  Michele  Morgan  and  Paul 
Henreid  at  the  Paramount  Theatre  starting 
Tuesday." 

Other  features  of  Edwards'  campaign :  spe- 
cial lighted  signs  ("Joan  of  Paris")  worn  on 
the  ushers'  coat  lapels,  an  intensive  newspaper 
and  billboard  campaign  and  the  promotion  of 
much  art  and  reader  space  in  the  Salt  Lake 
papers. 

Your  Endorsements  of  Worthwhile 
Films  Win  Public's  Confidence 

Not  all  .pictures  are  so  strong  in  warm,  human 
appeal  for  every  type  of  moviegoer  that  they 
deserve  a  special  endorsement  from  the  man- 
ager. But  when  one  does  come  along,  then  the 
manager  should  by  all  means  personally  recom- 
mend it  to  his  patrons. 

And  so,  when  "One  Foot  in  Heaven"  played 
at  the  Lake  Theatre,  Devil's  Lake,  N.  D., 
Manager  Art  Ableson  addressed  his  public 
through  postcards  which  were  sent  to  residents 
of  the  community.  Over  his  signature,  he  said, 
in  part :  "I  do  not  hesitate  to  commend  Warner 
Bros.'  "One  Foot  in  Heaven'  to  you  as  a  grand 
picture.  You  will  relish  every  minute  of  it." 

To  keep  the  ties  between  your  public  and 
your  theatre  closely  knit,  watch  out  for  the 
extraordinary  pictures  and  give  them  the  benefit 
of  your  personal  endorsement.  If  you  do  this, 
truthfully,  sincerely  and  honestly,  your  recom- 
mendations will  carry  much  weight.  Do  it 
carelessly  and  haphazardly  on  any  picture  that 
comes  along,  regardless  of  merit,  simply  to 
boost  box-office  receipts,  and  you'll  quickly  lose 
the  confidence  of  those  who  lay  their  hard- 
earned  cash  on  the  line  to  forget  their  troubles 
and  be  entertained. 


Patrons'  Marksmanship  Tested 

A  display  showing  Robert  Taylor  wielding 
a  gun  was  used  in  the  lobby  by  H.  J.  Arnold, 
Indiana,  Terre  Haute,  for  "Johnny  Eager." 
Arnold  provided  a  toy  gun  with  rubber  suction 
darts  and  offered  guest  tickets  to  those  who 
could  hit  a  small  target  on  the  display. 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


April  11.  1942 


See-New-York'Trip  As  Theatre  Award 

How  about  those  all-expense  visits  in  New  York?  We've  been  getting  no  end  of  inquiries  and  they 
all  ask,  in  substance,  the  same  question.  And — all  the  time  time  we  thought  we  had  made  it  very 
plain  in  the  issue  of  April  4th!  But — perhaps  we  overdone  the  job,  so  here  it  is  again,  very,  very,  brief. 

SHOWMEN'S  TRADE  REVIEW  has  made  arrangements  with  four  of  the  modern  hotels  in  the 
Times  Square  area  of  New  York  whereby  we  are  able  to  offer  all-expense  stays  of  2,  3,  4  or  more  days 
at  "vest  pocket"  prices.  These  arrangements  are  available,  without  restriction,  for  use  as  contest 
awards  in  connection  with  theatre  activity;  for  your  personal  accommodations  if  you  come  to  the 
city;  and  for  such  friends  or  associates  as  you  feel  to  be  deserving  of  special  consideration. 

Through  SHOWMEN'S  TRADE  REVIEW  you  are  offered  room,  with  private  bath  and  radio;  meals, 
either  at  the  hotel  or  one  evening  at  a  famous  night  club;  your  choice  of  various  sightseeing  trips, 
boat  rides,  theatre  exhibitions  or  other  amusements  sufficient  in  number  and  variety  to  guarantee 
every  hour  to  be  filled  with  entertainment.  And  the  prices?  You  won't  believe  us,  but  here  they  are: 

For  two  days  and  one  night,  $4.25.  For  three  days  and  two  nights,  $8.00.  For  four  days  and  three 
nights,  $10.75.  The  prices  quoted  are  based  on  two  persons  to  a  room  and  subject  to  fifty  cents 
extra  per  night  if  room  is  occupied  by  one  person.  The  prices  cover  everything — no  extras. 

Remember — this  service  and  rates  are  available  only  through  STR.  Write  us,  addressing  your 
request  for  further  details:  Special  Service  Dept.,  Showmen's  Trade  Review,  1501  Broadway,  New  York. 

Launching  ^Ship  Ahoy^  Minute  Girls  Tour  to 
Stimulate  Sales  oF  Bonds,  Savings  Stamps 


The  Defense  Savings  Staff  of  the  U.  S. 
Treasury  announced  this  week  that,  in  conjunc- 
tion with  Metro-Goldwyn-Mayer,  it  will  launch 
a  nation-wide  "Ship  Ahoy"  Minute  Girls  Tour 
on  April  13,  to  stimulate  the  sale  of  U.  S.  Bonds 
and  Stamps.  The  idea  was  conceived  by  Howard 
Dietz,  MGM  vice-president  in  charge  of  pub- 
licity, and  the  tour  will  be  supervised  by  Wil- 
liam R.  Ferguson,  exploitation  manager,  with 
the  cooperation  of  Carlton  Dufifus,  chief  of  mo- 
tion pictures  and  special  events,  U.  S.  Treasury. 

The  film  company  is  contributing  two  of  its 
starlets  from  the  forthcoming  Eleanor  Powell- 
Red  Skelton  musical  picture,  "Ship  Ahoy,"  as 
well  as  all  traveling  expenses  of  the  project. 
The  girls  are  Jetsy  Parker  and  Dorothy 
Schoemer.  Miss  Parker  was  the  leading  drum 
majorette  in  the  1939-40  Pasadena  Tournament 
of  Roses,  while  Miss  Schoemer  has  been  a 
featured  entertainer  in  leading  night  clubs 
throughout  the  country. 

The  starlets  have  set  as  their  goal  the  sale 
of  enough  bonds  and  stamps  to  purchase  a  new 
destroyer.  They  will  make  oersonal  appear- 
ances in  hotels,  factories,  night  clubs,  depart- 
ment stores,  restaurants,  business  organization 
and  social,  welfare  and  civic  clubs.  In  addi- 
tion to  making  appeals  for  bonds  and  stamps 
sales,  they  will  autograph  stamp  albums. 

They  will  be  received  by  State  and  local 
administrators  of  the  Treasury's  Bonds  and 
Stamps  staffs  in  addition  to  receiving  official 
welcome  from  Governors  and  Mayors  in  the 
states  and  cities  on  their  itinerary. 

During  the  tour,  the  girls  will  appear  in  the 


Promotes  'Dumbo'  Window 

With  the  cooperation  of  the  local  outlet  of  the 
Walgreen  Drug  Co.,  Manager  Dewanner  Stellings 
of  the  Imperial  Theatre,  Charlotte,  N.  C,  suc- 
ceeded in  planting  a  window  display  as  part  of 
his  ca.mpaign  on  RKO-Disney's  feature,  "Dumbo." 


costumes  they  wear  in  scenes  of  "Ship  Ahoy." 

They  will  make  their  debut,  on  April  13,  at 
the  Gridiron  Dinner  in  St.  Paul,  Minn.,  before 
a  gathering  of  more  than  600  newspapermen. 

The  rest  of  the  itinerary  to  date  follows  : 

Apr.  14,  Minneapolis ;  Apr.  IS,  Madison, 
Wis.;  Apr.  17-18,  Beloit,  Wis.;  Apr.  20,  Mil- 
waukee ;  Apr.  22-Z3,  Chicago ;  Apr.  24,  Toledo ; 
Apr.  26,  Cleveland;  Apr.  28,  Parkersburg  and 
Wheeling,  W.  Va. ;  Apr.  30,  Bristol,  Tenn. ; 
May  1,  Johnson  City,  Tenn.;  May  2,  Chatta- 
nooga ;  May  4,  Augusta ;  May  5,  Savannah, 
Ga. ;  May  6,  Brunswick,  Ga. ;  May  7,  Jackson- 
ville, Fla. ;  May  8,  Macon,  Ga. ;  May  9,  At- 
lanta;  May  11,  Greenville,  S.  C. ;  May  12, 
Spartanburg,  S.  C. ;  May  13,  Columbia,  S.  C. ; 
May  14,  Charlotte,  N.  C. ;  May  16,  Raleigh, 
N.  C. ;  May  18,  Richmond,  Va. ;  May  19,  Nor- 
folk;  May  20,  Portsmouth,  Va. ;  May  21,  New- 
port News ;  May  23,  Washington,  D.  C. ;  May 
25,  Baltimore,  Md. ;  May  26,  York,  Pa. ; '  May 
27,  Reading;  May  28,  Harrisburg;  May  29, 
Philadelphia;  May  30,  Atlantic  City;  June  1, 
Trenton,  N.  J. 

Appearances  in  New  York  and  New  England 
will  follow. 


HELPFUL  HINTS 

(Ed.  Note:  This  is  one  oj  a  series  of  timely 

and  valuable  letters  prepared  by  Charles  H. 
Ryan  for  inayiagers  of  Warner  Chicago  Thea- 
tres. His  advice  could  readily  apply  to  thea- 
tres everywhere.  Therefore,  we  suggest  you 
clip  and  save  these  "Helpful  Hints"  as  they 
appear  from  time  to  time. ) 

Merit 

Plain  packages  many  times  contain  the  best 
things.  The  contents  of  the  package  is  what 
counts.  The  most  beautiful  woman  may  be  the 
meanest.  The  worst  crook  may  be  handsome. 

You  can't  tell  how  smart  a  man  is  by  the 
size  of  his  head  .  .  .  the  hardness  of  a  man's 
muscles  does  not  prove  he  is  a  good  work- 
man. The  thing  that  counts  is  what  we  do. 

A  human  being  is  much  like  a  watch.  His 
works  prove  his  worth.  Put  the  works  of  a 
dollar  watch  in  a  fine  gold  case  and  its  still  a 
dollar  watch  .  .  .  worth  no  more  than  its  works. 

The  real  worth  of  a  man  is  measured  by 
something  more  than  the  visible  results  of 
his  labor.  Ambition,  character,  loyalty  are 
hidden  tools  that  help  us  do  better  work. 

We  all  do  our  best  work  when  our  hearts  are 
filled  with  courage,  helpfulness  and  determina- 
tion to  accomplish  that  which  we  set  out  to  do. 
Then  our  works  will  deserve  to  be  in  a  case  of 
solid  gold  1 


Woodward's  'Valley  of  the  Sun' 
Campaign  Features  Street  Ballyhoo 

An  eye-catching  street  ballyhoo  arranged 
through  a  tieup  with  the  Cadillac  Company 
highlighted  the  "Valley  of  the  Sun"  campaign 
put  over  by  Manager  John  Woodward  of  the 
Weller  Theatre,  Zanesville,  0. 

A  new  Cadillac  car  was  employed  to  cover 
the  downtown  streets  of  the  city  five  days  in 
advance  of  the  playdate  carrying  the  following 
copy  on  orange  cards  with  red  and  black  let- 
ters on  both  sides  and  rear  panel :  "For  Sale ! 
Cheap !  Must  Raise  Money  to  See  Clarence 
Budington  Kelland's  'Valley  of  the  Sun'  at 
the  Weller  Theatre." 

Another  phase  of  Woodward's  campaign  in- 
cluded a  three-day  coloring  contest  sponsored 
by  the  Zanesville  Signal  and  Times-Recorder, 
with  daily  stories  and  sketches  appearing  in  the 
news  section  of  the  papers.  Ten  dollars  in 
cash  and  autographed  photos  of  Lucille  Ball 
and  James  Craig  were  awarded  as  prizes.  A 
candid  camera  stunt  was  arranged  through  a 
tieup  with  the  Gorsuch  Pharmacy  in  which  a 
cameraman  and  his  assistant  covered  downtown 
streets  on  the  opening  day,  with  persons  hav- 
ing their  pictures  taken  and  spotted  in  the 
store's  window  receiving  guest  tickets  to  see 
"Valley_  of  the  Sun."  To  complete  his  com- 
prehensive campaign.  Woodward  arranged  for 
a  novel  book  ballyhoo  stunt  in  which  a  giant 
book  on  wheels  was  pushed  around  the  down- 
town section  on  opening  day  with  copy  credit- 
ing the  attraction,  theatre  and  playdate. 


Rock  Rapids  Married  Couples 
Check  on  Themselves  Via  Quiz 

The  quiz  angle  was  utilized  by  Manager  Roy 
H.  Metcalfe  of  the  Rapids  Theatre,  Rock 
Rapids,  Iowa,  as  part  of  his  campaign  on 
"Married  Bachelor." 

At  the  entrance  to  the  theatre  Metcalfe  set 
up_  a  display  on  which  were  placed  stacks  of 
quiz  sheets.  A  sign  at  the  top  carried  this  copy  : 

"Just  a  minute,  husband  and  wife.  Take  one 
of  these  quiz  sheets.  They're  fun." 

Along  the  bottom  this  copy  was  visible : 

"Note.  Men  beware  !  Don't  get  married  until 
you  have  seen  'Married  Bachelor.'  If  you  are 
married  and  would  like  to  live  like  a  bachelor, 
force  your  wife  to  come  with  you  to  see 
'Married  Bachelor'." 

The  mimeographed  quiz  sheets  contained  ten 
questions  for  men  and  ten  for  women.  Each 
question  was  to  be  answered  either  "yes"  or 
"no."_  At  the  bottom  of  the  sheet  the  husband 
or  wife  could  find  his  or  her  rating.  Husbands, 
however,  who  had  a  score  below  sixty  were 
urged  to  "see  the  manager  of  the  Rapids  Thea- 
tre, and  he  will  give  you  a  free  ticket  which 
will  be  good  for  the  entire  engagement  of  'Mar- 
ried Bachelor'." 


Suddith  Uses  Slang  Herald  In 
Campaign  on  'Ball  of  Fire' 

Manager  Bradley  Suddith  of  the  Ritz  Thea- 
tre, Memphis,  Tenn.,  used  a  number  of  the 
slang  expressions  in  "Ball  of  Fire"  as  copy 
for  a  unique  herald. 

Suddith  utilized  a  film  can  for  another  novel 
stunt.  He  placed  the  can  in  the  lobby  with  a 
card  carrying  copy  as  follows :  "This  film  can 
contains  a  Ball  of  Fire  that  will  be  opened 
on — ."   Playdate  and  credits  followed. 


Real  Records  Draw  Attention 

More  than  average  interest  from  passersby 
was  attracted  by  a  board  Manager  Bob  Cot- 
tom  displayed  recently  in  front  of  the  Nile 
Theatre,  Bakersfield.  Displaying  two  real  re- 
cordings from  "The  Chocolate  Soldier" — an  out- 
growth of  a  tieup  Cottom  made  with  a  local 
music  shop — the  board  not  only  sold  the  music 
but  plugged  the  picture  as  well. 


Is 


of  rii^  i^^^W 


^1 


VARIETY'S  NATIONAL  BOX-OFFICE  SURVEY 

adds:  "  'Jungle  Book'  was  launched  with  FINE 
results,  headed  for  very  good  figure  at  N.Y.  Rivoli. 
Korda  adventure  film  is  rated  TERRIFIC  in  its  first 
Portland  week  and  MARVELOUS  for  the  first  ses- 
sion in  Seattle.  SOLID  in  Baltimore." 


t<)i'/4  SABU  •  JOSEPH  CALLEIA'JOHN  QUALEN'FRANK  P  U  G  L I  A  •  R  0  S  E  M  A  R  Y  D  E  C  A  M  P  •  PAT  R  I C  I  A  0  '  R  0  U  R  K  E  •  R  A  L  P  H  BYRD 
Directed  by  ZOLTAN  KORDA  •  Screenplay  and  Dialogue  by  LAURENCE  STALLINGS  •  Production  Designed  in  Color  by  VINCENT  KORDA  •  Released  thru  UNITED  ARTISTS 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


April  n,  1942 


Local  Tie-ups  that  Give 
Wide  Coverdge  for  Ads 


Sustained  Campaign  Used  in 
Cooperation  with  Laundry  is 
Worth  Duplication  Now 

With  the  need  of  wide  coverage,  low  cost 
exploitation  made  more  and  more  evident 
through  curtailment  of  gasoline  consumption, 
tire  rationing,  and  other  emergency  efifort  the 
bigger  laundry  companies  should  be  given  care- 
ful consideration.  It  is  estimated  that  70  per 
cent  of  the  population  of  every  community  have 
call  for  laundry  services  at  least  once  each  week. 
This  70  per  cent  are  practically  all  in  the  middle 
or  upper  brackets  of  wage  earners  which  makes 
them  preferred  prospects  for  theatre  attendance. 
Pointing  out  the  lure  of  premiums  to  attract 
business,  as  evidenced  by  the  success  of  the 
nationwide  radio  hookups  and  full  page  periodi- 
cal advertising  campaigns  of  the  major  manu- 
facturing companies,  to  the  management  of  the 
largest  laundry  is  almost  certain  to  result  in 
profitable  cooperation  for  the  theatre. 

From  a  standpoint  of  restricted  community 
appeal,  which  comprises  the  entire  field  of  pros- 
pective customers  for  the  laundry,  there  is  no 
premium  of  equal  magnetic  patronage  lure  to 
compare  with  a  theatre  ticket.  The  moderate 
cost  is  another  factor  that  makes  this  form  of 
business  stimulant  highly  desirable  for  use  in 
holding  present  and  attracting  new  customers. 

Has  Proved  Highly  Beneficial 

The  above  preamble  is  apropos  of  a  successful 
cooperative  effort  instituted  by  a  theatre  in  the 
Central  states  that  has  proved  highly  beneficial 
to  both  participants.  The  activity  lends  itself 
to  adaption  in  any  medium-sized  city  and,  if 
handled  according  to  plan,  should  prove  an 
excellent  business  builder.  Following  are  the 
details  of  the  arrangement : 

The  laundry  management  and  the  theatre 
manager  decide  on  the  percentage  of  gross  rev- 
enue the  laundry  is  willing  to  delegate  to  the 
efifort.  When  this  is  determined  it  is  applied  as 
a  gauge  for  the  granting  of  free  tickets  accord- 
ing to  the  concession  price  agreed  upon  by  the 
theatre.  For  example:  The  laundry  allots  5  per 
cent  of  its  gross  receipts  and  the  theatre  agrees 
to  sell  regular  40  cent  admission  tickets  to  the 
laundry  at  the  special  price  of  25  cents.  It  fol- 
lows that  the  premium  of  1  theatre  ticket  will 
be  given  with  each  $5.00  spent  with  the  laundry. 

The  laundry  either  arranges  for  the  printing 


He  Did  It,  Why  Don't  You? 

Looking  for  a  lobby  set-piece  on  Walt  Disney's 
RKO-Radio  release,  "Fantasia,"  that'll  hit  pa- 
trons right  between  the  eyes?  Then  why  not  have 
your  own  artist  duplicate  that  shown  above,  dis- 
played by  Manager  D.  K.  Edwards  in  the  lobby  of 
the  Paramount,  Salt  Lake  City,  ahead  of  playdate. 


of  special  lists  with  space  provided  for  over- 
printing the  attractioii  playing  the  theatre  and 
details  of  the  efifort,  or  agrees  to  have  their 
employees  attach  a  printed  sticker  to  each  list 
with  copy  such  as :  Save  this  list.  When  you 
have  accumulated  an  aggregate  of  $5.00  in 
amounts  paid,  our  driver  will  redeem  them  for 
a  ticket  to  the  BLANK  Theatre  where  (name 
of  attraction)  is  now  playing.  Tickets  from 
(name  of  laundry)  are  good  for  any  show  at 
the  Blank  Theatre. 

The  cost  of  printing  should  be  absorbed  by 
the  laundry  as  the  theatre  is  making  a  great 
concession  in  admission  price. 

The  theatre  manager  should  make  certain 
that  all  out-dated  stickers  or  slips  are  taken 
up  two  days  before  his  attraction  changes  to 
make  sure  that  out  of  date  advertising  is  not 
distributed.  This  means  that  close  attention 
must  be  paid  to  the  number  of  bundles  the  laun- 
dry handles  each  week  to  avoid  excessive  print- 
ing cost. 

Provides  Frames  for  Trucks 

The  laundry  is  required  to  provide  a  22x28 
frame  to  be  attached  on  each  side  of  their  de- 
livery wagons.  The  theatre  furnishes  cards  car- 
rying details  of  the  tie-up  and  messages  about 
current  attractions.  These  cards  are  changed 
weekly  by  men  of  the  theatre  personnel. 

A  special  settlement  date  is  established,  pref- 
erably once  each  week,  when  settlement  is  made 
by  the  laundry  for  the  tickets  it  has  dispensed 
from  a  numbered  roll  set  aside  for  this  special 
activity  and  turned  over  to  the  laundry  when 
the  co-operative  efifort  goes  into  efifect. 

If  the  laundry  engages  in  regular  newspaper 
advertising  the  theatre  should  be  assured  of 
prominent  mention  of  the  arrangement  in  all  ads. 

Windows  of  the  laundry  should  be  available 
for  card  displays  and,  if  possible,  space  arranged 
for  3  or  6  sheet  attraction  stands  that  would 
carry  the  details  of  the  tie-up  as  standing 
painted  copy  with  space  below  for  the  posting  of 
paper  on  current  theatre  attraction.  If  a  big 
stand  is  not  available  on  the  premises  of  the 
laundry,  a  couple  of  "A"  boards  should  be  used 
on  the  sidewalk  at  the  oflfice  entrance. 

Cards  similar  to  those  used  on  the  wagons 
should  be  placed  at  all  outlying  branches  of  the 
laundry  and  the  theatre  allowed  full  cooperation 
of  these  branches  for  window  displays,  etc. 

The  arrangement  should  be  consummated  for 
a  period  of  not  less  than  3  months  in  order  to 
assure  best  results  for  both  parties. 

If  the  laundry  situation  is  competitive  in 
your  town,  and  in  most  places  it  is,  this  ofifers  a 
chance  to  set  up  an  excellent  activity  that  will 
stretch  throughout  the  summer. 


Civil  War  Carriage  Ballyhoo  for 
GWTW'  at  Palace  in  Milwaukee 

A  colorful  carriage,  similar  to  those  used  in 
the  South  in  the  Civil  War  era,  and  drawn  by 
two  handsome  horses,  was  sent  through  Mil- 
waukee streets  by  Manager  Kutnick,  Palace 
Theatre,  as  one  of  the  highlights  of  his  campaign 
for  the  third  national  release  of  "Gone  With  the 
Wind."  Seated  in  the  carriage  were  Scarlett 
O'Hara  and  Rhett  Butler.  A  giant  replica  of 
the  book  was  erected  in  the  rear  of  the  car- 
riage, with  spotlights  trained  on  it  for  night 
display. 

Two  thousand  postal  cards  were  distributed 
by  mail  and  by  a  group  of  pretty  girls  handing 
them  out  in  downtown  ofifice  buildings.  Five 
thousand  blotters  were  distributed  at  all  schools. 
Eighteen  local  libraries  distributed  7,500  book 
marks  and  Postal  Telegraph  distributed  4,000 
midget  wires.  Period  costumes  were  worn  by 
the  cashier  and  candy  girl. 


Display  Increased  Attendance 

One  week  in  advance  of  the  opening,  the  dis- 
play shown  above  appeared  in  the  lobby  of 
the  Schine's  Russell  Theatre,  Maysville,  Ky. 
Designed  entirely  by  members  of  Manager  Ed- 
ward May's  house  staff,  it  helped  increase 
attendance  for  the  showing  of  Warner  Bros.' 
Technicolor  drama,   "Captain  of  the  Clouds." 

Playing  a  Musical?  Then  Tie  In 
With  Juke  Boxes  for  Plugs 

With  juke  boxes  taking  an  astounding  toll  of 
nickels  from  every  town  and  hamlet  in  the 
country  the  opportunities  for  tieups  with  dis- 
tributors of  these  music  units  on  attractions 
that  plug  popular  song  numbers  are  unlimited. 

Trade  journals  dealing  with  the  music  box 
business  are  already  pointing  the  value  of  co- 
operation with  theatres  where  attractions  con- 
taining hit  tunes  are  being  shown.  In  most 
instances  there  is  a  store  of  ready-made  acces- 
sories available  from  the  record  makers  that 
can  be  dated  by  the  theatre  at  little  expense. 
The  music  box  distributor  will  see  that  these 
advertisements  are  placed  in  the  establish- 
ments where  his  reproducing  units  are  in  op- 
eration thereby  relieving  the  theatre  of  the  work 
involved.  In  most  cases  these  reproduction  units 
are  spotted  in  places  where  the  younger  ele- 
ment, the  most  likely  prospects  for  theatre 
patronage,  congregate. 

It  is  advisable  that  you  contact  the  distribu- 
tors of  music  boxes  well  in  advance  of  the 
play  date  on  your  attraction  to  enable  them  to 
get  in  touch  with  the  source  of  supply  for 
necessary  accessories  to  cover  their  territory. 
Many  of  these  distributors  cover  an  area  of 
several  miles  around  the  town  from  which  they 
operate  and  the  cooperative  efifort  should  prove 
mutually  valuable. 


Stirs  Curiosity  of  Public  About 
The  Man  Who  Came  to  Dinner' 

To  stir  public  curiosity,  good  teaser  show- 
manship is  essential.  So  believes  Manager 
Mort  Goldberg  of  the  Westlake  Theatre,  Los 
Angeles,  who  put  his  belief  into  practice  when 
he  played  "The  Man  Who  Came  to  Dinner." 

Atop  his  marquee  he  placed  the  initials 
"T.M.W.C.T.D."  Around  the  neighborhood  he 
adapted  the  idea  to  poles,  utilizing  big  block 
letters  qualified  with  "Westlake,  Sunday." 

Stunt  got  citizens  all  in  a  dither.  They  in- 
quired concerning  the  meaning  of  the  letters. 

Nice  thing  about  this  teaser  idea  is  that  it 
needn't  be  limited  to  "The  Man  Who  Came  to 
Dinner."    So — how  about  it? 


'H'ya  V.V.?'  Fad  Started  by 
Missoula  University  Students 

Local  university  students  started  the  fad 
of  greeting  each  other  with  "H'ya  V.V.  ?" 
through  the  efiforts  of  William  Powers,  Wilma, 
Missoula,  Mont.  Townspeople  became  ex- 
tremely curious  about  the  greeting. 

An  advertisement  for  horse-and-buggies_  to 
take  patrons  to  the  theatre  opening  night  high- 
lighted the  "Vanishing  Virginian"  campaign 
put  over  by  Mel  Miller,  Grand,  Toiieka. 


April  11,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


Merchandising  the  Movies 

Can  Radio  Reach  Non-Theatregoers 


Second  of  a  series  of  discussions  by  a  merchan- 
dising specialist  concerning  the  problem  of 
winning  new  patrons  for  movies. 

By  W.  E.  Mack 

Money  for  the  purchase  of  materials  of  pro- 
motion is  more  freely  available  in  the  motion 
picture  industry  than  in  any  other  field  of  mer- 
chandising. The  best  in  art,  the  most  competent 
in  copy  writers,  and  the  liberal  use  of  advertis- 
ing space,  always  seem  to  be  prevalent  in  the 
promotion  of  pictures.  The  phrase,  "seem  to 
be."  expresses  the  opinion  of  most  observers 
outside  the  industry. 

The  most  efficient  buyers  of  media  and  space 
are  the  men  in  charge  of  the  advertising  divi- 
sions of  motion  picture  distributors.  But,  all  too 
often,  those  endeavoring  to  sell  advertising  to 
the  industry  do  not  have  sufficient  knowledge  of 
its  needs  to  offer  a  comprehensive  plan.  Ped- 
dling white  space  or  radio  time  is  one  thing ; 
proving  the  value  of  white  space  or  time  on  the 
air  to  a  motion  picture  advertising  man  is  some- 
thing else  again. 

Exhibitors  over  the  country  are  using  air  time 
for  spot  announcements,  telling  of  program 
titles,  starting  time  and  theatre  locations.  That 
this  practice  has  continued  for  a  considerable 
period  might  indicate  that  a  more  amplified  use 
of  radio  should  be  offered  the  advertising  men 
of  the  major  companies. 

There  is  a  wide  difference  between  selling 
radio  time  to  the  makers  of  Ivory  Soap  or 
Camel  Cigarettes,  and  selling  time  to  motion 
picture  advertising  men.  A  cake  of  soap,  or  a 
package  of  cigarettes,  sold  over  the  air,  is  not 
a  job  of  spot  selling.  A  motion  picture  is  just 
that.  A  cake  of  soap  or  a  package  of  cigarettes 
can  be  had  in  almost  every  retail  outlet.  A  spe- 
cific motion  picture  is  for  sale  in  but  one  place, 
and  then  for  but  a  few  hours  for  a  few  days. 
The  price  of  the  soap  or  cigarettes  is  standard, 
the  price  of  a  picture  is  not. 

The  job  of  motion  picture  promotion  is  to 
get  as  many  people  as  possible  into  one  edifice 
in  a  city,  in  as  short  period  of  time  to  see  a 
specific  picture.  Can  radio  help  do  a  very  im- 
portant job  for  the  motion  picture  industry; 
i.e. :  Get  men  and  women  over  40  to  visit  the 
movies  more  often?  Possibly  it  can,  but  the 
answer  awaits  one  of  two  developments :  either 
the  motion  picture  advertisers  will  show  radio 
stations  how  to  play  a  larger  part  in  the  motion 
picture  promotion  program,  or  the  radio  men 
will  present  to  the  motion  picture  advertisers  a 
plan  and  method  whereby  the  industry  can 
profitably  use  time  on  the  air. 


'Kane'  Awards  Made  Basis  of 
Dow's  Santa  Barbara  Campaign 

A  direct  mail  campaign  based  on  various 
"Citizen  Kane"  awards  highlighted  the  cam- 
paign arranged  by  Manager  David  E.  Dow  of 
the  State  Theatre,  Santa  Barbara,  with  the 
cooperation  of  RKO  Radio  field  representative 
Charles  Huy,  when  that  attraction  played  his 
theatre.  The  campaign  was  directed  at  all  mem- 
bers of  the  social  register  with  the  letters  play- 
ing-up  "Kane"  as  the  "Best  Picture  of  1941" 
and  also  mentioning  its  other  awards. 

Radio  tieups  included  30  spot  announcements 
in  advance  of  the  opening  over  Mutual  and 
NBC  (blue)  stations.  Telegrams  were  sent  to 
all  social  and  service  clubs,  reaching  the  afore- 
mentioned clubs  as  they  met,  and  directing 
holders  to  present  them  at  the  theatre  boxoffice 
in  exchange  for  tickets  to  the  opening.  Dow 
also  went  all-out  in  a  newspaper  campaign 
which  included  a  full  page  ad  in  the  Santa  Bar- 
bara Advertiser  and  a  S4-inch  color  ad  in  the 
Neu's-Press  a  day  in  advance  of  the  opening. 
To  round  out  his  campaign,  Dow  spotted  five 
24-sheet  posters  in  prominent  locations. 


Saso  Puts  Over  Service  Comedy 
In  Timely,  Showmanly  Manner 

If  residents  of  San  Jose,  Calif.,  had  the  idea 
that  "Keep  'Em  Flying"  was  "just  another 
service  picture,"  that  idea  was  soon  dispelled 
through  the  showmanly  campaign  staged  by 
Manager  Andrew  Saso  of  the  California 
Theatre. 

Realizing  that  the  title  contained  unusually 
smart  merchandising  opportunities,  Saso  set 
out  to  make  this  run  a  notable  one.  To  accom- 
plish this,  he  inaugurated  a  city-wide  Keep  'Em 
Flying  Week. 

From  San  Jose's  president  of  the  city  council 
he  procured  a  proclamation  dedicating  the  week 
to  the  picture.  Photos  and  news  stories  an- 
nouncing the  special  observance  appeared  in 
the  newspapers. 

The  U.  S.  Army  Air  Corps  cooperated  with 
the  council  in  issuing  the  proclamation.  That 
Keep  'Em  Flying  Week  would  be  devoted  to 
accelerating  efforts  in  securing  enlistments  in 
the  Air  Corps  was  announced  by  Flying  Sgt. 
William  S.  Dobbs. 

A  display  of  army  flying  equipment  was  on 
view  in  the  California  lobby.  For  the  benefit 
of  potential  recruits,  there  was  an  ample  sup- 
ply of  literature  on  the  subject. 


These  Showmen  Won 
MGM  Honor  Roll  Buttons 


Typical  American  Girl  or  Boy' 
Contest  Timely  and  Patriotic 

Alanager  Ken  Butterfield  of  the  Meyers  The- 
atre, Janesville,  Wis.,  put  on  a  timely  "Typical 
American  Girl  or  Boy  Contest"  which  attracted 
hundreds  of  entries.  Cooperating  to  make  the 
five-week  contest  a  success,  a  local  photographer 
shared  all  advertising  expenses  and  also  sup- 
plied photos  of  the  contestants  for  a  lobby  dis- 
play. Slides  of  the  contestants  were  also  flashed 
on  the  screen.  Over  $200  in  prizes  was  pro- 
moted from  local  merchants. 


The  Winnah:  Sam  Gilman,  Loew's  Regent 
Theatre,  Harrisburg,  Pa. 

For:   His  promotion  of  "Kathleen." 

Campaign  Highlights:  Shirley  Temple  do- 
nated a  $25  Defense  Bond  to  the  first  baby 
girl  born  in  Harrisburg  during  the  engage- 
ment of  "Kathleen."  Five  thousand  heralds 
were  distributed  in  schools  in  advance  of 
playdate,  with  copy  reading:  "Hey,  Kidsl 
Your  pal  Shirley  is  back!''  Accompanied  by 
a  motorcycle  escort,  40  girls  of  Shirley's  age 
formed  a  bicycle  parade  through  the  down- 
town section,  each  vehicle  carrying  a  banner. 

The  Winnah:  George  Peters,  Loew's 
Colonial.  Reading,  Pa.,  for  the  fourth  time. 

For:  His  promotion  of  "Kathleen." 

Campaign  Highlights:  Peters  held  an  ad- 
vance screening  for  members  of  the  local 
Motion  Picture  Forum  and  representatives 
of  women's  organizations.  All  those  present 
pledged  themselves  to  telephone  five  persons 
and  endorse  the  picture. 

A  giant  signature  book  was  placed  in  the 
lobby  a  week  before  the  opening,  with  a 
sign  asking  for  signatures  to  welcome  Shir- 
ley back  to  Reading. 

Cooperation  of  a  large  local  department 
store  was  obtained  for  a  treasure  hunt  con- 
test. This  consisted  of  placing  stills  from 
previous  Shirley  Temple  pictures  in  various 
parts  of  the  store,  with  prizes  to  customers 
correctly  identifying  the  productions. 

A  candid  camera  contest,  with  cash  prizes 
for  best  off-the-screen  pictures,  was  con- 
ducted among  local  candid  camera  addicts. 
Prizes  were  awarded  by  a  local  camera  sup- 
ply store. 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


April  11,  1942 


THEATREMEN'S 
TIMELY  TIPS 


Golden  Gloves  Selling  Slant 

The  annual  Golden  Gloves  contest  provides  a 
good  opportunity  for  theatre  publicity  because 
the  eliminations  cover  a  wide  territory  in  vari- 
ous parts  of  the  United  States.  After  the  win- 
ners of  each  division  have  been  selected  in  your 
territory,  invite  the  boys  through  your  local 
A.A.U.  representative  to  a  dinner,  followed  by 
attendance  at  your  theatre  where  the  winners 
are  introduced  by  the  sports  editor  of  the  local 
paper.  This  guarantees  an  off-the-amusement- 
page  column  with  mention  of  your  theatre  and 
its  attraction.  It  may  be  possible  to  also  have 
the  sports  editor  present  prizes  to  the  winners 
at  the  dinner  or  show.  (Usually  every  county 
holds  Golden  Gloves  eliminations  with  the  back- 
ing and  publicity  of  a  local  newspaper.) 


Elaborating  on  Resemblance  Angle 

Here's  a  stunt  that  should  be  good  for  a  novel 
news  story  to  be  featured  by  the  newspaper.  On 
the  opening  night  of  one  of  your  attractions,  the 
story  appearing  in  the  paper  discloses  that  the 
first  ten  girls  whose  names  are  the  same  as 


The  first  day  of  April  may  fool  some  people, 
but  it  didn't  fool  Lester  Pollock,  skipper  of 
Loew's,  Richester,  N.  Y.  He  knew  there  was 
as  much  money  to  be  made  on  that  day  as  on 
any  other  day — maybe  even  more — so  he  ar- 
ranged a  special  show  and  planned  a  campaign 
that  assured  him  a  packed  house. 

The  show  was  an  April  Fool's  Quiz  in  which 
contestants  picked  at  random  from  the  audience 
were  required  to  answer  mature  questions  or, 
failing  to  do  so,  act  out  a  forfeit.  Three  an- 
nouncers from  local  radio  stations,  all  ad  lib 
specialists,  acted  as  quiz  masters. 

Sample  forfeit :  One  patron  failing  to  answer 
a  question  was  required  to  take  vendor's  basket 
of  peanuts  and  hawk  them  through  the  audi- 
ence while  the  quiz  continued.  Sales  were  brisk 
after  patrons  were  informed  that  the  proceeds 
would  go  to  the  American  Red  Cross. 

Sample  gag :  One  of  the  funniest  gags  of  the 
show  occurred  when  the  porter  came  out  to 
mop  the  stage.  Forgetting  his  pail,  which  the 
audience  assumed  was  full  of  water,  he  let  it 
stand  in  the  middle  of  the  stage  and  disappeared 
behind  the  wings.  At  this  point  a  "plant"  in  the 
audience  lit  a  cigarette,  but  was  politely  told' by 
an  emcee  that  smoking  was  not  permitted  in  the 
theatre.  The  "plant"  refused  to  put  out  the 
cigarette,  whereupon  the  emcee  picked  up  the 
bucket  and  hurled  the  contents  in  his  direction. 
Instead  of  water,  confetti  came  pouring  out ! 

Take  Pollock's  word  for  it,  the  advance  cam- 
paign was  "a  lulu."  Here  are  the  general  de- 
tails : 

Ads  were  sniped  with  catchy  copy  which  im- 
pressed audiences  that  the  Quiz  was  in  addition 
to  Loew's  regular  program. 

One  lobby  display  consisted  of  large  bags  of 
peanuts  with  a  card  carrying  this  copy  :  "These 
peanuts  will  be  auctioned  ofif  for  the  benefit 
of  the  American  Red  Cross  by  one  of  the  con- 
testants at  our  April  Fool  Quiz  Show."  An- 
other display  consisted  of  a  chaise  longue,  to 
which  was  attached  a  card  with  this  copy :  "One 
of  Rochester's  most  beautiful  girls  will  be  pro- 
posed to  from  this  chaise  longue  by  one  of  the 
contestants  at  our  April  Fool  Quiz  Show." 
Still  another  featured  a  life-size  cutout  of  a 
cow  with  a  card  on  which  this  copy  was  visible  : 
"This  cow  is  a  model  of  the  real  cow  which 
will  be  milked  by  one  of  the  contestants  at  our 
April  Fool  Quiz  Show." 


that  of  the  star  will  be  photographed  on  arriving 
at  the  theatre,  the  pictures  to  be  reproduced  in 
the  paper.  Take  care,  however,  that  the  star 
has  a  somewhat  uncommon  given  name,  such  as 
Maureen  (O'Hara),  Olivia  (de  Havilland)  or 
Gene  (Tierney).  The  idea  can  be  elaborated 
by  awarding  a  suitable  prize  to  the  girl  who 
not  only  has  the  same  given  name  as  the  star 
but  also  closely  resembles  her.  It  would  be  best 
to  pick  the  winners  in  advance  and  rehearse 
them  for  the  stunt. 


Train  and  Bus  Schedules 

If  you  cater  to  transient  patronage,  here's  an 
idea  worthy  of  consideration.  Have  cards 
printed  listing  incoming  and  outgoing  train  and 
bus  schedules  that  conform  to  your  matinee  or 
evening  show  times.  In  figuring  the  outgoing 
schedule,  allow  time  for  after-theatre  refresh- 
ments. The  cards,  7x11  inches,  are,  of  course, 
posted  at  the  bus  terminals  and  railroad  stations. 


Model  Airplane  Contests 

Model  airplane  contests,  with  resultant  ex- 
hibits in  the  windows  of  local  stores  and  the 
awarding  of  cash  prizes  on  theatre  stages,  are 
helping  to  plug  "Captains  of  the  Clouds."  In 
Cumberland,  Md.,  for  instance,  the  contest  was 
sponsored  by  the  Cumberland  Model  Airplane 
Club  and  fetched  a  lot  of  publicity  for  the  pic- 
ture when  it  played  at  the  Strand  Theatre. 


Newspapers  cooperated  well  in  helping  Pol- 
lock put  the  show  over.  Teaser  heralds  and 
window  cards  were  distributed,  and  several  spot 
announcements  were  made  over  local  radio  sta- 
tions. Instead  of  running  a  silent  presentation 
trailer,  the  Loew's  manager  had  a  microphone 
slide  projected  on  the  screen  for  half  a  minute, 
during  which  his  assistant,  A.  S.  White,  plugged 
the  show  through  the  theatre's  amplifying  sys- 
tem. 

A  little  late  to  be  telling  you  about  an  April 
Fool  show  you  say?  Well,  April  1,  1943  should 
be  rolling  around  in  about  a  year  from  now. 


And  Bless  Pollock  For  This  One 

To  plug  the  hit  tune.  Bless  'Em  All,  from  United 
Artists'  "To  Be  Or  Not  to  Be,"  Manager  Lester 
Pollock  of  Loew's,  Rochester,  N.  Y.,  placed  a 
j'uke  box  in  the  lobby,  surrounded  by  a  suitable 
tie-in  display,  from  which  the  melodic  strains 
of  the  tune  emanated  at  frequent  intervals.  Note 
the  loudspeaker  at  upper  right. 


SHOWMANSHIP  IN 
WARTIME  LONDON 


Church  and  the  Exhibitor 

We  have  always  contended  that  the  exhibitor 
should  always  keep  on  the  best  of  terms  with 
the  churches  in  his  community.  In  Offterton, 
England,  Acting  Manager  T.  A.  Claughton  of 
the  Curzon  Theatre  runs  a  half-page  advertise- 
ment on  the  cover  of  the  Parish  Church  Maga- 
zine. In  this  way  he  brings  his  months'  pro- 
gram directly  to  the  attention  of  influential 
residents  in  the  district.  That  the  Parish  ac- 
cepts the  ads  is  an  indication  of  its  support — 
goodwill  that  any  theatre  should  be  proud  to 
possess.  What  Claughton  has  done  in  England 
can  be  duplicated  by  exhibitors  in  the  Americas. 


Deanna-versary 

To  remind  residents  of  Hendon  of  his  Deanna 
Durbin  "Happiness  Week,"  Manager  Mark 
Freeman  of  the  Odeon  made  a  tieup  with  the 
local  music  store  whereby  the  dealer  displayed 
records  and  sheet  music  of  songs  in  the  Durbin 
successes  in  his  window,  with  Freeman  recipro- 
cating by  using  a  cooperative  display  in  his 
lobby.  The  theatreman's  normal  policy  is  to 
boost  the  theatre  as  the  local  focus  of  tip-top 
entertainment,  but  on  this  occasion  he  departed 
from  that  policy  to  advertise  his  picture  attrac- 
tion. 


Here  Are  Details  of  Fitzpatrick's 
Plaque-Winning  'Babes'  Campaign 

Ed  Fitzpatrick's  "Babes  on  Broadway"  cam- 
paign which  brought  him  the  distinction  of  be- 
mg  the  first  showman  in  the  United  States  and 
Canada  to  win  an  MGM  Honor  Roll  plaque, 
utilized  every  promotion  angle  with  extremely 
successful  results. 

One  of  the  highlights  was  a  "Hoe-Down" 
dance  contest,  staged  in  cooperation  with  the 
local  Hamilton  Park  Ballroom.  For  two  weeks 
before  playdate,  elimination  trials  were  held 
at  the  Hamilton.  Finalists  appeared  on  the 
theatre  stage,  and  a  trophy  was  awarded  the 
vvinning  team.  The  contest  received  wide  pub- 
licity. 

A  tieup  with  a  large  dairy  company  resulted 
in  the  distribution  on  all  their  milk  bottles  of 
special  collars  carrying  art  and  picture  copy. 
All  of  the  firm's  delivery  trucks  were  bannered. 
In  addition,  the  dairy's  broadcast  plugged  the 
picture. 

Five  thousand  special  mirrors  were  passed 
out  by  all  of  the  city's  leading  beauty  salons. 
Copy  on  reverse  side :  "The  person  on  the  other 
side  of  this  mirror  is  sure  of  having  a  good 
time,  etc." 

A  juke  box  was  promoted  and  used  in  the 
lobby  a  week  in  advance  of  playdate,  playing 
continuously  the  hit  songs  from  the  film.  Five 
smash  music  windows  were  obtained,  each  of 
them  featuring  life-size  cutouts  of  Mickey 
Rooney  and  Judy  Garland. 

Sandwich  ballyhoo,  a  sound  truck,  soda  foun- 
tain tieups,  radio  contests  and  extensive  news- 
paper advertising  and  publicity  rounded  out 
the  campaign. 


Crowther's  Cooperative  Page 

As  part  of  his  campaign  on  "Joe  Smith, 
American,"  Manager  Ted  Crowther  of  Warner 
Bros.  Opera  House,  Frederick,  Md.,  promoted 
a  five-column,  ten-inch  cooperative  ad  from 
Popular  American,  a  chain  of  self-service  stores. 
Marsha  Hunt,  who  appears  in  the  film,  posed 
for  the  pictures  in  the  layout  which  shows 
how  "The  Wife  of  'Joe  Smith,  American'  Shops 
the  'American'  Way."  Other  theatres  should  be 
able  to  make  similar  tieups. 


April  Poors  Past,  Pollock  Laughs  Last; 
His  Special  Show  Attracted  Crowds  Vast 


April  11,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


'Jungle  Book'  Gets 
Top  Advance  Selling 

"Rudyard  Kipling's  Jungle  Book"  should  be 
no  stranger  to  audiences  when  theatre  play- 
dates  get  into  full  swing  around  the  country, 
judging  by  the  unprecedented  publicity  that  has 
been  accorded  the  film  for  the  past  three  months. 

The  campaign  began  when  Sabu  made  a  two- 
month  tour,  sponsored  by  the  U.  S.  Treasury 
Department,  in  the  interests  of  sales  of  U.  S. 
War  Stamps.  Accompanied  by  his  elephant, 
he  appeared  at  rallies  in  31  important  cities, 
spoke  to  over  one  million  children  in  schools, 
churches  and  gatherings  of  all  kinds,  and  was 
instrumental  in  the  sale  of  more  than  one 
billion  stamps. 

An  advance  press  agent  for  the  Treasury 
Department  reached  each  city  one  week  ahead  of 
Sabu  and  his  party,  proceeded  to  "sell"  the  boy 
actor  and  his  latest  film  to  the  newspapers 
while  publicizing  the  sale  of  War  Stamps. 
With  Sabu  and  his  party  came  a  United  Ar- 
tists representative. 

The  campaign  reached  its  peak  during  Easter 
week,  when  the  picture  was  booked  into  over 
200  theatres  simultaneously. 

In  Brattleboro,  Vt.,  where  Kipling  wrote 
the  two  "Jungle  Books,"  a  plaque  was  dedi- 
cated to  the  author.  Ceremonies  took  place  in 
the  house  in  which  he  lived.  The  Governor 
of  Vermont  made  the  presentation,  and  Sabu 
made  a  special  trip  from  Atlanta  to  be  present. 
Wire  services  covered  the  event. 

On  the  radio,  Sabu  appeared  as  guest  on  a 
number  of  coast-to-coast  programs,  reaching 
millions  of  listeners  throughout  the  country. 
Either  during  his  stay  in  New  York,  or  from 
cities  on  tour,  he  was  heard  on  Truth  or  Con- 
sequences, We,  the  People,  the  Ilka  Chase 
Luncheon,  the  Stella  Unger,  Bill  Stern  and 
Elsa  Maxwell  shows.  Hobby  Lobby,  Rainbow 
House  and  The  Breakfast  Club.  He  also  ap- 
peared on  NBC  Television. 

Newspapers  and  magazines  devoted  valuable 
space  to  the  picture.  Life :  color  break  and 
coverage  of  Brattleboro  dedication.  Look : 
three-page  layout.  New  York  Sunday  News: 
color  photo  of  Sabu  and  his  elephant.  Nezv 
York  Times :  picture  and  story  layout  in  Sun- 
day magazine  section.  All  Hearst  newspapers : 
front-page  coverage  in  Weekly  Pictorial.  Good 
Housekeeping,  Metropolitan  Comics  and  the 
Nnv  York  Herald-Tribune  also  gave  breaks. 

The  Group  Discussion  Guide  and  the  Good 
Housekeeping  promotions  brought  the  picture  to 
the  attention  of  thousands  of  school  children 
and  directly  to  22,000  women's  clubs  everywhere 
in  the  United  States. 

One  month  before  release  date,  24-sheets 
were  posted  from  one  end  of  the  country  to  the 
other,  two-color  ads  ran  in  key  city  newspapers, 
and  ads  appeared  in  comic  sections. 


Mayor  Vincent  Scully  of  Waterbury,  Conn,  (cen- 
ter, left)  present's  Ed  Fitzpatrick,  manager  of 
the  local  Loews  Poli  Theatre,  an  MGM  Honor 
Roll  plaque  for  having  won  six  Honor  Roll  But- 
tons for  six  outstanding  advertising  and  pub- 
licity campaigns  on  MGM  pictures.  Presentation 
was  made  at  a  luncheon  in  Fitzpatrick's  honor  at 
the  Elton  Hotel.  In  the  background  at  the  left 
is  Harry  Shaw,  Loew's  New  England  division 
manager.   Campaign  story  on  opposite  page. 


'Suspicious  Characte/ 

Manager  Jack  Dostal  of  the  Orpheum  Thea- 
tre, Waterloo,  la.,  outfitted  a  "suspicious 
character"  as  a  ballyhoo  in  his  campaign  on 
"Suspicion."  The  menacing  character  carried 
a  large  portfolio  with  appropriate  tie-in  copy. 

Fun  for  Four  Furloughites 

To  highlight  the  opening  of  "Captains  of  the 
Clouds"  at  the  Fox  Theatre,  San  Francisco, 
Marty  Weiser,  Warner  Bros,  representative, 
located  four  local  boys  who  had  joined  the 
R.C.A.F.  and  were  home  for  a  few  days' 
leave.  He  arranged  blind  dates,  a  theatre  party, 
supper  and  dancing  at  the  Palace  Hotel  for 
the  Canadian  fliers.   Result :  fine  news  breaks. 


Uses  Diploma  Heralds 
To  Sell  'Playmates' 

Manager  Dick  Feldman  of  the  Paramount 
Theatre,  Syracuse,  New  York,  distributed  5,000 
diplomas  as  a  throw-away  stunt  in  his  campaign 
for  "Playmates."  These  were  handed  out  by 
one  of  the  feminine  ushers  dressed  in  graduation 
cap  and  gown  at  the  theatre  and  were  also 
spotted  in  sorority  and  fraternity  houses  at 
Syracuse  University  and  in  parked  automobiles 
and  hotels. 

Feldman  rung  up  half  a  dozen  tieups  with 
local  radio  stations  and  with  orchestras,  various 
music  and  chain  stores  and  a  dancing  academy. 
Enlarged  pictures  of  Kay  Kyser  and  Ginny 
Simms  were  used  by  several  music  stores,  by 
American  Airlines  and  Conn,  the  musical  in- 
strument manufacturers. 


FIRST  SHOCKING  EXPOSE  of  JAPS' 
DEATH  SOCIETY  at  WORK  in  the  U.S.  A! 

Screen's  Master 
of  1000  Horrors 
Hits  A  New  Peak 
in  Deadly  Terror! 


MONOGRAM'S  RED-HOT 
HEADLINE  SENSATION! 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


April  11,  1942 


The  INVADERS 


With  the  War  creeping  ever  closer  to  our 
own  shores,  the  very  title,  "The  Invaders,"  is 
enough  to  provoke  interest  among  moviegoers. 
With  a  high-powered  campaign,  designed  to 
acquaint  its  potential  audience  with  the  many 
dramatic  elements  in  the  picture,  you  should  be 
able  to  induce  many  people,  not  ordinarily  con- 
firmed movie-goers,  to  attend. 

START  LONG  IN  ADVANCE 

Long  before  the  picture  is  set  to  open,  go 
to  your  newspaper  and  present  some  of  the 
outstanding  picture  stories  in  full  page  form 
which  make  excellent  Sunday  features.  Several 
magazines  have  already  printed  picture  stories 
like  this,  showing  how  the  picture  was  made 
and  also  the  picture  story  of  the  film  itself. 
Get  them  in  mat  form  or  give  the  editor  the 
stills. 

SCHOOL  CAMPAIGN 

There  is  much  of  educational  value  in  the 
picture.  Therefore,  you  should  contact  the 
schools  early  to  obtain  the  utmost  cooperation 
from  them.  If  advisable,  you  can  screen  the 
picture  for  school  officials,  the  Board  of  Edu- 
cation, Parent  Teacher  association,  etc.,  in 
advance  of  your  run.  It  should  be  possible  for 
you  to  have  this  picture  made  a  part  of  the 
curriculum  for  one  day.  If  you  can  make 
arrangements  to  do  so,  talk  to  the  school 
classes  yourself,  bringing  along  a  selection  of 
stills  for  added  emphasis. 

DEFENSE  ORGANIZATIONS 

While  there  is  no  immediate  fear  of  invasion 
to  these  shores,  there  is  plenty  of  danger  of  air 
raids  and  air  raiders  are  most  certainly  in- 
vaders. Therefore,  contact  all  the  Civilian 
Defense  organizations  in  your  community  for 
cooperation.  .  For  instance,  get  in  touch  with 
the  air  raid  wardens  through  their  zone  wardens 
in  your  community.  If  requested  they  will  post 
notices  of  showing  on  their  bulletin  boards. 
While  not  a  spectacular  stunt,  this  sort  of 
thing  can  do  you  a  lot  of  good.  Among  impor- 
tant officials  in  your  community  from  whom 
you  will  seek  endorsements,  don't  forget  the 
Director  of  Civilian  Defense. 

NEWSPAPER  COOPERATION 

Because  of  the  timeliness  of  the  story  (and 
there  is  no  development  which  can  be  foreseen 
to  change  this  in  any  way),  the  picture  should 
be  a  natual  for  newspaper  cooperation.  All 
departments  can  be  approached  with  a  view 
toward  mutual  assistance.  For  example,  the 
drama  editor  will  no  doubt  have  heard  of  the 
picture  through  its  pre-release  engagements. 
Bear  in  mind  that  because  the  picture  was  not 
made  in  Hollywood  it  did  not  have  the  bally- 
hoo that  usually  precedes  release,  so  it  is  up 
to  you  to  make  up  for  it.  The  picture  editor 
can  be  approached  with  a  pictorial  story.   It  is 


available  on  a  mat  or  you  can  make  your  own 
with  stills  like  those  at  the  bottom  of  this  page. 

OTHER  NEWSPAPER  IDEAS 

The  speech  made  by  Anton  Walbrook  as  the 
leader  of  the  Hutterite  colony  has  been  used 
as  the  basis  for  an  editorial  in  several  news- 
papers. It  has  also  been  recorded  (records  are 
available  from  Columbia).  There  is  something 
about  the  speech  that  is  remarkable — worthy 
of  preservation.  Be  sure  that  you  contact  for- 
eign language  newspapers  to  reprint  this  speech, 
too. 

Recently,  two  reporters  from  a  Philadelphia 
paper  dressed  up  as  Nazi  submarine  officers  and 
walked  the  streets  of  the  Quaker  City,  talking 
German,  asking  questions  in  gutteral  English 
and  generally  trying  to  make  themselves  con- 
spicuous but  they  were  not  molested.  While  it 
is  unlikely  that  anyone  is  willing  to  risk  his 
neck  in  a  similar  stunt  in  your  town,  an  in- 
quiring reporter  might  ask  a  number  of  people 
"Would  you  know  a  Nazi  sailor  if  you  saw 
him  walking  through  town?" 

Because  of  the  timeliness  of  the  story  and  the 
use  of  the  word  "invaders"  in  headlines,  a  photo 
montage  of  headlines  should  be  displayed  in  the 
lobby  together  with  playdates.  You  can  obtain 
a  still  from  Columbia  and  blow  it  up  to  any 
size  you  wish  or  make  up  your  own  montage. 

NEWSPAPER  PROMOTION  IDEAS 

Your  newspaper's  circulation  manager  and 
promotion  head  could  also  be  induced  to  coop- 
erate with  you  through  several  simple  ideas.  For 
example,  ask  the  circulation  manager  to  post 
tack  cards  reading  "  'The  Invaders'  are  coming 
.  .  .  Keep  up  with  the  latest  news  by  reading  the 
Daily  Nnvs.  Put  the  playdates  on  the  cards,  too. 
The  promotion  manager  might  be  glad  to  pull 
another  stunt  with  you  from  which  the  paper 
would  benefit :  run  a  big  line  in  red,  "The  In- 
vaders Are  Coming"  across  the  front  page  and 
then  refer  to  the  page  on  which  your  big  ad 
or  big  publicity  break  appears. 

SPECIAL  TRAILER 

It  is  most  unusual  to  have  a  trailer  in  which 
prominent  screen  personalities  plug  a  picture 
in  which  they  do  not  appear.  But  Columbia 
arranged  a  special  480  foot  trailer  on  "The 
Invaders"  in  which  Cary  Grant,'  Jean  Arthur 
and  Ronald  Colman  tell  Director  George 
Stevens  about  the  picture.  This  is  screen  enter- 
tainment in  itself  and  can  be  run  in  advance 


The  scenes  below  are  typical  of  the  picture. 
Each  one  shows  how  one  of  the  Nazis  met  his 
end,  or  at  least  is  the  prelude  to  his  death  or 
capture.  Such  a  pictorial  story  put  before  your 
potential  audience  is  one  of  the  strongest  means 
of  drawing  people  into  the  theatre. 


Original  story  and  screenplay  by  Emeric  Pressburger. 
Scenario  by  Rodney  Ackland  and  Emeric  Pressburger. 
Produced  and  directed  by  Michael  Powell. 


of  the  regular  trailer  or  instead  of  it.  Ask 
for  it  from  National  Screen  Service. 

FOUR  DAY  CONTEST 

Suggested  in  the  press  book  is  a  four  day 
contest  to  be  run  in  newspapers  on  various 
famous  invasions — a  contest  which  ties  right 
up  with  the  title.  Because  of  its  educational 
value,  try  to  plant  this  in  the  school  weekly  or 
monthly,  all  four  photos  at  once.  It  can  be 
done  the  same  way  in  your  programs. 

THE  CANADIAN  ANGLE 

Every  bit  of  the  action  takes  place  in  Canada. 
If  you  are  anywhere  near  the  border,  you  can 
make  a  gala  affair  of  the  picture's  opening,  with 
visiting  Canadian  dignitaries,  etc.  Furthermore, 
a  number  of  scenes  were  shot  along  the  route 
of  the  Canadian  Pacific  Railway  and  one  of  the 
Nazis  in  the  picture  is  captured  in  front  of 
the  Banf¥  Springs  Hotel,  operated  by  the  rail- 
road. This  should  be  the  clue  for  a  tieup  with 
the  local  Canadian  Pacific  office,  or  if  there  is 
none  in  your  town,  either  with  a  connecting 
line  or  any  travel  agent. 

BOOK  DISPLAYS  AND  TIEUPS 

Books  dealing  with  the  current  world  situa- 
tion such  as  "Berlin  Diary,"  "Inside  Latin 
America,"  "Mission  to  Moscow"  and  others  of 
that  kind  can  be  put  in  windows  of  book  stores 
and  circulating  libraries  with  copy  suggesting 
that  to  keep  informed  on  the  background  of 
current  events,  "read  these  books  and  see  'The 
Invaders',"  etc. 

STAR  VALUES 

There  are  three  well  known  stars  in  the 
picture  and  their  names  are  well  worth  billing. 
Some  publicity  stills  are  available  showing  Les- 
lie Howard  and  Laurence  Olivier  together,  but 
there  are  none  with  all  three,  for  the  reason 
that  in  the  picture  the  three  stars  are  never  in 
the  same  scene.  Therefore,  it  is  a  eood  idea 
to  mention  the  names  of  the  stars  in  all 
publicity  since  no  picture  will  have  all  three. 
The  usual  sort  of  contests  for  the  names  of 
pictures  in  which  these  stars  appeared  can  be 
run,  of  course. 

CAMPAIGN  CRUX 

The  crux  of  your  campaign  on  this  picture 
should  be  your  endeavor  to  put  over  its  realism, 
its  timeliness  and  the  fascinating  story.  Such 
a  series  of  stills  as  we  have  included  below, 
properly  captioned,  can  do  wonders  in  putting 
this  over. 


April  11,  1942 


S  H  O  E  X  •  S    TRADE    R  E  \'  I  E  W 


Page  25 


Capitalizes  on  'Buy  Bomber'  Drive 
In  Campaign  on  'Dive  Bomber' 


..iiiiiiiiiiiiiii 

junioa 

Heal 

Dl 

EFEnSE 
rters 

This  lobby  display  pointed  up  the  Glendale  Thea- 
tre as  "Junior  Defense  Headquarters'"  in  Ed 
Harris'  drive  for  contributions  to  the  "Buy  a 
Bomber"  Fund  of  the  Los  Angeles  Examiner.  He 
tied  in  Warners'  '"Dive  Bomber"  with  campaign. 


The  "Buy  a  Bomber"  campaign  of  the  Los 
Angeles  Examiner  was  capitalized  on  by  Mana- 
ger Ed  Harris  of  the  Glendale  Theatre,  Glen- 
dale. Calif.,  who  played  "Dive  Bomber"'  hot  and 
thus  took  advantage  of  the  front-page  publicitj-. 

Bomber  Pledges,  with  copy  plugging  the  pic- 
ture, were  stuffed  in  50,000  Examiners  and  dis- 
tributed in  the  Glendale  area  by  newsboys. 

Pledges  were  also  distributed  to  all  grade 
schools  and  to  youth  organizations.  For  his 
efforts  to  interest  children  in  Americanism  and 
defense  activities,  and  also  for  the  chance  given 
to  children  to  contribute.  Harris  received  many 
compliments  from  parents,  the  superintendent 
of  schools  and  civic  leaders. 

Collections  were  taken  at  the  theatre,  in 
schools,  and  picked  up  by  news  carriers  from 
pledge  signers.  On  behalf  of  Glendale.  the 
west  coast  theatreman  personally  delivered  the 
weekly  collections  to  the  Examiner.  In  return, 
his  theatre  received  front  page  publicitj-  reaching 
over  a  milion  readers. 

Concludes  Harris  in  his  report :  "Business  on 
'Dive  Bomber"  was  great.  By  helping  our  Gov- 
ernment, we  built  plenty  of  goodwill,  thereby 
creating  a  warm  feeling  toward  our  theatre, 
resulting  in  a  new  crop  of  patrons,  bot'h  young 
and  old." 


Singer  Ties  Up  With  Marine 
Recruiting  Office  on  Comedy 

A  tieup  with  the  local  U.  S.  Marine  recruit- 
ing ofBce  was  the  highlight  of  Manager  Will 
Singer's  campaign  for  "Call  Out  the  Marines" 
when  that  comedy  played  at  the  Brandeis  Thea- 
tre, Omaha,  Xeb. 

Five  thousand  printed  heralds  were  tied  in 
packets  of  various  quantities  to  Marine  adver- 
tising boards  in  front  of  the  Post  Office,  at 
several  locations  in  the  business  district  and  in 
the  neighboring  town  of  Council  Bluffs. 

A  special  mounted  display  of  a  dozen  stills 
from  the  picture  carrying  Marine  copy  and 
crediting  the  picture,  theatre  and  playdate  was 
designated  and  planted  in  the  lobby  of  the 
First  Xational  Bank. 

All  marines  in  uniform  were  invited  to  the 
opening  night  performance.  Singer  made  this 
gala  "Marine  Xight"  by  dressing  the  front  of 
the  theatre  and  the  lobby  with  national  colors, 
flags.  Marine  emblems  and  banners. 


Blow  That  Bugle,  Boy! 

A  bugling  contest  was  staged  in  conjunction 
with  the  local  American  Legion  post  as  a  high- 
light of  Alfred  Coan's  campaign  for  "The 
Bugle  Sounds"  at  the  Colonial,  Phoenixville, 
Pa.,  with  War  Stamps  as  prizes. 


Pafriotic  Pledge  Veritable  Band  Wagon 
as  Oklahoma  Theatremen  Sell  Bonds,  Stamps 

Under  the  initiative  of  a  movement  launched 
b3'  the  Variety  Club  or  Oklahoma  City,  show- 
men throughout  the  Oklahoma  territory  are 
rolling  up  a  record  for  patriotic  activity  which 
parallels  the  best  tradition  of  "show  business" 
as  a  leader  in  movements  for  the  general  wel- 
fare. 

War  bonds  and  stamps  are  the  focus  of  a 
drive  that  has  assumed  exceptional  propor- 
tions, more  impressive  because  of  the  general 
participation  of  a  large  number  of  theatres 
even  than  the  amount  of  sales,  which  will 
roll  up  into  big  figures. 

The  Oklahoma  activitv  was  fathered  bv  Louis 
C.  Griffith.  Chief  Barker  of  Tent  Xo.  22.  Okla- 
homa City,  and  a  veritable  d3'namo  in  driving 
ahead  on  projects  of  a  charity  or  patriotic 
nature.  Griffith  has  received  the  most  energetic 
support  from  his  fellow  Barkers  in  the  \'ariet>- 
Club.  and  with  an  organizational  backing  the 
move  of  theatres  throughout  the  state  to  take 
leadership  in  furthering  the  sale  of  government 
bonds  and  stamps  has  become  one  of  the  out- 
standing examples  of  exhibitor  capacity  for 
promoting  a  public  cause. 

The  Oklahoma  drive  was  not  undertaken  in 
any  haphazard  fashion.  The  Variety  Club  pre- 
pared a  campaign  book,  economically  printed, 
but  bristling  with  practical  ideas  for  promoting 
the  sale  of  war  bonds  and  stamps  through  the 
theatre.  One  of  the  most  able  men  in  the 
Griffith  organization.  C.  B.  Akers.  who  is  one 
of  the  directors  of  Tent  Xo.  22  and  is  Assis- 
tant general  manager  of  Griffith  Theatres,  pre- 
pared the  campaign  book.  In  connection  with 
the  campaign,  a  kit  of  accessories,  which  is 
sold  to  theatres  at  cost  of  two  dollars,  was 
made  up  to  include :  1-sheets,  half-sheet,  standee 
cards,  paper  streamers  for  lobbj-  display;  trailer 


NOW 

is  the  time  for 

ACTION 

hat  you  do  noix:  to  forestall 
waste  of  war-irreplaceable  ma- 
terials in  the  projection  room  can  ■^■'^ 
be  crucial  to  your  business  sur\"i- 
val.  "^bur  most  priceless  security- 
today  is  the  seasoned  experience 
and  scientific  knowledge  Altec 
Ser\"ice  brings  to  the  protection 
of  the  equipment  now  in  your 
theatre.  Make  Altec  your  ally. 

OUR  KNOW-fl^ORf  OUR  KNOW-^THY  •  •  •  ARE  YOUR  FAITHFU"L  ALL"i 


I  sold  at  cost  'oy  Xationai  Screen  Service,  and 
included  in  the  kit)  :  stickers  for  box  offices ;  set 
of  special  ad  slug  mats  for  newspaper  and  pro- 
gram advertisements. 

Members  of  the  A'ariety  Qub  acted  as  sales- 
men for  the  idea  on  their  tours  of  the  Okla- 
homa territory.  A  blank  in  the  form  of  a 
pledge  was  inserted  into  each  of  the  press  books 
circulated,  and  exhibitors  throughout  the  area 
have  been  signing  these  voluntary  committments 
to  make  their  theatres  centers  of  activit\-  in 
selling  bonds  and  stamps.  Following  is  the 
wording  of  the  pledge : 

"As  a  patriotic  American  citizen,  I  want  to  assist 
my  Government  in  the  sale  of  War  Stamps  and 
Bonds.  I  have  a  copy  of  the  Variety  Club  Campaign 
Book,  and  will  assist  in  this  effort  by  following  the 
suggestions  of  the  Variety  Club  and  the  Defense 
Savings  Staff.  Please  enter  my  name,  and  list  my 
theatre  as  being  among  those  cooperating  in  this 
Drive." 


Passes  for  Lucky  Dancers 

The  local  Press-Union  sent  one  of  its  pho- 
tographers to  leading  dance  spots  to  take  pic- 
tures of  dancing  couples  as  part  of  the  campaign 
for  "We  Were  Dancing"  put  over  by  Xate 
Cohen.  Apollo,  Atlantic  Citj-.  X.  J.  The  paper 
published  the  photos  with  a  number  of  the 
couples  ringed,  and  these  were  invited  to  see 
the  film  gratis. 


Special  Excursion  Rates 

Ail  raiiroadi  out  of  the  city  offered  special 
excursion  rates  to  "see  'Johimy  Eager'  etc."  as 
a  feature  of  the  campaign  for  the  film  put  over 
by  Rex  Williams,  Loew's,  St.  Louis. 


250  West  57 tk  St.  •  .Ve:^-  York  City 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


April  11,  1942 


Snow  Trails 


(Excellent) 


20th-Fox  (2305)  Sports  Review  No.  5  10  mins. 

Ed  Thorgersen  is  not  only  the  commentator 
but  one  of  the  principal  performers  in  this  eye- 
filling  spectacle  of  the  snow  games  that  lure 
the  rich  and  leisure  class  to  the  high  peaks 
around  Sun  Valley,  Idaho.  There  are  some 
very  exciting  ski  stunts,  and  some  accidents 
in  which  Mrs.  Thorgersen's  boy  figures  promi- 
nently. The  camera  takes  a  trolley  ride  on  the 
ski  lift  that  accounts  for  some  beautiful  vistas 
and  the  intricate  performances  of  the  trick 
skater  groups  on  the  ice  pond  are  accentuated 
by  some  twirls  that  contain  other  than  "skate 
appeal"  by  a  couple  of  pretties  that  will  war- 
rant a  heap  of  looking. 


to  their  own  advantage  and  exposes  the  hideous 
realities  of  the  China  invasion,  as  well  as  the 
premeditated  and  planned  insults  and  acts  of 
aggression,  for  which  a  peace-loving  Western 
world  accepted  effusive  but  insincere  apolo- 
gies. There  are  a  few  scenes  of  Japanese 
munition  plants  and  some  footage  devoted  to 
the  military  drills  performed  by  even  the  small- 
est of  the  children.  This  is  a  strong,  virile, 
and  timely  subject  that  deserves  forceful  billing 
on  the  ])rogram  of  any  theatre.  No  punches  are 
pulled.  Alany  of  the  scenes  will  bring  shudders 
and  gasps  while  others  will  stir  your  audience 
to  abounding  sympathy  for  the  victims.  It  will 
help  to  wake  America  up  to  the  big  job  ahead 
if  we  are  to  erase  the  menace  of  the  rising  Sun. 


Menace  of  the  Rising  Sun  (Exciting) 

Univ.  (6111)  Special  Featurette  20  mins. 

"Win  or  Die"  are  the  closing  words  of 
Graham  MacNamee  in  his  scathing  and  pointed 
commentary  that  accompanies  this  "hot  off 
the  griddle"  subject  dealing  with  the  treach- 
erous diplomacy  and  dastardly  designs  and 
deeds  of  the  little  men  of  Nippon.  The  film 
traces  America's  friendly  gestures  to  the  semi- 
barbaric  Japs  from  the  time  of  Admiral  Perry's 
first  visit  to  the  island,  and  the  resultant  intro- 
duction of  modern  civilization ;  the  merciful 
assistance  given  the  stricken  nation  when  vol- 
canic eruptions  spread  havoc  and  terror ;  and 
finally  how  we  were  repaid  for  our  kindness 
with  the  sneak  attack  on  Pearl  Harbor.  It 
pictures  how  the  yellow  diplomats  used  the 
peace  proposals  of  the  various  world  conferences 


Horton  Hatches  the  Egg  (Good) 

"Vita.  (7715)  Merrie  Melody  No.  15     7  mins. 

Carefree  Horton,  playful  jungle  elephant, 
happens  upon  Maisie,  the  bird,  who  is  tired  of 
sitting  on  her  egg.  She  persuades  Horton  to 
take  over  while  she  goes  on  a  vacation.  So,  for 
days  and  days,  weeks  and  weeks,  through  all 
kinds  of  weather,  the  elephant  faithfully  sets  on 
the  egg.  Even  when  hunters  come-  his  way, 
they  are  compelled  to  take  elephant,  tree  and 
all  back  to  the  States  for  display  in  the  circus. 
Still  Horton  sets  on  the  egg.  Flying  home- 
ward, Maisie  swoops  down  to  the  circus,  forces 
the  elephant  off  the  egg,  then  argues  with  him 
for  its  possession.  But  the  shell  breaks,  and  out 
comes  a  baby  pachyderm.  And  thus  Horton  is 
rewarded  for  his  patient  setting.  Here's  an 
amusing  Technicolor  cartoon  that  every  mem- 
ber of  the  family  will  enjoy. 


AT   ALL  ^^ASTOR"^"^  EXCHANGES  — 


Atlanta — Monogram 
Boston — Norlheastern 
Buffalo— P.  R.  C. 
Charlotte — Monogram 
Chicago — Elman 
Cincinnati — Popular 


Cleveland — Imperial 
Dallas — Acme 
Denver — Commercial 
Detroit — Allied 
Indianapolis — Monogram 
Kansas  City — Majestic 


Los  Angeles — Majestic 
Milwaukee — Astor 
New  Orleans — Monogram 
New  York — Times 
Omaha — Liberty 
Philadelphia — Astor 


Pittsburgh — Crown 
San  Francisco — Astor 
Seattle — Principal 
Washington — Peerless 
Toronto — Superior 


Sham  Battle  Shenanigans  (Good) 

20th-Fox  (2559)  Terrytoon  No.  9        7  mins. 

The  mimic  war  games  that  provided  prac- 
tice for  the  troops  now  engaged  in  the  genu- 
ine article,  provide  the  background  for  some 
comic  and  amusing  happenings  to  Gandy,  the 
goose,  and  his  sergeant,  the  cat.  Along  with 
the  comic  situations,  where  the  imagination  of 
peril,  or  conflict  inferiority,  called  for  the  simu- 
lation of  an  imagined  casualty,  there  is  in- 
serted a  bunny  "jeep"  ride,  and  some  devastat- 
ing explosions  brings  about  the  climax  in  which 
it  develops  that  the  entire  action  is  part  of  a 
radio  program.   The  subject  is  in  Technicolor. 


NEWSREEL 
SYNOPSES 

(Released  Wednesday,  April  8) 

PARAMOUNT  (No.  64) — Easter  in  New  York  and 
Atlantic  City;  Mrs.  Sayre  arrives  from  Corregidor; 
Lindbergh  meets  new  boss,  Henry  Ford;  Wounded 
heroes  of  Hawaii  receive  military  honor;  Bob  Feller 
on  Naval  Training  Station  baseball  team;  Mass  pro- 
duction at  Atlantic  shipyard ;  Women  workers  in  air- 
craft plants;  Chinese  troops  in  Burma;  Navy  trains 
men  for  undersea  war;  Chimpanzees  combat  war 
jitters. 

MOVIETONE  (Vol.  24,  No.  61)— Easter  in  New 
York  (except  Philadelphia  and  Pittsburgh) ;  West 
Coast  Japanese  evacuation  continues ;  Baby  born  in 
lifeboat;  Easter  Day  Horse  Parade  at  Wilkes-Barre 
(Philadelphia  and  Pittsburgh  only);  Australia  mobil- 
izes veterans  of  World  War  I ;  Chinese  troops  in 
Burma;  Parade  in  London;  Woman  labor  aids  in  pro- 
duction of  British  fighting  plane;  Army  takes  over 
hotels  at  Miami  Beach;  Navy  trains  men  for  under- 
sea war;  Bob  Feller  on  Naval  Training  Station  base- 
ball team;  Col.  Zanuck  sells  horses  to  Army;  Skiing  at 
Sun  Valley. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  259)— Navy 
trains  men  for  undersea  war;  New  Polish  army  in 
Russia;  Chinese  troops  in  Burma;  Baby  born  in  life- 
boat; U.  S. -trained  pilots  for  China;  Army  takes  over 
hotels  at  Miami  Beach ;  Japanese  evacuees  camp  at 
Santa  Anita  racetrack;  Kids  at  zoo  herald  spring; 
Easter  in  New  York  and  Hollywood. 

PATHE  (Vol.  13,  No.  64) — Chinese  troops  in  Burma; 
Chinese  cadets  get  wings  in  U.  S.;  Mass  production 
in  shipyards;  Australia's  home  guard  drills;  Farm 
scrap  is  salvaged  for  war;  Navy  trains  men  for  under- 
sea war;  Women  workers  build  for  Navy;  Pursuit 
squadron  guards  Hawaii. 

UNIVERSAL  (Vol.  15,  No.  73) — Navy  trains  men 
for  undersea  war;  Chinese  troops  in  Burma;  Wounded 
soldiers  in  Hawaii  get  medals;  Mass  production  in 
shipyards :  Japanese  evacuees  camp  at  Santa  Anita 
racetrack;  New  bombers  roll  off  the  assembly  lines; 
Army  takes  over  hotels  at  Miami  Beach;  Farmers 
join  scrap  drive;  Baby  born  in  lifeboat;  Nation  ob- 
serves Easter. 


(Released  Saturday,  April  11) 

PARAMOUNT  (No.  65) — News  special:  New  Na- 
tional Army  of  the  United  States. 

MOVIETONE  (Vol.  24,  No.  62)— Army  Day;  Mac- 
Arthur  bust  unveiled;  New  Navy  cruiser;  Radio  plant 
for  war  work;  Freighter  in  ice  jam;  Lt.  O'Hare  in 
Hawaii;  Catholic  Charities  drive;  Mexico  steeplechase; 
Sgt.  Hank  Grenberg. 

PATHE  (Vol.  14,  No.  65) — Army  Day;  Lt.  O'Hare 
in  Hawaii;  Radio  plant  for  war  work;  Freighter  in 
ice  jam;  Boston  blaze  menaces  shipyards. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  260) — Army 
Day;  Freighter  in  ice  jam;  Radio  plant  for  war  work; 
New  Navy  cruiser  (Denver  only)  ;  Catholic  chari- 
ties drive  (New  York  only);  Lt.  O'Hare  in  Hawaii; 
Mexico  steeplechase. 

UNIVERSAL  (Vol.  15,  No.  74) — Radio  plant  for 
war  work;  Freighter  in  ice  jam;  Sgt.  Hank  Green- 
berg;  Catholic  Charities  drive;  MacArthur  bust  un- 
veiled; Lt.  O'Hare  in  Hawaii;  Army  Day  ob- 
servances. 


April  n,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


Minute  Man  Ruggies  Decorated 

Charles  Ruggies,  a  Treasury  Department  Minute 
Man,  who  flew  East  upon  completion  of  Edward 
Small's  "Friendly  Enemies  "  to  participate  in  the 
sales  drive  for  U.  S.  Defense  Bonds  and  Stamps, 
has  just  been  awarded  his  pin.  The  award  was 
made  by  Colonel  Richard  C.  Patterson,  Jr.,  Chair- 
man of  the  N.  Y.  State  Defense  Staff. 


Paramount  Will  Start 
8  Features  During  April 

Eight  pictures  will  be  started  on  the  Para- 
mount lot  during  April.  With  three  others  still 
shooting,  this  should  keep  the  studio  at  near- 
peak  capacity. 

First  of  the  new  pictures  on  the  schedule  is 
"Wake  Island,"  drama  of  the  Marines'  historic 
stand  there.  Brian  Donlevy,  Robert  Preston, 
MacDonald  Carey  and  Barbara  Britton  head 
the  cast  with  John  Farrow  directing.  There's 
been  a  bit  of  trouble  in  casting  for  a  couple  of 
tiie  minor  roles — no  one  can  be  found  who's 
willing  to  portray  two  Japanese  envoys. 

"Wrecking  Crew,"  starring  Chester  Morris, 
Richard  Arlen  and  Jean  Parker,  has  been 
started  with  Frank  McDonald  directing.  Next 
to  go  will  be  "Triumph  Over  Pain"  with  Joel 
McCrea  and  Betty  Field.  Preston  Sturges  is 
directing. 

Others  slated  for  production  this  month  are 
"Happy  Go  Lucky,"  a  Technicolor  musical 
with  a  Caribbean  Sea  background,  starring 
Mary  Martin,  Dick  Powell  and  Rudy  Vallee, 
directed  by  Curtis  Bernhardt ;  Thorne  Smith's 
"I  Married  a  Witch,"  directed  by  Rene  Clair, 
starring  Fredric  March  and  Veronica  Lake ; 
Claudette  Colbert  and  Fred  MacMurray  in 
"No  Time  for  Love,"  directed  by  Mitchell 
Leisen ;  "Silver  Queen,"  a  drama  of  New  York 
and  San  Francisco  in  the  70's,  starring  George 
Brent,  Priscilla  Lane  and  Bruce  Cabot,  directed 
by  Lloyd  Bacon ;  "Lady  Bodyguard,"  starring 
Eddie  Albert  and  Ellen  Drew,  directed  by  Wil- 
liam Clemens. 


Payne,  Scott  in  "Crash  Dive" 

John  Payne  and  Randolph  Scott,  who 
scrapped  themselves  to  success  in  "To  the 
Shores  of  Tripoli,"  will  mix  it  again  for  20th- 
Fox  in  "Crash  Dive,"  a  story  dealing  with  the 
training  of  submarine  personnel.  Milton  Sper- 
ling will  produce  from  a  script  by  W.  R. 
Burnett.  Most  of  the  action  will  be  filmed  at 
the  Navy's  submarine  school  in  Connecticut. 


PROGRAM  NOTES  FROM  THE  STUDIOS 

V/B  to  Remake  "Deserf  Song^'y  ^^Deadline^^  for  Robinson/ 
John  Huston  Joins  Army  Apr.  27/  Autry  Starts  Another 

With  Dennis  Morgan  and  Irene  Manning  Veloz  and  Yolanda  have  evolved  a  special 
listed  to  star,  preliminary  arrangements  to  dance  for  Sam  Goldwyn's  "Pride  of  the 
place  "The  Desert  Song"  in  production  have  Yankees."  It  will  be  performed  in  a  large 
begun  at  Warner  Bros.  Robert  Florey  will  and  elaborate  set  reproducting  the  Chicago 
direct  with  Robert  Buckner  producing.  World's  Fair  Cafe  where  Mr.  and  Mrs.  Lou 

Gehrig  first  met. 


Following  in  the  path  of  other  starlets 
who  learned  their  screen  acting  lessons  from 
producer  Harry  Sherman,  Katherine  Booth 
has  won  a  featured  role  in  "Silver  Queen." 
George  Brent,  Priscilla  Lane  and  Bruce 
Cabot  will  co-star  in  the  lead  roles  of  the 
story  of  New  York  and  San  Francisco  in  the 
1870's.    Llovd  Bacon  will  direct. 


Warner  Bros,  announce  "Deadline,"  a 
newspaper  story,  as  the  next  picture  for  Ed- 
ward G.  Robinson.  Screenplay  is  an  origi- 
nal by  Fred  Niblo,  Jr.,  and  Hector  Chivigny. 
The  film  will  be  Jo  Graham's  second  direc- 
torial venture.  His  first  was  "Always  In  My 
Heart." 


A  biography  of  Will  Rogers,  titled  "Uncle 
Clem's  Bov,''  is  on  Warner  Bros.'  produc- 
tion slate.  Meanwhile,  Hal  Roach  has  signed 
Bill's  boy,  Jimmy  Rogers,  to  co-star  with 
Noah  Beery,  Jr.,  another  notable's  son,  in 
"Calaboose,''  a  western,  scheduled  for  early 
production. 


The  cameras  are  set  to  roll  this  week  on 
"Now,  Voyager,"  next  starring  vehicle  for 
Bette  Davis.  Others  in  the  cast  are  John 
Loder,  Charles  Drake  and  Jean  Ames.  Irv- 
ing Rapper  will  direct  with  Hal  Wallis  pro- 
ducing. 


Fred  Astaire,  a  proud  new  papa  by  the 
way,  checked  in  at  Columbia  to  begin  dance 
routine  rehearsals  with  Rita  Hayworth  for 
their  co-starring  musical,  tentatively  titled 
"Carnival  in  Rio."  Each  will  have  two 
elaborate  solo  numbers  in  addition  to  two  or 
three  duos.    William  Seiter  will  direct. 


Bill  Silvers  has  been  signed  by  Ed  Gross, 
Monogram  producer,  as  general  manager  of 
his  unit.  "This  unites  a  trio  of  Silvers 
brothers  in  Hollywood.  Lou  is  a  musical 
director  at  20th  Century-Fox  and  Sid  an 
actor  and  writer  at  MGM  studios. 


William  Beaudine  signed  up  as  a  director 
for  Monogram  and  according  to  terms  of  the 
contract  he  will  direct  six  pictures  during 
the  coming  year.  Initial  film  is  "Do  Not 
Disturb,''  a  Joseph  Hoffman  story  slated 
to  start  shooting  April  10. 


Tom  Brown,  Florence  Rice  and  Robert 
Armstrong  will  be  featured  in  Monogram's 
"I  Am  An  American"  starring  the  East  Side 
Kids,  leading  members  of  which  are  Leo 
Gorcey,  Bobby  Jordan,  Huntz  Hall  and 
Gabriel  Dell. 


John  Huston,  currently  directing  Warner 
Bros.'  "Across  The  Pacific,"  will  wind  up 
his  Hollywood  stint  this  month  whether  the 
picture  is  finished  or  not.  He  has  a  date 
to  join  up  with  Uncle  Sam  in  the  Signal 
Corps  April  27th. 


Producer-director  Leo  McCarey's  first 
picture  for  RKO-Radio  release  will  be  "In- 
ternational Honeymoon."  Ginger  Rogers  and 
Gary  Grant  will  co-star  in  the  Sheridan 
Gibney  story  of  modern  espionage  and 
sabotage. 


Gene  Autry  and  Smiley  Burnette  donned 
the  chaps  and  spurs  again  this  week  at  Re- 
public for  "Stardust  on  the  Sage."  With 
William  Morgan  directing,  the  cast  includes 
Louise  Currie,  Edith  Fellows,  Bill  Henry, 
George  Ernest,  Emmett  Vogan  and  Vince 
Barnett. 


Dave  W'illock,  one  of  the  dancing  sailors 
in  "The  Fleet's  In"  will  be  a  hot-stuff  mu- 
sician for  Jerry  Colonna  in  Paramount's 
"Priorities  of  1942,"  starring  Ann  Miller. 
Albert  Rogell  is  directing. 


Going  all  out  for  masculine  box  office  ap- 
peal, RKO-Radio  has  signed  Randolph  Scott 
and  Jackie  Cooper  for  top  roles  with  Pat 
O'Brien  in  "Battle  Stations."  The  film  will 
start  in  about  a  month  with  Robert  Steven- 
son directing. 


Tex  Ritter  and  Bill  Elliot  have  arrived 
back  in  town  to  begin  work  in  Columbia's 
"Vengeance  of  the  West."  Since  January 
Ritter  and  Elliott  have  made  more  than  50 
personal  appearances  in  the  east,  middle  west 
and  south. 


"Ham  and  Yeggs"  is  the  final  release  title 
for  the  Columbia  comedy  headlining  El 
Brendel,  Elsie  Ames  and  Barbara  Slater. 


Edgar  Bergen  and  his  wooden  cohort 
Charlie  McCarthy  have  been  signed  by  RKO|_ 
Radio  to  co-star  with  Fibber  McGee  in  an 
untitled  comedy  following  the  success  of 
"Look  Who's  Laughing.''  Allan  Dwan  will 
direct,  when  the  film  goes  into  production 
early  in  May. 


12-MILE  ECHO 

While  Cary  Grant,  Jean  Arthur  and  Ronald 
Colman  played  scenes  in  the  Columbia  stu- 
dios, their  voices  were  picked  up  by  remote 
control  from  an  empty  church  12  miles  away. 
It's  a  new  technique  and  was  inspired  by  the 
necessity  for  obtaining  a  reproduction  of  the 
sound  effects  in  the  United  States  Supreme 
Court  in  Washington.  A  small  church  was 
found  with  the  desired  acoustics.  The  players' 
voices  were  piped  to  the  church  from  the 
studio  by  telephone  line,  reproduced  through 
a  loud  speaker  to  create  the  desired  echoes, 
picked  up  by  a  microphone  and  carried  back 
by  telephone  line  to  the  sound  engineer's 
mixing  board. 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


April  11,  1942 


SPENCER 
TRACY 

DRAFTED 


DEVILS 

/f's  the 

COCK-EYED  WORLD 

of  the  AIR— 

THRILLS—LAUGHS 


DISTRIBUTED  BY: 


Astor — Atlanta 
Northeastern — Boston 
Pam-0 — Buffalo 
Special — Chicago 
Monogram — Cincinnati 
Monogram — Cleveland 
Astor — Dallas 
Commercial — Denver 
Allied — Detroit 
Capitol -Monogram — Indianapol 
Majestic — ^Kansas  City 
Majestic  Dist. — Los  Angeles 
Superior 


Astor — Milwaukee 
Producer's — Minneapolis 
Northeastern — New  Haven 
Times  Pictures— N.Y.C. 
Astor — New  Orleans 
Liberty — Omaha 
Astor^Phila. 
Crown — Pittsburgh 
Variety — St.  Louis 

is  Astor — San  Francisco 
Principal — Seattle 
Peerless — ^Washington 

•Toronto 


HOLLYWOOD 
STUDIO 
ROUND-UP 

COLUMBIA 

THE  LONE  WOLF  IN  SCOTLAND  YARD— Prin- 
cipals :  Warren  William,  Eric  Blore.  Director,  Edward 
Dmytryk. 

VENGEANCE  OF  THE  WEST— Principals :  Bill 
Elliott.  Tex  Ritter,  Adele  Mara.  Director,  Lambert 
Hillver. 


METRO-GOLDWYN-MAYER 

CAIRO  —  Principals :  Jeanette  MacDonald,  Robert 
Young,  Ethel  Waters.  Reginald  Owen,  Grant  Mitchell. 
Director,  W.  S.  Van  Dyke, 


PARAMOUNT 

WRECKING  CREW  —  Principals:  Richard  Arlen, 
Chester  Morris.  Jean  Parker,  Arline  Judge.  Director, 
Frank  McDonald. 

SILVER  QUEEN — Principals:  George  Brent,  Pris- 
cilla  Lane.  Bruce  Cabot,  Lynne  Overman,  Eugene 
Pallette.    Director,  Lloyd  Bacon. 


RKO-RADIO 

ARMY  SURGEON— Principals;  Jane  Wyatt,  Kent 
Taylor,  James  Ellison.    Director,  Edward  Sutherland. 

SCATTERGOOD  SURVIVES  A  MURDER— Prin- 
cipals :  Guy  Kibbee.  Margaret  Hayes,  John  Archer, 
Wallace  Ford.  Florence  Lake,  John  Miljan,  Spencer 
Charters.    Willie  Best.    Director,   Christy  Cabanne. 

SILVERSPOON— Principals:  Richard  Carison.  Dor- 
othy Comingore,  Jane  Darwell,  Ray  Collins.  Director, 
Peter  Godfrey. 


20TH  CENTURY-FOX 

THROUGH  DIFFERENT  EYES — Principals:  Mary 
Howard.  Donald  Woods.  Jerome  Cowan,  Frank 
Craven,  Vivian  Blaine.    Director,  Thomas  Z.  Loring. 


UNIVERSAL 


PRIVATE  BUCKAROO— Principals:  Joe  E.  Lewis, 
Andrews  Sisters.  Harry  James  and  his  orchestra. 
Director,  Edward  Kline. 


WARNER  BROTHERS 

GEORGE  WASHINGTON  SLEPT  HERE— Princi- 
pals: Jack  Benny,  Ann  Sheridan,  Charles  Coburn. 
Director,  William  Keighley. 

NOW,  VOYAGER— Principals:  Bette  Davis,  Paul 
Henried,    Claude   Rains.    Director,    Irving  Rapper. 


Kibbee's  Fifth  Scattergood 

Guy  Kibbee  started  work  this  week  on  the 
fifth  of  the  Scattergood  series,  titled,  "Scatter- 
good  Survives  a  Murder."  Among  those  in  the 
cast  are  the  "pixilated  sisters"  from  "Mr.  Deeds 
Goes  to  Town,"  Margaret  McWade  and  Mar- 
garet Seddon. 


Truck  Driver  Role  for  Morris 

Chester  Morris  will  play  a  truck  driver,  en- 
gaged in  delivering  nitroglycerine  to  defense 
factories,  in  "You  Can't  Live  Forever,"  an 
original  by  Joseph  Hoffman,  to  be  produced  by 
Bill  Pine  and  Bill  Thomas. 


20  Years  With  WB 

Tennant  C.  Wright,  production  manager  for 
the  Warner  Studio,  celebrated  his  20th  year  of 
service  for  that  company  last  Friday.  Wright 
started  as  assistant  director  for  William  Seiter 
on  "Daddies"  in  1922.  Since  then  he  has  suc- 
cessively held  the  posts  of  unit  manager,  direc- 
tor and  studio  production  manager. 


Wm.  Holden  Joins  Army 

William  Holden  joins  the  Army  as  a  private 
on  Saturday  of  this  week,  the  first  married 
Hollywood  star  and  family  man  to  join  as  a 
private.  He  reports  to  Fort  MacArthur. 


When  the  Deal  Was  Signed 

James  Cagney,  President  Edward  Raftery  of 
United  Artists  and  William  Cagney  just  after  the 
deal  was  signed  under  the  terms  of  which  the 
latter  will  produce  pictures  starring  his  brother 
for  United  Artists  release. 


Sherman  Billingsley  to  Play 
Himself  in  "Cover  Girls" 

Sherman  Billingsley,  well  known  proprietor 
of  the  Stork  Club  in  New  York,  will  play  him- 
self in  Columbia's  forthcoming  "Cover  Girls," 
which  will  star  Rita  Hayworth  and  feature  IS 
beauties  whose  photos  have  appeared  on  maga- 
zine covers. 

Jinx  Falkenburg,  one  of  the  most  famous  of 
cover  girls  will  have  the  chief  supporting  role. 
Janet  Blair,  Harriet  Hilliard  and  Marguerite 
Chapman  will  also  be  in  the  cast.  Sam  Bischof¥ 
is  producing  the  picture,  which  will  have  the 
cooperation  of  the  following  magazines,  each  of 
which  will  be  represented  by  its  most  popular 
cover  girl :  Lije,  Cosmopolitan,  Collier's,  Ladies 
Home  Journal,  Harper's  Bazaar,  Vogue,  Wo- 
man's Home  Companion,  American  Magazine, 
Liberty.  Look,  Esquire,  Coronet,  Redbook  and 
Mademoiselle. 


Hellinger  Returns  to  WB 

Mark  Hellinger  will  resume  his  producing 
career  at  the  Warner  Studio,  it  was  announced 
this  week  by  Jack  L.  Warner.  The  return  of 
Hellinger,  well  known  nevi'Spaper  columnist,  to 
the  company  where  he  began  his  career,  is  but 
one  step  in  series  recently  made  by  Warner  to 
add  to  the  company's  executive  ranks.  Other 
producers  and  directors  signed  are  George  S. 
Kaufman,  Herman  Shumlin,  Vincent  Freedley, 
Sam  Wood,  Howard  Hawks,  Lewis  Milestone 
and  Norman  Krasna. 


His  100th  Butler  Role 

Frank  Dawson  is  playing  his  100th  role  as  a 
butler  in  Columbia's  "He  Kissed  the  Bride,"  the 
Joan  Crawford- Melvyn  Douglas  comedy  which 
.Alexander  Hall  is  directing  for  Producer  Ed- 
ward Kaufman. 


Lowry  Gets  Romantic  Lead 

Morton  Lowry,  who  played  the  school 
teacher  in  "How  Green  Was  My  V alley"  has 
been  cast  in  the  romantic  lead  opposite  Anne 
Baxter  in  "Pied  Piper,"  which  20th-Fox  is 
making  from  Nevil  Shute's  story.  Monty 
\\'oolley,  Roddy  McDowall  and  the  new  dis- 
covery, Clare  Sanders,  are  also  in  the  cast. 


Nolan  Returns  to  RKO 

Joseph  Nolan,  former  top  RKO-Radio  studio 
executive,  reports  to  the  lot  again  next  Monday. 
He  will  have  charge  of  all  casting,  director 
and  story  purchase  commitments. 


April  11,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


ASTOR  PICTURES 


Rel. 

MIns.  Date 

Bat  Whispers  (My-D)  C.   Morrls-U.   Merkel  86  

Cock  of  the  Air  (C)  Chester  Morris   71  

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  

Framed  for  Murder  (D)  Wallace   Ford-Fuzzy  Knight  

Hell's  Angels  (D)  Lyon- Harlow- Hall   100  

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) .  ..Claudette  Colbert   80  

Let  'Em  Have  It  (G)  Bruce  Cabot-Virginia  Bruce  70  

Murder  at  the  Baskervllles  Arthur  Wontner   

Palooka  (C)   Stuart  Erwin-Lune  Velez  70  

Scarface  (D)   P.  Munl-G.  Raft-A.  Dvorak  88  

Sky  Devils  (C-D)  Spencer  Tracy   88  

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn  Douglas  70  


See 
Issue  of 
.  Reissued 
.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 

.  Reissued 

.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 
.Reissued 
.Reissued 


MGM 


Current  1940-41  (Cont.) 


Rel. 

MIns.  Date 


COLUMBIA 


Current  1940-41 


2010 
2014 
2023 

2215 
2001 
2013 
2041 

2206 
2020 
2039 
2003 
2208 
2214 
2026 
2008 
2216 
2019 
2207 
2017 
2009 
2042 
2040 
2004 


3013 
3029 
3003 
3041 
3017 


3212 

3035 
3025 
3031 

3028 

3030 

3015 
3023 
3039 
3024 
3209 
3009 
3007 
3204 
3211 
3034 
3003 
3040 
3213 
3202 
3210 
3201 
3026 
3021 
3022 
3036 
3008 
3016 
3033 
3020 


Adventure  in  Washlngton(D)F. Herbert  Marshall-Virginia  Bruce...  84. 

Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake  76. 

Ellery  Queen  and  the 

Perfect  Crime  (My)A  Ralph  Bellamy-Margaret  Lindsay...  63. 

Hands  Across  the  Rockies(W)  F.Bill  Elliott-Dub  Taylor  60. 

Here  Comes  Mr.  Jordan(FA) A.Robt.  Montgomery-Rita  Johnson  93. 

Her  First  Beau  (CD)F  Jane  Wifhers-Jackie  Cooper  76. 

I  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally   Eilers-Donald   Woods  70. 

Medico  of  Painted  Spring(W)F.Chas.  Starrett-Terry  Walker  59. 

Naval  Academy  (D)F  Jimmy  Lydon-Fred.   Bartholomew...  67. 

Officer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett  60. 

Our  Wife  'OF  Ruth  Hussey-Melvyn  Douglas  93. 

Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty  58. 

Return  of  Daniel  Boone  (W)F.Bill  Elliott-Evelyn  Young  61. 

Richest  Man  in  Town  (D)F... Frank  Craven-Edgar  Buchanan  69. 

Slie  Knew  All  the  Answers(D)A.Franchot  Tone-Joan  Bennett  85. 

Son  of  navy  Crockett  (W)F...Bill  Elliott-Iris  Meredith  62. 

Sweetheart  of  the  Campus  (M  D)  .Ruby  Keeler-Harriet  Hilliard  61. 

Thunder  Over  the  Prairie  (W)  F  .Charles  Starrett-Eileen  O'Hearn  60. 

Tillie  the  Toiler  (OF  Kay  Harris-William  Tracy  67. 

Time  Out  for  Rhythm  {DM)F.Rudy  Vallee-Rosemary  Lane  74. 

Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden  62. 

Voice  ip  the  Night  (D)  Clive  Brook-Diana  Wynyard  83. 

You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88. 

Current  1941-42 

Adventurcsof  Martin  Eden(D)A. Glenn  Ford-Claire  Trevor  87. 

Alias  Boston  Blackie  (D)  C.  Morris- Richard  Lane   67. 

Bedtime  Story  (OA  Loretta  Young-Fredric  March  85. 

Blonde  From  Sinoanorc(CD)A. Florence  Rice-Leif  Erickson  67. 

Blondie  Goes  to  College  (OF. Penny  Singleton-Arthur  Lake  74. 

Blondie's  Blessed  Event  Penny  Singleton-Arthur  Lake  69. 

(Former  title  "Blondie  Greets  Guest") 

Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58. 

Cadets  on  Parade  (D)  Freddie  Bartholnmew-Jimmy  Lydon.  63. 

Canal  Zone   (D)F  Chester  Morris-John  Hubbard  79. 

Close  Call  for  Ellery 

Queen  (My)F   William  Gargan-Margaret  Lindsay..  67. 

Confessions  of  Boston 

Blackie  (My)F   Chester  Morris- Harriet  Hilliard  65. 

Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay. ..  68. 

Go  West,  Young  Lady(WMO  F  .Penny  Singleton-Glenn  Ford  71. 

Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65. 

Harvard  Here  I  Come  (C)F...Maxie  Rosenbloom-Arline  Judge  65. 

Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72. 

King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63. 

Ladies  in  Retirement  (D)A...lda    Lupino-Louis    Hayward  91. 

Lady  Is  Willing  (CD) A  Marlene   Dietrich-Fred    MacMurray.  91. 

Lawless  Plainsman  (W)  Charles  Sti"Tett- Russell  Hayden  

Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   5R. 

Man  Who  Returned  to  Life  (D)AJohn  Howard-Lucille  Fairbanks  60. 

- -   -  ~    90. 

63 
60. 
57. 
fiO, 
59, 
6fi. 


.5/30/41 
.7/17/41 

.8/14/41 
.6/19/41 
.8/21/41 
.5/8/41 

.6/30/41 

.6/26/41 

.5/22/41 

.7/24/41 

.8/28/41 

.9/18/41 

.5/7/41 

.6/12/41 

.5/15/41 

.7/15/41 

.6/26/41 

.7/30/41 

.8/7/41 

.6/20/41 

.7/10/41 

.5/20/41 

.9/25/41 


.2/26/42 
.4/2/42  . 
.12/25/41 
.10/16/41 
.1/15/42 
.4/9/42  . 

.2/12/42 
.1/22/42 
.3/19/42 


.b5/3l/4l 
. .b7/5/4l 

.b7/l2/4l 
.b6/l4/4l 
. .b8/2/4l 
.b5/IO/4l 

.b6/28/4l 
.b6/28/4l 
.b5/24/4l 
.b7/l9/4l 
.b8/i6/4l 
. .b9/6/4l 
.b9/l3/4l 
.b6/l4/4l 
.b5/24/4l 
.b7/l2/41 
. .b7/5/4l 
. .b8/2/4l 
. .b8/9/4l 
. .b6/7/4l 
.b6/28/4l 
.b4/l9/4( 
.b9/27/4l 


. .b2/28/42 
..al/31/42 
.bl2/l3/4l 
. .b8/30/4l 
. ..b3/7/42 
.al2/20/4l 

. . b2 /2 I /42 
. .all/1/41 

. . .b4/4/42 


.1/29/42  ...b3/ 14/42 
.1/8/42  ...bl2/l3/4l 


Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger  

Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly  

North  of  the  Rockies  (W)F...Bill  Elliott-Tex  Ritter  

Riders  of  the  Badlands  (W)F. Charles  Starrett-Riissell  Hayden. 

Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter  

Royal  Mounted  Patrol  (W)  Charles  Starrett- Russell  Hayden. 

Secretsof  the  Lone  Wolf  (My)  F.Warren  William   

Shut  My  Big  Mouth  (OF  Joe  E.  Brown-Adele  Mara  71 

Sing  for  Your  Supper  (DM)F.Jinx  Falkenburj-"Buddy"   Rogers..  68 

Stork  Pays  Off  (OF  Maxie  Rosenbloom-Rochelie  Hudson.  68 

Texas  (D)F   William  Holden-Glenn  Ford  92. 

Three  Girls  About  Town(CD)  A  loan  Blonrtell-John  Howard  73. 

Tramp.  Tramp,  Tramp  (C)  F. .  .Florence  Rice-Bruce  Bennett  68. 

Two  Latins  From 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury  66. 

Two  Yanks  in  Trinidad  (OA. .Pat  O'Brien-Brian   Donlevy  84. 

3203  West  of  Tombstone  {W)F  Charles  Starrett- Russell  Hayden  o9. 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck-Henry  Fonda  97. 

Coming  1941-42 

Desperate  Chance  for  Ellery 

Queen  (My)  Wm.  Gargan-Margaret  Lindsay  

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 

3214  Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

3205  Down  Rio  Grande  Way  (W)F. Charles  Starrett-Russeil  Hayden  58. 

He  Kissed  the  Bride  (C)  Joan  Crawford-Melvyn  Douglas  

Hello  Annapolis  (D)  Jean   Parker-Tnm   Brown   62. 

He's  My  Old  Man  Pat  O'Brien-Glenn  Ford  

Invaders.  The  (D)F  Leslie  Howard-Laurence  Olivier  104. 

LoneWolfinScotlandYard(My)  Warren  William-Eric  Blore  

Meet  the  Stewarts  William  Holden-Frances  Dee  

Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray    

Parachute  Nurse   Marguerite  Chapman-Kay  Harris  

Prairie  Gunsmoke  (W)  Bill    Elliott-Tex  Ritter  

Return  of  the  Rough  Riders(W)  Charles  Starrett- Russell  Hayden  

S.O.S.   Iceland   John   Beal-Virginia  Field  

Submarine  Raider  (D)  John  Howard-Marguerite  Chapman  

Sweetheart  of  the  Fleet  (C)...Joan  Davis-Jinx  Falkenburg  

Three's  a  Crowd  (D)  Gary  Grant-Jean  Arthur  

Valley  of  Lawless  Men  (W) ..  .Charles  Starrett- Russell  Hayden  

Vengeance  of  the  West  (W)..Bill  Elliott-Tex  Ritter  

Wife  Takes  a  Flyer  (CD)  J.  Bennett-F.  Tone  

(Former  title  "Highly  Irregular") 


.11/18/41 
.11/27/41 
.9/11/41  . 
.12/18/41 
.  12/1 1/41 
.8/14/41  . 
.9/18/41  . 
.2/12/42  . 
.3/12/42 
.1/1/42  ., 
.2/5/42   .  . 
. 1 1/20/41 
.9/4/41  .. 
.4/2/42  .. 
. 12/18/41 
.10/16/41 
.11/13/41 
.11/13/41 
.2/19/42  , 
.12/4/41  , 
.11/6/41  . 
.10/9/41  . 
. 10/23/41 
.3/12/42 

.10/2/41 
.3/26/42 
.1/15/42  . 
.10/30/41 


5/7/42 


5/14/42 
4/23/42 


4/23/42 
4/ i 5/42  ' 


. .b8/30/4l 
.bl 1/29/41 
. .b9/20/4l 
. .b2/28/42 
. .alO/4/41 
.. .b8/9/4l 
. .b9/l3/41 
. .bl/31/42 
.all/29/41 
. .b9/27/4; 
. .b2/28/42 
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.bl2/20/4l 
. .b8/30/4l 
. .a8/l6/41 
.bll/22/41 
. .b2/2l/42 
. .bl2/6/4l 
.hll/15/41 
. .b9/27/41 
.blO/25/41 
. .b3/28/42 


. .b9/27/4i 
. .b3/28/42 
. . b I /24/42 
.blO/l8/41 


.a2  28/42 

all/15/41 
.b3/28/42 
.a3/l4/42 
.a2/28/42 


5/28/42 
5/14/42 


.a3/7/42 
.a3/7/42 


.a3/2l/42 
.  33  7  42 
.a2/21/42 


.a2/28/42 


MGM 


Current  1940-41 


141  Barnacle  Bill   (CD)F  Wallace  Beery-Vlrglnia  Weldler  92. 

139  Big  Store   (M-OF  Marx   Bros. -Virginia   Grey   83. 

137  Billy  the  Kid  (Tech.)  (D)F...Rob't  Taylor-Maureen  O'Sulllvan. . .  95. 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson-Walter  Pldgeon(Tech.)  98. 

145  Dr.Kildarc'sWeddingDay{D)F.Lew  Ayres-Llonei  Barrymore  82. 

138  Getaway  (G)A   Robert  Sterling-Van  Heflin  89. 

115  I'll  Wait  For  You  (D>F  Virginia  Weldler-Robt.  Sterling  75. 

146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickey  Rooney-Judy  Garland  100. 

134  Love  Crazy  (F)A  Wm.  Powell-Myrna  Loy-Fay  Balnter  99. 

133  People  vs.  Dr.  Kildare  (D)F..Lew  Ayres-Llonel  Barrymore  77. 

143  Ringside  Maisie   (CD)F  Ann  Sothern-George  Murphy  96. 


.7/4/41 

.6/20/41 

.5/30/41 

.7/25/41 

.8/22/41 

.6/13/41 

.5/16/41 

.8/15/41 
.5/23/41 
.5/2/41 
.8/1/41 


,..b7/5/4l 
.b6/2l/4l 
.b5/3l/4l 
.b6/28/4l 
.b8/23/4l 
.b6/2l/4l 
.b5/10/41 

. .b8/9/4l 
.b5/l7/4l 
.b5/IO/41 
.b7/26/41 


142  Stars  Look  Down  (D)  M.  Lockwood-Michael  Redgrave  98. 

140  They  Met  in  Bombay  (D) A... Clark   Gable-Rosalind   Russell  92. 

148  When  Ladies  Meet  (SOA  Joan  Crawford -Rob't  Taylor  105. 

147  Whistling  In  the  Dark(MyC)F.Skelton-Rutherford   78. 

136  Woman's  Face  (D)A  Joan-Crawford- Melvyn    Douglas  106. 

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117. 

226  Born  to  Sing  (DM)  Ray  McDonald-Virginia  Weldler  81. 

220  Bugle  Sounds   (D)F  Wallace  Beery-Mariorie  Main  101. 

208  Chocolate  Soldier  (M)A  Nelson  Eddy. Rise  Stevens  102. 

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rooney-Lewis  Stone  93. 

213  Design  for  Scandal  (CD) A  Rosalind   Russell- Walter  Pidgeon...  84. 

203  Down  In  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73. 

201  Dr.  Jekyll  and  Mr.  Hyde(D)A. Spencer  Tracy-lngrld  Bergman  127. 

217  Dr.  Kildare's  Victory  (D)....Lew  Ayres-Llonel  Barrymore  82. 

207  Feminine  Touch   (C)A  Rosalind  Russell-Don  Ameche  93. 

212  H.  M.  Pulham,  Esq.  (D)A  Hedy  Lamarr-Robert  Young  120. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105. 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63. 

218  Johnny  Eager  (G)A  Lana  Turner-Robert  Taylor  107. 

215  Kathleen   (D)F  Shirley  Temple-Herbert  Marshall. ..  84. 

232  Kid  Glove  Killer  (D)F  Marsha  Hunt-Van  Heflin   74. 

202  Lady  Be  Good  (CM)F  Eleanor   Powell-Ann   Sothern  112. 

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young  81. 

219  Mr.  and  Mrs.  North  (MyC)  F .  .  Grade  Allen-William  Post,  Jr  67. 

227  Nazi   Agent   (Spy) A  Conrad  Veldt- Ann  Ayars  82. 

(Reviewed  as  "Salute  to  Courage") 

210  ShadowoftheThin  Man(CMy)  F.William  Powell-Myrna  Loy  97. 

206  Smilin'  Through  (Tech.)  (D)  F  .J.  MacDonald-Brian  Aherne  100. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Welssmuller-Maureen  O'Sulllvan.  81. 

228  This  Time  For  Keeps  (C)  F. .  .Robert  Sterling-Ann  Rutherford  73. 

211  Two  Faced  Woman  (C)A  Garbo-Melvyn    Douglas  94. 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94. 

223  Vanishing  Virginian  (CD)  K.   Grayson-F.   Morgan  101. 

225  We  Were  Dancing  (SC)A  Norma  Shearer-Melvyn  Douglas  94. 

222  Woman  of  the  Year  (CD)A. .  .Spencer  Tracy- Katharine  Hepburn ..  1 12. 

224  Yank  on  the  Burma  Road(D)F.L.  Day-B.   Nelson-K.  Luke  65. 


7/18/41 

6/27/41 

8/29/41 

8/8/41 

5/9/41 


See 
Issue  cf 
.b7/l2/4l 
,.b6/28/4l 
.b8/30/4l 
. .b8/2/4l 
.b5/IO/4l 


Jan  bl2/6/4l 

Mar  b  1/24/42 

Jan  bl2/20/4l 

Nov  blO/l8/4l 

Mar  b2/ 14/42 

Dec  bll/l5/4l 

Sept  b8/2/4l 

Sept  b7/26/4l 

Jan  bl2/6/4l 

Oct  b9/20/4l 

Dec  bll/l5/4l 

Oct  b9/20/4l 

Feb  bl/IO/42 

Jan  bl2/l3/41 

Dee  bll/l5/4l 

Apr  b3/l4/42 

Sept  b7/l9/4l 

Oct  b9/l3/4l 

Jan  b  12/20/41 

Mar  bl/24/42 

Nov  b  1 0/25/4 1 

Oct  ,_.li9/l3/4l 

Dee  bll/l5/4l 

Mar  b2/l4/42 

Nov  blO/25/41 

Nov  bl0/l8/4l 

Feb  bl2/6/4l 

Mar  bl/17/42 

Feb  bl/17/42 

Feb  bl/17/42 


Coming  1941-42 


Apache  Trail   William  Lundlgan-Donna  Reed  

Born  To  Be  Bad  (D)  Lew  Ayres-Lionel   Barrymore  a3/2l/42 

Cairo   Jeanette  MacDonald-Robt.  Young  

232  Fingers  at  the  Window(My) A.Lew  Ayres-Laraine  Day   80.. Apr  !b3/i4/42 

Get  Rich  Quick  Maisie  (CD).. Ann  Sothern-Red  Skelton  a3/28/42 

Grand  Central  Murder  (My).. Van    Heflin-Virginia   Grey  May   a3/2l/42 

Her  Cardboard  Lover  (C)  Norma  Shearer- Robert  Taylor  82/21/42 

I  Married  an  Angel  (C)  Jeanette  MacDonald-Nelson  Eddy  all/8/41 

Jackass  Mall   Wallace  Beery- Marjorie  Main  

Mrs.    Miniver    (D)  Greer  Garson-Walter  Pidgeon  al/17/42 

231  Mokey  (D)F   D.    Dailey-Donna   Reed   88. .Apr  b3/28/42 

Once  Upon  a  Thursday  (CD). Marsha  Hunt-Barry  Nelson  a3/28/42 

Pacific  Rendezvous   Lee  Bowman-Jean  Rogers  

Panama   Hattie    (CM)  Ann  Sothern- Wm.  Lundigan  a8/30/4i 

Pierre  of  the  Plains  John  Carroll-Ruth  Hussey  

233  Rio  Rita  (CM)F  Abbott  &  Costello   92.. Apr  b3/i4/42 

Ship  Ahoy  (CM)  Eleanor    Powell-Red   Skelton  May   al/i7/42 

Somewhere  I'll  Find  You(CD)  .Clark   Gable-Lana  Turner  a3/28/42 

Sunday   Punch   (C)  Jean  Rogers-William  Lundigan  May   a2/2|/42 

Tarzan's  New  York  Adventure. J.  Weismuller-M.  O'Sullivan  May   a2/l4'42 

(Former  title  "Tarzan  Against  the  World") 

'Til  You   Return   (CD)  William   Powell-Hedy  Lamarr  a3/28/42 

Tortilla  Flat  (C)  Tracy-Garfleld-Lamarr-Tamiroff  May   aI/24/42 

Tulip    Time   Van   Heflin- Kathryn  Grayson  

Yank  at  Eton  Mickey  Rooney-Edmund  Gwenn  ,  


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg   (0)F  Gorcy- Jordan- Hall    61. 

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang  63. 

Driftin'    Kid    (W)F  Tom  Keene-Betty  Miles  55. 

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  FInley  

Father  Steps  Out  (0)F  Frank  Aibertson-Jed  Prouty  63. 

Fugitive  Valley  (W)F  Corrigan- King-Terhune    60. 

Gang's  All  Here  (G)  Frankie  Darro-Mantan  Moreland  

House  of  Mystery  (H)A  Kenneth  Kent-Judy  Kelly   62. 

King  of  Zombies  (H)A  John  Archer-Mantan  Moreland  67. 

Murder  by  Invitation  (My)  A .  .Wallace   Ford-Marian   Marsh  65. 

Pioneers.   The    (W)F  Tex   Ritter-Slim  Andrews  61. 

Redhead    (D)A  June  Lang-Johnny  Downs   64. 

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  

Silver   Stallion    (D)  David  Sharpe-Leroy  Mason-Thunder  

Wanderers  of  the  Desert  (W) .  .Tom  Keene-Betty  Miles  

Wrangler's   Roost   (W)F  Range    Busters   58. 


.8/1/41  . 

.8/8/41  . 

.9/26/41 

.8/8/41  . 

.7/19/41 

.7/30/41 

.6/11/41 

.5/7/41  . 

.5/14/41 

.6/30/41 

.5/10/41 

.5/21/41 

.  10/31/41 

.5/28/41 

.6/25/41 

.6/4/41  . 


Current  1941-42 


57. 


Arizona  Bdund  (W)F  Buck  Jones-Tim  McCoy  

Arizona  Roundup  (W)  Tom  Keene  

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58. 

Black  Dragons  (My)A  Bela  Lugosi-Joan  Barclay  63. 

Borrowed  Hero  (D)F  Florence  Rise-Alan  Baxter  65. 

Continental  Express  (D)  Rex   Harrison- Valerie   Hobson  61. 

Double  Trouble  (OF  Harry  Langrion-Charles  Rogers  64. 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. 

Freckles  Comes  Home  (G) ...  .Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63. 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy   65. 

Gunman  From  Bodie  (W)F...Buck  Jones-Tim   McCoy  62. 

I  Killed  That  Man  (My)A  Ricardo  Cortez-Joan  Woodbury  70. 

Klondike  Fury  (D)A  Edmund  Lowe-Lucille  Fairbanks  68. 

Law  of  the  Jungle  (Sny)  Arline  Judge-John  King  

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jackie   Moran  62. 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn.... 

Man  From  Headquarters  (G)A. Frank  Albertson-Joan  Woodbury....  63. 

Man  With  Two  Lives  (D)  A. ..  .Edward  Norris-John  Arden   65. 

Mr.  Wise  Guy  (CD)F  East  Side   Kids  70. 

Private  Snuffy  Smith  (CD)F..Bud  Duncan-Edgar  Kennedy  67. 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard   Cromwell-Mary   Ruth  57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Rock  River  Renegades  (W). ..Range  Busters  

Saddle  Mountain  Roundun(W)  .Range  Busters  

Snooks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcey-Hiintz  Hall.  63. 

Stolen  Paradise   (D)A  Leon  Janney-Eleanor  Hunt  80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)F  Range  Busters   72. 

Tonto  Basin  Outlaws  (W)F... Range  Busters   63. 

Top  Sergeant  Mulligan  (C)F..Nat  Pendleton-Carol   Hughes  69. 

Underground   Rustlers   (W)F. .Range  Busters  56. 

Western   Mail   (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  

Zis  Boom  Bah   (DM)F  Peter  Lind  Hayes-Grace  Hayes  62 

Comin-  1941-42 

Boothill  Bandits  Range  Busters   

Corpse  Vanishes  (My)  Bela  Lugosi-Joan  Barclay  

Little  MacArthurs   Leo  Gorcey-Huntz  Hall  

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath.   

She's  In  the  Army  Veda  Ann  Borg-Marie  Wilson  5/15/42 

So's  Your  Aunt  Emma  (CD). .Roger  Pryor-ZaSu  Pitts  4/17/42 

(Former  title  "Aunt  Emma  Paints  the  Town") 
Where  Trails  End  Tom  Keene-Joan  Curtis  5/1/42  . 


7/19/41 
3/13/42 
1/30/42 
3/6/42  . 
12/5/41 
4/1/42  . 
11/21/41 
12/26/41 
1/2/42  . 
9/5/41  .. 
3/27/42  . 
9/l9'41  , 
I I/I4/4I 
3/20/42  . 
2/6/42  ., 
9/12/41  . 
12/5/41 
1/23/42  . 
3/13/42  . 
2/20/42  , 
1/16/42  . 

12/19/41 
1/9/42  .. 
2/27/42  , 
8/29/41  . 
10/24/41 
10/31/41 

1/9/42  .. 
10/10/41 
10/17/41 
11/21/41 
2/13/42  , 
11/7/41  . 


..b8/2/4l 
. .b8/9/4l 
.b9/27/4l 
.a7/l9/4l 
..b8/2/4l 
.b9/20/4l 
.a5/l7/4l 
.b5/3l/41 
.b5/l7/4l 
. .b7/5/4l 
..b5/3/4l 
.b5/l7/4l 
.a9/27/4l 
.a5/IO/4l 
.36/14/41 
.b7/l9/4l 


. .b7/26/4l 
.  .32/21/42 
.  .b2/2l/42 
. . .b3/7/42 
..bl2/6/4l 
. .b4/l 1/42 
bl I/I5/4I 
. .bl/31/42 
.all/22/41 
,  .b9/l3/Ji 
. . . b4/4/42 
.bl0/l8/4l 
. .bl 1/8/41 
. .b3/21/42 

. .31/17/^" 

. .b9/20/4l 
.311/22/41 
..bl/31/42 
..b3/ 14/42 
. .b2/ 14/42 
..bl/31/42 


.bl2/20/4l 
. .bl/IO/42 
. .32/21/42 
. . .a8/9/4l 
.blO/ll/41 
.bl2/2l/40 

..b2/28/42 
.bl 1/29/41 
..bll/l/41 
..bl/17/42 
. .31/31/42 
..bll/l/41 


.5/29/42 


.33/28/42 
!a3/i4/4» 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


April  11,  1942 


PARAMOUNT 


Current  1940-41 


.4/3/42 

.4/24/42 

.12/5/41 


Rel. 

Mins.  Date 

4038  Aloma  of  the  South  Seas  (D) F.Dorothy  Lamour-Jon  Hall  (Tech.) ..  77.  .8/29/41 

4032  Caught  in  the  Draft  (C)F  Bob  Hope-Dorothy  Lamour  81.. 7/4/41  . 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker   70. .8/29/41 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor  66. .7/18/41 

4028  I  Wanted  Wings  (D)F  Brian  Donlevy-Ray  Milland  130.. 5/30/41 

4033  Kiss  the  Boys  Goodbye(CM)  F .  D.  Ameche-M.  Martin-O.  Levant. ..  83.  .8/1/41  . 

4029  One  Night  in  Lisbon  (C)A  Madeleine  Carroll-Fred  MacMurray.  95.. 6/13/41 

4031  Parson  of  Panamint  (D)F  Charles  Ruggles- Ellen  Drew   84.. 8/22/41 

4054  Pirates  on  Horseback  (W)F...Wm.  Boyd-Russell  Hayden   69. .5/23/41 

4027  Reaching  for  the  Sun  (CD)A..Joel   McCrea- Ellen  Drew  88.  .3/2/41  . 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.) ...  91 .  .7/25/41 
4021  There's  Magic  in  Music(IVIu) F .Allan  Jones-Susanna  Foster  80.. 5/16/41 

(Reviewed  as  "Hard  Boiled  Canary") 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson   62.. 6/20/41 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78.  .8/8/41  . 

4036  World  Premiere  (C)A  John  Barrymore- Frances  Farmer  70.. 8/15/41 

^(i"'."  Current  1941-42 

2  Among  the  Living  (H)A  Albert   Dekker-Susan   Hayward  68..  12/19/41 

3  Bahama  Passage  (Tech.)  (D)  A. Madeleine  Carroll-Stirling  Hayden..  81..  1/23/42 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84. .11/7/41 

1  Buy  Me  That  Town  (C)A  Lloyd   Nolan-Constance  Moore  70..  10/3/4' 

4  Fleet's  In   (M)F  Dorothy  Lamour- William  Holden...92 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68 

2  Glamour  Boy  (C)F  Susanna  Foster-Jackie  Cooper  80 

1  Henry  Aldrich  .„,„.,.. 

for  President  (OF  Jimmy  Lydon-Mary  Anderson   70..  10/24/41 

I  Hold  Back  the  Dawn  (D)F...Chas.  Boyer-Olivia  de  Havilland  115. .9/26/41 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard-Ray  Milland          77.  3/20/42 

Louisiana  Purchase  (MC)  Bob  Hope-Victor  Moore  (Tech.)         98..  1/1/42  . 

3  Mr.  Bug  Goes  to  Town  (FA)F.Tech.  Cartoon  Feature   78  . 2/20/42 

1  New  York  Town  (CD) A  Mary   Martin-Fred   MacMurray  75..  10/31/41 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Robt.  Preston   79..  1 1/28/41 

3  No  Hands  on  the  Clock(My) F.Chester  Morris-Jean  Parker  75.. 2/13/42 

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90..  10/10/41 

W-l  Outlaws  of  the  Desert  (W)F..Wm.  Boyd-Brad   King  66  

3  Pacific  Blackout  (D)F  Robert   Preston-Martha  O'Driscoll. .  76.  .3/16/42 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.) .  .124.  .3/19/42 

4  Remarkable   Andrew   (C)F  William  Holden-Brian  Donlevy   80  . 4/17/42 

W-l  Riders  of  the  Timberline(W)  F.Bill  Boyd-Brad  King-Andy  Clyde..  59  

W-l  Secret  of  the  Wastelands(W)  F .  Wm.  Boyd-Brad  King-Andy  Clyde..  66   . 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland   94. .11/21/41 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63  

3  Sullivan's  Travels  (CD) A  Joel    McCrea-Veronica  Lake    91.. 2/6/42  . 

4  Torpedo   Boat   (A)F  Richard  Arlen-Jean  Parker   69.  3/13/42 

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde   58  

Coming  1941-42 

American  Empire  (W)  Richard  Dix-Preston  Foster  

Beyond  the  Blue  Horizon  Dorothy  Lamour-Richard  Denning  

(Former  title  "Malaya") 

Dr.  Broadway  (D)  Macdonald  Carey-Jean  Phillips  

Forest  Rangers  (D)  (Tech.) ..  .Fred  MacMurray-Paulette  Goddard  

Glass  Key   Brian  Donlevy-Veronica  Lake  

5  Great  Man's  Lady  (D)A  Barbara  Stanwyck-Joel  McCrea  91  

Henry  Aldrich,  Editor  (CD). ..Jimmy  Lydon-Charles  Smith  

5  Henry  and  Dizzy  (CD)F  Jimmy   Lydon-Charles  Smith  71  

Holiday  Inn   Bing  Crosby-Fred  Astaire  

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  

Major  and  the  Minor  Ginger  Rogers-Ray  Milland  

Mr.  and  Mrs.  Cugat  Ray  Milland-Betty  Field  

Mrs.  Wiggs  of  the  Cabbage 

Patch  (C)  Fay  Bainter-Carolyn  Lee  

5  My  Favorite  Blonde  (C)A....Bob   Hope-Madeleine  Carroll  78  

My  Heart  Belongs  to  Daddy(C) . Richard  Carlson-Martha  O'Driscoll  

Night  in  New  Orleans  (My) .  .Preston  Foster-Albert  Dekker  

(Former  title  "Morning  After") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  

Priorities  of  1942  Betty  Jane  Rhodes-Johnnie  Johnston  

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  

Silver  Queen   George   Brent-Priscilla  Lane  

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  

(Former  title  "Black  Curtain") 

Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  

Take  a  Letter  Darling  (C)  Rosalind  Russell-Fred  MacMurray  

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  

Tombstone    (W)  Richard  Dix-Frances  Gifford  

5  True  to  the  Army  (CM)  F . . . .  Judy  Canova-Allan  Jones- Ann  Miller  76  

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George  

Wake  Island   Brian  Donlevy-Robert  Preston  

Wildcat    (D)  Richard  Arlen-Arline  Judge  

Wrecking  Crew   Richard  Arlen-Chester  Morris  

Young  and  Willing  (0)  William  Holden-Susan  Hayward  

(Former  title  "Out  of  the  Frying  Pan") 


See 
Issue  of 
.b8/30/4l 
.b5/3l/4l 
.b8/23/4l 
.b7/l9/4l 
.b3/29/4l 
.b6/28/4l 
.b5/IO/4l 
.b6/2l/4l 
.b5/24/4l 
.b4/l2/4l 
.b6/2l/4l 
. .b3/l/4l 

.b6/l4/4l 
. .b8/2/4l 
.b8/23/4l 


. .b9/6/4l 
bl2/l3/4l 
..b9/6/4| 
. .b8/2/4l 
.b 1/24/42 
.b 1/24/42 
..b9/6/4l 

..b8/2/4l 
..b8/2/4l 
.bl/17/42 
bl 1/29/41 
.bl2/6/4l 
..b8/2/4l 
..b9/6/4l 
bl2/l3/4l 
. .b8/2/4l 
.b9/27/4l 
.bl2/6/4l 


RKO-RADIO 


Current  1940-41  (Cont. 


.b3/2l/42 
.bl/17/42 
.b9/27/4l 
. b9/27/4 I 
. .b9/6/4l 
.b9/27/4l 
.bl2/6/4l 
.bl/17/42 
.b9/27/4l 


.a  1 724/42 
.a8/IS/4l 


.a  1 1/29/41 
..32/28/42 


.b3/2l/42 
.33/14/42 
.b3/2l/42 
..al/3/42 
.31/31/42 


.al2/27/4l 

..a3/2l/42 
..h3/2l/42 
. . .33/7/42 
.alO/ll/41 

...al/3/42 


.32/21/42 

..a8/9/4l 
.al/24/42 
.b3/2l/42 
.alO/4/41 
.b3/2l/42 
.33/28/42 


.a2/28/42 
ai2/26/4i 


PRODUCERS  RELEASING  CORP.  1940-41 


162  Billy  the  Kid  in  Santa  Fe(W). 
116  Blonde  Comet  (D)  

111  Crimin3ls  Within  (My) A 
115  Dangerous  Lady  (My)F.. 

113  Desperate   Cargo  (D)A.. 

112  Double  Cross  (G)F  

109  Emergency  Landing  (Spy)F... 

124  Gambling  Dsughters  (D)A  

126  Jungle  Man  (D)F  

167  Lone  Rider  Ambushed  (W)F.. 

168  Lone  Rider  Fights  Back  (W) 
166  Lone  Rider  in  Frontier  Fury. 
165  Lone  Rider  in  Ghost Town(W)  F 

114  Mr.  Celebrity  (D)F  

123  Paper  Bullets  (D)A  

125  Reg'lar  Fellers  (D)F... 

110  South  of  P3n3m3  (Spy)F 
156  TeX3S   Marshal  (W)  


Bob-Steele-Marin  Fais-St.  John  66. 

Robert  Kent-Virgini3  Vale  67. 

Eric  Linden-Ann  Doran  70. 

Neil  Hamilton-June  Storey  66. 

Ralph  Byrd-Carol  Hughes  69. 

Kane  Richmond-Pauline  Moore  61. 

Carole  Hughes  79. 

Cecilia  Parker-Roger  Pryor  67. 

Buster  Crabbe-Sheila  Darcy  63. 

Geo.   Houston-AI  St.  John  67. 

George  Houston-AI  St.  John  64. 

George  Houston-AI  St.  John  62. 

Geo.   Houston-Alaine  Brandos  64. 

James  Seay-Doris  Day   66. 

Jo3n  Woodbury-Jsck  L3Rue  72. 

Billy   Lee-'Alfalfa'  Switzer  65. 

Roger  Pryor-Virgini3  V3le  68. 

Tim  McCoy- K3y  Leslie   62. 

1941-42 

238  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbe-AI  St.  John  58. 

259  Billy  the  Kid  Trapped  (W)... Buster  Crabbe-AI  St.  John  59. 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John  64. 

208  Bombs   Over   Burma  Anna  May  Wong-Noel  Madison  

207  Broadway  Big  'Shot  (CD)A. .  .Ralph   Byrd-Virginia  Vale  63. 

211  Dawn  Express  (Spy)  Michael  Whslen-Anne  Nagel  66. 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg  65. 

219  Gallant  Lady   Sidney  Blackmer-Rose  Hobart  

202  Girls  Town  (D)  Edith   Fellows-June  Storey  68. 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy  68. 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh  67. 

218  Inside  the  Law  Wallace   Ford-Frank  Sully  

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue  63. 

263  Lone  Rider  and  the  B3ndit(W)  .George  Houston-AI  St.  John  55. 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  St.  John  59. 

209  Mad  Monster   Johnny  Downs-George  Zucco  

201  Men  of  San  Quentin  J.  Anthony  Hughes-Eleanor  Stewart  

213  Mirscle  Kid  (D)A  Tom  Neal-Carol  Hughes-Vicki  Lester  66. 

217  Panther's  Claw  (My)F  Sidney   Blackmer-Rickey   Vallin  74. 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  64. 

253  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radio)  Boyd-Art  Davis  62. 

229  Strangler   Judy  Campbell-Sebastisn  Shaw  67. 

230  Swamp    Woman  Ann  Corio-Jack  La  Rue   68. 

251  Tpxas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60. 

214  Today  I  Hang  (D)A  Walter  Woolf  King-Mona  Barrie  67. 

210  Too  Many  Women   (C)  Neil  Hamilton-June  Lang  67. 


.7/11/41 

.  12/26/41 

.6/27/41 

.9/12/41 

.7/4/41  . 

.6/27/41 

,5/23/41 

.8/1/41  . 

.10/10/41 

.8/29/41 

.11/7/41 

.8/8/41  . 

.5/16/41 

.10/31/41 

.6/13/41 

.8/15/41 

.5/2/41  . 

.6/13/41 


12/12/41 
2/20/42  . 
10/24/41 
5/29/42  . 
2/6/42  .. 
3/27/42  . 
1/23/42  . 
6/12/42  . 
3/6/42  .. 
10/17/41 
4/10/42  . 
5/8/42    .  , 
12/19/41 
1/16/42  . 
3/13/42  . 
5/22/42  . 
5/15/42  . 
I I/I4/4I 
4/17/42  . 
2/13/42  . 

4/24/42  . 
4/3/42  .  , 
12/5/41  . 
1/2/42  ., 
,1/30/42  . 
,2/27/42  , 


RKO-RADIO 


Current  1940-41 


185  Cyclone  on  Horseback  (W)  Tim  Holt-Marjorie  Reynolds  60. 

166  Frank  Buck's  Jungle  Cavalcade. Frank   Buck   77. 

129  Hurry,  Charlie,  Hurry  (C)F..Leon  Errol-Mildred  Coles   65. 

175  Little  Foxes  (D)A  Bette  Davis-Herbert  Marshall  116. 

135  My  Life  With  Caroline  (C)... Ronald  Colman-Anna  Lee   81. 

191  Reluctant  Dragon (C-Cartoon) F . Benchley  and  Cartoon  Characters  73. 


,6/13/41 

6/27/41 

7/25/41 

8/29/41 

8/1/41  . 

6/20/41 


.  .37/19/41 
.311/22/41 
. .b8/l6/4l 
.blO/ll/41 
. .blO/4/41 
. .b8/l6/4l 
..b7/l2/4l 
, .b9/l3/4l 
.blO/ll/41 
. .bll/l/41 
.bl2/27/4l 
. .37/26/41 
. .b5/l7/4l 
. .blO/4/41 
. .b6/l4/4l 
. .b8/30/41 
, .b4/26/4l 
. .35/17/41 


■  b 12/27/4 1 
. .31/24/42 
,. bll/l/41 

..bi/i7/42 
.  .32/28/42 
. .b2/ 14/42 

'.'.kVnvki 

.blO/25/41 
. .  .33/7/42 

'b 12/27/41 
. .al2/6/4l 
. .31/31/42 


, .bl/31/42 
, .b3/2l/42 
.312/13/41 


.310/11/41 
.all/22/41 
..b3/l4/42 
..al/31/42 


. .35/10/41 
..b7/l9/4l 
. .b7/l2/4l 

. .b8/l6/4l 
. .b7/l9/4l 
...b6/7/4l 


Rel. 
Date 
5/31/41 
8/22/41 

5/23/41 
8/8/41  , 
7/18/41 
5/30/41 
6/20/41 
7/4/41  . 


Sea 
luua  of 

. .b6/2l/4l 
..b8/30/4l 

. .b5/l7/4l 
..37/12/41 
. .b8/l6/4l 
. .b5/24/4l, 
...b7/5/4l 
. .b7/19/4l 


10/17/41  ..b7/l9/4l 


Mins, 

131  Ssint's  V3cation  (My) A  Hugh  Sinclair-Sally  Gray  65.. 

136  Scattergood  Meets  B'w3y(D) F .Guy  Kibbee-Emma  Dunn  70. 

132  Scattergood  Pulls  the 

Strings    (D)F  Guy  Kibbee    65. 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Cl3yton  

172  Story  of  the  Vatican  (Doc.) ..  .March  of  Time  Feature   54. 

133  Sunny  (MC)F  A.  Neagle-J,  Carroll-R,  Bolger  98.. 

134  They  Meet  Again   (D)F  Jean  Hersholt- Dorothy  Lovett  67. 

126  Tom,  Dick  and  H3rry  (C)A. .  .Ginger   Rogers-Geo.    Murphy  86. 

Block  _  in^i  ,1-1 

No.  Current  1941-42 

1  All  Th3t  Money  C3n  Buy(D)A.Anne  Shirley-W3lter  Huston  106. 

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (C)A  Barbara   St3nwyck-G3ry   Cooper  III. .1/9/42   bl2/6/4l 

W-l  B3ndit  Trail  (W)F  Tim  Holt-Janet  W3ldo   60. .10/10/41  ...b9/6/4l 

5  Bashful   Bachelor   (C)F  Lum  'n'  Abner   74.. 3/20/42  ...b3/2l/42 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe          67.. 2/13/42  ,..bl/IO/42 

I  Citizen    Kane   (D)A  Orson  Welles- Dorothy  Comingore. ..  120.  .9/5/41   b4/l2/4l 

3  Date  With  the  F3lcon(MyC)F. George  Sanders- Wendy  Barrie   63. .1/16/42  ...bll/8/41 

W-l  Dude  Cowboy   (W)F  Tim   Holt-M3rjorie  Reynolds  59. .12/12/41  ...b9/6/41 

Dumbo    (FA)F  Disney  C3rtoon  Fe3ture  (Tech.)  64. .10/31/41  ..blO/4/41 

F3nt3si3  (FA)F  Technicolor  Cartoon   85. .4/3/42  ...bll/18/40 

1  Father  Takes  a  Wife  (C)A  Adolphe  Menjou-Glori3  Sw3nson  79..  10/3/41  ...b7/l9/4l 

3  Four  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger   68. .1/23/42  ...bll/8/41 

2  Gay  Falcon  (My) A  George  Sanders- Wendy  Barrie   66..  10/24/41  ..b9/20/4l 

4  J03n  of  P3ris  (D)  Michele  Morg3n-P3ul  Henreid   91. .2/20/42  ...bl/IO/42 

1  Lady  Scarface  (D)F  Dennis  O'Keefe- Frances  Neal   66.. 9/26/41  ...b7/26/4l 

W-2  Land  of  the  Open  R3nge(W) F .Tim  Holt-Ray  Whitley   60. .4/10/42  ..bl2/l3/4l 

2  Look  Who's  Laughing  (C)  F. .  .Berger  &  McCarthy   79.  .11/21/41  ..b9/20/4l 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol   73.. 3/13/42  ...bl/IO/42 

2  Mexican  Spitfire's  Baby  (OF. Leon  Errol-Lupe  Velez-Zasu  Pitts..  70. .11/28/41  ...b9/6/4l 

3  Obliging  Young  Lady  (C)F...Joan  Carroll-Edmond  O'Brien   80. .1/30/42  ...bll/8/41 

1  Parachute   B3tt3lion   (D)F  Robert  Preston-N3ncy  Kelly  75. .9/12/41  ...b7/l9/4l 

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore- Lupe  Velez.  96. .12/26/41  ..bll/8/41 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60. .2/27/42   h9/6/4l 

4  Sing  Your  Worries  Aw3y(CM)  .Bert  Lshr-Buddy  Ebsen-Patsy  Kelly  71.. 3/6/42   bl/IO/42 

2  Suspicion    (D)A  Cary  Grant-Joan  Fontaine  99. .11/14/41  .,b9/20/4l 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67. .11/7/41  ...b9/20/4l 

4  Valley  of  the  Sun  (D)  James  Cr3ig-Lucille  B3II   80. .2/6/42   bl/IO/42 

3  Weekend  for  Three  (OA  Dennis  0'Keefe-j3ne  Wy3tt  66. .12/12/41  .blO/25/41 

Coming  1941-42 

Army  Surgeon   Jane  Wyatt-Kent  Tsylor  

Bambi   Disney  Cartoon  Feature  

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  

6  Falcon  Takes  Over  George  Sanders-Allen  Jenkins  

Journey  Into  Fear  (Spy)  Joseph  Gotten- Dolores  del  Rio  

6  Magnificent  Ambersons   J.  Gotten- Dolores  Costello-T.  Holt  

5  Mayor  of  44th  Street  (CDM)A. George  Murphy-Anne  Shirley  85.. 

6  Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez  

6  My  Favorite  Spy  (MyC)  Kay  Kyser-Ellen  Drew  

6  Powder  Town   Victor  McLaglen-Edmond  O'Brien  

5  Scattergood  Rides  High  (D)F.Guy  Kibbee- Dorothy  Moore  66 

Scattergood  Survives  a  Murder. Guy  Kibbee-Margaret  Hayes  

Silver  Spoon   Richard  Carlson-Dorothy  Comingore.... 

Syncopation  (DM)   Adolphe  Menjou-Jackie  Cooper  

W-2  Thundering  Hoofs  (W)F  Tim   Holt-Ray  Whitley   60 

5  Tuttles  of  Tahiti  (D)F  Charles  Laughton-Jon  Hall  94 


6/12/42 
6/5/42  . 


5/8/42  . 

6/26/42 
6/19/42 
5/29/42 
4/24/42 


. . . In  Prod. 
.bl2/13/4l 
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. . .33/7/42 
. .32/28/42 
.312/20/41 
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3/15/42 
8/10/42 
4/17/42 


REPUBLIC  Current  1940-41 

16  AngelsWithBrokenWings(CD)F.Binnie  B3rnes-Gilbert  Roland   72.. 5/27/41  . 

28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes...  61. .9/5/41  .. 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes   58. .7/24/41  . 

15  Country  Fair  (CM)F  Eddie  Foy,  Jr.-June  Clyde  74.. 5/5/41  .. 

77  Desert  B3ndit  (W)F  Don   B3rry-Lynn   Merrick   56.. 5/24/41  . 

26  Doctors  Don't  Tell  (D)F  John  Be3l-Florence  Rice   65.. 8/27/41  . 

42  Down  Mexico  W3y  (W)F  Gene  Autry-Smiley  Burnette   78. .10/15/41 

68  Gangs  of  Sonera  (W)F  Three  Mesquiteers    56.. 7/10/41  . 

22  Gay  V3g3bond,  The  (CD)F  Ruth   Donnelly-Roscoe  Karns   66.. 5/12/41  . 

4  Ice  C3p3des  (CDM)F  Dorothy  Lewis-Jerry  Colonna   88.  .8/20/41  . 

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick   57.. 6/24/41  . 

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  58.. 6/20/41  . 

23  Poison  Pen  (D)A  Flora  Robson-Rob't  Newton   66.  .6/30/41  . 

3  Puddin'   Head  (OF  Judy  Canova- Francis  Lederer   80.. 6/25/41  . 

25  Rags  to  Riches  (G)F  Alan  B3xter-M3ry  Carlisle   57.. 7/31/41  . 

67  Saddlemates  (W)F   Three  Mesnuiteers    56. .5/26/41  . 

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "G3bby"  Hsyes.  56. .5/7/41  .. 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  65.. 7/15/41  . 

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette   64.. 8/25/41  . 

Current  1941-42 

118  Affairs  of  Jimmy  V3lentine(D). Dennis  O'Keefe-Ruth  Terry   72.. 3/25/42  . 

171  Apsche   Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick  56.. 9/12/41  . 

174  Arizona  Terrors  (W)F  Don  "Red"  B3rry-Lynn  Merrick         56..  1/6/42  .. 

164  Code  of  the  Outl3W  (W)F  The  Three  Mesquiteers   57. .1/30/42  . 

145  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette   66..  1/22/42  . 

172  De3th  V3lley  0utl3WS  (W)F...Don  B3rry-Lynn  Merrick   56. .9/29/41  . 

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Os3  M3Ssen...  70. .11/10/41 

162  Gauchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele   56. .10/24/41 

144  Heart  of  the  Rio  Grande(W)F.Gene  Autry-Smiley  BuVnette   68.. 3/11/42  . 

108  Hurricane  Smith   (D)F  Ray  Middleton-Jane  Wy3tt   69.. 7/20/41  . 

151  Jesse  J3mes  3t  B3y  (W)F  Roy  Rogers-George  "G3bby"  H3yes.  56..  10/17/41 

176  Jesse  Jsmes,  Jr.   (W)F  Don  "Red"  B3rry-Lynn  Merrick         55.. 3/25/42  . 

101  Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne   87..  1/5/42  .. 

153  Man  From  Cheyenne  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  60. .1/16/42  . 

110  Mercy  Island  (D)A  Ray  Middleton-Gloria  Dickson  72. .10/10/41 

173  Missouri  Outlaw  (W)F  Don  "Red"  B3rry-Lynn  Merrick        58. .11/25/41 

107  Mount3in  Moonlight  (C)F  Wesver  Bros.  &.  Elviry   68.  .7/12/41  . 

112  Mr.  District  Attorney  in 

the  Carter  Case  James  Ellison-Virginia  Gilmore  68..  12/18/41 

161  Outlaws  of  Cherokee  Trail  (W)F. Three  Mesquiteers    56. .9/10/41  . 

122  Pardon  My  Stripes  (OF  Bill  Henry-Sheila  Ryan   64..  1/26/42  . 

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker   76.. 8/29/41  . 

121  Public  Enemies  (D)  Philip  Terry-Wendy  Bsrrie   66..  10/30/41 

165  Raiders  of  the  Range  (W)F...Bob  Steele-Tom  Tyler   54.. 3/18/42  . 

152  Red  River  Valley  (W)F  Roy  Rogers-Sslly  Psyne  63..  12/12/41 

109  Ssilors  on  Leave  (OA  William  Lundigan-Shirley  Ross  71.. 9/30/41  . 

116  Shepherd  of  the  Ozarks  (C)F..We3Vcr  Bros.  &  Elviry   70. .3/26/42  . 

143  Sierr3  Sue  (W)  Gene  Autry-Smiley  Burnette  64..  11/12/41 

102  Sleepytime  G3I   (CM)F  Judy  Canova-Tom  Brown   80. .3/5/42  .. 

154  South  of  Santa  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  H3yes...  55.. 2/17/42  . 

175  St3geco3ch  Express  (W)F  Don  "Red"  Barry-Lynn  Merrick         57. .3/6/42  .. 

155  Sunset  on  the  Desert  (W)F...Roy  Rogers-George  "Gabby"  Hayes.  55. .4/1/42  .. 

114  Tragedy  at  Midnight(My-C)  A.John  How3rd-M3rg3ret  Lindssy          68.  .2/2/42  .. 

113  Tuxedo  Junction  (C)F  Weaver  Bros.  &  Elviry   71..  12/4/41  . 

163  West  of  Cimarron  (W)  Three  Mesquiteers   55..  12/15/41 

115  Yokel  Boy  (OF  Joan  Davis-Albert  Dekker   69.. 3/13/42  . 

Coming  1941-42 

117  Girl  From  Alaska  (D)  Ray  MIddleten-Jean  Parker  

Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie  

In  Old  California  John  Wayne-Blnnle  Barnes  

Remember  Pearl  H3rbor(Spy) . Don3ld  Barry-Fay  McKenzie  

S.O.S.  Coast  Guard  Ralph  Byrd-Bela  Lugosi  

Stardust  On  the  Sage  Gene  Autry-Smiley  Burnette  

Suicide  Squadron   Anton  Walbrook-Sally  Gray  

166  WestW3rd  Ho!  (W)  Three  Mesquiteers  

Yukon   P3trol   Allen   Lane-Lita  Conway  


.a  1 1/29/41 
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. .b9/l3/4l 
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.  .b8/l6/4l 
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..b6/2l/4l 
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.4/16/42 

.4/20/42 
.5/16/42 
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.4/16/42 
.5/25/42 
.4/20/42 
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.4/30/42 


. .b3/28/42 
. .b9/27/4l 
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.bl2/27/4l 
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rbll/l5/4l 
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. .bl2/6/4l 
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. .32/7/42 
.33/14/42 


20TH  CENT.-FOX 


Current  1940-41 


148  Accent  on  Love  (OF  Geo.  Montgomery-Osa  Massen  61. .7/11/41 

143  Blood  and  Sand  (Tech.)  (D) A. Tyrone  Power-Linda  Darnell  125.. 5/30/41 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North  59. .6/13/41 

141  Cowboy  and  the  Blonde(CD)  F  .Mary  Beth  Hughes-G.  Montgomery.  68.  .5/16/41 

149  Dance  Hall  (OF  Cesar  Romero-C3role  L3ndis  73.. 7/18/41 

144  For  Be3uty's  Sake  (CD)A  Ned  Sparks- Marjorie  Rambeau  62.. 6/6/41 

140  GreatAmeric3nBro3dcast(DM)  FAIice  Faye-John  Payne-Jack  Oakie.  90.  .5/9/41 

142  Great  Commandment  (D)F  John  Beal-Albert  Dekker   80.. 5/23/41 

146  Man  Hunt  (Soy)F  Walter  Pidgeon-Joan  Bennett  100.  .6/20/41 

147  Moon  Over  Miami  (MOF  Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41 

145  Very  Young  Lady  (CD)F  Jane  Withers-Nancy  Kelly   79.. 6/27/41 


.b6/28/4l 
.b5/24/4l 
.b7/27/40 
.b4/26/4l 
,b6/28/4l 
, .b7/5/4l 
, .b5/3/4l 
,b4/l2/4l 
,b6/l4/4l 
,b6/2l/4l 
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ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


April  11,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


20TH  CENT  -FOX 


Block 
No. 


Current  1941-42 


7  Relle  Starr  (Tech  )  (D)A  Gene  Tierney-Randolph  Scott  87. 

6  Blue,  WhTte  and  krfeit  (Dj. Lloyd  Nolan:Mary  Beth  Hughes....  75. 
5  Cadet  Girl  (CD)  A  Carole  Landis-Geo.   Montoomery. . . .  71. 

8  Castle  in  the  Desert  (My) F .. .Sidney  Toler-Arleen  Whelan.. 
I  Charley's  Aunt  (OF  Jack  Benny- Kay  Francis. 


I  Dressed  to  Kill  (D)  F. !  1 .Lloyd  Nolan-Mary  Beth  Hughes. 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Rornero  .. 

1  Rreat  Guns  (OF  Laurel  and  Hardy-Sheila  Ryan.. 


Wake  Up  Screaming  (My)  F.Betty  Grable-Victor  Mature. 

(Reviewed  as  "Hot  Spot") 


W-2  Lone  Star  Ranger  (W)F  John  Kimbrougn-s>neiia  «yan... 

3  Man  at  Large  (Spy)F  Marjorie  Weaver- Richard  Derr. 


8  Night  Before  the  Divorce(C)A.Lynn  Ban-Joseph  Allen,  Jr. 
8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwe 


1  Private  Nurse  (D)F  Brcnda  Joyce-Jane  Darwell.  

9  Remarkable  Mr.  Kipps  (D)A.. Michael   Redgrave- Diana  Wynyard. 

7  Remember  the  Day  (D)  Claudette  Colbert-John   Payne..  . 

W-l  Ridersofthe  PurpleSage  (W)F. George  Montgomery-Mary  Howard. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  

9  Rings  on  Her  Fingers  (D)F... Henry  Fonda-Gene  Tierney  

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie...  

8  Roxie  Hart  (OA  Ginger  Rogers-Adolphe  Menjou  


3  Week-end  in  Havana  (D)  F ...  .Alice  Faye-John  Payne  (Tech.). 
3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Ban.  ..  


7  Young  America  (D)  Jane  Withers-William  Tracy. 

Coming  1941-42 
II  It  Happened  in  Flatbush  (D). Lloyd  Nolan-Carole  Landis  .   

10  Mad  Martindales  (C)  Jane  Withers-Marjorie  Weaver   

11  Magnificent  Jerk   (CD)  D.  Ameche-H    Fonda- Lynn  Ban  

10  Man  Who  Wouldn't  Die  (My). Lloyd  Nolan-Marjone  Weaver  

10  Moontide   J.  Gabin-I.  Lupino-C.  Rams  

10  My  Gal  Sal  (DM)  (Tech.) ....  Rita   Hayworth- Victor  Mature  

12  Outlaw.  The   Walter  Huston-Thos.  Mitchell.,  

11  Ten  Gentlemen  from  ^  „ 

West  Point  (D)  George  Montgomery-M.  O'Hara  

12  This  Above  All  Tyrone  Power-Joan  Fontaine  

10  Whispering  Ghosts  (My)  Brenda  Joyce-Milton  Berle  _. 

9  Who  Is  Hope  Schuyler?  {My)A.Mary  Howard-Robt.  Lowery  37 


Rel. 

Mins.  Date 

87. 

.9/12/41 

75 

.1/6/42  . 

71 

.  1 1/28/41 

62 

.2/27/42 

81 

.8/1/41  . 

62 

.9/5/41  . 

73 

.  12/12/41 

74 

.8/8/41  . 

67 

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74 

.10/10/41 

1 18 

. 12/26/41 

82 

. 1 I/I4/4I 

58 

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69 

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60 

. 1 1/28/41 

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. 10/24/41 

67 

.3/6/42  . 

70 

.2/13/42 

61 

. 12/19/41 

60 

.8/22/41 

86 

.3/27/42 

86 

.1/1/42  . 

56. 

. 10/10/41 

72 

.1/23/42 

86 

.3/20/42 

93 

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73 

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88 

. 11/14/41 

87 

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64 

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97 

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73 

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.7/10/42 

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Sea 
Issue  of 

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UNIVERSAL 


Coming  1942-43 

A-Haunting  We  Will  Go  Laurel  &.  Hardy-Sheila  Ryan  

Edgar  Allan  Poe  Linda  Darnell-John  Shepperd  

Footlight  Serenade  (D)  Betty  Grable-Victor  Mature...  

Orchestra  Wife   Geo.  Montgomery-Maureen  0  Hara. 

Pied  Piper   Monty  Woolley- Roddy  McDowall... 

Postman    Didn't   Ring  Brenda  Joyce-Richard  Travis.  

Tales  of  Manhattan  (D)  Fonda-Rogers-Boyer-Hayworth   

Through   Different  Eyes  Mary   Howard- Donald  Woods  

Thunder  Birds  (D)  Gene  Tierney-Preston  Foster  


.34/4/42 


.8/7/42 


.al2/6/41 


UNITED  ARTISTS 


Current 


All  American  Co-Ed  (CM)F.. Frances  Langford-Johnny  Downs. 
Broadway  Limited  (C.D)F. .  ..Victor  McLaglen-""""i=  n>K.»f. 


48 

.10/31/41 

.blO/l8/4l 

73. 

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50. 

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. .bl/31/42 

110. 

.11/28/41 

.bl2/20/4l 

3/13/42 

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45. 

, 12/19/41 

.bl2/20/41 

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48. 

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b 1/3/42 

100. 

.9/19/41  . 

.bl0/l8/4l 

108. 

.4/3/42  . 

. .b3/28/42 

104 

.9/29/41  . 

..b8/23/4l 

112. 

.9/12/41 

.. .b5/3/41 

45 

.11/14/41 

..bll/1/41 

100 

.3/20/42  . 

..b2/l4/42 

84 

.10/10/41 

...b8/2/4l 

43 

. 10/17/41 

. .b9/27/4l 

104 

.2/6/42  . 

.bl2/27/41 

92 

.  10/31/41 

.bl0/l8/4l 

50 

.9/12/41 

.. .b8'9/4l 

76 

.7/4/41  . 

. .b7/12/4l 

98 

.3/6.'42  . 

..b2/2l/42 

Coming  1941-42 

About  F3ce  (C)  Willism  Tracy-Joe  Sawyer  

Bridget  From  Brooklyn  Arline  Judge-William  Bendix.  

Cuban3  (CM)   Marjorie  Woodworth-Gcorge  Givot  

Friendly  Enemies  (C)  Charles  Winninger-Charlie  Ruggles  

Hitler's  Valet  Bobby  Watson-Joe  Devlin  

Miss  Annie  Roeney  Shirley  Temple- William  Gargan.  

Moon  and  Sixpence  George  S3nders- Herbert  M3rshall  ;•,;;•,:„• 

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  

Twin  Beds  (C)  George  Brent-Joan  Bennett  4/24/4Z 


.31/31/42 


. .32/7/42 
.a3/l4/42 


.In  Prod. 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (C)F  B3by  Sandy-Kathryn  Adams  60. 

5028  Black  Cat  (My)A  Hugh  Herbert-Broderick  Crawford..  70. 

5039  Cracked  Nuts  (O  L'na    Merkel-Stuart    Erwin  65. 

5057  Dangerous  Game  (0)F  Richsrd  Arlen-Andy  Devine  60. 

5038  Hello  Sucker  (F)A   Hugh  Herbert-Peggy  Moran  60.. 

5029  Hit  the  Road  (D)F  George  MacLane-Dead  End  Kids...  60. 

5000A  Hold  That  Ghost  (CM)  Abbott  &.  Costello- Evelyn  Ankers...  86. 

5000  In  the  Navy  (CM)F  Abbott  &.  Costcllo-Dick  Powell  86. 

5066  Law  of  the  Range  (W)  Johnny  M3ck  Brown  60. 

5055  Men  of  the  Timberl3nd  (A)  F .  .Richard  Arlen-Andy  Devine  61. 

5056  Raiders  of  tho  Desert  (A)  F ..  .Richard  Arlen-Andy  Devine  60. 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56. 

5031  San  Antonio  Rose  (M)F  Robert  P3ige-J3ne  Frszee  63. 

5044  This  Womsn  Is  Mine  (PD)A.  .Franchot  Tone-Walter  Brennan  92. 

50I2A  Tight  Shoes   (OF  Brod  Crawford-Ann  Gwynne  67. 

5034  Too  Many  Blondes  (CM) A  Rudy  Vallee-Helen  Parrish  60. 

Current  1941-42 

6007  Appointment  for  Love  (D)  Chas.  Boyer-Margaret  Sullavan  89. 

6063  Arizona  Cyclone  (W)F  Johnny  Mack  Brown   57. 

6013  Badlands  of  Dakota  (W)F  Crawford-Herbert-Devine    73. 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey  64. 

6035  Burma  Convoy  (A) A  Charles  Bickford- Evelyn  Ankers  59. 

Butch  Minds  the  Baby  (C) A.. Brod  Crawford-Virginia  Bruce  76. 

6037  Don't  Get  Personal   (C)  H.   Herbert-A.   Gwynne   60. 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60. 

6027  'Frisco   Lil    (D)A  Irene  Hervey-Kent  Taylor   60. 

6012  Ghost  of  Frankenstein(H)A. .  .Sir  C.  H3rdwicke-L.  Chaney,  Jr  67. 

6045  Girl  Must  Live  (OA  Margaret  Lockwood    69. 

6046  Hellz3poppin   Olsen  snd  Johnson-M3rtha  Raye  84. 

6005  It  Started  With  Eve  (CD)  F . . . Deanna  Durbin-Charles  Lsughton...  90. 

6032  Jail  House  Blues  (C)A  Anne  Gwynne-Nat  Pendleton  62. 

6026  Juke  Box  Jenny  (M)F  Harriet  Hilliard-Ken  Murr3y  65. 

6001  Keep  'Em  Flying  (OF  Abbott  &  Costello-Carol  Bruce  80. 

6051  Kid  From  Kansas  (A)F  Dick  Foran-Leo  Carrillo  60. 

6042  Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd  60. 


,7/4/41  . 
5/2/41  . 
8/1/41  . 
8/22/41 
7/11/41 
6/27/41 
8/8/41  . 
5/30/41 
,6/20/41 
,6/6/41  . 
.6/18/41 
,7/18/41 
,6/20/41 
.8/22/41 
.6/13/41 
5/23/41 


.10/31/41 
.11/14/41 

.9/5/41  .. 
.2/6/42  .. 
.10/17/41 
.3/20/42  . 
.1/2/42  .. 
.10/24/41 
.3/6/42  .. 
.3/13/42  . 
.9/19/41  . 
.12/26/41 
.9/26/41  . 
.1/9/42  ., 
.3/27/42 
.11/28/41 
.9/19/41 
.2/27/42 


. . .Coming 
.all/29/41 


. .b6/28/41 
. .b4/26/41 
. .b7/26/4l 
...b3/8/4l 
...b7/5/4l 
. .b6/28/41 
...b8/2/4l 
. .b5/3l/4| 
. .b7/l9/4l 
. .b5/31/4l 
. .b7/l2/41 
. .b8/16/41 
. .b6/28/4l 
. .b8/23/4l 
..b6/14/41 
. .b5/24/4l 


.blO/25/41 
..b3/ 14/42 
..h8/30/4l 
. .bl/17/42 
..blO/4/41 
. .b3/28/42 
...bl/3/42 
.blO/18/41 
..b2/28/42 
. ..b3/7/42 
.blO/M/41 
.bl2/20/41 
. .blO/4/41 
..bl/17/42 
. .b3/28/42 
.bl  1/22/41 
. .b9/20/41 
. .bl/IO/42 


Current  1941-42  (Cont.)  ,  S" 

Mins.  Date  Issue  of 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61.. 9/5/41   b9/20/41 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  58. .11/21/41  .blO/11/41 

6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs  60. .12/19/41  .bl2/l3/41 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   62. .10/3/41  ...blO/4/41 

6025  Moonlight  in  Hawaii  (CM)  F .  .Johnny  Downs-Jane  Frazee  60. .11/21/41  .blO/ll/41 

6022  Mysteryof  MarreRoget(HMy)A,Patric  Knowles- Maria  Montez  61 .  .4/3/42   b4/4/42 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.   Fields-Gloria  Je3n  71. .10/10/41  .b(0/ll/41 

6023  North  to  the  Klondike  (A)F..Brod  Crswford-Lon  Chsney,  Jr   58  . 1/23/42  ...bl/24/42 

6014  P3ris  Calling   (D)A  Elisabeth  Bergner-Randolph  Scott..  93..  1/16/42  ...bl2/6/4l 

6044  Quiet  Wedding   Margaret  Lockwood    63..  1 1/21/41  ...bl/3/42 

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &  Costello-Dick  Foran   86.. 2/20/42  ...b2/l4/42 

6052  Road  Agent  (D)A  Leo  C3rrillo- Andy  Devine-D.  Foran.  60.. 2/6/42   bl2/6/4l 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel .  62.  .12/5/41  ...bl2/6/4l 

6030  Sing  Another  Chorus  (MC)  F .  .Johnny  Downs-Jane  Frazee  64.  .9/19/41  ...b9/13/41 

6020  South  of  Tahiti   (D)F  Brian  Donlevy-Maria  Montez  75..  10/17/41  .blO/25/41 

6048  Spoilers    (D)  Marlene   Dietrich-Randolph  Scott  4/10/42   . .  .a2/28/42 

6064  Stage  Coach  Buckaroo  (W)F..J.  Mack  Brown-Fuzzy  Knight   58. .2/13/42  ...b3/28/42 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray   66. .11/7/41  ...bll/1/41 

6039  Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert   61. .1/30/42  ., .bl/17/42 

6004  Unfinished  Business  (CD) A. .. Irene  Dunne-Roht.  Montgomery   94.  .9/12/41  .,.b8/3D/41 

6053  L  nseen  Enemy  (Soy)A  Leo  C3rrillo-Andy  Devine   60.  . 4/10/42   b4/4/42 

6017  What's  Cookin'  (M)F  Andrews  Sisters-Gloria  Jean   66  . 2/20/42  ..,b2/21/42 

6015  Wolf   Man   (H)A  C.  R3ins-D.  Foran-L.  Chaney,  Jr...  70  .12/12/41  .bl2/13/41 

Coming  1941-42 

6024  Almost  Married  (CM)F  Jane  Frazee-Robert  Paige   65. .5/22/42  ...b3/14/42 

Broadway  (G)   George   Raft-Brod  Crawford  33/28/42 

D3nger  In  the  PBcific  Leo  C3rrillo-Andy  Devine  5/15/42   

Destiny   Richard  Dix-Wendy  Barrie  

Drums  of  the  Congo  Stu3rt  Erwin-Ons  Munson  ...  al/IO/42 

Eagle  Squadron  (D)  Diana  Barrymore-Robert  Stack  32/28/42 

Escape  From  Hong  Kong  (Spy) .  Don  Terry-Leo  Carrillo  a3/14/42 

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day         57  . 4/17,42  ...a9/l3/41 

(Former  title  "Vigilantes") 
Lady  in  a  Jam  (C)  Irene   Dunne-Patric    Knowles  a2/14/42 

6034  Mississippi   Gambler  (D)  Kent  Taylor-Frances  Langford  4/17/42  ...al2/6'4i 

P3rdon  My  Sarong  (C)  Abbott  and  Costello  

6047  Saboteur  (Spy)  Robert  Cummings-Priscilla  Lane  4/24/42  ...31/24/42 

6036  Strange  Case  of  Dr.  Rx(My)  A  .  Lionel   Atwill-Patric   Knowles  4/17/42   b4/4/42 

Strictly  in  the  Groove  Leon  Errol-Mary  Hesly  

There's  One  Born  Every 

Minute  (C)   Hugh   Herbert-Tom   Brown  310/4/41 

(Former  title  "Man  Or  Mouse") 

Top  Sergeant  (G)  Don  Terry-Leo  Carrillo  a4/4/42 

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  al/IO/42 

6041  You're  Telling  Me  (C)  Hugh  Herbert-Robert  Paige  5/1/42   al/3/42 


Coming  1942-43 


Halfway  to  Shanghai  (Spy) ...  Irene  Hervey-Kent  Taylor  33/28/42 

Private    Buck3roo   Joe  E.  Lewis-Andrews  Sisters  


Current  1940-41 


WARNER  BROS. 

566  Affectionately  Yours   (SC)F. ..Merle  Oberon-Dennis  Morgan. 

557  Bad  Men  of  Missouri  (D)A. .  .Dennis  Morgan-Wayne  Morris 

507  Bride  Came  C.O.D.  (C)A  Bette  Davis-Jsmes  Cagney... 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor  


565  Highway  West   (G)A  Brenda   Marshsll-Olympe  Bradna.. 


505  M3npower  (D)A   Marlene  Dietrich-George  Raft  

508  Million  Dollar  Baby  (CD) F  . . .Priscilla  Lane-Ronald  Reagan  

523  Nurse's  Secret   (My)F  Lee  Patrick-Regis  Tooraey  

555  Out  of  the  Fog  (D)A  Ida  Lupino-John  Garfield  

524  Passage  From  Hongkong  (My)F. Keith  Douglas-Lucile  F3irb3nks... 

564  Shining  Victory  (D)A  G.  Fitzger3ld-Jas.  Stephenson  

563  Singapore  Woman   (D)A  Brenda  M3rsh3ll-D3vid  Bruce  

516  Thieves  F3II  Out  (OA  Eddie  Albert-Jo3n  Leslie  

574  Three  Sons  O'Guns  (CD) A  Wayne  Morris- Arthur  Kennedy  

558  Underground  (D)   Jeffrey  Lynn- Karen  Verne  


88. 

.5/10/41 

. .b5/IO/4l 

74. 

.7/26/41 

. .b7/l9/4l 

91. 

.7/12/41 

..b6/28/4l 

50. 

.7/19/41 

..b7/19/4l 

132, 

.8/30/41 

. .b8/l6/41 

63. 

.8/23/41 

. .b7/26/41 

82. 

.7/5/41 

..  b7/5/41 

105. 

.8/9/41  . 

. .b7/12/41 

102. 

.5/31/41 

. .b5/24/41 

65. 

.5/24/41 

. .b5/10/4l 

85. 

.6/14/41 

. .h6/l4/4l 

61 . 

.6/21/41 

...b6/7/41 

83. 

.6/7/41  . 

. .b5/24/41 

64. 

.5/17/41 

. .b5/IO/41 

72. 

.5/3/41  . 

.  .b4/19/4l 

65. 

.8/2/41  . 

. .b7/l9/41 

95. 

.6/28/41 

. .b6/14/41 

Current  1941-42 

116  All  Through  the  Night  (D)  F  .  .Humphrey  Bog3rt-Judith  Anderson ..  107. .  1/10/42  ...bl2/6/41 

124  Alwsys  in  My  Heart  (D)F  K3y  Fr3ncis- Walter  Huston   92. .3/14/42   b3/7/42 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88..  11/15/41  ..bll/1/41 

111  Body  Disappears  (C)F  Jeffrey  Lynn-Jane  Wyman  71. .12/6/41  ...bl2/6/4l 

123  Bullet  Scars   (G)A  Regis  Toomey-Adele   Longmire   59.  .3/7/42   b3/7/42 

122  C3pt3in  of  the  Clouds  (D)F...J.  C3gney-Dennis  Morg3n  (Tech.) ..  1 13.  .2/21/42  ...bl/24/42 
121  D3ngerously  They  Live  (Spy)  John  G3rfleld-Raymond  M3ssey          78.. 2/14/42  ..bl2/27/4l 

106  Internstional  Squadron  (D)F.. James  Stephenson- Ronald  Reag3n...  87. .10/11/41  ..b8/l6/4l 

105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn  76..  10/4/41   b9/6y41 

126  Male  Animal  (OA  Olivia  de  Havilland- Henry  Fonds.  .101 .  .4/4/42   b3/7/42 

107  M3ltese  Falcon  (My)A  Mary  Astor- Humphrey  Bogart  100. .  10/18/41  ..blO/4/41 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  1 12..  1/24/42  ..bl2/27/4l 

125  Murder  in  the  Big  House(  D)  F  .Faye   Emerson-Van   Johnson   59. .4/11/42  ...b4/ll/42 

103  Navy  Blues  (OF  A.  Sheridan-J.  Oakie-M.  Raye  108.  .9/13/41  ...b8/l6/41 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reag3n-James  Gleason   63.. 9/27/41   b9/6/4l 

108  One  Foot  in  Heaven  (B)F  Fredric  March-Martha  Scott  108. .11/1/41  ...blO/4/41 

115  Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94  b9/13/4l 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134. .9/27/41  ...b7/12/" 

102  Smiling  Ghost  (HOA  Wsyne  Morris-Brenda  Marsh3ll  71.. 9/6/41   b8/l6/4l 

119  Sons  of  the  Sea  (D)F  Michael    Redgrave-Valerie   Hobson..  91.. 2/7/42  . .  .bl2/27/'' I 

112  Steel  Against  the  Sky  (D)F. .  .Richard  Whorf-Lloyd  Nolan  68.  .12/13/41  ..bl2/6/41 

109  Tsrget  for  Tonight  (DocD)  F .  .Royal  Air  Force   48.  .11/8/41  ..blO/18/41 

114  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland  140..  1/1/42  ...bl  1/22/41 

129  This  Was  Paris  (D)F  Ann  Dvorak-Ben  Lyon   77. .3/21/42   b3/7/42 

118  Wild  Bill  Hickok  Rides  (A) .  .Constance  Bennett-Bruce  Cabot          83..  1/31/42  ..bl2/27/4l 

113  You're  in  the  Army  Now  (OF. Jimmy  Durante-Phil  Silvers   79.  .12/25/41  ..bl2/6/41 

Coming  1941-42 

Across  the  Pacific  Humphrey  Bogart-Mary  Astor  

Arsenic  and  Old  Lace  Gary  Grant-Priscilla  Lane  

Big  Shot  (G)  H.  Bogart-lrene  Manning  

Constant  Nymph   Charles  Boyer-Joan  Fontaine  

Desperate  Journey   (D)  Errol   Flynn-Ronald  Reagan  

Gay  Sisters  (D)  Barhars  Stanwyck-George  Brent  

George  Washington  Slept  Here. Jack  Benny-Ann  Sheridan  

Hard   Way  Ida  Lupino-Joan  Leslie  

n  This  Our  Life  (D)  Bette  Dsvis-George  Brent   97 

Was  Framed  (D)F  Michael  Ames-Regis  Toomey   61 

Juke  Girl   (D)F  Ann  Sheridsn-Ronald  Reagan  90 

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127 

Lady  Gangster   F3ye  Emerson-Jake  Bishop  

Larceny,   Inc.   (GOF  Edward  G.  Robinson- Jane  Wyman ..  93.  .5/2/42 

Now.  Voyager   Bette  Davis-Paul  Henried  

Wings  for  the  Eagle  Ann  Sheridan-Ron3ld  Reagan  

(Former  title  "Shadow  of  Their  Wings") 
Yankee  Doodle  Dandy  (B)  James  Cagney-Josn  Leslie  


. .al/3/42 
.33/28/42 


.33/28/42 
.32/14/42 


130 


13 


5/15/42  . 
.4/25/42 
.5/30/42 
.4/18/42 


. .b4/l 1/42 
. .b4/l 1/42 
. .h4/l 1/42 
.bl2/27/41 
. . b4/ 1 1 /42 
...b3/7/42 


.a2/21/42 

,33/28/42 


MISCELLANEOUS 

Eternal  Gift  (Rel.)  Catholic  Mass   100, .Lament    ...Not  Rev. 

40.000  Horsemen  (W3r)A  Gr3nt  Taylor-Betty  Bryant  85. .Goodwill  ...b8/2/41 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye  75..Hoffberg  .bll/15/41 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sar3  Seegsr  68..Alli3nce  ..b8/30/41 

No  Grester  Sin  (D)A  Leon  Ames-Luana  Walters  85. .  University  .b6/2l/41 

Professor  Creeps  (C)  Manton  Moreland    63. .  Dixie  Nat.  b2/28/42 

Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dnhfi- — h — Roic  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


April  11,  1942 


COLUMBIA  1940-41 


COLUMBIA  1940-41  (Cont 


Comment 
ALL  STAR  COMEDIES  (18) 


Running 
Time 


Reviewed 
Issue  Of 


I6I/2. 

.  4/19/41 

16  . 

.11/30/40 

17  . 

.Not  Rev. 

18  . 

.10/12/40 

18  . 

.Not  Rev. 

16  . 

.  4/  5/41 

l6!/2. 

.Not  Rev. 

18  . 

.  l/M/41 

17  . 

.  8/  9/41 

18  . 

.Not  Rev. 

18  . 

.Not  Rev. 

I6I/2. 

.Not  Rev. 

17  . 

.  5/24/41 

16  . 

.Not  Rev. 

18  . 

.10/12/40 

16  . 

.  1/25/41 

16  . 

.Not  Rev. 

16  . 

.  Not  Rev. 

2432  Black  Eyes  and  Blues  Fair   

2425  Blondes  and  Blunders  Silly   

2424  Bundle  of  Bliss  

2423  Cold  Turltey   

2436  Frencli  Fried  Patootie  

2428  Fresh  As  a  Freshman  Fair   

24^1  Glove  Affair   

2426  His  Ex  Marks  the  Spot.. Funny   

2438  Host  to  a  Ghost  Fair   

2437  Love  at  First  Fright  

2421  Pleased  to  Mitt  You  

2434  Ready.  Willing  But 

Unable   

2433  Ring  and  the  Belle  Fair   

2429  So  You  Won't  Squawk  

2422  Spook  Speaks   Fairly  Amusing 

2427  Watchman  Takes  a  Wife. Fairly  Amusing 

2435  Yankee  Doodle  Andy  

2430  Yumpin'  Yiminy   


CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10  ..  5/24/41 

2975  Feathers   Very  Good    9  ..3/  1/41 

2979  Fighter  Pilot   Timely    II  ..  6/28/41 

2972  Floating  Elephants  Timely  and  Good  8  ..10/12/40 

2971  Hobby  Lobby   Excellent    12  ..  9/21/40 

2976  Movie  Magic   Fascinating    ...  9  ..  3/29/41 

2973  Nice  Work,  If  You  Can 

Do  It   Fair    10  ..11/23/40 

2977  This  Is  England  Timely    10  ..4/  5/41 

2974  Unusual  Crafts   Interesting    9  ..  1/25/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7  ..Not  Rev. 

2510  Cuckoo  1.  Q  Fair    7  ..8/  9/41 

2505  Helping  Paw   Amusing    7  ..2/  1/41 

2508  Land  of  Fun   7  ..Not  Rev. 

2503  Mad   Hatter    7  ..Not  Rev. 

2502  Mr.  Elephant  Goes  to  Town   8  ..Not  Rev. 

2501  Tangled  Television   Good    7'/! ..  10/12/40 

2509  Tom  Thumb's  Brother  Cute    7  ..  6/28/41 

2506  Way  of  All  Pests   7  ..Not  Rev. 

2504  Wise  Owl   Fairly  Good  ...  7  ..11/30/40 


COLUMBIA  TOURS  (10) 

2556  Beautiful  British  Columbia   10  ..Not  Rev. 

2560  Beautiful  Ontario    10  ..Not  Rev. 

2557  From  Singapore  to 

Hongkong   Timely    10  ..  3/15/41 

2551  Historic  Virginia    II  ..Not  Rev. 

2554  Islands  of  the  West 

Indies   Satisfactory    ...  10  ..11/23/40 

2553  Old  and  New  Arizona   10  ..  Not  Rev. 

2559  San  Francisco — 

Metropolis  of  the  West. Average    10  ..  4/19/41 

2552  Savoy  in  the  Alps  Poor  Timing  ...  II  ..11/23/40 

2555  Sojourn  in  Havana  Interesting    9  ..11/30/40 

2558  Western  Wonderland   Excellent    10  ..  3/29/41 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10  ..  3/15/41 

2u54  Gay  Tunes    10  ..Not  Rev. 

2651  Jolly  Tunes    9  ..Not  Rev. 

2653  Melodies  That  Linger   10  ..Not  Rev. 

2657  Peppy  Songs    10  ..Not  Rev. 

2658  "Perfidia"  Baker    10  ..Not  Rev. 

2652  Popular  Love  Songs  Depends    9  ..11/23/40 

2656  Songs  With   Harmony   10  ..  Not  Rev. 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6  ..8/  9/41 

2751  Farmer  Tom  Thumb  Good    6  ..  6/28/41 

2756  Kitty  Gets  the  Bird  Good    7  ..  6/28/41 

2755  It  Happened  to  Crusoe   6  ..Not  Rev. 

2752  Mouse  Meets  Lion  Poor    6  ..11/23/40 

2753  Paunch  and  Judy  Average    6  ..  1/25/41 

2758  Playing  the  Pied  Piper.. Poor    6  ..  8/30/41 

2754  Streamlined   Donkey   Cute    6  ..  3/22/41 

HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade   91/2  ..  Not  Rev. 

2605  So  You  Think  You  Know 

Music   Good    10  ..  4/19/41 

2601  Take  It  Or  Leave  It  (1).. Funny    1 1 1/2  . .  1 1 /30/40 

2602  Take  It  Or  Leave  It  (2) .  .Entertaining  ...  II  ..2/  1/41 

2603  Take  It  Or  Leave  It  (3)   II  ..Not  Rev. 

2606  Take  It  Or  Leave  It  (4)..Verv  Good    II  ..  5/31/41 

WFW  YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting    10  ..  4/26/41 

2951  Magic  City   Well  Done    10  ..  1/25/41 

PHANTASIES  CARTOONS  (8) 

2707  Crystal   Gazer    6  ..Not  Rev. 

2702  Happy  Holidays    6  ..Not  Rev. 

2703  Little  Theatre    6  ..Not  Rev. 

2708  Merry  Mouse  Cafe  Poor    6  ..  9/13/41 

2701  Schoolboy   Dreams   Cute    7  ..10/12/40 

2704  There's  Music  in  Your  Hair   7  ..Not  Rev. 

2706  Wallflower    6  ..Notftev. 


SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken   Murray)    10  .11/30/40 

2852  No.  2  (Don  Wilson)   Very  Good    10  ..11/23/40 

2853  No.  3  (Ken  Murray)   ....One  of  the  Best  9  ..Not  Rev. 

2854  No.  4  (Ken  Murray)    10  ..Not  Rev. 

2855  No.  5  (Bob  Hope)   Excellent    10  ..2/  1/41 

:356  No.  6  (Larry  Simms)   Good    10  ..  3/22/41 

2857  No.  7  (Ken  Murray)    10  ..Not  Rev. 

2858  No.  8  (Jerry  Colonna)    10  ..Not  Rev. 

2859  No.  9  (Jack  Benny)   Fair    10  ..  8/30/41 


Comment 
STOOGE  COMEDIES  (8) 


Running 
Time 


2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

2405  Dutiful  But  Dumb   161/2 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Heil  Again  Satiric  Slapstick  18 

2402  No  Census,  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 


WASHINGTON  PARADE  (6) 

2901  The  Mint   

2904  The  Spirit  of  1941 

2902  U.  S.  Military  Academy. 

2903  U.  S.  Naval  Academy  Splendid 


.Fair 


WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good  ... 

2808  Aquanlay   Very  Good  ... 

2807  Diving  Thrills   Very  Good  ... 

2802  Hunting  Wild  Deer  Fair   

2804  Ice  Capers   Very  Good  ... 

2806  Jungle  Archer   Very  Good  . . . 

2801  Master  of  Cue  Billiard  Fans. 

2805  Splits,  Spares  and  StrikesFor  Bowlers... 


Reviewed 
Issue  Of 


,  5/24/41 
Not  Rev. 
,11/30/40 
Not  Rev. 
,  8/31/40 
,  6/28/41 
.Not  Rev. 
.  3/22/41 


.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


.  1/25/41 
.  6/28/41 
.  5/31/41 
.11/30/40 
.  3/  8/41 
.  4/26/41 
.10/12/40 
.  3/  8/41 


1941-42 


ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15 

3423  General   Nuisance    18 

3432  Groom  and  Board   16 

3422  Half  Shot  at  Sunrise  Slapstick    16 

3425  Lovable  Trouble    18 

3421  Love  In  Gloom  Good    21 

3429  Sappy  Birthday    18 

3426  She's  Oil  Mine  Slapstick    18 

3427  Sweet  Spirits  of  Nighter.Poor    18 

3428  Three  Blonde  Mice  Silly    16 

3431  What  Makes  Lizzy  Dizzy?  Fair    17 

3430  Yoo  Hoo  General  Good    18 

CINESCOPES  (8) 

3971  Exploring  Space   Interesting  9 

3972  From  Nuts  to  Soup  Poor    9 

3975  Strange  Facts   Interesting    9 

3974  Women  in  Photography. .  .For  Women  ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR  RHAPSODIES  (16)  (Tech.) 

350S  Concerto  in  B  Flat  Minor   7 

3502  Fox  and  the  Grapes  Very  Good    7 

3504  Hollywood  Detour   Excellent    7 

3503  Red  Riding  Hood  Rides 

Again   Clever    7  . 

3505  Wacky  Wigwams    7  . 

3501  Who's  Zoo  in  Hollywood   7 

COMMUNITY  SING  (10) 

3653  College  Songs    IO'/2. 

3n57  Crooning   Melodies    10 

3652  Current  Hits   As  Usual    9  . 

3656  Good  Fellowship  Songs   10  . 

3658  Good  Time  Songs    10 

.^655  Hits  of  the  Day   9  . 

3651  Patriotic  Songs   Patriotic    9  . 

3654  Popular  Songs    10  . 

FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery   7 

3752  Tangled  Angler  Poor    7  . 

3753  Under  the  Shedding 

Chestnut  Tree   Fair    31/2. 

3754  Wolf  Chases   Pig   8  . 

GLOVE  SLINGERS  (4) 

3411  Glove  Birds   Fair    171/2. 

3410  Kink  of  the  Campus   18 

3409  Mitt  Me  Tonight  Fair    16  . 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.10/  4/41 
.Not  Rev. 
.  8/  9/41 
.Not  Rev. 
.12/13/41 
.  1/24/42 
.  2/  7/42 
.  4/  4/42 
.  3/28/42 


8/30/41 
10/  4/41 
12/13/41 
11/22/41 
11/  1/41 


.  Not  Rev. 
.12/  6/41 
./2/I4/42 

.  1/17/42 
.Not  Rev. 
.Not  Rev. 


.Not  Rev. 
.Not  Rev. 
.10/  4/41 
.Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.  8/30/41 
.Net  Rev. 


Not  Rev. 
2/  7/42 


3/21/42 
Not  Rev. 


.  3/28/42 
.Not  Rev. 
.11/22/41 


INTERNATIONAL  FORUM  (6) 


18 


3451  Dorothy  Thompson  Timely  ... 

3452  Will  England  Be 

Invaded?   Very   Good   16 

3453  Will  Democracy  Survive?. Timely    18 

PANORAMICS  (12) 

3901  City  Within  a  City  Commercial    ...  10 

3902  Gallup  Poll   Interesting    10 

3905  Health  For  Defense  Very  Good    9 

3903  New  York's  Finest  Very  Good    10 

3904  Spare  Time  in  the  Army. Splendid    10 


PHANTASIES  CARTOONS  (8) 


3703  Battle  for  a  Bottle  

3701  Crystal  Gazer   Poor 

3702  Dog  Meets  Dog   


QUIZ  REELS  (6) 


..  3/  1/41 


8/  9/41 
10/18/41 


,  9/13/41 
,11/  1/41 
3/28/42 
1/17/42 
,  2/21/42 


.  Not  Rev. 
.11/15/41 
.Not  Rev. 


3602  Kitchen  Quiz  No.  I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Every  Good 

3604  Kitchen  Quiz  No.  3  Very  Good 

3601  So  You  Think  You  Know 

Music  No.   I  Good   

3605  So  You  Think  You 

Know  Music  No.  2  


IO'/2, 
10  . 
10  . 

10 

10 


SCREEN  SNAPSHOTS  (10) 

3851  No.  1  (Ken    Murray)  Good    10 

3852  No.  2  (Ken  Murray)    10 

3853  No.  3  (John  Hubbard)  Very   Good   10 

3854  No.  4  (Billy    Gilbert)  Good    10 

3855  No.  5  (New  Talent)    10 

3856  No.  6  (Alan   Mowbray) .. .Very  Good   10 

3R57  No.  7  (Jimmy  Stewart)    10 

3858  No.  8  (ASCAP)   10 


9/13/41 
12/13/41 
. .  2/21/42 

..  8/30/41 


.10/  4/41 
.Not  Rev. 
.11/22/41 
.12/13/41 
.Not  Rev. 
.  2/  7/42 
.Not  Rev. 
.Not  Rev. 


COLUMBIA  1941-42  (Cont.) 

Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake.  .Slapstick    18 

3405  Cactus  Makes  Perfect  Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. . .Slapstick    17 

3403  Some  More  of  .Samoa  Sillv    18 

3406  What's  the   Matador   16 

THIS  CHANGING  WORLD  (6) 

3981  Broken   Treaties  Disappointing   .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour  Fair    10 

3552  Buenos  Aires  Today  Good    10 

3554  Great  American  Divide. .  .Very  Good  ....  10 
3551  Journey  in  Tunisia  Dated    10 


WORLD  OF  SPORT  (12) 


3804  Polo    Champions  Excellent  ... 

3805  Rack  'Em  Up  Good   

3802  Show  Dogs  Excellent  ... 

3801  Tee  Up  (Patty  Berg)  For  Golfers. 

3807  Wrestling    Rhapsody    10 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer. Excellent    8 

W-249  Alley   Cat  Excellent    8 

W-253  Flying  Bear  Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Wood  Fair    8 

W-251  Little   Caesario  Very   Good   8 

W-24S  Little    Mole  Very  Good   9 

W-241  Lonesome  Stranger  Excellent    9 

W-250  Midnight   Snack  Cute      9 

W-242  Mrs.    Ladybug  Excellent    8 

W-252  Officer   Pooch  Amusing    8 

W-244  Prospecting    Bear  Funny    9 

W-247  Rookie  Bear  Funny    8 

CRIME  DOESN'T  PAY  (6) 

P-205  Coffiins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    20 

P-204  Forbidden    Passage  Tops    21 

P-203  Respect  the  Law  Very   Good   20 

P-206  Sucker  List  Excellent    20 

P-202  You  the  People  Excellent    21 

MINIATURES  (10) 

M-235  Battle,  The  Interesting    II 

M-238  Ghost   Treasure  Interesting    10 

M-232  Great  Meddler  Very  Good   II 

M-233  Happiest  Man  on  Earth. Unusual    II 

M-237  Man  Who  Canged  the 

World   Excellent    II 

W-236  Memories  of  Europe  Excellent    8 

M-234  More  About  Nostradamus. Timely    II 

M-231  Rodeo   Dough  Very   Good   10 

M-239  Triumph  Without  Drums. Excellent    10 

M-240  Viva  Mexico  Interesting   ....  10 

OUR  GANG  (9) 

C-296  Baby   Blues  Very   Good   9 

C-295  Fightin'    Fools  Good  Fun   9 

C-293  Goin'  Fishin'   Standard    10 

C-291  Good  Bad  Boys  Good    II 

C-294  Kiddie   Cure                         I  Gang   II 

C-298  1-2-3    Go  Amusing    10 

0-299  Robot  Wrecks  Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 


PASSING  PARADE  (9) 


Here. 


Excellent    II 

Excellent    10 


K-281  American  Spoken 

K-289  Hobbies   

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    11 

K-286  This  Is  the  Bowery  Excellent    11 

K-282  Whispers   Excellent  ......  10 

K-285  Willie  and  the  Mouse. .  .Instructive    ....  II 

K-287  Your  Last  Act  Excellent    II 

PETE  SMITH  SPECIALTIES  (14) 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-21 1 
T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T.220 


Aeronutics   Satisfactory    . . . 

Cuban    Rhythm  Excellent   

Flicker  Memories  Funny   

Football  Thrills  of  1940.. For  Grid  Fans. 

Lions  on  the  Loose  Good   

Memory  Tricks  Amusing   

Penny  to  the  Rescue  Excellent   

Quicker'n  a  Wink  Excellent   

Quiz    Biz  Entertaining  ... 

Sea  for  Yourself  Holds  Interest.. 

Water  Bugs  Very  Good   

Wedding    Bills  Very  Good  


Reviewed 
Issue  Of 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 
.  1/17/42 
.Not  Rev. 


.  9/13/41 
.12/13/41 


.11/22/41 
.10/  4/41 
.  3/14/42 
.  8/30/41 


10 

. .  2/21/22 

10 

..11/15/41 

10 

..12/  6/41 

10 

..  1/17/42 

I& 

. .  9/20/41 

10 

. .  8/30/41 

10 

. .  Not  Rev. 

.  4/  5/41 
.  8/  2/41 
.11/22/41 
.Not  Rev. 
.  6/28/41 
.  9/29/41 
.  5/17/41 
. 12/  7/40 
.  8/16/41 

.  1/  4/r4 

.  9/27/41 
.  4/  5/41 
.  6/14/41 


.  6/14/41 
.10/19/40 
.  3/  1/41 
.  2/  1/41 
.10/25/41 
.  1/  4/41 


.  6/28/41 
.  8/16/41 
.  1/  4/41 
.  2/  1/41 

.  8/  2/41 
.  6/28/41 
.  2/22/41 
.12/  7/40 
.11/  1/41 
.11/22/41 


.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  9/  7/40 
.12/  7/40 
.  5/17/41 
.  8/  2/41 
.11/  9/40 
.  4/  5/41 


. . 12/  7/40 
. .  9/27/41 

..  4/  5/41 
. .  9/27/41 
. .  5/10/41 
. .  6/28/41 
. .  2/22/41 
. .  6/14/41 
..  8/  2/41 


..  5/17/4! 
. .  6/28/41 
..11/  1/41 
. .  9/27/41 
. .  6/14/41 
. .  4/  5/41 
..  2/  1/41 
..11/  9/40 
. .  2/22/41 
..  1/  4/41 
..  8/16/41 
. . 12/  7/40 


Late. 


FITZPATRICK  TRAVELTALKS  (12)  (Tech.) 

Alluring  Alaska  Usual  ... 

Beautiful    Ball  As  Usual 

Capital   City  Fair   

Cavalcade  of 

San  Francisco   Too 

Glimpses  of  Kentucky. .  .Good 
Glimpses  of  Washington 

State   Usual  .... 

Haiti,  Land  of  Dark 

Majesty   Good  .... 

Mediterranean  Ports  of 

Call   Out-dated 

Old  New  Mexico  Fair   

Old  New  Orleans  As  Usual  . 

Red  Men  on  Parade  Fair   

YiKemite  the  Magnificent. Colorful  .. 


9 

. .  4/  5/41 

9 

. . 12/  7/4« 

9 

. .  9/  7/40 

9 

..  9/28/40 

8 

. .  5/10/41 

9 

. .  8/18/41 

9 

. .  6/28/41 

9 

..  2/  1/41 

9 

..11/  9/40 

9 

..  1/  4/41 

9 

..  3/  1/41 

R 

..  6/14/41 

April  11,  1942 


S  H  O      M  E  X  '  S    TRADE  REVIEW 


Page  33 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont.) 


W-346 
W-342 
W-345 
W-343 
W-344 
W-341 

M-331 
M-332 
M-333 
M-334 

C-392 
C-39t 
C-395 
C-391 
C-394 
C-393 


Comment  Running 
Time 

CARTOONS  (16)  (Tech.) 

Bear  a".d  the  Beavers   9 

Field    Mouse  Excellent    9 

First  Swallow   Excellent    8 

Fraidy  Cat  Funny    7 

Hungry  Wolf  Fair    9 

Night  Before  Xmas  For  Xmas   9 

MINIATURES  (10) 

Changed    Identity  Excellent    10 

Greenie,   The  Fine    II 

Lady  or  the  Tiger   II 

  10 


Soaring  Stars 

OUR  GANG  (10) 

Come  Back  Miss  Pipps .  .Amusing    10 

Oon  t  Lie   10 

Going   to   Press  Good    II 

Helping  Hands  Very   Good   10 

Melodies  Old  and  New... Fair    II 

Wedding  Worries  Funny    II 

PASSING   PARADE  (10) 

K-384  Fear    10 

K-383  Flag  of  Mercy  Very    Good   10 

K-381  Strange   Testament  Unusual    II 

K-3B2  We  Do  It  Because  Interesting    ....  10 

PETE  SMITH  SPECIALTIES  (14) 

S-366  Acro-Batty    10 

S-361  Army   Champions  Excellent    10 

S-364  Aqua    Antics  Excellent    8 

S-362  Fancy   Answers  Excellent    9 

S-363  How  to  Hold  Ynur 

Husband — Back   Excellent    10 

S-367  Victory  Quiz    10 

S-365  What  About   Daddy?  Good    10 

SPECIAL  RELEASE 
X-310  War  Clouds  in  the  Pacific. Timely 


T-318 
T-313 

T-320 

T-3II 
T-315 
T.3I2 
T-319 
T-317 

T-314 
T-316 


A -303 
A-302 


...  21 

TRAVELTALKS  (12)  (Tech.) 
Colorful  North  Carolina .  .Very  Good   ....  9 
Georgetown,  Pride  of 

Penang   Very  Good   10 

Glacier  Park  &. 

Waterton    Lakes    10 

Glimpses  of  Florida  Interesting    10 

Historic  Maryland  Good    9 

Inside   Passage  Good    10 

Land  of  the  Quintuplets.  .Good    10 

Minnesota,  Land  of 

Plenty   Good    10 

Scenic    Grandeur  Good    9 

West  Pointonthe  Hudson. Good    9 

TWO  REEL  SPECIALS  (6) 

Don't  Talk   Potent    20 

Main  Street  on  the 

March!   Good   20 

Tell  Tale  Heart  A  Masterpiece..  20 


PARAMOUNT  1940-41 

ANIMATED  ANTICS  (10) 
HO-4  Brinq  Himself  Back 

Alive   Good    7 

HO- 1 1  Copy  Cat  Fair    7 

HO- 1  Dandy   Lion   Poor    7 

HO-3  Mommy   Loves   Puppy,  ..  Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals 

(Down  on  the  Farm) .  .Excellent    9 

HO-8  Triple  Trouble  Just    Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO-13  TwinHetoes   in    Hat  Stuff   7 

HO-IO  Twinkletoes.  Where  He 

Goes   Nobody  Knows. .  .Routine    7 

HO-3  Wild    Oysters  Unusual    7 

HO- 12  Wi?arri  of  Arts   7 

HO-9  Zero,   the    Hound  So-So    7 

COLOR  CLASSIC 

CO-I  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MO-4  Delhi   Good    II 

MO-3  Indian  Durbar  Gorgeous    10 

MO-6  The  Jungle  Excellent    10 

MO-1  River  Thames — Yesterday  .Beautiful    10 

MO-2  Sacred   Ganges  Dull    10 

MO-3  Village  in  India  Fair    10 

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well  Silly   

GO-2  Constable   Satisfactory 

FO-6  Fire    Cheese  Average  ... 

GO-7  Gabby  Goes  Fishing  Fair   

GO-8  It's  a  Hap-Hap-Happy 

Day   Poor   

GO-I  King  for  a  Day  Fair   

GO-5  Swing   Cleaning  Fair   

GO-4  Two  for  the  Zoo  Good   

HEADLINERS  (8) 

AO-5  Bob  Chester  &  Oreh  Average    10 

AO-4  Gene  Krupa  &.  Orch  For  Jitterbugs..  10 

AO-7  Hands  of  Destiny  Interesting    ....  10 

AO-2  Listen  to  Larry  Satisfactory    ...  10 

AO-3  Johnnie  Messner  &  Oreh.. .Fair    II 

AO- 1  Moments  of  Charm  of 

1941    (Tech.)  Pretty    10 


AO-6  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy   Gipsy  Very   Good   9 

UO-4  Gay   Knighties  Cute    9 

UO-3  Hoola    Boola  Novel    9 

UO-I  Western    Daze  Novel    9 

PARAGRAPHICS  C6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VO-3  Guardians  of  the  Wilds... Fine    10 

VO-I  Nature's    Nursery  Excellent    10 

VO-4  Red.  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  It  Believing  Fair    II 


POPEYE  (12) 

EO-II  Child  Psykolojiky   Good   

EO-4  Eugene,  the  Jeep  Funny   

EO-8  Flies  Ain't  Human  Fair   

EO-2  My  Pop.  My  Pop  Amusing  ... 

EO-IO  Olive's  Boithday  Presink. Snappy   

EO-7  Olive's  Sweepstake  Ticket  

EO-12  Pest   Pilot  Fair   

EO-9  Popeye  Meets 

Rip  Van  Winkle  Fair   

EO-I  Popeye  Meets  William 

Tell   Funny   

EO-5  Problem  Pappy  Fair   

Efl-B  Quiet  Pleeze  Very  Good  . 

^0-3  With  Poopdeek  Pappy  Entertaining 


Reviewed 
Issue  Of 

.Not  Rev. 
.  2/  7/42 
.  4  '  4  '42 
.  2/  7/42 
.  2/28/42 
.  I2,'20  '41 

. I  1/22  '41 
.  2'  7 '42 
.  Not  Rev. 
,  Not  Rev. 


.  1 1/20  '41 
Not  Rev. 

4  4  42 
10  25/41 

2  28  42 
12  20/4! 


.Not  Rev. 

.  2/28/42 
.  12/20/41 
.  2/  7/42 


.Not  Rev. 
.11/  I /4 I 
.  2  '  7/42 
.11  29/41 

. 12/20/41 
Not  Rev 
.  2/28/42 


. 12/21/41 


.  2,  28/42 

.  1 1  /29/4 I 

.Not  Rev. 
.  9/27/41 
.  2/  7/42 
. 10/23/41 
.  3  28/42 

.  2/28/42 
.12/20/41 
.  2/  7/42 


.  2/  7,/42 
.11/15/41 


,  12/21/40 
,  7/ 1 9/4 i 
,10/  5 '40 
I  I  23  40 
11/23/40 

3  !3  41 
5/10'4l 

Not  Rev. 

Not  Rev. 

6/28/41 
2/15/41 
Not  Rev. 
5/31/41 


4/  5/41 
5/10/41 
8/23/41 
ll/23,/40 
1/25/41 
2/22/41 


1/18/41 
I  1/23/40 
6758/41 
7/19/14 

8/23/41 
10/26/40 
4/19/41 
2/15/41 


.  4/  5 '41 
.  2  22  -41 
.  7/19/41 
.11/  2/40 
.12/21/40 

. 10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
1  / 1 1  /4 1 


.  1/18/41 
.  9/20/41 
.  I  1/  2/40 

.  3/22/41 
.12/  7/40 


.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/40 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/23/41 
.  3/22/41 
.12/  7/40 


Comment  Running 
Time 

POPULAR  SCIENCE  (6) 

JO-1  No.   1  Good    10 

JO-2  No.  2  Interesting    10 

JO-3  No.  3  Interesting    10 

JO-4  No.  4  Lsual    10 

JO-5  No.  5  Interesting    10 

JO-6  No.  6  Up  to  Standard.  II 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent    II 

SO-4  Forgotten    Man  Typical    10 

SO-1  Trouble  With  Husbands.  .  .Great    Fun   II 

BO-2  Waiting  for  Baby  A    Howl   10 

SPECIAL  CARTOON  (I)  (Tech.) 

FFO-1  Raggedy  Ann  Very    Good   19 

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent    10 

RO-8  Canine  Sketches  Fine    ID 

RO-1  Diving    Demons  Beautiful    10 

RO-5  Feminine    Fitness  Very  Good    10 

RO-7  Fishing  Fever  Appealing    10 

RO-4  Marine    Round-up  Excellent    10 

RO-3  Motorcycle   Stunting  Thrills  Aplenty.  10 

RO-10  On  the  Spot  Funny    10 

RO-ll  Lasso   Wizards  Good  Action  Stuff  10 

RO-12  Snow    Dogs  Excellent    10 

RO-2  Sporting    Everglades  Very    Good   10 

RO-9  Sun    Fun  Exhilarating    ..  10 

RO-13  What's  Lacrosse  Very    Good   10 

LNUSUAL  OCCUPATIONS  (6) 

LO-1  No.    1  Good    10 

LO-2  No.    2  Interesting    10 

LO-3  No.    3  Good    10 

LO-4  No.    4  Good    11 

LO-3  No.    5  A    Wow   II 

LO-6  No.    6  Very  Good    10 


1941-42 


FASCINATING  JOURNEYS  (Tech.) 

M  I -2  Indian  Temples   

Ml-I  Road  in  India  Interesting   

HEADLINERS  (6) 

AI-1  Beauty  at  the  Beach  Fine   

AI-3  Carnival  in  Brazil  Good   

AI-2  Copacabana  Revue  Good   

HEDDA   HOPPERS  HOLLYWOOD 

Zl-I  No.  I  Excellent   

Zl-2  No.  2  Fair   

Zl-3  No.  3  Good   

Al-A  No.  4   


(2) 

10 

10 

10 
10 

10 

(6) 
10 
10 
10 
10 


Ul-2 
Ul-1 
L  1-3 


EI-5 
El -I) 
El-I 
El-4 
El -2 
El -3 
EI-7 


Jl-I 
J 1-2 
J  1-3 
J  1-4 

Ql-I 
QI-2 
QI-3 
Ql-4 

Sl-I 
Sl-2 
SI-3 

Yl-3 
YI-1 
Yl-4 
YI-2 


MADCAP  MODELS  (Tech.)  (6) 

Jasper  &.  the  Watermelons. Excellent    10 

Rhythm  in  the  Ranks  Excellent    8 

Sky  Princess   Excellent    9 

POPEYE  (12) 

Blunder     Below  Excellent    7 

Fleets  of  Stren'th   7 

I'll  Never  Crow  Again ....  Fair    7 

Kickin'  the  Conga  Round. Funny    7 

Mighty  Navy  Funny    7 

Nix   on    Hypnotix  Very  Funny  ...  7 

Pipeye,  Pupeye,  Poopeye 

and    Peepeye    7 

POPULAR  SCIENCE  (6) 

 Very   Good   II 

 Very    Good   II 

 Good    II 


I  

2  

3  

4   

QUIZ  KIDS  (6) 

1  Very  Good  

2  They're  Good.. 

3  Good   


No. 
No. 
No. 

No. 

ROBERT  BENCHLEY  (4) 

How  To  Take  a  Vacation ..  Funny   

Nothing  But  Nerves  Very  Good  

Witness,  The   Chueklesome  ... 

SPEAKING  OF  ANIMALS  (6) 

At  the  County  Fair  Swell   

In  a  Pet  Shop  A  Howl   

In  the  Circus  

In  the  Zoo  Hilarious   


SPECIAL  CARTOON  (Tech.) 


18 


FF|.|  The  Raven   

SPORTLIGHTS  (13) 

Rl-6  Better  Bowling  Excellent    10 

RI-5  Buying  a  Dog  Very    Good   10 

Rl-7  Lure  of  the  Surf  Very    Good   10 

RI-2  Meet  the  Champs  Excellent    10 

RI-9  Personality  Plus    10 

RI-4  Quick    Returns  Pretty  Good  ...  10 

RI-1  Shooting   Mermaids  Very   Good   10 

RI-3  Sittin'  Pretty   Excellent    10 

Rl-8  Too  Flight  Juggling   10 

SUPERMAN  CARTOONS  (12)  (Tech.) 

Wl-4  Arctic  Giant  Good    9 

wl-5  BiiUeteers    ID 

Wl-3  Billion  Dollar  Limited. . .For  the  Fans...  B'/z 

Wl-s  Magnetic  Telescope    10 

Wl-2  Mechanical   Monsters  Good    10 

WI-1  Superman   A  Cinch  to  Sell .  II 

UNUSUAL  OCCUPATIONS  (6) 

LI-1  No.    I  Good    10 

Ll-2  No.    2  Very    Good   10 

Ll-3  No.  3  Very    Good   II 


Reviewed 
Issue  Of 

.10/  5/40 
.11/23/40 
. 12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 


.  4/19/41 
.  5/31/41 
. I  1/16/40 
.  2/22,  41 


,  1/23/41 
.  3/22/41 
.10/  5/40 
,12/21/40 
,  3/22  41 
,12/  7/40 
.  1 1  '23/40 
,  5  10  41 
.  6/28/41 
,  7/19/41 
,  10/26/40 
,  4/  5/41 
,  8/23/41 


,10/  5/40 
12/  7/40 
2/15/14 
3/29/41 
5/31/41 
8/23/41 


Not  Rev. 
.  1 1/22/41 


. 10/11/41 
.  3/14/42 
.12/  6/41 


.  9/20,41 
. 1 1/29/41 
.  2/28/42 
Not  Rev. 


.  1/31/42 
.  12/20/41 
.  3/21/42 


.  2  21/42 
.Not  Rev. 
.10/11/41 
.  1/31/42 
.12/  6/41 
. 12/20/41 

.Not  Rev. 


.10/11/41 
.11/22/41 
.  1/31/42 
.  Not  Rev. 


.  9/20/41 
.12/  6/41 
.  2/28/42 
Not  Rev. 


, lO/l 1/41 
. 12/20/41 
,  3/14/42 


.  1/31/42 
.  9/20/41 
.Not  Rev. 

.  11/15/41 


I, '3 1/42 
12,  20,-41 

2/21/42 
10/11/41 
Not  Rev. 
1 1 /29/4 1 

9,'27/4l 
11/15/41 
Not  Rev. 


.  3/14/42 
.Not  Rev. 
.  1/24/42 
.Not  Rev. 
. 12/20/41 
.  8/  2/41 


. lO/l 1/41 
.  12/  6,  41 
.  2/21/42 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

14115  Art  of  Self  Defense  Good    8  ..2/  7/42 

14113  Art  of  Skiing  Excellent    8  ..11/29/41 

14103  Baggage    Buster  Hilarious    7  ..  3/10  4i 

14105  Canine   Caddy  Tops    7  ..6/  7/41 

14114  Chef    Donald  Up  to  Par   8  ..12/27/41 

14112  Donald's    Camera  A  Scream   8  ..10/25/41 

14107  Early  to  Bed  Satisfactory    ...  8  ..  7/26/41 

14102  Gentleman's    Gentleman.  .Tops    7  ..  4/5/41 

14101  Golden    Eggs  Excellent    8  ..4/  5/41 

14104  Good  Time  for  a  Dime. ..  Excellent    8  ..  5/10/41 

141 II  Lend  a  Paw  Superb    8  ..10/25/41 

14117  Mickey's  Birthday  Party. Very  Good    8  ..  3/21/42 

14106  Nifty  Nineties  Amusing    8  ..  6/  7/41 

14110  Old  MacDonald  Duck  Excellent    8  ..10/4/41 

14109  Orphan's  Benefit  Very    Good   9  ..  8/30/41 

14118  Pluto.  Jr  Very  Funny  ...  7  ..  3/21/42 

14108  Truant  Officer  Donald  Excellent    8  ..  8/23/41 

14118  Village  Sraithv  Excellent    7  ..2/  7/42 


Comment 

EDGAR   KENNEDY  (6) 
13406  Apple  in  His  Eye  Hokey   

13403  Drarted  in  the  Depot  

13405  It  Happened  All  Night.. Fair   

13404  Mad  About  Moonshine. .  .Fair   

13401  Sunk  by  the  Census  Funny   

13402  Trailer  Tragedy   Funny   


Running 
Time 


14201 
14202 
14203 
14204 
14205 
14206 
14207 
14208 
14209 
14210 
1421  1 
14212 
14213 


13703 
13701 
13706 
13705 
13702 
13704 


13501 
13504 
13302 
13503 


INFORMATION  PLEASE  (13) 

No.  I  (Anna    Neagle)  Excellent    II 

No.  2  (Ruth  Gordon)  Good    10 

No.  3  (Alice    Marble)  Swell  As  Usual.  10 

No.4  (Louis  Bromfield) .  .Excellent    II 

No.  5  (Wendell    Willkie)  .Good    10 

No.  6  (Jan  Struther)  Excellent    II 

No.  7  (Anna    Neagle)  Very  Good    10 

No.  8  (Boris    Karloff)  Excellent    10 

No.  9  (Alice    Marble)  Excellent    II 

No.  10  (Louis  Bromfield) .  Entertaining  ...  IC 

No.  II  (Jan  Struther)  Very    Good   II 

No.  12  (Boris    Karloff) ..  .Good    12 

No.  13  (Anna  Neagle)  Excellent    10 

LEON  ERROL  (6) 

Fired  Man  Mildly  Amusing  20 


He   Asked  for   It  Very  Funny 

Panic  in  the  Parlor  Unfunny  ... 

Polo  Phoney   Good   

Tattle  Talevision   Funny   

When  Wifie's  Away  Fair   


RAY  WHITLEY  (4) 

Bar  Buckaroos   Good   

Musical  Bandit   Entertaining 

Prairie  Spooners   Very  Good  . 

Red  Skins  &.  Red  Heads  . Poor   


18 
20 
18 
19 
20 


PICTL  RE  PEOPLE  (13) 

14401  No.  I   Interesting    10 

14402  No.  2   Good    9 

14403  No.  3   Night  Club  Plug  10 


14404  No.  4   Good 

14405  No.  5   Fair  ... 

14406  No.  6   Fair  ... 

14407  No.  7   Average 

14408  No.  8   Fair  ... 

14409  No.  9   Fair  ... 

14410  No.  10   Fair  ... 


SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH   AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

U502  Whafs  Happening  in 

Argentina   Very  Timely  ...  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Qual  Quest   Good    9 

Rolling    Rhythm    10 


14307 
14313 
14310 
14302 
14306 
14308 
14301 
1431  I 
14305 
14304 
14303 
14312 
14309 


Snow  Eagles   Excellent 

Snow  Fun   Exhilarating  ... 

Sportsman's  Partner  ....For  Dog  Lovers. 
Steeds  and  Steers  Good 


9 
9 
9 

9 

Sword  Soldiers   Technical    9 


1941-42 


DISNEY  CARTOONS  (18)  (Tech.) 

24102  Donald's   Snow   Fight   8 

24101  Symphony  Hour    8 

EDGAR  KENNEDY  (6) 

23404  Heart  Burn   Amusing    15 

23402  I'll  Fix  It  Funny    19 

2  44U3  Interior  Decorator    17 

23403  Quiet  Fourth   Funny    15 

23401  Westward  Ho-Hum   Funny    16 

INFORMATION  PLEASE  (13) 

24201  No.  1  (John  Gunther)   ...Excellent    10 

24202  No.  2  (Howard    Lindsay). Up  to  Par   9 

242U3  No,  3  I  Cornelia  Otis 

(Skinner)   Good    II 

24204  No.  4  (John   Gunther)  Excellent    10 

24205  No.  5  (John  Carradine)    10 

LEON  ERROL  (6) 

23703  Home  Work   Funny    19 

23701  Man-I-Cured   Funny    16 

2J/.P4  W.dded   Blitz    17 

23702  Who's  a  Dummy?  Amusing    20 


23101 
23102 
23103 
23104 
23105 
Spec. 
23106 
23107 
23108 
23109 


MARCH  OF  TIME  (13) 

Thumbs  Up,  Texas  Excellent  ... 

Norway  in  Revolt  Timely   

Sailors  With  Wings  Excellent  ... 

Main  Street,  U.S. A  Propaganda 


19 
19 
20 
18 


Our  America  At  War. ..  .Timely,    Vital..  l7'/2 

Battlefields  of  Pacific. ..  .Timely   22 

When  Air  Raids  Strike ..  Potent    20 

Far  East  Command  Timely    19 

Argentine  Question   Interesting    ....  20 

America's  New  Army.  ..  .Timely   20 

PICTURE  PEOPLE  (13) 

24407  Children  of  the  Stars  Fair    8 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9 


24406  Hollywood  War  Effort.  ..  .Entertaining 
24405  How  To  Be  a  Star  Good 


9 
8 

2'J08  Palm  Springs  Week   End   9 

24404  Stars'   Day  Off  Average    8 

24401  Stars  in   Defense  Interesting    10 

RAY  WHITLEY  (4) 

23503  Cactus   Capers    17 

23501  California  or  Bust  Good    18 

23502  Keep  Shooting   Very  Good    17 

SPORTSCOPES  (13) 

24309  Cruise  Snorts    10 

24304  Crystal  Flyers   Exhilarating  ...  8 

24302  Dog  Obedience   Boxoffice    9 

24305  Fighting  Fish   Excellent    9 

24303  Gaucho  Sports   Interesting    10 

24307  Jungle  Jaunt   Amusing    9 

24301  Pampas  Paddock   For  Horse  Lovers  10 

24308  Public  Sport  No.   1   10 

24306  Ten  Pin  Parade  Good    10 


Reviewed 
Issue  Of 

6/14/41 
Not  Rev. 
4/12/41 
3/  1/41 
9/14/40 
10/19/40 


9/14/40 
, 10/19/40 
1 1  / 1 6/40 
.12/14/40 
2/  1/41 
3/  1/41 
4/  5/41 
4/  5/41 
5/10/41 
.  6/  7/41 
,  7/26/41 
,  7/26/41 
,  8/23/41 


2/  1/41 

9/14/40 
Not  Rev. 

5/17/41 
1 1/16/40 

4/  5/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


,  9/14/40 
, 10/19/40 
,  1 1/16/40 
.12/14/40 
,  2/  1/41 
,  3/  1/41 
.  3/29/41 
.  4/12/41 
,  5/17/41 
,  6/  7/41 


.12/14/40 


3/  1/41 
8/23/41 


4/12/41 


,  3/  1/41 
,  8/  9/41 
,  6/  7/41 
,  10/19/40 
,  3/  1/41 
,  4/  5/41 
,  9/14/40 
Not  Rev. 
,  2/  1/41 
,  12/14/40 
,11/16/40 
,  7/26/41 
,  S/IO/41 


Not  Rev. 
.Not  Rev. 


.  3/21/42 
,  I0,'25/4I 

Not  Rev. 

12/27/41 
,  9/27/41 


. 10 '25/4 1 
.11/29/41 

.12/27/41 
.  2/  7/42 
Not  Rev. 


.  2/  7/42 
.10/  4/41 
.  Not  Rev. 
.12/  6/41 


,  8/16/41 
9/27/41 
10/25/41 
1 1/22/41 
12/13/41 
12/20/41 
3/10/42 
,  2/14/42 
,  3/  7/42 
4/  4/42 


3  21 /42 
11/29/41 
10/25/41 
3  21/42 
2/14/42 
Not  Rev. 
12/27/41 
,10/  4/41 


Not  Rev. 
.12/  6/41 
.  1/31/42 


Not  Rev. 
,  12/27/41 
.11/  1/41 
,  2/14/42 
,  12/  6/41 
,  3 '2 1/42 
10/  4/41 
Not  Rev. 
,  3/21/42 


Page  34 


SHOWMEN'S    TRADE  REVIEW 


April  11,  1942 


REPUBLIC  1941-42 


UNITED  ARTISTS 


Comment  Running 
Time 

MEET  THE  STARS  (12) 

2B-2  Baby  Stars   Excellent    10 

28-1  Chinese  Garden  Festival. .  .Good  Starter    I 

28-5  Hollywood  Meets  the  Navy. Timely    10 

28-4  Los  Angeles  Examiner 

Benefit   Fair    10 

28-7  Meet  Roy  Rogers  Interesting   ....  10 

28-6  Stars  at  Play  Entertaining    ..  10 

28-8  Stars — Past  &  Present  Nostalgic    10 

28-3  Variety  Reel   Interesting    10 


Reviewed 
Issue  Of 


.  2/  1/41 
.12/21/40 

.  5/  3/41 

.  4/26/41 
.  6/21/41 
.  6/14/41 
.  6/28/41 
.  3/  1/41 


Comment 


20TH  CENTURY-FOX  1940-41 

ADVENTURES  OF   A   NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual    10  ..10/12/40 

1203  Modern  Highway  Good    10    ..3/  1/41 

1202  Training  Police  Horses. . .Excellent    10    ..2/  8/41 

LEW  LEHR  COMEDIES  (4) 


I  108 
1106 
IIOI 
1 103 
1 109 
1 102 
1107 
I  104 

I  105 
1 1 10 


MAGIC  CARPET  OF  MOVIETONE 

Arctic  in  Springtime  

Caribbean  Sentinel   Good   

Eskimo  Trails   Enlightening 

Isle  of  Mystery  

Letter  From  Cairo....  

Land  of  Flowers  (Tech.)  .Colorful   

Miracle  of  Hydro  Different   

Old  Dominion  State 

(Tech.)   Very  Good   

Snotlight   on  Indo-China  

Winter  in   Eskimo  Land  


10 

. .  8/10/40 

(8) 

10 

.Not  Rev. 

10 

.  4/26/41 

10 

.  8/10/40 

10 

.  Not  Rev. 

10 

.Not  Rev. 

9 

.  8/10/40 

10 

.  4/19/41 

10 

.11/30/40 

10 

.Not  Rev. 

10 

.  Not  Rev. 

RIPLEY'S  BELIEVE  IT  OR  NOT 

1601  Acquitted  by  the  Sea  Excellent    10  ..19/12/40 

SPORTS  REVIEWS— THORGERSEN  (6)  (3  In  Tech.) 


1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on  Rollers   10 

1302  Lure  of  the  Trout(Tech.)  .For  Fly  Casters  10 

1306  Playing  With  Neptune.  ..Very  Good    9 

1304  Rodeo  Goes  to  Town  Good    10 

1305  Symphony   in   Snow   10 

1301  Vacation  Time  (Tech.)... OK    8 

TERRYTOONS  (26)   (13  In  Tech.) 

1510  Baby  Seal                                             .  7 

1551  Bill  Mouse's  Akwakade.  .Excellent  (Tech.)  7 

1515  Bringing  Home  the  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

151 1  Dog's  Dream     .  .  >   7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish   I  unes   7 

1507  Hairless  Hector    7 

1503  Happy  Haunting  Grounds   7 

1513  Horse  Fly  Opera   7 

1558  Heme  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean. Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims. .Good  (Tech.)  ..  7 

1552  Lucky   Duck   (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   Rhythmic(Tech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow  Man    7 

1556  Temperamental  Lion   Amusing  (Tech.)  7 

1502  Touchdown  Demons  Amusing    7 

1516  Twelve  O'Clock  and  All  Ain't  Well   7 

1559  Uncle  Joey   (Tech.)   7 

1506  What  a  Little  Sneeze 

Will  Do   Good    7 

1560  What  Happens  at  Night  (Tech.)    7 

1509  When  Knights  Were  Bold. Just  a  Cartoon.  .  7 

WORLD  TODAY 

1704  Anzacs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire  in  Exile   10 

1702  War  in  the  Desert   10 


..10/12/40 
. .  Not  Rev. 
..11/30/40 
. .  4/19/41 
. .  2/  8/41 
.  .Not  Rev. 
. .  8/10/40 


.Not  Rev 
.  8/10/40 
Not  Rev. 

.  Not  Rev. 
.Not  Rev. 
.  4/26/41 
.Not  Rev. 
Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.Not  Rev. 
.Not  Rev. 
.  2/  8/41 
.  12/  7/40 
.  12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 
.  Not  Rev. 
.Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.Not  Rev. 
.Not  Rev. 


1941-42 


ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship. .  .Informative   10    ..11/  1/41 

2201  Soldiers  of  the  Sky  Excellent    10    ..8/  2/41 

2203  Wonders  of  the  Sea   10    ..Not  Rev. 

2204  Men  for  the  Fleet  Excellent    9    ..  1/17/42 


MAGIC  CARPET  OF  MOVIETONE 
2103  Call  of  Canada. 


2102  Glacier  Trails   Good   

2104  Jewel  of  the  Pacific  

2101  Sagebrush  and  Silver  Interesting 

2105  Secret  of  the  Fjord  


(12) 

10 

10 

10 

10 

10 


Not  Rev. 
11/  1/41 
Not  Rev. 
,  9/20/41 
Not  Rev. 


SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel. Excellent  ... 

2304  Evergreen  Playland   Good   

2302  Life  of  a  Thoroughbred ..  .Excellent  ... 

2303  Playtime  In  Hawaii  Very  Good  . 

2306  Setting   the  Pace  

2305  Snow  Trails   Excellent  ... 


TERRYTOONS  (26) 

Back  to  the  Soil  

Bird   Tower  (Tech.)  

Cat  Meets  Mouse  (Tech.)  

Eat  Me  Kitty,  Eight  to  the  Bar  

Flying  Fever   Good   

Frozen  North   Very  Good  . . 

Funny  Bunny  Business  

Gandy  Goose  in 

the  Night  (Tech.)  

Happy  Circus  Day  Amusing   

Ice  Carnival   Good   

Oh,  Gentle  Spring  

Old  Oaken  Bucket  Good   

One  Man  Navy  Amusing  .... 

Sham  Battle  Shenanigan. Good  (Tech.) 

Plan   Happy  Hunters  

Torrid  Toreador  (Tech.) .  .Good   

Uncle  Joey  Comes  to  Town. Funny   

Welcome  Little  Stranger. Good   

Yarn  About  Yarn  Good   


2504 
2555 
2558 
2508 
2506 
2503 
2507 
2560 

2557 
2501 

2509 
2551 
2552 

2559 

2556 
2502 
2553 
2505 

WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely, Excellent 

2403  Dutch  Guiana   Very  Good   

2404  Hub  of  the  World  

2402  Uncle  Sam's  Iron  Warriors  

2405  Wings  of  Defense  


10 

..11/  1/41 

10 

. .  1/17/42 

10 

. .  2/28/42 

10 

. .  1/24/42 

10 

. .  Not  Rev. 

10 

..  4/11/42 

7 

.  .Not  Rev. 

7 

.  .Not  Rev. 

7 

. .  Not  Rev. 

7 

. .  Not  Rev. 

7 

..  1/17/42 

7 

..11/  1/41 

7 

.  .Not  Rev. 

7 

.  .Not  Rev. 

7 

. .  1/17/42 

7 

. .  9/27/41 

7 

. .  Not  Rev. 

7 

. .  9/20/41 

7 

. .  9/27/41 

7 

. .  4/1 1/42 

7 

.  .Not  Rev. 

7 

. .  1/17/42 

7 

..11/  1/41 

7 

..11/  1/41 

7 

. .  1/24/42 

10 

. .  9/20/41 

10 

. .  1/17/42 

10 

.  .Not  Rev. 

10 

.  .Not  Rev. 

10 

..Not  Rev. 

WORLD  IN  ACTION  (12) 

1  Churchill's  Island  Very  Good  ... 
3  Food,  Weapon  of 

Conquest   Impressive  ... 

2  This  Is  Blitz  Grim  Realism. 


Running 
Time 


5252 
5241 
5249 
5246 
5247 

5243 
5245 
5242 
5253 
5248 

5250 
5244 
5251 

5353 
5351 
5358 
5365 
5359 
5355 

5364 
5363 
5354 

5360 
5362 
5356 
5352 
5357 

5361 

5226 

5225 

5221 
5222 
5233 
5228 
5230 
5227 

5231 
5232 
5229 
5224 
5223 

5110 

5371 
5372 
5373 
5374 
5375 
5376 
5377 
5378 
5379 
5380 
5381 
5382 
5383 
5384 
5385 


6249 
6247 

6246 
6242 
6248 


6244 

(i245 


6226 
6224 
6229 
6222 
6221 
6232 
6227 
6231 
6223 
6230 
6228 
6225 


UNIVERSAL  1940-41 

CARTOONS  (13)  (Tech.) 

Andy  Panda's  Pop  Enjoyable   

Crazy  House  Satisfactory   . . . 

Dizzy  Kitty   So-So   

Fair  Today   Good   

Hysterical  High  Spots  in 

American  History   Fair   

Knock,  Knock   Very  Good   

Mouse  Trappers   Amusing   

Recruiting  Daze   Fair   

Screw  Driver   Good   

Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  .Snappy   

Salt  Water  Daffy  Snappy   

Syncopated  Sioux   Clever   

Woody  Woodpecker   

GOING  PLACES  (15) 

Arizona   Interesting  .... 

Coast  Guard   Interesting   

Deserts  of  America  Very  Good  .... 

Garden  Spot  of  the  North. Good   

Humorous  Tombstones  ...Amusing   

Hunting  on  Top  of 

the  World   Fascinating  ... 

Isles  of  Fate  Good  &  Timely. 

Meet  Jimmy  the  Chump. .Good  Fun   

Melting  Pot  of  the 

Caribbean   Good   

Modern  Way  Down  East.. Good   

Mountain  Summer   Pleasing   

South  of  the  Border  Interesting   

Sun  Valley   Good   

Swankiest  Isle  in 

the  World   Interesting   

Trail  of  Father  Kino  Interesting   

MUSICALS— TWO  REEL  (13) 

Bagdad  Daddy  Very  Good   

Beat  Me  Daddy- 
Eight  to  the  Bar  

Class  in  Swing  Good  Variety  .. 

Congomania   Latin  Liveliness 

Dizzy  Doings   Fair   

Jumpin'  Jive   Good   

Music  a  la  King  Good  Number  .. 

Music  in  the  Morgan 

Manner   Entertaining  .. 

Once  Upon  a  Summer  Time  .Average   

Rhythm  Revel   Entertaining  .. 

Shadows  in  Swing  Average   

Tickled  Pinky   Rustic  Rhythm. 

Torrid  Tempos   Entertaining 

SPECIAL  SUBJECT  (I) 

Swing  With  Bing  Excellent   

STRANGER   THAN   FICTION  (15) 

81  Good   

82  Average   

83  Average   

84  Good   

85  Excellent   

86  Up  to  Par  

87  Good   

88  Interesting   

89  Interesting  .... 

90  Interesting   

91  Fair   

92  So-So   

93  Very  Good   

94  

95  Very  Good   


1941-42 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 
Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8  . 

Goodbye  Mr.  Moth  Very  Good  ....  7 

Hams  That  Couldn't 

Be  Cured    7  . 

Hollywood  Matador  Very  Good    7  . 

Man's  Best  Friend  Good    8 

Mother  Goose  on  the 

Loose   Very  Good   ....  7 

Pantry   Panic   Good    8 

(Former  title  "What's  Cookin'  ") 

$21  a  Day  Once  a  Month  .Average    7 

Under  the  Spreading 

Blacksmith  Shop   Cute    7  . 

NAME  BAND  MUSICALS  (13) 

Campus  Capers   Excellent    18 

Doin'  the  Town  Entertaining  ..20 

Gay  Nineties   Fair    15 

In  the  Groove  Entertaining  ..17 

Is  Everybody  Happy?  Fair    18  . 

Merry  Madcaps   Good    l5'/2. 

Rhumba  Rhythms   Fair    15 

Shuflfle  Rhythm   Excellent    15 


Skyland  Serenade   Excellent 

Swing  Frolic   Very  Good  ... 

Tune  Time   Very  Good  ... 

Winter  Serenade   Good   

(Former  title  "Jingle  Bells") 
SPECIAL   FEATURETTE  (2) 

Cavalcade  of  Aviation. ..  .Sure  Fire   

Menace  of  the  Rising  Sun  ..  Exciting   20 

STRANGER  THAN  FICTION  (15) 

Barnyard  Steam  Buggy.. Good    9 

Blacksmith  Dentist   Good    10 

Candy  Kid   Good    10 

Desert  Ghost   Entertaining  ...  9 

Hermit  of  Oklahoma  Good    10 

Junior  Battlefleet   Good    10 

Pussycat  Cafe   Good    9 

Shampoo  Springs   Very  Good    10 

Sugar  Bowl  Humpty 

Dumpty   Very  Good 

VARIETY  VIEWS  15  (5  IN  COLOR) 
6354  Annapolis  Salutes  the 

Navy   Timely  .., 

6358  Flashing  Blades   Good   

6353  George  Washington, 

Country  Gentleman  ....Impressive 
6357  Keys  to  Adventure  Interesting 

6351  Moby  Dick's  Home  Town. Interesting 

6352  Northern  Neighbors(CoIor)Interesting 
6356  Peaceful  Quebec — 

At  War   Interesting 

6361  Snorts  in  the  Rockies. ..  .Good  .... 
6359 
6360 
6355 


6110 
61 1 1 

6376 
6375 
6373 
6378 
6372 
6374 
6379 
6371 
6377 


20 

15  . 

16  . 

l3'/2 


20 


Reviewed 
Issue  Of 


4/  4/42 


4/  4/42 
3/  7/42 


8/  9/41 
,10/12/40 
,  5/17/41 
,  2/15/41 

3/29/41 
11/30/40 

2/  8/41 
11/  2/40 

9/  6/41 

5/17/41 
6/  7/41 
12/28/40 
Not  Rev. 

10/12/40 
9/21/40 
3/22/41 
8/  9/41 
,  4/12/41 

,12/28/40 
8/  9/41 
7/19/41 

12/28/40 
6/  7/41 
7/19/41 
,  2/15/41 

10/12/40 

3/15/41 
,  6/14/41 

2/  8/41 

Not  Rev. 
10/12/40 
11/30/40 
9/  6/41 
6/  7/41 
7/19/41 

,  3/29/41 
7/19/41 

,  8/16/41 
5/17/41 

,  1/4/41 
11/30/40 

,  4/13/40 

,  9/21/40 
,10/12/40 
,10/12/40 
1 1/30/40 
, 12/28/40 

2/  8/41 
,  3/29/41 
,  3/29/41 
,  4/12/41 
,  5/17/41 
,  5/24/41 

6/  7/41 

7/19/41 
Not  Rev. 

8/16/41 


10/11/41 

4/  4/42 

Not  Rev. 

1/31/42 
11/  8/41 

4/  4/42 
11/  8/41 

12/  6/41 

1/31/42 

12/20/41 

12/13/41 
1/31/42 

10/18/41 
9/  6/41 
3/21/42 
1/31/42 
4/  4/42 

11/  8/41 
3/14/42 
3/21/42 

12/13/41 


.  1/  3/42 
.  4/11/42 

.12/20/41 
.12/20/41 
.11/  8/41 
.  3/  7/42 
.10/18/41 
.12/  6/41 
.  3/21/42 
.10/18/41 


Sky  Pastures   Good 

Thrills  of  the  Deep. ....  .Good 

Trail  of  the  Buccaneers. .Excell 


9 

) 

. .  3/14/42 

10 

..12/13/41 

9 

. .  3/  7/42 

10 

..10/11/41 

9 

..  1/31/42 

9 

. .  9/  6/41 

9 

..10/18/41 

9 

..12/13/41 

9 

. .  4/  4/42 

9 

. .  3/  7/42 

9 

.  .  3/21/42 

9 

..11/  8/41 

VITAPHONE-WARNER  BROS.  1940-41 

Comment  Running  Reviewed 

Time     Issue  Of 

BROADWAY  BREVITIES  (9) 


6202  Alice  in  Movieland  Superlative    20 

6204  Dog  in  the  Orchard  Meritorious    20 

6209  Happy  Faces   

S208  Hunting  the  Hard  Way. .  Excellent    20 

6201  Just  a  Cute  Kid   20 

6203  Mack  Sennett  Revival   20 

6206  Seeing  Eye   Poignant    20 

6207  Sockeroo   Funny    20 

6205  Take  the  Air  Entertaining    ..  20 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6101  Riding  Into  Society  T'Ain't  Funny..  19 

6103  Throwing  a  Party  i   20 

HOLLYWOOD  NOVELTIES  (6) 

6304  History  Repeats  Itself  Good    10 

6301  Football  Highlights   Rockne  Build-up  10 


6303  Mexican  Jumping  Beans.. Very  Good 

6302  Shark  Hunting   Exciting  .. 

6306  Trouble  in  Store  Amusing  .. 

6305  Wild  Boar  Hunt  Exciting  .. 

LOONEY  TUNES  (16) 


6601 
6612 
6607 
6616 
6608 
6614 
6602 
6611 
6609 
6604 
6610 
6613 
6606 
6603 
6605 
6615 


Calling  Dr.   Porky   7 


Coy  Decoy   Funny 

Haunted  Mouse   Very  Good 

Henpecked  Duck   A  Howl 


20 
20 
20 
20 
20 


SPORTS  PARADES  (10) 


6407  Big  Bill  Tilden  For  Tennis  Fan  10 

6404  California  Thoroughbreds. Interesting  ....  10 
6403  Diary  of  a  Racing  Pigeon. Interesting  ....  10 
6402  Dogs  You  Seldom  See  Good  Novelty...  10 

6405  Fight,  Fish,  Fight  Thrilling    10 

6401  Fly  Fishing   For  Anglers  ...  10 

6409  It  Happened  on  Rollers   10 

6410  Lions  For  Sale  Very  Good    10 

6408  Sail  Ho!   Colorful    10 

6406  Sky  Sailing   Interesting    10 


1941-42 


BROADWAY  BREVITIES  (12) 
7103  At  the  Stroke  of  Twelve.. Grab  It   


7106  Calling  All  Girls  Good   

7108  Maybe  Darwin  Was 

Right   Amazing   

7101  Minstrel  Days   Very  Good  .... 

7102  Monsters  of  the  Deep.... Good   

7104  Perils  of  the  Jungle  Exciting   

7107  Wedding  Yells   

7105  West  of  the  Rockies  Pretty  Good  ... 

HOLLYWOOD  NOVELTIES  (6) 


7 
7 

 -   7 

Joe  Glow  the  Firefly   7 

Meet  John  Doughboy   7 

Pre-Historic  Porky   Clever    7 

Porky's  Ant   Good    7 

Porky's  Bear  Facts   Amusing    7 

Porky's  Hired  Hand   Good    7 

Porky's  Preview   Amusing    7 

Porky's  Prize  Pony    7 

Porky's  Snooze   Reel    7 

Sour  Puss   Satisfactory   ...  7 

Timid  Toreador   Good    7 

We  the  Animals  Squeak. .  Excellent    7 

MELODY  MASTERS  (10) 

6506  Cliff  Edwards  and  His 

Buckaroos   Fair    10 

6505  Henry  Busse  &  Orch  Good    10 

6504  Skinnay  Ennis  &.  Orch. ..Good    10 

6503  Jan  Garber  &  Orch   10 

6508  Marie  Green  &  Her 

Merrie  Men   Lively    10 

6510  Carl  Hoff  &.  Orch  Notable    10 

6509  Hal  Kemp  &  Orch  Just  a  Band   10 

6501  Matty  Malneck   Snappy   10 

6507  Freddie  Martin  &  Orch... Fair    10 

6502  Joe  Reichman  &  Orch  Excellent    10 

MERRIE  MELODIES  (26)  (Tech.) 

("724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles   7 

6713  Cat's  Tale   Good    7 

6712  Crackpot  Quail    7 

6709  Elmer's  Pet  Rabbit  Funny    7 

6718  Farm  Frolics   Excellent    7 

6710  Fighting  69V2   Good    7 

'704  Good  Night  Elmer   7 

6715  Goofy  Groceries  Novel    7 

f722  Heckling  Hare    7 

6720  Hiawatha's  Rabbit  Hunt. Funny    7 

6703  Holiday  Highlights   Swell  Satire  ...  7 

6719  Hollywood  Steps  Out  Excellent    7 

6723  Inki  and  the  Lion  Good   

6701  Malibu  Beach  Party  Grade  A    7 

6707  Of  Fox  and  Hound   7 

6708  Shop,  Look  and  Listen. .  .Good    7 

6711  Sniffles  Bells  the  Cat  Fair    7 

6726  Snow  Time  for  Comedy. ..Up  to  Par   7 

6725  Sport  Champions    7 

6702  Stage  Fright   Satisfactory    ...  7 

6714  Tortoise  Beats  the  Hare.  .Amusing    7 

6716  Toy  Trouble   Good    7 

6717  Trial  of  Mr.  Wolf  Very  Good    7 

6705  Wacky  Wildlife   Funny    7 

6721  Wacky  Worm   Excellent    7 

TECHNICOLOR  SPECIALS  (6) 

6006  Carnival  of  Rhythm  Splendid 

6001  Flag  of  Humanity  Splendid 

1005  Here  Comes  the  Cavalry  

6002  March  on  Marines  Excellent 

6003  Meet  the  Fleet  Excellent 

6004  Wings  of  Steel  Excellent 


.  I  l/3U/4lt 
.  1/18/41 
.  Not  Rev. 
.  5/24/41 
.Not  Rev. 
.Not  Rev. 
.  4/  5/41 
.  5/24/41 
.  3/  8/41 


.  .Not  Rev. 
..  8/31/40 
. .  Not  Rev. 


.  9/30/39 
.  8/31/40 
.11/30/40 
.  8/  3/40 
.  9/  6/41 
.  3/  8/41 


.Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.Not  Rev. 
.Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
. 12/28/40 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
. 1 1 /30/40 
.  1/18/41 
.  9/  6/41 


,  3/  8/41 
,11/30/40 
,  12/28/40 
.Not  Rev, 

.  5/  3/41 
.12/27/41 
.  5/24/41 
,  8/  3/40 
.  4/  5/41 
,11/  2/40 


.  Not  Rev. 
.Not  Rev. 
.  4/  5/41 
.  Not  Rev. 
. 12/28/40 
.  5/24/41 
.  I/I8/4I 
.  Not  Rev. 
.  4/  5/41 
.  Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.  Not  Rev. 
.12/28/40 
.  3/15/41 
.  8/30/41 
.  Not  Rev. 
.10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
. 12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.  Not  Rev. 
. 12/28/40 
.  1/18/41 
.  5/  3/41 


.  5/  3/41 
. 12/28/40 
.12/  7/40 
.  8/31/40 
3/  8/41 
,  10/26/40 
Not  Rev. 
,  8/30/41 
,  6/21/41 
,  4/  5/41 


20 

..11/  8/41 

20 

.  .Not  Rev. 

20 

..  1/24/42 

20 

.  .  3/28/42 

20 

. .  9/13/41 

20 

. .  1/  3/42 

20 

..11/  8/41 

20 

.  .Not  Rev. 

20 

. .  1/24/42 

10 

.  .Not  Rev. 

10 

. .  9/13/41 

10 

. .  9/13/-< 

10 

. .  4/  4/42 

10 

..11/15/41 

7304  Miracle  Makers   Poor   

7303  Points  on  Arrows  Good   

7305  Then   and   Now   Fair   

7302  White  Sails   Excellent  .. 

LOONEY  TUNES  (16) 

7609  Daffy's   Southern    Exposure   7    ..  Not  Rev. 

7601  Notes  to  You   10    ..Not  Rev. 

7607  Porky's  Cafe    7    . .  Not  Rev, 

7604  Porky's  Midnight   Matinee    7  ..Not  Rev. 

7605  Porky's  Pastry  Pirate    7  ..Not  Rev. 

7603  Porky's  Pooch   Good    7  ..12/27/41 

7602  Robinson  Crusoe,  Jr  Average    7  ..11/15/41 

7608  Saps  in  Chaps   7    ..Not  Rev. 

7606  Who's  Who  in  the  Zoo.. Funny    7    ..4/  4/42 


April  11,  1942 


S  H  O  W"  :vl  E  N  '  S    TRADE    R  E  \'  I  E  W 


Page  35 


VITAPHONE  1941-42  (Cont. 


Comment 


Running 
Time 

MELODY  MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  ...  10 

7508  Dun  Cossack  Chorus   10 

7503  Forty  Boys  and  a  Song... Good    10 

75u7  Richard  Himber  4.  Orch   10 

7304  Carl  Hoff  &.  Band   10 

7506  Leo  Reisman  &.  Orch  Snappy    10 

7505  Playsirls    10 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good    10 

MERRIE  MELODIES  (26)  (Tech.) 

7701  All  This  and  Rabbit 

Stew   Excellent    7 

7711  Aloha  Hooey   Amusing    7 

7710  Bird  Came  COD   7 

7702  Brave  Little  Bat  Fair    7  . 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary  Very  Funny  ...  7  . 

7712  Conrad  the  Sailor  Funny    7 

7713  Crazy  Cruise    7 

7716  Dog   Tired    7 

7709  Hop.  Sliip  and  A  Chump   7  . 

7715  Morton  Hatches  the  Egg   7 

7707  Rhapsody  In  Rivets  Good    7 

7704  Rookie  Revue   Out  Dated    7 

7705  Saddle   Silly    7  . 

7708  Wabbit  Twouble   Very  Funny  ...  7  . 

7714  Wabbit  Who  Came 

to  Supper    7 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show    20 

7002  Soldiers  In  White  Excellent    20 

7004  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent    20 

SPORTS  PARADE  (10)  (Tech.) 

7405  Hunting  Dogs  at  Work  . Very  Good    10 

7402  King  Salmon   Fascinating    ...  10 

7401  Kings  of  the  Turf  Interesting    10 

7404  Rodeo   Round   Up   10 

740';  Shoct  YoiT'^elf  Some  Golf   10 

7403  Water  Sports   Average    10 


Reviewed 
Issue  Of 

.11/15/41 
Not  Rev. 
.  9/13/41 
.Not  Rev. 
.Not  Rev. 
.  3  28/42 
.Not  Rev. 

.  9/13/41 


.  9/13/41 
.  3  28/42 
.Not  Rev. 
.I2/27/4J 
.11/  8/41 
.  1/24/42 
.  4  4  42 
.Not  Rev. 
Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  1/24/42 
.12/27/41 
.Not  Rev. 
.  1/24/42 

Not  Rev. 


.  12/  6/41 
.  2/  7/42 
.12/  6/41 
.  9/l3,'4l 


.  4  4  42 
. 12/27/41 
.  9/13/41 
.Not  Rev. 

Not  Rev. 
.  1 1  '15  '41 


MISCELLANEOUS 


Adventures  in  the  Bronx 

(N.  Y.  Zoological  Soe.)  Good                     llVi..  8/23/41 

Alive  in  the  Deep  (Prod.)  Exciting                22  ..  5/24/41 

Man  the  Enigma  (Prod.)  Informative            25  ..  5/24/41 

Our  Constitution  (Prod.)  Inspiring    19  ..5/  3/41 

Our  Declaration  of 

Independence  (Prod.)   Timely                 19  ..  5/3/41 


SERIALS  1940-41 

No.  Chapters 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chaps. 

Spider  Returns    15  Chaps. 

White  Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle   Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  the  West   15  Chaps. 

1941-42 

COLUMBIA 

Captain   Midnight    15  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Ine   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

Spy  Smasher    12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang  Busters    13  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


Reviewed 
Issue  Of 

1 1 '29 '4 1 
8 '23/4 1 
5/10/41 

Not  Rev. 


3/  8/41 
5  3  I, '41 
8/17/40 
I  1/23/40 

11/  2/40 
8/  3/40 
2/15/41 

Not  Rev. 


2/21/42 

12/  6/41 
9/  6/41 
3/2 1, -42 

11/  1/41 
2  21  42 
4  12  41 
7  19  41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 


Title 


Running 
Time 

Any  Bonds  Today   5 

Bomber    8    . . 

Fighting   Fire  Bombs   8 

Food  For  Freedom   3 

Pots  to   Planes   3 

Red  Cross  Trailer   2'/a.. 

Ring  of  Steel   10    . . 

Safeguarding  Military  Information....  10 

Tanks    10 

Women   In   Defense   10 

CITY  List  "C" 

Albany  MGM... 

Atlanta  UA  

Boston  MGM  . . . 

Buffalo  20th  

Charlotte  20th.  . . . 

Chicago  Col  

Cincinnati  Rep. 


List  '•[ 
. .20th  . . 
MGM. 
UA... 
.  Par. . . 
.  Univ.. 
.  MGM  . 
.20th. 


Distributed 
By 

.Warner  Bros. 
....List  "C" 
.Warner  Bros. 

 List  "C" 

 List  "C" 

 List  "D" 

.Warner  Bros. 

 List  "D" 

 List  "D"' 

....List  "C" 


Cleveland  .20th  Lniv. . 

Dallas  WB  Par.. . 

Denver  WB  WB. . . 

Des  Moines  MGM  Rep.. . 

Detroit  Par  Col. . . 

Indianapolis  U  A  R  KO. 

Kansas  City  RKO  Univ.. 

Los  Angeles  WB  MGM  . 

Memphis  Par  Col. . . 

Milwaukee  Col  RKO. 

Minneapolis  Rep  20th  . . 

New  Haven  Univ  MGM. 

New  Orleans  UA  RKO. 

New  York  Par  WB  . . 

Oklahoma  City  WB  Pa 


Omaha  MGM. 

Philadelphia  Univ., 

Pittsburgh   RKO. 

Portland  RKO. 

St.  Louis  I'niv. 

Salt  Lake  City  Par.  . 

San  Francisco   WB  . 

Seattle   Col... 

Washington  Rep. 


. WB  . 
.RKO. 
UA. . . 
Ren.. . 
.  Par. . . 
.  WB  . . 

Col. .  . 
..UA  .. 
.20th. . 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.    No  cuts  or  borders.    No  charge  for  name  and  address.    Five  insertions  for  the  price  of 

three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
mstnicted.   Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


AIR  CONDITIONING 


WE  OVERBOUGHT  LAST  YEAR- 
MUST  UNLOAD.  Blowers,  from  $30.75  Air 
Washers,  from  $20.00;  Exhaust  Fans,  from 
S9.80;  Directional  Diffusers,  from  $n.65.  Free 
Bulletin,  S.  O.  S.  Cinema  Supply  Corp.,  636 
Eleventh  Ave..  New  York  Citj'. 


BOOKS 


SYSTEMATIZING  THEATRE  OPER- 
.\TIOX,  a  condensed,  easy-to-read  book 
covering  every  important  phase  of  theatre 
operation.  Written  by  "Chick"  Lewis.  Sent 
postpaid  upon  receipt  of  $L00  in  cash,  check 
or  money  order.  Address.  Showmen's  Trade 
Revtew,  1501  Broadway,  New  York  Citv-. 


EQUIPMENT  WANTED 

ARCS,  RECTIFIERS,  PROJECTORS, 
16mm,  35mm.  Give  age,  condition,  lowest  price, 
first  letter.  Box  553,  Showmen's  Trade  Re- 
\iE\v.  1501  Broadway,  New  York  City. 

HIGHEST  PRICES  PAID— For  Simplex 
projectors,  15  and  30  ampere  rectifiers,  RCA 
sound  equipment.  What  have  you  ?  Box  556, 
Showmen's  Tr.\de  Review,  1501  Broadway, 
New  York  Citv-. 


NEW  EQUIPMENT 


CLEAN  MERCHANDISE  — XO  SEC- 
ONDS—BUY WHILE  YOU  CAN.  Bausch 
Lomb  Series  II,  6"  Lenses,  $19.50;  Luxlite 
Series  I.  $4.95 ;  Tetco  Fire  Extinguishers, 
$1.79;  Ten  Section  Film  Cabinets,  $22.50;  Type 
868  Photocells.  $1.49;  Automatic  Curtail  Con- 
trols. $74.95.  S.  O.  S.  Cinema  Supply  Corp., 
636  Eleventh  Ave..  New  York  City. 

TRY  MAGIC  EYE  FREE— Colortone  Shut- 
ters remove  high  intensitj-  glare  yet  "Hd  blue  to 
yellow  low  intensity-  tool  Powers,  $17.25  each: 
Simplex  $19.75  each.  Give  machine  make,  front 
or  rear  shutter,  shaft  diameter.  Colortone  Mfg. 
Co..  1944  Conev  Island  Ave..  Brooklvn.  New 
York. 

BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c : 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 


SITUATIONS  WANTED 

M.\N.\GER — 14  years  chain  and  independent 
experience.  References.  Go  anywhere.  M.  E. 
Berkhimer.  Lusk.  Wvomine. 


SOUND  EQUIPMENT 

"FAITHFUL  TO  YOUR  EQUIPMENT." 
writes  P.  A.  Tvler,  Anthonv,  New  Alexico, 
"BEC.\USE  I  BELIEVE  S.6.S.  SOUND  IS 
GOOD."  That's  his  second  installation.  Com- 
plete systems  $282.00— terms  $2.50  weekly. 
S.  O.  S.  Cinema  Supply  Corp.,  636  Eleventh 
Ave..  N.  Y.  C. 

RE-OPEN  THAT  SHUTTERED  HOUSE 
— Start  a  circuit.  A  good  portable  will  keep 
competition  out,  make  money  for  3'ou.  too. 
Standard  makes.  16  mm..  35  mm.  from  $59.50. 
Send  for  list.  S.  O.  S.  Cinema  Supplv  Corp., 
636  Eleventh  Ave.,  N.  Y.  C. 


THEATRE  FOR  RENT 


M.AJESTIC  THEATRE.  Remodeled.  No 
chairs  or  equipment.  County  seat  2300.  408 
North  Carroll  Street.  Mt.  Carroll,  Illinois. 


THEATRES  FOR  SALE 

THEATRES  IN  CALIFORNIA,  OREGON 
AND  WASHINGTON.  Send  for  list.  A.  A. 
Sheuerman,  25  Taylor  St.,  San  Francisco,  Calif. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Tr.\de  Review,  1501 
Broadway,  New  York  City. 


USED  EQUIPMENT 


_FOR  SALE:  New  pair  latest  model  Holmes 
35  mm.  sound  projectors,  2000  foot  magazines, 
15  watt  amplifier  and  Jensen  speaker.  Wade 
Sutton,  4110  Washington  Drive.  West  Palm 
Beach.  Florida. 

MOVING  —  NEED  ROOM  —  SACRIFIC- 
ING THOUSANDS  OF  ITEMS  LIKE 
THESE.  Bell  Howell  Film  Splicers,  $4.95; 
Thide  Automatic  Changeovers,  $14.95 ;  RCA 
Amplifiers.  $4.95:  RCA,  Soundheads,  $39.50. 
others  $9.95;  G.  E.  :Mazda  Lamphouses,  Regu- 
lators, $3.95:  Rheostats.  $1.75;  Motiograph 
Mechanisms,  $19.95;  Powers.  $39.50;  Simplex 
Intermittents,  $9.95;  Footlights.  Section,  $3.95. 
Send  for  Sale  Circular.  S.  O.  S.  Cinema  Sup- 
ply  Corp..  636  Eleventh  Ave.,  New  York  Citv-. 

PASTE  THIS  UP— AFTER  MAY  FIRST 
— S.  O.  S.  CINEMA  SUPPLY  CORPORA- 
TION—New  address— 449  \\"e5t  42nd  Street. 
New  York  Cit\-. 

EQUIP  COMPLETE  THEATRE  FOR 
$1.000._  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review.  1501 
Broadway.  New  York  City. 

FOR  SALE:  35  mm.  Holmes  sound  projec- 
tor. Richard  ^^'heeler.  Greybull,  Wyoming. 

YOUR  CHOICE— Peerless.  Strong  Stand- 
ard or  Strong  Junior  lamphouses  $125.00  pair: 
30  ampere  rectifiers  $75.00  pair,  reconditioned 
and  complete.  STAR  CINEMA  SUPPLY 
CO..  440  West  45th  Street.  New  York  Cit>-. 


Something  to  Sell? 
Want  o  Job? 
Need  a  Good  Operator? 
Looking  for  Equipment? 

Try  a  Classified  Ad  in 
Showmen's  Trade  Review 


Blondie  has  a  baby. ..  Dogwood 
has  hysterics . . .  and  you'll  hove 
the  happiest  of  all  this  beloved 
family's  merry  successes! 


Based  upon  the  comic  strip  created  by 


CHIC  YOUNG 


ARTHUR 


LARRY 


SlNdETON  - LAKE  SIMMS 

JONATHAN  HALE   •   DANNY  MUMWERT  HANS 


5^  Ff 


9^/ 


rKE  I  IP^ARY  OF  CONORESS 
CENTRAL  SERIAL  RECORD 

APR  2  2  1942 

REVIEWED  IN  THIS  ISSUE 


Ship  Ahoy 
Moontlde 

The  Man  Who  Wouldn't  Die 

Tarzan's  New  York  Adventure 

The  Spoilers 

My  Gal  Sal 

Suicide  Squadron 

Billy  the  Kid  Trapped 

SOS  Coast  Guard 

Guerrilla  Brigade 

The  Corpse  Vanishes 

Sunday  Punch 

Men  of  San  Quentin 

Whispering  Ghosts 

Blondie's  Blessed  Event 

Mississippi  Gambler 

Twin  Beds 

About  Face 

The  Mad  Martindales 


Vol.  36 


No.  13 


April  18 
19    4  2 

CHARLES  E.  'CHICK'  LEWIS 

Editor  and  Publisher 


REMEMBER  PEARL  HARBOR 


Spyros  P.  Skouras  'See  Page  4) 


fvERY^wElK  BOOKING  GUIDES 


Begin  on  Page  29 


SOMETHING 


I 


FORWARD  TO 


It's  S.R.O.  at  the  Astor.  The  photo  above  was  taken  Tuesday  of  the  second  week.  Both  Tuesday  and  Wednesday 
of  the  second  week  topped  corresponding  days  of  the  first  week  at  the  scene  of  its  earlier  triumph. 


are 


We  conducted  a  nationwide  research 
And  followed  it  with  box-office  tests 
So  that  you  would  know  your 
Possibilities  for  success  when  you 
Play  "Gone  With  The  Wind"  again! 
Seven  triumphant  test  engagements 
In  cities  from  coast  to  coast 
With  hold-overs  of  two  and  three  weeks 
Climaxed  now  at  the  Astor  Theatre 
Where  it  is  making  history  anew! 
The  proven  facts  are  all  you  need  to  know: 
Bring  it  back  for  sure-fire  success! 
Millions  haven't  seen  it  yet 
Millions  want  to  see  it  again! 
Returning  by  public  demand! 
The  Greatest  Picture  of  All  Time! 
Get  ready  for  ready  money! 

p.  S.  Watch  the  first  125  bookings  set  for  April! 


NOW! 

triumphant  re- 
turn to  the 
scene  of  its  orig- 
inal record -run 
engagement 

ASTOR 

B'way  &  45th  Street 
★ 

CONTINUOUS 
PERFORMANCES 

Doors  Open  9:30  A.  M. 
Come  any  time  up  to 
10:00  p.  M.  and  see 
a  complete  show. 
★ 

POPULAR  PRICES 
★ 

FULL-LENGTH! 

Exactly  as  previously 
shown  I 

"You  really  haven't  seen 
C.W.T.W.  until  you've 
seen  it  at  least  twice." 
—  Cro-rlher,  N.  Y.  Timet 


(Above)  Simple  presentation  of  the  full 
facts  in  the  New  York  ad  camgaign. 


DAVID  O.  SELZNICK'S  Production  of 
MARGARET  MITCHELL'S  Story  of  the  Old 
South  "GONE  WITH  THE  WIND"  •  DIRECTED 
BY  VICTOR  FLEMING  •  In  Technicolor 
Starring  CLARK  GABLE  •  VIVIEN  LEIGH 
LESLIE  HOWARD  •  OLIVIA  DeHAVILLAND 
A  SELZNICK  INTERNATIONAL  PICTURE 
Screen  Ploy  by  Sidney  Howard  •  Music 
by  Max  Steiner    •    An  M-G-M  Release 


April  18,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


The  Mi  nnesota  Decision 

The  decision  declaring  the  Minnesota  anti-five  law 
unconstitutional  should  go  a  long  way  toward  clearing 
the  atmosphere  not  only  in  that  state  but  in  other  terri- 
tories where  exhibitor  units  have  been  toying  with  the 
idea  of  fostering  similar  legislation. 

Breaking  up  the  country  into  sections  with  totally 
different  and  conflicting  policies  of  selling  could  never 
be  productive  of  anything  constructive  or  profitable  for 
the  exhibitors  as  a  whole.  It  would  serve  only  to  further 
complicate  an  already  too  complex  situation  in  distribu- 
tor-exhibitor relations. 

Either  the  Unity  effort,  or  individual  groups  must 
work  toward  some  solution  of  these  problems.  From  our 
point  of  view  the  UMPI  has  made  satisfactory  progress 
and  the  decision  in  St.  Paul  should  serve  to  make  the 
goal  for  unity  via  this  UMPI  movement  nation-wide. 

Let's  give  the  Unity  plan  a  fair  trial.  If  either  side  to 

this  distributor-exhibitor  program  proves  insincere,  then 

any  steps  taken  for  their  protection  by  the  parties 

abiding  by  their  commitments  will  be  well  justified.  It 

takes  two  to  make  a  bargain  and  two  to  carry  it  out. 

Seeking  unfair  advantages  or  taking  blind  alleys  to  avoid 

faithful  performance  of  the  agreement  will  only  bring 

down  an  avalanche  of  recriminations  on  any  individuals 

or  groups  guilty  of  such  action. 

▲        ▲  ▲ 

What  About  Priorities? 

As  matters  stand  right  now  the  motion  picture  in- 
dustry has  no  rating  so  far  as  war  materials  are  concerned. 
The  unfortunate  mess  in  Washington  last  week  not  only 
failed  to  achieve  anything  constructive  but,  on  the  con- 
trary, left  the  very  definite  impression  that  the  WPB 
hadn't  given  much  thought  to  the  requirements  of  our 
industry  for  vital  materials  necessary  to  the  efficient  con- 
tinuation of  the  industry  itself. 

Why  this  condition  should  persist  is  an  annoying  mys- 
tery to  all  who  have  expressed  themselves  to  this  writer. 
Surely  at  this  stage  of  priorities  the  movie  industry  should 
have  been  placed  in  a  class  consistent  with  its  usefulness 
to  the  nation. 

Perhaps  too  many  thought  about,  but  did  little  to  gain, 
the  recognition  we  require  and  deserve.  We  are  blaming 
no  one.  We  merely  express  a  thought.  But  if  this  is  so, 
then  isn't  it  high  time  the  various  elements  started 
working  towards  the  presentation  of  our  status? 

It  is  no  secret  that  in  the  exhibition  branch  of  our  busi- 
ness a  shortage  of  vital  equipment  and  replacements  will 
develop  within  the  next  six  months.  By  that  time,  if  this 


situation  continues  to  drag  along,  it  will  be  too  late  to 
keep  many  theatres  open. 

As  we  view  it,  the  responsibility  for  some  action  rests 
with  the  exhibitor  organization  leaders,  the  equipment 
manufacturers  and  the  dealers.  Acting  together  on  a 
united  front  they  ought  to  be  able  to  arrange  for  con- 
ferences with  the  proper  authorities  in  Washington  to 
straighten  out  this  matter. 

If  the  UMPI  proposes  to  take  the  initiative,  then  they 
should  likewise  work  with  the  others  to  bring  this  about. 
But  by  all  means  let's  get  some  recognition  before  we 
face  a  severe  crisis. 

▲        ▲  ▲ 

When  A  Fella  Needs  A  Friend 

There  are  times  when  business  takes  a  nose-dive  in 
which,  regardless  of  what  you  do  or  try  to  do,  receipts 
persist  in  remaining  at  the  low  levels. 

During  times  like  these  theatremen  are  apt  to  develop 
a  fear  that  their  selling  efforts  are  lacking  or  that  they 
are  getting  stale  and  not  doing  as  good  a  job  as  before. 

At  such  times  a  showman  must  summon  his  courage. 
And  it  takes  courage  after  you  begin  to  lose  faith  in  your 
ability  and  your  methods.  Undoubtedly,  when  such 
a  frame  of  mind  develops  it  gains  strength,  especially 
among  those  working  for  others,  because  their  immediate 
superiors  make  matters  worse  by  nagging  and  intimating 
that  "you're  losing  your  grip,"  or  "you're  not  the  show- 
man you  used  to  be." 

If  ever  a  fella  needed  a  friend  it  is  when  business  goes 
flooey.  At  such  a  time,  and  with  little  encouragement, 
he'll  bust  an  arm  battling  to  get  the  gross  back  up  to 
where  he  wants  it.  Likewise,  if  you  want  to  kill  his 
initiative,  just  start  throwing  dirty  digs  at  him  or  inti- 
mate that  he's  slipping  and,  with  the  aid  of  a  little  more 
bad  business,  you'll  succeed  in  murdering  a  swell  show- 
man and  a  valuable  hunk  of  manpower. 


Dont  Bog  Down 


The  nation's  theatres  have  responded  nobly  to  the  call 
for  cooperation  with  the  government  in  the  selling  of 
war  stamps  and  bonds,  and  showing  WAC  films. 

But  it  is  vitally  essential  that  there  be  no  let-down  on 
these  two  fronts.  Don't  ever  believe  for  a  moment  that 
you've  done  enough.  You'll  never  do  enough. 

Keep  hammering  away  until  the  final  shot  in  the  war 
has  been  fired.  Remember,  no  matter  how  aggressively 
you  have  helped  before  you  can  always  do  more. 

Line  up  solidly  behind  the  men  behind  the  guns. 

—"CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


April  18,  1942 


Exhibitor  Units  Weighing  UMPI  Plan 


SETOA,  New  England  Unit 
Reject  It/  Independent  Film 
ers  Express  Opposition 

The  Southeastern  Theatre  Owners  Associa- 
tion, an  MPTOA  affiliate,  this  week  became  the 
second  exhibitor  organization  to  reject  the 
UMPI  selling  plan.  The  first  group  to  oppose 
it  was  the  Independent  Exhibitors  of  New  Eng- 
land, an  Allied  affiliate. 

An  attack  on  the  plan  developed  from  an  un- 
expected quarter  when  the  Society  of  Indepen- 
dent Producers  (of  which  Charles  Chaplin, 
Samuel  Goldwyn,  David  O.  Selznick,  Walt  Dis- 
ney, Alexander  Korda,  Mary  Pickford,  Orson 
Welles  and  Walter  Wanger  are  members)  called 
upon  exhibitors  and  the  public  to  oppose  the  plan 
through  the  medium  of  a  statement  issued  to  the 
press  by  Loyd  Wright,  president  of  the  Society. 

Announcing  approval  of  the  UMPI  program 
this  week  were  the  Rhode  Island  exhibitor  or- 
ganization ;  MPTO  of  Mississippi,  Arkansas  and 
Tennessee;  Allied  of  New  York  (MPTOA  affili- 
ate) and  Intermountain  Theatres  Association. 

The  SETOA  exhibitors,  comprising  theatre- 
men  of  Alabama,  Florida,  Georgia  and  Tennes- 
see, declared  the  proposals  afforded  "insufficient 
relief  from  the  forcing  of  undesirable  pictures, 
especially  those  trade  shown,"  and  named  a  com- 
mittee to  study  the  advisability  of  state  legisla- 
tion requiring  each  feature  picture  to  be  sold 
separately. 

The  lengthy  document  issued  by  Loyd  Wright 
as  president  of  the  Independent  Producers  as- 
sailed the  plan  in  toto,  declaring  that  "if  any 
modifications  of  the  sales  methods  are  contem- 
plated by  the  Department  of  Justice,  such  changes 
shall  more  vigorously  protect  the  exhibitor 
against  any  forced  group  selling,  leaving  to  his 
sole  discretion  whether  he  shall  license  one  or 
more  films  from  any  group  to  be  trade-shown 
exclusively."  He  called  any  return  to  block  book- 
ing "abhorrent  to  all  persons  who  have  the  best 
interests  of  the  industry  at  heart  and  a  regard 
for  the  public  service  functions  of  the  screen, 
regardless  of  how  the  scheme  is  presented,"  and 
attributed  the  higher  quality  of  pictures  this  sea- 
son to  the  necessity  for  showing  them  before 
offering  them  for  sale. 

Independents  were  well  pleased  with  the  Con- 
sent Decree  method  of  selling  in  blocks  of  five 
or  less,  Wright  said,  since  box  office  receipts 
and  film  rental  terms  were  higher,  as  a  result  of 
the  improvement  in  product.  "Certain  producers," 
he  said,  "imbued  with  the  prospect  of  a  continu- 
ing, open-competition  market  among  thousands 
of  theatres,  are  making  ambitious  plans  for  the 
coming  season,  entering  into  heavy  financial  com- 
mitments for  story  material  and  acting  and 
.directing  talent." 

The  Independent  Producers,  therefore,  "viewed 
with  great  concern  the  request  of  the  major  com- 
panies to  the  exhibitors  of  the  United  States  to 
join  with  them  in  a  petition  to  the  Department 
of  justice  to  modify  the  Consent  Decree  terms 
and  permit  a  return,  both  in  spirit  and  effect,  of 
the  outmoded  and  highly  monopolistic  practice  of 
blind  selling  and  block  booking," 


INDEX  OF  DEPARTMENTS 

Page 

Advance  Dope    28 

Box-office  Slants    9 

Feature  Booking  Guide   29 

Hollywood    26 

Newsreel  Synopses    28 

Program  Exchange    22 

Selling  the  Picture   19 

Shorts   Booking  Guide   32 

Short  Subject  Reviews   28 

Showmanalysis    20 

Variety  Club  Notes   10 


Anti'UMPI  Statement  Criticized 

Attack  on  the  UMPI  sales  plan  by  the  Society  of  Independent  Producers  brought  down  the 
criticism  of  many  of  the  leading  distributor  and  exhibitor  members  of  the  Committee  of  the  Whole 
of  UMPI.  Outspoken  criticism  of  the  announcement  issued  on  the  coast  by  Loyd  Wright,  president  of 
the  Society,  was  made  to  the  trade  press  this  week  after  publication  of  the  statement  from  the 
organization  whose  members  produce  pictures  that  are  released  by  major  distributor  companies. 
Among  those  who  deplored  the  statement  from  the  coast  producer  organization  were  William  F. 
Rodgers,  Ed  Kuykendall,  Abram  F.  Myers  and  Colonel  Cole. 


4,579  of  5,345  Variety  Club 
Members  in  Picture  Business 

Variety's  claim  to  be  the  "Heart  of  Show- 
business"  was  substantiated  again  this  week 
when  the  report  of  Paul  Short,  chairman  of  the 
"Hey  Rube"  Drive,  to  the  national  officers  re- 
vealed that  4,579  of  the  5,345  members  of  the 
25  Variety  Tents  are  directly  associated  in  vari- 
ous phases  of  the  motion  picture  industry. 

The  figures  revealed  that  3,702  represented 
theatre  operations,  that  is,  circuit  hands,  man- 
agers, bookers,  independent  operators ;  877  were 
in  the  production  and  film  distribution  phase  rep- 
resenting stars,  producers,  technicians,  etc.,  and 
in  distribution,  executives,  salesmen,  bookers ; 
766  represented  allied  interests  (including  asso- 
ciate members)  covering  theatre  supply  and 
equipment  concerns,  advertising  agencies,  radio, 
orchestra,  baseball,  bowling,  ice  arenas  attor- 
neys for  theatre  interests,  etc. 

At  the  conclusion  of  the  "Hey  Rube"  Drive, 
1179  members  had  been  added  to  the  25  Tents, 
plus  397  members  in  two  additional  newly  or- 
ganized Tents,  Chicago  and  New  Haven. 

Of  these  1179  new  members,  936  represent 
theatre  operations,  circuit  heads,  managers,  book- 
ers, independent  operators;  163  are  associated 
in  the  production  and  film  distribution  phase, 
representing  stars,  producers,  technicians,  etc. 
.  .  .  and  in  distribution,  executives,  salesmen, 
bookers ;  80  represent  allied  interests  (including 
associate  members)  covering  theatre  supply  and 
equipment  concerns  advertising  agencies,  radio, 
orchestra,  baseball,  bowling,  ice  arenas,  attor- 
neys for  theatre  interests. 

The  3,702  old  members  plus  the  936  new  mem- 
bers associated  in  theatre  operations,  a  total  of 
4,638  men,  represent  over  11,000  theatres  in  the 
United  States. 


Goldwyn  Signs  With  RKO; 
Latter  to  Release  3  Films 

Samuel  Goldwyn  has  signed  a  deal  with  RKO 
under  the  terms  of  which  RKO  will  continue 
to  release  Goldwyn's  pictures  for  the  coming 
year.  George  J.  Schaefer,  RKO  president, 
signed  the  contract  for  the  distributor. 

Under  its  terms,  Goldwyn  is  expected  to  re- 
lease three  pictures.  First  will  be  "Pride  of  the 
Yankees"  now  in  production,  starring  Gary 
Cooper  and  Teresa  Wright,  Scheduled  for  pro- 
duction soon  after  the  completion  of  the  Gehrig 
picture  is  an  untitled  comedy  starring  Bob  Hope 
and  Dorothy  Lamour.  It  has  a  Washington 
background.  Also  expected  to  be  released  dur- 
ing the  coming  year  is  "Spitfire"  also  known  as 
"The  First  of  the  Few,"  starring  Leslie  Howard 
and  David  Niven,  directed  by  Howard,  It  is  the 
biographical  story  of  R,  J.  Mitchell,  inventor  of 
the  Spitfire  plane.  The  picture  was  filmed  in 
England  and  is  nearly  completed. 


To  Hold  4-Day  Sales  Meet 

Paramount  will  hold  a  four-day  sales  meet- 
ing of  home  office  executives  and  district  man- 
agers from  May  4  to  7  inclusive,  at  Adolph 
Zukor's  Mountain  View  Farm,  New  City,  N.  Y, 
Plans  for  the  balance  of  the  current  season  and 
for  the  1942-43  program  will  be  discussed. 


NSS  Denies  Monopoly  Charge; 
Welcomes  Chance  to  Disprove  Them 

National  Screen  Service  disputes  the  monopoly 
charge  made  by  the  Independent  Poster  Ex- 
changes made  in  a  suit  against  it  and  welcomes 
the  opportunity  to  disprove  the  allegation,  Her- 
man Robbins,  president  of  the  company,  an- 
nounced following  the  filing  of  the  action  in 
U.  S.  District  Court  in  Philadelphia.  Robbins' 
statement  follows : 

"Anyone  can  make  reckless  charges.  To  prove 
or  substantiate  them  is  another  matter.  Our 
company  is  not  a  monopoly.  It  has  certain  ex- 
clusive arrangements  with  three  companies  who 
have  the  right  to  turn  over  the  manufacture  and 
distribution  of  their  copyrighted  material  to  any- 
one they  deem  responsible.  Our  company  has 
made  available  all  accessories  it  handles  on  a 
basis  that  has  material  financial  advantages  for 
all  exhibitors.  We  welcome  the  opportunity  once 
and  for  all  to  bury  this  "monopoly"  charge.  We 
are  proud  of  our  record  of  achievement  and 
reputation  for  fair  business  methods  which  we 
have  won  in  the  industry  during  the  twenty-two 
years  we  have  been  in  business," 

Don  Alexander,  Jr,  and  his  assistant  Al 
Perretz,  of  the  Alexander  Preview  Company, 
conferred  in  Philadelphia  last  week  with  Michael 
H.  Egnal,  attorney  for  the  Independent  Poster 
Exchanges  and  Mitchell  Pantzer. 


Walter  Hillman  Married 

Walter  G,  Hillman,  Jr,,  manager  of  the  Strand 
Theatre,  Alliance,  Ohio,  was  married  last  Satur- 
day to  Miss  Rita  Haidet. 

Spyros  P.  Skouras 

(The  Man  on  the  Cover) 

President  of  20th  Century-Fox  who  has 
relinquished  his  association  with  large  theatre 
interests  with  which  he  was  long  and  promi- 
nently associated  to  assume  the  office  to 
which  he  was  elected  last  week  as  head  of  the 
production  and  distribution  company.  In  his 
former  post  as  president  of  National  Theatres, 
Skouras  directed  the  business  of  one  of  the 
largest  theatre  organizations  in  the  Industry. 

SHOWMEN'S    TRADE  REVIEW 


8     Vol.  36,  No.  13 


April  18,  1942 


Title  and  Trade  Mark  Registered  U.  S.  Patent  Office 

Published  every  Friday  by  Showmen's  Trade  Review, 
Inc.,  1501  Broadway,  New  York  City.  Telephone 
BRyant  9-5606.  Charles  E,  "Chick"  Lewis,  Editor  and 
Publisher ;  Tom  Kennedy,  Associate  Editor ;  Robert 
Wile,  Managing  Editor;  Joseph  H,  Gallagher,  Film 
Advertising  Manager;  Harold  Rendall,  Equipment  Ad- 
vertising Manager;  West  Coaot  Office,  Gtiaranty  Bldg,, 
6331  Hollywood  Blvd.,  Hollywood,  Calif,,  Telephone 
Hollywood  1390,  Ann  Lewis,  manager;  London  Rep- 
resentative, Milton  Deane,  185  Fleet  St.,  London  E.C. 
4;  Australian  Representative,  Gordon  V,  Curie,  1  Elliott 
St,,  Homebush,  Sydney,  Australia.  Subscription  rates 
per  year:  $2.00  in  the  United  States  and  Canada;  For- 
eign, $5.00.  Single  copies,  ten  cents.  Subscribers  should 
remit  with  order.  Entered  as  second  class  matter  Feb- 
ruary 20,  1940,  at  the  Post  Office  at  New  York,  N.  Y., 
under  the  Act  of  March  3,  1879.  Contents  copyrighted 
1942  by  Showmen's  Trade  Review,  Inc.  Printed  in  U,S,A, 
Address  all  Communications  to : 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway,  New  York  City 


LAtN  STATEMENT 


BOUT  A  MONSTER 


HE  has  broken  every  existing  money  or  atten- 
dance record  at  the  Rialto  Theatre  in  New  York! 


HE  has  just  broken  an  eight- year  record  for 
opening  week  business  at  the  Stanton  Theatre 
in  Philadelphia! 


HE  now  is  doing  a  box-office  business  at  the 
Woods  Theatre  in  Chicago  so  sensational  that 
nothing  comparable  to  it  has  been  seen  in  years! 

HE  is  doing  a  business  at  the  Grand  Theatre  in 
Cincinnati  that  has  already  put  him  among  the 
very  top  grossers  in  the  history  of  that  theatre! 

HE  is  absolutely  the  biggest  money  maker  for 
his  company  to  play  this  season  at  the  Fulton 
in  Pittsburgh,  the  Strand  in  Hartford,  the  Majestic 
in  Bridgeport,  the  Paramount  in  Denver,  the 
Lyric  in  Indianapolis,  the  Strand  in  Louisville, 
the  Mayfair  in  Portland,  Oregon,  and  the 
Civic  in  Portland,  Maine! 


4P 


April  18,  1942 


S  H  O  W      E  X  '  S    TRADE  REVIEW 


Page  7 


Pollock  to  Head  AMPA 

Lou  Pollock.  Universal's  Eastern  ad  and 
pub  chief,  heads  the  nominees  to  be  presented 
to  the  membership  of  AMPA.  as  the  candidate 
for  president  of  the  organization.  Arthur 
Schmidt,  of  MGM.  is  the  nominee  for  vice- 
president.  Dave  O'Malley.  of  Columbia,  trea- 
surer, and  Blanch  Livingston,  of  RKO,  secre- 
tary, were  renominated.  Candidates  for 
director  are  Paul  Lazarus,  Jr.,  Martin  Starr 
Mannie  Reiner,  Skip  Weshner,  Fred  Lynch 
and  the  four  officers.  A.  M.  Botsford  is  the 
candidate  for  three-year  trustee. 

W.  J.  Hutchinson  Dies; 
20th  Foreign  Chief 

Funeral  services  were  held  Monday  at  St. 
Margaret's  Church,  Waterburj-.  Conn.,  for  Wal- 
ter J.  Hutchinson.  20th  Centur>--Fox  director 
of  foreign  distribution  for 
the  past  several  years, 
who  died  Saturday,  April 
11.  at  the  age  of  49. 

Hutchinson  joined  the 
sales  staff  of  Fox  Film 
Company  in  1919  as  a 
salesman  in  Canada.  With- 
in two  years  he  was  made 
branch  manager,  special 
Home  Office  representa- 
tive and  then  Assistant 
Foreign  Manager.  In  this 
capacity  he  opened  offices 
for  the  company  all  over 
the  world.  In  1935,  he  was 
made  director  of  foreign 

distribution. 

The  companj-'s  foreign  department  was  closed 
all  day  Monday  in  memorial  tribute  to  its  head. 
Honorary-  pall  bearers  at  the  funeral  were  Spyros 
P.  Skouras,  Herman  G.  Place.  William  C. 
Michel,  S^-dney  Towell.  W.  J.  Eadie,  Tom  J. 
Connors.  Herman  Wobber,  Sol  M.  Wurtzel. 
William  Goetz,  Darrjd  F.  Zanuck,  Joseph  !M. 
Schenck,  Jason  S.  Joy,  Earl  I.  Sponable.  Fred- 
erick A.  Kuser.  Martin  Quigley.  Edgar  flayer. 
Saul  Rogers.  Benjamin  Higgins.  Alan  E.  Freed- 
man.  Irving  A.  ^laas,  Leslie  F.  Whelan.  Richard 
A.  White,  F.  S.  Irby,  Edmund  Reek  and  Felix 
A.  Jenkins. 


Walter  J.  Hutchinson 


Big  G  rOSSes  Continue;  Testimonial  to  Cole 

Big  Films  Holdover 


Business  is  holding  up  well  everywhere,  ac- 
cording to  reports  received  from  various  parts 
of  the  country.  Outstanding  pictures  are  being 
held  over.  For  example,  in  Xew  York,  "Reap 
the  Wild  ^^"ind''  is  in  its  fourth  week  at  the 
Radio  City  Music  Hall,  while  in  Los  Angeles 
it  has  been  held  for  a  fourth  week  at  the  Los 
Angeles  Paramount  and  a  fifth  week  at  the 
Hollywood  Paramount 

Again  in  Xew  York,  '"Joe  Smith,  American" 
following  very  favorable  reviews  is  held  for  a 
third  week.  "To  the  Shores  of  Tripoli"  is  in  its 
fourth  and  last  week  at  the  Roxy.  "My  Favorite 
Blonde"  plus  Tommy  Dorsey  on  the  stage  was 
held  for  a  third  week  at  the  Xew  York  Para- 
mount. 


Exhibitor  Unit 
Opposes  Drives 

A  declaration  that  the  organization  would  not 
participate  in  any  way  with  distributor  sales  or 
booking  drives  or  campaigns,  was  made  this 
week  by  the  AMPTO  of  Western  Pennsylvania 
at  a  general  meeting  of  the  organization.  The 
body  condemned  the  practice  and  said  it  was 
the  sense  of  the  group  that  individual  members 
should  not  endorse  any  such  drives,  and  repri- 
manded those  members  who  recently  had  en- 
dorsed such  campaigns. 

It  was  pointed  out  that  the  unit  had  taken  a 
stand  against  drives  previously  and  that  the 
present  action  was  a  reiteration  of  the  previous 
position.  The  organization  is  opposed  to  drives 
for  sales  or  bookings  by  individual  producers  or 
distributors  or  for  anj-  indi\-iduals  as  such. 


A  testimonial  banquet  to  Col.  H.  A.  Cole, 
president  of  Allied  States  Association  from 
1939  to  1941  will  be  a  feature  of  the  con- 
vention to  be  held  in  Atlantic  City,  June  3-5, 
by  Allied  Theatre  Owners  of  New  Jersey. 
M.  A.  Rosenberg,  Col.  Cole's  successor,  will 
be  the  toastmaster. 

Frank  Lloyd  Productions  Quits; 
"Invisible  Spy"  Last  Picture 

Frank  Lloyd  and  Jack  Skirball,  president  and 
vice-president  respectively  of  Frank  Lloyd  Pro- 
ductions, announced  this  week  that  "The  In- 
visible Spy"  would  be  the  company's  last  pic- 
ture. Ilona  Masse}-,  Jon  Hall,  Peter  Lorre  and 
Sir  Cedric  Hardwicke  will  be  starred.  Frank 
Lloyd  pictures  have  been  recently  released  by 
Universal. 


Survey  Shows  Radio  Listeners 
Most  Consistent  Movie  Goers 

There  is  a  definite  correlation  between  movie 
attendance  and  radio  listening,  according  to  Dr. 
Leo  Handel  of  the  Motion  Picture  Research 
Bureau,  which  this  week  announced  results  of  a 
sur\-ey  made  in  X'ew  York.  People  who  do  not 
listen  to  radio,  or  listen  only  infrequent!}',  are 
poor  movie  goers,  while  those  who  listen  the 
most  to  radio  are  the  most  persistent  movie 
goers. 


Allvine  Named  Secretary  of 
Public  Relations  Committee 

Glen  Allvine  has  been  appointed  secretary  of 
the  Public  Relations  Committee  of  the  Motion 
Picture  Industrj-,  Eastern  Division.  He  will 
make  his  office  at  28  West  44th  St.,  Xew  York. 
He  has  had  advertising,  publicitv-  and  exploita- 
tion experience  with  several  of  the  companies 
and  in  addition  was  an  associate  producer  for 
RKO. 


W£  MAY  B£  A  UTTLE  TOO 
OLD  TO  PUT  ON  A  \JH\FORfA-  , 
BUT  you  CAN  BHTYOUR- 
/.IFF  THAT  WE  IN  PiCTURES'/^L. 

KEEP  BUYIN*5byoucAN  / 

KEEP 'EM   


Allied  Names  Regional  V-P's 

President  M.  A.  Rosenberg  of  -Allied  States 
Association  announced  this  week  the  appoint- 
ment of  four  regional  vice-presidents  as  follows  : 
Eastern  Regional,  Joseph  Reed  of  Mt.  Carmel. 
Conn. :  Eastern  Central.  Ray  Branch  of  Hast- 
ings, Mich.;  South  Central.  Roy  Harrold  of 
Rushville,  Ind. ;  Middle  West.  Jack  Kirsch. 
Chicago. 


Page  8 


SHOWMEN'S    TRADE  REVIEW 


April  18,  1942 


Minnesota  Law  Held  Unconstitutionar 


Visiting  Exhibitor 

Frank  Rogers,  general  manager  of  the  Sparks  cir- 
cuit, visits  Rube  Jackter  in  the  Columbia  Home 
Office  while  on  a  trip  to  New  York. 

UMPI  Announces  8 
More  Tax  Committees 

Leon  J.  Bamberger,  executive  secretary  of 
UMPI,  has  announced  the  formation  of  eight 
new  State  Tax  Committees  of  the  UMPI,  thus 
bringing  the  total  number  so  far  to  39.  The  new 
committees  are : 

Colorado :  Rick  Ricketson,  president  of  Fox  Inter- 
mountain  Theatres;  R.  J.  Morrison,  20th-Fox  branch 
manager  in  Denver;  A.  P.  Archer  of  Amusement  En- 
terprises, Inc.,  Denver. 

Maryland :  Meyer  Leventhal  of  the  Lord  Baltimore 
Theatre,  Baltimore;  William  K.  Saxton  of  Loew's 
Theatre,  Baltimore ;  Joseph  Young,  Universal  sales 
representative  in  Baltimore. 

Michigan:  Ray  Branch,  president.  Allied  Theatres 
of  Michigan;  David  M.  Idzal,  managing  director  of 
the  Fox  Theatre,  Detroit;  John  Howard,  Paramount 
Detroit  branch  manager. 

South  Carolina :  Chairman.  Warren  Irvin  of  Wilby 
Kincey  Theatres,  Columbia ;  H.  R.  Berry  of  the  Center 
Theatre,  Hartsville;  J.  C.  Long  of  the  Riviera  The- 
atre, Charleston ;  Scott  Lett,  Paramount  branch  man- 
ager in  Charlotte. 

Tennessee:  M.  A.  Lightman,  president,  Malco  The- 
atres; Kermit  Stengel,  Rockwood  Amusements,  Inc.; 
G.  H.  GofF  of  the  Parson  Theatre,  Parson  ;  Tom  Young. 
20th-Fox  Memphis  branch  manager. 

Texas:  C.  W.  Sadler,  Palace  Theatre.  Weatherford ; 
L.  C.  Tidball,  Isis  Theatre,  Fort  Worth;  John  Adams 
of  the  Interstate  Theatre  Circuit ;  Leroy  Bickel,  MOM 
Dallas  branch  manager. 

Wisconsin :  Harry  Perlewitz.  business  manager  of 
the  ITPA  of  Upper  Michigan  and  Wisconsin;  H.  J. 
Fitzgerald  of  Fox  Wisconsin  Theatre ;  AI  Kvool  of 
Warner  Theatres  in  Wisconsin ;  Charles  W.  Trampe, 
Monogram  Midwest  manager. 

Wyoming :  E.  J.  Schulte  of  Caspar ;  Ray  Davis  of 
the  Lincoln  Theatre,  Cheyenne ;  R.  J.  Morrison,  20th- 
Fox  Denver  branch  manager. 

The  following  have  been  added  to  committees  pre- 
viously formed: 

Georgia :  Willis  Davis  of  Lucas  and  Jenkins,  re- 
placing Col.  Arthur  Lucas. 

New  Jersey:  Si  Mvers,  Garden  Theatre,  Trenton, 
N.  J. 

Eastern  Pennsylvania:  M.  J.  O'Toole,  Comerford 
Circuit,  Scranton. 


Symposium  on  Technique  of 
Production  at  SMPE  Meet 

Discussions  by  leading  technicians  in  a  "Sym- 
posium on  the  Technique  of  Motion  Picture 
Production,"  will  be  a  feature  of  the  51st  Semi- 
Annual  Convention  of  the  SMPE  in  Hollywood, 
beginning  May  4.  The  symposium  will  cover 
nine  branches  of  the  industry — from  the  film 
can  to  the  theatre.  Cinematography,  illumination, 
laboratory  practices,  production  sound,  scoring 
and  pre-scoring,  re-recording,  cutting  and  edit- 
ing, photographic  embellishment,  and  projection 
will  be  covered.  The  SMPE  Journal  will  carry 
the  symposium  after  the  convention. 

The  convention  will  be  held  in  the  Hollywood- 
Roosevelt  Hotel.  Arrangements  are  being  made 
by  William  C.  Kunzmann  of  Cleveland,  long- 
time Convention  vice-president  of  the  Society. 


Measure  Compelling  Sale  of 
Entire  Year*s  Product  At  One 
Time  Held  Invalid  By  Court 

Minnesota's  law  compelling  a  distributor  to 
sell  an  entire  season's  program  of  pictures  at  one 
time  was  held  unconstitutional  this  week  by 
Judge  Albin  S.  Pearson,  who  upheld  every  con- 
tention of  the  major  companies.  Judge  Pearson's 
decisions  covered  several  cases ;  Paramount, 
RKO  and  20th  Century-Fox  were  found  not 
guilty  on  criminal  charges ;  in  civil  action,  the 
five  distributors  who  signed  the  Consent  Decree 
and  United  Artists  were  granted  a  declaratory 
judgment  which  in  effect  is  a  permanent  injunc- 
tion against  enforcement  of  the  measure. 

The  law  which  sought  to  circumvent  the  Con- 
sent Decree,  was  sponsored  by  the  Allied  Thea- 
tre Owners  of  the  Northwest.  It  was  enacted 
last  April  and  the  test  suits  decided  this  week 
were  instituted  in  July. 

The  outcome  was  regarded  as  having  consid- 
erable importance  not  only  in  Minnesota  but 
elsewhere  in  the  country.  Only  a  fortnight  ago, 
a  bulletin  issued  by  the  Allied  Theatre  Owners 
of  Iowa-Nebraska  stated  the  organization  might 
sponsor  law  similar  to  the  Minnesota  measure 
just  upset. 

In  his  decision  Judge  Pearson  said  that  no 
exhibitor  had  ever  sought  to  cancel  a  feature 
which  he  deemed  offensive ;  none  of  th  distribu- 
tors had  ever  imposed  arbitrary  terms  on  in- 
dependent exhibitors  nor  discriminated  against 
them  in  favor  of  affiliated  exhibitors ;  that  exhi- 
bition in  Minnesota  was  not  monopolized  by 
theatres  affiliated  with  the  distributors.  He  also 
found  that  licensing  a  season's  pictures  in  one 
block  was  not  essential  to  the  best  interests  of 
the  producers,  distributors,  exhibitors  or  the  pub- 
lic ;  that  no  public  purpose  was  served  by  the 
act ;  and  that  it  takes  rights  from  the  distributors 
and  confers  them  upon  the  exhibitors. 

All  of  the  companies  were  selling  in  Minnesota 
under  special  permission  received  from  Federal 
Judge  Goddard,  who  permitted  violation  of  the 
terms  of  the  Consent  Decree  in  order  to  serve 
theatres  in  the  state  pending  the  determination 
of  the  constitutionality  of  the  law.  Contracts 
now  in  force  will  be  completed,  it  was  said  this 
week,  except  those  which  carried  provisions  al- 
lowing for  cancellation  if  the  law  was  upset. 


Name  Shartin  District 
Manager;  Others  Up 

William  Shartin,  Seattle  branch  manager  for 
Warner  Bros.,  has  been  promoted  to  the  post 
of  Midwest  District  Manager,  left  vacant  by 
the  resignation  of  Rud 
Lohrenz,  who  joins  United 
Artists.  Jack  Shumow, 
Omaha  branch  manager, 
has  been  assigned  to  man- 
age the  Chicago  office 
succeeding  Sid  Rose,  who 
will  also  go  to  United 
Artists.  James  Winn,  De- 
troit branch  manager,  has 
also  resigned.  Robert  Dun- 
bar, Cincinnati  manager, 
succeeds  him.  John  Eifert, 
Cincinnati  salesman,  is 
promoted  to  branch  man- 
ager. 

Shartin  has  been  suc- 
ceeded in  Seattle  by  Vete  Stewart,  formerly 
manager  in  Portland.  Al  Oxtoby,  manager  in 
St.  Louis,  moves  to  Portland  and  Lester  Bona, 
St.  Louis  salesman,  is  promoted  to  branch  man- 
ager. Frank  Hannon,  former  salesman  in  Omaha, 
succeeds  Shumow  in  that  office. 


William  Shartin 


Mart  Blumenstock  Wed 

Mort  Blumenstock,  Warner  Bros.  Eastern 
advertising  and  publicity  director,  was  married 
on  Wednesday  of  this  week  to  Mrs.  Sandra 
Sandhurst,  formerly  of  San  Francisco.  Mr.  and 
Mrs.  Blumenstock  returned  to  New  York  on 
Thursday. 


Piedmont  Loses  Case; 
3  Arbitrations  Settled 

The  Board  of  Appeals  of  the  Arbitration 
Tribunals  this  week  reversed  the  decision  of  the 
arbitrator  in  the  case  of  the  Piedmont  Theatre, 
Oakland,  Calif,  and  dismissed  the  complaint. 
The  Piedmont  claimed  unfair  clearance  on  the 
part  of  the  Oakland  and  Grand  Lake  Theatres 
of  the  Fox  West  Coast  Circuit,  the  Paramount, 
Orpheum,  Esquire,  Roxie,  Senator  and  Chimes 
Theatres.  The  Appeal  Board  said :  "It  is  hardly 
reasonable  to  expect  a  reduction  of  clearance 
when  full  advantage  of  existing  clearance  is  not 
taken." 

The  case  of  Edward  Rosecan  of  the  Rialto 
Theatre,  Hannibal,  Mo.,  who  sought  to  deter- 
mine a  definite  clearance  was  settled  when  Para- 
mount, 20th-Fox  and  Warner  Bros,  offered  to 
give  him  product  185  days  after  national  release 
date. 

Twentieth  Century-Fox  was  ordered  to  offer 
a  run  of  pictures  to  the  White  Bear  Theatre, 
White  Bear  Lake,  Minn.,  following  arbitration 
hearings  in  Minneapolis.  Charges  of  withhold- 
ing run  were  withdrawn  against  the  other 
majors. 

The  seven  day  clearance  of  the  Mt.  Eden 
Theatre  in  the  Bronx  over  the  Ogden  Theatre 
was  held  to  be  reasonable  by  an  arbitrator.  Costs 
were  assessed  against  Metropolitan  Playhouses, 
the  complainants. 

J.  Engel  of  the  Plains  Theatre,  Plains,  Penna., 
has  withdrawn  his  demand  for  arbitration  in 
which  he  named  the  Parsons  Theatre,  Parsons, 
Penna.    It  is  understood  the  case  was  settled. 


"Sergeant  York"  General 
Release  Set  for  July  4 

"Sergeant  York,"  which  has  been  shown  only 
at  advanced  prices,  will  be  generally  released 
July  4,  it  was  announced  this  week  by  Warner 
Bros.  Mort  Blumenstock,  in  charge  of  adver- 
tising and  publicity  in  the  East,  said  on  his 
return  from  the  Coast  that  the  new  releases 
would  be  accompanied  by  a  new  advertising  andj 
publicity  campaign  comparable  to  that  of  a  year 
ago  when  the  picture  opened  in  New  York. 


PRC  Finishes  Half  of  Program 

Producers  Releasing  Company  has  completed 
well  over  half  of  its  1941-42  program  and  will 
have  the  balance  completed  within  the  next  three 
months,  it  was  announced  last  week,  by  Leon 
Fromkess,  vice-president  of  the  company.  New 
stories  purchased  this  week  by  the  company  are : 
"A  Yank  in  Algiers"  by  Russell  P.  Edgerton; 
"Berlin  Revolts"  by  Cecil  Sutlierland :  "Cor- 
regidor"  by  George  W.  Pardy. 


Two  More  for  Astor 

Astor  Pictures  has  acquired  for  distribution 
two  more  pictures :  "Fangs  of  the  Wild"  is  a  re- 
cently completed  adventure  picture  starring  Rin 
Tin  Tin,  Jr.  with  a  supporting  cast  including 
Dennis  Moore,  Luana  Walters,  Mae  Busch  and 
George  Chesebro;  "The  Ware  Case,  featuring 
Clive  Brook,  has  been  acquired  from  Arthur  Lee. 


April  1<\'. 


SHOWMEN'S    TRADE  REVIEW 


Page  9 


Ship  Ahoy 


MGM  Musical  Comedy  95  mins. 

(Nat'l  Release,  May,  1942) 

AUDIENCE  SLANT:  (Family)  Sprightly 
musical  comedy  with  a  good  cast,  good  songs 
and  good  sets  should  interest  most  audi- 

6nC6S. 

BOX-OFFICE  SLANT:  Should  do  a 
fairly  good  business.  The  cast  is  not  too 
strong  as  draw,  but  it's  the  kind  of  entertain- 
ment that  takes  people's  minds  oif  the  war. 

Cast:  Eleanor  Powell,  Red  Skelton,  Bert  Lahr,  Vir- 
ginia O'Brien,  William  Post,  Jr.,  James  Cross,  Eddie 
Hartman,  Stuart  Crawford,  John  Emery,  Bernard 
Nedell,  Tommy  Dorsey  and  his  Orchestra.  Credits: 
Directed  by  Edward  Buzzell.  Produced  by  Jack  Cum- 
mings.  Screenplay  by  Harry  Clork.  Based  on  a  story 
by  Matt  Brooks,  Bradford  Ropes  and  Bert  Kalmar. 
Music  and  lyrics  by  Burton  Lane,  Margery  Cummings 
and  E.  Y.  Harburg.  Dance  direction,  Bobby  Connolly. 
Directors  of  photography,  Leonard  Smith  and  Robert 
Planck.  Art  director,  Cedric  Gibbons.  Associate,  Harry 
McAfee. 

Plot:  Eleanor  Powell,  who  is  in  Tommy 
Dorsey's  show  booked  for  Puerto  Rico,  is 
asked  by  a  man  whom  she  thinks  a  Govern- 
ment agent,  but  is  really  a  spy,  to  take  a 
model  of  a  magnetic  mine  to  the  Island.  Also 
aboard  is  Red  Skelton,  a  hypochondriac 
writer,  and  his  secretary,  Bert  Lahr.  Red 
falls  in  love  with  Eleanor  but  she  spurns 
him  when  she  hears  him  dictating  a  novel 
and  thinks  he's  referring  to  her.  The  bag 
carrying  the  mine  is  accidentally  taken  by 
Skelton  who  has  plenty  of  trouble  with  the 
magnetism.  On  shore,  Eleanor  discovers  the 
switch  and  takes  it  away.  Skelton  follows 
and  soon  learns  he  is  in  the  hands  of  enemy 
agents.  Accidentally,  he  and  Lahr  are  en- 
abled to  overcome  the  ringleaders  and  re- 
trieve the  mine. 

Comment:  The  plot,  what  there  is  of  it,  is 
pretty  obvious  from  the  beginning.  As  soon 
as  any  audience  sees  Skelton  with  a  bag  just 
like  that  Eleanor  Powell  carries,  everyone 
will  be  waiting  for  the  switch  in  bags.  But 
the  interval  is  nicely  filled  with  production 
numbers  allowing  Eleanor  to  tap  her  way 
around  the  ship  to  the  delight  of  all  the 
dancing  fans.  Tommy  Dorsey's  Orchestra 
as  accompaniment  will  be  enough  to  intrigue 
the  alligators.  Skelton  is  as  funny  as  usual. 
His  antics  with  the  magnetized  bag  are  a 
scream.  Bert  Lahr  is  his  usual  self  and  gets 
plenty  of  laughs  on  his  own.  Virginia  O'- 
Brien, the  blank-faced  singer  and  comedienne 
is  on  hand  with  a  fairly  good  part  vis-a-vis 
Lahr — a  combination  which  should  be  per- 
petuated. There  are  a  couple  of  very  good 
tunes  which  should  prove  to  be  popular  and 
can  be  the  subject  of  tieups  with  local  or- 
chestras, radio  stations  and  music  stores. 


Moontide 

20th  Century-Fox  Drama  94  mins. 

(Block  No.  10— Nat'l  Release,  May  29) 

AUDIENCE  SLANT:  (Adult)  Jean 
Cabin's  initial  Hollywood  venture  is  a  worthy 
dramatic  offering  which,  although  sordid  and 
almost  completely  lacking  comedy  relief, 
should  please  adult  audiences. 

BOX-OFFICE  SLANT:  If  thoughtfully 
and  diligently  exploited,  it  should  fare  well 
at  the  box  office. 

Cast:  Jean  Gabin,  Ida  Lupino,  Thomas  Mitchell, 
Claude  Rains,  Jerome  Cowan,  Helene  Reynolds,  Ralph 
Byrd,  William  Halligan,  Sen  Yung,  Chester  Gan, 
Robin  Raymond,  Arthur  Aylesworth,  Arthur  Hohl, 
John  Kelly,  Ralph  Dunn.  Tully  Marshall,  Tom  Dugan. 
Credits:  Produced  by  Mark  Hellinger.  Directed  by 
Archie  Mayo.  Screenplay  by  John  O'Hara.  From  the 
novel  by  Willard  Robertson.    Director  of  photography, 


Legion  of  Decency  Ratings 

(For  Week  Ending  April  18) 

SUITABLE   FOR   GENERAL  PATRONAGE 

About  Face 
Mad  Martindales 


Down  Rio  Grande  Way 
Ships  With  Wings 


S  0.  S  Coast  Guard 

SUITABLE   FOR  ADULTS  ONLY 

Man  Who  Wouldn't  Die  Spoilers 
Powder  Town  Sunday  Punch 

Continental  Express 


Charles  Clarke.  Art  direction,  Richard  Day  and  James 
Basevi.  Musical  direction,  Cyril  Mockridge  and  David 
Buttolph. 

Plot:  Jean  Gabin,  who  makes  his  livelihood 
along  the  waterfront,  rescues  Ida  Lupino 
when  she  attempts  to  take  her  own  life, 
brings  her  to  his  humble  barge  home.  The 
couple  fall  in  love  and  marry,  but  their  mar- 
riage is  menaced  by  Thomas  Mitchell,  part- 
ner of  Gabin,  who  tries  to  lure  the  latter  to 
"greener  pastures"  farther  north  along  the 
coast.  Unless  Gabin  consents,  Mitchell  threat- 
ens to  reveal  him  as  the  man  guilty  for  a 
murder  supposed  to  have  been  committed 
when  Gabin  was  inebriated  and  hot-tempered. 
When  Ida  learns,  however,  that  Mitchell  is 
the  murderer,  he  attempts  to  kill  her.  In- 
tent on  avenging  the  attack  on  Ida,  Gabin 
pursues  Mitchell,  who  falls  into  the  ocean 
and  drowns.  The  newlyweds  are  now  free  to 
live  their  own  lives  without  interference. 

Comment:  Because  he  appeared  as  a  down- 
to-earth  proletarian — a  sincere,  earnest  man 
of  the  people — in  such  films  as  "The  Lower 
Depths,"  "The  Human  Beast,"  etc.,  Jean 
Gabin  won  the  admiration  of  the  French 
moviegoing  public.  It  is  easily  within  the 
realm  of  possibility  that,  after  having  seen 
his  first  Hollywood  ef¥ort  American  movie- 
goers will  just  as  readily  respond  to  this 
type  of  screen  hero  and  take  the  famed 
French  actor  to  their  hearts.  This  may  de- 
pend, of  course,  on  whether  the  public  is 
weary  of  glamorized  heroes  and,  therefore, 
in  a  receptive  state  of  mind  for  the  hero 
Gabin  typifies.  In  any  event,  his  initial  Hol- 
lywood venture  is  a  worthy  dramatic  offer- 
ing which,  despite  its  sordid  atmosphere  and 
almost  complete  lack  of  comedy  relief,  should 
capture  and  maintain  attention.  Willard  Rob- 
ertson's story  of  sea-faring  men  along  the 
California  coast  might  easily  have  been  writ- 
ten especially  for  Gabin,  so  perfectly  does  it 
suit  his  talents.  The  star  has  been  surrounded 
by  a  roster  of  first  class  players;  in  fact,  Ida 
Lupino  achieves  such  a  sensitive  and  deeply 
impressive  performance  in  her  portrayal  of 
the  outcast  saved  from  self-destruction,  that 
one  is  easily  tempted  to  single  it  out  as  the 
picture's  finest.  Thomas  Mitchell  and  Claude 
Rains  also  contribute  depictions  worthy  of 
their  high  thespian  reputations.  Not  the 
least  to  deserve  credit  for  the  picture's  ex- 
cellence are  its  producer  and  director:  Mark 
Hellinger  and  Archie  Mayo.  Newspaper  and 
fan  magazine  publicity  anent  Gabin  has  un- 
doubtedly created  a  large  and  curious  audi- 
ence, but  there  still  remains  the  job  of  sell- 
ing this  new  star  to  the  thousands  who  have 
never  heard  of  him.  At  the  same  time,  the 
well-known  members  of  the  cast  should  be 
prominently  billed  and  reference  made  to  the 
novel  from  which  the  picture  was  adapted.  If 
thoughtfully  and  diligently  exploited,  "Moon- 
tide"  should  fare  well  at  the  box-office.  It 
is  in  itself  a  good  advertisement  for  future 
Gabin  vehicles. 

Catchline:  "Jean  Gabin  will  electrify  you  in 
the  magnificent  'Moontide'." 


The  Man  Who  Wouldn't  Die 

20th  Century-Fox         Mystery        65  mins. 

(Block  No.  10— Nat'l  Release,  May  1) 

AUDIENCE  SLANT:  (Family)  Another 
good  mystery  yarn  in  the  already  successful 
"Michael  Shayne"  series.  Should  please  the 
average  fan. 

BOX-OFFICE  SLANT:  Should  dupH- 
cate  the  box-office  performance  of  its  prede- 
cessors. 

Cast:  Lloyd  Nolan,  Marjorie  Weaver,  Helene  Rey- 
nolds, Henry  Wilcoxon,  Richard  Derr,  Paul  Harvey, 
Billy  Bevan,  Clin  Howland,  Robert  Emmett  Keane, 
LeRoy  Mason,  Jeff  Corey,  Francis  Ford.  Credits: 
Executive  Producer,  Sol  M.  Wurtzel.  Directed  by 
Herbert  I.  Leeds.  Screenplay  by  Arnaud  d'Usseau. 
Based  on  a  novel  by  Clayton  Rawson  and  the  char- 
acter "Michael  Shayne"  created  by  Brett  Halliday.  Di- 
rector of  photography,  Joseph  P.  MacDonald.  Art 
direction,  Richard  Day  and  Lewis  Creber.  Technical 
adviser,  Det.  Lieut.  Frank  L.  James.  Musical  direc- 
tion, Emil  Newman. 

Plot:  Attempt  on  the  life  of  Marjorie 
Weaver  at  the  home  of  her  father,  Paul  Har- 
vey, who  is  facing  a  Senate  investigating 
committee,  brings  private  investigator  Lloyd 
Nolan.  The  plot  thickens  when  it  is  found 
that  an  intruding  blackmailer,  apparently 
killed  by  Harvey,  is  missing  from  the  se- 
cluded grave  where  Harvey  and  his  associ- 
ates had  buried  him.  After  a  thorough  in- 
vestigation, Nolan  solves  all  the  riddles. 

Comment:  With  this  picture's  release,  an- 
other good  mystery  yarn  will  have  been 
added  to  the  already  successful  "Michael 
Shayne"  series.  Except  for  stormy  nights, 
when  murders  always  seem  to  take  place, 
and  the  dumb  police  chief,  apparently  a 
"must"  in  movie  mysteries,  the  picture  has 
the  benefit  of  a  plot  that  holds  interest 
throughout,  and  makes  the  solution  of  the 
case  baffling  for  even  the  most  avid  arm- 
chair detective.  Since  the  "Shayne"  series 
has  proved  profitable  at  the  box-office,  it  is 
reasonable  to  expect  the  newest  ofifering  to 
continue  the  good  record.  After  all,  the  aver- 
age movie  fan  likes  a  good  mystery,  and 
"The  Man  Who  Wouldn't  Die"  falls  into 
that  category.  Exploitation  should  include 
angles  designed  to  pique  the  curiosity  of 
those  who  seek  this  type  of  entertainment. 

Catchline:  "A  murder  victim  who  wouldn't 
stay  buried  ...  a  'ghost'  that  couldn't  be 
caught  .  .  .  but  a  case  that  only  the  quick- 
witted Michael  Shayne  could  solve!" 


Tarzan's  New  York  Adventure 

MGM  Drama  71  mins. 

(Nat'l  Release,  May  1942) 

AUDIENCE  SLANT:  (Family)  The  cir- 
cus and  metropolitan  action,  coupled  with 
the  usual  Tarzan  backgrounds  give  added 
appeal  to  this  always  popular  footage. 

BOX-OFFICE  SLANT:  You  can  depend 
on  Tarzan  followers  and  youngsters  being 
well  satisfied;  title  may  stimulate  curiosity 
of  others. 

Cast:  Johnny  Weismuller,  Maureen  O'SuUivan.  John 
Sheffield.  Virginia  Grey,  Charles  Bickford,  Paul  Kelly, 
Chill  Wills,  Cy  Kendall,  Russell  Hicks,  Howard 
Hickman,  Charles  Lane,  Miles  Mander.  Credits:  Di- 
rected by  Richard  Thorpe.  Produced  by  Frederick 
Stephani.  Screenplay  by  Myles  Connolly  and  William 
R.  Lipman  from  a  story  by  Myles  Connolly  based  on 
characters  created  by  Edgar  Rice  Burroughs.  Sidney 
Wagner,  photographer,  and  special  effects  by  Arnold 
Gillespie  and  Warren  Newcombe. 

Plot:    A  circus  agent,  on  a  trip  to  trap 
lions,  encounters  the  boy  charge  of  Tarzan 
and  his  mate,  and,  envisioning  his  success  as 
{Continued  on  Page  12) 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


April  18,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Vwcitif  Club  iSotes; 

JOHN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

John  Harris  and  His  Mother  Are  Hosts 
at  Family  Night  Party;  Ladies  Near 
Completion  of  First  Aid  Course 

Last  Friday  night  at  the  Variety  Club  was 
a  Family  night  to  top  all  Family  nights  when 
Mother  Harris  and  son  John  presided  as 
hostess  and  host  and  set  up  another  all-time 
record  in  attendance.  Not  only  in  attend- 
ance did  they  set  the  record  but  also  in  spirit. 
Never  before  in  the  history  of  the  Variety 
Tent  No.  1  has  there  ever  prevailed  such  an 
atmosphere  of  carnival  spirit  and  happiness. 
Mrs.  Harris,  always  the  perfect  hostess  and 
loved  by  everyone,  was  ably  assisted  by  her 
son,  our  own  John  Harris.  Time  after  time 
during  the  evening  remarks  were  overheard 
as  to  the  spirit  of  the  evening  and  the  unusual 
light-heartedness  of  those  present.  Since  then, 
it  is  seldom  so  much  conversation  has  taken 
place  about  such  an  event. 

The  Club  these  days  is  the  scene  of  many 
meetings  and  a  great  deal  of  activity.  In  addi- 
tion, quite  often  one  spies  a  uniform  of  the 
Army,  Navy  or  Marines.  Variety  is  contrib- 
uting in  more  than  one  way  to  the  great 
struggle. 

The  ladies  continue  their  elTorts  in  behalf 
of  the  Red  Cross.  They  are  now  nearing  the 
completion  of  their  First  Aid  course  and  will 
shortly '  take  the  final  examination  after  which 
they  will  receive  their  pins. 

Monday  night  John  Harris  was  King  For 
A  Day  at  the  weekly  dinner  and  brought 
out  a  large  crowd  of  brother  Barkers. 

Visitors  this  week  included  the  entire  cast 
of  Panama  Hattie  as  well  as  most  of  the 
members  of  Jimmie  Durante's  show  at  the 
Stanley  Theatre. 


Tent  No.  5— Michigan 

Forthcoming  Events  Tie  In  With  De- 
fense; Gin  Rummy  Tournament  in 
Full  Swing;  Many  at  Baseball  Opener 

Important  club  plans  are  under  way,  with 
increasing  emphasis  given  to  national  defense 
activities.  Chief  Barker  David  M.  Idzal  is 
a  key  figure  in  many  of  them,  notably  the  USO 
program  here,  and  Variety,  through  its  indi- 
vidual members,  is  making  important  contribu- 
tions in  numerous  ways. 

From  the  social  side,  the  big  news  is  still 
Gin  Rummy.  It  has  hit  this  Tent  so  hard  that 
the  boys  are  going  to  take  all  summer  to  get 
over  the  epidemic.  Mrs.  Charlie  Komer  is 
playing  Mrs.  Harold  Sandelman  for  the  finals 
in  the  women's  tournament.  Phil  Kaplan,  who 
learned  how  to  teach  the  game  before  he  learned 
to  play  it,  is  out  to  beat  Charlie  Komer  him- 
self in  the  third  round  of  the  men's  tournament. 

The  other  third  rounders  are  :  Lester  Gruber 
vs.  M.  Cohen  or  Adolph  Goldberg ;  and  Dave 
Newman  vs.  Moe  Dudelson  or  Kal  Bruss — 
alternates  depending  on  remaining  games  of 
the  second  round.  It's  all  very  complicated  and 
the  real  fans  have  already  mastered  the  in- 
tricacies of  scoring. 

Dave  Idzal,  nominated  as  a  finalist  by  Detroit 
Free  Press  columnist  Tony  Weitzel,  proved  to 
be  somewhat  less  than  champ,  we  hear,  as  did 
that  other  favorite,  Samuel  Seplowin,  proving 
that  columnists  can't  always  pick  the  winning 
nags,  even  if  they're  brother  Barkers. 

Opening  day  of  the  baseball  season  finds 
^'ariety  attending  approximately  en  masse  at 
Briggs  Stadium.  A  whole  block  of  seats  has 
been  reserved  as  annually,  through  the  efforts 
of  Jack  Saxe,  that  perennial  Dough  Guy  (we 
didn't  say  Dough  Boy). 


GIANT  Not  Cardinal  Fan  Arthur 

In  our  brevities  about  Chief  Barkers  series  we 
offered  an  introduction  to  Harry  Arthur,  of  St.  Louis 
Tent,  and  somebody  crossed  things  up  to  the  extent  of 
mentioning  that  Harry's  passion  for  baseball  took  the 
form  of  rooting  for  the  Cardinals,  no  less.  Nothing 
could  be  further  from  the  truth — since  Harry's  loyalty 
to  the  Giants,  an  affection  which  dates  back  to  the 
time  he  was  a  kid  up  on  Coogan's  Bluff  in  New  York, 
has  never  wavered — not  even  as  late  as  last  Tuesday, 
when  in  their  opener  at  the  Polo  Grounds  the  Giants 
took  a  buffeting  from  that  fearsome  Brooklyn  Flock. 
We  therefore  correct — Harry  Arthur  is,  always  has 
been,  a  GIANT  fan. 


Tent  No.  7— Buffalo 

Sam  Yellen  Joins  Army;  Ed  Steinfeld, 
John  Boles,  Dave  Miller,  Visitors;  Air 
Raid  Alarm  System  Perfected 

Sam  Yellen,  secretary  and  treasurer  of  the 
first  run  20th  Century  Theatre,  Buffalo,  and  the 
Riviera  Theatre,  North  Tonawanda,  has  re- 
cently been  called  to  the  army  and  at  present 
is  at  the  Army  Technical  School  in  Miami 
Beach,  Florida. 

Russel  Koontz,  formerly  associated  with  the 
Warner  Theatre  in  Steubenville,  Ohio,  is  the 
new  manager  at  Dipson's  Bailey  Theatre, 
Buffalo. 

Ed  Steinfeld,  sergeant  in  the  Army  Air  Raid 
training  section  and  previously  booker  with 
Producers  Releasing  Corporation  in  Pittsburgh, 
was  a  recent  \^ariety  Club  visitor. 

John  Boles,  appearing  at  the  20th  Century 
Theatre,  and  Dave  Miller,  Universal  district 
manager,  were  among  the  guests  at  a  John 
Boles  Night  party. 

On  April  25,  the  Basil  Circuit  of  Buffalo 
plans  to  stage  a  gala  night  for  the  Variety  Club 
members  at  the  local  clubrooms.  A  great 
time  is  in  store  as  a  number  of  novelties  smack- 
ing of  real  showmanship  are  promised. 

Stanley  Kozanowski,  Chief  Barker  of  Tent 
No.  7,  is  listed  among  the  sick.  His  doctor 
advises  that  he  use  more  of  that  vital  energy 
of  his  in  maintaining  his  health  rather  than 
burn  it  all  up  in  the  interest  of  the  Club.  He'll 
be  around  soon  to  see  the  gang. 


Tent  No.  11— Washington 

Hollywood  Victory  Caravan's  First 
Show  Set  for  Capitol,  April  30;  Barron 
and  Payette  Head  Committee 

First  of  the  performances  by  the  Hollywood 
\''ictory  Caravan  will  take  place  Thursday,  A.pril 
30  at  Loew's  Capitol  Theatre.  Produced  by 
Mark  Sandrich  with  music  by  Alfred  Newman, 
the  caravan  has  a  collection  of  stars  never  be- 
fore seen  in  this  town.  Included  are  Joan  Ben- 
nett, Charles  Boyer,  James  Cagney,  Cary  Grant, 
Olivia  DeHavilland,  Laurel  and  Hardy,  Merle 
Oberon,  Eleanor  Powell,  Rise  Stevens,  Desi 
Arnaz,  Frank  McHugh,  Bert  Lahr  and  Ray  Mc- 
Donald. The  local  committee  is  headed  by 
George  Garrett,  a  prominent  investment  broker. 
The  special  show  committee,  however,  is  han- 
dled by  Barkers  Carter  Barron  and  John  Pay- 
ette, aided  by  such  stalwarts  of  Tent  11  as  Sam 
Galanty.  Hardie  Meakin,  Dan  Terrell,  Frank 
LaFalce,  Rudy  Berger,  Sam  Wheeler,  Harry 
Brown,  etc.  The  tickets  for  the  performance  are 
scaled  from  $1.50  to  $20  and  the  receipts  will 
be  given  to  the  Army  and  Navy  Relief  Societies. 

Monday  night  the  club  will  have  a  party,  with 
Harry  Bachman  and  Buck  Stover  Kings  for 
the  Night.  On  May  4,  the  club  will  have  a 
Mar  'i  Gras,  headed  by  Frank  Boucher  and  Mor- 
gan Baer. 


Tent  No.  13— Philadelphia 

Variety  Club  Legion  Post  Gets  Its 
Charter;  Henry  Friedman,  Comman- 
der; Big  Crowd  at  Sat.  Open  House 

With  the  return  of  the  Barkers  from  their 
Easter  vacations,  activity  at  Tent  No.  13  showed 
marked  improvement. 

The  Tuesday  night  Gin  session  was  well 
attended,  and  this  event  is  now  a  fixture, 
bringing  to  the  Club  a  large  group  of  the 
Members  with  regularity. 

The  Open  House  on  Saturday  evening  was 
attended  by  an  overflowing  crowd  of  Barkers 
and  their  guests.  An  outstanding  floor  show 
was  presented  by  Barker  Sam  Stiefel,  and  the 
Spring  Social  Season  was  fully  launched. 

The  A^ariety  Club  Legion  Post  was  presented 
with  its  Charter  on  Monday  evening.  Twenty- 
six  Barkers  were  duly  installed  as  members  of 
the  Post,  and  Barker  Henry  Friedman  was 
elected  Commander.  Other  officers  elected  are 
as  follows :  Ted  Schlanger,  Vice  Commander ; 
Elmer  O.  Wilschke,  2nd  Vice  Commander ;  Al 
Davis,  Finance  Officer;  Jack  Kraker,  Adjutant; 
\'\^illiam  Mansell,  Chaplain ;  I.  D.  Levy,  His- 
torian ;  Ely  Epstein,  Sergeant-at-Arms.  The 
entire  club  membership  was  invited  to  the 
installation  services.  With  the  chartering  of 
the  Legion  Post,  the  activities  of  the  Club 
Members  will  expand,  and  its  sphere  of  influ- 
ence in  the  community  widened. 

Guests  this  week  included  Barker  Martin 
E.  Winter  of  Albany  Tent  No.  9. 


Tent  No.  17— Texas 

John  Adams  Heads  Navy  Relief  Com- 
mittee; Many  Theatres  to  Solicit  Con- 
tributions During  Week  of  April  79 

Chief  Barker  R.  E.  Griffith  has  appointed 
John  Adams  Chairman  of  a  Navy  Relief 
Committee  to  cooperate  with  the  State  Navy 
Relief  Fund  campaign.  State  Chairman  is 
Attorney  General  Gerald  C.  Mann. 

Adams  stated  that  his  committee  would  seek 
to  enlist  the  cooperation  of  theatres  all  over 
the  state  in  raising  funds  for  this  worthy  cause. 

It  is  the  plan  to  ask  all  theatres  to  solicit 
collections  during  the  week  of  April  19th,  des- 
ignated as  "Navy  Appreciation  Week,"  by  Texas 
Governor  Coke  R.  Stevenson. 

Theatre  circuits  that  have  already  volun- 
teered to  lend  full  cooperation  include  Inter- 
state Theatres,  Griffith  Theatres,  Robb  & 
Rowley  United  Theatres  of  Dallas  and  Jefferson 
Amusement  Company  of  Beaumont.  A  great 
number  of  independently  operated  theatres  have 
also  indicated  a  desire  to  lend  full  co-operation, 
so  that  it  is  estimated  that  over  400  show  houses 
will  make  collections  starting  April  18th  or  19th. 

A  special  film  trailer  produced  by  the  Naval 
Relief  Society  will  be  made  available  to  all 
theatres  making  collections.  In  this  connection 
Adams  said  he  would  be  glad  to  furnish  a  copy 
of  this  trailer  to  any  theatre  not  yet  enlisted 
by  his  committee. 


Tent  No.  21— Atlanta 

Gin  Rummy  Tournament  Starts:  Seven 
New  Barkers  Join  Up;  Other  Applica- 
tions Pending  Will  Swell  Membership 

A  huge  Gin  Rummy  Tournament  started  with 
the  opening  round  played  on  Thursday  evening 
of  this  week.    It  will  continue  every  Thurs- 
(Continued  on  Page  18)  , 


THE  WINNER! 

WINNERof'Box^OfficeBarometer" 
poll,  topping  everything  in  non-cartoon 
shorts  field  including  all  two-reel  series. 

WINNER  of  "Motion  Picture  Herald" 
and  "Fame"  poll  in  non-cartoon,  one- 
reel  classification. 

WINNER  of  "Showmen's  Trade 
Review"  poll  in  non-cartoon,  one-reel 
classification. 

WINNER  of  Interstate  Theatres, 
Texas  tabulation  mention  as  follows: 
"And  for  an  ace  in  the  hole,  the  de- 
pendable, never-failing  Pete  Smith." 

WINNER  of  News  View  Theatres 
poll  for  most  popular  screen  commen- 
tator, also  winner  in  the  novelty  film 
classification. 


THE  SMITH 

A  MIGHTY  MAN 

IS  HE! 


Exhibitors  who  are  currently  playing  Pete  Smith's  "What  About  Daddy?"  are  well  aware 
of  its  tonic  value  to  their  laughing  audiences  and  of  the  box-office  importance  in  these 
times  of  this  merry  gentleman  (who  doesn't  even  take  his  trophies  seriously!)  More 
power  to  you,  Mr.  Smith,  we're  looking  forward  to  your  forthcoming  Pete  Smith's 
"Scrap  Book"  and  Pete  Smith's  "Barbe-cues."  They'll  add  a  cheerful  note  to  many  a 
future  program.  Keep  'em  rolling  in  the  aisles,  Mr.  S. 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


April  18,  1942 


Tarzan's  New  York  Adventure 

(Contitiucd  from  Page  9) 

a  circus  attraction,  takes  him  to  New  York. 
Tarzan  and  his  mate  immediately  set  out  in 
pursuit,  and  on  arrival  in  America  encounter 
the  red  tape  of  law  that  threatens  to  inter- 
fere with  their  regaining  the  youngster. 
Tarzan  finally  decides  to  pursue  jungle  tac- 
tics to  accomplish  his  end  and  finds  the 
animals  of  the  circus  to  be  willing  and  help- 
ful assistants.  Tarzan  is  forgiven  his  law  in- 
fringements by  an  understanding  judge,  and 
the  trio  return  to  their  jungle  paradise. 

Comment:  The  standard  theme  of  usual 
Tarzan  stories  is  pleasantly  elaborated  upon 
in  this  latest  release,  and  Tarzan's  encoun- 
ters with  the  legal  entanglements  of  civiliza- 
tion are  such  as  will  strike  a  note  of  sym- 
pathy with  the  average  moviegoer.  A  com- 
edy vein  is  fully  explored  by  the  pet  chim- 
panzee that  accompanies  Tarzan  and  his  mate 
to  New  York  and  plays  havoc  with  the  ac- 
cepted manners  of  conduct.  Elaborate  hotel 
suites,  night  clubs,  court  rooms,  the  Brook- 
lyn Bridge,  skyscrapers,  taxicabs,  and  the 
sawdust  arena,  provide  backgrounds  for  ac- 
tion that  is  exciting,  thrilling,  and  well  sus- 
tained throughout.  The  locale  is  about 
evenly  divided  between  the  jungle  and  the 
metropolis  but  throughout  the  film  animals, 
wild  and  trained,  furnish  an  exciting  com- 
plement to  the  work  of  the  principals.  Tar- 
zan's dive  off  the  high  point  of  the  Brooklyn 
Bridge  to  escape  the  police  is  a  real  thriller. 
This  one  won't  put  them  on  the  edge  of 
their  seats,  but  it  will  please  mightily,  as  all 
of  the  players  perform  well  and  the  animal 
action  is  cleverly  woven  into  the  story. 
Jungle  atmosphere  for  the  jobby  and  all  of 
the  old  tried  and  proven  Tarzan  stunts  are 
in  order. 

Catchline:  Tarzan  scales  the  skyscrapers 
to  give  you  sky-high  entertainment. 


The  Spoilers 

Universal          Action  Drama  87  mins. 

(Prod.  No.  6048— Nat'l  Release,  April  10) 

AUDIENCE  SLANT:  (Family)  Wherever 
audiences  want  red-blooded  action-packed 
entertainment  teaming  with  essentials  that 
pull  them  up  on  the  chair-edges,  here's  their 
picture. 

BOX-OFFICE  SLANT:  It's  been  a  top- 
flight attraction  twice  before,  and  no  matter 
what  competition  it  faces  this  time,  even  if 
only  the  title  and  rousing  fight  are  publicized, 
it  can  excel  its  previous  successes. 

Cast:  Marlene  Dietrich,  Randolph  Scott,  John 
Wayne,  Margaret  Lindsay,  Harry  Carey,  Richard 
Barthelmess,  George  Cleveland,  Samuel  S.  Hinds,  Rus- 
sell Simpson,  William  Farnum,  Marietta  Canty,  Jack 
Norton,  Ray  Bennett,  Forest  Taylor,  Art  Miles, 
Charles  McMurphy,  Charles  Halton,  Bud  Osborne, 
Drew  Demorest.  Robert  W.  Service.  Credits:  Directed 
by  Ray  Enright.  Produced  by  Frank  Lloyd.  Lee 
Marcus,  Associate  producer.  Based  on  story  by  Jack 
London.  Screenplay  by  Lawrence  Hazzard  and  Tom 
Reed.  Jack  Otterson,  art  director.  Photographed  by 
Milton  Krasner.  A  Charles  K.  Feldman  Group  Pro- 
duction. 

Plot:  Claim-jumping  is  the  curse  of  Nome, 
Alaska,  around  1900.  Glennister  (John 
Wayne)  and  Dextry  (Harry  Carey)  are  de- 
termined to  hold  on  to  their  valuable  gold 
mine.  Almost  immediately  Glennister  and 
McNamara  (Randolph  Scott),  outwardly  a 
square-shooting  but  actually  a  double-crossing 
gold  commissioner,  come  into  violent  conflict 
— with  Cherry  Malotte  (Marlene  Dietrich), 
queen  of  rip-roaring  Nome,  and  the  mine  as 
bones  of  contention.  Through  legal  shen- 
nanigans,  McNamara,  aided  by  crooked  Judge 


Stillman  (Samuel  S.  Hinds),  but  unwillingly 
abetted  by  Helen  Chester  (Margaret  Lind- 
say), grabs  the  claim.  To  set  himself  in 
right  with  Cherry,  McNamara  tells  her  Glen- 
nister will  be  permitted  to  escape  jail.  But 
she  learns  that  McNamara  is  plotting  to  kill 
him.  Cherry  gets  Glennister  out  of  jail  safely. 
The  mine  is  recovered  in  a  crackling  gun 
battle  and  then,  the  climax — an  abysmal-brute 
fight  between  Glennister  and  McNamara. 

Comment:  Here's  one  of  the  screen's  most 
valuable  entertainment  properties.  A  great 
title.  A  red-blooded  story  portrayed  with 
vivid  realism.  A  legendary  fight  in  which  no 
punches  are  pulled;  in  which  Wayne  and 
Scott  set  a  new  standard  for  fistic  conflict. 
Primarily,  it's  a  man's  story,  but  Marlene 
Dietrich  and  Margaret  Lindsay  endow  it 
with  the  qualities  that  appeal  to  women.  With 
the  memory  of  Jack  London's  yarn  fresh  in 
the  memory  of  oldsters,  plus  the  fact  the 
younger  generation  has  always  heard  of  it  as 
one  of  the  great  action  dramas  of  all  time, 
this  version  of  "The  Spoilers"  is  a  box-office 
natural.  Additionally  there  are  the  tangible 
values  of  the  drawing  power  of  Dietrich, 
Scott,  Wayne,  Harry  Carey,  Dick  Barthel- 
mess, Margaret  Lindsay  and  that  of  William 
Farnum  who  staged  the  first  great  brawl  with 
Tom  Santschi,  to  exploit.  Old  showmen  will 
know  what  to  do  to  sell  the  picture.  Those 
who  never  had  the  experience  of  handling 
it  may  understand  it's  wide  open  for  every 
trick  in  the  book  of  showmanship. 

Catchline:  Everything  that  expresses  virile 
excitement,  thrill-packed  action,  nerve-tingling 
suspense  and  dangerous  life  the  way  bold 
men  and  women  live  it. 


My  Gal  Sal 

(Technicolor) 
20th  Century-Fox  Musical  Romance  103  mins. 

(Block  No.  10— Nat'l  Release,  May  8) 

AUDIENCE  SLANT:  (Family)  Gay  and 
airy  entertainment.  Lots  of  music,  dancing, 
romance  and  comedy  and  just  enough  human 
interest  drama. 

BOX-OFFICE  SLANT:  Punchy  title,  and 
with  Rita  Hayworth  to  lure  the  men  and 
Victor  Mature  the  women,  the  picture  should 
prove  strong  attraction. 

Cast:  Rita  Hayworth,  Victor  Mature,  John  Sutton, 
Carole  Landis,  James  Gleason,  Phil  Silvers,  Walter 
Catlett,  Mona  Maris,  Frank  Orth,  Stanley  Andrews, 
Margaret  Moffat,  Libby  Taylor,  John  Kelly,  Curt 
Bois,  Hermes  Pan,  Gregory  Gaye,  Andrew  Tombes, 
Albert  Conti,  Charles  Arnt.  Credits:  Directed  by 
Irving  Cummings.  Produced  by  Robert  Bassler. 
Screenplay  by  Seton  I.  Miller,  Darrell  Ware  and  Karl 
Tunberg.  Songs  by  Paul  Dresser.  Dances  staged  by 
Hermes  Pan  and  Val  Raset.  From  story  by  Theodore 
Dreiser.  Photographed  by  Ernest  Palmer.  Technicolor 
director,  Natalie  Kalmus.  Alfred  Newman,  musical 
director. 

Plot:  With  liberal  theatrical  license  taken, 
this  is  the  biography  of  song  composer  Paul 
Dresser.  Intended  for  ministry.  Dresser 
(Victor  Mature)  joins  medicine  show,  but  is 
attracted  to  and  follows  glamorous  actress 
Sally  Elliott  (Rita  Hayworth)  to  New  York. 
Under  shrewd  guidance  of  Wiley  (James 
Gleason),  Dresser  writes  many  songs  while 
his  romance  with  Sally  pops  and  cracks, 
flames  and  cools.  Fame  comes  to  both,  but 
worldly-wise  Sally  plays  cat  and  mouse  game 
with  polished  but  still  yokelish  Paul.  He 
has  his  ideas  too,  but  when  he  writes  his 
famous  My  Gal  Sal  for  her,  the  days  of 
battling  end. 

Comment:  A  bare  story  outline  by  no 
means  can  reveal  all  the  entertainment  and 
showmanship  values  of  this  picture.  Directly 
it  is  one  of  the  line  of  musical  biographies, 
started  by  this  studio  with  "Alexander's  Rag- 
time Band"  and  which  included  "Swanee 
River"  and  "Lillian  Russell."  While  Dresser 
is  not  as  widely  known  as  were  the  other 
notables,  some  of  his  music,  especially  My 
Gal  Sal,  On  the  Banks  of  the  Wabash 
and  You  Don't  Belong  to  the  Regulars — 
You're  Just  a  Volunteer,  are  still  popular 
numbers.    It  is  evident  that  in  making  the 


film,  the  studio  was  determined  to  capitalize 
to  the  limit  on  the  popularity  of  Rita  Hay- 
worth and  Mature.  They  are  on  the  screen, 
singly  or  together  almost  all  the  time.  Con- 
sequently the  personal  exploitation  angle 
should  be  vigorously  pushed  in  tieups  with 
radios,  local  dance  orchestras  and  other 
musical  outlets  to  get  across  full  realization 
and  appreciation  of  the  show's  musical  con- 
tent. Colorful  spectacle  of  the  lavish  set- 
tings, dance  routines  and  costumes,  pictur- 
esquely enhanced  by  smart  Technicolor  pho- 
tography also  is  an  element  that  should  not 
be  overlooked.  But  a  most  important  point 
to  emphasize  is  the  basic  entertainment  con- 
tent. Film's  release,  coming  at  a  time  when 
the  news  from  war  fronts  probably  will  be 
far  from  encouraging,  makes  it  possible  to 
invite  patrons  to  see  a  show  that  will  take 
their  minds  off  all  cares  and  worries  for  a 
while.  In  selling  the  show,  it  might  be  a 
good  idea  to  remind  the  customers  of  the 
previous  pictures  noted  above,  even  though 
name  value  might  seem  the  best  asset  upon 
which  to  concentrate. 

Catchline:  Beautiful  music  to  charm  you; 
romance  to  thrill  your  heart;  comedy  to  make 
you  laugh  and  flashing  spectacle  to  please 
your  eyes.  Forget  your  cares  and  troubles; 
see  the  season's  liveliest  musical  picture. 


Suicide  Squadron 

Republic  Drama  83  mins. 

(Prod.  No.  119— Nat'l  Release,  April  20) 

AUDIENCE  SLANT:  (Adult)  The  title 
promises  thrills  for  action  audiences,  who 
may  be  disappointed  at  their  absence.  On 
the  other  hand,  it  may  keep  away  intelligent 
audiences  and  thereby  cause  them  to  miss  a 
genuinely  moving  and  persuasive  story.  It's 
a  Class  A  picture  with  a  Class  B  title. 

BOX-OFFICE  SLANT:  How  it  will  fare 
at  the  box  office  depends  on  the  study  the- 
atremen  give  their  situations  before  launch- 
ing campaigns. 

Cast:  Anton  Walbrook,  Sally  Gray,  Derrick  De 
Marney,  Cecil  Parker,  Percy  Parsons,  Keneth  Kent, 
J.  H.  Roberts,  Guy  Middleton,  John  Laurie,  Frederick 
Valk.  Credits:  Produced  by  William  Sistrom.  Directed 
by  Brian  Desmond  Hurst.  Original  story  and  screen- 
play by  Terence  Young.  Director  of  photography, 
Georges  Perinal.  Art  direction,  John  Bryan.  Music 
composed  by  Richard  Addinsell.  Musical  direction, 
Muir  Mathieson. 

Plot:  In  a  hospital  where  physicians  have 
provided  Polish  flyer  Anton  Walbrook  with  a 
piano  in  hopes  of  restoring  his  memory,  the 
once-famous  concert  pianist's  wife,  Sally  Gray, 
talks  to  him,  turns  away  in  despair  when  she 
realises  she  isn't  reaching  him.  As  he  plays, 
his  mind  goes  back  several  years:  In  Poland, 
Walbrook,  a  flyer  in  the  Polish  Air  Force, 
meets  Sally,  and  the  two  fall  in  love.  They 
are  separated  when  he  is  sent  to  a  neutral  coun- 
try and  she  returns  to  the  United  States.  Later, 
in  New  York,  they  meet  again  as  he  is  starting 
on  a  concert  tour,  become  man  and  wife.  Wal- 
brook soon  becomes  famous,  but  knowledge  that 
a  new  Polish  Air  Force  is  forming  in  England 
fills  him  with  the  desire  to  return.  Sally's  ef- 
forts to  hold  him  are  fruitless ;  he  returns  to 
England.  Shortly  before  an  alert,  he  learns  that 
his  estranged  wife  is  coming  to  join  him.  He 
leaves  to  intercept  the  enemy,  fights  a  grim  bat- 
tle, deliberately  plunges  into  his  foe  when  his 
ammunition  runs  out.  He  crashes  to  earth. 
Sally  has  almost  given  up,  when  a  smile  comes 
across  Walbrook's  face  as  he  finishes  playing 
his  famous  Warsaiv  Concerto.  His  memory  has 
returned,  and  the  tzvo  are  re-united. 

Comment:  "Suicide  Squadron'  may  be 
something  of  an  enigma  for  its  distributors,  for 
that  which  should  be  its  virtue  may  turn  out 
to  be  its  drawback.  When  compared  to  many 
other  so-called  "war"  pictures,  it  stands  above 
most  of  them  in  story  and  production  treatment. 
But  the  title  is  an  indication  of  action,  and  what 
little  action  there  is  lacks  realism,  so  that  those 
expecting  hair-raising  thrills  will  find  them  con- 
spicuously absent.  In  their  place,  however,  is 
as  genuinely  moving  a  story  as  has  ever  been 


April  IS.  1942 


S  H  O  W  MEN'S    TRADE    R  E  \'  I  E  \\ 


Page  13 


filmed  against  the  background  of  the  world 
conflict.  One  of  the  best  to  come  frorn  England 
in  many  months,  it  is  a  picture  for  intelligent 
audiences.  Here  is  Class  A  entertainment  for 
those  who  prefer  a  persuasive,  often  poignant 
story  "behind  the  war,"  rather  than  the  hack- 
neyed glorification  of  some  cocky  individual 
who  upsets  the  Service  with  his  pranks,  turns 
everyone  against  him,  then  proves  himself  a 
hero  at  the  end.  There  are  no  false  heroics 
here.  Instead,  there  is  the  account  of  a  man 
who,  with  fame,  security  and  happiness,  deter- 
mines these  things  can  mean  little  unless  he 
fights  to  preserve  them.  That's  the  basic  con- 
tent, and  it  has  been  so  adroitly  and  intelligently 
contrived,  and  the  storj-  so  well  performed,  that 
the  picture  becomes  an  experience  the  spectator 
will  find  hard  to  forget.  Anton  \\'albrook  and 
Sally  Gray  make  their  leading  roles  sincere 
and  compelling,  while  Derrick  De  Marney 
stands  out  in  the  supporting  cast.  "Suicide 
Squadron"  is  hardly  the  title,  especially  when 
associated  with  this  film's  content,  to  be  ex- 
ploited by  a  deluxe  first-run ;  but  oddly  enough, 
it  is  in  this  type  of  operation  that  the  picture 
deserves  to  have  its  initial  showings.  On  the 
other  hand,  while  the  title  may  draw  crowds  to 
the  "action"  theatres,  audiences  geared  for  thrills 
may  be  disappointed.  Exhibitors  will  have  to 
study  their  situations  thoroughly  before  launch- 
ing campaigns. 

Catchline:  "Of  what  value  were  happiness 
and  security  if  he  couldn't  fight  to  preserve 
them !' " 


Billy  the  Kid  Trapped 

PRC  Western  59  mins. 

(Prod.  No.  259,  Nat'l  Release,  Feb.  20) 

AUDIENCE  SLANT:  (Family)  Only  the 
dyed  in-the-wool  Western  fans  will  go  for 
this. 

BOX-OFFICE  SLANT:  Rates  as  routine 
Western  attraction. 

Cast:  Buster  Crabbe,  Al  St.  John,  Bud  JIcTaggart. 
Ann  Jeffreys,  Glenn  Strange,  Walter  McGrail,  Ted 
Adams,  Jack  Ingram,  Milt  Kibbee,  Eddie  Phillips,  Bud 
Buster.  Credits:  Produced  by  Sigmund  Xeufeld.  Di- 
rected by  Sherman  Scott.  Original  screenplay  by  Oliver 
Drake.   Director  of  photography.  Jack  Greenhalgh. 

Plot:  Crabbe,  St.  John  and  McTaggart  are 
wanted  bj"  the  authorities  for  murder  and 
robbery.  It  seems  a  gang  has  been  imper- 
sonating them.  It  takes  quite  a  while  to  find 
out  what's  going  on  but  when  they  do  they 
either  kill  or  capture  all  the  gang's  ring- 
leaders. 

Comment:  The  di'cd  in-the-wool  Western 
fans  may  find  this  acceptable;  the  more  crit- 
ical moviegoer  will  be  less  willing  to  accept 
Buster  Crabbe's  interpretation  of  the  West's 
bad  man.  There  is  a  considerable  amount  of 
shooting  and  hard  riding,  but  largely  to  no 
avail  for  the  end  leaves  things  just  about 
where  they  started.  Sell  the  picture  as  a 
knock-'em-down  and  shoot  'em  up  Western 
to  intrigue  the  real  Western  fans. 

Catchline:  "The  Kid  traps  a  masquerader." 


SOS  Coast  Guard 

Republic  Drama  60  mins. 

(Nat'l  Release,  April  16) 

AUDIENCE  SLANT:  (Family)  Blat- 
antly overdone  melodrama  but  bizarre  thrill 
situations  may  compensate. 

BOX-OFFICE  SLANT:  Suited  only  for 
subordinate  spot  on  program.  Lugosi's  name 
may  help. 

Cast:  Ralph  Byrd.  Bela  Lugosi,  Maxine  Doyle. 
Herbert  Rawlinson,  Richard  Alexander,  Lee  Ford, 
John  Piccori,  Lawrence  Grant.  Thomas  Carr,  Carle- 
ton  Young,  Allen  Connor.  George  Chesebro,  Ranny 
Weeks.  Credits:  Directed  by  William  Witney  and 
Alan  Jones.  Screenplay  by  Barry  Shipman  and 
Franklin  Adreon  from  an  original  story  by  Morgan 
Cox  and  Ronald  Davidson.  Photography  by  William 
Nobles. 

Plot:  A  mad  but  ingenius  inventor,  with 
Fifth  Column  leanings,  concocts  a  deadly 
gas  which  he  sells  to  an  enemy  nation.  An 
accident  to  the  ship  carrying  the  inventor 


and  the  shipment  brings  a  Coast  Guard  res- 
cue squad  and  the  inventor  is  recognized  by 
the  Lieutenant  in  charge.  Suspicion  leads 
to  investigation  and  the  Coast  Guard  is  hard 
put  to  combat  the  skullduggery  of  the  in- 
ventor in  his  attempts  to  recover  the  ship- 
ment from  the  damaged  ship.  In  this  he  is 
assisted  by  a  gang  of  cut-throats  and  a 
dumb  giant  slave  of  tremendous  strength. 
Eventually  he  is  trailed  to  his  hideout  and 
forced  to  use  the  deadly  gas  to  thwart  im- 
pending capture.  The  Coast  Guard  patrol 
is  in  a  bad  wa\-  when  the  Lieutenant's  sweet- 
heart arrives  in  a  plane,  spraying  a  substance 
that  makes  the  gas  innocuous. 

Comment:  Composed  entirely  of  bizarre 
circumstances  and  patently  manufactured 
situations,  the  footage  makes  a  serious  strain 
on  the  imagination  and  as  a  consequence 
lacks  even  a  semblance  of  conviction.  Ralph 
Byrd,  in  the  hero's  part,  is  too  smirkih-  con- 
fident and  the  material  allotted  to  Lugosi  is 
so  overdrawn  that  it  falls  far  down  in  the 
old  "ten-twenty-thirty"  class.  There  is  an 
abundance  of  genuinely  thrilling  and  exciting 
episodes  but.  for  the  most  part,  they  become 
burlesque  in  camera  narration.  The  ro- 
mantic angle  fails  to  register  and  such 
comedy  interludes  which  fall  to  the  lot  of 
Lee  Ford,  as  the  newspaper  photographer,  is 
of  the  extremely  trite  order.  As  a  whole  the 
story  and  performance  of  players  fails  to 
strike  that  elusive  note  that  commands  at- 
tention and  response  of  the  spectator.  The 
position  the  Coast  Guard  holds  in  the  public 
mind  may  help  you  in  selling  this  but  our 
advice  is  not  to  go  too  strong  on  an}-  angle. 

Catchline:  The  Fifth  Column  strikes  but 
the  Coast  Guard  conquers. 


Guerrilla  Brigade 

Luminar  Films,  Inc.  84  mins. 

AUDIENCE  SLANT:  (Adult)  Signifi- 
cance behind  action  and  story  give  this  po- 
tent audience  appeal  as  revelation  of  how 
ideals  as  weU  as  actions  of  "guerrilla"  war 
against  German  invaders  account  for  Rus- 
sian successes  in  the  war. 

BOX-OFFICE  SLANT:  Strong  selling 
as  picture  of  Russian  defense  against  German 
intrigue  and  brutality  may  make  it  a  big 
box-office  factor  regardless  of  situation. 

Cast:  Lev  Sverdlin,  Stephan  Shkurat.  ^Mikhail 
Troyanovsky,  Piotr  Masokha.  Leonid  Kmit.  Eleana 
Kuzmina,  V.  Osvitzimsky  and  others.  Credits:  Pro- 
duced by  .\rkimo.  Directed  by  Igor  Savchenko. 
Screenplay  by  V.  Pavlovsky.  Photography  by  Vladi- 
mir  Okulich.     Russian   dialog,   titles  in  English. 

Plot:  Fifth-columnists  prepare  to  deliver 
the  L'kraine  to  German  invaders,  without 
however,  reckoning  the  willingness  to  sacri- 
fice in  protection  of  their  land  by  the  peas- 
ants. Headed  b^-  an  able,  natural  leader,  the 
townsfolk  of  a  village  near  the  sea  are 
aroused  at  the  ruthlessness  of  the  Germans, 
and  after  witnessing  their  devastation  and 
cruelties  to  the  people  under  the  pretense 
of  "protecting"  them,  fight  a  war  which 
entireh"  upsets  the  carefully-planned  strategy 
of  the  Germans.  There  is  an  element  of  sus- 
pense as  a  paid  German  spy  gains  the  con- 
fidence of  the  Guerrillas  by  pretending  to  be 
a  medical  doctor  who  supposedh'  ministers 
to  the  ills  of  the  roving  band  of  fighters. 

Comment:  This  story  is  a  bit  confusing 
in  spots.  It  deals  with  events  during  the  in- 
vasion of  Russia  during  World  War  I.  How- 
ever, in  view  of  the  heroic  battle  being  waged 
b}-  Russia  against  the  Germans  in  the  pres- 
ent war  of  aggression,  it  takes  on  an  interest 
which  makes  for  absorbing  entertainment 
from  start  to  finish  of  a  picture  which  is 
badh"  photographed,  inadequateh"  recorded 
as  to  sound  and  dialog,  but  which  neverthe- 
less has  robust  action  and  no  few  stirring 
moments,  plus  a  climax  that  will  bring 
cheers  from  most  audiences  as  the  plain 
people  of  the  land  bring  the  arrogant  Ger- 
man military  lords  to  their  knees.  Steadily 
the  film  builds  up  a  deep  sympathy  and  affec- 
tion  for  the   principal   characters   who  are 


rough  of  appearance,  unaffected  by  manners 
foreign  to  their  plain,  utterly  simple  mode 
of  life,  but  who  are  ready  to  sacrifice  every- 
thing to  protect  their  land  from  invaders. 
English  titles  are  adequate  in  conveying  the 
sense  of  the  Russian  dialog.  Best  way  to  sell 
the  picture  is  to  offer  it  as  a  faithful  por- 
trayal of  the  t3'pe  of  people  whose  valiant 
spirit  and  hardy  character  enable  them  to 
stand  up  to  and  trade  blow  for  blow  with 
the  Hitler  hordes  who  have  met  more  than 
they  bargained  for  in  attacking  Russia. 
Play  up  newspaper  headlines  of  war.  use 
blow-ups  of  stills  as  lobby  displaj'. 


The  Corpse  Vanishes 

Monogram      Horror  Melodrama      64  mins. 

(Xat'l  Release.  :May  8) 

AUDIENCE  SLANT:  (Adult)  Nothing 
but  horror  is  the  essence  of  the  picture.  Even 
as  a  chiller-thriller,  attempts  at  new  story 
twists  can't  conceal  formula  that  telegraphs 
situations. 

BOX-OFFICE  SLANT:  Bela  Lugosi's 
name  is  symbolic  of  what  will  flash  on  the 
screen,  and  it's  the  film's  biggest  asset. 

Cast:  Bela  Lugosi.  Luana  Walters.  Tristram  Coffin, 
Elizabeth  Russell.  Minena  L'recal.  Angelo  Rossitto, 
Joan  Barclay,  Kenneth  Harlan.  Gwen  Kenyon,  Vince 
Barnett.  Frank  Moran.  George  Eldridge.  Credits: 
Produced  by  Sam  Katzman  and  Jack  Dietz.  Barney 
Sarecky.  Associate  Producer.  Directed  by  Wallace 
Fox.  Original  story  by  Sam  Robins  and  Gerald 
Schnitzer.  Screenplay  by  Harvey  Gates.  Photography 
by  Art  Reed. 

Plot:  Using  poison  scented  orchids  ap- 
parently to  kill  brides,  fiendish  scientists  steal 
supposedly  dead  bodies  from  marriage  altar. 
Purpose  is  to  extract  bodily  fluid  from  young 
ladies  which  will  keep  his  aging  wife  per- 
petually young.  After  several  tragedies,  girl 
reporter  suspects  something  is  wrong.  In- 
sinuating herself  into  scientist's  eerie  mansion 
peopled  b}-  weird  creatures,  she  experiences 
terrifying  night,  but  unearths  facts.  Follow- 
ing battle  with  her  editor  she  is  allowed  to 
set  a  trap,  but  herself  is  almost  a  victim  of 
inhuman  practice  before  Lugosi  and  wife  are 
killed. 

Comment:  With  Bela  Lugosi  in  a  charac- 
teristic role,  which  he  pla^-s  for  all  it's  worth, 
the  picture's  appeal  is  to  the  horror  fans.  His 
name  and  the  title  cue  proceedings.  Melo- 
drama tempo  keys  the  continuity,  but  the  pic- 
ture lends  itself  to  that  audience  phenomena 
wherein  manj-  may  be  tempted  to  warn  the 
girl  of  what  she's  running  into  and  advise 
her  what  to  do.  There's  not  much  more  than 
a  hint  of  romance  and  corned}'  contrast  is 
practically  absent. 

Catchline:  "She  risked  her  life  to  trap  a 
monster." 


Sunday  Punch 

MGM  Comedy-Drama  76  mins. 

(Xat'l  Release.  May  1942) 

AUDIENCE  SLANT:  (Family)  Neat 
blending  of  comedy,  drama  and  action  make 
this  an  excellent  program  picture — for  hinter- 
land audiences. 

BOX-OFFICE  SLANT:  Has  little  draw 
on  its  own,  but  exhibitors  who  arouse  curi- 
osity via  the  title,  and  otherwise  exploit  the 
film,  should  experience  gratifying  returns. 

Cast:  William  Lundigan,  Jean  Rogers,  Dan  Dailey, 
Jr..  Guy  Kibbee,  J.  Carrol  Xaish.  Connie  Gilchrist, 
Sam  Levene.  Leo  Gorcey.  "Rags"  Ragland,  Douglass 
Xewland.  Anthony  Caruso,  Tito  Renaldo,  Michael 
Browne.  Credits:  Produced  by  Ir\"ing  Starr.  Directed 
by  David  Miller.  Screenplay  by  Fa?-  and  Michael 
Kanin  and  Allen  Rivkin.  Based  on  an  original  story  by 
Fay  and  Michael  Kanin.  Director  of  photography,  Paul 
Vogel.   Art  direction.  Cedric  Gibbons. 

Plot:  To  a  rooming  house  for  prizefighters 
comes  Jean  Rogers,  niece  of  the  house's 
"mother."  Connie  Gilchrist.  A  romance  be- 
tween Jean  and  William  Lundigan  develops. 
At  the  same  time,  Dan  Daile}-.  Jr.,  Swedish 
janitor,  falls  for  the  girl  and  takes  up  prize- 
{Coniinued  on  Page  16) 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


April  18,  1942 


 THE  FUM 

■■■■■■■■■■■■■■www 


-DUSTRY  ^ 

■■■■■■■■■■■■■■ww% 


ON  THE  PATRIOTIC  FRONT 


Stamp  Drive  Merits  Nation-wide  Duplication 

10,000  Theatres  Could  Sell  $15,000,000  Worth  Weekly,  Asserts  Chicago  Exhibitor 


[STR  deems  it  a  privilege  to  report  the  fol- 
lowing patriotic  activity  to  its  readers,  and 
does  so  with  the  hope  that  every  exhibitor 
will  set  up  a  similar  Junior  Minutemen  group 
for  the  sale  of  War  Stamps  as  soon  as  possi- 
ble. For,  as  the  showman  concerned  puts  it, 
"every  day,  every  week  of  delay  in  establish- 
ing these  groups  on  a  nation-wide  basis  pro- 
longs the  war."] 


Of  all  the  plans  heretofore  advanced  to  the- 
atreinen  to  promote  the  sale  of  U.  S.  War 
Savings  Bonds  and  Stamps,  none  is  more  worthy 
of  nation-wide  duplication  by  other  showmen 
than  that  set  up  for  the  Plaisance  Theatre,  Chi- 
cago, by  Alanager  Robert  F.  Griffith. 

On  Lincoln's  birthday  last  February,  Manager 
Griffith  obtained  the  assistance  of  the  local  war 
savings  staff  and  a  friend  in  organizing  The 
Junior  Minutemen  Corps  of  America.  Signing 
enrollment  cards  at  the  organization  meeting 
were  children  from  the  ages  of  6  to  14  who  were 
willing  to  commit  themselves  to  sell  a  dollar's 
worth  of  Stamps  a  day.  Film  actress  Bonita 
Granville  appeared  in  person  and  swore  in  the 
first  group.  More  than  700  boys  and  girls  at- 
tended the  admission-free  rally,  which  also  in- 
cluded a  one-hour  short  subject  program.  Out 
of  the  700,  200  signed  pledge  cards. 

Celebrities  Encourage 
Junior  Minutemen 

Since  then,  Griffith  has  presented  a  free  show 
for  the  Stamp-selling  boys  and  girls  every  Sat- 
urday morning.  Often  the  kiddies  meet  a  star  of 
the  stage,  screen  or  radio  who  encourages  them 
in  their  activities,  see  a  good  array  of  short 
subjects,  hear  a  speaker  from  the  war  savings 
staff.  Prizes  are  awarded  to  leading  salesmen, 
and  a  auota  of  total  sales  for  the  coming  week 
is  set  up.  Celebrities  making  personal  appear- 
ances at  the  Plaisance,  in  addition  to  Miss  Gran- 
ville, include  Annabella,  Arthur  Treacher  and 
Victor  Jory.  Through  the  courtesy  of  the  Santa 
Fe  Railroad,  the  Jemez  Indian  Dancers  have 
also  appeared. 

Now  that  we  know  "who,"  "what,"  "where" 
and  "when,"  many  readers  are  perhaps  wonder- 
ing how  a  S52-seat  house  on  Chicago's  west  side 
could  afford  this  activity.  Solution  to  the  fi- 
nancial problem :  waste  paper. 

'Response  Has  Been  Terrific' 

"We  found,"  reports  Griffith,  "that  from  15 
to  25  pounds  of  paper  accumulates  in  the  aver- 
age home  every  week.  So  we  ask  the  Junior 
Minutemen  to  bring  these  papers  with  them  each 
Saturday.  The  response  has  been  terrific.  We 
sell  the  papers,  and  use  the  money  received  for 
costs  of  operating  the  show,  buying  the  sleeve- 
bands  and  badges  and  purchasing  the  prizes  for 
weekly  sales  leaders.  As  soon  as  the  paper  is 
collected,  it  is  weighed  and  carted  away.  And 
as  soon  as  the  money  is  collected,  well — a  group 
of  the  boys  and  girls  act  as  a  finance  committee 
and  handle  their  own  financial  problems." 

Is  there  a  provision  for  adults  in  the  set-up? 
Certainly.  Grown-ups  in  the  community  have 
been  contacted  to  act  as  a  committee  to  assist 
the  youngsters  with  all  their  selling  problems, 
and  the  various  ladies  on  the  committee  vol- 
unteer their  time  in  taking  charge  of  a  booth 


Samples  of  the  publicity  resulting  from  Manager 
Robert  Griffith's  organization  of  a  Junior  Minute- 
men group  to  sell  War  Savings  Stamps  are  shown 
above.  The  plan  is  one  of  the  most  practical 
yet  devised  by  an  exhibitor  to  promote  the  sale 
of  War  Stamps.  So  important  is  Griffith's  plan 
we  urge  our  readers  to  study  it  thoroughly. 


in  the  theatre  lobby  where  they  handle  the  sale 
of  Stamps  to  the  children.  In  turn,  the  chil- 
dren deliver  the  Stamps  to  their  customers. 

Organization  of  the  Junior  Minutemen  is  on 
a  military  basis,  with  privates,  corporals,  ser- 
geants and  captains  As  they  pass  their  dollar- 
a-day  quota,  they  advance  in  rank.  Each  cor- 
poral is  in  charge  of  a  squad  of  privates,  and 
he  must  see  that  his  squad  sells  the  required 


quota  of  Stamps.  The  sleeve-bands  and  badges 
indicate  rank  and  selling  ability  of  the  boys  and 
girls  in  the  organization.  Also  imprinted  on  the 
sleeve-band  is  the  theatre  name. 

No  matter  how  elaborately  detailed,  no  plan 
can  be  labeled  a  success  unless  it  produces  re- 
sults. In  that  case,  Griffith's  plan  is  decidedly 
a  success.  Results,  as  outlined  by  the  Plaisance 
management : 

"Last  week  .  .  .  these  boys  and  girls  sold 
$1,572.10  worth  of  War  Stamps.  In  another 
month,  when  the  group  is  recruited  to  a  mem- 
bership of  500,  these  figures  will  be  doubled. . 
Since  February  12,  approximately  $5,500  worth 
of  Stamps  have  been  sold.  You  can  readily  see 
that  the  figures  are  bound  to  increase  each  week 
as  more  boys  and  girls,  intent  on  doing  their 
part  for  Uncle  Sam,  sign  the  pledge." 

And  There's  the  'Selfish'  Angle 

Theatremen  interested  in  the  "selfish"  angle 
will  be  glad  to  know  that  the  Plaisance  "has 
received  wide-spread  publicity  (see  cut)  and 
goodwill  that  no  amount  of  cash  could  buy." 
Furthermore,  west  side  residents  have  made 
special  trips  to  Griffith's  showplace  "to  see  our 
shows  and  see  what  kind  of  theatre  has  so 
changed  the  morale  of  the  community."  Indi- 
rectly, the  activity  has  helped  the  box-office. 

Something  for  other  exhibitors  to  ponder :  If 
the  children  attending  one  small  theatre  can 
sell  $1,500  worth  of  Stamps  in  one  week,  how 
much  could  be  realized  by  the  nation's  some 
10,000  theatres  on  the  same  basis?  The  answer, 
according  to  Griffith,  is  approximately  $15,000,- 
000  a  week  or  more — "enough  to  purchase  105 
Flying  Fortresses  a  week  for  the  duration." 


tastman  Kodak  War  Production  Index  to 
Value  of  Motion  Pictures  to  Military 


Revealing  information  about  war  work  which 
is  currently  occupying  a  high  percentage  of  the 
company's  productive  capacity,  a  booklet  issued 
by  Eastman  Kodak  Co.,  makes  public  for  the 
first  time  the  wide  extent  to  which  motion  pic- 
tures and  still  photography  is  employed  in  mod- 
ern warfare  and  the  large  amount  of  supplies 
being  manufactured  by  this  one  company  for 
the  U.  S.  army,  navy  and  other  military  forces. 

More  than  80  per  cent  of  the  camera  and  op- 
tical plants  of  t!'e  company  are  now  devoted  ex- 
clusively to  the  making  of  lenses  and  other  op- 
tical appurtenances  essential  to  effective  use 
of  field,  naval,  and  air  artillery.  More  than  50 
per  cent  of  the  company's  American  output  of 
photographic  sensitized  goods  is  ear-marked  for 
military  use  or  for  industrial  and  commercial 
purposes  recognized  as  being  essential  to  the 
war  effort. 

In  addition  to  film  and  actual  photographic 
accessories  the  Eastman  company  has  entire 
shops  and  departments  engaged  in  making  pre- 
cision devices  for  use  in  directing  artillery  fire. 
The  manufacture  of  special  lenses  for  use  on 
aerial  cameras  has  grown  from  an  obscure  de- 
partment in  World  War  No.  1  to  a  position  as 
one  of  the  company's  major  units. 

Many  of  the  units,  previously  devoted  to  the 
making  of  camera  and  optical  equipment,  are 


now  engaged  in  the  exclusive  production  of  high 
precision  instruments  and  implements  such  as 
mechanical  time  fuses  for  shells,  height  finders 
for  anti-aircraft  batteries,  aiming  circles  for 
directing  artillery  fire,  fire-control  telescopes  of 
various  types  and  other  instruments  of  a  nature 
which  cannot  be  disclosed. 

Photography  is  both  a  weapon  and  a  tool  in 
the  current  world  warfare.  Not  only  does  it 
figure  in  the  planning  of  all  major  actions  and 
the  training  of  the  military  novice  but  it  is 
used  in  practice  aerial  gunnery  instead  of  bul- 
lets and  by  combat  pilots  to  record  their  "hits" 
on  enemy  targets.  Photo  maps  are  required  by 
every  jeep  and  gun  carrier  of  the  modern  mo- 
bile unit  and,  in  some  instances  high  flying 
planes  are  equipped  with  darkrooms  and  de- 
veloping plants. 

This  is  all  in  addition  to  the  widespread  ad- 
vantage that  is  being  taken  of  photography  as 
a  means  of  training  special  forces  in  the  un- 
familiar routines  and  complicated  skills  of  mod- 
ern military  effort. 

No  small  contribution  is  the  company's  ex- 
clusive supply  of  cellulose  esters  from  which 
safety  film  is  made.  Safety  film  is  the  base  of 
aerial  film,  x-ray  film,  and  other  vitally  impor- 
tant photographic  materials  being  employed  in 
the  war. 


HE  S  JUST  FINISHED  A  HOLDOVER  RUN  OF 

miNS^LOUDS 

HE'S  JUST  OPENED  AN  INDEFINITE  ENGAGEMENT  OF 

KINGS  ROW 


JAMES  CAGNEY 
"CAPTAINS  OF  THE 
CLOUDS" 

In  Technicolor  with 
DENNIS  MORGAN 
BRENDA  MARSHALL 

Alan  Hole  •  George  Tobias 
Reginald  Gardiner 
Reginald  Denny 
Directed  b,  MICHAEL  CURTIZ 
Screen  Play  by  Arthur  T.  Herman 
Itichard  Macaulay,  Norman  Reilly 
Raine  •  From  o  Story  by  Arthur  T. 
Horman  and  Ronald  GilleH 
Music  by  Max  Steiner 


ANN  SHERIDAN  •  ROBERT  CUMMINGS 
RONALD  REAGAN  •  BETTY  FIELD  in  "KINGS  ROW" 

with  CHARLES  COBURN-  CLAUDE  rains.  JUDITH  ANDERSON 
NANCY  COLEMAN  .Koaren  Verne  <>  Maria  Ouspensltaya  .  Harry  Davenporl 
Directed  by  SAM  WOOD  •  Screen  Play  by  Casey  Robinson 
From  the  No*el  by  Henry  Bellamann  •  Music  by  Erich  Wolfgang  Komgold 


HE'LL  FOLLOW  THAT -IN  SEVERAL  WEEKS -WITH 


THE 


MA  E  ANIMAL 


HENRY  FONDA 
OLIVIA  de  HAVILLAND 

JOAN  LESLIE 
in  'THE  MALE  ANIMAL"  wrth 

JACK  CARSON  .  EUGENE  PALLETTi 
HERBERT  ANDERSON 
Directed  by  ELLIOH  NUGENT 
Screen  Play  by  Julius  J.  and  Philip  S 
Epstein  and  Stephen  Morehouse  Avery 
From  the  Play  by 
James  Thurber  and  EllioH  Nugent 
Produced  by  Herman  Shumlin 
A  Warner  Bros.-First  National  Picture 


JACK  LWARNER 

V(ce-Pres(denf  in  Charge  of  Prodi/cf/on. 


SMILES  ARE  WORN 
EXCLUSIVELY  BY  CUSTOMERS  OF 


WARNERS! 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


April  18,  1942 


Sunday  Punch 

{Continued  from  Page  13) 

fighting  as  a  means  of  impressing  her.  J.  Car- 
rol Naish,  promoter  and  head  of  the  house, 
attempting  to  break  up  the  Rogers-Lundigan 
romance,  arranges  a  match  between  Lundi- 
gan  and  Dailey.  If  Lundigan  wins,  it's  the 
end  of  his  romance.  Having  learned  this, 
Dailey  defeats  him,  loses  the  girl,  makes  it 
possible  for  Lundigan  to  complete  a  college 
medical  course  and  find  future  happiness 
with  Jean. 

Comment:  That  a  program  picture  can  be 
excellent  entertainment,  is  proven  again  by 
this  prize  ring  story  which  succeeds  because 
it  lends  new  twists  to  the  ordinary  "leather- 
pushers"  plot.  Average  families  everywhere 
will  find  its  down-to-earth  situations  to  their 
liking.  While  it  will  probably  have  to  serve 
as  the  "tag"  offering  on  many  programs  be- 
cause of  its  star-less  cast,  its  chances  of  be- 
ing the  favorite  picture  on  those  programs 
are  better  than  average,  as  far  as  the  tastes 
of  hinterland  audiences  are  concerned.  It 
moves  breezily  along  without  a  dull  moment, 
contains  just  the  right  blend  of  comedy, 
drama  and  action,  and  features  players 
who  contribute  commendable  performances. 
Word-of-mouth  comment  will  help  build 
business,  of  course;  but  the  exhibitor  who, 
knowing  he  has  a  picture  his  audiences  will 
like,  sets  out  to  arouse  curiosity  in  the  title 
and  otherwise  exploits  the  film,  will  most 
likely  get  the  crowds  at  the  opening  rather 
than  on  the  last  day. 

Catchline:  "  'Sundaj'  Punch'  has  that  en- 
tertainment punch — comedy,  drama  and  ac- 
tion—you've been  looking  for.  Bring  the 
whole  family  to  enjoy  it." 


Men  of  San  Quentin 

PDC  Drama  80  mins. 

(Prod.  No.  201— Nat'l  Release,  May  15) 

AUDIENCE  SLANT:  (FamUy)  Better 
than  average  prison  story.  While  much  dia- 
logue makes  it  talkie,  the  grim  menace  of 
dangerous  men  who  live  desperately  gives 
picture  husky  appeal. 

BOX-OFFICE  SLANT:  May  do  excep- 
tionally well  in  some  spots  and  can  be  de- 
pended on  to  hold  its  own  in  most  places  as 
supporting  attraction.  Radio  broadcasts  com- 
ing from  San  Quentin  weekly,  one  went  out 
over  national  hookup  should  serve  as  spring- 
board arousing  interest. 

Cast:  J.  Anthony  Hughes,  Eleanor  Stewart,  Dick 
Curtis,  Charles  Middleton,  Jeflrey  Sayre,  George 
Breakston.  Art  Miles.  Michael  Mark,  John  Ince,  Joe 
Whitehead,  Skins  Miller,  Jack  Shay,  Jack  Cheatham, 
Nancy  Evans.  Credits:  Directed  by  William  Beaudine. 
Original  story  by  Martin  Mooney.  Screenplay  by 
Ernest  Booth.  Photographed  by  Clark  Ramsay.  Dan 
Milner,  film  editor.  Dick  L'Estrange,  production  man- 
ager. 

Plot:  A  dramatic  story  of  prison  life  re- 
vealing how  humane  treatment  methods  are 
more  efficient  in  rehabilitating  convicts  than 
brutal  punishments.  Theme  stems  from  con- 
flict between  old  school  deputy  warden  who 
tries  to  frame  young  guard  sergeant  into 
being  held  responsible  for  prison  breaks  and 
killings.  With  penitentiary  in  turmoil,  dep- 
uty is  slain  hy  a  convict  he  double-crossed 
and  Prison  Board  appoints  sergeant  to  be 
warden  and  institute  new  system  for  govern- 
ing inmates. 

Comment:  Natural  performances  on  the 
part  of  J.  Anthony  Hughes  and  Eleanor  Stew- 
art as  young  guard  and  wife,  plus  realistic- 
ally grim  convict  portrayals  by  Dick  Curtis, 
Jeffrey  Sayre,  George  Breakston,  Art  Miles 
and  Michael  Mark,  plus  the  reformation  idea 


subsequentlj'  developed,  lift  this  out  of  the 
routine  prison  story  rut.  There's  all  the 
meaty  material  anyone  would  want  and  there 
is  no  lack  of  tenseness,  suspense  or  threat 
that  dangerous  men  may  explode  any  min- 
ute. Contrasting  this,  however,  is  the  be- 
lievable love  storj'  of  a  young  wife  who  in- 
spires her  husband  with  the  courage  to  face 
a  tough  task  confidently.  Naturally,  with 
cast  names  being  none  too  impressive,  the 
film  must  be  sold  for  what  it  is — a  prison 
picture.  But  the  broadcasts  which  have  been 
coming  from  San  Quentin  should  prove  a 
strong  prop  in  whipping  up  interesting  ex- 
ploitation campaigns. 

Catchline:  Though  caged  in  steel,  men  live 
and  hope  and  dream  and  die.  Always  they 
wait  the  day  when  they  are  free  again. 


Whispering  Ghosts 

20th  Century-Fox  Comedy-Mystery  75  mins. 

(Block  No.  10— Xat'l  Release,  May  22) 

AUDIENCE  SLANT:  (Adult)  For  those 
whose  risibilities  are  easily  tickled,  this 
screwball  comedy-mystery  should  prove  sat- 
isfactory; for  others,  it  will  be  a  dull  and 
complicated  experience. 

BOX-OFFICE  SLANT:  Milton  Berle's 
name  should  help  draw  them  in,  though  from 
the  standpoint  of  quality,  the  picture  rates  no 
more  than  a  lower-dual  spot. 

Cast:  Milton  Berle,  Brenda  Joyce,  John  Shelton, 
John  Carradine,  Willie  Best,  Edmund  MacDonald.  Ar- 
thur Hohl,  Grady  Sutton,  Milton  Parsons,  Abner  Biber- 
man,  Rene  Riano,  Charles  Halton,  Harry  Hayden. 
Credits:  Executive  Producer,  Sol  M.  Wurtzel.  Di- 
rected by  Alfred  Werker.  Screenplay  by  Lou  Breslow. 
Original  story  by  Philip  MacDonald.  Director  of  pho- 
tography, Lucien  Ballard.  Art  direction,  Richard  Day 
and  Lewis  Creber.    Musical  direction,  Emil  Newman. 

Plot:  Radio  crime  doctor  Milton  Berle, 
"the  man  who  lifts  the  veil,"  tackles  the  ten- 
year-old  unsolved  murder  of  an  old  sea  cap- 
tain, grand-uncle  of  Brenda  Joyce.  To  re- 
construct the  crime,  he  visits  the  deserted 
hulk  of  the  ship,  where  strange  things  hap- 
pen to  thwart  his  attempts  and  to  prevent 
Brenda  from  finding  the  treasure  her  grand- 
uncle  had  bequeathed  her.  Eventually  the 
m^'stery  is  solved,  and  the  treasure,  sup- 
posedly diamonds,  turns  out  to  be  a  collec- 
tion of  rock  crystals. 

Comment:  This  is  all  very  confusing:  it's 
hard  to  tell  where  the  comedy  starts  and 
the  mysterj-  ends,  or  vice-versa.  There  are 
screwball  characters,  flying  hatchets,  eyes 
that  move  on  the  wall,  mj-sterious  shadows 
and  all  the  other  "props"  usually  associated 
with  this  type  of  film.  Whether  intended  as 
straight  comedy  with  a  dash  of  mystery, 
mystery  with  comedy  thrown  in  for  good 
measure,  or  an  admixture  of  both,  the  result 
is  a  confusing  and  laborious  picture  which 
even  wise-cracking  Milton  Berle  fails  to 
save.  It  must  be  remembered,  however,  that 
there  are  certain  moviegoers  whose  risibili- 
ties are  tickled  by  any  situation  which  com- 
bines so-called  horror  with  comedy,  whether 
plausible  or  exaggerated,  as  in  this  case.  It 


BUY 

UlTED  STATES 
WAR  60IDS 
and  STAMPS 


is  for  these  moviegoers  that  the  picture  will 
best  serve:  for  others,  it  will  prove  a  dull 
and  complicated  experience.  There  is  little 
doubt  but  that  Berle  is  an  excellent  comedi- 
an; therefore,  he  deserves  better  material 
than  this.  His  name,  made  famous  by  his 
radio  program  and  previous  screen  appear- 
ances, should  help  to  lure  the  customers,  al- 
though from  the  standpoint  of  quality,  the 
picture  rates  no  more  than  the  lower  spot 
on  a  dual  bill. 

Catchline:  "Shrieks  and  slapstick  .  .  . 
ghosts  and  guffaws  .  .  .  mirth  and  mystery!" 


Blondie's  Blessed  Event 

Columbia  Comedy  69  mins. 

(Nat'l  Release,  April  9) 

AUDIENCE  SLANT:  (Family)  Blondie 
is  as  much  an  attraction  as  ever;  all  the 
familiar  characters  are  here  and  the  picture 
keeps  pace  with  the  comic  strip. 

BOX-OFFICE  SLANT:  One  of  the  best 
in  a  series  which  has  proved  highly  popular 
in  many  communities. 

Cast:  Penny  Singleton,  Arthur  Lake,  Larry  Simms, 
Norma  Jean  Wayne,  Jonathan  Hale,  Danny  Mum- 
raert,  Hans  Conried,  Stanley  Brown,  Irving  Bacon, 
Mary  Wickes,  Paul  Harvey.  Credits:  Based  upon  the 
comic  strip  created  by  Chic  Young.  Screenplay  by 
Connie  Lee,  Karen  DeWolf,  Richard  Flournoy.  Di- 
rected by  Frank  R.  Strayer.  Director  of  photography, 
Henry  Freulich.  Art  director,  Lionel  Banks.  Asso- 
ciate. Jerome  Pycha,  Jr.    Produced  by  Robert  Sparks. 

Plot:  Blondie  is  expecting  a  baby  and 
Dagwood  is  continuallj'  excited  and  ner- 
vous. It  is  finally  decided  that  the  boss  will 
send  him  to  Chicago  to  make  a  speech. 
There  Conried,  an  impecunious  playwright, 
trades  a  meal  for  his  services  in  writing  the 
speech  which  proves  to  be  a  flop.  Later,  when 
Blondie  and  the  baby  return  from  the  hospi- 
tal, Conried  is  sitting  on  the  doorstep.  He 
moves  in  with  them  and  only  when  Blondie 
objects  does  Dagwood  make  an  attempt  to 
throw  him  out.  Soon,  the  speech  catches  up 
with  him;  Dagwood's  boss  fires  him  but  a 
Government  man  follows  soon  afterward 
and  offers  him  a  high  salary  for  his  "ad-, 
vanced"  ideas.  ' 

Comment:  This  picture,  tenth  in  the 
Blondie  series,  should  find  an  even  larger 
audience  than  its  predecessors;  Dagwood's 
problems  are  so  like  those  of  the  average 
man.  Besides,  it  ought  to  bring  in  every  one 
of  the  thousands  of  Blondie  fans — those  who 
follow  the  comic  strip  and  those  who  are  just 
movie  fans.  It  is  no  epic  with  a  cast  of 
expensive  stars,  but  it  is  down-to-earth, 
homey  comedy  of  the  "just  folks"  type  that 
has  so  much  appeal.  The  four  principal 
characters.  Penny  Singleton,  Arthur  Lake, 
Larry  Simms  and  Jonathan  Hale  are  up  to 
their  usual  standard.  Hans  Conried,  as  the 
broken  down  playwright,  is  a  standout,  how- 
ever. There  are  plenty  of  angles  from  which 
to  sell  it.  Don't  forget  the  usual  tieup  with 
papers  running  the  comic  strip.  Make  a 
present  to  any  baby  born  during  the  en- 
gagement. There  should  be  plenty  of  tieups 
available  on  baby  clothes,  etc.  Send  out 
"birth"  announcement  cards. 

Catchline:  "It's  a  great  day  for  the  Bum- 
steads  and  a  grand  time  for  fun-lovers." 


Mississippi  Gambler 

Universal  Mystery  60  mins. 

(Prod.  No.  6034— Nat'l  Release,  April  17) 

AUDIENCE  SLANT:  (Family)  Maybe 
it  will  amuse  those  not  too  hard  to  satisfy. 

BOX-OFFICE  SLANT:  Suitable  for 
second  place  to  strong  top  feature  or  on 
nights  or  when  some  special  event  other 
than  straight  film  fare  is  the  attraction. 

Cast:  Kent  Taylor,  Frances  Langford,  John  Litel, 
Shemp  Howard,  Claire  Dodd,  Wade  Boteler,  Douglas 
Fowley,  Aldrich  Bowker,  Eddie  Dunn,  Harry  Hay- 
den,  Eddie  Acuff,  Paul  Phillips,  George  Reed.  Alex- 

{Continued  on  Page  18) 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


April  18,  1942 


Mississippi  Gambler 

{Continued  from  Page  16) 

ander  Lockwood,  Bob  Barron.  Credits:  Directed  by 
John  Rawlins.  Paul  Malvern,  associate  producer. 
Original  story  by  Al  Martin  and  Marion  Orth.  Screen- 
pipy  by  Al  Martin  and  Roy  Chanslor.  Photographed 
i)y  John  W.  Boyle. 

Plot:  A  newspaper  reporter  tours  most  of 
the  Eastern  states  trying  to  catch  the  "higher- 
up"  head  of  a  gang  of  race  track  gambler 
killers.  He  tabs  him,  but  can't  make  identi- 
fication because  suspect  has  undergone  plas- 
tic surgery  renovations.  Neither  can  the 
suspect's  old  girl  friend.  But  canine  intuition, 
expressed  by  the  "higher-up's"  old  Great 
Dane  dog  pet,  can't  be  fooled. 

Comment:  Merely  another  programmer 
destined  for  the  lower  half  slot  in  neigh- 
borhood and  smaller  theatres.  Despite  a 
couple  of  good  character  performances  on 
part  of  supporting  players,  notably  Shemp 
Howard  in  comedy  role  and  killer  Douglas 
Fowley,  picture  lacks  anything  that  smacks 
of  originality.  Romance  is  just  dragged  in, 
as  are  three  song  numbers,  two  by  Frances 
Langford,  the  other  by  Claire  Dodd.  Shop- 
worn material  negates  any  possibility  of 
interest  quickening  spontaniety.  Alluring- 
title  notwithstanding,  be  careful  not  to 
oversell. 

Catchline:  "He  could  fool  people  no  end, 
but  his  dog  was  too  faithful  to  be  fooled." 


Tile  M  l\4artindales 

20th  Fox  Comedy  Drama  65  mins. 

(Block  No.  10— Nat'l  Release,  May  15) 

AUDIENCE  SLANT:  (Family)  Just 
something  to  pass  the  time  away.  It  points 
no  moral  and  possesses  nothing  to  make 
them  talk  or  remember. 

BOX-OFFICE  SLANT:  Program  fare. 
Needs  plenty  in  the  way  of  support  to  hold 
up  to  average  business. 

Cast:  Jane  Withers,  Marjorie  Weaver,  Alan  Mow- 
bray, Jimmy  Lydon,  Byron  Barr,  George  Reeves, 
Charles  Lane,  Kathleen  Howard,  Robert  Greig,  Bran- 
don Hurst,  Steve  Geray,  Sen  Yung,  Emma  Dunn,  Hal 
K.  Dawson,  Don  Dillaway,  Tom  Yuen,  Otto  Hoffman, 
Alec  Craig,  Harry  Shannon,  Dick  French,  Jack  Chefe. 
Credits:  Directed  by  Alfred  Werker.  Produced  by 
Walter  Morosco.  Screen  play  by  Francis  Edward 
Faragoh,  based  on  a  play  by  Wesley  Towner  from  a 
play  by  Ludwig  Hirschfeld  and  Dr.  Edmund  Wolf. 
Photography  by  Lucian  Andriot. 

Plot:  The  wealth  of  the  Martindales  has 
been  dissipated  and  the  widowed  father  of 
two  girls  is  too  much  of  a  carefree  wastrel 
to  visualize  the  consequences  of  over  due 
bills,  and  mortgage  foreclosures.  The  im- 
pending marriage  of  the  older  girl  promises 
salvation  but  this  hope  dies  when  the  fiance 
discovers  that  his  bride-to-be  is  fickle.  A 
painted  masterpiece  is  sold  by  the  younger 
daughter,  along  with  other  antiques  of  the 
old  house,  to  meet  a  pressing  debt  and  dis- 
aster threatens  when  it  is  found  that  a  chattel 
mortgage  exists  covering  the  entire  furnish- 
ings. Through  a  series  of  circumstances  the 
younger  girl  meets  her  sister's  fiance,  and 
his  grandmother,  a  wealthy  dowager,  is  so 
impressed  that  she  comes  to  the  rescue  of 
the  Martindales. 

Comment:  This  was  undoubtedly  intended 
as  comedy  fare  but  somehow  or  other  the 
underlying  story  strikes  a  semi-sympathetic 
note  that  contrasts  too  severely  with  the 
dialogue  and  action.  The  adolescent  love 
affair  of  the  younger  girl  and  her  schoolboy 
sweetie  is  played  up  too  strongly  and  the 
accompanying  action  results  in  that  "tried 
for"  type  of  laugh  material  that  never  quite 
registers  with  an  audience.  Mowbray  does 
his  best  with  lines  and  situations  that  are 


inane  and,  at  times,  downright  silly.  Jane 
Withers  sems  to  be  still  at  that  period  of 
her  career  where  it  is  very  hard  to  make 
her  work  convincing — too  young  for  mature 
performance  and  too  old  for  the  sort  of  stuff 
that  made  her  famous.  Marjorie  Weaver, 
Byron  Barr,  and  George  Reeves  perform  well. 
Jimni}'  Lydon,  as  Jane's  sweetie,  is  a  little 
too  amateurish.  Kathleen  Howard,  as  the 
wealthy  dowager  Grandmother  is  excellent 
in  the  too  few  moments  she  has  before  the 
camera. 


About  Face 

United  Artists  Comedy  47  mins. 

(Nat'l  Release:  Not  Set) 

AUDIENCE  SLANT:  (Family)  Good 
clean  fun.  Even  though  adults  may  consider 
a  lot  of  it  nonsensical,  it  should  have  the 
youngsters  whooping  and  hollering. 

BOX-OFFICE  SLANT:  A  sustainer,  of 
course,  but  with  the  prestige  of  its  prede- 
cessors, "Tanks  a  Million"  and  "Hayfoot," 
to  stir  up  memories  this  should  prove  a  sat- 
isfactory draw. 

Cast:  William  Tracy,  Joe  Sawyer,  Jean  Porter, 
Marjorie  Lord,  Margaret  Dumont,  Veda  Ann  Borg. 
Joe  Cunningham.  Harold  Goodwin,  Frank  Faylen,  Dick 
Wessell,  Charles  Lane.  Credits:  Directed  by  Kurt 
Neumann.  Produced  by  Fred  Guiol.  Original  screen- 
play by  Eugene  Conrad  and  Edward  E.  Seabrook. 
Photographed  by  Paul  Ivano. 

Plot:  An  earnest  young  Army  sergeant 
falls  into  the  clutches  of  a  hard-boiled  old- 
time  mate  while  out  on  leave.  The  youth 
has  a  date  to  appear  at  a  girls'  organization, 
but  the  veteran  is  set  for  rip-roaring  excite- 
ment. He  gets  it  a  way  that  whirls  up  furi- 
ous fun,  but  lands  him  in  the  hands  of  Mili- 
tary Police. 

Comment:  As  always,  when  down  to  earth 
amusement  is  the  objective,  story  idea  be- 
comes secondary  to  action  and  antics.  Those 
qualities  are  dished  up  here,  sometimes  with- 
out rhyme  or  reason,  in  liberal  quantities. 
The  result  is  a  lot  of  laughs  and  the  show 
should  not  disappoint  anyone  who  is  in  the 
mood  for  laughter.  William  Tracy  and  Joe 
Sawyer  carry  on  in  their  characteristic  roles. 
But  the  leading  ladies  are  new.  Jean  Porter, 
making  her  debut,  looks  promising  in  a  made 
to  order  part.  Marjorie  Lord  had  to  be  a 
little  more  refined  and  filled  the  bill  satisfac- 
torily. Picture  can  be  exploited  in  many 
ways,  but  simple  assurance  that  customers 
will  enjoy  a  hilarious  three-quarters  of  an 
hour  should  suffice. 

Catchline:  "You  laughed  at  'Tanks  a  Mil- 
lion' and  'Hayfoot' — Here's  another  package 
of  rib-tickling  fun." 


Twin  Beds 

United  Artists  Comedy  83  mins. 

(Nat'l  Release,  April  24) 

AUDIENCE  SLANT:  (Adult)  Once  this 
hits  its  pace  of  being  funny  it  becomes  fun- 
nier than  anything  to  come  along  in  some 
time. 

BOX-OFFICE  SLANT:  No  matter  what 
type  house  it  plays,  this  can  be  relied  upon 
to  bring  them  in  almost  solely  on  strength  of 
word-of-mouth  advertising. 

Cast:  George  Brent,  Joan  Bennett,  Mischa  Auer, 
Una  Merkel,  Glenda  Farrell,  Ernest  Truex,  Margaret 
Hamilton,  Charles  Coleman,  Charles  Arnt.  Credits: 
Produced  by  Edward  Small.  Director,  Tim  Whelan. 
Screenplay  by  Curtis  Kenyon,  Kenneth  Earl  and  E. 
Edwin  Moran.  Original  play  by  Margaret  Mayo  and 
Salisbury  Field.  Director  of  photography,  Hal  Mohr. 
Art  director.  John  DuCasse  Schulze.  Stanley  Logan, 
associate  producer. 

Plot:  Joan  Bennett,  married  to  George 
Brent,  can't  get  rid  of  ardent  swain  Mischa 
Auer.  Moving  to  new  apartment,  Auer  and 
wife,  Glenda  Farrell,  unintentionally  move  in 
on  floor  above.  Brent,  tiring"  of  wife's  cool- 
ness, takes  a  trip  at  same  time  Auer  decides 
to  drown  disappointment  in  champagne.  Ar- 
riving home  he  lands  in  Bennett's  apartment, 


where  ensuing  comic  situations  involve  the 
efforts  of  Bennett,  Una  Merkel,  Ernest 
Truex,  Brent  and  the  others  attempt  to  get 
rid  of  Auer. 

Comment:  A  slow  start  devoted  to  estab- 
lishing characters  and  situation  may  have 
audiences  wondering  what  it's  all  about — but 
once  Mischa  Auer  takes  hold,  the  fireworks 
start  and  the  comedy  hits  a  clip  of  speed  and 
effectiveness  that  will  make  it  a  sure  success 
with  all  types  of  audiences,  and  the  final  deci- 
sion will  be  that  it  is  funnier  than  anything 
that  has  come  along  in  a  long  time.  Preview 
audience  giggled,  tittered  and  roared  with 
laughter  at  screwball  goings  on  but  at  the 
finish  was  not  too  weak  to  give  the  show 
hearty  applause.  While  all  of  the  principals 
do  full  share  in  putting  the  show  over,  it  is 
really  Auer  who  wraps  it  up  and  delivers 
wagon  loads  of  laughs.  This  element  be- 
comes even  more  potent  in  view  of  the  fact 
that  opening  sequences  give  little  inkling  of 
mirth  and  merriment  to  follow.  No  matter 
what  type  of  theatre  it  plays,  downtown  big 
city  situation,  or  neighborhood  location  in 
small  towns,  this  should  register  at  the  box- 
office — word-of-mouth  boosting  alone  should 
account  for  big  results.  There  is  rich  oppor- 
tunity for  all  kinds  of  showmanship,  and  the 
greater  the  effort  made  in  selling  "Twin 
Beds,"  the  greater  the  cash  dividends  for  the 
showman. 

Catchline:  "You'll  roll  out  of  your  seat  with 
laughter." 


Vwcitiv  Club  Jtoteg 

{Continued  from  Page  10) 


Tent  No.  21— Atlanta 

day.  Barkers  Gus  King  and  Eddie  Melnicker, 
both  experts  at  the  game,  are  the  instigators 
of  the  tournament. 

Visitors  from  other  Tents  during  the  week 
included  Barkers  Watt  Parker  and  Phil  Lang- 
don  of  No.  2A — Charlotte  and  Barker  Jack 
F.  Daily  of  No.  17— Dallas. 

The  following  men  of  show  business  have 
just  recently  become  Members  of  Tent  No.  21 : 

J.  M.  Miller  of  the  Dixie  Theatre  in  Cordova, 
Ala. ;  Lewis  Mack  of  Atlanta ;  Spence  Pierce, 
exploitation  man  for  20th-Fox ;  James  Howell 
of  the  Wil-Kin  Theatre  Service  Corp.;  Jack 
"Tommy"  Thompson  of  Hawkinsville,  Ga. ; 
Fred  G.  Weiss  of  Savannah  and  Ted  Toddy 
of  Atlanta. 

Barker  John  Cunningham  of  Fort  Lauder- 
dale was  in  the  city  on  a  booking  trip. 


Tent  No.  22-OkIa.  City 

The  biggest  news  in  the  Club  this  week  is  the 
progress  of  the  War  Stamp  Drive.  Film  sales- 
men, who  are  members  of  the  Variety  Club, 
are  carrying  Campaign  Books  with  them,  and 
are  obtaining  the  signatures  of  exhibitors  by 
personal  solicitation. 

Each  company  has  a  number  of  prospects  as- 
signed to  it.  Following  is  the  standing  of  the 
various  companies  as  of  April  13  :  Monogram — 
80  per  cent;  PRC— 55  per  cent;  Metro — 48  per 
cent ;  Fox — 44  per  cent ;  Paramount — 33  per 
cent ;  Warner — 29  per  cent ;  Col -imbia — 20  per 
cent;  Republic — 15  per  cent;  National  Screen — 
20  per  cent;  Universal — 13  per  cent;  RKO — 0. 

This  approximates  35  per  cent  of  the  inde- 
pendent exhibitors  in  the  State  who  have  already 
signed,  and  more  pledges  are  coming  in  daily. 
This  is  in  addition  to  the  theatres  in  the  Griffith 
Circuit,  which  were  signed  100  per  cent  during 
the  first  week.  At  the  rate  the  pledges  are  now 
being  received  three-fourths  of  the  exhibitors  in 
Oklahoma  should  be  signed  by  the  end  of  this 
week. 

A  large  blackboard  in  the  Club  Rooms  gives 
the  standings  of  the  various  companies,  with  the 
standings  changed  daily  as  more  pledges  are 
received. 


April  18,  1942 


5  H  O  E  X  ■  S    TRADE    R  E  \'  I  E  W 


Page  19 


Wise  Showmen  Capitalize  Value  of  Lobby  Space 

Theatre  Displays  Rank  as  Best  Medium  for  Merchants  Seeking  Cooperative  Tieups 


Your  theatre  lobb}-  as  a  medium  of  display 
advertising  is  worth  dollars,  many  dollars  I 

If  you  question  this  assertion  and  have  per- 
mitted the  use  of  space  by  merchants  who  have 
been  stinting  in  reciprocal  etiort  on  theatre 
co-op  activities,  allow  us  to  point  to  the  yard 
stick  by  which  the  top  men  in  the  merchandis- 
ing and  advertising  fields  measure  desirable  and 
effective  effort. 

■'Successful  advertising  consists  of  drawing 
the  fewest  number  of  blanks." 

This  assertion  was  made  b^-  a  leader  of  the 
advertising  profession  in  addressing  a  conven- 
tion group  several  years  ago,  and  the  three- 
phased  premise  of  the  statement  has  not  changed. 
Trained  advertising  men  have  alwaj's  agreed 
on  these  three  principals  of  successful  display : 
To  direct  the  appeal  to  the  people  who  have  a 
desire  for  the  merchandise  offered :  To  attract 
their  attention  at  a  time  when  thej"  are  in  a 
receptive  frame  of  mind  and  possess  the  leisure 
to  properly  absorb  the  message;  and,  to  con- 
centrate the  effort  on  people  who  are  in  posi- 
tion to  properh"  finance  the  purchase. 

Theatre  Patron  Fits  Pattern 

Xo  other  element  of  population  fits  this  pat- 
tern so  perfectly  as  does  the  modern  theatre 
patron,  and  the  merchandising  experts  could 
easily  have  shortened  the  instructions  to  read : 
"get  your  merchandise  before  the  customers 
of  the  theatre." 

The  patrons  who  pass  j-our  portals  meet  all 
the  requirements.  Their  attendance  at  the  the- 
atre indicates  their  desire  for  the  better  and 
more  advanced  living  conditions  I  They  approach 
your  establishment  in  a  highly  receptive  frame 
of  mind,  as  evidenced  by  the  decision  to  seek 
entertairmient,  and,  their  presence  is  conclusive 


Softens  Obstinate  Dealers 

Faced  with  a  group  of  merchants  who  re- 
fused to  cooperate,  employes  of  the  Orpheum 
Theatre.  Green  Bay,  Wis.,  volunteered  to 
tackle  the  problem.  Noting  that  the  mer- 
chants were  all  located  on  one  street  within 
three  blocks  of  the  theatre,  the  resourceful 
Orpheumites  sold  them  the  idea  of  advertising 
their  thoroughfare  as  "Quality  Street."  That 
was  all  it  required  to  win  the  friendship  and 
support  of  the  entire  group. 

proof  of  leisure ;  and,  the  wherewithal  to  finance 
purchases  of  commodities. 

It  requires  no  great  stretch  of  the  imagination 
to  put  the  theatre  patron  in  the  category-  of 
people  who  are  actually  seeking  ways  to  spend 
money.  Couple  with  this  the  indisputable  fact 
that  j-our  theatre  rates  high  in  prestige  with 
the  people  of  your  vicinitv'  and  you  have  some 
idea  of  the  tremendous  favor  you  are  conferring 
on  the  merchants  to  whom  you  extend  the  privi- 
lege of  contacting  j'our  customers. 

Any  offer  of  the  use  of  your  lobbj-  or  screen, 
made  to  the  purveyors  of  merchandise,  should 
be  accompanied  by  reciprocal  demands  com- 
mensurate with  the  high  value  of  the  space  and 
the  length  of  time  the  wares  or  messages  are 
to  be  displayed. 

Y'our  proposals  to  merchants  should  be  on  a 
strictly  business  basis.  Y'ou  are  offering  them 
contact  with  t?ie  most  select  potential  customers 
in  the  vicinitj-.  Y^our  weekly-  attendance  record 
will  show  the  probable  number  of  these  "qualit}-" 
customers  to  whom  you  can  introduce  his  mer- 
chandise. Through  no  other  medium  is  the 
contacting  of  such  a  select  group  possible  and 


An  Iowa  Exhibitor,  Two  Hoosiers,  Stage 
Productive  Stunts  to  Plug  ^Ball  of  Fire' 


In  their  campaigns  on  "Ball  of  Fire."  many 
showmen  are  proving  they  have  something  "on 
the  ball,"  as  far  as  exploitation  is  concerned. 
Manager  Xat  Blank  of  the  Orpheum  Theatre, 
Terre  Haute.  Ind.,  Ken  Collins  of  the  Indiana 
at  Indianapolis,  and  Stanley  Gordon  of  the 
Rialto.  Boise,  Idaho,  comprise  only  three  of 
the  myriad  exhibitors  who  have  been  effectively 
promoting  the  picture,  but  their  campaigns  are 
tj-pical  samples  of  what  is  being  done. 

Blank's  campaign  highlight  was  a  stunt  fea- 
turing a  "Holh-ivood  Mystery-  Girl"  who.  wear- 
ing a  Valentine  mask,  was  engaged  to  sleep  in 
the  windows  of  Terre  Haute's  leading  furniture 
store  from  1  p.m.  to  6  :30  p.m.  the  day  follow- 
ing the  film's  opening.  Residents  were  asked  to 
guess  how  many  times  the  Mj'sterj'  Girl  would 
turn  over  in  her  sleep.  The  20  whose  guesses 
were  nearest  correct  received  two  tickets  each 
to  the  Orpheum. 

One  week  preceding  the  window  appearance, 
the  furniture  company  displayed  a  2-1-sheet  cut- 
out of  Barbara  Stanwjck  in  their  window,  to- 
gether with  a  40x60  easel.  11x14  stills  and 
miscellaneous  stills.  The  merchant  arranged 
for  5.000  heralds,  which  were  distributed  to 
theatre  patrons  a  week  preceding  the  engage- 
ment to  advertise  the  sttmt. 

Another  phase  of  Blank's  campaign  included 
a  tiein  with  Liberty  in  which  heralds  were  in- 
serted in  copies  of  the  magazine.  Local  music 


stores  aispiayed  stills  of  'SLiss  Stanw^xk  in  front 
of  Gene  Krupa's  band,  and  plugged  Okeh  re- 
cordings of  the  two  tunes  played  in  the  picture ; 
a  leading  clothier  used  photos  of  Garj^  Cooper 
in  oxford  gray,  with  tie-up  copy ;  a  sound  truck 
covered  downtown  streets,  and  the  local  news- 
paper cooperated  with  daih'  stories  in  their 
news  columns. 

In  Indianapolis  Collins  tied  in  with  a  local 
jewelrj-  store  for  the  distribution  of  10,000 
puzzle  cards  which  were  given  to  patrons  of  the 
Indiana  a  week  before  the  picture  opened.  Con- 
testants were  asked  to  bring  the  answers  to  the 
jewelrj-  store  where  the  first  25  having  the 
correct  answers  were  given  guest  tickets.  The 
firm  devoted  a  full  window  to  the  contest. 

Collins  also  placed  copies  of  an  automobile 
summons,  coupon-numbered,  on  the  windshields 
of  autos  parked  in  the  principal  parking  lots 
and  down  town  garages.  Okeh  record  distribu- 
tors placed  displaj-s  in  music  store  windows. 

A  unique  "telephone"  stunt  featured  Gordon's 
campaign.  In  the  Sunda3'  newspaper  he  placed 
an  advertisement  aimouncing  that  the  Rialto 
was  going  to  call  a  number  of  telephone  sub- 
scribers daih-,  and  that  those  who  answered 
"  "Ball  of  Fire'  is  coming  to  the  Rialto"  would 
receive  guest  tickets.  The  advertisement  was 
headlined  "Xotice  to  Telephone  Subscribers," 
and  was  placed  in  the  news  section  of  the 
Boise.  Idaho,  publication. 


the  theatreman  is  overlooking  an  excellent  point 
to  influence  extra  effort  of  co-operation  if  he 
fails  to  emphasize  this  factor. 

In  most  communities  the  theatre  is  the  only 
business  establishment  whose  merchandise  con- 
sistently possesses  the  necessary  magnetism  to 
lure  people  from  the  comforts  of  their  homes 
and  from  far  distances.  As  such  it  is  the  dom- 
inant factor  in  the  commercial  field  as  other 
businesses  profit  from  money  spent  by  people 
attracted  solely  to  the  theatre.  Theatre  man- 
agers should  capitalize  on  the  exalted  position 
that  is  theirs  in  the  commercial  life  of  their 
communit>- — without  the  theatre  the  receipts 
of  business  establishments  in  the  immediate  area 
would  decline  appreciably. 

It  should  be  emphasized  to  your  contact  that 
his  display  in  your  lobby,  or  message  on  your 
screen,  is  exclusive — that  he  will  not  have  to 
compete  with  other  commercial  displays — and 
that  this  condition  guarantees  attention  from  the 
■'select"  group  of  prospects  that  are  j^our  cus- 
tomers. He  is  not  doing  justice  to  his  own 
display,  and  most  assuredh-  is  not  compensat- 
ing you  for  the  valuable  space,  unless  he  exerts 
ever>-  effort  to  entice  people  other  than  the 
regular  expected  attendance. 

'Will  Capitalize  to  the  Fullest  .  .  .' 

The  merchant  should  institute  a  campaign 
that  will  capitalize  to  the  fullest  on  the  "mag- 
net" that  will  lure  people  to  see  his  displaj'.  In 
other  words :  sell  through  the  theatre.  He  should 
carry  signs  on  his  deliverj'  vehicles :  devote  the 
biggest  portion  of  his  newspaper  ads  to  men- 
tion of  the  tieup ;  send  mail  matter  to  his  regu- 
lar customers ;  instruct  his  emploj^ees  to  carry 
the  message  and  glamorize  his  windows.  All 
this  activity  should  be  allocated  so  that  75  per 
cent  of  all  effort  would  stress  the  theatre  at- 
traction and  25  per  cent  to  mention  of  the  fact 
that  his  merchandise  is  being  exploited.  This 
"indirect"'  form  of  selling  is  far  more  impressive 
and  beneficial  than  "pressure"  effort. 

This  all  boils  down  to  the  age  old  business 
axiom  that  "The  attitude  of  the  seller  in  ex- 
pressing appreciation  of,  confidence  in,  and  en- 
thusiasm for.  what  he  has  to  offer,  is  the  scale 
in  which  the  bm'er's  opinion  is  weighed." 

If  you.  3-ourself,  have  a  proper  conception 
of  the  merit  of  30ur  facilities  it  will  not  be  dif- 
ficult to  exact  the  final  ounce  of  co-operation 
from  your  commercial  effort. 

Do  j-our  merchants  a  favor  I  Show  them  how- 
to  get  the  utmost  benefit  from  their  tie-ups  with 
the  theatre. 


Oh,  to  Be  a  Child  Again! 

As  one  of  the  stunts  to  publicize  "Song  of 
the  Islands."  Manager  Dave  ^Martin  of  the  Fox 
Theatre.  Pomona,  Calif.,  with  the  assistance  of 
his  right-hand  man,  Joe  A'olkmann,  promoted  a 
coloring  contest  in  the  local  newspaper  for  boys 
and  girls.  Contestants  were  required  to  color 
a  sketch  of  Betty-  Grable  dancing  the  hula 
against  a  tropical  background.  The  15  winners 
each  received  a  pass  to  see  the  picture. 


He  Presents  the  Real  Smith 

A  smash  exploitation  wallop  was  scored  by 
Dave  ^Murph}-,  State,  Altoona,  Pa.,  when  he 
got  the  actual  Joe  Smith  who  was  honored  by 
the  Arm}-  for  heroic  work  in  a  defense  plant  to 
participate  in  ceremonies  marking  his  premiere 
of  "Joe  Smith,  American." 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


April  18,  1942 


Theatremen  Urged  to  Treat  the 
'Tuttles'  to  Top-flight  Selling; 
Treat  Yourself  to  These 


Unusual  pictures  that  will  stand  up  to  unusual 
advertising  and  exploitation  are  highly  desirable 
at  this  time.  In  "The  Tuttles  of  Tahiti"  you 
have  such  a  picture. 

The  Selling  Background 

In  addition  to  the  unusual  avenues  of  public 
approach  this  picture  possesses  most  of  the  stand- 
ard elements  of  box-office  draw.  The  story, 
from  the  pen  of  Charles  Nordhofif  and  James 
Norman  Hall ;  ran  serially  in  Saturday  Evening 
Post  under  the  title  "Out  of  Gas"  and  developed 
into  one  of  the  best-seller  novels  as  "No  More 
Gas."  This  pair  of  talented  writers  were  re- 
sponsible for  "Mutiny  on  the  Bounty." 

Charles  Laughton  and  Jon  Hall,  who  fill  two 
of  the  principal  roles,  are  acknowledged  ticket 
sellers,  and,  unless  we  miss  our  guess,  Peggy 
Drake  and  Nancy  Gates,  two  eye-filling  beauties 
with  pleasing  head-to-toe  profiles,  will  chalk  up 
a  string  of  followers  for  their  future  screen 
appearances  because  of  their  work  in  this  film. 

The  locale  of  the  picture,  Tahiti,  has  always 
held  a  lure  for  the  fireside  adventurers  who 
drug  their  imagination  with  visions  of  sarong- 
clad  Polynesian  beauties  and  the  lazy  life  of 
the  tropics.  It  is  given  new  appeal  at  this  time 
due  to  the  prominent  place  all  of  the  South  Sea 
Islands  are  taking  in  the  headlines  of  the  war 
news. 

As  indicated  above  the  picture  abounds  in 
advertising  possibilities  of  the  unusual  order 
and,  it  is  so  crammed  with  entertainment  that 
you  can  depend  on  its  delivering  a  full  quota 
of  pleasure  to  all  whom  you  can  induce  to  at- 
tend. 

Contest  Possibilities 

Contest  possibilities  on  "The  Tuttles  of  Ta- 
hiti" are  many.  There  are  a  lot  of  dance  scenes 
in  the  film  with  the  natives  doing  steps  and 
maneuvers  that  are  similar  to  the  Rumba  and 
Conga.  You  may  be  able  to  get  local  dance 
halls  to  stage  contests  with  tickets  as  prizes. 

There  are  18  members  of  the  Tuttle  family. 
The  editor  or  radio  program  manager  would 
surely  find  a  lot  of  interest  in  finding  the  largest 
family  in  your  vicinity  and  arranging  for  their 
entertainment  at  the  theatre. 

Laughton,  as  the  head  of  the  family,  is  over- 
indulgent  with  his  sons  so  why  not  arrange  for 
a  "father  and  son"  night  with  all  of  the  local 
civic  clubs  taking  part?  Allow  the  kiddies  in 
free  when  accompanied  by  their  fathers  and 
set  up  some  prize  for  the  organization  attending 
in  the  greatest  numbers. 

A  contest  to  find  the  oldest  mail-order  cata- 
logue might  be  tied  in  with  the  co-op  ad  from 
the  local  branch  of  mail  order  houses  suggested 
previously. 


Screenplay  by  S.  Lewis 
Meltzer  and  Robert  Car- 
son. Adaptation  by  James 
Hilton.  From  the  novel, 
"No  More  Gas,"  by 
Charles  Nordhoff  and 
James  Norman  Hall.  Di- 
rected by  Charles  Vidor. 
Produced  by  Sol  Lesser. 


A  cock  fight  is  one  of  the  highlights  of  the 
film.  This  lends  itself  to  the  use  of  poultry 
shows — rooster  crowing  contests,  as  suggested 
in  the  press  sheet, — egg  coloring  contests,  etc. 

The  old  car  of  the  Tuttles  is  always  out  of 
gas  and  on  this  angle  you  might  issue  a  group 
of  passes  to  be  given  to  contributors  to  a  news- 
paper or  radio  contest  for  the  most  humorous 
incident  growing  out  of  a  personal  experience 
of  that  order. 

The  "If  I  Were  Rich"  angle  can  also  be  used 
for  good  newspaper  or  radio  contests.  Give 
tickets  for  the  best  outline  by  readers  or  listen- 
ers telling  what  they  would  do  if  they  suddenly 
encoimtered  wealth  as  did  the  Tuttles. 

The  biggest  difficulty  of  the  Tuttles  is  solved 
when  a  cache  of  money,  hidden  in  an  old  cata- 
logue, is  found.  An  excellent  treasure  hunt 
can  be  built  from  this  circumstance  with  the 
clues  all  capitalizing  on  the  picture  and  play- 
date. 

In  one  instance  the  Tuttles  gather  their  en- 
tire possessions  to  wager  on  a  cock  fight.  You 
might  tie  this  in  with  your  classified  advertis- 
ing manager  for  space  on  a  "swap"  column  tie- 
up  in  the  newspaper. 

The  wedding  scene  is  a  natural  for  newly-wed 
contests,  or  even  a  stage  wedding  if  one  has 
not  been  held  in  your  theatre  for  some  time. 

The  Tuttle  family  are  fishermen.  This  is 
the  fishing  season,  making  tie-ups  for  the  sports 
editor  in  order.  Offer  prizes  for  the  biggest 
fish,  the  heaviest  fish,  the  largest  catch,  and, 
for  stories  on  "the  one  that  got  away. 

Novelty  Billing 

The  Tuttles  are  very  free  with  their  money 
so  having  your  handbills  made  to  imitate  money 
would  be  in  order. 

There  is  another  scene  in  the  picture  where 
all  18  members  of  the  family  are  issued  check 
books  and  proceed  to  buy  everything  in  sight. 
Phoney  checks  good  for  entertainment  at  your 
theatre  would  also  be  appropriate  for  throw- 
aways. 

For  advance  lobby  display  the  barrel  idea 
suggested  in  the  press  book  with  fake  money 
being  blown  into  the  air  by  a  concealed  fan,  is 
ideal. 

Cooperative  Ad  Opportunities 

Possible  commercial  tie-ups :  The  library  and 
book  dealers  are  certain  to  co-operate  with  win- 
dow displays,  bookmarks,  posters,  and  other 
usual  material. 

The  Tuttles  are  an  irresponsible  lot  and  a 
dominant  sequence  of  the  film  deals  with  their 
difficulties  over  lapsed  payments  on  furniture, 
etc.  Copy  on  the  reverse  angle  such  as,  "Pay 
your  bills  promptly — Don't  be  like  the  Tuttles 
of  Tahiti,"  should  get  co-op  ads  from  mer- 
chants who  sell  on  the  installment  plan.  You 
might  even  get  them  to  handle  brief  printed 
exploitation  notices  in  their  monthly  mail  with 
an  illustration  from  the  picture. 

Laughton,  as  Jonas  Tuttle,  and  most  of  his 
clan,  prefer  to  go  barefoot,  and  there  is  con- 
siderable action  where  his  big  toe  figures  promi- 


eos 

nently.  Chiropodists  are  not  given  too  many 
opportunities  to  advertise  in  the  reflection  of 
famous  personalities  and  might  join  in  a  co-op 
ad,  using  an  illustration  of  the  picture's  bare- 
foot beauties.  There  are  plenty  of  these  in  the 
ad  mats. 

The  shoe  angle  can  also  be  used  for  getting 
added  newspaper  space  as  Laughton  is  always 
carrying  his  shoes  and  going  barefoot.  Copy 
about  getting  shoes  to  fit  so  you  will  always 
be  comfortable  and  not  barefoot  like  "The  Tut- 
tles of  Tahiti"  would  be  fitting. 

A  mail  order  catalogue  figures  prominently 
in  the  picture.  If  Montgomery  Ward  or  Sears 
Roebuck  have  a  store  or  agency  in  your  town 
see  if  you  can't  get  their  co-operation  on  a  news- 
paper ad. 

Atmospheric  Displays 

In  advance  of  your  showing  there  is  an  ex- 
cellent suggestion  in  the  press  sheet  for  costum- 
ing your  staff  in  attire  generally  associated  with 
Tahiti.  Don't  overdo  it  but  having  the  ushers 
and  cashiers  wear  leis  with  a  ribbon  carrying 
picture  title  would  get  a  lot  of  attention. 

For  ballyhoo  you  can  use  the  oldest  car  you 
can  find — the  more  dilapidated  the  better.  Ban- 
ner it  well  and  have  it  always  running  out  of 
gas — at  some  prominent  corner. 

You  may  also  find  a  man  to  walk  the  street 
attired  in  torn  and  dirty  white  suit  and  tattered 
straw  hat.  Have  him  go  barefoot  and  carry  old 
shoes  if  possible.  He  should  pass  out  hand- 
bills on  the  attraction. 

Ready-Made  Aids 

Mat  2-J  can  be  used  in  co-operative  adver- 
tising by  some  dealer  in  dress  goods  who  might 
also  be  interested  in  using  a  life  size  blowup 
in  a  window  display. 

Mat  3-B  is  suitable  for  high  school  or  news- 
paper coloring  contest. 

The  press  sheet  suggests  a  display  of  swim- 
ming suits  and  this  could  be  elaborated  upon 
for  newspaper  contest  as  to  which  is  the  best 
bathing  apparel,  old  time  or  new  costumes.  You 
might  be  able  to  dig  up  some  photos  of  the 
old  time  long  skirt  suits  to  use  as  illustrations. 

"The  Tuttles  of  Tahiti"  is  so  replete  with 
advertising  and  exploitation  possibilities  that 
they  defy  chronicling.  The  suggestions  here, 
together  with  those  of  the  press  book,  should 
enable  you  to  set  up  an  all-coverage  campaign. 


ITSFUNTOBEBROKE- 

Down  where  life  h  o  — 
laugh  and  (ove  «  a  grf».  ^^^^ 
Come^ndseel  A^^Bm 


JON  HALL 

PEGCr  DMKE  .  VICTOR  FRANCEN 
GENE  REnOLDS  ■  FLORENCE  HTES 

Pram  tht  Salterpetl  lltrj  "St 
MBrt  Gm,"  Bj  lit  antttoTi 
«/  "Mulinj  ait  Tit  Beititty" 

n  May  by  S.  Lewli  Melli«r 


That  headline  appeals  to  most  readers,  but  that 
Tahitian  beauty  (Peggy  Drake)  all  decked  out  in 
a  pareu  will  certainly  attract  the  male  orbs  too. 
As  a  matter  of  fact,  there's  enough  interest  in 
this  ad,  and  in  the  others  prepared  by  RKO 
Radio,  to  attract  the  attention  of  all  readers. 


UaH4^e  ^((^ 


tie'^^ie^f 


You've  got  the  jump  on  most  of  the  people  who  are 
competing  for  public  attention. 

You  have  G\avno\ir  Preferred  in  your  advertising  pre- 
sentation. You've  got  the  stuff  that  other  advertisers 
cry  for.  You've  got  live,  well-known,  well-publicized 
personalities  who  are  in  the  news  to  begin  with  . . . 
who  are  news. 

Capitalize  on  these  facts.  Advertise,  advertise, 
ADVERTISE,  Institutionalize  .  .  .  sell  your  theatre  as  a 
consistently  good  place  to  look  for  entertainment. 

Reach  out  for  better  understanding  with  your 
audience  . . .  reach  out  for  more  profits  with  the  nu- 
merous aids  you  will  find  in  the  Prize  Baby's  3-Way 
Advertising  stretch.. .Standard  Accessories. ..Special 
Accessories . .  .Trailers . . . 

You've  got  the  jump  on  the  field  . . . 


HOLD  IT  WITH  NATIONAL  SCREEN  SERVICE. ..and  sell  more  seats 


Page  22  SHOWMEN'STRADEREVIEW  April  18,  1942 


Exhibitor  Distributes  Three 
Types  of  Program/  We  Look 
Over  Some  Smart  Promotion 

Let's  forget  all  about  the  weather  and  delve 
into  this  large  assortment  of  programs  on  our 
desk. 

First  to  greet  us  is  a  variety  of  programs 
and  handbills  from  the  Clinton  Theatre,  Clinton, 
Tenn.  We  find  three  different  types  of  pro- 
grams :  one  of  the  vest-pocket  variety,  with  a 
photograph  of  a  star  featured  on  the  cover 
each  week ;  one  about  book-size  printed  in  blue 
and  red  on  newsprint  stock,  with  an  attractive 
cover ;  and  another  printed  in  brown  and  blue 
on  card  stock,  with  a  perforation  at  the  top  for 
hanging.  We  can't  understand  why  three  types 
are  needed,  unless  distribution  is  divided  three 
ways.  Anyway,  the  card  program  has  space  on 
the  back  for  the  recipient's  name,  and  if  it  ap- 
pears in  red,  he  or  she  gets  a  pass  to  see  the 
show.  The  Clinton's  handbills  are  flashily  col- 
ored and  made  up  to  gain  maximum  attention. 
Maybe  three  types  of  programs  are  best  after 
all :  if  one  doesn't  lure  patrons,  or  even  if  two 
don't,  surely  the  third  will. 

'Beware' — But  Read  On — 

Because  he  recently  made  two  novel  tie- 
ups  in  the  form  of  handbills,  we  can't  afford 
to  pass  up  Manager  Harland  Rankin  of  the 
Centre  Theatre,  Chatham,  Ontario.  The 
Canadian  showman  got  out  a  handbill  head- 
lined "Beware."  It  then  went  on  to  inform 
the  reader  that  "Fifth  Columnists  may  be 
here!"  and  listed  some  "rules  that  may  save 
many  lives."  Here  they  are:  1 — Don't  tell 
about  your  relatives  being  moved  in  the  army. 
2 — Don't  tell  about  shipments,  either  of  men 
or  material.  3 — Don't  tell  what  is  being 
manufactured.  4 — Don't  criticize  your  Gov- 
ernment— they  can't  tell  all. 

The  copy  went  on  to  say,  however,  that  the 
reader  COULD  tell  his  friends  to  go  to  the 
Chatham  to  see  such-and-such  attractions.  And 
the  tie-in  copy  for  the  cooperating  merchant's 
ad  was:  "It's  No  Secret!  Beaver  Lumber 
Company  have  a  varied  stock  of  lumber  and 
building  supplies,  and  can  tell  you  that  they 
have  the  best  value  for  your  money."  Rankin's 
tieup  is  timely,  of  course,  and  it  could  be 
adapted  especially  to  promotion  of  MGM's 
Crime  Does  Not  Pay  short  subject,  "Don't 
Talk." 

The   other   handbill   has  this  significant 

"Your  Application  Blank- 

Clip  and  Mail  Now! 

STR  Program  Exchange 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York,  N.  Y. 

Dear  "Chick": — I  hereby  apply  for  membership  in 
the  STR  Program  Exchange.  I  understand  that  entry 
of  my  name  on  this  coupon  signifies  a  willingness 
to  exchange  theatre  programs  with  other  theatres, 
but  involves  no  other  obligation.  Only  managers, 
assistants,  or  men  in  charge  of  programs  eligible. 

Name   

Theatre   

Position   

City  

State   


Considers  the  Farmers 

Manager  Jim  Owen  of  the  Owen  Theatre, 
Branson,  Mo.,  realizing  that  the  new  War 
Time  makes  it  difficult  for  farmers  to  get 
to  the  show  on  time,  has  appealed  to  them 
for  ideas  and  suggestions  in  scheduling  a 
starting  time  that  will  be  convenient  to  all. 
He  made  the  appeal  in  a  recent  copy  of  his 
calendar  program. 


warning:  "Insure  Yourself  Now."  Readers 
are  advised  to  see  a  local  insurance  agent 
(he  pays  the  cost  of  the  handbills)  "and  get 
insured  against  death,  accident,  burglary, 
fire."  The  copy  continues:  "Don't  Overlook 
This!  because  when  you  see  Abbott  and 
Costello  in  'Ride  'Em  Cowboy,'  anything  can 
happen  after  this  comedy."  And  so  that's 
another  stunt  other  showmen  can  use. 
Thanks,  Harland,  for  sending  us  the  hand- 
bills. (Note  to  Arnold  Stoltz:  These  stunts 
look  like  they're  right  up  your  alley.) 

From  Walter  Morris,  manager  of  the  Lee 
Theatre,  Knoxville,  Tenn.,  comes  a  calendar 
program.  Morris  admits  such  programs  are 
common  in  most  situations,  but  declares  they 
are  new  in  Knoxville.  We  imagine,  therefore, 
local  residents  are  holding  on  to  them  to  be 
sure  of  having  a  ready  guide  on  hand. 

Well,  our  hopes  have  not  been  in  vain.  Jim 
Owen  is  filling  that  blank  space  on  the  back  of 
his  calendar  program  once  more  with  his  witty, 
pungent,  home-spun  "news  from  hither  and 
thither."  He  tells  his  patrons  "what's  cookin'  " 
in  this  manner :  "The  pots  and  pans  are  full  of 
some  mighty  tasty  dishes ;  no  rationing  with  us 
when  it  comes  to  giving  you  entertainment  that 
will  hit  the  spot  with  spicy,  down-to-earth 
goodness,  and  all  easily  digestible."  He  then 
goes  on  to  describe  the  pictures  as  an  enthusi- 
astic restaurateur  would  describe  the  dishes  on 
a  menu.  Space  doesn't  permit  us  to  reproduce 
all  the  copy,  but  here's  a  sample : 

'From  Soup  to  Nuts' 

"We  have  given  you  everything  from  soup 
to  nuts,  almost  and  that  'almost'  is  the  sur- 
prise treat.  You  know  how  it  is  to  eat 
strawberries  out  of  season — gosh,  they  taste 
good!  'Honky  Tonk'  is  in  season,  and  sea- 
soned heavily  with  romance,  action.  Gable 
and  Turner.  In  fact,  checking  over  the  menu, 
I  would  say  it  was  the  month's  prize  dish; 
in  fact,  it's  more  than  a  dish — it's  a  full- 
sized  meal.  You  might  even  want  a  second 
helping,  because  in  many  places  it  has  been 
served  twice  with  great  success." 

Jim  has  invited  us  down  to  Branson,  Mo.,  to 
accompany  him  on  one  of  his  floating  trips, 
and  we'd  certainly  like  to  accept.  He  said  we'd 
get  "the  fever"  after  seeing  the  literature  he 
sent,  but  he  didn't  send  the  literature.  Anyway, 
we've  already  got  "the  fever." 

After  a  brief  absence  from  these  pages, 
during  which  he  was  being  honored  in  New 
York,  Arnold  Stoltz  is  once  more  back  in  the 
old  promotion  harness.  His  latest  novelty 
is  a  "Fisherman's  Ruler."  It's  a  ruler- 
shaped  herald  measuring  about  fourteen 
inches  in  length.  A  6-pt.  pica  rule  at  the 
seventh  inch  divides  in  half.  Copy  under  the 
first  seven  inches:  "No!  No!  Smaller  than 
this  size  is  not  legal."  Copy  beyond  that: 
"But  isn't  he  a  dandy?"  And  copy  beyond 
even  that:  "All  over  this  size  got  away." 
The  holder  is  urged  to  keep  the  Fisher- 
man's Ruler  "in  your  creel  and  you'll  never 
need  to  fib!"  Other  copy  plugs  the  co- 
operating firm,  which  sells  fishing  tackle. 
On  the  back  of  the  "ruler"  Stoltz  gets  in 
his  own  copy:  "The  fishing  season  opens 
this  Saturday,  but  'The  Fleet's  In'  a  day 


ahead  ...  A  gala  Easter  show  for  every- 
one .  .  .  Don't  let  this  one  'get  away'  without 
seeing  it." 

Some  swell  Easter  covers  adorned  the  pro- 
grams of  the  Palace  Theatre,  Greenfield,  Tenn. ; 
Lake  Theatre,  Devil's  Lake,  S.  D. ;  Strand 
Theatre,  Atmore,  Ala. 

Well,  we  still  have  more  programs  on  tap, 
but  we'll  have  to  save  them  for  next  week. 
Meanwhile,  buy  War  Bonds  and  Savings 
Stamps. 

May's  Cooking  School 
Is  a  Successful  Event 

Have  you  held  a  Cooking  School  recently? 
If  not,  you're  overlooking  a  good  bet.  Let's 
see  why.  Well,  for  one  thing,  the  newspaper 
publicity  is  of  inestimable  value  to  your  theatre. 
Then,  too,  by  attracting  the  housewives  of  the 
community,  you're  making  them  movie-minded, 
with  the  result  that  many  of  them  will  make 
movie-going  a  habit.  In  your  tieups  with  mer- 
chants, you're  paving  the  way  for  future  co- 
operation which  will  prove  extremely  valuable. 
There  are  numerous  other  advantages,  but  those 
already  named  are  perhaps  the  most  important. 

For  a  concrete  example  of  the  manner  in 
which  a  Cooking  School  should  be  conducted, 
let's  look  in  on  the  recent  Spry  sessions  held 
at  the  Russell  Theatre,  Maysville,  Ky.  On 
three  successive  Tuesday  afternoons,  local 
housewives  packed  the  theatre  to  hear  an  au- 
thority tell  them  how  to  make  cakes  light  and 
fluffy,  pastry  flaky,  meals  more  balanced  and 
appetizing,  etc. 

From  Maysville  merchants  Manager  Edward 
May  promoted  nearly  $200  worth  of  merchan- 
dise which  was  awarded  as  prizes  during  the 
three-week  period.  Advertising  space  con- 
tributed by  merchants  in  the  newspaper 
amounted  to  163  inches,  a  total  value  of  $40.75. 
Approximately  80  inches  of  free  publicity  space 
was  also  promoted. 

Manager  May  didn't  rest  on  these  laurels, 
however ;  as  one  who  goes  after  business  instead 
of  waiting  for  it  to  come  to  him,  he  took  advan- 
tage of  the  golden  opportunity  to  sell  teachers 
and  students  on  the  value  of  cooking  lessons. 
Hence  his  talks  before  (a)  the  High  School 
Home  Economics  classes,  (b)  a  meeting  of 
county  school  superintendents,  (c)  a  meeting  of 
combined  city  and  county  Home  Economics 
teachers.  At  both  the  Russell  and  Washington 
theatres  he  made  stage  announcements. 

An  elaborate  lobby  display,  rearranged  three 
times  during  the  three-week  period  to  maintain 
interest,  exhibited  many  of  the  gifts  promoted 
from  merchants.  Four  special  one-sheets  were 
used  in  the  lobbies  and  balconies  of  both  thea- 
tres, while  out  in  front  of  the  Russell  a  12-foot 
banner  was  suspended  from  the  marquee  and  an 
A-board  displayed  on  the  sidewalk. 

The  Cooking  School,  according  to  May,  was 
the  most  successful  he  has  ever  conducted. 
Housewives  who  attended  the  sessions,  and  par- 
ticipating merchants,  were  delighted  and  pleased 
with  the  entire  afifair. 


Calling  All  Buglers 

A  bugling  contest  held  on  the  steps  of  the 
local  courthouse  when  the  streets  were  thronged 
with  pedestrians  highlighted  the  "Bugle  Sounds" 
campaign  put  over  by  Manager  Green,  Odeon, 
Marshalltown,  la.  Green  also  had  four  youth- 
ful buglers  at  important  intersections,  each 
blowing  successive  single  notes,  all  four  blend- 
ing into  a  single  ear-catching  tone. 


Ford  P.A.  Gets  'Breaks' 

Glenn  Ford's  recent  visit  to  Quebec  for  the 
double  world  premiere  of  "Adventures  of  Mar- 
tin Eden"  at  the  Capitol  and  Empire  Theatres 
resulted  in  sensational  newsbreaks  throughout 
the  dominion  of  Canada. 


April  18,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


'Tripoli  Premieres  Set  Stage 
For  Ovations  to  Marine  Corps 

Colorful  Patriotic  Stunts  Are 
Held  in  St.  L  ou/s,  Omaha, 
Dallas,  Denver  and  Pittsburgh 


In  more  than  a  dozen  cities  throughout  the 
United  States  spontaneous  celebrations  in  honor 
of  the  United  States  Alarine  Corps  have  sprung 
up  in  connection  with  the  premiere  preparations 
for  "To  the  Shores  of  Tripoli." 

Blue  ribbon  campaign  was  put  on  in  St. 
Louis  for  the  Fox  Theatre  where  Algr.  Les 
Kaufman  cooperated  with  Hal  Horne  Exploi- 
teer  Stirling  Silliphant  to  bring  that  city  a 
rip-roaring  premiere  on  the  service  picture. 
Climaxing  a  week-long  celebration  of  ''Alarine 
Week"  in  that  city,  the  opening  was  marked 
by  a  demonstration  air  raid  in  which  Naval 
planes  and  Marine  ground  forces  staged  a 
mock  battle  for  the  city.  At  the  premiere,  the 
theatre  housed  special  detachments  of  Marines 
and  ex-^Iarines,  all  of  whom  were  present  for 
colorful  ceremonies  in  connection  with  the 
inducting  of  new  recruits  into  the  Corps. 

Outstanding  human  interest  stunt  for  the 
St.  Louis  campaign  was  the  formation  of  a 
"U.  S.  Maureen  Corps,"  in  honor  of  role  played 
by  Maureen  O'Hara  in  the  picture.  Forty-five 
prett\-  members  of  Alpha  Chi  Omega  Sorority 
at  Washington  University  participated  in  form- 
ing the  "Maureen  Corps."  They  volunteered  to 
become  pen  pals  for  Alarines  in  training  at 
San  Diego,  and  special  ceremony  was  held  at 
which  they  presented  their  first  letters  for  their 
unknown  correspondents.  Tie-up  with  Volun- 
teer Xurses.  also  hinged  on  the  Maureen  O'Hara 
role,  netted  Manager  Kaufman  200  special  post- 
ers throughout  the  city,  assisting  nurses'  re- 
cruiting drive  and  plugging  the  picture. 

Intense  interest  excited  by  the  St.  Louis 
campaign  resulted  in  the  donation  of  a  total  of 
five  and  one-half  hours  of  free  time  by  city's 
radio  stations,  anxious  to  cover  all  events  and 
to  spot  the  Alarine  drama  on  the  air.  Seven 
radio  stations  participated. 

In  Dallas,  Texas,  where  Alanager  R.  J.  Sul- 
livan presided  over  the  premiere  preparations 
for  the  Majestic  Theatre,  civilians  witnessed  a 
Marine  Corps  version  of  night  air  maneuvers 
over  this  city  as  part  of  the  "Tripoli"  tieup.  A 
parade  review  sponsored  by  the  Alarine  Corps, 
and  featuring  Southern  Methodist  University 
:o-eds  who  had  enrolled  in  nursing  courses  as 
well  as  large  detachments  of  Marines,  featured 
opening  day  of  the  picture  in  that  city. 

For  the  Orpheum  Theatre  opening  in  Omaha, 
where  Manager  M'illiam  :\Iiskell  was  in  charge 
of  the  campaign,  ^larine  Corps  officials  took 
advantage  of  the  situation  to  bring  home  the 
reality  of  the  war  to  the  residents.  Special  radio 
broadcasts  were  spotted,  featuring  the  mother 
of  Marine  Corporal  Peter  Kerdikes,  recently 
cited  for  bravery.  A  Marine  parade  included  all 
mernbers  of  the  Omaha  Alarine  Corps  League, 
ofiicial  veterans'  organization,  and  special  cere- 
monies were  staged  at  tlie  theatre  in  conjunc- 
tion with  the  picture  opening. 

Music  cooperation  was  a  feature  of  the 
Omaha  campaign.  Renewed  popularity  of  famed 
Marines'  Hymn.  From  the  Halls  of  Montezuma 
to  the  Shores  of  Tripoli,  resulted  in  special  pro- 
motion effort  which  landed  the  Kate  Smith 
recording  of  the  song  in  500  juke  boxes  through- 
out the  city. 

In  Denver,  where  Manager  Bernard  Hynes 
of  the  Denver  Theatre  worked  out  his  cam- 
paign with  a  Hal  Horne  exploiteer,  a  ^klarine 
Week  celebration  was  augmented  by  a  tiein 
with  the  city's  \'ictory  Celebration.  As  an 
integral  part  of  the  exploitation  campaign,  a 
Marine  Queen  was  selected  by  men  in  the  ser- 
vice. She  was  presented  at  the  Victory  Ball,  to 


wliicl:  city  officials  invited  Fox  stars  Nancy 
Kelly  and  Randolph  Scott.  The  Marine  Queen's 
float  was  the  outstanding  attraction  of  Denver's 
A'ictory  Celebration  Parade.  Newspapers  and 
radio  gave  full  coverage  to  the  Marine  Queen 
events,  which  included  a  special  dinner  at  the 
Brown  Palace  Hotel  where  she  acted  as  hostess 
to  invited  Marines. 

In  Pittsburgh,  where  the  picture  was  the 
opening  attraction  for  the  new  J.  P.  Harris 
Theatre.  Alarine  officials  held  over  more  than 
fiftj-  new  recruits  for  the  occasion.  They  par- 
ticipated in  a  special  parade  together  with 
squads  of  Marines  specially  detailed  for  the 
purpose,  and  a  Alarine  color  guard.  Traditional 
rivalry  between  the  ^larines  and  Navy  was 
amusingly  exploited  by  a  radio  quiz  program. 


Photos  Added  Selling 
Aid  for  Trip  to  New 
York  Contest  Prize 

An  added  exploitation  angle  has  been  ar- 
ranged for  the  benefit  of  theatres  that  are 
contemplating  contests  with  a  New  York  vaca- 
tion as  the  prize,  as  made  available  to  sub- 
scribers to  STR  under  a  special  low-rate. 

All  theatres  located  within  200  miles  of 
New  York  City  will  be  supplied,  if  they  desire 
the  material,  with  actual  photographs  of  the 


outstanding  features  of  the  all-expense  trip  for 
use  in  lobby  display  or  publication.  These 
photographs  will  be  supplied  free,  subject  to 
return  to  the  source  after  they  have  been  used 
by  the  theatre. 

The  special  rate  trip  is  available  to  theatres 
everywhere.  The  free  use  of  a  100-foot  descrip- 
tive sound  trailer  is  available,  also  to  theatres 
no  matter  where  located. 

For  the  benefit  of  those  who  have  written  for 
furtlier  details  we  repeat  a  general  outline  of 
the  particulars  which  appeared  in  STR,  issue 
of  April  4. 

Four  of  the  more  modern  and  up-to-date  New  York 
hotels,  all  in  the  Times  Square  area  and  within  one- 
half  block  of  Broadway,  have  agreed  to  extend  special 
consideration  to  the  subscribers  of  this  publication. 
The  arrangement  is  exclusive  with  SHOWMEN'S 
TR.ADE  RE\'IEW  and  the  extremely  low  rates  may 
be  obtained  only  through  the  offices  of  this  publica- 
tion. The  special  rates  are  applicable  to  theatre 
contest  winners  and  their  escorts ;  theatre  men  and 
their  families;  or  to  particular  friends  or  co-operat- 
ing merchants  whom  the  manager  considers  entitled 
to  the  privilege. 

The  following  low  prices  covers  everything — no 
extras.  Room  with  private  bath  and  radio,  meals 
(including  a  dinner  at  a  famous  Night  Club)  and 
a  choice  of  pre-arranged  sight  seeing  trips,  Hudson 
River  excursions,  theatre  performances,  etc..  sufficient 
in  number  and  variety  to  guarantee  that  the  entire 
New  York  s'a}-  will  be  replete  with  enjoyable  pastimes, 
has  been  arranged  for  at  $4.25,  for  two  days  and 
one  night;  $8. CO  for  three  days  and  two  nights;  and 
$10.75  for  four  days  and  three  nights.  Rates  are 
based  on  two  persons  in  one  room  and  an  additional 
charge  of  50  cents  per  night  will  apply  if  room  is 
used  by  one  person.  If  desired  a  longer  stay  at  com- 
parable price  quotations  can  be  arranged  for. 

Complete  arrangements  for  accommodation 
and  entertainment  during  the  New  York  stay 
are  provided  for.  The  theatre  is  only  required 
to  arrange  for  promotion  of  transportation  to 
and  from  New  York. 

Remember — the  service  and  rates  are  avail- 
able only  through  SHOWMEN'S  TRADE 
REVIEW.    Write  us  for  reservations. 


nFFHIRS  OF 

jimmv  uRLEiiTinE 

DENNIS  O'KEEFE 

RUTH  TERRY 
GLORIA  DICKSON 

ROMAN  BOHNEN 
GEORGE  E.  STONE 
SPENCER  CHARTERS 

DIRECTED  BY  BERNARD  VORHAUS 

A  BEPUBLIC  PICTURE 


BUY  U.S.  DEFENSE  BONDS 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


April  18,  1942 


Let  Press  Book  Makers  Keep  in  Mind  What  Ad 
Space  Costs  and  Design  Mats  Accordingly 


by  Billy  L.  Maddy 

Manager,  Hollyzvood  Theatre, 
Minneapolis,  Minn. 

Some  one  once  said :  "Everything  comes  to 
liini  who  waits." 

Maybe  it  does,  for  this  is  an  opportunity  that 
I  have  been  waiting  for.  And,  that  is  to  sug- 
gest, implore,  or  entreat  for  better  press  books ! 

We  are  an  independent,  subsequent  run  house 
with  a  very  limited  budget  for  advertising.  Yet, 
we  have  to  sell  a  picture  against  stiff  competi- 
tion via  the  newspapers. 

Rate:  65  Cents  Per  Line 

Our  daily  newspaper  advertising  cost  us  6Sc 
per  agate  line  per  day.  Consequently  we  have 
to  sell  our  show  in  7  to  12  lines  per  day.  That's 
not  much  space,  true,  but  I  think  a  lot  can  be 
done  if  you  have  the  things  to  work  with. 

I  want  good  picture  titles  in  reverse  cut,  or 
unusual  type  that  can't  be  duplicated  out  of 
the  usual  printer's  job  case. 

I  also  want  ''thumbnail"  size  heads  of  the 
stars  on  mat  form.  But,  please  have  the  repro- 
ductions resemble  the  intended  person. 

One  finds  99  per  cent  of  the  press  book  mat 
section  devoted  to  quarter,  half,  or  full  page 
mats.  Perhaps  if  we're  lucky,  one  or  two  of  the 
smallest  mats  will  have  possibilities. 

Although,  these  usually  have  to  be  so  re- 
vamped that  the  printers  go  crazy  trying  to 
set  them  up. 

Who  Needs  Press  Books? 

I  once  complained  to  an  exchange  poster 
clerk  about  the  limited  selection  of  mats  for  a 
small  house.  In  explanation  he  selfishly  said : 
"Where  do  we  get  the  most  revenue? — from  the 
big  houses  or  you  small  fry." 

For  the  sake  of  our  business  and  its  welfare 


Few  issues  raised  by  showmen  through  their 
trade  press  have  aroused  such  general  interest 
and  exhibitor  reaction  as  the  matter  of  press 
books  as  initially  discussed  in  STR  by  Phil 
Chakeres,  of  Chakeres  Ohio  Theatres. 

In  the  accompanying  article,  Billy  L.  Maddy, 
Hollywood  Theatre,  Minneapolis,  puts  his  fin- 
ger on  a  failing  often  criticized  by  exhibitors. 
Advertising  space  in  many  cities  is  at  an 
exorbitant  rate,  for  the  "amusement  rate," 
that  is,  and  theatremen  are  being  forced  to 
depend  less  on  newspapers  than  they  naturally 
would  if  newspaper  publishers  could  see  the 
light  and  abolish  the  discriminatory  rate 
against  theatre  advertising. 

STR  has  discussed  the  "amusement  rate" 
in  previous  issues.  It  is  still  a  severe  handicap 
to  the  very  newspapers  which  short-sightedly 
enforce  prohibitive  rates  for  merchants,  like 
theatremen,  while  giving  a  lower  rate  to  other 
local  merchants  as  well  as  national  advertisers. 

The  matter  discussed  by  Mr.  Maddy  is  one 
which  can  be  studied  with  great  value  to  all 
concerned  by  heads  of  distributor  advertising 
departments,  and  particularly  by  those  adver- 
tising men  in  charge  of  press  book  prepara- 
tion. 

STR  invites  all  showmen  to  express  their 
considered  opinion  on  press  books,  ways  and 
means  of  making  them  more  useful  to  the 
average  theatre.  Send  in  your  ideas,  criticisms, 
suggestions  for  improvements. 


as  a  whole,  I'd  rather  think  that  that  poster 
clerk  was  expressing  his  own  opinion  than  the 
considered  judgement  of  the  distributor  who 
employs  him,  and  who  sells  us  "small  fry"  pic- 
tures at  prices  that  come  up  to  a  figure  which 
in  the  total  for  a  year's  product  isn't  just  "hay." 
I've  had  expressions  of  this  type  started  be- 


BELLE 

1       IN  TECHNICOLOR!  | 

IhENRY  F0NDA*J0AN  BENNETT 

1                           in    _ 

■y 

n       r\       9        r\  r\ 

15c  TO  5 
20c  EVES. 


HOLLYUIOOD 


HUDSONSBAY 


Paul  MUNI  in  his  (reatest  role 


HOILYUIODD 


KiKHiflHiUaf  17,111 

ROAD  TO 
[  ZANZIBAR" 


1.5c  TO  5 
20c  EVES. 


HOLIYUIODD 


Edw,   G.  ROBINSON 
Ida  LUPINO 
John  GARFIELD 


The  Sea  Wolf 


•viJc  tye.,. 


Reproductions  above  from  press  books; 
at  light  from  newspaper  proofs, 
which  should  be  borne  in  mind  in 
judging  printing  values. 

Left  above:  Ad  slugs  requiring  as  much  space  as  these  are  of  no  use  to  theatres 
which  have  to  pay  a  rate  of  65  cents  per  agate  line  and  therefore  must  do  a 
selling  job  within  the  limits  of  a  1-col.,  1  inch  advertisement  per  day.  Center: 
Some  examples  of  how  such  strictly  lim'ted  space  can  be  used  to  advantage  in 
punching  home  the  name  of  theatre,  title  of  main  attraction  and  head  portrait 
of  leading  star.  At  right,  these  small  slugs  are  commended  by  Billy  Maddy  as 
offering  "flash"  to  dress  an  advertisement — and,  he  adds,  "if  the  'coming'  is 
tr:mmed  off,  you  have  a  pretty  one-column  display  line." 


fore  to  press  book  editors,  exchange  men,  etc. ; 
however,  the  heat  of  disgust  would  wear  off. 
Then,  I'd  begin  to  realize — what  do  they  care 
about  a  little  guy  way  out  in  Minnesota. 
Enough  of  that ! 

I  hope  STR's  idea  of  a  program  for  improve- 
ment of  the  press  books  results  in  a  very  much 
needed  reform  which  will  work  to  the  advan- 
tage of  picture  producers  and  distributors  as 
well  as  to  the  "small  fry"  exhibitors  who  are 
ready,  willing  and  able  to  keep  picture-going 
a  national  habit  if  given  the  assistance  necessary 
to  sell  the  public  on  every  show  produced  in 
Hollywood. 


Circulating  Library  Is  a 
Traveling  Exploiteer 
For  DeHaven's  Theatre 

Hey,  you  exhibitors  in  the  rural  sections ! 
Here's  an  idea  that's  getting  results,  and  it 
comes  from  no  less  a  showman  than  A.  Milo 
DeHaven,  manager  of  the  Town  Theatre,  White- 
house,  O.,  and  the  Grand  Rapids,  Grand  Rapids, 
O. 

In  his  territory  there  is  a  Bookmobile  Library 
Service  whereby  every  two  weeks  two  circulat- 
ing libraries  cover  about  ten  small  towns  close 
to  Whitehouse,  servicing  schools  on  one  day 
and  the  public  on  the  other. 

DeHaven  figured  he  might  as  well  have  these 
Bookmobiles  work  for  him  too.  So  he  arranged 
for  them  to  feature  neat  11x14  cards  on  their 
registration  desks,  bearing  this  copy :  "Great 
Books  Make  Great  Pictures !  Read  the  Book, 
Then  See  the  Picture  at  the  Town  .  .  .  Home 
of  Proven  Hit  Entertainment."  Only  one-half 
of  the  card  is  required  for  this  copy ;  the  other 
half  is  devoted  to  a  book  tie-up  feature.  Ex- 
ample :  "One  Foot  in  Heaven,"  which  was  based 
on  the  book  by  Hartzell  Spence. 

Frequently  the  Town  management  furnishes 
Bookmobile  officials  with  book-marks  which 
plug  not  only  current  attractions,  but  also  the 
Bookmobile  service.  Also  often  furnished :  time 
schedule  and  general  information. 

Reports  DeHaven :  "Neatness  is  what  counts, 
in  addition  to  being  on  the  friendiv  side  of  the 
librarian  and  his  feminine  assistant.  Result: 
your  traveling  Bookmobile  is  a  small-town  ex- 
I'loiteer  that  clicks." 


Soldiers'  Identification  Locket 

A  new  type  of  soldiers'  identification  locket, 
containing  the  text,  "Please  notify  Jane  Doe 
....  (address) ...  .she  is  always  in  my  heart," 
is  being  sponsored  by  "Always  In  My  Heart" 
Clubs,  with  resultant  exploitation  for  the  pic- 
ture of  that  title. 


Special  Book  Edition  on  'Nymph' 

Grosset  &  Dunlap,  book  publishers,  is  putting- 
out  a  special  motion  picture  edition  of  "The 
Constant  Nymph,"  with  jacket  illustrations  from 
the  film  starring  Charles  Boyer,  Joan  Fontaine 
and  Brenda  Marshall. 


WOM/}N  Of  THB  yCRR 


April  18,  1942 


SHOWMEN'S    TRADE    R  E  V  I  E  ^^• 


Pa, 


IMPORTANT  NOTICE 

Eastman  Motion-Picture  Film  Cans  and  Cores 

MUST  BE  RETURNED 


WAR  requirements  have  sharply  curtailed  the 
supply  of  metal  and  plastics  needed  to  manufacture 
3 5 -mm.  motion-picture  film  cans  and  cores.  Conse- 
quently, the  Eastman  Kodak  Company  urges  the 
prompt  return  of  these  essential  supplies.  They 
must  be  used  over  and  over  again. 

Help  maintain  the  supply  of  motion-picture 
film  by  seeing  to  it  that  all  Eastman  cans  and  cores 
are  kept  in  good  condition,  collected,  and  shipped 
to  the  Kodak  Park  Works,  Rochester,  N.  Y. 

By  doing  your  part  in  this  emergency,  you 
help  yourself  and  everyone  connected  with  the 
motion-picture  industry — as  well  as  all  those  who 
depend  more  than  ever  on  the  screen  for  vital 
information  and  entertainment. 

Write  for  prices  and  detailed  shipping  information. 


Motion  Picture  Sales  Division 

EASTMAN  KODAK  COMPANY,  ROCHESTER,  N.  Y. 


Page  26  SHOWMEN'STRADEREVIEW  April  18,  1942 


STR  West  Coast  Offices         Guaranty  Building        6331  Hollywood  Blvd.        Hollywood,  Calif.  Telephone,  Hollywood  1390 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Payne,  Scott  to  Team  Again/  Mark  Hellinger  Works  on 
^'Mississippi  Belle''/  Helen  Parrish  Opposite  Wayne 


Eddie  Bracken  and  Gil  Lamb,  the  funny 
sailor  comedians  in  "The  Fleet's  In"  are 
set  to  regale  audiences  again.  Next  time  it 
will  be  in  Bob  Hope's  "Let's  Face  It"  for 
Paramount  in  which  they'll  be  a  pair  of  rookie 
soldier  pals. 


Louis  Jean  Heydt,  Franklin  Pangborn,  Lora 
Lee  and  Janet  Beecher. 


Before  Producer  Damon  Runj'on  got  "Lit- 
tle Pinks"  under  way  at  RKO-Radio,  he 
signed  Eugene  Pallette,  Barton  MacLane  and 
Agnes  Moorehead  to  support  Henry  Fonda 
and  Lucille  Ball.  The  yarn,  a  romance  in 
Manhattan  and  Miami,  will  be  crowded  with 
characters  speaking  the  inimitable  Runyon- 
esque  dialects. 


To  meet  a  May  11th  starting  date  set  by 
RKO-Radio  the  script  of  "International 
Honeymoon"  is  being  rushed  to  completion 
by  Sheridan  Gibney  and  Leo  McCarey.  The 
picture  will  star  Ginger  Rogers  and  Gary 
Grant  with  McGarey  directing. 


"Texas  Trouble  Shooters"  will  be  Mono- 
gram's next  "Range  Busters"  picture  fea- 
turing Ray  Corrigan,  John  King  and  Max 
Terhune.  S.  Roy  Luby  will  direct  for  Pro- 
ducer George  Weeks.  April  22  has  been  set 
as  starting  date. 


Back  at  Warner  Bros,  where  he  scored  a 
notable  record  as  a  producer  with  "They 
Drive  By  Night,"  "Torrid  Zone,"  "Brother 
Orchid"  and  "It  All  Came  True,"  Mark 
Hellinger  already  has  plunged  into  the  de- 
tails of  "Mississippi  Belle,"  based  on  the 
Clements  Ripley  novel. 


Helen  Parrish  has  been  signed  by  Repub- 
lic to  play  the  second  feminine  lead  in  the 
John  Wayne  starrer,  "In  Old  Galifornia." 
Binnie  Barnes  is  the  top  romantic  interest. 
Bill  McGann  is  directing. 


The  Bills,  Thomas  and  Pine,  have  acquired 
"You  Can't  Live  Forever,''  a  Joseph  Hoff- 
man story  dealing  with  the  part  truck  drivers, 
who  tote  nitroglycerine  around,  play  in  na- 
tional defense.  The  picture  will  be  Ghester 
Morris'  first  feature  for  this  Paramount  pro- 
ducing duo. 


John  Payne  and  Randolph  Scott,  leads  in 
"To  the  Shores  of  Tripoli,"  will  be  teamed 
again  by  20th  Century-Fox  in  "Crash  Dive." 
A  story  of  how  the  U.  S.  Navy  trains  under- 
sea fighters,  much  of  the  action  will  be  shot 
at  the  Navy  Submarine  Base,  New  London, 
Conn.  W.  R.  Burnett  is  doing  the  screen 
play  and  Milton  Sperling  will  produce. 


Not  since  the  search  for  Scarlett  O'Hara 
has  there  been  such  a  competition  for  roles 
as  is  the  hunt  for  suitable  players  to  enact 
Mario  and  Pilar  in  Paramount's  Techni- 
color picturization  of  Ernest  Hemingway's 
"For  Whom  the  Bell  Tolls."  Margo  and 
Layla  Georgie  are  the  latest  contenders.  Pola 
Negri  is  also  in  the  race.  Miss  Georgie,  who 
played  in  the  stage  version  of  "What  Price 
Glory,"  is  also  a  novelist. 


Bonita  Granville,  Ilka  Ghase,  John  Loder, 
Gladj's  Cooper,  Lee  Patrick,  Charles  Drake 
and  Michael  Ames  complete  the  list  of.  fea- 
tured players  in  Warner  Bros.  "Now,  Voy- 
ager."' Paul  Henreid,  newly  signed  Euro- 
pean star  will  appear  opposite  Bette  Davis. 
Claude  Rains  is  another  top  player. 


Directly  from  her  co-starring  assignment 
with  Fred  MacMurray  and  Paulette  Goddard 
in  "The  Forest  Rangers,"  Susan  Hayward 
will  step  into  another  important  role  in  Para- 
mount's "I  Married  An  Angel"  with  Fredric 
March  and  Veronica  Lake. 


Lynne  Overman,  confidential  "uncle"  to 
Paulette  Goddard  in  "Reap  the  Wild  Wind," 
will  next  be  Priscilla  Lane's  confidant  in 
Paramount's  "Silver  Queen"  which  Harry 
Sherman  is  producing. 


Completing  the  cast  which  stars  Joel  Mc- 
Crea  and  Betty  Field  and  features  Harry 
Carey  in  "Triumph  Over  Pain,"  Paramount 
signed    William    Demarest,  Julius  Tannen, 


Howard  Bretherton  has  been  assigned  to 
direct  "Down  Texas  Way,"  Monogram's 
next  "Rough  Riders"  western  drama  to  be 
produced  by  Scott  Dunlap  with  Buck  Jones, 


Oklahomans 
All 

Albert  S.  Rogell,  direct- 
ing "Priorities  of  1942" 
for  Paramount  Studios, 
receives  home  town  vis- 
itors on  the  movie  set. 
Rogell  and  one  of  his 
cameramen,  ffaskell 
Boggs,  are  from  Okla- 
homa City.  Left  to  righi 
are:  Arthur  B.  Ramsey, 
exhibitor;  Haskell  Boggs, 
Rogell,  Mrs.  Ramsey, 
Mrs.  Boggs. 


Tim  McCoy  and  Raymond  Hatton  in  the 
featured  roles.  The  picture  will  start  April 
20. 


John  Howard  Lawson,  one  of  the  screen's 
most  forceful  writers,  has  joined  Cecil  B. 
DeMille's  writing  staff.  Replacing  Theodore 
St.  John  who  joined  the  Army,  Lawson  will 
collaborate  with  Ed  Pinchon  and  Jeannie 
Macpherson  on  DeMille's  next  Paramount 
production,  a  drama  of  Mexico. 


Illness  forced  Richard  Rosson  to  relinquish 
direction  of  "Apache  Trail,"  at  MGM  after  a 
month  of  shooting.  Richard  Thorpe  stepped 
into  the  spot. 


Completing  his  contract  at  RKO-Radio 
with  "Syncopation,"  William  Dieterle  moves 
over  to  MGM  to  direct  "The  Man  on  Ameri- 
ca's Conscience."  This  story  of  Andrew 
Johnson  will  be  produced  by  J.  Walter  Ruben 
with  Van  Heflin  featured. 


Tay  Garnett  will  direct  Marlene  Dietrich 
in  "Sin  Town,"  Universal.  He  guided  the 
star  in  "Seven  Sinners"  for  the  same  studio. 


First  appearance  for  Ann  Rutherford  at 
20th  Century-Fox  under  her  new  contract 
will  be  with  George  Montgomery  in  "Coney 
Island."  Irving  Cummings  will  direct. 


HOLLYWOOD 
STUDIO 
ROUXD-UP 

MGM 

ME  AND  MY  GAL— Principals :  Judy  Gariand, 
George  Murphy.    Director,  Busby  Berkeley. 


MONOGRAM 

DO  NOT  DISTURB— Principals:  John  Beal.  Wanda 
McKay,  Barbara  Pepper.    Director,  William  Beaudine. 


PARAMOUNT 

TRIUMPH  OVER  PAIN— Principals :  Joel  McCrea, 
Betty  Field,  Harry  Carey.    Director,  Preston  Sturges. 


REPUBLIC 


SPRINGTIME  IN  THE  ROCKIES  —  Principals: 
Roy  Rogers,  George  "Gabby"  Hayes,  Linda  Hayes, 
Sally  Payne.    Director.  Joseph  Kane. 


20th  CENTURY-FOX 

THE  BLACK  SWAN— Tyrone  Power,  Maureen 
O'Hara,  Thomas  Mitchell,  Laird  Cregar,  George  San- 
ders, Anthony  Quinn.    Director,  Henry  King. 


UNITED  ARTISTS  ' 

CALABOOSE  —  Principals:  Jimmy  Rogers,  Noah 
Beery,  Jr.,  Mary  Brian.    Director,  Hal  Roach,  Jr. 


UNIVERSAL 

DESTINATION  UNKNOWN  —  Principals :  Irene 
Hervey,  William  Gargan.    Director,  Ray  Taylor. 

THE  GREAT  IMPERSONATION  —  Principals: 
Ralph  Bellamy,  Evelyn  Ankers,  Edward  Norris.  Direc- 
tor, John  Rawlins. 


TITLE  CHANGES 

Destiny   (Univ.)   now  Eyes  of  the  Underworld. 

Three's  A  Crowd  (Col.)  now  The  Talk  of  the  Town. 

Return  of  the  Rough  Riders  (Col.)  now  Riders  of  the 
Northland. 

Till  You  Return  (MGM)  now  Man  from  Martinique. 


April  18,  1942 


SHOWMEN'S    TRADE    R  E  \'  I  E  W 


Page  27 


WANDERING 

AROUND 
HOLLYWOOD 

ouHt  Aoie.  Mack 


I  would  like  to  say  a  few  words  about 
"The  Old  Timer."  He  was  a  fine  man.  He 
was  my  friend  and  there's  a  little  lump  in 
the  throat  when  I  realize  I'm  trying  to  step 
into  the  shoes  of  one  of  the  best  loved  men 
who  ever  worked  in  Hollywood. 

One  day,  shortly  after  he  came  here,  I  met 
him,  introduced  myself  and  said,  "Julius,  if 
there's  ever  anything  I  can  do  to  help  out 
just  let  me  know."  He  wanted  to  know  how 
us  fellows  who  wrote  about  the  movies  stood 
the  pressure  of  all  the  rush  and  hullabaloo. 
I  remember  saying  something  like,  "Don't  let 
it  get  you  down.  All  a  Hollywood  news- 
paper guy  needs  is  a  sense  of  humor." 

A  week  and  a  day  before  he  died,  I  met 
"The  Old  Timer"  for  the  last  time.  I  was 
feeling  pretty  blue  about  the  way  the  war 
was  going,  but  he  said,  "Don't  let  it  get  you 
down.  Remember,  no  matter  how  tough 
things  look  'all  a  guy  needs  is  a  sense  of 
humor.'  There's  no  use  worrying  about  the 
inevitable." 

How  Julius  Lewis  could  expand  on  the 
futility  of  anybody  worrying  about  the  in- 
evitable now! 


That  was  a  nice  gesture  the  Board  of  Gov- 
ernors of  Paramount  Studio  Club  made.  They 
voted  to  call  off  the  annual  picnic  this  sum- 
mer. Funds  which  would  have  been  spent 
on  the  event  will  be  reserved  to  buy  practi- 
cal gifts  for  the  studio's  105  (there  will  be 
more)  ex-employees  serving  in  the  U.  S. 
Army  and  Navy. 


SPENCER 
TRACY 

DRAFTED 


The  Champ  Returns  to  Films 

Max  Baer,  the  former  world's  heavyweight  cham- 
pion, returns  to  Hollywood  to  appear  in  films  for 
Hal  Roach  with  whom  he  poses  on  the  set  of 
Roach's  "Bridget  From  Brooklyn"  in  which  Baer 
appears  with  Arline  Judge,  Marjorie  Woodworth, 
William  Bendix,  Grace  Bradley  and  Joe  Sawyer. 
This  is  Baer's  first  picture  since  1933  when  he 
played  with  Myrna  Loy  in  MGM's  "The  Prize- 
jfighter  and  the  Lady." 


Republic  Selects  Titles 
For  Four  Future  Serials 

Titles  for  four  forthcoming  serial  productions 
have  been  set  by  Republic.  Listed  are  "King  of 
the  Royal  Mounted  Strikes,"  "Samba  in  Dark- 
est Africa,"  "G-Men  \'ersus  the  Black  Dragon" 
and  "Daredevils  of  the  West." 


Sarong  Girl  to  Star  in 
Paramount's  "Sombrero" 

Dorothy  Lamour  is  slated  to  star  in  "Som- 
brero," Paramount's  Technicolor  Western. 
Scheduled  for  summertime  shooting,  the  pro- 
duction will  be  Sol  Siegel's  initial  high  budget 
feature  on  the  lot.  In  the  meantime.  Dot  will 
team  with  Bob  Hope  in  a  Sam  Goldwyn  com- 
edy. 


Sherman  Picks  Pictures  for 
Richard  Dix  to  Headline 

First  pictures  in  which  Richard  Dix  will  be 
seen  under  his  new  contract  with  Harry  Sher- 
man are  "Peace  Marshal"  and  "Buckskin  Em- 
pire." In  the  first,  Dix  will  assume  the  role  of 
a  crusading  minister  who  cleans  up  a  tough 
western  town.  The  second  calls  for  him  to  be 
in  the  midst  of  things  during  a  struggle  be- 
tween western  homesteaders  and  land-grabbing 
railroad  interests. 


U.  S.  Cavalry  Beckons  Reagan 
Current  Film  Is  Completed 

Ronald  Reagan,  Warner  Bros,  star,  holder 
of  a  commission  in  the  U.  S.  Cavalry  has  been 
notified  to  report  for  active  duty  April  18. 
"Desperate  Journey"  in  which  he  is  presently 
working  will  be  rushed  to  completion  to  enable 
him  to  keep  the  date. 


Ray  McCarey  Checks  Off  20th  Lot 
Will  Probably  Join  Leo's  Unit 

After  a  year  and  a  half  at  20th  Century-Fox 
Studio,  Ray  McCarey  is  departing  the  lot.  Dur- 
ing his  contract  term  he  directed  seven  pictures 
among  which  is  "It  Happened  in  Flatbush." 
He  will  probably  join  his  brother  Leo's  unit  at 
RKO. 


Previewers  have  looked  at  pictures  in  many 
strange  places.  At  racetracks,  aboard  ships, 
on  trains  and,  on  occasion,  in  towns  that 
were  not  much  more  than  wide  spots  in  the 
road.  But  before  Jack  Harrower  of  Pro- 
ducers Releasing  Corporation  thought  of  fly- 
ing a  gang  of  'em  up  to  San  Quentin  to  in- 
spect "Men  of  San  Quentin,"  only  a  few  had 
had  any  jail  experience.  Well  there's  nothing 
like  the  correct  atmosphere  as  the  producer 
of  a  weird  horror  picture  once  said  when 
he  tried  to  preview  his  picture  in  a  cemetery. 


*  IN  ★ 


It  was  pleasant,  the  other  night  to  be  at 
a  meeting  of  the  Hollywood  Legion  Post 
and  see  the  veterans  of  the  last  war  honor 
Jesse  Lasky  for  making  "Sergeant  York." 


The  sirens  wailed.  The  lights  went  out. 
The  elevator  man  screeched,  "Blackout!" 
Two  hours  of  looking  out  the  window,  listen- 
ing and  wondering.  Then  down  Vine  Street 
and  running  into  Joe  Cunningham.  "How'd 
you  like  it?"  "Nothing  new  to  me.  I've  been 
in  the  dark  so  much,  these  things  don't  make 
any  difference." 


Postmen  take  walks  on  their  days  off  and 
picture  people  take  pictures.  For  years,  Al 
Santell  has  been  a  hot  16mm.  movie  camera 
hobbyist.  About  1937,  he  had  his  camera 
with  him  during  a  tour  of  the  South  Sea 
Islands.  Now  the  hobby  is  paying  dividends. 
Scenic  and  atmospheric  shots  will  be  blown 
up  to  standard  size  for  "Pearl  of  Paradise" 
which  he  will  make  for  MGM. 


Irving  Rapper,  directing  "Now,  Voyager" 
for  Warner  Bros.,  took  a  look  at  Ilka  Chase 
then  read  her  book  'Past  Imperfect."  Now 
he's  writing  his  biography  to  be  titled  "Fu- 
ture: Tense." 


DEVILS 

/t's  t/ie 

COCK-EYED  WORLD 

of  the  AIR- 
THRILLS— LAUGHS 


DISTRIBUTED  BY: 


Astor — Atlanta 
NortKeastern — Boston 
Pam-0 — Buffalo 
Soecial — Chicago 
Monogram — Cincinnati 
Monogram — Cleveland 
Astor — Dallas 
Commercial — Denver 
A'lied — Detroit 
Capitol -Monogram — India  nap 
Maiestic — Kansas  Citv 
Majestic  Dist. — Los  Angeles 
Superior- 


Astor — Milwaukee 
Producer's — Minneapolis 
Northeastern — New  Haven 
Times  Pictures — N.Y.C. 
Astor — New  Orleans 
Liberty — Omaha 
Astor — Phila. 
Crown — Pittsburgh 
Variety — St.  Louis 
olis  Astor — San  Francisco 
Principal — Seattle 
Po=.|ess — Washington 
■ — Toronto 


Page  28 


SHOWMEN'S  TRADE 


REVIEW 


April  18,  1942 


Cactus  Capers  (Very  Good) 

RKO-Radio  Western  Musical  No.  3  17  mins. 

Many  theatres  would  do  well  to  schedule 
these  Ray  Whitley  Western  Musicals  on  their 
programs  in  place  of  a  second-rate  second  fea- 
ture. For  example,  "Cactus  Capers"  has  a 
clever  plot,  as  well  as  comedy  and  an  ample 
supply  of  music  furnished  by  Whitley  and  his 
Six  Bar  Cowboys.  Briefly,  the  story  concerns 
the  efforts  of  the  hero,  the  fair  lady  and  the 
villain  to  gain  possession  of  a  donkey  who  could 
lead  the  way  to  the  secret  mine  owned  by  the 
fair  lady's  dead  father.  That  may  seem  trivial, 
but  at  least  it's  a  relief  from  the  hackneyed 
plots  of  feature-length  westerns,  and  with  the 
added  advantage  of  brevity,  comedy  and  music, 
provides  refreshing  short  subject  entertainment. 
Lovely  Virginia  Vale  is  the  heroine,  while 
Harry  Harvey,  Lloyd  Ingraham  and  Roy  Bar- 
croft  essay  supporting  roles.  Even  in  the  de- 
luxe houses,  this  short  should  be  welcome  be- 
cause it  differs  from  the  average  output  of 
one-and  two-reelers.  Bert  Gilroy  produced,  and 
Charles  Roberts  directed. 


"Public  Sport  No.  One"  will  have  wide-spread 
appeal.  Photographed  at  Wrigley  Field,  Chi- 
cago, it  shows  the  finer  points  of  the  game,  in- 
cluding double  plays,  outfield  tactics  and  bat- 
ting. Umpires  should  be  treated  with  more 
respect  this  season  if  enough  fans  see  this  short 
in  time,  for  it  also  deals  with  the  officials' 
troubles,  among  them  the  hits  that  look  like 
"outs,"  which  are  analyzed  in  slow  motion.  Ex- 
hibitors should  have  little  trouble  in  putting  it 
over.    Frederic  Ullman,  Jr.  produced. 


Cat  Meets  Mouse 


(Very  Good) 


20th-Fox  (2558)  Terry-toon  No.  8 


7  mins. 


That  mischievous  rodent  gets  after  his  cat 
adversary  and  no  end  of  laughable  incidents 
result  in  this  technicolor  short.  It  all  begins 
with  the  cat  attempting  to  imprison  the  mouse 
in  a  personally  guarded  "concentration  camp" 
that  has  so  many  exits  that  the  mouse  has  little 
trouble  in  escaping.  Eventually  size  and  weight 
prove  too  much  and  the  mouse  sounds  the  alarm 
that  calls  forth  his  brethren  in  full  military 
formations  of  land,  sea,  and  air  forces  who 
force  the  unconditional  surrender  of  the  cat. 


Pipeye,  Pupeye,  Poopeye 

and  Peepeye  (Very  Funny) 

Par.  (El-7)  Popeye  No.  7  7  mins. 

Here's  an  exceptionally  funny  Popeye  car- 
toon. Donald  Duck  has  his  three  nephews  but 
Popeye  outdoes  him  with  four.  His  principal 
trouble  is  getting  them  to  eat  their  spinach. 
No  matter  how  much  he  demonstrates  the  value 
of  spinach,  it  is  all  to  no  avail ;  he  shows  how 
Paderewski  flourished  on  it ;  how  Fred  Astaire 
became  nimble  footed  on  it  and  how  Jack  Demp- 
sey  shadow  boxed  as  a  result  of  eating  spinach. 
Finally,  he  administers  a  whipping  and  the  kids 
eat  their  spinach  and  put  the  now  weakened 
Popeye  through  a  series  of  maneuvers  which 
leave  him  exhausted — but  at  the  same  time 
prove  the  value  of  spinach. 


Hub  of  the  World 


(Good) 


Public  Sport  No.  One 

RKO-Pathe  Sportscope  No.  8 


(Good) 

9  mins. 


One  look  at  that  title  should  be  enough  to 
convince  anyone  that  this  subject  concerns  base- 
ball. And  since  baseball  seems  to  be  the  favor- 
ite American  sport,  it  goes  without  saying  that 


20th-Fox  (2404)  World  Today  No.  4  9  mins. 

Washington,  with  its  hurly-burly  activities 
that  have  quadrupled  since  December  7th,  is  the 
subject  of  this  reel.  It  shows  the  complications 
involved  in  obtaining  admission  to  the  guarded 
portals  of  the  various  buildings  where  war 
planning  or  war  agencies  are  housed,  and  other 
shots  of  how  the  city  and  its  personnel  go 
about  the  job  of  creating  the  intricate  machine 
of  supervision  necessary  to  insure  victory.  Many 
of  the  nation's  prominent  personalities  are  shown 
in  the  footage  including  the  President  and  Don- 
ald M.  Nelson.  Jack  Darrock  supervised  and 
William  Storz  photographed  the  subject. 


THREE  WISE  BRIDES  (Mono.)  Comedy- 
Drama.  Principals:  Nova  Pilbeam,  Sarah 
Churchill,  Basil  Sydney,  Henry  Edwards, 
Enid  Stamp-Taylor,  Michael  Wilding,  Mar- 
garet Rutherford,  Hugh  McDermott.  Plot: 
An  adventurous  widow  is  broke.  She  and 
her  son  visit  a  wealthy  old  flame  who  has  two 
daughters.  The  older  girl,  his  heiress,  loves 
the  stable-boy.  The  son  falls  for  the  penniless 
younger  girl.  The  widow  talks  her  ex-boy 
friend  into  a  card  game  to  settle  the  affair. 
She  cheats  and  wins.  Each  one  gets  her  man. 
Director,  Walter  C.  Mycroft. 

RIDERS  OF  THE  NORTHLAND  (Col.) 
Drama.  Principals:  Charles  Starrett,  Russell 
Hayden,  Cliff  Edwards,  Shirly  Patterson, 
Kenneth  MacDonald,  Bobby  Larsen.  Plot: 
Three  Rangers  are  sent  to  investigate  the 
murder  of  an  Alaskan  Rancher  upon  whom 
the  government  had  relied  for  reports.  They 
discover  another  rancher  is  taking  orders 
from  a  U-boat  off  shore  and  putting  in  a 
runway  for  planes.  A  stampeding  herd 
wrecks  the  enemy  set-up,  and  the  conspira- 
tors are  captured.    Director,  William  Berke. 


ARMY  SURGEON  (RKO)  War.  Princi- 
pals: Jane  Wyatt,  Kent  Taylor,  James  Elli- 
son, Walter  Reed,  James  Burke,  George 
Cleveland.  Plot:  Major  locale  is  a  front  line 
emergency  dressing  station  during  the  First 
World  War.  An  injured  flier  proves  to  be 
the  nurse's  ex-beau;  the  chief  surgeon  her 
present  admirer.  Recovering,  the  flier  is 
tossed  out  by  the  doctor.  But  nurse,  doctor 
and  ace  meet  again  during  the  height  of 
battle.  Trapped  behind  the  enemy  lines,  true 
love  triumphs  as  does  the  advancing  Ameri- 
can army.    Director,  A.  Edward  Sutherland. 

STARDUST  ON  THE  SAGE  (Rep.)  West- 
ern. Principals:  Gene  Autry,  Smiley  Bur- 
nette,  Louise  Currie,  Edith  Fellows,  Bill 
Henry,  George  Ernest,  Emmett  Vegan.  Plot: 
An  agent  for  cattle  buvers  puts  Autry's 
money  in  mine  stock.  When  Autry  arrives 
in  town  he  is  tricked  into  endorsing  the 
stock  over  the  radio.  He  discovers  treachery 
on  the  part  of  the  mine  owner,  who  attempts 
to  wreck  the  mine.  Autry  prevents  this, 
exposes  the  mine  owner,  puts  the  mine  on 
a  paying  basis  and  saves  the  money.  Direc- 
tor, William  Morgan. 


Hunting  Dogs  at  Work      (Very  Good) 

Vita.  (7405)  Sports  Parade  No.  5         10  mins. 

This  subject  was  blown  up  from  a  16  mm. 
original  and  the  color  work  is  therefore  not  as 
good  as  it  might  be  in  some  spots.  However, 
the  subject  matter  is  good  nevertheless.  It 
deals  principally  with  pointers,  setters  and  re- 
trievers and  how  they  are  trained  to  stand  at 
attention  when  they  scent  a  bird,  stand  still 
while  the  shot  is  fired  and  then  dash  off  to 
return  with  the  game  in  their  mouths,  uninjured. 
Del  Frazier  directed  the  subject. 


NEWSREEL 
SYNOPSES 

(Released  Wednesday,  April  15) 

PARAMOUNT  (No.  66) — All-women's  service  parade 
in  New  York;  Crown  Princess  Martha  of  Norway 
sponsors  ship's  launching;  West  Coast  woman  launches 
ship  her  husband  helped  build;  Private  Pershing  named 
"model  soldier" ;  Benny  McCoy  warms  up  on  Navy 
team;  Youngest  mayor  takes  oath  as  youngest  gov- 
ernor of  Minnesota;  Cherry  trees  blossom  in  Washing- 
ton; 5,000  men  form  eagle  in  living  insignia;  Artist 
Thomas  Benton  exhibits  war  paintings;  Rion  "war 
guilt"  trial  ends;  Potranco  wins  inaugural  at  Jamaica, 
N.  Y.;  Tony  Galento  turns  composer. 

MOVIETONE  (Vol.  24,  No.  63)— Nelson  says  we 
must  all  tighten  our  belts;  Half  of  torpedoed  tanker 
makes  port;  Malta  gets  its  2,000th  air  attack;  Private 
Pershing  named  "model  soldier" ;  Debs  and  dowagers 
scrub  Million  Dollar  Pier  at  Miami  Beach;  Armament 
factory  turns  out  demolition  projectiles;  Navy  PT 
boats  on  vigilant  lookout  at  Panama  Canal;  Typical 
mother  proud  of  her  13  children;  Byron  Nelson  wins 
Masters'  Golf  Tournament;  Australian  seals  play 
basketball,  football;   Spring  racing  season  opens. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  261)— Planes 
and  torpedo  boats  patrol  Panama  Canal;  Malta  bombed 
in  prelude  to  Germans'  spring  offensive;  Donald  Nelson 
tells  why  we  must  sacrifice;  U.  S.  rushes  bomb  pro- 
duction ;  Norway's  princess  sponsors  ship  (except  At- 
lanta) ;  Pershing's  son  a  buck  private;  Women  march 
for  victory  in  New  York;  Byron  Nelson  wins  Masters' 
Golf;    Potranco  takes  Paumonok  Handicap. 

PATHE  (Vol.  13,  No.  66) — Planes  and  torpedo  boats 
patrol  Panama  canal;  Donald  Nelson  talks  to  America; 
WPB  sets  ladies'  clothes  styles;  Girls  clean  up  pier 
at  Miami  Beach;  Prison  inmates  train  for  war;  Persh- 
ing's son  is  Army  private;  Latin-American  flyers  visit 
Disney   studios ;    Byron    Nelson    wins    Masters'  Golf. 

UNIVERSAL  (Vol.  IS,  No.  75)— Planes  and  torpedo 
boats  patrol  Panama  Canal;  Donald  Nelson  talks  to 
America;  10,000  women  in  war  parade;  American  fac- 
tory speeds  up  production  of  demolition  bombs;  Nor- 
way's princess  sponsors  ship;  Pershing's  son  a  private; 
Train  wreck  near  Savage,  Minn. ;  Girls  clean  up  pier 
at  Miami  Beach;  Potranco  takes  Paumonok  Handicap. 

{Released  Saturday,  April  18) 

PARAMOUNT  (No.  67)— Baseball  season  opens; 
Test  new  parachute;  Laval  heads  French  cabinet; 
What  of  France's  fleet?;  What  of  Martinique?;  Para- 
mount war  ace  back ;    MacArthur  in  Australia. 

MOVIETONE  (Vol.  24,  No.  64)— MacArthur  in 
Australia;  British  paratroops  reviewed;  Test  new 
parachute;  Georgia  maneuvers;  Petain  recalls  Laval; 
Navy  Relief  Show;   California  beauties;  Baseball. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  262)— Mac- 
Arthur  in  Australia;  Petain  recalls  Laval;  British 
Commandos  perform;  U.  S.  Commandos  train;  Negro 
signal  troops  in  Panama;  U.  S.  fleet  in  Pacific;  Navy 
Relief  Show  (Chicago)  ;   California  beauties;  Baseball. 

PATHE  (Vol.  14,  No.  67)— MacArthur  in  Australia; 
Negro  signal  troops  in  Panama;  U.  S.  fleet  in  Pacific; 
U.  S.  Commandos  train ;  Japanese  consulate  Java  spy 
center;  Movies  aid  gambling  probe;  Dodgers  trim 
Giants  (New  York  City  only). 

UNIVERSAL  (Vol.  15,  No.  76)— MacArthur  in 
Australia;  U.  S.  fleet  in  Pacific;  U.  S.  Commandos 
train ;  Housewife  launches  ship ;  Fire  at  Kewanee, 
111.;  California  beauties;  Dodgers  trim  Giants;  Silver 
skis  at  Mt.  Rainier,  Wash. 


April  18,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


ASTOR  PICTURES 


Bat  Whispers  (My-D)  C.    Morris-U.  Merkel  

Cock  of  the  Air  (C)  Chester  Morris    71 

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70 

Framed  for  Murder  (D)  Wallace    Ford-Fuzzy  Knight  

Hell's  Ansels  (D)  Lyon-Harlow-Hall   100 

Hell's  Crossroads  (D)A  Tom    Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette   Colbert    80 

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70 

Murder  at  the  Baskervilles. ..  .Arthur  Wontner   

Palooka  (C)   Stuart   Erwin-Lune  Velez  70 

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak  88 

Sky  Devils  (C-D)  Spencer  Tracy    88 

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn  Douglas  70 


.  Reissued 
.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 

.  Reissued 

.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


Current  1940--^1  iCont.) 

148  When  Ladies  Meet  (SC)A  Joan  Crawford-Rob't  Taylor  

147  Whistling  In  the  Dark(MyC)  F.Skelton- Rutherford    78 

136  Woman's  Face  (D)A  Joan- Crawford -Melvyn    Douglas  106 


Rel.  See 
M Ins.  Date  Issue  of 

105.. 8/29/41  ...b8/30/4l 

8/8/41   b8/2/4l 

5/9/41   b5/IO/4l 


COLUMBIA 


Current  1940-41 


2010  Adventui-e  in  Washington  (D)  F  .Herbert  Marshall-Virginia  Bruce...  84.. 

2014  Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake   76.. 

2023  Ellery  Queen  and  the 

Perfect  Crime  (My)A  Ralph  Bellamy-Margaret  Lindsay...  63.. 

2215  Hands  Across  the  Rockies(W)  F.  Bill  Elliott-Dub  Taylor   60.. 

2001  Here  Comes  Mr.  Jordan(FA)A.Robt.   Montgomery-Rita  Johnson....  93.. 

2013  Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper   76.. 

2041  1  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally    Eilers- Donald    Woods   70.. 

2206  Medico  of  Painted  Spring (W)  F .Chas.  Starrett-Terry  Walker   59.. 

2020  Naval  Academy  (D)F  Jimmy  Lydon-Fred.   Bartholomew...  67.. 

2039  Officer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett   60.. 

2003  Our  Wife   'OF  Ruth  H ussey- M elvyn  Douglas   93.. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty   58.. 

2214  Return  of  Daniel  Boone  (W)F.Bill  Elliott-Evelyn  Young   61.. 

2026  Richest  Man  in  Town  (D)F.. .Frank  Craven-Edgar  Buchanan   69.. 

2008  She  Knew  All  the  Answers(D)  A.Franchot  Tone-Joan  Bennett   85.. 

2216  Son  of  navy  Crockett  (W)F...Bill  Elliott-Iris  Meredith   62.. 

2019  Sweetheart  of  the  Campus  (M  D)  .Ruby  Keeler-Harriet  Hilliard   61.. 

2207  Thunder  Over  the  Prairie  (W)  F.Charles  Starrett-Eileen  O'Hearn   60.. 

2017  Tiilie  the  Toiler  (OF  Kay  Harris- William  Tracy   67.. 

2009  Time  Out  for  Rhythm  (DM)  F.Rudy  Vallee- Rosemary  Lane   74.. 

2042  Two  in  a  Taxi  (C-D) A  Anita  Louise-Russell  Hayden   62.. 

2040  Voice  in  the  Night  (D)  Clive  Brook-Diana  Wynyard   83.. 

2004  You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth   88.. 

Current  1941-42 

3013  Adventures  of  Martin  Eden(D)  A.Glenn   Ford-Claire  Trevor  87., 

3029  Alias  Boston  Blackie  (D)         C.  Morris-Richard  Lane   67.. 

3003  Bedtime  Story  (OA  Loretta  Young-Fredric  March  85., 

3041  Blonde  From  Sinqanore(CD)  A  .  Florence  Rice-Leif  Erickson   67., 

3017  Blondie  Goes  to  Cnlleae  (OF. Penny  Singleton-Arthur  Lake  74.. 

Blondie's  Blessed  Event  (OF. Penny  Singleton- Arthur  Lake   69. 

^212  Bullets  for  Bandits  (W)  Rill  Elliott-Tex  Ritter   58. 

3035  Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon.  63. 

3025  Canal  Zone    (D)F  Chester  Morris-John  Hubbard  79. 

3031  Close  Call  for  Ellery 

Queen   (My)F   William  Gargan-Margaret  Lindsay..  67. 

3028  Confessions  of  Boston 

Blackie  (My)F   Chester  Morris- Harriet  Hilliard  65. 

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay...  68. 

3015  Go  West,  Young  Lady (W  M C)  F  .  Penny  Singleton-Glenn  Ford  71. 

3023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65. 

3039  Harvard  Here  1  Come  (C)F...Maxie  Rosenhloom-Arline  Judge  65. 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett   72. 

Invaders.  The   (D)F   Leslie  Howard-Laurence  Olivier  104. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63. 

3009  Ladies  in  Retirement  (D)A...lda    Lupino-Louis    Hayward  91. 

3007  Lady  Is  Willing  (CD)  A  Marlene   Dietrich-Fred    MacMurray.  91. 

3204  Lawless  Plainsman  (W)  Charles  St^'rett- Russell  Hayden  

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

3034  Man  Who  Returned  to  Life  (D)A)ohn  Howard-Lucille  Fairbanks  60. 

3005  Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger  90. 

3040  Mvstery  Ship  (D)F  Lola  Lane-Paul  Kplly   63. 

3213  North  of  the  Rockies  (W)F...Bill  Elliott-Tex  Ritter   60. 

3202  Riders  of  the  Badlands  (W)F. Charles  Starrett- Russell  Hayden   57. 

3210  Roaring  Frontiers  (W)F  Rill  Elliott-Tex  Ritter   60. 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett- Russell  Hayden   59. 

3026  Secrets  of  the  Lone  Wolf  (My)  F. Warren  William    66. 

3021  Shut  My  Big  Mouth  (OF  Joe  E.  Brown-Adele  Mara   71. 

3022  Sing  for  Your  Supper  (DM)F.Jinx   Falkenhnrn-"Buddy"    Rogers..  68. 

3036  Stork  Pays  Off  (OF  Maxie  Rosenhloom-RochcMe  Hudson.  68. 

3008  Texas  (D)F   William  Holden-Glenn  Ford   92. 

3016  Three  Girls  About  Town(nn)  A  Inan  Blonrtp|l-John  Howard   73. 

3033  Tramp,  Tramp,  Tramp  (C)  F ..  .Florence  Rice-Bruce  Bennett   68. 

3020  Two  Latins  From 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury  66. 

Two  Yanks  in  Trinidad  (OA. .Pat  O'Brien-Brian   Donlevy  84. 

3203  West  of  Tombstone  (W)F  Charles  Starrett- Russell  Hayden  59. 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck- Henry  Fonda  97. 


5/30/41 
7/17/41 

8/14/41 
6/19/41 
8/21/41 
5/8/41  . 

6/30/41 
6/26/41 
5/22/41 
7/24/41 
8/28/41 
,9/l8'4l 
5/7/41  , 
6/12/41 
5/15/41 
7/15/41 
6/26/41 
7/30/41 
8/7/41  . 
6/20/41 
7/10/41 
5/20/41 
9/25/41 


2/26/42  , 
4/2/42  . 
12/25/41 
10/16/41 
1/15/42  . 
4/9/42  . 
2/12/42  , 
1/22/42 
3/19/42 


.b5/3l/4l 
. .b7/5/4l 

.b7/l2/4l 
.b6/l4/4l 
. .b8/2/41 
.b5/IO/4l 

.b6/28/4l 
.b6/28/4l 
.b5/24/4l 
.b7/l9/4l 
.b8/lfi/4l 
. ,b9/6/4l 
.b9/l3,/4l 
.h6/l4/4l 
.b5/24/41 
.b7/l2/4l 
.  .b7/5/4l 
. .b8/2/4l 
. .b8/9/41 
. .b6/7/4l 
.b6/28/4l 
.b4/l9/4l 
.b9/27/4l 


. .b2/28/42 
.  .al/31/42 
.bl2/l3/4l 
. .b8/30/4l 
. ..b3/7/42 
. .b4/l8  42 
. .b2 '21/42 
. .all/1/41 
. . .b4/4/42 


1/29/42  ...b3/r4/42 
1/8/42  ...b 12/ 13/4 1 


11/18/41 
11/27/41 
9/11/41  . 
12/18/41 
12 '1 1/41 
4/15/42  . 
8'I4/4I  . 
9/18/41  . 
2/12/42  . 
3/12/42  . 

1/1/42  .. 
2/5 '42  .. 

1 1  '20/41 
9'4/4l  .. 
4/2/42  .. 

12/18/41 

10/16/41 

11/13/41 

11/13/41 
2'l9/42  . 

I2'4/4I  . 

II/6/4I  . 

10/9/41  . 

10/23/41 
3/12/42  , 

I0'2/41  , 
3/26/42  , 
1/15/42  . 
10/30/41 


5/14/42 
4/23/42 


Coming  1941-42 

Desperate  Chance  for  Ellery 

Queen  (My)  Wm.  Gargan-Margaret  Lindsay  

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 

3214  Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

3205  Down  Rio  Grande  Way  (W)F. Charles  Starrett- RlissoII  Hayden  58. 

He  Kissed  the  Bride  (C)  Joan  Crawford -Melvyn  Douglas  

Hello  Annanolis  (D)  Jean   Parker-Tom   Brown   62.-4/23/42 

He's  My  Old  Man  Pat  O'Brien-Glenn  Ford  

Lone  WolfinScotlandYard(My)  Warren  William-Eric  Blore  

Meet  the  Stewarts  William  Holden-Frances  Dee  

Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  

Parachute  Nurse   Marguerite  Chapman- Kay  Harris... 

Prairie  Gunsmoke  (W)  Bill    Elliott-Tex  RittPr  

Riders  of  the  Northland  (W).. Charles  Starrett- Russell  Hayden... 

S.O.S.   Iceland   John  Beal-Viroinia  Field  

Submarine  Raider  (D)  John  Howard-Marguerite  Chapman 

Sweetheart  of  the  Fleet  (C)...Joan  Davis-Jinx  Falkenburg  

Talk  of  the  Town  (D)  Cary  Grant-Jean  Arthur  

fFormer  title  "Three's  a  Crowd") 

Valley  of  Lawless  Men  (W) ..  .Charles  Starrett-Russell  Hayden.. 

Vengeance  of  the  West  (W)..Bill  Elliott-Tex  Ritter  

Wife  Takes  a  Flyer  (CD)  J.  Bennett-F.  Tone  

(Former  title  "Highly  Irregular") 


.b8/30/4l 
,bl 1/29/41 
,  .h9'20/4| 
,  .b2/28/42 
.  .alO'4/41 
. .b2/2l/42 
.  ..h8'9'4l 
, .b9/13/4l 
. .bl/31/42 
.all  '29/41 
. .b9/27/4! 
. .h2/28/42 
.blO'IR/41 
. .  .hR'2'41 
. .b3/21/42 
.bl2/20'4l 
. .b8'30/4l 
. .a8/l6/4l 
.bl I '22/41 
. .b2'2l/42 
. .bl2/6/4t 
.bl  I  'I5'4I 
.  .b9'27/4l 
.blO'25/41 
. .b3/28/42 

.  .b9 '27/41 
. .b3/28/42 
.  bl '24/42 
.bl0/l8/4l 


. .a2/28/42 

.al I '15/41 
. .b3/28/42 
.  .a3/ 14/42 
.  .a2/28/42 


5/28/42 
5/14/42 


. .a3/7/42 
.  .a3/7/42 


.al/17/42 
.a4/ 18/42 


.33/21/42 
. .a3/7/42 
.a2/2l '42 


4/30/42  ...a2,'28/42 


MGM 


Current  1940-41 


141  Barnacle  Bill   (CD)F  Wallace  Beery-Virginia  Weidler   92. 

139  Bio  Store   (M-OF  Marx   Bros. -Virginia   Grey   83. 

137  Billy  the  Kid  (Tech.)  (D)F...Rob't  Taylor-Maureen  O'SullIvan . . .  95. 

144  Blossoms  in  the  Dust  ( D)  F  ...  .Greer  Garson-Walter  Pidgeon  (Tech.)  98. 

145  Dr.  Kildare'sWedding  Day(  D)  F  .Lew  Ayres-Llonel  Barrymore   82. 

138  Getaway   (G)A   Robert  Sterling-Van  Heflin   89. 

135  I'll  Wait  For  You  (D)F  Virginia  Weidler-Robt.  Sterling   75. 

146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickey  Rooney-Judy  Garland   100. 

134  Love  Crazy  (F)A  Wm.  Powell-Myrna  Loy-Fay  Balnter  99. 

133  People  vs.  Dr.  Kildare  (D)F..Lcw  Ayres-Llonel  Barrymore   77. 

143  Ringside   Maisie   (CD)F  Ann  Sothern-George  Murnhy   96. 

142  Stars  Look  Down  (D)  M.  Lockwood-Michael  Redgrave   98. 

140  They  Met  in  Bombay  (D) A... Clark   Gable-Rosalind   Russell   92. 


.7/4/41  . 

.6/20/41 

.5 '30/4 1 

.7/25/41 

.8/22/41 

.6/13/41 

.5/16/41 

.8/15/41 
.5/23/41 
.5/2/41  . 
.8/1/41  . 
.7/18/41 
.6/27/41 


....b7/5/4l 
. . .b6/2l/4l 
. . .b5 '31/41 
. ..b6/28/4l 
. ..b8/23/4l 
. ..b6/2l/4l 
. ..b5/IO/41 

 b8/9/4l 

. . .b5/l7/41 
. . .b5'IO/4l 
. . .b7/26/4l 
. . .h7/l2/41 
. . .b6/28/4l 


.Jan  bl2/6/4l 

.Mar  b  1/24/42 

.Jan  bl2/20/4l 

.Nov  bl0/l8/4l 

.Mar  b2/l4/42 

.Dec  bll/l5/4l 

.Sept  b8/2/4l 

.Sept  b7/26/4l 

Jan  bl2/6/4l 

Oct  b9/20/4l 

.Dec  bll/l5/4l 

.Oct  b9/20/4l 

.Feb  bl/IO/42 

.Jan  bl2/l3/4) 

.Dec  bll/l5/4l 

Apr  b3/l4/42 

Sent  b7/l9/41 

.Oct  b9/l3/41 

.Jan  bl2/20/4l 

.Mar  bl/24/42 

.Nov  blO/25/41 

Oct  b9/l3/4l 

.  Dec  bl  I/I5/4I 

.Mar  h2/l4/42 

Nov  blO/25/41 

Nov  bl0/l8/4l 

Feb  bl2/6/4l 

.Mar  hl/17/42 

.Feb  bl/17/42 

.Feb  bl/17/42 


Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117. 

226  Born  to  Sing  (DM)  Ray  McDonald-Virginia  Weidler  81. 

220  Bugle  Sounds   (0)F  Wallace  Beery- Marjorie  Main  101. 

208  Chocolate  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  102. 

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rooney-Lewls  Stone  93. 

213  Design  for  Scandal  (CD)A  Rosalind   Russell- Walter  Pidgeon...  84. 

203  Down  in  San  Diego  (0)F  Dan  Dailey.  Jr.-Bonita  Granville...  73. 

201  Dr.  Jekyll  and  Mr.  Hyde(D)A. Spencer  Tracy-lngrid   Bergman  127. 

217  Dr.  Kildare's  Victory  (D)  Lew  Ayres-Llonel  Barrymore   82. 

207  Feminine  Touch   (OA  Rosalind   Russell-Don  Ameche   93. 

212  H.  M.  Pulham,  Esq.  (D)A  Hedy  Lamarr-Robert  Young  120. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105. 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflln..  63. 

218  Johnny  Eager  (G)A  Lana  Turner-Robert  Taylor  107. 

215  Kathleen   (D)F  Shirley  Temple- Herbert  Marshall...  84. 

232  Kid  Glove  Killer  (D)F  Marsha  Hunt-Van  Heflin   74. 

202  Lady  Be  Good  (CM)F  Eleanor   Powell-Ann   Sothern  112. 

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young  81. 

219  Mr.  and  Mrs.  North  (MyC)  F . .  Gracie  Allen-William   Post,  Jr  67. 

227  Nazi   Agent   (Spy)A  Conrad  Veidt-Ann  Ayars   82. 

(Reviewed  as  "Salute  to  Courage") 

210  ShadowoftheThin  Man(CMy)F.  William  Powell-Myrna  Loy  97. 

206  Smilin'  Through  (Tech.)  ( D)  F  .  J.  MacDonald-Brian  Aherne  100. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81. 

228  This  Time  For  Keeps  (C)F... Robert  Sterling-Ann  Rutherford  73. 

211  Two  Faced  Woman  (OA  Garbo-Melvyn    Douglas   94. 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94. 

223  Vanishing  Virginian  (CD)  K.   Grayson-F.   Morgan  101. 

225  We  Were  Dancing  (SOA  Norma  Shearer-Melvyn  Douglas  94. 

222  Woman  of  the  Year  (CD)  A .  .  .Spencer  Tracy- Katharine  Hepburn .  .  1 12. 

224  Yank  on  the  Burma  Road(D)F.L.   Day-B.   Nelson-K.  Luke   65. 

Coming  1941-42 

Apache  Trail   William  Lundlgan-Donna  Reed  

Born  To  Be  Bad  (D)  Lew  Ayres-Lionel   Barrymore  a3/2i/42 

Cairo   Jeanette  MacDonald-Robt.  Young  

232  Fingers  at  the  Window(Mv)A.Lew  Ayres-Laraine  Day   80.. Apr  b3/i4/42 

Get  Rich  Quick  Maisie  (CD).. Ann  Sothern-Red  Skelton  a3/28/42 

Grand  Central  Murder  (My).  Van    Heflin- Virginia   Grey  May   a3/2l/42 

Her  Cardboard  Lover  (C)  Norma  Shearer- Robert  Taylor  a2/21/42 

I  Married  an  Angel  (C)  Jeanette  MacDonald-Nelson  Eddy  all/8/41 

Jackass  Mail   Wallace  Beery-Marjorie  Main  

Man  From  Martinique  (CD) .. -William  Powell-Hedy  Lamarr  a3/28/42 

(Former  title  "Till  You  Return") 

Me  and  My  Gal  Judy  Garland-George  Murphy  

Mrs.    Miniver    (D)  Greer  Garsnn- Waller  Pidgeon  al/17/42 

231  Mokey  (D)F   .   D.    Dailey-Donna   Reed   88  .Apr  b3/28/42 

Once  Upon  a  Thursday  (CD). Marsha  Hunt-Barry  Nelson  a3/28/42 

Pacific  Rendezvous   Lee  Bowman-Jean  Rogers  

Panama    Hattie   (CM)   Ann  Sothern-Wm.  Lundigan  a8/30'4l 

Pierre  of  the  Plains  John  Carroll-Ruth  Hussey  

233  Rio  Rita  (CM)F  Abbott  &  Costello   92..Anr  b3/l4/42 

Ship  Ahoy  (CM)F  Eleanor    Powell-Red    Skelton   95  . May   b4/l8/42 

Somewhere  I'll  Find  You(CD)  .Clark   Gable-Lana  Turner  a3/28'42 

Sunday  Punch  (CD)F  Jean  Rogers-William  Lundigan   76  .May   b4/l8/42 

Tarzan's  New  York 

Adventure  (D)A   J.  Weismuller-M.  O'Sullivan   71    May   b4/l8/42 

Tortilla  Flat  (C)  Tracy-Garfleld-Lamarr-Tamiroff  May   al/24/42 

Tulip    Time   Van   Heflin- Kathryn  Grayson  

Yank  at   Eton  Mickey  Rooney-Edmund  Gwenn  

MONOGRAM  Current  1940-41 

Bowery  Blitzkrieg   (D)F  Gorcy-Jorrian-Hall    61. .8/1/41   b8/2/4l 

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang   63.. 8/8/41   b8/9/4l 

Driffin'    Kid    (W)F  Tom  Keene-Betty  Miles   55. .9/26/41  ...b9/27/41 

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  8/B/4I   a7/l9/4l 

Father  Steps  Out  (D)F  Frank  Albertson-Jed  Prouty  63.. 7/19/41   b8/2/4l 

Fugitive  Valley  (W)F  Corrigan- King-Terhune    60.  7/30/41  ...b9'20/4l 

Gang's  All  Here  (G)  Frankie  Darro-Mantan  Moreland  6/II/4I  ...a5/l7/4l 

Ho{ise  of  Mystery  (H)A  Kenneth  Kent-Judy  Kelly  62.. 5/7/41   b5/3l/4l 

King  of  Zombies  (H)A  John  Archer-Mantan  Moreland  67. .5/14/41  ...b5/l7/4l 

Murder  by  Invitation  (My) A .  .Wallace   Ford-Marian   Marsh   65.  . 6/30/41   h7/5/4l 

Pioneers,   The    (W)F  Tex   Ritter-Slim  Andrews  61. .5/10/41   b5/3/4l 

Redhead    (D)A  June  Lang-Johnny  Downs   64.. 5/21/41  ...b5'17/4l 

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  10/31/41  ..a9/27/4l 

Silver   Stallion    (D)  David  Sharpe-Leroy  Mason-Thunder  5'2R/4I  ...a5/IO/4l 

Wanderers  of  the  Desert  (W) .  .Tom  Keene-Betty  Miles  6/25/41    ..  .a6/l4/4l 

Wrangler's   Roost   (W)F  Range    Busters   58  .6/4/41   h7/l9/4l 

Current  1941-42 

Arizona  Bdiind  (W)F  Buck  Jones-Tim  McCoy   57. .7/19/41  ...b7/26/4l 

Arizona  Roundup  (W)  Tom    Keene  3/13/42  ...a2/2l/42 

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58. .1/30/42  ...b2/2l/42 

Black  Dragons  (My)A  Bela  Lugosi-Joan  Barclay   63. .3/6/42   b3/7/42 

Borrowed  Hero  (D)F  Florenre  Rise-Alan  Baxter  65. .12/5/41  ...bl2/6/4l 

Continental  Express  (D)A  Rex    Harrison- Valerie   Hobson  61. .4/1/42   b4/ll/42 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64. .11/21/41  .bll/l5'4l 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. .12/26/41  ..bl/31/42 

Freckles  Comes  Home  (G)  Johnny  Downs-Gail  Storm  1/2/42  ...all/22/41 

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63.. 9/5/41   b9/l3/'<' 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy   65.  .3/27/42   b4/4/42 

Gunman  From  Bodie  (W)F...Buck  Jones-Tim  McCoy  62. .9/19/41  ..blO/l8/4l 

1  Killed  That  Man  (My)A  Ricardo  Cortez-Joan   Woodbury  70. .11/14/41  ..bll/8/41 

Klondike  Fury  (D)A  Edmund  Lowe-Lucille  Fairbanks         68. .3/20/42  ...b3/2l/42 

Law  of  the  Jungle  (Spy)  Arline  Judge-John   King  2/6/42   al/17/4'" 

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jackie   Moran  62. .9/12/41  ...b9/20/4l 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  12/5/41  ..all/22/41 

Man  From  Headquarters  (G) A. Frank  Albertson-Joan  Woodbury         63..  1/23/42  ...bl/31/42 

Man  With  Two  Lives  (D)A  Edward  Norris-John  Arden   65.. 3/13/42  ...b3/l4/42 

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath  I '21/42 

Mr    Wise  Guy  (CD)F  East  Side   Kids   70.  .2/20/42 

Private  Snuffy  Smith  (CD)F..Bud  Duncan-Edgar  Kennedy  67. .1/16/42 

(Reviewed  as  "Snuffy  Smith.  Yardhird") 

Riot  Squad  (My)A  Richard   Cromwell-Mary   Ruth  57. .12/19/41 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84..l/9'42  . 

Rock  River  Renegades  (W)... Range  Busters  2/27/42 

Saddle  Mountain  Roundup(W)  .Range  Busters  8/29/41 

So's  Your  Aunt  Emma  (CD). .Roger  Pryor-ZaSu  Pitts  4/17/42 

(Former  title  "Aunt  Emma  Paints  the  Town") 

Spooks  Run  Wild  (MyOF  Bela  Lugosi-Leo  Gorcey-Hiintz  Hall.  63..10'24/4I 

Stolen  Paradise   (D)A  Leon  Janney-Eleanor  Hunt  80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)F  Range  Busters  72. 

Tonto  Basin  Outlaws  (W)F... Range  Busters   63. 

Top  Sergeant  Mulligan  (OF  . Nat  Pendleton-Carol   Hughes  69. 

Underground   Rustlers   (W)F. .Range  Busters  56. 

Western   Mail   (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  2/13/42 

Zis  Boom  Bah   (DM)F  Peter  Lind  Hayes-Grace  Hayes  62. .11/7/41 

Coming  1941-42 

Boothill  Bandits  Range  Busters   4/24/42 

Corpse   Vanishes   (H)   Bela  Luaosi-Joan  Barclay  5/8/42 

Do  Not  Disturb  John  Beal-Wanda  McKay  

Little  MacArthurs   Leo  Gorcey-Huntz  Hall  5/29/42   

She's  In  the  Army  Veda  Ann  Borg-Marie  Wilson  5/15/42   

Three  Wise  Brides  (CD)  "ova  Pilbeam-Basil  Sydney  a4/l8/42 

Where  Trails  End  Tom   Keene-Joan  Curtis  5/1/42   


, 10/31/41 

.1/9/42  .. 
. 10/10/41 
. 10/17/41 
.11/21/41 


.b2/|4/42 
.bl/31/42 

bl2/20'4l 
.bl/IO/42 
.a2 /2I/42 
. .a8/9/4l 
.a3/l4/J'» 

bin/i|'4| 
b  12 '2 1  '40 

.b2/28/42 
bl  1/29/41 
.hll/l/41 
.bl/17/42 
.al/31/42 
.bll/l/41 


.b4/l8/42 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


April  18,  1942 


PARAMOUNT 


Current  1940-41 


Rel. 

Mins.  Date 

4038  Aloma  of  the  South  Seas  (D)  F.Dorothy  Lamour-Jon  Hall  (Tech.) ..  77.  .8/29/41  , 

4032  Caught  in  the  Draft  (OF  Bob  Hope-Dorothy  Lamour  81. .7/4/41  .. 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker   70. .8/29/41  . 

*033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor  66.. 7/18/41  . 

4028  I  Wanted  Wings  (D)F  Brian  Donlevy-Ray  Milland  130.. 5/30/41  . 

4035  Kiss  the  Boys  Goodbye(CIVI)F.D.  Ameche-M.  Martin-O.  Levant...  85. .8/1/41  ., 

4029  One  Night  in  Lisbon  (C)A  Madeleine  Carroll-Fred  MacMurray.  95.. 6/13/41  , 

4031  Parson  of  Panamint  (D)F  Charles  Ruggles-Ellen  Drew   84.. 8/22/41 

4054  Pirates  on  Horseback  (W)F...Wni.  Boyd-Russell  Hayden   69. .5/23/41  , 

4027  Reaching  for  the  Sun  (CD)A..Joel   McCrea- Ellen  Drew  88.  .5/2/41  .. 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91. .7/25/41  , 
4021  There's  Magic  in  Music(Mu)F. Allan  Jones-Susanna  Foster  80.. 5/16/41  , 

(Reviewed  as  "Hard  Boiled  Canary") 

4030  West  Point  Widow  (CD)  Ann  Shirley- Richard  Carlson   62. .6/20/41 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78.. 8/8/41  . 

4036  World  Premiere   (OA  John  Barrymore- Frances  Farmer  70.. 8/15/41 

^l^^^  Current  1941-42 

2  Among  the  Living  (H)A  Albert  Dekker-Susan   Hayward  68..  12/19/41 

3  Bahama  Passage  (Tech.)  (D)  A  .Madeleine  Carroll-Stirling  Hayden..  81..  1/23/42 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84. .11/7/41 

1  Buy  Me  That  Town  (C)A  Lloyd   Nolan-Constance   Moore  70. .10/3/41 

4  Fleet's   In   (M)F  Dorothy  Lamour- William   Holden. ..  92.  .4/3/42  . 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly   68.  .4/24/42 

2  Glamour  Boy  (OF  Susanna  Foster-Jackie  Cooper  80. .12/5/41 

5  Great  Man's  Lady  (D)A  Sarbara  Stanwyck-Joel  McCrea  91  

I  Henry  Aldrich 

for  President  (OF  Jimmy    Lydon-Cnarles    Smrth   70. .10/24/41 

I  Hold  Back  the  Dawn  (D)F...Chas.  Beyer-Olivia  de  Havilland  115. .9/26/41 

4  Lady  Has  Plans  (CD) A  Paulette  Goddard-Ray  Milland   77.. 3/20/42 

Louisiana  Purchase  (MC>  Bob  Hope-Victor  Moore  (Tech.)         98. .1/1/42  . 

3  Mr.  Bug  Goes  to  Town  {FA)F.Tech.  Cartoon  Feature   78.  .2/20/42 

1  New  York  Town  (CD)A  Mary   Martin-Fred   MacMurray  75. .10/31/41 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Robt.  Preston   79..  11/28/41 

3  No  Hands  on  the  Clock(My)F. Chester  Morris-Jean  Parker  75.. 2/13/42 

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90. .10/10/41 

W-1  Outlaws  of  the  Desert  (W)F..Wm.  Boyd-Brad   King  66  

3  Pacific  Blackout  (D)F  Robert  Preston-Martha  O'Driscoll..  76. .3/16/42 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.) .  .124.  .3/19/42 

4  Remarkable   Andrew    (C)  F  William  Holden-Brian  Donlevy  80.  .4/17/42 

W-1  Riders  of  the  Timberline(W)F. Bill  Boyd-Brad  King-Andy  Clyde..  59  

W-1  Secret  of  the  Wastelands(W)  F .  Wm.  Boyd-Brad  King-Andy  Clyde..  66  

2  Skylark    (CD) A  Claudette  Colbert-Ray  Milland  94..  11/21/41 

W-1  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63  

3  Sullivan's  Travels  (CD)A  Joel   McCrea-Veronica   Lake   91.. 2/6/42  . 

4  Torpedo   Boat   (A)F  Richard  Arlen-Jean  Parker  69.. 3/13/42 

W-1  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  58  

Coming  1941-42 

American  Empire  (W)  Richard  Dix-Preston  Foster  

Beyond  the  Blue  Horizon  Dorothy  Lamour- Richard  Denning  

(Former  title  "Malaya") 

Dr    Broadway  (D)  Macdonald  Carey-Jean  Phillips  

Forest  Rangers  (D)  (Tech.) ..  .Fred  MacMurray-Paulette  Goddard  

Glass  Key   Brian  Donlevy-Veronica  Lake  

Henry  Aldrich,  Editor  (CD). ..Jimmy  Lydon-Charles  Smith  

5  Henry  and  Dizzy  (CD)F  Jimmy  Lydon-Charles  Smith  71  

Holiday  Inn   Bing  Crosby-Fred  Astaire  

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  

Major  and  the  Minor  Ginger  Rogers-Ray  Milland  

Mr.  and  Mrs.  Cugat  Ray   Milland-Betty  Field  

Mrs.  Wiggs  of  the  Cabbage 

Patch  (C)  Fay  Bainter-Carolyn  Lee  

5  My  Favorite  Blonde  (OA  Bob  Hope-Madeleine  Carroll  78  

My  Heart  Belongs  to  Daddy(C) .  Richard  Carlson-Martha  O'Driscoll  

Night  in  New  Orleans  (My) .  .Preston  Foster-Albert  Dekker  

(Former  title  "Morning  After") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  

Priorities  of  1942  Betty  Jane  Rhodes-Johnnie  Johnston  

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  

Silver  Queen   George   Brent-Priscilla  Lane  

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  

(Former  title  "Black  Curtain") 

Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  

Take  a  Letter  Darling  (C)  Rosalind  Russell-Fred  MacMurray  

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  

Tombstone    (W)  Richard  Dix-Frances  Gifford  

Triumph  Over  Pain  Joel  McCrea-Betty  Field  

5  True  to  the  Army  (CM)F  Judy  Canova-Allan  Jones-Ann  Miller  76  

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George  

Wake  Island   Brian  Donlevy-Robert  Preston  

Wildcat    (D)  Richard  Arlen-Arline  Judge  

Wrecking  Crew   Richard  Arlen-Chester  Morris  

Young  and  Willing  (C)  William  Holden-Susan  Hayward  

(Former  title  "Out  of  the  Frying  Pan") 

PRODUCERS  RELEASING  CORP.  1940-41 


See 
Issue  of 
.b8/30/4l 
.b5/3l/4l 
.b8/23/4l 
.b7/19/4l 
.b3/29/41 
.b6/28/41 
.h5/10/41 
.b6/2l/41 
.b5/24/41 
.b4/12/4l 
.b6/2l/41 
. .b3/l/4l 

.b6/l4/4l 
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.b8/23/4l 


...b9/6/4l 
.bl2/13/41 
...b9/6/4| 
...b8/2/41 
..b 1/24/42 
..b 1/24/42 
...b9/6/41 
..b3/21/42 

...b8/2/41 
...b8/2/4l 
. .bl/17/42 
.hi  1/29/41 
..bl2/6/41 
...b8/2/4l 
...b9/6/4l 
.bl2/l3/4l 
...b8/2/4l 
. .b9/27/41 
..bl2/6/4l 


RKO-RADIO 


Current  1940-41  (Cont.) 


. .b3/2l/42 
. .bl/17/42 
. .b9/27/41 
. .b9/27/4l 
. ..b9/6/4l 
. .b9/27/41 
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. .bl/17/42 
. .b9/27/4l 


.a  1/24/42 
.a8/ 16/41 


.all/29/41 
. .a2/28/42 


.a3/ 14/42 
.b3/2l/42 
..a  1/3/42 
.al/31/42 


.al2/27/41 

..a3/2l/42 
..b3/21/42 
. . .a3/7/42 
.alO/ll/41 

...al/3/42 


.32/21/42 

. .a8/9/4t 
.al/24/42 
.b3/21/42 
.alO/4/41 


.b3/21/42 
.a3/28/42 


.a2/28/42 


.al2/20/4l 


162  Billy  the  Kid  in  Santa  Fe(W) 
116  Blonde  Comet  (D)  

111  Criminals  Within  (My) A  

lis  Dangerous  Lady  (My)F  

113  Desperate  Cargo  (D)A  

112  Double  Cress  (G)F  

109  Emergency  Landing  (Spy)F... 

124  Gambling  Daughters  (D)A 
126  Jungle  Man  (D)F  

167  Lone  Rider  Ambushed  (W)F.. 

168  Lone  Rider  Fights  Back  (W). 
166  Lone  Rider  in  Frontier  Fury.. 
165  Lone  Rider  in  Ghost  Town(W)  F 

114  Mr.  Celebrity  (D)F  

123  Paper  Bullets  (D)A  

125  Reg'lar  Fellers  (D)F  

no  South  of  Panama  (Spy)F  

156  Texas   Marshal  (W)  


Bob-Steele-Marin  Fais-St.  John  66. 

Robert  Kent-Virginia  Vale  67. 

Eric  Linden-Ann  Doran  70. 

Neil  Hamilton-June  Storey  66. 

Ralph  Byrd-Carol  Hughes  69. 

Kane  Richmond-Pauline  Moore  61. 

Carole  Hughes  79. 

Cecilia  Parker- Roger  Pryor  67. 

Buster  Crabbe-Sheila  Darcy  63. 

Geo.   Houston-AI  St.  John  67. 

George  Houston-AI  St.  John  64. 

George  Houston-AI  St.  John  62. 

Geo.    Houston- Alaine   Brandos  64. 

James  Seay-Doris  Day   66. 

Joan  Woodbury- Jack  LaRue  72. 

Billy   Lee-'Alfalfa'   Switzer  65. 

Roger  Pryor- Virginia  Vale  68. 

Tim  McCoy-Kay  Leslie   62. 

1941-42 

258  Billy  the  Kid's  Raund-Up(W)  .Buster  Crabbe-AI  St.  John  58. 

259  Billy  the  Kid  Trapped  (W)F.. Buster  Crabbe-AI  St.  John  59, 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John  64. 

208  Bombs   Over   Burma  Anna  May  Wong-Noel  Madison  

207  Broadway  Big  Shot  (CD)  A. .  .Ralph  Byrd- Virginia  Vale  63. 

211  Dawn  Express  (Spy)  Michael  Whalen-Anne  Nagel  66. 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Berg  65. 

219  Gallant  Lady   Sidney  Blackmcr-Rose  Hobart  

202  Girls  Town  (D)F  Edith   Fellows-June  Storey  63. 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy  68. 

216  House  of  Errors  (0)  Harry  Langdon-Marian  Marsh  67. 

218  Inside  the  Law  Wallace  Ford-Frank  Sully  

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue  63. 

263  Lone  Rider  and  the  Bandit(W)  .Gi-orge  Houston-AI  St.  John  55. 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  St.  John  59. 

209  Mad  Monster   Johnny  Downs-George  Zucco  

201  Men  of  San  Quentin  (D)  I.  Anthony  Hughes- Eleanor  Stewart.  80. 

213  Miracle   Kid   (D)A  Tom  Neal-Carol  Hughes-Vicki  Lester  66. 

217  Panther's  Claw  (My)F  Sidney   Blackmer-Rickey   Vallin  74. 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  64. 

253  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radio)  Boyd-Art  Davit  62. 

229  Strangler   Judy  Campbell-Sebastian  Shaw  67. 

230  Swamp  Woman  (D)  Ann  Corio-Jack  La  Rue   68. 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60. 

214  Today  I  Hang  (D)A  Walter  Woolf  King-Mona  Barrie  67. 

210  Too  Many  Women   (C)   Neil  Hamilton-June  Lang  67. 


7/11/41  . 
12/26/41 
6/27/41  . 
9/12/41  . 
7/4/41  .. 
6/27/41  . 
5/23/41  . 
8/1/41  .. 
10/10/41 
8/29/41  . 
11/7/41  . 
8/8/41  .. 
5/16/41  . 
10/31/41 
.6/13/41  . 
.8/15/41  . 
.5/2/41  .. 
.6/13/41 


12/12/41 

2/20/42  . 
10/24/41 
5/29/42  . 
2/6/42  .. 
3/27/42  . 
1/23/42  . 
6/12/42  . 
3/6/42  .. 
.10/17/41 
4/10/42  . 
,5/8/42  . 
,12/19/41 
,1/16/42  , 
3/13/42  , 
,5/22/42  . 
,5/15/42  , 
.11/14/41 
,4/17/42  , 
,2/13/42 

,4/24/42 
,4/3/42  . 
.12/5/41 
.1/2/42  . 
.1/30/42 
.2/27/42 


RKO-RADIO 


Current  1940-41 


185  Cyclone  on  Horseback  (W)  Tim   Holt-Marjorie   Reynolds  60.. 6/13/41 

166  Frank  Buck's  Jungle  Cavalcade. Frank   Buck   77.. 6/27/41 

129  Hurry,  Charlie.   Hurry  (OF.. Leon  Errol-Mildred  Coles   65.. 7/25/41 

175  Little  Foxes  (D)A  Bette  Davis-Herbert  Marshall  116. .8/29/41 

135  My  Life  With  Caroline  (C)... Ronald  Colman-Anna  Lee  81.. 8/1/41  . 

191  Reluctant  Dragon(C-Cartoon)  F  .  Benchley  and  Cartoon  Characters         73.  .6/20/41 


.  .a7/l9/4l 
.all/22/41 
. .b8/l6/41 
.blO/ll/41 
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. .b8/l6/41 
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. .b9/l3/4l 
.blO/ll/41 
..bll/l/41 
.bl2/27/4l 
. .37/26/41 
. .b5/17/41 
. .blO/4/41 
. .b6/14/41 
. .b8/30/4l 
. .b4/26/4l 
. .a5/l7/41 


.b 12/27/41 
.b4/ 18/42 
. .bll/l/41 

.'.'bi/i7/42 
. .a2/28/42 
. .b2/l4/42 

''b4/ii,'42 
.blO/25/41 
. . .a3/7/42 

.'bi2/27/4i 
.  .al2/6/4l 
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,  ,'b4/ i8,'42 
. .  b  I  /3 1  /42 
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.al2/13/41 


.alO/ll/41 
.all/22/41 
. .b3/l4/42 
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. . .35/10/41 
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,..b7/l9/4l 
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Mins 

131  Saint's  Vacation  (My)A  Hugh  Sinclair-Sally  Gray  65.. 

136  Scattergood  Meets  B'way(D) F .Guy  KIbbee-Emma  Dunn  70.. 

132  Scattergood  Pulls  the 

Strings    (D)F  Guy  Kibbee    65.. 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  

172  Story  of  the  Vatican  (Doc.) ..  .March  of  Time  Feature   54., 

133  Sunny  (MC)F  A.  Neagle-J.  Csrroll-R.  Bolger  98.. 

134  They  Meet  Again   (D)F  Jean  Hersholt- Dorothy  Lovett  67.. 

126  Tom,  Dick  and  Harry  (OA. ..Ginger  Rogers-Goo.    Murphy  86,. 

^No!"  Current  1941-42 

I  All  That  Money  Can  Buy(D)A.Anne  Shirley-Walter  Huston  106., 

(Reviewed  as  "Here  is  a  Man") 

Ball  of  Fire  (C)A  Barbara   Stanwyck-Gary  Cooper  III., 

W-1  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60., 

5  Bashful   Bachelor   (C)F  Lum  'n'  Abner   74., 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe  67., 

I  Citizen   Kane   (D)A  Orson  Welles- Dorothy  Comingore. .  .120. , 

3  Date  With  the  Falcon(MyC) F .George  Sanders-Wendy  Barrie  63., 

W-1  Dude  Cowboy  (W)F  Tim   Holt-Marjorie  Reynolds   59., 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)....  64. 

Fantasia  (FA)F  Technicolor  Cartoon   85. 

1  Father  Takes  a  Wife  (C)A  Adolphe  Menjou-Gloria  Swanson....  79. 

3  Four  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger   68. 

2  Gay  Falcon  (My) A  George  Sanders-Wendy  Barrie  66. 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  91. 

1  Lady  Scarface  (D)F  Dennis  O'Keefe- Frances  Neal  66. 

W-2  Land  of  the  Open  Range(W) F .Tim  Holt-Ray  Whitley   60. 

2  Look  Who's  Laughing  (C)  F . .  .Berger  &,  McCarthy   79. 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol  73. 

2  Mexican  Spitfire's  Baby  (OF. Leon  Erroi-Lupe  Velez-Zasu  Pitts..  70. 

3  Obliging  Young  Lady  (C)F...Joan  Carroll-Edmond  O'Brien  80. 

1  Parachute  Battalion   (D)F  Robert  Preston-Nancy  Kelly  75. 

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore-Lupe  Velez.  96. 

W-1  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60. 

4  Sing  Your  Worries  Away(CM)  Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71. 

2  Suspicion    (D)A  Cary  Grant-Joan  Fontaine  99. 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67. 

4  Valley  of  the  Sun  (D)  James  Craig-Lucille   Ball  80. 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt  66. 

Coming  1941-42 

Army  Surgeon  (War)  Jane  Wyatt-Kent  Taylor  

Bambi   Disney  Cartoon  Feature  

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  

6  Falcon  Takes  Over  George  Sanders-Allen  Jenkins  

Journey  Into  Fear  (Spy)  Joseph  Gotten -Dolores  del  Rio  

6  Magnificent  Ambersons   J.  Cotton- Dolores  Costello-T.  Holt  

5  Mayor  of  44th  Street  (CDM)A. George  Murphy-Anne  Shirley  85. 

6  Mexican  Spitfire  Sees  A 

Ghost  (O   Leon  Errol-Lupe  Velez  

My  Favorite  Spy  (MyC)  Kay  Kyser-Ellen  Drew  

6  Powder  Town   Victor  McLaglen-Edmond  O'Brien  

Pride  of  the  Yankees  Gary  Cooper-Teresa  Wright  

5  Scattergood  Rides  High  (D)F.Guy   Kibbee -Dorothy  Moore  66. 

Scattergood  Survives  a  Murder. Guy  Kibbee-Margaret  Hayes  

Silver  Spoon   Richard  Carlson-Jane  Randolph  

6  Syncopation  (DM)   Adolphe   Menjou-Jackie  Cooper  

W-2  Thundering  Hoofs  (W)F  Tim    Holt-Ray  Whitley   60. 

5  Tuttles  of  Tahiti  (D)F  Charles  Laughton-Jon  Hall  94. 


Kel. 
,  Date 
5/31/41 
8/22/41 

5/23/41 
8/8/41  . 
7/18/41 
5/30/41 
6/20/41 
7/4/41  . 


Sea 
Usua  of 

. .b6/2l/4l 
. .b8/30/4l 

. .b5/l7/4l 
..37/12/41 
. .b8/l6/4l 
..b5/24/4l 
...b7/5/4l 
.  .b7/l9/4l 


10/17/41  ..b7/l9/4l 


1/9/42  .. 
10/10/41 
4/24/42  . 
2/13/42  . 
9/5/41  .. 
1/16/42  . 
12/12/41 
10/31/41 
4/10/42  . 
10/3/41  . 
1/23/42  . 
10/24/41 
2/20/42  . 
9/26/41  . 
4/19/42  . 
11/21/41 
3/13/42  . 
11/28/41 
1/30/42  . 
9/12/41  . 
12/26/41 
2/27/42  . 
,3/6/42  .. 
11/14/41 
11/7/41  . 
,2/6/42  .. 
,12/12/41 


.bl2/6/4l 
..b9/6/4l 
.b3/21/42 
.bl/IO/42 
.b4/l2/4l 
.bl 1/8/41 
..b9/6/4l 
.blO/4/41 
hi  1/18/40 
.b7/l9/4l 
,.bl 1/8/41 
,.b9/20/41 
, .bl/IO/42 
,.b7/26/4l 
,bl2/13/41 
, .b9/20/4l 
..bl/ie/42 
,..b9/6/4l 
..bl 1/8/41 
. .b7/l9/4l 
,.bl 1/8/41 
...b9/6/4l 
..bl/IO/42 
. .b9/20/4l 
..b9/20/4l 
..bl/IO/42 
.blO/25/41 


6/5/42  . 
5/29/42 


5/22/42 
5/15/42 

6/26/42 
6/19/42 

6/19/42 


.  .34/18/42 
. . . In  Prod. 
.bl2/l3/4l 
. .al2/6/41 
..32/14/42 
.312/27/41 
. .b3/2l/42 

. .  .33/7/42 
..a2/28/42 
.312/20/41 


5/8/42 


.b3/21/42 


REPUBLIC 


Current  1940-41 


16  AngelsWithBrokenWings(CD)F.Binnie  Barnes-Gilbert  Roland  72. 

28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes...  61. 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes  58. 

15  Country  Fair  (CM)F  Eddie  Foy,  Jr.-June  Clyde  74. 

77  Desert  Bandit  (W)F  Don   Barry-Lynn   Merrick   56. 

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice  65. 

42  Down  Mexico  Wsy  (W)F  Gene  Autry-Smiley  Burnette  78. 

68  Gangs  of  Sonera  (W)F  Three  Mesquiteers    56. 

22  Gay  V3g3bond,  The  (CD)F  Ruth  Donnelly-Roscoe  K3rns  66. 

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  88. 

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick   57. 

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  58. 

23  Poison  Pen  (D)A  Flora  Robson-Rob't  Newton  66. 

3  Puddin'  Head  (OF  Judy  Canova- Francis  Lederer  80. 

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle  57. 

67  Saddlemates  (W)F   Three  Mesquiteers    56. 

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  'iG3bby"  H3yes.  56. 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  65. 

48  Under  Fiests  Stars  (W)F  Gene  Autry-Smiley  Burnette  64. 

Current  1941-42 

118  Affairs  of  Jimmy  Valentine(D). Dennis  O'Keefe-Ruth  Terry  72. 

171  Apache  Kid  (W)F  Don  "Red"  Barry-Lynn  Merrick  56. 

174  Arizona  Terrors  (W)F  Don  "Red"  B3rry-Lynn  Merrick  56. 

164  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers   57. 

145  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette  66. 

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  56. 

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massed...  70. 

162  G3uchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele   56. 

117  Girl  From  Alaska  (D)  Ray  Middleton-Je3n  Parker  

144  Heart  of  the  Rio  Grande(W) F .Gene  Autry-Smiley  Burnette  68. 

Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie  

108  Hurricane  Smith   (0)F  Ray  Middleton-Jane  Wyatt  69. 

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  56. 

176  Jesse  J3me$,  Jr.  (W)F  Don  "Red"  B3rry-Lynn  Merrick....  55. 

101  Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne  87. 

153  Man  From  Cheyenne  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  60. 

110  Mercy  Islsnd  (D)A  Ray  Middleton-Gloria  Dickson  72. 

173  Missouri  Outlaw  (W)F  Don  "Red"  Barry-Lynn  Merrick  58. 

107  Mountain  Moonlight  (OF  Weaver  Bros.  &  Elviry   68. 

112  Mr.  District  Attorney  in 

the  Carter  Case  J3mes  Ellison-Virginis  Gilmore  68. 

161  Outlaws  of  Cherokee  Trail (W)  F  .Three  Mesquiteers    56. 

122  Pardon  My  Stripes  (C)F  Bill  Henry-Sheil3  Ry3n   64. 

133  Pittsburgh  Kid  (D)F  Billy  Conn-Je3n  Parker   76. 

121  Public  Enemies  (D)  Philip  Terry-Wendy  Bsrrie   66. 

165  Raiders  of  the  Range  (W)F...Bob  Steele-Tom  Tyler  54. 

152  Red  River  Vslley  {W)F  Roy  Rogers-S3lly  P3yne   63. 

109  S3ilors  on  Lesve  (C)A  William  Lundigan-Shirley  Ross  71. 

116  Shepherd  of  the  Ozarks  (C)F. .Weaver  Bros.  &  Elviry   70. 

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  64. 

102  Sleepytime  G3I   (CM)F  Judy  Canova-Tom  Brown  80. 

S.O.S.  Coast  Guard  (D)F  Ralph  Byrd-Bela  Lugosi   69. 

154  South  of  Sants  Fe  (W)F  Roy  Rogers-Geo.  "G3bby"  Hsyes...  55. 

175  St3geco3ch  Express  (W)F  Don  "Red"  Barry-Lynn  Merrick....  57. 

119  Suicide  Squadron  (D)A  Anton  Walbrook-Sally  Gray  85. 

155  Sunset  on  the  Desert  (W)F...Roy  Rogers-George  "G3bby"  HSiyes.  55. 

114  Tragedy  at  Midnight(My-OA.John  Howard-Margsret  Lindsay   68. 

113  Tuxedo  Junction  (OF  Weaver  Bros.  &,  Elviry   71. 

163  West  of  Cimarron  (W)  Three  Mesquiteers   55. 

115  Yokel  Boy  (OF  Joan  Dsvis-Albert  Dekker   69. 

Coming  1941-42 

In  Old  California  John  Wayne-Blnnis  Barnes  

Remember  Pearl  H3rbor(Spy)  .Don3ld  B3rry-F3y  McKenzie  

Springtime  in  the  Rockies( W)  , Roy  Rogers-George  "Gabby"  Hayes  

Stardust  on  the  Sage  (W)  Gene  Autry-Smiley  Burnette  

166  Westward  Ho!  (W)  Three  Mesquiteers  

Yukon   Patrol   Allen  Lane-Lita  Conway  


6/12/42 
8/10/42 

5/15/42 


5/27/41 
9/5/41  . 
7/24/41 
5/5/41  . 
5/24/41 
8/27/41 
10/15/41 
7/10/41 
5/12/41 
8/20/41 
6/24/41 
6/20/41 
,6/30/41 
,6/25/41 
,7/31/41 
,5/26/41 
,5/7/41  . 
,7/15/41 
,8/25/41 


,311/29/41 
.bl2/l3/4l 

. .b3/2l/42 


...b6/7/4l 
...b9/6/4l 
...b8/2/4i 
. .b5/l7/4l 
..b5/3l/4l 
. .b9/l3/4l 
.bl0/l8/4l 
. .b7/l9/4l 
. .b5/24/4l 
..b8/l6/4l 
. .b6/28/4l 
.  .b6/2l/4l 
.. .b7/5/4l 
..b6/28/4l 
...b8/9/4l 
..b6/14/4l 
..b5/IO/4l 
...b8/2/41 
..b8/30/4l 


3/25/42  . 
9/12/41  . 
1/6/42  .. 
1/30/42  . 
1/22/42  . 
9/29/41  . 
11/10/41 
10/24/41 
4/16/42  , 
3/11/42  . 
4/20/42  . 
7/20/41  . 
10/17/41 
3/25/42  . 
,1/5/42  .. 
1/16/42  . 
10/10/41 
11/25/41 
7/12/41  . 

,12/18/41 
,9/10/41  . 
,1/26/42  . 
,8/29/41  . 
, 10/30/41 
3/18/42  . 
,12/12/41 
,9/30/41  . 
.3/26/42  . 
,11/12/41 
,3/5/42  .. 
,4/16/42  , 
,2/l7,/42  , 
,3/6/42  ., 
,4/20/42  . 
,4/1/42  .. 
.2/2/42  ., 
.12/4/41  . 
,12/15/41 
,3/13/42  , 


. .b3/28/42 
. .b9/27/4l 
.  .bl/IO/42 
...b2/7/42 
. .bl/24/42 
. .blO/4/41 
.bll/l5/4l 
.blO/25/41 
. . .32/7/42 
. .b3/l4/42 
..33/14/42 
..b7/l9/4l 
.bl0/l8/4l 
. ..b4/4/42 
...bl/3/42 
..bl/17/42 
.blO/ll/41 
.bl 1/22/41 
..b7/l9/4l 


.bl2/27/4l 
. .b9/20/4l 
..bl/31/42 
...b9/6/4l 
..bll/l/41 
...b4/4/42 
.bl2/l3/4l 
..blO/4/41 
..b4/ll/42 
rbll/l5/4l 
...b3/7/42 
. .b4/ 18/42 
..b2/2l/42 
. .b3/2l/42 
. .b4/l8/42 
...b4/4/42 
..bl/31/42 
..bl2/6/4l 
.bl2/20/4l 
..b3/2l/42 


5/16/42 
5/11/42 


5/25/42 
4/24/42 
4/30/42 


20TH  CENT.-FOX 


Current  1940-41 

148  Accent  on  Love  (OF  Geo.  Montgomery-Osa  Massen  61. .7/11/41 

143  Blood  and  Sand  (Tech.)  (D)A. Tyrone  Power-Linda  Darnell  125.. 5/30/41 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North  59. .6/13/41 

141  Cowboy  and  the  Blonde(CD) F .Mary  Beth  Hughes-G.  Montgomery.  68. .5/16/41 

149  Dance  H3II  (OF  Ces3r  Romero-C3role  Landis  73. .7/18/41 

144  For  Beauty's  Sake  (CD) A  Ned  Sparks- Marjorie  Rambeau  62.. 6/6/41  . 

140  GreatAmericanBroadcast(DM)FAIice  Faye-John  Payne-J3ck  Oskie.  90. .5/9/41  . 

142  Grest  Commsndment  (D)F  John  Beal-Albert  Dekker   80.. 5/23/41 

146  Man  Hunt  (Spy)F  Walter  Pidgeon-Joan  Bennett  100.. 6/20/41 

147  Moon  Over  Miami  (MOF  Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41  . 

145  Very  Young  Lady  {CD)F  Jane  Withers-Nancy  Kelly   79.. 6/27/41 


.a4/ 18/42 
.33/14/42 


.b6/28/4l 
.b5/24/4l 
.h7/27/40 
.b4/26/4l 
.b6/28/4l 
..b7/5/4l 
..b5/3/4l 
.b4/l2/4l 
.b6/l4/4l 
.b6/2l/4l 
. .b5/3/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


April  18,  1942 


SHOWAIEN'S    TRADE  REVIEW 


Page  21 


20TH  CENT -FOX 


UNIVERSAL 


^if  Current  1941-42  Mins 

2  Belle  Starr  (Tech.)  (D)A  Gene  Tierney- Randolph  Scott   87. 

6  Blue,  White  and  Perfect  (D). Lloyd  Nolan-Mary  Beth  Hughes   75. 

5  Cadet  Girl  (CO) A  Carole  Landis-Geo.   Montgomery   71. 

8  Castle  in  the  Desert  (My)  F ..  .Sidney  Toler-Arleen  Whelan   62. 

1  Charley's  Aunt  (C)F  Jack  Benny-Kay  Francis   81. 

2  Charlie  Chan  in  Rio  (My)F. .  .Sidney  Toler-Mary  Beth  Hughes...  62. 

5  Confirni  or  Deny  (D)A  Don  Ameche-Joan  Bennett  73. 

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes  74. 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  67.. 

3  Great  Guns  (C)F  Laurel  and  Hardy-Sheila  Ryan  74.. 

6  How  Green  Was  My  Valley(D)  F  .  Maureen  O'Hara- Walter  Pidgeon. . .  1 18. . 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature  82.. 

(Reviewed  as  "Hot  Spot") 

W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts   58. 

W-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan   57. 

3  Man  at  Large  (Spy)  F  Marjorie  Weaver- Richard   Derr   69. 

5  Marry  theBoss'Daughter(CD)  F  .  Brenda  Joyce-Bruce  Edwards   60. 

4  Moon  Over  Her  Shoulder(C)A.Lynn   Bari-John  Sutton   68. 

8  Night  Before  the  Divorce(C) A.Lynn  Bari-Joseph  Allen.  Jr  67. 

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell  70.. 

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde  61.. 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell   60.. 

9  Remarkable  Mr.  Kipps  (0) A . .M ichael  Redgrave- Diana  Wynyard..  86.. 

7  Remember  the  Day  (D)  Claudette  Colbert-John   Payne  86.. 

W-l  Riders  of  the  Purple  Sage  (W)  F .  George   Montgomery-Mary   Howard..  56.. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  72.. 

9  Rings  on  Her  Fingers  (D)F.. .Henry  Fonda-Gene  Tierney  86. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  93. 

8  Roxie  Hart  (OA  Ginger  Rogers- Adolphe  Menjou  74. 

9  Secret  Agent  of  Japan  (Spy).. Lynn  Bari-Preston  Foster  72. 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr  73. 

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)...  75.. 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  98, 

W-2  Sundown  Jim  (W)F  J.   Kimbrough-A.  Whelan  53. 

I  Sun   Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle..  83. 

4  Swamp  Water  (D)A  Walter  Huston-Walter  Brennan  88. 

9  To  the  Shores  of  Tripoli  (D)F.M.  O'Hara-J.  Sutton  (Tech.)  87. 

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)  80. 

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari   64. 

9  Who  Is  Hope  Schuyler?  (My)A. Mary  Howard-Robt.   Lowery  57. 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  77. 

3  Yank  in  the  R.A.F.  (War)  F .  .Tyrone   Power-Betty  Grable  97. 

7  Young  America  (D)  Jane  Withers-William  Tracy  73. 

Coming  1941-42 
II  It  Happened  in  Flatbush  (D). Lloyd  Nolan-Carole  Landis  

10  Mad  Martindales  (C)  Jane  Withcrs-Marjorie  Weaver  

11  Magnificent  Jerk   (CD)  D.  Ameche-H.  Fonda-Lynn  Bari  

10  Man  Who  Wouldn't  Die(My)  F  .Lloyd   Nolan-Marjorie  Weaver  65. 

10  Moontide  (D)A   J.  Gahin-I.  Lupino-C.  Rains  94 

10  My  Gal  Sal  (M)F  (Tech.)  Rita   Hayworth-Victor  Mature  103. 

12  Outlaw.  The   Walter  Huston-Thos.  Mitchell  

11  Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  O'Hara  

12  This  Above  All  Tyrone  Power-Joan  Fontaine  

10  Whispering  Ghosts  (CMy)A. .  .Brenda  Joyce-Milton  Berle   75. 

Coming  1942-43 

A-Haunting  We  Will  Go  Laurel  &.  Hardy-Sheila  Ryan  

Black  Swan   Tyrone  Power-Maureen  O'Hara  

Edgar  Allan  Poe  Linda  Darnell-John  Shepperd  

Footlight  Serenade  (D)  Betty  Grable-Victor  Mature  

Orchestra  Wife   Geo.  Montgomery-Maureen  O'Hara  

Pied  Piper   Monty  Woolley-Roddy  McDowall  

Postman    Didn't   Ring  Brenda  Joyce-Richard  Travis  

Tales  of  Manhattan  (D)  Fonda- Rogers- Boyer-Hayworth   

Through  Different  Eyes  Mary   Howard-Donald  Woods  

Thunder  Birds  (D)  Gene  Tierney- Preston  Foster  


Rel. 
.  Date 
9/12/41  . 
1/6/42  .. 
1 1/28/41 
2/27/42  . 
8/1/41  .. 
9/5/41  .. 
12/12/41 
8/8/41  .. 
1/16/42  . 
10/10/41 
12/26/41 
11/14/41 

9/26/41  . 
3/20/42  . 
10/3/41  . 
1 1/28/41 
10/24/41 
3/6/42  .. 
2/13/42  . 
12/19/41 
8/22/41  . 
3/27/42  . 
1/1/42  .. 
10/10/41 
1/23/42  . 
3/20/42  . 
I I/2I/4I 
2/20/42  . 
4/3/42  .. 
11/7/41  . 
3/13/42  . 
1/30/42  . 
3/27/42  . 
8/29/41  . 
I I/I4/4I 
4/10/42  . 
9/26/41  . 
9/19/41  . 
4/17/42  . 
8/15/41  . 
10/17/41 
2/6/42  .. 


6/5/42 

5/15/42 

6/19/42 

5/1/42 

5/29/42 

5/8/42 

7/10/42 

6/26/42 
7/ 17/42 
5  22  42 


St« 
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UNITED  ARTISTS 


Current 


All  American  Co-Ed  (CM)  F ..  Frances  Langford-Johnny  Downs  48.  .10/31/41 

Broadway  Limited  (O-D)F  Victor  McLaglen-Dennis  O'Keefe...  73. .6/13/41  . 

Brooklyn  Orchid  (OF  Marjorie   Woodworth-Wm.    Bendix..  50.  .2/20/42  . 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff .  1 10. .  1 1/28/41 

Dudes  Are  Pretty  People  (C) .  .Marjorie  Woodworth-Jimmy  Rogers  3/13/42  . 

Fiesta   (Tech.)    (CD)  Armida-Antonio  Moreno-Geo.  Givot.  45. .  12/19/41 

Gentleman  After  Dark  (D)A.. Brian  Donlevy-Miriam  Hopkins          74.  .2/27/42  . 

Gold   Rush   (OF  Charlie  Chaplin   71. .4/17/42  . 

Hayfoot   (C)   William  Tracy-James  Gleason   48. .1/2/42  .. 

International  Lady  (Spy) A  llona  Massey-George  Brent  100.. 9/19/41  . 

Jungle  Book  (Tech.)  (FA)  F ..  .Sabu- Rosemary  DeCamp   108.  .4/3/42  .. 

Lydia  (D)F   Merle  Oberon-Alan   Marshall  104.. 9/29/41  . 

Major  Barbar?  (CD)A  Wendy  H iller-Robert  Morley  112. .9/12/41  . 

Miss  Polly  (OF  ZaSu   Pitts-Slim  Summerville  45. .11/14/41 

Mister  V   (D)F  Leslie  Howard-Mary  Morris  100. .3/20/42  . 

New  Wine   (MD)F  llona  Massey-Binnie  Barnes  84. .10/10/41 

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown  43. .10/17/41 

Shanghai  Gesture  (D)  Gene  Tierney- Victor  Mature  104.. 2/6/42  ., 

Sundtwn  (D)A   Gene  Tierney-Bruce  Cabot  92..  10/31/41 

Tanks  a  Million  (OF  Jas.  Gleason-Wm.  Tracy   50. .9/12/41  . 

Three  Cockeyed  Sailors  (C)  F  .  .Tommy  Trindler-Claude  Hulbert  76.. 7/4/41  .. 

To  Be  Or  Not  To  Be  (OA  Carole  Lombard-Jack  Benny   98.. 3/6/42  .. 

Coming  1941-42 

About  Face  (C)  William  Tracy-Joe  Sawyer  

Bridget  From  Brooklyn  Arline  Judge-William  Bendix  

Cubana  (CM)   Marjorie  Woodworth-George  Givot  

Friendly  Enemies  (C)  Charles  Winninger-Charlie  Ruggles  

Hitler's  Valet  ''ohby  Watson-Joe  Devlin  

Miss  Annia  Roonty  Shirley  Temple-William  Gargan  

Moon  and  Sixpence  George  Sanders- Herbert  Marshall  

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  5/15/42 

Twin  Beds  (O  George  Brent-Joan  Bennett  4/24/42 


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.In  Prod. 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (C)F  Baby  Sandy- Kathryn   Adams   60. 

5028  Black  Cat  (My)A  Hugh   Herbert-Broderick  Crawford. .  70. 

5039  Cracked  Nuts  (C)  Una    Merkel-Stuart    Erwin  65. 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine  60. 

5038  Hello  Sucker  (F)A  Hugh  Herbert-Peggy  Moran  60. 

5029  Hit  the  Road  (D)F  George  MacLane-Dead  End  Kids...  60. 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers...  86. 

5000  In  the  Navy  (CM)F  Abbott  &  Costello-Dick  Powell  86. 

5068  Law  of  the  Range  (W)  Johnny  Mack  Brown   60. 

5055  Men  of  the  Timberland  (A)  F .  .Richard  Arlen-Andy  Devine  61. 

5056  Raiders  of  the  Desert  (A)  F ...  Richard  Arlen-Andy  Devine  60. 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fu2zy  Knight..  56. 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee  63. 

5044  This  Woman  Is  Mine  (PD)A.  .Franchot  Tone-Walter  Brennan  92. 

50I2A  Tight  Shoes   (OF  Brod  Crawford-Ann  Gwynne  67. 

5034  Too  Many  Blondes  (CM)A  Rudy  Vallee-Helen  Parrish  60. 

Current  1941-42 

6007  Aooointment  for  Love  (D)....Chas.  Bover-Margaret  Sullavan  89. 

6063  Arizona  Cyclone  (W)F  Johnny  Mack  Brown   57. 

6013  Badlands  of  Dakota  (W)F  Crawford- Herbert-Devine   73. 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey  64. 

6035  Burma  Convoy  (A)A  Charles  Brckford-Evelyn  Ankers  ...  59. 

Butch  Minds  the  Baby  (C)A..Brod  Crawford-Virginia  Bruce  76. 

6037  Don't  Get  Personal   (O  H.    Herbert-A.   Gwynne   60. 

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day  57. 

(Former  title  "Vigilantes") 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60. 

6027  'Frisco   Lil    (D)A  Irene  Hervey-Kent  Taylor   60. 

6012  Ghost  of  Frankenstein(H)A...Sir  C.  Hardwicke-L.  Chaney.  Jr  67. 

6045  Girl  Must  Live  (C)A  Margaret  Lockwood    69. 

P046  Hellzaooppin   Olsen  and  Johnson-Martha  Raye....  84. 

6005  It  Started  With  Eve  (CD)F. .  .Deanna  Durbin-Charles  Laughton...  90. 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat  Pendleton  62, 

6026  Juke  Box  Jenny  (M)F  Harriet  Hilliard-Ken  Murray  65, 

6001  Keep  'Em  Flying  (OF  Abbott  &  Costello-Carol  Bruce  80, 

6051  Kid  From  Kansas  (A)F  Dick  Foran-Leo  Carrillo   60, 


.7/4/41 

.5/2/41 

.8/1/41 

.8/22/41 

.7/11/41 

.6/27/41 

.8/8/41 

.5/30/41 

.6/20/41 

.6/6/41 

.6/18/41 

.7/18/41 

.6/20/41 

.8/22/41 

.6/13/41 

.5/23/41 


. 10/31/41 
.11/14/41 

.9/5/41  ., 
.2/6/42  .. 
. 10/17/41 
,3/20/42  . 
.1/2/42  ., 
,4/17/42 

.10/24/41 

.3/6/42  . 

.3/13/42 

.9/19/41 

. 12/26/41 

.9/26/41 

.1/9/42  . 

.3/27/42 

.11/28/41 

.9/19/41 


. .  .Coming 
.all/29/41 


, .b6/28/41 
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. .b3/8/4l 
, . .h7/5/41 
,  .b6/28/41 
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.bl 1/22/41 
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Current  1941-42  (Cent.)  „. 

Mins.  Date 

6042  Mad  Doctor  of  Market  St. (D). Una  Merkel-Claire  Dodd   60.  .2/27/42  . 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61.. 9/5/41  .. 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  58. .11/21/41 

6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs  60. .12/19/41 

6034  Mississippi   Gambler   (D)  Kent  Taylor- Frances  Langford  4/17/42  , 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   62,.  10/3/41  . 

6025  Moonlight  in  Hawaii  (CM)  F .  .Johnny  Downs-Jane  Frazee  60.  .11/21/41 

6022  Mystery  of  Marie  Roget(HMy)  A  Patric  Knowles-Maria  Montez  61. .4/3/42  .. 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.   Fields-Gloria  Jean  71. .10/10/41 

6023  North  to  the  Klondike  (A)F..Brod  Crawford-Lon  Chaney,  Jr   58. .1/23/42  . 

6014  Paris  Calling   (D)A  Elisabeth   Bergner-Randolph  Scott. .  93. .  1/16/42  . 

6044  Quiet  Wedding   Margaret  Lockwood    63..  11/21/41 

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &  Costello-Dick  Foran   86.. 2/20/42  . 

6052  Road  Agent  (D)A  Leo  Carrillo-Andy  Devine-D.  Foran,  60. .2/6/42  .. 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel.  62. .12/5/41  . 

6030  Sing  Another  Chorus  (MC)  F  .  .Johnny  Downs-Jane  Frazee  64.. 9/19/41  . 

6020  South  of  Tahiti   (D)F  Brian  Donlevy-Maria  Montez  75..  10/17/41 

6048  Spoilers  (D)F   Marlcne   Dietrich-Randolph  Scott...  87, .4/10/42  , 

6064  Stage  Coach  Buckaroo  (W)F..J.  Mack  Brown-Fuzzy  Knight   58.. 2/13/42  , 

6036  Strange  Case  of  Dr.  Rx(My)  A  .Lionel   Atwill-Patric   Knowles  4/17/42  . 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray  66..  1 1/7/41  . 

6039  Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert   61. .1/30/42  . 

6004  Unfinished  Business  (CD)A.  ..Irene  Dunne-Robt.  Montgomery  94.. 9/12/41  . 

6053  L  nseen  Enemy  (Sny)A  Leo  Carrillo-Andy  Devine   60.  , 4/10/42  , 

6017  What's  Cookin'  (M)F  Andrews  Sisters-Gloria  Jean   66, .2/20/42  , 

6015  Wolf   Man   (H)A  C,  Rains-D.  Foran-L.  Chaney,  Jr...  70  . 12/12/41 

Coming  1941-42 

6024  Almost  Married  (CM)F  Jane  Frazee-Robert  Paige   65,  ,5/22/42  , 

Broadway  (G)   George   Raft-Brod  Crawford  5/8/42  , 

Danger  In  the  Pacific  Leo  Carrillo-Andy  Devine  

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

Eagle  Squadron  (D)  Diana  Barrymore- Robert  Stack  

Great  Impersonation   Ralph  Bellamy-Evelyn  Ankers  

Lady  in  a  Jam  (C)  Irene   Dunnc-Patric  Knowles  

Pardon  My  Sarong  (C)  Abbott  and  Costello  

6047  Saboteur  (Spy)  Robert  Cummings-Priscilla  Lane  4/24/42  , 

Strictly  in  the  Groove  Leon  Errol-Mary  Healy  

There's  One  Born  Every 

Minute  (C)   Hugh   Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 

Top  Sergeant  (G)  Don  Terry- Leo  Carrillo  

Tough  As  The"  Come  Dead  End  Kids-Paul  Kelly  

6041  You're  Telling  Me  (C)  Hugh  Herbert-Robert  Paige  5/1/42  , 

Destination  L  nknown   Irene  Hervey-William  Gargan  


See 
Issue  of 

..bl/IO/42 
, .b9/20/4l 
.blO/1 1/41 
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. ,b4/l8/42 
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, , ,b4/4/42 

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. .h 1/24/42 
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. .al/3/42 


Coming  1942-43 

Escape  From  Hong  Kong(Spy) ,  Don  Terry-Leo  Carrillo  5/15/42 

Eyes  of  the  Underworld  Richard  Dix-Wendy  Barrie  

Halfway  to  Shanghai  (Spy) ,,, Irene  Hervey-Kent  Taylor  

Private    Buckaroo   Joe  E,  Lewis- Andrews  Sisters  


,a3/ 14/42 
'.a3/28/42 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours  (SOF.. .Merle  Oberon-Dennis  Morgan   88. 

557  Bad  Men  of  Missouri  (D)A. .  .Dennis  Morgan-Wayne  Morris  74. 

507  Bride  Came  C.O.D.  (OA  Bette   Davis-James  Cagney  91. 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor   50. 

533  Dive  Bomber  (Tech.)   (D)F...Errol  Flynn-Fred  MacMurray  132. 

565  Highway  West   (G)A  Brenda   Marshall-Olympe   Bradna...  63. 

517  Kisses  for  Breakfast  (F)A  Dennis  Morgan-Jane  Wyatt  82. 

505  Manpower  (D)A   Marlene  Dietrich-George  Raft  105. 

508  Million  Dollar  Baby  (CD)  F . .  .Priscilla  Lane-Ronald  Reagan  102. 

523  Nurse's  Secret   (My)F  Lee  Patrick-Regis  Toomey  65. 

555  Out  of  the  Fog  (D)A  Ida  Lupino-John  Garfield   85. 

524  Passage  From  Hongkong  (My) F.Keith  Douglas-Lucile  Fairbanks  61. 

564  Shining  Victory  (D)A  G.  Fitzgerald-Jas.  Stephenson  83. 

563  Singapore  Woman   (D)A  Brenda  Marshall-David  Bruce  64. 

516  Thieves  Fall  Out  (C)A  Eddie  Albert-Joan  Leslie   72. 

574  Three  Sons  O'Guns  (CD)A  Wayne  Morris-Arthur  Kennedy  65. 

558  Underground  (D)   Jeffrey  Lynn- Karen  Verne   95. 

Current  1941-42 

116  All  Through  the  Night  (D)  F .  .Humphrey  Bogart-Judith  Anderson. .  107. 

124  Always  in  My  Heart  (D)F  Kay  Francis- Walter  Huston  92. 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88. 

111  Body  Disappears  (C)  F  Jeffrey  Lynn-Jane  Wyman   71. 

123  Bullet  Scars   (G)A  Regis  Toomey-Adele   Longmire   59. 

122  Captain  of  the  Clouds  (D)F...J.  Cagney- Dennis  Morgan  (Tech.) ..  1 13. 
121  Dangerously  They  Live  (Spy)  John  Garfield-Raymond  Massey  78. 

106  International  Squadron  (D)F.. James  Stephenson-Ronald  Reagan...  87. 

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127. 

105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn  76. 

126  Male  Animal  (OA  Olivia  de  Havilland-Henry  Fonda. .101. 

107  Maltese  Falcon  (My)A  Mary  Aster- Humphrey  Bogart  100. 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  112. 

125  Murder  in  the  Big  House(D)  F  .Faye   Emerson-Van  Johnson   59. 

103  Navy  Blues  (C)F  A.  Sheridan-J.  Oakie-M.  Raye  108. 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason  63. 

108  One  Foot  in  Heaven  (B)F  Fredric  March-Martha  Scott  108. 

115  Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94. 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134. 

102  Smiling  Ghost  (HC)A  Wayne  Morris-Brenda  Marshall  71. 

119  Sons  of  the  Sea  (D)F  Michael    Redgrave- Valerie   Hobson..  91. 

112  Steel  Against  the  Sky  (D)  F ..  .Richard  Whorf-Lloyd  Nolan  68. 

109  Target  for  Tonight  (DocD)  F .  .Royal  Air  Force   48. 

1 14  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland  140. 

129  This  Was  Paris  (D)F  Ann  Dvorak-Ben  Lyon   77. 

118  Wild  Bill  Hickok  Rides  (A) .  .Constance  Bennett-Bruce  Cabot  83, 

113  You're  in  the  Army  Now  (OF. Jimmy  Durante-Phil  Silvers  79, 


5/10/41 
7/26/41 
7/12/41 
7/19/41 
8/30/41 
8/23/41 
7/5/41  , 
8/9/41  . 
5/31/41 
5/24/41 
,6/14/41 
6/21/41 
,6/7/41  . 
5/17/41 
,5/3/41  . 
8/2/41  . 
6/28/41 


,1/10/42  , 
,3/14/42  . 
,11/15/41 
.12/6/41  . 
,3/7/42  .. 
,2/21/42  , 
,2/14/42  . 
10/11/41 
4/18/42  . 
.10/4/41  . 
4/4/42   . . 
,10/18/41 
1/24/42  , 
4/11/42  . 
9/13/41  , 

,9/27/41  , 
.11/1/41  , 

9/27/41  ". 
9/6/41  ., 
2/7/42   .  , 
,12/13/41 
.11/8/41  , 


, ,b5/lD/4l 
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1/1/42  ., 
,3/21/42  , 
1/31/42  , 
12/25/41 


...b9/6/41 
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. .b7/12/ 
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. .bl2/6/4l 


Coming  1941-42 


Across  the  Pacific  Humphrey  Bogart-Mary  Astor  

Arsenic  and  Old  Lace  Cary  Grant- Priscilla  Lane  

Big  Shot  (G)  H.  Bogart-lrene  Manning  

Constant  Nymph   Charles  Boyer-Joan  Fontaine  

Desperate  Journey   (D)  Errol   Flynn-Ronald  Reagan  

Gay  Sisters  (D)  Barbara  Stanwyck-George  Brent  

George  Washington  Slept  Here. Jack  Benny-Ann  Sheridan  

Hard    Way  Ida  Lupino-Joan  Leslie  

In  This  Our  Life  (D)  Bette  Davis-George  Brent   97 

Was  Framed  (D)F  Michael  Ames-Regis  Toomey  61 

Juke  Girl  (D)F  Ann  Sheridan-Ronald  Reagan  90 

Lady  Gangster   Faye  Emerson-Jake  Bishoii   

131  Larceny,   Inc.   (GOF  Edward  G.  Robinson-Jane  Wyman. .  93.  .5/2/42 

Now,  Voyager   Bette  Davis-Paul  Henried  

Wings  for  the  Eagle  Ann  Sheridan-Ronald  Reaqan  

(Former  title  "Shadow  of  Their  Wings") 
Yankee  Doodle  Dandy  (B)  James  Cagney-Joan  Leslie  


. .al/3/42 
.a3/28/42 


.a3/28/42 
.32/14/42 


130 


5/16/42 
4/25/42 
5/30/42 


. b4/ 1 1 /42 
.b4/l 1/42 
.b4/l 1/42 
. b4/ 1 1 /42 
. .b3/7/42 


.a2/21/42 

.a3/28/42 


MISCELLANEOUS 


Eternal  Gift  (Rel.)  Catholic  Mass   100, 

40,000  Horsemen  (War) A  Grant  Taylor-Betty  Bryant  85. 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye  75. 

Guerilla  Brigade  (D)A  Russian  cast    84. 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sara  Seegar  68. 

No  Greater  Sin  (D)A  Leon  Ames-Luana  Walters  85, 

Professor  Creeps  (C)  Manton  Moreland    63, 


Lament  . .  .Not  Rev. 
Goodwill  ...b8/2/4l 
Hofberg  .bll/l5/4l 
Luminar  ..b4/18/42 
Alliance  ..b8/30/41 
University  .b6/2l/4l 
Dixie  Nat.  b2/28/42 


Key:  Letters  and  combinations  of  them  symbolize  type  of  picttire: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope; — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


April  18,  1942 


COLUMBIA  1940-41 


COLUMBIA  1940-41  (Cont.) 


COLUMBIA  1941-42  (Cont.) 


Comment 
ALL  STAR  COMEDIES  (18) 


Running  Reviewed 
Time     Issue  Of 


2432  Black  Eyes  and  Blues  Fair    leVi 

2425  Blondes  and  Blunders  Silly    16 

2424  Bundle  of   Bliss   17  . 

2423  Cold  Turkey    18  . 

243fi  French  Fried  Patootie   18 

2428  Fresh  As  a  Freshman  Fair    16 

24^1  Glove  Affair    \Wi. 

2426  His  Ex  IVIarks  the  Spot.. Funny    18 

2438  Host  to  a  Ghost  Fair    17 

2437  Love  at  First  Fright   18  , 

2421  Pleased  to  Mitt  You   18 

2434  Ready,  Willing  But 

Unable    le'/a 

2433  Ring  and  the  Belle  Fair    17 

2429  So  You  Won't  Squawk   16 

2422  Snook  Sneaks   Fairly   Amusing  18 

2427  Watchman  Takes  a  Wife. Fairly   Amusing  16 

2435  Yankee  Doodle  Andy   16 

2430  Yumpin'  Yiminy    16 


CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10 

2975  Feathers   Very  Good    9 

2979  Fighter  Pilot  Timely    II 

2972  Floating  Elephants  Timely  and  Good  8 

2971  Hobby  Lobby   Excellent    12 

2976  Movie  Magic   Fascinating    ...  9 

2973  Nice  Work,  If  You  Can 

Do  It   Fair    10 

2977  This  Is  England  Timely    10 

2974  Unusual  Crafts   Interesting    9 


COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7 

2510  Cuckoo  I.  Q  Fair    7 

2505  Helping  Paw   Amusing    7 

2508  Land  of   Fun   7 

2503  IMad   Hatter    7 

2502  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    Th 

2509  Tom  Thumb's  Brother  Cute    7 

250t)  Way  of  All  Pests   7 

2504  Wise  Owl   Fairly  Good  ...  7 


COLUMBIA  TOURS  (10) 

2556  Beautiful  British  Columbia   10 

2560  Beautiful  Ontario    10 

2557  From  Singapore  to 

Hongkong   Timely    10 

2551  Historic  Virginia    II 

2554  Islands  of  the  West 

Indies   Satisfactory    ...  10 

2553  Old  and  New  Arizona   10 

2559  San  Francisco — 

Metropolis  of  the  West. Average    10 

2552  Savoy  in  the  Alps  Poor  Timing  ...  II 

2555  Sojourn  in  Havana  Interesting    9 

2558  Western  Wonderland   Excellent    10 


COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2b54  Gay  Tunes    10 

2651  Jolly  Tunes    9 

2653  Melodies  That  Linger   10 

2657  Peiipy  Songs    10 

2658  "Perfldia"  Baker    10 

2652  Popular  Love  Songs  Depends    9 

2656  Songs  With   Harmony   10 


FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6 

2751  Farmer  Tom  Thumb  Good    6 

2756  Kitty  Gets  the  Bird  Good    7 

2755  It  Hapiiened  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor    6 

2753  Paunch  and  Judy  Average    6 

2758  Playing  the  Pied  Piper.. Poor    6 

2754  Streamlined   Donkey   Cute    6 


HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade   91/2 

2605  So  You  Think  You  Know 

Music   Good    10 

2601  Take  It  Or  Leave  It  (I).. Funny    \{Vz 

2602  Take  It  Or  Leave  It  (2) .  .Entertaining  ...  II 

2603  Take  It  Or  Leave  It  (3)   II 

2606  Take  It  Or  Leave  It  (4)..Verv  Good    II 


WFW  YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting    ID 

2951  Magic  City   Well  Done    10 


PHANTASIES  CARTOONS  (8) 

2707  Crystal    Gazer    6 

2702  Haniiy  Holidays    6 

2703  Little  Tlieatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 


SCREEN  SNAPSHOTS  (12) 

285 1  No.  I  (Ken   Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken  Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)   Fair    10 


.  4/I9/4I 
.11/30/40 
.Not  Rev. 
.10/12/40 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  I/II/4I 
.  8/  9/41 
.Not  Rev. 
.Not  Rev. 

.Not  Rev. 
.  5/24/41 
.Not  Rev. 
.10/12/40 
.  1/25/41 
.Not  Rev. 
.Not  Rev. 


5/24/41 
3/  1/41 
6/28/41 
10/12/40 
9/21/40 
,  3/29/41 

11/23/40 
,  4/  5/41 
1/25/41 


Not  Rev. 
,  8/  9/41 
.  2/  1/41 

Not  Rev. 

Not  Rev. 

Not  Rev. 
.10/12/40 
,  6/28/41 

Not  Rev. 
.11/30/40 


Not  Rev. 
Not  Rev. 

.  3/15/41 
.Not  Rev. 

.11/23/40 
Not  Rev. 

.  4/19/41 
. 1 1/23/40 
.11/30/40 
.  3/29/41 


3/15/41 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
1 1/23/40 
Not  Rev. 


,  8/  9/41 
,  6/28/41 
,  6/28/41 
Not  Rev. 
,11/23/40 
,  1/25/41 
,  8/30/41 
.  3/22/41 


Not  Rev. 

.  4/19/41 
. 1 1/30/40 
.  2/  1/41 
.  Not  Rev. 
.  5/31/41 


4/26/41 
1/25/41 


Not  Rev. 
Not  Rev. 
Not  Rev. 
9/13/41 
10/12/40 
Not  Rev. 
Not  Tiev. 


.  1 1/30/40 
.11/23/40 
.Not  Rev. 
.Not  Rev. 
.  2/  1/41 
.  3/22/41 
.Not  Rev. 
.  Not  Rev. 
.  8/30/41 


Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

2406  Dutiful  But  Dumb   I6I/2 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Hell  Again  Satiric  Slapstick  18 

2402  No  Census.  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 

WASHINGTON  PARADE  (6) 

2901  The   Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  U.  S.  Military  Academy   10 

2903  U.  S.  Naval  Academy  Splendid    10 


WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good  ... 

2808  Aquaplay   Very  Good   . . . 

2807  Diving  Thrills   Very  Good  ... 

2802  Hunting  Wild  Deer  Fair   

2804  Ice  Capers   Very  Good  ... 

2806  Jungle  Archer   Very  Good  ... 

2801  Master  of  Cue  Billiard  Fans. 

2805  Splits,  Spares  and  StrikesFor  Bowlers... 


1941-42 


ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15 

3423  General   Nuisance    18 

3432  Gloom  and  Board   16 

3422  Half  Shot  at  Sunrise  Slapstick    16 

3425  Lovable  Trouble    18 

3421  Love  In  Gloom  Good    21 

3420  Sappy  Birthday    18 

3426  She's  Oil  Mine  Slapstick    18 

3427  Sweet  Spirits  of  Nighter.Poor    18 

3428  Three  Blonde  Mice  Silly    15 

3431  What  Makes  Lizzy  Dizzy?  Fair    17 

3430  Yoo  Hoo  General  Good    18 

CINESCOPES  (8) 

3971  Exploring  Space   Interesting    9 

3972  From  Nuts  to  Soup  Poor    9 

3975  Strange  Facts  Interesting    9 

3974  Women  in  Photography. ..  For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR  RHAPSODIES  (16)  (Tech.) 

3506  Concerto  in  B  Flat  Minor   7  . 

3502  Fox  and  the  Grapes  Very  Good    7 

3504  Hollywood  Detour   Excellent    7  . 

3503  Red  Riding  Hood  Rides 

Again   Clever    7 

3505  Wacky  Wigwams    7  . 

3501  Who's  Zoo  in  Hollywood   7  . 

COMMUNITY  SING  (10) 

3653  College  Songs    lO'/a. 

3657  Crooning   Melodies    10 

3652  Current  Hits   As  Usual    9 

365ii  Good  Fellowship  Songs   10 

3658  Good  Time  Songs   10  . 

3655  Hits  of  the  Day   9  . 

3651  Patriotic  Songs   Patriotic    9 

3054  Popular  Songs    10 

FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery   7 

3752  Tangled  Angler  Poor    7 

3753  UiMinr  the  Shedding 

Chestnut  Tree   Fair    8'/2 

3754  Wolf  Chases   Pig   8  , 


3411 

3410 
3409 


3451 

3452 


3901 
3902 
3905 
3903 
3904 


3703 
3701 
3702 


GLOVE  SLINGERS  (4) 

Glove  Birds   Fair    171/2 

Kink  of  the  Campus   18 

Mitt   Me   Tonight  Fair    16  , 

INTERNATIONAL  FORUM  (6) 

Dorothy  Thompson  Timely    18 

Will  England  Be 

Invaded?   Very   Good   16 

Will  Democracy  Survive?. Timely    18 

PANORAMICS  (12) 

City  Within  a  City  Commercial    ...  10 

Gallup  Poll   Interesting    10 

Health  For  Defense  Very  Good   ....  9 

New  York's  Finest  Very  Good   ....  10 

Spare  Time  in  the  Army. Splendid    10 

PHANTASIES  CARTOONS  (8) 

Battle  for  a  Bottle   10 

Crystal  Gazer   Poor    7 

Dog  Meets  Dog   7 

QUIZ  REELS  (6) 


Reviewed 
Issue  Of 


.  5/24/41 
.Not  Rev. 
.11/30/40 
.Not  Rev. 
.  8/31/40 
.  6/28/41 
.Not  Rev. 
.  3/22/41 


.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


1/25/41 
,  6/28/41 
5/31/41 
11/30/40 
.  3/  8/41 
.  4/26/41 
.10/12/40 
,  3/  8/41 


.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.10/  4/41 
.Not  Rev. 
.  8/  9/41 
.Not  Rev. 
.12/13/41 
.  1/24/42 
.  2/  7/42 
.  4/  4/42 
.  3/28/42 


,  8/30/41 
,10/  4/41 
,12/13/41 
,11/22/41 
,11/  1/41 


.Not  Rev. 
.12/  6/41 
./2/I4/42 

.  1/17/42 
.Not  Rev. 
.Not  Rev. 


.Not  Rev. 
.Not  Rev. 
.10/  4/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  8/30/41 
-Not  Rev. 


.Not  Rev. 
.  2/  7/42 


.  3/21/42 
,  Not  Rev. 


.  3/28/42 
.Not  Rev. 
.11/22/41 


..  3/  1/41 


.  8/  9/41 
.10/18/41 


9/13/41 
11/  1/41 

3/28/42 
1/17/42 
2/21/42 


.Not  Rev. 
.11/15/41 
.Not  Rev. 


3602 

Kitchen 

Quiz 

No.   1  . 

..  IO'/2. 

.  9/13/41 

3603 

ICitchen 

Quiz 

No.  2 

Every  Good  . . 

..  10  . 

.12/13/41 

3604 

Kitchen 

Quiz 

No.  3 

Very  Good  .. 

..  10  . 

.  2/21/42 

3601 

So  You 

Tliink 

You  Know 

Music 

No. 

Good   

10  . 

.  8/30/41 

3605 

So  You 

Think 

You 

Know 

Music 

No.  2 

,  10  . 

.Not  Rev. 

SCREEN  SNAPSHOTS  (10) 

3851  No.  I  (Ken    Murray)  Good    10 

3852  No.  2  (Ken  Murray)    10 

3853  No.  3  (John  Hubbard)  Very   Good   10 

3854  No.  4  (Billy    Gilbert)  Good    10 

3855  No.  5  (New  Talent)    10 

3856  No.  6  (Alan    Mowbray) ..  .Very   Good   10 

3857  No.  7  (Jimmy  Stewart)    10 

3858  Nn.  R  lASOAPl    10 


.10/  4/41 
.Not  Rev. 
.11/22/41 
.12/13/41 
.Not  Rev. 
.  2/  7/42 
.Not  Rev. 
.  Not  Rev. 


Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake.. Slapstick    18 

3405  Cactus  Makes  Perfect. ..  .Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. .  .Slapstick    17 

3403  Some  More  of  .Samoa  Sillv    18 

3406  What's  the   Matador   16 

THIS  CHANGING  WORLD  (6) 

3981  Broken   Treaties  Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 


TOURS  (8) 

3553  Alaska  Tour  Fair   

3552  Buenos  Aires  Today  Good   

3554  Great  American  Divide. .  .'Very  Good 
3551  Journey  in  Tunisia  Dated   


WORLD  OF  SPORT  (12) 


3806  College  Champions  Good    10 

3803  Jungle  Fishing   Excellent    10 

3804  Polo    Champions  Excellent    10 

3805  Rack  'Em  Up  Good    (0 

3802  Show  Dogs  Excellent    10 

3801  Tee  Up  (Patty  Berg)  For    Golfers   10 

3807  Wrestling    Rhapsody    10 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 


W-243 
W-249 
W-253 
W-246 
W-248 
W-251 
W-245 
W-241 
W-250 
W-242 
W-252 
W-244 
W-247 


Abul  the  Bul-Bul  Ameer. Excellent  .. 

Alley  Cat  Excellent  .. 

Flying  Bear  Fair   

Goose  Goes  Soiiili  

Dance  of  the  Wood  Fair   

Little  Caesario  Very  Good. 

Little    Mole  Very  Good. 

Lonesome  Stranger  Excellent  .. 

Midnight   Snack  Cute   

Mrs.    Ladybug  Excellent  .. 

Officer  Pooch  Amusing  .. 

Prospecting    Bear  Funny   

Rookie  Bear  Funny  .... 


CRIME  DOESN'T  PAY  (6) 


P-205  Coffiins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    20 

P-204  Forbidden    Passage  Tops    21 

P-203  Respect  the  Law  Very   Good   20 

P-206  Sucker  List  Excellent    20 

P-202  You  the  People  Excellent    21 


MINIATURES  (10) 


M-23S 

M-238 
M-232 
M-233 
M-237 

W-236 
M-234 
M-231 
M-239 
M-240 


II 


Battle,  The  Interesting 

Ghost   Treasure  Interesting    10 

Great  Meddler  Very  Good   II 

Happiest  Man  on  Earth. Unusual    II 

Man  Who  Ganged  the 

World   Excellent    II 

Memories  of  Europe. ..  .Excellent    8 

More  About  Nostradamus. Timely    II 

Rodeo  Dough  Very   Good   10 

Triumph  Without  Drums. Excellent    10 

Viva  Mexico  Interesting   ....  10 

OUR  GANG  (9) 

C-296  Baby   Blues  Very   Good   9 

C-295  Fightin'    Fools  Good  Fun   9 

C-293  Goin'  Fishin'   Standard    10 

C-2gi  Good  Bad  Boys  Good    II 

0-294  Kiddie   Cure                       "H  Gang   II 

C-29S  1-2-3    Go  Amusing    10 

C-299  Robot  Wrecks  Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING  PARADE  (9) 


Here.  .Excellent    II 

 Excellent    10 


K-281  American  Spoken 

K-289  Hobbies   

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. .  .Instructive    ....  II 

K-287  Your  Last  Act  Excellent    II 

PETE  SMITH  SPECIALTIES  (14) 


S-267  Aeronutics   Satisfactory    . . . 

S-269  Cuban   Rhythm  Excellent   

S-272  Flicker  Memories  Funny   

S-271  Football  Thrills  of  1940.. For  Grid  Fans. 

S-268  Lions  on  the  Loose. ....  .Good   

S-266  Memory  Tricks  Amusing   

S-2G4  Penny  to  the  Rescue  Excellent   

S-261  Quicker'n  a  Wink  Excellent   

S-265  Quiz    Biz  Entertaining  ... 

S-263  Sea  for  Yourself  Holds  Interest.. 

S-270  Water  Bugs  Very  Good   

S-262  Wedding    Bills  Very  Good  


Reviewed 
Issue  Of 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 
.  1/17/42 
.  Not  Rev. 


.  9/13/4) 
.12/13/41 


.11/22/41 
.10/  4/41 
.  3/14/42 
.  8/30/41 


.  2/21/22 
.11/15/41 
.12/  6/41 
.  1/17/42 
.  9/20/41 
.  8/30/41 
,  Not  Rev. 


.  4/  5/41 
.  8/  2/41 
.11/22/41 
.Not  Rev. 
.  6/28/41 
.  9/29/41 
.  5/17/41 
. 12/  7/40 
.  8/16/41 

.  1/  4/r4 

.  9/27/41 
.  4/  5/41 
.  6/14/41 


.  6/14/41 
.10/19/40 
.  3/  1/41 
.  2/  1/41 
.  10/25/41 
.  1/  4/41 


.  6/28/41 

.  8/16/41 

.  1/  4/41 

.  2/  1/41 

,  8/  2/41 
,  6/28/41 
.  2/22/41 
,  12/  7/40 
,11/  1/41 
,11/22/41 


.  4/  5/41 

.  2/  1/41 

.11/  9/40 

.  9/  7/40 

.12/  7/40 
.  S/I7/4I 

.  8/  2/41 

.11/  9/40 

.  4/  5/41 


. . 12/  7/40 
..  9/27/41 

. .  4/  5/41 

. .  9/27/41 

..  5/10/41 

..  6/28/41 

. .  2/22/41 

. .  6/14/41 

..  8/  2/41 


. .  5/17/41 
. .  6/28/41 
..11/  1/41 
. .  9/27/41 
..  6/14/41 
. .  4/  5/41 
..  2/  1/41 
..11/  9/40 
. .  2/22/41 
..  1/  4/41 
. .  8/16/41 
. . 12/  7/40 


FITZPATRICK  TRAVELTALKS  (12)  (Tech.) 


T-218 
T-214 
T-21  I 
T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


Alluring  Alaska  Usual    9 

Beautiful    Ball  As  Usual    9 

Capital    City  Fair    9 

Cavalcade  of 

San  Francisco   Too    Late   9    ..  9/28/40 

Glimpses  of  Kentucky. ..  Good    8    ..  5/10/41 

Glimpses  of  Washington 

State   Usual   

Haiti.  Land  of  Dark 

Majesty   ....Good   

Mediterranean  Ports  of 

Call   Out-dated    9    ..2/  I/4I 

Old   New  Mexico  Fair    9  ..11/9/40 

Old  New  Orleans  As  Usual    9    ..  1/4/41 

Red  Men  on  Parade  Fair    9    ..3/  1/41 

Ynsnmite  the  Manniflcent. Colorful    8    ..  6/14/41 


..  4/  5/41 
. . 12/  7/40 
. .  9/  7/40 


8/16/41 
6/28/4J 


April  18.  1942 


S  H  O  W  -AI  E  X  '  S    TRADE    R  E  \'  I  E  W 


Page  33 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont. 


RKO-RADIO  1940-41  (Cont) 


W-346 
W-342 
W-345 
W-343 
W-3'M 
W-341 


M-331 

M-332 
M-333 
M-334 

C-392 
C-3fl6 
C-395 
C-391 
C-394 
C-393 


Comment  Running 
Time 

CARTOONS  (16)  (Tech.) 

Bear  and  the  Beavers   9 

Field    Mouse  Excellent    9 

First  Swallow   Excellent    8 

Fraidy  Cat  Funny    7 

Hungry  Wolf  Fair    9 

Night  Before  Xmas  For  Xmas   9 

IHINIATURES  (10) 

Changed    Identity  Excellent    10 

Greenie,  The  Fine    II 

Lady  or  the  Tiger   M 

Soaring  Stars    10 

OUR  GANG  (10) 

Come  Back  Miss  Pipps .  .Amusing    10 

Don't  Lie    10 

Going   to   Press  Good    II 

Helping  Hands  Very    Good   10 

Melodies  Old  and  New... Fair    1! 

Wedding  Worries  Funny    II 

PASSING   PARADE  (10) 

Fear    10 

Flag  of  Mercy  Very    Good   10 

Strange   Testament  Unusual    II 

We  Do  It  Because  Interesting    ....  10 

PETE  SMITH  SPECIALTIES  (14) 

Acro-Batty    10 

Army   Champions  Excellent    10 

Aqua    Antics  Excellent    8 

Fancy   Answers  Excellent    9 

How  to  Hold  Your 

Husband — Back   Excellent    10 

Victory   Quiz    10 

What  About   Daddy?  Good    10 

SPECIAL  RELEASE 

War  Clouds  in  the  Pacific. Timely    21 

TRAVELTALKS  (12)  (Tech.) 
Colorful  North  Carolina.  .Very  Good  ....  9 
Georgetown,  Pride  of 

Penang   Very  Good   10 

T-320  Glacier  Park  &. 

Watertcn  Lakes 
Glimpses  of  Florida  Interesting 


K-384 
K-383 
K-381 
K-382 


S-366 
S-361 
S-364 
S-362 
S-363 

S-367 
8-365 


T-318 
T-313 


10 

T-3II  Glimpses  of  Florida  Interesting    ....  10 

T-315  Historic  Maryland  Good    9 

T-312 
T-319 
T-3i7 


Inside   Passage  Good 

Land  of  the  Quintuplets.  .Good 
Minnesota,  Land  of 

Plenty   Good    10 

T-314  Scenic    Grandeur  Good    9 

T-316  West  Pointon  the  Hudson.  Good    9 

TWO  REEL  SPECIALS  (6) 

A-303  Don't  Talk   Potent   20 

A-302  Main  Street  on  the 

March!   Good    20 

A-301  Tell  Tale  Heart  A  Masterpiece..  20 

PARAMOUNT  1940-41 

ANIMATED  ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good    7 

HO-ll  Copy  Cat  Fair    7 

HO- 1  Dandy  Lion   Poor    7 

HO-3  Mommy   Loves   Pupny. ..  .Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals 

(Down  on  the  Farm) .  .Excellent    9 

HO-8  Triple  Trouble  Just    Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO-13  Twinkletoes   in    Hat  Stuff   7 

HO-IO  Twinkletoes.  Where  He 

Goes  Nobody   Knows. .  .Routine    7 

HO-3  Wild    Oysters  Unusual    7 

HO- 12  Wizard  of  Arts   7 

HO-9  Zero,   the    Hound  So-So    7 

COLOR  CLASSIC 

CO-I  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

Delhi   Good    II 

Indian  Durbar  Gorgeous    10 

The  Jungle  Excellent    10 

River  Thames — Yesterday. Beautiful    10 

Sacred  Ganges  Dull    10 

Village  in  India  Fair    10 

GABBY  CARTOONS  (8)  (Tech.) 

All's  Well  Silly   

Constable   Satisfactory 

Fire    Cheese  Average  .. 

Gabby  Goes  Fishing  Fair   

It's  a  Hap-Hap-Happy 

Day   Poor   

King  for  a  Day  Fair   

Swing   Cleaning  Fair   

Two  for  the  Zoo  Good  .... 


MO-4 

MO-5 
MO-6 
MO-I 
IMO-2 
MO-3 


GO-3 
GO-2 
FO-6 
GD-7 

GO-8 

GO-I 
GO-5 
GO-4 


HEADLINERS  (8) 

AO-5  Bob  Chester  &  Orch  Average   

AO-4  Gene  Krupa  &.  Orch  For  Jitterbugs. 

AO-7  Hands  of  Destiny  Interesting  ... 

AO-2  Listen  to  Larry  Satisfactory 

AO-3  Johnnie  Messner  &  Oreli...Fair   

AO- 1  Moments  of  Charm  of 

1941    (Tech.)  Pretty   

AO-6  Those  We  Love  Different   


MADCAP  MODELS  (6)  (Tech.) 

UO-2  Drpsy   Gipsy  Very   Good   9 

UO-4  Gay   Knighties  Cute    9 

UO-3  Hoola    Boola  Novel    9 

UO-I  Western    Daze  Novel    9 

PARAGRAPHICS  (6) 

VD.3  Breezy  Little  Bears  Excellent    10 

VD-5  Guardians  of  the  Wilds... Fine    10 

VO-I  Nature's    Nursery  Excellent    10 

VO-4  Red.  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  Is  Believing  Fair    II 

POPEYE  (12) 

Ee-ll  Child  Psykolojiky   Good    7 

EO-4  Eugene,  the  Jeep  Funny    7 

EO-8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pop,  My  Pop  Amusing    7 

EO-IO  Olive's  Boithday  Presink. Snappy    7 

EO-7  Olive's  Sweepstake  Ticket   7 

E0.I2  Pest   Pilot  Fair    7 

EO-9  Popeye  Meets 

Rip  Van  Winkle  Fair    7 

EO-I  Popeye  Meets  William 

Tell   Funny    7 

EO-5  Problem  Pappy  Fair    7 

EO-6  Quiet  Pleeze  Very  Good    7 

*0-3  With  Poopdeek  Pappy  Entertaining    ..  7 


Reviewed 
Issue  Of 

.Not  Rev. 
.  2/  7/42 
.  4  4 '42 
.  2/  7/42 
.  2/28/42 
. 12/20/41 


.11/22/41 
.  2/  7/42 
.Not  Rev. 
.Not  Rev. 


.11/20 '41 
.  Not  Rev. 
.  4  4  42 
.  10  25  '41 
.  2  28  42 
.  12  20/41 


.Not  Rev. 
.  2  28 '42 
. 12  20  41 
.  2  '  7,  42 


.Not  Rev. 
.11/  1/41 
.  2/  7/42 
.11/29/41 

. 12  20/41 
.Not  Rev. 
.  2,  28/42 


.12/21/41 


. .  2 '28/42 

..11/29  '41 

.  .  Not  Rev. 
. .  9  27  41 
..2/  7/42 
.  .  10/23/41 
. .  3  28  42 

. .  2 '28 '42 
.  .  12  20  41 
. .  2/  7,42 


.  2/  7/42 
.11/15/41 


12/2 1, '40 
7/19/41 
10/  5/40 
II  23  40 
11/23/40 

3  15  41 
3  '10  41 

Not  Rev. 

Not  Rev. 

6,'28/4l 
2 '13/41 
Not  Rev. 
,  5/31/41 


4  ■  3  41 
3  10 '4  I 
8  23/41 
I  I /23  40 
I  25  '41 
2/22/41 


.  I/I8,'41 
. 1 1 /23/40 
.  6/28,'4l 
.  7/19/14 

.  8,/23/41 
.  10/26/40 
.  4/l9'4l 
.  2/15,'41 


.  4'  5  41 
.  2  22  '4  I 
.  7/19  41 
.  II  '  2/40 
.  12/21/40 

.  10'  5/40 
.  5 '31  '41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  1/18/41 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 


.  7/19/41 
.12'  7/40 
.  4/19/41 

.11/  2/40 
.  3  31  41 
.Not  Rev. 
.  8,'23,4I 

.  5/10/41 

.10/  5  MO 
.  1/25/41 
.  3/22/41 
.12/  7/40 


Comment 


(6) 


Running 
Time 


POPULAR  SCIENCE 

JO- 1  No.   1  Good    10 

JO-2  No.  2  Interesting    10 

JO-3  No.  3  Interesting    10 

JO-4  No.  4  Lsual    10 

JO-5  No.  5  Interesting    10 

JO-6  No.  6  Up  to  Standard.  II 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent    II 

SO-4  Forgotten    Man  Typical    10 

SO-1  Trouble  With  Husbands. .  .Great    Fun   II 

BO-2  Waiting  for  Baby  A    Howl   10 

SPECIAL  CARTOON  (1)  (Tech.) 

FFO-I  Raggedy  Ann  Very    Good   19 

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent   

RO-8  Canine  Sketches  Fine   

RO-I  Diving    Demons  Beautiful   

RO-5  Feminine    Fitness  Very  Good  .... 

RO-7  Fishing  Fever  Appealing   

RO-4  Marine    Round-up  Excellent   

RO-3  Motorcycle   Stunting  Thrills  Aplenty. 

RO-IO  On  the  Spot  Funny   

RO-ll  Lasso   Wizards  Good  Action  Stuff 

RO-12  Snow    Dogs  Excellent  ... 

RO-2  Snorting    Everglades  Very  Good.. 

RO-9  Sun    Fun  Exhilarating 

RO-13  What's  Lacrosse  ....Very    Good   10 

LNUSUAL  ecCUPATlONS  (6) 

I  Good   

2  Interesting  .... 

3  Good   

4  Good   

5  A  Wow  

6  Very  Good  .... 


LO-I  No. 
LO-2  No. 
LO-3  No. 
LO-4  No. 
LO-5  No. 
LO-6  No. 


1941-42 


FASCINATING  JOURNEYS  (Tech.) 

M  I  -2  Indian  Temples   

Mi-I  Road  in  India  Interesting  .... 

HEADLINERS  (6) 

AI-1  Beauty  at  the  Beach  Fine   

AI-3  Carnival  in  Brazil  Good   

A  I -2  Coijacabana  Revue  Good   


HEDDA   HOPPERS  HOLLYWOOD  (6) 


Zl-1 
21-2 
Zl-3 
ZI-4 

U  1-2 
U  1-1 
L  1-3 

El -3 
El-li 
El-I 
El -4 

e:-2 

EI-3 
El -7 


Jl-I 
JI-2 
Jl-3 
JI-4 


Ql-I 
Ql-2 
QI-3 
QI-4 

Sl-I 
SI -2 
SI -3 

Yl-3 
Yl-1 
YI-4 
Yl-2 


RI-6 
Rl-5 
Rl-7 
RI-2 
RI-9 
RI-4 
Rl-I 
RI-3 
Rl-8 


Wl-4 

WI-5 
WI-3 
W  1  -tj 
WI-2 
Wl-I 


LI-1 

LI -2 
Ll-3 


No.  1  Excellent 

No.  2  Fair   

No.  3  Good  ... 

No.  4   

MADCAP  MODELS  (Tech.)  (6) 
Jasper  i  the  Watermelons. Excellent 

Rhythm  in  the  Ranks  Excellent    8 

Sky  Princess   Excellent    9 

POPEYE  (12) 

Blunder     Below  Excellent    7 

Fleirls   of   Slren'lh   7 

I'll  Never  Crow  Again  Fair    7 

Kickin'  the  Conga  Round. Funny   7 

Mighty  Navy  Funny    7 

Nix   on    Hypnotix  Very  Funny  ...  7 

Pipeye,  Pupeye,  Poopeye 

and    Peepeye    7 

POPULAR  SCIENCE  (6) 
No.   I  Very    Good   II 


2  Very   Good   II 


.Good 


QUIZ  KIDS  (6) 

No.    I  Very  Good   10 

No.    2  They're  Good...  II 

No.    3  Good    10 

No.  4    10 

ROBERT  BENCHLEY  (4) 

How  To  Take  a  Vacation ..  Funny    10 

Nothing  But  Nerves  Very    Good   10 

Witness,  The   Chucklesome  ...  10 

SPEAKING  OF  ANIMALS  (6) 

At  the  County  Fair  Swell    10 

In  a  Pet  Shop  A  Howl    10 

In  the  Circus   10 

In  the  Zoo  Hilarious   10 

SPECIAL  CARTOON  (Tech.) 

I  The    Raven    18 

SPORTLIGHTS  (13) 

Better  Bowling  Excellent    ID 

Buying  a  Dog  Very    Good   IB 

Lure  of  the  Surf  Very   Good   10 

Meet  the  Champs  Excellent    10 

Personality  l-[us    10 

Quick    Returns  Pretty  Good  ...  10 

Shooting   Mermaids  Very   Good   10 

Sittin'  Pretty   Excellent    10 

Top  Flight  Juggling   |0 

SUPERMAN  CARTOONS  (12)  (Tech.) 

Arctic  Giant   Good    9 

Bulleteers    10 

Billion  Dollar  Limited. ..  For  the  Fans...  S'/z 

Magnetic  telescope    10 

Mechanical   Monsters  Good    10 

Superman   A  Cinch  to  Sell.  II 

UNUSUAL  OCCUPATIONS  (6) 

No.    I  Good    10 

No.    2  Very    Good   10 

No.  3  Very    Good   II 


Reviewed 
Issue  Of 

.10/  5/40 
.11/23/40 
.  12/21/40 
.  3/22/41 
.  4/  3/41 
.  6/28/41 


.  4/19/41 
.  5/31/41 
.  Il/I6,'40 
.  2/22,  41 


. 12, 21/40 

.  1/25/41 
.  3  22  41 
.10/  5/40 
.12,21/40 
.  3/22/41 
.12/  7/40 
.11  23/40 
.  5  10  41 
.  6,28  41 
.  7,  19,41 
.10/26.  40 
.  4/  5/41 
.  8/23/41 


.10/  3/40 
.12/  7,M0 
.  2/13/14 
.  3/29/41 
.  5/31/41 
.  8/23/41 


.Not  Rev. 
.11/22/41 


.10/11/41 
.  3/14/42 
.12/  5/41 


.  9.  20  41 
.  I  1/29,  41 
.  2/28  42 
.Not  Rev. 


.  1/31/42 
.  12  20,  41 
.  3  21,42 

.  2  21,  42 
.Not  Rev. 
.  10,  11,41 
.  1  31  42 
. 12/  6  41 
.  12,  20.  41 

.Not  Rev. 


.10/11.41 
.11,22/41 
.  1/31/42 
.  Not  Rev. 


.  9  20/41 
.12  6,41 
.  2  28  42 
.Not  Rev. 


.10/11/41 
.12/20/41 
.  3/14/42 


.  1/31/42 
.  9/20,  41 
.Not  Rev. 
.11/15,  41 


.  1/31/42 
.12/20  41 
.  2/21,  42 
,10/11  41 

Not  Rev. 
.11.29/41 
.  9  27  41 
.11/13,41 

Not  Rev. 


.  3/14  42 
.Not  Rev. 
.  1/24/42 
.Not  Rev. 
.12/20  41 
.  8/  2,41 


.10/11/41 
.12/  6  41 
.  2,  21/42 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

14115  Art  of  Self  Defense  Good    8 

14113  Art  of  Skiing  Excellent    8 

14103  Baggage    Buster  Hilarious    7 

14105  Canine   Caddy  Tops    7 

14114  Chef    Donald  Up  to  Par   8 

141 12  Donald's    Camera  A  Scream   8 

14107  Early  to  Bed  Satisfactory    ...  8 

14102  Gentleman's    Gentleman.  .Tops    7 

I4I0I  Golden    Eggs  Excellent    8 

14104  Good  Time  for  a  Dime. ..  Excellent    8 

141 1 1  Lend  a  Paw  Superb    8 

14117  Mickey's  Birthday  Party. Very  Good    8 

14106  Nifty  Nineties  Amusing    8 

I4ll0  0ld  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit  Very   Good   9 

141 18  Pluto.  Jr  Very  Funny  ...  7 

14108  Truant  Officer  Donald  Excellent    8 

141 16  Village  Smithv  Excellent    7 


..  2/  7/42 
. .11/29/41 
..  5/10  41 
..  6/  7/41 
. . 12  27  41 
..10  23  41 
..  7  26  41 
..  4/  5/41 
..  4/  5/41 
..  5/10/41 
..10/25/41 
..  3/21/42 
..  6/  7/41 
..10/  4 '41 
..  8/30/41 
..  3  21/42 
..  8/23/41 
. .  2/  7/42 


Comment 

EDGAR  KENNEDY  (6) 
13406  Apple  in  His  Eye  Hokey   

13403  Draited  in  the  Depot  

13405  It  Happened  All  Night.. Fair   

13404  Mad  About  Moonshine. .  .Fair   

13401  Sunk  by  the  Census  Funny   

13402  Trailer  Tragedy   Funny   


Running 
Tine 


18 

19 
19 
18 
18 
17 

INFORMATION  PLEASE  (13) 

No.  I  (Anna    Neagle)  Excellent    II 

No.  2  (Ruth  Gordon)  Good    10 

No.  3  (Alice    Marble)  Swell  As  Usual.  10 

No.  4  (Louis  Bromfield) .  .Excellent    II 

No.  5  (Wendell    Willkie)  .Good    10 

No.  6  (Jan  Struther)  Excellent    II 

No.  7  (Anna    Neagle)  Very  Good    10 

No.  8  (Boris    Karloff)  Excellent    10 

No.  9  (Alice    Marble)  Excellent    II 

No.  10  fLouis  Bromfield) .  Entertaining  ...  10 

No.  II  (Jan  Struther)  Very    Good   II 

No.  12  (Boris    Karloff) ..  .Good    12 

No.  13  (Anna  Neagle)  Excellent    10 

LEON  ERROL  (5) 
13703  Fired  Man   Mildly  Amusing  20 


14201 
14202 
14203 
14204 
14205 
14206 
14207 
14208 
14209 
14210 
1421 1 
14212 
14213 


13701  He  Asked  for  It  Very  Funny 

13706  Panic  in  the  Parlor  Unfunny 

13705  Polo   Phoney   Good  .. 

13702  Tattle  Talevision   Funny  . 

13704  When  Wifie  s  Away  Fair 


RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good   

13504  Musical  Bandit   Entertaining 

13502  Prairie  Spooners   Very  Good  . 

13503  Red  Skins  &.  Red  Heads.. Poor   


PICTURE  PEOPLE  (13) 
14401  No.  I   Interesting  . 


14402  No.  2   Good 


18 
20 
18 
19 
20 


10 


14403  No. 

14404  No. 

14405  No. 
144  0  6  No. 


3   Night  Club  Plug  10 


4   Good 

5   Fair  . . . 

6   Fair  ... 

14407  No.  7   Average 

144  0  8  No.  8   Fair  . . . 

14409  No.  9   Fair  .  .. 

14410  No.  10   Fair  ... 


SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

Eyes  on  Brazil  Very  Interesting  10 

How  Goes  Chile  Very  Good    10 

What's  HaiJpening  in 

Argentina   Very  Timely  ...  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Qual  Quest   Geod    9 

Rolling    Rhythm    10 

Snow  Eagles   Excellent    9 

Snow  Fun   Exhilarating  ...  9 

Sportsman's  Partner  ....For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


14501 
14503 
H502 


14307 
14313 
14310 
14302 
14306 
14308 
14301 
1431  I 
14303 
14304 
14303 
14312 
14309 


1941-42 


DISNEY  CARTOONS  (18)  (Teeh.) 

24102  Donald's   Snow    Fight   i 

24101  Symphony  Hour    I 

EDGAR   KENNEDY  (5) 

23404  Heart  Burn   Amusing    1 

23402  I'll  Fix  It  Funny    I! 

254U5  Inierior  Decorator    I! 

23403  Quiet  Fourth   Funny    li 

23401  Westward  Ho- Hum   Funny    II 


Reviewed 
Issue  Of 

.  6/14/41 
.Not  Rev. 
.  4/12/41 
.  3/  1/41 
.  9/14/40 
.  10/19/40 


.  9/14/40 
.10/19/40 
.11/16/40 
. 12/14/40 
.  2/  1/41 
.  3/  1/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.  6/  7/41 
.  7/26/41 
.  7/26/41 
.  8/23/41 


-  2/  1/41 
.  9/14/40 
.Not  Rev. 
.  3/17/41 
.11/16/40 
.  4/  5/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


.  9/14/40 
.  10/ 19/40 
. I  I,  16/40 
. 12/14/40 
.  2/  1/41 
.  3/  1/41 
.  3  29/41 
.  4'12/4I 
.  5/17/41 
.  6/  7/41 


3/  I  41 
8,  23/41 


4/12/41 


.  3/  1/41 
.  8/  9/41 
.  6/  7/41 
.10/19/40 
.  3/  1/41 
.  4/  5/41 
.  9/14/40 
.Not  Rev. 
.  2'  1/41 
.12  14/40 
.111  6/40 
.  7  26 '4 1 
.  5  10/41 


.Not  Rev. 
.Not  Rev. 


.  3/21/42 
.10/25/41 
.  Not  Rev. 
.12/27/41 
.  9/27/41 


INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther)   ...Excellent    10 

24202  No.  2  (Howard    Lindsay)  .Up  to  Par   9 

242U3  No-  3  '  Cornelia  Otis 

(Skinner)   Good    II 

24204  No.  4  (John    Gunther)  Excellent    10 

24205  No.  3  (John  Carradine)    10 

LEON  ERROL  (6) 

23703  Home  Work   Funny    19  , 

23701  Man.l-Cured   Funny    16 

23/. i4  Wedden   Blitz    17 

23702  Who's  a  Dummy?  Amusing    20 

MARCH  OF  TIME  (13) 

23101  Thumbs  L'p,  Texas  Excellent    19 

23102  Norway  in  Revolt  Timely    19 

23103  Sailors  With  Wings  Excellent    20 

23104  Main  Street,  U.S.A  Propaganda    ...  18 

23103  Our  America  At  War  Timely,    Vital..  17',/2 

Spec.  Battlefields  of  Pacific  Timely    22 

23106  When  Air  Raids  Strike.. Potent    20 

23107  Far  East  Command  Timely    19 

23108  Argentine  Question   Interesting    20 

23109  America's  New  Army. ..  .Timely    20 

PICTURE  PEOPLE  (13) 

24407  Children  of  the  Stars  Fair    8 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9 

2440S  Hollywood  War  Effort. ...  Entertaining 
24405  How  To  Be  a  Star  Good 


9 
8 

24408  Palm  Springs  Week  End   9 

24404  Stars'  Day  Off  Average    8 

24401  Stars  in   Defense  Interesting    ....  10 

RAY  WHITLEY  (4) 

23503  Cactus  Capers    17 

23501  California  or  Bust  Good    18 

23502  Keep  Shooting   Very  Good    17 

SPORTSCOPES  (13) 

24309  Cruise  Sports    10 

24304  Crystal  Flyers   Exhilarating  ...  8 

24302  Dog  Obedience   Boxoffiee    9 

24303  Fighting  Fish   Excellent    9 

24303  Gaueho  Sports   Interesting    10 

24307  Jungle  Jaunt   Amusing    9 

24301  Pampas  Paddock   For  Horse  Lovers  10 

24308  Public  Sport  No.  1   10 

24306  Ten  Pin  Parade  Good    10 


,  10  23,  41 
. I  1/29/41 

.12/27/41 
.  2/  7/42 
.Not  Rev. 


.  2/  7/42 
.10/  4/41 
.Not  Rev. 
.12/  6/41 


.  8'16/4I 
.  9  27/41 
.10  25/41 
.11  22/41 
. 12  13/41 
.12/20/41 
.  3/10/42 
.  2/14/42 
.  3/  7/42 
.  4/  4/42 


.321  42 
.  1 1  /29/4I 
.  10,  23,'4I 
.  3  21  '42 
.  2/14/42 
.Not  Rev. 
.12,27/41 
.10/  4/41 


.Not  Rev. 
.12/  6/41 
.  1/31/42 


Not  Rev. 
.12/27/41 
.11/  1/41 
.  2/14/42 
.12/  6/41 
.  3  2 1  '42 
.10/  4/41 
.  Not  Rev. 
.  3/21/42 


Page  34 


SHOWMEN'S    TRADE  REVIEW 


April  18,  1942 


REPUBLIC  1941-42 


UNITED  ARTISTS 


Comment 


Running 
Time 


IHEET  THE  STARS  (12) 

28-2  Baby  Stars   Excellent  ... 

28-1  Chinese  Garden  Festival ..  .Good  Starter    10 

28-5  Hollywood  Meets  the  Navy. Timely    10 

28-4  Los  Angeles  Examiner 

Benefit   Fair    ID 

28-7  Meet  Roy  Rogers  Interesting    10 

28-6  Stars  at  Play  Entertaining    ..  10 

28-8  Stars — Past  &.  Present  Nostalgic    10 

28-3  Variety  Reel   Interesting    10 


ID 


Reviewed 
Issue  Of 


.  2/  1/41 
.12/21/40 
.  5/  3/41 

.  4/26/41 
.  6/21/41 
.  6/14/41 
.  6/28/41 
.  3/  1/41 


Comment 


20TH  CENTURY- FOX  1940-41 

ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual  .. 

1203  Modern  Highway  Good   


LEW  LEHR  COMEDIES  (4) 
1401  Grunters  and  Groaners. .  .Tiresome   


MAGIC  CARPET  OF  MOVIETONE 

08  Arctic  in  Springtime  

06  Caribbean  Sentinel   Good   

01  Eskimo  Trails   Enlightening  .. 

03  Isle  of  Mystery  

09  Letter  From  Cairo  

02  Land  of  Flowers  (Tech.)  .Colorful   

07  Miracle  of  Hydro  Different   

04  Old  Dominion  State 

(Tech.)   Very  Good   

05  Snotlight  on  Indo-China  

10  Winter  in   Esltimo  Land  


1601  Acquitted  by  the  Sea  Excellent  . 

SPORTS  REVIEWS— THORGERSEN  (6)  (3  In  Tech.) 

1303  Bowling  for  Strikes  For  Bowlers  ... 

1307  Fun  on  Rollers  

1302  Lure  of  the  Trout(Tech.)  .For  Fly  Casters 

1306  Playing  With  Neptune. .  .Very  Good   

1304  Rodeo  Goes  to  Town  Good   

1305  Symphony   in  Snow  

1301  Vacation  Time  (Tech.)... OK   


10 

. . lu/ 1 ^/^u 

10 

..  3/  1/41 

10 

. .  2/  8/41 

10 

..  8/10/40 

(8) 

10 

.  .Not  Rev. 

10 

..  4/26/41 

10 

..  8/10/40 

10 

.  Not  Rev. 

10 

.  .Not  Rev. 

9 

..  8/10/40 

10 

..  4/19/41 

10 

..11/30/40 

10 

.  .Not  Rev. 

10 

.  .Not  Rev. 

r 

10 

..19/12/40 

i  In 

Tech.) 

10 

..10/12/40 

10 

.  .Not  Rev. 

10 

..11/30/40 

9 

..  4/19/41 

10 

..  2/  8/41 

10 

.  .Not  Rev. 

8 

..  8/10/40 

TERRYTOONS  (26)   (13  In  Tech.) 

1510  Baby  Seal   

1551  Bill  Mouse's  Akwakade.  .Excellent  (Tech.) 

1515  Bringing  Home  the  Bacon  

ISO  I  Club  Life  in  the  Stone 

Age   

1511  Dog's  Dream   

1508  Fishing  Made  Easy  Fair   

1514  Good  Old  Irish  Tunes  

1507  Hairless  Hector   

1503  Happy  Haunting  Grounds  

1513  Horse  Fly  Opera  

1558  Home  Guard  (Tech.)  Okay   

1553  How' Wet  Was  My  Ocean. Excellent  (Tech.) 

1554  Landing  of  the  Pilgrims. .Good  (Tech.)  .. 

1552  Lucky   Duck  (Tech.)  

1512  Magic  Shell   

1557  Mississippi  Swing   Rhythmic(Tech.) 

1504  Magic  Pencil   Poor   

1555  Plane  Goofy  (Tech.)  Fair   

1505  Snow  Man   

1556  Temperamental  Lion   Amusing  (Tech.) 

1502  Touchdown  Demons  Amusing   

1516  Twelve  O'clock  and  All  Ain't  Well  

1559  Uncle  Joey  (Tech.)  

1506  What  a  Little  Sneeze 

Will  Do   Good   

1560  What  Happens  at  Night  (Tech.)   

1509  When  Knights  Were  Bold. Just  a  Cartoon.. 

WORLD  TODAY 

1704  Anzacs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire  in  Exile   10 

1702  War  in  the  Desert   10 


.Not  Rev. 
.  8/10/40 
.Not  Rev. 

.Not  Rev. 
.  Not  Rev. 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.Not  Rev. 
.Not  Rev. 
.  2/  8/41 
.  12/  7/40 
.  12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 
.  Not  Rev. 
.Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.Not  Rev. 
.Not  Rev. 


1941-42 


ADVENTURES  OF  A  NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship. .  .Informative           10    ..11/  1/41 

2201  Soldiers  of  the  Sky  Excellent    10    ..8/  2/41 

2203  Wonders  of  the  Sea   10    ..Not  Rev. 

2204  Men  for  the  Fleet  Excellent    9    ..  1/17/42 

MAGIC  CARPET  OF  MOVIETONE  (12) 


2103 

10 

..Not  Rev. 

2102 

Glacier  Trails   

10 

..11/  1/41 

2104 

10 

.  .Not  Rev. 

2101 

Sagebrush  and  Silver.. 

..Interesting  . 

...10 

. .  9/20/41 

2105 

.  .  10 

..Not  Rev. 

SPORTS  REVIEWS  (6) 


2303  Playtime  in  Hawaii  Very  Good 

2306  Setting  the  Pace  

2305  Snow  Trails   Excellent  .. 


TERRYTOONS  (26) 

Back  to  the  Soil  

Bird   Tower  (Tech.)  

Cat  Meets  Mouse  (Tech.)  

Eat  Me  Kitty,  Eight  to  the  Bar  

Flying  Fever   Good   

Frozen  North  . .'  Very  Good  . . 

Funny  Bunny  Business  

Gandy  Goose  in 

the  Night  (Tech.)  

Happy  Circus  Day  Amusing   

Ice  Carnival   Good   

Oh.  Gentle  Sprinq  

Old  Oaken  Bucket  Good   

One  Man  Navy  Amusing   

Sham  Battle  Shenanigan  Good  (Tech.) 

Slaii   Happy  Hunters  

Torrid  Toreador  (Tech.) .  .Good   

Uncle  Joey  Comes  to  Town. Funny   

Welcome  Little  Stranger. Good   

Yarn  About  Yarn  Good   


2504 
2555 
2558 
2508 
2506 
2503 
2507 
2560 

2557 
2301 
2509 
2551 
2552 
2559 
2554 
2556 
2502 
2553 
2505 

WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely.Excellent 

2403  Dutch  Guiana   Very  Good   

2404  Hub  of  the  World   10 

2402  Uncle  Sam's  Iron  Warriors. 

2405  Wings  of    Defense   10 


ID 

..11/  1/41 

10 

..  1/17/42 

10 

. .  2/28/42 

10 

..  1/24/42 

10 

.  .Not  Rev. 

10 

..  4/11/42 

. .  Not  Rev. 

.  .Not  Rev. 

. .  Not  Rev. 

.  .  Not  Rev. 

. .  1/17/42 

..11/  1/41 

.  .Not  Rev. 

.  .Not  Rev. 

..  1/17/42 

. .  9/27/41 

. .  Not  Rev. 

.  .  9/20/41 

..  9/27/41 

. .  4/1 1/42 

. .  Not  Rev. 

..  1/17/42 

..11/  1/41 

..11/  1/41 

..  1/24/42 

10 

..  9/20/41 

10 

..  1/17/42 

10 

.  .Not  Rev. 

10 

.  .  Not  Rev. 

10 

.  .Not  Rev. 

Running 
Time 

IN  ACTION  (12) 
...  .Very  Good   20 


WORLD 

1  Churchill's   Island  . 
3  Food.  Weapon  of 

Conquest   Impressive    ....  20 

2  This  Is  Blitz  Grim  Realism..  21 


5252 
5241 
5249 
5246 
5247 

5243 
5245 
5242 
5253 
5248 

5250 
5244 
5251 

5353 
5351 
5358 
5365 
5359 
5355 

5364 
5363 
5354 

5360 
5362 
5356 
5352 
5357 

5361 

5226 
5225 

5221 
5222 
5233 
5228 
5230 
5227 

5231 
5232 
5229 
5224 
5223 

5110 

5371 
5372 
5373 
5374 
5375 
5376 
5377 
5378 
5379 
5380 
5381 
5382 
5383 
5384 
5385 


6249 
6247 

6246 
6242 

b248 


6244 

6245 


6226 
6224 
6229 
6222 
6221 
6232 
6227 
6231 
6223 
6230 
6228 
6225 


6110 
61  1 1 

6376 
6375 
6373 
6378 
6372 
6374 
6379 
6371 
6377 


6358 

6353 

6357 
6351 
6352 

6336 

6361 
6359 
6360 
6355 


20  . 
15  . 
16 

l3'/2 


20 


Skyland  Serenade   Excellent 

Swing  Frolic   Very  Good  ... 

Tune  Time   Very  Good  ... 

Winter  Serenade   Good   

(Former  title  "Jingle  Bells") 
SPECIAL   FEATURETTE  (2) 

Cavalcade  of  Aviation  Sure  Fire   

Menace  of  the  Rising  Sun  ..  Exciting   20 

STRANGER  THAN  FICTION  (15) 

Barnyard  Steam  Buggy.. Good    9 

Blacksmith  Dentist   Good    10 

Candy  Kid   Good    10 

Desert  Ghost   Entertaining  ...  9 

Hermit  of  Oklahoma  Good    10 

Junior  Battlefleet   Good    10 

Pussycat  Cafe   Good    9 

Shampoo  Springs   Very  Good  ....  10 

Sugar  Bowl  Humpty 

Dumpty   Very  Good   ....  9 

VARIETY  VIEWS  15  (5  IN  COLOR) 
Annapolis  Salutes  the 

Navy   Timely    10 

Flashing  Blades   Good    9 

George  Washinqton. 

Country  Gentleman  ....Impressive    10 

Keys  to  Adventure  Interesting    9 

Moby  Dick's  Home  Town. Interesting    9 

Northern  Neighbors(Color)  Interesting    9 

Peaceful  Quebec — 

At  War   Interesting   ....  9 

Snorts  in  the  Rockies. ..  .Good    9 

Sky  Pastures   Good    9 

Thrills  of  the  Deep  Good    9 

Trail  of  the  Buceaneert.. Excellent    9 


Reviewed 
Issue  Of 


4/  4/42 
3/  7/42 


UNIVERSAL  1940-41 

CARTOONS  (IS)  (Tech.) 

Andy  Panda's  Pop  Enjoyable    8 

Crazy  House   Satisfactory   ...  8 

Dizzy  Kitty   So-So    8 

Fair  Today   Good    7 

Hysterical  High  Spots  in 

American  History   Fair    7 

Knock,  Knock   Very  Good    8 

Mouse  Trappers   Amusing    7 

Recruiting  Daze   Fair    8 

Screw  Driver   Good    7 

Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  .Snappy    7 

Salt  Water  Daffy  Snappy    8 

Syncopated  Sioux   Clever    7 

Woody  Woodpecker    7 

GOING  PLACES  (15) 

Arizona   Interesting   ....  10 

Coast  Guard   Interesting    10 

Deserts  of  America  Very  Gooid    10 

Garden  Spot  of  the  North. Good    9 

Humorous  Tombstones  ...Amusing    10 

Hunting  on  Top  of 

the  World   Fascinating    ...  9 

Isles  of  Fate  Good  &.  Timely.  10 

Meet  Jimmy  the  Chump.. Good  Fun    10 

Melting  Pot  of  the 

Caribbean   Good    10 

Modern  Way  Down  East.. Good    10 

Mountain  Summer   Pleasing    10 

South  of  the  Border  Interesting    10 

Sun  Valley   Good    10 

Swankiest  Isle  in 

the  World   Interesting    10 

Trail  of  Father  Kino. ..  .Interesting    10 

MUSICALS— TWO  REEL  (13) 

Bagdad  Daddy  Very  Good    18 

Beat  Me  Daddy- 
Eight  to  the  Bar   17 

Class  in  Swing  Good  Variety  ..  16 

Congomania   Latin  Liveliness  20 

Dizzy  Doings   Fair    17 

Jumpin'  Jive   Good    17 

Music  a  la  King  Good  Number  ..  20 

Music  in  the  Morgan 

Manner   Entertaining    ..  18 

Once  Upon  a  SummerTime.  Average    18 

Rhythm  Revel   Entertaining    ..  18 

Shadows  in  Swing  Average    18 

Tickled  Pinky   Rustic   Rhythm.  18 

Torrid  Tempos   Entertaining    ..  18 

SPECIAL  SUBJECT  (I) 

Swing  With  Bing  Excellent    18 

STRANGER  THAN   FICTION  (15) 

No.  81  Good    9  . 

No.  82  Average    9  . 

No.  83  Average    9  . 

No.  84  Good    9  . 

No.  85  Excellent    9  . 

No.  86  Up  to  Par   9  . 

No.  87  Good    9  . 

No.  88  Interesting   ....  9 

No.  89  Interesting    9 

No.  90  ...Interesting    9  . 

No.  91  Fair    9  . 

No.  92  So-So    9  . 

No.  93  Very  Good    9  . 

No.   94   9  . 

No.  95  Very  Good    9  . 

1941-42 

ANDY  PANDA  CARTUNES  (13)  (Tech.) 
Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

Goodbye  Mr.  Moth  Very  Good   ....  7 

Hams  That  Couldn't 

Be  Cured    7  . 

Hollywood  Matador  Very  Good  ....  7 

Man's  Best  Friend  Good   8 

Mother  boose  on  the 

Loose   Very  Good   ....  7 

Pantry   Panic   Good    8 

(Former  title  "What's  Cookin'  ") 

$21  a  Day  Once  a  Month. Average    7 

Under  the  Spreading 

Blacksmith  Shop   Cute    7 

NAME  BAND   MUSICALS  (13) 

Campus  Capers   Excellent    18 

Doin'  the  Town  Entertaining  ..20 

Gay  Nineties   Fair    15  . 

In  the  Groove  Entertaining  ..17 

Is  Everybody  Happy?  Fair    18  . 

Merry  Madcaps   Good    15'/2. 

Rhumba  Rhythms   Fair    15 

Shuffle  Rhythm   Excellent    15 


. .  8/  9/41 
..10/12/40 
. .  5/17/41 
. .  2/15/41 

. .  3/29/41 
..11/30/40 
..  2/  8/41 
..11/  2/40 
. .  9/  6/41 

. .  5/17/41 
..  6/  7/41 
..12/28/40 
.  .Not  Rev. 

. . 10/12/40 
. .  9/21/40 
. .  3/22/41 
. .  8/  9/41 
. .  4/12/41 

. . 12/28/40 
. .  8/  9/41 
. .  7/19/41 

. .  12/28/40 
..  6/  7/41 
. .  7/19/41 
. .  2/15/41 
..10/12/40 

. .  3/15/41 
. .  6/14/41 

. .  2/  8/41 

.  .Not  Rev. 
..10/12/40 
..11/30/40 
. .  9/  6/41 
. .  6/  7/41 
. .  7/19/41 

. .  3/29/41 
. .  7/19/41 
. .  8/16/41 
. .  5/17/41 
. .  1/  4/41 
..11/30/40 

. .  4/13/40 

. .  9/21/40 
..10/12/40 
..10/12/40 
..11/30/40 
. . 12/28/40 
..  2/  8/41 
. .  3/29/41 
. .  3/29/41 
. .  4/12/41 
. .  5/17/41 
. .  5/24/41 
. .  6/  7/41 
. .  7/19/41 
..Not  Rev. 
. .  8/16/41 


10/11/41 

4/  4/42 

Not  Rev. 

1/31/42 
11/  8/41 

4/  4/42 
11/  8/41 

12/  6/41 

1/31/42 

12/20/41 

12/13/41 
1/31/42 

10/18/41 
9/  6/41 
3/21/42 
1/31/42 
4/  4/42 

11/  8/41 
3/14/42 
3/21/42 

12/13/41 


.  1/  3/42 
.  4/11/42 

. 12/20/41 
.  12/20/41 
.11/  8/41 
.  3/  7/42 
.10/18/41 
.12/  6/41 
.  3/21/42 
.10/18/41 

.  3/14/42 


12/13/41 
3/  7/42 

10/11/41 
1/31/42 
9/  6/41 

10/18/41 

12/13/41 
4/  4/42 
,  3/  7/42 
3/21/42 

11/  8/41 


VITAPHONE-WARNER  BROS.  1940-41 

Comment  Running  Reviewed 

Time     Issue  Of 

BROADWAY  BREVITIES  (9) 


6202  Alice  in  Movieland  Superlative    20 

6204  Dog  in  the  Orchard  Meritorious   20 

6209  Happy  Faces   

6208  Hunting  the  Hard  Way .. Excellent    20 

6201  Just  a  Cute  Kid   20 

6203  Mack  Sennett  Revival   20 

6206  Seeing  Eye   Poignant    20 

6207  Sockeroo   Funny    20 

6205  Take  the  Air  Entertaining    ..  20 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6101  Riding  Into  Society  T'Ain't  Funny..  19 

6103  Throwing  a  Party   20 

HOLLYWOOD  NOVELTIES  (6) 


6601 
6612 
6607 
6616 
6608 
6614 
6602 
6611 
6609 
6604 
6610 
6613 
6606 
6603 
6605 
6615 


LOONEY  TUNES  (16) 

Calling   Dr.   Porky   7 

Coy  Decoy   Funny    7 

Haunted  Mouse   Very  Good   ....  7 

Henpecked  Duck   A  Howl    7 

Joe  Glow  the  Firefly   7 

Meet  John  Doughboy   7 

Pre- Historic  Porky   Clever    7 

Porky's  Ant   Good    7 

Porky's  Bear  Facts   Amusing    7 

Porky's  Hired  Hand   Good    7 

Porky's  Preview   Amusing    7 

Porky's  Prize  Pony    7 

Porky's  Snooze  Reel    7 

Sour  Puss   Satisfactory   ...  7 

Timid  Toreador   Good    7 

We  the  Animals  Squeak.  .Excellent    7 


MELODY  MASTERS  (10) 

6506  ClifF  Edwards  and  His 

Buckaroos   Fair 


6505  Henry  Busse  &  Orch  Good    10 


.Good 


6504  Skinnay  Ennis  &  Orch.. 
6503  Jan  Garber  &  Orch  

6508  Marie  Green  &  Her 

Merrie  Men   Lively   

6510  Carl  Hoff  &  Orch  Notable   

6509  Hal  Kemp  &.  Orch  Just  a  Band. 

6501  Matty  Malneck   Snappy  

6507  Freddie  Martin  &  Orch... Fair 


10 
10 

10 
10 
10 
10 
10 

6502  Joe  Reichman  &  Orch  Excellent    10 

MERRIE  MELODIES  (26)  (Tech.) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles   7 

6713  Cat's  Tale   Good    7 

6712  Crackpot  Quail    7 

6709  Elmer's  Pet  Rabbit  Funny    7 

6718  Farm  Frolics   Excellent    7 

6710  Fighting  691/2   Good    7 

(  704  Good  Night  Elmer   7 

6715  Goofy  Groceries   Novel    7 

f722  Heckling  Hare    7 

6720  Hiawatha's  Rabbit  Hunt. Funny    7 

6703  Holiday  Highlights   Swell  Satire  ...  7 

6719  Hollywood  Steps  Out  Excellent    7 

6723  Inki  and  the  Lion  Good   

6701  Malibu  Beach  Party  Grade  A    7 

6707  Of  Fox  and  Hound   7 

6708  Shop,  Look  and  Listen. .  .Good    7 

6711  Sniffles  Bells  the  Cat  Fair    7 

6726  Snow  Time  for  Comedy... Up  to  Par   7 

6725  Sport   Champions    7 

6702  Stage  Fright   Satisfactory    ...  7 

6714  Tortoise  Beats  the  Hare.  .Amusing    7 

6716  Toy  Trouble   Good    7 

6717  Trial  of  Mr.  Wolf  Very  Good  ....  7 

6705  Wacky  Wildlife   Funny    7 

6721  Wacky  Worm   Excellent    7 

TECHNICOLOR  SPECIALS  (6) 

6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid   20 

6005  Here  Comes  the  Cavalry   20 

6002  March  on  Marines  Excellent   20 

6003  Meet  the  Fleet  Excellent   20 

6004  Wings  of  Steel  Excellent   20 

SPORTS  PARADES  (10) 


1941-42 

BROADWAY   BREVITIES  (12) 

7103  At  the  Stroke  of  Twelve.. Grab  It    20 

7109  Calitornia  Jc^ior  Symphony   20 

7106  Calling  All  Girls  Good    20 

7108  Mavbe  Darwin  Was 

Right   Amazing    20 

7101  Minstrel  Days   Very  Good    20 

7102  Monsters  of  the  Deep  Good    20 

7104  Perils  of  the  Jungle  Exciting    20 

7107  Weddinq  Yells    20 

7105  West  of  the  Rockies  Pretty  Good  ...  20 

HOLLYWOOD  NOVELTIES  (6) 

7301  Polo  With  the  Stars   10 

7304  Miracle  Makers   Poor    10 

7303  Points  on  Arrows  Good    IS 

7305  Then   and   Now   Fair    10 

7302  White  Sails   Excellent    10 

LOONEY  TUNES  (16) 

7r,09  Daffy's   Southern    Exposure   7 

7601  Notes  to  You   10 

7607  Porky's  Cafe    7 

7604  Porky's  Midnight   Matinee    7 

7605  Porky's  Pastry  Pirate    7 

7603  Porky's  Pooch   Good    7 

7602  Robinson  Crusoe,  Jr  Average    7 

7f;08  Saps  in  Chaps   7 

7606  Who's  Who  in  the  Zoo., Funny    7 


.11/30/40 
.  I/I8/4I 
.  Not  Rev. 
.  5/24/41 
.Not  Rev. 
.  Not  Rev, 
,  4/  5/41 
.  5/24/41 
.  3/  8/41 


.  Not  Rev. 
.  8/31/40 
.  Not  Rev. 


6304 

History  Repeats  Itself... 

.Good   

10 

. .  9/30/39 

6301 

Football  Highlights 

.  Rockne  Build-up 

10 

..  8/31/40 

6303 

Mexican  Jumping  Beans. 

.Very  Good   

10 

..11/30/40 

6302 

Shark  Hunting   

.Exciting   

10 

. .  8/  3/40 

6306 

.Amusing   

. .  9/  6/41 

6305 

Wild  Boar  Hunt  

.Exciting   

10 

. .  3/  8/41 

.  Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.  Not  Rev. 
.  Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
. 12/28/40 
.  4/26/41 
.Net  Rev. 
.Not  Rev. 
.11/30/40 
.  1/18/41 
.  9/  6/41 


.  3/  8/41 
.11/30/40 
.12/28/40 
.  Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


.  Not  Rev. 
.Not  Rev. 
.  4/  5/41 
.  Not  Rev. 
. 12/28/40 
.  5/24/41 
.  1/18/41 
.  Not  Rev. 
.  4/  5/41 
.  Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.Not  Rev. 
.12/28/40 
.  3/15/41 
.  8/30/41 
.Not  Rev. 
.10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
. 12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.  Not  Rev. 
.12/28/40 
.  1/18/41 
.  5/  3/41 


6407 

Big  Bill  Tilden  

For  Tennis  Fan 

10 

. .  5/  3/41 

6404 

California  Thoroughbreds 

Interesting   

10 

..12/28/40 

6403 

Diary  of  a  Racing  Pigeon 

Interesting  .... 

10 

..12/  7/40 

6402 

Dogs  You  Seldom  See... 

Good  Novelty... 

10 

..  8/31/40 

6405 

Fight,  Fish,  Fight  

Thrilling   

10 

. .  3/  8/41 

6401 

Fly  Fishing   

For  Anglers  . . . 

10 

..10/26/40 

6409 

It  Happened  on  Rollers 

10 

..Not  Rev. 

6410 

Very  Good   

10 

. .  8/30/41 

6408 

Colorful   

10 

. .  6/21/41 

6406 

Sky  Sailing   

Interesting   

10 

. .  4/  5/41 

.11/  8/41 
.  Not  Rev. 
.  1/24/42 

.  3/28/42 
.  9/13/41 
.  1/  3/42 
.11/  8/41 
Not  Rev. 
.  1/24/42 


.  Not  Rev. 
.  9/13/41 
.  9/13/41 
,  4/  4/42 
.11/15/41 


Not  Rfev. 
.  Not  Rev. 
.  Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.12/27/41 
.11/15/41 
.  Not  Rev. 
.  4/  4/42 


April  IS,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


VITAPHONE  1941-42  (Cont.) 

Comment  Running 
Time 

MELODY  MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  ...  10 

7508  Don  Cossack  Chorus   10 

7503  Forty  Boys  and  a  Song... Good    10  . 

7507  Richard  Himber  &  Orch   10 

7504  Carl  Hoff  &  Band   10  . 

7506  Leo  Reisman  &  Orch  Snappy    10 

7505  Playgirls    10 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good    10  . 

MERRIE  MELODIES  (26)  (Tech.) 

7701  All  This  and  Rabbit 

Stew   Excellent    7 

7711  Aloha  Hooey   Amusing    7 

7710  Bird  Came  COD   7  . 

7702  Brave  Little  Bat  Fair    7  . 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary  Very  Funny  ...  7 

7712  Conrad  the  Sailor  Funny    7 

7713  Cra2y  Cruise    7 

7716  Dob   Tired    7 

7709  Hop.  Skip  and  A  Chump   7 

7715  Horton  Hatches  the  Egg. .Good    7 

7707  Rhapsody  in  Rivets  Good    7 

7704  Rookie  Revue   Out  Dated    7 

7705  Saddle  Silly    7 

7708  Wabbit  Twouble   Very  Funny  ...  7 

7714  Wabbit  Who  Came 

to  Supper    7 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show   20 

7002  Soldiers  in  White  Excellent   20 

7004  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent   20 

SPORTS  PARADE  (10)  (Tech.) 

7405  Hunting  Dogs  at  Work  . Very  Good    10 

7402  King  Salmon   Fascinating    ...  10 

7401  Kings  of  the  Turf  Interesting    10 

7404  Rodeo   Round   Up   10 

7406  Shoot  Yourself  Some  Golf   10 

7403  Water  Sports   Average    10 


Reviewed 
Issue  Of 

.11/15/41 
.Not  Rev. 
.  9/13/41 
.Not  Rev. 
.Not  Rev. 
.  3/28/42 
.Not  Rev. 

.  9/13/41 


.  9/13/41 
.  3/28/42 
.Not  Rev. 
.I2/27/4J 
.11/  8/41 
.  1/24/42 
.  4/  4/42 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/1 1/41 
.  1/24/42 
.12/27/41 
.Not  Rev. 
.  1/24/42 

.Not  Rev. 


12/  6/41 
2/  7/42 

12/  6/41 
9/13/41 


MISCELLANEOUS 


Adventures  in  the  Bronx 

(N.  Y.  Zoological  Soe.)  Good    1 1 1/2. 

Alive  in  the  Deep  (Prod.)  Exciting    22  . 

Man  the  Enigma  (Prod.)  Informative    25 

Our  Constitution  (Prod.)  Inspiring    19  . 

Our  Declaration  of 

Independenct  (Prod.)   Timely    19 


.  4/  4/42 
.12/27/41 
.  9/13/41 
.Not  Rev. 
.Not  Rev. 
.11/15/41 


8/23/41 
5/24/41 
5/24/41 
5/  3/41 

5/  3/41 


SERIALS  1940-41 


No.  Chapters 

Reviewed 

Issue  Of 

COLUMBIA 

Holt  of  the  Secret  Service  

15  Chaps. 

11/29/41 

15  Chaps. 

8/23/41 

Spider  Returns   

15  Chaps. 

5/10/41 

White  Eagle   

15  Chaps. 

Not  Rev. 

REPUBLIC 

Adventures  of  Captain  Marvel.. 

12  Chaps. 

3/  8/41 

Jungle  Girl   

15  Chaps. 

5/31/41 

King  of  the  Royal  Mounted 

12  Chaps. 

8/17/40 

15  Chaps. 

11/23/40 

UNIVERSAL 

Green  Hornet  Strikes  Again 

12  Chaps. 

11/  2/40 

Junior  G-Men   

12  Chaps. 

8/  3/40 

Sky  Raiders   

12  Chaps. 

2/15/41 

Winners  of  the  West  

15  Chaps. 

Not  Rev. 

15  Chaps. 


1941-42 

COLUMBIA 

Captain  Midnight   

REPUBLIC 

Dick  Tracy  vs.  Crime,   Inc   15  Chaps. 

Kins  of  the  Texas  Rangers   12  Chaps. 

Spy  Smasher    12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang  Busters    13  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


2/21/42 

12/  6/41 
9/  6/41 
3/2 1 /42 

11/  1/41 
2/21/42 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 

Title 


Running 
Time 

Any  Bonds  Today   5 

Bomber    8 

Fighting  Fire  Bombs   8 

Food  For  Freedom   3 

Lake  Carrier    10 

Pots  to  Planes   3 

Red  Cross  Trailer   Z'/i. 

Ring  of  Steel   10 

Safeguarding  Military  Information   10 

Tanks    10 

Women  In  Defense   10  . 


CITY 


List  "C" 


List  "D' 


Distributed 
By 

Warner  Bros. 
...List  "C" 
Warner  Bros. 
...List  "C" 
..See  Below 
...List  "C" 
...List  "D" 
Warner  Bros. 
...List  "D" 
...List  "D" 
...List  "C" 


"Lake 
Carrier'* 


Albany  MGM  20th  

Atlanta  UA  MGM  

Boston  MGM  UA  

Buffalo  20th  Par  Univ. 

Charlotte  20th...  Univ. 

Chicago  Col  MGM   Univ. 

Cincinnati  Rep  20th  

Cleveland  20th  Univ  Univ. 

Dallas  WB  Par  

Denver  WB  WB 

Des  Moines  MGM  Rep  .' 

Detroit  Par  Col  Univ. 

Indianapolis  UA...  RKO 

Kansas  City  RKO  Univ  

Los  Angeles  WB  MGM  

Memphis  Par  Col  

Milwaukee  Col  RKO   Univ. 

Minneapolis  Rep  20th   Univ. 

New  Haven  Univ  MGM  

New  Orleans  UA   .RKO  

New  York  Par  WB  

Oklahoma  City  WB  Par  

Omaha  MGM  WB  

Philadelphia  Univ  RKO  

Pittsburgh  RKO  UA   .. 

Portland  RKO  Rep  

St.  Louis  Univ  Par  

Salt  Lake  City  Par  WB  

San  Francisco  WB   Col  

Seattle  Col  UA  

Washington  Rep   .20th  


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwiH 
instructed.  Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadv?ay   New  York  City 


AIR  CONDITIONING 


WE  OVERBOUGHT  LAST  YEAR- 
MUST  UNLOAD.  Blowers,  from  $30.75;  Air 
Washers,  froin  $20.00;  Exhaust  Fans,  from 
$9.80;  Directional  Dififusers,  from  $11.65.  Free 
Bulletin,  S.  O.  S.  Cinema  Supply  Corp.,  636 
Eleventh  Ave.,  New  York  City. 

BUY  BLOWERS,  WASHERS,  variable 
speed  pulleys,  motors  now.  New  and  used.  You'll 
be  disappointed  later.  SOUTHERNAIRE,  145 
Walton,  Atlanta,  Ga. 


BOOKS 


SYSTEMATIZING  THEATRE  OPER- 
ATION, a  condensed,  easy-to-read  book 
covering  every  important  phase  of  theatre 
operation.  Written  by  "Chick"  Lewis.  Sent 
postpaid  upon  receipt  of  $1.00  in  cash,  check 
or  money  order.  Address,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 


EQUIPMENT  WANTED 

ARCS.  RECTIFIERS,  PROJECTORS, 
16mm,  35mm.  Give  age,  condition,  lowest  price, 
first  letter.  Box  553,  Showmen's  Trade  Re- 
view, 1501  Broadway,  New  York  City. 

HIGHEST  PRICES  PAID— For  Simplex 
projectors,  15  and  30  ampere  rectifiers,  RCA 
sound  equipment.  What  have  you?  Box  556, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 

SIMPLEX.  DE\'RY,  HOLMES,  also  Arcs 
Rectifiers.  16mm  equipment.  Charles  Finger, 
W'arwick,  N.  Y. 


NEW  EQUIPMENT 


CLEAN  MERCHANDISE— NO  SEC- 
ONDS—BUY WHILE  YOU  CAN.  Bausch 
Lomb  Series  II,  6"  Lenses,  $19.50;  Luxlite 
Series  I,  $4.95 ;  Tetco  Fire  Extinguishers, 
$1.79;  Ten  Section  Film  Cabinets,  $22.50;  Type 
868  Photocells,  $1.49;  Automatic  Curtail  Con- 
trols, $74.95.  S.  O.  S.  Cinema  Supply  Corp., 
636  Eleventh  Ave.,  New  York  City. 

TRY  MAGIC  EYE  FREE— Colortone  Shut- 
ters remove  high  intensity  glare  yet  -dd  blue  to 
yellow  low  intensity  too!  Powers,  $17.25  each; 
Simplex  $19.75  each.  Give  machine  make,  front 
or  rear  shutter,  shaft  diameter.  Colortone  Mfg. 
Co.,  1944  Coney  Island  Ave.,  Brooklyn,  New 
York. 

BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 

SITUATIONS  WANTED 

MANAGER — 14  years  chain  and  independent 
experience.  References.  Go  anywhere.  M.  E. 
Berkhimer,  Lusk,  Wyoming. 


SOUND  EQUIPMENT 

"FAITHFUL  TO  YOUR  EQUIPMENT," 
writes  P.  A.  Tyler,  Anthony,  New  Mexico, 
"BECAUSE  I  BELIEVE  S.O.S.  SOUND  IS 
GOOD."  That's  his  second  installation.  Com- 
plete systems  $282.00— terms  $2.50  weekly. 
S.  O.  S.  Cinema  Supply  Corp.,  636  Eleventh 
Ave.,  N.  Y.  C. 


SOUND  EQUIPMENT 


RE-OPEN  THAT  SHUTTERED  HOUSE 
—Start  a  circuit.  A  good  portable  will  keep 
competition  out,  make  money  for  you,  too. 
Standard  makes,  16  mm.,  35  mm.  from  $59.50 
Send  for  list.  S.  O.  S.  Cinema  Supply  Corp., 
636  Eleventh  Ave.,  N.  Y.  C. 


THEATRE  FOR  RENT 

-MAJESTIC  THEATRE.  Remodeled.  No 
chairs  or  equipment.  County  seat  2300.  408 
North  Carroll  Street,  Mt.  Carroll,  Illinois. 


THEATRES  FOR  SALE 

THEATRES  IN  CALIFORNIA,  OREGON 
AND  WASHINGTON.  Send  for  list.  A.  A. 
Sheuerman,  25  Taylor  St.,  San  Francisco,  Calif. 

FINE  THEATRE  LESS  THAN  YEAR 
OLD.  All  newest  equipment.  City  of  40,000  on 
California  West  Coast.  Address  Box  557, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  Citv. 


THEATRE  GAMES 

BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 


USED  EQUIPMENT 

^FOR  SALE:  New  pair  latest  model  Holmes 
35  mm.  sound  projectors,  2000  foot  magazines, 
15  watt  amplifier  and  Jensen  speaker.  Wade 
Sutton,  4110  Washington  Drive,  West  Palm 
Beach,  Florida. 

MOVING  — NEED  ROOM  —  SACRIFIC- 
ING THOUSANDS  OF  ITEMS  LIKE 
THESE.  Bell  Howell  Film  Splicers,  $4.95; 
Thide  Automatic  Changeovers,  $14.95;  RCA 
Amplifiers,  $4.95;  RCA  Soundheads,  $39.50, 
others  $9.95 ;  G.  E.  Mazda  Lamphouses,  Regu- 
lators, $3.95;  Rheostats,  $1.75;  Motiograph 
Mechanisms,  $19.95;  Powers,  $39.50;  Simplex 
Intermittents,  $9.95;  Footlights,  Section,  $3.95. 
Send  for  Sale  Circular.  S.  O.  S.  Cinema  Sup- 
ply Corp..  636  Eleventh  Ave.,  New  York  City. 

PASTE  THIS  UP— AFTER  MAY  FIRST 
— S.  O.  S.  CINEMA  SUPPLY  CORPORA- 
TION—New  address— 449  West  42nd  Street, 
New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

YOUR  CHOICE— Peerless,  Strong  Stand- 
ard or  Strong  Junior  lamphouses  $125.00  pair ; 
30  ampere  rectifiers  $75.00  pair,  reconditioned 
and  complete.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 

WHATE\''ER  equipment  you  may  have  that 
you  no  longer  can  use,  can  be  sold  through 
these  columns.  Look  around !  You  may  find 
some  items  that  can  be  turned  into  money 
through  a  Showmen's  Trade  Review  Qassi- 
fied  ad. 


ijPR  27  t[jiiy 

C9PYBIGHI  DEP^SII 


13; 


Lb 


D 


i 

1 


V 


CONG^ 


REVIEWED  IN  THIS  ISSUE 

Page 

Tortilla  Flat  10 
Grand  Central  Murder  10 
The  Wife  Takes  a  Flyer  10 
Saboteur  11 
The  Girl  From  Alaska  1 1 

Hello  Annapolis  11 
So's  Your  Aunt  Emma  11 


*  Complete  -k  Every  Week  * 

BOOKING  GUIDES 

Begin  on  Page  37 


Vol.  36 


No.  14 


April  25 
19    4  2 

CHARLES  E.  CHICK'  LEWIS 

Editor  and  Publisher 


Thi 


REMEMBER  PEARL  HARBOR 


Hunt  Stromberg    (See  Page  8) 


Begins  on  Psge  25 


Tk       I' ')  /  / 


1> 


BUD  ABBOTT  &  LOU  COSTELLO 
in  "RIO  RITA"  with  KathryN 
Grayson  ■  John  Carroll  ■  Patricia 

Dane  •  Tom  Conway  •  Peter  Whitney 
Eros  Volusia  ■  Screen  Play  by 
Richard  Connell  and  Gladys 
Lehman  •  Special  Material  for 
Abbott  and  Costello  by  John  Grant 
Directed  by  S.  SYLVAN  SiMON 
Produced  by  PanDRO  S.  BeRMAN 
A  Metro-Goldwyn-Mayer  Picture 


o 


stet>' 


SOMBREROS  IN  THE  AIR  FOR 
ABBOTT  &  COSTELLO  in  'RIO  RITA"! 

First  hold-overs  as  we  go  to  press:  Harrisburg,  New  Orleans,  Reading,  Memphis,  Dayton 
and  more-a-minute!  Opening  at  Norfolk  is  271  per  cent  of  normal  biz;  at  Memphis 
it's  212  per  cent  and  that's  typical  of  what's  happening  as  America's  First  Comedians 
convulse  the  nation  in  a  magnificent  M-G-M  musical  show  topping  "Ziegfeld  Girl," 
"Strike  Up  The  Band"  and  "Babes  In  Arms."  Reach  for  those  "Rio  Rita"  riches  now. 


April  25,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


That  "Morale"  Ad 

Last  week,  Donahue  &  Coe,  advertising  agency  handling 
many  picture  company  accounts,  carried  an  ad  in  the  New 
York  Times  captioned:  "Morale." 

This  is  the  kind  of  advertising  that  will  do  wonders  for 
motion  pictures  throughout  the  length  and  breadth  of  the 
land.  So  much  so  that  we  would  like  to  see  the  industry 
sponsor  a  complete  series  through  this  same  agency. 

In  the  meantime  the  ad  would  make  a  powerful  40  x  60 
for  theatre  lobbies ;  a  message  for  the  front  page  programs, 
and  perhaps  even  run  as  a  paid  ad  in  local  newspapers. 
We  feel  sure  that  Donahue  &  Coe  will  permit  exhibitors 
to  reproduce  their  copy  and  layout  for  theatre  display  and 
advertising. 

AAA 

An  Industry  Campaign 

Speaking  about  institutional  advertising,  you  undoubted- 
ly noticed  the  large  number  of  ads  being  run  throughout 
the  country  by  various  industries,  notably  the  automobile, 
tire,  chemical  and  other  industries. 

They  are  all  tuned  in  the  same  key,  i.e.,  to  their  war 
efforts  on  behalf  of  the  country.  Well,  what  about  the 
motion  picture  industry?  Aren't  we  doing  a  terrific  job 
in  support  of  the  war  effort,  too? 

And  what  better  time  for  an  all-out  newspaper  campaign 
to  acquaint  the  country's  millions  with  what  we  are  doing. 
Such  a  series  would  not  only  be  timely  but  would  create 
and  build  up  widespread  feeling  of  good  will  for  the  motion 
picture  and  the  theatres. 

UMPI  and  WAC  please  note  for  serious  consideration. 
AAA 

Product  Cuts 

As  near  as  we  can  recall  STR  was  the  first  to  sound  a 
warning  that  the  industry  must  look  ahead  and  prepare 
for  a  possible  curtailment  in  production  due  to  reduction 
in  negative  and  positive  film  stocks. 

It  now  begins  to  look  as  though  our  warning  note  was 
pretty  accurate.  The  cut  may  average  anywhere  from 
fifteen  to  twenty-five  per  cent  unless  the  various  companies 
get  together  and  work  out  to  their  own  satisfaction  the 
matter  of  allocating  a  reduced  quantity  of  film  stock. 

Exactly  what  effect  such  a  cut  would  have  on  the  in- 
dustry in  general  may  not  be  clear  at  the  moment  but  it  is 
important  enough  now  for  all  branches  to  take  stock  and 
look  ahead  against  the  time  it  may  go  into  effect. 
AAA 

One  Year  Later 

A  little  over  a  year  ago  we  conveyed  the  results  of 
experiments  in  many  defense  areas  on  the  question  of 


changing  movie  show  hours  to  conform  to  local  conditions. 
As  near  as  we  can  recall  the  first  try-outs  along  these  lines 
were  worked  out  by  H.  F.  Kincey  in  the  North  and  South 
Carolina  territories. 

Film  Daily  this  week  carried  a  headline  reading :  "Show 
Hours  Shifts  In  Prospect.  Will  Meet  Defense  Workers' 
Requirements." 

At  the  time  we  first  carried  this  advice  many  theatremen 
in  similar  situations  requested  additional  information, 
much  of  which  was  told  to  us  by  Mr.  Kincey  personally 
when  we  talked  with  him  in  Charlotte.  As  a  result  we 
know  that  revised  schedules  and  even  the  theatre  adver- 
tising was  geared  to  meet  this  new  twist  and  in  most 
instances  it  proved  highly  profitable. 

Today,  with  most  of  the  nation's  industries  neck  deep  in 
war  contracts,  it  is  reasonable  to  assume  that  hundreds  of 
other  situations  might  well  consider  such  policy  changes 
as  is  necessary  to  conform  to  working  hours  and  local 
conditions  so  that  workers  on  all  shifts  can  still  find  time 
for  some  movie  relaxation. 

AAA 

Daylight  Saving  Time 

With  the  entire  country  now  running  on  war  time,  ex- 
hibitors, organizations  and  all  legislative  groups  should  get 
organized  to  fight  any  additional  hours  being  added  to  the 
one  already  in  force. 

Concerted  action  and  a  united  front  is  vitally  necessary 
if  such  attempts  are  to  be  successfully  counteracted.  But 
remember,  unless  you  start  your  fight  quickly  you  may 
find  the  additional  obstacle  written  into  the  statutes  before 
you  wake  up. 

The  additional  hour,  if  invoked,  can  cost  you  10  to  25% 
of  your  receipts  during  the  summer  months.  Which  makes 
it  a  real,  serious  threat  not  to  be  treated  lightly. 

AAA 

Manpower  Shortage 

The  industry  in  its  various  branches  is  only  beginning  to 
feel  the  pinch  of  a  manpower  shortage  due  to  the  large 
number  called  or  soon  to  be  summoned  to  the  colors  plus 
those  who  have  made  lucrative  connections  in  defense  work. 

The  theatre  branch  will  be  the  hardest  hit  because  it 
employs  a  much  larger  percentage  of  men  falling  into  the 
military  age  limits.  Surprisingly,  until  just  recently,  very 
little  had  been  done  by  the  theatre  interests  to  prepare  for 
the  shortage  soon  to  become  acute. 

The  training  of  new  men  to  take  the  places  of  those  who 
must  leave  is  vitally  important  now. 

— "Chick"  Lewis 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


April  25,  1942 


Blackout,  Air  Raid  Regulations 
for  Theatres  Issued  by  O.  C.  D. 


Suggested  regulations  for  theatres  for  black- 
outs and  air  raids  are  ready  for  distribution 
to  theatres  throughout  the  country  by  the  Office 
of  Civilian  Defense.  The  regulations  are  con- 
tained in  a  booklet  of  16  pages  which  deals  with 
every  phase  of  the  subject. 

Acknowledgement  is  made  to  the  A.R.P. 
Division  of  the  War  Activities  Board,  Motion 
Picture  Industry  and  of  the  many  suggestions 
that  have  come  in  from  all  parts  of  the  country. 
The  Theatre  Defense  Bureau  of  the  Los  Angeles 
Civilian  Defense  Council  is  particularly  noted. 

Definitions  of  blackouts  and  air  raid  warnings 
and  the  method  by  which  they  are  ordered  is 
illustrated. 

Responsibilities  of  theatre  owners  and  man- 
agers are  put  into  11  different  categories:  to 
provide  the  mechanical  means  by  which  all 
warnings  will  be  received  promptly  and  can  be 
transmitted  immediately  to  the  theatre  warden ; 
to  make  certain  that  the  blackout  of  the  theatre 
can  be  effected  rapidly  and  is  complete ;  to 
prepare  an  emergency  lighting  system  which  will 
not  afifect  the  blackout,  but  which  will  provide 
a  necessary  minimum  of  light  to  prevent  con- 
fusion among  personnel  and  patrons ;  to  prepare 
signs  and  directions  in  the  theatre  that  patrons 
and  personnel  can  follow  to  exits  and  first-aid 
posts  including  illuminated  signs  and  blackout 
tested  illuminated  routes ;  to  eliminate  possible 
building  hazards ;  to  organize  emergency  com- 
munications, signalling  and  messenger  systems 
within  the  theatre  and  to  the  zone  warden ;  to 
make  safety  provisions  for  furnace  boilers,  gas 
tanks  and  vital  points ;  to  appoint  a  theatre 
warden  and  a  "Theatre  Defense  Group"  from 
personnel ;  to  organize  completely  and  train  the 
"Theatre  Defense  Group"  so  that  it  is  prepared 
to  cope  with  any  emergency ;  to  provide  equip- 
ment for  the  building  and  the  group ;  to  maintain 


The  motion  picture  industry  will  be  given 
increasing  responsibilities  in  both  the  fields  of 
morale-building  and  information  regarding  war 
progress  via  special  films,  and  in  the  field  of 
persuading  the  public  to  invest  savings  in  War 
Bonds  and  Savings  Stamps.  In  the  latter  job, 
both  the  theatres  and  the  studio  star  names  will 
figure  most  importantly. 

The  theatre  drive  to  stimulate  Bond  and 
Stamp  sales  will  be  carried  forward  under  an 
organized  program  which  will  get  under  way 
on  May  30  and  continue  for  the  duration  of  the 
war. 

The  theatre  activity  is  under  the  chairmanship 
of  Joseph  Bernhard  and  is  sponsored  by  the 
Theatres  Division  of  the  War  Activities  Com- 
mittee. A  radio  broadcast  on  May  29th  will 
launch  the  drive  during  which  the  screen  will  be 
used  extensively  for  promoting  the  Bond  sales 
as  well  as  other  activities. 

A  complete  press  book  detailing  a  wide  variety 


INDEX  OF  DEPARTMENTS 

Page 


Advance   Dope    36 

Box-office  Slants    10 

Feature  Booking  Guide   37 

Hollywood    22 

Newsreel  Synopses   36 

Program  Exchange    16 

Selling  the  Picture   17 

Shorts  Booking  Guide   40 

Short  Subject   Reviews   36 

Showmanalysis    24 

Variety  Club  Notes   9 


Manual  for  Emergencies 

The  suggested  air  raid  and  blackout  precau- 
tions regulations  prepared  and  published  by 
the  U.  S.  Office  of  Civilian  Defense  consti- 
tutes one  of  the  best  organization  manuals  for 
meeting  emergencies  so  far  offered  to  theatre- 
men,  and  it  is  recommended  that  whether 
theatremen  operate  in  areas  which  are  con- 
sidered hazardous  from  the  standpoint  of 
probable  air  raids,  or  are  in  territories  con- 
sidered as  remote  from  such  attacks,  all  ex- 
hibitors should  obtain  a  copy  of  this  book  and 
retain  it  on  file. 

If  you  do  not  receive  a  copy  in  due  course 
communicate  with  this  publication  and  efforts 
will  be  made  to  supply  you.  Address  SHOW- 
MEN'S TRADE  REVIEW,  1501  Broadway,  New 
York,  N.  Y. 


close  liaison  with  the  zone  warden  or  Local 
Citizens'  Defense  Corps. 

Complete  instructions  are  given  for  the  The- 
atre Defense  Group  and  a  list  of  equipment  is 
included.  Training  of  personnel  is  directed  with 
a  list  of  training  books  for  study.  General 
suggestions  and  instructions  on  how  to  control 
incendiary  bombs  conclude  the  booklet. 

Meanwhile  the  Los  Angeles  Theatre  Defense 
Bureau  has  adopted  a  standard  recording  to 
advise  the  public  of  a  blackout.  The  first  of 
three  recordings  interrupts  the  program  to 
notify  the  audience  that  a  blackout  is  in  effect. 
The  second  at  the  close  of  the  feature  picture 
reminds  the  public  that  Army  regulations  pro- 
hibit anyone  leaving  the  theatre  until  the  all 
clear  is  sounded.  The  third  and  last  states  that 
the  blackout  is  over  and  thanks  the  audience  for 
its  cooperation. 


of  methods  to  carry  on  the  drive  at  theatres  will 
be  available  soon.  Included  in  the  manual  are 
plans  for  selling  Stamps  in  lobbies  ;  methods  of 
enlisting  the  cooperation  of  the  American 
Women's  Volunteer  Service ;  how  to  obtain  one- 
minute  speakers,  how  to  work  announcements 
into  signature  cuts,  suggested  scripts  for  radio 
announcements,  etc.  So  that  the  industry  may 
get  credit  for  the  Bonds  and  Stamps  sold  in 
theatres,  the  book  also  details  a  method  for 
making  reports.  The  back  page  has  been 
designated  for  use  as  a  poster  over  the  box-office. 

While  many  theatres  are  already  selling 
Bonds  or  Stamps,  or  both,  the  Theatres  Division 
of  the  WAC  seeks  to  enlist  every  house  in  the 
nation  as  a  ix)int  where  they  may  be  purchased. 


Walter  J.  Rich,  Pioneer 
In  Sound  Pictures,  Dies 

Walter  J.  Rich,  a  pioneer  in  the  introduction 
of  talking  pictures,  died  this  week.  He  was  the 
organizer  and  first  president  of  the  Vitaphone 
Corp.  Rich  interested  the  Warner  brothers  in 
sound-on-film  and  with  them  formed  the  Vita- 
phone  Corp.  in  1926.  A  year  later  he  sold  his 
stock  interest  to  the  Warner  Bros. 


FWC  Theatres  Raise  Prices 

All  Fox  West  Coast  Theatres  in  the  Los 
Angeles  area  increased  admission  prices  for 
week-ends  from  55  cents  to  65  cents  beginning 
last  Saturday.  Similar  scales  are  in  effect  at 
the  RKO  Hillstreet,  Pantages  and  Orpheum 
Theatres. 


19  Exhibitor  Groups 
Approve,  3  Reject 
New  UMPI  Sales  Plan 

Several  more  organizations  approved  the 
UMPI  plan  for  revised  selling  this  week,  while 
one  more  group,  the  MPTO  of  North  and 
South  Carolina  rejected  it.  Meanwhile,  four  of 
the  five  major  distributors  in  letters  to  individual 
exhibitors  and  exhibitor  organizations  stated 
that  there  would  be  no  more  forcing  of  shorts 
and  newsreels  with  feature  contracts.  MGM, 
20th-Fox,  Warner  Bros,  and  RKO  wrote  letters, 
while  Paramount  has  advised  its  district  mana- 
gers that  the  sales  force  has  been  instructed  to 
adhere  to  the  provision  of  the  consent  decree 
covering  the  forcing  of  shorts.  Each  of  the  four 
companies'  letters  asked  any  exhibitor  upon 
whom  shorts  were  forced  to  write  to  the  home 
office,  relating  the  full  facts,  and  further  pledged 
that  regardless  of  the  outcome  of  the  complaint, 
the  relations  between  the  company  and  the  ex- 
hibitor would  not  be  affected  in  any  way. 

The  UMPI  sub-committee  on  trade  practices 
is  expected  to  meet  early  next  month  to  take  up 
other  points  aside  from  the  new  sales  plan.  It 
is  hoped  that  by  that  time,  sufficient  votes  can 
be  obtained  from  the  exhibitor  organizations  to 
announce  approval  of  the  new  selling  plan.  The 
sub-committee  will  make  a  trip  to  Washington 
to  lay  the  entire  plan  before  Department  of 
Justice  officials.  Several  points  of  the  unity 
program  require  a  revision  of  the  Consent  De- 
cree for  which  the  approval  of  the  Department 
of  Justice  is  required. 

So  far  19  exhibitor  groups  have  approved  the 
new  selling  plan  and  three  have  rejected  it.  The 
19  approving  groups  are: 

MPTO  of  VirRinia 

ITO  of  Iowa-Nebraska 

UMPTO  of  Eastern  Penna. 

Intermountain  Theatres  Assoc. 

Allied  of  Oregon 

Allied  of  Washington 

Texas  Theatre  Owners,  Inc. 

West  Virginia  Theatre  Managers  Ass'n 

MPTO  of  Arkansas,  Mississippi  and  Ten- 

tl6SS66 

MPTO  of  Rhode  Island 

ITOA  of  New  York 

Allied  of  New  York  (MPTOA  Affiliate) 

ITPA  of  Wis.  and  Upper  Michigan 

MPTO  of  St.  Louis 

MPTO  of  District  of  Columbia 

MPTO  of  Rhode  Island 

MPTO  of  Oklahoma. 

Pacific  Coast  Conference  of  Independent 
Theatre  Owners,  embracing  its  Wash- 
ington, Oregon,  Northern  California  and 
Southern  California  units. 
MPTO  of  Connecticut 
The  following  groups  have  rejected  the  plan: 
Southeastern  Theatre  Owners  Association 
MPTO  of  North  and  South  Carolina 
Independent  Exhibitors  of  New  England 


SHOWMEN'S    TRADE  REVIEW 

Vol.  36,  No.  14  April  25,  1942 

Title  and  Trade  Mark  Registered  U.  S.  Patent  Office 

Published  every  Friday  by  Showmen's  Trade  Review, 
Inc.,  1501  Broadway,  New  York  City.  Telephone 
BRyant  9-5606.  Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Editor;  Robert 
Wile,  Managing  Editor;  Joseph  H.  Gallagher,  Film 
Advertising  Manager;  Harold  Rendall,  Equipment  Ad- 
vertising Manager;  West  Coa3t  Office,  G'laranty  Bldg., 
6331  Hollywood  Blvd.,  Hollywood,  Calif.,  Telephone 
Hollywood  1390,  Ann  Lewis,  manager;  London  Rep- 
resentative, Milton  Deane,  185  Fleet  St.,  London  E.C. 
4;  Australian  Representative,  Gordon  V.  Curie,  1  Elliott 
St.,  Homebush,  Sydney,  Australia.  Subscription  rates 
per  year:  $2.00  in  the  United  States  and  Canada;  For- 
eign, $5.00.  Single  copies,  ten  cents.  Subscribers  should 
remit  with  order.  Entered  as  second  class  matter  Feb- 
ruary 20,  1940,  at  the  Post  Office  at  New  York,  N.  Y.. 
under  the  Act  of  March  3,  1879.  Contents  copyrighted 
1942  by  Showmen's  Trade  Review,  Inc.  Printed  in  U.S.A. 
Address  all  Communications  tn : 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway,  New  York  City 


Industry  Mobilizing  to  Build  Morale,  Impart 
War  Information  and  Boost  Bond,  Stamp  Sales 


Afyril  25.  ]042 


S  H  O      M  E  N  '  S    TRADE  REVIEW 


Page  5 


Schenck  Heads  Army  Theatre-Acquisition  Plan  Still  Alive 

Navy  Relief  Campaign 


Nicholas  M.  Schenck 


Theatres,  studios,  exchanges,  home  offices 
and  all  other  industry  branches  and  affiliates 
will  join  in  a  nation-wide  drive  May  14-20  to 
raise  funds  for  the  Army 
and  Navy  Emergency  Re- 
lief. Nicholas  M.  Schenck, 
who  was  chairman  of  the 
March  of  Dime  Drives, 
will  also  head  the  Army 
and  Navy  Relief  cam- 
paign. Co-chairmen  are 
Charles  C.  Moskowitz, 
Barney  Balaban,  Harry 
Brandt,  Joseph  Bernhard, 
George  Schaefer,  Spyros 
Skouras  and  Gus  Eyssell. 
Harry  M.  Warner  will 
be  chairman  of  studio 
donations.  Si  Fabian  has 
been  named  treasurer ; 
.Abe  Montague  will  be  in  charge  of  e.xchange 
contributions,  Leonard  Goldenson  in  charge  of 
home  office  contributions.  Oscar  Doob  will 
handle  publicity  with  Lionel  Toll  and  the  War 
Activities  Publicity  Division  cooperating. 

Soon  after  the  announcement  of  the  drive  was 
made  this  week,  exhibitors  started  to  send  in 
their  pledges  to  make  audience-collections.  RKO. 
Loew's,  Warner's,  Paramount,  Brandt,  Century. 
Skouras,  Randforce,  Cinema  and  dozens  of 
other  circuits  were  among  the  first  to  pledge 
their  support. 

Max  A.  Cohen  has  been  named  New  York 
State  chairman  for  the  drive.  A.  C.  Hayman 
is  Buffalo  chairman  with  Ralph  Maw,  Sidney 
Sampson  and  Sidney  L.  Grossman  as  co-chair- 
men. Lou  Golding  is  chairman  of  the  .Albany 
territory  with  C.  J.  Latta  and  Herman  L. 
Ripps  as  co-chairmen.  In  the  New  York 
metropolitan  area,  Leo  Brecher,  C.  C.  Mosko- 
witz, Wilbur  B.  England  and  Marvin  H. 
Schenck  are  co-chairmen.  Field  chairmen  are 
Sam  Rinzler  for  Brooklyn,  Henry  Randel  for 
Manhattan,  Fred  Schwartz  for  Long  Island. 
Leo  .\brams  for  the  Bronx  and  Staten  Island 
and  Bob  Weitman  for  Times  Square. 


RKO  Announces  Trade  Showings 
For  Sixth  Block  of  5  Pictures 

Trade  screenings  for  RKO's  sixth  group  of 
five  pictures  were  announced  this  week.  "My 
Favorite  Spy"  and  "Mexican  Spitfire  Sees  a 
Ghost"  will  be  shown  on  Monday,  May  4 ;  "The 
Falcon  Takes  Over"  and  "Syncopation"  will 
be  screened  on  Tuesday,  May  5,  and  "Powder 
Town"  on  Wednesday,  May  6,  in  all  cities 
except  St.  Louis  where  each  showing  will  be 
one  day  later. 


"Yankee"  for  '42-'43  Release 

"Yankee  Doodle  Dandy"  will  be  the  first 
Warner  picture  on  the  1942-43  schedule,  it  was 
announced  this  week.  The  picture  probably 
will  be  given  the  same  handling  as  "Sergeant 
York,"  with  a  limited  number  of  engagements 
until  the  1943-44  season. 


Morgenthau  on  Screen 

The  War  Activities  Committee,  cooperating 
with  the  Treasury  Department,  has  made  avail- 
able 10  000  advance  prints  of  excerpts  from 
S3cretary  Morgenthau's  speech  urging  pur- 
chases of  War  Bonds  and  Stamps.  The  speech 
was  delivered  Thursday,  but  important  passages 
were  previously  filmed  and  prints  shipped  to 
theatres  in  all  parts  of  the  nation.  In  many 
cities  the  pictures  were  flashed  on  screens 
a. most  simultaneously  with  Morgenthau's  de- 
l  very  of  the  address. 


It  was  learned  this  week  on  good  authority  that  the  decision  of  United  Artists  to  enter  the 
theatre  field  has  not  been  abandoned.  The  announcement  of  a  plan  to  acquire  theatres  in  certain 
key  territories  was  made  several  months  ago  by  UA. 

According  to  the  information  obtained  this  week,  the  program  for  theatre  acquisitions  has  been 
"merely  in  abeyance"  pending  the  organization  of  other  matters  concerned  with  production  and 
distribution.  The  plan  as  originally  announced  called  for  the  purchase,  either  outright  or  controlling 
interest,  of  theatre  properties  now  operating  in  key  cities.  The  houses  would  be  operated  directly 
by  UA  or  under  "positive  and  controlling  supervision"  of  the  company,  it  was  explained  at  the  time 
the  plan  was  announced.  It  was  indicated  that  while  no  definite  program  for  carrying  the  idea 
through  has  been  set,  a  move  to  enter  the  theatre  field  may  be  made  by  UA  in  the  very  near  future. 


Producers-Distributors 
Group  Named  by  WPB 

The  Motion  Picture  Producers  and  Distribu- 
tors Industry  Advisory  Committee,  announced 
this  week  by  the  Bureau  of  Industry  Advisory 
Committees  of  the  WPB,  with  M.  D.  Moore  as 
presiding  officer,  held  its"  first  meeting  in  Wash- 
ington Tuesday.  The  committee  is  made  up 
as  follows  : 

Barney  Balaban,  Paramount  Pictures  ;  Carrol 
Sax,  Warner  Bros. ;  VN^illiam  F.  Rodgers, 
MGAI ;  Jed  Buell,  Commander  Pictures ;  A. 
Montague,  Columbia  Pictures;  John  J.  O'Con- 
nor, Universal ;  O.  Henry  Briggs,  Producers 
Releasing  Corp. ;  Herman  Robbins,  National 
Screen  Service;  M.  J.  Siegel,  Republic  Pictures; 
W.  Ray  Johnston,  Monogram ;  Earl  Sponable, 
Fox  Movietone ;  N.  Peter  Rathvon,  Pathe  News  ; 
Louis  DeRocheniont,  March  of  Time ;  George 
Weeks,  Range  Busters  Pictures ;  Gradwell  L. 
Sears,  United  Artists ;  Ray  Klune,  Society  of 
Independent  Motion  Picture  Producers. 

The  committee  was  advised  by  speakers  rep- 
resenting the  WPB  to  conserve  materials  and 
manpower  as  much  as  possible. 


Maintaining  Morale 
Held  20tli-Fox  Aim 

First  efforts  of  20th  Century-Fox  under  its 
new  administration  will  be  devoted  to  the  im- 
portant responsibility  of  maintaining  public 
m,)rale  at  the  high  level  required  for  successful 
l)rosecution  of  the  war,  Spyros  P.  Skouras, 
piesident  of  the  corporation,  declared  last 
Tuesday  following  the  annual  stockholders' 
meeting  held  at  the  Home  Office  in  New  York. 

"All  industries  have  been  summoned  by  the 
government  to  help  win  the  war,"  declared 
Skouras.  "Ours  has  been  given  the  high  privilege 
of  seeing"  that  public  morale  is  kept  constant 
and  high.  This  is  a  tremendous  responsibility 
and  a  serious  obligation,  but  I  know  that  our 
great  organization  will  measure  up  to  the  im- 
portance of  the  job  assigned  to  us." 

The  following  directors  were  elected :  H. 
Donald  Campbell,  John  R.  Dillon,  William 
Goetz,  Daniel  O.  Hastings,  Spyros  P.  Skouras, 
Darryl  F.  Zanuck,  William  C.  Michel,  William 
P.  Philips,  Seton  Porter,  Sydney  Towell  and 
Wendell  L.  Willkie. 


m 


MM  mm  •  mm  mm 


in   .  « 


It  lakes  a  gal  like  Rita 
to  play  a  gal  like  Sal! 
And  it  takes  the  show- 
men of  20th  to  give  you 
a  show  like  this! 


Wl 


ith 


^  '  '  A   ft  ^ 


JAMES  GLEASON  •  PHIL  SILVERS  •  MONA 
MARIS  .WALTER  CATLETT.  FRANK  ORTH 

Directed  by  Irving  Cummings 

Produced  by  Robert  Bassler    •    Screen  Play  by  Seton  I. 
Miller,  Darrell  Ware  and  Karl  Tunberg 
Dances  Staged  by  Hermes  Pan  and  Val  Raset 


Hear  Paul  Dresser's  most  famous  songs,  including  "MY  GAL  SAL" 
"ON  THE  BANKS  OF  THE  WABASH,"  "COME  TELL  ME"! 


Page  8 


SHOWMEN'S    TRADE  REVIEW 


ApHi  25,  1Q42 


Stromberg  Welcomed  by  UA  Executives 

Edward  C.  Raftery,  David  0.  Selznick,  Hunt-  Stromberg  and  Gradwell  L.  Sears  posed  together  at  the 
cocktail  party  given  in  Stromberg's  honor  on  Monday  afternoon,  when  his  association  with  United  Artisi-j 
was  announced. 

1942-43  Program  in  Productionlas 
Distributors  Finish  Current  Quotas 


With  the  current  season's  quota  of  features 
virtually  completed  and  production  of  1942-43 
pictures  well  under  way,  it  is  indicated  that  the 
opening  of  the  new  selling  season  will  find  major 
distributors  with  a  record  number  of  films, 
ready  for  release.  Many  factors  have  induced 
this  speed-up  of  production,  and  with  uncer- 
tainty as  to  selling  methods  to  be  followed,  the 
large  back-log  of  product  puts  the  producer- 
distributors  in  a  position  to  meet  any  eventuality. 
Announcements  of  next  season's  product  sched- 
ules probably  will  await  some  clarification  of 
the  selling  situation  that  will  evolve  from  dis- 
cussions of  the  UMPI  plan  and  the  industry's 
pretty-generally  agreed  position  that  some  sub- 
stitute should  be  found  for  the  consent  decree 
method  with  its  blocks-of-five  or  less. 

The  product  situation  shapes  up  as  follows : 

Columbia  has  46  features  either  completed  or 
in  work  and  a  commitment  of  only  48  for  the 
entire  season.  The  entire  program  of  16 
Westerns  is  also  either  completed  or  in  work. 
Some  of  the  features  may  be  for  next  season's 
release  but  the  company  can  easily  meet  its  full 
quota  in  the  next  two  months  with  an  ample 
margin  for  1942-43. 

MGM  made  no  definite  commitment  but  has 
usually  released  from  44  to  48  pictures  a  year. 
Indications  are  that  this  year's  quota  will  be 
about  the  sair.e.  But  MGM  has  a  total  of  55 
pictures  either  finished  or  in  production. 

Paramount  already  has  five  pictures  for  next 
year  in  work  and  this  year's  entire  line-up 
completed.  Fifty-three  pictures  are  on  the  com- 
pany's books  as  either  released  or  in  production  ; 
only  48  were  scheduled  for  this  year  including 
eight  blocks  of  five,  two  special  releases  and 
six  Westerns. 

Monogram  sold  32  features  and  24  Westerns 
and  has  either  completed  or  in  work  25  features 
and  16  Westerns — a  good  proportion  of  the 
total  commitment. 

Producers  Releasing  Corp.  has  either  com- 
pleted or  in  work  27  out  of  the  42  pictures 
scheduled  for  this  season. 


Lohrenz  and  Rose  Join  UA 

Rud  Lohrenz,  who  resigned  last  week  as 
central  district  manager  for  Warner  Bros.,  has 
been  named  midwest  district  manager  for 
United  Artists.  Sid  Rose,  Warner  Bros.'  Chi- 
cago exchange  manager  who  also  resigned  last 
week,  has  been  named  to  a  similar  post  for 
United  Artists.  Rose  replaces  Ben  Eisenberg. 
Lohrenz  succeeds  Charles  Stern,  who  will 
assume  an  important  Eastern  sales  post. 


RKO  will  probably  have  34  of  its  own  pictures 
on  the  current  year's  program  plus  two  from 
Walt  Disney,  two  from  Samuel  Goldwyn  and 
six  Westerns.  Of  this  number,  all  are  either 
in  work  or  completed  and  future  production 
will  be  for  the  1942-43  program. 

Republic  has  a  program  for  the  current  season 
of  32  pictures  and  30  Westerns  and  has  either 
completed  or  in  work  23  pictures  in  each 
category.  The  company  will  easily  be  able  to 
finish  its  current  season's  commitment  before 
Sept.  1,  and  should  by  that  time  also  have  a 
good  start  on  the  1942-43  program. 

Twentieth  Century-Fox  because  of  its  earlier 
selling  season,  beginning  August  1  and  ending 
July  31  each  year,  is  usually  ahead  of  the  other 
companies  and  this  year  is  no  exception.  The 
company  has  completed  its  1941-42  program  of 
48  features  and  four  Westerns  and  in  addition 
has  11  features  for  1942-43  either  completed  or 
well  on  tiie  way  toward  completion.  Yet  release 
of  the  first  of  these  is  four  months  ofif. 

United  Artists'  program,  usually  flexible,  finds 
that  company  with  a  program  of  24  pictures  for 
the  current  season  of  which  10  are  the  so-called 
Streamliners  being  made  by  Hal  Roach. 

Universal's  heavy  commitment  of  61  pictures 
including  Western  and  action  pictures  is  com- 
pleted and  this  company,  too,  is  making  good 
headway  on  its  1942-43  program.  Seven  pic- 
tures are  in  work.  The  aim  is  to  have  25% 
of  the  year's  quota  completed  before  the  season 
opens  and  its  appears  to  be  an  easy  mark  to 
obtain  for  this  company. 

Warner  Bros,  has  a  total  of  42  pictures  com- 
pleted or  in  work  and  is  expected  to  finish  up 
the  season  with  about  48.  "Yankee  Doodle 
Dandy,"  another  completed  film  is  for  1942-43 
release.  Some  of  the  42  doubtless  will  be  held 
over  for  next  season  while  forthcoming  product 
will  be  rushed  into  release  this  season. 


'Yankee  Doodle  Dandy'  Premiere 
Set  for  May  28  in  New  York 

"Yankee  Doodle  Dandy,"  the  new  James 
Cagney  picture  based  on  the  life  of  George  M. 
Cohan,  will  have  its  world  premiere  in  New 
York  on  the  night  of  May  28  at  the  Hollywood 
Theatre. 


Selette  New  York  Visitor 

Eddie  Selette,  manager  of  Warners'  Albany 
Theatre  in  Albany,  was  in  New  York  Wednes- 
day for  the  opening  of  Broadway's  newest  night 
club.  The  Latin  Quarter,  operated  by  his  broth- 
er-in-law, Lou  Walters. 


21  New  Season  Films 
For  UA;  Stromberg  Is 
Signed  fo  5-Year  Pact 

(See  Cover) 

United  Artists  will  release  about  21  feature 
pictures  next  season  and  eight  Hal  Roach 
"Streamliners,"  for  a  total  of  29  films,  President 
Edward  C.  Raftery  said  this  week.  Three  of 
the  features  will  be  made  by  Hunt  Stromberg, 
who  was  signed  this  week  to  a  contract  calling 
for  fifteen  pictures  over  a  five-year  period. 
Stromberg  recently  resigned  from  MGM  after 
having  been  a  producer  with  that  company  for 
17  years.  His  new  association  was  announced 
at  United  Artists'  New  York  offices  on  Monday 
of  this  week. 

The  21 -picture  program  will  also  include  at 
least  two  pictures  to  be  made  by  William 
Cagney,  starring  James  Cagney ;  David  O. 
Selznick  is  expected  to  deliver  at  least  two,  the 
first  of  which  will  be  "Jane  Eyre"  witli  "Keys 
of  the  Kingdom"  likely  to  be  the  second ;  Sol 
Lesser  is  on  the  schedule  for  one  picture ; 
Edward  Small  will  cut  his  program  down  to 
two  or  three  pictures  instead  of  the  six  he  had 
customarily  been  making ;  Alexander  Korda  will 
probably  make  two  pictures  for  UA  release ; 
Arnold  Pressburger  and  the  Loew-Lewin  pro- 
ducing team  will  each  make  one. 

Stromberg  is  now  in  New  York  negotiating 
for  important  story  properties.  He  will  an- 
nounce the  title  of  his  first  production  in  about 
thirty  days.    It  will  be  released  in  the  late  Fall. 

During  his  17  years  with  MGM,  Stromberg 
produced  such  pictures  as  "The  Great  Ziegfeld," 
"Northwest  Passage,"  "The  Women,"  "The 
Thin  Man,"  "Naughty  Marietta,"  "Ah,  Wilder- 
ness!" "Letty  Lynton,"  "Dancing  Daughters," 
"Maytime"  and  "Sweethearts." 


Government  Officials  Attend 
'Saboteur'  Premiere  in  Capital 

Before  an  audience  comprised  for  the  most 
part  of  directors  of  the  United  States'  war  effort, 
Universal's  "Saboteur"  had  its  gala  world 
premiere  Wednesday  evening  at  the  RKO  Keith 
Theatre  in  Washington. 

Prominent  personages  present  included  Lieut. 
Gen.  Henry  H.  Arnold,  commander  of  the  Army 
Air  Force ;  Attorney  General  Francis  Biddle ; 
Supreme  Court  Justice  Frank  Murphy ;  Post- 
master General  Frank  Walker;  Major  Frank 
Capra ;  Stephen  Early  and  Marvin  Mclntyre, 
secretaries  to  the  President;  James  Landis, 
Civilian  Defense  head;  Paul  V.  McNutt,  Fed- 
eral Security  Agency  head;  Sidney  Hillman, 
0PM  Labor  coordinator;  Major  Gen.  R.  E. 
Lee;  Major  Gen.  V.  L.  Peterson;  Major 
Gen.  Myron  C.  Cramer;  Assistant  Attorney 
General  Thurman  W.  Arnold;  Secretary  of 
Agriculture  Claude  R.  Wickard;  Senators  W. 
Warren  Barbour,  Alben  W.  Barkley,  Hattie 
W.  Caraway,  Albert  B.  Chandler,  and  others. 


Paramount*s  6th  Block 

Paramount  this  week  announced  titles  of 
the  five  pictures  to  be  included  in  the  com- 
pany's sixth  block  of  pictures  for  the  current 
season.  Heading  the  list  is  "Take  a  Letter, 
Darling,"  co-starring  Rosalind  Russell  and 
Fred  MacMurray.  Others  are  "Beyond  the 
Blue  Horizon,"  starring  Dorothy  Lamour  with 
Richard  Denning,  Jack  Haley  and  Patricia 
Morison;  "A  Night  in  New  Orleans,"  with 
Preston  Foster,  Patricia  Morison  and  Albert 
Dekker;  "Sweater  Girl,"  with  Eddie  Bracken, 
June  Preisser  and  Betty  Jane  Rhodes;  and 
"Dr.  Broadway,"  with  Macdonald  Carey,  Jean 
Phillips  and  J.  Carrol  Naish.  Trade  screenings 
will  be  announced  in  the  near  future. 


April  25,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  9 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


^arietp  Club  iSotes; 

JOHN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Bob  Fiske's  Last  Stint  Before  Joining 
Army;  Brian  McDonald  and  C.  C. 
Kellenberg  Also  Slated  to  Go 

Friday  Family  night,  hosted  this  week  by  the 
Crew,  was  another  splendid  event  with  a  grand 
turnout.  Everyone  enjoyed  the  evening  of 
gaiety  and  fun. 

Monday  Night  King  for  a  Day  was  Elmer 
Ecker  and  there  was  an  exceptionally  grand 
turnout. 

],adies  continues  to  work  on  Red  Cross  and 
sewing  each  Tuesday  and  Thursday.  They  are 
Hearing  the  time  of  their  final  examination  in 
First  Aid  and  the  studying  is  becoming  quite 
serious. 

Visitors  this  week  included  Jimmie  Durante, 
Arthur  Treacher,  Jimmie  Dunn,  Red  Marshall, 
George  Price  and  many  others.  Fun  and  prac- 
tical joking  ran  rampant  at  the  club  under  the 
able  direction  of  Jimmie  Durante  and  George 
Price. 

And  this  winds  up  your  reporter's  reporting 
for  some  time  to  come.  Uncle  Sam  has  finally 
put  in  the  call  and  we  report  to  Miami  next 
week  for  a  period  of  intensive  training  in  the 
.Army  Air  Corps  Officers'  Training  School. 
It  was  great  fun  writing  the  weekly  reports  of 
the  activities  of  the  greatest  club  on  earth  and 
it  is  with  mingled  feelings  that  I  take  my  leave. 
.A  great  many  have  gone  before  and  there  will 
be  a  great  many  more  who  will  follow.  I  feel 
safe  in  saying  that  each  will  feel  a  little  twinge 
of  regret  in  leaving  so  many  close  friends.  Next 
to  go  will  be  Brian  McDonald  who  has  already 
made  application,  C.  C.  Kellenberg  who  is 
slated  for  high  position  in  the  armed  forces  and 
probably  many  others  who  up  to  date  have  not 
made  themselves  known. 

P)est  of  luck  to  all,  and  I'll  be  seein'  ya ! 


Tent  No.  4— St.  Louis 

Club  Raises  $22,500  for  Greater  St. 
Louis  Navy  Relief  Fund;  City  Will  Get 
Navy  "E"  Pennant 

Far  exceeding  its  $15,000  quota,  the  St. 
1-ouis  Variety  Club  concluded  the  most  success- 
ful campaign  of  its  existence  when  at  a  luncheon 
at  the  Hotel  Coronado  attended  by  over  300 
l)eople,  it  was  announced  by  Edward  B.  Arthur, 
Variety  Club  committee  chairman,  that  the 
club,  through  its  various  facilities,  had  raised 
over  $22,500  for  the  Greater  St.  Louis  Navy 
Relief  Fund. 

The  check  for  $22,500  was  presented  to 
Charles  Belknap,  Chairman  of  the  St.  Louis 
Committee,  by  Louis  K.  Ansell,  assistant  chief 
barker,  putting  St.  Louis  "over  the  top"  in  its 
drive  for  the  coveted  "E"  pennant  of  the  Navy 
given  to  those  cities  reaching  their  quotas  in 
the  nationwide  drive. 

Belknap,  chairman  of  the  St.  Louis  Chamber 
of  Commerce  and  a  Commander  in  the  United 
States  Navy  in  the  First  World  War,  presented 
.Ansell  with  a  silver  trophy  for  the  club's  new 
headquarters  which  are  to  be  opened  soon,  as  a 
token  of  appreciation  of  Variety's  outstanding- 
work. 

Special  guests  of  honor  at  the  luncheon  were 
outstanding  St.  Louis  radio  commentators  who 
assisted  in  publicizing  the  campaign,  ranking 
Navy,  Marine  and  Coast  Guard  officers  of  the 
St.  Louis  area  and  William  Dee  Becker,  Mayor 
of  St.  Louis. 

Mayor  Becker  lavishly  praised  the  A^ariety 
Club  on  the  fine  work  it  has  been  doing  and  as 
a  climax  to  a  highly  successful  meeting,  was 
made  an  honorary  member  of  the  Club,  by 
acclamation. 


Tent  No.  9— Albany 

Dinner  To  Be  Given  Monday  Honoring 
Moe  Grassgreen;  20th-Fox  Branch 
Manager  25  Years  With  Company 

The  Club  will  honor  Moe  Grassgreen,  branch 
manager  of  20th  Century-Fox,  on  his  25th 
anniversary  with  his  company  at  a  dinner 
to  be  held  at  Dinty  Terrace  Garden  next  Mon- 
day. 

The  occasion  arose  when  it  was  learned 
that  Moe  had  been  with  his  company  for  25 
years  and  a  small  group  of  friends  decided  to 
give  a  private  dinner.  However,  when  the 
news  reached  the  ears  of  Variety  Club  mem- 
bers, they  decided  that  this  was  indeed  an 
occasion  since  Moe  has  been  in  Albany  for 
sometime  and  is  respected  and  admired  by  both 
distributors  and  exhibitors  in  this  area.  Many 
exhibitors  from  this  area  plan  to  be  present 
at  this  dinner  to  honor  Moe. 

Mr.  Grassgreen  started  with  Fox  in  the 
accounting  department  of  the  Home  Office.  He 
soon  rose  to  assistant  manager  of  that  depart- 
ment and  then  was  promoted  to  cashier  in 
Pittsburgh  and  then  Cleveland.  He  soon  be- 
came a  traveling  auditor,  followed  by  the  posi- 
tion of  office  manager  of  Boston  exchange,  then 
salesman  and  finally  sales  manager  of  that 
exchange.  Eight  years  ago  he  was  made  branch 
manager  of  the  Albany  exchange. 

The  committee  in  charge  includes  Neil  Hell- 
man,  Chairman,  Joe  Miller,  Secretary,  Chas.  A. 
Smakwitz,  treasurer.  The  general  committee 
includes  C.  J.  Latta,  Si  Fabian,  Myer  Schine, 
Louis  Schine,  Mike  Kallet,  Wm.  Smalley,  Sam 
Rosen,  Clayton  Eastman,  Max  Westebbe,  Ar- 
thur Newman,  Ben  Smith,  Jerry  Spandau,  Paul 
Krumenacker,  Abe  Stone,  Herman  Ripps,  Nate 
Sodikman,  Lou  Golding,  Ben  Goffstein,  Jimmy 
Daley,  Leon  Herman,  Leo  Rosen,  Doc  Kalison. 


Tent  No.  10 — Indianapolis 

Eighth  Annual  Banquet  Held  Monday 
Night;  Chief  Barker  Collins  Gets  Gift; 
Jim  Haney  Runs  For  Senator 

The  Club's  eighth  annual  banquet  was  held 
Monday  night  in  the  Claypool  hotel  with  ap- 
proximately three  hundred  reservations.  Toast- 
master  L.  J.  McGinley  of  Universal  staged  a 
gala  afifair,  with  Rosey  Rosewell  and  Bob  and 
Gale  Sherwood  doing  the  entertaining.  Chief 
Barker  Ken  Collins  was  presented  with  a  gift 
for  his  faithful  service  to  the  club.  Officers 
were  inducted  by  Marc  W olf.  Following  the 
banquet  a  round-up  was  held  in  the  club 
quarters. 

First  publication  of  V ariety  Club  Servicemen 
news  was  distributed  to  Fort  Harrison  and  the 
Naval  base.  Catholic,  Jewish  and  Protestant 
organizations  flooded  A''ariety  Club  with  praise 
and  compliments. 

Barker  Jim  Haney  of  North  Vernon  is  a 
candidate  for  State  Senator.  Barker  Jake 
Weiss  is  candidate  for  superior  judge. 

The  Associated  Theatre  Owners  of  Indiana 
has  announced  its  annual  outing  at  the  Spink 
Hotel,  Lake  Wawasee,  July  14,  15,  16  with  Marc 
Wolf  in  charge. 

Bill  Pracht  of  Syracuse  is  seriously  ill.  Herb 
Abrams  is  touring  the  state  for  the  Earl  Penrod 
enterprises.  Barker  Mannie  Marcus  has  taken 
over  the  local  Ritz  Theatre.    Wade  Willman 


Buy 

U.  S.  WAR  SAVINGS 
BONDS  and  STAMPS 


is  resting  at  his  Lake  Manitou  home.  Dick 
Frank  heads  the  Club's  big  charity  drive.  The 
Variety  Club  en  masse  attended  the  opening 
baseball  game.  Keith's  reopened  this  week  with 
standard  vaudeville.  Trueman  Rembush  is 
heading  home  from  Florida.  Barker  Harry 
(jorman  resigned  from  the  RKO  staff. 


Tent  No.  11— Washington 

Paulette  Goddard  Visits  Club  Rooms; 
Blackstone,  the  Magician,  Performs; 
New  Orleans  Mardi  Gras  Next  Week 

Paulette  Goddard  paid  a  surprise  visit  to  the 
club  rooms  the  other  night  and  watched  the 
famous  magician,  Blackstone,  perform  a  set  of 
neat  tricks  which  delighted  the  Hollywood  star 
as  well  as  a  host  of  Barkers  and  their  guests. 
Occasion  was  the  Night  of  Magic  put  on  by 
Barkers  (Kings  for  the  Night)  Buck  Stover 
and  Harry  Bachman.  Next  Monday,  Moe  Baer 
and  Frank  Boucher  will  give  the  members  a 
look-see  on  what  takes  place  down  in  New 
Orleans  during  a  Alardi-Gras.  Many  of  the 
members  are  expected  to  attend. 

The  club  was  chuck  full  of  Universal  cele- 
brities who  were  in  town  Tuesday  and  Wednes- 
day for  the  world  premiere  showing  of  Alfred 
Hitchcock's  "Saboteur"  which  played  former 
chief  barker  Hardie  Meakin's  RKO-Keith's. 

If  in  town  next  week,  or  planning  to  come, 
don't  forget  to  put  the  Thursday  night  (April 
30)  Hollywood  A^ictory  Caravan  party  on  the 
list.  It  takes  place  at  Carter  Barron's  Capitol 
and  is  sponsored  for  the  benefit  of  the  Army  and 
Navy  Relief  Societies. 


Tent  No.  13— Philadelphia 

Officers  Inducted  in  Legion  Post  Cere- 
mony; 200  Servicemen  Entertained; 
Mrs.  Biben  Stages  Show 

The  induction  of  officers  for  the  new  American 
Legion  A^ariety  Post  No.  713  was  a  beautiful, 
inspiring  ceremony.  Motion  pictures  were  taken 
of  the  ritual,  and  a  buffet  lunch  was  served. 

Attendance  still  keeps  up  at  the  Tuesday 
night  Gin  Rummy  games.  Another  tournament 
will  be  held  in  the  near  future. 

The  Ladies'  Auxiliary  Red  Cross  first  aid 
classes  are  now  in  their  eighth  week,  with  two 
more  sessions  to  go  before  they  receive  their 
certificates. 

Saturday  night,  a  capacity  crowd  enjoyed  the 
scintillating  floor  show  produced  by  Barker  Sam 
Stiefel,  with  popular  Eddie  White  as  M.C.  Jack 
Lewis  and  his  Alen  of  Music  furnished  the 
dance  tunes. 

Over  two  hundred  blue-jackets,  soldiers,  and 
A'larines  were  entertained  at  a  preview  Sunday 
afternoon  under  the  sponsorship  of  the  Ladies' 
Auxiliary.  Airs.  Harry  Biben  staged  a  "big- 
time"  vaudeville  show,  followed  by  dancing  and 
refreshments.  Tent  No.  13  has  built  up  an 
exceptionally  fine  reputation  in  this  territory 
for  their  "all-out"  Sunday  afternoon  affairs  for 
Uncle  Sam's  service  men.  Since  last  October, 
thousands  of  soldiers,  sailors,  and  Alarines, 
hailing  from  all  parts  of  the  United  States, 
iiave  been  entertained  by  the  Ladies'  Auxiliary, 
and  invitations  to  Philadelphia's  Variety  Club 
are  eagerly  sought  by  the  men  on  leave. 

Guests  this  week  include  Mr.  and  Mrs.  Leber- 
stein  of  the  "Panama  Hattie"  company,  current 
at  the  Forrest  Theatre :  Captains  C.  J.  Betger, 
Grant  Harriman  and  Robert  J.  Aloore,  U.  S.  A. ; 
Lieutenants  L.  C.  Henry,  Wm.  G.  Reed,  and  H. 
A.  Arnold,  U.  S.  N. ;  and  Barkers  Al  Perretz 
of  Tent  No  12,  Alinneapolis  and  Alartin  E. 
Winter  of  No.  19,  Albany. 

VARIETY  CLUB  NOTES  CONTINUE  ON  FACE  14 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


April  25,  1942 


Tortilla  Flat 


MGM  Drama  105  mins. 

(Nat'l  Release,  May) 

AUDIENCE  SLANT:  (Family)  Young 
and  old  will  thoroughly  enjoy  this  pulsing 
narrative  of  love  and  life  among  a  carefree, 
ease-loving  people. 

BOX-OFFICE  SLANT:  Star  names  guar- 
antee good  business  but  you  can  make  it 
exceptional  by  going  after  the  "stay-at- 
homes"  and  other  infrequent  theatre  visitors. 
It's  the  kind  of  a  picture  everybody  will  be 
glad  they  witnessed. 

Cast:  Spencer  Tracy,  Hedy  LaMarr,  John  Garfield, 
Frank  Morgan,  Akim  Tamirof?,  Sheldon  Leonard,  John 
Qualen,  Donald  Meek,  Connie  Gilchrist,  Allen  Jenkins, 
Henry  O'Neill,  Mercedes  Ruffino,  Nina  Campana,  Ar- 
thur Space,  Betty  Wells,  Harry  Burns.  Credits:  Pro- 
duced by  Sam  Zimbalist.  Directed  by  Victor  Fleming. 
Screenplay  by  John  Lee  Mahin  and  Benjamin  Glaser 
from  the  book  by  John  Steinbeck.  Photography  by 
Karl  Freund.    Special  effects  by  Warren  Newcombe. 

Plot:  A  tumble-down  section  of  a  West 
Coast  city  is  inhabited  exclusively  by  a  peo- 
ple of  mixed  Latin,  Indian  and  Caucasian 
blood  known  as  paisanos.  Ignoring  civiliza- 
tion's laws  of  sanitation,  needed  vitamins, 
and  variety  in  diet,  as  well  as  most  of  the 
accepted  social  proprieties,  young  and  old 
wax  carefree,  healthy  and — unmoral.  Among 
their  number  is  a  small  group  of  simple- 
minded  vagabonds  who  look  with  disdain  on 
manual  labor  and  placidly  accept  poverty  and 
companionship  in  drink  and  sin  as  offering 
the  best  solution  for  life's  problems.  Romance 
enters  the  life  of  one  member,  and  since 
matrimony  will  interfere  with  the  loose  liv- 
ing of  the  group,  they  set  to  work  under  the 
guidance  of  a  designing  leader  to  dull  the 
darts  from  Cupid's  bow.  With  gay  abandon 
they  engage  in  various  forms  of  chicanery 
and,  with  atrocious  disregard  for  scruple, 
indulge  in  lies,  petty  thievery,  and  other  acts 
calculated  to  guide  their  friend's  steps  away 
from  the  snare  of  matrimony.  These  lead 
eventually  to  a  rough  and  tumble  fight  in 
which  he  is  seriously  injured.  His  close  call 
with  death  and  protracted  period  of  recovery 
brings  about  the  temporary  reform  of  the 
tricky  leader,  who  manages  things  so  that 
the  desired  marriage  and  a  start  in  business 
await  the  patient  on  release  from  the  hos- 
pital. This  accomplished  the  group  return 
to  their  neglected  jug  and  disregard  for  the 
property  and  personal  rights  of  others. 

Comment:  Some  new  people  have  moved 
into  screenland  and,  while  your  customers 
may  not  like  their  table  manners  and  un- 
sanitary and  unmoral  way  of  living,  Victor 
Fleming  relates  their  story  so  convincingly 
that  they  become  part  and  parcel  of  the  spec- 
tator assembly.  Eulogizing  a  philosophy  of 
life  as  mouldy  and  time  worn  as  the  "Rubi- 
yat,"  which  might  easily  have  been  its  base 
material,  the  film  consistently  and  amusingly 
mocks  and  pokes  fun  at  civilization's  teach- 
ings, the  modern  business  rush,  etc.  It  is 
a  sharp,  clear-cut  presentation  of  whimsically 
amusing  characters — of  lovable  thieves  and 
alcoholic  pranksters — to  whom  nothing  is 
sacred  except  the  precepts  of  the  religion 
that  is  their  heritage.  As  a  whole  the  picture 
is  a  masterpiece  of  art  created  from  the  ex- 
plorings  of  human  existence  in  the  mud  pud- 
dles of  poverty,  lust,  and  petty  crime.  Tracy 
has  never  been  better  than  as  the  scheming, 
petty  chiseler  who  always  manages  to  force 
the  deeds  on  others  and  personally  acquire 
the  benefits  of  the  ill-doing.  Tamiroff,  as 
his  stooge,  is  a  lovable  and  gullible  scoundrel. 
Garfield  is  the  member  who  inherits  property 
and  wants  love.  He  and  LaMarr,  as  the  girl 
in  the  case  (this  time  with  no  glamorous 
wardrobe  or  scintillating  backgrounds),  give 


Legion  of  Decency  Ratings 

(For  Week  Ending  April  25) 

SUITABLE  FOR  GENERAL  PATRONAGE 

Hello  Annapolis  Suicide  Squadron 

SUITABLE  FOR  ADULTS  ONLY 

Falcon  Takes  Over  Man  With  Two  Lives 

Grand  Central  Murder  Mr.  Wise  Guy 

Saboteur 

OBJECTIONABLE  IN  PART 

In  This  Our  Life  Not  A  Ladies'  Man 

Moontide 


great  realism  to  their  delineation  of  two  lov- 
ers, each  suspicious  of  the  aims  and  designs 
of  the  other.  Frank  Morgan,  as  the  scav- 
enging lover  of  dogs,  contributes  a  masterful 
characterization  and  has  a  couple  of  scenes 
that  deserve  a  place  among  "movie  memo- 
ries." To  each  of  the  supporting  players 
great  praise  is  due  for  performances  that 
carry  through  conviction  of  these  curiously 
childlike  people  who  are  always  about  to  do 
something  for  each  other — whose  hearts  are 
soft  and  easily  touched — yet  who,  almost  ab- 
sentmindedly,  always  twist  their  effort  to  the 
satisfying  of  personal  desires.  The  picture 
embraces  all  of  the  tried  and  proven  formula 
of  emotional  appeal  but  is  so  skillfully  han- 
dled that  the  spectator  finds  that  the  desire 
to  laugh  is  different,  that  the  smarting  of  the 
eyes  is  not  the  same,  and  that  the  heart 
strings  are  being  played  upon  more  subtly. 
It  seems  that  just  as  you  open  your  mouth 
to  laugh  something  squeezes  your  heart.  This 
may  not  be  one  of  the  ten  best  pictures  of 
the  year  but  it  is  so  finely  done  from  start 
to  finish  that  it  will  linger  in  the  memory  of 
audiences  for  ten  times  longer  than  the  ten 
best  pictures  of  the  past  ten  years.  In  selling 
this  do  not  engage  in  any  of  the  usual  ex- 
ploitation activities.  Treat  it  with  dignity. 
Go  after  the  high-brows,  the  club  members, 
civic  groups  and  societies.  Go  after  them 
strong  and  hold  a  preview  if  possible.  The 
SPCA  will  welcome  a  chance  to  cooperate  on 
the  dog  angle.  The  star  names  will  bring  in 
your  usual  patronage.  Spend  all  of  your  time 
and  money  getting  new  customers  and  you 
can  depend  on  this  picture  making  movie  fans 
out  of  them. 

Catchline:  "A  picture  you'll  remember  for- 
ever. It  deserves  a  cherished  place  among 
your  movie  memories." 


Grand  Central  Murder 


MGM 


Mystery 

(Nat'l  Release,  May) 


70  mins. 


AUDIENCE  SLANT:  (Family)  Inter- 
spersed with  comedy  and  wrisecracks,  devoid 
of  horror,  yet  having  some  tense  suspense, 
this  should  be  enjoyed  by  average  audiences. 

BOX-OFFICE  SLANT:  A  good  marquee 
title,  a  few  worthwhile  names  and  some  novel 
story  twists  should  stir  up  interest. 

Cast :  Van  Heflin,  Patricia  Dane,  Cecilia  Parker, 
Virginia  Grey,  Samuel  S.  Hinds,  Sam  Levene,  Connie 
Gilchrist,  Mark  Daniels,  Horace  McNally,  Tom  Con- 
way, Betty  Wells,  George  Lynn,  Roman  Bohnen, 
Millard  Mitchell.  Credits:  Directed  by  S.  Sylvan 
Simon.  Produced  by  B.  F.  Zeldman.  Based  on  novel 
by  Sue  MacVeigh.  Screenplay  by  Peter  Ruric.  Photo- 
graphed by  George  Folsey. 

Plot:  Dead  body  of  glamorous  actress  Mida 
(Patricia  Dane),  a  female  Midas,  is  found  in 
car  in  railroad  terminal  by  Henderson  (Mark 
Daniels),  with  whom  she  was  about  to  elope, 
and  his  ex-fiancee  Constance  (Cecilia  Parker). 
Spectacular  mystery  arouses  police  who  round 
up  ten  suspects  each  of  whom  had  a  motive 


for  killing  Mida.  To  save  their  own  skins, 
each  tries  to  incriminate  the  other.  Conflict- 
ing stories  baffle  Inspector  Gunther  (Sam 
Levene),  but  one  thing  is  definitely  brought 
out:  Mida  worshipped  money.  Rocky  (Van 
Heflin),  also  a  detective,  suggests  crime  be 
reenacted  after  learning  that  Mida  died  of 
electrocution.  The  unsuspected  killer  con- 
fesses. 

Comment:  Here's  a  rare  opportunity  to 
invite  the  amateur  detectives  to  exercise  their 
sleuthing  talents.  Four  people  sitting  on 
either  side  of  your  correspondent,  all  of  whom 
have  been  looking  at  these  bafflers  for  years, 
guessed  wrong.  That  ought  to  be  about  the 
average  with  every  five  people.  While  there's 
a  good  supply  of  melodrama,  there's  nothing 
about  the  show  that  would  prove  a  strain 
on  weak  hearts.  Yarn  moves  speedily.  There 
is  no  dilly-dallying  with  inconsequentials. 
But  it's  the  kind  of  picture  audiences  must 
see  from  the  beginning  to  appreciate  because 
of  the  manner  in  which  retrospect  technique 
is  used.  Van  Heflin  gives  a  smooth  perform- 
ance as  do  Patricia  Dane  and  Betty  Wells, 
the  wise-cracking  "Baby"  who  anticipates  all 
the  questions  and  knows  all  the  answers. 

Catchline:  Ten  suspects  to  choose  from 
.  .  .  but  will  you  be  surprised. 


The  Wife  Takes  A  Flyer 

Columbia          Farce  Comedy         87  mins. 

(Nat'l  Release,  April  30) 

AUDIENCE  SLANT:  (Family)  Hilarious 
satire  that  bears  the  stamp  of  22  karat  solid- 
gold  amusement  for  any  kind  of  an  audience, 
anywhere,  any  time.  Giddy  nonsense,  tinged 
with  melodrama,  it's  packed  with  laughs  in 
characterizations,  situations  and  dialogue. 

BOX-OFFICE  SLANT:  A  money-in-the- 
bank  show.  Loaded  with  the  showmanship 
elements  that  make  exploitation  a  cinch.  Get 
a  big  crowd  in  for  the  first  performances  and 
take  a  vacation  for  the  rest  of  the  run. 

Cast:  Joan  Bennett,  Franchot  Tone,  AUyn  Joslyn, 
Cecil  Cunningham,  Roger  Clark,  Lloyd  Corrigan, 
Georgia  Caine,  Barbara  Brown,  Erskine  Sanford, 
Chester  Clute,  Hans  Conried,  Romaine  Callender, 
Aubrey  Mather,  William  Edmunds,  Curtis  Railing, 
Nora  Cecil,  Kurt  Katch,  Margaret  Seddon,  Kate  Mc- 
Kenna,  Gordon  Richards.  Credits:  Directed  by  Richard 
Wallace.  Produced  by  B.  P.  Schulberg.  Based  on 
story  by  Gina  Kaus.  Screenplay  by  Gina  Kaus  and 
Jay  Dratler.   Photographed  by  Franz  F.  Planer. 

Plot:  RAF  flyer  Reynolds  (Franchot 
Tone),  stranded  in  Holland,  poses  as  the 
balmy  husband  of  prospective  divorcee  Anita 
(Joan  Bennett)  at  whom  superman  Nazi 
Major  Zellfritz  ig  making  googoo  eyes. 
Reynolds'  job  is  to  find  the  hide-out  of  a 
submarine  fleet.  He  does.  Meantime  he  finds 
ample  opportunity  for  romance  with  the  lady 
and  to  give  Nazi  dignity  many  lusty  kicks 
in  the  pants. 

Comment:  Plot  of  any  farce,  especially  one 
that  ridicules  and  satirizes,  is  only  a  rack  on 
which  to  hang  as  much  funny  stuff  as  pos- 
sible. And  when  an  audience,  not  knowing 
it  was  going  to  see  a  preview,  roars  with 
glee  for  87  minutes,  it  can  be  accepted  as  a 
pretty  good  indication,  in  this  particular  case, 
that  the  job  has  been  well  done.  Just  about 
every  minute  of  "The  Wife  Takes  a  Flyer" 
is  a  showmanship  asset  and  so  is  practi- 
cally everyone  in  it.  An  attempt  to  enumerate 
all  the  incidents  that  guarantee  audiences 
a  riotous  good  time  would  require  more  space 
than  is  available.  The  opening  sequence  which 
mocks  Nazi  pomposity,  as  it  never  before  has 
been  kidded,  sets  the  pace.  The  way  Tone 
abuses  the  Nazi  officer;  the  ways  in  which 
Joan  Bennett  makes  him  appear  a  simpleton 
are  ridicule  at  its  best.    The  divorce  trial 


April  25,  1942 


S  H  O  W'  M  EN'S    T  R  A  D  E    R  E  \'  I  E  W 


Page  11 


alone  is  worth  the  price  of  admission  and  the 
sequences  in  the  old  ladies'  home  just  left 
the  audiences  limp.  Yet  they're  all  merely 
anti-climaxes  for  the  concluding  scenes.  Best 
indication  of  the  entertainment  and  exploita- 
tion merits  of  the  show  is  the  fact  that  every- 
one in  it  from  stars  to  bit  players,  even  the 
Major  who  takes  a  grand  pushing  around, 
seemed  to  enjoy  doing  their  work.  Title  is 
adequate  but  hardly  explanatory.  Tone  and 
Joan  Bennett  are  reliable  name  values.  Allyn 
Joslyn  certainly  will  be.  But  the  show  is  the 
thing.  Nobody  need  worry  about  putting^  his 
personal  endorsement  on  it  and  then  selling 
it  from  every  angle  that  stresses  mirth  and 
merriment. 

Catchline:  Happy  days  are  here  again  for 
every  one  but  Adolphl 


So's  Your  Aunt  Emma 

Monogram        Comedy-Drama        62  mins. 

(Nat'l  Release,  April  17) 

AUDIENCE  SLANT:  (Family)  An  ac- 
ceptable blending  of  comedy  and  drama  with 
a  couple  of  human  interest  touches.  Picture 
is  weU  acted  and  directed  for  a  nice  balance 
of  excitement  and  laughs. 

BOX-OFFICE  SLANT:  Should  serve  as 
companion  piece  for  a  more  seriously  prem- 
ised feature. 

Cast:  Zasu  Pitts,  Roger  Pryor,  Warren  Hyraer, 
Douglas  Fowley,  Gwen  Kenyon,  Elizabeth  Russell, 
Trislrara  Coffin,  Bud  McTaggart,  Stan  Blystone,  Dick 
Elliott,  Eleanor  Counts,  Jack  Mulhall.  Credits:  Di- 
rected by  Jean  Yarbrough.  Produced  by  Lindsley  Par- 
sons. Based  on  "'Aunt  Emma  Paints  the  Town"  by 
Harry  Hervey.  Screenplay  by  George  Bricker  and 
Edmond  Kelso.    Photographed  by  Mack  Stengler. 

Plot:  Happy  memories  stir  the  mind  of  old 
maid  Aunt  Emma  (Zasu  Pitts)  when  she 
learns  son  of  her  old  time  fighter  friend  is 
to  box  in  nearby  town.  Getting  in  to  see 
fight  is  tough  proposition,  with  lots  of  stress 
on  the  comedy  angle.  But  when  she  learns 
boy  is  menaced  by  tough  gangsters.  Aunt 
Emma,  mistakenly  believed  to  be  wild  and 
wooly  gunmoll,  goes  into  action.  Helped  by 
reporter  Terry  (Roger  Pryor)  she  moves  in 
on  gang's  hide-out,  sets  things  right  for 
boxer  Mickey  (Bud  McTaggart)  and  turns 
up  evidence  that  jails  the  mob. 

Comment:  In  supporting  roles  Zasu  Pitts 
has  made  many  a  star  look  great  and  con- 
tributed the  fun-making  qualities  that  helped 
put  big  pictures  over.  A  lot  of  folks  like  to 
see  and  hear  her  and  that  should  serve  as 
the  tip-off  on  what  angle  should  carry  the 
exploitation  brunt.  With  Douglas  Fowley 
to  supply  the  real  menace  and  Warren  Hymer 
the  comedy  relief  there  is  no  lack  of  action 
and  excitement.  Love  interest,  other  than  in 
the  ways  Zasu  reminisces  about  it,  is  in  a 
minor  key.  Small  town  houses  and  neigh- 
borhood theatres  where  audiences  want  to  be 
amused  rather  than  impressed  should  find 
this  a  satisfactory  booking. 

Catchline:  Zasu  Gives  Gangsters  the  Jitters. 


Saboteur 

Universal  Drama  108  mins. 

(Prod.  No.  6047— Nat'l  Release,  May  24) 

AUDIENCE  SLANT:  The  type  of  pro- 
duction lends  itself  to  excellent  reception. 

BOX-OFFICE  SLANT:  (Family)  Timeli- 
ness of  title,  material  and  star  values  will 
draw.  It  is  important  to  get  a  big  opening — 
don't  depend  on  it  to  build. 

Cast:  Priscilla  Lane,  Robert  Cummings,  Norman 
Lloyd,  Otto  Kruger,  Vaughn  Glaser,  Murray  Alper, 
Dorothy  Peterson,  Alma  Kruger.  Credits:  Presented 
by  Frank  Lloyd  Productions.  Associate  producer. 
Jack  Skirball.  Director,  Alfred  Hitchcock,  Photography. 
Joseph  Valentine.  Original  screen  play  by  Peter  Vertel, 
Joan  Harrison,  and  Dorothy  Parker. 

Plot:  A  young  man,  employed  in  an  avia- 
tion plant,  is  innocently  involved  in  the 
circumstances  surrounding  a  fire  of  incendiary 
origin.  He  manages  to  evade  the  police  nets 
and  sets  out  to  follow  a  clue  that  he  feels 
v.'ill  lead  him  to  the  actual  perpetrator.  Ar- 


riving at  his  destination  lie  meets  with  eva- 
sion on  the  part  of  a  wealthy  Dude  Ranch 
owner  whom  he  finds  to  be  in  league  with 
the  firebug.  The  ranch  owner  turns  him 
over  to  the  police  but  he  escapes,  handcuffed, 
and  finds  his  way  to  a  haven  in  the  mountains 
occupied  by  a  blind  man  and  his  niece,  a  New 
York  model.  The  girl  is  suspicious  of  him 
at  first  and  attempts  to  return  him  to  custody 
but,  finally  convinced  of  his  innocence,  ac- 
companies him  through  a  series  of  exciting 
adventures  with  Fifth  Columnists. 

Comment:  At  the  start  this  gets  you  right 
up  to  the  edge  of  your  seat  but  as  it 
progresses  you  gradually  let  down  and  the 
closing  shots  leave  you  entirely  free  of  mental 
suspense.  The  story  is  well  conceived  and 
possesses  the  tempos  of  a  highly  popular 
subject  but,  somehow  or  other,  its  camera 
relation  becomes  too  involved  and  too  filled 
with  implausible  situations  and  circumstances 
to  maintain  high  audience  interest.  The 
range  of  action  is  wide  and  there  are  in- 
stances where  the  narrative  holds  taut  and 
strained  but  these  are  too  quickly  dissipated 
by  some  altogether  too  obvious  sequence. 
Elaborate  settings  are  contrasted  with  the 
most  ramshackle  of  hide-outs  in  illustrating 
the  wide  scope  of  activitie,=  and  the  complete- 
ness of  the  personnel  of  the  Fifth  Columnists. 
The  film  does  give  the  spectator  something 
to  think  about  as  to  how,  where,  and  in  what 
manner,  the  agents  of  subversive  movements 
may  be  expected  to  work  or  attack.  The 
players  do  verj'  well  in  the  parts  allotted 
them  with  Kruger  standing  out.  One  com- 
plaint we  would  like  to  register  is  that  the 
picture  gives  all  of  the  smart  lines  and  out- 
standing portrayals  to  the  enemies.  In  sell- 
ing this  capitalize  to  the  fullest  on  the  title 
and  all  it  conveys  to  a  public  mind  already 
attuned,  by  newspapers  and  radio,  to  ready 
reception. 

Catchline:  "Be  prepared!  Learn  how  quick- 
ly  and   viciously   the   enemy   may  strike!" 


Hello  Annapolis 

Columbia  Drama  62  mins. 

(Nat'l  Release,  April  23) 

AUDIENCE  SLANT:  (Family)  Recep- 
tion should  be  particularly  good  at  this 
time.  Story  is  well  conceived  and  per- 
formance of  players  up  to  par. 

BOX-OFFICE  SLANT:  A  timely,  topi- 
cal release  that  should  get  better  than  av- 
erage attendance.  It  will  satisfy. 

Cast:  Tom  Brown,  Jean  Parker,  Larry  Parks,  Phil 
Brown,  Joseph  Crehan,  Thurston  Hall,  Ferris  Tay- 
lor, Herbert  Rawlinson,  Mae  Busch,  Robert  Stevens, 
Stanley  Brown,  William  Blees,  Georgia  Caine.  Cred- 
its: Story  by  Tom  Reed.  Screenplay  by  Donald 
Davis  and  Tom  Reed.  Directed  by  Charles  Barton, 
Assistant  Director,  Milton  Carter.  Produced  by 
Wallace  MacDonald. 

Plot:  A  wealthy  smart  Aleck  manages  an 
appointment  to  Annapolis  for  the  express 
purpose  of  inducing  the  daughter  of  a  dead 
Naval  officer  to  marry  him.  Contesting  for 
her  hand  is  another  home  town  boy  with 
whom  success  in  the  Navy  is  paramount. 
The  two  become  room  mates  at  the  Acad- 
emy where  one  is  continually  trying  to 
cover  for  the  disciplinary  deficiencies  of  his 
wealthy,  but  unpopular  companion.  Ignor- 
ing school  traditions  and  deliberately  court- 
ing the  ill  will  of  his  superiors  the  scion  of 
wealth  finally  incurs  the  "silent"  treatment, 
which  he  bears  resentfully,  until  chance  pro- 
vides an  accident  where  his  true  colors  show 
and  he  emerges  a  hero. 

Comment:  The  bulk  of  the  footage  is  de- 
voted to  scenes  and  circumstances  connected 
directly  with  the  daily  and  seasonal  routine 
of  the  Middies  at  the  Naval  Academy  and 
touches  a  particularly  responsive  chord  at  this 
time  when  so  much  dependence  is  being- 
placed  on  the  U.  S.  fleet.  Jean  Parker,  as  the 
adopted  daughter  of  three  retired  Naval  offi- 
cers, makes  a  pretty  heroine,  and  registers 
well  as  the  girl  distraught  between  love  of 
the  Navy  and  the  boy  of  her  heart.  Tom 


Brown,  as  the  smart  Aleck,  while  at  times 
seeming  to  overdo,  holds  up  his  end  well  and 
gets  his  complex  characterization  across 
convincingly.  The  director  manages  to  set 
characters  and  circumstances  into  back- 
grounds that  give  a  comprehensive  camera 
story  of  the  training  curriculum  of  the 
Naval  Academy.  These  scenes  are  replete 
with  colorful  and  inspiring  action  with  suffi- 
cient comedy  and  drama  inserted  to  create 
good  audience  appeal.  Larry  Parks,  as  the 
other  tip  of  the  love  triangle,  is  very  good, 
and  other  supporting  players  delineate  nicely 
the  characters  allotted  them.  Sell  the  Navy 
in  your  ads,  on  your  marquee,  and  on  your 
front.   The  picture  will  stand  up. 

Catchline:  Love  plays  its  part  in  the  mak- 
ing of  a  Middie. 


The  Girl  From  Alaska 

Republic  Drama  75  mins. 

(Prod.  No.  117— Nat'l  Release,  April  16) 

AUDIENCE  SLANT:  (Family)  Fair  out- 
door adventure  story  with  thrills  and  action 
that  will  satisfy  average  audience,  particularly 
the  youngsters. 

BOX-OFFICE  SLANT:  Hot  weather  will 
help  receipts.  Needs  good  supporting  mate- 
rial for  other  than  subsequent  runs. 

Cast:  Ray  Middleton,  Jean  Parker,  Jerome  Cowan, 
Robert  H.  Barrat,  Ray  Mala,  Francis  McDonald,  Ray- 
mond Hatton,  Milton  Parsons,  Nestor  Paiva.  Credits: 
Associate  producer  Armand  Schaefer.  Directed  by 
Nick  Grinde.  Screen  play  by  Edward  T.  Lowe  and 
Robert  Ormond  Case,  based  on  the  Saturday  Evening 
Post  serial,  "Golden  Portage,"  by  Robert  Ormond 
Case.    Photography  by  Jack  Marta  and  Bud  Thackeray. 

Plot:  Information  regarding  the  existence 
of  a  valuable  gold  cache,  and  certain  facts 
concerning  the  plans  to  remove  the  hoard  to 
civilization,  come  into  the  possession  of  a 
renegade  aristocrat.  When  an  accidental 
shooting  takes  place  in  a  small  mining  com- 
munity he  immediately  converts  it  to  his 
advantage  by  forcing  the  suspected  gun 
handler  to  pose  as  the  messenger,  en  route 
to  take  over  the  gold.  The  legal  owner  of 
the  yellow  metal  turns  out  to  be  an  attractive 
girl  and  the  two  fall  in  love.  A  saloon  owner 
has  also  learned  of  the  treasure  and  a  three- 
cornered  interest  in  its  possession  develops. 
After  a  series  of  narrow  escapes  and  match- 
ing of  wits  with  the  two  bands  of  thieves 
the  gold  is  safely  disposed  of  and  the  girl 
returns  her  rescuer,  who  has  been  cleared  of 
complication  in  the  crime  at  the  mining  com- 
munity. 

Comment:  Good  story  movement  and  com- 
prehensive plot  relation  put  this  in  the  strata 
of  acceptable  entertainment.  There  is  a  little 
too  much  of  the  wide  open  spaces  with  the 
ever-present  snowshoe,  dogsled,  and  raging 
storm  backgrounds  but  the  characters  are 
well  cast  and  there  is  a  plausibility  to  the 
thrill-action  that  is  not  present  in  most  pic- 
tures of  this  type.  Slight  comedy  relief  is 
provided  in  the  antics  of  two  small  bears  and 
the  romantic  element,  while  treated  slightly, 
manages  to  stand  out.  A  nice  variety  of 
thrill  situations,  topped  by  the  crossing  of 
an  ice-strewn  river,  keep  the  picture  lively 
throughout.  Jean  Parker  makes  a  pretty  pic- 
ture, as  the  heroine,  in  hooded  parka  and  fur 
boots.  Ray  Middleton  does  a  good  job  in  the 
leading  male  role,  and  Jerome  Cowan  makes 
a  thoroughly  despicable  villain  through  most 
of  the  film.  Others  of  the  cast  carry  their 
parts  well.  If  you  play  this  when  the 
weather  is  warm  the  Arctic  exploitation 
stunts  should  bring  good  returns.  Front 
should  be  treated  atmospherically  and  tie- 
ups  with  dog  lovers  are  in  order. 

Catchline:  An  accused  murderer  forced  to 
choose  between  gold  and  the  girl  he  loves. 


CORRECTION 

In  a  review  of  "The  Spoilers"  (STR,  April 
18)  original  story  was  erroneously  credited  to 
Jack  London,  instead  of  Rex  Beach,  the  author 
of  the  novel,  "The  Spoilers." 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


April  25,  1942 


(Continued  from  Page  9) 

Tent  No.  17— Texas 

Club  Cancels  Sponsorship  of  A.A.U. 
Track  Meet;  Army  and  Navy  Show  to 
Be  Held  in  Dallas  May  1 1 

Following  a  joint  meeting  of  a  committee 
representing  the  Variety  Club  of  Texas  with 
officials  of  the  Dallas  Chamber  of  Commerce 
and  Southwestern  A.  A.  U.,  R.  E.  Griffith,  Chief 
Barker,  announced  that  because  of  present  war 
conditions,  the  fact  that  many  active  members 
of  the  Club  had  joined  the  armed  forces  of  our 
country  and  because  Variety  Club  was  now 
engaged  in  so  many  war  activities,  such  as  Army 
and  Navy  Relief,  U.  S.  0.,  China  Relief,  etc., 
it  had  been  decided  for  the  best  interest  of  all 
concerned,  to  cancel  the  sponsorship  of  the 
National  A.  A.  U.  Track  Meet  which  had  been 
scheduled  for  Dallas  on  June  26  and  27. 

The  Variety  Club  of  Texas  had  as  guests 
at  its  Monday  Luncheon  Gerald  C.  Mann,  At- 
torney General  of  Texas  and  state  chairman 
for  the  Navy  Relief  Fund;  Arthur  Schmidt,  of 
the  New  York  Advertising  Department  of 
MGM,  who  has  been  given  a  leave  of  absence 
to  be  advance  agent  for  the  forthcoming  Army 
and  Navy  Relief  Show,  and  A.  D.  Lacy,  Dallas 
county  chairman  for  Navy  Relief. 

Following  the  luncheon  a  meeting  was  held 
in  the  club  quarters  for  the  purpose  of  discuss- 
ing and  planning  details  in  connection  with  the 
Army  and  Navy  Relief  Show  to  be  held  in 
Dallas  on  May  IL  The  meeting  was  attended 
by  Mann,  Schmidt,  Lacy,  R.  J.  O'Donnell,  R.  E. , 
Griffith,  Paul  Short,  J.  O.  Cherry,  E.  B. 
Coleman,  Raymond  Willie,  John  Q.  Adams, 
Frank  O.  Starz,  Ray  Beall,  Jack  Chalman, 
James  Lovell,  Harfield  Weedin,  Charles  Jordan, 
and  A.  R.  Mohr. 

Mr.  and  Mrs.  Justin  A.  Mclnaney  were  host 
and  hostess  at  the  Saturday  night  party  held 
in  the  club  quarters,  to  which  a  most  en- 
thusiastic  crowd  attended. 

F.  A.  Bateman,  of  Los  Angeles,  was  a  recent 
guest  of  Barker  Lloyd  Rust;  R.  Mcintosh  and 
Ernie  Clauson,  both  of  Hollywood,  were  guests 
of  Barker  Jack  Adams ;  Al  Forbes  of  El  Paso 
was  guest  of  Barker  W.  S.  Dawson;  Raymond 
Dagg  of  the  R.  A.  F.  was  guest  of  R.  J. 
O'Donnell ;  Barker  Tevis  Morrow  hosted  Mr. 
and  Mrs.  Stevens. 


Tent  No.  21— Atlanta 

Prof.  Allen  Pope  Speaker  at  May  4th 
Meeting;  Club  Hangs  Service  Flag 
With  Seven  Stars 

Barker  Fred  Coleman  who  is  to  be  King 
for  a  Day  at  the  next  meeting  to  be  held 
Monday,  May  4th,  has  secured  as  the  speaker 
Allen  Pope,  Assistant  Professor  of  Aero- 
dynamics and  Airplane  Design,  Daniel  Guggen- 
heim School  of  Aeronautics,  Georgia  Tech. 
Prof.  Pope  is  considered  one  of  the  country's 
foremost  aviation  experts  and  this  talk  should 
be  interesting  in  view  of  the  fact  that  our  planes 
have  now  been  over  Tokyo,  something  Professor 
Pope  advocated  in  a  special  news  story  pub- 
lished locally  a  couple  of  weeks  ago.  This 
is  the  last  meeting  of  the  summer,  to  be  held 
in  the  club  rooms. 

An  official  service  flag  containing  seven  stars 
now  hangs  in  club  rooms.  Barker  Tom  Miller 
showed  up  in  the  rooms  the  other  night  with 
the  bar  of  a  Lieutenant  on  his  shoulders.  One 
of  the  stars  in  the  service  flag  represents  Tom. 

The  Gin-Rummy  Tournament  got  off  to  a 
great  start  last  Thursday  under  the  direction  of 
Barkers  King  and  Melnicker. 

Barker  John  Lucas  now  an  Aviation  Cadet 
has  been  transferred  from  Maxwell  Field,  Ala., 
to  California  and  came  home  for  a  few  days 


to  see  his  family  and  friends  before  leaving  for 
the  West  Coast. 

Barker  Ernest  Rogers,  movie  editor  of  the 
Journal,  has  turned  candid  cameraman.  Ernest 
who  is  a  familiar  figure  around  the  club  rooms 
now  carries  the  box  and  lens  with  him  and  has 
been  snapping  some  of  the  Barkers'  pictures 
which  he  publishes  on  Sunday  in  his  column 
"Peachtree  Patter." 


Tent  No.  24— Charlotte 

Gin  Rummy  Tournament  Off  to  Flying 
Start;  Mrs.  Dyers  Entertains;  Many 
Guests  Welcomed  During  Week 

The  Gin  Rummy  Tournament  got  off  to  a 
flying  start  Saturday  when  the  club  rooms  were 
taxed  to  capacity  with  players.  The  winners  of 
the  men's  class  were :  Johnny  Bachman,  Hal 
Keeter,  Mike  Sigel,  Tom  Little,  Jimmy  Prich- 
ard,  Ray  Ervin  and  A.  B.  Graver.  In  the 
women's  class,  the  winners  were  Mrs.  Frank 
Drew,  Mrs.  Ernest  Stellings,  Mrs.  Joe  Gins, 
Mrs.  Ray  Ervin,  Mrs.  Harry  Katz,  Mrs.  Phil 
i-ongdon,  Mrs.  Roger  Mitchell,  and  Mrs.  Bob 
Simpson.  The  Tournament  will  be  resumed 
next  Saturday. 

Mrs.  Gene  Dyers  gave  a  bridge  party  last 
week  entertaining  twelve  of  her  friends  from 
Charlotte. 

Among  the  many  visitors  during  the  past 
week  was  A.  B.  Moog  of  Atlanta,  Tent  No.  21, 
Mr.  and  Mrs.  J.  D.  Ross,  Jr.,  of  Asheboro, 
North  Carolina,  as  the  guests  of  Barker  Francis' 
White.  Harry  Katz  entertained  B.  Greenburg 
of  PRC  of  New  York  City,  David  Katz  and 
James  T.  Cooper  from  Atlanta.  Also,  Arthur 
Greenblatt  of  PRC  from  New  York  City  and 
Ike  Katz  from  Atlanta.  Mrs.  Runa  Curtis  of 
Liberty,  N.  C,  Charles  Weed  of  Roxboro,  N.  C, 
Miss  Amy  Lee  of  Durham,  N.  C,  were  the 
guests  of  Jimmy  Greenleaf.  Dick  Pitts  had  as 
his  guest  Miss  Zabelle  Corwin  from  WCUNC 
at  Greensboro. 

The  Barkers  were  saddened  by  the  sudden 
death  of  Warren  Mitchell,  colored  steward. 


THE 


OKEP^ 


a  Bookers  life  Clite  a  lioolcers 
Is  noi  a  liappy  one. 
His  days  are  rife  witK  storm  and  sti-iCe 
From  dawn,  to  setting  sun. 
He  howls  into  tlie  teleplione  — 
His  Kard'ninq  arteries  swell  — 
WrtK  apoplectic  visage 
He  gives  the  exchange  Hell  ! 


pa 


His  tighieous  wralK  flails  oul  a 
Thru  red  iape  and  delay 
Like  a  vitriol  batli.its  aftermalK 
Has  cleansed  all  dross  awayl 
He  wades  thru  trade  testri<ftionS, 
Dismisses   Ifs'and  "Buts" 
Decrees  and  ca^  confli(ftiofJS 
Elicit  from  liim  "Nuts'" 


Oi,,  U  tlx  is  man  of  a  dougKty  clan 
Unhonored  and  unsung!  ^ 
Remove  the  han-let  his  clear  I  can/ ' 
Trill  from  alottured  -tongue  / 
Balm  of  Gilead  to  his  ulcei-s... 
Sulfanilamide  as  well ! 
God  loves  the  lowly  Booker, 
Yes,  He  does  I 


WORDS  AND  ART  for  the  above  "ode  to  a 
booker"  are  by  Monte  Orr,  artist  for  the  Warners 
Downtown  Theatre,  Los  Angeles,  Calif. 


LONDON  OBSERVATIONS 

by  Jock  MacGregor 


Making  an  unexpected  trip  to  London,  I 
strode  into  a  famous  bar,  usually  well  patronized 
by  the  film  fraternity,  to  find  not  a  familiar  face. 
"Ah,"  thought  I,  "There  must  be  a  lunch  some-  j 
where,"  but  no  sooner  had  I  got  to  the  counter 
than  I  realized  what  was  amiss.  The  house  was 
out  of  "Scotch." 

So  to  Wardour  Street,  I  hied  to  beard  the 
giants  in  their  dens  and  in  every  office  I  saw  the 
latest  issue  of  "Leaders  of  the  Motion  Picture 
Industry"  nestling  in  an  honored  position.  "Eas- 
ily the  best  yet"  was  the  general  verdict  on  this 
swell  number. 

With  Columbia's  Kessler  Howes  I  had  a  cup 
of  tea.  As  you  can  guess,  it  was  about  4  o'clock 
and  no  war  will  break  this  old  English  custom. 
Besides  Kess'  fair  secretary  Ivy  Gibbons  brews 
as  nice  a  cup  as  you  will  find  along  "The 
Street."  We  were  joined  by  our  old  friend.  Ad- 
man Dennis  Lyons  who  never  lets  me  forget 
that  I  once  described  him  as  "Kessler  Howes' 
man  Lyons."   We  must  bury  that  hatchet! 

Pat  O'Connor  has  settled  down  well  at  War- 
ner Bros.,  and  we  swapped  a  couple  of  unprint- 
able yarns.  At  General  Films  I  found  that  once 
again  Mae  Murray  was  moving  house  which 
seems  to  be  among  her  favorite  hobbies.  Assis- 
tant Cliff  Burke  was  bemoaning  the  fact  that  the 
Army  Medical  board  didn't  think  much  of  him. 

At  20th  Century  House,  we  caught  the  end  of 
a  press  show  and  Fred  Thomas  whisked  us  up- 
stairs where  there  was  no  shortage  of  our  fa- 
vorite poison.  Fred  has  done  most  things  in  the 
movie  world  and  is  shortly  foresaking  the  pub- 
licity desk  for  the  newsreel  camera.  He  is  join- 
ing Movietone  as  a  War  Correspondent. 

Plan  to  Avoid  Product  Shortage 

20th  Century-Fox  is  toying  with  a  novel 
scheme.  To  avoid  a  possible  product  shortage 
some  of  their  best  films  will  be  withdrawn 
shortly  after  release  with  a  view  to  early  re- 
issue. The  results  will  bear  watching. 

Actually  where  we  are  stationed,  most  films 
seem  like  re-issues.  Recently,  however,  we  did 
have  a  film  dealing  with  the  current  world  war. 
It  was  "A  Yank  in  the  RAF."  Our  boys  turned 
up  in  force  for  this  picture.  It  was  indeed  appro- 
priate that  "These  Foolish  Things"  should  have 
been  chosen  for  its  theme  song. 

It  is  the  non-star  feature  documentary  like 
"Wavell's  30,000"  and  Russia's  "In  the  Rear  of 
the  Enemy"  that  are  packing  even  our  largest 
cinemas.  In  praising  these  subjects  I  am  not 
pandering  to  highbrows,  but  recording  public 
opinion. 

This  demand  for  fact  is  simply  explained. 
Mothers  and  wives  want  to  see  how  their  men 
really  live  these  days.  The  men  like  to  see 
themselves  truly  depicted.  They  despise  movie 
heroes  and  are  very  critical  of  anything  dealing 
with  the  war  or  services. 

Before  long  I  believe  that  Americans  will,  if 
they  have  not  already  done  so,  come  around  to 
this  way  of  thinking. 

Paper  restrictions  are  hitting  the  industry. 
Monthly  programs  are  cut  to  post  card  size  ; 
posters  one-sheet  and  stills  vanishing  from  the 
show  cases. 

There  is  little  chance  for  enterprise  but  the 
biscuit  for  initiative  goes  to  Paramount  who 
have  a  number  of  24  sheet  sites  around  Town. 
These  are  painted  to  give  the  maximum  effect 
to  the  one-sheet  and  bear  the  slogan :  "The  little 
poster  announcing  the  big  show."  This  could 
well  be  copied  in  other  situations. 

We  have  noticed  that  some  cinemas  which 
used  to  cramp  their  cheaply  booked  Sabbath 
bill  into  a  corner  of  the  weekly  advertising  now 
spread  themselves  and  give  a  whole  sheet  to  the 
Sunday  night  show.  This  is  permissible.  On 
the  other  hand  some  patriotic  showmen  are 
going  all  out  and  display  two  weeks'  programs 
on  one  sheet.  Nice  work! 

Also  under  the  heading  of  "Nice  work"  comes 
British  Lion-Republic's  one  and  only  Ken 
Green's  promotion  in  the  RAF  to  sergeant. 


HE  KING  OF  SLEUTHS  TANGLES  WITH  THE  QUEEN 
F  BURLESm.  JO  UNTAWiE  A  WEB  OF  MYSTERY! 


Fiction  and  radio's 
most  famous  crime 
solver  investigates  his 
ost  fascinating  clues 
crack  his  most 


case! 


1 


1 


i 


♦ 


mi 


SHOWMEN'S    TRADE  REVIEW 


Pa'^c  16 


Two  Smart  Showmen  Issue 
Two  Unique  Novelties/  New 
Hoboltb  'Newspape/  Clicks 

Like  the  cat  you've  tried  to  lose,  we  always 
come  back.  But  then,  we  hope  you're  not  trying 
to  lose  us,  and  furtliermore,  we're  always  happy 
to  be  on  this  page  every  week — well,  nearly 
every  week.  Once  in  a  while  we're  missing,  but 
printing  mechanics  often  cause  that.  Explain? 
Must  we?  It's  so  involved  and  requires  so  much 
space ;  really,  we'd  much  rather  get  to  these 
programs  awaiting  our  perusal. 

It  isn't  necessary  to  mention  the  guy's  name 
who  sent  in  this  one.  His  last  name  rhymes 
with  "bolts" — yes,  you  guessed,  all  ri'jht. 
Staring  us  in  the  face  when  we  opened  our  mail 
this  week  was  a  card  with  a  macabre  headline 
in  bold-face  type :  "You  Can't  Live  Forever !" 
How  true,  we  thought,  and  then  read  on  : 

'You  Have  Only  30  Years  Left' 

"Insurance  statistics  show  the  average  span 
of  life  is  only  60  years  !  If  you  are  now  30  .  .  . 
you  have  only  30  years  left  .  .  .  You'll  sleep 
half  that  time;  that  leaves  only  15  years  .  .  . 
You'll  work  a  third  of  each  day ;  that  leaves 
only  10  years  .  .  .  You'll  be  sick  about  a  month 
a  year ;  that  leaves  only  about  8  years  .  .  .  Bar- 
ring accidents,  you  haven't  long  to  live  .  .  . 
Really  just  Sundays  and  evenings  ...  So  to  best 
enjoy  these  fleeting  moments,  read  the  reverse 
side  of  this  card." 

That  we  did.  And  the  copy  urged  us  to  "go 
to  the  Avon  to  see  the  story  of  those  that  don't 
have  long  to  live  and  know  it!"  ("Dangerously 
They  Live").  Who  do  you  think  sponsored  the 
card.  Well,  just  read  this  tie-in  copy:  "Enjoy 
life  to  the  fullest  .  .  .  one  of  your  great  pleas- 
ures is  good  food  .  .  .  that's  what  is  served  at 
the  Genesee  Club  Diner."  Need  we  say  any 
more?  Not  if  any  wise  showmen  have  been 
following  our  story. 

Now  here's  another  clever  idea !  It  may 
sound  a  little  silly  when  you  first  hear  it,  but 
we  happen  to  know  that,  silly  or  not,  it  drew 
more  than  average  attention  to  the  showing  of 
"Shanghai  Gesture"  at  the  Centre  Theatre, 
Chatham,  Ontario.  Manager  Harland  Rankin 
distributed  handbills  bearing  this  question  :  "Can 
You  Decipher  This?" 

Immediately  below  was  a  catchline,  printed 
in  reverse,  with  the  reader  forced  to  read  from 
right  to  left  instead  of  left  to  right.    For  exam- 


-Your  Application  Blank- 
Clip  and  Mail  Now! 


STR  Program  Exchange 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York,  N.  Y. 

Dear  "Chick": — I  hereby  apply  for  membership  in 
the  STR  Program  Exchange.  I  understand  that  entry 
cf  my  name  on  this  coupon  signifies  a  willingness 
to  exchange  theatre  programs  with  other  theatres, 
but  involves  no  other  obligation.  Only  managers, 
assistants,  or  men  in  charge  of  programs  eligible. 

Name  

Theatre   

Position   •.  

City   

Stata  


INSTITUTIONAL  COPY 

(Editor's  Note :  The  following  copy 
was  ivritteii  for  the  programs  of  Warner 
Chicago  Theatres  by  Charles  H.  Ryan. 
It  can  be  easily  adapted  to  your  own  situa- 
tion. Further  examples  zvill  appear  on  this 
page  from  time  to  time.) 

Have  you  ever  stopped  to  realize  how 
matter-of-fact  this  world  of  ours  has  come 
to  be?  With  the  many  problems  that  con- 
front us  each  day  we  are  growing  harried 
and  worried. 

After  the  day's  work  we  need  stimulation 
of  some  kind — the  subtle  influence  of  finer 
arts.  At  the  Capitol  we  supply  this  soft 
touch  that  will  remove  a  few  wrinkles  from 
your  brow  and  send  you  home  fortified  for  the 
morrow's  burdens. 


pie,  the  word  "Gambling"  was  "gnilbmaG."  Of 
course  it  wasn't  difficult  to  decipher  the  copy, 
and  the  first  ten  people  to  do  so  received  guest 
tickets  to  see  the  picture.  But  the  reverse  copy 
was  provocative,  more  people  took  the  trouble 
to  find  out  what  it  said,  and  thus  they  read  and 
assimilated  a  selling  message  that  might  have 
otherwise  been  ignored.  Rankin  is  another 
showman  who  knows  how  to  promote  things ; 
he  promoted  these  handbills  from  a  lumber  mer- 
chant who  used  this  copy  in  the  tie-up  ad :  "You 
may  find  it  difficult  to  decipher  the  problem 
shown  above,  but  you  don't  have  any  problems 
when  you  deal  with  Beaver  Lumber  Co.,  Ltd." 

A  large  rotogravure  herald  on  "They  Died 
With  Their  Boots  On"  was  distributed  by  War- 
ners' Highland  Theatre,  Chicago,  as  one  of  the 
selling  stunts  to  put  over  that  picture.  The 
back  page  was  promoted  from  neighborhood 
mercJiants. 

W.  M.  Ryan,  newly  appointed  manager  of 
Warners'  Delavan,  Delavan,  Wis.,  introduced 
himself  to  the  public  and  plugged  an  important 
picture  at  the  same  time  by  means  of  a  gov- 
ernment postal  card  containing  this  copy :  "Dear 
Friend — As  the  new  manager  of  your  Delavan 
Theatre,  I  have  booked  in  for  this  Wednesday 
and  Thursday  the  picture  'To  Be  Or  Not  to  Be' 
that  I  can  personally  recommend  for  your  enter- 
tainment. This  is  Carole  Lombard's  last 
picture,  and  is  a  triumphant  memorial  to  Ameri- 
ca's beloved  star.  Also  appearing  in  'To  Be 
Or  Not  to  Be'  is  your  favorite  comedian.  Jack 
Benny,  at  his  best  in  a  new  comic  role.  Hoping 
to  make  your  acquaintance  soon  at  the  Delavan 
Theatre,  etc." 

Will  Win  Confidence  and  Patronage 

We've  always  urged  personal  endorsements 
of  pictures  in  worthy  cases,  and  this  is  cer- 
tainly a  worthy  case.  If  a  manager  personally 
backs  every  picture  that  comes  along,  regard- 
less of  its  entertainment  value,  his  word  will, 
of  course,  cease  to  mean  much.  On  the  other 
liand,  if  he  chooses  the  pictures  he  recommends 
with  care,  if  he  actually  feels  that  they  are 
out  of  the  ordinary,  then  his  endorsement  will 
win  the  confidence  and  patronage  of  the  public. 

A'lanager  Harry  Hobolth  of  the  DeLuxe 
Theatres  up  Michigan  way  has  gone  and  done 
it !  Congratulations !  Manager  Hobolth  has 
transformed  his  weekly  program  into  an  attrac- 
tive little  newspaper,  size  7^x11.  Of  course, 
the  new  house  organ  is  published  only  twice 
a  month  instead  of  once  a  week,  as  formerly, 
but  it's  neater,  has  more  reader  appeal,  and  the 
ads  and  text  are  well  balanced.  Too  often,  in  a 
program  of  this  type,  it  is  the  tendency  of  the 
make-up  editor  to  pile  all  the  ads  on  one  page, 
and  all  the  text  on  the  other.  Not  so  with  The 
DeLuxe  News  :  the  ads  are  carefully  distributed 
throughout  the  eight  pages.  Hobolth  lias  the 
opportunity  to  get  some  clever,  eye-catching 


April  25,  1942 

headlines  on  that  front  page,  and  he  can  vary 
its  makeup  from  time  to  time.  We  feel  sure 
that  he,  or  his  staff  of  assistants,  as  it  were, 
will  find  the  job  of  getting  out  the  miniature 
theatre  newspaper  an  interesting  and  fascinating 
adventure. 

From  Los  Angeles — the  Vernon  Theatre,  to, 
be  specific — comes  an  interesting  and  unique 
type  of  program  known  as  the  Vernon  Theatre 
Messenger.  It  is  a  handbill,  one  side  of  which 
is  devoted  to  selling  copy,  while  the  other  is 
occupied  by  personal  messages  signed  by  Man- 
ager James  C.  Quinn.  In  this  way,  Quinn  keeps 
in  touch  with  his  patrons.    Here's  a  sample : 

"One  of  the  nicest  things  that  can  happen  in 
this  troubled  world  is  to  feel  that  our  efforts 
are  appreciated.  To  every  one  of  you  who  have 
responded  to  my  last  message  by  coming  to 
The  Vernon  Theatre  and  seeing  for  yourselves 
that  we  are  giving  a  better  show  (and  show 
iiouse)  I  do  extend  my  sincere  thanks. 

"Keep  right  on  coming,  and  I  think  that  every 
time  you  come  you  will  find  that  we  have  taken 
another  step  toward  making  your  visit  with  us 
a  more  enjoyable  one. 

"During  the  past  year  of  our  operation  of 
the  Vernon  Theatre,  we  were  unfortunately 
handicapped  by  the  presence  of  certain  unfuly 
elements  left  over  from  the  previous  Manage-^ 
ment.  This  condition  has  been  entirely  corrected 
by  our  special  attendant.  He  will  be  on  the 
job  every  blessed  minute  to  .see  that  your  en- 
joyment of  the  splendid  shows  that  we  have 
prepared  for  you  will  be  completely  undis- 
turbed. 

"We  regret  that  we  have  been  compelled 
(much  against  our  wishes)  to  restore  the  former 
admission  price  of  15c  and  the  tax  of  2c  (10c 
for  children),  starting  Sunday.  Many  things 
compel  this,  increased  operating  costs,  and  the 
fact  that  some  producers  WILL  NOT  ALLOW 
THEIR  PICTURES  TO  BE  SHOWN  FOR 
LESS.  They  will  be  better  pictures,  however, 
and  you  will  not  be  able  to  see  better  pictures 
any  place  for  the  same  price. 

"As  your  entertainment  agents,  it  is  our  full- 
time  job  to  see  that  you  get  the  best  that  it  is 
possible  for  us  to  give  you." 

When  your  space  runs  out,  as  ours  has,  the 
only  thing  you  can  do  is  stop.  So  stop  we  will. 
And  back  we'll  be  next  week.  By  the  way,  are 
you  buying  War  Bonds  and  Savings  Stamps 
regularly?  And  what  about  your  employees? 
Your  good-will  rating  will  be  boosted  consider- 
aby  if  you  let  your  public  know  that  your  theatre 
staff  investment  in  War  Bonds  and  Savings 
Stamps  is  one  hundred  per  cent. 


Orphans  Matinee,  Ballyhoo  Engine 
Highlight  Edwards'  'Dumbo'  Selling 

As  the  highlight  of  his  campaign  on  "Dumbo," 
Manager  Dave  Edwards  of  the  Paramount  The- 
atre, Salt  Lake  City,  held  a  special  "Dumbo" 
matinee  screening  for  the  children  of  St.  Anne's 
Orphanage.  The  screening  was  sponsored  by 
the  Salt  Lake  Tribune  and  Telegram,  who 
played  up  the  affair  in  all  their  daily  editions. 

Edwards  also  tied  up  with  the  40-8  organiza- 
tion of  he  American  Legion  for  a  ballyhoo 
engine  to  be  bannered :  "Casey,  Jr.,  the  talking 
train  of  'Dumbo'."  This  was  paraded  through 
all  prominent  downtown  sections.  Special  win- 
dow displays  were  arranged  with  Millers,  Glen 
Bros,  and  Daynes  Atusic  Store  featuring  stills 
and  musical  numbers  from  the  picture. 

Another  phase  of  Edwards'  campaign  in- 
cluded the  use  of  24-sheets  in  specially  selected 
and  lighted  locations  on  all  main  thoroughfares 
and  a  tieup  with  Z.C.M.I.,  Salt  Lake's  largest 
department  store,  for  the  distribution  of  6,000 
Dumbo  Books  and  a  special  window  display 
crediting  the  attraction  and  playdate. 


Contest  on  'Nazi  Agent' 

"How  Wartime  America  Should  Deal  With 
Spies"  was  the  theme  of  a  contest  on  "Nazi 
Agent"  used  by  Arnold  Gates,  Park,  Cleveland. 


April  25,  1942 


SHOWMEN'S 


TRADE  REVIEW 


Page  17 


Memorial,  Mother's  Day  Money-Making  Dates 


To  exhibitors,  there  are  two  "AI"  days,  both 
scheduled  to  be  observed  during  May,  which 
should  be  given  careful  consideration  from  an 
exploitative  and  institutional  standpoint :  Moth- 
er's Day,  May  10,  and  Memorial  Day,  May  30. 
Both  of  these  dates  present  opportunities  for  the 
smart,  alert  showman  to  promote  activities  that 
will  produce  extra  revenue  and  add  more  good- 
will to  that  which  has  already  been  established 
for  their  theatres. 

Old-timers  will  recognize  these  tried-and- 
proven  Mother's  Day  suggestions :  newcomers 
to  the  exhibition  ranks  are  urged  to  utilize  them 
with  the  assurance  that  their  worth  has  been 
tested  and  found  not  wanting  in  productive  value. 

By  means  of  an  advance  trailer,  announce 
that  all  mothers  over  60  will  be  admitted  free 
on  Mother's  Day.  Be  sure  to  add  the  re- 
minder that  they  "bring  the  whole  family." 
This  announcement  should  also  be  made  in 
ycur  newspaper  ads,  programs  and  other 
selling  media. 

Tie  up  with  a  florist  for  flower  giveaways, 
and  credit  him  in  the  lobby.  If  there's  no 
florist  in  your  neighborhood,  then  why  not 
arrange  to  give  away  small  boxes  of  candy 
promoted  from  a  confectionery  shop? 

A  lobby  exhibit  bound  to  attract  attention 
could  be  based  on  the  question:  "Who  Are 
the  Leading  Mothers  of  Blankville?"  In- 
cluded in  the  exhibit  could  be  photos  of  some 
cf  the  world's  outstanding  mothers:  Eleanor 
Roosevelt,  the  late  Queen  Marie  of  Rumania, 
Queen  Wilhelmina  of  Holland,  and  the 
mother  of  the  President,  the  late  Sara  Dela- 
no Roosevelt. 

If  you  can  get  merchants  to  cooperate,  a 
style  show  featuring  matronly  clothes  might 
be  held  on  Mother's  Day. 

Through  arrangements  with  your  local 
newspaper,  names  of  mothers  could  be 
planted  in  the  classified  columns,  with  those 
finding  their  names  invited  to  be  your  guests 
on  May  10. 

When  you  arouse  the  interest  of  children, 
that  of  their  parents  is  bound  to  follow.  This 
cculd  be  done  by  inviting  youngsters  to  write 


wmen  Urged  to  Indulge 
In  Activities  Designed  to 
Win  Goodwill,  Extra  Revenue 


essays  on  the  subject,  "Why  My  Mother  Is 
the  Best  Mother."  The  offer  of  guest  tickets, 
good  for  admittance  if  the  winner  brings 
his  or  her  mother,  should  be  a  strong  induce- 
ment. 

On  the  day  before  Mother's  Day,  a  special 
children's  matinee  could  be  held,  at  which 
time  mothers  would  be  the  guests  of  their 
sons  or  daughters. 

Without  waiting  for  merchants  to  "strike 
the  gong"  first,  contact  them  for  their  co- 
operation in  staging  a  "Make  a  Pal  of  Your 
Mother"  Week.  The  advertising  appeal 
should  be  directed  to  sons  and  daughters, 
and  should  impress  them  with  the  fact  that 
they  should  be  especially  attentive  to  moth- 
ers during  this  week.  Nearly  every  mercan- 
tile establishment  could  be  tied  in.  The  theme 
should  appear  in  their  ads.  Sample  restau- 
rant tie-up  line:  "Mother  needs  a  rest!  Why 
not  bring  her  to  the  Blank  Restaurant  for 
dinner,  then  take  her  to  the  Bijou  Theatre 
to  see  (name  of  attraction)  ?" 

We  should  like  to  make  it  clear  that  Alother's 
Day  bookings  shcaild  have  family  appeal  so  that 
not  only  mother,  but  also  the  children,  will  be 
attracted  to  your  theatre,  ^^'atch  your  booking 
carefully. 

And  before  we  leave  the  subject,  here  are  a 
few  more  worthwhile  angles  : 

Other  exhibitors  have  conducted  pie-baking 
contests,  offered  prizes  for  the  most  popular 
mothers,  arranged  free  taxi-cab  deals.  With 
the  possible  exception  of-  the  latter  angle,  not 
too  feasible  now  because  of  the  rubber  shortage, 
these  are  stunts  you  can  adapt  to  your  own 
situation.  Some  theatres  have  gained  good 
advance  publicity  by  admitting  free  the  first  25 
fathers  who  appear  at  the  theatre  on  Mother's 


National  Glee  Club  Contest  Will  Highlight 
Campaign  on  'The  Mayor  of  44th  Street 

RKO-Radio  has  set  a  large  scale  exploitation 
campaign  for  "The  Alayor  of  44th  Street," 
tieing  it  in  with  a  nation-wide  glee  club  contest 
which  is  to  be  held  by  the  Boys'  Clubs  of 
America,  involving  more  than  350  Glee  Clubs 
in  the  United  States  representing  a  membership 
in  excess  of  400,000. 

Voted  in  a  recent  fan  poll  as  the  top  band 
leader  for  1942,  Freddy  Martin,  star  of  the 
picture,  has  been  chosen  sponsor.  In  addition, 
one  of  the  song  hits,  \\'hen  There's  a  Breeze  on 
Lake  Louise,  will  be  used  as  one  of  the  two 
test  numbers  in  the  competition,  the  other  being 
the  United  States  Treasury  Department's  new 
theme  song,  Back  the  Red,  White,  and  Blue 
with  Gold. 

Each  of  the  competing  glee  clubs  will  be 
required  to  make  local  recordings  of  these  two 
song  numbers.  The  recordings  wall  then  be 
sent  to  Xew  York  where  a  committee  of  five 
outstanding  musical  celebrities,  headed  by  Mar- 
tin, will  do  the  judging. 

The  winning  glee  club  will  be  brought  to 
^«cw  \i:r\<  at  RKO-Radio's  expense  where  an 


elaborate  program  of  entertainment  will  be 
staged,  including  a  private  preview  of  "The 
ilayor  of  44th  Street."  a  big-time  press  con- 
ference, dinner  at  the  Waldorf-Astoria  as  guests 
of  Freddy  Martin,  a  tour  of  Radio  City  and  a 
show  at  the  !Music  Hall. 

\"ictor-Bluebird  hope  to  make  recordings 
of  the  two  songs  by  the  winning  glee  club  with  a 
Freddy  Martin  orchestration.  These  records 
will  be  put  on  general  sale  by  the  recording 
company  as  a  regular  release. 

In  this  connection.  Martin  has  waived  all 
royalties,  which  will  be  turned  over  to  some 
of  the  service  charities  to  be  designated  later. 
Mort  Greene  and  Harry  Revel,  authors  of 
\\'hen  There's  a  Breeze  on  Lake  Louise,  and 
Greene-Revel,  Inc.,  publishers  of  the  number, 
have  also  waived  all  royalties  and  profits.  The 
World  Music  Co..  publishers  of  Back  the  Red. 
White,  and  Blue  with  Gold,  and  its  authors, 
have  also  waived  their  profits.  RCA  A'ictor 
distributors  of  the  Freddy  Martin  Boys"  Club 
recordings  will  turn  all  proceeds  over  to  Martin 
to  be  turned  over  to  some  public  ser\-ice  agencv 
to  be  designated  by  the  Boys'  Clubs  of  America. 


Day  with  "ma."  It's  one  way  to  get  father  out. 

Because  of  this  nation's  participation  in  the 
war.  Memorial  Day  takes  on  deeper  significance 
this  year.  Therefore,  while  showmen  will  want 
their  ticket  machines  to  click  frequently,  the 
main  thought  behind  activities  should  not  be. 
"Wonder  how  much  extra  business  I  can  pro- 
mote?," but  rather  "^^'hat  can  I  do  to  let  the 
community  know  that  my  theatre  realizes  the 
significance  of  Memorial  Day  and  is  willing  to 
cooperate  in  every  possible  way  in  its  observ- 
ance ?" 

Enlist  all  patriotic  groups  for  a  Memorial 
Day  ceremony  to  be  held  sometime  during 
that  day,  preferably  in  the  morning.  Avoid 
commercialism;  instead,  conduct  it  on  a  high 
plane  of  dignity  and  formality. 

See  that  your  theatre  is  represented  in  any 
local  parade  or  civic  celebration.  Perhaps 
you  can  arrange  to  have  the  parade  so  routed 
that  it  will  end  at  your  theatre,  where  the 
facilities  of  your  lobby  or  stage  can  be  of- 
fered for  patriotic  ceremonies. 

As  a  means  of  earning  additional  goodwill, 
permit  the  Legion  and  the  VFW  to  sell  pop- 
pies in  the  lobby.  For  Gold  Star  Mothers 
you  might  arrange  a  theatre  party.  An  ex- 
hibition and  Pledge  of  Allegiance  could  be 
conducted  by  the  Boy  Scouts  on  your  stage. 
A  special  shov/  of  patriotic  shorts  could  be 
sponsored  by  the  American  Legion. 

Invite  the  competition  of  school  art  stu- 
dents in  a  Memorial  Day  poster  contest,  with 
winning  entries  to  be  displayed  in  the  lobby. 
Prizes  could  be  promoted  from  merchants. 

Try  to  interest  civic  organizations  and 
school  officials  in  a  plan  whereby  competi- 
tive tableaux  on  "Portraits  of  American  His- 
tory" would  be  held  on  your  stage.  Tie  in 
with  college  and  high  school  R.O.T.C.  units. 

Be  sure  you  fly  the  American  Flag  in  its 
proper  position  and  that  a  dignified  patriotic 
touch  is  applied  to  your  lobby  displays  and 
newspaper  advertising. 

Choose  your  holiday  film  fare  carefully,  being 
sure  that  it  is  appropriate  for  the  occasion 
and  will  draw  patronage.  Holiday  prices  should 
be  in  effect. 

As  we  pointed  out  before,  the  foregoing  sug- 
gestions for  Mother's  Day  and  Memorial  Day 
are  not  original,  but  tried-and-proven  stunts 
vouched  for  bj'  many  enterprising  exhibitors. 
You  should  be  able  to  complement  them  with 
ideas  of  your  own.  In  any  event,  mark  a  red 
circle  around  ^lay  10  and  May  30  on  your  calen- 
dar, and  start  planning  now  such  activities  as 
will  produce  goodwill  and  added  revenue. 


May  Proposal,  June  Wedding 

It  worked  for  the  Kiva  Theatre,  Durango, 
Colo.,  and  if  3'ou  handle  it  right,  it  can  work 
for  you,  too.  The  idea  is  to  stage  a  May 
Proposal  and  June  Wedding  Night.  Pairs 
appear  on  your  stage  some  night  in  May,  with 
the  fellows  proposing  to  their  sweethearts.  Then, 
on  a  June  night  to  be  designated  by  you,  their 
weddings  take  place  on  your  stage.  Those  who 
go  through  with  the  stage  weddings  get  gifts 
promoted  from  local  merchants.  Everything 
must  be  on  the  up-and-up,  however. 


No  Cook — No  Ticket! 

Women  turning  in  the  best  recipes  received 
guest  tickets  for  "We  ^^'ere  Dancing"  in  a  tieup 
with  the  Cleveland  Xews  Cooking  School  ar- 
ranged hv  Ed  Fisher.  Loew's. 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


April  25,  1942 


Roxy's  Massive  Advance  Display  on  This  Above  AIT 

The  usher  isn't  a  midget;  he  only  seems  small  in  compar.son  with  the  massive  advance  display  on  20th 
Century-Fox's  "This  Above  All,"  which  has  been  occupying  an  entire  side  wall  in  the  Grand  Lounge  of 
New  York's  Roxy  Theatre  during  the  past  few  weeks.  Object  of  the  usher's  eyes  is  a  combination  trans- 
parent and  indirectly  lighted  enlargement.  Manager  Homer  H.  Harman  doesn't  expect  small  town  show- 
men to  duplicate  the  display  in  size,  but  he's  sure  they  can  follow  it  in  planning  their  own  exhibits. 

Less  "Credits"  Would  Put  More 
Power  in  the  Press  Book  Ads 


By  Harold  L.  McCormick 

(McCormick  Theatres,  Canyon  City,  Colo.) 

You  ask  for  suggestions  about  building  press 
books.  Since  you  ask  for  it,  you  can't  blame 
me  exactly  if  I  dish  it  out.    Here  goes. 

On  the  back-stage  walls  of  our  theatre  are 
"still  pictures"  from  William  S.  Hart  pictures 
•of  nearly  two  decades  ago — placed  there  by  my 
father  when  this  industry  was  just  a  pup. 
Underneath  each  of  these  exaggerated  and 
over-posed  pictures  is  a  caption.  These  vary  in 
sentiment  from  "Darling,  you  don't  think  I 
did,  do  you  ?"  to  such  melodramatic  phrases  as 
"Two  brave  souls  face  the  world — together 
and  unafraid !!!!!" 

That  was  twenty  years  ago. 

Now  come  up  to  date  and  look  at  a  press 
book  by  Leo  the  Lion.  Take  a  look  at  the  stills 
— and  then  take  a  look  at  the  caption  that  is 
underneath  each  photo  in  a  set  of  stills.  "His 
finger  prints  branded  him  for  his  past  deeds." 
"He  came  out  of  the  darkness  which  blocked  his 
way  to  truth." 

Nothing  but  the  same  old  stuff  that  has  been 
used,  re-used,  mis-used,  and  over-used  till  it 
means  absolutely  nothing  to  the  customer — and 
hence  means  less  than  nothing  at  the  box  office. 

'Appealed...  Because  of  Its  Simplicity' 

The  right  step  away  from  this  hackneyed 
habit  has  been  taken,  I  believe,  by  Warner 
Bros.,  for  example,  in  two  of  their  pictures : 
"The  Great  Lie"  and  "The  Bride  Came  C.O.D." 
Here  they  used  a  single,  good  picture  and  sur- 
rounded it  by  some  attractive  white  space. 
Rather  than  looking  messy  and  crowded  like  a 
fire-sale  ad,  the  paper  on  these  two  pictures 
appealed  to  my  particular  public  because  of  its 
simplicity.  "One  picture  is  worth  a  thousand 
words"  is  an  old  proverb,  but  I  believe  it  is  still 
a  darn  good  one. 

Next  on  the  list  are  time-worn  phrases  used 
in  nearly  all  advertising  for  westerns.  "His 
guns  roared  death  to  out-law  rustlers"  and  "A 
fight  for  right  with  might"  are  so  over-used  that 
it  is  difificult  to  find  any  phrases  at  all  that  will 
"ring  true"  to  an  increasingly  critical  and  well 
informed  movie-going  public. 

With  the  vast  amount  of  available  informa- 
tion about  pictures  that  the  public  now  has, 
the  B  pictures  can  be  heard  buzzing  long  be- 
fore they  get  to  the  screen.  Superlative  adjec- 
tives don't  mean  superlative  pictures,  and  the 
l)ublic  knows  it. 

My  own  remedy  has  been  this :  use  the  house 
artist  more  and  buy  less  paper  from  the  ex- 
changes.    Our  formula  is  simple.    We  use  a 


single,  good  picture  (touched  up  with  an  air- 
brush, generally),  the  name  of  the  picture,  the 
mmes  of  the  main  stars  plus  supporting  players 
\\  ho  draw  well,  and  sometimes  the  name  of  the 
director  IF  he  has  made  good  enough  pictures 
to  make  his  name  famous.  Occasionally  we 
use  a  catchline,  but  never  one  that  sourtds  the 
least  hackneyed.  The  result  is  a  piece  of  ad- 
vertising that  is  easily  read  and  tells  its  story 
quickly. 

Next  on  my  "beef"  list  are  mats.  The  entire 
industry  has  saddled  itself  with  a  lot  of  dead 
timber  here.  It  is  custom  for  the  ego-maniacs 
who  produce  pictures  to  have  their  name  on 
every  piece  of  publicity  that  comes  out  of 
Hollywood.  The  producer,  director,  author, 
general  flunkey,  and  water-boy  all  get  their 
names  mentioned.  But  not  in  my  ads.  Several 
years  ago  I  started  trimming  this  dead  weight 
from  every  one  of  my  ads.  The  result  has  been 
two-fold.  One :  I  have  been  able  to  reduce  the 
number  of  column  inches.  Two  :  I  have  made 
my  ads  much  easier  to  read.  This  is  important. 
From  every  side  all  day  long,  the  public  sees 
ads,  ads,  ads.  Unless  your  particular  ad  can 
stand  out,  tell  its  story  quickly,  it  hasn't  a 
chance. 

My  remedy  here  has  also  been  simple.  I 
order  scene  mats  and  thumb-nail  slugs  on  all 
my  important  pictures.  Then  I  have  the  printer 
mortise  the  thumb-nail  slug  into  the  scene  mat 
and  let  the  photo  and  the  date  line  do  their  job 
quickly  and  effectively.  The  variations  on  this 
theme  are  almost  limitless.  And  it  must  be  at 
least  fairly  effective,  or  my  box-office  would 
have  showed  it  long  ago.  My  experience  has 
shown  that  an  ad  of  this  type — say  of  Gene 
.Autry — has  at  least  twice  the  eye-appeal  of  one 
witli   a   "slioot  'em  up"  caption. 

Afy  third  and  last  complaint  is  this:  If  as 


much  general  ingenuity  were  put  into  publicity 
campaigns  for  the  general  public  as  is  put  into 
publicity  campaigns  to  sell  the  exhibitor,  the 
exhibitor  would  have  a  much  easier  job  AND 
would  come  closer  to  getting  a  dollar's  worth 
of  advertising  for  a  dollar  spent.  Much  of  the 
material  we  receive  that  trys  to  sell  us  a  picture 
is  brilliant.  No  hackneyed  phrases  here,  for 
the  producers  are  trying  to  sell  the  boys  that 
pay  for  the  pictures :  i.e.,  the  exhibitor.  Let 
them  use  this  same  technique  on  John  Q.  Public 
and  I'll  be  happy. 

I  suppose  my  suggestions  could  be  boiled 
down  to  this.  Let  the  Motion  Picture  Industry 
sacrifice  a  few  egos  and  trim  out  the  dead 
timber  of  extraneous  "credits."  I  believe  this 
can  be  done. 

But  that  is  enough  beefing.  I  really  do  have 
a  great  faith  in  the  industry,  and  am  not  just  a 
"die-hard"  who  believes  everything  is  going  to 
pot. 


Offers  Dancing  Analysis  as 
Publicity  Stunt  on  "Fleet's  In" 

One  of  the  highlights  of  the  campaign  put  on 
to  boost  attendance  for  the  showing  of  "The 
Fleet's  In"  at  the  Earle  Theatre,  Washington, 
was  an  "Arthur  Murray  Dancing  Analysis." 
The  stunt  was  inspired  by  one  of  the  songs  in 
the  picture,  Arthur  Murray  Taught  Me  Dancing 
in  a  Hurry,  and  also  by  a  new  Murray  dance 
creation.  The  Fleet  Foot. 

Through  stories  which  appeared  in  local 
newspapers  it  was  announced  that  professional 
teachers  of  the  Murray  Studio  would  analyze 
the  dancing  of  all  who  desired  on  the  prom- 
enade lounge  of  the  Earle.  Patrons  who  par- 
ticipated in  the  analysis  were  given  free  copies 
of  Arthur  Murray's  Dance  Book. 

Theatres  in  small  communities  playing  "The 
Fleet's  In"  might  follow  the  Earle  publicity 
stunt,  substituting  their  own  local  dancing 
school.  Also,  the  new  Murray  dance  creation 
might  be  demonstrated  by  dance  students  or 
high  school  boys  and  girls  on  the  stage  in 
advance  of  playdate. 


Theatres  Getting  Extra  Revenue 

Theatres  in  the  midwest  are  getting  extra 
revenue  by  selling  programs  of  two  features 
under  a  special  classification.  For  example,  a 
Girlesque  Revue  featured  "Moon  Over  Miami" 
and  "Two  Latins  from  Manhattan" ;  a  Mystery 
Week  ofi^ering  consisted  of  a  Charlie  Chan  and 
an  Ellery  Queen  feature ;  a  Slap  the  Jap  Show 
was  formed  with  the  pairing  of  "Secret  Agent 
of  Japan"  and  "Pacific  Blackout."  Other  bill- 
ing comibinations  are  possible.  Why  not  try  this 
idea  yourself? 


Nothing  False  in  Teeth  Stunt 

When  the  school  term  is  over  each  year  in 
Compton,  Calif.,  Manager  Bill  Jenner  of  the 
Tower  Theatre  stages  a  Tooth  Templar  Show, 
and  fills  the  house.  How  does  he  do  it?  Well, 
he  ties  up  with  the  school  board,  which  under- 
writes the  purchase  of  a  ticket  for  each  child 
who  cooperates  100  per  cent  in  following  the 
rules  of  dental  hygiene.  Parents  endorse  the 
stur.t,  so  do  officials. 


Hospitality  Broke  the  Barrier 

Few  things  are  really  impossible.  Patience  and  perseverance  nearly  always  overcome  the  most 
difficult  obstacles. 

For  example,  if  your  local  newspaper  head  lays  down  a  "no  art"  policy  and  charges  you  a  com- 
mercial rate  for  your  ads  instead  of  the  customary  amusement  rate,  you're  up  aginst  the  same 
problem  faced  by  Don  Austin,  manager  of  two  Fox  West  Coast  theatres  in  Santa  Paula.  And  if 
you're  anything  like  Don,  you'll  overcome  it. 

Hospitality — yes  sir,  hospitality  was  the  method  used,  and  it  worked  like  a  charm!  Don  had 
just  moved  into  his  new  ranch  home,  so  he  threw  it  open  for  a  newspaper  party.  Even  the  carriers 
attended. 

Now,  four  times  weekly,  the  Glen  City  and  Tower  theatres  get  art  and  publicity  breaks. 
Which  proves  that  friendliness  and  hospitality  can  do  wonders  to  cement  good  relations  between 
the  theatre  and  the  newspaper. 


"WHAT  BEDLAM  THERE'LL  BE  ON 
BROADWAY  APRIL  30'"  WHEN  THE 
FUNNIEST  THING  ON  EIGHT  LEGS 
COMES  TO  THE  CAPITOL  THEATRE! 
irS  MORE  HILARIOUS  THAN  EVEN 
THE  GREAT  STAGE  FARCE  AND  ITS 
FIRST  ENGAGEMENTS  IN  MIAMI, 
WILMINGTON,  HOUSTON  AND 
PROVIDENCE  DREW  THE  YEAR'S 
DIZZIEST  WHIRL  OF  LAUGHS 
WITH  GROSSES  TOTALING  UP  TO 
157%  OF  AVERAGE!" 


EDWARD 
SMALL 

pmetits 


GEORSt  B*^**^  J"^"  Bf NNEn 


risr. 


UrM         .      "^^V'ews  sav' 

«°''ywood  Reporter 
^  nifarioiic  £— _     .  . 


say 
ca//s  it 


Snowman's  Ir^Ac  D  " 
'''""nier  than  al  ">'*-' 

Abbott-C  '  n,^^  «  tf-e 
'■ough-fiouse  comedyf" 


Sign  That  Pledge  . . .  Mail  It  In  Quickly. . .  Every  Theatre 
Should  Join  The  Motion  Picture  Industry  Campaign  for 
ARMY  AND  NAVY  EMERGENCY  RELIEF-May  14-20. 


MISCHA  AUER  •  UNA  MERKEL  ■  GLENDA  FARRELL  •  ERNEST  TRUEX  •  MARGARET  HAMILTON 


lith 

Md  M  tlw  Stage  Success  'TWIH  BEDS"  by  Marsaret  Mayo  and  SaKsbnv  FieW  •  Screenplay  by  Curtis  Kenyon  and  Kenneth  Earl  and  E.  Edi»te  Moran  •  Directed 


byTM  WHEUN  •  Released  thru  UNITED  ARTISTS 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


April  25,  1942 


New  York  Holiday  as  Contest  Award 

Cut  this  out  and  paste  it  in  the  drawer  of  your  desk  for  future  reference.  The  next  time  you 
contemplate  a  contest  and  are  looking  for  a  high  class  capita!  prize.  The  next  time  you  and  your 
family  get  to  figuring  on  a  trip  to  New  York.  The  next  time  you  want  to  extend  a  favor  to  a  friend 
whp  is  coming  to  New  York. 

SHOWMEN'S  TRADE  REVIEW  has  made  arrangements  with  four  of  the  more  modern  Times 
Square  hotels  for  complete  accommodations;  Room,  with  private  bath  and  radio;  Meals,  (one  dinner  at 
a  famous  Night  Club)  and  others  in  the  hotel  dining  room;  Entertainment,  sight-seeing  trips,  river 
cruises,  theatres,  etc.;  at  the  following  low  rates:  One  night  and  two  days,  $4.25;  Two  nights  and 
three  days,  $8.00;  Three  nights  and  four  days,  $10.75.  Rates  are  figured  on  a  per  person  basis  with 
two  persons  to  each  room.  If  room  is  occupied  by  one  person  an  additional  charge  of  50  cents  per 
night  is  to  be  made.    The  low  price  includes  everything — no  extras. 

In  addition  we  can  supply  you,  absolutely  free,  with  a  100  foot  sound  trailer  describing  the 
entertainment  and  accommodations  here  in  New  York  for  use  in  connection  with  contests  and,  if  your 
theatre  is  within  200  miles  of  New  York,  we  can  arrange  for  free  photos  for  lobby  display,  newspaper 
reproduction,  etc. 

Put  this  article  where  you  are  sure  to  find  it.  It  will  come  in  mighty  handy  when  you  are 
searching  fer  an  inexpensive  top  prize  to  award  the  winner  of  your  next  contest. 

Campaigns  for  '^Ring  of  SteeK^  Victory  Film 
at  All  Theatres  in  Tri-States  Circuit 


With  motion  pictures  classed  as  an  essential 
during  war  time,  there  is  added  inducement  for 
full  cooperation  by  theatres  with  the  Victory 
films  released  by  the  War  Activities  Committee, 
and  some  of  the  most  progressive  theatremen 
in  the  country  are  not  only  showing  the  re- 
leases right  on  schedule,  but  are  constantly 
giving  more  emphasis  to  them  in  exploitation. 
These  showmen  point  out  that  every  possible 
objection  to  exhibition  of  the  Victory  films  has 
been  swept  away :  the  film  is  free,  the  trans- 
portation is  free,  and  the  lATSE  has  agreed 
that  projection  machine  operators  will  make  no 
charge  for  overtime  that  is  occasioned  by  show- 
ing of  these  subjects. 

Proof  that  the  releases  have  exploitation 
possibilities  has  been  demonstrated  many  times, 
the  latest  and  one  of  the  most  notable  exploita- 
tion efforts  being  that  of  the  Tri-States  The- 
atres. A.  H.  Blank,  head  of  the  circuit,  took 
personal  supervision  of  the  campaign  which  was 
put  on  in  connection  with  "Ring  of  Steel"  at 
every  theatre  in  this  large  circuit.  A  detailed 
campaign  outline,  prepared  under  the  direction 
of  Ralph  Bran  ton,  general  manager  of  Tri- 
States,  was  sent  to  every  manager  in  the  circuit. 

The  framework  for  the  drive  was  set  with 
the  organization  of  the  support  for  the  showings 
of  "Ring  of  Steel,"  in  which  Spencer  Tracy 
does  the  narration,  by  the  Iowa  Federation  of 
Women's  Clubs,  various  branches  of  the  Parent 
Teachers'  Association  and  other  groups.  The 
circuit  arranged  for  prominent  mention  in  all 
advertising  and  made  special  effort  to  attract 
patronage  from  civic  clubs,  industrial  organiza- 
tions and  groups  of  volunteer  war  emergency 
workers.    One  of  the  most  effective  phases  of 


This  Could  Be  Your  Promotion 

The  eye-catching  window  display  shown  above 
was  set  up  by  Phil  Engel  at  the  Jordan-Marsh 
department  store  in  Boston  in  advance  of  the 
showing  in  that  city  of  Warners'  "Kings  Row." 
This  is  one  of  many  displays  being  arranged  in 
stores  all  over  the  country.  Other  theatremen, 
take  note. 


the  campaign  was  the  distribution  of  a  folder  in 
which  Tracy's  "I  Am  the  American  Soldier" 
narration  is  published  in  full.  This  stirring 
speech  is  a  fine  tribute  to  America's  men  in 
the  armed  services,  and  makes  one  proud  to  be 
an  American. 

The  exhibitors  who  fall  behind  release  sched- 
ules of  the  Victory  films  may  soon  find  Women's 
'Clubs  and  the  Parent  Teachers'  Association 
groups  bringing  pressure  for  exhibition  of  the 
subjects. 

These  organizations  have  more  than  200 
women's  groups  in  every  state.  It  is  known 
that  at  least  one  of  the  organizations  has  cir- 
culated its  membership  with  bulletins  dealing 
with  the  Victory  films — urging  attendance  at 
theatres  showing  them,  and  further  going  into 
such  details  as  the  fact  that  the  pictures  are 
sponsored  by  the  government  with  free  use  by 
theatres. 


'Smilin'  Through'  Plugged  by 
Girl  at  Store  Via  P.A.  System 

A  tieup  with  a  leading  local  store,  featuring  a 
girl  at  a  dummy  switchboard  and  a  p.a.  system 
carrying  her  message  to  pedestrians,  was  one 
of  the  highlights  of  the  "Smilin'  Through"  cam- 
paign put  over  by  Sam  Kirby,  publicity  manager 
for  Malco  Theatres,  North  Little  Rock,  Ark. 

A  large  overhead  sign  explained  the  girl  was 
calling  every  woman  in  town  about  the  picture. 
There  were  also  plugs  for  the  store. 

As  an  added  touch,  Kirby  had  a  roving  pho- 
tographer on  the  streets  snapping  pictures  of 
women  pedestrians.  Pictures  were  displayed  in 
the  window  for  short  periods,  and  women  who 
located  their  own  photos  were  awarded  War 
Stamps. 


Men's  Beauty  Show  Wows  'Em! 

A  Men's  Beauty  Show  went  over  big  for 
Floyd  Davis  in  Marshall,  Mo.  He  had  local 
leaders  gallivanting  on  the  stage  in  feminine 
finery  while  a  capacity  crowd,  nearly  limp  with 
laughter,  looked  on.  The  newspaper  went  for 
the  stunt  like  a  house  afire ! 


Largest  Number  of  Words 

War  Stamps  and  guest  tickets  were  awarded 
to  persons  creating  the  largest  number  of  words 
from  the  title,  "Vanishing  Virginian,"  as  part 
of  the  campaign  for  the  film  put  over  by  Boyd 
Fry,  Palace,  Memphis. 


Buy  War  Bonds  Regularly 


Elaborate  Campaign  on 
'Clouds'  in  Seattle 

One  of  the  most  elaborate  opening  campaigns 
ever  witnessed  in  Seattle  was  staged  for  the 
opening  of  "Captains  of  the  Clouds"  at  the 
Orpheum  in  that  city.  Marty  Weiser,  Warner 
Bros,  field  representative,  handled  the  event 
with  the  cooperation  of  Don  Geddes,  manager 
of  the  Orpheum,  and  Frank  Newman,  head  of 
the  Hamrick-Evergreen  Circuit. 

The  campaign  included  the  visit  of  a  32- 
piece  RCAF  band  from  Patrician  Bay,  with  a 
welcome  by  the  U.  S.  Air  Corps  band  from 
McChord  Field  in  a  colorful  ceremony;  a  big 
parade  to  the  theatre;  a  War  Bond  Rally  in 
Times  Square,  to  the  accompaniment  of  a 
massed  band  concert,  with  the  Junior  League 
handling  the  bond  booths  in  roped-off  sections 
of  the  streets ;  overhead  salute  by  planes  from 
Paine  Field;  visit  of  the  RCAF  band  to  the 
newspapers ;  a  goodwill  dinner  in  the  Officers' 
Mess  at  McChord  Field;  "blind  dates"  at  the 
opening  for  the  visiting  Canadian  soldiers ;  a 
dance  at  Fort  Lawton;  concert  for  crippled 
kids,  broadcast  over  KIRC ;  placing  of  wreath 
on  famous  doughboy  statue  in  front  of  Civic 
Auditorium;  "Zoom  Girl"  (Brenda  Marshall) 
dance  at  Paine  Field;  special  advertising  and 
exploitation  via  newspapers,  posters  and  radio. 

The  various  events  resulted  in  big  newspaper 
breaks  for  days,  and  resulted  in  tremendous 
business  for  the  picture. 


Blieden  Wins  'Sundown'  Award 

M.  J.  Blieden,  manager  of  the  State  Theatre, 
Evansville,  Indiana,  has  been  awarded  a  suit- 
ably engraved  wrist  watch  for  the  best  theatre 
exploitation  campaign,  submitted  by  managers 
of  the  Gregory  Circuit,  on  Walter  Wanger's 
"Sundown." 


They  Went  for  'Howdy  Week' 

The  manager  of  the  Town  Theatre,  Great 
Falls,  Mont,  decided  to  put  on  a  "Howdy 
Week."  He  moved  his  office  into  the  foyer, 
greeted  patrons  with  "Howdy."  They  went 
for  it.    So  will  yours. 


Smash  Magazine  Ad  Campaign 

Under  S.  Barret  McCormick's  direction,  RKO 
Radio's  advertising  department  has  turned  out  a 
national  magazine  ad  campaign  on  Orson  Welles' 
forthcoming  "The  Magnificent  Ambersons." 
Above  are  the  five  ads,  each  a  full  page  in  size. 
They  present  a  striking  note  in  motion  picture 
advertising  that  is  keyed  to  the  mood  of  the 
productions.  Magazines  carrying  the  five  ads 
are  Look,  Life,  Redbook,  Time,  Good  House- 
keeping and  The  New  Yorker. 


EXCELLENTLY  HANDLED 
MELODRAMA 

Excellently  handled  melodrama  with  good  mystery  trend  and 
enough  comedy  and  romance  to  please  all  who  see  it  .  .  . 
situations  that  embrace  all  of  the  tried  and  true  emotional 
appeal  that  fits  the  appetite  of  the  average  movie  fan. 

— Showmen's  Trade  Review 


niFHIRS  OF 

jimmv  uniEnTinE 


A  REPUBLIC  PICTURE 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


April  25,  1942 


STR  West  Coast  Offices        Guaranty  Building        6331  Hollywood  Blvd.        Hollywood,  Calif.         Telephone,  Hollywood  1390 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Lugosi  Signs  for  Two/  Harry  Sherman's  Daughter  Debuts 
Ginny  Sims  on  Her  Own/  Selznick  Testing  for  "Kingdom 


Belo  Lugosi,  horror  star  de  luxe,  has  been 
signed  by  Monogram  for  two  additional  pic- 
tures to  be  released  on  the  current  year's 
program.  The  first,  "Night  of  Horror,"  is 
a  story  by  Geraldine  Fitzgibbon  and  the  sec- 
ond, "Torment,"  was  written  by  Alex  J. 
Fischer.  Lugosi  pictures  are  produced  by 
Sam  Katzman  and  Jack  Dietz. 


Cast  leads  in  "Fingers,"  a  drama  dealing 
with  subversive  activities  which  will  start 
this  week  at  Columbia,  were  set  with  the 
signing  of  Kay  Harris,  Bruce  Bennett  and 
Edward  Norris.  Lew  Landers  and  Jack  Fier 
combine  as  the  director-producer  teams. 


Universal  has  signed  Jack  LaRue  for  a 
role  in  "Pardon  My  Sarong,"  Abbott  and 
Costello  comedy. 

Joan  Bennett,  recently  starred  in  "Twin 
Beds"  and  "The  Wife  Takes  a  Flyer,"  is  to 
be  featured  in  20th  Century-Fox's  "Girl 
Trouble,"  a  society  girl  comedy  slated  to 
start  production  during  May. 


Job  of  directing  "Berlin  Correspondent," 
a  Bryan  Foy  production  for  20th  Century- 
Fox  which  starts  next  month  has  been  handed 
to  Eugene  Forde.  Steve  Fisher  and  Jack 
Andrews  completed  the  screenplay. 


Chester  Hale,  organizer  of  the  "Chester 
Hale  Girls,"  and  famed  Broadway  dance  di- 
rector reported  to  RKO-Radio  to  start  re- 
hearsals with  Lucille  Ball  for  dances  in 
"The  Big  Street."  On  his  last  Hollywood 
visit.  Hale  taught  Greta  Garbo  dance  rou- 
tines. 


Paulette  Goddard  will  continue  to  be  fea- 
tured in  Paramount  pictures.  When  Paulette 
completed  "Forest  Rangers,''  she  was  noti- 
fied the  studio  had  exercised  its  optional  con- 
tract. 


Franklin  Pangborn,  now  a  fixture  in  Pres- 
ton Sturges'  stock  company,  will  play  his 
fourth  role  in  a  Sturges  production  when  he 
reports  to  Paramount  for  a  role  in  "Tri- 
umph Over  Pain." 

Max  Brand  has  turned  in  the  screenplay 
for  Columbia's  "Pioneers,"  adapted  from  the 
late  Courtney  Riley  Cooper's  last  novel.  An 
outdoor  feature,  scheduled  to  be  given  elab- 
orate mounting  and  a  big  name  cast,  it  will 
be  produced  by  Harry  Joe  Brown. 


"The  Big  Street"  is  the  final  title  for  Pro- 
ducer Damon  Runyon's  adaptation  of  his 
own  story  "Little  Pinks,"  which  RKO-Radio 
will  put  in  production  this  week.  Henry 
Fonda  and  Lucille  Ball  have  the  top  roles. 
The  supporting  cast  will  include  Eugene 
Pallette,  Barton  MacLane,  Agnes  Moorehead, 
Paul  Douglas,  Sam  Levene,  Marion  Martin, 
JuHus  Tannen  and  Frank  Moran.  Irving  Ries 
will  direct. 


Still  busy  lining  up  a  big  name  cast,  David 
O.  Selznick  has  been  testing  George  Sanders 
and  Laird  Cregar  for  feature  roles  in  "Keys 
of  the  Kingdom." 

After  nine  months  of  legal  dickering,  Vic- 
tor Mature  is  now  the  exclusive  property  of 
20th  Century-Fox.  Signing  of  the  contract 
will  wipe  out  commitments  Mature  had  with 
Hal  Roach  and  RKO-Radio. 


MGM  has  reunited  the  trio  of  Mickey 
Rooney,  Freddie  Bartholomew  and  Terry 
Kilburn  for  "A  Yank  at  Eton." 


With  Ilona  Massey,  Jon  Hall,  Peter  Lorre 
and  Cedric  Hardwicke  tabbed  for  the  feature 
roles,  Frank  Lloyd  is  set  to  start  "The  In- 
visible Spy,"  his  last  production  for  Uni- 
versal under  his  present  contract.  Edward 
Marin  will  direct. 

Columbia  has  contracted  William  Seiter 
to  direct  "Carnival  in  Rio,"  American  ver- 
sion of  the  Argentine  film  "Tuesday — Or- 
chids." Fred  Astaire  and  Rita  Hayworth  will 
be  featured. 

Kay  Francis  and  John  Boles  have  been  as- 
signed parts  in  Universal's  "Love  and  Kisses, 
Caroline."  Picture  stars  Robert  Cummings 
and  Diana  Barrymore  with  Henry  Koster  di- 
recting. 

Funnyman  Robert  Benchley  checked  into 
Paramount  for  his  role  in  the  Ginger  Rogers 
and  Ray  Milland  starrer  "The  Major  and 
the  Minor."  He  will  also  have  a  part  in  "I 


HOLLYWOOD 
STLDIO 
ROUND-UP 

COLUMBIA 

A  MAN'S  WORLD — Principals:  Marguerite  Chap- 
man, William  Wright,  Larry  Parks,  Frank  Sully, 
Wynne   Gibson.    Director,   Charles  Barton. 

BLONDIE  FOR  VICTORY— Principals :  Penny  Sin- 
gleton, Arthur  Lake,  Larry  Sims,  Daisy,  Jonathan 
Haley.    Director,  Frank  Strayer. 

OVERLAND  TO  DEADWOOD— Principals :  Charles 
Starrett,  Russell  Hayden,  Cliff  Edwards,  June  Pickerell. 
Director,  William  Berke. 


MONOGRAM 

DOWN  TEXAS  WAY— Principals :  Buck  Jones,  Tim 
McCoy,  Raymond  Hatton.  Director,  Howard  Brether- 
ton. 


PARAMOUNT 

I  MARRIED  A  WITCH— Principals :  Fredric  March, 
Veronica  Lake,  Susan  Havward,  Robert  Benchley, 
Cecil   Kellaway.    Director,   Rene  Clair. 

HAPPY-GO-LUCKY— Principals:  Mary  Martin,  Dick 
Powell,  Rudy  Vallee,  Eddie  Bracken,  Betty  Hutton. 
Director,   Curtis  Bernhardt. 


PRODUCERS 

ISLE  OF  FORGOTTEN  SINS— Principals :  Alan 
Baxter,  Gertrude  Michael,  Ernest  Dorian.  Director, 
Arthur  Ripley. 


REPUBLIC 

MOONLIGHT  MASQUERADE  —  Principals :  Jane 
Frazee,  Betty  Keane,  Craig  Stevens,  Eddie  Foy,  Jr. 
Director,  John  H.  Auer. 


20th  CENTURY-FOX 

ICELAND — Principals:  Sonja  Henie,  John  Payne, 
Jack  Oakie,  Sammy  Kaye  and  Orchestra.  Director, 
Bruce  Humberstone. 


UNIVERSAL 

MADAM  SPY — Principals:  Constance  Bennett,  Don 
Porter,  John  Litel.    Director,  Roy  William  Neill. 

LOVE  AND  KISSES,  CAROLINE  —  Principals : 
Robert  Cummings,  Diana  Barrymore,  Kay  Francis, 
Andy  Devine,  John  Boles.    Director,  Henry  Koster. 


Married  a  Witch"  which  stars  Fredric  March 
and  Veronica  Lake. 


Third  leading  role  in  as  many  months  is 
the  record  of  Marguerite  Chapman  when  she 
was  assigned  to  star  in  Columbia's  "A  Man's 
World."  She  will  be  teamed  with  William 
Wright,  another  newcomer  whom  the  studio 
considers  potential  star  material.  Charles 
Barton  will  direct  the  romantic  drama. 


Ginny  Sims,  Kay  Kyser  singing  protege, 
will  strike  out  on  her  own  in  RKO-Radio's 
Fibber  McGee  and  Molly  and  Edgar  Ber- 
gen-Charlie  McCarthy  comedy.  The  film  will 
mark  her  fourth  screen  appearance,  other 
three  have  been  in  Kyser  films. 


Walter  Slezak,  for  the  past  sixteen  years . 
one  of  Broadway's  best  known  stage  names, 
will  make  his  screen  debut  with  Cary  Grant 
and  Ginger  Rogers  in  RKO-Radio's  "Inter- 
national Honeymoon." 


Returning  to  the  lot  from  which  she 
started  her  climb  to  screen  fame,  Evelyn 
Brent  reported  to  Paramount  for  a  featured 
role  in  "Wrecking  Crew"  which  William  Pine 
and  William  Thomas  are  producing. 


Hollywood  stars  have 
a  weekly  chore  to  do  for 
the  duration.  In  response 
to  requests  by  service 
men,  the  stars  will  stage 
a  half  hour  show  every 
Sunday,  the  performance 
being  broadcast  by 
short  wave  to  all  parts 
of  the  world  where 
American  soldiers  and 
sailors  are  stationed. 
Shown  at  the  first  broad- 
cast at  NBC  are  Gene 
Tierney,  Edgar  Bergen 
and  Charlie  McCarthy, 
Gary  Cooper  and  Para- 
mount's  new  star  Betty 
Hutton. 


April  25,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


WANDERING 
AROUND 

n  o  1. 1.  Y  w  o  o  n 


They'll  have  to  put  a  new  meaning  on  the 
old  "hasn't  got  a  Chinaman's  chance"  say- 
ing. With  Oriental  actors  needed  for  "Across 
the  Pacific,"  "Dragon  Seed,"  "China  Skies" 
and  "Keys  of  the  Kingdom,"  there  just  aren't 
enough  Chinese  thespians  to  go  around.  Not 
since  the  days  of  "  The  Good  Earth,"  "The 
General  Died  at  Dawn"  and  "Lost  Horizon" 
have  Chinese  players  been  in  such  demand. 


Says  Jack  Benny,  now  working  in  Warner 
Bros.'  "George  Washington  Slept  Here," 
"They  might  just  as  well  change  the  title  to 
'Jack  Benny  Didn't  Sleep  Here'  as  far  as  I'm 
concerned.   I'm  in  142  of  the  156  scenes." 


How  to  see  the  world  and  study  geography 
and  never  leave  Hollywood?  Be  an  actor  like 
Jack  Oakie.  From  the  balmy  atmosphere  of 
"Song  of  the  Islands"  to  the  frigid  blasts  of 
the  Polar  regions  in  "Iceland"  at  20th  Cen- 
tury-Fox is  his  latest  tour. 


Stunt  flyers  are  as  hard  to  get  as  Chinese 
actors.  A  few  years  ago  the  break-neck  boys 
were  tumbling  all  over  each  other.  Now  only 
four  are  available.  The  Army,  Navy,  Ma- 
rine Corps,  training  schools  and  Ferry  Com- 
mand have  taken  their  toll. 


How'd  you  like  to  see  William  S.  Hart, 
Hoot  Gibson,  William  Farnum  and  Jack 
Holt,  western  heroes  of  yesteryear?  You 
will  if  Harry  Sherman  can  prevail  upon  them 
to  appear  with  Richard  Dix  in  "Buckskin 
Empire." 

Monogram  Plans  Five  Films 
During  Three  Week  Period 

Five  pictures  are  slated  for  production  at 
Monogram  during  the  period  April  20-May  7. 
Producer  Scott  Dunlap  started  a  Rough  Riders 
western,  "Down  Texas  Way,"  on  the  20th. 
"Texas  Trouble  Shooters,"  a  Range  Buster, 
started  on  the  22nd.  Temporarily  titled  "Hot 
Rubber,"  a  Maurice  King  production,  is  sched- 
uled for  the  28th.  During  first  week  of  May, 
Edward  Cline  will  start  directing  "Barney 
Google  and  Snuffy  Smith,"  and  Producer  Lind- 
sley  Parsons  will  also  give  "Lure  of  the  Islands" 
the  starting  gun. 


Republic  Studio  Steps 
Up  Production  Pace 

Intensive  production  will  be  the  rule  at  Re- 
public during  tlie  next  two  weeks  with  five 
productions  slated  to  go  before  the  cameras. 
"Moonlight  Madness"  and  "The  Cyclone  Kid" 
are  shooting.  "Flying  Tigers,"  featuring  John 
Wayne  and  John  Carroll,  starts  Saturday  to  be 
followed  by  an  as  yet  untitled  number  in  the 
"Three  Mesquiteer"  series  and  "Lazy  Bones," 
which  will  team  Judy  Canova  and  Joe  E.  Brown 
in  the  leads. 


Busy  "Blondie"  Schedule 

"Blondie  Goes  to  Hollywood"  will  be  No.  14 
in  the  Columbia  series  featuring  Penny  Single- 
ton, Arthur  Lake  and  Larry  Simms.  Next  to 
go  before  the  cameras  will  ■  be  "Blondie  for 
Victory,"  to  be  followed  by  "Blondie  Buys  a 
Horse."  All  three  will  be  produced  by  Robert 
Sparks,  with  Frank  R.  Strayer  directing. 


Disney  Short  for  Goldwyn's 
"The  Pride  of  the  Yankees" 

Under  special  arrangements  made  between 
Walt  Disney  and  Samuel  Goldwyn,  the  Disney 
studio  has  started  work  on  a  short  subject 
specifically  designed  to  accompany  tlie  showing 
of  "The  Pride  of  the  Yankees."  Both  will  be 
released  by  RKO-Radio. 

The  Disney  short  will  star  "Goofy"  and.  like 
the  Goldwyn  feature  will  have  a  baseball  back- 
ground. Making  the  short  will  mark  the  first 
time  Disney  ever  created  a  subject  to  accompany 
a  feature.  Idea  is  the  result  of  conferences  be- 
tween the  two  producers  which  had  for  their 
objective  the  turning  out  of  a  complete  enter- 
tainment program  of  live  action  and  animated 
pictures,  one  complementing  the  other.  Disney 
experiment  has  been  put  on  a  fast  schedule  to 
meet  the  July  release  date  of  "The  Pride  of 
the  Yankees." 


Universal  Switches  Deanna 
Durbin's  Next  Picture 

Switching  plans.  Universal  has  set  "The 
Divine  Young  Lady"  as  the  next  Deanna  Dur- 
bin  starring  film.  The  move  was  dictated  by 
belief  that  the  story  is  more  timely  than 
"Three  Smart  Girls  Join  Up"  which  had  been 
previously  announced  as  her  next  picture. 
"Divine  Young  Lady"  relates  the  experiences 
of  a  young  American  school  teacher  in  South 
Sea  Island  war  zones.    Jean  Renoir  will  direct. 


MGM  Revamping  "Born  To 
Be  Bad"  For  Philip  Dorn 

With  Philip  Dorn  in  the  young  doctor  role, 
MGM  is  reshooting  much  of  "Born  To  Be 
Bad,"  last  of  the  Dr.  Kildare  series  in  which 
Lew  Ayres  had  worked.  Dorn  will  not  be 
given  the  Doctor  Kildare  name  but  will  be 
seen  as  a  young  Dutch  physician. 


Schlesinger  To  Make  39 
Cartoons  For  Warners 

With  Leon  Schlesinger  contracted  to  make 
39  cartoon  shorts  for  release  by  Warner  Bros, 
on  the  1942-43  schedule,  32  of  them  will  be  in 
Technicolor.  Program  calls  for  26  Merrie  Mel- 
odies in  color  and  si.x  of  the  13  Looney  Tunes 
also  in  Technicolor. 


Robert  Lord,  Warner  Bros. 
Producer,  Joins  Army  as  Major 

Robert  Lord,  for  the  past  dozen  years  a 
Warner  Bros,  producer,  reported  for  active  duty 
with  the  U.  S.  Army  April  15th.  Lord  is  a 
major  in  the  Signal  Corps  Reserve  and  has 
been  ordered  to  duty  at  Fort  Monmouth,  N.  J. 


Small  Signs  Mischa  Auer 

An  outstanding  performance  in  "Twin  Beds" 
won  Mischa  Auer  a  two-picture  contract  with 
Edward  Small.  The  pictures  will  be  made 
next  Autumn  when  Small  resumes  production. 


TITLE  CHANGES 

S.O.S    Iceland  (Col.)  now  Atlantic  Convoy. 

Valley  of  Lawless  Men  (Col.)  now  Bad  Men  of  the 
Hills. 

Tulip  Time  (MGM)   now  Seven  Sisters. 

Get  Rich  Quick  Maisie  (MGM)  now  Maisie  Gets  Her 
Man. 

Somewhere  I'll  Find  You  (MGM)  now  Red  Light. 

Little  MacArthurs  (Mono.)  now  Let's  Get  Tough. 

Do  Not  Disturb  (Mono.)  now  One  Mysterious  Night. 

Silver  Spoon   (RKO)  now  Highways  By  Night. 

Hitler's  Valet  (UA)   now  The  Devil  With  Hitler. 

Bridget  from  Brooklyn  (UA)  now  McGuerins  from 
Brooklyn. 


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FROM  the 
SENSATIONAL 
MUSICAL 
COMEDY 
HIT  that 
BROADWAY^ 
HOWLED 
AT  for 
MONTHS 
COMES 
REPUBLIC'S 
GREAT  screen 
SMASH  — 
"YOKEL  BOY!"  If 
EVER  there  was  a  need 
FOR  laughter,  now  is  the 
TIME.  And  if  ever  there 
WAS  a  picture  designed 
TO  fill  that  need,  "YOKEL 
BOY"  Is  the  one.  It's  an 
UPROARIOUS  farce  comedy 
WITH  music  with  lots  of  very 
FUNNY  people.  EDDY 
FOY,  JR.,  plays  the 
FOCAL  yokel; 
JOAN   DAVIS  is 
HILARIOUSLY 
VOCAL.  And  they 
HAVE  ALBERT 
DEKKER,  ALAN 
MOWBRAY, 
ROSCOE  KARNS, 
MARILYN  HARE, 
MIKHAIL 

RASUMNY,  and  MARC 
LAWRENCE  to  help  them  in  the 
HIGH-jinks  and  shenanigans.  When 
BUGSIE  MALONE,  America's 
FOREMOST  mobster,  decides  to 
BECOME  a  glamorous  movie  hero, 
THE  laughs  pile  on  so  fast  that  you'll 
ENJOY  every  minute  of  it.  There 
IS  a  lot  of  fine  music,  too — In  fact, 
EVERYTHING  to  entertain  you. 
"YOKEL  BOY,"  1942's  best 
COMEDY,  is 


A  REPUBLIC  PICTURE 


Page  24 


SHOWMEN'S    TRADE   REVIEW  April  25,  1942 


Unless  you  know  your  situation  thoroughly, 
you  may  have  trouble  in  putting  over  "Suicide 
Squadron."  Are  your  audiences  made  up,  for 
the  most  part,  of  action  fans?  Then,  in  order 
to  attract  this  element,  you'll  have  to  utilize 
"action"  stunts,  and  yet  at  the  same  time  point 
up  the  film's  dramatic  love  story  to  such  a 
degree  that  your  patrons,  while  perhaps  looking 
for  more  action  than  the  picture  gives  them, 
will  at  least  be  prepared  for  the  story  itself. 

If,  on  the  other  hand,  you  cater  to  class 
patronage,  you've  got  to  stress  the  drama  and 
romance  strongly  enough  to  overcome  the 
"action  hit"  implication  of  the  title.  And  if 
you  have  a  mixed  audience,  well — there  must 
be  some  kind  of  balance  in  your  selling  whereby 
both  types  of  patronage  will  be  aroused  to  a 
movie-going  mood.  In  general,  however,  we 
believe  it  is  the  class — well,  not  necessarily 
"class,"  but  audiences  who  enjoy  absorbing, 
well-directed  and  acted  entertainment — whose 
interest  must  be  aroused.  After  all,  the  title, 
as  noted  before,  bespeaks  action,  and  should  be 
nearly  sufficient  to  attract  the  action  fans. 

Should  you  be  able  to  make  the  necessary 
srrangements,  we  strongly  urge  you  to  see  the 
picture  for  yourself.  Then,  with  first-hand 
knowledge  of  your  situation  and  the  picture's 
contents,  you  can  lay  out  the  proper  campaign. 
The  following  selling  ideas  are  yours  to  accept 
or  reject,  depending  on  the  requirements  of 
your  situation.  We  have  tried  to  vary  them 
so  that  at  least  a  reasonable  number  will  be 
available  for  your  use : 

NEWSPAPER  "AVIATOR"  CONTEST 

Get  your  local  newspaper  to  take  from  its 
morgue  pictures  of  famous  aviators,  such  as 
Douglas  Corrigan,  Amelia  Earhart,  Wiley 
Post,  Eddie  Rickenbacker,  Wright  Brothers, 
etc.  Run  one  picture  each  day,  together  with 
a  few  clues,  and  ask  readers  to  identify  the 
subject.  Offer  guest  tickets  to  those  who 
guess  all  the  names  correctly.  With  each  con- 
test picture  published,  you  might  also  run 
a  few  words  designed  to  arouse  interest  in 
"Suicide  Squadron." 

HOW  ABOUT  THIS  CONTEST? 

A  newspaper  contest  might  embrace  this 
question  to  the  wives  of  your  community : 
"Would  your  husband  be  justified,  even  though 
he  might  be  doing  a  commendable  morale- 
lifting  job  on  the  home  front,  in  believing  that 
his  place  was  with  the  fighting  forces  ?"  Give 
prizes  of  cash  or  guest  tickets  for  the  best  let- 
ters, pro  and  con,  on  the  subject.  Another 
question  for  discussion  might  be :  "Is  it  love  or 
selfishness  that  prompts  a  woman  to  try  to 
prevent  her  man  from  doing  what  he  believes 
is  his  duty  to  his  country?"  Other  questions 
along  similar  lines  might  be  used  for  newspaper 
contests  and  radio  and  club  discussions. 

PLAY  UP  THE  MUSIC 

In  "Suicide  Squadron"  Anton  Walbrool: 
enacts  the  role  of  a  famous  Polish  pianist 
who  fulfils  a  number  of  concert-hall  engage- 
ments throughout  the  United  States.  Com- 
position most  frequently  played  is  the  War- 
saw Concerto,  which  is  being  published  by 
Chappell  &  Co.,  RCA  Building,  N.Y.C.  Write 
to  this  firm,  directing  your  letter  to  Mr.  Sam 
Tarrant,  and  he  will  see  that  you  get  all  the 
information  you  need  for  music  shop  tieups. 

Windows  might  be  arranged  featuring  the 


This  New-Type  War  Story 
Deserves  a  Well-Planned, 
Comprehensive  Campaign 


works  of  such  famous  Polish  musicians  as 
Chopin  and  Paderewski. 

Through  the  newspaper  or  radio  you  might 
conduct  a  contest  for  words  to  the  song, 
offering  a  suitable  prize  to  the  contestant 
submitting  the  most  appropriate  set  of  lyrics. 

STAGE  A  PRIVATE  SCREENING 

Favorable  word-of-mouth  comment  before  the 
picture  opens  is  more  important  than  after,  if 
you  get  what  we  mean.  So  why  not  arrange 
a  screening  for  heads  of  civic  and  patriotic 
societies  and  other  people  who  fill  prominent 
spots  in  community  activities?  Maybe  you 
could  get  the  newspaper  to  sponsor  a  late  eve- 
ning banquet,  after  which  the  guests  could  go 
to  your  theatre  for  a  midnight  screening.  But 
regardless  of  when  you  hold  it,  a  screening 
would  surely  prove  productive.  Club  and  pa- 
triotic heads  could  extol  the  picture's  merits 
to  their  members,  and  urge  their  attendance 
when  it  opens ;  endorsements  could  be  used  in 
newspaper  ads  and  lobby  displays ;  the  picture 
would  be  widely  discussed,  thus  generating  more 
than  average  interest  in  your  opening. 

TRY  THIS  WINDOW  STUNT 

If  you  can  promote  the  window  of  a  prom- 
inent store,  get  an  attractive  girl  to  sit  therein 
as  the  center  of  a  display  on  "Suicide  Squad- 
ron." With  a  telephone  which  has  been  wired 
into  the  window,  she  calls  numbers  taken 
at  random  from  a  telephone  book,  and  spiels 
about  the  picture.  By  means  of  amplification, 
sidewalk  crowds  can  hear  her  voice. 

AIRPLANE  MODELS 

Now,  more  than  ever,  model  airplane  building 
is  prevalent  throughout  the  nation.  Get  the 
youths  of  your  community  to  submit  their 
models  for  display  in  your  lobby  or  in  the 
window  of  a  prominently  located  store.  You 
might  conduct  a  contest  to  determine  the  best 
amateur  model  airplane  builder,  thereby  accru- 
ing valuable  newspaper  publicity. 

GALA  CHARITY  OPENING 

Your  opening  could  be  a  gala  evening  af- 
fair, with  tickets  sold  at  a  special  price  and 
the  proceeds  turned  over  to  the  Red  Cross 
or  some  war  charity.  You'll  need  the  full 
cooperation  of  your  local  newspaper,  and 
sorority  members,  among  others,  might  be 
enlisted  in  selling  tickets. 

RADIO  ANNOUNCEMENT 

With  recorded  airplane  sound  effects  as  back- 
ground, your  local  radio  announcer  could  plug 
"Suicide  Squadron"  at  certain  intervals  before 
and  during  playdate.    Be  sure  that  he  stresses 


Original  story  and  screenplay  by  Terence  Young.  Di- 
rected by  Brian  Desmond  Hurst.   Produced  by  William 

Sistrom. 


the  film's  dramatic  love  story,  as  well  as  im- 
parting an  impression  of  action  for  the  action 
fans. 

USE  FASHION  TIEUPS 

One  way  to  get  the  attention  of  women  is 
through  fashion  tieups.  You  can  get  a  set  of 
over  thirty-five  stills  featuring  Sally  Gray 
modeling  several  different  styles  of  feminine 
wearing  apparel.  With  these  stills,  you  have 
the  ammunition  for  promoting  window  displays 
and  cooperative  ads.  To  get  the  Fashion  Stills, 
write  to  the  Exploitation  Department,  Republic 
Pictures  Corp.,  1790  Broadway,  N.  Y.  C.  They 
will  be  sent  you  free  of  charge. 

DIE-CUT  AIRPLANE  NOVELTIES 

If  you  can  get  die-cut,  airplane-shaped 
cards,  with  perforation  for  hanging,  you  can 
suspend  them  from  your  marquee  and  also 
attach  them  to  door-knobs,  auto  door  han- 
dles, hanging  light  fixtures  and  other  objects. 
Perhaps  there  is  a  firm  near  you  which  can 
fill  your  order.  We  remember  that,  during 
our  exhibition  days,  items  such  as  this  could 
be  obtained  from  The  Hennegan  Company, 
Cincinnati,  O.  If  you  are  at  all  interested 
in  the  idea,  you  might  write  to  them  for  in- 
formation on  whether  or  not  they  can  fill 
your  requirements. 

POSTER  CONTEST 

Give  art  students  an  outline  of  the  plot,  the 
picture's  elements  of  appeal;  then  get  them  to 
compete  for  prizes  in  a  poster  contest.  Winning 
posters  might  be  displayed  in  windows  around 
the  business  section.  Along  somewhat  similar 
lines,  you  might  ask  the  public  to  submit  their 
ideas  on  how  the  picture  should  be  advertised 
in  the  newspapers.    Give  prizes  for  best  ads. 

SOMETHING  TO  REMEMBER 

We  believe  that,  once  you  get  them  in,  your 
patrons  will  find  "Suicide  Squadron"  a  different 
type  of  war  story,  a  picture  that  will  hold  their 
interest  from  beginning  to  end.  But,  as  we 
warned  you  before,  watch  how  you  conduct 
your  campaign.  It  is  most  important  that  you 
know  your  situation,  and  be  guided  accordingly. 


STRAIGHT  FROM  THE  HEART!  a  stirring 

Saga  Drown  From  The  Throbbing  Veins  Of  A  Bleeding 
World!  ...  IT  WILL  LIVE  FOREVER  IN  YOUR  MEMORY! 


No  Element  Over-Emphasized 

When  you  have  a  title  that  suggests  action,  as 
in  the  case  of  "Suicide  Squadron,"  there's  no 
need  for  action  copy.  Therefore,  the  ad  above 
confines  its  selling  lines  to  "heart  appeal."  And 
the  "clinch"  illustration  imparts  the  romantic 
angle.  Other  ads  in  the  Republic  press  book  are 
similarly  constructed.  Study  them. 


April  25,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


1 


PRESENTS 


WIN  NOW 


WILL  H.  HAYS  struck 
the  keynote  for  this 
industry  with  his  apt, 
crackHng,  and  rallying  phrase: 
"Win  the  war  now!  Everything 
else  is  chores." 

By  and  large  the  members  of 
the  motion  picture  industry's 
various  branches  are  out  to  win 
the  war  now!  Of  course,  they 
have  no  monopoly  of  patriotism 
— their  fellow  Americans  are 
right  there  with  them  on  that. 
But  the  film  industry,  to  a  much 
greater  degree  than  many  other 
industries  not  directly  a  part  of 
the  mihtary,  can  do  a  peculiarly 
efficient  job  for  the  Victory 
Campaign.  In  doing  their  part, 
in  seeing  to  it  that  "the  show  must 
go  on,"  they  can  do  their  job  in 
a  way  that  will  be  doubly  effec- 
tive in  its  contribution  to  the  war 
effort. 

In  the  closing  of  ranks  which  has  taken  place  since 
war  was  thrust  upon  the  people  of  the  United  States, 
there  has  been  a  necessary,  and  by  all  patriotic  Amer- 
icans a  welcome,  curtailment  of  commodities  for 
civihan  use.  This  curtaihnent  hits  the  theatre  as  it 
has  been  operated  in  times  of  peace.  Theatremen  are 
not  going  to  get  materials  which  for  so  long  have  been 
abundant,  and  under  diflFerent  conditions  rightly  re- 
garded necessary  to  efficient  operation  and  maintenance 

Present  inventories  of  much  equipment  and  vital 
apparatus  for  the  theatres  are  about  all  the  theatre 
branch  of  the  industry  can  count  on  for  maintenance 
and  operation  "for  the  duration." 

Facing  this  fact  squarely  is  one  of  the  first  steps 
theatremen  well  might  take  in  carrying  out  their  pledge 
to  "win  the  war  now."  Whatever  shortages  may  exist 
are  the  result  wholly  and  entirely  of  necessity.  The 
President  and  many  of  the  members  of  his  administra- 
tion have  indicated  in  clearest  terms  their  belief  that 
the  motion  picture  must  be  given  every  opportunity 
to  continue  because  of  its  value  as  entertainment  as 
well  as  morale  building  and  information  for  the  masses 


A  MONTHLY 

Section 

THEATRE 
UIPMENT 

and 

MAINTENANCE 


on  matters  of  national  import.  Consequently  no  the- 
atreman  has  any  reason  for  feeling  that  he  will  be 
deprived  of  anything  the  supply  of  which  is  at  all 
possible.  He  is  being  protected  to  the  best  ability  of 
the  government.  He  need  not  worry  about  "protect- 
ing" himself — particularly  insofar  as  he  might  be 
tempted  to  do  some  "protective"  buying  of  equip- 
ment. 

When  this  fact  is  accepted  (and  acted  upon  in  good 
faith)  the  theatreman  can  hold  his  chin  up  and  carry 
on.  He  can  give  more  and  even  more  as  time  goes 
on  by  making  every  piece  of  apparatus  or  furnishing 
in  his  theatre  last  just  as  long  as  possible,  and  by  find- 
ing some  way  to  get  along  without  more  than  the 
barest  necessities  of  those  critical  materials.  Mainte- 
nance, careful,  particular,  thorough  maintenance,  is 
the  thing  upon  which  the  showman  may  turn  his 
greatest  energies  and  capabilities  now.  There  need  be 
no  super-human  effort  made  —  just  normal,  careful 
and  faithful  cleaning  and  lubricating  and  adjusting 
of  apparatus  and  furnishings  by  a  standard  of  routine 
that  is  followed  like  clock-work. 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


April  25,  1942 


FOR  THE  DURATIO]\ 


AMERICA'S  Victory  Program 
jljL  requires  much  of  the  country's 
resources.  A  significant  portion  of 
our  manufacturing  facilities  are  de- 
voted to  direct  military  needs.  Cer- 
tain critical  materials  formerly  used 
in  the  manufacture  of  public  seating 
are  not  now  available. 

We  know,  however,  that  educa- 
tional, religious,  and  entertainment 
activities  must  be  continued  and, 
indeed,  should  be  intensified.  Pub- 


lic education  and  public  assembly 
are  the  life  stream  of  a  democracy. 

We  will  continue,  as  long  as  we 
are  permitted,  to  produce  satisfac- 
tory theatre,  assembly,  and  stadium 
seating  and  classroom  furniture 
from  materials  not  required  for  our 
war  effort.  We  will  thoroughly  test 
such  alternate  materials  to  deter- 
mine their  suitability  for  the  pur- 
poses used. 

The  "American  Victory"  Theatre 


Chair  is  typical  of  our  war  time 
efforts.  It  saves  75%  critical  metals. 
In  fact,  by  replacing  your  obsolete 
chairs,  you  release  many  more 
pounds  of  critical  metals  than  we 
require  in  making  the  "American 
Victory." 


H.  M.  TALIAFERRO 
President 


GRAND  RAPIDS,  MICHIGAN 

World's  leader  in  public  seating  .  Manufacturers  of  Theatre,  Auditorium,  School,  Church, 
Stadium,  and  Transportation  Seating- .  Branch  Offices  and  Distributors  in  73  Principal  Cities 


April  25.  1942 


SHOWMEN'S    TRADE  RE\'IEW 


Page  27 


You  Can  Get  What  You  Need—Don't  Seek  More 

Theatre  Equipment  Situation  Summed  Up  by  Walter  E.  Green 


"It's  the  dealer's  job  to  keep  the  theatres 
supplied  with  materials  essential  to  operation — 
and  we  propose  to  do  it." 

That,  in  paraphrased  form,  is  how  Walter  E. 
Green,  president  of  National  Theatre  Supply 
Company,  sums  up  the  situation  created  by  re- 
strictions on  the  manufacture  of  articles  for 
civilian  use. 

The  equipment  dealer  becomes,  "for  the  dura- 
tion," primarily  a  service  to  the  theatre  rather 
than  a  purveyor  of  merchandise,  for  there  is 
no  dodging  the  fact  that  it  will  be  some  time 
before  new  articles  are  manufactured  to  re- 
place those  now  in  stock — articles,  that  is,  that 
require  critical  materials  for  their  manufacture. 

■These  articles,  of  course,  are  most  of  the 
equipment  required  for  projection — projectors 
themselves,  generators,  rectifiers,  sound  heads, 
etc.,  etc.  Currently  there  is  ample  supply  of 
the  new  type  of  chairs  in  which  non-metals 
replace  steel  and  iron  to  the  extent  of  about  80 
per  cent ;  screens,  supplies  of  many  kinds. 

Doing  Big  Job  Cheerfully 

But  from  the  standpoint  of  a  dealer  organiza- 
tion of  the  scope  of  National  Theatre  Supply 
and  many  other  concerns,  the  items  which  will 
be  abundant  for  sale  to  theatres  do  not  con- 
stitute large  volume  in  quantity  of  dollars  of 
orders. 

The  prospect  may  not  be  a  bright  one  for  the 
theatre  owner — over  the  long  range.  As  an  im- 
mediate fact  for  the  equipment  dealer,  however, 
it  is  something  which  might  spread  gloom  over 
the  entire  viewpoint  of  a  business  man  in  charge 
of  a  large  organization  which  depends  upon 
merchandise  and  the  sale  of  new  materials  for 
its  existence.  There's  no  gloomy  view  of  this 
inevitable  state  of  affairs  facing  his  own  busi- 
ness by  the  head  of  a  company  which  he  helped 
to  organize  and  which  under  his  direction  has 
been  built  into  one  of  the  largest  companies  of 
its  type  in  this  country.  His  company  has  a  job 
to  do,  and  Walter  Green  is  leading  it  right 
into  the  thick  of  its  many  tough  assignments. 

This  publication,  believing  that  the  conditions 
caused  by  restrictions  on  manufacture  make  the 
theatre  owner  almost  wholly  dependent  upon 
the  equipment  dealer  for  help  in  obtaining  the 
materials  needed,  sent  this  correspondent  to  in- 
terview Mr.  Green  for  the  purpose  of  putting 
,  efore  theatre  owner  subscribers  the  facts  about 
equipment  supplies  in  the  "critical"  category. 

The  rapidly  changing  conditions  which  con- 
trol all  situations  of  manufacture  and  supply 
make  it  impossible  to  give  any  fixed  report  as 
to  the  theatre  equipment  situation.  Neverthe- 
less, there  are  indicators  sufficiently  substantial 
to  make  certain  points  about  the  immediate 
future  quite  clear. 

Enough  for  Normal  Needs 

First  and  most  important  is  this  :  supplies  of 
new  equipment  in  stock  plus  the  quantities  of 
articles  which  can  be  reconditioned  are  adequate 
to  keep  theatres  running  for  a  long  while. 
There's  a  proviso  here,  and  it  applies  equally 
to  every  other  point  under  consideration.  The 
proviso  is  this  :  theatremen  must  not  make  un- 
reasonable demands  for  equipment  which  may 
be  scarce.  If  every  theatreman  gets  along  with 
what  he  has  as  long  as  he  can  make  the  existing 
equipment  last,  there  will  be  enough  for  all. 

Under  normal  conditions  of  wear  much  of 
the  essential  equipment  in  the  majority  of 
theatres  is  good  for  several  years  more  of 
service.  This  may  not  apply  to  such  furnishings 
as  carpets,  chair  upholstery,  and  other  articles 
of  furniture.  Projectors,  Mr.  Green  points  out, 
have  been  running,  in  no  few  instances,  for  as 
long  as  20  years,  and  barring  accidents  they 
can  go  on  for  a  few  years  more.  This,  of  course, 
means  that  while  the  highest  standards  of  pro- 


jection which  are  obtainable  with  modern  new 
equipment  cannot  be  delivered  with  such  pro- 
jectors, shows  can  go  on,  and  with  the  public 
more  interested  in  seeing  the  country's  war 
machine  supplied  than  in  obtaining  for  them- 
selves the  utmost  in  comfort  and  perfection 
(jf  show  presentation,  the  theatreman  can  con- 
tinue to  do  his  job  honestly  and  faithfully  with 
his  present  equipment. 

Importance  of  Dealers 

Stocks  of  equipment  are  not  being  hoarded  by 
the  equipment  dealers.  They  are  in  business 
to  sell  merchandise.  On  the  other  hand  the 
reputable  dealers  are  more  concerned  with  con- 
tinuing their  service  to  theatres  than  in  making 
sales  of  stocks  which  may  be  needed  to  care 
for  replacement  because  of  unavoidable  acci- 
dents that  may  render  some  theatre's  equipment 
useless. 

Theatremen  must  of  necessity  prepare  to  re- 
place much  of  the  equipment  that  may  fail,  due 
to  accident  or  other  causes,  with  used  equip- 
ment that  has  been  reconditioned.  Above  all, 
theatremen  must  play  fair  not  only  with  their 
fellow  business  men  but  with  their  country,  by 
refraining  from  purchase  of  any  critical  equip- 
ment not  needed  for  immediate  use. 

No  matter  what  were  the  practices  in  the 
I)ast,  the  theatreman  now  has  his  best  chance 
of  obtaining  what  he  needs  by  working  through 
his  local  dealer.  Conditions  are  bringing  such 
rapid  changes  that  the  sources  of  supply  are 
better  known  to  the  dealer  than  they  can  be  to 
the  theatre  owner.  The  responsible  dealers  are 
in  touch  with  the  sources  of  supply,  the  theatre 
owner  cannot  be,  unless  he  were  to  devote  to 
this  efifort  far  more  time  and  far  more  activity 
of  an  assisting  organization  than  he  would  seem 
able  to  carry  on. 

In  any  consideration  of  the  situation — -whether 
it  be  a  "critical"  one  or  merely  a  condition  that 
can  be  met  by  business-like  approach  and  solu- 
tion— there  is  only  one  important  thing  with 
which  the  American  citizen  should  now  be 
concerned.  This  factor  was  stressed  repeatedly 
by  Walter  Green  throughout  the  interview  to 
which  this  article  relates. 

"Profits  for  business  are  nothing  to  be  think- 
ing about  now,"  he  said.  The  first  and  fore- 
most thing  is  for  everybody  to  do  whatever  is 
needed  to  contribute  to  the  war  efifort.  The  way 
the  theatre  owner  and  any  other  business  man 
can  contribute  is  by  getting  along  with  as  little 
as  possible. 

"So  far  as  equipment  for  the  theatres  is 
concerned,"  Green  pointed  out,  "the  more  we 
demand  the  less  material  we'll  have.    On  the 


other  hand,  the  less  we  demand  the  more  we'll 
liave." 

How  faithfully  the  better  equipment  dealers 
are  working  to  serve  the  industry  as  well  as 
the  war  effort  is  demonstrated  by  an  activity 
which,  unfortunately,  is  more  a  negative  than  a 
positive  effort.  This  is  in  the  rationing  of 
projector  carbons.  There  is  an  ample  supply 
of  carbons  coming  through.  Yet  to  insure  the 
continuance  of  supply  to  all  it  has  become  neces- 
sary for  National  Theatre  Supply  stores  to  in- 
stitute a  record  system  under  which  adequate 
allotments  are  sold  to  individual  theatre  cus- 
tomers. Requests  for  supplies  of  carbons  which 
exceed  the  normal  amount  consumed  by  the 
ordering  theatre,  are  just  not  filled.  The 
purchaser  is  given  the  amount  he  needs,  and 
that's  all.  Such  rationing  by  a  retailer,  of 
course,  should  not  be  necessary,  but  the  faults 
of  the  minority  which  will  not  conform  to  the 
situation  nevertheless  has  been  met  by  the 
reputable  dealer  in  a  manner  which  shows  how 
well  he  realizes  his  responsibility  and  how  far 
he  is  willing  to  go  in  doing  his  part  as  a 
service  to  the  industry. 

Buy  For  Immediate  Need 

If  any  advice  to  the  theatre  owner  could  be 
pieced  together  from  the  statements  made  by 
Mr.  Green  in  the  course  of  this  interview,  it 
would  sum  up  something  like  this : 

"We  must  realize  that  we  first  of  all  owe 
our  greatest  energies  to  the  nation  in  helping 
to  win  the  war.  The  theatre  owner  can  feel 
confident  that  he  will  get  every  consideration 
from  the  government  in  supplying  him  with 
materials  necessary  to  run  his  theatre.  What 
shortages  may  develop  will  be  unavoidable,  and 
must  be  accepted.  If  there  is  an  accident  and 
some  piece  of  machinery  is  damaged  beyond 
repair,  the  replacement  will,  most  likely,  have 
to  be  with  used  equipment.  It  is  no  time  to 
'anticipate'  difficulties  by  seeking  to  buy  equip- 
ment as  a  'spare.'  If  carpets  and  other  fur- 
nishings wear  out  and  cannot  be  replaced,  then 
it  will  be  up  to  the  theatreman  to  make  his 
public  understand  the  situation  and  keep  on 
running  his  show." 

The  whole  matter  comes  down  to  this  :  let's 
all  keep  our  shirts  on ;  keep  on  doing  our  job, 
keep  on  demanding  just  as  little  as  possible  of 
critical  materials,  and  postpone  thoughts  of 
profits  and  the  abundant  things  of  life,  as  well 
as  reserve  materials  for  the  operation  of  our 
business,  until  the  day  after  the  Victory  is  won. 

When  the  head  of  an  organization  urges  his 
potential  customers  to  refrain  from  ordering 
merchandise  on  which  the  largest  volume  of 
sales  can  be  realized  by  his  own  company,  that's 
not  news — it's  made-in-.^merica  patriotism. 


Interruption    Policies  to  Fore 

Business  interruption  insurance,  hitherto  carried  by  a  few  prudent  theatre  owners,  is  rapidly 
becoming  a  necessity  for  all  because  of  priorities — the  difficulty  of  obtaining  materials,  labor  and 
replacement  parts. 

Business  interruption  insurance,  also  known  as  "use  and  occupancy  insurance,"  covers  with  re- 
spect to  profits  which  a  theatre  would  have  earned  had  not  operation  been  interrupted  by  fire,  wind- 
storm or  other  casualty.  It  also  reimburses  the  insured  for  such  costs  and  expenses  of  operation  which 
continue  during  a  shutdown  period.  These  would  include  rent  (unless  the  lease  provided  for  abate- 
ment during  interruption),  taxes,  interest,  insurance,  overhead,  salaries  of  employes  who  must  be 
retained  on  the  payroll  and  other  continuing  charges. 

Formerly,  rebuilding  a  theatre  almost  destroyed  by  fire  was  a  matter  of  but  a  few  weeks.  Re- 
placement of  equipment  was  simply  a  matter  of  days  and  perhaps  even  hours. 

Today  the  situation  is  vastly  different.  Should  even  a  small  fire  occur,  damaging  vital  equipment 
in  the  booth,  for  example,  the  difficulty  of  obtaining  replacements  might  force  the  theatre  to  shut 
down  for  several  weeks  or  months.    In  such  a  case  incidental  losses  might  exceed  the  actual  damage. 

Business  interruption  insurance  is  written  for  one  year  with  the  premiums  based  on  earnings. 
Should  your  business  be  interrupted  at  any  time  within  the  policy's  contract  year,  by  fire  or  other 
insured  casualty,  you  would  be  indemnified  according  to  its  provisions  for  the  time  that  your  theatre  was 
out  of  service,  but  not  for  more  than  one  year  subsequent  to  the  date  of  the  beginning  of  such 
interruption. 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


April  25.  1942 


Projectionists  Reports  Are  Aid  to  Conservation 

System  for  Constant  Check-up  Becomes  Necessity  to  Meet  Current  Conditions 


Under  present  conditions  of  operation,  the 
theatre  manager  or  owner  should  institute  a 
sj'Stem  which  insures  routine  checking"  of  the 
projection  equipment,  and.  based  on  the  experi- 
ence of  some  of  the  oldest  and  most  successful 
exhibitors,  such  checking  is  insured  only  when 
written  reports  are  made  out  by  the  men  in 
charge  of  the  projection  equipment. 

Alany  theatres,  particularly  the  circuit  opera- 
tions, have  set  forms  for  this  reporting  on 
equipment.  These  vary  from  very  elaborate, 
detailed  charts  covering  the  smallest  detail,  to 
very  simple  forms  which,  their  users  claim,  are 
sufficient  to  insure  constant  supervision  and 
maintenance  by  the  men  in  the  booth.  Irrespec- 
tive of  what  procedure  has  been  followed  in 
the  past,  it  is  the  expressed  conviction  of  many 
of  the  best  informed  theatremen  and  equipment 
men,  that  theatres  wliich  heretofore  have  had  no 
set  system  of  report  on  projection  maintenance 
will,  on  the  average,  find  such  a  method  abso- 
lutely necessary  in  the  face  of  shortages  of 
critical  materials,  and  in  view  of  the  necessity 
for  every  theatre  to  exercise  the  greatest  care 
to  prolong  the  life  of  apparatus. 


A  report  chart,  offered  more  as  a  guide  than 
as  something  to  be  adopted  in  toto  by  theatres 
which  will  institute  some  such  form  of  periodic 
report,  is  illustrated  on  this  page.  The  impor- 
tant points  of  the  projector  and  sound  equip- 
ment are  covered  in  this  form,  which,  if  it 
serves  no  other  purpose  than  to  insure  regular 
standards  of  inspection  and  check-up,  will  be 
found  valuable  to  the  theatre. 

It  is  no  reflection  upon  the  ability  or  integrity 
of  any  projectionist  to  make  it  a  specific  prac- 
time  for  the  men  in  the  theatre's  booth  to  render 
such  reports.  They  can  be  made  out  during  the 
course  of  the  day's  work  and  call  for  no  hard- 
ship in  the  preparation  thereof.  The  daily  check- 
up report,  for  instance,  covers  only  matters 
which  the  projectionist  as  a  matter  of  routine 
checks  as  he  goes  about  his  daily  job,  and  that 
job  is  rendered  more  efficient  and  involves  less 
efforts  in  the  long  run  if  it  follows  a  technic. 

In  checking  the  reports,  it  is  not  necessary, 
when  no  trouble  has  been  reported,  to  read  all 
of  the  rest  of  the  form,  but  a  few  questions  at 
least  should  be  read,  and  the  check-mark  an- 
swers noted  as  a  precaution  against  careless 


filling  out  which  may  possibly  suggest  compar- 
able carelessness  about  the  actual  inspection. 

The  first  part  of  the  daily  report  serves  as 
a  reminder  and  report  covering  the  usual  (and 
necessary)  check-up  before  the  show  begins. 
Some  theatres  follow  the  very  helpful  practice 
of  having  projectionists  report  an  hour  in  ad- 
vance, in  order  that  the  pre-show  inspection 
may  be  complete  and  unhurried,  and  all  indicated 
adjustments  made  properly.  In  such  theatres 
the  entire  form  above  the  words  "During  Show" 
should  be  filled  in  before  the  picture  is  thrown 
on  the  screen.  The  projectionist  merely  does 
his  normal  work,  but  from  time  to  time  stops 
a  moment  to  check  the  work  already  done 
against  the  form. 

The  items  of  inspection  listed  may  of  course 
be  altered  to  suit  individual  conditions  and  indi- 
vidual preferences.  Some  of  the  daily  and 
monthly  items  may  be  transferred  to  a  weekly 
inspection,  or  vice  versa,  according  either  to 
circumstances  or  personal  opinion.  Items  not 
shown  on  the  forms  may  have  to  be  added  in 
some  cases.  Others  will  certainly  be  deleted 
entirely. 


Daily  Inspection  Report 

Use  V'        'yes';  X  for  'no' 


LAMPS  NOS.  1  and  2 
  Mirror  pitted,  cracked?. 


BEFORE  SHOW 

Condition   of  Equipment 

M-G  commutator  brushes  clean?  

Rectifier  fan  work  normally?  

No.  1  lamphouse  clean?   

No.  1  lamp  burn  normally?  

No.  1  motor  starting  time   sees. 

No.  1  film  path  clean?  

No.  1  exciter  focus  correct?  

No.  2  lamphouse  clean?   

No.  2  lamp  burn  normally?  

No.  2  film  path  clean?  

No.  2  exciter  focus  correct?  


DURING  SHOW 

Any  equipment  overheat?  

Soundhead   lenses  dirty?  

Projection   lenses  dirty?  

M-G    commutator  sparking?  

Following  points  lubricated?  

(list  daily-lubrication  points) 


Condenser  pitted,  cracked?  

Optical  line-up  checked?  

Arc  feed  mechanism  monthly  lubrication 

points  checked?   

Arc  feed  motor  bearings  good?  

Arc  rheostat  connections  firm,  clean?  

Motor-generator: 

bearings  run  cool?  

end  play  normal?  

connections  good?   

SOUND  RECTIFIERS 


Arc  rectifier  output  normal?. 
Arc  rectifier  filaments  sagged 
Arc  rectifier  fan  action  OK?. 


oil  rings  run  freely?. 


Monthly  Projector  Report 


PROJECTORS  NOS.  1  and  2 


Monthly  lubrication  points  checked?  

Upper  sprocket  idler: 

angle  correct?   

distance  OK?  

Intermittent  sprocket  shoe: 

argle?   

distance?   

Drive  chains  tension  correct?  

Drive  belts  tension  correct?  

Motor; 

run  cool?   

run  quietly?  

SOUNDHEADS  NOS.  1  and  2 


Lower  sprocket  idler: 

angle  correct?   

distance  OK?   

Take-up  action  smooth?  

Take-up  disc  over-lubricated?  

Fire  trap  rollers: 

run  smoothly?   

bearings  run  cool?  

Monthly  lubrication  checked?. 


Output  normal?   

Tube  (tungar)  filaments  sagged?.... 
Socket  prongs  and  tube  prongs  clean? 
Socket  or  tube  prongs  show  arcing?.  . . 

Switch  contacts  clean?  

Switch  spring  tensions  normal?  

Variable  control  contacts  good?  

Control  spring  tensions  normal?.... 

Soldered  connections  corroded?  

Soldered  connections  tight?  

Transformer  assembly  bolts  tight?... 
Choke  coil  assembly  bolts  tight?.... 
Fuses  run  cool?   


Fuse  contacts  clean?  

Spare  fuses  on  hand  (type  and  quantity) 


Monthly  lubrication  points  checked?. 
Upper  sprocket  idler: 

antie  correct?   

distance  OK?   

Stabilizer  L.um: 

play  0:<?   

Fire  trap  rollers: 

run  smoothly?   


Optical  part  mountings  tight?.... 
Lower  sprocket  idler: 

angle  correct?   

distance  OK?   

Sound  connections  loose,  corroded?. 

Projection  room  reels  bent?  

Projection  room  reels  broken?  ... 


Socket  prongs  and  tube  prongs  clean! 
Socket  01-  tube  prongs  show  arcing?. 

Grid  clip  contact  tension  firm?  

Grid  clip  connections  clean?  

Switch  contacts  clean?  

Switch  spring  tensions  normal?  

Variable  control  contacts  good?  

Control  spring  tension  weak?  

Soldered  connections  corroded?  

Soldered   connections  tight?  

Trans.'ormer  assembly  belts  tight?.. 
Choke  coil  assembly  belts  tight?.  . .  . 

Fuses  run  cool?  

Fis2  contacts  clean?  


  Signs  of  internal  overheating?.. 

  Any  insulation  deteriorated?... 

  Non-synch  phonos: 

  level?   

  speed  right?   

  pickup  draft  right?  

  vibration  normal?   

  Water-pipe  ground  contact: 

  corrodid?   

  tight?   

SOUND  AMPLIFIERS 

  Date   

  Signs  of  internal  overheating?. 

  Any  Insulation  deteriorated?... 

  Stage  plug  connections: 

  clean?   

  firm?   

  Stage  solder  connections: 

  corroded?   

  firm?   

  Screen; 

  Soiled?   

  yellowed?  


Signed 


April  25.  1942 


s  H  o       E  X  '  s  trade  r  e  \"  i  e  w 


Page  29 


Equipment  Stocks  Now  on  Hand  Ease  Situation 

Curtailed  Manufacture  Will  Have  No  Immediate  Effect  on  Theatre  Operation 


The  average  tlieatre  will  have  sufficient  sup- 
plies to  keep  going  on  an  adequate  basis  of 
operation.  There  has  been  complete  suspension 
of  manufacture  of  many  articles  used  by  the- 
atres, but  houses  in  the  class  of  averagely 
well-maintained  theatre  establishments  can  be 
operated  over  long  periods  of  time  provided  care 
is  used  in  operating  the  apparatus. 

Maintenance  replacement  parts  even  for  ap- 
paratus no  longer  being  manufactured  under 
government  decree,  will  be  available  through 
continuing  manufacture.  Inventories  at  dealer 
establishments  are  sufficient  to  keep- the  theaters 
of  the  country  in  operation  for  some  time.  But, 
when  the  early  fall  season  sets  in  (should  there 
be  no  change  from  current  manufacturing  con- 
ditions)  there  will  be  very  little  new  equipment 
on  hand,  and  apparatus  of  the  critical  kind  that 
may  be  needed  because  of  damages  from  acci- 
dent will  have  to  be  used  or  reconditioned 
equipment  that  may  be  available  to  suit  the 
needs. 

It  has  been  i)ointed  out  by  many  equipment 
men  that  projectors  which  have  been  running 
for  years  and  would  normall)-  (based  on  experi- 
ence in  the  past )  continue  to  be  used  by  ex- 
hibitors, can  well  go  on  functioning  for  several 
more  years  if  necessary.  Projectors  will  keep 
going  if  properly  cared  for.  Generators,  now 
"out,"  can  go  on  delivering  so  long  as  brushes 
can  be  replaced.  And  brushes  very  likely  will 
be  available  to  meet  normal  needs. 

In  the  "consumable"  classification  there  is  no 
immediate  prospect  of  shortages  which  would 
cause  any  great  handicap  to  the  theatre.  Electric 
light  bulbs,  projector  carbons,  supplies  of  this 
category  will  be  adequate.  Should  there  be 
restrictions  on  lighting  materials,  bulbs  par- 
ticularly, these  will  affect  advertising  display, 
and  many  theatremen  point  out  that  if  all 
establishments  are  affected,  the  theatre  will  not 
be  severely  handicapped  in  this  regard.  In 
England,  these  showmen  remind  us,  the  lighting 
displays  were  eliminated,  but  attendance  was 
not  adversely  affected  thereby. 

Much  equipment,  both  new  and  serviceable 
reconditioned  older  apparatus  of  the  critical 
class,  is  on  hand  in  dealer  establishments  and 
also  in  stocks  at  the  factories.  Manufacturing 
conditions  at  plants  where  some  of  the  more 
importain  theatre  equipment  items  are  made 
are  sketchily  indicated  in  the  following  notes : 

Carpets :  At  present  no  priority  rating  re- 
quired, but  manufacture  greatly  reduced  and 
due  for  further  cuts  in  general  view.  Stocks 
on  hand  at  dealers  rather  large,  but  on  new 
orders  3  months  minimum  is  present  estimate 
for  delivery.  On  repair  and  maintenance,  due 
to  curtailment  of  lines,  at  least  3  months  plan- 
ning ahead  is  recommended. 

Chair  Upholstery:  Alany  types  recently  used 
to  great  extent  not  available,  but  materials  not 
requiring  reclaimed  rubber  (which  latter  type 
may  not  be  manufactured )  are  being  made. 
Three  to  4  weeks  delivery  from  manufacturers 
minimum  that  should  be  allowed. 

Cooling  Equipment :  Refrigerating  machines 
and  other  units  for  complete  air  conditioning 


Equipment  Dealers  Meet 

The  Theatre  Dealers  Protective  Association 
will  hold  an  annual  meeting  of  the  organiza- 
tion, comprised  of  equipment  dealers,  at  the 
Stevens  Hotel,  Chicago,  on  April  26,  27,  28. 

The  convention  will  be  attended  by  both 
dealers  and  manufacturers,  and  the  three-day 
convention  will  be  devoted  to  a  discussion  of 
ways  and  means  of  supplying  theatre  needs 
for  equipment.  It  is  expected  that  a  speaker 
from  the  WPB  will  appear  to  address  the 
convention. 


in  the  comfort  field  are  out  for  the  duration. 
Parts  for  repair  and  maintenance  in  most  cases 
available  under  a  P-100  request,  with  added 
necessity  to  qualify  under  copper  order  should 
copper  be  used  in  the  repair  part.  Fans,  evapora- 
tive coolers  and  air  washers  are  at  present 
available  without  priority  rating. 

Curtain  Tracks  and  Controls :  Priorities  not 
insisted  upon  but  given  preference,  by  leading 
manufacturers,  who  have  fabricated  materials 
>jn  hand  to  fill  orders  for  some  time  to  come. 
Early  deliveries  may  be  expected. 

Effect  Machines  (stereopticons.  spot  lights, 
etc.)  :  Xo  priorities  at  moment  for  items  from 
stock. 

Generators :  Priority  rating  of  A-l-J  or  bet- 
ter absolutely  necessary.    Some  parts  will  be 


available  under  the  P-100  maintenance  order, 
others  will  require  priorities. 

Interior  Wall  Finishing :  Wood,  glass  and 
plaster  type  of  wall  board  or  finishing  requires 
no  priority  rating.  Prompt  delivery  in  most 
cases. 

Lenses :  A-3  or  better  rating  necessary. 

Linoleum;  A-10  priority'  or  better  for  items 
containing  cork,  but  other  grades  apparently 
abundant  and  for  immediate  delivery. 

Projectors :  Last  of  the  projectors  to  come 
off  the  lines  until  restrictions  on  "critical"  mate- 
rials as  well  as  manufacturing  facilities  for 
precision  work  are  overcome,  will  be  completed 
by  May  31st. 

Projector  Lamps:  No  priority  rating — as  of 
(Contimied  on  Page  31 ) 


IF  YOU  WANT 


ONE-KIIOWATT 

PROJECTION  ARC  lAWPS 


+v,^T.rT  else  but  can't  get 
.  .  .  -culdnt  have  anythmg  else,^^  ^^^^ 

We  suggest  that  you  wn 
problems  and  we  w.U  ^^J^^^^^^       BIG  JOB 
present  equipment  m  f^^^         Meanwhile,  we 

tions  (=uch  as  the  necessity  ol  reel 

°'  -^^Si  rdo  no?h?s°tatetocaUus. 
operating  difficulties,  a  ,  will 

If  your  present  ^^^l^^.^'ZTZ^  well, 
have  no  worries,  for  tney  i 
practically  forever.  ^^..„.mv 

NATIONAL  THEATRE  SUPPLY  COMPANY 

"There,  a  Branch  Near  You 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


April  25,  1942 


THEATRE 

MODERN- 
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oave  rower  for  Use 
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Frequently  in  the  past  exhibitors  have  been 
urged  to  conserve  electricity  in  order  to  keep 
power  bills  down  as  much  as  possible.  But 
now  there's  an  even  greater  reason  for  follow- 
ing this  practice :  the  fact  that  much  power  is 
needed  to  keep  war  industries  going  at  full 
blast. 

The  importance  of  extinguishing  any  and  all 
lights  when  they  are  not  actually  needed  should 
be  impressed  upon  every  member  of  your  house 
staff.  Instruct  them  to  refrain  from  turning  on 
lights  too  soon  before  scheduled  time. 

Perhaps  the  wattage  in  rest  rooms,  offices 
and  basements  is  more  than  necessary.  Surely 
you  can  reduce  it  in  certain  cases  without  in- 
creasing the  hazards  of  accidents.  No  manager, 
of  course,  would  be  foolish  enough  to  save  a 
small  sum  in  electric  bills  if  it  increased  possi- 
bilities of  mishaps.  Your  own  judgment  should 
tell  you  when  and  if  a  change  can  be  safel)' 
made. 

To  avoid  delay  and  confusion,  keep  fuses  of 
proper  capacity  on  hand  for  emergency  use. 
See  that  all  switch  plugs  are  plainly  marked. 

A  reduction  in  wattage  might  be  effected  by 
attaching  a  light  to  the  front  of  the  vacuum 
sweeper,  thus  precluding  the  necessity  of  keep- 
ing other  house  lights  burning.  Many  theatres 
use  portable  light  stands  which  the  cleaner  can 
move  around  with  him  as  he  cleans.  Since  these 
are  made  almost  entirely  of  metal,  however, 
you'll  probably  have  a  difficult  time  obtaining 
them  because  of  priorities. 

In  any  event,  keep  your  power  bill  down 
and  at  the  same  time  help  divert  electrical 
energy  to  vital  war  industries. 


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Make  those  improvements  now! 

Now  is  the  time  to  make  those   much  needed 
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our  suggestions  and  estimate. 

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THEATRE  SEAT  SERVICE  CO. 

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Before  Buying  Chairs 

write  for  details  on  the 
three  distiiictive  and  differently  priced  lines 
comprising    the    new    Ideal    Streamliner  group. 

IDEAL  SEATING  CO. 


GRAND  RAPIDS 


MICHIGAN 


Sherman  Theatre,  Stroudsburg,  Pa., 
Is  Completely  Destroyed  by  Fire 

Stroudsburg,  Peiina. — The  Sherman  Theatre, 
largest  house  in  this  section,  was  destroyed  by 
fire  this  montli,  with  a  loss  of  $150,000.  The 
theatre,  part  of  the  Comerford  Circuit,  was 
managed  by  Harry  Shuerman. 


New  House  in  Vallejo,  Cal. 

^''allejo,  Calif. — Negotiations  have  been  com- 
pleted for  the  construction  of  a  900  seat  theatre 
to  cost  approximately  $60,000  as  part  of  a  com- 
plete shopping  area  in  Carquinez  Heights. 


Martin,  Americus,  Ga.,  Opens 

.\mericus,  Ga. — The  new  Martin  Theatre 
was  opened  to  the  public  this  month.  The 
house  seats  1,500  persons.  It  is  owned  by  R.  E. 
Martin  &  Sons. 


Work  in  Flemingsburg  Starts 

Flemingsburg,  Ky. — Work  has  commenced  on 
the  new  theatre  to  be  built  here,  replacing  the 
one  recently  destroyed  by  fire. 


Mny  1st  is  Moving  nay  tor  Us  I 


I 


IT'S  ALSO  OUR  15TH  ANNIVERSARY 

We're  celebrating  by  sacrificing  many  items  far 
below  cost — We  need  space — you  save  money. 

SEND  FOR  REMOVAL  SACRIFICE  SALE  CIRCULAR 
Thousands  of  Bargains 


S.O.S.  CINEMA  SUPPLY  CORP. 

449  West  42nd  Street 


(Note  new  Address) 
New  York  City 


rriorities  Law  Strict 

Willful  violations  of  rationing  orders  and 
rationing  regulations  issued  by  the  Office  of 
Price  Administration  face  direct  prosecution 
and  severe  penalties  under  provisions  of  the 
Second  War  Powers  Act,  1942. 

The  Act  provides  a  maximum  penalty  of 
$10,000  fine  and  imprisonment  for  one  year 
for  willful  violation  of  priority  orders  of  the 
War  Production  Board  or  of  rationing  orders 
or  regulations  of  OPA,  whether  already  In 
effect  or  Issued  in  the  future. 

OPA,  working  in  close  cooperation  with  the 
Department  of  Justice,  has  adopted  a  com- 
prehensive plan  of  action  for  Investigation  and 
criminal  prosecution  of  those  persons  who 
flout  the  rationing  rules.  This  plan  Is  being 
pursued  vigorously,  with  the  object  of  making 
Illicit  trafficking  in  rationed  articles  an  ex- 
pensive business. 


Streebe  Builds  New  House  in 
Las  Vegas;  Uses  Old  Equipment 

Las  Vegas,  Nev. — Construction  of  a  new 
$35.00  theatre  building  was  started  here  this 
month  by  the  L.  >  B.  Halloway  Construction 
Co.,  for  Earl  Streebe  of  Palm  Springs,  Calif. 
Equipment  will  be  brought  here  from  Newport 
Beach  where  Streebe  owns  a  theatre.  A  small 
dwelling  on  the  property  was  moved  to  a  new 
location  and  will  be  remodeled  as  a  residence 
for  the  theatre  personnel. 


Loss  in  Capitol  Theatre, 
Pittsfield,  Set  at  $50,000 

Pittsfield,  Mass. — Damage  to  the  extent  of 
$50,000  was  done  when  the  Capitol  Theatre 
burned  recently.  The  theatre,  one  of  the  West- 
ern Alassachusetts  Circuit,  burned  during  the 
night.  It  was  the  third  blaze  in  the  house  in 
two  years. 


Another  Neighborhood  House 
Opens  in  Los  Angeles 

Los  Angeles — Eastland  Theaters  opened  the 
new  Terrace  Theatre,  20th  link  in  the  chain, 
this  month.  The  house  cost  $75,000.  It  is 
under  the  management  of  Jack  Goldberg. 


Colony,  Raleigh,  N.  C,  Opens 

Raleigh,  N.  C. — The  Colony  Theatre,  this 
city's  second  neighborhood  house,  opened  this 
month.  The  house  cost  $65,000.  M.  R.  Marsh 
of  Charlotte  was  the  architect.  T.  A.  Little  and 
F.  H.  Beddingfield  of  Charlotte,  and  J.  F. 
White,  Jr.,  of  Asheboro  are  the  owners. 


New  Nogales  Theatre  Opens 

Nogales,  .\riz. — The  new  Nogales  Theatre 
here  opened  this  month  under  the  direction  of 
Dr.  George  Hiadopoulos,  manager.  It  replaces 
the  theatre  which  was  severely  damaged  by  fire 
in  November. 


Remodel  Rialto,  Fort  Wayne 

Fort  Wayne,  Ind. — Remodeling  of  the  Rialto 
Theatre  has  been  started.  The  work,  to  cost 
$8,500,  is  under  the  supervision  of  Architect 
A.  M.  Strauss.  New  lounge  and  foyer,  new 
balcony  stairway  and  new  restrooms  are  among 
the  changes  being  made. 


Palace,  Norwich,  Conn.,  Reopens 

Norwich,  Conn. — Tlie  Palace  Theatre  here 
has  been  completely  remodeled ;  the  reopening 
was  held  this  month.  The  theatre,  one  of  the 
Warner  Circuit,  has  been  extensively  refur- 
nished, inside  and  out. 


April  25.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


Wartime  Conservation      Checking  Over  Equipment  Availabilities 
Topic  of  S.  M.P.E. 
Meeting  in  New  York 


The  Society  of  Motion  Picture  Engineers 
takes  a  prominent  place  in  the  industry  spot- 
light during  the  month  of  May.  The  51st 
Semi-Annual  convention  of  the  organization 
goes  into  its  sessions  in  Hollywood  on  May  4, 
for  a  5-day  meeting  at  which  production  meth- 
ods and  technique  will  dominate  the  gathering 
in  the  midst  of  motion  picture  making.  Of 
more  immediate  concern  to  the  theatre  owner 
will  be  the  meeting  on  May  21st  in  New  York 
of  the  Atlantic  Coast  Section  of  the  Society.. 

Scheduled  for  presentation  at  the  Atlantic 
Coast  Section  in  New  York  is  the  complete 
report  of  the  sub-committee  on  Projection  Prac- 
'tice  of  the  Engineering  Committee  of  the 
organization.  This  report  has  been  prepared 
by  leading  projectionists  of  the  Society  and 
gives  detailed  information  supplementing  the 
10-point  conservation  program  issued  by  the 
I.A.T.S.E. 

The  complete  text  of  the  recommendations  of 
the  projectionists  for  wartime  conservation  will 
be  released  for  general  publication  in  the  trade 
on  May  22.  It  has  been  indicated  that  the  re- 
port will  constitute  the  most  detailed  guide  for 
maintenance  so  far  to  emanate  from  the  Society, 
and  therefore  is  regarded  as  an  important 
contribution  to  theatre  operation  and  as  a  basic 
outline  for  the  continued  work  of  various  pro- 
jectionist locals  which  are  instituting  educa- 
tional programs  in  accordance  with  recommen- 
dations issued  by  I.A.T.S.E.  locals  under  the 
general  plan  originally  suggested  by  P.  A. 
McGuire,  advertising  manager  of  International 
Projector  Corp. 

The  coast  meeting  of  the  S. M.P.E.  will  be 
largely  concerned  with  technical  advances  in 
photography  and  sound  recording. 


Rex,  Eugene,  Ore.,  Remodelled 

Eugene,  Ore. — James  O'Connell,  manager  of 
the  Rex  Theatre,  has  completed  renovation  of 
the  house,  which  included  installation  of  over 
800  seats  fully  upholstered,  new  heating  and 
ventilating  plant  and  new  carpet. 


REMINDER— Wrong  Door 

Are  all  of  the  doors  leading  to  parts  of  the 
theatre  not  open  to  the  public  locked,  or  marked 
"private"?  If  the  adjoining  room  happens  to 
be  dark  and  used  for  storage  a  patron  might 
easily  be  injured  were  he  or  she  to  enter  by 
mistake. 


Core  Prevents  Wear 

A  bulletin  recently  issued  by  the  Allied- 
Independent  Theatre  Owners  of  Iowa-Nebras- 
ka, of  which  F.  Leo  Wolcott  (a  veteran  show- 
man of  the  practical,  down-to-earth  school) 
is  president,  offered  the  following  sound  ad- 
vice to  members  of  the  organization. 

"The  old  way  of  handling  materials  for 
the  theatre  is  out  for  the  duration  of  the  war. 
The  wise  exhibitor  will  take  steps  to  imme- 
diately overhaul  and  place  his  equipment  in 
good  shape  and  then  keep  it  clean  and  in  good 
repair.  Dirt  is  the  worst  destroyer  of  equip- 
ment. Otherwise  he  will  find  himself  in  ser- 
ious trouble  from  which  there  will  be  no 
escape.  We  suggest  the  drawing  up  of 
cleanliness  regulations  to  be  posted  in  the 
booth  and  elsewhere  and  then  see  that  they 
are  enforced.  National  Theatre  Supply  has 
recently  issued  a  very  good  booklet  on  this 
subject,  copy  of  which  was  sent  to  most 
theatres." 


{Continued  from  Page  29) 
date  of  this  writing.     Manufacture  has  prac- 
tically ceased.     Current  stocks  rather  ample. 

Rectifiers  :  Priority  rating  of  A-10  necessary, 
which,  as  in  the  case  of  generators  and  present 
inventories  will  not  be  replenished  for  the  dura- 
tion. Rectifier  bulbs  also  in  the  "priority  must" 
classification. 

Rubber  Matting:  Manufacture  discontinued. 
Screens  :  Unless  critical  materials  are  needed 
for  installation,  the  screen  situation  at  present 
is  good,  and  opportunity  to  improve  projection 
to  the  appreciable  extent  resulting  from  replace- 
ment of  a  discolored  or  marred  screen  offers  an 
opportunity  many  theatres  will  capitalize. 

Sound  Equipment :  Production  ceased  in  mid- 
February. 

Stage  and  Decorative  Lighting :  Certain  items 


from  stock  may  be  had  without  priority  rating, 
but  priorities  given  preference  by  most  manu- 
facturers. Situation  changing  rapidly.  Struc- 
tural items  are  practically  out. 

Ticket  Macliines :  Priority  number  required, 
and  unless  the  motion  picture  industry  is  given 
a  priority  rating,  doubtful  if  any  new  machines 
(other  than  those  which  may  be  in  stock)  can 
be  supplied  theatres. 

^^acuum  Cleaners  :  At  least  an  A-10  rating  is 
required  to  purchase  a  new  vacuum  cleaner, 
with  a  minimum  of  4  weeks  allowed  for  de- 
livery. Replacement  parts  may  be  obtained, 
within  certain  limits. 

Vending  Machines:  Stocks  on  hand  constitJte 
full  supply  available,  as  manufacture  ceases 
.•\pril  30th.  Replacement  parts  for  machines 
in  use  available  in  most  cases. 


The  Projector  of  the  Century 


FEATURES 

Exclusive  in  Century  Design 


FEWER  OPERATING  PARTS   LESS  WEAR   LONGER  LIFE 

IMPROVED  TRAP  AND  GATE  LESS  FILM  TENSION   LESS   FILM  MUTILATION 

SIMPLIFIED  INTERMITTENT   EFFICIENT  OPERATION   FEWER  REPLACEMENTS 

FEWER  GEAR  CONTACTS   LESS  TRAVEL  GHOST   BETTER  DEFINITION 

HEAVIER  PARTS   QUIETER  OPERATION   STEADIER  PROJECTION 

DOUBLE  SHUTTERS   CLEARER  PICTURES   LESS  EYE  STRAIN 

REAR  SHUTTERS   LESS  APERTURE  HEAT   GREATER  SAFETY 

BALL-iBEARINGS  (SEALED  FOR  LIFE)      LESS  POWER  CONSUMPTION   LOWER  OPERATING  COSTS 

IMPROVED  SHUTTER   MORE  LIGHT   ECONOMICAL  OPERATION 

UNIT  CONSTRUCTION   SIMPLIFIED  RErAIRINC   CHEAPER  MAINTENANCE 


Reprints  of  the  Century  Paper — "Recent  Developments  in  Projection 
Mechanism  Design" — published  in  the  March  1942  Journal  of  the 
Society  of  Motion  Picture  Engineers  are  now  available  to  the 
industry.   Write  us  for  your  copy  .  .  .  specify  bulletin — Century  42. 

GENUINE    CENTURY    REPLACEMENT    PARTS    ARE    THE    STANDARD    OF  PERFECTION 

BUY  CENTURY  .  .  .  irs  better 

MODEL  "C"  SINGLE  SHUTTER  MECHANISM 
MODEL  "CC"  DOUBLE  SHUTTER  MECHANISM 

Distributed  Thru  Independent  Theatre  Supply  Dealers  .  .  .  Exclusively 


CENTURY  PROJECTOR  CORPORATrON 


729  SEVENTH  AVENUE 


NEW  YORK,  N.  Y. 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


April  25,  1942 


DIRECTORY   OF   TRADE  NAMES 


Absorbex  (acoustical  material)  Celotex  Corp.,  919 
N.  Michigran  Ave.,  Chicago,  111. 

Acousti-Celotex  (perforated  acoustical  material)  Celo- 
tex Corp.,  919  N.  Miehig-an  Ave.,  Chicago,  111. 

AcoDsteel  B  (acoustical  material  I  Celotex  Corp.,  919 
N.  Michigan  Ave.,  Chicago,  III. 

Actodcctor  (generators)  Century  Electric  Co.,  1806 
Pine  St.,   St.  Louis,  Mo. 

Aero-Speed  (curtain  control  &  track)  Vallen,  Inc., 
225  Bluff  St.,  Akron,  O. 

Airco  (cooling — air  conditioning)  United  States  Air 
Conditioning  Corp.,  Northwestern  Terminal,  Min- 
neapolis, Minn. 

Agitair  (air  diHusers)  Air  Devices,  Inc.,  17  E.  4"nd 
St.,  New  York,  N.  Y. 

Air-Tred  (sponge  rubber  matting)  American  Mat  Corp., 
1715  Adams  St.,  Toledo,  O. 

Airtemp-Radial  (compressors,  condensing  units)  Air- 
temp  Div.  of  Chrysler  Corp.,  1119  Leo  St.,  Day- 
ton, O. 

Anemo-Light  (air  diftuser  &  light  unit)  Anemostat 
Corp.  of  America,  10  E.  39th  St.,  New  York, 
N.  Y. 

Autodrape  (curtain  control)  Automatic  Devices  Co., 

1035  Linden  St.,  Allentown,  Pa. 
Antnmaticket  (ticket  machine)  General  Register  Corp., 

1540  Broadway,  New  York,  N.  Y. 
Aotovent  (ventilating  equip.)  Autovent  Fan  &  Blower 

Div.,    The    Herman    Nelson     Corp.,     1815  N. 

Kostner  Ave.,  Chicago,  III. 


B 

nail  Mieveraife  vender)  Bally  Mfs.  Co.,  2640  Belmont 

Ave.,  ChicaK^o,  III. 
Bcsteel  (curtain  track)  Automatic  Devices  Co.,  1035 

Linden  St.,  Allentown,  Pa. 
Bestereupticon    (slide    projector)    Best    Devices  Co., 

10516  Western  Ave.,  Cleveland,  O. 
Birdseye    (incandescent    lamps)     Wabash  Appliance 

Corp.,  335  Carroll  St.,  Brooklyn,  N.  Y. 
nodiform  (chair)  American  Seating  Co.,  9th  &  Broad- 
way, Grand  Rapids,  Mich. 
Bright  Turn  Stiles    (turn  stiles)    Johnson  Pare  Box 

Co.,  4619  N.  Ravenswood  Ave.,  Chicago,  111. 
Brillante   (projection  lenses)   DeVry  Corp.,  1111  Ar- 

mitage  Ave.,  Chicago,  111. 
Brite-Ciirome    (display    frames)    Metal   Goods  Corp., 

5239  Brown  Ave.,  St.  Louis,  Mo. 


Calicel    (acoustical  material)    Celote.x  Corp.,   919  N. 

Michigan  Ave.,  Chicago,  111. 
Calistone    (acoustical    material)    Celotex   Corp.,  919 

N.  Michigan  Ave.,  Chicago,  111. 
C'etroii  (photo  cells)  Continental  Electric  Co.,  Geneva, 

111. 

Cineplior  (projection  lenses)  Bausch  &  Lomb  Op- 
tical Co.,  635  St.  Paul  St.,  Rochester,  N.  Y. 

Circle  Tread  (Ozite  carpet  lining!  Clinton  Carpet  Co., 
Merchandise  Mart,  Chicago,  111. 

Commodore  (theatre  chair)  American  Seating  Co., 
Grand  Rapids,  Mich. 

Coinometer  (coin  chiuisi'r)  .4nipi'o  Corp.,  3839  N. 
Western  Ave.,  Chicago,  111. 

Coldstrpain  (cooling  units)  Baker  Ice  Machine.  Co., 
1554  Evans  St.,  Omaha,  Nebr. 

Condltionaire  (ventilating  egtiip. )  Southern  Air  Con- 
ditioning Co.,  145  Walton  St.,  Atlanta,  Ga. 

Conti-GIo  (fluorescent  materials)  Continental  Litho- 
graph Corp.,  Cleveland,  O. 

Coola-Weatlier  (cooling  system)  S.O.S.  Cinema  Supply 
Corp.,  449  W.  42nd  St.,  New  York,  N.  Y. 

Cosaico  (display  frames,  mouldings)  Colonial  Sales 
Corp.,  938  Broadway,  New  York,  N.  Y. 

Crestwood  (carpet)  Alexander  Smith  &  Sons  Carpet 
Co.,  295  5th  Ave.,  New  York,  N.  ,Y. 

t'yclcx  (arc  lamp  and  power  unit)  C.  S.  Ashcraft 
Mfg.  Co.,  47-31  35th  St.,  Long  Island  City,  N.  Y. 


FOREST  o^^^^SuCTS 


D 

IJcrex    (odor  absorber  I    W.  B.  O'Connor  Engineering 

Corp..  114  E.  32nd  St.,  New  York,  N.  Y. 

i>unlu|iillo  I  latex  cushion)  Dunlop  Tire  &  Rubber 
Corp.,  Buffalo,  N.  Y, 


vzy-Kug  (rubber  link  matting)  American  Mat  Corp., 
1715  Adams  St.,  Toledo,  O. 


Flexglass  (wall  covering)  U.  S.  Plywood  Co.,  103 
Park  Ave.,  New  York,  N.  Y. 

Flexlunie  (signs)  Piexlume  Corp.,  1000  Military  Road, 
Buffalo,  N.  Y. 

Flex- Word  (attraction  board  units)  Wagner  Sign  Ser- 
vice. Inc.,  21(i  S.  Hoyne  Ave.,  Chicago,  111. 

Four  Star  (sound  system)  International  Projector 
Corp.,  92  Gold  St.,  New  York,  N.  Y. 


G 

<;<>Id  Seal    (ticket  machine)    General  Register  Corp., 

1540  Broadway,  N.  Y. 
(iiilistaii   (carpet)   A.  &  M.  Karagheusian,  Inc.,  295 

5th  Ave.,  New  York,  N.  Y. 


H 

Hum-O-Zone  (odor  absorber)  Automatic  Electrical 
Devices  Co.,  324  E,  3rd  St.,  Cincinnati,  O. 

Hygrade  (incandescent  lamps)  Hygrade  Sylvania 
Corp.,  500  5th  Ave.,  New  York,  N.  Y. 


K 

Knitron  (rectifiers)  Kneisley  Electric  Co.,  500  S.  St. 

Clair  St.,  Toledo,  O. 
Kiio-Draft   (air  diffusers)   Dorex  Div..  W.  B.  Connor 

Enghieering  Co.,   114  E.  32nd  St.,   New  York, 

N.  Y. 

Kooler-aire  (cooling  unit)  tjnited  Stales  Air  Condition- 
ing Corp.,  Northeast  Terminal,  Minneapolis,  Minn. 

Kurrent  CliangiT  (rectifier)  Garver  Electric  Co.,  Union 
Cil.v,  liicl. 


Light  Master  (projector  lamps)  The  Ballantyne  Co., 
222  N.  Kith  St.,  Omaha,  Nebr. 

I.iglitning  Casliier.s  (change  makers)  .Johnson  Fare  Box 
Co.,  4619  N.  llavenswood  Ave.,  Chicago,  111. 

Lincruplione  (sound  heads)  Lincrophone  Co.,  How- 
ard Ave.,  Utica,  N.  Y. 


M 

Magicote  (lens  service)  RCA  Mfg.  Co.,  Camden,  N.  J. 
iMagic  Screen   (proj.  screen)   RCA  Mfg.  Co.,  Camden, 
N.  J. 

Magic  Weather  (csoling  system)  The  Ballantyne  Co., 

222  N.  16th  St.,  Omaha,  Nebr. 
Marlite  (walltile)  Marsh  Wall  Products  Co.,  Dover,  0. 
Master-Vac    (vacuum   cleaner)    General   Electric  Co., 

Bridgeport,  Conn. 
Jlirrophonic   (sound  system)   Motiograph,  Inc.,  4431 

\V,  Lake  St.,  Chicago,  111. 
MiiiflctoMc    (acoustical  material)    Celotex  Corp.,  919 

N.  Michigan  Ave.,  Chicago,  111. 
Mogul  (arc  lamp-rectifier)   Strong  Electric  Co.,  2501 

Lagrange  St.,  Toledo,  O. 


N 

Naugahyde   (coated  upholstery  fabric)   United  States 

Rubber  Co.,  Mishawaka,  Ind. 
No  Draft   (cashiers'  speaking  tube)    Goldberg  Bros., 

Denver,  Colo. 

Nu-Wood   (wallboard)  Wood  Conversion  Co.,  1st  Na- 
tional Bank  Bldg.,  St.  Paul,  Minn. 


o 

Ozite  (carpet  lining)  Clinton  Carpet  Co.,  Merchandise 

Mart,  Chicago,  111. 
O/.oiiator    (odor   absorber)    Ozonator  Corp.,   52  Van- 

derbilt  Ave.,  New  York,  N.  Y. 


rcerless  (arc  lamps)  J.  E.  McAuley  Mfg.  Co.,  552  W, 

Adams  St.,  Chicago,  111. 
I'ittco    (theatre  fronts)    Pittsburgh   Plate  Glass  Co., 

Pittsburgh,  Pa. 
Plastic    (colored  sign  letters)   Wagner  Sign  Service, 

Inc..  216  S.  Hayne  Ave.,  Chicago,  111. 
Plastic  Molded  (screen)  Walker  American  Corp.,  800 

Beaumont  St.,  St.  Louis,  Mo. 
Precision    Reflectors    (proj.    lamp    reflectors)  Heyer- 

Shultz,  Montclair,  N.  J. 


Premier  (vacuum  cleaners)  Electric  Vacuum  Cleaner 
Co.,  1734  Ivanhoe  Road,  Cleveland,  0; 

Projex  (projection  lenses)  Projection  Optics  Co.,  330 
Lyell  Ave.,  Rochester.  N.  Y. 

Push  Back  (theatre  chairs) ,  Kroehler  Mfg,  Co.,  1248 
S.  Wabash  Ave.,  Chicago,  111. 


!-T    Ductliner    (acoustical   material)    Celotex  Corp. 
919  N.  Michigan  Ave.,  Chicago,  111. 


R 

Radiant    (incandescent  lamps)    Radiant  Lamp  Corp., 

260  Sherman  Ave.,  Newark,  N.  J. 
Rear-fold  Safety    (curtain  track)    Vallen,  Inc.  225 

Bluff  St.,  Akron,  Ohio 
Rect-O-Lite    (rectifiers)    Baldor    Electric    Co.,  4367 

Duncan  Ave.,  St.  Louis,  Mo. 
Rocoteen  (coated  wall  fabric)  L.  C.  Chase  &  Co.,  295 

5th  Ave.,  New  York,  N.  Y. 
Royal  Foam    (Latex   cushion)    U.    S.   Rubber  Co, 

Mishawaka,  Ind. 
Rnssialoid  (coated  upholstery  fabric)  Pantasote  Co., 

Inc.,  250  Park  Ave.,  New  York,  N.  T. 


Sani-Dri  (elec.  hand  drier)  Chicago  Hardware  Foun- 
dry Co.,  North  Chicago,  111. 

Seamloc  (carpets)  L.  C.  Chase  Co.,  295  Fifth  Ave- 
nue, New  York,  N.  Y. 

Signo-Marker  (changeover  marker  for  film)  Clint 
Phare  Products,  282  E.  214th  St..  Euclid,  O, 

Silent  Steel  (curtain  track)  Automatic  Devices  Co., 
1035  Linden  St.,  Allentown,  Pa. 

Silver  Service  (curtain  controls)  Automatic  Devices 
Co.,  1035  Linden  St.,  Allentown,  Pa. 

Simplex  4  Star  (sound  systems)  International  Pro- 
jector Corp.,  96  Gold  St.,  New  York,  N.  Y. 

Simplex  (projectors)  International  Projector  Corp.,  96 
Gold  St.,  New  York,  N.  Y. 

Simplex  High  (arc  lamp)  National  Theatre  Supply  Co., 
96  Gold  St.,  New  York,  N.  Y. 

Snaplite  (lenses)  KoUmorgen  Optical  Corp.,  767  Whyte 
St.,  Brooklyn,  N.  Y. 

Soundmaster  (sound  system)  The  Ballantyne  Co., 
223  N.  16th  St.,  Omaha,  Nebr. 

Si)arkle-Lite  (incandescent  lamp  reflectors)  Climax 
Reflector,  Inc.,  401  Schroyer  Ave.,  S.  W.,  Can- 
ton, O. 

Stabilarc  (generators)  Automatic  Devices  Co.,  1035 
Linden  St.,  Allentown,  Pa. 

Stroblite  (fluorescent  paints)  Stroblite  Co.,  35  W. 
52nd  St.,  New  York,  N.  Y. 

Sunray  (projection  lenses)  Wollensak  Optical  Co., 
850  Hudson  Ave.,  Rochester.  N.  Y. 

Super  Amp  (rectifiers  &  generators)  S.O.S.  Cinema 
Supply  Corp..  449  W.  42nd  St.,  New  York,  N.  Y. 

Super  Cinephor  (proj.  lenses)  Bausch  &  Lomb  Op- 
tical Co.,  635  St.  Paul  Ave.,  Rochester,  N.  Y. 

Super-Lite  (proj.  lenses)  Projection  Optics  Co.,  330 
Lyell  Ave.,  Rochester,  N.  Y. 

Super  Service  (projector  parts)  LaVezzl  Machnie 
Works.  180  N.  Waeker  Drive,  Chicago,  111. 

Super  Suction  (vacuum  cleaner)  National  Super  Ser- 
vice Co.,  1951  N.  13th  St.,  Toledo,  O. 

Superior  (expansion  bolts)  Chicago  Expansion  Bolt 
Co.,  2232  W.  Ogden  Ave.,  Chicasro,  111. 

Supreme  (expansion  bolts)  Chicago  Expansion  Bolt 
Co.,  2232  W.  Ogden  Ave.,  Chicago,  111. 

Synchrofilm  (sound  equipment)  Weber  Machine  Corp., 
59  Rutter  St.,  Rochester,  N.  Y. 


Tyl-A-Mats   (rubber  mats)   O.  W.  Jackson  &  Co.,  12 

W.  31st  St..  New  York,  N.  Y. 
Timco  (ticket  machine)  National  Theatre  Supply  Co.. 

92  Gold  St.,  New  York,  N.  Y. 
Transverter   (generator)   Hertner  Electric  Co.,  12690 

Elmwood  Ave.,  Cleveland,  0. 


u 

Uuicon  (ticket  machine)  General  Register  Corp.,  1540 
Broadway,  New  York,  N.  Y. 

Uni-flo  (grilles  &  registers)  Barber-Colman  Co.,  Rock- 
ford,  111. 

Unitaire  (unit  air-conditioners)  Westinghouse  Electric 
&  Mfg.  Co.,  653  Page  Blvd.,  Springfield,  Mass. 

Univendor  (candy  vendor)   Stoner  Corp.,  Aurora,  111. 

rtility  (arc  lamp  &  rectifier)  Strong  Electric  Co., 
2501  Lagrange  St.,  Toledo,  O. 


Venturi-fio   (air  diffusers)   Barber-Colman  Co.,  Rock- 
ford,  111. 

Visitron  (photo  electric  cells)  G-M  Laboratories,  Inc., 

4326  N.  Knox  Ave.,  Chicago,  111. 
Vitrolite    (theatre    fi'onts)    Libbey-Owens-Ford  Glass 

Co.,  Nicholas  Bldg.,  Toledo,  O. 


Zenith   (theatre  chair)   American  Seating  Co.,  Grand 
Rapids,  Mich. 

Zephyr  (theatre  chair)  American  Seating  Co.,  Grand 

Rapids,  Mich. 
Zepliyr-Coolaire  (Blower)  S.O.S.  Cinema  Supply  Corp., 

44!)  W.  42nd  St.,  New  York,  N.  Y. 


FOREST      MANUFACTURING  CORP. 

200  MT.  PLEASANT  AVE,  NEWARK,  N.  J. 


April  25.  1942  SHOWMEN'S    TRADE    R  E  V  I  E  W  Page  33 


Theatre  Eq  uipment  M  anuracturers 


The  following  list  has  been  prepared  to  serve  a  two-fold  purpose.  First:  prod- 
ucts which  are  continuing  in  manufacture  because  they  do  not  require  critical 
materials  may  be  traced  to  the  source  of  supply.  Second:  manufacturers  listed 
are  those  who  have  specialized  in  theatre  equipment  of  the  various  types  covered 
by  this  directory,  and  therefore  are  in  the  best  position  to  advise  with  respect 
to  maintenance  problems  and  replacement  parts  for  equipment  now  operating 
in  theatres.    For  best  maintenance  results,  the  data  and  operating  instructions 


prepared  by  the  manufacturer  of  the  product  is  the  surest  guide.  In  case  of 
doubt  that  a  certain  piece  of  equipment  is  being  operated  strictly  in  accordance 
with  manufacturer's  instructions,  it  is  recommended  that  the  theatre  owner 
contact  the  manufacturer  for  literature  or  instructions.  The  directory  will  give 
the  address  of  the  manufacturer  whose  name  is  on  the  equipment — also,  the 
D  rectory  of  Trade  Names  will  aid  in  locating  the  name  of  the  maker,  should 
the  article  bear  only  a  trade  name  mark. 


I  PROJECTION 


Projectors — (Standard  Theatre) 

Brejikert  Light  Piojfction  Co..  Detroit,  Mich. 
•^Century  Projector  Corp.,  739  Seventh  Avenue,  New 
Torlt,  N.  Y. 

Model  "C":  Features  rear  shutter  design;  simpli- 
fied gear  arrangement:  heavier  mechanical  construc- 
tion: grease  sealed  ball-bearing  driving  shafts:  direct 
drive.  4  bearing  intermittent  with  larger  cam  shaft: 
perfected  film  trap  and  gate  construction  for  perfect 
optical  alignment:  complete  unit  construction  permits 
interchangeability  of  essential  assemblies:  elimination 
of  the  meshing  of  the  small  17  tooth  pinion  driving 
gear:  one-piece  main  frame  and  covers. 

Model  "CC":  Features  include  those  listed  under 
the  Model  "C"  plus  double  rear  shutters  driven 
from  separate  driving  gears:  special  design  of  shutter 
blades  for  particular  lamphouse  operation. 


■^International    Projector   Corp.,   92    Gold   St.,  Isew 
York.  N.  Y. 

E-7  Projector:  Features  include  synchronized  front 
and  rear  shutter,  each  acting  on  one  half  of  light 
beam:  automatic  fire  shutter  safety  trip:  one-shot 
oiling:  removable  film  gate:  film  gate  studs,  cone- 
shaped  pad  springs  and  tension  pad  with  intermittent 
shoe  combination  for  holding  film  for  steady  image: 
rear  shutter  cooling  fins:  oversize  drive  gears:  readily 
removable  intermittent. 

Super  Simplex  Projector:  Features  include  rear 
shutter:  patented  film  trap  locking  device:  lateral 
film  guide  rollers:  hardened  and  ground  vertical  shaft: 
micrometer  focussing  device  on  lens  mount:  dynami- 
cally balanced  flywheel:  specially  designed  rear  shutter 
bracket,  as  iiwiu-aiico  ;igainst  vibration. 


'^Motiogniph,  Inc.,  4431  West  Lake  St.,  Chicago,  111. 


■^.S.O.S.  Cinema  Supply  Corp.,  4-l!l  W.  4".ind  St..  Nrw 
York,  N.  Y. 

Wenzel  Projector  Co..  'lotto  S.  State  St.,  Chicago,  III. 


Arc  Lamps 

C.  S.  Ashcratt  Mfg.  Co,  47  :U  :i5th  St.,  Long  Island 
City,  N.  Y. 

Ballantyne  Co.,  222  X.  16lh  St..  Omaha.  Nebr. 
Brenkert  Light  Projection  Co.,  Detroit,  Mich. 
•^Forest  Mfg.  Corp.,  200  Mt.  Pleasant  Ave.,  Newark. 
N.  J. 

Universal  Trim  Lamps — burn  from  5  to  9mn.  neg- 
ative and  6  to  1.3mn.  positive,  thus  accommodating 
trims  for  Suprex-S.H.I.,  1  KW,  and  Low  Intensity. 

One  Kilowatt — Form  .30  to  40-plus  amperes,  4300 
lumens  at  1100  watts,  this  lamp  can  be  operated 
from  low  to  1  KW  plus  intensity. 


J.  E.  McAuley  Mfg.  Co.,  .553  W.  Adams  St.,  Chicago, 
III. 

■/^Xational   Theatre   Supply   Co.,   92   Gold   St.,  New 

York.  X.  Y. 

Simplex  High:  Arc  lamp  of  Inlern)ediate  type  for 
smaller  theatres:  operates  with  associated  rectifier 
as  unit,  rectifier  using  four  lo-ampeie  tubes  to  supply 
lamp  load  of  40  amperes  at  27 ',2  volts:  lamp  burns 
regular  7  mm.  Suprex  carbon,  which  with  the  low 
voltage  of  27V2  across  the  arc  results  in  such  a  low 
current  density  for  this  diam(.'ter  carbon  that  con- 
sumption is  rated  at  5  %  inches  per  hour,  permitting 
showing  six  of  the  present  standard  reels  per  single 
12-inch  positive  carbon. 

■A^Strong  Electric  Corp.,  2501  LaGrange  St..  Toledo,  O. 

Mogul:  Arc  lamp:  uses  Suprex  carbon  at  50  or  65 
amperes:  for  large  screens:  features  include  ball- 
bearing motor  and  arc  control  with  separate  adjust- 
ments for  feeding  rate  of  both  positive  and  negative 
carbons:  full-floating  holders  and  head  resisting  guides 
near  burning  end  to  assure  coaxial  alignment:  opti- 
cally corrected  elliptical  reflector  is  14  inches  in 
diameter. 

I'tility:  Arc  lamp:  for  tlK^itn-  ii~inL'  soioeiis  up  to 
18  feet  in  width:  burn-  '  nun.  Suprex  carbons  at 
40  amperes  with  27'/2  volt.-  ;^cl•o^^  the  arc:  unit  com- 
prises lamp  and  associated  rectifier  of  intermediate 
capacity:  operates  on  DC  and  is  available  for  use 
with  single,  two  or  three  phase  .AC  linr  service. 

Generators 

Automatic  Devices  Co..  10.35  Linden  St.,  Allentown, 
Pa. 

Century  Electric  Co..  1S0(>  Pine  St..  St.  Louis,  3Io. 
Hcrlucr   Electric   Co..    12690   Elmwood  Ave.,  Cleve- 
land, O. 

J.  E.  Robin.  Inc..  .3:10  W.  44th  St.,  New  York.  N.  Y. 
Wcstipighouse  Electric  &  Mfg.  Co..  E.  Pittsburgh.  Pa. 

*SKE  .ADVKItriSKMENT  THIS  ISSI  E. 


I  INDEX 

ARTICLE  SEE 

DEPARTMENT 

Air  Conditioning  Equ^pmen^       7  Ventilation 

Air  Diffusers  

 7  Ventilation 

Amplifiers      .  . 

Arc  Lamps  

 1  Projection 

Attraction  Boards 

.5  Display  Advertising 

Auditorium  Seats 

4  Theatre  Furnishings 

Candy  Dispensers 

.  '8a  i  Merchandise 

Carpets   

4  Theatre  Furnishings 

Chair  Anchors  

 9  Maintenance 

Changemakers   

 8  Vending 

Cooling  Equipment 

 7  Ventilation 

Curtain  Controls     .  . 

.  .  .  .3  Stage  Equipment 

Decorative  Lighting 

 6  Lighting 

Fans                      .  .  . 

 7  Ventilation 

Fire  Shutters   

1  la)  Booth  Accessories 

Frames — Display  . 

5  Display  Advertising 

Generators  

 1  Projection 

Ice  Cream  Dispensers 

.  1 8a  1  Merchandise 

Interior  Walls 

10  Finishing  Materials 

Ladders   

 9  Maintenance 

Lens  Assemblies  

 2  Sound 

Lenses   

 1  Projection 

Milk  Dispensers  

Photo   Cells  : 

 2  Sound 

Popcorn   Machines .  .  . 

 '  8a )  Merchandise 

Projection  Screens 

3  Stage  Equipment 

Projectors   

 1  Projection 

Public  Address  Systems  2  Sound 

Rewinders   

(la)  Booth  Accessories 

Rectifiers   

 1  Projection 

Reflectors   

 1  Projection 

Reoroducer  Systems 

 2  Sound 

Sign  Letters — Marquee. 5  Display  Advertising 

Slide  Projectors  

(la)  Booth  Accessories 

Soft  Drink  Dispensers 

.  .  .  .  <  8a  1  Merchandise 

Sound  Heads  

 2  Sound 

Speakers   

 2  Sound 

Spot  &  Flood  Lights 

 6  Lighting 

Stage  Lighting  

 6  Lighting 

[  Stereopticons   

Oai  Booth  Accessories 

Theatre  Decorators... 

.4  Theatre  Furnishings 

Theatre  Fronts  .  .   .  . 

10  Finishing  Materials 

 8  Vending 

Ticket  Machines  

 8  Vending 

Upholstery  Materials.  . 

.4  Theatre  Furnishings 

Utility  Lighting  

 6  Lighting 

Vacuum  Cleaners.  .  .  . 

i 

 9  Maintenance 

! 

Rectifiers 

Baldor  Electric  Co..  4:it37  Duncan  Ave.,  St.  Louis,  Mo. 
Ballantyne  Co.,  222  X.  16th  St..  Omaha,  Xebr. 
Benwood-Lmze  Co..  1S42  Washington  Ave,  St.  Louis, 
Mo. 

■A-Forest  Mfg.  Corp.,  200  Mt.  Pleasant  Ave..  Xewark, 
X.  J. 

Garver  Electric  Co..  327  Carter  St..  Union  City.  Ind. 
General  Electric  Co..  1285  Boston  Ave..  Bridgeport, 
Conn. 

Kneislev  Electric  Co..  500  S.  St.  Clair  St..  Toledo,  O. 
^National   Theatre   Supply   Co.,   92   Gold   St.,  New 
York.  N.  Y. 

■^Strong  Electric  Corp.,  2501  LaGrange  St.,  Toledo.  0. 

Utility  Rectifier:  High  intensity  4  tube  50  or  63 
ampere  rectifier. 

Utility  Intermediate  High  Rectifier:  Companion  rec 
tifier  for  use  with  Utility  Intermediate  High  Lamp 

Mogul  6  Tube  Rectifier:  High  Intensity  rectifier  lo- 
use with  Strong  Mogul  Lamp  or  other  makes  of  lampe 
requiring  a  heavy  duty  rectifier. 

Strong  Copper  Oxide  Rectifier:  High  Intensity  Cop- 
per Oxide  rectifier  for  use  with  lamps  operating  ai 
50  or  65  aniDPrc~. 


Lenses 

B:ius<  h  &  Lomh  Optical  Co..  i;:{5  St.  Paul  St.,  Roclii-s- 
ter.  X.  Y. 

General  Scientific  Corp..  4229  S.  Kedzie  Ave.,  Chicago. 
III. 

Ilex  Optical  Co..  690  Portland  Ave..  Rochester.  X.  Y. 
Kollmorgen  Optical  Corp..  767  Wythe  St..  Brooklyn. 
X.  Y. 

Projection    Optics    Co..    .3.30    Lyell    Ave.,  Rochester. 
X.  Y. 

Wollensak   Optical   Co..    850   Hudson   Ave..  Roches- 
ter. X.  Y. 

Reflectors 

Bausch  &  Lomb  Optical  Co..  6.35  St.  Paul  St..  Roches- 
ter. X.  Y. 

Fish-Schurman  Corp..  250  E.  4.3rd  St..  Xew  York. 
X.  Y. 

Heyer-Shultz,  Montclair,  N.  J. 

Kn<:-isiey  Electric  Co..  500  S.  St.  Clair  St..  Toledo.  O. 
M,iti--e  Bros..  787  E.  i:i8th  St..  Xew  York.  X.  Y. 


I  lai  BOOTH  ACCESSORIES 


Fire  Shutters 

Ballantyne  Co..  222  X.  i6th  St..  Omaha.  Xebr. 

Best  Devices  Co.,  10516  Western  Ave.,  Cleveland,  0. 


Rewinders 

DeVry  Corp..  1111  Arniitage  Ave..  Chicago,  111. 
Goldberg  Bros.,  3500  Walnut  St.,  Denver,  Colo. 
Xeumade  Products  Corp..  427  W.  42nd  St.,  Xew  York. 
X.  Y 

Wenzel  Projector  Co.,  2509  S.  State  St.,  Chicago.  HI. 
Erlward  H.  Wolk.  1018  S.  Wabash  Ave..  Chicago"  111. 


Slide  Projectors 

Baus.  h  &  Lonib  Opli'-al  Co..  635  St.  Paul  St..  Roches- 
ter. X.  Y. 

Best  Devices  Co..  1051<>  Western  Ave..  Cleveland.  O. 
V^S.O.S.  Cinema  .Supply  Corp.,  449  W.  42nd  St..  Xew 
York.  X.  Y. 


Stereopticons 

Eaus<-h  &  Lomb  Optical  Co..  639  St.  Paul  St..  Roches- 
ter, N.  Y. 

Charles  Besler  Co.,  133  E.  23rd  St.,  Xew  York.  N.  Y. 
Best  Devices  Co..  10516  Western  Ave.,  Cleveland.  O. 
Golde  Mfg.  Co..  1214  W.  Madison  St.,  Chicago,  lU. 
Kliegl  Bros..  321  W.  50th  St..  Xew  York.  X.  Y. 
■A-S.O.S.  Cinema  Supply  Corp.,  449  W.  42nd  St..  Xew 
York.  X.  Y. 


2  SOUND 


Reproducer  Systems 

Ballantyne  Co..  212  X.  16th  St..  Omaha.  Xebr. 
Cincinnati   Time   Recorder   Co.,    1733    Central  Ave.. 

Cincinnati.  O. 
DeVry  Corp..  1111  Armitage  Ave..  Chicago,  HI. 
-^-International    Projector   Corp.,    92    Gold   St.,  New 

York,  X.  Y. 

Four  .Star  Sound — Four  tj-pes  available:  Type  A. 
approximately  1500  seat:  Type  B,  approximately  2500 
seats:  Type  C.  approximately  5000  seats:  T.vpe  E. 
approximately  200-800  seats  capacity:  all  types  fea- 
ture rotary  stabilizer  De  Luxe  soundhead,  only  vari- 
ables being  numl>er  of  power  amplifiers  operating  in 
parallel  for  required  power  output  and  type  an<l  num- 
ber of  speakers:  microphone  and  phonograph  input 
jack  provided  for  incidental  music,  stage  entertainment 
and  announcements. 


^Motiograph,  Inc.,  4431  West  Lake  St.,  Chicago.  HI. 

RCA  Mfg.  Co..  Camden.  X.  J. 

■^S.O.S.  Cinema  Supply  Corp.,  449  W.  42nd  St..  Xew 
York,  N.  Y. 

Sound  Heads 

Ballantyne  Co..  222  X.  16th  St..  Omaha.  Xebr. 
Cincinnati   Time    Recorder   Co..    1733    Central  Ave.. 

Cincinnati.  O. 
Lincrophone  Co..  Howard  Ave..  Utica,  N.  Y. 
•A-S.O.S.  Cinema  Supply  Corp.,  449  W.  42nd  St..  Xew 

York.  N.  Y. 

Wenzel  Projector  Co..  2505  S.  State  St.,  Cliicago,  HI. 


Amplifiers 

Ballantvne  Co..  222  X.  16th  St..  Omaha.  Xebr. 
Cincinnati   Time    Recorder   Co..    1733    Central  Ave.. 
Cincinnati.  O. 

(Continued  on  next  page^ 


Page  3-1 


SHOWMEN'S    TRADE  REVIEW 


April  25.  1942 


Stru<'ture  of  Walker  1*31  Screen,  enlarged  9  times 

MR.  WALKER  "HAS 
SOMETHING" 

MR.  WALKER  has  something  in  his  new 
Plastic  Molded  Screen — and  how!  It's 
the  outstanding  feature  of  the  year.  Briefly, 
here  are  some  of  the  highlights  of  this  new 
attraction: 

*  Molded  of  plastic 

*  Surface  has  no  seams 

*  Can  be  washed  with  little  effort 

*  Highest  reflective  efficienc) 

*  Shows  Technicolor  at  its  best 

*  Average  life  four  times  that  of 
regular  screens 

*  Puts  that  "zing"  into  your  pictures 

Ask  your  National  representative  to  show 
you  the  Walker  PM  Screen.  Then  see  the 
difference  in  the  pictures. 

NATIONAL  THEATRE 
SUPPLY  COMPANY 


EXHIBITORS 


WAR  HAS  ADVANCED^ 

"BOOKING  DATES"  ON 

"At  If  you  plan  to  install  comfort  cooling  in  time 
for  next  summer's  business,  "book"  your  equip- 
ment now  —  before  prices  and  deliveries  be- 

'       come  less  favorable.  Write  USAIRCO  today. 

UNITED  STATES  AIR 
CONDITIONING  CORP. 

MINNEAPOLIS,  MINN. 
★       '         ★  ★  ★ 


m., 

^  brilliantly  sharp  picture 
without  flicker  or  jump  is  always 
obtainable  with  Mofiograph  pro- 
jectors. See  them  now  at  the 
better  independent  theatre  supply 
dealers  everywhere. 


Theatre  Equipment  Manufacturers 


(Continued  from  preceding  page) 


DeVr.v  Corp.,  1111  Armitage  Ave.,  Chicago,  111. 
Operadio  MIg-.  Co.,  St.  Charles,  111. 

■^S.O.S.  Cinema  Supply  Corp.,  449  W.  42nd  St.,  New 
York,  N.  Y. 


Speakers 

Oineinnati   Time   Recorder   Co.,   1733   Central  Ave.. 

Cincinnati,  O. 
uperadio  Mfg.  Co.,  St.  Charles,  111. 

Public  Address  Systems 

Cincinnati   Time    Recorder    Co.,    17.'i;t    Central  Ave., 

Cincinnati,  O. 
DeVry  Corp.,  1111  Armitage  Ave.,  Chicago,  111. 
'^'National   Theatre   Supply   Co.,   93   Gold   St.,  New 

York,  N.  Y. 
Operadio  Mfg.  Co.,  St.  Charles,  111. 

RCA  Mfg-.   Co.,   Inc.,  Front   &   Cooper  St..  Camden, 
N.  J. 

•A-S.O.S.  Cinema  Supply  Corp.,  449  W.  42nd  St.,  New 
York,  N.  Y. 


Lens  Assemblies 

Bausch  &  Lomb  Optical  Co..  mr>  St.  Paul  St..  Roclics- 
ter,  N.  Y, 

General   Scientific  Corp.,   4829   S.  Kedzip   Ave..  Chi- 
cag-o.  111. 

Photo  Cells 

Continental  Electric  Co.,  Geneva,  111. 

DeVry  Corp.,  1111  Armitage  Ave.,  Chicago.  111. 

General  Scientific  Corp.,  Lumotron  Vacuum  ProduelB 

Div.,  4829  S.  Kedzie  Ave.,  Chicago,  111. 
G-M  Laboratories,  Inc.,  4338  N.  Knox  Ave.,  Chicago. 

111. 


3  STAGE  EQUIPMENT 


Curtain  Controls 

Automatic  Devices  Co..  103.5  Linden  St.,  Allentown, 
Pa, 

J.  M.  Clancy,  Inc.,  1010  Belden  Ave.,  Syracuse,  N.  Y. 
■^-National    Theatre   Supply   Co.,    92   Gold    St.,  New 

York,  N.  Y. 
Vallen,  Inc.,  226  Bluff  St.,  Akron.  O. 
Weaver  Mfg.  Co.,  1639  E.  103nd  St.,  Los  Angeles, 

Calif. 

Projection  Screens 

Da-Lite  Screen  Co.,  Inc.,  3733  N.  Crawford  Ave.,  Chi- 
cago. 111. 

•^Forest  Mfg.  Corp.,  300  Mt.  Pleasant  Ave.,  Newark, 
N.  .T. 

Hurley  Screen  Co.,  Inc.,  34-15  4.3rd  Ave..  Long  Island 
City,  N.  Y. 

Raven  Screen  Corp.,  314  E.  35th  St.,  New  York,  N.  Y. 
Raytone   Screen   Co.,   165   Clermont   Ave.,  Brooklyn, 
N.  Y. 

RCA  Mfg.  Co.,  Camden,  N.  J. 

Walker-American  Corp.,  800  Beaumont  St.,  St.  Louis, 
Mo. 


4  THEATRE  FURNISHINGS 


Auditorium  Seats 

American  Desk  Mfg.  Co.,  Temple,  Texas. 
-^American  Seating  Co.,  Grand  Rapids,  Mich. 
Heywood-Wakefleld  Co.,  Gardner,  Mass. 
'A'Ideal  Seating  Co.,  531  Ann  St.,  Grand  Rapids,  Mioli. 
International  Seat  Corp.,  Union  City,  Ind. 
Irwin  Seating  Co.,  Division  Ave.  S.  E.,  Grand  Rapids, 
Mich. 

Kroehler  Mfg.  Co.,  1348  S.  Wabash  Ave.,  Chicago,  111. 
Peabody  Seating  Co.,  North  Manchester,  Ind. 


Carpets 

Bigelow-Saiilord  Carpet  Co.,  140  Madison  Ave.,  New 
York,  N.  Y, 

L.  C.  Chase  &  Co..  295  Fifth  Ave.,  New  Yorli,  N.  Y. 


Charles  P.   Cochrane   Co.,   Bridgeport,  Pa. 

A.  &  M.  Karagheusian,  Inc.,  295  Fifth  Ave.,  New 

York,  N.  Y. 
Thomas  Leedom  Co.,   Bristol,  Pa. 

C.  H.  Masland  &  Sons.  295  5t.h  Ave.,  New  York,  N.  Y. 
Mohawk   Carpet   Mills.   Inc.,   Lyon    St.,  Amsterdam, 
N.  Y. 

Alexander  Smith  &  Sons  Carpet  Co.,  395  Fifth  Ave., 
New  York,  N.  Y. 


J 


Curtain  and  Drapery  Fabrics 

Dazian's,  Inc..  142  W.  44th  Street.  Now  York,  N.  Y. 
Maharam  Fabric  Corporation,   130   W.   46th  Street, 

New  York,  N.  Y. 
H.  D.  Mendelsohn  Company,  17  Union  Square,  New 

York,  N.  Y. 

^Novelty  Scenie  Stiulio,  Inc.,  320  W.  48th  Street,  New 
York,  N.  Y. 


Theatre  Decorators 

Charles  H.  Kenncy  Studios,   113  W.  44th  St.,  New 
York,  N.  Y. 

•^Novelty  Scenic  Studios,  Inc.,  320  W.  48th  St.,  New 
York,  N.  Y. 

Rambusch  Decorating  Co..  2  W.  45lh  St..  New  York, 
N.  Y. 


5  DISPLAY  ADVERTISING 


Attraction  Boards 

.\dler  Silhouette  Letter  Co.,  3909  S.  Indiana  Ave., 

Chicago,  111. 
Artkraft  Sign  Co.,  Lima,  O. 

Wagner  Sign  Service,  Inc.,  318  S.  Hoyne  Ave.,  Chi- 
cago, 111. 


Frames — Display 

Colonial  Sales  Corp.,  928  Broadway,  New  York,  N.  Y. 
De-Fi  Mfg.  Co.,  17  N.  Wabash  Ave.,  Chicago,  111. 
Libman-Spanjer  Corp.,   1000  Broadway,   New  York, 
N.  Y. 

National  Screen  Service,   630  9th  Ave.,  New  York, 
N.  Y. 

Metal   Goods  Mfg.  Co.,   5339  Brown   St.,   St.  Louis, 
Mo. 


Sign  Letters — Marquee 


Adler  Silhouette  Letter  Co.,   2909  S.  Indiana  A»o., 

Chicago,  111. 
Artkraft  Sign  Co..  Lima,  O. 

Wagner  Sign  Service,  Inc.,  318  S.  Hoyne  Ave.,  Chi- 
cago, HI. 


6  LIGHTING 


Decorative 

Capitol  Stage  Lighting  Co..  527  W.  45th   St..  New 

York,  N.  Y. 
General  Electric  Co.,  Nela  Park,  Cleveland,  O. 
Keese   Engineering   Co.,    7380    Santa   Monica  Blvd., 

Los  Angeles,  Calif. 
Kliegl  Bros..  321  W.  50th  St.,  New  York,  N.  Y, 
Rambusch  Decorating  Co.,  2  W.  45th  St.,  New  York, 

N.  Y. 

Westinghouse  Electric  &  Mfg.  Co.,  121G  W.  58th  St., 

Cleveland.  O. 


Spot  &  Flood  Lights 

Best  Devices  Co..  10516  Western  Ave,,  Cleveland,  O. 
Capitol  Stage  Lighting  Co.,  537  W.  45th  St.,  New 
York,  N.  Y. 

Display  Stage  Lighting  Co.,  Inc.,  254  W.  47th  St., 

New  York,  N.  Y. 
General  Electric  Co.,  Nela  Park,  Cleveland,  O. 
Golde  Mfg.  Co.,  1214  W.  Madison  St.,  Chicago,  111. 
Kliegl  Bros.,  321  W.  50th  St.,  New  York,  N.  Y. 
Westinghouse  Electric  &  Mfg.  Co.,  1216  W.  58th  St.. 

(Cleveland,  O. 


Stage 

Capitol   Stage  Lighting  Co.,   527  W.  45th  St.,  New 
York,  N.  Y. 

Display  Stage  J^ighting  Co.,  254  W.  47th  St.,  New 

York,  N.  Y. 
General  Electric  Co.,  Nela  Park,  Cleveland,  O. 
Keese   Engineering    Co.,    7380    Santa   Monica  Blvd.. 

Los  Angeles,  Calif. 
Kliegl  Bros.,  331  W.  50th  St..  New  York,  N.  T. 
Ward  Leonard  Electric  Co.,  Mt.  Vernon,  N.  Y. 
Westinglioiisp  Mfg.  Co..  Cleveland,  O. 


Utility — Fixtures 

General  Electric  Co.,  Nela  Park,  Cleveland,  O. 
Modern  Theatre  Supply  Co.,  Grand  Rapids,  Mich. 
Voigt  Co.,  13th  &  Montgomery,  Philadelphia,  Pa. 
Westinghouse  Electric  &  Mfg.  Co.,  Cleveland,  O. 


U.  V.  (Black  Light)  Materials  &  Lamps 

Continental  Lithograph  Corp.,  953  E.  72nd  St.,  Cleve- 
land. Ohio. 

General  Electric  Co.,  Lamp  Dent.,  Nela  Park,  Cleve- 
land, Ohio. 

Keese  Engineering  Co.,  7380  Santa  Monica  Blvd.,  Los 
The  Stroblite  Co.,  35  W.  53n(l  St.,  New  Yoik,  N.  Y. 


7  VENTILATION 


Air  Conditioning  Equipment 


American    Blower    Corp.,    1711    Railway  E.\change 

Bldg.,  St.  Louis,  Mo. 
Buffalo  Forge  Co..  Buffalo,  N.  Y. 


April  25,  1942  SHOWMEN'S    TRADE    REVIEW  Page  35 

Classified  Listing  of  Specialized  Products  for  Theatres 


Worthing-ton  Pump  &  Mach.  Corp.,  Harrison,  N.  J. 
Carrier  Corp.,  S.vracuse,  N.  Y. 
General  Electric  Co.,  Bloomfleld,  N.  J. 
Trune  Co.,  LaCros.se,  Wise. 
York  Ice  Machiner.v  Corp..  York,  Pa. 
Westinghouse  Electric  &  Mfg:.  Co.,   653  Pagre  Blvd., 
Spring-fleld,  Mass. 


Cooling  Equipment- 
American    Blower    Corp.,    1711    Railway  Exchang:e 

Bid?..  St.  Louis,  Mo. 
Baker  lee.  Maobinc  Co.,  J  ,554  Evans  St.,  Omaha,  Nebr. 
Ballant.vne  Co.,  2:2-3  N.  10th  St.,  Omaha,  Nebr. 
Buffalo  Forge  Co.,  Buffalo,  N.  Y. 

Carbondale   Div.,    Worthington    Pump    &  Machinery 

Corp.,  Harrison,  N.  J. 
Carrier  Corp.,  Syracuse,  N.  Y. 

PairbanUs,  Moi-se  &  Co.,  600  S.  Michigan  Ave.,  Chi- 
cago, 111. 

General  Electric  Co.,  Bloomfield,  N.  J. 
General  Refrigeration   Corp.,  Beloit,  Wis. 
McQuay,  Inc.,  Minneapolis,  Minn. 

ytNatioiml  Theatre  Supply  Co.,  92  Gold  St.,  New 
York,  N.  Y. 

■^S.O.S.  Cinema  Supply  Corp.,  449  W.  42nd  St..  New 

York,  N.  Y. 
Tranc  Co.,  1-aCrosse,  Wis. 

■^11.  S.  Ail'  CondUionin!;  Corp.,  Northwestern  Termi- 
nal, Minneapolis,  Miini. 

Westinghouse  Electric  &  Mfgr.,  653  Pag^e  Blvd.,  Spring- 
fleld,  Mass. 

York  Ice  Machinery  Corp.,  York,  Pa. 


Air  Diffusers 

Air  Devices  Co.,  17  E.  42nd  St.,  New  York  City 
.\ncmosta(.  Cort).   ol    America,    10   E.  .'I9th   St.,  New 
York.  N.  Y. 


9  MAINTENANCE 


Chair  Anchors 

Chicago  Expansion   Bolt  Co.,   2232   W.   Og-don  Ave., 
Chicago,  111. 


Ladders 

Dayton    Safety    Ladder    Co.,    121    W.   .'ird    St.,  Cin- 
cinnati, O. 


Vacuum  Cleaners 

Electric    Vacuum    Cleaner    Co..     I";.'!!     Ivanlme  IM., 
Cleveland,  O. 

General  Electric  Co..    I2S5  Bo.-^ion   A\i'.,   liridgeporl , 
Conn. 

National    Super    Service    Co..     ]9ol    N.    L'ith  St.. 

Toledo,  O. 
Spencer  Turl)ine  Co..  Harir...-,|.  r-,.,Mi. 


10  FINISHING  MATERIALS 


Interior  Walls 

.\rni.~lrong-  Cork  (;o.,  Lancaster,  Pa. 
Celolcx  Corp..  9J9  .N.  Michigan  A\e.,  Chicago,  111. 
Marsh  Wall  Produ<ls,  Inc.,  Dover,  O. 
Uiiilid   Slates   Pl.vwood   Coi-p.,    103   Park    Ave.,  New 
York,   N.  Y. 

Wood    Conversion    Co.,    Pii'sl    Nalional    Hank  Bldff. 
St.  Paul,  Minn. 


Theatre  Fronts 

Uavidsou   Enamel   J'kkIucIs,   Inc.,   450   E.   Hibby  St., 

Lima,  O. 
The  Kawneer  Co..  Niles.  Mich. 

l.ibhey-Owens-l'ord  Glass  Co.,  Vilrolile  Div..  Toledo,  O. 
Pittsburgh  Plate  Glass  Co.,  Gi-nnI    BIdg..  Piltsburgh, 
Pa. 

United  Stales   Pl.\  wuod   Corp..    1  o:!   I'.n  k    Ave.,  New 
York. 


Fans 

Ballantyne  Co.,  223  N.  16th  St.,  Omaha,  Nebr. 
Buffalo  Forge  Co.,  Buffalo,  N.  Y. 

Fairbanks  Morse  &  Co.,  000  S.  Michigan  Ave.,  Chi- 
cago, 111. 

Hall  Mfg.  Co.,  Cedar  Rapids,  Iowa. 
'^'National   Theatre   Supply   Co.,   93   Gold    St.,  New 
York,  N.  Y. 

Reynolds    Mfg.    Co.,    413    Prospect    Ave.    N.  W., 

Grand  Rapids,  Mich. 
The  Trane  Co.,  LaCrosse,  Wis. 

Typhoon   Air   Conditioning,   353   W.   36th   St.,  New 
York,  N.  Y. 

^r.  S.  Ah'  Condiluiiiini;  Corp.,  Northwestern  Termi- 
nal, Minneapolis,  Miini. 


8  VENDING 


Changemakers 

Ampro  Corp.,  2839  N.  w    Western  Ave.,  Chicago,  III. 
Brandt  Automatic  Casl.,i'i  Co.,  515  First  St.,  Water- 
town,  Wis. 

.Johnson  Fare  Box  Co.,  4019  Kavenswood,  Ave.,  Chi- 
cago, 111. 


Tickets 

Keller-Ansell  Ticket  Co.,  733   Seventh  Avenue.  New 
York,  N.  Y. 


Ticket  Machines 

General   Register   Co.,    1540    Broadway,    New  York. 
N.  Y. 

-A-National   Theatre   Supply   Co.,   92   Gold   St.,  New 
York,  N.  Y. 

Wenzel  Projecior  Co.,  2509  S.  State  St.,  Chicago.  111. 


(Ra)MERCHANDISE 


Candy  Dispensers 

Sanitary  Automatic  Candy  Corp.,   136  W.  52nd  St.. 

New  York.  N.  Y. 
Stoner  Corp.,  328  Gale  St.,  Aurora.  111. 


Ice  Cream  Dispensers 

Bevco,  Inc..  1412  E,  Church  St..  Adrian,  Mich. 

Popcorn  Machines 

Advance  Mfg.  Co..  6332  St.  Louis  Ave..  St.  Louis.  Mo. 
C.  Cretors  &  Co..  600-020  W.  Cermak  Rd.,  Chicago.  111. 
Dunbar  &  Co.,  3652-58  W.  Lake  St.,  Chieagro,  111. 
Manley.  Inc.,  lilOH  Wyandotte  St.,  Kansas  City.  Mo. 


Beverage  Dispensers 

Bally  Mfg.  Corp..  2640  W.  Belmont,  Chicago,  111. 
Frigidrink    Sales    Corp.,    405    Lexington    Ave.,  New 
York,  N.  Y. 

Ideal  Dispenser  Co.,  403  S.  Center  St.,  Bloomington. 
HI. 

Refre.shnicnt   Vend.   &   Mach.   Co.,   4452  Washington 
Blvd..  DiicHgo,  111. 


TO  MAINTAIN 
THEATRE  EQUIPMENT 
AT  PEAK  EFFICIENCY 

Your  friendly  Independent  Theatre  Supply 
Dealer  will  be  glad  to  help  you  solve  your 
problems  of  maintaining  cantinuoos  operation 
during  tf,is  emergency.  Call  on  him  any  hour 
of  the  day  or  night.  He's  competent.  He's  de- 
pendable.  You  can  rely  on  him. 

Since  he  may  not  be  able  to  supply  you 
with  new  projection  lamps  during  the  war, 
we  are  maintaining  a  ports  and  service  de- 
partment and  making  every  effort  to  help  htm 
take  care  of  your  requirements. 

Do  not  hesitate  to  call  on  us  regarding  any 
difficulties  resulting  from  present  restrichons. 

THE  STROMG  ELECTRIC  CORPORATION 

2501  LAGRANGE  STREET 
TOLEDO,  OHIO 


Page  36 


April  25,  1942 


Symphony  Hour 


(Excellent) 


RKO-Radio  Disney  Cartoon  No.  1     7  mins. 

Successful  in  getting  a  sponsor  for  his  Sym- 
phony Hour,  maestro  Mickey  Mouse  prepares 
to  display  his  virtuoso  musical  organization, 
which  features  Donald  Duck,  Clarabel  Cow, 
Goofy.  Pete  and  Horace  Horsecollar.  Just  be- 
fore the  performance  begins.  Goofy,  carrier  of 
the  instruments,  accidentally  drops  them  down 
the  elevator  shaft,  and  the  elevator  falls  on 
them.  He  salvages  what  he  can,  and  the  per- 
formance begins,  with  the  players  utilizing  the 
battered  instruments.  Never  before  has  the 
Light  Cavalry  Overture  sounded  like  this,  and 
the  sponsor  flies  into  a  rage,  fearing  that  his 
broadcast  has  been  ruined.  The  audience,  how- 
ever, applauds  enthusiastically.  The  band  is  a 
success.  Here  is  a  Technicolor  cartoon  that 
will  provide  excellent  entertainment  for  movie- 
goers everywhere. 


There  is  a  still  available  showing  Dr.  Ranald 
with  Hitler  several  years  ago,  which  shoujd  be 
ample  proof  that  it  is  actually  Hitler's  hand 
that  he  analyzes.  Anyone  leaving  a  theatre 
where  this  subject  plays  is  sure  to  look  at  his 
hands  when  he  leaves.  Use  that  as  a  keynote 
of  your  campaign,  by  suggesting  that  everyone 
look  for  the  victory  star  in  their  hands. 


Hands  of  Victory 


(Eox-Office) 


Unusual  Occupations  No.  4  (Good) 

Par.  (Ll-4)  11  mins. 

The  first  clip  in  this  subject  depicts  the  intra- 
mural activities  of  some  of  the  inmates  of  San 
Quentin  Prison,  .\nother  brief  one  shows  Mrs. 
Lena  Gross  of  Waco,  Texas,  and  her  crocheted 
portraits  and  even  a  billboard  made  in  the  same 
way.  The  greater  part  of  the  subject  is  devoted 
to  the  .Army's  art  of  camouflage  as  practised 
at  Fort  Belvoir,  \'^irginia,  and  another  subject 
showing  Richard  .Arlen  at  work  in  his  own 
private  airport  and  on  his  own  airfreight  ser- 
vice. 


Par.  (Al-4)  Headliner  No.  4  9^  mins. 

This  is  the  second  subject  produced  by  E. 
W.  Hammons  with  Dr.  Josef  Ranald,  famous 
hand-reading  expert.  The  first  one,  "Hands 
of  Destiny"  was  released  last  July.  This  time 
Dr.  Ranald,  after  an  introduction  by  Warren 
Hull,  shows  how  ultimate  victory  in  the  War 
must  come  to  the  side  of  the  United  Nations  : 
he  demonstrates  that  Hitler  and  Mussolini  have 
hands  which  spell  defeat.  Other  hands  which 
Dr.  Ranald  analyzes  are  those  of  General  Doug- 
las Mac.^rthur,  General  .\rchibald  Wavell, 
Chiang-Kai-shek,  General  Pershing  and  others. 


Dog  Meets  Dog  (Poor) 

Col.  (3702)  Phantasy  No.  2  8  mins. 

Exaggerated  characters  and  jerky  action  are 
the  principal  faults  in  this  cartoon  which  might 
otherwise  have  been  amusing.  It  deals  with  a 
spaniel  and  a  bulldog.  The  latter  steals  the 
spaniel's  license  and  as  a  result  the  dog  catcher 
picks  up  the  long-eared  canine.  But  then  the 
bull  has  a  night-mare  and  goes  to  give  himself 
up  only  to  find  the  place  on  fire.  He  makes 
some  heroic  rescue^  and  is  liaikd  as  a  saviour. 


I 

^2 


THROUGH  DIFFERENT  EYES  (20th- 
Fox),  Mystery.  Principals:  Mary  Howard, 
Donald  Woods.  Jerome  Cowan,  Frank 
Craven,  Vivian  Blaine.  Plot:  A  man  is  found 
murdered.  His  widow  confesses  to  the  Dis- 
trict Attorney.  Then  her  real  love,  whom 
she  had  jilted,  tells  the  D.  A.  that  he  is  the 
culprit.  Another  young  man  who  had  l^een 
with  the  victim  runs  away.  Apprehended, 
he  is  convicted  on  circumstantial  evidence. 
A  last  minute  reprieve  stays  the  execution. 
A  woman's  intuition  solves  the  crime.  The 
guilty  lover  is  caught.  Director,  Thomas  Z. 
Loring. 

TOWER  OF  TERROR  (Mono.)  Spy. 
Principals:  Wilfred  Lawson,  Movita,  Michael 
Rennie.  Plot:  An  English  secret  agent  gets 
a  job  as  assistant  to  a  half-mad  German 
lighthouse  keeper.  He  learns  that  the  girl 
living  nearby  was  rescued  from  drowning  by 
the  keeper  after  escaping  from  a  Nazi  camp. 
The  agent  and  girl  are  saved  by  a  British 
boat  just  before  the  Gestapo  shells  the  tower. 
The  insane  keeper  is  killed.  Director,  Law- 
rence Huntington 

LET'S  GET  TOUGH  (Mono.)  Drama. 
Principals:  Leo  Gorcey,  Bobby  Jordan, 
Huntz  Hall,  Gabriel  Dell,  Tom  Brown, 
Florence  Rice,  Robert  Armstrong.  Plot: 
The  East  Side  Kids  get  involved  in  the 
murder  of  a  Chinese  which  results  in  the 
exposure  of  a  spv  ring  and  the  Black  Dragon 
Society.  An  F.B.I,  man,  with  the  aid  of  the 
kids  and  the  United  States  Marines,  rounds 
up  the  enemy.  Director,  Wallace  Fox. 
DO  NOT  DISTURB  (Mono.)  Comedy. 
Principals:  John  Beal,  ^^'?nda  McKay,  Tom 
Neal.    Barljara   Pepper,   Warren   Hymer,  J. 


Farrell  MacDonakl,  Ernie  Adams. Plot:  Story 
involves  newlyweds,  gangsters,  hidden  money, 
police,  with  most  of  the  action  in  a  hotel 
room.  The  young  couple  are  to  have  a  one 
night  honeymoon,  as  the  groom  must  leave 
for  the  army  the  next  day.  By  the  time  the 
money  is  found  and  the  gang  is  captured,  it 
is  six  o'clock  in  the  morning,  and  the  dis- 
appointed pair  have  to  part.  Director,  Wil- 
liam Beaudine. 

THE  CONSTANT  NYMPH  (WB)  Drama. 
Principals:  Charles  Boyer,  Joan  Fontaine, 
Brenda  Marshall,  Alexis  Smith,  Charles  Co- 
burn,  Dame  May  Whitty,  Jean  Muir,  Peter 
Lorre,  Montague  Love.  Plot:  This  is  a  story 
of  the  lives  and  loves  of  a  young  composer, 
four  daughters  of  a  retired  musician,  and  a 
cousin  of  the  girls  who  comes  to  look  after 
them  when  their  father  dies  suddenly.  The 
composer  weds  the  beautiful  cousin,  but  his 
work  suffers  from  her  desire  for  fame.  The 
girl  who  always  loved  him  brings  back  the 
melody  to  his  music.  Too  late,  he  realizes 
\vliat  slie  means  to  him.  Her  weak  heart 
can  no  longer  stand  tlie  strain,  and  she 
passes  away.     Director,  Edmund  Goulding. 

A-HAUNTING  WE  WILL  GO  (20th-Fox) 
Comedy.  Principals:  Stan  Laurel,  Oliver 
Hardy,  Sheila  Rvan,  John  Shelton,  Edward 
Gargan.  Plot:  The  boys  get  involved  with 
gangsters,  coffins  and  slickers,  a  magician, 
a  G-man  and  murder.  The  coffin  in  which 
a  fugitive  criminal  is  hiding  gets  switched 
with  a  prop  coffin.  The  comedians  get  mixed 
up  with  the  props,  inadvertently  trapping 
the  criminals.  Stan  captures  the  murderer, 
gets  a  reward  which  he  imnT^diatelv  loses 
to  another  slicker.    Director,  .Mfred  Werker. 


Wabbit  Who  Came  to  Supper  (Good) 

Vita.  (7714)  Merrie  Melody  No.  14     7  mins. 

Elmer  is  hunting  rabbits  when  he  gets  a 
telegram  from  his  Uncle  Louie  saying  that  he 
will  inherit  $5,000,000  on  condition  he  is  kind 
to  all  rabbits.  He  returns  home  to  find  Bugs 
Bunny  has  taken  advantage  of  the  situation. 
He  makes  life  miserable  for  poor  Elmer  with 
his  constant  threats  to  call  Uncle  Louie.  But 
Bugs  takes  the  meanest  advantage  of  all  when 
lie  brings  his  entire  family  to  camp  with  Elmer." 
Leon  Schlesinger  produced. 


NEWSREEL 
SYNOPSES 

(Released  IVednesday,  April  22) 

PARAMOUNT  (No.  68) — First  pictures  ot  French 
battleship  Dunkerque;  French  Ambassador  Henry-Haye 
calls  on  State  Department;  Gas  shortage  in  Nazi 
Paris;  Gas  shortage  in  Seattle — wagons  replace  milk 
trucks ;  Admiral  Nimitz  presents  awards  to  Pearl 
Harbor  heroes;  "War  foods"  developed  at  Texas 
Technolokical  College;  Lord  Halifax  inspects  R.A.F. 
cadets  in  Texas ;  Monty  Stratton  wears  artificial  limb ; 
Paramount  News  Cameraman's  report  on  last  days  of 
Rangoon ;  Brown  quadruplets  spur  midwest  enlistments. 

MOVIETONE  (Vol.  24,  No.  65)— Pearl  Harbor  army 
men  get  medals  for  bravery;  Admiral  Nimitz  decorates 
naval  heroes;  Lt.  O'Hare  tells  his  story;  General 
Knudsen  on  tour  of  armament  plants;  Barges  carry 
war  materials;  20,000  new  Civilian  Defense  captains 
inducted  at  Chicago ;  British  warships  in  northern 
waters  (except  Boston.  Seattle  and  San  Francisco)  ; 
Victory  Parade  at  Springfield,  Mass.  (Boston  only) ; 
Florida  bathing  beauties  volunteer  for  training  as 
postmen;  Toronto  Maple  Leafs  take  Stanley  Cup; 
Officers'  sons  box  at  Annapolis;  Washington  Huskies 
defeat  California  Bears  in  rowing  contest  (Seattle  and 
San  Francisco  only). 

NEWS  OF  THE  DAY  (Vol.  13,  No.  263)— Tokyo 
reports  bombing  of  Japanese  cities;  20,000  new  Civilian 
Defense  captains  inducted  at  Chicago ;  Lt.  O'Hare 
tells  his  story;  Army  decorates  140  for  valor;  General 
Marshall  and  Harry  L.  Hopkins  home  from  London; 
Florida  bathing  beauties  volunteer  for  training  as 
postmen;  Scenes  of  Britain's  new  air  power;  English 
navy's  Arctic  patrol;  Officers'  sons  box  at  Annapolis. 

PATHE  (Vol.  13,  No.  68) — U.  S.  salutes  its  Pacific 
heroes ;  General  Knudsen  visits  plane  plant ;  Portable 
lift  rate  demonstrated  in  Hawaii;  Barges  carry  war 
materials;  Policeman  runs  own  defense  plant;  Old  golf 
balls  reclaimed  at  Chicago;  Ground  crews  in  Hawaii 
"keep  'em  flying" ;  Joe  Smith  wins  26-mile  at  Boston 
A. A.  Marathon;  Washington  Huskies  defeat  California 
Bears  in  rowing  contest  (San  Francisco  and  Seattle 
only) . 

UNIVERSAL  (Vol.  15,  No.  77)— Tokyo  bombed; 
U.  S.  honors  its  Pacific  heroes;  Lt.  O'Hare  tells  his 
story;  General  Knudsen  visits  plane  plant;  Australian 
army  chiefs  in  Washington;  Lord  Halifax  reviews 
R.A.F.  cadets  in  Texas;  Florida  bathing  beauties 
volunteer  for  training  as  postmen  ;  Wagon  replaces  milk 
trucks  at  Salem,  Ore. 


(Released  Saturday,  April  25) 

MOVIETONE  (Vol.  24,  No.  66)— MacArthur  set  to 
go;  New  Army  uniforms;  Submarine  shad  launched; 
O'Hare  rewarded;  McNutt  war  manpower  head;  Mary- 
land race;  Daredevils  brave  rapids;  Auto  daredevils 
in  Tennessee. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  264) — Mac- 
Arthur  set  to  go;  Cavalry  training;  O'Hare  rewarded: 
McNutt  war  manpower  head;  Radio  school  graduation 
(Chicago);  Shipbuilders  busy;  Commando  training  for 
tracksters. 

PATHE  (Vol.  13,  No.  69)— AEF  in  Australia;  Mc- 
Nutt war  manpower  head;  O'Hare  rewarded;  Grumman 
aircraft  wins  Navy  E;  Army's  new  uniforms;  Army 
trains    gas    fighters ;    Artists    ridicule    Axis  partners. 

UNIVERSAL  (Vol.  15,  No.  78)— O'Hare  rewarded; 
Cavalry  training;  McNutt  war  manpower  head;  In- 
cendiary bomb-making;  Army  gets  youngest  officers; 
Daredevils  brave  rapids;   MacArthur  set  to  go. 

PARAMOUNT  (No.  69) — Cavalry  training;  Washing- 
ton war  parley;  Farmerettes  at  tractor  school;  Radio 
school  graduation;  O'Hare  gets  medal:  AEF  in 
Australia.  ' 


April  25,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  37 


ASTOR  PICTURES 


Rel. 

Mins.  Date 

Bat  Whispers  (My-D)  C.   Morris-U.   Merkel   86  

Cock  of  the  Air  (C)  Chester  Morris    71  

Crookert  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  

Framed  for  Murder  (D)  Wallace    Ford-Fuzzy  Knight  

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barhara  Stanwyck- Robt.  Young  70  

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) .  ..Claudette   Colbert    80  

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70  

Murder  at  the  Baskervilles  Arthur  Wontner   

Palooka  (C)   Stuart   Erwin-Lune   Velez  70  

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak  88  

Sky  Devils  (C-D)  Spencer  Tracy    88  

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn  Douglas  70  


Issue  of 
.  Reissued 
.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 

.  Reissued 

.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


MGM 


COLUMBIA 


Current  1940-41 


.8/14/41 
.6/19/41 
.8/21/41 

.6/30/41 

.6/26/41 

.7/24/41 

.8/28/41 

.9/18/41 

.6/12/41 

.7/15/41 

.6/26/41 

.7/30/41 

.8/7/41  , 

.6/20/41 

.7/10/41 

.9/25/41 


2/26/42  , 
4/2/42  . 
12/25/41 
10/16/41 
1/15/42  . 
4/9/42  . 
2/12/42  . 
1/22/42 
3/19/42 


2014  Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake  76.. 7/17/41 

2023  Ellery  Queen  and  the 

Perfect  Crime  (My)  A ...... .Ralph  Bellamy-Margaret  Lindsay...  63 

2215  Hands  Across  the  Rockies(W)  F.Bill  Elliott-Dub  Taylor  60 

2001  Here  Comes  Mr.  Jordan(FA)A.Robt.   Montgomery-Rita  Johnson  93 

2041  1  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally    Eilers-Donald    Woods  70 

2206  Medico  of  Painted  Spring (W)F.Chas.  Starrett-Terry  Walker  59 

2039  Oflicer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett   60 

2003  Our  Wife   'OF  Ruth  Hussey-Melvyn  Douglas  93 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty  58 

2026  Richest  Man  in  Town  (D)F... Frank  Craven-Edgar  Buchanan  69 

2216  Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith  62 

2019  Sweetheart  of  the  Campus  (MD)  .Ruby  Keeler-Harriet  Hilliard  61 

2207  Thunder  Over  the  Prairie  (W) F.Charles  Starrett-Eilecn  O'Hearn  60 

2017  Tillle  the  Toiler  (OF  Kay  Harris- William  Tracy  67 

2009  Time  Out  for  Rhythm  (DM)F.Ruriy  Vallee-Rosemary  Lane  74 

2042  Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden  62 

2004  You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88 

Current  1941-42 
3013  Adventuresof  Martin  Eden(D)A. Glenn  Ford-Claire  Trevor   87. 

3029  Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane   67. 

3003  Bedtime  Story  (C)A  Loretta  Young-Fredric  March  85. 

3041  Blonde  From  Singapore(CD) A.Florence  Rice-Leif  Erickson  67. 

3017  Blondie  Goes  to  College  (OF. Penny  Singleton-Arthur  Lake  74. 

Blondie's  Blessed  Event  (C)  F.Penny  Singleton- Arthur  Lake   69. 

3212  Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58. 

3035  Cadets  on  Parade  (D)  Freddie  Bartholomew- Jimmy  Lydon.  63. 

3025  Canal  Zone   (D)F  Chester  Morris-John  Hubbard  79. 

3031  Close  Call  tor  Ellery 

Queen  (My)F   William  Gargan-Margaret  Lindsay..  67. 

3028  Confessions  of  Boston 

Blackie  (My)F   Chester  Morris-Harriet  Hilliard. 

3205  Down  Rio  Grande  Way  {W)F. Charles  Starrett- Russell  Hayden. 

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay 

3015  Go  West,  Young  Lady(WMOF. Penny  Singleton-Glenn  Ford  71. 

3023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65. 

3039  Harvard  Here  I  Come  (C)F...Maxie  Rosenhloom- Arline  Judge  65. 

Hello  Annapolis  (D)  Jean   Parker-Tom   Brown   62. 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72. 

Invaders.  The   (D)F  Leslie  Howarri-Laurcnce  Olivier  104. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63. 

3009  Ladies  in  Retirement  (D)A...lria    Lupine-Louis    Hayward  91. 

3007  Lady  Is  Willing  (CD) A  Marlene   Dietrich-Frert   MacMurray.  91. 

3204  Lawless  Plainsman  (W)  Charles  StpTett- Russell  Hayden  

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

3034  Man  Who  Returned  to  Life  (D)AJohn  Howard-Lucille  Fairbanks  60. 

3005  Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger  90. 

3040  Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly   63. 

3213  North  of  the  Rockies  (W)F...Bill  Elliott-Tex  Ritter  60. 

3202  Riders  of  the  Badlands  (W) F.Charles  Starrett-Riissell  Hayden   57. 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett- Russell  Hayden   59. 

3026  Secrets  of  the  Lone  Wolf  (My)  F.Warren  William    66. 

3021  Shut  My  Big  Mouth  (C)  F  Joe  E.  Brown-Adele  Mara   71. 

3022  Sing  for  Your  Supper  (DM)F.Jinx  Falkenhnr8-"Buridv"   Rogers..  68. 

3036  Stork  Pays  Off  (OF  Maxie  Rosenhloom-Rochelle  Hudson.  68. 

3008  Texas  (D)F   William  Holden-Glenn  Ford   92. 

3016  Three  Girls  About  Town(CD)  A  loan  Blondell-John  Howard   73. 

3033  Tramp,  Tramp.  Tramp  (C)  F ..  .Florence  Rice-Bruce  Bennett   68. 

3020  Two  Latins  From"  .  „ 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury   66. 

Two  Yanks  in  Trinidad  (C)A..Pat  O'Brien-Brian   Donlevy   84. 

3203  West  of  Tombstone  (W)F  nharles  Starrett- Russell  Hayden   .•'0. 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck-Henry  Fsnda   07. 


. .b7/5/4l 

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. .b8/2/4l 

.b6/28/4l 
.b6/28/4l 
.b7/l9/4l 
.b8/l6/4l 
. .h9/6/4l 
.b6/l4/4l 
.b7/l2/4l 
. .b7/5/4l 
. .b8/2/4l 
. .b8/9/4l 
. .b6/7/4l 
.h6/28/4l 
.b9/27/4l 


. .h2/28/42 
. .al/31/42 
.bl2/l3/4l 
. .b8/30/4l 
. . .h3/7/42 
. .b4/l8/42 
. .b2/2l/42 
. .all/1/41 
. . .b4/4/42 


1/29/42  ...b3/ 14/42 


65. 
58. 


68. 


1/8/42  .. 
4/23/42 

I I/I8/4I 
1 1/27/41 
9/ 1 1/4 1 
12/18/41 
4/23/42 
12/11/41 
4/15/42 
8/14/41 
9/18/41 
2/12/42 
3/12/42 
1/1/42  . 
2/5/42  . 
1 1/20/41 
9/4/41  . 
4/2/42  . 
12/18/41 
10/16/41 
.11/13/41 
,11/13/41 
2/19/42 
12/4/41 
II/6/4I 
10/9/41 
,  10/23/41 
.3/12/42 

.  10/2/41 
.3/26/42 
.1/15/42 
. 10/30/41 


.bl2/l3/4l 
. .b3/28/42 

. .h8/30/4l 
.hi  1/29/41 
. .h9/20/4l 
. .b2/2R/42 
. .b4/25/42 
.  .alO/4/41 
. .b2/2l/42 
. . .b8/9/4l 
. .h9/l3/4l 
. .bl/31/42 
.all/29/41 
. .h9/27/4! 
. .h2/28/42 
.blO/18/41 
. . .b8/2/4l 
. .b3/2l/42 
.hl2/20/4l 
. .h8/30/4l 
.  .38/16/41 
.bll/22/41 
. .h2/21/42 
. .hl2/6/4l 
.bll/l5/4l 
. .h9/27/4l 
.hin/25/4( 
. .b3/28/42 

.  .b9/27/4l 
. .b3/28/42 
. .bl/24/42 
.blO/ia/41 


Coming  1941-42 


Atlantic  Convoy   lohn  Beal-Virginia  Field  

Bad  Men  of  the  Hills  -harles  Starrett- Russell  Hayden  

Blondie  for  Victory  Penny  Singleton-Arthur  Lake  

Desperate  Chance  for  Ellery  , 

Queen  (My)  Wm.  Gargan-Margaret  Lindsay  5/7/n  . 

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 

3214  Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  5/14/42 

He  Kissed  the  Bride  (C)  Joan  Crawford -Melvyn  Douglas  

He's  My  Old  Man  Pat  O'Brien-Glenn  Ford  

Lone  Wolf  inScotlandYard(My)  Warren  William-Eric  Blore  

Man's  World   M.  Chapman-W.  Wright  ■ 

Meet  the  Stewarts  William  Holden-Frances  Dee  5/28/42 

Not  a  Ladies  Man  (D)  Paul  Kellv-Fav  Wray  5/14/42 

Overland  to  Deadwood  Charles  Starrett-Russell  Hayden  

Pararhute  Nurse   Marguerite  Chapman-Kay  Harris  

Prairie  Gunsmoke  (W)  Bill    Elliott-Tex  Ritter  

Riders  of  the  Northland  (W).. Charles  Starrett-Russell  Hayden  

Submarine  Raider  (D)  John  Howard-Marguerite  Chapman  

Sweetheart  of  the  Fleet  (C)...Joan  Davis-Jinx  Falkenburg  5/21/42 

Talk  of  the  Town  (D)  Cary  Grant-Jean  Arthur  

(Former  title  "Three's  a  Crowd") 
Vengeance  of  the  West  (W)..8ill  Elliott-Tex  Ritter. 


.a2/28/42 


.all/15/41 
..a3/l4/42 


.a3/7/42 
.a3/7/42 


.al/17/42 
.34/18/42 
.33/21/42 
..33/7/42 
.a2/2l/42 


Wife  Takes  a  Flyer  (F)F. 


J.  Bennett-F.  Tone     87.  .4  30  42 


MGM 


Current  1940-41 


141  Barnacle  Bill   (CD)F  Wall3ce  Beery-Virginia  Weidler... 

139  Big  Store   (M-C)F  Marx   Bros. -Virginia  (Srey  


138  Getaway  (G)A   Robert  Sterling-V3n  Heflin. 

146  Life  Begins  for  Andy 

Hardy  ((50)  F   Mickey  Rooney-Judy  G3rl3n 


142  St3rs  Look  Down  (D)  Lockwood-Michael  Redgrave. 


92. 

.7/4/41 

b7/5/4l 

83. 

.6/20/41 

. .h6/2l/4l 

98. 

.7/25/41 

..b6/28/4l 

82. 

.8/22/41 

. .b8/23/4l 

89. 

.6/13/41 

..b6/2l/4l 

100. 

.8/15/41 

.. .b8/9/4l 

96. 

.8/1/41  . 

. .b7/26/4l 

98. 

.7/18/41 

..b7/12/4l 

92. 

.6/27/41 

.  .b6/2R/4l 

105. 

.8/29/41 

. .b8/30/4l 

78. 

8/8/41  . 

...b8/2/4l 

Current  1941-42 


Mins 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  ..  ..  117.. 

226  Born  to  Sing  (DM)  Ray  McDonald- Virginia  Weidler  81.. 

220  Bugle  Sounds   (D)F  Wall3co  Beery- M3rJorie  Main  101.. 

208  Chocolste  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  102.. 

229  Courtship  of  Andy  H3rdy(CD)F  Mickey  Rooney-Lewis  Stone  93.. 

213  Design  for  Sc3nd3l  (CD)A  Ros3lind  Russell-Walter  Pidgeon...  84.. 

203  Down  In  San  Diego  (D)F  Dsn  Dsiley,  Jr.-Bonita  Granville...  73.. 

201  Dr.  Jekyll  3nd  Mr.  Hyde(D)A. Spencer  Tr3cy-lngrid  Bergman  127.. 

217  Dr.  Kildare's  Victory  (D)  Lew  Ayres-Lionel  Bsrrymore  82.. 

207  Feminine  Touch   (OA  Ros3lind  Russell-Don  Ameche  93.. 

232  Fingers  at  the  Window(My)A.Lew  Ayres-Lsrsine  D3y   80.. 

212  H.  M.  Pulham,  Esq.  (D)A  Hedy  Lamarr-Robert  Young  120.. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lans  Turner  105.. 

221  Joe  Smith.  American  (D)  R.  Young-Msrshs  Hunt-V.  Heflln..  63.. 

218  Johnny  Eager  (G)A  Lan3   Turner-Robert   Tsylor  107.. 

215  Kathleen   (D)F  Shirley  Temple- Herbert  Marshsll...  84.. 

2^2  Kid  Glove  Killer  (D)F  M3rsh3  Hunt-V3n  Heflin   74.. 

202  L3dy  Be  Good  (CM)F  Elesnor   Powell-Ann   Sothern  112.. 

205  Msrried  B3chelor  {C)A  Ruth  Hussey-Rob't  Young  81.. 

219  Mr.  snd  Mrs.  North  (MyC)  F  . .  Gr3cie  Allen- Willism  Post.  Jr  67.. 

227  N3zi   Agent   (Spy)A  Conrsd  Veidt-Ann  Aysrs   82.. 

(Reviewed  as  "Salute  to  Courage") 

210  Shadowof  the  Thin  Man(CMy)F. William  Powell-Myrna  Ley  97.. 

206  Smilin'  Through  (Tech.)  (D)  F  .J.  MacDonald-Brian  Aherne  100.. 

214  Tarzan's  Secret  Treasure  {D)F.J.  Weissmiiller-Maureen  O'SulMvan.  81.. 

228  This  Time  For  Keeps  (OF. ..Robert  Sterling-Ann  Rutherford  73.. 

211  Two  Faced  Woman  (C)A  Garbo-Melvyn   Douglas   94.. 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94.. 

223  Vanishing  Virginian  (CD)  K.    Grayson-F.   Morgan  101.. 

225  We  Were  Dancing  (SOA  Norma  Shearer- Melvyn  Douglas  94., 

222  Woman  of  the  Year  (CD)A. .  .Spencer  Tracy- Katharine  Hepburn. .  1 12. , 

224  Yank  en  the  Burma  Road(D)F.L.  Day-B.   Nelson-K.  Luke   65. 


Rel.  See 
.  Date  Issue  of 

Jan  bl2/6/4l 

Mar  bl/24/42 

Jan  bl2/20/4l 

Nov  bl0/l8/4l 

Mar  b2/l4/42 

Dec  bl  I/I5/4I 

Sept  b8/2/4l 

Sept  b7/2fi'4l 

Jan  bl2/6'4l 

Oct  b9/20'4l 

Apr  h3/l4/42 

Dec  bl  I/I5'41 

Oct  b9/20/4l 

Feb  bl/IO/42 

Jan  bl2/l3/4l 

Dec  bll/l5/4l 

Apr  b3/l4/42 

Sept  b7/l9/4l 

Oct  b9/l3/4l 

Jan  bl2/20/4l 

Mar  bl/24/42 

Nov  b  10/25/4 1 

Oct  49/13/41 

Dec  .bll/l5/4l 

Mar  b2/l4/42 

Nov  blO/25/41 

Nov  bl0/l8/4l 

Feb  bl2/6/4l 

Mar  bl/17/42 

Feb  bl/17/42 

Feb  bl/17/42 


Coming  1941-42 

Apache  Trail   William  Lupdigan-Donna  Reed  

Big  Time   Judy  Garland-George  Murphy    

Born  To  Be  Bad  (D)  Philips  Dorn-Lionel  Barrymore  a3/2l/42 

Cairo   Jeanette  MacDonald-Robt.  Young  

237  Grand  Central  Murder  (My)F.Van    Heflin-Virginia   Grey   72  . May   b4/25/42 

Her  Cardboard  Lover  ((3)  Norma  Shearer- Robert  Taylor  a2/2l/42 

I  Married  an  Angel  (C)  Jeanette  MacDonald-Nelson  Eddy  all/8/41 

Jackass  Mail   Wallace  Beery- Marjorie  Main  

Maisie  Gets  Her  Man  (CD)... Ann  Sothern-Red  Skelton  a3/28/42 

(Former  title  "Get  Rich  Quick  Maisie") 

Man  From  Martinique  (CD) ...  William  Powell-Hedy  Lamarr  a3,  28/42 

(Former  title  "Till  You  Return") 
Mrs.    Miniver    (D)  Greer  Garson-Walter  Pidgeon  al/17/42 

231  Mokey  (D)F   n.    Dailey-Donna   Reed   88.  Apr  b3/2R/42 

Opce  Upon  a  Thursday  (CD)  .  Marsha  Hunt-Barry  Nelson  a3/28/42 

Pacific  Rendezvous   Lee  Bowman-Jean  Rogers  

Panama   Hattie   (CM)   Ann  Sothern-Wm.  Lundigan  a8/30'4l 

Pierre  of  the  Plains  John  Carroll-Ruth  Hussey  

Red  Light  (CD)  Clark  Gable-Lana  Turner  a3/28/42 

(Former  title  "Somewhere  I'll  Find  You") 

233  Rio  Rita  (CM)F  Abbott  &  Costello   92  . Apr  b3/l4/42 

Seven  Sisters   Van   Heflin- Kathryn  Grayson  

235  Ship  Ahoy  (CM)F  Eleapor    Powell-Red    Skelton   95  .May   b4/l8/42 

234  Sunday  Punch  (CD)F  Jean  Rogers-William  Lundigan   76    May   b4/l8/42 

Tarzan's  New  York 

Adventure  (D)A   J.  Weismuller-M.  O'Sullivan   71  b4  18/42 

236  Tortilla  Flat  (C)  Trary-Garfleld-Lamarr-Tamiroff . .  . .  105,  May   b4/25  42 

Yank  at  Eton  Mickey  Rooney-Edmund  Gwenn  


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg  (D)F  Gorcy-Jordan-Hall    61. 

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang  63. 

Oriftin'    Kid    (W)F  Tom  Keene-Betty  Miles   55. 

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  

Father  Steps  Out  (D)F  Frank  Albertson-Jed  Prouty  63. 

Fugitive  Valley  (W)F  Corrigan-King-Terhiine    60. 

Gang's  All  Here  (G)  Frankie  Darro-Mantan  Moreland  

Murder  by  Invitation  (My)A.  .Wallace   Ford-Marian   Marsh  65. 

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  

Wanderers  of  the  Desert  (W) .  .Tom  Keene-Betty  Miles  

Wrangler's   Roost   (W)F  Range    Busters   58. 


Current  1941-42 


57. 


Arizona  Bound  (W)F  Buck  Jones-Tim  McCoy  

Arizona  Roundup  (W)  Tom  Keene  

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58. 

Black  Dragons  (My) A  Bela  Lugosi-Joan  Barclay  63. 

Borrowed   Hero  (D)F  Florence  Rise-Alan  Baxter  65. 

Continental  Express  (D)A  Rex   Harrison- Valerie   Hobson  61. 

Double  Trouble  (OF  Harry  Langrion-Charles  Rogers  64. 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. 

Freckles  Comes  Home  (G) ...  .Johnny  Downs-Gail  Storm  ;  

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh  63. 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy   65. 

Gunman  From  Bodie  (W)F...Buck  Jones-Tim   McCoy  62. 

I  Killed  That  Man  (My)A  Ricardo  Cortez-Joan  Woodbury  70. 

Klondike  Fury  (D)A  Edmund  Lowe-Lucille  Fairbanks  68. 

Law  of  the  Jungle  (Spy)  Arline  Judge-John  King  

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jackie   Moran  62. 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  

Man  From  Headquarters  (G)A. Frank  Albertson-Joan  Woodbury....  63. 

Man  With  Two  Lives  (D)A  Edward  Norris-John  Arden   65. 

Maxwell  Archer.  Detective  John  Loder-Leneen  MacGrath  

Mr.  Wise  Guy  (CD)F  East  Side   Kids   70. 

Private  Snuffy  Smith  (CD)F..Bud  Duncan-Edgar  Kennedy  67. 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard  Cromwell-Mary   Ruth  57. 

Road  to  Happipess  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Rock  River  Renegades  (W)... Range  Busters  

Saddle  Mountain  Roundup(W)  .Range  Busters  

So's  Yopr  Aunt  Emma  (CD)F. Roger  Pryor-ZaSu  Pitts   62. 

Spooks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63. 

Stolen  Paradise   (D)A  Leon  Janney-Eleanor  Hunt  80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)F  Range  Busters   72. 

Tnnto  Basin  Outlaws  (W)F... Range  Busters   63. 

Ton  Sergeant  Mulligan  (C)F..Nat  Pendleton-Carol   Hughes  69. 

Tower  of  Terror  (Spy)  Movita- Wilfred  Lawson  

Underground   Rustlers   (W)F. .Range  Busters  56. 

Western  Mail   (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  

Zis  Boom   Bah   (DM)F  Peter  Lind  Hayes-Grace  Hayes  62. 


8/1/41  .. 
8/8/41  .. 
9/26/41  . 
8/8/41  ., 
7/19/41  . 
7/30/41  . 
6/M/4I  , 
,6/30/41  . 
,  10/31/41 
,6/25/41 
,6/4/41  . 


7/19/41  . 
3/13/42  . 
,1/30/42  . 
3/6/42  .. 
12/5/41  . 
4/1/42  .. 
11/21/41 
12/26/41 
1/2/42  .. 
9/5/41  .. 
,3/27/42  . 
9/19/41  . 
11/14/41 
3/20/42  . 
2/6/42  .. 
,9/12/41  . 
,12/5/41  . 
,1/23/42  . 
,3/13/42  . 
,1/21 /42 
2/20/42  . 
1/16/42  . 

,  I2/I9'4I 
,1/9/42  .. 
.2/27/42  . 
.8/29/41  . 
.4/17/42 
. 10/24/41 
.10/31/41 

. I /9/42  .  . 
. IO/in/41 

10/|7'4I 
.4/1/42  . 
,11/21/41 
2/|;i/42  . 

1 1/7/41  . 


. .b8/2/4l 
. .b8/9/4l 
.b9/27/4l 
.a7/19/4l 
. .h8/2/4l 
.h9/20/4l 
.35/17/41 
. .b7/5/4l 
.a9/27/4l 
.36/14/41 
.h7/l9/4l 


. .h7/26/41 
..32/21/42 
. .h2/2l/42 
. . .h3/7/42 
. .hl2/6/4l 
. .b4/l 1/42 
.hll/l5/4i 
. .hl/31/42 
.311/22/41 
.  .hfl'P  • 
. . .b4/4/42 
.bl0/l8/4l 
. .bl l/R/41 
. .h3/2l/42 
..31/17  -I- 
.  .b9/20'4l 
.31 1/22/41 
. ,hl/3l '42 
. .b3/l4/42 


.b2/l4/42 
.bl/31/42 

.bl2/20/4l 
.  .bl/IO/42 
. .32/21/42 
. . .38/9/41 
, ,b4 '25/42 
,hlO/l 1/41 
.bl2/21/4n 

. .b2/2R/42 
.hi  1/29/41 
.bll/l/41 
.34/25  '42 
.hl/17/42 
al/31/42 
.bll/l/41 


Coming  1941-42 


Boothill  Bsndits  Range  Brsters   4  ^4/42 

Corpse   Vanishes    (H)   Rela  Liinosi-Joan  Barclay   ('4.  ..=  P  42 

Down  Texas  Way  (W)  "^I'ck  Jones-Tim  McCoy  

Let's  Get  Tough  (D)  Leo  Gorcey-Huntz  Hall  5  29  42 

One  Mysterious  Night  Ich'r  Beal-Wanda  McKay  

She's  In  the  Army  V^da  Ann  Borg-M3rie  Wilson  5/15/42 

Three  Wise  Brides  (CD)  wn"!i  Pilbeam-Basil  Sydney  

Where  Trails  End  Tom   Keene-Jnan  Curtis  5/1/42 


.  . . .b4 

1 8  42 

,  .  a4 

25/42 

a4 

18/42 

ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  38 


SHOWMEN'S    TRADE  REVIEW 


April  25,  1942 


PARAMOUNT 


Current  1940-41 


Mins 

4038  Aloma  of  the  South  Seas  (D)F. Dorothy  Lamour-Jon  Hall  (Tech.)..  77. 

4032  Caught  in  the  Draft  (C)F  Bob  Hope-Dorothy  Lamour  81.. 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker  70. 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor  66. 

4035  Kiss  the  Boys  Goodbye(CM)F.O.  Ameche-M.  Martin-0.  Levant...  85.. 

4029  One  Night  in  Lisbon  (C)A  Madeleine  Carroll-Fred  IVIacMurray.  95. 

4031  Parson  of  Panamint  (D)F  Charles  Ruggles-Ellen  Drew  84.. 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91.. 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  62.. 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78.. 

4036  World   Premiere   (C)A  John  Barrymore- Frances  Farmer  70.. 


Current  1941-42 


Block 

No. 

2  Among  the  Living  (H)A  Albert   Dekker-Susan   Hayward  68. 

3  Bahama  Passage  (Tech.)  (D)  A  .Madeleine  Carroll-Stirling  Hayden..  81. 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84. 

1  Buy  Me  That  Town  (C)A  Lloyd   Nolan-Constance   Moore  70. 

4  Fleet's  In   (M)F  Dorothy  Lamour- William   Holden...  92. 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68. 

2  Glamour  Boy  (OF  Susanna   Foster-Jackie  Cooper  80. 

3  Great  Man's  Lady  (D)A  Barbara  Stanwyck-Joel  McCrea  91. 

I  Henry  Aldrich 

for  President  (OF  Jimmy    Lydon-Cnarles    Smith   70. 

I  Hold  Back  the  Dawn  (D)F...Cha$.  Boyer-Olivia  de  Havilland  IIS. 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard-Ray  Milland  77. 

Louisiana  Purchase  (MO)  Bob  Hope-Victor  Moore  (Tech.)....  98. 

3  Mr.  Bug  Goes  to  Town  (FA)F.Tech.  Cartoon   Feature   78. 

5  My  Favorite  Blonde  (OA  Bob   Hope-Madeleine  Carroll  78. 

1  New  York  Town  (CD)A  Mary  Martin-Fred  MacMurray  75. 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Robt.  Preston  79. 

3  No  Hands  on  the  Clock(My)F. Chester  Morris-Jean  Parker  75. 

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90. 

W-l  Outlaws  of  the  Desert  (W)F..Wm.  Boyd-Brad  King  66. 

3  Pacific  Blackout  (D)F  Robert   Preston -Martha  O'Driscoll . .  76. . 

(Reviewed  as    "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.) ..  124. 

4  Remarkable   Andrew    (C)F  William  Holden-Brian  Oonlevy  80. 

W-l  Riders  of  the  Timberline(W)F. Bill  Boyd-Brad  King-Andy  Clyde..  59. 
W-l  Secret  of  the  Wastelands(W)  F .  Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  94. 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63. 

3  Sullivan's  Travels  (CD) A  Joel   McCrea- Veronica  Lake   91. 

4  Torpedo   Boat   (A)F  Richard  Arlen-Jean  Parker  69. 

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  58. 


Rel. 
.  Date 
8/29/41 
,7/4/41  . 
8/29/41 
7/18/41 
8/1/41  . 
6/13/41 
8/22/41 
,7/25/41 
6/20/41 
8/8/41  , 
8/15/41 


12/19/41 
1/23/42  . 
1 1/7/41  . 
10/3/41  . 
4/3/42  .. 
4/24/42  . 
12/5/41  . 


See 
Issue  of 
.b8/30/4l 
.b5/3l/4l 
.b8/23/4l 
.b7/l9/4l 
.b6/28/4l 
.b3/IO/4l 
.b6/2l/4l 
.b6/2l/4l 
.b6/l4/4l 
..b8/2/4l 
.b8/23/4l 


. . .b9/6/4l 
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...b9/6/4| 
. . .b8/2/4l 
. .bl/24/42 
. .bl/24/42 
,. .b9/6/4l 
. .b3/2l/42 


RKO-RADIO 


10/24/41 
9/26/41  . 
3/20/42  . 
1/1/42  .. 
2/20/42  . 

i6/3i/4l" 
11/28/41 
2/13/42  . 
10/10/41 

3/i6/42'! 

3/19/42  . 
4/17/42  . 


I/2I/4I 


2/6/42  . 
3/13/42 


. ..b8/2/4l 
...b8/2/4l 
. .bl/17/42 
.hi  1/29/41 
..bl2/6/4l 
. .b3/2l/42 
...b8/2/4l 
. ..b9/6/4l 
.bl2/l3/4l 
. ..b8/2/4l 
. .b9/27/4l 
. .bl2/6/4l 

. .h3/2l/42 
. .bl/17/42 
. .b9/27/4l 
. .b9/27/4l 
. . .b9/6/4l 
. .b9/27/4l 
. .bl2/6/4l 
. .bl/17/42 
. .b9/27/4l 


Coming  1941-42 


American  Empire  (W)  Richard  Dix-Preston  Foster  al/24/42 

6  Beyond  the  Blue  Horizon  Dorothy  Lamour-Richard  Denning  a8/l6/4l 

(Former  title  "Malaya") 
6  Dr.  Broadway  (D)  Macdonald  Carey-Jean  Phillips  all/29/41 

Forest  Rangers  (D)  (Tech.) ..  .Fred   MacMurray-Paulette  Goddard  a2/28/42 

Glass   Key   Brian  Donlevy-Veronica  Lake   

Happy-Go-Lucky   M.  Martin-D.  Powell-R.  Vallee  

Henry  Aldrich,  Editor  (CD)... Jimmy  Lyuon-Charles  Smith  a3/l4/42 

5  Henry  and  Dizzy  (CD)F  Jimmy   Lydon-Charles  Smith  71  b3/2l/42 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

I  Married  a  Witch  Fredric  March- Veronica  Lake  

Major  and  the  Minor  Ginger  Rogers-Ray  Milland  

Mr.  and  Mrs.  Cugat  Ray   Milland-Betty   Field  al2/27/4l 

Mrs.  Wiggs  of  the  Cabbage 

Patch  (C)  Fay  Bainter-Carolyn  Lee  a3/2l/42 

My  Heart  Belongs  to  Daddy(C)  .Richard  Carlson-Martha  O'Driscoll  a3/7/42 

6  Night  in  New  Orleans  (My) ...  Preston  Foster-Albert  Dekker  alO/ll/41 

(hormer  title  "Morning  After") 

Palm  Beach  Story  Claudette  Colhert-Joel  McCrea  al/3/42 

Priorities  of  1942  Betty  Jane  Rhodes-Johnnie  Johnston  

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  

Silver  Queen   George   Brent-Priscilla  La^^e  

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  a2/2l/42 

(Former  title  "Black  Curtain") 

6  Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  a8/9/4l 

6  Take  a  Letter  Darling  (C)  Rosalind  Russell-Fred  MacMurray  al/24/42 

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  b3/2l/42 

Tombstone    (W)  Richard  Dix-Frances  Gifford  alO/4/41 

Triumph  Over  Pain  Joel  McCrea-Betty  Field  

5  True  to  the  Army  (CM)F  Judy  Canova-Allan  Jones-Ann  Miller  76  b3/2l/42 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George  a3/28/42 

Wake  Island   Brian  Donlevy- Robert  Preston  

Wildcat    (D)  Richard  Arlen-Arline  Judge  a2/28/42 

Wrecking  Crew   Richard  Arlen-Chestcr  Morris  

Young  and  Willing  (C)  William  Holden-Susan  Hayward  al2/20/4l 

(Former  title  "Out  of  the  Frying  Pan") 


Coming  1942-43 
.Bing  Crosby-Fred  Astaire. 


PRODUCERS  RELEASING  CORP.  1940-41 

162  Billy  the  Kid  in  Santa  Fe(W)  .Bob-Steele-Marin  Fais-St.  John  66. 

116  Blonde  Comet  (D)  Robert  Kent-Virginia  Vale  67. 

111  Criminals  Within  (My)A  Eric  Linden-Ann  Doran   70. 

115  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey  66. 

113  Desperate   Cargo   (D)A  Ralph  Byrd-Carol  Hughes   69. 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore   61. 

.  67. 

.  63. 

167  Lone  Rider  Ambushed  (W)F..Geo.   Houston-AI  St.  John   67. 

168  Lone  Rider  Fights  Back  (W). George  Houston-AI  St.  John   64. 

166  Lone  Rider  in  Frontier  Fury.. George  Houston-AI  St.  John   62. 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66. 

123  Paper  Bullets  (D)A  Joan  Woodbury-Jack  LaRue   72. 

125  Reg'lar  Fellers  (D)F  Billy   Lee-'Alfalfa'   Switzer   65. 

i»6  Texas   Marshal   (W)  Tim  McCoy-Kay  Leslie   62. 


124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor. 

126  Jungle  Man  (D)F  Buster  Crabbe-Sheila  Darcy. 


1941-42 

258  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbe-AI  St.  John  58. 

259  Billy  the  Kid  Trapped  (W)F.. Buster  Crabbe-AI  St.  John  59. 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John   64. 

208  Bombs   Over   Burma  Anna  May  Wong-Noel  Madison  

207  Broadway  Big  Shot  (CD)  A. .  .Ralph   Byrd- Virginia  Vale   63. 

211  Dawn  Express  (Spy)  Michael  Whalen-Anne  Nagel   66. 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg  65. 

219  Gallant  Lady   Sidney  Blackmer- Rose  Hobart  

202  Girls  Town  (D)F  Edith   Fellows-June  Storey  63. 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy   RB. 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh  67. 

218  Inside  the  Law  Wallace   Ford-Frank  Sully   65. 

204  Isle  of  Forgotten  Sins  Alan  Baxter-Gertrude  Michael  

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue  63. 

263  Lone  Rider  and  the  Bandit(W)  .George  Houston-AI  St.  John  55. 

264  Lone  Rider. in  Cheyenne  (W). George  Huston-AI  St.  John  59. 

209  Mad  Monster   Johnny  Downs-George  Zucco  

201  Men  of  San  Quentin  (D)F  J.  Anthony  Hughes-Eleanor  Stewart.  80. 

213  Miracle   Kid   (D)A  Tom  Neal-Carol  Hiighes-Vicki  Lester  R6. 

217  Panther's  Claw  (My)F  Sidney   Blackmer-Rickey   Vallin  74. 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  64. 

7l!3  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radic^  Boyd-Art  Davis   62. 

229  Stranglcr   Judy  Cam'^hell-Sebastian  Shaw  67. 

230  Swamp  Woman  (D)  Ann  Corio-Jack  La  Rue   68. 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Bovd-y>rt  Davis  60. 

214  Today  I  Hang  (D)A  Walter  Woolt  King-Mona  Barrie  67. 

210  Too  Many  Women  (C)  Neil  Hamilton-June  Lang   67. 


.7/11/41 
.12/26/41 
.6/27/41  . 
.9/12/41  . 
.7/4/41  .. 
.6/27/41  . 
.8/1/41  .. 
. 10/10/41 
.8/29/41  . 
.11/7/41  . 
.8/8/41  .. 
.10/31/41 
.6/13/41  . 
.8/15/41  . 
.6/13/41  . 


.  12/12/41 

.2/20/42  . 
. 10/24/41 
.6/5/42    .  . 
.2/6/42  .. 
3/27/42  . 
1/23/42  . 
.5/29/42  . 
3/6/42  .. 
.10/17/41 
4/10/42  . 
.5/8/42  ,. 
.6/19/42  . 
12/19/41 
1/16/42  . 
3/13/42  . 
.5/15/42  . 
.5/22/42  . 
. I I/I4/4I 
.4/17/42  . 
.2/13/42  . 


4/24/42 
4/3/42  . 
12/5/41 
1/2/42  . 
1/30/42 
.2/27/42 


. .a7/l9/4l 
.all/22/41 
. .b8/l6/4l 
.blO/ll/41 
. .blO/4/41 
. .b8/l6/4l 
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.blO/ll/41 
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.bl2/27/4l 
. .a7/26/4l 
. .blO/4/41 
. .b6/l4/4l 
. .b8/30/4l 
.  .a5/l7/4l 


.bl2/27/4i 
.b4/l8/42 
..bll/l/41 

.'.hi/ 17/42 
. .a2/28/42 
. .b2/l4/42 

'.b4/il'/'42 
.blO/25/41 
.  ..a3/7/42 


.bl2/27/4l 
.  .al2/6/4l 
.al/31/42 

.'.'b4/i8/42 
.  .bl/31/42 
.  .b3/2l/42 
.al2/l3/4l 


.alO/ll/41 
.a  1 1/22/41 
..b3/l4/42 
..al/31/42 


185  Cyclone  on  Horseback  (W)... 
166  Frank  Buck's  Jungle  Cavalcade 
129  Hurry,  Charlie,  Hurry  (OF. 
175  Little  Foxes  (D)A  

135  My  Life  With  Caroline  (C) . . 
191  Reluctant  Dragon (C-Cartoon)F 

136  Scattergood  Meets  B'way(D)F 

186  Six  Gun  Gold  (W)  

172  Story  of  the  Vatican  (Doc.).. 

134  They  Meet  Again  (D)F  

126  Tom,  Dick  and  Harry  (OA.. 

Block 
No. 


Current  1940-41  wins 

Tim   Holt-Marjorie  Reynolds   60.. 

Frank   Buck   77. . 

Leon  Errol-Mildred  Coles  65.. 

Bette  Davis-Herbert  Marshall  116.. 

Ronald  Colman-Anna  Lee  81.. 

Benchley  and  Cartoon  Characters....  73.. 

Guy   Kibbee-Emma   Dunn   70.. 

Tim  Holt-Jane  Clayton  

.March   of  Time   Feature   54.. 

Jean  Hersholt- Dorothy  Lovett  67.. 

Ginger   Rogers-Gee.    Murphy  86.. 


Kel. 
.  Date 
6/13/41 
6/27/41 
7/25/41 
8/29/41 
8/1/41  . 
6/20/41 
8/22/41 
8/8/41  . 
7/18/41 
6/20/41 
7/4/41  . 


S«« 
Issu*  at 

. .35/10/41 
..b7/l9/4l 
. .b7/l2/4l 
. .bB/l6/4l 
. .b7/l9/4l 
...b6/7/4l 
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. .a7/l2/4l 
. .b8/l6/4l 
...b7/5/4l 
. .b7/l9/4l 


Current  1941-42 


w 


I  All  That  Money  Can  Buy(D)A.Anne  Shirley-Walter  Huston. 

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (OA  Barbara   Stanwyck-Gary  Cooper   III 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60 

5  Bashful   Bachelor  (C)F  Lum  'n'  Abner   74 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe   67 

I  Citizen   Kane  (D)A  Orson  Welles- Dorothy  Comingore. . .  120 

3  Date  With  the  Falcon(MyC)F. George  Sanders- Wendy  Barrie   63 

I  Dude  Cowboy  (W)F  Tim   Holt-Marjorie   Reynolds   59 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)   64 

Fantasia  (FA)F  Technicolor  Cartoon  85 

1  Father  Takes  a  Wife  (OA  Adolphe  Menjou-Gloria  Swanson   79 

3  Four  Jacks  and  a  Jill  (GM)F.Anne  Shirley-Ray  Bolger   68 

2  Gay  Falcon  (My)A  George  Sanders- Wendy  Barrie   66 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid   91 

1  Lady  Scarface  (D)F  Dennis  O'Keefe- Frances  Neal   66 

W-2  Land  of  the  Open  Range(W)F.Tim  Holt-Ray  Whitley   60 

2  Look  Who's  Laughing  (C)F...Berger  &.  McCarthy   79 

4  Mexican  Spitfire  at  Sea  (O...Lupe  Velez-Leon  Errol   73 

2  Mexican  Spitfire's  Baby  (OF. Leon  Errol-Lupe  Velez-Zasu  Pitts..  70 

3  Obliging  Young  Lady  (C)F...Joan  Carroll- Edmond  O'Brien   80 

I  Parachute   Battalion   (D)F  Robert  Preston-Nancy  Kelly   75 

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore-Lupe  Velez.  96 

1  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60 

4  Sing  Your  Worries  Away(CM)  .Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71 

2  Suspicion    (D)A  Gary  Grant-Joan  Fontaine   99 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn   67 

4  Valley  of  the  Sun  (D)  James  Craig-Lucille   Ball   80 

3  Weekend  for  Three  (OA  Dennis  O'Kecfe-Jane  Wyatt   66 


106. 10/17/41  ..b7/l9/4l 


W 


.1/9/42  .. 
.10/10/41 
.4/24/42  . 
.2/13/42  . 
.9/5/41  .. 
.1/16/42  . 
.12/12/41 
.10/31/41 
.4/10/42  . 
.10/3/41  . 
.1/23/42  . 
. 10/24/41 
.2/20/42  . 
.9/26/41  . 
.4/19/42  . 
.11/21/41 
.3/13/42  . 
.11/28/41 
.1/30/42  . 
.9/12/41  . 
. 12/26/41 
.2/27/42  . 
.3/6/42  .. 
.11/14/41 
.11/7/4!  . 
.2/6/42  .. 
.  12/12/41 


. .bl2/6/4l 
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. .b3/2l/42 
..bl/ID/42 
. .b4/l2/4l 
..bl 1/8/41 
...b9/6/4l 
. .blO/4/41 
.bl 1/18/40 
..b7/l9/4l 
..bll/8/41 
. .b9/20/4l 
. .bl/IO/42 
. .b7/26/4l 
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. .bl/IO/42 
. .b9/20/4l 
. .b9/20/41 
.bl/IO/42 
.blO/25/41 


Coming  1941-42 


Army  Surgeon  (War)  Jane  Wyatt- Kent  Taylor  

Bambi   Disney  Cartoon  Feature  

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  

6  Falcon  Takes  Over  George  Sanders-Allen  Jenkins  

Highways  By  Night  lichard  Carlson-Jane  Randolph  

Journey  Into  Fear  (Spy)  Joseph  Cotton-Dolores  del  Rio  

Magnificent  Ambersons   I.  Gotten -Dolores  Costello-T.  Holt  

5  Mayor  of  44th  Street  (CDM>  A  .ueorge  Murphy-Anne  Shirley   85. 

6  Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez  

6  My  Favorite  Spy  (MyC)  '<ay  Kyser-Ellen  Drew  

6  Powder  Town   Victor  McLaglen-Edmond  O'Brien  

Pride  of  the  Yankees  Gary  Cooper-Teresa  Wright  

5  Scattergood  Rides  High  (D)F.Guy   Kibbee-Dorothy  Moore  66. 

Scattergood  Survives  a  Murder. Guy  Kibbee-Margaret  Hayes  

R  Syncopation  (DM)   Adolphe  Menjou-Jackie  Cooper  

W-2  Thundering  Hoofs  (W)F  Tim   Holt-Ray  Whitley   60. 

5  Tuttles  of  Tahiti  (D)F  Charles  Laughton-Jon  Hall  94. 


6/5/42  . 
5/29/42 


. ,a4/l8/42 
...In  Prod. 
.bl2/l3/4l 
. .al2/6/4l 


.6/26/42 
.6/12/42 
6/19/42 


. .a2/l4/42 
.al2/27/4l 
. .b3/2l/42 

. . .33/7/42 
. .32/28/42 
.312/20/41 


5/8/42 


.b3/2l/42 


.5/22/42 
.8/10/42 
5/1/42  . 


.all/29/41 
.bl2/l3/4l 

. .b3/2l/42 


REPUBLIC 


Current  1940-41 


28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes...  61. 

24  Citsdel  of  Cr^me  (D)F  Frank  Albertson-Linda  Hayes  58. 

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice   65. 

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  78. 

68  Gangs  of  Sonera  (W)F  Three  Mesquiteers    56. 

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  88. 

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick  57. 

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  58. 

23  Poison  Pen  (D)A  Flora  Robson-Rob't  Newton   66. 

3  Puddin'   Head   (OF  Judy  Canova- Francis  Lederer  80. 

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle   57. 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  65. 

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette   64. 

Current  1941-42 

118  Affairs  of  Jimmy  V3lentine(0). Dennis  O'Keefe-Ruth  Terry  72. 

171  Apache   Kid   (W)F  Don  "ROd"  Barry-Lynn  Merrick   56. 

174  Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick   56. 

164  Code  of  the  Outlaw  {W)F  The  Three  Mesquiteers   57. 

145  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette   66. 

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick   56. 

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massen...  70. 

162  Gauchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele   56. 

117  Girl    From   Alaska   (D)F  Ray  MIddleton-Jean  Parker   75. 

144  Heart  of  the  Rio  Grande(W)F.Gene'  Autry-Smiley  Burnette  68. 

146  Home    in    Wyomin'    (W)....Gene  Autry-Fay  Mckenzie   67. 

108  Hurricane  Smith   (D)F  riay  Middleton-Jane  Wyatt  69. 

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  56. 

176  Jesse  James,  Jr.  (W)F  Don  "Red"  Barry-Lynn  Merrick  55. 

101  Lady  for  a  Night  (D)  Joan  Blondell-John  W3yne   87. 

153  Man  From  Cheyenne  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  60. 

110  Mercy  Island  (D)A  Ray  Middleton-Gloria  Dickson   72. 

173  Missouri   Outlaw  (W)F  Don  "Red"  Barry-Lynn  Merrick   58. 

107  Mountain  Moonlight  (OF  We3ver  Bros.  &  Elviry   68. 

112  Mr.  District  Attorney  in 

the  Carter  Case  James  Ellison-Virginia  Gilmore  ...  68. 

161  Outlaws  of  Cherokee Trail(W)F. Three  Mesquiteers    56. 

122  Pardon  My  Stripes  (OF  Bill  Henry-Sheila  Ryan   64. 

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker   76. 

121  Public  Enemies  (D)  Philip  Terry-Wendy  B3rrie   66. 

165  Raiders  of  the  Range  (W)F...Bob  Steele-Tom  Tyler   54. 

152  Red  River  Valley  (W)F  Roy  Rogers-Sslly  Payne   63. 

109  Sailors  on  Leave  (C)A  William  Lundigan-Shirley  Ross   71. 

116  Shepherd  of  the  Ozarks  (C)F. .Weaver  Bros.  &  Elviry   70. 

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  64. 

102  Sleepytime  Gal   (CM)F  Judy  Canova-Tom  Brown   80. 

123  S.O.S.  Coast  Guard   (D)F  Ralph  Byrd-Bela  Lugosi   69. 

154  South  of  Santa  Fo  (W)F  Roy  Rogers-Geo.  "Gabby"  H3yes...  55. 

175  Stagecoach  Express  (W)F  Don  "Red"  Barry-Lynn  Merrick   57. 

119  Suicide  Squadron  (D)A  Anton  Walbrook-Sally  Gray   85. 

155  Sunset  on  the  Desert  (W)F...Roy  Rogers-George  "Gabby"  Hjiyes.  63. 

114  Tragedy  at  Midnight(My-C)A.John  Howard-Margaret  Lindsay   68. 

113  Tuxedo  Junction   (OF  Weaver  Bros.  &  Elviry   71. 

163  West  of  Cimarron  (W)  Three  Mesquiteers    55. 

166  Westward  Hn!  (W)  Three   Mesquiteers   56. 

115  Yokel  Boy  (OF  Joan  Davis-Albert  Dekker  69. 


.9/5/41  . 

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. 12/18/41 
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. 10/30/41 
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.9/30/41  . 
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Coming  1941-42 


In   Old   California    (D)  John  Wayne-Blnnle  Barnes  

Moonlight  Masquerade   Jane  Frazee-Betty  Keane  

Remember  Pearl  Harbor(Spy) . Donald  Barry-Fay  McKenzie  

Springtime  in  the  Rockies(W)  .  Roy  Rogers-George  "Gabby"  Hayes. 

Stardust  on  the  Sage  (W)  Gene  Autry-Smiley  Burnette  

124  Yukon  Patrol   Allen  Lane-Lita  Conway  


.5/16/42 
!5/ii/42  ' 


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. .b2/2l/42 

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.b4/l8/42 
. . .b4/4/42 
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.34/25/42 


.5/25/42 
.4/30/42 


20TH  CENT.-FOX 


Current  1940-41 


148  Accent  on  Love  (OF  Geo.   Montgomery-Osa  Massen   61. .7/11/41 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North   59. .6/13/41 

149  Dance  Hall  (OF.;  Cesar  Romero-Carole  Landis   73.. 7/18/41 

144  For  Beauty's  Sake  (CD)A  Ned  Sparks-Marjorie  Rambeau   62  . 6/6/41  . 

146  Man  Hunt  (Spy)  F  Walter  Pidgeon-Joan  Bennett   100.  .6/20/41 

147  Moon  Over  Miami  (MOF  Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41  . 

145  Very  Young  Lady  (CD)F  Jane  Withers-Nancy   Kelly   79.. 6/27/41 


..34/18/42 


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ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


April  25.  1942 


s  H  o  ^^"  M  E  X  ■  s  trade  r  e  \'  i  e 


Page  }9 


20TH  CENT.-FOX 


UNIVERSAL 


Current  1941-42  (Cont.) 


Current  1941-42  Mins 
2  Belle  Starr  (Tech.)  (D)A  Gene  Tierney- Randolph  Scott  87. 

6  Blue,  White  and  Perfect  (D). Lloyd  Nolan-Mary  Beth  Hughes   75. 

5  Cadet  Girl  (CD)A  Carole   Landis-Geo.   Montgomery....  71. 

8  Castle  in  the  Desert  (My)  F ..  .Sidney  Toler-Arleen  Whelan  62. 

1  Charley's  Aunt   (OF  Jack  Benny-Kay  Francis   81. 

2  Charlie  Chan  in  Rio  (My)  F ..  .Sidney  Toler-Mary   Beth   Hughes...  62. 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett   73. 

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes   74. 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  67. 

3  Great  Guns  (OF  Laurel  and  Hardy-Sheila  Ryan  74. 

6  How  Green  Was  My  Valley(D)  F  .  Maureen  O'Hara-Walter  Pidgeon . . .  1 18. 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature  82. 

(Reviewed  as  "Hot  Spot") 

w-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery- Lynne  Roberts....  58. 

W-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan  57. 

3  Man  at  Large  (Spy)  F  Marjorie  Weaver-Richard   Derr  69. 

5  Marry  theBoss' Daughter  (CD)  F  .  Brenda  Joyce-Bruce  Edwards   60. 

4  Moon  Over  Her  Shoulder (C)  A  . Lynn   Bari-John  Sutton   G8. 

8  Night  Before  the  Divorce(0 A.Lynn  Bari-Joseph  Allen.  Jr   67. 

■   8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell  70. 

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde   61. 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell   60. 

9  Remarkable  Mr.  Kipps  (D)  A .  .Michael   Redgrave-Diana  Wynyard..  86. 

7  Remember  the  Day  (D)  Claudette  Colbert-John   Payne  86. 

W-l  Riders  of  the  Purple  Sage  (W)  F  .  George   Montgomery-Mary   Howard..  56. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  72. 

9  Rings  on  Her  Fingers  (D)F.. .Henry  Fonda-Gene  Tierney   86. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  93. 

8  Roxie  Hart  (C)A  Ginger  Rogers-Adolphe  Menjou  74. 

9  Secret  Agent  of  Japan  (Spy). .Lynn  Bari-Preston  Foster  72. 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr  73. 

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)...  75. 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  98. 

W-2  Sundown  Jim  (W)F  J.   Kimbrough-A.  Whelan  5.S. 

I  Sun   Valley   Serenade  Sonja  Henie-John  Payne-M.  Berle..  83. 

4  Swamp  Water  (D)A  Walter  Huston- Walter  Brennan  88. 

9  To  the  Shores  of  Tripoli  (D)F,M.  O'Hara-J.  Sutton  (Tech.)   87. 

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne   (Tech.)  80. 

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari   64. 

9  Who  Is  Hope  Schuyler?  (My)A.Mary   Howard-Robt.    Lowery  57. 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  77. 

3  Yank  in  the  R.A.F.  (War)  F  .  .Tyrone   Power-Betty   Grable  97. 

7  Young  America  (D)  Jane  Withers-William  Tracy  73. 

Coming  1941-42 
II  It  Happened  in  Flatbush  (D). Lloyd  Nolan-Carole  Landis  

10  Mad   Martindales    (CD)F    ....Jane  Withers-Marjorie  Weaver  65. 

11  Magnificent  Jerk   (CD)  D.  Ameche-H.  Fonda-Lynn  Bari  

10  Man  Who  Wouldn't  Die(My)  F  .  Lloyd   Nolan-Marjorie  Weaver   65. 

10  Moontide  (D)A   J.  Gabin-I.  Lupino-C.  Rains  94. 

10  My  Gal  Sal  (M)F  (Tech.) ....  Rita   Hayworth-Victor   Mature  103. 

12  Outlaw.  The   Walter  Huston-Thos.  Mitchell  

1 1  Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  O'Hara  

12  This  Above  All  Tyrone  Power-Joan  Fontaine  

10  Whispering  Ghosts  (CMy)A. .  Brenda  Joyce-Milton  Berle   75. 

Coming  1942-43 

A-Haunting  We  Will  Go  (O  .  Laurel  &.  Hardy-Sheila  Ryan   

Black  Swan   Tyrone  Power-Maureen  O'Hara  

Edgar  Allan  Poe  Linda  Darnell-John  Shepperd  

Footlight  Serenade  (D)  Betty  Grable-Victor  Mature  

Iceland    Sonja  Henie-John  Payne-Jack  Oakie.... 

Orchestra  Wife   Geo.  Montgomery-Maureen  O'Hara  

Pied  Piper   Monty  Woclley-Rnddy  McDowall  

Postman    Didn't   Ring  Brenda  Joyce-Richard  Travis  

Tales  of  Manhattan  (D)  Fonda-Rogers-Boyer-Hayworth   

Through  Different  Eyes  (My)."ary   Howard-Donald  Woods  

Thunder  Birds  (D)  Gene  Tierney-Prcston  Foster  


Rel. 
.  Date 
9,12/41  . 

1/6/42  .. 

1 1/28/41 
2,27/42  . 
8/1/41  .. 
9/5/41  .. 

12/12/41 
8/8/41  .. 

1/16/42  . 

10/10/41 

12/26/41 

1 1/14/41 

926/41  . 
3/20/42 
10/3/41  . 
1 1/28/41 
10  24  41 
3/6/42  .. 
2/l3'42  . 
12/ 19  41 
8/22/41  , 
3/27/42 
1/1/42   .  , 
10/10/41 
1,23/42  , 
3/20/42 
11/21/41 
2,20/42 
4/3/42  . 
11/7/41 
3/13/42  , 
1/30/42  , 
3 '27/42 
8,29/41  . 
I  1/ 14,  41 
4/10/42 
9/26/41 
9/19/41 
4/17/42 
8/15/41 
10/17/41 
2,6/42  . 


6/5  42 
5  15  42 
6/19/42 
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5  29  42 

5  8  42  . 
7/10/42 

6  26  42 

7  17  42 
5  22  42 


See 
Issue  of 

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UNITED  ARTISTS 


Current 


About   Face   (OF  William  Tracy-Joe  Sawyer   47. .4/(7/4! 

All  American  Co-Ed  (CM)  F  ..  Frances  Langford-Johnny  Downs....  48. .10/31/41 

Broadway  Limited  (C-D)F  Victor  McLaglen-Dennis  O'Keefe...  73. .6/13/41  . 

Brooklyn  Orchid  (OF  Marjorie   Woodworth-Wm.    Bendix..  50..2  20  '42  . 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamlroff .  1 10. .  1 1 .  28,  4  I 

Dudes  Are  Pretty  People  (C).. Marjorie  Woodworth-Jimmy  Rogers  3  13  42  , 

Fiesta  (Teeh.)    (CD)  Armida- Antonio  Moreno-Geo.  Givot.  43..  12  19  4  1 

Gentleman  After  Dark  (D)A. .Brian  Donlevy- M iriam  Hopkins          74. .2/27/42  . 

Gold   Rush   (OF  Charlie  Chaplin    71. .4/17/42  . 

Hayfoot   (C)   William  Tracy-James  Gleason   48..  1/2/42  .. 

International  Lady  (Spy) A  llnna  Massey-George  Brent  100.. 9/19/41  . 

Jungle  Book  (Tech.)  (FA)  F    .Sabu- Rosemary  DeCamp   108.  .4  3  42  .. 

Lydia  (D)F   Merle  Oberon-Alan   Marshall  104.  .9,  29/41  . 

Major  Barbara  (CD)A  Wendy  H  iller- Robert  Morley  112. .9/12/41  . 

Miss  Polly  (OF  ZaSii   Pitts-Slim   Summerville   45. .11/14/41 

Mister  V   (D)F  Leslie  Howard-Mary  Morris  inn. .3/20/42  . 

New  Wine   (MD)F  Ilona  Massey-Binnie  Barnes   84. .10/10/41 

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown  43. .10/17/41 

Shanghai  Gesture  (D)  Gene  Tierney-Victor  Mature  in4..2  6  42  ., 

Sundown  (D)A   Gene  Tierney-Bruce  Cabot   92.  .  in '31 '41 

Tanks  a  Million  (C)F  Jas.  Gleason-Wm.  Tracy   50  .912/41  . 

Three  Cockeyed  Sailors  (OF. .Tommy  Trindler-Claude  Hulhert....  76. .7/4/41  ., 

To  Be  Or  Not  To  Be  (C)A  Carnle  LnmbarH-Jack  Benny   9R..3/fi'42  . 

Twin    Beds    (OA  George  Brent-Joan  Bennett   83.-4  24  42 

Coming  1941-42 

Cubana  (CM)   Marjorie  Woodworth-Gcorge  Givot  

Devil   With    Hitler  Bobby  Watson-Joe  Devlin  

Friendly  Enemies   (C)  Charles  Winninger-Charlie  Ruggles  5, '8  42 

McGuerins    From    Brooklyn.  .  Arlene  Judge- William  Bendix   

Miss  Annie  Rooney  Shirley  Temple- William  Gargan  5  29.42 

Moon  and  Sixpence  George  Sanders-Herbert  Marshall  

Ships  With  Wings   (War)  John  Clements-Leslie  Banks  5/l5,'42 


.  .!:4'I8'42 
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UNIVERSAL 


5035  Bachelor  Daddy  (OF... 

3039  Cracked  Nuts  (C)   

5057  Dangerous  Game  (D)F  

5038  Hello  Sucker  (F)A  

5029  Hit  the  Road  (D)F  

50nOA  Hold  That  Ghost  (CM)  

5066  Law  of  the  Range  (W)  

5055  Men  of  the  Timberlanrf  (A)F.. 

5056  Raiders  of  the  Desert  (A)F... 

5067  Rawhide  Rangers  (W)F  

5031  San  Antonio  Rose  (M)F  

5044  This  Woman  Is  Mine  (PD)A.. 
50I2A  Tight  Shoes  (OF  


6007  Appointment  tor  Love  (D). 

6063  Arizona  Cyclone  (W)F  

6013  Badlands  of  Dakota  (W)F. 

6031  Bombay  Clipper  (D)F  

6035  Burma  Convoy  (A)  A   

Butch  Minds  the  Baby  (OA.. 

6037  Don't  Get  Personal  (O  

6065  Fighting  Bill  Fargo  (W)  

6028  Flying  Cadets  (D)F  

6027  'Frisco    Lil  (D)A  

fiOi:  Ghost  of   Franken«tein(H)  A 

^045  Girl  Must  Live  (OA  

r'046  Hellzanoppin   

6005  It  Started  With  Eve  (CD)F. 

6032  Jail  House  Blues  (OA  

6026  Juke  Bnx  Jent,v  (M)F 

6001  Keep  'Em  Flying  (OF  

6051  Kid  From  Kansas  (A)F... 


Current  1940-41 

Baby  Sandy- Kathryn   Adams   60.. 7/4/41  .. 

I  na    Merkel-Stuart    Erwin  65.  .8/1/41  .. 

Richard  Arlen-Andy  Devine   60..8'22/4l  . 

Hugh  Herbert-Peggy  Moran  60. .7/11/41  . 

George  MacLane-Dead  End  Kids. ..  60.  .6 '27/41  . 
Abbott  &.  Costello-Evelyn  Ankers. ..  86.  .8  8 '41  .. 

Johnny  Mack  Brown   60..6'20'4I  . 

Richard  Arlen-Andy  Devine   61.. 6  6/41  .. 

Ri'-hard  Arlcn-Andv  Devine   60..6'I8'4I  . 

jnhnny  Mack  Brown-Fuzzy  Knight..  56.. 7 '18 '41 

Rnbert  Paiqe-Jane  Frazee   63..6'20'41  . 

Franchot  Tone-Walter  Brennan   92..8'22  41  . 

Brod  Crawford-Ann  Gwynne   67.. 6 '13 '41  . 

Current  1941-42 

Chas.  Boyer-Margaret  Sullavan   89..  10 '31/41 

Johnny  Mack   Brown   57. .11/14/41 

Crawford- Herbert- Devine    73.. 9/5/41  .. 

William  Gargan-lrcne  Hervey  64..2''6'42  .. 

Charles  Bickford-Evelyn  Ankers....  59..I0'I7'4I 

Brod  Crawford- Virginia  Bruce  76..3'20  42  , 

H.    Herbert-A.    Gwynne   60..l'2'42  .. 

Johnny  Mack  Brown-Nell  O'Day          57..4  17  42 

Former  title  "Vigilantes'') 

Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60. .  10/24/41 

Irene  Hervey- Kent  Taylor   60.. 3/6/42  ., 

Sir  C.  Hardwicke-L.  Chaney.  Jr        67.. 3/13/42  . 

Margaret   Lockwood    69.. 9/19/41  , 

Olsen  and  Johnson-Martha  Raye  84..I2'26/4I 

Deanna   Durbin-Charles  Laughton...  90.. 9/26/41  , 

Anne  Gwvnne-Nat  Pendleton   62. .1/9/42  ., 

Harriet  Hilliard-Ken  Murray  65.. 3 '27  42 

Abbott  &.  Costello-Carol  Bruce  8n..ll'28'4l 

Dick  Foran-Leo  Carrillo   60..9'I9/4I 


.  .a2/7/42 
!a3  ii  42 
. In  Prod. 
. .Coming 


. .h6/28/41 
. .b7/26/4l 
. .  .b3/8  '41 
.  ..b7  5/41 
.  .b6'28  '4l 
.  ..b8/2'4l 
.  .b7'l9  '41 
. .b5/3l '41 
.  .b7  •|2  '4I 
. .b8'l6  41 
.  .bfi/28  '41 
.  .b8  23  /41 
.  .b6.'14  '41 


.blO/25  '41 
. .b3/l4/42 
.  .b8 '30/41 
.  .bl/17'42 
. .blO/4/41 
. .b3  28  42 
...h 1/3/42 
. .a9  13  41 

.blO/18/41 
.  .b2  '28 '42 
.  h3/7/42 
.bin/l 1/41 
.bl2'20/4l 
.  .blO  '4/41 
..bl/17,'42 
.  b3  28  '42 
.bl I '22/41 
.  .b9/20'41 


Mins, 
60.. 
61.. 
58. . 
60. . 
60, 


6042  Mad  Doctor  of  Market  St. (D). Una  Merkel-Claire  Dodd  

6061  Man  From  Montana  (W)  F ...  .Johnny  Mack  Brown-Fuzzy  Knight 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight 

6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs  

6034  Mississippi    Gambler   (My)F..Kent  Taylor- Frances  Langford.... 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   62 

6025  Moonlight  in  Hawaii  (CM )  F .  .Johnny  Downs-Jane  Frazee   60 

6022  Mysleryof  Marie  Roget(HMy)A.Patric  Knowles-Maria  Montez   61. 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.   C.    Fields-Gloria  Jean   71 

6023  North  to  the  Klondike  (A)F..Brod  Crawford-Lon  Chaney,  Jr   58 

6014  Paris  Calling   (D)A  Elisabeth   Bergner- Randolph  Scott..  93 

6044  Quiet  Wedding   Margaret  Lockwood    63, 

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &  Costello- Dick  Foran   86 

6052  Road  Agent  (0)A  Leo  Carrillo-Andy  Devine-D.  Foran.  60, 

6047  Saboteur     (Spy)F   Robert  Cummings-Priscilla  Lane....  95 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel.  62 

6030  Sing  Another  Chorus  (MOF.. Johnny  Downs-Jane  Frazee   64 

6020  South  of  Tahiti   (D)F  Brian  Donlevy- Maria  Montez.......  75 

6048  Spoilers  (D)F   Marlene   Dietrich-Randolph   Scott...  87 

6064  Stage  Coach  Buckaroo  (W)F..J.  Mack  Brown-Fuzzy  Knight   58 

6036  Strange  Case  of  Dr.  Rx(My) A.Lionel   Atwill-Patric    Knowles   65 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray   66 

6039  Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert   61 

6004  Unfinished  Business  (CD)  A. .. Irene  Dunne-Robt.  Montgomery   94 

6053  I  nseen  Enemy  (Sny)A  Leo  Carrillo-Andy  Devine   60 

6017  What's  Cookin'  (M)F  Andrews  Sisters-Gloria  Jean   66 

6015  Wolf   Man   (H)A  C.  Rains-O.  Foran-L.  Chaney,  Jr...  70 


Coming  1941-42 


6024  Almost  Married  (CM)F  Jane  Frazee-Robert  Paige  

Broadway  (G)   George   Raft-Brod  Crawford  

Danger  In  the  Pacific  Leo  Carrillo-Andy  Devine  

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

Eagle  Squadron  (D)  Diana  Barrymore- Robert  Stack. 

6054  Escape  From  Hong  Kong  (Spy)  Don  Terry-Leo  Carrillo  

Lady  in  a  Jam  (C)  Irene   Dunne-Patric  Knowles... 

Pardon  My  Sarong  (C)  Abbott  and  Costello  

Strictly  in  the  Groove  Leon   Errol-Mary  Healy  

There's  One  Born  Every 

Minute  (C)   Hugh   Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 

Top  Sergeant  (G)  Don  Terry-Leo  Carrillo  

Tough  As  The"  Come  Dead  End  Kids-Paul  Kelly  

6041  You're  Telling  Me  (O  Hugh  Herbert-Robert  Paige  


Rel. 
Date 
.2/27/42 
.9/5/41  . 
.11/21/41 
. 12/19/41 
.4  17/42 
.  10/3/41 
.11/21/41 
.4/3/42  . 

.10/10/41 
.1/23/42 
.1/16/42 
. I I/2I/4I 
.2/20/42 
.2/6/42  . 
.4  24  42 
. 12/5/41 
.9/ 19/41 
. 10/17/41 
.4/10/42 
.2/13/42 
.4  17  42 
. I  1/7/41 
.1/30/42 
.9/12/41 
.4/10/42 
.2/20/42 
. 12/12/41 


.5/22/42 
.5/8/42  . 


S«e 
Issue  of 
. .bl/10/42 
. .b9/20/41 
.blO/l 1/41 
.bl2/l3/4l 
b4  18  42 
. .blD/4/41 
blO/l 1/41 
. . .b4/4/42 


.blO/l 1/41 
..b 1/24/42 
. .bl2/6/4l 
...bl/3/42 
. .b2/l4/42 
.  .bl2/6/4l 
. .34  25/42 
. .bl2/6/4l 
. .b9/l3/4l 
.blO/25/41 
. .b4  18  42 
. .b3/28  42 
.  .  .b4  4  42 
. .bl I/I/4I 
..hl/17/42 
. .b8/30/4l 
. . .b4/4/42 
. .b2/2l/42 
.bl2/l3/4l 


.b3/ 14/42 
.33/28/42 


.31/10/42 
.32/28/42 
.33/14/42 
.32/14/42 


.310/4/41 

.-34/4/42 
.31/10/42 
-al  3  42 


Coming  1942-43 


Destination  Lnknown   Irene  Hervey-William  Gargan  

Eyes  of  the  Underworld  Richard  Dix-Wendy  Barrie  

Great  Impersonation   Ralph  Bellamy-Evelyn  Ankers  

Halfway  to  Shanghai  (Spy  i ...  Irene  Hervey-Kent  Taylor  33/28/42 

Love  and   Kisses.  Caroline  .-- Robert  Cummings-Diana  Barrymore  

Madam    Spy   Constance   Bennett-Don  Porter   

Private    Buckaroo   Joe  E.  Lewis- Andrews  Sisters  


WARNER  BROS. 


Current  1940-41 


557  Bad  Men  of  Missouri  (D)  A. .  .Dennis  Morgan-Wayne  Morris  74.. 

507  Bride  Came  C.O.D.  (OA  Bette  Davis-James  Cagney  91. 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor   50. 

533  Dive  Bomber  (Tech.)   (D)F...Errol  Flynn-Fred  MacMurray  132. 

363  Highway  West   (G)A  Brenda   Marshall-Olympe   Bradna...  63. 

517  Kisses  for  Breakfast  (F)A  Dennis  Morgan-Jane  Wyatt  82. 

505  Manpower  (D)A   Marlene  Dietrich-George  Raft  105. 

555  Out  of  the  Fog  (D)A  Ida  Lupino-John  Garfield   83. 

524  Passage  From  Hongkong  (My)F. Keith  Douglas-Lucile  Fairbanks   61. 

564  Shining  Victory   (D)A  G.  Fitzgerald-Jas.  Stephenson   83. 

574  Three  Sons  O'Guns  (CD)A  Wayne  Morris-Arthur  Kennedy  65. 

558  Underground  (D)   Jeffrey  Lynn-Karen  Verne   95. 

Current  1941-42 

116  All  Through  the  Night  (D)  F  .  .Humphrey  Bogart-Judith  Anderson. .  107. 

124  Always  in  My  Heart  (D)F  Kay  Francis- Walter  Huston  92. 

!I0  Blues  in  the  Night  (DM)  Prlscilla  Lane-Richard  Whorf   88. 

111  Body  Disappears  (C)  F  Jeffrey  Lynn-Jane  Wyman  71. 

123  Bullet  Scars   (G)A  Regis  Toomey-Adele   Longmire   59. 

122  Captain  of  the  Clouds  (D)F...J.  Cagney-Dennis  Morgan  (Tech.) .  .1 13. 
121  Dangerously  They  Live  (Spy)  John  Garfield-Raymond  Masscy  78. 

106  International  Sguadron  (D)F.. James  Stephenson-Ronald  Re3gan...  87. 

130  I  Was  Framed  (D)F  Michael  Ames-Regis  Toomey   61. 

120  Kings  Row  (D)  Ann  Sheridan- Ronald  Reagan  127. 

105  Law  of  the  Tropics  (D)F  Const3nce  Bennett-Jeffrey  Lynn   76. 

126  Male  Animal  (OA  Olivia  de   Havilland-Henry  Fonda. .101. 

107  Maltese  Falcon  (My)A  Mary  Astor- Humphrey  Bogart  100. 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  112. 

125  Murder  in  the  Big  House(  D)  F  .Faye   Emerson-Van   Johnson   59. 

103  Navy  Blues  (OF  A.  Sheridan-J.  Oakie-M.  Raye  108. 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason   63. 

108  One  Foot  in  Heaven  (B)F  Fredric  March-Martha  Scott  108. 

115  Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94. 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan   Leslie  134. 

102  Smiling  Ghost  (HOA  Wayne  Morris-Brenda  Marshall  71. 

119  Sons  of  the  Sea  (D)F  Michael    Redgrave- Valerie   Hobson..  91. 

112  Steel  Against  the  Sky  (D)  F  ..  .Richard  Whorf-Lloyd  Nolan   68. 

109  Target  for  Tonight  ( DocD)  F  ..  Royal  Air  Force   48. 

1 14  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havillanil  140. 

129  This  Was  Paris  (D)F  Ann  Dvorak-Ben  Lyon   77. 

118  Wild  Bill  Hickok  Rides  (A) . .Constance  Bennett-Bruce  Cabot  83. 

113  You're  in  the  Army  Now  (OF. Jimmy  Durante-Phil  Silvers  79. 

Comin?  1941-42 

Across  the  Pacific  Humphrey  Bogart- Mary  Astor  

Arsenic  and  Old  Lace  r.ary  Grant-Priscilla  Lane  

Big  Shot  (G)  H.  Bogart-lrene  Manning  

Constant    Nymph    (D)  Charles  Boyer-Joan  Fontaine  

Desperate   Journey    (D)  Errol   Flynn-Ronald  Reagan  

Gay  Sisters  (D)  Barbara  Stanwyck-George  Brent  

George  Washington  Slept  Here. Jack  Benny-Ann  Sheridan  

Hard    Way  Ida  Lupino-Joan  Leslie  

In  This  Our  Life  (D)  Bette  Davis-George  Brent   97. 

Juke  Girl   (D)F    Ann  Sheridan-Ronald  Reagan  90. 

Lady  Gangster   Faye  Emerson-Jake  Bishop   

131  Larceny,   Inc.   (GOF  Edward  G.  Robinson-Jane  Wyman..  93. 

Now.  Voyager   Bette  Davis-Paul  Henried  

Wings  for  the  Eagle  Ann  Sheridan-Ronald  Reagan  

(Former  title  "Shadow  of  Their  Wings") 

Coming  1942-43 

Yankee  Doodle  Dandy  (B)  James  Cagney-Joan  Leslie  


.7/26/41 
,7/12/41 
,7/19/41 
,8/30/41 
.8/23/41 
.7/5/41  , 
.8/9/41  . 
.6/14/41 
.6/21/41 
.6/7/41  . 
.8/2/41  . 
.6/28/41 


.1/10/42  . 
.3/14/42  . 
,  11/15/41 
.12/6/41  . 
.3/7/42  .. 
.2/21/42  . 
.2/14/42  . 
. 10/11/41 
.4/25/42  , 
4/l8/'42  . 
.10/4/41  . 
4/4/42  .. 
. 10/18/41 
.1/24/42  . 
.4/11/42  . 
.9/13/41  , 

.9/27/41 
.11/1/41 

9  27  42  '. 
.9/6/41  . 
.2/7/42  . 
.  12/13/41 
. 1 1/8/41 


..b7/l9/4l 
..h6/28/4l 
. .b7/l9/4l 
. .b8/l6/4l 
. .b7/26/4l 
. . .b7/5/4l 
. .b7/l2/4l 
. .b6/l4/4l 
. ..b6/7/4l 
. .b5/24/4l 
. .b7/l9/4l 
. .b6/l4/4l 


. .bl2/6/4l 
. . .b3/7/42 
. .  b  1 1  / 1  /4 1 
. .bl2/6/4l 
. . .b3/7/42 
. .b 1/24/42 
.bl2/27/4l 
. .b8/l6/4l 
. .b4/ll '42 
.bl2/27/4l 
. . .b9/6y4l 
. ..b3/7/42 
. .blO/4/41 
.bl2/27/4l 
. .b4/l 1/42 
. .b8/l6/41 


,1/1/42  . 
.3/21/42  . 
.  I '3 1 '42 
. 12/25/41 


. . .h9/6/4l 
. .bie/4/41 
. .b9/l3/4l 
.b7  12  41 
.  .b8/l6'4l 
.bl2/27  "I 
.  .bl2/6/4l 
.bl0/l8/4l 

.bl 1/22/41 
...b3/7/42 
.bl2/27/4l 
. .hl2/6'4l 


. .al/3/42 

.33/28/42 
.34/25  42 
.33/28/42 
.32/14/42 


i  16 '42 
i  30/42 


.b4/l  I  '42 
.b4/l 1/42 
.b4/l 1/42 
. .b3/7/42 


.32/2 1, '42 


MISCELLANEOUS 

Eternal  Gift  (Rel.)  Catholic 


Frightened   Lady  (My)A  Marius  Goring-Helen  Hayc.... 

Guerilla  Brigade  (D)A  Russian  cast   

Mystery  of  Room  13  (My)F...Gihb  McLaughlin-Sara  Seegar. 
No  Greater  Sin  (D)A  Leon   Ames-Luana  Walters.... 


100. 

.Lament 

Not  Rev. 

85. 

.  Goodwill 

. .b8'2/4l 

75. 

.HoPberg 

bll/l5'4l 

84. 

.  Luminar 

. b4  '  1 8  42 

68. 

.  Alliance 

.b8/30/4l 

85. 

.  University 

.h6 '21/41 

.  63. 

.  Dixie  Nat. 

b2/28/42 

Key:  Letter<:  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action:  (B)  Biographical:  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (/My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope: — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  40 


SHOWMEN'S    TRADE  REVIEW 


April  25.  1942 


COLUMBIA  1940-41 

Comment  Running 
Time 

ALL  STAR  COMEDIES  (18) 

2432  Blacls  Eyes  and  Blues  Fair    leVi. 

2425  Blondes  and  Blunders  Silly    16 

2424  Bundle  of   Bliss   17  . 

2423  Cold  Turkey    18 

2436  Frencli  Fried  Patootie   18 

2428  Fresh  As  a  Freshman  Fair    16  . 

2431  Glove  Affair    l6i/2. 

2426  His  Ex  Marks  the  Spot.. Funny    18  . 

2438  Host  to  a  Ghost  Fair    17  . 

2437  Love  at  First  Fright   18  . 

2421  Pleased  to  Mitt  You   18  . 

2434  Ready.  Willing  But 

Unable    1 61/2. 

2433  Ring  and  the  Belle  Fair    17 

2429  So  You  Won't  Squawk   16  . 

2422  Snook  Sneaks   Fairly   Amusing  18  . 

2427  Watchman  Takes  a  Wife. Fairly   Amusing  16 

2435  Yankee  Doodle  Andy   16  . 

2430  Yumpin'  Yiminy    16 


CINESCOPES  (10) 


COLUMBIA  1940-41  (Conh 


COLUMBIA  1941-42  (Cont.) 


Reviewed 
Issue  Of 


,  4/19/41 
11/30/40 
Not  Rev. 
10/12/40 
Not  Rev. 

.  4/  5/41 
Not  Rev. 

,  I/II/4I 

,  8/  9/41 
Not  Rev. 
Not  Rev. 

Not  Rev. 
.  5/24/41 

Not  Rev. 
. 10/12/40 
.  1/25/41 

Not  Rev. 

Not  Rev. 


2976  Movie  Magi 
2973  Nice  Work, 


Poor   

10 

. .  5/24/41 

Very  Good  .... 

9 

..  3/  1/41 

Timely   

II 

. .  6/28/41 

Timely  and  Good 

8 

. . 10/12/40 

Excellent   

12 

. .  9/21/40 

Fascinating    .  . . 

9 

. .  3/29/41 

10 

..11/23/40 

Timely   

10 

. .  4/  5/41 

Interesting  .... 

9 

.  .  1/25/41 

COLOR   RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7 

2510  Cuckoo  I.  Q  Fair    7 

2505  Helping  Paw   Amusing    7 

2508  Land   of   Fun   7  . 

2503  Mad    Hatter    7  . 

2502  Mr.  Elephant  Goes  to  Town   8  . 

2501  Tangled  Television   Good    7V2. 

2509  Tom  Thumb's  Brother  Cute    7  . 

2.';o  ;  Way  of  All  Pests   7 

2504  Wise  Owl   Fairly  Good  ...  7 


COLUMBIA  TOURS  (10) 

2556  Beautiful  British  Columbia  

2560  Beautiful  Ontario   

2557  From  Sinqapore  to 

Hongkong   Timely   

2551  Histoi'tr  Virginia   

2554  Island's  of  the  West 

Indies   Satisfactory 

2553  Old  and  New  Arizona  

2559  San  Francisco — 

Metropolis  of  the  West. Average   

2552  Savoy  in  the  Alps  Poor  Timing 

2555 
2558 


Not  Rev. 
8/  9/41 
,  2/  1/41 

Not  Rev. 

Not  Rev. 

Not  Rev. 
,10/12/40 
,  6/28/41 

Not  Rev. 
.11/30/40 


Sojourn  in  Havana  Interesting 

Western  Wonderland   Excellent 


10 

.  .Not  Rev. 

10 

. .  Not  Rev. 

10 

. .  3/15/41 

1 1 

.  .Not  Rev. 

10 

..11/23/40 

10 

. .  Not  Rev. 

ID 

..  4/19/41 

11 

..11/23/40 

9 

..11 /30/40 

10 

. .  3/29/41 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2654  Gay  Tunes    10 

2651  Jolly   Tunes                                              .  9 

2653  Melodies  That   Linger   10 

2B57  Peppy   Songs    10 

2658  "Perfldia"  Baker    10 

2652  Popular  Love  Songs  Depends    9 

2656  Songs  With   Harmony   10 


FABLES  CARTOONS  (8) 


,  3/15/41 

Not  Rev. 

Not  Rev. 

Not  Rev. 
.  Not  Rev. 

Not  Rev. 
,  1 1/23/40 

Not  Rev. 


2751  Farmer  Tom  Thnmh. 
2756  Kitty  Gets  the  Bird 
2755  It  Haprtened  to  Crust 


2753  Paunch  and  Judy  Average 

2758  Playinn  the  Pied  Piper.. Poor  ... 

2754  Streamlined   Donkey   Cute  ... 


6  . 

.  8/  9/41 

6  . 

.  6/28/41 

7  . 

.  6/28/41 

6  . 

.Not  Rev. 

6  . 

.11/23/40 

6  . 

.  I/2S/41 

6  . 

.  8/30/41 

6  . 

.  3/22/41 

9'/2. 

.  Not  Rev. 

10  . 

.  4/19/41 

II'A. 

.11/30/40 

1 1 

.  2/  1/41 

1 1 

.  Not  Rev. 

1 1 

.  5/31/41 

HOW'S  YOUR  I.  Q.  (0) 

26(14  Junior  I.  Q.  Parade  

2605  So  Ynii  Think  You  Know 

Music   Good   

2601  Take  It  Or  Leave  It  (D  .Funnv 

2602  Take  It  Or  Leave  It  (2) .  .Entertaining 

2603  Take  It  Or  Leave  It  (3)  

2606  Take  It  Or  Leave  It  (4).. Very  Good  . 


Mrw  YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting    ....  10  ..  4/26/41 

2951  Magic  City   Well   Done    10  ..  1/25/41 

PHANTASIES  CARTOONS  (8) 

2707  Crystal    Gazer    6  .  Not  Rev. 

2702  Happy  Holidays    6  ..Not  Rev. 

2703  Litlle  Tlipa're    6  ..Not  Rev. 

2708  Merry  Mouse  Cafe  Poor    6  ..  9/13/41 

2701  Schoolboy   Dreams   Cute    7  ..10/12/40 

2704  There's  Music  in  Your  Hair   7  ..Not  F?ev. 

2706  Wallflower    6  ..Not  Rev. 


SCREEN  SNAPSHOTS  (12) 

2851  No.  1  (Ken    MiM-rav)    10  ..11/30/40 

2852  No.  2  (Don  Wilson)   Very  Good    10  ..11/23/40 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9  ..Not  Rev. 

2B54  No.  4  (Ken  Murray)    10  ..Not  Rev. 

1655  No.  5  (Bob  Hope)   Excellent    10  ..2/  1/41 

2356  No.  6  (Larry  Simms)   Good    10  ..  3/22/41 

2a';7  No.  7  (Ken  Murray)    10  ..Not  Rev. 

2R.'i8  No.  8  (Jerry   Colonna)    I''  ..Not  Rev 

2859  No.  9  (Jack  Benny)   Fair    10  ..  8/30/41 


Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

2406  Dutiful  But  Dumb   Wh 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Heil  Again  Satiric  Slapstick  18 

2402  No  Census,  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 

WASHINGTON  PARADE  (6) 

2901  The   Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  U.  S.  Military  Academy   10 

2903  U.  S.  Naval  Academy  Splendid    10 

WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good    9 

2808  Aguaplay   Very  Good    9 

2807  Diving  Thrills   Very  Good    9 

2802  Hunting  Wild  Deer  Fair    9 

2804  Ice  Capers   Very  Good    10 

2806  Jungle  Archer   Very  Good    II 

2801  Master  of  Cue  Billiard    Fans..  10 

2805  Splits,  Spares  and  StrikesFor  Bowlers....  10 


1941-42 


3124 
3423 

:'4?2 

3422 
3425 
3421 
3429 
3426 
3427 
3428 
3431 
3430 


ALL-STAR  COMEDIES  (18) 

Blitzkiss    15 

General   Nuisance    18 

Ginom  and  Board   16 

Half  Shot  at  Sunrise  Slapstick    16 

Lovable  Trouble    18 

Love  In  Gloom  Good    21 

Sappy  Birthday    18 

She's  Oil  Mine  Slapstick    18 

Sweet  Spirits  of  Nighter.Poor    18 

Three  Blonde  Mice  Silly    16 

What  Makes  Lizzv  Dizzy?  Fair    17 

Yoo  Hoo  General  Good    18 

CINESCOPES  (8) 


Reviewed 
Issue  Of 


.  5/24/41 
.Not  Rev. 
.11/30/40 
.Not  Rev. 
.  8/31/40 
.  6/28/41 
.  Not  Rev. 
.  3/22/41 


.Not  Rev. 
.  4/26/41 
.Not  Rev, 
.  2/  1/41 


,  1/25/41 
.  6/28/41 
.  5/31/41 
.11/30/40 
.  3/  8/41 
.  4/26/41 
.10/12/40 
.  3/  8/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.10/  4/41 
.Not  Rev. 
.  8/  9/41 
.  Not  Rev. 
.12/13/41 
.  1/24/42 
.  2/  7/42 
.  4/  4/42 
.  3/28/42 


3971  Exploring  Space   Interesting  . 

3972  From  Nuts  to  Soup  Poor   

3975  Strange  Facts   Interesting  . 

3974  Women  in  Photography. .. For  Women 

3973  World  of  Sound  Absorbing  .. 


.  9 

. .  8/30/41 

9 

. .  10/  4/41 

.  9 

.  .12/13/41 

.  10 

..11/22/41 

9 

..11/  1/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

S.'iOn  Concerto  in  B  Flat  Minor   7 

3502  Fox  and  the  Grapes           Very  Good    7 

3504  Hollywood  Detour   Excellent    7  . 

3503  Red  Ridipg  Hood  Rides 

Again   Clever    7  . 

'505  Wacky  Wigwams    7  . 

3501  Who's  Zoo  in  Hollywood   7 

COMMUNITY  SING  (10) 

3653  College  Songs    lO'/a. 

3657  Crooning   Melodies    10  , 

3652  Current  Hits   As  Usual    9  . 

3656  Good  Fellowship  Songs   10  . 

3658  Good  Time  Songs   10  . 

3655  Hits  of  the  Day   9  • 

3651  Patriotic  Songs   Patriotic    9  . 

3654  Popular  Songs   ;-   10  . 

FABLES  CARTOONS  (8) 

-751  Grpat  Cheese  Mystery   7 

3752  Tangled  Angler  Poor    7  . 

STb'i  Unrii-r  the  Shedding 

Chestnut  Tree   Fair    Wz. 

3754  Wolf   Chases   Pig   8  . 

GLOVE  SLINGERS  (4) 

3411  Glove  Birds   Fair    171/2. 

3410  Kink  of  the  Campus   18 

3409  Mitt   Me   Tonight  Fair    16  . 


.  Not  Rev. 
.12/  6/41 
./2/I4/42 

.  1/17/42 
.Not  Rev. 
.  Not  Rev. 


Not  Rev. 
Not  Rev. 
10/  4/41 
Not  Rev. 
Not  Rev. 
Not  Rev. 
8/30/41 
Not  Rev. 


.  Not  Rev. 
.  2/  7/42 


.  3/21/42 
.  Not  Rev. 


,  3/28/42 
Not  Rev. 
,11/22/41 


INTERNATIONAL  FORUM  (0) 


3451  Dorothy  Thompson  Timely   

3452  Will  Ennland  Be 

Invaded?   Very  Good. 

3453  Will  Democracy  Survive?. Timely   


PANORAMICS  (12) 


..  3/  1/41 


.  8/  9/41 
.10/18/41 


3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3905  Health  For  Defense  Very  Good 

3903  New  York's  Finest  Very  Good 

3904  Spare  Time  in  the  Army. Splendid  .. 


PHANTASIES  CARTOONS  (8) 


3703  Battle  for  a  Bottle  

3701  Crystal   Gazer   Poor 

3702  Dog  Meets  Dog  Pocr 


QUIZ   REELS  (6) 

3602  Kitchen  Quiz  No.   I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Every  Good 

3604  Kitchen  Quiz  No.  3  Very  Good 

3601  So  You  Think  You  Know 

Music  No.   I  Good   

3605  So  You  Think  You 

Know  Music  No.  2  


SCREEN  SNAPSHOTS  (10) 


3851  No.  1  (Ken    Murray)  Good   

38,i2  No.  2  (Ken  Murray)   

3853  No.  3  (John  Hubbard)  Very  Good, 

3854  No.  4  (Billy    Gilbert)  Good   

•"1,t5  No,  5  (New  Talent)   

3856  No,  6  (Alan    Mowbray) .. .Very  Good. 

•>'>=7  Mn,  7  (Ji"imv  Stewart)   

3858  No.  8  (ASCAPl   


.  10  . 

.  9/13/41 

.  10 

.11/  1/41 

.    9  . 

.  3/28/42 

.  10  . 

.  1/17/42 

10  . 

.  2/21/42 

) 

10  . 

.Not  Rev. 

7  . 

.  11/15/41 

7 

.  4/25,  42 

.  10'/2. 

.  9/13/41 

.   10  . 

.  12/13/41 

.   10  . 

.  2/21/42 

10  . 

.  8/30/41 

10  . 

.Not  Rev. 

10  . 

.10/  4/41 

10  . 

.Not  Rev. 

,   10  . 

. 1 1/22/41 

,  10  . 

.  12/13/41 

10  . 

.Not  Rev. 

.   10  . 

.  2/  7/42 

10  . 

,  Not  Rev. 

.Not  Rev. 

Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake. .Slapstick    18 

3405  Cactus  Makes  Perfect. ..  .Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. .  .Slapstick    17 

3403  Some   More  of  Samoa  Sillv    IS 

3406  What's  the    Matador   16 

THIS  CHANGING  WORLD  (6) 

3981  Broken   Treaties  Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour  Fair    10 

3552  Buenos  Aires  Today  Good    10 

3554  Great  American  Divide. .  Very  Good    10 

3551  Journey  in  Tunisia  Dated    10 


WORLD  OF  SPORT  (12) 


3806  College  Champions  Good   

3803  Jungle  Fishing   Excellent  ... 

3804  Polo    Champiops  Excellent  ... 

3805  Rack  'Em  Up  Good   

3R02  Show  Dogs  Excellent  ... 

3801  Tee  U1j  ( Patty  Berg)  For  Golfers. 

3807  Wrestling    Rhapsody    10 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 


W-243 
W-249 
W-253 
W-246 
W-248 
W-251 
W-245 
W-241 
W-250 
W-242 
W-252 
W-244 
W-247 


Abul  the  Bul-Bul  Ameer. Excellent  .. 

Alley   Cat  Excellent  .. 

Flying  Bear  Fair   

Goose  Goes  South  

Dance  of  the  Wood  Fair   

Little   Caesario  Very  Good. 

Little    Mole  Very  Good. 

Lonesome  Stranger  Excellent  .. 

Midnight   Snack  Cute   

Mrs.    Ladybug  Excellent  .. 

Officer   Pooch  Amusing  .. 

Prospecting    Bear  Funny   

Rookie  Bear  Funny  .... 


CRIME  DOESN'T  PAY  (6) 


P-205  Cofliins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    20 

P-204  Forbidden    Passage  Tops    21 

P-2fl3  Respect  the  Law  Very   Good   20 

P-206  Sucker  List  Excellent    20 

P-202  You  the  People  Excellent    21 

MINIATURES  (10) 

M-235  Battle,  The  Interesting    II 

M-238  Gliost   Treasure  Interesting    10 

M-232  Great  Meddler  Very  Good   II 

M-233  Happiest  Man  on  Earth. Unusual    II 

M-237  Man  Who  Canged  the 

World   Excellent    II 

W-236  Memories  of  Europe  Exrellent    8 

M-234  More  About  Nostradamus. Timely    II 

M-231  Rodeo   Dough  Very   Good   10 

M-239  Triumph  Without  Drums. Excellent    10 

M-240  Viva  Mexico  Interesting    ....  10 

OUR  GANG  (9) 

C-296  Baby   Blues  Very  Good. 

C-295  Fightin'  Fools. 


C-293  Coin'  Fishin'   Siantlard  .. 

C-29rGood  Bad  Boys  Good   

C-294  Kiddie   Cure   '  Gang. 

C-298  1-2-3    Go  Amusing  .. 

C-299  Robot  Wrecks  Amusing  .. 

C-292  Waldo's  Last  Stand  Flimsy   

C-297  Ye  Olde  Minstrels  Poor   


.Good  Fun   9 

10 
II 
II 
10 
II 
II 
II 


PASSING  PARADE  (9) 

K-281  American  Spoken  Here.  .Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness. Signiflcant    ....  II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. ..  Instructive    ....  II 

K-287  Your  Last  Act  Excellent    II 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-21  1 
T-212 

T-219 
T-221 


T-216 

T-213 
T-21 5 
T-217 
T-220 


PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory    . . . 

Cuban    Rhytlim  Excellent   

Flicker  Memories  Funnv   

Football  Thrills  of  1940,. For  Grid  Fans. 

Lions  on  the  Loose  Good   

Memory  Tricks  Amusing   

Penny  to  the  Rescue  Excellent   

Quicker'n  a  Wink  Excellent   

Quiz    Biz  Entprlnining  ... 

Sea  for  Yourself  Holds  Interest.. 

Water  Bugs  Very  Good   

Wedding    Bills  Very  Good  


Reviewed 
Issue  Of 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 
.  1/17/42 
.Not  Rev. 


.  9/13/41 
.12/13/41 


.11/22/41 
.10/  4/41 

.  3/14/42 
.  8/30/41 


10 

. .  2/21/22 

10 

..11/15/41 

10 

..12/  6/41 

19 

. .  1/17/42 

10 

. .  9/20/41 

10 

..  8/30/41 

10 

.  .Not  Rev. 

.  4/  5/41 
.  8/  2/41 
.11/22/41 
.  Not  Rev, 
.  6/28/41 
.  9/29/41 
.  5/17/41 
.12/  7/40 
.  8/16/41 
.  1/  4/f4 
.  9/27/41 
.  4/  5/41 
.  6/14/41 


.  6/14/41 
.10/19/40 
.  3/  1/41 
.  2/  1/41 
. 10/25/41 
.  1/  4/41 


,  6/28/41 

,  8/16/41 

,  1/  4/41 

,  2/  1/41 

,  8/  2/41 
,  6/28/41 
,  2/22/41 

12/  7/40 
,11/  1/41 

11/22/41 


,  4/  5/41 
,  2/  1/41 
,11/  9/40 
,  9/  7/40 
,12/  7/40 
,  5/17/41 
,  8/  2/41 
,11/  9/40 
,  4/  5/41 


..12/  7/40 
. .  9/27/41 

. .  4/  5/41 
. .  9/27/41 
. .  5/10/41 
..  6/28/41 
. .  2/22/41 
. .  6/14/41 
.  8/  2/41 


.  5/17/41 
.  6/28/41 
.11/  1/41 
.  9/27/41 
.  6/14/41 
.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  2/22/41 
.  1/4/41 
.  8/16/41 
, 12/  7/40 


FITZPATRICK  TRAVELTALKS   (12)  (Tech.) 

Alluring  Alaska  Usual   

Beautiful    Ball  As  I'sual  .. 

Capital    City  Fair   

Cavalcade  of 

San  Francisco   Too  Late.. 

Glimpses  of   Kentucky. .. Good   

Glimpses  of  Washington 

State   Usual   

Haiti,  Land  of  Dark 

Malesty   Good   

Mediterranean  Ports  of 

Call   Out-dated  . 

Old   New  Mexico  Fair   

Old  New  Orleans  As  Usual  .. 

Red  Men  on  Parade  Fair   

Yn^Rmite  the  Magnificent. Colorful 


9 

. .  4/  5/41 

9 

. . 12/  7/40 

9 

. .  9/  7/40 

9 

,  ,  9 '28 '40 

8 

..  5/10/41 

9 

. .  8/16/41 

9 

. .  6/28/41 

9 

.  ,  2/  1/41 

9 

.11/  9/40 

9 

.   1/  4/41 

9 

.  3/  1/41 

8 

.  6/ 14/41 

April  25,  1942 


snow  M  EN'S    TRADE    R  E  \'  I  E  \N 


Page  41 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont.; 


Comment  Running 
Time 

CARTOONS  (16)  (Tech.) 

W-346  Bear  and  the  Beavers   9 

W-342  Field    Mouse  Excelient    9 

W-345  First  Swallow   Excellent    8 

W-343  Fraidy  Cat  Funny    7 

W-344  Hungry  Wolf  Fair    9 

W-341  Night  Before  Xmas  For  Xmas   9 

MINIATURES  (10) 

IH.33I  Changed    identity  Excellent    10 

M-332  Greenie,   The  Fine    II 

M-333  Lady  or  the  Tiger   II 

M-334  Soaring  Stars    10 

OUR  GANG  (10) 

0-392  Come  Back  Miss  Pipps.  .Amusing    10 

C-396  Don't  Lie    10 

C-395  Going   to   Press  Good    II 

C-391  Helping  Hands  Very   Good   10 

0-394  Melodies  Old  and  New... Fair    II 

0-  393  Wedding  Worries  Funny    II 

PASSING   PARADE  (10) 

K-384  Fear    10 

K-383  Flag  of  Mercy  Very   Good   10 

K-381  Strange   Testament  Unusual    M 

K-382  We  Do  It  Because  Interesting    10 

PETE  SMITH  SPECIALTIES  (14) 

S-366  Acro-Batty    10 

S-3fil  Army   Champions  Excellent    10 

S-364  Aqua   Antics  Excellent    8 

S-362  Fancy   Answers  Excellent    9 

S-363  How  to  Hold  Your 

Husband — Back   Excellent    10 

S-367  Victory  Quiz    10 

S-365  What  About   Daddy?  Good    10 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely    21 

TRAVELTALKS  (12)  (Tech.) 

T-318  Colorful  North  Carolina .  .Very  Good    9  . 

1-  313  Georgetown,  Pride  of 

Penang   Very  Good   10 

T-320  Glacier  Park  &. 

Walerton    Lakes    10 

T-3II  Glimpses  of  Florida  Interesting   ....  10 

T-315  Historic  Maryland  Good    9 

T.3I2  Inside   Passage  Good    10 

T-319  Land  of  the  Quintuplets.  .Good    10 

T-317  Minnesota,  Land  of 

Plenty   Good    10 

T-314  Scenic    Grandeur.   Good    9 

T-316  West  Point  on  the  Hudson. Good    9 

TWO  REEL  SPECIALS  (6) 

A-303  Don't  Talk   Potent    20 

A-302  Main  Street  on  the 

March!   Good    20 

A-301  Tell  Tale  Heart  A  Masterpiece..  20 

PARAMOUNT  1940-41 

ANIMATED  ANTICS  (10) 
.HO-4  Bring  Himself  Back 

Alive   Good    7 

HO-II  Copy  Cat  Fair    7 

HO- 1  Dandy  Lion   Poor    7 

HO-3  Mommy   Loves   Puppy.  ..  Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals 

(Down  on  the  Farm) .  .Excellent    9 

HO-8  Triple  Trouble  Just   Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO-13  Twinkletoes   in    Hat   Stuff   7 

HO- 10  Twinkletoes,  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-5  Wild    Oysters  Unusual    7 

HO-12  Wizard  of  Arts   7 

HO-9  Zero,  the   Hound  So-So    7 

COLOR  CLASSIC 

CO- 1  Vitamin  Hay    7 

FASCINATING  JOURNEYS   (6)  (Tech.) 

MO-4  Delhi   Good    II 

MO-5  Indian  Durbar  Gorgeous 

MO-6  The  Jungle  Excellent 

MO- 1  River  Thames — Yesterday. Beautiful 

M(-2  Sacred  Ganges  Dull   

MO-3  Village  In  India  Fair  .... 


10 
10 
10 
10 
10 

GABBY  CARTOONS  (8)  (Terh.) 

GO-3  All's  Well  Silly    7 

GO-2  Constable   Satisfactory    ...  7 

FO-6  Fire    Cheese  Average    7 

GO-7  Gabby  Goes  Fishing  Fair    7 

GO-8  It's  a  Hap-Hap-Happy 

Day   Poor    7 

GO-I  King  for  a  Day  Fair    7 

GO-5  Swing   Cleaning  Fair    7 

GO-4  Two  for  the  Zoo  Good    7 

HEADLINERS  (8) 

AO-5  Bob  Chester  &  Orch  Averaqe    10 

AO-4  Gene  Krupa  &  Orch  For  Jitterbugs..  10 

AO-7  Hands  of  Destiny  Interesting    ....  10 

AO-2  Listen  to  Larry  Satisfactory    ...  10 

AO-3  Johnnie  Messner  &  Orch. ..Fair    II 

AO- 1  Moments  of  Charm  of 

1941    (Tech.)  Pretty 


10 


AO-6  Those  We  Love  Different    II 

MADCAP  MODELS  (8)  (Tech.) 

UO-2  Oipsy  Gipsy  Very    Good   9 

UO-4  Gay   Knighties  Cute    9 

UO-3  Hoola    Boola  Novel    9 

UO-I  Western    Daze  Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VO-5  Guardians  of  the  Wilds... Fine    10 

VO-I  Nature's    Nursery  Excellent    10 

VO-4  Reel.  White  and  Blue 

Hawaii   Fair    II 

yo-2  Seeing  U  Believing  Fair    II 

POPEYE  (12) 

Ee-ll  Child  Psykolojiky   Good    7 

EO-4  Eugene,  the  Jeep  Funny    7 

EO-8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pop,  My  Pop  Amusing    7 

EO-IO  Olive's  Boithday  Presink .Snappy    7 

EO-?  Olive's  Sweepstake  Ticket   7 

EO-12  Pest   Pilot  Fair    7 

EO-9  Poripve  Meets 

Rip  Van  Winkle  Fair    7 

EO-I  Poi'fye  Meets  William 

Tell   Funny    7 

£0-5  Problem  Pappy  Fair    7 

Ee-fi  Quiet  Pleeze  Very  Good    7 

^0-3  With  Poopdeck  Pappy  Entertaining  7 


Reviewed 
Issue  Of 

.  Not  Rev. 
.  2/  7/42 
.  4/  4/42 
.  2/  7/42 
.  2/28/42 
.  12/20/41 

.11/22/41 
.  2/  7/42 
.Not  Rev. 
Not  Rev. 


.  1 1/20/41 
.Not  Rev. 
.  4/  4/42 
.  10/25/41 
.  2/28/42 
.  12/20/41 


.  Not  Rev. 
.  2/28/42 
.  12/20/41 
.  2/  7/42 


.Not  Rev. 
.11/  1/41 
.  2/  7/42 
. 1 1/29/41 

. 12/20/41 
.Not  Rev. 
.  2/28/42 


.12/21/41 


.  2/28/42 

.11/29/41 

.Not  Rev. 
.  9/27/41 
.  2/  7/42 
.  10/25/41 
.  3/28/42 

.  2/28/42 
. 12/20/41 
.  2/  7/42 


3/28/42 


2/  7/42 
11/15/41 


12/21/40 
7/19/41 
10/  5/40 
I  1/23/40 
11/23/40 

3/15/41 
5/10/41 

Not  Rev. 

Not  Rev. 

6/28/41 
2/15/41 

Not  Rev. 

,  5/31/41 


4/  5/41 
5/10/41 
8/23/41 
11/23/40 
1/25/41 
2/22/41 


.  I/I8/4I 
.  1 1/23/40 
,  6728/41 
.  7/19/14 

,  8/23/41 
,  10/26/40 
.  4/19/41 
,  2/15/41 


.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
. 12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
1/ 1 1/41 


.  I/I8/4I 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 


.  7/19/41 
,12/  7/40 
,  4/19/41 
,11/  2/40 
,  5/31/41 
,  Not  Rev. 
,  8/23/4! 

.  5/10/41 

,10/  5/40 
,  1/25/41 
,  3/22/41 
,12/  7/40 


Comment  Running 
Time 

POPULAR  SCIENCE  (6) 

JO-I  No.   I  Good    10 

JO-2  No.  2  Interesting    10 

JO-3  No.  3  Interesting    10 

JO-4  No.  4  Lsual    10 

JO-5  No.  5  Interesting    10 

JO-6  No.  6  Up  to  Standard.  1 1 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent    II 

SO-4  Forgotten    Man  Typical    10 

SO- 1  Trouble  With  Husbands. .  .Great    Fun   11 

BO-2  Waiting  for  Baby  A    Howl   10 

SPECIAL  CARTOON  (I)  (Tech.) 

FFO-I  Raggedy  Ann  Very   Good   19 

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent    10 

RO-8  Canine  Sketches  Fine    10 

RO-I  Diving    Demons  Beautiful    10 

RO-5  Feminine    Fitness  Very  Good   ....  10 

RO-7  Fishing  Fever  Appealing    10 

RO-4  Marine    Round-up  Excellent    10 

RO-3  Motorcycle   Stunting  Thrills  Aplenty.  10 

RO-IO  On  the  Spot  Funny    10 

RO-II  Lasso   Wizards  Good  Action  Stuff  10 

RO-12  Snow    Dogs  Excellent    10 

RO-2  Sporting    Everglades  Very    Good   10 

RO-9  Sun    Fun  Exhilarating    ..  10 

RD-13  What's  Lacrosse  Very    Good   10 

UNUSUAL  OCCUPATIONS  (6) 

I  Good    10 


L0-!  No. 
LO-2  No. 
LO-3  No, 
LO-4  No, 
LO-5  No, 
LO-6  No. 


2  Interesting 

3  Good   

4  Good   

5  A  Wow... 

6  Very  Good 


1941-42 


FASCINATING  JOURNEYS  (Tech.) 

M  I  -2  Indian  Temples  

Ml-I  Road  in  India  Interesting  .... 

HEADLINERS  (6) 

A  I- 1  Beauty  at  the  Beach  Fine   

A I -3  Carnival  in  Brazil  Good   

A I -2  Copacabana  Revue  Good   

AI-4  Hands  of  Victory  Box  Office   


(2) 

10 

10 


Zl-I 
ZI-2 
ZI-3 


U  1-2 
Ul-I 
LI -3 

El -5 

El -I) 
El-I 
El-4 
El -2 
EI-3 
El -7 


J  l-l 
J  I -2 
J  I -3 
J  I -4 


Ql-I 
QI-2 
QI-3 

m-4 

Sl-I 
SI-2 
SI-3 


HEDDA   HOPPERS  HOLLYWOOD  (6 

No.  r  Excellent    10 

No.  2  Fair    10 

No.  3  Good    10 

No.  4    10 

MADCAP  MODELS  (Tech.)  (6) 

Jasper  &  the  Watermelons. Excellent    10 

Rhythm  in  the  Ranks  Excellent    8 

Sky  Princess   Excellent    9 

POPEYE  (12) 

Blunder     Below... ^  Excellent    7 

Fleets  of  Stren'th   7 

I'll  Never  Crow  Again ....  Fair    7 

Kickin'  the  Conga  Round. Funny   7 

Mighty  Navy  Funny    7 

Nix   on    Hypnotix  Very  Funny  ...  7 

Pipeye,  Pupeye,  Poopeye 

and  Peepeye   Very  Funny  ...  7 

POPULAR  SCIENCE  (6) 
No.   I  Very  Good. 


No.  2  Very   Good   II 


.Good 


QUIZ  KIDS  (6) 

No.    I  Very  Good  

No.    2  They're  Good... 

No.    3  Good   

No.  4   

ROBERT  BENCHLEY  (4) 

How  To  Take  a  Vacation ..  Funny   

Nothing  But  Nerves  Very  Good  

Witness,  The   Chucklesome  ... 


SPEAKING  OF  ANIMALS  (6) 

YI-3  At  the  County  Fair  Swell    10 

Yl-I  In  a  Pet  Shop  A  Howl    tO 

YI-4  In  the   Circus   10 

YI-2  In  the  Zoo  Hilarious   10 

SPECIAL  CARTOON  (Tech.) 

FFI-I  The   Raven    18 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling  Excellent    10 

RI-5  Buying  a  Dog  Very    Good   10 

RI-7  Lure  of  the  Surf  Very    Good   10 

RI-2  Meet  the  Champs  Excellent    10 

RI-9  Personality  Plus   •   10 

RI-4  Quick    Returns  Pretty  Good  ...  10 

Rl-I  Shooting  Mermaids  Very    Good   10 

RI-3  Sittin'  Pretty   Excellent    10 

R 1-8  Top  Flight  Juggling   10 

SUPERMAN  CARTOONS  (12)  (Tech.) 

WI-4  Arctic  Giant   Good    9 

Vv  I  -5  Biilleteers    10 

WI-3  Billion  Dollar  Limited. .  .For  the  Fans...  BVi 

WI-'  Magnetic  Telescope    10 

WI-2  Mechanical   Monsters  Good    10 

Wl-I  Superman   A  Cinch  to  Sell .  II 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.    I  ..Good    10 

LI-2  No.    2  Very    Good   10 

LI-3  No.  3  Very    Good   II 

LI  -4  No.  4  Good    (I 

RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

141 15  Art  of  Self  Defense  Good    8 

14113  Art  of  Skiing  Excellent    8 

14103  Baggage    Buster  Hilarious    7 

14105  Canine    Caddy  Tops    7 

141  14  Chef    Donald  Up  to  Par   8 

14112  Donald's    Camera  A  Scream   8 

14107  Early  to  Bed  Satisfactory    ...  8 

14102  Gentleman's    Gentleman .  .Tops    7 

I4I0I  Golden    Eggs  Excellent    8 

14104  Good  Time  for  a  Dime. ..  Excellent    8 

14  1 1 1  Lend  a  Paw  Superb    8 

141 17  Mickey's  Birthday  Parly. Very  Good    8 

Minfi  Nifty  Nineties  Amusing    8 

I4II0  Old  MacDonald  Duck. ...  Excellent    8 

14109  Orphan's  Benefit  Very    Good   9 

141 18  Pluto,  Jr  Very  Funny  ...  7 

14108  Truant  Officer  Donald. ..  .Excellent    8 

141 16  Village  Smithy  Excellent    7 


Reviewed 
Issue  Of 

. 10/  5/40 
.11/23/40 
.12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 

.  4/19/41 
.  5/31/41 
.11/16/40 
.  2/22/41 


1/25/41 
3/22/41 
10/  5/40 
12/21/40 
3/22/41 
12/  7/40 
11/23/40 
,  5/10/41 
,  6/28/41 
,  7/19/41 
10/26/40 
,  4/  5/41 
8/23/41 


10/  5/40 
12/  7/40 
2/15/14 
3/29/41 
5/31/41 
8/23/41 


.Not  Rev. 
.11/22/41 


.10/11/41 
.  3/14/42 
.12/  6/41 
.  4  25  42 


.  9/20/41 
. I  1/29/41 
.  2/28/42 
.  Not  Rev. 


.  1/31/42 
. 12/20/41 
.  3/21/42 


,  2/21/42 
Not  Rev. 
10/11/41 

,  1/31/42 
12/  6/41 
12/20/41 

.  4/18,  42 


. lO/l 1/41 
.  I  1/22/41 
.  1/31/42 
.  Not  Rev. 


.  9/20/41 
.12/  6/41 
.  2/28/42 
.Not  Rev. 


.10/11/41 
. 12/20/41 
.  3/14/42 


.  1/31/42 
.  9/20/41 
.Not  Rev. 
.11/15/41 


.  1/31/42 
. 12/20/41 
.  2/21/42 
, 10/11/41 

Not  Rev. 
.  1 1/29/41 
.  9/27/41 
,11/15/41 

Not  Rev. 


.  3/14/42 
Not  Rev. 
,  1/24/42 
,  Not  Rev. 

,  12/20/41 
,  8/  2/41 


.  10/11/41 
.12/  6/41 
.  2/21/42 
.  4-25  42 


,  2/  7/42 
,  I  1/20/41 
,  5/10  n 
.  6/7/41 
, 12/27/41 
,10/25/41 
,  7/26/41 
,  4/  5/41 
,  4/  5/41 
,  5/10/41 
,  I0'25/4I 
,  3/21/42 
,  6/  7/41 
,10/  4/41 
,  8/30/41 
,  3/21/42 
8/23/41 
,  2/  7/42 


Comment 

EDGAR   KENNEDY  (6) 

13406  Apple  in  His  Eye  Hokey   

1340.1  Dratted  in  the  Depot  

13405  It  Happened  All  Night  . Fair   

13404  Mad  About  Moonshine. .  .Fair  

13401  Sunk  by  the  Census  Funny   

13402  Trailer  Tragedy   Funny   


Running 
Time 


18 
19 
19 
18 
18 
17 

INFORMATION   PLEASE  (13) 

1  (Anna    Neagle) ...  .Excellent    II 

2  (Ruth  Gordon)  Good    10 

3  (Alice    Marble)  Swell  As  Usual.  10 

4  (Louis  Bromfield) .  , Excellent    II 

5  (Wendell    Willkie)  .Good    10 

6  (Jan  Struther)  Excellent    II 

7  (Anna    Neaqle) . . . .  Very  Good   ....  10 

8  (Boris    Karloff)  Excellent    10 

9  (Alice    Marble) Exr.llcnt    II 

10  (Louis  Bromfield)  .  Entpftaining  ...  10 

11  (Jan  Struther)  Very    Good   II 

12  (Boris    Karloff) . .  .Good    12 

13  (Anna  Neagle)  Excellent    10 

LEON   ERROL  (6) 
13703  Fired  Man   Mildly  Amusing  20 

20 
18 
19 
20 


14201  No. 

14202  No. 

14203  No. 

14204  No. 

14205  No. 

14206  No. 

14207  No. 

14208  No. 

14209  No. 

14210  No. 

1421 1  No. 

14212  No. 

14213  No. 


13701  He  Asked  for  It  Very  Funny 

13706  Panic  in  the  Parlor  Unfunny 

13705  Polo   Phoney   Good  .. 

13702  Tattle  Talevision   Funny 

13704  When  Wifie's  Away  Fair 


RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good   

13504  Musical  Bandit   Entertaining 

13502  Prairie  Spooners   Very  Good  . 

13503  Red  Skins  &  Red  Heads  . Poor   


PICTL  RE  PEOPLE  (13) 

14401  No.  I   Interesting    10 

14402  No.  2   Good    9 

14403  No.  3   Night  Club  Plug  10 


4   Good 

5   Fair  ... 

6   Fair  ... 

7   Average 

8   Fair  ... 

9   Fair  ... 

10   Fair  ... 


14404  No. 

14405  No. 

14406  No. 

14407  No. 

14408  No. 

14409  No. 

14410  No. 

SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH    AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

Ih502  What's  Happening  in 

Argentina   Very  Timely  ...  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Qual  Quest   Good    9 

Rolling    Rhythm    10 

Snow  Eagles   Excellent    9 

Snow  Fun  .  . . .,  Exhilarating  ...  9 

Sportsman's  Partner  ....For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


14307 
14313 
14310 
14302 
14306 
14308 
14301 
1431  I 
14305 
14304 
14303 
14312 
14309 


1941-42 


DISNEY  CARTOONS  (18)  (Tech.) 

24102  Donald's  Snow   Fight   8 

24101  Symphony  Hour   Excellent    8 

EDGAR   KENNEDY  (6) 

23404  Heart  Burn   Amusing    15 

23402  I'll  Fix  It  Funny    19 

2^4n,T  Interior  Decorator    17 

23403  Quiet  Fourth   Funny    15 

23401  Westward  Ho-Hum   Funny    16 

INFORMATION   PLEASE  (13) 

24201  No.  l^(John  Gunther)   ...Excellent    10 

24202' No.  2  (Howard    Lindsay) .  Up  to  Par   9 

242U3  No  3  (Cornelia  Otis 

(Skinner)   Good    II 

24204  No.  4  (John   Gunther)  Excellent    10 

24205  No.  5   (John   Canadine)    10 

LEON   ERROL  (6) 

23703  Home  Work   Funny    19 

23701  Man-l-Cured   Funny    16 

2<,.,4  Wdried    Blitz    17 

23702  Who's  a  Dummy?  Amusing    20 


23101 
23102 
23103 
23104 
23105 
Spec. 
23106 
23107 
23108 
23109 


24407 
24403 
24402 
24406 
24405 
24408 
24404 
24401 


23503 
23501 
23502 


24309 
24304 
24302 
24305 
24303 
24307 
24301 
24308 
24306 


MARCH  OF  TIME  (13) 

Thumbs  Up,  Texas  Excellent  ... 

Norway  in  Revolt  Timely   

Sailors  With  Wings  Excellent  ... 

Main  Street,  U.S. A  Propaganda 

Our  America  At  War. ..  .Timely,  Vital. 


19 
19 
20 
18 

171/2. 


Battlefields  of  Pacific  Timely    22 

When  Air  Raids  Strike .. Potent    20 

Far  East  Command  Timely    19 

Argentine  Question   Interesting    ....  20 

America's  New  Army. ..  .Timely    20 

PICTURE  PEOPLE  (13) 

Children  of  the  Stars  Fair    8 

Hobbies  of  the  Stars  Good   

Hollywood  Sports   Good   

Hollywood  War  Effort Entertaining 

How  To  Be  a  Star  Good   

Palm  Siirings  Week  End  

Stars'   Day  Off  Average  .... 

Stars  in   Defense  Interesting 


RAY  WHITLEY  (4) 

Cactus  Capers   V^ry  Geod   

California  or  Bust  Good   

Keep  Shooting   Very  Good  .... 

SPORTSCOPES  (13) 

Cruise  Sports   

Crystal  Flyers   ExIiil.Trating  ... 

Dog  Obedience   Boxoffice   

Fighting  Fish   Excellent   

Gaucho  Sports   Interesting  .... 

Jungle  Jaunt   Amusing   

Pampas  Paddock   For  Horse  Lovers 

Public  Sport  No.  I  Good   

Ten  Pin  Parade  Good   


Revleweo 
Issue  Of 

.  6/14/41 
.Not  Rev. 
.  4/12/41 
.  3/  1/41 
.  9/14/40 
. 10/19/40 


9/14/40 
10/19/40 
1 1/16/40 
12/14/40 
2/  1/41 
3/  1/41 
4/  5/41 
4/  5/41 
5/10/41 
,  6/  7/41 
,  7/26/41 
,  7/26/41 
8/23/41 


,  2/  1/41 
9/14/40 
Not  Rev. 
,  5/17/41 
,11/16/40 
,  4/  5/41 


1 1/16/40 
7/26/41 
3/  1/41 
5/10/41 


9/14/40 
10/19/40 
1 1/16/40 
12/14/40 
,  2/  1/41 
3/  1/41 
3/29/41 
4/12/41 
5/17/41 
6/  7/41 


. 12/14/40 


3/  1/41 
8/23/41 


4/12/41 


,  3/  1/41 
8/  9/41 
6/  7/41 
10/19/40 
,  3/  1/41 
,  4/  5/41 
.  9/14/40 
Not  Rev. 
,  2/  1/41 
,12/14/40 
1 1/16/40 
7/26/41 
,  5/10/41 


.Not  Rev 
.  4/25/42 


.  3/21/42 
10/25/41 
Not  Rev. 
12/27/41 
9/27/41 


.10/25/41 
.11/29/41 

. 12/27/41 
.  2/  7/42 
Not  Rev. 


.  2/  7/42 
.10/  4/41 
.  Not  Rev. 
.12/  6/41 


8/16/41 
9/27/41 
10/25/41 
I  1/22/41 
12/13/41 
12/20/41 
3/10/42 
2/14/42 
3/  7/42 
4/  4/42 


,  3/21/42 
,11/29/41 
,10/25/41 
.  3/21/42 
,  2/14/42 
Not  Rev. 
,  12/27/41 
,  10/  4/41 


.  4,  18,  42 
.12/  6/41 
.  1/31/42 


.  Not  Rev. 
. 12/27/41 
.11/  1/41 
.  2/14/42 
.12/  6/41 
.  3/21/42 
.10/  4/41 
.  4  18/42 
.  3/21/42 


Page  42 


SHOWMEN'S    TRADE  REVIEW 


April  25,  1942 


REPUBLIC  1941-42 


Running 
Time 


Reviewed 
Issue  Of 


10 

. .  2  141 

10 

.  12/21,  40 

10 

.  .  5/  3,  41 

10 

. .  4/26/41 

10 

. .  6/21/41 

10 

. .  6/14/41 

10 

. .  6/28/41 

10 

. .  3/  1/41 

Comment 

MEET  THE  STARS  (12) 

28-2  Baby  Stars   Excellent  ... 

28-1  Chinese  Garden  Festival .  .  .Good  Starter 

28-5  Hollywood  Meets  the  Navy. Timely   

28-4  Los  Angeles  Examiner 

Benefit   Fair   

28-7  Meet  Roy  Rogers  Interesting 

28-6  Stars  at   Play  Entertaining 

28-8  Stars — Past  &  Present  Nostalgic  .... 

28-3  Variety  Reel   Interesting 


20TH  CENTURY-FOX  1940-41 

ADVENTURES  OF   A   NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual    10  ..10/12/40 

1203  Modern  Highway   Good    10  ..3/  1/41 

1202  Training  Police  Horses ..  .Excellent    10  ..2/  8/41 

LEW  LEHR  COMEDIES  (4) 

1401  Grunters  and  Groaners ..  Tiresome    10  ..  8/10,40 

MAGIC  CARPET  OF  MOVIETONE  (8) 

1108  Arctic  in  Springtime   10  .  .  Not  Rev. 

1106  Caribbean  Sentinel   Good    10  ..  4/26/41 

1 101  Eskimo  Trails   Enlightening    .10  ..  8/10/40 

(103  Isle  of  Mystery   10  ..Not  Rev. 

1109  Letter  From  Cairo   10  ..Not  Rev. 

1102  Land  of  Flowers  (Tech.)  Colorful                  9  ..  8/10/40 

1107  Miracle  of  Hydro  Different    10  4/19/41 

1104  Old  Dominion  State 

(Tech.)   Very  Good    10  .11/30/40 

1105  Spotlight  on  Indo-China   10  .  .Not  Rev. 

1 1 10  Winter  in  Eskimo  Land   10  .  Not  Rev. 

RIPLEY'S  BELIEVE   IT  OR  NOT 

1601  Acquitted  by  the  Sea  Excellent    10  .19/12/40 

SPORTS  REVIEWS— THORGERSEN  (6)  (3  In  Tech.) 

1303  Bowling  for  Strikes  For  Bowlers  ...  10  .10/12/40 

1307  Fun  on  Rollers   10  ..Not  Rev. 

1302  Lure  of  the  Trout(Tech.) .  For  Fly  Casters  ID  .11/30/40 

1306  Playing  With  Neptune. .  .Very  Good    9  ..  4/19/41 

1304  Rodeo  Goes  to  Town  Good    10  .2/  8/41 

I3u5  Symphony  in  Snow   10  .  Not  Rev. 

1301  Vacation  Time  (Tech.)... OK    8  8  I0'40 

TERRYTOONS  (26)   (13  In  Tech.) 

1510  Baby  Seal    7  .  .  Not  Rev 

1551  Bill  Mouse's  Akwakade.  .  .Excellent  (Tech.)  7  ..  8/10/40 

1515  Bringing  Home  the  Bacon   7  ..Not  Rev. 

1501  Club  Life  in  the  Stone  ..  ,  „ 

Age    7  .  .  Not  Rev. 

1511  Dog's  Dream    7  .  .Not  Rev. 

1508  Fishing  Made  Easy  Fair    7  .  4/26/41 

1514  Good  Old  Irish  Tunes   7  ..Not  Rev. 

1507  Hairless  Hector                                           7  .  .Not  Rev. 

1503  Happy  Haunting  Grounds                            7  .  .Not  Rev. 

1513  Horse  Fly  Opera   7  .  .  Not  Rev. 

1558  Home  Guard  (Tech.)  Okay    7  ..  4/26/41 

1553  How  Wet  Was  My  Ocean . Excellent  (Tech.)    7  .10/12/40 

1554  Landing  of  the  Pilgrims.  Good  (Tech.)   ..  7  ..11/30/40 

1552  Lucky   Duck   (Tech.)                                   7  .Not  Rev. 

1512  Magic  Shell    7  . .  Not  Rev. 

1557  Mississippi  Swing   Rhythmic(Tech.)    7  ..2/  8/41 

1504  Magic  Pencil   Poor                       7  .12/  7/40 

1555  Plane  Goofy  (Tech.)  Fair                     7  .12/  7/40 

1505  Snow   Man                                                  7  .Not  Rev. 

1556  Temperamental  Lion   Amusing(Tech.)     7  ..  2/15/41 

1502  Touchdown  Demons   Amusing                 7  .10/  5/40 

1516  Twelve  O'clock  and  All  Ain't  Well              7  ..Not  Rev. 

1559  Uncle  Joey   (Tech.)                                    7  ..Not  Rev. 

1506  What  a  Little  Sneeze 

Will  Do   Good                        7  .  .  2/15/41 

1560  What  Happens  at  Night  (Tech.)   7  .  .  Not  Rev. 

1509  When  Knights  Were  Bold.Just  a  Cartoon..    7  .  4  26  41 

WORLD  TODAY 

1704  Anzacs  in  Action   10  .Not  Rev. 

1701  Battle  of  the  Atlantic  Timely    10  ..  4/19/41 

1703  Empire    in    Exile   10  .Not  Rev. 

1702  War  in  the  Desert   10  .  .Not  Rev. 


1941-42 


ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship.  .  Informative  ...  10  .11/  I  41 
2201  Soldiers  of  the  Sky  Excellent    10      .8/  2/41 

2203  Wonders  of  the  Sea   10    ..Not  Rev. 

2204  Men  for  the  Fleet  Excellent    9      .  1/17/42 


MAGIC  CARPET  OF  MOVIETONE 

2103  Call  of  Canada  

2102  Glacier  Trails   Good   

2104  Jewel  cf  the  Pacific  

2101  Sagebrush  and  Silver  Interesting  .... 

2105  Secret  of  the  Fjord  


(12) 

10 

10 

10 

10 

10 


Not  Rev. 
.11/  1/41 

Not  Rev. 
.  9/20/41 

Not  Rev. 


SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel .  Excellent  .... 

2304  Evergreen  Playland   Good   

2302  Life  of  a  Thoroughbred  ...  Excellent  ... 

2303  Playtime  in  Hawaii  Very  Good  ... 

2306  Setting   the  Pace  

2305  Snow  Trails   Excellent  .... 

TERRYTOONS  (26) 

Back  to  the  Soil  

Bird   Tower  (Tech.)  

Cat  Meets  Mouse  (Tech.). Very  Good  ... 

Eat  Me  Kitty.  Eight  to  the  Bar  

Flying  Fever   Good   

Frozen  North   Very  Good  ... 

Funny  Bunny  Business...  

Gandy  Goose  in 

the   Night  (Tech.)  

Happy  Circus  Day  Amusing  .... 

Ice  Carnival   Good   

Oh.   Gentle  Spring  

Old  Oaken  Bucket  Good   

One  Man  Navy  Amusing  .... 

Sham  Battle  Shenanigan . Good  (Tech.) 

Slap  Happy  Hunters  

Torrid  Toreador  (Tech.) .  .Good   

Uncle  Joey  Comes  to  Town. Funny  

Welcome  Little  Stranger. Good   

Yarn  About  Yarn  Good   


2504 
2555 
2558 
2508 
2506 
2503 
2507 
2560 

2557 
2501 
2509 
2551 
2552 
2559 
2554 
2556 
2502 
2553 
2505 


WORLD  TODAY  (4) 


2403  Dutch  Guiana   Very  Good 

2404  Hub  of  the  World  Good   

2402  Uncle  Sam's  Iron  Warriors  

2405  Wings  of  Defense  


10 

..11/  1/41 

10 

..  1/17/42 

10 

. .  2/28/42 

10 

..  1/24/42 

10 

. .  Not  Rev. 

10 

.  .  4/1 1/42 

7 

.  Not  Rev. 

7 

.  Not  Rev. 

7 

. .  4/18/42 

7 

.  Not  Rev. 

7 

..  1/17/42 

7 

..11/  1/41 

7 

.  .  Not  Rev. 

7 

. .  Not  Rev. 

7 

..  1/17/42 

7 

. .  9. 27/41 

7 

. .  Not  Rev. 

7 

. .  9/20  41 

7 

. .  9.27-41 

7 

.  .  4  1  1  42 

7 

.  .  Not  Rev. 

7 

.  .   1   1 7  42 

7 

..11/  1/41 

7 

..11/  1/41 

7 

..  1/24/42 

10 

. .  9/20/41 

10 

. .  1/17/42 

10 

. .  4/18/42 

10 

.  Not  Rev. 

10 

.  Not  Rev. 

UNITED  ARTISTS 

Comment  Running  Reviewed 

Time      Issue  Of 

WORLD  IN  ACTION  (12) 

1  Churchill's  Island   Very  Good    20    ..4/  4/42 

3  Food,  Weapon  of 

Conquest   Impressive    20    .    4/  4/42 

2  This  Is  Blitz  Grim    Realism..  21    ..  3/  7,42 

UNIVERSAL  1940-41 


VITAPHONE-WARNER  BROS.  1940-41 


CARTOONS  (13)  (Tech.) 

5252  Andy  Panda's  Pop  Enjoyable    8 

5241  Crazy  House   Satisfactory  ....  8 

5249  Dizzy  Kitty   So-So    8 

5246  Fair  Today   Good    7 

5247  Hysterical  High  Spots  in 

American  History   Fair    7 

5243  Knock,   Knock   Very  Good   ....  8 

5245  Mouse  Trappers   Amusing    7 

5242  Recruiting  Daze   Fair    8 

5253  Screw  Driver   Good    7 

5248  Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  .Snappy    7 

5250  Salt  Water  Daffy  Snappy    8 

'5244  Syncopated  Sioux   Clever    7 

5261  Woo-y   Woodpecker    7 

GOING  PLACES  (15) 

5353  Arizona   Interesting    ....  10 

5351  Coast  Guard   Interesting    ....  10 

5358  Deserts  of  America  Very  Good    10 

5365  Garden  Spot  of  the  North  . Good    9 

5359  Humorous  Tombstones  .  ..Amusing    10 

5355  Hinting  on  Top  of 

the  World   Fascinating  ....  9 

5364  Isles  of  Fate  Good  &  Timely.  10 

5363  Meet  Jimmy  the  Chump.  .  Good  Fun    10 

5354  Melting  Pot  of  the 

Caribbean   Good    10 

5360  Modern  Way  Down  East.. Good    ID 

5362  Mountain  Summer  Pleasing    10 

5356  South  of  the  Border  Interesting    10 

5352  Sun  Valley   Good    10 

5357  Swankiest  Isle  in 

the  World   Interesting    ....  10 

5361  Trail  of  Father  Kino.  .  .  Interesting    10 

MISICALS— TWO  REEL  (13) 

5226  Bagdad  Daddy   Very  Good    18 

5225  Beat  Me  Da  idy- 

Eight  to  the  Bar   17 

Class  ir>  Swing  Good  Variety  ..  16 


5221 

5222  Congomania   Latin    Liveliness  20 

5233 
5228 
5230 
6227 


5231 
5232 
5229 
5224 
5223 

51  10 

5371 
5372 
5373 
5374 
5375 
5376 
5377 
5378 
5379 
5380 
5381 
5382 
5383 
5384 
5385 


Dizzy  Doings   Fair 

Jumpin'  Jive   Good    17 

Musics  la  King  Good  Number  ..  20 

Music  in  the  Morgan 

Manner   Entertaining  ...  18 

Once  I  pon  a  SummerTime. Average    18 

Rhythm  Revel   Entertaining  ...  18 

Shadows  in  Swing  Average    18 

Tickled  Pinky   Rustic    Rhythm.  18 

Torrid  Tempos   Entertaining  ...  18 

SPECIAL  SUBJECT  (I) 

Swing  With  Bing  Excellent    18 

STRANGER  THAN  FICTION  (15) 

81  Good    9 

82  Average    9 

83  Average    9 

84  Good    9 

85  Excellent    9 


.Up  to  Par   9 


Good 

88  Interesting    ....  9 

89  Interesting    ....  9 

90  Interesting    9 

91  Fair    9 

92  So-So    9 

93  Very  Good    9 

94. 
95. 


9 

.Very  Good    9 


1941-42 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 
6241  Boogie  Woogie  Bugle  Boy 

of  Company  6  Good   

6249  Goodbye  Mr.  Moth  Very  Good 

6247  Hams  That  Couldn't 


6246 
6242 
6248 


Man's  Best  Friend  Good   

Mother  Goose  on  the 

Loose   Very  Good  .  . . 

6243  Pantry  Panic   Good   

(Former  title  "What's  Cookin'  • 

6244  $21  a  Day  Once  a  Month  .Average   

6245  Under  the  Spreading 


6226 
6224 
6229 
6222 
6221 
(=232 
6227 
6231 
6223 
6230 
6228 
6225 


6110 
611 1 


NAME  BAND  MUSICALS  (13) 

Campus  Capers   Excellent   

Doin'  the  Town  Entertaining  ... 

Gay  Nineties   Fair   

In  the  Groove  Entertaining  ... 

Is  Everybody  Happy?. ..  .Fair   

Merry  Madcaps   Good   

Rhumba  Rhythms  .......Fair   

Shuffle  Rhythm   Excellent   

Skyland  Serenade   Excellent   

Swing  Frolic   Very  Good   

Tune  Time   Very  Good   

Winter  Serenade   Good   

(Former  title  "Jingle  Bells") 
SPECIAL   FEATURETTE  (2) 

Cavalcade  of  Aviation ...  .Sure  Fire   

Menace  of  the  Rising  Sun . Exciting   

STRANGER  THAN  FICTION  (15) 
Barnyard  Steam  Buggy.. Good    9 


6376 

6375  Blacksmith  Dentist   Good 

6373  Candy  Kid   Good   

6378  Desert  Ghost   Entertaining 

6372  Hermit  of  Oklahoma  Good   

6374  Junior  Battlefleet   Good   

6379  Pussycat  Cafe   Good   

6371  Shampoo  Springs   Very  Good 

6377  Sugar  Bowl  Humpty 

Dumpty   Very  Good    £ 

VARIETY  VIEWS  15  (5  IN  COLOR) 

6354  Annapolis  Salutes  the 

Navy   Timely  .  . 

6358  Flashing  Blades   Good  .... 

6353  George  Washington, 

Country  Gentleman  ...  Impressive 
6357  Keys  to  Adventure  Interesting 

6351  Moby  Dick's  Home  Town .  Interesting 

6352  NorthernNeighbors(Color)  Interesting 
6356  Peaceful  Quebec — 

At  War   Interesting 

6361  Sports  in  the  Rockies.  .  .  Good  .  ... 

6359  Sky  Pastures   Good   

6360  Thrills  of  the  Deep  Good   

6355  Trail  of  the  Buccaneers.  .Excellent  . 


.  8/  9/41 
.10/12/40 
.  5/17/41 
.  2/15/41 

.  3/29/41 
.11/30/40 
.  2/  8/41 
.11/  2/40 
.  9/  6/41 

.  5/17/41 
.  6/  7/41 
. 12/28/40 
Not  Rev. 

. 10/12/40 
.  9/21/40 
.  3/22/41 
.  8/  9/41 
.  4/12/41 

. 12/28/40 
.  8/  9/41 
.  7/19/41 

. 12/28/40 
.  6/  7/41 
.  7/19/41 
.  2/I5/4I 
. 10/12/40 

.  3/15/41 
.  6/14/41 

.  2/  8/41 

Not  Rev. 

. 10/12/40 
.11/30/40 
.  9/  6/41 
.  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
. 1 1/30/40 

.  4/13/40 

.  9/21/40 
. 10/12/40 
. 10/12/40 
. 1 1/30/40 
. 12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
.Not  Rev. 
.  8/16/41 


8  . 

.  lO/l 1/41 

7  . 

.  4/  4/42 

7  . 

Not  Rev. 

7  . 

.  I/3I/42 

8  . 

.11/  8/41 

7  . 

.  4/  4/42 

8  . 

.  1 1/  8/41 

7  . 

. 12/  6/41 

7  . 

.  1/3 1/42 

18  . 

.  12/20/41 

20  . 

. 12/13/41 

15  . 

.  1/31/42 

17  . 

.  10/18/41 

18  . 

.  9/  6/41 

151/2. 

.  3/21,42 

15  . 

.  1/31/42 

15  . 

.  4/  4/42 

20  . 

.11/  8/41 

15  . 

.  3/14/42 

16  . 

.  3/21/42 

131/2. 

.  12/13/41 

20 

.   1/  3/42 

20  . 

.  4/11/42 

. 12/20/41 
. 12/20/41 
.11/  8/41 
.  3/  7/42 
.  I0/18,/4I 
. 12/  6/41 
.  3/21/42 
. 10/18/41 

.  3/14/42 


10 

. . 12/13/41 

9 

.  .  3/  7/42 

10 

. . 10/11/41 

9 

. .  1/31/42 

9 

. .  9/  6/41 

9 

. .  10/18/41 

9 

.  .  12/13/41 

9 

. ,  4/  4/42 

9 

. .  3/  7/42 

9 

.  .  3/21/42 

9 

..11/  8/41 

Comment  Running 
Time 

BROADWAY  BREVITIES  (9) 

6202  Alice  in  Movieland  Superlative  ....  20 

6204  Dog  in  the  Orchard  Meritorious  ....  20 

6209  Happy  Faces   

6208  Hunting  the  Hard  Way. .  .Excellent    20  . 

6201  Just  a  Cute   Kid   20  . 

6203  Mack  Sennett  Revival   20  . 

6206  Seeing  Eye   Poignant   20  . 

6207  Sockeroo   Funny    20 

6205  Take  the  Air  Entertaining  ...  20 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6101  Riding  Into  Society  T'Ain't  Funny..  19 

6103  Throwing   a   Party   20 

HOLLYWOOD   NOVELTIES  (6) 

6304  History  Repeats  Itself  Good    10  . 

6301  Football  Highlights   Rockne  Build-up  10  . 

6303  Mexican  Jumping  Beans.. Very  Good   ....  10 

6302  Shark  Hunting   Exciting    10  . 

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting    10 


6601 
6612 
6607 
6616 
6608 
6614 
6602 
661  1 
6609 
6604 
6610 
6613 
660'! 
6603 
6605 
6615 


6506 

6505 
6504 
6503 
6508 

6510 
6509 
6501 
6507 
6502 


LOONEY  TUNES  (16) 

Calling   Dr.   Porky   7 

Coy  Decoy   Funny    7 

Haunted  Mouse   Very  Good    7 

Henpecked  Duck   A  Howl    7 

Joe  Glow  the  Firefl,   7 

Meet  John  Doughboy   7 

Pre-Historic  Porky   Clever   7 

Porky's  Ant   Good    7 

Porky's  Bear  Facts  Amusing    7 

Porky's  Hired  Hand   Good    7 

Porky's  Preview   Amusing    7 

Porky's  Prize  Pon    7 

Porky's  Snooze   Reel    7 

Sour  Puss   Satisfactory   7 

Timid  Toreador   Good    7 

We  the  Animals  SqLoak.  .Excellent    7 

MELODY  MASTERS  (10) 

Cliff  Edwards  and  His 

Buckaroos   Good   

Henry  Busse  &  Orch  Fair   

Skinnay  Ennis  &  Orch... Good   

Jan  Garber  &  Orch  

Marie  Green  &  Her 

Merrie  Men   Lively  

Carl  Hoff  &  Orch  Notable   

Hal  Kemp  &  Orch  Just  a  Band.. 

Matty  Malneck   Snappy   

Freddie  Martin  &  Orch... Fair   

Joe  Reichman  &  Orch. ...  Excellent  .... 


MERRIE  MELODIES  (26)  (Tech. 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles  

6713  Cat's  Tale   Good   

6712  Crackpot  Quail   

6709  Elmer's  Pot  Rabbit  Funny   

6718  Farm's  Frolics   Excellent   

6710  Fighting  69'/2   Good   

6704  Good  Night  Elmer  

6715  Goofy  Groceries   Novel   

6722  Heckling  Hare   

6720  Hiawatha's  Rabbit  Hunt..  Funny   

6703  Holiday  Highlights   Swell  Satire  ... 

6719  Hollywood  Steps  Out  Excellent   

6723  Inki  and  the  Lion  Good   

6701  Malibu  Beach  Party  Grade  A   

6707  Of  Fox  and  Hound  

6708  Shop,  Look  and  Listen. .  .Good   

6711  Sniffles  Bells  the  Cat  Fair   

6726  Snow  Time  for  Comedy... Up  to  Par  

6725  Sport  Champions   

6702  Stage  Fright   Satisfactory  

6714  Tortoise  Beats  the  Hare.  .Amusing   

6716  Toy  Trouble   Good   

6717  Trial  of  Mr.  Wolf  Very  Good  

6705  Wacky  Wildlife   Funny  

6721  Wacky  Worm   Excellent   


TECHNICOLOR  SPECIALS  (6) 


6006  Carnival  of  Rhythm  Splendid 

6001  Flag  of  Humanity  Splendid 

6005  Here  Comes  the  Cavalry  

6002  March  on  Marines  Excellent 

6003  Meet  the  Fleet  Excellent 

6004  Wings  of  Steel  Excellent 


20 
20 
20 
20 
20 


SPORTS  PARADES  (10) 


1941-42 


BROADWAY  BREVITIES  (12) 

7103  At  the  Stroke  of  Twelve.. Grab  It    20 

7109  California  Junior  Symphony   20 

7106  Calling  All  Girls  Good    20 

7108  Maybe  Darwin  Was 

Right   Amazing    20 

7101  Minstrel  Days   Very  Good    20 

7102  Monsters  of  the  Deep  Good    20 

7104  Perils  of  the  Jungle  Exciting    20 

7107  Wedding   Yells    20 

7105  West  of  the  Rockies  Pretty  Good  ...  20 

HOLLYWOOD  NOVELTIES  (6) 

7301  Polo  With  the  Stars   10 

7304  Miracle  Makers   Poor    10 

7303  Points  on  Arrows  Good    10 

7305  Then  and  Now  Fair    10 

7302  White  Sails   Excellent    10 


LOONEY  TUNES  (16) 


7609  Daffy's   Southern    Exposure   7 

7601  Notes  to  You   10 

7607  Porky's  Cafe    7 

7604  Porky's  Midnight   Matinee    7 

7605  Porky's  Pastry    Pirate    7 

7603  Porky's  Pooch   Good    7 

7602  Robinson  Crusoe,  Jr  Average    7 

7608  Saps  in  Chaps   7 

7606  Who's  Who  in  the  Zoo... Funny    7 


Reviewed 
Issue  Of 


.11/30/40 
.  1/18/41 
.Not  Rev. 
.  5/24/41 
.Not  Rev. 
.  Not  Rev. 
.  4/  5/41 
.  5/24/41 
.  3/  8/41 


.Not  Rev. 
.  8/31/40 
.Not  Rev. 


9/30/39 
8/31/40 
11/30/40 
8/  3/40 
9/  6/41 
3/  8,'4I 


.  Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.  Not  Rev. 
.Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
.  12/28/40 
.  4/26/41 
.Not  Rev. 
.  Not  Rev. 
.11/30/40 
.  1/18/4! 
.  9/  6/41 


.11/30/40 
.  3/  8/41 
. 12/28/40 
Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


.Not  Rev. 
.  Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  l2/28/'40 
.  5/24/41 
.  I/I8/4I 
.  Not  Rev. 
.  4/  5/41 
.  Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.  Not  Rev. 
.12/28/40 
.  3/I5/4I 
.  8/30/41 
.  Not  Rev. 
.  10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.  Not  Rev. 
.  12/28/40 
.  I/I8/4I 
.  5/  3/41 


6407 

Big  Bill  Tilden  

For  Tennis  Fan. 

10 

. .  5/  3/41 

6404 

California  Thoroughbreds 

Interesting   . . . . 

10 

..12/28/40 

6403 

Diary  of  a  Racing  Pigeon. Interesting  .... 

10 

. .  12/  7/40 

6402 

Dogs  You  Seldom  See... 

Good  Novelty. . . 

10 

. .  8/31/40 

6405 

Fight,  Fish,  Fight  

Thrilling   

10 

. .  3/  8/41 

6401 

Fly  Fishing   

For  Anglers  .  . . 

10 

. . 10/26/40 

6409 

It  Happened  o.n  Rollers 

10 

.  Not  Rev. 

6410 

Lions  For  Sale  

Very  Good   

10 

. .  8/30/41 

6408 

Sail  Ho!   

Colorful   

10 

.  .  6/21/41 

6406 

Sky  Sailing   

Interesting    .  . .  . 

10 

. .  4/  5/41 

.11/  8/41 
.Not  Rev. 
.  1/24/42 

.  3/28/42 
.  9/13/41 
.  1/  3/42 
. 1 1/  8/41 
.Not  Rev. 
.  1/24/42 


.  Not  Rev. 

.  9/13/41 
.  9/13/41 
.  4/  4/42 
.11/15  41 


Not  Rev. 
.  Not  Rev. 

Not  Rev. 

Not  Rev. 

Not  Rev. 
. 12/27/41 
. 11/15/41 
.  Not  Rev. 
.  4/  4/42 


0ttk 


April  25,  1942 


SHOWMEN'S    TRADE  REVIEW 


Pagt  43 


VITAPHONE  1941-42  (Cont.) 

Comment  Runnino  Reviewed 

Time     Issue  Of 

MELODY  MASTERS  (10) 

7502  Carioca  Serenaden   Latin  Swing  ...  10  ..11/15/41 

7508  Don  Cossack  Chorus   10    ..Not  Rev. 

7503  Forty  Boys  and  a  Song. ..Good    10    ..  9/13/41 

7507  Richard  Himber  &.  Orch   10    ..Not  Rev. 

7504  Carl  Hoff  &  Band   10    ..Not  Rev. 

7506  Leo  Reisman  &  Orcli  Snappy    10    . .  3/28/42 

7505  Playgirls    10    ..Not  Rev. 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good  ....  ID    ..  9/13/41 

MERRIE  MELODIES  (26)  (Tech.) 

7701  All  This  and  Rabbit 

Stew   Excellent    7 

77M  Aloha  Hooey   Amusing    7 

7710  Bird  Came  COD   7 

7702  Brave  Little  Bat  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary  Very  Funny  ...  7 

7712  Conrad  the  Sailor  Funny    7 

7713  Crazy  Cruise    7 

7716  Dog   Tired    7 

7709  Hop.  Skip  and  A  Chump   7 

7715  Horton  Hatches  the  Egg. .Good    7 

7707  Rhapsody  in  Rivets  Good    7 

7704  Rookie  Revue   Out  Dated   7 

7705  Saddle  Silly    7 

7708  Wabbit  Twouble   Very  Funny  ...  7 

7714  Wabbit  Who  Came 

to  Supper  Good    7 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show    20 

7002  Soldiers  in  White  Excellent    20 

7004  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent    20 

SPORTS  PARADE  (10)  (Tech.) 

7405  Hunting  Dogs  at  Work.. Very  Good    10 

7402  King  Salmon   Fascinating    ...  10 

7401  Kings  of  the  Turf  Interesting    10 

7404  Rodeo  Round   Up   10 

740R  Shoot  Yourself  Some  Golf   10 

7403  Water  Sports   Average    10 


..  9/13/41 
. .  3/28/42 
..Not  Rev. 
..12/27/41 
..11/  8/41 
. .  1/24/42 
. .  4/  4/42 
..Not  Rev. 
. .  Not  Rev. 
..Not  Rev. 
..  4/II/4I 
,.  1/24/42 
.12/27/41 
. .  Not  Rev. 
. .  1/24/42 

. .  4/25/42 


..12/  6/41 
. .  2/  7/42 
..12/  6/41 
..  9/13/41 


..  4/18/42 
..12/27/41 
..  9/13/41 
.  .Not  Rev. 
.  .Not  Rev. 
..11/15/41 


MISCELLANEOUS 


Adventures  in  the  Bronx 

(N.  Y.  Zoological  Soe.)  Good                    M'/j..  8/23/41 

Alive  in  the  Deep  (Prod.)  Exciting               22  ..  5/24/41 

Man  the  Enigma  (Prod.)  Informative           25  ..  5/24/41 

Our  Constitution  (Prod.)  Inspiring    19  ..5/  3/41 

Our  Declaration  of 

Independence  (Prod.)   Timely                 19  ..  5/3/41 


SERIALS  1940-41 


No.  Chapters 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chaps. 


Spider  Returns 
White  Eagle 
REPUBLIC 
Adventures  of  Captain  Marvel. 


15  Chaps. 
15  Chaps. 


12  Chaps. 


Jungle  Girl    15  Chaps 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  the  West   15  Chans. 

1941-42 

COLUMBIA 

Captain   Midnight    15  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

Spy  Smasher    12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang  Busters    13  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


Reviewed 
Issue  Of 

11/29/41 
8/23/41 
5/10/41 

Not  Rev. 


3/  8/41 
5/31/41 
8/17/40 
11/23/40 

11/  2/40 
8/  3/40 
2/15/41 

Not  Rev. 


2/21/42 

12/  6/41 
9/  6/41 
3/21/42 

11/  1/41 

2/21/42 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 


Title 

Running 

Time 

Any  Bonds  Todav  

Bomber    8 

Fighting  Fire  Bombs   R 

Food  For  Freedom  

Lake  Carrier   

Pots  to  Planes  

Ring  of  Steel  

Safeguarding  Military  Information. 

...  10 

Women  In  Defense  

Distributed 
By 

.Warner  Bros. 
....List  "C" 
.Warner  Bros. 
....List  "C" 
...See  Below 

 List  "C" 

....List  "D" 
.Warner  Bros. 

 List  "D" 

 List  "D" 

....List  "C" 


CITY 


List  "C" 

List  "D" 

"Lake 
Carrier" 

.MGM  

..UA  

 UA  

. 20th  

.  Col  

.Rep  

. .20th  

....Univ. 

 Par  

.  WB  

 WB  

.MGM  

.  UA  

 RKO.... 

.  RKO  

 MGM... 

.  Par  

..Col  

 RKO  .. 

 Univ. 

....  Univ. 

 MGM . . . 

UA  

 RKO  

.  Par  

 WB  

.  WB  

 Par  

.  IMGM  

 WB  

 RKO  

..RKO  

 UA  

.  RKO  

 Rep  

.  Univ  

 Par  

.  Par  

 WB  

WB  

 Col  

.Col  

 UA  

CLASSIFIED  ADVERTISING 

Ten  cents  per  word.    No  cuts  or  borders.    No  charge  for  name  and  address.    Five  insertions  for  the  priet  of 

three.  Money  order  or  check  with  copy.  Classiiied  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  ISO!  Broadway,  New  York  City. 


AIR  CONDITIONING 


WE  OVERBOUGHT  LAST  YEAR- 
MUST  UNLOAD.  Blowers,  from  $30.75 ;  Air 
Washers,  from  $20.00;  Exhaust  Fans,  from 
$9.80;  Directional  Diffusers,  from  $11.65.  Free 
Bulletin,  S.  O.  S.  Cinema  Supply  Corp.,  636 
Eleventh  Ave.,  New  York  City. 


BUY  BLOWERS,  WASHERS,  variable 
speed  pulleys,  motors  now.  New  and  used.  You'll 
be  disappointed  later.  SOUTHERNAIRE,  145 
Walton,  Atlanta,  Ga. 


EQUIPMENT  WANTED 

ARCS,  RECTIFIERS,  PROJECTORS, 
16mm,  35mm.  Give  age,  condition,  lowest  price, 
first  letter.  Box  553,  Showmen's  Trade  Re- 
view, 1501  Broadway,  New  York  City. 

HIGHEST  PRICES  PAID— For  Simplex 
projectors,  15  and  30  ampere  rectifiers,  RCA 
sound  equipment.  What  have  you?  Box  556, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 

SIMPLEX,  DEVRY,  HOLMES,  also  Arcs 
Rectifiers.  16mm  equipment.  Charles  Finger, 
Warwick,  N.  Y. 


HELP  WANTED 

MOVING  PICTURE  OPERATOR,  must 
be  expert  and  willing  to  work.  Unmarried. 
Sober.  Small  neighborhood  house,  steady  job. 
Reasonable  salary.  State  Theatre,  Radford, 
\'a.    Simplex  machines. 


NEW  EQUIPMENT 


CLEAN  MERCHANDISE— NO  SEC- 
ONDS—BUY WHILE  YOU  CAN.  Bausch 
Lomb  Series  II,  6"  Lenses,  $19.50;  Luxlite 
Series  I,  $4.95 ;  Tetco  Fire  Extinguishers, 
$1.79;  Ten  Section  Film  Cabinets,  $22.50;  Type 
868  Photocells,  $1.49;  Automatic  Curtail  Con- 
trols, $74.95.  S.  O.  S.  Cinema  Supply  Corp., 
636  Eleventh  Ave.,  New  York  City. 

TRY  MAGIC  EYE  FREE— Colortone  Shut- 
ters remove  high  intensity  glare  yet  "dd  blue  to 
yellow  low  intensity  too!  Powers,  $17.25  each; 
Simplex  $19.75  each.  Give  machine  make,  front 
or  rear  shutter,  shaft  diameter.  Colortone  Mfg. 
Co.,  1944  Conev  Island  Ave.,  Brooklyn,  New 
York. 

BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 

SITUATIONS  WANTED 

MANAGER — 14  years  chain  and  independent 
experience.  References.  Go  anywhere.  M.  E. 
Berkhimer,  Lusk,  Wyoming. 


SOUND  EQUIPMENT 

"FAITHFUL  TO  YOUR  EQUIPMENT," 
writes  P.  A.  Tyler,  Anthony,  New  Mexico, 
"BECAUSE  I  BELIEVE  S.O.S.  SOUND  IS 
GOOD."  That's  his  second  installation.  Com- 
plete systems  $282.00— terms  $2.50  weekly. 
S.  O.  S.  Cinema  Supply  Corp.,  636  Eleventh 
Ave.,  N.  Y.  C. 


SOUND  EQUIPMENT 


RE-OPEN  THAT  SHUTTERED  HOUSE 
— Start  a  circuit.  A  good  portable  will  keep 
competition  out,  make  money  for  you,  too. 
Standard  makes,  16  mm.,  35  mm.  from  $59.50. 
Send  for  list.  S.  O.  S.  Cinema  Supply  Corp., 
636  Eleventh  Ave.,  N.  Y.  C. 

THEATRE  FOR  RENT 

MAJESTIC  THEATRE.  Remodeled.  No 
chairs  or  equipment.  County  seat  2300.  408 
North  Carroll  Street,  Mt.  Carroll,  Illinois. 

THEATRES  FOR  SALE 

FINE  THEATRE  LESS  THAN  YEAR 
OLD.  All  newest  equipment.  City  of  40,000  on 
California  West  Coast.  Address  Box  557, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

THEATRES  WANTED 

I  HAVE  BUYERS  for  theaters  in  California. 
A.  A.  Sheuerman,  theatre  broker,  Golden  Gate 
Building,  .San  Francisco,  Calif. 

RESPONSIBLE  EX -INDEPENDENT 
OWNER  interested  leasing  theatre  in  good 
town  preferably  south  or  west.  Correspondence 
confidential.  Box  558,  Showmen's  Trade  Re- 
view, 1501  Broadway,  New  York  City. 

WANTED  TO  LEASE— Small  town  thea- 
tre in  North  or  South  Carolina.  Box  25,  Cam- 
den, S.  C. 


USED  EQUIPMENT 


FOR  SALE:  New  pair  latest  model  Holmes 
35  mm.  sound  projectors,  2000  foot  magazines, 
15  watt  amplifier  and  Jensen  speaker.  Wade 
Sutton,  4110  Washington  Drive,  West  Palm 
Beach,  Florida. 

MOVING  — NEED  ROOM  —  SACRIFIC- 
ING THOUSANDS  OF  ITEMS  LIKE 
THESE.  Bell  Howell  Film  Splicers,  $4.95; 
Thide  Automatic  Changeovers,  $14.95 ;  RCA 
Amplifiers,  $4.95;  RCA  Soundheads,  $39.50, 
others  $9.95 ;  G.  E.  Mazda  Lamphouses,  Regu- 
lators, $3.95;  Rheostats,  $1.75;  Motiograph 
Mechanisms,  $19.95;  Powers,  $39.50;  Simplex 
Intermittents,  $9.95;  Footlights,  Section,  $3.95. 
Send  for  Sale  Circular.  S.  O.  S.  Cinema  Sup- 
ply Corp.,  636  Eleventh  Ave.,  New  York  City. 

PASTE  THIS  UP— AFTER  MAY  FIRST 
— S.  O.  S.  CINEMA  SUPPLY  CORPORA- 
TION—New  address— 449  West  42nd  Street, 
New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

YOUR  CHOICE— Peerless,  Strong  Stand- 
ard or  Strong  Junior  lamphouses  $125.00  pair ; 
30  ampere  rectifiers  $75.00  pair,  reconditioned 
and  complete.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 


SPLENDID  INVESTMEXT 


M/iy  6-/342 
%>..copyJ\  , 


REVIEWED  IN  THIS  ISSUE 

Page 

Home  In  Wyomin'  16 
Maxwell  Archer,  Detective  16 
Westward  Ho  16 


*  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  29 


Vol.  36 


No.  15 


M  a  y  2 
19  4  2 

CHARLES  E.  'CHICK'  LEWIS 

Editor  and  Publisher 


REMEMBER  PEARL  HARBOR 


Nicholas  M.  Schenck  (See  Page  4) 


THE  SHOW  BUILDER 

Begins  on  Page  M 


Remember  M-G-M's  Prediction? 


^^!  WUl      -MM  - 

Hli/A-^  Mm 

%  ff  /  iBi^SSlJ^ ' 

Not 

Not 

Not 

Not 

But  FIVE 

ONE! 

TWO! 

THREE! 

FOUR! 

BIG  HITS! 

IT'S  TRUE! 

"RIO  RITA"  (Abbott  &  Costello) 

Topping  the  biggest  of  M-G-M's  past  musicals.  Held  over  from  coast  to  coast!  Absolutely 
sensational! 

TORTILLA  FLAT"  {Spencer  Tracy ^  Hedy  hamarr^ 
John  Qarfield) 

Trade-shown  and  acclaimed  by  showmen  and  press!  Selected  as  Red  Book  Magazine's  Prize 
'Ticture  of  the  Month."  Watch  the  first  engagements  next  week! 

"SHIP  AHOY"  {Eleanor  Powell,  Red  Skelton, 
Tommy  Dorsey  and  Orchestra) 

As  predicted!  As  confirmed  at  trade-showings.  M-G-M  adds  another  magnificent  musical 
extravaganza  to  its  "Great  Ziegfeld"  and  "Babes  on  Broadway"  crowd-getters.  Just  starting  its 
box-office  career  at  press  time!  Watch! 

TARZAN'S  NEW  YORK  ADVENTURE' 

{Johnny  Weissmullery  Maureen  O^Sullivan) 

We  told  you  that  not  since  "King  Kong"  such  breath-taking  thrills  and  fun.  The  trade-press 
says  it's  the  best  of  them  all!  The  trade-show  enthusiasm  is  your  tip-off  to  get  set  for  a  show- 
manship spree! 

'MRS.  MINIVER"  [Qreer  Qarson,  Walter  Pidgeon) 

We  predicted  it  would  be  one  of  this  year's  Biggest,  perhaps  the  Biggest!  Never  has  a  motion 
picture  been  so  discussed  in  this  industry  prior  to  its  general  showing  to  the  trade  or  press! 
On  word-of-mouth  alone,  following  its  several  "sneak"  previews  in  California,  it  is  already 
conceded  to  be  the  Giant  Production  of  1942.  Watch  for  notice  of  its  trade  showings.  When 
you  see  it,  you'll  tell  us  "They  didn't  say  half  enough  about  'Mrs.  Miniver'!" 


Five  Big 


M-G-M  SKows  in  a  Row!    A  Prophecy  Come  True! 


May  2,  1942 


S  H  O  W      E  N  '  S    TRADE    R  E  \'  I  E  \V 


Page  3 


Questions  and  Answers 


Q — What  will  happen  in  Hollywood  if  the  President's  rec- 
ommendation goes  through  limiting  top  income  to 
twenty-five  grand  per  year? 

A — There  will  be  a  flock  of  swimmin'  pool  mansions  on  the 
market. 

Q — A  guy  earns  ten  grand  a  year  and  spends  about  three- 
quarters  of  that  to  live.  Can  he  do  it  under  the  pro- 
posed new  income  tax? 

A — He  certainly  can  NOT.  He'll  have  to  turn  magician 
and  bring  his  living  costs  down  by  25  per  cent. 

Q — How  can  an  independent  theatreman  cut  down  his  film 
costs? 

A — By  shutting  down  two  or  three  days  a  week. 

Q — How  can  an  exhibitor  buy  brand  new  equipment? 

A — First  borrow  Aladdin's  Lamp  .  .  .  then  see  if  it  works. 

Q — How  can  I  help  sell  more  war  bonds  and  stamps? 

A — By  hammering  away  via  your  screen,  your  lobby,  your 

front  and  your  ads. 
Q — Will  unity  ever  come  to  the  movie  industry? 
A — ^Try  the  sixty-four  dollar  question  .  .  .  it's  easier. 
Q — What  can  I  get  through  arbitration? 
A — About  the  same  as  you  get  without  it  .  .  .  plus  added 

expenses. 

Q — What's  to  be  done  about  the  shortage  of  manpower? 
A — Try  going  back  to  work  yourself.    The  novelty  of  it 

may  surprise  you. 
Q — When  will  movie  companies  stop  calling  stinkaroos 

smash  hits? 

A — When  the  moon  comes  over  the  mountain. 
Q — When  will  double  features  end? 

A — When  there  are  no  more  theatres  and  no  more  pictures. 

Q — How  can  I  get  tires  for  my  car? 

A — If  your  jail  is  comfortable,  try  stealing  them. 

Q — How  can  I  get  gas  for  ditto  car? 

A — Every  fillum  salesman  has  a  brief-case  full. 

Q — What  is  meant  by  "staggered  hours"? 

A — An  exhibitor  going  home  at  night. 

Q— What  about  "shorts"? 

A — Personally  we  prefer  cotton,  but  wool  ain't  bad  in  the 
winter. 

Q — What  is  meant  by  "forcing  newsreels"? 
A — Simply  an  exhibitor  trying  to  find  room  for  them  with 
double  features  and  shorts. 


Q — What  is  Nepotism? 

A — Making  your  relatives  work  for  a  percentage  of  the 

money  you  give  'em. 
Q — What  are  priorities? 
A — Getting  the  jump  on  your  competitors. 
Q — What  does  "all-out"  effort  mean? 
A — Selling  your  attractions  to  the  hilt. 
Q — What  is  a  trade  paper? 
A — Howinell  should  we  know? 
Q — What  happens  when  exhibitors  get  together? 
A — Gin  Rummy,  pinochle  or  stud  poker. 
Q — Please  explain  the  meaning  of  "availability"? 
A — Trying  to  get  a  print  when  you  need  it. 
Q — How  can  I  help  win  the  war? 

A — Buy  war  bonds  every  week  and  get  your  employes  to 

do  likewise. 
Q — How  can  I  help  spread  some  good  cheer? 
A — Join  your  nearest  Variety  Club. 
Q — Is  there  a  substitute  for  Helium? 

A — Yes,  in  every  issue  of  fan  magazines.    Squeeze  them 

and  it  will  come  out. 
Q — What  is  a  Hollywood  radio  commentator? 
A — Just  another  name  for  gas  bag. 
Q — Do  they  serve  any  useful  purpose? 
A — Yes,  they  feather  their  nests  handsomely. 
Q — What  is  meant  by  the  phrase:  "going  Hollywood?" 
A — Just  another  way  of  saying  "he's  a  louse." 
Q — What  is  the  meaning  of  the  word,  "service"? 
A — Mostly  used  to  camouflage  something  you  don't  get. 
Q — What  are  accessories? 
A — Do  you  mean  before  or  after  the  fact? 
Q — What  are  trailers? 

A — Those  things  you  hook  onto  the  tail  of  your  car.  (If 
you  still  have  one.) 

Q — Why  do  they  hold  trade  screenings? 

A — To  provide  employment  for  projectionists  to  show  pic- 
tures in  empty  rooms. 

Q — What  are  "Blocks-of-Five"? 

A — Five  blockheads  trying  to  buy  something  for  a  lot  less 

than  they  end  up  paying. 
Q — How  can  I  increase  my  profits? 
A — What  profits? 

Q — What  are  these  questions  and  answers  for? 
A.— To  fill  up  this  page. 
Thank  you. 

— "Chick"  Leuis 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


May  2,  1942 


UMPI  Reaching 

54  Local  Committees; 

to  HandleTax  Matters 


No  Business  Curtailment  During  Rochester  Blackouts 

There'll  be  no  curt-ailment-  of  business  activity  at  Loew's,  Rochester,  N.  Y.,  during  blackouts,  if  advance 
preparations  made  by  Manager  Lester  Pollock  prove  effective  when  the  lights  go  out.  In  the  photo  at  the 
left  is  a  blackout  canopy  which  covers  the  front-doorman's  post,  making  it  possib'e  for  patrons  to  enter  the 
theatre  without  the  light  leaking  through  to  the  outside.  The  box-office,  in  the  photo  at  the  right,  is 
almost  wholly  blacked  out  except  for  the  speaking  tube  and  ticket  wicket. 

Times  Square  Blacked  Out  in 
Air  Raid  Precautions  Test 


M  arquee  Lights  Extinguished,- 
Upper  Manhattan  Theatre 
Box -Offices  Movecl  Inside 

Thursday  night  sa-w  Times  Square  and  all  of 
upper  Manhattan  blacked  out  for  the  first  time 
in  history.  The  rest  of  New  York  City  has  had 
test  blackouts  in  preceding  weeks  and  the  dark- 
ening of  the  Main  Stem  signalizes  the  comple- 
tion of  preparations  for  a  city  wide  blackout 
should  one  be  made  necessary  by  the  imminence 
of  an  air  raid. 

Robert  M.  Weitman,  managing  director  of 
the  Paramount  Theatre,  is  superintending  the 
blackout  in  the  Times  Square  area.  Among  the 
precautions  worked  out  well  in  advance  of  the 
trial  blackout  by  theatres  in  the  Broadway  area 
were  :  shutting  off  all  light  on  the  marquee,  and 
elsewhere  outside  the  building ;  tickets  to  be  sold 
from  a  box-office  in  the  lobby.  Police  authorities, 
however,  requested  that  theatres  stop  the  sale  of 
tickets  for  a  short  time  prior  to  the  start  of  the 
blackout  and  stage  announcements  that  patrons 
were  requested  to  remain  within  the  theatre 
until  the  "lights  on"  order  were  given.  Only  one 
door  was  to  be  open  to  admit  patrons  to  the 
lobby ;  this  to  be  the  one  farthest  away  from  the 
single  wall  bracket  light  which  remained  lit. 
Exiting  patrons  were  asked  to  cooperate  -with 
the  Civilian  Defense  organization  by  remaining 
inside  the  theatre  during  the  blackout.  Those  in- 


INDEX  OF  DEPARTMENTS 

Page 


Advance  Dope    26 

Box-Office  Slants    16 

Feature  Booking  Guide   29 

Hollywood    24 

Newsreel  Synopses    20 

Program  Exchange    10 

Selling  the  Picture   11 

Shorts   Booking  Guide    32 

Short  Subject  Reviews   20 

The   Show    Builder   17 

Monthly   Product  Check-up   26 

Short  Subjects  by  Series   23 


sisting  on  leaving  the  theatre  were  asked  to  use 
the  exit  farthest  from  the  foyer  lights. 

All  theatres  in  the  city  from  23rd  Street  to 
123rd  Street  were  affected  by  the  blackout. 
Those  with  glass  doors  and  well  lighted  lobbies 
used  blackout  curtains  to  keep  the  rays  from  the 
outside.  Theatre  cooperation  was  100  per  cent, 
officials  of  the  Civil  Defense  organizations  said, 
as  it  has  been  in  all  of  the  other  blackouts  held. 

Pedestrians  were  allowed  to  remain  on  the 
streets  but  vehicular  traffic  was  stopped.  Thea- 
tres were  not  required  to  admit  persons  without 
tickets,  a  procedure  which  is  only  followed 
during  actual  air  raid  alarms. 


Awaiting  Order  on 
Repairs,  Construction 

The  status  of  theatres  with  respect  to  the 
manner  and  extent  of  allowable  repairs  and 
construction  will  remain  undetermined  until 
issuance  of  a  forthcoming  WPB  order  govern- 
ing permitted  work  and  materials. 

The  requirements  for  theatres  were  the  sub- 
ject of  the  first  meeting  held  in  Washington  last 
week  by  the  newly  appointed  Motion  Pictures 
and  Speaking  Stage  Theatres  Industry  Ad- 
visory Committee,  of  which  Jesse  Maury,  Depu- 
ty Chief  of  the  WPB  Consumers  Durable  Goods 
Branch,  is  presiding  officer. 

Theatrenien  and  exhibitor  representatives 
named  to  the  advisory  committee  are  as  follows  : 

Ed  Kuykendall,  MPTOA  president;  Arthur 
H.  Lock  wood,  Lockwood  and  Gordon  Enter- 
prises, Boston ;  William  F.  Crockett,  Virginia 
Theatre  Owners  Association,  Virginia  Beach ; 
Carter  Barron,  Loew's  Theatre,  Washington, 
D.  C. ;  M.  A.  Rosenberg,  Allied  States  Associa- 
tion president ;  Joseph  Bernhard,  Warner  Bros. 
Theatres ;  Robert  H.  Poole,  Pacific  Coast  Con- 
ference of  Theatre  Owners ;  Claude  Ezell, 
Northwest  Highway  Drive-in  Theatre,  Dallas ; 
Paul  Beisman,  American  Theatre,  St.  Louis ; 
N.  B.  Carskadon,  Music  Hall,  Keyser,  W.  Va. ; 
A.  Fuller  Sams,  Jr.,  State  Theatre,  Statesville, 
N.  C. 


With  45  local  tax  committees  now  established, 
the  United  Motion  Picture  Industry  is  nearing 
its  goal  of  a  total  of  54  such  bodies  to  function 
throughout  the  country,  it  was  announced  this 
week  by  Leon  J.  Bamberger,  executive  secretary 
of  UMPI. 

Make-up"  of  6  newly  organized  committees 
was  announced  as  follows  : 

Arizona — Nick  Diamos,  Lyric  Amusement  Co., 
Tucson,  Ariz. ;  Lou  Christ,  Fox  Theatre,  Phoenix, 
Ariz. ;  Harrj-  Nace.  Publix  Theatres,  Phoenix,  Ariz. ; 
J.  F.  Samuels,  RKO-Radio  Pictures,  Inc.,  Los  Angeles. 
Cal. 

Arkansas — B.  F.  Busby,  Chairman,  Central  Film 
Exchange,  Little  Rock,  Ark. ;  Louis  Haven,  Imperial 
Theatre,  Forrest  City,  Ark. ;  M.  C.  McCord,  Malco 
Theatres,  Little  Rock,  Ark. 

Kentucky — Sam  J.  Switow,  Chairman,  Kentucky 
Theatre.  Louisville.  Ky. ;  Sylvester  Grooves,  Capitol 
Theatres,  Louisville,  Ky. ;  J.  H.  Stevens,  Paramount 
Pictures,  Inc.,  Indianapolis,  Ind. 

Montana — Jos.  E.  Engli_sh,  Washoe  Theatre,  An- 
aconda, Mont. ;  Jack  ESwards,  Marlow  Theatre, 
Helena,  Mont. ;  Sam  Gardner,  Loew's,  Inc.,  Salt  Lake 
City.  Utah. 

Nevada — Wm.    G.    Cooke,    Chairman,   Reno,   Nev. ; 
Arthur  Brock,  New  Palace  Theatre,  Las  Vegas,  Nev. ; 
N.    D.    Thompson,    Majestic    Theatre,    Reno,  Nev. 
Leland  Hulling,  Loew's,  Inc.,  San  Francisco,  Cal. 

New  Mexico — George  L.  Tucker,  Albuquerque  The- 
atre. Albuquerque,  N.  M. ;  Milas  Hurley,  Hurley 
Theatres,  Tucumcari,  N.  M. ;  R.  J.  Morrison,  Twentieth 
Century-Fox  Films,  Denver,  Colo. 

In  most  of  the  remaining  territories,  which 
include  Alabama,  Delaware,  Florida,  Maine. 
Massachusetts,  New  Hampshire,  Rhode  Island, 
Vermont  and  West  Virginia,  several  nomina- 
tions have  been  made  and  completion  of  the 
committees  is  expected  to  be  announced  soon. 

The  following  have  been  named  permanent 
chairmen  of  committees  previously  completed 
and  announced:  Idaho,  I.  H.  Harris,  Burley; 
Louisiana,  Page  Baker,  New  Orleans ;  Missis- 
sippi, L.  C.  Conner,  New  Orleans ;  N.  Dakota, 
F.  E.  Wetzstein,  Mandan ;  Tennessee,  T.  W. 
Young,  Memphis ;  Wyoming,  E.  J.  Schulte, 
Casper. 

Lou  Bard,  exhibitor  of  Los  Angeles,  re- 
places J.  C.  Quinn  of  Allied  States  Association 
on  the  California  committee. 

All  state  tax  committees  will  function  under 
the  guidance  of  the  national  committee  headed 
by  Spyros  Skouras. 


Nicholas  M.  Schenck 

(The  Man  on  the  Cover) 

President  of  Loew's,  Inc.,  and  of  Metro- 
Goldwyn-Mayer  Corporation,  who  has  taken 
active  direction  of  the  theatre  drive  for  the 
Army-Navy  emergency  relief  funds  to  com- 
mence May  14th,  as  chairman  of  the  com- 
mittee on  the  Theatres  Division  of  the  War 
Activities  Committee. 


SHOWMEN'S    TRADE  REVIEW 

Vol.  36,  No.  15  May  2,  1942 

Title  and  Trade  Mark  Registered  U.  S.  Patent  Office 

Published  every  Friday  by  Showmen's  Trade  Review, 
Inc.,  1501  Broadway,  New  York  City.  Telephone 
BRyant  9-5606.   Charles  E.  "Chick"  Lewis,  Editor  and 

Publisher;  Tom  Kennedy,  Associate  Editor;  Joseph  H. 
Gallagher.  Film  Advertising  Manager ;  Harold  Rendall, 
Equipment  Advertising  Manager;  West  Coast  Office, 
10424  Bloomfield  St.,  North  Hollywood,  Calif.,  Tele- 
phone Hollywood  1390.  Ann  Lewis,  manager; 
London  Representative,  Milton  Deane,  185  Fleet 
St..  London  E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Sydney,  Australia. 
Subscription  rates  per  year  $2.00  in  the  United  States 
and  Canada;  Foreign,  $5.00.  Single  copies,  ten  cents. 
Subscribers  should  remit  with  order.  Entered  as  second 
class  matter  February  20,  1940,  at  the  Post  Office  at 
New  "i'ork,  N.  Y.,  under  the  act  of  March  3.  1879. 
Contents  copyrighted  1942  by  Showmen's  Trade  Review, 
Inc.     Printed  in  U.S.A. 

Address  all  Communications  to : 
SHCWMEN'S  TRADE  REVIEW 

1501  Broadway.  New  York  City 


May  2,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Allied  OK's  Plan; 
Move  for  D.  of  J. 
Approval  Next  Step 

Allied's  board  of  directors  voted  the  organiza- 
tion they  represent  as  approving  of  the  UMPI 
sales  plan  whereby  pictures  would  be  sold  in 
groups  of  25,  five  of  each  group  to  be  trade 
shown,  as  a  substitute  for  the  present  consent 
decree  form  of  selling.  The  action  by  National 
Allied  was  registered  in  Chicago  Thursday 
afternoon. 

Most  important  test  of  the  projected  plan  was 
faced  this  week  when  the  Allied  board  of  direc- 
tors met  in  Chicago  for  what  its  general  counsel, 
Abram  F.  Myers,  had  previously  declared  to  be 
the  "most  momentous  gathering  in  the  history  of 
Allied."  The  organization's  units  stood  at  the 
majority  "for,"  with  only  two  units  not  approv- 
ing the  UMPI  plan  in  advance  of  the  Chicago 
meeting.  The  New  England  group.  Independent 
Exhibitors,  Inc.,  went  on  record  two  weeks  ago 
as  opposed,  while  New  Jersey  Allied  took  no 
official  stand  but  left  the  power  to  approve  or 
reject  up  to  Harry  Lowenstein,  president,  and, 
in  the  UMPI  matter  plenipotentiary  at  the  Chi- 
cago conclave. 

Early  June  is  the  goal  set  for  presentation  to 
the  Department  of  Justice  of  industry  repre- 
sentations for  changes  in  selling  as  set  up  by  the 
consent  decree,  and  UMPI's  leaders  hope  all 
details  of  polling  exhibitor  opinion  on  the  25- 
point  plan  will  be  completed  by  mid-May. 


Meet  to  Study  Film's  Use 
For  Wartime  Training 

The  Society  of  Motion  Picture  Engineers 
open  the  51st  semi-annual  convention  of  the 
Society  in  Hollywood  on  Monday,  May  5,  with 
a  program  of  52  technical  papers  to  be  presented 
during  the  five-day  meeting. 

Four  of  the  technical  sessions  will  be  devoted 
to  papers  and  discussions  on  the  technique 
of  production,  with  application  of  the  motion 
picture  to  wartime  needs  for  training  receiving 
special  emphasis. 

Emery  Huse,  president  of  the  Society,  will 
preside  at  the  luncheon  which  will  open  the 
convention.  Cecil  B.  DeMille  will  be  the  prin- 
cipal speaker  at  this  gathering. 

Decision  of  the  organization  to  carry  on  with 
the  convention  which  was  arranged  last  fall, 
has  been  interpreted  as  a  significant  move  to 
emphasize  that  research  in  all  fields  of  film 
production  and  presentation  will  be  carried  for- 
ward without  interruption  as  a  definite  contribu- 
tion to  morale  in  many  fields. 


1,000  Invited  to  SMPE  Meet 

Dr.  Alfred  N.  Goldsmith,  head  of  the 
S.M.P.E.  Engineering  Committee,  has  sent  in- 
vitations to  1,000  projectionists,  engineers  and 
industry  executives,  to  attend  the  meeting  in 
New  York  on  May  21  of  the  Atlantic  Coast 
Section  of  the  Society.  The  highlight  of  the 
meeting  will  be  the  presentation  of  a  report  by 
the  sub-committee  on  projection  practice  detail- 
ing measures  for  war-time  conservation  of  pro- 
jection equipment. 


Film  Buyers  and  Bookers  Meet 

Harry  M.  Kalmine,  assistant  general  manager 
of  Warner  Theatres,  presided  at  a  meeting  of 
the  circuit's  film  buyers  and  bookers  held  Tues- 
day in  New  York.  The  delegation  from  the 
field  included  Nat  Fellman,  Cleveland;  Alex 
Halperin,  Chicago ;  Bert  Jacocks,  Boston ; 
George  Crouch,  Washington ;  Max  Hoffman, 
New  Haven ;  Frank  Damis,  Newark ;  Max 
Friedman,  Albany ;  Harry  Feinstein,  Pitts- 
burgh, and  John  Turner,  Philadelphia. 


^^Shooting  Hifle/^  Popular  Sport 

Shooting  Hitler  seems  to  be  more  appealing  as  a  pastime  for  Americans  than  faking  a  "crack  at 
a  Jap."  if  tests  of  war  stamp  selling  ideas  can  be  taken  as  an  index.  The  Loew's  Theatres  in  Metro- 
politan New  York  are  testing  out  various  games  for  aiding  theatre  sales  of  stamps  in  preparation  for 
the  Treasury  Department  drive  beginning  May  30,  and  Loew's  Pitkin,  Brooklyn,  with  an  electric-eye 
"shoot  Hitler  "  device  is  running  ahead  of  Loew's,  Yonkers,  where  a  "crack-a-Jap  "  shooting  game 
is  being  tried  out. 


Charles  Skouras  Named  Head 
Of  National  Theatres  Circuit 

Charles  Skouras  was  elected  head  of  Na- 
tional Theatres  last  week,  filling  the  vacancy 
caused  by  the  election  of  his  brother,  Spyros, 
to  the  presidency  of 
Twentieth  Century  -  Fox. 
Charles  Skouras  w"ill  also 
continue  to  exercise  his 
former  duties  as  head  of 
Fox  West  Coast  Thea- 
tres, maintaining  his  of- 
fice in  Los  Angeles. 

Charles  Skouras  was 
also  elected  to  the  board 
vacancy  created  by  the 
death  of  Sidney  R.  Kent. 
Others  who  attended  the 
meeting  of  the  board  of 
directors  were  Spyros 
Skouras,  Henry  C.  Cox, 
Hermann  G.  Place,  H.  D. 
Campbell,  J.  R.  Dillon,  Earl  G.  Hines.  William 
C.  Alichel.  A.  S.  Gambee,  J.  P.  Edmondson  and 
Richard  F.  Dwight. 


Charles  Skouras 


Cohn  Is  Entertainment, 
Sports  Chief  for  U.S.O. 

Jack  Cohn,  vice-president  of  Columbia,  was 
this  week  appointed  coordinator  of  the  Enter- 
tainment and  Sports  Division  of  the  New  York 
U.S.O.  War  Fund  Campaign.  Cohn  will  co- 
ordinate the  following  groups :  Motion  picture 
industry  including  players,  home  office  and 
branch  manager,  theatres,  accessory  and  supply 
houses  ;  The  Stage  ;  including  players,  entertain- 
ers, ticket  agencies,  costumers  and  suppliers ; 
Radio,  including  artists,  broadcasting  stations, 
columnists  and  agents  ;  Sports,  including  prize- 
fighting, baseball,  racing,  golf,  polo,  tennis  and 
bowling;  Music  Industry,  including  authors, 
composers,  publishers,  concert  artists,  concert 
agents,  instrument  manufacturers,  and  suppliers. 

Chairmen  for  each  group  to  act  under  the 
leadership  of  Air.  Cohn  are  now  being  selected 
and  plans  are  under  way  for  a  record  breaking 
campaign  of  public  events  and  entertainments 
to  swell  the  U.S.O.  fund. 


Batcheller  Resigns;  Fromkess 
Succeeds  at  Producers  Releasing 

George  Batcheller,  formerly  production  head 
at  Producers  Releasing  Corp.  studios,  has  re- 
signed. Leon  Fromkess,  vice-president  of  the 
company,  will  succeed  him,  making  his  head- 
quarters at  the  studio. 


Lefko  Joins  Warners; 
Walsh  Shifts  to  Omaha 

George  Lefko  has  been  engaged  by  Warner 
Bros,  to  fill  the  vacancy  in  the  company's  Cin- 
cinnati branch  by  promotion  of  John  Eifert  to 
branch  manager. 

Paul  Walsh  has  been  transferred  from  Des 
Moines  to  Omaha  where  Frank  Hannon  was 
elevated  to  branch  manager. 


WlSmn,  BROTHER-  B6 
\'LL  MEM  ^qll 


DEKKER  *  DAVIS 
EDDIE  FOY,J 


\ 


(  _ 


JURE 


ALAN  MOWBRAY  •  ROSCOE  KARNS 
MIKHAIL  RASHMNY  •  LYNNE  CARVER 
MARC  LAWRENCE  •  MARILYN  HARE 

Screen  Play  by  ISABEL  DAWN  -  Based  on  a  Story 
by  RUSSEL  ROUSE  •  Based  on  the  Musical  Play 
"YOKEL  BOY"  Written  by  LEW  BROWN  and 
Scored  by  LEW  BROWN,  CHARLES  TOBIAS  and 
SAM  H.  STEPT  •  JOSEPH  SANTLEY— D/rector 


fi*  ' 


Page  8 


SHOWMEN'S    TRADE  REVIEW 


May  2,  1942 


Kate  Smith  signs  a  contract  to  make  a  series  of 
singing  shorts  for  Columbia  with  all  profits  going 
to  the  U.S.O.  The  singer  will  get  one  dollar  as 
her  sole  compensation  for  making  the  series  to 
be  called  "America  Sings  With  Kate  Smith." 
Left  to  right  above  are  James  A.  Farley,  vice- 
chairman  of  U.S.O. ;  Kate  Smith  and  Prescott 
Bush,    national    chairman    of  U.S.O. 


Victory  Caravan 
Opens  in  Washington 

The  Hollywood  Victory  Caravan,  star- 
studded  show  in  which  the  greatest  array  of 
box-office  names  ever  have  been  presented  in 
any  one  stage  production,  opened  its  tour  at  the 
Capitol  Theatre,  Washington,  D.  C,  Thursday 
night.  Second  city  to  be  visited  by  the  Caravan 
is  Philadelphia,  where  the  big  show  will  be 
presented  Saturday  night  at  Convention  Hall. 
All  iproceeds  are  'to  be  divided  equally  between 
the  Army  and  Navy  Relief  Funds. 

The  show  is  made  up  of  sketches  and  specialty 
numbers  prepared  by  Hollywood's  foremost 
writers  and  music  composers.  The  Caravan 
is  traveling  by  special  train,  10  cars  being 
necessary  to  accommodate  the  many  stars  ap- 
pearing in  the  show  and  special  equipment  re- 
quired for  the  presentation  of  the  various  num- 
bers. The  troupe  set  out  from  Hollywood 
Sunday,  with  most  of  the  company  aboard.  Some 
of  the  stars  went  to  Washington  to  join  the 
Caravan  from  New  York  and  other  points. 

Bob  Hope  appears  as  the  master  of  ceremonies 
in  addition  to  acting  in  comedy  interludes.  Other 
celebrities  who  appear  in  the  Caravan  presenta- 
tion are  Joan  Bennett,  Charles  Boyer,  Kath- 
erine  Booth,  James  Cagney,  Claudette  Colbert, 
Jerry  Colonna,  Olivia  de  Havilland,  Cary  Grant, 
Charlotte  Greenwood,  Bert  Lahr,  Frances  Lang- 
ford,  Laurel  and  Hardy,  Groucho  Marx,  Frank 
McHugh,  Pat  O'Brien,  Merle  Oberon,  Eleanor 
Powell,  Rise  Stevens,  Arleen  Whelan. 

Among  the  cities  in  which  the  Victory  Cara- 
van will  be  seen  are :  Boston,  Detroit,  Chicago, 
St.  Louis,  Minneapolis,  St.  Paul,  Dallas,  Hous- 
ton, San  Francisco. 


Fishman  Reelected 

Dr.  J.  B.  Fishman  was  re-elected  president 
of  the  Connecticut  Allied  unit  at  a  meeting 
in  New  Haven  this  week.  Other  officers 
elected  were:  Charles  Repass,  vice-president; 
Joseph  Shulman,  treasurer;  Maxwell  Alder- 
man, executive  secretary;  Daniel  Pouzzner, 
chairman  of  the  board.  The  board  of  directors 
named  were:  Albert  Schuman,  Leo  Bonoff, 
Maurice  Bailey,  Morris  Jacobson,  Jack 
Schwartz,  Barney  Calechman,  Harry  Lavietes, 
Martin  Kelleber,  George  Lewitt  and  Joseph 
Corwel. 


Equipment,  Supplies 
Affected  by  OPA 
Order  Fixing  Prices 

The  price  control  order  promulgated  this 
week  will  have  no  effect  on  theatre  admissions 
and  film  rentals — they  have  been  specifically  ex- 
empted by  the  Office  of  Price  Administration ; 
however,  theatre  equipment  and  supplies  will 
be  effected  by  the  measure. 

Carbons  and  lamps  have  not  changed  in  price 
for  several  months  and  will  therefore  be  un- 
affected. However,  it  was  learned  that  many  of 
the  equipment  dealers,  in  order  to  make  up  for 
the  loss  of  sales  in  equipment,  had  anticipated 
raising  the  price  of  supplies  to  an  extent  suffi- 
cient to  cover  their  overhead.  Of  course,  such 
price  raises  are  precluded  by  the  regulations 
promulgated  this  week.  Equipment  dealers  had 
always  counted  on  sales  of  equipment  to  provide 
the  backbone  of  their  profit ;  supplies  had  been 
merely  to  maintain  their  customers  and  provide 
the  means  for  the  organization  to  carry  on.  It 
was  believed  possible  by  many  in  the  field  that 
a  number  of  smaller  equipment  dealers  might 
be  forced  out  of  business. 

Most  equipment  that  is  still  for  sale  is  about 
10  per  cent  higher  in  price  than  it  was  about  six 
to  eight  months  ago  but  the  increases  were  all 
in  effect  by  March ;  Peerless  lamps  however, 
went  up  in  price  only  last  week.  In  accordance 
with  the  order  they  will  have  to  be  reduced  to 
the  March  level. 

All  equipment  dealers  will  have  to  obtain 
licenses  to  comply  with  the  new  regulations. 


Bergman  Succeeds  Pollock 
As  Universal  Eastern  Ad  Chief 

Maurice  Bergman  this  week  took  up  his 
duties  as  Eastern  Advertising  and  Publicity 
Manager  of  Universal  Pictures  Co.  Bergman, 
long  associated  with  the  industry,  was  formerly 
advertising  manager  of  20th  Century-Fox  and 
previously  was  director  of  advertising  and  pub- 
licity for  Columbia  Pictures. 

Announcement  of  the  Bergman  appointment 
was  made  Monday  by  John  Joseph,  advertising 
and  publicity  director  for  Universal,  following 
the  resignation  last  Friday  of  Louis  Pollock. 

Pollock  joined  Universal  in  1937  under  the 
presidency  of  R.  H.  Cochrane,  and  was  ad- 
vanced to  the  position  he  resigned  last  week 
when  N.  J.  Blumberg  became  head  of  the  com- 
pany. Prior  to  joining  Universal,  Pollock  had 
been  active  for  about  10  years  in  theatre  pub- 
licity and  handling-  road  show  attractions.  He 
entered  show  business  after  several  years  in 
newspaper  work,  in  which  he  held  many  im- 
portant posts,  including  that  of  assistant  editor 
of  the  SiiJiday  Chicago  Herald  and  Examiner. 


Rivoli,  Hempstead,  Reopens 

The  Rivoli  Theatre,  Hempstead,  L.  I.,  re- 
cently damaged  by  fire,  re-opened  May  1,  after 
complete  rebuilding  and  decoration  by  the 
.A.musement  Supply  Co.,  New  York.  The  Rivoli 
is  operated  by  Skouras  Theatres  Corp. 


Warner  Trade  Show  June  1-2 

Warner  Bros,  has  announced  its  next  group 
of  five  pictures  to  be  trade  shown  June  1  and  2. 
The  block  includes  "The  Gay  Sisters,"  "Wings 
for  the  Eagle,"  "The  Big  Shot,"  "Across  the 
Pacific"  and  "Escape  From  Crime." 


Wile  Joins  Quigley  Publications 

]?ob  Wile,  for  the  past  five  years  associated 
with  the  editorial  staff  of  Showmen's  Trade 
Review  leaves  this  week  to  join  Quigley  Pub- 
lications, where  he  starts  his  new  duties  Mon- 
day, May  4. 


Universal  Meet  June  2-5 

Universal  will  hold  its  annual  sales  conven- 
tion at  the  Waldorf  Astoria  Hotel  in  New  York 
from  June  2  to  5,  it  was  announced  this  week 
by  William  A.  Scully,  vice-president  and  gen- 
eral sales  manager. 

About  250  employes,  including  all  district 
managers,  branch  managers,  salesmen,  book- 
ers, office  managers,  home  office,  studio  and 
Canadian  office  executives  will  attend. 


Army  Post  Theatres 
Get  Pictures  Within 
30  Days  of  Release 

Army  theatres  are  now  showing  pictures  with- 
in 30  days  of  release  dates,  following  out  the 
terms  of  an  agreement  made  some  time  ago 
between  the  U.  S.  Army  Motion  Picture  Service 
and  the  various  distributors.  The  plan  is  said 
to  be  working  well  for  the  Army  camps  as  well 
as  for  the  distributors.  The  latter  have  ex- 
pressed their  satisfaction  with  the  working  of 
the  system  which  obviates  the  necessity  of  tieing 
up  a  large  number  of  prints  when  subsequent  run 
exhibitors  are  using  them. 

The  boys  in  the  Army  camps  throughout  the 
country  are  now  able  to  see  pictures  just  as 
early  as  they  would  if  they  were  in  civilian  life. 

Seider  Will  Operate 
Harry  Buxbaum's  House 

Joseph  M.  Seider,  President  of  Prudential 
Playhouses,  will  pinch  hit  for  Harry  S.  Bux- 
baum,  J.,  by  taking  over  the  operation  of  the 
Casino  Theatre,  Shelter  Island,  during-  the  lat- 
ter's  absence  in  Atlanta,  Ga.,  where  he  has  been 
assigned  to  the  United  States  Naval  Air  Base. 

Young  Buxbaum,  son  of  the  20th  Century- 
Fox  New  York  manager,  enlisted  as  a  flying 
cadet  in  the  U.  S.  Navy  and  last  week  was 
transferred  to  the  Southern  Base. 


First  to  Go  100%  for  War  Bonds 

First  of  Michigan's  exchanges  to  pledge  100% 
to  the  War  Savings  Bond  payroll  plan,  MGM's 
Detroit  office  was  awarded  the  "Minute  Man" 
flag  and  certificate  of  award  by  Frank  N.  Isbey 
(right).  State  Director  of  War  Savings  Bond  sales. 
Frank  J.  Downey  (left),  resident  manager  for 
Loew's,  accepted  the  award  in  behalf  of  the 
employes  who  are  represented  by  Miss  Evelyn 
Lademan  and  Miss  Gertrude  Rosemann. 


HE-NAN  DRAMA  OF  THE  HGHTING  NORTH! 


A  doctor  fleeing  a  shock- 
ing  murder  scandal 
crashes  in  the  primitive 
Alaskan  wilderness  •  •  • 
and  flnds  the  most  start- 
ling adventure  of  his  life! 


3uld  do  honor 
studio 


HARRISON'S  REPORTS 


•Crammed  with  good  enter; 
,-„.entforthemas^-,,E- 
direction,  fme  casr 

SHOWMEN  S 
TRADE  REVIEW 

.  finished,  PO'-'^^^  jjVe 
easily  have  run  ott  tne 
ight  easily 
assembly  hne  of  a  toP 
studio. '       ^^^^  BULLETIN 

.V^ell-produced,  written,  di- 

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HENRY  •MORGAN 


Produced  by  MAURICE  KING 

Associate  Producer  FRANKLIN  KING  •  Directed  by  WILLIAM  K.  HOWARD 
Screenplay  by  Henry  Blankford  •  From  the  story  "Klondike"  by  Tristrom  Tupper 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


May  2,  1942 


Sho  wmen  Lend  Their  Aid  in 
Book  Drive,  Civilian  Defense/ 
Introducing  Scott  &  Carter 

While  we  can't  report  outright  the  state  of 
the  weather,  we'll  have  you  know  it  has  been 
this  way  and  that  way  recently.  One  of  our 
editorial  associates,  who  for  years  has  basked 
in  the  tropical  sunshine  of  a  southern  state,  pre- 
fers the  climate  this  way,  longs  for  his  native 
state  when  it's  that  way.  As  for  ourselves,  we'll 
take  it  either  way,  and  like  it.  However  impor- 
tant the  weather  may  be  to  a  lot  of  people,  there 
are  other  things  of  greater  interest  to  us  at  the 
moment,  so  let's  tackle  them. 

During  the  Victory  Book  Campaign,  pa- 
trons were  urged  to  bring  books  with  them 
to  the  show.  Judging  from  the  program  for 
the  New  Paltz  Theatre,  New  Paltz,  N.  Y., 
issued  by  Manager  Thomas  di  Lorenzo,  pa- 
trons who  brought  books  to  his  showplace 
had  only  to  pay  a  tax  and  see  the  show.  If 
we  interpreted  di  Lorenzo's  offer  correctly, 
and  we  think  we  have,  his  gesture  is  worthy 
of  praise,  and  should  win  added  goodwill  for 
his  theatre  and  himself.  We  hope  that  the 
response  on  the  part  of  New  Paltz  patrons 
was  encouraging.  Furthermore,  we  feel  sure 
the  USO  will  be  glad  to  get  all  the  books  it 
can;  so  if  you  can  possibly  set  aside  an  even- 
ing for  duplication  of  di  Lorenzo's  fine  patri- 
otic gesture,  we  suggest  you  do  so.  Your 
local  USO  headquarters  or  public  library 
will  be  glad  to  cooperate  with  you,  and  will 
help  you  in  seeing  that  the  books  are  turned 
over  to  the  proper  officials. 

In  Baltimore,  Md.,  Alanager  Will  Briemann 
is  still  doing  his  bit  on  behalf  of  Civilian  De- 
fense. Each  week,  in  his  program  for  the 
Ambassador  Theatre,  he  gives  vital  information 
which  every  citizen  should  know.  Last  week, 
for  example,  he  gave  "helpful  hints  on  air  raids," 
and  this  week  he  published  suggestions  on  "how 
to  handle  incendiary  bombs."  Granted  that  a 
large  number  of  people  are  well  posted  on 
Civilian  Defense,  there  are  still  many  who  have 
no  idea  of  what  should  be  done.  Thus,  in  de- 
voting space  in  his  program  to  this  salient  topic, 
Briemann  is  performing  a  public  service,  and  he 
should  be  commended  for  it  by  Baltimore 
Civilian  Defense  officials. 

Before  we  received  a  letter  the  other  day,  the 
only  knowledge  we  had  of  Harlan,  Ky.,  was 
that  coal  mines  were  located  there.  But  now  we 
know  that  two  fine  showmen — Leon  Scott  and 
Ken  Carter — are  also  located  there,  and  that 
their  selling  activities  for  Schine's  Margie 
Grand  Theatre  during  the  past  few  weeks  have 
kept  them  as  busy  as  beavers.  Since  many  of 
their  stunts  are  eligible  for  discussion  in  this 
department,  we'd  like  to  report  a  few : 

As  part  of  the  advance  campaign  on  "The 
Vanishing  Virginian,"  Scott  and  Carter  made 
up  red,  white  and  blue  stickers  containing 
this  copy:  "If  V  Stands  for  Victory,  What  is 
VV?"  Likewise,  ahead  of  the  showing  of 
"To  the  Shores  of  Tripoli,"  stickers  were 
made  up  in  patriotic  colors  with  this  copy: 
"Be  the  First  to  See  the  First  to  Fight! 
T  T  S  O  T  Coming  to  Schine's  Margie 
Grand  Theatre."  The  exploitation  team  ad- 
vises us  that  "these  were  used  well  in  ad- 
vance of  our  regular  campaign,  and  were 
simply  to  stimulate  interest."  That  they  did 
we  have  no  doubt. 

On  "Dangerously  They  Live,"  Scott  and 
Carter  put  out  an  effective  herald.  Featuring 
an  American  Eagle  at  the  top  and  a  stars  and 
stripes  border  on  either  side,  the  front  page  was 
patriotic  in  its  color  design.  This  copy  stood 
out:  "You  Can't  Scare  Us — Or  Stop  US!" 
(The  "US,"  of  course,  stood  also  for  United 
States.)    The  inside  spread  was  occupied  with 


side  of  the  ad,  in  a  variety  of  type-faces,  were 
samples  of  the  "slanguage"  used  in  the  pic- 
ture (see  cut).  Ads  from  two  cooperating 
merchants  occupied  the  third  page,  while  half 
of  the  fourth  contained  more  selling  copy. 
At  the  bottom  was  this  timely  observation: 

"The  Average  American  Wishes  .  .  .  He 
had  Einstein's  brains.  Gable's  looks,  Tibbett's 
voice,  Joe  Louis's  strength,  Alorgan's  dough — 
and  Hitler's  obituary  notice." 

We're  grateful  to  Scott  and  Carter  for  send- 
ing us  the  material  and  we  hope  we  hear  from 
them  frequently. 

By  the  way,  if  any  of  our  members  are 
eager  to  help  increase  the  sale  of  War  Bonds 
and  Savings  Stamps,  we  hope  they  adopt 
the  plan  so  successfully  carried  out  by  Mana- 
ger Robert  Griffith  of  the  Plaisance  Theatre, 
Chicago,  as  reported  in  STR,  April  18,  page 
14.  If  you  haven't  read  the  story,  we  urge 
you  to  do  so  now,  and  then  get  into  action. 
Griffith's  activities  should  be  duplicated  in 
every  theatre  throughout  the  nation. 

Whoa !  There's  the  danger  signal !  We'll 
have  to  stop  now,  but  we'll  be  back  next  week. 
Be  sure  to  take  time  out  between  your  show- 
manship activities  to  buy  Bonds  and  Stamps. 


Selling  Tire'  With  Fire 

Note  the  scorched  edges  of  the  herald  reproduced 
above;  that's  because  it  contained  news  "so  hot 
it  has  scorched  the  paper."  Issued  on  behalf  of 
"Ball  of  Fire,"  a  Samuel  Goldwyn  production  re- 
leased through  RKO-Radio,  the  selling-piece  was 
actually  scorched,  attracted  more  than  average 
attention.  Credit  Leon  Scott  and  Ken  Carter, 
Margie  Grand  Theatre,  Harlan,  Ky.  What  you 
see  above  is  the  herald's  second  page. 


Cottom's  Satanic  Street  Ballyhoo 
Sells  'All  That  Money  Can  Buy' 

Pedestrians  of  Bakersfield,  Calif.,  saw  a 
strange  sight  one  day  recently :  a  sinister- 
appearing  figure,  a  sort  of  combination  Gypsy 
and  mummy  with  a  sign  on  his  back,  toddling 
along  the  sidewalks.  Weirdly  costumed,  the 
figure  wore  the  mask  of  a  bearded  Satan. 

Recovering  from  their  surprise,  the  pedes- 
trians read  this  copy :  "See  the  exciting  drama 
of  a  man  who  lost  his  soul." 

It  was  an  intriguing  stunt  used  by  Manager 
Bob  Cottom  of  the  Nile  Theatre  to  whip  up 
interest  in  the  local  showing  of  "All  That 
Aloney  Can  Bu}'." 


an  eye-catching  ad  for  the  picture,  while  on 
the  back  was  an  institutional  message  hailing 
the  Margie  Grand  as  the  "brightest  spot  on 
Central  Street." 

Their  herald  on  "Ball  of  Fire"  constituted 
the  re-hash  of  an  old  gag,  but  at  least  it  was 
new  to  Harlanites.  Actually  scorched  by 
fire,  it  featured  this  "hot"  copy  on  the  front 
page:  "Here's  Hot  News!  ...  So  Hot  It  Has 
Scorched  the  Paper!  Next  Page,  Please." 
The  second  page  had  the  headline,  "Our 
Easter  Gift  to  Harlan,"  at  the  top,  while  cen- 
tered was  an  ad  on  the  picture.    On  either 


Fitzpatrick's  Two  Swell  Stunts 

Working  in  cooperation  with  the  local  Cham- 
ber of  Commerce,  Ed  Fitzpatrick,  Loew's  Poli, 
Waterbury,  Conn.,  held  a  contest,  wit'n  all  lead- 
ing stores  participating,  to  find  the  "Woman 
of  the  Year,"  in  connection  with  his  engagement 
of  the  Spencer  Tracy-Katharine  Hepburn  film. 
He  also  arranged  a  chain  telephone  stunt  by 
having  usherettes  call  leading  club  women  and 
pledging  them  to  call  at  least  three  more  people 
and  tell  them  about  the  film. 


APRIL,  1942  INDEX 

A  listing  of  the  highlights  of  the  past  month's  issues 
of  STR  indexed  and  cross-indexed  for  ready  reference 


Advertising  Clinic   April  4,  p.  39 

Equipment  and  Maiiitenance 

April  25,  pp.  25-35 
Exploitation  Campaigns — by  Pictures 

Babes  on  Broadway  April  11,  p.  22 

Ball  of  Fire  April  4,  p.  38; 

April  11,  p.  18;  April  18,  p.  19 

Captains  of  the  Clouds  April  25,  p.  20 

Citizen  Kane   April  11,  p.  21 

Dive  Bomber   April  11,  p.  25 

Dumbo   April  25,  p.  16 

Fleet's  In   April  25,  p.  18 

Hold    Back    the    Dawn  April  4,  p.  38 

Joan  of  Paris  April  11,  p.  16 

Jungle    Book   April  11,  p.  22 

Keep    'Em    Flying  April  4,  pp.  29,  38; 

April  11,  p.  21 

Kings  Row   April  4,  p.  38 

Man  Who  Came  to  Dinner ..  April  11,  p.  20 

Married  Bachelor   April  11,  p.  18 

Mayor  of  44th  Street  April  25,  p.  17 

Playmates   April  4,  p.  37;  April  11,  p.  23 

To  the  Shores  of  Tripoli. ..  .April  18,  p.  23 
Woman  of  the  Year  April  4,  pp.  37,  40 


Exploitation  Campaigns — by  Stunts 

April  Fool  Show  April  11,  p.  22 

Circulating  Library   April  18,  p.  24 

Cooking  School   April  18,  p.  22 

Glee  Club  Contest  April  25,  p.  17 

Most  Popular  Teacher  Contest 

April  4,  p.  38 

Street  Stunts   April  4,  p.  37 

Typical  American  Children  Contest 

April  11,  p.  21 

Helpful  Hints  April  4,  p.  30;  April  11,  p.  18 

March,  1942,  Index  April  4,  p.  38 

Mother's  Day   April25,  p.  17 

Showbuilder   April  4,  pp.  45-53 

Showmanalyses 

Jungle  Book  April  4,  p.  44 

Invaders   April  11,  p.  24 

Tuttles   of  Tahiti  April  18,  p.  20 

Suicide  Squadron   April  25,  p.  24 

Streamlining  the  Press  Book.  .April  11,  p.  15; 

April  18,  p.  24;  April  25,  p.  18 

Value  of  Lobby  Space  AprillB,  p.  19 

Winning  New  Patrons  April  4,  p.  29 


May  2,  1942  SHOWMEN'S    TRADE    REVIEW  Page  11 


Advance  Campaign  for 
'My  Gal  Sal'  Declared 
Most  Elaborate  in  Years 

Opening  of  "Mj-  Gal  Sal"  at  the  Roxy  The- 
atre in  Xew  York  was  launched  with  one  of 
the  most  elaborate  advance  campaigns  in  many 
years. 

Because  of  the  many  exploitation  possibilities 
in  the  Technicolor  musical  romance,  20th  Cen- 
tury-Fox scheduled  a  buildup  which  started  two 
days  before  the  film  opened,  with  a  special 
preview,  dance  and  "blind  date"  party  for  500 
service  men  and  500  working  girls  invited 
through  the  New  York  Civilian  Defense  Recrea- 
tion Welfare  and  Hospitality  Committee,  of 
which  Mrs.  Sidney  C.  Borg  is  chairman. 

Each  of  the  men,  representing  all  branches  of 
service,  on  arriving  at  the  Roxy,  received  a 
numbered  ticket,  w'ith  the  corresponding  number 
being  held  by  one  of  the  girls.  Couples  were 
paired  by  Gae  Foster  girls  acting  as  usherettes, 
and  were  handcuffed  together  for  the  special 
preview  of  "My  Gal  Sal,"  and  the  Roxy  stage 
show. 

Following  the  performance,  the  service  men 
and  their  "blind  dates,"  as  well  as  the  Gae 
Foster  girls,  were  guests  of  the  Roxy  at  a  dance 
in  the  rotunda  of  the  theatre.  Refreshments 
were  ser\-ed.  and  noted  specialty  acts  enter- 
tained the  party. 

Part  of  the  evening's  program  was  a  broad- 
cast from  the  Roxy  lobby  of  the  Frank  Crumit- 
Julia  Sanderson  radio  quiz  show,  "Battle  of  the 
Sexes,"  with  the  service  men  competing  against 
their  "blind  dates"  for  the  prizes  oftered. 

Street  ballyhoos  plugging  the  film  were  in 
the  form  of  old-fashioned  open  barouches  tour- 
ing the  Wall  Street  and  Times  Square  areas, 
and  other  populated  sections  of  the  cit\-.  Each 
barouche  featured  an  old-fashioned  quartette  of 
mixed  voices,  singing  songs  from  "^ly  Gal  Sal." 

Music  from  the  film  came  in  for  its  share  of 
the  advance  buildup.  In  addition  to  dozens  of 
music  store  displays.  Advertising  and  Publicity 
Director  A.  M.  Botsford's  stafT  arranged  for 
a  number  of  "Gay  Nineties"  quartettes  to  be 
spotted  in  leading  hotels  and  night  clubs,  to 
feature  the  songs  with  plugs  for  the  film.  In 
addition  to  these  plugs,  picture  songs  were 
featured  for  the  entire  week  on  such  recorded 
programs  as  the  Milkman's  Matinee,  Make- 
Believe  Ballroom,  the  Victor  Record  show,  and 
many  others.  Spot  announcements  were  used, 
as  well  as  a  15-minute  transcription  featured 
on  Station  WXEW. 

National  radio  programs,  including  the  Kate 
Smith  show  and  Kay  Kyser's  Musical  Quiz, 
were  tied  in  to  plug  picture  songs,  with  appro- 
priate credits. 

Local  advertising  budget  for  the  picture,  ac- 
cording to  Botsford,  ran  more  than  three  times 
normal  figures,  while  the  mechanical  and  neon 
lighted  front  is  the  most  elaborate  and  costly 
in  the  historj'  of  the  Roxy.  It  combines  moving 
neon  figures  and  moving  colored  still  displays, 
with  film  music  hooked  up  as  background  for 
the  stills. 

Part  of  the  extra  advertising  budget  was 
used  for  extra  heavy  concentrations  of  poster 
paper  in  midtown  subway  stations,  with  greatest 
coverage  in  the  Times  Square  and  50th  Street 
districts. 


Bicycle  Ballyhoo  Clicks      Winners  Named  In 

Paramount-Loew*s 


With  the  freezing  of  bicycles  for  civilian 
use  getting  front-page  publicity,  Manager 
Frank  Culp  of  the  Tabor  Theatre,  Denver, 
decided  to  capitalize  on  the  order.  So  he 
rounded  up  a  tandem,  put  a  fellow  and  girl 
in  '90s  attire  on  it.  sent  it  around  town. 
Advertising  copy:  "Whether  you  Drive  Your 
Car,  Grab  a  Bus  or  Use  This  Bicycle  for 
Two,  See  '  name  of  attraction  I  at  the  Tabor." 

It  still  isn't  too  late  for  you  to  profit  by 
Gulp's  showmanship. 

Floyd  Ties  in  RKO  Radio  Week 
With  the  South  Dakota  Exposition 

^lanager  Joseph  Floyd  of  the  Hollywood  the- 
atre, Sioux  Falls,  S.  D.,  tied  in  with  the  South 
Dakota  Exposition  Food  and  Industrial  Show 
as  the  highlight  of  his  campaign  for  his  RKO 
Radio  Pictures  Week  which  featured  "The  Tut- 
tles  of  Tahiti,"  "Mexican  Spitfire  at  Sea"'  and 
"\'alley  of  the  Sun."  The  Exposition,  a  yearly 
event  at  Sioux  Falls,  plays  to  over  20,000  people, 
and  is  considered  an  important  event  in  this  part 
of  the  countrj'. 

Floyd  took  a  booth  at  the  show  and  installed 
a  35mm.  projection  machine  and  equipment  and 
ran  "trailers"  of  the  three  features  for  the 
patrons  visiting  the  Exposition.  Floyd  also 
decorated  the  booth  with  production  stills  from 
the  pictures  in  addition  to  scenes  from  other 
RKO-Radio  releases. 

Floyd  also  distributed  5,000  cardboard  keys 
to  patrons  visiting  the  RKO  booth  during  the 
Exposition.  Each  key  bore  a  serial  number 
and  during  RKO-Radio  week  numbers  were 
posted  in  the  theatre  lobby  with  holders  of  keys 
bearing  numbers  corresponding  with  those  posted 
in  the  lobby  receiving  guest  tickets  to  the  Hol- 
lywood. 


Party  for  'Women  of  Year' 

A  theatre  party  for  Boston's  outstanding 
"women  of  the  year"'  highlighted  Joe  Longo's 
campaign  for  the  State  and  Orpheum  showings 
of  "Woman  of  the  Year."  Longo  also  had 
Boston  U.  students  compete  for  cash  prizes  for 
the  best  review  of  the  picture. 


Good  Time  Was  Had  by  All 

Eighteen  members  of  the  New  York  chapter 
of  the  "Always  in  My  Heart"  Clubs  played 
hostesses  to  eighteen  soldiers  at  dinner  and  the 
opening  of  the  picture  at  the  Strand  Theatre. 


Great  Idea  for  Merchant  Tieup 


Confronted  with  the  cartoon  shown  above.  Fox 
West  Coast  exhibitors  have  been  urged  by  their 
superiors  to  use  it  as  a  basis  for  a  merchant  tie- 
up  featuring  a  "  'Dumbo'  White  Elephant  Sale." 
We  think  the  idea  potent  enough  to  be  brought 
to  the  attention  of  other  showmen  who  have  yet 
to  play  the  Walt  Disney-RKO  Radio  feature. 


Exploitation  Contest 

With  the  Borough  of  Brooklyn  declared 
winner  and  a  three-way  tie  for  second  place 
scored  by  the  Bronx,  Manhattan  and  Queens- 
^^'estchester  sectors,  the  Paramount  -  Loew 
showmanship  contest,  "Battle  of  the  Boroughs,'" 
for  which  Paramount  contributed  $2,500  in  War 
Bonds  as  prizes,  came  to  a  successful  con- 
clusion this  week. 

The  contest,  which  awarded  prizes  to  Loew 
showmen  achieving  the  best  records  with  eight 
recent  Paramount  pictures,  divided  the  Loew 
theatres  into  four  units:  The  Bronx,  with  14 
theatres ;  Brooklyn,  with  19 ;  ^lanhattan,  with 
22,  and  the  Queens-Westchester-North  Bergen 
sector,  with  12.  To  the  manager  of  the  theatre 
making  the  best  showing  in  each  borough,  a  $100 
U.S.  War  Bond  was  awarded,  and  to  the  assistant 
manager  of  the  same  theatre,  a  $50  bond.  Every 
assistant  manager  in  the  winning  borough  re- 
ceived a  $50  bond  and  ever\-  assistant  manager 
in  the  next  best  borough  received  a  $25  bond. 

In  the  theatre  division  of  the  contest,  the 
Ivameo  Theatre  of  Brooklyn  was  first  choice, 
thereby  winning  for  Manager  Harry  Brown  and 
Assistant  Manager  John  O'Connor  each  a  $100 
bond.  In  the  Bronx,  the  American  was  the  win- 
ning theatre — and  Gilbert  Marbe  received  a  $100 
bond  and  Assistant  Bill  Klenert  a  $50  bond  in 
addition  to  the  $25  bond  which  he  received  with 
other  Bronx  assistants. 

The  Delancey  Street  was  winner  in  ]\Ianhat- 
tan.  This  gave  Al  Gutterman  a  $100  bond  and 
Assistant  Buddy  Neustein  a  $50  and  a  $25  bond. 
In  the  Queens-Westchester  division,  Alt.  Vernon 
led  the  list.  George  Aliner  received  a  $100  bond, 
while  Assistant  Edward  Lucev  received  both  a 
$50  and  $25  bond. 

Assistant  managers  in  the  Brooklyn  division  who 
received  the  S50  bonds  were :  Harrj-  Shamp  of  the 
Alpine;  Theodore  Blum.  Baj-  Ridge;  Robert  Frank], 
Bedford,  Harold  Prevalle,  Boro  Park;  Sam  Kaplan. 
Brevoort :  Samuel  Surrif,  Broadway;  Herbert  Schoe- 
nof.  Century;  Eugene  Rosen,  Coney  Island;  Seymour 
L.  Mayer,  46th  Street ;  Louis  Kramer,  Gates ;  John 
O'Connor.  Kameo;  Harry  Weiss,  Kings;  William 
Carroll,  Jlelba ;  Edward  Schwartz,  Oriental ;  Milton 
Schwartz,  Palace;  Harold  Zeltner,  Pitkin;  Samuel 
Fromson,  Premier,  and  Bert  Shopenn  of  the  Warwick 
theatre. 

One  of  the  highlights  of  the  campaign  was  the 
fact  that  four  assistant  managers,  now  in  mili- 
tary service,  were  among  the  winners.  Marines 
Leonard  Mayer  and  Harold  Zeltner  of  the  46th 
Street  and  Pitkin  Theatres,  respectively,  will 
each  receive  a  $50  bond.  Private  Ben  Singer 
and  Private  Kenneth  Tower,  of  the  Prospect 
and  Triboro  Theatres,  respectively,  will  each 
receive  a  $25  bond. 

The  eight  Paramount  pictures  selected  for 
the  contest  were  "Nothing  But  the  Truth," 
"Buy  Me  That  Town,"  "Hold  Back  the  Dawn," 
"Henry  Aldrich  for  President,"  "Skylark,'' 
"New  York  Town,"  "Birth  of  the  Blues"  and 
"Niffht  of  Tanuarv  16." 


Autographed  Copies  as  Prizes 

Copies  of  "The  Vanishing  '\^irginian,"  auto- 
graphed by  Frank  Morgan,  were  awarded  for 
the  best  essays  on  "Why  I  Like  Frank  Alorgan 
in  etc,"  bv  G.  L.  Tucker,  Kimo,  Albuquerque, 
N.  AI. 


BUY  WAR  SAVINGS  BONDS  and  STAMPS 


TO  THE  mothers' 
OF  AMERICA! 

The  spring  offensive  of  the  motion  picture  industry 
As  vital  as  a  military  campaign  I 
Starts  Saturday,  May  30th. 
16,000  strong  and  raring  for  action 
The  Theatres  of  America 
In  one  great  concerted  movement 
Will  place  on  sale  in  lobby  or  at  box-office 

(continued  above) 


{continued) 


War  Bonds  and  Stamps  for  Victory! 

ith  all  the  showmanship  at  our  command, 
^ith  all  our  hearts  and  souls 
We  pledge  the  Mothers  of  America 
To  fight  this  battle  of  the  home  front 

o  that  the  weapons  of  war  will 
More  than  ever  pour  from  the  factories: 

hunderous  tanks  to  back  your  boys 
Clouds  of  planes  to  support  your  sons- 
America's  fighting  machines  in  engulfing  torrents 
To  sweep  the  way  for  your  loved  ones 
To  Victory! 


THEATRE  DRIVE  FOR  WAR  BONDS  AND  STAMPS! 

I  Sponsored  by  the  Theatre  Division  of  the  War  Activities  Committee  of  the  Morion  Picture  Industry 

I  Notice  to  Exhibitors:  A  giant  Campaign  Book  for  Theatre  War  Stamp  and  Bond  Action  is  in  preparation.  You, 

I  will  receive  one  shortly.  It  tells  you  how  to  fulfill  your  part  in  America's  crucial  war  effort.  It  presents  publicity, 

I  advertising,  showmanship  to  make  your  theatre  outstanding  and  an  inspiration  to  your  community.  In  union, 

I  diere  is  strength.  Let  the  motion  picture  theatres  of  America  be  at  the  forefront  of  the  home  front. 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


May  2,  1942 


Play  Up  Bargain  and  Special 
Appeal  Angles  in  Selling  Shows 


This  business  of  selling  happiness  frequently 
suffers  because  there  are  so  many  avenues  of 
sales  approach  that  the  salesman  gets  lost  try- 
ing to  show  his  prospects  the  way  to  the  box- 
office. 

The  average  program  presents  a  maze  of 
means  to  attract  business,  and  many  a  man- 
ager is  tempted  to  accept  the  line  of  least  re- 
sistance with  the  result  that  the  sameness  of 
the  effort  not  only  fails  to  encourage  new  busi- 
ness but  ceases  to  have  appeal  to  the  old  regu- 
lars who  make  the  operation  profitable. 

It's  not  good  business.  It's  not  good  sense. 
Yet  a  lot  of  us  do  it. 

Every  program  is  so  packed  with  sales  pos- 
sibilities that  there  is  little  reason  for  sameness 
in  advertising  effort.  If  time  is  taken  to  analyze 
the  appeal  of  features ;  the  type  of  short  sub- 
jects; the  headlines  in  the  newsreel ;  the  show- 
man can  go  out  after  a  new  batch  of  customers 
for  every  show — and  still  keep  the  regulars  so 
well  satisfied  with  the  promises  held  forth  that 
they  will  be  waiting  for  the  box-office  to  open. 

If  a  fellow  knows  his  town  he  can  arrange 
for  the  construction  of  shows  that  will  contain 
the  kind  of  short  features  that  attract  the  stay- 
at-homes.  Maybe  he  can't  get  them  all  at  one 
time  but  it  he  keeps  plugging  at  it  with  special 
attention  to  the  factional  make-up  of  his  patron 
pattern  he'll  soon  have  them  all  coming.  The 
features  made  from  widely  read  novels  will  get 
the  literary-minded  and  the  busy  business  man 
will  be  enticed  by  the  newsreel — particularly  if 
he  is  advised  that  you  have  the  "pictures  of  the 
headlines"  on  your  program. 

Of  all  the  mistakes  made  by  managers  in 
failing  to  get  the  very  utmost  of  patron  appeal 
for  every  advertising  dollar  spent  the  newspaper 
ad  is  most  flagrant.  The  display  advertisement 
is  the  most  costly  single  unit  of  expense  and,  in 
many  instances,  seems  to  be  given  the  least  at- 
tention. It  is  wasted  effort  and  money  to  take 
art  and  copy  from  a  press  sheet  without  studied 
thought  of  the  attention  draw  and  reader  inter- 
est of  the  medium  in  which  they  are  to  be  used. 
Placement  of  art,  phrasing  of  copy,  balance  of 
display,  layout,  and  possible  position  should  be 
given  exceedingly  careful  scrutiny  before  any 
newspaper  ad  is  approved  for  publication. 

Another  frequent  oversight  in  the  constant 
chase  for  new  business  is  the  failure  to  take  ad- 


Heads  Popped  Up  Behind  Shells 

Manager  Robert  Busch  of  the  Jeffery  Theatre, 
Chicago,  went  "Great  Guns"  with  his  lobby  dis- 
play for  the  20th  Century-Fox  picture  of  that 
name.  From  behind  the  large  compo-board 
shells,  the  heads  of  Laurel  and  Hardy  popped  up 
alternately. 


vantage  of  the  human  instinct  to  "buy  bargains," 
and  make  the  show  look  like  a  lot  for  the  money. 
Entirely  too  often  the  surrounding  program  is 
covered  with  a  mere  "News  and  Shorts." 

The  shorts  are  one  of  the  best  means  of  get- 
ting at  the  once-in-a-while  customer  and  should 
be  capitalized  on  to  the  fullest.  The  foreign 
element  of  your  community  will  attend  subjects 
concerning  the  part  of  the  world  that  holds  their 
fondest  memories ;  the  younger  people  will  be 
attracted  to  name  band  reels ;  the  sport  lovers 
to  subjects  in  which  they  are  interested!  and, 
the  newsreel  of  today  has  potent  appeal  for  the 
tired  business  man  who  wants  to  keep  abreast 
of  the  world  news. 

One  thing  is  certain.  A  show,  like  any  other 
merchandise,  is  viewed  by  the  buyer  in  relative 
value  and  importance  to  the  emphasis  and  en- 
thusiasm evidenced  in  the  seller's  manner  of 
presentation.  Make  your  show  look  big!  Treat 
it  importantly !  Make  the  quality  and  quantity 
of  your  offering  look  like  a  bargain !  Sell  every 
unit  that  goes  on  your  screen !  Try  to  make 
everybody  really,  want  to  attend ! 


Effective  Lobby  Layout  Draws 
Attention  to  'Kings  Row'  in  Detroit 

An  unusual  and  highly  effective  lobby  layout 
was  arranged  by  Earl  J.  Hudson,  general  man- 
ager of  United  Theatres,  Detroit,  for  advance 
exploitation  of  "Kings  Row." 

The  setup  distributed  throughout  the  theatre 
lobby  included  a  circulated  library  booth,  which 
was  well  patronized  by  patrons  eager  to  read 
the  best-seller  from  which  the  picture  was  made ; 
six  large  easel  displays,  each  with  blowup  of  a 
dramatic  scene  from  the  film  and  headlined  by 
a  single  keynote  word,  such  as  "Desire !," 
"Fear!,"  "Brutality!,"  etc.;  also  six  inside  lobby 
door  panels  carrying  out  this  same  motif,  and 
finally  six  inside  lobby  doors  inscribed  solely 
with  an  intriguing  question  mark  and  "A  Secret 
Behind  Every  Door  I" 

Hudson  said  the  displays  proved  an  attraction 
in  themselves. 


Authenticated  Stunts  Used  by  Showmen — 
You  Can  Use  Them  Too — To  Your  Benefit 


A  small  town  exhibitor,  who  was  experi- 
encing an  extremely  low  ebb  in  business, 
made  up  his  mind  to  go  "all  out"  for  busi- 
ness on  every  picture  he  played  and  that  he 
would  not  be  satisfied  until  he  had  taken  a 
gross  for  two  days  equivalent  to  the  average 
low  weekly  receipts. 

Realizing  that  roadside  billing  would  be 
quite  a  factor  in  his  rural  community,  he 
solved  the  absence  of  posting  locations  in  a 
novel  and  effective  manner.  At  the  lumber 
yard  he  purchased  a  bundle  of  building  laths 
and  from  one  of  his  larger  stores  bought  a 
supply  of  heavy  wrapping  paper.  The  laths 
were  nailed  to  form  a  frame  to  carry  a  one 
sheet  and  the  heavy  paper  applied  to  the 
frame.  On  this  was  posted  two  one  sheets, 
one  on  either  side.  Then,  using  heavy  cord 
tied  to  either  end  of  the  top  frame  structure, 
he  went  along  the  roads  leading  to  his  town 
and,  with  the  aid  of  a  long  pole,  hung  the 
improvised  frames  from  the  protruding 
branches  of  trees.  The  cord  was  long  enough 
to  allow  the  frame  to  hang  loose  with  the 
result  that  even  the  slightest  breeze  lent 
animation  to  the  displays.  The  roads  had 
never  before  been  used  for  billing  and  the 
result  of  the  unusual  approach  repaid  his 
resourcefulness  with  receipts  that  measured 
even  beyond  his  self  imposed  goal. 




Merchandising  the  Movies 

Printed  Salesmanship  for  the  Theatre 


Third  of  a  series  of  articles  by  a  merchandising 
expert  on  the  subject  of  reaching  non-theatre- 
goers via  advertising  and  publicity. 

By  W.  E.  Mack 

A  bookmaker,  who  is  a  printer  and  publisher 
of  books,  rather  than  a  student  of  sprinters  and 
track  odds,  discussing  his  pleasing  profits  of 
last  year,  looks  forward  to  an  even  better  1942. 
This  man  sells  books  verging  on  the  cultural 
or  highbrow  field,  and  does  not  bother  with  one 
or  two  syllable  releases.  Further  commenting 
on  his  affluence,  he  remarked  that  the  older 
people  of  the  country  are  now  busily  engaged 
in  catching  up  with  their  culture — in  acquiring 
knowledge  that  seemed  superfluous  a  decade 
ago. 

In  between  times  older  people  are  entertain- 
ing or  being  entertained  by  friends  at  card  par- 
ties, and  one  or  two  evenings  are  devoted  to 
listening  to  favorite  radio  programs.  A  real 
heavy  "heavy"  book,  by  Burnham,  "The  Man- 
agerial Revolution"  is  selling  in  the  tens  of 
thousands,  and  has  been  a  best  non-fiction  seller 
for  many  months. 

These  people,  little  knowing  that  today's 
movies  are  so  far  ahead  of  those  produced  even 
five  years  ago,  are  unaware  that  the  very  mental 
fare  they  seek  in  heavy  tomes  is  flashing  across 
the  thousands  of  screens  each  night  labeled 
"movie  entertainment,"  told  in  a  much  more  in- 
teresting manner. 

They  can  go  to  the  movies,  for  their  children 
are  past  18  years  of  age ;  home  responsibilities 
are  lessened  and  free  evenings  are  available. 
But  too  many  of  this  cross  section  of  America 
taboo  the  movies,  for  reasons  that  are  partly 
downright  silly,  partly  because  they  have  lost 
a  habit  of  their  younger  days,  but  mostly  because 
of  a  preconceived  notion  that  movies  are  not 
worth  the  spending  of  their  time. 

When  these  oldsters  were  younger  they  really 
had  to  travel  to  see  a  movie.  The  seats  were 
hard,  the  lights  poor,  and  pictures  far  removed 
in  quality  compared  to  those  of  this  moment. 
It  is  an  odd  commentary  on  the  habits  of  Ameri- 
can people  that  the  better  the  mechanical  end 
of  pictures,  the  better  the  physical  comfort  of 
the  theatre,  the  more  convenient  their  localities 
and  the  better  the  pictures,  the  less  do  older 
people  attend. 

How  to  get  those  in  this  important  group  to 
reclassify  their  thinking  has  become  a  most  im- 
portant problem  for  the  industry.  That  a  dent 
has  been  made  in  the  armor  of  negative  pre- 
judging  of  pictures,  on  the  part  of  these  older 
people,  is  noted  in  the  gradual  increase  in  the- 
atre attendance.  But  this  increase  should  be 
accelerated. 

There  might  be  one  practical  line  of  approach, 
aside  from  the  regular  forms  of  promotion,  sug- 
gested by  the  comment  of  our  book  making-pub- 
lisher friend  in  the  first  paragraph. 

Why  not  reach  this  lost  audience  at  "the 
point  of  sale"  (their  local  theatre)  with  "cul- 
tural" printed  matter.  The  mechanics  would 
be  to  give  their  sons  and  daughters,  as  they 
leave  the  theatre,  a  magazine  or  booklet  to  take 
into  that  home  citadel  of  opposition  and  do  a 
selling  job  right  in  the  armchairs  of  the  oldsters. 

Obviously  a  program  announcement,  with 
small  reproductions  of  current  newspaper  copy 
falls  short  of  the  objective.  The  folks  wanted 
are,  in  the  main,  immune,  also,  it  seems,  to 
"fan  magazines."  Neon  lights  and  colorful  lob- 
bies and  marquees  are  accepted  as  symbols  of 
the  place  where  a  movie  theatre  is  located,  but 
these  older  non-movie  attendees  have  lost  in- 
terest in  movies  so  there  is  glitter  but  no  urge 
for  them  to  attend  the  shows  when  they  see 
these  displays. 


Stills  Will  Do  the  Trick 

You  can  be  sure  of  getting  merchant  window 
space  with  attractive  stills. 


May  2, 1942 


SHOWMEN'S    TRADE  REVIEW 


Page  15 


Make  the  Most  of  All  Elements  in  Selling  Shows 

Theafremen  Can  Profit  by  Studying  Circus  Advertising  and  Publicity  Methods 


At  this  time,  when  the  circus  is  either  coming 
or  has  already  visited  your  town,  and  has,  or 
probably  will,  strike  smashing  blows  at  your 
attendance  during  its  stay,  examination  of  the 
methods  by  which  the  big  tops  succeed  in  at- 
tracting volume  business  is  in  order. 

When  the  circus  is  first  billed  in  a  town  a 
crew  of  experts  get  their  heads  together  to 
determine  how  it  can  best  be  sold  to  bring  the 
greatest  possible  returns.  The  extent  of  bill- 
ing, amount  of  newspaper  advertising,  method 
of  ballyhoo,  possible  civic  or  school  cooperation, 
and  all  other  avenues  of  bringing  the  exhibition 
to  the  attention  of  your  populace  is  gone  over 
thoroughly. 

From  this  rough  sketch  of  possibilities  the 
budget  is  set  and  the  advance  men  start  to  work 
with  the  result  that  every  angle  of  appeal  is 
exploited. 

Through  clever  news  stores,  attractive  paper, 
and  a  judicious  outlay  of  service  charge  passes, 
distributed  well  in  advance  to  generate  the 
highly  desirable  mouth-to-ear  advertising,  a 
goodly  portion  of  the  people  have  been  in- 
oculated with  the  "just-have-to-see-it"  germ  and 
are  busy  selling  the  idea  to  their  friends  and 
acquaintances. 

The  results  are  always  the  same — standout 
business  rain  or  shine. 

Now  let's  analyze  what  it  is  that  the  circus 
has  to  offer  that  is  more  alluring  than  the 
attractions  that  grace  your  screen.  The  answer 
is — not  a  thing !  Not  a  single  thing  that  is  not 
part  and  parcel  of  any  given  cycle  of  screen 
entertainment. 

To  get  right  down  to  facts  the  circus  is 
restricted  in  the  number  of  elements  of  enter- 
tainment it  can  present,  while  the  modern  picture 
theatre  has  every  possible  ingredient  of  amuse- 
ment at  its  beck  and  call.  Comedy,  thrills, 
spectacle,  color,  and  extravaganza,  is  the  entire 
stock  in  trade  of  the  circus.  The  theatre  has 
all  of  this,  and  in  far  wider  range,  together  with 
romance,  drama,  pathos,  tragedy,  topical  world 
happenings,  and  other  fields,  all  portrayed  with 
the  wide  array  of  shadings  and  nuances  that 
stimulate  greatest  audience  response. 

The  circus,  denied  this  wider  range  of  appeal, 
capitalizes  on  the  most  glaring  of  human 
frailities,  curiosity,  in  all  its  advertising.  They 
do  an  outstanding  job  of  creating  an  aura  of 
mystery  around  even  the  most  commonplace  of 
their  attractions  and  utilize  every  possible  fea- 
ture of  their  entertainment  in  hope  of  striking 
the  bulls-eye  of  curiosity  in  one  or  more  of  the 
persons  contacted. 

Look  over  the  circus  advertisement.  It's  not 
big,  yet  it  covers  a  wide  spread  of  activities. 
You'll  never  see  a  Ringling  ad  reading  "Mrs. 
and  Mr.  Garguantua,  and  other  things."  They 
give  the  works  to  every  piece  of  copy  regardless 
of  size  on  the  theory  that  the  big  Apes  will 
create  most  curiosity  but  those  who  like  trained 
dogs  and  ponies  ;  acrobats  ;  wild  animals  ;  clowns, 
etc.,  etc.,  will  also  be  intrigued. 

Of  course,  it  is  not  possible  for  the  theatre 
to  go  after  business,  program  to  program,  in 
the  manner  of  the  circus.  However,  it  is 
possible  for  the  theatrefnan  to  take  a  leaf  from 
the  circus  advertising  book  and  go  after  all 
the  people  of  the  community  for  whom  the 
various  units  of  his  program  have  appeal.  He 
can  coin  a  message  that  will  stimulate  the 
curiosity  of  those  interested  in  the  various 
elements  of  amusement  that  are  part  of  his 
feature  and  short  program  and  arrange  to  con- 
tact them  sufficiently  in  advance  of  the  play  date. 

The  established  theatre  man  knows  far  more 
about  the  likes  and  dislikes  of  the  people  than 
the  itinerant  circus  agent  or  carnival  man. 

The  theatre  man  has  far  more  units  of  enter- 
tainment of  far  more  varied  appeal  at  his 
disposal. 

The  theatre  man  has  a  finer,  better  equipped 
place  of  exhibition. 


Aids  in  Epidemic  Curb 

How  theatres  can  benefit  their  communities 
in  these  precarious  times  is  amply  demon- 
strated in  St.  Mary's,  Ohio,  where,  because  of 
a  typhoid  epidemic,  the  manager  of  the  St. 
Mary's  Theatre  has  virtually  transformed  the 
house  into  a  hospital  to  which  local  citizens 
come  for  innoculations  performed  by  doctors 
and  nurses. 

Choice  of  the  theatre,  according  to  a  front- 
page article  in  the  local  Evening  Leader,  was 
made  because  it  is  in  a  "central  location 
.  .  .  convenient  and  well  known  to  most 
residents  of  the  community." 


In  short,  the  theatre  man  has  better  mer- 
chandise, more  of  it,  more  elaborate  advertising 
matter,  and  a  finer  business  establishment. 

What,  then,  is  the  difference  which  tips  the 
scales  in  favor  of  the  circus? 

In  most  instances  it  boils  down  to  a  lack  of 
foresight  in  booking,  analysis  of  product  appeal, 
and  preparation  of  proper  material  to  intrigue 
theatre  attendance. 

As  mentioned  in  the  forepart  of  this  article, 
any  given  cycle  of  screen  entertainment  will 
embrace  every  possible  element  of  entertainment 
offered  by  the  circus  or  carnival.  If  the  theatre 
man  is  on  his  toes  and  makes  effort  to  contact 
the  followers  of,  or  adherents  to,  the  element  of 
entertainment  being  offered  it  will  be  possible 
to  take  the  edge  entirely  off  the  approach  of  the 
circus  or  carnival. 

Start  tomorrow  to  analyze  the  elements  of 
entertainment  that  are  part  of  your  show.  Pay 


particular  attention  to  the  short  subjects.  Check 
up  on  the  productions  you  have  coming  and 
the  available  shorts  that  will  create  best  balance, 
and  appeal  to  the  largest  number  of  persons  in 
your  community.  Arrange  to  book  your  pro- 
grams with  an  eye  to  balance  and  the  spotting 
of  the  shorts  to  fit  the  season  when  most  in- 
terest will  exist  with  the  most  people.  Buy 
and  present  special  subjects  calculated  to  attract 
the  various  club  members  who  are  not  normally 
theatre  patrons.  Whenever  you  have  a  scene 
in  a  picture  or  a  short  subject  that  contains 
something  of  interest  to  a  certain  group  go  after 
them  with  hammer  and  tongs — circus  fashion. 

It  takes  a  lot  of  planning — and  a  lot  of  work. 
You'll  have  to  put  more  effort  into  the  prepara- 
tion of  advertisements.  You'll  have  to  explore 
your  pictures  for  the  hidden  values  that  will 
appeal  to  small  groups  and  factions.  You'll  have 
to  pay  attention  to  the  available  short  product 
list  and  book  this  end  of  the  program  in- 
telligently. 

This  kind  of  effort  will  get  your  whole  com- 
munity in  the  frame  of  mind  where  seeking 
entertainment  or  recreation  means  "going  to  the 
theatre"  and  the  itinerants  will  have  a  tough 
time  breaking  even  in  your  town. 


Davis  Stresses  Timeliness 
in  Selling  "Bride  of  Buddha'' 

"Bride  of  Buddha"  is  now  in  its  second  week 
at  Jack  Davis'  Little  Carnegie  Theatre  in  New 
York.  Davis  is  playing  up  the  authorship  of 
Richard  Halliburton  along  with  the  timeliness 
of  tlie  locale  which  is  India  and  Tibet. 


SCREEN  PLAY  BY  OLIVE  COOPER  •  ROBERT  TASKER 
SUGGESTED  BY  A  STORY  BY  PAUL  ARMSTRONG,  JR. 

BUY  U.S.  DEFENSE  BONDS 


DENNIS  O'KEEFE 

RUTH  TERRY 
GLORIA  DICKSON 

ROMAN  BOHNEN 
GEORGE  E.  STONE 
SPENCER  CHARTERS 

DIRECTED  BT  BERNARD  VORHAUS 

A  REPUBLIC  PICTURE 


Page  16 


OWMEN'S    TRADE  REVIEW 


May  2,  1942 


ASTOR  PICTURES 


(SPENCER/ 

DRAFTED 


LAUGHS 


STREAMLINED  / 
VERSION  V 


DISTRIBUTED  BY: 


Astor — Atlanta 
Northeastern — Boston 
Pam-0 — Buffalo 
Special — Chicago 
Monogram — Cincinnati 
Monogram — Cleveland 
Astor — Dallas 
Commercial — Denver 
Allied — Detroit 

Capitol -Monogram — Indianapolis 
Majestic — Kansas  City 
Majestic  Dist. — Los  Angeles 

Superior- 


Astor — M  ilwaukee 
Producer's — M  inneapolis 
N ortheastern — New  H aven 
Times    Pictures — N.Y.C. 
Astor — New  Orleans 
Liberty — Omaha 
Astor — Phila. 
Crown — Pittsburgh 
Variety — St.  Louis 
Astor — San  Francisco 
Principal — Seattle 
Peerless — Washington 
-Toronto 


*7^e  Bo^-0Uice  Slani 


Home  in  Wyomin 


Republic  Western  67  mins. 

(Prod.  No.  146— Nat'l  Release,  April  20) 

AUDIENCE  SLANT:  Good  entertain- 
ment for  average  audience  and  extraordinary 
for  the  followers  of  the  prairie  operas. 

BOX-OFFICE  SLANT:  A  very  good 
story  and  well  paced  action,  coupled  with 
Autry  draw  should  mean  better  than  average 
business. 

Cast:  Gene  Autry,  Smiley  Burnette,  Fay  McKenzie, 
Olin  Howlin,  Chick  Chandler,  Joseph  Strauch,  Jr., 
Forrest  Taylor,  James  Seay,  George  Douglas,  Charles 
Lane,  Hal  Price.  Credits:  Harry  Gray,  associate  pro- 
ducer. William  Morgan,  director.  Screenplay  by  Rob- 
ert Tasker  and  M.  Coates  Webster  from  an  original 
story  by  Stuart  Palmer.  Photographed  by  Ernest 
Miller. 

Plot:  A  successful  radio  star  cancels  a  per- 
sonal appearance  tour,  and  returns  to  his 
home  town.  At  the  same  time  a  girl  news- 
paper photographer  and  a  smart  reporter  are 
given  an  assignment  calling  for  a  feature 
story  and  pictures  of  the  celebrity.  All  arrive 
simultaneously  at  the  ranch  where  the  re- 
porter recognizes  a  fleeing  gangster  and, 
while  engaged  in  a  poker  game,  wins  a  sack 
of  gold  from  a  town  character.  At  the  rodeo 
the  next  day  the  reporter  is  shot  and  blame 
placed  on  one  of  the  performers.  The  radio 
star  sets  out  to  clear  his  friend  but  another 
murder  and  plenty  of  exciting  action  is  en- 
countered, during  which  romance  develops 
between  the  star  and  the  girl,  before  the  per- 
petrator is  apprehended. 

Comment:  A  well  mixed  variety  of  good 
story  angles,  together  with  appropriate  action 
and  backgrounds,  makes  this  very  good  en- 
tertainment for  others  than  the  dyed-in-the- 
wool  Western  fans  who  are  Autry's  usual 
followers.  There  is  an  excellent  array  of  well 
laid  and  suspense  filled  situations  cleverly 
interwoven  and  paced  nicely  throughout. 
There  is  just  enough  of  Autry's  singing  and 
the  comedy  of  Burnette  to  lend  spice  to  the 
mystery  trend  that  keeps  interest  at  a  high 
pitch.  The  rodeo  scenes  are  exciting  and  the 
rough  and  tumble  fight  sequences  fit  nicely 
in  the  continuity.  The  romantic  angle  never 
intrudes  but  is  always  apparent  in  the  un- 
usually smooth  array  of  emotional  appeal. 
Go  after  the  lost  mine  and  mystery  angle  on 
this  to  attract  other  than  Autry  fans.  His 
crowd  can  be  depended  on. 

Catchline:  Murder  and  mystery  mingled 
with  action  and  thrills. 


Maxwell  Archer,  Detective 

Monogram  Mystery  72  mins. 

(Nat'l  Release,  Jan.  21) 

AUDIENCE  SLANT:  (Family)  Typi- 
cally English  murder  mystery  with  a  plot 
too  complicated  for  enjoyment. 

BOX-OFFICE  SLANT:  Suitable  feature 
for  second  half  of  dual  bills. 

Cast:  John  Loder,  Leneen  MacGrath,  Athole  Stewart, 
Marta  Labarr,  George  Merritt,  Ronald  Adam,  Peter 
Hobbes,  Ralph  Roberts.  Credits:  Produced  by  Wil- 
liam Sistrom.  Directed  by  John  Paddy  Carstairs. 
Photography  by  Claude  Friese-Greene.  Based  on  a 
novel  by  Hugh  Clevely.  Screenplay  by  Kathenne 
Strueby    and    Hugh  Clevely. 

Plot:  Loder  is  an  amateur  detective  who 
is  always  getting  in  Scotland  Yard's  way. 
He  goes  to  see  a  member  of  a  spy  group 
but  finds  the  spy  murdered.  A  young  R.A.F. 
flyer  gets  mixed  up  as  a  suspect  but  Loder 
gets  him  out  by  an  artful  ruse.  Meanwhile 
the  flyer's  girl  attempts  to  trap  Loder  him- 
self. She  is  caught  by  the  spies  who  want 
to  make  a  deal  with  Loder  to  exchange  her 
freedom  for  the  money  he  has  obtained  from 


them.  But  in  the  end,  he  rescues  her;  the 
flyer  and  girl  are  reunited  and  an  orphanage 
gets  an  anonymous  gift  of  the  money. 

Comment:  Typically  English,  the  plot  of 
this  story  is  unbelievably  complicated  in  the 
beginning  and  only  starts  to  unravel  itself 
when  the  film  is  under  way  for  about  15 
minutes.  Even  then  the  photography  and 
sound  are  poor — a  not  uncommon  fault  in 
English  pictures.  Loder  contributes  his  usual 
charming  performance  and  because  he  is  now 
in  Hollywood  films  it  would  be  well  to  play 
up  his  name  as  he  will  be  seen  in  several 
future  pictures.  Aside  from  Loder  the  cast 
is  typically  English  and  many  of  the  lines 
are  lost.  Sell  the  picture  as  a  murder  mys- 
tery and  bill  Loder's  name  heavily. 

Catchline:  "All's  fair  in  crime  is  the  watch- 
word of  the  shadow  detective." 


Westward  Ho 


56  mins. 


Republic  Western 

AUDIENCE  SLANT:  (Family)  Good 
average  Western  fare.  Should  prove  enjoy- 
able to  followers  of  this  type  of  production. 

BOX-OFFICE  SLANT:  Should  measure 
to  better  than  usual  receipts  of  Mesquiteers 
releases. 

Cast:  Bob  Stele,  Tom  Tyler,  Rufe  Davis,  Evelyn 
Brent,  Donald  Curtis,  Lois  Collier,  Emmett  Lynn, 
John  James,  Tom  Seidel,  Jack  Kirk,  Budd  Buster. 
Credits:  Louis  Gray,  associate  producer.  Directed  by 
John  English.  Screen  play  by  Morton  Grant  and 
Doris  Schroeder  from  an  original  story  by  Morton 
Grant  based  on  characters  created  by  William  Colt 
MacDonald.    Photographed  by  Reggie  Lanning. 

Plot:  The  woman  leader  of  a  band  of  bank 
robbers  perfects  a  scheme  whereby  the  mem- 
bers of  her  band  will  cash  in  on  collecting 
a  promised  reward  of  $5,000.00  for  dead  hold- 
up men.  The  idea  involves  putting  innocent 
parties  in  a  position  where  they  will  be 
suspected  of  being  robbers  and  will  be  killed 
by  her  followers.  The  scheme  strikes  a  snag 
when  it  is  tried  on  one  of  the  Mesquiteers 
and  they  set  forth  on  a  series  of  exploits  that 
bring  all  guilty  parties  to  justice. 

Comment:  The  fact  that  a  woman  fills  the 
leading  "menace"  role  takes  this  out  of  the 
ordinary  run  of  Western  films.  Evelyn  Brent 
does  a  nice  job  as  the  skirted  boss  of  as 
vicious  a  band  of  cut-throats  as  ever  straddled 
a  cayuse.  The  action  gets  going  fast  and 
there  is  no  let  up  as  it  swings  through  a 
nicely  paced  series  of  situations  to  a  climax 
that  is  both  thrilling  and  satisfactory.  Direc- 
tor John  English  has  managed  to  inject  a  few 
situations  that  contain  good  suspense  ele- 
ment among  the  usual  scenes  of  stage  coach 
hold-ups,  posse  pursuits,  fist  fights  and  the 
other  standard  ingredients  that  everybody 
expects  from  this  type  of  production.  It 
might  improve  business  to  use  the  angle  of 
"lady  outlaw"  in  selling  this. 

Catchline:  The  guns  of  the  Mesquiteers 
bark  "finis"  on  the  career  of  a  woman  outlaw. 


Legion  of  Decency  Ratings 

(For  Week  Ending  May  1st) 
SUITABLE  FOR  GENERAL  PATRONAGE 

Home  In  '\Vyomin'  So's  Your  Aunt  Emma 

SUITABLE  FOR  ADULTS  ONLY 


I  Was  Framed 
Larceny,  Inc. 


Men  of  San  Quentin 
My  Gal  Sal^ 


OBJECTIONABLE  IN  PART 

The  Wife  Takes  a  Flyer 


SHOWMEN'S    TRADE  REVIEW 


Page  17 


SHORTS  SHOPPING 

Californian's  Short  Subject 
Poll  Brings  20,000  Replies; 
Cartoons  and  Sport  Reels  Lead 


On  this  page  in  the  March  7  issue  of  STR 
there  appeared  an  article  in  which  it  was 
pointed  out  that,  with  the  entertainment  elements 
of  the  feature  a  known  quantity,  "the  matter  of 
selecting  such  short  subject  material  as  will 
bring  in  those  patrons  for  whom  the  main  at- 
traction exerts  no  vital  appeal,  is  simply  a 
problem  of  knowing  the  various  factions  of  the 
community  and  setting  up  a  surrounding  pro- 
gram to  fit  the  pattern." 

Frequently  in  the  short  subject  limelight 
because  of  his  showmanly  activities  in  con- 
nection with  the  one-  and  two-reelers,  Glen- 
dale  Theatre  Manager  Ed  Harris  of  Glendale, 
Calif.,  offers  visual  proof  of  his  effort  along 
with  the  results,  to  find  out  his  patrons' 
favorite  types  of  short  subjects. 

Distribution  of  Short  Ballots  at  the  theatre, 
supplemented  by  publication  of  the  ballot  in  the 
local  newspaper,  brought  20,000  replies  from 
recipients,  who  were  asked  to  name  their  five 
favorite  types  of  shorts  from  the  list  printed 
on  the  ballots  (sports,  cartoons,  travelogues, 
comedies,  science,  quiz,  musicals,  historical, 
news,  serial,  other  types). 

Careful  checking  of  the  ballots  revealed 
that  Glendale  moviegoers  prefer  cartoons, 
followed  by  sport  reels,  musicals,  comedies 
and  newsreels,  in  that  order.  Harris  declares 
he  thought  he  knew  all  the  answers,  little 
realized  the  popularity  of  the  short  subject 
until  faced  with  the  job  of  checking  those 
20,000  returns.  The  knowledge  gleaned  from 
the  poll  will  help  him  to  build  programs  with 
maximum  audience  appeal.  Such  knowledge 
of  their  own  situations  would  also  be  a  valu- 
able asset  for  other  exhibitors. 

Announcement  of  the  deal  between  Samuel 
Goldwyn  and  Walt  Disney  whereby  the  latter 
will  produce  a  short  subject  specifically  designed 
to  accompany  the  showing  of  Goldwyn's  "The 
Pride  of  the  Yankees"  provokes  speculation  as 
to  whether  the  time  will  come  when  a  majority 
of  programs  will  be  arranged  in  this  manner ; 
that  is,  with  the  objective,  as  in  this  particular 
case,  of  "turning  out  a  complete  entertainment 
program  of  live  action  and  animated  pictures, 
one  complementing  the  other." 

Granted  that  the  Goldwyn-Disney  idea 
proves  successful,  as  undoubtedly  it  will,  we 
nevertheless  believe  it  will  be  an  exception, 
never  a  rule  to  the  extent  that  future  pro- 
grams would  be  "packaged."  Variety  of 
entertainment  manner,  as  well  as  proper 
balance,  will  continue,  we  feel  sure,  to  con- 
stitute the  ideal  program.  Repetition  of  the 
feature's  theme  or  background  in  a  short 
subject  on  the  same  bill  would,  in  most  in- 
stances, prove  too  one-sided  to  suit  most 
moviegoers'  tastes.  Because  baseball  is  the 
nation's  favorite  sport,  however,  it's  more 
than  likely  that,  even  when  projected  on  the 
nation's  screens  in  live  action  and  animated 
pictures  on  one  program,  the  patron  still 
simply  can't  get  too  much  of  it. 

Out  in  Cape  Girardeau,  Mo.,  Manager  Victor 
(Continued  on  Page  23) 


Industry's  "Stepchild"  Stepping  Up 

Mr.  Depinet's  Little  Black  Book  Reveals  Surprising,  Interesting 
Samples  of  Successful  Nation-wide  Marketing  of  Short  Subjects 


Ned  Depinet 


We  went  fishing  the  other  day — fishing  for 
information  about  the  short  subjects  that  are 
getting  more  and  more  attention  in  the  plans  of 
producers,  the  release 
schedules  of  distributors, 
and  program  make-ups  of 
theatres.  We  felt  that  our 
readers   would  be  inter- 
ested  in   the   "real  Mc- 
Coy" about  this  very  im- 
portant companion  to  the 
feature  picture,  looked 
upon  by  too  many  and  for 
too  long  as  a  stepchild  of 
the  industry. 

Carefully  arranging  our 
necktie  so  the  frayed  part 
wouldn't  show,  pulling  the 
toe  of  our  socks  far  front 
to  keep  the  holes  in  the 

heels  out  of  sight,  and  putting  a  brand  new 
blotter  in  each  shoe  in  case  of  rain,  we  hied 
ourself  to  the  office  of  Mr.  Ned  Depinet,  in 
Radio  City.  Ned,  as  you  all  know,  is  vice- 
president  in  charge  of  sales  for  RKO-Pathe, 
and  his  company  handles  a  right  smart  array 
of  the  "little  fellers"  about  which  we  wanted 
the  low  down. 

We  Prepare  Our  Paraphernalia 

At  his  request  we  took  off  our  overcoat,  sitting 
down  right  quick  to  avoid  embarrassment,  and 
proceeded  to  set  out  the  traps,  arrange  the  nets, 
bait  the  hooks  and  make  ready  the  other 
paraphernalia  with  which  we  hoped  to  trap, 
snare,  or  hook,  some  of  the  wise  and  experienced 
specimens  of  successful  exhibition  that  every- 
body knows  to  be  the  well  trained  and  cultured 
pets  of  Mr.  Depinet's  mental  pool  of  short 
subject  savvy. 

Our  first  cast  wa.s  perfect,  and  brought  out 
the  book  that  contains  the  well  tabulated  and 
accurately  kept  record  of  the  results  experienced 
on  each  and  every  picture  marketed  under  Mr. 
Depinet's  supervision.  This  book  shows  only 
what  has  already  been  accomplished — no  ex- 
pectations or  theory,  but  actual  facts — gleaned 
from  the  accomplishments  of  theatres  through- 
out the  entire  country.  As  such  it  serves  to 
illustrate  convincinglv  what  can  be  done  by 


Previews  for  Best  Shorts 

In  an  effort  to  impress  the  press  and 
public  with  the  importance  of  short  subjects, 
the  Academy  of  Motion  Picture  Arts  and 
Sciences  will  sponsor  monthly  press  pre- 
views of  outstanding  shorts,  it  was  announced 
in  Hollywood  this  week  by  Pete  Smith,  chair- 
man of  the  Academy's  short  subject  branch. 

Each  distributing  company  will  be  repre- 
sented at  each  showing,  the  first  of  which 
has  been  set  for  May  13.  The  plan  has 
been  under  Academy  discussion  for  several 
months. 


you,  and  your  theatre,  wherever  you  or  it  may 
be  located. 

The  book  was  in  discord  with  our  personal 
opinion  concerning  the  slap-stick  comedies.  It 
showed  that  to  several  thousand  theatres  this 
type  of  product  is  "bread  and  butter"  ration  on 
a  year-to-year  basis.  Mr.  Depinet  feels  that  this 
condition  is  due  to  the  fact  that  certain  per- 
formers, featured  in  this  field,  have  acquired  a 
fan  following  for  their  particular  type  of  efl^ort 
in  certain  communities  and  that  sagacious  ex- 
hibitors arrange  for  first  available  showing  of 
releases  in  which  these  players  of  proven  box- 
office  merit  are  featured. 

'March  of  Time's'  Imposing  Record 

As  would  be  supposed,  "The  March  of  Time" 
holds  a  most  imposing  record.  There  are  spots 
where  this  subject  hypos  receipts  to  extraor- 
dinary figures  and  accomplishes  the  feat  regard- 
less of  the  magnitude  of  the  feature  attraction. 
The  record  becomes  still  more  impressive  when 
it  is  known  that  the  houses  that  benefit  most  are 
located  in  the  more  highly  competitive  districts 
of  metropolitan  centers.  Mr.  Depinet  says  that 
theatres  profit  from  the  showing  of  this  release 
in  exact  proportion  to  the  sales  eflfort  exerted. 
To  those  who  just  put  it  in  the  screen,  it  means 
nothing ;  to  those  who  give  it  newspaper  and 
front  advertising,  it  helps  some ;  but  to  those 
who  take  it  apart  and  explore  its  every  selling 
angle,  it  often  means  as  much  as  another  feature 
or  an  additional  day's  business. 

We  had  another  pet  theory  blown  skyhigh 
when  we  learned  that  some  situations  are  in- 
sistent about  giving  their  customers  concentrated 
doses  of  single-element  entertainment,  such  as 
all-comedy,  all-drama,  all-horror,  all-mystery, 
etc.,  programs  as  a  consistent  day-in-and-day-out 
policy;  and  (since  the  practice  has  been  in 
operation  for  some  time)  presumably  to  con- 
tinued satisfactory  grosses.  These  situations  are 
isolated  however  and — we  hasten  to  the  rescue 
of  that  pet  theory — it  would  be  advisable  that 
a  careful  analysis  of  the  potential  patronage 
pattern  be  conducted  by  any  exhibitor  who  might 
contemplate  adventuring  into  this  field  of  ex- 
perimenting with  the  formula. 

Cartoons  Enjoy  Top  Place 

From  a  standpoint  of  general  popularity,  Mr. 
Depinet's  records  show  cartoons  are  enjoying 
top  place  among  short  subject  releases.  This 
condition  is  not  new — the  animated  drawings 
have  always  been  in  high  favor  with  all  classes 
and  ages  of  picture  patrons.  But  Mr.  Depinet 
opines  that  the  improvement  in  color,  the  timeli- 
ness of  the  new  story  matter,  and  the  broadening 
of  action,  has  stepped  up  public  interest  to  the 
point  where  many  cartoon  screen  characters 
have  attracted  a  loj^al  following  of  fans.  How- 
ever, it  must  again  be  pointed  out  that  theatres 
which  benefit  most  are  those  whose  managers 
have  analyzed  the  popularity  of  the  various 
(.Karg^ters  sr^nno-  their  own  patrons  and  proceed 
(Continued  on  Page  23) 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


May  2,1942 


Bach  Stage  in  the  Short  Shops — Ralph  Stauh 


IF  OTHERS  want  to  produce  features,  that's  all  right  with  Ralph  Staub,  just  so  long  as  he  is 
permitted  to  continue  making  shorts.  Perhaps  the  new  set-up  in  the  short  subject  field  is  respon- 
sible for  Ralph's  attitude.   Time  was  when,  in  turning  out  features,  he  had  to  get  eight  reels 
of  film  "in  the  con"  in  eight  days  or  less.    Nowadays,  he  can  spend  as  many  as  30  days  making 
a  one-reel  film.   Little  wonder  the  producer-director  of  Columbia's  Screen  Snapshots  likes  them  short. 

"When  I  started  making  short  subjects  several  years  ago,"  he  says,  "I 
was  a  one-man  operation:  producer,  director,  cameraman,  actor  and  often  the 
off-stage  voice  which  explained  sequences  in  the  picture.  In  my  present  assign- 
ment, I  have  the  pick  oi  competent  men  and  women  in  all  specialized  fields  of 
movie-making  with  whom  to  work.  That's  a  far  cry  from  the  8.000-feef,  8-day 
stuff  which  used  to  have  me  sweating  blood." 

If  experience  is  the  dominant  factor  in  providing  one  with  complete  knowl- 
edge of  his  duties  and  the  complex  operations  of  the  field  in  which  those 
duties  are  performed,  then  Staub  knows  every  angle  of  movie-making.  His 
experience  started  over  25  years  ago  when  he  became  an  assistant  cameraman 
while  still  in  his  teens,  developed  through  the  years  as  he  worked  his  way  up 
to  more  salient  and  responsible  positions. 

At  the  "I'm-a-man"  age  of  21,  just  four  years  after  he  first  turned  a  crank, 
^   ^  ,    ,.  ,        .      .         .    ,    ,         ,       ,  RALPH  STAUB 

he  became  the  first  cameraman  to  make  motion  pictures  m  the  heart  of  Alaska. 

During  the  period  of  one-man  operation  to  which  he  has  directly  referred.     Formerly   an   8  -  day 

feature  director; 

Staub  produced,  directed,  photographed,  edited  and  sold  over  396  one-reelers,  ^^^j  g  30-day  one- 
an  accomplishment  that  assumes  more  than  average  significance  when  all  the  reel  shorts  maker, 
tasks  in  connection  with  their  production  are  considered. 

For  over  six  years,  starting  in  the  early  thirties,  he  made  Screen  Snapshots.  Familiar  to  profes- 
sionals and  the.  public  alike  is  the  term  applied  to  him  at  that  time  when,  as  "The  Hollywood  Reporter," 
he  did  the  off-screen  narration  for  Screen  Snapshots'  silent  scenes. 

An  ambition  to  become  a  director  of  features  caused  Staub  to  sever  associations  with  Columbia 
in  1934  and  join  Warner  Brothers  where  he  spent  two  years,  not  in  directing  features,  as  he  had 
planned,  but  short  subjects. 

When  "the  golden  opportunity"  finally  did  come  in  1936,  he  took  advantage  of  it.  For  Republic 
that  year  he  directed  three  features:  "Sitting  on  the  Moon,"  "Country  Gentlemen"  and  "The  Man- 
darin Mystery."  For  the  same  company,  in  1937,  his  directorial  accomplishments  included  "Join  the 
Marines,"  "Navy  Blues,"  "The  Affairs  of  Cappy  Ricks,"  and  "Meet  the  Boy  Friend."  By  1940,  when 
he  had  made  two  pictures  for  Universal  and  one  for  Monogram,  Staub  was  eager  to  get  back  in  the 
short  subject  harness.  And  back  he  went  to  Columbia,  where  he  now  has  his  own  unit,  "most  of 
the  biggest  stars  in  the  business  to  work  with,  and  thirty  days  to  make  a  short  which  will  run  ten 
minutes  on  the  screen."  !■ 

Staub  believes  short  subjects  will  occupy  an  increasingly  important  place  in  the  cinema  sun 
as  time  goes  on.  As  proof,  he  cites  the  fact  that  they  are  getting  longer  runs  and  increased  atten- 
tion from  theatremen.  Their  value  to  the  production  end  of  the  industry,  he  declares,  can  be  meas- 
ured in  terms  of  providing  cameramen  with  opportunities  to  test  innovations,  giving  directors  chances 
to  test  new  theories  and  allowing  embryonic  players  occasions  for  "trying  their  wings." 

Now  in  his  early  forties,  the  brown-eyed,  brown-haired,  genial  producer-director  is  doing  the 
work  he  likes  best,  indulging,  when  time  permits,  in  the  hobbies  he  likes  best:  motorboating  and 
hunting. 

When  he  says,  "I  like  them  short,"  you  know   this  native  of  Chicago  speaks  with  sincerity. 


March  of  Time  Issues  New 
Promotion  Piece  on  Current  Release 

March  of  Time's  advertising  staf?,  under  the 
direction  of  Albert  C.  Sindlinger,  has  issued 
an  elaborate  four-page  promotional  piece  on 
"America's  New  Army." 

The  piece  is  built  around  a  striking  full-page 
ad  which  appeared  in  the  April  20th  issues  of 
Lije  and  Time  magazines.  Its  keynote  is  the 
recent  statement  made  by  President  Roosevelt 
that  "we  need  more  parades,  more  flag  waving," 
and  it  follows  through  with  a  number  of  sure- 
fire exploitation  suggestions  for  showmen. 

The  four-pager  is  made  available  to  exhibitors 
through  the  RKO-Radio  exchanges  and  through 
the  branch  offices  of  National  Screen  Service. 


4  Comedies  on  '42-43  Schedule 
Placed  in  Work  at  Columbia 

Four  two-reel  comedies  that  fall  within  the 
brackets  of  the  1942-43  schedule  have  been  put 
into  work  at  Columbia  studios. 

For  producer  Jules  White,  the  script  of 
"Moon  Over  Mooneyville,"  to  star  Andy  Clyde, 
will  be  written  by  Ewart  Adamson  and  Jack 
White ;  Clyde  Bruckman  will  develop  "Swat 
That  Fly"  for  Harry  Langdon  and  also  the 
screenplay  of  Felix  Adler's  story,  "Idiots  De- 
Luxe,"  for  the  Three  Stooges. 

Producers  Hugh  Collum  and  Del  Lord  have 
assigned  Harry  Edwards  to  an  original  for 
Andy  Clyde,  in  which  the  comic  will  play  an 
air  raid  warden. 


Companies  on  Schedule 
In  Shorts  Production 

A  survey  of  short  subject  production  this 
week  revealed  that  producers  are  on  schedule 
with  releases,  having  completed  about  two- 
thirds  of  their  commitments,  with  one-third  of 
the  current  season  remaining  (see  page  23). 

Of  140  subjects  sold,  Columbia  has  completed 
88,  or  63  per  cent  of  its  season's  output.  Having 
promised  to  make  78  shorts,  MGM  has  fulfilled 
at  least  60  per  cent  of  that  promise,  with  47 
shorts  now  "in  the  bag."  This  company,  how- 
ever, is  usually  late  on  releases,  and  is  not 
likely  to  finish  this  year's  program  until  next 
January,  although  some  subjects  in  the  1942-43 
series  will  be  released  before  that  time. 

Paramount's  score  thus  far,  with  61  out  of 
86  subjects  completed,  is  71  per  cent,  while 
RKO  Radio,  with  the  same  commitment,  has 
35  subjects  to  go,  or  59  pei-  cent  of  its  current 
program  completed. 

Because  its  season  starts  August  1,  20th  Cen- 
tury-Fox is  ahead  of  the  other  companies,  hav- 
ing completed  44  out  of  52  one-reelers  promised 
on  its  current  program.  Well  ahead  of  schedule 
is  Universal,  where  production  of  45  out  of  58 
subjects  planned  has  been  fulfilled,  thus  giving 
this  company  a  score  of  77  per  cent.  Chalk  up 
76  per  cent  for  Warner  Bros,  in  view  of  its 
completion  of  65  of  the  86  shorts  on  the  current 
program. 


Reiner  Loaned  to  Paramount 
Feature  Department  by  Morgan 

Accomjpanied  by  Robert  Gillham,  Paramount 
advertising-publicity  head,  Manny  Reiner,  forrner 
head  of  the  company's  short  subjects  publicity 
and  advertising,  was  in  Los  Angeles  this  week 
conferring  with  studio  officials  following  his  loan 
to  the  Feature  Department  for  an  indefinite 
period,  announced  last  week  by  Oscar  A.  Mor- 
gan, sales  manager  of  Paramount  shorts  and 
news. 

Commenting  on  Reiner's  "very  important  as- 
signment," Morgan  said :  "We  in  the  Short 
Subject  Department  feel  flattered  indeed  that 
Neil  Agnew  and  Bob  Gillham  have  selected 
[him].  Reiner  has  done  an  outstanding  job 
for  Paramount  shorts  and  news,  and  we  know 
that  he  will  carry  on  in  his  new  post." 

During  Reiner's  absence  from  the  Short 
Subject  Department  his  duties  will  be  performed 
by  Bud  Getschel  of  the  home  office  publicity 
department.  Getschel  has  been  a  member  of  the 
exploitation  department  under  Alec  Moss  for 
some  time. 


There's  a  Heap  of  Good  Material 

Have  you  looked  over  the  availability  list 
of  the  coming  shorts?  There's  a  heap  of  good 
material  to  build  up  the  box-office  possibili- 
ties of  that  "so-so"  feature  you  are  going 
to  play  in  them  thar  reels. 


Just  Break  the  News  to  Ye  Ed 

Your  newspaper  will  gladly  carry  stories 
about  the  war  shots  that  are  part  of  your 
news  reel.  Just  tell  the  editor  that  you  are 
showing  the  pictures  of  the  story  he  ran  a 
few  days  ago. 


BUY  WAR  SAVINGS  BONDS  and  STAMPS 


OF  V 

nd  lines  that  forete 
es  of  war!  Seethe  S 
osevelt.  Gen.  Mac 
ark  of  disaster  o 


. . .  from  the  hottest 
company  In  the  business! 


May  2,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  19 


Oscar  Morgan 


'Exhibitors  Show  New, 
Vital  Consciousness 
Toward  Shorts'-Morgan 

There  is  a  definite  desire  on  the  part  of  ex- 
hibitors, even  in  double-feature  territories,  to 
give  more  playing  time  to  shorts,  according  to 
Oscar  A.  Morgan,  Paramount  short  subjects 
and  news  sales  manager, 
who  recently  returned 
from   an    extensive  trip 
through  the  South,  West 
and  Middlewest. 

In  addition  to  holding 
sales  meetings  in  the  ex- 
changes, Morgan  con- 
cluded negotiations  with 
many  circuits  and  exhibi- 
tors, and  while  in  Los 
Angeles  held  conferences 
with  Paramount  short 
subjects  producers. 

Morgan  also  noted  that 
showmen  are  extremely 
war-conscious  and  anxi- 
ous to  do  their  part  in  the  war  effort  by  co- 
operating in  the  showing  of  Victory  Films. 
Said  he : 

"Despite  the  difficult  problem  of  length  of 
shows,  exhibitors  have  a  new  and  vital  con- 
sciousness towards  short  subjects  and  news- 
reels,  and  are  booking  them  regularly.  The 
future  for  short  subjects  is  becoming  brighter 
and  brighter.  We  in  Paramount  will  continue 
to  improve  the  quality  of  our  program  to  meet 
improved  conditions,  because  we  know  that  good 
shorts  will  be  played. 

"Everywhere  the  public  is  hungry  for  pic- 
turized  news,  and  theatres  in  all  localities  are 
advertising  the  contents  of  newsreels  as  never 
before.  Unquestionably,  the  newsreels  of  our 
industry  are  making  history,  and  this  will  be 
even  more  true  as  the  war  progresses. 

"I  am  happy  to  say  that  Paramount's  co- 
operation in  national  exploitation  and  publicity 
of  short  subjects  is  being  enthusiastically  com- 
mented upon  by  showmen.  They,  themselves, 
are  using  more  and  more  advertising  space  to 
tell  the  public  about  the  shorts  being  used.  A 
unity  of  effort  in  this  manner  between  pro- 
ducer, distributor  and  exhibitor  will  give  the 
public  better  entertainment  than  ever  before." 


TAKE  YOUR  PLACE  IN  CIVILIAN  DEFENSE  » 


Terry  Buys  'Nancy'  Comic  Strip 
For  New  Season  Terrytoon  Series 

Purchase  of  the  screen  rights  to  "Nancy," 
popular  cartoon  strip,  by  Paul  Terry,  producer 
of  Terry-Toons,  was  announced  this  week  by 
United  Features,  distributors  of  the  Ernie  Bush- 
miller  cartoon. 

First  in  the  series  of  Terry-Toon  releases 
based  on  the  cartoon  strip  will  be  "School 
Daze,"  scheduled  for  release  on  September  18. 
Additional  titles  are  expected  to  be  released 
shortly. 

"Nancy"  is  one  of  the  comic  strips  running 
currently  in  the  Nezv  York  Post. 


'WHEN  AIR  RAIDS  STRIKE' 


^DON'TTALK' 


Registration  For  Jackson  And  Vicinity 

CIVILIAN  MIR 

9  A.  M.  to  9  P.  M. 

'  FRIDAY  and  SATURDAY 

APRIL  3  and  4 

COUNCIL  CHAMBERS 
Municiple  Bldg.  Jackson 


P*RRV 
INSURANCE 
AGENCY 


STIFFLER'S  STORES 

HEEOMDISE  OF  Vm  ONLV 


CAvm 

JONES 


JACKSON 
BOWLING  ALLfYS 


YES,  HEISS  DID  IT,  AND  ON  SHORT  SUBJECTS,  TOO 


in  a  metropolis,  promotion  of  a  double-truck  layout  on  a  feature  picture  would  be  regarded  as  a  real 
showmanly  accomplishment.  But  when  a  small-town  theatreman,  such  as  Manager  William  L.  Heiss  of 
Chakeres'  Markay  Theatre,  Jackson,  0.,  does  it,  and  on  two  short  subjects  at  that,  it  constitutes  a  high 
mark  toward  which  other  so-called  showmen  can  shoot.  Tieing  in  with  Civilian  Defense,  Heiss  lined  up 
20  merchants  for  this  two-page  spread  on  two  timely  short  subjects,  RKO  Radio's  March  of  Time, 
"When  Air  Raids  Strike,"  and  MGM's  Crime  Does  Not  Pay  two-reeler,  "Don't  Talk."  If  any  sort  of 
medal  were  given  for  such  an  achievement,  that  awarded  Heiss  should  surely  be  of  purest  gold. 

Church  Broadcast  Is        Patriotic  Short  Gets 


Highlight  of  Premiere 

Hon.  Lee  O'Daniel,  famous  bible-selling 
United  States  Senator  from  Texas,  was  chief 
speaker  at  a  special  radio  broadcast  from  the 
Tom  Thumb  Church  in  Waco,  Texas,  in  con- 
junction with  the  world  premiere  this  week  of 
the  Universal  "Stranger  Than  Fiction"  issue 
in  which  the  world's  smallest  church  is  fea- 
tured. 

Following  the  ceremonies  at  the  church,  the 
speakers  headed  a  delegation  of  church  groups 
and  clergy  to  the  Waco  Theatre  for  the  showing 
of  the  featurette.  To  those  attending  the 
premiere  showing,  Senator  O'Daniel,  who  has 
sold  as  many  as  30,000  bibles  in  one  month 
through  his  broadcasting,  distributed  free  copies. 

Others  participating  in  the  ceremonies  in- 
cluded Texas  Governor  Coke  R.  Stevenson, 
Besa  Short  of  the  Interstate  Circuit,  Waco 
Theatre  Manager  Will  Irwin  and  Universal's 
featurette  manager,  Bernard  B.  Kreisler,  who 
flew  to  the  Lone  Star  State  from  New  York 
to  arrange  all  details  in  connection  with  the 
premiere. 

Kreisler  announced  that  in  line  with  the  com- 
pany policy  to  publicize  its  featurette  product  he 
would  try  to  arrange  similar  premieres  in 
various  cities  with  the  monthly  issues  of 
"Stranger  Than  Fiction." 


Advertisement 


PETE  SMITH  SPECIALTIES  "Win-    Are  You  Taking  the  'Short'  Way? 


nerof  Eveiy  Exhibitor  Poll  in  Non- 
Cartoon  One  Reel  Classification 


Every  day  more  and  more  exhibitors  are 
taking  the  "short"  way  to  consistent  box- 
office  returns. 

Remember  good  shorts  help  a  "just  fair" 
feature  to  average  box-office  returns. 


AmbiHous  Campaign 

One  of  the  most  ambitious  short  subject  ex- 
ploitation campaigns  ever  planned  was  fulfilled 
in  Denver  recently  on  the  occasion  of  the  show- 
ing of  "Soldiers  in  White,"  a  two-reel  Techni- 
color Service  Special,  at  the  Denham  Theatre. 

LTnder  the  direction  of  Bill  Fitzgerald,  pub- 
licity manager  for  the  Denham,  the  campaign 
produced  excellent  box-office  results. 

Two  weeks  in  advance  of  playdate,  readers 
were  planted  in  local  newspapers.  Ten  days  in 
advance,  papers  carried  teaser  ads. 

Three  hundred  jumbo  cards  and  one-sheets, 
all  of  which  carried  liberal  mention  of  "Soldiers 
in  White,"  were  posted  in  conspicuous  locations. 

In  return  for  spot  announcements  on  the 
showing  of  the  film,  Fitzgerald  arranged  with  a 
local  radio  station  to  mention  its  Soldiers  in 
White  radio  program. 

The  local  army  recruiting  office  mentioned 
the  picture  in  all  its  broadcasts  two  weeks  in 
advance  of  playdate. 

Through  the  cooperation  of  the  Public  Rela- 
tions Department  at  Lowry  Field,  a  display  of 
Army  and  Medical  Corps  equipment  was  placed 
in  store  windows  adjoining  the  theatre.  The 
exhibit  attracted  more  than  average  attention, 
it  was  said. 

Climax  of  the  campaign  was  the  communit}''s 
On  to  Victory  Parade,  chief  attraction  of  which 
was  a  "Soldiers  in  White"  float  which  brought 
spontaneous  applause  all  along  the  line  of  march. 
Newspapers  estimated  that  over  150,000  people 
viewed  the  Army  Day  procession. 

Results  of  the  campaign  proved  once  more 
an  acknowledged  fact  among  showmen :  that 
good  short  subject  exploitation  can  mean  added 
revenue  at  the  box-office. 


For  that  extra 
box-office  lift! 

to  see  any  other  cartoon  that  clicks  as 
d  o  e  s ! "      —  NialesWc  Theatre,  Home//,  N.  Y. 


■ . .  from  the  hottest 
company  In  the  business! 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


May  2,  1942 


The  Raven 


( Excellent) 


Par.  (FFl-l)  Two  Reel  Special        14^  mins. 

The  annual  Fleischer  two-reel  cartoon  this 
year  is  a  burlesque  on  Edgar  Allan  Poe's  fa- 
mous story,  "The  Raven."  In  this  version,  the 
Raven  is  a  vacuum  cleaner  salesman  who  meets 
up  with  his  old  pal,  the  Fox.  Together  they 
go  to  a  neighboring  Scottie  ostensibly  to  sell 
him  a  vacuum  cleaner.  But  while  the  Raven 
is  practising  his  blandishments  on  Scottie,  the 
Fox  is  robbing  the  safe.  But  the  vacuum  cleaner 
goes  beserk  during  the  demonstration  and  among 
other  results,  this  spoils  the  plans  of  the  Fox. 
To  the  Raven's  surprise,  the  Scottie  buys  a 
cleaner  when  he  finds  that  the  machine  has 
foiled  the  Fox  and  lodged  him  in  the  clutches 
of  the  law. 


clutches  and  finally  appear  in  the  bull  ring  as 
a  comedy  team ;  Curly  is  the  matador  and  the 
other  two  are  respectively  the  fore  and  aft  ends 
of  the  bull.  When  the  jealous  husband  causes 
a  real  bull  to  be  let  into  the  ring,  the  fun  starts 
as  Moe  doesn't  know  what's  going  on.  The 
result  is  screamingly  funny  in  spots,  although 
in  general  the  picture's  tone  is  the  usual  slap- 
stick in  which  the  Stooges  indulge.  Jules  White 
produced  and  directed. 


Timing  Is  Everything 

Par.  (Rl-8)  Sportlight  No.  8 


(Very  Good) 

10  mins. 


Concerto  in  B-Flat  Minor 


(Good) 


Col.  (3506)  Color  Rhapsody  No.  6         7  mins. 

This  is  a  satirical  cartoon  with  the  animals 
playing  Tschaikowsky's  Concerto.  The  bushy 
haired  conductor's  difficulties  start  almost  as 
soon  as  he  comes  on  the  stage  especially  since 
the  spotlight  won't  focus  on  him  and  his  long 
haired  pianist's  crowning  glory  falls  in  his  face 
too  frequently.  There  are  a  lot  of  laughs  in 
this  subject  which  is  a  good  satire. 


This  subject  deals  not  so  much  with  sports 
as  with  novelties  of  various  kinds.  It  consists 
of  a  series  of  clips.  Howard  Nichols  juggles 
hoops  of  various  sizes;  other  jugglers  toss  In- 
dian clubs  with  rapidity  and  accuracy  and 
another  gent  throws  sombreros  around  remark- 
ably fast.  Val  Setz  handles  a  half  dozen  tennis 
balls;  Betty  Atkinson,  champion  drum  major- 
ette, combines  dexterity  with  the  baton  and 
athletic  feats.  Then  there  is  a  couple  on  a 
bouncing  trampoline  and  finally  a  comedian 
who  removes  his  shirt  and  trousers  while  rolling 
on  a  log.  Jack  Eaton  produced ;  Ted  Husing  is 
the  narrator. 


What's  the  Matador  (Good  Slapstick) 

Col.  (3406)  Stooge  Comedy  No.  6        16  mins. 

This  is  a  better  than  usual  Stooges  Comedy 
with  something  of  a  plot  to  boot.  The  Stooges 
meet  an  attractive  Mexican  girl  but  on  their 
arrival  in  that  country,  they  find  that  she  is 
the  wife  of  a  jealous  man.    They  escape  his 


Bulleteers 

Para.  (Wl-S)  Superman  No.  5 


(Good) 

9  mins. 

Superman  performs  his  usual  stunts,  this  time 
flying  through  space  and  stopping  a  bullet  shaped 
projectile  which  demolishes  whole  buildings  as 
it  hits  them  with  terrific  speed.  It  should  cer- 
tainly sustain  the  interest  of  the  millions  of 
Superman  fans,  despite  its  similarity  to  its  pre- 
decessors. The  subject  has  plenty  of  interest 
in  it. 


.  .  NEWSREEL    SYNOPSES  .  . 


(Released  Saturday,  May  2) 

PARAMOUNT  (No.  71) — Canada  approves  overseas 
draft;  Rush  new  Burma  Road;  Sea  battle  in  Mediter- 
ranean; Roosevelt  speaks;  Town  meetings. 
MOVIETONE  (Vol.  24,  No.  68)— Roosevelt  speaks; 
Town  meetings;  Rush  new  Burma  Road;  Sea  Battle 
in  the  Mediterranean;  Widow  of  Colin  Kelly  gets 
medal;  Sugar  rationing  preview;  Hollywood  caravan  in 
Washington ;    Rodeo  in  California. 

PATHE  (Vol.  13,  No.  71) — Roosevelt  speaks;  Burma 
Road  cut  by  Japanese;  Sugar  rationing  preview;  Holly- 
wood caravan  in  Washington;  Sea  battle  in  Mediter- 
ranean. 

UNIVERSAL  (Vol.  15,  No.  80)— Rush  new  Burma 
Road;  Sugar-rationing  books  ready;  Town  meetings; 
Oklahoma  tornado;  Hollywood  caravan  in  Washington; 
Widow  of  Colin  Kelly  gets  medal;  Roosevelt  speaks. 
NEWS  OF  THE  DAY  (Vol.  13,  No.  266)— Sea  battle 
in  Mediterranean;  Chinese  troops  on  Burma  Road; 
Oklahoma  tornado  (Oklahoma  City  only);  Sugar- 
rationing  preview;  Hollywood  caravan  in  Washington; 
Widow  of  Colin  Kelly  gets  medal;  Roosevelt  speaks; 
Town  meetings. 

(Released  Wednesday,  April  29) 

PARAMOUNT  (No.  70)— Maryland  Hunt  Cup  race; 
Penn  Relays  at  Philadelphia;  Argentine  tanker  sur- 
vives Axis  torpedo  attacks;  Senator  Tom  Connally 
weds;  Real-life  models  pose  for  war  posters;  Spring  has 
come;  Marines  test  new  equipment;  Defense  Recrea- 
tion Committee  gives  out  o  :e  millionth  free  theatre 
ticket;  Screen  stars  spur  Bond  and  Stamp  sales; 
13,000,000  men  register  for  Selective  Service. 


MOVIETONE  (Vol.  24,  No.  67)— 13,000,000  men 
register  for  Selective  Service;  A.E.F.  troopships  sail; 
Marines  in  invasion  drill;  War  games  in  Panama; 
Annapolis  spring  parade;  Screen  stars  spur  Bond  and 
Stamp  sales;  Building  submarine  chasers;  R.A.F.  uses 
camera  gun ;  Mother  goat  boasts  five  kids  (except  New 
York)  ;  Defense  Recreation  Committee  gives  out  one 
millionth  free  ticket  (New  York  only)  ;  Requested  wins 
Wood  Memorial;  Penn  Relays  at  Philadelphia;  Drake 
Relays  at  Des  Moines. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  265)— President 
signs  up  in  manpower  draft;  Marines  rehearse  in- 
vasion ;  Building  submarine  chasers  (except  Dallas)  ; 
War  games  in  Panama ;  Screen  stars  spur  Bond  and 
Stamp  sales;  Millionth  free  theatre  ticket  (New  York 
only);  Senator  Connally  weds;  Kentucky  Derby  pre- 
view; Penn  Relays  at  Philadelphia  (except  Dallas  and 
Des  Moines);  Drake  Relays  (Dallas  and  Des  Moines). 

PATHE  (Vol.  13,  No.  70) — Men  45-65  register  in 
draft;  A.E.F.  troopships  sail;  Marines  in  ship-to-shore 
drill;  R.A.F.  and  ground  troops  give  show;  Girls  fill 
farm  labor  shortage;  Star  caravan  aids  Army  ani 
Navy;  Building  submarine  chasers;  War  games  in 
Panama;  Penn  Relays  (except  Washington);  Mil- 
lionth free  theatre  ticket  (New  York  only)  ;  Maryland 
Hunt  race   (Washington  only). 

UNIVERSAL  (Vol.  15,  No.  79)— R.A.F.  and  ground 
troops  give  show;  President  registers  for  draft;  Build- 
ing submarine  chasers;  Marines  practice  landing  opera- 
tions; War  games  in  Panama;  Dress  parade  at 
Annapolis;  Star  caravan  aids  Army  and  Navy;  Penn 
Relays;   Requested  wins  Wood  Memorial. 


Screen  Snapshot  No.  8  (Excellent) 

Col.  (3858)  10  mins. 

This  is  a  photograph  of  a  Navy  benefit  but 
it's  a  swell  show  for  any  audience.  More  song 
writers  than  have  ever  been  assembled  together 
appear  on  the  stage,  each  at  a  piano.  Allan 
Jones  is  master  of  ceremonies  and  he  intro- 
duces each  of  the  many  celebrities.  Groucho 
Marx  sings  "I'm  Dr.  Quackenbush" ;  Harry 
Ruby  plays  his  hit  tune,  "Three  Little  Words" ; 
Jerome  Kern  plays  "Old  Man  River" ;  Jimmie 
McHugh  renders  his  famous  "I  Can't  Give  You 
Anything  But  Love,  Baby" ;  Shelton  Brooks 
plays  and  sings  his  own  "Darktown  Strutters' 
Ball"  ;  Warren  and  Smith  plays  "Down  Argen- 
tine Way,"  and  "God  Bless  America"  sung  by 
Allan  Jones  winds  up  the  affair.  Ralph  Staub 
(see  p.  18)  directed  the  subject. 


Wrestling  Octopus 


( Funny) 


Col.  (3807)  World  of  Sport  No.  7       9^4  mins. 

The  Masked  Horror,  also  known  as  "The 
Octopus,"  and  George  Becker,  also  known  as 
"The  American  Adonis,"  engage  in  a  wrestling 
bout  with  Bill  Stern  as  commentator  and  most 
any  audience  will  find  amusement  in  the  fray. 
Wrestling  has  become  a  laughable  sport  as  it  is 
practiced,  but  many  an  athlete  will  wonder  how 
either  of  the  grapplers  in  this  picture  are  able 
to  stand  the  punishment  which  is  administered 
by  the  adversaries.  Bill  Stern's  commentary 
enlivens  the  subject  considerably.  Harry  Foster 
edited  the  picture  which  was  photographed  by 
Charles  Harten,  J.  Burgi  Contner  and  Jay 
Rescher. 


Information  Please  No.  5 


(Good) 


RKO  (24,205)  Information  Please     10  mins. 

Theatremen  and  audiences  alike  are  so  fa- 
miliar by  now  with  these  quiz  reels  that  any 
attempt  to  elaborate  on  their  entertainment  quali- 
ties would  be  difficult.  This  new  release,  which 
features  movie  actor  John  Carradine  as  guest 
expert,  along  with  the  regular  panel,  is  as  good 
as  its  predecessors  and  should  please  just  as 
well.  Frederic  Ullman,  Jr.,  produced,  with 
Dan  Golenpaul  supervising. 


Donald's  Snow  Fight  (Excellent) 

RKO  (24,102)  Disney  Cartoon  No.  2     7  mins. 

On  a  cold,  wintry  day,  Donald  Duck  goes  out 
to  enjoy  the  snow.  When  he  confronts  his 
three  nephews,  a  snow  fight  ensues,  with  Uncle 
Donald  eventually  gettting  the  worst  of  it.  All 
the  gags  hinge  on  the  snow  fight,  of  course,  and 
there  are  enough  of  them  to  keep  any  audience 
laughing  throughout  the  Technicolor  cartoon's 
7-minute  running  time.    Walt  Disney  produced. 


(Very  Good) 

7  mins. 


Fleets  of  Stren'th 

Par.  (El-6)  Popeye  No.  6 

This  is  a  modern  picture,  for  the  American 
war  vessel  on  which  Popeye  is  stationed,  is 
attacked  by  Jap   planes   which   Popeye  beats 


MELODIOUS  MONEY-MAKER! 

MR.  STRAUSS  TAKES  A  WALK 

Another  swell  hit  with  GEORGE  PAL'S 
MADCAP  MODELS  IN  TECHNICOLOR! 


. . .  from  the  hottest 
company  in  the  business! 


May  2,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


down  single  handed.  Bombs,  torpedoes  and 
shells  fall  around  the  indomitable  sailor  at  a 
terrific  rate  until  finally,  after  he  has  eaten  his 
fill  of  spinach,  he  takes  off  like  a  fighter  plane 
and  downs  Jap  planes  just  as  fast  as  the  carrier 
can  launch  them.  The  sound  effects  add  a  lot 
to  the  fun  of  this  picture,  too.  For  example 
Popeye  flings  one  plane  at  the  rest  of  the 
formation  and  the  sound  is  that  of  a  bowling- 
alley  with  the  pins  falling  in  a  strike. 


The  Lady  or  the  Tiger  (Good) 

MGM  (M333)  Miniature  No.  3  10  mins. 

That  story  of  a  jealous  woman  who  was 
placed  in  the  position  where  she  had  to  decide 
between  allowing  her  lover  to  go  either  to  the 
arms  of  a  rival  or  to  a  mortal  combat,  is  related 
here  in  the  background  of  an  arena  in  Ancient 
Rome.  However,  the  climax  is  still '  in  doubt 
and  the  audience,  as  in  the  story,  is  left  guess- 
ing as  to  the  choice  she  made.  The  story  gains 
emphasis  in  narration  accompanied  by  pictured 
supporting  circumstance  and  holds  interest 
throughout.  Action  is  nicely  paced  and  narra- 
tion filled  with  suspense. 


Dog  TcoiibSe  (Very  Funny) 

MGM  (W347)  Cartoon  No.  7  8  mins. 

This  Technicolor  reel  forces  the  teaming  up 
of  those  two  traditional  enemies,  Tom  Cat  and 
Jerry  Mouse,  to  defeat  the  efforts  of  a  vicious 
bulldog  intent  on  the  destruction  of  them  both. 
The  opening  shots  are  devoted  to  the  ever- 
existing  feud  between  the  two  and  it  is  in  the 
pursuit  of  the  mouse,  who  has  been  playing 
pranks  on  the  cat,  that  both  encounter  the  dog. 
A  merry  pace  of  comical  situations  prevails  from 
start  to  finish  with  the  climax  set  in  the  spring- 
ing of  a  cleverly  planned  trap  that  gets  the  dog 
in  bad  with  the  house  servant.  After  that  the 
mouse  and  cat  go  back  to  their  old  feud  again. 
Swell  animation,  fine  color  and  nicely  executed 
continuity.   F.  Zinnemann  produced. 


Don't  Lie  (Good) 

MGM  (C396)  Our  Gang  No.  6  11  mins. 

The  gang  gets  together  and  decides  to  take 
measures  to  cure  Buckwheat,  the  little  darky, 
of  his  habit  of  stretching  the  truth.  He  has 
recently  reported  a  monkey  ghost  as  the  occu- 
pant of  a  haunted  house.  They  prepare  a  hoax 
and  enter  the  house  with  their  victim,  but  find 
that  the  monkey  is  real,  having  escaped  from  a 
touring  menagerie.  The  resultant  action  is  suffi- 
ciently funny  to  amuse  the  adult  trade  and  will, 
of  course,  delight  the  kiddies.  E.  Cahn  produced. 


Don  Cossack  Chorus         (Very  Good) 

Vita.  (7508)  Melody  Masters  No.  8       10  mins. 

Good  production  values  and  an  entertaining 
sweep  of  accompanying  action  do  much  to  make 
the  vocal  offerings  of  this  talented  group  one 
of  the  most  entertaining  of  this  series.  Attired 
in  picturesque  costumes,  the  chorus  gather 
around  a  camp  fire  at  their  mountain  retreat 
and  deliver  a  number  of  the  selections  that  have 
made  them  world  famous.  The  side  bits  of 
expert  acrobatic  horsemanship,  native  dancing, 
and  solo  renditions,  are  nicely  inserted  and  pro- 
vide pleasant  movement  to  lend  to  the  enjoy- 
ment of  the  subject.    Jean  Negulesco  directed. 


Glacier  Park  and  Waterton  Lakes 

(Fair) 

MGM  (T320)  Traveltalk  No.  10         9  mins. 

A  trip  through  Glacier  National  Park  and  the 
adjacent  regions  of  Canada  with  the  pictur- 
esque chalets  that  serve  to  emphasize  the  simi- 
larity of  the  region  to  the  widely  advertised 
Swiss  Alps.  FitzPatrick,  with  his  usual  skill, 
manages  to  capture  the  handiwork  of  Dame 
Nature  at  the  moments  when  she  is  wielding  her 
most  charming  color  magic,  but  the  subject  fails 
to  register  the  appeal  of  many  films  in  this 
series.  The  outstanding  highlight  shows  the 
producer  being  inducted  into  the  Blackfoot  In- 
dian tribe  with  the  Redskins  attired  in  the 
befringed  and  bespangled  costumery  of  their 
ancestory. 

The  Bear  and  the  Beavers  (Very  Good) 

MGM  (W346)  Cartoon  No.  6  8  mins. 

Tlip  big  bear  goes  ritzy  and  decides  on  a 
snug  house  for  winter  quarters  instead  of  the 
hollow  trees  and  damp  caves  where  he  used  to 
hibernate.  Everything  goes  well  until  the  wood 
box  is  empty  and  he  finds  it  easier  to  raid  the 
kindling  of  the  Beaver  colony  than  to  chop 
down  his  own  fire  wood.  The  little  fellers  gang- 
up  on  Br'er  Bear  and  the  end  finds  his  bungalow 
enroute  to  the  Beaver  woodshed  and  himself 
left  -with  only  a  smouldering  chimney  to  ward  ofT 
the  wintry  blasts.  Told  in  story  book  fashion, 
this  is  a  well  handled  reel  from  all  angles. 


Daffy's  Southern  Exposure  (Fair) 

Vita.  (7609)  Looney  Tune  No.  9        7  mins. 

Here's  one  duck  who  won't  go  South  in  the 
Winter.  As  a  result  he  has  quite  a  time  -with 
snow,  ice,  lack  of  food,  etc.  When  he  finally 
locates  a  cabin  which  smells  of  food,  its  in- 
habitants envision  him  as  their  dessert.  He  has 
quite  a  time  escaping  them  but  then  heads 
South  ("and  I  mean  really  South"),  for  he 
winds  up  in  Rio  -where  there  is  a  cartoon 
Carmen  Miranda.    Leon  Schlesinger  produced. 


Shoot  Yourself  Some  Golf  (Good  Draw) 

Vita.  (7406)  Sports  Parade  No.  6      10  mins. 

With  Ronald  Reagan  and  Jane  Wyman  as 
the  stars,  this  should  be  a  real  draw  at  any 
box-office.  Besides  that,  the  cast  boasts  Jimmy 
Thompson,  world's  record  holder  for  the  longest 
drive,  and  Jack  Redmond,  world's  champion 
trick  golfer.  The  photography  is  a  bit  fuzzy, 
as  the  picture  is  from  a  16  mm.  Kodachrome. 
Del  Frazier  is  credited  as  director.  The  action 
shows  Thompson  demonstrating  some  of  the 
fine  points  of  the  game  for  Reagan  while 
Redmond  practices  some  trick  shots  for  Mrs. 
Reagan's  benefit.  Ordinarily  pictures  of  this 
kind  will  interest  only  the  golfer  but  with  two 
well  known  stars  as  the  stooges  in  this  one, 
the  interest  should  be  widespread. 


California  Junior  Symphony  (Good) 

Vita.  (7109)  B'way  Brevity  No.  9       20  mins. 

This  huge  orchestra  of  more  than  100  kids 
under  the  direction  of  Peter  Meremblum  is  a 
most  remarkable  musical  organization.  The 
kids  range  in  age  from  eight  to  18.  The  feature 
soloist  is  Little  Jackie  Horner,  just  turned 
eight.    The  picture  is  a  bit  too  long  and  would 


have  been  better  as  a  single  reel.  As  it  is,  the 
music  lovers  will  enjoy  it  thoroughly  neverthe- 
less. The  numbers  played  are  partly  classical 
and  partly  of  the  popular  variety  (but  not 
swing).  Jean  Negulesco  directed.  Jack  War- 
ner, Jr.,  produced. 


Magnetic  Telescope       (For  the  Fans) 

Par.  (Wl-6)  Superman  No.  6  9  mins. 

Here's  Superman  again  this  time  fighting  not 
men  from  Mars  or  some  other  planet  but  an 
inhabitant  of  the  earth  who  has  invented  a 
method  of  attracting  planets  to  the  earth.  It 
looks  as  though  the  earth  is  in  for  a  bad  time 
of  it  until  Superman  gets  busy  with  his  super- 
human powers  and  pushes  the  planets  back  into 
the  sky  where  they  belong.  Max  Fleischer 
produced. 

Mr.  Strauss  Takes  a  Walk  (Excellent) 

Par.  (Ul-4)  Madcap  Model  No.  4   SYz  mins. 

Here's  one  of  the  best  in  George  Pal's  series 
of  Puppetoons.  It  is  Pal's  version  of  how 
Johann  Strauss  gained  the  inspiration  to  write 
his  beautiful  waltz.  Tales  from  the  Vienna 
Woods.  The  -wild  life  of  the  forest  gives  him 
the  ideas  for  the  music  and  its  rhythm.  It  is 
well  done  in  Pal's  unique  style  and  properly 
sold  should  mean  money  at  the  box-office. 


Quiz  Kids  No.  4  (Good) 

Par.  (Ql-4)  11  mins. 

Here's  another  miniature  Information  Please 
game  with  the  kids  doing  a  lot  better  on  the 
questions  than  most  grownups  would.  Ques- 
tions on  mythology,  military  commands,  mili- 
tary uniforms,  sports,  etc.,  keep  the  kids  guess- 
ing and  most  audiences  gasping  at  the  kids' 
precocity.  Gerard  is  given  a  chance  to  show 
off  his  knowledge  about  birds  by  identifying 
their  nests  and  as  a  windup  each  kid  gets  a 
hat  and  identifies  its  wearer. 


Nightmare  of  a  Goon  (Funny) 

Par.  (Al-5)  Headliner  No.  5  10%  mins. 

Teddy  Hart,  a  starving  composer,  eight  weeks 
behind  in  his  rent,  has  a  real  nightmare.  Clad 
only  in  a  nightgown,  he  pictures  himself  con- 
ducting- an  orchestra  in  a  night  club — but  it 
turns  out  that  the  orchestra  consists  of  Borrah 
Minnevitch's  Harmonica  Rascals.  Then  his 
landlady  appears  in  a  swing  number.  Don  Wil- 
son appears  as  a  part  of  the  dream  and  it  all 
ends  up  with  a  number  called  "Doin'  the  Hot- 
foot" -with  Teddy's  feet  actually  ablaze. 


There  Ain't  No  Such  Animal  (Timely) 

Vita.  (7306)  Hollywood  Novelty  No.  6 

10  mins. 

Filmed  off  the  Great  Barrier  Reef  which 
stretches  for  250  miles  along  the  Coast  of 
Australia,  this  subject  should  be  of  special 
interest  now  because  of  the  War  news  coming 
from  Australia.  With  practically  everyone 
knowing  someone  who  is  on  military  duty  in 
the  Island  Continent,  interest  should  be  keen  in 
pictures  dealing  with  it  even  if  they  are  pictures 
of  animal  life  and  not  of  people.  The  strange 
amphibian  animals  who  live  on  the  Great  Bar- 
rier Reef  have  seldom  if  ever  before  been 
(Continued  on  Page  23) 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


May  2,1942 


Exhibitors  to  Again  Benefit 
From  Republic-Fawcett  Tieup 


Producers  of  'Spy  Smasher' 
Join  Forces  With  Publish  mg 
Firm  to  Promote  Chapter-Play 

Republic  Pictures  and  Fawcett  Publications 
are  again  cooperating  in  a  promotional  cam- 
paign, this  time  to  promote  Republic's  latest 
12-chapter  serial,  "Spy  Smasher,"  featuring 
Kane  Richmond  in  the  title  role,  and  based  on 
the  exploits  of  the  hero  of  the  popular  Fawcett 
comic  book  of  the  same  name. 

The  entire  Fawcett  organization,  comprising 
some  30  field  men  and  700  distributors  through- 
out the  country,  has  been  instructed  to  co- 
operate with  all  exhibitors  who  play  "Spy 
Smasher,"  just  as  they  did  in  the  promotion  of 
"Adventures  of  Captain  Marvel." 

Fawcett's  participation  in  this  campaign  in- 
cludes full-page  ads  in  all  their  comic  books, 
announcing  the  new  "Spy  Smasher"  serial.  The 
ads  contain  a  coupon,  which  the  reader  is  asked 
to  fill  in  and  return  to  Fawcett,  giving  the  name 
of  the  local  theatre  that  has  not  played  the 
serial.  These  are  sent  to  the  Republic  home 
office,  and  in  turn  forwarded  to  the  salesmen 
in  their  respective  territories.  The  salesmen 
join  forces  with  the  local  Fawcett  field  men  and 
call  on  the  exhibitors,  to  explain  the  extra- 
ordinary cooperation  available  to  them  if  they 
book  the  serial.  When  possible,  they  address 
theatre  men  in  groups  as  was  the  case  when 
Fawcett  promotion  manager  Max  Wolff  ad- 
dressed a  meeting  of  Warner  Brothers'  New 
Jersey  district  theatre  managers  and  some  in- 
dependent exhibitors.  The  entire  "Spy  Smasher" 
promotional  campaign  was  outlined  in  detail, 
resulting  in  nine  of  the  Warner  theatres  book- 
ing the  serial  immediately,  with  the  balance 
expected  to  follow  suit.  The  chief  of  the  Jersey 
chain  recommended  the  Fawcett  cooperation 
very  highly,  stating  it  saved  him  a  great  deal 
of  trouble  in  exploiting  the  serial  playdate. 

Campaigning  Through  Distributors 

In  addition  to  working  actively  with  each 
exhibitor,  Fawcett  is  carrying  on  a  concentrated 
campaign  to  promote  "Spy  Smasher"  through  its 
distributors,  principally  through  house  organs, 
bulletins,  broadcasts  and  other  means. 

Republic  is  furnishing  a  special  trailer,  gratis, 
to  all  theatres  playing  the  serial,  to  be  attached 
to  the  regular  "Coming  Attractions"  trailer, 
calling  attention  to  the  serial  on  the  screen  and 
in  the  Fawcett  comic  book. 

Louis  Stein,  manager  of  the  Stanley  Theatre, 
Newark,  N.  J.,  took  advantage  of  the  excellent 
promotion  available  to  him  and,  working  with 
Fawcett's  Newark  representative,  Sam  Nichols, 
did  a  bang-up  job  in  getting  "Spy  Smasher" 
off  to  a  flying  start.  Following  is  an  outline 
of  their  campaign : 

At  week-ends,  starting  two  weeks  before  the 
opening  playdate,  stage  announcements  were 
made  by  Stein  concerning  the  opening  date  and 
the  various  giveaways  to  be  made  at  the  first 
three  rnatinees.  The  trailer  was  also  used  dur- 
ing this  period. 

The  back  of  the  program  for  the  two  weeks 
preceding  the  opening  was  given  over  entirely 


When  Republic's  12-chapter  serial,  "Spy  Smash- 
er," opened  at  the  Stanley  Theatre,  Newark, 
N.  J.,  all  children  attending  were  presented  with 
4-color  photos  of  "Spy  Smasher,"  together  with 
copies  of  Fawcett's  Whiz  Comic  Books  and  "Spy 
Smasher"  buttons.  In  this  view  of  the  auditorium, 
the  delighted  recipients  are  shown  holding  their 
copies  of  the  "Spy  Smasher"  photo.  Nearly  all 
the  youngsters  will  be  regular  patrons  for  11 
more  weeks. 


to  advertising  the  opening  and  the  giveaways. 

A  wall-panel  of  the  1 -sheet,  31x77,  was  placed 
prominently  in  the  lobby,  to  remain  until  the 
showing  of  the  last  chapter. 

A  40x60  lobby  display  in  full-color  was  placed 
conspicuously  near  the  box-office. 

Three-hundred  special  1 -sheets,  with  Stanley 
Theatre  snipes,  were  distributed  to  all  Fawcett 
dealers  in  the  territory  for  display  on  their 
stands,  accompanied  by  a  "pep"  bulletin  from 
Fawcett's  district  promotion  man.  In  addition, 
trucks  of  the  Newark  News  Dealers  Supply  were 
bannered. 

Two  thousand  "Spy  Smasher"  4-color  photos 
with  imprint  on  back  plugging  the  serial,  were 
given  away  opening  day,  together  with  2-color 
buttons  and  1,500  Comic  Books. 


Bills  Program  of  Comic  Page 
Adaptations  as  'Out  of  Funnies' 

With  a  program  consisting  of  a  "Blondie" 
feature,  a  "Tailspin  Tommy"  picture,  a  Popeye 
and  a  Skippy  cartoon,  and  a  Stranger  Than 
Fiction  reel.  Manager  Al  Spargur  of  the  Royal 
Theatre,  Mount  Vernon,  111.,  advertised  his 
offering  as  "Out  of  the  Funnies." 

Newspaper  comic  sections  were  haphazardly 
torn  up  and  pasted  on  compo-board,  which  was 
cut  out  to  mask  the  regular  attraction  frames, 
doors,  etc.  Some  of  the  catchlines  used  included 
"Five  Big  Units  of  Fun,"  "Here's  a  Brand 
New  Idea  in  Family  Entertainment,"  "Out  of 
the  Funnies  On  to  the  Screen." 

Spargur  carried  out  the  same  idea  in  his 
newspaper  ads. 

With  the  same  kind  of  program,  you  can 
stage  the  same  kind  of  campaign.  And  you 
can  have  the  same  kind  of  successful  results 
that  the  Royal  manager  enjoyed. 


One  good  short — well  advertised — might  have 
saved  that  bad  feature  you  ran  recently. 


Dave  Fleischer 


Fleischer  Joins  Columbia 

Appointment  of  Dave  Fleischer  to  take 
charge  of  its  entire  cartoon  production  unit 
has  been  announced 
by  Columbia  Pictures. 
Fleischer,  who  as- 
sumes his  new  post 
after  an  association 
of  fifteen  years  with 
Paramount,  will  be  in 
charge  of  the  Color 
Rhapsodies  and  Phan- 
tasies cartoon  series. 

While  at  Para- 
mount, he  was  re- 
sponsible for  the  di- 
rection of  many 
important  cartoon  se- 
ries, including  "Su- 
perman," "Popeye  the  Sailor"  and  "Betty 
Boop,"  as  well  as  two  feature-length  car- 
toons, "Gulliver's  Travels"  and  "Mr.  Bug  Goes 
to  Town." 


Warner  Brothers  to  Film 
Service  Band  Shorts  at 
West  Point,  Annapolis 

Arriving  in  New  York  over  the  weekend,  a 
Warner  Bros,  production  unit  headed  by  Direc- 
tor Jean  Negulesco  and  Phil  Quinn,  production 
manager,  left  early  Monday  for  West  Point  to 
complete  plans  for  the  filming  of  a  short  sub- 
ject featuring  the  band  and  glee  club  of  the 
Military  Academy.  Shooting  is  scheduled  to 
get  under  way  at  the  Academy  reservation 
May  4. 

On  completion  of  the  West  Point  assignment, 
the  crew,  which  includes  Dudley  Chambers 
of  the  Warner  music  department,  will  go  to 
Annapolis  on  a  similar  mission.  The  two  shorts, 
to  be  produced  by  Gordon  Hollingshead,  will 
be  released  as  part  of  next  season's  Melody 
Masters  group. 

Conferences  between  Warner  executives  and 
Government  officials  on  the  production  of  three 
one-reelers  featuring  the  United  States  Army, 
Navy  and  Marine  bands,  have  been  under  way 
for  some  time.  Final  arrangements  were  ex- 
pected to  be  set  this  week,  with  production  set 
to  start  following  completion  of  the  West  Point 
and  Annapolis  shorts. 


Recognition  of  Home-Town  Boy  in 
Newsreel  Clip  Actuates  Publicity 

The  sort  of  publicity  showmen  dream  about 
was  garnered  recently  by  Manager  M.  E.  Ber- 
man  of  the  Orpheum  Theatre,  Springfield,  111. 
A  story  was  practically  thrown  into  his  lap,  and 
being  a  smart  shownman,  Berman  knew  what 
to  do  with  it.  Result;  he  cracked  the  local 
newspaper  for  a  three-column  spread  with  art. 

The  incident  occurred  when  a  recent  issue  of 
Pathe  News  carried  a  clip  showing  the  Ameri- 
can forces  in  Iceland.  A  local  mother  and  her 
two  daughters,  sitting  in  the  theatre,  was 
startled  to  see  their  son  and  brother,  an  Army 
lieutenant,  among  the  soldiers  on  the  screen. 
They  immediately  notified  the  Orpheum  man- 
agement, who  projected  the  reel  again  for  them. 
Berman  then  tipped  of¥  the  newspaper,  with 
the  resultant  publicity  break. 

Moral :  Always  be  on  the  alert. 


. . .  from  the  hottest 
company  in  the  business! 


May  2, 1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


SHORT  SUBJECT  CHECKUP  (by  Series) 


Depinet  Reveals  Facts 
On  Shorts  Marketing 

(Continued  from  Page  17) 

intelligently,  and  thoroughly,  along  sound  selling 
lines.  There  is  every  indication  that  the  number 
and  variety  of  these  cartoon  characters  will 
increase  in  the  near  future. 

Contrary  to  general  impressions,  Mr.  De- 
pinet's  record  shows  that  sport  reels  are  not 
seasonal  in  their  appeal  but  are  well  received, 
regardless  of  current  or  impending  activity  in 
the  type  of  play  or  contest  they  happen  to  treat. 
Of  course,  in  communities  where  interest  in  some 
one  sport  is  exceptionally  high  during  certain 
calendar  periods,  additional  business  is  drawn 
by  capitalizing  on  the  public  frame  of  mind, 
but  in  the  great  majority  of  situations  sport 
reels  have  no  particular  seasonal  popularity. 

We  had  a  very  pleasant  visit  and  were  mighty 
pleased  to  find  that  Mr.  Depinet's  book  fur- 
nished irrefutable  proof  that  the  ideas  we  have 
been  advancing  in  these  columns,  for  so-o-o  long 
about  attention  to  short  subjects,  would  really 
help  showmen  to  gather  in  a  lot  of  bank  fodder 
that  is  now  being  ignored  or  overlooked.  We 
are  delighted  to  share  with  you  such  grade  A 
information  as  we  were  able  to  gather  in  one 
brief  half  hour  with  an  executive  of  the  proved 
shownman  sense  and  wide  experience  of  Ned 
Depinet. 

When  it  came  time  to  leave,  Ned  left  his  desk 
to  help  us  with  our  overcoat.  He's  always  been 
a  very  polite  and  considerate  person,  but  we 
keep  wondering :  could  we  have  done  anything 
that  put  him  wise  to  the  fact  that  our  breeches 
were  patched  ? 


Short  Subject  Reviews 

There  Ain't  No  Such  Animal 

(Continited  from  Page  21) 

pictured.  Most  fascinating  is  the  scene  of  a 
giant  turtle  preparing  to  lay  her  eggs,  then  her 
slow  progress  back  to  the  water  and  the 
unearthing  of  the  peculiar  looking  eggs  which 
bounce  but  don't  break. 


Eat  Me  Kitty  Eight  To  The  Bar 

(Good) 

20th-Fox  (2508)  Terry-Toon  No.  8       7  mins. 

A  cat  with  a  whim  to  exercise  feline  kind- 
ness proceeds  about  the  business  of  contradict- 
ing all  of  the  heralded  hatreds  of  his  breed  by 
performing  acts  of  kindness  for  birds  and  mice. 
All  this  brings  about  a  similar  attempt  on  the 
part  of  a  vicious  bulldog  who  comes  to  grief 
when  he  tries  out  the  principles  on  a  belligerent 
goat.  The  animation  and  continuity  of  sequence 
are  well  handled  and  the  reel  shapes  into  a 
well  told  story  with  many  comic  and  laugh- 
able situations. 

Funny  Bunny  Business  (Good) 

20th-Fox  (2507)  Terry-toon  No.  7         7  mins. 

A  group  of  fun  loving  rabbits  go  to  extremes 
to  thwart  the  plans  of  a  hunter  and  his  dog  to 
take  advantage  of  the  start  of  the  hunting 
season.  From  the  time  the  hunter  and  his 
pooch  take  position  at  a  rabbit  hole  and  hang 
up  their  alarm  clock,  to  make  sure  of  instant 
starting,  to  the  end,  where  the  rabbits  resort 
to  legerdemain  to  produce  unlimited  numbers 
of  their  tribe  from  a  magician's  hat,  the  foot- 
age is  filled  with  incidents  that  keep  both  man 
and  hound  in  a  maze  of  violence  and  trickery. 


Oh  Gentle  Spring  (Fair) 

20th  Fox  (2509)  Terry-toon  No.  9         7  mins. 

In  this,  birds,  flowers,  insects,  animals  and 
humans  combine  to  illustrate  what  happens  with 


COLUMBIA 

1940-41->r-1941-42--, 
Com-  Corn- 
Series  Sold  pleted  Sold  pleted 


All  Star  Comedies.  ,  .  . 

18 

All 

18 

13 

Cinescopes   

10 

9 

8 

5 

Color  Rhapsodies  

16 

10 

16 

7 

a 

lU 

9 

Fables  Cartoons   

8 

All 

8 

4 

Glove  Slingers   

.  None 

4 

All 

International  Forum 

.  None 

6 

3 

New  York  Parade  

6 

2 

None 

Panoramics   

.  None 

12 

5 

Phantasies  Cartoons  .  .  . 

8 

7 

8 

4 

Quiz  Reels  

6 

All 

6 

5 

Screen  Snapshots  .... 

12 

9 

10 

9 

Stooge  Comedies   

8 

All 

8 

6 

This  Changing  World.  . . 

.  None 

6 

2 

Tours  

10 

All 

8 

4 

Washington  Parade 

6 

4 

None 

World  of  Sports  

12 

8 

12 

"s 

TOTAL   

130 

107 

140 

88 

METRO-GOLDWYN 

MAYER 

Cartoons   

18 

13 

16 

7 

Miniatures   

10 

All 

10 

r 
D 

Our  Gang   

9 

All 

10 

•7 
/ 

Passing  Parade   

9 

All 

10 

5 

Pete  Smith  Specialties. 

14 

12 

14 

o 
0 

Fitzpatrick  Traveltalks 

12 

All 

12 

1 1 

Special  Subjects   

1 

Two  Reel  Specials  

6 

All 

6 

3 

TOTAL   

78 

71 

78 

71 
47 

PARAMOUNT 

10 

13 

None 

1 

None 

Fascinating  Journeys  . . 

6 

All 

2 

All 

8 

All 

None 

Headliners   

8 

7 

6 

"s 

Hedda  Hopper   

None 

6 

4 

Madcap  Models   

6 

4 

6 

4 

6 

5 

None 

Popeye   

12 

All 

12 

's 

Popular  Science   

6 

All 

6 

4 

Quiz  Kids   

None 

6 

5 

Robert  Benchley  

4 

All 

4 

3 

Speaking  of  Animals 

None 

6 

4 

Special  Cartoon   

1 

i 

1 

1 

Sportlights   

13 

All 

13 

10 

Superman  Cartoons 

.  None 

12 

7 

Unusual  Occupations  .  . 

6 

All 

6 

4 

TOTAL   

86 

86 

86 

61 

the_  advent  of  the  spring  season.  Some  of  the 
antics  are  funny,  but,  for  the  most  part,  the 
film  is  only  moderately  amusing.  Timeliness  is 
the  factor  that  lifts  the  assembly  of  haphazardly 
handled  and  episodic  events  to  a  deserving  place 
on  your  program.  Best  episode  is  the  bicycle 
race  of  the  birds  after  the  worm,  which  the 
Robin  wins. 

Acro-Batty  (Humorous) 

MGM  (S366)  Pete  Smith  Specialty  No.  6 

9  mins. 

We  list  this  as  a  humorous  subject  but  that 
classification  applies  to  the  accompanying  dia- 
logue of  Pete  Smith.  The  action  is  of  the  most 
exciting  and  thrilling  order,  dealing  with  the 
of?  season  mode  of  living  of  the  duos,  trios, 
and  groups  that  bring  gasps  and  shudders  to 
America's  vast  army  of  circus  fans.  The  footage 
is  a  kaleidoscopic  array  of  the  big  top  per- 
formers at  work  practicing  the  leaps,  falls,  twists 
and  turns  that  keep  them  fit  and  ready  to  take 
the  road  and  start  their  daily  gamble  with  injury 
and  death.  Smith's  narration  is  both  funny 
and  explanatory.  The  circus  season  is  getting 
under  way  now,  so  put  "three-ring"  appeal  in 
your  selling  campaign  on  this  short. 


RKO-RADIO 

^1940-41^^1941-42— 
Com-  Corn- 
Series  Sold  pleted  Sold  pleted 


Disney  Cartoons  

18 

All 

18 

4 

Edgar  Kennedy   

6 

All 

6 

5 

Information  Please  .... 

13 

All 

13 

7 

Leon  Errol   

6 

All 

6 

5 

March  of  Time  

13 

All 

13 

9 

1 

1 

None 

Ray  Whitley   

4 

All 

4 

3 

Picture  People   

13 

10 

13 

8 

South  America  

None 

3 

None 

Special  Subjects   

i 

Sportscopes  

13 

All 

1  3 
13 

Q 

y 

TOTAL   

87 

All 

86 

51 

20TH  CENTURY-FOX 

Adventures  of  Newsreel 

Cameraman  

4 

4 

4 

All 

Dribble  Puss  Parade 

4 

1 

None 

Fashion  Forecast  

4  None 

None 

Magic  Carpet  

8 

10 

12 

7 

Believe  It  Or  Not  

None 

1 

None 

Sports  Reviews  

6 

7 

6 

All 

Terrytoons   

26 

All 

26 

22 

World  Today   

None 

4 

4 

TOTAL   

52 

52 

52 

44 

UNITED  ARTISTS 

World  In  Action  

None 

12 

3 

UNIVERSAL 

Cartunes   

13 

All 

13 

9 

Musicals   

13 

All 

13 

12 

Special  Subjects  

1 

1 

2 

2 

Stranger  Than  Fiction.. 

15 

All 

15 

10 

Variety  Views   

15 

All 

15 

17 

1  im 

TOTAL   

57 

57 

58 

tD 

VITAPHONE-WARNER  BROS. 

Broadway  Brevities  .... 

9 

All 

12 

10 

Elsa  Maxwell  

3 

All 

None 

Hollywood  Novelties  .  . . 

6 

All 

6 

6 

Looney  Tunes   

16 

All 

16 

10 

Melody  Masters   

10 

All 

10 

8 

Merrie  Melodies   

26 

All 

26 

19 

Special  Subjects  

2 

2 

None 

Sports  Parades   

10 

All 

10 

7 

Technicolor  Specials  .  .  . 

6 

All 

6 

5 

TOTAL   

83 

88 

86 

65 

GRAND  TOTAL... 

578 

552 

598 

401 

Universal  Issues  Press  Book 
On  'Menace  of  the  Rising  Sun' 

A  press  book  containing  a  variety  of  one-, 
two-  and  three-column  ads,  special  publicity 
stores  and  selling  suggestions  has  been  issued 
by  Universal  on  its  two-reel  special,  "Menace 
of  the  Rising  Sun." 

Sample  questions  for  a  newspaper  or  radio 
quiz  contest,  suggested  copy  for  a  post-card 
campaign  and  ideas  for  lobby  displays  tieing  in 
with  the  current  War  Bonds  drive  comprise  the 
principal  exploitation  material. 

"Sell  It  Like  a  Feature"  is  the  theme  behind 
the  manual's  selling  suggestions. 


SHORTS  SHOPPING 


{Continued  from  Page  17) 

Klarsfield  of  the  Rialto  Theatre  has  a  "little 
man,"  who,  clad  only  in  shorts,  stands  in  front 
of  the  theatre  at  all  times.  Constructed  of 
masonite,  he's  ten  feet  tall,  holds  a  sign  with  this 
copy :  "I'm  Proud  of  My  Shorts  Today."  An 
opening  in  the  sign  permits  interchanging  of 
cards  with  each  new  show. 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


STR  West  Coast  Offices 


10424  Bloomfield  St. 


North  Hollywood,  Calif, 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Jinx  Falkenberg  Sfarfs^'Lucky  Legs" ;  March  Signed  by 
Lasky/  Lorraine  Gettman  Now  Known  as  Leslie  Brooks 


Columbia  recalled  Jinx  Falkenberg  from 
her  eastern  personal  appearance  tour  to  be- 
gin rehearsals  for  the  leading  role  in  "Lucky 
Legs."  The  picture  will  start  early  in  May 
with  Wallace  MacDonald  producing  and 
Charles  Barton  directing.  The  story  calls 
for  a  big  cast  of  glamour  girls. 


Ingrid  Bergman  will  play  the  feminine  role 
opposite  Humphrey  Bogart  in  "Casablanca" 
which  Hal  Wallis  will  produce  for  Warner 
Bros.  The  casting  was  rnade  possible  by 
an  exchange  deal  with  David  O.  Selznick 
whereby  the  latter  will  obtain  the  services 
of  Olivia  de  Havilland  for  one  of  his  pro- 
ductions. 


Victor  Moore  has  signed  a  new  two-pic- 
ture contract  with  Paramount.  Moore,  now 
on  tour  with  "Louisiana  Purchase,"  will 
come  to  Hollywood  early  next  month  for 
first  assignment. 


Recently  placed  under  contract  by  Colum- 
bia, Shirley  Patterson  has  been  assigned  the 
feminine  lead  in  "Shot  Gun  Guard,"  a  west- 
ern feature  teaming  Charles  Starrett  and 
Russell  Hayden,  to  go  into  production  the 
first  week  in  May.  The  film  will  be  directed 
by  William  Berke  with  Jack  Fier  producing 


Fredric  March  has  been  signed  by  Warner 
Bros,  for  the  title  role  in  "The  Adventures 
of  Mark  Twain,"  next  Jesse  Lasky  produc- 
tion. The  picture  will  reunite  March  and 
Director  Irving  Rapper,  they  worked  to- 
gether on  "One  Foot  in  Heaven." 


It's  stardom  for  sure  for  Alexis  Smith, 
the  girl  -who  scored  so  effectively  in  "The 
Constant  Nymph."  Warner  Bros,  have  chosen 
"Heaven -on  49th  Street,"  a  story  inspired  by 
New  York's  famous  St.  Malachy's  Church 
as  her  initial  vehicle.  Bernard  Schubert  is 
writing  the  screen  play.  Ben  Stoloif  will 
produce. 


A  new  name  and  a  long  term  contract 
came  to  Columbia  starlet  Lorraine  Gettman 
over  the  week-end.  Henceforth  she  will  be 
Leslie  Brooks.  First  step  in  grooming  the 
attractive  red  head  for  important  roles  is 
the  feminine  lead  opposite  Charles  Starrett 
and  Russell  Hayden  in  "Overland  to  Dead- 
wood." 


No  one  but  her  own  Ma  will  play  the  role 
of  Ginger  Rogers'  mother  in  Paramount's 
"The  Maj  or  and  the  Minor."  While  Mrs. 
Leila  Rogers  will  make  her  screen  debut,  she 
is  no  stranger  to  films.  Formerly  a  drama 
editor,  she  later  became  a  dramatic  coach 
and  for  several  years  trained  younger  players 
at  RKO-Radio. 


Elizabeth  Patterson  will  play  the  role  of 
Fredric  March's  sister  in  Paramount's  "I 
Married  a  Witch."  Also  engaged  for  the 
film  was  Esther  Howard. 


for  "Pearl  of  Paradise"  which  he  will  direct 
for  MGM.  Johnny  Weismuller  will  be 
starred. 


Immediately  upon  becoming  an  RKO- 
Radio  associate  producer,  Maurice  Geraghty 
was  assigned  to  handle  "The  Falcon's 
Brother."  The  picture  will  feature  George 
Sanders  and  a  newcomer  to  the  mystery 
thriller  series,  Tom  Conway,  in  the  top  roles. 


Edward  Sutherland  will  direct  RKO- 
Radio's  "The  Navy  Comes  Through,"  story 
of  the  merchant  marine  which  vvill  star  Pat 
O'Brien,  Randolph  and  Jackie  Cooper. 
Adapted  from  Borden  Chase's  Saturday  Eve- 
ning Post  story  "Battle  Stations,"  the  film 
goes  into  production  May  15. 


Marjorie  Weaver  will  play  the  feminine 
lead  opposite  Lloyd  Nolan  in  "12  Men  in  a 
Box,"  which  starts  at  the  end  of  the  month 
with  Herbert  I.  Leeds  directing.  Phil  Sil- 
vers and  Janis  Carter  have  been  pencilled 
in  for  feature  spots. 


With  Gene  Tierney  selected  for  the  star- 
ring role,  Henry  Hathaway  has  been  signed 
to  direct  "China  Girl"  by  20th  Century-Fox. 


After  a  couple  of  days'  production  halt 
20th  Century-Fox  named  Archie  Mayo  to 
direct  "Orchestra  Wife"  vice  John  Brahm. 
George  Montgomery,  Ann  Rutherford  and 
Lynn  Bari  head  the  cast. 


Republic  will  feature  Anna  Lee  with  John 
Wayne  and  John  Carroll  in  "Flying  Tigers." 
The  film  is  slated  for  early  production  with 
David  Miller  directing  and  Edmund  Grainger 
producing. 


Assignment  to  direct  "Springtime  in  the 
Rockies"  has  been  handed  Irving  Cummings 
by  20th  Century-Fox.  Production  date  of 
film  which  will  feature  Betty  Grable,  Carmen 
Miranda  and  Barry  James  and  his  band  has 
been  moved  back  to  mid-June. 


Rosalind  Russell  is  being  sought  by  Para- 
mount to  share  starring  honors  in  "Four 
From  Coventry"  with  Fred  MacMurray. 
Presently  engaged  for  Columbia's  "My  Sister 
Eileen,"  Miss  Russell  is  reading  the  Tess 
Slesinger  and  Frank  Davis  script  prior  to 
considering  acceptance  of  the  bid. 


"King  of  the  Stallions,"  story  of  a  wild 
horse  owned  by  a  tribe  of  Indians,  has  been 
acquired  by  Monogram  for  early  production. 
Chief  Thundercloud  will  be  seen  in  the  lead- 
ing role.  The  picture,  a  sequel  to  "Silver 
Stallion,"  will  be  produced  and  directed  by 
Edward  Finney  with  May  20  set  as  starting 
date. 


Completing  preliminary  preparations,  Di 
rector  Al  Santell  has  started  testing  players  were  added  to  the  cast. 


Roscoe  Ates,  now  a  character  actor,  has 
been  signed  for  a  role  in  Preston  Sturges' 
Paramount  production  "Triumph  Over  Pain." 
Simultaneously  Chester  Conklin  and  Dot 
Farley,   two  oldtime   Mac   Sennett  comics. 


Time  was  when  Dolores  Del  Rio  had  Norman 
Foster  for  a  leading  man.  Now  Foster  is  direct- 
ing Miss  Del  Rio  in  the  Mercury  Production  of 
Orson  Welles'  "Journey  Into  Fear,"  in  which  she 
co-stars  with  Joseph  Gotten.  Here  they  are 
talking  over  old  times  on  the  set  at  RKO-Radio. 


HOLLYWOOD 
STUDIO 
ROUND-UP 


A  total  of  10  new  pictures  went  before  the 
cameras  at  five  Hollywood  studios  this  week. 


COLUMBIA 


FINGERS—Principals:  Kay  Harris,  Bruce  Bennett, 
Edward  Norris.     Director,  Lew  Landers. 


MGM 


TISH — Principals  :  ■  Marjorie  Main,  ZaSu  Pitts,  Aline 
McMahon,  Lee  Bowman.    Director,  S.  Sylvan  Simon. 


MONOGRAM 

TEXAS  TROUBLE  SHOOTERS— Principals :  Ray 
Corrigan,  John  King,  Max  Terhune.  Director,  S.  Roy 
Luby. 


PRODUCERS 

THE  COMMANDOS  HAVE  LANDED— Principals : 
Lyle  Talbot,  George  Neisce,  June  Duprez,  Charles 
Rogers.     Director,   Spencer  Bennett. 


REPUBLIC 

CYCLONE  KID— Principals:  Don  Barry,  Johnny 
James,  Lynn  Merrick.     Director,  George  Sherman. 

FLYING  TIGERS— Principals:  John  Wayne,  John 
Carroll,  Anna  Lee,  Bill  Shirley.  Director,  David  Miller. 

LAZYBONES — Principals:  Judy  Canova,  Joe  E. 
Brown.     Director,   Joseph  Santley. 


RKO-RADIO 

THE  BIG  STREET— Principals :  Henry  Fonda, 
Lucille  Ball,  Barton  MacLane.    Director,  Irving  Reis. 


UNIVERSAL 

INVISIBLE  AGENT— Principals:  Ilona  Massey,  Joh 
Hall,  Peter  Lorre,  Sir  Cedric  Hardwicke.  Director, 
Edwin    L.  Marin. 

TIMBER — Principals:  Leo  Carrillo,  Andy  Devine, 
Marjorie  Lord.    Director,  Christy  Cabanne. 


Douglas  to  Washington 

Completing  his  co-starring  role  with  Joan 
Crawford  in  Columbia's  "He  Kissed  the  Bride," 
Melvyn  Douglas  left  for  Washington  April  20. 


May  2,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


WANDERING 

AROUND 
HOLLYWOOD 

oAitU  Aaie.  Mack. 


New  name  thinker-uppers  have  been  pretty 
busy  lately.  A  trio  of  Paramount  youngsters 
were  given  new  identities.  Didn't  take  much 
imagination  to  change  Betty  Jane  Rhodes' 
tag  to  just  Betty  Rhodes  by  dropping  the 
plain  Jane.  Transforming  Donivee  Purgey 
to  Lora  Lee  was  quite  an  accomplishment, 
however.  It'll  probably  take  Dolly  Loehr 
a  little  while  to  become  accustomed  to  being 
called  Marguerite  Lynn.  Warner  Bros,  said 
it  was  an  unusual  expression  of  popular  will 
that  inspired  them  to  decide,  that  Bryant 
Fleming  will  be  Gig  Young  in  the  future. 


With  so  many  actors,  all  of  whom  claim 
they  "bring  down  the  house"  every  time  they 
get  a  part,  wandering  around  loose,  it  seems 
funny  that  Bill  Pine  and  Bill  Thomas  had 
to  go  out  and  hire  a  professional  building 
wrecker  to  technically  advise  on  "Wrecking 
Crew."  But  they  did  and  a  man  named 
James  Stafford,  who  according  to  reports  has 
demoHshed  more  buildings  than  the  RAF 
bombers,  will  show  Chester  Morris,  et  al, 
how  to  knock  things  flatter  than  the  bride's 
biscuits. 


The  only  time  a  lot  of  wide  spots  in  the 
road  ever  see  their  names  in  print  other  than 
in  the  Post  Office  Directory  is  when  they  bid 
for  a  world  premiere.  Now  it's  Holland, 
Mich.,  colonized  long  ago  by  Dutch  settlers, 
that  wants  the  first  shot  at  "The  Wife  Takes 
a  Flyer"  on  the  date  of  its  annual  Tulip 
Festival. 


Dressed  in  his  Signal  Corps  lieutenant's 
uniform,  John  Huston  directed  the  final  se- 
quences of  "Across  the  Pacific"  at  Warner 
Bros.  John's  been  awaiting  his  call  for  some 
time  and  was  on  his  way  to  Washington 
almost  before  his  echoes  of  "That's  the  pic- 
ture" had  died  down. 


With  glamour  girls  a  dime  a  dozen  around 
Hollywood,  it  was  a  unique  treat  the  other 
day  to  walk  out  on  the  MGM  stage  where 
Dick  Thorpe  is  directing  "Apache  Trail"  and 
pick  fresh  talent  in  the  person  of  Flower 
Jackson.  Flower  is  a  97  year  old  full  blooded 
Indian  and  a  great-great  grandmother.  While 
she  will  speak  no  lines,  she  will  have  con- 
siderable footage  in  the  film  because  of  her 
typical  Apache  features  and  dignity.  She  was 
discovered  while  watching  her  grandsons 
perform  in  a  riding  chase  sequence. 


Can  there  be  anything  prophetic  in  a  pic- 
ture title?  RKO-Radio  announces  "End  of 
the  Gangsters."  Long  ago,  when  Howard 
Hughes  made  "Scarface,"  critics  and  review- 
ers were  unanimous  in  labeling  it  as  the  film 
that  "would  end  all  gangsters."  That  was 
about  a  decade  ago,  but  anyone  who  can 
count  the  number  of  gangster  films  made 
since  that  time  is  a  mathematical  genius  of 
Einstein  caliber. 


Weeks  to  Make  Two  Specials 
For  New  Monogram  Program  , 

George  W.  Weeks  will  film  two  special 
productions  for  Monogram's  1942-1943  release 
schedule  in  addition  to  his  quota  of  eight  "Range 
Busters"  westerns.  The  films  will  be  "Intelli- 
gence Bureau,"  based  on  the  novel  "The  Black 
Book,"  by  George  Bronson  Howard,  and  "Pony 
Express  Riders,"  an  original  screen  play  by 
Earle  Snell. 


Warner  Bros.  To  Glorify 
U.  S.  Merchant  Marine 

The  colorful  story  of  the  United  States  Mer- 
chant Marine  in  wartime  will  be  filmed  by 
Warner  Bros,  under  the  title  "Heroes  Without 
Uniforms."  Four  stars,  Edward  G.  Robinson, 
George  Raft,  Humphrey  Bogart  and  Sidney 
Greenstreet,  have  already  been  set  for  the  pic- 
ture. Original  story  is  by  Guy  Gilpatric,  author 
of  the  Glencannon  stories  featured  in  Saturday 
Evening  Post.  With  Merchant  Marine  co- 
operation assured.  Gene  Fowler  is  slated  to  adapt 
the  yarn  which  Jerry  Wald  will  produce. 


Monogram  Completes  Sound 
Stage  Reconstruction 

Entire  reconstruction  of  stages  1  and  2,  a 
$25,000  undertaking,  has  been  completed  by 
Alonogram  Studio.  Now  housed  in  a  single 
structure,  the  stage  is  entirely  sound-proof. 
The  original  structures  were  erected  in  1929 
and  were  among  the  first  sound  stages  ever  built 
in  Hollywood.  Renovated  stages  will  first  be 
used  for  "Lure  of  the  Islands"  which  Linds- 
ley  Parsons  will  produce. 


Tex  Ritter  Signs  For 
Universal  Westerns 


Universal  has  signed  Tex  Ritter  to  a  term 
contract  to  co-star  with  Johnny  Mack  Brown 
in  a  group  of  seven  western  pictures  for  the 
1942-1943  program.  The  deal  provides  that 
Ritter  also  will  appear  in  one  non-western 
production.  Discovered  and  first  featured  by 
Monogram,  Ritter,  previous  to  signing  with  Uni- 
versal, had  been  under  contract  to  Columbia. 


Irene  Lee  Joins  Goldwyn 
As  Eastern  Story  Editor 

Irene  Lee,  for  the  past  four  years  story  editor 
for  Warner  Bros.,  has  been  engaged  as  Eastern 
Story  Editor  by  Samuel  Goldwyn.  Miss  Lee 
will  make  her  headquarters  in  New  York,  and 
leaves  Hollywood,  where  she  has  had  the  dis- 
tinction of  being  the  only  woman  story  editor, 
on  May  23  to  commence  work  on  Goldwyn's 
material  for  next  year. 


To  Dissolve  Darmour  Productions 

Upon  the  completion  of  two  Ellery  Queen 
features  and  a  serial,  it  has  been  learned  that 
Darmour  Productions,  formerly  headed  by  the 
late  Larry  Darmour,  will  be  dissolved.  Proba- 
bility is  that  Columbia,  which  released  the  Dar- 
mour films,  will  take  over  the  Darmour  Studio. 


Runyon  Story  For  Monogram 

Monogram  has  purchased  "The  Lady  Mem- 
ber," a  Damon  Runyon  story,  and  scheduled  it 
for  production  for  the  1942-1943  program.  It  is 
anticipated  that  the  title  will  be  changed. 


The  "tA 


oon 


Is  High 


A  new  ceiling  was  put  on  the  price  for  film 
rights  to  a  stage  play  this  week  when  20th 
Century-Fox  paid  John  Steinbeck  the  all-time 
record  sum  of  $300,000  for  the  picture  rights 
to  "The  Moon  Is  Down,"  first  published  as 
a  novel  and  now  a  current  Broadway  stage 
play.  In  book  form  "The  Moon  Is  Down"  has 
topped  the  the  nation's  best-sellers,  having 
sold  nearly  a  half  a  million  copies  in  less  than 
2  months.  "The  Moon  Is  Down"  will  be  the 
fourth  Steinbeck  work  to  reach  the  screen, 
its  predecessors  being  "The  Grapes  of  Wrath," 
"Of  Mice  and  Men"  and  "Tortilla  Flat." 


FUR  RACKET 


LUANA  WALTERS 
AND  FEATURING 

%m  m  m 

DISTRIBUTED  BY: 


Atlanta — Astor  Films 
Boston — North  Eastern 
Buffalo — Pam-0 
Chicago — Special  Attr's 
Cincinnati — Popular 
Cleveland — I  mperial 
Dallas — Acme 
Denver — Commercial 
Detroit — Allied 
Indianapolis — Monogram 
Kansas  City — Select 
Los  Angeles — Majestic 


M  ilwaukee — Astor 
Minneapolis — P.R.C. 
New    Haven — Northeastern 
New  Orleans— Astor 
New  York — Astor 
Omaha — Liberty 
Philadelphia — Astor 
Pittsburgh — Crown 
St.  Louis — Variety 
San  Francisco — All  Star 
Seattle — Principal 
Washington — Peerless 


Toronto — Superior 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


May  2,  1942 


MONTHLY  PRODUa  CHECK-UP 


HE'S  MY  OLD  MAN  (Col.)  Drama.  Prin- 
cipals: Pat  O'Brien,  Glenn  Ford,  Evelyn 
Keyes,  Minor  Watson,  Jonathan  Hale,  Frank 
Puglia,  Trevor  Bardette.  Plot:  A  famous 
flyer,  drinking  too  much,  crashes  his  plane, 
causing  the  death  of  his  co-pilot.  To  save 
his  son  embarrassment,  he  leaves  the  coun- 
try, after  settling  all  his  money  on  the  pilot's 
little  girl.  Years  later,  while  testing  a  ship 
revealing  via  radio  facts  valuable  to  future 
designers,  he  loses  his  own  life.  Director, 
Sidney  Salkow. 

PIERRE  OF  THE  PLAINS  (MGM)  West- 
ern. Principals:  John  Carroll,  Ruth  Hussey, 
Evelyn  Ankers,  Sheldon  Leonard,  William 
Post,  Jr.,  Bruce  Cabot,  Lois  Ransom.  Plot: 
Romantic  rivalry  starts  a  bitter  feud  between 
John  Carroll,  northwest  guide,  and  Bruce 
Cabot,  bad  man.  A  murder  occurs  and  the 
girl's  brother  is  accused  of  the  crime.  Car- 
roll makes  possible  the  boy's  escape.  Trailed 
by  police  for  his  part  in  a  jail  break,  Carroll 
encounters  Cabot.  During  the  fight  Cabot  is 
shot.  Evidence  shows  Carroll  could  not  have 
done  the  killing,  and  he  is  freed.  Director, 
George  B.  Seitz. 

ATLANTIC  CONVOY  (Col.)  Spy.  Princi- 
pals: John  Beal,  Virginia  Field,  Bruce  Ben- 
nett, Larry  Parks,  Lloyd  Bridges,  Victor 
Kilian,  Robert  Stevens.  Plot:  Submarines 
are  getting  news  about  convoys.  Leader  of 
Marine  Flying  Patrol  suspects  a  government 
weather  bureau  man  as  being  an  enemy 
agent.  His  actions  following  rescue  of  torpe- 
doed liner  survivors  confirm  suspicions.  But 
when  driven  into  the  hands  of  real  spies,  the 
weather  man  outwits  his  captors,  saves  huge 
convoy.   Director,  Lew  Landers. 

IN  OLD  CALIFORNIA  (Rep.)  Drama. 
Principals:  John  Wayne,  Binnie  Barnes,  Al- 
bert Dekker,  Edgar  Kennedy,  Patsy  Kelly, 
Dick  Purcell.  Plot:  A  young  pharmacist  is 
harassed  by  a  political  boss.  Enraged  by 
his  daughter's  attraction  to  the  honest  boy 
and  the  exposure  of  his  own  crookedness,  the 
overlord  plans  revenge.  Poison  is  planted  in 
a  tonic  the  druggist  prescribes.  A  worthless 
old  fellow  dies,  and  only  the  sudden  news 
of  finding  gold  prevents  a  lynching.  The 
girl  follows  the  gold  rush.  An  epidemic 
breaks  out.  Medical  supplies  and  noble 
work  save  the  day.  The  hero  releases  his 
selfish  fiancee.  The  villain  is  shot  and  con- 
fesses his  guilt.    Director,  William  McGann. 

THE  LOVES  OF  EDGAR  ALLEN  POE 
(20th -Fox)  Biography.  Principals:  Linda 
Darnell,  John  Shepperd,  Virginia  Gilmore, 
Mary  Howard,  Jane  Darwell.  Plot:  This 
story  of  Edgar  Allen  Poe  (John  Shepperd) 
tells  of  his  unhappy  life;  his  poverty,  strug- 
gles and  his  one  great  joy,  Virginia  (Linda 
Darnell).  She  inspires  him  to  write  many 
of  his  best  works,  including  "Annabel  Lee." 
Virginia's  death  is  the  cause  of  his.  Again 
driven  to  despair,  he  passes  away,  an  old  man 
at  forty.  Like  many  another  genius,  un- 
appreciated during  life,  Poe's  fame  is  im- 
mortal.   Director,  Harry  Lachman. 

A  YANK  AT  ETON  (MGM)  Drama.  Prin- 
cipals: Mickey  Rooney,  Freddie  Bartholo- 
mew,, Terry  Kilburn,  Ian  Hunter,  Juanita 
Quigley,  Tina  Thayer.  Plot:  Transplanted 
from  an  American  high  school  to  England's 
exclusive  Eton,  Mickey  struggles  through. 
Accused  of  racketeering,  he  is  ostracized.  He 
becomes  involved  in  trouble  with  his  step- 
brother over  a  girl.  But  when  this  boy  is 
wrongly  accused  of  wrecking  a  car,  Mickey 
comes  to  his  aid.  Reinstating  himself  in  the 
esteem  of  his  classmates,  Mickey  under- 
stands that  Eton  isn't  such  a  bad  place  after 
all.    Director  Norman  Taurog. 

{Continued  on  Page  27) 


COLUMBIA 

Released 

3003  Bedtime  Story 

3004  You  Belong  to  Me 

3005  Men  in  Her  Life 

3007  Lady  Is  Willing 

3008  Texas 

3009  Ladies  in  Retirement 

3010  Two  Yanks  in  Trinidad 

3011  Wife  Takes  a  Flyer 

3013  Adventures  of  Martin  Eden 

3015  Go  West,  Young  Lady 

3016  Three  Girls  About  Town 

3017  Blondie  Goes  to  College 

3018  Blondie's  Blessed  Event 

3020  Two  Latins  From 

Manhattan 

3021  Shut  My  Big  Mouth 

3022  Sing  For  Your  Supper 

3023  Harmon  of  Michigan 

3024  Honolulu  Lu 

3025  Canal  Zone 

3026  Secrets  of  the  Lone  Wolf 
302'8  Confessions  of  Boston 

Blackie 

3029  Alias  Boston  Blackie 

3030  EUery  Queen  and  the 

Murder  Ring 

3031  Close  Call  for  Ellery  Queen 

3033  Tramp,  Tramp,  Tramp 

3034  Man  Who  Returned  to  Life 

3035  Cadets  on  Parade 

3036  Stork  Pays  Off 

3037  Hello  Annapolis 

3039  Harvard  Here  I  Come 

3040  Mystery  Ship 

3041  Blonde  From  Singapore 
3101  Invaders 

3201  Royal  Mounted  Patrol  (W) 

3202  Riders  of  the  Bad  Lands 

(W) 

3203  West  of  Tombstone  (W) 

3204  Lawless  Plainsman  (W) 

3209  Wing  of  Dodge  City  (W) 

3210  Roaring  Frontiers  (W) 

3211  Lone  Star  Vigilantes  (W) 

3212  Bullets  for  Bandits  (W) 

3213  North  of  the  Rockies  (W) 

Awaiting  Release 

3214  Devil's  Trail  (W) 
Prairie  Gunsmoke  CW) 
Atlantic  Convoy 

Bad  Men  of  the  Hills  (W) 
Riders  of  the  Northland  (W) 
Talk  of  the  Town 
Vengeance  of  the  West  (W) 
Down  Rio  Grande  Way  (W) 
Desperate  Chance  for  Ellery 

Queen 
Submarine  Raider 
Sweetheart  of  the  Fleet 
Meet  the  Stewarts 
Not  a  Ladies  Man 
They  All  Kissed  the  Bride 
He's  My  Old  Man 
Parachute  Nurse 

In  Production 
Lone  Wolf  in  Scotland  Yard 
Blondie  for  Victory 
Overland  to  Deadwood  (W) 
Man's  World 
Fingers 

MGM 

Released 

Block  No.  1 

Dr.  Jekyll  and  Mr.  Hyde 

Lady  Be  Good 

Down  in  San  Diego 
Block  No.  2 

Honky-Tonk 

Married  Bachelor 

Smilin'  Through 

Feminine  Touch 
Block  No.  3 

Chocolate  Soldier 

Unholy  Partners 

Shadow  of  the  Thin  Man 

Two  Faced  Woman 
Block  No.  4 

H.  M.  Pulham,  Esq. 

Design  for  Scandal 

Tarzan's  Secret  Treasure 

Kathleen 
Block  No.  5 

Babes  on  Broadway 

Dr.  Kildare's  Victory 

Johnny  Eager 

Mr.  and  Mrs.  North 

Bugle  Sounds 
Block  No.  6 

.Toe  Smith.  American 

Woman  of  the  Year 

Vanishing  Virginian 

Yank  on  the  Burma  Road 
Block  No.  7 

We  Were  Dancing 

Born  to  Sing 

Nazi  Agent 

This  Time  for  Keeps 

Courtship  of  Andy  Hardy 
Block  No.  8 

Rio  Rita 

Fingers  at  the  Window 
Mokey 

Kid  Glove  Killer 
Block  No.  9 
Tortilla  Flat 
Ship  Ahoy 


MGM  (Cont.) 

Released 

Sunday  Punch 

Grand  Central  Murder 
Awaiting  Release 
Panama  Hattie 
Mrs.  Miniver 
Born  To  Be  Bad 
Tarzan's  New  York  Adventure 
Pacific  Rendezvous 
Once  Upon  a  Thursday 
Her  Cardboard  Lover 
Maisie  Gets  Her  Man 
Crossroads 
Apache  Trail 
Jackass  Mail 
Pierre  of  the  Plains 
I  Married  an  Angel 

In  Production 
Yank  at  Eton 
Red  Light 
Seven  Sisters 
Cairo 
Tish 

Big  Time 

MONOGRAM 

Released 

Arizona  Bound  (W) 

Gentleman  From  Dixie 

Stolen  Paradise 

Let's  Go  Collegiate 

Underground  Rustlers  (W) 

Borrowed  Hero 

Gun  Man  From  Bodie  (W) 

Zis  Boom  Bah 

Riot  Squad 

Road  to  Happiness 

Freckles  Comes  Home 

Thunder  River  Feud  (W) 

Tonto  Basin  Outlaws  (W) 

Top  Sergeant  Mulligan 

Spooks  Run  Wild 

Saddle  Mountain  Roundup  (W) 

Double  Trouble 

I  Killed  That  Man 

Lone  Star  Law  Men  (W) 

Mr.  Wise  Guy 

Forbidden  Trails  (W) 

Below  the  Border  (W) 

Law  of  the  Jungle 

Man  from  Headquarters 

Private  Snuify  Smith 

Rock  River  Renegades  (W) 

Black  Dragon 

Western  Mail  (W  ) 

Arizona  Roundup  (W) 

Ghost  Town  Law  (W) 

Where  Trails  End  (W) 

Tower  of  Terror 

Man  With  Two  Lives 

Klondike  Fury 

Maxwell  Archer,  Detective 

Boothill  Bandits  (W) 

So's  Your  Aunt  Emma 

Continental  Express 

Awaiting  Release 
Let's  Get  Tough 
One  Mysterious  Night 
Three  Wise  Brides 
Corpse  Vanishes 
She's  In  the  Army 

In  Production 
Texas  Trouble  Shooters  (W) 
Down  Texas  Way  (W) 

PARAMOUNT 

Released 

Block  No.  1 

New  York  Town 
Buy  Me  That  Town 
Hold  Back  the  Dawn 
Nothing  But  the  Truth 
Henry  Aldrich  for  President 

Block  No.  2 
Skylark 

Among  the  Living 

Birth  of  the  Blues 

Night  of  Jan.  16th 

Glamour  Boy 
Block  No.  3 

Sullivan's  Travels 

No  Hands  on  the  Clock 

Bahama  Passage 

Pacific  Blackout 

Mr.  Bug  Goes  to  Town 
Block  No.  4 

Remarkable  Andrew 

Fly  By  Night 

Torpedo  Boat 

Fleet's  In 

Lady  Has  Plans 
Block  No.  5 

Great  Man's  Lady 

Henry  and  Dizzy 

True  to  the  Army 

My  Favorite  Blonde 

This  Gun  for  Hire 
Block  No.  W-1 

Riders  of  the  Timberline 

Secrets  of  the  Wastelands 

Stick  to  Your  Guns 

Outlaws  of  the  Desert 

Twilight  on  the  Trail 
Louisiana  Purchase 
Reap  the  Wild  Wind 
Undercover  Man  (W) 


PARAMOUNT  (Cont.) 
Awaiting  Release 

Block  No.  6 

Sweater  Girl 

Night  in  New  Orleans 

Dr.  Broadway 

Beyond  the  Blue  Horizon 

Take  a  Letter  Darling 
Tombstone 
Wrecking  Crew 
Young  and  Willing 
Street  of  Chance 
American  Empire 
Holiday  Inn 
Wildcat 

I    Live    on  Danger 

Mr.  and  Mrs.  Cugat 

Palm  Beach  Story 

My  Heart  Belongs  to  Daddy 

Mrs.  Wiggs  of  the  Cabbage  Patch 

Henry  Aldrich,  Editor 

Forest  Rangers 

Glass  Key 

Road  to  Morocco 

Priorities  of  1942 

In  Production 
Major  and  the  Minor 
Wake  Island 
Happy-Go-Lucky 
I  Married  a  Witch 
Silver  Queen 
Triumph  Over  Pain 

PROD.  REL.  CORP. 

Released 

202  Girl's  Town 

205  Hard  Guy 

206  Duke  of  the  Navy 

207  Broadway  Big  Shot 

210  Too  Many  Women 

211  Dawn  Express 

213  Miracle  Kid 

214  Today  I  Hang 

215  Law  of  the  Timber 

216  House  of  Errors 

217  Panther's  Claw 

229  Strangler 

230  Swamp  Woman 

251  Texas  Man  Hunt  (W) 

252  Raiders  of  the  West  (W) 

253  Rolling  Down  the  Great 

Divide  (W) 

257  Billy  the  Kid  Wanted  (W) 

258  Billy  the  Kid's  Round-Up 

(W) 

259  Billy  the  Kid  Trapped  (W) 

263  Lone  Rider  and  a  Bandit 

(W)_ 

264  Lone  Rider  in  Cheyenne  (W) 

Awaiting  Release 

201  Men  of  San  Quentin 
204  Isle  of  Forgotten  Sins 

208  Bombs  Over  Burma 

209  Mad  Monster 

218  Inside  the  Law 

219  Gallant  Lady 

RKO-RADIO 

Released 

Block  No.  1 

Citizen  Kane 

Parachute  Battalion 

Father  Takes  a  Wife 

Lady  Scarface 

All  That  Money  Can  Buy 
Block  No.  2 

Look  Who's  Laughing 

Mexican  Spitfire's  Baby 

Unexpected  Uncle 

Gay  Falcon 

Suspicion 
Block  No.  3 

Obliging  Young  Lady 

Date  With  the  Falcon 

Week  End  for  Three 

Playmates 

Four  Jacks  and  a  Jill 
Block  No.  4 

Call  Out  the  Marines 

Joan  of  Paris 

Mexican  Spitfire  at  Sea 

Sing  Your  Worries  Away 

Valley  of  the  Sun 
Block  No.  5 

Mayor  of  44th  Street 

Bashful  Bachelor 

Scattergood  Rides  High 

Tuttles  of  Tahiti 
Block  No.  W-1 

Bandit  Trail 

Dude  Cowboy 

Riding  the  Wild  Wind 
Block  No.  W-2 

Thundering  Hoofs 

Come  on  Danger 

Land  of  the  Open  Range 
Dumbo 
Fantasia 
Ball  of  Fire 

Awaiting  Release 
Block  No.  6 

Falcon  Takes  Over 

Mexican  Spitfire  Sees  a  Ghost 

My  Favorite  Spy 

Powder  Town 

Syncopation 


May  2.  1942 


SHOWMEN'S    TRADE    REVIEW  Page  27 


RKO-RADIO  (Cont.) 
Awaiting  Release 

Army  Surgeon 
Highways  by  Night 
Scattergood  Survives  a  Murder 
Magnificent  Ambersons 
Journey  Into  Fear 

In  Production 
Pride  of  the  Yankees 
Bambi 
Big  Street 

REPUBLIC 

Released 

101  Lady  for  a  Night 

102  Sleepytime  Gal 

107  Mountain  Moonlight 
lOS  Hurricane  Smith 

109  Sailors  on  Leave 

110  Mercy  Island 

111  Devil  Pays  Off 

112  Mr.  District  Attorney  in  the 

Carter  Case 

113  Tuxedo  Junction 

114  Tragedy  at  Midnight 

115  Yokel  Boy 

116  Shepherd  of  the  Ozarks 

117  Girl  From  Alaska 

118  Affairs  of  Jimmy  Valentine 

119  Suicide  Squadron 

121  Public  Enemies 

122  Pardon  My  Stripes 

123  S.  O.  S.  Coast  Guard 

124  Yukon  Patrol 
133  Pittsburgh  Kid 

143  Sierra  Sue  (W) 

144  Heart  of  the  Rio  Grande  (W) 

145  Cowboy  Serenade  (W) 

146  Home  in  Wyomin'  (W) 

151  Jesse  James  at  Bay  (W) 

152  Red  River  Valley  (W) 

153  Man  from  Cheyenne  (W) 

154  South  of  Santa  Fe  (W) 

155  Sunset  on  the  Desert  (W) 

161  Outlaws  of  Cherokee  Trail 

(W) 

162  Gauchos  of  El  Dorado  (W) 

163  West  of  Cimarron  (W) 

164  Code  of  the  Outlaw  (W) 

165  Raiders  of  the  Range  (W) 

166  Westward  Ho  (W) 

171  Apache  Kid  (W) 

172  Death  Valley  Outlaws  (W) 

173  Missouri  Outlaw  (W) 

174  Arizona  Terrors  (W) 

175  Stagecoach  Express  (W) 

176  Jesse  James,  Jr.  (W) 

Awaiting  Release 
Romance  on  the  Sage  (W) 
Stardust  on  the  Sage  (W) 
In  Old  California 
Remember  Pearl  Harbor 

In  Production 
Moonlight  Masquerade 
Cyclone  Kid  (W) 
Flying  Tigers 
Lazybones 

20th  CENTURY-FOX 

Released 

Block  No.  1 

Sun  Valley  Serenade 

Dressed  to  Kill 

Charley's  Aunt 

Private  Nurse 

Wild  Geese  Calling 
Block  No.  2 

Belle  Starr 

Charlie  Chan  in  Rio 
Block  No.  3 

Man  at  Large 

Yank  in  the  R.A.F. 

Week  End  in  Havana 

We  Go  Fast 

Great  Guns 
Block  No.  4 

I  Wake  Up  Screaming 

Small  Town  Deb 

Swamp  Water 

Moon  Over  Her  Shoulder 
Block  No.  5 

Cadet  Girl 

Marry  the  Boss'  Daughter 

Rise  and  Shine 

Perfect  Snob 

Confirm  or  Deny 
Block  No.  6 

Blue.  White  and  Perfect 

How  Green  Was  My  Valley 
Block  No.  7 

Remember  the  Day 

Son  of  Fury 

Right  to  the  Heart 

Young  America 

Gentleman  at  Heart 
Block  No.  8 

On  the  Sunny  Side 

Roxie  Hart 

Song  of  the  Islands 

Castle  in  the  Desert 

Night  Before  the  Divorce 
Block  No.  9 

Remarkable  Mr.  Kipps 

To  the  Shores  of  Tripoli 

Rings  on  Her  Fingers 

Who  Is  Hope  Schuyler? 

Secret  Agent  of  Japan 
Block  No.  10 

Mad  Martindales 

Man  Who  Wouldn't  Die 

Moontide 

My  Gal  Sal 

Whispering  Ghosts 


20th  CENTURY-FOX  UNIVERSAL 

Released  Released 

Block  No.  W-1  „.  ,  ''/"^ 

Last  of  the  Duanes  60^0  Girl  Must  Live 

Riders  of  the  Purple  Sage  SO^t^  Hellzapoppm 

Block  No.  W-2  6047  Saboteur 

Sundown  Jim  (W)  6048  Spoilers 

Lone  Star  Ranger  (W)  5051  Kid  From  Kansas 

Awaiting  Release  6052  Road  Agent 

Block  No.  11  6053  Unseen  Enemy 

It  Happened  in  Flatbush  6061  Man  From  Montana  (W) 

Magnificent  Dope  6062  Masked  Rider  (W) 

Ten  Gentlemen  From  West  6063  Arizona  Cyclone  (W) 

Point  6064  Stage  Coach  Buckaroo  (W) 

Block  No.  12  6065  Fighting  Bill  Fargo  (W) 

Outlaw  Butch  Minds  the  Baby 

This  Above  All  .  „  n  i  , 

A-Haunting  We  Will  Go  ,„,„  ^  "VTSl  rl,^. 

Loves  of  Edgar  Allen  Poe  I°"sh  As  They  Come 

Footlight  Serenade  ?024  Almost  Marned 

Postman  Didn't  Ring  Pn,Ti  d 

Tales  of  Manhattan  ^036  S  range  Case  of  Dr.  Rx. 

In  Production  ^O'^^  There  s  One  Born  Every 

Orchestra  Wife  tt  ^^'""'^  tj 

Pied  Piper  6054  Escape  From  Hong  Kong 

Thunderbirds  Lady  In  a  Jam  _ 

Black  Swan  Halfway  to  Shanghai 

Iceland  Top  Sergeant 

Through  Different  Eyes  Eagle  Squadron 

UNITED  ARTISTS  Broadway 

Released  Strictly  in   he  Groove 

New  Wine  Danger  in  the  Pacific 

Lydia  In  Production 

Miss  Polly  Pardon  My  Sarong 

Sundown  Private  Buckaroo 

Niagara  Falls  Madam  Spy 

Tanks  a  Million  ^ove  and  Kisses,  Caroline 

International  Lady  J^^''^ ^le  Agent 

All  American  Co-Ed  Timber 
Fiesta 

Corsican  Brothers  WARNER  BROTHERS 

Shanghai   Gesture  Released 

Hay  Foot  Block  No.  1 

Brooklyn  Orchid  Smiling  Ghost 

Mister  V  Navy  Blues 

To  Be  Or  Not  To  Be  Nine  Lives  Are  Not  Enough 

Gold  Rush  Law  of  the  Tropics 

Jungle  Book  International  Squadron 

Gentleman  After  Dark  Block  No.  2 

Dudes  Are  Pretty  People  JIaltese  Falcon 

Twin  Beds  One  Foot  in  Heaven 

About  Face  Block  No.  3 

Awaiting  Release  Target  for  Tonight 

Devil  With  Hitler  r,  ■^',"'jfT '°  ' 

McGuerins  From  Brooklyn  Block  No  4 

Ships  With  Wings  Body  Disappears 

Cubana  Steel  Against  the  Sky 

Friendly  Enemies  ^'u"'''V"j*'\1rA!'^u ^""^ 

Miss  Annie  Rooney  They  Died  With  Their 

Moon  and  Si.x-Pence  aii  "-^C^     \  .i,  w 

IIMU/CPCAI  Through  the  Night 

UNIVERSAL  Block  No.  5 

Released  Man  Who  Came  to  Dinner 

6001  Keep  'Em  Flying  wild  Bill  Hickok  Rides 

6002  Ride  'Em  Cowboy  _  Sons  of  the  Sea 

6004  Unfinished  Business  Dangerously  They  Live 

6005  It  Started  With  Eve  Block  No.  6 
6007  Appointment  for  Love  Bullet  Scars 

6012'  Ghost  of  Frankenstein  Always  In  Mv  Heart 

6013  Bad  Lands  of  Dakota  This  Was  Paris 

6014  Paris  Calling  Male  Animal 

6015  Wolf    Man  Larceny,  Inc. 

6016  Never  Give  a  Sucker  An  Block  No.  7 

Even  Break  Murder  in  the  Big  House 

6017  What's    Cookin'  I  Was  Framed 

6020  South  of  Tahiti  I"  This  Our  Life 

6021  Mob  Town  J"'^,^  y.'" 

6022  Mystery  of  Marie  Roget  „  Lady  Gangster 

6023  North  to  the  Klondike  Sergeant  York 

6025  Moonlight  in  Hawaii  Captain  of  the  Clouds 

6026  Juke  Box  Jennie  5'?^^  Sr°''-  . 

6027  'Frisco  Lil  ^""""^  Minister 

6028  Flying  Cadets  „,    ,      Awaiting  Release 

6029  Melody  Lane  ^'rj^^w 

6030  Sing  Another  Chorus     ■  Sisters 

6031  Bombay  Clipper  Esiape  from  Crime 

6032  Jail  House  Blues  ^ings  for  the  Eagle 

6033  Swing  It  Soldier  Across  the  Pacific 

6034  Mississippi  Gambler  Arsenic  and  Old  Lace 

6035  Burma  Convoy  Desperate  Journey 

6037  Don't  Get  Personal  Constant  Nymph 

6038  Sealed  Lips  Yankee  Doodle  Dandy 

6039  Treat  'Em  Rough  |n  Production 

6041  You're  Telling  Me  Hard  Way 

6042  Mad  Doctor  of  Market  St.  George  Washington  Slept  Here 
6044  Quiet  Wedding  Now,  Voyager 

SUMMARY 

Awaiting  In 

Company                              Released  Release  Production 

Columbia    33                       10  4 

Westerns    9                        6  1 

MOM    37                       13  6 

Monogram    23                          5  — 

Westerns    15                      —  2 

Paramount    27                        22  5 

Westerns    6                      —  — 

Producers  Releasing  Corp   13                        6  — 

Westerns    8                      —  — 

RKO-Radio    27                       10  3 

Westerns    6                      —  — 

Republic    20                        2  3 

Westerns    21                        2  1 

20th  Century-Fox    43                       10  6 

Westerns    4                      —  — 

United   Artists    21                        7  — 

Universal    40                        8  6 

Westerns    5                      —  — 

Warner    Bros   32                        9  3 

TOTALS — Regular    Features  316  102  37 

Westerns    74                        8  4 


{Coutinued  from  Page  26) 

TOP  SERGEANT  (Univ.)  Drama.  Prin- 
cipals: Leo  Carrillo,  Andy  Devine,  Don 
Terry.  Elj'se  Knox.  Plot:  A  group  of 
soldiers  get  involved  in  a  cops  and  robbers 
chase.  A  cafe  brawl,  murder  of  a  jeweler, 
Army  games,  a  bandit  in  soldier's  uniform 
blowing  up  a  bridge  and  killing  several  men, 
follow  in  rapid  succession.  The  court- 
martialed  soldiers  are  exonerated  when  the 
killer  is  nabbed.    Director,  Christy  Cabanne. 

BAD  MEN  OF  THE  HILLS  (Col.)  West- 
ern. Principals:  Charles  Starrett,  Russell 
Hayden,  Cliff  Edwards,  Luana  Walters. 
Plot:  The  Sheriff  and  his  chief  deputy  rule 
Sundown  ruthlessly,  taxing  and  robbing  the 
ranchers.  A  United  States  Marshal  is  mur- 
dered and  Charles  Starrett  sets  out  to  in- 
vestigate. Russell  Hayden  and  Cliff  Edwards 
offer  the  Sheriff  money  to  get  evidence. 
Starrett  and  the  armed  citizen  posse  break 
in.  A  fight  follows  and  the  criminals  are 
captured.    Director,  William  Berke. 

STRICTLY  IN  THE  GROOVE  (Univ.) 
Comedy.  Principals:  Mary  Healey,  Leon 
Errol,  Grace  McDonald,  Martha  Tilton, 
Richard  Davies,  Shemp  Howard,  Franklin 
Pangborn,  Ozzie  Nelson  and  his  orchestra. 
Plot:  A  group  of  college  jivecats  takes  over 
a  dude  ranch  owned  by  their  ringleader's 
father.  They  rig  up  a  fake  broadcast,  get 
thrown  out.  Meeting  the  girl  who  operates 
the  rival  lodge,  they  put  on  a  band  opening 
at  her  place,  enjoy  a  howling  success. 
Director,  Vernon  Keays. 

EYES  OF  THE  UNDERWORLD  (Univ.) 
Gangster.  Principals:  Richard  Dix,  Lon 
Chaney,  Wendy  Barrie,  Don  Porter,  Billy 
Lee,  Lloyd  Corrigan.  Plot:  Lawndale's  po- 
lice chief  is  out  to  get  a  gang  of  car  thieves. 
In  the  excitement  which  follows  a  gun  battle 
at  a  motor  warehouse,  the  chief  is  wounded. 
The  owner  of  the  automobile  company  and 
the  chief's  own  assistant  are  in  league  with 
the  crooks.  The  gang  is  rounded  up,  the 
chief  recovers,  gets  his  girl.  Director,  Roy 
William  Neill. 

SPRINGTIME  IN  THE  ROCKIES  (Rep.) 
Western.  Principals:  Roy  Rogers,  George 
"Gabby"  Hayes,  Linda  Hayes,  Sally  Payne, 
Sons  of  the  Pioneers,  Edward  Pawley,  Glenn 
Strange.  Plot:  Joan  (Linda  Hayes)  "is  being 
robbed  by  her  ranch  manager.  His  gang 
kills  one  of  the  cowboys.  Roy,  foreman  of 
the  ranch,  Gabby  and  the  Sons  of  the 
Pioneers  track  down  the  bandits.  The  Sheriff 
and  a  posse  come  to  Roy's  aid,  overcome  the 
gang  in  a  spectacular  battle.  Director,  Jo- 
seph Kane. 

DOWN  TEXAS  WAY  (Mono.)  Western. 
Principals:  Buck  Jones,  Tim  McCoy,  Ray- 
mond Hatton.  Luana  Walters.  Plot:  A  gang 
of  crooks  murders  a  wealthy  man.  A  woman 
accomplice,  posing  as  the  victim's  long  miss- 
ing wife,  arrives  in  town  to  establish  her 
claim.  Buck  locates  a  photograph  of  the 
authentic  widow,  confronts  the  gang  leader 
with  this  evidence.  The  gangster  confesses, 
and  the  culprits  are  arrested.  Director, 
Howard  Bretherton. 

SHE'S  IN  THE  ARMY  (Mono.)  Comedy. 
Principals:  Veda  Ann  Borg,  Alarie  Wilson, 
L3'Ie  Talbot,  Warren  Hynier.  Plot:  A  debu- 
tante songstress  joins  the  Women's  Ambu- 
lance Corps  on  a  bet.  She  becomes  interested 
in  the  Captain  in  charge  of  her  unit,  but 
when  he  learns  of  her  publicity  stunt,  she  is 
expelled.  Rescuing  the  sergeant  from  a  flam- 
ing barracks,  the  girl  is  reinstated,  both  in 
the  service  and  in  the  Captain's  affections. 
Director,  Jean  Yarbrough.    Release,  May  15. 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


May  2,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Variety  Club  iSotes^ 

.    JOHN  tf.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  5— Michigan 

Gin  Rummy  Tournament  Winds  Up 
Season  of  Indoor  Sports;  Redick  Hamer 
Honored  as  He  Joins  Naval  Aviation 

Detroit's  famed  gin  rummy  tournament,  with 
its  breathless  spectators,  proved  the  thrilling 
finish  to  a  lively  season  of  social  activity  for  the 
local  Tent.  Not  that  the  Tent  is  closing  down — 
but  with  the  advent  of  warmer  weather,  in- 
terests are  turning  in  a  different  direction,  and 
other  social  activities,  including  outdoor  events, 
will  take  their  place.  Detroiters  and  all  their 
visitors  well  remember  the  big  Golf  Tourna- 
ment and  All-Industry  Picnic  as  the  highlights 
of  last  summer.  This  year's  plans  are  still  in 
the  offing,  but  you'll  be  hearing  about  them. 

Wednesday  night,  the  clubrooms  were  the 
scene  of  a  farewell  party  for  Redick  Hamer, 
young  manager  of  the  Trenton  Theatre  at 
Trenton,  Mich.,  for  the  past  five  years,  who  is 
joining  the  Naval  Aviation  Service. 

The  party  was  given  by  Associated  Theatres, 
owner  of  the  house,  and  was  attended  by  all  local 
employes  of  the  circuit,  by  Hamer's  father, 
mother,  brother,  and  sister-in-law,  by  Maxie 
Gealer,  manager  of  the  Rialto  Theater  at  Flint, 
and  others. 

Hamer's  going  is  the  occasion  for  the  start 
of  a  new  policy  in  Michigan,  by  the  appointment 
of  Miss  Mary  Jane  Hartrich  as  the  first  woman 
manager  for  a  circuit  here.  She  has  two  ex- 
cellent qualifications  for  the  job — she  has  been 
cashier  at  the  Trenton  for  several  years — and 
she  is  Hamer's  fiancee. 

The  number  of  stars  on  the  Variety  Service 
Flag  is  steadily  growing. 


Tent  No.  9— Albany 

Club  Holds  Testimonial  Dinner  Honor- 
ing Moe  Grassgreen;  Dave  Miller, 
Toastmaster;  Blackout  No  Damper 

The  Variety  Club  of  Albany  held  a  testi- 
monial dinner  this  week  to  honor  Moe  Grass- 
green,  local  branch  manager  of  Twentieth- 
Century  Fox  Film  Corporation,  on  his  twenty- 
fifth  anniversary  with  his  company.  Approxi- 
mately two  hundred  motion  picture  exhibitors 
and  representatives  from  New  York  State,  as 
well  as  surrounding  states,  gathered  at  Dinty 
Terrace  Garden  in  order  to  celebrate  the  occa- 
sion. 

Grassgreen  who  has  been  in  Albany,  repre- 
senting his  company,  for  approximately  eight 
years,  started  with  Fox  in  the  accounting  de- 
partment of  the  Home  Office.  He  soon  rose  to 
assistant  manager  of  that  department  and  then 
was  promoted  to  cashier  in  Pittsburgh  and  then 
Cleveland.  He  soon  became  a  traveling  auditor, 
then  was  promoted  to  office  manager  of  Boston 
Exchange,  next  salesman  and  finally  sales- 
manager  of  that  exchange  and  then  transferred 
to  Albany  to  fill  his  present  position. 

The  toastmaster,  Dave  Miller,  district  man- 
ager for  Universal  Pictures  headquartering  in 
Cleveland,  introduced  the  various  speakers  who 
included  Harry  Thomas,  vice-president  and 
eastern  division  manager  of  Monogram  Pictures 
Corp.,  Clayton  Eastman,  local  branch  manager 
of  Paramount  Pictures,  C.  J.  Latta,  New  York 
State  zone  manager  of  Warner  Bros.  Theatres, 
Louis  Schine  of  Schine  Enterprises,  Glovers- 
ville ;  Pete  Dana,  branch  manager  for  Universal 
in  Pittsburgh  ;  Neil  Hellman,  local  independent 
exhibitor ;  Sam  Rosen  of  Fabian  Theatres  ;  Tom 
Bailey,  eastern  district  manager  for  Twentieth- 
Century  Fox  Film  Corp. ;  Sid  Samson,  Buffalo 
branch  manager  of  Twentieth-Century  Fox  Film 
Corp. ;  Phil  Fox,  Buffalo  branch  manager  for 


Silver  Anniversary  Party 

Moe  Grassgreen  is  honored  by  the  Variety  Club 
of  Albany  on  the  occasion  of  his  25th  anniversary 
with  20th  Century-Fox.  Left  to  right  are  Sid 
Samson,  Buffalo  branch  manager  for  20th-Fox; 
Sam  Rosen  of  Fabian  Theatres;  Grassgreen;  Dave 
Mliler,  district  manager  for  Universal;  Harry 
Thomas,  vice-president  and  eastern  division 
manager  for  Monogram. 


Columbia,  and  Louis  Golding,  local  district  head 
of  Fabian  Theatres. 

During  the  ceremonies,  the  speakers  were 
interrupted  as  a  result  of  the  Albany  blackout. 
However,  the  shades  were  drawn  and  they  car- 
ried on  by  candlelight. 

The  affair  was  handled  by  Neil  Hellman, 
chairman;  Joe  Miller,  secretary;  and  Chas.  A. 
Smakwitz  who  is  Dough  Guy  of  the  Club. 

Prominent  visitors  who  did  honor  to  Grass- 
green included  Mike  Kallet  of  Kallet  Theatres ; 
Major  Louis  Lazar,  general  manager  of  Schine 
Theatres;  Henry  Grossman  and  Henry  Frieder 
of  Frieder  &  Grossman  Theatres  of  Hudson, 
N.  Y. ;  Frank  Williams  of  the  Benton  Theatres, 
from  Saratoga  ;  Wm.  Smalley  of  Smalley  The- 
atres, Cooperstown ;  Harry  Berkson  of  Mono- 
gram Pictures  Corp.,  Buffalo,  as  well  as  many 
local  and  distant  friends  of  this  area. 


Tent  No.  11— Washington 

Harry  Hunter  To  Be  Feted  at  Luncheon 
Monday;  Has  Just  Returned  from 
Australia;  Caravan  a  Huge  Success 

One  of  Washington's  most  popular  figures  in 
former  days,  Harry  Hunter,  will  be  honored 
at  a  testimonial  luncheon  Monday,  May  4. 
Time :  12 :30  p.m.  at  Variety  Club,  Willard 
Hotel.  Recently  returned  from  Australia,  where 
he  is  managing  director  of  Paramount  interests, 
Hunter  served  for  15  years  as  branch  manager 
of  the  local  Paramount  office.  Ever  a  popular 
figure  here,  Hunter  has  many  friends  in  the 
industry  in  this  trading  area.  He  has  taken  a 
leave  of  absence  from  his  post  there  which  he 
has  held  for  the  past  five  years.  Toastmasters 
for  the  affair  are  Rudolph  Berger  and  Jo  Mor- 
gan, who  are  Hunter's  close  friends.  The  affair 
promises  to  be  the  biggest  yet  and  everyone  is 
invited.  Without  divulging  any  military  secrets. 
Hunter  is  expected  to  tell  the  boys  many  tales 


Buy 

U.  S.  WAR  SAVINGS 
BONDS  and  STAMPS 


about  his  trip  here,  etc.   It  should  be  interesting. 

The  Hollywood  Victory  Caravan,  held  here 
last  Thursday  at  Loew's,  Capitol,  was  a  huge 
success  thanks  to  all  the  barkers  who  cooperated. 
Carter  Barron  and  John  J.  Payette,  co-chairmen 
of  the  affair  here  are  to  be  especially  con- 
gratulated for  this  affair,  proceeds  for  which 
were  turned  over  to  the  Army  and  Navy  relief 
societies. 


Tent  No.  13— Philadelphia 

Barkers  Work  Hard  on  Army-Navy 
Relief  Fund  Show;  Open  House  Satur- 
day; Entertainment  for  Service  Men 

Barkers  are  working  hard  to  make  a  financial 
success  of  the  Hollywood  Victory  Caravan  for 
the  Army-Navy  Relief  Fund  show  which  will  be 
held  at  Convention  Hall  Saturday  night.  Tickets 
are  going  fast  and  a  sell-out  is  predicted  for  the 
15,000  capacity  auditorium. 

Mrs.  Charles  Zagrans  sponsored  a  book  re- 
view in  the  club  rooms  Wednesday  afternoon  in 
conjunction  with  a  committee  from  the  Northern 
Liberties  Hospital. 

Saturday  night  was  "Open  House"  night  with 
a  good  crowd  of  barkers  and  their  ladies  in 
attendance. 

The  Ladies'  Auxiliary  held  their  usual  Sunday 
afternoon  entertainment  and  preview  for  the 
armed  forces  with  150  soldiers,  sailors  and 
marines  enjoying  the  hospitality  of  the  club. 

Sunday  evening,  the  preview  was  repeated 
for  Barkers  and  their  wives. 

Guests  this  week  included  Johnny  "Scat" 
Davis  whose  band  was  headlining  at  the  Earle 
Theatre  ;  Captain  John  Neeson,  Fort  Dix,  N.  J. ; 
Barker  "Legs"  Hawley,  University  of  West 
Virginia,  a  member  of  Pittsburgh  Tent,  who 
was  attending  the  University  of  Pennsylvania 
Relay  Races ;  and  Barkers  M.  B.  Farrah  of 
Pittsburgh  Tent  and  Wade'D.  Allen  of  Detroit 
Tent. 


Tent  No.  22-OkIa.  City 

Charity  Committee  Reports  Amazing 
Record  of  Good  Deeds;  Sv/iger  Heads 
Publicity,  Clark  Historical  Chief 

Barker  Bill  Slepka,  of  Okemah,  who  was 
head  of  the  89er  Celebration  in  his  home  town, 
made  that  event  a  tremendous  success.  It  drew 
thousands  to  Okemah  on  Tuesday,  the  21st. 
This  is  an  annual  affair  which  has  been  growing 
from  year  to  year.  Incidentally,  Okemah,  Barker 
Slepka's  home  town,  is  also  the  home  town  of 
Governor  Phillips. 

At  a  Directors'  meeting  held  Monday,  the 
27th,  a  new  publicity  committee  was  appointed 
with  Barker  Jack  Swiger  as  chairman,  and  a 
new  historical  committee  was  appointed,  with 
Barker  Charlie  Clark  as  chairman.  These  two 
bodies  are  to  function  jointly,  and  each  chair- 
man serves  as  vice-chairman  of  the  other  com- 
mittee. 

At  the  Directors'  meeting,  a  report  of  the 
charity  committee  was  read,  and  -  figures  were 
presented  on  the  number  of  treatments  given  at 
the  Variety  Club  Health  Center  since  January  1. 
These  figures  are  amazing,  and  will  be  presented 
in  this  column  in  the  near  future. 

Plans  have  been  started  by  the  entertainment 
committee  for  the  annual  banquet  and  dance,  to 
be  staged  within  the  next  thirty  days.  No 
definite  date  has  been  set,  but  the  tentative  date 
is  during  the  third  week  in  May. 

Among  the  guests  at  the  Saturday  night  Bingo 
Party  (the  2Sth),  was  Mrs.  R.  E.  Griffith,  wife 
of  the  Chief  Barker  of  the  Dallas  Club. 


May  2. 1942 


Page  29 


ASTOR  PICTURES 


Rel. 

Mins.  Date 


Current  1941-42 


Mins 


Bat  Whispers  (My-D)  C.   Morris-U.   Merkel   86  

Cock  of  the  Air  (C)  Chester  Morris    71  

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  

Framed  for  Murder  (D)  Wallace    Ford-Fuzzy  Knisht  

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette   Colbert    80  

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70  

Murder  at  the  Baskervilles  Arthur  WoRtner   

Palooka  (C)   Stuart   Erwin-Luoe  Velez  70  

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak  88  

Sky  Devils  (C-D)  Spencer  Tracy    88  

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn  Douglas  70  


.  Reissued 
.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 

.Reissued 

.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


COLUMBIA 


Current  1940-41 


2014  Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake   76. 

2023  Ellery  (}ueen  and  the 

Perfect  Crime  (My)A  Ralph  Bellamy-Margaret  Lindsay...  63. 

2215  Hands  Across  the  Rockies(W)  F.Bill  Elliott-Dub  Taylor   60. 

2001  Here  Comes  Mr.  Jordan{FA) A.Robt.   Montgomery-Rita  Johnson   93. 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally   Eilers-Donald   Woods   70. 

2206  Medico  of  Painted  Spring(W)  F.Chas.  Starrett-Terry  Walker   59. 

2039  Officer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett   60. 

2003  Our  Wife   'C)F  Ruth  H ussey- M elvyn  Douglas   93. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty   58. 

2026  Richest  Man  in  Town  (D)F... Frank  Craven-Edgar  Buchanan   69. 

2216  Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith   62. 

2019  Sweetheart  of  the  Campus  (M  D)  .Ruby  Keeler-Harriet  Hilliard   61. 

2207  Thunder  Over  the  Prairie  (W)  F  .Charles  Starrett-Eileen  O'Hearn....  60. 

2017  Tillie  the  Toiler  (C)  F  Kay  Harris-William  Tracy   67. 

2009  Time  Out  for  Rhythm  (DM)  F.Rudy  Vallee-Rosemary  Lane   74. 

2042  Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden   62. 

2004  You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth   88. 

Current  1941-42 

3013  Adventuresof  Martin  Eden(D)  A.Glenn  Ford-Claire  Trevor  87. 

3029  Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane   67. 

3003  Bedtime  Story  (C)A  Loretta  Young-Fredric  March  85. 

3041  Blonde  From  Singanore(CD)A. Florence  Rice-Leif  Erickson  67. 

3017  Blondie  Goes  to  College  (OF. Penny  Singleton-Arthur  Lake  74. 

3018  Blondie's  Blessed  Event  (C)F. Penny  Singleton-Arthur  Lake   69, 

3212  Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58. 

3035  Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon.  63. 

3025  Canal  Zone    (D)F  Chester  Morris-John  Hubbard  79. 

3031  Close  Call  for  Ellery 

Queen  (My)F   William  Gargan-Margaret  Lindsay..  67. 

3028  Confessions  of  Boston 

Blackie  (My)F   Chester  Morris-Harriet  Hilliard  65. 

3205  Down  Rio  Grande  Way  (W)F. Charles  Starrett- Russell  Hayden  58. 

3030  Ellery  Queen  and  the 

Murder  Ring   (My)  Ralph  Bellamy-Margaret  Lindsay...  68. 

3015  Go  West,  Young  Lady  (WMC)  F  .  Penny  Singleton-Glenn  Ford  71. 

3023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65. 

3039  Harvard  Here  I  Come  (OF...Maxie  Rosenbloom- Arline  Judge  65. 

3037  Hello  Annapolis  (D)  Jean   Parker-Tom   Brown   62. 

3024  Honolulu  Lu  (0)  Lupe  Velez-Bruce  Bennett   72. 

3101  Invaders,  The  (D)F  Leslie  Howard-Laurence  Olivier  104. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63. 

3009  Ladies  in  Retirement  (D)A...lda    Lupino-Louis    Hayward  91. 

3007  Lady  Is  Willing  (CD) A  Marlcne    Dietrich-Fred    MacMurray.  91. 

3204  Lawless  Plainsman  (W)  Charles  StPTett- Russell  Hayden  

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

3034  Man  Who  Returned  to  Life  (D)AJohn  Howard-Lucille  Fairbanks   60. 

3005  Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger   90. 

3040  Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly   63. 

3213  North  of  the  Rockies  (W)F...Bill  Elliott-Tex  Ritter   60. 

3202  Riders  of  the  Badlands  (W)F. Charles  Starrett-Riissell  Hayden   57. 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett- Russell  Hayden   59. 

3026  Secretsof  the  Lone  Wolf  (My)  F.Warren  William    66. 

3021  Shut  My  Big  Mouth  (OF  Joe  E.  Brown-Adeic  Mara  71. 

3022  Sing  for  Your  Supper  (DM)F.Jinx   Falkenburg-"Buddy"   Rogers..  68. 

3036  Stork  Pays  Off  (C)F  Maxie  Rosenbloom-Rochelle  Hudson.  68. 

3008  Texas  (D)F   William  Holden-Glenn  Ford  92. 

3016  Three  Girls  About  Town(CD)A Joan  Blonrtell-John  Howard  73. 

3033  Tramp,  Tramp,  Tramp  (C)  F ..  .Florence  Rice-Bruce  Bennett  68. 

3020  Two  Latins  From 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury  66. 

3010  Two  Yanks  in  Trinidad  (C)A..Pat  O'Brien-Brian   Donlevy  84. 

3203  West  of  Tombstone  (W)F  Charles  Starrett-Russell  Hayden  59. 

3011  Wife  Takes  a  Flyer  (F)F  J.  Bennett-F.  Tone   86. 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck-Henry  Fonda  97. 

Coming  1941-42 

Atlantic  Convoy   John  Beal- Virginia  Field  

Bad  Men  of  the  Hills  Charles  Starrett-Russell  Hayden  

Blondie  for  Victory  Penny  Singleton-Arthur  Lake  

Desperate  Chance  for  Ellery 

Queen  (My)  Wm.  Gargan-Margaret  Lindsay  70. 

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 

3214  Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Fingers   Kay  Harris-Bruce  Bennett  

He's  My  Old  Man  Pat  O'Brien-Glenn  Ford  

Lone  Wolf  inScotlandYard(My)  Warren  William-Eric  Blore  

Man's  World   M.  Chapman-W.  Wright  

Meet  the  Stewarts  William  Holden-Frances  Dee  

Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray   60. 

Overland  to  Deadwood  Charles  Starrett-Russell  Hayden  

Parachute  Nurse   Marguerite  Chapman-Kay  Harris  

Prairie  Gunsmoke  (W)  Bill    Ellintt-Tex  Ritter  

Riders  of  the  Northland  (W).. Charles  Starrett-Russell  Hayden  

Submarine  Raider  (D)  John  Howard-Marguerite  Chapman  

Sweetheart  of  the  Fleet  (C)...Joan  Davis-Jinx  Falkenburg   65. 

Talk  of  the  Town  (D)  Cary  Grant-Jean  Arthur  

(Former  title  "Three's  a  Crowd") 

They  All   Kissed  the  Bride... Joan  Crawford -M elvyn  Douglas  

(Former  title  "He  Kissed  the  Bride'*) 
Vengeance  of  the  West  (W)..Bill  Elliott-Tex  Ritter  


.7/17/41 

.8/14/41 
.6/19/41 
.8/21/41 

.6/30/41 

.6/26/41 

.7/24/41 

.8/28/41 

.9/18/41 

.6/12/41 

.7/15/41 

.6/26/41 

.7/30/41 

.8/7/41  . 

.6/20/41 

.7/10/41 

.9/25/41 


.2/26/42 
.4/2/42  . 
.  12/25/41 
. 10/16/41 
.1/15/42 
.4/9/42  . 
.2/12/42 
.1/22/42 
.3/19/42 


. .b7/5/41 

,b7/l2/4l 
.b6/14/4l 
, .b8/2/4l 

,b6/28/4l 
,b6/28/4l 
,b7/l9/4l 
.b8/l6/4l 
,  .b9/6/4l 
.b6/l4/4l 
.b7/l2/4l 
, .b7/5/4l 
, .b8/2/4l 
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,  .b6/7/4l 
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. .b2/28/42 
..al/31/42 
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. .b4/[8/42 
. .b2/2l/42 
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.1/29/42  ...b3/l4/42 


.1/8/42  .. 
.4/23/42  , 

. 11/18/41 
.11/27/41 
.9/11/41  . 
. 12/18/41 
.4/23/42 
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.2/12/42  . 
.3/12/42  , 
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.2/5/42  .. 
.  1 1 /20 /4 1 
.9/4/41  ., 
.4/2/42  .. 
.  12/18/41 
. 10/16/41 
.  I  I/I3/4I 
.  11/13/41 
.2/19/42  , 
.12/4/41  . 
.11/6/41  . 
.10/9/41  , 
.  10/23/41 
.3/12/42 

.10/2/41 
.3/26/42 
.1/15/42  . 
.4  30  42 
.10/30/41 


.bl2/l3/4l 

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. .b8/30/4l 
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. .b9/20/4| 
. .b2/28/42 
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.  .alO/4/41 
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.. .b8/9/4l 
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..b 1/3 1/42 
.all/29/41 
. .b9/27/4; 
. .h2/28/42 
.bl0/|8/4l 
. . .b8/2/4l 
.  .b3/2l/42 
.bl2/20/4l 
. .b8/30/41 
. .38/16/41 
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. .bl2/6/4l 
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.  .b9/27/4l 
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. .bl /24/42 
. .b4  25/42 
.bl0/l8/4l 


5 '7 '42 
5/14/42 


. .a2  28  42 
.all/15/41 


5/28/42 
5/14/42 


..a3/7/42 
. .a3/7/42 


6/l8'42 


6  18  42 
6  '4  42 

5  21  42 

6  25 '42 


.al/17/42 
.a4'l8/42 
.  a3  /2  I  /42 
. .a3/7/42 
.32/21/42 


6/11/42    . . .a3  14  42 


MGM 


Current  1940-41 


141  Barnacle  Bill  (CD)F  Wall3ce  Beery-Virginia  Weldler  92. 

139  Big  Store   (M-C)F  Marx   Bros.-Virginia   Grey  83. 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson-Walter  Pidgeon(Tech.)  98. 

145  Dr.  Kildare'sWeddingDay(D)  F  .Lew  Ayres-Lionel  Barrymore  82. 

138  Getaway  (G)A   Robert  Sterling-Van  Heflin   89. 

146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickey  Rooney-Judy  Garland  100. 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George   Murphy  96. 

142  Stars  Look  Down  (D)  M.  Lockwood-Michael  Redgrave  98. 

140  They  Met  in  Bombay  (D)A... Clark   Gable-Rosalind   Russell  92. 

148  When  Ladies  Meet  (SO A  Joan  Crawford- Rob't  Taylor  105. 

J47  Whistling  In  the  Dark(MyC)F.Skelton-Rutherford   78. 


.7/4/41 

.6/20/41 

.7/25/41 

.8/22/41 

.6/13/41 

.8/15/41 

.8/1/41 

.7/18/41 

.6/27/41 

.8/29/41 

,8/8/41 


...b7/5/4l 
..b6/2l/4l 
, .b6/28/4l 
, .b8/23/4l 
,  .b6/2l/4l 

. .b8/9/4l 
, .b7/26/4l 
, .b7/l2/4l 
,.b6/28/4l 
.b8/30/4l 
..b8/2/4l 


216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117. 

226  Born  to  Sing  (DM)  Ray  McDonald- Virginia  Weldler  81. 

220  Bugle  Sounds   (D)F  Wallace  Beery-Marjorie  Main  101. 

208  Chocolate  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  102. 

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rooney-Lewis  Stone  93. 

213  Design  for  Scandal  (CD) A  Rosalind  Russell-Walter  PIdgeon...  84. 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73. 

201  Dr.  Jekyll  and  Mr.  Hyde(D) A.Spencer  Tracy-lngrid  Bergman  127. 

217  Dr.  Kildare's  Victory  (D)  Lew  Ayres-Lionel   Barrymore  82. 

207  Feminine  Touch   (OA  Rosalind  Russell-Don  Ameche  93. 

232  Fingers  at  the  Window(My)A.Lew  Ayres-Laraine  Day   80. 

212  H.  M.  Pulham,  Esq.  (D)A  Hedy  Lamarr-Robert  Young  120. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105. 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63. 

218  Johnny  Eager  (G)A  Lana   Turner-Robert  Taylor  107. 

215  Kathleen   (D)F  Shirley  Temple-Herbert  Marshall...  84. 

230  Kid  Glove  Killer  (D)F  Marsha  Hunt-Van  Heflin   74. 

202  Lady  Be  Good  (CM)F  Eleanor   Powell-Ann   Sothern  112. 

205  Married  Bachelor  (C)A  Ruth  Hussey-Rob't  Young  81. 

219  Mr.  and  Mrs.  North  (MyC)  F. .  Gracie  Allen- William  Post,  Jr  67. 

231  Mokey  (D)F   .   D.    Dailey-Donna   Reed   88. 

227  Nazi  Agent   (Spy)A  Conrad  Veidt-Ann  Avars  82. 

(Reviewed  as  "Salute  to  Courage") 

233  Rio  Rita  (CM)F  Abbott  &  Costello   92. 

210  ShadowoftheThin  Man(CMy)F. William  Powell-Myrna  Loy  97. 

206  Smilin'  Through  (Tech.)  (D)  F.J.  MacDonald-Brian  Aherne  100. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sulllvan.  81. 

228  This  Time  For  Keeps  (C)  F ...  Robert  Sterling-Ann  Rutherford  73. 

211  Two  Faced  Woman  (C)A  Garbo-Melvyn    Douglas   94. 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94. 

223  Vanishing  Virginian  (CD)  K.    Grayson-F.   Morgan  101. 

225  We  Were  Dancing  (SC)A  Norma  Shearer- Melvyn  Douglas  94. 

222  Woman  of  the  Year  (CD)  A. .  .Spencer  Tracy- Katharine  Hepburn.  .112. 

224  Yank  on  the  Burma  Road(D)F.L.  Oay-B.   Nelson-K.  Luke  65. 

Coming  1941-42 

Apache  Trail   William  Lundigan-Donna  Reed  

Big  Time   Judy  Garland-George  Murphy  

Born  To  Be  Bad  (D)  Philips  Dorn-Lionel  Barrymore  a3/2l/42 

Cairo   Jeanette  MacDonald-Robt.  Young  

237  Grand  Central  Murder  (My)F.Van    Heflin-Virginia   Grey  72.. May   b4/25/42 

Her  Cardboard  Lover  (C)  Norma  Shearer- Robert  Taylor  a2/2l/42 

I  Married  an  Angel  (C)  Jeanette  MacDonald-Nelson  Eddy  all/8/41 

Jackass  Mail   Wallace  Beery- Marjorie  Main  

Maisie  Gets  Her  Man  (CD) . .  Ann  Sothern-Red  Skelton  a3/28/42 

(Former  title  "Get  Rich  Quick  Maisie") 

Man  From  Martinique  (CD)  ...  William  Powell-Hedy  Lamarr  a3/28/42 

(Former  title  "Till  You  Return") 

Mrs.    Miniver    (D)  Greer  Garson-Walter  Pidgeon  al/17/42 

Once  Upon  a  Thursday  (CD). Marsha  Hunt-Barry  Nelson  a3/28/42 

Pacific  Rendezvous   Lee  Bowman-Jean  Rogers  

Panama    Hattie    (CM)  Ann  Sothern-Wm.  Lundigan  a8/30/4l 

Pierre  of  the  Plains  John  Carroll-Ruth  Hussey  

Red  Light  (CD)  Clark   Gable-Lana  Turner  a3/28/42 

(Former  title  "Somewhere  I'll  Find  You") 
Seven  Sisters   Van   Heflin- Kathryn  Grayson  

235  Ship  Ahoy  (CM)F  Eleanor    Powell-Red   Skelton   95. .May   b4/l8/42 

234  Sunday  Punch  (CD)F  Jean  Rogers-William  Lundigan   76. .May   b4/l8/42 

Tarzan's  New  York 

Adventure  (D)A   J.  Weismuller-M.  O'Sulllvan  71  b4/l8/42 

Tish   Marjorie  Main-ZaSu  Pitts  

236  Tortilla  Flat  (C)  Tracy-Garfield-Lamarr-Tamiroff  105. .May   b4/25/42 

Yank  at  Eton  Mickey  Rooney- Edmund  Gwenn  


Rel.  See 
Date  Issue  of 

Jan  bl2/6/4l 

Mar  b  1/24/42 

Jan  bl2/20/4l 

Nov  bl0/l8/4l 

Mar  b2/l4/42 

Dec  bll/l5/4l 

Sept  b8/2/4l 

.Sept  b7/26/4l 

.Jan  bl2/6/4l 

.Oct  b9/20/4l 

Apr  b3/l4/42 

Dec  bl  I/I5/4I 

Oct  b9/20/4l 

.Feb  bl/IO/42 

Jan  bl2/l3/4l 

Dec  bll/l5/4l 

Apr  b3/l4/42 

Sept  b7/l9/4l 

.Oct  b9/l3/4l 

Jan  bl2/20/4l 

.Apr  b3/28/42 

Mar  b  1/24/42 

Apr  b3/ 14/42 

Nov  blO/25/41 

Oct  fi9/l3/4l 

Dec  bll/l5/4l 

Mar  b2/l4/42 

Nov  blO/25/41 

Nov  bl0/l8/4l 

Feb  bl2/6/4l 

•  Mar  bl/17/42 

Feb  bl/17/42 

.Feb  bl/17/42 


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg   (D)F  Gorcy-Jordan-Hall    61. .8/1/41  . 

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang  63.  .8/8/41  . 

Drittin'    Kid    (W)F  Tom  Keene-Betty  Miles   55. .9/26/41 

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  8/8/41  . 

Father  Steps  Out  (D)F  Frank  Albertson-Jed  Prouty  63  . 7/19/41 

Fugitive  Valley  (W)F  Corrigan- King-Terhune    60.. 7/30/41 

Gang's  All  Here  (G)  Frankie  Darro-Mantan  Moreland  6/1 1/41 

Murder  by  Invitation  (My)A.  .Wallace   Ford-Marian   Marsh   65.. 6/30/41 

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  10/31/41 

Wanderers  of  the  Desert  (W)..Tom  Keene-Betty  Miles  6/25/41 

Wrangler's   Roost   (W)F  Range    Busters   58. .6/4/41  . 

Current  1941-42 

Arizona  Bbund  (W)F  Buck  Jones-Tim  McCoy   57. 

Arizona  Roundup  (W)  Tom  Keene  

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58. 

Black  Dragons  (My)A  Bela  Lugosi-Joan  Barclay  63. 

Boothill  Bandits  Range  Busters   

Borrowed  Hero  (D)F  Florence  Rise-Alan  Baxter  65. 

Continental  Express  (D)A  Rex   Harrison- Valerie   Hobson  61. 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64. 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. 

Freckles  Comes  Home  (G) ...  .Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh  63. 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy   65. 

Gunman  From  Bodie  (W)F...Buck  Jones-Tim   McCoy  62. 

I  Killed  That  Man  (My)A  Ricardo  Cortez-Joan  Woodbury  70. 

Klondike  Fury  (D)A  Edmund  Lowe-Lucille  Fairbanks  68. 

Law  of  the  Jungle  (Spy)  Arline  Judge-John  King  

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jackie   Moran  62. 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  

Man  From  Headquarters  (G)A. Frank  Albertson-Joan  Woodbury  63. 

Man  With  Two  Lives  (D)A  Edward  Norris-John  Arden  65. 

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath  

Mr.  Wise  Guy  (CD)F  East  Side   Kids  70. 

Private  Snuffy  Smith  (CD)F..Bud  Duncan-Edgar  Kennedy  67. 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard  Cromwell-Mary   Ruth  57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Rock  River  Renegades  (W)... Range  Busters  

Saddle  Mountain  Roundup(W) .  Range  Busters  

So's  Yopr  Aunt  Emma  (CD)F. Roger  Pryor-ZaSu  Pitts   62. 

Spooks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63. 

Stolen   Paradise   (D)A  Leon  Janney-Eleanor  Hunt  80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)  F  ....  Range  Busters   72. 

Tonto  Basin  Outlaws  (W)F,.. Range  Busters   63. 

Top  Sergeant  Mulligan  (C)F..Nat  Pendleton-Carol   Hughes  69. 

Tower  of  Terror  (Spy)  Movita-Wilfred  Lawson  

Underground   Rustlers   (W)F.. Range  Busters   56. 

Western  Mail  (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  

Where  Trails  End  Tom  Keene-Joan  Curtis  

21s  Boom  Bah  (DM)F  Peter  Lind  Hayes-Grace  Hayes  62. 

Coming  1941-42 

Corpse   Vanishes   (H)   Bela  Lugosi-Joan  Barclay   64  . 5/8/42  . 

Do  Not  Disturb  John  Beal-Wanda  McKay  

Down  Texas  Way  (W)  Buck  Jones-Tim  McCoy  

Let's  Get  Tough  (D)  Leo  Gorcey-Huntz  Hall  5/29/42 

One  Mysterious  Night  John  Beal-Wanda  McKay  

She's  In  the  Army  Veda  Ann   Borg-Marie  Wilson  5/l5,/42 

Texas  Trouble  Shooters  Ray  Corrigan-John  King  

Three  Wise  Brides  (CD)  Nova  Pilbeam-Basil  Sydney  


.7/19/41  . 
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.  1 12  I /42 
2/20/42  . 
1/16/42  . 

, 12/19/41 
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,1/9/42  .. 
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10/17/41 
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11/21/41 
2/13/42  . 
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Aj-WAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


May  2,  1942 


PARAMOUNT  Current  1940-41  Mins, 

4038  Aloma  of  the  South  Seas  (D)F. Dorothy  Lamour-Jon  Hall  (Tech.)-.  77. 

4032  Caught  in  the  Draft  (C)F  Bob  Hope-Dorothy  Lamour  81. 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker  70- 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor  66. 

4035  Kiss  the  Boys  Goodbye(CM)F.D.  Ameche-M.  Martin-0.  Levant...  85. 

4029  One  Night  in  Lisbon  (C)A  Madeleine  Carroll-Fred  MacMurray.  95. 

4031  Parson  of  Panamint  (D)F  Charles  Ruggles-Ellen  Drew  84. 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)-.-  91. 

4030  West  Point  Widow  (CD)  Ann  Shirley- Richard  Carlson  62. 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78. 

4036  World  Premiere  (C)A  John  Barrymore- Frances  Farmer  70. 


Current  1941-42 


Block 

No. 

2  Among  the  Living  (H)A  Albert   Dekker-Susan   Hayward  68. 

3  Bahama  Passage  (Tech.)  (D)  A  .Madeleine  Carroll-Stirling  Hayden..  81. 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84. 

1  Buy  Me  That  Town  (C)A  Lloyd   Nolan-Constance   Moore  70. 

4  Fleet's  In  (M)F  Dorothy  Lamour-William  Holden...  92. 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68. 

2  Glamour  Boy  (OF  Susanna  Foster-Jackie  Cooper  80. 

5  Great  Man's  Lady  (D)A  Barbara  Stanwyck-Joel  McCrea  91. 

I  Henry  Aldrich 

for  President  (C)F  Jimmy    Lydon-Ciiarles    Smith   70. 

I  Hold  Back  the  Dawn  (D)F...Chas.  Boyer-Olivia  de  Havilland  115. 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard-Ray  Milland  77. 

Louisiana  Purchase  (MC)  Bob  Hope- Victor  Moore  (Tech.)....  98. 

3  Mr.  Bug  Goes  to  Town  (FA)F.Tech.  Cartoon  Feature   78. 

5  My  Favorite  Blonde  (OA  Bob  Hope-Madeleine  Carroll  78. 

1  New  York  Town   (CD)A  Mary   Martin-Fred   MacMurray  75. 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Robt.  Preston  79. 

3  No  Hands  on  the  Clock(My) F .Chester  Morris-Jean  Parker  75. 

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90. 

W-l  Outlaws  of  the  Desert  (W)F..Wm.  Boyd-Brad   King  66 

3  Pacific  Blackout  (D)F  Robert  Preston -Martha  O'Drlscoll..  76 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.).. 124 

4  Remarkable   Andrew   (C)F  William  Holden-Brian  Donlevy  80 

W-l  Riders  of  the  Timberline(W)F. Bill  Boyd-Brad  King-Andy  Clyde..  59 
W-l  Secret  of  the  Wastelands(W)  F .  Wm.  Boyd-Brad  King-Andy  Clyde..  66 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  94 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63 

3  Sullivan's  Travels  (CD)A  Joel   McCrea- Veronica  Lake  91 

4  Torpedo   Boat   (A)F  Richard  Arlen-Jean  Parker  69 

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  58 


Rel. 

Date 
8/29/41 
7/4/41 
8/29/41 
7/18/41 
8/1/41 
6/13/41 
8/22/41 
7/25/41 
6/20/41 
8/8/41 
8/15/41 


12/19/41 
1/23/42 
1 1/7/41 
10/3/41 
,4/3/42  . 
4/24/42 
12/5/41 


See 
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RKO-RADIO 


Current  1940-41 


10/24/41 
9/26/41 
3/20/42 
1/1/42  . 
2/20/42 


.10/31/41 
.11/28/41 
.2/13/42 
.10/10/41 

;3/i6/42'! 


3/19/42 
4/17/42 


I/2I/4I 


2/6/42  . 
3/13/42 


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Coming 

American  Empire  (W)  Richard  Dix-Preston  Foster  al/24/42 

6  Beyond  the  Blue  Horizon  Dorothy  Lamour- Richard  Denning  a8/l6/4l 

(Former  title  "Malaya") 
6  Dr-  Broadway  (D)  Macdonald  Carey-Jean  Phillips  all/29/41 

Forest  Rangers  (D)  (Tech.) ..  .Fred  MacMurray-Paulette  Goddard  a2/28/42 

Glass  Key   Brian  Donlevy-Veronica  Lake  

Happy-Go-Lucky   M.  Martin-D.  Powell-R.  Vallee  

Henry  Aldrich,  Editor  (CD)... Jimmy  Lydon-Charles  Smith  a3/l4/42 

5  Henry  and  Dizzy  (CD)F  Jimmy   Lydon-Charles  Smith  71  b3/2l/42 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

I  Married  a  Witch  Fredric  March-Veronica  Lake  

Major  and  the  Minor  Ginger  Rogers-Ray  Milland  

Mr.  and  Mrs.  Cugat  Ray   Milland-Betty   Field  al2/27/4l 

Mrs.  Wiggs  of  the  Cabbage 

Patch  (C)  Fay  Bainter-Carolyn  Lee  a3/2l/42 

My  Heart  Belongs  to  Daddy(C) . Richard  Carlson-Martha  O'Drlscoll  a3/7/42 

6  Night  in  New  Orleans  (My) ...  Preston  Foster-Albert  Dekker  alO/ll/41 

(Former  title  "Morning  After") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  al/3/42 

Priorities  of  1942  Betty  Jane  Rhodes-Johnnie  Johnston  

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  

Silver  Queen   George   Brent-Priscilla  Lane  

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  32/21/42 

(Former  title  "Black  Curtain") 

6  Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  a8/9/4l 

6  Take  a  Letter  Darling  (C)  Rosalind  Russell-Fred  MacMurray  al/24/42 

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  b3/2l/42 

Tombstone    (W)  Richard  Dix-Frances  Gifford  alO/4/41 

Triumph  Over  Pain  Joel  McCrca-Betty  Field  

5  True  to  the  Army  (CM)F  Judy  Canova-Allan  Jones-Ann  Miller  76  b3/2l/42 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George  a3/28/42 

Wake  Island   Brian  Donlevy-Robert  Preston  

Wildcat    (D)  Richard  Arlen-Arline  Judge  a2/28/42 

Wrecking  Crew   Richard  Arlen-Chester  Morris  

Young  and  Willing  (C)  William  Holden-Susan  Hayward   al2/20/4l 

(Former  title  "Out  of  the  Frying  Pan") 


Holiday  Inn 


Coming  1942-43 

•  Bing  Crosby-Fred  Astaire. 


.8/28/42  ..-.al/3/42 


PRODUCERS  RELEASING  CORP.  1940-41 

162  Billy  the  Kid  in  Santa  Fe(W) .Bob-Steele-Marin  Fais-St.  John  66.  .7/11/41 

116  Blonde  Comet  (D)  Robert  Kent- Virginia  Vale   67..  12/26/41 

111  Criminals  Within  (My)A  Eric  Linden-Ann  Doran   70.. 6/27/41 

115  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey  66.. 9/12/41 

113  Desperate  Cargo   (D)A  Ralph  Byrd-Carol  Hughes  69.. 7/4/41  . 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore  61. .6/27/41 

124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor  67.. 8/1/41  . 

126  Jungle  Man  (D)F  Buster  Crabbe-Sheila  Darcy  63..  10/10/41 

167  Lone  Rider  Ambushed  (W)F..Geo.   Houston-AI  St.  John   67..8/29/4I 

168  Lone  Rider  Fights  Back  (W). George  Houston-AI  St.  John  64..  1 1/7/41 

166  Lone  Rider  in  Frontier  Fury.. George  Houston-AI  St.  John  62.. 8/8/41  . 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66. .10/31/41 

123  Paper  Bullets  (D)A  Joan  Woodbury-Jack  LaRue  72.. 6/13/41 

125  Reg'lar  Fellers  (D)F  Billy   Lee-'Alfalfa'   Switzer  65..8/IS/4I 

IS6  Texas   Marshal   (W)  Tim  McCoy-Kay  Leslie  62.. 6/13/41 


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1941-42 

258  Billy  the  Kid's  Round-Up(W) . Buster  Crabbe-AI  St.  John  58. 

259  Billy  the  Kid  Trapped  (W)F. .Buster  Crabbe-AI  St.  John  59. 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John   64. 

208  Bombs   Over   Burma  Anna  May  Wong-Noel  Madison  

207  Broadway  Big  Shot  (CD)  A. .  .Ralph   Byrd-Virginia  Vale  63. 

212  Commandos  Have  Landed  Lyie  Talbot-George  Neisce  

211  Dawn  Express  (Spy)  Michael  Whalen-Anne  Nagel  66. 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg  65. 

219  Gallant  Lady   Sidney  Blackmer-Rose  Hobart  

202  Girls  Town  (D)F  Edith   Fellows-June  Storey  63. 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy  68. 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh  67. 

218  Inside  the  Law  Wallace  Ford-Frank  Sully  65. 

204  Isle  of  Forgotten  Sins  Alan  Baxter-Gertrude  Michael  

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue  63. 

263  Lone  Rider  and  the  Bandlt(W)  .George  Houston-AI  St.  John  55. 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  St.  John  59. 

209  Mad  Monster   Johnny  Downs-Gforge  Zucco  

201  Men  of  San  Quentin  (D)F  J.  Anthony  Hughes-Eleanor  Stewart.  80. 

213  Miracle   Kid   (D)A  Tom  Neal-Carol  Hughes-Vicki  Lester  66. 

217  Panther's  Claw  (My)F  Sidney   Blackmer-Rickey  Vallin  74. 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  64. 

2.'S3  Rolling  Down  the  Great 

Divide  (W)   Bill  (RadloV  Boyd-Art  Davit  62. 

229  Strangler   Judy  Campbell-Sebastian  Shaw  67. 

230  Swamp  Woman  (D)  Ann  Corio-Jack  La  Rue   68. 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60. 

214  Today  I  Hang  (D)A  Walter  Woolf  KIng-Mona  Barrie....  67. 

210  Too  Many  Women  (C)  Nell  Hamilton-June  Lang  67. 


12/12/41 

2/20/42  . 
.  10/24/41 
6/5/42  . 
2/6/42  ....bl/17/42 


.b 12/27/4 1 
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3/27/42  . 
.1/23/42  . 
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,3/6/42  ., 
, 10/17/41 
4/10/42  . 
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.6/26/42 
12/19/41 
1/16/42  . 
3/13/42  . 
.5/15/42 
.5/22/42 
.11/14/41 
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.2/13/42  , 

.4/24/42 
4/3/42  ., 
.12/5/41  , 
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.2/27/42 


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Kel. 

Mins.  Date 

129  Hurry,  Charlie,  Hurry  (C)F..Leon  Errol-Mildred  Coles   65. .7/25/41 

175  Little  Foxes  (D)A  Bette  Davis-Herbert  Marshall  1 16.. 8/29/41 

135  My  Life  With  Caroline  (C).. .Ronald  Colman-Anna  Lee  81. .8/1/41 

136  Scattergood  Meets  B'way(D) F .Guy   Kibbee-Emma   Dunn   70.. 8/22/41 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  8/8/41 

172  Story  of  the  Vatican  (Doc.) . .  .IMarch  of  Time  Feature   54.. 7/18/41 

126  Tom,  Dick  and  Harry  (OA... Ginger   Rogers-Geo.    Murphy  86.. 7/4/41 


Sea 
Issua  of 

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Block 
No. 


Current  1941-42 


I  All  That  Money  Can  Buy(D)A.Anne  Shirley- Walter  Huston.. 

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (OA  Barbara  Stanwyck-Gary  Cooper  III. 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60. 

5  Bashful  Bachelor  (C)F  Lum  'n'  Abner   74. 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe  67. 

I  Citizen   Kane  (D)A  Orson  Welles-Dorothy  Comingore. . .  120. 

3  Date  With  the  Falcon(MyC)F. George  Sanders-Wendy  Barrie  63. 

W-l  Dude  Cowboy  (W)F  Tim   Holt-Marjorie   Reynolds  59. 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)  64. 

Fantasia  (FA)F  Technicolor  Cartoon   85. 

1  Father  Takes  a  Wife  (C)A  Adolphe  Menjou-Gloria  Swanson  79. 

3  Four  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger   68. 

2  Gay  Falcon  (My)A  George  Sanders-Wendy  Barrie  66. 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  91. 

1  Lady  Scarface  (D)F  Dennis  O'Keefe- Frances   Neal  66. 

W-2  Land  of  the  Open  Range(W)F.Tim  Holt-Ray  Whitley   60. 

2  Look  Who's  Laughing  (C)  F. .  .Berger  &  McCarthy   79. 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol   73. 

2  Mexican  Spitfire's  Baby  (OF. Leon  Errol-Lupe  Velez-Zasu  Pitts..  70. 

3  Obliging  Young  Lady  (C)F...Joan  Carroll-Edmond  O'Brien  80. 

1  Parachute  Battalion  (D)F  Robert  Preston-Nancy  Kelly  75. 

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore-Lupe  Velez.  96. 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60. 

4  Sing  Your  Worries  Away(CM)  .Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71. 

2  Suspicion    (D)A  Cary  Grant-Joan  Fontaine  99. 

5  Tuttles  of  Tahiti  (D)F  Charles  Laughton-Jon  Hall  94. 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67. 

4  Valley  of  the  Sun  (D)  James  Craig-Lucille  Ball  80. 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt  66. 


06.. 10/17/41  ..b7/l9/4l 


.1/9/42  . 
.10/10/41 
4/24/42 
2/13/42 
.9/5/41  . 
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4/10/42 
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4/19/42 
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2/27/42 
.3/6/42  . 
11/14/41 
5/1/42  . 
1 1/7/41 
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Coming 

Army  Surgeon  (War)  Jane  Wyatt-Kent  Taylor  

Bambi   Disney  Cartoon  Feature..  

Big  Street   Henry  Fonda-Lucille  Ball   , 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/5/42  . 

6  Falcon  Takes  Over  George  Sanders-Allen  Jenkins  5/29/42 

Highways  By  Night  Richard  Carlson-Jane  Randolph  

Journey  Into  Fear  (Spy)  Joseph  Cotten-Dolores  del  Rio  

Magnificent  Ambersons   J.  Cotten-Dolores  Costello-T.  Holt  

5  Mayor  of  44th  Street  (CDM)A. George  Murphy-Anne  Shirley  85.. 5/15/42 

6  Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez  6/26/42 

6  My  Favorite  Spy  (MyC)  Kay  Kyser-Ellen  Drew  6/12/42 

6  Powder  Town   Victor  McLaglen-Edmond  O'Brien  6/19/42 

Pride  of  the  Yankees  Gary  Cooper-Teresa  Wright  

5  Scattergood  Rides  High  (D)F.Guy   Kibbee- Dorothy   Moore   66. .5/8/42  . 

Scattergood  Survives  a  Murder. Guy  Kibbee- Margaret  Hayes  

6  Syncopation  (DM)   Adolphe  Menjou-Jackle  Cooper  5/22/42 

W-2  Thundering  Hoofs  (W)F  Tim   Holt-Ray  Whitley   60.. 8/10/42 


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.  .In  Prod. 


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REPUBLIC 


Current  1940-41 


28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes... 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes  

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  

68  Gangs  of  Sonera  (W)F  Three  Mesquiteers   

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

23  Poison  Pen  (D)A  Flora  Robson-Rob't  Newton  

3  Puddin'  Head  (OF  Judy  Canova-Francis  Lederer  

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle  

47  Sunset  In  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnetta  


61 

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58 

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65 

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78 

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56 

.7/10/41 

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88 

.8/20/41 

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57 

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58 

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66 

.6/30/41 

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80 

.6/25/41 

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57 

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65. 

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64. 

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118 
171 
174 
164 
145 
172 
III 
162 
117 
144 
146 
108 
151 
176 
101 
153 
110 
173 
107 
112 

161 

122 
133 
121 
165 
152 
109 
1 16 
143 
102 
123 
154 
175 
1 19 
155 
114 
113 
163 
166 
115 
124 


Current  1941-42 

Affairs  of  Jimmy  Valentine(D). Dennis  O'Keefe-Ruth  Terry  

Apache   Kid  (W)F  Don  "Red"  Barry-Lynn  Merrick  

Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick  

Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers  

Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette  

Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  

Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massen... 

Gauchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele  

Girl   From  Alaska  (D)F  Ray  MIddleton-Jean  Parker  

Heart  of  the  Rio  Grande(W)F.Gene  Autry-Smiley  Burnette  

Home    in    Wyomin'    (W)  Gene  Autry-Fay  McKenzle  

Hurricane  Smith  (D)F  Ray  Middleton-Jane  Wyatt  

Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

Jesse  James,  Jr.  (W)F  Don  "Red"  Barry-Lynn  Merrick  

Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne  

Man  From  Cheyenne  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

Mercy  Island  (D)A  Ray  Middleton-Gloria  Dickson  

Missouri  Outlaw  (W)F  Don  "Red"  Barry-Lynn  Merrick  

Mountain  Moonlight  (OF  Weaver  Bros.  &  Elviry  

Mr.  District  Attorney  in 

the  Carter  Case  James  Ellison-Virginia  Gilmore.... 

Outlaws  of  Cherokee  Trail  (W)F. Three  Mesquiteers   

Pardon  My  Stripes  (C)F  Bill  Henry-Sheila  Ryan  

Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker  

Public  Enemies  (D)  Philip  Terry-Wendy  Barrie  

Raiders  of  the  Range  (W)F...Bob  Steele-Tom  Tyler  

Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne  

Sailors  on  Leave  (OA  William  Lundigan-Shirley  Ross  

Shepherd  of  the  Ozarks  (OF.. Weaver  Bros.  &  Elviry  

Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  

Sleepytime  Gal  (CM)F  Judy  Canova-Tom  Brown  

S.O.S.  Coast  Guard  (D)F  Ralph  Byrd-Bela  Lugosi  

South  of  Santa  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes... 

Stagecoach  Express  (W)F  Don  "Red"  Barry-Lynn  Merrick  

Suicide  Squadron  (D)A  Anton  Walbrook-Sally  Gray  

Sunset  on  the  Desert  (W)F...Roy  Rogers-George  "Gabby"  Hjiyes. 

Tragedy  at  Midnight(My-C) A.John  Howard-Margaret  Lindsay  

Tuxedo  Junction  (C)F  Weaver  Bros.  &  Elviry  

West  of  Cimarron  (W)  Three  Mesquiteers   

Westward  Ho!  (W)  Three  Mesquiteers  

Yokel  Boy  (OF  Joan  Davis- Albert  Dekker  

Yukon  Patrol   Allen  Lane-Lita  Conway  


72.. 3/25/42 
56. .9/12/41 
56.. 1/6/42  . 
57.. 1/30/42 
66.. 1/22/42 
56. .9/29/41 
70.. 11/10/41 
56.. 1 0/24/4 1 
75.. 4/16/42 
68.. 3/1 1/42  . 
67. .4/20/42 
69.. 7/20/4 1  . 
56.. 10/17/41 
55.. 3/25/42  . 
87.. 1/5/42  .. 
60..  1/16/42  . 
72.. 10/10/41 
58.. 1 1/25/41 
68. .7/12/41  . 

68.. 12/18/41 
56.. 9/10/41  . 
64.. 1/26/42  . 
76.. 8/29/4 1  . 
66.. 1 0/30/4 1 
54. 3/18/42  . 
63. . 12/12/41 
71.. 9/30/41  . 
70.. 3/26/42  . 
64. .11/12/41 
80.. 3/5/42  .. 
69,. 4/16/42  . 
55.. 2/17/42  . 
57.. 3/6/42  .. 
85.. 4/20/42  . 
63.. 4/1/42 
68. .2/2/42  .. 
71.. 12/4/41  . 
55.. 12/15/41 
56. .4/24/42 
69.. 3/13/42  . 
 4/30/42  . 


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Coming 


Cyclone  Kid   Don  Barry-Johnny  James  

Flying  Tigers   John  Wayne-John  Carroll  

In   Old   California   (D)  John  Wayne-Blnnia  Barnes  

Lazybones   Judy  Canova-Joe  E.  Brown  

Moonlight  Masquerade   Jane  Frazee-Betty  Keane  

Remember  Pearl  Harbor(Spy)  .Donald  Barry-Fay  McKenzle  

Romance  on  the  Sage  Roy  Rogers-George  "Gabby"  Hayes. 

(Former  title  'Springtime  in  the  Rockies") 
Stardust  on  the  Sage  (W)  Gene  Autry-Smiley  Burnette  


.5/27/42  ...a4/25/42 


.5/18/42 
.5/18/42 


.5/25/42 


20TH  CENT.-FOX 


Current  1940-41 


148  Accent  on  Love  (C)F  Geo.  Montgomery-Osa  Massen  61. .7/11/41 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North   59.. 6/13/41 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis  73.. 7/18/41 

144  For  Beauty's  Sake  (CD)A  Ned  Sparks- Marjorie  Rambeau  62.. 6/6/41 

146  Man  Hunt  (Spy)F  Walter  Pidgeon-Joan  Bennett  100. .6/20/41 

147  Moon  Over  Miami  (MC)F  Don  Ameche-Betty  Grable  (Tech.)..  91.. 7/4/41 

145  Very  Young  Lady  (OD)F  Jane  Withers-Nancy  Kelly   79.. 6/27/41 


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ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


May  2,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


20TH  CENT.-FOX 


UNIVERSAL 


Current  1941-42  (Cont. 


Current  1941-42 


Block 
No. 

2  Belle  Starr  (Tech.)  (D)A  Gene  Tierney-Randolph  Scott 

6  Blue,  White  and  Perfect  (D). Lloyd  Nolan-Mary  Beth  Hughes  

5  Cadet  Girl  (CO) A  Carole  Landis-Geo.  Montgomery.. 

8  Castle  in  the  Desert  (My)F.  ..Sidney  Toler-Arleen  Whelan  

1  Charley's  Aunt  (C)F  Jack  Benny- Kay  Francis  

2  Charlie  Chan  in  Rio  (My)  F. .  .Sidney  Toler-Mary  Beth  Hughes... 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero.... 

3  Great  Guns  (C)F  Laurel  and  Hardy-Sheila  Ryan. 

6  How  Green  Was  My  Valley (D) F  .  Maureen  0' Hara-Walter  Pidgeon... 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable-Victor  Mature  

(Reviewed  as  "Hot  Spot") 

W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts... 

W-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan  

3  Man  at  Large  (Spy)  F  Marjorie  Weaver-Richard  Derr.... 

10  Man  Who  Wouldn't  Die(My)  F  .Lloyd  Nolan-Marjorie  Weaver  

5  Marry  theBoss' Daughter(CD)  F  .  Brenda  Joyce-Bruce  Edwards  

4  Moon  Over  Her  Shoulder(C)A.Lynn   Bari-John  Sutton  

8  Night  Before  the  Divorce(C)A.Lynn  Bari-Joseph  Allen,  Jr  

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell  

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde  

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell  

9  Remarkable  Mr.  Kipps  (D)A.. Michael   Redgrave-Diana  Wynyard. 

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne  

W-l  Riders  of  the  Purple  Sage  (W)  F .  George   Montgomery-Mary  Howard. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  

9  Rings  on  Her  Fingers  (D)F.. .Henry  Fonda-Gene  Tierney  

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  

8  Roxie  Hart  (C)A  Ginger  Rogers-Adolphe  Menjou  

9  Secret  Agent  of  Japan  (Spy). .Lynn  Bari-Preston  Foster  

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr... 

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.).. 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  

W-2  Sundown  Jim  (W)F  J.   Kimbrough-A.  Whelan  

I  Sun  Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle.. 

4  Sw.-«mp  Water  (D)A  Walter  Huston-Walter  Brennan 

9  To  the  Shores  of  Tripoli  (D)F.M.  O'Hara-J.  Sutton  (Tech.).. 

3  Week-end  in  Havana  {D)F  Alice  Faye-John  Payne  (Tech.)  

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari  

9  Who  Is  Hope  Schuyler?  (My)A.Mary  Howard-Robt.  Lowery. 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett.. 

3  Yank  in  the  R.A.F.  (War) F . .Tyrone  Power-Betty  Grable. 
7  Young  America  (D)  Jane  Withers-William  Tracy 

Coming  1941-42 

11  It  Happened  in  Flatbush  (D). Lloyd  Nolan-Carole  Landis  

10  Mad  Martindales  (CD)F   Jane  Withers- Marjorie  Weaver  

11  Magnificent  Dope   D.  Amcche-H.  Fonda-Lynn  Bari  

10  Moontide  (D)A   J.  Gabin-I.  Lupino-C.  Rains  

10  My  Gal  Sal  (M)F  (Tech.)  Rita   Hayworth-Victor  Mature  

12  Outlaw,  The   Walter  Huston-Thos.  Mitchell  

11  Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  O'Hara  

12  This  Above  All  Tyrone  Power-Joan  Fontaine  

10  Whispering  Ghosts  (CMy)  A. .  .Urenda  Joyce-Milton  Berle  

Coming  1942-43 

A-Haunting  We  Will  Go  (C).. Laurel  &  Hardy-Sheila  Ryan  

Black  Swan   Tyrone  Power-Maureen  O'Hara  

Footlight  Serenade  (D)  Betty  Grable-Victor  Mature  

Iceland   Sonja  Henie-John  Payne-Jack  Oakie 

Loves  of  Edgar  Allan  Poe  Linda  Darnell-John  Shepperd  

Orchestra  Wife   Geo.  Montgomery-Ann  Rutherford... 

Pied  Piper   Monty  Woolley-Roddy  McDowall.... 

Postman    Didn't   Ring  Brenda  Joyce-Richard  Travis  

Tales  of  Manhattan  (D)  Fonda-Rogers-Boyer-Hayworth   

Through  Different  Eyes  (My). Mary  Howard-Donald  Woods  

Thunder  Birds  (D)  Gene  Tierncy-Preston  Foster  


Rel. 

Ses 

6042 

Mins.  Date 

Issue  of 

606 1 

87. 

.9/12/41  . 

.b8/23/4l 

6062 

75. 

.1/6/42  .. 

hl2/2n/41 

6029 

.  71. 

. 1 1/28/41 

h  1  1  /  1     /A  1 

62. 

.2/27/42  . 

b2/7 /42 

6021 

81 . 

.8/1/41  . 

*  '  h7 /9fi/4  1 

6025 

.  62. 

.9/5/41  . 

hR/23/4  1 

6022 

73 

. 12/12/41 

hi  1  / 1 S/41 

60 1 6 

74 

.8/8/41  . 

b7/26/4l 

67. 

.1/16/42 

h  1  / 1 n /d2 

6023 

74 

. 10/10/41 

. . b9/ 13/4 1 

60 14 

1 18 

. 12/26/41 

* ' bl 1 / 1 /4 1 

6044 

82 

.11/14/41 

.blO/18/41 

6002 

6052 

.  58. 

.9/26/41  . 

. .b9/l3/4l 

6047 

57. 

.3/20/42 

'.".b3/l4/42 

6038 

.  69 

. 10/3/41 

! !b9/ 13/41 

6030 

65 

.5/1/42  . 

. . b4/ 18/42 

6020 

60. 

.11/28/41 

.'bl  1/15/41 

6048 

68. 

. 10/24/41 

!b 10/ 18/41 

6064 

67. 

.3/6/42  , 

b2/7/42 

6036 

70 

.2/13/42 

.b2/7/42 

6033 

61. 

. 12/19/41 

!bi 1/22/41 

6039 

60 

.8/22/41 

" .b7/26/4l 

6004 

.  86 

.3/27/42 

".  '.b3/ 14/42 

6053 

86 

.1/1/42  . 

.'bl2/20/4l 

6017 

.  56. 

.10/10/41 

."  .b9/  13/4i 

60 1 5 

72. 

. 1/23/42 

'. '.  b  1  / 1 0/42 

604 1 

86 

.3/20/42 

'.  '.b3/ 14/42 

93 

.11/21/41 

*b| 1/22/41 

74 

.2/20/42 

\ .  . b2/7 /42 

6024 

72 

.4/3/42  . 

' 'b3/ 14/42 

.  73 

. 1 1/7/41 

!b 10/25/41 

.  75 

.3/13/42 

b2/7/42 

98 

.1/30/42 

'.".bl/IO/42 

.  53 

.3/27/42 

..b3/ 14/42 

6054 

.  83. 

.8/29/41  . 

. . .b8/2/4l 

88. 

. 1 I/I4/4I 

.blO/25/41 

87 

.4/10/42 

. .b3/l4/42 

.  80. 

.9/26/41  . 

. .b9/13/41 

6043 

64 

.9/19/41 

. .b9/13/41 

.  57 

.4/17/42 

. .b3/ 14/42 

.  77 

.8/15/41 

..b7/26/4l 

.  97 

.10/17/41 

. .b9/l3/4l 

6019 

.  73 

.2/6/42  . 

..bl/IO/42 

.6/5/42 

.5/15/42 

.6/19/42 

.5/29/42 

.5/8/42  . 

.7/10/42 

.6/26/42 
,7/17/42 
.5/22/42 


.33/28/42 
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.33/28/42 
.b4/18/42 
.b4/ 18/42 


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.a4/25/42 
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.8/7/42 


.al2/6/4l 
.34/25/42 
. .a4/4/42 


UNITED  ARTISTS 


Current 


About   Face   (OF  William  Tracy-Joe  Sawyer   47 

All  American  Co-Ed  (CM)  F ..  Frances  Langford-Johnny  Downs....  48 
Broadway  Limited  (C-D)F. .  ..Victor  McLaglen-Dennis  O'Keefe...  73 

Brooklyn  Orchid  (OF  Marjorie   Woodworth-Wm.    Bendix..  50 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff.llO 

Dudes  Are  Pretty  People  (C).. Marjorie  Woodworth-Jimmy  Rogers.... 

Fiesta  (Tech.)    (CD)  Armida-Antonio  Moreno-Geo.  Givot.  45 

Gentleman  After  Dark  (D)A..  Brian  Donlevy-Miriam  Hopkins  74 

Gold   Rush   (OF  Charlie  Chaplin   71 

Hayfoot   (O   William  Tracy-James  Gleason  48 

International  Lady  (Spy)A  Nona  Massey-George  Brent  100 

Jungle  Book  (Tech.)  (FA)  F . .  .Sabu-Rosemary  DeCamp   108 

Lydia  (D)F   Merle  Oberon-Alan  Marshall  104 

Major  Barbara  (CD)A  Wendy  Hiller-Robert  Morley  112 

Miss  Polly  (OF  ZaSu   Pitts-Slim  Summerville  45 

Mister  V   (D)F  Leslie  Howard-Mary  Morris  100 

New  Wine   (MD)F  Ilona  Massey-Binnie  Barnes  84 

Niagara  Falls  (C)F  Marjorie  Woodworth-Tom  Brown  43 

Shanghai  Gesture  (D)  Gene  Tierney-Victor  Mature  104 

Sundown  (D)A   Gene  Tierney-Bruce  Cabot  92 

Tanks  a  Million  (C)F  Jas.  Gleason-Wm.  Tracy  50 

Three  Cockeyed  Sailors  (OF. .Tommy  Trindler-Claude  Hulbert  76 

To  Be  Or  Not  To  Be  (C)A  Carole  Lombard-Jack  Benny  98 

Twin   Beds    (OA  George  Brent-Joan  Bennett   83 


.4/!7/« 
.10/31/41 
.6/13/41 
.2/20/42 
. 1 1/28/41 
.3/13/42 
. 12/19/41 
.2/27/42 
.4/17/42 
.1/2/42  . 
.9/19/41 
.4/3/42  . 
.9/29/41 
.9/12/41 
.11/14/41 
.3/20/42 
. 10/10/41 
. 10/17/41 
.2/6/42  . 
. 10/31/41 
.9/12/41 
.7/4/41  . 
.3/6/42  . 
.4/24/42 


Coming 


Cubana  (CM)   Marjorie  Woodworth-George  GIvot. . 

Devil    With    Hitler  Bobby  Watson-Joe  Devlin  

Friendly  Enemies  (O  Charles  Winninoer-Charlie  Ruggles. 

McGuerins    From    Brooklyn. .  .Arlene  Judge- William  Bendix  .... 

Miss  Annie  Rooney  Shirley  Temple- William  Gargan  

Moon  and  Sixpence  George  Sanders-Herbert  Marshall... 

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  


.5/8/42 
'.5/29/42 
!5/i5/42  ' 


. .b4/l8/42 
.bl0/l8/4l 
. .06/14/41 
. .bl/31/42 
.bl2/20/4l 
.al2/20/4l 
.bl2/20/4l 
. .b3/l4/42 
. ..b3/7/42 
. . .bl/3/42 
.bl0/l8/4l 
, .b3/28/42 
..b8/23/4l 
...b5/3/4l 
..bll/l/41 
. .b2/l4/42 
. . .b8/2/4l 
. .b9/27/4l 
.bl2/27/4l 
.bl0/l8/4l 
. . .b8/9/4l 
..b7/l2/4l 
. .b2/2l/42 
. .b4/l8/42 


. .a2/7/42 
.'a3/ 14/42 


.In  Prod. 
.  .Coming 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (OF  Baby  Sandy-Kathryn   Adams   60. 

5039  Cracked  Nuts  (C)  Una   Merkel-Stuart   Erwin  65. 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine  60. 

5038  Hello  Sucker  (F)A  Hugh  Herbert-Peggy  Moran  60. 

5029  Hit  the  Road  (D)F  George  MacLane-Dead  End  Kids...  60. 

5000A  Hold  That  Ghost  (CM)  Abbott  &.  Costello- Evelyn  Ankers...  86. 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60. 

5055  Men  of  the  Timberland  (A)F.. Richard  Arlen-Andy  Devine  61. 

5056  Raiders  of  the  Desert  (A)  F. .  .Richard  Arlen-Andv  Devine  60. 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56. 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazce  63. 

5044  This  Woman  Is  Mine  (PD)A.  .Franchot  Tone-Walter  Brennan  92. 

50I2A  Tight  Shoes  (OF  Brod  Crawford-Ann  Gwynne  67. 

Current  1941-42 

6007  Appointment  for  Love  (D)  Chas.  Boyer-Margaret  Sullavan  89. 

6063  Arizona  Cyclone  (W)F  Johnny  Mack  Brown   57. 

6013  Badlands  of  Dakota  {W)F  Crawford- Herbert- Devine   73. 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey  64. 

6035  Burma  Convoy  (A)A  Charles  Bickford-Evelyn  Ankers  59. 

Butch  Minds  the  Baby  (C) A.. Brod  Crawford- Virginia  Bruce  78. 

1037  Don't  Get  Personal  (O  H.   Herbert-A.  Gwynne   60. 

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day  57. 

,„„„      .  (Former  title  "Vigilantes") 

"028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60. 

S2?Z  '^'•'"o  Lll   (D)A  Irene  Hervey-Kent  Taylor  60. 

6012  Ghost  of  Frankensteln(H)A...Sir  C.  Hardwicke-L.  Chaney,  Jr  67. 

6045  Girl  Must  Live  (C)A  Margaret  Lockweod    69. 

0046  Hellzapoppin   Olsen  and  Johnson-Martha  Raye  84. 

•  Started  With  Eve  (CD) F . . . Deanna  Durbin-Charles  Laughton...  90. 

SSH  <C)A  Anne  Gwynne-Nat  Pendleton  62. 

S2»?  L"'*'         '"""^  <*'>F  Harriet  Hilliard-Ken  Murray  65. 

S22    K?!"         Flying  (OF  Abbott  &  Costello-Carol  Bruce  80. 

MSI  Kid  From  Kansas  (A)F  Dick  Foran-Leo  Oarrillo   60. 


.7/4/41  . 

.8/1/41  . 

.8/22/41 

.7/11/41 

.6/27/41 

.8/8/41  . 

.6/20/41 

.6/6/41  . 

.6/18/41 

.7/18/41 

.6/20/41 

.8/22/41 

.6/13/41 


.10/31/41 
.11/14/41 
.9/5/41  .. 
.2/6/42  .. 
.10/17/41 
.3/20/42  . 
.1/2/42  .. 
.4/17/42  . 

.10/24/41 
.3/6/42  .. 
.3/13/42  . 
.9/19/41  . 
.12/26/41 
.9/26/41  . 
.1/9/42  .. 
.3/27/42  . 
.11/28/41 
.9/19/41  . 


. .b6/28/4l 
. .b7/26/4l 
. ..b3/8/4l 
. ..b7/5/4l 
. .b6/28/41 
...b8/2/4l 
. .b7/l9/4l 
. .b5/3l/4l 
. .b7/l2/4l 
. .b8/l6/4l 
. .b6/28/4l 
. .b8/23/4l 
. .b6/l4/4l 


.blO/25/41 
. .b3/l4/42 
. .b8/30/4l 
. .bl/17/42 
. .blO/4/41 
. .b3/28/42 
...bl/3/42 
. .89/13/41 


bl0/l8/4l 
..b2/28/42 
, . .b3/7/42 
,blO/ll/4l 
.bl2/20/4l 
, .blO/4/41 
, .bl/17/42 
, .b3/28/42 
.bir/22/41 
. .b9/20/4l 


6042  Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd. 
6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzz; 


Town   (G)F  Dead  End  Kids-Dick  Foran. 

6025  Moonlight  in  Hawaii  (CM)  F .  .Johnny  Downs-Jane  Frazee.. 


6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.   C.   Fields-Gloria  Jean  

6023  North  to  the  Klondike  (A)F..Brod  Crawford-Lon  Chaney.  Jr  

6014  Paris  Calling   (D)A  Elisabeth   Bergner-Randolph  Scott. 

6044  Quiet  Wedding   Margaret  Lockwood   


6052  Road  Agent  (D)A  Leo  Carrillo- Andy  Devine-D.  Forai 

;ur     (Spy)F   Robert  Cummings-Priscilla  Lane.. 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Lite 

6030  Sing  Another  Chorus  (MC)  F .  .Johnny  Downs-Jane  Frazee  

6020  South  of  Tahiti   (D)F  Brian  Donlevy-Maria  Montez  

6048  Spoilers  (D)F   Marlene   Dietrich-Randolph  Scott. 

6064  Stage  Coach  Buckaroo  (W)F..J.  Mack  Brown-Fuzzy  Knight  

6036  Strange  Case  of  Dr.  Rx(My)A. Lionel   Atwill-Patric  Knowles  

It,  Soldier  (M)  Frances  Langford-Ken  Murray  

'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert  

6004  Unfinished  Business  (CD)  A . . .  Irene  Dunne-Robt.  Montgomery... 

6053  Unseen  Enemy  (Spy)A  Leo  Carrillo- Andy  Devine  

6017  What's  Cookin'  (M)F  Andrews  Sisters-Gloria  Jean  

Man   (H)A  C.  Rains-D.  Foran-L.  Chaney,  Jr. 

6041  You're  Telling  Me  (0)  Hugh  Herbert-Robert  Paige  


Coming  1941-42 


Rel. 

See 

Mins.  Date 

Issue  of 

.  60. 

.2/27/42  . 

. .bl/IO/42 

.  61 . 

.9/5/41  .. 

.  58. 

. 11/21/41 

. b 1 0/ 1 1/41 

.  60. 

. 12/19/41 

!b 12/ 13/41 

.  60 

.4/17/42 

. . Ut/ 1 O/ ft 

.  62. 

.10/3/41  . 

htn  /i.  /At 

.  60. 

. 11/21/41 

. b 1 0/ 1 1 /4 1 

.4/3/42 

hd /d /d9 

71 

.10/10/41 

. b 1 0/ 1 1/41 

58 

. 1/23/42 

. .b 1/24/42 

.  93 

.1/16/42 

.'  .bi2/6/4l 

,  63 

. 1 I/2I/4I 

.  .bl/3/42 

86 

.2/20/42 

'.  .b2/l4/42 

.  60 

.2/6/42  . 

. .bl2/6/4l 

.108 

.4/24/42 

b4/25/42 

.  62. 

.12/5/41  . 

.bl2/6/4l 

.  64. 

.9/19/41  . 

',  .b9/  13/4 1 

.  75. 

. 10/17/41 

b  10/25/41 

.  87 

.4/10/42 

b4 / 1 8/42 

.  58 

.2/13/42 

. .b3/28/42 

65 

.4/17/42 

. . .b4/4/42 

.  66. 

.11/7/41  . 

..bll/l/41 

.  61 

.1/30/42  . 

. .bl/17/42 

.  94 

.9/12/41  . 

. .b8/30/4l 

.  60 

.4/10/42 

. . .b4/4/42 

.  66 

.2/20/42 

. .b2/2l/42 

.  70 

.12/12/41 

.bl2/l3/4l 

.5/1/42  . 

a  1/3/42 

.  65 

.5/22/42 

..b3/l4/42 

. . .33/28/42 


Broadway  (G)   George   Raft-Brod  Crawford  5/8/42 

Danger  In  the  Pacific  Leo  Carrillo- Andy  Devine  

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  al/IO/42 

Eagle  Squadron  (D)  Diana  Barrymore- Robert  Stack  5/29  42  ...32/28/42 

6054  Escape  From  Hong  Kong  (Spy)Don  Terry-Leo  Carrillo  5/15/42   .. .33/14/42 

Lady  in  a  Jam  (C)  Irene   Dunne-Patric    Knowles  a2/l4/42 

Pardon  My  Sarong  (C)  Abbott  and  Costello  

Strictly  in  the  Groove  Leon  Errol-Mary  Healy  

6043  There's  One  Born  Every 

Minute  (C)   Hugh   Herhert-Tom   Brown  alO/4/41 

(Former  title  "Man  Or  Mouse") 

Top  Sergeant  (G)  Don  Terry-Leo  Carrillo  a4/4/42 

6019  Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  6/5/42   al/IO/42 

Coming  1942-43 

Destination  Unknown   Irene  Hervey- William  Gargan  

Eyes  of  the  Underworld  Richard  Dix-Wendy  B3rrie  

Great  Impersonation   Ralph  Bell3my- Evelyn  Ankers  

H3lfway  to  Shanghai  (Spy) ...  Irene  Hervey-Kent  Taylor  a3/28/42 

Invisible  Agent   Llona  Massey-Jon  Hall  

Love  and   Kisses,  Caroline.     .  Robert  Cummings-Diana  Barrymore  

Madam    Spy   Constance   Bennett- Don  Porter   

Private    Buckaroo   Joe  E.  Lewis- Andrews  Sisters  

Timber   eo  Carrillo-Andy  Devine  


WARNER  BROS. 


Current  1940-41 


557  Bad  Men  of  Missouri  (D)  A ...  Dennis  Morgan-Wayne  Morris  74. 

507  Bride  Came  C.O.D.  (OA  Bette   Davis-James  Cagney  91. 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor   50. 

533  Dive  Bomber  (Tech.)   (D)F...Errol  Flynn-Fred  MacMurray  132. 

565  Highway  West   (G)A  Brenda   Marshall-Olympe   Bradna...  63. 

517  Kisses  for  Breakf3st  (F)A  Dennis  Morgan-Jane  Wyatt  82. 

505  Manpower  (D)A   Marlene  Dietrich-George  Raft  105. 

555  Out  of  the  Fog  (D)A  Ida  Lupino-John  Garfield   85. 

524  Passage  From  Hongkong  (My)F. Keith  Douglas-Lucile  Fairbanks  61. 

564  Shining  Victory  (D)A  G.   Fitzgerald-Jas.  Stephenson  83. 

574  Three  Sons  O'Guns  (CD)A  Wayne  Morris-Arthur  Kennedy  65. 

558  Underground  (D)   Jeffrey  Lynn-Karen  Verne   95. 

Current  1941-42 

116  All  Through  the  Night  (D)  F .  .Humphrey  Bogart-Judith  Anderson. .  107. 

124  Always  in  My  Heart  (D)F  Kay  Francis- Walter  Huston  92. 

no  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88. 

111  Body  Disappears  (C)F  Jeffrey  Lynn-Jane  Wyman  71. 

123  Bullet  Scars   (G)A  Regis  Toomey-Adele   Longmire   59. 

122  Captain  of  the  Clouds  (D)F...J.  Cagney-Dennis  Morgan  (Tech.) ..  1 13. 
121  Dangerously  They  Live  (Spy)  John  Garfield-Raymond  Massey  78. 

106  International  Squadron  (D)F.. James  Stephenson-Ronald  Reagan...  87. 

130  I  Was  Framed  (D)F  Michael  Ames-Regis  Toomey   61. 

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127. 

131  Larceny,   Inc.   (GOF  Edward  G.  Robinson-Jane  Wyman..  93. 

105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn  76. 

126  Male  Animal  (OA  Olivia  de   Havilland-Henry  Fonda. .101. 

107  Maltese  Falcon  (My)A  M3ry  Astor-Humphrey  Bogart  100. 

117  Man  Who  Came  to  Dinner(0  .Bette  Davis-Monte  Woolley  112. 

125  Murder  in  the  Big  HouseC  D)  F  .Faye   Emerson-Van  Johnson   59. 

103  Navy  Blues  (OF  A.  Sheridan-J.  Oakie-M.  Raye  108. 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason  63. 

108  One  Foot  in  Heaven  (B)F  Fredric  March-Martha  Scott  108. 

115  Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94. 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134. 

102  Smiling  Ghost  (HC)A  Wayne  Morris-Brenda  Marshall  71. 

119  Sons  of  the  Sea  (D)F  Michael    Redgrave-Valerie   Hobson..  91. 

112  Steel  Against  the  Sky  (D)  F ..  .Richard  Whorf-Lloyd  Nolan  68. 

109  Target  for  Tonight  (DocD)  F.  .Royal  Air  Force   48. 

114  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland  140. 

129  This  Was  Paris  (D)F  Ann  Dvorak-Ben  Lyon   77. 

118  Wild  Bill  Hickok  Rides  (A) .  .Constance  Bennett-Bruce  Cabot   83. 

113  You're  in  the  Army  Now  (OF. Jimmy  Durante-Phil  Silvers  79. 

Coming  1941-42 

Across  the  Pacific  Humphrey  Bogart-Mary  Astor  

Arsenic  and  Old  Lace  Cary  Grant-Priscilla  Lane  

Big  Shot  (G)  H.  Bogart-lrene  Manning  

Constant    Nymph    (D)  Charles  Boyer-Joan  Fontaine  

Desperate  Journey   (D)  Errol   Flynn-Ronald  Reagan  

Gay  Sisters  (D)  Barbara  Stanwyck-George  Brent  

George  Washington  Slept  Here. Jack  Benny-Ann  Sheridan  

Hard   Way  Ida  Lupino-Joan  Leslie  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  97. 

Juke  Girl  (D)F  Ann  Sheridan-Ronald  Reagan   90. 

Lady  Gangster   Faye  Emerson-Jake  Bishop  

Now,  Voyager   Bette  Davis-Psul  Henried  

Wings  for  the  Eagle  Ann  Sheridan-Ronald  Reagan  

(Former  title  "Shadow  of  Their  Wings") 

Coming  1942-43 

Yankee  Doodle  Dandy  (B)  James  Cagney-Joan  Leslie  


7/26/41 
7/12/41 
7/19/41 
.8/30/41 
,8/23/41 
,7/5/41  , 
,8/9/41  , 
,6/14/41 
,6/21/41 
.6/7/41  , 
.8/2/41  . 
,6/28/41 


.1/10/42  . 
.3/14/42  . 
. 11/15/41 
.12/6/41  . 
.3/7/42  .. 
.2/21/42  . 
.2/14/42  . 
.10/11/41 
.4/25/42  . 
4/18/42  . 
.5/2/42  .. 
.10/4/41  . 
4/4/42  .  . 
.10/18/41 
,1/24/42  . 
.4/11/42  . 
.9/13/41  . 

.9/27/41  . 
.11/1/41  . 

'9/27/42  '.' 
.9/6/41  ., 
.2/7/42  ., 
.12/13/41 
.11/8/41  . 


. .b7/l9/4l 
. .b6/28/4l 
. .b7/l9/4l 
. .b8/l6/4l 
..b7/26/4l 
...b7/5/4l 
. .b7/l2/4l 
. .b6/l4/4l 
. ..b6/7/4l 
. .b5/24/41 
. .b7/l9/4l 
. .b6/l4/4l 


.  .bl2/6/4l 
. ..b3/7/42 
. .bll/l/41 
. .bl2/6/4l 
. ..b3/7/42 
. .bl/24/42 
.bl2/27/4l 
. .b8/!6/4l 
. .b4/l 1/42 
,b 12/27/41 
. . .b3/7/42 
. ..b9/6y4l 
. ..b3/7/42 
. .blO/4/41 
.bl2/27/4l 
. .b4/l 1/42 
. .b8/l6/4l 


,1/1/42  . 
.3/21/42  . 
,1/31/42 
,12/25/41 


.. .b9/6/4l 
. .blO/4/41 
. .b9/l3/4l 
. .b7/l2/4l 
. .b8/l6/4l 
.bl2/27/4l 
. .bl2/6/4l 
.bl0/l8/4l 

.bl 1/22/41 
. . .b3/7/42 
.bl2/27/4l 
. .bl2/6/4l 


..a  1/3/42 

.33/28/42 
.34/25/42 
.33/28/42 
.32/14/42 


,5/30/42 
.5/16/42 


.b4/l 1/42 
.b4/l 1/42 
.b4/ll/42 


.32/21/42 


MISCELLANEOUS 


Eternal  Gift  (Rel.)  Catholic  Mass   100. 

40,000  Horsemen  (War) A  Grant  Taylor-Betty  Bryant  85. 

Frightened  Lsdy  (My)A  M3rius  Goring-Helen  Hsye  75. 

Guerilla  Brigade  (D)A  Russian  cast    84. 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-S3r3  Seegar  68. 

No  Greater  Sin  (D)A  Leon  Ames-Luana  Walters  85. 

Professor  Creeps  (O  Manton  Moreland    63. 


.  Lament  . . .  Not  Rev. 
Goodwill  ...b8/2/4l 
Hofberg  .bll/l5/4l 
Luminar  ..b4/|8/42 
Alliance  ..b8/30/4l 
University  .b6/2l/4l 
Dixie  Nat.  b2/28/42 


Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope; — b — Box  Office'  Slant, 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


May  2,  1942 


COLUMBIA  1940-41 

Comment  Running 
Time 

ALL  STAR  COMEDIES  (18) 

2432  Black  Eyes  and  Blues  Fair   

2425  Blondes  and  Blunders  Silly   

2424  Bundle  of  Bliss  

2423  Cold  Turkey   

2436  French  Fried  Patootie  

2428  Fresh  As  a  Freshman. .. .Fair   

2431  Glove  Affair   

2426  His  Ex  Marks  the  Spot.. Funny   

2438  Host  to  a  Ghost  Fair   

2437  Love  at  First  Fright  

2421  Pleased  to  Mitt  You  

2434  Ready,  Willing  But 

Unable   

2433  Ring  and  the  Belle  Fair   

2429  So  You  Won't  Squawk  

2422  Spook  Speaks   Fairly  Amusing 

2427  Watchman  Takes  a  Wife. Fairly  Amusing 

2435  Yankee  Doodle  Andy  

2430  Yumpin'  Yitniny   


CINESCOPES  (10) 


COLUMBIA  1940-41  (Cont) 


COLUMBIA  1941-42  (Cont.) 


Reviewed 
Issue  Of 


161/2. 

.  4/19/41 

16  . 

.11/30/40 

17  . 

.Not  Rev. 

18  . 

. 10/12/40 

18  . 

.  Not  Rev. 

16  . 

.  4/  5/41 

161/2. 

.Not  Rev. 

18  . 

.  I/II/4I 

17  . 

.  8/  9/41 

18  . 

.  Not  Rev. 

18  . 

.Not  Rev. 

161/2. 

.Not  Rev. 

17  . 

.  5/24/41 

16  . 

.Not  Rev. 

18  . 

.10/12/40 

16  . 

.  1/25/41 

16  . 

.Not  Rev. 

16.  . 

.Not  Rev. 

2971  Hobby  Lobb 
2976  Movie  Magi 
2973  Nice  Work, 
Do  It  ... 


Poor   

10 

.  5/24/41 

Very  Good   

9 

.  3/  1/41 

Timely   

.  6/28/41 

Timely  and  Good 

8 

.10/12/40 

Excellent   

12 

.  9/21/40 

Fascinating  ... 

9 

.  3/29/41 

10 

.11/23/40 

Timely   

10 

.  4/  5/41 

Interesting   

9 

.  1/25/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7 

2510  Cuckoo  I.  Q  Fair    7 

2505  Helping  Paw   Amusing    7 

2508  Land  of   Fun   7 

2503  Mad   Hatter    7 

2502  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    7 

2509  Tom  Thumb's  Brother  Cute    7 

2500  Way  of  All  Pests   7 

2504  Wise  Owl   Fairly  Good  ...  7 


COLUMBIA  TOURS  (10) 


2557  From  Singapore  to 

Hongkong   Timely   

2551  Historic  Virginia   

2554  Islands  of  the  West 

Indies   Satisfactory 


2559  San  Francisco — 

Metropolis  of  the  West. Average  .... 

2552  Savoy  in  the  Alps  Poor  Timing 

2555  Sojourn  in  Havana  Interesting  . 

2558  Western  Wonderland   Excellent  ... 


COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2654  Gay  Tunes    10 

2651  Jolly  Tunes    9 

2653  Melodies  That  Linger   10 

2657  Penny  Songs    10 

2658  "Perfldia"  Baker    10 

2652  Popular  Love  Songs  Depends    9 

2056  Songs  With   Harmony   10 


FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6 

2751  Farmer  Tom  Thumb  Good    6 

2756  Kitty  Gets  the  Bird  Good    7 

2755  It  Haiincned  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor    6 

2753  Paunch  and  Judy  Average    6 

2758  Playing  the  Pied  Piper.. Poor    6 

2754  Streamlined   Donkey   Cute    6 


HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade  

2605  So  You  Think  You  Know 

Music   Good   

2601  Take  It  Or  Leave  It  (I).. Funny   

2602  Take  It  Or  Leave  It  (2) .  .Entertaining 

2603  Take  It  Or  Leave  It  (3)  

2606  Take  It  Or  Leave  It  (4)..Verv  Good  . 


«PW  YORK  PARADE  (6) 


2952  Abroad  at  Home  Interesting 

2951  Magic  City   Well  Done 


10 

1 1 'A 


PHANTASIES  CARTOONS  (8) 

2707  Crystal   Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 


SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken   Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.4(Ken  Murray)   ,~.  10 

2855  No.  5  (Bob  Hope)   Excellent   ..  10 

2856  No.  6  (Larry  Simms)   Good     .  10 

2857  No.  7  (Ken  Murray)   ...^10 

2858  No.  8  (Jerry  Colonna)   10 

2859  No.  9  (Jack  Benny)   Fair   10 


.Not  Rev. 
.  8/  9/41 
.  2/  1/41 
.Not  Rev. 
.  Not  Rev. 
.  Not  Rev. 
.10/12/40 
.  6/28/41 
.Not  Rev. 
.11/30/40 


10 

.  .Not  Rev. 

10 

.  .Not  Rev. 

10 

..  3/15/41 

. .  Not  Rev. 

10 

..11/23/40 

10 

.  .Not  Rev. 

10 

..  4/19/41 

1 1 

..11/23/40 

9 

. .  1 1/30/40 

10 

. .  3/29/41 

3/15/41 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
11/23/40 
Not  Rev. 


,  8/  9/41 
,  6/28/41 
6/28/41 
Not  Rev. 
,11/23/40 
,  1/25/41 
,  8/30/41 
,  3/22/41 


91/2.  .Not  Rev. 


.  4/19/41 
.  1 1/30/40 
.  2/  1/41 
Not  Rev. 
.  5/31/41 


4/26/41 
1/25/41 


Not  Rev. 

Not  Rev. 

Not  Rev. 
.  9/13/41 
.10/12/40 

Not  Rev. 
.  NotT»ev. 


. .  1 1/30/40 
..11/23/40 
.  .Not  Rev. 
.  .Not  Rev. 
..  2/  1/41 
..  3/22/41 
..Not  Rev. 
. .  Not  Rev. 
. .  8/.W/4I 


Comment 


Ru 


nning 
Time 

16 
18 
17 

161/2 
17 
18 
18 
20 


STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical   

2404  Boobs  in  Arms  

2403  Cookoo  Cavaliers   Silly   

2406  Dutiful  But  Dumb  

2401  From  Nurse  to  Worse  A  Dud   

2408  I'll  Never  Heil  Again  Satiric  Slapstick 

2402  No  Census,  No  Feeling  

2405  So  Long  Mr.  Chumps  Slapstick   

WASHINGTON  PARADE  (6) 

2901  The   Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  U.  S.  Military  Academy   10 

2903  U.  S.  Naval  Academy  Splendid    10 

WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good  ... 

2808  Aquaplay   Very  Good  ... 

2807  Diving  Thrills   Very  Good  ... 

2802  Hunting  Wild  Deer  Fair   

2804  Ice  Capers   Very  Good  ... 

2806  Jungle  Archer   Very  Good  ... 

2801  Master  of  Cue  Billiard  Fans. 

2805  Splits,  Spares  and  StrikesFor  Bowlers... 


1941-42 


ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15 

3423  General   Nuisance    18 

3432  Groom    and    Bored   16 

3422  Half  Shot  at  Sunrise  Slapstick    16 

3433  How  Spry  I  am   18 

3J25  Lovable  Trouble    18 

3421  Love  In  Gloom  Good    21 

3429  Sappy  Birthday    18 

3426  She's  Oil  Mine  Slapstick    18 

3427  Sweet  Spirits  of  Nigliter.Poor    18 

3428  Three  Blonde  Mice  Silly    16 

3431  What  Makes  Lizzy  Dizzy?  Fair    17 

3430  Yoo  Hoo  General  Good    18 

CINESCOPES  (8) 

3971  Exploring  Space   Interesting  . 

3972  From  Nuts  to  Soup  Poor   

3975  Strange  Facts   Interesting  . 

3974  Women  in  Photography. .. For  Women 


Reviewed 
Issue  Of 

.  5/24/41 
.Not  Rev. 
.  1 1/30/40 
.Not  Rev. 
.  8/31/40 
.  6/28/41 
.Not  Rev. 
.  3/22/41 


.  Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


1/25/41 
,  6/28/41 
,  5/31/41 
11/30/40 
,  3/  8/41 
,  4/26/41 
,10/12/40 
,  3/  8/41 


Not  Rev. 

Not  Rev. 

Not  Rev. 
,  10/  4/41 

Not  Rev. 

Not  Rev. 
8/  9/41 

Not  Rev. 
,12/13/41 
,  1/24/42 
,  2/  7/42 
,  4/  4/42 
,  3/28/42 


9 

. .  8/30/41 

9 

..10/  4/41 

9 

.  .12/13/41 

0 

..11/22/41 

9 

..11/  1/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

3507  Cinderella  Goes  to  a  Party   8  ..Not  Rev. 

3506  Concerto  in  B-Flat 

Minor   Good    7  . .  5/  2/42 

3502  Fox  and  the  Grapes  Very  Good    7  ..12/  6/41 

3504  Hollywood  Detour   Excellent    7  ../2/I4/42 

3503  Red  Riding  Hood  Rides 

Again   Clever    7  ..  1/17/42 

3505  Wacky  Wigwams    7  ..Not  Rev. 

3501  Who's  200  in  Hollywood   7  ..Not  Rev. 

COMMUNITY  SING  (10) 

3653  College  Songs    lO'/a  . .  Not  Rev. 

3'i57  Crooning   Melodies    10  ..Not  Rev. 

3652  Current  Hits   As  Usual    9  ..10/4/41 

3^59  Deep    in   the    Heart  of   Texas   10  ..Not  Rev. 

3656  Good  Fellowship  Songs   10  ..Not  Rev. 

3658  Good  Time  Songs   10  ..Not  Rev. 

3655  Hits  of  the  Day   9  ..Not  Rev. 

3651  Patriotic  Songs   Patriotic                 9  ..  8/30/41 

3654  Popular  Songs    10  ..Not  Rev. 

FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery                                 7  ..Not  Rev. 

3752  Tangled  Angler  Poor    7  ..2/  7/42 

3753  Under  the  Shedding 

Chestnut  Tree   Fair    8'/2..  3/21/42 

3754  Wolf  Chases   Pig                                       8  ..Not  Rev. 

GLOVE  SLINGERS  (4) 

3411  Glove  Birds   Fair    171/2..  3/28/42 

3410  Kink  of  the  Campus   18  ..Not  Rev. 

3409  Mitt   Me   Tonight  Fair    16  ..11/22/41 

3412  Study   in   Socks    171/2  . .  Not  Rev. 

INTERNATIONAL  FORUM  (6) 

3451  Dorothy  Thompson  Timely    18  ..3/  1/41 

3452  Will  England  Be 

Invaded?   Very   Good   16  ..  8/9/41 

3453  Will  Democracy  Survive?. Timely    18  ..10/18/41 

PANORAMICS  (12) 

3901  City  Within  a  City  Commercial    ...  10  ..  9/13/41 

3902  Gallup  Poll   Interesting    10  ..11/  1/41 

3905  Health  For  Defense  Very  Good              9  ..  3/28/42 

3903  New  York's  Finest  Very  Good    10  ..  1/17/42 

3904  Spare  Time  in  the  Army. Splendid    10  ..  2/21/42 

PHANTASIES  CARTOONS  (8) 

3703  Battle  for  a  Bottle   10  ..Not  Rev. 

3701  Crystal  Gazer   Poor                     7  ..11/15/41 

3702  Dog  Meets  Dog  Poor                       7  ..  4/25/42 

3704  Wild    and    Woozy    West                            7  ..Not  Rev. 

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.  I  Excellent    101/2..  9/13/41 

3603  Kitchen  Quiz  No.  2  Every  Good   10  ..12/13/41 

3604  Kitchen  Quiz  No.  3  Very  Good    10  ..  2/21/42 

3601  So  You  Think  You  Know 

Music  No.   I  Good    10  ..  8/30/41 

3605  So  You  Think  You 

Know  Music  No.  2   10  ..Not  Rev. 

SCREEN  SNAPSHOTS  (10) 

3851  No.  I  (Ken   Muri-ay)  Good    10  ..10/  4/41 

3852  No.  2  (Ken  Murray)    10  ..Not  Rev. 

3853  No.  3  (John  Hubbard)  Very   Good   10  ..11/22/41 

3854  No.  4  (Billy    Gilbert)  Good    10  ..12/13/41 

3855  No.  5  (New  Talent)    10  ..Not  Rev. 

3856  No.  6  (Alan   Mowbray) .. .Very   Good   10  ..2/7/42 

3857  No.  7  (Jimmy  Stewart)    10  ..Not  Rev. 

3858  No.  8   (Ascap)  Excellent    10  ..  5/  2/42 

3859  No.    9    (Movie    Memories)   10  ..Not  Rev. 


Comment 
STOOGE  COMEDIES  (8) 


Running 
Time 


3401  An  Ache  In  Every  Stake. .Slapstick    18 

3405  Cactus  Makes  Perfect. ..  .Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. .  .Slapstick    17 

3403  Some  More  of  Samoa  Sillv   18 

3406  What's  the   Matador  Good    Slapstick.  16 

THIS  CHANGING  WORLD  (6) 

3981  Broken   Treaties  Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour  Fair    10 

3552  Buenos  Aires  Today  Good    10 

3554  Great  American  Divide. .  .Very  Good  ....  10 
3551  Journey  In  Tunisia  Dated    10 


WORLD  OF  SPORT  (12) 


3806  College  Champions  Good    10 

3803  Jungle  Fishing   Excellent  .. 

3808  Naval  Champions  

3804  Polo    Champions  Excellent  .. 

3805  Rack  'Em  Up  Good   

3802  Show   Dogs  Excellent  .. 

3801  Tee  Up  (Patty  Berg)  For  Golfers 

3807  Wrestling  Octopus    Funny    91/2 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer. Excellent    8 

W-249  Alley   Cat  Excellent    8 

W-253  Flying  Bear  Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Wood  Fair    8 

W-251  Little   Caesarlo  Very   Good   8 

W-245  Little    Mole  Very   Good   9 

W-241  Lonesome  Stranger  Excellent    9 

W-250  Midnight   Snack  Cute    9 

W-242  Mrs.    Ladybug  Excellent    8 

W-252  Officer   Pooch  Amusing    8 

W-244  Prospecting    Bear  Funny    9 

W-247  Rookie  Bear  Funny    8 

CRIME  DOESN'T  PAY  (6) 

P-205  Cofliins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    20 

P-204  Forbidden    Passage  Tops    21 

P-203  Respect  the  Law  Very    Good   20 

P-206  Sucker  List  Excellent    20 

P-202  You  the  People  Excellent   21 


MINIATURES  (10) 

M-235  Battle,  The  Interesting 

M-238  Ghost   Treasure  Interesting 

M-232  Great  Meddler  Very  Good.. 

M-233  Happiest  Man  on  Earth. Unusual  ... 
M-237  Man  Who  Ganged  the 

World   Excellent  . . 

W-236  Memories  of  Europe. ..  .Excellent  .. 
M-234  More  About  Nostradamus. Timely  .... 

M-231  Rodeo   Dough  Very  Good. 

M-239  Triumph  Without  Drums. Excellent  .. 
M-240  Viva  Mexico  Interesting 

OUR  GANG  (9) 

C-296  Baby   Blues  Very  Good. 

C-295  Fightin'    Fools  Good  Fun.. 

C-293  Coin'  Fishin'   Standard  .. 

C-291  Good  Bad  Boys  Good   

r  "1 1  Kiddie   Cure   1  Gang  . 

C-298  1-2-3    Go  Amusing  .. 

C-299  Robot  Wrecks  Amusing  .. 

C-292  Waldo's  Last  Stand  Flimsy   

C-297  Ye  Olde  Minstrels  Poor   


PASSING  PARADE  (9) 


K-281  American  Spoken  Here. .  Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Oirt  of  Darkness  Significant   ....  II 

K-2R6  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. ..  Instructive    II 

K-287  Your  Last  Act  Excellent    II 


S-267 
S-269 
S-272 
S-271 
S-268 
8-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-211 
T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory    . . . 

Cuban    Rhythm  Excellent   

Flicker  Memories  Funny   

Football  Thrills  of  1940.. For  Grid  Fans. 

Lions  on  the  Loose  Good   

Memory  Tricks  Amusing   

Penny  to  the  Rescue  Excellent   

Qulcker'n  a  Wink  Excellent   

Quiz    Biz  Entertaining  ... 

Sea  for  Yourself  Holds  Interest.. 

Water  Bugs  Very  Good   

Wedding    Bills  Very  Good..... 


Reviewed 
Issue  Of 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 
.  1/17/42 
.  5/  2/42 


.  9/13/41 
.12/13/41 


.11/22/41 
.10/  4/41 

.  3/14/42 
.  8/30/41 


10  . 

.  2/21/22 

10  . 

.11/15/41 

91/2. 

.Not  Rev. 

10  . 

.12/  6/41 

10  . 

.  1/17/42 

10  . 

.  9/20/41 

10  . 

.  8/30/41 

9'/2. 

.  5/  2/42 

,  4/  5/41 
,  8/  2/41 
,11/22/41 

Not  Rev. 
,  6/28/41 
,  9/29/41 
,  5/17/41 

12/  7/40 
,  8/16/41 
,  1/  4/1-4 
,  9/27/41 
,  4/  5/41 
,  6/14/41 


6/14/41 
10/19/40 

3/  1/41 

2/  1/41 
10/25/41 

1/  4/41 


6/28/41 
8/16/41 
1/  4/41 
2/  1/41 

8/  2/41 
6/28/41 
,  2/22/41 
12/  7/40 
11/  1/41 
11/22/41 


4/  5/41 
2/  1/41 

11/  9/40 
9/  7/40 

12/  7/40 
5/17/41 
8/  2/41 

11/  9/40 
4/  5/41 


.12/  7/40 
.  9/27/41 

.  4/  5/41 

.  9/27/41 

.  5/10/41 

.  6/28/41 

.  2/22/41 

.  6/14/41 

.  8/  2/41 


.  5/17/41 
.  6/28/41 
.11/  1/41 
.  9/27/41 
.  6/14/41 
.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  2/22/41 
.  1/  4/41 
.  8/16/41 
. 12/  7/40 


F1T2PATRICK  TRAVELTALKS  (12)  (Tech.) 


Alluring  Alaska  Usual   

Beautiful    Ball  As  Usual  . 

Capital   City  Fair   

Cavalcade  of 

San  Francisco   Too  Late. 

Glimpses  of  Kentucky. .  .Good   

Glimpses  of  Washington 

State   Usual  .... 

Haiti,  Land  of  Dark 

Malesty   Good   

Mediterranean  Ports  of 

Call   Out-dated 

Old  New  Mexico  Fair  .  

Old  New  Orleans  As  Usual  . 

Red  Men  on  Parade. ....  Fair   

Vnsemite  the  Maanlfleent. Colorful  . 


9  ..4/  5/41 

9  ..12/  7/40 

9  . .  9/  7/40 

9  ..  9/28/40 

8  ..  5/10/41 

9  ..  8/16/41 

9  ..  6/28/41 

9  ..2/  1/41 

9  ..11/  9/40 

,9  ..1/  4/41 

9  ..  3/  1/41 

8  ..  e/l4/4l 


I! 


May  2, 1942 


SHOWMEN'S    TRADE  REVIEW 


Page  33 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont) 


RKO-RADIO  1940-41  (Cont.) 


Comment  Running  Reviewed 

Time     Issue  Of 

CARTOONS  (16)  (Tech.) 
W-346  Bear  and  the  Beavers.  Very    Good  8      .5/  2/42 

W-347  Dog    Trouble   Very  Funny   8    .  .  5/  2/42 

W-342  Field    Mouse  Excellent    9    ..  2/7/42 

W-345  First  Swallow   Excellent    8    ..4/  4/42 

W-343  Fraidy  Cat  Funny    7    ..  2/7/42 

W-344  Hungry  Wolf  Fair    9    ..  2/28/42 

W-341  Night  Before  Xmas  For  Xmas   9  ..12/20/41 

MINIATURES  (10) 

M-331  Changed    Identity  Excellent  . 

M-335  Further  Prophecies  of 

Nostradamus   

M-332  Greenie,  The  Fine   

M-333  Lady  or  the  Tiger  Good   

M-334  Soaring  Stars   

OUR  GANG  (10) 


C-392 
C-396 
C-395 
C-391 
C-394 
C-397 
C-393 


K-384 
K-383 
K-3BI 
K-382 
K-385 


Come  Back  Miss  Pipps.  .Amusing  .. 

Don't    Lie   Good   

Going   to   Press  Good   

Helping  Hands  Very  Good. 

Melodies  Old  and  New... Fair   


Wedding  Worries  Funny   

PASSING   PARADE  (10) 

Fear   

Flag  of  Mercy  Very  Good... 

Strange  Testament  Unusual   

We  Do  It  Because  Interesting 


10 

..11/22/41 

1 1 

. .  Not  Rev. 

II 

. .  2/  7/42 

10 

. .  5/  2/42 

10 

.  Not  Rev. 

10 

..11/20/41 

1 1 

.  5/  2/42 

II 

. .  4/  4/42 

10 

..10/25/41 

. .  2/28/42 

1 1 

.  Not  Rev. 

II 

.  .12/20/41 

10 

.  .Not  Rev. 

10 

. .  2/28/42 

. .  12/20/41 

10 

. .  2/  7/42 

10 

. .  Not  Rev. 

S-366 
S-361 
S-364 
S-362 
S-363 


PETE  SMITH  SPECIALTIES  (14) 

Acro-Batty   Humorous     ....  9 

Army  Champions  Excellent    10 

Aqua   Antics  Excellent    8 

Fancy  Answers  Excellent    9 

How  to  Hold  Your 

Husband — Back   Excellent    10 

S-368  Pete    Smith's    Scrapbook   10 

S-367  Victory  Quiz    10 

8-365  What  About  Daddy?  Good    10 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely    21 

TRAVELTALKS  (12)  (Tech.) 

T-318  Colorful  North  Carolina. .Very  Good    9 

T-313  Georgetown,  Pride  of 

Penang   Very  Good   10 

T-320  Glacier    Park  and 

Waterton   Lakes   Fair    9 

Glimpses  of  Florida  Interesting    10 

Historic  Maryland  Good    9 

Inside   Passage  Good    10 

Land  of  the  Quintuplets.  .Good    10 

Minnesota,  Land  of 

Plenty   Good    10 

Picturesque    Patzcuaro    10 

Scenic    Grandeur  Good    9 

West  Point  on  the  Hudson .  Good    9 

TWO  REEL  SPECIALS  (6) 

Don't  Talk   Potent    20 

Main  Street  on  the 

March!   Good    20 

A-301  Tell  Tale  Heart  A  Masterpiece..  20 


T-3II 
T-315 
T-312 
T-319 
T-317 

T-321 
T-314 
T-316 


A.303 
A-302 


.  .  5/  2/42 
..11/  1/41 
. .  2/  7/42 
. . 1 1/29/41 

. . 12/20/41 
. .  Not  Rev. 
.  .Not  Rev. 
..  2/28/42 

..12/21/41 

..  2/28/42 

..11/29/41 

. .  5/  2/42 
..  9/27/41 
. .  2/  7/42 
. . 10/25/41 
..  3/28/42 

..  2/28/42 
.  .  Not  Rev. 
..12/20/41 
. .  2/  7/42 


3/28/42 


.  2/  7/42 
. I I/I5/4I 


PARAMOUNT  1940-41 


ANIMATED  ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good    7 

HO-II  Copy  Cat  Fair    7 

HO- 1  Dandy  Lion   Poor    7 

HO-3  Mommy   Loves   Puppy. ..  Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals 

(Down  on  the  Farm) .  .Excellent    9 

HO-8  Triple  Trouble  Just    Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO-13  Twinkletoes   in    Hat  Stuff   7 

HO-IO  Twinkletoes,  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-5  Wild   Oysters  Unusual    7 

HO-12  Wizard  of  Arts   7 

HO-9  Zero,  the   Hound  So-So    7 

COLOR  CLASSIC 

CO- 1  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MO-4  Delhi   Good    II 

MO-5  Indian  Durbar  Gorgeous    10 

MO-6  The  Jungle  Excellent    10 

MO-I  River  Thames — Yesterday. Beautiful    10 

MO-2  Sacred  Ganges  Dull    10 

MO-3  Village  in  India  Fair    10 

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well  Silly    7 

GO-2  Constable   Satisfactory   ...  7 

FO-6  Fire    Cheese  Average    7 

GO-7  Gabby  Goes  Fishing  Fair    7 

GO-8  It's  a  Hap-Hap-Happy 

Day   Poor    7 

GO-I  King  for  a  Day  Fair    7 

GO-5  Swing   Cleaning  Fair    7 

GO-4  Two  for  the  Zoo  Good    7 

HEADLINERS  (8) 

AO-5  Bob  Chester  &  Orch  Average    10 

AO-4  Gene  Krupa  &  Orch  For  Jitterbugs..  10 

AO-7  Hands  of  Destiny  Interesting    ....  10 

AO-2  Listen  to  Larry  Satisfactory    ...  10 

AO-3  Johnnie  Messner  &  Orch. ..Fair    II 

AO-1  Moments  of  Charm  of 

1941    (Tech.)  Pretty    10 

AO-6  Those  We  Love  Different    11 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy  Gipsy  Very   Good   9 

UO-4  Gay  Knighties  Cute    9 


UO-3  Hoola   Boola  Novel    9 

UO-I  Western    Daze  Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VO-5  Guardians  of  the  Wilds... Fine    10 

VO-1  Nature's    Nursery  Excellent    10 

VO-4  Red.  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  U  Believing  Fair    II 

POPEYE  (12) 

E8-1I  Child  Psykolojiky   Good    7 

EO-4  Eugene,  the  Jeep  Funny    7 

EO-8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pop,  My  Pop  Amusing    7 

EO-10  Olive's  Boithday  Presink. Snappy    7 

EO-7  Olive's  Sweepstake  Ticket   7 

EO-12  Pest   Pilot  Fair    7 

EO-9  Popeye  Meets 

Rip  Van  Winkle  Fair    7 

EO-I  Popeye  Meets  William 

Tell   Funny    7 

EO-5  Problem  Pappy.  Fair    7 

E».»  Quiet  Pleeze  Very  Good    7 

EO-3  With  Poopdeck  Pappy  Entertaining    ..  7 


.12/21/40 
.  7/19/41 
.10/  5/40 
. 1 1/23/40 
.11/23/40 

.  3/15/41 
.  5/10/41 
.  Not  Rev. 
Not  Rev. 

.  6/28/41 
.  2/15/41 
.Not  Rev. 
.  5/31/41 

.  Not  Rev. 

.  4/  5/41 
.  5/10/41 
.  8/23/41 
.11/23/40 
.  1/25/41 
.  2/22/41 

.  1/18/41 
. 1 1/23/40 
.  S728/4I 
.  7/19/14 

.  8/23/41 
. 10/26/40 
.  4/19/41 
.  2/15/41 

.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
.12/21/40 

.10/  5/40 
.  5/31/41 

.  4/19/41 

.  9/27/41 

.  6/28/41 

.  I/II/4I 

.  I/I8/4I 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 

.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/48 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
.12/  7/40 


Comment  Running 
Time 

POPULAR  SCIENCE  (6) 

JO-I  No.   I  Good    10 

JO-2  No.  2  Interesting    10 

JO-3  No.  3  Interesting    10 

JO-4  No.  4  Usual    10 

JO-5  No.  5  Interesting    10 

JO-6  No.  6  Up  to  Standard.  11 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent    II 

SO-4  Forgotten    Man  Typical    10 

SO-I  Trouble  With  Husbands. .  .Great    Fun   II 

SO-2  Waiting    for    Baby  A   Howl    10 

SPECIAL  CARTOON  (I)  (Tech.) 

FFO-I  Raggedy  Ann  Very   Good   19 

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent    10 

RO-8  Canine  Sketches  Fine    10 

RO-I  Diving    Demons  Beautiful    10 

RO-5  Feminine    Fitness  Very  Good    10 

RO-7  Fishing  Fever  Appealing    10 

RO-4  Marine    Round-up  Excellent    10 

RO-3  Motorcycle   Stunting  Thrills  Aplenty.  10 

RO-10  On  the  Spot  Funny    10 

RO-11  Lasso   Wizards  Good  Action  Stuff  10 


RO-12  Snow    Dogs  Excellent 

RO-2  Sporting    Everglades  Very  Good  

RO-9  Sun    Fun  Exhilarating  .. 

RO-13  What's  Lacrosse  Very  Good  

UNUSUAL  OCCUPATIONS  (6) 

LO-1  No.    I  Good   

LO-2  No.    2  Interesting   

LO-3  No.    3  Good   

LO-4  No.    4  Good   

LO-5  No.    5  A  Wow  

LO-6  No.    6  Very  Good   


Reviewed 
Issue  Of 

.10/  5/40 
.11/23/40 
. 12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 

.  4/19/41 
.  5/31/41 
.11/16/40 

, .  2/22/41 

.12/21/40 

.  1/25/41 
.  3/22/41 
.10/  5/40 
. 12/21/40 
.  3/22/41 
.12/  7/40 
.11/23/40 
,.  5/10/41 
, .  6/28/41 
, .  7/19/41 
, . 10/26/40 
..  4/  5/41 
, .  8/23/41 

,.10/  5/40 
.12/  7/40 
.  2/15/14 
.  3/29/41 
.  5/31/41 
.  8/23/41 


1941-42 


FASCINATING  JOURNEYS  (Tech.)  (2) 

Ml-2  Indian  Temples    10 

Ml-I  Road  in  India  Interesting    10 

HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine    10  . 

Al-3  Carnival  in  Brazil  Good    10  . 

Al-2  Copacabana  Revue  Good    10  . 

Al-4  Hands  of  Victory  Box  Office    9'/2. 

Al-5  Nightmare  of  a  Goon  Funny    lO'A. 


(6) 
10 
10 
10 
10 

10 


HEDDA   HOPPER'S  HOLLYWOOD 

ZI-1  No.  I  Excellent 

Zl-2  No.  2  Fair   

ZI-3  No.  3  Good    . . . 

Zl-4  No.  4   

MADCAP  MODELS  (Tech.)  (6) 
UI-2  Jasper  &.  the  Watermelons. Excellent 

UI-1  Rhythm  in  the  Ranks  Excellent    8 

UI-3  Sky  Princess   Excellent    9 

UI-4  Mr.    Strauss  Takes  a 

Walk   Excellent    8'/2 . 

POPEYE  (12) 

EI-5  Blunder    Below  Excellent    7  . 

El -6  Fleets   of   Stren'th  Very    Good    ...  7 

El-1  I'll  Never  Crow  Again  Fair    7  . 

El-4  Kickin'  the  Conga  Round. Funny   7 

El-2  Mighty  Navy  Funny    7 

EI-3  Nix  on   Hypnotricks  Very  Funny   7 

El -7  Pipeye.  Pupeye,  Poopeye 

and  Peepeye   Very  Funny  ...  7 

El -8  You're  in  the  Army  Now   7 

POPULAR  SCIENCE  (6) 

Jl-I  No.   I  Very    Good   II  . 

Jl-2  No.  2  Very  Good  

J 1-3  No.  3  Good   

JI-4  No.  4   

QUIZ  KIDS  (6) 

1  Very  Good  

2  They're  Good... 

3  Good  

4   Good   

5  

ROBERT  BENCHLEY  (4) 
How  To  Take  a  Vacation. .  Funny 


QI-1  No. 
Ql-2  No. 
QI-3  No. 
Ql-4  No. 
QI-5  No. 

Sl- 


SI-2  Nothing  But  Nerves  Very   Good   10 

Sl-3  Witness,  The   Chucklesome  ...  10 

SPEAKING  OF  ANIMALS  (6) 

Yl-3  At  the  County  Fair  Swell    10 

Yl-1  In  a  Pet  Shop  A  Howl    10 

YI-4  In  the  Circus   10 

Yl-2  In  the  Zoo  Hilarious    10 

SPECIAL  CARTOON  (Tech.) 

FFI-1  The    Raven   Excellent    I41/2 

SPORTLIGHTS  (13) 

RI-0  Better  Bowling  Excellent    10 

RI-5  Buying  a  Dog  Very    Good   10 

wi-IO  Hero   Worship    10 

Rl-7  Lure  of  the  Surf  Very   Good   10 

Rl-2  Meet  the  Champs  Excellent    10 

RI-9  Personality  Plus    10 

Rl-4  Quick    Returns  Pretty  Good  ...  10 

Rl-I  Shooting  Mermaids  Very   Good   10 

Rl-3  Sittin'  Pretty   Excellent    10 

Rl-8  Timing   Is  Everything ...  Very    Good    . . .  10 
SUPERMAN  CARTOONS  (12)  (Tech.) 

Wl-4  Arctic  Giant   Good    9 

WI-5  Bulleteers   Good    9 

WI-3  Billion  Dollar  Limited. .  .For  the  Fans...  B'/z, 

WI-7  Electric    Earthquake    9 

WI-6  Magnetic  Telescope   For  the   Fans..  9 

WI-2  Mechanical   Monsters  Good    10 

WI-1  Superman   A  Cinch  to  Sell .  II 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.    I  Good    10 

Ll-2  No.    2  Very   Good   10 

Ll-3  No.  3  Very   Good   II 

Ll-4  No.  4  Good    II 

RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

14115  Art  of  Self  Defense  Good    8 

14113  Art  of  Skiing  Excellent    8 

14103  Baggage    Buster  Hilarious    7 

14)05  Canine   Caddy  Tops    7 

14114  Chef    Donald  Up  to  Par   8 

14112  Donald's   Camera  A  Scream   8 

14107  Early  to  Bed  Satisfactory   ...  8 

14102  Gentleman's   Gentleman.  .Tops    7 

14101  Golden    Eggs  Excellent    8 

14104  Good  Time  for  a  Dime. ..  Excellent    8 

14111  Lend  a  Paw  Superb    8 

14117  Mickey's  Birthday  Parly. Very  Good    8 

14106  Nifty  Nineties  Amusing    8 

14110  Old  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit  Very   Good   9 

141 18  Pluto,  Jr  Very  Funny  ...  7 

14108  Truant  Officer  Donald  Excellent    8 

14116  Village  Smithv  Excellent    7  ■ 


Not  Rev. 
11/22/41 

10/11/41 
3/14/42 
12/  6/41 

4/25/42 
5/  2/42 


9/20/41 
11/29/41 

2/28/42 
Not  Rev. 

1/31/42 
12/20/41 
.  3/21/42 

5/  2/42 

,  2/21/42 
5/  2/42 
, 10/1 1/41 
.  1/31/42 
.12/  6/41 
, 12/20/41 

.  4/18/42 
Not  Rev. 

, 10/11/41 
1 1/22/41 
1/31/42 
Not  Rev. 

,  9/20/41 
.12/  6/41 
.  2/28/42 
.  5/  2/42 
.Not  Rev. 

.10/11/41 
.  12/20/41 
.  3/14/42 

.  1/31/42 
.  9/20/41 
Not  Rev. 
.11/15/41 

.  5/  2/42 

.  1/31/42 
. 12/20/41 
Not  Rev. 
.  2/21/42 
.10/11/41 
.Not  Rev. 
.11/29/41 
.  9/27/41 
.11/15/41 
.  5/  2/42 

.  3/14/42 
.  5/  2/42 
.  1/24/42 
Not  Rev. 
.  5/  2/42 
.12/20/41 
.  8/  2/41 


. 10/11/41 
.12/  6/41 
.  2/21/42 
.  4/25/42 


.  2/  7/42 
.11/29/41 
.  5/10/41 
.  6/  7/41 
. 12/27/41 
.10/25/41 
.  7/26/41 
.  4/  5/41 
.  4/  5/41 
.>  5/10/41 
.10/25/41 
.  3/21/42 
.  6/  7/41 
.10/  4/41 
.  8/30/41 
.  3/21/42 
.  8/23/41 
.  2/7/42 


13406 
13403 
13405 
13404 
13401 
13402 

14201 
14202 
14203 
14204 
14205 
14206 
14207 
14208 
14209 
14210 
1421 1 
14212 
14213 

13703 
13701 
13706 
13705 
13702 
13704 

13501 
13504 
13502 
13503 


Comment  Running 
Time 

EDGAR  KENNEDY  (6) 

Apple  in  His  Eye  Hokey    18 

Drafted  in  the  Depot   19 

It  Happened  All  Night.. Fair    19 

Mad  About  Moonshine. .  .Fair    18 

Sunk  by  the  Census  Funny    18 

Trailer  Tragedy   Funny    17 

INFORMATION  PLEASE  (13) 

No.  1  (Anna    Neagle) ...  .Excellent    II 

No.  2  (Ruth  Gordon)  Good    10 

No.  3  (Alice    Marble)  Swell  As  Usual.  10 

No.  4  (Louis  Bromfield) .  .Excellent    II 

No.  5  (Wendell    Willkie)  .Good    10 

No.  6  (Jan  Struther)  Excellent    II 

No.  7  (Anna    Neagle) ...  .Very  Good   ....  10 

No.  8  (Boris    Karloff)  Excellent    10 

No.  9  (Alice    Marble)  Excellent    II 

No.  10  (Louis  Bromfield)  .Entertaining  ...  10 

No.  II  (Jan  Struther)  Very    Good   II 

No.  12  (Boris    Karloff) ..  .Good    12 

No.  13  (Anna  Neagle)  Excellent    10 

LEON  ERROL  (6) 

Fired  Man   Mildly  Amusing  20 

18 
20 
18 
19 
20 


14401 
14402 
14403 
14404 
14405 
14406 
14407 
14408 
14409 
14410 


He  Asked  for  It  Very  Funny 

Panic  in  the  Parlor  Unfunny 

Polo   Phoney   Good  .. 

Tattle  Talevision   Funny  . 

When  Wifle's  Away  Fair 

RAY  WHITLEY  (4) 

Bar  Buckaroos   Good    |6 

Musical  Bandit   Entertaining    ..  16 

Prairie  Spooners   Very  Good    13 

Red  Skins  &.  Red  Heads.. Poor    18 

PICTURE  PEOPLE  (13) 

No.  1   Interesting    10 

No.  2   Good    9 

No.  3   Night  Club  Plug  10 

No.  4   Good    10 

No.  5   Fair    10 

No.  6   Fair    10 

No.  7   Average    10 

No.  8   Fair    10 

No.  9   Fair    8 

No.  10   Fair    8 

SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH   AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

14502  What's  Happerring  in 

Argentina   Very  Timely  ...  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent   9 

Qual  Quest   Good    9 

RoMinq   Rhythm    10 

Snow  Eagles   Excellent    9 

Snow  Fun   Exhilarating  ...  9 

Sportsman's  Partner   For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


14307 
14313 
14310 
14302 
14306 
14308 
14301 
1431  I 
14305 
14304 
14303 
14312 
14309 


1941-42 


24201 
24202 

24203 

24204 
24205 
24206 
24207 


23705 
23703 
23701 
23704 
23702 


23101 
23102 
23103 
23104 
23105 
Spec. 
23106 
23107 
23108 
23109 


24407 
24403 
24402 
24406 
24405 
24408 
24404 
24401 


Reviewen 
Issue  Of 

.  6/14/41 
.Not  Rev. 
.  4/12/41 

.  3/  1/41 
.  9/14/40 
.10/19/40 


9/14/40 
10/19/40 
11/16/40 
12/14/40 
2/  1/41 
3/  1/41 
4/  5/41 
.  4/  5/41 
5/10/41 
,  6/  7/41 
,  7/26/41 
.  7/26/41 
,  8/23/41 


2/  1/41 

9/14/40 
Not  Rev. 

5/17/41 
11/16/40 

4/  5/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


9/14/40 
10/19/40 
1 1/16/40 
12/14/40 
2/  1/41 
3/  1/41 
3/29/41 
4/12/41 
5/17/41 
,  6/  7/41 


.12/14/40 


3/  1/41 
8/23/41 


4/12/41 


3/  1/41 
8/  9/41 
6/  7/41 

10/19/40 
3/  1/41 
4/  5/41 
,  9/14/40 

Not  Rev. 
2/  1/41 
,12/14/40 

11/16/40 
7/26/41 
5/10/41 


DISNEY  CARTOONS  (18)  (Tech.) 

24104  Army     Mascot    9 

2411^1  Donald    Gets    Drafted   9 

24102  Donald's    Snow    Fight. .. Excellent    7 

24101  Symphony  Hour   Excellent    8 

EDGAR  KENNEDY  (6) 

23404  Heart  Burn   Amusing    15 

23402  I'll  Fix  It  Funny    19 

23405  Inferior  Decorator    17 

23403  Quiet  Fourth   Funny    15 

23401  Westward  Ho-Hum   Funny    16 

INFORMATION  PLEASE  (13) 

No.  1  (John  Gunther)   ...Excellent    10 

No.  2  (Howard    Lindsay). Up  to  Par   9 

No.  3  (Cornelia  Otis 

(Skinner)   Good    II 

No.  4  (John   Gunther)  Excellent    10 

No.  5   (John  Carradine) . Good    10 

No.  6  (Howard  Lindsay)   

No.  7  (Cornelita  Otis 

Skinner)    10 

LEON  ERROL  (6) 

Framing  Father    18 

Home  Work   Funny    19 

Man-I-Cured   Funny    16 

Wedded   Blitz    17 

Who's  a  Dummy?  Amusing    20 

MARCH  OF  TIME  (13) 

Thumbs  Up,  Texas  Excellent    19 

Norway  in  Revolt  Timely    19 

Sailors  With  Wings  Excellent    20 

Main  Street,  U.S. A  Propaganda    ...  18 

Our  America  At  War  Timely,   Vital..  17'/2 

Battlefields  of  Pacific ...  .Timely    22 

When  Air  Raids  Strike. .  Potent    20 

Far  East  Command  Timely    19 

Argentine  Question   Interesting    ....  20 

America's  New  Army  Timely    20 

PICTURE  PEOPLE  (13) 

Children  of  the  Stars  Fair    8 

Hobbies  of  the  Stars  Good    9 

Hollywood  Sports   Good    9 

Hollywood  War  Effort. ..  .Entertaining  ...  9 

How  To  Be  a  Star  Good    8 

Palm  Springs  Week  End   9 

Stars'  Day  Off  Average    8 

Stars  in  Defense  Interesting   ....  10 

RAY  WHITLEY  (4) 

Cactus  Capers   Very  Good    17 


23503 
23501 
23502 


California  or  Bust  Good    18 

Keep  Shooting   Very  Good    17 

SPORTSCOPES  (13) 

24309  Cruise  Sports    10 

24304  Crystal  Flyers   Exhilarating  ...  8 

24302  Dog  Obedience   Boxoffice    9 

24305  Fighting  Fish   Excellent    9 

24303  Gaucho  Sports   Interesting    10 

24307  Jungle  Jaunt   Amusing   

24301  Pampas  Paddock   For  Horse  Lovers  10 

24308  Public  Sport  No.  I  Good   10' 

24306  Ten  Pin  Parade  Good   1(1 


Not  Rev. 
.Not  Rev. 

.  5/  2/42 
.  4/25/42 


.  3/21/42 
,10/25/41 
Not  Rev. 
,12/27/41 
,  9/27/41 


. 10/25/41 
. 1 1/29/41 

.12/27/41 
.  2/  7/42 
.  5/  2/42 


.  Not  Rev. 


.  Not  Rev. 
.  2/  7/42 
.10/  4/41 
.Not  Rev. 
.12/  6/41 


,  8/16/41 
,  9/27/41 
,10/25/41 
11/22/41 
, 12/13/41 
, 12/20/41 
,  3/10/42 
.  2/14/42 
.  3/  7/42 
.  4/  4/42 


.  3/21/42 
.11/29/41 
.10/25/41 
.  3/21/42 
.  2/14/42 
.Not  Rev. 
.12/27/41 
.10/  4/41 


.  4/18/42 
.12/  6/41 
.  1/3I/4J 


.Not  Rev. 
.12/27/41 
.11/  1/41 
.  2/14/42 
.12/  6/41 
:  3/21/42 
.10/  4/41 
.4/18/42 
.  3/21/42 


Page  34 


SHOWMEN'S    TRADE  REVIEW 


May  2,  1942 


20TH  CENTURY-FOX  1940-41 

Comment  Running  Reviewed 

Time      Issue  Of 

ADVENTURES  OF  A   NEWSREEL  CAIMERAMAN  (4) 


UNIVERSAL  1940-41 


VITAPHONE-WARNER  BROS.  1940-41 


1201  Midget  Motor  Mania  Unusual    10 

1203  Modern  Highway   Good    10 

1202  Training  Police  Horses. .  .Excellent    10 

LEW  LEHR  COMEDIES  (4) 

1401  Grunters  and  Groaners. .  .Tiresome    10 

MAGIC  CARPET  OF  MOVIETONE 
Arctic  in  Springtime 


1108 
1 106 
1 101 
1103 
1 109 
1 102 
1107 
I  104 

1 105 
1 1 10 


Caribbean  Sentinel   Good   

Eskimo  Trails   Enlightening 

Isle  of  Mystery  

Letter  From  Cairo  

Land  of  Flowers  (Tech.)  .Colorful  .... 

Miracle  of  Hydro  Different  ... 

Old  Dominion  State 

(Tech.)   Very  Good  .. 

Spotlight  on  Indo-China  

Winter  in  Eskimo  Land  


10/12/40 
3/  1/41 
2/  8/41 


8/10/40 


.Not  Rev. 

. .  4/26/41 
. .  8/10/40 

.  Not  Rev. 

.Not  Rev. 

, .  8/10/40 
, .  4/19/41 


10  ..11/30/40 
10  .  Not  Rev. 
10    . .  Not  Rev. 


RIPLEY'S  BELIEVE   IT  OR  NOT 
1601  Acquitted  by  the  Sea  Excellent    10 


. 19/12/40 


SPORTS  REVIEWS— THORGERSEN  (6)  (3  In  Tech.) 


1303 

Bowling  for  Strikes  

For 

Bowlers  . . . 

10 

..10/12/40 

1307 

10 

.  .Not  Rev. 

1302 

Lure  of  the  Trout(Tech.) 

.  For 

Fly  Casters 

10 

..11/30/40 

1306 

Playing  With  Neptune. . 

.Very 

Good 

9 

. .  4/19/41 

1304 

Rodeo  Goes  to  Town .... 

Good 

10 

. .  2/  8/41 

1305 

10 

.  .Not  Rev. 

1301 

Vacation  Time  (Tech.).. 

.OK 

8 

..  8/10/40 

1510 
1551 
1515 
1501 

1511 
1508 
1514 
1507 
1503 
1513 
1558 
1553 
1554 
1552 
1512 
1557 
1504 
1555 
1505 
1556 
1502 
1516 
1559 
1506 

1560 
1509 


TERRYTOONS  (26)   (13  In  Tech.) 

Baby  Seal    7 

Bill  Mouse's  Akwakade. .  .Excellent  (Tech.)  7 

Bringing  Home  the  Bacon   7 

Club  Life  in  the  Stone 

Age    7 

Dog's  Dream    7 

Fishing  Made  Easy  Fair    7 

Good  Old  Irish  Tunes   7 

Hairless  Hector    7 

Happy  Haunting  Grounds   7 

Horse  Fly  Opera   7 

Home  Guard  (Tech.)  Okay    7 

How  Wet  Was  My  Ocean . Excellent  (Tech.)  7 

Landing  of  the  Pilgrims.  .Good  (Tech.)  ..  7 

Lucky   Duck   (Tech.)   7 

Magic  Shell    7 

Mississippi  Swing   Rhythmic(Tech.)  7 

Magic  Pencil   Poor    7 

Plane  Goofy  (Tech.)  Fair    7 

Snow   Man    7 

Temperamental  Lion  Amusing  (Tech.)  7 

Touchdown  Demons   Amusing    7 

Twelve  O'clock  and  All  Ain't  Well   7 

Uncle  Joey   (Tech.)   7 

What  a  Little  Sneeze 

Will  Do   Good    7 

What  Happens  at  Night  (Tech.)   7 

When  Knights  Were  Bold.Just  a  Cartoon..  7 

WORLD  TODAY 


.Not  Rev. 

.  8/10/40 
Not  Rev. 

.  Not  Rev. 
.  Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.  10/12/40 
. 1 1/30/40 

Not  Rev. 
.Not  Rev. 
.  2/  8/41 
.12/  7/40 
.12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 

Not  Rev. 

Not  Rev. 

.  2/15/41 
.  Not  Rev. 
.  4/26/41 


1704  Anzacs  in  Action   10  ..Not  Rev. 

1701  Battle  of  the  Atlantic  Timely    10  ..  4/19/41 

1703  Empire    in    Exile   10  .  .Not  Rev. 

1702  War  in  the  Desert   10  ..Not  Rev. 


1941-42 


Not  Rev. 

Not  Rev. 
.11/  1/41 

Not  Rev. 

Not  Rev. 
.  9/20/41 
.Not  Rev. 


.  I  1/  1/41 
.  1/17/42 
.  2/28/42 
.  1/24/42 
.Not  Rev. 
.  4/11/42 


ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship ..  Informative  ....  10  ..11/  1/41 
2201  Soldiers  of  the  Sky  Excellent    10    ..8/  2/41 

2203  Wonders  of  the  Sea   10    ..Not  Rev. 

2204  Men  for  the  Fleet  Excellent    9    ..  1/17/42 

MAGIC  CARPET  OF  MOVIETONE  (12) 

2103  Call  of  Canada   10 

2107  Gateway  to  Asia    10 

2102  Glacier  Trails   Good    10 

2106  Heart  of   Mexico    10 

2104  Jewel  of  the  Pacific   10 

2101  Sagebrush  and  Silver  Interesting    ....  10 

2105  Secret  of  the  Fjord   10 

SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel .  Excellent    10 

2304  Evergreen  Playland   Good    10 

2302  Life  of  a  Thoroughbred. ..  Excellent    10 

2303  Playtime  in  Hawaii  Very  Good    10 

2306  Setting   the   Pace   10 

2305  Snow  Trails   Excellent    10 

TERRYTOONS  (26) 

2504  Back  to  the  Soil   7 

2555  Bird   Tower   (Tech.)   7 

2558  Cat  Meets  Mouse  (Tech.). Very  Good    7 

2508  Eat    Me    Kitty  Eight 

to    the    Bar  Good    7 

2506  Flying  Fever   Good    7 

2503  Frozen  North   Very  Good    7 

2507  Funny    Bunny    Business  Good    7 

2510  Gandy  Goose  in  Tricky 

Business    7 

2560  Gandy  Goose  in 

the  Night  (Tech.)   7 

2557  Happy   Circus  Day 

(Tech.)   Amusing    7 

2501  Ice  Carnival   Good    7 

25(;i  Neck  ?-.-.d  Neck  (Tech.)   7 

2509  Oh,    Gentle   Spring  Fair    7 

2551  Old    Oaken  Bucket 

(Tech.)   Good    7 

2552  One   Man   Navy   (Tech.)  .Amusing    7 

2559  Sham  Battle  Shenanigan. Good  (Tech.)  ..  7 
2554  Slap     Happy    Hunters   7 

2511  Stork's    Mistake    7 

2556  Torrid  Toreador  (Tech.)  .  .Good    7 

2502  Uncle  Joey  Comes  to  Town. Funny    7 

2553  Welcome  Little  Stranger. Good  (Tech.)  ..  7 

2505  Yarn  About  Yarn  Good    7 


WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely, Excellent  10 

2403  Dutch  Guiana   Very  Good    10 

2404  Hub  of  the  World  Good    10 

2402  Uncle  Sam's  Iron  Warriors   10 

2405  Wings  of  Defense   10 

UNITED  ARTISTS 

WORLD  IN  ACTION  (12) 

1  Churchill's  Island   Very  Good    20 

3  Food,  Weapon  of 

Conquest   Impressive    20 

2  This  Is  Blitz  Qrlii    Realism..  21 


.Not  Rev. 
.Not  Rev. 
.  4/18/42 

.  5/  2/42 
.  1/17/42 
.11/  1/41 
.  5/  2/42 

.Not  Rev. 

.Not  Rev. 

.  1/17/42 
.  9/27/41 
.Not  Rev. 
.  5/  2/42 

.  9/20/41 
.  9/27/41 
.  4/11/42 
.Not  Rev. 
.Not  Rev. 
.  1/17/42 
.11/  1/41 
.11/  1/41 
.  1/24/42 


.  9/20/41 
,  1/17/42 
.  4/18/42 

Not  Rev. 

Not  Rev. 


4/  4/42 


4/  4/42 
3/  7/42 


5252 
5241 
5249 
5246 
5247 

5243 
5245 
5242 
5253 
5248 

5250 
5244 
5251 


5353 
5351 
5358 
5365 
5359 
5355 

5364 
5363 
5354 


Comment 

CARTOONS  (13)  (Tech.) 

Andy  Panda's  Pop  Enjoyable  .. 

Crazy  House   Satisfactory  . 

Dizzy  Kitty   So-So   

Fair  Today   Good   

Hysterical  High  Spots  in 

American  History   Fair   

Knock,   Knock   Very  Good  .. 

Mouse  Trappers   Amusing  .... 

Recruiting  Daze   Fair   

Screw  Driver   Good   

Scrub  Me,  Mamma. 

With  a  Boogie  Beat. .  .Snappy   

Salt  Water  Daffy  Snappy   

Syncopated  Sioux   Clever   

Woody  Woodpecker   


Running 
Time 


Reviewed 
Issue  Of 


.  8/  9/41 
, 10/12/40 
.  5/17/41 
.  2/15/41 

.  3/29/41 
1 1/30/40 
.  2/  8/41 
.11/  2/40 
.  9/  6/41 

.  5/17/41 
.  6/  7/41 
, 12/28/40 
Not  Rev. 


GOING  PLACES  (15) 


Humorous  Tombstones 
Hi  nting  on  Top  of 


Melting  Pot  of  the 


5360  Modern  Way  Down 
5362  Mountain  Summer 

5356  South  of  the  Borde 
5352  Sun  Valley  . .  

5357  Swankiest  Isle  in 


5361 


Interesting   

10 

. . 10/12/40 

Interesting    . . . . 

10 

. .  9/21/40 

10 

. .  3/22/41 

Good   

9 

. .  8/  9/41 

Amusing   

10 

. .  4/12/41 

Fascinating  . . . . 

9 

. . 12/28/40 

Good  &  Timely. 

10 

.  8/  9/41 

Good  Fun   

10 

. .  7/19/41 

Good   

10 

. . 12/28/40 

Good   

10 

..  6/  7/41 

Pleasing   

10 

,.  7/19/41 

Interesting  .... 

10 

,  .  2/15/41 

Good   

10 

..10/12/40 

Interesting  .... 

10 

.  .  3/15/41 

Interesting    . . . . 

10 

. .  6/14/41 

5226 
5225 

5221 
5222 
5233 
5228 
5230 
5227 

5231 
5232 
5229 
5224 
5223 


MLSICALS— TWO  REEL  (13) 

Bagdad  Daddy   Very  Good   

Beat  Me  Daddy- 
Eight  to  the  Bar  

Class  in  Swing  Good  Variety  .. 

Congomania   Latin  Liveliness 

Dizzy  Doings   Fair   

Jumpin'  Jive   Good   

Music  a  la  King  Good  Number  .. 

Music  in  the  Morgan 

Manner   Entertaining  ... 

Once  L  pon  a  SummerTime  Average   

Rhythm  Revel   Entertaining  ... 

Shadows  in  Swing  Average   

Tickled  Pinky   Rustic  Rhythm. 

Torrid  Tempos   Entertaining  ... 


SPECIAL  SUBJECT  (I) 

5110  Swing  With  Bing  Excellent  ... 

STRANGER  THAN  FICTION 
 Good 


(15) 


5371  No.  81  

5372  No.  82  

5373  No.  83  Averag 

5374  No.  84  Good 

5375  No.  85  Excellent    9 

5376  No.  86  Up  to  Par   9 

5377  No.  87  Good    9 

5378  No.  88  ,  Interesting    9 

5379  No.  89  Interesting    9 

5380  No.  90  Interesting    9 

5381  No.  91  Fair    9 

92  So-So    9 

93  Very  Good    9 

94  


Average    9 

9 
9 


5382  No 

5383  No 

5384  No. 

5385  No 


95. 


.Very  Good    9 


1941-42 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 

6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good   

6249  Goodbye  Mr.  Moth  Very  Good   

6247  Hams  That  Couldn't 

Be  Cured   

6246  Hollywood  Matador  Very  Good   

6242  Man's  Best  Friend  Good   

6248  Mother  Goose  on  the 

Loose   Very  Good   

6243  Pantry  Panic   Good   

(Former  title  "What's  Cookin'  ") 

6244 
6245 


$21 

Under  the  Spreading 


NAME  BAND  MUSICALS  (13) 

Campus  Capers   Excellent   

Doin'  the  Town  Entertaining  ... 

Gay  Nineties   Fair   

In  the  Groove  Entertaining  ... 

Is  Everybody  Happy?. ..  .Fair   

Merry  Madcaps   Good   

Rhumba  Rhythms   Fair   

Shuffle  Rhythm   Excellent   

Skyland  Serenade   Excellent   

Swing  Frolic   Very  Good   

Tune  Time   Very  Good   

Winter  Serenade   Good   

(Former  title  "Jingle  Bells") 

SPECIAL   FEATURETTE  (2) 
6110  Cavalcade  of  Aviation  Sure  Fire   


6226 
6224 
6229 
6222 
6221 
6232 
6227 
6231 
6223 
6230 
6228 
6225 


20 
15 
17 
18 

l5'/2 

15 

15 

20 

15 

16 

l3'/2 


6111  Menace  of  the  Rising  Sun. Exciting 

STRANGER  THAN  FICTION  (15) 

6376  Barnyard  Steam  Buggy.. Good    9 

6375  Blacksmith  Dentist   Good    10 

6373  Candy  Kid   Good    10 

6378  Desert  Ghost   Entertaining  ...  9 

6372  Hermit  of  Oklahoma  Good    10 

6374  Junior  Battlefleet   Good    10 

6379  Pussycat  Cafe   Good    9 

6371  Shampoo  Springs   Very  Good    10 

6377  Sugar  Bowl  Humpty 

Dumpty   Very  Good    9 

6380  Tom    Thumb    Church   9 

VARIETY  VIEWS  15  (5  IN  COLOR) 
6354  Annapolis  Salutes  the 

Navy   Timely  . . . 

6362  Call    of   the  Sea  

6358  Flashing  Blades   Good   

6353  George  Washington, 

Country  Gentleman  ....Impressive 
6357  Keys  to  Adventure  Interesting 

6351  Moby  Dick's  Home  Town . Interesting 

6352  NorthernNeinhhors(Color)  Interesting 
6356  Peaceful  Quabte— 

At  War   Interesting 

6361  Sports  in  the  Rockies. ..  .Good   

6359  Sky  Pastures   Good   

6360  Thrills  of  the  Deep  Good   

6395  Trail  of  the  Buccaneers ,.  Excellent  . 


.  2/  8/41 

Not  Rev. 
. 10/12/40 
.11/30/40 
.  9/  6/41 
.  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
.11/30/40 


4/13/40 


.  9/21/40 
. 10/12/40 
. 10/12/40 
.11/30/40 
. 12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
Not  Rev. 
.  8/16/41 


8 

.  .10/11/41 

7 

. .  4/  4/42 

7 

.  .Not  Rev. 

7 

. .  1/31/42 

8 

..11/  8/41 

7 

. .  4/  4/42 

8 

..11/  8/41 

7 

..12/  6/41 

7 

..  1/31/42 

,12/20/41 
12/13/41 
1/31/42 
10/18/41 
9/  6/41 
3/21/42 
1/31/42 
,  4/  4/42 
11/  8/41 
3/14/42 
3/21/42 
12/13/41 


1/  3/42 
4/11/42 


12/20/41 
,12/20/41 

11/  8/41 
,  3/  7/42 
,10/18/41 
,12/  6/41 
,  3/21/42 

10/18/41 

,  3/14/42 
Not  Rev. 


6202 
6204 
6209 
6208 
6201 
6203 
6206 
6207 
6205 

6102 
6101 
6103 


6304 
6301 
6303 
6302 
6306 
6305 


6601 
6612 
6607 
6616 
6608 
6614 
6602 
6611 
6609 
6604 
6610 
6613 
6606 
6603 
6605 
6615 


Comment  Running 
Time 

BROADWAY  BREVITIES  (9) 

Alice  in  Movieland  Superlative  ....  20 

Dog  in  the  Orchard  Meritorious  ....  20 

Happy  .Faces    20 

Hunting  the  Hard  Way. .  .Excellent   20 

Just  a  Cute   Kid   20 

Mack  Sennett  Revival   20 

Seeing  Eye   Poignant    20 

Sockeroo   Funny    20 

Take  the  Air  Entertaining  ...  20 

ELSA  MAXWELL  COMEDIES  (3) 

Lady  and  the  Lug   19 

Riding  Into  Society  T'Ain't  Funny..  19 

Throwing   a   Party   20 

HOLLYWOOD   NOVELTIES  (6) 

History  Repeats  Itself ...  .Good    10 

Football  Highlights   Rockne  Build-up  10 

Mexican  Jumping  Beans.. Very  Good    10 

Shark  Hunting   Exciting    10 

Trouble  in  Store  Amusing   

Wild  Boar  Hunt  Exciting    10 

LOONEY  TUNES  (16) 

Calling   Dr.   Porky   7 

Coy  Decoy   Funny    7 

Haunted  Mouse   Very  Good    7 

Henpecked  Duck   A  Howl    7 

Joe  Glow  the  Firefly   7 

Meet  John  Dougliboy   7 

Pre-Historic  Porky   Clever   7 

Porky's  Ant   Good    7 

Porky's  Bear  Facts  Amusing    7 

Porky's  Hired  Hand  Good    7 

Porky's  Preview   Amusing    7 

Porky's  Prize  P'-n  ■    7 

Porky's  Snooze   R'-el    7 

Sour  Puss   Satisfactory   7 

Timid  Toreador   Good    7 

We  the  Animals  Squeak.  .Excellent    -7 


MELODY  MASTERS  (10) 

6506  Cliff  Edwards  and  His 

Buckaroos   Good    10 

6505  Henry  Busse  &  Orch  Fair    |0 

6504  Skinnay  Ennis  &  Orch... Good    jo 

6503  Jan  Garber  &  Orch   fO 

6508  Marie  Green  &  Her 

Merrie  Men   Lively    IQ 

6510  Carl  Hoff  &  Orch  Notable    Itt 

6509  Hal  Kemp  &  Orch  Just  a  Band   IcT 

6501  Matty  Malneck   Snappy    10 

6507  Freddie  Martin  &.  Orch... Fair    10 

6502  Joe  Reichman  &  Orch  Excellent    10 

MERRIE  MELODIES  (26)  (Tech.) 

Aviation  Vacation   

Bed  Time  for  Sniffles   7 

Cat's  Tale   Good    7 

Crackpot  Quail    7 

Elmer's  Pot  Rabbit  Funny   7 

Farm's  Frolics  Excellent    7 

Fighting  691/2   Good    7 

Good  Night  Elmer   7 

Goofy  Groceries   Novel    7 

Heckling    Hare    7 

Hiawatha's  Rabbit  Hunt.. Funny   7 

Holiday  Highlights   Swell  Satire  ...  7 

Hollywood  Steps  Out  Excellent    7 

Inki  and  the  Lion  Good   

Malibu  Beach  Party  Grade  A 


6724 
6706 
6713 
6712 
6709 
6718 
6710 
6704 
6715 
6722 
6720 
6703 
6719 
6723 
6701 
6707 
6708 
6711 
6726 
6725 
6702 
6714 
6716 
6717 
6705 
6721 


Of  Fox  and  Hound   7 


Shop,  Look  and  Listen. .  .Good 

Sniffles  Bells  the  Cat  Fair 

Snow  Time  for  Comedy... Up  to  Par. 


7 
7 
7 

Sport  Champions    7 

Stage  Fright   Satisfactory   7 

Tortoise  Beats  the  Hare.  .Amusing    7 

Toy  Trouble   Good    7 

Trial  of  Mr.  Wolf  Very  Good    7 

Wacky  Wildlife   Funny    7 

Wacky  Worm   Excellent    7 


TECHNICOLOR  SPECIALS  (6) 
6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid    20 

6005  Here  Comes  the  Cavalry   20 

6002  March  on  Marines  Excellent    20 

6003  Meet  the  Fleet  Excellent    20 

6004  Wings  of  Steel  Excellent    20 

SPORTS  PARADES  (10) 

6407  Big  Bill  Tilden  For  Tennis  Fan.  10 

6404  California  Thoroughbreds. Interesting  ....  10 
6403  Diary  of  a  Racing  Pigeon. Interesting  ....  10 
6402  Dogs  You  Seldom  See  Good  Novelty...  10 

6405  Fight,  Fish,  Fight  Thrilling    10 

6401  Fly  Fishing   For  Anglers  ...  10 

6409  It  Happened  0.1  Rollers   10 

6410  Lions  For  Sale  Very  Good   10 

6408  Sail  Ho!   Colorful    10 

6406  Sky  Sailing     Interesting    10 


1941-42 


7103 
7109 

7106 
7108 

7101 
7102 
7110 
7104 
7107 
7105 


7301 
7304 
7303 
7305 
7306 


BROADWAY  BREVITIES  (12) 

At  the  Stroke  of  Twelve.. Grab  It   

California  Junior 

Symphony   Good   

Calling  All  Girls  Good   

Maybe  Darwin  Was 

Right   Amazing   

Minstrel  Days   Very  Good   

Monsters  of  the  Deep  Good   

Pacific    Frontiers   Good  Draw  .... 

Perils  of  the  Jungle  Exciting   

Wedding  Yells   

West  of  the  Rockies  Pretty  Good  ... 


10 

..12/13/41 

7302 

9 

.Not  Rev. 

9 

. .  3/  7/42 

7609 

10 

..10/11/41 

9 

. .  1/31/42 

7601 

9 

. .  9/  6/41 

7610 

9 

. . 10/18/41 

7607 

7604 

9 

..12/13/41 

7605 

9 

. .  4/  4/42 

7603 

9 

. .  3/  7/42 

7602 

9 

. .  3/21/42 

7608 

9 

..11/  8/41 

7606 

HOLLYWOOD  NOVELTIES  (6) 

Polo  With  the  Stars   10 

Miracle  Makers   Poor    10 

Points  on  Arrows  Good    10 

Then  and  Now  Fair    10 

There   Ain't    No  Such 

Animal   Timely    10 

White  Sails   Excellent    10 

LOONEY  TUNES  (16) 
Daffy's   Southern  Ex- 
posure  Fair   7 

Notes  to  You   10 

Nutty    News   7 

Porky's  Cafe    7 

Porky's  Midnight   Matinee    7 

Porky's  Pastry   Pirate    7 

Porky's  Pooch   Good    7 

Robinson  Crusoe,  Jr  Average    7 

Saps  in  Chaps   7 

Who's  Who  in  the  Zoo... Funny    7 


Reviewed 
Issue  Of 


.11/30/40 
.  1/18/41 
.Not  Rev. 
.  5/24/41 
.Not  Rev. 
.Not  Rev. 
.  4/  5/41 
.  5/24/41 
.  3/  8/41 

.Not  Rev. 
.  8/31/40 
.Not  Rev. 


9/30/39 
8/3 1 /4D 
11/30/40 
8/  3/40 
,  9/  6/41 
3/  8/41 


.Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.Not  Rev. 
.  Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
.12/28/40 
.  4/26/41 
.Not  Rev. 
.  Not  Rev. 
.11/30/40 
.  1/18/41 
.  9/  6/41 


.11/30/40 
.  3/  8/41 
.  12/28/40 
.  Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


.Not  Rev. 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.12/28/40 
.  5/24/41 
.  I/I8/4I 
.Not  Rev. 
.  4/  5/41 
.  Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.Not  Rev. 
.12/28/40 
.  3/15/41 
.  8/30/41 
.Not  Rev. 
.10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.12/  7/40 
.  8/  9/41 


.  8/30/41 
.  10/26/40 
.Not  Rev. 
. 12/28/40 
.  1/18/41 
.  5/  3/41 


.  5/  3/41 
. 12/28/40 
. 12/  7/40 
.  8/31/40 
.  3/  8/41 
.10/26/40 
.Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


.11/  8/41 

.  5/  2/42 
.  1/24/42 

.  3/28/42 
.  9/13/41 
.  1/  3/42 
.  5/  2/42 
.11/  8/41 
Not  Rev. 
.  1/24/42 


.  Not  Rev. 
.  9/13/41 
.  9/13/41 
.  4/  4/42 

.  5/  2/42 
.11/15/41 


.  5/  2/42 
.Not  Rev. 
.  Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.12/27/41 
.11/15/41 
.  Not  Rev. 
.  4/  4/42 


May  2,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


VITAPHONE  1941-42  (Cont.) 


Connntnt  Running 
Tim* 

MELODY  MASTERS  (10) 

7302  Carioca  Serenaders   Latin  Swing  ...  10 

7308  Don  Cossack  Cliorus   10 

7303  Forty  Boys  and  a  Song... Good    10 

7507  Richard  Himber  &.  Orch   (0 

7504  Carl  Hoff  &.  Band   10 

7506  Leo  Reisman  &.  Orch  Snappy    10 

7305  Playgirls    10 

7301  U.S.C.  Band  and  Glee 

Club   Very  Good    10 

MERRIE  MELODIES  (26)  (Tech.) 

7701  Ail  This  and  Rabbit 

Stew   Excellent    7 

7711  Aloha  Hooey   Amusing    7 

7710  Bird  Came  COD   7 

7702  Brave  Little  Bat  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary  Very  Funny  ...  7 

7712  Conrad  the  Sailor  Funny    7 

7713  Crazy  Cruise    7 

7716  Dog   Tired    7 

7718  Draft    Horse    7 

7709  Hop.  Sl(ip  and  A  Chump   7 

7713  Morton  Hatches  the  Egg. .Good    7 

"19  Lights   Fantastic    7 

7707  Rhapiody  In  Rivets  Good    7 

7704  Rookie  Revu*   Out  Dated    7 

7703  Saddle  Silly    7 

7708  Wabbit  Twoubl*   Very  Funny  ...  7 

7714  Wabhit  Who  Came 

to  Supper  Good    7 

7717  Wijliy    Wabbof    7 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show   20 

7 '04  March   on    America   20 

7002  Soldiers  in  Whits  Excellent   20 

7005  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent   20 

SPORTS  PARADE  (10)  (Tech.) 

7403  Hunting  Dogs  at  Work  . Very  Good    10 

7402  King  Salmon   Fascinating    ...  10 

7401  Kings  of  the  Turf  Interesting    10  , 

7407  Rocky  Mountain  Big 

Game    10 

7404  Rodeo  Round  Up   10 


7506  Shoot  Yourself  Some  Golf. Good  Draw.. 
7403  Water  Sports   Averags 


MISCELLANEOUS 


Adventures  in  the  Bronx 

(N.  Y.  Zoological  S«t.)  Good    II'/,. 

Alive  In  the  Deep  (Prod.)  Exciting    22  . 

Man  the  Enigma  (Prod.)  Informative    25 

Our  Constitution  (Prod.)  Inspiring    19  . 

Our  Declaration  of 

Independencs  (Prod.)   Timely    19 


Reviewed 
Issue  01 

.11/13/41 
.Not  Rev. 
.  9/13/41 
.  Not  Rev. 
.  Not  Rev. 
.  3/28/42 
.  Not  Rev. 

.  9/13/41 


.  9/13/41 
.  3/28/42 
.  Net  Rev. 
.  I2/27/4J 
.11/  8/41 
.  1/24/42 
.  4/  4/42 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  Not  Rev. 
.  4/li/4l 
.Not  Rev. 
.  1/24/42 
.12/27/41 
.  Not  Rev. 
.  1/24/42 

.  4/23/42 
.Not  Rev. 

.12/  6/41 
.  Not  Rev. 
.  2/  7/42 
.12/  6/4i 
.  9/13/41 


.  4/18/42 
.12/27/41 
.  9/13/41 

.Not  Rev. 
.Not  Rev. 

.  5/  2/42 
.11/15/41 


8/23/41 
5/24/41 
5/24/41 
5/  3/41 

5/  3/41 


SERIALS  1940-41 

No.  Chapters 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chaps. 

Spider  Returns    15  Chaps. 

White  Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle  Girl    15  chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men   12  Chaps 

Sky  Raiders    12  Chaps. 

Winners  of  the  West   15  Chaps. 


Reviewed 
Issue  Of 

11/29/41 
8/23/41 
5/10/41 

Not  Rev. 


3/  8/41 
5/31/41 
8/17/40 
11/23/40 

11/  2/40 

8/  3/40 
2/13/41 
Not  Rev. 


1941-42 

COLUMBIA 

Captain  Midnight    15  Chaps.  2/21/42 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc   15  Chaps.  12/  6/41 

King  of  the  Texas  Rangers   12  Chaps.  9/  6/41 

Spy  Smasher    12  Chaps.  3/2i/42 

UNIVERSAL 

Don  Winsiow  of  the  Navy   12  Chaps.  11/  1/41 

Gang  Busters    13  Chaps.  2/21/42 

Riders  of  Death  Valley   15  Chaps.  4/i2/4l 

Sea  Raiders    12  Chaps.  7/19/41 

WAR  ACTIVITIES  COMMITTEE  RELEASES 

Title  Running  Distributed 

Time  By 

Any  Bonds  Today   3 

Bomber    8 

Fighting  Fire  Bombs   8 

Food  For  Freedom   3 

Lake  Carrier    10 

Pots  to  Planes  '.  "'  3 

Ring  of  Steel   10 

Safeguarding  Military  Information..'.!  10 

Tanks    jo 

Lnited  China  Relief   I 

Women  In  Defense   10 


 Warner  Bros. 

 List  "C" 

 Warner  Bros. 

 List  "C" 

 See  Below 

 List  "C" 

 Warner  Bros. 

 List  "D" 

 List  "D" 

  Univ. 

 List  "C" 

"Lake 

List  "D"  Carrier" 

.20th  

.MGM  

UA  

Par  Univ. 

Univ  

MGM   Univ. 

,20th  

Univ  Univ. 

Par  

Des  Moines. '. . ' ', '. '. ', '. '. ' '  ivi GIM  Rep. 

p^j."'*  ■  Par  Col.  ..;;.:::univ! 

Indianapolis  UA  RKO 

Kansas  City  RKO  Univ  

Los  Angeles  WB  MGM   " 

 Par  Coi  

"llwaukee  Col  RKO   Univ. 

Minneapolis  Rep  20th   Univ. 

N'W  Haven  Univ  MGM  

New  Orleans  UA  RKO... 

N««  York  Par  WB  

Oklahoma  City  WB   Par 

gr?''?  MGM  WB. .'. 

Philadeiphia  Univ  RKO  

Pittsburgh  RKO  UA  . 

Jpi^'an?'  RKO  Rep  

St.  Louis   Univ  Par 

Salt  Lake  City  Par  Wb"  '.' 

San  Francisco  WB   Coi 

 Col  U  A. '.v.. 

Washington  Rep  20th  


CITY  List  "C" 

Albany  MGM. 

Atlanta   UA 

Boston  Mg'm'' 

Buffalo  20th... 

Charlotte  20th 

Chicago  Col.. 

Cincinnati  Rep. 

Cleveland   20th 

Dallas  WB 

Denver  VVB 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertioni  for  the  price  of 
three.    Money  order  or  check  with  copy.    Classified  ads  will  appear  as  soon  as  received  unless  otherwise 

instructed.   Address:  Classified  Dept..  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


AIR  CONDITIONING 


WE  OVERBOUGHT  LAST  YEAR- 
MUST  UNLOAD.  Blowers,  from  $30.75 ;  Air 
Washers,  from  $20.00;  Exhaust  Fans,  from 
$9.80;  Directional  Diffusers,  from  $11.65.  Free 
Bulletin,  S.  O.  S.  Cinema  Supply  Corp.,  636 
Eleventh  Ave.,  New  York  City. 


BUY  BLOWERS,  WASHERS,  variable 
speed  pulleys,  motors  now.  New  and  used.  You'll 
be  disappointed  later.  SOUTHERNAIRE,  145 
Walton,  Atlanta,  Ga. 


BOOKS 


SYSTEMATIZING  THEATRE  OPER- 
ATION, a  condensed,  easy-to-read  book 
covering  every  important  phase  of  theatre 
operation.  Written  by  "Chick"  Lewis.  Sent 
postpaid  upon  receipt  of  $1.00  in  cash,  check 
or  money  order.  Address,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 


 EQUIPMENT  WANTED  

ARCS,  RECTIFIERS,  PROJECTORS, 
16mm,  35mm.  Give  age,  condition,  lowest  price, 
first  letter.  Box  553,  Showmen's  Trade  Re- 
view, 1501  Broadway,  New  York  City. 

HIGHEST  PRICES  PAID— For  Simplex 
projectors,  IS  and  30  ampere  rectifiers,  RCA 
sound  equipment.  What  have  you?  Box  556, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 

SIMPLEX,  DEVRY,  HOLMES,  also  Arcs 
Rectifiers.  16mm  equipment.  Charles  Finger, 
Warwick,  N.  Y. 


EXPLOITATION 


THEATRE  MEN— Your  best  publicity  stunt 
for  "JUNGLE  BOOK"  or  any  other  tropical 
picture  is  a  live  alligator.  We  ship  tree  moss, 
and  palmetto  leaves.  Make  your  own  display. 
Write  or  wire  for  prices,  fast  service.  Ross 
Allen,  Ocala,  Florida. 


HELP  WANTED 


THEATRE  MANAGER  EXPERIENCED ; 
WRITE  OR  PHONE.  Garbose  Bros.,  York 
Theatre,  Athol,  Mass. 


NEW  EQUIPMENT 


CLEAN  ATERCHANDISE  — NO  SEC- 
ONDS—BUY WHILE  YOU  CAN.  Bausch 
Lomb  Series  II,  6"  Lenses,  $19.50;  Luxlite 
Series  I,  $4.95;  Tetco  Fire  Extinguishers, 
$1.79 ;  Ten  Section  Film  Cabinets,  $22.50 ;  Type 
868  Photocells,  $1.49;  Automatic  Curtail  Con- 
trols. $74.95.  S.  O.  S.  Cinema  Supply  Corp., 
636  Eleventh  Ave.,  New  York  City. 

TRY  MAGIC  EYE  FREE— Colortone  Shut- 
ters remove  high  intensity  glare  yet  -■dd  blue  to 
yellow  low  intensity  too !  Powers,  $17.25  each  ; 
Simplex  $19.75  each.  Give  machine  make,  front 
or  rear  shutter,  shaft  diameter.  Colortone  Mfg. 
Co.,  1944  Conev  Island  Ave.,  Brooklyn,  New 
York. 

BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 


SOUND  EQUIPMENT 


RE-OPEN  THAT  SHUTTERED  HOUSE 
— Start  a  circuit.  A  good  portable  will  keep 
competition  out,  make  money  for  you,  too. 
Standard  makes,  16  mm.,  35  mm.  from  $59.50. 
Send  for  list.  S.  0.  S.  Cinema  Supply  Corp.. 
636  Eleventh  Ave.,  N.  Y.  C. 

"FAITHFUL  TO  YOUR  EQUIPMENT," 
writes  P.  A.  Tyler,  Anthony,  New  Mexico, 
"BECAUSE  I  BELIEVE  S.O.S.  SOUND  IS 
GOOD."  That's  his  second  installation.  Com- 
plete systems  $282.00— terms  $2.50  weekly. 
S.  O.  S.  Cinema  Supply  Corp.,  636  Eleventh 
Ave.,  N.  Y.  C. 

THEATRES  FOR  SALE 

FINE  THEATRE  LESS  THAN  YEAR 
OLD.  All  newest  equipment.  City  of  40,000  on 
California  West  Coast.  Address  Box  557, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 

GOOD  NEIGHBORHOOD  THEATRE. 
Ideal  setup  during  emergency.  Good  possibilities 
for  right  party.  Lease  or  sell  building.  1028 
S.  Gaylord,  Denver,  Colorado. 

336-SEAT  THEATRE.  Fully  equipped. 
Priced  to  sell.  Dissolving  partnership.  Now 
operating.    Box  359,  Dalton,  Ga. 

THEATRE  GAMES 

BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

THEATRES  WANTED 

I  HAVE  BUYERS  for  theaters  in  California. 
A.  A.  Sheuerman,  theatre  broker.  Golden  Gate 
Building,  San  Francisco,  Calif. 

RESPONSIBLE  EX-INDEPENDENT 
OWNER  interested  leasing  theatre  in  good 
town  preferably  south  or  west.  Correspondence 
confidential.  Box  558,  Showmen's  Trade  Re- 
view, 1501  Broadway,  New  York  City. 

WANTED  TO  LEASE— Small  town  thea- 
tre in  North  or  South  Carolina.  Box  25,  Cam- 
den, S.  C. 


USED  EQUIPMENT 


MOVING  — NEED  ROOM  —  SACRIFIC- 
ING THOUSANDS  OF  ITEMS  LIKE 
THESE.  Bell  Howell  Film  Splicers,  $4.95; 
Thide  Automatic  Changeovers,  $14.95 ;  RCA 
Amplifiers,  $4.95:  RCA  Soundheads,  $39.50, 
others  $9.95 ;  G.  E.  Mazda  Lamphouses,  Regu- 
lators, $3.95;  Rheostats,  $1.75;  Motiograph 
Mechanisms,  $19.95;  Powers,  $39.50;  Simplex 
Intermittents,  $9.95;  Footlights,  Section,  $3.95. 
Send  for  Sale  Circular.  S.  O.  S.  Cinema  Sup- 
ply Corp.,  636  Eleventh  Ave.,  New  York  City. 

PASTE  THIS  UP— AFTER  MAY  FIRST 
— S.  O.  S.  CINEMA  SUPPLY  CORPORA- 
TION—New  address— 449  West  42nd  Street, 
New  York  City. 

YOUR  CHOICE— Peerless,  Strong  Stand- 
ard or  Strong  Junior  lamphouses  $125.00  pair ; 
30  ampere  rectifiers  $75.00  pair,  reconditioned 
and  complete.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 


YOU'LL  £(Pl^e 


^IVlm  TAKE! 


iWe  most  explosive,,, 
laugh 'loaded  anti-Nazi 
comedy  to  come  out  of 
the  war! 


E  KIDS  THE  PANTS  OFF  THE  NAZIS 


...AND  THE  REACTION  IS  UPROARIOUS! 


n 


"THE  WIFE  TAKES  A  FLYER  is  a  riot  of  laughs! 
Funniest  of  satires  on  Hitler  and  cohorts  to  come  out 
of  Hollywood  !"  — Ai.  P.  DAILY 

"One  of  most  explosive  satires  directed  at  Nazis 
since  film  writers  aimed  darts  of  ridicule  at  Hitler 
setup.  Wide  audience  appeal.  Will  give  excellent 
account  of  itself  at  box-off  ice. ..Studded  with  laughs!" 

^VARIETY' 

"Sent  observers  into  howls  of  laughter.  Kids  the 
pants  off  the  Nazis,  in  such  a  mixture  of  satire  and 
slapstick  as  screen  and  public  have  not  yet  seen. 
Stretches  of  dialogue  lost  in  the  din!"  ^M.  P.  HERALD 

"Hilarious  . .  .  bears  stamp  of  22-karat  solid  gold 
amusement  for  any  kind  of  audience,  anywhere, 
any  time!"  ^SHOWMEN'S  TRADE  REVIEW 

"Riotous  comedy  kidding  the  Nazis  a  sock,  should 
provoke  terrific  box-office  invasion.  Columbia  has 
crashed  through  with  sure-fire  comedy  that  hits 
funny-bone  so  hard  as  to  make  it  ache.  Laughs  are 
loud,  fast,  constant!"  —  F/LM  DAILY 


Laughs  long  and  loud  at  the  Nazis,  and  audiences 
will  do  the  same.  A  sure-fire  hit!"  -^BOXOFFICE 


Hie  Wi»  A 

TAKEf  A  f  lyi 

STARRING  (^j^a/icAoT 

BENNETT  TONE 

with  ALLYN  JOSLYN  •  Cecil  Cunningham  •  Roger  Clark 


PraducadbylS.  p.  SCHULBER6  •  DIrtcttd  by  RICHARD  WALUCE 
Scritn  play  by  Glni  Kiu>  «nd  Iiy  Orattt 


D 


1 

1 


I 


COPYRIGHT  DEPOSIT, 


REVIEWED  IN  THIS  ISSUE 

Page 

Broadway  12 

Beyond  the  Blue  Horizon  12 

Powder  Town  12 

My  Favorite  Spy  12 

Undercover  Man  13 

Syncopation  13 

The  Yukon  Patrol  13 

The  Falcon  Takes  Over  13 

Mexican  Spitfire  Sees  a  Ghost  13 

Sweater  Girl  22 

Dr.  Broadway  22 

Take  a  Letter,  Darling  22 

Night  in  New  Orleans  22 

*  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  29 


Vol.  36 


No.  16 


M  a  y  9 
19  4  2 

CHARLES  E.  'CHICK'  LEWIS 

Edifor  and  Publisher 


REMFMBER  PEARL  HARBOR 


MY  12  1942 


v 


Hit*""'"   ^'11  b 


THE  BERRIES! 


(off  to  a  flying  start!) 

WILMINGTON  WOW! 

First  engagement  terrific  at  Wilmington,  Del 
Business  tops  Biggest  of  M-G-M  attractions. 
Sure-fire  entertainment!  You  re  next! 


Sh6't  Oanetng  Dynamite 


ThiDoTieyDerti. 

•  tail  Call  for  Loit", 
"Paor  You",  "rll 

olhtT  hilt,  i 


Panic  in  Pictures— A  Riot  on  th»  RadloI 


ELEANOR 

POMTELL  SKELTON 

fN 

V  BERT  LAHR  ■  VIRGINIA  O'BRIEN  . 

TOMMY  bORSEY 


More  Berries  I 

"AHOY  RED 
SKELTON! 

You' 
Your 

Millions  of  fans 
Are  waiting  to  see  you 
In  "Ship  Ahoy!" 


"I 

DOOD 


IT! 


ft 


Du^re  the  Riot  of  Radio  ,  ^ 

3ur  Crosley  rating  «lA,Haa^-^*Mr^^^ 


SHOWMANSHIP! 

Another  timely  M-G-M  ticket-selling  tour.  (Right) 
Dorothy  Schoemer  and  Jetsy  Parker — "Ship  Ahoy 
Minute  Girls"  on  nation-wide  promotion  trip. They're 
set  to  sell  $3,500,000  in  War  Bonds  and  Stamps. 


2  JOBS  TO  DO  FOR  OUR  AMERICA! 


(O ne)  Army- Navy  Relief  colle ctions  in  Theatres  May  14-20! 
(Two)  War  Bond  &  Stamp  Sale  in  Theatres  begins  May  30th! 


3 


May  9,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  2 


Back  Up  Your  Country 

Two  events  of  great  importance  are  scheduled  for  this 
month.  First:  the  Army  and  Navy  Emergency  ReUef 
Drive  which  takes  place  the  week  of  May  14th  to  20th. 
And,  second:  the  War  Bond  and  Stamp  Drive  which  gets 
under  way  on  May  30th. 

Both  drives  come  under  the  banner  of  our  industry's 
War.  Activities  Committee  and  therefore  are  official  for 
the  industry  as  a  whole.  Since  the  success  or  failure  of  any 
drive  is  dependent  upon  the  cooperation  and  support  given 
by  the  theatres  throughout  the  nation,  the  preliminaries 
represent  but  the  vanguard  of  the  entire  effort.  The  results 
are  in  your  lap,  Mr.  Exhibitor. 

Theatremen  everywhere  should  tackle  these  two  drives 
with  all  the  effort  and  enthusiasm  they  would  give  to  any 
outstanding  show  they  book  into  their  theatres.  They 
should  not  be  content  to  lend  casual  or  half-hearted  coop- 
eration, because  these  drives  are  definitely  an  important 
part  of  the  country's  war  effort  and  therefore  are  vital  to 
the  victory  we  all  pray  and  must  fight  for. 

Our  government  has  put  great  confidence  in  us  as  an 
industry.  Unlike  most  industries  we  are  being  allowed  to 
work  out  our  cooperative  efforts  within  the  industry  rather 
than  through  direct  government  supervision  or  administra- 
tion. 

We  can  show  a  small  measure  of  appreciation  for  this 
confidence  by  setting  a  record  in  these  drives  that  will 
make  the  whole  nation  sit  up  and  take  notice. 

But  to  achieve  this  goal  there  can  be  not  one  single 
slacker.  EVERY  theatre  in  this  country  must  pledge  itself, 
its  effort?  and  its  resources  to  the  task  before  it.  Let's 
show  the  whole  nation  what  the  motion  picture  industry 
can  do  for  Uncle  Sam. 

AAA 

Monogram's  Birthday 

An  event  worthy  of  note  in  the  industry,  and  especially 
among  exhibitors,  is  the  Tenth  Anniversary  Convention  of 
Monogram  which  occurs  in  Los  Angeles  the  middle  of  this 
month. 

A  large  number  of  exhibitors,  particularly  the  indepen- 
dents, will  not  soon  forget  how  this  company,  under  the 
leadership  of  Ray  Johnston,  helped  them  over  many  rough 
spots  when  product  was  hard  to  get. 

The  history  of  Monogram  might  well  serve  as  the  basis 
for  a  good  production  script.  In  it  you  would  find  pathos, 
comedy  and  romance  plus  a  grim  determination  to  carry 
on  and  succeed  against  the  heaviest  kind  of  odds. 

STR  is  proud  to  make  note  of  this  milestone  and  to  wish 
Ray  Johnston  and  his  associates  all  the  success  they  so 


well  deserve  in  their  continued  efforts  to  lift  their  company 
into  a  higher  spot  each  year.  In  this  we  believe  that  an 
army  of  exhibitors  join  with  us.  Because  back  of  Mono- 
gram there  is  one  ingredient  that  is  of  tremendous  impor- 
tance to  the  whole  industry,  namely:  a  sincere  desire  to 
make  good  product  that  can  be  sold  at  a  fair  price  and 
brings  a  fair  profit  to  the  exhibitors  who  play  it. 

AAA 

Paging  Mr.  Kuykendall 

If  one  of  the  daily  trade  papers  is  correct,  interest  is 
now  being  evidenced  in  the  original  MPTOA-Kuykendall- 
Conciliation  plan  offered  by  Ed  some  years  ago. 

This  paper  was  and  still  is,  all  for  that  plan.  We  con- 
sidered it  fair  and  equitable  for  both  distribution  and  exhi- 
bition. And  it  would  go  a  long  way  towards  bringing 
about  friendly  relations  with  a  better  chance  of  success 
than  anything  proffered  thus  far. 

In  working  out  a  smoother,  better  unity  idea,  those  in 
the  council  rooms  of  UMPI  might  find  it  more  than  worth 
while  to  study  again  that  MPTO  Conciliation  program.  A 
thorough  digest  of  the  well  conceived  points  of  that  plan 
may  provide  the  elements  for  refinement  of  the  UMPI  pro- 
gram and  work  for  the  ultimate  success  not  only  of  the 
unity  movement  itself,  but  give  this  industry  precisely 
what  is  needed  to  promote  its  welfare  through  improved 
trade  relations  within  the  business  and  fairer  practices  and 
methods  in  selling  and  buying. 

AAA 

About  Product  Shortage 

There  seems  little  doubt  but  that  product  will  have  to 
be  cut  down  to  meet  priority  conditions.  In  a  business 
like  ours  the  effects  are  apt  to  be  wide  and  varied.  For 
example,  in  single  feature  areas  the  pinch  would  not  be 
felt  for  a  long  time  because  of  the  available  backlog  of 
product. 

But  in  the  double  feature  situations  the  story  would  be 
much  different.  There  the  curtailment  of  product  would 
be  felt  almost  at  once. 

If  and  when  curtailment  comes,  there's  no  telling  now 
just  how  far  it  will  go  in  restricting  production.  However, 
every  theatreman  would  be  safe  in  adopting  immediately 
a  policy  of  conserving  product  by  extended  playing  time 
and  the  playing  of  stronger  attractions  singly.  The  times 
call  for  sharp  attention  to  the  present  as  it  relates  to  future 
conditions  the  theatre  may  have  to  face.  The  time  when 
product  may  be  very  scarce  might  not  be  far  away. 

Don't  say  you  weren't  warned. 

—"Chick"  Lewis 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


May  9,  1942 


Prepare  Plan  for  Government  Approval 

The  UMPI  sales  plan  will  be  put  Into  form  for  presentation  to  the  Department  of  Justice  next 
week,  according  to  expectations  of  leaders  of  the  movement  to  obtain  government  approval  of  a 
substitute  for  the  consent  decree  form  of  selling. 

Meetings  in  New  York  will  whip  the  proposals  into  final  shape  on  Tuesday  and  Wednesday  of 
next  week.  Jack  Kirsch,  chairman  of  the  trade  practice  committee,  will  reconvene  his  group  on 
Tuesday,  May  12.  Wm.  F.  Rodgers,  UMPI  chairman,  has  called  for  a  meeting  of  the  committee 
of  the  whole  for  Wednesday,  13th. 

South  Dakota  Theatre  Owners  Association  approved  the  plan  this  week,  it  was  announced  by 
Leon  Bamberger,  secretary  of  UMPI.  The  organization,  unaffiliated,  has  its  headquarters  in  Canton, 
S.  D. 


Hits  Buying  Combine 
In  Arbitration  Case; 
New  Clearance  Claims 

James  C.  Quinn,  president  of  Cinema  Enter- 
prises, Inc.,  operating  the  Monterey  Theatre  in 
Los  Angeles,  found  a  new  peg  in  the  consent 
decree  on  which  to  hang  a  complaint  against 
Loew's,  Paramount,  Vitagraph,  and  RKO- 
Radio. 

Contention  is  that  in  conflict  with  section  10 
of  the  decree,  the  distributors  have,  for  the 
past  90  days,  refused  to  license  pictures  to  the 
Monterey  for  the  desired  run  in  its  zone,  and 
that  during  the  period  their  pictures  have  been 
shown  at  theatres  owmed  by  competitors  affili- 
ated with  a  buying  combine.  Request  is  made 
that  future  licensing  be  prohibited  except  on 
individual  contracts,  also  that  distributors  grant 
Monterey  equal  availability  with  other  theatres 
in  adjoining  zone  instead  of  the  147  day  clear- 
ance after  Los  Angeles  as  now  in  vogue.  Com- 
plaint touches  another  new  angle  in  its  request 
for  relief  from  distributors  permitting  theatres 
in  one  zone  to  obtain  clearance  over  theatres 
in  another  zone,  which  has  not  been  permitted 
before. 

A  precedent  was  set  on  Sec.  XVII  of  the 
consent  decree  when  the  Appeal  Board  affirmed 
arbitrator's  decision  in  the  case  of  the  Dipson 
Theatres,  Inc.,  of  Buffalo,  for  their  Bailey 
Theatre,  against  the  five  consenting  companies 
and  the  Kensington  Theatre,  in  which  Para- 
mount and  Loew's  have  a  financial  interest. 

Section  XVII  provides  that  nothing  in  the 
decree  "shall  be  construed  to  limit,  impair  or 
restrict"  the  right  of  distributors  to  license 
product  in  theatres  in  which  they  have  an  in- 
terest. Affirmation  of  the  decision  in  dismissing 
the  case  against  Loew's  and  Paramount  while 
reducing  the  clearance  of  20th-Fox,  RKO  and 
Warner  Bros,  is  interpreted  as  clearing  up  a 
point  of  the  decree  about  which  there  has  been 
much  argument. 

An  anti-trust  suit  was  filed  in  the  Federal 
Courts  of  Miami,  Fla.,  by  J.  P.  Benitoa  and 
Josephina  Fernandez  Benitoa,  operators  of  the 
Modern  Theatre,  in  Miami,  and  the  Liberty 
Theatre,  in  Liberty  City,  Miami  suburb,  both 
houses  catering  to  negro  patronage,  against  the 
eight  major  companies.  Monogram  and  the 
Wometco  and  Paramount  circuits. 

Claim  is  that  a  150  day  clearance  exists 
against  the  plaintiffs'  theatres  and  that  because 
of  the  monopoly  admission  prices  are  higher  in 
Miami  than  elsewhere.  Complaint  asks  for  an 
injunction  to  restrain  further  alleged  violations, 
a  ruling  that  licensing  contracts  with  Wometco 
and  Paramount  are  illegal,  and  damages. 

Clearance  of  Warner  Bros.'  Newport  Theatre, 
Newport,  Va.,  over  the  Bayne  Theatre  was 
reduced  from  21  days  to  5  days  by  the  arbi- 
trator after  hearing  complaint  filed  by  Bayne 
Roland  Corp.,  against  Vitagraph. 

Simon  Galitzky,  operator  of  the  Co-ed  The- 
atre, Topeka,  Kans.,  has  filed  complaint  in 
Kansas  City  charging  the  five  consenting  com- 
panies with  giving  Topeka  first  run  theatres 
148  days'  clearance  over  the  Co-ed. 


INDEX  TO  DEPARTMENTS 


Advance  Dope    28 

Box-Office   Slants    12 

Feature  Booking  Guide   29 

Hollywood    26 

Newsreel  Synopses    25 

On  the  Patriotic   Front   9 

Program  Exchange    18 

Selling  the   Picture   16 

Shorts  Booking  Guide   32 

Short  Subject   Reviews   25 

Variety   Club    Notes   23 


Korda  Back  from  England;  Set 
to  Produce  3  in  Hollywood 

On  his  return  from  England,  Alexander 
Korda  informed  stockholders  that  he  had 
acquired  from  the  Prudential  Insurance  Com- 
pany the  full  ownership  of  the  United  Artists 
stock  formerly  vested  in  London  Film  Pro- 
ductions, Ltd. 

Korda  revealed  plans  to  start  three  pictures 
before  September  1st  and  that  he  had  acquired, 
for  United  Artists  distribution,  two  outstanding 
British  pictures:  "One  of  the  Aircraft  Is 
Missing,"  produced  by  Michael  Powell,  and 
"In  Which  We  Serve,"  now  being  produced 
by  Noel  Coward. 

Korda  is  leaving  for  Hollywood  shortly 
to  start  production  on  the  most  ambitious 
program  of  his  career. 


Republic  To  Hold  '42-'43  Confabs 

Branch  managers  and  sales  personnel  of 
Republic  exchanges  from  Albany,  Buffalo, 
Washington,  New  York,  Cleveland,  Boston, 
Atlanta,  Charlotte,  Tampa,  New  Haven  and 
Pittsburgh  will  attend  the  first  of  the.  re- 
gional sales  meetings  of  the  company  for  the 
1942-43  season.  In  all,  three  regional  meetings 
will  be  held:  New  York,  Mav  12-13;  Chicago, 
May  14-15,  and  Hollywood,  May  19-20.  M.  J. 
Siegal  and  William  Saul,  from  the  studio,  as 
well  as  home  office  executives,  will  attend 
the  New  York  meeting.  James  R.  Grainger, 
general  sales  manager,  announced  the  gather- 
ings. 


Monogram's  10th  Anniversary 

A  delegation  of  125  franchise  holders  and 
company  personnel  will  gather  for  Monogram's 
Tenth  Anniversary  Convention  to  be  held  at 
the  Ambassador  Hotel  in  Los  Angeles  on  May 
13,  14,  15  and  16.  Discussions  of  the  1942-43 
product  will  be  led  by  W.  Ray  Johnston,  presi- 
dent; Trem  Carr,  executive  director  in  charge 
of  production,  and  Steve  Broidy,  sales  man- 
ager. The  majority  of  the  visiting  delegates 
are  expected  to  arrive  in  Los  Angeles  Tuesday 
morning,  May  12. 


Einfeid  Arriving  For  Conference 

S.  Charles  Einfeid,  Warner  Bros,  director 
of  advertising  and  publicity,  is  scheduled  to 
arrive  in  New  York  from  the  coast  next  week 
to  confer  with  Joseph  Bernhard,  Ben  Kalmen- 
son  and  Mort  Blumenstock  on  plans  for  launch- 
ing "Yankee  Doodle  Dandy"  and  other  im- 
portant productions  set  for  summer  lease. 


Cashier  Succeeds  Prize  Winner 

Miss  Loretta  Cook,  cashier  of  the  Harris' 
Manos  Theatre,  Jeannette,  Pa.,  has  been  ap- 
pointed assistant  manager  of  the  house,  succeed- 
ing Albert  C.  Detwiler,  who  was  a  prize  winner 
in  the  Showmen's  Trade  Review  Short  Subject 
Contest  of  last  year.  This  is  the  first  woman 
to  be  appointed  by  the  Harris  Amusement  Com- 
pany. 


Allied  to  Call  on  UMPI 
for  Brake  on  Rental  Costs 

Allied's  board  of  directors  formulated  a  pro- 
gram for  action  against  the  increasing  rise  in 
rentals  which,  it  was  said  had  brought  strong 
protests  from  exhibitor  members.  The  organ- 
ization will  seek  to  have  action  looking  toward 
a  ceiling  on  rentals  a  matter  for  regulation  by 
UMPI. 

In  connection  with  the  demand  for  a  brake 
on  film  rentals,  the  board  of  directors  at  the 
meeting  in  Chicago  last  week,  issued  a  warning 
to  all  distributors  that  the  position  of  inde- 
pendent exhibitors  is  threatened  by  progressively 
higher  demands  and  that  a  vigorous  program 
would  be  followed  in  seeking  relief  from  this 
situation. 

The  board  of  directors  voted  against  holding 
a  national  convention  this  year.  It  is  expected, 
however,  that  the  New  Jersey  unit's  meeting  in 
Atlantic  City  in  June  will  be  attended  by  the 
majority  of  Allied's  national  figures,  who  will 
be  present  for  the  dinner  to  be  held  at  the  New 
Jersey  resort  in  honor  of  Col.  H.  A.  Cole. 


Special  Terms  for  Davis  Starrer 

"In  This  Our  Life,"  new  Bette  Davis  and 
Olivia  DeHavilland  vehicle,  based  on  the  Pulitzer 
Award  winning  novel  by  Ellen  Glasgow,  is  to 
be  sold  by  Warner  Bros.,  only  at  top  terms  with 
preferred  and  extended  playing  time.  Joseph 
Bernhard,  vice-president  and  general  manager, 
wrote  his  first  personal  letter  to  district  and 
branch  managers  citing  the  unusual  possibilities 
of  the  film. 


Maurice  Bergman 

{The  Man  on  the  Cover) 

Eastern  Advertising  and  Publicity  Manager 
of  Universal  Pictures  Co.,  recently  took  over 
the  important  post  at  the  New  York  head- 
quarters of  the  company  after  many  years 
association  in  the  Industry  as  a  theatre  pub- 
licity and  advertising  man  and  later  director 
of  advertising  and  publicity  for  Columbia 
Pictures  and  advertising  manager  for  20th 
Century-Fox. 


SHOWMEN'S    TRADE  REVIEW 

Vol.  36,  No.  16  May  9,  1942 

Title  and  Trade  Mark  Registered  U.  S.  Patent  Office 

Published  every  Friday  by  Showmen's  Trade  Review, 
Inc.,  1501  Broadway,  New  York  City.  Telephone 
BRyant  9-5606.  Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Editor;  Joseph  H. 
Gallagher,  Film  Advertising  Manager ;  Harold  Rendall, 
Equipment  Advertising  Manager;  West  Coast  Office, 
10424  Bloomfield  St.,  North  Hollywood,  Calif.,  Tele- 
phone SUnset  1-6292.  Ann  Lewis,  manager; 
London  Representative,  Milton  Deane,  185  Fleet 
St.,  London  E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Sydney,  Australia. 
Subscription  rates  per  year  $2.00  in  the  United  States 
and  Canada;  Foreign,  $5.00.  Single  copies,  ten  cents. 
Subscribers  should  remit  with  order.  Entered  as  second 
class  matter  February  20,  1940,  at  the  Post  Office  at 
New  York,  Y.,  under  the  act  of  March  3,  1879. 
Contents  copyrighted  1942  by  Showmen's  Trade  Review, 
Inc.     Printed  in  U.S.A. 

Address  all  Communications  to : 
SHOWMEN'S  TRADE  REVIEW 

1501  Broadway,  New  York  City 


May  9,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Spyros  Skouras 


52  Features  on  New 
Season  Program  From 
20th  Century-Fox 

A.  total  of  52  features  to  be  produced  in  Holly- 
wood at  a  cost  of  $28,000,000,  plus  at  least  one 
and  probably  more  to  be  filmed  in  England,  will 
make  up  the  20th  Cen- 
tury -  Fox  program  for 
1  9  4  2-43,  it  was  an- 
nounced this  week  in  New 
York  by  Spyros  Skouras, 
president,  following  budg- 
et meetings  at  the  com- 
pany's headquarters. 

The  requested  budget 
William  Goetz  proposed 
for  the  new  season's  fea- 
tures represents  an  in- 
crease of  $4,000,000  over 
the  current  year's  outlay 
fur  Hollywood  produc- 
tion. At  present  costs, 
Goetz  said,  the  rise  in 
prices  for  materials  and  labor  increase  produc- 
tion costs  from  10  to  11  per  cent  over  1941-42 
operations. 

The  schedule  calls  for  more  emphasis  on 
"escapist"  entertainment,  wath  eight  big  musicals 
slated  instead  of  the  six 
musicals  made  for  the 
current  year.  Heavy  rep- 
resentation of  national 
morale  building  dramatic 
offerings  will  mark  the 
program,  Skouras  said. 
One  of  the  most  ambitious 
in  the  latter  category  will 
be  "The  Moon  Is  Down," 
the  Steinbeck  play  for 
which  20th  paid  the  rec- 
ord sum  of  $300,000. 
Others  set  for  this  phase 
of  the  schedule  are  "Crash 
Dive,"  "The  Immortal 
Sergeant"  and  "Thunder 
Birds."  Eight  of  the  pictures 
color  as  against  6  on  the  current  program.  Two 
of  the  productions,  "Thunder  Birds"  and  "The 
Black  Swan"  for  the  52  Hollywood  pictures  are 
now  in  work.  Also  in 
production  is  the  English- 
m  a  d  e  contribution  now 
set,  "Young  Mr.  Pitt,"  in 
which  Robert  Donat  is 
starring  at  a  London  stu- 
dio. 

Skouras  said  that  no 
limit  had  been  set  as  to 
the  number  of  "A"  pic- 
tures to  be  turned  out  for 
the  schedule,  but  that  the 
aim  was  to  deliver  at 
least  30  features  that  will 
measure  up  to  the  "A" 
grade. 

Darryl  Zanuck,  now  on 
active  duty  in  Washington  as  a  Colonel  in  the 
army,  did  not  attend  the  New  York  budget 
meeting.  He  met  with  Skouras,  Goetz,  Tom 
Connors  (vice-president  in  charge  of  distribu- 
tion) and  Herman  Place  in  Washington  last 
week  for  preliminary  outline  of  the  budget  re- 
quirements. It  is  expected  Col.  Zanuck  will  be 
able  to  take  personal  charge  of  the  production 
of  6  or  8  of  the  new  season's  features. 

The  budget  does  not  cover  the  production  cost 
of  the  proDosed  52  short  subjects  and  104  issues 
of  Fox-Movietone  News  which  the  company 
will  offer  in  '42-43. 

Tom  Connors  said  that  plans  for  sales  meet- 
ings must  await  clarification  of  the  selling  situ- 
ation, with  respect  to  the  proposed  UMPI  plan, 
and  also  the  transportation  situation,  since  the 
government  is  discouraging  travel.  He  said  that 
meetings  will  be  held  in  late  June  or  July,  but 
whether  these  would  be  a  series  of  regional 
meets  or  a  national  gathering  had  not  yet  been 
decided. 


William  Goetz 

I'ill  be  in  Techni- 


Tom  Connors 


arners 


Own  Checkers 


After  18  months  use  of  one  of  the  national 
checking  services,  Warner  Bros,  intend  re- 
establishing their  own  checkers  in  all  exchange 
centers  in  order  to  insure  closer  contact  and 
control.  Decision  was  made  by  Ben  Kalmen- 
son,  W.B.  sales  chief.  Checking  units  will 
be  directly  responsible  to  branch  managers 
with  Chicago  set  to  go  in  operation  first. 

Zaia  to  Teach  Theatre  Management 
in  New  Course  Started  by  NYU 

The  Department  of  Motion  Pictures  of  the 
Washington  Square  College  of  Arts  and  Science, 
New  York  University,  has  appointed  Michael 
Zala,  supervisor  of  Rugoff  and  Becker's  Eighth 
Street  Playhouse  and  Art  Theatre  in  Green- 
wich Village,  as  Lecturer  in  Motion  Picture 
Theatre  Management,  a  new  course  instituted 
at  N.  Y.  U. 


Six  Majors  Sign  With  SPG 

A  two-year  contract  w-as  signed  Tuesday 
between  the  Screen  Publicists  Guild  and  six 
of  the  major  picture  companies.  The  companies 
involved  are  Columbia,  RKO-Radio,  Loew's, 
Universal,  20th  Century-Fox  and  Paramount. 

Agreement  provides  for  annual  increases  of 
$79,000  and  retroactive  pay  totalling  $31,000. 
Minimum  salaries  provided  are :  $65  per  week 
for  publicists ;  $40  for  associate  publicists  and 
$25  for  apprentices.  Severance  paj'  ranges 
up  to  12  weeks'  salary  for  those  employed  10 
years  or  more. 


Wartime  Emergency 
Data  Issued  Theatres 
By  Strong  Electric 

A  64-page  book  detailing  information  on  war- 
time restrictions,  care  of  equipment,  the  use  of 
substitute  materials,  and  instructions  on  how 
to  meet  equipment  emergencies,  and  a  series  of 
posters  on  the  wartime  duties  of  theatremen, 
have  been  issued  by  the  Wartime  Emergency 
Service  Department  of  The  Strong  Electric 
Corporation,  Toledo,  Ohio,  manufacturers  of 
projection  lamps,  rectifiers  and  reflectors. 

Every  motion  picture  theatre  in  the  United 
States  will  receive  copies. 

There  is  a  section  devoted  entirely  to  Civilian 
Defense  afe  it  applies  to  theatres,  and  another 
on  Practical  First  Aid  as  it  should  be  practiced 
by  members  of  theatre  staffs. 

The  preparation  and  gratis  distribution  of 
this  important  material  by  a  manufacturer  has 
been  hailed  as  another  outstanding  example  of 
patriotic  service  on  the  part  of  a  company  asso- 
ciated with  the   film  industry. 


Greenbiatt  Heads  Sales 

Arthur  Greenbiatt  was  named  vice-president 
in  charge  of  sales  for  Producers  Releasing 
Corp.,  it  was  announced  at  the  company's  na- 
tional convention  in  Hollywood  this  week. 


Special  Ad  Plans  For  "Sgt.  York" 

A  series  of  regional  meetings  in  all  key 
centers  starting  early  in  June  will  be  called 
in  connection  with  advertising  plans  completed 
for  the  general  release  on  July  4  of  "Sergeant 
York,"  it  was  announced  this  week  by  Mort 
Blumenstock,  in  charge  of  Warner  Bros, 
advertising  and  publicity  in  the  East. 


Increase  "Pearl  Harbor"  Prints 

Republic  will  circulate  300  prints  of  "Re- 
member Pearl  Harbor,"  for  release  May  17th. 
The  number  of  prints  ordered  for  the  feature 
sets  a  new  record  for  the  company. 


Paramount's  So.  Amer.  Rep.  Resigns 

John  L.  Day  this  week  resigned  as  general 
manager  for  Paramount  in  Brazil  and  Argen- 
tina. Day's  resignation,  to  take  effect  July  4, 
terminates  a  long  association  with  the  company. 


Paine  RKO  New  Haven  Manager 

Charles  B.  Paine  has  been  promoted  from  the 
Boston  branch  of  RKO  to  manage  the  company's 
New  Haven  exchange.  Paine  served  for  15 
years  with  Universal  in  the  home  office. 


Cinema  Lodge  Elects  Israel 

Arthur  Israel,  Jr.,  of  Paramount,  has  been 
elected  vice-president  of  the  executive  council 
for  Metropolitan  New  York  of  B'nai  B'rith. 


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m  m 


Two  great  stars  who  first  won 
fame  on  a  Broadway  they've  never 
forgotten  .  .  .  now  return  in  the 
"Broadway"  you'll  never  forget! 


NATIONAL  RELEASE  MAY  Sth! 


Page  8 


SHOWMEN'S    TRADE  REVIEW 


May  9,  1942 


Freeman  Points  to  Big 
Backlog  of  Paramount 
Product  for NewSeason 

Paramount  has  an  "unprecedented  backlog" 
of  completed  pictures  for  the  new  season,  Y. 
Frank  Freeman,  vice-president  in  charge  of 
production,  told  the  gathering  of  home  office 
executives  and  district  managers  at  the  meeting 
held  this  week  in  New  City,  N.  Y.  He  cited 
"Wake  Island"  as  the  headliner  of  the  pictures 
concluding  the  current  season. 

It  was  revealed  at  the  meeting  by  Oscar 
Morgan,  shorts  subject  sales  head,  that  Para- 
mount would  reduce  the  number  of  shorts  on 
next  season's  schedule  to  64  as  compared  with 
85  on  the  current  program.  Morgan  said  the 
decision  was  made  to  provide  necessary  theatre 
playing  time  for  the  government's  Victory 
Films. 

Discussing  the  year  ahead,  Freeman  said 
that  completed  for  the  new  season  also  are 
"Road  to  Morocco,"  "Forest  Rangers,"  "Palm 
Beach  Story."  Partially  completed  are  "I 
Married  a  Witch,"  "Silver  Queen,"  "Great 
Without  Glory."  One  of  the  studio's  most 
ambitious  efforts  of  all  time.  Freeman  said,  will 
be  put  behind  filming  of  "For  Whom  the  Bell 
Tolls."  He  told  the  district  managers  that  the 
company  had  purchased  this  week  rights  to 
Rachel  Fields'  unpublished  novel  "And  Now 
Tomorrow."  Another  novel,  "Frenchman's 
Creek"  was  listed  as  one  of  the  forthcoming 
Paramount  productions.  Others  designated  by 
title  were  "Star  Spangled  Rhythm,"  "Let's  Face 
It,"  "Lady  in  the  Dark,"  "Happy  Go  Lucky." 

Decision  of  Paramount  to  sell  DeMille's 
"Reap  the  Wild  Wind"  as  a  special  to  be  played 
at  advanced  prices,  was  announced  by  Neil 
Agnew,  sales  chief,  at  the  opening  session  of  the 
meet. 


Ice  Circus  To  Serve  Dual  Purpose 

Plans  to  create  a  three  ring  ice-skating  show  that  will  serve  both  as  a  motion  picture  feature 
and  an  auditorium  attraction  were  announced  by  Herbert  J.  Yates,  executive  chief  of  Republic  Pictures. 

Republic  contemplates  the  purchase  of  a  building,  for  which  designs  have  already  been  created, 
either  in  Hollywood  or  New  York,  to  house  the  attraction  which  will  star  famous  ice-skating  acts. 
It  is  proposed  that  the  show  will  be  a  year-round  auditorium  attraction  from  which  Republic  will 
produce,  annually  or  semi-annually,  a  high  budget  picture  built  around  the  title.  Republic  Ice  Circus. 


MGM  Announces  Trade  Show  Dates 
For  Group  of  Six  Productions 

Metro-Goldwyn-Mayer  this  week  announced 
dates  for  the  next  six  pictures  to  be  trade- 
shown.  "Mrs.  Miniver"  will  be  screened  in  all 
exchange  centers  on  May  15,  except  in  New 
York,  where  the  film  will  be  shown  May  12. 
"Once  Upon  a  Thursday,"  "Pacific  Rendezvous" 
and  "I  Married  An  Angel,"  will  be  screened  on 
May  19.  "Her  Cardboard  Lover"  and  "Maisie 
Gets  Her  Man"  will  be  shown  May  26. 


PRC  Promises  42  Films 
For  1942-43  Release 

Producers  Releasing  Corporation  will  release 
a  minimum  of  42  pictures  for  1942-43,  it  was 
announced  at  the  company's  national  convention 
in  Hollywood  this  week. 
The  schedule  calls  for  24 
regular  features  and  18 
westerns. 

The  feature  line-up  will 
include  six  V  Specials,  the 
titles  of  which  were 
announced  as  follows  : 
"Queen  of  Burlesque," 
"Berlin  Revolts,"  "Se- 
crets of  a  Co-Ed,"  "Cor- 
regidor,"  "Lady  from 
Chunking"  and  "The 
Way  of  the  Jungle."  An- 
other group  of  eight  to 
have  the  designation  of 
Pacemakers,  will  be  made 
up  of  "Raiders  of  the  Pacific,"  "The  Lady  Gam- 
bles," "Dead  Men  Walk,"  "The  Black  Raven," 
"Dragon  Lady,"  "Sixth  Column,"  "Rackets, 
Inc.,"  and  "A  Yank  in  Libya." 

O.  Henry  Briggs,  president  of  PRC,  presided 
at  the  meeting  which  covered  a  3-day  conclave. 
Leon  Fronkiss,  head  of  production,  outlined  the 
new  program.  Sales  policies  were  discussed  by 
Arthur  Greenblat.  Thirty  Franchise  holders  in 
addition  to  officials  from  the  New  York  office 
attended  the  meet. 


0.   Henry  Briggs 


Shortwave  Broadcasts  To  Continue 

Continuance  of  shortwave  broadcasts,  now 
in  their  149th  week;  cooperation  with  the  Co- 
ordinator of  Inter-American  Af¥airs  and  the 
Coordinator  of  Information,  and  a  program  for 
setting  up  additional  activities  was  decided 
upon  by  the  International  Film  Relations  Com- 
mittee at  a  meeting  held  at  the  MPPDA  in 
New  York  Mondaj'. 


Skouras  Appoints  Horne 
Ad  and  Publicity  Chief 

Hal  Horne  this  week  became  director  of  ad- 
vertising and  publicity  of  20th  Century-Fox. 
Home's  appointment  was  announced  Mondaj' 
by  Spyros  Skouras,  presi- 
dent, in  a  statement  out- 
lining a    realignment  of 
the  organization's  adver- 
tising, publicity  and  ex- 
ploitation -  services. 

Under  the  reorganiza- 
tion, Harry  Brand 
continues  as  director  of 
advertising  and  publicity 
working  from  the  com- 
pany's Hollywood  studio, 
and  A.  M.  Botsford,  who 
came  east  last  fall  to  head 
the  advertising  and  pub- 
licity at  the  New  York 
headquarters,  has  been  ap- 
pointed special  studio  representative  for  dis- 
tribution. Botsford  will  be  located  at  the  Coast 
studios. 

The  Hal  Horne  Organization,  which  handled 
special  advertising  work  on  several  20th-Fox 
productions  (including  "Yank  in  the  R.A.F.," 
"How  Green  Was  My  Valley,"  "To  the  Shores 
of  Tripoli"  and  "Moontide")  will  continue  its 
present  set-up  and  operations,  the  announcement 
stated.  Prior  to  forming  this  organization, 
Horne  was  associated  with  Walt  Disney  Pro- 
ductions as  vice-president  in  charge  of  distribu- 
tion, and  previously  was  advertising  and  pub- 
licitv  director  for  United  Artists. 


Hal  Horne 


Anti-Ascap  Bill  Advances 

The  anti-Ascap  measure  introduced  in  the 
New  Jersey  State  Senate,  identified  as  Senate 
Bill  110  and  seeking  to  outlaw  combinations  to 
control  performance  of  copyrighted  musical  com- 
positions by  exacting  license  fees,  has  been 
advanced  to  the  second  reading. 


PARAMOUNT  EXECUTIVES  AND  DISTRICT  MANAGERS  HUDDLE  ON  NEW  SALES  PLANS 


Neil  Agnew,  vice-president  in  charge  of  sales,  called  to  order  a  meeting  of 
Paramount  chief  executives  and  district  sales  managers  at  the  Adolph  Zukor 
Mountain  View  Country  Club,  New  City,  N.  Y.,  to  lay  the  foundation  of  regional 
sales  meetings  at  which  the  new  season  product  will  be  revealed.  One  of  the 
highlights  of  the  meeting  was  the  address  of  Y.  Frank  Freeman,  head  of  produc- 
tion, on  Tuesday.  First  of  the  regional  meets  was  set  for  New  York,  May  11 
and  12.  This  will  be  followed  by  meetings  in  Pittsburgh;  Memphis;  Kansas  City 
and  San  Francisco.    In  the  photos  above  are  shown  the  following  Paramount 


executives  who  attended  the  New  City  meeting:  (1) — Barney  Balaban,  Adolph 
Zukor,  Neil  Agnew.  (2) — R.  M.  Giilham,  Charles  Reagan,  Neil  Agnew,  J.  J. 
Unger,  Del  Goodman,  G.  A.  Smith,  Claude  Lee.  (3) — Oscar  Morgan,  Neil  Agnew, 
C.  J.  Scollard.  (4)— The  Eastern  Group:  M.  S.  Kusell,  E.  W.  Sweigert,  J.  J. 
Unger,  Harry  Goldstein,  William  Erbb.  (5) — The  Western  Group:  Hugh  Braly, 
John  Kirby,  Allen  Usher,  G.  A.  Smith,  Hugh  Owen,  M.  A.  Brown,  R.  C.  Libeau. 
(6)— Joe  Walsh,  Al  Wilkie,  Alec  Moss,  Claude  Lee,  Hugh  Owen  and  G.  B.  J. 
Frawley. 


May  9.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  9 


ON  THE  PATRIOTIC  FRONT 


Industry's  War  Bond  Drive  Swings  Into  High 


Army-Navy  Relief  Fund  Also 
to  be  Swelled  by  Screen  s  All. 
outEfforton  the  Patriotic  Front 

The  motion  picture  industry  is  undertaking 
the  dual  task  of  intensive  fund-raising  for  Army 
and  Navy  Relief  (beginning  May  14th  and  con- 
tinuing through  the  20th)  and  throwing  all 
efforts  behind  the  U.  S.  Treasury  drive  for  what 
Secretary  Morgenthau  has  summed  up  as  "an 
intensification  of  activity  all  along  the  line,"  for 
the  sale  of  $1,000,000,000  worth  of  war  bonds 
a  month  for  the  twelve  months  beginning  July  1 . 

The  Stamp  and  Bond  campaign  will  begin 
May  29th,  and  continue  for  the  duration.  Its 
conduct  will  be  along  organized  lines  bringing 
into  play  the  highest  efficiency  that  can  be  devel- 
oped through  the  cooperation  of  the  rank  and 
file  of  the  industry  as  well  as  exhibitors  gen- 
erally and  the  leading  figures  of  production  and 
distribution  branches. 

The  Army  and  Navy  Relief  Fund  will  be  ben- 
efited through  theatre  collections  and  the  pro- 
ceeds of  the  Hollywood  Victory  Caravan  as 
well  as  other  activities. 


Caravan  Army-Navy  Fund  Growing 

A  total  of  from  $500,000  to  three-quarters  of  a  million  dollars  will  be  raised  for  the  Army  and 
Navy  Relief  funds  through  the  appearances  in  thirteen  cities  of  the  Hollywood  Victory  Caravan, 
presenting  the  most  glittering  array  of  outstanding  screen  personalities  ever  gathered  for  appearance 
in  any  one  show. 

The  Caravan  started  its  tour  in  Washington,  D.  C,  last  Thursday  and  drew  $24,500  to  the  box- 
office.  The  following  night  in  Boston  the  take  was  $78,000.  Last  Saturday  the  show  drew  $31,500 
in  Philadelphia.  Cleveland  paid  in  $31,500  for  the  show's  presentation  there  last  Sunday  night.  In 
Detroit  the  gross  was  about  $53,000  on  Monday.  After  five  nights  of  one-night  stands,  the  troupe 
rested  in  Chicago  Tuesday  night.  At  that  time  the  advance  sale  for  Wednesday  night's  performance 
in  the  Windy  City  was  announced  as  totaling  $55,000. 

Bing  Crosby  joined  the  already  star-studded  cast  of  the  Caravan  for  the  Chicago  presentation 
and  will  continue  on  the  tour  of  the  Caravan. 

Exhibitor*s  Pledge  Schenck  Names  State 
Support  to  Drive  Chairmen  oF  Campaign 


$5,000,000  Premiere  of  "Yankee 
Doodle  Dandy"  Starts  N.  Y.  Drive 

The  highest  priced  performance  in  theatrical 
history — a  five  million  dollar  premiere — will 
highlight  the  inaugural  in  New  York  City  of 
the  War  Bond  and  Stamp  Drive  in  New  York 
State  on  May  29th,  wheil  Warner's  will  present 
"Yankee  Doodle  Dandy"  at  the  Hollywood  The- 
atre under  the  sponsorship  of  the  New  York 
War  Savings  Staff  of  the  U.  S.  Treasury  De- 
partment. 

The  Hollywood  will  be  scaled  to  "gross" 
$5,000,000  in  War  Bond  pledges  with  seats 
ranging  from  a  top  price  of  $25,000  down  to  a 
minimum  of  $25. 

"The  pledge  is  the  price  of  admission"  pre- 
miere was  announced  last  week  by  Colonel  Rich- 
ard C.  Patterson,  Jr.,  State  Chairman  of  the 
N.  Y.  War  Savings  Staff.  Mrs.  Douglas  Gib- 
bons, head  of  the  committee  in  charge  of  ticket 
sales,  said  that  the  1,500  seats  in  the  Hollywood 
will  be  sold  at  $25,000.  $12,500,  $10,000,  $5,000, 
$1,000,  $500,  $100,  $50,  and  $25;  with  every 
cent  going  to  Uncle  Sam's  war  chest.  Mrs. 
Gibbons  explained  that  the  top  price  had  been 
set  at  $25,000  to  accommodate  individuals  wish- 
ing to  buy  tickets  in  pairs,  the  maximum  pledge 
for  any  one  individual  in  a  year  being  $50,000. 


Independent  theatre  owners  throughout  the 
country  are  rallying  to  the  support  of  the  indus- 
try's War  Stamp  and  Bond  Selling  drive,  as 
indicated  by  statements  received  at  headquarters 
of  the  War  Activities  Committee  in  New  York. 

Roy  E.  Harrold,  president  of  Associated  The- 
atre Owners  of  Indiana,  declaring  that  many 
exhibitors  in  his  territory  have  shown  great 
zeal  in  selling  bonds  and  stamps  in  lobbies  of 
their  theatres,  says :  "I  heartily  endorse  the 
campaign.  .  .  .  All  exhibitors  in  Indiana  should 
fully  cooperate."  Martin  G.  Smith,  president  of 
Independent  Theatre  Owners  of  Ohio,  has  noti- 
fied the  committee  that :  "to  assure  active  co- 
operation and  outstanding  results,  headquarters 
of  the  ITO  of  Ohio,  is  directing  all  members  in 
a  state  campaign." 

"This  is  a  rare  opportunity  and  privilege  for 
the  exhibitor,  small  or  large,  to  unite  with  all 
other  exhibitors  in  furtherance  of  unity  and  de- 
fense," said  Herman  M.  Levy,  executive  secre- 
tary of  the  MPTO  of  Connecticut.  Arthur  H. 
Lockwood,  head  of  the  21  theatres  operated  in 
New  England  by  Lockwood  and  Gordon  says  : 
"you  can  count  on  every  one  of  our  theatres 
for  cooperation  to  the  fullest  extent." 

Declarations  that  they  were  in  the  drive  "100 
per  cent"  have  been  received  by  the  WAC  from 
numerous  other  independent  theatre  owners,  in- 
cluding Alorton  G.  Thalhimer,  Neighborhood 
Theatres,  Inc.,  Richmond,  \^a. ;  Marc  J.  Wolf, 
Y  &  W  Management  Corp.,  Indianapolis ;  E.  M. 
Loew,  New  England  circuit  operator ;  Harold 
Stoneman,  Interstate  Theatres,  New  England ; 
Edward  M.  Fay,  Fay  Theatres,  Providence. 


Appointment  of  the  State  Chairmen  for  the 
industry's  Army  and  Navy  Relief  campaign 
was  completed  this  week  by  National  Chairman 
Nicholas  M.  Schenck.  Those  who  are  serving 
as  leaders  in  the  drive  include : 

Alabama — R.  B.  Wilby,  Wm.  R.  Griffin  ;  Arkansas — 
M.  A.  Lightman  ;  Arizona — Harry  Xace. 

California — Charles  Skouras,  Robert  H.  Poole,  A.  M. 
Bowles  ;  Colorado — Rick  Ricketson  ;  Connecticut — I.  J. 
Hoffman. 

Delaware  &  Dist  of  Columbia — Carter  Barron;  Flor- 
ida— J.  L.  Cartwright,  Mitchell  Wolfson ;  Georgia — ■ 
Oscar  Lam. 

Idaho — I.  H.  Harris;  Illinois — Jack  Kirsch,  Jules  J. 
Ruben;  Indiana — Harry  Katz;  Kenneth  T.  Collins; 
Iowa  &  Nebraska — A.  H.  Blank,  Leo  F.  Wolcott. 

Kansas — Elmer  C.  Rhoden  ;  Kentucky — Fred  Dolle; 
Maine,  Mass.,  New  Hampshire  &  Vermont — M. 
Ixlullin;  Louisiana — E.  V.  Richards. 

Maryland — Sidney  Lust;  Michigan — Paul  Schloss- 
man.  J.  O.  Brook;  Minnesota — John  Friedl,  Eddie 
Ruben  ;  Mississippi — R.  X.  Williams  ;  Missouri — 
Harry  Arthur;  Montana — Joseph  English,  A.  M. 
Russell. 

Nevada — M.  Naify  ;  New  Jersey — Walter  Reade, 
Don  Jacocks;  New  Mexico — George  L.  Tucker;  New 
York — Max  Cohen,  Meyer  Schine,  Charles  Hayman ; 
North  Carolina — H.  F.  Kincey  ;  North  Dakota — Mike 
Cooper. 

Ohio— P.  J.  Wood;  Oklahoma— L.  C.  Griffith 
Oregon — A.  Finke. 

Pennsylvania — Ted  Schlanger,  M.  A.  Rosenberg, 
Sidney  Samuelson,  Jay  Emanuel ;  Penn.  &  W.  Vir 
ginia — Moe  Silver;  Rhode  Island — E.  M.  Fay. 

South  Carolina — M.  F.  Schnibben,  Ben  L.  Strozier 
South      Dakota — Charles      Klein;  Tennessee — Tony 
Sudekiim;  Texas — Julius  Gordon,  R.  J.  O'Donnell. 

Utah — John  Rugar ;  Virginia — W.  F.  Crockett; 
Washington — Frank  Newman,  Sr. ;  Wisconsin — Harold 
Fitzgerald  ;  Wyoming — E.  J.  Schulte. 


NOW  Is  the  Time  for  ACTION  I 

On  this  page  in  the  April  18  issue  of  SIR  was  the  report  of  a  plan  now  in  progress  at  the 
Plaisance  Theatre,  Chicago,  whereby  youngsters  of  the  community  have  organized  the  Junior  Minute- 
men  Corps  of  America  to  promote  the  sale  of  War  Savings  Stamps. 

As  set  up  by  Manager  Robert  Griffith,  the  plan  has  so  far  progressed  to  the  point  where  only  a 
couple  of  weeks  ago  the  children  had  sold  $1,572.10  worth  of  War  Stamps  in  one  week,  and  these 
figures  are  expected  to  be  doubled  within  a  short  time. 

To  help  our  Government  in  its  war  effort,  to  help  prevent  inflation,  it  is  the  duty  of  every 
showman  to  utilize  some  practical  method  of  increasing  War  Stamp  sales.  Of  those  submitted  so 
far,  we  believe  Griffith's  most  practical.  We  strongly  urge  that  you  study  it  thoroughly  and  get 
busy  NOW! 

And  we  reiterate  Griffith's  warning:  "Every  day,  every  week  of  delay  in  establishing  these  groups 
(Junior  Minutemen)  on  a  nation-wide  basis  prolongs  the  war." 


Hollywood  Goal  $300,000  Per  Week 

Some  27,000,000  listeners  to  the  CBS  Lux 
Radio  Theatre  program  last  Monday  heard  Joan 
Fontaine,  Brian  Aherne  and  Cecil  B.  DeMille 
label  the  all-industry  campaign  for  the  sale  of 
war  savings  bonds  and  stamps  as  "Democracy  at 
work  to  sell  war  bonds."  The  Alotion  Picture 
Committee  for  Hollywood  has  set  a  goal  of 
$300,000  per  week,  of  which  $250,000  would  be 
raised  by  the  ten  per  cent  of  all  film  workers' 
income  and  the  balance  in  cash  sales  of  bonds 
and  stamps. 

DeMille  pointed  out  that  this  sum  w^ould  pur- 
{Contimicd  on  Page  14) 


I 


€dmund  Joseph  •  Original  Story  by  Robert  Bockner  •  LyricS  and  Music  by 


GEORGE  M.COHAN 


•  Released  by 


WARNER  BROS! 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


May  9,  1942 


Broadway 

Universal  Gangster  89  mins. 

(Nat'l  Release,  May  8) 

AUDIENCE  SLANT:  (Adult)  Streamlin- 
ing adds  considerably  to  entertainment  value 
of  old  stage  success. 

BOX-OFFICE  SLANT:  A  good  bet  for 
box-offices  all  over  the  nation.  Has  many 
exploitable  features. 

Cast:  George  Raft,  Pat  O'Brien,  Janet  Blair,  Brod 
Crawford,  Marjorie  Rambeau,  Anne  Gwynne,  S.  Z. 
Sakall,  Edward  S.  Brophy,  Morie  Wilson,  Gus  Schilling. 
Ralf  Harolde,  Arthur  Shields,  Iris  Adrian,  Elaine 
Morey,  Dorothy  Moore.  Nestor  Paiva,  Abner  Biber- 
man,  Damian  O'Flynn,  Mack  Gray.  Credits:  Directed 
by  William  A.  Seiter.  Screen  play  by  Felix  Jackson 
and  John  Bright.  Adaptation  by  Bruce  Manning. 
Based  on  the  Jed  Harris  stage  production  by  Philip 
Dunning  and  George  Abbott.  Director  of  photography, 
George  Barnes.  Associate  producer,  Frank  Shaw.  A 
Bruce  Manning  production. 

Plot:  Famous  movie  star  relives,  in  retro- 
spect, a  period  in  his  career.  He  remembers 
himself  starting  as  a  hoofer  in  a  speakeasy; 
how  he  got  mixed  up  with  a  big  shot  racketeer 
and  bootlegger  who  was  crazy  about  his 
dancing  partner,  how  he  was  framed  and 
then  how  the  detective  who  was  interested 
in  nabbing  the  racketeer  straightened  things 
out. 

Comment:  Tops  in  acting,  production  and 
direction  makes  this  latest  streamlined  ver- 
sion of  the  old  stage  success  "Broadway"  a 
good  bet  for  box-offices  all  over  the  nation. 
The  original  story  of  the  Roaring  '20s  re- 
mains moderately  intact  and  is  told  in 
retrospect  by  George  Raft.  This  brings  it 
up-to-date  and  adds  considerably  to  its  en- 
tertainment value.  For  the  Raft  fans,  it 
should  be  a  treat,  for  he  plays  himself.  As 
for  the  others  in  the  cast,  from  Brod  Craw- 
ford, Pat  O'Brien,  S.  Z.  Sakall  and  Marjorie 
Rambeau  down  to  the  smallest  bit  player — 
they  are  all  excellent.  The  direction  by  Wil- 
liam A.  Seiter  is  a  splendid  job  in  every  re- 
spect. Quite  a  few  early  day  songs  are  used 
in  the  musical  score  and  there  is  one  tango 
number  done  by  Raft  and  Janet  Blair  that 
will  be  enjoyed  by  the  oldsters.  The  songs 
might  be  featured  by  your  local  radio  sta- 
tion, dedicating  them  to  the  attraction.  With 
newspaper  cooperation,  you  might  for  a 
single  day  officially  rename  your  Main  Street 
"Broadway,"  with  merchants  cooperating  to 
make  it  a  special  sales  day. 

Catchline:  "The  Heyday  of  Broadway." 


Beyond  the  Blue  Horizon 

(Technicolor) 
Paramount  Drama  76  mins. 

(Block  No.  6) 

AUDIENCE  SLANT:  (Family)  Techni- 
color. Dorothy  Lamour  and  some  excellent 
scenery  make  this  a  sure  audience  hit. 

BOX-OFFICE  SLANT:  Should  be  a  box- 
office  success;  has  all  necessary  elements. 

Cast:  Dorothy  Lamour,  Richard  Denning,  Jack- 
Haley,  Walter  Abel,  Helen  Gilbert,  Patricia  Morison. 
Frances  Gifiord,  Elizabeth  Patterson,  Abner  Biberman, 
Ann  Todd,  Edward  Fielding,  Charles  Stevens.  Ann 
Doran,  Charles  Cane,  Frank  Reicher,  Gerald  Oliver 
Smith,  Inez  Palange.  Credits:  Associate  producer. 
Monta  Bell.  Director.  Alfred  Santell.  Screen  play  by 
Frank  Butler.  Based  on  a  story  by  E.  Lloyd  Sheldon 
and  Jack  Dewitt.  Color  cameraman,  Charles  Boyle. 
Photographer,  William  Meller. 

Plot:  Dorothy  Lamour  arrives  in  the  U.  S. 
heralded  as  a  jungle  queen.  Denning,  who 
also  is  a  white  boy  from  the  jungle  now 
working  with  the  circus,  believes  she  is  a 


Legion  of  Decency  Ratings 

(For  Week  Ending  May  9th) 

SUITABLE  FOR  GENERAL  PATRONAGE 

Boothill  Bandits  Escape  From  Hong  Kong 

Pacific  Rendezvous 

SUITABLE  FOR  ADULTS  ONLY 

Broadway  The  Falcon  Takes  Over 

Mr.  Broadway  This  Above  All 

Tortilla  Flat 

OBJECTIONABLE  IN  PART 

The  Corpse  Vanishes 


fake  and  tries  to  expose  her.  With  that,  a 
challenge  is  issued  and  Walter  Abel  (who 
found  her).  Jack  Haley  (Denning's  press 
agent)  and  Helen  Gilbert  (his  girl),  journey 
to  the  jungles  to  find  papers  buried  in  a 
strong-box  which  will  establish  Dorothy's 
identity.  After  many  adventures!  they  suc- 
ceed. On  the  boat  returning  to  the  States, 
the  romance  which  has  been  budding  between 
Dorothy  and  Denning  gives  promises  of 
maturing. 

Comment:  A  picture  that  should  prove  a 
big  box  office  bet.  Certainly  it  has  all  the 
necessary  elements.  It's  the  kind  of  stuff 
the  critics  will  disparage  by  poking  fun  at 
it,  but  which  the  rank  and  file  of  audiences 
will  most  assuredly  enjoy  thoroughly.  There 
is  plenty  of  humor  in  the  film.  Such  scenes 
as  that  in  which  Jack  Haley  unknowingly 
sits  on  a  crocodile,  and  that  in  which  Denning 
and  a  chimpanzee  engage  in  a  mock  battle 
throwing  fruit  at  each  other,  should  strike 
the  average  movie  patron  as  hilarious.  The 
Technicolor  lends  enchantment  to  the  jungle 
scenes  which  are  exceedingly  well  done. 
Excitement  is  maintained  at  a  fever  pitch 
where  called  for  and  then  relieved  by  comedj 
at  just  the  right  moment.  Sell  Dorothy 
Lamour  in  Technicolor;  that  is  the  strongest 
angle.  One  of  the  favorite  ■  box-office  stars 
back  in  her  sarong,  is  the  message  to  put 
over. 

Catchline:  "When  jungle  boy  and  jungle 
girl  meet  .  .  .  that's  romance." 


Powder  Town 

RKO-Radio  Drama  79  mins. 

(Block  No.  6— Nat'l  Release,  June  19) 

AUDIENCE  SLANT:  (Family).  Will 
satisfy  those  who  like  McLaglen's  usual  type 
of  characterization.  Action  is  good  but  per- 
formance and  plot  just  so-so. 

BOX-OFFICE  SLANT:  Title  and  Mc- 
Laglen  may  draw.    Give  it  good  support. 

Cast:  Victor  McLaglen,  Edmond  O'Brien.  June 
Havoc,  Dorothy  Lovett,  Eddie  Foy,  Jr.,  Damian 
O'Flynn,  Marten  Lamont,  Roy  Gordon,  Marion  Mar- 
tin, Mary  Gordon,  Frances  Neal,  Julie  Warren,  Jane 
Woodworth,  George  Cleveland,  John  Maguire.  Credits: 
Produced  by  CliiT  Reid.  Directed  by  Rowland  V.  Lee. 
Screen  play  by  David  Boehra  from  an  original  idea  by 
Vicki  Baum  and  the  novel  by  Max  Brand.  Photography 
by  Frank  Redman. 

Plot:  An  absent-minded,  crack-pot  scientist 
is  hired  by  a  powder  company  to  perfect  his 
erratic  explosive  formula  at  their  new  plant, 
in  a  typical  boom  town.  He  gets  accommoda- 
tions in  a  house  catering  exclusively  to  show 
girls  and  falls  head  over  heels  in  love  with 
one  of  them.  A  bodyguard  is  appointed  to 
watch  his  every  move  as  he  is  noted  for  care- 
lessness in  his  experiments.  The  private 
aid  to  the  head  of  the  plant  is  anxious  to  get 


the  formula  and  employs  a  gang,  including 
the  girl,  to  coax,  scare,  or  beat  it  out  of  the 
nut  inventor.  Considerable  thrill  action, 
staged  in  novel  backgrounds,  results  before 
the  gangsters  outwit  themselves;  are  de- 
stroyed by  the  freak  powder. 

Comment:  The  material  seems  to  possess 
far  greater  possibilities  than  the  picture 
makers  have  gotten  out  of  it.  As  a  result 
the  story  sags  badly  in  places  and  circum- 
stances and  action  never  quite  measure  to 
expectancy.  There  is  a  variety  of  background, 
some  of  which  are  entirely  new  and  fit 
perfectly  into  the  kind  of  atmosphere  that 
the  title  indicates,  but  there  is  a  little  too 
much  of  the  trite  ingredients  of  chorus  girl, 
night  clubs,  gambling  tables,  and  rough  and 
tumble  brawls.  McLaglen  is  his  usual  grim- 
acing self  and  delivers  a  good  performance 
as  such.  Edmond  O'Brien  as  the  nut  is  a 
little  too  childish  to  be  convincing  as  a 
scientific  genius,  and  Eddie  Foy,  Jr.,  is  rele- 
gated to  a  silly  comic  role  that  lacks  all 
semblance  of  plausibility.  Somehow  or  other 
the  performances  throughout  have  a  tendency 
to  burlesque  the  impression  that  the  perfec- 
tion of  the  invention  or  its  theft  is  really  of 
any  importance. 


My  Favorite  Spy 

RKO-Radio    Comedy  with  Music    86  mins. 

(Block  No.  6— Nat'l  Release,  June  12) 

AUDIENCE  SLANT:  (Family)  Kay 
Kyser  adherents  as  well  as  those  who  appre- 
ciate music,  comedy,  quite  a  bit  of  exciting 
light  drama  and  a  thrill  or  two  in  their 
entertainment  should  like  this. 

BOX-OFFICE  SLANT:  Plenty  of  ticket 
selling  angles  in  personalities,  story  idea  and 
exploitable  supplementary  features. 

Cast:  Kay  Kyser,  Ellen  Drew,  Jane  Wyman,  Robert 
Armstrong,  Helen  Westley.  William  Demarest,  Una 
O'Connor,  Lionel  Royce,  Moroni  Olsen,  George  Cleve- 
land, Vaughn  Glaser,  Hobart  Cavanaugh,  Chester 
Clute,  Teddy  Hart  and  Kay  Kyser's  Band  featuring 
Harry  Babbitt,  Ish  Kabibble,  Sully  Mason,  Trudy 
Irwin.  Dorothy  Dunn.  Credits:  Produced  by  Harold 
Lloyd.  Directed  by  Tay  Garnett.  Screen  play  by 
William  Bowers  and  Sig  Herzig.  Original  story  by 
M.  Coates  Webster.  Musical  score  by  Roy  Webb. 
Musical  director,  C.  BakaleinikofT.  Lyrics  by  Johnny 
Burke.  Music  by  James  Van  Heusen.  Photogr^hed 
by  Robert  de  Grasse. 

Plot:  Kay  Kyser,  just  married  and  given 
a  raucous  send-off,  is  commissioned  in  the 
Army.  After  he  does  more  damage  to 
soldiers  than  all  the  enemies  could,  it  was 
discovered  a  mistake  was  made,  but  to  save 
Kay's  face  he  is  assigned  to  counter-spy 
work.  That  his  activities,  which  tie  him  up 
with  glamorous  Connie  (Jane  Wyman)  keep 
him  continually  in  hot  water  with  his  wife 
Terry  (Ellen  Drew)  prove  to  be  only  half 
his  troubles  as  the  enemy  agents  he  is  sup- 
posed to  track  down  are  headed  by  his  boss 
Robinson  (Robert  Armstrong).  Misad- 
ventures rain  upon  the  hero  in  amazing 
number  and  style,  but  he  accomplishes  his 
mission. 

Comment:  Harold  Lloyd  produced  the  pic- 
ture and  that  kind  of  gag,  situation  and 
character  comedy  that  lifted  Lloyd  to  fame 
is  the  spirit  and  essence  of  the  show.  A  lot 
of  it  may  be  old,  but  there  is  plenty  new  to 
make  the  kind  of  amusement  commonly 
described  as  good  audience  stufif.  With  more 
than  the  ordinary  amount  of  action,  music 
and  excitement  splicing  the  romantic  and 
serio-dramatic  phases,  the  importance  of 
stressing  the  comedy  contrast  is  never  over- 
looked. With  Kvser's  name  to  serve  as  the 
principal  draw  along  with  several  members 
of  his  band  together  with  Ellen  Drew,  Jane 


May  9,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  12 


Wynian,  Robert  Armstrong  and  Helen  West- 
ley  among  others  to  help  out,  publicizing  the 
film  as  well  as  making  showmanship  ex- 
ploitation contacts  for  it  should  prove  easy 
to  accomplish.  Sell  the  show  as  merry 
mirthful  amusement  and  it  should  do  better 
than  average  business. 

Catchline:  It's  always  out  of  the  frying 
pan  into  the  fire  for  the  "Old  Professor." 


Undercover  Man 

Paramount  Western  68  mins. 

(Nat'l  Release,  May) 

AUDIENCE  SLANT:  (Family)  The  mix- 
ing of  a  well  contrived  mystery  plot  with 
Western  action  should  result  in  complete 
satisfaction. 

BOX-OFFICE  SLANT:  Rates  with  the 
best  of  this  popular  series  and  should  gross 
accordingly. 

Cast:  William  Boyd,  Andy  Clyde,  Jay  Kirby, 
Antonio  Moreno,  Chris-Pin  Martin,  Nora  Lane.  Esther 
Estrella,  Alan  Baldwin,  Eva  Puig,  Jack  Rockwell,  John 
Vosper.  Credits:  Produced  by  Harry  Sherman.  Di- 
rected by  Lesley  Selander  and  Glenn  Cook.  Screen 
play  by  J.  Benton  Cheney  based  on  characters  created 
by  Clarence  E.  Mulford.  Phootgraphy  by  Russell 
Harlan. 

Plot:  A  series  of  bold  robberies  are  being- 
perpetrated  on  both  sides  of  the  United 
States-Mexico  border.  Law  enforcement  of- 
ficers on  both  sides  agree  that  capture  of 
the  band  will  be  hastened  by  bringing  in  an 
unknown  officer  to  pose  as  a  civilian  and 
have  access  to  both  countries.  Hopalong 
Cassidy  and  his  pals,  California  and  Breezy, 
are  engaged,  but  the  outlaws  are  able  to 
avoid  every  trap.  A  series  of  exciting  situa- 
tions lead  to  the  perfection  of  a  scheme  that 
ambushes  the  gang  and  unmasks  the  unsus- 
pected leader. 

Comment:  A  "whodunit"  angle  that  com- 
pares with  the  best  of  the  mystery  films, 
coupled  with  excellent  continuity  and  some 
very  fine  photographing  of  night  chases  and 
audience-confusing  sequences,  will  hold  in- 
terest at  high  pitch  from  start  to  finish.  The 
standard  Western  action  and  atmosphere, 
while  pleasing  and  filled  with  gun-play  thrills, 
become  subordinated  to  the  suspense  angle, 
and  the  denouement  is  so  adroitly  concealed 
that  spectators  will  be  kept  guessing  until 
the  closing  reel.  Boyd  is  at  his  best.  Andy 
Clyde's  comedy  is  injected  at  just  the  proper 
intervals  and  other  players  meet  all  expecta- 
tions. 


Syncopation 

Musical  Romance  Drama 


RKO-Radio 


88  mins. 


(Block  No.  6— Nat'l  Release.  May  22) 

AUDIENCE  SLANT:  (Family)  Principal 
appeal  probably  will  be  to  the  younger 
element  and  those  who  get  a  thrill  out  of 
modern  hot  musical  rhythm. 

BOX-OFFICE  SLANT:  An  exploitation 
show.  One  that's  wide  open  for  such  tactics 
which,  as  exemplified  by  Benny  Goodman  a 
few  years  ago,  used  to  have  the  jitter- 
bugs tumbling  over  each  other  in  the  aisles 
of  theatres  he  played. 

Cast:  Jackie  Cooper,  Bonita  Granville.  Adolplie 
Menjou,  George  Bancroft,  Connie  Boswell,  Ted  North. 
Frank  Jenks,  Jessie  Grayson.  Mona  Banie,  Lindy 
Wade,  Peggy  Mclntyre.  Hall  Johnson  Choir  and  Th^ 
Ail-American  Dance  Band.  Credits:  Produced  and 
directed  by  William  Dieterle.  Screen  play  bv  Phili? 
Yordan  and  Frank  Cavett.  From  a  story  by  Valentine 
Davies.  Leith  Stevens,  musical  director.  Photo- 
jraphed  by  J.  Roy  Hunt. 

Plot:  Basically,  "Syncopation''  is  the  story 
of  how  the  music  originated  by  the  negroes 
of  the  deep  South  has  become  the  vogue  of 
the  day,  "Woven  into  the  history  is  the  dra- 
matic love  story  of  a  boy  and  girl  whose 
hearts  pulsed  to  the  throbbing  tempo  of  that 
music.   It's  the  story  of  a  girl,  who  though 


she  met  tragic  disappointments,  inspired  a 
boy  who  loved  the  same  things  she  loved  to 
become  one  of  the  era's  great  dance  band 
leaders. 

Comment:  The  idea  of  this  picture  is  quite 
different  from  biographies  of  music,  musical 
extravaganza  and  stories  of  composers  to 
which  audiences  have  become  accustomed.  As 
such  it  possesses  a  definite  novelty.  Maybe 
old-timers  who  think  only  of  classical  or 
sweet  music  will  find  it  raucous.  But  if  the 
reactions  of  the  younger  element  in  the  pre- 
view audience  can  be  taken  as  a  criterion, 
the  lads  and  lassies  from  the  'teen  ages  up 
should  come  flocking  in  to  see  it.  As  a  show- 
manship proposition,  "Syncopation"  is  wide 
open  for  tie-ups  with  local  dance  bands,  radio 
broadcasting",  phonograph  record  shops,  cafes 
and  night  clubs.  It  calls  for  a  circus  type  of 
exploitation  in  which  the  names  of  the  indi- 
vidual members  of  the  Ail-American  Dance 
Band,  who  provide  the  sock  climax,  should 
be  capitalized  to  the  limit.  Also,  the  reputa- 
tion that  Jackie  Cooper  has  for  off-stage  jam- 
sessions  should  be  played  up.  Every  effort, 
however,  should  be  directed  to  arousing 
younger  generation  interest.  The  picture  was 
designed  to  catch  their  fancy.  Whip  up  their 
enthusiasm  for  it  and  they  should  furnish 
sufficient  admissions  to  make  it  a  paj'ing 
proposition. 

Catchline:  "A  pulse-quickening  carnival  of 
jazz  and  jive." 


Mexican  Spitfire  Sees  a  Gliost 

RKO-Radio  Comedy  70  mins. 

(Block  No.  6— Nat'l  Release,  June  26) 

AUDIENCE  SLANT:  (Family)  Very 
good  laugh  medicine  for  average  patronage. 

BOX-OFFICE  SLANT:  You  can  promise 
them  lots  of  giggles  and  a  few  loud  guffaws. 

Cast:  Lupe  Velez,  Leon  Errol,  Charles  (Buddy) 
Rogers,  Elisabeth  Risdon,  Donald  MacBride,  Minna 
Gombell,  Don  Barclay,  John  Maguire,  Lillian  Ran- 
dolph, Manton  Moreland,  Harry  Tyler,  Marten  Lamont. 
Credits:  Produced  by  Cliff  Reid.  Directed  by  Leslie 
Goodwins.  Original  screen  play  by  Charles  E. 
Roberts  and  Monte  Brice.  Photography  by  Russell 
Metty. 

Plot:  While  his  employer  goes  moose  hunt- 
ing the  trusted  employe  of  a  titled  English- 
man is  required  to  entertain  guests  of  the 
nobility  at  his  employer's  country  house.  The 
place  has  been  vacant  so  long  that  a  band 
of  crooks  have  set  up  operations  in  the  base- 
ment and  managed  to  scare  away  the  ser- 
vants. The  employe  impresses  his  aunt,  as 
hostess,  and,  when  circumstances  keep  both 
from  meeting  the  arriving  guests,  calls  on  his 
uncle  and  his  tomboyish  Mexican  wife  to 
go  to  the  station.  The  latter  pose  as  butler 
and  maid  and,  when  the  guests  threaten  to 
leave  insulted  because  of  their  host's  absence, 
the  uncle  makes  use  of  his  knack  for  imper- 
sonations and  poses  as  the  Englishman.  The 
arrival  of  the  real  host  complicates  matters 
and  Ijrings  about  a  series  of  situations  that 
set  a  lively  pace  of  laugh  action  that  wrecks 
the  place  for  an  explosive  climax. 

Comment:  The  story  starts  right  off  with 
Errol  engaged  in  the  wobble-legged,  bottle- 
tipping  maneuvers  that  audiences  have  found 
e.xtremely  funny  for  years,  Lupe  also  breaks 
into  the  footage  in  her  usual  hoydenish  man- 
ner. The  major  portion  of  the  laugh  situa- 
tions are  based  on  the  contrast  of  the  actions 
of  this  pair  against  the  taut  English  poise  of 
the  two  guests,  who  also  get  quite  funny  at 
times.  The  fact  that  part  of  Errol's  disguise 
consists  of  hair  clipped  from  a  dog  results 
in  one  sequence  that  will  account  for  con- 
siderable glee  among  younger  members  of 
the  audience.  When  the  crooks  decide  to 
scare  away  the  guests,  the  marauding  knight 
in  armor  puts  in  an  appearance  and  starts 
things  toward  the  smashing  climax.  Manton 
Moreland  has  too  little  time  before  the 
camera,  but  does  a  good  job  of  trying  to 
care  for  the  widelv  divergent  likes  and  dis- 


likes of  two  persons  whom  he  considers  to  be 
one  and  the  same.  Other  performers  do  well 
in  their  respective  places.  The  ghost  angle 
is  too  subordinated  to  be  capitalized  on.  Bet- 
ter stick  to  the  star  names  and  the  promise 
of  plenty  of  fun. 

Catchline:  Swap  your  worries  for  a  gob  of 


Tlie  Yukon  Patrol 

Republic  Drama  66  mins. 

(Prod.  No.  124— Nat'l  Release,  April  30) 

AUDIENCE  SLANT:  (Family)  Fast- 
moving  outdoor  action  film  that  should  score 
solidly  with  the  action  fans. 

BOX-OFFICE  SLANT:  Should  draw  well 
if  played  on  the  days  this  type  of  entertain- 
ment is  most  popular — usually  Friday  and 
Saturday  in  most  situations. 

Cast:  iVllan  Lane,  Robert  Strange,  Robert  Kellard, 
Lita  Conway,  Herbert  Rawlinson.  Harry  Cording, 
Bryant  Washburn,  Budd  Buster,  Stanley  Andrews, 
John  Davidson,  John  Dilson,  Paul  McVey,  Lucien 
Prival,  Norman  Willis,  Tony  Paton,  Credits:  Associate 
producer,  Hiram  S,  Brown.  Jr.  Directed  by  William 
Witney  and  John  English.  Screen  play  by  Franklyn 
Adreon,  Norman  S.  Hall,  Joseph  Poland,  Barney  A. 
Sarecky  and  Sol  Shor.  Based  on  Zane  Grey's  "King 
of  the  Royal  Mounted,"  Director  of  photography, 
William  Nobles,     Musical  score,   Cy  Feuer, 

Plot:  When  a  Canadian  scientist  discovers 
a  substance  he  calls  "Compound  X,"  to  be 
used  in  the  treatment  of  infantile  paralysis, 
enemy  scientists  seek  it  for  their  own  pur- 
pose: by  adding  a  little  of  this  and  a  little 
of  that,  they  can  make  magnetic  mines  which 
will  destroy  the  British  fleet.  It's  up  to 
Lane  and  Strange  of  the  Royal  Northwest 
Mounted  Police  to  thwart  the  enemies,  which 
they  do  following  a  series  of  hair-breadth 
escapes. 

Comment:  In  1940  Republic  released  a 
serial,  "Iving  of  the  Royal  Mounted"  (STR 
Aug.  17,  1940,  p.  24),  whose  action  and  sus- 
pense were  spaced  out  over  a  period  of  12 
weeks,  thus  permitting  the  fans  to  recuperate 
between  thrills.  Now,  under  the  title  of 
"The  Yukon  Patrol,"  these  entertainment 
elements  have  been  isolated  and  placed  in  one 
feature-length  capsule  which  all,  save  the  in- 
tellectuals, will  find  easy  to  take.  The  story 
is  essentially  the  same,  but  placing  of  the 
chapter  climaxes  in  one  basket  provides  66 
minutes  of  fast-moving  action  with  scarcely 
a  letdown;  for  the  week-end  thrill  fans,  noth- 
ing could  be  finer.  Hinterland  exhibitors 
should  have  little  difficulty  in  attracting 
patronage  for  "The  Yukon  Peril,"  since  the 
plot  and  the  war  situation  dovetail  closely 
enough  to  permit  the  use  of  timely  ex- 
ploitation angles  that  concentrate  on  thrills 
and  action. 


Tlie  Falcon  Takes  Over 

RKO-Radio       Comedy-Drama       63  mins. 

(Block  No.  6— Nat'l  Release,  May  29) 

AUDIENCE  SLANT  (Family)  A  smooth 
blend  of  comedy  and  semi-mystery  drama. 
Good  production  and  direction  technique  as 
well  as  convincing  acting  accentuate  elements 
audiences  like. 

BOX-OFFICE  SLANT:  Previous  num- 
bers have  established  the  series  as  front- 
running  attractions,  and  this  may  well  serve 
as  top  feature  on  many  programs. 

Cast:  George  Sanders.  Lynn  Bari,  James  Gleason, 
.Mien  Jenkins,  Helen  Gilbert,  Edward  Gargan,  Anne 
Revere,  George  Cleveland.  Harry  Shannon,  Hans 
Cnnried.  Credits:  Produced  by  Howard  Benedict. 
Directed  by  Irving  Ries.  Screen  play  by  Lynn  Root 
and  Frank  Fenton,  Based  upon  character  created  by 
Michael  Arlen.  From  the  novel  "Farewell,  My  Lovely," 
by  Raymond  Chandler,  Photographed  by  George 
Robinson, 

Plot:  A  fearsome  giant  of  a  man  embarks 
on  a  career  of  neck  breaking.    Dumbly  clever 
he  is  alwa>'s  one  step  ahead  of  the  cleverly 
(Continued  on  Page  22) 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


May  9,  1942 


Industry's  Huge  War  Effort  Cited  by  WAC 


Report  by  Harmon  Covers 
Wide  Range  of  Activities  to 
Aid  Home  and  Fighting  Fronts 

A  partial  list  of  the  patriotic  services  which 
the  Motion  Picture  Industry,  through  the  War 
Activities  Committee,  have  already  completed 
and  are  now  engaged  in,  is  contained  in  a  report 
from  the  office  of  F.  S.  Harmon,  executive 
vice-chairman  of  the  WAC.  The  report  in- 
cludes expressions  of  appreciation  from  Secre- 
tary of  War  Stimson,  General  H.  H.  Arnold, 
head  of  the  Special  Services  (Morale)  Branch 
of  the  War  Department,  and  others,  acknowl- 
edging the  unselfish  and  patriotic  attitude  of  the 
industry. 

Heading  the  list  is  the  item  of  1200  prints, 
16mm,  of  161  features  and  more  than  200  short 
subjects  that  have  been  turned  to  the  War 
Department  for  free  exhibition  to  "persons  in 
uniform"  in  combat  areas  abroad.  Film  manu- 
facturers donated  the  raw  stock  and  labortories 
billed  the  distributors  only  for  actual  printing 
costs  on  these  subjects. 

The  distribution  of  Victory  Films  since  Pearl 
Harbor  has  run  into  unprecedented  figures 
headed  by  a  total  of  46,738  theatre  exhibitions 
of  the  Army  recruiting  trailers.  Disney's  "New 
Spririt"  and  "Calling  All  Workers"  follow  in 
lesser  but  highly  impressive  booking  figures. 
The  13,950  theatres  that  have  pledged  exhibi- 
tion time  to  the  subjects  have  played  almost 
200,000  engagements  of  the  Victory  films  be- 
tween Pearl  Harbor  and  March  26th. 

The  Special  Events  Committee  of  the  Drives 
Division  has  perfected  plans  and  secured  the 
co-operation  of  the  March  of  Dimes  organiza- 
tion to  put  over  the  campaign  in  theatres  for 
Army-Navy  Relief  Funds,  May  14th  to  20th. 
For  this  drive  a  special  trailer  featuring  Gary 
Cooper  was  made  by  the  Hollywood  Division 
and  the  theatre  organization  has  set  a  goal  of 
twice  the  amount  garnered  for  the  Infantile 
Paralysis  Fund. 

The  Hollywood  Victory  Caravan  is  now  visit- 
ing important  cities  in  the  interest  of  this  fund 
and  the  Newsreel  Division  is  not  only  publicizing 
the  personal  appearances  of  these  stars  to  stim- 
ulate interest,  but  every  issue  of  news  contains 
clips  of  importance  to  the  national  understand- 
ing of  the  war  in  which  the  nation  is  engaged. 

While  no  theatre  collections  are  contem- 
plated, the  USO  Drive  for  $32,000,000,  May 
11th  to  July  4th,  is  expected  to  meet  with  out- 
standing success.  The  Hollywood  Division  is 
producing  a  10-minute  short  for  distribution  in 
the  13,950  pledged  theatres  and  has  agreed  to 
provide  screen  personalities  for  a  limited  num- 
ber of  USO  events. 

The  Theatres  Division  is  going  wholeheart- 
edly at  the  drive  for  the  Sale  of  War  Bonds 
and  Stamps  in  theatres.  Joseph  Bernhard,  S.  H. 
Fabian,  Harry  Brandt  and  Adolph  Zukor  voted 
to  institute  this  activity  in  theatres  starting 
May  30th  and  continuing  for  the  duration.  The 
successful  experiences  of  the  several  hundred 
theatres  who  have  been  selling  bonds  and 
stamps  are  being  used  in  forming  the  plans 
for  the  nationwide  effort. 

The  Hollywood  Division,  Y.  Frank  Freeman, 
Chairman,  will  release,  through  the  co-operation 
of  the  newsreels,  a  140-foot  trailer  featuring 

14,147  "Y'  Film  Pledges 

14,147  theatres  now  have  signed  pledges  to 
run  all  Victory  Films  and  to  co-operate  to  the 
fullest  extent  with  the  War  Activities  Com- 
mittee of  the  Motion  Picture  Industry  in 
presenting  these  war  films  to  the  public. 


Big  Parade  for  New  York 

Leo  Brecher,  chairman  of  the  New  York  metropolitan  committee  of  the  Army-Navy  relief 
campaign  of  the  Motion  Picture  Industry,  announced  that  Nicholas  M.  Schenck  and  Stanton  Griffis 
will  be  grand  marshalls  of  the  parade  scheduled  to  launch  the  campaign  on  May  14th.  Edward  C. 
Dowden,  in  charge  of  the  parade,  reported  that  there  would  be  1,000  Army  marchers  and  a  similar 
number  of  Navy  personnel  as  well  as  1,000  uniformed  members  of  the  American  Women's  Voluntary 
Services,  in  the  line  of  march. 

The  Bookers  Club  of  New  York  have  agreed  to  assign  members  to  take  up  collections  in  theatres 
curing  the  campaign  and  film  salesmen  who  have  been  lining  up  theatres  report  almost  100  per  cent 
co-operation. 


Dorothy  Lamour  as  an  aid  to  the  campaign. 

Great  progress  has  been  made  in  getting  the 
critical  material  needs  of  the  industry  favorably 
considered  by  the  War  Production  Board.  At 
the  suggestion  of  Donald  Nelson,  the  Bureau  of 
Advisory  Committees  of  the  WPB  have  ap- 
pointed two  committees  of  its  own  selection 
from  the  industry,  one  to  represent  producers 
and  distributors  and  the  other  to  represent 
exhibition.  In  official  conference  with  these  two 
groups,  April  21-22,  the  essential  nature  of  the 
service  of  motion  pictures  in  wartime  was 
recognized  again  and  steps  taken  to  devise  ways 
and  means  for  conserving  critical  materials,  use 
of  substitutes  and  generally  assisting  in  the 
transition  of  the  industry  to  a  war  economy 
basis  without  interfering  with  the  flow  of  films 
needed  for  the  maintenance  of  civilian  and  mili- 
tary morale  at  home  and  abroad.  Officers  of 
WPB  were  willing  to  allow  a  six  months' 
trial  period  to  permit  the  industry  to  demon- 
strate its  own  capacity  for  achieving  through 
voluntary  conservation,  a  more  substantial 
saving  in  materials  than  could  be  attained 
by  setting  a  rigid  limitation  order. 

Colonel  Darryl  F.  Zanuck,  Vice-Chairman  of 
the  Hollywood  Division  of  the  WAC  and 
Chairman  of  the  Research  Council  of  the 
Academy  of  Motion  Pictures  Arts  and  Sciences, 
reported  that  since  January  14,  1941,  the  Re- 
search Council  has  completed  and  delivered  to 
the  War  Department  63  training  films  totaling 
157  reels  and  that  14  subjects  with  a  total  of 
another  72  to  75  reels  are  now  in  production. 


Al  Jolson  Buys  $25,000  Bond 
for  Seats  at  "Yankee"  Premiere 

Al  Jolson,  the  granddaddy  of  talking  picture 
stars,  has  bought  $25,000  in  War  Bonds  from 
the  U.  S.  Treasury  Department  to  get  two 
seats  for  the  world  premiere  of  "Yankee 
Doodle  Dandy"  at  the  Hollywood  Theatre  on 
May  29. 

First  purchaser  of  a  bond  for  the  premiere 
of  the  Warner  Bros,  picture  was  Mme.  V.  E. 
Wellington  Koo,  wife  of  the  Chinese  Ambas- 
sador to  Great  Britain,  who  bought  a  $1,000 
bond  from  Mrs.  Douglas  Gibbons,  chairman  of 
the  ticket  committee  at  the  War  Savings 
Headquarters,  1270  Sixth  Avenue. 


Newsreels  Boost  Sales 

Paramount  and  20th  Century-Fox  will  set 
newsreel  inserts  in  releases  to  stimulate  interest 
in  the  War  Bond  and  Stamp  Drive  which  will 
be  inaugurated  in  all  theatres  in  the  United 
States  on  May  30th.  Dorothy  Lamour  will  fea- 
ture the  Paramount  reel  of  May  7th,  and  Ty- 
rone Power  will  appear  in  the  Fox  release  of 
May  30th. 


Dorofhy  Lamour  on  Second  Tour 

Dorothy  Lamour,  now  on  her  second  cross- 
country war  bond  sales  tour  for  the  United 
States  Treasury  Department,  arrived  in  New 
York,  Tuesday,  after  scoring  impressive  suc- 
cesses during  recent  stops  on  her  schedule. 


Boy  Scout  Drills 
As  Stage  Feature 

Boy  Scout  Fun  Nights  are  proving  good 
patronage  builders  in  houses  where  occasional 
use  is  made  of  the  stage.  The  various  troops 
are  put  in  competition  with  each  other  and 
engage  in  greased  pole  climbing,  missing  chair 
game,  pie  eating,  boxing,  wrestling,  dart  throw- 
ing (at  pictures  of  Hitler,  Mussolini,  and  the 
Japs)  and  other  contests  that  ofifer  possibilities 
of  action  pleasing  to  the  general  public. 

Most  of  the  theatres  find  that  a  set  amount  of 
money  divided  60  per  cent  to  the  winning 
troop  and  40  per  cent  to  the  losing  troop  is 
most  desirable.  The  money  is  put  into  the  Scout 
Camping  Fund  or  used  to  help  clear  other  ex- 
penses of  the  local  organization. 

Boy  Scouts'  activities  always  get  fine  local 
response  and  putting  a  little  showmanship  into 
the  presentation  of  the  Fun  Nights  has  in- 
creased attendance  and  gone  over  well  with 
audiences  in  the  houses  that  have  reported. 
Laundries  supply  coveralls  for  the  greased  pole 
climbing  and  other  games  that  are  hard  on 
clothing  in  return  for  stage  mention  of  the 
contribution. 


Hollywood  Goal  $300,000  Weekly 

{Continued  from  Page  9) 

chase  a  hundred  bombers  a  year  and  Miss 
Fontaine  suggested  that  the  Hollywood  system 
be  set  in  motion  by  every  industry  and  business 
in  the  country.  The  employees  of  all  studios  and 
in  any  and  all  capacities  are  to  take  part  and 
those  approached  have  already  pledged  approxi- 
mately $100,000  per  week  with  the  promise  of 
$150,000  by  the  end  of  the  current  week.  Prior 
to  the  unified  ef¥ort,  the  industry  and  allied 
business  employees  were  purchasing  an  average 
of  $30,000  weekly. 


Historic  Texas  Rally 

Show  business  went  over  the  top  in  Texas 
last  week  when  Karl  Hoblitzelle,  head  of 
Interstate  Circuit,  presided  at  a  patriotic  gath- 
ering of  men  and  women  of  the  theatre 
business  at  the  Palace  Theatre,  Dallas. 

The  occasion  was  the  Texas  Motion  Picture 
Industry's  War  Bond  Rally.  Hoblitzelle 
launched  the  movement  for  a  100  per  cent 
declaration  by  all  of  the  members  of  show 
business  in  Texas  to  allot  10  per  cent  as  a 
"nest  egg"  for  the  future  by  the  regular  pur- 
chase of  War  Bonds. 

In  response  to  the  Hoblitzelle  call  for  vol- 
untary subscription  to  the  10  per  cent  plan, 
all  of  the  members  of  the  assemblage,  repre- 
senting executives  of  theatre  circuits,  inde- 
pendent theatre  owners,  all  employes  of  the- 
atres and  exchanges  and  labor  organizations, 
pledged  themselves  to  join  the  movement. 

By  acclamation,  the  gathering  elected  Mr. 
Hoblitzelle  "commanding  general  of  the  Texas 
Motion  Picture  Industry." 


T, 


HE  MOST  WIDELY  DISCUSSED 


PICTURE  OF  THE  YEAR  WILL 


HAVE    THE    MOST  TALKED 


ABOUT    PREMIERE    IN  THE 


HISTORY   OF   THE  INDUSTRY! 


No  story  has  to  stirred 
t/ie  nation  since  "Gone 
With  The  Wind"!  More 
than  )0,000,000  people 
ad  it  in  Reader's  Digest ! 


III 


OPENS 
MAY  12 
NEW  YORK'S 
ASTOR  THEATRE 
AT  ADVANCED 
PRICES 


TYRONE  POWER  .  JOAN  FONTAINE  >n  "THIS  ABOVE  ALL"  By  Eric 
Mgiit  •  Produced  by  Darryl  F.  Zanuck  •  Directed  by  Anatole 

rak  with  Thomas  Mitchell  •  Henry  Stephenson  •  Nieel  Bruce 
lys  Cooper  •  Philip  Menvale  •  Sara  Allgood  •  Alexander  Knox 
Screen  Play  by  R.  C.  Sherriff 


SHOWMEN'S    TRADE  REVIEW 


May  9,  194,2 


Unselfish  Service  to  Community 
Base  of  Effective  Institutional 


Attaining  for  your  theatre  a  place  at  the  apex 
of  public  opinion — a  coveted  spot  among  the 
cherished  institutions  viewed  by  the  populace 
as  indispensable  to  the  general  progress  and  wel- 
fare of  the  community,  is  a  job  entirely  apart 
from  the  selling  of  any  one  or  more  pictures. 

There  are  certain  rare  instances  where  the 
two  may  be  merged,  but,  generally  speaking, 
the  procedure  calls  for  efifort  that  emphasizes 
character  and  unselfish  interest  in  the  welfare 
and  general  good  of  others  rather  than  the 
merit  of  your  product.  Your  purpose  must  be 
definitely  directed  to  inspire  business  confidence 
and  trust,  and  these  public  favors  are,  like  per- 
sonal friendships,  bestowed  only  after  proof  of 
common  understanding  and  good  will. 

Study  Myriad  Human  Equat-ions 

An  exhaustive  study  of  the  myriad  human 
equations  that  prevail  in  the  area  covered  by 
your  enterprise  is  essential.  It  is  the  nature 
of  people  to  bestow  confidence  only  when  it 
appears  to  be  merited ;  to  extend  friendship  and 
help  to  those  who  are  themselves  friendly  and 
helpful ;  to  give  confidence  to  concerns  and  per- 
sons who  have  proven  their  right  to  respect ;  to 
confer  favors  on  those  that  are  well  known  and 
judged  to  be  honorable  and  unselfish. 

For  these  reasons  the  eftort  you  put  forth 
to  make  a  public  institution  of  your  theatre  must 
be  of  the  informative  service,  and  common  in- 
terest order  rather  than  of  the  pressure  type. 
Of  necessity  it  must  be  conceived  and  executed 
unselfishly  to  further  the  interests  of  those  to 
whom  it  is  directed. 

The  merchandise  you  market — pictures — is  the 
universal  language,  understood  by  everyone  and 
attracting  the  interest  of  all  creeds,  classes, 
races,  and  ages.  The  general  atmosphere  of  the 
theatre  is  soothing,  relaxing,  and  conducive  to 
the  desired  receptive  mood  that  promises  the 
greatest  success  for  community  efifort  of  all 
kinds  and  the  creation  of  common  understand- 
ing. 

Your  theatre  is  the  logical  center  of  com- 


CIILMM  SfSTERS 


OHKiiict  a  contest 


.CASH  f«<i» 


Dance  the  Twin  Beds  Rhumba 

If  your  eyes  are  good  or  you  possess  a  magnifying 
glass,  the  cut  above  explains  itself.  But  just  to 
be  on  the  safe  side,  we'll  tell  you  that  for  the 
showing  of  United  Artists'  "Twin  Beds"  at 
Loew's,  Houston,  Texas,  a  Twin  Beds  Rhumba 
contest  was  held  in  the  Empire  Room  of  the  Rice 
Hotel.  Shown  above  are  the  Callahan  Sisters  who 
demonstrated  the  dance.  They  are  pointing  to  one 
of  the  signs  announcing  the  Houston  contest. 


munity  life.  It  is  the  hub  around  which  all  effort 
for  the  general  good  should  revolve.  It  is  the 
point  most  suitable  for  dissemination  of  infor- 
mation, or  instruction,  about  events,  plans,  or 
activities  for  all  factions  of  the  populace. 

You,  as  the  theatre  manager,  are  well  aware 
of  the  potency  of  the  theatre  as  an  instrument 
for  the  creation  and  prosecution  of  deserving 
community  effort. 

Have  you  made  the  necessary  effort  to  im- 
press your  knowledge  on  the  people?  Have  you 
been  generous  in  offering  your  facilities  in  the 
interest  of  affairs  for  the  general  good?  Have 
you  extended  every  effort  to  evidence  your 
willingness  to  participate  unselfishly  in  move- 
ments not  directly  connected  with  theatre  pa- 
tronage ? 

If  you  have  done  these  things  you  are  on  the 
right  track.  But,  if  your  every  act  has  been 
selfishly  confined  to  the  potential  sale  of  tickets 
you  are  not  making  friends,  creating  confidence, 
nor  building  lasting  good  will  for  your  enter- 
prise. 

Start  now  to  offer  yourself  and  your  facilities 
to  the  various  church  and  charitable  groups ; 
the  war  emergency  bodies ;  the  civic  club  drives  ; 
the  agencies  for  the  blind  and  afflicted ;  and  the 
other  varied  efifort  that  is  being  expended  by 
public  and  business  leaders  to  relieve  suffering 
or  further  the  welfare  of  the  community  as  a 
whole. 

It  will  take  time.  It  will  require  effort.  But 
you  will  be  making  friends — the  kind  of  friends 
that  will  stick  by  your  theatre  through  thick 
and  thin. 

And  that  Mr.  Exhibitor,  is  the  reward  for 
institutionalizing  your  theatre. 


"He  Snores?— So  What?"  Says 
Judge — Recommends  Movie  Show 

Ben  Serkowich,  publicity  chief  of  the  Capitol 
Theatre,  New  York,  sent  out  a  publicity  story 
for  the  showing  of  "Twin  Beds"  in  which  the 
"odd  coincidence"  of  a  decision  by  a  judge  was 
no  little  apropos.  The  publicity  story  reported 
the  talk  from  the  bench  by  Justice  Ernest  O. 
Emmerling,  Superior  Court,  Dayton,  Ohio,  last 
week  in  dismissing  a  "snore-victim"  divorce 
complaint. 

The  judge  it  seems  ordered  the  disputants  to 
trade  in  the  family  hairloom — a  double-duty  old 
bundling  job,  for  streamlined  modern  twin 
beds.  As  an  afterthought,  Serkowich's  story 
continued,  the  court  also  ordered  the  disputants 
to  kiss  and  make  up,  and  to  go  see  the  next 
showing  of  "Twin  Beds." 


'Army  Girl'  Gives  Tickets  to 
Soldiers  and  Plugs  Comedy 

Manager  Phil  Phillips  of  Loew's  Warfield 
Theatre,  San  Francisco,  knows  the  value  of 
timeliness  in  showmanship,  that  it's  best  to 
strike  "while  the  iron  is  hot." 

With  the  showing  of  "You're  In  the  Army 
Now,"  he  tied  in  with  the  newspaper  to  publish 
a  picture  of  his  prettiest  usherette,  together  with 
a  story  announcing  that  she  would  appear  in 
khaki  costume  on  the  city  streets  and  that 
soldiers  who  hailed  her  as  the  "Warfield  Girl" 
would  receive  guest  tickets  to  see  the  picture. 

Of  course  the  streets  were  alive  with  men 
in  uniform,  so  the  stunt  attracted  more  than 
average  interest  for  the  picture. 


Spiritual  Angle 
Puts  ^Heaven'  Across 


For  Sh 


owman  narris 


H. 


Urging 
display 


Church-going 
in   the  lobby 
goodwill. 


via  this 
brought 


Exploiting  "One  Foot  in  Heaven"  was  very 
cnoyablc  work,  because  zve  were  trying  to 
create   spiritual   strength,    which    is   so  vital 

for  Victory. 

So  reported 
Manager  Ed 
Harris  recently 
concerning  his 
selling  activi- 
ties for  Warner 
Bros.'  screen 
version  of 
H  a  r  t  z  e  1  1 
Spence's  novel 
when  it  played 
the  Glendale 
Theatre,  Glen- 
dale, Calif. 

Few  theatre- 
men  are  in  the 
showmanship 
spotlight  of 
STR  more  fre- 
quently than 
Harris.  Few 
showmen  have 
succeeded  in  winning  city-wide  goodwill  from 
all  elements  to  such  an  extent  that  co-operation 
is  virtually  assured  on  all  projected  tie-ups.  In 
his  community  it's  Harris  for  Glendale,  Glen- 
dale for  Harris.  Otherwise,  the  following  ac- 
tivities would  not  have  been  possible : 

Arrangements  were  made  for  "One  Foot  in 
Heaven"  to  play  on  Easter  Sunday.  That,  in 
itself,  was  smart  showmanship,  for  Harris 
could  thus  reach  the  majority  of  people  who 
were  attending  church  during  the  Lenten  season. 

Because  the  present  war  has  increased  church 
attendance  at  least  40  percent,  the  Glendale 
manager,  ably  assisted  by  his  energetic  associ- 
ate, Robert  Pik,  climbed  on  the  spiritual  band- 
wagon by  stressing  the  "Go  to  Church"  angle 
in  screen  announcements  and  lobby  displays 
(see  cut). 

This  brought  forth  comments  from  churches, 
schools  and  civic  organizations  on  Harris'  ef- 
forts to  start  a  movement  so  vital  to  the  com- 
munity. Schools  and  churches  permitted  the 
placing  of  advertising  on  "One  Foot  in  Heaven" 
in  their  edifices.  Ministers  mentioned  the  "Go 
to  Church"  campaign  in  their  sermons  ;  princi- 
pals plugged  the  picture  during  general  assem- 
blies. 

Harris  coined  the  slogan,  "Spiritual  Strength 
for  Victory,"  emphasized  it  throughout  his 
campaign.  Church  and  school  leaders  liked  it 
because  of  its  inspirational  effect  on  civilian 
morale. 

At  nearby  Lockheed  Aircraft  Corp.,  the 
Employes  Club  joined  in  the  "Go  to  Church" 
movement  by  publicizing  it  among  40,000  work- 
ers, together  with  the  suggestion  that  they  see 
"One  Foot  in  Heaven." 

Box-office  results  during  the  engagement 
were  far  above  average.  Not  every  theatre- 
man  playing  "One  Foot  in  Heaven"  has  had  the 
success  Harris  achieved ;  not  every  theatreman 
was  in  a  position  to  seek  Church  co-operation. 
How  about  you  ? 


Buy  U.  S.  War  Bonds  and  Stamps 

Buy  to  the  limit  of  your  ability. 


May  9.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  17 


Says  Press  Book  Should  Be  Sales  Catalogue'' 


A  10-point  plan  for  streamlining  press  books, 
as  suggested  by  Norris  Hadaway,  Wilby-Kin- 
cey  Theatres,  Burlington,  N.  C,  was  pub- 
lished in  STR,  issue  of  April  12th.  The  thor- 
ough analysis  of  press  books  which  Mr.  Had- 
away has  made  over  a  period  of  years  went 
further  than  the  outline  which  was  published 
as  the  10-point  plan,  and  consequently  we  sum- 
marize in  this  report  some  of  the  fundamentals 
which  were  detailed  by  Mr.  Hadaway  in  his 
comprehensive  break-down  of  press  books  from 
the  standpoint  of  the  theatreman  exploiting  the 
pictures. 

It  is  important  to  point  out  that  Mr.  Hadaway 
claims  the  fully  adequate  press  book  can  be 
prepared,  in  his  opinion,  only  by  an  organized 
effort  in  which  some  specialist  follows  through 
from  the  time  a  picture  is  put  into  production 
until  the  press  book  is  prepared  and  published. 
He  feels  that  this  is  the  only  way  the  art, 
publicity  and  exploitation  material  which 
makes  the  most  of  a  given  picture's  selling 
points  can  be  co-ordinated  into  practical  cam- 
paigns for  guidance  of  the  exhibitor. 

Mr.  Hadaway,  also,  suggests  that  the  press 
book  should  be  a  "catalogue,"  in  which  sales 
angles  are  outlined  and  classified  and  so  pre- 
sented that  it  forms  a  working  manual  for  the 
theatreman  in  designing  and  executing  all  phases 
of  a  selling  campaign — from  advance  publicity 
to  displays,  merchant  tie-ups  and  all  other  ac- 
tivities. 

The  suggestion  for  careful  preparation  and 
thorough  break-down  of  the  outstanding  sell- 
ing angles  of  each  picture,  advanced  by  Mr. 
Hadaway,  may  be  interpreted  as  a  method  of 
approach  to  the  "fact  column"  advocated  by 
Phil  Chakeres,  Chakeres  Ohio  Theatres — as 
published  in  STR,  issue  of  March  7,  1942.  The 
Chakeres  idea  for  a  "fact  column,"  according 
to  many  showmen  who  have  expressed  com- 
plete agreement  with  the  innovation  for  press 
books,  would  have  a  two-fold  value,  first : 
causing  careful  analysis  of  each  picture  to  give 
the  required  "facts"  in  brief,  tabular  form ;  sec- 
ond :  condense  into  briefest  outline  the  out- 
standing selling  points  to  be  used  by  exhibitors 
in  accordance  with  their  local  conditions,  type 
of  operation,  scope  of  campaign,  etc. 

Standardizing  Necessary  Elements 

In  paraphrased  form  we  present  below  some 
of  the  concrete  suggestions  which  Mr.  Hadaway 
offers  as  a  means  of  making  all  press  books 
more  practical.  Many  of  these  recommenda- 
tions r\o\v  are  regularly  used  by  some  of  the 
distributors,  and  in  one  form  or  another  all  of 
them  are  periodically  presented  in  a  certain 
portion  of  the  press  books.  However,  the 
standard  practice  of  including  certain  very  nec- 
essary elements  in  all  press  books  is  what 
many  exhibitors  declare  is  the  greatest  need 
in  any  effort  to  step-up  the  value  of  material 
for  exploiting  pictures.  Following  are  some  of 
Mr.  Hadaway's  ideas : 

"Information  as  to  national  merchandising 
tie-ups,  magazine  ads,  newspaper  ads,  etc.,  all 
illustrated  .  .  .  the  name  and  address  of  a 
West  Coast  contact  man  for  exhibitors  who 
want  special  exploitation  co-operation. 

"The  advertising  department  should  seek  out 
sources  where  special  accessories,  not  from 
standard  theatre  supply  companies,  are  obtain- 
able, such  as :  backgrounds  of  bathing  beach 
scenes,  Army,  Navy,  football,  tennis,  bamboo 
paper,  Florida  moss,  palm  trees,  and  other  ef- 
fects now  evident  in  the  window  decorations  of 
department  stores.  The  address  of  the  concern 
supplying  and  the  price  to  be  charged  should 
also  be  furnished. 

''.^t  least  one  or  two  set  piece  ideas,  illus- 
trated with  pen  and  ink  drawings  .  .  .  front 
suggestions,  similarly  treated.  Stunt  sugges- 
tions of  a  specific,  rather  than  general  out-of- 
file,  nature  .  .  .  advice  as  to  where  to  get  sup- 
porting material  such  as  costumes,  etc.,  and  at 


Amplifying  Norris  Hadaway's 
Recommendations  forMak  ing 
the  "Streamlined"  Press  Book 


what  prices  .  .  .  illustrate  such  recommended 
stunts. 

"No  suggestions  for  merchant  co-op  pages 
that  have  no  genuine  merit  .  .  .  illustrated  to 
insure  theatre  getting  50-50  break.  Street 
ballyhoo  .  .  .  illustrated  and  with  information  as 
to  source  of  costume,  price,  etc.  Novelties  to 
be  worked  up  on  as  many  pictures  as  possible. 
Suggestions  for  tie-ups  with  sports,  play- 
grounds, bridge  clubs,  etc. 

"Curtail  canned  stories  for  newspaper  pub- 
licity and  substitute  usable  art  layouts  .  .  . 
feature  stories  with  supporting  art  .  .  .  some 
press  books  contain  as  much  as  50  to  60  per- 
cent canned  stories.  Newspaper  ads  to  be 
more  flexible  .  .  .  copy  and  titles  not  tied  into 
halftone  .  .  .  ads  should  be  drawn  so  they  can 
be  revamped  to  fit  local  requirements  ...  or 
arrange  to  supply  a  page  containing  elements 
for  ad  writers  showing  illustrations,  copy 
groups,  titles,  etc.,  subject  to  arrangement  per- 
mitting the  insertion  of  desired  local  angles. 

"Some  companies  occasionally  put  emphasis 
on  radio  advertising — others  have  consistently 
good  material  .  .  .  but  all  should  recognize  ra- 
dio as  one  of  the  strong  ad  mediums  of  the 
day  and  one  that  cannot  be  used  haphazardly. 
Have  "platters"  made  of  such  skits  from  pic- 
tures in  which  stars  appear,  leaving  out  the 
commercials,  for  use  later  by  smaller  stations 
in  connection  with  local  showing  of  the  film. 
Instead  of  running  copy  in  print  to  be  an- 


nounced over  air,  make  copy  available  on 
"platters"  using  coast  stars  or  good  announcers. 
Information  as  to  the  radio  appearances  or 
contracted  programs  on  which  stars  or  fea- 
tured players  appear  together  with  the  net- 
work carrying  the  program.  All  pictures 
should  have  some  radio  advertising  material 
available. 

"Generally  the  same  fault  exists  with  paper 
as  with  ads.  Too  many  times  the  title,  cast  or 
copy,  ruins  a  good  illustration  that  might  be 
used  as  a  cutout  .  .  .  designers  should  figure 
some  way  to  give  exhibitors  possibility  of  extra 
use  of  paper." 

Mr.  Hadaway  does  not  look  upon  his  recom- 
mendations as  a  pattern  that  should  be  fol- 
lowed but  as  one  individual's  thoughts  of  what 
a  "campaign  catalogue"  should  contain,  and 
says :  "If  it  opens  schools  of  thought  for  other 
improvements  it  is  not  in  vain." 


'Male  Animar  Sends  Bouquets  to 
Sororities;  Conner  Nets  Publicity 

A  novel  stunt  that  "broke"  the  front  pages  of 
several  newspapers  was  staged  by  Manager 
Marlowe  Conner  of  the  Capitol  Theatre,  Madi- 
son, Wis.,  for  "The  Male  Animal." 

About  ten  days  before  opening  date  he  sent 
flowers  to  the  17  sororities  on  the  State  Uni- 
versity campus.  Attached  to  each  bouquet  was 
a  small  card  with  a  "boy  chases  girl"  cartoon 
picked  up  from  the  press  book,  and  a  short 
catchline  signed  by  "The  Male  Animal." 

Girls  on  the  campus  tried  to  track  down  the 
man  who  sent  the  flowers,  and  before  it  was 
discovered  that  the  local  theatre  was  plugging 
a  film,  the  title  had  become  the  talk  of  the 
campus,  the  stunt  had  netted  front-page  publicity. 


CONSTANT,  IMPERISHABLE  LOVE  IN  A  CHANGING  WORLD! 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


May  9,  1942 


Members  Added  This  Week 

Chester  Nelson,  State  Theatre,  St.  Peter,  Minn. 
Ray  Brown,  Campus  Theatre,  Ripon,  Wis. 


Henry  Bowers  Joins  List  of 
'Hunting  License'  Issuees/ 
Ingham  Gets  Idea  from  Ad 

This  week  must  be  "closed  season"  for 
programs  because  our  mail  has  been  extremely 
light.  Even  many  of  the  "regulars"  have  failed 
to  respond,  and  "new  faces"  have  been  few.  But 
then,  the  Program  Exchange,  like  an  elevator, 
has  its  ups  and  downs,  and  this  week  it's  defi- 
nitely having  its  "down."  We  strongly  suspect 
that  that  old  spring  fever  is  partly  responsible 
for  the  decline  in  number  of  programs  received. 
Nevertheless,  we  shall  carry  on  with  what 
material  we  have  on  hand. 

We  see  a  new  name  in  the  mail:  Henry 
Bowers,  manager  of  the  Chief  Theatre,  Casa 
Grande,  Arizona.  Henry  has  utilized  an  idea 
that  has  been  going  the  rounds  for  the  past 
several  weeks.  In  the  form  of  a  handbill,  a 
"Hunting  License"  has  been  issued  by  him 
which  proclaims  open  season  for  the  bagging 
of  Japanese,  with  "ammunition,  transporta- 
tion furnished  by  Uncle  Sam."  The  theatre 
chieftain,  or  Chief  theatreman  (which  should 
it  be?)  advises  his  patrons  that  "before  you 
go  on  this  hunting  trip,  see  Bud  Abbott  and 
Lou  Costello  in  'Keep  'Em  Flying.' "  The 
handbill  must  have  attracted  considerable 
attention.  We  note  that  Henry  uses  good 
judgment  in  building  his  program:  Because 
"Keep  'Em  Flying"  is  a  comedy,  he  has  added 
a  two-reel  dramatic  subject,  "The  Tell-Tale 
Heart."  This  makes  for  just  the  right  bal- 
ance. To  our  knowledge,  this  is  the  first  time 
we've  heard  from  Bowers,  and  we  hope  to 
receive  news  of  his  selling  activities  at  fre- 
quent intervals  from  now  on. 

By  the  way,  Manager  Chris  Christos  of  the 
Lincoln  Theatre,  Chicago,  has  broken  a  lengthy 
period  of  silence  through  the  medium  of  a 
letter  received  by  us  this  week.  It  seems  that 
Chris  has  a  new  slant  on  a  calendar  program 
with  which  he  is  experimenting,  and  he  promises 
to  let  us  see  the  results  real  soon.  Furthermore, 
he  is  toying  with  the  idea  of  putting  out  a 
newspaper-type  program,  and  has  asked  us  for 
samples,  which  we  have  duly  forwarded  to  him. 
If  Chris  puts  his  ideas  into  effect,  we  hope 
we're  one  of  the  first  to  see  the  new  program. 
Anyway,  it  has  been  good  hearing  from  him. 

Close  contender  for  Arnold  Stoltz'  crown 
in  the  promotional  line  is  Manager  Harland 
Rankin  of  the  Centre  Theatre,  Chatham, 
Ontario,  Canada.    He  succeeded  in  getting 

"Your  Application  Blank- 

Clip  and  Mail  Nnn\' 

STR  Program  Exchange 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York,  N.  Y. 

Dear  "Chick": — I  hereby  apply  for  membership  In 
fhe  STR  Program  Exchange.  I  understand  that  entry 
of  my  name  on  this  coupon  signifies  a  willingness 
to  exchange  theatre  programs  with  other  theatres, 
but  involves  no  other  obligation.  Only  managers, 
assistants,  or  men  in  charge  of  programs  eligible. 

Name   

Theatre  

Position   

City   

Stat«  


i|?y-iL-i!!PHn!fiEEH-#!iirL-)"',i-'ii'a'::'ii  ii'  I, 

'==■ 


A  Lesson  in  Showmanship 

A  smart  showman  is  always  on  the  lookout  for 
new  selling  ideas.  Example:  Bob  Ingham,  manager 
of  the  Orange  Theatre,  Orange,  Mass.  Looking 
for  a  new  slant  for  his  program's  front-page 
institutional  sketch,  he  came  across  an  ad  spon- 
sored by  National  Screen  Service  in  the  April  18 
issue  of  STR.  How  he  adapted  its  basic  selling 
idea  to  his  own  situation  is  shown  above.  Take  a 
tip:  watch  other  firms'  ads  for  new  sales  slants. 


another  merchant  to  pay  the  cost  of  a  herald, 
this  time  on  "To  Be  Or  Not  to  Be,"  and  here 
is  the  tie-in  copy:  "YOUR  problem — To  Be 
Or  Not  to  Be — Healthy,  will  be  solved  for 
you  when  you  consult  Roy  W.  Wood, 
Swedish  Masseur,  Electric  Baths,  Sweat 
Baths,  etc."  We  believe  this  marks  the  first 
time  a  theatre  has  made  a  tieup  with  a 
masseur,  but  Stoltz  will  get  around  to  it  yet, 
and  we  hope  many  other  theatremen  follow 
suit. 

If  everything  in  Mack  Jennings'  current  pro- 
gram for  the  Strand  Theatre,  Atmore,  Ala., 
were  eliminated,  except  the  front  page,  we  think 
it  would  still  do  a  strong  job  of  selling.  Thereon 
is  a  photograph  of  two  of  the  screen's  most 
popular  comedians :  Bud  Abbott  and  Lou  Cos- 
tello. That's  about  all  it  would  take  to  arouse 
the  folks'  curiosity. 

The  rotogravure  herald  on  "How  Green  Was 
My  Valley"  is  an  attention-getting  sales  medium, 
and  must  have  done  much  to  build  patronage  for 
the  engagement  of  the  picture  at  the_  Palace 
Theatre,  Greenfield,  Tenn.  Another  outstanding 
film,  "They  Died  With  Their  Boots  On,"  played 
during  the  same  week  at  the  Palace.  Two  top- 
notch  hits  in  one  week  is  something  of  a  record 
for  a  small  town.  We  think  Greenfield  residents 
should  take  pride  in  a  theatre  that  is  interested 
enough  in  providing  good  entertainment  to  make 
it  possible  to  see  two  outstanding  films  within 
seven  days. 

You've  noticed  the  clever  institutional  car- 
toons on  the  front  covers  of  the  weekly 
program  issued  by  Manager  Bob  Ingham  of 
the  Orange  Theatre,  Orange,  Mass.  As  a 
matter  of  fact,  we've  reproduced  a  number 
of  them  on  this  page  in  the  past,  and  we're 
reproducing  another  (see  cut).  Here  is  proof 
that  Ingham  is  always  on  the  lookout  for 
ideas  that  lend  themselves  to  the  sort  of 
sketches  he  wants  to  use  to  get  results.  In 
this  case,  he  had  noted  an  ad  sponsored  by 
National  Screen  Service  in  the  April  18  issue 
of  STR,  and  ingenious  theatreman  that  he 
is,  decided  to  adapt  the  idea  to  his  program. 
As  you  can  see  from  the  cut,  the  idea  was 
an  excellent  one.   This  should  be  an  incentive 


for  other  showmen  to  scan  the  trade  paper 
ads  for  selling  ideas  that  can  be  adapted  to 
their  own  advertising  and  exploitation.  And 
look  over  the  newspapers  and  fan  magazines, 
for  they,  too,  are  likely  to  contain  ads  with 
a  new  angle  just  right  for  your  situation. 

In  his  front-page  Civilian  Defense  message 
this  week.  Will  Briemann,  skipper  of  the 
Ambassador  Theatre,  Baltimore,  urges  the  pub- 
lic to  "know  your  air  raid  warden."  Reproducing 
excerpts  from  Official  Publication,  No.  3  of  the 
Baltimore  Committee  on  Civilian  Defense,  Brie- 
mann is  doing  a  community  service  in  making 
this  data  available. 

You've  heard  the  song,  A  Perfect  Day, 
haven't  you  ?  It  begins  like  this :  "When  you 
come  to  the  end  of  a  perfect  day  .  .  ."  Well, 
we've  come  to  the  end  of  our  space,  and  we  hope 
you'll  excuse  us  for  a  while  so  that  we  can 
meditate.  Look  for  us  next  week.  And  keep 
on  buying  War  Savings  Bonds  and  Stamps  to 
the  limit  of  your  ability. 

Three  Exhibitors  Score 
with  'Dumbo'  Campaigns 

Campaign  reports  on  "Dumbo"  continue  to 
come  in.  Here  are  three  more,  one  from  the 
far  west  and  two  from  Indiana. 

H.  A.  Gillespie,  advertising  director  of  the 
Liberty  Theatre,  Yakima,  Wash.,  staged  a 
strong  campaign  for  the  Walt  Disney  feature- 
length  cartoon. 

Using  "Dumbo"  stationery,  letters  were  sent 
to  all  principals  and  teachers  in  the  Yakima 
schools  and  ads  placed  in  four  high-school 
papers.  Window  cards  were  distributed  through- 
out the  business  district  and  five  24-sheets,  cred- 
iting the  attraction,  theatre  and  playdate,  were 
posted  one  week  in  advance  of  the  opening 
in  prominent  downtown  locations.  Window  dis- 
plays were  placed  in  three  important  spots  in 
town:  Newberry's  5  &  10  Store  (Dumbo  toys)  ; 
Broads'  Stationery  Store  (Dumbo  Books)  and 
Barnes-Woodin  Department  Store  (Dumbo  rec- 
ords and  sheet  music).  The  "Dumbo"  exploita- 
tion record  was  placed  on  Station  KIT,  in 
addition  to  five  daily  "spots"  for  three  days  be- 
fore the  playdate,  and  special  "Dumbo"  art  was 
used  for  a  2-sheet  stand  and  set  up  on  the 
sidewalk  of  the  theatre-front. 

Gillespie  also  stepped  up  his  newspaper  ad- 
vertising with  the  local  papers,  the  Herald  and 
the  Republic,  using  a  generous  allotment  of  art 
and  feature  material. 

Cocks  Promotes  Store  Tieup 

Manager  Harvey  Cocks  of  the  Paramount 
Theatre,  Fort  Wayne,  Ind.,  tied  in  with  the  G. 
C.  Murphy  &  Co.  S-10-15c  store  for  a  "Dumbo- 
Land"  stunt  as  the  highlight  of  his  campaign. 

Stills,  window-cards  and  mounted  press-sheets 
filled  the  store's  main  corner  window  entrance. 
The  soda  fountain.  Fort  Wayne's  largest,  fea- 
tured "Dumbo"  sodas  and  sundaes  on  back-bar 
streamers,  counter  cards  and  menu  stickers. 
The  sheet  music  and  record  department  plast- 
ered "Dumbo"  stills  and  posters  to  boost  the  sale 
of  Decca,  Bluebird,  Victor  and  Columbia 
records,  and  the  toy  department  featured  Walt 
Disney  books  and  color  crayon  outfits  to  tie 
into  the  Fort  Wayne  Journal-Herald's  four-day 
coloring  contest. 

A  miniature  circus  wagon,  complete  to  the 
minutest  detail  in  gold  and  silver  gilt  and 
trappings,  was  built  by  Jesse  Fine,  publicity 
director  of  the  Grand  Theatre,  Evansville,  Ind., 
to  ballyhoo  his  run  of  the  feature.  Loaded  with 
"Dumbo"  heralds,  it  was  pulled  from  school 
to  school  by  a  circus  clown,  attracting  hosts  of 
children,  and  resulted  in  turnaway  attendance 
at  the  advanced-price  children's  matinee. 


THi  ORDiR  OF  TNf  DAY 

-  •  Sai/ADS  wot! 


Tops  in  revelry,  with  something 
popping  every  second  from 
taps  to  reveille— khaki-wacky 
comedy  . . .  romance  and  toe- 
tapping  tunes... another  timely 
hit  in  the  'FLEET'S  IN  '  style! 


Jerry'*, 
the  berrie* 


May  9,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  19 


Nation's  Theatres  Mobilizing  for  War  Stamp  Drive 

WAC  Prepares  Campaign  to  Help  Exhibitors  Ertlist  80,000,000  American  Moviegoers 


Active  participation  of  every  theatre  in  the 
nation  will  be  enlisted  for  the  industry's  War 
Stamp  and^Bond  drive,  scheduled  to  get  under 
way  May  30.  Directed  by  the  War  Activities 
Committee  of  the  Motion  Picture  Industry 
in  response  to  the  request  of  Secretary  of  the 
Treasury  Henry  Morgenthau,  the  drive  is 
expected  to  mobilize  80,000,000  moviegoers  to 
buy  War  Stamps  and  Bonds. 

A  large  number  of  theatres  in  various  sec- 
tions of  the  country  are  already  engaged  in 
stamp  and  bond  selling  activities.  One  of 
the  most  practical  and  productive  is  that  of 
the  Plaisance  Theatre,  Chicago,  where  Man- 
ager Robert  Griffith  has  organized  the  young- 
sters of  his  community  into  a  Junior  Minute- 
men  Corps  of  America.  Details  of  the  plan 
appeared  in  STR,  April  18,  page  14.  Every 
theatreman  participating  in  the  forthcoming 
drive  should  study  them  carefully. 

Indiana  Test  Drive  Successful 

Typical  of  further  activity  is  the  test  drive 
in  Indiana,  where  sales  were  spurred  by  a 
MacArthur  Week  state-wide  campaign,  with 
local  theatres  utilizing  special  trailers,  placards 
in  lobbies  and  box-office  and  lobby  solicita- 
tions. Campaign  started  several  weeks  ago 
when  trailers  were  screened  urging  women  to 
enlist  for  house-to-house  solicitations.  By  this 
procedure  some  6,000  workers  were  recruited. 
While  MacArthur  Week  was  the  high  point 
of  the  drive,  stressing  of  stamp  and  bond  sales 
is  continuing,  and  will  be  given  even  greater 
impetus  during  the  national  theatre  campaign. 

Houses  operated  by  National  Theatres  have 
also  put  a  number  of  practical  stamp  and  bond 
selling  ideas  into  action.  In  the  southern  dis- 
trict of  the  Inter-Mountain  area,  for  instance, 
managers  have  asked  courtesy  pass-holders  to 
purchase  a  ten-cent  stamp  each  time  they  at- 
tend the  theatre.  The  cashier  keeps  the  stamp 
in  a  personal  album.  When  the  pass-holder 
accumulates  $5  worth,  he  is  given  the  book. 

First  of  the  National  Theatres  chain,  how- 
ever, to  inaugurate  sales  at  theatres  was  the 
Southern  California  division,  where  these  ex- 
tensive and  varied  ideas  have  been  utilized : 

Bathing  beauties  are  teamed  with  soldier 


'Mowing  Down  the  Dictators' 

Already  a  popular  audience-participation  game, 
"Mowing  down  the  dictators"  is  destined  to  win 
even  greater  popularity  when  the  motion  picture 
industry's  War  Stamp  and  Bond  drive  gets  under 
way  May  30.  Lobby  display  features  heads  of 
Mussolini,  Hitler  and  Hirohito  which  patrons  are 
invited  to  "mow  down."  Opportunities:  one  soft 
ball  with  each  ten-cent  stamp,  three  with  a  25- 
cent  stamp.  No  high-pressure  persuasion  is  needed. 


A  Call  to  Service 

Writes  Joseph  Bernhard,  Chairman  of  WAC 
Theatres  Division,  in  part: 

"This  campaign  makes  the  industry  a  part 
of  the  war  effort.  It  gathers  together  all 
theatre  activity,  now  diffused  into  purely  local 
activities,  into  one  mighty  machine  for  war 
work.  .  .  .  Prepare  immediately  to  become  a 
part  of  this  great  enterprise.  .  .  .  Realizing 
what  this  campaign  means  to  you  as  a  show- 
man, citizen,  American,  I  believe  every  ex- 
hibitor will  enthusiastically  ansv/er  this  call 
for  serving  his  country." 


escorts,  sell  stamps  to  audience.  The  soldier 
with  the  beauty  scoring  the  highest  sales  wins 
a  kiss  on  the  stage. 

Victory  Parades  are  held.  Victory  Booths 
are  set  up  in  lobbies,  with  pretty  girls  in 
charge. 

Purchase  of  a  ten-cent  stamp  admits  chil- 
dren to  Saturday  morning  "Slap  a  Jap"  shows. 

War  Bonds  and  Stamps  have  also  been 
highlighted  in  picture  tieups. 

Theatres  not  yet  fully  geared  to  drive  ac- 
tivities will  welcome  the  campaign  book  pre- 
pared by  the  War  Activities  Committee.  Ar- 
rival of  the  manual  at  every  theatre  has  been 
timed  to  permit  setting  up  of  the  various  sell- 
ing suggestions  before  the  actual  drive  begins. 

Admitting  that  the  hardest  part  of  any  cam- 
paign is  the  start,  editors  of  the  manual  have 
stressed  seven  points  on  "how  to  get  started." 
Briefly,  they  are:  (1)  E.xhibitors  should  take 
the  initiative  in  contacting  other  exhibitors  to 
organize  and  "start  the  ball  rolling."  (2)  With 
local  committees  set  up  and  assignments  made 
to  cover  the  many  details  of  the  drive,  arrange- 
ments should  be  made  for  a  spectacular  Decora- 
tion Day  opening  to  coincide  with  national, 
coast-to-coast  celebrations.  (3)  Decision  should 
be  made  as  to  where  the  selling  will  be  done 
around  the  theatre — "lobby,  box-office,  or 
where" — and  an  attractive  display  should  be 
set  up  calling  attention  to  the  sale.  (4)  Ar- 
range for  volunteer  salesladies.  (5)  Call  a 
meeting  of  the  theatre  staff  and  get  everyone 
enthused  over  the  coming  campaign.  (6) 
Stamps,  albums,  posters,  bond  appHcation 
blanks  should  be  obtained  from  the  post  office. 
(7)  Try  to  have  friends  and  neighbors  prom- 
ise to  buy  stamps  and  bonds  so  the  first  day's 
sales  will  be  big. 

Following  a  poll  of  200  theatre  managers  on 
what  method  they  would  prefer  in  selling  the 
stamps,  tabulation  of  the  replies  showed  that 
lobby,  box-office,  candy  stand  and  check  room 
sales  were  preferred,  with  "outside  theatre," 
"friends  and  patrons"  and  "special  ideas"  fol- 
lowing in  that  order. 

Exhibitors  are  urged  to  report  their  stamp 
and  bond  sales  on  a  monthly  basis.  Special 
forms  are  included  in  the  press  book,  and  more 
will  be  supplied  on  request. 

While  the  drive  is  concerned  primarily  with 
the  sale  of  War  Saving  Stamps,  the  Treasury 
Department  has  requested  that  theatres  take 
applications  for  War  Savings  Bonds  ($25,  $50 
and  $100  denominations).  Thus  bond  applica- 
tion forms  should' be  on  hand  at  all  times,  to- 
gether with  pen  and  ink. 

Since  few  theatre  staffs  are  laftge  enough  to 
cope  with  the  work  involved  in  the  campaign, 
the  press  book  points  out  that  the  Civilian 
Defense  organizations  will  provide  workers, 
most  ■  of  whom  "are  uniformed  and  will  look 
attractive  in  your  lobby."  In  New  York,  mem- 
bers of  the  American  Women's  Voluntary  Serv- 
ice volunteered  to  "man"  the  stamp  tables.  Be- 
sides these  groups.  Junior  Leagues,  high 
school,  college,  church  organizations,  patriotic 
societies  and  Girl  Scouts  are  all  sources  from 


which  workers  can  be  obtained  with  little  effort. 

One  important  activity  in  which  all  theatres 
are  urged  to  unite  is  a  nation-wide  poster 
contest,  which  is  described  as  a  "sure-fire 
opportunity  for  newspaper  and  word-or- 
mouth  publicity."  Liberty  Loan  and  War 
Savings  Stamp  posters  played  a  big  part  in 
winning  the  last  war,  and  the  honor  of 
competing  in  this  new  patriotic  effort  should 
be  enough  to  interest  schools  and  children 
without  the  theatreman  finding  it  necessary 
to  offer  prizes. 

A  two-page  spread  consists  for  the  most 
part  of  photographic  evidence  of  test  stunts 
aimed  at  stimulating  sales  of  stamps  and 
bonds.  It  was  found  that  efforts  to  trick  up 
the  drive  with  showmanship  and  selling 
psychology  brought  results.  Here  are  some 
of  the  lobby  stunts: 

Caricatures  of  Hirohito,  Hitler  or  Mussolini 
painted  on  punching  bag.  With  ten-cent  stamp 
patron  gets  one  punch,  with  25-cent  stamp, 
three. 

Borrowed  electric  target  game  gives  patrons 
chance  to  shoot  at  portrait  of  Hitler. 

Newspaper  selects  "average  girl,"  who  sells 
stamps  at  theatre.  Pretty  girls  boost  stamp 
sales. 

Coins  Sink  Miniature  Warships 

Miniature  warships — as  large  as  the  man- 
ager can  obtain — should  be  placed  in  a  recepta- 
cle that  holds  at  least  a  couple  of  feet  of 
water.  Purchasers  of  stamps  put  their  coins 
in  ships.  Idea  is  to  sink  an  enemy  ship  by 
weighting  it  down  with  dimes  or  quarters. 

Although  it  may  sound  gruesome  and  blood- 
thirsty, the  stunt  of  outlining  a  coffin  on 
beaverboard,  with  a  caricature  of  one  of  the 
dictators  painted  within  the  outline,  helps  sell 
stamps  and  bonds.  Patrons  are  invited  to 
"drive  a  nail  in  Hitler's  coffin."  It  is  suggested 
that  the  stunt  be  used  only  a  limited  time,  then 
be  replaced  with  something  else. 

Into  a  hollow  aerial  shell  or  bomb  patrons 
drop  dimes  or  quarters  when  buying  stamps. 

Other  promotional  angles  include  working 
stamp  copy  into  signature  cuts,  spotting  stamp 
slugs  in  ads,  getting  the  newspaper  to  spot 
stamp  slogans  as  cut-offs  between  items,  put- 
ting theatre  name  on  all  albums,  selling  the 
drive  from  the  screen,  etc. 

For  the  exhibitor's  information,  a  page  is 
devoted  to  a  listing  of  State  Administrators  of 
the  War  Savings  Staff,  field  men  of  the  War 
Activities  Committee,  Exhibitor  State  Chair- 
men and  Treasury  Department  Zone  Promotion 
Managers. 


War  Stamp  Lobby  Promotion 

Lobby  stunt  for  the  industry's  War  Stamp  Drive 
is  being  tested  at  Loew's,  Rochester,  N.  Y. 
Patron  gets  chance  to  "put  on  the  freeze  on  the 
Nipponese"  by  buying  25-cent  War  Stamp,  which 
entitles  him  to  limber  up  his  eye  on  sharpshooting 
machine.     Look   at  signs  —  forget   the  girls! 


Page  20 


SHO^^^^IEN'S    TRADE  REVIEW 


May  9,  1942 


You,  Too,  Can  Page  Sugar-Puss  O^Shea 

Class  is  now  in  session.  All  exhibitors  who  didn't  put  on  this  unique  exploitation  stunt  step  to 
the  rear  of  the  room.  That  leaves  Leon  Scott  and  Ken  Carter  of  Schine's  Margie  Grand  Theatre, 
Harlan,  Ky.  Hey,  you  two!  step  to  the  head  of  the  class! 

In  advance  of  the  showing  of  "Ball  oi  Fire,"  Scott  and  Carter  had  an  usher  walk  up  and  down 
the  aisles  paging  "Sugar-Puss  O'Shea."  Planted  in  the  audience  was  the  relief  cashier,  who  after  a 
short  time,  answered  the  summons  and  made  her  way  backstage  as  the  usher  informed  her,  in  any- 
thing but  soft  terms,  that  it  was  time  for  her  act  to  go  on. 

Immediately,  the  trailer  was  screened. 

The  novel  stunt  caused  no  end  of  comment,  according  to  Scott  and  Carter. 
Just  as  soon  as  you  boys  there  in  the  back  duplicate  the  Harlan  showmen's  activity,  you  may 
step  up  and  join  them  at  the  head  of  the  class. 


Marine  Corps  Cooperation  Continues  to 
Highlight  ^To  Shores  of  Tripoli  Premieres 


Marine  Corps  cooperation  throughout  the 
country  is  still  helping  theatre  managers  and 
members  of  the  Hal  Horne  Organization  ex- 
ploitation staf¥  to  attain  precedent-smashing 
exploitation  on  "To  the  Shores  of  Tripoli." 

In  Washington,  where  the  film  opened  at  the 
Palace,  the  campaign 
highlight  was  a  one- 
and-a-half-mile  parade 
in  which  Marines, 
Marine  Corps  League, 
Marine  nurses  and  the 
world-famed  Washing- 
ton Marine  Band  par- 
ticipated. 

In  Oklahoma  City, 
a  civic  celebration 
combined  with  a  strong 
feminine  angle  put  over 
the  film  for  the  Cri- 
terion. Duplicating  a 
stunt  originating  in 
St.  Louis,  a  Maureen 
Corns,  consisting  of 
several  hundred  pretty 
students  of  Oklahoma 
University,  was 
formed.  The  girls 
pledged  themselves  to 
write  lonesome  Ma- 
rines. 

Highlight  of  the 
campaign  took  place 
on  opening  day  when 
the  Mayor  proclaimed 
the  week  of  April  16 
as  Marine  Week.  The 
citizens  witnessed  a 
parade  in  which  mem- 
bers of  the  Marine 
Corps  League,  Re- 
cruiting Officers,  three 
squads  of  specially  dis- 
patched Marines  and 
a  72-piece  band  were 
featured. 

Marine  Week  proc- 
lamations were  also 
issued  in  Wichita, 
Kansas,  and  Buffalo, 

N.  Y.  The  Marine  Corps  League  joined  with 
the  Marines'  Mother  League  to  sponsor  the 
opening  at  the  Miller  Theatre  in  Wichita,  while 
the  BufTalo  engagement  at  the  Great  Lakes 
was  highlighted  by  a  presentation  at  the  co- 
operating BufYalo  Theatre  of  two  choruses  of 
the  Marines'  Hymn  at  each  show  for  a  week 
preceding  the  premiere. 

For  the  day-and-date  engagement  at  the 
Roosevelt  and  Des  Moines  Theatres  in  Des 
Moines,  Drake  University  co-eds  enrolled  in 
the  Maureen  Corps,  the  city  honored  America's 
sea  soldiers  by  proclaiming  Marine  Week,  and 
officers  and  personnel  of  the  Army,  Navy  and 
Marine  Corps  attended  the  premiere. 

In  Houston,  Texas,  Marine  Recruiting  Offic- 
ers were  induced  to  placard  their  recruiting 
cards  in  the  Army  Day  parade  with  mention 
of  the  "To  the  Shores  of  Tripoli"  playdate  at 
the  Majestic.    Liberal  newspaper  publicitv  was 


obtained  as  the  result  of  the  selection  of  Marine 
Queen  on  the  University  of  Houston  campus. 
Another  important  feature  of  the  spot-lighted 
premiere  was  a  parade  by  a  large  detachment 
of  Marines,  especially  dispatched  to  Houston 
for  the  event. 


TO  Tl 

m 


Photographic  evidence  of  triple-threat  "Tripoli"  promotion  in  widely-scattered 
sections  of  the  country  is  visible  above.  1 — Loew  Poll  Manager  Robert  Russell, 
New  Haven,  assisted  by  Herbert  Pickman,  Hal  Horne  exploiteer,  tied  in  the 
patriotic  theme  of  the  20th  Century-Fox  picture  with  local  War  Bond  drives  to 
capture  show-selling  windows  like  that  above.  Music  selling,  tied  to  the 
Marine  Hymn,  was  a  strong  point  of  the  campaign.  2 — Flash  giant  display  used 
over  the  entrance  of  the  Miller  Theatre,  Wichita,  by  Manager  Al  McClure. 
Some  idea  of  the  giant  size  of  the  22x37  spread  can  be  gathered  from  the 
appearance  of  the  usherette  at  the  right.  3 — The  band  plays  The  Star  Spangled 
Banner  preceding  the  "To  the  Shores  of  Tripoli"  premiere  at  the  Fox  Theatre, 
Spokane.  4 — In  conjunction  with  the  film's  opening  at  the  Indiana  Theatre, 
Indianapolis,  Mayor  Reginald  Sullivan  signs  a  "Marine  Appreciation  Week" 
Proclamation.  Flanking  him  are  Staff  Sergeants  Joseph  A.  Drury  and  Charles 
I.  Mendenhall,  recruiting  officers  of  the  Hoosier  capital.  Mendenhall  appeared 
in  the  motion  picture  as  a  Marine  in  training. 

An  outstanding  break  was  obtained  in  Harris- 
burg,  Pa.,  when  a  member  of  the  State  Legis- 
lature commended  the  picture  on  the  floor  of 
the  House.  Wire  services  carried  the  tribute 
from  Representative  Ray  E.  Taylor.  For  the 
opening  night  audience  at  Shea's,  Erie,  a  girls' 
Fife  and  Drum  Corps  paraded  to  the  theatre 
with  Marines  and  recruits,  and  performed  the 
Marines'  Hymn. 

A  special  screening  was  held  at  the  Veterans' 
Hospital  in  Indianapolis,  Mayor  Reginald  Sulli- 
van proclaimed  Marine  Week,  and  publicity 
breaks  were  forthcoming  when  it  was  learned 
that  Recruiting  Sergeant  Charles  Mendenhall 
appeared  as  a  Marine  in  the  picture,  which 
played  at  the  Indiana  Theatre. 

Included  in  the  special  events  at  W'orcester, 
Mass.,  were  the  induction  of  new  recruits  on 
the  stage  of  Loew's-Poli  and  the  singing  of 
the  100-voice  Holy  Cross  Glee  Club. 


Sells  Merchants  on 
Value  of  Names  and 
Obtains  Cost-free  Ads 

The  theatreman  who  gets  his  advertising 
matter  directly  into  the  homes  of  his  potential 
patrons  usually  reaps  a  sizeable  reward  in  ex- 
tra business.  The  procedure,  however,  gen- 
erally runs  into  an  expense  that  makes  the  ac- 
tivity too  costly  for  more  than  occasional  use. 
How  one  ingenious  showman  solved  the  prob- 
lem of  expense :  has  his  advertising  messages 
delivered  right  into  homes  by  the  letter  carrier 
(without  having  to  pay  for  the  postage)  is 
worth  note  and  emulation  in  a  majority  of 
situations. 

The  method  is  simple  and  can  be  duplicated — 
even  elaborated  upon.  The  idea  is  to  contact 
merchants — chiefly  those  selling  on  credit — who 
have  need  for  rather  extensive  regular  mailings. 
Most  of  these  concerns  mail  bills  on  the  10th 
or  25th  of  the  month,  which  opens  up  the 
avenue  for  twice-a-month  use  of  inserts  adver- 
tising the  theatre  and  its  attractions. 

There  is  no  use  seeking  such  co-operation 
from  the  local  merchants  unless  the  theatreman 
first  has  the  merchants  thoroughly  sold  on  the 
value  of  pictures  as  a  master  salesman  who 
works  constantly  and  effectively  to  create  the 
desire  for  buying  the  things  the  merchant  has 
to  sell.  The  use  of  picture  personalities  as 
leading  attractors  for  advertising  such  as  Lux, 
Chesterfield,  etc.,  is  guarantee  enough  that  the 
screen  personalities  have  the  power  to  attract 
and  persuade  people  to  buy  the  advertised  ar- 
ticle. 

Preparation  of  inserts  for  the  mailings  of  the 
merchants  is  all  that  is  neded  to  get  the  mes- 
sage home  to  your  prospective  patrons.  This 
is  where  the  superior  values  of  the  movies  and 
the  showman's  way  of  presenting  a  message 
more  than  pays  the  co-operating  merchant  for 
the  cost  of  printing  and  the  willingness  to  in- 
clude such  materials  with  all  his  messages 
or  letters  to  customers. 

According  to  the  theatreman  who  has  worked 
up  this  effort  to  a  high  point  of  efficiency,  a 
card  3  by  5  inches  is  the  best  for  the  purpose. 
Your  copy  must  not  use  star  names  to  endorse 
merchandise — make  the  copy  inferential,  such 
as :  "Madeleine  Carroll  looks  stunning  in  her 
latest  picture  'My  Favorite  Blonde,'  coming  to 
the  blank  theatre  next  Wednesday.  You,  too, 
will  look  stunning  in  one  of  our  new  (dress, 
suit,  etc.)  Why  not  drop  in  and  see  our  at- 
tractive new  styles?"  (For  furniture,  use  the 
inference  of  the  beautiful  settings  that  are  pic- 
tured in  your  film  and  for  jewelry,  usually 
there  are  rings,  necklaces,  etc.,  in  evidence. 

Make  sure  the  co-operating  merchant  uses 
stills  from  your  picture  to  decorate  his  win- 
dow, and  you  might  prevail  on  him  to  men- 
tion the  star  and  picture  in  his  newspaper  ad- 
vertising. You  can  ask  for  a  lot  of  effort  in 
return  for  the  use  of  the  name  of  a  picture 
star  if  you  do  a  good  job  of  selling  the  prestige 
of  your  theatre,  the  popularity  of  the  player, 
and  the  tremendous  amount  spent  on  advertis- 
ing the  picture  and  players  in  national  and 
local  papers. 


Essays  on  Romances 

Readers  of  the  local  News-Post  were  asked 
to  write  about  their  memories  of  when  they  fell 
in  love  as  one  of  the  features  of  the  "We  Were 
Dancing"  campaign  put  over  by  George  Avis, 
Loew's,  Baltimore. 


Screening,  Letters  to  Lawyers 

A  screening  for  the  Better  Films  Organiza- 
tion and  letters  to  every  local  lawyer  were  two 
angles  used  by  Ted  Sheahon,  Orpheum,  Wichi- 
ta, as  part  of  his  campaign  for  "The  Vanishing 
Mrginian." 


I  May  9,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


iSplendid  All-A  round  Campaign  Brings  Swell 
Business  for  Admiral,  Omaha, TMWCTD  Run 


An  American  Legion  rubber-tired  "railroad  engine"  was  used  as  street  ballyhoo  in  connection  with  the 
showing  of  Warners'  "The  Man  Who  Came  to  Dinner"  at  the  Admiral  Theatre,  Omaha.  The  human  ele- 
ments in  the  scene  were  not  identified.  There's  a  sixth  person:  note  his  lower  limbs  at  the  train's  rear. 


That  "The  Man  Who  Came  to  Dinner''  did 
swell  business  when  shown  at  the  Admiral 
Theatre,  Omaha,  is  in  no  small  measure  at- 
tributable to  the  splendid  campaign  staged  in 
advance  of,  and  during  the  run.  Following- 
are  highlights: 

Trailer.  The  trailer  was  projected  seven 
days  in  advance. 

Newspaper.  At  an  expenditure  of  over  a 
hundred  dollars,  33^4  inches  of  newspaper 
advertising  space  was  used,  starting  with 
advance  teasers  and  building  to  the  opening. 
Because  the  picture  came  back  stronger  on 
the  fifth  day  of  its  run,  hold-over  ads  became 
necessary. 

Radio.  A  70-word  announcement  on  Sta- 
tion KOIL  was  promoted  for  the  opening 
day.  On  the  second  day,  WOW  carried  a 
plug  just  ahead  of  the  H.  V.  Kaltenborn 
broadcast.  On  the  third  day,  listeners  of 
KOWH  heard  an  announcement  concerning 
the  picture's  local  engagement. 

Lobby.  One  week  in  advance,  a  tieup  was 
made  with  Carmen's,  ladies'  ready-to-wear 
store  in  downtown  Omaha.  The  merchant 
furnished  the  city's  leading  feminine  model 
who  modeled  dresses  while  seated  at  a  table 
set  for  dinner.  In  front  of  the  table  was  a 
card  carrying  this  copy:  "I'm  waiting  for 
'The  Man  Who  Came  to  Dinner  .  .  ."  This 
was  followed  by  a  description  of  the  dress 
being  modeled,  and  playdate  copy.  The  girl 
caught  male  orbs,  while  the  gowns  stopped 
the  ladies.  A  varietj'  of  five  40x60's  from 
Warner  Bros,  and  National  Screen  Service 
were  placed  in  all  cases  in  the  lobby  and 
foyer. 

Menu  Cards.  Small  pink  cards  were  at- 
tached to  200  menus  in  the  dining  rooms  and 
coffee  shop  of  one  of  Omaha's  busiest 
eateries:  the  Blackstone  Hotel.  The  cards, 
which  carried  tie-up  copj',  were  used  five 
days  in  advance  and  throughout  the  8-day 
run. 

Heralds.  To  patrons  in  the  large  territory 
surrounding  the  theatre  5,500  giant  two-color 
heralds  were  distributed.  Also,  some  were 
posted  in  windows  and  placed  on  counters 
of  stores.  Dry  cleaners  gave  them  out  when 
picking  up  and  delivering  bundles. 

Street  Ballyhoo.  An  American  Legion 
special  rubber-tired  "railroad  engine"  which 
attracted  much  attention  and  was  seen  by 
thousands  of  people,  was  bedecked  with  ban- 
ners carrying  title,  cast,  playdates  and  theatre 
name  {sec  cut).  The  ballyhoo  worked  both 
the  downtown  and  neighborhood  areas  on 
Friday,  Saturdav  and  Sunday  from  11:00 
a.m.  to  3:00  p.m.  and  from  4:30  p.m.  to  6:15 
p.m.  From  6:15  to  9:00  p.m.  it  was  parked 
in  front  of  the  theatre  each  night,  giving  an 


excellent  flash  to  the  front,  and  was  a  real 
attention-getter. 

Staff  Dress.  One  week  in  advance,  ushers 
wore  regular  cloth  spaghetti  bibs  which  had 
been  imprinted  with  an  ad  from  the  press 
book,  with  playdates  beneath.  Hostess,  candy 
vendor  and  cashier  wore  lapel  ribbons. 

In  view  of  all  this  campaigning,  it  is  easy 
to  understand  why  the  film's  engagement  was 
so  successful,  why  it  became  necessary  to 
extpnd  the  run. 

The  Admiral  Theatre  is  operated  by  Blank 
&  Green  Enterprises,  Inc.,  of  which  Ralph 
Blank  is  president. 


Authenticated  Stunts  Used  by  Showmen — 
■you  Can  Use  Them  Too — To  Your  Benefit 


How  a  slide  on  the  screen  and  a  card  in 
the  lobby  kept  a  theatre  from  having  its 
profit  paying  Sunday  shows  fall  victim  to 
the  blue  laws  might  be  of  interest  to  situa- 
tions who  are  allowed  to  operate  on  the 
sabbath  regardless  of  the  fact  that  there 
are  existant  local  laws  that  could  be  brought 
to  light  and  enforced. 

The  manager  of  the  theatre  in  question 
happened  to  come  in  possession  of  facts 
that  led  him  to  believe  that  reformers  in- 
tended soliciting  the  aid  of  the  local  Minis- 
terial Alliance  to  call  upon  officials  for 
enforcement  of  some  age-old  statutes.  He 
immediately  called  upon  all  of  the  church 
heads  in  his  city  and  offered  the  use  of  his 
screen  and  lobby  to  encourage  attendance 
at  places  of  religious  service  on  Sunday 
and  other  days  of  religious  observance. 
His  offer  met  with  ready  acceptance  and  as 
quickly  as  possible  slides  showing  the  time 
of  services  at  various  churches  were  flashed 
on  his  screen  between  every  show  and  a 
large  card  in  his  lobby  was  headed  "Go  To 
Church  Sunday"  with  information  as  to 
time  of  services  and  the  name  of  the 
preacher  presiding  at  each  place  of  worship. 

Needless  to  say,  when  the  meddling  in- 
formers sought  the  co-operation  of  the  min- 
istry they  met  with  a  cool  reception. 


It  Makes  a  Great  Flash 

Ever  Xxy  placing  a  24-sheet  on  the  sidewalk 
in  front  of  your  theatre  ? 


GIRL  FROm 


jifV  U.  S.  UIRR 

snuincs  eonos 


RAY  MIDDLETON  ■  JEAN  PARKER 

JEROME  COWAN  •  ROBERT  H.  BARRAT  •  RAY  MALA  •  RAYMOND  RATION 

O.igin.l  .tory  by  Rob.il  O.mond  C...    •    Sci.in  pl.y  by   Edwj.d  T    U»«  .nd  Rob.,1  Oimord  C.se 

NICK  GRINDE  — Director 

*     A  PtefuUUic  Piotu^  * 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


May  9,  1942 


The  Falcon  Takes  Over 

{Continued  from  Page  13) 

dumb  police.  The  Falcon  has  the  number  of 
the  huge  killer  who  is  always  a  menace  to 
his  terror-stricken  stooge.  But  the  Falcon  is 
after  bigger  game.  His  adventures  lead  him 
into  pleasant  association  with  a  girl  reporter 
and  some  torrid  moments  with  the  glamorous 
woman  in  the  case  before  the  surprise  ending. 

Comment:  The  Falcon  character,  as  de- 
veloped by  George  Sanders  has  been  demon- 
strated to  be  one  of  the  most  potent  con- 
temporary box-office  draws.  The  series  has 
proved  its  popularity  with  audiences,  young 
and  old.  With  those  values  as  a  basis,  selling 
"The  Falcon  Takes  Over"  should  not  be 
difficult.  It  combines  the  merits  of  a  good 
motivating  story  with  those  of  expert  pro- 
duction and  directing  technique  and  believ- 
able acting.  While  the  picture  has  the  full 
quotas  of  drama  and  mystery  to  excite  the 
thrill  emotions,  it  also  bubbles  over  with 
comedy.  Seldom  has  a  so-called  secondary 
picture  contained  so  many  lines  and  situa- 
tions that  provoke  laughter.  Though  the 
"Falcon"  pictures  have  been  around  long 
enough  to  establish  their  entertainment 
worth,  this  number  naturally  won't  fall  into 
the  "sleeper"  classification.  Thus  while  re- 
minding audiences  of  what  the  earlier  issues 
meant  to  them,  definite  steps  should  be  taken 
to  identify  this  as  something  quite  new  and 
different.  The  star,  Sanders,  of  course,  can 
be  sold  and  most  of  the  support  is  so  well 
known  that  their  name  value,  too,  can  be 
exploited.  But  the  hint  that  this  offers  much 
that  is  uniquely  fresh  should  not  be  ignored 
in  advertising  and  publicity. 

Catchline:  Thrills  and  chills  and  laughs  for 
everyone. 


Night  In  New  Orleans 

Paramount  Mystery  75  Mins. 

(Block  No.  6) 

AUDIENCE  SLANT:  (Adult)  A  "Who- 
dunit" that  follows  the  familiar  pattern  of  the 
"Thin  Man"  series,  with  little  success. 

BOX-OFFICE  SLANT:  Okay  for  sup- 
porting spot. 

Cast:  Preston  Foster,  Patricia  Morison,  Albert 
Dekker,  Charles  Butterworth,  Dooley  Wilson,  Paul 
Hurst,  Jean  Phillips,  Cecil  -Kellaway,  William  Wright, 
Noble  Johnson,  Joseph  Pope,  Yola  D'Avril,  George 
Chandler,  Henry  Brandon,  Arthur  Loft.  Credits: 
Directed  by  William  Clemens.  Based  on  a  story  by 
James  R.  Langham.  Directors  of  Photography,  Merritt 
Gerstad  and  Leo  Tover.  Screenplay  by  Jonathan 
Latimer. 

Plot:  A  New  Orleans  detective  tries  to 
recover  some  schoolgirl  love  letters  written 
by  his  wife,  only  to  find  that  the  recipient  had 
been  murdered  just  before  he  broke  in.  Sus- 
picion turns  to  him,  and  his  attempts  to  elude 
the  police  until  he  can  turn  over  the  real 
culprit  form  the  basis  for  some  spine-chilling 
escapades. 

Comment:  Here's  a  neat  little  whodunit 
that  would  have  been  better  with  some  addi- 
tional editing.  As  it  now  stands,  it  hasn't 
enough  movement  to  its  plot  to  make  it 
worthy  of  anything  better  than  a  supporting 
spot  on  a  program  needing  laughs.  It  is  a 
take-off  on  the  "Thin  Man"  series,  with  the 
familiar  pattern  of  the  rattle-brained  wife 
trying  to  help  her  detective  husband.  Most 
of  the  modest  budget  of  laughs  are  due  to 
the  work  of  Preston  Foster.  Others  in  the 
cast  are  capable,  but  are  not  marquee  names. 
Director  William  Clemens  did  his  best  with 


the  material  given  him,  but  never  fully  over- 
came the  handicap  of  the  thin  story.  Pro- 
duction as  a  whole  is  good.  For  exploitation, 
stress  the  similarity  to  the  "Thin  Man" 
series,  and  the  mystery  equally,  in  order  to 
get  the  benefit  of  patronage  from  both  groups 
of  fans. 

Catchline:  "A  wife  who  tried  to  be  'all'  to 
her  husband." 


Dr.  Broadway 

Paramount  Drama  67  mins. 

(Block  No.  6) 

AUDIENCE  SLANT:  (Adult)  Should 
hold  patron's  interest.  A  bit  unusual  in 
some  respects. 

BOX-OFFICE  SLANT:  Good  supporting 
feature  for  a  program  headlined  by  a  strong 
drawing  attraction. 

Cast:  Macdonald  Carey,  Jean  Phillips,  J.  Carrol 
Naish,  Edward  Ciannelli,  Richard  Lane,  Joan  Wood- 
bury, Warren  Hymer,  Frank  Bruno,  Sidney  Melton, 
William  Haade,  Olin  Howland,  Abe  Dinovitch,  Phil 
Arnold,  Mary  Gordon,  John  Kelly,  Francis  Sayles. 
Credits:  Producer,  Sol  C.  Siegel.  Associate  producer, 
E.  D.  Leshin.  Director,  Anton  Mann.  Screen  play  by 
Art  Arthur.  From  a  story  by  Borden  Chase.  Photo- 
graphed by  Theodor  Sparkuhl. 

Plot:  Carey,  a  doctor  who  practices  in  New 
York's  Times  Square  district,  is  asked  by 
Ciannelli,  just  released  from  prison,  to  see 
that  $100,000  he  has  gets  to  his  daughter.  In 
the  course  of  his  efforts  to  accomplish  this 
mission,  Carey  is  forced  to  deal  with  gang- 
sters, to  flee  from  the  police  when  he  is 
suspected  of  Ciannelli's  murder  and  finally 
to  climb  out  on  the  ledge  of  a  building  to 
rescue  Jean  Phillips,  a  stunt  he  was  forced 
to  do  earlier  in  the  picture  when  he  first  met 
her. 

Comment:  Macdonald  Carey's  first  picture 
offers  him  a  good  opportunity  to  live  up  to 
the  many  predictions  made  for  his  success — 
and  he  takes  advantage  of  them  to  the  fullest. 
He  is  best  known  for  his  appearance  opposite 
Gertrude  Lawrence  in  "Lady  in  the  Dark." 
The  picture  is  somewhat  unusual  in  some  of 
its  story  angles,  and  on  the  whole  should 
maintain  audience  interest.  The  story  has 
a  number  of  novel  twists.  There  is  little  of 
the  usual  cops-and-robbers  and  gangster  stuff 
usually  found  in  this  type  of  film — and  this 
is  in  the  picture's  favor.  Performances  are 
generally  good;  Jean  Phillips  looks  and  acts 
a  good  deal  like  Ginger  Rogers.  The  short 
running  time  is  in  the  picture's  favor,  making 
for  speedy  action  and  never  a  dull  moment. 
Sell  it  as  a  saga  of  Broadway.  Use  Carey's 
name  in  advertising — he's  sure  to  build  in 
popularity. 

Catchline:  "He  risked  his  life  to  honor 
his  word  to  a  crook." 


Sweater  Girl 

Paramount     Mystery-with-Music     77  Mins. 

(Block  No.  6) 

AUDIENCE  SLANT:  (Adult)  Swell 
mystery  with  catchy  musical  numbers  for 
appeal  to  those  interested  in  this  type  of 
entertainment. 

BOX-OFFICE  SLANT:  Should  prove  a 
huge  success,  not  only  because  it's  entertain- 
ing, but  because  of  its  already  popular  musi- 
cal numbers. 

Cast:  Eddie  Bracken,  June  Preisser,  Phillip  Terry, 
Nils  Asther,  Frieda  Inescort,  Betty  Rhodes,  Kenneth 
Howell,  Johnnie  Johnston,  William  Henry,  Ella  Neal, 
Minerva  Urecal,  Charles  D.  Brown,  Isabel  Withers, 
Robert  Cherry,  William  Cabanne.  Credits:  Directed  by 
\yilliam  Clemens.  Screenplay  by  Eve  Greene.  Addi- 
tional dialogue  by  Robert  Blees.  Based  on  a  story 
by  Beulah  Marie  Dix  and  Bertram  Millhauser.  Direc- 
tor of  photography,  John  Mescall.  Musical  direction  by 
Victor  Young.  Songs  by  Frank  Loesser  and  Jule 
Styne. 

Plot:  Two  of  the  students  at  a  college  are 
murdered  and  attempts  to  solve  the  murder 
in  the  midst  of  rehearsals  for  their  spring 


campus  review  called  "Sweater  Girl,"  form 
the  basis  for  this  story  of  college  life. 

Comment:  With  an  attractive  title,  a  few 
excellent  musical  numbers  and  a  mystery 
that  is  a  mystery,  in  spite  of  the  laughs,  this 
looks  like  it  should  prove  a  huge  box-office 
success.  The  story  about  some  undergradu- 
ates rehearsing  a  musical  show  and  some 
mysterious  murders,  is  novelly  presented, 
carrying  a  great  deal  of  appeal  to  everyone 
interested  in  this  type  of  entertainment.  The 
one  song  in  particular,  "I  Don't  Want  to 
Walk  Without  You,"  has  been  popular  for 
some  time  and  is  No.  1  on  the  Hit  Parade 
at  the  present,  giving  you  a  good  selling 
angle.  Swell  jobs  are  turned  in  by  Eddie 
Bracken  and  June  Preisser,  who  share  top 
billing.  Standouts  in  the  supporting  cast 
are  Phillip  Terry,  Nils  Asther,  Betty  Rhodes 
and  Frieda  Inescort.  Particularly  good  is 
Betty  Rhodes,  for  she  sings  the  leading  num- 
ber very  attractively  and  turns  in  a  fine 
performance  as  the  chemistry  professor's 
secret  wife.  Splendid  direction  by  William 
Clemens  holds  the  interest  throughout,  never 
once  giving  the  audience  a  chance  to  guess 
the  real  culprit.  Your  best  exploitation  is  to 
tieup  with  music  stores  and  radio  stations, 
for  both  "Walk  Without  You"  and  "I  Said 
No"  have  been  plugged  extensively  on  radio 
and  juke  box. 


Take  a  Letter,  Darling 

Paramount  Comedy  92  Mins. 

(Block  No.  6  ) 

AUDIENCE  SLANT:  (Adult)  One  of 
those  smart,  sophisticated  comedies,  with 
enough  inuendoes  and  hilarious  situations  to 
make  it  just  what  the  doctor  ordered. 

BOX-OFFICE  SLANT:  Type  of  picture 
most  ticket  buyers  are  seeking  these  days. 

Cast:  Rosalind  Russell,  Fred  MacMurray,  Mac- 
donald Carey,  Constance  Moore,  Robert  Benchley, 
Charles  Arnt,  Cecil  Kellaway,  Kathleen  Howard, 
Margaret  Seddon,  Dooley  Wilson,  George  H.  Reed, 
Margaret  Hayes,  Sonny  Boy  Williams,  John  Holland. 
Credits:  Directed  by  Mitchell  Leisen.  Screenplay  by 
Claude  Binyon.  Story  by  George  Beck.  Director  of 
photography,  John  Mescall.  Associate  producer,  Fred 
Kohlmar.    A  Mitchell  Leisen  Production. 

Plot:  A  feminine  advertising  executive 
hires  a  male  secretary  to  pay  attention  to 
the  suspicious  wives  of  her  male  clients. 
Complications  develop  when  the  executive, 
after  hiring  the  secretary  on  condition  that 
there  be  no  romantic  ideas  on  his  part,  falls 
in  love  with  him  herself. 

Comment:  Any  exhibitor  who  allows  this 
sophisticated  comedy  to  fall  into  the  hands 
of  his  opposition,  will  be  letting  one  of  this 
season's  best  pieces  of  entertainment  slip 
from  his  hands.  It  is  one  of  those  smart 
farces,  with  plenty  of  inuendoes  and  hilarious 
situations  that  most  ticket  buyers  are  seeking 
these  days.  Rosalind  Russell  and  Fred  Mac- 
Murray  do  the  best  work  of  their  careers. 
Miss  Russell,  in  particular,  will  not  only 
satisfy  the  women  with  her  beauty,  clothes 
and  ability,  but  the  men  will  go  for  her 
romantic  appeal.  In  his  portrayal  of  the 
tobacco  millionaire,  Macdonald  Carey  regis- 
ters a  personal  hit  and  springs  to  the  front 
rank  of  contenders  for  stardom.  Constance 
Moore  and  Robert  Benchley  are  two  worthy 
of  mention  in  the  top-notch  supporting  cast. 
It  is  Mitchell  Leisen's  expert  direction  of 
the  first-rate  story  by  George  Beck,  plus 
the  "star  cast'  'appeal  that  makes  this  just 
what  the  doctor  ordered  for  escape  enter- 
tainment. There  is  a  natural  tieup  with  stores 
carrying  men's  and  women's  apparel,  and  a 
style  show  might  be  arranged.  Blotter  or 
herald,  carrying  an  inscription  in  shorthand 
and  distributed  to  offices,  could  offer  guest 
tickets  to  those  sending  in  the  best  trans- 
lations. Newspaper  could  feature  a  series  of 
scenes  from  attraction,  with  captions  cut  in 
in  shorthand. 


May  9,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


m 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Vmttv  Club  iSotesf 

JOHN  H.  HARRIS.  NATIONAl.  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Ira  Cohn  Host  at  Weekly  "King  for  a 
Day"  Session;  Jessel,  Tucker  to  Go  fo 
Vets  Hospital  for  Monthly  Show 

Alaurice  Spitaliiy  and  his  charming  wife 
played  hosts  at  the  Family  Jamboree  held  last 
Saturday.  The  fun  started  at  10  :30. 

Alonday  night  brought  our  "King  for  a  Day" 
Dinner.  Ira  Cohn  and  his  20th  Century- Foxers 
were  hosts  at  this  weekly  "bread-breaking-to- 
gether session."  At  the  monthly  meeting,  fol- 
lowing the  dinner,  Chief  Barker  Joe  Hiller 
announced  that  there  will  definitely  be  a  con- 
vention. Further  details  on  this  will  be  forth- 
coming. The  summer  hours  for  the  club  quar- 
ters were  announced  as  being  from  5  p.m.  until 
3  a.m. 

Last  Monday  night  we  had  a  "lump  in  the 
throat"  session  for  our  genial  Bob  Fiske,  Lieu- 
tenant Bob  Fiske  now  of  our  nation's  air  force. 
By  this  time  Bob  is  down  among  the  pilots  in 
Miami  and  while  we'll  miss  his  smiling  face 
around  the  club  we  can  all  rest  assured  that 
he'll  be  a  credit  to  Tent  No.  1  wherever  Uncle 
Sam  has  him  flying. 

The  Barkers  occupied  a  block  of  seats  at  the 
Nixon  Theatre  for  the  opening  of  "High  Kick- 
ers," starring  George  Jessel  and  Sophie  Tucker, 
Thursday,  May  7.  "High  Kickers"  will  be 
another  notch  in  Tent  No.  I's  gun  for  shooting 
the  Vets'  blues.  Modest  George  Jessel  doesn't 
want  it  generally  known  but  he  and  Sophie  are 
going  to  the  Vets  Hospital  for  the  monthly 
Variety  show  there. 

Harriet  Pettit  is  leaving  to  join  Harry  Kal- 
mine's  New  York  Warner  office.  Good  luck, 
Harriet.  Art  England  and  the  missus  are  back 
from  the  Florida  sands.  Phil  Spitalny  was 
among  our  visitors  during  the  past  week.  Phil 
jumped  in,  stayed  long  enough  to  take  Ben 
Staerman  over  in  a  Gin  Rummy  session  and 
then  dashed  off  to  his  train  to  make  a  New 
York  "Hour  of  Charm"  rehearsal.  Some  of  the 
other  guests  around  the  club  were  William 
Misrach,  Joe's  brother ;  Sam  Galanty  of  Wash- 
ington ;  David  Aliller  of  Cleveland ;  and  Wally 
Allen  of  BufTalo. 

Tent  No.  5— Detroit 

Club  Activities  Give  Way  to  Big  Drive 
for  "Victory  Caravan"  Show 

Official  Tent  activities  temporarily  came  to 
a  standstill  over  the  week-end  as  all  Barkers' 
interest  centered  on  the  Hollywood  Victory 
Caravan  show  which  played  the  biggest  one- 
night  stand  ever  in  this  city.  The  show  went 
on  at  the  Michigan  State  Fair  Coliseum  last 
Monday  night. 

The  box-office  goal  set  for  the  Detroit  show, 
proceeds  of  which  go  to  the  Army  and  Navy 
Relief  Fund,  was  figured  at  about  $98,000. 
Local  showmen  worked  on  various  angles  of 
the  publicity  campaign.  Barkers  were  in  the 
thick  of  the  big  advance  publicity  drive,  and  the 
town's  response  to  Caravan  show,  with  its 
glittering  array  of  stars  of  the  screen,  was  an 
all  out  demonstration. 


Tent  No.  13— Philadelphia 

Barkers  Have  Jolly  Time  at  Club 
"Open  House";  American  Legion  Post 
Holds  First  Regular  Meeting 

Following  the  Hollywood  Victory  Caravan 
performance  at  Convention  Hall  last  Saturday 
night,  a  large  crowd  of  Barkers,  their  wives 
and  guests  attended  the  Club's  "Open  House" 
and  enjoyed  a  jolly  time  until  the  wee  hours. 

The  first  regular  monthly  meeting  of  the 


Lou  Golding 


 Meet  tUe  Ckie^l  

Lou  Golding — Albany  Tent  No.  9 

The  Chief  Barker  of  the  recently  re-organized  and 
lusty  Albany  Tent  possesses  a  real  "old  timer"  back- 
ground in  showmanship,  for  Lou  Golding  has  come  up 
through  the  theatre  business 
from  the  days  when  pictures 
played  support  for  live  stage 
talent. 

The  Chief  Barker  of  the 
Albany  Tent  didn't  require 
much  time  to  attain  a  grasp 
of  the  aims,  purposes  and 
goals  of  Variety  Clubs,  for 
Lou  Golding  became  a  Bark- 
er only  a  few  months  ago, 
along  with  several  fellow  Al- 
banyites,  when  Tent  No.  9 
was  reorganized. 

Lou's  full  name — and  this'U 
be  news  to  many  who  have 
known  him  for  years  —  is 
Louis  Ruskin  Golding.  He 
started  in  show  business  in 
1912  with  Proctor's  Newark 
Theatre — has  been  a  theatreman  ever  since.  He  later 
joined  the  Stanley  Fabian  Company  and  still  later 
RKO  Theatres.  He  joined  up  with  Fabian  Theatres, 
for  which  he  is  now  District  Manager,  seven  years  ago. 
Anybody  with  such  a  long  record  and  varied  experience 
in  theatre  business  has  many  anecdotes  to  amuse  and 
amaze  you,  but  Lou  says  the  toughest  assignment  he 
ever  had  to  carry  out  was  the  jumps  he  made  between 
Denver,  Kansas  City,  St.  Louis  and  New  Orleans 
when  he  was  with  RKO.  The  most  amusing  experience 
he  recalls  is  when  he  introduced  a  baby  elephant  at  a 
Rotary  Club  meeting  while  campaigning  for  the  sale 
of  Liberty  Bonds  during  World  War  1. 

Lou  was  born  in  Woonsocket,  R.  I.  He  and  Mrs. 
Golding  (nee  Anna  Louise  Lenz)  have  been  married 
for  20  years.  Their  two  older  boys  are  of  the  exact 
same  age  (sure  they're  twins)  and  are  named  Bernard 
and  Charles,  and  they,  with  their  younger  brother 
David,  attend  Milne  High  School  in  Albany. 


newly  organized  Variety  Club  American  Legion 
Post  was  held  on  Monday  with  Commander 
Henry  Friedman  presiding. 

Barker  Oscar  Neufeld  reports  a  large  num- 
ber of  entries  for  the  "Miss  Philadelphia" 
contest  held  under  his  direction  in  preparation 
for  the  Atlantic  City  "Miss  America"  Pageant 
early  in  September. 

Guests  at  the  club  this  week  included  A.  M. 
Botsford,  New  York;  George  W.  Fitzpatrick, 
Easton,  Pa. ;  Powers  Gouraud,  the  WCAU 
"Night  Owl" ;  and  Barker  Bob  Fisher  of  the 
Detroit  Tent. 


Tent  No.  7— Buffalo 

Chief  Barker  Kozanowski  Appointed  to 
Mayor's  War  Council;  Red  Cross  Unit 
Makes  Notable  Contributions 

A  signal  honor  has  been  paid  the  Variety  Club 
in  the  appointment  of  Chief  Barker  Stanley 
Kozanowski  as  a  member  of  the  Mayor's  War 
Council.  The  first  meeting  under  Kozanowski's 
direction  was  sponsored  by  the  M.P.T.O.  in 
the  club-rooms.  A  definite  system  for  black- 
outs in  the  theatres  was  outlined  and  discussed. 
All  theatres  in  the  section  were  represented  as 
well  as  all  the  distributors.  Max  Cohn  of 
Columbia  and  Ted  O'Shea  of  Aletro  were 
present. 

The  Red  Cross  of  the  Tent,  comprised  of 
the  wives  of  the  Barkers,  have  made  a  notable 
and  commendable  showing  in  their  contribution 
to  the  needs  of  soldiers'  and  sailores'  wives. 
Since  January  20th  they  have  sent  to  the  Red 
Cross  90  children's  dresses,  15  skirts,  IS  ladies' 
dresses,  10  women's  cardigans,  6  helmets,  15  cap 
mufflers,  3  baby  sweaters,  3  children's  sweaters, 
10  toddler  packs,  2  heavy  Navy  sweaters  and 
56  olive  drab  soldiers'  sweaters.  The  unit 
consists  of  about  29  women  at  each  meeting. 


Mrs.  Max  Roth  is  the  retiring  president  and 
Mrs.  Rose  Berkson  is  her  successor.  Because 
of  the  various  war-work  activities  of  the 
women  it  has  been  advisable  to  postpone  the 
monthly  luncheons  for  the  summer  months.  The 
women  are  so  busy  with  all  types  of  war-work 
that  they  can  hardly  spare  the  afternoon  re- 
quired for  these  luncheons. 

In  addition  to  their  Red  Cross  work  a  number 
of  the  women  have  undertaken  extra  war  duties 
notably  in  the  local  Literceptor  Corps.  Mrs. 
Mel  Schwartz,  Mrs.  Max  Roth  and  Mrs. 
Dewey  Michaels  are  a  few  who  have  volunteered 
for  this  work. 

Lou  Breese  and  Benny  Goodman  who  ap- 
peared in  engagements  at  the  Buffalo  Twentieth 
Century  Theatre  were  visitors  at  the  club-rooms. 
Benny  Goodman  and  his  boys  utilized  the  club- 
room  facilities  for  their  rehearsals. 

Barker  Max  Roth,  branch  manager  of  War- 
ner's, has  recently  returned  from  a  vacation  in 
Minneapolis  where  he  and  Mrs.  Roth  visited 
with  the  latter's  parents. 

The  Ahepa  Society's  annual  dinner  dance  for 
the  benefit  of  the  Scholarship  Fund  was  held 
at  the  Statler  Hotel.  There  was  a  large  turn- 
out of  filmites  at  the  affair.  N.  J.  Basil,  head 
of  the  Basil  Bros,  circuit,  was  in  charge. 


Tent  No.  21— Atlanta 

Work  On  Recreation  Center  Started; 
Plans  Announced  For  Golf  Tournament 
and  Barbecue;  Barker  Edwards  Enlists 

At  the  regular  monthly  meeting  held  on 
Monday,  Chief  Barker  Harry  G.  Ballance  out- 
lined the  progress  of  the  club's  $35,000  Recrea- 
tion Center  for  Boys  and  Girls.  This  project 
covers  a  city  block  on  Bankhead  Avenue.  Grad- 
ing work  and  demolition  of  old  buildings  has 
been  started  and  the  erection  of  a  steel  wire  fence 
to  encircle  the  entire  property  will  start  within 
the  week.  The  recreation  center  is  scheduled 
to  open  in  a  month  or  so.  It  was  also  an- 
nounced that  Health  Clinic  plans  are  in  the 
making. 

The  club  voted  to  buy  $100  worth  of  tickets 
for  the  "Buy-A-Bomber"  ball,  to  be  held 
Saturday  night  in  the  City  Auditorium.  Dorothy 
Lamour  will  be  present  to  help  celebrate  the 
opening  of  the  big  U.  S.  War  Stamp  and  Bond 
drive  of  which  Barker  Wm.  K.  Jenkins  is  the 
local  head. 

Barker  Dick  Ford  received  a  big  hand  for  his 
(Continued  on  Page  24) 


Advertisement 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


May  9.  1942  \ 


^wcittv  Club  i^otesi 

{Continued  from  Page  23) 

Tent  No.  21— Atlanta 

fine  report  on  the  progress  of  the  free  movies 
for  shut-ins.  The  truck  and  its  equipment  is 
now  loaned  out  once  each  week  to  some  worthy 
organization.  Free  movies  last  week  at  U.  S. 
Army  General  Lawson  hospital  was  so  popular 
that  the  schedule  for  that  place  will  now  be 
every  two  weeks.  Movies  are  shown  in  the 
wards  for  bed-ridden  patients. 

Barker  Riley  Davis  announced  plans  for  the 
Golf  Tournament  on  June  1st  and  2nd  and  also 
for  the  club's  big  barbecue  on  Monday  June  1st. 
Film  exchanges  are  going  to  declare  a  holiday 
so  all  employees  can  attend  this  gala  afifair. 

Star  attraction  of  the  meeting,  all  of  which 
was  arranged  by  Barker  Fred  Coleman  as 
"King-For-A-Day,"  was  a  talk  given  by  Profes- 
sor Alan  Pope,  head  of  aeronautics  instruction 
at  Georgia  Tech.  What  the  professor  had  to 
say  about  our  army  planes  not  only  made  the 
Barkers  feel  quite  happy  but  convinced  them 
that  the  war  wouldn't  last  so  very  long  as  soon 
as  we  hit  our  stride  in  getting  the  planes  to  the 
places  they  will  do  the  most  good.  The  pro- 
fessor brought  out  the  important  fact  that  we 
are  making  more  planes  per  month  than  the 
combined  forces  of  Japan,  Italy  and  Germany, 
which  was  welcome  news. 

Barker  Hudson  Edwards,  city  manager  of 
Lucas  &  Jenkins  Theatres  in  Savannah,  has 
enlisted  in  the  Coast  Guard  and  is  soon  to 
leave.  Barker  John  Cunningham  formerly  of 
Fort  Lauderdale,  Florida,  will  take  his  place. 

Tent  No.  22-Okla.  City 

Barkers  Play  Host  To  Visiting  Ro- 
tarians;  Johnny  King  Leaves  for 
Army  to  Take  Up  Duties  in  Artillery 

The  Club  Rooms  became  the  center  of  a  lot 
of  activity  this  week  when  the  barkers  enter- 
tained many  Rotarians  visiting  Oklahoma  City 
for  the  State  Convention.  Among  the  out  of 
town  barkers  who  brought  guests  to  the  club 
were  Jack  Wilbern  of  Duncan,  George  Limerick 
of  Enid,  Homer  Jones  of  Alva,  Bob  Browning 
of  Ponca  City  and  Ralph  Leachman  of  Black- 
well. 

The  Oklahoma  City  Council  of  Civilian  De- 
fense, of  which  Chief  Barker  L.  C.  Griffith  is 
Chairman  and  Barker  Henry  Griflfing  is  Execu- 
tive Chairman,  is  attracting  nation-wide  atten- 
tion through  editorials  and  articles  appearing 
in  the  National  Press.  It  seems  that  Oklahoma 
City  has  stayed  a  jump  ahead  of  the  rest  of 
 Advertisement  ■  


 Mee/  tke.  QUie^  Ba/Jze/i  

L.  C.  Griffith — Tent  No.  22 

Known  throughout  the  Oklahoma  territory  as  "The 
Skipper,"  L.  C.  Griffith  has  been  the  helmsman  as 
well  as  perhaps  the  principal  mover,  whose  energy  and 
enthusiasm  for  all  the  Variety 
Clubs  of  America  represent, 
brought  about  the  establish- 
ment of  Oklahoma  City's  Tent 
No.  22.  "The  Skipper"  is 
the  only  Chief  Barker  the  tent 
has  had  since  its  formation 
in  August,  1939.  At  that 
time  he  was  named  Chief 
Barker  and  has  held  the  posi- 
tion ever  since — his  re-election 
the  latter  part  of  last  year 
being  his  second  appointment 
to  succeed  himself. 

Prior  to  L.  C.'s  activities 
in  the  Oklahoma  Tent,  he 
was  a  member  of  Tent  No. 
17,  Dallas. 

The  initials  stand  for  Louis  Clyde.  Mr.  Griffith 
makes  his  home  in  San  Antonio,  but  has  his  office  as 
president  of  Griffith  Theatres,  in  Oklahoma  City.  He 
commutes  by  air,  so  to  say,  spending  a  week  in  each 
city  alternately.  This  probably  places  him  among  the 
world's  champion  long  distance  commuters.  "The 
Skipper"  is  on  familiar  ground  in  both  cities,  though 
it  is  "home,  sweet  home"  when  he's  in  San  Antonio, 
where  his  menage  is  presided  over  by  Mrs.  Griffith 
(the  former  Mrs.  Elizabeth  Williams  Liebmann)  whom 
he  marriel  five  years  ago,  and  shared  by  her  two  sons 
and  daughter.  All  thre  children  are  students.  Paul 
Liebmann,  Jr.,  is  at  Texas  A.  &  M.  College;  David 
attends  the  University  of  Texas,  and  Carol  Louise 
Liebmann  is  at  high  school  in  San  Antonio. 

"The  Skipper"  was  born  in  Halletsville,  Texas,  and 
with  his  brothers  embarked  in  show  business  in  San 
Marcos,  Tex.,  where  they  operated  the  Grand  Opera 
House.  They  had  been  traveling  salesmen  in  the 
grocery  line,  but  switched  to  films,  representing  various 
producers  and  distributors.  The  Griffith  Amusement 
Company  soon  controlled  a  large  number  of  theatres. 
R.  E.  formed  a  company  with  headquarters  in  Dallas 
to  expand  in  Texas  and  New  Mexico.  H.  J.  operates 
another  company  in  the  Kansas  City  territory.  But 
most  interesting  of  all  is  the  fact  tha  all  three  are 
chief  barkers  of  their  respective  Variety  Clubs;  R.  E. 
heads  Tent  No.  17  and  H.  J.  Tent  No.  8. 

Civic  and  state  affairs  have  always  interested  "The 
Skipper"  who  has  been  taking  an  increasingly  active 
part  in  them.  He  is  Imperial  Potentate  of  India 
Temple  Shrine;  Chairman  of  the  Oklahoma  City 
Community  Fund  Drive;  Director  of  .the  Y.M.C.A. ; 
Director  of  the  Chamber  of  Commerce  and  latest  of 
all  is  Chairman  of  the  Oklahoma  County-City  Council 
of  Defense,  which  is  a  big  job  embracing  17  divisions 
of  civil  defense. 

With  all  this  activity  he  still  finds  time  for  a  game 
of  golf  and  likes  nothing  better  than  to  watch  a  good 
football  game. 


the  Nation  in  setting  up  a  systematic  method 
of  handling  civilian  defense,  which  has  resulted, 
in  one  case,  with  over  50,000  people  having 
taken  First  Aid  Training.  Other  departments 
of  the  Office  of  Civilian  Defense,  which  Barker 
Griffing  has  organized,  have  done  a  similar 
swell  job  and  the  active  participation  in  this 
work  of  a  number  of  barkers  has  played  a  salient 
part  in  its  success. 

Barker  Johnny  King,  Metro  booker,  left 
Saturday  for  Ft.  Sill,  Oklahoma,  where  he  is 
taking  up  his  duties  as  a  Second  Lieutenant 
in  the  Field  Artillery. 


Tent  No.  24— Chailotte 

Show  To  Be  Staged  For  Benefit  of 
Charlotte  Hospital  Evacuation  Unit; 
Big  Dance  Announced  For  May  30 

The  Mobile  Unit  continues  its  good  work 
and  had  showings  at  the  Crittendon  Home  on 
April  24  and  one  at  the  Mecklenburg  County 
Home  on  April  28.  Barkers  Ken  Laird,  W.  G. 
Boiling,  and  Joe  Ginns  have  been  recently  added 
to  this  committee,  of  which  Roy  Smart  is  chair- 
man. 

Barker  Sam  Hinson  has  been  appointed  new 
resident  manager  of  Monogram-Southern,  suc- 
ceeding Barker  Harry  Spann,  who  has  been 
transferred  to  Memphis.  Barker  J.  Schrader 
has  opened  his  own  poster  exchange  at  119 
Brevard  Court.  Barker  Howard  Marks,  local 
manager  of  National  Theatre  Supply,  will  leave 


soon  for  San  Francisco  to  take  charge  of  that  j 
office,  and  will  be  succeeded  by  Barker  "Buf- 
falo"  Boling.    Congratulations  and  best  luck  to  ' 
both  of  them. 

At  a  crew  meeting  held  on  Saturday,  April  25, 
Chief  Barker  Everett  appointed  a  committee  [ 
consisting  of  Barkers  Mike  Kincey,  Chairman,'' 
Tom  Little,  John  Vickers  and  Ben  Rosenwald,  , 
to  investigate  and  report  on  the  advisability  of 
sponsoring  a  show  at  some  future  date  for  the 
benefit  of  the  Charlotte  Hospital  Evacuation 
Unit,  the  proceeds  to  be  used  as  an  emergency 
fund  for  the  unit.    The  committee  has  reported 
favorably  to  the  Chief  Barker  and  the  show  is 
going  to  be  staged  at  a  date  to  be  announced 
later. 

A  stag  party  will  be  held  in  the  club  room 
on  Monday,  May  11.  Barker  Scott  Lett  will 
officiate.  Barkers  Max  Bryant  and  Johnnie 
Bachman  were  "Kings  for  the  Day"  at  the  regu- 
lar monthly  luncheon  held  at  the  Hotel  Char- 
lotte on  Monday.  Barkers  Scott  Lett  and 
George  Roscoe  announce  a  big  dance  for  Satur- 
day, May  30. 

The  finals  of  the  Gin  Rummy  tournament 
were  played  off^  on  Saturday  night. 

The  clinic  is  operating  nicely  with  ten  to 
fifteen  patients  being  treated  weekly. 

Tent  No.  25— So.  Calii. 

Burke,  Hill  and  Mock  Discussion 
Highlight  of  Big  Monday  Meeting 

By  popular  demand,  the  Trialogue  Team  of 
the  University  Religious  Conference  took  the 
spotlight  at  a  meeting  last  Monday  night  in 
the  Cocoanut  Grove  of  the  Ambassador  Hotel. 
William  Burke,  Catholic ;  Jeorge  Hill,  Pro- 
testant ;  Sandy  Mock,  Jew,  discussed  "Religion 
in  a  Nation  at  War."  As  advance  notice  of 
the  event  put  it :  "you  will  miss  one  of  the  best 
meetings  we  have  ever  had,"  summed  up  the 
reaction  of  those  present  for  the  timely  and 
interesting  discussion. 

Jack  Curry,  Seymour  Fisher  and  Larry  Ken- 
nedy were  the  "kings  for  a  night"  of  the  dinner 
meeting — an  evening  de  luxe. 


CIJllKl)! 


This  is  the  welcome  message  your 

dollar  will  hring  to  thousands'of 

cancer  sufferers  in  1942.  Help  us 

carry  on  the  fight. 

Enlist  in  your  local  field  army  now. 

Buy  package  labels  today. 

If  you  live  in  the  Metropolitan  Area, 

address  the  New  York  City  Cancer 

Committee,  130  East  66th  Street. 

AMERICAN  SOCIETY  FOR 
THE  CONTROL  OF  CANCER 

New  York,  New  York 


May  9,  1942 


SHOWMEN'S    TRADE    R  E  \'  I  E  W 


Page  25 


The  Wild  and  Woozy  West  (Amusing) 

Col.  (3704)  Phantasies  Cartoons  No.  4  7  mins. 

This  burlesque  of  the  standard  plot  of  the 
average  blood  and  thunder  Western  feature 
contains  a  lot  of  action  by  the  cartoon  characters 
representing  the  sheriff,  the  bad  man,  the  Indian, 
and,  of  course,  the  clattering  hoofs  of  the  horses. 
The  bad  man  arrives  in  the  sheriff's  office  at 
the  same  time  that  all  phones  are  heralding  his 
depredations  and  the  sheriff  is  promising  imme- 
diate capture.  The  bad  man,  after  imposing 
indignities  on  the  law,  escapes  and  in  the  chase 
that  follows  comes  to  grief  and  bandages.  Allen 
Rose  and  Lou  Lilly  handled  direction  and 
animation  respectively. 


"Dear  Mom,"  and  "Deep  in  the  Heart  of  Texas" 
are  featured.  Throughout  the  reel  the  audience 
is  asked  to  divide  itself,  with  the  girls  singing 
some  lines  and  the  boys  others.  The  popularitj' 
of  the  tunes  that  go  to  make  up  the  footage 
should  get  it  across  well  with  the  average  audi- 
ence.    Ben  K.  Blake  produced  and  directed. 


Movie  Memories 


(Very  Good) 


Col.  (3859)  Screen  Snapshots  No.  9       9  mins. 

Ken  Murray  is  assisted  by  Janet  Blair  and 
Kay  Harris  in  this  journey  into  the  screen's  land 
of  reminiscence.  The  reel  features  some  shots 
of  the  old  time  film  stars  in  scenes  from 
comedies  and  features  of  the  long  ago.  Included 
in  the  group  are  Harold  Lloyd,  the  Mack 
Sennet  Bathing  Beauties,  Laura  LaPlante,  Lewis 
Stone,  Al  Jolson,  Eddie  Cantor,  Charles  Ray, 
Charlie  Chaplin.  Jackie  Coogan.  when  he  was 
about  four  years  old.  Jack  Dempsey.  Georges 
Carpentier,  Max  Baer.  Gentleman  Jim  Corbett. 
Knute  Rockne,  Billie  Dove,  and  ^Mickey  Rooney, 
when  he  was  playing  as  Mickey  (himself) 
McGuire.    Ralph  Staub  directed. 


Palm  Springs  Week-End  (Fair) 

RKO  (24,408)  Picture  People  No.  8    8  mins. 

Arlene  Francis  describes  the  action  as  various 
stars  are  depicted  vacationing  at  Palm  Springs. 
Among  those  who  appear  briefly  are  ilichele 
^klorgan,  Paul  Henreid,  Lucille  Ball,  Desi  .Arnaz, 
Peter  Lorre,  Charles  Farrell.  Lili  Damita.  Amos 
&  Andy  and  several  others.  The  subject  is 
fairly  interesting  for  the  rabid  movie  fans 
who  like  to  see  the  stars  in  any  pose  at  all,  but 
for  general  audiences  it  is  just  fair.  Clay 
Adams  directed. 


How  Spry  I  Am  (Good) 

Col.  (3433)  All  Star  Comedies  No.  13    18  mins. 

Featuring  Andy  Ch^de  in  one  of  his  usual 
performances,  this  rises  above  average  in  story 
continuity  and  general  performance  of  the  young 
players.  Andy  is  ha\-ing  trouble  with  kids  in 
his  hotel  when  the  orphanage  burns  down  and 
he  has  a  whole  gang  of  them  on  his  hands. 
An  accident  brings  about  the  quarantining  of 
the  establishment  and  when  it  is  lifted  Andy 
finds  himself  confronted  with  foreclosure.  The 
kids  get  together  and  stage  a  show  to  raise 
the  funds  that  lift  the  mortgage.  Jules  White 
directed  and  Jack  White  wrote  the  screen  play. 


India  in  Crisis 


(Informative) 


Deep  in  the  Heart  of  Texas  (Good) 

Col.  (3659)  Community  Sing  No.  9    10  mins. 

Don  Baker  opens  this,  his  latest  organlogue 
subject,  with  an  up-to-the-minute  parody  on 
"Bicycle  Built  for  Two."  Other  pooular  song 
hits,  including  "How  Do  I  Know  It's  Real." 


RKO  (23,110)  March  of  Time  No.  10    19  mins. 

For  the  first  time.  The  March  of  Time  is 
covering  a  subject  so  thoroughly  it  cannot  con- 
dense all  of  the  material  into  one  issue :  there- 
fore, this  is  the  first  of  two  subjects  on  India — 
the  second  will  be  "India  at  War."  This  picture 
emphasizes  the  urgency  of  the  situation  in  that 
great  sprawling  country  containing  one-fifth 
of  the  world's  population — a  country-  which  has 
never  known  any  rule  other  than  that  of  despots 
or  the  British,  yet  which  still  seeks  what 
nebulous  freedom  it  thinks  it  might  obtain 
through  a  return  of  self  rule.  Some  of  the 
obstacles  which  the  British  have  had  to  face 
are  depicted  in  detail.  The  subject,  as  a  whole, 
is  informative,  and  should  prove  a  means  of 
disseminating  excellent  propaganda  to  counter- 
act those  who  have  raised  the  cr\-  "Independence 
for  India." 


Wolf  Chases  Pigs  (Amusing) 

Col.  (3754)  Fable  Cartoon  No.  4         7  mins. 

This  timely  version  of  the  three  little  pigs 
and  the  big  bad  wolf  shows  the  foursome  in 
the  armed  service  with  all  three  pigs  superior 
in  rank  to  the  wolf.  They  manage  things  so 
that  their  age-old  adversary  gets  all  of  the  worst 
duties  such  as  kitchen  police,  fatigue  marches, 
etc.  The  time  for  discharge  arrives  and  when 
they  leave  the  camp  enclosure  the  trio  again 
become  the  object  of  chase  by  the'  wolf  with  the 
insatiable  appetite  for  pork.  Frank  Wickersham 
produced. 


Framing  Father  (Very  Funny) 

RKO  (23,705)  Leon  Errol  No.  5        18  mins. 

Leon's  son  is  in  love  with  a  singer  in  a  night- 
club. The  news  gets  in  the  papers,  and  Mrs. 
Errol  thinks  it  is  about  Leon.  The  latter  is 
angrv-  and  goes  to  the  nightclub.  His  wife  is 
also  there,  but  she  meets  the  singer  and  likes 
her,  while  Leon  gets  into  plentj-  of  hot  water. 
Xext  day.  the  son  fixes  up  everything  on  condi- 
tion that  his  father  give  him  permission  to 
marry  the  singer.  There  are  a  lot  of  laughs 
in  this  subject. 


.  .  NEWSREEL     SYNOPSES  .  .      Staub  Ahead  of  Schedule 


{Released  Saturday,  May  9) 

PARAMOUNT  (No.  73) — Battle  school  in  England; 
Buy  Coal  campaign  begins ;  Pole  vault  flyer  at  Berkeley, 
CaHf , ;  Factory  front  at  Santa  Monica,  Calif.;  Sheep 
join  up  at  Yakima  Valley.  Wash. ;  Corregidor  falls ; 
Australia's  Battle,  Sydney. 

MOVIETONE  (Vol.  24,  No.  70)— British  school  of 
battle  teaches  commando  tactics;  Model  planes  for 
Navy  by  Los  Angeles  boys;  Emergency  dam  project, 
Douglas  Dam,  Tenn. ;  Rubber  tires  for  war;  U.  S. 
Cavalry  maneuvers  near  Mexican  border;  Secretary 
Knox  on  Navy  Relief  (Los  Angeles  and  San  Fran- 
cisco only)  ;  Morgenthau  and  Stimson  in  joint  War 
Bond  appeal  (except  Los  Angeles  and  San  Francisco)  ; 
Buy  Coal  campaign  begins;  Bric-a-brac  inspires  new 
styles;  Girls  study  fishing  technique  at  Marineland,  Fla. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  268)— U.  S. 
backs  Britain's  Madagascar  move;  Buy  Coal  campaign 
begins;  Russian  army  all  primed  for  new  spring  offen- 
sive; Australia's  first  air-raid  victims;  British  train 
Tommies  to  become  commandos  (except  Cincinnati)  ; 
Leathernecks  take  to  air  (Cincinnati  only);  Swim 
team  studies  fish  technique  at  Marineland,  Fla. ; 
Aquatic  dive-bombers  Florida's  latest. 

PATHE  (Vol.  13.  No.  73)— Buy  Coal  campaign  be- 
gins; Australia's  first  air-raid  victims;  California  holds 
practice  bombing;  South  Africa  prepares  as  war  nears; 
Jeep  and  cannon  fly  to  battle  at  Marine  training  cen- 
ter; Dump  yields  defense  materials;  Battle  school 
toughens  Tommies;    Boston   Bombers  used  by  RAF. 

UNIVERSAL  (Vol.  15.  No.  82)— Buy  Coal  campaign 
begins:  Drive  for  air  cadets;  Kiddies  give  ambulance: 
Shipyard  on  west  coast  wins  Government's  praise: 
Depth-charge  projectiles  in  Texas;  Navy  takes  over 
prison  in  Los  Angeles;  Lion  is  Army  unit  mascot; 
Cuba's  army  prepares;  Tin  hats  go  to  scrap  heap;  Miss 
Posture  chosen  in  New  York:  Choose  car  hop  queen; 
England's  fighting  men;  Bombers  in  England. 


[Released  Wednesday,  May  6) 

PARAMOUNT  (No.  72) — Fish  for  soldiers  at  Middle- 
boro,  Mass.:  Airliner  crash  in  Utah;  Mayor  La- 
Guardia  inaugurates  "I  Am  An  American"  Day 
campaign;  Capt.  Wheless  interviewed;  Submarine 
launched  at  inland  shipyard;  Four  destroyers  launched 
at  Kearny,  N.  J.;  Victory  Caravan  arrives  in  Boston; 
Story  of  the  East  Coast  war  front;  Shut  Out  wins 
Kentucky  Derby. 

MOVIETONE  (Vol.  24,  No.  69)— Henderson  explains 
price  ceilings;  Lights  of  Manhattan  blacked  out;  Four 
destroyers  launched  at  Kearny,  N.  J. ;  Submarine 
launched  at  inland  shipyard ;  Capt.  Wheless  inter- 
viewed; Rhode  Island  forest  fire;  New  Jersey  wood- 
land fire;  House  painting  in  Kansas  City  (except 
Seattle);  Herring  run  in  Massachusetts;  Washington 
apple  blossom  fete  (Seattle  only)  ;  Shut  Out  wins 
Kentucky  Derby. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  267)— Presi- 
dent's story  of  air  battle  re-enacted ;  Four  destroyers 
launched  at  Kearny,  N.  J. ;  Submarine  launched  at 
inland  shipyard;  General  Marshall  reviews  American 
soldiers  in  Ireland;  Henderson  explains  price  ceilings; 
Blackout  over  Broadway ;  Shut  Out  wins  Kentucky 
Derby. 

PATHE  (Vol.  13.  No.  72) — Four  destroyers  launched: 
U.  S.  registers  for  sugar  rations;  Wartime  expansion 
hits  Capital;  Rhode  Island  forest  fire;  Ship  arrives 
at  New  York  to  pick  up  Axis  diplomats;"  Soldiers 
somewhere  in  Ireland  get  mail  from  home;  USO  party 
held  at  Mary  Pickford's  estate;  VFW  "Vitalize  for 
Victory"  parade  at  Indianapolis  (Indianapolis  only)  ; 
Shut  Out  wins  Kentucky  Derby. 

UNIVERSAL  (Vol.  15.  No.  81)— Four  destroyers 
launched;  Submarine  launched  at  inland  shipyard; 
Henderson  explains  price  ceilings;  Soldiers  at  Fort 
Myer,  Va.,  sign  up  to  buy  War  Bonds;  Soldiers  some- 
where in  Ireland  get  mail  from  home;  City  boys  do 
farm  work:  Washington  apple  blossom  fete;  Shut  Out 
wins  Kentucky  Derby. 


Ralph  Staub  {STR.  May  2.  p.  18)  has  com- 
pleted the  1941-42  series  of  "Screen  Snapshots" 
six  weeks  ahead  of  schedule.  With  the  1942-43 
quota  increased  to  12,  Staub  starts  immediately 
on  preparation  of  a  new  series  of  the  Columbia 
one-reelers. 


-  Advertisement  - 


jjjjji 


ii?  e.  s.  Biiii 
SBWiies  eoiis 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


May  9,  1941 


STR  West  Coast  Offices 


10424  Bloomfield  St. 


North  Hollywood,  Calif. 


Telephone,  Sunset  1 -6292 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Ronald  Colman,  Greer  Garson  Report  for^Random  Harvest'/ 
Lukas  Engaged  for  'Watch  on  Rhine'/  Cantor  at  Warners 

Ronald  Colman  and  Greer  Garson  have 
reported  to  MGM  for  the  top  roles  in  "Ran- 
dom Harvest,"  which  marks  their  third  co- 
starring  appearance  in  a  James  Hilton  story. 
With  Mervyn  LeRoy,  scheduled  to  direct,  Eddie  Cantor  is  due  at  Warner  Bros. 
Donna  Reed,  Edmund  Gwenn,  Philip  Dorn  studio  next  week  to  begin  preparation  for 
and  Reginald  Owen  will  be  featured.  filming  "Banjo  Eyes,"  adapted  from  the  stage 

hit  of  the  same  title. 


Jerry  Wald  that  she  is  now  ready  to  resume 
her  starring  role.  During  her  absence, 
musical  numbers  of  the  film  were  completed. 


Effort  to  secure  Edward  H.  Griffith  to  di- 
rect "The  Commandos"  has  been  started  by 
producer  Lester  Cowan.  The  picture,  de- 
tailing the  exploits  of  England's  raiding  sol- 
diers, will  star  Paul  Muni  and  will  be  re- 
leased by  Columbia. 


Loaned  by  Warner  Bros.,  Ray  Enright  will 
direct  "Deep  in  the  Heart  of  Texas"  for 
Universal. 


ZaSu  Pitts  checked  in  at  MGM  for  a 
featured  role  in  "Tish."  Guy  Kibbee  has 
also  been  signed  for  one  of  the  top  roles. 


Alexis  Smith  has  been  assigned  the  femi- 
nine lead  opposite  Errol  Flynn  in  "Gentle- 
man Jim  Corbett"  by  Warner  Bros.  This 
is  the  second  time  this  team  has  been  paired; 
the  first  time  in  "Dive  Bomber." 


Producers  Releasing  Corp.  has  signed 
Robert  Armstrong  to  play  a  lead  role  in 
"Turn  on  the  Heat." 


Paul  Lukas  has  been  engaged  by  Warner 
Bros,  to  star  in  Hal  B.  Wallis'  next  produc- 
tion, the  film  version  of  the  Broadway  stage 
hit,  "Watch  on  the  Rhine."  Star  of  the 
stage  play,  Lukas  will  be  joined  in  Holly- 
wood by  Herman  Shumlin,  producer-director 
of  the  show,  who  has  been  signed  to  direct 
the  picture.  Production  is  scheduled  to  start 
June  1. 


Recovering  from  illness  which  forced  her 
out  of  "The  Hard  Way"  midway  during 
production,    Ida    Lupino    notified  producer 

 Advertisement  


Columbia  has  signed  Bob  Wills  and  his 
Texas  Playboys,  noted  radio  and  recording 
group,  to  co-star  with  Russell  Hayden  in  a 
new  series  of  eight  western  features  now  be- 
ing prepared  by  Irving  Briskin. 


George  Cukor  has  been  chosen  by  MGM 
to  direct  Spencer  Tracy  and  Katharine  Hep- 
burn in  "Keeper  of  the  Flame."  Assign- 
ment will  renew  the  Cukor-Hepburn  associ- 
ation. Ten  years  ago  he  directed  her  in 
"Bill  of  Divorcement,"  which  practically 
made  her  an  immediate  star.  Later  Cukor 
directed  Miss  Hepburn  in  "Little  Women," 
"The  Philadelphia  Story"  and  "Holiday." 


Leading  role  in  "Journey  for  Margaret," 
a  true-to-life,  human-interest  war  story 
scheduled  for  early  production  by  Metro- 
Goldwyn-Mayer,  has  been  awarded  Robert 
Young. 


Julie  Duncan  has  been  signed  for  the  prin- 
cipal feminine  role  in  "Texas  Trouble  Shoot- 
ers," Monogram's  "Range  Busters"  western, 
which  started  April  30.  Ray  Corrigan,  John 
King  and  Max  Terhune  are  featured.  S. 
Roy  Luby  is  directing  for  producer  George 
Weeks. 


Raymond  Walburn,  outstanding  as  one  of 
the  political  grafters  in  "Louisiana  Pur- 
chase," will  return  to  Paramount  for  a  lead- 
ing role  in  "Lady  Bodyguard"  which  will 
star  Anne  Shirley  and  Eddie  Albert.  Wal- 
burn will  play  an  actor  of  the  old  school. 


Gregory  Ratoff  is  trying  to  sign  Jack 
Oakie  to  a  two-picture  deal  to  co-star  in 
Ratoff  Productions,  which  will  be  released 
through  Columbia. 


Following  completion  of  "Me  and  My 
Gal"  at  MGM,  George  Murphy  will  report 
to  RKO-Radio  to  begin  preparations  for 
"Shore  Leave." 


Sidney  Skolsky  has  joined  the  Mark  Hellin- 
ger  writing  unit  at  Warner  Bros.  Assign- 
ment calls  for  him  to  do  special  research  in 
addition  to  writing  on  "Mississippi  Belle." 
He  will  continue  his  daily  Hollywood  news- 
paper column. 


Victor  Mature  will  be  featured  by  20th 
Century-Fox  in  "Sioux  City,"  to  be  made 
in  Technicolor,  with  Bryan  Foy  producing. 
Much  of  the  story  being  written  by  Law- 
rence Hazard  will  be  photographed  at  dis- 
tant locations. 


Allan  Jones  has  been  signed  by  Universal 
for  three  pictures.  In  the  first,  "You're  For 
Me,"  he  will  be  featured  with  Irene  Hervey. 


Hollywood  executives  tendered  a  luncheon  to 
Lieut-Gen.  H.  H.  Arnold  last  week.  Shown  above 
in  conversation  with  the  commander  of  U.  S.  air 
forces  is  Lieut-Col.  Jack  L.  Warner  (right), 
Warner  Bros,  vice-president  in  charge  of  pro- 
duction. 

Menzies  at  Paramount 

William  Cameron  Menzies,  Academy  Award- 
winning  production  designer  of  "Gone  With  the 
Wind"  and  other  grand-scale  pictures,  has  re- 
ported to  Paramount  for  work  with  the  studio 
staff  on  the  Technicolor  production  of  Ernest 
Hemingway's  "For  Whom  the  Bell  Tolls," 
which  Sam  Wood  will  direct. 


Anne  Shirley  in  Feminine  Lead 

Anne  Shirley  now  has  the  feminine  lead  ini 
Paramount's  "Lady  Bodyguard,"  replacing  Ellen 
Drew,  who  has  come  down  with  flu.  Donald 
McBride,  who  starred  in  the  stage  version  of 
"Room  Service,"  is  another  addition  to  the  cast 
of  the  picture. 


McDonald  to  Direct  Air  Film 

Picking  up  his  option,  William  Pine  and 
William  Thomas  have  assigned  Frank  Mc 
Donald  to  direct  "Interceptor  Command." 
The  film  marks  the  fifth  consecutive  produc- 
tion McDonald  has  handled  for  the  Pine- 
Thomas  Paramount  production  unit. 


I 


Vorhaus  for  Mce-Capades' 

Bernard  Vorhaus  has  been  named  to  direct 
"Ice-Capades,"  Republic's  annual  steel-blade 
extravaganza.  With  Robert  North  serving 
as  associate  producer,  the  picture  will  go  be- 
fore the  cameras  the  latter  part  of  May. 


Cast  Opposite  Western  Star 

Continuing  the  family  tradition  started  by 
her  father,  Jack  Holt,  and  carried  on  by 
brother  Tim,  Jennifer  Holt  will  be  seen  op- 
posite Johnny  Mack  Brown  in  Universal  s 
"The   Silver  Bullet." 


Jesse  Lasky,  Jr.,  in  Army 

Jesse  L.  Lasky,  Jr.,  eldest  son  of  Jesse  L. 
Lasky,  producer  of  "Sergeant  York"  for  War- 
ner Bros.,  reported  to  Astoria,  N.  Y.,  April  30. 
He  is  a  2nd  Lieutenant  in  the  U.  S.  Signal 
Corps. 


Fu  Manchu  Turning  Hero 

When  "Fu  Manchu  Strikes  Again"  goes  into 
production  at  Republic  this  summer,  the  Chinese 
villain  created  by  Sax  Rohmer  will  be  seen  as 
a  hero  for  the  first  time. 


May  9,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


AROVXD 
HOLLYWOOD 

utiUt  /liUe.  Mack 

How  time  flies !  It's  only  a  while  ago  that 
Micket  Rooney,  Jackie  Cooper  and  Freddie 
Bartholomew  were  kids.  Seeing  Jackie  sport- 
ing a  mustache  the  other  day  caused  us  to  rub 
our  growing  bald  spot.  Being  introduced  to 
Mickey's  charming  wife  was  a  thrill.  But 
when  a  tall  chap,  passing  by,  called,  "Hello, 
Mack,  glad  to  see  you  again,"  and  we  had 
to  ask  to  learn  that  it  was  Freddy  Bartholo- 
mew, the  shock  was  almost  too  much. 


A  trip  to  the  Hal  Roach  studio  also  turned 
clock  away  hack.  We  remember,  years  ago, 
Hal  directing  Will  Rogers  in  a  funny  comedy. 
The  memories  zvere  stirred  by  meeting  Will's 
son,  Jimmy  Rogers.  Roach  predicted  a  bril- 
liant screen  future  for  the  lad,  and  that  took 
lis  back  to  the  time — about  1926 — ivhen  Larry 
Darmour,  talking  about  Mickey  McGuire  {now 
Mickey  Rooney),  said:  "Mark  my  words,  that 
kid's  going  to  be  a  sensation  some  day." 
Crystal  gazing  is  hazardous,  as  evidenced  by 
the  man  who  discovered  Shirley  Temple  only 
to  remark :  "Yes,  she's  talented  and  cute,  but 
she'll  fade  out  of  the  picture  when  she  gets  " 
little  taller." 

A  great  many  youngsters  have  come  and 
gone.  Some  skyrocketed  brilliantly,  only  to 
pass  on.  Today,  ivith  the  country  at  zvar  again 
and  Hollyzvood  striving  to  gauge  its  products 
in  accordance  with  the  zmshcs  of  a  nerve-tensed 
public,  the  most  noticeable  feature  of  almost 
every  studio  is  the  number  of  fresh,  nezv,  young 
faces.  Every  lot  is  crowded  with  them.  Some 
are  being  pushed  fast;  a  few,  cagily,  it  seems, 
are  being  held  in  leash.  One  certainty :  the 
post-zvar  screen  zvill  be  decorated  zvith  scores 
of  nczv  persomlities. 


Laugh  of  the  week :  the  hubbub  that  accom- 
panied changing  of  the  title  "The  Magnificent 
Jerk"  to  "The  Magnificent  Stupe"  by  20th 
Century-Fox.  Objectors  to  "jerk"  contended 
it  lacked  dignity ;  in  fact,  said  it  sounded  vul- 
gar. The  search  for  a  synonym  was  furious. 
Records  were  dug  out  to  prove  that  thousands 
of  slang  words  had  been  used  in  titles.  Finally, 
as  tempers  neared  the  breaking  point,  some  un- 
sung hero  came  up  with  "stupe."  But  then, 
after  due  consideration,  it  was  found  that 
"stupe"  was  also  inappropriate.  At  last  both 
sides  agreed  on  "The  Magnificent  Dope." 


Tzvo  remarkable  events,  neither  connected 
zvith  pictures,  highlighted  the  zveek.  First  was 
the  gathering  of  thousands  of  kids  and  grozvn- 
ups  to  see  the  display  of  more  than  2,000 
scale-model  warplanes  displayed  in  the  fore- 
court of  Radio  Station  KNX.  If  a  dozen  ideas 
for  new  productions  zveren't  picked  up,  we'll 
be  surprised.  Next  zvas  the  Beverly  Hills  Ci- 
vilian Defense  forces  parade.  With  scores  of 
picture  personalities  marching,  camera  cars 
zvere  busy  making  nczvsrcel  and  library  stock 
shots. 


Met  Jack  Mulhall  hurrying  down  Gower 
Street  the  other  morning.  "It's  a  big  day  for 
me,"  he  said.  "I'm  checking  off  another  cen- 
tury. I'm  in  'Wake  Island,'  and  it's  my  600th 
role  since  I  started  in  pictures."  Jack  started 
screen  acting  29  years  ago  in  1913.  "Funny 
thing,"  he  said,  "I  started  in  April.  Title  of 
the  first  picture  was  'Hard  Cash,'  a  one-reeler. 
Here  it  is  the  last  day  of  April,  1942,  and 
I'm  in  picture  No.  600." 


'  Returns  from  Short  Vacation 

Scenarist  Virginia  Van  Upp  has  returned  from 
a  short  vacation  which  followed  her  completion 
of  "Crystal  Ball"  for  Paramount. 


Four  New  Michael  Powell  Films 
To  Be  Released  by  Columbia 

Negotiations  are  under  way  with  Producer- 
Director  Michael  Powell  by  Columbia  for  the 
distribution  of  four  Powell  productions  to  be 
made  in  England  and  Canada  during  the  1942-43 
season.  Titles  scheduled  are  "The  Road  To 
Nome,"  "Who  Fights  For  Glory,"  "Life  Line" 
and  "Five  Who  Died." 

Powell  is  endeavoring  to  sign  Laurence 
Olivier  and  Glynis  Johns  for  "The  Road  To 
Nome."  Eric  Portman  and  Nial  MacGinnis, 
both  in  "The  Invaders,"  are  set  for  "Who 
Fights  For  Glory."  "Life  Line"  is  a  story  of 
the  underground  for  refugees  out  of  Europe. 
"Five  Who  Died"  will  dramatize  the  British 
mosquito  fleet. 


Eleven  Top-Budget  Pictures  Set 
For  Early  Production  at  Warners 

Prior  to  June  20,  eleven  top-budget  produc- 
tions will  be  before  the  cameras  at  Warner 
Bros.  Four  will  have  current  war  backgrounds : 
"Casablanca,"  now  shooting;  "Air  Force,"  an- 
other Hal  B.  Wallis  production;  "Heroes  With- 
out Uniforms"  and  "Across  the  Pacific." 

With  "Now,  Voyager"  and  "George  Wash- 
ington Slept  Here"  presently  shooting,  Jesse 
L.  Lasky  will  have  "The  Adventures  of  Mark 
Twain"  going,  and  "Gentleman  Jim  Corbett" 
will  be  under  way  by  June  1.  "Alississippi 
Belle,"  "The  Hard  Way"  and  "Desert  Song" 
complete  the  roster. 


Monogram  Award  Winners  Will 
Attend  Sales  Convention  May  13-16 

Three  Monogram  sales  award  winners  have 
been  named  to  attend  the  company's  10th  Annual 
Convention  in  Los  Angeles,  May  13-16  as 
guests  of  the  organization.  Steve  Broidy,  gen- 
eral sales  manager,  announced  that  the  win- 
ners will  be  brought  to  the  Coast  in  recognition 
of  their  outstanding  effort  during  the  past  year. 

To  Max  Furst,  Boston,  Mass.,  goes  the  dis- 
tinction for  the  best  performance  of  any  in- 
dividual. In  the  Bookers'  Division  prize  win- 
ning awards  were  given  to  W.  J.  Cammer, 
Dallas,  and  George  Custer,  Detroit. 


Parsons  Sets  List  of  Titles  for  His 
1942- '43  Program  at  Monogram 

With  his  new  agreement  with  Monogram 
calling  for  a  minimum  of  six  pictures.  Producer 
Lindsley  Parsons  has  already  set  a  list  of  titles 
for  the  1942-'43  program. 

Included  are  "Navy  Bound,"  from  a  Collier's 
magazine  story  by  Talbert  Josselyn ;  "Revenge 
of  the  Zombies"  by  Stanley  Fielding;  "Storm 
Out  of  the  West,"  an  underworld  story ;  "Spell 
of  the  Tropics" ;  "Political  Payoff,"  suggested 
by  a  Damon  Runyon  yarn,  and  "Fraternity 
Sweetheart." 


Benefit  Tour  Limits  1942-'43 
Neagle-Wilcox  Pictures  to  One 

Because  of  commitments  made  for  their 
Canadian  soldier  benefit  tour,  Anna  Neagle 
and  Producer  Herbert  Wilcox  will  do  but  one 
picture  for  RKO-Radio's  1942-'43  program.  Pre- 
viously scheduled  for  two,  their  Canadian  trip 
calls  for  an  absence  of  four  months  from  Holly- 
wood. 

The  picture  will  be  made  upon  their  return 
here  in  the  Fall. 


Young  Remains  with  Goldwyn 

Samuel  Goldwyn  has  extended  the  contract 
of  Collier  Young,  a  story  editor,  for  an  addi- 
tional year.  Young  has  been  with  Goldwyn 
for  the  past  six  months. 


HOLLYWOOD 
STUDIO 
ROriVD-LP 

Headed  by  the  screen  adaptation  of  James 
Hilton's  best-selling  novel,  eight  pictures  were 
placed  in  production  at  six  studios  this  week. 

MGM 

RANDOM  HARVEST— Principals:  Ronald  Colman, 
Greer   Garson.     Director,    Mervyn  LeRoy. 

MONOGRAM 

LURE  OF  THE  ISLANDS— Principal :  Margie  Hart. 
Director,  Jean  Yarbrough. 

PARAMOUNT 

LADY  BODYGUARD— Principals;  Eddie  Albert, 
Anne  Shirley,  Roger  Pryor,  Raymond  Walburn.  Di- 
retor,  William  Clemens. 

REPUBLIC 

PHANTOM  PLAINSMEN— Principals:  Three  Mes- 
quiteers.     Director,   Jack  English. 

20th  CENTURY-FOX 

TWELVE  MEN  IN  A  BOX—Principals :  Lloyd 
Xolan.  Marjorie  Weaver,  Phil  Silvers.  Director, 
Herbert  I.  Leeds. 


UNIVERSAL 

SILVER  BULLET— Principals  :  Johnny  Mack  Brown, 
Fuzzy  Knight.  Jennifer  Holt.    Director,  Joseph  Lewis. 

SHERLOCK  HOLMES  SAVES  LONDON— Prin- 
cipals :  Basil  Rathbone,  Nigel  Bruce,  Evelyn  Ankers. 
Director,  John  Rawlins. 

DEEP  IN  THE  HEART  OF  TEXAS— Principals : 
Robert  Stack.  Brod  Crawford.  Anne  Gwynne,  Jackie 
Cooper.     Director,  Ray  Enright. 


TITLE  CHANGES 

He  Kissed  the  Bride  (Col.)  now  They  All  Kissed  the 
Bride. 

Me  and  My  Gal  (MGM)  now  For  Me  and  My  Gal. 
Do  Not  Disturb  (Mono.)  now  Army  Bride. 
Commandos  Have  Landed  (Prod.)  now  JThey  Raid  by 
Night. 

Magnificent  Jerk  (Fox)  now  Magnificent  Dope. 
The  McGuerins  of  Brooklyn  (UA)  now  Mr.  and  Mrs. 
Brooklyn. 

Cobana   (UA)   now  Flying  With  Music. 
Triumph  Over  Pain  (Para.)  now  Great  Without  Glory. 
Henry    Aldrich    of    the    Junior    Army    (Para.)  now 
Private  Henry  Aldrich. 


Margie  Hart  has  arrived  at  Monogram 
Studio  for  her  role  in  "Lure  of  the  Islands," 
production  of  which  starts  this  week  with 
Jean  Yarbrough  directing. 


Top  role  in  MGM's  new  version  of  "White 
Cargo"  goes  to  Walter  Pidgeon.  He  will 
share  the  lead  with  Hedy  Lamarr  and  Frank 
Morgan. 

 Advertisement   


Page  28 


S  H  O  W  M  E  N  '  S    T  R  A  D  E  REVIEW 


May  9,  1942 


LUANA  WALTERS  ,  ^ 
AND  FEATURING  ^ 


m  m  m 


DISTRIBUTED  BY: 


Atlanta — Astor  Films 
Boston — North  Eastern 
Buffalo — Pam-0 
Chicago — Special  Attr's 
Cincinnati — Popular 
Cleveland — Imperial 
Dallas — Acme 
Denver — Commercial 
Detroit — Allied 
Indianapolis — Monogram 
Kansas  City — Select 
Los  Angeles — Majestic 


Milwaukee — Aster 
M  inneapolis — P.  R.C. 
New    Haven — Northeastern 
New  Orleans — Astor 
New  York — Astor 
Omaha — Liberty 
Philadelphia — Astor 
Pittsburgh — Crown 
St.  Louis — Variety 
San  Francisco — All  Star 
Seattle — Principal 
Washington — Peerless 


Toronto — Superior 


PACIFIC  RENDEZVOUS  (MGM)  Spy. 
Principals:  Lee  Bowman,  Jean  Rogers,  Carl 
Esmond,  Mona  Maris,  Russell  Hicks.  Plot: 
The  Navy  discovers  that  one  of  its  lieuten- 
ants is  a  code  expert.  He  decodes  an  enemy 
message  showing  that  the  enemy  have  the 
Navy's  code.  The  originator  of  the  code  is 
killed  by  his  secretary,  an  enemy  agent.  Then 
the  lieutenant  is  trapped  and  forced  to  give 
the  rendezvous  location  of  the  fleet,  but  it  is 
a  trick  and  the  spy  ring  is  captured.  Director, 
George  Sidney. 

MOONLIGHT  MASqUERADE  (Rep.) 
Comedy-Drama.  Principals:  Dennis  O'Keefe, 
Jane  Frazee,  Betty  Kean,  Eddie  Foy,  Jr. 
Plot:  Two  young  people,  unknown  to  each 
other,  must  marry  within  a  designated  time 
in  order  to  receive  an  interest  in  their  fathers' 
business.  The  refusal  of  one  means  the  re- 
linquishing of  the  interest  to  the  other.  In 
the  general  mix-up,  each  one  tries  to  marry 
off  the  other  to  someone  else.  But  love  pre- 
vails; they  get  each  other  as  well  as  the  in- 
heritance. Director,  John  H.  Auer. 

THE  DEVIL  WITH  HITLER  (UA)  Com- 
edy-Drama. Principals:  Alan  Mowbray,  Bob- 
by Watson,  George  E.  Stone,  Joe  Devlin, 
Marjorie  Woodworth.  Plot:  The  Devil  is 
threatened  with  dethronement.  Hitler,  the 
world's  worst  meanie,  is  slated  for  the  job. 
In  the  role  of  valet,  the  Devil  schemes  to 
discredit  the  Fuehrer,  but  is  double-crossed. 
Hitler  takes  out  insurance  on  Mussolini  and 
Suki  Yaki,  who  are  visiting  him,  but  they 
return  the  compliment,  and  each  tries  to 
bomb  the  other.  Disguised  as  Hitler,  the 
Devil  is  about  to  free  a  condemned  couple, 
when  the  Axis  partners  appear.  In  the  chase 
which  follows,  the  Fuehrer's  pals  desert  him. 
He  has  to  give  in,  and  the  Devil  reigns  su- 
preme. Director,  Gordon  Douglas. 

WHERE  TRAILS  END  (Mono.)  Western. 
Principals:  Tom  Keene,  Frank  Yaconelli, 
Joan  Curtis,  Donald  Stewart.  Plot:  A  U.  S. 
Marshal  is  sent  to  aid  a  boy,  whose  father 
was  hung  by  enemy  agents  who  were  ter- 
rorizing the  ranchers  in  order  to  buy  control 
of  the  land  where  secret  Tungsten  mines 
had  been  discovered.  He  sends  the  young- 
ster for  help,  while  he  goes  into  the  gang- 
hideout.  Help  arrives  in  the  nick  of  time 
and  the  crooks  get  their  just  end.  Director, 
Robert  Tansey. 

CYCLONE  KID  (Rep.)  Western.  Prin- 
cipals: Don  "Red"  Barry,  John  James,  Alex 
Callam,  Joel  Friedkin,  Lynn  Merrick.  Plot: 
Conflict  between  homesteaders  and  an  un- 
scrupulous cattle  king  reaches  a  climax  when 
one  of  the  ranchers  is  murdered.  The  Cyclone 
Kid  and  the  local  judge  break  away  from 
the  gangster's  rule  in  an  effort  to  end  the 
trouble.  The  judge  is  killed  and  the  Kid 
framed.  Just  in  time  to  prevent  a  lynching, 
the  real  culprit  is  apprehended.  Director, 
George  Sherman. 

PARACHUTE  NURSE  (Col.)  Drama. 
Principals:  Marguerite  Chapman,  William 
Wright,  Kay  Harris.  Plot:  Two  nurses  join 
a  paranurse  corps  for  excitement  and  ro- 
mance and  fall  for  two  of  the  men  in  the 
unit.  They  tangle  with  a  snob  in  the  same 
corps  who  causes  them  plenty  of  trouble,  but 
she  is  found  out  and  forced  to  resign.  On  the 
day  of  the  first  jump,  the  lead  nurse  gets  cold 
feet,  so  the  others  make  believe  that  her  boy 
friend  has  cracked  up.  This  causes  her  to 
rise  to  the  occasion,  make  a  safe  landing  and 
find  the  boy  friend  unhurt.  Director,  Charles 
Barton. 


BUY  WAR  SAVINGS  BONDS  and  STAMPS 


JACKASS  MAIL  (MGM)  Comedy.  Prin- 
cipals: Wallace  Beery,  Marjorie  Main,  J. 
Carrol  Naish,  Darryl  Hickman.  Plot:  A 
rascal  of  the  West  pals  up  with  a  bartender 
who  helped  him  out  of  a  jam.  They  stick 
around,  helping  with  the  mail,  so  that  they 
can  rob  it  at  their  leisure.  When  a  reform 
movement  starts,  the  bad  element  turns  on 
the  old  rascal,  so  he  is  forced  to  head  the 
reform  movement.  He  ends  up  becoming 
the  symbol  of  law  and  order.  Director, 
Norman  Z.  McLeod. 

HIGHWAYS  BY  NIGHT  (RKO)  Comedy. 
Principals:  Richard  Carlson,  Jane  Randolph, 
Jane  Darwell,  Barton  MacLane,  Ray  Collins. 
Plot:  This  is  the  story  of  a  millionaire, 
j'oung,  unworldly  and  shy,  whose  entire  life 
is  changed  by  imbibing  a  few  zombies.  He 
becomes  involved  with  gangsters,  a  murder 
and  a  girl.  He  succeeds  in  double-crossing 
the  racketers;  moving  a  hotel  overnight  and 
then  winning  the  girl.  Director,  Peter  God- 
frey'. 

SUMMARY  OF  BLOCKS 

Paramount  No.  6 
BEYOND  THE  BLUE  HORIZON,  Drama.  76  mins.  Dorothy 
Lamour,  Richard  Denning,  Jack  Haley,  Walter  Abel. 
AUDIENCE  SLANT:  (Family)  Technicolor.  Dorothy  Lamour 
and  some  excellent  scenery  make  this  a  sure  audience 
hit.  BOX-OFFICE  SLANT:  Should  be  a  box-office  success; 
has  all  necessary  elements. 
DR.  BROADWAY,  Drama,  67  mins.  Macdonald  Carey, 
Jean  Phillips,  J.  Carrol  Naish,  Edward  Clannelli. 
AUDIENCE  SLANT:  (Adult)  Should  hold  patron's  interest. 
A  bit  unusual  in  some  respects.  BOX-OFiFiCE  SLANT: 
Good  supporting  feature  for  a  program  headlined  by  a 
strong  drawing  affracflon. 
TAKE  A  LETTER,  DARLING,  Comedy,  92  mins.  Rosalind 
Russell,  Fred  MacMurray,  Macdonald  Carey.  AUDIENCE 
SLANT:  (Adult)  One  of  those  smart,  sophisticated  com- 
edies, with  Inuendoes  and  hilarious  situations  to  make 
It  just  what  the  doctor  ordered.  BOX-OFFICE  SLANT: 
Type  of  picture  most  ticket  buyers  are  seeking  these  days. 
SWEATER  GIRL,  Mystery-wlth-MusIc,  77  mins.  Eddie 
Bracken,  June  Prelsser,  Fhlllip  Terry.  AUDIENCE  SLANT: 
(Adult)  Swell  mystery  with  catchy  musical  numbers  for 
appeal  to  those  interested  in  this  type  of  entertainment. 
BOX-OPFICE  SLANT:  Should  prove  a  huge  success,  not 
only  because  it's  entertaining,  but  because  of  its  already 
popular  musical  numbers. 
NIGHT  IN  NEW  ORLEANS,  Mystery,  75  mins.  Preston 
Foster,  Patricia  Morlson,  Albert  Dekker,  Charles  (Butter- 
worth.  AUDIENCE  SLANT:  (Adult)  A  "Whodunit"  that 
follows  the  familiar  pattern  of  the  "Thin  Man"  series, 
with  little  success.  BOX-OFFICE  SLANT:  Okay  for  sup- 
porting spot. 


RKO-Radio  No.  6 


MY  FAVORITE  SPY,  Comedy  with  Music,  86  mins.  Kay 
Kyser,  Ellen  Drew,  Jane  Wyman,  Robert  Armstrong,  Helen 
Westley.  AUDIIBNCE  SLANT:  (IFanvily)  Kay  Kyser 
adherents  as  well  as  those  who  appreciate  music,  comedy, 
quite  a  bit  of  exciting  light  drama  and  a  thrill  or  two 
In  their  entertlnment  should  like  this.  BOX-OFFICE 
SLANT:  Plenty  of  ticket  selling  angles  in  personalities, 
story  idea  and  exploitable  supplementary  features. 
THE  FALCON  TAKES  OVER,  Comedy  Drama,  63  mins. 
George  Sanders,  Lynn  Bari,  James  Gleason,  Allen  Jenkins. 
AUDIENCE  SLANT:  (Family)  A  smooth  blend  of  comedy 
and  semi-mystery  drama.  Good  production  and  direction 
technique  as  well  as  convincing  acting  accentuate  elements 
audiences  like.  BOX-OFFICE  SLANT:  Previous  numbers 
have  established  the  series  as  front-running  attractions, 
and  this  may  well  serve  as  top  feature  on  many  programs. 
SYNCOPATION,  Musical  Romance  Drama,  88  mins.  Jackie 
Cooper,  Bonlta  Granville,  Adolphe  Menjou,  George  Ban- 
croft, Connie  Boswell.  AUDIENCE  SLANT:  Family)  Prin- 
cipal appeal  iprobably  will  be  to  the  younger  element 
and  those  who  get  a  thrill  out  of  modern  hot  musical 
rhythm.  BOX-OFFICE  SLANT:  An  exploitation  show.  One 
that's  wide  open  for  such  tactics  which,  as  exemplified 
by  Benny  Goodman  a  few  years  ago,  are  used  to  have  the 
jitterbugs  tumbling  over  each  other  In  the  aisles  of 
theatres  he  played. 
POWDER  TOWN,  Drama,  79  mins.  Victor  McLaglen, 
Edmond  O'Brien,  June  Havoc.  AUDIENCE  SLANT: 
(Family)  Will  satisfy  those  who  like  McLaglen's  usual 
tyipe  of  characterization.  Action  Is  good  but  performance 
and  plot  just  so-so.  BOX-OFFICE  SLANT:  Title  and 
McLaglen  may  draw.  Give  it  good  support. 
MEXICAN  SPITFIRE  SEES  A  GHOST,  Comedy,  70  mins. 
Lupe  Valez,  Leon  Errol,  Charles  (Buddy)  Rogers.  AUDI- 
ENCE SLANT:  (Family)  Very  good  laugh  medicine  for 
average  patronage.  BOX-OFFICE  SLANT:  You  can  promise 
them  lots  of  giggles  and  a  few  loud  guffaws. 


May  9,  1942 


SHOWMEN'S    TRADE    R  E  \'  I  E  \\' 


Page  29 


ASTOR  PICTURES 


Rel.  See 
Mins.  Date  Issue  of 

Bat  Whispers  (My-D)  C.    Morris-U.    Merkel   85  Reissued 

Coek  of  the  Air  (C)  Chester  Morris    71  Reissued 

Crooked  Circle  (C)F  Zasb  Pitts-Jimmy  Gleason  70  Reissued 

Fangs  of  the  Wild  Rin  Tin  Tin.  Jr   60  New  Release 

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  Reissued 

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  Reissued 

( Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwytk-Robt.  Young  70  Reissued 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette    Colbert   80  Reissued 

Keep  'em  Laughing  Jack  Benny   72  Reissued 

Let  'Em  Have  It  (G)  Bruce  Cabot-Virginia  Bruee  70  Reissued 

Our  Girl  Shirley  Shirley  Temple     .   40  Cavalcade 

Palooka  (C)   Stuart   Erwin-Luoe   Velez  70  Reissued 

Searfaee  (D)   P.  Muni-G.  Raft-A.  Dvorak  88  Reissued 

Sky  Devils  (C-D)  Spencer  Tracy   88  Reissued 

Titans  of  the  Deep  Beebe  and  Barton  45  Reissued 


COLUMBIA 


Current  1940-41 


2014 
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2001 
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2003 
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2004 


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BIcndie  in  Society  (C)F  Penny  Singleton- Arthur  Lake.. 

Ellery  Queen  and  the 

Perfect  Crime  (My)A  Ralph  Bellamy-Margaret  Lindsay...  63. 

Hands  Across  the  Rockies(Wi  F.Bill  Elliott-Dub  Taylor  60. 

Here  Comes  Mr.  Jordan(FA) A.Robt.   Montgomery-Rita  Johnson  93. 

1  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally   Eilers- Donald    Woods  70. 

Medico  of  Painted  Spring  (W)  F.Chas.  Starrett-Terry  Walker  59. 

Officer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett  60. 

Our  Wife   'OF  Ruth  Hussey-Melvyn  Douglas   93. 

Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty  58. 

Richest  Man  in  Town  (D)F.. .Frank  Craven-Edgar  Buchanan   69. 

Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith   62. 

Sweetheart  of  the  Campus  (MD)  .Ruby  Keeler- Harriet   HiUiard  61. 

Thunder  Over  the  Prairie  (W)  F  .Charles  Starrett-Eiieen  O'Hearn  60. 

Tillie  the  Toiler  (C)F  Kay  Harris-William  Tracy  67. 

Time  Out  for  Rhythm  (DM)F.Rudy  Vallee-Rosemary  Lane  74. 

Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden  62. 

You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88. 

Current  1941-42 

Adventures  of  Martin  Eden  (D)  A.Glenn   Ford-Claire  Trevor  87. 

Alias  Boston  Blackie  (D)....  C.  Morris-Richard  Lane   67. 

Bedtime  Story  fC)A  Loretta  Young-Fredric  March  85. 

Blonde  From  Singanore(CD) A.Florence  Rice-Leif  Erickson   67. 

Blondie  Goes  to  College  (C)F. Penny  Singleton-Arthur  Lake  74. 

Blondie's  Blessed  Event  (C)F. Penny  Singleton-Arthur  Lake   69. 

Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58. 

Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon.  63. 

Canal  Zone   (D)F  Chester  Morris-John  Hubbard  79. 

Close  Call  for  Ellery 

Queen   (My)F   William  Gargan-Margaret  Lindsay..  67. 

Confessions  of  Boston 

Blackie  (My)F   Chester  Morris -Harriet  Hilliard   63. 

Desperate  Chance  for  Ellery 

dueen  (My)   Wm.  Gargan-Margaret  Lindsay  70. 

(Former  title    ■Ellery  Queen  and  the  Living  Corpse") 

Down  Rio  Grande  Way  (W)F. Charles  Starrett- Russell  Hayden  58. 

Ellery  Queen  and  the 

Murder  Ring   (My)  Ralph  Bellamy-Margaret  Lindsay...  68. 

Go  West,  Young  Lady  (WM  C)  F  .  Penny  Singleton-Glenn  Ford  71. 

Harmon  of  Michigan  (D)  F. ..  .Tommy  Harmon-Anita  Louise  65. 

Harvard  Here  I  Come  (C)F...Maxie  Rcsenbloom-Arline  Judge....  63. 

Hello  Annapolis  (D)  Jean   Parker-Tom   Brown   62. 

Honolulu  Lu  (0)  Lupe  Velez-Bruee  Bennett  72. 

Invaders,  The  (D)F  Leslie  Howard-Laurence  Olivier  104. 

King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63. 

Ladies  in  Retirement  (D)A...lda    Lupino-Louis    Hayward  91. 

Lady  Is  Willing  (CD) A  Marlene    Dietrich-Fred    MacMurray.  91. 

Lawless  Plainsman  (W)  Charles  StPTett- Russell  Hayden..   

Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

Man  Who  Returned  to  Life  (D)AJohn  Howard-Lucille  Fairbanks  60. 

Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger  90. 

Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly   63. 

North  of  the  Rockies  (W)F...Bill  Elliott-Tex  Ritter  60. 

Riders  of  the  Badlands  (W)F. Charles  Starrett- Russell  Hayden  57. 

Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

Royal  Mounted  Patrol  (W)  Charles  Starrett- Russell  Hayden  39. 

Secrets  of  the  Lone  Wolf  (My)  F.Warren  William    66. 

Shut  My  Big  Mouth  (C)F  Joe  E.  Brown-Adele  Mara  .   71. 

Sing  for  Your  Supper  (DM)F.Jinx   FalkenbMrg-"Buddy"    Rogers..  88. 

Stork  Pays  Off  (OF  Maxie  Rosenbloom-Rochelle  Hudson.  68. 

Texas  (D)F   William  Holden-Glenn  Ford  92. 

Three  Girls  About  Town(CD)A Joan  Blondell-John  Howard  73. 

Tramp.  Tramp,  Tramp  (C)  F ..  .Florence  Rice-Bruce  Bennett  68. 

Two  Latins  From 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury  66. 

Two  Yanks  in  Trinidad  (OA.. Pat  O'Brien-Brian   Donlevy  84. 

West  of  Tombstone  (W)F  Charles  Starrett- Russell  Hayden  39. 

Wife  Takes  a  Flyer  (F)F  J.  Bennett-F.  Tone   86. 

You  Bclonj  to  Me  (CD)A  Barbara  Stanwyck- Henry  Fonda  97. 

Coming  1941-42 

Atlantic  Convoy   !ohn  Beal-Virginia  Field  

Bad  Men  of  the  Hills  Charles  Starrett- Russel!  Hayden  

Blondie  for  Victory  Penny  Singleton-Arthur  Lake  

3214  Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Fingers   Kay  Harris-Bruce  Bennett  

He's  My  Old  Man  Pat  O'Brien-Glenn  Ford  

Lone  Wolf  in  Scotland  Yard(My)  Warren  William-Eric  Blore  

Man's  World   M.  Chapman-W.  Wright  

Meet  the  Stewarts  William  Holden-Frances  Dee  

Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray   60. 

Overland  to  Deadwood  Charles  Starrett- Russell  Hayden  

Parachute  Nurse   Marguerite  Chapman- Kay  Harris  

Prairie  Gunsmoke  fW)  Bill    Elliott-Tex  Ritter  

Riders  of  the  Northland  (W).. Charles  Starrett- Russell  Hayden  

Submarine  Raider  (D)  John  Howard-Marguerite  Chapman  

Sweetheart  of  the  Fleet  (C)...Joan  Davis-Jinx  Falkenburg  63. 

Talk  of  the  Town  (D)  Cary  Grant-Jean  Arthur  

(Former  title  '-Three's  a  Crowd'') 

They  All   Kissed  the  Bride... Joan  Crawford-Melvyn  Douglas  

(Former  title  -  He  Kissed  the  Bride") 
Vengeance  of  the  West  (W)..Bill  Elliott-Tex  Ritter  


76. .7/17/41 


.8/14/41 
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.a5  2  42 
a3  2  42 


.al  I  15 '41 
; ;  .'a5/2/42 


5  28  42 
3  14  42 


.a3  7  '42 
.a3  7  4; 


6  18  42 


6  18  42 
6  4  42 
3  21  42 
6  25  42 

.8  11  42 


.al  17  42 
.a4  18  42 
.a3  21  42 
. .a3  7  42 
.a2  21  42 


.  .a3  14  42 


MGM 


Current  1940-41 


141  Barnacle  Bill  (CD)F  Wallace  Beery-Virginia  Weidler  92. 

139  Big  Store   (M-C)F  Marx   Bros. -Virginia   Grey   83. 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson-Walter  Pidgeondeeh.)  98. 

143  Dr.Kildare'sWeddingDay(D)  F  .Lew  Ayres-Lionel  Barrymore  82. 

138  Getaway   (G)A   Robert  Sterling-Van  Heflin  89. 

146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickey  Rooney-Judy  Garland  100. 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George   Murphy  96. 

142  Stars  Look  Down  (D)  M.  Loekwood- M  ichael  Redgrave   98. 

140  They  Met  in  Bombay  'D)A.. .Clark   Cahle-Rosalind   Russell  92. 

148  When  Ladies  Meet  (SC)A  Joan  Crawford-Roh't  Taylor  105. 

147  Whistling  In  the  DarkCMyOF.Skelton-Rutherfoni   78. 


.7,'4'41  . 
.6  20  '41 
.7  25 '41 
.8 '22  '41 
.6 '13  '41 

.8  13  '41 
.  8  '  1  '4 1  . 
.7 '18 '41 
,  6  27  '4  I 
8  29  '41 
8  8  41  . 


. ..b7/5/4l 

..b6  '21  '41 
.  .b6 '28  /41 
.  .b8'23  '41 
.  .b6  '21  '41 

.  .  .b8  '9  '4l 
. .b7  26 /4 I 
.  .b7/l2'4l 
.  .b6'28  '41 
.  .b8  '30  '41 
. ..b8  2  41 


MGM 


Current  1941-42  Mins.  Date  Is^e'ef 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117. .Jan  bl2/6/4l 

226  Born  to  Sing   (DM)  Ray  McDonald- Virginia  Weidler  81 

220  Bugle  Sounds   (D)F  Wallace  Beery-Marjorie  Main  101 

208  Chocolate  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  102 

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rooney-Lewis  Stone  93 

213  Design  for  Scandal  (CD)A  Rosalind   Russell- Walter  Pidgeon...  84 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73 

201  Dr.  Jekyll  and  Mr.  Hyde(D) A.Spencer  Tracy-lngrid   Bergman  127 

217  Dr.  Krldare's  Victory  (D),,..Lew  Ayres-Lionel   Barrymore  82 

207  Feminine  Touch   (OA  Rosalind   Russell-Don  Ameche  93 

232  Fingers  at  the  Window(My)A.Lew  Ayres-Laraine  Day   80 

212  H.  M.  Pulham.  Esa.  (D)A  Hedy  Lamarr-Robert  Young  120 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105 

221  Joe  Smith.  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63 

218  Johnny  Eager  (G)A  Lana  Turner-Robert  Taylor  107 

213  Kathleen   (D)F  Shirley  Temple- Herbert  Marshall...  84 

230  Kid  Glove  Killer  (D)F  Marsha  Hunt-Van  Heflin   74 

202  Lady  Be  Good  (CM)F  Eleanor   Powell-Ann   Sothern  112 

205  Married  Bachelor  (C)A  Ruth  Hussey-Rob't  Young   81 

219  Mr.  and  Mrs.  North  (MyC)  F ..  Grade  Allen- William   Post,  Jr  67 

231  Mokey  (D)F   D.    Dailey-Donna   Reed   88 

227  Nazi   Agent   (Spy)A  Conrad  Verdt-Ann  Avars   82 

(Reviewed  as  "Salute  to  Courage") 

233  Rio  Rita  (CM)F  Abbott  &  Costello   92 

210  Shadowofthe Thin  Man(CMy)F. William  Powell-Myrna  Loy   97 

206  Smilin'  Through  (Tech.)  (D)  F  .J.  MacDonald-Brian  Aherne  100 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81 

228  This  Time  For  Keeps  (OF... Robert  Sterling-Ann  Rutherford  73 

211  Two  Faced  Woman  (OA  Garbo-Melvyn    Douglas   94 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94 

223  Vanishing  Virginian  (CD)....K.    Grayson-F.    Morgan  101 

225  We  Were  Dancing  (SC)A  N(]rma  Shearer-Melvyn  Deuglas  94 

222  Woman  of  the  Year  (CD)  A  ..  .Spencer  Tracy- Katharine  Hepburn.  .112 

224  Yank  on  the  Burma  Road(D)F.L.   Day-B.   Nelson-K.  Luke  63 

Coming  1941-42 

Apache  Trail   William  Lundigan-Donna  Reed  

Born  To  Be  Bad  (D)  Philips  Dorn-Lionel  Barrymore  a3/2l/42 

Cairo   Jeanette  MacDonald-Robt.  Young  

For  Me  and  My  Gal  Judy  Garland-George  Murphy  

(Former  title  "Big  Time") 

237  Grand  Central  Murder  (My)F.Van    Heflin-Virginia   Grey  72. .May   b4/25/42 

Her  Cardboard  Lover  (C)  Norma  Shearer- Robert  Taylor  a2/2l/42 

1  Married  an  Angel  (C)  Jeanette  MacDonald-Nelson  Eddy  all/8/41 

Jackass  Mail   Wallace  Beery-MarJorie  Main  

Maisie  Gets  Her  Man  (CD)... Ann  Sothern-Red  Skclton  a3/28/42 

(Former  title  "Get  Rich  Quick  Maisie") 

Man  From  Martinique  (CD) ...  William  Powell-Hedy  Lamarr  a3  28/42 

(Former  title  ■•Till  You  Return") 

Mrs.    Miniver    (D)  Greer  Garson-Walter  Pidgeon  al '17/42 

Once  Upon  a  Thursday  (CD). Marsha  Hunt-Barry  Nelson  a3'28/42 

Pacific  Rendezvous   Lee  Bowman-Jean  Rogers  77  

Panama    Hattie    (CM)  Ann  Sothern-Wm.  Lundigan  a8/30'4l 

Pierre  of  the  Plains  John  Carroll-Ruth  Hussey  a5  2  42 

Random  Harvest   '^recr  Garson-Ronald  Colman  

Red  Light  (CD)  Clark   Gable-Lana  Turner  a3/28/42 

(Former  title  "Somewhere  I'll  Find  You") 
Seven  Sisters   Van   Heflin- Kathryn  Grayson  

235  Ship  Ahoy  (CM)F  Eleanor    Powell-Red   Skelton   95. .May   b4/l8/42 

234  Sunday  Punch  (CD)F  Jean  Rogers-William  Lundigan  76. .May   b4/l8/42 

Tarzan's  New  York 

Adventure  (D)A   J.  Weismuller-M.  O'Sullivan  71  b4/18/42 

Tish   Marjorie  Main-ZaSu  Pitts  

236  Tortilla  Flat  (0)  Tracy-Garfield-Lamarr-Tamiroff  105. .May   b4/25/42 

Yank  at  Eton  Mickey  Rooney-Edmund  Gwenn  a5 '2,'42 


.Mar  b  1/24/42 

.Jan  bl2/20/4l 

.Nov  bl0/l8/4l 

.Mar  b2/l4/42 

.Dec  bll/15/41 

Sept  b8'2/4l 

.Sent  b7/26,'41 

.Jan  bl2/6,'4l 

Oct  b9 '20/41 

.Apr  b3/l4/42 

.Dec  bll'13/41 

.Oct  b9 '20/41 

.Feb  bl  10/42 

.Jan  bl2/|3,'4l 

.Dee  bll/15/41 

Apr  b3/14/42 

Sept  b7/19/4l 

.Oct  b9'13/4l 

.Jan  bl2/20/4l 

Apr  b3  28/42 

.Mar  b  1/24/42 

.Apr  b3/l4/42 

.Nov  blO/23/41 

.Oct  ._.i)9/l3/4l 

.Dee  bll/15/41 

.Mar  b2 '14/42 

.Nov  blO/23/41 

.Nov  blO'18'41 

.  Feb  bl2 '6/41 

.Mar  bl  /I7/42 

Feb  bl/17/42 

Feb  bl/17/42 


MONOGRAM 


Current  1940-41 


,  ..b8/2/4l 
,  ..b8/9/4l 
, .b9 '27/41 
. .a7/l9/4l 
. . .b8/2/4l 
. .b9/20/4l 
. .a3'17/4l 
...b7/5/4l 
.  .a9,/27/4i 
..a6/l4/4i 
..b7/l9/4l 


. .b7/26/4l 
..a2/2l/42 
..b2  '21/42 
. .  .b3  '7/42 


Bowery  Blitzkrieg   (D)F  Gorey-Jordan- Hall    61. .81 '41  .. 

Deadly  Game  (Spy)  F  Chas.  Farrel-June  Lang   63.  .8  8/41  ., 

Driftin'    Kid    (W)F  Tom  Keene-Betty  Miles   35. .9  26/41  . 

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  8'8'4I  . 

Father  Steps  Out  (D)F  Frank  Albcrtson-Jed  Prouty  63..7/19'41  . 

Fugitive  Valley  (W)F  Corrigan-King-Terhune    60..7'S0'41  . 

Gang's  All  Here  (G)  Frankie  Darro-Mantan  Moreland  6'1I/41  , 

Murder  by  Invitation  (My)  A,  .Wallace   Ford-Marian   Marsh  65..6'30/41  . 

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  I0'3I/4I 

Wanderers  of  the  Desert  (W) .  .Tom  Keene-Betty  Miles  6,/25/41  . 

Wrangler's   Roost   (W)F  Range    Busters   58. .6/4/41  .. 

Current  1941-42 

Arizona  Bound  (W)  F  Buck  Jones-Tim  McCoy   57.. 7/19/41  . 

Arizona  Roundup  (W)  Tom    Keene  3/13/42  . 

Below  the  Border  (W)F  Buck  Jones-Tim  MtCoy  58..l'30'42  . 

Black  Dragons  (My)A  Bela  Lugosi-Joan  Barclay   63. .3/6/42  .. 

Boothill  Bandits  Range  Busters   4  24  42  , 

Borrowed  Hero  (D)F  Florence  Rise-Alan  Baxter  65..I2/5'41  . 

Continental  Express  (D)A  Rex   Harrison- Valerie   Hobson  6I..4  l  '42  .. 

Corpse  Vanishes  (H)  Bela  Lugosi-Joan  Barclay.   64.. 3  8  42  . 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64..11/2r4l 

Forbidden  Trails  (W)  F  Buck  Jones-Tim  McCoy   58..I2'26'4I 

Freckles  Comes  Home  (G)  Johnny  Downs-Gail  Storm  1 '2 '42  ., 

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63..9  5'41  .. 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy  65..3,'27'42  . 

Gunman  From  Bodie  (W)F...Buck  Jones-Tim   McCoy   62. .9  19  41  . 

I  Killed  That  Man  (My)A  Ricardo   Cortez-Joan  Woodbury  70. .11 '14/41 

Klondike  Fury   (D)A  Edmund  Lewe-Lucille  Fairbanks         68. .3  20  42  . 

Law  of  the  Jungle  (Spy)  Arline  Judge-John    King  2/6 '42  .. 

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jackie   Moran  62..9'I2'4I  . 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  12 '3/41 

Man  From  Headquarters  (G)A. Frank  Albertson-Joan  Woodbury  63..I  23'42  . 

Man  With  Two  Lives  (D)A  Edward  Norris-John  Arden  65..3'13'42  . 

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath  72..  I  21  42  . 

Mr.  Wise  Guy  (CD)F  East  Side   Kids  7O..2'20/42  . 

Private  Snuffy  Smith  (CD)F..Bud  Duncan-Edgar  Kennedy  67..1/|6'42  . 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard   Cromwell-Mary   Ruth  37.  .  12 '19 '41 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84..  19 '42  .. 

Rock  River  Renegades  (W)...  Range  Busters  2 '27 '42  . 

Saddle  Mountain  Roundup(W)  .Range  Busters  8 '29 '41  . 

So's  Yopr  Aunt  Emma  (CD)F. Roger  Pryor-ZaSu  Pitts   62..4  17  42  . 

Spooks  Run  Wild  (MyOF  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63..I0  24'4I 

Stolen   Paradise   (D)A  Leon  Janney-Eleanor  Hunt  80. .  10 '31, '41 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)F  Range  Busters   72..  1/9/42  .. 

Tonto  Basin  Outlaws  (W)F..  Range  Busters   63. .10/10/41 

Ton  Sergeant  Mulligan  (OF. .Nat  Pendleton-Carol   Hughes  69. .10/17/41 

Tower  of  Terror  (Spy)  Movtta-Wilfred  Lawson  4/1 '42 

Underground   Rustlers   (W)F. .Range  Busters  56..II'2I/41 

Western   Mail   (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  2/l3,/42  . 

Where  Trails  End  Tom   Keene-Joan  Curtis  5'|/42  .. 

Zis  Boom   Bah   (DM)F  Peter  Lind  Hayes-Grace  Hayes  62..II'7,'4I  . 

Coming  1941-42 

Army  Bride   John  Beal-Wanda  McKay  

(Former  title  "Do  Not  Disturb") 

Down  Texas  Way  (W)  Buck  Jones-Tim  McCoy  

Let's  Get  Tough  (D)  Leo  Gorcey-Huntz  Hall  5  29  42  . 

One  Mysterious  Night  John  Beal-Wanda  McKay  

She's  in  the  Army  Veda  Ann  Borg-Marie  Wilson  5  13  42   a3  2 '42 

Texas  Trouble  Shooters  Ray  Corrigan-John  King  6  12  42   

Three  Wise  Brides  (CD)  Nova  Pilbeam-Basil  Sydney  a4/IB/42 


..bl2/6/4l 

. .b4/| 1/42 
.  .b4  18  '42 
.bl  I  '13  '41 
.  .bl  /31  /42 
.all  22/41 
..b9'13'4( 
. .  .b4  '4 '42 
.blO  18/41 
. .bl I '8/41 
.  .b3  2 1  , '42 
..al  'I7'42 
.  .b9  '20/41 
al  1/22/41 
..bl/31/42 
..b3/l4/42 
...b5  2 '42 
. .b2/ 14/42 
..bl/31/42 

.bl2  20'4I 
. .bl /10/42 
. .a2/21/42 
.. .a8/9/4l 
. -b4  23 '42 
.blO'l 1/41 
.bl2/21/40 

..b2/28/42 
.bll/29/41 
..hII/l/41 
.  .34  2  3 '42 
..bl/17/42 
. .al/31/42 


.bll/l/41 


.  .a5  2  42 
.34/23/42 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


May  9,  1942 


PARAMOUNT  Current  1940-41  Mins 

4038  Aloma  of  the  South  Seas  (D)F. Dorothy  Lamour-Jon  Hall  (Tech.)-.  77. 

4032  Caught  in  the  Draft  (C)F  Bob  Hope-Dorothy  Lamour   81. 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker   70. 

4033  Forced  Landing  (D)F  Richard  Arlen-Eva  Gabor   66. 

4035  Kiss  the  Boys  Goodbye(CM) F.O.  Ameche-M.  Martin-0.  Levant...  85. 

4029  One  Night  in  Lisbon  (C)A  Madeleine  Carroll-Fred  MacMurray.  95. 

4031  Parson  of  Panamint  (D)F  Charles  Ruggles-Ellen  Drew  84. 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91. 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  62. 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78. 

4036  World  Premiere  (C)A  John  Barrymore- Frances  Farmer  70. 


Current  1941-42 


Block 
No. 

2  Among  the  Living  (H)A  Albert   Dekker-Susan   Hayward   68. 

3  Bahama  Passage  (Tech.)  (D)  A  .Madeleine  Carroll-Stirling  Hayden..  81. 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin   84. 

1  Buy  Me  That  Town  (C)A  Lloyd   Nolan-Constance  Moore   70. 

4  Fleet's   In   (M)F  Dorothy  Lamour-William   Holden...  92. 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly   68. 

2  Glamour  Boy  (C)F  Susanna  Foster-Jackie  Cooper   80. 

5  Great  Man's  Lady  (D)A  Barbara  Stanwyck-Joel  McCrea   91. 

I  Henry  Aldrich 

for  President  (C)F  Jimmy    Lydon-Cnarles    Smith   70. 

t  Hold  Back  the  Dawn  (D)F...Cha$.  Boyer-Olivia  de  Havilland  115. 

4  Lady  Has  Plans  (CO)A  Paulette  Goddard-Ray  Milland   77. 

Louisiana  Purchase  (MC)  Bob  Hope-Victor  Moore  (Tech.)   98. 

3  Mr.  Bug  Goes  to  Town  (FA)F.Tech.  Cartoon  Feature   78. 

5  My  Favorite  Blonde  (C)A  Bob   Hope-Madeleine  Carroll   78. 

1  New  York  Town  (CD)A  Mary  Martin-Fred   MacMurray   75. 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Robt.  Preston   79. 

3  No  Hands  on  the  Clock(My)F. Chester  Morris-Jean  Parker   75. 

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard   90. 

W-l  Outlaws  of  the  Desert  (W)F..Wm.  Boyd-Brad   King   66. 

3  Pacific  Blackout  (D)F  Robert  Preston-Martha  O'Driscoll. .  76. 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.) ..  124. 

4  Remarkable  Andrew   (OF  William  Holden-Brian  Donlevy   80. 

W-l  Riders  of  the  Timberline(W)F. Bill  Boyd-Brad  King-Andy  Clyde..  59. 

W-l  Secret  of  the  Wastelands(W) F . Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland   94. 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63. 

3  Sullivan's  Travels  (CD)A  Joel   McCrea- Veronica   Lake   91. 

4  Torpedo   Boat   (A)F  Richard  Arlen-Jean  Parker   69. 

W-l  Twilight  on  the  Trail  (W)F..Biil  Boyd-Brad  King-A.  Clyde   58. 


Rel. 

Date 
8/29/41 
7/4/41  . 
8/29/41 
7/18/41 
8/1/41  . 
6/13/41 
8/22/41 
7/25/41 
6/20/41 
8/8/41  . 
8/15/41 


12/19/41 

1/23/42 

1 1/7/41 

10/3/41 

4/3/42  . 

4/24/42 

12/5/41 


See 
Issue  of 
.  .b8/30/41 
. .b5/31/4l 
. .b8/23/4l 
. .b7/19/4l 
. .b6/28/4l 
. .b5/IO/4l 
. .b6/2l/4l 
. .b6/2l/4l 
. .b6/l4/41 
. . .b8/2/4l 
. .b8/23/4l 


. . .b9/6/41 
.bl2/l3/4l 
...b9/6/4| 
. . .b8/2/4l 
..b 1/24/42 
.  .bl/24/42 
.. .b9/6/4l 
..b3/2l/42 


RKO-RADIO 


Current  1940-41 


10/24/41 
9/26/41 
3/20/42 
1/1/42  . 
2/20/42 

i6/3i/4l' 
11/28/41 
2/13/42 
10/10/41 

3/i6/42' 

3/19/42 
4/17/42 


11/21/41 


2/6/42  . 
3/13/42 


. . .b8/2/4l 
...b8/2/4l 
. .bl/17/42 
.bll/29/41 
. .bl2/6/4l 
..b3/2l/42 
. ..b8/2/4l 
. ..b9/6/41 
.bl2/13/41 
...b8/2/41 
. .b9/27/4l 
..bl2/6/4l 

.  .b3/2l/42 
. .bl/17/42 
. .b9/27/4l 
. .b9/27/4l 
. ..b9/6/4l 
. .b9/27/4l 
. .bl2/6/4l 
..bl/17/42 
. .b9/27/4l 


Coming 


American  Empire  (W)  Richard  Dix-Preston  Foster  

6  Beyond  the  Blue  Horizon  Dorothy  Lamour-Richard  Denning  

(Former  title  "Malaya") 
6  Dr.  Broadway  (D)  Macdonald  Carey-Jean  Phillips  

Forest  Rangers  (D)  (Tech.) ...  Fred  MacMurray- Paulette  Goddard   . 

Glass   Key   Brian  Donlevy- Veronica  Lake  

Great   Without   Glory  Joel    McCrea-Betty  Field  

(Former  title  "Triumph  Over  Pain") 

Happy-Go-Lucky   M.  Martin-D.  Powell-R.  Vallee  

Henry  Aldricii,  Editor  (CD). ..Jimmy  Lydon-Charles  Smith  

5  Henry  and  Dizzy  (CD)F  Jimmy   Lydon-Charles  Smith  71  

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  

1  Married  a  Witch  Fredric  March- Veronica  Lake  

Major  and  the  Minor  Ginger  Rogers-Ray  Milland  

Mr.  and  Mrs.  Cugat  Ray   Milland-Betty  Field  

Mrs.  Wiggs  of  the  Cabbage 

Patch  (C)  Fay  Bainter-Carolyn  Lee  

My  Heart  Belongs  to  Daddy(C) .  Richard  Carlson-Martha  O'Driscoll  

6  Night  in  New  Orleans  (My) ..  .Preston  Foster-Albert  Dekker  

(Former  title  "Morning  After") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  

Priorities  of  1942  Betty  Jane  Rhodes- Johnnie  Johnston  

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  

Silver  Queen   George   Brent-Priscilla  Lane  

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  

(Former  title  "Black  Curtain") 

6  Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  

6  Take  a  Letter  Darling  (C)  Rosalind  Russell-Fred  MacMurray  

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  

Tombstone    (W)  Richard   Dix-Frances  Gifford  

5  True  to  the  Army  (CM)  F  . . . .  Judy  Canova-Allan  Jones-Ann  Miller  76  

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George  

Wake   Island   Brian  Donlevy-Robert  Preston  

Wildcat    (D)  Richard  Arlen-Arline  Judge  

Wrecking  Crew   Richard  Arlen-Chester  Morris  

Young  and  Willing  (C)  ..William   Holden-Susan  Hayward  

(Former  title  "Out  of  the  Frying  Pan") 

Coming  1942-43 

Holiday  Inn   Bing  Crosby-Fred  Astaire  8/28/42 

Lady  Bodyguard   Anne  Shirley-Eddie  Albert  


.al/24/42 
.38/16/41 


.all/29/41 
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. .33/21/42 
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.32/21/42 

.  .a8/9/4l 
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.  .32/28/42 
!ai2/26/4i 


PRODUCERS  RELEASING  CORP.  1940-41 

162  Billy  the  Kid  in  S3nt3  Fe(W)  .Bob-Steele-M3rin  Fais-St.  John. 

116  Blonde  Comet  (D)  Robert  Kent-Virginia  Vale  

ill  Criminals  Within   (My)A  Eric  Linden-Ann  Doran  

lis  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey  

lis  Desperate   C3rgo    (D)A  Ralph  Byrd-Carol  Hughes  

i  i2  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore. 


66. 
67. 
70. 
66. 
69, 
61 . 

124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor  67. 

126  Jungle  Man  (D)F  Buster  Crabbe-Sheila  Darcy  63. 

167  Lone  Rider  Ambushed  (W)F..Geo.   Houston-AI  St.  John  67, 

168  Lone  Rider  Fights  Back  (W). George  Houston-AI  St.  John  64, 

i66  Lone  Rider  in  Frontier  Fury.. George  Houston-AI  St.  John  62. 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66, 

123  Paper  Bullets  (D)A  Joan  Woodbury-Jack  LaRue  72, 

125  Reg'lar  Fellers  (D)F  Billy   Lee-'Alfalfa'   Switzer  65 

166  Texas   Marshal   (W)  Tim   McCoy-K3y  Leslie   62, 


258  Billy  the  Kid's  Round-Up(W). 
260  Billy  the  Kid's  Smoking  Guns. 

259  Billy  the  Kid  Trapped  (W)F. 
257  Billy  the  Kid,  Wanted  (W)F 

208  Bombs   Over  Burma  

207  Bro3dw3y  Big  Shot  (CD) A.. 

211  Dawn  Express  (Spy)  

206  Duke  of  the  Navy  {D)F  

219  Gallant  Lady   

202  Girls  Town  (D)F  

205  Hard   Guy  (G)A  

216  House  of  Errors  (C)  

218  Inside  the  Law  

204  Isle  of  Forgotten  Sins  

215  Law  of  the  Timber  (D)  

263  Lone  Rider  and  the  Bandit(W). 

264  Lone  Rider  in  Cheyenne  (W). 

265  Lone  Rider  in  Texss  Justice... 

209  Mad  Monster   

201  Men  of  San  Quentin  (D)F  

213  Miracle   Kid  (D)A  

217  Psnther's  CIsw  (My)F  

252  Raiders  of  the  West  (W)  

2.13  Rolling  Down  the  Great 

Divide  (W)   

229  Strangler   

230  Swamp  Woman  (D)  

251  Texas  Man  Hunt  (W)  

212  They  Raid  by  Night  

(Former 

214  Today  1  Hang  (D)A  

210  Too  Many  Women  (C)  


1941-42 

Buster  Crabbe-Al  St.  John  58. 

B.  Crabbe-Al  St.  John  

Buster  Crabbe-Al  St.  John  59. 

Buster  Crabbe-Al  St.  John  64. 

Anna  May  Wong-Noel  Madison  

Ralph   Byrd-Virginia  Vale  63. 

Mich3el  Whalen-Anne  Nagel  66. 

Ralph  Byrd-Veda  Ann  Berg  65. 

Sidney  Blackmer- Rose  Hobart  

Edith   Fellows-June  Storey  63, 

Jack  La  Rue-M3ry  He3ly   68. 

Harry  L3ngdon-M3ri3n  M3rsh  67. 

W3Mace   Ford-Frank  Sully   65. 

Ala'>  Baxter-Gertrude  Michaels  

Marjorie  Reynolds-Monte  Blue  63. 

George  Houston-AI  St.  John  55. 

George  Huston-AI  St.  John  59. 

G.  Houston-AI  St.  John  

Johnny  Downs-George  Zucco  79. 

J.  Anthony  Hughes- Eleanor  Stewart.  80. 
Tom  Neal-Carol  Hughcs-Vicki  Lester  66. 

Sidney   Blackmer- R ickey  Vallin  74. 

Bill  (Radio)  Boyd-Art  D3vis  64. 

Bill  (Radio\  Boyd-Art  Davis  62, 

Judy  C3m'<bell-Seb3Sti3n  Shaw  67. 

Ann  Corio-Jack  La   Rue   68. 

Bill  (Radio)  Boyd-Art  Davis  60. 

Lyie  Talbot-George  Neisce  

title  "Commandos  Have  Landed") 

Walter  Woolf  King-Mona  Barrie  67. 

Neil  Hamilton-June  Lang   67. 


.7/11/41  , 
.12/26/41 
.6/27/41  , 
.9/12/41  , 
.7/4/41  ., 
.6/27/41  , 
.8/1/41  ., 
. 10/10/41 
.8/29/41  , 
.11/7/41  , 
.8/8/41  . 
.10/31/41 
.6/13/41  , 
.8/15/41  , 
.6/13/41 


. 12/12/41 

.5/29/42 
.2/20/42  , 
.10/24/41 
,6/5/42  . 
.2/6/42  .. 
,3/27/42  . 
,1/23/42  . 
,6/12/42  , 
,3/6/42  .. 
,  10/17/41 
4/10/42  . 
5/8/42  ., 
,6/26/42  . 
,12/19/41 
,1/16/42  . 
3/13/42  . 
,6/19/42 
,5/15/42 
.5/22/42 
. 11/14/41 
.4/17/42  . 
.2/13/42  , 

.4/24/42 
.4/3/42  . 
.12/5/41 
.1/2/42  . 
.7/3/42  . 

.1/30/42  , 
.2/27/42 


. .37/19/41 
.31 1/22/41 
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.  .35/17/41 


.bl2/27/4l 

.'.M/ 18/42 

. .  b  1 1  / 1  /4 1 

.".hi/ 17/42 
..32/28/42 
.  .b2/l4/42 

, ,b4/ii/42 
.blO/25/41 
,..33/7/42 


.bl2/27/4l 
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,  .al/31/42 


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.al/31/42 


129  Hurry,  Charlie,  Hurry  (C)F. 

175  Little  Foxes  (D)A  

135  My  Life  With  Caroline '  (C) . . 

136  Scattergood  Meets  B'way(D)F 

186  Six  Gun  Gold  (W)  

172  Story  of  the  Vatic3n  (Doc.).. 

126  Tom,  Dick  and  Harry  (C)A.. 

Block 
No. 


Rel.  Sta 
Mlns.  Date  Itsuaof' 

.Leon  Errol-Mildred  Coles   65.. 7/25/41  ...b7/12/41 

.Bette  Davis-Herbert  Marshall  116. .8/29/41  ...b8/16/4l 

.Ronald  Colman-Anna  Lee  81. .8/1/41   b7/l9/4l 

.Guy  Kibbee-Emma  Dunn   70. .8/22/41  ...b8/30/4l 

.Tim  Holt-Jane  Clayton  8/8/41   a7/12/41 

.March  of  Time  Feature  54.. 7/18/41  ...b8/16/41 

.Ginger   Rogers-Geo.    Murphy  86.. 7/4/41   b7/19/4r 


Current  1941-42 


I  All  That  Money  Can  Buy(D)A.Anne  Shirley-Walter  Huston. 

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (OA  Barbsra   St3nwyck-G3ry   Cooper  111., 

W-l  Bsndit  Trail  (W)F  Tim  Holt-Janet  Waldo   60.. 

5  B3shful  Bachelor  (OF  Lum  'n'  Abner   74.. 

4  Call  Out  the  Marines  (C)  Victor  McL3glen-Edmund  Lowe   67.. 

1  Citizen   Kane   (D)A  Orson  Welles- Dorothy  Comingore. .  .120. . 

3  Date  With  the  F3lcon(MyC) F .George  Sanders-Wendy  Barrie   63.. 

W-l  Dude  Cowboy   (W)F  Tim   Holt-Marjorie  Reynolds   59.. 

Dumbo    (FA)F  Disney  Cartoon  Festure  (Tech.)   64.. 

F3nt3si3  (FA)F  Technicolor  Csrtoon   85.. 

1  F3ther  T3kes  a  Wife  (OA  Adolphe  Menjou-Gloria  Swanson   79., 

3  Four  J3cks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger   68., 

2  Gay  Falcon  (My) A  George  Sanders- Wendy  Barrie   66.. 

4  Josn  of  Paris  (D)  Michele  Morgan-Paul  Henreid   91., 

1  Lady  Scarface  (D)F  Dennis  O'Keefe- Frances  Neal   66., 

W-2  Land  of  the  Open  Range(W)F.Tim  Holt-R3y  Whitley   60.. 

2  Look  Who's  Laughing  (C) F. . .Berger  &.  McCarthy   79.. 

4  Mexican  Spitfire  3t  Sea  (C)...Lupe  Velez-Leon  Errol   73.. 

2  MexiC3n  Spitfire's  B3by  (C)F.Leon  Errol-Lupe  Velez-Z3su  Pitts..  70., 

3  Obliging  Young  L3dy  (C)F...Joan  Carroll-Edmond  O'Brien   80., 

1  Parachute   Battalion   (D)F  Robert  Preston-Nancy  Kelly   75., 

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore- Lupe  Velez.  96., 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60., 

4  Sing  Your  Worries  Away(CM)  .Bert  L3hr-Buddy  Ebsen-Patsy  Kelly  71., 

2  Suspicion    (D)A  Gary  Grant-Joan  Fontaine   99.. 

5  Tuttles  of  Tahiti   (D)F  Charles  L3ughton-Jon  H3II   94., 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Ch3rles  Coburn   67., 

4  V3lley  of  the  Sun  (D)  James  Craig-Lucille   Ball   80., 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt   66. 

Coming 

Army  Surgeon  (War)  Jane  Wyatt-Kent  T3ylor  

Bambi   Disney  Cartoon  Festure  

Big  Street   Henry  Fond3-Lucille  B3II  

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  

6  F3lcon  Takes  Over  George  Sanders-Allen  Jenkins  

Highways  By  Night  Richard  Carlson-Jsne  Randolph  

Journey  Into  Fear  (Spy)  Joseph  Gotten -Dolores  del  Rio  

Magnificent  Ambersons   J.  Gotten- Dolores  Costello-T.  Holt  

5  Mayor  of  44th  Street  (CD M) A  George  Murphy-Anne  Shirley  86. 

6  Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez  

6  My  Favorite  Spy  (MyC)  Kay  Kyser-Ellen  Drew  

5  Powder  Town   Victor  McLaglen-Edmond  O'Brien  

Pride  of  the  Yankees  Gary  Cooper-Teresa  Wright  

5  Scattergood  Rides  High  (D)F.Guy   Kibbee-Dorothy   Moore   66. 

Scattergood  Survives  a  Murder. Guy  Kibbee-Margaret  Hayes  

6  Syncop3tion  (DM)   Adolphe   Menjou-Jsckie  Cooper  

They  Flew  Alone  Anna  Nesgle-R.  Newton  

W-2  Thundering   Hoofs  (W)F  Tim    Holt-R3y   Whitley   60. 


106.. 10/17/41  ..b7/19/4l 


,1/9/42  .. 
,10/10/41 
4/24/42  . 
,2/13/42  . 
,9/5/41  .. 
,1/16/42  . 
,12/12/41 
,10/31/41 
4/10/42  . 
,10/3/41  . 
,1/23/42  . 
, 10/24/41 
,2/20/42  . 
,9/26/41  . 
4/19/42  . 
11/21/41 
,3/13/42  . 
,11/28/41 
,1/30/42  . 
,9/12/41  . 
,  12/26/41 
,2/27/42  . 
,3/6/42  .. 
,11/14/41 
,5/1/42  .. 
,11/7/41  . 
,2/6/42  .. 
.12/12/41 


,  .bl2/6/4l 
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.blO/4/41 

bl 1/18/40 
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,  .bl/IO/42 
. .b7/26/41 
,hl2/l3/4l 

.b9/20/41 
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,  .b9/20/4l 
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.34/18/42 
.In  Prod. 


6/5/42  . 
5/29/42 


.bl2/l3/41 
. .al2/6/4l 


5/15/42 

6/26/42 
6/12/42 
6/19/42 


..32/14/42 
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. .b3/2l/42 

...33/7/42 
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5/8/42  . 
5/22/42  ■ 
8/i6/42 


. .b3/2l/42 
!aii/29/4i 
.'b  12/ 13/4 1 


REPUBLIC 


Current  1940-41 


28  B3d  M3n  of  Desdwood  (W)F..Roy  Rogers-Geo.  "G3bby"  H3yes...  61. 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes   58. 

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice   65. 

42  Down  Mexico  W3y  (W)F  Gene  Autry-Smiley  Burnette  78. 

68  Gsngs  of  Sonor3  (W)F  Three  Mesquiteers    56. 

4  Ice  C3p3des  (CDM)F  Dorothy  Lewis-Jerry  Colonna  88. 

78  Kansss  Cyclone   (W)F  Don  Barry-Lynn  Merrick  57. 

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  58. 

23  Poison  Pen  (D)A  Flora  Robson-Rob't  Newton  66. 

3  Puddin'   Head   (C)F  Judy  C3nova- Francis  Lederer  80. 

25  Rags  to  Riches  (G)F  Alan  Baxter-M3ry  Carlisle  57. 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  65. 

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette  64. 

Current  1941-42 

118  Affairs  of  Jimmy  Valentine(D). Dennis  O'Keefe-Ruth  Terry  72. 

171  Ap3che   Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick  56. 

174  Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick  56. 

164  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers   57. 

145  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette  66. 

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick   56. 

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massen...  70. 

162  Gauchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele   56. 

117  Girl    From   Alaska   (D)F  R3y  Middleton-Jean  Parker   75. 

144  Heart  of  the  Rio  Grande(W)F.Gene  Autry-Smiley  Burnette   68. 

146  Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie   67. 

108  HurriC3ne  Smith   (D)F  R3y  Middlcton-Jane  Wyatt  69. 

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  56. 

176  Jesse  James,  Jr.   (W)F  Don  "Red"  Barry-Lynn  Merrick....  55. 

101  Lady  for  a  Night  (D)  Joan   Blondell-John  Wayne   87. 

153  Man  From  Cheyenne  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  60. 

110  Mercy  Island  (D)A  Ray  Middleton-Gloria  Dickson  72. 

173  Missouri   Outlaw   (W)F  Don  "Red"  Barry-Lynn  Merrick   58. 

107  Mount3in  Moonlight  (OF  Weaver  Bros.  &  Elviry   68. 

112  Mr.  District  Attorney  in 

the  Carter  Case  James  Ellison-Virginia  Gilmore....  68. 

161  Outlaws  of  Cherokee  Trail(W)F. Three  Mesquiteers    56. 

122  P3rdon  My  Stripes  (C)F  Bill  Henry-Sheil3  Ryan   64. 

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker   76. 

121  Public  Enemies  (D)  Philip  Terry-Wendy  Barrie  66. 

165  Raiders  of  the  Range  (W)F...Bob  Steele-Tom  Tyler  54. 

152  Red  River  Vslley  (W)F  Roy  Rogers-S3lly  Psyne   63. 

109  Sailors  on  Leave  (OA  William  Lundigan-Shirley  Ross   71. 

116  Shepherd  of  the  Ozarks  (C)F..We3ver  Bros.  &.  Elviry   70. 

143  Sierr3  Sue  (W)  Gene  Autry-Smiley  Burnette   64. 

102  Sleepytime  G3I   (CM)F  Judy  Canova-Tom  Brown   80. 

123  S.O.S.  Coast  Guard   (D)F  Ralph  Byrd-Bela  Lugosi   69. 

154  South  of  Sant3  Fe  (W)F  Roy  Rogers-Geo.  "G3bby"  H3yes...  55. 

175  Stagecoach  Express  (W)F  Don  "Red"  Barry-Lynn  Merrick....  57. 

119  Suicide  Squsdron  (D)A  Anton  Walbrook-Sally  Gray  85. 

155  Sunset  on  the  Desert  (W)F...Roy  Rogers-George  "Gabby"  Hayes.  63. 
114  Tr3gedy  at  Midnight(My-C)A.John  How3rd-M3rg3ret  Lindssy  68. 

113  Tuxedo  Junction   (OF  We3ver  Bros.  &  Elviry   71. 

163  West  of  Cim3rron  (W)  Three  Mesquiteers    55. 

166  Westw3rd  Ho!  (W)  Three  Mesquiteers    56. 

1(5  Yokel  Boy  (OF  Jo3n  D3vis- Albert  Dekker  69. 

124  Yukon  Patrol   Allen  Lane-Lita  Conway   66. 


,9/5/41  . 

,7/24/41 

,8/27/41 

. 10/15/41 

,7/10/41 

.8/20/41 

,6/24/41 

,6/20/41 

.6/30/41 

.6/25/41 

.7/31/41 

.7/15/41 

,8/25/41 


,3/25/42  . 
,9/12/41  . 
,1/6/42  ., 
,1/30/42  . 
,1/22/42  , 

9/29/41  . 
,  11/10/41 

10/24/41 
.4/16/42 

3/11/42  . 
,4/20/42 
,7/20/41  . 
,10/17/41 
,3/25/42  . 
,1/5/42  .. 
,1/16/42  . 
, 10/10/41 

1 1/25/41 
7/12/41  . 

12/18/41 
9/10/41  . 
1/26/42  . 
8/29/41  . 
10/30/41 
3/18/42  . 
12/12/41 
9/30/41  . 
3/26/42  . 
11/12/41 
3/5/42  .. 
4/16/42  . 
2/17/42  . 
3/6/42  .. 
4/20/42  . 
,4/1/42  . 
2/2/42  .. 
12/4/41  . 
12/15/41 
4/24/42  , 
3/13/42  . 
4/30/42  . 


...b9/6/41 
.. .b8/2/4i 
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Coming 


Cyclone  Kid   Don  Barry-Johnny  James  

Flying  Tigers   John  Wayne-John  Carroll  

In  Old  California  (D)  John  Wayne-Binnie  Barnes  

Lazybones   Judy  Canov3-Joe  E.  Brown.  

Moonlight  M3squer3de   Jane  Frazee-Betty  Keane  

Phantom  Plainsmen   Three  Mesquiteers   

Remember  Pearl  H3rbor(Spy)  .Donald  Barry-Fsy  McKenzie  

Romance  on  the  Range  Roy  Rogers-George  "Gsbby"  Hsyes. 

(Former  title  'Springtime  in  the  Rockies") 
St3rdust  on  the  S3ge  (W)  Gene  Autry-Smiley  Burnette  


.5/27/42 


.35/2/42 


.5/18/42 
.5/18/42 


.5/25/42  ...34/18/42 


20TH  CENT.-FOX 


Current  1940-41 


148  Accent  on  Love  (OF  Geo.   Montgomery-Osa  Massen  61. .7/11/41  ...b6/28/41 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North  59.. 6/13/41  ...b7/27/40 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis   73. .7/18/41  ...b6/28/4l 

144  For  Be3uty's  Sske  (CD)A  Ned  Sparks-Mariorie  Rambfi3u  62.. 6/6/41   b7/5/41 

146  Man  Hunt  (Spy)F  Walter  Pidgeon-Joan  Bennett  100. .6/20/41  ...b6/l4/4l 

147  Moon  Over  Miami  (MOF  Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41   b6/21/4l 

145  Very  Young  Lady  (CD)F  J3ne  Withers-Nancy   Kelly   79  . 6/27/41   h5/3/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


May  9,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


20TH  CENT.-FOX 


UNIVERSAL 


Current  1941-42  (Cont.) 


Current  1941-42 


Block 
No. 

2  Belle  Starr  (Tech.)  (D)A  Gene  Tierney-Randolph  Scott  

6  Blue,  White  and  Perfect  (D).  Lloyd  Nolan-Mary  Beth  Hughes  

5  Cadet  Girl  (CD)A  Carole  Landis-Geo.  Montgomery  

8  Castle  in  the  Desert  (My)  F. .. Sidney  Toler-Arleen  Whelan  

1  Charley's  Aunt  (OF  Jack  Benny- Kay  Francis  

2  Charlie  Chan  in  Rio  (My) F. .. Sidney  Toler-Mary  Beth  Hughes... 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes  

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  

3  Great  Guns  (OF  Laurel  and  Hardy-Sheila  Ryan  

6  How  Green  Was  My  Valley(D)F  .  Maureen  O'Hara-Walter  Pidgeon... 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature  

(Reviewed  as  "Hot  Spot") 

W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts.... 

W-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan  

3  Man  at  Large  (Spy)F  Marjorie  Weaver-Richard  Derr  

10  Man  Who  Wouldn't  Die(My)  F  .Lloyd  Nolan-Marjorie  Weaver  

3  Marry  theBoss' Daughter(CD)  F  .Brenda  Joyce-Bruce  Edwards  

4  Moon  Over  Her  Shoulder(C)A.Lynn  Bari-John  Sutton  

10  My  Gal  Sal  (M)  F  (Tech.)  Rita  Hayworth-Victor  Mature 

8  Night  Before  the  Divorce(0 A . Lynn  Bari-Joseph  Allen,  Jr  

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell  

5  Perfect  Snob  {CD)F  Lynn  Bari-Cornell  Wilde  

I  Private  Nurse  (D)F  Brenda  Joyce- Jane  Darwell  

9  Remarkable  Mr.  Kipps  (D)A.. Michael   Redgrave- Diana  Wynyard.. 

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne  

W-l  Riders  of  the  Purple  Sage  (W)  F .  George  Montgomery-Mary  Howard.. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  

9  Rings  on  Her  Fingers  (D)F., .Henry  Fonda-Gene  Tierney  

3  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  

8  Roxie  Hart  (C)A  Ginger  Rogers-Adolphe  Menjou  

9  Secret  Agent  of  Japan  (Spy). .Lynn  Bari-Preston  Foster  

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr  

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)... 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  

W-2  Sundown  Jim  (W)F  J.   Kimbrough-A.  Whelan  

I  Sun   Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle.. 

4  Swamp  Water  (D)A  Walter  Huston- Walter  Brennan  

9  To  the  Shores  of  Tripoli  (D)F.M.  O'Hara-J.  Sutton  (Tech.)  

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)  

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari  

9  Who  Is  Hope  Schuyler?  (My)A.Mary  Howard-Robt.  Lowery  

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  

3  Yank  in  the  R.A.F.  (War)  F .  .Tyrone   Power-Betty  Grable  

7  Young  America  (D)  Jane  Withers- William  Tracy  

Coming  1941-42 

11  It  Happened  in  Flatbush  (D). Lloyd  Nolan-Carole  Landis  

10  Mad  Martindales   (CD)F  ....Jane  Withers-Marjorie  Weaver  

11  Magnificent  Dope   D.  Ameche-H.  Fonda-Lynn  Bari  

10  Moontide  (D)A   J.  Gabin-I.  Lupino-C.  Rains  

12  Outlaw,  The   Walter  Huston-Thos.  Mitchell  

11  Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  O'Hara  

12  This  Above  All  Tyrone  Power-Joan  Fontaine  

10  Whispering  Ghosts  (CMy)A. .  .Brenda  Joyce-Milton  Berle  

Coming  1942-43 

A-Haunting  We  Will  Go  (C).. Laurel  &.  Hardy-Sheila  Ryan  

Black  Swan   Tyrone  Power- Maureen  O'Hara  

Footlight  Serenade  (D)  Betty  Grable-Victor  Mature  

Iceland   Sonja  Henie-John  Payne-Jack  Oakie 

Loves  of  Edgar  Allen  Poe  Linda  Darnell-John  Shepperd  

Orchestra  Wife   Geo.  Montgomery- Ann  l^utherford. . . 

Pied  Piper   Monty  Woolley- Roddy  McDowall.... 

Postman    Didn't   Ring  Brenda  Joyce-Richard  Travis  

Tales  of  Manhattan  (D)  Fonda-Rogers-Boyer-Hayworth   

Thru  Different  Eyes  (My)  Mary  Howard- Donald  Woods  

Thunder  Birds  (D)  Gene  Tierney-Preston  Foster  

Twelve  Men  in  a  Box  Lloyd  Nolan-Marjorie  Weaver  


Rel. 

Mins.  Date 
87. .9/12/41 
75.. 1/6/42  . 
71.. 1 1/28/41 
62, .2/27/42 
81. .8/1/41  . 
62.. 9/5/41  . 
73.. 12/12/41 
74. .8/8/41  . 
67.. 1/16/42 
74. .10/10/41 

1 18. . 12/26/41 
82.. 11/14/41 

58.. 9/26/41 
37.. 3/20/42 
69. . 10/3/41 
65.. 5/1/42  . 
60. . 1 1/28/41 
68. . 10/24/41 
103.. 5/8/42  . 
67.. 3/6/42  . 
70. .2/13/42 
61 . . 12/19/41 
60. .8/22/41 
86. .3/27/42 
86.. 1/1/42  . 
36. . 10/10/41 
72.. 1/23/42 
86.. 3/20/42 
93. . 1 1/21/41 
74. .2/20/42 
72.. 4/3/42  . 
73.. 1 1/7/41 
75. .3/13/42 
98. . 1/30/42 
53. .3/27/42 
83.. 8/29/41 
88.. 11/14/41 
87. .4/10/42 
80.. 9/26/4 1 
64. .9/19/41 
57. .4/17/42 
77. .8/13/41 
97.. 10/17/41 
73.. 2/6/42  . 


 6/5/42 

65.  .3/15/42 
....6/19/42 
94. .5/29/42 
 7/10/42 


 6/26/42 

 7/17/42 

75. .5/22/42 


Sea 

Issue  of 

..b8/23/4l 
.hl2/20/4l 
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.. .b2/7/42 
. .b7/26/4l 
. .b8/23/41 
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..b7/26/4l 
..bl/10/42 
. .b9/13/4l 
..bll/1/41 
.bl0/l8/4l 

..b9/13/41 
.  .b3/l4/42 
. .b9/l3/4l 
. .b4/ 18/42 
.bll/15/41 
.blO/18/41 
. .b4/l8/42 
.. .b2/7/42 
. . .b2/7/42 
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. .b9/13/4l 
. .hl/ia/42 
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.bl 1/22/41 
...b2/7/42 
. .b3/ 14/42 
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.. .b2/7/42 
. .bl/10/42 
..b3/ 14/42 
...b8/2/41 
.blO/25/41 
. .b3/ 14/42 
. .b9/13/4l 
. .b9/13/41 
. .b3/l4/42 
. .b7/26/41 
..b9/l3/41 
..bl/10/42 

..a3/28/42 
..b4/ 18/42 
. .a3/28/42 
. .b4/l8/42 


. .a2/7/42 
. .a  1/3/42 
.b4/18/42 

.a4/25/42 


.a4/4/42 

.a5/2/42 


.8/7/42 


.al2/6/41 
.a4/25/42 
..a4/4/42 


UNITED  ARTISTS 


Current 


About   Face   (OF  William  Tracy-Joe  Sawyer  47. 

All  American  Co-Ed  (CM)  F ..  Frances  Langford-Johnny  Downs....  48. 
Broadway  Limited  (C-D)  F. ..  .Victor  McLaglen- Dennis  O'Keefe...  73. 

Brooklyn  Orchid  (OF  Marjorie   Woodworth- Wm.    Bendix..  50. 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff .  1 10. 

Dudes  Are  Pretty  People  (C).. Marjorie  Woodworth-Jimmy  Rogers  

Fiesta   (Tech.)    (CD)  Armida- Antonio  Moreno-Gee.  Givot.  45. 

Friendly  Enemies  (C)  Charles  Winninger-Charlie  Ruggles  

Gentleman  After  Dark  (D)A.. Brian  Donlevy-Miriam  Hopkins  74. 

Gold   Rush   (OF  Charlie  Chaiilin    71. 

Hayfoot   (C)   William  Tracy-James  Gleason  48. 

International  Lady  (Spy)A  llona  Massey-George  Brent  100. 

Jungle  Book  (Tech.)  (FA)  F  . .  .Sabu-Rosemary  DeCamp   108. 

Lydia  (D)F   Merle  Oberon-Alan   Marshall  104. 

Major  Barbara  (CD)A  Wendy  Hiller-Robert  Morley  112. 

Miss  Polly  (OF  ZaSu   Pitts-Slim   Summerville  45. 

Mister  V   (D)F  Leslie  Howard-Mary  Morris  100. 

New  Wine   (MD)F  llona  Massey-Binnie  Barnes   84. 

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown....  43. 

Shanghai  Gesture  (D)  Gene  Tierney- Victor  Mature  104. 

Sundown  (D)A   Gene  Tierncy-Bruce  Cabot  92. 

Tanks  a  Million  (C)F  Jas.  Gleason-Wm.   Tracy   30. 

Three  Cockeyed  Sailors  (C)F. .Tommy  Trindler-Claude  Hulbert  76. 

To  Be  Or  Not  To  Be  (C)A  Carole  Lombard-Jack  Benny   98. 

Twin    Beds    (OA  George  Brent-Joan  Bennett  83. 

Coming 

Devil    With    Hitler  Rnbby  Watson-Joe  Devlin  

Flying  With   Music   (CM) ...  .Marjorie   Woodsworth-George  Givot  

(Former  title  "Cohana") 

Miss  Annie  Rooney  Shirley  Temple-William  Gargan  5/29/42 

Moon  and  Sixpence  George  Sanders- Herbert  Marshall  

Mr.    and    Mrs.    Brooklyn  Arlene    Judge-William  Bendix  

(Former  title  "McGuerins  From  Brooklyn") 
Ships  With  Wings  (War)  John  Clements-Leslie  Banks  5/15/42 


.4/17/42 

10/31/41 
6/13/41  . 
,2/20/42  . 
11/28/41 
3/13/42  . 
12/19/41 
5/8/42  . 
2/27/42  . 
4/17/42  . 
1/2/42  .. 
9/19/41  . 
4/3/42  .. 
9/29/41  . 
9/12/41  . 
11/14/41 
3/20/42  . 
10/10/41 
10/17/41 
2/6/42  .. 
10/31/41 
9/12/41  . 
7/4/41  .. 
3/B'42  .. 
.4/24/42 


. .b4/ 18/42 
.blO/18/41 
..b6/l4/41 
. .bl/31/42 
.bl2/20/41 
.al2/20/4l 
.bl2/20/41 
. .a3/ 14/42 
, .b3/l4/42 
. ..b3/7/42 
. . .bl/3/42 
.bl0/l8/4l 
. .b3/28/42 
. .b8/23/41 
. . .b5/3/4l 
. .  h  1 1  / 1  /4 1 
. .b2/l4/42 
. . .b8/2/4l 
. .b9/27/4l 
.bl2/27/41 
.blO/18/41 
. . .b8/9/41 
. .b7/l2/41 
. .b2/21/42 
. .b4/l8/42 


. .a2/7/42 
. In  Prod. 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (C)F  Baby  Sandy- Kathryn   Adams  60.. 7/4/41 

5039  Cracked  Nuts  (C)  I  na    Merkei-Stuart    Erwin  63.  .8/1/41 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine   60.. 8/22/41 

5038  Hello  Sucker  (F)A  Hugh  Herbert-Peggy  Moran  60. .7/11/41 

5029  Hit  the  Road  (D)F  George  MacLane-Dead  End  Kids. ..  60.  .6/27/41 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers...  86. .8/8/41 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60.. 6/20/41 

5055  Men  of  the  Timberland  (A)  F  .  .Richard  Arlen-Andy  Devine  61.  .6/6/41 

5056  Raiders  of  the  Desert  (A)  F. .  .Richard  Arlen-Andv  Devine  60.  .6/18/41 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56. .7/18/41 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63.. 6/20/41 

5044  This  Woman  Is  Mine  (PD)  A .  .Franchot  Tone-Walter  Brennan   92.  .8/22/41 

50I2A  Tight  Shoes   (OF  Brod  Crawford-Ann  Gwynne  67. .6/13/41 

Current  1941-42 

6007  Appointment  fer  Love  (D)  Chas.  Bover- Margaret  Sullavan  89..  10/31/41 

6063  Arizona  Cyclone  (W)F  Johnny  Mack  Brown   57. .11/14/41 

6013  Badlands  of  Dakota  (W)F  Crawford- Herbert- Devine   73.. 9/5/41  .. 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey   64.  .2/6/42  .. 

Broadway  (G)   Gecrae  Raft-Brod  Crawford   90.. 5/8/42  . 

6035  Burma  Convoy  (A)A  Charles  Bickford- Evelyn  Ankers  59..  10/17/41 

Butch  Minds  the  Baby  (C) A.. Brod  Crawford-Virginia  Bruce   76.. 3/20/42  . 

6037  Don't  Get  Personal   (C)  H.    Herhert-A.   Gwynne   60. .1/2/42  .. 

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day         57.. 4/17/42  . 

.„.„  (Former  title  "Vigilantes") 

„S„S  flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60..  10/24/41 

°Jf7  'Frisco   Lil    (D)A  Irene  Hervev-Kent  Tavlor   60. .3/6/42  .. 

6012  Ghost  of  Frankenstein(H)A...Sir  C.  Hardwirke-L.  Chaney,  Jr        67.  .3/13/42  . 

6045  Girl  Must  Live  (C)A  Margaret  Lockwood    69.. 9/19/41  . 

™46  HellzaDODpin   Olsen  and  Johnson-Martha  Raye         84..  12/26/41 

iiXl  '.Started  With  Eve  (CD)  F . . . Deanna  Durbin-Charles  Laughton...  90.  .9/26/41  . 

°032  Jail  House  Blues  (C)A  Anne  Gwvnne-Nat  Pendleton   62. .1/9/42  .. 

2x2?  ^"^  ■'''""y  """^  Harriet  Hilliard-Ken  Murray   65. .3/27/42  . 

S22  ."^fS^J^""  F'i''"B  (OF  Abbott  &  Costello-Carol  Bruce          80. .11/28/41 

6051  Kid  From  Kansas  (A)F  Dick   Foran-Leo  Carrillo   60. .9/19/41  . 


.Coming 


. .b6/28/4l 
. .b7/26/4l 
. . .b3/8/4l 
. . .b7/5/41 
.  .b6'28/4l 
.  ..b8/2/4l 
. .b7/19/41 
. .b5/3l/4l 
. .b7/12/4l 
, .b8/16/4l 
. .b6/28/4l 
. .b8/23/4l 
. .b6/l4/41 

.blO/25/41 
. .b3/14/42 
. .b8/30/41 
, .bl/17/42 
. .a3/28/42 
. .blO/4/41 
, .b3/28/42 
...bl/3/42 
.  .a9/l3/4l 


.blO/18/41 
. .b2/28/42 
. . .h3/7/42 
.blG/ll/41 
.bl2/20/41 
. .blO/4/41 
. .bl/17/42 
. .b3/28/42 
.bir/22/41 
. .b9/2D/4l 


.11/21/41 
.4/3/42  . 

.10/10/41 
. 1/23/42 
.1/16/42 
. 1 1/21/41 
.2/20/42 
.2/6/42  . 
.4/24/42 
.12/5/41  , 
.9/19/41 
. 10/17/41 
.4/10/42 
.2/13/42 


Rel. 

Mins.  Date 

6042  Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd   60.. 2/27/42 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61. .9/5/41  . 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  58. .11/21/41 

6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs  60  . 12/19/41 

6034  Mississippi    Gambler   (My)F..Kent  Taylor- Frances  Langford   60.. 4/17/42 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   62. .10/3/41 

6025  Moonlight  in  Hawaii  (CM) F . .Johnny  Downs-Jane  Frazee   60. 

6022  Mysteryof  Marie  Roget(HMy)A.Patric  Knowles-Maria  Montez  61. 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.    Fields-Gloria  Jean  71. 

6023  North  to  the  Klondike  (A)F..Brod  Crawford-Lon  Chaney,  Jr   58. 

6014  Paris  Calling   (D)A  Elisabeth   Bergner-Randolph  Scott..  93. 

6044  Quiet  Wedding   Margaret  Lockwood    63. 

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &  Costello- Dick  Foran   86. 

6032  Road  Agent  {D)A  Leo  Carrillo- Andy  Devine-D.  Foran.  60. 

6047  Saboteur    (Spy)F   Robert  Cummings-Priscilla  Lane  108. 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel.  62. 

6030  Sing  Another  Chorus  (MC)F.. Johnny  Downs-Jane  Frazee   64. 

6020  South  of  Tahiti   (D)F  Brian  Donlevy-Maria  Montez   75. 

6048  Spoilers  (D)F   Marlene   Dietrich-Randolph  Scott...  87. 

6064  Stage  Coach  Buckaroo  (W)F..J.  Mack  Brown-Fuzzy  Knight  38. 

6036  Strange  Case  of  Dr.  Rx(My) A.Lionel   Atwill-Patric    Knowles   63.. 4/17/42 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray  66. .11/7/41 

6039  Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert   61. .1/30/42 

6004  Unfinished  Business  (CD)A.  ..Irene  Dunne-Robt.  Montgomery   94.. 9/12/41 

6033  Unseen  Enemy  (Spy)A  Leo  Carrillo-Andy  Devine   60.. 4/10/42 

6017  What's  Cookin'  (M)F  Andrews  Sisters-Gloria  Jean   66. .2/20/42 

6015  Wolf   Man   (H)A  C.  Rains-D.  Foran-L.  Chaney,  Jr...  70..  12/12/41 

6041  You're  Telling  Me  (C)  Hugh  Herbert-Robert  Paige  5/1/42  . 

Coming 

6024  Almost  Married  (CM)F  Jane  Frazee- Robert  Paige   65.  .5/22/42 

Danger  In  the  Pacific  Leo  Carrillo-Andy  Devine  

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

Eagle  Squadron  (D)  Diana  Barrymore- Robert  Stack  

6034  Escape  From  Hong  Kong(Spy)  Don  Terry-Leo  Carrillo   60,. 3/13/42 

Lady  in  a  Jam  (C)  Irene  Dunne-Patric  Knowles  6/19/42 

Pardon  My  Sarong  (C)  Abbott  and  Costello  

Strictly  in  the  Groove  Leon  Errol-Mary  Healy  

6043  There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown  6/26/42 

(Former  title  "Man  or  Mouse") 

Top  Sergeant  (G)  Don  Terry-Leo  Carrillo  

6019  Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  6/5/42  . 

Coming  1942-43 

Deep  in  the  Heart  of  Texas  Robert  Stack-Brod  Crawford  

Destination  Unknown   Irene  Hervey-William  Gargan  

Eyes  of  the  Underworld  Richard  Dix-Wendy  Barrie  

Great  Impersonation   Ralph  Bellamy-Evelyn  Ankers  

Halfway  to  Shanghai  (Spy) ..  .Irene  Hervey-Kent  Taylor  

Invisible  Agent   Llona  Massey-Jon  Hall  

Love  and   Kisses,  Caroline. ...  Robert  Cummings-Diana  Barrymore  

Madam    Spy   Constance   Bennett-Don  Porter   

Private  Buckaroo   Joe  E.  Lewis-Andrews  Sisters  6/12/42 

Sherlock  Holmes  Saves  London. Basil  Rathbone-Nigel  Bruce  

6066  Silver  Bullet   Johnny  Mack  Brown-Fuzzy  Knight  6/12/42 

Timber   Leo  Carrillo-Andy  Devine  


See 
Issue  of 
..bl/10/42 
. .b9/20/4l 
.blO/ll/41 
.bl2/l3/4l 
. .b4/ 18/42 
..blO/4/41 
.blO/ll/41 
. ..b4/4/42 


.blO/ll/41 
..b 1/24/42 
. .bl2/6/4l 
. . .bl/3/42 
. .b2/ 14/42 
.  .bl2/6/4l 
. .b4/25/42 
. .bl2/6/4l 
. .b9/13/4l 
.blO/25/41 
. .b4/ 18/42 
. .b3/28/42 
. . ,b4/4/42 
. .bll/1/41 
. .bl/17/42 
. .b8/30/4l 
. . . b4/4/42 
. .b2/21/42 
.bl2/l3/4l 
.. .al/3/42 


.b3/ 14/42 


.al/IO/42 

.a2/28/42 
.a3/ 14/42 
,a2/l4/42 


, ,a5/2/42 
.alO/4/41 


. .34/4/42 
.al/lO/42 


. .a5/2/42 
.33/28/42 


WARNER  BROS.  Current  1940-41 

537  Bad  Men  of  Missouri  (D)  A. .  .Dennis  Morgan-Wayne  Morris   74. 

507  Bride  Came  C.O.D.  (C)A  Bette  Davis-James  Cagney   91. 

518  Bullets  for  0'H3r3  (D)A  Joan  Perry-Roger  Pryor   50. 

533  Dive  Bomber  (Tech.)   (D)F...Errol  Flynn-Fred  MacMurray  132. 

365  Highway  West   (G)A   Brenda   Marshall-Olympe   Bradna...  63. 

517  Kisses  for  Breakfast  (F)A  Dennis  Morgan-Jane  Wyatt  82, 

505  Manpower  (D)A   Marlene  Dietrich-George  Raft  105. 

535  Out  of  the  Fog  (D)A  Ida  Lupino-John  Garfield   85. 

524  Passage  From  Hongkong  (My)F. Keith  Douglas-Lucile  Fairbanks   61. 

564  Shining  Victory  (D)A  G.  Fitzgerald-Jas.  Stephenson   83. 

574  Three  Sons  O'Guns  (CD) A  Wayne  Morris-Arthur  Kennedy  63. 

558  Underground  (D)   Jeffrey  Lynn-Karen  Verne   93. 

Current  1941-42 

116  All  Through  the  Night  (D) F .  .Humphrey  Bogart-Judith  Anderson. .  107. 

124  Always  in  My  Heart  (D)F  Kay  Francis- Walter  Huston  92. 

no  Blues  in  the  Night  (DM)  Priscilla  Lane-Richsrd  Whorf   88. 

111  Body  Disappears  (OF  Jeffrey  Lynn-Jane  Wyman   71. 

123  Bullet  Scars   (G)A  Regis  Toomey-Adele   Longmire   39. 

122  Captain  of  the  Clouds  (D)F...J.  Cagney-Dennis  Morgan  (Tech.) ..  1 13. 
121  Dangerously  They  Live  (Spy)  John  Garfield-Raymond  Massey   78. 

106  International  Squadron  (D)F.. James  Stephenson-Ronald  Reagan...  87. 

130  I  Was  Framed  (D)F  Michael  Ames-Regis  Toomey   61. 

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127. 

131  Larceny,   Inc.   (GOF  Edward  G.  Robinson- Jane  Wyman..  93. 

103  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn   76. 

126  Male  Animal  (OA  Olivia  de  Havilland-Henry  Fonda. .101. 

107  Maltese  Falcon  (My)A  Mary  Astor-Humphrey  Bogart  100. 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  112. 

125  Murder  in  the  Big  House(D)  F  .Faye   Emerson-Van   Johnson   59. 

103  Navy  Blues  (OF  A.  Sheridan-J.  Oakie-M.  Raye  108. 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason   63. 

108  One  Foot  in  Heaven  (B)F  Fredric  M3rch-M3rtha  Scott  108. 

115  Prime  Minister  <B)F  John   Gielgud- Dians  Wynyard  94. 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134. 

102  Smiling  Ghost  (HC)A  Wayne  Morris-Brenda  Marshall  71. 

119  Sons  of  the  Sea  (D)F  Michael    Redgrave-Valerie   Hobson..  91. 

112  Steel  Against  the  Sky  (D)  F. .  .Richard  Whorf-Lloyd  Nolan  68. 

109  Target  for  Tonight  (DocD)  F.  .Royal  Air  Force   48. 

114  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  H3vill3nd  140. 

129  This  W3S  Paris  (D)F  Ann  Dvorak-Ben  Lyon   77. 

118  Wild  Bill  Hickok  Rides  (A) .  .Constance  Bennett-Bruce  Cabot  83. 

113  You're  in  the  Army  Now  (C)F. Jimmy  Durante-Phil  Silvers  79, 

Coming 

Across  the  Pacific  Humphrey  Bogart-Mary  Astor  

Arsenic  and  Old  Lace  Gary  Grant-Priscilla  Lane  

135  Big  Shot  (G)  H.  Bogart-lrene  Manning   82. 

Constant    Nymph    (D)  Charles  Boyer-Joan  Fontaine  

Desperate  Journey   (D)  Errol  Flynn-Ronald  Reagan  

Escape  From  Crime  R.  Travis- Ann  Cochran  

Gay  Sisters  (D)  Barbara  Stanwyck- George  Brent  

George  Washington  Slept  Here. Jack  Benny-Ann  Sheridan  

Hard   Way  Ida  Lupino-Joan  Leslie  

132  In  This  Our  Life  (D)  Bette  Davis-George  Brent  97. 

133  Juke  Girl  (D)   F  Ann  Sheridan-Ronald  Reagan  90, 

134  Lady  Gangster   Faye  Emerson-Jake  Bishop  62 

Now,  Voyager   Bette  Davis-Paul  Henried  

Wings  for  the  Eagle  Ann  Sheridan-Ronald  Reagan  

(Former  title  "Shadow  of  Their  Wings") 

Coming  1942-43 

Yankee  Doodle  Dandy  (B)  James  Cagney-Joan  Leslie  


7/26/41  . 
7/12/41  , 
7/19/41  , 
8/30/41  , 
8/23/41  , 
7/5/41  .. 
8/9/41  .. 
6/14/41  . 
6/21/41  . 
6/7/41  .. 
8/2/41  ., 
6/28/41  , 

1/10/42  , 
3/14/42  . 

11/15/41 

12/6/41  . 
3/7/42  .. 
2/21/42  . 
2/14/42  . 

10/11/41 
4/25/42  . 
4/18/42  . 
5/2/42  .. 

10/4/41  . 
4/4/42   .  . 

10/18/41 

1/24/42  . 
4/11/42  . 
9/13/41  . 

9/27/41  . 
II/I/4I  . 

7/4/42 

9/6/41  .. 

2/7/42   , , 
12/13/41 
11/8/41  . 

1/1/42  .. 
3/21/42  . 
1/31/42  . 
12/25/41 


. .b7/19/4l 
. .b6/28/4l 
.  .h7/19/41 
. .b8/16/4l 
. .b7/26/4l 
. ..b7/5/4l 
. .b7/l2/4l 
. .b6/l4/4l 
. ..b6/7/4l 
. .b5/24/4l 
. .b7/l9/41 
. .b6/l4/4l 


. .bl2/6/4l 
. ..b3/7/42 
..bll/1/41 
. .bl2/6/4l 
. ..b3/7/42 
. .bl/24/42 
.bl2/27/4l 
. .b8/l6/4l 
. .b4/ll/42 
.bl2/27/41 
.  ..b3/7/42 
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. ..b3/7/42 
. .blO/4/41 
.bl2/27/41 
. .b4/l 1/42 
. .b8/16/41 


.  ..b9/6/4l 
.  .blO/4/41 
. .b9/l3/4l 
. .b7/ 12/41 
. .b8/l6/4l 
.bl2/27/4l 
. .hl2/6/4l 
.bl0/l8/4l 

.bl 1/22/41 
. . .h3/7/42 
.bl2/27/4l 
. .bl2/6/4l 


..al/3/42 

.a3/28/42 
.34/25/42 
.33/28/42 


.32/14/42 


3/16/42 
5/30/42 
6/6/42  . 


,b4/l 1/42 
.b4'l 1/42 
.b4/l 1/42 


.33/28/42 


MISCELLANEOUS 

EternsI  Gift  (Rel.)  Catholic  Mass   100, .Lament    ..  Not  Rev. 

40.000  Horsemen   (War)A  Gr3nt  Tsylor-Betty  Bry3nt   85.. Goodwill  .,.b8/2/4l 

Frightened  L3dy  (My)A  M3rius  Goring-Helen  H3ye   75..Hoffberg  .bll/15/41 

Guerilla  Brigade  (D)A  Russian  cast    84..Luminar   .  b4/l8/42 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sar3  Seegar   68. .Alliance  .,b8/30/4l 

No  Greater  Sin  (D)A  Leon  Ames-Luana  Walters   85. ,  University  b6/21/4l 

Professor  Creeps  (C)  Manton  Moreland    63 ..  Dixie  Nat.  b2/28/42 

Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope; — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


May  9,  1942 


2432 
2425 
2424 
2423 
2436 
2428 
2431 
2426 
2438 
2437 
2421 
2434 

2433 
2429 
2422 
2427 

2435 
2430 


COLUMBIA  1940-41 

Comment  Running 
Time 

ALL  STAR  COMEDIES  (18) 


Black  Eyes  and  Blues  Fair   

Blondes  and  Blunders  Silly   

Bundle  of  Bliss  

Cold  Turkey   

French  Fried  Patootie  

Fresh  As  a  Freshman  Fair   

Glove  Affair   

His  Ex  Marks  the  Spot.. Funny   

Host  to  a  Ghost  Fair   

Love  at  First  Fright  

Pleased  to  Mitt  You  

Ready.  Willing  But 

Unable   

Ring  and  the  Belle  Fair   

So  You  Won't  Squawk  

Spook  Speaks   Fairly  Amusing 

Watchman  Takes  a  Wife. Fairly  Amusing 

Yankee  Doodle  Andy  

Yumpin'  Yiminy   


CINESCOPES  (10) 


Reviewed 
Issue  Of 


l6'/2. 

.  4/19/41 

16  . 

.11/30/40 

17  . 

.Not  Rev. 

18  . 

. 10/12/40 

18  . 

.  Not  Rev. 

16  . 

.  4/  5/41 

161/2. 

.Not  Rev. 

18  . 

.  I/II/4I 

17  . 

.  8/  9/41 

18  . 

.Not  Rev. 

18  . 

.  Not  Rev. 

l6'/2. 

.  Not  Rev. 

17  . 

.  5/24/41 

16  . 

.Not  Rev. 

18  . 

.10/12/40 

16  . 

.  1/25/41 

16  . 

.Not  Rev. 

16  . 

.Not  Rev. 

2973  Nice  Work,  If  You  Can 


Poor   

10 

. .  5/24/41 

Very  Good   

9 

..  3/  1/41 

. .  6/28/41 

Timely  and  Good 

8 

..10/12/40 

Excellent   

12 

. .  9/21/40 

Fascinating    . . . 

9 

. .  3/29/41 

Fair   

10 

..11/23/40 

Timely   

10 

..  4/  5/41 

Interesting   

9 

. .  1/25/41 

2974  Unusual 


COLOR  RHAPSODIES  (16)  (Tech.) 

25S7  Carpenters    7 

2510  Cuckoo  I.  Q  Fair   

2505  Helping  Paw   Amusing 

2508  Land  of  Fun  

2503  Mad  Hatter   

2502  Mr.  Elephant  Goes  to  Town  

2501  Tangled  Television   Good   


2506  Way  of  All  Pests  

2504  Wise  Owl   Fairly  Good 


COLUMBIA  TOURS  (10) 

2556  Beautiful  British  Columbia   10 

2560  Beautiful  Ontario   

2557  From  Singapore  to 

Hongkong   Timely   

2551  Historic  Virginia   

2554  Islands  of  the  West 

Indies   Satisfactory 

2553  Old  and  New  Arizona  

2559  San  Francisco — 

Metropolis  of  the  West. Average  .... 

2552  Savoy  in  the  Alps  Poor  Timing 

2555  Sojourn  in  Havana  Interesting  . 

2558  Western  Wonderland   Excellent    10 


COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2654  Gay  Tunes    10 

2651  Jolly  Tunes    9 

2653  Melodies  That  Linger   10 

2657  Peppy  Songs    10 

2658  "Perfldia"  Baker    10 

2652  Popular  Love  Songs  Depends    9 

2656  Songs  With   Harmony   10 


FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6 

2751  Farmer  Tom  Thumb  Good    6 

2756  Kitty  Gets  the  Bird  Good    7 

2755  It  Happened  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor    6 

2753  Paunch  and  Judy  Average    6 

2758  Playing  the  Pied  Piper.. Poor    6 

2754  Streamlined  Donkey  ....Cute    6 


HOW'S  YOUR  I.  Q.  (6J 

2604  Junior  I.  Q.  Parade   91/2 

2605  So  You  Think  You  Know 

Music   Good    10 

2601  Take  It  Or  Leave  It  (I).. Funny    1 1 1/2 

2602  Take  It  Or  Leave  It  (2) .  .Entertaining  ...  II 

2603  Take  It  Or  Leave  It  (3)   II 

2606  Take  It  Or  Leave  It  (4)..Verv  Good    II 


m^W  YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting    10 

2951  Magic  City   Well  Done    10 


PHANTASIES  CARTOONS  (8) 

2707  Crystal    Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 


SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken   Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hape)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken  Murray)    10 

2858  No.  a  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)   Fair    10 


7  . 

.Not  Rev. 

7  . 

.  8/  9/41 

7  . 

.  2/  1/41 

7  . 

.Not  Rev. 

7  . 

.  Not  Rev. 

8  . 

.Not  Rev. 

71/2. 

.10/12/40 

7  . 

.  6/28/41 

7  . 

.Not  Rev. 

7  . 

.11/30/40 

10 

.  .Not  Rev. 

10 

.  .Not  Rev. 

10 

. .  3/15/41 

II 

.  .Not  Rev. 

10 

..11/23/40 

10 

.  .Not  Rev. 

10 

..  4/19/41 

II 

..11/23/40 

9 

..11/30/40 

10 

. .  3/29/41 

.  3/15/41 

Not  Rev. 

Not  Rev. 

Not  Rev. 

Net  Rev. 

Not  Rev. 
.11/23/40 

Net  Rev. 


8/  9/41 
,  6/28/41 
,  6/28/41 
Not  Rev. 
,11/23/40 
,  1/25/41 
,  8/30/41 
.  3/22/41 


.Not  Rev. 

.  4/19/41 
.  M 730/40 
.  2/  1/41 
.  Not  Rev. 
.  5/31/41 


4/26/41 
1/25/41 


.  Not  Rev. 
.  Not  Rev. 
.  Not  Rev, 
.  9/13/41 
.10/12/40 
.Not  Rev. 
.Not  Rev. 


,,11/30/40 
..11/23/40 
.  .Not  Rev. 
.  .Not  Rev. 
. .  2/  1/41 
. .  3/22/41 
.  .Not  Rev. 
.  .Not  Rev. 
. .  8/30/41 


COLUMBIA  1940-41  (Cont.) 

Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical    16  . 

2404  Boobs  in  Arms   18  . 

2403  Cookoo  Cavaliers   Silly    17 

2406  Dutiful  But  Dumb   161/2. 

2401  From  Nurse  to  Worse.... A  Dud    17 

2408  I'll  Never  Hell  Again  Satiric  Slapstick  18 

2402  No  Census,  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20  . 

WASHINGTON  PARADE  (6) 

2901  The   Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  U.  S.  Military  Academy   10  . 

2903  U.  S.  Naval  Academy  Splendid    10 

WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good    9  , 

2808  Aguaplay   Very  Good    9 

2807  Diving  Thrills   Very  Good    9 

2802  Hunting  Wild  Deer  Fair    9 

2804  Ice  Capers   Very  Good    10 

2806  Jungle  Archer   Very  Good  II 

2801  Master  of  Cue  Billiard    Fans..  10 

2805  Splits,  Spares  and  StrikesFor  Bowlers....  10 


COLUMBIA  1941-42  (Cont.) 


1941-42 


ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15 

3423  General   Nuisance    18 

3432  Groom    and    Bored   16 

3422  Half  Shot  at  Sunrise  Slapstick    16 

3433  How  Spry  I  am   18 

3425  Lovable  Trouble    18 

3421  Love  In  Gloom  Good    21 

3429  Sappy  Birthday    18 

3426  She's  Oil  Mine  Slapstick    18 

3427  Sweet  Spirits  of  Nighter.Poor    18 

3428  Three  Blonde  Mice  Silly    16 

3431  What  Makes  Lizzy  Dizzy?  Fair    17 

3430  Yoo  Hoo  General  Good    18 

CINESCOPES  (8) 

3971  Exploring  Space   Interesting    9 

3972  From  Nuts  to  Soup  Poor    9 

3975  Strange  Facts   Interesting    9 

3974  Women  in  Photography. .  .For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR   RHAPSODIES  (16)  (Tech.) 

3507  Cinderella  Goes  to  a  Party   8 

3506  Concerto  in  B-Flat 

Minor   Good    7 

3502  Fox  and  the  Grapes  Very  Good    7 

3504  Hollywood  Detour   Excellent    7 

3503  Red  Riding  Hood  Rides 

Again   Clever    7 

3505  Wacky  Wigwams    7 

3501  Who's  Zoo  in  Hollywood   7 

COMMUNITY  SING  (10) 

3653  College  Songs 


Reviewed 
Issue  Of 

.  5/24/41 
.  Not  Rev. 
. 1 1/30/40 
.Not  Rev. 
.  8/31/40 
.  6/28/41 
.Not  Rev. 
.  3/22/41 


.Not  Rev. 
.  4/26/41 
.  Not  Rev. 
.  2/  1/41 


. .  1/25/41 
. .  6/28/41 
. .  5/31/41 
.  .  1 1/30/40 
. .  3/  8/41 
. .  4/26/41 
. . 10/12/40 
. .  3/  8/41 


Not  Rev. 

Not  Rev. 

Not  Rev. 
,10/  4/41 

Not  Rev. 

Not  Rev. 
,  8/  9/41 

Not  Rev. 
,12/13/41 
,  1/24/42 
,  2/  7/42 
,  4/  4/42 
,  3/28/42 


8/30/41 
,10/  4/41 
,12/13/41 
,11/22/41 
,11/  1/41 


,  5/  2/42 
.12/  6/41 
./2/I4/42 

.  1/17/42 
.Not  Rev. 
.Not  Rev. 


3657  Crooning  Melodies   

3652  Current  Hits   As  Usual 

3659  Deep    in   the    Heart  of  Texas  

3656  Good  Fellowship  Songs  

3658  Good  Time  Songs  

3655  Hits  of  the  Day  

3651  Patriotic  Songs   Patriotic 

3654  Popular  Songs   


FABLES  CARTOONS  (8) 


?75l 
3752 

3753 


341 1 
3410 
3409 

3412 


3451 

3452 


Great  Cheese  Mystery  

Tangled  Angler  Poor 

Under  the  Shedding 

Chestnut  Tree   Fair 

Wolf  Chases  Pig  


GLOVE  SLINGERS  (4) 


Glove  Birds   Fair 

Kink  of  the  Campus  

Mitt  Me   Tonight  Fair 

Study   in  Socks   


101/2. 

10  . 

9  . 

10  . 

10  . 

10  . 

9  . 

9  . 

10  . 


171/2 

18 

16 

l7'/2 


INTERNATIONAL  FORUM  (6) 


Dorothy  Thompson  Timely   

Will  England  Be 

Invaded?   Very  Good. 

Will  Democracy  Survive?. Timely   


PANORAMICS  (12) 


Not  Rev. 
.Not  Rev. 
,10/  4/41 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  8/30/41 

Not  Rev. 


.  Not  Rev. 
.  2/  7/42 


.  3/21/42 
.  Not  Rev. 


.  3/28/42 
.Not  Rev. 
.11/22/41 
.Not  Rev. 


.  8/  9/41 
.10/18/41 


9/13/41 
11/  1/41 
3/28/42 
1/17/42 
2/21/42 


.Not  Rev. 
.11/15/41 
.  4/25/42 
.Not  Rev. 


3901  City  Within  a  City  Commercial    ...  10 

3902  Gallup  Poll   Interesting    10 

3905  Health  For  Defense  Very  Good    9 

3903  New  York's  Finest  Very  Good    10 

3904  Spare  Time  in  the  Army  Splendid    10 

PHANTASIES  CARTOONS  (8) 

3703  Battle  for  a  Bottle   10 

3701  Crystal  Gazer   Poor    7 

3702  Dog  Meets  Dog  Poor    7 

3704  Wild    and    Woozy    West   7 

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.   I  Excellent    IO'/2..  9/13/41 

3603  Kitchen  Quiz  No.  2  Every  Good   10  ..12/13/41 

3604  Kitchen  Quiz  No.  3  Very  Good    10    ..  2/21/42 

3601  So  You  Think  You  Know 

Music  No.   I  Good    10    ..  8/30/41 

3605  So  You  Think  You 

Know  Music  No.  2   10    ..Not  Rev. 

SCREEN  SNAPSHOTS  (10) 

3851  No.  I  (Ken   Murray)  Good    10    ..10/  4/41 

3852  No.  2  (Ken  Murray)    10    ..  Not  Rev. 

3853  No.  3  (John  Hubbard)  Very   Good   10  ..11/22/41 

3854  No.  4  (Billy    Gilbert)  Good    10  ..12/13/41 

3855  No.  5  (New  Talent)    10    ..Not  Rev. 

3856  No.  6  (Alan    Mowbray) ..  .Very   Good   10  ..2/7/42 

3857  No.  7  (Jimmy  Stewart)    10    ..Not  Rev. 

3858  No.  8   (Ascap)  Excellent    10    ..  5/2/42 

3859  No.    9    (Movie    Memories)   10    ..Not  Rev. 


Comment 
STOOGE  COMEDIES  (8) 


Running 
Time 


3401  An  Ache  In  Every  Stake. .Slapstick    18 

3405  Cactus  Makes  Perfect. ..  .Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. . .Slapstick    17 

3403  Some   More  of  Samoa  Sillv   .     .  18 

3406  What's  the   Matador  Good    Slapstick.  16 

THIS  CHANGING  WORLD  (6) 

3981  Broken    Treaties  Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour  Fair    10 

3552  Buenos  Aires  Today  Good    10 

3554  Great  American  Divide ,.  .Very  Good  ....  10 
3551  Journey  in  Tunisia  Dated    10 

WORLD  OF  SPORT  (12) 

3806  College  Champions  Good    10 

3803  Jungle  Fishing   Excellent    10 

3808  Naval    Champions   91/2 

3804  Polo    Champions  Excellent    10 

3805  Rack  'Em  Up  Good    10 

3802  Show  Dogs  Excellent    10 

3801  Tee  Up  (Patty  Berg)  For    Golfers   10 

3807  Wrestling  Octopus   Funny    91/2 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer. Excellent    8 

W-249  Alley  Cat  Excellent    8 

W-253  Flying  Bear  Fair    8 

W-24B  Goose  Goes  South   8 

W-248  Dance  of  the  Wood  Fair    8 

W-251  Little   Caesario  Very   Good   8 

W-245  Little    Mole  Very   Good   9 

W-241  Lonesome  Stranger  Excellent    9 

W-250  Midnight   Snack  Cute    9 

W-242  Mrs.    Ladybug  Excellent    8 

W-252  Officer   Pooch  Amusing    8 

W-244  Prospecting    Bear  Funny    9 

W-247  Rookie  Bear  Funny    8 

CRIME  DOESN'T  PAY  (6) 

P-205  Coffiins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    20 

P-204  Forbidden    Passage  Tops    21 

P-203  Respect  the  Law  Very   Good   20 

P-206  Sucker  List  Excellent    20 

P-202  You  the  People  Excellent    21 

MINIATURES  (10) 

M-235  Battle,  The  Interesting    II 

M-238  Ghost    Treasure  Interesting    ....  10 

M-232  Great  Meddler  Very  Good   II 

M-233  Happiest  Man  on  Earth. Unusual    II 

M-237  Man  Who  Ganged  the 

World   Excellent    II 

W-236  Memories  of  Europe  Excellent    8 

M-234  More  About  Nostradamus. Timely    II 

M-231  Rodeo   Dough  Very   Good   10 

M-239  Triumph  Without  Drums. Excellent    10 

M-240  Viva  Mexico  Interesting    10 

OUR  GANG  (9) 

C-296  Baby   Blues  Very   Good   9 

C-295  Fightin'    Fools  Good  Fun   9 

C-293  Goin'  Fishin'   Standard    10 

C-291  Good  Bad  Boys  Good    II 

C-294  Kiddie   Cure                      "hI  Gang   II 

C-298  1-2-3    Go  Amusing    ID 

C-299  Robot  Wrecks  Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING  PARADE  (9) 

K-281  American  Spoken  Here. .  Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. ..  Instructive    .'. . .  II 

K-287  Your  Last  Act  Excellent    II 


S-267 

S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-21 1 
T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


PETE  SMITH  SPECIALTIES  (14) 

Aeronuties   Satisfactory    ...  II 

Cuban    Rhythm  Excellent   

Flicker  Memories  Funny   

Football  Thrills  of  1940.. For  Grid  Fans. 

Lions  on  the  Loose  Good   

Memory  Tricks  Amusing   

Penny  to  the  Rescue  Excellent   

Quicker'n  a  Wink  Excellent   

Quiz    Biz  Entertaining  ... 

Sea  fer  Yourself  Holds  Interest.. 

Water  Bugs  Very  Good   

Wedding    Bills  Very  Good  


Reviewed 
Issue  Of  ' 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 
.  1/17/42 
.  5/  2/42 


.  9/13/41 
.12/13/41 


.11/22/41 
.10/  4/41 

.  3/14/42 
.  8/30/41 


.  2/21/22 
.11/15/41 
Not  Rev. 
,12/  6/41 
.  1/17/42 
.  9/20/41 
.  8/30/41 
,  5/  2/42 


.  4/  5/41 
.  8/  2/41 
.11/22/41 
.Not  Rev. 
.  6/28/41 
.  9/29/41 
.  5/17/41 
. 12/  7/40 
.  8/16/41 

.  1/  4/r4 

.  9/27/41 
.  4/  5/41 
.  6/14/41 


,  6/14/41 
10/19/40 
,  3/  1/41 
2/  1/41 
,10/25/41 
,  1/  4/41 


6/28/41 
8/16/41 
1/  4/41 
2/  1/41 

8/  2/41 
6/28/41 
2/22/41 
12/  7/40 
11/  1/41 
11/22/41 


.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  9/  7/40 
.12/  7/40 
.  5/17/41 
.  8/  2/41 
.11/  9/40 
.  4/  5/41 


.12/  7/40 
.  9/27/41 

.  4/  S/41 
.  9/27/41 
.  5/10/41 
.  6/28/41 
.  2/22/41 
.  6/14/41 
8/  2/41 


.  5/17/41 
.  6/28/41 
.11/  1/41 
.  9/27/41 
.  6/14/41 
.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  2/22/41 
.  1/  4/41 
.  8/16/41 
. 12/  7/40 


FITZPATRICK  TRAVELTALKS  (12)  (Tech.) 


Alluring  Alaska  Usual   

Beautiful    Ball  As  Usual  . 

Capital    City  Fair   

Cavalcade  of 

San  Francisco   Too  Late. 

Glimpses  of  Kentucky. .  .Good   

Glimpses  of  Washington 

State   Usual   

Haiti,  Land  of  Dark 

Majesty   Good   

Mediterranean  Ports  of 

Call   Out-dated 

Old  New  Mexico  Fair   

Old  New  Orleans  As  Usual  . 

Red  Men  on  Parade  Fair   

Ynsemite  the  Maanifleent. Colorful  . . 


. .  4/  5/41 
. . 12/  7/40 
. .  9/  7/40 

. .  9/28/40 
. .  5/10/41 

. .  8/16/41 

. .  6/28/41 

..  2/  1/41 
..11/  9/40 
..  1/  4/41 
..  3/  1/41 
..  6/ 14/41 


May  Q.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  32 


MGM  1941-42 


Comment  Running 
Time 

CARTOONS  (16)  (Tech.) 
W-346  Bear  and  the  Beavers.  .Very    Good  8 

W-347  Dog    Troubie   Very  Funny   8 

W-342  Field    Mouse  Excellent    9 

W-345  First  Swallow   Excellent    8 

W-343  Fraidy  Cat  Funny    7 

W-344  Hungry  Wolf  Fair    9 

W-341  Night  Before  Xmas  For  Xmas   9 

MINIATURES  (10) 

M-331  Changed    Identity  Excellent    10 

M-335  Further  Prophecies  of 

Nostradamus    II 

M-332  Greenie,  The  Fine    II 

M-333  Lady  or  the  Tiger  Good    10 

M-334  Soaring  Stars    10 

OUR  GANG  (10) 

0-392  Come  Back  Miss  Pipps.  .Amusing    10 

C-396  Don't    Lie   Good    II  . 

0-395  Going  to   Press  Good    II 

.0-391  Helping  Hands  Very   Good   10 

0-394  Melodies  Old  and  New... Fair    II 

C-397  Surprise    Parties    II 

0-393  Wedding  Worries  Funny    II 

PASSING  PARADE  (10) 

K-384  Fear    10 

K-383  Flag  of  Mercy  Very   Good   10  , 

K-381  Strange  Testament  Unusual    II 

K-382  We  Do  It  Because  Interesting    10 

K-385  Woman  in  the   House   10 

PETE  SMITH  SPECIALTIES  (14) 

S-366  Acro-Batty   Humorous    9 

S-361  Army  Champions  Excellent    10 

S-364  Aqua   Antics  Excellent    8 

S-362  Fancy  Answers  Excellent    9 

S-3G3  How  to  Hold  Your 

Husband — Back   Excellent    10 

S-368  Pete    Smith's    Scrapbook   10 

S-367  Victory  Quiz    10 

S-365  What  About   Daddy?  Good    10  . 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely    21 

TRAVELTALKS  (12)  (Tech.) 

T-318  Colorful  North  Carolina.  .Very  Good    9 

T-313  Georgetown,  Pride  of 

Penang   Very  Good   10 

T-320  Glacier    Park  and 

Waterton   Lakes   Fair    9 

T-3II  Glimpses  of  Florida  Interesting    10 

T-315  Historic  Maryland  Good    9 

T-312  Inside   Passage  Good    10 

T-319  Land  of  the  Quintuplets.  .Good    10 

T-317  Minnesota,  Land  of 

Plenty   Good    10 

T-321  Picturesque    Patzcuaro    10  . 

T-314  Scenic    Grandeur  Good    9 

T-316  West  Point  on  the  Hudson. Good    9 

TWO  REEL  SPECIALS  (6) 

A -303  Don't  Talk   Potent    20 

A-302  Main  Street  on  the 

March!   Good    20 

A-301  Tell  Tale  Heart  A  Masterpiece..  20 


PARAMOUNT  1940-41 


ANIMATED  ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good    7 

HO- 1 1  Copy  Cat  Fair    7 

HO- 1  Dandy  Lion   Poor    7 

HO-3  Mommy   Loves   Puppy. ..  .Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals 

(Down  on  the  Farm) .  .Excellent    9 

HO-8  Triple  Trouble  Just   Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO-13  Twinkletoes   in    Hat  Stuff   7 

HO- 10  Twinkletoes,  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-5  Wild   Oysters  Unusual    7 

HO-12  Wizard  of  Arts   7 

HO-9  Zero,  the   Hound  So-So    7 

COLOR  CLASSIC 

Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

1 1 


CO- 

MO-4 
MO-5 
MO-6 
MO-I 
MO-2 
MO-3 

GO-3 
GO-2 
G8-6 
GO-7 

GO-8 

GO- 1 
GO-S 
GO-4 

AO-5 
AO-4 
AO-7 
AO-2 
AO-3 
AO- 1 

AO-6 

UO-2 
UO-4 
UO-3 
UO-I 

VO-3 
VO-5 
VO-I 
VO-4 

VO-2 

EO-II 

EO-4 

EO-8 

EO-2 

EO-IO 

EO-7 

EO-12 

EO-9 

EO-I 

Ee-5 
EO-fi 

EO-3 


Delhi   Good 

Indian  Durbar  Gorgeous    10 

The  Jungle  Excellent    10 

River  Thames — Yesterday. Beautiful    10 

Sacred  Ganges  Dull    10 

Village  In  India  Fair    10 

GABBY  CARTOONS  (8)  (Tech.) 

All's  Well  Silly    7 

Constable   Satisfactory    ...  7 

Fire  Cheese   Average    7 

Gabby  Goes  Fishing  Fair    7 

It's  a  Hap-Hap-Happy 

Day   Poor    7 

King  for  a  Day  Fair    7 

Swing  Cleaning  Fair    7 

Two  for  the  Zoo  Good    7 

HEADLINERS  (8) 

Bob  Chester  &  Orch  Average    10 

Gene  Krupa  &  Orch  For  Jitterbugs..  10 

Hands  of  Destiny  Interesting   ....  10 

Listen  to  Larry  Satisfactory    ...  10 

Johnnie  Messner  &  Orch. ..Fair    II 

Moments  of  Charm  of 

1941    (Tech.)  Pretty    10 

Those  We  Love  Different    II 


MADCAP  MODELS  (6)  (Tech.) 

Dipsy  Gipsy  Very   Good   9 

Gay   Knighties  Cute    9 

Hoola   Boola  Novel    9 

Western    Daze  Novel    9 

PARAGRAPHICS  (6) 

Breezy  Little  Bears  Excellent    10 

Guardians  of  the  Wilds... Fine    10 

Nature's    Nursery  Excellent    10 

Red.  White  and  Blue 

Hawaii   Fair    II 

Seeing  U  Believing  Fair    II 

POPEYE  (12) 

Child  Psykolojiky   Good    7 

Eugene,  the  Jeep  Funny    7 

Flies  Ain't  Human  Fair    7 

My  Pop,  My  Pop  Amusing    7 

Olive's  Boithday  Preslnk. Snappy    7 

Olive's  Sweepstake  Ticket   7 

Pest  Pilot  Fair    7 

Popeye  Meets 

Rip  Van  Winkle  Fair    7 

Popeye  Meets  William 

Tell   Funny    7 

Problem  Pappy  Fair    7 

Quiet  Pleeze  Very  Good    7 

With  Poopdeck  Pappy  Entertaining  7 


Reviewed 
Issue  Of 

.  5/  2/42 
.  5/  2/42 
.  2/  7/42 
.  4/  4/42 
.  2/  7/42 
.  2/28/42 
. 12/20/41 


.11/22/41 

.Not  Rev. 
.  2/  7/42 
.  5/  2/42 
.Not  Rev. 


.11/20/41 
5/  2/42 
.  4/  4/42 
. 10/25/41 
.  2/28/42 
.Not  Rev. 
.  12/20/41 


.  Not  Rev. 
.  2/28/42 
.12/20/41 
.  2/  7/42 
.Not  Rev. 


.  5/  2/42 
.11/  1/41 
.  2/  7/42 
.11/29/41 

.12/20/41 
.Not  Rev. 
.Not  Rev. 
.  2/28/42 

.  12/21/41 

.  2/28/42 

.11/29/41 

.  5/  2/42 
.  9/27/41 
.  2/  7/42 
. 10/25/41 

.  3/28/42 

.  2/28/42 
.  Not  Rev. 
.12/20/41 
.  2/  7/42 


3/28/42 


,  2/  7/42 
,11/15/41 


.12/21/40 
.  7/19/41 
.10/  5/40 
.  1 1/23/40 
.11/23/40 

.  3/15/41 
.  5/10/41 
.Not  Rev. 
.Not  Rev. 

.  6/28/41 
.  2/15/41 
.Not  Rev. 
.  5/31/41 

.  Not  Rev. 

.  4/  5/41 
.  5/10/41 
.  8/23/41 
.11/23/40 
.  1/25/41 
.  2/22/41 

.  I/I8/4I 
.11/23/40 

.  6/28/41 
.  7/19/14 

.  8/23/41 
. 10/26/40 
.  4/19/41 
.  2/15/41 

.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
. 12/21/40 

.10/  5/40 
.  5/31/41 

.  4/19/41 
.  9/27/41 
.  6/28/41 
.  I/II/4I 

.  I/I8/4I 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 

.  7/19/41 
. 12/  7/40 
.  4/19/41 
.11/  2/48 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

. 10/  5/40 
.  1/25/41 
.  5/22/41 
. 12/  7/40 


PARAMOUNT  1940-41  (Cont. 

Comment  Running 
Time 

POPULAR  SCIENCE  (6) 

JO-I  No.   I  Good    10  . 

iO-2  No.  2  Interesting    10 

JQ-3  No.  3  Interesting    10 

JO-4  No.  4  Usual    10  . 

JO-5  No.  5  Interesting    10  . 

JO-6  No.  6  Up  to  Standard.  II  . 

ROBERT  BENC;HLEY  (4) 

Sa-3  Crime  Control  Excellent    II  . 

SO-4  Forgotten    Man  Typical    10  . 

SO- 1  Trouble  With  Husbands. .  .Great    Fun   II  . 

SO-2  Waiting    for    Baby  A    Howl    10  . 

SPECIAL  CARTOON  (I)  (Tech.) 

FFO-I  Raggedy  Ann  Very   Good   19 

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent    10  . 

RO-8  Canine  Sketches  Fine    10  . 

RO-I  Diving    Demons  Beautiful    10 

RO-5  Feminine    Fitness  Very  Good   ....  10 

RO-7  Fisliing  Fever  Appealing    10  . 

RG-4  Marine    Round-up  Excellent    10  . 

RO-3  Motorcycle   Stunting  Thrills  Aplenty.  10  . 

RO-10  On  the  Spot  Funny    10  . 

RO-I  I  Lasso   Wizards  Good  Action  Stuff  10  . 

RO-12  Snow    Dugs  Excellent    10  . 

RO-2  Sporting    Everglades  Very    Good   10 

RO-9  Sun    Fun  Exhilarating  ..10 

RO-13  What's  Lacrosse  Very   Good   10 

UNUSUAL  OCCUPATIONS  (6) 
I  Good    10 


RKO-RADIO  1940-41  (Cont.) 


LO-I  No. 
LO-2  No. 
LO-3  No. 
LO-4  No. 
LO-5  No. 
LO-6  No. 


2  Interesting 

3  Good   

4  Good   

5  A  Wow  

6  Very  Good 


1941-42 


FASCINATING  JOURNEYS  (Tech.)  (2) 

MI-2  Indian  Temples    10  . 

Ml-I  Road  in  India  Interesting    10 

HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine    10 

AI-3  Carnival  in  Brazil  Good    10 

AI-2  Copacabana  Revue  Good    10 

A I -5  Hands  of  Victory  Box  Office   O'A  . 

AI-4  Nightmare  of  a  Goon  Funny    lO'/z. 


HOPPER'S  HOLLYWOOD  (6) 

 Excellent    10 

 Fair    10 

 Good    le 

  10 


(6) 


10 


HEDDA 
Zl-I  No.  I... 
ZI-2  No.  2... 
ZI-3  No.  3... 
ZI-4  No.  4  . . 

MADCAP  MODELS  (Tech.) 
UI-2  Jasper  &  the  Watermelons. Excellent 

Ul-I  Rhythm  in  the  Ranks  Excellent 

UI-3  Sky  Princess   Excellent 

UI-4  Mr.    Strauss  Takes  a 

Walk   Excellent    S'A . 

POPEYE  (12) 

EI-5  Blunder    Below  Excellent    7 

El -6  Fleets   of   Stren'th  Very    Good    ...  7 

El-I  I'll  Never  Crow  Again  Fair    7 

EI-4  Kickin'  the  Conga  Round. Funny   7 

El -2  Mighty  Navy  Funny    7 

EI-3  Nix  on   Hypnotricks  Very  Funny   7 

El -7  Pipeye,  Pupeye,  Poopeye 

and  Peepeye   Very  Funny  ...  7 

El -8  Olive  Oyl  a.-;d  Water  Don't  Mix  

POPULAR  SCIENCE  (6) 

Jl-I  No.   I  Very   Good   II  . 

J  I -2  No.  2  Very    Good   II  . 

JI-3  No.  3  Good    II  . 

JI-4  No.  4    10  . 

QUIZ  KIDS  (6) 
 Very  Good  

2  They're  Good... 

3  Good   

4   Good   

5  


10 


1 1 


Ql-I  No. 
QI-2  No. 
QI-3  No. 
QI-4  No. 
QI-5  No. 

ROBERT  BENCHLEY  (4) 

Sl-I  How  To  Take  a  Vacation.  .Funny    10 

SI-2  Nothing  But  Nerves  Very   Good   10 

SI -3  Witness,  The   Chucklesome  ...  10 

SPEAKING  OF  ANIMALS  (6) 
YI-3  At  the  County  Fair  Swell    10 


Yl-I  In  a  Pet  Shop  A 

YI-4  In  the  Circus  

YI-2  In  the  Zoo  Hilarious 


SPECIAL  CARTOON  (Tech.) 
The    Raven   Excellent   


FFI- 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling  Excellent  . 

RI-5  Buying  a  Dog  Very  Good 

RI-IO  Hero  Worship 


10 
10 
10 

RI-7  Lure  of  the  Surf  Very   Good   10 

RI-2  Meet  the  Champs  Excellent    10 

RI-9  Personality  Plus    10 

RI-4  Quick    Returns  Pretty  Good  ...  10 

Rl-I  Shooting  Mermaids  Very   Good   10 

RI-3  Sittin'  Pretty   Excellent    10 

RI-8  Timing   Is  Everything  Very    Good    ...  10 

SUPERMAN  CARTOONS  (12)  (Tech.) 

WI-4  Arctic  Giant   Good    9 

WI-5  Bulleteers   Good    9 

WI-3  Billion  Dollar  Limited. ..  For  the  Fans...  8Va 

wi-7  Electric    Earthquake    9 

WI-6  Magnetic  Telescope   For  the   Fans..  9 

WI-2  Mechanical   Monsters  Good    10 

Wl-I  Superman   A  Cinch  to  Sell.  II 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.    I  Good    10 

LI-2  No.    2  Very    Good   10 

LI -3  No.  3  Very    Good   II 

LI-4  No.  4  Good    II 

RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

141 15  Art  of  Self  Defense  Good    8 

141 13  Art  of  Skiing  Excellent    8 

14103  Baggage    Buster  Hilarious    7 

14105  Canine   Caddy  Tops    7 

14114  Chef    Donald  Up  to  Par   8 

14112  Donald's    Camera  A  Scream   8 

14107  Early  to  Bed  Satisfactory    ...  8 

14102  Gentleman's   Gentleman .  .Tops    7 

I4I0I  Golden    Eggs  Excellent    8 

14104  Good  Time  for  a  Dime. ..  Excellent    8 

141 1 1  Lend  a  Paw  Superb    8 

141 17  Mickey's  Birthday  Party. Very  Good    8 

14106  Nifty  Nineties  Amusing    8 

141 10  Old  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit  Very   Good   9 

141 18  Pluto,  Jr  Very  Funny  ...  7 

14108  Truant  Officer  Donald  Excellent    8 

141 16  Village  Smithy  Excellent    7 


Reviewed 
Issue  Of 

.10/  5/40 
. 1 1/23/40 
. 12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 

.  4/19/41 
.  5/31/41 
.11/16/40 
.  2/22/41 


.  12/21/40 

.  1/25/41 
.  3/22/41 
.10/  5/40 
.  12/21/40 
.  3/22/41 
.12/  7/40 
.11/23/40 
.  5/10/41 
.  6/28/41 
.  7/19/41 
.  10/26/40 
.  4/  5/41 
.  8/23/41 

.10/  5/40 
,12/  7/40 
,  2/15/14 
,  3/29/41 
5/31/41 
8/23/41 


Not  Rev. 
11/22/41 

10/11/41 
,  3/14/42 
12/  6/41 

,  4/25/42 
5/  2/42 


,  9/20/41 
,11/29/41 
2/28/42 
Not  Rev. 

,  1/31/42 
, 12/20/41 
,  3/21/42 

5/  2/42 

,  2/21/42 
5/  2/42 
,10/11/41 
,  1/31/42 
,12/  6/41 
12/20/41 

.  4/18/42 
Not  Rev. 

,10/11/41 
11/22/41 
1/31/42 
Not  Rev. 

9/20/41 
12/  6/41 
2/28/42 
5/  2/42 
,  Not  Rev. 


.10/11/41 
. 12/20/41 
.  3/14/42 

.  1/31/42 
.  9/20/41 
.Not  Rev. 
.11/15/41 


141/2..  5/  2/42 


.  1/31/42 
. 12/20/41 
.  Not  Rev. 
.  2/21/42 
. 10/11/41 
.Not  Rev. 
.  1 1/29/41 
.  9/27/41 
.11/15/41 
.  5/  2/42 

.  3/14/42 
.  5/  2/42 
.  1/24/42 
.Not  Rev. 
.  5/  2/42 
. 12/20/41 
.  8/  2/41 

.10/11/41 
.12/  6/41 
.  2/21/42 
.  4/25/42 


,  2/  7/42 
1 1/29/41 
5/10/41 
,  6/  7/41 
12/27/41 
,  10/25/41 
7/26/41 
4/  5/41 
4/  5/41 
5/10/41 
10/25/41 
3/21/42 
6/  7/41 
10/  4/41 
8/30/41 
3/21/42 
8/23/41 
2/  7/42 


13406 
1340.3 
13405 
13404 
13401 
13402 

14201 
14202 
14203 
14204 
14205 
14206 
14207 
14208 
14209 
14210 
1421 1 
14212 
14213 

13703 
13701 
13706 
13705 
13702 
13704 


13501 
13504 
13502 
13503 

14401 
14402 
14403 
14404 
14405 
14406 
14407 
14408 
14409 
14410 


Comment  Running 
Time 

EDGAR   KENNEDY  (6) 

Apple  in  His  Eye  Hokey    18 

Drafted  in  the  Depot   19 

It  Happened  All  Night  . Fair    19 

Mad  About  Moonshine. .  .Fair    18 

Sunk  by  the  Census  Funny    18 

Trailer  Tragedy   Funny    17 

INFORMATION  PLEASE  (13) 

No.  I  (Anna    Neagle)  Excellent    II 

No.  2  (Ruth  Gordon)  Good    10 

No.  3  (Alice    Marble)  Swell  As  Usual.  10 

No.  4  (Louis  Bromfield) .  .Excellent    II 

No.  5  (Wendell    Willkie)  .Good    10 

No.  6  (Jan  Struther)  Excellent    II 

No.  7  (Anna    Neagle)  Very  Good    10 

No.  8  (Boris    Karloff)  Excellent    10 

No.  9  (Alice    Marble)  Excellent    II 

No.  10  (Louis  Bromfield)  .Entertaining  ...  10 

No.  II  (Jan  Struther)  Very   Good   II 

No.  12  (Boris    Karloff) ..  .Good    12 

No.  13  (Anna  Neagle)  Excellent    10 

LEON  ERROL  (6) 

Fired  Man   Mildly  Amusing  20 


He  Asked  for  It  Very  Funny 

Panic  in  the  Parlor  Unfunny 

Polo  Phoney   Good  .. 

Tattle  Talevision   Funny  . 

When  Wifle's  Away  Fair 


18 
20 
18 
19 
20 


RAY  WHITLEY  (4) 

Bar  Buckaroos   Good   

Musical  Bandit   Entertaining 

Prairie  Spooners   Very  Good  . 

Red  Skins  &  Red  Heads.. Poor   

PICTURE  PEOPLE  (13) 

No.  I   Interesting  . 

No.  2   Good   

No.  3   Night  Club  Plug  10 


No.  4 

No.  5 

No.  6 

No.  7 

No.  8 

No.  9 

No.  10 


.Good 

 Fair  ... 

 Fair  ... 

 Average 

 Fair  . . . 

 Fair  . . . 

 Fair  ... 


SPECIAL  SUBJECT 
13801  Growing  Up  (Quins)  Wide  Appeal 

SOUTH   AMERICA  (3) 


14503  How  Goes  Chile  Very  Good   

14502  What's  Happening  in 

Argentina   Very  Timely  ... 


14307 
14313 
14310 
14302 
14306 
14308 
14301 
1431 1 
14305 
14304 
14303 
14312 
14309 


SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Qual  Quest   Good    9 

Rolling   Rhythm    |0 

Snow  Eagles  Excellent    9 

Snow  Fun   Exhilarating  ...  9 

Sportsman's  Partner   For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


1941-42 


DISNEY  CARTOONS  (18)  (Tech.) 

24104  Army     Mascot    9 

24103  Donald    Gets    Drafted   9 

24102  Donald's    Snow    Fight. .  . Excellent    7 

24101  Symphony  Hour   Excellent    8 

EDGAR  KENNEDY  (6) 

23404  Heart  Burn   Amusing    15 

23402  I'll  Fix  It  Funny    19 

23405  Inferior  Decorator    17 

23403  Quiet  Fourth   Funny    15 

23401  Westward  Ho-Hum  Funny    16 

INFORMATION  PLEASE  (13) 

No.  I  (John  Gunther)   ...Excellent    10 

No.  2  (Howard    Lindsay) . Up  to  Par   9 

No.  3  (Cornelia  Otis 

(Skinner)   Good    II 


24201 
24202 
24203 

24204 
24205 
24206 
24207 


23705 
23703 
23701 
23704 
23702 

23101 
23102 
23103 
23104 
23105 
Spec. 
23106 
23107 
23108 
23109 

24407 
24403 
24402 
24406 
24405 
24408 
24404 
24401 


23503 
23501 
23502 


24309 
24304 
24302 
24305 
24303 
24307 
24301 
24308 
24306 


No.  4  (John  Gunther)  Excellent 

No.  5   (John  Carradine)  .Good 

No.  6  (Howard  Lindsay)   

No.  7  (Cornelita  Otis 

Skinner)  


LEON  ERROL  (6) 

Framing  Father   

Home  Work   Funny  .. 

Man-I-Cured   Funny 


Wedded   Blitz    17 

Who's  a  Dummy?  Amusing    20 

MARCH  OF  TIME  (13) 

Thumbs  Up,  Texas  Excellent    19 

Norway  In  Revolt  Timely    19 

Sailors  With  Wings  Excellent    20 

Main  Street,  U.S.A  Propaganda    ...  18 

Our  America  At  War  Timely,    Vital..  I71/2 

Battlefields  of  Pacific  Timely    22 

When  Air  Raids  Strike.. Potent    20 

Far  East  Command  Timely    19 

Argentine  Question   Interesting    20 

America's  New  Army. ..  .Timely    20 

PICTURE  PEOPLE  (13) 

Children  of  the  Stars  Fair    8 

Hobbies  of  the  Stars  Good    9 

Hollywood  Sports   Good    9 

Hollywood  War  Effort.  ...  Entertaining  ...  9 

How  To  Be  a  Star  Good    8 

Palm  Springs  Week  End   9 

Stars'  Day  Off  Average    8 

Stars  in  Defense  Interesting    10 

RAY  WHITLEY  (4) 

Cactus  Capers   Very  Good    17 

California  or  Bust  Good    18 

Keep  Shooting   Very  Good    17 

SPORTSCOPES  (13) 

Cruise  Sports    |0 

Crystal  Flyers   Exhilarating  ...  8 

Dog  Obedience   Boxoifice    9 

Fighting  Fish   Excellent    9 

Gaucho  Sports   Interesting    10 

Jungle  Jaunt   Amusing    9 

Pampas  Paddock   For  Horse  Lovers  10 

Public  Sport  No.  I  Good    10 

Ten  Pin  Parade  Good    in 


Reviewea 
Issue  Of 

.  6/14/41 
.Not  Rev. 
.  4/12/41 
.  3/  1/41 
.  9/14/40 
. 10/19/40 


9/14/40 
10/19/40 
11/16/40 
12/14/40 
,  2/  1/41 
,  3/  1/41 
.  4/  5/41 
.  4/  5/41 
,  5/10/41 
,  6/  7/41 
,  7/26/41 
.  7/26/41 
,  8/23/41 


2/  1/41 

9/14/40 
Not  Rev. 

5/17/41 
11/16/40 

4/  5/41 


16 

..11/16/40 

16 

. .  7/26/41 

13 

. .  3/  1/41 

IB 

. .  5/10/41 

10 

. .  9/14/40 

9 

..10/19/40 

10 

..11/16/40 

10 

..12/14/40 

10 

..  2/  1/41 

10 

..  3/  1/41 

10 

. .  3/29/41 

10 

. .  4/12/41 

8 

. .  5/17/41 

8 

. .  6/  7/41 

18 

..12/14/40 

10 

..  3/  1/41 

10 

. .  8/23/41 

10 

. .  4/12/41 

.  3/  1/41 
,  8/  9/41 
,  6/  7/41 

10/19/40 
,  3/  1/41 
,  4/  5/41 
.  9/14/40 

Not  Rev. 
.  2/  1/41 
,12/14/40 

11/16/40 
,  7/26/41 
,  5/10/41 


.  Not  Rev. 
.Not  Rev. 
.  5/  2/42 
.  4/25/42 


.  3/21/42 
.  10/25/41 
Not  Rev. 
,  12/27/41 
.  9/27/41 


.10/25/41 
.11/29/41 

.12/27/41 
.  2/  7/42 

.  5/  2/42 


Not  Rev. 


.  Not  Rev. 
.  2/  7/42 
.10/  4/41 
.  Not  Rev. 
.12/  6/41 


,  8/18/41 
9/27/41 
10/25/41 
11/22/41 
12/13/41 
12/20/41 
3/10/42  ' 
2/14/42 
3/  7/42 
4/  4/42 


.  3/21/42 
.11/29/41 
.10/25/41 
.  3721/42 
.  2/14/42 
Not  Rev. 
.12/27/41 
,10/  4/41 


.  4/18/42 
.12/  6/41 
.  1/31/42 


Not  Rev. 
12/27/41 
11/  1/41 

2/14/42 
12/  6/41 

3/21/42 
10/  4/41 

4/18/42 

3/21/42 


Page  34 


SHOWMEN'S    TRADE  REVIEW 


May  9,  1942 


20TH  CENTURY-FOX  1940-41 

Comment  Running  Reviewed 

Time     Issue  Of 

ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 


UNIVERSAL  1940-41 


VITAPHONE-WARNER  BROS.  1940-41 


1201  Midget  Motor  Mania  Unusual    10 

1203  Modern  Highway   Good    10 

1202  Training  Police  Horses.  .  .Excellent    10 

LEW  LEHR  COMEDIES  (4) 

1401  Grunters  and  Groaners. .  .Tiresome    10 

MAGIC  CARPET  OF  MOVIETONE 


1108  Arctic  in  Springtime  

1106  Caribbean  Sentinel   Good   

01  Eskimo  Trails   Enlightening 

03  Isle  of  Mystery  

09  Letter  From  Cairo  

02  Land  of  Flowers  (Tech.)  .Colorful   

07  Miracle  of  Hydro  Different  ... 

04  Old  Dominion  State 

(Tech.)   Very  Good  . . 

05  Spotlight  on  Indo-China  

10  Winter  in  Eskimo  Land  


10/12/40 
3/  1/41 
2/  8/41 


8/10/40 


.Not  Rev. 
.  4/26/41 
.  8/10/40 
.  Not  Rev. 
.Not  Rev. 
.  8/10/40 
.  4/19/41 


10  ..11/30/40 
10  .  .Not  Rev. 
10    ..Not  Rev. 


RIPLEY'S  BELIEVE   IT  OR  NOT 

IGOl  Acquitted  by  the  Sea  Excellent    10  ..19/12/40 

SPORTS  REVIEWS— THORGERSEN  (6)  (3  In  Tech.) 


1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on  Rollers   10 

1302  Lure  of  the  TrouKTech.)  .For  Fly  Casters  10 

1306  Playing  With  Neptune. .  .Very  Good    9 

1304  Rodeo  Goes  to  Town  Good    10 

1305  Symphony  in  Snow   10 

1301  Vacation  Time  (Tech.)... OK    8 

TERRYTOONS  (26)   (13  in  Tech.) 

Baby  Seal    7 

Bill  Mouse's  Akwakade. .  .Excellent  (Tech.)  7 

Bringing  Home  the  Bacon   7 

Club  Life  in  the  Stone 

Age    7 

Dog's  Dream    ' 

Fishing  Made  Easy  Fair    7 

Good  Old  Irish  Tunes   7 

Hairless  Hector    7 

Happy  Haunting  Grounds   7 

Horse  Fly  Opera   7 

Home  Guard  (Tech.)  Okay    7 

How  Wet  Was  My  Ocean  .  Excellent  (Tech.)  7 

Landing  of  the  Pilgrims.  .Good  (Tech.)  ..  7 

Lucky   Duck   (Tech.)   7 

Magic  Shell    7 

Mississippi  Swing   Rhythmicdech.)  7 

Magic  Pencil   Poor    7. 

Plane  Goofy  (Tech.)  Fair    7 

Snow   Man    7 

Temperamental  Lion  Amusing(Tech.)  7 

Touchdown  Demons   Amusing    7 

Twelve  O'clock  and  All  Ain't  Well   7 

Uncle  Joey   (Tech.)   7 

What  a  Little  Sneeze 

Will  Do   Good    7 

What  Happens  at  Night  (Tech.)   7 

When  Knights  Were  Bold.Just  a  Cartoon..  7 


1510 
1551 
1515 
1501 

1511 
1508 
1514 
1507 
1503 
1513 
1558 
1553 
1554 
1552 
1512 
1557 
1504 
1555 
1505 
1556 
1502 
1516 
1559 
1506 

1560 
1309 


WORLD  TODAY 


1704  Anzacs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire    in    Exile   10 

1702  War  in  the  Desert   10 


.10/12/40 
.Not  Rev. 
.11/30/40 
.  4/19/41 
.  2/  8/41 
.Not  Rev. 
.  8/10/40 


.Not  Rev. 
.  8/10/40 
.Not  Rev. 

.Not  Rev. 
.  Not  Rev. 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.  Not  Rev. 
.Not  Rev. 
.  2/  8/4 ( 
.12/  7/40 
.12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 
.  Not  Rev. 
.  Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.Not  Rev. 
.  Not  Rev. 


1941-42 


ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship ..  .Informative  ....  10  ..11/  1/41 
2201  Soldiers  of  the  Sky  Excellent    10    ..8/  2/41 

2203  Wonders  of  the  Sea   10    ..Not  Rev. 

2204  Men  for  the  Fleet  Excellent    9    ..  1/17/42 


MAGIC  CARPET  OF  MOVIETONE 

2103  Call  of  Canada  

2107  Gateway  to  Asia   

2102  Glacier  Trails   Good   

2106  Heart  of  Mexico   

2104  Jewel  of  the  Pacific  

2101  Sagebrush  and  Silver  Interesting  .... 

2105  Secret  of  the  Fjord  


SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel  .Excellent  ... 

2304  Evergreen  Playland   Good   

2302  Life  of  a  Thoroughbred ...  Excellent  ... 

2303  Playtime  in  Hawaii  Very  Good  .. 

2306  Setting   the  Pace  

2305  Snow  Trails   Excellent  ... 


(12) 
10  . 
10  . 
10 

10  . 
10  . 
10 

10  . 


2504 
2555 
2558 
2508 

2506 
2503 
2507 
2510 

2560 

2557 

2501 
2561 
2509 
2551 


TERRYTOONS  (26) 

Back  to  the  Soil   7 

Bird    Tower    (Tech.)   7 

Cat  Meets  Mouse  (Tech.). Very  Good    7 

Eat    Me    Kitty  Eight 

to    the    Bar  Good    7 

Flying  Fever   Good    7 

Frozen  North   Very  Good    7 

Funny    Bunny    Business .  Good    7 

Gandy  Goose  in  Tricky 

Business    7 

Gandy  Goose  in 

the  Night   (Tech.)   7 

Happy  Circus  Day 

(Tech.)   Amusing    7 

Ice  Carnival   Good    7 

Neck  and  Neck  (Tech.)   7 

Oh,    Gentle   Spring  Fair    7 

Old    Oaken  Bucket 

(Tech.)   Good 


2552  One   Man   Navy   (Tech.)  .Amusing    7 

2559  "  "  ^ 

2554 
251 1 
2556 
2502 
2553 

2505  Yarn  About  Yarn  Good    7 


Sham  Battle  Shenanigan. Good  (Tech.) 

Slap     Happy    Hunters   7 

Stork's    Mistake    7 

Torrid  Toreador  (Tech.) .  .Good    7 

Uncle  Joey  Comes  to  Town. Funny   7 

Welcome  Little  Stranger. Good  (Tech.) 


WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely,  Excellent  10 

2403  Dutch  Guiana   Very  Good    10 

2404  Hub  of  the  World  Good    10 

2402  Uncle  Sam's  Iron  Warriors   10 

2405  Wings  of  Defense   10 

UNITED  ARTISTS 

WORLD  IN  ACTION  (12) 

1  Churchill's  Island   Very  Good    20 

3  Food,  Weapon  of 

Conquest   Imnressive    20 

2  This  Is  Blitz  Grim    Realism..  21 


.Not  Rev. 
.Not  Rev. 
.11/  1/41 
.Not  Rev. 
Not  Rev. 
.  9/20/41 
.Not  Rev. 


.11/  1/41 
.  1/17/42 
.  2/28/42 
.  1/24/42 
.Not  Rev. 
.  4/11/42 


.Not  Rev. 
.Not  Rev. 
.  4/18/42 

.  5/  2/42 
.  1/17/42 
.11/  1/41 
.  5/  2/42 

.Not  Rev. 

.Not  Rev. 

.  1/17/42 
.  9/27/41 
.Not  Rev. 
.  5/  2/42 

.  9/20/41 
.  9/27/41 
.  4/11/42 
.Not  Rev. 
.  Not  Rev. 
.  1/17/42 
.11/  1/41 
.11/  1/41 
.  1/24/42 


.  9/20/41 
,  1/17/42 
,  4/18/42 

Not  Rev. 

Not  Rev. 


4/  4/42 


4/  4/42 
3/  7/42 


5252 
5241 
5249 
5246 
5247 

5243 
5245 
5242 
5253 
5248 

5250 
5244 
5251 


5353 
5351 
5358 
5365 
5359 
5355 

5364 
5363 
5354 

5360 
5362 
5356 
5352 
5357 

5361 


5226 
5225 

5221 
5222 
5233 
5228 
5230 
5227 

5231 
5232 
5229 
5224 
5223 


Comment 

CARTOONS  (13)  (Tech.) 

Andy  Panda's  Pop  Enjoyable  .. 

Crazy  House   Satisfactory  . 

Dizzy  Kitty   So-So   

Fair  Today   Good   

Hysterical  High  Spots  in 

American  History   Fair   

Knock,  Knock   Very  Good  . 

Mouse  Trappers   Amusing  ... 

Recruiting  Daze   Fair   

Screw  Driver   Good   

Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  .Snappy   

Salt  Water  Daffy  Snappy   

Syncopated  Sioux   Clever   

Woody  Woodpecker   


Runnii 
Tin 


Reviewed 
Issue  Of 


Comment 


GOING  PLACES  (15) 

Arizona   Interesting  .... 

Coast  Guard   Interesting   

Deserts  of  America  Very  Good   

Garden  Spot  of  the  North. Good   

Humorous  Tombstones  ...Amusing   

Hunting  on  Top  of 

the  World   Fascinating  .... 

Isles  of  Fate  Good  &.  Timely. 

Meet  Jimmy  the  Chump,. Good  Fun   

Melting  Pot  of  the 

Caribbean   Good   

Modern  Way  Down  East.. Good   

Mountain  Summer  Pleasing   

South  of  the  Border  Interesting  .... 

Sun  Valley   Good   

Swankiest  Isle  in 

the  World   Interesting   

Trail  of  Father  Kino. ...  Interesting  .... 

MLSICALS— TWO  REEL  (13) 

Bagdad  Daddy   Very  Good   

Beat  Me  Daddy- 
Eight  to  the  Bar  

Class  in  Swing  Good  Variety  .. 

Congomania   Latin  Liveliness 

Dizzy  Doings   Fair   

Jumpin'  Jive   Good   

Music  a  la  King  Good  Number  .. 

Music  in  the  Morgan 
Manner   Entertaining  ... 

Once  Upon  a  SummerTime. Average   

Rhythm  Revel   Entertaining  ... 

Shadows  in  Swing  Average   

Tickled  Pinky   Rustic  Rhythm. 

Torrid  Tempos   Entertaining  ... 

SPECIAL  SUBJECT  (I) 


8 

.  8/  9/41 

8 

.10/12/40 

8 

.  5/17/41 

7 

.  2/15/41 

7 

3/29/41 

8 

.'11/30/40 

7 

.  2/  8/41 

8 

.11/  2/40 

7 

9/  6/41 

7 

.  5/17/41 

8 

.  6/  7/41 

7 

. 12/28/40 

7 

.Not  Rev. 

10 

.  10/12/40 

10 

.  9/21/40 

10 

.  3/22/41 

9 

.  8/  9/41 

10 

4/12/41 

9 

..12/28/40 

10 

. .  8/  9/41 

10 

. .  7/19/41 

10 

. . 12/28/40 

10 

6/  7/41 

10 

'. ,  7/19/41 

10 

. .  2/15/41 

10 

. . 10/12/40 

10 

. .  3/15/41 

10 

. .  6/14/41 

18 

. .  2/  8/41 

17 

..Not  Rev. 

16 

..10/12/40 

20 

..11/30/40 

17 

..  9/  6/41 

17 

..  6/  7/41 

20 

..  7/19/41 

18 

,.  3/29/41 

18 

. .  7/19/41 

18 

..  8/16/41 

18 

..  5/17/41 

18 

..  1/  4/41 

18 

..11/30/40 

18 

..  4/13/40 

STRANGER  THAN  FICTION  (15) 


5371  No.  81  Good 


5372  No. 

5373  No. 

5374  No. 

5375  No. 

5376  No. 

5377  No. 

5378  No. 

5379  No. 

5380  No. 

5381  No. 

5382  No. 

5383  No. 

5384  No. 

5385  No. 


82  Average 

83  Average 

84  Good  ... 

85  Excellent 


.Up  to  Par   9 


Good    9 

88  Interesting    ....  9 

89  Interesting    9 

90  Interesting    ....  9 

91  Fair    9 

92  So-So    9 

93  Very  Good    9 

94   9 

95  Very  Good    9 


1941-42 


18 
20 
15 
17 
18 

151/2 

15 

15 

20 

15 

16 

l3'/2 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 

6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6249  Goodbye  Mr.  Moth  Very  Good    7 

6247  Hams  That  Couldn't 

Be  Cured    7 

6246  Hollywood  Matador  Very  Good    7 

6242  Man's  Best  Friend  Good    8 

6248  Mother  Goose  on  the 

Loose   Very  Good   7 

6243  Pantry  Panic   Good    8 

(Former  title  "What's  Cookin'  ") 

6244  $21  a  Day  Once  a  Month  .Average    7 

6245  Under  the  Spreading 

Blacksmith  Shop   Cute    7 

NAME  BAND  MUSICALS  (13) 

6226  Campus  Capers   Excellent   

6224  Doin'  the  Town  Entertaining  .. 

6229  Gay  Nineties   Fair   

6222  In  the  Groove  Entertaining  .. 

6221  Is  Everybody  Happy?  Fair   

6232  Merry  Madcaps   Good   

6227  Rhumba  Rhythms   Fair   

6231  Shuffle  Rhythm   Excellent   

6223  Skyland  Serenade   Excellent   

6230  Swing  Frolic   Very  Good  

6228  Tune  Time   Very  Good   

6225  Winter  Serenade   Good   

(Former  title  "Jingle  Bells") 

SPECIAL  FEATURETTE  (2) 

6110  Cavalcade  of  Aviation  Sure  Fire   20 

6111  Menace  of  the  Rising  Sun. Exciting    20 

STRANGER  THAN  FICTION  (15) 

6376  Barnyard  Steam   Buggy.. Good    9 

6373  Blacksmith  Dentist   Good    10 

6373  Candy  Kid   Good    10 

6378  Desert  Ghost   Entertaining  ...  9 

6372  Hermit  of  Oklahoma  Good    10 

6374  Junior  Battlefleet   Good    10 

6379  Pussycat  Cafe   Good    9 

6371  Shampoo  Springs   Very  Good   ....  10 

6377  Sugar  Bowl  Humpty 

Dumpty   Very  Good   9 

6380  Tom    Thumb    Church   9 

VARIETY  VIEWS  15  (5  IN  COLOR) 
6354  Annapolis  Salutes  the 

Navy   Timely    10 

6362  Call    of   the   Sea   9 

6358  Flashing  Blades   Good    9 

6353  George  Washington, 

Country  Gentleman   Impressive    10 

6357  Keys  to  Adventure  Interesting    9 

6351  Moby  Dick's  Home  Town . Interesting    ....  9 

6352  NorthernNeinhi-i-rsCColcr)  Interesting    9 

6356  Peaceful  Quebee— 

At  War   Interesting    9 

6361  Sports  in  the  Rockies  Good    9 

6359  Sky  Pastures   Good    9 

6360  Thrills  of  the  Deep  Good    9 

6335  Trail  of  the  Buccaneers.  .Excellent    9 


.  9/21/40 
.10/12/40 
.10/12/40 
.11/30/40 
.12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
.Not  Rev. 
.  8/16/41 


.10/11/41 
.  4/  4/42 

.Not  Rev. 
.  1/31/42 
.11/  8/41 

.  4/  4/42 
. 1 1/  8/41 

.12/  6/41 

.  1/31/42 


.12/20/41 
.12/13/41 
.  1/31/42 
.10/18/41 
.  9/  6/41 
.  3/21/42 
.  1/31/42 
.  4/  4/42 
.11/  8/41 
.  3/14/42 
.  3/21/42 
.12/13/41 


1/  3/42 
4/11/42 


.12/20/41 
. 12/20/41 
.11/  8/41 
.  3/  7/42 
. 10/18/41 
.12/  6/41 
.  3/21/42 
.10/18/41 

.  3/14/42 
.Not  Rev. 


.12/13/41 
.Not  Rev. 

.  3/  7/42 

.10/11/41 
.  1/31/42 
.  9/  6/41 
. 10/18/41 

,12/13/41 
.  4/  4/42 
.  3/  7/42 
.  3/21/42 
.11/  8/41 


6202 
6204 
6209 
6208 
6201 
6203 
6206 
6207 
6205 

6102 
6101 
6103 

6304 
6301 
6303 
6302 
6306 
6305 


6601 
6612 
6607 
6616 
6608 
6614 
6602 
661 1 
6609 
6604 
6610 
6613 
6606 
6603 
6605 
6615 


Running 
Time 

BROADWAY  BREVITIES  (9) 

Alice  in  Movieland  Superlative  ....  20 

Dog  in  the  Orchard  Meritorious  ....  20 

Happy  Faces    20 

Hunting  the  Hard  Way. .  .Excellent   20 

Just  a  Cute   Kid   20 

Mack  Sennett  Revival   20 

Seeing  Eye   Poignant   20 

Sockeroo   Funny    20 

Take  the  Air  Entertaining  ...  20 

ELSA  MAXWELL  COMEDIES  (3) 

Lady  and  the  Lug   19 

Riding  Into  Society  T'Ain't  Funny.,  19 

Throwing   a   Party   20 

HOLLYWOOD   NOVELTIES  (6) 

History  Repeats  Itself .,.  .Good    10 

Football  Highlights   Rockne  Build-up  10 

Mexican  Jumping  Beans.. Very  Good  ....  10 

Shark  Hunting   Exciting    10 

Trouble  in  Store  Amusing   

Wild  Boar  Hunt  Exciting   10 

LOONEY  TUNES  (16) 

Calling  Dr.  Porky   7 

Coy  Decoy   Funny    7 

Haunted  Mouse   Very  Good    7 

Henpecked  Duck   A  Howl    7 

Joe  Glow  the  Firefly   7 

Meet  John  Doughboy   7 

Pre-Historic  Porky  Clever   7 

Porky's  Ant   Good    7 

Porky's  Bear  Facts  Amusing    7 

Porky's  Hired  Hand  Good    7 

Porky's  Preview   Amusing    7 

Porky's  Prize  Pony    7 

Porky's  Snooze   Reel    7 

Sour  Puss   Satisfactory  ....  7 

Timid  Toreador   Good    7 

We  the  Animals  Squeak.  .Excellent    7 


MELODY  MASTERS  (10) 
6506  Cliff  Edwards  and  His 

Buckaroos   Good    ID 


6505  Henry  Busse  &  Orch  Fair 

6504  Skinnay  Ennis  &  Orch... Good   

6503  Jan  Garber  &  Orch  

6508  Marie  Green  &  Her 

Merrie  Men   Lively  

6510  Carl  Hoff  &  Orch  Notable   

6509  Hal  Kemp  &  Orch  Just  a  Band. 

6501  Matty  Malneck   Snappy   

6507  Freddie  Martin  &  Orch... Fair 


10 
10 
10 

10 
10 
10 
10 
10 

6502  Joe  Reichman  &  Orch  Excellent    10 

)IES  (26)  (Tech.) 


MERRIE  MELOD 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles... 

6713  Cat's  Tale   

6712  Crackpot  Quail   

6709  Elmer's  Pot  Rabbit  

6718  Farm's  Frolics   

6710  Fighting  691/2   

6704  Good  Night  Elmer  

6715  Goofy  Groceries   

6722  Heckling  Hare   

6720  Hiawatha's  Rabbit  Hunt. 
6703  Holiday  Highlights  .... 

6719  Hollywood  Steps  Out  

6723  Inki  and  the  Lion  

6701  Malibu  Beach  Party  

6707  Of  Fox  and  Hound  

6708  Shop,  Look  and  Listen.. 

6711  Sniffles  Bells  the  Cat... 
6726  Snow  Time  for  Comedy.. 

6725  Sport  Champions   

6702  Stage  Fright   

6714  Tortoise  Beats  the  Hare. 

6716  Toy  Trouble   

6717  Trial  of  Mr.  Wolf  

6705  Wacky  Wildlife   

6721  Wacky  Worm   


Good 


7 
7 
7 

Funny   7 

Excellent    7 

Good    7 

  7 

7 
7 
7 
7 


Novel 


Funny   

Swell  Satire 

Excellent    7 

Good   

Grade  A    7 


Good    7 

Fair    7 

Up  to  Par   7 

  7 

Satisfactory  ....  7 

Amusing    7 

Good    7 

Very  Good    7 

Funny   7 

Excellent    7 


TECHNICOLOR  SPECIALS  (6) 
6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid    20 

6005  Here  Comes  the  Cavalry   20 

6002  March  on  Marines  Excellent    20 

6003  Meet  the  Fleet  Excellent    20 

6004  Wings  of  Steel  Excellent    20 

SPORTS  PARADES  (10) 

6407  Big  Bill  Tilden  For  Tennis  Fan,  10 

6404  California  Thoroughbreds. Interesting  ....  10 
6403  Diary  of  a  Racing  Pigeon. Interesting  ....  10 
6402  Dogs  You  Seldom  See  Good  Novelty...  10 

6405  Fight,  Fish,  Fight  Thrilling    10 

6401  Fly  Fishing   For  Anglers  ...  10 

6409  It  Happened  on  Rollers   10 

6410  Lions  For  Sale  Very  Good    10 

6408  Sail  Ho!   Colorful    10 

6406  Sky  Sailing   Interesting    10 


1941-42 


7103 
7109 

7106 
7108 

7101 
7102 
7110 
7104 
7107 
7105 


7301 
7304 
7303 
7305 
7306 

7302 


7609 

7601 
7"I0 
7607 
7604 
7605 
7603 
7602 
7608 
7606 


BROADWAY  BREVITIES  (12) 

At  the  Stroke  of  Twelve.. Grab  It    20 

California  Junior 

Symphony   Good    20 

Calling  All  Girls  Good    20 

Maybe  Darwin  Was 

Right   Amazing    20 

Minstrel  Days   Very  Good    20 

Monsters  of  the  Deep  Good    20 

Pacific    Frontiers   Good  Draw    20 

Perils  of  the  Jungle  Exciting    20 

Wedding   Yells    20 

West  of  the  Rockies  Pretty  Good  ...  20 

HOLLYWOOD  NOVELTIES  (6) 

Polo  With  the  Stars   10 

Miracle  Makers   Poor    10 

Points  on  Arrows  Good    10 

Then  and  Now  Fair    10 

There    Ain't    No  Such 

Animal   Timely    10 

White  Sails   Excellent    10 

LOONEY  TUNES  (16) 
Daffy's   Southern  Ex- 
posure  Fair    7 

Notes  to  You   10 

Nutty    News    7 

Porky's  Cafe    7 

Porky's  Midnight   Matinee    7 

Porky's  Pastry    Pirate    7 

Porky's  Pooch   Good    7 

Robinson  Crusoe,  Jr  Average    7 

Saps  in  Chaps   7 

Who's  Who  in  the  Zoo... Funny    7 


Reviewed 
Issue  Of 


.11/30/40 
.  I/I8/4I 
.  Not  Rev. 
,  5/24/41 
.Not  Rev. 
.  Not  Rev. 
.  4/  5/41 
.  5/24/41 
.  3/  8/41 

.Not  Rev. 
.  8/31/40 
.Not  Rev. 


9/30/39 
8/31/40 
11/30/40 
8/  3/40 
9/  6/41 
3/  8/41 


. .  Not  Rev. 
..  6/21/41 
. .  3/15/41 
..  9/13/41 
,  ,Not  Rev. 
,  .Not  Rev. 
,.11/  2/40 
, .  5/24/41 
. .  4/  5/41 
..12/28/40 
. .  4/26/41 
.  .Not  Rev. 
. .  Not  Rev. 
..11/30/40 
..  I/I8/4I 
. .  9/  6/41 


.11/30/40 
.  3/  8/41 
. 12/28/40 
.  Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


.Not  Rev. 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  I2/28A40 
,  5/24/41 
.  I/I8/4I 
.Not  Rev. 
,  4/  5/41 
.Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.Not  Rev. 
.12/28/40 
.  3/15/41 
.  8/30/41 
.  Not  Rev. 
,  10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
, 12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.Not  Rev. 
, 12/28/40 
,  I/I8/4I 
.  5/  3/41 


.  5/  3/41 
.12/28/40 
.12/  7/40 
.  8/31/40 
.  3/  8/41 
.10/26/40 
.  Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


.11/  8/41 

.  5/  2/42 
.  1/24/42 

.  3/28/42 
.  9/13/41 
.  1/  3742 
.  5/  2/42 
.11/  8/41 
.  Not  Rev. 
.  1/24/42 


.  Not  Rev. 

.  9/13/41 
.  9/13/41 
.  4/  4/42 

.  3/  2/42 
.11/15/41 


.  5/  2/42 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.12/27/41 
.11/15/41 
.Not  Rev. 
.  4/  4/42 


May  9,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


7502 

7508 
7503 
7507 
7504 
7506 
7505 
7501 


7701 

7711 

7710 
7702 
7703 
7706 
7712 
7713 
7716 
7718 
7709 
7715 

■  .0 

7707 
7704 

7705 
7708 
7714 

7717 

7003 

7004 
7002 
7005 
7001 


7405 
7402 
7401 

7407 

7404 
7406 
7403 


VITAPHONE  1941-42  (Cont.) 

Comment  Running 
Time 

MELODY  MASTERS  (10) 

Carioca  Serenaders   Latin  Swing  ...  10 

Don  Cossacl<  Cliorus  Very  Good    10 

Forty  Boys  and  a  Song. ..Good    10 

Richard  Himber  &.  Orch   10 

Carl  Hoff  &  Band   10 

Leo  Reisman  &  Orch  Snappy    10 

Playgirls   10 

U.S.C.  Band  and  Glee 

Club   Very  Good    10 

MERRIE  MELODIES  (26)  (Tech.) 
All  This  and  Rabbit 

Stew   Excellent    7 

Aloha  Hooey   Amusing    7 

Bird  Came  COD   7 

Brave  Little  Bat  Fair    7 

Bug  Parade   Clever    7 

Cagey  Canary   Very  Funny  ...  7 

Conrad  the  Sailor  Funny    7 

Crazy  Cruise    7 

Dog   Tired    7 

Draft    Horse    7 

Hop,  Skip  and  A  Chump   7 

Herton  Hatches  the  Egg.. Good    7 

I  iqhts    Fantastic    7 

Rhapsody  In  Rivets  Good    7 

Rookie  Revue   Out  Dated    7 

Sariclle   Silly    7 

Wabbit  Twouble   Very  Funny  ...  7 

Wabhit  Who  Came 

to  Supper  Good    7 

Wacky   Wabbot    7 

SERVICE  SPECIALS  (6)  (Tech.) 

Gay  Parisian   Good  Show   20 

iviarrh   on    America   20 

Soldiers  In  White  Excellent   20 

Spanish  Fiesta   Colorful    19 

Tanks  Are  Coming  Excellent   20 

SPORTS  PARADE  (10)  (Tech.) 
Hunting  Dogs  at  Work.  .Very  Good    10 


Reviewed 
Issue  Of 

..11/15/41 
. .  5/  2/42 
. .  9/13/41 
.  .Not  Rev. 
.  .Not  Rev. 
. .  3/28/42 
.  .Not  Rev. 

. .  9/13/41 


King  Salmon   Fascinating 

Kings  of  the  Turf  Interesting 

Rocky  Mountain  Big 

Game   

Rodeo  Round  Up  

Shoot  Yourself  Some  Golf. Good  Draw 
Water  Sports   Average  . . . 


MISCELLANEOUS 

Adventures  in  the  Bronx 

(N.  Y.  Zoological  Soc.)  Good    \\<h 

Alive  In  the  Deep  (Prod.)  Exciting    22 

Man  the  Enigma  (Prod.)  Informative  ....  25 

Our  Constitution  (Prod.)  Inspiring    19 

Our  Declaration  of 

Independence  (Prod.)   Timely    19 

SERIALS  1940-41 

No.  Chapters 

COLUMBIA 

Holt  of  the  Secret  Service   IS  Chaps. 

Iron  Claw    15  Chaps. 

Spider  Returns    15  Chaps. 

White  Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle  Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  the  West   15  Chans. 

1941-42 

COLUMBIA 

Captain   Midnight    15  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime,   Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

Spy  Smasher    12  Chaps. 

UNIVERSAL 

Don  Wrnslow  of  the  Navy   12  Chaps. 

Gang  Busters    13  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


.  9/13/41 
.  3/28/42 
.Not  Rev. 
. I2/27/4J 
.11/  8/41 
.  1/24/42 
.  4/  4/42 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  4/II/4I 
.Not  Rev. 
.  1/24/42 
.12/27/41 
.  Not  Rev. 
.  1/24/42 

.  4/25/42 
.Not  Rev. 

.12/  6/41 
■  Not  Rev. 
.  2/  7/42 

.12/  6/41 
.  9/13/41 

.  4/18/42 
.12/27/41 
.  9/13/41 

.Not  Rev. 
.Not  Rev. 
.  5/  2/42 
.11/15/41 


8/23/41 
5/24/41 
5/24/41 
5/  3/41 

5/  3/41 


Reviewed 
Issue  Of 

M/29/41 
8/23/41 
5/10/41 

Not  Rev. 


3/  8/41 
5/31/41 
8/17/40 
11/23/40 

11/  2/40 
8/  3/40 
2/15/41 

Not  Rev. 


2/21/42 

12/  6/41 
9/  6/41 

3/21/42 

11/  1/41 
2/21/42 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 


Title 

Running 
Time 

Distributed 
By 

1      Any  Bonds  Today  

.  Warner  Bros. 

 List  "0" 

1      Fiohting  Fire  Bombs 

.  . .  8   

.Warner  Bros. 

1      Food  For  Freedom 

 List  "C" 

1      Lake  Carrier   

Pots  to  Planes  

 List  "C" 

Ring  of  Steel  

.  .Warner  Bros. 

Safeguarding  Military 
Tanks   

Information. 

...  10 

 List  "D" 

 List  "D" 

Lnited  China  Relief 

...  Wz  

1      Women  In  Defense 

 List  "C" 

CITY 

List  "C" 

List 

"Lake 
'D'*  Carrier" 

Albany  MGM  

Atlanta  UA  

Boston  MGM  

Buffalo  20th  

Charlotte  20th  

Chicago  Col  

Cincinnati  Rep    

Cleveland  20th  Uni 

Dallas  WB  Par.. 

Denver  WB   WB,. 

Des  Moines  MGM  Ren. . 

Detroit  Par  Col. 

Indianapolis  UA  RKO. 

Kansas  City  RKO  Univ. 

Los  Angeles  WB  MGM 

Memnhis  Par  Col. . , 

Milwaukee  Col  RKO 

Minneapolis  Rep  20th 

New  Haven  Univ  MGM 

New  Orleans  UA  RKO. 

New  York  Par   WB  . 

Oklahoma  City  WB  Par.. 

Omaha  MGM  WB. . 

Philadelphia  Univ  RKO. 

Pittsburgh  RKO  UA. . 

Portland  RKO  Rep.. 

St.  Louis  Univ  Par. . 

Salt  Lake  City  Par  WB.  . 

San  Francisco  WB  Col, . . 

Seattle  Col  UA. . 

Washington  Ren  20th 


20th. . . 
MGM  . 
UA... 
Par.  . 

Univ. . 

MGM   Univ. 

20th  

 Univ. 


.Univ. 


.Univ. 
.Univ. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  vrord.    No  cuts  or  borders.    No  charge  for  name  and  address.    Five  insertions  for  the  price  oi 

three.  Money  order  or  check  with  copy.  Classiiied  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.   Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


AIR  CONDITIONING 


WE  OVERBOUGHT  LAST  YEAR- 
MUST  UNLOAD.  Blowers,  from  $30.75;  Air 
Washers,  from  $20.00;  Exhaust  Fans,  from 
$9.80:  Directional  Dift'users,  from  $11.65.  Free 
Bulletin,  S.  O.  S.  Cinema  Supply  Corp.,  449 
West  42nd  Street,  New  York  City. 

BUY  BLOWERS,  WASHERS,  variable 
speed  pulleys,  motors  now.  New  and  used.  You'll 
be  disappointed  later.  SOUTHERNAIRE,  145 
Walton,  Atlanta,  Ga. 


 EQUIPMENT  WANTED  

ARCS,  RECTIFIERS,  PROJECTORS, 
16mm,  35mm.  Give  age,  condition,  lowest  price, 
first  letter.  Box  553,  Showmen's  Trade  Re- 
view, 1501  Broadway,  New  York  City. 

HIGHEST  PRICES  PAID— For  Simplex 
projectors,  15  and  30  ampere  rectifiers,  RCA 
sound  equipment.  What  have  you?  Box  556, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 


EXPLOITATION 

THEATRE  MEN— Your  best  publicity  stunt 
for  "JUNGLE  BOOK"  or  any  other  tropical 
picture  is  a  live  alligator.  We  ship  tree  moss, 
and  palmetto  leaves.  Make  your  own  display. 
Write  or  wire  for  prices,  fast  service.  Ross 
Allen,  Ocala,  Florida. 

HELP  WANTED 

THEATRE  MANAGER  EXPERIENCED ; 
WRITE  OR  PHONE.  Garbose  Bros.,  York 
Theatre,  Athol,  Mass. 


NEW  EQUIPMENT 


CLEAN  MERCHANDISE  — NO  SEC- 
ONDS—BUY WHILE  YOU  CAN.  Bausch 
Lomb  Series  II,  6"  Lenses,  $19.50 ;  Luxlite 
Series  I,  $4.95 ;  Tetco  Fire  Extinguishers, 
$1.79;  Ten  Section  Film  Cabinets,  $22.50;  Type 
868  Photocells,  $1.49;  Automatic  Curtail  Con- 
trols, $74.95.  S.  0.  S.  Cinema  Supply  Corp., 
449  West  42nd  Street,  New  York  City. 

TRY  MAGIC  EYE  FREE— Colortone  Shut- 
ters remove  high  intensity  glare  yet  ^dd  blue  to 
yellow  low  intensity  too  !  Powers,  $17.25  each ; 
"Simplex  $19.75  each.  Give  machine  make,  front 
or  rear  shutter,  shaft  diameter.  Colortone  Mfg. 
Co.,  1944  Conev  Island  Ave.,  Brooklyn,  New 
York. 

BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City, 

RE-OPEN  THAT  SHUTTERED  HOUSE 
— Start  a  circuit.  A  good  portable  will  keep 
competition  out,  make  money  for  you.  too. 
Standard  makes.  16  mm.,  35  mm.  from  $59.50. 
Send  for  list.  S.  O.  S.  Cinema  Sunply  Corp., 
449  West  42nd  Street,  New  York  City, 

"FAITHFUL  TO  YOUR  EQUIPMENT," 
writes  P,  A,  Tvler,  Anthonv,  New  Mexico, 
"BECAUSE  I  BELIEVE  S.O.S,  SOUND  IS 
GOOD,"  That's  his  second  installation,  Com- 
olete  svstems  $282.00 — terms  $2.50  weeklv. 
S.  O.  S'.  Cinema  Supply  Corp.,  449  West  42nd 
Street,  New  York  City, 


THEATRES  FOR  SALE  OR  LEASE 

FINE  THEATRE  LESS  THAN  YEAR 
OLD.  All  newest  equipment.  City  of  40,000  on 
California  West  Coast,  Address  Box  557, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 

GOOD  NEIGHBORHOOD  THEATRE. 
Ideal  setup  during  emergency.  Good  possibilities 
for  right  party.  Lease  or  sell  building,  1028 
S,  Gaylord,  Denver,  Colorado, 

336-SEAT  THEATRE.  Fully  equipped. 
Priced  to  sell.  Dissolving  partnership.  Now 
operating.    Box  359,  Dalton,  Ga. 

BEAUTIFUL  THEATRE  FULLY 
EQUIPPED,  700  seats.  One  of  best  manu- 
facturing towns  in  South,  extensive  sheep,  goats, 
cattle  and  agriculture  center.  Monthly  rental 
$350.00.  Address  Box  559,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 

THEATRE  GAMES 

BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17,50 
for  10,000  lots.  Less  quantities,  $2,00  per  1,000, 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City, 


THEATRES  WANTED 

I  HAVE  BUYERS  for  theaters  in  California, 
A.  A.  Sheuerman,  theatre  broker,  Golden  Gate 
Building,  San  Francisco,  Calif. 

RESPONSIBLE  EX -INDEPENDENT 
OWNER  interested  leasing  theatre  in  good 
town  preferably  south  or  west.  Correspondence 
confidential.  Box  558,  Showmen's  Trade  Re- 
view, 1501  Broadway,  New  York  City. 

WANTED  TO  LEASE— Small  town  thea- 
tre in  North  or  South  Carolina.  Box  25,  Cam- 
den, S.  C. 


USED  EQUIPMENT 


MOVING  — NEED  ROOM  —  SACRIFIC- 
ING THOUSANDS  OF  ITEMS  LIKE 
THESE.  Bell  Howell  Film  Splicers,  $4.95; 
Thide  Automatic  Changeovers,  $14.95;  RCA 
Amplifiers,  $4.95;  RCA  Soundheads,  $39.50, 
others  $9.95 ;  G.  E.  Mazda  Lamphouses,  Regu- 
lators, $3.95;  Rheostats,  $1.75;  Motiograph 
Mechanisms,  $19.95;  Powers,  $39.50;  Simplex 
Intermittents,  $9.95;  Footlights,  Section,  $3.95. 
Send  for  Sale  Circular.  S.  O.  S.  Cinema  Sup- 
ply Corp.,  449  W.  42nd  Street,  New  York  City. 

PASTE  THIS  UP— AFTER  MAY  FIRST 
— S.  O.  S.  CINEMA  SUPPLY  CORPORA- 
TION—New  address— 449  West  42nd  Street, 
New  York  City. 

YOUR  CHOICE— Peerless,  Strong  Stand- 
ard or  Strong  Junior  lamphouses  $125.00  pair; 
30  amoere  rectifiers  $75.00  pair,  reconditioned 
and  comolete.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

FOR  SALE:  COMPLETE  Theatre  equip- 
ment including  seats,  sound,  projectors  and 
marquee.    Write  Box  61.  Raton.  New  Mexico. 


The  anflutgijafflires  em! 
The  captain^s  at  'em! 
The  sailors  igh  for  'em! 
Watch  audilices  go 

Its  about  'em! 


¥LEET 

WILLIAM  WRIGHT  ■  ROBERT  STEVENS 

Screen  play  by  Albert  Duffy  and  Maurice  Tombragel 
Directed  by  CHARLES  BARTON  •  Produced  by  JACK  FIER 

/i  Columbia  Pidune. 

RELEASED  MAY  21 


1^' 


m  18  191^2 


D0PIEIGH2  DEPOSIil! 


I 


REVIEWED  IN  THIS  ISSUE 


Page 

Mrs.  Miniver 

22 

Remember  Pearl  Harbor 

22 

This  Above  All 

22 

Escape  from  Hong  Kong 

23 

Let's  Get  Tough 

23 

★  Complete  *  Every  Week  ★ 
BOOKING  GUIDES 

Begin  on  Page  28 


Vol.  36 


No.  17 


M  a  y  1  6 
19  4  2 

CHARLES  E.  'CHICK'  LEWIS 

Editor  and  Publisher 


First  engagements  terrific,  hold- 
ing over  Cleveland,  Houston, 
Norfolk.  Sensational! 


Extended  runs  everywhere  fori 
their  first  Big  M-G-M  musical 
\  shovu! 


It's  doing  Ziegfeld  Girl's 
zippy  business.  Happy 
hold-overs! 


IN  THE 
SPOTLIGHT! 

Neatest  trick  of  the  week  is  Leo's.  Three  smash' 
ing  box-office  entertainments  simultaneously 
packing  them  in  from  coast-to-coast  with  hold- 
overs bringing  joy  to  jingling  cash  registers! 


Max  16.  1942 


S  H  O  W      E  N  '  S    TRADE  REVIEW 


Good  Work  in  a  Great  Cause 

A  nummary  of  the  v/ork  being  done  by  the  united 
front  of  the  industry  towards  the  war  effort  issued  Wed- 
nesday by  the  War  Activities  Committee  and  covering 
points  not  reported  in  our  issue  last  week  appears  else- 
where in  this  journal.  We  doubt  if  the  record  can  be 
equalled  by  any  other  industry  in  this  country  as  a 
group. 

When  you  read  and  digest  the  summary  as  published 
some  pages  back,  please  remember  that  the  work  repre- 
sents but  one  phase  of  our  industry's  cooperation: 
namely,  the  cooperation  extended  to  the  Treasury  De- 
partment. Add  to  this  the  other  activities  of  the  indus- 
try to  the  war  effort  and  you  get  a  sum  total  that  is 
truly  staggering  in  its  proportions. 

This  is  as  it  should  be  but  it  is  made  possible  only 
through  the  unified  efforts  of  all  branches  of  the  indus- 
try and  as  is  natural,  especially  the  theatres  whose  task 
it  is  to  reach  the  millions  of  theatregoers  with  messages 
that  our  government  wants  to  convey  to  them. 

If  the  government  is  sincere  in  its  opinion  that  these 
activities  contribute  immeasurably  to  the  war  effort, 
then,  as  an  integral  part  of  the  industry,  you  are  making 
a  notable  contribution.  With  a  whole  people  solidly 
supporting  their  government  the  ultimate  outcome  can- 
not be  anything  but  Victory. 


Dept.  of  Gompliments 

A  very  definite  nod  of  approval  to  General  Jack  Ali- 
coate  and  his  able  staff  for  their  latest  edition  of  the  Film 
Daily  Year  Book. 

Vastly  superior  than  any  previous  edition,  is  this  one. 
Not  only  have  all  the  old  departments  been  brought  up  to 
date  and  augmented  with  timely  and  vital  statistics,  but 
several  new  ones  have  been  added  to  maintain  the  Gen- 
eral's long-standing  reputation  for  delivering  the  best  in 
year  books — yearly. 

We  use  it  here  so  often  that  we  are  seriously  thinking 
of  actually  paying  for  a  copy  .  .  .  next  year.  (P.S.  We're 
only  kidding.  Jack.) 

And  while  on  the  subject  of  year  books  we  cannot  pass 
by  the  opportunity  of  offering  congratulations  to  S.  G. 
Rayment  and  his  staff  in  Great  Britain  for  the  swell  job 
they  turned  out  in  their  Kine  Year  Book. 

One  need  only  stop  and  think  for  a  moment  to  realize 
the  tough  task  of  getting  out  any  kind  of  a  book  under 
the  stress  and  strain  of  conditions  in  England,  to  fully 


appreciate  what  Kine  has  accomplished  in  maintaining 
their  schedule. 

Chock-full  of  information  and  data  about  every  phase 
of  the  industry  in  Great  Britain,  it  covers  that  country's 
industry  as  effectively  as  Film  Daily's  Year  Book  covers 
this  country. 

The  Dept.  of  Compliments  hastens  to  offer  its  sincere 
congratulations  to  Harry  Strong,  head  of  the  Strong 
Electric  Company,  and  Harold  Wendt,  of  the  Wendt 
Advertising  Agency,  for  the  magnificent  book  they  have 
just  published  and,  we  understand,  are  sending  to  every 
theatre  in  the  country  with  their  compliments. 

Accurately  titled:  "The  Theatreman's  Wartime 
Guide,"  the  66  page  book  contains  a  gold  mine  of  infor- 
mation pertaining  to  the  maintenance  of  theatre  equip- 
ment and  the  operation  of  the  theatre  from  every  con- 
ceivable angle  during  the  present  war  emergency. 

Should  you  fail  to  receive  your  copy  rush  to  the  near- 
est mail  box  and  send  a  note  to  Harry  Strong,  care  of 
the  Strong  Electric  Co.,  2501  Lagrange  St.,  Toledo,  Ohio. 
We  are  sure  he  will  correct  the  error  of  omission  prompt- 
ly and  that  you  will  join  with  us  in  applauding  the  "War- 
time Guide." 

T  T  T 


Observations 


Add  Charlie  Koerner  to  the  growing  list  of  theatre- 
men  who  take  over  important  production  assignments. 
We  told  you  about  this  some  time  ago  but  the  ofl&cial 
announcement  was  forthcoming  this  week  when  Joe 
Breen  returned  to  his  former  post  in  the  Production  Code 
office  in  Hollywood.  Eddie  Alperson  takes  over  Koerner's 
former  duties  as  head  of  RKO  Theatres,  a  post  which  he 
has  occupied  since  the  former  went  to  the  coast. 

STR  applauds  the  Public  Relations  Program  of  the 
MPPDA.  Under  the  direction  of  Mort  Blumenstock, 
this  committee  will  carry  on  some  important  surveys  and 
research  aimed  at  finding  the  best  methods  of  building 
up  favorable  public  reaction  to  the  movies  as  an  industry 
and  the  box  office  for  entertainment. 

The  debate  among  theatremen  as  to  the  ultimate  re- 
sult of  gas  and  tire  rationing  goes  merrily  on  its  way. 
One  side  argues  that  it  will  keep  people  close  to  their 
home  grounds  and  thus  maintain  the  receipts  of  the  local 
theatres.  The  other  side  argues  that  it  will  hurt  business 
because  it  wipes  out  practically  all  the  auto  trade  they 
previously  enjoyed.  Time  generally  works  out  all  these 
problems.  The  next  sixty  days  will  tell  the  story. 

—  'CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


May  16,  1942 


Alperson  Heads  RKO  Theatres 


Confirmation  of  fhe  appointment  of  Edward  L. 
Alperson  as  general  manager  of  RKO  Theatres  was 
announced  Monday  by  George  J.  Schaefer,  president 
of  Radio  Keith  Orpheum  Corp. 

Alperson  succeeds  to  the  post  vacated  by  Charles 
W.  Koerner  who  last  week  was  named  general 
manager  in  charge  of  production  at  the  RKO  studios. 
Koerner  has  been  functioning  as  head  of  the  studio 
during  the  absence  of  Joseph  I.  Breen,  who  resigned 
to  become  director  of  the  Production  Code  Admin- 
istration of  the  M'PPDA. 

Before  joining  RKO  Theatres  as  general  manager 
of  film  buying,  Alperson  was  engaged  in  various 
branches  of  the  industry,  having  been  general  sales 
manager  of  Warner  Bros.  Pictures  and  general 
assistant  to  Spyros  Skouras  in  the  operation  of  the  Warner  Theatres  and  subsequently  Fox-West 
Coast  National  Theatres. 


Edward  L.  Alperson 


Charles  W.  Koerner 


Paramount  Producing  42  for 
New  Season^  Freeman  Announces 


Kuykendall  Suggests 
Basic  Revisions  to 
Arbitration  System 

Suggesting  that  mediation  be  made  an  adjunct 
to  the  arbitration  system  of  the  consent  decree, 
to  handle  grievances  not  now  covered  by  the  de- 
cree, Ed  Kuykendall,  MPTOA  president,  in  a 
bulletin,  points  to  5  weaknesses  of  the  decree 
itself,  and  suggests  6  modifications  in  the  arbi- 
tration procedure. 

According  to  Kuykendall,  the  arbitrators 
should  be  thoroughly  familiar  with  theatre  busi- 
ness;  awards  should  not  be  subject  to  appeal 
to  a  New  York  tribunal  unfamiliar  with  local 
situations  involved ;  the  arbitrator  should  have 
more  authority  mediation  should  be  mandatory 
as  a  first  step  in  all  complaints ;  and,  it  should 
not  be  necessary  to  hire  a  lawyer  to  present  the 
case  to  the  arbitrator. 

The  six  recommended  modifications  cover : 
that  the  arbitration  system  be  required  to  fur- 
nish the  stenographer  to  eliminate  high  transcript 
costs ;  that  the  cost  of  presentation  could  be 
reduced  by  allowing  for  the  presentation  of 
documents,  records,  etc.,  to  reduce  the  number 
of  hearings  now  required  to  acquaint  the  arbi- 
trator with  the  facts ;  that  the  time  allowance 
be  reduced  to  facilitate  decisions  and  awards ; 
that  permission  be  granted  for  the  oral  hearings 
on  appeals  to  result  in  a  better  understanding 
of  situations  involved ;  that  delays  due  to  em- 
ployment of  counsel  on  other  cases  to  corrected ; 
and,  that  the  right  to  amend  the  plea  at  any 
stage  of  the  procedure  be  granted.  Under  ex- 
isting rules  if  an  exhibitor  files  complaint  under 
one  section  of  the  decree  and  finds,  as  evidence 
is  adduced,  that  he  is  entitled  to  relief  under 
another  section  he  is  compelled  to  institute 
another  action. 

Kuykendall  further  points  out  that  the  zoning 
and  clearance  structures,  so  essential  in  large 
cities,  are  hampering  the  "some  run"  provisions 
of  the  decree. 

Cleveland  Exhibitors  Move 
To  End  Duals  by  Agreement 

Cleveland  Motion  Picture  Exhibitors  Associa- 
tion at  a  meeting  last  week  voted  to  present  a 
petition  for  single  feature  bills  to  be  inaugurated 
in  all  Cleveland  theatres.  The  petition  carries 
the  proviso  that  such  policy  will  be  adopted  only 
if  it  is  agreed  to  by  every  exhibitor  in  the 
territory.  Advocating  of  single  features  was 
based  on  the  grounds  that  shorter  show  lengths 
would  benefit  workers  and  exhibitors  alike. 

Breen  Returns  To  Hays  Office  As 
Production  Code  Administrator 

Joseph  I.  Breen  this  week  re-assumed  the 
duties  of  director  of  the  Production  Code  Ad- 
ministration, the  post  he  left  some  time  ago  to 
become  head  of  RKO  production.  The  re- 
appointment of  Breen  was  announced  by  Will 
H.  Hays  in  New  York  following  the  new  PCA 
director's  resignation  from  RKO.  The  move 
has  been  anticipated  for  some  time  in  the  trade. 


INDEX  TO  DEPARTMENTS 


Advance  Dope    27 

Advertising  Clinic    12 

Box-Office  Slants    22 

Feature  Booking  Guide   28 

Hollywood    24 

Newsreel   Synopses                                        .  26 

On  the  Patriotic  Front   9 

Program  Exchange    14 

Selling  the  Picture   13 

Shorts  Booking  Guide   31 

Short  Subject  Reviews   26 

Showmanalyses    16 

Variety  Club  Notes   20 


Paramount  will  produce  42  features  during 
the  1942-43  season  under  a  studio  schedule  which 
is  now  about  30  per  cent  completed  (features 
finished  or  those  now  before  the  cameras,  that 
is),  it  was  revealed  by  Y.  Frank  Freeman,  vice- 
president  in  charge  of  production,  in  New  York 
this  week. 

The  complete  budget  for  the  production  of 
these  pictures,  Freeman  said,  will  be  from  $25,- 
000,000  to  $27,000,000.  This  will  represent  an 
increase  of  from  10  to  15  per  cent  over  the 
production  expenditure  for  the  current  season's 
schedule  for  43  pictures. 

The  Paramount  line-up  will  be  made  up  of 
36  features  of  which  two  will  be  westerns,  and 
6  of  the  "Hopalong  Cassidy"  subjects.  Nineteen 
of  these  pictures  have  either  been  completed 
or  now  are  in  various  stages  of  camera  work 
and  editing. 

The  most  ambitious  effort  on  the  program, 
Freeman  said,  will  be  the  screen  version  of 
Ernest  Hemingway's  "For  Whom  the  Bell 
Tolls,"  the  production  cost  of  which  he  esti- 
mated to  run  to  a  total  of  about  two  and  a  half 
million  dollars.  The  picture  is  expected  to  be 
ready  for  release  late  in  November  or  early 
December.  A  Cecil  B.  DeMille  production, 
tentatively  titled  "Rurales,"  and  a  sort  of  follow- 
up  to  "North  West  Mounted  Police"  will  be 
another  offering  in  the  high-bracket  production 
class. 

Uncertainties  of  the  future  as  to  war's  effects 
on  personnel,  both  acting  talent  and  technical 
crews,  plus  materials  essential  to  production, 
make  all  operations  looking  far  ahead  subject 
to  possible  if  not  probable  revision.  So  far, 
the  Paramount  studio  head  said,  resourcefulness 
in  finding  substitutes  and  the  amount  of  in- 
ventories of  material  at  studios  make  about  65 
per  cent  of  all  pictures  going  before  the  cameras 
immune,  so  to  say,  from  serious  handicap  be- 
cause of  priorities  and  other  limitations  created 
by  the  war.  As  inventories  of  properties  and 
materials  for  sets  are  used  up,  this  factor  will 
loom  larger  and  larger  as  a  studio  problem. 

Paramount  Sales  Forces 
Start  Regional  Meetings 

Paramount  will  inaugurate  a  profit-sharing 
plan  to  be  participated  in  by  the  field  sales  force, 
Neil  Agnew,  general  sales  manager,  is  reported 
to  have  announced  at  the  first  of  the  company's 
regional  sales  meetings,  which  began  in  New 
York  last  Monday. 

Home  office  executives,  district  managers, 
branch  managers,  salesmen  and  bookers  of  the 
Eastern  sector  attended  the  New  York  meeting. 

Attending  the  meeting,  in  addition  to  Agnew, 


were  J.  J.  Unger,  Charles  Reagan,  G.  A.  Smith, 
Oscar  Morgan  and  Adolph  Zukor,  G.  B.  J. 
Frawley,  C.  J.  Scollard,  Fred  Leroy,  Joe  Walsh, 
Jack  Roper,  Herman  Lorber,  Arthur  Dunne 
and  Monroe  Goodman  from  the  home  office. 

The  schedule  for  Paramount's  other  regional 
sales  meetings  are :  May  15-16  at  both  the 
William  Penn  Hotel  in  Pittsburgh  and  the 
Peabody  Hotel  in  Memphis ;  May  18-19  at  the 
Muehlbach  Hotel  in  Kansas  City  and  the  final 
meeting  on  May  22-23  at  the  St.  Francis  Hotel 
in  San  Francisco. 


First  Big  Dim-out  Sign  for  Broadway 

As  an  up-to-the-minute  adjunct  to  the  world 
premier  of  "This  Above  All"  at  the  Astor 
Theatre,  Broadway  got  its  first  big  dim-out 
sign.  Over  3,000  square  feet  are  covered  by  the 
15  feet  high  letters  formed  of  blue  hooded 
bulbs,  "black  light,"  fluorescent  paint  and  other 
elements  to  meet  the  new  dim-out  requirements. 
Light  meter  tests  show  the  new  sign  to  possess 
less  luminosity  than  that  of  an  unilluminated 
blank  white  wall.  It  is  expected  that  the  dis- 
play will  solve  the  Times  Square  lighting  prob- 
lem. 

H.  J.  Yates,  Sr. 

(The  Man  on  the  Cover) 

President  of  Consolidated  Film  Industries, 
and  as  the  guiding  hand  of  Republic  Pictures 
Corporation,  the  individual  directly  respon- 
sible for  that  company's  meteoric  rise  in  the 
short  period  of  seven  years  to  its  present 
eminence  in  the  industry. 


SHOWMEN'S    TRADE  REVIEW 

Vol.  36,  No.  17  May  16,  1942 

Title  and  Trade  Mark  Registered  U.  S.  Patent  Office 

Published  every  Friday  by  Showmen's  Trade  Review, 
Inc.,  1501  Broadway,  New  York  City.  Telephone 
BRyant  9-5606.  Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Editor;  Joseph  H. 
Gallagher,  Film  Advertising-  Manager;  Harold  Rendall, 
Equipment  Advertising  Manager;  West  Coast  Office, 
10424  Bloomfield  St.,  North  Hollywood,  Calif.,  Tele- 
phone SUnset  1-6292.  Ann  Lewis,  manager; 
London  Representative,  Milton  Deane,  185  Fleet 
St.,  London  E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Sydney,  Australia. 
Subscription  rates  per  year  $2.00  in  the  United  States 
and  Canada;  Foreign,  $5.00.  Single  copies,  ten  cents. 
Subscribers  should  remit  with  order.  Entered  as  second 
class  matter  February  20,  1940,  at  the  Post  Office  at 
New  York,  N.  Y.,  under  the  act  of  March  3,  1879. 
Contents  copyrighted  1942  bv  Showmen's  Trade  Review. 
Inc.     Printed  in  U.S.A. 

Address  all  Communications  to : 
SHOWMEN'S  TRADE  REVIEW 

1501  Broadway,  New  York  City 


May  16,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Republic's  New  Program  Calls  u.  i  a.  Gets  Underway 
For  $15,000,000  Studio  Budget 


James  R.  Grainger 

for  1942-43  started 
first  of  3  regional 


M.  J.  Siegel 


A  schedule  calling  for  a  production  budget 
of  $15,000,000   (largest  in  the  company's  his- 
tory), and  offering  34  features,  6  outdoor  spe- 
cials, 26  westerns  and  4 
serials  was  outlined  this 
week  at  the  first  of  a  se- 
ries of  regional  meetings 
of  Republic  Pictures  Corp. 
This    represents    an  in- 
crease of  4  pictures  over 
the  Republic  program  for 
1941-42. 

James  R.  Grainger, 
president  and  general  sales 
manager,  and  M.  J.  Sie- 
gel, head  of  production, 
announced  the  details  of 
Republic's  new  schedule 
in  New  York  last  Tues- 
day as  preliminaries  to 
commencement  of  selling 
with  the  opening  of  the 
gatherings. 

Discussing  production  plans,  Siegel  said  that 
"Flying  Tigers,"  now  in  production  will  be 
made  on  a  budget  of  more  than  one  million  dol- 
lars. It  was  also  declared 
that  Republic  would  back 
up  this  production  with 
simultaneous  advertising 
campaigns  in  20  key  spots. 
$75,000  has  been  appro- 
priated for  this  drive. 

Grainger  told  the  dele- 
gates that  "Remember 
Pearl  Harbor"  will  open 
at  more  than  300  theatres 
during  the  week  of  May 
17,  because  of  the  patriotic 
nature  of  the  picture.  May 
17  had  been  designated  by 
President  Roosevelt  as  "I 
Am  An  American  Day." 
The  34  features  will  be  made  at  a  total  cost 
of  $9,000,000.  The  6  outdoor  specials,  4  star- 
ring Gene  Autry  and  2  starring  Roy  Rogers, 
will  be  budgeted  at  $1,800,000.  The  26  westerns 
will  carry  a  total  cost  of  $3,000,000,  and  the  4 
serials  will  be  made  for  $1,200,000,  a  total  budget 
for  the  1942-43  season  of  $15,000,000. 

In  classifications,  the  features  will  be  made  as 
follows:  6  DeLuxe  features;  14  Anniversaries; 
14  Jubilees. 
The  outdoor  super-specials  will  be : 
4  Gene  Autry  Premiere  attractions,  and  2 
Roy  Rogers  Gold  Medal  productions. 

In  the  western  field,  Republic  will  produce 
4  Gene  Autry  Supreme  productions ;  6  Roy 
Rogers  Master  Westerns  ;  8  Don  "Red"  Barry 
Action  Westerns,  and  8  Three  Mesquiteer  West- 
erns. 

The  entire  program  for  the  current  1941-42 
season  will  be  delivered  by  Republic  on  or  before 
July  iSth. 

The  new  season  will  also  set  a  new  high  for 
Republic  advertising  expenditures,  Grainger 
and  Siegel  said.  To  exploit  the  1942-43  prod- 
uct in  trade  papers,  fan  magazines,  slick  maga- 
zines and  over  the  radio,  Republic  is  setting  aside 
$1,500,000. 

A  total  of  33  productions  have  been  set  for 
release  during  the  first  6  months  of  the  1942-43 
season.  Of  this  number  there  are  to  be  16  fea- 
tures, 3  Outdoor  Super-Specials ;  2  Supreme 
Productions  ;  3  Master  Westerns  ;  3  Three  Mus- 
quiteers  Westerns  ;  4  Action  Westerns  ;  2  serials. 
The  titles  of  the  pictures  for  the  first  half  of 
the  vear's  releases  are  as  follows : 

Features  (16)— "Thumbs  Up,"  "The  Com- 
mandos," "Fighting  Devil  Dogs,"  "Chatterbox," 
"The  Old  Homestead,"  "Ice-Capades  Revue," 
"Hit  Parade  of  1943,"  "Back  to  God's  Country," 
"X  Marks  the  Spot,"  "My  Buddy,"  "Say  It  With 
Music,"  "Tahiti  Honey,"  "War  of  the  Wildcats," 
"Gangs  of  Barbary  Coast,"  "Hi,  Neighbor," 
"Fu  Manchu  Strikes." 


H.  J.  Yates  opened  Republic's  New  York 
regional  sales  convention  on  an  optimistic 
note  when  he  announced  that  the  company's 
gross  receipts  are  running  more  than  twenty 
per  cent  ahead  of  last  year's,  and  that  the 
current  two-months'  bookings  of  $2,500,000 
set  an  ail-time  high  for  the  company. 


Supreme  Productions  (2) — "The  Lone  Prair- 
ie," "The  Ranger's  Serenade" — both  starring 
Gene  Autry  and  featuring  Smiley  Burnette  and 
Fay  McKenzie. 

Master  Westerns  (3) — "Ridin'  Down  the 
Canyon,"  "Man  from  Music  Mountain,"  "Silver 
Spurs,"  all  starring  Roy  Rogers  and  featuring 
George  "Gabby"  Hayes. 

Three  Mesquiteers  Westerns  (3) — "The 
Sombrero  Kid,"  "Dead  Man's  Gulch,"  "Out- 
laws of  Pine  Ridge,"  "The  Sundown  Kid,"  star- 
ring Don  "Red"  Barry. 

Serials  (2) — "King  of  the  Royal  Mounted 
Rides  Again,"  "G-Men  vs.  the  Black  Dragon." 

Republic's  home  office  contingent  at  the  meet- 
ing was  headed  by  H.  J.  Yates  and  Grainger, 
and  included  G.  C.  Schaefer,  Charles  Reed  Jones, 
W.  L.  Titus,  Jr.,  S.  Borus,  J.  Pindat,  S.  Dorsey, 
H.  Marcus  and  A.  Schiller.  The  studio  was 
represented  by  M.  J.  Siegel  and  Wm  Saal.  These 
e.xecutives  also  presided  at  the  meetings  in 
Chicago,  May  14  and  IS;  Los  Angeles,  May 
19  and  20. 


Arbitration  Post  For  Corman 

E.  W.  Corman,  formerly  of  Hearst  Publica- 
tions, was  appointed  to  succeed  John  D.  Rawson 
as  manager  of  the  Albany,  New  York,  Tribunal 
of  the  American  Arbitration  Association.  An- 
nouncement was  made  by  Marshall  F.  Bannell, 
Director  of  Public  Relations. 


WB  Appoints  Checicing  Supervisors 

Warner  Bros,  announce  the  appointment  of 
H.  B.  Paul  and  A.  K.  Evidon  as  supervisors 
of  the  company  checking  organization  for  the 
Denver  and  Salt  Lake,  and  Minneapolis  and 
Milwaukee   territories  respectively. 


The  Industry's  1942  drive  for  the  United 
Jewish  Appeal  for  funds  to  carry  on  work  for 
refugees,  overseas  needs  and  Palestine  activ- 
ities was  Inaugurated  at  a  luncheon  Tuesday 
In  New  York. 

A  highlight  of  the  event  was  an  Inspiring 
address  by  Dr.  A.  hi.  Silver.  Chairman  for  the 
Industry  division  as  well  as  toastmaster  for 
the  luncheon  was  Herman  Robblns.  On  the 
dais  with  Dr.  Silver  and  Robblns  were:  Harry 
Brandt,  Martin  Quigley,  George  J.  Schaefer, 
Major  Albert  Warner,  David  Bernstein,  Barney 
Balaban,  Carol  Bruce,  Jack  Allcoate,  Commis- 
sioner Paul  Moss,  Louis  NIzor  and  Phil  Baker. 

While  the  total  pledged  at  the  luncheon 
was  not  announced  it  was  understood  that 
most  of  the  film  companies  will  make  bulk 
donations  covering  their  entire  organizations. 


UMPI  Lommittees 
Work  Over  Exhibitor 
Proposals  for  Plan 

Reported  differences  between  exhibitor  rep- 
resentatives and  some  distributor  company  rep- 
resentatives over  Point  5  and  the  conciliation 
proposals  of  the  UMPI  program  were  indicated 
as  the  Trade  Practices  sub-committee  and  the 
committee  of  the  Whole  met  in  New  York  this 
week. 

Whether  the  controversial  points  would  delay 
proceedings  in  preparation  of  a  final  present- 
ment of  the  UMPI  plan  to  the  government 
was  a  matter  of  conjecture,  as  a  scheduled 
meeting  Wednesday  morning  of  the  Committee 
of  the  Whole  was  adjourned  while  exhibitor 
members  of  that  body  went  into  a  meeting 
that  afternoon.  Following  the  exhibitor  con- 
clave a  formal  statement  was  issued. 

Text  of  the  statement  issued  Wednesday  after- 
noon follows :  "At  a  caucus  of  exhibitors  who 
are  members  of  the  Committee  of  the  Whole 
of  the  United  Motion  Picture  Industry  a  motion 
was  carried  unanimously  that  this  group  en- 
dorses an  agreement  with  such  film  companies 
as  are  willing  to  subscribe  to  the  UMPI  plan 
submitted  by  the  Sub-Committee  under  Point  5, 
including  conciliation." 





OF  THE  SMARTEST  SH 


MILLIONS    ARE  WAIT! 


lEN  IN  THE  WORLD  WILL  PLAY 

P  PEARL  HARBOR 

fiEK  ENDING  MAY  17th. 


THIS  PICTURE 


Page  8 


SHOWMEN'S    TRADE  REVIEW 


May  16,  1942 


Monogram  Budget  Increased  for  Clearance  Award 
48  Features  Set  for  1942-43 


m 


eans  K.ase  is 


Announcing  a  schedule  of  48  features  for 
1942-43  and  declaring  that  the  new  year  would 
be  company's  greatest,  with  a  sales  quota  set 
at  $10,050,000,  Monogram 
opened  its  10th  annual 
sales  convention  in  Los 
Angeles  this  week. 

W.  Ray  Johnston,  pres- 
ident,   presided    at  the 
gathering  of  all  of  Mono- 
gram's sales  and  produc- 
tion  executives   and  125 
franchise  holders   in  at- 
tendance.   In  announcing 
the  new  sales   quota,  it 
was  declared  that  the  in- 
crease is   based  upon  a 
40  per  cent  increase  in  the 
W.  Ray  Johnston      ^^<isets  of  16  films,  and  a 
25  per  cent  tilt  m  appro- 
priations for  12  others.  Two  additional  features 
to  be  sold  separately  as  produced  are  designated 
as  "Road  Show  Attractions." 

Heading  the  list  of  features,  from  the  stand- 
point of  cost  and  elaborateness  of  production 
will  be  the  two  pictures  designated  as  "Tenth 
Anniversary  Specials."  The  first  will  be  "Un- 
der Northern  Lights,"  an  original  by  Adele 
BuflRngton,  with  John  Boles  starring,  and  the 
other  will  be  "Frontier  Trails,"  adapted  from 
the  James  Fenimore  Cooper  novel,  "The 
Prairie." 

Six  productions  grouped  under  the  name  of 
"Showmanship  Winners"  will  be  headed  by 
"Dangerous  Money,"  starring  Edumund  Lowe. 
This  classification  will  also  include  "Isle  of 
Terror,"  adapted  from  the  play,  "White  Lady," 
by  Gina  Kauss  and  Ladislaus  Fodor;  and  four 
pictures  starring  the  East  Side  Kids.  These 
will  be  titled  "  'Neath  Brooklyn  Bridge,"  "Come 
Out  Fighting,"  "Little  Mobsters"  and  "Grand 
Street  Boys.'' 

Next  is  a  group  of  14  "Certified  Attractions," 
including  two  pictures  starring  Bela  Lugosi — 
"The  Gorilla  Strikes"  and  "Bowery  at  Mid- 
night." Others  in  this  listing  are  "Blind  Justice," 
by  Octavus  Roy  Cohen ;  "Ferry  Command,"  by 
Harrison  Howell ;  "Political  PayoflF,"  by  Damon 
Runyon;  "Fraternity  Sweetheart,"  Woman's 
Home  Companion  story  and  "Kelly  of  the 
U.  S.  A." 

The  group  also  includes  "You  Can't  Beat  the 
Law,"  San  Quentin  Prison  story ;  "Spell  of  the 
Tropics,"  adapted  from  x^llan  Vaughan  Elston's 
Argosy  Magazine  story,  "Copra;"  an  under- 
world story,  "Storm  Out  of  the  West,"  by  Wil- 
liam K.  Howard ;  "Navy  Bound,"  from  the 
Collier's  Magazine  story  by  Talbert  Josselyn ; 
"Revenge  of  the  Zombies,"  by  Samuel  Fielding ; 
"The  Blonde  Bomber,"  originally  published  in 
the  Black  Mask  Magazine  under  the  title,  "Dime 
a  Dance,"  and  "Trail  of  the  Yukon,"  by  Jack 
London. 

Another  group  of  10  pictures  will  consist  of 
"Under  Sealed  Orders,"  from  the  novel  by 
Edgar  Wallace ;  "Gangs  of  the  Underworld ;" 
"Man's  Law,"  from  Peter  B.  Kyne's  Red  Book 


Magazine  story,  "The  Just  Judge;"  "Monster 
in  the  Dark,"  by  Karl  Brown;  "Nearly  Eigh- 
teen," Louis  Apple  story  which  originally  ap- 
peared in  the  All  Story  Love  Magazine;  "Pony 
Express  Riders ;"  "Below  the  Deadline,"  based 
on  the  novel,  "The  Devil's  Chaplain,"  by  George 
Bronson  Howard ;  "'Time  Bomb,"  by  Scott 
Littleton;  "Queen  of  the  Honky-Tonks,"  and 
"Intelligence  Bureau." 

The  "Rough  Riders"  troupe,  featuring  Buck 
Jones,  Tim  McCoy  and  Raymond  Hatton,  will 
make  eight  westerns,  two  of  which  will  be 
specials.  The  "Range  Busters,"  headlining  John 
King,  Davey  Sharpe  and  Max  Terhune,  will  also 
appear  in  eight  western  pictures. 

The  two  "Road  Show  Attractions,"  to  be  sold 
separately  as  produced  during  the  season  will 
be  "Killers  of  the  Amazon,"  South  American 
adventure  picture  now  being  filmed  by  the 
Clyde  Elliott-Charles  Ford  in  Brazil,  and  "Sun 
Bonnet  Sue,"  based  on  Gus  Edwards'  song. 


More  Tax  Protective 
Committees  Named 

With  the  completion  of  tax  committees  in 
Delaware  and  West  Virginia,  according  to  an- 
nouncements from  Leon  J.  Bamberger,  executive 
secretary  in  charge  of  this  organization  work, 
the  United  Motion  Picture  Industry  now  has 
47  local  tax  committees  ready  to  function  under 
the  direction  of  Spyros  Skouras,  chairman  of 
the  national  committee.  Seven  more  state  com- 
mittees are  in  process  of  formation  which  will 
complete  the  countrywide  set-up.  The  two  com- 
mittees just  announced  are: 

Delaware :  A.  J.  DeFiore,  Park  Theatre,  Wil- 
mington, Del. ;  Lewis  Black,  Warner  Theatre, 
Wilmington,  Del. ;  Harry  Cohen,  Loew's,  Inc., 
Washington  D.  C. 

West  Virginia :  S.  J.  Hyman,  chairman,  Keith 
Albee  Theatre  Building,  Huntington,  W.  Va. ; 
W.  H.  Holt,  Star  Theatre,  Richmond,  W.  Va. ; 
John  Eifert,  Vitagraph,  Inc.,  Cincinnati,  Ohio. 

H.  L.  Ripps,  Loew's,  Inc.,  chairman  of  the 
committee  in  the  Albany  territory,  has  been 
elected  New  York  State  chairman  which  takes 
in  committees  for  Albany,  Buffalo  and  New 
York. 

State  committees  previously  announced  which 
have  now  elected  their  chairman  include :  Ari- 
zona :  L.  B.  Christ,  Fox  West  Coast  Theatres, 
Phoenix,  Ariz. ;  Colorado :  A.  P.  Archer, 
Amusement  Enterprises,  Inc.,  Denver,  Colo. ; 
Michigan :  Ray  Branch,  Strand  Theatre,  Hast- 
ings, Mich. ;  New  Jersey :  George  Gold,  Rivoli 
Theatre,  Newark,  N.  J.;  New  Mexico:  George 
Tucker,  Albuquerque  Theatre,  Albuquerque, 
N.  M. ;  Texas :  John  Adams,  Interstate  Theatre 
Circuit,  Dallas,  Texas ;  Wisconsin :  Charles  W. 
Trampe,  Monogram-Midwest  Co.,  Milwaukee, 
Wis. 


MONOGRAM  EXECUTIVES  AT  SALES  MEET 


New  Orl 

Upheld  on  Appeal 

The  decision  of  the  arbitrator  in  New  Orleans 
first  arbitration  case,  W.  A.  Fonseca  and  Sons, 
operating  the  Ashton  Theatre,  for  reduction  of 
clearance  held  by  United  Theatres,  Inc.,  Poplar 
Theatre,  which  resulted  in  reduction  from  60 
to  10  days,  was  upheld  by  the  Motion  Picture 
Appeal  Board.  The  decision  is  expected  to 
bring  a  flood  of  similar  complaints. 

The  Lakeview  Theatre,  New  Orleans,  Com- 
plaint against  Paramount,  RKO  and  Warner 
Bros.,  charging  refusal  to  grant  "some  run" 
license,  was  decided  in  favor  of  the  complainant 
by  the  arbitrator.  Paramount  was  dismissed 
from  the  proceedings  when  it  showed  that  it 
had  offered  film  at  reasonable  terms. 

The  combination  case  of  the  Corona  Groton 
Theatre  Co.,  Inc.,  operating  the  Corona  at  Gro- 
ton, and  the  Town  Hall  Homer  Corp.,  operating 
the  Capitol  at  Homer,  has  been  terminated  by 
stipulation  before  the  Buffalo  Board.  Details 
are  to  be  announced  later.  Schine  Enterprises 
was  intervener  and  the  big  five  defendants. 

The  "some  run"  case  of  the  College  Open  Air, 
Middletown,  against  consenting  distributors,  has 
been  withdrawn  from  the  New  Haven  Board 
docket  continuance,  at  the  request  of  the  com- 
plainant who  stated  that  the  entry  of  his  sons 
into  the  Army  and  defense  work  makes  it  impos- 
sible for  him  to  operate. 

Improvement  in  the  playing  time  enjoyed  by 
the  Oriental  Theatre,  Chicago,  brings  about  the 
expectancy  that  current  negotiations  will  result 
in  _  the  arbitration  case  brought  by  that  house 
being  settled  without  further  proceedings. 

Dismissal  of  the  case  of  the  Playhouse,  Clyde, 
(Continued  on  Page  23) 


Public  Relations  Program 
Studied  by  Ad  Directors 

Outlines  for  an  industry  public  relations 
campaign  were  submitted  to  the  heads  of  all 
film  distributing  companies  at  a  luncheon  meet- 
ing in  New  York  Thursday  by  the  sub-committee 
of  the  MPPDA  which  is  headed  by  Mort 
Blumenstock,  Warners'  Eastern  advertising  and 
publicity  director,  and  includes  Howard  Dietz, 
Loew's  vice-president  and  head  of  publicity  and 
advertising;  Kenneth  Clark,  MPPDA  publicity, 
and  Glen  Allvine,  secretary  of  the  Public  Rela- 
tions Committee  of  the  MPPDA. 


New  Members  on  A.M. P.P.  Board 

Changes  in  the  membership  of  the  board  of 
directors  of  the  Association  of  Motion  Picture 
Producers  as  announced  in  Hollywood  over  last 
week-end  include  the  replacement  of  Joseph 
M.  Schenck  by  William  Goest  as  20th  Century- 
Fox  representative;  Herbert  Preston,  an  at- 
torney who  is  a  member  of  the  committee  which 
is  reorganizing  the  Hays  office,  replaces  Harry 
L.  Warner  as  Warner  Bros,  representative,  and 
Walter  Wanger  leaves  the  board  by  resignation 
because  of  his  association  with  the  Society  of 
Independent  Motion  Picture  Producers. 


Trem  Carr 


Samuel  Broidy 


Herman  Rifkin        Norton  V.  Ritchey      Louis  S.  Lifton 


20th  Century-Fox  Sets  Trade 
Show  Dates  for  Five  Features 

Trade  screenings  of  five  films  making  up 
Twentieth  Century-Fox's  eleventh  block  for 
the  current  season  will  be  held  in  company  ex- 
changes on  May  27  and  28. 

The  films  to  be  trade  shown  are :  "It  Hap- 
pened in  Flatbush,"  and  "Thru  Dififerent  Eyes," 
at  10  a.m..  May  27 ;  "Ten  Gentlemen  From  West 
Point,"  at  2:30  p.m..  May  27. 

"The  Postman  Didn't  Ring,"  at  10  a.m..  May 
28 ;  "The  Magnificent  Dope,"  at  2 :30  p.m., 
May  28. 


May  16,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  9 


i 


ON  THE  PATRIOTIC  FRONT 


WAC  Aid  to  Treasury  Drives  Summarized 

Cooperation  of  Industry  Has 
Been  Consistent — Activities 
Stimulate  Sales  of  Bonds 


litis 
Jk 


icts 


itii? 


That  the  Motion  Picture  Industry  is  playing 
a  highly  important  part  and  lending  major 
effort  to  the  prosecution  of  the  Nation's  war 
plans  is  further  evidenced  by  the  most  recent 
report  from  the  office  of  F.  S.  Harmon,  Chair- 
man of  the  War  Activities  Committee,  detailing 
co-operation,  other  than  previously  recounted, 
with  the  United  States  Treasury.  The  report 
particularly  concerns  itself  with  the  plans  to 
market  war  bonds  and  stamps  through  some 
15,000  theatres  from  May  30th  for  the  duration. 

In  addition  to  the  elaborate  press  book,  trade 
paper  advertising  space,  Dorothy  Lamour  and 
Tyrone  Power  trailers,  the  $300,000  weekly 
Hollywood  payroll  pledge,  the  Lux  Broadcast 
and  the  newsreel  co-operation  already  reported, 
it  has  been  determined  that  some  3,500  theatres 
are  already  engaged  in  the  sale  of  war  bonds 
and  stamps. 

One  hundred  and  twelve  chairmen  and  co- 
chairmen  have  been  appointed  from  exhibitor 
ranks  to  work  in  conjunction  with  officials  of 
the  Treasury  Department's  War  Bond  Cam- 
paign. 1,000  prints  of  Leon  Schlesinger's  Bugs 
Bunny  cartoon,  "Any  Bonds  Today,"  will  be 
released  by  Warner  exchanges  to  14,147  pledged 
theatres  this  month.  Columbia,  Metro,  Para- 
mount, Monogram,  PRC,  RKO,  Republic, 
United  Artists,  Universal,  Warner  and  Fox 
are  all  clipping  end  strips  to  the  feature  pic- 
tures leaving  their  respective  exchanges  after 
May  24th  that  carry  enthusiastic  solicitation  for 
the  purchase  of  bonds  and  stamps  at  the  theatre 
showing  the  picture.  The  payroll  allotment 
plan  has  already  been  adopted  by  Columbia, 
Loew's,  Paramount,  PRC,  RKO-Radio,  Repub- 
lic, 20th-Fox,  United  Artists,  Universal  and 
Warner  Bros. 

From  the  inception  of  National  Defense 
financing,  the  WAC  has  been  active  in  aiding 
the  Treasury  in  informing  the  American  public 
of  the  need  to  purchase  bonds  and  stamps.  In 
May,  1941,  "America  Preferred,"  a  four-minute 
trailer  explaining  the  Treasury  campaign  was 
booked  in  10,947  theatres.  Screen  tags  ranging 
from  20  to  65  feet  were  attached  to  seven  impor- 
tant features  on  which  20O  to  400  prints  each 
were  released  to  theatres.  Printed  titles  encour- 
againg  the  purchase  of  Defense  Bonds  and 
Stamps  were  furnished  and  attached  to  the  ends 
of  feature  pictures  of  Columbia,  Metro,  Mono- 
gram, Paramount,  PRC,  RKO,  United  Artists, 
Universal,  Warner  Bros.,  and  20th  Century-Fox. 

In  April,  1942,  10,000  trailers,  150  feet  in 
length  featuring  Secretary  Morgenthau's  state- 
ment on  War  Bonds  and  Stamps  were  sent  to  all 
exchanges  and  physically  attached  to  current 
films  en  route  to  theatres,  enabling  the  message 
to  appear  simultaneously  on  10,000  screens.  An- 
other 5,000  theatres  were  supplied  immediately 
following,  probably  the  quickest  and  most  com- 
plete coverage  in  screen  history.  11,795  theatres 
showed  Walt  Disney's  "The  New  Spirit"  to 
audiences  totalling  32,647,500  people.  National 
Screen  set  a  record  for  distribution  in  serving 
the  entire  coverage  in  six  weeks'  time  with 
1,1000  prints.  The  Newsreel  Division  of  the 
WAC  has  devoted  a  tremendous  portion  of  its 
total  footage  averaging  almost  a  scene  each 


Theatres  to  Receive  Citations 

The  Treasury  Department,  expecting  big  returns  from  the  industry's  War  Stamp  and  Bond  drive, 
is  arranging  to  issue  engraved  citations  to  every  theatre  participating.  The  citations  will  bear  the 
signature  of  Secretary  of  the  Treasury  Morgenthau.  They  will  pay  tribute  to  the  theatre  and,  at 
the  same  time,  give  a  bow  to  the  patrons  of  that  theatre  who  bought  so  liberally.  The  citations 
will  be  awarded  to  theatres  reporting  to  the  National  Drive  Committee  bond  and  stamp  sales 
totaling  $100. 

The  Citation,  framed  in  lobbies,  will  be  like  the  navy's  "E"  at  shipyard  or  airplane  factories! 


week  over  the  past  year  on  from  one  to  five 
national  newsreel  releases. 

In  addition  to  national  newsreel  coverage,  a 
program  for  city,  state  and  regional  footage, 
based  on  local  angles,  was  worked  out  with 
officials  of  the  Treasury  Department.  This 
project,  "Minute  Men  for  Victory"  releases 
provided  for  roving  camera  crews  to  film 
Americans  from  every  walk  of  life,  buying  bonds 
and  stamps.  Practically  every  state  and  every 
community  were  covered  by  the  crews  of  the 
newsreel  companies. 

The  1941  Treasury  Hour,  featuring  Holly- 
wood personalities,  was  one  of  the  most  popular 


of  radio  programs.  The  Hollywood  Victory 
Committee  has  sent  a  steadily  increasing  num- 
ber of  stars  for  special  bond  and  stamp  sales 
into  areas  designated  by  the  Treasury  and 
accounted  for  millions  of  dollars  worth  of  the 
new  Government  securities,  with  far  larger  sales 
indicated  in  the  immediate  future. 

The  tragic  death  of  Carole  Lombard,  return- 
ing home  from  a  great  bond  and  stamp  rally  at 
Indianapolis,  was  outstanding  among  the  series 
of  events  that  changed  the  American  war  psy- 
chology from  one  of  complacency  to  grim  accept- 
ance of  the  sacrifices  necessary  for  successful 
prosecution  and  ultimate  victory. 


Industry    Enlisted  for  the  Duration 
Gears  Up  for  Bond  Selling  Assignment 


From  Decoration  Day  until  the  war  is  over 
theatres  throughout  the  United  States  will  con- 
duct continuing  campaigns  for  the  sale  of  War 
Savings  Stamps  and  Bonds.  The  selling  drive, 
instituted  upon  request  of  the  Treasury  Depart- 
ment, is  an  industry-wide  patriotic  efifort  in 
which  theatres  especially  will  carry  the  major 
portion  of  the  work  in  behalf  of  the  country's 
war  effort. 

The  Theatres  Division  of  the  War  Activities 
Committee,  announcing  that  Governor  Lehman 
of  New  York  had  signed  a  proclamation  nam- 
ing Saturday,  May  30,  as  Movie  War  and  Bond 
Day  throughout  the  state,  expects  similar  procla- 
mations to  be  issued  in  other  states  as  a  result 
of  exhibitor  action  in  connection  with  the  drive. 

Text  of  the  proclamation  signed  by  Governor 
Lehman  follows : 

"The  preservation  of  our  liberty  calls  for  sacrifices 
on  the  part  of  all  of  us.  For  most  of  our  people  the 
greatest  sacrifice  will  be  in  their  way  of  living.  They 
will  have  fewer  conveniences  and  no  luxuries.  Their 
surplus  dollars  will  go  to  finance  the  war  effort.  Many 
of  them  will  purchase  war  bonds  and  stamps.  Every 
channel  of  salesmanship  of  bonds  and  stamps  is  being 
opened  to  the  public. 


"The  motion  picture  theatres  of  the  country  will 
begin  on  May  30th  an  energetic  continuous  selling 
campaign  of  United  States  War  Bonds  and  Stamps. 

Bonds  and  Stamps  will  be  sold  at  the  theatre  box 
offices  and  in  the  lobbies.  All  of  the  employees  of  the 
theatres  will  serve  as  salesmen  for  the  bonds  and  stamps. 

NOW,  THEREFORE,  I,  Herbert  H.  Lehman, 
Governor  of  the  State  of  New  York,  do  hereby  pro- 
claim Saturday,  May  thirtieth,  as  MOVIE  WAR 
STAMP  AND  BOND  DAY  and  urge  the  millions  of 
movie-goers  and  others  living  near  film  theatres,  regu- 
larly and  often,  generously  to  buy  War  Bonds  and 
Stamps  at  the  theatres. 

"  GIVEN  under  my  hand  and  the  Privy  Seal  of  the 
State  at  the  Capitol  in  the  City  of  Albany  this  first 
day  of  May  in  the  year  of  our  Lord  one  thousand 
nine  hundred  and  forty-two." 


Temiere  in 


Iceland 


Half-Million  Sold  at  Tent 

Bond  sales  totalling  $139,950  have  been  made 
within  the  Variety  Club,  Tent  No.  25,  of 
Southern  California,  it  was  reported  this  week 
by  Dave  Bershon,  chairman  of  the  Theatre  War 
Savings  Committee.  In  addition,  the  Variety 
Club  committee  has  sold  $446,606.25  in  bonds 
and  stamps  through  the  theatres  and  film  com- 
panies in  the  territory,  making  a  grand  total 
of  $586,556.25  sold  by  this  single  Variety  Qub. 


According  to  a  communication  from  Major 
General  Charles  H.  Bonesteel,  commander  of 
the  American  military  forces  in  Iceland, 
troops  under  his  command  saw  their  first 
world's  premiere  there  with  the  showing  of 
"Tarzan's  New  York  Adventure"  on  Sunday, 
May  10.  The  picture  was  flown  to  Iceland 
in  an  army  plane  for  its  world's  premiere  to 
American  forces.  The  print,  in  16  mm.  is  the 
38th  current  feature  forwarded  to  Iceland  as 
part  of  the  film  industry's  gift  to  the  War 
Department. 


"Preview"  Rally  Set  in  N.  Y. 

.A.  spectacular  rally  will  be  staged  as  a  "pre- 
view" of  the  Bond  campaign  in  New  York  City 
on  Friday,  May  29th,  when  a  galaxy  of  screen 
stars  will  appear  and  Mayor  LaGuardia  will 
head  the  list  of  speakers  at  a  demonstration  in 
Times  Square.  Prominent  industry  people  will 
start  the  drive  vi'ith  personal  subscriptions  for 
bonds.  Sales  will  be  signalized  by  the  ringing 
of  the  second  most  famous  bell  in  the  country — 
cast  at  the  same  time  and  place  as  the  Libertv 
Bell. 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


May  16,  1942 


Junior  Minutemen  Groups  Grow 

Ten  weeks  of  War  Stamp  selling  activity  at  the  Plaisance  Theatre,  Chicago,  by  Manager  Robert 
Griffith's  organization  of  Junior  Minutemen  (originally  reported  to  the  motion  picture  industry  in 
Showmen's  Trade  Review,  April  18)  has  netted  over  $10,000,  thus  putting  the  total  sales  for  the 
10-week  period  above  the  goal  originally  set  last  February.  Last  week's  sales  alone  amounted  to 
$1,103,  and  the  drive  is  still  going  strong. 

Meanwhile,  other  theatres  are  rallying  to  the  timely  importance  of  Griffith's  plan  by  adapting 
it  to  their  own  situations. 

In  Wisconsin  last  week,  Manager  Herbert  Graefe  of  the  Wisconsin  Theatre,  Rapids,  and  the 
Palace,  Wisconsin  Rapids,  started  his  organization  of  Junior  Minutemen  Corps,  and  obtained  the 
cooperation  of  the  Junior  Chamber  of  Commerce  in  financing  purchase  of  sleeve-bands  and  prizes 
for  boys  and  girls  selling  the  most  stamps. 

In  the  Chicago  area,  heads  of  the  Bartelstein  circuit,  which  operates  the  Oakley,  Ridge,  Elmo, 
Annetta  and  other  houses,  presented  the  plan  to  their  managers  with  the  suggestion  that  it  be 
adopted  in  each  situation  in  a  manner  best  suited  to  that  locality. 

On  the  South  Side,  Harry  Neppo,  operator  of  the  independent  Kimbark  Theatre,  plans  to  have 
a  Junior  Minutemen  Corps  in  action  by  the  end  of  the  month. 

From  reliable  sources  it  was  learned  that  a  nationally  known  circuit  is  preparing  to  inaugurate 
the  plan  in  all  its  houses.  Formal  announcement  is  expected  to  be  made  later,  following  completion 
of  all  details. 

Motion  Pictures  Theatres  Begin  Campaign 
for  Army,  Navy  Relief;  $3,000,000  ooai 


An  estimated  $3,000,000  will  be  raised  for 
Army  and  Navy  Emergency  Relief  through  the 
one-week  drive  at  theatres  throughout  the  coun- 
try. The  campaign  was  launched  Thursday, 
and  the  expected  total  of  $3,000,000  for  the 
nation  will  double  the  amount  raised  by  theaters 
for  the  Infantile  Paralysis  fund  in  a  campaign 
organized  by  the  same  committee  which  now  is 
functioning  for  the  War  Activities  Committee 
in  the  Army  and  Navy  Relief  drive. 

In  addition  to  the  collections  which  theatres 
will  make  during  the  week  which  began  Thurs- 
day, May  14,  donations  will  be  solicited  through- 
out the  Hollywood  studios,  film  exchanges,  and 
home  offices  in  New  York. 

Theatres  will  bring  the  appeal  directly  to 
patrons  via  their  screens,  with  the  showing  of 
a  special  trailer  in  which  Gary  Cooper  appears. 
Many  theatres  are  using  the  "wishing  wells"  in 
lobbies  which  proved  so  successful  in  the  March 
of  Dimes  drive.  Members  of  the  AWVS  have 
volunteered  to  make  collections  in  theatres 
around  the  country. 

New  York  City's  theatres  inaugurated  the 
drive  for  the  Army  and  Navy  Relief  with  a  mili- 
tary parade  on  Broadway  at  noon  Thursday, 
and  similar  spectacular  events  ushered  in  the 
campaign  in  other  cities  throughout  the  country. 

State  committees,  set  up  well  in  advance  of 
the  campaign,  have  been  organizing  events  to 
make  the  theatre  collections  top  any  previous 
effort  along  this  line. 


Bulkeley,  Hero  of  Bataan, 
Leads  N.  Y.  Theatres  Parade 

Lt.  John  D.  Bulkeley,  hero  of  Bataan  and 
Corregidor,  headed  the  parade  in  New  York 
City  Thursday  which  ushered  in  the  Army  and 
Navy  Relief  campaign.  The  military  parade 
drew  crowds  to  the  meeting  place  at  46th  St., 
where  a  galaxy  of  stage,  screen  and  radio  stars 
appeared  in  a  demonstration  reflecting  the  full 
organizing  ability  and  resources  of  the  film 
industry. 

Grand  marshalls  of  the  parade  were  Mayor 
LaGuardia,  Nicholas  M.  Schenck,  chairman  of 
the  Theatres  Division  of  the  War  Activities 
Committee  for  the  campaign,  and  Stanton  Griffis, 
chairman  of  the  Navy  Relief  Society  citizens' 
committee. 


No  Overtime  Charge  by  lATSE 

Richard  Walsh,  lATSE  president,  has  notified 
Nicholas  M.  Schenck,  National  Chairman  of 
the  Theatres'  Army-Navy  Relief  drive,  that 
members  of  his  unions  will  make  no  charge  for 
overtime  that  is  caused  by  time  consumed  in 
making  auditorium  collections. 


Exhibitors  using  the  audience-collection 
trailer,  in  which  Gary  Cooper  makes  the  appeal 
for  Army  and  Navy  Relief  contributions,  are 
urged  to  preserve  the  trailer  and  return  it 
after  the  drive  to  the  National  Screen  ex- 
change from  which  it  was  received.  About 
$1,000  was  realized  from  salvaged  trailers  in 
the  March  of  Dimes  drive.  If  every  theatre 
returns  its  trailer  on  the  Army-Navy  drive, 
it  will  add  some  $1,500  to  the  fund. 


Caravan  a  Triumph;  Will  Swell 
Relief  Fund  by  Half  a  Million 

About  a  half  a  million  dollars  will  be  turned 
over  to  the  Army-Navy  Emergency  Relief  Fund 
from  the  whirlwind  tour  of  the  Hollywood  Vic- 
tory Caravan  upon  the  completion  of  its  13 
presentations  in  as  many  cities  in  a  span  of  20 
days.  Final  performance  is  scheduled  for  San 
Francisco  next  Tuesday  (19). 

The  Caravan  has  played  Washington,  Boston, 
Philadelphia,  Cleveland,  Detroit,  Chicago,  St. 
Louis,  St.  Paul,  Minneapolis,  Des  Moines,  Dal- 
las, Houston. 


Joins  Red  Cross  Movie  Service 

Christopher  J.  Joyce,  Fall  River,  Mass.,  the- 
atre manager,  has  been  appointed  director  of 
the  American  Red  Cross  Hospital  Motion  Pic- 
ture Service  for  convalescent  service  men  in 
28  base  hospitals  located  in  Tennessee,  Georgia, 
Alabama,   Florida,   Mississippi   and  Louisiana. 


Femmes  Take  Over  Exec.  Jobs 

Two  more  feminine  assistant  managers  have 
been  appointed  by  Jos.  R.  Vogel  of  Loew's. 
They  are  Miss  Ruth  Parker,  Loew's  Broad, 
Columbus,  O. ;  and  Miss  Matilda  J.  Pysyk, 
Loew's  Poli,  Norwich,  Conn. 


Honors  Service  M  en 

An  "Honor  Scroll,"  carrying  the  names  of 
all  the  men  drafted  and  enlisted  from  the 
community,  is  proving  to  be  an  eye-stopping 
set-piece  in  the  lobby  of  a  Mid-West  thea- 
tre. Appropriately  decorated  and  draped  with 
American  flags  the  display  is  kept  up  to  date 
by  regular  inquiry  at  the  recruiting  offices. 

The  many  expressions  of  appreciation,  re- 
ceived by  the  manager,  from  members  of  the 
families  of  men  whose  names  appear  on  the 
list,  is  proof  of  the  good  will  being  created 
by  the  display. 


Atlanta  Music  Festival 
Puts  Bonds  to  the  Fore 

Colonel  Arthur  Lucas,  of  the  Lucas  and  Jen- 
kins circuit,  assumed  his  robes  of  Georgia  State 
War  Bond  and  Stamp  Sales  Chairman  and  pre- 
sided at  the  Greater  Atlanta  Music  Festival, 
held  in  connection  with  the  Atlanta  appearance 
of  Dorothy  Lamour. 

Pointing  to  the  activities  of  Miss  Lamour 
as  proof  of  how  the  talents  and  labors  of  every- 
body can  be  turned  into  the  success  of  the  war, 
Colonel  Lucas  made  a  stirring  address  to  the 
45,000  people  attending.  Touching  on  many 
phases  of  war  conditions  to  the  American  home, 
he  said :  "The  presence  of  this  great  throng 
is  proof  that  ...  a  people  at  war  need  not  be 
coarsened  by  war  so  long  as  they  may  still  find 
pleasure  in  the  gentler  things  of  life  ...  in 
music,  beauty  and  pageantry."  Miss  Lamour 
campaigned  throughout  Fulton  and  DeKalb 
Counties  in  the  interest  of  the  War  Bond  and 
Stamp  pledge  campaign  and  added  appreciably 
to  her  already  impressive  record  of  bond  and 
stamp  sales. 


Dorothy  Lamour,  stellar  saleswoman  for  the 
United  States  Treasury,  returned  to  New  York 
Thursday  from  a  bond  selling  trip  through  the 
South.  After  a  brief  rest.  Miss  Lamour  will 
resume  hner  tour,  which  will  include  New 
Orleans,  Tyler,  Texas,  Houston,  Dallas  and 
Fort  Worth. 


Street  Carnival  for  Premiere 

A  street  carnival  to  be  known  as  the  Allied 
Nations  War  Bond  Rally  will  be  held  in  front 
of  the  Hollywood  Theatre,  New  York,  as  a  cur- 
tain raiser  to  the  premiere  of  "Yankee  Doodle 
Dandy"  on  the  night  of  May  29th.  The  carnival 
layout  will  include  sales  booths  which  are  ex- 
pected to  boost  the  total  sales  beyond  the 
$5,000,000  in  War  Bonds  estimated  to  result 
from  the  Warner  picture  premiere,  seats  for 
which  range  from  a  top  price  of  $25,000  down 
to  a  minimum  of  $25  pledged  for  War  Bond 
purchases. 


Mayor  to  Buy  First  Bond 

Mayor  Scully  of  Waterbury,  Conn.,  will 
purchase  the  first  bond  when  Ed  Fitzpatrick, 
manager  of  Loew's  Poli  Theatre,  opens  his 
selling  campaign.  Theatre  ushers  will  march  in 
a  Memorial  Day  parade,  carrying  banners  an- 
nouncing the  theatre  campaign.  The  parade  will 
pause  in  front  of  the  theatre,  and  the  mayor 
will  mount  a  platform  and  make  the  first'  pur- 
chase. 


Step  Up  Payroll  Bond  Purchases 

As  a  means  of  increasing  War  Bond  pur- 
chases by  company  employes,  a  Committee  for 
the  Payroll  of  Honor  has  been  established  at 
the  Warner  Bros,  home  oflSces  in  New  York. 
An  intensive  campaign  within  the  organization 
is  being  conducted  to  bring  all  employes  into 
the  payroll  allotment  plan  and  increase  allot- 
ments of  those  already  buying  bonds  by  this 
method. 


War  Department  OK's  Two  Films 

Warner  Bros,  has  received  approval  from 
the  War  Department  for  production  of  "Special 
Delivery,"  Technicolor  two-reeler  dramatizing 
an  air  attack  on  a  Jap  flotilla,  and  "Sniffer 
Soldiers,"  a  single-reel  subject  in  Technicolor 
dealing  with  Fort  MacArthur's  battalion  of 
trained  police  dogs. 


Buy  WAR  SAVINGS 
BONDS  and  STAMPS 


MOVIES 

By  William  Boehnel 

My  Gal  Sal,  at  Roxy, 
Lives  Up  to  the  Ads 


MY  GAl-  SAl<,  at  the  Roxy,  with  Rita  Hay  worth,  Victor  Mature, 
Carole  Landis,  Jolm  Sutton,  James  Oleason,  Phil  Silvers;  Walter 
Catlett,  Mona  Maria,  Frank  Orth,  Stanley  Andrews,  Libby  Taylor, 
Andrew  Tombes,  Joe  Downing,  Harry  Strang-  and  Charles  Arnt. 
Directed  by  Irving  Cummings  from  a  screen  play  by  Seton  I.  Miller, 
Darrell  Ware  and  Karl  Tunberg,  based  on  a  story  by  Theodore 
Dreiser.  A  20th  Centuy-Fox  film. 

The  boys  who  wrote  the  advance  ads  for  My  Gal  Sal,  at  the 
Roxy,  weren't  exaggerating  when  they  called  it  "glamorous,"  "joyous," 
"tuneful,"  "eye  filling."  It's  ail  that  and  more— it's  the  best  high- 
stepping  screen  musical  in  a  long  time. 

Although  it  was  suggested  by  Theodore  Dreiser's  book  about  his 
."song-writer  brother,  Paul  -presser,  the  story  itself  is  obvious,  some-, 
thing  to  hold  together  the  lovely  technicolor  gay  90s  background 
and  tuneful  melodies  Di^esser  composed.  It  shows  Paul  running 
away  fi^om  his  Indiana  home,  taking  up  with  a  medicine  show,  his 
first  meeting  with  the -glamor£(US  musical  comedy  star  he  later  mar- 
ried, his  arrival  in  New,  York,  his  success  as  a  song  writer,  his  romantic 
feud  with  the  aforementioned  actress  and  finally  his  marriage  to  her. 

x  Only  criticism  I  ma^:e  of  the  film  is  that  it  is  too  long.  However, 
that's  auibbhng.  It's  packed  tvith  songs  that  are  a  joy  to  hear,  its 
humor  is  snappy  and  saucy,  its  background  is  cx)lorful  and  its  acting 
is  first  rate. 

Chief  Joy  is  luscious  Rita  Hayworth,  who  looks  Jike  a  million 
bucks,  dances  miraculously  well,  sings  (if- it  is  her  vol 
songs  to  perfection  and  plays  her  comedy  part  wit 
spirit  of  a  first-rate  actress.  Good,  too,  is  Victor  Ma 
He's  improving  as  an  actor — Which  is  news.  Amongj 
players  high  marks  go  to  Jimmy  <31eason,  James  SuttOj 
and  Paul  Silvers. 

Here's  a  song  and  dance  entertainment  that 
everything'. 

,  *      *  ♦ 


Hi 


SEHSHIiOHkL] 
JRWMPHl 


9 


As 


into 


to  us®- 


typical 
Wn9  ^^^''^^^ 


Own 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


May  16,  1942 


The  ADVERTISING  CLINIC 


by  Old  Doc  Layout 


Institutional  Slogans  That  Build  Theatre  Appeal 

Waif  Werner  Suggests  Illustrated  Selling  Lines  for  Inclusion  in  Newspaper  Ads 


Institutional  slogans  offer  one  of  the  best 
means  of  giving  a  theatre  an  identity  in  the 
building  of  which  advertising  accomplishes  its 
most  profitable  purpose — which  is  cumulative 
value  that  makes  each  preceding  ad  contribute 
to  the  force  of  the  current  selling  message. 

Old  Doc  is  glad  to  pass  on  some  ideas  sug- 
gested by  Walt  Werner  of  the  Lincoln  Theatre, 
Chicago,  for  putting  an  institutional  "plug" 
for  pictures  and  picture-going  into  the  regular 
newspaper  or  program  advertisement.  Wer- 
ner's suggestions  take  the  form  of  illustrated 
slogans,  and  we  are  showing  you  in  the  layout 
sketches  below  how  this  kind  of  additional 
selling  can  be  included  in  ad  layouts  you  pre- 
pare for  your  feature  attractions. 

You  will  note  at  the  bottom  left  some  small 
devices  based  on  Mr.  Werner's  suggestions. 
These,  it  will  readily  be  seen,  can  be  worked 
into  most  any  type  of  layout. 

It  seems  unnecessary  for  Old  Doc  to  urge 
the  value  of  institutional  selling.  Most  alert 
managers  and  theatre  operators  are  well  aware 
of  the  great  amount  of  prestige  that  can  be 
built  for  a  theatre  by  constant  repetition  of 
some  slogan  which  becomes  identified  with  the 
particular  theatre  using  it.  That  theatreman 
who  (through  his  advertising,  his  program 
preparation  and  his  service)  cultivates  in  his 
community  the  feeling  that  his  theatre  is  "tops," 
that  there's  always  enjoyment  in  visiting  it, 
is  the  theatreman  who  ranks  as  superior.  Such 
showmen  are  not  so  much  at  the  mercy  of  the 
sources  of  product  as  those  who  depend  wholly 


upon  marquee  names,  outstanding  pictures,  pre- 
sold attractions.  What  happens  to  the  latter 
when  a  run  of  weak  product  comes  along  is 
too  well  known.  On  the  other  hand  the  theatre 
which  creates  a  following,  has  earned  the  repu- 
tation for  offering  the  best  possible  and  present- 
ing it  in  a  way  that  makes  a  visit  to  his  theatre 
enjoyable,  even  when  the  main  feature  is  not 
a  "knock-out"  can  weather  these  product 
droughts  far  more  comfortably. 


If  you  are  buying  advertising  space  in  news- 
papers, or  using  your  program  for  the  job, 
you  can  make  your  ads  greater  from  the  stand- 
point of  "cumulative"  value  by  inserting  in  every 
ad  a  slogan  which  identifies  your  theatre  as 
the  place  where  the  individual  will  always  find 
relaxation,  enjoyment,  entertainment,  the  kind 
of  treatment  as  well  as  the  kind  of  show  that 
takes  people  out  of  the  hum-drum  routine  of 
their  daily  work  or  routine.  , 


Slogans  and  designs  illus- 
trated were  suggested  by 
Walt  Werner,  Lincoln  The- 
atre, Chicago.  The  "V"  for 
Victory  over  the  blues  could 
be  used  in  square  panel  of 
layout  No.  1. 

■to  See 


At  left,  the  "star" 
appeal  slogan  and  il- 
lustration might  be 
inserted  in  panel  in 
upper  center  of  lay- 
out No.  2. 


Device  at  right  ("Yours 
for  Reel  Entertain- 
ment") could  be  used 
in  the  top  panel  of  lay- 
out No.  3.  The  "Time 
on  Your  Hands"  slogan 
and  illustration  might 
be  reduced  for  inser- 
tion in  bottom  panel  of 
layout  No.  4. 


9pend  i& 
ifci*€  at  tfoui* 

T44EATRE' 


m)»>M»»M»»»M»»„. 


Above,  layout  No.  1,  "V"  device  at  ex- 
treme left  may  be  used  in  square  panel 
or  in  space  above  it.  Below,  layout  No.  3, 
in  which  top  panel  may  be  used  for  in- 
stitutional selling  or  headlines. 


Above,  layout  No.  2. 


Above,  layout  No.  4. 


^'Hcuik'  Hcurold 


May  16,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  13 


Reaching  Rural  Patron  Big  Job 
NoW/  But  Stunts  are  Plentiful 


Showmen  Have  Big  Box  of 
Tricks  to  Draw  On  in  Building 
Farmers*  Interest  in  Theatre 

Getting  the  ruralite  to  lay  his  money  on  the 
line  for  a  theatre  ticket  has  always  been  some- 
thing of  a  job,  but  this  year,  with  rationing  of 
gasoline,  shortage  of  labor  and  tire  restrictions, 
it  promises  to  require  effort  bordering  on  the 
Herculean.  Mr.  Farmer  and  his  family  are 
going  to  stay  pretty  close  to  the  stacks  of  new 
mown  hay  unless  theatre  men  put  forth  a  lot 
of  extra  effort  and  garnish  their  usual  wares 
with  the  kind  of  material  that  whets  the  rural 
apnetite  for  entertainment. 

In  this  category  are  several  proven  magnets 
that  are  available  and  fitted  for  theatre  use. 
Stealing  a  page  from  the  County  Fair,  the  suc- 
cess of  which  depends  almost  entirely  on  rural 
patronage,  there  is  the  possibility  of  lobby  shows 
of  farm  products  with  entrees  limited  to  the 
soil  grubbers  that  reside  in  your  vicinity.  A 
contest  to  determine  the  best  specimen  of  the 
home  canning  or  preserving  art,  with  depart- 
ments for  fruits,  vegetables,  etc.,  should  attract 
a  considerable  number  of  entrees,  particularly 
if  the  right  kind  of  prizes  are  promoted  from 
the  local  merchants. 

Remember,  the  merchant  is  confronted  with 
the  same  problem  of  getting  the  farmer  to  town 
and  will  co-operate  in  every  possible  way.  It 
might  be  possible  to  get  a  full  page  of  advertis- 
ing to  a  rural  night  every  week,  when  the  stores 
would  stay  open  longer  than  usual. 

It's  Music  to  Their  Ears 

The  man  behind  the  plow  has  always  been 
a  sucker  for  hillbilly  music  and  hillbilly  bands. 
Get  one  of  these  outfits  to  appear  on  your  stage 
one  night  each  week — if  the  cost  is  high,  get 
the  merchants  to  help  with  the  expense  and 
give  them  an  ad  in  the  lobby  or  from  the  stage. 
It  would  be  advisable  to  use  some  out-of-town 
outfit  to  start  a  series  of  weekly  events  and 
follow  them  with  local  or  immediate  surround- 
ing town  organizations. 

Get  the  farmers  and  their  families  interested 
in  an  old  fashioned  square  dance  contest  with 
one  or  two  sets  appearing  on  stage  each  night 
with  a  grand  prize  to  those  adjudged  best. 

Old  Fiddlers'  contests  are  also  considered  as 
excellent  magnets  to  attract  rural  business.  Al- 
most every  farm  community  has  its  favorite  Old 
Fiddler  and  you  can  work  up  a  lot  of  interest 
in  the  oldest,  the  youngest,  etc.  Have  your  news- 
paper editor  co-operate.  It  might  not  be  appro- 
priate every  place  but  there  are  many  theatres 


that  could  hold  a  milking  contest  to  intrigue 
the  farmers'  interest  and  attract  extra  coin  to 
the  box-office.  You  might  even  have  city  folks 
trying  their  hand  at  this.  There'd  be  a  lot  of 
laughs. 

Corn  husking  contests  on  stage  are  another 
possible  approach  to  the  attention  of  the  man 
with  the  hoe.  These  can  develop  into  major 
events  that  will  attract  attention  from  a  wide 
area  and  result  in  district  competition. 

Don't,  under  any  circumstances,  overlook  the 
4H  clubs.  Try  to  get  copies  of  their  regularly 
issued  bulletins  and  figure  ways  of  tying  in 
with  their  contemplated  activities.  This  is  a 
powerful  rural  organization  with  a  surprisingly 
large  membership  among  the  youngsters.  They 
are  continually  engaged  in  some  competition  and 
will  welcome  any  support  you  and  your  theatre 
are  in  position  to  give. 

Double-Up  on  Autos 

Consider  the  advisability  of  establishing  group 
prices  that  will  encourage  some  one  farmer  to 
use  his  station  wagon  or  truck  to  bring  neigh- 
bors to  the  theatre. 

In  every  contemplated  effort  remember  that 
the  other  business  establishments  in  your  com- 
munity face  the  same  problem  of  getting  the 
rural  resident  to  town  and  they  will  lend  every 
possible  assistance  if  an  opportunity  is  given 
them  to  cash  in  on  vour  effort. 

Displays  of  new  farm  machinery  and  the  sub- 
stitute equipment  that  is  now  being  pushed  on 
the  market  should  be  of  great  assistance  in  get- 
ting the  interest  of  the  farmer.  Particularly  if 
you  can  prevail  on  the  selling  merchant  to 
conduct  demonstrations  in  the  lobby  or  on  the 
stage. 

Make  a  friend  of  the  County  Agriculture 
.\gent  and  his  staff.  They  can  give  you  a  lot  of 
ideas  and  a  lot  of  assistance. 

International  Harvester  Company  and  many 
other  manufacturers  of  agricultural  machinery 
will  supply  reels  of  film  dealing  with  the  use 
of  their  equipment  to  be  run  in  connection  with 
special  performances. 

The  Department  of  Agriculture  is  an  excellent 
source  of  bulletins  that  can  be  distributed  free 
at  these  special  performances  and  the  Ferry 
Seed  Company  and  other  big  handlers  of  seeds 
will  probably  cooperate  with  free  samples  of 
hybrid  seeds,  etc.,  that  they  are  anxious  to 
introduce  to  the  farmer  of  your  community. 

It  is  certain  that  the  patronage  of  the  ruralite 
is  going  to  figure  prominently  in  the  P&L  state- 
ment that  you  write  for  your  theatre  this  year 
and  this  is  the  time  when  you  should  be  con- 
sidering and  setting  up  the  type  of  activity  that 
will  extract  those  extra  dollars  that  will  be 
jingling  in  the  pockets  of  the  growers  of  agri- 
culture products  at  harvest  time. 


Chak  eres*  Invaders  Stunt  Packs  Punch 

Timeliness  and  the  element  of  surprise  put  punch  into  a  stunt  used  by  Manager  M.  D.  Chakeres 
for  the  showing  of  "The  Invaders"  at  the  State  Theatre,  Springfield,  0. 

Chakeres  had  a  special  "voice"  trailer  made  which  he  spliced  into  the  newsreel.  The  film  itself 
was  black,  so  that  nothing  was  seen  on  the  screen  as  the  narrator  made  this  announcement: 

"Ladies  and  gentlemen  .  .  .  special  news  bulletin  ...  It  has  just  come  through  the  leased  wires 
that  The  Invaders'  have  landed  in  Canada.  See  full  details  on  the  screen  of  this  theatre  next 
Thursday." 

The  stunt  had  the  desired  effect:  an  invasion  of  curious  patrons  followed  the  opening  of  the 
picture. 


IViiiuonuirf  i 

lUDtaoiba/fuWkm/  i- 


Put  Those  Door  Panels  to  Work 

Those  idle  inside — and  outside — door  panels  can 
be  put  to  work  advertising  your  current  or  coming 
attractions.  In  Detroit,  for  example,  six  inside 
lobby  door  panels  were  utilized  by  Earl  Hudson, 
president  of  the  United  Detroit  Theatres,  for  the 
pre-opening  campaign  on  Warners'  "Kings  Row." 
The  set-up  (note  two  panels  above)  also  included 
six  huge  easels  and  a  circulating  library  booth  in 
the  lounge,  as  well  as  six  other  door  panels  with 
teaser  copy. 

Radio  Playing  Role  in  Advertising 
3rd  Release  of  'Gone  With  Wind' 

Radio  is  playing  a  role  in  the  exploitation  of 
"Gone  With  the  Wind"  in  the  film's  third  na- 
release  showings  in  many  cities  this 
As  part  of  its  co-operative  assist  adver- 
campaign  with  exhibitors,  MGM  has 
"chain  break"  announcements  over  58 
stations  in  32  cities. 

The  situations  are :  Akron ;  Atlanta ;  Balti- 
more ;  Boston  ;  Bridgeport ;  Canton  ;  Columbus  ; 
Dayton ;  Evansville ;  Harrisburg ;  Hartford  ; 
Indianapolis ;  Kansas  City,  Mo. ;  Kansas  City, 
Kan. :  Louisville ;  Alemphis ;  Nashville ;  New 
Haven ;  Norfolk :  Pittsburgh ;  Providence ; 
Reading :  Richmond ;  Rochester ;  St.  Louis ; 
Springfield,  Mass. ;  Syracuse ;  Toledo ;  Wash- 
ington, D.  C. ;  Waterbury ;  Wilmington  and 
W  orcester. 


tional 
week, 
tising 
placed 


Mayor  of  Columbia,  Mo.,  Proclaims 
Walt  Disney  'Fantasia'  Week 

Columbia,  Mo.,  officialdom  paid  a  signal  hon- 
or to  Walt  Disney  and  "Fantasia"  when  Mayor 
Rex  P.  Barrett  issued  a  proclamation  designat- 
ing a  recent  week  as  Walt  Disney  "Fantasia" 
Week,  to  coincide  with  the  opening  of  the 
picture  at  the  Uptown  theatre. 

In  his  proclamation,  the  mayor  stated  that 
the  reason  for  this  unusual  distinction  was  that 
"Walt  Disney  is  contributing  much  to  our 
war  effort  in  cartoon  assistance  in  collection  of 
victory  funds  and  in  furnishing  pleasant  relax- 
ation in  his  inimitable  cartoon  humor." 


Moore's  Special  Screening 

A  special  screening  for  executives  of  large 
mills,  workers,  clergymen,  school  officials  and 
students  highlighted  the  "Joe  Smith,  American" 
campaign  put  over  by  R.  H.  Moore,  State, 
Statesville,  N.  C. 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


May  16,  1942 


Program  Announcement  Card 
Issued  by  Nye  and  Ryan/ 
Nyquist  Returns  to  the  Fold 

If  members  of  the  Program  Exchange  have 
the  "fever"  as  much  as  we  do,  we  can't  honestly 
blame  them  for  not  sending  in  their  programs 
this  week.  Our  experience  these  days  is  proving 
to  us  that  receiving  programs  is,  as  the  ex- 
pression goes,  "either  a  feast  or  a  famine."  One 
week  we're  showered  with  theatre  publications ; 
the  next  week  the  postman  digs  and  digs  down 
deep  into  his  pack,  comes  up  with  a  four-page 
folder,  reminds  us  regretfully :  "That's  all." 

Well,  we  haven't  done  so  badly  this  week,  at 
that.  But  in  this  business  of  sending  programs, 
as  in  most  other  activities,  there  is  one  group 
which  does  all  the  work  while  others  sit  back 
and  take  the  benefits.  To  that  faithful  group  we 
owe  our  gratitude.  But,  now,  let's  see  what's 
on  the  fire. 

All  decked  out  in  green  and  purple  so  we 
wouldn't  miss  it,  the  new  monthly  calendar 
for  Jim  Owen's  Owen  Theatre,  Branson, 
Mo.,  has  just  reached  our  desk.  Jim  must 
have  gone  on  one  of  those  floating  trips 
again,  for  the  back  of  the  calendar,  which 
ordinarily  contains  his  home-spun  selling 
copy,  is  blank.  We  note  an  item  about  a 
traveling  show  in  which  the  Branson  fisher- 
manager  informs  the  folk  of  the  Ozark  area 
that  "we  are  coming  your  way  with  our 
outdoor  theatre."  We  wish  we  had  more 
details  about  this;  maybe  Jim  will  supply 
'em  in  the  near  future. 

Do  you  operate  two  theatres  in  nearby  towns  ? 
Then  perhaps  you'd  be  interested  in  the  Pro- 
gram Announcement  Postcard  now  being  issued 
twice  monthly  for  the  Geneva  Theatre,  Geneva 
Lake,  and  the  Delavan,  Delavan,  Wis.,  the  for- 
mer managed  by  Louis  Nye  and  the  latter  by 
W.  M.  Ryan.  Our  map  isn't  handy  at  the  mo- 
ment, so  we  have  no  way  of  knowing  how  close 
Geneva  Lake  is  to  Delavan,  or  vice  versa ;  but 
it  must  be  close  enough  to  make  "killing  two 
birds  with  one  stone"  a  practical  procedure. 

Spread  out,  the  program  measures  4^  inches 
by  11^.  Folded,  it's  about  iyi  by  5^.  Its 
elongated  shape,  when  open,  permits  listing  the 
two  theatres'  attractions  on  two  parallel  vertical 
columns.  In  case  both  houses  are  playing  the 
same  attraction  on  the  same  days,  the  columns 
are  broken  by  a  two-column  cut ;  otherwise, 
one-column  "slug"  cuts  are  used.  At  the  top 
is  a  perforation  that  permits  the  holder  to  "hang 

"Your  Application  Blank- 
Clip  and  Mail  Now! 

STR  Program  Exchange 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York.  N.  Y. 

Dear  "Chick": — I  hereby  apply  for  membership  in 
the  STR  Program  Exchange.  I  understand  that  entry 
of  my  name  on  this  coupon  signifies  a  willingness 
to  exchange  theatre  programs  with  other  theatres, 
but  involves  no  other  obligation.  Only  managers, 
assistants,  or  men  in  charge  of  programs  eligible. 

Name  

Theatre   

Position   

CHy  

State  


me  up — don't  lose  me."  When  folded,  the  front 
of  the  program  provides  ample  space  for  ad- 
dressing purposes  and  carries  this  admontion : 
"Attend  the  Movies  Regularly — Get  the  Geneva- 
Delavan  Habit."  Also,  in  the  case  of  the  par- 
ticular issue  we  received,  there  was  a  box  just 
below  the  address  space  advertising  the  serial, 
■'Captain  Midnight." 

There  is  still  one-fourth  of  the  program's 
space  remaining  blank.  Wouldn't  it  be  a  good 
idea  to  get  a  merchant  or  two  to  take  an  ad  or 
two  in  this  space?  That  ought  to  cut  the  print- 
ing and  mailing  costs  considerably. 

Here's  a  swell  front-cover  idea  from  a  thea- 
treman  who's  doing  right  well  these  days  with 
attention-getting  front  covers.  Manager  Bob 
Ingham  of  the  Orange  Theatre,  Orange,  Mass., 
took  a  picture  of  his  ushers  and  himself  standing 
in  front  of  the  box-office  on  either  side  of  the 
cashier.  He  printed  it  on  the  cover  of  his  pro- 
gram, with  this  copy :  "Opening  Time  at  the 
Friendly  Theatre — ^Waiting  to  Serve  You." 

For  the  first  time  in  several  months  we've 
heard  from  Stanley  Nyquist,  manager  of  the 
Savoy  Theatre,  Catasauqua,  Pa.  He  sends 
us  some  samples  of  recent  programs,  and  as 
always,  they're  made  up  to  catch  the  eye. 
It  seems  that  no  matter  what  the  principal 
attraction  may  be,  Nyquist  knows  just  the 
right  advertising  elements  that  will  draw  the 
most  attention  to  the  front  page.  The  pro- 
gram has  a  clean  and  neat  appearance;  but 
best  of  all,  it  literally  hits  the  reader  right 
between  the  eyes. 

Welcome,  Chester  Nelson 

A  new  member  of  the  Exchange — Chester 
Nelson,  manager  of  the  State  Theatre,  St.  Peter, 
Minn.— introduces  us  to  his  "movie  calendar." 
Printed  on  cheap  yellow  cardboard  stock,  it 
should  serve  its  purpose  of  keeping  the  movie- 
goers in  and  around  St.  Peter  informed  of 
what's  playing  at  the  State.  Perhaps  Nelson's 
printing  facilities  are  limited,  but  if  it  were 
possible  to  substitute  advertising  cuts  for  cold 
type  on  at  least  the  outstanding  attractions,  we 
think  the  calendar  would  be  far  more  attractive. 
We'd  like  to  hear  more  from  Nelson,  more  about 
his  theatre,  his  drawing  area,  his  patrons'  en- 
tertainment tastes,  etc.  We  note  that,  although 
Tuesday  night  is  "bargain  night,"  no  attractions 
are  listed  for  Tuesday  throughout  the  month  of 
May.  That  intrigues  us.  We'd  like  to  know : 
Why  ? 

Al  Mayes  comes  out  with  a  flashy  four- 
page,  off-set,  tabloid-type  program  which  he 
calls  The  Town  Tattler.  Nearly  all  of  the 
front  page  consists  of  jokes,  flanked  by  a 
poem  in  one  outside  column  and  "words  of 
wisdom"  in  the  other.  Because  it's  printed 
in  bright  red,  it  easily  catches  the  eye.  There 
are  merchant  ads  on  the  second,  third  and 
fourth  pages.  We  commend  Mayes  for  de- 
voting a  portion  of  the  space  to  a  plea  for 
patrons  to  "go  to  Church — it  makes  no  dif- 
ference what  Church  you  attend  ...  as  long 
as  you  go."  If  only  other  managers  would 
join  in  making  this  appeal  which  is  more 
important  to  the  community's  welfare  and 
morale  now  than  ever  before!  Just  as  the 
moving  picture  theatre  provides  surcease 
from  the  worries  and  cares  of  a  war-torn 
world,  so  the  Church  provides  spiritual 
strength  at  a  time  when  it  is  so  sorely 
needed.  You  are  doing  a  service  to  your 
community,  you  are  winning  goodwill,  when 
you  urge  your  patrons  to  go  to  Church  reg- 
ularly. 

Well,  here  we  are  clear  down  to  here.  That 
can  mean  only  one  thing :  we  must  stop  now. 
.A.re  you  ready  to  participate  in  the  War  Stamp 
Drive  which  opens  May  30th?  And  are  you 
and  vour  emnloyes  buying  War  Savings  Bonds 
and  Stamps  every  week?  See  you  seven  days 
from  now. 


INSTITUTIONAL  COPY 

(Editor's  Note :  The  following  copy 
ivas  written  jar  the  programs  of  Warner 
Chicago  Theatres  by  Charles  H.  Ryan. 
It  can  be  easily  adapted  to  your  own  situa- 
tion. Further  examples  will  appear  on  this 
page  from  time  to  time.) 

See  a  Show  Memorial  Day 

Why  not  spend  Decoration  Day  at  home? 
Why  get  out  of  patience  awaiting  traffic 
delays  on  highways? 

Go  to  the  cemetery  in  the  morning.  Get 
home,  wash  up  and  eat  dinner.  Then  take 
a  trip  over  to  the  Symphony  Theatre.  See  a 
good  show  and  depend  upon  the  management 
to  provide  an  entertaining  program  that's  just 
right  for  everyone. 

Ideal  weather  continues  all  year  round 
at  the  Symphony,  and  the  best  way  to  cele- 
brate, after  all,  is  in  your  own  neighborhood — 
or  near  home!  You  will  feel  refreshed  for 
your  labor  on  the  following  day.  Go  to  the 
Symphony  on  Memorial  Day! 


Girls  Draw  Attention  to  'Kings  Row' 
By  Carrying  Copies  of  the  Novel 

A  departure  from  beaten  paths  was  originated 
by  Jay  Golden  to  exploit  "Kings  Row"  at  the 
RKO  Palace  Theatre,  Rochester,  New  York. 
Eighteen  girls  were  assigned  to  parade  the  main 
street  with  copies  of  the  book  under  their  arms 
— taking  special  care  to  see  that  the  eye-catching 
red  jacket  of  the  novel,  showing  the  "Kings 
Row"  title  in  bold  print,  was  prominently  dis- 
played. 

This  proved  a  subtle  and  highly  effective  way 
to  24-sheet  the  picture,  for  although  the  girls 
carried  no  announcement  of  the  theatre,  the 
newspaper  ads  breaking  at  the  same  time  tied  in. 


Bond  for  Best  Music  Window 

A  $25  War  Bond  is  being  offered  by  MGM 
to  the  music  dealer  creating  the  most  attractive 
window  using  "Ship  Ahoy"  display  material. 


Stamps  for  Best  Reviews 

In  a  school  contest  during  his  "Courtship  of 
Andy  Hardy"  campaign.  Manager  Clarence  Bat- 
ter of  the  State,  Columbia,  Pa.,  offered  War 
Stamps  for  the  best  student  reviews. 


Rankin's  Opportunity  Nite  Clicks 

Under  the  sponsorship  of  three  merchants.  Oppor- 
tunity Night  was  successfully  staged  recently  at 
the  Centre  Theatre,  Chatham,  Ontario.  Con- 
testants were  auditioned  and  broadcast  direct 
from  the  theatre  stage.  The  winner.  Miss  Corinne 
Carron,  later  appeared  in  a  coast-to-coast  broad- 
cast on  the  Ken  Soble  Amateur  Hour,  received 
nearly  10,000  votes,  a  radio,  two  wrist  watches. 
Above:  lovely,  eye-filling  Joan  McClymont,  last 
year's  beauty  contest  winner,  assists  Manager 
Harland  Rankin  in  opening  some  of  the  4,000 
letters  received  at  the  local  station,  CFCO. 
Sobriety  dominates  Rankin's  countenance,  de- 
spite the  near-by  aura  of  charm  and  loveliness. 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


May  16,  1942 


Here  Are  Selling  Ideas  for 
Bringing  in  Those  Non-movie 
Goers  Via  Novel  Campaign 

It  is  to  be  presumed  that  every  exhibitor  has 
been  looking  and  waiting  for  the  kind  of  a 
picture  that  would  bring  back  those  customers 
who  had  been  weaned  away  from  movies  to 
other  pastime  postures.  To  those  and  others 
who  have  neglected  to  go  all  out  on  a  campaign 
to  attract  EVERYBODY  in  their  vicinity, 
because  there  was  some  question  as  to  whether 
or  not  the  picture  would  measure  to  expectancy, 
"Tortilla  Flat"  can  be  recommended. 

"Tortilla  Flat"  is  everybody's  picture.  It  is 
a  down-to-earth  story  of  romance,  drama  and 
commonplace  happenings  among  a  fun  loving, 
carefree  people,  performed  by  Spencer  Tracy, 
Hedy  LaMarr,  John  Garfield,  Frank  Morgan 
and  other  top-notch  players,  and  will  stand  up 
to  any  claims  you  may  make. 

A  Triple  Threat  Film 

This  is  a  triple  threat  picture  wjth  which  to 
attract  new  business — get  back  business  you 
have  lost — and  satisfy  your  regular  customers. 

The  cast  alone  will  guarantee  you  a  full 
quota  of  the  latter  category  so  we  admonish 
you  to  devote  all  of  your  special  effort  to  get- 
ting the  "home-stayers"  and  those  that  have 
been  spending  their  evenings  chinning  at  the 
fire  house  or  at  some  pool  hall  or  sidewalk 
rendezvous. 

"Tortilla  Flat"  does  not  lend  itself  to  the 
usual  theatre  exploitation.  Regardless  of  its 
story  trend  and  background,  this  picture  de- 
mands and  deserves  a  campaign  of  the  most 
dignified  order.  No  blare  and  bombast  but 
a  comprehensive  series  of  activities  that  will, 
because  of  their  distinctiveness,  command  re- 
spect and  attention.  Every  detail  of  your  cam- 
paign should  be  far  divorced  from  the  usual 
type  of  selling  methods  in  order  to  convey 
impressively   that   the  attraction   is  different. 

First  allow  us  to  suggest  that  you  arrange 
a  preview  for  editors,  feature  writers  and 
critics  of  your  newspapers  and  radio  stations. 
Make  your  invitation  impressive  by  stressing 
the  fact  of  the  long  existing  contention  that 
pictures  had  nothing  new  to  offer ;  tell  them 
of  the  perfection  of  performance  by  all  of  the 
players ;  the  total  lack  of  manufactured  cir- 
cumstances or  patent  situations ;  that  the  deeds 
and  actions  of  these  simple,  childlike  people 
will  tug  at  their  hearts  and  delight  their  minds. 
In  addition  get  the  heads  of  civic,  women's, 
municipal,  and  other  groups  and  furnish  them 
with  paper  and  pencil  to  jot  down  their  reac- 
tions. Use  the  better  of  these  in  front  and 
newspaper  advertising. 

Special  Trailer  Stunts 

Put  showmanship  in  the  presentation  of  the 
trailer.  Use  a  colored  overlay  slide — have  a 
couple  of  guitar  players  spotted  on  either  side 
of  the  stage  attired  in  ragged  clothes  and  som- 
breros, playing  soft  music — or  have  some  life 
size  cutouts  of  similar  characters  made  and 
spotted  during  the  showing  of  the  trailer.  These 
can  be  used  on  marquee  or  front  during  the 
showing.  Be  sure  to  do  something  you  have 
not  been  doing  to  sell  the  importance  of  the 
show  while  the  trailer  is  on  the  screen.  If 
you  have  a  P. A.  system,  use  it  to  emphasize 
the  importance  of  this  film. 

Take  advantage  of  the  general  attention  be- 
ing given  to  food  conservation  and  the  use  of 
nutritive  staples.  Beans  are  the  principal  diet 
of  the  film  characters  and  the  newspaper  or 
radio  could  be  interested  in  running  a  contest 
for  new  and  unusual  recipes  for  cooking  beans. 
Get  the  Red  Cross  nutrition  unit  and  the  home 
economic  teachers  for  judges. 

A  large  church  candle  figures  prominently 
in  the  picture.  If  the  stunt  has  not  been  done 
recently  you  might  buy  one  of  these  immense 
candles  and  arrange  to  have  it  burn  in  some 


prominent  window  location  with  prizes  offered 
to  those  who  estimate  closest  to  the  number 
of  minutes  it  will  burn. 

The  dog  lovers,  the  S.P.C.A.,  and  other 
groups  interested  in  animal  welfare  will  get 
behind  the  picture  100  per  cent  if  they  are 
invited  to  the  preview  or  in  other  ways  ap- 
praised on  the  prominent  part  played,  and  the 
touching  scenes  in  which  the  dogs  figure.  The 
members  of  the  Country  Club,  teachers  organ- 
izations, Civic  Clubs,  Women's  Clubs,  and 
other  organizations  whose  members  are  in  the 
upper  brackets  of  society  should  be  contacted 
through  a  special  letter  of  endorsement  from 
the  manager.  Something  like  the  following 
should  be  sent : 

"There  have  been  times  in  the  past  when  I  felt 
the  urge  to  call  your  attention  to  the  showing 
of  some  particular  attraction  at  my  theatre  but 
on  every  occasion  I  was  restrained  because  of 
doubt  as  to  whether  the  film  would  particularly 
appeal,  or  serve  to  entirely  satisfy  your  entertain- 
ment taste. 

In  the  instance  of  "Tortilla  Flat"  all  my  doubts 
are  dissipated  and  I  honestly  feel  that  I  would 
be  negligent  in  my  duty  to  the  community  if  I 
failed  to  exhaust  every  effort  to  influence  your 
attendance  during  the  showing  of  this  picture  at 
my   theatre  (dates). 

"Tortilla  Flat"  possesses  such  tremendous  emo- 
tional appeal  that  any  outline  of  the  film  treat- 
ment of  John  Steinbeck's  narrative  would  be 
sorely  inadequate  in  the  restricted  confines  of 
this  letter.  Top  ranking  critics  are  almost  unani- 
mous in  claiming  this  as  the  finest  screen  charac- 
terization Spencer  Tracy  has  given  in  his  long 
array  of  stellar  film  delineations. 

"Tortilla  Flat"  consists  of  a  few  pages  torn 
from  the  factual  happenings  in  the  lives  of  a 
carefree,  childlike  people  whose  emotional  responses 
are  not  so  rigidly  restricted  as  those  of  more 
cultured  circumstances,  related  with  unbelievable 
simplicity  and  a  convincingness  of  characterization 
that  tugs  at  your  heart  strings  while  it  tickles 
your  ribs.  In  "Tortilla  Flat"  I  can  sincerely 
promise  you  an  entracing  visit  with  the  most 
engaging  and  enjoyable  folk  you  ever  met  and 
just  about  the  finest  entertainment  you  ever  expe- 
rienced from  a  theatre  seat. 

In  addition  to  Mr.  Tracy,  Hedy  LaMarr,  John 
Garfield,  Frank  Morgan,  Akim  Tamiroff,  Allen 
Jenkins,  James  O'Neill  and  many  other  notable 
film  players  take  part. 

I  wish  I  could  make  certain  of  your  attendance 
but  I  can  only  hope  that  you  allow  nothing  to 
interfere  with  your  being  present  to  see  "Tortilla 
Flat". 

Sincerely 

"Tortilla  Flat"  Quarters 

You  can  be  certain  of  both  radio  and  news- 
paper cooperation  if  you  tie-in  with  the  War 
Bond  and  Stamp  Drive.  The  connection  would 
demand  explanation  of  that  part  of  the  picture 
where  Morgan,  as  the  scavenging  dog  lover, 
is  saving  to  amass  a  thousand  quarters  with 
which  to  buy  a  candle  as  a  tribute  to  St.  Francis 
for  curing  one  of  his  dogs.  It  is  a  very  touch- 
ing part  of  the  film  and  a  good  narrator  or 
feature  writer  can  do  marvels  with  it.  Your 
part  is  to  propose  that  2S-cent  pieces  of  a  cer- 
tain date  (any  date  not  hard  to  secure)  will 
be  accepted,  at  face  value,  on  the  price  of  ad- 
mission and  the  holder  rewarded  with  a  10 


or  25  cent  War  Savings  Stamp  in  addition. 
You  can  keep  a  running  story  going  through 
the  engagement  by  relating  the  names  of  per- 
sons presenting  the  "Tortilla  Flat"  quarters 
and  the  number  received  each  day.  Get  some 
prominent  citizen,  or  the  theatre  itself  to  guar- 
antee the  purchase  of  an  amount  equal  to  the 
total  of  quarters  received. 

A  great  deal  of  movie  fan  interest  can  be 
generated  by  conducting  a  contest  on  the  con- 
troversy that  is  already  under  way  as  to 
whether  or  not  Tracy  exceeds  all  of  his  pre- 
vious screen  characterizations  in  "Tortilla  Flat." 
Offer  prizes  of  tickets  for  the  best  100-word 
description  of  previous  parts,  etc. 

The  entire  background  of  the  story  is  con- 
cerned with  fishermen  and  the  fish  industry. 
The  sporting  editor  can  be  sold  on  a  contest 
based  on  the  various  angles  of  fishing — catches 
and  stories,  etc. 

Department  Store  Co-op 

Department  stores  should  be  easy  to  interest 
in  arranging  special  windows  for  the  display 
of  the  bright  colored  costumery  of  the  Latin 
American  countries.  There  is  a  wealth  of  this 
merchandise  on  the  market  right  now  and 
every  store  owner  is  interested  in  any  activity 
that  will  bring  it  to  the  attention  of  their 
customers — and,  who  get  more  attention  than 
Hedy?  Just  give  them  the  idea  and  a  few 
stills  of  the  luscious  LaMarr  and  they'll  do 
the  rest.  Get  together  with  the  advertising 
managers  of  the  biggest  stores  and  talk  over 
the  possibility  of  a  special  outfit  based  on  Hedy's 
role  of  "Sweets"  Raminez  in  the  picture.  You 
may  be  able  to  promote  strong  newspaper  ad 
cooperation  as  well  as  the  windows. 

Novelize  Marquee  Display 

For  your  front :  We  suggest  a  few  dozen 
of  those  big  straw  sombreros  on  which  to  paint 
the  title,  one  letter  on  each  hat  as  large  as 
possible,  using  varied  bright  color  paint.  Attach 
the  hats  to  stripping  and  overlay  on  your  at- 
traction boards.  If  yours  happens  to  be  a  pre- 
tentious operation  you  can  elaborate  on  the 
idea  by  having  the  letters  formed  of  multi- 
colored electric  bulbs  inset  in  the  sombreros 
and  outlined  in  bright  paint.  A  few  sombreros 
hanging  loosely  on  display  frames,  etc.,  would 
help  the  atmosphere. 

For  ballyhoo :  An  impressive  attention  getting 
street  activity  would  be  to  hire  men  to  walk 
lazily  along  the  streets,  recline  against  prom- 
inent corners,  or  even  better ;  to  sit  cross  legged 
at  important  crossings.  These  men  to  be  wear- 
ing large  sombreros  and  large  Mexican  blankets 
with  the  message  of  the  attraction  and  your 
theatre  sewed  or  painted  in  contrasting  colors. 
Don't  let  them  talk — just  lounge  around  and 
try  to  be  as  inconspicuous  as  possible — they'll 
get  more  attention  that  way. 

The  press  book  is  filled  with  excellent  ac- 
cessories and  ideas  to  augment  those  given 
here.  Make  use  of  them.  But,  keep  the  activity 
dignified  and  different. 


Woutdn't  it  be  wonderful  if  you  could  get 
the  people  in  your  neighborhood  to  sit  down 
and  make  a  memorandum  of  all  the  pictures 
you're  going  to  play  this  week,  next  week  and 
the  week  after  that? 

One  sweet  dream... that's  what  this  business 
would  be . . . 

But  you  can't  do  it.  Nobody  can.  Not  in  your| 
town  or  any  town.  ^ 

Life  is  too  complicated.  Too  many  thing^ 
going  on.  Other  men  are  angling  for  th^ 
amusement  dollar  too. 


nfiTiondL  C^Ci£^  service 

(  /tmiiE  mBY  or  rm  mausmr 

will  do  that  with  the  3  Best 
Seat  Sellers  in  the  Business  1 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


May  16,  1942 


Publicity  Only  Begins  on 
Newspaper's  Movie  Pages 


Way  to  Reach  Non-Theatre 
Fans  is  by  Stories  Planted 
for  Other  Pages  of  Papers 

Newspaper  publicity  is  the  theatre's  best  me- 
dium for  attracting  public  attention  and,  as 
suchj  is  deserving  of  thought  and  consideration. 
Entirelj'  too  many  managers  are  prone  to  view 
the  established  "Movie"  page  as  the  end,  instead 
of  the  beginning,  of  their  reader  publicity  effort. 

The  primary  purpose  of  newspaper  publicity 
is  to  intrigue  the  interest  of  those  not  reached 
through  the  paid  advertisement  or  other  media 
— that  great  volume  of  newspaper  subscribers 
and  readers  whose  recreational  activities  are  en- 
tirely divorced  from  the  theatre  and  who  give 
scant  attention  to  that  section  of  the  paper 
devoted  to  theatre  activities. 

Obviously  the  theatre  page  is  of  little  value 
in  attracting  the  attention  of  readers  other  than 
those  interested  in,  or  seeking,  amusement  of  the 
kind  the  theatre  has  to  offer,  and  while  repre- 
sentation in  the  news  columns  that  accompany 
the  ads  is  desirable  to  emphasize  and  elaborate 
on  the  paid  message,  intelligent  effort  should  be 
expended  to  secure  space  on  pages  devoted  to 
general  news  items  and  other  special  depart- 
ments. 

The  astounding  growth  of  the  industry  and 
unprecedented  rise  in  movie  attendance  has 
broken  the  ice,  and  editorial  heads  of  publica- 
tions are  aware  of  the  reader  interest  in  theatre 
news  and  the  value  of  picture  personalities  as 
feature  material.  As  a  result,  ready  acceptance 
awaits  the  presentation  of  articles  dealing  with 
sports,  fashions,  society,  cooking,  etc.,  with  the 
editors  in  charge  of  these  departments.  The 
currert  volume  of  war  news  opens  the  gate  to 


A  Display  They  Don't  Miss 

As  a  reminder  to  his  patrons  that  they  can  al- 
ways see  "the  best  in  entertainment"  at  his 
theatre,  Manager  A.  Easson  of  the  Oakwood, 
Toronto,  Ontario,  displays  the  "coming  attrac- 
tion" frame  shown  above.  Adding  effectiveness 
is  the  beacon  light,  which  flashes  on  and  off. 
Why  not  get  your  house  artist  to  rig  up  a  similar 
display? 


the  desk  of  the  news  editor  with  promise  of 
preferred  space  for  the  headline  events  pictured 
in  the  regular  issues  of  the  newsreel.  It  is  even 
possible  to  effect  a  daily  hook-up  in  this  depart- 
ment whereby  definite  space  will  be  allotted 
daily  in  return  for  a  screen  credit  frame  pre- 
ceding the  exhibition  of  the  newsreel  on  the 
theatre  screen. 

The  feminine  players  in  the  feature  film  offer 
numerous  angles  for  space  on  the  fashion  page 
and  a  few  ideas  about  their  garments  with 
photos  will  be  welcomed  as  a  regular  contribu- 
tion by  the  fashion  editor.  Any  sporting  activity 
either  in  shorts  or  feature  will  be  handled  by  the 
sport  department.  Items  about  film  locale, 
scenic  investiture,  travel  reels,  etc.,  should  find 
space  in  the  travel  or  vacation  columns.  Hobby 
and  scientific  subjects  offer  a  fund  of  possibili- 
ties for  feature  articles  with  accompanying  art. 
Unusual  examples  of  architecture,  landscaping, 
gardens,  etc.,  are  almost  sure  to  find  their  way 
to  the  weekly  real  estate  section — pictures  of 
homes  of  players  are  also  good  for  this  part  of 
the  paper.  Human  interest  stories  that  offer 
possibilities  of  embellishment  or  elaboration  will 
frequently  be  accepted  by  feature  writers. 

In  addition  to  the  films  exhibited  the  theatre 
itself  is  a  natural  source  of  items  for  editors 
and  columnists.  Local  personalities  that  attend 
in  groups ;  parties  of  students  or  organizations ; 
humorous  or  interesting  happenings  that  are 
daily  occurrences  at  the  cashier's  cage ;  the  ex- 
periences of  the  service  staff  in  handling  pa- 
trons ;  details  of  your  lost  and  found  depart- 
ment; lost  kiddies,  who  drive  their  parents 
frantic  while  they  sit  for  the  sixth  showing  of 
the  comedy ;  and  many  other  occurrences  in  and 
around  the  theatre  will  make  good  news  stories 
that  the  personnel  of  the  newspaper  will  be  glad 
to  handle. 

The  theatre  is  an  inexhaustible  source  of 
excellent  news  copy  but  the  manager  must  see 
that  items  are  "covered"  by  his  staff  and  ar- 
range for  their  presentation  to  the  various  inter- 
ested heads  of  newspaper  departments  on  neatly 
typed  double-spaced  copy  paper. 

Careful  analysis  and  treatment  of  the  pub- 
licity possibilities  of  your  theatre  and  its  attrac- 
tions, coupled  with  proper  contacts  with  depart- 
ment executives  of  the  newspaper,  will  result 
in  newsy  items  appearing  throughout  the  reader 
columns  to  attract  the  attention  of  those  who 
never  glance  at  the  theatre  page.  This  is  one 
of  the  surest  ways  of  coaxing  that  "hard-to-get" 
and  "stay-at-home"  prospect  through  the  doors 
and,  attendance  at  one  performance  may  result 
in  regular  future  patronage. 

Essay,  Drawing  Contests  Feature 
Campaigns  on  'Woman  of  Year' 

"Would  you  rather  be  the  Woman  of  the 
Year  or  the  Woman  in  a  Man's  Heart?"  was 
the  subject  of  a  contest  conducted  by  May 
Quirk,  Victoria,  Mt.  Carmel,  Pa.,  as  a  fea- 
ture of  her  campaign  for  "Woman  of  the 
Year." 

Best  drawings  of  Spencer  Tracy  were  re- 
warded with  guest  tickets  as  a  feature  of  the 
of  the  campaign  put  over  on  the  same  picture 
by  H.  Albright,  State,  Washington,  Pa. 


Couple  Dance  on  Streets 

An  attractive  couple  from  a  local  dancing 
school  toured  the  streets  of  Nashville  carrying 
a  portable  radio  as  part  of  the  "We  Were 
Dancing"  campaign  executed  by  Ed  Gidley, 
Loew's  Vendome.  At  important  intersections 
they  turned  on  a  dance  program  and  proceeded 
to  waltz,  attracting  large  crowds.  At  each 
corner  they  distributed  cards  reading :  "We 
Were  Dancing.  .  .  .  Just  Like  Norma  Shearer 
and  Melvyn  Douglas.  .  .  .  Loew's  Now !" 


One  of  the  Eyes  Winked 

Because  of  its  simplicity,  the  unique  lobby  dis- 
play shown  above  drew  plenty  of  attention  on 
behalf  of  the  engagement  of  Wait  Disney's  RKO- 
Radio  feature  cartoon,  "Dumbo,"  at  the  Roosevelt 
Theatre,  Philadelphia.  An  eye  that  winked,  plus 
extra  large  ears,  were  highlights  of  the  setpiece, 
in  original  creation  of  fhe  manar;er.  Artie  Cohn. 

These  Showmen  Won 
MGM  Honor  Roll  Buttons 

The  Winnah:  Leon  Robertson,  Electric 
Theatre,   Springfield,  Mo. 

For:  His  promotion  of  "The  Vanishing" 
Virginian." 

Campaign  Headlights:  The  old  South  was 
the  theme  of  a  special  front  constructed  by 
Robertson.  It  was  highlighted  by  medallion 
airbrush  portraits  of  the  stars  set  in  recess 
and  outlined  by  neon.  The  city  granted  per- 
mission for  use  of  patriotic  shields  on  light 
standards,  with  the  shields  urging  purchase 
of  War  Bonds  in  addition  to  film  copy. 
Directional  arrows  were  used  on  all  highways. 
Rosebuds  were  promoted  from  a  local  seed 
company  and  presented  to  lady  patrons.  A 
card  attached  read:  "From  Cap'n  Bob  Yancey 
of  Virginia." 


The  Winnah:  Ben  C.  Bordonaro,  Palace 
Theatre,  Olean.  N.  Y. 

For:  His  promotion  of  "The  Vanishing 
Virginian."  (This  is  Mr.  Bordonaro's  sec- 
ond citation.) 

Campaign  Highhghts:  Bordonaro  had  daily 
announcements  made  at  high  schools  as  well 
as  signs  on  bulletin  boards  there.  He  also 
planted  1.000  book-marks  with  the  library. 
Another  feature  was  the  use  of  a  man  in  a 
"Southern  colonel"  outfit  who  strolled 
through  the  streets  carrying  a  large  prop 
book  and  occasionally  took  time  out  to  sit  in 
hotel  lobbies,  bus  stations  and  other  spots 
with  the  book  in  evidence. 


The  Winnah:  Francis  Aiello.  Manos  The- 
atre, Vandergrift,  Pa. 

For:  His  promotion  of  "Johnny  Eager." 

Campaign  Highlights:  A  number  of  bar- 
rels, painted  "TNT  —  Dangerous,"  were 
spotted  around  the  city.  Inside  were  scene 
stills  from  the  picture.  Permission  from  the 
burgess  and  chief  of  police  was  granted  to 
stencil  "TNT"  on  the  sidewalks.  A  three- 
sheet  was  mounted  and  cut  into  jigsaw  parts, 
and  then  was  planted  in  front  of  the  Munici- 
pal Building.  Those  able  to  put  the  jig-saw 
together  in  a  certain  time  received  passes. 


GIRL  FROm 

fl  If  flj  5  K  R 


RAY  MIDDLETON  •  JEAN  PARKER 

JEROME  COWAN  •  ROBERT  H.  BARRAT  •  RAY  MALA  •  RAYMOND  HATTON 

Original  story  by  Robert  Ormond  Case   •   Screen  play  by  Edward  T.  Lowe  and  Robert  Ormond  Case 

NICK  GRINDE  — Director 

Buv  u.  s.  uiHR  snuincs  eonos 


Page  20 


S H O W M E N ' S    T R A D E  REVIEW 


May  16,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


lOHM  U.  HAARiS.  NATIONAL  CHIEF  BARKEB 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Go/a  Show  Finale  of  Monthly  Enter- 
tainment at  Vets  Hospital  a  Hit 

The  biggest  show  news  of  the  week  in 
Pittsburgh  was  the  gala  show  which  Tent  No.  1 
staged  at  the  Vets  Hospital.  All  newspapers 
carried  big  stories  about  the  event  and  local 
columnists  all  praised  the  Tent  for  their  fine 
work.  As  the  finale  of  the  fourth  season  of 
monthly  entertainments  Chief  Barker  Joe  Hiller 
and  Barker  C.  C.  Kellenberg  presented  the  fin- 
est show  that  has  3'et  been  staged  for  the 
former  servicemen.  The  show  was  headed  by 
George  Jessel  and  Sophie  Tucker.  Also  appear- 
ing in  the  show  were  Betty  Bruce  and  Chaz 
Chase,  of  the  cast  of  Jessel's  "High  Kickers," 
currently  playing  in  Pittsburgh.  In  addition 
there  were  Lois  Andrews  from  Jackie  Heller's 
Yacht  Club  and  Kay  Vernon,  Yvette  Vernon 
and  Masters  and  Sheers  from  Tony  Conforti's 
Nixon  Restaurant.  Music  was  provided  by  three 
ochestras  from  local  night  spots. 


Tent  No.  5 — Michigan 

First  Summer  Affair  to  be  Outing  on 
June  Sth;  Victory  Show  Huge  Success 

The  first  summertime  affair  of  the  Tent  will 
be  an  outing  set  to  take  place  at  the  Tam-0- 
Shanter  Country  Club  on  June  Sth.  The  out- 
ing will  be  under  the  sponsorship  of  the  Film 
Bowling  League — that  live  aggregation  which 
has  just  completed  a  very  successful  season 
on  the  alleys. 

Barker  Harry  Gilbert  is  mulling  over  the 
results  of  that  big  and  successful  Gin  Rummy 
Tournament  and  is  making  plans  for  a  repeat 
affair  to  be  held  sometime  this  fall. 

Final  results  of  the  outstandingly  successful 
Hollywood  Victory  Caravan  show  indicate  that 
over  12,000  people  attended  and  that  the  De- 
troit gross  which  was  reported  to  be  about 
$54,000  stacked  up  fairly  well  with  reports 
received  from  other  cities.  Especially  active 
in  the  campaign  were  the  publicity  men  from  the 
various  first  run  theatres ;  particularly  Jack 
Hurford,  manager  of  the  Fox  and  aide  to  Chief 
Barker  David  Idzal,  who  made  a  trip  east  to 
look  over  the  show  in  advance  and  to  prepare 
final  ararngements  for  Detroit's  showing. 


Tent  No.  10 — Indianapolis 

Servicemen's  News  Draws  Hundreds  of 
Compliments  from  the  Public;  George 
Landis  New  Heart  Fund  Chairman 

Hundreds  of  letters  and  compliments  have 
been  received  from  the  public  regarding  Tent 
No.  lO's  sponsored  Servicemen's  News.  This 
goodwill  promotion  certainly  has  elevated  the 
club's  prestige ;  one  mother  of  two  soldiers 
sent  a  special  letter  to  Chief  Barker  Ken 
Collins  and  praised  the  organization  for  its 
work.  At  the  request  of  National  Chief  Barker 
John  H.  Harris  all  tents  have  been  placed 
on  the  Servicemen's  News  mailing  list. 

The  monthly  meeting  held  last  Monday  eve- 
ning was  well  attended.  A  buffet  luncheon  was 
served  to  all  and  Dick  Frank,  chairman  of  the 
War  Bond  promotion  reported  that  the  results 
were  excellent  and  that  he  hoped  the  drive 
would  go  "over  the  top." 

Harry  Warner  visited  Claude  McKeon,  local 
manager  of  Warners,  last  week  on  his  way  to 
the  Kentucky  Derby.  Many  of  our  local  barkers 
also  attended  the  turf  classic. 

Barker  Morris  Cantor  has  been  summoned 
to  the  colors.  Leo,  Cantor's  brother,  is  now 
serving  in  the  U.  S.  Navy.  Abe  Baker,  former 


Target  for  Variety  Tents 

National  Chief  Barker  John  H.  Harris  Is 
calling  attention  of  all  Tents  to  the  total  War 
Bond  sales  of  $586,556.25  through  the  cam- 
paign of  Southern  California's  Tent  No.  25, 
saying  it  is  a  challenge  to  Clubs  in  all  ter- 
ritories to  match  or  surpass  the  excellent  mark 
set  at  the  West  Coast  Tent. 

Dave  Bershon,  chairman  of  the  Theatre  War 
Savings  Committee  of  the  Southern  California 
Club,  reported  this  week  that  $139,950  in 
Bond  sales  had  been  run  up  within  the  organ- 
ization. An  additional  $446,060.25  resulted 
through  theatres  and  film  companies  in  the 
territory. 


booker  at  Columbia  now  in  the  Army,  has 
been  appointed  theatre  manager  of  the  Ft. 
Harrison  outdoor  theatre.  Bill  Watmouth  of 
Warners  has  been  called  to  service  and  Jimmie 
Boyer,  WISH  staff  musical  director,  left  for 
the  Army  recently.  All  Indianapolis  theatres 
are  making  special  rates  for  men  in  service. 

Eddie  Resener  is  now  conductor  of  the 
Keith  Orchestra.  Mannie  Marcus  has  added 
the  local  Ritz  Theatre  to  his  chain.  Charles 
Olsen  had  a  fire  on  his  ranch  recently  and 
several  of  his  chickens  were  casualties.  John 
Servaas  now  conducts  all  business  from  his  farm 
which  is  located  near  Indianapolis.  Sol  Green- 
berg,  Warner  Booker,  is  sporting  a  new  car. 
Don  Hastings  is  now  staff  announcer  of  WIBC. 
Carl  Niesse  and  family  have  opened  their  Lake 
Wawasee  Home  for  the  summer.  Barker  Harold 
Marshall,  now  in  service  at  Camp  Shelby,  was 
married  recently. 

The  Tent  has  been  called  upon  by  the  City 
Hospital  to  contribute  to  a  new  charity.  Barker 
George  Landis  succeeds  Wade  Wilman  as  Heart 
Fund  Chairman. 


Tent  No.  13— Philadelphia 

Ladies'  Auxiliary  Entertains  Service 
Men;  Friedman  Delegate  to  Council 

Barker  Henry  Friedman,  Commander  of  the 
newly  organized  Variety  Club  American  Legion 
Post,  has  been  appointed  delegate  to  the 
County  Council  with  Barker  Jack  Kraker  as 
alternate. 

The  Ladies'  Auxiliary  entertained  ISO  Service 
Men  last  Sunday  afternoon  with  a  show  and 
a  preview  picture,  followed  by  refreshments. 
The  preview  was  repeated  Sunday  evening 
for  the  Barkers  and  their  ladies. 

Guests  at  the  clubrooms  this  week  included 
Charlie  Gehringer  and  Marvin  Shea  of  the 
Detroit  baseball  team ;  Arthur  H.  German  of 
Oklahoma  City ;  and  Private  Harry  Dressier 
of  the  U.  S.  Marine  Corps,  now  stationed  at 
the  Philadelphia  Navy  Yard. 


Tent  No.  18— Dayton 

Five  Hundred  Dollars  Contributed  to 
Dayton  Service  Club;  Clubrooms  Cen- 
ter for  the  United  War  Relief  Drive 

Tent  18  is  now  in  the  midst  of  the  greatest 
charity  work  of  its  history,  Chief  Barker 
William  A.  Keyes  has  announced.  A  check 
for  $S00  was  presented  last  week  to  the  Dayton 
Service  Club  as  Variety's  contribution  to  pro- 
vide recreational  facilities  for  Uncle  Sam's 
forces  stationed  at  Wright  and  Patterson  Fields. 

The  club  itself  has  six  members  now  in  the 
service.    Latest  to  go  is  Tom  Allen,  now  a 


private  at  Patterson  Field,  11  miles  northeast 
of  Dayton.  Sgt.  Charles  Baumann,  stationed  at 
Fort  Hayes,  Columbus,  visited  the  clubrooms 
last  week  as  did  Sgt.  Sylvan  Fred,  of  Lowry 
Field,  Denver,  Colo.,  home  on  furlough.  Others 
in  the  service  include  Pvt.  Lloyd  "Tarzon" 
Hildebrand,  Jefferson  Barracks,  Mo. ;  Pvt.  Rob- 
ert Smith,  Camp  Livingston,  la.,  and  Lt.  Jay 
Loos,  Mobile,  Ala. 

Tent  18  is  also  playing  a  vital  role  in  the 
Dayton  Home  Defense  front.  Chief  Barker 
Keyes  is  head  of  the  War  Bond  survey  in  the 
city,  while  the  clubrooms  have  been  made 
center  for  the  theatre  division  of  the  United 
War  Relief  Drive.  Twenty-seven  theatre  man- 
agers attend  weekly  first  aid  classes  at  the  club. 

The  three-year-old  girl  suffering  from  infan- 
tile paralysis  in  both  arms  and  legs  who  was 
"adopted"  by  the  club  last  Christmas  is  reported 
slowly  recovering.  Tent  18  is  paying  all  medical 
expenses  of  the  girl  while  she  is  a  patient  at 
Barney  Convalescent  Home  for  Crippled  Chil- 
dren. Tent  18  also  continues  its  original  project, 
the  Sisters  of  the  Sick  Poor. 

Under  the  capable  management  of  Freddy 
Krimm,  the  chief  barker's  right  hand  man,  the 
club  has  been  remodeled  and  redecorated.  Sev- 
eral barkers  attended  the  farewell  dinner  for 
Bob  Dunbar,  erstwhile  Warner  Bros,  branch 
manager  in  Cincinnati.  .  .  .  Henry  Burkhardt 
has  returned  from  a  sojourn  at  Battle  Creek, 
Mich.  .  .  .  Winfield  "Windy"  Kenney  is  back 
from  a  winter  in  Florida. 


Tent  No.  21— Atlanta 

Barker  Charles  Kessnich  Catches  Rec- 
ord Grouper  on  Fishing  Jaunt;  War 
Bonds  to  be  Prizes  in  Golf  Tournament 

Flash  !  Barker  Charles  E.  Kessnich,  head  man 
of  M-G-M  in  this  territory,  has  returned  from 
a_  fishing  trip  at  Miami,  during  which  Col. 
Kessnich  hooked  a  60  pound  grouper  which 
was  larger  than  any  grouper  caught  by  fisher- 
men who  entered  the  Miami  Fishing  Tourna- 
ment a  few  days  before.  Inasmuch  as  it  usually 
requires  witnesses  to  prove  fishing  tales,  it 
might  be  said  that  Barker  Kessnich  was  accom- 
panied by  Barker  Roy  Avey,  who  attests  the 
60  pound  weight. 

War  activities  plus  company  business  are 
keeping  Dough  Guy  R.  B.  Wilby  busy  com- 
muting between  Atlanta  and  New  York. 

Visitors  to  club  rooms  last  week  included 
Republic's  Jimmy  Grainger  and  Barker  Fred 
Jack,  new  U.  A.  man  for  the  territory.  Barker 
Jack  is  a  member  of  the  Dallas  tent. 

Dorothy  Lamour  was  in  the  city  selling  War 
Bonds  but  the  Barkers  didn't  get  to  see  much 
of  her.  Her  trip  was  planned  by  the  Treasury 
Department. 

Wilson  Announces  New  Members 

Property  Master  Paul  Wilson  announced 
the  following  new  members  have  come  into  the 
club  since  January  1st:  J.  H.  Thompson,  M.  C. 
Talley,  Ted  Toddy,  B.  B.  Garner,  Gene  Cox, 
J.  M.  Miller,  Spence  Pierce,  Fred  Weiss,  James 
Howell,  Lewis  Mack,  E.  D.  Martin,  Hugh 
Martin  and  Abe  Solomon.  The  following  trans- 
ferred from  other  tents ;  Clair  Hilgers,  A.  E. 
Chadick,  R.  J.  Ingram,  C.  E.  Peppiatt,  W.  0. 
Williamson.  Following  a  very  serious  opera- 
tion Barker  C.  E.  Peppiatt  is  now  able  to  be 
up  and  about  some. 

The  June  1st  barbecue  at  Black  Rock  is  to 
be  a  big  event.  It  will  also  start  the  club's 
two  day  golf  tournament  and  mark  the  end  of 
club  meetings  for  the  summer  months.  Prizes 
for  the  tournament  this  year  will  be  mostly 
War  Bonds  instead  of  the  usual  sports  articles 
offered.  Tournament  and  barbecue  plans  are 
in  the  capable  hands  of  Barker  Riley  Davis. 


May  16.  1942 


SHOM'AIEX'S    TRADE  REVIEW 


Page  21 


SAVE  AND  SELL  TO  US 
FILM  CANS  AND  CORES 


PROMPT  return  of  Eastman  motion- 
picture  film  cans  and  cores  is  urgently 
needed.  They  must  be  used  over  and  over 
again,  if  film  production  requirements 
are  to  be  met.  The  supply  of  metal  and 
plastics  for  making  new  cans  and  cores 
has  been  sharply  curtailed  by  increasing 
war  needs. 

Help  maintain  the  supply  of  motion- 
picture  film  by  seeing  to  it  that  all 
Eastman  cans  and  cores  are  kept  in  good 
condition,  collected,  and  shipped  to  the 
Kodak  Park  Works,  Rochester,  N.  Y. 

Write  for  prices  and  detailed  shipping  information. 


Motion  Picture  Sales  Division 

EASTMAN  KODAK  COMPANY,  ROCHESTER,  N.  Y. 


Mrs.  Miniver 

MGM  Drama  132  mins. 

AUDIENCE  SLANT:  (Family)  A  spell- 
binder that  fits  perfectly  the  circumstances 
everyone  imagines  as  happening  to  themselves 
if  the  horrors  of  war  were  to  visit  America. 

BOX-OFFICE  SLANT:  Good  for  top 
business  everywhere.  Sell  cast  and  author  to 
get  a  big  opening  and  the  picture  will  do  the 
rest. 

Cast:  Greer  Garson,  Walter  Pidgeon,  Teresa  Wright, 
Dame  May  Whitty,  Reginald  Owen,  Henry  Travers, 
Richard  Xey,  Tom  Conway,  Henry  Wilcoxon,  Chris- 
topher Severn,  Brenda  Forbes.  Credits:  Produced  by 
Sidney  Franklin.  Directed  by  William  Wyler.  Screen- 
play by  Arthur  Wimperis,  George  Froeschel,  James 
Hilton  and  Claudine  West.  Based  on  the  book  by  Jan 
Struther.  Director  of  photography,  Joseph  Rutten- 
berg.  Special  effects  by  Arnold  Gillispie  and  Warren 
Newcombe.  St.  Luke's  Choir  under  the  direction  of 
Ripley  Dorr. 

Plot:  Into  the  peaceful  lives  of  Mrs.  Mini- 
ver, her  three  children  and  her  husband,  War 
stretches  its  grimy  hand  to  take  the  eldest 
son  into  the  RAF.  He  is  assigned  to  a  neigh- 
boring airfield  and,  aside  from  general  recog- 
nition that  war  exists,  the  family,  together 
with  the  other  inhabitants  of  the  peaceful 
English  village,  pursue  the  even  tenor  of 
country  life,  immersed  in  the  trivial  problems 
and  commonplace  happenings  of  the  com- 
munity. On  the  eve  of  the  young  flyer's  re- 
turn from  a  honeymoon  trip  (after  marriage 
with  the  heir  to  Lady  Beldon,  social  lioness 
of  the  village),  he  is  called  to  duty  for  his 
first  major  combat.  Immediately  comes  Dun- 
kirk and  the  call  of  Mr.  Miniver  with  his 
small  boat  to  the  rescue  of  the  shattered  and 
distressed  remnants  of  the  British  Army. 
During  their  extended  absence  Mrs.  Miniver 
has  an  adventure  with  a  wounded  Nazi  avi- 
ator, and  the  safe  return  of  her  loved  ones  is 
followed  by  the  bombing  and  straffing  of  the 
village  by  the  Luftwaffe.  The  fortitude  with 
which  the  Miniver's  and  their  townspeople 
carry  on  through  the  days  of  fear  and  nights 
of  terror  to  a  climax  that  promises  only  a 
continuance  of  destruction  and  tragedy  is 
the  basis  of  action  and  emotional  situations 
such  as  seldom  find  their  way  into  celluloid. 

Comment:  The  plot,  as  sketched  above,  is 
no  plot  in  the  conventional  sense.  "Mrs. 
Miniver"  is  really  a  condensed  camera  chron- 
icle of  how  the  war,  from  its  outbreak  on 
through  and  beyond  Dunkirk,  has  affected  the 
lives  of  English  people  of  all  classes  and 
ages.  This  is  an  instance  of  a  fine  story  be- 
ing understandingly  converted  into  screen 
fare  with  direction,  photography,  scenic  in- 
vestiture, special  effects,  casting,  sound,  and 
character  interpretation,  all  merging  to  a 
consummate  whole  whose  most  inconse- 
quential sequence  will  incite  a  feeling  of  per- 
sonal participation  on  the  part  of  the  spec- 
tator. With  the  war  now  at  our  own  doorstep 
and  imaginations  working  overtime  creating 
hallucinations  of  what  our  own  reactions 
would  be  to  any  of  its  many  holocausts,  "Mrs. 
Miniver"  is  a  marvelous  example  of  the  forti- 
tude it  takes  to  meet  and  conquer  the  terrors 
of  modern  warfare.  The  excellent  job  done 
in  every  department  of  this  picture  is  such 
as  to  really  touch  the  hearts  and  live  in  the 
minds  of  all  who  see  it.  One  senses  the  inner 
turmoil  and  mental  harassment  of  each  of 
the  principals  as  comedy,  heartache,  tragedy, 
terror,  restraint,  romance,  petty  grievance, 
and  p-enerous  understanding,  touch  each  in 
turn,  and — it  forces  admiration  of  the  ex- 
tremes to  which  the  mental  facilities  of  hu- 
mans can  be  exposed  without  breaking  or 
warping,  as  well  as  an  appreciation  of  the 
stern  stuff  of  which  character  i?  formed.  By 
inference,  "Mrs.  Miniver"  shows  us  that  the 
war  has  done  much  good  for  tlie  people  of 


Legion  of  Decency  Ratings 

(For  Week  Ending  May  16th) 
SUITABLE  FOR  GENERAL  PATRONAGE 

Devil's  Trail  Yukon  Patrol 

Wings  for  the  Eagle  Mrs.  Miniver 

Yankee  Doodle  Dandy     Billy  the  Kid's  Smoking  Guns 

SUITABLE   FOR  ADULTS  ONLY 

Remember  Pearl  Harbor  Murder  In  the  Big  House 

I  Married  An  Angel  Take  A  Letter  Darling 

Night  In  New  Orleans  Sweater  Girl 


England  m  sweeping  awav  the  barriers  of 
birth,  class  and  so-called  aristocracy  and  cre- 
ating a  fellowship  of  common  understanding 
brought  about  by  the  sufferinr;  and  hard- 
ships that  have  been  experienced  indiscrim- 
inately. Any  attempt  to  pin  meda,!s  for  per- 
formance on  character  delineation  would 
be  entirely  unfair.  Greer  Garson,  Walter 
Pidgeon,  and  Teresa  Wright  figure  most 
prominently  in  the  footage  and,  of  course,  de- 
serve the  higher  praise,  but  each  and  every 
player  (even  the  Miniver  cat)  delivers  to  the 
point  of  pulsing  conviction  in  the  particular 
niche  they  have  been  chosen  to  fill.  The 
stellar  cast  will  guarantee  good  returns  in 
ticket  sales  but  there  is  a  wealth  of  extra 
business  awaiting  the  exhibitor  who  goes  out 
of  his  way  to  attract  patronage  on  the  basis 
that  the  film  is  a  shining  document  illustrat- 
ing experiences  that  might  be  visited  upon 
the  particular  community  in  which  the  pic- 
tiire  IS  being  shown. 


Remember  Pearl  Harbor 

RepubHc  Spy  Drama  75  mins. 

(National  Release,  May  18) 

AUDIENCE  SLANT:  (Family)  Action 
and  thrills  help  make  this  good  melodramatic 
entertainment  for  the  masses. 

BOX-OFFICE  SLANT:  Timeliness  in  the 
title  and  theme  should  send  it  zooming  to 
better-than-average  grosses. 

Cast:  Donald  M.  Barry,  Alan  Curtis,  Fay  McKen- 
zie.  Sig  Ruman,  Ian  Keith,  Rhys  Williams,  Maynard 
Holmes,  Diana  Del  Rio,  Robert  Emmett  Keane,  Sammy 
Stein,  Paul  Fung,  James  B.  Leong.  Credits:  Associate 
Producer,  Albert  J.  Cohen.  Directed  by  Joseph  Sant- 
ley.  Original  screenplay  by  Malcolm  Stuart  Boylan 
and  Isabel  Dawn.  Director  of  photography,  Ernest 
Miller.  Special  effects,  Howard  Lydecker.  Art  di- 
rection, Russell  Kimball.  Technical  adviser,  Col.  Rob- 
ert C.  Cotton. 

Plot:  Fifth-column  activity  centers  in  the 
area  around  La  Dessa,  army  post  in  the 
Philippines,  •  where  saboteurs  are  paving  the 
way  for  a  Japanese  invasion.  Adventurous, 
yet  irresponsible  Donald  Barry  lands  in  the 
guard  house  after  having  left  an  important 
assignment  to  go  into  town  to  romance  with 
his  buddy's  sister.  Fay  McKenzie.  He  sub- 
sequently escapes,  becomes  unwittingly  in- 
volved with  the  saboteurs,  works  to  effect 
their  capture  when  he  learns  their  true  mo- 
tives. Eventually,  to  prevent  aid  reaching 
Japanese  landing  parties,  he  power-dives  into 
their  battleship  standing  nearby,  kills  him- 
self while  destroying  the  vessel.  Thus  his 
lieroism  causes  the  first  treacherous  attack  on 
the  Philippines  to  end  in  failure. 

Comment:  Its  title  and  its  timely  story 
should  send  "Remember  Pearl  Harbor" 
zooming  to  better-than-average  box-office 
grosses.  The  picture  itself,  fortified  with  ac- 
tion and  made  realistic  in  part  by  the  judi- 
cious splicing  of  newsreel  clips  in  which  the 
Japanese  envoy  is  featured,  is  good  melo- 
dramatic entertainment  for  the  masses.  The 
plot,  in  general,  has  a  resemblance  to  other 


war-time  "heroic"  themes;  that  its  characters 
are  not  too  persuasively  etched,  are  but  minor 
drawbacks  that  the  average  patron  will  over- 
look; the  ingredients  for  general  audience 
approval  are  there.  While  any  screen  story 
based  on  'the  day  that  will  live  in  infamy" 
should  be  so  inspired  as  to  become  an  unfor- 
gettable experience  for  all  who  see  it,  failure 
of  "Remember  Pearl  Harbor"  to  attain  this 
status  is  not  serious  enough  to  imperil  its 
bright  box-office  future.  Showmen  will  re- 
gard the  film  as  an  exploitation  natural,  and 
will  utilize  timely  promotions  to  guarantee 
maximum  returns. 

Catchline:  "Live,  vibrant  drama  ripped 
from  fiery  headlines." 


This  Above  All 

20th-Fox  Drama  109  mins. 

(Block  No.  12— Nat'l  Release,  July  17) 

AUDIENCE  SLANT:  (Adult)  sophisti- 
cated romance  dealing  with  an  entirely  new 
war  angle.  Will  please  the  initiated  and  sat- 
isfy those  who  have  been  surfeited  with  war 
films. 

BOX-OFFICE  SLANT:  Genuine  top- 
notch  screen  fare.  Should  gross  well  above 
average. 

Cast:  Tyrone  Power,  Joan  Fontaine,  Thomas 
Mitchell,  Henry  Stephenson,  Nigel  Bruce,  Gladys 
Cooper,  Philip  Merivale,  Sara  Allgood,  Alexander 
Knox,  Queenie  Leonard,  Melvinne  Cooper,  Jill  Es- 
mond, Holmes  Herbert,  Denis  Green,  Arthur  Shields, 
Dennis  Holy,  Thomas  Pouden,  Andy  Clyde.  Credits: 
Produced  by  Darryl  F.  Zanuck.  Directed  by  Anitol 
Litvak.  Screenplay  by  R.  C.  Sherriff  from  the  novel 
by  Eric  Knight.    Photography  by  Arthur  Miller. 

Plot:  A  girl  of  an  aristocratic  English 
faniily,  serving  with  the  Women's  Auxiliary 
Air  Force,  meets  a  soldier  survivor  of  the 
Dunkirk  disaster  who  is  wanted  as  a  de- 
serter. A  love  affair  develops  and  they  spend 
her  week  of  leave  at  a  seaside  resort  where 
he  is  met  by  a  former  Army  pal  who  tries 
to  per.'^uade  him  to  return  to  his  pest.  The 
girl  mak.-'s  an  impassioned  plea  *:hat  fails  to 
break  his  conviction  that  the  only  benefits 
of  the  war  are  to  be  visited  on  the  privileged 
class,  and  he,  not  wanting  to  destroy  her 
faith  and  patriotism,  leaves  the  love  nest.  In 
escaping  a  posse  who  believe  him  a  spy  he 
encounters  a  man  of  the  cloth  who  makes 
him  understand  the  importance  of  survival 
for  England  in  the  interest  of  world  hu- 
manity. On  his  way  to  give  himself  up  he 
awakens  to  the  love  he  holds  for  the  girl  and 
phones  to  have  her  meet  and  marry  him.  He 
is  injured  -n  an  air  raid  and  the  two  marry  in 
the  hospital  where  his  old  buddie  brings  him 
the  compliments  of  the  commanding  officer 
and  a  volume  of  Shakespeare  that  falls  open 
on  the  line  "This  above  all — be  true  to  your- 
self." 

Comment:  Only  the  most  capable  handling 
of  script  and  adroit  direction  could  generate 
and  hold  sympathetic  understanding  for  an 
Arriiy  deserter  and  the  fact  that  Anitol  Lit- 
vak accomplishes  the  difficult  task  in  every 
scene  and  sequence  is  no  small  compliment 
to  his  directorial  genius.  Here  is  an  unusu- 
ally strong  film  narrative  that  brings  the 
spectator  face  to  face  with  seme  brand  new 
phase  of  war  atmosphere,  new  romantic  cir- 
cumstances and,  a  new  type  of  hero.  Tyrone 
Power,  as  the  man  who  fought  bravely  to 
win — and  then,  while  recovering  from  illness, 
became  disgusted  with  his  endeavor  and  lost 
faith  in  the  merit  of  the  cause — manages  to 
entirely  obliterate  the  stigma  that  formerly 
attached  itself  to  the  classification  of  "de- 
serter." Miss  Fontaine,  as  the  girl  who  re- 
fuses to  capitalize  on  her  birth  status  and 
takes  her  place  in  the  ranks  where  s!i;  can 


Max  16,  1942 


S  H  O      M  E  X  '  S    TRADE  REVIEW 


Page  23 


accomplish  the  most  good,  is  a  heroine  of 
the  firs!  order.  Thomas  Alitchell,  as  the  sea- 
soned corporal,  loyal  buddy  of  the  hero,  was 
never  better  and  others  of  the  cast  do  an  ex- 
cellent job  of  delineating  atmospheric  and 
_,  subordinate  roles  to  make  the  performances 
of  the  top  players  take  rank  in  the  super 
^  brackets.  Exciting  adventure,  pulsing  ro- 
mance, character  conflict,  and  glimpses  of  the 
ribald  pleasures  of  soldiers  on  leave  are  so 
admirably  mingled  that  no  definite  line  of 
demarkation  is  evident  and  all  merge  into  a 
composite  whole  that  provides  eniertainment 
of  an  extremely  high  oider.  Tht  cast  will 
take  care  of  getting  better  than  rormal  busi- 
ness. This  one  will  convince  and  convert 
those  who  feel  that  there  is  nothing  new  in 
pictures.   Go  after  them! 

Catchline:  A  brand  new  kind  of  love  story 
—  You'll  love  it — You"ll  live  it! 


Escape  From  Hong  Kong 

Universal  Spy  60  mins. 

fProd.  Xo.  6054,  Xat'l  Release,  Ma}-  15) 

AUDIENCE  SLANT:  (Family)  Should 
please  most  theatregoers  because  of  its  time- 
liness. 

BOX-OFFICE  SLANT:  Better -than - 
average  program  fare.  Okay  for  supporting 
spot  in  most  dual  situations. 

Cast:  Leo  Carrillo.  Andy  Devine.  Marjorie  Lord. 
Don  Terr}'.  Gilbert  Emery.  Leyland  Hodgson,  Frank 
Puglia.  Chester  Gan.  Frank  Kelly,  Paul  Dubov, 
Credits:  Directed  by  William  Xigh.  Original  Screen- 
play by  Roy  Chanslor.  Director  of  Photography. 
Woody '  Bredell.    Associate  Producer,  Marshall  Grant. 

Plot:  Three  American  entertainers,  appear- 
ing at  a  Hong  Kong  theatre,  suddenly  find 
themselves  mixed  up  with  spies,  when  they 
find  a  mysterious  young  lady  hiding  in  their 
dressing  room.  She  is  taken  away  by  a  Brit- 
ish Intelligence  Officer,  who  accuses  her  of 
murdering  a  man.  Doubting  this,  the  Ameri- 
cans go  to  her  assistance  and  find  that  she 
is  really  a  British  Operative  sent  to  clear 
up  the  mystery  of  a  traitor  in  the  military 
forces  at  Hong  Kong. 

Comment:  Enough  action,  thrills  and  sus- 
pense to  satisfy  most  people,  just  about  sums 
up  the  latest  in  this  series.  It's  better-than- 
average  program  fare  and  is  okaj'  for  the 
supporting  spot  in  most  dual  situations.  It 
starts  off  with  a  "bang,"  and  winds  up  with 
a  peach  of  a  scrap  between  a  Jap  plane  and 
three  American  sharpshooters  in  a  motor- 
boat.  The  three  leads,  Leo  Carillo,  Andy 
Devine  and  Don  Terry,  deliver  in  their  usual 
able  manner,  aided  by  a  swell  portraj-al  by 
Marjorie  Lord,  and  a  good  directorial  job 
by  William  Xigh.  Production  values  are 
tops.  Xewspaper  headlines  dealing  with 
Japanese  spies,  secret  agents  and  saboteurs 
could  be  blown  up  for  your  lobby.  Trans- 
form front  in  Oriental  style.  Title  and  time- 
liness of  subject  should  be  stressed  in  all 
your  exploitation.  An  advance  showing  for 
service  men  could  be  :i»"ranged  Vv'ith  news- 
paper cooperation. 

Catchline:  "Three  Americans  caught  in 
England's  island  Bastion." 


Let's  Get  Tough 


62  mins. 


exposure  of  a  sp3'  ring  and  the  Black  Dragon 
Society.  An  FBI  man,  with  the  aid  of  the 
kids  and  the  police,  round  up  the  enemy. 

Comment:  This  one  of  the  East  End  kids, 
is  the  best  of  its  kind,  and  its  reception  should 
be  good  as  most  theatregoers  will  enjoy  see- 
ing the  kids,  doing  their  share,  to  help  win 
the  war.  It  should  serve  as  a  good  companion 
piece  to  a  more  serious  feature.  The  direc- 
tion, b.v  Wallace  Fox,  is  so  smooth  that  the 
picture  moves  at  an  even  and  rapid  clip 
throughout.  The  performances  of  all  the 
players,  espcially  to  those  who  are  fans  of 
the  boys,  is  bound  to  entertain.  Even  the 
people  who  don't  usually  go  for  this  fare  will 
enjoy  it.  Build  up  the  angle  that  the  kids 
are  doing  their  part  m  helping  to  win  the 
war.  Get  over  the  idea  that  East  bide.  West 
Side,  we're  all  licking  the  Japs. 

Catchline:  "Even  the  kids  at  home  are 
whacking  the  Japs." 


Monogram  Comedy-Drama 

(Xat'l  Release,  May  29) 

AUDIENCE  SLANT:  (Family)  Recep- 
tion should  be  good  as  most  theatregoers 
will  enjoy  seeing  their  kids  win  the  war  with- 
out going  into  the  army. 

BOX-OFFICE  SLANT:  Should  serve  as 
a  good  companion  piece  to  a  more  serious 
feature. 

Cast:  Leo  Gorcey.  Bobby  Jordan.  Huntz  Hall. 
Gabriel  Dell,  Tom  Brown.  Florence  Rice,  Robert  Arm- 
strong. David  Gorcey.  Sunshine  Sammy  Morrison, 
Bobby  Stone.  Sam  Bernard.  Phil  Ahn.  Jerry  Gergen. 
Credits:  Directed  by  Wallace  Fox.  Original  story  and 
screenplay  by  Harvey  Gates.  Photography  by  Arthur 
Reed.    Associate  Producer,  Barney  A.  Sarecky. 

Plot:  The  East  Side  Kids  get  involved  in 
the  murder  of  a  Chinese,  which  results  in  the 


B  and  K  Intervene  in  Case 
Filed  by  Palace,  Gary 

{Continued  from  Page  8) 

X.  Y.,  against  the  14-day  clearance  held  by  the 
Capitol,  Xewark,  N.  J.,  on  the  grounds  of  being 
unreasonable,  was  announced  by  Arbitrator  Wil- 
liam E.  Barrett. 

The  case  of  the  Times  Theatre,  Danville,  111. 
got  under  way  before  Arbitrator  William  Gif- 
fin,  of  Chicago,  but  hearing  was  adjourned  to 
May  20th.  Thomas  Ronan,  of  Great  States ; 
Clyde  Eckhardt,  of  20th-Fox ;  James  Donohue, 
of  Paramount ;  Sam  Gorelick,  of  RKO ;  M. 
Shumow,  of  Warners ;  and  Harry  Kemptgen, 
of  MGM,  were  heard  prior  to  postponement. 

Balaban  and  Katz  has  intervened  for  its  Tivoli 
and  Shoretown  Theatres,  Chicago,  in  the  case 
of  the  Palace  Theatre,  Gary,  Indiana. 


Carroll's  $300,000  Suit  Stands 

Federal  Judge  Vincent  T.  Leibell  denied  Para- 
mount's  application  for  the  dismissal  of  Earl 
Carroll's  suit  for  $300,000  on  the  grounds  Para- 
mount's  "A  Xight  at  Earl  Carroll's"  was  of 
poor  quality ;  that  the  film  was  advertised  as 
produced  by  him,  and  that  the  company  refused 
to  change  the  title  or  withdraw  the  picture. 


Regional  Sales  Meet  for  Astor 

A  regional  sales  meeting  of  Astor  Pictures 
franchise  holders  has  been  called  by  R.  M. 
Savini,  president  of  the  company,  for  the  heads 
of  Eastern  division  distributors  to  meet  June  5th 
and  6th.  Representatives  from  Atlanta  to  Bos- 
ton and  as  far  ^^'est  as  Pittsburgh  and  Cleveland 
will  attend  the  meeting  at  which  new  sales 
policies  will  be  discussed  and  new  reissue  re- 
leases announced. 


NTS  Projection  Budget  Plan 

A  budget  plan  for  major  repairs  on  projection 
equipment  has  been  announced  by  Xational 
Theatre  Supply  Co.  The  plan  offers  exhibitors 
weekly  or  monthly  terms  spread  over  a  period 
after  a  nominal  down  paj'ment.  The  plan  is 
being  put  into  effect  in  the  28  branches  of  XTS. 


Disney  75  Per  Cent  War  Films 

Production  at  the  ^^"alt  Disney  studio  is  now 
75  per  cent  devoted  to  the  filming  of  pictures 
for  the  government.  A  total  of  between  75,000 
and  100.000  feet  of  films  dealing  with  war 
subjects  are  to  be  turned  out  by  Disney  this 
year  according  to  present  plans. 


"Bambi'  Trade  Shows  Set 

Trade  screenings  of  Walt  Disney's  "Bambi" 
have  been  set  by  RKO  for  May  25th  and  26th. 


ABOUT  A  ^ 

BIG  PICTURE 


FROM  the 
STORIES  of  th< 
THOUSANDS 
OF  heroes  i 
AMERICA 
AND  her^ 
ALLIES 
IN  these 
DAYS  when 
HEROISM  is  so  vitol  to 
OUR  existence,  REPUBLIC 
NOW  brings  you  one  tale  as 
BEAUTIFUL  as  It  is  dramatic. 
IT  is  called  "SUICIDE 
SQUADRON,"  and 
IT  will  thrill  you 
AS  only  a  truly 
GREAT  picture 
CAN.  With 
ANTON 
WALBROOK 
(ONE  of  the  greatest 
AND  best-loved  stars  of  the 
STAGE)  and  lovely  SALLY 
GRAY,  the  story  Is  magnificently 
PLAYED.  It  concerns  a  few  of  the 
REAL  patriots  of  gallant  Poland  — 
MEN  with  the  courage  to 
KEEP  fighting  when 
ALL  seemed  lost. 
MINGLED  with 
THE  glorious 
HISTORY  of  ^H, 
THESE 
VALIANT 
MEN  Is ; 
A  love- 
STORY  of 
POIGNANT 
BEAUTY. 
"SUICIDE 
SQUADRON"  will  thrill  you 
FROM  the  beginning  and  leave 
YOU  cheering  at  the  end. 
IN  dramatic  action,  in 
EMOTIONAL  appeal,  and  in 
ROMANTIC  interest, 
"SUICIDE  SQUADRON" 
IS  a 
SEE 


A  REPUBLIC  PICTURE 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


May  16.  1942 


PROGRAM  NOTES  FROM  THE  STUDIOS 

*  Flying  Tigers'  Flying;  Margie  Hart  is  Stirring  Them  Up/ 
Laughton  for  Anti-Nazi  Story/  Columbia  Steps  Up  'A'  Pace 


Columbia  stepped  up  its  A  pace  with  an- 
nouncement of  the  start  of  three  big  pictures. 
May  11  sees  shooting  on  "My  Sister  Eileen" 
with  Roz  Russell  leading,  Alexander  Hall 
directing,  and  Max  Gordon  producing.  Final 
casting  for  the  other  roles  is  not  complete 
and  the  studio  made  a  deal  with  "The  Ameri- 
can Druggist"  to  help  find  a  drug  clerk  to 
play  himself. 


Director  Dave  Miller  used  200  Qiinese 
extras  representing  guerrillas  in  opening 
"Flying  Tigers."  John  Wayne  and  John 
Carroll  are  members  of  the  A.V.G.;  Anna 
Lee  plays  the  femme  lead.  The  studio  built  a 
replica  of  the  Burma  flying  field  and  has  a 
fleet  of  P-40  planes,  built  of  material  not 
covered  by  priorities.  Ed  Grainger  is  produc- 
ing. This  week  the  company  goes  inland 
to  get  aerial  dogfight  sequences. 


When  Frank  McDonald's  option  was 
picked  up  by  Pine-Thomas,  it  was  for  "In- 
terceptor Command."  Now  there  are  three 
more,  the|  first  of  the  new  ones  to  be  "You 
Can't  Live  Forever." 


RKO  is  rushing  several  pictures  planned 
for  Tim  Holt.  Enlisted  as  an  air  cadet.  The 
first,  "Singing  Guns,"  will  include  Cliff  Ed- 
wards and  Joan  Barclay.  Les  Selander  will 
direct  and  Bert  Gilroy  produce. 


Goldwyn  is  starting  to  cut,  dub,  and  score 
"The  Pride  of  the  Yankees."  The  plan  is 
to  cut  two  and  three-quarter  hours  of  rough 
film  down  to  two  hours,  after  adding  a  few 
exterior  shots.  Teresa  Wright  (playing  Mrs. 
Lou  Gehrig)  cancelled  becoming  a  Mrs.  so 
these  shots  could  be  taken  and  now  Walter 
Brennan  is  oft  on  a  fishing  trip. 


Jack  Benny's  new  opus,  "George  Washing- 
ton Slept  Here,"  with  Ann  Sheridan  co-star- 
ring, has  been  moving  fast  at  Warners,  with 
William  Keighley  directing  and  Jerry  Wald 
producing.  The  cast  includes  Hattie  Mc- 
Daniel,  recently  named  permanent  Director 
of  Riverdale,  N.  Y.  Orphans'  Home,  and 
Chairman  of  a  subcommittee  for  Negro 
artists  in  the  Hollywood  Victory  Comm. 


M-G-M  announced  that  Red  Skelton,  "The 
Fox"  in  the  money  maker,  "Whistling  in 
the  Dark,"  will  reappear  as  "The  Fox"  in  a 
new  whistler  from  the  South,  "Whistling 
in  Dixie." 


About  May  18  William  Seiter  will  start 
direction  on  the  new  Fred  Astaire-Rita  Hay- 
worth  "Carnival  in  Rio."  This  one  will  have 
Xavier  Cugat's  orchestra  playing  some  new 
Jerome  Kern-Johnny  Mercer  music.  Pro- 
ducer is  Louis  Edelman. 


Jack  Oakie  is  readying  for  the  lead  in  a 
picture  that  Gregory  Ratoff  will  Produce- 
Direct  as  a  musical  based  on  the  old  New 
York  Winter  Garden.  Ratoff  will  use  twelve 
old-time  song  hits. 


We  are  told  by  RKO  that  Charles  Laugh- 
ton  will  appear  in  an  anti-Nazi  picture  to 
be  written  and  produced  by  Dudley  Nichols, 
and  directed  by  Jean  Renoir  of  "Grand 
Illusion"  fame.  Laughton  will  neither  leer^ 
sneer,  lounge  or  scrounge,  but  will  be  nor- 
mal even  in  the  face  of  the  Nazis. 


Monogram  signed  a  contract  with  Mooney- 
King  Productions  for  three  pictures.  The 
first  will  be  "Foreign  Agent"  written  by 
Mooney,  to  be  directed  by  William  Beaudine. 
Mooney  became  famous  by  going  to  jail  for 
refusing  to  tell  a  New  York  Grand  Jury  the 
source  of  his  information  for  some  articles 
in  a  N.  Y.  paper. 


Stepping  up  his  short  shooting  for  War- 
ners, Gordon  Hollingshead  has  productions 
rolling  in  New  York,  San  Francisco  and 
Oklahoma  simultaneously.  Jean  Negulesco  is 
"East"  at  West  Point;  Terrj^  Morse  is 
"South"  (?)  in  Oklahoma;  and  B.  Reeves 
Eason  is  "West"  at  San  Francisco.  There  is 
no  "North." 


Immediately  on  return  from  the  present 
"Hope"  tour.  Vera  Vague,  the  man-chasing 
comedienne  will  star  in  Republic's  "Hi, 
Neighbor."  Her  friends  know  her  as  Bar- 
bara Jo  Allen,  but  Armand  Schaefer,  pro- 
ducer, and  Carl  Hoeffle  and  Del  Porter, 
songwriters  of  "Pass  the  Biscuits,  Mirandy," 
will  have  to  call  her  Vera  Vague. 


Producer-Director  Sam  Wood  returned  to 
Paramount  Monday  (11)  to  continue  testing- 
players  for  "For  Whom  the  Bell  Tolls,"  the 
story  that  cost  plenty  of  sugar.  Gary  Cooper 
is  to  play  the  lead.  The  picture  is  so  impor- 
tant that  they've  been  testing  Vera  Zorina, 
Connie  Gilchrist,  and  Lenore  Ulric  for  parts. 
Sam  is  considering  the  formation  of  another 
unit  to  film  scenes  on  location,  while  he  goes 
on  with  interiors  at  the  studio. 


The  picture  "Now,  Voyager"  has  been  on 
location  with  a  cast  which  principals  Bette 
Davis,  Paul  Henreid,  Claude  Rains  and  Ilka 
Chase.  Production  is  by  Hal  B.  Wallis  and 
direction  by  Irving  Rapper.  Warren  Low 
did  the  film  editing. 


Mickey  Rooney  is  going  to  fill  the  title 
role  in  the  picturization  of  Rudyard  Kip- 
ling's classic,  "Kim."  Victor  Saville  will 
produce  this  new  Indian  locale. 


Readies  Two  Crosby  Starrers 

Producer  Paul  Jones  came  in  from  New  York 
this  week,  to  start  preparations  on  two  Bin  ' 
Crosby  pictures  "Manhattan  at  Midnight"  and 
"True  to  Life,"  for  Paramount. 


TITLE  CHANGES 

Born  to  Be  Bad  (MGM)  now  Calling  Dr.  Gillespie. 
Seven  Sisters   (MGM)   now  Seven  Girls. 
Public  Enemies  (Rep.)  now  Gangs  of  the  City. 


LIVING  HIS  ROLE 

Jack  Benny,  getting  into  the  atmosphere  for  his 
role  at  Warner  Bros,  studio  for  "George  Wash- 
ington Slept  Here,"  acts  out  the  title  of  the  pic- 
ture with  the  aid  of  his  lovely  hostesses;  June 
Millarde,  Jean  Ames,  Ann  Corcoran,  Juanita 
Stark  and  Dolores  Moran. 

HOLLYWOOD 
STUDIO 
ROUIVD-UP 


Five  new  productions  went  into  work  be- 
fore the  cameras  at  five  of  Hollywood's  stu- 
dios this  week.  The  new  ones  in  work  are  as 
follows. 


COLUMBIA 

SHOTGUN  GUARD— Principals:  Charles  Starrett, 
.\rthur  Hunnicutt,  Jimmy  Davis.  Director,  William 
Berke. 


MGM 

ox  TRAIN — Principals:  Dean  Jagrger,  Barry  Nelson, 
Donald  Meek.    Director,  Edward  Cahn. 


PRODUCERS 

TUMBLEWEED  TRAIL— Principals :  Bill  "Cowboy 
Rambler"  Boyd,  Lee  Powell,  Art  Davis.  Director, 
Peter  Stewart. 


20th  CENTURY-FOX 

BERLIN  CORRESPONDENT— Principals:  Virginia 
Gilmore,  Dana  Andrews,  Mona  Maris.  Director,  Eugene 
Forde. 


UNIVERSAL 

I  WANT  TO  DANCE— Principals:  Andrews  Sisters, 
Grace  McDonald.  Peggy  Ryan.  Director,  Edward  F. 
Cline. 


Warner  Studio  Employees  to 
Make  Mass  Blood  Donation 

On  May  23rd,  a  cross-section  of  Warner 
Bros,  employees,  from  players  to  laborers, 
will  make  a  mass  blood  donation  to  the  Los 
.A.ngeles  Chapter  of  the  American  Red  Cross 
bank.  The  occasion  will  mark  the  first  use  of 
the  local  chapter's  new  mobile  unit,  which  will 
so  to  the  studio  with  cots,  refreshments  and 
bleeding  equipment.  The  director  of  the  local 
chapter's  unit  visited  Ann  Sheridan  on  the 
"George  Washington  Slept  Here"  set  and  told 
her  that  pictures  of  her  giving  her  blood  to  the 
Red  Cross  did  more  to  increase  the  number  of 
blood  donors  than  any  other  single  publicity  aid. 


May  16,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


Arthur  Greenblatt,  vice-president  in  charge  of  sales  for  Producers  Releasing  Corporation,  addressing  the 
company's  second  Annual  Convention  in  Hollywood,  discussed  the  new  season's  product  which  consists 
of  24  features,  divided  into  three  selling  groups,  and  18  Westerns.  The  first  production,  "Baby  Face 
Morgan."  will  go  into  production  in  June.  At  the  speakers  table  are  Leon  Fromkess,  0.  Henry  Briggs, 
Greenblatt  and  Louis  Charninsky,  Dallas  Manager  for  Interstate  Theatres. 


WANDERING 

AROr]\D 
HOLLYWOOD 

Ye  Cub  dropped  up  to  Margaret  Ettinger's 
office  to  see  Mr.  Strauss.  With  the  gift  for 
understatement  of  the  English  he  let  this  young- 
ster know  that  Technicolor  is  busier  than  ever. 
We  got  to  schmoozing  about  the  English  and 
advertising,  and  he  told  us  some  good  gags, 
never  smiling  with  more  than  his  eyes.  "The 
English,"  he  said,  "have  no  faith  in  any  article 
or  firm  that  they  haven't  heard  of  all  their 
lives.  That's  why  the  big  companies  who  have 
no  goods  to  sell  now,  are  continuing  their 
advertising.  If  they  stop  now  and  give  the 
American  public  a  chance  to  forget  them, 
when  they  try  to  come  back  they  will  be  some- 
thing old  trying  to  come  back." 


At  Paramount,  Ella  Boros  took  Ye  Cub  by  the 
hand  and  led  him  around.  At  lunch  saw  the 
usual  number  of  screwy  Costumes,  preachers, 
soldiers,  cowboys,  bad  men — all  having  lunch 
together.  Directors,  producers,  and  stars  sit  at 
different  tables  from  the  players,  for  in  Holly- 
zvood  there  is  a  caste  system.  George  Brown, 
head  of  Publicity,  came  along  and  shook  hands 
and  told  us  he  was  feeling  better  (he  looked 
like  Tarsan,  he  was  so  big  and  healthy)  .  Then 
we  marched  on  to  Ed  Small  Productions,  where 
Al  Vaughan  holds  the  Chair  of  Publicity. 


We  were  up  to  Republic  later  in  the  week — 
lunched  with  Compton,  Abarbanel,  Co.,  who, 
with  Saal,  are  Republic's  publicity — and  we  met 
Judy  Canova.  She's  far  from  funny  looking, 
we  thought,  and  got  ourselves  a  still  to  prove 
it.  Then  we  met  Joe  E.  Brown,  who's  worrying 
about  the  White  Sox.  When  we  finished  lunch 
and  started  for  the  lot,  we  were  walking  behind 
Joe  Santley,  director,  and  Jerome  Cowan  and 
Anne  Jeffrey,  from  "Lazybones."  An  old  open 
Ford  scooted  by,  packed  twelve  young  boys  to 
the  can,  and  they  let  out  a  terrific  holler.  Anne 
was  dressed  in  night  club  style  and  the  kids 
spotted  the  lace  stockings  and  outfit.  The  tin 
can  whizzed  around  the  block  and  the  kids  were 
right  behind  the  trio  awooping  it  up. 


On  the  Monogram  lot,  xce  met  Margie  Hart, 
the  shaker.  She  was  surrounded  by  the  scenery 
for  "Lure  of  the  Islands."  and  vl'c  asked 
zi'hether  she  thought  her  wiggle  had  the  South 
Seas  touch.  She  told  us  it  was  different  from 
the  natives'  because  hers  was  part  Irish.  Also 
met  Gale  Storm,  a  cute  little  trick  who  has  a 
part  in  the  picture,  and,  zve  understand,  zvoivs 
them  zvith  her  singing  and  stuff'. 


When  Welles  came  to  Hollywood,  and  we 
don't  mean  Sumner,  we  heard,  all  the  way 
back  east,  that  there  were  too  many  "Yes"  men 
in  Hollywood  and  he  wouldn't  stand  for  it. 
Just  saw  some  of  his  publicity  releases  and, 
when  it  comes  to  "Yessing,"  Hollywood  has 
plenty  to  learn.  The  release  is  about  "Emperor"' 
Orson's  visit  to  South  America.  (We're  sur- 
prised they  don't  use  small  letters  for  South 
America.) 


Lubitsch-Raphaelson  Original 

Ernst  Lubitsch  will  direct  an  original  stor\- 
to  be  written  for  20tii-Fox  by  Samson  Raphael- 
son,  the  author  of  the  current  New  York  stage 
play  "Jason."  Rapliaelson'  has  recently  been 
signed  by  the  studio  to  write  the  story  and 
I-iibitscli  will  drop  the  plan  to  direct  "Self-Made 
Cinderella." 


BUY  WAR  SAVINGS  BONDS 


Columbia  and  Redbook 
Working  Together 

As  an  opening  gun  in  a  so-called  billion  dollar 
exploitation  of  Columbia's  "Cover  Girls"  which 
is  to  star  Rita  Hayworth,  Redbook  will  have 
a  four-page  layout  in  the  June  issue  and  the 
cover  will  supplement  that  with  a  pose  of 
Anita  Colby,  topflight  model  who  is  representing 
Columbia  in  contacts  with  the  fifteen  national 
magazines  which  will  select  as  many  cover  girls 
to  make  screen  debuts  in  the  picture. 

Columbia  is  sending  reprints  of  two  of  the 
four  pages  to  15,000  exhibitors,  and  copies  of 
the  full  magazines  to  all  its  exchanges. 


MiA..    S Uaiuma*t   Q aed. 


Dear  Mr.  Exhibitor's  Wife: 

If  you  can  spare  some  time  from  your  routine  duties, 
I'd  like  to  have  you  join  me  today,  because  I  know 
you'll  get  a  kick  out  of  visiting  at  Universal's  lot 
where  they  are  shooting  a  scene  for  "Love  and  Kisses, 
Caroline." 

Why  this  lot  and  this  particular  scene?  Well,  Bob 
Moak,  unit  man,  tells  me  it's  one  of  the  most  mag- 
nificent sets  ever  dreamed  up  by  Jack  Otterson,  the 
art  director,  who  says  they  are  10  years  ahead  of  the 
times.  So  .  .  .  let's  hurry,  we  don't  want  to  miss 
anything. 

Here  we  are,  and  first  thing  we  see  as  we  enter 
the  sound  stage  is  a  gorgeous  entrance  hall — it's  sup- 
posed to  belong  to  an  18-room  mansion  ovroed  by 
Kay  Francis.  There  at  the  left  is  an  eye-taking  chest 
— looks  old,  but  it's  new  wood  with  ridges  and  "age 
marks"  cut  in  it.  What  floors,  eh!  They're  masonite; 
shiny — and  hard  to  keep  clean.  But  look  up  there  to 
the  right.  That  staircase  is  more  than  just  interest- 
ing, for  the  uprights  holding  the  banister  are  made  of 
large,  glass  ash-trays — bought,  mind  you,  at  the  five- 
and-ten.  The  same  ash-trays  have  been  used  instead 
of  grillwork  in  the  entrance  door. 

But  look!  Here's  the  star  of  the  picture — Diana 
Barrymore,  a  very  talented  young  lady,  for  besides 
proving  histrionic  ability  by  running  the  gamut  from 
age  12  to  82  in  the  picture,  Diana  also  designed  at 
least  six  of  the  gowns  she  wears  in  the  film.  One 
outfit,  a  brown  suit  with  mink  sleeves  and  a  mink 
hat  to  match,  is  especially  smart.  She's  wearing  that 
outfit  now  as  she  enters  the  house  and  sees  the  place 
filled  with  flowers — remarks  to  the  housekeeper:  "It 
looks  like  an  opening  night  in  a  meat  market."  She 
finds  everything  changed,  for  she  doesn't  know  that  her 
mother,  Kay  Francis,  has  a  new  suitor — John  Boles, 
and  that  he  has  been  told  that  she,  Diana,  is  only 
twelve  years  old;  a  little  ruse  of  Kay's  to  make  John 
think  she  is  younger  than  she  is.  Story  sounds  in- 
teresting,  doesn't  it? 

Too  bad  we  can't  stay  and  see  more,  but  it's  get- 
ting late  and  I've  got  to  get  back  to  the  office.  Be- 
sides which  I  imagine  you  have  lots  to  do.  So,  we'll 
both  just  have  to  wait  and  see  the  rest  in  the  picture. 

Hope  you  enjoyed  the  visit  enough  to  join  me  again 
next  week. 

Ann  Lewis 


Universal  Production 
Goes  into  High  Gear 

Three  major  features  and  a  serial  were 
started  at  Universal  last  week.  Seven  produc- 
tions are  now  shooting,  thirteen  editing  and 
six  are  being  readied  for  filming  in  the  near 
future. 

New  starters  include  "Deep  in  the  Heart  of 
Texas,"  "Sherlock  Holmes  Saves  London,"  "I 
Want  To  Dance,"  a  new  Andrews  Sisters  and 
"Adventures  of  Smilin'  Jack,"  chapter-film 
based  on  the  comic  strip  of  the  same  title. 

Preparing  to  start  soon  is  the  next  Deanna 
Durbin  picture,  "Call  Me  Yours,"  under  the 
direction  of  Jean  Renoir  and  the  production 
guidance  of  Bruce  Manning.  Among  others 
being  readied  for  early  production  are  Walter 
Wanger's  technicolor  picture  "Arabian  Nights," 
with  Maria  Montez,  Jon  Hall  and  Sabu. 


White  Cargo  Gets  Another  Whirl 

The  perennial  favorite  "White  Cargo"  will 
be  redone  by  Metro.  It  is  the  story  of  the 
white  man's  degeneration  in  the  tropics.  Hedy 
Lamarr  plays  the  part  of  Tondelayo,  a  native 
Polynesian  who  charms  a  newcomer  to  the 
jungle  post.  Walter  Pidgeon  will  play  opposite 
her  and  Frank  Morgan  will  play  one  of  the 
top  supporting  roles. 


Lou  Smith  at  Universal 

Universal  announced  that  Lou  Smith  would 
be  its  new  studio  publicity  director.  John 
Joseph,  who  has  been  handling  the  studio  pub- 
licity will  devote  himself  to  his  duties  as  direc- 
tor of  advertising  and  publicity.  J.  W.  (Pete) 
Dailey,  who  was  with  Smith  at  Columbia,  and 
Paul  Speegle  of  the  San  Francisco  Chronicle, 
go  along  with  Smith  to  do  unit  work. 


Al  Green  Draws  Term  Ticket 

Latest  addition  to  Columbia's  growing  list  of 
directors  is  Alfred  E.  Green,  who  was  signed 
by  the  studio  on  a  long  term  contract.  Green 
recently  completed  "Meet  the  Stewarts"  at 
Columbia  for  Producer  Robert  Sparks,  with 
William  Holden  and  Frances  Dee  teamed  in 
the  stellar  roles. 


"Little  Tokyo,  U.  S.  A." 

June  Duprez  will  play  an  important  role  in 
20th  Century-Fox's  "Little  Tokyo,  U.  S.  A.," 
which  is  to  be  directed  by  Otto  Brower  from  a 
script  by  George  Bricker,  production  on  which 
started  this  week. 


Moppet  in  "The  Pied  Piper" 

Julika  Aipar,  seven-year-old  daughter  of  Gita 
Alpar,  Hungarian  stage  and  operatic  star,  is  to 
make  her  screen  debut  in  "The  Pied  Piper,"  the 
20th  Century-Fox  production  in  which  Monty 
Woolley  will  head  the  cast. 


Page  26  SHOWMEN'STRADEREVIEW  May  16,  1942 


Pacific  Frontier  (Informative) 

Vita.  (7110)  Broadway  Brevities  No.  10 

20  mins. 

This  timely  subject,  in  technicolor,  shows  the 
Islands  of  the  Pacific  as  they  were  in  the  days 
before  the  so-sorry  Jap  started  the  devastating 
war  machine  that  has  made  a  pile  of  debris  of 
most  of  the  beauty  the  footage  pictures.  The 
roving  cameraman  takes  the  spectator  to  the 
places  that  have  been  making  the  headlines  and 
shows  the  beauties  of  man  and  nature,  as  well 
as  the  peaceful  pursuits  of  the  inhabitants  that 
have  all  fallen  victims  of  the  War  Gods.  Ha- 
waii, the  Philippines,  Singapore,  the  Malay 
Penninsula,  India,  Java,  and  Australia  are  all 
featured. 

Emil  Coleman  and  Orchestra 

(Very  Good) 

Vita.  (7509)  Melody  Masters  No.  9   10  mins. 

Unusual  production  values  and  fine  examples 
of  odd-angle  photography  and  shadow  ei¥ects 
lend  emphasis  and  enjoyment  to  the  fine  musical 
offerings  of  this  talented  and  versatile  dance 
aggregation.  The  numbers  featured  are  not  of 
the  popular  order  but  seldom  heard  semi-ballad 
compositions,  rendered  with  smoothness  and  in- 
strumental blending  that  lulls  the  listener  into 
a  state  of  complete  contentment.  There  is  just 
enough  novelty  dance  accompaniment,  inserted 
at  intervals,  to  give  the  film  a  touch  of  variety. 
Jean  Negulesco  directed. 


Rocky  Mountain  Big  Game  (Good) 

Vita.  (7407)  Sports  Parade  No.  7      10  mins. 

A  hunting  trip  in  the  Canadian  Rockies  and 
a  peek  at  some  of  Dame  Nature's  most  pic- 
turesque and  colorful  handiwork  with  glimpses 
of  the  big  and  little  animals  that  frequent  the 
country.  Mike  and  Helen  Lerner,  world  famous 
big  game  hunters,  go  after  a  couple  of  speci- 
mens of  big  horn  sheep  and  content  themselves 
with  firing  their  camera  at  the  bear,  caribou, 


(Released  Saturday,  May  16) 

PARAMOUNT  (No.  75) — "Railer"  train  travels  on 
highways  or  tracks;  U.  S.  soldiers  parade  in  Guatemala; 
Candidates  at  work  in  officers'  school  at  Miami  Beach ; 
U.  S.  Troops  in  Hawaii  select  typical  sweetheart; 
Baseball  at  San  Quentin  Prison ;  Belmont  Park  open- 
ing; Women's  Bowling  Congress;  Gas  rationing. 

MOVIETONE  (Vol.  24,  No.  72)— FDR  greets  Philip- 
pine President  Quezon;  Captain  Robinson  of  Marble- 
head  describes  trip ;  Snowstorm  in  South  Dakota ;  Big 
log  drive  in  Maine;  Marines  training  in  gliders;  Air 
Cadets  training;  Belmont  Park  opening;  Women's 
Bowling  Congress:   Gas  rationing. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  270)— Soviets 
battle  on  Crimea  Front;  Gas  rationing;  Marines  train- 
ing in  gliders;  "Railer"  train  travels  on  highways  or 
tracks;  FDR  greets  Philippine  President  Quezon; 
Big  log  drive  in  Maine;  Miami  hotels  become  barracks 
for  Air  Cadets ;  Field  Artillery  getting  ready  for  action ; 
Belmont  Park  opening;  U.  S.  Troops  in  Hawaii  select 
typical  sweetheart. 

PATHE  (Vol.  13,  No.  75)— FDR  greets  Quezon;  Gas 
rationing;  U.  S.  soldiers  parade  in  Guatemala;  Army 
mules  carry  supplies;  "Railer"  train  travels  on  high- 
ways or  tracks;  Stiff  work  at  Air  Cadets  Training 
School;  U.  S.  Troops  in  Hawaii  run  typical  sweetheart 
contest;  Big  log  drive  in  Maine. 

UNIVERSAL  (Vol.  15,  No.  84)— Gas  rationing;  Train 
wreck  in  Cleveland;  U.  S.  soldiers  parade  in  Guatemala; 
Miami  hotels  become  barracks  for  Air  Cadets;  Marines 
training  in  gliders;  "Railer"  train  travels  on  highways 
or  tracks;  Music  Festival  in  Atlanta;  Belmont  Park 
opening;    Women's    Bowling  Congress. 


mountain  goats,  elk  and  other  animals  that  hap- 
pen to  cross  their  path.  The  narration  is  well 
handled  and  the  color  photography  lends  its 
usual  splendor  to  these  films  of  the  great  out- 
doors. 


The  Draft  Horse  (Funny) 

Vita.  (7718)  Merrie  Melodies  No.  8     7  mins. 

The  attempts  of  the  goofy  horse  to  enlist  in 
the  army  result  in  comical  and  amusing  action 
that  is  certain  to  bring  loud  guffaws  from  any 
audience.  The  friendly,  mis-shapen  equine  has 
a  lot  of  trouble  with  his  physical  examination — 
particularly  when  he  is  ordered  to  strip  by  the 
commanding  officer — and  is  rejected.  On  his 
way  back  to  the  plow  he  sits,  sorrowfully  re- 
flecting on  his  imperfections,  in  the  woods  that 
happen  to  be  part  of  the  terrain  of  a  sham 
battle  and  when  he  manages  to  get  away  from 
the  shot  and  shell  he  is  content  to  knit  for  the 
fighting  men.  Leon  Schlesinger  produced. 

The  Wacky  Wabbit  (Funny) 

Vita.  (7717)  Merrie  Melodies  No.  17   7  mins. 

Elmer,  the  lisping  fat  man,  is  invading  the 
field  of  prospectors  and  singing  happily  on  his 
way  to  the  gold  fields  when  he  encounters  the 
screwy  rabbit.  There  follows  an  array  of  dizzy 
and  crazy  situations  with  Elmer  getting  the 
worst  of  every  encounter  with  the  wiley  prank- 
ster. Bugs  Bunny.  Particularly  funny  is  the 
sequence  where  Elmer  tries  to  blast  and  always 
finds  the  dynamite  being  hurled  out  of  the  hole 
at  him. 


Donald  Gets  Drafted         (A  Scream) 

RKO  (24,103)  Disney  Cartoon  No.  3     9  mins. 

Donald  gets  an  induction  notice.  As  he 
pauses  before  Army  headquarters,  preparatory 
to  enlistment,  the  pictures  of  the  hostesses  in 
the  Air  Corps  intrigue  him.  But  after  his  ex- 
amination by  the  Army  doctors,  a  process  during 
which  there  are  many  laughs,  he  is  sent  to  the 
infantry,  much  to  his  dismay.    The  tough  top- 


(Released  Wednesday,  May  13) 

MOVIETONE  (Vol.  24,  No.  71) — Pictorial  illustra- 
tion of  American- Japanese  naval  battle  in  Coral  Sea; 
War  Department  reveals  Japanese  cities  were  bombed 
by  U.  S.  Army  planes;  Churchill  warns  Nazis  against 
use  of  gas  in  Russia;  President  of  Peru  greeted  by 
Roosevelt;  President  Quezon  of  the  Philippines  reaches 
U.  S. ;  Lieut.  Bulkeley  and  companions  tell  how  they 
sank  Japanese  cruiser;  Navy  Relief  baseball;  Alsab 
wins  Preakness. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  269)— Coral 
Sea  victory  stirs  the  nation ;  President  Quezon  of  the 
Philippines  in  U.  S.  to  establish  government;  Lieut. 
Bulkeley  and  companions  tell  how  they  sank  Japanese 
cruiser ;  Roosevelt  greets  Peru's  President ;  Baseball 
enriches  Navy  Relief;  Alsab  wins  Preakness. 

PATHE  (Vol.  13,  No.  74) — Roosevelt  greets  Peru's 
President;  U.  S.  and  Peru  sign  trade  treaty;  New 
pursuit  plane  tested ;  Mass  production  of  Army  jeeps ; 
Lieut.  Bulkeley  and  companions  tell  how  they  sank 
Japanese  cruiser;  Cadets  join  merchant  marine;  Presi- 
dent Quezon  of  the  Philippines  arrives  in  U.  S.;  Alsab 
wins  Preakness:  Students  form  Navy  squadron  (At- 
lanta and  Charlotte  only) . 

UNIVERSAL  (Vol.  IS,  No.  83)— Roosevelt  greets 
Peru's  President;  Lieut.  Bulkeley  and  companions  tell 
how  they  sank  Japanese  cruiser;  Capt.  Wheless  visits 
plane  plant;  New  pursuit  plane  tested;  Last  of  Japanese 
quit  West  Coast ;  Baseball  enriches  Navy  Relief ;  Alsab 
wins  Preakness. 

PARAMOUNT  (No.  74) — Roosevelt  greets  Peru's 
President;  Mothers  visit  Army  camps;  Mass  farewells 
for  selectees  in  New  Jersey;  New  pursuit  plane  tested; 
President  Quezon  of  the  Philippines  arrives  in  U.  S. ; 
Lieut.  Bulkeley  relates  experiences;  Baseball  enriches 
Navv  Relief;  Bob  Hope,  Bing  Crosby  aid  Navy  Relief 
in  Chicago;  Alsab  wins  Preakness. 


sergeant  is  almost  too  much  for  Donald,  who 
finally  goes  berserk  when'^fie  is  attacked  by  ants, 
while  forced  to  stand  at  attention.  This  is  one 
of  Disney's  best  and  should  be  much  appreciated 
these  days. 

Cruise  Sports  (Out  of  Date) 

RKO  (24,309)  Sportscope  No.  9         8  mins. 

It  will  be  hard  to  generate  any  interest  in  this 
subject,  since  it  obviously  deals  with  pre-War 
activities,  which  should  not  be  considered  until 
the  war  is  won.  All  of  the  various  sports,  in- 
dulged in  while  sailing  to  Chile  on  a  Grace  liner 
are  depicted  in  considerable  detail.  Such  games 
as  deck  tennis,  shuffle  board,  pool,  etc.,  are 
among  the  sports  shown  which  used  to  be  en- 
joyed on  shipboard.  Today,  the  commentator 
adds,  shipping  is  a  grim  and  serious  business. 
Frederic  Ullman,  Jr.,  produced. 

Wedded  Blitz  (Funny) 

RKO  (23^704)  Leon  Errol  No.  4         18  mins. 

Leon  has  just  been  married,  and  the  neighbors 
are  snooping.  When  he  comes  home  to  lunch 
in  his  studio  makeup,  they  think  it  is  another 
man.  That  night  he  again  comes  home  in  a 
different  makeup.  Soon  the  neighbors  visit  him 
at  the  studio  to  inform  him  of  the  results  of  their 
spying.  So  that  night,  one  of  the  neighbors 
waits  with  a  shotgun,  and  when  Leon  in  his 
makeup  as  a  Frenchman  comes  home,  he  shoots 
him.  It's  a  funny  picture  and  should  be  good 
for  a  lot  of  laughs.  Bert  Gilroy  produced  and 
Henry  James  directed. 


Inferior  Decorator  (Funny) 

RKO  (23,405)  Edgar  Kennedy  No.  5    17  mins. 

About  to  shoot  some  golf,  Edgar  is  informed 
he  is  in  the  interior  decorating  business  with 
his  wife,  mother-in-law  and  ibrother-in-law.  They 
get  a  phone  call  to  decorate  an  apartment,  but 
when  Edgar  writes  down  the  address  his  mother- 
in-law  rubs  it  out.  As  a  result,  they  go  to  the 
wrong  house  and  practically  tear  it  to  pieces, 
with  Edgar  frequently  falling  into  a  tub  of 
mortar,  taking  with  him  much  of  the  furniture 
each  time.  The  action  allows  Kennedy  to  do 
his  slow-burn  act  on  a  number  of  occasions. 
Bert  Gilroy  produced  and  Clem  Beauchamp  di- 
rected. 


Eenie,  Meenie,  Miney,  Moe 

Patrons  of  the  Belmar,  Pittsburgh,  were 
asked  to  "pick  out  the  type  of  gun  that  killed 
Johnny  Eager"  from  a  display  of  arms  in  the 
theatre  lobby  arranged  by  Lige  Brien  for  his 
engagement  of  "Johnny  Eager."  He  also  had 
newsboys  distribute  2500  extras  on  the  film. 


Go  After  Juke  Box  Operators 

The  current  issue  of  Phono-Graphic,  publi- 
cation of  RCA  Victor,  devotes  a  full  page  to 
music  and  scene  stills  from  "Ship  Ahoy."  The 
periodical  goes  to  10,000  juke  box  operators, 
and  provide  numerous  tie-up  opportunities  with 
them. 


Passes  for  Largest  Lists 

Guest  tickets  were  awarded  to  radio  listeners 
submitting  the  largest  lists  of  famous  Vir- 
ginians as  part  of  the  "Vanishing  Virginian" 
campaign  executed  by  Robert  Wanamaker, 
Liberty,   Sharon,  Pa. 


.  .  NEWSREEL    SYNOPSES  .  . 


Max  16.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


MAN'S  WORLD  (Col.j  Drama.  Principals: 

Roger  Pryor.  William  Wright,  ^.larguerite 
Chapman,  Larry  Parks.  Wynne  Gibson.  Plot: 
A  nurse  who  witnessed  a  gang  murder,  is 
abducted  and  left  in  the  care  of  the  leader"? 
old  flame.  When  an  accident  occurs  at  one 
of  the  mines  in  the  neighborhood,  her  han- 
dling of  one  particular  case  wins  her  the 
approval  of  an  honest  engineer,  who  had 
thought  her  one  of  the  gang.  Free  to  go, 
after  the  gang  leader  is  disposed  of,  another 
accident  uncovers  some  Xazi  agents  and  a 
great  vein  of  ore.  She  gets  to  work  helping 
the  engineer  straighten  things  out.  Director, 
Charles  Barton. 

APACHE  TRAIL  (MGM)  Western.  Prin- 
cipals: AMlliam  Lundigan.  Llovd  Xolan, 
Donna  Reed.  Ann  Avers,  Chill  Wills.  Plot: 
An  outlaw  and  the  manager  of  a  £tage  sta- 
tion are  brothers.  The  outlaw  is  after  the  gold 
being  guarded  by  his  brother,  so  lie  resort? 
to  trickery-,  but  to  no  avail.  Indian;  attack 
and  demand  the  outlaw,  but  his  b-other  in- 
sists on  law  and  order.  When  the  outlaw 
tries  to  escape,  the  Indians  get  him.  Di- 
rector, Richard  Rosson. 

GLASS  KEY  (Para.)  Mystery.  Principals: 

Allan  Ladd,  Brian  Donlevj-,  Bonita  Gran- 
ville, Veronica  Lake,  Moroni  Olsen.  Plot: 
A  political  boss,  who  has  fallen  in  love  with 
an  honest  candidate's  daughter,  takes  the  rap 
for  the  murder  of  her  brother.  His  lieutenant, 
however,  knowing  he  is  innocent,  forces  the 
issue  and  traps  the  honest  candidate  into 
confessing  he  killed  his  own  son  by  accident. 
Director,  Stuart  Heisler. 

SEVEN  GIRLS  (MGM)  Drama.  Principals: 

\'an  Heflin.  Kathryn  Grayson,  Marsha  Hunt. 
Ann  Rutherford.  Cecilia  Parker,  Frances  Rae- 
burn.  Plot:  The  oldest  of  seven  sisters,  a 
spoiled,  stage-struck  beaut}',  falls  for  a  visit- 
ing reporter,  who  happens  to  be  in  love  with 
her  sister.  The  girls'  father,  believing  its 
number  one  the  reported  loves,  tries  to  help 
the  romance  along,  but  the  other  six  sisters 
gang  up  on  the  gal  and  break  everything  up. 
Things  work  out  well,  however,  for  the  pic- 
ture ends  with  seven  couples  walking  up  the 
aisle.   Director,  Frank  Borzage. 

ROAD  TO  MOROCCO  (Para.j  Comedy. 
Prmcipals:  Bing  Crosby.  Bop  Hope,  Dorothv 
Lamour,  Dona  Drake,  Anthony  Quinn, 
Vladimir  Sokoloff,  Leon  Belasco.  Plot:  Bing 
and  Bob  get  mixed  up  with  a  princess  and 
a  desert  sheik.  The  usual  difficulties  ensue 
.  .  .  such  as  making  a  wish  on  a  ring  given 
them  by  the  princess  and  hav-na  the  wish 
granted  and  Bob  being  turned  into  a  mon- 
key for  a  while.  They  trick  the  sheik's  enemv 
into  fighting  him;  then  pull  the  tent  down 
over  the  both  of  them  and  escap-  with  the 
princess  and  her  handmaiden;  one  for  each. 
Director,  David  Butler. 

VENGEANCE  OF  THE  WEST  (Col.  i 
Western.  Principals:  Bill  Elliott,  Tex  Ritter, 
Frank  Mitchell.  Adele  Mara.  Plot:  Gold 
shipments  seem  to  be  the  only  loot  being 
taken  by  a  mysterious  bandit,  so  a  California 
Ranger  is  sent  to  run  down  the  desperado. 
When  the  Ranger  learns  that  it  is  a  case  of 
revenge,  and  that  the  men  who  own  the  gold 
were  a_  couple  of  crooks  he  permits  the 
"bandit"  to  escape.  Director,  Lambert 
Hillyer. 

ORCHESTRA  WIFE  (Fox)  Drama-with- 
Music.  Principals:  George  Montgomery, 
Lynn  Bari.  Cesar  Romero,  Glenn  Miller. 
Ann  Rutherford.  Plot:  The  glamour  at- 
tached to  a  musician's  life  causes  a  romantic, 
swmg  addict  to  marry  a  member  of  Glenn 
Miller's  band.  She  is  quickly  disillusioned 
by  the  idle,  gossiping  wives  of  the  other  men. 
Because  of  them,  she  and  her  husband  sepa- 


rate. To  get  even  she  gives  them  a  dose  of 
their  own  medicine  and  breaks  up  the  entire 
outfit.  But  she  becomes  remorseful  and  sets 
everything  straight  again.    Director,  Archie 

Ma^-o. 

PARDON  MY  SARONG  (Univ.)  Comedy. 
Principals:  Bud  Abbott  Lou  Costello,  Vir- 
ginia Bruce,  Robert  Paige.  Plot:  As  bus 
drivers,  the  bo^-s  take  on  a  cross-country 
jaunt  and  wind  up  on  the  wrong  side  of  the 
law.  They  escape  on  board  a  yacht  that  is  in 
a  sailing  race  and  a  hurricane  blows  it  off 
its  course,  landing  it  on  an  uncharted  island. 
They  help  the  natives  get  out  of  the  spell 
woven  over  them  by  a  menacing  character  .  .  . 
and  then  sail  for  home  with  treasure  from 
the  grateful  people.  Director,  Erie  C.  Kenton. 

DANGER  IN  THE  PACIFIC  (Univ.) 
Drama.  Principals:  Leo  Carrillo,  Andy  De- 
vine,  Don  Terry,  Louise  Albritton.  Plot:  A 
scientist-explorer  and  his  cameraman  leave 
on  an  expedition  into  the  jungle,  to  find 
a  drug  said  to  cure  paralysis.  Arrived 
there,  they  are  overpowered  by  an  Axis  agent, 
who  is  in  charge  of  a  secret  munitions  com- 
pound. Thejr  manage  to  free  themselves  and 
then  destroy  the  Nazis  and  their  secret  com- 
pound. Director,  Lewis  D.  Collins. 

LONE  WOLF  IN  SCOTLAND  YARD 
(Col.)  Spy.  Principals:  Warren  William, 
Eric  Blore,  Hillary  Brooke,  Thurston  Hall. 
Plot:  The  Lone  VVolf  helps  Scotland  Yard 
and  the  British  Intelligence  outwit  a  group 
of  Xazi  agents,  one  of  whom  is  the  assistant 
head  of  their  own  department.  Plans  for  a 
defense  beam  detector,  vital  to  the  defense  of 
London,  are  kept  from  the  Xazis  by  one  of 
the  Lone  Wolf's  deft  switches.  Director,  Ed- 
ward Dmvtrvk. 


by  Jock  MacGregor 


The  inevitable,  never  to  be  omitted  English 
topic  (weather J  has  taken  second  place  to  cine- 
ma box-office  success. 

Think  of  it  1  Some  24  million  are  visiting 
British  cinemas  weekly ;  five  millions  over  the 
peace  time  peak. 

This  is  grand,  but  we  must  ask  ourselves  sin- 
cerely : — Are  we  making  the  most  of  this  unex- 
pected gift? 

The  answer.  I  fear,  is  XO.  Too  many  are 
sitting  back,  rubbing  their  hands  and  putting  on 
any  old  show. 

In  recent  weeks,  I  have  toured  the  country 
widely.  Too  often  I  saw  callousness  in  pres- 
entation.  Rarely  did  I  find  a  suitable  show. 

Admittedly  there  is  a  shortage  of  product 
and  staffs,  but  that  is  no  excuse  for  badly  bal- 
anced programs,  and  smug  indifference  towards 
patrons. 

The  new  public  is  entirely  due  to  conditions, 
not  to  better  pictures.  Properly  welcomed  with 
courtesy  and  well  chosen  programs,  they  might 
become  life-long  movie  addicts.  As  it  is  many 
are  eagerly  awaiting  the  days  when  the  lights 
will  shine  again  and  there  will  be  other  places 
to  visit. 

One  of  the  film  world's  shorter  sighted  poli- 
cies is  its  treatment  of  the  Services.  The  boys 
in  the  isolated  gun  sites  and  camps  looked  for- 
ward to  the  rare  visit  of  the  travelling  cinemas. 

Grim  as  the  civvy  shows  are,  these  programs 
are  worse.  Even  when  I  present  them  free,  onlv 
a  handful  turn  up.  They  have  seen  so  many 
dud  shows  that  they  prefer  a  cup  of  tea. 

These  shows  are  damaging  the  movies'  repu- 
tation when  they  should  be  enhancing  it.  Some- 
thing must  be  done  here. 


AsTOR  Pictures 


7: 


FEATURETTE- 3800  ft, 
SCREEN  TIME  40M/«</r£S 


FULL  LOBBY  DISPLAY 


ADVANCE  TRUURS 
BANNERS  140x60 

NATIONAL  SCREEN 


Atlanta — Astor 

Boston — Northeastern 

Buffalo — Pam-0 

Chicago — Special  Attractions 

Cincinnati — Popular 

Cleveland — Imperial 

Dallas — Astor 

Denver — Commercial 

Detroit — Allied 

Kansas  City — Majestic 

Los  Angeles — Majestk 

M  ilwaukee — Astor 


ftou}/ 


Minneapolis — P.  R.  C. 
New   Haven — S,  Levrne 
New  Orleans — Astor 
New  York — Astor- Kerman 
Omaha — Liberty 
Philadelphia — Astor 
Pittsburgh — Crown 
St.   Louis — Variety 
San  Francisco — Astor 
Seattle — Princi  pal 
Washington — Peerless 
Toronto.   Canada — Superior 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


May  16,  1942 


ASTOR  PICTURES 


Rel.  See 
MIns.  Date  Issue  of 

Bat  Whispers  (My-D)  C.   Morris-U.   Merkel   86  Reissued 

Cock  of  the  Air  (C)  Chester  Morris    71  Reissued 

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  Reissued 

Fangs  of  the  Wild  Rin  Tin  Tin,  Jr  60  New  Reiease 

Hell's  Angels  (D)  Lyon- Hariow- Hall   100  Reissued 

Hell's  Crossroads  (D)A  Tom  Keene-John  Qualen  Reissued 

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwycl(-Robt.  Young  70  Reissued 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette  Colbert   80  Reissued 

Keep  'em  Laughing  Jack  Benny   72  Reissued 

Let 'Em  Have  It  (G)  Bruce  Cabot-Virginia  Bruce  70  Reissued 

Our  Girl  Shirley  Shirley  Temple   40  Cavalcade 

Palooka  (C)   Stuart  Erwin-Luoe  Velez  70  Reissued 

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak  88  Reissued 

Sky  Devils  (C-D)  Spencer  Tracy    88  Reissued 

Titans  of  the  Deep  Beebe  and  Barton  45  Reissued 


MGM 


Current  1941-42 


Mins, 


Rel. 
Date 


COLUMBIA 


Current  1940-41 

2014  Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake  76.. 

2023  Ellery  Queen  and  the 

Perfect  Crime  (My)A  Ralph  Bellamy-Margaret  Lindsay...  63.. 

2215  Hands  Across  the  Rockies(W)  F.Bill  Elliott-Dub  Taylor  60.. 

2001  Here  Comes  Mr.  Jordan(FA) A.Robt.  Montgomery-Rita  Johnson  93.. 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally   Eilers-Donald   Woods  70.. 

2206  Medico  of  Painted  Sprlng(W)F.Chas.  Starrett-Terry  Walker  59.. 

2039  Officer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett  60.. 

2003  Our  Wife  (C)F  Ruth  Hussey-Melvyn  Douglas  93., 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty  58., 

2026  Richest  Man  in  Town  (D)F... Frank  Craven-Edgar  Buchanan  69., 

2216  Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith  62., 

2019  Sweetheart  of  the  Campus  (MD)  .Ruby  Keeler- Harriet  Hilliard  61., 

2207  Thunder  Over  the  Prairie  (W)  F.Charles  Starrett-Eileen  O'Hearn  60., 

2017  Tillie  the  Toiler  (OF  Kay  Harris-William  Tracy  67., 

2009  Time  Out  tor  Rhythm  (DM)F.Rudy  Vallee- Rosemary  Lane  74., 

2042  Two  in  a  Taxi  (C-D) A  Anita  Louise-Russell  Hayden  62., 

2004  You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88., 

Current  1941-42 

3013  Adventures  of  Martin  Eden(D)  A. Glenn  Ford-Claire  Trevor   87. 

3029  Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane   67. 

3003  Bedtime  Story  (OA  Loretta  Young -Fredric  March   85. 

3041  Blonde  From  Singaqore(CD)A. Florence  Rice-Leif  Erickson  67. 

3017  Blondie  Goes  to  College  (OF. Penny  Singleton-Arthur  Lake  74. 

30IB  Blondie's  Blessed  Event  (C)F. Penny  Singleton- Arthur  Lake   69. 

3212  Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58. 

3035  Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon.  63. 

3025  Canal  Zone  (D)F  Chester  Morris-John  Hubbard  79. 

3031  Close  Call  for  Ellenf  ....      „  .  , ,  ^ 

Queen  (My)F   William  Gargan-Margaret  Lindsay..  67. 

3028  Confessions  of  Boston    ^ 

Blackie  (My)F   Chester  Morns-Harriet  Hilliard  65. 

3032  Desperate  Chance  for  Ellery  . 

(lueen  (My)   Wm.  Gargan-Margaret  Lindsay  70. 

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 

3214  Devil's  Trail   (W)  Bill  Elliott-Tex  Ritter  

3205  Down  Rio  Grande  Way  (W)F. Charles  Starrett- Russell  Hayden  58. 

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay...  68. 

3015  Go  West,  Young  Lady(WMC)F. Penny  Singleton-Glenn  Ford  71. 

3023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65. 

3039  Harvard  Here  I  Come  (OF...Maxie  Rosenbloom-Arline  Judge  65. 

3037  Hello  Annapolis  (D)  Jean  Parker-Tom  Brown   62. 

3024  Honolulu  Lu  (O  Lupe  Velez-Bruce  Bennett...  72. 

3101  Invaders,  The  (D)F  Leslie  Howard-Laurence  Olivier  104. 

3209  King  of  Dodge  City  (W)F....Bill  Elliott-Tex  Ritter  63. 

3009  Ladies  in  Retirement  (D)A...ida    Lupino-Louis    Hayward..  9  . 

3007  Lady  Is  Willing  (CD) A  Marlene   Dietrich-Fred    MacMurray.  91. 

3204  Lawless  Plainsman  (W)  Charles  Starrett- Russell  Hayden  59. 

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

3034  Man  Who  Returned  to  Life  (D)AJohn  Howard-Lucille  Fairbanks  60. 

3005  Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger  90. 

3040  Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly   63. 

3213  North  of  the  Rockies  (W)F...Bill  Elliott-Tex  Ritter  60. 

3042  Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  60. 

3202  Riders  of  Van  Badlands  (W)F. Charles  Starrett- Russell  Hayden   57. 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden   59. 

3026  Secrets  of  the  Lone  Wolf  (My)  F.Warren  William    66. 

3021  Shut  My  Big  Mouth  (OF  Joe  E.  Brown-Adele  Mara   71. 

3022  Sing  for  Your  Supper  (DM)F.Jinx  Falkenburg-"Buddy"   Rogers..  68. 

3036  Stork  Pays  Off  (OF  Maxio  Rosenbloom-Rochclle  Hudson.  68. 

3008  Texas  (D)F   William  Holden-GIenn  Ford  92. 

3016  Three  Girls  About  Town(CD)A Joan  Blondell-John  Howard  73. 

3033  Tramp,  Tramp,  Tramp  (O  F .. .Florence  Rice-Bruce  Bennett  68. 

3020  Two  Latins  From  .        .  ,„ 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury  66. 

3010  Two  Yanks  in  Trinidad  (C)A..Pat  O'Brien-Brian  Donlevy  84. 

3203  West  of  Tombstone  (W)F  Charles  Starrett-Russell  Hayden  59. 

3011  Wife  Takes  a  Flyer  (F)F  J.  Bennett-F.  Tone  86. 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck-Henry  Fonda  97. 

Coming  1941-42 

Atlantic  Convoy   Ichn  Seal-Virginia  Field  

Bad  Men  of  the  Hills  rharles  Starrett-Russell  Hayden  

Blondie  for  Victory  Penny  Singleton-Arthur  Lake  

Fingers   Kay  Harris-Bruce  Bennett  

Flight  Captain   Pat  O'Brien-Glenn  Ford,   

(Former  title  "He's  Mv  Old  Man") 

Lone  Wolf  in  Scotland  Yard(My)  Warren  William-Eric  Bloro  

Lucky  Legs   'inx  Falkenbiirg   

Man's  World   M.  Chapman-W.  Wright  

Meet  the  Stewarts  William  Holden-Frances  Dee  

My  Sister  Eileen  Rosalind  Russell-Brian  Aherne  

Overland  to  Deadwood  Charles  Starrett-Russell  Hayden  

Parachute  Nurse  (D)  Marguerite  Chapman-Kay  Harris  

Prairie  Gunsmoke  (W)  Bill    Elliott-Tex  Ritter.   

Riders  of  the  Northland  (W)  .  .Charles  Starrett-Russell  Hayden  

Shotgun  Guard   Charles  Starrett-Jimmy  Davis  

Submarine  Raider  (D)  John  Howard-Marguerite  Chapman  

3027  Sweetheart  of  the  Fleet  (C)  Joan  Davis-Jinx  Falkenburg  65. 

Talk  of  the  Town  (D)  Gary  Grant-Jean  Arthur.....  

(Former  title  "Three's  a  Crowd") 

They  All  Kissed  the  Bride... Joan  Crawford-Melvyn  Douglas  

(Former  title  "He  Kissed  the  Bride") 
Vengeance  of  the  West  (W)..Bill  Elliott-Tex  Ritter  


7/17/41 

8/14/41 
6/19/41 
8/21/41 

6/30/41 

6/26/41 

7/24/41 

8/28/41 

9/18/41 

6/12/41 

7/15/41 

6/26/41 

7/30/41 

8/7/41  , 

6/20/41 

7/10/41 

9/25/41 


2/26/42  . 
4/2/42  ., 
12/25/41 
10/16/41 
1/15/42  . 
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2/12/42  . 
1/22/42 
3/19/42  , 

1/29/42  , 

1/8/42  .. 

5/7/42  . 

5/14/42 
,4/23/42 


11/18/41 
11/27/41 
9/1 1/41  . 
12/18/41 
4/23/42  . 
12/11/41 
4/15/42  . 
8/14/41  . 
9/18/41  . 
2/12/42  . 
,3/12/42 
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,2/5/42  .. 
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.  12/18/41 
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. 10/23/41 
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.10/2/41  , 
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,6/11/42  ...33/14/42 


MGM  Current  1940-41 

141  Barnacle  Bill  (CD)F  Wallace  Beery-Vlrginla  Weldler. 

139  Big  Store  (M-OF  Marx  Bros. -Virginia  (Srey..... . 


138  Getaway  (G)A   Robert  steriing-van  Menin. . . 

146  Life  Begins  tor  Andy  _  ,  ^         ,  j 

Hardy  (CD)F   Mickey  Rooney-Judy  Garland. 


140  They  Met  in  Bombay  (D)A. 
148  When  Ladies  Meet  (SO A.. 


.Clark 
.Josn 


Cable-Ros3lind 


92. 

.7/4/41 

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83. 

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98. 

.7/25/41  . 

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82. 

.8/22/41 

..b8/23/4l 

89. 

.6/13/41 

..b6/21/4l 

100. 

.8/15/41  . 

...b8/9/4l 

96. 

.8/1/41  . 

. .b7/26/4l 

98. 

.7/18/41 

..b7/l2/4l 

92. 

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105. 

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78. 

.8/8/41  . 

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Sm 
Issue  of 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117. .Jan  bl2/6/4l 

226  Born  to  Sing  (DM)  Ray  McDonald-Virginia  Weldler  81.. Mar  bl/24/42 

220  Bugle  Sounds  (D)F  Wallace  Beery-Marjorie  Main  101. .Jan  bl2/20/4l 

208  Chocolate  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  102.. Nov  bl0/l8/4l 

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rooney-Lewis  Stone  93.  .Mar  b2/l4/42 

213  Design  for  Scandal  (CD)A  Rosalind  Russell-Walter  Pidgeon...  84. .Dec  bll/l5/4l 

203  Down  In  San  Diego  (0)F  Dan  Dailey,  Jr.-Bonita  Granville...  73.. Sept  b8/2/4l 

201  Dr.  Jekyll  and  Mr.  Hyde(D) A.Spencer  Tracy-lngrid  Bergman  127.. Sept  b7/26/4l 

217  Dr.  Kildare's  Victory  (D)  Lew  Ayres-LIonel  Barrymore  82.. Jan  bl2/6/4l 

207  Feminine  Touch  (OA  Rosalind  Russell-Don  Ameche  93.. Oct  b9/20/4l 

232  Fingers  at  the  Window(My)A.Lew  Ayres-Laraine  Day   80.. Apr  b3/l4/4i 

237  Grand  Central  Murder  (My)F..Van  Heflin-Virginia  Grey  72.. May    b4/25/42 

212  H.  M.  Pulham,  Esq.  (D)A  Hedy  Lamarr-Robert  Young  120. .Dee  bll/l5/4l 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105.. Oct  b9/20/4l 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflln..  63. .Feb  bl/iO/42 

218  Johnny  Eager  (G)A  Lana  Turner-Robert  Taylor  107. .Jan  bl2/l3/4l 

215  Kathleen  (D)F  Shirley  Temple- Herbert  Marshall...  84. .Dee  bll/l5/4l 

230  Kid  Glove  Killer  (D)F  Marsha  Hunt-Van  Heflin   74.. Apr  b3/l4/42 

202  Lady  Be  Good  (CM)F  Eleanor  Powell-Ann  Sothern  112. .Sept  b7/l9/4l 

205  Married  Bachelor  (C)A  Ruth  Hussey-Rob't  Young  81.. Oct  b9/l3/4l 

219  Mr.  and  Mrs.  North  (MyC)F.  .Grade  Allen-William  Post,  Jr  67.  .Jan  bl2/20/4l 

231  Mokey  (D)F   D.   Dailey-Donna  Reed   88.. Apr  b3/28/42 

227  Nazi  Agent  (Spy) A  Conrad  Veldt-Ann  Ayars  82.. Mar  bl/24/42 

(Reviewed  as  "Salute  to  Courage") 

233  Rio  Rita  (CM)F  Abbott  &  Costello   92.. Apr  b3/l4/42 

210  Shadowofthe Thin  Man(CMy)F. William  Powell-Myrna  Loy  97. .Nov  blO/25/41 

235  Ship  Ahoy  (CM)F  Eleanor  Powell-Red  Skelton  95. .May    b4/l8/42 

206  Smilin'  Through  (T«ch.)(D)F.J.  MacDonald-Brian  Aherne  100.. Oct  ,_.i9/l3/41 

234  Sunday  Punch  (CD)F  Jean  Rogers- William  Lundigan  76.. May   b4/l8'42 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sulllvan.  81. .Dee  bll/l5/4l 

228  This  Time  For  Keeps  (C) F. .  .Robert  Sterling-Ann  Rutherford  73.."'  - 

236  Tortilla  Flat  (C)  Tracy-Garfield-Lamarr-Tamiroff   105.. 

211  Two  Faced  Woman  (OA  Garbo-Melvyn   Douglas  94. 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson- Edward  Arnold..  94. .Nov  bi6/l8/4j 

223  Vanishing  Virginian  (CD)  K.   Grayson-F.  Morgan  101. .Feb  bl2/6/4l 

225  We  Were  Dancing  (SC)A  Norma  Shearer- Melvyn  Douglas  94.. Mar  bl/17/42 

222  Woman  of  the  Year  (CD)A. .  .Spencer  Tracy- Katharine  Hepburn. . 1 12.  .Feb  bl/i7/42 

224  Yank  on  the  Burma  Road(D)F.L.  Day-B.  Nelson-K.  Luke  65.. Feb  bl/17/42 

Coming  1941-42 

Apache  Tr«il   William  Lundlgan-Donna  Reed  

Cairo   Jeanette  MacDonald-Robt.  Young  

Calling  Dr.  Gillespie  (D)  Philips  Dorn-Lionel  Barrymore  a3/2l/42 

(Former  title  "Born  to  Be  Bad") 

For  Me  and  My  Gal  Judy  Garland- George  Murphy  

(Former  title  "Big  Time") 

Her  Cardboard  Lover  (C)  Norma  Shearer- Robert  Taylor  a2/2l/4J 

I  Married  an  Angel  (0)  Jeanette  MacDonald-Nelson  Eddy  all/8/41 

Jackass  Mail  (C)  Wallace  Beery-Marjorie  Main   35^9 '42 

Maisie  Gets  Her  Man  (CD). ..Ann  Sothern-Red  Skelton  !a3/28/42 

(Former  title  "Get  Rich  Quick  Maisie") 
Man  From  Martinique  (CD) ..  .William  Powell-Hedy  Lamarr  »3/28/«I 

(Former  title  "Till  You  Return") 

Mrs.    Miniver   (D)  Greer  Garson-Walter  Pidgeon   al/17/42 

Once  Upon  a  Thursday  (CD). Marsha  Hunt-Barry  Nelson  a3/28/42 

Ox  Train   Dean  Jagger-Donald  Meek  

Pacific  Rendezvous   Lee  Bowm3n-Je3n  Rogers  77  a5/9/42 

Panama   Hattle   (CM)  Ann  Sothern-Wm.  Lundigan  a8/30/4l 

Pierre  of  the  Plains  John  Carroll-Ruth  Hussey  a5/2/42 

Random  Harvest   Greer  Garson-Ronald  Colman  

Red  Light  (CD)  Clark  Gable-Lana  Turner  a3/28/42 

(Former  title  "Somewhere  I'll  Find  You") 

Seven  Girls   Van  Heflin- Kathryn  Grayson  

Tarzan's  New  York 

Adventure  (D)A   J.  Weismuller-M.  O'Sulllvan  71  b4/l8/42 

Tish   Marjorie  Main-ZaSu  Pitts  

Yank  at  Eton  Mickey  Rooney- Edmund  Gwenn  a5/2/42 


.Mar  b2/l4/42 

May   b4/25/42 

Nov  blO/25/41 


MONOGRAM 


Current  1940-41 

Bowery  Blitzkrieg  (D)F  Gorcy-Jordan-Hall    61. .8/1/41  .. 

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang   63. .8/8/41  .. 

Driftin'   Kid   (W)F  Tom  Keene-Betty  Mlle«   55.  .9/26/41  . 

Dynamite  Canyon   (W)  Tom  Keene-Evelyn  FInloy  8/8/41  .. 

Father  Steps  Out  (D)F  Frank  Albertson-Jed  Prouty  63.. 7/19/41  . 

Fugitive  Valley  (W)F  Corrigan-King-Terhune    60. .7/30/41  . 

Gang's  All  Here  (G)  Frankie  Darro-Mantan  Moreland  6/II/4I  . 

Murder  by  Invitation  (My)  A.  .Wallace  Ford-Marian  Marsh   65.. 6/30/41  . 

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  10/31/41 

Wanderers  of  the  Desert  (W) .  .Tom  Keene-Betty  Miles  6/25/41  . 

Wrangler's  Roost  (W)F  Range    Busters   58. .6/4/41  .. 

Current  1941-42 

Arizona  Bound  (W)F  Buck  Jones-Tim  McCoy   57.. 7/19/41  . 

Arizona  Roundup  (W)  Tom    Keene  3/13/42  . 

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58. .1/30/42  . 

Black  Dragons  (My)A  Bela  Lugosl-Joan  Barclay   63.. 3/6/42  .. 

Boothlll  Bandits  Range  Busters   4/24/42  . 

Borrowed  Hero  (D)F  Florence  Rise-Alan  Baxter  65. .12/5/41  . 

Continental  Express  (D)A  Rex  Harrison-Valerie  Hobson  61. .4/1/42  .. 

Corpse  Vanishes  (H)  Bela  Lugosi-Joan  B3rcl3y   64.  .5/8/42  ., 

Double  Trouble  (C)F  Harry  Langdon-Charles  Rogers  64. .11/21/41 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. .12/26/41 

Freckles  Comes  Home  (G)  Johnny  Downs-Gail  Storm  1/2/42  ., 

Gentleman  From  Dixie  (D)F..Mary  Ruth-Mari3n  Marsh   63. .9/5/41  .. 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy   65. .3/27/42  . 

Gunman  From  Bodle  (W)F...Buck  Jones-Tim  McCoy  62. .9/19/41  . 

I  Killed  That  Man  (My)A  Ricardo  Cortez-Joan  Woodbury  70. .11/14/41 

Klondike  Fury  (D)A  Edmund  Lewe-Luellle  Fairbanks        68.. 3/20/42  . 

Law  of  the  Jungle  (Spy)  Arline  Judge-John  King  2/6/42  .. 

Let's  Go  Collegiate  (D)F  Frankie  Darro-Jackle  Moran  62.. 9/12/41  . 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  12/5/41  , 

Man  From  Headquarters  (G)A. Frank  Albertson-Joan  Woodbury         63..  1/23/42 

Man  With  Two  Lives  (D) A. .. .Edward  Norrls-John  Arden  65.."'    '  " 

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath  72.. 

Mr.  Wise  Guy  (CD)F  East  Side  Kids  70. 

Private  Snuffy  Smith  (CD)F..Bud  Duncan-Edgar  Kennedy  67. 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard  Cromwell-Mary  Ruth  57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-BIIIy  Lee..  84.. 

Rock  River  Renegades  (W)... Range  Busters  2/27/42 

Saddle  Mountain  Roundup(W)  .Range  Busters  8/29/41  . 

She's  in  the  Army  Veda  Ann  Borg-Marie  Wilson  5/15/42 

So's  Your  Au.nt  Emma  (CD)F. Roger  Pryor-ZaSu  Pitts   62.. 4/17/42 

Spooks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63..  10/24/41 

Stolen  Paradise  (D)A  Leon  Janney- Eleanor  Hunt  80..  10/31/41 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)F  Range  Busters   72..  1/9/42  .. 

Tonto  Basin  Outlaws  (W)F... Range  Busters   63..  10/10/41 

Top  Sergeant  Mulligan  (C)F..Nat  Pendleton-Carol  Hughes  69. .10/17/41 

Tower  of  Terror  (Spy)  Movita- Wilfred  Lawson  4/1/42 

Underground   Rustlers   (W)F. .Range  Busters  56. .11/21/41 

Western  Mail  (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  2/13/42  . 

Where  Trails  End  (W)  Tom  Keene-Joan  Curtis  5/1/42  . 

Zis  Boom  Bah   (DM)F  Peter  LInd  Hayes-Grace  Hayes   82..  1 1/7/41  . 

Coming  1941-42 

Army  Bride   John  Beal-Wanda  McKay  

(Former  title  "Do  Not  Disturb") 

Down  Texas  Way  (W)  Buck  Jones-Tim  McCoy  

Let's  Get  Tough  (D)  Leo  Gorcey-Huntz  Hall  5/29/42 

Lure  of  the  Islands  Margie  Hart   7/3/42  . 

Texas  Trouble  Shooters  Ray  Corrigan-John  King  6/12/42 

Three  Wise  Brides  (CO)  Nova  Pilbeam-Basil  Sydney  


,. .b8/2/4l 
,.  .b8/9/4l 
.b9/27/4l 
..a7/l9/4l 
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.85/17/41 
,..b7/5/4l 
. .a9/27/4l 
..ae/l4/4l 
.b7/ 19/41 

.  .b7/26/4l 
.  .a2/2l/4Z 
.  .b2/2l/42 
...b3/7/42 


.3/13/42 
1/21/42 
.2/20/42 
.1/16/42 

. 12/19/41 
1/9/42 


,  .bl2/S/4l 
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.bl2/20/4l 
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. .  .35/2/42 
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. .b2/28/42 
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ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANG£ 


May  16,  1942 


SHOWMEN'S    TRADE    R  E  \^  I  E  W 


Page  29 


PARAMOUNT  Current  1940-41 

4S38  Aloma  of  the  South  Seas  (O)F.Dorotliy  Lamour-Jon  Hall  (Tech.). 


4033  Forced  Landing   (D)F  Rii 

4035  Kiss  the  Boys  Goodbye(CM)  F  .D. 


Ameche-M.  Martin-0. 


4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.). 
4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  


4036  World  Premiere   (C)A  John  Barrymore- Frances  Farmer. 


Rel. 

See 

Mins.  Date 

Issue  of 

77. 

8/29/41  . 

b8/30/4l 

81 . 

7/4/41  .. 

;.'b5/31/4l 

70. 

8/29/41 

. .b8/23/4l 

66. 

7/18/41 

..b7/l9/4l 

85. 

8/1/41  . 

. .b6/28/4l 

.  95. 

6/13/41 

. .b5/IO/4l 

84. 

8/22/41 

. .b6/2l/4l 

.  91. 

7/25/41 

. .b6/2l/4l 

62. 

6/20/41 

. .b6/l4/4l 

78. 

8/8/41 

b8/2/4l 

.  70. 

8/15/41 

. .b8/23/4l 

Current  1941-42 


Block 
Na. 

2  Among  the  Living  (H)A  Albert  Dekker-Susan   Hayward  68. 

3  Bahama  Passage  (Tech.) (D) A . Madeleine  Carroll-Stirling  Hayden..  81. 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84. 

1  Buy  Me  That  Town  (C)A  Lloyd   Nolan-Constance   Moore  70. 

4  Fleet's   In   (M)F  Dorothy  Lamour- William   Holden...  92. 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68. 

2  Glamour  Boy  (OF  Susanna  Foster-Jackie  Cooper  80. 

5  Great  Man's  Lady  (D)A  Barbara  Stanwyck-Joel  McCrea  91. 

I  Henry  Aldrich 

for  President  (C)F  Jimmy    Lydon-Cnarles    Smith  70. 

I  Hold  Back  the  Dawn  (D)F...Cha$.  Boyer-Olivia  de  Havilland  115. 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard-Ray  Milland  77. 

Louisiana  Purchase  (MC)  Bob  Hope-Victor  Moore  (Tech.)  98. 

3  Mr.  Bug  Goes  to  Town  (FA)F.Tech.  Cartoon  Feature   78. 

5  My  Favorite  Blonde  (C)A  Bob  Hope-Madeleine  Carroll  78. 

1  New  York  Town  (CD)A  Maiy  Martin-Fred  MacMurray  75. 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-RobL  Preston  79. 

3  No  Hands  on  the  Clock(My)  F  .Chester  Morris-Jean  Parker  75. 

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90. 

W-l  Outlaws  of  the  Desert  (W)F..Wm.  Boyd-Brad   King  66. 

3  Pacific  Blackout  (D)F  Robert   Preston -Martha  O'Driscoll..  76. 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.) ..  124. 

4  Remarkable   Andrew    (C)F  William  Hoiden-Brian  Donlevy  80. 

W-l  Riders  of  the  Timberline(W)F. Bill  Boyd-Brad  King-Andy  Clyde..  59. 
W-l  Secret  of  the  Wastelands(W)  F .  Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  94. 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63. 

3  Sullivan's  Travels  (CD) A  Joel    McCrea-Veronica  Lake   91. 

4  Torpedo   Boat   (A)F  Richard  Arlen-Jean  Parker  69. 

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  38. 


.  12/19/41 

,1/23/42 

.11/7/41 

.10/3/41 

.4/3/42  . 

.4/24/42 

. 12/5/41 


.  10/24/41 
.9/26/41  . 
.3/20/42  . 
.1/1/42  .. 
.2/20/42  . 

!i6/3i/4r 
.11/28/41 
.2/13/42  . 
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!3/i6/42  ' '. 

.3/19/42 
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.11/21/41 


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. . .b9/6/4l 
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Coming 

American  Empire  (W)  Richard  Dix-Preston  Foster  ^lL^V*?r. 

0  Beyond  the  Blue  Horizon  (D). Dorothy  Lamour- Richard  Denning...  76  ba  9  42 

(Former  title  "Malaya") 

6  Dr.  Broadway  (D)  Macdonald  Carey-Jean  Phillips  67  b5  9  42 

Forest  Rangers  (D)  (Tech.) ...  Fred  MacMurray-Paulette  Goddard  a2/28/42 

Glass   Key   Brian  Donlevy- Veronica  Lake  

Great   Without   Glory  Joel    McCrea-Betty  Field  

(Former  title  "Triumph  Over  Pain") 

Happy-Go-Lucky   M.  Martin-D.  Powell-R.  Vallee  ■ 

Henry  Aldrich,  Editor  (CD). ..Jimmy  Lydon-Charles  Smith  a3/l4/42 

5  Henry  and  Dizzy  (CD)F  Jimmy   Lydon-Charles  Smith  71  b3/2l/42 

Holiday  Inn   Bing  Crosby-Fred  Astaire  8  28  42   ....al  3  42 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

I  Married  a  Witch  Fredric  March-Veronica  Lake  

Lady  Bodyguard   Anne  Shirley-Eddie  Albert  

Majer  and  the  Minor  Ginger  Rogers-Ray  Milland  

Mr.  and  Mrs.  Cugat  Ray   Milland-Betty   Field  al2/27/4l 

Mrs.  Wiggs  of  the  Cabbage  „  .  ,     „     ,  , 

Patch  (C)  Fay  Bainter-Carolyn  Lee  a3/2l/42 

My  Heart  Belongs  to  Daddy(C) . Richard  Carlson-Martha  O'Driscoll  a3/7/42 

6  Night  in  New  Orleans  (My)  .  Preston   Foster-Albert   Dekker  75  bo  9  42 

(Former  title  "Morning  After") 

Palm  Beach  Stery  Claudette  Colbert-Joel  McCrea  al/3/42 

Priorities  of  1942  Betty  Jane  Rhodes-Johnnie  Johnston  

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  

Silver  Queen   George   Brent-Priscilla   Lane  iV'i  ' 

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  as/21/42 

(Former  title  "Black  Curtain") 

6  Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  77  b5'9  42 

6  Take  a  Letter,  Darling  (C)  Rosalind  Russell-Fred  MacMurray...  92  bo  9  42 

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  b3/2l/42 

Tombstone    (W)  Richard   Dix-Frances  Gifford  alO/4/41 

5  True  to  the  Army  (CM)F  Judy  Canova-Allan  Jones-Ann  Miller  76  b3/2l/42 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George..  68  . May   bo, 9  42 

Wake  Island   Brian  Donlevy-Robert  Preston  

Wildcat    (D)  Richard  Arlen-Arline  Judge  a2/28/42 

Wrecking  Crew   Richard  Arlen-Chester  Morris  .iVi,;-,;- 

Young  and  Willing  (C)  William   Holden-Susan  Hayward  al2/20/4l 

(Former  title  "Out  of  the  Frying  Pan") 


i  PRODUCERS  RELEASING  CORP.  1940-41 

162  Billy  the  Kid  in  Santa  Fe(W)  .Bob-Steele-Marin  Fais-St.  John  66. 

116  Blonde  Comet  (D)  Robert  Kent-Virginia  Vale  67. 

111  Criminals  Within  (My)A  Eric  Linden-Ann  Doran   70. 

115  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey  66. 

113  Desperate  Cargo   (D)A  Ralph  Byrd-Carol  Hughes   69. 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore  61. 

124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor  67. 


7/II/4I  . 
. 12/26/41 
.6/27/41  . 
.9/12/41  . 
.7/4/41  ., 
.6/27/41  . 
.8/1/41  .. 
. 10/10/41 
.8/29/41  . 
.11/7/41  , 
.8/8/41  .. 
.  10/31/41 
.6/13/41  . 
.8/15/41  . 
.6/13/41  . 


126  Jungle  Man  (D)F  Buster  Crabbe-Sheila  Darcy  63. 

167  Lone  Rider  Ambushed  (W)F..Geo.   Houston-Al  St.   John  67. 

168  Lone  Rider  Fights  Back  (W). George  Houston-Al  St.  John  64. 

166  Lone  Rider  in  Frontier  Fury.. George  Houston-Al  St.  John  62. 

114  Mr.  Celebrity  {D)F  James  Seay-Doris  Day   66. 

123  Paper  Bullets  (D)A  Joan  Woodbury-Jack  LaRue  72. 

125  Reg'lar  Fellers  (D)F  Billy   Lee-'Alfalfa'   Switzer  65. 

I M  Texas   Marshal   (W)  Tim   McCoy-Kay  Leslie   62. 

1941-42 

258  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbe-AI  St.  John  58. 

260  Billy  the  Kid's  Smoking  Guns.B.  Crabbe-AI  St.  John   63. 

239  Billy  the  Kid  Trapped  (W)F.. Buster  Crabbe-AI  St.  John   59. 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John   64. 

208  Bombs   Over   Burma  Anna  May  Wong-Noel  Madison  

207  Broadway  Big  Shot  (CD)A. .  .Ralph   Byrd-Virginia  Vale  63. 

211  Dawn  Express  (Spy)  Michael  Whalen-Anne  Nagel  66. 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg  65. 

219  Gallant  Lady   Sidney  Blackmer-Rose  Hobart   70. 

202  Girls  Town  (D)F  Edith   Fellows-June  Storey  63. 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy  68. 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh  67. 

218  Inside  the  Law  Wallace   Ford-Frank  Sully  65. 

204  Isle  of  Forgotten  Sins  Alan  Baxter-Gertrude  Michael  

215  Law  of  the  Timber  (D)  Mariorie  Reynolds-Monte  Blue  63. 

263  Lone  Rider  and  the  Bandit(W) . George  Houston-Al  St.  John  55. 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-Al  St.  John  59. 

265  Lone  Rider  in  Texas  Justice... G.  Houston-Al  St.  John  

209  Mad  Monster   Johnny  Downs-George  Zucco  79. 

201  Men  of  San  Quentin  (D)F  J.  Anthony  Hughes-Eleanor  Stewart.  80. 

213  Miracle   Kid   (D)A  Tom  Neal-Carol  Hughes-Vicki  Lester  66. 

217  Panther's  Claw  (My)F  Sidney   Blackmer-Rickey   Vallin  74. 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  64. 

IK  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radio^  Boyd-Art  Davit  62. 

229  Strangler   Judy  Campbell-Sebastian  Shaw  67. 

230  Swamp  Woman  (D)  Ann  Corio-Jack  La  Rue   68. 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60. 

212  They  Raid  by  Night  Lyie  Talbot-George  Neisce  

(Former  title  '  Commandos  Have  Landed") 

214  Today  1  Hang  (D)A  Walter  Woolf  KIng-Mona  Barrle         67..  1/30/42 

210  Tno  Many  Women  (C)  Neil  Hamilton-June  Lang   67.  .2/27/42 

Tumbleweed  Trail  (W)  Bill  Boyd-Lee  Powell  


.12/12/41 

.5  29, '42  . 
,2  20 '42  . 
. 10/24/41 
,6/5/42  .. 
.2/6/42  .. 
,3/27/42  . 
.1/23/42  . 
.6  12  42  . 
.3/6/42  .. 
.  10/17/41 
4/10/42  . 
.5/8/42  .. 
.6/26/42  . 
. 12/19/41 
.1/16/42  , 
3/13/42  . 
6/19/42  . 
.5/15/42  . 
.5/22/42  . 
.11/14/41 
.4/17/42  . 
.2/13/42  . 

.4/24/42  . 
.4/3/42  .. 
.12/5/41  . 
.1/2/42  .. 
.7/3/42  .. 


. .a7/l9/4l 
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b 12/27/41 

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'.b4/l 1/42 
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. .31/31/42 


Rel. 
Date 

.7/25/41 
.8/29/41 
.8/1/41  . 
.8/22/41 
.8/8/41  . 
.7/18/41 
.7/4/41  . 


RKO-RADIO  Current  1940-41  Min$ 

129  Hurry,  Charlie,  Hurry  (C)F..Leon   Errol-M ildred  Coles   65. 

173  Little  Foxes  (D)A  Bette  Davis-Herbert  Marshall  116. 

135  My  Life  With  Caroline  (C)... Ronald  Colman-Anna  Lee   31. 

136  Scattergood  Meets  B'way(D)  F  .Guy   Kibbee-Emma   Dunn   70. 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  

172  Story  of  the  Vatican  (Doc.) ...  March   of  Time   Feature   54. 

126  Tom,  Dick  and  Harry  (C)  A. .  .Ginger   Rogers-Geo.    Murphy   86. 

^n""  Current  1941-42 

I  All  That  Money  Can  Buy(D)A.Anne  Shirley- Walter   Huston  106. 

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (OA  Barbara   Stanwyck-Gary   Cooper  III. 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60. 

5  Bashful   Bachelor   (C)F  Lura  'n'  Abner   74 

4  Call  Out  the  Marines  (C)  Victor  McLaglen- Edmund  Lowe   67. 

I  Citizen    Kane    (D)A  Orson   Welles- Dorothy  Comingore. . .  120. 

3  Date  With  the  Falcon(MyC)  F  .George  Sanders- Wendy  Barrie   63. 

W-!  Dude  Cowboy   (W)F  Tim    Holt-Marjorie   Reynolds   59. 

Dumbo    (FA)F  Disney  C3rtoon  Fe3ture  (Tech.)....  64. 

F3ntasi3  (FA)F  Technicolor  C3rtoon   85. 

1  F3ther  T3kes  3  Wife  (C)A  Adolphe  Menjou-Glori3  Swsnson....  79. 

3  Four  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger   68. 

2  Gsy  Falcon  (My)A  George  Sanders- Wendy  Barrie   66. 

4  Jo3n  of  P3ris  (D)  Michele  Morgan-Paul  Henreid   91. 

1  Lady  Sc3rf3ce  (D)F  Dennis  0' Keefe- Fr3nces  Ne3l   66. 

W-2  Land  of  the  Open  Range(W)  F  .Tim  Holt-Rsy  Whitley   60. 

2  Look  Who's  Laughing  (C)  F  ...  Bergen  &  McCarthy   79. 

5  Mayor  of  44th  Street  (CD  M  )  A  .George  Murphy-Anne  Shirley  86. 

4  Mexican  Spitfire  at  Se3  (C)...Lupe  Velez-Leon  Errol   73. 

2  Mexican  Spitfire's  B3by  (OF. Leon  Errol-Lupe  Velez-Zssu  Pitts..  70. 

3  Obliging  Young  L3dy  (C)F...Jo3n  Csrroll- Edmond  O'Brien  80. 

1  Psrachute   B3tt3lion    (D)F  Robert  Preston-N3ncy  Kelly   75. 

3  PIsymates     (CM)F  K.  Kyser-J.  Barrymore-Lupe  Velez.  96. 

W-l  Riding  the  Wind   (W)F  Tim  Holt-Ray  Whitley   60. 

5  Scattergood  Rides  High  (D)F.Guy  Kibbee- Dorothy  Moore  66. 

4  Sing  Your  Worries  Aw3y(CM).Bert  L3hr-Buddy  Ebsen-Pstsy  Kelly  71. 

2  Suspicion    (D)A  C3ry  Grsnt-Joan  Fontaine  99. 

5  Turtles  of  Tahiti  (D)F  Charles  Laughton-Jon  Hall  94. 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67. 

4  Valley  of  the  Sun  (D)  James   Craig-Lucille   Ball   80. 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wy3tt   66. 

Coming 

Army  Surgeon  (W3r)  J3ne  Wy3tt-Kent  T3ylor  

B3inbi   Disney  C3rtoon  Fe3ture  

Big  Street   Henry  Fond3-Lucille  B3II  

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/5/42 

6  Falcon  Takes  Over  (CD)  George  Sanders-Allen  Jenkins   63.  .3  29  42 

Highways  by  Night  (C)  Richard  Carlson-j3ne  Randolph  

Journey  Into  Fear  (Spy)  Joseph  Cotten-Dolores  del  Rio  

Magnificent  Ambersons   J.  Cotten-Dolores  Costello-T.  Holt  

8  Mexicsn  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez  

6  My  Favorite  Spy  (MyC)  Kay  Kyser- Ellen  Drew  

6  Powder  Town  (D)  Victor  McLaglen-Edmond  O'Brien 

Pride  of  the  Yankees  Gary  Cooper-Teresa  Wright  

Scattergood  Survives  a  Murder. Guy   Kibbee-Margaret  Hayes  

6  Syncopation  iDM)   Adolphe  Menjou-Jackic  Cooper   88.-5  22  42 

They  Flew  Alone  Anna  Neagle-R.  Newton  

W-2  Thundering   Hoofs  (W)F  Tim  Holt-Ray  Whitley  60  


Sm 
luu«  (f 

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10/17/41  ..b7/l9/4l 


1/9/42  .. 
10/10/41 
4/24/42  . 
2/13/42  . 
9/5/41  .. 
1/16/42  . 
12/12/41 
10/31/41 
4/10/42  . 
10/3/41  . 
1/23/42  . 
10/24/41 
2/20/42  . 
9/26/41  . 
4/19/42  . 
11/21/41 
5/ 1 5, '42  . 
3/13/42  . 
11/28/41 
1/30/42  . 
9/12/41  . 
12/26/41 
2/27/42  . 
5  8  42   .  . 
3/6/42  .. 
11/14/41 
5/1/42  .. 
11/7/41  . 
2/6/42   .  . 
12/12/41 


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.34/18/42 
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6  26  42 
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.bii/is  4i 


REPUBLIC 


Current  1940-41 


28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hsyes... 

24  Cit3del  of  Crime  (D)F  Frank  Albertson-Linda  Hayes  

26  Doctors  Don't  Tell  (D)F  John   Beal-Florence  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers   

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  

78  K3ns3s  Cyclone   (W)F  Don  B3rry-Lynn  Merrick  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  H3yes. 

23  Poison  Pen  (D)A  Flor3  Robson-Rob't  Newton  

3  Puddin'   He3d   (OF  Judy  C3nov3- Francis  Lederer  

25  Rags  to  Riches  ((3)F  Alan  Baxter-M3ry  Carlisle  

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette  


61 . 

.9/5/41 

b9/6/4l 

08. 

.7/24/41 

...b8/2/4J 

63. 

.8/27/41 

. .b9/l3/4l 

78. 

.10/15/41 

.hl0/l8/4l 

56. 

.7/10/41 

.  .b7/l9/4l 

88. 

.8/20/41 

.  .b8/l6/41 

57. 

.6/24/41 

..b6/28/4l 

58. 

.6/20/41 

..b6/2l/4l 

66. 

.6/30/41 

...b7/5/41 

80. 

.6/25/41 

. .b6/28/4l 

57. 

.7/31/41 

. . .b8/9/41 

65. 

.7/15/41 

...b8/2,'4l 

64. 

.8/25/41 

.  .1)8/30/41 

Current  1941-42 

118  Affairs  of  Jimmy  Valentine(D). Dennis  O'Keefe-Ruth  Terry  

171  Apache   Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick  

174  Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick.... 

164  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers  

145  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette  

172  Desth  V3lley  Outlsws  (W)F...Don  B3rry-Lynn  Merrick  

111  Devil  P3ys  Off  (Spy)A  J.  Edward  Bromberg-Osa  M3ssen... 

121  Gangs  of  the  City  (D)  Philip  Terry-Wendy  Barrie  

(Former  title  "Public  Enemies'') 

162  Gauchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele  

117  Girl    From   Al3ska   (D)F  Ray  M iddleton-Jean  Parker  

144  Heart  of  the  Rio  Grande(W)F.Gene  Autry-Smiley  Burnette  

146  Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie  

108  Hurricane  Smith    (D)F  Ray  Middleton-Jane  Wy3tt  

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "G3bby"  H3yes. 

176  Jesse  J3mes,  Jr.   (W)F  Don  "Red"  Barry-Lynn  Merrick  

101  Lady  for  a  Night  (D)  Joan   Blondell-John  Wayne  

153  Man  From  Cheyenne  (W)F....Roy  Rogers-George  "Gabby"  Hayes, 
no  Mercy  Island  (D)A  R3y  Middleton-Glori3  Dickson  

173  Missouri   Outl3W   (W)F  Don  "Red"  Barry-Lynn  Merrick  

107  Mountain  Moonlight  (OF  We3ver  Bros.  &.  Elviry  

112  Mr.  District  Attorney  in 

the  C3rter  C3se  J3mes   Ellison-Virginia  Gilmore  

161  Outlaws  of  Cherokee  TraiKW)  F  .Three  Mesquiteers   

122  Pardon  My  Stripes  (C)F  Bill  Henry-Sheila  Ryan  

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker  

165  Raiders  of  the  Rsnge  (W)F...Boh  Steele-Tom  Tyler  

152  Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne  

109  S3ilors  on  Leave  (C)A  William  Lundigan-Shirley  Ross  

116  Shepherd  of  the  Ozarks  (OF. .Weaver  Bros.  &.  Elviry  

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  

102  Sleepytime  Gal   (CM)F  Judy  Canova-Tom  Brown  

123  S.O.S.  Coast  Guard   (D)F  Ralph  Byrd-Bela  Lugosi  

154  South  of  S3nt3  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes... 

175  Stagecoach  Express  (W)F  Don  "Red"  Barry-Lynn  Merrick  

119  Suicide  Squadron  (D)A  Anton  Walbrook-Sally  Gray  

155  Sunset  on  the  Desert  (W)F...Roy  Rogers-George  "Gabby"  Hsyes. 

114  Tragedy  at  Midnight(My-C)A.John  Howard-M3rg3ret  Linds3y  

113  Tuxedo  Junction   (C)F  We3ver  Bros.  &.  Elviry  

163  West  of  Cim3rron  (W)  Three  Mesquiteers   

166  Westw3rd  Ho!  (W)  Three  Mesquiteers   

115  Yokel  Boy  (OF  Joan  Davis- Albert  Dekker  

124  Yukon  Patrol  (D)  Allen   L3ne-Lit3  Conwsy  

Coming 

Cyclone  Kid  (W)  Don  Barry-Johnny  James  

Flying  Tigers   John  Wsyne-John  Carroll  

In  Old  C3liforni3  (D)  John  W3yne-Binnie  B3rnes  

Lazybones   Judy  C3nov3-Joe  E.  Brown  

Moonlight  Masquerade  (CD)... lane  Frazee-Betty  Keane  

Phantom  Plainsmen   Three  Mesquiteers   

Remember  Pearl  Harbor  (Spy)  .Donald  Barry-Fay  McKenzie  

Romance  on  the   Range  Roy  Rogers-George  ''Gabby"  Hayes. 

(Former  title  'Springtime  in  the  Rockies") 

Sons  of  the  Pioneers  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes... 

Stardust  on  the  Sage  (W)  Gene  Autry-Smiley  Burnette  


72.. 3/25/42  . 
56.. 9/12/41  . 
36.. 1/6/42  .. 
57.. 1/30/42  . 
66.. 1/22/42  . 
56.. 9/29/41  . 
70. .11/10/41 
66. . 10  30  41 

56. . 10/24/41 
75. .4  16/42 
68.. 3/1 1/42  . 
67..4  20  42 
7/20/41  . 
10/17/41 
3/25/42  . 
1/5/42  .. 
1/16/42  . 
10/10/41 
I  1/25/41 


68. .7/12/41 

68. . 12/18/41 
56.. 9/10/41 
64.. 1/26/42 
76.. 8/29/41  , 
54.. 3/18/42 
63. . 12/12/41 
71.. 9/30/41 
70. .3/26/42 
64. . I I/I2/4I 
80.. 3/5/42  . 
69. .4/16/42 
55. .2/17/42 
57.. 3/6/42  . 
83.. 4  20 '42 
63. .4/1/42 
68.. 2/2/42  . 
71.. 12/4/41 
55.  .  12/15/41 
36. .4  24/42 
69.. 3/13/42 
66  .4  30  42  . 


. .b3/28/42 
. .b9/27/4l 
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.5/27  42 
6  '3  '42  . 


.bl2/27/4l 
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. . .b4/4/42 
.bl2/l3/4l 
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.  .b4/l8/42 
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.35  9  42 
.'  .'a5/2/42 

".ai/i'/ii 


75. .5  18  42 
 5/18/42 


20TH  CENT.-FOX 


Current  1940-41 


148  Accent  on  Love  (OF  Geo.   Montgomery-Os3  Msssen   61. .7/11/41 

112  Bride  Wore  Crutches  (CD)F..Lynne   Roberts-Ted  North   59.. 6/13/41 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis   73.. 7/18/41 

144  For  Beauty's  Sake  (CD)A  Ned  Sparks- M3rjorie  Rambeau   62..6'6/4l  . 

146  Man  Hunt  (Spy)F  Walter  Pidgeon-Joan  Bennett  I00..6'20/4I 

147  Moon  Over  Miami  (MOF  Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41  . 

145  Very  Young  Lady  (CD)F  Jane  Withers-N3ncy   Kelly   79  . 6/27/41 


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. .  .h.'i/a/*! 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  30  SHOWMEN'STRADEREVIEW 


May  16,  1942 


20TH  CENT.-FOX 


UNIVERSAL 


Current  1941-42  (Cont. 


Current  1941-42 

2  Belle  Starr  (Tech.)  (D)A  Gene  Tierney-Randolph  Scott  

6  Blue,  White  and  Pertect  (D). Lloyd  Nolan-Mary  Beth  Hughes.... 

5  Cadet  Girl  (CD)A  Carole  Landis-Geo.  IVIontgoniery  

8  Castle  in  the  Desert  ( My)  F  ..  .Sidney  Toler-Arleen  Whelan  

1  Charley's  Aunt  (C)F  Jack  Benny- Kay  Francis  

2  Charlie  Chan  in  Rio  (My)F. .  .Sidney  Toler-Mary  Beth  Hughes... 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes  

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  

3  Great  Guns  (OF  Laurel  and  Hardy-Sheila  Ryan  

6  How  Green  Was  My  Valley(D)  F  .  Maureen  0' Hara- Walter  Pidgeon... 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature  

(Reviewed  as  "Hot  Spot") 

W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts.... 

W-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan  

10  Mad  Martinaales  (CD)F  lane  Withers-Marjorie  Weaver  

3  Man  at  Large  (Spy)  F  Marjorie  Weaver-Richard  Derr  

10  Man  Who  Wouldn't  Die(My)  F.LIeyd  Nolan-Marjorie  Weaver  

5  Marry  theBoss'Daughter(CD)  F .  Brenda  Joyce-Bruce  Edwards  

4  Moon  Over  Her  Shoulder(C)  A  .Lynn   Bari-John  Sutton  

10  My  Gal  Sal  (M)  F  (Tech.)  Rita  Hayworth-Victor  Mature  

8  Night  Before  the  Divorce(C)A.Lynn  Bari-Joseph  Allen,  Jr  

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell  

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde  

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell  

9  Remarkable  Mr.  Kipps  (D) A. .Michael  Redgrave-Diana  Wynyard.. 

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne  

W-l  Riders  of  the  Purple  Sage  (W)  F  .  George   Montgomery-Mary  Howard.. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  

9  Rings  on  Her  Fingers  (D)F... Henry  Fonda-Gene  Tierney  

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  

8  Roxie  Hart  (C)A  Ginger  Rogers-Adolphe  Menjou  

9  Secret  Agent  of  Japan  (Spy).. Lynn  Bari-Preston  Foster  

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr  

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)... 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  

W-2  Sundown  Jim  (W)F  J.   Kimbrough-A.  Whelan  

I  Sun   Valley   Serenade  Sonja  Henie-John  Payne-M.  Berle.. 

4  Swamp  Water  (D)A  Walter  Huston- Walter  Brennan  

9  To  the  Shores  of  Tripoli  {D)F.M.  O'Hara-J.  Sutton  (Tech.)  

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)  

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari  

9  Who  Is  Hope  Schuyler?  (My)A.IVlary  Howard-Robt.  Lowery  

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  

3  Yank  in  the  R.A.F.  (War)  F  .  .Tyrone   Power-Betty  Grable  

7  Young  America  (D)  Jane  Withers- William  Tracy  

Coming  19  +  1-42 

11  It  Happened  in  Flatbush  (D). Lloyd  Nolan-Carole  Landis  

11  Magnificent  Dope   D.  Ameche-H.  Fonda-Lynn  Bari  

10  Moontide  (D)A   J.  Gabin-I.  Lupino-C.  Rains  

12  Outlaw.  The   Walter  Huston-Thos.  Mitchell  

1 1  Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery- M.  O'Hara  

12  This  Above  All  Tyrone  Power-Joan  Fontaine  

10  Whispering  Ghosts  (CMy)A. .  .Urenda  Joyce-Milton  Berle  

Coming  1942-43 

A-Haunting  We  Will  Go  (C) ..  Laurel  &  Hardy-Sheila  Ryan  

Berlin  Correspondent   \/irginia  Gilmore-Dana  Andrews  

Black  Swan   Tyrone  Power-Maureen  O'Hara  

Footlight  Serenade  (U)  Betty  Grable-Victor  Mature  

Iceland   Sonja  Henie-John  Payne-Jack  Oakie 

Loves  of  Edgar  Allen  Poe  Linda  Darnell-John  Shepperd  

Orchestra  Wife   Geo.  Montgomery- Ann  Rutherford... 

Pied  Piper   Monty  Woolley- Roudy  McDowall.... 

Postman    Didn't   Ring  Brenda  Joyce-Richard  Travis  

Tales  of  Manhattan  (D)  Fonda-Rogers-Boyer-Hayworth   

Thru  Different  Eyes  (My)  Mary  Howard-Donald  Woods  

Thunder  Birds  (D)  Gene  Tierney- Preston  Foster  

Twelve  Men  in  a  Box  Lloyd  Nolan-Marjorie  Weaver  

UNITED  ARTISTS  Current 

About  Face   (OF  William  Tracy-Joe  Sawyer  

All  American  Co-Ed  (CM)  F ..  Frances  Langtord-Johnny  Downs.... 
Broadway  Limited  (C-D)  F. .. .Victor  McLaglen- Dennis  O'Keefe... 

Brooklyn  Orchid   (OF  Marjorie   Woodworth-Wm.    Bendix. . 

Corstcan  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  TamirofT. 

Dudes  Are  Pretty  People  (C) .. Marjorie  Woodworth-Jimmy  Rogers. 

Fiesta   (Tech.)    (CD)  Armida-Antonio  Moreno-Geo.  Givot. 

Friendly  Epemies  (C)  Charles  Winninnpr-Charlie  Ruggles. 

Gentleman  After  Dark  (D)A.. Brian  Donlevy-Miriam  Hopkins  

Gold   Rush   (OF  Charlie  Chaplin   

Hayfoot   (C)   William  Tracy-James  Gleason  

International  Lady  (Spy)  A . . . .  Nona  Massey-George  Brent  

Junqle  Book  (Tech.)  ( FA)  F ..  .Sabu- Rosemary  DeCamp   

Lydia  (D)F   Merle  Oberon-Alan  Marshall  

Major  Barbara  (CD)A  Wendy  Hiller-Robert  Morley  

Miss  Polly  (OF  ZaSu   Pitts-Slim  Summerville  

Mister  V   (D)F  Leslie  Howard-Mary  Morris  

New  Wine   (MO)F  Ilona  Massey-Binnie  Barnes  

Niagara  Falls   (OF  Marjorie  Woodworth-Tom  Brown  

Real  Glory   Gary  Cooper   

Shanghai  Gesture  (D)  Gene  Tierney-Viclnr  Mature  

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  

Sundown  (D)A   Gene  Tierney-Bruce  Cabot  

Tanks  a  Million  (OF  Jas.   Gleason-Wm.  Tracy  

Three  Cockeyed  Sailors  (C)F.. Tommy  Trindler-Claude  Hulbert  

To  Be  Or  Not  To  Be  (C)  A ...  .Carole  Lombard-Jack  Benny  

Twin    Beds    (OA  George  Brent-Joan  Bennett  

Coming 

Devil  With  Hitler  (CD)  Rcbby  Watson-Joe  Devlin  

Flying   With   Music   (CM) ...  .Marjorie   Woodsworth-George  Givot. 

(Former  title  "Cobana") 

Miss  Annie  Rooney  Shirley  Temple- William  Gargan  

Moon  and  Sixpence  George  Sanders- Herbert  Marshall... 

Mr.    and    Mrs.    Broo'.iyn  Arlene    Judge-William  Bendix.... 

(Former  title  '*Mc<3uerins  From  Brooklyn") 

UNIVERSAL  Current  1940-41 

5035  Bachelor  Daddy  (OF  Baby  Sandy- Kathryn  Adams  

5039  Cracked  Nuts  (C)  Una    Merkel-Stuart  Erwin  

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine  

5038  Hello  Sucker  (F)A   Hugh  Herbert-Peogy  Moran  

5029  Hit  the  Road  (D)F  George  MacLane-Dead  End  Kids 


Rel. 

Seo 

Mins.  Date 

Issue  of 

87. 

.9/12/41  . 

. .b8/23/4l 

75. 

.1/6/42  .. 

.bl2/20/4l 

71. 

.11/28/41 

.bl I/I5/4I 

62. 

.2/27/42  . 

. . . b2/7/42 

81. 

.8/1/41  .. 

. .b7/26/4l 

62. 

.9/5/41  .. 

. .bo/Zo/41 

73. 

.12/12/41 

U  i  1  /  1  C  //I  1 

.bl 1/ 10/41 

74. 

.8/8/41  .. 

. .b//Zb/41 

67. 

.1/16/42  . 

u  1  / 1  n  / A'i 
.  . b 1 / IU/4i 

74. 

. 10/10/41 

. .b9/l3/4l 

118. 

. 12/26/41 

. .bl I/I/4I 

82. 

.11/14/41 

.blO/IB/41 

58. 

.9/26/41  . 

.  .09/  1  vS/*H 

57. 

.3/20/42 

.  .  Do/ ll/l^ 

65. 

.5/15/42 

hd / 1  ft ;d9 

69. 

.10/3/41  . 

t^n  f  1  o  /A  I 
.  .09/  13/41 

65 

.5/1/42  . 

t%A  /  to  /AO 

.  . 04/ 1 0/4^ 

60 

.11/28/41 

.01 1 / 1  a/4 1 

68. 

.10/24/41 

.010/ lo/4 1 

103. 

.5/8/42  . 

I,  A  /to  /  A"! 

.  .b4/ IO/4Z 

67. 

.3/6/42  .. 

70 

.2/13/42  . 

.  . .  \i2/7 1^2 

61 

. 12/19/41 

.b 1 1 /22/4 1 

60 

.8/22/41 

. .b7/26/4l 

86 

.3/27/42 

. .Do/ 14/4^ 

86 

.1/1/42  .. 

.bl2/20/4l 

56 

. 10/10/41 

un  /  to  /At 
.  . ba/ 10/41 

72. 

.1/23/42  . 

t.1  /  tU  /  A'i 

. .01/10/4^ 

86 

.3/20/42 

t%0  /  1  A  /AO 

.  . 00/ I4/4Z 

93 

.11/21/41 

U  1  1  /on  /  A  t 

.01  l/^,;/4l 

74 

.2/20/42  . 

. . . b2/7/42 

72 

.4/3/42  . 

/ t  A  /AO 

. .00/ 1 4/4i 

73 

. 11/7/41 

.blO/25/41 

75 

.3/13/42  . 

.. .b2/7/42 

98 

.1/30/42  . 

. .bl/ 10/42 

53 

.3/27/42 

..b3/ 14/42 

83 

.8/29/41  . 

. . .b8/2/41 

88 

. 11/14/41 

.blO/25/41 

87 

.4/10/42 

.  .b3/ 14/42 

80. 

.9/26/41  . 

..b9/l3/4l 

64 

.9/19/41 

..b9/l3/4l 

57 

.4/17/42 

. .b3/l4/42 

77 

.8/15/41 

. .b7/26/41 

97 

.10/17/41 

. .b9/l3/4l 

73 

.2/6/42  . 

. .bl/IO/42 

6/5/42 

..a3/28/42 

6/19/42 

. .a3/28/42 

94 

.5/29/42 

. .b4/ 18/42 

.7/10/42 

.6/26/42 
.7/17/42 
.5/22/42 


. .a2/7/42 
. .al/3/42 
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.a4/4/42 
.'a5'2  42 


.8/7/42 


.al2/6/4l 
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.  .34/4/42 


.4/17/42 

.10/31/41 
.6/13/41 
.2/20/42 
. I  1/28/41 
,3/13/42 
, 12/19/41 
6/26/42 
2/27/42 
4/17/42 
,1/2/42  . 
,9/19/41 
4/3/42  . 
,9/29/41 
9/12/41 

11/14/41 
,3/20/42 
,  10/10/41 

10/17/41 
5/8, '42  . 
2/6/42  . 
5/15/42 
, 10/31/41 
,9/12/41 
,7/4/41  . 
,3/6/42  . 
.4/24/42 


.  .b4/ 18/42 
.blO/18/41 
..b6/l4/4l 
. .bl/31/42 
.bl2/20/4l 
.al2/20/41 
.bl2/20/4l 
. .a3/l4/42 
. .b3/l4/42 
. ..b3/7/42 
. ..bl/3/42 
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. .b3/28/42 
. .b8/23/4l 
. . .b5/3/4l 
. .bl I/I/4I 
. .b2/ 14/42 
. . .b8/2/4l 
. .b9/27/4l 
. .  .  Reissue 
.b 12/27/41 

ibio/isMi 

...b8/9/4l 
. .b7/l2/4l 
. .b2/2l/42 
. .b4/l8/42 


.a5/9  42 
. .32/7/42 


5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers...  86. 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60. 

5055  Men  of  the  Tiniherland  (A)  F .  .Richard  Arlen-Andy  Devine   61. 

5056  Raiders  of  the  Desert  (A)  F ..  .Richard  Arlen-Andv  Devine   60. 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56. 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63. 

5044  This  Woman  Is  Mine  (PD)  A.  .Francbot  Tone-Walter  Brennan   92. 

50I2A  Tight  Shoes   (OF  Brod  Crawford-Ann  Gwynne   67. 

Current  1941-42 

6007  Appointment  fer  Love  (D)  Chas.  Boyer-Margaret  Sullavan   89. 

6063  Arizona  Cyclone  {W)F  Johnny  Mack  Brown   57. 

6013  Badlands  of  Dakota  (W)F  Crawford-Herbert-Devine    73. 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey   64. 

Broad'va"  (G)   Reorae  Raft-Brod  Crawford   89, 

6035  Burma  Convoy  (A)A  Charles  Bickford-Evelyn  Ankers   59. 

B0I8  Butch  Minds  the  Baby  (C)A...Brod  Crawford- Virginia  Bruce   76. 

6037  Don't  Get  Personal   (C)  H.    Herbert-A.   Gwynne   60. 

6054  Escape  From  H'n-'  Konn (Spy) . Don  Terry-Leo  Carrillo   60. 

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day   57. 

(Former  title  "Vigilantes") 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60. 

6027  'Frisco    Lil    (D)A   Irene  Hervey-Kent  Taylor   60. 

6012  Ghost  of  Frankenstein(H)  A. .  .Sir  C.  Hardwicke-L.  Chaney,  Jr   67. 

6045  Girl  Must  Live  (OA  Margaret  Lockwood    69. 

6046  Hellzanoppin   Olsen  and  Johnson-Martha  Raye   84. 

6005  It  Started  With  Eve  (CD)  F . .  .Deanna  Durbin-Charles  Laughton...  90. 

6032  Jail  House  Blues  (OA  Anne  Gwvnne-Nat  Pendleton   62. 

6026  Juke  Box  Jenny  (M)F  Harriet  Hilliard-Ken  Murray   65. 

6001  Keep  'Em  Flying  (OF  Abbott  &  Costello-Carol  Bruce   80. 

6151  Kid  From  Kansu  (A)F  Dick  Foran-Leo  Carrillo   60. 


7/4/41 
8/1/41 
8/22/41 
7/II/4I 
6/27/41 
8/8/41 
6/20/41 
,6/6/41 
,6/18/41 
7/18/41 
,6/20/41 
,8/22/41 
,6/13/41 

, 10/31/41 
.11/14/41 

,9/5/41  ., 
,2/6/42  ., 
5/8/42  . 
,10/17/41 
3/20/42  , 
,1/2/42  .. 
5/15/42 
,4/17/42  , 

, 10/24/41 
.3/6/42  ., 
,3/13/42  , 
,9/19/41  , 
,  12/26/41 
,9/26/41  . 
,1/9/42  ., 
,3/27/42  , 
11/28/41 
9/19/41  . 


. .b6/28/4l 
. .b7/26/4l 
. ..b3/8/4l 
...b7/5/4l 
. .b6/28/41 
...b8/2/41 
. .b7/l9/4l 
. .b5/3l/4l 
. .b7/l2/4l 
. .b8/l6/4l 
. .b6/28/4l 
. .b8/23/4l 
. .b6/l4/4l 

.blO/25/41 
. .b3/l4/42 
. .b8/30/4l 
. .bl/17/42 
. . .b5/9'42 
. .blO/4/41 
. .b3/28/42 
...bl/3/42 
.  .33/14/42 
.  .39/13/41 

.bl0/l8/4l 
. .b2/28/42 
. . .b3/7/42 
.blO/l 1/41 
.bl2/20/4l 
. .hlO/4/41 
.  .bl/17/42 
.  ,b3/28  /42 
.bl 1/22/41 
.  .b9/20/4l 


Rel. 

Mins.  Date 

6042  Mad  Doctor  of  Market  St. (D). Una  Merkel-Claire  Dodd   60.  .2/27/42 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61.. 9/5/41  . 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  58. .11/21/41 

6029  Melody   Lane   {CM)F  Baby  Sandy-The  Merry  Macs  60..  12/19/41 

6034  Mississippi   Gambler  (My)F..Kent  Taylor- Frances  Langford   60.. 4/17/42 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran  62..  10/3/41 

6025  Moonlight  in  Hawaii  (CM) F . .Johnny  Downs-Jane  Frazee  60. .11/21/41 


Set 
Issue  of 
..bl/IO/42 
..b9/20/4l 
.blO/ll/41 
.bl2/l3/4l 
..b4/ 18/42 
..blO/4/41 
blO/ll/41 


6 1.. 4/3/42   b4/4/42  . 


.blO/ll/41 
..b 1/24/42 
..bl2/6/4l 
...bl/3/42 
..b2/l4/42 
..bl2/6/4l 
. .b4/25/42 
..bl2/6/4l 
..b9/l3/4l 
.blO/25/41 
. .b4/ 18/42 
. .b3/28/42 
...b4/4/42 
..bll/l/41 
..bl/17/42 
. .b8/30/4l 
...b4/4/42 
. .b2/2l/42 
.bl2/l3/4l 
...al/3/42 


. 10/17/41 
.4/10/42 
.2/13/42 
.4/17/42 
.11/7/41 


.b3/ 14/42 


6622  Mystery  of  Marie  Roget(HMy)  A  .Patric  Knowles-Maria  Montez. 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.   C.   Fields-Gloria  Jean  71. .10/10/41 

6023  North  to  the  Klondike  {A)F..Brod  Crawford-Lon  Chaney,  Jr   58..  1/23/42  . 

6014  Paris  Calling   (D)A  Elisabeth   Bergner-Randolph  Scott. .  93. .  1/16/42  . 

6044  Quiet  Wedding   Margaret  Lockwood    63..  11/21/41 

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &.  Costello-Dick  Foran   86.. 2/20/42  . 

6052  Road  Agent  (D)A  Leo  Carrillo-Andy  Devine-D.  Foran.  60.. 2/6/42  ., 

6047  Saboteur     (Spy)F   Robert  Cummings-Priscilla  Lane  108. .4/24/42 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel.  62. .12/5/41 

6030  Sing  Another  Chorus  (MC)  F .  .Johnny  Downs-Jane  Frazee  64.. 9/19/41 

6020  South  of  Tahiti   (D)F  Brian  Donlevy-Maria  Montez  75. 

6048  Spoilers  (D)F   Marlene   Dietrich-Randolph  Scott...  87. 

6064  Stage  Coach  Buckaroo  (W)F..J.  Mack  Brown-Fuzzy  Knight  58. 

6036  Strange  Case  of  Dr.  Rx(My)A. Lionel   Atwill-Patric   Knowles   65. 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray  66  

6039  Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert  61. .1/30/42 

6004  Unfinished  Business  (CD)  A . . .  Irene  Dunne-Robt.  Montgomery  94.  .9/12/41  . 

6053  Unseen  Enemy  (Soy) A  Leo  Carrillo-Andy  Devine   60.. 4/10/42  . 

6017  What's  Cookin'  (M)F  Andrews  Sisters-Gloria  Jean   66. .2/20/42  . 

6015  Wolf   Man   (H)A  C.  Rains-D.  Foran-L.  Ch3ney,  Jr...  70..  12/12/41 

6041  You're  Telling   Me  (C)  Hugh  Herbert- Robert  Paige  5/1/42  . 

Coming 

6024  Almost  Married  (CM)F  Jane  Frazee-Robert  Paige   65.. 5/22/42  . 

Danger  In  the  Pacific  Leo  Carrillo-Andy  Devine  

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  al/IO/42 

Eagle  Squadron  (D)  Diana  Barrymore- Robert  Stack  32/28/42 

Lady  in  a  Jam  (C)  Irene  Dunne-Patric  Knowles  6/19/42  a2/l4/42 

P3rdon  My  Sarong  (C)  Abbott  and  Costello  

Strictly  in  the  Groove  Leon  Errol-Mary  Healy   a5/2/42 

6043  There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown  6/26/42  ...alO/4/41 

(Kormer  title  "Man  or  Mouse") 

Top  Sergeant  (G)  Don  Terry-Leo  Carrillo   a4/4/42 

6019  Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  6l..6/5/4r        al  10/42 

Coming  1942-43 

Deep  in  the  Heart  of  Texas  Robert  Stack-Brod  Crawford  

Destination  Unknown   Irene  Hervey-William  Gargan  

Eyes  of  the  Underworld  Richard  Dix-Wendy  Barrie   "  "85/2/42 

Great  Impersonation   Ralph  Bellamy-Evelyn  Ankers  

Halfway  to  Shanghai  (Spy) ...  Irene  Hervey- Kent  Taylor   "a3/28/42 

Invisible  Agent   Llona  Massey-Jon  Hall  

I  Want  to  Dance  ^norews  Sisters-Grace  McDonald  

Love  and   Kisses,  Caroline. ...  Robert  Cummings- Diana  Barrymore  

Madam   Spy   Constance   Bennett-Don  Porter   

Private  Buckaroo   Joe  E.  Lewis-Andrews  Sisters  6/12/42  . 

Sherlock  Holmes  Saves  London. Basil  Rsthbone-Nigel  Bruce    .  . 

6066  Sliver  Bullet   Johnny  Mack  Brown-Fuzzy  Knight  6  12/42  ".' 

Timber   Leo  Carrillo-Andy  Devine  


.»4/25/42    WARNER  BROS. 


Current  1940-41 

557  Bad  Men  of  Missouri  (D)  A. .  .Dennis  Morgan-W3yne  Morris   74 

507  Bride  Csme  C.O.D.  (OA  Bette   Davis-James  Cagney  91 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor   50 

533  Dive  Bomber  (Tech.)   (D)F...Errol  Flynn-Fred  MacMurray  132 

565  Highway  West   (G)A  Brend3   Marshall-Olympe   Bradna...  63 

517  Kisses  for  Breakfast  (F)A  Dennis  Morgan-Jane  Wyatt  82 

505  Msnpower  (D)A   Marlene  Dietrich-George  Rsft  105 

555  Out  of  the  Fog  (D)A  Ida  Lupino-John  Garfield   85 

524  Passage  From  Hongkong  (My)  F.Keith  Douglas-Lucile  Fairbanks  61 

564  Shining  Victory  (D)A  G.  Fitzgerald-Jas.  Stephenson  83 

574  Three  Sons  O'Guns  (CD)A  Wayne  Morris-Arthur  Kennedy  65 

558  Underground  (D)   Jeffrey  Lynn-K3ren  Verne   95 

Current  1941-42 

116  All  Through  the  Night  (D)F.. Humphrey  Bogart-Judith  Ander»»n. .  107 

124  Always  in  My  Heart  (D)F  Kay  Francis- Walter  Huston  92 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88 

111  Body  Disappears  (C)F  Jeffrey  Lynn-Jane  Wyman  71 

123  Bullet  Scars   (G)A  Regis  Toomey-Adele   Longmire  59. 

122  Captain  of  the  Clouds  (D)F...J.  Cagney-Dennis  Morgan  (Tech.).  113 
121  Dangerously  They  Live  (Spy)  John  G3rfield-R3ymond  M3ssey  78 

106  International  Squadron  (D)F.. James  Stephenson-Ron3ld  Reagan...  87 

132  In  This  Our  Life  (D)  Bette  Davis-George  Brent  97 

130  I  Was  Framed  (D)F  Mich3el  Ames-Regis  Toomey   61 

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan   127 

131  Larceny,   Inc.    (GC)F  Edward  G.  Robinson-Jane  Wyman..  93. 

105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn   76 

126  Male  Animal  (OA  Olivia  de  Havilland- Henry  Fonda.. 101 

107  Maltese  Falcon  (My)A  Mary  Astor-Humphrey  Bogart  100 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  112 

125  Murder  in  the  Big  House(D)  F  .Faye   Emerson-V3n  Johnson   59. 

103  N3vy  Blues  (OF  A.  Sheridsn-J.  Oakie-M.  Raye  108 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason  63. 

108  One  Foot  in  Heaven  (B)F  Fredric  March-Martha  Scott  108 

115  Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134 

102  Smiling  Ghost  (HO A  Wayne  Morris-Brenda  Marsh3ll  71 

119  Sons  of  the  Sea  (D)F  Michael    Redgrave- Valerie   Hobson..  91 

112  Steel  Against  the  Sky  (D)  F ..  .Richard  Whorf-Lloyd  Nolan  68 

109  Target  for  Tonight  (DocD)  F .  .Royal  Air  Force   48 

1 14  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland  140. 

129  This  Was  Paris  (D)F  Ann  Dvorak-Ben  Lyon   77. 

118  Wild  Bill  Hickok  Rides  (A) . .Constance  Bennett-Bruce  Cabot  83. 

113  You're  in  the  Army  Now  (C)F. Jimmy  Durante-Phil  Silvers  79. 

Coming 

Across  the  P3cific  Humphrey  Bogart-Mary  Astor  

Arsenic  and  Old  Lace  Csry  Grant-Priscilla  Lane  

135  Big  Shot  (G)  H.  Bogart-lrene  Manning   82. 

Constant    Nymph    (D)  Charles  Boyer-Joan  Fontaine  

Desperate   Journey   (D)  Errol   Flynn-Ronald  Resgan  

Escape  From  Crime  R.  Travis-Ann  Cochran  

Gay  Sisters  (D)  Barbar3  Stanwyck-George  Brent  

George  Washington  Slept  Here. Jack  Benny-Ann  Sheridan  

Hard    Way  Ida  Lupino-Joan  Leslie  

133  Juke  Girl  (D)  F  Ann  Sheridan- Ronald  Reagan  90. 

134  Lady  Gangster   Faye  Emerson-Jake  Bishop   62. 

Now,  Voyager   Bette  Davis-Psul  Henried  

Wings  for  the  Eagle  Ann  Sheridan-Ronald  Reagan  

(Former  title  "Shadow  of  Their  Wings") 
Coming  1942-43 

Yankee  Doodle  Dandy  (B)  James  Cagney-Joan  Leslie  


,7/26/41 
,7/12/41  , 
.7/IS/4I  , 
,8/30/41  , 
,8/23/41  , 
,7/5/41  ., 
,8/9/41  ., 
,6/14/41  , 
,6/21/41  , 
.6/7/41  ., 
,8/2/41  ., 
,6/28/41  , 

,1/10/42  , 
.3/14/42  . 
.11/15/41 
.12/6/41  , 
,3/7/42  .. 
,2/21/42  . 
,2/14/42  , 
,10/11/41 

5  16  42  , 
,4/25/42  . 
4/18/42  . 
,5/2/42  .. 
,10/4/41  . 

4/4/42  .  . 
,10/18/41 

1/24/42  . 
,4/11/42  . 

9/13/41  . 

9/27/41  . 
II/I/4I  . 

7/4/42 
9/6/41  .. 
2/7/42  .. 
I2/I3MI 
1 1/8/41  . 

1/1/42  .. 
3/21/42  . 
1/31/42  . 
12/25/41 


. .b7/l§/4l 
. .b6/28/4l 
. .b7/l9/4l 
. .b8/l6/4l 
. .b7/26/4l 
. ..b7/5/4l 
. .b7/l2/4l 
. .b6/l4/4l 
...b6/7/4l 
. .b5/24/4l 
.  .b7/l9/4l 
. .b6/l4/4l 


.  .1112/6/41 
. ..b3/7/42 
..bll/l/41 
. .bl2/6/4l 
...b3/7/42 
..b 1/24/42 
.bl2/27/4l 
. .b8/l6/4l 
. .b4  I  1,42 
. .b4/ll/42 
.bl2/27/41 
. . .b3/7/42 
. . .b9/6/4l 
. ..b3/7/4J 
. .blO/4/41 
.bl2/27/4l 
. .b4/ll/42 
. .b8/l6/4l 


.. .b9/6/4l 
..blO/4/41 
. .b9/l3/4l 
. .b7/l2/4l 
. .b8/l6/4l 
.bl2/27/'(l 
. .bl2/6/4l 
.bl0/l8/4l 

.bl 1/22/41 
. ..b3/7/42 
.b 12/27/4 1 
. .bl2/6/4l 


6/13/42 


. .al/3/42 
.a3/28/42 
.34/25/42 
.a3/28/42 


.a2/l4/42 


5/30/42 
6/6/42  . 


.b4/l  l,/42 
.b4/l 1/42 


.32/21/42 


MISCELLANEOUS 

Eternal  Gift  (Rel.)  C3tholic  Mass   100. .Lament    .    Not  Rev. 

40.000  Horsemen   (W3r)A  Gr3nt  Tsylor-Betty  Bryant   85.. Goodwill  b8/2/4l 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye  75..Hoffberg  bll/l5/4l 

Guerilla  Brigade  (D)A  Russian  cast    84..Luminar  b4/l8/42 

Mystery  of  Room  13  (My)F...Gihb  McLsughlin-Ssra  Seegar  68. .Alliance  ..b8/30/4l 

No  Greater  Sin  (D)A  Leon  Ames-Luana  Walters   85. .  University  .b6/2l/4( 

Professor  Creeps  (C)  Manton  Moreland    63 ..  Dixie  Nat.  b2/28/42 

Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope; — h — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


May  16,  1942 


SHOWMEN'S  TRADE 


REVIEW 


Page  21 


COLUMBIA  1940-41 

Comment  Running 
Time 

ALL  STAR  COIHEDIES  (18) 

1432  Black  Eyes  and  Blues  Fair    IB'/z. 

2425  Blondes  and  Blunders  Silly    16 

2424  Bundle  of   Bliss   17 

2423  Cold  Turkey    18  . 

243fi  French  Fried  Patootie   18 

2428  Fresh  As  a  Freshman. .  ..Fair    16 

2431  Glove  Affair    Wi- 

2426  His  Ex  Marks  the  Spot.. Funny    18 

2438  Host  to  a  Ghost  Fair    17  . 

2437  Love  at  First  Fright   18  . 

2421  Pleased  to  Mitt  You   18  . 

2434  Ready,  Willing  But 

Unable    l6'/2. 

2433  Ring  and  the  Belle  Fair    17 

2429  So  You  Won't  Squawk   16 

2422  Spook  Speaks   Fairly    Amusing  18  . 

2427  Watchman  Takes  a  Wife. Fairly   Amusing  16 

2435  Yankee  Doodle  Andy   16 

2430  Yumpin'  Yiminy    16  . 

CINESCOPES  (10) 

2»78  Capital  Sidelights   Poor    10  . 

2S75  Feathers   Very  Good    9  . 

2979  Fighter  Pilot   Timely    II  . 

2972  Floating  Elephants  Timely  and  Good  8 

2S71  Hobby  Lobby   Excellent    12  . 

2(76  Movie  Magic   Fascinating    ...  9 

2973  Nice  Work,  If  You  Can 

Do  It   Fair    10 

2«77  This  Is  England  Timely    10  . 

2974  Unusual  Crafts   Interesting    9  . 

COLOR   RHAPSODIES  (16)  (Tech.) 

25«7  Carpenters    7 

2510  Cuckoo  I.  Q..  Fair    7 

2505  Helping  Paw   Amusing    7 

2508  Land   of   Fun   7 

2503  Mad    Hatter    7 

2502  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    7'/2 

2509  Tom  Thumb's  Brother  Cute    7 

250r>  Way  of  All  Pests   7 

2504  Wise  Owl   Fairly  Good  ...  7 


COLUMBIA  TOURS  (10) 

Beautiful  British  Columbia   tO 

Beautiful  Ontario    10 

Frnm  Singapore  to 

Hongkong   Timely    10 

Historic  Virginia    11 

Islands  of  the  West 

Indies   Satisfactory    ...  10 

Old  and  New  Arizona   10 

San  Francisco — 

Metropolis  of  the  West. Average    10 

Savoy  in  the  Alps  Poor  Timing  ...  II 

Sojourn  in  Havana  Interesting    ....  9 

Western  Wonderland  ....Excellent    10 

COMMUNITY  SINGS  (10) 

2S55  Fun  With  Songs  Fair    10 

2fi54  Gay  Tunes    ID 

2651  Jolly  Tunes    9 

2fi53  Melodies  That  Linger   10 

2R57  Penny  Songs    10 

2fi58  "Perfidia"  Baker    10 

2652  Popular  Love  Songs  Depends    9 

2656  Songs   With    Harmony   10 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute   


255n 
2560 
2557 

2551 
2554 

2553 
2559 

2552 
2555 
2558 


2753  Paunch  and  Judy  Average 


2754  Streamlined  Donkey 


.Cute 


HOW'S  YOUR  I.  Q.  (6J 

2604  Junior  I.  Q.  Parade  

2605  So  You  Think  You  Know 

Music   Good   

2601  Take  It  Or  Leave  It  (1).. Funny   

2602  Take  It  Or  Leave  It  (2) .. Entertaining  .. 

2603  Take  It  Or  Leave  It  (3)  

2606  Take  It  Or  Leave  It  (4).. Very  Good  .,, 

WPW  YORK  PARADE  (6) 

2t52  Abroad  at  Home  Interesting  .. 

2«5I  Magic  City   Well   Done  ... 


PHANTASIES  CARTOONS  (8) 


2708  Merry  Mouse  Cafe  Poor 


SCREEN  SNAPSHOTS  (12) 
1851  No.  1  (Ken  Murray)   

2852  No.  2  (Don  Wilson)   Very  Good 

2853  No.  3  (Ken  Murray)   One  of  the  Best 

2854  No.  4  (Ken  Murray)   

2155  No.  5  (Bob  Hope)   Excellent   

2856  No.  6  (Larry  Simms)   Good 

2857  No.  7  (Ken  Murray)   

2858  No.  8  (Jerry  Colonna)   

J»59  No.  9  (Jack  Benny)   Fair          

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical 

2404  Boobs  in  Arms  

2403  Cookoo  Cavaliers   Silly 

240';  Dutiful  But  Dumb    

2401  From  Nurse  to  Worse  A  Dud 

I'll  Never  Heil  Again  Satiric  Slapstick 

2402  No  Census.  No  Feeling  

2405  So  Long  Mr.  Chumps  Slapstick 


16 
18 
17 

(6'/2 

17 

18 

18 

20 


Reviewed 
Issue  Of 


4/19/41 
,11/30/40 

Not  Rev. 

10/12/40 

Not  Rev. 
,  4/  5/41 

Not  Rev. 
,  I/I1/4I 
,  8/  9/41 

Not  Rev. 

Not  Rev. 

Not  Rev. 
5/24/41 

Not  Rev. 
.10/12/40 
,  1/25/41 

Not  Rev. 

Not  Rev. 


.  5/24/41 
.  3/  I/4I 
.  6/28/41 
.  10/12/40 
.  9/21/40 
.  3/29/41 

.11/23/40 
.  4/  5/41 
.  1/25/41 


Not  Rev. 
8/  9/41 
2/  1/41 

Not  Rev. 

Not  Rev. 

Not  Rev. 
,10/12/40 
6/28/41 

Not  Rev. 

1 1/30/40 


.Not  Rev. 
.  Not  Rev. 

.  3/15/41 
.Not  Rev. 

.11/23/40 
.  Not  Rev. 

.  4/19/41 
.  1 1/23/40 
.11/30/40 
.  3/29/41 


3/15/41 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
1 1/23/40 
Net  Rev. 


6  . 

.  8/  9/41 

6  . 

.  6/28/41 

7  . 

.  6/28/41 

6  . 

.Not  Rev. 

6  . 

.  1 1/23/40 

6  . 

.  1/25/41 

6  . 

.  8/30/41 

6  . 

.  3/22/41 

9'/2. 

.  Not  Rev. 

10  . 

.  4/19/41 

ll'/2. 

. 1 1/30/40 

1  1 

.  2/  1/41 

.  Not  Rev. 

1  1 

.  5/31/41 

4/26/41 
1/25/41 


6 

.  .Not  Rev. 

6 

. .  Not  Rev. 

6 

.  .  Not  Rev 

6 

..  9/13/41 

7 

.  .10/12/40 

7 

. .  Not  Rev. 

6 

. .  Not  Rev. 

10 

.  .  1  1/30/40 

10 

..11/23/40 

9 

.  .  Not  Rev. 

10 

. .  Not  Rev. 

10 

. .  2/  1/41 

10 

. .  3/22/41 

10 

. .  Not  Rev. 

10 

. .  Not  Rev. 

10 

.  .  8/30/41 

5/24/41 
Not  Rev. 
11/30/40 
Not  Rev. 
8/31/40 
,  6/28/41 
Not  Rev. 
.  3/22/41 


COLUMBIA  1940-41  (Cont.) 

Comment  Running 
Time 

WASHINGTON  PARADE  (6) 

2901  The   Mint    10  . 

2904  The  Spirit  of  1941  Fair   ...10  . 

2902  U.  S.  Military  Academy   10  . 

2903  U.  S.  Naval  Academy  Splendid    10 


WORLD  OF  SPORTS  (12) 


2803  All  the  Giant  Killer  Very  Good    9 

2808  Aquanlay   Very  Good    9 

2807  Diving  Thrills   Very  Good    9 

2802  Hunting  Wild  Deer  Fair    9 

2804  Ice  Capers   Very  Good    10 

2806  Jungle  Archer   Very  Good   ....  II 

2801  Master  of  Cue  Billiard    Fans,.  10 

2805  Splits,  Spares  and  StrikesFor  Bowlers.  ..  10 


1941-42 


3424 
3423 
3432 
3422 
3433 
3425 
3421 
3435 
3429 
3426 
3427 
3428 
3434 
3431 
3430 


ALL-STAR  COMEDIES  (18) 

Blitzkiss    15 

General   Nuisance    18 

Groom    and    Bored   16 

Half  Shot  at  Sunrise  Slapstick    16 

How  Spry  I  Am  Good    18 

Lovable  Trouble    18 

Love  In  Gloom  Good    21 

Olaf  Laughs  Last   I61/2 

Sappy  Birthday    18 

She's  Oil  Mine  Slapstick    18 

Sweet  Spirits  of  Nighter.Poor    18 

Three  Blonde  Mice  Silly    16 

Tire  M?,.":,  Spare  My  Tires   18 

What  Makes  Lizzy  Dizzy?Fair    17 

Yoo  Hoo  General  Good    18 

CINESCOPES  (8) 


Reviewed 
Issue  Of 


.Not  Rev. 
.  4/26/41 
.  Not  Rev. 
.  2/  1/41 


1/25/41 
6/28/41 
5/31/41 
1 1/30/40 
,  3/  8/41 
4/26/41 
,  10/12/40 
,  3/  8/41 


.N>t  Rev. 

Not  Rev. 

Not  Rev. 
.10/  4/41 

.  5  9/42 
Not  Rev. 
,  8/  9/41 
.Not  Rev. 
Not  Rev, 
.12/13/41 
.  1/24/42 
,  2/  7/42 
Not  Rev. 
.  4/  4/42 
.  3/28/42 


3971 

Exploring  Space   

.Interesting 

.  9 

. .  8/30/41 

3972 

.Poor   

9 

.  .  10/  4/41 

3975 

Strange  Facts   

Interesting    . . 

.  9 

.  .  12/13/41 

3974 

Women  in  Photography. 

.For  Women 

.  10 

.  .  1  1/22/41 

3973 

World  of  Sound  

.Absorbing  ... 

9 

..11/  1/41 

COLOR   RHAPSODIES  (16)  (Tech.) 

3507  Cinderella  Goes  to  a  Party   8 

3506  Concerto  in  B-Flat 

Minor   Good    7 

3502  Fox  and  the  Grapes  Very  Good  ....  7 

3504  Hollywood  Detour   Excellent    7 

3503  Red  Riding  Hood  Rides 

Again   Clever    7 

3505  Wacky  Wigwams    7 

3501  Who's  Zoo  in  Hollywood   7 

3508  Woodman  Spare  That  Tree   7 


COMMUNITY  SING  (10) 


3653  College  Songs   

3fi57  Crooning  Melodies   

3652  Current  Hits   As  Usual 

3659  Deep  in  the  Heart  of 

Texas   Good  . . .  . 

3656  Good  Fellowship  Songs  

3658  Good  Time  Songs  

3655  Hits  of  the  Day  

3651  Patriotic  Songs   Patriotic 

3654  Popular  Songs   

3660  Walk  Without  Baby  


FABLES  CARTOONS  (8) 


3755  Bulldog         the  Baby  

3751  Great  Cheese  Mystery  

3752  Tangled  Angler  Poor   

3753  Under  the  Shedding 

Chestnut  Tree   Fair   

3754  Wolf  Chases  Pigs  Amusing  ... 

GLOVE  SLINGERS  (4) 

3411  Glove  Birds   Fair   

3410  Kink  of  the  Campus  

3409  Mitt    Me   Tonight  Fair   

3412  Study   in  Socks   


IO'/2 

10 
9 

10 
10 
10 

9 

9 


7  . 
7  . 
7  . 

81/2. 
7  . 


17'/2, 

18  . 
16  , 
171/2 


INTERNATIONAL  FORUM  (6) 


3451  Dorothy  Thompson  Timely  .... 

3452  Will  England  Be 

Invaded?   Very  Good. 

3453  Will  Democracy  Survive?. Timely   


PANORAMICS  (12) 


.  5/  2/42 
.12/  6/41 
./2/I4/42 

.  1/17/42 
.Not  Rev. 
.  Not  Rev. 
.  Not  Rev. 


Not  Rev. 
.Not  Rev, 
.10/  4/41 

.  5 '  9  42 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  8/30/41 
.  Not  Rev. 
,  Not  Rev. 


,  Not  Rev. 
,  Not  Rev. 
.  2/  7/42 

.  3/21/42 
,  5.   9  42 


,  3/28/42 
,  Not  Rev. 
.11/22/41 
.Not  Rev. 


.  8/  9/41 
.10/18/41 


3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3905  Health  For  Defense  Very  Good 

3903  New  York's  Finest  Very  Good 

3904  Spare  Time  in  the  Army, Splendid  .. 


PHANTASIES  CARTOONS  (8) 


3703  Battle  for  a  Bottle  

3701  Crystal   Gazer   Poor   

3702  Dog  Meets  Dog  Poor   

3704  Wild  and  Woozy  West.  .  ,  .Amusing 

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.   I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Every  Good 

3604  Kitchen  Quiz  No.  3  Very  Good 

3C0I  So  You  Think  You  Know 

Music  No.   I  Good   

3C05  So  You  Think  You 

Know  Music  No.  2  


SCREEN  SNAPSHOTS  (10) 


3851  No. 

3852  No. 

3853  No. 

3854  No. 

3855  No. 

3856  No. 

3857  No. 

3858  No. 

3859  No. 

3860  No. 


Good. 


1  (Ken    Murray)  Good 

2  (Ken  Murray)   

3  (John  Hubbard)  Very 

4  (Billy    Gilbert)  Good 

5  (New  Talent)   

6  (Alan   Mowbray) .. .Very  Good. 

7  (Jimmy  Stewart)   

8  (Ascap)  Excellent  .. 

9  (Movie  Memories)  .Very  Good  . 

10  (Don  Wilson)   


10  . 

.  9/13/41 

10  . 

.11/  1/41 

9  . 

.  3/28/42 

10  . 

.  1/17/42 

10  . 

.  2/21/42 

10 

Not  Rev. 

7  . 

. 11/15/41 

7  . 

.  4/25/42 

7  . 

,  5,  9/42 

lO'/j. 

.  9/13/41 

10  . 

.  12/13/41 

10  . 

.  2/21/42 

10  . 

.  8/30/41 

10  . 

.Not  Rev. 

10  . 

. 10/  4/41 

10  . 

.Not  Rev. 

10  . 

.11/22/41 

10  . 

.12/13/41 

10  . 

.Not  Rev. 

10  . 

.  2/  7/42 

10  . 

.Not  Rev 

10  . 

.  5/  2/42 

9 

.  5/  9 '42 

10 

Not  Rev. 

COLUMBIA  1941-42  (Cont.) 

Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake.  .Slapstick    18 

3405  Cactus  Makes  Perfect.  ,.  .Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good ..  .Slapstick    17 

3407  Matri-Phony    17 

3403  Some   More  of  Samoa  Sillv   .     .  .18 

3406  What's  the   Matador  Good    Slapstick.  16 

THIS  CHANGING  WORLD  (6) 

3981  Broken    Treaties  Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour  Fair    10 

3552  Buenos  Aires  Today  Good    10 

3554  Great  American  Divide. .  ,'^ery  Good  ....  10 
3551  Journey  in  Tunisia  Dated    10 


WORLD  OF  SPORT  (12) 

3806  College  Champions  Good   

3803  Jungle  Fishing   Excellent   

3808  Fit  to  Fight  

3804  Polo    Champions  Excellent  .... 

3805  Rack  'Em  Up  Good   

3802  Show   Dogs  ..Excellent   

3801  Tee  Up  (Patty  Berg)  For  Golfers.. 

3809  Tennis  Rhythm  With 

Bobby  Riqgs   

3807  Wrestling  Octopus    Funny   


10 
IS 
10 
10 
10 
10 
10 

10 

9'/2 


MGM  1940-41 

CARTOONS   (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer. Excellent    8 

W-249  Alley   Cat  Excellent    8 

W-253  Flying  Bear  Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Wood  Fair    8 

W-251  Little    Caesario  Very    Good   8 

W-245  Little    Mole  Very    Good   9 

W-241  Lonesome  Stranger  Excellent    9 

W-250  Midnight    Snack  Cute    9 

W-242  Mrs.    Ladyhug  Excellent    8 

W-252  Officer    Pooch  Amusing    8 

W-244  Prospecting    Bear  Funny    9 

W-247  Rookie  Bear  Funny    8 

CRIME  DOESN'T  PAY  (6) 

P-205  Coffiins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    20 

P-204  Forbidden    Passage  Tops    21 

P-203  Respect  the  Law  Very    Good   20 

P-206  Sucker  List  Excellept    20 

P-202  You  the  People  Excellent    21 

MINIATURES  (10) 

M-235  Battle.  The  Interesting    11 

M -238  Ghost    Treasure  Interesting    ....  10 

M-232  Great  Meddler  Very  Good   II 

M -233  Happiest  Man  on  Earth. Unusual    II 

M-237  Man  Who  Changed  the 

World   Excellent    II 

M -236  Memories  of  Europe  Excellent    8 

M-234  More  About  Nostradamus. Timely    11 

M-231  Rodeo   Dough  Very    Good   10 

M-239  Triumph  Without  Drums. Excellent    10 

M-240  Viva  Mexico  Interesting    ....  10 

OUR  GANG  (9) 

C-296  Baby   Blues  Very    Good   9 

C-295  Fightin'    Fools  Good  Fun   9 

C-293  Goin'  Fishin'   Standard    10 

C-291  Good  Bad  Boys  Good    II 

n-?'l  l  Kiddie    Cure                              Gang   1 1 

C-2!)8  1-2-3    Go  Amusing    10 

C-299  Robot   Wrecks  Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    11 

PASSING  PARADE  (9) 

K-28I  American  Spoken  Here.  .Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  TriOcs  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Exrellent    IB 

K-284  Out  of   Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-28,'i  Willie  and  the  Mouse. ..  Instructive    ....  II 

K-287  Your  Last  Act  Excellent    II 

PETE  SMITH   SPECIALTIES  (14) 

Aeronutics   Satisfactory    . . . 

Cuban    Rhythm  Excellent   

Flicker  Memories  Funny   

Football  Thrills  of  1940.. For  Grid  Fans. 

Lions  on  the  Loose  Good   

Memory  Tricks  Amusing   

Penny  to  the  Rescue  Excellent   

Quicker'n  a  Wink  Excellent   

Quiz    Biz  Entertaining  ... 

Sea  for  Yourself  Holds  Interest.. 

Water  Bugs  Very  Good   

Wedding    Bills  Very  Good,.... 


-267 
-269 
-272 
-271 
-268 
-266 
-264 
-261 
-265 
S-263 
S-270 
S-2R2 


T-218 
T-214 
T-21  1 
T-212 

T-219 
T-221 


T-216 

T-213 
T-21 5 
T-217 
T-220 


Reviewed 
Issue  Of 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 
.  Not  Rev. 
.  1/17/46 
.  5/  2/42 


.  9/13/41 
. 12/13/41 


.11/22/41 
.10/  4/41 
.  3/14/42 
.  8/30/41 


.  2/21/22 
.11/15/41 
Not  Rev. 
.12/  6/41 
.  1/17/42 
.  9/20/41 
.  8/30/41 

,  Not  Rev. 
.  5/  2/42 


.  4/  5/41 
.  8/  2/41 
. 1 1/22/41 
.  Not  Rev. 
.  6/28/41 
.  9/29/41 
.  5/17/41 
.12/  7/40 
.  8/16/41 
.  1/  4/r4 
.  9/27/41 
.  4/  5/41 
.  6/14/41 


6/14/41 
10/I9/4O 
3/  1/41 
2/  1/41 
10/25/41 
,  1/4/41 


.  6/28/41 

,  8/16/41 

,  1/  4/41 

,  2/  1/41 

,  8/  2/41 
,  6/28/41 
,  2/22/41 
,12/  7/48 
,11/  1/41 
,  1 1/22/41 


4/  5/41 
2/  1/41 
11/  9/40 
9/  7/40 
,12/  7/48 
5/17/41 
8/  2/41 
11/  9/40 
,  4/  5/41 


.12/  7/40 
.  9/27/41 

.  4/  5/41 
.  9/27/41 
.  5/10/41 
.  6/28/41 
.  2/22/41 
.  6/14/41 
8/  2/41 


.  5/17/41 
.  6/28/41 
,11/  1/41 
.  9/27/41 
.  6/14/41 
.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  2/22/41 
.  1/  4/41 
.  8/16/41 
. 12/  7/40 


FITZPATRICK  TRAVELTALKS   (12)  (Tech.) 


Alluring  Alaska  Usual  .... 

Beautiful    Ball  As  I'sual  . 

Capital    City  Fair   

Cavalcade  of 

San  Francisco   Too  Late. 

Glimpses  of  Kentucky. ..  Good  .... 
Glimpses  of  Washington 

State   Usual   

Haiti.  Land  of  Dark 

Majesty   Good    . . . . 

Mediterranean  Ports  of 

Call   Out-dated 

Old   New  Mexico  Fair   

Old  New  Orleans  As  Usual  . 

Red  Men  on  Parade  Fair   

Ynsnmite  the  Maanlfleent.ColM-fiil  .. 


9  ..4/  5/41 

9  . . 12/  7/4« 

9  . .  9/  7/40 

9  ..  9/28/40 

8  ..  5/10/41 


.  8/16/41 

.  6/28/41 

.  2/  1/41 
.11/  9/4« 
•  1/  4/41 
.  3/  1/41 
.  4/14/41 


Page  32 


SHOWMEN'S   TRADE  REVIEW 


May  16,  1942 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont) 


Comment  Running 
TIma 

CARTOONS  (16)  (Tech.) 

W-346  Bear  and  the  Beavers.  .Very    Goed    ..  8 

W-347  Dog    Trouble   Very  Funny  ....  8 

W-342  Field    Mouse  Excellent    9 

W-345  First  Swallow   Excellent    8 

W-343  Fraldy  Cat  Funny    7 

W-344  Hungry  Wolf  Fair    9 

W-341  Night  Before  Xmas  For  Xmas   9 

MINIATURES  (10) 

M-331  Changed    Identity  Excellent    10 

M-335  Further  Prophecies  of 

Nostradamus    II 

M-332  Greenle,  The  Fine    II 

M-333  Lady  or  the  Tiger  Good    10 

M-334  Soaring  Stars    10 

OUR  GANG  (10) 

C-392  Come  Back  Miss  PIpps. .Amusing    10 

C-396  Don't    Lie   Good    II  . 

C-395  Going  to  Press  Good    11 

C-391  Helping  Hands  Very  Good   10 

C-394  Melodies  Old  and  New... Fair    II 

C-397  Surprise    Parties    II 

C-393  Wedding  Worries  Funny    II 

PASSING  PARADE  (10) 

K-384  Fear    10 

K-383  Flag  of  Mercy  Very   Good   10 

K-381  Strange  Testament  Unusual    II 

K-3S2  We  Do  It  Because  Interesting    10 

K-385  Woman  in  the  House   10 

PETE  SMITH  SPECIALTIES  (14) 

S-366  Aero- Batty   Humorous    9 

S-361  Army  Champions  Excellent    10 

S-364  Aqua   Antics  Excellent    8 

S-362  Fancy  Answers  Excellent    9 

S-363  How  to  Hold  Your 

Husband — Back   Excellent    10 

S-3G8  Pete    Smith's    Scrapbook   10 

S-367  Victory  Quiz    10 

S-365  What  About  Daddy?. ..  .Good    10 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely    21 

TRAVELTALKS  (12)  (Tech.) 

T-318  Colorful  North  Carolina.  .Very  Good    9 

T-313  Georgetown,  Pride  of 

Penang   Very  Good   10 

T-320  Glacier    Park  and 

Waterton  Lakes   Fair    9 

T-3II  Glimpses  of  Florida  Interesting    10 

T-3IS  Historic  Maryland  Good    9 

T-312  Inside  Passage  Good    10 

T-319  Land  of  the  Quintuplets.  .Good    10 

T-317  Minnesota,  Land  of 

Plenty   Good    10 

T-321  Picturesque    Patzcuaro    10 

T-314  Scenic    Grandeur  Good    9 

T-316  West Pointon the  Hudson. Good    9 


A -303 
A -302 


TWO  REEL  SPECIALS  (6) 

Don't  Talk   Potent   20 

Main  Street  on  the 

March!   Good   20 

A-301  Tell  Tale  Heart  A  Masterpiece..  20 

PARAMOUNT  1940-41 

ANIMATED  ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good    7 

HO- 1 1  Copy  Cat  Fair    7 

HO- 1  Dandy  Lion   Poor    7 

HO-3  Mommy  Loves  Puppy. ..  .Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals 

(Down  on  the  Farm) .  .Excellent    9 

HO-8  Triple  Trouble  Just   Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO- 13  Twinkletoes   in   Hat   Stuff   7 

HO- 10  Twinkletoes.  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-5  Wild   Oysters  Unusual    7 

HO-12  Wizard  of  Arts. 


HO-9  Zero,   the  Hound. 


.So-So    7 


CO-1 

MO-4 
MO-S 
MO-6 
MO-1 
MO-2 
MO-3 

GO-3 
GO-2 
GO-6 
GO-7 
GO-8 

GO-I 
GO-5 
GO-4 

AO-S 
AO-4 
AO-7 
AO-2 
AO-3 
AO- 1 

AO-6 


COLOR  CLASSIC 

Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 


Delhi   Good    II 

Indian  Durbar  Gorgeous    10 

The  Jungle  Excellent    10 

River  Thames — Yesterday. Beautiful    10 

Sacred  Ganges  Dull    10 

Village  in  India  Fair    10 

GABBY  CARTOONS  (8)  (Tech.) 

All's  Well  Silly   

Constable   Satisfactory   . . . 

Fire  Cheese   Average   

Gabby  Goes  Fishing  Fair   

It's  a  Hap-Hap-Happy 

Day   Poor   

King  for  a  Day  Fair   

Swing  Cleaning  Fair   

Two  for  the  Zoo  Good   

HEADLINERS  (8) 

Bob  Chester  &  Orch  Average    10 

Gene  Krupa  &  Orch  For  Jitterbugs..  10 

Hands  of  Destiny  Interesting    10 

Listen  to  Larry  Satisfactory   ...  10 

Johnnie  Messner  &  Orch... Fair    II 

Moments  of  Charm  of 

1941    (Tech.)  Pretty    10 

Those  We  Love  Different    II 


MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy  Gipsy  Very  Good  

UO-4  Gay  Knighties  Cute 


UO-3  Hoola   Boola  Novel    9 

UO-I  Western    Daze  Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VO-5  Guardians  of  the  Wilds... Fine    10 

VO-1  Nature's    Nursery  Excellent    10 

VO-4  Red.  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  Is  Believing  Fair    il 

POPEYE  (12) 

Ee-ll  Child  Psykolojiky   Good   

EO-4  Eugene,  the  Jeep  Funny   

EO-8  Flies  Ain't  Human  Fair   

EO-2  My  Pop,  My  Pop  Amusing   

EO-IO  Olive's  Boithday  Preslnk. Snappy   

EO-7  Olive's  Sweepstake  Ticket  

EO-12  Pest   Pilot  Fair   

EO-9  Popeye  Meets 

Rip  Van  Winkle  Fair   

EO-I  Popeye  Meets  William 

Tell   Funny   

E9-5  Problem  Pappy  Fair   

Et-6  Quiet  Pleeze  Very  Good  ... 

EO-3  With  Poopdeck  Pappy  Entertaining 


Reviewed 
Issue  Of 

.  5/  2/42 
.  5/  2/42 
.  2/  7/42 
.  4/  4/42 
.  2/  7/42 
.  2/28/42 
.12/20/41 

.11/22/41 

.Not  Rev. 
.  2/  7/42 
.  5/  2/42 
.  Not  Rev. 


.11/20/41 
5/  2/42 
.  4/  4/42 
.10/25/41 
.  2/28/42 
.Not  Rev. 
.12/20/41 


.Not  Rev. 
.  2/28/42 
.12/20/41 
.  2/  7/42 
.Not  Rev. 


. .  5/  2/42 
..11/  1/41 
. .  2/  7/42 
..11/29/41 

..12/20/41 
..Not  Rev. 
..Not  Rev. 
..  2/28/42 

..12/21/41 

. .  2/28/42 

..11/29/41 

. .  5/  2/42 
..  9/27/41 
. .  2/  7/42 
..10/25/41 
. .  3/28/42 

. .  2/28/42 
.  .Not  Rev. 
..12/20/41 
. .  2/  7/42 


.  2/  7/42 
.11/15/41 


..12/21/40 
. .  7/19/41 
..10/  5/40 
. . 1 1/23/40 
..11/23/40 

. .  3/15/41 
. .  5/10/41 
. .  Not  Rev. 
.  .Not  Rev. 

. .  6/28/41 
. .  2/15/41 
.  .Not  Rev. 
. .  5/31/41 

.  .Not  Rev. 

. .  4/  5/41 
..  5/10/41 
. .  8/23/41 
..11/23/40 
. .  1/25/41 
..  2/22/41 

..  I/I8/4I 
..11/23/40 

.  .  6/28/41 
. .  7/19/14 

. .  8/23/41 
..10/26/40 
..  4/19/41 
. .  2/15/41 

..  4/  5/41 
. .  2/22/41 
..  7/19/41 
..11/  2/40 
..12/21/40 

..10/  5/40 
. .  5/31/41 

. .  4/19/41 
..  9/27/41 
..  6/28/41 
..  I/II/4I 

. .  I/I8/4I 
. .  9/20/41 
..11/  2/40 

. .  3/22/41 
. . 12/  7/40 

. .  7/19/41 
..12/  7/40 
. .  4/19/41 
..11/  2/40 
. .  5/31/41 
.  .Not  Rev. 
. .  8/23/41 

. .  5/10/41 

..10/  5/40 
. .  1/25/41 
..  S/22/41 
. . 12/  7/40 


Comment  Running 
Time 

POPULAR  SCIENCE  (6) 

JO-I  No.  I  Good    10  . 

JO-2  No.  2  Interesting    10  . 

JO-3  No.  3  Interesting    10 

JO-4  No.  4  Usual    10  . 

JO-5  No.  5  Interesting    10 

JO-6  No.  6  Up  to  Standard.  II  . 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent    II 

SO-4  Forgotten   Man  Typical    10 

SO-1  Trouble  With  Husbands. .  .Great   Fun   II 

SO-2  Waiting    for    Baby  A   Howl    10  . 

SPECIAL  CARTOON  (I)  (Tech.) 

FFO-I  Raggedy  Ann  Very  Good   19 

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent    10 

RO-8  Canine  Sketches  Fine    10 

RO-I  Diving    Demons  Beautiful    10 


RO-5  Feminine    Fitness  Very  Good 

RO-7  Fishing  Fever  Appealing   

RO-4  Marine    Round-up  Excellent   

RO-3  Motorcycle  Stunting  Thrills  Aplenty. 

RO-IO  On  the  Spot  Funny   

RO-  .      .  - 


RO-12  Snow    Dogs  Excellent   

RO-2  Sporting   Everglades  Very  Good  

RO-9  Sun    Fun  Exhilarating  .. 

RO-13  What's  Lacrosse  Very  Good  

UNUSUAL  OCCUPATIONS  (6) 

LO-I  No.    I  Good   

LO-2  No.    2  Interesting   

LO-3  No.    3  Good   

LO-4  No.    4  Good   

LO-5  No.    5  A  Wow  

LO-6  No.    6  Very  Good   


1941-42 


M 


FASCINATING  JOURNEYS  (Tech.)  (2) 
-2  Indian  Temples    10 


Ml-I  Road  in  India  Interesting 

HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine   

AI-3  Carnival  in  Brazil  Good   

A I -2  Copacabana  Revue  Good  .... 

AI-5  Hands  of  Victory  Box  Office 

AI-4  Nightmare  of  a  Goon  Funny.... 


HEDDA  HOPPER'S  HOLLYWOOD 

Zl-I  No.  I  Excellent   

ZI-2  No.  2  Fair   

ZI-3  No.  3  Good   

ZI-4  No.  4   

MADCAP  MODELS  (Tech.)  (6) 
UI-2  Jasper  &  the  Watermelons. Excellent 


10  . 
10 

10  . 
9'/2 

101/2 

(6) 
10  . 
10  . 


Reviewed 
Issue  Of 

.10/  5/40 
.11/23/40 
.12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 

.  4/19/41 
.  5/31/41 
.11/16/40 

.  2/22/41 

.12/21/40 

.  1/25/41 
.  3/22/41 
.10/  5/40 
.12/21/40 
.  3/22/41 
.12/  7/40 
.11/23/40 
.  5/10/41 
,  6/28/41 
.  7/19/41 
.10/26/40 
.  4/  5/41 
.  8/23/41 

.10/  5/40 
.12/  7/40 
.  2/15/14 
.  3/29/41 
.  5/31/41 
.  8/23/41 


.Not  Rev. 
.11/22/41 

.10/11/41 
.  3/14/42 
.12/  6/41 

.  4/25/42 
.  5/  2/42 


.  9/20/41 
. 1 1/29/41 
.  2/28/42 
.Not  Rev. 


10 


.  1/31/42 
.12/20/41 
.  3/21/42 


Ul-I  Rhythm  in  the  Ranks  Excellent    8 

UI-3  Sky  Princess   Excellent    9 

UI-4  Mr.   Strauss  Takes  a 

Walk   Excellent    8'/2..5/2/42 

POPEYE  (12) 

El-5  Blunder    Below  Excellent    7 

El -6  Fleets  of  Stren'th  Very   Good    ...  7 

El-I  I'll  Never  Crow  Again  Fair    7 

El -4  Kickin'  the  Conga  Round. Funny   7 

EI-2  Mighty  Navy  Funny    7 


YI-3 
Yl-I 
Yl-4 
YI-2 


El-3  Nix  on  Hypnotricks  Very  Funny 

El-7  Pipeye,  Pupeye,  Poopeye 

and  Peepeye   Very  Funny  . 

EI-8  Olive  Oyl  and  Water  Don't  Mix  

POPULAR  SCIENCE  (6) 

J  I- 1  No.  I  Very  Good... 

J 1-2  No.  2  Very  Good... 

J 1-3  No.  3  Good   

J I -4  No.  4   

QUIZ  KIDS  (6) 

QI-1  No.    I  Very  Good  

QI-2  No.    2  They're  Good. 

QI-3  No.    3  Good   

QI-4  No.  4   Good   

QI-5  No.  5  

ROBERT  BENCHLEY  (4) 

Sl-I  How  To  Take  a  Vacation.  .Funny    10 

SI-2  Nothing  But  Nerves  Very   Good   10 

SI-3  Witness,  The   Chucklesome  ...  10 

SPEAKING  OF  ANIMALS  (6) 

At  the  County  Fair  Swell    10 

In  a  Pet  Shop  A  Howl    10 

In  the  Circus   10 

In  the  Zoo  Hilarious   10 

SPECIAL  CARTOON  (Tech.) 

FFI-1  The    Raven   Excellent    141/2. 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling  Excellent    10 

RI-5  Buying  a  Dog  Very   Good   10 

RI-IO  Hero   Worship    10  . 

RI-7  Lure  of  the  Surf  Very  Good   10 

Rl-2  Meet  the  Champs  Excellent    10 

RI-9  Personality  Plus    10 

RI-4  Quick   Returns  Pretty  Good  ...  10 

RI-1  Shooting  Mermaids  Very  Good   10 

RI-3  Sittin'  Pretty   Excellent    10  . 

RI-8  Timing  Is  Everything  Very   Good    ...  10  . 

SUPERMAN  CARTOONS  (12)  (Tech.) 

WI-4  Arctic  Giant   Good    9  . 

Wl-5  Bulleteers   Good    9  . 

WI-3  Billion  Dollar  Limited. .  .For  the  Fans...  8'/2. 

WI-7  Electric    Earthquake    9  . 

Wl-6  Magnetic  Telescope   For  the  Fans..  9 

Wi-2  Mechanical  Monsters  Good    10 

WI-1  Superman   A  Cinch  to  Sell.  II  '  . 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.    I  Good    10  . 

LI-2  No.   2  Very   Good   10 

LI-3  No.  3  Very  Good   II 

LI-4  No.  4  Good    II 


RKO-RADIO  1940-41 


DISNEY  CARTOONS  (18)  (Tech.) 

14115  Art  of  Self  Defense  Good    8 

14113  Art  of  Skiing  Excellent    8 

14103  Baggage   Buster  Hilarious    7 

14105  Canine  Caddy  Tops    7 

14114  Chef    Donald  Up  to  Par   8 

14112  Donald's   Camera  A  Scream   8 

14107  Early  to  Bed  Satisfactory   ...  8 

14102  Gentleman's   Gentleman.  .Tops    7 

14101  Golden    Eggs  Excellent    8 

14104  Good  Time  for  a  Dime. .  .Excellent    8 

14111  Lend  a  Paw  Superb    8 

14117  Mickey's  Birthday  Party. Very  Good    8 

14106  Nifty  Nineties  Amusing    8 

14110  Old  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit  Very   Good   9 

14118  Pluto.  Jr  Very  Funny  ...  7 

14108  Truant  Officer  Donald  Excellent    8 

14116  Village  Smithy  Excellent    7 


.  2/21/42 
.  5/  2/42 
.10/11/41 
.  1/31/42 
.12/  6/41 
.12/20/41 

.  4/18/42 
.Not  Rev. 

.10/11/41 
.11/22/41 
.  1/31/42 
.Not  Rev. 

.  9/20/41 
.12/  6/41 
.  2/28/42 
.  5/  2/42 
.Not  Rev. 

.10/11/41 
.12/20/41 
.  3/14/42 

.  1/31/42 
.  9/20/41 
.Not  Rev. 
.11/15/41 

.  5/  2/42 

.  1/31/42 
.12/20/41 
.Not  Rev. 
.  2/21/42 
.10/11/41 
.Not  Rev. 
.11/29/41 
.  9/27/41 
.11/15/41 
.  5/  2/42 

.  3/14/42 

.  5/  2/42 
.  1/24/42 
.Not  Rev. 
.  5/  2/42 
.12/20/41 
.  8/  2/41 

.10/11/41 
.12/  6/41 
.  2/21/42 
.  4/25/42 


.  2/  7/42 
.11/29/41 
.  5/10/41 
.  6/  7/41 
.12/27/41 
.10/25/41 
.  7/26/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.10/25/41 
.  3/21/42 
.  6/  7/41 
.10/  4/41 
.  8/30/41 
.  3/21/42 
.  8/23/41 
.  2/  7/42 


13406 
13403 
13405 
13404 
13401 
13402 

14201 
14202 
14203 
14204 
14205 
14206 
14207 
14208 
14209 
14210 
1421 1 
14212 
14213 

13703 
13701 
13706 
13705 
13702 
13704 

13501 
13504 
13502 
13503 

14401 
14402 
14403 
14404 
14405 
14406 
14407 
14408 
14409 
14410 


14501 
14503 
14502 


14307 
14313 
14310 
14302 
14306 
14308 
14301 
1431 1 
14305 
14304 
14303 
14312 
14309 


RKO-RADIO  1940-41  (Cont.) 

Comment         Running  Revieweo 
Time     Issue  Of 

EDGAR  KENNEDY  (6) 

Apple  in  His  Eye  Hokey    18  ..  6/14/41 

Drafted  in  the  Depot   19  ..Not  Rev. 

It  Happened  All  Night.. Fair    19  ..  4/12/41 

Mad  About  Moonshine. .  .Fair    18  ..  3/  1/41- 

Sunk  by  the  Census  Funny    18  ..  9/14/40 

Trailer  Tragedy   Funny    17  ..10/19/40 

INFORMATION  PLEASE  (13) 

No.  I  (Anna    Neagle)  Excellent    II  ..  9/14/40 

No.  2  (Ruth  Gordon)  Good    10  ..10/19/40 

N0.3  (Alice    Marble)  Swell  As  Usual.  10  ..11/16/40 

No.  4  (Louis  Bromfleld).. Excellent    II  ..12/14/40 

No.  5  (Wendell   Wlllkle)  .Good    10  ..2/1/41 

No.  6  (Jan  Struther)  Excellent    II  ..3/1/41 

No.  7  (Anna    Neagle)  Very  Good    10  ..4/5/41 

No.  8  (Boris   Karloff) ...  .Excellent    10  ..  4/5/41 

No.  9  (Alice   Marble)  Excellent    II  ..  5/10/41 

No.  10  (Louis  Bromfleld). Entertaining  ...  10  ..6/  7/41 

No.  II  (Jan  Struther).... Very  Good   II  ..  7/26/41 

No.  12  (Boris   Karloff)... Good    12  ..7/26/41 

No.  13  (Anna  Neagle) ...  .Excellent    10  ..  8/23/41 

LEON  ERROL  (6) 

Fired  Man   Mildly  Amusing  20 


He  Asked  for  It  Very  Funny 

Panic  In  the  Parlor  Unfunny  ... 

Polo  Phoney   Good   

Tattle  Talevislon   Funny   

When  Wifle's  Away  Fair   


(4) 


RAY  WHJTLEY 

Bar  Buckaroos  Good   

Musical  Bandit   Entertaining 

Prairie  Spooners   Very  Good  . 

Red  Skins  &  Red  Heads.. Poor   

PICTURE  PEOPLE  (13) 

No.  I   Interesting  . 

No.  2   Good 


18 
20 
IS 
19 

20 

16 
16 
13 
18 


No.  3   Night  Club  Plug  10 


18 


No.  4   Good 

No.  5   Fair   

No.  6   Fair   

No.  7   Average  .... 

No.  8   Fair   

No.  9   Fair   

No.  10   Fair   

SPECIAL  SUBJECT 

Growing  Up  (Quins)  Wide  Appeal 

SOUTH  AMERICA  (3) 

Eyes  on  Brazil  Very  Interesting  10 

How  Goes  Chile  Very  Good    10 

What's  Happening  in 

Argentina   Very  Timely  .. .  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Qual  Quest   Good    9 

Rolling   Rhythm    10 

Snow  Eagles  Excellent    9 

Snow  Fun   Exhilarating  ...  9 

Sportsman's  Partner   For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


1941-42 


24104 
24103 
24102 
24101 


23404 
23402 
23405 
23403 
23401 


24201 
24202 

24203 

24204 
24205 
24206 
24207 


23705 
23703 
23701 
23704 
23702 

23101 
23102 
23103 
23104 
23105 
Spec. 
23106 
23107 
23108 
23109 
231  10 


24407 
24403 
24402 
24406 
24405 
24408 
24404 
24401 

23503 
23501 
23502 

24309 
24304 
24302 
24305 
24303 
24307 
24301 
24308 
24306 


DISNEY  CARTOONS  (18)  (Tech. 

Army  Mascot   

Donald    Gets  Drafted  

Donald's   Snow    Fight. .  .Excellent   

Symphony  Hour  Excellent   

EDGAR  KENNEDY  (6) 

Heart  Burn   Amusing   

I'll  Fix  It  Funny   

Inferior  Decorator  

Quiet  Fourth   Funny   

Westward  Ho-Hum   Funny   

INFORMATION  PLEASE  (13) 

No.  I  (John  Gunther)  ...Excellent   

No.  2  (Howard    Lindsay). Up  to  Par  

No.  3  (Cornelia  Otis 

(Skinner)   Good   

No.  4  (John  Gunther).... Excellent   

No.  5  (John  Carradine)  .Good   

No.  6  (Howard  Lindsay)   

No.  7  (Cornelita  Otis 

Skinner)   

LEON  ERROL  (6) 

Framing  Father  Very  Funny  

Home  Work   Funny   

Man- 1 -Cured   Funny   

Wedded  Blitz   

Who's  a  Dummy?  Amusing   

MARCH  OF  TIME  (13) 

Thumbs  Up,  Texas  Excellent   

Norway  in  Revolt  Timely   

Sailors  With  Wings  Excellent   

Main  Street,  U.S.A  Propaganda  ... 

Our  America  At  War  Timely,  Vital.. 

Battlefields  of  Pacific  Timely   

When  Air  Raids  Strike.  Potent   

Far  East  Command  Timely   

Argentine  Question  Interesting   

America's  New  Army  Timely   

India  in  Crisis  Informative   

PICTURE  PEOPLE  (13) 

Children  of  the  Stars  Fair   

Hobbies  of  the  Stars  Good   

Hollywood  Sports   Good   

Hollywood  War  Effort  Entertaining  ... 

How  To  Be  a  Star  Good   

Palm  Springs  Week-End.Fair   

Stars'  Day  Off  Average   

Stars  in  Defense  Interesting   

RAY  WHITLEY  (4) 

Cactus  Capers   Very  Good  

California  or  Bust  Good   

Keep  Shooting   Very  Good   

SPORTSCOPES  (13) 

Cruise  Sports   

Crystal  Flyers   Exhilarating  ... 

Dog  Obedience   Boxoffice   

Fighting  Fish   Excellent   

Gauche  Sports   Interesting   

Jungle  Jaunt   Amusing   

Pampas  Paddock   For  Horse  Lovers 

Public  Sport  No.  I  Good   

Ten  Pin  Parade  Good   


19  . 

19  . 

20  . 

18  . 
17'/!. 
22  . 
20  . 

19  . 

20  . 
20  . 
19  . 


.  2/  1/41 
.  9/14/40 
.  Not  Rev. 
.  5/17/41 
.11/16/40 
.  4/  5/41 

.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


.  9/14/40 
.10/19/40 
.11/16/40 
.12/14/40 
.  2/  1/41 
.  3/  1/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  6/  7/41 

.12/14/40 


3/  1/41 
8/23/41 


4/12/41 


.  3/  1/41 
.  8/  9/41 
.  6/  7/41 
.IO/l9/4( 
.  3/  1/41 
.  4/  5/41 
.  9/14/40 
.  Not  Rev. 
.  2/  1/41 
.12/14/40 
.11/16/48 
.  7/26/41 
.  5/10/41 


.Not  Rev, 
.  Not  Rev. 
.  5/  2/42 
.  4/25/42 


.  3/21/42 
.10/25/41 
.Not  Rev. 
.12/27/41 
.  9/27/41 


.10/25/41 
.11/29/41 

. 12/27/41 
.  2/  7/42 

.  5/  2/42 


.  Not  Rev. 

.  5/  9/42 
.  2/  7/42 
.10/  4/41 
.  Not  Rev. 
.12/  6/41 


8/16/41 
9/27/41 
10/25/41 
11/22/41 
12/13/41 
12/20/41 
3/10/42 
2/14/42 
3/  7/42 
4/  4/42 
5/  9/42 


.  3/21/42 
.11/29/41 
.10/25/41 
.  3721742 
.  2/14/42 
.  5/  9/42 
.12/27/41 
. 10/  4/41 

.  4/18/42 
.12/  6/41 
.  1/31/42 


.  Not  Rev. 
.  12/27/41 
.11/  1/41 
.  2/14/42 
.12/  6/41 
.  3/21/42 
.10/  4/41 
.  4/ 18/42 
.  3/21/4* 


.1  May  16,  1942 


S  H  O  W      E  X  '  S    TRADE  REVIEW 


20TH  CENTURY- FOX  1940-41 


Running 
Time 


Reviewed 
issue  Of 


ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual    10  ..10/12/40 

1203  Modern  Highway  Good    10  ..3/  1/41 

1202  Training  Police  Horses. .  .Excellent    10  ..2/  8/41 

LEW  LEHR  COMEDIES  (4) 

1401  Grunters  and  Groaners.  ..Tiresome    10  ..  8/10/40 

MAGIC  CARPET  OF  MOVIETONE  (8) 

1108  Arctic  in  Springtime   10  ..Not  Rev. 

1106  Caribbean  Sentinel   Good    10  ..  4/26/41 

1101  Eskimo  Trails   Enlightening    ..10  ..  8/10/40 

1103  Isle  of  Mystery   10  ..Not  Rev. 

1109  Letter  From  Cairo   10  ..Not  Rev. 

1102  Land  of  Flowers  (Tech.)  .Colorful    9  ..  8/10/40 

1107  Miracle  of  Hydro  Different    10  ..  4/19/41 

1104  Old  Dominion  State 

(Tech.)   Very  Good    10  ..11/30/40 

1105  Spotlight  on  Indo-China   10  ..Not  Rev. 

1110  Winter  in  Eskimo  Land   10  ..Not  Rev. 

RIPLEY'S  BELIEVE  IT  OR  NOT 

1601  Acquitted  by  the  Sea  Excellent    10  ..19/12/40 

SPORTS  REVIEWS— THORGERSEN  (6)  (3  In  Tech.) 


I3(»3  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  an  Rollers   10 

1302  Lure  of  the  Trout(Tech.) .For  Fly  Casters  10 

1306  Playing  With  Neptune. .  .Very  Good   9 

1304  Rodeo  Goes  to  Town  Good    10 

1305  Symphony  in  Snow   10 

1301  Vacation  Time  (Tech.)... OK    8 

TERRYTOONS  (26)   (13  In  Tech.) 

Baby  Seal    7 

Bill  Mouse's  Akwakade. . .Excellent  (Tech:)  7 

Bringing  Home  the  Bacon   7 

Club  Life  in  the  Stone 

Age    7 

Dog's  Dream    7 

Fishing  Made  Easy  Fair    7 

Good  Old  Irish  Tunes   7 

Hairless  Hector    7 

Happy  Haunting  Grounds   7 

Horse  Fly  Opera   7 

Home  Guard  (Tech.)  Okay    7 

How  Wet  Was  My  Ocean. Excellent  (Tech.)  7 

Landing  of  the  Pilgrims.  .Good  (Tech.)  ..  7 

Lucky  Duck   (Tech.)   7 

Magic  Shell    7 

Mississippi  Swing   Rhythmic(Tech.)  7 

Magic  Pencil   Poor    7 

Plane  Goofy  (Tech.)  Fair    7 

Snow   Man    7 

Temperamental  Lion  Amusing(Tech.)  7 

Touchdown  Demons  Amusing    7 

Twelve  O'clock  and  All  Ain't  Well   7 

Uncle  Joey  (Tech.)   7 

What  a  Little  Sneeze 

Will  Do   Good    7 

What  Happens  at  Night  (Tech.)   7 

When  Knights  Were  Beld.Just  a  Cartoon..  7 


1510 
1551 
1515 
1501 

1511 
1508 
1514 
1507 
1503 
1513 
1558 
1553 
1554 
1532 
1512 
1557 
1504 
1555 
1505 
1556 
1502 
1516 
1559 
1506 

1560 
1509 


.10/12/40 
.Not  Rev. 
.11/30/40 
.  4/19/41 
.  2/  8/41 
.Not  Rev. 
.  8/10/40 


Not  Rev. 
.  8/10/40 
.Not  Rev. 

.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.Not  Rev. 
.Not  Rev. 
.  2/  8/41 
.12/  7/40 
.12/  7/40 
.  Not  Rev. 
.  2/15/41 
.10/  5/40 
.Not  Rev. 
.Not  Rev. 

.  2/15/41 
.Net  Rev. 
.  4/26/41 


WORLD  TODAY 


1704  Anzacs  in  Action   10  ..Not  Rev. 

1701  Battle  of  the  Atlantic. ..  .Timely    10  ..  4/19/41 

1703  Empire   in   Exile   10  ..Not  Rev. 

1702  War  in  the  Desert   10  ..Not  Rev. 


1941-42 


ADVENTURES  OF  A  NEWSREEL  CAMERAMAN 
2202  Highway  of  Friendship. .  .Informative  . 


(4) 


2203  Wonders  of  the  Sea  

2204  Men  for  the  Fleet  Excellent   

MAGIC  CARPET  OF  MOVIETONE 

2103  Call  of  Canada  

2107  Gateway  to  Asia   

2102  Glacier  Trails  Good   

2106  Heart  of  Mexico   

2104  Jewel  of  the  Pacific  

2101  Sagebrush  and  Silver  Interesting   

2105  Secret  of  the  Fjord  


SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel  .Excellent  ... 

2304  Evergreen  Playland   Good   

2302  Life  of  a  Thoroughbred. .  .Excellent  ... 

2303  Playtime  in  Hawaii  Very  Good  .. 

2306  Setting  the  Pace  

2305  Snow  Trails   Excellent  ... 


10 

..11/  1/41 

10 

. .  1/17/42 

10 

. .  2/28/42 

10 

. .  1/24/42 

10 

..Not  Rev. 

10 

..  4/11/42 

2504 
2555 
2558 
2508 

2506 
2503 
2507 
2510 

2560 

2557 

2501 
2581 
2509 
2351 

2552 
2559 
2534 
2311 
2536 
2502 
2553 
2505 


TERRYTOONS  (26) 

Back  to  the  Soil   7  ..Not  Rev. 

Bird   Tower   (Tech.)   7  .  .Not  Rev. 

Cat  Meets  Mouse  (Tech.). Very  Good   7  ..  4/18/42 

Eat   Me   Kitty  Eight 

to    the    Bar  Good    7  ..5/  2/42 

Flying  Fever   Good    7  ..  1/17/42 

Frozen  North   Very  Good    7  ..11/  1/41 

Funny    Bunny    Business. Good    7  ..  5/2/42 

Gandy  Goose  in  Tricky 

Business    7  . .Not  Rev. 

Gandy  Goose  in 

the  Night  (Tech.)   7  .  .Not  Rev. 

Happy  Circus  Day 

(Tech.)   Amusing    7  ..  1/17/42 

lee  Carnival   Good    7  ..  9/27/41 

Neck  aad  Neck  (Tech.)   7  .  .  Not  Rev. 

Oh,   Gentle   Spring  Fair    7  ..  5/2/42 

Old   Oaken  Bucket 

(Tech.)   Good    7  . .  9/20/41 

One   Man   Navy   (Tech.)  .Amusing    7  ..  9/27/41 

Sham  Battle  Shenanigan. Good  (Tech.)  ..  7  ..  4/11/42 

Slap     Happy    Hunters   7  ..Not  Rev. 

Stork's    Mistake    7  ..Not  Rev. 

Torrid  Toreador  (Tech.) .  .Good    7  ..  1/17/42 

Uncle  Joey  Comes  to  Town. Funny   7  .11/  1/41 

Welcome  Little  Stranger. Good  (Tech.)  ..  7  ..11/  1/41 

Yarn  About  Yarn  Good    7  .,  1/24/42 


WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely, Excellent 

2403  Dutch  Guiana   Very  Good   

2404  Hub  of  the  World  Good   

2402  Uncle  Sam's  Iron  Warriors  


UNITED  ARTISTS 


WORLD  IN  ACTION  (12) 

1  Churchill's  Island   Very  Good   

3  Food,  Weapon  of 

Conquest   Impressive  .... 

2  This  Is  Blitz  Grim  Realism. 


10 

. .  9/20/41 

10 

. .  1/17/42 

10 

. .  4/18/42 

10 

..Not  Rev. 

10 

.  .Not  Rev. 

20 

. .  4/  4/42 

20 

. .  4/  4/42 

21 

..  3/  7/42 

3232 
5241 
5249 
5246 
5247 

5243 
5245 
5242 
5253 
5248 

5250 
5244 
3231 


5353 
5351 
3338 
5365 
5359 
5353 

5364 
5363 
3354 

5360 
5362 
5356 
3332 
5357 

5361 


5226 
5225 

5221 
5222 
5233 
5228 
3230 
3227 

5231 
5232 
5229 
5224 
5223 


5371 
3372 
5373 
5374 
3375 
5376 
5377 
5378 
5379 
5380 
5381 
5382 
5383 
5384 
5385 


UNIVERSAL  1940-41 

Comment  Running 
Time 

CARTOONS  (13)  (Tech.) 

Andy  Panda's  Pop  Enjoyable    8 

Crazy  House   Satisfactory   8 

Dizzy  Kitty   So-So    8 

Fair  Today   Good    7 

Hysterical  High  Spots  in 

American  History   Fair    7 

Knock,   Knock   Very  Good    8 

Mouse  Trappers   Amusing    7 

Recruiting  Daze   Fair    8 

Screw  Driver   Good    7 

Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  .Snappy    7 

Salt  Water  Daffy  Snappy    8 

Syncopated  Sioux   Clever    7 

Woody   Woodpecker    7 

GOING  PLACES  (15) 

Arizona   Interesting    10 

Coast  Guard   Interesting    10 

Deserts  of  America  Very  Good    10 

Garden  Spot  of  the  North. Good    9 

Humorous  Tombstones  ...Amusing    10 

Hunting  on  Top  of 

the  World   Fascinating    9 

Isles  of  Fate  Good  &  Timely.  10 

Meet  Jimmy  the  Chump.. Good  Fun    10 

Melting  Pot  of  the 

Caribbean   Good    10 

Modern  Way  Down  East.. Good    10 


18 


Mountain  Summer  Pleasing 

South  of  the  Border  Interesting   

Sun  Valley   Good   

Swankiest  Isle  in 

the  World   Interesting   

Trail  of  Father  Kino. ..  .Interesting  .... 

MLSICALS— TWO  REEL  (13) 

Bagdad  Daddy  Very  Good   

Beat  Me  Daddy- 
Eight  to  the  Bar   17 

Class  in  Swing  Good  Variety  ..  16 

Congomania  Latin   Liveliness  20 

Dizzy  Doings   Fair    17 

Jumpin'  Jive   Good    17 

Music  a  la  King  Good  Number  ..  20 

Music  in  the  Morgan 

Manner   Entertaining  ...  18 

Once  Upon  a  SummerTime. Average    18 

Rhythm  Revel   Entertaining  ...  18 

Shadows  in  Swing  Average    18 

Tickled  Pinky   Rustic   Rhythm.  18 

Torrid  Tempos   Entertaining  ...  18 

SPECIAL  SUBJECT  (I) 

Swing  With  Bing  Excellent    18 

STRANGER  THAN  FICTION  (15) 


No.  81  Good 


No.  82. 


9 


No.  83  Average 

No.  84  Good 

No.  83  Excellent 


No.  86. 


•  Average    9 

9 
9 
9 


.Up  to  Par   9 


Reviewed 
Issue  Of 

.  8/  9/41 
. 10/12/40 
.  5/17/41 
.  2/15/41 

.  3/29/41 
.11/30/40 
.  2/  8/41 
.11/  2/40 
.  9/  6/41 

.  5/17/41 
.  6/  7/41 
. 12/28/40 
.Not  Rev. 


.10/12/40 
.  9/21/40 
.  3/22/41 
.  8/  9/41 
.  4/12/41 

. 12/28/40 
.  8/  9/41 
.  7/19/41 

. 12/28/40 
.  6/  7/41 
.  7/19/41 
.  2/15/41 
.10/12/40 

.  3/15/41 
.  6/14/41 


.  2/  8/41 

.Not  Rev. 
. 10/12/40 
.11/30/40 
.  9/  6/41 
.  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  S/I7/4I 
.  1/  4/41 
.11/30/40 


4/13/40 


.  9/21/40 
. 10/12/40 
. 10/12/40 
.11/30/40 
.12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
.Not  Rev. 
.  8/16/41 


10 

.11/  1/41 

6241 

10 

.  8/  2/41 

10 

.Not  Rev. 

6249 

9 

.  1/17/42 

6247 

(12) 

6246 

10 

.  Not  Rev. 

6242 

10  . 

.  Not  Rev. 

6248 

10 

.11/  1/41 

10  . 

.Not  Rev. 

6250 

10  . 

.Not  Rev. 

6243 

10 

.  9/20/41 

8244 

10 

.Not  Rev. 

6226 
6224 
6229 
6222 
6221 
6232 
6233 
6227 
6231 
6223 
6230 
6228 
6225 


61 10 
6111 

6376 
6373 
6373 
6378 
6372 
6374 
6381 

6379 
6371 
6377 


63F2 
6358 
6333 

6357 
6331 
6332 
6356 

6361 
6339 
6360 
6335 
6363 


No.  87  Good    9 

No.  88  Interesting    9 

No.  89  Interesting    9 

No.  90  Interesting    9 

No.  91  Fair    9 

No.  92  So-So    9 

No.  93  Very  Good    9 

No.   94   9 

No.  95  Very  Good    9 

1941-42 

ANDY  PANDA  CARTUNES  (13)  (Tech.) 
Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8  ..10/11/41 

Goodbye  Mr.  Moth  Very  Good    7  ..4/  4/42 

Hams  That  Couldn't 

Be  Cured    7  . .  Not  Rev. 

Hollywood  Matador  Very  Good   7  ..  1/31/42 

Man's  Best  Friend  Good    8  ,11/  8/41 

Mother  Goose  on  the 

Loose   Very  Good   7  . .  4/  4/42 

Nutty  Pine  Cabin   7  ..Not  Rev. 

Pantry  Panic   Good    8  ..11/8/41 

(Former  title  "What's  Cookin'  ") 

$21  a  Day  Once  a  Month  .Average    7  ..12/6/41 

Under  the  Spreading 

Blacksmith  Shop   Cute    7  ..  1/31/42 

NAME  BAND  MUSICALS  (13) 

Campus  Capers   Excellent    18  ..12/20/41 

Doin'  the  Town  Entertaining  ...  20  ..12/13/41 

Gay  Nineties   Fair    15  ..  1/31/42 

In  the  Groove  Entertaining  ...  17  ..10/18/41 

Is  Everybody  Happy?  Fair    18  ..9/  6/41 

Merry  Madcaps   Good    13'/2..  3/21/42 

Rainbow  Rhythm    15  .  .  Not  Rev. 

Rhumba  Rhythms   Fair    15  ..  1/31/42 

Shuffle  Rhythm   Excellent    15  ..  4/4/42 

Skyland  Serenade   Excellent    20  ..11/8/41 

Swing  Frolic   Very  Good   15  ..  3/14/42 

Tune  Time   Very  Good    16  ..  3/21/42 

Winter  Serenade   Good    13'/j ..  12/13/41 

(Former  title  "Jingle  Bells") 
SPECIAL   FEATURETTE  (2) 

Cavalcade  of  Aviation ...  .Sure  Fire    20  ..1/  3/42 

Menace  of  the  Rising  Sun. Exciting    20  ..  4/11/42 

STRANGER  THAN  FICTION  (15) 

Barnyard  Steam  Buggy.. Good    9  ..12/20/41 

Blacksmith  Dentist   Good    10  ..12/20/41 

Candy  Kid   Good    10  ..11/8/41 

Desert  Ghost   Entertaining  ...  9  ..  3/7/42 

Hermit  of  Oklahoma  Good    10  ..10/18/41 

Junior  Battlefleet   Good    lO  ..12/  6/41 

Mysterious  Fountain  of 

Health    g  .  Not  Rev. 

Pussycat  Cafe   Good    9  ..  3/21/42 

Shampoo  Springs   Very  Good    10  ..10/18/41 

Sugar  Bowl  Humpty 

Dumpty   Very  Good    9  ..  3/14/42 

Tom    Thumb    Church   9  ..Not  Rev. 

VARIETY  VIEWS  15  (3  IN  COLOR) 
Annapolis  Salutes  the 

Navy   Timely    10  . .  12/13/41 

Call    of   the   Sea   9  ..Not  Rev. 

Flashing  Blades   Good    9  ..3/  7/42 

George  Washington, 

Country  Gentleman   Impressive    10  ..10/11/41 

Keys  to  Adventure  Interesting    9  ..  1/31/42 

Moby  Dick's  Home  Town. Interesting    ....  9  ..9/  6/41 

NorthernNeighbors(Color)  Interesting  ....  9  ..10/18/41 
Peaceful  Quebec — 

At  War   Interesting    9  ..12/13/41 

Sports  in  the  Rockies  Good    9  ..4/  4/42 

Sky  Pastures   Good    9  ..3/  7/42 

Thrills  of  the  Deep  Geod    9  ..  3/21/42 

Trail  of  the  Buccaneers.  .Excellent    9  ..11/  8/41 

Wings  cf  Victory   9  ..Not  Rev. 


Page  33 


VITAPHONE-WARNER  BROS.  1940-41 


6202 
6204 
6209 
6208 
6201 
6203 
6206 
6207 
6205 


Comment  Running 
Time 

BROADWAY  BREVITIES  (9) 

Alice  in  Movieland  Superlative  ....  20 

Dog  in  the  Orchard  Meritorious   20 

Happy   Faces    2()  . 

Hunting  the  Hard  Way. .  .Excellent   20 

Just  a  Cute   Kid   20 

Mack  Sennett  Revival   20 


Seeing  Eye   Poignant   .  . 

Sockeroo   Funny  

Take  the  Air  Entertaining 


20 
20 
20 


ELSA  MAXWELL  COMEDIES  (3) 


6102 
6101 
6103 


Riding  Into  Society  T'Ain't  Funny 

Throwing   a  Party  

HOLLYWOOD  NOVELTIES 

6304  History  Repeats  Itself  Good   

6301  " 
6303 
6302 
6306 
6305 


(6) 


Mexican  Jumping  Beans.. Very  Good 

Shark  Hunting   Exciting  ... 

Trouble  in  Store  Amusing  .. 


LOONEY  TUNES  (16) 

6601  Calling   Dr.  Porky  

6612  Coy  Decoy   Funny   

6607  Haunted  Mouse   Very  Good  ... 

6616  Henpecked  Duck   A  Howl   

6608  Joe  Glow  the  Firefly  

6614  Meet  John  Doughboy  

6602  Pre-Historic  Porky  Clever   

661 1  Porky's  Ant   Good   

6609  Porky's  Bear  Facts  Amusing   

6604  Porky's  Hired  Hand  Good   

6610  Porky's  Preview   Amusing   

6613  Porky's  Prize  Pony   

6606  Porky's  Snooze  Reel   

6603  Sour  Puss   Satisfactory  .. 

6605  Timid  Toreador   Good   

6615  We  the  Animals  Squeak .. Excellent   

MELODY  MASTERS  (10) 
6506  Cliff  Edwards  and  His 


6505 
6304 

6303 
6308 


Henry  Busse  &  Orch  Fair  . 

Skinnay  Ennis  &  Oreh...Good  . 

Jan  Garber  &.  Orch  

Marie  Green  &.  Her 

Merrie  Men   Lively   10 

6510  Carl  Hoff  &.  Orch  Notable    10 

6509  -    -  . 

6501 
6307 
6502 


Hal  Kemp  &  Orch  Just  a  Band   10 

Matty  Malneck   Snappy    10 

Freddie  Martin  &  Orch. ..Fair    10 

Joe  Reiehman  &  Orch  Excellent    10 


MERRIE  MELODIES  (26)  (Tech.) 
(Produced  by  Leon  Schlesinger) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles  

6713  Cat's  Tale   Good   

67(2  Crackpot  Quail   

6709  Elmer's  Pot  Rabbit  Funny  

6718  Farm's  Frolics   Excellent   

6710  Fighting  69'/2   Good   

6704  Good  Night  Elmer  

6715  Goofy  Groceries   Novel   

6722  Heckling  Hare   

6720  Hiawatha's  Rabbit  Hunt.. Funny  

6703  Holiday  Highlights   Swell  Satire  ... 

6719  Hollywood  Steps  Out  Excellent   

6723  Inki  and  the  Lion  Good   

6701  Malibu  Beach  Party  Grade  A   

6707  Of  Fox  and  Hound  

6708  Shop,  Look  and  Listen. . .Good   

6711  Sniffles  Bells  the  Cat  Fair   

6726  Snow  Time  for  Comedy... Up  to  Par  

6725  Sport  Champions   

6702  Stage  Fright   Satisfactory  

6714  Tortoise  Beats  the  Hare.  .Amusing   

6716  Toy  Trouble   Good   

6717  Trial  of  Mr.  Wolf  Very  Good   

6705  Wacky  Wildlife   Funny  

6721  Wacky  Worm   Excellent   

TECHNICOLOR  SPECIALS  (6) 
6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid   20 

6005  Here  Comes  the  Cavalry   20 

6002  March  en  Marines  Excellent   20 

6003  Meet  the  Fleet  Excellent    20 

6004  Wings  of  Steel  Excellent    20 

SPORTS  PARADES  (10) 

6407  Big  Bill  Tilden  For  Tennis  Fan.  10 

6404  California  Thoroughbreds. Interesting    10 

6403  Diary  of  a  Racing  Pigeon. Interesting   ....  10 

6402  Dogs  You  Seldom  See  Good  Novelty...  10 

6405  Fight,  Fish,  Fight  Thrilling    10 

6401  Fly  Fishing   For  Anglers  ...  10 

6409  It  Happened  on  Rollers   10 

6410  Lions  For  Sale  Very  Good    10 

6408  Sail  Ho!   Colorful    10 

6406  Sky  Sailing   Interesting    10 


1941-42 


7103 
7109 


BROADWAY  BREVITIES  (12) 

At  the  Stroke  of  Twelve.. Grab  It   

Califernia  Junior 
Symphony   Good   

7106  Calling  All  Girls  Good   

7108  Maybe  Darwin  Was 

Right   Amazing   

7101  Minstrel  Days   Very  Good   

7102  Monsters  of  the  Deep.... Good   

7110  Pacific    Frontiers   Good  Draw   

7104  Perils  of  the  Jungle  Exciting   

7107  Wedding  Yells   

7103  West  of  the  Rockies  Pretty  Good  ... 

HOLLYWOOD  NOVELTIES  (6) 

7301  Polo  With  the  Stars  

7304 
7303 
7305 
7306 


7302 


7609 

7601 
7610 
7607 
7604 
7603 
7603 
7602 
7608 
7606 


Points  on  Arrows  Good   

Then  and  Now  Fair   

There   Ain't    No  Such 

Animal   Timely  ... 

White  Sails   Excellent  .. 

LOONEY  TUNES  (16) 
Daffy's   Southern  Ex- 
posure  Fair   

Notes  to  You  

Nutty  News   

Porky's  Cafe   

Porky's  Midnight  Matinee   

Porky's  Pastry  Pirate   

Porky's  Pooch   Good   

Robinson  Crusoe,  Jr  Average  ... 

Saps  in  Chaps  

Who's  Who  in  the  Zoo... Funny  


Reviewed 
Issue  Of 

.11/30/40 
.  I/I8/4I 
.  Not  Rev. 
.  5/24/41 
.  Not  Rev. 
.  Not  Rev. 
.  4/  5/41 
.  5/24/41 
.  3/  8/41 


19 

.Not  Rev. 

19 

. .  8/31/40 

20 

.  .Not  Rev. 

10 

. .  9/30/39 

10 

. .  8/31/40 

10 

. . 1 1/30/40 

10 

. .  8/  3/40 

9/  6/41 

10 

v.  3/  8/41 

.  .Not  Rev. 

. .  6/21/41 

. .  3/15/41 

. .  9/13/41 

. .  Not  Rev. 

. .  Not  Rev. 

..11/  2/40 

.  .  5/24/41 

.  .  4/  5/41 

. .  12/28/40 

..  4/26/41 

. .  Not  Rev. 

.  .Not  Rev. 

..11/30/40 

..  1/18/41 

..  9/  6/41 

10 

..11/30/40 

10 

..  3/  8/41 

10 

. . 12/28/40 

10 

.  Not  Rev. 

,  5/  3/41 
,12/27/41 
5/24/41 
,  8/  3/40 
,  4/  5/41 
11/  2/48 


.  Not  Rev 
.  Not  Rev. 
.  4/  5/41 
.Not  Rev. 
. 12/28/40 
.  5/24/41 
.  I/I8/4I 
.  Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.Not  Rev. 
. 12/28/40 
.  3/15/41 
.  8/30/41 
.  Not  Rev. 
. 10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.12/  7/40 
,  8/  9/41 


.  8/30/41 
.10/26/40 
.Not  Rev. 
. 12/28/40 
.  1/18/41 
.  5/  3/41 


.  5/  3/41 
. 12/28/40 
. 12/  7/40 
.  8/31/40 
.  3/  8/41 
.10/26/40 
.  Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


20 

..11/  8/41 

20 

. .  5/  2/42 

20 

..  1/24/42 

20 

..  3/28/42 

20 

. .  9/13/41 

20 

..  1/  3742 

20 

. .  5/  2/42 

20 

..11/  8/41 

20 

..Not  Rev. 

20 

,.  1/24/42 

10 

, ,  Not  Rev. 

10 

,,  9/13/41 

10 

,.  9/13/41 

10 

.  .  4/  4/42 

10 

. .  5/  2/42 

10 

..11/15/41 

7 

. .  5/  2/42 

10 

.  .Not  Rev. 

.  .Not  Rev. 

..Not  Rev. 

. .  Not  Rev. 

..Not  Rev. 

.  .12/27/41 

..11/15/41 

.  .Not  Rev. 

..  4/  4/42 

Page  34 


SHOWMEN'S    TRADE  REVIEW 


May  16,  1942 


VITAPHONE  1941-42  (Cont. 


Comment  Running 
Time 

MELODY  MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  ...  10 

7508  Don  Cossacli  Chorus  Very  Good    10 

7303  Forty  Boys  ana  a  Song... Good    10 

75u7  Ricliaru  Hiiiiuer  i.  Orch   lO 

7504  Carl  Hoff  A.  Band    10 

7506  Leo  Reisman  &  Orch  Snappy    10 

7505  Playgirls    10 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good    10 

MERRIE   MELODIES   (26)  (Tech.) 

7701  All  This  and  Rabbit 

Stew   Excellent   

7711  Aloha   Hooey   Amusing   

7710  Bird  Came  COD  

7702  Brave  Little  Bat  Fair   

7703  Bug  Parade   Clever   

7706  Cagey  Canary   Very  Funny  .. 

7712  Conrad  the  Sailor  Funny   

7713  Crazy  Cruise   

7716  Dog  Tired   

7718  Draft  Horse   

7709  Hop.  Skip  and  A  Chump  

7715  Norton  Hatches  the  Egg.  Good   

Thts  Fantastic   

7707  Rhapsody  in  Rivets  Good   

7704  Rookie  Revue   Out  Dated   

7703  Saddle  Silly   


Reviewed 
Issue  Of 


11/15/41 

,  3/  2/42 
,  9/13/41 
.Not  Rev. 
.Not  Rev 
,  3/28/42 
.Not  Rev. 

.  9/13/41 


.  9/13/41 
.  3/28/42 
.Not  Rev. 
.12/27/41 
.11/  8/41 
.  1/24/42 
.  4/  4/42 
.Not  Rev. 
.Not  Rev. 
Not  Rev. 
.Not  Rev. 
.  4/1 1/41 
.Not  Rev. 
.  1/24/42 
.12/27/41 
.Not  Rev. 


MERRIE   MELODIES  (Cant.) 

7708  Wabbit  Twouble   Very  Funny  ...  7 

7714  WaPhit  Who  Came 

to  Supper   Good    7 

7717  WlAy     Wabbiit    7 

SERVICE  SPECIALS  (6)  (Tech.) 


7003  Gay  Parisian   Good  Show 

7  i4  March   on  America  

7002  Soldiers  in  White  Excellent  .. 

7005  Spanish  Fiesta   Colorful 

7001  Tanks  Are  Coming  Excellent  .. 


...20 
. . .  20 
...20 

. .  .  19 
...20 


SPORTS  PARADE  (10)  (Tech.) 


MISCELLANEOUS 


1/24/42 


.  4/25/42 
.  Not  Rev. 


.12/  6/41 
.Not  Rev. 
.  2/  7/42 
.12/  6/41 
.  9/13/41 


7405 

Hunting  Dogs  at  Work. 

10 

. .  4/18/42 

7402 

King  Salmon   

Fascinating 

..  10 

. . 12/27/41 

7401 

Kings  of  the  Turf  

Interesting  .. 

. .  10 

. .  9/13/41 

74U/ 

KocKV  Mountain  Big 

10 

.  .Not  Rev. 

7404 

Rodeo   Round   U  |)  .... 

.  10 

.  .Not  Rev. 

7406 

Shoot  Yourself  Some  Golf 

Good  Draw  .  . 

. .  10 

. .  5/  2/42 

7403 

Water  Sports   

Average   

10 

..11/15/41 

Adventures  in  the  Bronx 

(N.  Y.  Zoological  Sec.)  Good    Il'/i. 

Alive  in  the  Deep  (Prod.)  Exciting    22  . 

Man  the  Enigma  (Prod.)  Informative  ....  25  . 

Our  Constitution  (Prod.).  Inspiring    19  . 

(Jur  Declaration  of 

Independence  (Prod.)   Timely    19  ..  5/  3/41 


8/23/41 
5/24/41 
5/24/41 
5/  3/41 


SERIALS  1940-41 

Ne.  Chapters 

COLL  MBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chaps. 

Spider  Returns    15  Chaps. 

White  Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle  Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men   12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  the  West   15  Chaps. 

1941-42 

COLUMBIA 

Captain    Midnight    15  Chaps. 

Perils  of  the  Rcy?.l  Mounted   15  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime.   Inc   13  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

Spy  Smasher    12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang  Busters   13  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


Reviewed 
Issue  Of 

11/29/41 
8/23/41 
5/10/41 

Not  Rev. 

3/  8/41 
5/31/41 
8/17/40 
11/23/40 

11/  2/40 
8/  3/40 
2'l3/4) 

Not  Rev. 


2/21/42 
Net  Rev. 

12/  6/41 
9/  6/41 
3/21/42 

11/  1/41 
-2/21/42 
4/12/41 
7/19/41 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of  three.  Money  order 
or  check  with  copy.  Classified  ads  will  appear  as  soon  as  rnceived  unless  otherwise  instructed.  Address:  Classified  Dept., 
SHOWMEN'S  TRADE  REVIEW,   1301   Broadway,  New  York  City. 


 AIR  CONDITIONING  

IMMEDIATE  SHIPMENTS  WITHOUT 
PRIORITIES  ON  COMPLETE  COOLA- 
WEATHER  UNITS  — SOME  BLOWERS, 
TOO  !  Send  for  catalogs  describing  Heavy  Duty 
Ventilators,  DifYusers,  Air  Washers,  Recirculat- 
ing Pumps,  Automatic  Deflectors — Last  year's 
low  prices  prevail  while  stock  lasts — Typical 
value,  16"  Exhaust  Fans,  $16.50.  S.  O.  S.  Cine- 
ma Supply  Corporation,  449  West  42nd  Street, 
New  York  City.  

BUY  BLOWERS,  WASHERS,  variable 
speed  pulleys,  motors  now.  New  and  used.  You'll 
be  disappointed  later.  SOUTHERNAIRE,  145 
Walton.  Atlanta,  Ga. 


 EQUIPMENT  WANTED  

CLEAN  UP  BACK  STAGE— HIGHEST 
PRICES  PAID— ARCS,  RECTIFIERS, 
PROJECTORS,  16  mm.,  35  mm.  Give  age, 
condition,  first  letter.  Box  562,  Showmen's 
Trade  Review.  1501  Broadway,  New  York  City. 

HIGHEST  PRICES  PAID— For  Simplex- 
projectors,  30  ampere  rectifiers,  RCA  sound 
equipment.  What  have  you?  Box  556,  Show- 
men's Trade  Review,  1501  Broadway,  New 
York  City. 


 EXPLOITATION  

THEATRE  MEN— Your  best  publi  city  stunt 
for  "JUNGLE  BOOK"  or  any  other  tropical 
picture  is  a  live  alligator.  We  ship  tree  moss, 
and  palmetto  leaves.  Make  your  own  display. 
Write  or  wire  for  prices,  fast  service.  Ros.' 
Allen.  Ocala,  Florida. 


 HELP  WANTED  

THEATRE  MANAGERS!  Are  you  satis- 
fied with  present  job?  If  not,  apply  for  one  of 
the  opportunities  available  in  large  Eastern 
Theatre  Circuit.  Box  560,  Showmen's  Trade 
Review.  1501  Broadway,  New  York  City.  

THEATRE  MANAGER  EXPERIENCED: 
WRITE  OR  PHONE.  Garbose  Bros..  York 
Theatre.  .Athol.  Mass. 


 NEW  EQUIPMENT  

LANDED  SUCCESSFULLY  IN  OUR 
NEW  LOCATION  — REMOVAL  SALE 
STILL  ON— 868  photocells,  $1.49;  9,000  cycle 
testfilm,  5c  ft.;  1,000'  film  shipping  cans,  89c; 
Luxlite  Series  I  Lenses,  $4.95 ;  Exit  Lights, 
$1.29;  Bostonian  curtain  controls,  $74.95;  Gen- 
ral  Ticket  Registers,  20%  off ;  beaded  sound- 
screens,  39i^c  ft.;  stock  tickets,  19c  roll.  Ask 
for  big  bargain  bulletin.  S.  O.  S.  Cinema  Sup- 
ply Corporation,  449  West  42nd  Street,  New 
York  City. 


BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 


 SOUND  EQUIPMENT  

••LIKE  SPEAKER  COMBINATION 
FINE,"  says  Isabelle  Theatre,  Stevenson,  Ala- 
bama. "IMPROVED  MY  SOUND,  LOTS 
MORE  VOLUME— BETTER  TONE."  Buy 
new  Amplifiers,  Speakers,  Soundheads  now 
while  you  can.  Trade-ins  taken.  S.  O.  S.  Cine- 
ma Supply  Corporation,  449  West  42nd  Street, 
New  York  City. 

SHAKE  THE  LEAD  OUT  OF  YOUR 
SHOES— START  A  CIRCUIT— A  good  port- 
able will  keep  competition  out — make  money  for 
you,  too.  Standard  makes,  16  mm.,  35  mm. 
from  $59.50.  Send  for  list.  S.  O.  S.  Cinema 
Supply  Corporation,  449  West  42nd  Street,  New 
York  City. 


 SITUATION  WANTED  

MANAGER  TEN  YEARS  EXPERIENCE, 
desires  change.   Box  353,  Bladenboro,  N.  C. 


 THEATRE  PREMIUMS  

INCREASE  ATTENDANCE  AT  YOUR 
JUA'ENILE  MATINEES.  Use  comic  maga- 
zines as  premiums.  We  can  supply  these  in 
large  or  small  quantities,  new,  late,  complete 
copies,  publishers'  remainders  and  overprints, 
at  lowest  prices.  Representatives  wanted.  Thea- 
tre and  Radio  Adv.  Co.,  154  Maiden  Lane,  New 
York  City. 


THEATRES  FOR  SALE  OR  LEASE 

FINE  THEATRE  LESS  THAN  YEAR 
OLD.  All  newest  equipment.  City  of  40,000  on 
California  West  Coast.  Address  Box  557, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City.  

GOOD  NEIGHBORHOOD  THEATRE. 
Ideal  setup  during  emergency.  Good  possibilities 
for  right  party.  Lease  or  sell  building.  1028 
S.  Gaylord.  Denver.  Colorado.  

336- SEAT  THEATRE.  Fully  equipped. 
Priced  to  sell.  Dissolving  partnership.  Now 
operating.    Box  359,  Dalton,  Ga.  

BEAUTIFUL  THEATRE  FULLY 
EQUIPPED,  700  seats.  One  of  best  manu- 
facturing towns  in  South,  extensive  sheep,  goats, 
cattle  and  agriculture  center.  Monthly  rental 
$350.00.  Address  Box  559,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 


 THEATRE  GAMES  

BINGO  CARDS  DIE  CUT— ORDER  NOW 
TO  INSURE  PROMPT  DELIVERY,  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  l.UUO. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 


 THEATRES  WANTED  

THEATRE  CORPORATION  will  lease 
theatres  in  Illinois.  Small  towns  preferred. 
Box  561,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  Citv.   

I  HAVE  BUYERS  for  theaters  in  California. 
A.  A.  Sheuerman,  theatre  broker,  Golden  Gate 
Building.  San  Francisco,  Calif.  

RESPONSIBLE  EX-INDEPENDENT 
OWNER  interested  leasing  theatre  in  good 
town  preferably  south  or  west.  Correspondence 
confidential.  Box  558,  Showmen's  Trade  Re- 
viEW,  1501  Broadway,  New  York  City.  

WANTED  TO  LEASE— Small  town  thea- 
tre in  North  or  South  Carolina.  Box  25,  Cam- 
den, S.  C. 


 USED  EQUIPMENT  

REMOVAL  SALE  CONTINUES  ALL 
MONTH— DEALERS  GET  IN  ON  THESE 
TOO — You'll  double  your  money  easily.  We're 
sacrificing  thousands  more  like  'em — 1,000'  film 
cabinets,  75c  section ;  RCA  Photocell  trans- 
formers, 7Sc  ;  G.E.  Mazda  Lamphousings,  $3.95  ; 
Ballast  Rheostats,  $8.95 ;  rear  shutters  for  Sim- 
plex, $19.50  ;  4-unit  ticket  register,  $8.50  ;  Lenses, 
$2.95 ;  Powers  mechanisms,  $39.50 ;  automatic 
arcs  from  $39.50 ;  cushion  seats,  39c ;  amplifiers, 
$4.95 ;  soundheads,  $9.95 ;  portables,  16  mm.,  35 
mm.,  from  $29.50.  Sacrifice  sale  circular  free. 
S.  O.  S.  Cinema  Supply  Corporation,  449  West 
42nd  Street,  New  York  City. 

HERE'S  OUR  NEW  ADDRESS— SER- 
VICE BETTER  THAN  EVER— S.  O.  S. 
Cinema  Supply  Corporation,  449  West  42nd 
Street,  New  York  City. 

AUTOMATIC  ARC  LAMPS— M  o  r  e  1  i  t  e 
Juniors,  8^"  full  size,  reflectors,  like  new, 
$95.00  pair;  others  from  $29.50;  Peerless, 
Strongs,  Brenkerts  also  available.  Star  Cinema 
Supply  Co.,  440  W.  45th  St.,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
Sl.OOO.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

FOR  SALE:  COMPLETE  Theatre  equip- 
ment including  seats,  sound,  projectors  and 
marquee.    Write  Box  61,  Raton,  New  Mexico. 


Sculpture  by  Karl  lllava 


ARE  WE  IN 

THIS  PICTURE? 

You  bet  we  are! 

We're  standing  shoulder- to -shoulder  with  them! 
16,000  strong,  the  theatres  of  America 
Are  lined  up  to  sell  War  Bonds  and  Stamps! 
When  hell  breaks  loose — 
And  those  young  Americans  face  death 
So  that  we  may  live, 
Let's  know  deep  down  in  our  hearts 
That  we've  done  a  job  they'll  be  proud  of! 

THEATRE  DRIVE  FOR  WAR  BONDS  AND  STAMPS 

sponsored  by  the  Theatre  Division  of  the  War  Activities  Committee  of  the  Motion  Picture  Industry 

Mr.  Exhibitor:  Remember  the  starting  date,  Saturday,  May  30th.  Did  you  get  the  Campaign  Book  for  Theatre  War  Bond  and  Stamp  action?  If  not,  write  to 
War  Activities  Committee,  1501  Broadway,  immediately.  The  response  has  been  literally  soul-stirring.  The  motion  picture  theatres  will  fire  the  patriotism 
of  the  nation  with  their  showmanship.  Help  strengthen  our  fighting  machine  with  the  pennies  and  dollars  of  democracy! 


LIVE 

SHOWMEN 
USE  IT 


ENCYCLOPEDIA  OF  EXPLOITATION 

.  I  sure-fire  source  of  ideas,  stunts,  plans  and  methods 
as  useful  to  the  veteran  showman  as  to  the  newcomer 
to  the  ranks  of  picture  theatre  business.  Fully  indexed, 
illustrated,  arranged  for  ready  reference  on  specific  ideas 
or  as  an  expert  suggester  of  the  right  campaign  for  the 
right  picture.  Small  town  situations,  neighborhood  thea- 
tres, big  down-town  show  places  throughout  the  country 
make  use  of  this  great  manual  of  the  working  showman. 

★       *       ★  * 

Popular  Priced  Edition  (complete,  unabridged,  sturdily  bound 
in  handsome  red  leatherette  board  with  gold  lettering). 

ENCYCLOPEDIA  of  EXPLOITATION 

NOW  AVAILABLE  TO  SHOWMEN  IN  A  POPULAR  PRICED  EDITION 

ONLY  $1.95  POSTPAID 

Order  A  Copy  Now — Use  It  for  Years  to  Come 

Showmen's  Trade  Review 
1501  Broadway,  New  York  City 

Enclosed  is  $1.95  for  my  copy  of  the  Popular  Priced  Edition  of  ENCYCLOPEDIA  OF  EXPLOITATION 
to  be  sent,  postpaid  return  mail,  to: 

Name  Address  (St.  Cr  No.)  

City   State   

(IN  CANADA  ADD  25  CENTS) 


ONLY  $1.95 
POSTPAID 

THIS  COUPON 
WILL  BRING 
YOU  YOUR  COPY 


Meet  the  Stewarts 

30 

Once  Upon  a  Thursday 

30 

Ships  With  Wings 

30 

1  Married  an  Angel 

30 

Pacific  Rendezvous 

31 

*•  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  43 


Vol.  36 


No.  18 


May  23 
19  4  2 

CHARLES  E.  'CHICK'  LEWIS 

Editor  and  Publisher 


Edward  L.  Alperson  (See  Page  4) 

Th^Sffe  Equti 

Begins  on  Page  35 


LEO  GOT  IT 
STRAIGHT  FROM 
NOSTRADAMUS! 


His  prophecies  always  come  true!  (And  by  the  way,  his 
newest  release  "FURTHER  PROPHECIES  OF  NOS- 
TRADAMUS" is  the  most  amazing  of  those  famed  Carey 
Wilson  short  subjects.)  Now  comes  this  latest  predic- 
tion—Right from  Mr.  Nostradamus  himself!  LISTEN: 

/i 


MRS.  MINIVER 

IS  the  Big  Parade 
of  This  War! 


Just  selected  as  a  Redbook  Magazine  Picture 
of  the  Month!  The  Talk  of  the  industry  follow- 
ing its  trade  shows!  Listen  to  the  critics  rave', 

"A  picture  that  justly  merits  the  description — great!" — Film  Dail> 
"Appeal  to  all  groups  and  ages  for  which  the  showman  prays."— 
M.  P.  Herald  •  "Will  loom  large  on  the  film  horizon  of  this  day  and 
many  days." — Box-Ofiice  •  "Great  achievement.  Its  appeal  must  be 
reckoned  unlimited." — M.  P.  Daily  •  "Production  in  top  Metro  tradi- 
tion."— Variety  (Weekly)  •  "Spellbinder.  Good  for  top  business  every- 
where." — Showmen's  Trade  Review  •  "Will  be  one  of  Metro's 
show  pieces  of  the  year." — Daily  Variety  •  "Masterful,  absorbing 
film  document.  A  labor  of  love." — Hollywood  Reporter. 


''MRS.  MINIVER''  WILL 
FOLLOW  "TORTILLA  FLAT" 
AT  THE  MUSIC  HALL! 

(The  BIG  ones  are  M-G-M!) 


St,« 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


Came  the  Dawn 

Office  Memo 
Horrible  Pictures  Corp. 
TO:  All  Branch  Managers 

Please  take  note  that  our  company  has  decided  upon 
a  radical  departure  from  all  past  selling  policies  as 
follows: 

Inasmuch  as  our  company's  financial  statement  for  the 
past  year  showed  a  profit  of  two  million  dollars,  we 
have  decided  to  pass  along  some  measure  of  our  success 
to  our  exhibitor  customers  who  have  made  this  possible. 

Therefore,  in  approaching  your  accounts  for  the  new 
season's  product  you  are  authorized  to  sell  at  the  same 
terms  as  last  year  and  with  no  requests  of  any  kind  for 
an  increase  either  in  the  flat  rental  or  percentage  terms. 

Furthermore,  you  will  advise  each  customer  that  if 
our  revenue  from  next  season's  product  equals  last  year's, 
they  will  be  given  a  reduction  of  25  to  5  0  "^7  as  soon  as 
the  revenue  reaches  the  figure  that  will  maintain  our 
present  level  of  profit. 

Our  company  is  sincerely  grateful  to  the  exhibitors 
who  have  been  our  customers  for  many  years  and  who 
have  helped  us  reach  the  high  position  we  occupy  in  the 
industry.  Since  it  is  our  desire  to  show  our  appreciation 
to  them  we  felt  the  above  method  would  be  the  best 
way  of  saying,  "thank  you." 

Incidentally,  you  may  also  assure  them  that  the  out- 
look for  next  year  is  even  better  than  the  current  season 
during  which  our  product  achieved  a  new  high  for  box 
office  and  entertainment  qualities. 

{Signed)  I.  M.  Fair,  General  Sales  Manager 
*        *  ^• 

Office  Memo 
Paragoric  Theatre  Circuit 
TO:  All  House  Managers 

As  you  undoubtedly  know,  our  circuit  has  been  mak- 
ing a  very  substantial  profit  for  the  past  few  years  and 
during  that  time  we  fully  acknowledge  that  our  house 
managers — the  men  who  have  handled  their  jobs  so 
efficiently  that  our  receipts  have  constantly  increased — 
have  been  underpaid.  However,  good  business  judgment 
dictated  that  until  our  financial  position  was  more 
secure,  we  operate  our  business  as  economically  as  possible. 

No  circuit  is  more  appreciative  of  good  manpower 
and  particularly  towards  those  in  our  organization  who 
have  been  with  us  many  years  and  faithfully  and  loyally 
gave  the  best  that  was  in  them  against  the  time  when 
their  efForts  would  be  recognized  with  a  salary  more 
consistent  with  the  long  hours  and  hard  work  they 
were  delivering. 

This  memo,  therefore,  serves  as  authorization  for  you 


to  increase  your  salary  by  twenty-five  ($25.00)  dollars 
per  week  effective  this  week.  In  addition,  you  will 
receive  a  bonus  every  three  months  based  upon  the  vol- 
ume of  business  your  house  does  over  the  average  figures 
for  the  current  season. 

In  the  spirit  of  the  times  we  desire  to  spread  our 
profits  among  our  managers  as  well  as  our  stockholders. 
Your  success  in  maintaining  good  grosses  means  our 
success  in  profits.  The  more  you  make  for  the  company 
the  more  you  earn  for  yourself. 

We  are  most  happy  that  you  are  a  part  of  our  or- 
ganization and  we  are  looking  forward  to  a  long  and 
profitable  future  for  all  of  us. 

{Signed)  Wotta  Surprise,  General  Manager 
*        «•  * 

Office  Memo 
Grandiose  Picture  Distributors 
TO:  All  Branch  Managers  and  Salesmen 

For  many  years  charges  have  been  hurled  at  dis- 
tributors indicating  that  proper  respect  and  considera- 
tion were  not  being  shown  towards  the  smaller,  inde- 
pendent theatre  owners. 

If  a  statistician  were  to  break  down  the  total  revenue 
of  this  or  any  other  importalit  distributor  he  might 
easily  show  that  the  negative  and  operating  costs  are 
returned  to  us  from  the  circuits  and  large  theatres  while 
the  profit  comes  from  these  small  independents. 

Does  it  not,  therefore,  stand  to  reason  that  these 
accounts  are  entitled  to  proner  respect  and  consideration 
in  our  business  relations  with  them?  And  if  this  is  true, 
then  whv  should  our  branch  managers  and  salesmen 
treat  the^e  accounts  as  though  we  were  doing  them  a 
favor  when  we  take  their  money  for  our  pictures. 

Grandiose  Pictures  has  alwavs  been  a  tr?il-blazer  in 
our  industry.  Let  us  continue  the  record  and  reputation 
by  treating  each  account,  regardless  of  size  and  money, 
as  thoueh  that  account  was  the  most  important  on  our 
books.  After  all,  other  businesses  take  this  attitude  and 
have  made  a  success  by  so  doing. 

It  may  be  viewed  with  alarm  and  suspicion  by  most 
of  the  independent  exhibitors  but  after  they  find  out 
that  it  is  not  a  gag  but  a  matter  of  companv  policy,  it 
will  pay  tremendous  dividends  in  eood  will  and  fair 
trading  on  both  sides  which  will  ultimately  lead  to  a 
position  of  strength  and  confidence  in  our  company  that 
no  other  distributor  could  equal. 

{Signed)  Ignatious  Mullarky,  General  Sales  Manager 

(Editor's  Note:  Darn  it,  some  one  slammed  a  door 
and  woke  us  up  just  as  we  were  enjoying  our  lovely, 
though  Utopian,  dream.  — "CHICK"  LEWIS) 


©ClB 
Page  4 


,4434^ 


SHOWMEN'S    TRADE  REVIEW 


May  23,  1942 


Schine  Suit  Postponed  ;Ord  er 
Requires  Theatre  Disposals 


The  Schine  anti-trust  suit  was  postponed  for 
two  years  by  Federal  Judge  John  Knight,  of 
Buffalo.  The  order  for  postponement,  presented 
to  the  court  by  Robert  L.  Wright,  Special 
Assistant  to  the  Attorney  General,  provides  that 
defendants,  within  one  year,  will  dispose  of  all 
interests  in  16  theatres  acquired  since  the  gov- 
ernment suit  was  first  filed,  August  7,  1939,  and 
that  no  additional  theatres  will  be  acquired 
without  court  approval  during  the  existence 
of  the  order  which  expires  May  19th,  1944.  The 
order  further  prohibits  defendants  from  enter- 
ing any  contract  for  licensing  pictures  for  a 
period  of  more  than  one  year,  voids  all  existing 
franchises,  effective  June  19th,  1942,  and  forbids 
defendants  from  enforcing  any  of  the  provisions 
of  such  franchises  or  agreements. 

Theatres  affected  by  the  order  are :  "The  fee 
of  the  Webster  Theatre,  Rochester,  N.  Y.,  and 
the  Strand,  Cumberland,  Md.  The  leasehold 
on  the  following :  Plaza,  Malone,  Ohio ;  Memo- 
rial, Mt.  Vernon,  Ohio ;  Paramount,  Glen  Falls, 
N.  Y. ;  Opera  House,  Lexington,  Ky. ;  Ada 
Meade,  Lexington,  ICy. ;  Palace,  Clifton  Springs  ; 
Scotia,  Scotia ;  Viv,  Corbin,  Ky.  The  fee  of 
the  State  Theatre  and  the  leasehold  on  the 
.\ppallachia  Theatre,  Appallachia,  Va.,  are  to 
be  handled  as  a  single  transaction. 

"The  leasehold  on  the  Cla-zel  Theatre  and 
the  Lyric  Theatre,  Bowling  Green,  Ohio,  a  SO 
per  cent  interest  in  the  leasehold  of  the  Margie 
Grand  Theatre,  Harlan,  Ky.,  and  the  leasehold 
on  the  Liberty  Theatre,  Pikesville,  Ky.,  in  each 
of  which  instances  the  consenting  defendants 
may  retain  the  interest  which  they  had  in  said 
theatres  immediately  prior  to  the  acquisition  of 
said  leaseholds  or  leasehold  interests." 

The  defendants  are  committed  to  offer  to  the 
person  from  whom  such  interests  were  acquired 
the  opportunity  of  reacquiring  the  properties 
for  the  amount  of  the  capital  invested  by  the  de- 
fendants. The  offer  must  be  presented  promptly 
in  writing  and  remain  open  20  days  unless 
rejected  before  that  time  by  the  former  owner. 
Where  the  last  operator  prior  to  the  acquisition 
is  not  the  person  from  whom  the  interest  was 
acquired  the  offer  must  be  made  to  the  operator. 
.\ny  theatre  or  interest  not  reacauired  by  the 
former  owner  or  operator  is  to  be  offered  to 
independent  exhibitors  for  the  same  purchase 
price  and  on  fair  and  reasonable  terms  and  con- 
ditions. .A,  commission  is  permissible  when  the 
services  of  a  broker  are  required.  The  order 
defines  an  independent  as  "an  exhibitor  who  is 
not  in  any  way  affiliated,  directly  or  indirectly, 
with  any  of  the  defendants,  or  with  a  distributor 
or  producer  of  motion  pictures,  or  with  a  circuit 
of  15  or  more  theatres." 

The  court  agrees  to  act,  on  request  of  parties 
concerned,  entering  such  orders  as  it  may  deem 
appropriate  approving  or  disapproving  terms 
and  conditions  of  divestiture.  The  defendants 
are  to  make  reports  to  the  Department  of  Justice 
every  30  days  showing  what  efforts  are  being 
made  to  dispose  of  the  specified  theatre  in- 
terests, furnishing  names  and  addresses  of  ner- 
sons  to  whom  interests  have  been  sold.  It  is 
agreed  that  if  due  diligence  is  not  shown  the 


INDEX  TO  DEPARTMENTS 


Advance  Dope   31 

Box-Office  Slants    30 

Feature  Booking  Guide  ;.  43 

Hollywood    32 

Newsreel  Synopses    34 

On  the  Patriotic  Frcn'   13 

Program  Exchange    20 

Selling  the  Picture  •   15 

Shorts  Booking  Guide   46 

Short  Subject  Reviews   34 

Theatre  Equipment  and  Maintenance   35 

Variety  Club  Notes   18 


Ask  Refund  from  ASCAP 

Charging  Ascap  with  a  monopoly  on  the 
grounds  that  it  forces  theatres  to  purchase 
all  musical  compositions  when  only  a  small 
portion  of  such  compositions  are  used,  14 
Brooklyn  houses  filed  a  suit  closely  parallel- 
ing the  action  filed  in  April  by  157  theatres 
against  Gene  Buck,  Gustave  Shirmer  and  Ascap 
in  Federal  Court.  Complaint  demands  a  re- 
straining injunction  and  asks  for  refund  of 
the  licenses  paid,  $25,619  plus  $25,003  counsel 
fee  for  Meyer  Kivett,  plaintiff's  attorney. 

Col.  H.  A.  Cole,  Sidney  Samuelson  and 
Harry  Lowenstein,  acting  for  Allied,  met  with 
John  Paine,  general  manager  of  Ascap  this 
week  regarding  Allied's  proposals  for  ad- 
justment of  Ascap  rates.  No  action  was 
taken  but  another  meeting  is  scheduled  when 
more  theatre  representatives  will  join  in  the 
parley. 


Government  may  petition  the  court  for  a  fur- 
ther order. 

The  settlement  was  welcomed  by  Judge 
Knight  who  pointed  out  the  urgent  need  of  the 
attention  of  the  court  to  more  important  matters. 
It  was  also  considered  that  a  United  States 
Supreme  Court  decision  in  the  Crescent  Amuse- 
ment Co.  case  and  further  action  in  the  Para- 
mount case  in  New  York  could  be  expected 
within  the  period  of  postponement. 

Defendants,  parties  to  the  stipulation,  are : 
Schine  Circuit,  Inc.,  Schine  Chain  Theatres,  Inc., 
Schine  Theatrical  Co.,  Inc.,  Schine  Enternrises 
Corp.,  Schine  Lexington  Corp.,  Chesapeake  The- 
atres Corp.,  J.  Myer  Schine,  Louis  W.  Schine 
and  John  A.  May. 

The  court  refused  to  consider  plea  of  Louis 
D.  Frohlich,  Columbia  counsel,  for  exception  of 
that  company  on  the  ground  of  an  existing 
three  year  contract  which  expires  next  year. 

National  Theatres  Staff 
Named  by  Chas.  Skouras 

National  Theatres  is  to  maintain  a  separate 
organization  from  that  of  its  subsidiary.  Fox 
West  Coast,  according  to  Charles  P.  Skouras 
who  will  devote  his  time  exclusively  to  National 
Theatre  affairs. 

Skouras  executive  staff  will  consist  of  Charles 
A.  Buckley,  Harry  Cox,  NT  treasurer ;  Ed 
Zabel,  former  NT  film  buyer.  George  Watters 
moves  from  FWC  to  NT  and  Andy  Krappman 
continues  as  aid  to  Skouras. 

Dan  Michalove  is  to  be  NT  representative  in 
New  York  City.  A.  M.  Bowles  becomes  South- 
ern and  Northern  division  manager  of  FWC 
and  George  Bowser  district  supervisor  of  South- 
ern California.  B.  V.  Sturdivant  will  supervise 
Northern  California. 

The  National  Theatre  Board  continues  to 
function  in  New  York  City  and  Michalove  will 
be  contact  man  for  all  NT  divisions. 


Warner  Bros,  to  Tradeshow 
Five  Pictures  in  June 

Warner  Bros,  has  set  the  national  schedule 
for  five  new  pictures  to  be  trade  shown  next 
month.  The  New  York  screenings  will  be  held  in 
the  home  office  projection  room,  as  follows: 

Monday,  June  1,  10:30  a.m.,  "The  Big  Shot"; 
2 :30  p.m.,  "Wings  for  the  Eagle." 

June  2,  10 :30  a.m.,  "Escape  from  Crime" ; 
2:15  p.m.,  "The  Gay  Sisters";  4:15  p.m.,  "Spy 
Ship." 


New  England  Unit  Out 
of  Allied,  Asks  for 
Decree  Enforcement 

Following  its  withdrawal  from  Allied,  the 
New  England  unit,  Independent  Exhibitors  Inc., 
appealed  to  Thurman  Arnold  and  the  Depart- 
ment of  Justice  for  immediate  action  in  enforc- 
ing the  consent  decree  in  its  present  form.  The 
New  England  group  is  opposed  to  Allied's 
endorsement  of  the  blocks  of  12  UMPI  plan 
and  contend  that  the  blocks  of  five  plan  was 
never  given  a  fair  chance  and  that  where  it  was 
permitted  to  operate  without  interference  it 
served  as  an  improving  element  in  industry  rela- 
tions. 

According  to  Allied's  plans  no  attempt  will 
be  made  to  bring  the  New  Englanders  back 
into  the  fold,  the  leaders  taking  the  position  that 
"if  that's  what  New  England  wants  to  do, 
nothing  can  be  done  about  it."  The  split  has 
been  foreseen  for  some  time  and  the  intention 
of  the  down  Easterners  to  withdraw  was  con- 
veyed to  the  National  Allied  several  weeks  ago. 

Abram  F.  Myers,  general  counsel,  said  that  an 
executive  meeting  in  New  York  adopted  a 
resolution  on  May  12th  regretting  the  New 
England  unit's  action  and  hoping  for  reconsid- 
eration which  was  forwarded  to  the  group  to- 
gether with  a  statement  of  dues  owed  the 
national  body,  including  arrearages  accumulated 
in  recent  years. 


Home  Announces  Changes  in 
20th-Fox  Publicity  Department 

Hal  Horne,  director  of  advertising,  exploita- 
tion and  publicity  for  20th  Century-Fox,  an- 
nounced the  appointment  of  Richard  Condon  as 
publicity  manager  to  succeed  Earl  Wingart, 
who  resigned  last  Friday. 

Frank  Moneyhun,  formerly  assistant  to  A.  M. 
Botsford,  has  been  named  manager  of  advertis- 
ing. His  former  duties  will  be  assumed  by 
Max  Youngstein.  M.  D.  Howe  has  been  made 
exploitation  manager,  succeeding  Rodney  Bush, 
who  has  been  transferred  to  special  assignments. 


Edward  L.  Alperson 

(The  Man  on  the  Cover) 

General  Manager  of  RKO  Theatres  assumed 
that  post  recently  under  aDDointment  by 
George  J.  Schaefer,  president,  and  thereby 
enters  upon  a  new  phase  of  an  outstanding 
career  of  years  of  association  with  the  industry 
both  in  distribution  and  exhibition.  Alperson, 
associated  with  RKO  for  some  time,  was  named 
to  the  position  of  head  of  the  company's 
theatre  operations  after  serving  as  head  of 
film  buying. 


SHOWMEN'S    TRADE  REVIEW 

Vol.  36,  No.  18  May  23,  1942 

Title  and  Trade  Mark  Registered  U.  S.  Patent  Office 

Published  every  Friday  by  Showmen's  Trade  Review, 
Inc.,  1501  Broadway,  New  York  City.  Telephone 
BRyant  9-5606.  Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Editor;  Joseph  H. 
Gallagher,  Film  Advertising  Manager ;  Harold  Rendall, 
Equipment  Advertising  Manager;  West  Coast  Office. 
10424  Bloomfield  St.,  North  Hollywood,  Calif.,  Tele- 
phone SUnset  1-6292.  Ann  Lewis,  manager; 
London  Representative,  Milton  Deane,  185  Fleet 
St.,  London  E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Sydney,  Australia. 
Subscription  rates  per  year  $2.00  in  the  United  States 
and  Canada;  Foreign,  $5.00.  Single  copies,  ten  cents. 
Subscribers  should  remit  with  order.  Entered  as  second 
class  matter  February  20,  1940,  at  the  Post  Office  at 
New  York,  N.  Y.,^nder  the  act  of  March  3.  1879, 
Contents  copyrighted  1942  by  Showmen's  Trade  Review 
Inc.''  Printed  in  U.S.A. 

Address  all  Communications  to : 
SHOWMEN'S  TRADE  REVIEW 

1501  Broadway,  New  York  City 


May  23, 1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Good 

UM  of  the  WEEK 

About  Pictures  and  People 


Since  there'll  never  be  a  time  zvhen  a  super- 
abundance of  Good  Neu's  develops — and,  fur- 
ther— since  the  best  music  to  the  ears  of  all 
zvithin  the  picture  industry  alzvays  zvill  be  re- 
ports and  records  of  box-office  success,  zve  of- 
fer hcreivith  some  reports  on  the  optimistic  side. 

"Tortilla  Flat,"  the  dramatic  barrage  made 
by  MGM,  is  reported  to  be  topping  "Woman 
of  the  Year"  in  nine  of  12  situations  where  it 
has  played  first  runs.  The  12  first  runs  in  which 
the  picture  maintained  this  pace  are ;  Rochester, 
Atlanta,  Providence,  Worcester,  Hartford,  New 
Haven,  Springfield,  Mass.,  Bridgeport,  St.  Louis, 
Indianapolis,  Dayton  and  Harrisburg. 


"Yankee  Doodle  Dandy"  is  proving  one  of 
the  most  prolific  producers  of  newspaper  pub- 
licity space  for  war  bond  purchasing — by  rea- 
son of  that  $5,000,000  premiere  set  for  the  Hol- 
lywood, New  York,  on  the  eve  of  the  industry's 
campaign  to  sell  War  Bonds.  Incidentally,  you 
can  have  it  straight  from  the  horse's  mouth, 
that  "Yankee"  is  a  front-runner — nothing  of- 
ficial, yet,  you  understand ;  but  there  are  people 
who  have  seen  it,  and  some  of  the  most  astute 
judges  of  show  values  included  among  them  will 
go  overboard  in  their  praises. 


Bob  Hope  isn't  just  a  prayer  for  box  ofifice 
booms  any  more — he's  more  like  a  guarantee. 
In  "My  Favorite  Blonde"  the  Paramount  star 
drew  enough  people  to  eight  first-run  Loew 
houses  in  Metropolitan  New  York  to  pile  up 
a  gross  over  and  above  that  registered  in  similar 
time  and  showings  of  "North  West  Mounted 
Police,"  which  ain't  hay. 


"To  the  Shores  of  Tripoli"  continues  to 
add  to  its  laurels  (it  was  the  No.  1  choice  for 
.\pril  at  War  Department  Theatres,  says  the 
U.  S.  Army  M.  P.  Service — in  addition  to  set- 
ting up  grosses  in  a  new  alley  at  theatres  around 
the  country).  This  week,  "Tripoli"  is  playing 
a  hold-over  at  the  RKO  Albee,  Brooklyn. 


"Suicide  Squadron"  enjoyed  the  lienefits 
of  a  benefit  premiere  performance  at  New  York's 
Criterion,  but  on  its  own  the  Republic  picture 
made  in  England  is  running  in  its  second  week 
currently  at  the  Broadway  house  operated  by 
the  genial  Charles  Moss. 

In  Chicago,  also,  "Suicide  Squadron"  is 
playing  its  second  week  at  the  Woods  The- 
atre. 

•      •  • 

Lum  and  Abner,  that  surprise  package  of 
box-office  lure  with  whom  RKO  amazed  many 
of  the  wise-acres  by  grosses  run  up  in  the  radio 
team's  first  picture,  are  doing  big  things  box- 
oflficeward  again.  From  Aledo,  111.,  comes  word 
that  "Bashful  Bachelor"  outgrossed  all  previ- 
ous RKO  features  that  have  played  the  Tivoli 
Theatre  there. 


"King's  Row"  continues  an  amazing  career. 
The  Warner  picture  gets  a  seventh  week  in 
Philadelphia  and  Cincinnati  at  the  same  time 
announcement  comes  from  Detroit  and 
Cleveland  that  it  is  hoeing  a  profitable  row 
in  its  fifth  week  in  those  cities. 


"In  This  Our  Life"  the  Strand  on  Broad- 
way is  finding  the  perfect  answer  to  worries 
over  dim-outs.  The  Bette  Davis  starrer  started 
playing  its  third  week  Friday  (15). 


Guides  Show  Product      Yates  Sees  Boom  Ahead 

Supply  Ahead  of  '41 


Distributors  enter  the  summer  season  with  a 
larger  supply  of  product  completed  or  in  various 
stages  of  camera  or  other  studio  work  than  that 
which  was  lined  up  for  future  release  at  this 
time  last  year. 

Comparison  of  the  record  as  shown  by  STR's 
Booking  Guides  reveals  that  pictures  which  will 
be  released  after  June  1  comprise  a  total  of  166 
features  (westerns  included)  as  against  a  total 
of  149  for  the  same  period  a  year  ago. 

Last  year  the  five  consent  decree  companies, 
though  preparing  for  a  more  radical  change  as 
tlie  blocks-of-five  selling  date  approached  than 
they  now  face,  irrespective  of  the  final  outcome 
on  the  UMPI  plan,  had  completed  or  in  actual 
work  for  release  after  June  1  a  total  of  93 
features  as  compared  with  104  features  as  of 
the  beginning  of  this  week. 

These  reserves  of  product  are  sufficient  to 
place  the  country's  theatres  as  well  as  the  dis- 
tributors in  a  favorable  position  with  respect 
to  operations  through  the  summer  period  and 
the  early  fall  opening  of  a  new  show  season. 


War  Stamps  Replace  Gadgets 
as  Awards  for  RKO  Golfers 

RKO's  seventh  annual  golf  tournament  drew 
about  200  industry  men  to  the  course  of  the 
Westchester  Country  Club,  Rye,  N.  Y.,  for  a 
day  of  assorted  degrees  of  club  swinging,  Wed- 
nesday. 

War  stamps  took  the  place  of  gadgets  as 
prizes  for  the  winners  of  events  from  low- 
grosses  to  world's-worst-golfers,  the  awards 
being  announced  and  distributed  at  the  dinner 
which  culminated  the  event  by  Ned  Depinet. 


Technicolor  Stockholders 
Reelect  Four  Directors 

Technicolor,  Inc.,  reelected  for  a  term  of  three 
years  directors  Robert  Cushman,  George  F. 
Lewis,  John  McHugh  and  Murray  D.  Welch. 

Mr.  Lewis,  vice  president  of  the  company,  pre- 
sided at  the  meeting. 

BUY  BONDS,  STAMPS  EVERY  PAYDAY 


Basing  his  conclusions  on  the  experiences  of 
England  at  the  start  of  the  European  war, 
Herbert  J.  Yates,  of  Republic  Pictures,  ex- 
pressed himself  as  looking  forward  to  the 
1942-43  season  as  one  of  the  greatest  in  film 
history.  Yates  added  that  it  may  be  two 
or  three  months  before  his  predictions  would 
come  true  but  that  he  felt  confident  America 
would  experience  a  theatre  boom  similar  to 
that  of  England. 

At  the  meeting,  held  in  Hollywood,  James 
R.  Grainger,  president,  announced  that  in  the 
few  weeks  of  the  new  selling  season  the 
Western  division  has  hit  a  new  record  of 
more  than  $2,000,000  in  contracts.  Moe  J. 
Siegel  announced  production  plans  for  over 
$3,000,000  to  be  used  between  now  and 
September  with  most  of  the  money  concen- 
trated on  'The  Commandos,"  "Ice-Capades 
Revue,"  "Parade  of  1943  "  and  the  first  Roy 
Rogers  deluxe  picture. 


Einfeld,  Coast  Critics  in 
New  York  for  "Dandy"  Debut 

A  west  coast  contingent 
headed  by  S.  Charles 
Einfeld,  director  of  ad- 
vertising and  publicity, 
and  several  motion  picture 
editors  will  come  to  New 
York  to  cover  the  world 
premiere  of  "Yankee 
Doodle  Dandy"  at  the 
Hollywood  Theatre  on 
May  29. 

Einfeld  arrives  Friday, 
along  with  Jimmy  Starr 
of  the  Los  Angeles  Her- 
ald and  Express,  and  Mrs. 
Starr,  and  Edwin  F. 
Schallert  of  the  Los  An- 
geles Times,  and  Mrs.  Schallert. 

James  Cagney,  star  of  the  picture,  is  scheduled 
to  arrive  in  New  York  next  week  to  be  present 
at  the  $5,000,000  War  Bond  premiere. 


S.  Charles  Einfeld 


Deny  Charges  in  Ken  Action 

Chicago — Spitz  and  Adcock,  counsel  for  the 
film  companies  named  in  the  Ken  Theatre  anti- 
trust damage  suit,  filed  answers  denying  all  con- 
spiracy charges  by  the  film  companies. 


OONHO 


6UT  T/W  OON'T 
LOOK  DKE 

GOOD  Booking 


Page  6  SHOWMEN'STRADEREVIEW 


May  23,  1942 


UMPI  Program  Awaits  Approval  of  Government 


Conciliation  Code  Added 
to  Block5-of-12  Selling  As 
Highlights  of  Industry  Plan 

The  unity  program  agreed  upon  to  implement 
the  5-point  plan  outlined  last  December  at  the 
all-industry  conference  in  Chicago,  is  being 
put  into  final  form  for  presentation  to  the  De- 
partment of  Justice.  Any  deviations  from  the 
plan  as  outlined  in  an  analysis  of  the  program 
released  by  the  UMPI  headquarters  in  New 
York  very  likely  will  be  in  the  form  of  language 
that  will  be  adopted  by  attorneys  representing 
distributors  and  exhibitors  who  met  Thursday 
to  complete  the  draft  that  will  be  submitted  to 
the  government  for  approval. 

The  UMPI  Committee  of  the  Whole  an- 
nounced the  agreement  reached  last  Friday  in 
a  formal  statement  which  follows : 

The  Committee  of  the  Whole  of  the  United 
Motion  Picture  Industry  is  pleased  to  announce : 

1.  There  has  been  worked  out  at  the  request 
of  exhibitors  as  a  proposed  amendment  to  the 
Consent  Decree  a  substitute  sales  plan  to  take 
the  place  of  the  selling  plan  now  provided  for  in 
the  Consent  Decree.  This  plan  will  be  sub- 
mitted to  the  Department  of  Justice  for  their 
approval.  All  five  consenting  companies,  Metro, 
Paramount,  Fox,  RKO  and  Warner  have  indi- 
cated their  willingness  to  accept  this  plan  as 
an  amendment  to  the  Consent  Decree  if  the 
Department  of  Justice  will  accept  it  as  such. 

2.  All  five  consenting  companies  have  reaf- 
firmed their  policy  against  the  forcing  of 
shorts  and  at  the  exhibitors'  suggestions  have 
communicated  their  attitudes  on  this  question  to 
the  exhibitors  direct. 

3.  Discussions  on  the  present  method  of  arbi- 
tration under  the  Consent  Decree  will  continue 
and  such  modifications  of  such  method  as  may 
be  deemed  advisable  will  similarly  be  submitted 
to  the  Department  of  Justice. 

4.  A  method  of  conciliation,  not  in  substitu- 
tion of  but  as  a  supplement  to  the  present 
Consent  Decree  arbitration  has  been  worked 
out  for  the  settlement  of  territorial  and  indi- 
vidual complaints.  Metro,  Fox  and  RKO  have 
subscribed  to  this  method.  Paramount  and  War- 
ner have  not.  However,  Paramount  has  stated 
it  will  study  the  possibility  of  accomplishing 
relief  through  arbitration.  Warner  has  de- 
clared its  willingness  to  conciliate  directly  with 
its  customers  any  and  all  complaints  which 
they  may  have  against  Warner  arising  out  of 
their  dealings  with  Warner  and  accordingly, 
Warner  has  invited  all  exhibitors  who  believe 
themselves  entitled  to  any  relief  from  Warner, 
to  tell  their  story  to  Warner  and  its  home  office 
either  in  person  or  in  writing  and  Warner 
assures  all  such  exhibitors  that  their  matters 
wall  be  given  prompt  attention  and  that  they 
will  receive  whatever  relief  their  claim  merits. 

The  necessary  steps  to  communicate  with  the 
Department  of  Justice  are  now  in  progress. 

The  Selling  Plan 

The  method  whereby  pictures  will  be  sold 
on  a  basis  of  quarterly  deals,  5  pictures  to  be 
trade-shown,  the  balance  to  be  identified,  as 
finally  agreed  upon,  follows  : 

POINT  1 :  Features  are  to  be  offered  to  exhibitors 
in  groups  representing  in  each  case  not  less  than  25 
per  cent  of  the  company's  anticipated  annual  output 
up  to  twelve  pictures  per  group,  and  not  more  than 
four  groups  per  year. 

POINT  2:  Five  pictures  of  each  group  to  be  trade- 
shovi/n ;  the  remainder  to  be  identified  as  follows ; 
Pictures  other  than  those  trade-shown  will  be  identified 
by  the  star  or  featured  players  or  a  brief  outline  of 
the  story  (if  an  original)  or  by  reference  to  a  play  or 
published  book  or  story  (if  based  upon  or  adapted  from 
or  suggested  by  such).  Deviation  from  identification 
shall  constitute  a  substitution  entitling  the  exhibitor  to 
eliminate  the  said  picture  at  his  election. 

The  time  and  the  manner  of  cancelling  to  be  agreed 
upon.    Any  dispute  with  respect  to  whether  or  not 


there  was  a  deviation  in  identification  shall  be  subject 
to  conciliation  or  arbitration  to  be  agreed  upon. 

POINT  3:  (a)  An  exhibitor  paying  up  to  $100 
average  rental  shall  have  the  right  to  unrestricted  can- 
cellation privileges  of  two  pictures  from  the  identified 
pictures.  An  exhibitor  paying  from  $100  to  $200 
average  rental  shall  have  the  right  to  unrestricted  can- 
cellation of  one  picture  out  of  the  identified  pictures. 
The  above  rentals  based  on  average  price  per  picture 
during  the  1939-40  season.  These  cancellation  privileges 
represent  the  minimum  each  company  is  willing  to  grant. 

(b)  If  by  reason  of  contingencies  brought  about  by 
war  conditions,  it  becomes  necessary  for  any  company 
to  reduce  its  number  of  feature  pictures  by  a  minimum 
of  20  per  cent  the  cancellation  privilege  herein  granted 
shall  be  eliminated  on  future  sales  and  further  nego- 
tiations shall  be  undertaken  by  this  committee  to  arrive 
at  a  substitute  privilege. 

POINT  4:  It  may  be  that  some  companies  may 
want  to  treat  certain  pictures  individually  (road  show, 
special  features  as  defined  in  the  consent  decree,  pic- 
tures which  by  contract  with  others  must  be  sold  in- 
dividually) and  they  will  reserve  that  privilege,  with 
no  special  picture  being  part  of  any  group. 

POINT  5:  Under  license  agreements  authorizing  a 
distributor  to  allocate  features  to  particular  price 
brackets,  or  granting  distributor  the  right  to  reallocate, 
the  distributor,  either  on  giving  notice  of  the  availability 
of  each  feature  or  upon  the  booking  of  a  feature  at  the 
time  it  is  available  to  the  exhibitor's  theatre,  whichever 
is  earlier,  shall  notify  the  exhibitor  of  the  price  allo- 
cation thereof.  After  the  notice  of  price  allocation  of  a 
feature  for  a  particular  theatre  has  been  given  by  a 
distributor  to  an  exhibitor,  such  price  allocation  shall 
not  be  changed  for  such  theatre,  except  by  mutual 
agreement  between  the  distributor  and  the  exhibitor. 

POINT  6:  No  picture  cancelled  by  an  exhibitor  in 
any  group  shall  be  included  in  another  group  subse- 
quently offered  to  the  exhibitor  making  the  elimination. 

POINT  7:  Groups  of  as  many  as  six  westerns  may 
be  sold  without  being  trade-shown,  and  identified  by 
star  only. 

Noting  that  RKO  may  reduce  its  yearly  program  to 
30  features,  and  thus  will  not  be  in  a  position  to  sell 
as  many  as  10  or  12  pix  in  one  group,  it  is  stated  the 
company  has  agreed  to  work  out  an  equitable  formula 
providing  for  four  groups,  each  to  contain  25  per  cent 
of  the  annual  output. 

It  is  pointed  out  that  the  general  cancellation  plan 
under  those  circumstances  would  not  be  practical,  but 
the  Committee  says,  however,  in  principle  it  is  agreed 
that  20  per  cent  cancellation  for  exhibitors  paying  an 
average  of  $100  or  less  and  10  per  cent  cancellation  for 
exhibitors  paying  between  $100  and  $200  would  be 
permitted  and  details  worked  out  in  their  particular  case. 

Conciliation  Plan 

A  method  for  dealing  with  disagreements 
under  which  two  categories  of  complaints  are 
to  be  handled  by  separate  approaches  was  agreed 
upon  by  the  UMPI  committees.  The  plan 
makes  a  differentiation  between  "territorial  dis- 
agreements" and  "individual  complaints,"  and 
separate  methods  of  dealing  with  these  were 
devised. 

Discussing  the  territorial  disagreements,  the 
UMPI  report  states  that  "it  was  recognized 
that  an  alleged  grievance  will  sometimes  be 
shared  by  all  or  a  substantial  portion  of  the 
exhibitors  in  a  large  city  or  in  a  film  delivery 
territory.  The  handling  of  such  grievances  ob- 
viously calls  for  different  methods  than  those 
appropriate  to  the  adjustment  of  individual  com- 
plaints. 

The  procedure  to  be  followed  in  territorial 
cases  will  be  as  follows  : 

Territorial  Disagreements 

Territorial  disagreements  of  a  substantial  nature 
may  be  referred  to  the  United  Motion  Picture  Indus- 
try by  anyone  within  the  industry  who  may  be  af- 
fected thereby.  Thereupon  the  chairman  of  the  United 
Motion  Picture  Industry  (General  Committee),  in 
collaboration  with  the  chairman  of  the  Committee  on 
Intra-Industry  Relations,  shall  appoint  from  the  In- 
dustry at  large,  but  outside  the  territory  in  question, 
a  Fact  Finding  Committee,  to  consist  of : 

(a)  An  independent  exhibitor  or  a  representative 
of  circuit  theatre  exhibitors. 

(b)  A  distributor  representative. 

(c)  A  circuit  theatre  operator  or  a  representative 
of  circuit  theatre  operators. 

Such  Committee,  as  soon  as  possible  after  being 
appointed,  shall  visit  the  territory  involved  and  make 
a  full  investigation  of  all  the  material  facts  and  cir- 
cumstances causing  and  surrounding  the  disagree- 
ment. The  Committee,  if  in  agreement,  shall  report 
the  facts  fully  to  the  General  Committee  together  with 
such  recommendations  as  it  shall  see  fit  to  make.  If 
the  Committee  cannot  agree  on  a  joint  report,  then 
each  member  shall  make  such  report  and  recommenda- 
tions, as  he  may  deem  appropriate.  The  General  Com- 
mitee  shall  thereupon  discuss  the  findings  and  recom- 
mendations and  attempt  to  find  a  solution,  if  one  be 
necessary. 

Acknowledging  the  value  to  the  industry  of 
the  arbitration  system  in  force  now,  the  UMPI 
report  states  that  agreement  was  reached  that 


certain  problems  not  now  subject  to  arbitration 
could  be  adjusted  by  conciliation.  Accordingly 
machinery  for  investigating  and  determining  the 
justice  of  individual  complaints  is  provided  un- 
der a  procedure  which  it  is  believed  will  afford 
relief  to  an  exhibitor  or  distributor  who  is 
"suffering  from  conditions  not  chargeable  to 
his  own  improvidence  or  neglect,"  and  at  the 
same  time  provide  a  means  for  distinguishing 
between  meritorious  cases  and  "trivial  and 
imaginary  grievances  growing  out  of  ordinary 
bargaining"  over  terms,  etc.  This  conciliation 
machinery,  as  pointed  out  in  the  formal  UMPI 
statement  above,  is  to  be  a  supplement  to  but 
not  supplant  the  existing  arbitration  system. 
The  appeal  to  conciliate  under  this  procedure 
"shall  be  without  prejudice  to  any  rights  they 
(exhibitors  or  distributors)  may  have  under 
the  decree." 

The  framers  of  the  conciliation  plan  believe 
that  very  few  cases  would  ever  reach  the  Gen- 
eral Committee ;  that  most  of  them  would  be 
adjusted  or  abandoned  during  some  of  the  four 
preceding  steps  to  the  final  body  provided  for 
under  the  individual  complaint  machinery  which 
is  set  up  as  follows : 

Individual  Complaints 

(1)  The  person  (exhibitor  or  distributor)  desiring 
conciliation  of  a  problem  shall  first  discuss  the  mat- 
ter with  the  other  party  involved  (exhibitor  or  branch 
manager)  and  attempt  to  reconcile  their  differences. 
Should  they  fail  to  reach  an  agreement  then  the  prob- 
lem should  be  submitted  by  the 

(2)  exhibitor  or  distributor  to  a  representative  of 
the  regional  exhibitor  association,  or  to  any  other  in- 
dividual conciliator  he  may  choose.  If  a  solution  can- 
not then  be  found,  the  matter  should  be  submitted  by 

(3)  exhibitor  or  distributor  and  the  conciliator  to 
the  distributor's  New  York  office.  Still  failing  of  solu- 
tion, the  problem  should  be  submitted  to 

(4)  the  secretary  of  the  United  Motion  Picture  In- 
dustry. If  a  solution  still  has  not  been  found,  then 
the  problem  should  be  submitted  to  and  placed  on  the 
agenda  of 

(5)  the  General  Committee  of  the  United  Motion 
Picture  Industry  for  review  at  its  next  meeting. 


Brooklyn  Theatre  Sues  Eight 
Majors  Under  State  Trust  Law 

The  first  suit  to  be  brought  in  New  York 
against  the  film  industry  for  viblation  of  the 
state  anti-trust  laws,  according  to  attorneys  for 
the  plaintifY,  was  filed  in  the  Supreme  Court  by 
the  Signal  Theatre  Corp.,  and  Copack  Theatres 
Inc.,  operators  of  three  Brooklyn  theatres.  Anti- 
trust law  violation  is  charged  against  the  eight 
major  companies  and  Republic  Pictures  Corp., 
on  the  grounds  that  the  first-run  theatre  hold- 
ings of  Loew's  and  RKO  in  Brooklyn  hold  un- 
reasonable and  monopolistic  agreements  for 
exhibition  with  all  film  companies  to  the  distress 
of  theatres  operated  by  the  complainants.  Suit 
is  to  restrain  the  monopoly  and  for  unspecified 
damages. 

Columbia  Announces  Winners 
of  War  Bonds  in  Sales  Drive 

Almost  100  members  of  Columbia  Pictures 
sales  force  have  been  cited  for  awards  in  the 
"Columbia  Victory  Sales  Campaign"  in  which 
$50,000  in  war  bonds  are  being  distributed  as 
prizes. 

Awards  in  the  special  "four  week  billings 
drive,"  covering  the  period  from  March  13  to 
April  9,  were  based  on  100  per  cent  fulfillment 
(Continued  on  Page  18) 


AAA  Commends  Film  Industry 

The  annual  report  of  the  Industrial  Arbitra- 
tion Tribunal  of  the  AAA,  issued  in  New  York 
this  week,  commends  the  "generous  cooperation 
of  the  motion  picture  producers"  in  placing  the 
facilities  of  the  M.  P.  Arbitration  System  at  the 
disposal  of  the  association.  The  report  credits 
the  cooperation  of  the  film  industry  for  much 
of  the  expansion  of  the  war  service  of  the  AAA 
to  the  thirty  key  cities  throughout  the  nation. 


DAm...DANGER...OYNAMmL. 


...Life  keyed  up  to  the  "swing- 
shift"  tempo  of  a  defense 
area  gone  all  out  for  victory! 
.  .  .  Romance  in  the  hands  of 
the  war  gods/as  a  boom  town 
goes  wild  with  new  money!... 
Timely,  thrilling,  explosive 
happenings  in  a  unit  of  the 
Democracy! 


  _„.LEN 

lEDMOND  O'BRIEN 
JUNE  HAVOC— 
EK)ROTHY  LOVETT 

Eddie  Foy  Jr.*Damian  OTIynn 

d  by  CLIFF  REID.  Directed  by  ROWLAND  V.  LEE.  Screen 
David  Boehm.  From  an  original  idea  by  VICKI  BAUM 


HE'S  GOT  THE  SHOW  TH 
SHOOS  THE  SHADOWS  AWAY! 


Sizzling  with  two  big 
new  screen-radio-record  songs: 

"JUST  PLAIN  LONESOME"  and 
"I'VE  GOT  THE  MOON  IN  MY  POCKET 


WITH 


ELLEN 


JANE 


DREW-WYMAN 

ROBERT  ARMSTRONG  •  HELEN  WESTLEY 
WILLIAM  DEMAREST  •  UNA  O'CONNOR 

a„a  KAY  KYSER'S  BAND   , 

HARRY  BABBITT  •  ISH  KABIBBLE  •  SULLY  MASON 
TRUDY  IRWIN  •  DOROTHY  DUNN 

Produced  by  HAROLD  LLOYD 

Directed  by  TAY  GARNETT 

Screen  Play  by  Sig  Herzig  and  William  Bowers 


IT'S  WILD/  IT'S  weird;  IT'S  WACKY 

Lupe  and  Leon  sounding 
ofF  in  a  slightly  insane 
sensation  of  snooping 
spooks,  sliding  panels 
and  you  ain't  seen 
nothin'  yet!  IT'S  THE 
SCREAM  OF  THE  SERI 


THE  SCREEN'S  GREAT  CAVALCADE 

OF  MELODY!.  ..Ws  Tremendous! ... 


It's  you  and  me  and  the  folks 
next  door!. .It's  the  great  heart 
of  America  throbbing  through 
the  birth  and  growth  of  our 
own  popular  music — themed 
to  a  stirring  human  drama 
that  sweeps  its  laughter,  love 
and  tears  through  a  riches 
of  rhythm  such  as  all  movie- 
dom  has  never  known  before! 


^<>. ... 


k3J 


^e'ecfed  from  *■  f  1 


with 

ADOLPHE  MENJOU  •  JACKIE  COOPER 
BONITA  GRANVILLE  •  GEORGE  BANCROFT 

CONNEE  BOSWELL  •  TED  NORTH 
TODD  DUNCAN  •  HALL  JOHNSON  CHOIR 


THE  FALCON'S  GAYEST  ROMANTIC  ADVENTURE! 

.  .  .  beginning  with  a  kiss  and  endini 


f  Uncle  Sam  is  calling  1 
all  exhibitors  —  to 
sell  WAR  SAVINGS 
BONDS  AND  STAMPS 
at  their  theatres. 

^ow  about  YOU? 


GEORGE  SANDERS  LYNN  BARI 


JAMES  GLEASON  ALLEN  JENKINS 

HELEN  GILBERT 

Produced  by  HOWARD  BENEDICT    Directed  by  IRVING  REIS 

Screen  play  by  Lynn  Root  and  Frank  Fenton 


RADIO 


Max  23,  1942 


SHOWJ^IEN'S    TRADE  REVIEW 


Page  13 


"Exhibitors  Back  War  Bond  Drive  100  Per  Cent" 


Work 


orking  as  ^ommuni 


ty  Unit 

for  All-Out  Campaign  Action 
is  Report  from  Headquarters 

The  plans  for  launching  the  industry's  War 
Stamp  and  Bond  Drive  on  Alay  30th  is  gain- 
ing tremendous  momentum  as  the  ''zero  hour" 
approaches,  according  to  reports  pouring  into 
the  office  of  campaign  director  Si  Fabian.  Many 
cities  have  sent  in  outlines  of  elaborate  open- 
ing ceremonies. 

U'holehearted  support  for  the  drive  has  been 
pledged  by  the  Allied  States  Association  of  Mo- 
tion Picture  Exhibitors,  according  to  word  sent 
to  Fabian  by  Abram  Alyers  this  week.  Allied 
also  sent  a  letter  to  Secretary  of  the  Treasury 
Morgenthau  promising  that  theatres  will  do 
their  utmost  to  sell  bonds  and  stamps. 

"Every  exhibitor  group  in  the  country  has 
endorsed  the  drive  and  promised  all-out  action," 
Fabian  said.  "This  campaign  is  one  of  those 
things  upon  which  all  exhibitors  can  get  to- 
gether and  work  as  a  community  unit.  Alost  of 
the  .plans  revealed  to  us  so  far  indicate  that 
all  exhibitors  in  a  city  are  working  hand  in 
hand,  unselfishly.  Of  course,  terrific  competi- 
tion is  developing  as  to  which  theatres  devise 
ways  to  sell  the  most  stamps  and  bonds.  That 
is  healthy  and  should  result  in  huge  sales  for 
the  first  monthly  reports,  due  June  1st." 

Ed  Kuykendall,  president  of  the  MPTOA,  has 
notified  campaign  headquarters  that  MPTOA's 
local  organizations  are  united  100  per  cent  in 
the  effort. 

Following  a  preliminary  checkup  and  sur- 
vey, the  campaign  committee  reported  that  at 
least  100  cities  have  already  arranged  for  rous- 
ing stunts  to  ballvhoo  the  driv-e  opening  ^lav 
30th. 

Cities  Report  Drive  Plans 

Among  cities  reporting  big  plans  for  launch- 
ing the  drive  were  : 

Pittsburgh,  Pa. — Exhibitors  are  predicting 
that  their  opening  of  the  drive  will  rival  any 
staged  in  the  country.  The  big  "blow-off"  is 
set  for  Friday  night,  Alay  29th,  with  a  five-sta- 
tion radio  program.  Artie  Shaw's  band  will 
be  featured.  The  parents  of  Lt.  Jimmy  Stewart 
and  of  Lt.  Col.  Buzz  Wagner  will  speak.  ]^Iayor 
Cornelius  Scully  will  make  an  address.  All 
stage  talent  in  town  will  participate.  Pledges 
for  War  Bonds  and  Stamps  will  be  solicited 
over  the  air.  These  pledges  will  be  credited  to 
the  theatres  nearest  the  addresses  of  the  buy- 
ers. .\  parade  will  ballyhoo  the  drive  opening. 
Proclamations  from  the  governors  of  est  \  ir- 
ginia  and  Pennsylvania  will  help  the  publicity. 

Indianapolis,  Ind. — To  be  one  of  the  best  or- 
ganized states  in  the  Union — that  is  the  aim 
of  Indiana  exhibitors  now  preparing  for  the 
War  Bond  and  Stamp  campaign.  At  a  meeting 
attended  by  Don  Rossiter.  Associated  Theatre 
Owners  ;  Lou  Carrovv  of  the  Treasury  Depart- 
ment;  Ken  Collins,  Indiana  Theatre:  and  W.  H. 
Elder  of  Loew's,  extensive  plans  were  outlined. 
A  promotion  kit  is  being  prepared  for  ever\- 
Indiana  theatre,  including  a  special  campaign 
book,  streamers,  banners,  window  cards,  30x40's 
and  24  sheets,  all  of  which  the  Treasury  De- 
nartment  office  is  furnishing.  A  proclamation 
by  the  Governor  has  been  arranged.  A  general 
meeting  of  Indiana  e.xhibitors  is  set  for  this 
week. 


Treasury  Approves  Pledge  Plan 

A  plan  that  will  relieve  theatres  from  the  handling  of  large  sums  of  money  in  connection  with 
^he  sale  of  War  Bonds  was  agreed  upon  between  Si  Fabian  and  officials  of  the  Treasury  Department 
in  Washington.  The  sale  of  stamps  will  remain  a  cash  transaction  but  theatres  will  be  allowed  to 
accept  pledges  for  bonds.  Blanks  will  be  printed  by  the  industry  and  supplied  to  theatres  gratis. 
The  plan  permits  theatres  to  accept  the  pledge  and  turn  it  over  to  the  bank,  postmaster  or  county 
chairman  of  the  Treasury  Department,  Wjr  Savings  Staff,  who  will  follow  up  the  pledge  and  deliver 
the  bond.    Theatres  will  keep  a  stub  and  get  full  credit  for  the  sale. 


Houston,  Texas — Still  groggy-  from  their  hard 
work  on  behalf  of  the  Hollywood  A'ictory  Cara- 
van, Houston  exhibitors  are  planning  big  things 
for  their  \\'ar  Bond  and  Stamp  Drive.  Dorothy 
Lamour  will  be  in  town  on  the  28th  and  around 
her  visit  will  be  built  the  ballyhoo  opening  of 
the  drive. 

Xorfolk.  Va. — Two  enthusiastic  meetings  of 
Xorfolk  e.xhibitors  indicate  that  every  theatre 
in  town  is  enrolled  in  the  Bond  and  Stamp 
drive.  The  theatres  will  have  representation  in 
the  local  Memorial  Day  Parade. 

Evansville,  Ind. — The  theatres  of  this  cit3'  are 
lined  up  100  per  cent  for  the  Bond  and  Stamp 
drive.  The  four  downtown  houses  will  sell 
at  tables  in  the  lobbies.  The  neighborhood  houses 
will  sell  stamps  at  the  box-offices.  The  Mayor 
has  issued  a  proclamation  declaring  the  week 
of  May  30th  "Movie  War  Stamp  and  Bond 
Week."  All  Main  St.  corners  will  be  stenciled, 
placards  placed  on  light  poles  and  several  high 
school  bands  will  play  in  front  of  the  various 
theatres.  Newspapers  and  radio  have  pledged 
full  support.  The  Office  of  Civilian  Defense  is 
providing  women  to  sell  stamns  and  bonds  in 
the  theatres. 

Rochester,  N.  Y. — Rochester  theatres  are  100 
per  cent  in  the  Bond  and  Stamp  drive.  Post- 
master General  Frank  Walker,  who  will  be  in 
town  Decoration  Day,  will  be  interviewed  on 
radio  and  in  the  press  on  the  theatres'  drive. 
Mayor  Dicker  is  issuing  a  proclamation.  News- 
paper editorials  are  set.  The  theatres  have  been 
given  permission  to  enter  floats  and  marchers 
in  the  Decoration  Day  parade. 

Baltimore.  Md. — Sidney  Lust,  who  with  Frank 
Durkee,  Frank  Hornig  and  Lou  Rome,  is  serving 
as  State  Chairman  for  Maryland,  informs  STR 
that  when  the  Maryland  exhibitor  meeting  takes 
place  on  May  26,  he  is  going  to  ask  every  Mary- 
land e-xhibitor.  including  himself,  to  start  the 
drive  oft'  with  a  bang  by  purchasing  a  bond  or 
bonds  in  large  denominations.  The  Messrs. 
Lust,  Durkee,  Hornig  and  Rome  are  confident 
the  drive  will  be  "as  successful  as  everything 
else  that  the  exhibitors  of  Maryland  under- 
take." 


^^Dandy"  Bond  Sales 

Purchases  of  War  Bonds  by  first-nighters 
who  will  attend  the  world  premiere  of  "Yankee 
Doodle  Dandy  '  at  the  Hollywood  Theatre  on 
May  29  totalled  close  to  52,000,000  up  to 
late  Tuesday,  according  to  the  New  York  War 
Savings  Staff  of  the  Treasury  Department, 
which  is  sponsoring  the  premiere  of  the  War- 
ner picture. 

All  seats  in  the  S25  to  S500  bond  sections, 
which  includes  the  entire  balcony,  have  been 
sold  soon  after  the  sale  opened  .and  only  a 
few  of  the  seats  calling  for  51,000  bonds  were 
left    by  mid-week. 


Reading,  Pa. — A  parade  and  rally  in  Penn 
Square  will  start  off  the  Bond  and  Stamp  drive 
in  Reading.  Ten  bands  have  been  lined  up. 
The  armed  forces  from  Indiantown  Gap  will 
participate.  A  big  banner  across  Penn  St.  is 
arranged.  Paul  Glase  of  the  Embassy  has  been 
named  Campaign  Chairman. 

\\'ilmington.  Del. — Every  theatre  in  this  city 
will  be  in  the  Bond  and  Stamp  drive  up  to  its 
ears.  The  campaign  starts  with  each  theatre 
participating  in  the  local  Memorial  Day  parade. 
Two  ushers  from  each  theatre  will  carr>-  ban- 
ners proclaiming :  "War  Bonds  and  Stamps  on 
Sale  at    Theatre." 

Daj-ton.  Ohio — Nathan  Wise  indicates  that 
the  cit}-.  America's  nerve  center  of  aviation,  is 
going  all  out  in  the  drive.  A  rally  is  set  for 
May  29th — they,  too,  are  beating  the  gun  by 
one  day.  The  mass  meeting  will  be  on  the 
courthouse  steps.  Buddy  Rogers  and  Patsy 
Kelly,  appearing  in  town  that  week,  will  lead 
the  theatrical  talent  available.  Wilbur  Wright 
Aviation  Field  will  provide  its  famous  "Flying 
Band."  Planes  will  put  on  an  aerial  demonstra- 
tion. The  mayor  will  head  a  list  of  local  dig- 
nitaries. The  dailies  are  contributing  large  dis- 
play ads.    Bond  subscriptions  will  be  solicited. 

Springfield.  Mass. — George  Freeman  reports 
that  plans  are  under  way  for  a  big  parade  to 
open  the  drive.  The  Mayor  will  buy  the  first 
bond.  All  exhibitors  held  a  meeting  and  are 
cooperating  in  the  campaign. 

Charlotte.  North  Carolina — Roy  Smart  re- 
ports the  enthusiastic  cooperation  of  the  Theatre 
Owners  of  North  and  South  Carolina. 

Meriden.  Connecticut — Exhibitors  here  are  to 
participate  in  the  city's  A'ictory  Parade  on  May 
30th.  according  to  Joe  Samartano  of  the  Poli 
Theatre. 

New  York  Citv — Every  one  of  the  900  movie 
theatres  of  Greater  New  York  will  be  repre- 
sented at  the  War  Bond  and  Stamp  rally  in 
Times  Square  on  Friday.  Mav  29.  "To  let  the 
Dublic  know  that  this  drive  is  unanimous  in  the 
New  York  area,  a  representative  from  each 
theatre  will  carr\-  a  placard  proclaiming  that 
his  theatre  is  cooperating  in  the  drive.  Leon 
Leonidoff  of  Radio  Cit}.-  Music  Hall  will  stage 
the  theatrical  soectacle  at  the  rally.  Music  Hall's 
Glee  Club  will  sing  patriotic  songs.  Governor 
Lehman's  proclamation,  declaring  M  a  y  30 
"Movie  War  Stamp  and  Bond  Day"  in  New 
York  State,  will  be  read. 

Philadelphia.  !Mp'-  1-! — Theatres  of  this  city 
plan  to  rival  New  York's  celebration  to  mark  the 
opening  of  the  War  Stamp  and  Bond  campaign 
here.  A  "preview''  rally  will  be  held  on  Afay 
28th  at  Rayburn  Plaza.  Glenn  Grav  and  his 
Casa  Loma  Orchestra  will  nnt  on  a  free  swing 
session.  The  mavor.  Majof"  Benjamin  Ludlow 
of  the  Treasun.-  Department  and  Ted  Schlanger 
of  the  Motion  Picture  Industrv  Committee,  will 
speak.  The  Na\T  League  Service  uniformed 
members  will  take  bond  pledges  from  the  crowd 
of  10.000  expected  at  the  rally. 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


May  23,  1942 


$250,000  is  Grossed  in  Bonds  for  Victory  Revue 

Theatres  in  Glendale  Swell  Grand  Total  With  $240,000  in  Advanced  Lobby  Sales 


While  the  motion  picture  industry's  War  Sav- 
ings Stamp  and  Bond  drive  gets  under  way 
officially  on  May  30,  many  theatres  have  been 
conducting  their  own  drives  in  advance,  or  par- 
ticipating in  community  drives.  Not  to  be 
outdone  in  this  all-out  effort  is  Glendale,  the 
Los  Angeles  suburb 
that  has  been  on  the 
exploitation  map  fre- 
quently of  late  because 
of  the  varied  activities 
of  one  of  its  live-wire 
theatre  managers,  Ed 
Harris  of  the  Glen- 
dale. 

There  is  little  time 
for  rest  for  Manager 
Harris.  Whether  it  be 
purely  picture-selling, 
institutional-selling  or 
civic  activi  ties,  this 
energetic  showman  is 
constantly  busy.  Civic- 
minded,  which  is  a 
requisite  for  all  suc- 
cessful theatremen,  his 
special  assistance  in 
G  1  en  d  a  1  e  '  s  recent 
Bonds  for  Victory  Re- 
vue has  so  far  resulted 
in  the  sale  of  $250,000 
worth  of  bonds  and 
stamps. 

Shortly  after  the 
first  of  the  year,  the 
Glendale  War  Savings 
Committee  was  organ- 
ized, working  out  of 
the  Treasury  Depart- 
ment. Members  of  the 
committee  include  the 

mayor,  postmaster  and  prominent  officials.  Its 
sole  purpose  is  to  stimulate  bond  and  stamp  sales 
throughout  the  community. 

There  are  also  sub-committees  representing 
the  theatres,  schools,  lodges,  youth  clubs,  various 
organizations  and  other  groups  with  member- 
ships. It  is  readily  apparent,  therefore,  that 
with  this  manpower  much  is  being  accomplished. 

In  no  small  way  responsible  for  the  Glendale 
War  Savings  Committee  is  Harris  who,  as  one 
of  the  officers,  is  Chairman  of  Special  Activities, 
Sales  Promotion  and  Entertainment.  All  this, 
mind  you,  is  outside  the  Glendale  theatreman's 
regular  sphere  of  managerial  duties.  But,  as 
he  puts  it :  "I  consider  the  work  a  privilege 
and,  like  thousands  of  other  showmen,  I  am 
happy  to  contribute  my  time  to  Victory." 

As  for  the  Bonds  for  Victory  Revue  itself, 
staged  at  the  Civic  auditorium,  over  $100,000 
in  bonds  and  stamps  were  sold  on  that  particular 
evening.  Important  factor  in  the  success  of  the 
event  was  the  united  effort  of  all  Fox  West 
Coast  Theatres  in  Glendale,  where  Earl  Rice 
presides  as  city  manager. 

Admission  to  the  big  show  was  either  $2.50 
in  war  stamps  or  a  receipt  showing  purchase 
of  a  bond  during  April.  To  take  advantage 
of  the  opportunity  to  sell  bonds  and  stamps  in 
advance  of  the  Revue,  booths  were  built  for 
the  lobbies,  and  a  selling  campaign  in  all  the 
theatres  was  started  immediately.  In  this  wav, 
$240,000  worth  of  bonds  and  stamps  were  sold, 
and  this  amount  with  tlie  addition  of  the 
$100,000  sales  during  the  Revue,  accounts  for 
the  grand  total  of  $250,000  already  chalked  up. 

From  city  officials  and  from  the  Treasury 
Department  have  come  compliments  to  FWC 
for  being  instrumental  in  making  the  Revue 
a  success.  Stamp  sales  were  stimulated  by 
means  of  special  copy  on  the  stamp  books  ; 

"Free  Admission  .  .  .  Show  This  Book  Con- 
taining $2.50  in  War  Stamps  .  .  .  This  is  Your 
Pass  to  the  'Glendale  Bonds  for  Victory  Revue' 
at  the  Civic  Auditorium  .  .  ." 

Outstanding  motion  picture  stars,  as  well  as 


other  celebrities,  appeared  on  the  program : 
Charles  Laughton,  Patricia  Morison,  Roscoe 
Karns,  Bob  Crosby  and  His  Dixieland  Band, 
etc.  A  squad  from  the  State  Guard  executed 
an  intricate  musical  maniral  of  arms ;  the  Vol- 
unteer xA.mbuknce  Corps  drilled;  pat  . otic  music 


Visual  evidence  of  the  activities  surrounding  the  Bonds  for  Victory  Revue  held 
recently  in  Glendale,  Calif.,  is  contained  in  the  scenes  above.  Left — At  the 
Victory  Booth  in  the  Glendale  Theatre  lobby,  a  member  of  Manager  Ed  Harris' 
slaff  sells  a  $2.50  stamp  book,  good  for  admission  to  the  Revue,  to  a  woman 
patron.  Upper  Right — Actor  Roscoe  Karns  looks  on  as  his  son,  now  serving  in  the 
armed  forces,  makes  a  Bond  plea  as  part  of  the  ceremonies  of  the  Revue.  Lower 
Right — Jack  Cleland,  former  publicity  man  and  Fox  employe  now  cn  special  leave 
from  the  Army,  stimulates  sales  at  a  Bond  and  Stamp  booth  in  the  Auditorium. 

was  presented  by  the  Glendale  Elks  Band  and 
the  North  Glendale  Community  Methodist 
Church  choir. 

Another  feature  of  the  entertainment  was  the 
appearance  of  three  "Miss  Victories,"  chosen 
by  Glendale  and  Hoover  High  schools  and 
Glendale  Junior  college.  Prior  to  the  big  night, 
a  contest  had  been  held  to  select  a  suitable  name 
for  the  Revue. 

In  commenting  on  the  Revue,  a  columnist 
hailed  it  as  "a  whale  of  a  success — thanks 
particularly  to  Glendale's  Ed  Harris,  the  man 
behind  the  scenes  ,the  man  who  arranged  the 
event  for  the  War  Savings  Committee  and  the 
United  States  Treasury." 

Naturally  the  event  was  well  publicized.  Daily 
front-page  stories  appeared  in  local  newspapers, 
and  spot  announcements  were  placed  on  all  radio 
stations  in  Los  Angeles.  For  one  week  Harris 
himself  produced  one-hour  programs,  with  the 
time  donated  by  a  local  station.  Leading  or- 
ganizations active  in  bond  and  stamp  sales  held 
the  spot  on  each  program.  During  one  broad- 
cast, the  staffs  of  FWC  Theatres  were  quizzed 
by  a  Treasury  Department  official  regarding 
the  methods  used  in  the  lobbies  to  sell  bonds  and 
stamps. 

Harris  points  out  that  further  efforts  will  be 
made  to  stimulate  bond  and  stamp  sales  in  Glen- 
dale ;  that  instead  of  the  Revue  serving  as  a 
climax  to  advance  activities  along  this  line,  it 
was  more  of  an  "opening  gun"  for  continued 
hard  work  to  make  every  resident  of  the  com- 
munity a  regular  buyer  of  bonds  and  stamps. 

One  should  not  overlook  the  fact  that  while 
the  primary  purpose  of  the  campaign  was  to 
help  swell  the  funds  at  the  Government's  dis- 
posal to  carry  on  its  fight  against  the  Axis, 
there  was  also  unlimited  benefit  to  local  the- 
atres. As  if  the  goodwill  he  has  already  gene- 
rated were  not  enough.  Manager  Harris,  with 
the  capable  assistance  of  his  hard-working  right- 
hand  man,  Robert  Pik,  has  earned  even  more, 
not  only  for  his  own  charge,  the  Glendale,  but 
also  for  other  FWC  Theatres. 


WAC  ocreens  o 
New  Victory  Films; 
Release  Dates  Set 

Three  short  subjects,  "Winning  Your  Wings," 
"Keep  'Em  Rolling"  and  "Mr.  Gardenia  Jones," 
were  screened  in  New  York  this  week,  under 
the  auspices  of  the  War  Activities  Committee. 

Distribution  of  each  subject,  it  was  an- 
riounced  by  Monroe  Greenthal,  chairman  of 
the  WAC  publicity  committee,  will  be  in  the 
hands  of  a  particular  company  which  will  also 
be  responsible  for  the  preparation  of  the  press 
book  and  ad  mats  on  that  subject.  "Winning 
Your  Wings,"  for  example,  was  produced  by 
Warner  Bros.,  and  that  organization  will  have 
charge  of  its  distribution.  Produced  by  the 
Office  of  Emergency  Management,  "Keep  'Em 
Rolling"  will  be  distributed  by  Universal.  Cir- 
culation of  MGM's  short  subject  for  the  USO, 
"Mr.  Gardenia  Jones,"  will  be  in  the  hands  of 
United  Artists. 

'Winning  Your  Wings' 

Featuring  Lieut.  James  Stewart,  who  ap- 
pears in  the  Warner  two-reeler  through  the 
courtesy  of  MGM,  to  whom  he  is  under  con- 
tract, "Winning  Your  Wings"  is  an  inspira- 
tional and  influential  appeal  to  the  youth  of 
America  to  join  the  Army  Air  Corps.  Himself 
embracing  all  the  qualities  of  the  typical  Amer- 
ican youth,  Stewart's  simple,  direct  explanation 
of  the  various  activities  of  the  Air  Corps,  pic- 
turized  for  the  audience  as  he  talks,  will  be 
difficult  for  most  young  men  between  the  ages 
of  18  and  26  to  resist.  Choice  of  this  popular 
screen  star,  already  a  year-long  member  of 
the  Air  Corps,  has  been  a  wise  one :  What 
he  has  to  say  and  what  the  audience  sees  within 
the  comparatively  short  running  tir^°  of  18 
minutes  should  prove  highly  effective  in  arous- 
ing the  patriotic  spirit  of  potential  recruits. 

The  subject  was  scheduled  to  open  this  week 
at  all  first-run  theatres  in  New  York,  with 
national  release  set  for  May  28. 

'Mr.  Gardenia  Jones' 

Importance  of  the  United  Service  Organiza- 
tions in  providing  recreational  activities  for 
service  men  is  impressively  conveyed  by  this 
13-minute  subject  featuring  Ronald  Reagan, 
Laraine  Day,  Charles  Winninger,  Fay  Bainter 
and  Chill  Wills.  Written  and  narrated  by 
Carey  Wilson,  it  tells  the  story  of  an  average 
family  whose  son  enlists,  only  to  find  himself, 
along  with  thousands  of  others,  more  or  less 
an  outcast  during  camp  leave.  With  the  advent 
of  the  USO,  he  and  his  buddies  find  it  possible 
to  spend  their  spare  time  in  wholesome  and 
entertaining  recreational  activities.  The  sub- 
ject contains  an  appeal  for  the  public  to  con- 
tinue contributing  to  the  USO  so  that  it  can 
carry  on  its  work.  George  B.  Seitz  directed. 
National  release  has  been  set  for  May  29. 

'Keep  'Em  Rolling' 

Produced  by  the  Office  of  Emergency  Man- 
agement, this  three-minute  subject,  by  means 
of  words  and  music  and  kaleidoscopic  scenes  of 
the  production  front,  stresses  the  importance  of 
keeping  'em  rolling  through  tire  and  gas  con- 
servation and  the  regular  buying  of  War  Stamps 
and  Bonds.  Words  of  the  Rodgers  and  Hart 
title  song  are  sung  "off  screen"  by  Jan  Peerce, 
and  the  audience  is  asked  to  join  in  the  last 
chorus,  with  words  superimposed  over  the  sub- 
ject matter  to  guide  them.  For  all  its  brevity, 
this  is  a  rousing,  spirited  subject.  It  will  be  re- 
leased May  25. 


May  23,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  15 


Group  Activities  Rich  Opportunity  for  Theatre 

rroviae  M  eons  of  Special  Attractions  for  Stage  for  Added  Good  Will  and  Profit 


Instances  that  allow  for  activities  which  prac- 
tically guarantee  good  will  are  entirely  too 
rare  to  be  treated  with  passing  interest. 

Today,  because  of  the  terrific  pace  of  indus- 
try and  the  immense  volume  of  voluntary  war 
emergency  effort,  there  is  a  veritable  windfall 
of  the  kind  of  possibilities  that  offer  exhibi- 
tors an  opportunity  of  doing  good  deeds  for 
the  community  and  at  the  same  time  getting 
paid  handsomely  for  the  effort. 

Heads  of  war  industry  boards  in  Washington 
are  clamoring  through  press  and  radio  for 
recreation  to  assuage  the  irritability  that  flares 
occasionally  between  labor  and  management  be- 
cause of  production  pressure.  People  are  being 
canvassed  and  solicited  for  contributions  to 
support  local  and  nationally  sponsored  organi- 
zations engaged  in  various  civilian  defense  ef- 
forts, war  relief,  and  other  emergency  work. 
Merchant  groups  are  perfecting  plans  for  con- 
verting the  minds  of  the  buying  public  from 
an  era  of  fashions  and  fads  to  the  required  dura- 
bility and  utilitarian  premise  that  must  be  the 
foundation  of  all  merchandising  under  contem- 
plated consumer  restrictions. 

Magic  Formula  for  Profit 

These  and  other  unusual  conditions  provide 
the  theatre  manager  with  a  magic  "Sesame"  to 
the  pocketbooks  of  the  persons  and  concerns 
affected,  and — like  a  good  bedside  physician — 
the  showman  is  in  the  enviable  position  where 
the  accomplishment  of  purpose  overshadows  the 
size  of  his  fee. 

Many  industrial  membership  organizations 
are  suggesting  activities  ranging  from  the  forma- 
tion of  vocal  quartettes  to  dramatic  and  musi- 
cal groups,  all  to  be  formed  from  the  working- 
personnel  of  plants,  for  the  purpose  of  creating 
social  ties  other  than  work  bench  or  lunch 
hour  discussions  among  the  workers  and  their 
families.  The  theatre  could  inject  itself  into 
this  effort  to  the  benefit  of  all  concerned.  Stage 
facilities  could  be  placed  at  the  disposal  of  these 
groups  and  the  manager  could  give  the  embryo 
performers  plentv  of  tips  as  to  how  best  to 
arrange  and  conduct  their  activities.  The  even- 
tual presentation  on  stage  would  most  assuredly 
increase  business. 

Work  up  Group  Rivalry 

There  is  also  the  possibility  of  stirring  up 
friendly  rivalry  between  the  workers  of  dift'er- 
ent  industrial  concerns.  Each  group  would 
select  their  best  entertainers  and  the  selection 
of  the  winning  "team"  would  be  left  to  the 
judgment  of  your  audience  on  the  night  of 
their  appearance.  Interest  in  the  contest  could 
be  heightened  greatly  by  setting  aside  a  portion 
of  the  receipts  for  the  purchase  of  war  stamps 
to  be  awarded,  and  disposed  of  according  to  the 
wishes  of  the  winning  group. 

If  there  happens  to  be  an  industry  in  your 
community  that  employs  a  large  feminine  per- 
sonnel, and  you  can  enlist  the  help  of  the  high 
school  dramatic  teacher,  the  possibilities  are 
unlimited  for  one  act  playlets,  or  tabloid  mu- 
sical comedies,  or  an  array  of  vaudeville  acts. 
You  may  be  able  to  arrange  these  in  contest 
form  with  winners  selected  every  week  to 
appear  at  some  one  all-star  show  later  in  the 
season. 

There  is  unquestionably  a  lot  of  talent  in  the 
Red  Cross.  Air  Raid  Wardens,  and  other 
groups  who  will  welcome  the  opportunity  to 


engage  in  stage  activities  arranged  to  promote 
the  success  of  their  particular  branch  of  the 
emergency  eft'ort.  Setting  up  a  portion  of  the 
receipts  to  be  turned  over  to  these  groups  for 
the  purchase  of  needed  supplies,  uniforms,  etc., 
is  certain  to  strike  a  popular  note  that  will 
guarantee  receipts  commensurate  with  the  effort 
put  forth. 

Help  Worthy  Causes 

Shows  for  the  crippled  kiddies  and  under- 
privileged children  have  always  been  tops  as 
builders  of  good  will.  This  is  the  time  to 
arrange  a  series  of  shows  where  the  co-opera- 
tion of  leaders  of  these  societies  is  solicited  and 
a  stipulated  percentage  of  the  receipts  put  into 
a  fund  to  build  and  maintain  air  raid  shelters 
at  the  homes.  This  should  be  a  continued  effort 
over  whatever  period  of  time  is  necessary  to 
complete  the  fund.  This  same  activity  is  ap- 
propriate and  will  be  welcomed  by  the  authori- 
ties in  charge  of  the  Old  Folks  Home.  Limit 
the  fund  allocation  to  the  advance  sale  of 
tickets  with  perhaps  a  small  percentage  of  the 
box  office  sale  on  the  afternoons  set  aside  for 
the  exhibitions. 

The  various  church  choir  groups,  Sunday 
Schools.  \\'omen's  Clubs,  etc.,  are  now  ripe 
for  approach  to  participate  in  activities  that 
will  enable  them  to  raise  money  for  contribu- 
tion to  one  or  more  of  the  many  deserving  funds 
enjoying  national  promotion  to  care  for  the 
needy  families  of  our  boys  in  the  service.  This 
can  take  the  form  of  actual  appearance  on  stage 
or  a  well  planned  and  aggressively  executed 


Authenticated  Stunts  Used  by  Showmen — 
You  Can  Use  Them  Too — To  Your  Benefit 


Faced  with  a  city  ordinance  that  prohibited 
advertising  on  the  streets,  a  Southern  exhibi- 
tor managed  to  circumvent  the  restrictions  in 
a  novel  and  effective  manner. 

He  approached  the  Welfare  Commissioner 
and  secured  endorsement  of  a  matinee  at 
which  each  child  under  12  would  be  admitted 
free  if  they  brought  their  dog.  With  this 
endorsement  he  went  to  the  Park  Commis- 
sioner and  advanced  the  idea  that  so  many 
dogs  in  his  theatre  lobby  would  result  in 
much  furore  and  obtained  permission  to  use 
one  corner  of  the  City  Hall  Park,  provided 
he  would  supply  an  attendant  to  see  that 
dogs  were  kept  from  running  loose. 

He  then  had  a  limited  quantity  of  22x28 
card  board  passes  printed  showing  the  name 
of  the  attraction  in  large  letters  and  carry- 
ing the  admonition  in  small  type,  "this  pass 
will  not  be  honored  if  it  is  torn,  bent,  rolled, 
or  soiled."  The  park  was  several  blocks 
from  his  theatre  and  the  limited  number  of 
passes  made  it  necessary  to  keep  sending 
them  back  to  the  park  for  disbursement 
over  and  over. 

All  through  the  day  he  had  a  line  of 
youngsters  carrying  advertising  signs  through 
the  downtown  area  attracting  the  attention 
of  shoppers;  and,  because  of  the  well  con- 
ceived plan,  encountered  no  complaint  for 
violation  of  the  "no  street  advertising"  ordi- 
nance. 


drive  to  sell  tickets  for  particular  showings  at 
the  theatre.  Again  a  portion  of  the  receipts, 
larger  for  the  advance  sale  and  smaller  for  box 
office  sale,  should  be  allocated. 

The  possibilities  of  building  box  office  re- 
ceipts through  benefit  performance  has  been 
demonstrated  too  often  to  warrant  elaboration 
here.  Formerly  there  was  the  inclination  on  the 
part  of  organizations  to  slight  the  effort  put 
forth  and  results  suffered  commensurately,  but 
today,  there  is  a  different  attitude.  Everj'  per- 
son and  group  is  ready  and  anxious  to  fly  their 
banner  of  patriotism  at  the  highest  peak  and 
any  slighting  of  effort  put  forth  on  activities 
that  further  the  Nation's  war  program,  in  any 
way,  is  frowned  upon. 

Something  "Special"  Every  Day 

With  this  fund  of  ready  and  willing  co- 
operation at  hand  there  can  be  no  reason  for 
an  "off"  day.  It  is  possible  to  so  build  up  your 
activities  to  the  point  where  there  is  some- 
thing special  to  call  for  attendance  at  the 
theatre  every  day.  It  just  requires  the  coining 
of  the  particular  activity,  or  series  of  activities, 
you  determine  as  best  suited  to  your  community 
and  the  establishing  of  a  basis  of  participation 
in  receipts  with  the  organizations  you  approach. 

Remember  that  morale  rates  with  arms  and 
training  as  essential  to  the  war  program.  Your 
part  is  not  minor  but  major.  Approach  your 
contacts  in  full  confidence  that  you  are  acting 
in  compliance  with  the  wishes  of  your  Gov- 
ernment as  expressed  by  the  President.  In 
this  attitude  you  can  actually  command  co- 
operation. 


Groups  Buy  'Fantasia'  Tickets; 
MacArthur  Buttons  for  Kiddies 

With  the  showing  of  Walt  Disney's  "Fan- 
tasia" in  RKO  theatres  throughout  the  New 
York  metropolitan  area,  organizations  took 
advantage  of  special  prices  on  blocks  of  tickets, 
with  the  manager  of  each  house  authorized  to 
handle  the  parties  and  supply  all  information. 

General  Douglas  MacArthur  buttons  were 
given  to  the  first  thousand  youngsters  attending 
the  Kiddie  Matinee  on  opening  day.  On  the 
following  week,  the  same  RKO  houses  gave 
their  young  patrons  "Fantasia"  puzzles. 


Fans'  Memory  of  Former  Shearer 
Vehicles  Win  Prizes  in  Contest 

With  the  co-operation  of  a  large  local  store, 
scene  stills  from  former  Norma  Shearer  pic- 
tures appeared  on  a  large  circular  and  patrons 
correctly  identifying  the  films  were  awarded 
guest  tickets  to  "We  Were  Dancing."  by  J. 
Schultz.  Harris,  Donora,  Pa. 

In  Johnstown,  Pa.,  ^lanager  R.  Neilson  of 
the  State  used  the  same  idea  in  a  radio  con- 
test, with  listeners  requested  to  send  in  lists. 


Women's  Clubs  Choose  'Woman' 

Local  women's  clubs  selected  their  "Woman 
of  the  Year"  as  part  of  the  campaign  for  the 
film  put  over  by  W.  C.  Aiken,  Harris  Manos, 
Jeannette.  Pa.  V oting  was  stimulated  through 
radio  and  newspaper  publicity. 


...AND  THESE  GENTLEME 


'Trom  Eric  Knight's  best-sell- 
ing novel,  This  Above  All/20*>' 
Century -Fox  has  made  an 
enormously  successful  picture. 
It  has  everything— an  enthrall, 
ing  romantic  story,  a  disting- 
uished cast,  superb  perform- 
ances, skilful  direction  and  a 
handsomeproduction.lt  should 
evoke  enthusiastic  reviews 
and  potent  word  of  mouth  and 
it  is  a  cinch  for  extended  runs 
and  powerful  grosses." -var/ety 


Packs  punch,  rates  as  pote 
boxoffice  entertainment.  Tie 
picture  has  an  emotional  ir 
pact  that  will  stir  audience 
women  especially,  deeply  a 
sincerely."  —The  FUm  oa 

'''This  Above  Air  .  .  .  A  ve 
moving  love  story.  Miss  Fol 
taine  is  surpassingly  lovely  J 
Tremendously  appealing." 

— Bos/ey  Crowther,  New  York  Tint 


We  quote  excerpts  from  the  early  reviews  oniy...cuiied  quickly 
as  this  ad  went  to  press!  But  they  are  token  of  20th*s  mightiest 
triumph...  heralding  a  hit  of  true  road-show  greatness  I  Keep 
watching  New  York's  World  Premiere  run  at  advanced  prices  I 


MUST  8E 


APPneciAjei 


F  THE  PRESS  HAVE  SEEN  IT! 


{'Emotionally  stirring!  Inten- 
]]sely  dramatic!  Casting  per- 
fect! This  Above  Air  is  one  of 
the  screen's  finest  produc- 
tions!'' 

—Rose  Pelswick,  N.Y.  Journal- American 


^This  Above  Air  ranks  high  as 
Roving  dramatic  material,  a 
Human  story  which  will  touch 
many  a  heart.  Tyrone  Power 
^:urns  in  one  of  his  best  per- 
Tormances... Joan  Fontaine  is 

bt  her  best."    —Motion  Picture  Daily 


'^Beautiful  love  story. ..Splen- 
didly played  by  Joan  Fontaine 
and  Tyrone  Power." 

-Robert  IV.  Dana,  New  York  Herald-Tribune 

'^Absorbing,  gripping,  timely 
...I  enjoyed  every  minute  of  it!" 

— Lee  Mortimer,  New  York  Daily  Mirror 

"Tender  love  story . .  ■  Tyrone 
Power  and  Joan  Fontaine  ad- 
mirably suited." 

—Kate  Cameron,  New  York  Daily  News 

"The  No.  1  picture  of  the  year 
opened  attheAstor  last  night." 

—Leo  Mishkin,  New  York  Morning  Telegraph 


TYRONE  POWER  •  JOAN  FONTAINE  /«  "THIS  ABOVE  AIL"  by  Eric  Knight 
Produced  by  Darryl  F.  Zanuck  •  Directed  by  Anatole  Litvak  •  wUh  Thomas 
Mitchell  •  Henry  Stephenson  *  Nigel  Bruce  •  Gladys  Cooper  •  Philip 
Merivale  •  Sara  Ailgood  •  Atexonder  Knox  •  Screen  Play  by  R.  C.  Sherriff 


iiftffliiMi 


m 


mm 


mm 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


May  23,  1942 


Vmttv  Club  Motti 


Tent  No.  5 — Michigan 

Barkers  Attend  Midnight  Banquet  of 
Nightingales  Club  at  Book  Cadillac 

The  annual  Midnight  Banquet  of  the  Night- 
ingales Club,  organization  of  Detroit  operators, 
was  held  last  week  in  the  Book  Cadillac  Hotel. 
Many  of  the  barkers  were  guests  at  this  well- 
attended  event. 

Roger  M.  Kennedy,  who  besides  his  local 
responsibilities  is  international  vice-president  of 
the  lATSE,  left  on  a  trip  to  Rock  Island,  111., 
in  the  interests  of  the  union.  Alex  Schreiber 
and  his  associates  in  Associated  Theatres  are 
busy  readying  the  Norwood  Theatre  for  re- 
opening. The  theatre  is  practically  a  new  house 
with  nothing  left  of  the  old  one  but  the  ground 
site.  Forme'r  Chief  Barker  Charles  Perry  is 
back  from  a  trip  to  Chicago  and  is  busy  re- 
arranging the  operating  plans  at  the  Adams 
Theatre  to  meet  war  time  conditions,  such  as 
a  shortage  of  help  which  at  the  moment  is  a 
major  problem  with  all  theatres  throughout  the 
territory. 


Tent  No.  13— Philadelphia 

Big  Party  Given  in  Honor  of  Former 
Chief  Barker  Earle  W.  Sweigert 

Former  Chief  Barker  Earle  W.  Sweigert, 
was  guest  of  honor  Saturday  Night  at  a  mam- 
moth party  given  him  by  the  Tent  to  celebrate 
his  25th  anniversary  with  Paramount  Pictures. 
In  spite  of  the  inclement  weather,  a  capacity 
crowd  was  on  hand  to  extend  good  wishes  to 
Earle  and  to  enjoy  an  excellent  floor  show  pro- 
duced by  Barker  Sam  Stiefel. 


Tent  No.  21— Atlanta 

'War  Cry'  Writes  Up  Recreation  Cen- 
ter; June  First  Barbecue  Will  Be  Final 
Official  Meet  of  Summer  Season 

The  May  23rd  issue  of  the  "War  Cry,"  of- 
ficial organ  of  the  Salvation  Army,  gave  con- 
siderable mention  to  the  activities  of  the  At- 
lanta Variety  Club  in  establishing  the  new  Bell- 
wood  Recreation  Center  for  Boys  and  Girls.  In 
addition  to  a  write-up  about  the  plans  of  Tent 
21  in  handling  this  project,  the  publication  had 
a  photo  of  the  foundation  stone  which  has  im- 
bedded in  it  a  metal  marker  containing  the 
following  inscription : 

"This  center  of  service  to  God  and  man  is 
to  commemorate  the  generosity  of  the  Optimist 
Club  of  Atlanta  and  The  Variety  Club  of  At- 
lanta and  to  perpetually  recall  their  interest  in 
the  youth  of  this  community.  Not  for  delight 
nor  use  alone  were  these  stones  laid  but  as  a 
portal  whereby  all  may  enter  the  Kingdom  of 
Heaven." 

Tent's  Contribution  Cited 

The  Optimist  Club  had  first  established  a 
junior  Boys  Club  on  the  property  after  which 
an  auditorium  was  built  by  the  Salvation  Army 
and  then  an  entire  city  block  was  purchased  by 
Tent  No.  21  which  is  to  be  the  location  of  a 
baseball  ground,  swimming  pool  and  possibly 
a  medical  center. 

Now  that  the  summer  season  is  just  around 
the  corner  the  Saturday  night  Bingo  games 
have  been  discontinued.  They  were  quite  popu- 
lar and  many  of  the  Barkers  aixl  wives  are 
looking  forward  to  the  time  when  they  will  be 
resumed. 

Officials  of  the  Red  Cross  at  the  Lawson 
General  Army  hospital  have  appealed  to  the 
tent  for  the  purchase  of  some  scenery  for  the 
auditorium  stage.    The  matter  is  being  taken 


Bernard  Seaman 


 Mee^  the.  Ciue^  BaJzeK  

Bernard  Seaman — Tent  No.  19 

Before  he  was  inducted  as  Chief  Barker  of  Baltimore 
Variety  Club  Tent  No.  19  on  January  first,  Bernard 
Seaman  served  on  the  Board  of  Directors  as  Chairman 
of    the    Entertainment  Com- 
mittee. And  well  qualified  for 
that  job  he  was,  too,  for  Ber- 
nard   has    had  considerable 
theatrical  experience  which 
started  long  before  he  became 
a    Variety    Club   member  in 
1938. 

Since  1936  he  has  been 
manager  of  the  Hippodrome 
Theatre  in  Baltimore,  and 
nine  years  before  that  he 
entered  the  industry  as  co- 
owner  of  a  theatre  at  New- 
ark, N.  J.,  along  with  his 
brother,  Dave.  Sometime  be- 
tween 1927  and  1936  he  be- 
came associated  with  Warner 
Theatres  in  Philadelphia.  During  these  years  he  saw 
vaudeville  rise  and  fall,  and  he  learned  to  gauge  the 
entertainment  values  of  various  acts ;  hence  the  wisdom 
of  those  who  placed  him  in  charge  of  the  Entertainment 
Committee.  For  his  good  work  in  this  capacity,  Ber- 
nard deserved  the  important  post  which  he  now  holds. 

He  has  successfully  eluded  Dan  Cupid,  for  which  his 
bachelor  friends  are  grateful.  Horseback  riding  and 
golf  are  the  favorite  sports  of  the  Newark,  N.  J., 
native,  but  when  the  baseball  and  football  seasons  roll 
around,  he'll  gladly  put  his  horse  in  the  stable  and 
stop  knocking  that  ball  around  to  be  on  hand  whenever 
someone  scores  a  home  run  or  makes  a  touchdown  in 
his  territory. 

Along  with  many  others,  Bernard  has  that  toughest 
of  tough  assignments:  trying  to  find  out  what's  wrong 
with  vaudeville.  And  though  he  laughs  when  he  men- 
tions it,  one  can't  help  but  feel  that  underneath  it's  a 
serious  matter  to  him. 

It's  a  real  job — but  equally  amusing,  he  points  out — 
to  try  to  cram  5,000  people  into  a  2,500-seat  house. 
Behind  the  footlights,  it's  anything  but  fun — although 
others  may  laugh — to  try  to  make  performers  believe 
that  six  shows  a  day,  the  first  at  10:30  a.m.,  is  a  lot 
more  enjoyable  than  the  customary  four  or  five. 

under  advisement  by  the  Board  of  Directors. 

Barker  Riley  Davis,  Chairman  of  the  Golf 
Committee  has  released  final  schedule  of  the 
barbecue  and  Golf  Tournament  and  it  looks 
like  a  big  event  for  Tent  21.  Affair  gets  under 
way  Monday,  June  1st  with  a  barbecue  from 
12:30  to  2:30.  This  will  be  the  last  official  club 
meeting  for  the  summer  months  and  all  Barkers 
are  requested  to  make  plans  to  attend.  The 
Golf  Tournament  starts  that  same  afternoon 
and  runs  through  Tuesday,  June  2nd.  Prizes 
this  vear  will  be  War  Bonds. 


Nearly  100  Score  in 
Columbia  Sales  Drive 

{Continued  from  Page  6) 

of  billing  quotas,  by  exchanges  as  a  whole  and 
salesmen  individually. 

Alembers  of  the  branches  that  exceeded  the 
100  per  cent  unit  quotas  for  the  period  were: 

R,  J.  Ingram,  B.  A.  Wallace,  U.  T.  Koch,  Albert 
Rook.  J.  Sidney  Laird.  Charles  Robuck,  William  Clark, 
Atlanta;  Joseph  Gins.  R.  D.  Williamson,  George  Ros- 
coe,  Carl  Patterson,  Reginald  Parsons.  Mrs.  A.  Jones, 
Charlotte;  M.  H.  Evidon,  A.  B.  Leak,  Milton  Good- 
man. Orville  Miller,  Bert  Thomas,  Des  Moines;  Carl 
Shalit.  Clair  Townsend,  Raymond  Cloud,  George  Mc- 
Coy. Herbert  Schilds,  Clark  Baker,  Walter  Cory,  De- 
troit; W.  Guy  Craig,  Curtis  Butler,  Herbert  Kaufman, 
Abe  Gelman,  Larry  Shubnell,  Frank  Page,  Indi- 
anapolis; B.  C.  Marcus.  Stanley  Goldberg,  Saul  Frank. 
Herbert  Stulz,  Tom  Baldwin,  Eugene  Snitz,  Emery 
Duncan.  Sidney  Lax.  Kansas  City ;  T.  F.  O'Toole, 
Ben  Lourie,  Sidney  Swirsky.  New  Haven ;  H.  Duvall, 
J.  J.  Fabacher,  John  Winberry.  Robert  Kelly,  Mrs. 
Cecile  Randolph,  Miss  Margaret  Kaiser,  New  Orleans- 
L.  E.  Tillman,  Carl  Scott.  Phil  Weinstein,  E.  T. 
Roberts,  Melvin  Klein.  Stewart  Klein,  Harry  Ludwig, 
San  Francisco;  L.  N.  Walton.  Rov  Ackles,  Walter 
Beckwith.  William  Kostenbader.  Seattle;  C.  D.  Hill, 
Charles  Ferris,  James  Bradford.  L.  A.  La  Plante.  Rus- 
sell Mortenson,  George  Hoffman,  St.  Louis ;  S.  A. 
Galanty,  O.  D.  Weems,  Charles  Wingfield,  Ben  Cap- 
Ion,  Joseph  Walsh.  Joseph  Kushner,  Martin  Kutner, 
William   Hisey,  Washington. 

Salesmen  in  prize-winning  exchanges  who  ex- 
ceeded 100  per  cent  of  their  block  quotas  are : 

U.  T.  Keck  of  Atlanta;  R.  D.  Williamson  and  George 
Roscoe  of  Charlotte;  Orville  Miller  of  Des  Moines; 
Clair  Townsend,  Raymond  Cloud  and  George  McCoy 
of  Detroit ;  Curtis  Butler  of  Indianapolis ;  Saul  Frank 
of  Kansas  City;  Carl  Scott,  Phil  Weinstein  and  E.  T. 
Roberts  of  San  Francisco;  Walter  Beckwith  of  Seattle; 
O.  D.  Weems,  Ben  Caplon  and  Joseph  Walsh  of  Wash- 
ington. 

Salesmen  in  other  branches  who  were  given 
personal  awards  are : 

Clarence  N.  Phillips  and  William  J.  Kahl  of  Chi- 
cago; Charles  R.  Palmer,  Cincinnati;  Mannie  T,  Click. 
Cleveland  ;  Larry  E.  Kennedy,  Los  Ancreles  ; "  Edward 
P.  Doherty.  Memphis;  Joseph  Engel  and  Joseph 
Schaeffer.  Philadelphia;  George  Tice,  Sidney  Sugar- 
man,  Charles  Kosco  and  Sidney  Goldberg,  Pittsburgh ; 
Harold  Green,   Salt  Lake  City. 


Huge  Advance  Sale  Reported 
on  Disney  "Victory"  Book 

Walt  Disney's  latest  contribution  to  the  war 
effort  takes  the  form  of  a  Victory  March  book, 
advance  sale  of  which  the  publishers,  Random 
House,  report  as  "incredible."  The  book  fea- 
tures, in  text  and  cleverly  animated  art,  most 
of  the  famous  Disney  characters  under  the 
leadership  of  Donald  Duck,  pursuing  the  wolves 
who  steal  Donald's  treasure — a  war  savings 
stamp.  It  sells  for  a  dollar  a  copy,  and  each 
book  contains  a  10-cent  stamp  album  with  the 
first  stamp  already  affixed.  It  should  teach  the 
youngsters  a  lesson  in  tlirift  as  well  as  sell  a  lot 
of  stamps  for  Uncle  Sam. 


Tent  No.  22  — Okla.  City      '''■omotions  at  Brooklyn  Paramount 


Barkers  Honor  Claude  Fulgham,  Who 
Joins  Navy,  With  a  Farewell  Party; 
He  Is  Given  Mariner's  Wrist  Watch 

The  big  event  of  the  week  was  the  farewell 
stag  party,  given  by  the  Griffith  Organization, 
in  honor  of  Lieutenant  Claude  Fulgham,  U.S.N, 
last  Thursday  night.  The  af¥air  was  attended 
by  82  members  of  Variety  and  Barker  Fulg- 
ham's  personal  friends.  In  addition  to  a  state- 
wide representation  there  was  also  on  hand  to 
say  goodbye  to  the  Lieutenant  who  left  for 
Washington  last  Friday,  a  delegation  from  Dal- 
las consisting  of  R.  E.  Griffith,  Chief  Barker 
of  Tent  17,  and  Barkers  Ray  Higdon,  Wallace 
Walthall,  and  Burt  King.  Following  a  bufifet 
dinner  Wallace  Walthall  presided  during  an 
hour  of  repartee  in  which  many  of  Fulgham's 
old  friends  had  a  few  words  to  say — some 
serious,  but  many  in  a  spirit  of  fun.  As  a 
fitting  close  to  the  party.  Barker  Fulgham  was 
presented  with  a  beautiful  Mariner's  Wrist 
Watch  as  a  gift  from  some  of  his  close  friends 
and  associates. 


Promotions  in  the  managerial  ranks  of  the 
Brooklyn  Paramount  Theatre  were  announced 
this  week  by  Al  Reid,  general  manager  of  the 
Brooklyn  Fabian  Circuit.  Lou  Levy,  assistant 
manager  for  the  past  11  years,  becomes  man- 
ager, with  Seymore  Metzler,  treasurer,  filling 
the  post  vacated  by  Levy.  Stanley  Rosenthal, 
chief  of  staff,  moves  into  the  treasurer's  posi- 
tion. Manager  Ralph  Percy  is  leaving  the  the- 
atre business  to  enter  the  aeronautical  industry. 


Sidney  On  Sfudio  Execufive  Sfaff 

Louis  K.  Sidney,  MGM  associate  producer, 
has  been  named  to  succeed  Nicholas  Na3'fack  on 
the  studio  executive  staff.  Nayfack  has  been 
commissioned  in  the  Navy  and  reports  for  active 
duty  in  Washington. 


New  Name  for  Shea  Company 

Shea  Chain,  Inc.,  replaces  the  name  Shea 
Enterprises,  Inc.,  of  the  theatre  circuit,  a 
Delaware  corporation,  operating  theaters  in  sev- 
eral states  and  headed  by  E.  C.  Grainger. 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


May  23,  1942 


Spring  Fever  Curtails  Our 
Program  Activity  This  Week/ 
Thayer  Makes  an  Appearance 

Well,  the  old  spring  fever  got  us  at  last, 
but  it  wasn't  really  "spring"  fever ;  it  was 
winter  fever  deferred.  Our  pharynx  still  feels 
like  sandpaper,  and  the  pesky  little  germ  that 
romped  on  one  side  has  now  jumped  to  the 
other.  Things  must  have  gotten  too  hot  for 
him,  what  with  gargles  and  antiseptics,  etc. 
But  we're  glad  to  be  back  on  duty  again.  And 
even  though  you  may  not  care  for  this  intro- 
ductory "hospital"  copy,  just  think  what  it 
might  have  been  had  we  had  an  appendectomy. 
So  much  space  would  have  been  utilized  describ- 
ing our  operation  that  there  would  have  been 
no  room  for  the  discussion  of  programs. 

One  thing  that  makes  us  feel  better  is  that 
front-page  picture  of  Lana  Turner  on  the  pro- 
gram just  received  from  Mack  Jennings  of  the 
Strand  Theatre,  Atmore,  Ala.  With  that  as 
an  inspiration,  we  believe  we  can  get  through 
these  programs  without  difficulty. 

Comic  heralds  are  becoming  popular,  so 
Harland  Rankin  distributed  them  for  his 
showing  of  "A  Bedtime  Story"  at  the  Centre 
Theatre,  Chatham.  Ontario.  Whenever  you 
play  a  picture  on  which  this  type  of  herald 
is  available,  we  suggest  you  order  as  many 
as  you  need  and  distribute  them  as  part  of 
your  selling  campaign.  Everybody  reads  the 
funnies,  and  they'll  naturally  read  the  heralds. 
Bear  this  in  mind. 

3-Line  Streamer  Gets  Attention 

Best  copy  to  date  of  The  DeLuxe  News  is 
that  dated  May  4,  1942.  The  three-line  streamer 
head  on  the  front  page  easily  attracts  maximum 
attention,  and  the  scene  cuts  have  been  wisely 
selected.  The  inside  subject  matter  is  also 
interesting.  We  hope  Hobolth  continues  to 
find  this  type  of  program  valuable  for  his 
theatres  in  Imlav  Citv,  Capac  and  Davison, 
Mich. 

We  used  to  have  as  a  member  of  the  Pro- 
gram Exchange :  Arden  Strang,  Alpine  Theatre, 
Gassaway,  W.  Va.  Well,  something  must  have 
happened  to  Strang,  for  now  we  have  an  appli- 
cation for  membership  from  Raymond  E. 
Thayer,  who  lists  the  same  theatre  and  town  as 
his  headquarters.  Along  with  his  application  he 
sends  some  samples  of  recent  programs. 

Thayer  evidently  has  the  means  whereby 

••Your  Application  Blank- 

Clip  and  Mail  Now! 

STR  Program  Exchange 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York,  N.  Y. 

Dear  "Chick": — I  hereby  apply  for  membership  in 
the  STR  Program  Exchange.  I  understand  that  entry 
rf  my  name  on  this  coupon  signifies  a  willingness 
to  exchange  theatre  programs  with  other  theatres, 
but  involves  no  other  obligation.  Only  managers, 
assistants,  or  men  in  charge  of  programs  eligible. 

Name   

Theatre   

Position   

CKy  

StB>«  


INSTITUTIONAL  COPY 

(Editor's  Note:  The  following  copy 
zvas  ivritten  for  the  programs  of  Warner 
Chicago  Theatres  by  Charles  H.  Ryan. 
It  can  be  easily  adapated  to  your  own  sit- 
uation. Further  e.ramples  zviU  appear  on 
this  page  from  time  to  tijiie.) 

S-E-R-V-l-C-E 

Service  is  not  only  our  aim  but  our  achieve- 
ment. Old  friendships  fostered  and  maintained. 
New  friendships  invited  and  encouraged. 
There  is  only  one  way  to  do  anything  and 
that  is  the  right  way.  The  man  who  starts 
out  to  give  everybody  a  square  deal  gets 
somewhere.  We  always  try  to  satisfy  our 
patrons,  to  attract  new  ones  and  to  keep  them 
coming.  The  one  way  to  accomplish  this  is 
to  maintain  our  high  standard! 


he  can  mimeograph  (or  whatever  you  call  it) 
any  sort  of  makeup  he  cares  to.  For  ex- 
ample, he  took  a  cartoon  from  one  of  the 
national  magazines  and  adapted  it  to  his  own 
use,  writh  effective  results.  Two  fellows  are 
shown  seated  in  a  roadster,  while  a  few  feet 
ahead  of  them  a  jeep  loaded  with  six  soldiers 
hops  across  the  road.  Says  one  of  the  fel- 
lows to  the  other  (copy  changed  to  fit 
Thayer's  requirements) :  "Military  maneuvers 
nothing  .  .  .  they're  taking  a  short  cut  to  see 
'Tarzan's  Secret  Treasure'  at  the  Alpine  The- 
atre." That's  all  there  is  to  the  handbill,  but 
that's  all  that's  necessary  to  set  the  public 
talking. 

As  his  weekly  program,  Thayer  puts  out  a 
mimeographed  sheet,  styled  like  a  newspaper 
front  page.  It's  called  The  Alpine  Screen  Mes- 
senger. We'd  appreciate  it  if  the  Alpine  man- 
agement would  forward  us  details  on  just  how 
his  program  is  made  up ;  also  we'd  like  a 
sample  printed  in  black  on  white  paper  so 
that,  if  possible,  we  can  reproduce  it.  For 
his  headline  story  on  "Swamp  Water"  in  one 
issue,  he  gets  the  reader  all  absorbed  in  the 
story.  Then,  just  as  the  climax  is  about  to  be 
reached,  this  line  appears :  "Continued  on 
.\lpine  Screen." 

Herald  Plugs  Short  Subject 

For  the  first  time,  as  far  as  our  Program 
Exchange  memory  serves  us,  a  member  has 
utilized  a  herald  to  advertise  a  short  subject. 
When  Universal's  two-reel  special.  "Menace 
of  the  Rising  Sun,"  played  at  the  Dyer 
Theatre,  Dyer,  Tenn.,  a  special  herald  ob- 
tained from  the  distributors  was  issued. 
Realistic  and  attractive  art  work  and  selling 
copy  characterized  one  side,  while  on  the 
other  was  listed  the  program  for  the  week. 
We  noticed  that  the  short  subject  was  billed 
ahead  of  the  feature,  "Wings  Over  Honolulu." 
and  the  other  shorts. 

Well,  we  feel  a  little  weak,  and  even  though 
we  have  more  space  at  our  disposal,  we're 
going  to  call  it  a  day  for  this  time.  Next  week 
we  hope  we'll  be  peppy  and  enthusiastic  enough 
to  bring  you  more  and  better  news  about 
members  and  their  programs.  But  regardless 
of  how  we  feel  at  any  time,  we'll  keep  on 
urging  you  to  buy  War  Bonds  and  Stamps  and 
to  make  them  available  to  your  patrons.  Don't 
forget :  the  industry's  Bond  and  Stamp  drive 
gets  under  way  May  30.  Let's  all  work  together 
to  put  it  over  the  top. 


Member  Added  This  Week 

Raymond  Thayer.  Alpine  Theatre,  Gassaway,  W.  Va. 


Salient  Angles  Used 
By  Frank  La  Falce 
To  Sell  Tleet*s  In' 

Following  the  engagement  of  "The  Fleet's 
In"  at  the  Es^rle  Theatre,  Washington,  D.  C, 
plenty  of  cash  was  in  the  safe  box,  thanks  to 
the  swell  campaign  prepared  and  executed  by 
Frank  La  Falce,  director  of  advertising  and  pub- 
licity, and  his  assistants,  Bill  Ewing  and  Rick 
La  Falce. 

La  Fake's  outline  of  the  campaign  follows : 

Exploitation:  Orchestrations  of  songs  in 
picture  were  used  by  local  dance  orchestra  at 
amusement  park,  and  orchestras  on  radio  sta- 
tions. Display  windows  were  planted  in  a  num- 
ber of  music  stores,  and  5  and  lO's.  Display 
cards  were  used  wherever  Victor  records  were 
sold.  Arrangements  were  made  whereby  two 
instructors  from  the  local  Arthur  Murray  Dance 
Studio  analyzed  the  dancing  of  all  patrons  at- 
tending the  first  show  each  morning  at  the  the- 
atre (STR,  April  25,  p.  18).  Patrons  were 
given  an  Arthur  Murray  Dance  book.  The  dance 
studio  plugged  the  picture  and  theatre  in  daily 
ads.  Display  card  was  posted  at  studio.  Each 
patron  was  given  a  card  analyzing  his  dancing. 
A  40  X  60  was  used  in  the  lobby  a  week  in  ad- 
vance of  the  dance  analysis.  Pictures  were  taken 
and  sent  to  all  local  newspapers. 

Radio:  Picture  was  plugged  on  a  number 
of  contest  programs  with  winners  receiving 
complimentary  tickets  to  show.  The  picture 
received  plugs  on  early  morning  program  and  a 
ticket  was  sent  to  person  whose  name  was  read 
as  celebrating  an  anniversary.  Records  of  the 
songs  were  sent  to  all  radio  stations  to  be  used 
on  record  programs.  A  plug  for  theatre  fol- 
lowed each  playing. 

Newspapers:  Picture  layout  was  used  by 
Daily  Neivs.  Advance  and  current  art  and 
stories  used  by  all  newspapers.  Fashion  pic- 
tures of  Dorothy  Lamour  to  News  and  Post. 
Story  on  bands  in  the  movies  today,  to  Times 
Herald.  Special  story  on  vaudeville  actors  in 
the  film  to  Star.  Stories  on  dance  analysis  to 
all  papers.  Press  book  stories  also  sent  to  all 
drama  editors. 

The  theatre  also  introduced  ;i  song  by  a 
Times  Herald  sports  writer  in  a  special  over- 
ture. Sportswriter  was  interviewed  by  radio 
sports  commentator  on  WOL.  The  song  was 
played  by  local  music  programmer.  Critic  on 
the  paper  gave  daily  plugs  to  his  colleague's 
song.  A  number  of  pictures  of  the  sportswriter 
and  the  conductor  and  chorines  were  planted  in 
the  Times  Herald.  A  full-column  story  gave 
details  on  the  song  and  sportswriter.  Sports- 
writers  on  all  newspapers  invited  to  hear  the 
song  at  the  theatre.  Story  sent  to  radio  editor 
of  Times  Herald  with  time  of  interviews. 


Collins  Holds  Jaloppy  Contest 

A  contest  to  select  the  most  typical  American 
schoolboy  jaloppy  was  held  a  week  in  advance 
of  the  showing  of  MGM's  "Courtship  of  Andy 
Hardy"  by  Manager  Bob  Collins  of  the  State 
Theatre,  Modesto,  Calif.  Students  entering  their 
cars  at  the  theatre  were  awarded  passes,  along 
with  signs  and  tire  covers  to  use  on  their  autos 
during  the  run.  Above:  one  of  the  contest  entries 


CONSTANT,  IMPERISHABLE  LOVE  IN  A  CHANGING  WORLD! 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


May  22,  1942 


Winners  in  Universars  $2,400  Featurette 
Exploitation  Contest  Selected  at  Luncheon 


Prominent  exhibitors  were  among  the  committee  which  selected  winners  in  Universai's  contest  for  the 
best  exploitation  campaigns  on  the  company's  featurettes,  including  "Cavalcade  of  Aviation."  Shown  in 
the  informal  views  above,  taken  at  the  special  luncheon,  are:  (1)  Harry  Arthur,  Jr.,  Fanchon  &  Marco, 
St.  Louis;  Irving  Lesser,  Managing  Director,  Roxy  Theatre,  New  York;  Ralph  Murphy,  Fanchon  &  Marco, 
St.  Louis;  W.  J.  Heineman,  assistant  to  W.  A.  Scully,  Universai's  general  sales  manager.  (2)  John 
Wright,  Managing  Director  Rivoli  Theatre,  New  York;  Andy  Sharick,  Universai's  accessory  sales  manager. 
(3)  Bernard  B.  Kreisler,  Universai's  featurette  manager,  pointing  to  the  Capt.  Eddie  Rickenbacker  spe- 
cial award.   Editors  and  publishers  of  motion  picture  trade  papers  assisted  in  picking  contest  winners. 


Winners  of  the  $2,400  in  prize  money  for  the 
best  exploitation  campaigns  on  Universai's  fea- 
turettes, were  chosen  at  a  special  luncheon  of 
the  judges  last  week  at  the  Hotel  Astor  on 
Broadway. 

The  judges  committee,  consisting  of  well 
known  exhibitors  and  the  editors  and  publishers 
of  the  motion  picture  trade  papers,  also  chose 
the  winner  of  the  Capt.  Eddie  Rickenbacker  spe- 
cial award  for  the  best  selling  campaign  on  the 
featurette  "Cavalcade  of  Aviation" 

B.  B.  Kreisler,  Universal  featurette  manager, 
said  that  the  contest  did  a  tremendous  service 
to  the  industry  at  large,  in  that  it  convinced 
many  exhibitors  that  smart  selling  of  featurettes 
gave  the  theatre  that  much  additional  value 
for  its  program  as  a  whole. 

The  prizes  for  the  contest  were  divided  as 
follows :  the  country  was  divided  East  and 
West,  with  $200  for  the  winner  and  $100  for 
the  second  place  in  each  of  the  following  classes  : 
towns  with  population  less  than  10,000 ;  towns 
with  population  from  10,000  to  25,000;  towns 
with  population  from  25,000  to  75,000 ;  and  cities 
over  75,000  population. 

Winners  were  as  follows : 

In  the  East:  (Towns  of  10,000  population), 
first  prize,  Paul  K.  Alulheirn,  Liberty,  !Mer- 

'Rio  Rita'  Sold  Through 
Extra  Newspaper  Edition 

With  the  showing  of  "Rio  Rita"  at  Schine's 
Manring  Theatre,  Middlesboro,  Ky.,  Harry 
Stearn  and  Ken  Carter  promoted  a  special  edi- 
tion of  the  Aliddlesboro  Daily  N^civs  which 
featured  an  eight-column  streamer,  two-column 
story  and  art  on  the  front  page.  War  news 
took  second  place  for  this  edition. 

On  the  back  page,  Stearn  and  Carpenter  took 
a  half-page  ad  announcing  "Rio  Rita"  and  other 
outstanding  coming  attractions,  and  the  cost  of 
this  ad  was  defrayed  through  the  promotion  of 
tie-up  ads  which  occupied  the  rest  of  the  page. 

Things  really  hummed  as  boys  distributed 
the  special  edition,  yelling  "Extra !  Extra !" 
as  they  went  along.  The  co-exhibitors  were 
taking  no  chances  of  having  "Rio  Rita"'  come 
to  town  without  the  public  knowing  about  it. 

That,  brother,  is  what  is  known  as  SHOW- 
MANSHIP. 


Palmer  Finds  Local  Donna  Reed 

Discovering  a  local  youngster  named  Donna 
Reed,  Bernard  Palmer,  Lory,  Highland,  111., 
arranged  to  have  the  child  visit  the  theatre  as  a 
guest  of  the  actress  of  the  same  name  who  ap- 
pears in  "Courtship  of  Andy  Hardy."  The  local 
paper  carried  photos  of  both  girls. 


cer,  Pa  (Towns  of  10,000  to  25,000),  first 
prize,  W  .C.  Koster,  Rialto,  Alarinette,  Wise. ; 
second  prize,  Ed  Purcell,  Strand,  Staunton,  Va. 
(Towns  of  25,000  to  75,000),  first  prize,  Orville 
Rennie,  Fort,  Rock  Island,  111. ;  second  prize, 
T.  R.  Jones,  Bradley,  Columbus,  Ga.  (Towns 
over  75,000 ) ,  first  prize,  Herman  Comer,  Cap- 
itol, Philadelphia ;  second  prize,  W.  Clark  and 
N   Wise,  RKO  Keith's,  Dayton,  O. 

In  the  West:  (Towns  of  10,000  population), 
first  prize,  R.  B.  Walter,  Grand,  Hallock,  Alinn. ; 
second  prize,  C.  E.  Cook,  Tivoli,  Alarvville, 
Mo.;  (Towns  of  10,000  to  25,000),  first  prize, 
J.  P.  Harrison,  the  Texas,  Denton ;  second  prize, 
Terr)'  McCary  and  S.  Miller,  Palace,  Corsi- 
cana,  Tex.;  (Towns  of  25,000  to  75,000),  first 
prize,  Nevin  McCord,  Granada,  Boise.  Idaho ; 
no  second  prize;  (Towns  over  75,000),  first 
prize,  Roy  Aluehlemann,  Gravois,  St.  Louis ; 
second  prize,  E.  D.  Harris,  the  Glendale,  Glen- 
dale,  Cal. 

Special  Capt.  Eddie  Rickenbacker  silver 
trophy  for  the  best  campaign  on  "Cavalcade 
of  Aviation"  was  awarded  to  Jack  Alatlak, 
Rialto  Theatre,  Aledford,  Ore.  Honorable  men- 
tion and  a  $100  prize  money  was  also  awarded 
to  Thomas  W.  Speck,  Translux  Theatre,  Phila- 
delphia. 

Bailey's  Mother's  Day  Activities 
Earn  Extra  Dividends  for  the  Rio 

One  of  thousands  of  exhibitors  to  capitalize 
on  Alother's  Day  was  Alanager  Harold  Bailey 
of  the  Rio  Theatre,  Oak  Creek,  Colo.  All 
mothers  with  boys  in  the  armed  forces  were 
invited  to  the  theatre  as  his  guests,  and  through 
a  flower  shop  tieup  a  carnation  was  given  each 
\^'ar  Mother  attending. 

Bailey  also  conducted  a  contest  .to  find  the 
oldest  living  mother  in  Oak  Creek.  The  win- 
ner was  given  a  corsage  of  flowers  through  the 
courtesy  of  the  florist,  and  was  brought  to  the 
theatre  and  taken  home  in  an  auto  furnished  by 
a  local  auto  dealer.    Reports  Bailey  : 

"A  lot  of  goodwill  was  created  by  this  stunt, 
and  a  great  number  of  people  came  to  the  theatre 
for  the  sole  purpose  of  seeing  who  the  oldest 
mother  would  be.  Almost  all  of  the  War 
Mothers  were  accompanied  by  at  least  two  paid 
adult  admissions.  This  stunt  made  a  very  good 
night  out  of  what  could  easily  have  been  a 
poor  night  in  view  of  the  fact  that  the  high 
school's  graduating  class  was  holding  its  bac- 
calaureate exercises." 


Cottom's  Photo  Puzzle  Contest 

Manager  Bob  Cottom  of  the  Nile  Theatre, 
Bakersfield,  Calif.,  planted  a  Photo  Puzzle 
Contest  with  merchants  on  "Johnny  Eager." 


Stoltz  Corners  Stork 

Showman  Arnold  Stoltz  of  the  Avon  The- 
atre, Utica,  N.  Y.,  whose  promotional  activi- 
ties have  gained  him  wide  recognition  in  the 
motion  picture  industry,  scored  again  last 
week  when  he  cornered  Sir  Stork  at  St.  Eliza- 
beth's hospital  and  promoted  a  new  daughter, 
Marjorie  Lynn,  for  the  family.  The  beaming 
father  is  passing  out  Baby  Stoltz  Stogies, 
(miniature  cigars)  to  ail  his  friends.  Mother 
and  daughter  are,  doing  nicely. 

Drake  Relays  Tieup  Is 
'Tuttles'Campaign  Boon 

Tieing  in  with  the  Drake  Relays,  one  of  the 
year's  foremost  athletic  events,  Manager  Emile 
Franke  of  the  Orpheum  Theatre,  Des  Moines, 
put  over  a  far-reaching  campaign  on  "The 
Tuttles  of  Tahiti." 

Through  the  cooperation  of  Drake  University', 
Franke  arranged  for  an  ad  for  the  -  "Tuttles" 
in  the  Drake  Relays  official  program.  This 
athletic  event  brings  in  competing  teams  from 
all  the  mid-west  and  attracts  about  30,000 
people  to  the  stadium.  Announcements  credit- 
ing the  attraction,  theatre  and  playdate  were 
read  over  the  stadium  public  address  system 
and  the  University  paper  carried  a  special  fea- 
ture story  along  with  an  ad.  Two  Drake  girls 
posed  in  Tahitian  costume  with  a  visiting  athlete 
from  Michigan  garbed  as  Jon  Hall.  The 
picture,  a  counterpart  of  one  of  the  regular 
production  stills,  aimed  for  campus  publicity 
and_  also  broke  in  the  sports  section  of  the  Des 
Moines  paper. 

Another  phase  of  Franke's  campaign  included 
a  tie-in  with  the  largest  chain  drug  store  in 
town  for  a  "Tuttles"  display  in  the  booth  and 
table  service  section  of  the  store.  A  6  x  5  space 
on  the  mirror  was  painted  featuring  a  Tahitian 
Sundae  as  tantalizing  as  the  "Tuttles."  This 
was  embellished  with  palm  trees  and  spotted 
here  ^  and  there  with  production  stills  and  in 
addition  the  leading  local  book  store  featured 
a  window  display  tieing-in  "Tuttles"  with  Hall' 
and  NordhofT  books. 


100,000  Magazine  Dealers  Plug 
'Meet  the  Stewarts'  Across  Nation 

A  tieup  effected  by  the  home  office  exploitation 
department  of  Columbia  Pictures  with  the  Curtis 
Publishing  Company,  Philadelphia,  calls  for  the 
participation  of  all  newsstands  and  magazine 
dealers  in  an  unusual  nationwide  campaign  to 
promote  "Aleet  the  Stewarts."  The  production, 
starring  William  Holden  and  Frances  Dee  and 
based  on  Elizabeth  Dunn's  romantic  stories  which 
appeared  in  the  Ladies'  Home  Journal,  will  be 
plugged  via  100,000  two-color  10'^  x  UYz  dis- 
play cards  and  1,000  elaborate  40  x  60  theatre 
lobby  posters  provided  by  the  publishing  com- 
pany. 

Curtis,  in  addition  to  covering  all  its  dealers 
from  coast  to  coast  with  the  display  cards,  has, 
through  Columbia's  exploitation  department, 
made  a  large  quantity  of  the  tack  cards  available 
free  to  exhibitors  playing  the  picture.  The  at- 
tractive 40  X  60  posters  will  be  given  free  to  the 
first  1,000  exhibitors  who  book  "Meet  the 
Stewarts"  and  request  the  displays. 

'Larceny,  Inc.,'  Tieup  Nets  465 
Lines  of  Free  Advertising  Space 

Through  a  tieup  with  the  Indianapolis  Nezvs, 
which  announced  daily  that  it  would  give  two 
guest  tickets  to  each  of  ten  persons  whose  names 
were  scattered  among  the  paper's  want  ads, 
"Larceny,  Inc."  got  itself  some  extra  attention 
during  its  engagement  at  the  Circle  Theatre. 
Names  were  chosen  at  random  from  the  city 
directory. 

The  stunt,  incidentally,  meant  465  lines  of  free 
advertising  space  for  picture. 


We  warned  you  about  '^Buck  Privates'^ 
and  we're  warning  you  about  this  one! 

The  Hottest  Band! 

HARRY  JAMES 

AND  HIS  MUSIC  MAKERS 

The  Hottest  Swing  Stars! 

ANDREWS  SISTERS 

The  Hottest  Cafe  Entertainer! 

JOE  E.  LEWIS 


in 


VTHE  HOTTEST  TUNES 

^  "Don't  Sit  Under  the 
Apple  Tree" 


ERNEST  TRUEX*SHEMP  HOWARD 
MARY  WICKES  •  RICHARD  DAVIES 
HUNTZ  HALL  *  JENNIFER  HOLT 
TAGALONG 

and  THE  JIVIN'  JACKS  and  JILLS 

Screen  Play,  Edmund  Kelso  •  Edward  James 
Original  Story,  Paul  Gerard  Smith 

Directed  by  Edward  F.  Cline 
Associate  Producer,  Ken  Goldsmith 

A  UNIVERSAL  PICTURE 


VAILABLE  FOR  DE  LUXE  SHOWINGS  STARTING  MAY  29th 


^  JOBS  TO  DO  FOR  OUR  AMERICA! 

(One)  Army-Navy  Relief  collections  in  Theatres  May  14-20  •  (Two)  War  Bond  &  Stamp  Sale  in  Theatres  begins  May  30 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


May  22,  1942 


Novel  Talent  Hunt  is  Launched  for  Child 
To  Play  Refugee  in  Journey  for  Margaret 


One  of  the  most  novel  talent  hunts  which  a 
film  company  has  ever  launched  is  now  being 
conducted,  in  a  quiet  way,  by  Metro-Goldwyn- 
Mayer,  the  company  which  recently  acquired 
rights  to  William  L.  White's  story  of  an 
English  refugee  child,  "Journey  for  Margaret." 

The  paradoxical  part  of  the  situation  is  that 
MGM  has  vetoed  any  thought  of  using  the  child 
who  would  be  ideally  suited  for  the  role,  the 
original  of  Mr.  White's  story.  This  youngster 
is  now  with  her  foster  parents  in  New  York. 
Both  they  and  the  picture  company  feel  it  would 
be  out  of  the  question  to  subject  the  little  girl 
to  a  fictional  re-staging  of  the  wartime  terror 
and  emotional  strain  which  she  faced  during 
the  events  described  in  the  book. 

So  the  film  concern  is  now  hunting  with  all 
its  might  for  a  Margaret  who  would  not  have 
this  psychological  barrier  to  face,  and  who  in 
other  respects  resembles  the  youngster  put  on 
paper  by  Mr.  White.  According  to  Mr.  I.  L 
Altman,  MGM  talent  executive  whose  head- 
quarters are  in  New  York,  this  child  should 
conform  to  the  following  description: 

"She  is  between  four  and  five  years  old.  She 
is  tiny,  lean,  fragile,  and  does  not  smile  easily. 
Her  home  has  been  bombed  in  an  air  raid,  and 
her  parents  killed.  She  is  unable  to  comprehend 
what  has  happened.  She  has  been  shunted  from 
one  foster  mother  to  another.  She  is  not  a 
conventionally  pretty  child.  Her  small  pinched 
face  is  full  of  disaster.  Her  big  black  eyes 
search  the  face  of  everyone  she  meets,  and  there 
is  an  immediate  suggestion  of  intensity  always 
about  her." 

From  this  description  it  is  obvious  that  no 
Shirley  Temple-in-the-making  is  being  sought 
in  the  new  juvenile  quest.  A  small  child  with 
sensitiveness  and  personality,  but  not  the  routine 
"good  looks,"  is  wanted.  In  addition  to  a  lit- 
tle girl  to  play  Margaret,  the  talent  hunters 
are  after  a  slightly  older  boy  to  play  the  part 
of  her  brother,  who  is  described  as  follows : 

"Peter  might  be  five  or  six.  He  is  a  shy, 
slight,  attractive  youngster,  with  reddish  brown 


Broch 


,"York"AJs 


ure  on 

For  the  regular  release  of  "Sergeant  York" 
on  July  4th,  Warner  Bros,  are  sending  to  each 
of  their  12,000  accounts  an  elaborate  brochure 
listing  the  coverage  of  magazines  that  will 
carry  the  ads  heralding  the  advent  of  the 
film  on  the  popular  priced  market.  Repro- 
ductions of  the  full  page  advertisements  that 
will  appear  in  magazines  reaching  well  over 
a  hundred  million  American  readers  are  im- 
pressively presented  by  enthusiastic  build-up 
pages  and  in  accurate  breakdown  of  the 
coverage  state  by  state  throughout  the  nation. 

The  de-luxe  copy  of  the  merchandising 
manual,  bound  in  bright  red  and  blue,  is 
evidence  of  the  extraordinary  care  and  effort 
expended  in  its  compilation. 

hair.  He  is  still  dazed  from  the  effects  of  the 
bombing  which  killed  his  parents.  W^hen  ad- 
dressed by  strangers  there  is  a  frightened  look 
on  his  face  which  gives  way  to  a  dazed  dreami- 
ness as  he  lowers  his  eyes.  He  is  a  little  more 
animated  than  Margaret." 

Such  is  the  problem  facing  the  producers  of 
"Journey  for  Margaret,"  in  the  solution  of  which 
they  invite  the  help  of  exhibitors  and  the  pub- 
lic. It  is  stipulated  that  no  personal  interviews 
will  be  given  at  the  present  time,  but  that  the 
range  of  choice  will  be  narrowed  down  through 
consideration  of  photographs.  These  pictures 
are  to  be  sent  immediately  to  the  MGM  Talent 
Department,  1540  Broadway,  New  York.  No 
acting  experience  of  any  kind  is  required  or  ex- 
pected. 


'Gold  Rush'  Street  Ballyhoo 

An  employe  dressed  as  Charlie  Chaplin 
strolled  in  front  of  the  Parkway,  Madison,  Wis., 
as  ballyhoo  for  "The  Gold  Rush." 


Small-Town  Showman  Sums  Up  on  Press  Books 


Among  the  most  pertinent  suggestions 
regarding  the  streamlining  of  press  books 
comes  from  an  exhibitor  who  styles  him- 
self as  "Ole  Three  Sheet,"  under  the  title 
of  "Tank  Town  Showmanship."  His  op- 
eration has  its  counterpart  in  several 
thousand  cities,  towns  and  hamlets  of  the 
country. 

Putting  forth  a  lusty — and  justifiable 
kick  about  the  general  lack  of  appropri- 
ate material  for  small  town  situations,  he 
poses  a  potent  query  with  this:  "how 
many  small  town  theatres  spend  over 
$10.00  a  week  for  newspaper  advertising?" 
Well,  we  don't  know  but  we  can  raise 
the  ante  to  $25.00  and  still  agree  with 
him  that  it  is  practically  impossible  for 
the  theatre  owner  so  restricted  to  find  any 
appreciable  variety  of  attention  compelling 
mats  or  combination  art  and  copy  sug- 
gestions in  the  average  press  book. 
.  .  Prefacing  his  remarks  with  the  remark : 
"Most  organiza;tions  have  very  good  press 
books  from  the  standpoint  of  beautiful 
ads  and  abundant  material  for  .  .  .  New 
York  and  other  big  city  theatres  .  .  .  but, 
can  those  news  mats  be  used  in  small 
towns?,"  he  proceeds  to  the  lobby  and 
front  accessories  saying:  "The  blowups 
look  grand,  but  we  can't  afford  such  ex- 
pense, so  why  don't  the  fellows  who  lay 
out  the  paper  think  about  us  and  put  out 
the  kind  of  stuff  we  can  rework  with  stills, 
etc.,  into  a  swell  display — a  three  or  six 
that  we  can  afford." 

Proceeding  to  the  field  of  exploitation 
he  contends  "most  of  the  so-called  national 


advertising  tie  ups  only  work  in  cities  of 
some  200,000  or  more  .  .  .  why  can't  we 
be  considered  in  that  too?  We  have  jewelry 
stores,  dry  goods  stores,  grocery  stores, 
etc.,  in  our  towns  .  .  .  our  people  eat  and 
sleep  and  work  and  play  just  like  they  do 
anywhere. 

"The  days  of  sticking  up  a  one  sheet 
in  the  little  town,  running  the  same  old 
ad  in  the  weekly  paper,  maybe  a  monthly 
calendar  or  one  sheets  in  the  lobby  in 
advance  'passed  with  the  wind.'  People 
here  read  fan  magazines  .  .  .  find  out  about 
pictures  that  are  'heavy'  .  .  .  there  are 
lots  of  pictures  too  heavy  for  small  towns 
and  we  have  to  have  plenty  behind  them 
to  get  our  money  out  of  them  .  .  .  can 
we  get  ideas  out  of  press  sheets  that  will 
sell  that  show  to  our  tanktowners  who 
know  from  fan  magazines  its  a  'heavy'?" 

Summing  up  generally  and  referring  to 
the  vast  amounts  of  time  and  money  the 
industry  spends  to  incite  public  interest, 
he  questions:  "Why  shouldn't  we  have 
the  finest  collection  of  ideas  for  selling  our 
merchandise  in  existence?  .  .  .  we  need 
ideas  .  .  .  Trade  papers  each  week  have 
ideas  that  have  been  worked  successfully 
in  little  towns  ...  if  the  press  book  boys 
would  pick  them  up  ...  fit  them  to  pic- 
tures and  send  them  out,  well,  we  could 
get  a  lot  of  people  away  from  radios, 
bridge  parties,  honky  tonks,  etc.  We  need 
help  and  the  only  place  we  can  get  it  is 
through  press  sheets  and  trade  papers. 
.  .  .  Let's  get  out  of  the  rut  and  give 
America  a  new  wrinkle  in  publicity." 


These  Showmen  Won 
MGM  Honor  Roll  Buttons 

The  Winnah:  Leo  Trainor,  Rialto  Theatre, 
Allentown,  Pa. 

For:  His  promotion  of  "Kathleen."  (This 
is  Mr.  Trainer's  second  citation.) 

Campaign  Highlights:  Contests  involving 
U.  S.  Bonds  and  Stamps  as  prizes  were  worked 
with  the  cooperation  of  the  local  Morning  Call 
and  Evening  Chronicle.  One  asked  readers  to 
assemble  letters  from  the  title  scattered  through 
ads,  to  be  accompanied  by  SO-word  themes  on 
"Why  Everybody  Should  Buy  Defense  Bonds 
and  Stamps."  The  other  rewarded  with  a  $25 
Bond  the  carrier  selling  the  most  stamps  during 
the  week  of  the  engagement. 

Five  thousand  heralds,  headed :  "Look,  Kids ! 
Your  Pal  Shirley  is  Back,"  were  distributed  at 
schools  in  advance  of  playdate.  Forty  young 
girls  took  part  in  a  bicycle  parade  to  the  the- 
atre, each  being  awarded  a  guest  ticket.  Two 
thousand  pennies  were  given  away  enclosed  in 
envelopes  carrying  the  copy :  "This  Envelope 
Contains  Something  of  Value  for  You."  The 
pennies  were  attached  to  cards  urging  recipients 
to  use  the  coins  toward  paying  their  admission 
to  the  film.  A  radio  contest,  with  Shirley  Temple 
handkerchiefs  as  prizes,  rounded  out  the  effective 
campaign. 


The  Winnah:  H.  J.  Arnold,  Indiana  The- 
atre, Terre  Haute,  Ind. 

For:  His  promotion  of  "Johnny  Eager." 
(This  is  Mr.  Arnold's  third  citation.) 

Campaign  Highlights:  Hundreds  of  entries 
were  attracted  by  a  radio  contest,  asking  listen- 
ers to  name  previous  Lana  Turner  films  to- 
gether with  leading  men  who  appeared  with 
her. 

A  display  showing  Robert  Taylor  wielding 
a  gun  was  used  in  the  lobby.  Arnold  provided 
a  gun  with  rubber  suction  darts  and  offered 
guest  tickets  to  those  who  could  hit  a  small 
target  on  the  display. 

Fourth-of-July  noisemakers  were  thrown  over 
sidwalk  "T-N-T"  stencils,  creating  sound  ef- 
fects as  people  walked  over  them.  Window 
displays  in  leading  stores,  window  cards  in  out- 
lying communities,  and  heralds  rounded  out  the 
campaign. 


The  Winnah:  May  Quirk,  Victoria  Theatre, 
Mt.  Carmel,  Pa. 

For:  Her  promotion  of  "The  Bugle 
Sounds."  (This  is  Miss  Quirk's  third  cita- 
tion.) 

Campaign  Highlights:  A  bugling  contest 
was  sponsored  by  the  music  director  of  the  local 
public  schools,  with  finals  held  on  the  stage  of 
the  theatre  on  opening  night.  The  winner  re- 
ceived a  $25  War  Bond.  Prominent  local  per- 
sons acted  as  judges.  The  band  of  the  Mt.  Car- 
mel High  School  paraded  to  the  theatre  opening- 
night  and  were  guests  of  the  management. 

Three  thousand  "Sealed  Orders"  were  dis- 
tributed in  advance  of  the  premiere.  Tie-ups 
were  arranged  with  local  men's  shops,  with  the 
windows  containing  "Bugle  Sounds"  material 
and  souvenirs  of  the  World  War  obtained  from 
the  American  Legion. 


Stress  Pulitzer  Prize  Angle 

With  one  of  the  1941  Pulitzer  Prizes  in  the 
field  of  letters  going  to  Ellen  Glasgow  for  her 
novel,  "In  This  Our  Life,"  there  is  now  more 
than  ever  greater  significance  in  arranging 
book  tieups  on  the  screen  adaptation. 

Not  only  through  this  exploitation  medium, 
but  also  in  all  your  advertising  and  publicity 
on  the  picture,  be  sure  the  public  knows  that 
the  picture  is  based  on  the  Pulitzer  Prize 
novel  by  Ellen  Glasgow. 


we  have » 

Available  now! 


lARD-WHORF  •  GEORGE  TOBIAS 
'ENE  LOCKHART  •  ALAN  HALE 

BEHY  BREWER 
ctedby  CURTIS  BERNHARDT 

I  Play  by  A.  I.  Beizerldes  •  From  a  Story  by  Theodore  Pratt 
Adaptation  by  Kenneth  Garnet 
A  Warner  Bros. -First  National  Picture 


..and  ifs  terrific! 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


May  23,  1942 


Exploitation  That  Calls  For  a 
"Hands  Off"  Notice  to  Rivals 


Ideas  that  Work  on  an  Annual 
Basis  Build  from  Year  to  Year 

An  idea  that  seems  to  offer  extremely  good 
possibilities  for  activity  that  focuses  attention  to 
the  theatre  and  creates  good  will  and  also  makes 
the  ticket  machine  play  a  happy  tune,  was^ de- 
veloped by  a  prominent  Southern  operator.  Keen 
competition  was  making  exploitation  very  dif- 
ficult for  him.  Every  time  he  managed  to  get 
cooperation  from  the  newspapers  or  radio  on  a 
good  stunt  the  opposition  managements  ran  co- 
operating organizations  frantic  with  requests  for 
similar  tie-ups. 

A  couple  of  years  ago  he  hit  on  the  solution 
and  since  then,  regardless  of  constant  pressure 
by  competitors,  his  theatre  is  assured  of  pe- 
riodic exploitation  and  stunt  activity  of  the 
highest  order.  Moreover,  his  scheme  works  so 
efficiently  that  "hands  off"  is  an  unwritten  but 
ever  apparent  order  for  his  business  adversaries. 

By  combining  the  many  holidays  and  seasonal 
activities  in  which  there  is  wide  interest  and 
observance  with  various  charity,  general  wel- 
fare, humane,  and  public  advancement  move- 
ments, he  has  been  able  to  set  up  joint  observ- 
ance, on  a  year  to  year  basis,  with  newspapers, 
radio  stations,  civic  authorities,  and  other  organ- 
izations. 

Original  Plan  Important 

The  original  arrangements,  carefully  planned, 
established  the  effort,  on  a  hyphenated  basis,  for 
the  determined  holiday  or  season,  year  after 
year,  such  as :  First  Annual  Blank  Theatre- 
News  Mother's  Day  Party,  or  Second  Annual 
Station  WHIZ-Blank  Theatre  Easter  Egg 
Hunt,  or  City  Employes-Blank  Theatre  _  First 
Annual  Christmas  Party  for  Underprivileged 
Kiddies.  The  list  goes  on  to  cover  4H,  Boy 
and  Girl  Scouts,  Old  Soldiers,  Orphans,  etc. 

No  blue-print  is  required  to  envision  the  out- 
standing value  of  these  three-phased  approaches 
to  the  heart  and  pocketbooks  of  those  in  more 
fortunate  circumstances,  but  long-range  plan- 
ning is  necessary.  The  possibilities  for  estab- 
lishing yourself  and  your  theatre  as  a  pubHc 
benefactor,  soliciting  support  for  and  contribu- 
tions to,  your  activities  by  the  better  merchants 
and  organizations,  are  unlimited.  Commercial 
concerns  are  in  a  position  where  they  absolutely 
cannot  refuse  to  participate  ■  to  the  full  extent 
of  their  powers.  When  you  have  the  prestige 
of  the  leading  mediums  of  public  approach 
supporting  your  effort,  an  endeavor  that  prom- 
ises relief  to  the  suft'ering,  enjoyment  for  the 
deserving  or  underprivileged,  solace  to  the 
friendless,  or  advancement  of  merited  causes, 
well,  you're  just  occupying  a  promoter's  para- 
dise— that's  all ! 

In  connection  with  the  Mother's  Day  party  it 
is  possible  to  get  the  cooperation  of  taxicab 
companies  or  other  transportation  units  to  carry 
the  guests  to  and  from  the  theatre  without 
charge.  It  might  also  be  mentioned  that  the 
newspaper  or  radio  station  secures  the  names 
of  those  to  be  favored — ^mothers  who  have  to 
spend  the  day  alone,  or  who  are  poor  and 
friendless,  are  solicited  to  send  their  names  and 
addresses.  You  may  arrange  for  other  favors 
such  as  tea  and  cookies  from  some  caterer  or 
merchant. 

The  Easter  Egg  Hunt  can  be  made  cost-free 
by  soliciting  various  restaurants  to  boil  and 
color  eggs  that  are  promoted  from  wholesalers 
and  large  dealers.  Interest  in  this  can  be 
livened  by  having  a  stipulated  number  of  eggs 
of  special  colors  as  being  good  for  passes  and 
other  prizes. 

Flowers  can  be  promoted  for  the  Old  Soldiers' 
Party,  to  be  held  Decoration  Day,  with  the 
ranking  officer  of  the  old  timers  arranging  for 


Lana?  Could  Be! 

Seeing  smoke  issuing  from  a  roof  ventilator, 
a  passerby  turned  in  an  alarm  which  brought 
five  fire  engines  and  other  divisions  of  the 
fire  department  swooping  down  on  Loew's 
Triboro  theatre.  A  reporter  for  the  Long 
Island  Star  uncovered  two  explanations  for 
the  unfounded  fear  of  a  fire:  (II  That  the 
theatre  was  cleaning  the  conveyor  system  of 
the  heating  plant.  (2)  That  Lana  Turner 
was  on  the  screen  in  "Johnny  Eager." 


their  placement  on  the  final  resting  places  of 
those  who  have  passed  away. 

Old  toys,  repaired  and  refurbished  in  many 
cities  by  the  firemen,  are  naturals  for  distribu- 
tion to  the  poor  kiddies  at  the  Christmas  Party. 
Also  candy,  fruits,  etc.,  can  easily  be  promoted 
to  be  bagged  and  presented  by  a  Santa  Claus 
in  the  theatre. 

Local  merchants  are  always  on  the  lookout  for 
ways  to  demonstrate  their  friendship  for  people 
of  the  rural  communities,  which  makes  the 
promotion  of  prizes  for  the  4H  Club  celebration 
extremely  simple.  The  resultant  display  of 
canned  fruits,  personally  grown  vegetables,  etc., 
will  attract  a  lot  of  attention  in  your  lobby  if 
displayed  in  advance  of  the  celebration. 

The  ramifications  of  this  idea  are  only  limited 
by  the  number  of  holidays  that  are  celebrated 
annually  in  your  community  and  the  number 
of  organizations,  or  groups,  that  are  in  need  of 
assistance  or  favors.  Handled  properly  it  pos- 
sesses all  of  the  accumulative  aspects  of  the 
snowball  rolling  down  hill — each  year  it  should 
get  bigger  and  better. 


Autographed  Book  as  Prize 

An  autographed  copy  of  the  novel  "The  Van- 
ishing Virginian"  was  awarded  the  patrons 
buying  the  largest  amount  of  War  Stamps  as 
a  feature  of  the  campaign  for  the  M-G-M  film 
of  the  same  title  put  over  by  J.  W.  Pickett, 
Rivoli,  Hastings,  Neb.  He  also  staged  a  "Vir- 
ginia Reel  Dance  Contest"  in  the  auditorium 
of  the  local  radio  station. 


srop 

ilSTEN 


If  Yo«  Can  Id^ntifij 
5  Consecstwe 

Bugle  Calls 


Lamm's  'Bugle  Calls'  Contest 

Here's  a  clever  lobby  stunt  that  sent  MGM's 
"The  Bugle  Sounds"  off  to  a  flying  start  at  the 
Uptown  Theatre  Cleveland.  Manager  Julius 
Lamm  set  up  a  display  consisting  of  an  automatic 
phonograph  in  front  of  which  was  a  sign  offering 
guest  tickets  to  those  who  could  identify  five 
consecutive  bugle  calls.  A  horseshoe-shaped  set- 
piece  surrounded  the  phonograph.  If  you'd  like 
to  duplicate  Lamm's  stunt,  it  should  be  a  simple 
matter  to  promote  the  "music  box."  And  the 
double-faced  bugle  call  record  can  be  obtained 
from  your  local  dealer  of  Victor  Records. 


SHOWMANSHIP  IN 
WARTIME  LONDON 


So  They  Won't  Miss  the  Bus 

To  make  his  patrons  "last  bus  conscious," 
Manager  R.  C.  Maclver  of  the  Odeon,  Fleet, 
has  had  a  special  slide  made  up  which  he  pro- 
jects on  the  screen  during  the  performance.  The 
wording  is  superimposed  over  the  picture  along 
the  bottom :  "The  last  bus  for  Aldershot  leaves 
in  5  minutes."  The  letters  are  tinted  amber  so 
as  not  to  detract  from  the  picture,  yet  they  can 
be  seen  by  every  person  in  the  audience.  Exhib- 
itors in  the  States  who  have  many  patrons 
depending  on  buses  to  get  them  home  might 
adopt  Maclver's  stunt. 


Saved  by  the  Clock 


Patrons  of  the  Elite,  Middlesborough,  appre- 
ciated the  manner  in  which  Manager-  Reynolds 
Roberts  apprised  them  of  the  importance  of 
seeing  "Here  Comes  Mr.  Jordan"  from  the  be- 
ginning. In  the  vestibule  Roberts  placed  a  large 
clock  illuminated  from  behind.  The  paper  face 
contained  this  copy :  "You  must  see  this  show 
from  the  beginning."  Because  it  stood  out  so 
brilliantly,  the  display  was  easily  seen  by  pat- 


Harrison's  Atmospheric  Display 

For  the  showing  of  "Ice-Capades"  at  the 
Rivoli,  Southend,  Manager  J.  R.  Harrison  con- 
structed a  vestibule  display  which  featured  an 
attractively  painted  background  against  which 
an  ice-skating  rink  was  built.  A  cave  and  snow- 
drifts were  made  of  plaster,  while  fir  tree 
branches  were  used  to  add  realism.  The  display 
was  illuminated  by  vari-colored  lighting.  Har- 
rison also  pasted  captions  on  staircase  treads 
in  advance  of  the  showing. 


She  Knows  Her  Showmanship 

With  her  husband  now  a  tank  gunnery  in- 
structor in  the  Royal  Armoured  Corps,  Mrs. 
Tucker  was  obliged  to  assume  management  of, 
the  Burlington,  Torquay.  She  has 'proved  thi§' 
she  can  capably  run  the  house,  and  that  she 
knows  the  value  of  showmanship.  During  .  the^ 
engagement  of  "Tall,  Dark  and  "ttandsOme,* ' 
Mrs.  Tucker  utilized  the  limited  space  of  the 
foyer  to  the  utmost  by  displaying  stills,  as  well 
as  cutouts  from  six-sheets.  She  had  her  doorman 
all  decked  out  in  evening  clothes  ,  and  top  in 
keeping  with  tire  attire  worn  by  Cesar  Romero 
in  the  picture. 


Radio  Contests  Highlight  Campaigns 

Radio  contests  were  among  the  highlights 
of  the  "Courtship  of  Andy  Hardy"  campaigns 
put  over  by  Loewmen  Joe  Longo  of  Boston 
and  Dan  Terrell  of  Washington,  D.  C.  Longo 
planted  one  asking  listeners  to  name  ten  of 
the  world's  most  famous  courtships  and  an- 
other asking  them  to  name  all  the  Hardy  Fam- 
ily pictures.  Terrell's  included  one  to  find  the 
most  artistically  constructed  and  decorated  ja- 
loppy  and  another  to  find  the  best  boy  or  girl 
"jive"  talker. 


2  Newspaper  Contests  on  2  Pictures 

Two  simultaneous  newspaper  contests  high- 
lighted Frank  Murphy's  campaigns  for  his  dou- 
ble feature  engagement  of  "The  Vanishing 
Virginian"  and  "Nazi  Agent"  at  Loew's,  Syra- 
cuse. On  the  former  picture  the  subject  was: 
"The  Most  Unforgettable  Character  I  know," 
and  on  "Nazi  Agent"  prizes  were  oft'ered  for 
the  best  slogan  encouraging  silence  on  the  pub- 
lic's part  in  regard  to  defense  manufacture. 


P  Mftowt  mmvi  FAMOUS  KmwEos 

tn  HmT-WARMING  SCREE*  LIFE! 


can't  live  on  a  budget . . . 
but  they'll  balance  yours 
...with  4,000,000  Journal 
readers  spreading  the 
glad  tidings  of  this  newest 
romantic  comedy  delight! 


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f^y  Dona,  tt-tettiJ 
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GRANT  MITCHELL 
ANN  GILLIS 
ROGER  CLARK 
MARJORIE  GATESON 

ANNE  REVERE 
DANNY  MUMMERT 

Screen  play  by  Karen  DeWolf 
Based  upon  Elizabeth  Dunn's 
famous  '  Candy"  stories  in  the 

Ladies'  Home  Journal 
Directed  by  ALFRED  E.  GREEN 
Produced  by  ROBERT  SPARKS 

^  Columbia  Pici44/i/e 


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W4  tol 


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Page  28 


SHOWMEN'S  TRADE 


REVIEW 


May  23,  1942 


Front  Ballyhoo  Has  Plenty  of  'Attraction'  Sock 

This  unusual  front  ballyhoo  with  plenty  of  "attraction"  sock  featured  the  exploitation  campaign  on 
"The  Tuttles  of  Tahiti"  when  the  RKO-Radio  film  played  at  Loew's  Criterion,  New  York.  Worked  out 
by  Charles  Moss,  managing  director  of  the  theatre,  it  consisted  of  an  atmospheric  layout  which  empha- 
sized the  South  Sea  island  theme  and  background  of  the  picture.  Main  portion  of  the  display  hung 
over  the  front  entrance  (see  above)  was  made  up  of  a  huge  blowup  of  Charles  Laughton  in  character, 
flanked  on  either  side  by  two  life-size  figures  of  South  Seas  maidens.  The  figures  were  three-dimen- 
sional, not  flats,  and  did  a  hula-hula  dance,  the  animation  being  furnished  by  electric  power.  The 
whole  display  was  decorated  with  palms,  ferns  and  other  tropical  verdure.  Elsewhere  throughout  the 
lobby  were  other  figures  of  the  same  kind,  also  animated.  Display  stopped  pedestrians,  as  picture  proves. 

War  Resfrictions  Prove  Daddy  of  Inventions; 
Add  Rather  Than  Detract  from  Showselling 


It  has  often  been  said  that  "Necessity  is  the 
mother  of  invention"  and,  while  the  new  restric- 
tions and  conservation  orders  are  cramping  the 
style  of  some  exhibitors,  there  are  other  re- 
sourceful showmen  who  have  found  in  the  new 
rules  the  "necessity"  that  has  mothered  newly 
conceived  ideas  and  maneuvers  that  not  only 
serve  to  supplant  former  activities  that  are  now 
"taboo"  but  are  proving  a  better  and  cheaper 
means  to  the  desired  goal. 

It  is  well  to  remember  that  the  same  orders 
that  alTect  you  are  also  taking  toll  of  other 
commercial  establishments  with  the  result  that 
you  are  liable  to  find  the  merchant  who  engages 
in  periodic  distribution  of  handbills  to  advertise 
his  bargains  to  the  people  of  your  community 
ready  to  welcome  the  idea  of  allowing  you  to 
use  the  opposite  side  for  imprinting  with  theatre 
copy.  Your  offer  to  share  the  printing  cost  cuts 
his  expense.  But,  you  get  the  best  of  the  deal 
because  your  copy  will  be  of  the  flash  order  with 
lots  of  "eye"  appeal — and,  the  merchant  acts  as 
distributor. 

When  Chesterfield,  or  other  national  adver- 
tisers are  using  photos  of  picture  stars  to  illus- 
trate their  magazine,  newspaper  and  billboard 
advertising  there  is  the  possibility  of  contacting 
their  window  trimmer,  or  approaching  the  mer- 
chants displaying  the  advertising  direct,  with 
the  proposal  to  augment  the  display  with  a  still 
from  her  picture  that  is  to  play  your  theatre 
soon.  You  won't  have  to  give  out  any  passes  for 
this  kind  of  advertising  because  you  are  helping 
the  merchant  capitalize  on  your  activity. 

When  you  have  a  big  musical  production  com- 
ing you  will  find  the  operator  of  the  juke  boxes 
more  than  willing  to  order  a  supply  of  records 
of  the  hit  tunes  and  place  them  in  the  estab- 
lishments he  serves  together  with  cards  adver- 
tising that  the  music  is  from  the  picture  at  your 
theatre.  Again  no  passes  and  no  labor  of  dis- 
tribution is  involved. 

The  local  barber  shop,  beauty  parlor,  bootblack 
stand,  or  restaurant  counter  is  an  excellent  place 
to  leave  your  surplus  or  used  press  sheets  on 
current  or  coming  attractions.  Beauty  shops  and 
the  cosmetic  counters  of  drug  stores  will  wel- 
come any  surplus  stills  of  noted  stars  and  dis- 
play them  prominently.  This  last  is  not  "on 
the  nose"  advertising  but  it  helps  popularize  the 
personality  in  your  community. 

The  time  was  never  more  advantageous  for 
merchant  tie-ups  in  the  lobby  as  practically  all 


of  them  are  being  forced  to  attempt  the  popu- 
larizing of  some  substitute  for  the  goods  for- 
merly featured. 

The  exhibitor  who  keeps  his  eyes  open  and 
his  brain  cells  working  will  find  that  many  of 
Uncle  Sam's  war  rules  can  be  converted  into 
excellent  show  selling  activities. 


Book  to  Exploit  Goldwyn's 
"Pride  of  the  Yankees" 

Under  arrangement  with  Samuel  Goldwyn, 
Grosset  and  Dunlap  will  publish  a  volume  on 
the  life  of  Lou  Gehrig  in  conjunction  with  re- 
lease of  "Pride  of  the  Yankees." 

The  book  will  feature  excerpts  from  Paul 
Galileo's  life  story  of  Gehrig  which  appeared 
in  Cosmopolitan  Magazine  and  Reader's  Digest 
in  addition  to  chapters  by  Mrs.  Gehrig,  Babe 
Ruth,  Fiorello  La  Guardia  and  Bill  Dickey.  It 
will  be  illustrated  with  stills  from  the  film. 


Wasting  That  Foyer  Space? 

Are  you  wasting  that  space  at  the  far  end  of 
the  foyer?  Then  take  this  cue  from  Manager 
Kennedy  of  the  Dome  Theatre,  Oak  Park, 
Calif.  He  put  the  space  to  work  selling  attrac- 
tions via  24-sheets.  'Tis  said  that  his  recent 
poster  on  "How  Green  Was  My  Valley"  made 
a  smash  display  that  stopped  patrons  in  their 
tracks. 


Flag  Presented  to  St.  Charles,  Mo. 

The  local  American  Legion  Post  presented 
an  American  flag  to  the  city  from  the  stage  of 
the  Strand,  St.  Charles,  Alo.,  as  part  of  the 
promotion  for  "The  Bugle  Sounds"  put  over 
iDy  Vince  Helling.  As  street  ballyhoo  he  used 
a  life-size  compo  board  tank  outside  the  theatre. 
The  "tank"  carried  a  record  player  and  p.a. 
system. 


Blotters  Munition  Factories 

Fifteen  thousand  blotters  carrying  "Joe 
Smith,  American"  copy  were  distributed  in 
local  munition  factories  and  other  plants  de- 
voted to  the  manufacture  of  war  materials  by 
J.  Merrill,  Capitol,  Wheeling,  W.  Va. 


Cocks  Ties  In  Music  Week 
With  Campaign  on  'Fantasia' 

Manager  Harvey  Cocks  of  the  Paramount 
Theatre,  Fort  Wayne,  Ind.,  took  advantage  of 
Music  Appreciation  Week  as  a  means  of 
tieing  in  with  the  local  music  societies  for  an 
ef¥ective  campaign  on  the  Walt  Disney  feature 
"Fantasia." 

Special  "Fantasia"  screenings  were  held  for 
the  leaders  of  the  local  music  societies  and 
those  of  the  surrounding  communities.  Through 
the  cooperation  of  M.  J.  Abbott,  superintendent 
of  the  Fort  Wayne  High  School  system,  a 
special  children's  matinee  showing  was  ar- 
ranged for  the  Saturday  following  the  opening. 
"Fantasia"  records  were  rotated  in  the  music 
classes  of  the  twenty-four  Fort  Wayne  grade 
schools  before  and  during  the  engagement  of 
the  Disney  feature. 

The  Fort  Wayne  News-Sentinel  Boys  Carrier 
Band  which  led  the  Mid-west  in  War  Savings 
Stamps  sales  for  carrier  boys  were  guests  at 
the  special  children's  matinee  screening.  At 
the  conclusion  of  the  performance  the  entire 
band  assembled  on  the  Paramount  stage  where 
local  representatives  of  the  Post  Office  and 
Treasury  Department  awarded  special  certifi- 
cates of  merit  to  winners  for  their  efforts  in 
the  War  Bond  Drive. 

Berry's  Music  Store,  leading  phonograph 
merchant,  featured  a  complete  window  display 
using  "Fantasia"  stills  and  window  cards 
crediting  the  theatre,  attraction  and  playdate. 
The  merchant  also  arranged  for  a  fifteen-minute 
"Fantasia"  transcription  on  the  "It's  the  Ber- 
ries" program  over  station  WOWO  and,  in 
addition,  fifteen  24-sheets  were  posted  in  promi- 
nent downtown  locations. 


Hynes'  Stunt  on  Army  Comedy 
Brings  Out  the  Whole  Town 

Worthy  efforts  were  expended  by  Manager 
Robert  Hynes  of  the  Wausau  Theatre,  Wau- 
sau,  Wis.,  for  his  campaign  on  "You're  in  the 
Army  Now." 

From  the  local  radio  station,  special  laugh 
announcements  were  made.  In  addition,  a  street 
parade  and  an  "Army  and  Civilian  Morale" 
speech  of  the  mayor  got  special  attention. 

The  parade  featured  military,  civic,  law- 
enforcement  and  youth  groups,  started  from  the 
City  Hall  and  ended  where  Showman  Hynes 
knew  it  should  end — in  front  of  the  theatre. 

Concluding  the  evening's  activities  was  a  20- 
minute  band  concert  and  the  mayor's  speech. 
Hynes  swears  the  whole  town  was  there. 


Buy  Wedding  Rings,  Get  Tickets 

Through  a  tieup  with  a  local  jewelry  store, 
couples  purchasing  wedding  rings  during  the 
run  of  the  film  were  awarded  guest  tickets  to 
"Courtship  of  Andy  Hardy"  as  a  feature  of  the 
campaign  for  the  film  put  over  by  Fred  Forry, 
Colonial,  Lancaster,  Pa. 


Roving  Photographer  Stunt 

A  "Woman  of  the  Year"  photographer 
roamed  the  streets  taking  pictures  and  handing 
out  cards  explaining  that  all  those  whose  photos 
were  posted  in  the  lobby  of  Dwight  Van  Meter's 
Strand,  Pottstown,  Pa.,  would  be  admitted  free 
to  a  showing  of  the  film. 


Free  ^Syncopation  Trailer 

A  novel  teaser  trailer  is  being  furnished 
free  of  charge  by  RKO-Radio  to  all  theatres 
playing  "Syncopation."  Designed  for  use  -as 
an  advance-of-playdate  bally,  the  trailer  an- 
nounces the  musical  numbers  of  the  All- 
American  Dance  Bands  which  appear  in  the 
picture's  big  jam-session  scenes,  and  was  de- 
signed not  to  displace  but  to  supplement  the 
regular  trailers  i«sued  on  the  picture  by  Na- 
tional Screen  Service.  Prints  are  available 
through  the  RKO  Radio  exchanges. 


It's  Bi^i 


The  1942 
Film  Year  Book- 


Exhibitors  Praise  the  1942 
Film  Year  Book  now  being  distributed 


This  year  you  have  really  done  your- 
self proud  by  producing  an  edition 
of  distinction  and  great  merit,  and 
again,  in  rendering  an  indispensable 
service  to  all  exhibitors. 

Joseph  M.  Seider 
Prudential  Playhouses 
New  York 

The  Year  Book  gives  us  as  com- 
plete a  record  concerning  our  In- 
dustry as  anything  I  know  of  and 
we  value  it  very  highly.  Allow  me 
to  congratulate  you  for  this  very 
fine  contribution  to  the  Motion 
Picture  Industry. 

M.  A.  Lightman 
MaIco  Theatres,  Inc. 
Memphis,  Tenn. 

Personally,  I  think  that  any  exhibi- 
tor who  is  fortunate  enough  to  have 
a  copy  of  the  1942  Year  Book  in  his 
possession  should  treasure  it.  I 
pride  in  it  as  much  as  the  average 
person  does  a  dictionary  and  refer 
to  it  many,  many  times,  and  find  it 
very  useful  for  reference  purposes 
to  anything  pertaining  to  the  in- 
dustry. 

Thomas  W.  Goldberg 
Walbrook,  Harford  and 
Hilton  Theatres. 
Baltimore,  Md. 


It  is  very  valuable  in  our  business 
and  is  referred  to  many  times  dur- 
ing the  year.  I  also  wish  to  con- 
gratulate you  this  year  on  your 
beautiful  1942  Edition. 

Mort  Singer 
Mort  H.  Singer 
Theatres  Corp. 

Chicago,  III. 


We  use  both  the  current  and  past 
year's  books  many  times  through- 
out the  year,  and  look  upon  them 
as  the  encyclopedia  of  the  film  in- 
dustry. 

William  C.  Hunt 
Hunt's  Affiliated 
Enterprises 

Wildwood.  N.  J. 


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Page  30 


SHOWMEN'S    TRADE  REVIEW 


May  23,  1942 


Meet  The  Stewarts 

Columbia  Comedy  73  mins. 

(Nat'l  Release,  May  28) 

AUDIENCE  SLANT:  (Family)  Entirely 
entertaining  light  comedy  of  early  marriage. 

BOX-OFFICE  SLANT:  Will  entertain 
them  when  they  get  there,  advance  draw 
falls  wholly  on  William  Holden's  pull. 

Cast:  William  Holden,  Frances  Dee,  Grant  Mitchell, 
Marjorie  Gateson,  Ann  Revere,  Ted  Graham,  Roger 
Clark,  Danny  Mummert,  Ann  Gillis,  Margaret  Hamil- 
ton, Don  Beddoe,  Mary  Gordon,  Edward  Gargan,  Tom 
Dugan,  Willie  Fung,  Chester  Clute,  Dick  Elliott. 
Credits:  Directed  by  Alfred  E.  Green.  Produced  by 
Robert  Sparks.  Screenplay  by  Karen  DeWolf,  from 
Elizabeth  Dunn's  story.  Director  of  photography, 
Henry   Freulich.     Art   Director,   Robert  Peterson. 

Plot:  Frances  Dee,  charmingly  unpredict- 
able daughter  of  a  wealthy  family,  practically 
blackmails  William  Holden,  serious  young- 
business  man,  into  marrying  her  but  only 
after  her  father  has  agreed  that  she  is  not 
to  get  a  cent  from  him.  They  override  their 
budget,  so  she  takes  a  job  as  hostess  in  a 
radio  station.  They  separate.  Later  Holden 
finds  she  has  been  working  to  help  pay  their 
debts.  Frances  trades  apartments  with  a 
neighbor,  and  when  Holden  arrives  to  make 
up  he  finds  a  man  there  pressing  his  trousers. 
Their  brawl  becomes  a  free-for-all,  ends  in 
a  trip  to  jail  and  their  reconciliation,  with 
indications  it's  just  the  start  of  another  ride 
on  the  same  merry-go-round. 

Comment:  Here  is  a  picture  which  is  en- 
tertaining all  of  the  way  through,  and  which 
possesses  four  or  five  flashes  of  fast  sophisti- 
cated wit  that  are  played  casually  enough 
and  therefore  will  bring  no  adverse  comment 
from  the  self-appointed  guardians  of  youth. 
Made  from  the  series  of  magazine  stories 
about  "Candy,"  and  with  an  ending  which 
could  easily  be  extended,  it  looks  as  though 
this  one  were  a  smart  feeler  from  Columbia 
to  see  if  a  series  about  this  young  married 
pair  will  be  profitable.  Save  for  those  who 
read  the  series  by  Mrs.  Dunn,  its  advance 
draw  will  be  largely  limited  to  William 
Holden's  popularity,  but  there  will  be  a  few 
audiences  where  the  resulting  word-of-mouth 
comment  will  not  be  favorable.  The  prom- 
inence of  a  budget  in  the  plot  makes  a  news- 
paper or  radio  tieup  regarding  local  families' 
experiences  with  living  on  a  budget  the  nat- 
ural exploitation  for  this  one.  The  duplica- 
tion of  chafing  dishes  in  their  wedding- 
presents,  particularly  in  smaller  cities,  might 
be  built  into  a  co-op  page  of  ads,  solicitin^- 
merchants  who  could  stress  the  fact  that 
gifts  bought  for  the  bride  from  their  stocks 
would  not  be  likely  to  be  duplicated. 

Catchline:  "All  the  Laughs  in  That  'First 
Year'  of  Marriage." 


Once  Upon  A  Thursday 

MGM  Comedy  65  mins. 

AUDIENCE  SLANT  (Family)  Refresh- 
ing entertainment  as  a  whole  and  a  good 
laugh-getter. 

BOX-OFFICE  SLANT:  Will  get  lots  of 
buildup  from  word-of-mouth  advertising. 

Cast:  Marsha  Hunt,  Richard  Carlson,  Marjorie 
Main,  Virginia  Weidler,  Spring  Byington,  Allyn  Joslyn, 
Frances  Drake,  Barry  Nelson,  Melville  Cooper,  Inez 
Cooper,  Sara  Haden,  Margaret  Hamilton,  Ernest 
Truex,  Cecil  Cunningham,  William  B.  Davidson,  Au- 
brey Mather,  Grady  Sutton.  Credits:  Directed  by 
Jules  Dassin.  Original  story  and  screenplay  by  Isobel 
Lennart  and  Lee  Gold.  Director  of  photography, 
Charles  Lawton.     Produced  by  Irving  Starr. 

Plot:  The  entire  social  colony  of  a  Back 
Bay   community   is   upset   when   it  learns, 


Legion  of  Decency  Ratings 

(For  Week  Ending  May  23rd) 

SUITABLE  FOR  GENERAL  PATRONAGE 

Riders  of  the  Northland  Undercover  Man 

My  Favorite  Spy 

SUITABLE  FOR  ADULTS  ONLY 

Bombs  Over  Burma  Meet  the  Stev^/arts 

Beyond  the  Blue  Horizon 


through  one  of  the  gossip  columns,  that  a 
maid  m  their  midst  is  writing  a  book  about 
them.  'I'his  girl  is  secretly  married  to  one 
of  the  socialites  and,  without  his  knowledge, 
has  written  this  book.  When  he  appears, 
after  being  away  for  a  year  and  a  half,  he 
brings  along  a  new  fiancee.  Then  things 
really  begin  to  happen,  but  everything  is 
ironed  out  to  the  satistaction  of  all  concerned. 

Comment:  'i'here's  a  lot  to  laugh  at  in  this 
one,  and  it  will  click  as  comedy  fare  on  a 
bill  shared  by  a  dramatic  subject.  The  fun 
is  good,  refreshing  entertainment  and  takes 
place  in  a  zany  household,  in  a  very  exclusive 
Back  Bay  community.  The  novel  story  idea 
about  a  maid  writing  about  the  people  she 
works  for,  will  evoke  much  of  word-of-mouth 
advertising.  There's  a  fight  scene  in  the 
girl's  room  that  will  bring  laughs  most 
everywhere  and  the  opening  sequences  will 
put  the  audience  in  the  mood  for  the  balance 
of  the  picture.  Top  honors  are  shared  by 
Marsha  Hunt  and  Richard  Carlson  and 
their  splendid  portrayals  are  closely  matched 
by  the  work  of  Marjorie  Main,  Virginia 
Weidler,  Spring  Byington  and  Barry  Nelson. 
Most  of  the  unusual  touches  are  due  to  the 
able  direction  of  Jules  Dassin.  Since  most 
of  the  scenes  are  domestic,  there's  a  natural 
tieup  with  business  places  selling  household 
conveniences.  Cooperative  newspaper  ads, 
illustrated  with  scenes  from  the  attraction, 
might  make  appeal  to  brides.  Cooking  de- 
partment of  store,  or  gas  company,  should 
cooperate  with  newspaper  space  or  windows. 

Catchline:  "If  you'll  come  QUIETLY,  we'll 
show  you  what  goes  on  in  Back  Bay  Society." 


Ships  With  Wings 


United  Artists 


Drama 


89  mins. 


(Nat'l  Release,  May  15) 


AUDIENCE  SLANT:  (Family)  Sensa- 
tional action  shots  and  stirring  war  tempos 
more  than  make  up  for  slow  moving  and 
stilted  romantic  sequences.  They'll  like  it. 

BOX-OFFICE  SLANT:  Sell  the  Fleet 
Arm  of  the  RAF  in  action.  This  one  has  the 
kind  of  stuff  they  go  out  talking  about. 

Cast:  John  Clements  Leslie  Banks,  Jane  Baxter, 
Ann  Todd,  Basil  Sydney,  Edward  Chapman,  Hugh 
Williams,  Frank  Pettingell,  Michael  Wilding,  Michael 
Rennie,  Cecil  Parker,  John  Stuart,  Frank  Cellier,  Mor- 
land  Graham,  Charles  Victor,  Hugh  Burden,  Betty 
Marsden,  George  Merritt,  John  Laurie,  Charles  Stuart. 
Credits:  Produced  by  Michael  Balcon.  Directed  by 
Sergei  Nolbandov.  Screenplay  by  Patrick  Kirwan, 
Austin  Melford,  Diana  Morgan  and  Sergei  Nolbandov. 
Associate  producer,  S.  C.  Balcon.  Art  direction  by 
Wilfred  Shingleton.  Naval  advisor,  Lt.  Commander 
J.  Reid,  R.  N.  Interior  photography  by  Mutz  Green- 
baum  and  Wilkie  Cooper.  Exterior  photography  by 
Roy  Kellino  and  Eric  Cross.  Special  eflfects  by  Roy 
Kellino,  Norman  Ough,  C.  Richardson  and  Douglas 
Woolsey. 

Plot:  A  young  lieutenant  with  Don  Juanish 
tendencies,  gets  himself  into  a  scrape  and  is 
washed  out  of  the  Royal  Navy  Air  Force 
before  the  actual  start  of  the  war.    He  is 


followed  to  an  island  in  the  Mediterranean 
(where  he  is  employed  by  a  one-ship  com- 
mercial transport  line)  by  one  of  his  girl 
friends  and  it  develops  that  the  Germans  want 
the  island  as  a  base  for  operations  against 
Greece.  The  girl  is  killed  but  he  manages  to 
reach  the  oncoming  British  fleet  and  inform 
his  old  commander  of  the  Nazi  plans  for  the 
fleet's  destruction.  Reinstated  he  flies  a 
combat  plane  in  a  daring  raid  that  circum- 
vents the  Nazi  plans  and  wrecks  havoc  on 
their  ships,  tanks,  troops  and  planes. 

Comment:  There  is  a  lot  of  footage  de- 
voted to  introducing  the  characters  and  rather 
tiresome  persiflage  and  situations  establish- 
ing- a  five-cornered  romantic  angle  that  has 
little  to  do  with  the  film  after  it  gets  under 
way.  And  it  does  get  under  way  with  a 
bang  up  series  of  sequences.  The  careful 
planning  of  the  Nazi  fifth  column  leaders  and 
the  ruthless  and  merciless  methods  they 
pursue  fill  the  gap  between  the  slow  start 
and  the  smashing  action  of  the  closing  reels. 
In  these  are  included  some  of  the  best  war 
shots  yet  to  be  recorded  on  celluloid.  The 
scenes  aboard  the  aircraft  carrier  Ark  Royal 
are  particularly  impressive  and  they  are  tied 
so  closely  to  the  story  one  loses  sight  of 
the  fact  that  a  liberal  education  is  being  re- 
ceived on  the  manner  of  attaching  torpedos 
and  bombs,  landing  and  taking  off,  as  well 
as  the  general  curriculum  of  the  men  who 
"put  'em  in  the  air."  The  smashing  of  the 
Nazi  ships,  the  air  battle  scenes  and  the  blast- 
ing of  the  big  dam  that  results  in  engulfing 
of  the  immense  Nazi  tanks,  are  the  kind  that 
will  linger  in  memory  of  audiences  for  a 
long  time.  You  can  forget  that  this  is  a 
British  made  picture.  It  really  has  what  it 
takes  to  please  an  audience.  Sell  it  as  being 
filled  with  the  biggest  kind  of  war  thrills  and 
capitalize  on  the  Greek  campaign  angle. 

Catchline:  "How  the  Nazis  go  about  it 
and — How  the  British  beat  'em  to  it!  Filled 
with  thrills  and  excitement." 


Married  An  Angel 

Musical  84  mins. 


MGM 

AUDIENCE  SLANT:  (Family)  A  wealth 
of  spectacle  and  elaborate  costumery  may 
compensate  for  rather  draggy  and,  at  times, 
tiresome  story. 

BOX-OFFICE  SLANT:  Not  up  to  ex- 
pectancy for  this  team.  Sell  the  stars  and 
cast. 

Cast:  Jeanette  MacDonald,  Nelson  Eddy,  Edward 
Everett  Horton,  Binnie  Barnes,  Reginald  Owen,  Doug- 
lass Dumbrille,  Mona  Maris,  Janis  Carter,  Inez  Cooper, 
Leonid  Kinskey,  Anne  Jefifreys,  Marion  Rosamond. 
Credits:  Produced  by  Hunt  Stromberg.  Directed  by 
W.  S.  Van  Dyke  II.  Screenplay  by  Anita  Loos,  based 
on  the  stage  success  produced  by  Dwight  Deere  Wi- 
man  of  the  musical  adaption  by  Richard  Rodgers  and 
Lorenz  Hart  of  the  play  by  Vaszary  Janos.  Director 
of  photography.  Ray  June.  Special  effects  by  Arnold 
Gillispie  and  Warren  Newcombe.  Songs  by  Rodgers 
and  Hart  with  added  lyrics  by  Bob  Wright  and  Chet 
Forrest.   Costumes  by  Motley.    Gowns  by  Kalloch. 

Plot:  A  spendthrift  Count,  whose  playboy 
antics  are  threatening  a  run  on  the  bank  he 
heads,  is  tricked  into  entertaining  a  girl  sec- 
retary from  the  institution  at  a  costume  party 
held  in  celebration  of  his  birthday.  She  ar- 
rives costumed  as  an  ansel  and  he  makes  ex- 
cuses to  leave  her  company.  He  seeks  his 
own  quarters,  goes  to  sleep,  and  dreams  that 
he  has  married  an  angel.  In  his  dream  her 
adherence  to  the  truth  and  refusal  to  observe 
the  customary  deceits  of  society  wreck  his 
plans  and  cause  no  end  of  trouble.  He  wakes 
to  find  it  all  a  dream  and  immediately  seeks 
out  the  neglected  guest  and  proposes. 

Comment:  It  may  be  that  this  reviewer 
just  lacked  an  appreciation  of  the  dialogue 


May  23,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


BLAZING  THE 
TRAIL 

for  a 

BIG  PICTURE 


lines  delivered  to  the  cadenzas  and  crescendos 
of  a  musical  score  but  somehow  or  other  this 
gave  us  the  fidgets.  No  picture  in  a  long 
tmie  has  had  the  gorgeous  costumery  and 
elaborate  settings.  The  ballroom  sequence, 
in  which  a  great  deal  of  the  action  is  pre- 
sented, is  gay,  colorful  and  eye-filling.  The 
camera  effects  in  the  dream  sequence  are 
splendidly  done  and  very  impressive,  but  it 
seemed  that  even  the  two  stars  got  tired  and 
some  of  the  closeups  emphasize  the  impres- 
sion. The  scenes  contrived  around  the 
"nothing  but  the  truth"  angle  are  amusing 
but  MacDonald  is  not  convincing  as  the  coy 
and  elusive  innocent  and  her  transition  to 
a  worldly-wise  vamp  leaves  a  lot  to  be  asked 
for.  There  is  an  absence  of  that  in-between 
type  of  performance  that  she  does  so  well 
and  the  lyrics  seem  to  be  unsuited  for  rendi- 
tion of  the  audience-pleasing  kind  on  the 
part  of  either  star.  In  the  dream  sequence 
there  are  some  shots  that  illustrate  Miss 
MacDonald's  capabilities  in  terpsichore  and, 
at  times,  are  as  revealing  of  her  feminine 
charms  as  any  bathing  beauty  parade.  Even 
the  work  of  Edward  Everett  Horton  fails  to 
make  the  comedy  situations  register.  The 
array  of  beauties  that  cluster  around  Eddy 
are  well  worth  mention. 

Catchline:  Did  you  ever  see  an  angel 
dancing — and  singing? 


MGM 


Pacific  Rendezvous 

Drama 


AUDIENCE  SLANT:  (Family)  Patriotic 
theme  and  fast-moving  story  action  will  com- 
pletely satisfy  thrill  seekers. 

BOX-OFICE  SLANT:  You'll  have  to 
hustle  to  get  them  in  but  they'll  like  this  kind 
of  hokum.  The  title  should  help. 

Cast:  Lee  Bowman.  Jean  Rogers,  Mona  Maris,  Carl 
Esmond,  Paul  Cavanagh,  Blanche  Yurka,  Russell 
Hicks,  Arthur  Sheilds,  William  Post,  Jr.,  William  Taii- 
nen,  Frederic  Worlock.  Curt  Bois,  Felix  Basch,  Addi- 
son Richards,  Edward  Fielding.  Credits:  Produced  by 
B.  F.  Zeldman.  Directed  by  George  Sidney.  Screen- 
play by  Harry  Kurnitz,  P.  J.  Wolfson  and  George 
Oppenheimer.     Director   of   photography,    Paul  V'ogel. 

Plot:  A  newspaper  correspondent  joins  i:he 
Navy  in  search  of  fighting  action  and  finds 
himself  relegated  to  a  Washington  desk  be- 
cause he  has  divulged,  to  a  girl  he  has  just 
met,  the  fact  that  he  once  authored  a  book 
about  codes.  The  Navy  needs  a  man  of  this 
experience  to  cope  with  a  spy  ring  that  is 
intercepting  messages  and  generally  creating 
havoc  with  Naval  plans.  A  series  of  happen- 
ings place  him  in  company  with  a  woman 
member  of  the  ring  and  things  come  to  a 
satisfactory  climax  with  the  spy  clique  de- 
stroyed regardless  of  the  scatter  brain  deeds 
of  the  jealous  girl. 

Comment:  This  is  pure  unadulterated 
hokum  of  the  first  order  but  it  is  all  prettied 
up  in  Naval  uniforms  and  flying  flags  to  the 
point  where  audiences  will  be  completely 
satisfied  despite  much  that  is  implausible 
and  unbecoming  the  dignity  of  the  officials 
in  Washington  responsible  for  the  safety  of 
the  overseas  transfer  of  our  arms  and  men. 
Lee  Bowman  looks  swell  in  a  uniform  and 
his  performance  alternates  according  to  the 
material  and  situations  with  which  he  has  to 
work.  Jean  Rogers  is  a  trifle  too  lame-brained 
even  for  a  supposed  Washington  socialite. 
Mona  Maris,  as  the  femme  member  of  the 
spy  ring,  is  a  veritable  eyefuU  and  rates  tops 
with  her  delineation.  The  film  has  its  mo- 
ments of  comedy,  some  of  which  are  sorely 
forced,  and  there  is  some  real  bang  up  action 
when  the  Federal  men  get  to  rounding  up 
the  Axis  aggregation.  The  picture  starts  fast 
and  maintains  good  pace  all  the  way.  We 
think  they  will  like  it.  Sell  the  spy  angle  and 
the  Navy.  You  might  even  have  heralds 
printed  in  some  simple  code  with  the  key  fur- 
nished at  the  bottom  of  the  printed  piece. 

Catchline:  The  "code"  of  the  Navy — Smack 
the  Axis. 


Buy  War  Bonds  Regularly 


FINGERS  (Col.)  Spy.  Principals:  Bruce 
Bennett,  Kay  Harris,  Edward  Norris,  George 
McKay,  Sidney  Blackmer,  John  Tyrrell,  Don 
Beddoe.  Plot:  A  small  time  gambler  is 
turned  down  when  he  tries  to  enlist  in  the 
army,  because  of  a  bad  heart.  He  becomes 
involved  in  a  police  raid,  and  when  the  police 
accuse  him  of  spy  activities,  he  sets  out  to 
clear  himself.      Director,  Lew  Landers. 

ICELAND  (20th  -  Fox)  Comedy  -  Drama. 
Principals:  John  Payne,  Jack  Oakie,  Sonja 
Henie,  Osa  Massen,  Felix  Bressart,  Sammy 
Kaye  and  his  Band.  Plot:  A  young  Ameri- 
can soldier  in  Iceland,  tries  his  "line"  on  one 
of  the  native  girls.  She  takes  him  seriously 
and  plans  their  wedding,  particularly  in  view 
of  the  fact  that  her  younger  sister,  who  wants 
to  get  married,  cannot  marry  before  her. 
The  soldier  tries  devious  ways  of  getting  out 
of  the  predicament,  but  lucky  for  him, 
realizes  he  loves  the  girl  before  it  is  too  late. 
Director,  Bruce  Humberstone. 

BLONDIE  FOR  VICTORY  (Col.)  Com- 
edy. Principals:  Penny  Singleton,  Arthur 
Lake,  Larry  Simms,  Danny  Mummert,  Jona- 
than Hale.  Plot:  Blondie  has  organized  a 
76  mins.  S^oup  of  women  called  the  Housewives  of 
America  and  all  their  time  is  spent  at  one 
meeting  or  another,  to  the  neglect  of  their 
homes  and  their  families.  The  men  work  out 
a  plan  to  make  them  disband.  Director, 
Frank  Strayer. 

MAJOR  AND  THE  MINOR  (Para.) 
Drama.  Principals:  Ginger  Rogers,  Ray  Mil- 
land,  Rita  Johnson,  Edward  Fielding,  Robert 
Benchley.  Plot:  Lack  of  money  for  train  fare 
makes  Ginger  Rogers  masquerade  as  a 
twelve-year  old.  When  the  conductor  gets 
wise  to  her  ruse,  she  hides  in  the  compart- 
ment of  a  young  Major.  Believing  her  a 
child,  he  helps  her,  even  taking  her  with  him 
to  the  Military  Institute  where  he  teaches. 
She  gets  into  plenty  of  hot  water,  before  she 
breaks  up  his  love  affair  and  marries  him 
herself.  Director,  Billy  Wilder. 

PRIVATE  BUCKAROO  (Univ.)  Comedy- 
with- music.  Principals:  Andrews  Sisters, 
Dick  Foran,  Joe  E.  Lewis,  Ernest  Truex, 
Joan  Davis,  Jennifer  Holt,  Harry  James  and 
his  band.  Plot:  Harry  James  and  his  band  are 
playing  in  a  swank  nightclub,  when  they  re- 
ceive their  Army  draft  summons.  Even  the 
Andrews  Sisters  are  included,  for  they  join 
the  USO.  The  only  unhappy  one  is  the  vo- 
calist. But  after  a  good  bit  of  complaining, 
he  meets  the  Colonel's  daughter  and  his  love 
for  her  turns  him  into  a  first-rate  soldier. 
Director,  Edward  F.  Cline. 

OVERLAND  TO  DEADWOOD  (Col.) 
Western.  Principals:  Charles  Starrett,  Rus- 
sell Hayden,  Leslie  Brookes,  Cliff  Edwards. 
Plot:  The  friendly  actions  between  a  hold-up 
man  and  the  driver  of  a  freight  wagon,  makes 
one  of  the  passengers  suspicious.  So  he  de- 
cides to  investigate  and  finds  that  the  owner 
of  one  of  the  hauling  companies  in  Dead- 
wood,  is  trying  to  run  all  competitors  out  of 
business  before  the  new  railroad  is  completed. 
He  traps  the  man  and  in  the  ensuing  fight 
the  man  is  killed.  Director,  William  Berke. 

DESTINATION  UNKNOWN  (Univ.)  Spy. 
Principals:  Irene  Hervey,  William  Gargan, 
Felix  Basch,  Sam  Levene:  Plot:  A  secret  ob- 
ject, which  a  Dutch  girl  spy  and  an  Ameri- 
can ace  are  seeking,  is  also  the  concern  of 
a  couple  of  Axis  spies.  This  object  contains 
enough  jewels  to  pay  for  a  new  Chinese  war 
shipment,  and  it  is  up  to  the  German  and 
Japanese  agents  to  prevent  its  getting 
through.  The  girl  and  the  American  get  the 
object  and  manage  to  escape,  in  spite  of  a 
breath-taking  chase  among  the  walls  of  an 
ancient  Chinese  city.   Director,  Ray  Taylor. 


THE  icy  wilds  of  America's  last 
FRONTIER  provide  a  magnificent 
SETTING  for  REPUBLIC'S  newest 
DRAMATIC  action  hit.  It's  "GIRL 
FROM  ALASKA"  and  the  cast 
INCLUDES  RAY 
MIDDLETON, 
JEAN  PARKER, 
JEROME 
COWAN, 
ROBERT 
BARRAT,  RAY 
MALA,  and 
RAYMOND 
HATTON. 
THEY  all  give 

INSPIRED  performances  in  this 
STIRRING  tale  of  conflict  and 
ADVENTURE  in  the  land  where 
NATURE  is  every  man's  enemy 
AND  only  the  strong  can 


SURVIVE.  But  there's  always  time 
FOR  romance,  and,  with  RAY 
MIDDLETON  and  JEAN  PARKER 
AS  the  young  lovers,  you  can  be 
SURE  that  the  picture  has  its 
SHARE  of  tender  moments 
AS  well  as  its  gripping  melodrama. 
ALL  in  all,  it  adds  up  to  superb 
ENTERTAINMENT  in  every 
DEPARTMENT.  Stirring  action, 
EXCITING  romance,  and  a  grand 
CAST  make  "GIRL  FROM 


ALASKA"  a  great 
SHOW  you'd  better  not 
MISS.  It's 


A  REPUBLIC  PICTURE 


SHOWMEN'S    TRADE  REVIEW 


May  23,  1942 


STR  West  Coast  Offices 


10424  Bloomfield  St. 


North  Hollywood,  Calif. 


Telephone,  Sunset  1  -6292 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Janet  Blair  Chosen  for  Title  Role  in  ' tAy  Sister  Eileen'/ 
Lesser  Back  in  Hollywood/  Warners  Prepare  'Mark  Twain' 

Chosen  from  a  large  field,  Janet  Blair  was 
selected  to  play  the  title  role  in  Columbia's 
filming  of  "My  Sister  Eileen."  This  is  the 
famous  Broadway  play  that  will  be  produced 
in  pictures  by  Max  Gordon,  with  Alexander 
Hall  directing.  The  picture  stars  Rosalind 
Russell  and  Brian  Aherne.  For  Janet  Blair 
this  role  is  a  tremendous  break  and  keeps 
pushing  her  toward  the  peak. 


Paul  Muni  is  expected  shortly  to  begin 
his  role  in  Columbia's  "The  Commandos," 
produced  by  Lester  Cowan.  The  Free  Nor- 
wegian Government  is  giving  the  producer 
full  cooperation  to  assure  authentic  detail, 
and  has  already  turned  over  valuable  footage 
smuggled  out  of  Norway. 


Producer  Arthur  Hornblow,  Jr.,  has  fin- 
ished "The  Major  and  the  Minor,"  starring 
Ginger  Rogers  and  Ray  Milland,  for  Para- 
mount. Hornblow  is  preparing  two  scripts 
for  Paramount  before  going  to  MGM  to  pro- 
duce "Quo  Vadis." 


Joe  E.  Brown  scored  a  hit  with  the  men 
of  the  Fort  Greely  Naval  Air  Station,  Kodiak, 
and  throughout  Alaska  where  he  flew  9,000 
miles  to  visit  every  camp,  base  and  outpost 
in  the  Far  North.  Joe  was  honored  in  a 
special  edition  of  the  Naval  Air  Station's 
paper,  Kodiak  Bear. 


Sol  Lesser  is  back  in  Hollywood  after  an 
eastern  business  trip,  and  is  working  on  two 
pictures  for  two  studios:  "For  the  Love  of 
Michael"  for  United  Artists  release,  and  a 
Tarzan  film  for  RKO. 


Warners  are  planning  big  things  for  "The 
Adventures  of  Mark  Twain."  With  Fredric 
March  in  the  starring  role  and  Irving  Rap- 
per directing,  Jesse  Lasky,  who  is  producing, 
recently  obtained  complete  rights  to  a  col- 
lection of  Mark  Twain  memorabilia.  The 
collection  includes  intimate  snapshots,  un- 
published letters  and  memoir  notes.  To 
"paint  the  Lily"  Lasky  went  North  to  sign 
the  champion  jumping-frog  in  the  three-day 
Calaveras  County  Jumping-Frog  Jubilee.  It 
was  Mark  Twain  who  immortalized  the  event 
by  his  story  "The  Jumping  Frog  of  Cala- 


Judy  Greets  Service  Men 

Judy  Garland  extends  greetings  to  a  group  of 
service  men  who  visited  her  during  the  production 
of  "Me  and  My  Gal"  at  the  Metro-Goldwyn- 
Mayer  studios.  Note  the  "Ah-I've-Got-You-ln- 
My-Power"  expression  on  the  man's  face  near 
Judy's  left  shoulder. 


The  soldiers  at  Fort  Riley,  Kansas,  voted 
Abbott  and  Costello  their  favorite  stars  of 
the  year.  This  is  only  a  continuing  proof  of 
the  accuracy  of  the  STR  poll  which  last  year 
showed  the  comedy  team  to  be  among  the 
all-time  leaders  in  box-office  draw. 


Paramount  has  signed  Oscar  Levant  of 
"Information  Please"  and  "Smattering  of 
Ignorance"  fame  for  the  coming  production, 
"No  Time  for  Love."  The  picture  stars 
Claudette  Colbert  and  Fred  MacMurray. 
Mitchell  Leisen  will  direct.  • 


Walter  Wanger  will  make  a  Technicolor 
picture,  "Arabian  Nights,"  on  which  produc- 
tion will  start  about  June  first.  When  its  fin- 
ished, it'll  be  released  through  Universal. 
That  will  be  the  first  Technicolor  production 
to  be  released  through  Universal  or  by  Uni- 
versal since  1930.  The  old  order  changeth. 


20th-Fox  bought  a  song  called  "It  Hap- 
pened, It's  Over,  Let's  Forget  It,"  to  be 
sung  by  Joan  Valerie  in  "Twelve  Men  in 
a  Box."  The  song  is  by  Leo  Robin  and  Ralph 
Rainger,  but  if  we  can  add,  and  we  think 
two  and  two  are  four,  it  sounds  very  much 
like  there's  a  jury  in  that  box  and  a  divorce 
in  the  song. 


Pare  Lorentz,  the  writer-director-producer 
who  is  to  shoot  "Name,  Age  and  Occupa- 
tion" for  RKO-Radio  searched  for  a  long 
time  for  a  leading  lady  and  finally  settled 
on  Frances  Dee.  We  could  have  told  him 
about  Miss  Dee  a  long  time  ago.  The  cast 
includes  Robert  Ryan,  Erford  Gage  and 
Dudley  Digges,  all  from  the  legitimate  stage. 
The  publicity  release  says  Miss  Dee  is  the 
inspirational  type  ...  to  encourage  a  typical 
American  husband.  And  we  thought,  and 
think,  Miss  Dee  is  a  fine  actress. 


"Slapsy  Maxie"  Rosenbloom  will  head  the 
adult  players  who  will  appear  with  the  "East 
Side  Kids"  in  their  next  Monogram  feature 
called  "Smart  Alecks."  Sam  Katzman  pro- 
duces and  Wallace  Fox  directs. 


Darmour  Studios  has  been  working  on  the 
third  of  this  seasons  EUery  Queen  stories, 
■'Ellery  Queen  Across  the  Atlantic."  With 
William  Gargan  in  the  title  role,  a  cast  of 
long-known  actors  includes  Margaret  Lind- 
say, Charley  Grapewin,  James  Burke,  Gilbert 
Roland,  Sig  Ruman,  Rose  Hobart  and  Minor 
Watson.  The  director  is  James  Hogan.  Mean- 
while the  story  for  the  fourth  of  the  series 
to  go  before  the  cameras  in  August  is  now 
being  written. 


Don  Ameche's  option  has  been  renewed  by 
20th-Fox  for  six  more  years.  He  has  been 
with  them  longer  than  any  other  actor  on  the 
lot. 


'Witch'  Comes  Back 

In  this  scene  from  Paramount's  forthcoming 
film,  "I  Married  a  Witch,"  Veronica  Lake,  who 
plays  the  part  of  a  witch  turned  into  human  form, 
comes  back  to  Fredric  March's  apartment  after 
he  had  left  her  at  the  hospital  in  what  he  thought 
was  a  critical  condition.  Robert  Benchley  heads 
supporting  cast. 

Tremendous  Critic  Turnout  for 
Academy  Short  Subjects  Preview 

What  seems  likely  to  have  been  one  of  the 
largest  turnouts  of  motion  picture  critics  to 
attend  any  type  of  film  preview  greeted  the 
first  monthly  Academy  short-subjects  preview. 

Studio  publicity  departments  ran  at  white 
heat  in  order  to  get  the  fullest  possible  attend- 
ance at  the  showing  of  14  reels  of  varied  short 
subjects.  All  producers  are  working  to  stimu- 
late the  trend  of  exhibitors  toward  using  more 
shorts  instead  of  second  features. 


Columbia  Buys  'My  Client  Curley' 

Columbia  has  completed  negotiations  for  pur- 
chase of  the  Norman  Corwin  prize  play,  "My 
Client  Curley"  which  created  a  furore  when 
presented  over  CBS  two  years  ago.  It  is  planned 
as  a  Gary  Grant  vehicle  and  the  studio  intends 
to  conduct  a  country-wide  search  for  a  boy  to 
play  the  character  of  "Stinky."  The  story  has 
a  novel  plot,  built  around  a  dancing  caterpillar 
that  becomes  a  radio,  movie,  and  stage  sensa- 
tion. Columbia  is  trying  to  bring  Corwin  to 
the  Coast  to  do  the  screenplay  for  Producer 
Louis  Edelman. 


Wood  Re-starts  'Bell'  in  June 

Producer-Director  Sam  Wood  will  put  Ernest 
Hemingway's  "For  Whom  the  Bell  Tolls"  be- 
fore the  cameras  at  Paramount  some  time  in 
June.  December  1st  has  been  set  as  the  release 
date.  Wood  has  already  shot  25,000  feet  of  bat- 
tle exteriors  in  the  mountains. 


To  Save  Rubber  and  Gas 

The  studios  have  established  a  central  point 
for  joint  pickups  and  deliveries.  By  coordinating 
their  requirements  and  the  available  services, 
it  is  calculated  that  the  industry  will  save  at 
least  35  per  cent  of  the  mileage  normally  cov- 
ered by  their  trucks  and  cars. 


May  23, 1942 


SHOWMEN'S    TRADE  REVIEW 


Page  33 


HOLLYWOOD 
STUDIO 
ROUND-UP 


This  week's  list  of  pictures  started  in  pro- 
duction are  as  follows: 


COLUMBIA 

ELLERY  QUEEN  (Temporary  Title)— Principals : 
William  Gargan,  Margaret  Lindsay,  Charley  Grape- 
win.    Director.   James  Hogan. 

LUCKY  LEGS — Principals:  Jinx  Falkenburg,  Russell 
Hayden.  Kay  Harris,  William  Wright.  Director, 
Charles  Barton. 

MY  SISTER  EILEEN — Principals:  Rosalind  Russell, 
Brian  Aherne,  Janet  Blair.    Director,  Alexander  Hall. 

~MGM 

WAR  AGAINST  MRS.  HADLEY—Principals :  Ed- 
ward Arnold,  Fay  Bainter,  Spring  Byington.  Director, 
Harold  Bucquet. 

MONOGRAM 

HOT  RUBBER — Principals;  Rochelle  Hudson,  Ricardo 
Cortez.    Director,  Harold  Young. 

PRODUCERS 

A  YANK  IN  LIBYA — Principals:  H.  B.  Warner, 
Joan  Woodbury,  Walter  Woolf  King.  Director,  Albert 
Herman. 

BABY  FACE  MORGAN— Principals :  Mary  Carlisle, 
Richard  Cromwell,  Robert  Armstrong.  Director,  Ar- 
thur Dreifuss. 

REPUBLIC 

SONS  OF  THE  PIONEERS  —  Principals:  Roy 
Rogers,  George  "Gabby"  Hays.  Assoc.  Producer- 
Director.  Joseph  Kane. 

HI  NEIGHBOR— Principals:  Lulu  Belle  &  Scotty, 
Vera  Vague,  Pappy  Cheshire.  Director,  Charles  La- 
ment. 

20th  CENTURY-FOX 

CAREFUL  SOFT  SHOULDER— Principals :  Vir- 
ginia Bruce,  James  Ellison,  Sheila  Ryan.  Director, 
O.  H.  P.  Garrett. 

LITTLE  TOKIO — Principals:  Brenda  Joyce,  Preston 
Foster.   Director,  Eugene  Ford. 

MAN  IN  THE  TRUNK— Principals :  Lynne  Roberts, 
George  Holmes,  Raymond  Walburn.  Director,  Mal- 
colm St.  Clair. 

UNIVERSAL 

BOSS  OF  HANGTOWN  MESA— Principals :  Johnny 
Mack  Brown,  Fuzzy  Knight.    Director,  Joseph  Lewis. 

WARNER  BROTHERS 

GENTLEMAN  JIM  CORBETT— Principals :  Errol 
Flynn,  Alexis  Smith.    Director,  Raoul  Walsh. 

TITLE  CHANGES 

"I  Want  To  Dance"  (Univ.)  now  "Give  Out, 
Sisters" 

Warner  Signs  Goulding 

Edmund  Goulding  signed  a  new  long-term 
contract  with  Warner  Bros.,  and  left  for  a 
month's  vacation  in  the  east  before  starting  to 
direct  "Old  .Acquaintance."  The  story  will  be 
scripted  by  Lenore  Cof¥ee,  and  will  star  Bette 
Davis.  Henry  Blanke  will  produce.  Goulding, 
who  has  been  megging  at  Burbank  for  six  years, 
was  responsible  for  such  films  as  "That  Cer- 
tain Woman,"  "White  Banners,"  "Dark  Vic- 
tory" and  "Constant  Nymph."  The  latter  stars 
Charles  Boyer  and  Joan  Fontaine. 


Monogram  Expanding  Studio 

Predicting  sales  for  1942-43  of  $10,050,000, 
and  an  advance  of  $4,000,000  over  its  1937  budget, 
Monogram  officials  told  franchise  holders  that 
the  expansion  program  includes  an  investment 
of  $500,000  for  additions  to  the  studio  property, 
with  a  sound  stage  costing  $100,000.  An  inter- 
esting note  was  the  fact  that  the  company's 
policy  of  engaging  stars  for  single  pictures  will 
lead  to  the  signing  of  a  large  number  of  stars 
during  the  year 


Air  Corps  Hero  Visits  Set 

Captain  Hewitt  T.  Wheless  (right).  Army  Air 
Corps  hero,  visits  Associate  Producer  John  Sis- 
trom  on  the  set  of  Paramount's  forthcoming  pro- 
duction, "Wake  Island."  The  picture,  directed 
by  John  Farrow,  is  a  factual  account  of  the  stand 
made  by  the  U.  S.  forces  at  the  Pacific  outpost. 


Dear  Mr.  Exhibitor's  Wife: 

Instead  of  taking  you  with  me  to  one  of  the  studios, 
this  week,  I'd  like  to  tell  you  Hollywood's  answer  to 
the  war  effort. 

For  instance,  I  found  out  that  the  Hollywood  product 
won't  suffer  any  loss  of  eye-appeal.  You  see,  as  the 
style  center  of  the  world,  it  was  up  to  them  to  find  a 
way  to  pitch  in,  all  in  the  line  of  patriotic  duty  .  .  . 
and  they've  certainly  answered  the  call. 

Up  to  now  costumes  were  made  in  advance,  and  if 
certain  scenes  were  eliminated  from  the  picture,  these 
costumes  were  wasted.  Now,  however,  the  costumes 
are  made  the  night  before,  for  the  next  day's  shooting, 
and  wlien  they're  finished  using  them,  instead  of  selling 
them  to  the  stars,  as  they  did  in  the  past,  they're 
taken  apart  and  the  material  is  used  again. 

Right  up  to  the  minute,  especially  for  us  women 
who  anticipate  using  bicycles  from  now  on — what  with 
rationing  and  tire  shortage — is  the  new  "bicycle  cos- 
tume" designed  for  Ginger  Rogers  in  her  coming 
Paramount  pictiu-e  "The  Major  and  the  Minor."  It 
consists  of  a  sleeveless  blue  sweater,  embroidered  in 
a  tick-tock  design,  worn  over  a  white  blouse.  With 
this  are  a  blue  flannel,  flared  skirt;  knee  length  cotton 
socks  and  brown  oxfords.  A  bandanna  over  the  hair 
completes  the  costume.  Sounds  sensible  and  practical 
for  all  of  us,  doesn't  it? 

I'd  also  been  wondering  what  the  stars  were  going 
to  do  about  stockings.  It  seemed  to  me  they  would 
have  the  correct  answer,  and  I  was  right,  for  they've 
decided  to  use  body  makeup  on  their  legs.  This,  of 
course,  will  only  be  necessary  until  they  get  a  good 
coat  of  tan. 

I  had  a  hunch  that  you'd  find  these  things  as  inter- 
esting as  I  did,  so  I  decided  to  pass  up  our  weekly 
trip  to  give  you  these  items. 

If  you're  with  me  in  the  weeks  that  follow,  we'll 
make  a  complete  tour  of  the  studios.  So  try  and 
join  me  next  week. 

Ann  Lewis 


McCarey  Testing  Elderly  Actresses 

Producer-Director  Leo  McCarey  is  testing 
three  elderly  character  actresses  for  the  role  of 
an  old  French  refugee  in  "Once  Upon  a  Honey- 
moon," which  he  is  preparing  at  RKO.  McCarey 
wrote  the  story  together  with  Sheridan  Gibney. 


AROUND 
HOLLYWOOD 

We  dropped  in  at  the  office  of  Edward  Arnold 
and  discovered  that  that  worthy  gentleman  plays 
up  the  Motion  Picture  Committee,  which  he 
represents,  and  allows  his  own  expansive  per- 
sonality to  fall  into  the  background  of  that  com- 
mittee. We  know  some  people  who  would  do 
the  reverse,  and  use  the  committee  to  push 
tliemselves. 


Over  at  Universal  there  are  five  pictures 
shooting.  We  wandered  onto  the  lot  where 
Eddie'  Cline  is  directinq  "Give  Out  Girls"  zvith 
the  Andrews  Sisters,  Grace  McDonald,  Dan 
Dailey,  Jr.,  Charley  Butterworth  and  others. 
Eddie,  no  longer  a  youngster ,  ivalks  around  zvith 
an  old  Panama  hat  sitting  on  the  back  of  his 
head,  and  a  toothpick  in  his  mouth,  kidding 
everybody.  Tongue  in  cheek,  he  questioned  the 
meaning  of  a  phrase  used  in  the  picture  "the 
pot  calling  the  kettle  black."  He  told  the  script- 
ers  that  that's  ivhat  comes  of  going  to  college. 
He  knew  about  "coals  to  Nezvcastle,"  but  he 
figures  the  new  scripters  must  be  high  class  guys 
zvho  zvcnt  to  college  and  aren't  allowed  to  do 
the  stuff  everybody  would  understand. 


On  the  next  lot  we  saw  the  Invisible  Agent 
being  invisible.  A  prop  man  up  on  a  catwalk 
holds  a  stick  with  wires  attached  and  a  piece  of 
chicken  idling  at  the  end  of  the  wires.  The 
chicken  had  to  be  lifted  from  the  plate  on  a 
table  and  brought  over  to  a  chair.  The  Invisible 
Agent  is  supposed  to  be  carrying  this  chicken 
so  when  it  gets  to  the  chair  where  the  guy  sits, 
another  prop  man  pulls  some  wires  that  depress 
the  cushions  of  the  chair.  Next  time  you  ex- 
hibitors have  a  customer  come  up  to  you  and 
asks,  if  you  knew  every  detail  about  the  making 
of  a  picture,  "How  do  they  do  it?,"  you  can 
tell  him  they  have  a  bug  juice  that's  sprayed 
over  the  Agent  and  he  becomes  invisible  long 
enough  to  shoot  the  scene.  Incidentally,  they 
went  over  that  chicken  moving  scene  so  many 
times  I  bet  the  prop  man  had  to  be  carried  home. 
And  the  chicken?  He  must  be  the  one  that 
runs  around  with  his  head  chopped  of¥.  The  boys 
think  that  Ilona  Massey,  who  stars  in  the  pic- 
ture, is  a  beautiful  creature. 


Claudette  Colbert  Signed  by 
RKO  to  Three-Year  Contract 

Signing  of  Claudette  Colbert  to  a  three-year 
contract  calling  for  one  picture  a  year  was 
announced  this  week  by  RKO-Radio. 

Miss  Colbert's  first  picture  under  the  pact 
will  be  "China  Sky,"  ill  which  she  will  appear 
in  the  leading  role  as  an  American  doctor. 

The  film  is  a  screen  adaptation  of  the  novel 
by  Pearl  S.  Buck  which  ran  serially  in  Collier's 
magazine  a  few  months  ago. 


Relief  Fund  Gets  Pledges 

The  Motion  Picture  Relief  Fund  received 
296  new  weekly  salary  pledges  from  film  indus- 
try artists  and  workers  during  the  four-month 
period  from  January  1st  through  April  30th. 
The  total  for  the  past  six  months  is  now  424. 
The  voluntary  pledges  are  for  one  half  of  one 
per  cent  deductions  from  weekly  earnings. 


Skirball  Forms  New  Company 

Jack  Skirball.  formerly  associated  \yith  Frank 
Lloyd  Productions,  has  formed  a  new  company : 
Jack  Skirball  Productions.  The  new  outfit  will 
release  through  Universal,  and  has  announced 
the  retention  of  Alfred  Hitchcock  to  direct  its 
first  picture. 


Page  34 


S  H  O  W      E  X  •  S    TRADE  REVIEW 


May  23,  1942 


ASTOR  PICTURES  I  /p  /        4     f?     I         4  H 

•OiuZLfmJ  hu&fect  ReoieuM 


DISTRIBUTED  BY  — 


Albany   

Ben  Smith 

Boston   

Northeastern 

Buffalo   

 Pam-0 

Astor-Atlanta 

 Elnian 

.  . .  .PoDular 

Cleveland   

Imnerial 

Denver   

Coraraercial 

Liberty-Omaha 

Detrnit 

 Allied 

Kansas  City 

.  . .  .>iaiestit 

Los  Angeles  .  . . 

....  .Majestic 

Milwaukee   .^stor 

Minneanolis   P.  R.  C. 

.New  Haven   . 

Sam  Levine 

>'ew  Orleans  .\stor 

New  York   

.\3tor-Kerman 
Oklahoma  City  

.\stor-Dallas 

Omaha   Liberty 

Philadelphia   .\st'ir 

Pittsburgh   Crown 

St.  Louis  Variety 

Salt  Lake  City  

Commercial-Denver   

San    Francisco  .\stor 

Seattle   Princinal 

Washington   Peerless 


Pete  Smith's  Scrapbook     (Very  Good) 

MGM  (S368)  Pete  Smith  Specialty  No.  8 

9  mins. 

This  is  a  trip  back  through  the  ten  or  more 
years  that  Pete  Smith  has  been  narrating  for 
these  interesting  subjects  with  the  highlights 
of  each  used  to  form  a  delightful  hodgepodge 
proper!}'  accented  by  the  accompanying  smart 
cracks  of  the  narrator.  Champions  in  the  fields 
of  archery,  golf,  bowling,  billiards,  acrobatics 
and  table  tennis  are  shown  e.\:ecuting  their  most 
difficult  specialties. 


(Good) 

10  mins. 


Soaring  Stars 

MGM  (M334)  Miniature  No.  4 

A  pleasing  plot  surrounding  the  search  for  a 
bracelet,  lost  by  Ruth  Hussey  at  an  air  meet, 
adds  to  the  enjoyment  of  this  reel  dealing  with 
the  adventures  of  Sally  Payne  and  Hilary  Treen 
when  they  go  seeking  star  autographs  and  find 
themselves  inadvertently  taking  part  in  a  bomb- 
ing contest.  Edmund  Lowe,  Gail  Patrick,  Joe 
E.  Brown  and  other  celebrities  appear  as  spec- 
tators. B.  Wrangell  directed. 


Further  Prophecies  of  Nostradamus 

(Very  Good) 

MGM  (M335)  Miniature  No.  5  11  mins. 

In  this  reel  Carey  Wilson  proves  that  Nostra- 
damus is  not  a  mere  figment  of  his  own  imagina- 
tion by  reproducing  photostats  of  the  original 
book  that  now  rests  in  some  hidden  archive 
along  with  other  treasured  literature  of  England. 
The  actual  text,  in  original  form,  of  the  pre- 
dictions of  the  ancient  student  are  reproduced 
and  interpreted  in  line  with  the  present  world 
conflict,  it's  eventual  outcome  and  the  much 
discussed  post-war  period  that  is  to  follow.  D. 
Aliller  handled  the  megaphone. 


The  Woman  in  the  House  (Unusual) 

MGM  (K384)  Passing  Parade  No.  4   11  mins. 

The  strange  case  of  a  woman  who,  when  her 
sweetheart  met  an  untimely  death  following  a 
lover's  quarrel,  developed  Anthrophobia — fear 
of  people — is  interestingly'  recounted  in  this 
latest  John  Nesbit  release.  Briefly  touching  her 
mode  of  existence  during  forty  years  of  self 
imposed  confinement  in  a  shambling  house  of 
an  English  village,  the  film  proceeds  to  show 
how  Hitler's  reign  of  terror  brought  about  the 
remedy  for  the  strange  malady  while  she  was 
occupant  in  an  air  raid  shelter.  Sammy  Lee  di- 
rected. 


Little  Gravel  Voice  (Amusing) 

MGM  (W348)  Cartoon  No.  8  8  mins. 

This  technicolor  subject  treats  with  the  ad- 
ventures of  a  little  burro  whose  strident  vocal 
emissions  deprive  him  of  the  friendship  and 
companionship  of  the  other  animals  that  fre- 
quent the  woods.  The  arrival  of  the  big  bad 
wolf  on  the  scene  is  creating  havoc  with  the 
smaller  animals  when  the  burro's  braying  man- 
ages to  scare  the  wolf  away  from  his  prey.  The 
rescued  animals  show  their  apprciation  by  ad- 
mitting him  to  their  assembly — after  tying  his 
long  ears  across  his  mouth  to  act  as  a  gag. 
Rudolph  Ising  supervised. 


3  Timelies'  Coming  Up 

Short  subject  production  at  Warner  Bros,  is 
heavy  these  days.  Three  timely  shorts  are  com- 
ing: "Special  Delivery,"  a  2-reeler  in  Techni- 
color with  B.  Reeves  Eason  directing;  "Sniflrer 
Soldiers,"  a  story  about  trained  police  dogs, 
directed  by  Del  Frazier ;  and  "A  Ship  Is  Built," 
merchant  marine  storv. 


.  .  NEWSREEL    SYNOPSES  .  . 


( Rt'leascd  Saturday,  May  23) 

MOVIETONE  (Vol.  24,  No.  74) — Cripps  in  India; 
English  and  Italian  swap  prisoners;  Prisoners  ex- 
ciianged  at  Cairo;  Henderson  urges  price-control  co- 
operation; New  Archbishop  of  Canterbury;  Admiral 
l^eahy  recalled  from  Vichy;  Princess  Elizabeth; 
Winchell  hails  Hollywood  Victory  Caravan  tour;  Hair 
style.;  Holland,  Mich.,  celebrates;  Doolittle  honored 
for  Tokyo  bombing. 

PARAMOUNT  (No.  77) — High  school  boys  sign  for 
farm  work;  Trapeze  artists  perform;  Victory  cordages; 
Price  ceiling  goes  into  effect;  Princess  Elizabeth; 
Gandhi  asks  British  withdrawal  from  India;  Cripps 
in  India;   Doolittle  honored  for  Tokyo  bombing. 

PATHE  (Vol.  13,  No.  77) — Doolittle  honored  for 
Tokyo  bombing;  Cripps  in  India;  Aluminum  plant 
wins  "E";  English-Italian  prisoners  swapped;  New 
Archbishop  of  Canterbury;  Princess  Elizabeth;  Hawaii 
celebrates  lei  day;  U.  S.  planes  patrol  Guatemala. 

UNIVERSAL  (Vol.  15,  No.  86) — Second  front 
planned;  Cripps  in  India;  New  Archbishop  of  Canter- 
bury; Price  ceiling  goes  into  effect;  Donald  Nelson 
gets  degree;  Red  Cross  benefit  in  Correa ;  Navy  trains 
gunners  for  merchant  ships;  U.  S.,. planes  patrol 
Guatemala;   Doolittle  honored  for  Tokyo  bombing. 

NEWS  OF  THE  DAY  (Vol.  13,  No,  272) — Doolittle's 
Tokyo  raid;  Train  ship  gunners;  Gandhi  meets  Cripps; 
Princess  Elizabeth;  Price  ceiling;  New  Archbishop  of 
Canterbury;  Stamp  corsages;  Flower  Day  in  Honolulu. 

(Released  Wednesday,  May  20) 

MOVIETONE  (Vol.  24,  No.  73) — R.A.F.  raids 
Lubeck  and  Rostock;  Civilian  bombing  of  Bath  by 
Germans;  U.  S.  nurses  with  A.E.F.  in  Australia; 
Submarine  brings  gold  from  Corregidor;  Marines 
train  with  barrage  balloons  in  South  Carolina;  U.  S. 
censors  mail  for  foreign  ports;  Mrs.  William  Hobby 
becomes  Director  of  U.  S.  Women's  Army  Auxiliary 
Corps;  Gen.  and  Mme.  Chiang  Kai-Shek  look  over 
a  sector  of  battlefront;  1,250,000  take  part  in  I  Am 
An  American  Day  ceremonies  in  New  York. 


NEWS  OF  THE  DAY  (Vol.  13,  No.  271)— R.A.F. 
blasts  Germany  in  spring  offensive;  Gen.  Chiang  Kai- 
Shek  in  Burma  as  British  make  last  stand;  U.  S. 
censors  mail  for  foreign  ports;  Movie  industry  launches 
Army-Navy  Relief  Drive  (except  Boston)  ;  More  U.  S. 
troops  arrive  in  Australia  (except  Cincinnati  and 
Cleveland)  ;  Submarine  brings  gold  from  Corregidor 
(except  Cincinnati  and  Cleveland)  ;  1,2.50,0000  take 
part  in  I  Am  An  American  Day  ceremonies  in  New 
York;  Boston  parade  celebrates  holiday  (Boston  only); 
Mrs.  William  Hobby  becomes  Director  of  U.  S. 
Women's  Army  Auxiliary  Corps;  U.  S.  nurses  with 
A.E.F.  in  Australia;  Ohio  State  captures  Big  Ten 
title   (Cincinnati  and  Cleveland  only). 

PARAMOUNT  (No.  76)— R.A.F.  raids  Lubeck  and 
Rostock;  Halifax  fighter-bombers  roll  off  mass  pro- 
duction lines  in  England;  Vacation  time  at  the  Bronx 
Zoo :  Detroit  chimpanzees  don  helmets  for  guerilla 
(gorilla)  warfare;  U.  S.  censors  mail  for  foreign  ports; 
Mrs.  William  Hobby  becomes  Director  of  U.  S. 
Women's  Army  Auxiliary  Corps;  Chinese  armies  in 
action  under  U.  S.  General  Stillwell;  Gen.  Chiang  Kai- 
Shek  and  Mme.  Chiang  visit  battlefields;  Convoys  of 
Amcrican-mafde  arms  and'  supplies  reach  Suez  Canal; 
Nation  marks  I  Am  An  American  Day  in  San  Fran- 
cisco, Chicago,  Boston,  New  York. 

PATHE  (Vol.  13,  No.  76) — R.A.F.  blasts  Germany  in 
spring  offensive;  England's  King  and  Queen  see  ruins 
of  bombed  Bath;  Gen.~  Chiang  Kai-Shek  in  Burma; 
Convoys  of  American-made  arms  and  supplies  reach 
Suez  Canal;  U.  S.  censors  mail  for  foreign  ports;  New 
shipload  of  U.  S.  troops  arrives  in  Australia;  Sub- 
marine brings  gold  from  Corregidor;  Mrs.  William 
Hobby  becomes  Director  of  U.  S.  Women's  Army 
■Auxiliary  Corps;   Ohio   State  captures  Big  Ten  title. 

UNIVERSAL  (Vol.  15,^  No.  85)— R.A.F.  blasts  Ger- 
many in  spring  offensive'; "  Cruiser  Mobile  launched  at 
Newport  News,  Va. ;  Ships  sunk  in  St.  Lawrence 
River;  New  shipload  of  U.  S.  troops  arrives  in  Aus- 
tralia; Submarine  brings  gold  from  Corregidor;  U.  S. 
censors  mail  for  foreign  ports;  Mrs.  William  Hobby 
becomes  Director  of  U.  S.  Women's  Army  Auxiliary 
Corps;  Gas  rationing  cuts  traffic;  1,250,000  take  part 
in  I  Am  An  American  Day  ceremonies  in  New  York. 


May  23.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


PRESENTS 


TREASURE  HUNT 


A  MONTHLY 


FEW  are  the  theatremen  who 
haven't  from  time  to  time 
staged  a  "treasure  hunt"  as 
an  exploitation  effort.  It's  an  old 
and  honored  stunt,  and  has  sold 
many  a  ticket.  We  now  could  take 
a  tip  from  the  old  treasure  hunt 
with  results  that  would  be  amaz- 
ing in  the  collective  returns  by  a 
good  rummaging  of  all  parts  of 
the  theatre,  but  particularly  the 
projection  room.  The  hunt,  of 
course,  would  be  for  pieces  of  film, 
first  and  primarily  —  film  that 
could  be  turned  over  for  salvage. 
For  film — to  borrow  a  phrase  from 
the  oil  industry — "is  ammunition 
— use  it  wisely." 

One  of  the  biggest  jobs  the  in- 
dustry as  a  whole  is  girding  to  do 
under  its  pledge  to  save  materials 

needed  for  arms-building  and  the  war  effort,  is  to  scrap 
more  film  than  in  the  past.  Many  valuable  materials 
are  made  from  the  scrap  film — an  important  one  is 
lacquer,  which  is  needed  to  paint  guns,  tanks  and  a 
multitude  of  weapons. 

How  much  film  there  is  lying  around  in  theatres 
throughout  the  country,  nobody  has  even  tried  to  esti- 
mate. But  those  short  ends,  trailer  clips,  footage  made 
up  for  special  purposes,  might  make  a  sizeable  heap  of 
grist  for  the  salvage  mills  to  turn  out  needed  substances. 
That  scrap  should  be  gotten  into  the  fight  for  Victory. 

Beyond  the  amount  of  scrap  film  that  could  be 
amassed  for  the  scrap  pile,  however,  would  be  the  dis- 
covery of  ways  and  means  of  preventing  such  waste 
as  permitted  this  amount  of  neglected  film  clips  to  lie 
around.  You'll  be  wondering  how  come  so  much  stuff 
could  have  been  allowed  to  accumulate,  and  it  won't 
take  much  investigation  or  deduction  to  discover  that 
there  are  any  number  of  little  practices  which  if  elimi- 
nated will  prevent  unnoticed  junk  piles  to  accumulate 
in  nooks  and  crannies  about  the  theatre. 


Section 

THEATRE 


.UIPMENT 

and 

MAINTENANCE 


Those  film  cans — how  about  digging  them  all  out 
from  under  tables,  or  dark  corners  in  closets  and  rooms 
around  the  theatre.  These  metal  cans  are  needed.  Get 
'em  back  into  circulation  or  into  the  salvage  bins  upon 
which  factories  will  draw  for  metals. 

In  both  the  matter  of  film  and  cans,  arouse  yourself 
and  your  entire  staff  to  the  consciousness  ;6f  the  value 
of  film  and  cans — in  order  that  the  most  careful  han- 
dling to  prevent  damage  either  to  film  or  containers 
will  become  a  subcgjiscious  practice  evidencing  itself 
in  every  motion  thfioperators  or  porters  make  when 
they  handle  the  prdWict  that  comes  into  your  show- 
house  for  the  entertainment  of  the  public  and  the  profit 
of  your  operation. 

Remember — the  more  that  is  turned  back  into  manu- 
facture the  more  you  and  your  fellow  theatre  operators 
can  expect  in  -supplies  both  of  motion  pictures  and 
equipment  materials  with  which  to  keep  the  theatre 
open  and  the  cash  registers  ringing.  Make  your  thea- 
tre's slogan  for  the  duration:  "Waste  nothing,  and  we'll 
/want  nothing  to  keep  us  working  at  our  jobs." 


Page  36 


SHOWMEN'S    TRADE  REVIEW 


May  23,  1942 


New  Harris  Theatre  a  Memorial  to  Picture  Pioneer 


/  P.  Harris  Is  Name  of  New 
DeLuxe  Pittsburgh  Picture 
Playhouse  Recently  Opened 

Dedicated  to  the  pioneer  whom  the  industry 
credits  with  having  given  the  world  the  first 
motion  picture  theatre,  the  Harris  Amusement 
Companies,  operating  theatres  in  Pittsburgh, 
has  given  that  city  one  of  what  may  be  regarded 
the  last-for-the-duration  new  de  luxe  motion 
picture  playhouses. 

The  theatre  bears  the  name  J.  P.  Harris  The- 
atre, and  represents  an  entirely  new  structure, 
though  in  actuality  it  has  been  reconstructed 
on  the  site  of  the  Alvin  Theatre  which  the  Har- 
ris company  operated  and  which  was  practically 
demolished  over  a  year  ago  following  collapse 
of  the  roof  of  the  old  building. 

The  new  T.  P.  Harris  Theatre  opened  early 
in  April,  and  now  stands  as  a  memorial  to  the 
late  John  P.  Harris,  founder  of  the  company. 
Its  construction  involved  an  investment  of  more 
than  a  half-million  dollars.  The  seating  capacity 
of  the  theatre  is  2500  odd ;  with  the  chairs,  as 
with  all  the  equipment  and  furnishings,  repre- 
senting examples  of  the  most  modern  design. 

Among  the  features  of  design  and  equipment 
are  the  following : 

Indirect  lighting  and  dazzling  color  have  been 
blended  to  give  richness  and  beauty.  The  Murals 
in  the  "Eleanor  Lounge"  were  painted  by  Wil- 
liam Riseman,  of  the  decorating  firm  of  Dobesh 
and  Riseman  of  Boston  and  New  York  City. 

Hearing  Aids  are  available  for  the  hard  of 
hearing.  This  service  is  without  charge.  The 
J.  P.  Harris  is  the  only  theatre  in  Pittsburgh 
equipped  with  this  advanced  feature. 

Summer  and  winter  air-conditioning  assures 
the  patron  clean,  fresh  air  at  all  times. 

New  and  more  perfect  sound  system  and 
acoustically  treated  walls  and  ceiling  give  "The 
Perfect  Theatre"  lifelike  sound  projection. 

Public  address  system  throughout  foyers,  pub- 
lic rooms  and  auditorium  provide  favorite  radio 
programs,  Presidential  speeches  or  latest  news. 

The  Harris  Amusement  Companies  operate 
a  circuit  of  theatres  in  Pittsburgh  and  other 
Pennsylvania  cities  and  towns,  and  have  inter- 
ests in  theatres  in  Ohio  and  West  Virginia. 
General  Manager  of  the  company  is  John  H. 
Harris,  who  as  National  Chief  Barker  and  one 
of  the  11  charter  members  of  the  Variety  Clubs 
of  America,  is  noted  both  as  a  showman  and 
a  leader  in  a  movement  which  has  won  national 
recognition  as  one  of  the  most  effiicient  charity 
and  welfare  organizations  in  the  country. 

The  company  carries  on  the  tradition  of  its 
founder  and  enjoys  the  distinction  of  being  the 
oldest  theatre  operating  company  in  the  world. 
The  theatre  whose  operation  started  this  tradi- 
tion was  among  the  first  to  show  a  motion  pic- 
ture. This  was  the  Avenue  Theatre,  which 
Senator  Harris  and  his  partner  and  brother-in- 
law  Harry  Davis  owned  in  1897.  Eight  years 
later  they  opened  the  "Nickelodeon"  theatre,  a 
playhouse  converted  to  show  motion  pictures 
only  as  a  complete  theatrical  program  from  a 
vacant  store  on  Smithfield  St.,  Pittsburgh.  The 
Pennsylvania  Historical  Society  has  marked  this 
location  with  a  bronze  tablet  on  the  present 
building  to  commemorate  the  first  "all  movie 
house." 


Colorful  decoration  is  accented  by  indirect  light- 
ing to  make  the  auditorium  of  the  J.  P.  Harris 
Theatre,  Pittsburgh,  a  "showhouse"  in  the  best 
popular  significance  of  that  term.  The  stage  and 
proscenium  treatment  are  sfiown  in  the  photo 
at  top  left.  Center  photo  gives  a  view  of  the 
auditorium  as  seen  from  the  stage.  The  lower 
photo  gives  a  general  view  of  the  Eleanor  Lounge 
— named  in  honor  of  Mrs.  John  P.  Harris,  wife 
of  the  founder  of  the  Harris  Amusement  Com- 
panies. The  theatre  was  designed  by  John  and 
Drew  Eberson,  architects  of  New  York  City. 


Max  23,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  37 


No  R  ationing  or  Lourtesy  and  CI  eanliness 


It  may  be  necessary  to  make  out  forms  to 
obtain  replacement  equipment :  there  may  be 
long  waits  for  materials  ordered  to  supply  needs 
for  projection,  lighting — a  dozen  and  one  de- 
partments of  theatre  operation — but  there's  no 
rationing,  no  priorities,  no  need  for  making  out 
request  forms  to  assure  an  abundant  supply  of 
courtesy  and  cleanliness  in  the  theatre. 

\\'hatever  inconveniences  the  theatre  operator 
may  be  put  to  under  necessitated  regulation  and 
limitations  because  of  the  war.  he,  the  theatre- 
man,  can  more  than  make  up  for  deficiencies 
by  stepping  up  the  grade  of  the  service  he  offers 
the  public  through  his  own  personal  contact  with 
the  patrons  and  the  attitude  toward  the  public 
and  appearance  of  his  house  staff. 

It  always  has  been  the  rigid  rule  of  the  most 
successful  showmen  to  be  seen  by  people  who 
pay  their  way  into  the  theatre ;  to  become 
acquainted  with  all  regular  patrons.  Now,  ob- 
servance of  the  rule,  many  of  the  foremost 
showmen  insist,  becomes  the  strongest  asset 
an}'  theatre  can  boast.  These  shrewd  observers 
of  mass  psychologj'  say  that  the  American  public 
has  alreadjr  developed  to  a  very  marked  degree 
the  feeling  of  greater  closeness  between  them- 
selves and  their  fellow  citizens  or  neighbors. 
The  more  serious  attitude,  the  extension  of 
that  sympathetic  bond  which  results  when  the 
masses  of  the  people  are  joined  in  a  common 
effort,  when  so  many  are  sharing  similar  ex- 
periences because  of  relatives  in  the  armed 
services,  that  feeling  of  the  "family  instinct" 
which  extends  beyond  the  home  or  even  the 
circle  of  personal  friendship  or  acquaintance. 

Recommend  Less  Formality 

Some  theatremen  are  going  so  far  as  to  "de- 
formalize" the  dress  or  uniforming  of  their 
house  staflfs — so  convinced  are  they  that  the 
general  public  is  more  responsive  to  that  char- 
acteristics. More  informality  of  the  kind  that 
shows  eagerness  to  please  and  friendliness  than 
the  formal  and  distant  sort  of  respectfulness 
which  is  demanded  more  generally  under  other 
than  present  conditions,  is  what  should  be  de- 
veloped in  the  theatre  now. 

Doormen,  ushers  and  those  about  the  theatre 
who  come  into  contact  with  the  public  should 
be  schooled  to  express  the  institution's  attitude 
of  triendliness.  There  must  be  no  relaxation 
of  the  respectfulness  due  patrons :  no  letting- 
down  of  the  willingness  to  serve  even  those  who 
may  express  whims  and  not  entirely  reasonable 
demands  of  the  staff  member.  The  active  man- 
ager on  the  job,  showmen  say,  is  the  pivot  for 
swinging  the  theatre's  service  into  the  newer 
channels.  It  is  up  to  him  to  be  even  more 
active  than  ever  on  the  floor  or  in  the  lobby. 
He  must  set  the  pace  for  his  staff  in  greeting 
patrons  and  bidding  them  good  night  as  he  sees 
them  coming  or  leaving. 

Organized  Training  Needed 

So  far  as  cleanliness  is  concerned,  the  job 
must  be  done  with  a  precision  and  efficiency  that 
will  make  the  very  neatness  of  the  house  shine 
out  above  its  furnishings  and  decoration.  Both 
the  furnishings  and  decorations  may  become 
more  and  more  worn  looking  before  replace- 
ments or  refurbishing  can  be  accomplished. 
But  if  everything  looks  spotlessly  clean,  that 
very  characteristic  will  become  the  identity  of 
the  theatre — and  it's  an  identity  which  will 
create  a  more  lasting  appeal  than  even  the  most 
gorgeous  trappings  you  could  put  around  walls, 
ceilings  or  floors. 

The  cleaning  staff  should  be  trained  to  give 
extra  attention  and  effort  to  the  lower  floors, 
since  it  is  these  that  patrons  are  most  likely  to 
note,  and  criticize  if  not  thoroughly  neat  when- 
ever they  attend  the  theatre.  Somebody  should 
be  made  entirely  responsible  for  keeping  the 
lobbies  and  foyers,  standee  spaces  and  aisles  of 


the  theatre  "picked  up"  and  clean  of  all  scraps 
of  paper,  burnt  matches,  cigarette  butts  or 
other  litter.  That  somebody  may  be  one  or  more 
persons — may  be  a  porter  equipped  with  dust 
pan  and  broom,  or  one  authorized  to  detail 
another  to  clean  up  whenever  litter  is  noticed. 

Special  attention  should  be  given  to  the 
development  of  good  telephone  manners  on  the 
part  of  the  cashier  or  whoever  takes  incoming 
calls  regarding  show  times,  attraction,  or  what- 
ever may  be  the  request.  As  time  goes  on  the 
feminine  house  staff  members  will  increase  in 
numbers.  They  can  be,  in  many  ways,  a  greater 
problem,  so  far  as  maintaining  regulations  are 
concerned,  than  male  employes.  But  if  the  girls 
are  selected  by  the  exercise  of  an  intelligent 
\ardstick  as  to  appearance,  manner  of  speech 


and  temperamental  suitability  to  the  discipline 
required  of  a  staff  member,  the  female  house 
staff  can  be  superior  to  a  male  staff.  One  thing 
most  important,  and  which  will  become  increas- 
ingly so,  will  be  an  organized  system  of  regula- 
tions or  code — a  code  reduced  to  writing  which 
in  brief  form  specifies  all  duties,  all  regulations 
as  to  what  patron  requests  are  to  be  taken  care 
of  by  the  uslier  herself,  or  himself,  or  brought 
to  the  attention  of  the  assistant  manager  or 
manager  etc.  The  turnover  now  is,  and  will  con- 
tinue to  be,  tremendous  as  opportunities  for 
other  jobs  increase.  Consequently  the  manager 
who  does  not  organize  his  regulations  for  in- 
struction as  rapidly  as  possible  to  newly  em- 
ployed help,  is  going  to  be  mighty  busy  with 
personnel  details. 


We  suggest  that  those  who  didn't  buy  them  write  us  about  their 
lamp  problems.  We  will  try  to  help  keep  present  equipment  in 
service  until  the  BIG  JOB  is  done  and  new  lamps  can  be  purchased. 
Meanwhile,  we  will  continue  to  render  the  best  possible  parts  and 
repair  service. 

If  newly  imposed  war  conditions  and  limitations  (such  as  the  neces- 
sity of  reducing  amperage),  or  modified  type  of  carbons  cause  you 
operating  difficulties,  do  not  hesitate  to  call  us. 

NATIONAL  THEATRE  SUPPLY  COMPANY 

"THERE'S    A    BRANCH    NEAR  YOU". 


Page  38  SHOWMEN'STRADEREVIEW  May  23,  1942 

SMPE  Formula  for  Projector  Conservation 

Report  Details  Practices  for  Wartime  Operation  of  Theatre  Equipment 


The  Projection  Practice  Sub-committee  of  the  SMPE  Theatre 
Engineering  Committee  has  prepared  a  report  on  Wartime  Con- 
servation in  Theatre  Projection  as  an  elaboration,  or  detailed  am- 
plification of  the  10-point  conservation  program  issued  by  Richard 
Walsh,  president  of  the  lATSE,  as  a  method  recommended  to  mo- 
tion picture  projectionists  to  cooperate  with  the  War  Activities  Com- 
mittee for  industry-wide  contribution  to  the  Victory  campaign. 

The  SMPE  report  was  presented  at  the  meeting  last  Thursday 
(May  21)  of  the  Atlantic  Coast  Section  of  the  SMPE  in  New  York. 
The  report  is  outstanding  in  that  its  preparation  was  accomplished 


by  the  collaboration  of  leading  projectionists  and  engineers  who 
have  drawn  upon  practical  experience  in  theatre  operation  as  well  as 
engineering  data  for  the  recommendations  to  be  observed  by  pro- 
jectionists in  motion  picture  theatres  throughout  this  country. 

Because  of  its  constructive  value  to  the  industry  generally,  and 
to  the  projectionists  and  theatre  owners  particularly,  STR  presents 
herewith  a  paraphrased  version  of  the  report — such  paraphrasing 
being  chiefly  in  the  interests  of  making  available  to  projectionists, 
managers  and  theatre  owners,  the  report  as  complete  as  possible 
within  the  limited  space  available  for  its  publication  in  a  trade  journal. 


10-Po"mt  Program  for  Wartime  Conservation  in  Theatre  Projection 


1.  Keep  Projection  Rooms  and  Equipment 
Clean.  Dirt  Causes  Wear  and  Tear. 

Projector:  A  stiff-bristled  tooth-brush  is  use- 
ful for  keeping  sprockets  and  idler  rollers  clean 
.  .  .  space  between  fire-valve  rollers  and  cast- 
ings in  which  these  are  mounted  can  be  cleaned 
by  inserting  narrow  strip  of  film  and  drawing 
it  back  and  forth  to  dislodge  dirt. 

Lamp :  Carbon  ash,  drippings,  etc.,  should  be 
removed  regularly  once  a  day,  especially  from 
shafts,  bushings  and  gears  ot  the  arc  control 
operating  parts.  Arc  exhaust  dampers  and  ducts 
should  be  frequently  cleaned — any  blockage,  no 
matter  how  small,  will  affect  proper  burning 
of  carbons,  cause  pitting  of  mirrors.  Dirt  on 
arc  reflectors  or  condensers  causes  loss  of  il- 
lumination; on  carbon  contacts  dirt  causes  rapid 
deterioration  of  these  and  other  parts.  On  fuse- 
clips,  dirt  causes  high-resistance  contacts  and 
generation  of  heat  which  may  cause  the  fuse  to 
blow. 

Motor  Generators  :  All  dirt  should  be  removed 
before  sparking  becomes  disastrous.  Frequent 
cleaning '  will  result  in  increased  brush  life  as 
well  as  commutator  life.  Contacting  surface  of 
each  commutator  brush  should  be  periodically 
examined.  If  generator  is  on  concrete  floor,  care 
should  be  taken  in  sweeping,  so  that  abrasive 
dust  from  the  floor  does  not  get  into  bearings. 

Projection  Room:  If  floor  is  of  exposed  ce- 
ment it  should  be  painted  with  "dust  proof"  or 
"sealer"  paint  and  should  be  mopped  frequently. 
A  supply  of  lintless  cloths  for  frequent  dusting 
and  cleaning  of  projection  equipment  should  be 
on  hand  and  used. 

2.  Lubricate  Equipment  Properly. 

Follow  manufacturers'  instructions  as  to  lu- 
brication points  and  grade  of  oil.  Do  not  lubri- 
cate the  mechanism  when  it  is  in  motion.  Do 
not  over-lubricate  —  excessive  lubrication  is 
wasteful,  impairs  quality  of  sound  and  picture ; 
only  small  oil  cans  that  dispense  small  quan- 
tities of  oil  at  a  time  should  be  used  .  Excess 
of  deposits  promote  the  collection  of  dirt  and 
dust.  Should  fire  rollers  become  oil  coated  they 
will  collect  dust  and  will  scratch  the  film  emul- 
sion. Deposits  of  oil,  grease  and  grit  on  the 
film  strippers  cause  wearing  of  projector  sprock- 
ets and  the  sprocket-holes  of  film.  Oil  on  take- 
up  devices  causes  them  to  sh'".  resulting  in  mu- 
tilation of  film. 

3.  Make  Only  Necessary  Replacements. 

To  reduce  replacements  to  a  minimum,  pro- 
jectionists should  keep  their  eyes  open  for  signs 
of  uneven  or  jerky  motion  of  the  mechanism, 
and  their  ears  attuned  for  unusual  noises.  A 
good  practice  is  to  turn  the  projector  over  by 
hand  before  the  start  of  each  day's  show — to 
determine  whether  it  revolves  freely — if  it  seems 
to  bind,  the  switch  must  not  be  thrown  or  seri- 
ous damage  may  result.  While  projector  is 
idle,  try  by  hand  the  meshing  of  teeth  of  the 
main  drive  gear,  lower  sprocket  pinion  gear, 
and  intermediate  gear.  When  teeth  in  any  or 
all  of  these  gears  show  signs  of  rapid  wear  they 
should  be  re-aligned.  At  least  once  a  week  check 
■the  synchronizing  marks  on  the  vertical  shaft 
gear,  intermediate  gear  and  on  intermittent 
movempnt  flywheel.  Any  slack  that  may  develop 
between  the  star  and  the  cam,  or  in  cam  and 
flywheel  shafts,  should  be  corrected  and  every 
visible  screw  tightened  at  least  once  a  month. 
Care  should  be  taken  when  removing  intermit- 


tent sprocket,  movement  or  any  other  delicate 
part,  as  any  of  these  that  strike  mechanism 
housing  may  be  burred  or  jarred  out  of  align- 
ment. When  intermittent  sprocket  or  star-wheel 
shows  undue  wear,  tension  on  pad  or  film  guide 
should  be  checked  and  the  spring  compressed 
or  released  until  the  desired  tension  on  both 
sides  of  the  shoe  is  obtained.  Excessive  tension 
wears  sprockets  and  may  damage  film.  Pad 
rollers  should  be  adjusted  by  placing  2  thick- 
nesses of  standard  35-mm  film  on  the  sprocket, 
the  sprocket  held  tightly  over  the  teeth,  surfaces 
of  the  roller  should  be  allowed  barely  to  touch 
the  film,  then  the  arm  tightened  in  this  posi- 
tion. Rollers  should  be  in  line  with  sprocket 
teeth — that  is  the  teeth  should  operate  in  the 
recess  formed  in  the  rollers.  Wash  sprocket 
teeth  at  least  twice  a  week  with  a  stiff-haired 
brush  dipped  in  kerosene,  and  once  a  month 
the  entire  mechanism  should  be  thoroughly 
cleaned  with  kersosene  to  remove  all  injurious 
foreign  bodies.  On  some  mechanisms  the  strip- 
per plates  and  sprockets  may  be  reversed  when 
they  show  undue  wear,  but  such  reversing  should 
be  done  very  carefully. 

Upper  and  Lower  Magazines :  Tighten  all 
screws ;  check  bushings,  shafts  and  reel  locks. 
Watch  upper  magazine  tension — excessive  ten- 
sion causes  rapid  wear  of  upper  feed  sprocket. 
Keep  upper  friction  spring  and  collars  clean  and 
lubricated.  Avoid  jerky  upper  magazine  feed. 
When  readjusting  take-ups,  place  a  heavily 
loaded  reel  in  the  lower  magazine ;  start  the 
motor  and,  beginning  with  no  tension,  gradu- 
ally tighten  until  the  reel  picks  up  and  revolves 
slowly  from  any  position  in  which  it  is  stopped; 
then  give  an  extra  half-turn  to  adjusting  knob 
and  lock  it.  Change  take-up  belts  every  thirty 
days,  and  dry  out  oil-soaked  leather  belts  thor- 
oughly and  examine  for  breaks  or  weak  spots 
before  re-using. 

Sound  Heads :  Practically  the  same  precau- 
tions as  indicated  for  upkeep  of  the  projector 
mechanism  should  be  exercised — plus  frequent 
checking  and  tightening  of  electrical  connec- 
tions. When  a  rotary  stabilizer  is  used,  the 
roller  should  be  left  open  except  when  film  is 
running  in  the  projector. 

Rectifiers :  Ventilating  fans  in  rectifiers  re- 
quire periodic  inspection  and  lubrication  from 
one  to  two  times  a  year.  Rectifiers  should  be 
located  in  well  ventilated  and  cool  place ;  with 
free  flow  of  air  maintained.  Rectifiers  should 
not  be  placed  close  to  other  equipment,  nor 
should  any  materials  be  placed  on  top  of  them. 
In  bulb-type  rectifiers,  bulb  sockets  and  clips 
should  be  inspected  for  signs  of  corrosion  or 
pitting — use  sandpaper  to  remove  corrosion. 
Bulbs  should  be  firm  in  their  sockets  and  all 
connections  frequently  checked.  Power  input 
of  the  rectifier  should  correspond  to  the  trans- 
former rating.  Voltages  should  be  kept  as  close 
as  possible  to  recommended  values — variations 
of  more  than  10  per  cent  should  be  corrected. 

Rewinders,  Aluminum  Reels,  Splicers,  Change- 
Overs  ;  Alignment  of  rewinder  should  be 
checked ;  aluminum  reels  should  be  handled  with 
great  care  as  no  replacements  are  available ; 
splicer  should  be  aligned  and  cutting  blades 
checked.  Change-overs  and  foot  switches  should 
be  checked  regularly  once  a  month  for  proper 
contact  and  alignment. 


4.  Burn  Carbons  at  Minimum  Current  Speci- 
fied by  Manufacturer.  Use  Carbon  Savers 
Where  Available. 

Check  ammeters  and  voltmeters  in  projector 
arc  circuits  for  accuracy,  before  making  any 
alterations  in  your  present  operations.  Check 
into  availability  of  reliable  carbon  savers.  Avoid 
striking  arc  too  soon.  Operate  lamps  at  or  near 
the  minimum  arc  current  recommended  for  the 
trim  in  use  if  the  resulting  reduction  in  screen 
illumination  below  that  at  maximum  recom- 
mended current  can  -be  safely  tolerated — for 
current  saving  for  the  duration  of  the  war. 

5.  Clean  Lenses  Prot>erly  and  Protect  Con- 
densers and  Reflectors. 

Special  lens  tissue  or  soft  cloth  should  be 
used  for  cleaning  lenses,  condensers  and  re- 
flectors. Condensers  and  reflectors  should  be 
cleaned  only  when  thoroughly  cool,  as  any  sud- 
den cool  draft  may  damage  the  optical  system. 
Inside  protective  flame  shields  of  lamps  should 
be  properly  maintained.  Optical  systems  should 
be  cleaned  every  day  before  the  show.  Do  not 
turn  mirror  around  in  its  holder,  or  in  a  short 
time  the  entire  surface  will  be  pitted.  Check 
mirror-retaining  clips ;  when  too  tight  mirror 
may  crack.  Do  not  attempt  to  remove  pits 
forcibly — avoid  use  of  abrasive  cleaning  ma- 
terials. Coated  lenses  should  be  cleaned  in  ac- 
cordance with  manufacturers'  recommendations. 
Keep  oil  from  reaching  lens  element.  These 
recommendations  pertain  to  both  sound  and  pro- 
jection optical  systems. 

6.  Scn<ice  Regularly  All  Electric  Distribu- 
tion Points — Motors,  Generators. 

Friction  is  the  greatest  cause  of  wear  on  ro- 
tating equipment.  Floors,  walls  and  ceiling  of 
generator  room  should  be  painted — cleaned  reg- 
ularly, to  prevent  dust  from  being  blown  into 
the  unit.  Lubricate  generator  motors  in  ac- 
cordance with  manufacturers'  instructions — with 
a  chart  kept  to  show  regularity  of  such  service. 
Bearings  should  be  drained  at  regular  intervals 
of  not  more  than  6  months  and  refilled  with  oil 
recommended  by  manufacturer.  Brush  contact 
should  always  be  firm  and  tension  kept  at  mini- 
mum that  will  not  allow  sparking.  Brushes 
should  be  staggered  to  allow  for  even  wear 
across  entire  width  of  commutator.  Use  only 
brushes  recommended  by  the  manufacturer. 
Keep  all  slots  in  undercut  commutators  clean 
by  use  of  a  wooden  stick  of  wood  cut  to  width  of 
slots.  Never  use  oil  on  commutators.  If  neces- 
sary to  use  abrasive  to  clean  commutator,  thor- 
oughly clean  both  brushes  and  commutator  be- 
fore starting  motor.  Keep  shaft  and  couplings 
in  proper  alignment.  Blow  out  all  dust  and  dirt 
from  windings  of  the  unit  with  a  blower. 

Bus  Bars,  Fuses,  Switches :  These  do  not 
ordinarily  wear  out ;  but  burn  out  if  not  kept 
clean.  Good  contacts  are  first  requisite  for  ex- 
tended life  for  these  units.  Go  over  all  switch- 
board connections  regularly  and  if  refillable- 
type  fuses  are  used  make  sure  all  contacts  within 
the  fuse  itself  are  clean.  AC  and  DC  switches 
throughout  the  projection  system  should  be  in- 
spected at  least  once  a  month — when  panel  should 
be  opened  and  every  nut  and  bolt,  switch  and 
fuse-holder  should  be  cleaned  and  tightened. 

Resistors  :  These  units  require  no  special  ser- 
vice other  than  that  they  be  kept  clean.   It  is 


May  23. 1942 


SHOWMEN'S    TRADE  REVIEW 


Page  39 


recommended  that  they  be  freed  from  accumu- 
lated dirt  at  least  twice  a  year. 

7.  AUoi^'  Sufficient  Warming-up  for  Vacuum 
Tubes:  Burn  Tubes  at  Specified  Ratings. 

Amplifier  and  rectifier  tubes  should  be  pre- 
heated to  operating  temperatures  before  the 
sound  system  is  operated — usually  allow  a  15- 
minute  period  for  warming  up  .  Mercury  vapor 
tubes  require  an  initial  pre-heating  period  of 
5  to  15  minutes.  Tubes  of  this  typt  should  be 
used  for  2  or  3  days,  then  allowed  a  rest  period. 
They  may  be  stored  in  a  vertical  position.  Once 
a  mercury  vapor  tube  has  had  an  initial  pre- 
heating, and  all  tlie  mercurj"  has  been  driven  oft 
the  tube  elements,  the  daily  pre-heating  period 
can  be  much  shorter.  Manufacturers  issue  in- 
structions which  should  be  carefully  followed  in 
operating  these  tubes. 

8.  Inspect,  Thread,  and  Rezcind  Film  Care- 
fully. Keep  It  Clean. 

Film  should  be  kept  awa\-  from  all  sources 
of  heat,  except  the  normal  heat  during  projec- 
tion. Film  should  be  inspected  each  time  it  is 
to  be  projected.  Inspection  should  cover  tears, 
splices  and  sprocket  hole  defects.  Do  not  use 
bent  reels.  Use  fresh  cement  in  making  splices. 
Film  should  be  carefully  threaded  through  tlie 
machine.  Excess  slack  at  top  or  bottom  should 
be  taken  up  before  the  projector  is  started. 
Magazine  doors  should  be  closed  as  soon  as 
film  is  threaded  and  should  be  kept  closed  dur- 
ing the  entire  operation. 

9.  Handle  Reels  and  Film  Containers  unth 
Care:  They  Cannot  Be  Replaced. 

Emptj-  reels  should  not  be  allowed  to  lie  on 
floor  or  in  places  where  they  may  become 
damaged.  A  rack  or  bracket  should  be  pro- 
vided for  these  reels.  Film  storage  cabinets 
and  shipping  cases  should  be  kept  clean.  Bent 
reels  should  be  saved  and  repaired  if  possible. 
Film  cabinet  doors  should  be  closed  by  hand, 
not  allowed  to  snap  back  into  place  by  their 
own  weight.  Care  should  be  taken  that  ends 
of  film  do  not  stick  out. 

10.  Do  Xot  Throw  Anything  Away. 

Save  all  gears  made  from  steel,  bronze,  brass 
or  other  metal.  Save  sprockets,  pad  rollers, 
blades  and  jaws  of  old  switches,  copper  wire, 
arc  lamp  jaws.  Do  not  throw  away  a  trans- 
former or  motor  of  an\-  kind — copper  may  be 
reclaimed  from  these  and  cores  used  again. 
Reels  and  trailer  cans  should  be  returned  to 
the  exchanges.  Remove  and  save  for  salvage 
the  copper  drippings  and  coating  from  carbon 
stubs.  Do  not  throw  out  used  or  defective 
vacuum  tubes  of  am-  kind.  Provide  a  container 
or  receiving  space  for  depositing  all  such  metals 
as  well  as  burned-out  electric  lamps,  so  that 
this  material  may  find  its  way  back  into  manu- 
facture of  civilian  or  war  goods. 

Suggests  Screen  Slides 
to  Aid  Conservation 

A  suggestion  that  motion  picture  theatres 
flash  a  screen  message  as  a  reminder  to  patrons 
of  neglect  to  turn  oft  lights  before  leaving  their 
homes  has  been  advanced  to  the  office  of  Civi- 
lian Defense  by  Stewart  J.  Lee.  a  Xew  York 
business  man. 

Mr.  Lee's  suggestion,  which  was  forwarded 
to  STR  after  the  OCD  had  recommended  that 
he  call  the  matter  to  the  attention  of  this 
publication,  is  that  such  a  reminder  as :  ''Have 
you  remembered  to  turn  3-our  lights  out?"  if 
flashed  on  the  screen  at  picture  theatres  through- 
out the  country  would  aid  the  government's 
conservation  of  electric  power,  and  also  elimi- 
nate danger  in  the  event  of  air  raids. 


Pulaski  Theatres  Redecorated 

Pulaski.  Va. — Robert  L.  Beamer,  manager  of 
the  Pulaski  and  Dalton  theatres  announce  here 
this  week  that  the  theatres  are  being  redecorated 
for  Spring  and  that  modern  air  conditioning 
units  are  being  installed. 


That  Man's  Here  Again!  So  Get 
Ready  For  Summertime  Economies 


Listen,  Mr.  Exhibitor,  that  man  is  coming 
again  I  It's  the  same  fellow  that  was  here  last 
year  and  all  the  years  that  have  gone  before. 
But  with  priorities,  conservation,  shifts  of  pat- 
ronage, changes  of  working  hours,  gasoline 
rationing,  tire  restrictions,  and  all  the  other 
new  things  to  worry  about  he  promises  to  be 
more  of  a  nuisance  and  to  demand  more  atten- 
tion and  planning  than  ever  before. 

Yes  sir,  Old  Sol  will  soon  be  on  hand  to 
exact  his  annual  toll  of  box  office  receipts  and 
you  better  start  checking  right  now  to  see 
what  economies  you  can  arrange  that  will  cut 
down  the  expense  as  much  as  possible  to  offset 
the  hot  weather  slump  that  is  in  the  immediate 
offing. 

1.  Of  course  yon  are  going  to  rework  the 
house  lights  to  create  a  cool  atmosphere  instead 
of  the  warm  glow  that  made  the  place  so  cozy 
during  the  winter.  This  year  suppose  you  try 
using  10  watt  clears  or  ambers  in  the  wall 
brackets  and  have  the  shades  recovered  with 
green  or  blue  cloth.  You'll  be  able  to  cut  down 
on  the  number  of  bulbs  and  the  result  will  be 
just  as  effective.  Another  good  idea  is  to  re- 
move the  bulbs  entirely  from  the  sockets  of 
store  rooms  and  other  little  used  areas  of  the 
theatre  not  open  to  the  public.  A  flashlight  can 
be  used  when  it  is  necessary  to  visit  these 
places  and  j^ou  will  be  eliminating  the  chance 
of  bulbs  being  left  burning. 

2.  Your  cleaning  staff  should  be  made  to 
understand  the  necessitj"  of  cutting  down  on 
the  light  bil!  by  using  onl}-  the  work  lights. 
If  you  have  no  standards  for  this  purpose  you 
can  build  one  or  more  from  old  lumber.  It 
might  even  be  a  good  idea  to  have  a  lock  put 
on  the  switch  box  to  make  sure  that  house 
lights  burn  only  when  the  auditorium  is  open 
to  the  public. 

3.  Pay  particular  attention  to  the  time  set 
for  turning  marquee  and  upright  sign  on  and 
oft.  Arrange  to  cut  the  lobby,  soffit,  outer  foyer, 
and  rest  rooms  lights  to  a  minimum  immediatelj' 
after  the  start  of  3-our  last  show.  It  might  be 
possible  to  reduce  the  size  of  bulbs  in  the  exit 
signs,  cove  lighting,  chandeliers,  etc.  Don't 
overdo  it — be  sure  that  the  safetv"  of  ■  patrons 
is  fully  protected. 

4.  Why  not  keep  a  30-daj'  log  on  your  box 
office  to  see  what  hours  are  bringing  the  maxi- 
mum business?  It  may  be  that  you  can  cut 
expense  or  increase  revenue  by  moving  your 
starting  time  forward  or  backward.  How  about 
the  service  staff?  Can  you  cut  an  hour  here  or 
there  while  the  da3-s  are  long  and  the  business 
slow  ?  \\'ould .  it  be  feasible  to  close  off  the 
balconv  during  the  matinee?    If  vou  close  off 


the  balcony  entirely  don't  forget  that  it  should 
still  be  thoroughly  cleaned  twice  weekly. 

5.  You  will  find  that  ^-ou  can  cut  down  mate- 
rially on  the  expense  of  cooling  by  running  the 
plant  or  fans  intermittently.  Let  the  weather  and 
the  size  of  attendance  dictate  the  use  of  these 
facilities.  You  can  more  than  likely  reduce  your 
front  lighting  considerably  by  turning  out  the 
bulbs  in  the  attraction  board  that  are  set  behind 
blank  spaces.  Some  flat  white  paint  used  in  the 
channels  and  on  all  reflecting  surfaces  of  your 
marquee  and  attraction  boards  will  reduce  the 
amount  of  electricit\-  needed  to  give  good 
display.  Washing  the  letters  will  also  help. 

6.  You  can  hold  down  early  hour  need  of  the 
cooling  s}-stem  by  opening  all  doors  and  giving 
the  house  a  thorough  airing  for  about  fifteen 
minutes  after  closing  time.  The  air  is  cool  then 
and  if  your  instructions  to  cleaners  are  ob- 
served about  keeping  the  doors  closed  in  the 
morning  it  will  be  two  or  three  hours  before 
any  artificial  cooling  is  needed. 

7.  The  water  bill  always  mounts  with  the 
thermometer.  You  can  hold  j^ours  to  a  lower 
level  by  checking  carefully  for  leaks  in  the 
plumbing,  reducing  the  intermittent  flow  in 
urinals,  cutting  down  on  the  pressure  at  all 
drinking  fountains,  etc. 

8.  You  might  effect  quite  a  saving  right  in 
your  own  office  by  bulking  all  mail  to  the  various 
exchanges,  with  smaller  envelopes,  addressed  to 
departments,  enclosed  in  one  large  mailing 
piece.  Sending  a  check  with  your  booking  order 
will  avoid  the  cost  of  a  COD  and  a  deposit 
with  the  accessory  department  will  cut  the 
COD's  from  that  end.  If  possible  use  parcel 
post  instead  of  express  for  shipping  film  that 
can't  be  handled  by  your  regular  carrier. 

These  are  just  a  few  of  the  ideas  that  should 
be  put  in  effect  if  you  want  that  P&L  state- 
ment separated  from  the  red  ink  well  this 
summer. 


Ludington  Theatres  Remodelled 

Ludington,  ^Mich. — The  Lyric  and  Kozy  The- 
atres have  been  remodelled  by  Butterfield  The- 
atres. Inc.  at  a  cost  of  about  550,000.  Both 
theatres  have  had  a  new  front  and  seating  in- 
stalled, and  in  addition,  the  Kozy  Theatre  has 
new  heating  and  ventilating  equipment  as  well 
as  new  interior  decorations. 


Calicoon  Theatre  Reopens 

Calicoon.  X.  Y. — The  Callicoon  Theatre  re- 
opened here  on  April  24th  under  the  manage- 
ment of  Howard  Lesser. 


8-Point  Current  Saving  Plan 

Economy  tips  recommended  to  managers  of  Fox  West  Coast  theatres  for  the  conservation  of 
current  in  outside  illumination  cover  eight  important  points,  well  worth  charting  as  a  standard  practice 
for  all  theatre  staffs.   Following  are  the  recommendations: 

1.  Make  sure  all  bulbs  are  screwed  into  sockets  very  firmly. 

2.  Do  not  overload  poster  frame  circuits,  marquee  ceiling,  or  other  circuits.  Average  circuit  is 
capable  of  carrying  15  amps. 

3.  Whert  neon  tubing  burns  out,  see  that  section  is  shorted  to  eliminate  possibility  of  trans- 
formers being  burned  out. 

4.  Do  not  fasten  banners  to  bulbs.  Fasten  them  strong  enough  to  prohibit  their  blowing  and 
causing  damage  to  neon  tubing. 

5.  All  marquee  letters  should  be  properly  stored  in  racks.  Also  the  proper  carrying  case  supplied 
to  transport  letters  to  and  from  the  canopy. 

6.  When  possible,  work-lights  with  reflectors  should  be  installed  on  top  of  marquee  to  avoid 
burning  marquee  lights  for  letter  changing. 

7.  When  washing  canopy  ceiling,  never  unscrew  bulbs  for  this  purpose,  as  when  they  are  replaced, 
25  per  cent  will  be  useless. 

8.  A  real  economy  suggestion  is  that  yon  discontinue  burning  attraction  lights  behind  the  glass 
entirely  and  open  the  attraction  board  instead  from  both  ends  of  the  canopy  with  a  new  type 
spot  lamp. 


Page  40 


SHOWMEN'S    TRADE  REVIEW 


May  23,  1942 


Technical  Developments  Continue,  Huse 
Tells  SMPE;  Films  Aiding  Army  and  Navy 


Technical  progress  of  the  motion  picture  art 
will  go  forward  during  the  war,  and  there  will 
be  no  going  into  "hibernation  for  the  duration" 
on  the  part  of  movie  engineers  and  scientists, 
Emery  Huse,  president  of  the  SMPE,  told  dele- 
gates to  the  recent  convention  of  that  organi- 
zation. 

New  developments  in  sound  recording  and 
reproduction,  in  photography  and  in  the  appli- 
cation of  motion  pictures  to  army  and  navy 
training,  were  among  the  subjects  dealt  with 
in  a  variety  of  papers  read  at  the  meeting  in 
Hollywood  early  this  month. 

Discussing  the  continuance  of  research  and 
development  by  engineers  and  scientists,  Mr. 
Huse  said :  "Not  only  does  the  government 
need  all  the  technical  developments  of  the 
motion  picture  art  in  its  war  effort,  but  the 
very  attitude  of  progress  plays  a  definite  role 
in    maintaining   high    public    morale.    If  we 

^\UIIIII1II!IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^ 

NEED  PROJECTOR 
I  REPAIRS?  I 

I    New  Budget  Plan  makes  if  easy  | 

i  if  Convenient  weekly  or  monthly  | 
1  terms    after    nominal    down  | 

I  payment  | 

I         it  You  can  take  a  year  to  pay  | 

I  YOUR  projectors  need  re-  | 

I  i>/  pairs?  This  new  Budget  Plan  | 

I  for  major  repairs  now  makes  it  | 

I  easy  to  get  vital  projection  equip-  | 

I  ment  repaired  by  National  in  the  | 

I  National  way.  | 

I  This  Budget  Plan  is  National-  | 

I  operated  and  NATiONAL-financed.  | 

I  National  Theatre  Supply  Com-  | 

I  PANY  handles  all  details  for  you  | 

I  and  arranges  the  easy,  convenient  | 

1  payments  to  meet  your  needs.  | 

I  Your  nearest  National  Branch  | 

I  will  gladly  make  a  free  estimate  | 

I  of  the  repairs  needed  to  assure  | 

I  you  operating  economy,  safety  and  | 

I  maximum  performance.  Find  out  | 

I  about   this  Budget   Plan   today;  | 

I  there  is  no  obligation.  | 

I  NATIONAL  THEATRE  I 
I    SUPPLY  COMPANY  | 

%llllllllllllllllllllll!llllllll!IIIIIIIIIIINIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH^ 


Make  those  improvements  now! 

Now  is  the  time  to  make  those  much  needed 
improvements  to  your  theatre.  Allow  us  to  offer 
our  suggestions  and  estimate. 

NOVELTY  SCENIC  STUDIOS,  INC. 


•     Draperies     •    Interior  Decoration 

318-320  W.  48th  Street 


Murals 
New  York 


•■^Ef  :/>i«P£iif/  miofiTsf. 


motion  picture  engineers  should  go  into  hiber- 
nation for  the  duration,  that  attitude  would 
gradually  seep  into  other  fields  and  finally  into 
our  all-important  factories. 

"We  can't  afford  to  slow  down  on  anything 
these  days.  The  motion  picture  engineers  have 
recognized  that  fact  and^  despite  the  pressure 
of  their  regular  duties,  have  contributed  more 
than  50  technical  papers  to  our  convention  pro- 
gram. This  would  have  been  an  unusual 
showing  in  normal  times ;  it  is  truly  remark- 
able under  the  circumstances." 

The  role  of  the  motion  picture  in  war  time 
was  dramatically  presented  at  the  convention 
by  representatives  of  the  U.  S.  Army  Air  Corps 
and  the  U.  S.  Navy,  who  told  of  its  usefulness 
in  training  programs  in  both  services. 

Captain  Guy  J.  Newhard,  Chief  of  the  Mo- 
tion Picture  Branch,  Technical  Data  Section 
of  the  Air  Corps,  pointed  out  that  movies  are 
made  of  tests  which  are  too  fast,  too  compli- 
cated, or  too  remote  for  accurate  observation 
by  the  eye.  More  than  20,000,000  feet  of  film 
is  being  used  for  that  purpose  this  year,  as 
compared  with  1,000,000  feet  in  1941. 

Capt.  Newhard  told  of  an  experimental  dive 
bomber  which  crashed  during  final  tests,  killing 
the  pilot.  Observers  were  not  in  agreement  as 
to  the  cause,  but  film  exposed  by  an  automatic 
camera  in  the  plane  during  the  flight  was  re- 
covered from  the  wreckage.  It  showed  the 
initial  cause  and  pictured  the  progress  of  each 
successive  failure  until  the  plane  shattered  into 
the  ground. 

Movies  are  used  to  study  bombing,  to  deter- 
mine the  number  and  size  of  bombs  most 
effective  against  various  targets.  Plane  under- 
carriages are  tested  by  dropping  the  plane 
vertically  from  various  heights — with  the  movie 
camera  on  hand  to  record  each  test.  Army 
maneuvers  are  covered  in  detail  from  the  air, 
as  is  the  laying  of  smoke  screens.  Certain  types 
of  guns  have  been  improved  after  study  of 
their  firing  action  as  revealed  by  high-speed 
motion  picture.  Cameras  mounted  in  plane 
cockpits  have  helped  the  progress  of  aviation 
medicine  by  recording  the  piolots'  reactions  to 
extreme  height,  rapid  descent,  and  other  unusual 
conditions. 

Lieut.  William  Exton,  Jr.,  U.  S.  Naval  Re- 
serve, told  the  delegates  that  movies  have 
come  into  wide  use  to  enable  one  experienced 
officer  to  train  a  larger  number  of  recruits  and 
thus  have  facilitated  the  rapid  expansion  of 
the  fleet. 


Cosmopolitan  Studio  Catalogue 
Of  Slide  Effects  Enlarged 

During  the  past  week,  H.  A.  Rosenberg  of 
Cosmopolitan  Studios,  145  West  45th  St.,  New 
York  City,  has  taken  over  the  entire  library  of 
song  and  E-Fect  slides  of  Workstel  Studios. 

By  this  addition  Cosmopolitan  now  has  a  cata- 
log of  more  than  1,000  popular  and  old-time 
songs,  as  well  as  750  E-Fect  slides. 


New  House  in  Bremerf-on,  Wash. 

Bremerton,  Wash. — The  Admiral  Theatre  was 
opened  here  last  week  under  the  managership 
of  Lynn  Peterson.  The  theatre  seats  about  1,500 
people  and  is  owned  by  the  Bremer  Estate  and 
operated  by  the  Evergreen  Theatres  Corpora- 
tion of  Seattle. 


World's  Bnest  pop  corn,  salt,  seasoning, 
cartons,  sacks  cost  you  /ess  here!  Also, 
prompt  delivery  from  nearest  branch  costs 
less.  Write  for  prices  today. 

VVorWs  Largcsl  ?op  Corn  Producers 

AMERICAN  POP  CORN  CO.,     SIOUX  CITY,  IOWA 


Remodel  Franklin,  Springfield 

Springfield,  Mass. — Renovation  of  the  old 
Franklin  Theatre  is  expected  to  begin  within 
a  short  time.  The  OPM  has  informed  officials 
that  they  may  go  ahead,  and  plans  and  specifi- 
cations are  practically  completed. 


Fire  Chief  Alderson,  center,  gives  Los  Angeles 
Fire  Department  "E"  certificates  to  Warner 
Bros.  Forum  Theatre  ushers.  Left  is  Assistant 
Manager  Bill  Richardson;  right,  Manager  James 
Brinton. 


Safety  Measures  Win 
for  L.  A.  Forum 

"I  would  not  hesitate  to  urge  any  resident 
of  this  district  to  use  this  amusement  center 
as  a  haven  of  safety  in  event  of  an  air  attack." 
This  lauditory  remark  was  made  by  Fire  Chief 
John  H.  Alderson,  of  the  Los  Angeles  Fire 
Department  in  granting  the  first  "E"  certificate 
to  be  presented  in  the  area.  The  award  went 
to  Warner  Bros.  Forum  Theatre,  the  staff  of 
which  are  new  members  of  Theatre  Auxiliary 
Fire  Brigade  No.  1. 

The  Forum  earned  its  certificate  only  after 
several  weeks  of  preparation  along  the  lines  sug- 
gested by  the  Theatre  Defense  Bureau  and  is 
the  first  of  some  500  Los  Angeles  houses  to  be 
given  the  recognition  that  is  to  be  accorded 
each  when  the  inspection  of  city  officials  war- 
rant such  commendation. 

Theatres  everywhere  should  endeavor  to  so 
perfect  the  training  of  their  staffs  in  air  raid 
precautions,  handling  of  first  aid  cases,  con- 
ducting orderly  house  spill,  and  the  use  of  fire 
preventatives  and  accessories  that  inspection  by 
the  authorities  will  result  in  a  local  award.  The 
value  of  such  praise  coming  from  your  fire 
chief  and  published  can  hardly  be  overrated. 

Remember,  everybody  in  your  community  is 
becoming  more  and  more  aware  of  the  possi- 
bility of  war  havoc  and  having  your  theatre 
publicly  marked  as  a  place  of  safety  will  do 
much  to  encourage  attendance  at  all  times. 


Evaporative  Cooling 
Unit  of  Improved  Model 

Evaporative  cooling  has  some  advantages 
which  under  war  conditions  may  make  this  type 
of  temperature  control  more  generally  available 
than  air  conditioning  systems  using  refrigera- 
tion— since  there  are  perhaps  larger  stocks  of 
equipment  of  the  evaporative  type  on  hand  and 
permitted  for  supply  in  comfort  cooling. 

One  of  the  unit  evaporative  coolers  which 
have  been  used  in  theatres  has  been  improved 
in  some  of  its  features  since  its  introduction 
over  a  year  ago.  The  unit  referred  to  is  the 
S.O.S.  "Coola- Weather"  unit. 

Features  which  the  manufacturer  claims  for 
this  unit  are : 

Draw  in  100  per  cent  fresh  outside  air. 
Clean  out  all  dust,  dirt,  odors,  smoke  and  pollen. 
Cook  this  fresh,  clean  air  to  the  proper  comfort 
temperature,  which  is  70  per  cent  of  the  dif- 
ference between  the  wet  bulb  and  dry  bulb 
temperatures.  Circulate  this  conditioned  air  to 
all  parts  of  the  auditorium. 

Cabinets  are  formed  of  automobile  body  steel, 
coated  on  the  inside  and  outside  with  the  rust 
resistant  red  oxide  primer. 


May  23, 1942 


SHOWMEN'S    TRADE  REVIEW 


Page  41 


Ways  to  Lessen  the  Hazards  of  "Danger  Spots" 


Elsewhere  in  this  issue  is  the  news  account 
of  the  "E"  citation  given  to  the  Forum  Theatre, 
Los  Angeles,  by  that  city's  fire  department  for 
the  practice  of  safety  regulations.  The  declara- 
tion of  the  Fire  Chief  to  the  effect  that  he  would 
not  hesitate  to  recommend  that  theatre  as  a 
haven  of  safety,  is  one  of  the  finest  and  most 
important  "prestige"  factors  that  any  theatre 
could  enjoy.  Confidence  of  the  people  in  the 
safety  of  the  theatre  is  a  tremendous  factor  for 
good  will  and  for  patronage  that  pays  oft  in 
profits. 

There  never  has  been  a  time  when  the  the- 
atremen  should  have  been  anything  but  re- 
ligioush'  devoted  to  insuring  the  safety  of  his 
patrons  by  constant  and  diligent  inspection  and 
the  enforcement  of  rules  which  would  prevent 
all  unavoidable  accidents.  There  is  no  easy  way 
to  institute  a  plan  for  avoiding  a  disaster  in 
the  theatre — but  there  are  man}'  ways  to  mini- 
mize the  possibilities  of  such  happenings.  The 
ways  are  regular,  standardized  inspection  and 
rigid  enforcement  of  safety  rules.  The  com- 
plete checkup  of  the  property'  is  a  job  of  scores 
of  details.  But  there  are  basic  "danger  spots" 
which  require  special  and  daily  attention.  The 
manager  himself  should  make  certain  that  these 
danger  spots  are  checked.  Among  the  most  im- 
portant are  the  following : 

Panic  bolts  and  exit  door  hardware  must  be 
e.xamined  each  da}-  both  by  the  janitor  and  the 
usher  on  duty  nearest  to  each  exit  door. 

Fire  escape  stairs  and  walks  must  be  kept 
free  of  rubbish  and  regularly  inspected. 

Falling  plaster  has  started  more  panics  than 
fire.  In  theatres  with  hanging  ceilings,  regular 
inspections  must  be  made  to  see  that  there  are 
no  cracks. 

Places  to  Check 

Stair  wells,  hand  rails,  carpets  at  aisle  heads, 
carpets  on  stairs,  lighting  of  stairs  and  exits, 
lights  outside  of  exit  doors,  must  be  checked 
daily. 

If  trap  doors  or  openings  of  any  kind  occur 
in  an  exit  passage  on  the  outside  of  the  theatre, 
XE\'ER,  under  anj-  circumstances,  even  when 
theatre  is  not  open  to  public,  allow  such  places 
to  be  unprotected. 

Theatres  equipped  with  a  fire  alarm  box  must 
designate  someone  on  duty  on  every  shift  to 
turn  in  the  alarm  in  case  of  emergency.  It  must 
be  kept  in  mind  that  the  need  of  the  fire  depart- 
ment would  be  essential  in  any  panic  whether 
caused  by  fire  or  otherwise. 

Doors  not  unlocked,  obstacles  in  exit  passages, 
slippery  walks  outside  exits,  loose  handrails  or 
torn  carpets,  these  are  a  few  of  the  negligent 
angles  for  which  j'ou  must  maintain  a  constant 
watch. 

Fire  shutters  in  the  booth  have  the  ugly  habit 
of  refusing  to  work  just  when  they  are  needed 
and  statistics  prove  that  this  is  true  only  where 
they  are  rarely  or  never  tested.  It  is  your  duty 
to  visit  the  booth  at  least  once  a  week  to  see 


Outside  Exit  Lights 

It  is  "tentatively  recommended"  that  10- 
watt  lamps  of  deep  red  be  used  for  exterior 
exit  lights  for  theatres  in  blackout  areas. 
There  are  no  definite  recommendations  for 
exterior  exit  lights  in  the  "Suggested  Regu- 
lations for  Theatres"  issued  by  the  Office 
of  Civilian  Defense,  recently  circulated  to  the- 
atres, and  it  is  understood  that  no  recom- 
mendations covering  the  exit  lights  will  be 
contained  in  the  specifications  "Blackout  of 
Buildings  which  will  soon  be  issued  by  the 
OCD. 

STR  has  been  advised  that  the  10-watt 
deep  red  lamps,  shielded  from  overhead  ob- 
servation and  to  be  completely  invisible  at 
a  distance  of  500  feet  are  regarded  as  suitable 
to  the  blackout  requirements  and  the  purposes 
of  affording  the  necessary  illumination  for 
outside  exit  lights. 


them  tested  and  repaired  if  they  fail  to  work  to 
your  entire  satisfaction. 

A  fire  of  minor  importance  in  a  remote  part 
of  the  theatre  but  not  known  to  the  patrons  re- 
quires smart  handling  by  the  manager  and  staff. 
Phone  your  alarm  to  your  fire  department 
cautioning  them  that  the  theatre  has  patrons  who 
might  be  frightened  by  the  howling  of  fire  sirens 
and  bells.  They  will  cooperate  because  they  too 
must  avoid  panic. 

You  must  provide  that  janitors'  used  cleaning 
rags  are  properly  disposed  of ;  that  the  heating 
plant  enclosure  is  free  of  rubbish,  ashes  and  odd 
storage :  that  stage  dressing  rooms  are  clean  and 
orderly ;  that  no  film  is  allowed  to  be  stored 
outside  the  booth ;  that  fire  extinguishers  are 
conspicuously  located  and  recharged  at  proper 
periods ;  that  the  booth  does  not  contain  clothing. 


magazines,  newspapers  or  other  inflammable 
materials  of  furnishing ;  that  its  walls  are  kept 
free  of  posters,  pictures  or  placards ;  that  there 
is  a  "no  smoking"  sign  in  the  booth ;  that  there 
is  a  '"no  admittance"  posted  outside  the  projec- 
tion booth — and  that  this  regulation  is  enforced 
at  all  times. 


New  Theatre  for  Norfolk,  Va. 

Norfolk.  \'a. — Application  has  been  made  here 
to  the  City  Council  by  D.  H.  Goodman,  Inc., 
for  a  permit  to  operate  a  motion  picture  theatre 
in  the  south  end  of  the  City  Market  building 
in  the  space  formerly  occupied  by  the  Union 
Bus  Terminal.  Expenses  of  converting  and  re- 
modelling the  premises  as  a  theatre  would  be 
borne  by  the  applicant. 


~  S-ASt  Of 


The  Theatreman's 
WARTIME  GUIDE! 


This  64-page  book,  together  with  a  series  of  prac- 
tical posters  on  wartime  duties  oi  theatremen,  has 
been  sent  to  every  picture  theatre  in  the  United 
States,  Issued  as  a  patriotic  service  by  The  Strong 
Electric  Corporation,  the  book  is  packed  with  vitally 
important  information  on  theatre  operation  under 
wartime  restrictions.  It  tells  how  to  prolong  the  life 
of  your  equipment,  how  to  use  substitute  materials, 
and  how  to  meet  equipment  emergencies. 

One  section  i?  devoted  to  Civilian  Defense  as  it 
applies  to  theatres,  another  on  Practical  First  Aid 
was  prepared  especially  for  thecrtre  staffs.  This  book 
fills  a  definite  need  with  theatremen  who  have 
recognized  the  importance  of  preparing  for  the  emer- 
gency but  who  have  lacked  information  as  to  proper 
procedure. 

If  you  do  not  receive  your  free  copies,  address: 

The  Wartime  Emergency  Service  Department 
The  Strong  Electric  Corporation 
2501  Lagrange  Street 
Toledo,  Ohio. 


Manufacturers  of  the  famous  Strong  Projection  Arc 
Lamps. 


Page  42 


SHOWMEN'S    TRADE  REVIEW 


May  22,  1942 


Recommend  Theatre 
Record  of  Carbon 
Consumed  Last  Year 

Careful  records  of  carbon  consumption  must 
be  kept  by  the  theatreman  lest  he  suddenly  find 
himself  unable  to  prove  how  many  carbons 
were  used  in  his  operation  last  year  with  a 
consequent  refusal  on  the  part  of  a  supply  dealer 
to  sell  him  beyond  the  supply  dealer's  estimate 
of  his  purchase.  Few  dealers  are  keeping 
records,  it  was  learned  this  week,  because  of 
the  enormous  amount  of  clerical  work  involved. 

Alany  a  theatreman  has' been  in  the  habit  of 
splitting  his  supply  and  equipment  business  be- 
tween two  or  more  dealers.  Assuming  that  the 
house  was  an  average  size  one  with  the  average 
number  of  operating  hours,  a  supply  of  250 
carbons  would  be  required  every  three  weeks. 
If  the  theatreman  alternated  his  purchases,  he 
is  perforce  required  to  do  the  same  this  year  as 
he  did  last,  lest  either  one  or  the  other  dealer 
stop  the  sale  of  carbons  to  him  because  he  had 
already  purchased  the  same  number  as  he  had 
obtained  from  that  particular  dealer  last  year. 

The  situation  is  admittedly  difficult  for  both 
the  supply  dealer  and  the  theatreman.  If  the 
latter  does  not  follow  a  rigid  schedule  in  buying 
carbons,  he  faces  the  danger  of  a  shutdown. 
For  many  dealers  are  not  carrying  full  inven- 
tories of  carbons ;  in  other  words,  they  are  not 
selling  up  to  their  quotas  each  month.  National 
Carbon  Company  will  not  allow  any  dealer  to 
make  up  a  deficiency  in  his  quota ;  if  he  does 
not  order  his  full  quota  in  any  month,  he  cannot 
make  up  the  difference  in  a  succeeding  period. 


Guide  for  Tbeatremen 

Circuit  headquarters  of  at  least  one  large 
theatre  company  has  sent  notices  to  all  man- 
agers to  retain  on  file  for  convenient  refer- 
ence the  "Theatreman's  Wartime  Guide" 
which  hss  been  published  and  distributed 
gratis  by  the  Strong  Electric  Corp. 

The  book  covers  a  wide  range  of  subjects 
concerning  equipment  maintenance  as  well  as 
information  on  blackout  regulations,  safety 
measures,  and  emergency  treatment  in  case  of 
accident. 

Copies  of  the  book,  the  Strong  Electric 
Corp.,  officials  state,  will  be  made  available 
gratis  to  all  theatres.  In  the  event  you  have 
not  received  a  copy,  address  your  request  for 
a  copy  to:  Strong  Emergency  Service  Depart- 
ment, The  Strong  Electric  Corp.,  Toledo,  Ohio. 


New  Type  of  Screen  Said 

To  Lessen  Distortion  of  Objects 

With  the  example  of  the  human  eye,  the 
Owens  Corning  'Fiberglas"  Corp.  of  Toledo, 
O.,  presented  for  exhibition  to  the  Hollywood 
press  a  new  motion  picture  screen  known  as 
the  Retiscope  screen.  The  inventors,  studying 
the  retina  of  the  human  eye,  have  constructed 
a  screen  made  of  two  sheets  of  fibre  glass,  one 
behind  the  other,  and  laced  to  a  curved  and 
movable  steel  frame. 

Since  the  human  eye  is  able  to  view  objects 
at  varying  angles  with  much  less  distortion  the 
inventors  tried  to  follow  its  workings  as  closely 
as  possible. 

The  demonstration  included  a  showing  of 
parts  of  past  pictures  in  black  and  white ;  color, 
both  full  Technicolor  and  sepia  tint. 


Plastic  Coating  Makes 
Gloss 

A  synthetic  plastic  coating  for  glass  is  be- 
ing introduced  exclusively  to  theatres  by  Na- 
tional Theatre  Supply  Company. 

This  new  material,  known  as  Hamlin  Shatter 
Resistant  Film,  is  designed  to  eliminate  the 
danger  to  patrons  and  to  theatre  personnel  as 
a  result  of  flying  glass  during  enemy  air  raids 
or  explosions  growing  out  of  potential  domestic 
sabotage.  Judging  by  the  experience  of  Eng- 
land in  air  raids,  a  high  percentage  of  the 
casualties  reported  were  caused  by  flying  glass 
during  bombings. 

The  material  is  highly  transparent,  resemb- 
ling a  water-white  liquid  and  may  be  applied 
to  all  glass  surfaces  by  spraying  or  careful 
brushing.  Tests  conducted  in  theatres  and 
industrial  plants  are  said  to  have  shown  that 
glass  protected  by  this  coating,  though  crack- 
ing upon  impact,  will  not  shatter  or  cause 
Hying  particles  to  be  projected  into  surround- 
ing areas. 

The  announcement  by  National  Theatre 
Supply  Company  claims  that  this  new  plastic 
material  can  be  applied  to  all  theatre  windows 
and  to  the  interior  surface  of  lobby  frame 
glass  and  entrance  doors.  500  sq.  feet  of  glass 
can  usually  be  covered  by  a  single  gallon  of 
Hamlin  Shatter-Resistant  Film. 

Among  the  features  of  this  anti-shatter  pro- 
tection for  glass  are  its  ability  to  stand  pro- 
longed exposures  to  the  elements  without  dis- 
coloration, a  tensile  strength  of  from  3000  to 
5000  lbs.  per  square  inch  and  the  ability  to 
be  washed  with  cold  water  whenever  necessary. 


Last  Chance  to  Air-Condition  Your  Theatre! 

BLOWERS  •  AIR  WASHERS  •  COOLING  UNITS!    r    "  , 

WE- HE  SELLING  THEM  AT  LAST  YEARS  LOW  PRICES!  ' 


Blowers 
5.500  C.F.M. 
8,500  C.F.M. 

11,000  C.F.M. 

1.3.500  C.F.M. 

22,500  C.F.M. 


Less 
Motor 
S75.00 

99.75 
119.00 
149.50 
199.50 


H.P. 

V--. 

% 

ly. 

2 
3 


With 
Motor 
S106.S0 
143.50 
190.75 
230.00 
290.00 


Air 
Washers 
$26.00 
60.00 
72.00 
72.00 
144.00 


Any  air  washer  may  he  made  completely  automatic  by  add- 
ins  a  Roto- Atomizer  ( spray-ieheel  motor  disc  assembly); 
re-circulatins  pump  and  motor  assembly^  float  valve  and 
motor  shield;   all  for  only  S70.00. 

Complete  Coola-Weather  Units  as  illustrated,  including 
Roto-Atomizer  as  low  as  S139.00,  ready  for  operation. 
Send    for    your    copy    of    our    Air    Conditioning  Catalog  

S.O.S.Cinema  Supply  Corp. 

New  Address;  449  West  42nd  St..  New  York 


IDEAL  CHAIRS 

"Built  to  excel — not  just  to  compete" 

Ideal  Seating  Company 
Grand  Rapids  Michigan 


War  Cuts  Supply  of 
Carpet --Long  Wear 
Measures  a  Must  Now 

(Ed.   Note:    Conservation   measures  jar 
carpet  installations  in  theatres  take  on  the 
greatest  of  importance  now  that  the  supply 
of  nctv  material  is  being  drastically  reduced. 
The  foUoiving  article  gives  pointers  on  one 
method  recommended  by  specialists  in  the 
manufacture  of  carpet  linings.) 
Maybe  somebody  knows  how  much  carpeting 
will  be  available  for  theatre  use  next  year  and 
the  other  years  until  this  war  is  over.    If  so, 
he  is  keeping  it  a  secret.    All  we  know  is  that 
every  month's  X-N'PB  announcement  shrinks  the 
probable  quantity. 

And  yet,  with  supplies  of  new  floor  coverings 
dviindling,  your  present  carpets  keep  right  on 
wearing  out  just  as  before. 

What's  to  do  when  the  carpets  now  on  your 
floors  are  gone? 

The  answer  to  that  is  "Don't  let  your  present 
carpets  wear  out,  if  there  is  anything  in  the 
world  you  can  do  to  add  to  their  serviceable 
life!" 

Is  there  anything  you  can  do  to  slow  down 
carpet  wear  ? 

Yes,  there  is  something  that  can  be  done  to 
prolong  service  of  old  carpets  and  most  cer- 
tainly there  is  something  to  do  to  get  the  very 
maximum  wear  from  any  new  carpets  you  are 
installing:  Pay  intelligent  attention  to  the 
cushions  under  them. 

For  it  is  the  carpet  padding — hidden  where 
you  never  see  it  and  where  you  forget  it  is 
there — that  may  very  possibly  decide  whether 
you  get  through  this  war  without  carpet  trouble. 

The  subject  of  carpet  cushions  is  not  a 
complicated  one  at  all.  You  would  be  lucky  if 
all  your  buying  and  maintenance  problems  were 
as  easy  to  judge  and  handle  right.  Carpet 
underlinings  have  been  used  under  theatre  ser- 
vice conditions  for  many  years,  and  as  a  result 
it  is  no  longer  necessary  to  speculate  about 
performance.  From  all  of  this  experience,  four 
simple  points  emerge — a  sort  of  four-fold  rule 
of  thumb.  If  you  follow  it,  you  can  be  sure 
you  are  getting  the  most  service  and  economy : 

Here  are  the  four  rules  to  follow : 

1.  Be  sure  you  use  carpet  padding  of  suf- 
ficiently heavy  weight  for  the  traffic  it  will 
receive.  This  means  that  preference  should  be 
given  to  86  oz.  or  64  oz.  cushion  for  aisles  and 
other  heavy-traffic  locations. 

2.  Be  sure  the  padding  is  made  of  the  best 
material — and  that  means  all  hair,  felted  to  an 
adhesive  fabric  reinforcing  center. 

3.  In  buying  new  carpets,  do  yotir  own  speci- 
fying of  the  quality  of  carpet  cushion.  Don't 
let  dealers  furnish  any  old  grade  they  choose. 
Specify  a  grade  of  unquestionable  top  quality — 
and  specify  it  by  actual  brand  name. 

4.  For  carpets  now  in  service,  inspect  the 
padding  noiv — and  frequently  hereafter — and  if 
there's  any  sign  of  packing  down,  replace  it 
before  it  is  too  late  with  a  grade  of  cushion 
that  you  know  will  stay  soft. 


Star  Cinema  at  New  Quarters 

Star  Cinema  Supply  Company,  specialists  in 
theatre  equipment,  have  removed  offices  from 
440  W.  4Sth  St.,  New  York  City,  to  larger 
quarters  at  442  W.  45th  St.  The  Star  Cinema 
Supply  Co.  was  organized  two  years  ago  by 
Saul  Tanney. 


Gibraltar  Chain  Renews  Service 

Gibraltar  Enterprises,  Inc.,  operating  the- 
atres throughout  Colorado,  Nebraska  and  New 
Mexico,  has  signed  an  agreement  with  Altec 
renewing  sound  and  repair-replacement  service 
on  six  theatres,  and  has  added  14  additional 
houses  to  the  Altec  list. 


May  23, 1942 


S  H  O  E  X  •  S 


TRADE    R  E  \'  I  E  W' 


Page  43 


ASTOR  PICTURES 


See 
Issue  of 


Rel. 

Mins.  Date 

Bat  Whispers  (My-D)  C.    Morris-U.    Merkel   86  Reissued 

Coci<  of  tlie  Air  (C)  Chester  Morris    71  Reissued 

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  Reissued 

Fangs  of  the  Wild  Rin  Tin  Tin,  Jr   60  New  Release 

Hell's  Angels  (D)  Lyon- Harlow- Hall   100  Reissued 

Hell's  Crossroads  (D)A  Tom    Keene-John  Qualen  Reissued 

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  Reissued 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) .  ..Claudette   Colbert    80  Reissued 

Keep   em  Laughing  Jack  Benny   72  Reissued 

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70  Reissued 

Our  Girl  Shirley  Shirley  Temple   40  Cavalcade 

Paiooka  (C)   Stuart   Erwin-Luoe  Velez   70  Reissued 

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak   88  Reissued 

Sky  Devils  (C-D)  Snencer  Tracy  88  Reissued 


Titans  of  the  Deep. 


.Beebe  and  Barton  45. 


. .  Reissued 


COLUMBIA 


Currenf  19-10-41 


2014 
2023 

2001 
2041 

2039 
2003 
2208 
2216 
2207 
2017 
2042 
2004 


3013 
3029 
3003 
3041 
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3212 
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3025 
3031 

302E 


3214 
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3030 

3015 
3023 
3039 
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3024 
3101 
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3007 
3204 
321 1 
3034 
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3040 
3213 
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76.. 7/17/41   b7/5/4l 


. .b2/28/42 
. .al/31/42 
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. .b2/2l/42 
.  .al  I/I  Ml 
. ..b4/4/42 


1/29/42  ...b3/l4/42 


Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake.. 

Ellery  Queen  and  the 

Perfect  Crime  (My)A  Ralph  Bellamy-Margaret  Lindsay...  63. .8/14/41  ...b7/l2/4l 

Here  Comes  Mr.  Jordan(FA) A.Robt.   Montgomery- Rita  Johnson   93.. 8/21/41   b8/2/41 

I  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally    Eilers-Donald    Woods   70. .6/30/41  ...b6/28/4l 

Officer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett   60.. 7/24/41  ...b7/19/41 

Our  Wife   'OF  Ruth  H ussey- M elvyn  Douglas   93. .8/28/41  ...b8/l6/4l 

Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty   58. .9/18/41   b9/6/41 

Son  of  navy  Crockett  (W)F...Bill   Elliott-Iris  Meredith   62. .7/15/41  ...b7/l2/4l 

Thunder  Over  the  Prairie  (W)  F.Charles  Starrett- Eileen  O'Hearn   60.  .7/30/41   b8/2/4l 

Tillie  the  Toiler  (OF  Kay  Harris- William  Tracy   67. .8/7/41   b8/9/41 

Two  in  a  Taxi  (C-D) A  Anita  Louise- Russell  Hayden   62  . 7/10/41  ...b6/28/4( 

You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth   88. .9/25/41  ...b9/27/4l 

Current  1941-42 

Adventiiresof  Martin  Eden(D)A. Glenn  Ford-Claire  Trevor   87.  .2/26/42  . 

Alias  Boston  Blackie  (D)  C.  Morris- Richard  Lane   67.. 4/2/42  . 

Bedtime  Story  (OA  Loretta  Young-Fredric  March   85. .12/25/41 

Blonde  From  Singapore  (CD)  A .  Florence  Rice-Leif  Erickson   67..  10/16/41 

Blondie  Goes  to  College  (OF. Penny  Singleton-Arthur  Lake   74. .1/15/42  . 

Blondie's  Blessed  Event  (C)  F.Penny  Singleton-Arthur  Lake   69.. 4/9/42  . 

Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58.. 2/12/42  . 

Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon.  63..  1/22/42 

Canal   Zone    (D)F  Chester  Morris-John  Hubbard  79.. 3/19/42 

Close  Call  for  Ellery 

Queen   (My)F   William  Gargan-Margaret  Lindsay..  67 

Confessions  of  Boston 

Blackie  (My)F   Chester  Morris-Harriet  Milliard         65..  1/8/42  .. 

Desperate  Chance  for  Ellery 

Queen  (My)   Wm.  Gargan-Margaret  Lindsay          70. .3  7  42  .. 

(Former  title  "Ellery  Queen  and  the  Living  Corpse'  ) 

Devil's  Trail   (W)  Bill  Elliott-Tex  Ritter   61   .5  14  42 

Down  Rio  Grande  Way  (W)F. Charles  Starrett-Russell  Hayden         58.. 4/23/42  . 

Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay...  68,.  11/18/41 

Go  West.  Young  Lady(WMOF. Penny  Singleton-Glenn  Ford  71, ,11/27/41 

Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65, ,9/11/41  , 

Harvard  Here  1  Come  (C)F...Maxie  Rosenbloom- Arline  Judge  65, ,12/18/41 

Hello  Annapolis  (D)  Jean  Parker-Tom   Brown   62.. 4/23/42  . 

Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72. .12/11/41 

Invaders.  The  (D)F  Leslie  Howard-Laurence  Olivier  104. .4/15/42  . 

King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter  '. .  63.. 8/14/41  . 

Ladies  in  Retirement  (D)A..,lda    Lupino-Louis    Hayward  91, ,9/18/41  . 

Lady  Is  Willing  (CD)A  Marlene    Dietrich-Fred    MacMurray.  91 .  .2/12/42  . 

Lawless  Plainsman  (W)  Charl»s  Starrett-Russell  Hayden         59.. 3  12  42 

Lone  Star  Vigilantes  (W)F,,,Bill  Elliott-Tex  Ritter   58, ,1/1/42  ,, 

Man  Who  Returned  to  Life  (D)AJohn  Howard-Lucille  Fairbanks          60.  ,2/5/42  ,, 

Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger  90..  II '20/41 

Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly   63. .9/4/41  ,, 

North  of  the  Rockies  (W)F,,,Bill  Elliott-Tex  Ritter   60, ,4/2/42  ,, 

Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  60,. o  14  42 

Riders  of  the  Badlands  (W)F. Charles  Starrett-Russell  Hayden  57. .12/18/41 

Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. .10/16/41 

Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden  59..  1 1/13/41 

Secrets  of  the  Lone  Wolf  (My)  F.Warren  William    66. .11/13/41 

Shut  My  Big  Mouth  (OF  Joe  E.  Brown-Adele  Mara  7l..2'l9/42  . 

Sing  for  Your  Supper  (DM)F,Jinx   Falkenburg-"Buddy"   Rogers,,  68,,  12/4/41  , 

Stork  Pays  Off  (OF  Maxie  Rosenbloom-Rochelle  Hudson,  68,,  1 1 '6/41  , 

Sweetheart  of  the  Fleet  (C),,,Joan  Davis-Jinx  Falkenburg   65, ,o  21/42 

Texas  (D)F   William  Holden-Glenn  Ford  92, ,10/9/41  , 

Three  Girls  About  Town(CD)A Joan  Blonrtell-John  Howard  73,,10'23/41 

Tramp.  Tramp.  Tramp  (C)  F  ,,  .Florence  Rice-Bruce  Bennett   68,, 3/12/42 

Two  Latins  From  .„,„,.. 

Manhattan  (CM)F   Jinx  Falkenbnrg-Joan  Woodbury         66,,  10/2/41  , 

Two  Yanks  in  Trinidad  (C)A,,Pat  O'Brien-Brian   Donlevy   84,  ,3/26/42 

West  of  Tombstone  (W)F  Charles  Starrett-Russell  Hayden         d9,, 1/15/42  , 

Wife  Takes  a  Flyer  (F)F  J.  Bennett-F,  Tone   P.";.  ,4/30/42 

You  Belong  to  Me  (CD)  A  Barbara  Stanwyck- Henry  Fonda  97  , 10 '30/4 1 


,bl2/l3/4l 
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,all  15  41 
, ,b3/28/42 


,b8/30/41 
bll/29/41 
,b9/20/4| 
.b2  '28/42 
, .b4/25/42 
,  .alO/4/41 
. . b2  '2 1 /42 
..  .b8/9'4l 
.b9/l3/4l 
.bl/31  '42 
.al 1  29  '41 
. .b9/27/4; 
. .b2/28/42 
,bl0/l8/4l 
, , .b8/2/4l 
, ,b3/2l/42 
, .  ,a3  7 '42 
,bl2/20/4l 
,  ,b8/30/4l 
, .38/16/41 
,bl 1  /22/41 
, ,b2  /2I/42 
,  .hl2'6/4l 
,bl I /15/4I 
.  .  .a3  7  42 
. .b9/27/4l 
.blO/25/41 
.  .b3/28/42 


.  .b9/27/4| 
. .b3/28/42 
. .hi  /24/42 
, .b4/25/42 
,blO  18/41 


Coming  1941-42 

Atlantic  Convoy    John  Beal- Virginia  Field  

Bad  Men  of  the  Hills  Charles  Starrett-Russell  Hayden  

Blondie  for  Victory  Penny  Singleton-Arthur  Lake  

Fingers   Kay  Harris-Bruce  Bennett  

He's  My  Old  Man  Pat  O'Brien-Glenn  Ford  

Lone  Wolf  in  Scotland 
Yard  (My)   Warren  William-Eric  Blore  

Lucky  Legs   linx  Falkenburg-Russell  Hayden  

Man's  World  (D)  M.  Chapman-W.  Wright  

3014  Meet  the  Stewarts  William  Hclden-Frances  Dec  

My  Sister  Eileen  Rosalind  Russell-Brian  Aherne  

Overland  to  Deadwood  Charles  Starrett-Russell  Hayden  

Parachute  Nurse  (D)  Marguerit;  Chapman-Kay  Harris  

Prairie  Gunsmoke  (W)  Bill    Elliott-Tex  Ritter  

3206  Riders  of  the  Northland  Charles  Starrett-Russell   Hayden  58. 

Shotgun  Guard   Charles  Starrett-Jimmv  Davis  

Submarine  Raider  (D)  John  Howard-Marguerite  Chapman  

Talk  of  the  Town  (D)  Gary  Grant-Jean  Arthur  

(Former  title  "Three's  a  Crowd") 

They  All  Kissed  the  Bride,,, Joan  Crawford -M elvyn  Douglas  

(Former  title  "He  Kissed  the  Bride") 

Vengeance  of  the  West  (W),,,Bill  Elliott-Tex  Ritter  


,a5/2/42 
,a5/2/42 


. .a5  2  42 
,a5  16  42 


,a5  16  42 
, ,a3  7  42 


6  18  42 
6  1842 


.  aS  9  42 
,al  17 '42 
.a4  18  42 


6/4/42 
6 '25 '42 


6/11/42 


,a3'21  '42 
,a2  21/42 


,a3  14/42 
,a5,  16  42 


MGM 


Current  1940-41 


141  Barnacle  Bill  (CD)F  Wallace  Beery-Virginia  Weidler  92, 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson-Walter  Pidgeon(Tech.)  98, 

145  Dr,Kildare'sWeddingDay(D)F,Lew  Ayres-Lionel  Barrymore  82, 

146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickey  Rooney-Judy  Garland  100, 

143  Ringside  Maisie  (CD)F  Ann  Sothcrn-George  Murphy  96, 

142  Stars  Look  Down  (D)  M.  Lockwood-Michael  Redgrave  98. 

140  They  Met  in  Bombay  (D)A.. .Clark   G:ible-Rosalind   Russell  92. 

148  When  Ladies  Meet  (SC)A  Joan  Crawford-Rob't  Taylor  105. 

•47  Whistling  In  the  Dark(MyC)F.Skelton-Rutherford   78. 


.7/4/41  . 

.7/25/41 

.8/22/41 

,8/15/41 
,8/1/41  , 
,7/18/41 
,6/27/41 
.8/29/41 
.8/8/41  . 


, ..,b7/5/4l 
. ,,b6/28/4l 
, ..b8/23/41 

, ,.,b8/9/4l 
, ,,b7/26/4l 
, , .b7/l2/4l 
. . ,b6/28/4l 
, . ,b8/30/4l 
,..,b8/2/4l 


MGM  Current  1941-42  Mins, 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117,, 

220  Born  to  Sing   (DM)  Ray  McDonald- Virginia  Weidler  81,. 

220  Bugle  Sounds   (D)F  Wallace  Beery-Marjorie  Main  101,. 

208  Chocolate  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  102,, 

229  Courtship  of  Andy  Hardy(CD)  F  M  ickey  Rooney-Lewis  Stone  93,. 

213  Design  for  Scandal  (CD)A  Rosalind   Russell-Walter  Pidgeon,,.  84. 

203  Down  in  San  Diego  (D)F  Dan  Dailey.  Jr,-Bonita  Granvilla,..  73, 

201  Dr,  Jekyll  and  Mr.  Hyde(D) A.Spencer  Tracy-lngrid  Bergman  127, 

217  Dr.  Kildare's  Victory  (D).,,.L[*w  Ayres-Lionel  Barrymore  82, 

207  Feminine  Touch   (C)A  Rosalind  Russell-Don  Ameche  93, 

232  Fingers  at  the  Window(My) A,Lew  Ayres-Laraine  Day   80, 

237  Gra,''d  Central  Murder  (My)F,,Van   Heflin- Virginia  Grey  72. 

212  H,  M,  Pulham,  Esq,  (D)A  Hedy  Lamarr-Robert  Young  120, 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105, 

221  Joe  Smith.  American  (D)  R,  Young-Marsha  Hunt-V,  Heflin,,  63, 

218  Johnny  Eager  (G)A  Lana   Turner- Robert   Taylor  107, 

215  Kathleen   (D)F  Shirley  Temple-Herbert  Marshall,..  84. 

230  Kid  Glove  Killer  (D)F  Marsha  Hunt-Van  Heflin   74. 

202  Lady  Be  Good  (CM)F  Eleanor   Powell-Ann   Sothern  112. 

205  Married  Bachelor  (OA  Ruth  Hussey-Roh't  Young   81. 

219  Mr.  and  Mrs,  North  (MyC)  F ,.  Grade  Allen- William   Post.  Jr   67, 

231  Mokey  (D)F   D.    Dailey-Donna   Reed   88. 

227  Nazi   Agent   (Spy)A  Cnnrad  Veldt-Ann  Ayars   82. 

(Reviewed  as  "Salute  to  Courage") 

233  Rio  Rita  (CM)F  Abbott  &  Costello   92. 

210  Shadowofthe Thin  Man(CMy)F. William  Powell-Myrna  Loy   97. 

235  Ship  Ahov  (CM)F  Eleanor  Powell-Red  Skelton   95. 

206  Smilin'  Through  (Tech.)  (D)  F  .J,  MacDonald-Brian  Aherne  100, 

234  Sunday  Punch  (CD)F  Jean  Rogers- William  Lundigan  76. 

214  Tarzan's  Secret  Treasure  (D)F,J,  Weissmuller-Maureen  O'Sullivan.  81, 

228  This  Time  For  Keeps  (OF,,, Robert  Sterling-Ann  Rutherford  73, 

236  Tortilla  Flat  (C)  Tracy-Garfield-Lamarr-Tamiroff   105, 

211  Two  Faced  Woman  (C)A  Garbo-Melvyn    Douglas   94, 

209  Unholy  Partners  (D)A  Edw,  G,  Robinson-Edward  Arnold,,  94, 

223  Vanishing  Virginian  (CD)  K,    Grayson-F.   Morgan  101, 

225  We  Were  Dancing  (SOA  Norma  Shearer-Melvyn  Douglas  94, 

222  Woman  of  the  Year  (CD)A. ,  .Spencer  Tracy- Katharine  Hepburn .,  1 12, 

224  Yank  on  the  Burma  Road(D)F.L.  Day-B,   Nelson-K.  Luke  65, 

Comin?  1941-42 

Apache  Trail  (W)  Wil!i?).m  Lundigan- Donna  Reed  

Cairo   Jeanette  MacDonald-Robt,  Young  

Calling  Dr,  Gillespie  (D)  ^hilins  Dorn-Liorel  Barrymore  

(Former  title  "Born  to  Be  Bad") 

Crossroads  (CD)   William  Powell-Hedy  Lamarr  

(Former  title  ''Till  You  Return") 

For  Me  and  My  Gal  Judy  Garland-George  Murphy  

(Former  title  "Big  Time") 

241  Her  Cardboard  Lover  (C)  Ncrma  Shearer- Robert  Taylor  

238  I  Married  An  Angel  (C)  lin^'Me  MacDonald-Nelson  Eddy  

Jackass  Mail  (C)  Wallac-?  Beerv-Marjorie  Main  

240  Maisie  Gets  Her  Man  (CD),,.4nn  Scthern-Red  Skelton  

(Former  title  "Get  Rich  Quick  Maisie") 

Mrs.  Miniver  (D)  Greer  Garson-Walter  Pidgeon  132. 

Once  Upon  a  1  hursday  (CD). Marsha  Hunt-Barry  Nelson  

Ox  Train   Dean  Jagger- Donald  Meek  

239  Pacific  Rendezvous   Lee  Bcwman-Jean  Rogers   77. 

Panama   Hattie    (CM)  Ann  Sothern-Wm,  Lundigan  

Pierre  of  the  Plains  John  Carroll-Ruth  Hussey  

Random  Harvest   Greer  Garson-Ronald  Colman  

Red  Light  (CD)  Clark   Gable-Lana  Turner  

(Former  title  "Somewhere  I'll  Find  You") 
Seven  Girls   Van  Heflin- Kathryn  Grayson  

242  Tarzan's  New  York 

Adventure  (D)A   J,   Weismuller-M,   O'Sullivan   71. 

Tish   Marjorie  Main-ZaSu  Pitts  

War  Against  Mrs.  Hadley  Erfward  Arnold-Fay  Bainter  

Yank  at  Eton  Mickey  Rooney- Edmund  Gwenn  


Rel. 

Date 
Jan.  . 
Mar. 

.Jan.  . 
.Nov.  . 
,  Mar. 
Dec.  . 
.Sept. 
.Sept. 
.Jan.  . 
.Oct.  . 
.Apr.  . 
May 
,  Dec,  , 
,Oct,  , 
,  Feb.  , 
,Jan.  , 
,  Dec.  , 
,Apr.  , 
,Sept, 
,Oct.  . 
,Jan.  , 
,  Apr,  . 
.  Mar. 

.Apr.  . 
.Nov,  . 
.May 
.Oct.  , 
,  May 
,  Dec.  . 
.  Mar. 
,  May 
,  N  ov.  , 
,  Nov.  . 
.Feb.  . 
.  Mar. 
.Feb.  . 
.Feb.  . 


Issue  of 
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.bl2/20/41 
.blO/18/41 
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. .b4  25/42 
.bl 1/ 15/41 
. .b9/20/41 
. .b 1/10/42 
.bl2/l3/4l 
.bl 1/15/41 
..b3/l4/42 
. .b7/l9/4l 
.,b9/l3/4l 
,bl2/20/4l 
, ,h3/28/42 
. ,bl/24/42 

, .b3/l4/42 
,bl0/25/4l 
. .b4/l8/42 
..fl9/l3/4l 
."■.b4/l8/42 
.bll/l5/4l 
. .b2/l4/42 
, ,b4/25/42 
,b 10/25/41 
,blO/l8/4l 
. ,bl2/6/4l 
, ,hl/l7/42 
.,hl/l7/42 
..bl/17/42 


,a5/|6/42 
'.a3/2i/42 
.33/28/42 


June 
June 


.a2  21  42 
.al 1 '8/41 
. .35/9/42 
.33/28/42 

.b5/l6/42 
.33/28/42 


. .35  9  42 
.38/30/41 

.  ,35/2/42 


.33/28/42 
.ao  16/42 
.b4  18  42 


.35/2/42 


MONOGRAM 


Current  1940-41 

Bowery  Blitzkrieg  (D)F  Gorcy- Jordan- Hall    61. .8/1/41  .. 

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang   63. .8/8/41  ., 

Driftin'    Kid    (W)F  Tom  Keene-Betty  Miles   55,, 9/26/41  . 

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  8/8/41 

Father  Steps  Out  (D)F  Frank  Albertson-Jed  Prouty  63,, 7/19/41  . 

Fugitive  Valley  (W)F  Corrigan- King-Terhune    60. .7/30/41  , 

Riding  the  Sunset  Tr3il  (W)    Tom  Keene-Betty  Miles  10/31/41 

Wsndercrs  of  the  Desert  (W),,Tom  Keene-Betty  Miles  6/25/41  , 

Current  1941-42 

Arizona  Bsund  (W)F  Buck  Jones-Tim  McCoy   57,, 7/ 19/41  , 

Arizona  Roundup  (W)  Tom    Keene  3/13/42  , 

Below  the  Border  (W)F  Buck  Jones-Tim  IMcCoy   58,,  1/30/42  , 

Black  Dragons  (My)A  Bela  Lugosi-Joan  B3rcl3y   63,, 3/6/42  ,, 

Boothill  B3ndits  R3nge  Busters   4/24/42  . 

Borrowed  Hero  (D)F  Florence  Rise-Alan  Baxter  65,,  12/5/41  , 

Continental  Express  (D)A  Rex   Harrison- Valerie   Hobson  61,, 4/1/42  ,, 

Corpse  Vanishes  (H)  Bel3  Lugosi-Jo3n  B3rcl3y   64,, 5/8/42  , 

Double  Trouble  (OF  Hsrry  Langdon-Charles  Rogers  64, ,11/21/41 

Forbidden  Tr3ils  (W)F  Buck  Jones-Tim   McCoy   58,,  12/26/41 

Freckles  Comes  Home  (G) ,,.  .Johnny  Downs-Gsil  Storm  1/2/42  ,. 

Gentlem3n  From  Dixie  (D)F..M3ry  Ruth-Marian  Marsh  63,, 9/5/41  ,, 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy   65,, 3/27/42  , 

Gunman  From  Bodie  (W)F,..Buck  Jones-Tim   McCoy   62, ,9/19/41  , 

I  Killed  That  Man  (My)A  Ricardo  Cortez-Joan   Woodbury  70,,  11/14/41 

Klondike  Fury   (D)A  Edmund  Lowe-Lucille  Fairbanks         68, ,3/20/42  , 

Law  of  the  Jungle  (Spy) .Arline  Judge-John   King  2/6/42  , 

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jsckie   Moran  62,, 9/12/41  . 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  12/5/41 

Man  From  Headqusrters  (G)A. Frank  Albertson-Joan  Woodbury         63,,  1/23/42  . 

Man  With  Two  Lives  (D)A  Edward  Norris-John  Arden   65,  ,3/13/42  , 

Maxwell  Arfher,  Detective  John  Loder-Leneen  M3cGr3th  72..  1/21/42 

Mr.  Wise  Guy  (CD)F  East  Side   Kids   70.. 2/20/42  . 

Private  Snuffy  Smith  (CD)F..Bud  Duncan-Edgar  Kennedy   67..  1/16/42  . 

(Reviewed  as  "Snuffy  Smith.  Yardbird") 

Riot  Squad  (My) A  Richard   Cromwell-Msry   Ruth   57..  12/19/41 

Road  to  Happiness  (0)  John  Boles-Mona  B3rrie-Billy  Lee.,  84.,  1/9/42  ,, 

Rock  River  Reneg3des  (W).,.R3nge  Busters  2/27/42 

Saddle  Mountain  Roundup(W) ,  Range  Busters  8/29/41 

She's  in  the  Army  Veda  Ann  Borg-Marie  Wilson  5  15 '42 

So's  YoiT  Aunt  Emma  (CD)F, Roger  Pryor-ZaSu  Pitts   62,, 4/17/42 

Spooks  Run  Wild  (MyOF  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63, 

Stolen  Paradise   (D)A  Leon  Janney-Eleanor  Hunt  80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)F,  ..  .Range  Busters   72. 

Tonto  Basin  Outlaws  (W)F,,, Range  Busters   63, 

Top  Sergeant  Mulligan  (C)F,.Nat  Pendleton-Carol   Hughes  69, 

Tower  of  Terror  (Spy)  Movita-Wilfred  Lawson  4/1/42 

Underground   Rustlers   (W)F.. Range  Busters  56, ,11/21/41 

Western  Mail  (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  2/13/42 

Where  Trails  End  (W)  Tom  Keene-Joan  Curtis  5  I  42  , 

Zis  Boom  Bah   (DM)F  Peter  Lind  Hayes-Grsce  Hayes   62, ,11/7/41 

Coming  1941-42 

Army  Bride   John  Beal-Wanda  McKay  

(Former  title  "Do  Not  Disturb") 

Down  Texas  Way  (W)  Buck  Jones-Tim  McCoy  

Hot  Rubber   Rochelle  Hudson-Ricardo  Cortez  6  26  42 

Let's  Get  Tough  (CD)  Leo  Gorcey-Huntz  Hall   62  ,5  29  42 

Lure  of  the  Islands  Margie  Hart   7  3  42  , 

Texas  Trouble  Shooters  Ray  Corrigan-John  King  6/12/42 

Three  Wise  Brides  (CD)  Nova  Pilbeam-Basil  Sydney  


, .b8/2/4l 
, ,b8/9/4l 
.b9/27/4l 
.37/19/41 
. .b8/2/4l 
.b9/20/4l 
,  .39/27/41 
.,36/14/41 


, ,b7/26/4l 
. .32/21/42 
. .b2/2l/42 
. ..b3/7/42 


10/24/41 
10/31/41 

1/9/42  .. 
10/10/41 
10/17/41 


. .bl2/6/4l 
. .b4/l 1/42 
. .b4/l8/42 
.bl I/I5/4I 
. .bl/31/42 
.all/22/41 
, ,b9/l3/4 
,,,b4/4/42 
,bl0/l8/4l 
. .bl 1/8/41 
, ,b3/2l/42 
. .31/17/42 
, .b9/20/4l 
.31 1/22/41 
..bl/31/42 
. .b3/l4/42 
. . .b5/2/42 
. .b2/l4/42 
., bl/31/42 

.bl2/20/4l 
. .bl/IO/42 
. .32/21/42 
...38/9/41 
...  35  2  '42 
. .b4/25/42 
.blO/l 1/41 
.bl2/2l/40 

..b2/28/42 
.bl 1/29/41 
..bll/l/41 
. .34/25/42 
..bl/17/42 
. .al/31/42 
. . .a5/9/42 
..bM/iy4l 


. .34/25/42 
. .  .35/2/42 
..b5/ 16/42 


.34/18/42 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  44 


SHOWMEN'S    TRADE  REVIEW 


May  23,  1942 


PARAMOUNT  Current  1940-41  Mins. 

4038  Aloma  of  the  South  Seas  (D) F.Dorothy  Lamour-Jon  Hall  (Tech.)..  77 

4032  Caught  in  the  Draft  (OF  Bob  Hope-Dorothy  Lamour   81 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker   70 

4033  Forced  Landing  (D)F  Richard  Arlen-Eva  Gabor   66 

4035  Kiss  the  Boys  Goodbye(CM) F .D.  Ameche-M.  Martin-0.  Levant...  85 

4029  One  Night  in  Lisbon  (C)A  Madeleine  Carroll-Fred  MacMurray.  95 

4031  Parson  of  Panamint  (D)F  Charles  Ruggles-Ellen  Drew   84 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson   62 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden   78 

4036  World  Premiere  (OA  John  Barrymore- Frances  Farmer....  70 


Current  1941-42 


Block 
No. 

2  Among  the  Living  (H)A  Albert  Dekker-Susan  Hayward  68. 

3  Bahama  Passage  (Tech. )(D)A. Madeleine  Carroll-Stirling  Hayden..  81. 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84. 

1  Buy  Me  That  Town  (C)A  Lloyd  Nolan-Constance  Moore  70. 

4  Fleet's   In   (M)F  Dorothy  Lamour- William   Holden...  92. 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68. 

2  Glamour  Boy  (OF  Susanna  Foster-Jackie  Cooper  80. 

5  Great  Man's  Lany  (D)A  uaraara  Stanwyck-Joel  McCrea  91. 

I  Henry  Aldrich 

for  President  (C)F  Jimmy    Lydon-Cnarles    Smith  70. 

I  Hold  Back  the  Dawn  (D)F...Chas.  Boyer-Olivia  de  Havilland  IIS. 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard-Ray  Milland  77. 

Louisiana  Purchase  (MC)  Bob  Hope- Victor  Moore  (Tech.)....  98. 

3  Mr.  Bug  Goes  to  Town  (FA)F.Tech.  Cartoon  Feature   78. 

5  My  Favorite  Blonde  (C)A  Bob  Hope-Madeleine  Carroll  78. 

1  New  York  Town  (CD)A  Mary   Martin-Fred   MacMurray  75. 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Roht.  Preston  79. 

3  No  Hands  on  the  Clock(My)F. Chester  Morris-Jean  Parker  75. 

I  Nothing  But  the  Truth  (O...Bob  Hope-Paulette  Goddard  90. 

1  Outlaws  of  the  Desert  (W)F..Wm.  Boyd-Brad   King  66. 

3  Pacific  Blackout  (D)F  Robert   Preston- Martha  O'Driscoll. .  76. 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.) .  .124. 

4  Remarkable  Andrew   (C)F  William  Holden-Brian  Donlevy  80. 

W-l  Riders  of  the  Timberline(W)F. Bill  Boyd-Brad  King-Andy  Clyde..  59. 
W-l  Secret  of  the  Wastelands(W)F.Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  94. 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63. 

3  Sullivan's  Travels  (CD)A  Joel    McCrea-Veronica   Lake   91. 

4  Torpedo  Boat  (A)F  Richard  Arlen-Jean  Parker  69. 

5  True  to  the  Army  (CM)F  Juoy  Canova-Ann  Miller-Allan  Jones  76. 

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  38. 


Rel. 

Date 
8/29/41 
7/4/41 
8/29/41 
7/18/41 
8/1/41 
6/13/41 
8/22/41 
7/25/41 
6/20/41 
8/8/41 
8/15/41 


12/19/41 
1/23/42  . 
1 1/7/41  . 
10/3/41  . 
4/3/42  ., 
4/24/42  . 
12/5/41  . 
5/29/42  , 

10/24/41 
9/26/41  . 
3/20/42  . 
1/1/42  .. 
2/20/42  . 
5/1/42  ., 
10/31/41 
11/28/41 
2/13/42  . 
10/10/41 


W 


3/16/42 


3/19/42 
4/17/42 


Sea 
Issue  of 
. .b8/30/4l 
, .b5/3l/4l 
. .b8/23/4l 
. .b7/l9/4l 
, .b6/28/4l 
. .b5/IO/4l 
. .b6/2l/4l 
. .b6/2l/4l 
. .b6/l4/4l 
, ..b8/2/4l 
. .b8/23/4l 


...b9/6/4l 
.bl2/l3/4l 
...b9/6/4| 
...b8/2/4l 
. .bl/24/42 
. .bl/24/42 
. . .b9/6/4l 
. .b3/2l/42 

...b8/2/4l 
...b8/2/4l 
. .hl/17/42 
.bll/29/41 
. .bl2/6/4l 
. .b3/21/42 
.. .b8/2/4l 
. ..b9/6/4l 
.bl2/l3/4l 
. ..h8/2/4l 
. .b9/27/4l 
..bl2/6/4l 


RKO-RADIO 


Current  1940-41 


11/21/41 


2/6/42  . 

3/13/42 

5/15/42 


. .b3/2l/42 
. .bl/17/42 
. .b9/27/4l 
..b9/27/4l 
. ..b9/6/4l 
. .b9/27/4l 
..bl2/6/4l 
..bl/17/42 
.  .b3/2l/42 
. .b9/27/4l 


Coming 

American  Empire  (W)  Richard  Dix-Preston  Foster  al/24/42 

6  Be/ono  Ihe  blue  Horizon  (D).Doroihy  Lamour-Hichard  Denning...  76  b5/9/42 

(Former  title  "Malaya") 

6  Dr.  Broadway  (D)  Macdonald  Carey-Jean  Phillips  67  b5/9/42 

Forest  Rangers  (O)  (Tech.) .. .Fred  MacMurray-Paulette  Goddard  a2/28/42 

Glass  Key   jnan  Donlevy-Veronica  Lake  a5/l6/42 

Great   Without   Glory  Joel    McCrea-Betty  Field  

(Former  title  "Triumph  Over  Pain") 

Happy-Go-Lucky   M.  Martin-D.  Powell-R.  Vallee  

Henry  Aldrich.  Editor  (CD)... Jimmy  Lydon-Charles  Smith  a3/l4/42 

5  Henry  and  Dizzy  (CD)F  limmy  Lydon-Charles  Smith  71.. 6/5/42   b3/2l/42 

Holiday  Inn   Bing  Crosby-Fred  Astaire  8/28/42   al/3/42 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

I  Married  a  Witch  Fredric  March- Veronica  Lake  

Lady  Bodyguard   Anne  Shirley-Eddie  Albert  

Major  and  the  Minor  Ginger  Rogers-Ray  Milland  

Mr.  and  Mrs.  Cugat  Ray  Milland-Betty  Field  al2/27/4l 

Mrs.  Wiggs  of  the  Cabbage 

Patch  (C)  Fay  Bainter-Carolyn  Lee  a3/2l/42 

My  Heart  Belongs  to  Daddy(C)  .Richard  Carlson-Martha  O'Driscoll  a3/7/42 

6  Night  in  New  Orleans  (My) ..  Preston   Foster-Albert   Dekker  75  b5/9/42 

(Former  title  "Morning  After") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  al/3/42 

Priorities  of  1942  Betty  Jane  Rhodes-Johnnie  Johnston  

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  a5/l6/42 

Silver  Queen   George   Brent-Priscilla  Lane  

Star  Spangled  Rhythm  Betty  Hutton-Eddie  Bracken  

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  32/21/42 

(Former  title  "Black  Curtain") 

6  Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  77  b5/9/42 

6  Take  a  Letter,  Darling  (C)  Rosalind  Russell-Fred  MacMurray...  92  h5/9/42 

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  6/19/42  ...b3/2l/42 

Tombstone    (W)  Richard  Dix-Frances  Gifford  alO/4/41 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George..  68.. May   b5/9/42 

Wake   Island   Brian  Donlevy- Robert  Preston  

Wildcat    (D)  Richard  Arlen-Arline  Judge  a2/28/42 

Wrecking  Crew   Richard  Arlen-Chester  Morris  

Young  and  Willing  (0)  William  Holden-Susan  Hayward  al2/20/4l 

(Former  title  "Out  of  the  Frying  Pan") 


PRODUCERS  RELEASING  CORP.  1940-41 

162  Billy  the  Kid  in  Santa  Fe(W) .Bob-Steele-Marin  Fais-St.  John  66. 

116  Blonde  Comet  (D)  Robert  Kent-Virginia  Vale  67. 

111  Criminals  Within  (My)A  Eric  Linden-Ann  Doran  70. 

115  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey  66. 

113  Desperate   Cargo   (D)A  Ralph  Byrd-Carol  Hughes  69. 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore  61. 

124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor  67. 

126  Jungle  Man  (D)F  Buster  Crabbe-Sheila  Darcy  63. 

167  Lone  Rider  Ambushed  (W)F..Geo.   Houston-AI  St.  John  67. 

168  Lone  Rider  Fights  Back  (W). George  Houston-AI  St.  John  64. 

166  Lone  Rider  in  Frontier  Fury.. George  Houston-AI  St.  John  62. 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66. 

123  Paper  Bullets  (D)A  Joan  Woodbury-Jack  LaRue  72. 

125  Reg'lar  Fellers  (D)F  Billy   Lee-'Alfalfa'   Switzer   65. 

166  Texas  Marshal  (W)  Tim  McCoy- Kay  Leslie   62. 

1941-42 

220  Army  Takes  Over  

Baby  Face  Morgan  Mary  Carlisle-Richard  Cromwell  

258  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbe-AI  St.  John   58. 

260  Bilfy  the  Kid's  Smoking  Guns.B.  Crabbe-AI  St.  John   63. 

259  Billy  the  Kid  Trapped  (W)F.. Buster  Crabbe-AI  SL  John   59. 

257  Billy  the  Kid.  Wanted  (W)F. Buster  Crabbe-AI  St.  John   64. 

208  Bombs   Over   Burma  Anna  May  Wong-Noel   Madison  68. 

207  Broadway  Big  Shot  (CD)A. .  .Ralph   Byrd-Virginia  Vale   63. 

211  Dawn  Express  (Spy)  Michael  Whalen-Anne  Nagel  66. 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg   65. 

219  Gallant  Lady   Sidney  Blackmer-Rose  Hobart  70. 

202  Girls  Town  (D)F  Edith   Fellows-June  Storey  63. 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy  68. 

216  House  of  Errors  (C)  Harry  Langdon- Marian  Marsh  67. 

218  Inside  the  Law  Wallace   Ford-Frank  Sully  65. 

204  Isle  of  Forgotten  Sins  Alan  Baxter- Gertrude  Michael  

203  Jungle  Siren   

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue  63. 

263  Lone  Rider  and  the  Bandit(W)  .George  Houston-AI  St.  John  55. 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  SL  John  59. 

265  Lone  Rider  in  Texas  Justice... G.  Houston-AI  St.  John  

209  Mad  Monster   Johnny  Downs-George  Zucco  79. 

201  Men  of  San  Quentin  (D)F  J.  Anthony  Hughes-Eleanor  Stewart.  80. 

213  Miracle  Kid  (D)A  Tom  Neal-Carol  Hughes-Vicki  Lester  66. 

217  Panther's  Claw  (My)F  Sidney   Blackmer-Rickey  Vallin  74. 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  64. 

iS3  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radio'  Boyd-Art  Davis  62. 

229  Strangler   Judy  Camnpel I -Sebastian  Shaw  67, 

230  Swamp  Woman  (D)  Ann  Corio-Jack   La  Rue   68. 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60. 

212  They  Raid  by  Nioht  Lyie  Talbot-George  Neisce  

214  Today  I  Hang  (D)A  Walter  Woolf  King-Mona  Barrie  67. 

210  Too  Many  Women  (C)  Neil  Hamilton-June  Lang  67. 

254  Tumbleweed  Trail  (W)  Bill  Boyd-Lee  Powell  

Yank  in  Libya  H.  B.  Warner-Joan  Woodbury  


,7/11/41  , 
,12/26/41 
6/27/41  . 
9/12/41  . 
,7/4/41  .. 
,6/27/41  . 
,8/1/41  .. 
,  10/10/41 
,8/29/41  . 
,11/7/41  , 
,8/8/41  ., 
,10/31/41 
,6/13/41  , 
,8/15/41  . 
,6/13/41  , 


. .a7/l9/4l 
.all/22/41 
. .b8/l6/4l 
.blO/ll/41 
. .blO/4/41 
. .b8/l6/4l 
. .b9/l3/4l 
.blO/ll/41 
..bll/l/41 
.bl2/27/4l 
. .a7/26/4l 
..blO/4/41 
. .b6/l4/4l 
. .b8/30/4l 
. .a5/l7/4l 


7/17/42 


.  12/12/41 

.5/29/42  . 
.2/20/42  . 
. 10/24/41 
,6/5/42  .. 
.2/6/42  .. 
,3/27/42  . 
.1/23/42  . 
,5/29/42  . 

3/6/42  .. 

10/17/41 
.4/10/42  . 

5/8/42  .. 

6/26/42  . 

8/14/42  . 

12/19/41 

1/16/42  . 
3/13/42  . 

6/12/42  . 

5/15/42  . 

5/22/42  . 
,11/14/41 

4/17/42  . 

2/13/42  . 

,4/24/42  . 
4/3/42  .. 
,12/5/41  . 
,1/2/42  .. 
,7/3/42  .. 
,1/30/42  . 
.2/27/42  . 
,6/19/42  . 


.bl2/27/4l 

,'.'b4/l8/42 
..bll/l/41 

.'.'bl/i7/42 
.  .a2/28/42 
. .b2/l4/42 

.b4/n'/42 
,bl0/25/4l 
. . .a3/7/42 


,b 12/27/4 1 
,  .al2/6/4l 
.al/31/42 


, .b4/l8/42 
.bl/31/42 
.b3/2l/42 

,al2/l3/4l 


.alO/ll/41 
.all/22/41 


.b3/l4/42 
.al/31/42 


Rel. 

Mins.  Date 

129  Hurry,  Charlie,  Hurry  (OF. .Leon  Errol-Mildred  Coles  65.. 7/25/41 

175  Little  Foxes  (D)A  Bette  Davis-Herbert  Marshall  116.. 8/29/41 

135  My  Life  With  Caroline  (C).. .Ronald  Colman-Anna  Lee  81. .8/1/41  . 

136  Scattergood  Meets  B'way(D)F.Guy  Kibbee-Emma  Dunn   70.. 8/22/41 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  8/8/41  . 

172  Story  of  the  Vatican  (Doc.) ..  .March  of  Time   Feature...'   54.. 7/18/41 

126  Tom,  Dick  and  Harry  (OA. ..Ginger   Rogers-Geo.   Murphy  86. .7/4/41  . 


Sm 

lisut  at 

. .b7/il/4l 
. .bS/l6/4l 
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. .b8/30/4l 
..a7/l2/4l 
..b8/ 16/41 
. .b7/19/4l 


Block 
No. 


Current  1941-42 


I  All  That  Money  Can  Buy(D)A.Anne  Shirley-Walter  Huston  106.. 

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (OA  Barbara   Stanwyck-Gary  Cooper  III. 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60., 

5  Bashful  Bachelor  (OF  Lum  'n'  Abner   74., 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe.....  67., 

I  Citizen   Kane   (D)A  Orson  Welles- Dorothy  Comingore. . .  120. , 

3  Date  With  the  Falcon(MyC)F. George  Sanders-Wendy  Barrie  63., 

W-l  Dude  Cowboy  (W)F  Tim   Holt-Marjorie  Reynolds  59., 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)  64. 

Fantasia  (FA)F  Technicolor  Cartoon   85., 

1  Father  Takes  a  Wife  (OA  Adolphe  Menjou-Gloria  Swanson  79.. 

3  Four  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger   68.. 

2  Gay  Falcon  (My) A  George  Sanders-Wendy  Barrie  66., 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  91., 

1  Lady  Scarface  (D)F  Dennis  O'Keefe-Frances  Neal  66., 

W-2  Land  of  the  Open  Range(W)F.Tim  Holt-Ray  Whitley   60., 

2  Look  Who's  Laughing  (C)F.. .Bergen  &  McCarthy   79., 

0  major  of  44th  Street  (COM) A  George  Murphy-Anne  Shirley  86., 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol   73., 

2  Mexican  Spitfire's  Baby  (OF. Leon  Errol-Lupe  Velez-Zasu  Pitts..  70.. 

3  Obliging  Young  Lady  (C)F...Joan  Carroll-Edmond  O'Brien  80., 

1  Parachute  Battalion   (D)F  Robert  Preston-Nancy  Kelly  75., 

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore-Lupe  Velez.  96., 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60., 

5  Scattergood  Rides  High  (D)F.Guy  Kibbee- Dorothy  Moore  66., 

4  Sing  Your  Worries  Away(CM)  .Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71., 

2  Suspicion    (D)A  Gary  Grant-Joan  Fontaine  99.. 

6  Syncopation  (DM)   Adolphe  Menjou-Jackie  Cooper  88. 

5  Tuttles  of  Tahiti  (D)F  Charles  Laughtnn-Jon  Hall  94., 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67., 

4  Valley  of  the  Sun  (D)  James  Craig-Lucille   Ball  80., 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt   66. 


10/17/41  ..b7/l9/4l 


.1/9/42  . 
.10/10/41 
,4/24/42 
,2/13/42 
.9/5/41  . 
.1/16/42 
.12/12/41 
.10/31/41 
,4/10/42 
,10/3/41  , 
.1/23/42 
,10/24/41 
,2/20/42  , 
.9/26/41 
,4/19/42 
.11/21/41 
,5/15/42 
,3/13/42  , 
,11/28/41 
,1/30/42 
,9/12/41  , 
,  12/26/41 
,2/27/42  , 
5/8/42  . 
,3/6/42  . 
,11/14/41 
,5/22/42 
,5/1/42  . 
,11/7/41  , 
,2/6/42  . 
,12/12/41 


. .bl2/6/4l 
.  ..b9/6/4l 
.  .b3/2l/42 
..bl/IO/42 
..b4/ 12/41 
..hi  1/8/41 
. ..b9/6/4l 
. .blO/4/41 
.bM/18/40 
.  .b7/l9/4l 
..bl 1/8/41 
. .b9/20/4l 
..bl/IO/42 
. .b7/26/4l 
.bl2/l3/4l 
. .b9/20/4l 
. .b3/2l/42 
. .bl/IO/42 
...b9/6/4l 
..bl 1/8/41 
.  .b7/l9/4l 
..bl 1/8/41 
...b9/6/4l 
. .b3/2l/42 
..bl/IO/42 
. .b9/20/4l 
. .  .b5/9/42 
.  .b3/2l/42 
. .b9/20/4l 
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.blO/25/41 


63. 


6/5/42  . 
5/29/42 


Coming 

Army  Surgeon  (War)  Jane  Wyatt-Kent  Taylor  

Bambi   Disney  Cartoon  Feature  

Big  Street   Henry  Fonda-Lucille  Ball  

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  

6  Falcon  Takes  Over  (CD)  George  Sanders-Allen  Jenkins.. 

Highways  by  Night  (C)  Richard  Carlson-Jane  Randolph  

Journey  Into  Fear  (Spy)  Joseph  Cotten-Dolores  del  Rio    

Magnificent  Ambersons   J.  Cotten-Dolores  Costello-T.  Holt  

6  Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez   70.. 6/26/42 

6  My  Favorite  Spy  (MyC)  Kay  Kyser-Ellen  Drew  86.  . 6/12/42 

6  Powder  Town  (D)  Victor  McLaglen-Edmond  O'Brien...  79.. 6/19/42 

Pride  of  the  Yankees  Gary  Cooper-Teresa  Wright  

Scattergood  Survives  a  Murder. Guy  Kibbee- Margaret  Hayes  

They  Flew  Alone  Anna  Neagle-R.  Newton  

W-2  Thundering  Hoofs  (W)F  Tim  Holt-Ray  Whitley  60  


.a4/l8/42 
.In  Prod. 


.bl2/l3/4l 
...b5/9/42 
. . .a5/9/42 
..a2/l4/42 
.al2/27/4l 

.. .b5/9/42 
. . .b5/9/42 
. . .b5/9/42 


.bl2/l3/4l 


REPUBLIC 


Current  1940-41 


28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes...  61. .9/5/41   b9/6/4l 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes   58.. 7/24/41   b8/2/41 

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice   65. .8/27/41  ...b9/l3/4l 

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette   78. .10/15/41  .bl0/l8/4l 

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers    56. .7/10/41  ...b7/l9/4l 

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna   88. .8/20/41  ...b8/l6/4l 

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle  57. .7/31/41   b8/9/4l 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  65. .7/15/41   b8/2/4l 

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette   64.. 8/25/41   ..  .1)8/30/41 

Current  1941-42 

Affairs  of  Jimmy  Valentine(D). Dennis  O'Keefe-Ruth  Terry   72. .3/25/42  ...b3/28/42 

Apache   Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick   56. .9/12/41  ...b9/27/4l 

Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick         56. .1/6/42   bl/IO/42 

Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers   57..  1/30/42   b2/7/42 

Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette   66. .1/22/42  ...bl/24/42 

Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick   56. .9/29/41  ...blO/4/41 

Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massen...  70..  11/10/41  .bll/l5/4l 

Gangs  of  the  City  (D)  Philip  Terry- Wendy  Barrie   66..  10/30/41  ..bll/l/41 

(Former  title  "Public  Enemies") 

Gauchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele   56..  10/24/41  .blO/25/41 

Girl   From  Alaska  (D)F  Ray  MIddleton-Jean  Parker   75.. 4/16/42  ..b4/25/42 

Heart  of  the  Rio  Grande(W)F.Gene  Autry-Smiley  Burnette   68.. 3/1 1/42  ...b3/l4/42 

Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie   67.  .4/20/42   b5/2/42 

Hurricane  Smith   (D)F  Ray  Middleton-Jane  Wyatt   69. .7/20/41  ...b7/l9/4l 

Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  56..  10/17/41  .bl0/l8/4l 

Jesse  James,  Jr.  (W)F  Don  "Red"  Barry-Lynn  Merrick         55.. 3/25/42   b4/4/42 

Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne   87..  1/5/42   bl/3/42 

Man  From  Cheyenne  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  60..  1/16/42  ...bl/17/42 

Mercy  Island  (D)A  Ray  Middleton-Gloria  Dickson   72..  10/10/41  .blO/ll/41 

Missouri  Outlaw  (W)F  Don  "Red"  Barry-Lynn  Merrick   58. .11/25/41  .bll/22/41 

Mountain  Moonlight  (OF  Weaver  Bros.  &  Elviry   68. .7/12/41  ...b7/l9/4l 

Mr.  District  Attorney  in 

the  Carter  Case  James  Ellison-Virginia  Gilmore   68..  12/18/41  .bl2/27/4l 

Outlaws  of  Cherokee Trail(W)F. Three  Mesquiteers    56.  .9/10/41   . .  .b9/20/4l 

Pardon  My  Stripes  (C)F  Bill  Henry-Sheila  Ryan   64. .1/26/42  ...bl/31/42 

Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker   76.. 8/29/41  ....b9/6/4l 

Raiders  of  the  Range  (W)F...Bob  Steele-Tom  Tyler   54.. 3/18/42   b4/4/42 

Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne   63..  12/12/41  .bl2/l3/4l 

Remember  Pearl 

Harbor  (Spy-D)   Donald  Barry-Fay  McKenzie   75.  .5/18/42  ...b5/l6/42 

Remance  on  the  Range  Roy  Rogers-George  "Gabby"  Hayes  5/18/42   

Sailors  on  Leave  (OA  William  Lundigan-Shirley  Ross   71.. 9/30/41  ...blO/4/41 

Shepherd  of  the  Ozarks  (OF. .Weaver  Bros.  &.  Elviry   70. .3/26/42  ...b4/ll/42 

Sierra  Sue  (W)..  Gene  Autry-Smiley  Burnette   64..  11/12/41  .-bll/IS/41 

Sleepytime  Gal  (CM)F  Judy  Canova-Tom  Brown   80. .3/5/42   b3/7/42 

S.O.S.  Coast  Guard  (D)F  Ralph  Byrd-Bela  Lugosi   69. .4/16/42  ...b4/l8/42 

South  of  Santa  Fe  {W)F  Roy  Rogers-Geo.  "Gabby"  Hayes...  55.. 2/17/42  ...b2/2l/42 

Stagecoach  Express  (W)F  Don  "Red"  Barry-Lynn  Merrick         57.. 3/6/42   b3/2l/42 

Suicide  Squadron  (D)A  Anton  Walbrook-Sally  Gray   83.. 4/20/42  ...b4/l8/42 

Sunset  on  the  Desert  (W)F...Roy  Rogers-George  "Gabby"  Hayes.  63.. 4/1/42   b4/4/42 

Tragedy  at  Midnight(My-C) A.John  Howard-Margaret  Lindsay   68.. 2/2/42   bl/31/42 

Tuxedo  Junction  (OF  Weaver  Bros.  &.  Elviry   71..  12/4/41  ...bl2/6/4l 

West  of  Cimarron  (W)  Three  Mesquiteers    55..  12/15/41  .bl2/20/4l 

Westward  Ho!  (W)  Three  Mesquiteers    56.  .4/24/42   b5/2/42 

Yokel  Boy  (OF  Jnan  Davis-Albert  Dekker   69.. 3/13/42  ...b3/2l/42 

Yukon  Patrol  (D)  Allen   Lane-Lita  Conway   66  .4/30/42   b5/9/42 


118 
171 
174 
164 
145 
172 
III 
121 

162 
117 
144 
146 
108 
151 
176 
101 
153 
110 
173 
107 
112 

161 
122 
133 
165 
152 
134 

156 
109 
116 
143 
102 
123 
154 
175 
1 19 
155 
1 14 
113 
163 
166 
115 
124 


Coming 


177  Cyclone  Kid  (W)  Don  Barry-Johnny  James  

Flying  Tigers   John  Wayne- John  Carroll  

Hi  Neighbor   Lulu  Belle  &  Scotty-Vera  Vague.. 

103  In  Old  California  (D)  lohn  Wayne-Binnie  Barnes  

Lazybones   Judy  Canova-Joe  E.  Brown  

Moonlight  Masquerade  (CD)... lane  Frazee-Betty  Keane  

167  Phantom  Plainsmen   Three  Mesquiteers   

Sons  of  the  Pioneers  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes. 

147  Stardust  on  the  Sage  (W)  Gene  Autry-Smiley  Burnette  


.a5/9/42 


. .5/31/42 
'.6/3/42'  .' 


.a5/2/42 


.a5/9/42 
','a'4'/r8'/'4'2 


20TH  CENT-FOX 


Current  1940-41 

Montgomery-Osa 


148  Accent  on  Love  (C)F  Ge 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis.. 

146  Man  Hunt  (Spy)  F  Walter  Pidgeon-Joan  Bennett 


145  Very  Young  Lady  (CD)F  Jane  Withers-Nancy 


61. 

.7/11/41 

. .b6/28/4l 

73. 

.7/18/41 

..b6/28/4l 

100. 

.6/20/41 

..b6/14/4l 

91 . 

.7/4/41  . 

. .b6/2l/4l 

79. 

.6/27/41  . 

ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Max  23,  1942  SHOW^IEN'S    TRADE    RE\'IEW  Page  45 


20TH  CENT.-FOX 


UNIVERSAL 


Current  1941-42  (Cont.) 


Current  1941-42 


Mins 


Block 
No. 

2  Belle  Starr  (Tech.)  (D)A   Gene  Tierney-Randolph  Seott  87. 

6  Blue,  White  and  Perfect  (D). Lloyd  Nolan-Mary  Beth  Hughes  75. 

5  Cadet  Girl  (CD)A  Carole  Landis-Geo.   Montgomery....  71. 

8  Castle  in  the  Desert  (My)  F. .  .Sidney  Toler-Arleen  Whelan  62. 

1  Charley's  Aunt  (OF  Jack  Benny-Kay  Francis   81. 

2  Charlie  Chan  in  Rio  (My)  F ..  .Sidney  Toler-Mary  Beth  Hughes...  62. 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  73. 

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes  74. 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  67.. 

3  Great  Guns  (C)F  Laurel  and  Hardy-Sheila  Ryan  74 

6  How  Green  Was  My  Valley(D)  F.  Maureen  0' Hara- Walter  Pidgeon. ..  1 18 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature  82 

(Reviewed  as  "Hot  Spot") 

W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery- Lynne  Roberts  58 

W-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan  57.. 

10  Mad  Martindales  (CD)F  lane  Withers-Marjorie  Weaver  65. 

3  Man  at  Large  (Spy)  F  Mariorie  Weaver-Richard   Derr  69. 

10  Man  Who  Wouldn't  Die(  My)  F . Lloyd  Nolan-Marjorie  Weaver  63. 

5  Marry  theBoss' Daughter  (CD )  F  .  Brenda  Joyce-Bruce  Edwards  60. 

4  Moon  Over  Her  Shoulder(C) A . Lynn   Bari-John  Sutton   68. 

10  My  Gal  Sal  (M)  F  (Tech.)  Rita  Hayworth- Victor  Mature  103. 

8  Night  Before  the  Divorce(C) A.Lynn  Bari-Joseph  Allen.  Jr   67. 

8  On  the  Sunny  Side  (CD)  F ....  Roddy  McDowall-Jane  Darwell  70. 

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde  61. 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell   60. 

9  Remarkable  Mr.  Kipps  (D)  A .  .M  ichael   Redgrave- Diana  Wynyard..  86. 

7  Remember  the  Day  (D)  Claudette   Colbert-John   Payne  86. 

W-l  Riders  of  the  Purple  Sage  (W)  F  .  George   Montgomery-Mary   Howard..  56. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  72. 

9  Rings  on  Her  Fingers  (D)F., .Henry  Fonda-Gene  Tierney  86. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakic  93. 

8  Roxie  Hart  (OA  Ginger  Rogers- Adolphe  Menjou  74. 

9  Secret  Agent  of  Japan  (Spy). .Lynn  Bari-Preston  Foster  72. 

4  Small  Town  Deb  (OD)F  Jane  Withers-Cobina  Wright,  Jr  73. 

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)...  75. 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  98. 

W-2  Sundown  Jim  (W)F  J.   Kimbrough-A.  Whelan   53. 

I  Sun   Valley  Serenade  Sonja  Henie-John  Payne-M.  Bene..  83. 

4  Swamp  Water  (D)A  Walter  Huston- Walter  Brennan  88. 

9  To  the  Shores  of  Tripoli  (D)F.M.  O'Hara-J.  Sutton  (Tech.)  87. 

5  Week-end  in  Havana  (0)F  Alice  Faye-John  Payne  (Tech.)  80. 

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari   64. 

10  Whispering  Ghosts  (CMy)  A  ...  Brenda  Joyce-M  ilton  Berle  75. 

9  Who  Is  Hope  Schuyler?  (My)  A  .  Mary   Howard-Robt.   Lowery  57. 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  77. 

3  Yank  in  the  R.A.F.  (War)  F .  .Tyrone   Power-Betty  Grable  97. 

7  Young  America  (D)  Jane  Withers- William  Traey  73. 

Coming  1941-42 

11  It  Happened  in  Flatbush  (D). Lloyd  Nolan-Carole  Landis  

11  Magnificent  Dope   D.  Ameche-H.  Fonda-Lynn  Bari  

10  Moontide  (D)A   J.  Gabin-1.  Lupino-C.  Rains  94. 

12  Outlaw.  The   Walter  Huston-Thos.  Mitchell  

11  Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery- M.  O'Hara  

12  This  Above  All  (D)  Tyrone  Power-Joan  Fontaine  109. 

Coming  1942-43 

A-Haunting  We  Will  Go  (C) ..  Laurel  &.  Hardy-Sheila  Ryan  

Berlin  Correspondent   Virginia  Gilmore-Dana  Andrews  

Black  Swan   Tyrone  Power-Maureen  O'Hara  

Careful  Soft  Shoulder  Virginia  Bruce-James  Ellison  

Fooflight  Serenade  (D)  Betty  Grable- Victor  Mature  

Iceland   Sonja  Henie-John  Payne-Jack  Oakie  

Little  Tokio   Brenda  Joyce- Preston  Foster  

Loves  of  Cdgar  Allen  Foe  Linda  Darnell-John  Shepperd  

Man  in  the  Trunk  Lynne   Roberts-George  Holmes  

Orchestra  Wife   George  Montgomery-Ann  Rutherford  

Pied  Piper   Monty  Woolley-Roddy  McDowall  

Postman    Didn't    Ring  Brenda  Joyce-Richard  Travis  

Tales  of  Manhattan  (D)  Fonda- Rogers- Boyer- Hayworth   

Thru  DifTerent  Eyes  (My)  Mary  Howard- Donald  Woods  

Thunder  Birds  (D)  Gene  Tierney-Preston  Foster  

Twelve  Men  in  a  Box  Lloyd  Nolan-Marjorie  Weaver  


Rel. 
Date 

9,12,41  . 
1/6,42  .. 
1 1,28/41 

2  27/42  . 
8/1/41  .. 
9/5/41  .. 
12/12/41 
8/8/41  .. 
1/16/42  . 
10/10/41 
12/26/41 
1 1/14/41 

9/26/41  . 
3/20/42  , 
5  15  42  . 
10/3/41  . 
5.1,42  . 
11/28/41 
10'24'4I 
5  8  42  . 
3/6,'42  .. 
2/13/42  , 
12/19/41 
8  22/41 
3/27/42 
1/1/42  . 
10/10/41 
1/23,42  , 
3/20/42 
11/21/41 
2/20/42 
4/3/42  . 
11/7/41 
3 '13/42 
I /30/42 

3  27/42 
8-29/41 
1  I / 14/41 
4/10/42 
9/26/41 
9/19/41 
5  22  42 
4/17/42 
8/15/41 
.  10/17/41 
,2/6/42  . 

6/5/42 
6/19/42 
,5/29/42 
7/10/42 


.6  26/42 
.7  17  42 


Sea 

Issue  of 

..b8/23/4l 
.bl2/20/4l 
.bll/15/41 
. . .b2/7/42 
. .b7/26/4l 
. .b8/23/4l 
.bW/15/41 
.  .b7/26/4l 
..hl/10/42 
. .b9/13/41 
. .bl 1/1/41 
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. .b9/13/41 
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. ...a2/7/42 
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.a4/25/42 


.a4/4/42 


. .35/2/42 
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8/7/42 


.al2/6/41 
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. .a4/4/42 


UNITED  ARTISTS 


Current 


About  Face  (OF  William  Tracy-Jes  Sawyer  47. 

All  Aineriean  Co-£d  (CM )F.. Frances  Langford-Johnny  Downs   48. 

Bro(*lyn  Orchid  (C)F  Marjorie   Woodworth-Wm.    Bendix..  50. 

Corsicag  Brothers  (D)  Doug  Fairbanks.  Jr.-Akim  Tamirofl.  1 10. 

Dudes  Are  Pretty  People  (C) .  .Marjorie  Woodworth-Jimmy  Rogers  

Fiesta   (Teeh.)    (CD)  Armida-Antonio  Moreno-Gee.  Givot.  45. 

Friendly  Enemies  (O  Charles  Winninaer-Charlie  Ruggles  

Gentleman  After  Dark  (D)A.. Brian  Donlevy-Miriam  Hopkins  74. 

Gold  Rush   (OF  Charlie  Chaplin    71. 

Hayfoot   (C)   William  Tracy-James  Gleason  48. 

International  Lady  (Spy) A  llona  Massey-George  Brent  100. 

Jungle  Book  (Teeh.)  (FA)  F . .  .Sabu-Rosemary  DeCamp   108. 

Lydia  (D)F   Merle  Oberon-Alan   Marshall  104. 

Major  Barbam  (CD)A  Wendy  Hiller-Robert  Morley  112. 

Miss  Polly  (OF  ZaSu   Pitts-Slim  Summerville   45. 

Mister  V   (D)F  Leslie  Howard. Mary  Morris  100. 

New  Wine   (MD)F  llona  Massey-Binnie  Barnes  84. 

Niagara  Falls   (OF  Marjorie  Woodworth-Tom  Brown  43. 

Real  Glory   i^ary  Cooper   95. 

Shanghai   Gesture  (D)  Gene  Tierney- Victor  Mature  104. 

Shi»s  With  Wings  (War)  lohn  Clements-Leslie  Banks  

Sundown  (D)A   Gene  Tierney-Bruce  Cabot  92. 

Tanks  a  Million  (C)F  Jas.   Gleason-Wm.   Traey   50. 

Te  Be  Or  Not  To  Be  (OA  Carole  Lombard-Jack  Benny   98. 

Twin    Beds    (OA  George  Brent-Joan  Bennett   83. 

Coming 

Devil  With  Hitler  (CD)  Bobby  Watson-Joe  Devlin  

Flying  With   Music   (CM)  Marjorie   Woodsworth-George  Givot  

(Former  title  "Cobana") 

Miss  Annie  Rooney  Shirley  Temple- William  Gargan  

Moon  and  Sixpence  George  Sanders- Herbert  Marshall  

Mr.    and    Mrs.    Brooklyn  Arlene    Jodge-William  Bendix  

(Former  title   "McGuerins   From  Brooklyn'') 
Taxi.  Mister   Wm.  Bendix-Grace  Bradley  


.4/17/42 

.10/31/41 
.2/20/42  . 
,11/28/41 
,3/13/42  . 
,  12/19/41 
5  26  42  . 
2/27/42  . 
4/17/42  . 
,1/2/42  .. 
,9/19/41  . 
4/3'42  .. 
,9/29/41  . 
9/12/41  . 
,11/14/41 
,3/20/42  . 
,10/10/41 
,  10/17/41 
5  8  42  . 
.2/6/42  . , 
515  42 
.10/31/41 
.9/12/41  . 
.3/6/42  ., 
.4,24/42 


.  .b4/ 18/42 
.blO/18/41 
. .bl/31/42 
.bl2/20/41 
.al2/20/41 
.bl2/20/41 
. .a3  14  42 
,.b3/14/42 
. ..bS/7/42 
. ..bl/3/42 
.blO/lS/41 
. .b3/28/42 
. .b8/23/41 
...b5/3/41 
..bll/l/41 
. .b2/14/42 
. ..bB/2/41 
. .b9/27/4l 
. . .  Reissue 
.b 12/27/4 1 


.blO/18/41 
. ..b8/9/41 
. .b2/21/42 
. .b4/l8/42 


.35  9  42 
.  .a2  7  42 


.5,/29/42     ..In  Prod. 


UNIVERSAL  Current  19^0-41 

5035  Bachelor  Daddy  (OF  Baby  Sandy- Kathryn   Adams   60. 

5039  Cracked  Nuts  (C)  (  na    Merkel-Stuart    Erwin   65. 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine   60. 

5038  Hello  Sucker  (F)A  Hugh  Herbert-Peggy  Moran   60. 

SonOA  Hold  That  Ghost  (CM)  Abbott  &.  Costello-Evelyn  Ankers...  86. 

5067  Rawhide  Ranoers  (W)F  Johnny  Mack  Brnwn-Furzy  Knight..  56. 

5044  This  Woman  It  Mine  (PD)  A . . Franchot  Tone-Walter  Brennan   92. 

Current  1941-42 

6r24  Almost  Married   (CM)F  Jaae  France- Robert  Paige   B5  , 

6007  Appointment  fer  Love  (D)  Chas.  Boyer-Margaret  Sullavan   89. 

6063  Arizona  Cyclone  (W)F  Johnny  Mack  Brown   57. 

6013  Badlands  of  Dakota  (W)F  Crawtord-Herbert-Devine    73. 

6051  Bombay  Clipper  (D)F  Winiam  Gargan-lrene  Hervey   64. 

Broadwav  (G)   Georoe  Raft-Brod  Crawford   89.. 

6035  Burma  Convoy  (A)A  Cfaarles  Bickford-Evelyn  Ankers....  59. 

5018  Butrh  Minds  the  Baby  (OA... Prod  Crawford- Virginia  Bruce   7f . 

M37  Don't  Get  Personal   (O  H.    Herbert-A.   Gwynne   60. 

6n,S4  Escape  From  Hong  Kong  (Spy)  .  Df^n  Terry-Leo  Carrillo   FO 

6065  Fighting  Bill  Fargo  (W)  Johnay  Mack  Brown-Nell  O'Day   57. 

(Former  title  "Vigilantes") 

6028  Flying  Cadets  (D)F  Wm.  Garoan-Ed.  Lowe-Peggy  Moran  60. 

6027  'Frisco    Lil    (D)A  Irene  Hfrvev-Kent  Tavlor   60. 

Mii;  Ghost  of  Frankensteln(H)  A. .  .Sir  C.  H ardwii-ke- L.  Chaney,  Jr   67. 

6045  Girl  Must  Live  (OA  Maroaret  Lockwood    69. 

f046  Hellzanonoin   Olsen  and  Johnson-Martha  Raye....  84. 

6005  It  Started  With  Eve  (CD)  F  . . .  Deansa  Durbin-Charles  Laughton...  90. 

6C32  Jail  House  Blues  (OA  Anne  Gwvnne-Nat  Pendleton   62. 

6026  Juke  Bex  Jenny  (M)F  Harriet  Hilliard-Ken  Murray   6.'i. 

MOl  Keep  'Em  Flying  (OF  Abbott  &  Costello-Carnl  Bruce   80. 


W5I  Kid  From  Kaniat  (A)F. 


Dick  Foran-Lee  Carrillo   60. 


7/4/41  .. 
8/1/41  .. 
8/22/41  . 
7/11/41  . 
8/8/41  .. 
7/18/41  . 
8/22/41  . 

5  22  42  . 
10/31/41 
,11/14/41 
9'5/41  .. 
2/6/42  .. 
5  8  42    .  . 
,10/17/41 
3  20  42  . 
,1/2/42  .. 
.5  l.'i  42  , 
,4/17/42  . 

.10/24/41 
.3/6/42  .. 
.3/13/42  . 
.9/19/41  . 
.I2'26/41 
.9/26/41  . 
.1/9/42  ., 
.3 '27 '42  , 
.  1 1  /28/4I 
.9/19/41  . 


. .b6/28/4l 
. .b7'26/4l 
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. .b8/l6/4l 
.  .b8  /23/41 


14  42 
.blO/25/41 
. .b3/l4/42 
. .b8/30/4l 
..bl/17/42 
, . .b5  9  42 
. .blO/4/41 
.b3  28  42 
. . .bl/3/42 
.  b.T  16  42 
..a9/13/4l 


.blO/l8/4l 
. .b2 /28/42 
.  b3/7/42 
.bin/ll/41 
.bl2/20/41 
. .blO/4/41 
..bl/17/42 
.  b3 '28/42 
.bll/22/41 
. .b9/20/41 


Rel. 

Mins.  Date 

6042  Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd   60.. 2/27/42 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61. .9/5/41  . 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  58. .11/21/41 

6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs  60. .12/19/41 

6034  Mississippi    Gambler   (My)F..Kent  Taylor-Frances  Langford   60. .4/17/42 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran.  "- 


62. .10/3/41 

6025  Moonlight  in  Hawaii  (CM)  F .  .Johnny  Downs-Jane  Frazee  60.  .11/21/41 


See 

Issue  of 
. . .b I  10/42 
. . .b9/20/41 
.blO/l 1/41 
.bl2/13/41 
. . .b4/l8/42 
..,blO/4/4l 
.blO/1 1/41 
6 1.. 4/3/42   b4/4/42 


.10/10/41 
.1/23/42 
.  1/16/42 
.11/21/41 


.blO/ll/41 
. . b 1 /24/42 
. .bl2/6/41 
. . .bl/3/42 
. .b2/l4/42 
. .bl2/6/4l 
. .b4  25  42 
. .bl2/6/4l 
. .b9/13/4l 
.blO/25/41 
.  .b4  18/42 
. .b3  28  42 
.. .b4/4/42 
..bll/l/41 
. .bl/17/42 
. .b8/30/41 
. . .b4/4/42 
. .b2/2l/42 
.bl2/13/41 


6022  Mystery  of  Marie  Roget(H  My)  A  .Patric  Knowles-Maria  Montez  

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.   Fields-Gloria  Jean  71. 

6023  North  to  the  Klondike  (A)F..Brod  Crawford-Lon  Chaney.  Jr   58. 

6014  Paris  Calling   (D)A  Elisabeth   Bergner-Randolph  Scott..  93. 

6644  Quiet  Wedding   Margaret  Lockwood    63. 

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &.  Costello-Dick  Foran   86.. 2/20/42 

6052  Road  Agent  (D)A  Leo  Carrillo-Andy  Devine-D.  Foran.  60. .2/6/42  .. 

6047  Saboteur     (Spy)F   Robert  Cummings-Priscilla  Lane  108.  .4/24  42  . 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel.  62. .12/5/41  . 

6030  Sing  Another  Chorus  (MC)  F .  .Johnny  Downs-Jane  Frazee  64.. 9/19/41  . 

6020  South  of  Tahiti   (D)F  Brian  Donlevy-Maria  Montez  75. .10/17/41 

6048  Spoilers  (D)F   Marlene   Dietrich-Randolph  Scott...  87. .4/10/42  . 

6064  Stage  Coach  Buckaroo  (W)F..J.  Mack  Brown-Fuzzy  Knight   58. .2/13/42  . 

6036  Strange  Case  of  Dr.  Rx( My)  A  .  Lionel   Atwill-Patric    Knowles   65.  .4/17/42  . 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray  66. .11/7/41  . 

6039  Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert   61..  1/30/42  . 

6004  Unfinished  Business  (CD)  A . . . Irene  Dunne-Robt.  Montgomery  94.  .9/12/41  . 

6053  Unseen  Enemy  (Soy)A  Leo  Carrillo-Andy  Devine   60.. 4/10/42  . 

6017  What's  Cookin'  (M)F  Andrews  Sisters-Gloria  Jean   66. .2/20/42  . 

6015  Wolf   Man   (H)A  C.  Rains-D.  Foran-L.  Chaney,  Jr...  70. .12/12/41 

6041  You're  Telling  Me  (C)  Hugh  Herbert-Robert  Paige  5/1/42   al/3/42 

Coming 

Boss  of  Hangtown  Mesa  lohnny  Mack  Brown-Fuzzy  Knight  

Danger  in  the  Pacific  Leo  Carrillo-Andy  Devine  a5  16/42 

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  al/IO/42 

Eagle  Sguadron  (D)  Diana  Barrymore-Robert  Stack  a2/28/42 

Lady  in  a  Jam  (C)  Irene  Dunne-Patric  Knowles  6/19/42  ...a2/14/42 

Pardon  My  Sarong  (C)  Abbott  and  Costello  a5  16/42 

Strictly  in  the  Groove  Leon  Errol-Mary  Healy  a5  2/42 

6043  There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown   60  .6  26/42    ..  .al0  4  41 

(l-ormer  title  "Man  or  Mouse") 
Top  Sergeant  (G)  Don  Terry- Leo  Carrillo  a4/4/42 

5019  Tough  As  They  Come  Dead  End  Kids-Paul  Kelly   61.. 6/5  42   al  10/42 

Coming  1942-43 

Deep  in  the  Heart  of  Texas. .  .  Robert  Stack-Brod  Crawford  

Destination  Unknown   Irene  Hervey- William  Gargan  

Eyes  of  the  Underworld  Richard  Dix-Wendy  Barrie  a5,/2,/42 

Give  Out.  Sisters  Anorews  Sisters-Grace  McDonald  

Great  Impersonation   Ralph  Bellamy-Evelyn  Ankers  

Halfway  to  Shanghai  (Spy) .. -Irene  Hervey-Kent  Taylor  a3/28/42 

Invisible  Agent   Llona  Massey-Jon  Hall  

Love  and   Kisses,  Caroline  Robert  Cummings-Diana  Barrymore  

Madam   Spy   Constance  Bennett- Don  Porter   

Private  Buckaroo   Joe  E.  Lewis-Andrews  Sisters  6/12/42   

Sherlock  Holmes  Saves  London. Basil  Rathbone-Nigel  Bruce  

B066  Silver  Bullet   Johnny  Mack  Brown-Fuzzy  Knigbt  6  12/42   

Timber   Leo  Carrillo-Andy  Devine. .„  


WARNER  BROS. 


Current  1940-41 


557  Bad  Men  of  Missouri  (D)  A. .  .Dennis  Morgan-Wayne  Morris  74. 

507  Bride  Came  C.O.D.  (OA  Bette   Davis-James  Cagney   91. 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor   50. 

533  Dive  Bomber  (Tech.)   (D)F...Errol  Flynn-Fred  MacMurray  132. 

565  Highway  West   (G)A   Brenda   Marshall-Olympe   Bradna...  63. 

517  Kisses  for  Breakfast  (F)A  Dennis  Morgan-Jane  Wyatt  82. 

505  Manpower  (D)A   Marlene  Dietrich-George  Raft  105. 

555  Out  of  the  Fog  (D)A  Ida  Lupino-John  Garfield   85. 

524  Passage  From  Hongkong  (My)  F  .  Keith   Douglas-Lueile  Fairbanks  61. 

564  Shining  Victory  (D)A  G.   Fitzgerald-Jas.  Stephenson  83. 

574  Three  Sons  O'Guns  (CD)A  Wayne  Morris-Arthur  Kennedy  65. 

558  Underground  (D)   Jeffrey  Lynn-Karen  Verne  95. 

Current  1941-42 

116  All  Through  the  Night  (D)F. .Humphrey  Bogart-Judith  Anderaan. .  107. 

124  Always  in  My  Heart  (D>F  Kay  Francis- Walter  Huston  92. 

no  Blues  in  the  Night  (DM)  Prlseilla  Lane-Richard  Whorf  88. 

111  Body  Disappears  (OF  Jeffrey  Lynn-Jane  Wyman   71. 

123  Bullet  Scars   (G)A  Regis   Toomey-Adele   Longmire  59. 

122  Captain  of  the  Clouds  (D)F...J.  Cagney-Dennis  Morgan  (Tech.) ..  1 13. 

121  Dangerously  They  Live  (Spy)  John  Garfield- Raymond  Massey  78. 

106  International  Squadron  (D)F.. James  Stephenson-Ronald  Reagan...  87. 

132  In  This  Our  Life  (D)  Bette  Davis-George  Brent   97. 

130  I  Was  Framed  (D)F  Michael  Ames-Regis  Toomey  61. 

120  Kings  Row  (D)  Ann  Sheridan- Ronald  Reagan  127. 

131  Larceny,   Inc.    (GC)F  Edward  G.  Robinson-Jane  Wyman..  93. 

105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn  76. 

126  Male  Animal  (OA  Olivia  de  Haviliand- Henry  Fonda.. 101. 

107  Maltese  Falcon  (My)A  Mary  Astor-Humphrey  Bogart  100. 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  112. 

125  Murder  in  the  Big  House(D)  F  .Faye   EmersoB-Van  Johnson   59. 

103  Navy  Blues  (OF  A.  Sheridan-J.  Oakie-M.  Raye  108. 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason  63. 

108  One  Foot  in  Heaven  (B)F  Fredric  March-Martha  Scott  108. 

115  Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94. 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134. 

102  Smiling  Ghost  (HC)A  Wayne  Morris-Brenda  Marshall  71. 

119  Sons  of  the  Sea  (D)F  Michael    Redgrave-Valerie   Robson..  91. 

112  Steel  Against  the  Sky  (D)F. .  .Richard  Whorf-Lloyd  Nolan  68. 

109  Target  for  Tonight  (DocD)  F ..  Royal  Air  Force   48. 

114  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Haviliand  140. 

129  This  Was  Paris  (D)F  Ann  Dvorak-Ben  Lyon   77. 

118  Wild  Bill  Hickok  Rides  (A) . .Constance  Bennett-Bruce  Cabot  83. 

113  You're  in  the  Army  Now  (C)F. Jimmy  Durante-Phil  Silvers   79. 

Coming 

Across  the  Pacific  Humphrey  Bogart-Mary  Asfor  

Arsenic  and  Old  Lace  Gary  Grant-Priscilla  Lane  

135  Big  Shot  (G)  H.  Bogart-lrene  Manning  82. 

Constant    Nymph    (D)  Charles  Boyer-Joan  Fontaine  

Desperate   Journey   (D)  Errol   Flynn-Ronald  Reagan  

Escape  From  Crime  R.  Travis-Ann  Cochran  

Gay  Sisters  (D)  Barbara  Stanwyck-George  Brent  

Gentleman  Jim  Corbett  Errol  Flynn-Alexis  Smith  

George  Washington  Slept  Here. Jack  Benny-Ann  Sheridan  

Hard    Way  Ida  Lupino-Joan  Leslie  

133  Juke  Girl  (D)  F  Ann  Sheridan-Ronald  Reagan  90. 

134  Lady  Gangster  Faye  Emerson-Jake  Bishop  62. 

Now.  Voyager   Bette  Davis-Paul  Henried  

Wings  for  the  Eagle  Ann  Shen'dan-Ronald  Reagan  

(Former  title  "Shadow  of  Their  Wings") 
Coming  1942-43 

Yankee  Doodle  Dandy  (6)  James  Cagney-Joan  Leslie  


7/28/41  . 
7/12/41  . 
7/19/41  . 
8/30/41  . 
8/23/41  . 
7/5/41  .. 
8/9/41  .. 
6/14/41  . 
6/21/41  . 
,6/7/41  .. 
8/2/41  .. 
,6/28/41  . 

.1/10/42  . 
.3/14/42  . 
.11/15/41 
.12/6/41  . 
.3/7/42  .. 
.2/21/42  . 
.2/14/42  . 
.10/11/41 

5  16  42  . 
.4/25/42  . 

4/18/42  . 
.5/2/42  .. 
.10/4/41  . 
.4/4/42  .. 
.10/18/41 
.1/24/42  . 
.4/11/42  . 
.9/13/41  . 

.9/27/41  . 
.11/1/41  . 

!  7/4/42 
.9/6/41  .. 
.2/7/42   .  , 
.12/13/41 
.11/8/41  . 

.1/1/42  ., 
.3/21/42  . 
.1/31/42  . 
.12/25/41 


. .b7/19/4l 
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. .bl2/S/4l 
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,6/13/42 


...al/3/42 

. .a3/28/41 
.  .34/25/42 
..a3/28/4J 


.32/14/42 


.5/30  42 
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.32/21/42 


MISCELLANEOUS 


Eternal  Gift  (Rel.)  Catholic  Mass   100  . Lament 

40.000  Horsemen  (War)A  Grant  Taylor-Betty  Bryant  85. .Goodwill 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye  75..Hot>berg 

Guerilla  Brigade  (D)A  Russian  east    84..Luminar 

Mystery  of  Room  13  (My)F...Gihb  MiLaughlin-Sara  Seegar  68. .Alliance 


No  Greater  Sin  (D)A  Leon   Ames-Luana  Walters  85. 

Professor  Creeps  (C)  Manfon  Moreland    63. 


.  .Net  Rev. 

. ..b8/2/41 
.bl 1/15/41 
.b4/ 18/42 

/3fr4i 


. .b8/3 


University  .b6/2l/4l 
.Dixie  Nat.  b2/28/42 


Key:  Letters  and  combination!:  of  them  symbolize  type  of  picture: 
(A)  Action:  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope; — h — Box  Office  Slant, 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  46 


S  H  O    '  M  E  N  '  S    TRADE  REVIEW 


May  22,  1942 


2432 
2425 
2424 
2423 
2436 
2428 
2431 
2426 
2438 
2437 
2421 
2434 

2433 
2429 
2422 
2427 

2435 
2430 


COLUMBIA  1940-41 

Comment  Running 
Time 

ALL  STAR  COMEDIES  (18) 

Blacl<  Eyes  and  Blues  Fair    l6'/2- 

Blondes  and  Blunders  Silly    16 

Bundle  of   Bliss   17 

Cold  Turkey    18  . 

French  Fried  Patootie   18 

Fresh  As  a  Freshman  Fair    16 

Glove  Affair    l6i/2. 

His  Ex  Marks  the  Spot.. Funny    18 

Host  to  a  Ghost  Fair    17 

Love  at  First  Fright   18  . 

Pleased  to  Mitt  You   18  . 

Ready,  Willing  But 

Unable    l6'/2. 

Ring  and  the  Belle  Fair    17 

So  You  Won't  Squawk   16 

Spook  Speaks   Fairly    Amusing  18 

Watchman  Takes  a  Wife. Fairly   Amusing  16 

Yankee  Doodle  Andy   16 

Yumpin'  Yiminy    16  . 


CINESCOPES  (10) 


10 


2978  Capital  Sidelights   Poor   

2975  Feathers   Very  Good 

2979  Fighter  Pilot   Timely    II 

2972  Floating  Elephants  Timely  and  Good  8 

2971  Hobby  Lobby   Excellent    12 


2976  Movie  Magic   Fascinating 

2973  Nice  Work,  If  You  Can 

Do  It   Fair   

2977  This  Is  England  Timely   

2974  Unusual  Crafts   Interesting 


COLOR  RHAPSODIES  (16)  (Tech.) 

2.507  Carpenters   7 

2510  Cuckoo  1.  Q  Fair    7 

2505  Helping  Paw   .Amusing    7 

  ■   -    7 

  7 

2502  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    71/2 

2509  Tom  Thumb's  Brother  Cute    7 

2506  Way  of  All  Pests   7 

2504  Wise  Owl   Fairly  Good  ...  7 


2508  Land  of  Fun. 
2503  Mad  Hatter 


COLUMBIA  TOURS  (10) 


2556 
2560 
2557 

2551 
2554 

2553 
2559 

2552 
2555 
2558 


10 


Beautiful  British  Columbia  

Beautiful  Ontario   

From  Singapore  to 

Hongkong   Timely 

Historic  Virginia    II 

Islands  of  the  West 

Indies   Satisfactory 

Old  and  New  Arizona  

San  Francisco — 

Metropolis  of  the  West. Average  ... 

Savoy  in  the  Alps  Poor  Timing 

Sojourn  in  Havana  Interesting 


10 
10 

10 
II 

9 

Western  Wonderland   Excellent    10 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2R54  Gay  Tunes    10 

2B5I  Jolly  Tunes    9 

2653  Melodies  That  Linger   10 

2657  Penny  Songs    10 

2658  "Perfldia"  Baker    10 

2652  Popular  Love  Songs  Depends    9 

2656  Songs   With    Harmony   10 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6 

2751  Farmer  Tont  Thumb  Good    6 

2756  Kitty  Gets  the  Bird  Good    7 

2755  It  Happened  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor    6 

2753  Paunch  and  Judy  Average    6 

2758  Playing  the  Pied  Piper.. Poor    6 

2754  Streamlined   Donkey   Cute   6 

HOW'S  YOUR  I.  6..  (6) 

2604  Junior  I.  Q.  Parade   9'/2  . .  Not  Rev. 

2605  So  You  Think  You  Know 

Music   Good  ..........  10    ..  4/19/41 

2601  Take  It  Or  Leave  It  (1).,  Funny    1 11/2 . .  1 1 /30/40 

2602  Take  It  Or  Leave  It  (2) ..  Entertaining  ...  II    ..  2/  1/41 

2603  Take  It  Or  Leave  It  (3)   II     ..Not  Rev. 

2606  Take  It  Or  Leave  It  (4).. Very  Good    II    ..  5/31/41 

WPW  YORK  PARADE  (6) 

2952  Abroad  at  Homo  Interesting    10 

2951  Magic  City   Well   Done    10 


Reviewed 
Issue  Of 


4/19/41 
11/30/40 
Not  Rev. 
10/12/40 
Not  Rev. 

4/  5/41 
Not  Rev. 

I/I1/4I 

8/  9/41 
Not  Rev. 
Not  Rev. 

Not  Rev. 
5/24/41 

Not  Rev. 
.10/12/40 
.  1/25/41 

Not  Rev. 

Not  Rev. 


.  5/24/41 
.  3/  1/41 
.  6/28/41 
.10/12/40 
.  9/21/40 
.  3/29/41 

.11/23/40 
.  4/  5/41 
.  1/25/41 


.Not  Rev. 
.  8/  9/41 
.  2/  1/41 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.10/12/40 
.  6/28/41 
.Not  Rev. 
.11/30/40 


.Not  Rev. 
.Not  Rev, 

.  3/15/41 
.Not  Rev. 

.11/23/40 
.  Not  Rev. 

.  4/19/41 
.11/23/40 
.11/30/40 
.  3/29/41 


.  3/15/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  I  1/23/40 
.Not  Rev. 


.  8/  9/41 
.  6/28/41 
.  6/28/41 
.  Not  Rev. 
.  I  1/23/40 
.  1/25/41 
.  8/30/41 
.  3/22/41 


PHANTASIES  CARTOONS  (8) 

2707  Crystal   Gazer   6 

2702  Happy  Holidays   6 

2703  Little  Theatre      6  . 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy   Dreams   Cute   7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower      6 

SCREEN  SNAPSHOTS  (12) 

2851  No.  1  (Ken   Murray)    10  , 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken  Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)   Fair    10 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in  Arms   18 

2403  Cookoo  Cavaliers  Silly    17 

2406  Dutiful  But  Dumb   I61/1 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Heil  Again  Satiric  Slapstick  18 

2402  No  Census,  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 


4/26/41 
1/25/41 


.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  9/13/41 
.  10/12/40 
.  Not  Rev. 
.Not  Rev. 


.11/30/(40 
.11/23/40 
.Not  Rev, 
.Not  Rev: 
.  2/  I/4V 
.  3/22/41 
.Not  Rev. 
.Not  Rev. 
.  8/30/41 


.  5/24/41 
.Not  Rev. 
.11/30/40 
.Not  Rev. 
.  8/31/40 
.  6/28/41 
.Not  Rev. 
.  3/22/41 


COLUMBIA  1940-41  (Cont) 

Comment  Running 
Time 

WASHINGTON  PARADE  (6) 

2901  The   Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  U.  S.  Military  Academy   10 

2903  U.  S.  Naval  Academy  Splendid    10 

WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good    9 

2808  Aquaplay   Very  Good    9 

2807  Diving  Thrills   Very  Good    9 

2802  Hunting  Wild  Deer  Fair    9 

2804  Ice  Capers   Very  Good    10 

2806  Jungle  Archer   Very  Good    II 

2801  Master  of  Cue  Billiard    Fans..  10 

2805  Splits,  Spares  and  StrikesFor  Bowlers.  ..  10 


1941-42 

ALL-STAR  COMEDIES  (18) 

Blitzkiss    15 

General   Nuisance    18 

Groom    and    Bored   16 

Half  Shot  at  Sunrise  Slapstick    16 

How  Spry  I  Am  Good    18 

Lovable  Trouble    18 

Love  In  Gloom  Good    21 

Olaf  Laughs  Last   161/2 

Sappy  Birthday    18 

She's  Oil  Mine  Slapstick    18 

Sweet  Spirits  of  Nighter.Poor    18 

Three  Blonde  Mice  Silly    16 

Tire  Mar,  Spare  My  Tires   18 

What  Makes  Lizzy  Diz2y?Fair    17 

Yoo  Hoo  General  Good    18 


3424 
3423 
3432 
3422 
3433 
3425 
3421 
3435 
3429 
3426 
3427 
3428 
3434 
3431 
3430 


CINESCOPES  (8) 


3971  Exploring  Space   Interesting    ....  9 

3972  From  Nuts  to  Soup  Poor    9 

3975  Strange  Facts   Interesting    9 

3974  Women  in  Photography. .. For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR  RHAPSODIES  (16)  (Tech.) 


Reviewed 
Issue  Of 


.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


1/25/41 
6/28/41 
5/31/41 
1 1/30/40 
,  3/  8/41 
,  4/26/41 
,10/12/40 
3/  8/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.10/  4/41 
.  5/  9/42 
.Not  Rev. 
.  8/  9/41 
Not  Rev. 
.  Not  Rev. 
.12/13/41 
.  1/24/42 
.  2/  7/42 
.Not  Rev. 
.  4/  4/42 
.  3/28/42 


,  8/30/41 
10/  4/41 
, 12/13/41 
, 1 1/22/41 
,11/  1/41 


3507  Cinderella  Goes  to  a  Party  

3506  Concerto  in  B-Flat 

Minor   Good   

3502  Fox  and  the  Grapes   Very  Good 

3504  Hollywood  Detour   Excellent  .. 

3503  Red  Riding  Hood  Rides 

Again  ..:  Clever   

3505  Wacky  Wigwams   

3501  Who's  Zoo  in  Hollywood  

3508  Woodman  Spare  That  Tree  


8    . .  Not  Rev. 


COMMUNITY  SING  (10) 

3653  College  Songs   

3657  Crooning  Melodies   ,  

3652  Current  Hits   As  Usual   

3659  Deep  in  the  Heart  of 

Texas   Good   

3650  Good  Fellowship  Songs  

3058  Good  Time  Songs  

3655  Hits  of  the  Day  

3651  Patriotic  Songs   Patriotic 

3654  Popular  Songs   

3660  Walk  Without  U  Baby  


FABLES  CARTOONS  (8) 

3755  Bulldog  and  the  Baby  

3751  Great  Cheese  Mystery  

3752  Tangled  Angler  Poor   

3753  Under  the  Shedding 

Chestnut  Tree   Fair   

3754  Wolf  Chases  Pigs  Amusing  .... 

GLOVE  SLINGERS  (4) 

3411  Glove  Birds   Fair  

3410  Kink  of  the  Campus  

3409  Mitt   Me   Tonight  Fair  

3412  Study   in  Socks    


lO'/z. 

10  . 

9  . 

10  . 
10  . 
10  . 

9  . 

9  . 

10  . 

10  . 


7  . 
7  . 
7  . 

8I/2. 
7  . 


171/2. 
18  . 
16  . 
171/2. 


.  5/  2/42 
.12/  6/41 
./2/ 14/42 

.  1/17/42 
.  Not  Rev. 
.  Not  Rev. 
.Not  Rev. 


.Not  Rev. 
.Not  Rev. 
.10/  4/41 

.  5/  9/42 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  8/30/41 
.Not  Rev. 
Not  Rev. 


.  Not  Rev. 
.Not  Rev. 
.  2/  7/42 

.  3/21/42 

.  5/  9/42 


,  3/28/42 
Not  Rev. 
11/22/41 

.  Not  Rev. 


INTERNATIONAL  FORUM  (6) 


3451  Dorothy  Thompson  .Timely   

3452  Will  England  Be 

Invaded?   .Very  Good. 

3453  Will  Democracy  Survive?. Timely   


PANORAMICS  (12) 


..  3/  1/41 


.  8/  9/41 
.  10/18/41 


3901  City  Within  a  City  Commercial    ...  10  . 

3902  Gallup  Poll   Interesting    10  . 

3905  Health  For  Defense  Very  Good    9 

3903  New  York's  Finest  Very  Good    10  . 

3904  Spare  Time  in  the  Army. Splendid    10  . 

PHANTASIES  CARTOONS  (8) 

3703  Battle  for  a  Bottle   10  . 

3701  Crystal  Gazer   Poor    7  . 

3702  Dog  Meets  Dog  Poor    7 

3704  Wild  and  Woozy  West  Amusing    7 

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.   I  Excellent'   IO'/2. 

3603  Kitchen  Quiz  No.  2  Every  Good   10  . 

3604  Kitchen  Quiz  No.  3  Very  Good    10  . 

3601  So  You  Think  You  Know 

Music  No.   I  Good    10 

3605  So  You  Think  You 

Know  Music  No.  2   10 


SCREEN  SNAPSHOTS  (10) 
.Good   


3851  No.  I  (Ken  Murray)., 

3852  No.  2  (Ken  Murray)  

3853  No.  3  (John  Hubbard)  Very  Good. 

3854  No.  4  (Billy    Gilbert)  Good   

3855  No.  5  (New  Talent)  ,  

3856  No.  6  (Alan  ,, Mowbray) .  ..Very  Good. 

3857  No.  7  (Jimmy  Stewart)   

3858  No.  8  (Ascap)   Excellent  .. 

3859  No.  9  (Movie  Memories.  .Very  Good    9 

3880  No.  10  (Don  Wilson)    10 


.  9/13/41 
.11/  1/41 
.  3/28/42 
.  1/17/42 
.  2/21/42 


.Not  Rev. 
.11/15/41 

.  4/25/42 
.  5/  9/42 


,  9/13/41 
12/13/41 
2/21/42 

,  8/30/41 

Not  Rev. 


.10/  4/41 
.Not  Rev. 
.11/22/41 
.12/13/41 
.Not  Rev. 
.  2/  7/42 
.Not  Rev. 
.  5/  2/42 
.  5/  9/42 
, .  Not  Rev. 


COLUMBIA  1941-42  (Cont.) 

Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake.  .Slapstick    18 

3405  Cactus  Makes  Perfect. ..  .Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. .  .Slapstick    17 

3407  Matri-Phony    17 

3408  Sock-A-Bye  Baby    17 

3403  Some  More  of  Samoa  Sillv  18 

3406  What's  the   Matador  Good    Slapstick.  16 

THIS  CHANGING  WORLD  (6) 

3981  Broken   Treaties  Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour  Fair   

3552  Buenos  Aires  Today  Good   

3554  Great  American  Divide. .  .Very  Good 
3551  Journey  in  Tunisia  Dated   


10 
10 
10 
10 

WORLD  OF  SPORT  (12) 

3806  College  Champions  Good     10 

3803  Jungle  Fishing   Excellent    10 

3808  Fit  to  Fight   10 

3804  Polo    Champions  Excellent    10 

3805  Rack  'Em  Up  Good    10 

3802  Show  Dogs  Excellent    10 

3801  Tee  Up  (Patty  Berg)  For    Golfers   10 

3809  Tennis  Rhythm  With 

Bobby  Riggs    10 

3807  Wrestling  Octopus    Funny    9'/2 

MGM  1940-41 

CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer. Excellent    8 

W-249  Alley   Cat  Excellent    8 

W-253  Flying  Bear  Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Wood  Fair    8 

W-251  Little   Caesario  Very   Good   8 

W-245  Little    Mole  Very   Good   9 

W-241  Lonesome  Stranger  Excellent    9 

W-250  Midnight   Snack  Cute    9 

W-242  Mrs.    Ladybiig  Excellent    8 

W-252  Officer   Pooch  Amusing    8 

W-244  Prospecting    Bear  Funny    9 

W-247  Rookie  Bear  Funny    8 

CRIME  DOESN'T  PAY  (6) 

P-205  Cofflins  on  Wheels  Excellent    17 

20 
21 
20 
20 
21 


P-201  Eyes  of  the  Navy  Excelleht 

P-204  Forbidden    Passage. ....  .Tops   

P-203  Respect  the  Law  Very  Good. 

P-206  Sucker  List  Excellent  .. 

P-202  You  the  People  Excellent  .. 

MINIATURES  (10) 

M-235  Battle,  The  Interesting    II 

M-238  Ghost    Treasure  .Interesting    10 

M-232  Great  Meddler  Very  Good   II 

M-233  Happiest  Man  on  Eartji, Unusual    II 

M-237  Man  Who  Changed  the' 

World   '  Excellent    11 

M-236  Memories  of  Europe  Excellent    8 

M-234  More  About  Nostradamus  .Timely    II 

M-231  Rodeo   Dough  Very    Good   10 

M-239  Triumph  Without  Drums. Excellent    10 

M-240  Viva  Mexico  Interesting   ....  10 

OUR  GANG  (9) 

C-296  Baby   Blues  Very   Good   9 

C-295  Fightin'    Fools  Good  Fun   9 

C-293  Goin'' Fishin'   Standard    10 

C-291  Good  Bad  Boys  Good    II 

C-2ni  Kiddie    Cure                         ■1   Gnug   11 

C-20R  1-2-3    Go  Amusing    10 

C-299  Robot  Wrecks  Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor  ..   II 

PASSING  PARADE  (9) 

American  Spoken  Here.  .Excellent   II 

Hobbies   Excellent  ':'   10 

More  TriOes  of 

Importance   Excellent    II 

Of  Pups  and  Puzzles  Excellent    10 

Out  of  Darkness  Signincant    ....  II 

This  Is  the  Bowery  Excellent    II 

Whispers   Excellent    10 

Willie  and  the  Mouse. ..  Instructive    ....  II 

Your  Last  Act  Excellent    II 

PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory    ...  10 

Cuban   Rhythm  Excellent    9 

Flicker  Memories  Funny    10 

Football  Thrills  of  1940. .For  Grid  Fans.  10 

Lions  on  the  Loose  Good    9 

Memory  Tricks  Amusing    9 


K-281 
K-289 
K-283 

K-288 
K-284 
K-286 
K-2R2 
K-285 
K-287 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-211 
T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


Penny  to  the  Rescue  Excellent 

Quicker'n  a  Wink  Excellent   

Quiz    Biz  Entertaining  .. 

Sea  for  Yourself  Holils  Interest. 

Water  Bugs  Very  Good 


Wedding    Bills  Very   Good......  10 

,SlTZPATRICK  TRAVELTALKS  (12)  (Tech.) 


Reviewed 
Issue  Of 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 
.  Not  Rev. 
.Not  Rev. 
.  1/17/42 
.  5/  2/42 


.  9/13/41 
.12/13/41 


.11/22/41 
.10/  4/41 

.  3/14/42 
.  8/30/41 


.  2/21/22 
.11/15/41 
Not  Rev. 
.12/  6/41 
.  1/17/42 
.  9/20/41 
.  8/30/41 

.Not  Rev. 
.  5/  2/42 


,  4/  5/41 
8/  2/41 
11/22/41 
Not  Rev. 
,  6/28/41 
,  9/29/41 
,  5/17/41 
12/  7/40 
,  8/16/41 

,  1/  4/r4 

,  9/27/41 
,  4/  5/41 
,  6/14/41 


.  6/14/41 
,10/19/40 
,  3/  1/41 
,  2/  1/41 
,  10/25/41 
,  1/  4/41 


,  6/28/41 
8/16/41 
1/  4/41 
2/  1/41 

8/  2/41 
,  6/28/41 
,  2/22/41 
12/  7/40 
,11/  1/41 
,11/22/41 


.  4/  5/41 
.  2/  1/41 
.11/  9/48 
.  9/  7/40 
.12/  7/48 
.  5/17/41 
.  8/  2/41 
.11/  9/40 
.  4/  5/41 


. 12/  7/40 
.  9/27/41 

.  4/  5/41 
.  9/27/41 
.  5/10/41 
.  6/28/41 
.  2/22/41 
.  6/14/41 
8/  2/41 


..  5/17/41 
..  6/28/41 
..11/  1/41 
..  9/27/41 
. .  6/14/41 
. .  4/  5/41 
..  2/  1/41 
..11/  9/40 
. .  2/22/41 
. .  1/  4/41 
..  8/16/41 
.12/  7/40 


Alluring  Alaska  ...Usual 


Beautiful  Ball. 


9 


.As  Usual  ......  9 

9 


Capital   City  Fair 

Cavalcade  of 

San  Francisco   Too    Late......  9 

Glimpses  of  Kentucky. ..  Good    8 

Glimpses  of  Washington 

State   Usual   i  .-. . .  9 

Haiti.  Land  of  Dark 

Majesty   Good      9 

Mediterranean  Ports  of 

Call  Out-dated  .-   9 

Old  New  Mexico..:  Fair   9 

Old  New  Orleans  ..As  Usual    9 

Red  Men  on  Parade  Fair  ^.  9 

Ynsemite  the  Maanlflcsnt.Coltrful   8 


.  4/  5/41 
.12/  7/49 
.  9/  7/40 

.  9/28/40 
.  5/10/41 

.  8/16/41 

.  6/28/41 

.  2/  1/41 
.11/  9/40 
.  1/  4/41 
.  3/  1/41 
.  ff/l4/4l 


r 


May  23,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  47 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont.; 


W-346 
W-347 
W-342 
W-345 
W-343 
W-344 
W-348 
W-341 


M-331 

M-335 

M-332 
M-333 
M-334 

C-392 
C-396 
C-395 
C-391 
C-394 
C-397 
C-393 


K-383 
K-381 
K-382 
K-384 


S-366 
S-361 
S-364 
S-369 
S-362 
S-363 

S-368 
S-367 
S-365 


T-318 
T-313 

T-320 

T-3II 
T-315 
T-312 
T-319 
T-317 

T-321 
T-314 
T-316 

A-303 
A-302 


Comment  Running 
Time 

CARTOONS  (16)  (Tech.) 

Bear  and  tlie  Beavers.  .Very    Good     ..  8 

Dog    Trouble   Very  Funny   8 

Field    Mouse  Excellent    9 

First  Swallow   Excellent    8 

Fraidy  Cat  Funny    7 

Hungry  Wolf  Fair    9 

Little  Gravel  Voice   8 

Night  Before  Xmas  For  Xmas   9 

MINIATURES  (10) 

Changed    Identity  Excellent    10 

Further  Prophecies  of 

Nostradamus    II 


.Fine 

.Good 


1 1 


Greenie.  The. 
Lady  or  the  Tiger. 

Soaring  Stars  

OUR  GANG  (10) 
Come  Back  Miss  Pipps.  .Amusing  .. 

Don't    Lie   Good   

Going   to    Press  Good   

Helping  Hands  Very  Good. 

Melodies  Old  and  New... Fair   

Surprise  Parties   

Wedding  Worries  Funny   

PASSING   PARADE  (10) 

Flag  of  Mercy  Very    Good   10 

Strange   Testament  Unusual    II 

We  Do  It  Because  Interesting   ....  10 

Woman  in  the  House   10 

PETE  SMITH  SPECIALTIES  (14) 

Acro-Batty   Humorous    9 

Army   Champions  Excellent    10 

Aqua    Antics  Excellent    8 

Barbee-Cues    II 

Fancy   Answers  Excellent    9 

How  to  Hold  Your 

Husband— Back   Excellent    10 

Pete    Smith's    Scrapbook   10 

Victory   Quiz   10 

What  About   Daddy?  Good    10 

SPECIAL  RELEASE 

War  Clouds  in  the  Pacific. Timely   21 

TRAVELTALKS  (12)  (Tech.) 

Colorful  North  Carolina.. Very  Cood    9 

Georgetown,  Pride  of 

Penang   Very  Good   10 

Glacier    Park  and 

Waterton   Lakes   Fair    9 

Glimpses  of  Florida  Interesting   ....  10 

Historic  Maryland  Good    9 

Inside   Passage  Good    10 

Land  of  the  Quintuplets.  .Good    10 

Minnesota,  Land  of 

Plenty   Good    10 

Picturesque    Patzcuaro    10 

Scenic    Grandeur  Good    9 

West  Point  on  the  Hudson.  Good    9 

TWO  REEL  SPECIALS  (6) 

Don't  Talk   Potent    20 

Main  Street  on  the 

March!   Good   20 

Tell  Tale  Heart  A  Masterpiece..  20 


PARAMOUNT  1940-41 

ANIMATED  ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good    7 

HO-ll  Copy  Cat  Fair    7 

HO-3  Mommy   Loves   Puppy  Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals 

(Down  on  the  Farm) .  .Excellent    9 

HO-8  Triple  Trouble  Just    Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO-13  Twinkletoes   in    Hat   Stuff   7 

HO- 10  Twinkletoes.  Where  He 

Goes  Nobody   Knows. .  .Routine    7 

HO-5  Wild    Oysters  Unusual  .......  7 

HO- 12  Wizard   of  Arts   7 

HO-9  Zero,   the    Hound  So-So    7 

COLOR  CLASSIC 


Reviewed 
Issue  Of 

.  5/  2/42 
.  5/  2/42 
.  2/  7/42 
.  4/  4/42 
.  2/  7/42 
.  2/28/42 
Not  Rev. 
. 12/20/41 


.  I  1/22/41 

.Not  Rev. 
.  2/  7/42 

.  5/  2/42 
.Not  Rev. 


.  1 1/20/41 
5/  2/42 
.  4/  4/42 
.10/25/41 
.  2/23/42 
.Not  Rev. 
.  12/20/41 


.  2/28/42 
.  12/20/41 
.  2/  7/42 
,  Not  Rev. 


5/  2/42 
11/  1/41 

2/  7/42 
Not  Rev. 
I  1/29/41 

12/20/41 
Not  Rev. 
Not  Rev. 
2/28/42 


.12/21/41 


.  2/28/42 

.11/29/41 

.  5/  2/42 
.  9/27/41 
.  2/  7/42 
.10/25/41 
.  3/28/42 

.  2/28/42 
.  Not  Rev. 
.12/20/41 
.  2/  7/42 


.  2/  7/42 
.11/15/41 


. 12/21/40 
.  7/19/41 

.11/23/40 
.11/23/40 

.  3/ 15 '41 
.  5/10/41 
.  Not  Rev. 
.  Not  Rev. 

.  6/28/41 
.  2/15/41 
.Not  Rev. 
.  5/31/41 


Comment 


Running 
Time 


JO-2  No 
JO-3  No 
JO-4 
JO-5 
JO-6 


CO-1  Vitamin  Hay   7  .  .Not  Rev. 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MO-4  Delhi   Good    II  . .  4/  5/41 

MO-5  Indian  Durbar  Gorgeous    10  ..  5/10/41 

MO-6  The  Jungle  Excellent    10  ..  8/23/41 

MO-I  River  Thames— Yesterday. Beautiful    10  ..11/23/40 

MO-2  Sacred  Ganges  Dull    10  ..  1/25/41 

MO-3  Village  in  India  Fair    10  ..  2/22/41 

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well......  Silly    7  ..  I/I8/4I 

GO-2  Constable  Satisfactory    ...    7  ..11/23/40 

GO-6  Fire  Chees*  .   Average    7  .  .  6  28  41 

GO-7  Gabby  Goes  Fishing  Fair    7  ..  7/19/14 

GO-8  it's  a  Hap-Hap'-Happy 

Day   Poor    7  . .  8/23/41 

GO-5  Swing   Cleaning  Fair    7  ..  4/19/41 

GO-4  Two  for  the  Zoo  Good    7  ..  2/15/41 

HEADLINERS  (8) 

AO-5  Bob  Chester  &.  Orch  Average    10  ..4/5/41 

AO-4  Gene  Krupa  &.  Orch  For  Jitterbugs..  10  ..  2/22/41 

AO-7  Hands  of  Destiny  Jntercsting    10  ..  7/19/41 

AO-2  Listen  to  Larry  Satisfactory    ...  10  ..11/2/40 

AO-3  Johnnie  Messner  &,  Oreh... Fair    II  ..12/21/40 

AO-6  Those  We  Love  Different    II  ..  5/31/41 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy   Gipsy  Very    Good   9  ..  4/19/41 

UO-4  Gay   Knightles  Cute    9  ..9/27/41 

UO-3  Hoola    Boola  Novel    9  ..  6/28/41 

UO-I  Western    Daze  Novel    9  ..  I/I  1/41 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10  ..  I/I8/4I 

VO-5  Guardians  of  the  Wilds... Fine    10  ..  9/20/41 

VO-I  Nature's    Nursery  Excellent    10  ..11/2/40 

VO-4  Red.  White  and  Blue 

Hawaii   Fair    II  ..  3/22/41 

VO-2  Seeing  U  Believing  Fair    II  ..12/7/40 

POPEYE  (12) 

EO-II  Child  Psykolojiky   Good    7  ..  7/19/41 

EO-4  Eugene,  the  Jeep  Funny    7  ..12/  7/40 

EO-8  Flies  Ain't  Human  Fair    7  ..  4/19/41 

EO-2  My  Pop,  My  Pop  Amusing    7  ..11/2/49 

EO-IO  Olive's  Boithday  Preslnk. Snappy    7  ..  5/31/41 

EO-7  Olive's  Sweepstake  Ticket   7  ..Not  Rev. 

EO-12  Pest   Pilot  Fair    7  ..  8/23/41 

EO-9  Popeye  Meets 

Rip  Van  Winkle. .Fair    7  ..  5/10/41 

EO-I  Popeye  Meets  William 

Tell   Funny    7  . .  10/  5/40 

EO-5  Problem  Papny  Fair    7  ..  1/25/41 

EO-6  Quiet  Pleeze  Very  Good  ....    7  ..  3/22/41 

EO-3  With  Poopdeck  Pappy  Entertaining         7  ..12/  7/40 


No. 
No. 
No. 


POPULAR  SCIENCE  (6) 

2  1  nteresting    . . . 

3  Interesting    . .. 

4  Usual   

5  Interesting    . . . 

6  Up  to  Standard 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent   

SO-4  Forgotten    Man  Typical    10 

SO-I  Trouble  With  Husbands. .  .Great    Fun   II 

SO-2  Waiting    for    Baby  A    Howl    10 

SPECIAL  CARTOON  (I)  (Tech.) 

FFO-I  Raggedy  Ann  Very   Good   19 

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent   

RO-8  Canine  Sketches  Fine   

RO-3  Feminine    Fitness  Very  Good   

RO-7  Fishing  Fever  Appealing   

RO-4  Marine    Round-up  Excellent   

RO-3  Motorcycle   Stunting  Thrills  Aplenty. 

RO-IO  On  the  Spot  Funny   

RO-II  Lasso   Wizards  Good  Action  Stuff  10 

RO-12  Snow    Dogs  Excellent    10 

RO-2  Sporting    Everglades  Very  Good  

RO-9  Sun    Fun  Exhilarating  .. 

RO-13  What's  Lacrosse  Very  Good  

UNUSUAL  OCCUPATIONS  (6) 

LO-2  No.    2  Interesting   

LO-3  No.    3  Good   

LO-4  No.    4  Good   

LO-5  No.    5  A  Wow  

LO-6  No.    6  Very  Good   


Reviewed 
Issue  Of 

..11/23/40 
.  12/21/40 
..  3/22/41 
..  4/  5/41 
..  6/28/41 

..  4/19/41 
..  5/31/41 
. . 1 1/16/40 
. .  2/22/41 

. . 12/21/40 

..  1/25/41 
..  3/22/41 
.  .  12/21/40 
..  3/22/41 
..12/  7/40 
. . I  1/23/40 
..  5/10/41 
..  6/28/41 
..  7/19/41 
. . 10/26/40 
. .  4/  5/41 
. .  8/23/41 

.  .  12/  7/40 
..  2/15/14 
..  3/29/41 
..  5/31/41 
..  8/23/41 


1941-42 


FASCINATING  JOURNEYS  (Tech.)  (2) 

MI-1  Road  in  India  Interesting    10 

HEADLINERS  (6) 

AI-1  Beauty  at  the  Beach  Fine    10 

AI-3  Carnival  in  Brazil  Good    10 

A  I -2  Copacabana  Revue  Good    10 


Al- 


Hands  of  Victory  Box  Office   O'/a 


AI-4  Nightmare  of  a  Goon  Funny   10'/2 

HEDDA   HOPPER'S   HOLLYWOOD  (6) 

Zl-I  No.  1  Excellent    10 

Zl-2  No.  2  Fair    10 

ZI-3  No.  3  Good    10 

ZI-4  No.  4    10 

MADCAP  MODELS  (Tech.)  (6) 

UI-2  Jasper  &  the  Watermelons .  Excellent    10 

UI-4  Mr.  Strauss  Takes  a  Walk .  Excellent    8'/2 

Ul-I  Rhythm  in  the  Ranks  Excellent    8 

Ll-3  Sky  Princess   Excellent    9 

U  I  -5  Tulips  Shall  Grow   9 

POPEYE  (12) 

El-5  Blunder     Below  Excellent    7 

El-6  Fleets   of   Stren'th  Very    Good    ...  7 

El-I  I'll  Never  Crow  Again. ..  .Fair    7 

El-4  Kickin'  the  Conga  Round. Funny   7 

El -9  Many  Tanks    7 

EI-2  Mighty  Navy  Funny    7 

EI-3  Nix  on   Hypnotricks  Very  Funny   7 

El-7  Pipeye,  Pupeye,  Poopeye 

and  Peepeye   Very  Funny  ...  7 

EI-8  Olive  Oyl  ap.d  Water  Don't  Mix  

POPULAR  SCIENCE  (6) 
Jl-I  No.   1  Very   Good   II 


JI-2  No.  2  Very  Good. 

JI-3  No.  3  Good 

J|.4  No.  4   

JI-3  No.  5   


Ql-I 
QI-2 
Ql-3 
QI-4 
QI-; 


QUIZ  KIDS  (6) 

.Very  Good. 


No.  2   They're  Good. 


No.  3 
No.  4 
No.  5 


Good 
.Good 


.J  1/22/41 

. 10/11/41 
.  3/14/42 
.12/  6/41 

.  4/25/42 
.  3/  2/42 

.  9/20/41 
. 1 1/29/41 
.  2/28/42 
.  Not  Rev. 

.  1,31/42 
.  5/  2  42 
. 12,  20/41 
.  3  21,  42 
Not  Rev. 

.  2/21/42 
.  5/  2/42 
. 10/11/41 
.  1/31/42 
.Not  Rev. 
.12/  6/41 
.  12/20/41 

.  4/18/42 
.Not  Rev. 


. 10/11/41 
. I  1/22/41 
.  1/31/42 
.Not  Rev. 
.Not  Rev. 

.  9/20/4! 
.12/  6/41 
.  2/28/42 
.  5/  2/42 
.  Not  Rev. 

.10/11/41 
.Not  Rev. 
.12/20/41 
.  3/14/42 

.  1/31/42 
.  9/20/41 
.  Not  Rev. 
. 11/15/41 


ROBERT  BENCHLEY  (4) 

Sl-1  How  To  Take  a  Vacation ..  Funny    10 

SI-4  Keeping   In  Shape   10 

SI-2  Nothing  But  Nerves  Very    Good   10 

Sl-3  Witness,  The   Chucklesome  ...  10 

SPEAKING  OF  ANIMALS  (6) 

Yl-3  At  the  County  Fair  Swell    10 

Yl-1  In  a  Pet  Shop  A  Howl    10 

YI-4  In  the  Circus   10 

Yl-2  In  the  Zoo  ...Hitarious   10 

SPECIAL  CARTOON  (Tech.) 

FFl-1  The    Raven   Excellent    14'/2..  5/  2/42 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling  Excellent               10  ..  1/31/42 

RI-5  Buying  a  Dog  Very    Good           10  ..12/20/41 

Rl-ll   Down  "1  hey  Go                                           10  ..Not.Rev^ 

RI-IO  Hero   Worship                                           10  ..Not  Rev. 

Rl-7  Lure  of  the  Surf  Very    Good           10  ..  2/21/42 

RI-2  Meet  the  Champs  Excellent               10  ..10/11/41 

RI-9  Personality  Plus                                             10  ..Not  Rev. 

RI-4  Quick    Returns  Pretty  Good  ...  10  ..11/29/41 

Rl-I  Shooting   Mermaids  Very    Good           10  ..  9/27/41 

Rl-3  Sittin'  Pretty   Excellent               10  ..11/15/41 

RI-8  Timing   Is   Everything  Very    Good    ...  10  ..5/  2/42 

SUPERMAN  CARTOONS  (12)  (Tech.) 

Wl-4  Arctic  Giant   Good                      9  ..  3/14/42 

WI-5  Bulleteers   Good                      9  ..5/  2/42 

WI-3  Billion  Dollar  Limited. ..  For  the  Fans...    S'/a..  1/24/42 

WI-7  Electric    Earthquake                                    9  ..Not  Rev. 

WI.6  Magnetic  Telescope   For  the   Fans..    9  ..  5/2/42 

WI-2  Mechanical   Monsters  Good                     10  ..12/20/41 

Wl-I  Superman   A  Cinch  to  Sell .  II  ..8/2/41 

UNUSUAL  OCCUPATIONS  (6) 

Good                      10  ..10/11/41 

.Very   Good.....  10  ..12/  6/41 

Very   Good           II  .  .  2/21/42 

.Good                     II  . .  4/23/42 

.  Not  Rev. 


Ll-I  No.  I 
LI-2  No.  2 
Ll-3  No.  3 
LI-4  No.  4 
LI-5  No.  5 


I  I 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  <I8)  (Tech. 

14115  Art  of  Self  Defense  Good   

141 13  Art  of  Skiing  Excellent   

14103  Baggage    Buster  Hilarious   

14105  Canine   Caddy  Tops   

14114  Chef    Donald  Up  to  Par  

141 12  Donald's    Camera  A  Scream  

14107  Early  to  Bed  Satisfactory  ... 

14102  Gentleman's    Gentleman.  .Tops   

I4I0I  Golden    Eggs  Excellent   

14104  Good  Time  for  a  Dime. .  .Excellent   

141 1 1  Lend  a  Paw  Superb   

141 17  Mickey's  Birthday  Pariy.Very  Good   

14106  Nifty  Nineties  Amusing   

14110  Old  MacDonald  Duck  Excellent   .. 

14109  Orphan's  Benefit  V-ery  Good  

14118  Pluto.  Jr.   Very  Funny  ... 

14108  Truant  Officer  Donald  Excellent   

14116  Village  Smithy  Excellent   


. .  2/  7/42 
..11/29/41 
..  5/10/41 
..  6/  7/41 
..12/27/41 
. . 10/25/41 
.  .  7/26/41 
.  .  4/  5/41 
.  .  4/  5/41 
.  .  5/10/41 
.  .  10/23/41 
.  .  3/21/42 
..  6/  7/41 
. .  10/  4/41 
. .  8/30/41 
.  .  3/21/42 
..  8/23/41 
.  .  2/  7/42 


EDGAR  KENNEDY 

13406  Apple  in  His  Eye  Hokey 


(6) 


Running 
Time 


...  18 

13403  Draited  in  the  D'epot   19 

13405  It  Happened  All  Night.. Fair    19 

13404  Mad  About  Moonshine. .. Fair    18 

13401  Sunk  by  the  Census  Funny    18 

13402  Trailer  Tragedy   Funny    17 

INFORMATION  PLEASE  (13) 

No.  2  (Ruth  Gordon)  Good    10 

No.  3  (Alice    Marble)  Swell  As  Usual.  IB 

No.  4  (Louis  Bromfield) .  .Excellent    II 

No.  5  (Wendell    Willkie)  .Good    10 

No.  6  (Jan  Struther)  Excellent    II 

No.  7  (Anna    Neagle) . . . .  Very  Good   ....  10 

No.  8  (Boris    Karloff)  Excellent    10 

No.  9  (Alice    Marble)  Excellent    II 

No.  10  (Louis  Bromfield) .  Entertaining  ...  10 

No.  II  (Jan  Struther)  Very    Good   II 

No.  12  (Boris    Karloff) ..  .Good    12 

No.  13  (Anna  Neagle)  Excellent    10 


14202 
14203 
14204 
14205 
14206 
14207 
14208 
14209 
14210 
1421  I 
14212 
14213 

LEON  ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

13706  Panic  in  the  Parlor  Unfunny   20 

13705  Polo  Phoney   Good    18 

13702  Tattle  Talevision   Funny    19 

13704  When  Wifle's  Away  Fair   20 

RAY  WHITLEY  (4) 

13501  Bar  Buekaroos   Good    16 

13504  Musical  Bandit   Entertaining    ..  16 

13502  Prairie  Spooners   Very  Good    13 

13503  Red  Skins  &  Red  Heads  . Poor    18 


14402  No. 

14403  No. 

14404  No. 

14405  No. 

14406  No. 

14407  No. 

14408  No. 

14409  No. 

14410  No. 


PICTURE  PEOPLE  (13) 

2   Good    9 

3   Night  Club  Plug  10 


4   Good 

5   Fair  . . . 

6   Fair  . . . 

7   Average 

8   Fair  ... 

9   Fair  ... 

10   Fair  . . . 


14501 

14503 
14502 


14307 
14313 
14310 
14302 
14306 
14308 
1431  I 
14305 
14304 
14303 
14312 
14309 


24104 
24103 
24102 
24101 


23404 
23402 
23403 
23403 
23401 

24201 
24202 
24203 

24204 
24203 
24i06 
24207 


23703 
23703 
23701 
23704 
23702 


23101 
23102 
23103 
23104 
23103 
Spec. 
23105 
23107 
23108 
23109 
231 10 


24407 
24403 
24402 
24406 
24403 
24408 
24409 
24404 
24401 


SPECIAL  SUBJECT 

Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH   AMERICA  (3) 

Eyes  on  Brazil  Very  Interesting  10 

How  Goes  Chile  Very  Good    10 

What's  Happening  in 

Argentina   Very  Timely  ...  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Rolling    Rhythm    10 

Snow  Eagles  Excellent    9 

Snow  Fun   Exhilarating  ...  9 

Sportsman's  Partner  ....For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


Revieweo 
Issue  Of 

. .  6/14/41 
.  .Not  Rev. 
. .  4/12/41 
. .  3/  1/41 
. .  9/14/40 
. . 10/19/40 


.10/19/40 
.11/16/40 
. 12/14/40 
.  2/  1/41 
.  3/  1/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.  6/  7/41 
.  7/26/41 
.  7/26/41 
.  8/23/41 


.  2/  1/41 
.Not  Rev. 
.  5/17/41 
.11/16/40 
.  4/  5/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


.10/19/40 
. 1 1/16/40 
.12/14/40 
.  2/  1/41 
.  3/  I/4I 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  6/  7/41 


.12/14/40 


3/  1/41 
8/23/41 


..  4/12/41 


.  3/  1/41 
.  8/  9/41 
.  6/  7/41 
.10/19/40 
.  3/  1/41 
.  4/  5/41 
.  Not  Rev. 
.  2/  1/41 
.  12/14/40 
.  1 1/16/40 
.  7/26/41 
.  5/10/41 


1941-42 


DISNEY  CARTOONS  (18)  (Tech.) 

Army  Mascot    7 

Donald  Gets  Drafted  A  Scream    9  . 

Donald's    Snow    Fight. ..  Excellent    7  . 

Symphony  Hour  Excellent    8  . 

EDGAR   KENNEDY  (6) 

i-leart  Burn   Amusing    15 

I'll   Fix  It  Funny    19  . 

Inferior  Decorator   Funny    17 

Quiet  Fourth   Funny    15  . 

Westward  Ho-Hura   Funny    16  . 

INFORMATION   PLEASE  (13) 

No.  1  (John  Gunther)   ...Excellent    10  . 

No.  2  (Howard    Lindsay). Up  to  Par   9  . 

No.  3  (Cornelia  Otis 

(Skinner)   Good    II  . 

No.  4  (John   Gunther)  Excellent    10  . 

No.  5   (John  Carradine)  .Good    10  . 

No.  6  (Howard    Lindsay)   II 

No.  7  ICornelita  Otis 

Skinner)    10  . 

LEON  ERROL  (6) 

Framing  Father   Very  Funny  ....  18 

Home  Work   Funny    19  . 

Man-I-Cured   Funny    16  . 

Wedded  Blitz   Funny   18 

Who's  a  Dummy?  Amusing    20 

MARCH   OF  TIME  (13) 

Thumbs  Up,  Texas  Excellent    19  . 

Norway  in  Revolt  Timely    19  . 

Sailors  With  Wings  Excellent    20 

Main  Street,  U.S. A  Propaganda    ...  18 

Our  America  At  War ...  .Timely,    Vital..  17'/2. 

Battlefields  of  Pacific  Timely    22  . 

When  Air  Raids  Strike.  Potent    20  . 

Far  East  Command  Timely    19  . 

Argentine  Question   Interesting    ....  20 

America's  New  Army. ..  .Timely    20 

India  in  Crisis  Informative  ....  19 

PICTURE  PEOPLE  (13) 

Children  of  the  Stars  Fair    8  . 

Hobbies  of  the  Stars  Good    9  . 

Hollywood  Sports   Good    9  . 

Hollywood  War  Effort ....  Entertaining  ...  9 

How  To  Be  a  Star  Good    8 

Palm  Springs  Week-End.Fair    8 

Star  Portraits    8 

Stars'   Day  Off  Average    8 

Stars  in   Defense  Interesting    10 

RAY  WHITLEY  (4) 

23303  Cactus  Capers   Very  Good   17  . 

23501  California  or  Bust  Good    18 

23502  Keep  Shooting   Very  Good    17  . 

SPORTSCOPES  (13) 

24310  Byron  Nelson    8 

24309  Cruise  Sports   Out  of  Date   8 

24304  Crystal  Flyers   Exhilarating  ...  8 

24302  Dog  Obedience   Boxoffice    9 

24305  Fighting  Fish   Excellent    9 

24303  Gaucho  Sports   Interesting    10 

24307  Jungle  Jaunt   Amusing-    9 

24301  Pampas  Paddock   For  Horse  Lovers  10 

24308  Public  Sport  No.  I  Good    10 

24306  Ten  Pin  Parade  Good    10 


Not  Rev. 

.  3/16,42 
5/  2/42 
.  4/25/42 


3/21/42 
10/25/41 

.  5/16/42 
12/27/41 
9/27/41 


10/25/41 
11/29/41 

12/27/41 
2/  7/42 
5/  2/42 

Not  Rev. 

Not  Rev. 


3/  9/42 
2/  7/42 
10/  4/41 
.  5  16  42 
12/  6/41 


,  8/16/41 
,  9/27/41 
10/25/41 
1 1/22/41 
, 12/13/41 
. 12/20/41 
.  3/10/42 
.  2/14/42 
.  3/  7/42 
.  4/  4/42 
.  5/  9/42 


.  3/21/42 
.11/29/41 
.10/25/41 
.  3721742 
.  2/14/42 
.  5/  9/42 
Not  Rev. 
.  12/27/41 
. 10/  4/41 


.  4/18/42 
.12/  6/41 
.  1/31/42 


.Not  Rev. 
.  5/16/42 
.12/27/41 
.11/  1/41 
.  2/14/42 
.12/  6/41 
.  3/21/42 
.10/  4/41 
.  4/18/42 
3/21/42 


Page  48 


SHOWMEN'S    TRADE  REVIEW 


May  22,  1942 


20TH  CENTURY-FOX  1940-41 


UNIVERSAL  1940-41 


VITAPHONE-WARNER  BROS.  1940-41 


Running  Reviewed 
Time     issue  Of 


ADVENTURES  OF   A   NEWSREEL  CAMERAM 

1281  Midget  Motor  Mania  Unusual    10 

1203  Modern  Highway   Good    10 

1202  Training  Police  Horses. .  .Excellent    10 

LEW  LEHR  COMEDIES  (4) 

1401  Grunters  and  Groaners. .  .Tiresome    10 

MAGIC  CARPET  OF  MOVIETONE  (8) 

1108  Arctic  in  Springtime   10 

1106  Caribbean  Sentinel   Good    10 

1101  Eskimo  Trails   Enlightening    ..  10 

1103  Isle  of  Mystery   10 

1109  Letter  From  Cairo   10 

1102  Land  of  Flowers  (Tech.)  .Colorful    9 

1107  Miracle  of  Hydro  Different    10 

1104  Old  Dominion  State 

(Tech.)   Very  Good    10 

1105  Spotlight  on  Indo-China   10 

1 1 10  Winter  in  Eskimo  Land   10 

SPORTS  REVIEWS— THORGERSEN  (6)  (3  In 

1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on  Rollers   10 

1302  Lure  of  the  Trout  (Tech.) .  For  Fly  Casters  10 
1306  Playing  With  Neptune. .  .Very  Good    9 

1304  Rodeo  Goes  to  Town  Good    10 

1305  Symphony  in  Snow   10 

1301  Vacation  Time  (Tech.). ..OK    8 

TERRYTOONS  (26)   (13  In  Tech.) 

1510  Baby  Seal    7 

1515  Bringing  Home  the  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

1511  Dog's  Dream    7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless  Hector    7 

1503  Happy  Haunting  Grounds   7 

1513  Horse  Fly  Opera   7 

1558  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean. Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims.  .Good  (Tech.)  ..  7 
1552  Lucky  Duck  (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   Rhythmic(Tech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow   Man    7 

1556  Temperamental  Lion  Amusing(Tech.)  7 

1502  Touchdown  Demons  Amusing    7 

1516  Twelve  O'clock  and  All  Ain't  Well   7 

1559  Uncle  Joey   (Tech.)   7 

1506  What  a  Little  Sneeze 

Will  Do   Good    7 

1560  What  Happens  at  Night  (Tech.)   7 

1509  When  Knights  Were  Bold.Just  a  Cartoon..  7 

WORLD  TODAY 
1704  Anzacs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire   in    Exile   10 

1702  War  in  the  Desert   10 


AN  (4) 
. . 10/12/40 
..  3/  1/41 
..  2/  8/41 

..  8/10/40 

..Not  Rev. 
..  4/26/41 
..  8/10/40 
.  .Not  Rev. 
.  .Not  Rev. 
..  8/10/40 
..  4/19/41 

..11/30/40 
.  .Not  Rev. 
..Not  Rev. 
Tech.) 
..10/12/40 
..Not  Rev. 
..11/30/40 
..  4/19/41 
..  2/  8/41 
. .  Not  Rev. 
..  8/10/40 


.Not  Rev. 
.Not  Rev. 

.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.Not  Rev. 
.  Not  Rev. 
.  2/  8/41 
.12/  7/40 
.12/  7/40 
.  Not  Rev. 
.  2/15/41 
.10/  5/40 
.  Not  Rev. 
.  Not  Rev. 

.  2/15/41 
.  Not  Rev. 
.  4/26/41 

.Not  Rev. 
.  4/19/41 
.  Not  Rev. 
.  Not  Rev. 


1941-42 


ADVENTURES  SF  A  NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship. .  .Informative    10    ..11/  1/41 

2201  Soldiers  of  the  Sky  Excellent    10    ..8/  2/41 

2203  Wonders  of  the  Sea   10    ..Not  Rev. 

2204  Men  for  the  Fleet  Excellent    9    ..  1/17/42 

2206  Story  on  Coast  Guard   10    ..Not  Rev. 

2205  Wings  of  Defense   10    ..  Not  Rev. 

MAGIC  CARPET  OF  MOVIETONE  (12) 

2103  Call  of  Canada   10    ..Not  Rev. 

2107  Gateway  to  Asia    10    ..Not  Rev. 

2102  Glacier  Trails   Good    10    ..11/  1/41 

2106  Heart  of   Mexico    10    ..Not  Rev. 

2108  India  the  Golden   10    ..Not  Rev. 

2104  Jewel  of  the  Pacific   10    ..Not  Rev. 

2101  Sagebrush  and  Silver  Interesting    10    ..  9/20/41 

2105  Secret  of  the  Fjord   10    ..Not  Rev. 

SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel  Excellent    10    ..11/  1/41 

2304  Evergreen  Playland   Good    10    ..  1/17/42 

2302  Life  of  a  Thoroughbred. .  .Excellent    10    ..  2/28/42 

2303  Playtime  in  Hawaii  Very  Good    10    ..  1/24/42 

2306  Setting   the   Pace   10    ..Not  Rev. 

2305  Snow  Trails   Excellent    10    ..  4/11/42 

TERRYTOONS  (26) 

2562  All  About  Dogs  (Tech.)   7    ..Not  Rev. 

2504  Back  to  the  Soil   7    ..Not  Rev. 

2555  Bird   Tower   (Tech.)   7    ..Not  Rev. 

2558  Cat  Meets  Mouse  (Tech.). Very  Good   7    ..  4/18/42 

2508  Eat    Me    Kitty  Eight 

to    the    Bar  Good    7    ..5/  2/42 

2506  Flying  Fever   Good   ,   7    ..  1/17/42 

2503  Frozen  North   Very  Good    7    ..11/  1/41 

2507  Funny    Bunny    Bisiness.Good    7    ..5/  2/42 

2513  Gandy  Goose  In  the 

Outpost    7    ,  .Not  Rev. 

2510  Gandy  Goose  in  Tricky 

Business    7    .  .Net  Rev. 

2560  Gandy  Goose  in 

the  Night  (Tech.)   7    ..Not  Rev. 

2514  Gandy  Goose  in  Tire 

Trouble    7 

2557  Happy  Circus  Day 

(Tech.)   Amusing    7 

2501  Ice  Carnival   Good    7 

25f!(  Neck  and  Neck  (Tech.)   7 

2509  Oil,   Gentle  Spring  Fair    7 

2551  Old    Oaken  Bucket 

(Tech.)   Good    7 

2552  One   Man   Navy   (Tech.)  .Amusing    7 

2559  Sham  Battle  Shenanigan. Good  (Tech.)  ..  7 

»54  Slap    Happy    Hunters   7 

7SII  Stork's    Mistake    7 

2556  Torrid  Toreador  (Tech.) .  .(Sood    7 

2502  Uncle  Joey  Comes  te  Town.Funny   7 

2553  Welcome  Little  Stranger. Good  (Tech.)  ..  7 
2.512  Wilful  Willie    7 

2505  Yarn  About  Yarn  Good    7 

WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely, Excellent  10 

2405  Courageous  Australia    10 

2403  Dutch  Guiana   Very  Good    10 

2404  Hub  of  the  World  Good    10 

2406  Men  of  West  Point   10 

2402  Uncle  Sam's  Iron  Warriors   10 


.  Not  Rev. 

.  1/17/42 
.  9/27/41 
.  Not  Rev. 
.  5/  2/42 

.  9/20/41 
.  9/27/41 
.  4/11/42 
.Not  Rev. 
.  Not  Rev. 
.  1/17/42 
.11/  1/41 
.11/  1/41 
.Not  Rev. 
.  1/24/42 

.  9/20/41 
.Not  Rev. 
.  1/17/42 
.  4/18/42 
.  Not  Rev. 
.Not  Rev. 


Comment  Running 
Time 

CARTOONS  (13)  (Tech.) 

5252  Andy  Panda's  Pop  Enjoyable    8 

5249  Dizzy  Kitty   So-So    8 

5246  Fair  Today   Good    7 

5247  Hysterical  High  Spots  In 

American  History   Fair    7 

5243  Knock,  Knock   Very  Good    8 

5245  Mouse  Trappers   Amusing    7 

5253  Screw  Driver   Good    7 

5248  Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  .Snappy    7 

5250  Salt  Water  Daffy  Snappy    8 

5251  Woody   Woodpecker    7 

GOING  PLACES  (15) 

5353  Arizona   Interesting    ....  10 

5351  Coast  Guard   Interesting    10 

5358  Deserts  of  America  Very  Good    10 

5365  Garden  Spot  of  the  North. Good    9 

5359  Humorous  Tombstones  ...Amusing    10 

5355  Hunting  on  Top  of 

the  World   Fascinating    9 

5364  Isles  of  Fate  Good  &  Timely.  10 

5363  Meet  Jimmy  the  Chump.. Good  Fun    10 

5354  Melting  Pot  of  the 

Caribbean   Good    10 

5360  Modern  Way  Down  East.. Good    10 

5362  Mountain  Summer  Pleasing    10 

5356  South  of  the  Border  Interesting    10 

5352  Sun  Valley   Good    10 

5357  Swankiest  Isle  in 

the  World   Interesting    10 

5361  Trail  of  Father  Kino  Interesting    10 

MISICALS— TWO  REEL  (13) 

5226  Bagdad  Daddy  Very  Good    18 

5225  Beat  Me  Daddy- 
Eight  to  the  Bar   17 

5221  Class  in  Swing  Good  Variety  ..  16 

5222  Congomania   Latin   Liveliness  20 

5233  Dizzy  Doings   Fair    17 

5228  Jumpin'  Jive   Good    17 

5230  Music  a  la  King  Good  Number  ..  20 

5227  Music  in  the  Morgan 

Manner   Entertaining  ...  18 

5231  Once  Upon  a  SummerTime. Average    18 

5232  Rhythm  Revel   Entertaining  ...  18 

5229  Shadows  in  Swing  Average    18 

5224  Tickled  Pinky   Rustic    Rhythm.  18 

5223  Torrid  Tempos   Entertaining  ...  18 

SPECIAL  SUBJECT  (I) 

5110  Swing  With  Bing  Excellent    18 

STRANGER  THAN  FICTION  (15) 

5372  No.  82  Average    9 

5373  No.  83  Average    9 

5374  No.  84  Good    9 

5375  No.  85  Excellent    9 

5376  No.  86  Up  to  Par   9 

5377  No.  87  Good    9 

5378  No.  88  Interesting 

5379  No.  89  Interesting 

5380  No.  80  Interesting 

5381  No.  91  Fair   

5382  No.  92  So-So   

5383  No.  93  Very  Good  . 

5384  No.  94  

5385  No.  95  Very  Good  . 


1941-42 


UNITED  ARTISTS 


WORLD  IN  ACTION  (12) 

1  Churchill's  Island   Very  Good   20 

3  Food,  Weapon  of 

Conquest   Impressive    20 

2  This  Is  Blitz  Grim    Realism..  21 


4/  4/42 


. .  4/  4/42 
. .  3/  7/42 


6251 
6241 

6249 
6247 

6246 
6242 
6248 

6250 
6243 

6244 

6245 


6226 
6224 
6229 
6222 
6221 
6232 
6233 
6227 
6231 
6223 
6230 
6228 
6225 


6110 
6111 

6376 
6375 
6373 
6378 
6372 
6374 
6381 

6379 
6371 
6377 


6362 
6358 
6353 

6357 
6351 
6352 
6356 

6361 
6S59 
6360 
6355 
6363 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 

Ace  in  the  Hole  

Boogie  Woogie  Bugle  Boy 

of  Company  B  Good   

Goodbye  Mr.  Moth  Very  Good   

Hams  That  Couldn't 

Be  Cured   

Hollywood  Matador  Very  Good   

Man's  Best  Friend  Good   

Mother  Goose  on  the 

Loose   Very  Good  

Nutty  Pine  Cabin  

Pantry  Panic   Good   

(Former  title  "What's  Cookin'  ") 

$21  a  Day  Once  a  Month  .Average   

Under  the  Spreading 

Blacksmith  Shop   Cute   

NAME  BAND  MUSICALS  (13) 

Campus  Capers   Excellent    18 

Doin'  the  Town  Entertaining  ...  20 

Gay  Nineties   Fair    15 

In  the  Groove  Entertaining  ...  17 

Is  Everybody  Happy?  Fair    18 

Merry  Madcaps   Good    15V2 

Rainbow  Rhythm    15 

Rhumba  Rhythms   Fair    15 

Shuffle  Rhythm   Excellent    15 

Skyland  Serenade   Excellent   20 

Swing  Frolic   Very  Good   15 

Tune  Time   Very  Good    16 

Winter  Serenade   Good    13'/: 

(Former  title  "Jingle  Bells") 
SPECIAL  FEATURETTE  (2) 

Cavalcade  of  Aviation ...  .Sure  Fire   20 

Menace  of  the  Rising  Sun. Exciting   20 

STRANGER  THAN  FICTION  (15) 

Barnyard  Steam  Buggy.. Good    9 

Blacksmith  Dentist   Good    10 

Candy  Kid   Good    10 

Desert  Ghost   Entertaining  ...  9 

Hermit  of  Oklahoma  Good    10 

Junior  Battlefleet   Good    10 

Mysterious  Fountain  of 

Health    9 

Pussycat  Cafe   Good    9 

Shampoo  Springs   Very  Good    10 

Sugar  Bowl  Humpty 

Dumpty   Very  Good   9 

Tom    Thumb    Church   9 

VARIETY  VIEWS  15  (5  IN  COLOR) 
Annapolis  Salutes  the 

Navy   Timely    10 

Call    of   the   Sea   9 

Flashing  Blades   Good    9 

George  Washington, 

Country  Gentleman  Impressive    10 

Keys  to  Adventure  Interesting    9 

Moby  Dick's  Home  Town. Interesting  ....  9 
NorthernNeighbors(Color)  Interesting  ....  9 
Peaceful  Quebec— 

At  War   Interesting   ....  9 

Sports  in  the  Rockies  Good    9 

Sky  Pastures   Good    9 

Thrills  of  the  Deep  Good    9 

Trail  of  the  Buccaneers.  .Excellent    9 

Wings  cf  Victory   9 


Reviewed 
Issue  Of 

.  8/  9/41 
.  5/17/41 
.  2/15/41 

.  3/29/41 
11/30/40 
,  2/  8/41 
9/  6/41 

.  5/17/41 
.  6/  7/41 
Not  Rev. 


, 10/12/40 
.  9/21/40 
,  3/22/41 
.  8/  9/41 
.  4/12/41 

.12/28/40 
,  8/  9/41 
,  7/19/41 

.12/28/40 
,  6/  7/41 
.  7/19/41 
.  2/15/41 
. 10/12/40 

.  3/15/41 
.  6/14/41 


.  2/  8/41 

.Not  Rev. 
.10/12/40 
. 1 1/30/40 
.  9/  6/41 
.  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
.11/30/40 


4/13/40 


.10/12/40 
.10/12/40 
.11/30/40 
. 12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
.  Not  Rev. 
.  8/16/41 


.10/11/41 
.  4/  4/42 

.  Not  Rev. 
.  1/31/42 
.11/  8/41 

.  4/  4/42 
.Not  Rev. 
.11/  8/41 

.12/  6/41 

.  1/31/42 

.12/20/41 
.12/13/41 
.  1/31/42 
. 10/18/41 
.  9/  6/41 
.  3/21/42 
.  Not  Rev. 
.  1/31/42 
.  4/  4/42 
.11/  8/41 
.  3/14/42 
.  3/21/42 
.12/13/41 


.  1/  3/42 
.  4/11/42 

. 12/20/41 
. 12/20/41 
.11/  8/41 
.  3/  7/42 
.10/18/41 
.12/  6/41 

.Not  Rev. 
.  3/21/42 
.10/18/41 

.  3/14/42 
.  Not  Rev. 


.12/13/41 
Not  Rev. 
.  3/  7/42 

.10/11/41 
.  1/31/42 
.  9/  6/41 
. 10/18/41 

.12/13/41 
.  4/  4/42 
.  3/  7/42 
.  3/21/42 
.11/  8/41 
.Not  Rev. 


Comment  Running 
Time 

BROADWAY  BREVITIES  (9) 

6202  Alice  in  Movieland  Superlative   20 

6204  Dog  in  the  Orchard  Meritorious   20 

6209  Happy  Faces    20 

6208  Hunting  the  Hard  Way. .  .Excellent   20 

6201  Just  a  Cute   Kid   20 

6203  Mack  Sennett  Revival   20 

6206  Seeing  Eye   Poignant    20 

6207  Sockeroo   Funny    20 

6205  Take  the  Air  Entertaining  ...  20 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6101  Riding  Into  Society  T'Ain't  Funny..  19 

6103  Throwing   a   Party   20 

HOLLYWOOD  NOVELTIES  (6) 

6304  History  Repeats  Itself  Good    10 

6301  Football  Highlights   Rockne  Build-up  10 

6303  Mexican  Jumping  Beans.. Very  Good    10 

6302  Shark  Hunting   Exciting    10 

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting   10 

LOONEY  TUNES  (16) 

6601  Calling   Dr.  Porky  

6612  Coy  Decoy   Funny   

6607  Haunted  Mouse   Very  Good   

6616  Henpecked  Duck   A  Howl   

6608  Joe  Glow  the  Firefly  

6614  Meet  John  Doughboy  

6602  Pre-Historic  Porky  Clever  

661 1  Porky's  Ant   Good   

6609  Porky's  Bear  Facts  Amusing   

6604  Porky's  Hired  Hand  Good   

6610  Porky's  Preview   Amusing   

6613  Porky's  Prize  Pony   

6606  Porky's  Snooze  Reel   

6603  Sour  Puss   Satisfactory  

6605  Timid  Toreador   Good   

6615  We  the  Animals  Squeak.  Excellent   

MELODY  MASTERS  (10) 

6506  Cliff  Edwards  and  His 

Buckaroos   Good    10 

6505  Henry  Busse  &  Orch  Fair    10 

6504  Skinnay  Ennis  &  Orch... Good    10 

6503  Jan  Garber  &  Orch   10 

6508  Marie  Green  &  Her 

Merrie  Men   Lively    10 

6510  Carl  Hoff  &  Orch  Notable    10 

6509  Hal  Kemp  &  Orch  Just  a  Band   10 

6501  Matty  Malneck   Snappy    10 

6507  Freddie  Martin  &  Orch... Fair    10 

6502  Joe  Reichman  &  Orch  Exoellent    10 

MERRIE  MELODIES  (26)  (Tech.) 
(Produced  by  Leon  Schlesinger) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles  

6713  Cat's  Tale   Good   

6712  Crackpot  Quail   

6709  Elmer's  Pot  Rabbit  Funny  

6718  Farm's  Frolics  Excellent   

6710  Fighting  691/2   Good   

6704  Good  Night  Elmer  

6715  Goofy  Groceries   Novel   

6722  Heckling  Hare   

6720  Hiawatha's  Rabbit  Hunt.. Funny  

6703  Holiday  Highlights   Swell  Satire  ... 

6719  Hollywood  Steps  Out  Excellent   

6723  Inki  and  the  Lion  Good   

6701  Malibu  Beach  Party  Grade  A   

6707  Of  Fox  and  Hound  

6708  Shop,  Look  and  Listen. . .Good   

6711  Sniffles  Bells  the  Cat  Fair   

6726  Snow  Time  for  Comedy... Up  to  Par  

6725  Sport  Champions   

6702  Stage  Fright   Satisfactory  

6714  Tortoise  Beats  the  Hare.  .Amusing   

6716  Toy  Trouble   Good   

6717  Trial  of  Mr.  Welf  Very  Good  

6705  Wacky  Wildlife   Funny  

6721  Wacky  Worm   Excellent   

TECHNICOLOR  SPECIALS  (6) 
6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid   

6005  Here  Comes  the  Cavalry  

6002  March  on  Marines  Excellent   

6003  Meet  the  Fleet  Excellent   

6004  Wings  of  Steel  Excellent   

SPORTS  PARADES  (10) 

Big  Bill  Tilden  For  Tennis  Fan. 

California  Thoroughbreds. Interesting  .... 

Diary  of  a  Racing  Pigeon. Interesting   

Dogs  You  Seldom  See  ... Good  Novelty... 

Fight,  Fish,  Fight  Thrilling   

Fly  Fisking   For  Anglers  ... 

It  Happened  on  Rollers  

Lions  For  Sale  Very  Good  

Sail  Ho!   Colorful   

Sky  Sailing   Interesting   


6407 
6404 
6403 
6402 
6405 
6401 
6409 
6410 
6408 
6406 


1941-42 


BROADWAY  BREVITIES  (12) 

7103  At  the  Stroke  of  Twelve.. Grab  It   

7109  California  Junior 

Symphony   Good   

7106  Calling  All  Girls  Good   

7108  Maybe  Darwin  Was 

Right   Amazing   

7101  Minstrel  Days   Very  Good  

7102  Monsters  of  the  Deep  Good   

7110  Pacific  Frontier   Informative  .... 

7104  Perils  of  the  Jungle  Exciting   

7107  Wedding  Yells   

7105  West  of  the  Rockies  Pretty  Good  ... 

HOLLYWOOD  NOVELTIES  (6) 

7301  Polo  With  the  Stars  

7304  Miracle  Makers   Poor   

7303  Points  on  Arrows  Good   

7305  Then  and  Now  Fair   

7306  There    Ain't    No  Such 

Animal   Timely   

7302  White  Sails   Excellent   

LOONEY  TUNES  (16) 

7609  Daffy's   Southern  Ex- 

posure  Fair   

7601  Notes  to  You  

7610  Nutty  News   

7607  Porky's  Cafe   

7604  Porky's  Midnight  Matinee   

7605  Porky's  Pastry  Pirate   

7603  Porky's  Pooch   Good   

7602  Robinson  Crusoe,  Jr  Average   

7608  Saps  in  Chaps  

7606  Who's  Who  in  the  Zoo... Funny   


Reviewed 
Issue  Of 


.11/30/40 
.  I/I8/4I 
.  Not  Rev. 
.  5/24/41 
.  Not  Rev, 
.  Not  Rev, 
.  4/  5/41 
.  5/24/41 
.  3/  8/41 


.  Not  Rev. 
.  8/31/40 
.  Not  Rev. 


9/30/39 
8/31/40 
11/30/40 
8/  3/40 
9/  6/41 
3/  8/41 


.Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 

Not  Rev. 

Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
.12/28/40 
.  4/26/41 
,  Not  Rev. 

Not  Rev. 
.11/30/40 
.  I/I8/4I 
.  9/  6/41 


.11/30/40 
. .  3/  8/41 
, . 12/28/40 

.  Not  Rev. 

, .  5/  3/41 
.12/27/41 
, .  5/24/41 
, .  8/  3/40 
. .  4/  5/41 
.11/  2/48 


. .  Not  Rev 

. .  Not  Rev, 

. .  4/  5/41 

. .  Not  Rev. 

12/28/40 

•J 

5/24/41 

•J 

v.  1/18/41 

y 

.  .Not  Rev. 

. .  4/  5/41 

•J 

Not  Rev. 

7 

6/21/41 

..11/  2/40 

..  6/21/41 

..  8/30/41 

..  8/31/40 

. .  Not  Rev. 

..12/28/40 

..  3/15/41 

. .  8/30/41 

.  .Not  Rev. 

. .  10/26/40 

..  4/  5/41 

..  5/  3/41 

..  4/26/41 

..12/  7/40 

..  8/  9/41 

..  8/30/41 

20 

. . 10/26/40 

20 

. .  Not  Rev. 

20 

.  .12/28/40 

20 

..  I/I8/4I 

20 

. .  5/  3/41 

l« 

. .  5/  3/41 

10 

..12/28/40 

10 

. .  12/  7/40 

10 

..  8/31/40 

10 

. .  3/  8/41 

10 

. .  10/26/40 

10 

.  .Not  Rev. 

10 

. .  8/30/41 

10 

..  6/21/41 

10 

..  4/  5/41 

20 

..11/  8/41 

20 

. .  5/  2/42 

20 

..  1/24/42 

20 

..  3/28/42 

20 

..  9/13/41 

20 

..  1/  3742 

20 

..  5/16/42 

20 

.11/  8/41 

20 

. .  Not  Rev. 

20 

. .  1 /24/42 

10 

. .  Net  Rev. 

10 

. .  9/13/41 

10 

..  9/13/41 

10 

. .  4/  4/42 

10 

. .  5/  2/42 

10 

..11/15/41 

7 

. .  5/  2/42 

10 

. .  Not  Rev. 

.  .Not  Rev. 

. .  Not  Rev. 

. .  Not  Rev. 

.  .Not  Rev. 

. . 12/27/41 

..11/15/41 

. .  Not  Rev. 

. .  4/  4/42 

May  23.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  49 


VITAPHONE  1941-42  (Cont.) 

Comment 


Running 

MELODY  MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing 

7508  Don  Cossack  Chorus  Very  Good  .. 

7509  Emil  Coleman  and 

Orchestra   Very  Good  .. 

7503  Forty  Boys  and  a  Song... Good   

7507  Richard  Himber  &.  Orch  

7504  Carl  Hoff  i  Band  

7506  Leo  Reisman  &.  Orch. ..  .Snappy   

7305  Playgirls    10 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good    10 

MERRIE  MELODIES  (26)  (Tech.) 
f  Produced  by  Leon  Schlesinger) 

7701  All  This  and  Rabbit 

Stew   Excellent    7 

7711  Aloha  Hooey   Amusing    7 

77J0  Bird  Came  COD   7 

7702  Brave  Little  Bat  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary   Very  Funny  ...  7 

7712  Conrad  the  Sailor  Funny    7 

7713  Crazy   Cruise    7 

7716  Dog    Tired    7 

7718  Draft  Horse   Funny    7 

7709  Hop.  Skip  and  A  Chump   7 

7715  Horton  Hatches  the  Egg. .Good    7 

"  I  ights    Fantastic    7 

7707  Rhapsody  in  Rivets  (3ood    7 

7704  Rookie  Revue   Out  Dated    7 

77  '3  Saildle   Silly    7 

7708  Wabbit  Twouble   Very  Funny  ...  7 

77M  Wabhit  Who  Came 

to  Supper   Good    7 

7717  Wacky  Wabbit   Funny    7 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show    20 

7004  March  on  America   20 

7002  Soldiers  in  White  Excellent    20 

7005  Spanish   Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent    20 

SPORTS  PARADE  (10)  (Tech.) 

7405  Huntino  Dogs  at  Work.. Very  Good  ....  10 

7402  King  Salmon   Fascinating    ...  10 

7401  Kings  of  the  Turf  Interesting    10 

7407  Rorky  Mountain  Big 

Game   Good    IQ 

7404  Rodeo   Round   Up   10 

7406  Shoot  Yourself  Some  Golf. Good  Draw  10 

7403  Water  Sportf   Average    10 


Reviewed 
Issue  Of 

. . 11/15/41 
.5    2  42 

-  .  5  1 6  42 
. .  9' I3'4i 
.  .  Not  Rev. 
. .  Not  Rev 
. .  3  28 '42 
.  .  Not  Rev. 

.  .  9/13/41 


.  9/13/41 
.  3  28  42 
.Not  Rev. 
. 12/27/41 
.11/  8/41 
.  1/24/42 
.4  4  42 
.Not  Rev. 
.  Not  Rev 
.  5  16  42 
.Not  Rev. 
.  4/11  41 
.Not  Rev. 
.  1/24  42 
.12 '27  41 
.Not  Rev 
.   1/24 '42 

.  4  25  42 
.  5  16  42 

.12/  6/41 
.  Not  Rev. 
.  2/  7/42 
.12  6  41 
.  9/13/41 

.  4/18/42 
.12/27/41 
.  9/13/41 

5  16  42 
.  Not  Rev. 

3  2  42 
.1115  41 


MISCELLANEOUS 

Adventures  in  the  Bronx 


Man  the  Enigma  (Prod.)... 
Our  Constitution  (Prod.)... 
Our  Declaration  of 


Good   

..  ll'/2. 

8 '23  '41 

Exciting 

.    22  . 

5/24  '41 

Informative 

..25  . 

5/24  '41 

19  . 

5/  3/41 

19  . 

5'  3/41 

SERIALS  1940-41 


COLL'MBIA 

Holt  of  the  Secret  Service  

Iron  Claw   

Spider  Returns   

Wdite  Eagle   

REPUBLIC 

Adventures  of  Captain  Marvel... 

Jungle  Girl   

King  of  the  Royal  Mounted  

Mysterious  Dr.  Satan  

UNIVERSAL 

Green  Hornet  Strikes  Again  

Junior  G-Men   

Sky  Raiflers  

Winners  of  the  West  


Ne. 

Chapters 

Reviewed 

Issue  Of 

13 

Chaps. 

II  29  41 

15 

Chaps. 

8  23  41 

15 

Chaps. 

5  10  '41 

15 

Chaps. 

Not  Rev. 

12 

Chaps. 

3/  8/41 

15 

Chaps. 

5/31/41 

12 

Chaps. 

8/17/40 

15 

Chaps. 

11/23/40 

12 

Chaps. 

11/  2/40 

12 

Chaps. 

8/  3/40 

12 

Chaps, 

2  15/41 

15 

Chaps. 

Not  Rev. 

COLUMBIA 

Captain  Midnight   

Perils  of  the  Royal  Mounted. 
REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc.. 

King  of  the  Texas  Rangers. 

Spy  Smasher   

UNIVERSAL 

Don  Winslow  of  the  Navy... 

Gang  Busters   

Riders  of  Death  Valley  

Sea  Raiders   


1941-42 


Chaps. 

Chaps. 

Chaps, 
Chaps. 
Chaps. 

Chaps. 
Chaps. 
Chaps. 
Chaps. 


2/21/42 
Not  Rev. 

12/  6/41 
9/  6/41 
3/21/42 

11/  1/41 
2/21/42 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 


Title 

Running 

Time 

Any  Bonds  Today  

Bomber    8 

Fighting   Fire   Bombs   R 

Food  For  Freedom  

Lake  Carrier   

Pots  to  Planes  

Ring  of  Steel  

Safeguarding  Military  Inforination. 

...  10 

Tanks   

United  China  Relief  

...  |i/2. 

Women   In  Defense  

CITY  List  "C" 

Albany  MGM  . . . 

Atlanta  UA 

Boston  MGM  . 

Buffalo  20th 

Charlotte  20th  

Chicago  Col  

Cincinnati   Re 


Distributed 
By 

 Warner  Bros. 

 List  "C" 

 Warner  Bros. 

 List  "C" 

 See  Below 

 List  "C" 

 Warner  Bros. 

 List  "D" 

 List  "D'- 

  Univ. 

 List  "C" 

"Lake 
List  "D"  Carrier" 

.20th  

.MGM  

UA  

Par  Univ. 

Univ  

MGM   Univ. 

2Gth. 

Univ. 


Cleveland  20th   Univ. 

Dallas  WB   Par. 

Denver  WB    .  WB 

Des  Moines  MGM   Ren. 

Detroit   Par  Col  Univ. 

Indianapolis  UA   RKO 

Kansas  City  RKO   Univ. 

Los  Angeles  WE  MGM  

Memphis  Par   Tol. 

Milwaukee  Col  RKO    .    .  uiiiv 

Minneapolis  Rep  20th   Univ. 

New  Haven  Univ  MGM  

New  Orleans  UA  RKO  . 

New  York  Par   WB 

Oklahoma  City  WB  Par. 

Omaha  MGM  WB  .. 

Philadelphia  Univ  RKO  

Pittsburgh   RKO  UA  

Portland  RKO  Reo  

St.  Louis  Univ  Par  

Salt  Lake  City  Par  WB  

San  Francisco   WB   ..Col 

Seattle  Pol  UA  

Washington   Rep  20th  


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.    Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


AIR  CONDITIONING 


IMMEDIATE  SHIPMENTS  WITHOUT 
PRIORITIES  OX  COMPLETE  COOLA- 
WEATHER  UXITS  — SOME  BLOWERS. 
TOO  1  Send  for  catalogs  describing  Heavy  Duty 
A'entilators,  Diffusers,  Air  Washers,  Recirculat- 
ing Pumps,  Automatic  Deflectors — Last  year's 
low  prices  prevail  while  stock  lasts — Typical 
value.  16"  Exhaust  Fans,  $16.50.  S.  O.  S.  Cine- 
ma Supply  Corporation.  449  West  42nd  Street. 
Xew  York  Citv. 


EQUIPMENT  WANTED 

CLEAX  UP  BACK  STAGE— HIGHEST 
PRICES  PAID— ARCS,  RECTIFIERS. 
PROJECTORS.  16  mm.,  35  mm.  Give  age. 
condition,  first  letter.  Box  562,  Showmen's 
Trade  Review,  1501  Broadway,  Xew  York  City. 

HIGHEST  PRICES  PAID— For  Simplex- 
projectors,  30  ampere  rectifiers,  RCA  sound 
equipment.  \\'hat  have  you?  Box  556,  Show- 
men's Tr-\de  Review,  1501  Broadway,  Xew 
York  City. 


EXPLOITATION 


THEATRE  MEX — Your  best  publicity  stum 
for  '"JUX'GLE  BOOK"  or  any  other  tropical 
picture  is  a  live  alligator.  We  ship  tree  moss, 
and  palmetto  leaves.  Make  your  own  display. 
W^rite  or  wire  for  prices,  fast  service.  Ross 
.Allen,  Ocala,  Florida. 


HELP  WANTED 


THE.A.TRE  :MAXAGERS  !  Are  you  satis- 
fied with  present  job?  If  not,  apply  for  one  of 
the  opportunities  available  in  large  Eastern 
Theatre  Circuit.  Box  560,  Showmen's  Tr.-\de 
Reviev,-.  1501  Broadwav,  Xew  York  Citv. 


NEW  EQUIPMENT 


LAXDED  SUCCESSFULLY  IX  OUR 
XEW  LOCATION  — REMOVAL  SALE 
STILL  OX— 868  photocells.  S1.49;  9,000  cycle 
testfilm,  5c  ft.;  1,000'  film  shipping  cans.  89c; 
Luxlite  Series  I  Lenses,  $4.95 ;  Exit  Lights, 
SI. 29:  Bostonian  curtain  controls,  $74.95;  Gen- 
ral  Ticket  Registers,  20%  off ;  beaded  sound- 
screens,  395/2C  ft. ;  stock  tickets,  19c  roll.  Ask 
for  big  bargain  bulletin.  S.  O.  S.  Cinema  Sup- 
ply Corporation,  449  West  42nd  Street,  X^ew 
York  City. 

BUY  XOW  AXD  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
carbon  savers  94c ;  Thousand  other  bargains : 
write  for  bulletin,  STAR  CIXEMA  SUPPLY 
CO..  440  West  45th  Street,  Xew  York  Citw 


SOUND  EQUIPMENT 


■  LIKE  SPEAKER  C  O  M  B  I  X  A  T  I  O  X 
FIX"E."  savs  Isabelle  Theatre.  Stevenson.  Ala- 
bama. "IMPROVED  MY  SOUXD.  LOTS 
MORE  V0LU:ME— BETTER  TOXE."  Buy 
new  Amplifiers.  Speakers.  Soundheads  now 
while  you  can.  Trade-ins  taken.  S.  O.  S.  Cine- 
ma Supply  Corporation,  449  West  42nd  Street, 
X'ew  York  Citv. 


SHAKE  THE  LEAD  OUT  OF  YOUR 
SHOES— START  A  CIRCUIT— A  good  port- 
able will  keep  competition  out — make  money  for 
you.  too.  Standard  makes,  16  mm.,  35  mm. 
from  $59.50.  Send  for  list.  S.  O.  S,  Cinema 
Supply  Corporation,  449  West  42nd  Street,  Xew 
York  Citv, 


SITUATION  WANTED 

MAXAGER  TEX  YEARS  EXPERIEXCE, 
desires  change.  Bo.x  353,  Bladenboro,  N.  C. 


THEATRE  GAMES 


BIXGO  CARDS  DIE  CUT— ORDER  XOW 
TO  IXSURE  PROMPT  DELIVERY,  $17.50 
for  10.000  lots.  Less  quantities,  SJ.OO  per  1,000. 
S.  Klous.  c/o  Show.men's  Trade  Remew,  1501 
['roadway.  .\ew  York  City. 

THEATRES  WANTED 

THEATRE  CORPORATIOX  will  lease 
theatres  in  Illinois.  Small  towns  preferred. 
Box  561,  Showmen's  Tr.-\de  Review,  1501 
Broadway,  Xew  York  Citv. 

I  HAVE  BUYERS  for  theaters  in  California. 
.-\.  .A.  Sheuerman,  theatre  broker,  Golden  Gate 
iJuilding,  San  Francisco,  Calif. 

RESPOXSIBLE  EX -INDEPENDENT 
OWX'ER  interested  leasing  theatre  in  good 
town  preferably  south  or  west.  Correspondence 
confidential.  Box  558,  Show.men's  Tr.^de  Re- 
\"iEW,  1501  Broadway,  Xew  York  City. 

WAXTED  TO  LEASE— Small  town  thea- 
tre in  Xorth  or  South  Carolina.  Box  25,  Cam- 
den, S.  C, 


USED  EQUIPMENT 


REMOVAL  SALE  COXTIXUES  ALL 
MOXTH— DEALERS  GET  IX  OX  THESE 
TOO — You'll  double  your  money  easily.  We're 
sacrificing  thousands  more  like  'em — 1,000'  film 
cabinets.  75c  section ;  RCA  Photocell  trans- 
formers. 75c  ;  G.E.  Mazda  Lamphousings,  $3.95  ; 
Ballast  Rheostats.  $8.95 ;  rear  shutters  for  Sim- 
plex. $19.50;  4-unit  ticket  register,  $8.50;  Lenses, 
$2.95 ;  Powers  mechanisms,  $39.50 ;  automatic 
arcs  from  $39.50 ;  cushion  seats,  39c ;  amplifiers, 
$4.95 ;  soundheads.  $9.95 ;  portables,  16  mm.,  35 
mm.,  from  $29.50.  Sacrifice  sale  circular  free. 
S.  O.  S.  Cinema  Supply  Corporation,  449  West 
42nd  Street,  Xew  York  City. 

HERE'S  OUR  XEW  ADDRESS— SER- 
\TCE  BETTER  THAX  EVER— S.  O.  S. 
Cinema  Supply  Corporation.  449  \\'est  42nd 
Street,  Xew  York  City. 

AUTOMATIC  ARC  LAMPS— M  o  r  e  li  t  e 
Juniors,  8V2"  full  size,  reflectors,  like  new, 
$95.00  pair;  others  from  $29.50;  Peerless, 
Strongs.  Brenkerts  also  available.  Star  Cinema 
Supply  Co.,  440  W.  45th  St.,  Xew  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
Sl.OOO.  OR  LESS.  Terms  to  right  parties. 
Box  545.  Showmen's  Tr.\de  Review,  1501 
Broadway.  X'ew  York  City. 

FOR  SALE:  COMPLETE  Theatre  equip- 
ment including  seats,  sound,  projectors  and 
marquee.    Write  Box  61,  Raton.  X^ew  Mexico. 


★   ★   ★   ★  ★ 


★  ★★★★★★★★★★★ 

We  highly  recommend 
this  Booklet  prepared 
and  distributed  by 


THE 


^HflTIOnRLi^j 


THEATRE 
SUPPLY 
COMPANY 


FC^ICTORY 

BUY 

fm-  WAR 

J^MV  STAMPS 

Heartily  endorse  the  report  of  the  Projection 
Practice  Sub -committee  of  the  Theatre  Engi- 
neering Committee,  Society  of  Motion  Picture 
Engineers,  elaborating  the  Ten  Points  issued  by 
the  International  Alliance  of  Theatrical  Stage 
Employes  and  Moving  Picture  Machine  Oper- 
ators of  the  United  States  and  Canada  in  col- 
laboration with  the  War  Activities  Committee 
of  the  Motion  Picture  Industry. 

********** 


COPIBIGHT  DEPOSIT, 


D 


I 


JUN  2-  1342 


COPY.--/-. 


XHLI^J 


Stardust  on  the  Sage 
Maisie  Gets  Her  Man 
It  Happened  in  Flatbush 
The  Magnificent  Dope 
Bambi 

Miss  Annie  Rooney 
Thru  Different  Eyes 
Ten  Gentlemen  From  West  Point  1 1 
Her  Cardboard  Lover 
You're  Telling  Me 
The  Postman  Didn't  Ring 
Romance  on  the  Range 


Page 
10 
10 
10 

10 

11 
n 
11 


14 
14 
14 
14 


*  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  23 


Vol.  36 


No.  19 


May  30 
19  4  2 


I 


REMEMBER  PEARL  HARBOR 


CHARLES  E.  CHICK'  LEWIS 

Editor  and  Publisher 


M  -2 

M-G-M  TOPS  M-G-M! 

No  matter  how  BIG  they  are 


there's  always  a  BIGGER  One  to  follow! 


"JOHNNY  EAGER^ 
was  the  Box^Office^s 
Pride  and  Joy! 

-but  "SHIP  AHOY" 
TOPS  IT! 


"You're  not  so 
tough,  Mr.  Eager, 
even  though 
youWe a 
headlinerl^^ 


"I'm  beaten, 
honey,  hut 
it  took  a 
gal  with  a 
lot  of  oomph 
to  do  itr 


Gh  Patriotic  \ 
(t)  Theatres 
1     Sell  f 
War  Bonds  > 
and 

I    Stamps!  |^ 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


Caution  Suggested 


As  much  as  some  quarters  in  the  industry  would  hke 
to  shssh  it  up,  cold,  hard  facts  indicate  that  the  supply 
of  raw  film  stocks  will  be  cut  down.  Any  reduction  in 
the  supplies  of  necessity  will  require  a  cut  clear  across 
the  whole  product  situation. 

Like  many  other  seeming  hardships,  production  cur- 
tailment may  prove  a  blessing,  especially  if  it  be  true 
that  fewer  pictures  mean  a  higher  percentage  of  quality 
pictures.  Whether  hardship  or  blessing,  this  industry 
like  all  industries  and  individuals  simply  will  have  to  get 
along  with  what  they  can  get.  The  industry  should  do 
all  right,  because  the  public  wants  the  entertainment  it 
can  supply  and  will  pay  a  fair  price  to  buy  it.  If, 
perchance,  the  quality  of  product  improves,  it  may 
come  about  that  people  will  attend  more  frequently  than 
has  been  their  custom,  and  more  people  who  now  do  not 
attend  picture  shows,  will  be  won  back  to  the  fold. 

Under  the  latter  conditions,  most  exhibitors  will  find 
it  no  problem  at  all  to  add  an  additional  day  or  two  to 
the  run  of  the  stronger  pictures.  There  are  other  indica- 
tors that  the  exhibition  field,  while  it  will  experience 
tough  sledding — and  certain  situations  will  be  worse  off 
than  that — may  find  conditions  very  favorable  indeed. 
Early  reports  (too  early  to  be  conclusive)  indicate  that 
gas  rationing  has  hurt  some  local  business  less  than  had 
been  feared. 

But  whatever  the  situation,  this  is  certain:  Mr.  Ex- 
hibitor cannot  sit  back  complacently  and  slumber  peace- 
fully because  everything  looks  okay  today.  Tomorrow 
is  another  day,  and  while  Grad  Sears  is  frequently 
quoted  for  the  remark  "We'll  take  care  of  September  in 
September,"  that  same  idea,  however  much  it  may  have 
fitted  into  the  situation  about  which  it  was  made,  does 
not  apply  as  wise  action  for  the  exhibitor  now.  So, 
you'd  better  dust  off  that  showmanship  shelf;  start  think- 
ing about  September,  and  October,  and  all  of  next 
season,  right  now — by  watching  carefully  for  develop- 
ments in  Hollywood  in  order  to  gauge  your  buying  and, 
above  all,  your  plans  for  conserving  product. 


What  Mokes  Universol  Tick? 

A  lot  of  guys  in  this  industry  would  like  to  know  the 
answer  to  the  above  question.  There  must  be  an  answer 
because  up  to  the  time  the  Blumberg-Scully  combination 
took  charge  it  was  expected  that  the  company  might 
have  to  go  to  the  cleaners  to  get  a  fresh  start.  Which 
wouldn't  have  been  nice,  if  we  may  be  so  polite. 

But  shortly  after  the  advent  of  Blumberg-Scully, 


things  began  to  happen  and  in  a  most  orderly  and  pre- 
determined manner.  No  pot  luck  tactics,  or  production 
with  a  prayer;  but  carefully  administered  studio  super- 
vision; a  curtailment  of  waste  effort  and  money;  an  eye 
focussed  on  the  box-office,  and  even  more  important,  a 
well-knit,  loyal  organization  that  to  the  last  man  seemed 
determined  to  put  Universal  up  among  the  successful 
companies  of  this  industry. 

Maybe  the  above  resembles  something  of  an  answer 
to  the  question.  We  don't  know  for  sure.  Certainly 
the  company  was  in  a  condition  requiring  lots  more  than 
just  a  few  good  pictures  even  though  there  are  those 
who  will  maintain  that  with  a  few  good  pictures  any 
company  could  succeed. 

But  the  years  have  rolled  by,  the  losses  faded  away 
and  the  profits  increased  until  today  Universal  can  look 
anyone  in  the  eye  and  strut  about  with  a  fair  share  of 
pride.  Pride  in  achievement.  Pride  in  the  knowledge 
that  theirs  is  a  happy,  contented  and  successful  family. 

We  can  look  back  during  those  first  few  months  of 
the  Blumberg-Scully  combo  and  recall  worried  looks, 
strained  expressions  and  the  continuous  burning  of  the 
midnight  oil  at  both  ends  of  the  country.  What  a  whale 
of  a  difference  you'll  find  now  when  you  look  at  those 
same  faces. 

Gosh,  it  must  be  a  swell  feeling  to  be  on  the  right  side 
of  the  fence.  Well,  Mr.  Theatreman,  who  should  know 
better  than  you  why  those  faces  have  changed;  whether 
or  not  the  quality  of  the  product  has  improved;  whether 
or  not  you  make  money  with  their  pictures;  whether 
you  find  them  nice  people  to  do  business  with? 

So  being  so  full  of  the  real  facts,  you  write  the  answer 
to  the  question. 

AAA 


A  C 


omporison 

During  the  first  world  war  the  Treasury  Department 
had  to  spend  millions  on  each  of  the  various  Liberty  Loan 
Drives.  By  way  of  comparison  let's  look  at  the  current 
War  Bond  and  Stamp  seUing  activities  in  the  motion 
picture  industry  division  alone.  Through  this  medium 
millions  of  dollars  worth  of  bonds  and  stamps  are  being 
sold  at  practically  no  cost  to  the  Treasury  Department 
for  the  actual  selling. 

And  this  industry  has  just  started  hitting  on  all  cylin- 
ders in  the  all-out  effort  to  help  win  this  war  via  bond 
selling.  By  the  time  we  hit  our  stride  we  might  even 
venture  the  prediction  that  this  industry  will  out -sell 
any  other  group  in  the  country. 

Surely  a  worth-while  effort  to  help  win  the  war,  but 
still  only  a  beginning  to  what  we  will  do  in  the  months 
to  come. 

—''CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


May  30,  1942 


Patrons  Buy  Stamps^  Show  Free 

Harry  A.  Kridel,  owner  of  the  Plaza  Theatre,  Newark,  N.  J.,  initiates  his  campaign  to  sell  war 
bonds  and  stamps  with  an  entire  evening's  proceeds  going  into  stamps  that  the  patrons  will  keep  for 
their  own  account.  Kridel  has  announced  that  on  Friday  night,  May  29th,  each  patron  will  receive 
a  pass  ticket  from  the  cashier  which  they  will  hand  to  the  doorman  and  receive  in  return  the 
equivalent  of  the  admission  price  in  war  stamps. 

"In  this  way,"  the  announcement  states,  "we  wish  to  demonstrate  our  pleasure  and  privilege 
in  doing  our  part  to  raise  the  necessary  war  funds.  Come  and  bring  your  family  and  friends  and 
make  this  occasion  a  real  success  for  Victory.  Remember  war  bonds  and  stamps  will  be  on  sale 
at  this  theatre  for  the  duration." 

Theatres  of  America  Rally  to 
Call  to  Spur  Bond  Purchasing 


Demonstrations  that  will  make  cities  and  towns 
of  America  alert  to  the  war  bond  and  stamp 
sales  drives  will  be  the  order  of  business  for 
motion  picture  theatres  on  Saturday,  May  30th. 
In  many  localities,  the  day  to  start  the  drive 
in  cooperation  with  the  U.  S.  Treasury  Depart- 
ment will  be  anticipated  by  at  least  24  hours, 
since  gala  events  have  been  arranged  for  Friday. 

The  rally  that  was  arranged  for  New  York, 
campaign  headquarters  believe,  may  be  con- 
sidered an  index  rather  than  an  exception,  for 
in  accordance  with  the  size  of  the  cities  in 
which  these  theatre  campaigns  will  take  place, 
the  same  enthusiasm,  the  same  showmanly  ap- 
proach to  the  job  ahead  has  been  made  by 
theatremen  and  all  members  of  the  film  fraternity 
throughout  the  country. 

The  New  York  rally  will  bring  a  galaxy  of 
scren  and  stage  stars,  as  well  as  city  oflFicials 
to  the  Times  Square  show  at  noon  on  Friday. 
The  rally  is  shooting  at  a  sale  of  at  least 
$1,000,000  for  this  opener,  set  in  advance  of  the 
actual  drive.  The  event  will  be  broadcast,  news- 
reels  will  cover  it.  All  theatres  in  the  New 
York  area  will  be  represented  in  a  parade  of 
banners  which  will  flaunt  banners  bearing  their 
names  and  proclaiming  that  war  bonds  and 
stamps  will  be  on  sale  at  the  theatres. 

Bond  Sales  Aids  Ready 
For  Use  by  Theatres 

The  War  Activities  Committee  has  mailed  to 
15,000  theatres,  a  special  two-color  brochure 
illustrating  the  various  types  of  lobby  display 
material  available  for  advertising  sales  of  War 
Stamps  and  Bonds.  All  materials,  except  spe- 
cial Treasury  Department  posters,  will  be  dis- 
tributed through  the  exchanges  of  National 
Screen  Accessories.  Thanks  to  the  cooperation 
of  printers  and  other  manufacturers,  prices  listed 
are  below  cost. 

Two-color  lithographed  one-sheets  sell  at  5c 
each,  and  11x14  window  cards  at  4c  each.  Both 
carry  the  Minute-Man-in-.A.ction  design.  In 
addition,  there  are  burgees  at  85c  and  marquee 
valance  drapes  at  $3.75. 

The  Treasury  Dep't.'s  American  Flag  24- 
sheet,  20"  x  28"  and  8"  x  10"  posters  may  be 
obtained  by  writing  to  the  Outdoor  Dep't.,  c/o 
State  Chairman,  Treasury  Dep't.,  War  Stamp 
Division. 


INDEX  TO  DEPARTMENTS 


Advance  Dope    18 

Advertising  Clinic    17 

Box-Office  Slants    10 

Feature  Booking  Guide     23 

Hollywood    20 

Newsrel  Synopses    22 

Selling  the  Picture   15 

Shorts  Booking  Guide   26 

Short  Subject  Reviews   22 

Variety  Club  Notes     9 


Please  Return  Trailer 

All  theatres  that  were  in  the  Army  and  Navy 
Relief  drive  are  urged  by  Nicholas  M.  Schenck, 
chairman,  to  return  promptly  the  appeal  trailer 
to  the  National  Screen  exchange  from  which 
it  was  secured. 

Exhibitors  also  are  urged  to  rush  in  their 
reports  of  collections  and  checks.  The  quicker 
a  final  accounting  is  made,  the  less  expense 
involved  and  the  bigger  the  "net"  donation 
to  the  families  of  our  fighting  men. 

Variety  Clubs  Meet 
Set  for  Chicago 

A  national  meeting  to  be  held  in  Chicago,  in 
late  June  or  early  July,  will  substitute  for  the 
usual  large  national  convention  of  the  Variety 
Clubs  of  America,  it  was  announced  this  week 
by  John  H.  Harris,  National  Chief  Barker. 

Harris  said  those  who  will  attend  will  include 
all  national  officers,  all  local  officers  and  dele- 
gates from  tents,  with  a  total  of  about  100 
Variety  men  on  hand  when  the  meeting  is  called 
to  order.  Business  to  be  transacted  will  include 
reports  on  work  in  connection  with  the  war 
effort  as  well  as  reports  on  the  individual 
charity  work  of  the  various  tents. 

The  meeting  will  occupy  two  days,  with  a 
dinner  to  the  national  officers  and  charter  mem- 
bers of  the  new  Chicago  Tent.  In  addition  to 
Harris,  national  officers  who  will  attend  are : 
Bob  O'Donnell,  First  Assistant  National  Chief 
Barker ;  Harry  Kalmine,  Second  Assistant  Na- 
tional Chief  Barker ;  Eddie  R.  Reuben,  National 
Property  Master ;  James  G.  Balmer,  National 
Dough  Guy ;  and  "Chick"  Lewis,  National  Pub- 
licity Director. 


Army-Navy  Collections  Running 
10  Percent  Over  Previous  Drives 

The  indications  are  that  the  collections  and 
donations  received  in  the  national  Army  and 
Navy  Relief  drive  of  the  motion  picture  industry 
will  break  all  records  for  fund-raising  by  the 
industry,  said  Nicholas  M.  Schenck,  national 
chairman,  this  week. 

Reports  tabulated  Tuesday  from  the  Loew 
circuit — believed  indicative  of  what  may  be  ex- 
pected when  other  reports  come  in — show  col- 
lections running  10%  ahead  of  the  Infantile 
Paralysis  drive. 


Blake's  New  Columbia  Contract 

B.  K.  Blake,  producer-director  of  the  "Com- 
munity Sing"  reels,  signed  a  Columbia  contract 
calling  for  two  more  years  with  ten  subjects 
to  be  made  each  year.  Popularity  of  the  short 
with  Army  and  Navy  prompted  continued  pro- 
duction, Columbia  said  in  announcing  extension 
of  the  series. 


Arbitrator  Suggests 
Decree  Amendment  to 
Clarify  Procedure 

The  consent  decree  should  be  amended  to  bring 
it  up  to  date  and  provide  proper  arbitration 
procedure,  according  to  Donovan  O.  Peters, 
arbitrator  of  Oakland,  Calif.,  whose  award  in 
favor  of  the  Piedmont  Theatre  in  a  case  in- 
volving clearance  was  reversed  by  the  appeal 
board. 

The  arbitrator's  criticism  of  the  decree  with 
respect  to  arbitration  was  contained  in  a  letter 
to  J.  Noble  Braden,  executive  secretary  of  the 
AAA.  Peters  contended  that  the  decree  ap- 
parently authorizes  the  appeal  board  to  reverse 
an  arbitrator's  award  on  a  review  of  the  re- 
porter's transcript,  and  thus  it  does  not  permit 
of  consideration  of  the  other  "business  considera- 
tions" an  arbitrator  may  weigh  under  the  terms 
of  the  decree  but  which  do  not  appear  in  the 
transcript.  Experience  gained  should  be  taken 
into  consideration  for  the  amending  of  the  de- 
cree, especially  with  respect  to  availabilities 
which  play  a  vital  part  in  contract  negotiations 
but  which  the  decree  does  not  recognize. 

The  AAA  announced  in  New  York  this  week 
that  all  Motion  Picture  Tribunal  offices  will  be 
closed  on  Saturdays,  commening  May  30th,  and 
continuing  until  September  12th,  except  when  a 
date  of  hearing  is  fixed  for  a  Saturday. 


Max  Gordon  Extends  Columbia  Pact 

Max  Gordon,  Broadway  producer,  has  signed 
a  one  picture  a  year  contract  with  Cohjmbia. 
Contract  supersedes  agreement  with  the  com- 
pany for  his  "My  Sister  Eileen." 


Paul  Short  in  WPB  Post 

Paul  Short  of  National  Screen,  Dallas,  Texas, 
lias  been  drafted  to  the  WPB  as  assistant  to 
Chris  Dunphy  of  the  theatre  and  entertainment 
division.  He  reports  for  duty  next  Monday  in 
Washington. 


Wallerstein  on  Defense  Board 

B.  H.  Wallerstein,  city  district  manager  for 
Warner  Bros.  Theatres,  has  been  made  a  mem- 
ber of  the  Governing  Board  of  the  Los  Angeles 
Theatre  Defense  Bureau. 

Nate  J.  Blumberg 

(The  Man  on  the  Cover) 

President  of  Universal  Pictures,  whose  policies 
and  direction  of  that  company's  affairs  are 
recognized  as  one  of  the  major  administrative 
and  executive  accomplishments  demonstrated 
in  the  industry  within  the  past  several  years. 


SHOWMEN'S    TRADE  REVIEW 

Vol.  36,  No.  19  May  30,  1942 

Title  and  Trade  Mark  Registered  U.  S.  Patent  Office 

Published  every  Friday  by  Showmen's  Trade  Review, 
Inc.,  1501  Broadway,  New  York  City.  Telephone 
BRyant  9-5606.  Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Editor;  Joseph  H. 
Gallagher,  Film  Advertising  Manager;  Harold  Rendall, 
Equipment  Advertising  Manager;  West  Coast  Office, 
10424  Bloomfield  St.,  North  Hollywood,  Calif.,  Tele- 
phone SUnset  1-6292.  Ann  Lewis,  manager; 
London  Representative,  Milton  Deane,  185  Fleet 
St.,  London  E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Sydney,  Australia. 
Subscription  rates  per  year  $2.00  in  the  United  States 
and  Canada;  Foreign,  $5.00.  Single  copies,  ten  cents. 
Subscribers  should  remit  with  order.  Entered  as  second 
class  matter  February  20,  1940,  at  the  Post  Office  at 
New  York,  N.  Y.,  under  the  act  of  March  3.  1879 
Contents  copyrighted  1942  by  Showmen's  Trade  Review 
Inc     Printed  in  U.S.A. 

Address  all  Communications  to : 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway,  New  York  City 


May  30,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Special  WPB  Section 

Harold  Hopper,  of  Hollywood,  whose  asso- 
ciation with  the  industry  dates  back  over  20 
years,  has  been  appointed  to  head  the  recently 
instituted  Motion  Picture  and  Photographic 
Section  of  the  Consumers'  Durable  Goods 
Branch  of  the  WPB.  The  section,  which  re- 
places a  former  unit  of  the  branch,  will  handle 
matters  in  connection  with  the  production  and 
distribution  of  moving  pictures,  equipment  for 
studios  and  theatres,  moving  picture  supplies, 
home  movie  equipment  and  supplies,  and 
equipment  and  supplies  for  still  photography. 


New  Jersey  Allied  to 
WeighTrade  Problems 
At  Annual  Convention 

Allied  Theatre  Owners  of  New  Tersey  will 
present  a  six-point  program  covering  wartime 
cooperation,  film  rentals,  War  Activities  matters, 
conciliation,  arbitration  and  Ascap  fees,  for  dis- 
cussion at  the  group's  annual  convention  in 
Atlantic  City  June  3,  4  and  5.  Chairmen  of 
all  of  the  UMPI  committees  have  been  invited 
to  enter  the  round  table  discussions. 

Increases  in  the  number  of  top  bracket  pic- 
tures and  "prosperity  of  producer-distributors 
are  two  of  the  factors  bracketed  for  discussion 
under  Point  2  of  the  agenda,  dealing  with  high 
rentals.  The  question  as  to  whether  functions 
of  the  War  Activities  Committee  should  be 
transferred  to  UMPI,  is  to  be  posed  when  Point 
3  of  the  program  comes  up  for  discussion. 

Following  is  the  official  Six-Point  Program 
as  announced  by  the  New  Jersey  organization 
for  consideration  at  the  convention : 

1.  Wartime  cooperation 

a  Between  distributors  and  exhibitors  through 
UMPI. 

b.  Between  different  exhibitor  groups. 

c.  Between  individual  exhibitors.  .  . 

d.  Need  for  strong  regional  and  national  associations. 

2.  High  film  rentals  .  ,  . 

a.  Facts  as  to  the  increase  in  number  of  top  bracket 
pictures  compared  with  last  year. 

b.  Prosperity  of  producer-distributors. 

c.  Shrinking  box-office  receipts  and  poor  outlook  in 
view  of  tire  shortage,  gas  rationing  and  dim-out 
regulations.  tthitit 

d.  Allied's  campaign  for  relief  through  UMPI. 

3.  War  Activities  Committee 

a.  Are  the  exhibitors  satisfied  with  the  organization 
and  activities  of  this  body?  . 

b.  Should  exhibitors  be  consulted  through  regional 
associations  before  commitments  are  made  in  their 
behalf? 

c.  Should  not  definite  steps  be  taken  to  msure 
proper  credit  to  independent  exhibitors  and  lead- 
ers in  connection  with  drives?  „, . 

d  Do  you  favor  transferring  functions  of  WAL 
to  UMPI  in  view  of  the  fact  that  the  latter  is 
composed  of  authorized  representatives  of  the  ex- 
hibitor organizations? 

4.  Conciliation 

a.  Outline  of  the  UMPI  plan  for  conciliating  griev- 
ances. 

b.  How  it  will  work  in  the  case  of  individual  com- 
plaints. •     .  , 

c.  How  it  will  work  in  the  case  of  territorial 
grievances. 

d.  Important  part  that  exhibitor  associations  will 
play  in  the  work. 

5.  Arbitration 

a.  Progress  of  arbitration  under  the  Consent  De- 
cree— increase  in  number  of  cases  filed. 

b.  .  More  liberal  policy  by  Appeal  Board  of  clearance 

cases. 

c.  Suggestions  for  reforms  in  procedure  to  be 
worked  out  by  UMPI. 

6.  Other  matters  on  Allied's  agenda 

a.  Work  of  committees  seeking  revision  of  Ascap 
fees. 

b.  Increasing   16  m.m.  competition. 

c.  Canadian  price  regulations. 

d.  Resumption  of  AID  surveys. 


Producer-  Objectors  to  UMPI 
Plan  'Selfish',  Says  Kuykendall 


Declaring  that  the  UMPI  program  serves  as 
the  "entering  wedge"  for  a  united  motion  picture 
industry  the  ultimate  achievement  of  which 
must  be  approached  cautiously,  and  that  the  plan 
drawn  has  been  approved  by  "practically  85  per 
cent  of  all  the  theatre  owners  of  this  country," 
Ed  Kuykendall,  president  of  MPTOA  pleaded 
for  a  fair  trial  for  the  plan  in  a  statement  issued 
over  the  week-end. 

Kuykendall  again  bitterly  assailed  the  group 
of  producers  who  attacked  the  plan,  saying  that 
this  group  are  "motivated  by  various  selfish  in- 
terests." He  said  that  "theatre  owners  of  the 
country  should  know  and  understand  who  this 
group  is  and  make  their  own  decisions  as  to 
future  relations  with  this  group  of  producers." 
The  MPTOA  head  was  referring  to  the  Society 
of  Independent  Motion  Picture  Producers,  who, 
he  says,  have  been  "active  in  Washington  and 
among  civic  organizations  generally  evading  the 
real  issue  and  creating  a  false  impression  among 
those  outside  the  industry." 

Prefacing  his  appeal  for  fair-minded  consid- 
eration, Kuykendall  paid  tribute  to  the  hours 
of  deliberations  of  those  who  served  on  com- 
mittees drawing  up  the  UMPI  plan,  and  espe- 
cially William  F.  Rodgers  "for  his  fairness, 
understand  and  diplomacy,"  and  also  paid  his 
respects  to  Jack  Kirsch,  chairman  of  the  sub- 
committee on  intra-industry  relations,  who,  he 
said,  was  fair  and  impartial  at  all  times. 

"We  believe  we  have  a  sales  plan  that  while 
it  is  not  all-inclusive  it  makes  a  definite  step  in 
the  right  direction,"  Kuykendall  said.  "I  re- 
mind those  who  are  interested  in  a  united  motion 
picture  industry  that  the  plans  now  evolved  are 
just  the  entering  wedge  and  that  we  must  be 
mindful  of  the  fact  that  we  should  go  into  the 
set-up  of  a  united  motion  picture  industry  cau- 
tiously and  not  in  too  great  a  hurry  ...  It 
is  my  opinion  that  what  we  have  worked  out 
will  act  as  cohesive  for  the  other  plans  to  follow. 
If  there  happens  to  be  something  in  the  program 


that  does  not  cover  your  every  desire  let's  not 
lose  patience  but  all  of  us  should  work  together 
concertedly  for  the  final  goal  .  .  .  The  continuing 
committee  of  UMPI  is  available  at  all  times 
to  iron  out  all  mistakes  and  to  hear  any  personal 
difTerences  of  opinion.  Therefore  who  is  it  that 
can  conscientiously  say  they  oppose  a  plan  when 
it  has  not  been  fully  developed?  It  is  now  up 
to  the  Department  of  Justice  whom  I  believe  is 
deeply  interested  and  will  make  a  fair  decision." 


it's  Captain  Dick  Kirschbaum 

Dick  Kirschbaum,  famous  cartoonist  and  crea- 
tor of  the  Lobby  Lafifs  cartoons  which  have  been 
a  feature  of  STR  since  years  back,  this  week 
reported  to  Washington  for  duty  with  the  U.  S. 
Army  Air  Forces,  in  which  he  holds  the  rank 
of  captain. 


Three  Tax  Committees 
Name  State  Chairmen 

Three  more  of  the  U. M.P.I,  state  tax  commit- 
tees have  elected  their  Chairmen  according  to 
word  received  by  Leon  J.  Bamberger,  Executive 
Secretary,  this  week. 

O.  A.  Lam,  Lam  Theatres,  Rome,  Ga.,  will 
be  Chairman  of  the  Georgia  Committee.  Joe 
A.  English,  Washoe  Theatre,  Anaconda,  Mont., 
will  be  Chairman  of  Montana  Committee. 

Samuel  D.  Schwartz,  Warner  Bros.  Circuit, 
Phila.,  has  been  elected  State  Chairman  for 
Pennsylvania,  where  there  are  two  committees, 
eastern  and  western. 

W.  H.  Lollier,  Fox-West  Coast  Theatres, 
Los  Angeles,  has  been  elected  State  Chairman 
in  Californa  where  there  are  two  committees, 
northern  and  southern. 


A.M.P.A.  Hold  Election  of  Officers 

A.M. p. A.  conducted  election  of  officers  at  its 
regular  meeting  at  the  Edison  Hotel,  New  York, 
Thursday.  The  following  took  office :  Louis 
Pollock,  president ;  David  E.  Weshner,  vice- 
president;  David  A.  O'Malley,  treasurer; 
Blanche   F.   Livingston,  secretary. 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


May  30,  1942 


WILL  BE  IN  SPOTLIGHT  AT  SALES  MEET 

r 


J.  Chee-'er  Cowdir,     John  J.  O'Connor     Joseph  H.  Seidelman    William  J,  Heineman       Clifford  Work 


F.  J.  A.  McCarthy 


Fred  Meyers 


E.  T.  Gomersal 


B.  B.  Kreisler 


John  Joseph 


Universal  Forces  Gather  for  Sales  Meet; 
New  Season's  Schedule  to  Be  Announced 


William  A.  Scully 


Reversing  the  policy  in  effect  in  recent  past 
years,  Universal  will  hold  a  single  national 
gathering,  instead  of  regional  meets,  at  which 
the  new  season's  selling- 
policy  and  product  line- 
up will  be  revealed  to  all 
district  sales  managers, 
branch  managers  and  their 
sales  forces  next  Tues- 
day in  New  York.  Ar- 
rangements were  made  to 
stagger  the  arrivals  of 
office  groups  so  that  spe- 
cial demands  upon  travel 
facilities  were  eliminated. 

William  A.  Scully,  vice- 
president  and  general 
sales  manager,  who  will 
preside  at  the  4-day  con- 
vention, said  that  the  pro- 
gram for  the  coming  season  would  "fit  within  the 
broader  program  of  entertainment  which  the 
government  is  seeking  to  assure  the  public  for 
the  duration."  "At  a  time  like  this,"  Scully's 
statement  continued,  "pictures  must  be  planned 
to  merit  longer  runs."  Only  generalized  in- 
formation about  the  new  product  was  made 
put)lic,  but  it  was  indicated  that  action,  comedy 
and  timeliness  will  constitute  the  three  most 
important  ingredients  of  the  new  schedule. 

Following  are  the  members  of  the  home  office 
organization  who  will  attend : 

J.  Cheever  Cowdin,  Chairman  of  the  board ;  Nate 
J.  Blumberg,  president;  William  A.  Scully,  vice-presi- 
dent and  general  sales  manager;  John  J.  O'Connor, 
vice-president  and  executive  assistant  to  the  president ; 
Joseph  H.  Seidelman,  vice-president  in  charge  of  For- 
eign Affairs;  Charles  D.  Prutzman,  vice-president  and 
general  counsel ;  Universal  treasurer  Sam  Machno- 
vitch ;  Universal  secretary  Peyton  Gibson ;  Universal 
attorney  Adolph  Schimel ;  William  J.  Heineman,  as- 
sistant general  sales  manager;  F.  J.  A.  McCarthy, 
Southern  and  Canadian  division  manager;  Fred  Meyers, 
Eastern  division  manager;  E.  T.  Gomersall,  Western 
divisional  manager;  B.  I?.  Kreisler,  featurette  man- 
ager; Maurice  Bergman,  Eastern  advertising  and  pub- 
licity manager ;  P.  T.  Murray,  manager  of  branch 
operation ;  James  J.  Jordan,  contract  sales  manager ; 
Andrew  J.  Sharick,  studio  sales  contract  manager;  Mor- 
ris Alin,  editor  of  "Progress" ;  Hermany  Stern,  non- 
theatrical  film  manager;  Tom  Mead  and  Joseph 
O'Brien,    Universal    Newsreel  editors. 

Also  from  the  home  office  will  be :  Walter  Barber, 
Fortunat  Baronat,  O.  C.  Binder,  George  Buhler,  R. 
S.  Coyle,  H.  V.  Frampton,  Jack  Huber,  C.  A.  Kirby. 
Hank  Linet,  O.  C.  Margon,  Ed  McAvoy,  R.  M. 
Miles,  James  Miller,  J.  H.  Murphy,  Anthony  Petti, 


Carl  Reardon,  Syd  Roye,  Alex  Schimel,  M.  Wally,  E. 
P.   Walsh  and   Irving  Weiner, 

ClifT  Work,  Universal  vice-president  and  general 
manager  of  the  studios  will  head  the  studio  delegation 
which  will  include  Walter  Wanger;  Dan  Kelley,  ex- 
ecutive assistant  in  charge  of  talent,  writers  and  direc- 
tors; Milton  Feld,  production  executive  and  John 
Joseph,  director  of  exploitation,  advertising  and  publicity. 

More  than  thirty  men  in  the  company's  sales 
branches  benefited  by  the  Universal  policy  of 
promoting  from  the  ranks  during  the  current 
selling  season. 

Outstanding  in  this  group  of  advancements 
is  Cliarles  Feldman  who  was  promoted  to  man- 
agership of  the  Los  Angeles  branch.  Three  of 
his  salesmen  :  Lon  Hoss,  San  Francisco ;  Foster 
Blake,  Seattle,  and  Sam  Milner,  Denver,  were 
made  branch  managers  during  the  year. 

Other  Universal  salesmen  who  won  managers' 
spots  are  L.  Brown,  Memphis ;  Nick  Lamentia, 
New  Orleans  ;  Jack  Bannon,  formerly  a  special 
representative,  now  heading  Cincinnati,  and  H. 
B.  Johnson,  Omaha. 


Columbia  Sets  Annual 
Convention  for  June  16 

Columbia  Pictures  will  hold  its  annual  sales 
convention  in  New  York,  June  16,  17  and  18. 

Jack  Cohn  will  head  a  delegation  of  home 
office  executives  who  will  meet  with  district 
and  branch  managers  to  determine  policies  and 
product  schedules  for  the  1942-43  season.  Home 
office  executives  who  will  attend  include :  Gen- 
eral Sales  Manager  A.  Montague,  who  will  pre- 
side at  the  convention ;  Rube  Jackter,  assistant 
sales  manager ;  Louis  Astor,  circuit  sales ;  Louis 
Weinberg,  circuit  sales ;  and  Max  Weisfeldt, 
short  subject  sales  supervisor. 

Division  managers  who  will  attend  are  :  Phil 
Dunas,  Mid-West ;  Carl  Shalit,  Central ;  Jerome 
Safron,  Western  ;  Nat  Cohen,  New  York  ;  Sam 
Galanty,  Mid-East ;  Sam  Moscow,  Southern. 


Close  Second  '42-'43  Deal 

Republic  Pictures  this  week  announced  the 
closing  of  a  second  large-circuit  product  deal 
for  its  1942-43  product,  with  the  signing  by  the 
Griffith  Oklahoma  circuit. 


Good 

mm  of  the  WEEK 

Abouf   P^c^ures  and  People 


Gas  rationiny  and  dim-outs  to  the  contrarx 
notzcithstanduig,  the  picture  in-  picture  biisines's 
isn't  dark  so  long  as  good  business  continues  to 
be  registered  here  and  there  by  pictures  plaving 
their  first  runs.  This  zveek  zve  have,  for  example, 
the  cheery  news  from  four  of  the  Neiv  York 
nudtozvn  theatres  that  business  zvas  so  good 
last  week,  attractions  are  holding  over. 

"My  Gal  Sal"  is  one  to  win  the  hearts  and 
the  plaudits  of  everybody  in  the  industry,,  for 
the  picture  completed  its  fourth  big  week  at  the 
Roxy  Thursday  night,  and  was  breezing  into 
its  fifth  session  at  Irving  Lesser's  capacious 
playhouse. 

•      •  • 

"In  This  Our  Life"  continued  to  bring  them 
into  the  Strand  on  its  third  and  so  goes  on  for 
a  fourth  stanza,  with  the  Bette  Davis  following 
still  growing  because  of  the  dramatics  she  sends 
up  for  screen  fireworks  in  this  melodrama. 


"Tortilla  Flat"  registered  one  of  the  biggest 
non-holiday  weekends  of  the  Music  Hall's  year, 
and  when  some  83,193  persons  paid  $61,000 
through  the  wicket  during  the  first  four  days 
of  the  engagement,  there  was  an  announcement 
quick,  and  in  cheerful  tones,  that  the  picture 
would  start  its  second  week  Thursday,  May  28. 


"Dance-Film  Festival,"  comprising  the  Bal- 
let Russe  Technicolor  shorts  made  by  Warners, 
found  box-office  records  of  the  Fifth  Avenue 
Playhouse,  New  York,  a  pushover  during  the 
first  four  days  of  the  engagement,  and  the  show 
holds  for  an  extended  run. 

•      •  • 

"Ten  Gentlemen  from  West  Point"  went 
through  a  test  as  severe  as  any  entertainment 
could  be  put  to  and  came  through  as  upstanding 
as  a  Ivaydet  on  parade.  The  20th  Century-Fox 
picture  was  given  a  premiere  at  the  Military 
Academy,  with  the  wartime  graduating  class  and 
all  of  the  cadets  as  the  audience. 


Lawrence  at20th-Fox; 
Buxbaum  in  New  Post 

Laudy  Lawrence  has  been  named  Director  of 
Foreign  Distribution  for  20th  Century-Fox  by 
Tom  Connors,  vice-president  in  charge  of  sales 
for  the  coiBpany.  Irving  Maas,  who  has  been 
acting  head  of  the  Foreign  department  since  the 
death  of  Walter  J.  Hutchinson,  will  be  assistant 
to  Lawrence,  who  formerly  handled  continental 
affairs  for  MGM  and  more  recently  was  with 
United  Artists  as  Executive  Coordinator. 

Harry  H.  Buxbaum,  for  many  years  New 
York  branch  manager  for  20th  Century-Fox, 
this  week  was  named  Home  Oflfice  representa- 
tive, in  a  series  of  changes.  Joseph  J.  Lee, 
sales  manager  in  New  York,  becomes  branch 
manager.  Morris  Sanders,  formerly  office  man- 
ager, was  appointed  sales  supervisor  in  charge 
of  New  Jersey,  Long  Island  and  upper  New 
York  territory,  while  Charles  Goetz,  formerly 
at  the  home  office,  becomes  sales  supervisor  in 
charge  of  the  New  York  City,  Brooklyn  and 
Staten  Island  territory. 


Michel  Resigns  from  20f'h-Fox 

A.  John  Michel,  for  the  past  ten  years  finan- 
cial consultant  to  Sidney  Kent,  has  resigned  from 
Twentieth  Century-Fox  Film  Corporation  to 
become  a  financial  and  tax  consultant. 


'4 


/ 


RELEASED  NATIONALLY  MAY  2m! 

...Perfectly  timed  to  the  great  national  magazine  campaign 
in  LIFE,  LOOK  and  other  important  publications! 


May  30th  15,000  Theatres  Will  Be  Selling  War  Savings  Bonds  and  Stamps! 


May  30,  1942 


S  H  O  \\"  M  E  X  •  S    TRADE    R  E  \'  I  E  W 


Page  9 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


^arietp  Club  i?Dtes; 

JOHN  U.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Barker  Harry  Feldman  Host  At  Jovial 
"King"  Dinrter;  Jamborees  Popular 

Mr.  and  Mrs.  Harry  Feinstein  were  hosts  for 
the  Friday  Family  Jamboree  Party  held  on 
May  22nd.  The  King  For  A  Day  Dinner  which 
was"  held  last  ^Monday,  May  25th,  had  Harry 
Feldman  as  host. 

Dinty  Moore,  C.  J.  Latta,  Ben  Steerman. 
Tony  Stern,  Joe  Freeman  and  Art  England  are 
up  in  Canada  on  a  little  fishing  jaunt.  The 
barkers  are  wondering  which  one  will  come  back 
with  the  "biggest  fish  story."'  Mrs.  Tony  Stern 
is  visiting  the  Kalmines  in  Xew  York.  A  good 
deal  of  the  success  of  the  Friday  Xight  Family 
Jamborees  is  due  to  the  assistance  and  coopera- 
tion of  Danny  Davis. 

The  ladies  are  meeting  on  Tuesdays  and 
Wednesdays  from  1  to  5  P.^I.  to  sew  garments 
tor  the  Red  Cross. 


Tent  No.  3 — Cincinnati 

Gathering  in  Honor  of  Joe  Goetz 
Planned  for  June  1st;  Joins  Army 

Barkers  Arthur  Frudenfeld.  Maurice  White. 
Andrew  Xiedenthal  and  William  Devaney  are 
in  charge  of  plans  for  a  Farewell  Dinner  to  be 
given  on  June  1st  for  Joe  Goetz.  Goetz.  Assistant 
Division  Mar.ager  of  RKO,  is  leaving  on  June 
8th  for  Miami  Beach,  Florida,  where  he  is  tak- 
ing up  his  duties  as  a  2nd  Lieutenant  in  the 
U.  S.  Air  Command  Service. 


Tent  No.  4— St.  Louis 

Million  Dollar  War  Bond  Drive  Under 
Way;  $22,000  Raised  For  Navy  Relief 

Over  a  million  dollars  in  war  bonds  and 
stamps  is  expected  to  be  sold  through  the  vigor- 
ous activities  of  the  Tent  in  the  next  thirty  days. 
All  theatres  have  already  been  started  on  the 
stamp  sales  and  with  the  "all  out"  efi'ort  of  each 
individual  barker  the  Tent  expects  to  easily 
fulfill  this  quota. 

In  addition  to  war  bond  activities  full  support 
is  being  given  to  the  drives  for  Army  and  Xavy 
Relief  and  the  Tent  has  already  raised  over 
$22,000  for  Xavy  Relief  as  well  as  large  amounts 
for  the  Army  and  Xavy  Relief  Theatre  Collec- 
tion. An  additional  $20,000  is  expected  to  be 
raised  through  the  soldier  musical  show  for 
Fort  Leonard  Wood  which  the  Tent  is  now 
sponsoring. 


Tent  No.  5— Michigan 

Club  Rooms  Open  Five  Days  a  Week 
for  Summer;  War  Activities  Lead 

Michigan  Variety  Club  went  on  summer 
schedule  this  week.  For  visiting  Barkers — the 
new  hours  are  6:00  p.m.  to  closing  time  (that's 
2:00  a.m.  in  Michigan),  and,  for  the  summer 
only,  the  clubrooms  will  be  closed  on  Sunday 
and  Monday  except  by  special  arrangement. 
Curtailed  hours  are  part  of  ^'ariety's  program 
for  every  summer,  as  downtown  activitv  drops 
off. 

The  clubrooms  are  being  used  frequently  for 
special  group  meetings  connected  with  many 
aspects  of  national  defense  and  war  activity. 
Several  meetings  of  important  committees  ar- 
ranging USO  affairs  have  been  held  here,  be- 
cause of  the  convenience  and  central  location  of 
the  clubrooms.  Meeting  rooms  are  not  readily 
available  these  days,  a  recent  checkup  shows, 
and  the  Club,  like  individual  theatre  owners,  is 
called  upon  to  serve  in  every  way  possible. 


Griffith  Pays  Tribute  To  Short 

Tribute  to  Paul  Short.  Left  to  right  above  are 
Mike  Rice,  R.  E.  Griffith  and  Honor-Guest  Short, 
at  the  farewell  party  held  in  Dallas. 


Tent  No.  17— Texas 

Farewell  Party  Tendered  Paul  Short 
Who  Leaves  for  Duties  in  Wash.,  D.  C; 
Tent  Presents  Him  with  Gold  Key 

Paul  Short,  Divisional  Director  of  Xational 
Screen  Service  and  past  Chief  Barker  of  Tent 
Xo.  17  was  tendered  a  Farewell  Stag  Party  last 
week  on  the  occasion  of  his  leaving  Dallas  to 
take  up  duties  in  Washington,  D.  C,  as  Co- 
ordinator of  the  Motion  Picture  Industry-  and 
legitimate  theatres  for  the  War  Production 
Board. 

Short  was  royally  entertained  by  the  barkers 
at  the  dinner-smoker  and  was  presented  with  a 
golden  key  engraved  to  "open  the  hearts  and 
homes  of  X'arieteers  everywhere."  Claude  Ezell 
made  the  presentation  eulogy-  in  a  most  impres- 
sive manner  and  told  of  the  unward  march  of 
Short,  who  twelve  years  ago  came  to  Dallas, 
knowing  only  two  people  and  who  leaves  Dallas 
with  legions  of  friends. 

Chief  Barker  R.  E.  Griffith  paid  eloquent 
tribute  to  Short  and  said  his  absence  from 
Dallas  will  be  a  genuine  loss  not  only  to  the 
Club  but  to  show  business  in  general  and  the 
Civic  Institutions  of  Texas  in  particular. 

All  was  not  serious  at  the  dinner,  however. 
There  were  humorous  incidents  allegedly  in  the 
life  of  Short,  which  were  reviewed  by  such 
masters  of  the  Kibitz  as  Mike  Rice.  Don  Doug- 
las, Horace  Falls.  Julius  Gordon,  Wallace 
Walthall  and  Bill  Underwood. 

Just  preceding  the  part}-,  a  group  of  the 
executives  and  sales  force  of  Xational  Screen's 
Southern  Division,  met  in  Short's  office  and 
presented  him  with  a  handsome  watch  in  token 
of  their  regard  and  esteem.  \\"allace  Walthall 
made  the  presentation  speech. 


Tent  No.  13— Philadelphia 

Gin  Rummy  Big  Attraction  At  Tuesday 
Evening  Stag  Parties;  Blanc  Host 

Barker  Mctor  H.  Blanc  entertained  a  number 
of  prominent  judges  and  laymen  at  an  "Open 
House"  held  in  the  Clubrooms  preceding  the 
Reception  of  the  Golden  Slipper  Square  Club 
on  Tuesdaj-. 

Saturday  night's  "Open  House"  was  attended 
by  a  large  crowd  of  Barkers  and  their  ladies. 

Sunday  night's  preview  brought  out  a  record 
attendance. 

Gin  Rummy  continues  to  be  the  big  attraction 
at  the  Tuesday  evening  stag  parties. 


Tent  No.  24— Charlotte 

Bob  Hope  Heads  Mammoth  Show  to 
Raise  Funds  for  Hospital  Unit;  Clinic 
Has   Served   Over    100  Cases 

Bob  Hope  will  head  the  stage  show  Saturday 
night  at  the  Carolina  Theatre  to  raise  funds 
for  the  Charlotte  Evacuation  Medical  Unit  which 
IS  now  stationed  at  Fort  Bragg,  X.  C.  In 
addition  to  the  noted  star,  Frances  Langford  and 
Jerry  Colonna  will  also  entertain.  Barkers 
Lester  Sipe.  Phil  Longdon,  H.  F.  Kincey, 
Johnny  Mckers,  Roy  Smart,  H.  H.  Everett 
and  Frank  Sims  make  up  the  committee  in 
charge  of  ticket  sales  and  they  reported  that 
the  tickets  went  on  sale  !Monda\'  morning  and 
that  by  noon  a  complete  sell-out  was  assured. 

According  to  the  first  report  since  its  opening, 
the  Charlotte  Clinic,  for  the  treatment  of  the 
Eye.  Ear.  X'ose  and  Throat,  for  underprivileged 
children,  have  serviced  more  than  100  cases  since 
the  opening  early  in  April,  and  rendered  201 
services  to  these  patients.  This  was  done  with 
the  clinic  only  in  operation  one  day  a  week.  It 
is  hoped  to  open  the  clinic  two  days  a  week 
in  the  near  future.  An  operative  Cross-Eye 
Clinic  is  planned  for  June  to  straighten  out  ten 
youngsters'  eyes,  who  have  already  applied  for 
treatment. 

Barker  Al  Burks  has  been  absent  from  the 
club  rooms  of  late  having  just  finished  up  a 
tour  with  "Ship  Ahoy  Minute  Girls"  of  the 
MGM  production  "Ship  Ahoy."  The  girls 
made  a  great  hit  in  the  Carolinas  and  sold  more 
than  three  hundred  thousand  dollars  worth  of 
Bonds  and  Stamps  in  the  two  states. 


Tent  No.  19— Baltimore 

War  Bond  Drive  Forging  Ahead;  Is 
Well  Over  Half  of  the  $200,000  Quota 

The  Tent  is  forging  ahead  at  full  speed  to 
fulfill  their  pledge  to  raise  $200,000  in  War 
Bonds.  Several  publicity  breaks,  noteworthy 
the  front  page  story  appearing  in  the  Baltimore 
A  czvs-Posf,  have  aided  the  barkers  in  their 
campaign.  Chief  Barker  Bernard  Seaman  an- 
nounced that  the  Tent  is  alreadv  over  the 
5100,000  mark. 


ACCENT  on  SERVICE 

A  whole  book  full  of  big  fea- 
tures —  Ad  ideas  that  make 
layout  and  copy  preparation 
easier  .  .  .  Basic  points  of  cam- 
paigns as  suggested  by  theatre- 
men  .  .  .  Product  for  Summer 
and  how  to  sell  it  .  .  .  The  Show 
Builder  .  .  .  Service  in  the  STR 
manner, 

NEXT  WEEK 
9th  Anniversary  Issue 


Page  10 


SHOWAIEN'S    TRADE  REVIEW 


May  30.  1942 


Stardust  on  the  Sage 

Republic       Western  with  Music       65  mins. 

(Prod.  Xo.  147— Xat'l  Release,  Alay  25) 

AUDIENCE  SLANT:  Its  "community 
sing"  innovation  and  good  all-around  enter- 
tainment qualities  overcome  a  lack  of  action 
to  make  this  an  audience  favorite. 

BOX-OFFICE  SLANT:  Should  gross 
well  at  the  box-ofiice. 

Cast:  Gene  Autry,  Smiley  Burnette.  Bill  Henry, 
Edith  Fellows.  Louise  Currie,  Emmett  Vogan.  George 
Ernest,  Vince  Barnett,  Betty  Farrington,  Roy  Barcroft, 
Tom  London.  Credits:  Associate  Producer,  Harry 
Grev.  Directed  by  William  Morgan.  Screenplay  by 
Betty  Burbridge.  Original  story  by  Dorrell  and  Stuart 
McGowan.  Director  of  photography.  Buc  Thackery. 
Art  direction,  Russell  Kimball.  Musical  supervisor, 
Raoul  Kraushaar. 

Plot:  It  tells  how  Gene,  in  whom  the 
ranchers  of  the  valley  have  the  utmost  con- 
fidence, is  made  the  "goat"  when  a  mining 
venture,  apparently  a  safe  investment,  is 
jeopardized  by  an  unscrupulous  crook  who 
gains  control.  All  ends  well,  however,  with 
the  ranchers'  investments  protected  and  the 
crook  and  his  henchmen  brought  to  justice. 

Comment:  While  the  action  fans  probably 
would  prefer  a  little  more  action  and  less 
story  intrigue,  there  is  enough  entertainment 
in  "Stardust  on  the  Sage."  not  to  mention 
an  innovation,  that  should  make  this  produc- 
tion an  audience  favorite  and  good  box-office 
grosser.  Innovation  is  along  the  "community 
sing"  idea:  the  audience  is  invited  to  join 
with  the  players  in  singing  Deep  in  the  Heart 
of  Texas,  an  invitation  certain  to  be  readily 
accepted  because  of  the  current  popularity  of 
the  number.  Coming  at  the  end  of  the 
picture,  as  it  does,  it  leaves  the  spectators 
in  a  jovial  frame  of  mind,  dispels  an}' 
criticism  they  otherwise  might  have  concern- 
ing the  story  treatment.  Autry  himself  con- 
tributes an  ample  allotment  of  vocalizations, 
as  well  as  his  customary  pleasing  perform- 
ance. On  the  distaff  side,  ingenue  Edith 
Fellows  is  delightful!}-  human  and  charm- 
ing, and  surprises  one  with  her  able  ren- 
dition of  two  musical  numbers.  Having 
plugged  away  in  films  for  quite  some 
time  now,  the  adolescent  I^Iiss  Fellows  pos- 
sesses both  histrionic  and  musical  talents  that 
should  sooner  or  later  bring  her  to  the  high 
goal  she  has  so  long  been  striving  to  reach. 
Louise  Currie,  in  the  feminine  lead.  Bill 
Henry,  Emmett  Vogan  and  George  Ernest 
as  well  as  Smiley  Burnette  and  his  laugh- 
provoking  antics,  all  handle  their  assign- 
ments capably.  With  its  generous  quota  of 
popular  song  numbers,  the  picture  should  be 
a  "natural"'  for  music  tieups  and  stunts. 

Catchline:  A  star-studded,  tune-filled  west- 
ern hit  packed  with  action,  thrills  and  excite- 
ment. 


Maisle  Gets  Her  Man 


MGM 


Comedy 


85  mins. 


(Prod.  Xo.  240— Xat'l  Release,  June) 

AUDIENCE  SLANT:  (Family)  Maisie's 
adventures  have  always  been  well  received 
and  this  rates  with  her  best. 

BOX-OFFICE  SLANT:  Maisie  plus  Red 
Skelton  plus  a  swell  cast  and  good  story 
equals  a  busy  cashier. 

Cast:  .\nn  Sothern.  Red  Skelton.  Leo  Gorcey.  Allen 
Jenkins.  Donald  Meek.  Lloyd  Corrigan.  Walter  Catlett. 
Fritiz  Feld,  Ben  Welden.  ''Rags"  Ragland.  Frank 
Jenks  and  Pamela  Blake.  Credits:  Produced  by  J. 
Walter  Ruben.  Directed  by  Roy  Del  Ruth.  Screenplay 
by  Betty  Reinhardt  and  Mary  C.  McCall,  Jr..  from  an 
original  story  by  Betty  Reinhardt  and  Ethel  Hill,  based 
on  characters  created  by  Wilson  Collison.  Photography 
by  Harry  Stradling. 

Plot:  Maisie,  a  vaudeville  performer  out  of 


Legion  of  Decency  Ratings 

(For  Week  Ending  May  30th) 
SUITABLE  FOR  GENERAL  PATRONAGE 

Bad  Men  of  the  Hills  Private  Buckaroo 

Girl  From  Alaska  Romance  on  the  Range 

Pierre  of  the  Plains  Stardust  on  the  Sage 

Prairie  Gunsmoke  Submarine  Raider 

Ten  Gentlemen  From  West  Point 
SUITABLE  FOR  ADULTS  ONLY 
Eyes  of  the  Underworld  Halfway  to  Shanghai 

OBJECTIONABLE  IN  PART 
Misbehaving  Husbands 

work,  is  befriended  b}'  the  manager  of  a 
building  whose  tenants  are  mostlj'  struggling 
outfits  on  the  fringe  of  show  business.  She 
assists  him  in  renting  a  suite  to  an  affable 
dispenser  of  sparkling  water  and,  after  a  flop 
appearance  as  the  partner  of  an  amateur 
comic  (Red  Skelton)  gets  a  job  as  recep- 
tionist in  the  dispenser's  office  where  Red 
advances  from  salesman  to  vice-president. 
Red's  girl  from  back  home  puts  in  an  appear- 
ance and  Maisie  returns  to  show  business 
and  in  Atlanta  she  encounters  her  former 
employer,  a  crook,  who  left  Red  holding  the 
bag  for  his  fake  stock  sales.  By  ruse  she 
arranges  for  his  apprehension  by  the  police 
and  later,  while  the  show  is  playing  Arm}^ 
camps,  encounters  Red  who  joined  the  Army 
after  breaking  with  his  old  sweetie.  Maisie 
agrees  to  wait  for  the  duration. 

Comment:  Like  most  Maisie  pictures  the 
plot,  if  any,  only  serves  to  spread  a  very 
weak  net  over  the  broadest  kind  of  hokum 
from  movieland's  large  and  overworked  bag 
of  tha,.  profuse  and  plentiful  material.  The 
addition  of  Red  Skelton  to  the  cast  makes 
it  possible  to  polish  up  some  of  the  hokum 
that  has  not  been  overworked  lateh'  and  the 
result  is  a  picture  that,  while  lacking  in  anj^- 
thing  that  resembles  sophistication  or  appeal 
to  normal  reasoning,  will,  nevertheless,  give 
instant  relief  to  the  most  severe  cases  of 
blues.  There  is  nothing  hilariously  funny  or 
convulsing  to  the  point  of  deep  guffaws  but 
the  film  is  made  to  order  for  people  who  go 
to  the  theatre  to  avoid  thinking  and  just  to 
be  amused.  To  this  writer  Red  Skelton  has 
a  tough  time  filling  the  shoes  of  an  amateur 
but  the  many  sidelights  dealing  with  the  rare 
and  amusing  characters  more  than  compen- 
sate for  this  deficiency.  Skelton's  prominence 
and  the  regular  Maisie  fans  will  fill  those 
unused  seats. 

Catchline:  Come  and  watch  your  neighbor's 
ribs  shake. 


It  Happened  In  Flatbush 


20th-Fox 


Drama 


80  mins. 


(Block  Xo.  11— Nat'I  Release,  June  5) 

AUDIENCE  SLANT:  (Family)  They 
should  thoroughly  enjoy  this  inside  story  of 
a  pennant-chasing  big  league  ball  club  and 
the  way  of  a  man  with  a  maid. 

BOX-OFFICE  SLANT:  Aside  from  cast 
names  plot  and  story  are  timely  and  offer  ex- 
cellent advertising  and  exploitation  possi- 
bilities. 

Cast:  Lloyd  Xolan,  Carole  Landis,  Sara  Allgood. 
William  Frawley,  Robert  Armstrong,  Jane  Darwell, 
George  Holmes.  Scotty  Beckett,  Joseph  Allen.  Jr.. 
Tames  Burke.  Roger  Imhof.  Matt  McHugh,  LeRov 
Mason.  Pat  Flaherty.  Dale  Van  Sickle.  Tohn  Burger. 
Jed  Prouty.  Robert  Homans,  Mary  Gordon.  Credits: 
Produced  by  Walter  Morosco.  Directed  by  Ray  Mc- 
Carey.  Original  screenplay  by  Robert  Buchma'n  and 
Lee  Robb.    Photography  by  Charles  Clarke. 

Plot:  The  Brooklyn  team  is  in  a  rut  and 
the  lovable  old  lady  who  owns  the  club  sets 
out  to  find  a  player  that  had  been  ridden  out 


of  the  league,  because  of  a  costly  boner,  to  act 
as  manager.  She  dies  as  he  is  en  route  to 
take  over  the  reins  and  he  finds  himself  con- 
fronted with  a  new  set  of  owners  who  know 
nothing  about  the  national  pastime.  The 
liead  of  the  group  is  a  beautiful  Park  Ave. 
deb  and  his  heart  gets  tangled  up  in  his  work. 
His  love  affair  and  his  ball  team  both  get 
out  of  hand  at  the  same  time  with  the  result 
that  his  irritability  brings  about  a  petition 
for  a  change  in  management  by  the  players. 
When  the  girl  mends  the  love  break  he 
makes  peace  with  the  team  and  rescues  the 
waning  pennant  hopes. 

Comment:  Basing  the  action  around  the 
1941  pennant  battle  between  the  St.  Louis 
and  Brooklyn  Clubs  and  using  the  Cleveland 
Indian  managerial  disturbance  to  liven  mat- 
ters up.  Director  McCarey  has  put  together 
an  amusing,  interesting  and  exciting  baseball 
picture  with  a  liberal  portion  of  love  interest 
sprinkled  throughout.  The  desire  of  a  man 
once  beaten  to  make  good  and  the  obstacles 
that  stand  in  his  way  cleverly  underlays  most 
of  the  action  but  never  intrudes  itself.  Lloyd 
Molan,  as  the  manager  and  Carole  Landis, 
as  the  smart  deb,  deliver  the  kind  of  per- 
formances that  fit  the  general  atmosphere  of 
the  picture  and  never  lack  complete  harmony 
with  the  struggle  of  the  team  and  the  loyalty 
of  the  fans.  There  is  clever  interpolation 
of  side  issues  of  the  kind  generally  attributed 
to  Brooklyn  and  its  ball-crazed  populace  and 
the  portions  of  the  film  devoted  to  actual 
playing  of  the  game  reach  a  pitch  of  excite- 
ment equal  to  witnessing  the  game  itself. 
You  don't  have  to  search  for  ideas  to  sell 
this  as  the  baseball  scores  and  the  interest 
in  the  national  game  will  do  it  for  you. 

Catchlines:  "The  inside  dope  on  'Deni 
Bums'  and  the  fani  that  made  them  famous." 


The  Magnificent  Dope 

20th-Fox  Comedy  84  mins. 

(Block  No.  11— Nat'I  Release,  June  19) 

AUDIENCE  SLANT:  (Family)  Spotty 
laugh  returns  mean  stars'  following  will  like 
this  one  better  than  those  who  came  to  be 
entertained. 

BOX-OFFICE  SLANT:  In  direct  ratio 
to  the  pull  of  Fonda,  Ameche,  Horton  and 
Lynn  Bari. 

Cast :  Henry  Fonda,  Lynn  Bari,  Don  Ameche,  Ed- 
ward Everett  Horton.  George  Barbier,  Frank  Orth, 
Roseanne  Murray,  Kitty  McHugh,  Marietta  Canty, 
Hobart  Cavanaugh,  Hal  K.  Dawson,  Josephine  Whit- 
tell,  Arthur  Loft.  Chick  Chandler,  Paul  Stanton,  Claire 
Dubrey,  William  Davidson,  Harry  Hayden,  Pierre 
Watkin.  Byron  Foulger,  others.  Credits:  Directed  bv 
Walter  Lang.  Produced  by  William  Perlberg.  Screen- 
play by  George  Seaton  from  Joseph  Schrank's  original. 
Director  of  photography.  Peverell  Marley.  Art  direc- 
tion by  Richard  Day  and  Wiard  B.  Ihnen. 

Plot:  Don  Ameche,  head  of  a  personality- 
developing  school,  Edward  Everett  Horton, 
his  assistant,  and  Lynn  Bari,  his  financee 
and  advertising  director,  battle  for  some  way 
to  get  in  enough  sucker  pupils  to  pay  what 
they  owe  the  bank  and  let  Ameche  and  Lynn 
marry.  They  start  a  national  campaign  to 
find  the  nation's  least  ambitious  man,  who 
will  receive  $500,  a  trip  to  New  York  and — in 
so  far  as  publicity  goes — be  made  a  success 
by  their  course.  Henry  Fonda,  who  rents 
boats  to  fishermen  part  of  the  year  and  loafs 
the  rest  is  the  winner.  He  accepts  the  trip 
and  the  check,  balks  at  taking  the  course. 
Lynn  turns  on  the  charm  to  keep  him  in 
line,  and  Fonda  falls  in  love  with  her.  She 
and  Ameche  keep  their  engagement  from 
Fonda,  get  national  publicity  breaks  through 
him,  plant  him  in  an  insurance  salesman's 
job   and  uncover  a   prospect  who   takes  a 


May  30,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  11 


quarter  million  dollar  policy,  knowing  his 
heart  will  mean  later  refusal.  Fonda  uses 
his  "lazy  man"  philosophy  to  get  the  prospect 
past  the  medical  examination.  Ameche  and 
Lynn  fight  over  how  Fonda  has  been  treated, 
she  discovers  who  she  really  loves  and  leaves 
with  Fonda  to  loaf  the  rest  of  their  lives. 
Ameche  and  Horton  change  their  course  idea 
to  success  through  relaxing  and  acquire 
hundreds  of  pupils. 

Comment:  The  combination  here  of  an 
unusually  strong  cast  and  a  plot  that  plays 
hop-scotch  back  and  forth  on  the  line  be- 
twen  slapstick  farce  and  sophisticated  kidding 
of  the  same  type  has  a  number  of  moments 
when  any  audience  will  collect  genuine  roars, 
but  fails  to  sustain  these  to  the  extent  that 
one  might  expect  from  such  a  cast  and 
director.  Plot  will  have  to  take  the  blame 
for  a  situation  which  puts  this  one  in  the 
class  where  those  who  come  because  they 
follow  one  or  more  of  the  stars  will  be  more 
satisfied  than  those  seeking  just  entertain- 
ment. While  these  cast  names  make  it  a 
picture  to  head  a  double  bill  on  paper,  the 
accompanying  feature  should  be  one  with 
assured  entertainment.  Advance  exploitation 
will  best  be  built  on  the  featured  quartet  of 
players,  with  some  locations  possibly  finding 
it  possible  to  plant  a  letter  contest  with  news- 
papers on  real  life  cases  where  "dopes"  came 
through  to  upset  the  wise  folk. 

Catchline:  "Roars  from  a  slap-happy  war 
between  the  world's  laziest  man  and  the  big- 
town  go-getters." 


Bambi 

(Technicolor  Cartoon) 
RKO-Radio  Fantasy  69  mins. 

AUDIENCE  SLANT  (Family)  An  ap- 
pealing story,  skillful  animation  and  catchy 
songs  make  this  a  delightful  cartoon-feature 
for  family  audiences.  Has  the  tenderness  of 
Snow  White. 

BOX-OFFICE  SLANT:  Word-of-mouth 
comment  should  create  above-the-average 
grosses. 

Credits:  Produced  by  Walt  Disney.  From  the  story 
by  Felix  Salten.  Photographed  in  Technicolor.  Super- 
vising director,  David  D.  Hand.  Story  direction,  Pearce 
Pearce.  Story  adaptation,  Larry  Morey.  Music  by 
Frank  Churchill  and  Edward  H.  Plumb.  Art  direc- 
tion, Thomas  H.  Codrick.  Background  supervision. 
Merle  T.  Cox.  Supervising  animators.  Franklin  Thomas, 
Milton  Kahl,  Eric  Larson  and  Oliver  M.  Johnston,  Jr. 
A  Walt  Disney  production. 

Plot:  When  a  new  born  deer,  son  of  the 
Prince  of  the  forest  arrives,  all  the  other 
animals  run  to  greet  him.  They  speak  to  him 
in  human  voices;  the  deer  sweet  and  gentle 
and  the  owl  gruff  and  aged.  Named  Bambi, 
he  starts  his  existence  like  that  of  any  grow- 
ing child,  first  learning  to  walk;  then  learning- 
words;  fear,  love  and  then  grief  at  the  death 
of  his  mother.  Entering  young  manhood  he 
finds  his  love  and  is  forced  to  defend  her 
from  others. 

Comment:  Skillful  and  adroit  animatioji, 
coupled  with  an  appealing  and  neatly  con- 
trived story,  make  this  Technicolor  cartoon 
feature  a  delightful  and  engaging  fantasy  for 
family  audiences.  For  the  Disney  addicts 
it  will  be  one  of  the  most  pleasant  experiences 
they've  had  in  sometime.  The  picture  has  the 
tenderness  of  'Snow  White"  and  also  its 
whimsy  and  the  music  fits  the  mood  of  the 
picture  to  perfection.  For  adults  and  young- 
sters alike,  especially  those  who  are  animal 
lovers,  this  will  stir  up  the  most  delightful 
hour.  It's  good  enough  for  audiences  to  see 
again  and  again.  Bambi  readers  will  love  it. 
A  program  headed  by  this  feature  and  in- 
cluding a  careful  selection  of  short  subjects, 
would  provide  a  couple  of  hours  of  grand 
entertainment  for  all  types  of  patrons.  Plug 
the  songs  and  take  advantage  of  any  national 
tieups  for  your  exploitation. 

Catchline:  "A  full-length  Disney  cartoon 
that  has  the  whimsv  and  tenderness  of  'Snow 
White.'" 


Miss  Annie  Rooney 

United  Artists  Drama  84  mins. 

AUDIENCE  SLANT:  (Family)  Prob- 
ably a  lot  of  enjoyment  here  for  the  'teen 
age  patrons  but  NSG  for  more  mature  cus- 
tomers. 

BOX-OFFICE  SLANT:  Curiosity  about 
Shirley's  progress  in  the  ranks  of  older  play- 
ers will  help.  Jitterbugs  are  your  best  pros- 
pects. 

Cast:  Shirley  Temple,  William  Gargan,  Guy  Kibbee, 
Dickie  Moore,  Peggy  Ryan,  Roland  DuPree,  Gloria 
Holden,  Jonathan  Hale,  Mary  Field,  George  Lloyd, 
Jan  Buckingham,  Selmer  Jackson,  June  Lockhart, 
Charles  Coleman,  Edgar  Dearing,  Virginia  Sale, 
Shirley  Mills.  Credits:  Produced  by  Edward  Small. 
Directed  by  Edwin  L.  Marin.  Original  screen  play 
by  George  Bruce.    Photography  by  Lester  White. 

Plot:  A  girl  who  rates  "tops"  among  an 
aggregation  of  jitterbug  youngsters  in  so- 
ciety's great  "in  between"  class  happens  to 
get  acquainted  with  a  boy  whose  family  are 
in  the  top  brackets.  Her  father  is  a  dreamer 
who  has  sunk  his  small  earnings  in  a  scheme 
to  make  rubber  out  of  milkweed — much  to 
the  disgust  of  her  adoring  grandfather,  a  re- 
tired policeman.  When  the  girl  is  invited  to 
the  rich  boy's  birthday  party  her  grandfather 
pledges  his  pension  in  order  to  have  her 
properly  dressed,  but  her  father  spoils  it  all 
by  taking  advantage  of  the  opportunity  to 
meet  the  boy's  parent,  who  is  head  of  a  large 
rubber  company.  When  they  are  about  to  be 
turned  out  of  their  home  it  develops  that  the 
chemical  formula  is  valuable  and  the  future 
assumes  a  rosy  hue. 

Comment:  In  some  manner  or  other  Shirley 
Temple  seems  to  have  skipped  right  over  the 
awkward  period  that  has  proved  such  a 
serious  handicap  to  most  of  the  child  stars 
who  have  invaded  the  ranks  of  adolescents. 
Shirley  is  a  pretty,  vivacious  and  graceful 
performer  who  shows  more  than  an  inkling 
of  developing  into  a  capable  and  beautiful 
grownup.  The  picture,  dealing  as  it  does 
with  life  and  its  ups  and  downs  as  these 
alternately  elate  and  depress  those  in  their 
'teens,  offers  only  slight  appeal  for  patrons 
to  whom  that  era  of  existence  is  in  the  dim 
and  distant  past  and  consequently  are  not 
too  responsive  to  the  activities  of  today's 
youth.  The  older  members  of  the  cast  seem 
to  have  a  tough  time  adjusting  themselves 
to  the  tempo  set  by  story  locale  with  the 
resultant  strained  effort  that  is  seldom  ap- 
preciated by  audiences.  Go  after  the  High 
School  students  and  the  juke  box  customers 
— they'll  save  the  day  on  this. 

Catchline:  Romance  comes  to  Shirley  Tem- 
ple— and  she  is  adorable. 


Tliru  Different  Eyes 

20th-Fox  Mystery  Drama  64  mins. 

(Block  No.  11) 

AUDIENCE  SLANT:  (Family)  Sustained 
suspense  coupled  with  smooth  action  and 
well  laid  romantic  angles  will  hold  interest 
throughout. 

BOX-OFICE  SLANT:  Lack  of  important 
names  will  handicap  selling  but  the  picture 
will  satisfy  all  who  see  it. 

Cast:  Frank  Craven,  Mary  Howard,  June  Walker, 
Donald  Woods,  Vivian  Blaine,  George  Holmes,  Jerome 
Cowan,  Charles  Lane,  James  Flavin,  Ruth  Warren, 
Pat  O'Malley,  Selmer  Jackson,  Charles  D.  Waldron, 
Irving  Bacon.  Credits:  Executive  producer,  _  Sol 
Wurtzel.  Directed  by  Thomas  Z.  Loring.  Original 
screenplay  by  Samuel  G.  Engel.  Photography  by 
Charles  Clarke. 

Plot:  The  likable,  though  meddling,  busy- 
body wife  of  a  district  attorney  sets  out  to 
disprove  the  findings  of  a  jury  and  the  opin- 
ion of  her  husband  regarding  the  guilt  of  her 
niece's  fiancee  who  has  been  sentenced  to 
hang  for  the  murder  of  his  employer.  Through 
trickery  she  prevails  on  her  husband  to  se- 
cure a  stay  of  execution  from  the  Governor 
and  then  sets  about  the  difficult  task  of 
proving  her  contention,  based  entirely  on 
womanly  intuition,  that  the  crime  was  com- 


mitted by  a  prominent  lawyer,  one  of  her 
husband's  best  friends,  who  is  in  love  with 
the  wife  of  the  dead  man. 

Comment:  A  novel  and  pleasing  twist  is 
given  this  interesting  puzzler  by  making  the 
action  consequent  to  the  relation  by  the 
district  attorney,  to  a  class  in  law,  of  the 
fallacies  of  circumstantial  evidence.  The 
case  the  district  attorney  cites  happens  to 
strike  close  to  his  own  family  and  the  re- 
sultant flashbacks  from  story  action  to  actual 
circumstance  lend  to  the  high  interest  main- 
tained throughout  the  film.  As  the  case 
progresses  three  different  people  are  proved 
to  have  had  reason  and  opportunity  to  com- 
mit the  crime  and  the  guilt  of  the  convicted 
person  is  always  in  slight  doubt.  The  work 
of  the  district  attorney's  wife  in  following 
her  intuitive  convictions  creates  situations  that 
are  alternately  amusing,  exciting,  dramatic 
and  convincingly  domestic.  The  story  is  well 
tied  together  and  touches  romance,-  tragedy, 
thrills,  suspense  and  comedy  in  its  well 
paced  and  nicely  intermingled  action.  Without 
box-office  names  you  will  have  to  go  strong 
on  the  mystery  murder  angle  but  the  picture 
is  well  above  average  in  its  class  and  is 
sure  to  send  them  out  satisfied,  since  every 
player  registers  flawlessly — and  the  answer 
remains  hidden  until  the  closing  footage. 

Catchline:  "A  woman's  intuition  halts  the 
springing  of  the  hangman's  trap." 


Ten  Gentlemen  From  West  Point 

20th-Fox  Drama  103  mins. 

(Block  No.  11— Nat'l  Release,  June  26) 

AUDIENCE  SLANT:  (Family)  One  to 
grip  any  audience  and  truly  timely  enter- 
tainment. 

BOX-OFFICE  SLANT:  Word-of-mouth 
praise  is  bound  to  help  this  one.  Few  of  the 
season's  offerings  offer  any  better  chance  for 
exploitation  that  will  send  business  climbing. 

Cast :  George  Montgomery,  Maureen  O'Hara,  John 
Sutton.  Laird  Cregar,  John  Shepperd,  Victor  Francen, 
Harry  Davenport,  Ward  Bond.  Douglass  Dumbrille, 
Ralph  Byrd.  Joe  Brown,  Jr.,  David  Bacon,  Esther 
Dale,  Richard  Derr,  Louis  Jean  Heydt,  Stanley  An- 
drews, James  Flavin,  Edna  Mae  Jones,  Charles  Trow- 
bridge, Tully  Marshall,  Edwin  Maxwell,  Edward  Field- 
ing, Morris  Ankrum,  Selmer  Jackson.  Noble  Johnson, 
Edward  Dunn.  Frank  Ferguson,  Uno,  Tom  Neal, 
others.  Credits:  Directed  by  Henry  Hathaway.  Pro- 
duced by  William  Perlberg.  Screenplay  by  Richard 
Maibaum,  with  additional  dialogue  by  George  Seaton, 
suggested  by  Malvin  Wald's  story.  Director  of  pho- 
tography, Leon  Shamroy.  Art  direction  by  Richard 
Day  and  Nathan  Juran. 

Plot:  Tentative  continuation  of  West  Point 
as  a  training  school  is  approved  by  Congress, 
with  the  feminine  wiles  of  Maureen  O'Hara, 
daughter  of  the  school's  former  commandant 
and  the  oratory  of  Henry  Clay  (John  Shep- 
perd) important  factors.  Laird  Cregar,  a 
major  who  has  little  use  for  "book  training 
of  soldiers,  is  named  commandant.  He  proves 
a  hard  taskmaster,  especially  to  George 
Montgomery,  a  Kentucky  cadet  with  a  burn- 
ing desire  for  knowledge  and  John  Sutton, 
New  York  socialite.  Sutton  is  Maureen's 
fiancee,  Montgomery  falls  in  love  with  her 
after  mistaking  her  for  a  servant  in  the  inn's 
kitchen.  Cregar  fans  more  trouble  for  the 
cadets  by  his  leaning  toward  the  hard-boiled 
regulars  who  are  stationed  at  West  Point, 
with  Ward  Bond  as  a  ringleader.  A  mur- 
derous la  crosse  game,  and  Cregar's  inhuman 
reprisal  to  a  letter  sent  a  Congressman  re- 
garding his  tactics  add  to  the  trouble.  Smart 
tactics  by  the  cadets  in  a  campaign  against 
Tecumseh  in  the  Indian  territory  in  which 
Cregar  is  rescued  from  death  by  torture  bring 
an  understanding.  Montgomery  sacrifices  his 
commission  because  of  a  permanent  leg  in- 
jury received  here,  but  wins  the  girl.  Sutton 
and  the  others  graduate  brilliantly  to  uphold 
the  faith  of  those  who  fought  for  West  Point. 

Comment:  Timed  perfectly  with  aroused 
national  interest  in  military  affairs,  this  pic- 
ture comes  very  close  to  earning  the  often 
misused  term  of  a  "sleeper."  Whatever  slow- 
(Contimied  on  Page  14) 


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fed  by  MICHAEL  CURTIZ  •  Screen  Play  by  Robert  Buekner  and  Edmund  Joseph  •  Original  Story  by  Robert  Buekner  •  Released  by 


WARNER  BROS! 


Page  14 


S  H  O  E  X  •  S    TRADE    R  E  A'  I  E  W 


May  30,  1942 


Ten  Gentlemen  From  West  Point 

(Continued  from  Page  11) 

ness  the  early  part  of  the  film  possesses 
passes  with  the  grudge  la  crosse  game  be- 
tween the  cadets  and  the  regulars  at  the 
Academj-,  and  from  this  point  on  well  main- 
tained suspense  builds  steadily  to  finish  with  a 
patriotic  touch  sure  to  force  audience  enthu- 
siasm. There's  enough  romance  and  comedy 
to  keep  the  elders  happj',  and  action  punch 
which  makes  this  one  the  3'oungsters  will  find 
as  engrossing  as  anj'thing  on  the  current  lists. 
Outstanding  performances  come  from  Mont- 
gomery. Sutton  and  Cregar,  with  Harry 
Davenport  and  Tully  Marshall  adding  strong 
character  support  in  smaller  roles.  West 
Point  and  its  part  in  creating  an  officer 
group  for  an  army  second  to  none  forms  the 
strongest  exploitation  angle,  and  this  should 
be  pushed  to  the  limit  through  schools,  service 
and  ex-service  organizations,  libraries  and 
military  training  groups.  Few  of  this  season's 
pictures  offer  any  better  chance  for  timeh- 
exploitation  which  will  make  business  climb. 

Catchline:  "Thrill  packed  days  in  the  na- 
tion's 'cradle  of  heroes.'  " 


Her  Cardboard  Lover 

MGM  Drama  93  mins. 

(Prod.   No.  241— Nat'l  Release,  June) 

AUDIENCE  SLANT:  (Family)  Does  not 
measure  to  what  patrons  expect  of  this  pair 
of  stars. 

BOX-OFFICE  SLANT:  Star  names  will 
draw  but  picture  will  not  build. 

Cast:  Norma  Shearer,  Robert  Taylor,  George  Sanders, 
Frank  McHugh,  Elizabeth  Patterson,  and  Chill  Wills. 
Credits:  Produced  by  J.  Walter  Ruben.  Directed  by 
George  Cukor.  Screenplay  by  Jacques  Deval  and  John 
Collier,  Anthony  Veiller  and  William  H.  Wright,  based 
on  a  play  by  Jacques  Deval.  First  English  dramatiza- 
tion and  title  by  Valeria  Wyngate  with  later  revisions 
by  P.  G.  Wodehouse.  Harry  Stradling  and  Robert 
Planck  photographers.  Song  "I  Dare  You"  by  Burton 
Lane  and  Ralph  Freed. 

Plot:  A  wealthy  lady  is  suffering  humilia- 
tion at  the  hands  of  a  man  whom  she  loves 
devotedly.  He  is  completeh'  aware  of  her 
feelings  and  misses  no  opportunity  to  embar- 
rass and  distress  her.  In  seeking  diversion 
at  a  gambling  table  she  encounters  another 
man  who  falls  in  love  with  her  and  also 
becomes  her  debtor  when  he  loses  money  he 
can't  pay  while  she  is  handling  the  bank  in 
a  game  of  baccaret.  To  square  the  debt  he 
agrees  to  become  her  bodyguard  and  keep 
her  from  succumbing  to  her  compelling  de- 
sires to  pursue  and  beg  for  attention  from 
the  man  she  loves.  As  time  progresses  she 
resents  the  arrangement  and  tries  to  cancel 
the  agreement  but  the  bodyguard  insists  on 
fulfilling  his  duties  much  to  his  employer's 
disgruntlement  and  the  discomfort  of  her 
now  very  attentive  admirer.  The  two  men 
finally  come  to  blows  and  are  taken  before 
a  police  magistrate.  Just  when  the  man  she 
is  trying  to  jilt  comes  to  the  conclusion  that 
his  hopes  for  her  favor  are  lost  she  awakens 
to  the  fact  that  she  is  really  in  love  with  him. 

Comment:  The  story  situations  that  com- 
prise this  film  seem  a  little  too  silly  for 
convincing  delineation  by  a  performer  of  the 
proven  ability  of  Miss  Shearer.  Robert  Tay- 
lor is  also  hard  to  take  as  a  sappy,  love-sick 
swain  who  is  willing  to  accept  humiliating 
insults  and  engage  in  the  silliest  of  actions 
to  ingratiate  himself  with  a  woman  and  divert 
her  attention  from  another  man.  It  can  be 
said  that  perhaps  both  performers  do  their 
level  best  with  the  material  given  them  but. 
in  the  opinion  of  this  writer,  their  fans  will 
be  sorely  disappointed.     Frank  McHugh  is 


allotted  too  little  footage  for  his  brand  of 
comedy  to  register  and,  other  incidents,  with 
the  exception  of  the  courtroom  scene,  in- 
tended to  provoke  merriment  fall  short  of 
the  mark.  The  scenic  investiture,  backgrounds 
and  the  gowns  of  Miss  Shearer  are  elaborate 
and  ej^e-filling  to  the  point  of  gorgeousness 
but  the  few  instances  where  the  story  threat- 
ens to  take  hold  are  too  quickly  interrupted 
by  inane  and  cumbersome  circumstance  to 
allow  the  picture  to  measure  to  the  beauty 
of  its  mounting.  Regardless  of  star  value 
this  deserves  no  better  than  second  or  third 
choice  playing  time. 

Catchline:  "Norma  Shearer  Vs.  Robert 
Taylor  for  the  Love  Weight  Championship 
and  no  holds  barred." 


You're  Telling  Me 

Universal  Comedy  61  mins. 

(Prod.  No.  6041— Nat'l  Release,  May  1st) 

AUDIENCE  SLANT:  (Family)  May 
please  Hugh  Herbert  fans. 

BOX-OFFICE  SLANT:  Okay  fUler  for 
subsequent  runs. 

Cast:  Hugh  Herbert,  Anne  Gwynne,  Robert  Paige, 
Ernest  Truex,  Edward  Ashley,  Esther  Dale,  Elaine 
Morey,  Linda  Brent.  Credits:  Directed  by  Charles 
Lamont.  Original  story  by  Charles  O'Xeill  and  Duane 
Decker.  Screenplay  by  Frances  Hyland  and  Brenda 
Weisberg.  Photography  by  Jerome  Ash.  Produced  by 
Ken  Goldsmith. 

Plot:  The  vice-president  of  an  advertising- 
concern  has  been  trying  for  over  forty  years 
to  get  his  brainless  nephew  a  job.  He  finally 
succeeds  in  landing  one  at  a  radio  station. 
His  screwball  antics  almost  drive  everyone 
mad,  but  he  ends  up  a  hero  when  he  exposes 
a  fake  explorer,  and  reunites  the  right  man 
with  the  right  girl. 

Comment:  The  Hugh  Herbert  comedies 
follow  much  the  same  formula,  whether  he 
blunders  into  something  himself  or  messes 
someone  else  up,  but  in  this  one  there  is 
such  a  mixture  of  artificial  episodes  and  in- 
sipid dialogue,  that  it  puts  a  strain  on  his 
familiar  brand  of  antics  and  proves  only 
mildly  amusing.  This  relegates  it  to  the  filler 
class  in  the  subsequent  runs.  KacTi  and  every 
member  of  the  cast  from  Hugh  Herbert, 
Anne  Gwynne,  Robert  Paige  and  Ernest 
Truex  down  to  the  smallest  bit  player,  strug- 
gle hard  to  overcome  the  handicap  of  poor 
material.  Production  and  direction  are  okaj-. 
Your  only  exploitation  angle  is  to  sell  Hugh 
Herbert. 

Catchline  "That  man  is  here  again  .  .  . 
whoo,  whoo." 


The  Postman  Didn't  Ring 

20th  Century-Fox    Comedy-Drama    68  mins. 

(Block  No.  11) 

AUDIENCE  SLANT:  (Family)  An  ex- 
ceptionally fine  little  programmer  certain  to 
prove  popular  among  general  audiences. 

BOX-OFFICE  SLANT:  Not  likely  to 
break  any  records,  but  might  do  comfortably 
well  if  showmen  extend  their  selling  efforts. 

Cast:  Richard  Travis,  Brenda  Joyce.  Spencer  Char- 
ters. Stanley  Andrews.  William  Bakewell.  Emma  Dunn. 
Joseph  Cawthorne,  Oscar  O'Shea.  Erville  Alderson. 
Jeff  Corey,  Frank  M.  Thomas.  Will  Wright.  Betty 
Jean  Hainey.  Ethel  Griffies.  Henry  Rocquemore.  Mary 
Servoss.  Credits:  Produced  by  Ralph  Dietrich.  Di- 
rected by  Harold  Schuster.  Screenplay  by  Mortimer 
Braus  and  Leon  Ware.  Director  of  photography.  Jo- 
seph ilacDonald.  Art  direction.  Richard  Day,  Lewis 
Creber.    Musical  direction.  Emil  Newman. 

Plot:  Discovery  of  a  stolen  mail  sack  whic'n 
had  been  hidden  in  an  attic  for  over  50  years 
changes  the  future  for  Richard  Travis,  friend 
of  indigent  farmers  in  his  rural  community. 
One  of  the  letters,  dispatched  b}-  his  grand- 
father to  Travis'  late  father,  contains  500 
shares  of  stock  in  the  Harwood  bank.  When 
the  letter  was  written,  the  stock's  value  was 
nominal;  now,  it  constitutes  a  veritable  for- 
tune.  The  bank  fights  Travis,  charging  him 


with  fraud;  but  with  the  aid  of  Spencer 
Charters,  an  old  friend,  and  that  of  Brenda 
Joyce,  philatelist,  he  triumphs. 

Comment:  Occasionally  a  Grade  B  picture 
comes  along  with  attributes  which  make  it 
a  worthy  contender  for  the  Grade  A  ranks. 
Although  "The  Postman  Didn't  Ring" 
doesn't  reach  the  high  classification,  even  as 
Grade  B  fare  it's  a  unique  and  engrossing 
little  programmer  certain  to  prove  popular 
among  general  audiences.  Reason  for  the 
film's  success  as  fine  entertainment  is  its 
anomalous  plot  which,  briefi}-,  concerns  the 
discover}'  of  a  50-year-old  stolen  mail  sack 
and  the  changes  the  discovery  can  make  in 
the  course  of  human  lives.  There  is  warmth 
and  humanness,  moments  of  rib-tickling  com- 
edy, and  an  occasional  note  of  pathos  in  the 
events  that  subsequently  transpire.  Richard 
Travis  and  Brenda  Joyce,  competent  in  the 
leading  roles,  are  stronglj-  supported  by  such 
fine  troupers  as  Spencer  Charters,  Stanley 
Andrews,  William  Bakewell,  Emma  Dunn. 
Oscar  O'Shea,  Erville  Alderson  and  Frank 
M.  Thomas,  all  of  whose  fine  characteriza- 
tions contribute  immeasurably  to  one's  en- 
joyment of  the  film.  The  reasonably  short 
running  time  of  68  minutes  is  another  asset, 
for  it  eliminates  non-essentials,  keeps  the 
story  moving  along  smoothly.  While  there's 
little  chance  of  "The  Postman  Didn't  Ring" 
breaking  any  box-office  records,  or  even 
threatening  to,  smart  showmen  owe  it  to 
themselves  to  extend  their  selling  efforts  to 
make  known  to  their  patrons  its  fine  enter- 
tainment value.  Even  though  buried  in 
man}'  situations  under  a  Grade  A  headliner, 
its  merits  will  be  discovered,  with  favorable 
word-of-mouth  comment  following.  The  plot 
should  suggest  local  newspaper  or  radio  con- 
tests abounding  in  human  interest. 

Catchline:  You'll  search  high  and  low  for 
old  letters  when  you  discover  the  changes 
one  abandoned  missive  wrought  in  this 
warm,  human,  wholesome  comedy-drama. 


Romance  On  The  Range 

Republic  'Western  63  mins. 

(Prod.  No.  156— Nat'l  Release,  May  18) 

AUDIENCE  SLANT:  (Family)  Will 
completely  satisfy  followers  of  this  type  of 
entertainment. 

BOX-OFFICE  SLANT:  Should  do  aver- 
age Western  business.  Particularly  good 
where  Rogers  is  popular. 

Cast:  Roy  Rogers.  George  "Gabby"  Hayes.  Sally 
Payne,  Linda  Hayes,  Edward  Pawley,  Harry  L.  Woods, 
Hal  Taliaferro.  Glenn  Strange.  Roy  Bancroft,  and  The 
Sons  of  the  Pioneers.  Credits:  Joseph  Kane,  associate 
producer  and  director.  Original  screenplay  by  J.  Benton 
Cheney.     Photographed  by   William  Nobles. 

Plot:  An  Eastern  society  deb  has  inherited 
a  ranch  and  fur  trapping  business  which  she 
has  never  visited.  When  her  Western  rep- 
resentatives have  nothing  to  offer  but  excuses 
for  the  robbery  of  furs  and  other  depredations 
she  decides  to  visit  the  place  incognito. 
Driving  to  the  ranch  she  and  her  maid, 
posing  as  her  pal,  are  almost  run  down  by 
a  truck  being  followed  bj'  several  riders  led 
by  her  own  ranch  foreman.  She  takes  up 
quarters  at  the  ranch  and  through  a  series 
of  exciting  and  suspense-laden  situations 
finally  succeeds  in  maneuvering  the  capture 
of  the  thieves  but  she  falls  in  love  with  the 
foreman. 

Comment:  As  usual  the  singing  of  Roy  and 
the  Pioneers  leaves  nothing  to  complain 
about.  The  action  embraces  a  wider  locale 
than  most  \\'esterns  and  the  romantic  angle 
is  inserted  with  more  finesse  than  usual.  The 
film  gets  under  way  fast  and  a  nice  pace  is 
maintained  throughout  with  a  climax  set  in 
a  three-sided  gun  battle  following  the  arrest 
of  the  foreman  and  his  bunch  on  a  trumped 
up  charge  and  their  escape  from  jail  just 
two  jumps  ahead  of  a  lynching  part}-.  Gabby 
Hayes,  as  the  cook  who  resents  the  intrusion 
of  women,  is  responsible  for  the  comedy. 

Catchline:  "Barking  guns  and  flying  fists 
have  no  terrors  for  Dan  Cupid." 


May  30.  1942 


SHOW^IEN'S    TRADE  REVIEW 


Page  15 


The  colorful,  attractive  display  shown  above 
was  used  in  front  of  the  Criterion,  New  York, 
during  the  run  of  Republic's  "Suicide  Squadron." 

Gotham  Opening  of 
Suicide  Squadron 
Gets  Big  Campaign 

Republic's  advertising  and  publicity  depart- 
ment joined  forces  with  the  staff  of  Loew's 
Criterion  Theatre  to  stage  a  four-star  cam- 
paign for  the  opening  of  "Suicide  Squadron"  on 
Broadway. 

Pegging  the  campaign  to  the  film  story's  back- 
ground of  Poland's  heroic  airmen,  a  gala  open- 
ing was  held  under  the  sponsorship  of  the  Polish 
Women's  Relief  Society  for  the  benefit  of  the 
Polish  war  prisoners.  The  opening  was  given 
top  support  by  the  Polish  Embassy  in  Wash- 
ington and  the  Consulate  in  New  York,  and 
the  lobby  of  the  Criterion,  draped  with  Ameri- 
can, Polish  and  English  flags,  was  resplendent 
with  diplomatic  air  and  gold  braid. 

After  private  screenings  of  the  picture,  posters 
were  displayed  by  all  Polish  Societies,  and  the 
Polish  clergy  throughout  the  metropolitan  area 
personally  endorsed  the  film  to  their  parishes. 
Polish  radio  programs  made  daily  announce- 
ments, and  motion  picture  commentators  on 
Stations  WMCA  and  WHN  plugged  the  bene- 
fit performance,  as  well  as  the  picture. 

Two  days  before  the  gala  performance, 
Annette  Strakacz,  daughter  of  the  Polish  Con- 
sul-General,  sold  the  first  ticket  to  President 
of  the  City  Council  Newbold  Morris,  with 
newspaper  coverage  and  resultant  breaks. 

On  the  afternoon  of  the  benefit,  newspaper 
interviews  were  arranged  with  the  Ambassa- 
dor's Militarv  Attache  Lt.  Col.  Kleczynski. 

Another  successful  tieup  was  made  with  the 
Journal- American  for  a  five-day  promotion  of 
the  picture  through  the  Junior  Victory  Army, 
with  500  members  of  the  organization  attend- 
ing a  Saturday  morning  performance.  Model 
plane  displavs  were  arranged  through  Mr. 
Scherer  of  the  Haaron  High  School. 


Girl  'Glamorized'  in  Stunt  for 
The  Courtship  of  Andy  Hardy' 

A  newspaper  hunt  for  a  girl  to  be  "glamorized" 
just  as  is  Donna  Reed  in  "Courtship  of  Andy 
Hardy,"  highlighted  the  film's  campaign  put 
over  by  Lou  Hart,  Gloversville,  N.  Y. 

A  local  photographer  made  pictures  of  the 
entrants  which  were  used  as  a  large  lobby  dis- 
play, while  a  40  X  60  in  front  of  the  house  pro- 
vided details  of  the  contest. 

Newspaper  cooperation  was  complete,  and  the 
winner  was  presented  with  a  complete  new  spring 
outfit  donated  by  a  leading  store.  She  also  was 
given  a  coiffure  similar  to  that  worn  in  the  film 
by  ^fiss  Reed,  with  the  paper  printing  "before 
and  after"  pictures  of  the  girl. 


Dorsey  Comes  to  Town,  Pollock 
Goes  to  Town  Selling  'Ship  Ahoy' 


Not  every  theatre  can  be  fortunate  enough  to 
have  Tommy  Dorsey  and  His  Orchestra  ap- 
pearing on  the  stage  two  days  in  advance  of 
the  opening  of  a  picture  like  "Ship  Ahoy,"  but 
that  was  the  situation  at  Loew's  Rochester  The- 
atre, Rochester,  N.  Y.,  recently,  and  Alanager 
Lester  Pollock  made  the  most  of  it. 

Down  the  street  the  Bob  Hope-Madeleine 
Carroll  combination  was  threatening  to  draw 
business  away  from  Loew's,  but  Pollock  knew 
that  if  the  public  got  word  of  the  Red  Skelton- 
Tommy  Dorsey  combination  it  would  beat  a 
track  to  his  door.  A  personal  appearance  of 
Dorsey  had  been  arranged.  Now,  what  to  do 
about  it ! ! 

Well,  here's  what  Pollock  did  about  it,  and 
he  tells  the  story  in  his  own  words : 

Moesl-ro's  Recordings  Played 

"A  week  in  advance  of  the  personal  appear- 
ance, Dorsev's  records  were  played  over  the 
P..'\.  at  the  Ball  Park  instead  of  the  usual  mar- 
tial music.  We  arranged  for  a  plug  about  the 
seventh  inning  of  each  game  to  the  effect  that 
the  music  heard  before  and  after  the  game  was 
that  of  T.  D.  who  could  be  seen  in  person  at 
Loew's  on  Tuesday  evening  and  in  his  picture 
'Ship  Ahoy,'  starting  Thursday. 

"A  tie-up  with  the  town's  leading  popular 
record  dispensers  netted  us  : 

"K  two  by  ten  co-op  ad  on  Dorsey 
with  art  of  T.  D.  taking  up  two  by  five 
and  the  rest  of  the  ad  devoted  to  a  well 
spaced  listing  of  Dorsey's  records.  The- 
atre copy  stressed  Dorsey's  appearance 
and  the  fact  that  'Ship  Ahoy'  started 
Thursday  at  Loew's. 

"Promoted  console  record  player,  played 
Dorsey's  records  week  in  advance  in  out- 
side lobby  catching  much  attention  and 
causing  word  of  mouth  comment  that  the 
famous  T.  D.  and  all  the  gang  would  be 
at  Loew's  both  in  person  and  on  the  screen. 

"Split  expenses  on  200  posters  an- 
nouncing Dorsey's  appearance.  These 
were  spotted  on  poles  throughout  the  city. 

"Constant  plugs  two  weeks  in  advance 
were  dispensed  over  WSAY.  Record 
shop  we  tied  with  devoted  all  its  pro- 
grams  for  the  two  weeks  to  Dorsey's 


Manager  Lester  Pollock  lost  no  time  in  linking 
the  personal  appearance  of  Tommy  Dorsey  and 
His  Orchestra  at  Loew's  Rochester  Theatre,  Ro- 
chester, N.  Y.,  with  the  early  showing  of  MGM's 
"Ship  Ahoy,"  in  which  Dorsey  appears  with  Red 
Skelton  and  others.  Photo  shows  sandwich  dis- 
play in  front  of  theatre;  also  Eleanor  Powell  & 
Dorsey  blowup. 


records  exclusively.  To  hear  the  program 
would  make  you  wonder  who  was  the 
sponsor,  for  every  other  word  was  Dorsey 
and  the  ones  remaining  were  Loew's. 
"In  addition  to  the  radio  time  promoted  from 
tlie  record  shop,   Mort  Nusbaum  of  WSAY 
plugged  the  stage  show  and  the  coming  pic- 
ture over  every  record  show  all  week. 

"Life  size  blow-up  of  Dorsey  was  placed  on 
street  in  front  of  theatre  week  in  advance  of 
picture  calling  attention  to  the  personal  ap- 
pearance. 

"A  board  with  stills  of  Dorsey  and  the  band 
from  the  picture  was  also  prominently  placed 
outside  theatre  to  catch  the  attention  of  passers- 
by./ 

"Contest  was  planted  with  Rochester  Sun. 
Prize  was  to  be  autographed  records  by  Dorsey, 
and  we  developed  angle  with  newspaper  whereby 
contestant  must  attend  show  to  be  eligible.  Large 
number  of  entries  assured  the  editors  that  the 
contest  was  a  success. 

Entire  Ensemble  Appears 

"Although  at  first  Dorsey  was  to  appear  only, 
after  some  talk  at  the  hotel  it  was  arranged 
to  have  the  entire  ensemble  of  featured  artists — 
Frank  Sinatra,  Jo  Stafford,  the  Pied  Pipers, 
Ziggy  Elman,  and  Budd  Rich  appear. 

"Dorsey,  very  enthused  over  the  prospects  of 
tlie  film,  and  an.xious  to  see  it  get  off  on  the 
right  foot  chipped  in  and  gave  all. 

"The  fifteen-minute  interview  was  broadcast 
over  WSAY  at  nine  o'clock  (not  a  bad  spot  to 
promote).  Comments  by  the  carloads  to  the 
effect  that  this  was  the  best  show  of  its  kind 
ever  put  on  proved  that  Dorsey  really  went  all 
out  and  put  it  over  with  a  bang. 

"After  the  show  T.  D.  came  to  the  outside 
lobby  and  autographed  records  for  over  a  half 
hour.  The  other  members  of  the  gang  also 
stood  around,  and  the  lobby  was  so  jammed 
with  autograph  seekers  and  just  plain  oglers, 
that  GWTW  must  have  gone  a  bit  unnoticed 
for  a  few  minutes. 

"At  the  U.  of  R.  Prom,  attendance  three 
thousand,  Dorsey  plugged  the  picture  at  every 
intermission  and  played  the  songs  from  it  three 
and  four  times. 

"Yes.  .  .  .  Dorsey  left  us  holding  the  bag  .  .  . 
of  gold !  Opening  day  business  was  way  above 
average." 


'Syncopation'  Opening  in  Brooklyn 
Heralded  by  Lobby  'Jam  Session' 

A  jitterbug  dance  contest  in  the  lobby  of  the 
RKO  Albee  Theatre,  Brooklyn,  heralded  the 
opening  of  "S3aicopation"  at  the  theatre  this 
week. 

"Hep-cats"  competed  for  cash  prizes  in  the 
"jam  session,"  with  the  youngsters  dancing  to 
the  music  of  the  seven  masters  of  jive  featured 
in  the  picture :  Harry  James,  Benny  Goodman. 
Gene  Krupa,  Charlie  Barnet,  Alvino  Rev,  Joe 
\^enuti  and  Jack  Jenny. 

A  complete  set  of  photographs  of  the  popular 
orchestra  leaders  and  Connee  Boswell  were  to 
be  given  the  first  500  patrons  at  all  matinee 
performances  during  the  run  of  "Syncopation" 
at  the  .\lbee,  while  at  evening  performances 
ten  deluxe  Syncopation  .\lbums  of  eight  records 
were  to  be  presented. 

Other  theatres  playing  the  new  musical  would 
do  well  to  keep  the  Albee's  dance  contest  in 
mind  to  attract  the  adolescents. 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


May  30.  1942 


Baby  Contest  Held  ^Naturar 
For  Building  Better  Business 


Adaptable  to  Almost  Any 
Situation,  It  Is  Declared 
Wholesome  and  Productive 

How  long  since  you've  had  a  Baby  Contest? 
Remember,  everybody  loves  babies  even  if  only 
mothers  and  politicians  kiss  them.  And  if  you're 
playing  a  picture,  say  like  "The  Lady  Is  Will- 
ing" or  "Butch  Minds  the  Baby,"  you've  got  a 
"natural"  for  drawing  extra  business  to  the  box 
office.  However,  Baby  Contests  can  be  pro- 
ductively staged  without  a  direct  picture  tiein, 
so  don't  think  you're  out  of  luck  if  you  happen 
to  be  playing  a  bill  that  has  no  connection  with 
babies. 

Proof  for  Doubting  Thomases 

Since  most  of  us  are  hesitant  to  adapt  an  idea 
unless  it  has  been  tried  and  proven  before- 
hand, you'd  probably  like  to  have  proof  of  the 
effectiveness  of  Baby  Contests.  All  right,  here 
it  is : 

One  day  last  fall  Manager  Bill  Jenner  of  the 
Tower  Theatre,  Compton,  Calif.,  decided  to  go 
in  for  this  type  of  promotion.  He  tied  in  for 
the  services  of  a  photographer,  arranged  for 
newspaper  publicity,  completed  a  few  other 
details,  and  then  inaugurated  the  contest. 

Rules  for  the  Entries 

According  to  the  rules,  babies  between  four 
months  and  four  years  were  eligible.  Mothers 
could  have  their  offsprings'  pictures  taken  at  the 
cooperative  photographic  studio  free  of  charge, 
but  were  compelled  to  first  make  appointments. 
Herewith  are  other  rules  as  announced  to  the 
public : 


The  stop  on  tire  sales,  freezing  of  automobiles 
for  Government  use,  and  threatened  rationing 
of  gasoline  is  confronting  many  managers,  who 
have  been  drawing  patronage  from  a  wide  area, 
with  the  necessity  of  making  arrangements  to 
circumvent  the  impending  loss  of  business. 

The  activity  that  fits  into  most  situations  is 
revival  of  the  old  street  car  company  tie-up  that 
was  so  popular  years  ago.  True,  there  are  a 
lot  of  communities  where  the  old  time  trolleys 
are  no  more,  but  in  most  of  these  a  motor  bus 
line  is  serving  the  public  and  will  welcome  the 
opportunity  to  increase  their  business,  especially 
during  off-hours  in  the  evening. 

The  family  flivver  took  quite  a  toll  of  the 
public  transportation  business  and,  regardless 
of  the  fact  that  there  is  now  promise  of  a 
healthy  comeback,  the  heads  of  these  companies 
are  still  faced  with  the  problem  of  equalizing 
traffic  as  the  franchises  under  which  they  op- 
erate invariably  demand  that  service  be  main- 
tained on  a  basis  of  24  hours  daily.  Peak  busi- 
ness for  the  transportation  companies  is  not  in 
conflict  with  the  high  point  of  theatre  attendance 
and  it  was  generally  found  that  co-operative 
effort  proved  mutually  profitable. 

The  plan  outlined  here  will  guarantee  the 
best  possible  results  from  the  effort : 

Theatre  and  street  car  company  divide  the 
cost  of  printing  small  cards,  one  side  of  which 
carries  the  message  that  when  presented  at  the 
box  office  of  the  theatre  at  the  time  ticket  is 
purchased   it  will   be   redeemed   for   a  token 


"Studio  will  turn  in  your  entry  and  picture 
to  Tower  Theatre  for  display  in  lobby. 

"A  contestant  can  be  entered  any  time 
prior  to  (closing  date). 

"Contest  decided  by  votes  only  .  .  .  each 
Tower  Theatre  admission  ticket  being  good 
for  ten  votes. 

"Votes  are  to  be  deposited  in  box  in  Tower 
lobby  or  at  certain  downtown  stores  to  be 
announr.;d  later. 

"Each  entry  will  be  numbered  and  votes 
cast  by  number  ONLY. 

"Tabulations  as  posted  at  Tower  Theatre 
at  end  of  contest  will  be  final,  and  prizes  will 
be  awarded  for  the  greatest  number  of 
votes. 

"Winners  will  be  announced  at  both  per- 
formances and  in  the  Herald-American  on 
(date).  Watch  for  weekly  standings  in  Her- 
ald-American. 

The  cooperating  newspaper  did  much  to  make 
the  contest  a  success.  It  helped  distribute  entry 
blanks,  ran  quarter-page  ads  plugging  the  com- 
petition, and  carried  several  publicity  stories, 
including  art  on  various  entries. 

Whether  or  not  prizes  were  promoted  from 
merchants  is  not  revealed,  but  that  line  in  the 
rules  which  states  that  "votes  are  to  be  de- 
posited in  box  in  Tower  lobby  or  at  certain 
doumtovi'ii  stores"  indicate  that  Jenner  also 
brought  the  merchants  into  play. 

That's. all  the  details  we  have.  In  your  own 
situation,  however,  you  may  be  able  to  promote 
gifts  for  the  winning  baby  from  cooperating 
merchants,  thus  assuring  window  displays  and 
cooperative  newspaper  ads  to  help  plug  the 
contest.  Right  now,  we  think,  would  be  an 
ideal  time  to  stage  this  sort  of  promotion. 
After  all,  the  birthrate  is  on  the  increase 
throughout  the  nation,  according  to  U.  S. 
statistics  just  released. 


entitling  the  ticket  purchaser  to  free  return 
transportation.  The  other  side  of  the  card  car- 
ries the  program  of  the  theatre  and  is  to  be 
changed  weekly. 

Street  car  conductors  are  supplied  these  cards 
when  taking  out  their  run  and  give  one  to 
each  passenger. 

Cards  for  use  on  the  front  of  the  cars  are 
furnished  and  placed  on  the  cars  at  the  expense 
of  theatre. 

The  car  company  and  the  theatre  run  lines 
about  the  co-operative  effort  in  their  respective 
newspaper  advertising. 

The  theatre  displays  card  copy  in  the  lobby 
and  a  one  frame  trailer  on  the  screen. 

The  theatre  purchases  a  supply  of  tokens  at 
special  reduced  price  (50  per  cent  of  normal 
fare) . 

The  conductors  are  instructed  by  the  super- 
intendent about  being  sure  that  a  card  is  given 
every  passenger. 

The  theatre  business  coming  at  mid-afternoon 
and  after  supper  periods  creates  business  for 
the  transportation  company  at  the  periods  of 
low  traffic  and  helps  cover  the  cost  of  operatioh. 

In  this  form  the  tie-up  worked  well  for  both 
parties  back  in  the  late  '20's  and  it  is  reasonable 
to  assume  that  its  revival  at  this  time  will 
have  similar  effect.  Care  should  be  taken  by 
the  theatre  manager  to  ascertain  as  closely  as 
possible  the  number  of  cards  used  to  avoid 
excess  printing  and  to  see  that  the  cards  on  the 
cars  are  changed  to  cover  program  changes. 


Stunts  Prove  'Very  Successful' 

Curious  folk  gathered  around  the  table  "re- 
served for  'The  Man  Who  Came  to  Dinner'," 
which  Manager  Leo  Raelson  of  the  Farrell  Thea- 
tre, Ozone  Park,  L.  I.,  placed  on  the  sidewalk  in 
front  of  the  house  to  draw  attention  to  the  local 
showing  of  the  Warner  Bros.  film.  Raelson  also 
tied  up  with  a  nearby  pharmacy  for  the  distribu- 
tion of  Jest  tablets  to  avoid  stomach  distress  on 
the  part  of  those  who  mieht  eat  too  fast  in  their 
eagerness  to  see  the  picture.  A  restaurant  co- 
operated by  providing  25  free  75-cent  dinners  to 
lucky  patrons.  The  stunts  proved  "very  suc- 
cessful." 


'North'  Tie-up  Opportunities 

J.  B.  Lippincott,  publishers  of  "A  Pinch  of 
Poison,"  latest  of  the  "Mr.  and  Mrs.  North" 
series,  are  placing  window  and  counter  cards  in 
several  hundred  leading  bookshops.  Each  card 
carries  a  still  from  the  picture,  "Mr.  and  Mrs. 
North,"  providing  exhibitors  with  excellent  tie- 
up  opportunities  with  local  book  outlets. 


Coury's  Flag-Coloring  Contest 

A  novel  and  effective  "Bugle  Sounds"  news- 
paper contest  was  that  planted  by  Bill  Coury, 
Ritz,  Birmingham,  Ala.,  in  the  local  Post.  He 
arranged  for  the  paper  to  print  uncolored  repro- 
ductions of  the  flags  of  the  26  United  Nations. 
One  flag  was  reproduced  each  day  and  prizes 
awarded  those  doing  the  best  jobs  of  coloring. 


Weimer's  'Joe  Smith'  Campaign 

Proclamations  by  the  mayor  of  "Joe  Smith, 
American"  Week ;  insertion  of  thousands  of 
pluggers  in  payrolls  at  defense  factories,  and  a 
special  screening  for  officials  of  these  plants 
highlighted  the  "Joe  Smith,  American"  cam- 
paign put  over  by  Fred  Weimer,  Gopher,  Minn. 


Subject  of  Radio  Contest 

"The  most  interesting  thing  that  happened 
to  me  while  'We  Were  Dancing'  "  was  the  sub- 
ject of  a  radio  contest  in  the  "We  Were 
Dancing"  campaign  put  over  by  Nate  Cohen, 
.\pollo,  .Atlantic  City. 


Cartoons  Make  'Dandy'  Blowups 

A  thumbnail  biography  of  George  M.  Cohan, 
depicted  in  a  page  of  cartoons  and  appearing 
in  Young  America,  leading  juvenile  publication, 
has  been  blown  up  into  an  eye-catching  lobby  dis- 
play in  connection  with  the  showing  of  "Yankee 
Doodle  Dandy." 


Sends  Out  Picture  Post  Cards 

A  picture  post  card  signed  "Kathryn,"  was 
sent  to  residents  of  East  Liverpool,  Ohio,  by 
W.  Tallman  in  advance  of  the  showing  of 
"The   Vanishing   Virginian"   at   the  Ceramic. 


Theatre  and  Car  or  Bus  Line 
Tieups  Loom  as  Box-Office  Aid 


Max  30,  1942 


S  H  O  \V      E  X  '  S    TRADE    R  E  \'  I  E 


Page  17 


The  ADVERTISING  CLINIC 


by  Old  Doc  Layout* 


Reaching  the  Book  Readers  With  Film  Appea 

Layouts  Playing  Up  Popular  Novels  Often  Prove  Best  Sellers  for  Theatre  Tickets 


By  comparison  with  the  number  of  people 
wlio  attend  movies,  the  number  of  book  readers, 
even  of  the  outstanding  best  sellers,  are  a  mere 
niinoritA-.  Nevertheless,  the  fact  that  books  do 
get  considerable  publicity  and  their  titles  become 
familiar  to  large  masses  of  people,  makes  it  good 
business  to  play  up  the  book  angle  on  a  large 
number  of  pictures  which  are  released  during 
every  season. 

Then  there's  another  consideration.  If  a 
certain  percentage  of  those  who  are  not  movie- 
going  regulars  have  the  book-reading  liabit. 
there's  a  sure  waj-  to  capture  their  interest  for 
pictures  by  appealing  to  their  interest  in  novels. 
Consequently,  many  times  during  the  year  the- 
atres in  nearly  all  classifications  have  found  it 
profitable  to  headline  the  book  angle  in  news- 
papers and  program  advertising  for  a  feature 
based  on  a  popular  novel. 

Old  Doc,  therefore,  is  giving  you  some 
examples  of  display  which  put  the  spotlight  on 
the  novel  from  which  the  photoplay  was  written. 
You  will  note  that  in  the  display's  for  "Adven- 
tures of  Martin  Eden."  "Kings  Row"  and  ''The 


Spoilers,"  press  book  mats  are  used  in  connec- 
tion with  the  book  illustrations.  Few  indeed 
are  the  press  book  mats  which  do  not  afford 
illustrative  material  that  can  be  re-worked  into 
a  display  of  the  type  we  are  showing  for  head- 
lining the  novel  angle. 

These  same  ideas  can  be  applied  to  lobby 
displays — cutout  standees,  etc. — as  well  as  for 
displays  in  book  store  windows.  This  coopera- 
tion of  book  dealers  or  the  book  department  of 
a  department  store  is  another  angle  which  some- 
times makes  it  good  business  to  give  special 
prominence  to  the  novel  that  is  being  depicted 
in  the  attraction  you  are  selling. 

It  is  worth  noting.  Old  Doc  thinks,  that  a 
book  can  be  the  basis  of  a  display  that  will  be 
different  from  other  competing  ads  in  your 
newspaper  to  the  extent  that  it  is  worth  while 
using  the  design  as  an  attractor  for  your  title, 
star  names,  etc.  This  factor  we  have  attempted 
to  portray  in  the  display  at  lower  right  on  this 
page.  The  liberal  use  of  white  space  and  the 
book  as  a  frame  for  title  and  billing  are  worth 
note. 


Best  seller  novels 
which  are  bought  by 
the  screen  have  a 
pre  -  sold  audience 
value  that  should  be 
capitalized  in  locali- 
ties where  it  is 
known  that  there  is 
a  large  reading  pub- 
lic, for  by  this  means 
many  of  those  non- 
regulars  at  picture 
shows  may  be  turned 
into  regular  patrons 
through  this  approach 
to  their  interest. 


Universal's  current 
version  of  "The  Spoil- 
ers" is  capitalizing 
on  the  reputation  of 
the  old  film  as  well 
as  the  cast  for  the 
new  version.  Never- 
theless, there  may  be 
situations  where  the 
fact  that  "The  Spoil- 
ers" is  based  on  a 
novel  has  value,  be- 
cause it  adds  the  op- 
portunity for  library 
cooperation  as  well 
as  book  store  window 
displays. 


^'Hoak'  Harold 


Page  18 


SHOWMEN'S    TRADE    R  E     I  E  W 


May  30,  1942 


TEXAS  TROUBLE  SHOOTERS  (Mono.) 
Western.  Principals:  Ray  Corrigan,  John 
King,  Max  Terhune,  Julie  Duncan,  Glen 
Strange.  Plot:  A  young  man  on  his  way  to 
a  ranch  left  him  by  his  uncle,  is  attacked  by 
hired  killers  because  of  oil  on  the  property. 
When  the  Ranger  Busters  are  brought  in, 
they  discover  that  the  killers,  believing  the 
young  man  dead,  had  gotten  one  of  their 
henchmen  to  impersonate  him.  Through 
their  activities  the  killers  are  apprehended 
and  the  heir  gets  his  ranch.  Director,  S.  Roy 
Luby. 

GREAT  IMPERSONATION  (Univ.) 
Drama.    Principals:  Ralph  Bellamy,  Evelyn 


Ankers,  Kaaren  Verne,  Henry  Daniels,  Ed- 
ward Norris,  Aubrey  Mather,  Mary  Forbes. 
Plot:  A  German  spy,  the  double  of  a  drunken 
English  wastrel,  disposes  of  the  man  and 
then  goes  to  London  in  his  place.  Every- 
thing seems  to  be  working  fine,  until  a  man 
in  love  with  his  "supposed"  wife;  who  is  also 
a  Nazi  agent;  turns  the  tables  in  his  jealous 
fury  and  exposes  him.  It  turns  out,  however, 
that  he  is  really  the  Englishman  who  had 
been  playing  the  part  of  the  German  to  learn 
the  whole  Nazi  setup.  Director,  John  Rawlins. 

PHANTOM  PLAINSMEN  (Rep.)  West- 
ern. Principals:  Bob  Steele,  Tom  Tyler, 
Rufe  Davis,  Lois  Collier,  Charles  Miller. 
Plot:  A  kindly  old  rancher  who  has  been 
selling,  unknown  to  himself,  horses  to  a 
member  of  the  totalitarian  powers  for  use 
in  their  war  machine,  is  forced  to  continue 
this  practice  when  his  grandson  is  held  cap- 
tive in  the  enemy  country.  The  Mesquiteers, 
when  they  learn  of  this,  organize  themselves 


into  an  "outlaw"  band  and  operate  so  effec- 
tively that  the  horses  cannot  be  shipped;  the 
enemy  agent  disposed  of  and  the  old  ranch- 
er's nephew  is  returned  safe  to  the  United 
States.    Director,  John  English. 

LURE  OF  THE  ISLANDS  (Mono.)  Spy. 
Principals:  Robert  Lowery,  Big  Boy  Wil- 
liams, Margie  Hart,  Ivan  Lebedeff.  Plot: 
Two  F.B.I,  agents  land  on  an  island  dis- 
guised as  shipwrecked  sailors,  in  response 
to  an  urgent  message  from  another  F.B.I, 
man,  who  has  been  killed  in  the  interim. 
It  is  up  to  them  to  discover  that  the  place 
is  a  nest  of  Nazi  spies  and  that  the  agent 
was  killed  because  he  discovered  their  power- 
ful wireless  set.  With  the  natives'  help, 
they  cause  the  transport  plane  with  the  in- 
vading Japanese,  to  crash,  killin~^  all  aboard. 
Director,  Jean  Yarbrough. 

FLYING  TIGERS  (Rep.)  Drama.  Prin- 
cipals: John  Wayne,  John  Carroll,  Anna  Lee, 
Paul  Kelly,  Gordon  Jones,  Edmund  Mac- 
Donald,  Philip  Ahn.  Plot:  An  American 
Volunteer  group,  better  known  as  the  "Flying 
Tigers,"  are  fighting  for  the  Chinese.  In 
their  midst  is  a  headstrong  fellow  who  causes 
them  plenty  of  grief.  He  becomes  a  complete 
outcast  among  his  fellow  fliers,  when  they 
believe  him  responsible  for  the  death  of  a 
few  of  their  cronies.  He  redeems  himself, 
ultimately,  by  plunging  a  plane  headlong  into 
a  Jap  supplj'  train,  bailing  out  in  time  to  save 
his  own  life.   Director,  David  Miller. 

TISH  (MGM)  Drama.  Principals:  Marjorie 
Main,  ZaSu  Pitts,  Aline  MacMahon,  Lee 
Bowman,  Virginia  Grey,  Susan  Peters.  Plot: 
An  eccentric,  kindly  old  spinster  gets  into  a 
mess  when  she  is  blamed  for  a  shortage  in 
the  church  organ  funds.  This  money  was 
taken  by  a  young  lady,  secretly  married, 
who  wanted  to  visit  her  husband  in  an  Air 
Corps  training  school.  After  hearing  that 
her  husband  was  lost  at  sea,  the  young  wife 
dies  giving  birth  to  a  son.  When  the  spinster 
claims  the  child,  she  is  put  into  a  sanitarium 
as  a  mental  case.  The  husband  comes  back 
and  everything  is  straightened  out.  Director, 
S.  Sylvan  Simon. 

PIED  PIPER  (20th-Fox)  Drama.  Prin- 
cipals: Monty  Woolley,  Roddy  McDowall, 
Anne  Baxter.  Plot:  On  a  holiday  at  the  foot 
of  the  French  Alps,  an  aging  Englishman 
finds  himself,  in  spite  of  his  dislike  for  chil- 
dren, the  custodian  of  two  youngsters.  Forced 
to  flee  with  them,  he  suddenly  discovers  that 
he  has  picked  up  another  war  orphan.  Ger- 
man planes  swoop  over  them,  but  they  all 
manage  to  escape  unscathed.  By  the  time 
he  sets  sail  for  England,  he  has  six  young- 
sters, one  of  which  is  the  child  of  a  Major 
who  first  thought  him  a  spy,  and  then  helped 
him  and  the  children  escape.  Director, 
Irving  Pichel. 

PRIDE  OF  THE  YANKEES  (RKO) 
Drama.  Principals:  Gary  Cooper,  Teresa 
Wright,  Babe  Ruth,  Walter  Brennan,  Dan 
Duryea,  Virginia  Gilmore.  Plot:  This  is  the 
story  of  Lou  Gehrig's  life.  Of  the  early 
struggles  of  his  parents,  who  wanted  him 
to  become  an  engineer.  Of  his  treatment  at 
the  hands  of  a  clique  of  snobs  while  attending 
Columbia  University  and  of  his  decision  to 
sign  with  the  Yankees  when  he  needed  mone^' 
for  his  mother's  illness.  His  great  love  for 
the  woman  he  married  and  his  tough  break 
\\-hen  illness  took  him  out  of  tlie  life  he  loved. 
Director,  Sam  Wood. 

ACROSS  THE  PACIFIC  (WB)  Spy.  Prin- 
cipals: Humphrey  Bogart,  Mary  Astor,  Syd- 
ney Greenstreet,  Roland  Got,  Chester  Gan. 
Plot:  Dismissed  from  the  service  by  a  court- 
martial  verdict,  a  Captain  of  the  U.  S.  Army 
decides  to  take  a  boat  to  Yokohama.  On 
board  he  meets  many  interesting  passengers, 
among  whom  is  an  attractive  young  woman 
and  a  sociologist  with  a  Japanese  manservant. 
Before  they  arrive  at  port,  the  captain  has 
discovered  that  the  man  is  a  spy.  Director, 
John  Huston. 


I  wenty-  third  Annual  Convention 

Round  Table  Conference  of  Exhibitors  in  War  Time 

and 

Testimonial  Banquet  to 
COLONEL  HARRY  A.  COLE,  President 
Allied  States  Association  of 
Motion  Picture  Exhibitors,  Inc.,  1939-1941 

M.  A.  ROSENBERG,  National  President,  1942 

AMBASSADOR  HOTEL 

ATLANTIC  CITY,  N.  J. 

}UHE  3,  4  and  5,  7942 

ALLIED  THEATRE  OWNERS  OF  NEW  JERSEY,  Inc. 


Page  20 


S  H  O      M  E  N  '  S    TRADE    R  E  \^  I  E 


May  30.  1942 


5TR  West  Coast  Offices 


10424  Bloomfield  St. 


North  Hollywood,  Calif. 


Telephone,  Sunset  1  -6292 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Astaire-Hay worth  Musical  Nearly  Ready  for  Production/ 
Lewin  Directs'Moon  and  Sixpence^/ Wanger  Honored 


►  Director  William  A.  Seiter  has  been  preparing 
the  new  Columbia  tunefilm,  once  planned  as 
"Carnival  At  Rio,"  now  untitled.  This  will  be 
a  big  picture  with  a  cast  including  Fred  Astaire, 
Rita  Hay  worth  and  Adolphe  Menjou.  Seiter 
tested  Xavier  Cugat  for  a  role  in  addition  to 
leading  his  orchestra.  Jerome  Kern  and  Johnny 
Mercer  wrote  nine  numbers  for  the  picture. 

^Edward  Gross  is  producing  "Hillbilly  Blitz- 
krieg," second  in  the  Monogram  series  of  com- 
edies based  on  the  Snuffy  Smith-Barney  Google 
comic  strip.  Roy  Mack  icill  direct.  Edgar  Ken- 
nedy, Bud  Duncan  and  Cliff'  Xazarro  zvill  play 
principal  roles. 

►  Harry  Sherman  will  start  "Lost  Canyon," 
43rd  for  Boyd  in  the  Hopalong  series,  with  Wil- 
liam Boyd  as  Hopalong  Cassidy.  Les  Selander 
will  direct.  At  the  same  time,  Sherman  has  a 
story  in  work  for  a  picture  with  Richard  Dix 
as  the  star. 

y  Albert  S.  Rogcll  has  been  signed  by  Republic 
to  direct  a  musical,  "Say  It  With  Music," 
■which  has  no  relation  to  the  original  stage  musi- 
cal of  the  same  name.  Albert  Cohen  zcill  pro- 
duce. 

►  Producer-Director  Tim  Wlielan  has  assembled 
a  notable  cast  for  his  forthcoming  RKO  musical, 
"Sweet  and  Hot."  Victor  Mature,  Peter  Lind 
Hayes,  Freddy  Martin,  Les  Brown,  Buddy 
Clark,  Harold  Peary  (The  Great  Gildersleeve) , 
Mapy  Cortes,  Vivian  Blaine  and  Mary  McGuire. 
Shooting  date :  June  1. 

^20th-Fox  zvill  put  "Girl  Trouble"  into  pro- 
duction this  month.  Don  Ameche  and  Joan 
Bennett  are  the  stars,  and  the  cast  includes  Frank 
Craven,  Billie  Burke  and  Helene  Fortescue. 
Harold  Schuster  ivill  direct  and  Robert  Bossier 
produce. 

►  Deanna  Durbin,  Director  Jean  Renoir,  Pro- 
ducer Bruce  Manning  and  his  associate,  Frank- 
Shaw,  have  begun  selection  of  songs  for  the 
star's  next  Universal  picture,  "Call  Ale  Yours." 

►  Warners  are  collecting  plenty  of  cauliflower 
ears  for  their  picture,  "Gentleman  Jim  Corbett," 
starring  Errol  Flynn.  Raoul  JValsh  is  directing 
this  pictur{aatio7t  of  fistic  history,  zvith  Robert 
Buckner  producing.  The  cast  includes  Alexis 
Smith,  Jack  Carson,  Alan  Hale  and  John  Loder, 
in  addition  to  the  crop  of  athletes  and  cauli- 
flozvers  being  assembled. 

►  "The  Talk  of  the  Town"  will  be  released  by 
Columbia  this  summer.  The  George  Stevens 
production-direction  tri-stars  Cary  Grant,  Ronald 
Colman  and  Jean  Arthur.  Miss  Arthur  went 
east  to  cooperate  in  the  pre-release  campaign. 

y  Director  Dave  Miller  zvill  return  to  his  home 
lot  at  MGM  for  his  next  assignment.  Mean- 
while, he's  putting  the  finishing  touches  on  "Fly- 
ing Tigers,"  the  American  Volunteer  Group 
story  which  he  made  for  Republic.  To  make 
the  details  authentic.  Miller  conferred  zvith  a 
former  Chinese  journalist. 

►  Roger  Pryor  and  Gale  Storm  joined  "Slapsy 
Maxie"  Rosenbloom  in  feature  roles  in  "Smart 


Alecks,"  the  next  East  Side  Kids  picture  for 
Alonogram.  Sam  Katzman  and  Jack  Dietz  will 
produce,  with  Barney  Sarecky  as  associate  pro- 
ducer and  Wallace  Fox  as  director. 

►  Rene  Clair,  the  Paramount  director,  used  200 
extras  as  pilgrims  in  the  witch-burning  scene 
from  "I  Married  a  Witch."  Frederic  March 
and  Veronica  Lake  star,  supported  by  Susan 
Hayzmrd,  Robert  Benchley,  Robert  Warwick 
and  others. 

►  Albert  Lewin  of  Loew-Lewin  is  directing 
"Moon  and  Sixpence"  with  George  Sanders, 
Herbert  Marshall,  Doris  Dudley  and  Steve 
Geray.  Since  Maugham's  story  is  a  "great," 
Lewin  has  assumed  a  terrific  job. 

y  20th-Fox  announces  the  purchase  of  a  famous 
Hungarian  play,  "Birthday,"  for  production- 
direction  by  Ernst  Lubitsch.  As  treated  on  the 
screen,  it  zvill  be  a  pictorial  record  of  the  bril- 
liant and  significant  events  in  the  history  of 
Xezv  York  from  1900  to  the  present. 

►  ^^'alter  Wanger,  producer  of  "Eagle  Squad- 
ron" at  Universal,  had  three  awards  given  him 
in  one  day.  His  "Foreign  Correspondent" 
was  voted  the  best  picture  exhibited  in  Sweden 
in  1941  by  the  Stockholm  Student  Film  Club. 
His  "Long  Voyage  Home"  was  voted  the  best 
foreign  picture  of  1941  by  the  Argentine  Acad- 
emy, and  for  his  work  in'  the  same  picture,  he 
received  another  award  in  the  Metropolitan 
Aluseum  in  New  York. 

►  For  the  first  time  since  she  scored  in  "They 
Drive  by  Night"  Ida  Lupino  will  star  in  a  com- 
edy, "The  Horn  Blows  at  Midnight."  Mark 
Hellinger  will  produce. 

►  Columbia's  Technicolor  special  "The  Pioneers" 
is  to  be  filmed  on  Utah  location.  Producer 
Harry  Joe  Brown  and  Director  Charles  Vidor 
plan  to  start  camera  work  early  in  June.  Ran- 
dolph Scott,  Glenn  Ford,  Claire  Trevor  and 
Edgar  Buchanan  head  a  big  cast. 

y  Director  Roy  Del  Ruth  will  revive  three  pre- 
World  War  I  song  hits,  and  zvill  introduce  six 
new  musical  numbers  in  his  as  yet  untitled  new 
musical  zvhich  he  is  preparing  at  MGM.  Story 
of  the  picture  covers  three  generations  of  a 
theatrical  family. 

►  Republic  has  made  a  new  deal  with  Roy 
Rogers.  With  three  years  to  run  on  the  old 
contract,  the  studio  canceled  it,  entered  into  a 
new  one  with  the  western  star  for  seven  years. 

y"Red  River  Riders"  has  been  set  as  the  eighth 
and  last  of  this  season's  "Range  Busters"  series 
for  Monogram.  George  W.  Weeks  produces.  S. 
Roy  Luby  directs. 

►  Richard  Mayberry  drew  the  assignment  as 
assistant  director  to  Herman  Shumlin  on  "Watch 
On  the  Rhine,"  Hal  B.  Wallis  production  for 
Warner  Bros,  in  which  Bette  Davis  and  Paul 
Lukas  will  co-star.  Announcement  of  the  addi- 
tion of  Geraldine  Fitzgerald  to  the  cast  was 
made  this  week.  Miss  Fitzgerald,  whose  latest 
film  is  "The  Gay  Sisters,"  will  have  the  role  of 
Marthe  de  Brancovis. 


Bud  Abbott  and  Lou  Costello  are  up  to  their  old 
tricks  again  in  this  scene  from  their  new  Univer- 
sal comedy,  "Pardon  My  Sarong."  Virginia  Bruce 
stands  aside  as  Abbott  tries  to  throw  Costello 
overboard,  a  heavy  task  to  say  the  least. 

nOLLYWOOD 
STUDIO 
ROriVD-UP 


The  whirr  of  camera  motors  was  accelerated 
this  week  as  ten  new  pictures  got  under  way. 


COLUMBIA 

PARDON  MY  GUARD— Principals:  Charles  Starrett, 
Alma  Carroll,  Xoah  Beery.    Director.  William  Berke. 

STAND  BY  ALL  NETWORKS— Principals :  John 
Beal.  Florence  Rice,  Alan  Baxter.  Director,  Lew 
Landers. 


MGM 

WHITE  CARGO— Principals  Hedy  Lamarr.  Walter 
Pidgeon,  Frank  Morgan.    Director,  Richard  Thorpe. 

EYES  IN  THE  NIGHT— Principals :  Edward  Arnold. 
Ann  Harding,  Donna  Reed,  Reginald  Denny.  Director, 
Fred  Zinneman. 


MONOGRAM 

SMART  ALECKS— Principals:  Leo  Gorcey.  Bobby 
Jordan,  Huntz  Hall.  Gabriel  Dell,  Roger  Pryor,  Gale 
Storm.   Director,  Wallace  Fox. 

HILLBILLY  BLITZKRIEG  —  Principals:  Edgar 
Kennedy,  Bud  Duncan,  Cliff  Nazarro.  Director,  Rov 
Mack. 


RKO-RADIO 

SINGING  GUNS— Principals:  Tim  Holt.  Cliff  Ed- 
wards, Joan  Barclay.    Director,  Lesley  Selander. 

NAME,  AGE  &  OCCUPATION— Principals:  Robert 
Ryan,  Frances  Dee,  Dudley  Digges.  Producer-Director. 
Pare  Lorentz. 


20th  CENTURY-FOX 

GIRL  TROUBLE — Principals  Don  Ameche,  Joan 
Bennett,  Billie  Burke,  Frank  Craven.  Director,  Harold 
Schuster. 


UNIVERSAL 


WHO  DONE  IT?— Principals:  Bud  Abbott,  Lou  Cos- 
tello, William  Gargan.    Director,  Erie  C.  Kenton. 


TITLE  CHANGES 

Fingers  (Col.)  now  Sabotage  Squad 

Little  Tokio  (Fox)  now  Little  Tokio,  U.  S.  A. 


May  SO,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


It's  a 

BIG  PICTURE 


WANDERING 

AROIJXD 
HOLLYWOOD 


At  Harry  Sherman  Productions  we  talked 
with  Glen  Walters,  the  woman  who  plays  pioneer 
roles  and  westerns.  She's  about  six  feet— 
maybe  more — and  has  a  lean  face  that  goes  with 
character.  We  don't  see  her  in  too  many 
pictures,  and  it  set  us  to  thinking  that  she,  like 
any  unusual-appearing  person,  would  be  good 
material  to  build  up.  Stories  that  deal  with 
unusual  characters  are  sure-fire,  like  "Life  With 
Father,"  "Moon  and  Sixpence"  and  others  too 
numerous  to  mention.  Then  why  not  people 
who  would  fit  such  stories  ?  Sssshhhhh.  I  hope 
nobody  heard  me.  I  shouldn't  think  out  loud, 
'cause  I  don't  know  anything  about  the  industry, 
and  the  producers  and  directors  who  are  run- 
ning it,  have  been  doing  so  for  years. 

At  3:30  sharp,  on  the  afternoon  of  May  19, 
they  were  burying  the  dead  on  the  -Paramount 
lot  where  they're  shooting  "Wake  Island."  A 
big  healthy  youngster  came  walking  over  to  the 
set,  in  civvies,  and  asked  us  whether  he  had 
been  buried  yet.  He  zvas  one  of  the  soldiers 
in  the  picture  and  he'd  been  killed,  so  he  zi'cnt 
to  the  dressing  room  and  zvashed  up  while  they 
gave  hivi  a  decent  burial,  zvith  military  honors. 
The  "corpse"  resembled  a  body,  and  z^'as  wrapped 
tightly  and  draped  ivith  an  American  flag.  The 
"survivors"  zvere  all  begrimed  and  exhausted 
from  their  exertions.  Brian  Donlevy  sat  on  the 
side  with  Macdonald  Carey  and  Director  John 
Farroiv  and  passed  cracks  at  some  of  the  boys 
still  on  the  set. 


Abbott  &  Costello  Offer  Prize  Trips 

If  a  plan  submitted  by  Bud  Abbott  and  Lou 
Costello  is  accepted,  the  outstanding  honor 
student  of  Father  Flanagan's  Boys  Home  in 
Boys  Town,  Nebraska,  will  receive  a  trip  to 
Hollywood  as  the  guest  of  the  two  comedians. 
The  offer  includes  a  new  boy  every  six  months, 
and  each  one  will  stay  at  the  home  of  either 
Abbott  or  Costello.  In  order  to  reduce  the  dis- 
appointments of  the  losers,  the  winner  will 
probably  be  selected  by  the  student  body. 


We  couldn't  get  on  the  next  set  because  the 
door  was  closed  and  the  red  light  burning.  That 
meant  they  were  shooting  and  nobody  could 
walk  in,  so  we  moseyed  along.  Our  guide  had 
a  soft  spot  for  the  rooms  they  set  up  for  the 
musical  composers,  and  sighed  lustily  as  he  told 
us  about  the  short  hours  of  the  composers. 


Offer  Bond  for  Suitable  Title 

The  King  Brothers  and  Monogram  pictures 
relinquished  all  claim  to  "Hot  Rubber"  as  the 
title  for  their  picture  based  on  the  present  situa- 
tion arising  out  of  tire  rationing.  They  are 
offering  a  $100  War  Bond  to  readers  of  rubber 
trades  publications  for  a  new  title.  The  picture 
is  already  in  production,  with  Ricardo  Cortez, 
Bill  Henry  and  Rochelle  Hudson  sharing  the 
honors.    Harold  Young  is  directing. 


Actor  Oakie  Sells  Campus  Yarn 

Jack  Oakie's  first  original  writing  effort  has 
been  crowned  with  success :  his  own  studio, 
20th  Century-Fox,  has  purchased  the  comedian's 
campus  yarn,  "The  College  Kid,"  for  an  early 
musical  production. 

Marshall  Uses  Awards  Angle 

Since  Spencer  Tracy,  Katharine  Hepburn 
and  Fay  Bainter  are  all  Academy  award  win- 
ners, Harvey  W.  Marshall,  Strand,  Duluth, 
Minn.,  listed  twenty  pictures  on  a  lobby  board 
during  his  "Woman  of  the  Year"  campaign 
and  asked  his  patrons  to  select  the  films  for 
which  these  players  won  their  awards. 


'Crystal  Ball'  to  Start  Soon 

With  Paulette  Goddard  and  Ray  Milland 
assigned  to  starring  roles,  Paramount  will  soon 
start  shooting  a  romantic  comedy,  "The  Crystal 
Ball,"  adapted  by  \'irginia  A^an  Upp  from  an 
original  story  by  Steven  Vas.  This  will  be  the 
third  appearance  of  Goddard  and  Milland  as  a 
team.  Richard  Blumenthal  will  be  associate 
producer. 


Paramount  Signs  Franchot  Tone 

Franchot  Tone,  one  of  the  screen's  top  ro- 
mantic stars,  has  been  signed  to  a  term  agree- 
ment by  Paramount.  The  deal  calls  for  four 
pictures  in  the  next  two  years,  with  options  for 
more. 


Hedy  in  Sarong  Draws  Visitors 

Director  Richard  Thorpe  had  to  invoke  the 
"No-visitors"  edict  and  assign  three  studio 
policemen  to  enforce  it  at  MGM,  when  the 
attraction  of  Hedy  Lamarr  in  a  sarong,  report- 
ing for  work  in  "White  Cargo,"  drew  scores 
of  visitors,  not  all  outsiders.  This  marked  the 
start  of  filming  of  the  screen  version  of  the 
stage  classic. 


S  tucLia   S  t'io-lli*t<f, 


Beery  Back  From  Vacation 

Wallace  Beery  has  returned  to  MGM  after  a 
short  vacation  to  prepare  for  his  starring  role 
in  "Salute  to  the  Marines"  with  Marjorie  Main. 


SWG,  Producers  Sign  Agreement 

The  Screen  Writers'  Guild  and  the  film  pro- 
ducers have  signed  a  new  seven-year  agreement 
retroactive  to  May  1st,  1942. 


Dear  Mr.  Exhibitor's  Wife: 

How'd  you  like  to  come  with  me  to  Warners?  You 
can  bring  along  a  few  of  your  girl  friends,  if  you'd 
like,  for  I'm  sure  they'll  have  a  nice  time. 

We're  going  on  "The  Hard  Way'  set.  This  is  the 
picture  in  which  Ida  Lupino.  Joan  Leslie  and  Dennis 
Morgan  are  featured.  I  picked  this  particular  set  be- 
cause I  thought  there  might  be  something  about  pic- 
ture-making we'd  like  to  know. 

As  we  enter  the  stage,  tripping  over  cables  and  other 
paraphernalia,  we  see  them  shooting  the  scene  in  which 
Ida  Lupino  is  taking  her  younger  sister,  Joan  Leslie, 
in  a  taxi  to  a  dress  shop,  for  her  first  formal.  I  say 
"taxi"  but  it  really  is  only  a  shell  for  there's  no  front. 
This  is  to  permit  the  camera  to  photograph  the  inside. 
Behind  the  cab  is  a  screen  with  a  motion  picture  scene 
of  automobiles  driving  along  a  street.  This  is  known 
as  a  process  shot,  and  when  the  picture  is  finished,  it 
will  look  as  though  the  taxi  were  part  of  it  all. 

Too  bad  we  didn't  see  Joan  Leslie  in  that  strapless 
evening  gown  she  wears,  but  we  understand  from 
Director  Vincent  Sherman  that  she  fills  it  out  to  per- 
fection. Here's  a  young  lady  who's  scheduled  for 
stardom,  but  still  has  to  go  to  school  on  the  lot  because 
she's  so  young. 

When  the  scene  is  over,  we  decide  to  go  sightseeing. 
On  a  lawn,  in  front  of  one  of  the  buildings,  is  Alexis 
Smith  having  some  stills  taken.  Doesn't  she  look 
scrumptious  in  that  new  string  bathing  suit  she's  wear- 
ing? It's  a  natural  shade  woven  in  a  cable-stitched 
effect  and  consists  of  a  bra  top  and  trunks.  A  long- 
sleeved  string  sweater  matches  the  suit. 

Well,  here  we  are  at  the  exit  ...  so  let's  get  going. 
Our  thanks  to  Mort  Stein,  the  young  man  who  showed 
us  around. 


Good-bye  now 


see  you  next  week. 


Ann  Lewis 


A  colorful  romantic  drama, 
torn  from  the  pages  of  America's 
most  reckless  era— lavish,  excit- 
ing, unforgettable! 


With  a  great  cast,  starring 
JOHN  WAYNE,  fresh  from  his 
triumph  in"Reap  the  Wild  Wind, " 
and  BINNIE  BARNES,  winning 
new  honors  in  the  finest  role  of 
her  career! 


It's  a 

REPUBLIC  PICTURE 


Page  22 


S  H  O  W     E  X  '  S    TRADE    R  E  \'  I  E  W 


May  30,  1942 


AsTOR  Pictures 

KeaeaM4 


FEATURETTE- 3800  ft. 
SCREEN  TIME  40w/wr£ff 


FULL  LOBBY  DISPLAY 


ADVANCE  TRAIURS 
BANNERS  &  40x60 

NATIONAL  SCREEN 


Atlanta — Astor 
Boston — Northeastern 
Buffalo — Pam-0 
Chicago — Special  Attractions 
Cincinnati — Popular 
Cleveland — Imperial 
Dallas — Astor 
Denver — Commercial 
Detroit — Allied 
Kansas  City — Majestic 
Los  Angeles — Majestic 
Milwaukee — Astor 


now/ 


Minneapolis — P.  R.  C. 
New  Haven — S.  Levine 
New  Orleans — Astor 
New   York — Astor- Kerman 
Omaha — Liberty 
Philadelphia — Astor 
Pittsburgh — Crown 
St.   Louis — Variety 
San  Francisco — Astor 
Seattle — Principal 
Washington — Peerless 
Toronto.  Canada — Superior 


New  Soldiers  Are  Tough  (Stirring) 

U.  A.  World  in  Action  No.  4  16  mins. 

Here  is  stirring  action  stuff,  but  in  deadly 
earnest — for  the  reels  show  the  kind  of  warfare 
that  is  being  fought  now — and  the  tough  train- 
ing methods  used  to  develop  men  of  brawn  and 
brains  to  accomplish  the  final  overthrow  of  the 
ener^^^  Included  are  scenes  taken  in  Norway 
during  the  celebrated  Commando  raid  in  which 
British  troops  captured  many  German  officers 
and  enlisted  men;  fired  an  oil  dump  and  razed 
oil  refineries.  There  are  scenes  of  training  m 
Canada,  Britain  and  the  U.  S.,  with  the  kind 
of  drills  and  preparations  which  are  making 
our  troops  the  best-equipped  fighting  men  the 
world  has  seen. 


ing  plane  and  one  of  their  number,  engaged  in 
executing  the  plan  of  destruction,  bails  out.  As 
the  plane  crashes.  Ace,  believing  that  Eddie  is 
still  one  of  its  passengers,  braves  the  flames 
and  is  inside  the  fiercely  burning  plane  when 
the  time  bomb,  set  by  the  gang,  explodes. 
Lionell  Atwill  is  cast  as  the  leader  of  the 
saboteurs  and  has  a  well  picked  and  convincing 
looking  band  of  terrorists  at  his  command.  His 
hideout  is  an  apparently  innocent  farm,  equipped 
with  an  amazing  array  of  intricate  devices  and 
electric-eye  operated  openings  that  are  a  revela- 
tion even  in  this  type  of  film  narrative.  Ray 
Tavlor  and  Lew  Collins  co-directed. 


Call  of  the  Sea 


(Fair) 


Junior  "G"  Men  of  the  Air  (Exciting) 

Universal  Serial — 12  Chapters 

1st  Chapter  261^  mins.,  others  20  mins. 

The  Dead  End  Kids  and  the  Little  Tough 
Guys  get  together  in  this  to  circumvent  the 
operations  of  a  band  of  fifth  columnists.  The 
period  covered  in  the  first  three  chapters  is 
immediately  before  Pearl  Harbor  and  the  lead- 
ers of  the  sabotage  group  are  pictured  as 
Americanized  Japs.  Ace  (Billy  Halop),  leader 
of  the  kids  and  recent  winner  of  a  Junior  Air 
Race,  is  walking  along  a  highway;  he  is  al- 
most run  down  by  a  car  driven  by  one  of  the 
villains.  Obeying  the  tough  guy  code,  he  re- 
fuses to  assist  the  police  in  running  down  the 
gang.  But  they  decide  that  his  recognition  of 
one  of  their  members  endangers  them.  Kidnapped 
and  placed  in  an  airplane  with  one  of  the  gang. 
Ace  manages  to  escape  when  the  plane  crashes 
in  front  of  a  speeding  express  train.  The 
saboteurs  find  out  about  an  airplane  muffler 
that  his  brother  Eddie  (Gene  Reynolds)  had 
invented.  When  the  model  is  lost  in  the  plane 
crash  the  leader  determines  on  kidnapping  Eddie 
and  making  him  build  another  in  the  shop  at 
the  hideout.  Eddie  is  captured  but  one  of  the 
kids  witness  the  deed  and  the  bunch,  joined  by 
Jerry  (Frank  Albertson)  of  the  Junior  "G" 
Men,  start  in  pursuit.  In  the  meantime  the 
sabotage  gang,  having  landed  Eddie  at  the 
hideout  decide  on  destruction  of  the  incriminat- 


Univ.  (6363)  Variety  Views  No.  2      9  mins. 

A  journey  with  the  people  who  catch  and 
prepare,  for  ultimate  consumption,  the  tid  bits 
from  the  briny  deep  we  order  in  restaurants 
under  the  name  of  fillets — and  just  about  as 
lacking  in  thrills  or  excitement  as  the  deceased 
specimens  of  the  finney  tribe.  Just  a  tepid 
chronicle  of  the  less  adventurous  happenings  in 
the  lives  of  the  "men  who  go  down  to  the  sea 
in  ships" — but  not  in  this  film. 


Surprised  Parties 


(Average) 


MGM  (C397)  Our  Gang  Comedy  No.  7 

11  mins. 

The  gang  got  to  feeling  sorry  for  Froggy, 
who  was  born  on  Feb.  29th  and  only  has  a  birth- 
day every  four  years,  and  arrange  for  a  surprise 
party.  When  he  is  not  taken  into  their  con- 
fidence he  becomes  suspicious  and  sneaks  into 
the  club  rooms  to  fix  all  of  the  games  so  they 
will  embarrass  those  who  participate.  He 
crashes  the  party  disguised  as  a  girl  and,  when 
he  finds  that  all  the  festivities  were  arranged 
for  him,  becomes  so  contrite  that  he  takes  an 
awful  beating  undoing  the  traps  he  had  set  for 
the  others.  E.  Cahn  directed. 


Note:  On  your  STR  Booking  Calendar,  Father's 
Day  is  erroneously  designated  as  June  14.  The  cor- 
rect day  this  year  is  Sunday,  June  21. 


.  .  NEWSREEL    SYNOPSES  .  . 


^Released  Saturday,  May  30) 

MOVIETONE  (Vol.  24,  No.  76) — Mexico  demon- 
strates against  Axis;  Salvage  work  on  Normandie; 
British  aircraft  carrier  on  the  job;  Soldiers  spell  out 
"Buy  War  Bonds"  message;  Motorists  warned  to  save 
tires;  Women  rush  to  join  WAAC;  Railway  workers 
in  England;  High  flying  test  in  Texas;  Marine  para- 
troops; Navy  boxing  at  San  Diego;  Girl  tumbling  teams. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  274)— Mexico 
demonstrates  against  Axis;  Navy  salvaging  liner  Nor- 
mandie; Aircraft  carrier  Illustrious  back  in  action; 
Motorists  warned  to  save  tires;  Marine  paratroops; 
High  flying  test  in  Texas;  Soldiers  spell  out  "Buy  War 
Bonds"  message;  Women  rush  to  join  WAAC. 

PARAMOUNT  (No.  79) — Navy  salvaging  liner  Nor- 
mandie; Dust  Bowl  farmers  celebrate  abundant  crops; 
Mexico  demonstrates  against  Axis;  Soldiers  spell  out 
"Buy  War  Bonds"  message;  Chilean  ship  brings  nitrate 
to  U.  S.;  High  flying  test  in  Texas;  Motorists  warned 
to  save  tires;  Rubber  factories  turn  to  diminishing 
stocks  of  used  auto  tires. 

PATHE  (Vol.  13,  No.  79) — Navy  salvaging  liner 
Normandie;  Women  rush  to  join  WAAC;  Motorists 
warned  to  save  tires;  Marine  paratroops;  Mexico 
demonstrates  against  Axis;  High  flying  test  in  Texas; 
VMI  cadets  graduate;  Champion  cow  gives  70  qts. 
of  milk  in  one  day. 

UNIVERSAL  (Vol.  15,  No.  88) — Motorists  are  warned 
to  conserve  tires;  Women  rush  to  join  WAAC  in  New 
York;  Chilean  ship  arrives  at  San  Francisco  with  nitrate 
for  U.  S.;  Navy  salvaging  liner  Normandie;  British 
aircraft  carrier  Illustrious  goes  back  into  action ;  Mexico 
demonstrates  against  Axis;  Champion  cow  gives  70  qts. 
of  milk  in  one  day;  College  students  pick  strawberries; 
Marine  paratroops  in  mass  jump;  Soldiers  spell  out 
•  Buy  War  Bonds"  message  at  Ft.  Bragg,  N.  C. 


(Released  Wednesday,  May  27) 

MOVIETONE  (Vol.  24,  No.  IS)— 27  ships  launched 
in  single  day;  President  Quezon  pledges  fealty  of 
Philippines;  Floods  in  Pennsylvania;  Fire  razes  lumber 
yard  (except  Boston  and  New  Haven) ;  WAAC  uni- 
forms shown ;  Chimpanzees  feature  all-animal  circus  at 
St.  Louis;  R.A.F.  fighter  planes  attack  Nazis  in  Chan- 
nel sweep;  Harvard  oarsmen  triumph  over  Yale  (Bos- 
ton and  New  Haven  only). 

NEWS  OF  THE  DAY  (Vol.  13,  No.  273)— 27  ships 
launched  in  single  day;  United  Nations  air  experts 
hold  war  council  in  Canada;  Spitfires  blast  Nazi 
planes  in  R.A.F.  raids;  Floods  in  Pennsylvania;  Chim- 
panzees feature  all-animal  circus  at  St.  Louis;  Interna- 
tional soccer  match. 

PARAMOUNT  (No.  78)— United  Nations  air  ex- 
perts hold  war  council  in  Canada;  R.A.F.  fighter 
planes  attack  Nazis  in  Channel  sweep;  Floods  in 
Pennsylvania;  Mexicans  demonstrate  against  Axis; 
WAAC  uniforms  shown;  Maritime  day  celebrations; 
27  ships  launched  in  single  day;  Chimpanzees  feature 
all-animal  circus  at  St.  Louis. 

PATHE  (Vol.  13,  No.  78) — 27  ships  launched  in  sin- 
gle day;  R.A.F.  fighter  planes  attack  Nazis  in  Channel 
sweep;  United  Nations  hold  Air  Training  Conference 
in  Canada;  President  Quezon  of  Philippines  urges 
unity;  Soldiers  of  Guatemala's  "West  Point"  reviewed; 
WAAC  uniforms  shown;  Army  tests  new  flame-throw- 
ers; Chimpanzees  feature  all-animal  circus  at  St.  Louis. 

UNIVERSAL  (Vol.  15,  No.  87)— 27  ships  launched 
in  single  day;  Floods  in  Pennsylvania;  Peruvian  presi- 
dent visits  tank  plant ;  Alsab  wins  Withers  Mile  at 
Belmont  Park,  L.  I. ;  Soldiers  of  Guatemala's  "West 
Point"  reviewed ;  United  Nations  hold  Air  Training 
Conference  in  Canada ;  Chimpanzees  feature  all-animal 
circus  at  St.  Louis. 


iMav  30.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


ASTOR  PICTURES 


Mins. 

Bat  Whispers  (My-D)  C.   Morris-U.   Merkel   86.. 

Cock  of  the  Air  (C)  Chester  Morris    7!.. 

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70.. 

Fangs  of  the  Wild  Bin  Tin  Tin,  Jr  60.. 

Hell's  Angels  (D)  Lyon-Harlow-Hall   100.. 

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck-Robt.  Young  70.. 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . . .Claudette  Colbert    80.. 

Keep  'em  Laughing  Jack  Benny   72.. 

Let  'Em  Have  It  (G)  Bruce  Cabot-Virginia  Bruce  70.. 

Our  Girl  Shirley  Shirley  Temple   40.. 

Palooka  (C)   Stuart   Erwin-Lune   Velez  70.. 

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak  88.. 

Sky  Devils  (C-D)  Spencer  Tracy    88.. 

Titans  of  the  Deep  Beebe  and  Barton  45.. 

COLUMBIA  Current  1940-41 

2ni4  Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake. 

2023  Ellery  Queen  and  the 

Perfect  Crime  (My)A  Ralph  Bellamy-Margaret  Lindsay...  63. 

2001  Here  Comes  Mr.  Jordan(FA)A.Robt.   Montgomery-Rita  Johnson  93. 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally   Eilers- Donald   Woods   70. 

2039  Officer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett   60. 

2003  Our  Wife   'C)F  Ruth  Hussey-Melvyn  Douglas   93. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty   58. 

2216  Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith   62. 

2207  Thunder  Over  the  Prairie  (W)  F.Charles  Starrett- Eileen  O'Hearn   60. 

2017  Tillie  the  Toiler  (OF  Kay  Harris- William  Tracy   67. 

2042  Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden   62. 

2004  You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88, 

Current  1941-42 

3013  Adventuresof  Martin  Eden(D)  A.Glenn  Ford-Claire  Trevor   87. 

3029  Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane   67. 

3003  Bedtime  Story  (OA  Loretta  Young-Fredric  March   85. 

3041  Blonde  From  Singapore(CD) A . Florence  Rice-Leif  Erickson   67. 

3017  Blondie  Goes  to  College  (OF. Penny  Singleton-Arthur  Lake  74.. 

3018  Blondie's  Blessed  Event  (C)F. Penny  Singleton-Arthur  Lake   69. 

3212  Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58. 

3035  Cadets  on  Parade  (D)  Freddie  Bartholnmew-Jimmy  Lydon.  63. 

3025  Canal  Zone   (D)F  Chester  Morris-John  Hubbard  79. 

3031  Close  Call  for  Ellery 

Queen  (My)F   William  Gargan-Margaret  Lindsay..  67. 

302S  Confessions  of  Boston 

Blackie  (My)F   Chester  Morris-Harriet  Hilliard  65. 

3032  Desperate  Chance  for  Ellery 

Queen  (My)   Wm.  Gargan-Margaret  Lindsay  70. 

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 

3214  Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter   61. 

3205  Down  Rio  Grande  Way  (W)F. Charles  Starrett-Russell  Hayden  58. 

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay...  68. 

3015  Go  West,  Young  Lady(WMC)  F  .  Penny  Singleton-Glenn  Ford   71. 

3023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise   65. 

3039  Harvard  Here  I  Come  (OF...Maxie  Rosenbloom-Arline  Judge   65. 

3037  Hello  Annapolis  (D)  Jean   Parker-Tom   Brown   62. 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett   72. 

3101  Invaders,  The  (D)F  Leslie  Howard-Laurence  Olivier  104. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63. 

3009  Ladies  in  Retirement  (D)A...lda    Lupino-Louis    Hayward   91. 

3007  Lady  Is  Willing  (CD) A  Marlene    Dietrich- Fred    MacMurray.  91. 

3204  Lawless  Plainsman  (W)  Charles  Starrett-Russell  Hayden ....  59 . 

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

3034  Man  Who  Returned  to  Life  (D)AJohn  Howard-Lucille  Fairbanks   60. 


Rel. 
Date 


Issue  of 

 Reissued 

....  Reissued 
....  Reissued 
.  New  Release 
....  Reissued 
 Reissued 


. . . .  Reissued 

. . . .  Reissued 

 Reissued 

 Reissued 

. .  .Cavalcade 

 Reissued 

. . . .  Reissued 

 Reissued 

. . .  .  Reissued 


76.. 7/17/41  ....b7/5/41 


8/14/41 
8/21/41 

6/30/41 
7/24/41 
8/28/41 
9/18/41 
7/15/41 
7/30/41 
8/7/41  . 
7/10/41 
9/25/41 

2/26/42 
4/2/42  . 
12/25/41 
10/18/41 
1/15/42 
4/9/42  . 
2/12/42 
1/22/42 
3/19/42 

1/29/42 


3014  Meet  the  Stewarts   (C)  William    Holden-Frances    Dee   73. 

3005  Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger  90. 

3040  Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly   63. 

3213  North  of  the  Rockies  (W)F...Bill  Elliott-Tex  Ritter   60. 

3042  Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  60. 

3202  Riders  of  the  Badlands  (W)F. Charles  Starrett-Russell  Hayden  57. 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden  59. 

3026  Secrets  of  the  Lone  Wolf  (My)  F  .Warren  William    66. 

3021  Shut  My  Big  Mouth  (C)F  Joe  E.  Brown-Adele  Mara  71. 

3022  Sing  for  Your  Supper  (DM)F.Jinx  Falkenbiirg-"Buddy"  Rogers..  68. 
3036  Stork  Pays  Off  (C)F  Maxie  Rosenbloom-Rochelle  Hudson.  68. 

3027  Sweetheart  of  the  Fleet  (C)...Joan  Davis-Jinx  Falkenburg   65. 

3008  Texas  (D)F   William  Holden-Glenn  Ford  92. 

3016  Three  Girls  About  Town(CD)  A  Joan  Blondell-John  Howard  73. 

3033  Tramp,  Tramp,  Tramp  (C)  F  ...  Florence  Rice-Bruce  Bennett  68. 

3020  Two  Latins  From  .  ... 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury   66. 

3010  Two  Yanks  in  Trinidad  (C)A..Pat  O'Brien-Brian   Donlevy  84. 

3203  West  of  Tombstone  (W)F  Charles  Starrett-Russell  Hayden   ^9. 

3011  Wife  Takes  a  Flyer  (F)F  J.  Bennett-F.  Tone  «B 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck-Henry  Fonda   97. 

Coming  1941-42 

Atlantic  Convoy   John  Beal-Virginia  Field  

Bad  Men  of  the  Hills  Charles  Starrett-Russell  Hayden  

Blondie  for  Victory  Penny   Singleton-Arthur  Lake   

Ellery  Queen  Across  the  . 

Atlantic   William  Gargan-Margaret  Lindsay  

Flight  Lieutenant   Pat  O'Brien-Glenn  Ford  

(Former  title  "He's  My  Old  Man") 

Lone  Wolf  in  Scotland 

Yard  (My)   Warren  William-Eric  Blorc  

Lucky  Legs   linx  Falkenburg-Russell  Hayden  

Man's  World  (D)  M.  Chapman-W.  Wright  

My  Sister  Eileen  Rosalind  Russell-Brian  Aherne  

Overland  to   Deadwood  Charles   Starrett-Russell  Hayden  

Parachute  Nurse  (D)  Marouerite  Chapman-Kay  Harris  

Pardon  My  Guard  Charles    Starrett- Alma  Carroll  

Prairie  Gunsmoke  (W)  Bill    Elliott-Tex  Ritter  

3206  Riders  of  the  Northland  Charles  Starrett-Russell  Hayden   58. 

Sabotage  Squad   Kay  Harris-Bruce  Bennett  

(Former  title  "Fingers") 

Shotgun  Guard   Charles  Starrett-Jimmv  Davis  

Stand  By  All  Networks  John  Beal-Florence  Rice  

Submarine  Raider  (D)  John  Howard-Marguerite  Chapman  

Talk  of  the  Town  (D)  Gary  Grant-Jean  Arthur  

(Former  title  "Three's  a  Crowd") 

They  All   Kissed  the  Bride... Joan  Crawford- Melvyn  Douglas  

(Former  title  "He  Kissed  the  Bride") 
Vengeance  of  the  West  (W)...Bill  Elliott-Tex  Ritter  

MGM  Current  1940-41 

141  Barnacle  Bill  (CD)F  Wallace  Beery-Vlrglnla  Weldler   92. 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson-Walter  Pldgeon(Tech.)  98. 

145  Or.Kildare'sWeddingDay(D)F.Lew  Ayres-Lionel  Barrymore  82. 

146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickey  Rooney-Judy  Garland  100. 

143  Ringside  Maisie  (CO)F  Ann  Sothern-George  Murphy  96. 

142  Stars  Look  Down  (D)  M.  Lockwood- Michael  Redgrave  98. 

140  They  Met  in  Bombay  (D)A... Clark   Gahle-Rosalind   Russell  92. 

148  When  Ladies  Meet  (SC)A  Joan  Crawford- Rob't  Taylor  105. 

"47  Whistling  in  the  Dark(MyC)F.Skelton-Rutherford   78. 

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117. 

226  Born  to  Sing  (DM)  Ray  McDonald-Virginia  Weldler  81. 

220  Bugle  Sounds  (D)F  Wallace  Beery- Marjorie  Main  101. 


5/14 '42  . 
4/23/42  . 

11/18/41 
11/27/41 
9/11/41  . 
12/18/41 
4/23/42  . 
12/11/41 
4/15/42  . 
8/14/41  . 
9/18/41  . 
2/12/42  . 
3/12/42  , 
1/1/42  .. 
2/5/42  .. 
5/28/42  . 
11/20/41 
9/4/41  .. 
4/2/42  .. 
5/14/42 
12/18/41 
10/16/41 
11/13/41 
11/13/41 
.2/19/42  . 
,12/4/41  . 
,11/6/41  . 
.5/21/42 
10/9/41  . 
10/23/41 
3/12/42 

,10/2/41  , 
3/26/42 
1/15/42  , 
4/30/42 
.10/30/41 


. .b7/l2/4l 
. . .b8/2/41 

. .b6/28/4l 
. .b7/19/4l 
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,7/4/41  , 

,7/25/41 

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.8/15/41 
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,8/8/41  , 

.Jan.  .. 
.Mar.  . 
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MGM  Current  1941-42  Mins. 

208  Chocolate  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  102. 

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rooney-Lewis  Stone  93. 

213  Design  for  Scandal  (CD)A  Rosalind  Russell- Walter  Pidgeon...  84. 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73. 

201  Dr.  Jekyll  and  Mr.  Hyde(D)A. Spencer  Tracy-lngrid  Bergman  127. 

217  Dr.   Kildare's  Victory  (D)....Lew  Ayres-Lionel  Barrymore  82. 

207  Feminine  Touch   (C)A  Rosalind  Russell-Don  Ameche  93. 

232  Fingers  at  the  Window(My)A.Lew  Ayres-Laraine  Day   80. 

237  Grand  Central  Murder  (My)F..Van  Heflin-Virginia  Grey  72. 

212  H.  M.  Pulham.  Esq.  (D)A  Hedy  Lamarr-Robert  Young  120. 

204  Honky-Tonk    (CD)F  Clark  Gable- Lana  Turner  105. 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63. 

218  Johnny  Eager  (G)A  Lana  Turner-Robert   Taylor  107. 

215  Kathleen   (D)F  Shirley  Temple-Herbert  Marshall. ..  84. 

230  Kid  Glove  Killer  (D)F  Marsha  Hunt-Van  Heflin   74. 

202  Lady  Be  Good  (CM)F  Eleanor  Powell -Ann  Sothern  112. 

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young  81. 

219  Mr.  and  Mrs.  North  (MyC)  F . .  Gracie  Allen-William  Post,  Jr   67. 

231  Mokey  (D)F   D.    Dailey-Donna   Reed   88. 

227  Nazi   Agent   (Spy)A  Conrad  Veidt-Ann  Ayars   82. 

(Reviewed  as  "Salute  to  Courage") 

233  Rio  Rita  (CM)F  Abbott  &  Costello   92. 

210  ShadowoftheThin  Man(CMy)F. William  Powell- Myrna  Ley  97. 

235  Ship  Ahoy  (CM)F  Eleanor  Powell-Red  Skelton  95. 

206  Smilin'  Through  (Tech.)  (D)  F  .J.  MacDonald-Brian  Aherne  100. 

234  Sunday  Punch  (CD)F  Jean  Rogers-William  Lundigan  76. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81. 

228  This  Time  For  Keeps  (C)  F ...  Robert  Sterling-Ann  Rutherford  73. 

236  Tortilla  Flat  (C)  Tracy-Garfield-Lamarr-Tamiroff   105. 

211  Two  Faced  Woman  (C)A  Garbo-Melvyn    Douglas   94. 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94. 

223  Vanishing  Virginian  (CD)  K.    Grayson-F.   Morgan  101. 

225  We  Were  Dancing  (SC)A  Norma  Shearer- Melvyn  Douglas  94. 

222  Woman  of  the  Year  (CD)A. .  .Spencer  Tracy- Katharine  Hepburn. .  1 12. 

224  Yank  on  the  Burma  Read(D)F.L.  Day-B.   Nelson-K.  Luke  65. 

Coming  1941-42 

Apache  Trail  (W)  William  Lundigan-Donna  Reed  a5/l6/42 

Cairo   Jeanette  MacDonald-Robt.  Young  

Calling  Dr.  Gillespie  (D)  Philips  Dorn-Lionel  Barrymore  a3/2l/42 

(Former  title  "Born  to  Be  Bad") 
Crossroads  (CD)   William  Powell- Hedy  Lamarr  a3/28/42 

(Former  title  "Till  You  Return") 

Eyes  in  the   Night  Edward  Arnold-Ann  Harding  

For  Me  and  My  Gal  Judy  Garland-George  Murphy  

241  Her  Cardboard   Lover   (C).... Norma  Shearer- Robert  Taylor   93.. June   a2/21/42 

238  1  Married  An  Angel  (M)  Jeanette  MacDonald- Nelson  Eddy...  84.  .June   b5/23/42 

Jackass  Mail  (C)  Wallace  Beery- Marjorie  Main  a5/9/42 

240  Maisie  Gets  Her  Man  (CD)  , Ann    Sothern-Red    Skelton  85.  .June   a3/28/42 

(Former  title  "Get  Rich  Quick  Maisie") 

Mrs.  Miniver  (D)  Greer  Garson-Walter  Pidgeon  132  b5/l6/42 

Once  Upon  a  Thursday  (C)... Marsha  Hunt-Barry  Nelson  66  b5/23/42 

Ox  Train   Dean  Jagger-Donald  Meek  

239  Pacific    Rendezvous    (D)  Lee  Bowman-Jean   Rogers   76.. June   b5/23/42 

Panama   Hattie    (CM)  Ann  Sothern-Wm.  Lundigan  a8/30'4l 

Pierre  of  the  Plains  John  Carroll-Ruth  Hussey   66  a5/2/42 

Random  Harvest   Greer  Garson-Ronald  Colman  

Red  Light  (CD)  Clark   Gablc-Lana  Turner  a3/28/42 

(Former  title  "Somewhere  I'll  Find  You") 

242  Tarzan's  New  York 

Adventure  (D)A   J.  Weismuller-M.  O'Sullivan   71. June   b4/l8/42 

Tish   Marjorie  Main-ZaSu  Pitts  

Tulip  Time   Van   Heflin- Kathryn  Grayson  a5/16/42 

(Former  title  "Seven  Girls") 

War  Against  Mrs.  Hadley  Eaward  Arnold-Fay  Bainter  

White  Cargo   Hedy    Lamarr- Walter  Pidgeon  

Yank  at  Eton  Mickey  Rooney- Edmund  Gwenn  a5/2/42 

MONOGRAM  Current  1940-41 

Bowery  Blitzkrieg  (D)F  Gorcy-Jordan-Hall    61. .8/1/41   b8/2/4l 

Deadly  Game  (Sny)^F  Chas.  Farrel-June  Lang  63.. 8/8/41   b8/9/4l 


Rel.  St* 
Date  Issue  of 

.Nov  bl0/l8/4l 

.Mar  b2/l4/42 

.Dec  bM/l5/4l 

.Sept  b8/2/4l 

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.Oct  b9/20/4l 

.Apr  b3/l4/42 

May   b4/25/42 

.Dec  bM/l5/4l 

.Oct  b9/20/4l 

.Feb  bl/IO/42 

.Jan  bl2/13/4l 

.Dec  bll/l5/4l 

.Apr  b3/l4/42 

.Sept  b7/ 19/41 

.Oct  b9/l3/4l 

.Jan  bl2/20/4l 

.Apr  b3/28/42 

.Mar  bl/24/42 

.Apr  b3/ 14/42 

.Nov  b  1 0/25/4 1 

.May   b4/l8/42 

.Oct  ,^4i9/l3/4l 

.May   b4/l8/42 

.Dec  bll/l5/4l 

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.May   b4/25/42 

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Driftin'    Kid    (W)F  Tom  Keene-Betty  Miles   55.. 9/26/41 

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  8/8/41  . 

Father  Steps  Out  (D)F  Frank  Albertson-Jed  Prouty  63.. 7/19/41  . 

Fugitive  Valley  (W)F  Corrigan- King-Terhune    60.. 7/30/41  . 

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  10/31/41 

Wanderers  of  the  Desert  (W)..Tom  Keene-Betty  Miles  6/25/41 

Current  1941-42 

Arizona  Bound  (W)F  Buck  Jones-Tim  McCoy   57.. 7/19/41  . 

Arizona  Roundup  (W)  Tom    Keene  3/13/42 

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58..  1/30/42  . 

Black  Dragons  (My)A  Bela  Lugosi-Joan  Barclay   63.. 3/6/42   b3/7/42 

Boothill  Bandits  Range  Busters   4/24/42  . 

Borrowed   Hero  {D)F  Florence  Rise-Alan  Baxter  65..  12/5/41  . 

Continental  Express  (D)A  Rex   Harrison- Valerie   Hobson  61. .4/1/42  .. 

Corpse  Vanishes  (H)  Bela  Lugosi-Joan  Barclay   64.. 5/8/42  ., 

Double  Trouble  (C)F  Harry  Langdon-Charles  Rogers  64..  1 1/21/41 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. .12/26/41 

Freckles  Comes  Home  (G)  Johnny  Downs-Gail  Storm  1/2/42  ., 

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh  63.  .9/5/41  .. 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy   65.. 3/27/42  . 

Gunman  From  Bodie  (W)F...Buck  Jones-Tim  McCoy  62. .9/19/41  . 

I  Killed  That  Man  (My)A  Ricardo  Cortez-Joan  Woodbury  70. .11/14/41 

Klondike  Fury  (D)A  Edmund  Lowe-Lucille  Fairbanks        68.. 3/20/42  . 

Law  of  the  Jungle  (Spy)  Arline  Judge-John   King  2/6/42  ., 

Let's  Get  Tough   (CD)  Leo  Gorcey-Huntz  Hall   62.. 5/29/42  , 

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jackie  Moran  62.. 9/12/41  . 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  12/5/41 

Man  From  Headquarters  (G)A. Frank  Albertson-Joan  Woodbury         63..  1/23/42 

Man  With  Two  Lives  (D)  A. ..  .Edward  Norris-John  Arden   65. 

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath  72. 

Mr.  Wise  Guy  (CD)F  East  Side   Kids  70. 

Private  Snuffy  Smith  (CD)F..Bud  Duncan-Edgar  Kennedy  67. 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard  Cromwell-Mary   Ruth  57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Rock  River  Renegades  (W)... Range  Busters  2/27/42 

Saddle  Mountain  Roundup(W) .  Range  Busters  8/29/41 

She's  in  the  Army  Veda  Ann  Borg-Marie  Wilson  5/15/42 

So's  Your  Aunt  Emma  (CD)F. Roger  Pryor-ZaSu  Pitts   62.. 4/17/42 

Spooks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63.. 10/24/41 

Stolen  Paradise  (D)A  Leon  Janney-Eleanor  Hunt  80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)F  Range  Busters   72. 

Tonto  Basin  Outlaws  (W)F... Range  Busters   63. 

Top  Sergeant  Mulligan  (OF. .Nat  Pendleton-Carol  Hughes  69. 

Tower  of  Terror  (Spy)  Movita- Wilfred  Lawson  4/1/42 

Underground   Rustlers   (W)F.. Range  Busters   56..  11/21/41 

Western  Mail  (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  2/13/42  , 

Where  Trails  End  (W)  Tom  Keene-Joan  Curtis  5/1/42  . 

Zis  Boom  Bah   {DM)F  Peter  Lind  Hayes-Grace  Hayes   62. .11/7/41  . 

Coming  1941-42 

Army  Bride   John  Beal-Wanda  McKay  a4/25/42 

(Former  title  "Do  Not  Disturb") 

Down  Texas  Way  (W)  Buck  Jones-Tim  McCoy  a5/2/42 

Hillbilly  Blitzkrieg   Edgar   Kennedy-Bud  Duncan  

Hot  Rubber   Rochelle  Hudson-Ricardo  Cortez  6/26/42   

Lure  of  the  Islands  Margie  Hart   7/3/42   

Riders  of  the  West  (W)  Buck    Jones-Tim    McCoy  7/17/42   

Smart  Alecks   Leo   Gorcey- Roger  Pryor  

Texas  Trouble  Shooters  Ray  Corrigan-John  King  6/12/42   

Three  Wise  Brides  (CD)  Nova  Pilbeam-Basil  Sydney  a4/18/42 


.3/13/42 
.1/21 /42 
.2/20/42 
.1/16/42 

.12/19/41 
. I /9/42 


10/31/41 

.1/9/42  . 
. 10/10/41 
10/17/41 


.b9/27/4l 
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.b7/26/4l 
.32/21/42 
.b2/2l/42 


. .bl2/8/4l 
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. .b4/l8/42 
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.  .3I/I7/4'' 

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ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  24 


S  H  O  E  N  '  S    TRADE    R  E  \'  I  E  W 


May  20,  1942 


PARAMOUNT 


Current  1940-41 


Mins 

4038  Aloma  of  the  South  Seas  (D)  F.Dorothy  Lamour-Jon  Hall  (Tech.)..  77. 

4032  Caught  in  the  Draft  (C)F  Bob  Hope-Dorothy  Lamour  81. 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parlier  70. 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor  66. 

4035  Kiss  the  Boys  Goodbye(CIVI) F. D.  Ameche-M.  Martin-O.  Levant...  85. 

4029  One  Night  in  Lisbon  (OA  Madeleine  Carroll-Fred  MacMurray.  95. 

4031  Parson  of  Panamint  (D)F  Charles  Ruggles-Ellen  Drew  84. 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91. 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  62. 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78. 

4036  World  Premiere   (OA  John  Barrymore- Frances  Farmer....  70. 


Current  1941-42 


Block 
No. 

2  Among  the  Living  (H)A  Albert   Dekker-Susan   Hayward   68. 

3  Bahama  Passage  (Tech.)  (D)A. Madeleine  Carroll-Stirling  Hayden..  81. 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84. 

1  Buy  Me  That  Town  (C)A  Lloyd   Nolan-Constance   Moore  70. 

4  Fleet's   In   (M)F  Dorothy  Lamour- William   Holden...  92. 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68. 

2  Glamour  Boy  (OF  Susanna   Foster-Jackie  Cooper  80. 

5  Great  Man's  Lady  (D)A  Barbara  Stanwyck-Joel  McCrea  91. 

I  Henry  Aldrich 

for  President  (C)F  Jimmy    Lydon-Cnarles    Smith   70. 

I  Hold  Back  the  Dawn  (D)F...Chas.  Boyer-Olivia  de  Havilland  115. 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard-Ray  Milland   77. 

Louisiana  Purchase  (MC)  Bob  Hope-Victor  Moore  (Tech.)....  98. 

3  Mr.  Bug  Goes  to  Town  (FA)F.Tech.  Cartoon   Feature  78. 

5  My  Favorite  Blonde  (OA  Bob  Hope-Madeleine  Carroll  78. 

1  New  York  Town   (CD)A  Mary   Martin-Fred   MacMurray  75. 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Robt.  Preston  79. 

3  No  Hands  on  the  Clock(My)  F.Chester  Morris-Jean  Parker  75. 

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90. 

W-l  Outlaws  of  the  Desert  (W)F..Wm.   Boyd-Brad   King   66. 

3  Pacific  Blackout  (D)F  Robert  Preston-Martha  O'Driscoll..  76. 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.) ..  124. 

4  Remarkable   Andrew    (C)F  William  Holden-Brian  Donlevy  80. 

W-l  Riders  of  the  Timberline(W)F. Bill  Boyd-Brad  King-Andy  Clyde..  59. 
W-l  Secret  of  the  Wastelands(W)  F .  Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray   Milland  94. 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63. 

3  Sullivan's  Travels  (CD)A  Joel    McCrea- Veronica   Lake   91. 

4  Torpedo   Boat   (A)F  Richard  Arlen-Jcan  Parker  69. 

5  True  to  the  Army  (CM)F  Judy  Canova-Ann  Miller-Allan  Jones  76. 

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  58. 


Rel. 

Date 
8/29/41 
7/4/41  , 
8/29/41 
7/18/41 
8/1/41  , 
6/13/41 
8/22/41 
7/25/41 
6/20/41 
8/8/41  , 
8/15/41 


12/19/41 
1/23/42 
1 1/7/4 1 
10/3/41 
4/3/42  . 
4/24/42 
12/5/41 
5/29/42 

10/24/41 

9/26/41 

3/20/42 

1/1/42  . 

2/20/42 

5/1/42  . 

10/31/41 

1 1/28/41 

2/13/42 

10/10/41 


3/16/42 


3/19/42 
4/17/42 


11/21/41 


2/6/42  , 
3/13/42 
5/15/42 


See 
Issue  of 
. .b8/30/4l 

.b5/31/4l 
. .b8/23/4l 
. .b7/l9/4l 

.b6/28/4l 
, .b5/IO/4l 
, .b6/2l/4l 
, .b6/2l/4l 
, .b6/l4/4l 

. .b8/2/4l 
, .b8/23/4l 


. .b9/6/4l 
bl2/l3/4l 
. .b9/6/41 
. .b8/2/4l 
.bl/24/42 
.bl/24/42 
. .b9/6/4l 
.b3/2l/42 

..b8/2/4l 
. .b8/2/4l 
.bl/17/42 
bl 1/29/41 
.bl2/6/4l 
.b3/2l/42 
. .b8/2/4l 
. .b9/6/4l 
bl2/l3/4l 
..b8/2/4l 
.b9/27/4l 
.b 12/6/41 


RKO-RADIO 


Current  1940-41 


.b3/2l/42 
.bl/17/42 
.b9/27/4l 
.b9/27/4l 
. .b9/6/4l 
.b9/27/4l 
.bl2/6/4l 
.bl/17/42 
.b3/2l/42 
.b9/27/4l 


Coming 


American  Empire  (W)  Richard  Dix-Preston  Foster  al/24/42 

6  Beyond  the  Blue  Horizon  (D). Dorothy  Lamour-Richard  Denning...  76  b5/9/42 

(Former  title  "Malaya") 

6  Dr.  Broadway  (D)  Macdonald  Carey-Jean  Phillips  67  b5/9/42 

Forest  Rangers  (D)  (Tech.) ...  Fred   Mac  Murray- Paulette  Goddard  a2/28/42 

Glass  Key   Brian  Donlevy- Veronica  Lake  a5/l6/42 

Great   Without   Glory  Joel    McCrea-Betty  Field  

Happy-Go-Lucky   M.  Martin-D.  Powell-R.  Vallee  

Henry  Aldrich,  Editor  (CD)... Jimmy  Lydon-Charles  Smith  a3/l4/42 

5  Henry  and  Dizzy  (CO)F  Jimmy  Lydon-Charles  Smith   71  .6  5  42   b3/21/42 

Holiday  Inn   Bing  Crosby-Fred  Astaire  8,28/42   al/3/42 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

I   Married  a  Witch  Fredric  March- Veronica  Lake  „  

Lady  Bodyguard   Anne  Shirley-Eddie  Albert  

Major  and  the  Minor  Ginger  Rogers-Ray  Milland  a5/23/42 

Mr.  and  Mrs.  Cugat  Ray   Milland-Betty   Field  al2/27/4l 

Mrs.  Wiggs  of  the  Cabbage 

Patch  (C)  Fay  Bainter-Carolyn  Lee  a3/2l/42 

My  Heart  Belongs  to  Daddy(C) .  Richard  Carlson-Martha  O'Driscoll  a3/7/42 

6  Night  in  New  Orleans  (My) ..  Preston   Foster-Albert   Dekker  75  b5/9/42 

(Former  title  "Morning  After") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  al/3/42 

Priorities  of  1942  Betty  Jane  Rhodes-Johnnie  Johnston  

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  a5/l6/42 

Silver  Queen   George   Brent-Priscilla  Lane  

Star  Spangled  Rhythm  Betty  Hutton-Eddie  Bracken  

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  32/21/42 

(Former  title  "Black  Curtain") 

6  Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  77  b5/9/42 

6  Take  a  Letter,  Darling  (C)  Rosalind  Russell-Fred  MacMurray...  92  b5/9/42 

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  6/19/42  ...b3/2l/42 

Tombstone    (W)  Richard  Dix-Frances  Gifford  alO/4/41 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George.  68  b/5/9/42 

Wake   Island   Brian  Donlevy-Robert  Preston  

Wildcat    (D)  Richard  Arlen-Arline  Judge  a2/28/42 

Wrecking  Crew   Richard  Arlen-Chester  Morris  

Young  and  Willing  (C)  William  Holden-Susan  Hayward  al2/20/4l 

(Former  title  "Out  of  the  Frying  Pan") 


PRODUCERS  RELEASING  CORP.  1940-41 

162  Billy  the  Kid  in  Santa  Fe( W) . Bob-Steele-Marin  Fais-St.  John. 
116  Blonde  Comet  (D)  Robert  Kent- Virginia  Vale  

111  Criminals  Within   (My)A  Eric  Linden-Ann  Doran  

115  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey  

113  Desperate   Cargo    (D)A  Ralph  Byrd-Carol  Hughes  

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore.. 

124  Gambling  Daughters  (D)A. ..  .Cecilia  Parker-Roger  Pryor  

126  Jungle  Man  (D)F  Buster  Crabbe-Sheila  Darcy  

167  Lone  Rider  Ambushed  (W)F..Geo.   Houston-AI  St.  John  

168  Lone  Rider  Fights  Back  (W). George  Houston-AI  St.  John  

166  Lone  Rider  in  Frontier  Fury.. George  Houston-AI  St.  John  

114  Mr.  Celebrity   (D)F  James  Seay-Doris  Day  

123  Paper  Bullets  (D)A  Joan  Woodbury-Jack  LaRue  

125  Reg'lar  Fellers  (0)F  Billy   Lce-'Alfalfa'  Switzer  

IS6  Texas   Marshal   (W)  Tim   McCoy-Kay  Leslie  


..66, 
. .  67, 
. .  70, 
..  66, 
. .  69, 
..  61, 
..67, 
..63. 
. .  67, 
..64, 
..62. 
. .  66. 
..72. 
..65. 
..62. 


.7/11/41 

.12/26/41 

.6/27/41 

.9/12/41 

.7/4/41  . 

.6/27/41 

.8/1/41  . 

. 10/10/41 

.8/29/41 

.11/7/41 

.8/8/41  . 

.10/31/41 

.6/13/41 

.8/15/41 

.6/13/41 


1941-42 


220  Army  Takes  Over  

258  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbe-AI  St.  John  58. 

260  Billy  the  Kid's  Smoking  Guns.B.  Crabbe-AI  St.  John   63. 

259  Billy  the  Kid  Trapped  (W)F. .Buster  Crabbe-AI  St.  John  59. 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John   64. 

208  Bombs   Over    Burma  Anna  May  Wong-Noel   Madison  68. 

207  Broadway  Big  Shot  (CD)  A. .  .Ralph   Byrd- Virginia  Vale  63. 

211  Dawn  Express  (Spy)  Michael  Whalen-Anne   Nagel  66. 

206  Duke  of  the  Navy  {D)F  Ralph  Byrd-Veda  Ann  Borg  65. 

219  Gallant  Lady   Sidney  Blackmer- Rose  Hobart  70. 

202  Girls  Town  (D)F  Edith   Fellows-June  Storey  63. 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy  68. 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh  67. 

218  Inside  the  Law  Wallace   Ford-Frank  Sully  65. 

204  Isle  of  Forgotten  Sins  Alan  Baxter-Gertrude  Michael  

203  Jungle  Siren   Ann    Corio-Buster  Crabbe  

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue  63. 

263  Lone  Rider  and  the  Bandit(W)  .George  Houston-AI  St.  John  55. 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  St.  John  59. 

265  Lone  Rider  in  Texas  Justice... G.  Houston-AI  St.  John  

209  Mad  Monster   Johnny  Downs-George  Zucco  79. 

201  Men  of  San  Quentin  (D)F  J.  Anthony  Hughes-Eleanor  Stewart.  80. 

213  Miracle  Kid  (D)A  Tom  Neal-Carol  Hughes-Vicki  Lester  66. 

217  Panther's  Claw  (My)F  Sidney   Blackmer-Rickey   Vallin  74. 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  64. 

253  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radio^  Boyd-Art  Davis   62. 

229  Strangler   Judy  Camr>bell-Sebastian  Shaw  67. 

230  Swamp  Woman  (D)  Ann  Corio-Jack  La  Rue   68. 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60. 

212  They  Raid  by  Niqht  Lyie  Talbot-George  Neisce  

214  Today  I  Hang  (D)A  Walter  Woolf  King-Mona  Barrie  67. 

210  Too  Many  Women  (O  Nsil  Hamilton-June  Lang   67. 

254  Tumbleweed  Trail  (W)  Bill  Boyd-Lee  Powell  

Yank  in  Libya  H.  B.  Warner-Joan  Woodbury  


.7/17,42 
.  12/12/41 
.5/29/42 
,2-20/42  , 
.10/24/41 
,6,5/42  . 
.2/6/42  .. 
.3/27/42  . 
.1/23/42  . 
.5/29/42 
.3/6/42  .. 
.  10/17/41 
.4/10/42 
.5/8/42  . 
.6/26/42 
.8/14/42  . 
. 12/19/41 
.1/16/42  . 
.3/13/42  . 
.6/12/42 
.5/15/42 
.5/22/42 
.11/14/41 
.4/17/42  . 
.2/13/42  , 

.4/24/42  , 
.4/3/42  ., 
.12/5/41  . 
.1/2/42  ., 
.7/3/42  . 
.1/30/42  . 
.2/27/42 
.6/19/42 


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129  Hurry,  Charlie,  Hurry  (C)F. 
175  Little  Foxes  (D)A  

135  My  Life  With  Caroline  (C).. 

136  Scattergood  Meets  B'way(D)F 

186  Six  Gun  Gold  (W)  

172  Story  of  the  Vatican  (Doc.).. 
126  Tom,  Dick  and  Harry  (OA.. 


Rel.  Su 
Mins.  Date  Issue  of 

.Leon  Errol-Mildred  Coles   65.. 7/25/41  ...b7/l2/4l 

.Bette  Davis-Herbert  Marshall  116. .8/29/41  ...b8/l6/4l 

.Ronald  Colman-Anna  Lee   81. .8/1/41   b7/l9/4l 

.Guy   Kibbee-Emma   Dunn   70. .8/22/41  ...b8/30/4l 

.Tim  Holt-Jane  Clayton  8/8/41   a7/l2/4| 

.March  of  Time   Feature   54. .7/18/41  ...b8/l6/4l 

.Ginger   Rogers-Geo.    Murphy  86.. 7/4/41   b7/l9/4l 


Block  _  .11 

No.  Current  1941-42 

1  All  That  Money  Can  Buy(D)A.Anne  Shirley-Walter  Huston... 

(Reviewed  as  "Here  Is  a  Man") 

Bail  of  Fire  (OA  Barbara   Stanwyck-Gary   Cooper  III 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60 

5  Bashful   Bachelor   (C)F  Lum  'n'  Abner   74 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe   67 

I  Citizen    Kane   (D)A  Orson   Welles- Dorothy  Comingore. . .  120 

3  Date  With  the  Falcon(MyC)F. George  Sanders- Wendy  Barrie   63 

W-l  Dude  Cowboy   (W)F  Tim   Holt-Marjorie   Reynolds   59 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)  64 

6  Falcon  Takes  Over   (CD)  George    Sanders-Allen    Jenkins   63 

Fantasia  (FA)F  Technicolor  Cartoon   85 

1  Father  Takes  a  Wife  (C)A  Adolphe  Menjou-Gloria  Swanson  79 

3  Four  Jacks  and  a  Jill  (CM)  F.Anne  Shirley-Ray  Bolgcr   68 

2  Gay  Falcon  (My)A  George  Sanders- Wendy  Barrie   66 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  91 

1  Lady  Scarface  (D)F  Dennis  O'Keefe-Frances   Neal   66 

W-2  Land  of  the  Open  Range(W)  F  .Tim  Holt-Ray  Whitley   60 

2  Look  Who's  Laughing  (C)F... Bergen  &  McCarthy   79 

5  Mayor  of  44th  Street  (CD  M)  A  .George  Murphy-Anne  Shirley  86 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Lcon  Errol   73 

2  Mexican  Spitfire's  Baby  (OF. Leon  Errol-Lupe  Velez-Zasu  Pitts..  70 

3  Obliging  Young  Lady  (C)F...Joan  Carroll-Edmond  O'Brien  80 

1  Parachute   Battalion   (D)F  Robert  Preston-Nancy  Kelly  75 

3  Playmates     (CM)F  K.  Kyscr-J.  Barrymore- Lupe  Velez.  96 

W-l  Riding  the  Wind   (W)F  Tim  Holt-Ray  Whitley   60 

5  Scattergood  Rides  High  (D)F.Guy  Kibbee- Dorothy  Moore  66 

4  Sing  Your  Worries  Away(CM)  .Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71 

2  Suspicion    (D)A  Cary  Grant-Joan  Fontaine   99 

6  Syncopation  (DM)   Adolphe  Menjou-Jackie  Cooper  88 

5  Tuttles  of  Tahiti  (D)F  Charles  Laughton-Jon  Hall   94 

2  Unexpected   Uncle  (CO)F  Anne  Shirley-Charles  Cohurn  67 

4  Valley  of  the  Sun  (D)  James  Craig-Lucillc   Ball   80 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt   66 


106.. 10/17/41  ..b7/l9/4l 


.1/9/42  .. 
.10/10/41 
.4/24/42  . 
.2/13/42  . 
.9/5/41  .. 
.1/16/42  . 
.  12/12/41 
.10/31/41 
.5/29/42  . 
.4/10/42  . 
.10/3/41  . 
.1/23/42  . 
. 10/24/41 
.2/20/42  . 
.9/26/41  . 
.4/19/42  . 
.11/21/41 
.5/15/42  . 
.3/13/42  . 
.11/28/41 
.1/30/42  . 
.9/12/41  . 
. 12/26/41 
.2/27/42  . 
.5/8/42 
.3/6/42  .. 
.11/14/41 
.5/22/42  . 
.5/1/42  .. 
.11/7/41  . 
.2/6/42  .. 
.  12/12/41 


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.6/5/42 


Coming 

All  for  Fun   (C)  Edgar  Bergen-Fibber  McGce  and 

Molly   

Army  Surgeon  (War)  Jane  Wyatt-Kent  Taylor  

Bambi   Disney  Cartoon  Feature  

Big  Street   Henry  Fonda-Lucille  Ball  

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  

Highways  by  Night  (C)  Richard  Carlson-Jane  Randolph  

Journey  Into  Fear  (Spy)  Joseph  Cotten-Dolores  del  Rio  

Magnificent  Ambersons   J.  Cotten-Dolores  Costello-T.  Holt  

6  Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez  70 

6  My  Favorite  Spy  (MyC)  Kay  Kyser-Ellen  Drew  86 

Name,  Age  and  Occupation,  .  .Robert    Ryan-Frances  Dee  

Once  I.  pon  a  Honeymoon  (DO. Ginger  Rogers-Cary  Grant  

6  Powder  Town  (D)  Victor  McLaglen-Edmond  O'Brien...  79.. 6/19/42 

Pride  of  the  Yankees  Gary  Cooper-Teresa  Wright  

Scattergood  Survives  a  Murder. Guy   Kibbee-Margaret  Hayes  

Singing   Guns   Tim    Holt-Joan  Barclay  

They  Flew  Alone  Anna  Neagle-R.  Newton  

W-2  Thundering   Hoofs  (W)F  Tim  Holt-Ray  Whitley  60  


.34/18/42 
.In  Prod. 


6/26/42 
6/ 1 2. '42 


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. .32/14/42 
.312/27/41 

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REPUBLIC 


Current  1940-41 


28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes...  61. 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes  58. 

26  Doctors  Don't  Tell  (D)F  John  Besl-Florence  Rice   65. 

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  78. 

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers    56. 

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  88. 

25  R3gs  to  Riches  (G)F  Alsn  Baxter-Mary  Carlisle   57. 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette   65. 

48  Under  Fiests  Stars  (W)F  Gene  Autry-Smiley  Burnette  64. 

Current  1941-42 

118  Affairs  of  Jimmy  Valentine(D). Dennis  O'Keefe-Ruth  Terry  72. 

171  An3che   Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick  56. 

174  Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick  56. 

164  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers   57. 

66. 
56. 
70. 
66. 


.9/5/41  .. 
.7/24/41  . 
.8/27/41  . 
.  10/15/41 
.7/10/41  . 
.8/20/41  . 
.7/31/41  . 
.7/15/41  . 
.8/25/41  . 


.3/25/42  , 
.9/12/41  , 
.1/6/42  ., 
.1/30/42  . 
.1/22/42  , 
.9/29/41  , 
.11/10/41 
. 10/30/41 

.10/24/41 
.4/16/42 
.3/11/42  . 
.4/20/42 
.7/20/41  . 
.5/31/42  , 
. 10/17/41 
.3/25/42  . 
.1/5/42  .. 
.1/16/42  . 
.10/10/41 
.11/25/41 
.7/12/41  . 


145  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette 

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massen 

121  Gangs  of  the  City  (D)  Philip  Terry-Wendy  Barrie  

(Former  title  "Public  Enemies  ") 

162  Gauchos  of  Eldorsdo  (W)F  Tom  Tyler-Bob  Steele   56. 

117  Girl    From   Alaska   (D)F  Ray  Middleton-Jean  Parker   75, 

144  Heart  of  the  Rio  Grande(W) F.Gene  Autry-Smiley  Burnette   68. 

146  Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie   67. 

108  Hurricane  Smith   (D)F  Ray  Middleton-Jane  Wyatt   69. 

103  In  Old  California   (D)  John  Wayne-Binnie  Barnes  

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  56, 

176  Jesse  James,  Jr.  (W)F  Don  "Red"  Barry-Lynn  Merrick   55. 

101  Lady  for  3  Night  (D)  Jo3n   Blondell-John  Wayne   87. 

153  Man  From  Cheyenne  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  60. 

110  Mercy  Island  (D)A  Ray  Middleton-Glori3  Dickson   72. 

173  Missouri   Outlaw   (W)F  Don  "Red"  Barry-Lynn  Merrick   58. 

107  Mountain  Moonlight  (OF  Weaver  Bros.  &  Elviry   68. 

112  Mr.  District  Attorney  in 

the  Carter  Case  James   Ellison-Virginia  Gilmore   68..  12/18/41 

161  Outlaws  of  Cherokee Trail(W)F. Three  Mesquiteers    56.. 9/10/41  . 

122  Pardon  My  Stripes  (C)F  Bill  Henry-Sheila  Ryan   64..  1/26/42  . 

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker   76. .8/29/41  . 

165  Raiders  of  the  Range  (W)F...Bob  Steele-Tom  Tyler   54.  .3/18/42  . 

152  Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne   63. .12/12/41 

134  Remember  Pearl 

Harbor  (Spy-D)   Donald  Bsrry-Fay  McKenzie   75.. 5/18/42  . 

156  Romance  on  the  Range  Roy  Rogers-George  "Gabby"  Hayes.  63.  .5/18/42 

109  Sailors  on  Le3ve  (OA  Willi3m  Lundigan-Shirley  Ross   71. .9/30/41  . 

116  Shepherd  of  the  Ozarks  (OF. .Weaver  Bros.  &  Elviry   70. .3/26/42  . 

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette   64..  11/12/41 

102  Sleepytime  Gal   (CM)F  Judy  Canova-Tom  Brown   80. .3/5/42  .. 

123  S.O.S.  Coast  Guard   (D)F  Ralph  Byrd-Bela  Lugosi   69.  .4/16/42  . 

154  South  of  Santa  Fo  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes...  55. .2/17/42  . 

175  Stagecoach  Express  (W)F   Don  "Red"  Barry-Lynn  Merrick   57.  .3/6/42  .. 

147  Stardust  on  the  Sage   (W)...Gene  Autry-Smiley  Burnette   65.  ,5/25/42 

119  Suicide  Squadron  (D)A  Anton  Walbrook-Sally  Gray   83.. 4/20/42  . 

155  Sunset  on  the  Desert  (W)F...Roy  Rogers-George  "Gabby"  Kjiyes.  63.. 4/1/42  . 

114  Tragedy  at  Midnight(My-C)A.John  Howard -Margsret  Linds3y   68. .2/2/42  .. 

113  Tuxedo  Junction   (OF  We3ver  Bros.  &  Elviry   71..  12/4/41  . 

163  West  of  Cim3rron  (W)  Three  Mesquiteers    55..  12/15/41 

166  Westw3rd  Ho!  (W)  Three  Mesquiteers    56  . 4/24/42  . 

115  Yokel  Boy  (OF  Josn  Dsvis-Albert  Dekker   69.. 3/13/42  . 

124  Yukon  Patrol  (D)  Allen   Lane-Lits  Conway   66  ,4/30/42  . 

Coming 

177  Cyclone  Kid  (W)  Don  Barry-Johnny  James  

Flying  Tigers   John  Wayne-John  Carroll  

Hi  Neighbor   Lulu  Belle  &  Scotty-Vera  Vague  

Ice-Capades  Review   Ice-Capades  Troupe   

Lazy  Bones   Judy  Canova-Joe  E.  Brown  

Moonlight  Masquerade  (CD)... lane  Frazee-Betty  Keane  

167  Phantom  Plainsmen   Three  Mesquiteers   

Sons  of  the  Pioneers  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes. 


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.6/3/42   30 '9  42 


20TH  CENT.-FOX 


Current  1940-41 


148  Accent  on  Love  (C)F  Geo.   Montgomery-Osa  Massen  61.  .7/11/41   . .  .b6/28/4l 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis   73.  .7/18/41  ...b6/28/4l 

146  Man  Hunt  (Spy)F  Walter  Pidgeon-Joan  Bennett..      .  100. .6/20/41  ...b6/l4/4l 

147  Moon  Over  Miami  (MOF  Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41   b6/2l/4l 

145  Very  Young  Lady  (CD)F  Jane  Withers-Nancy   Kelly   79.  .6/27/41   h5/3/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


May  30,  1942 


s  H  o       E  X  '  s  trade  review 


Page  25 


i 


20TH  CENT.-FOX 


UNIVERSAL 


Currcnf  1941-42  iCont.l 


Current  1941-42 


Mins 


Block 
Ns. 

2  Belle  Starr  (Tech.)  (D)A     ...Gene  Tierney-Rantlolph  Scott  87. 

6  Blue,  White  and  Perfect  (D). Lloyd  Nolan-Mary  Beth  Hughes  75. 

3  Cadet  Girl  (CD)A  Carole   Landis-Geo.   Montgomery....  71. 

8  Casile  in  the  Desert  (My;  F ..  .Sidney  Toler-Arleen  Whelan   62. 

1  Charley's  Aunt   (C)F  Jack  Benny- Kay  Francis   81.. 

2  Charlie  Chan  in  Rio  ( My)  F ..  .Sidney  Toler-Mary  Beth   Hughes...  62.. 

5  Connrni  or  Deny  (D)A  Don  Ameche-Joan  Bennett   73.. 

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes   74.. 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero   67.. 

3  Great  Guns  (C)F  Laurel  and  Hardy-Sheila  Ryan  74.. 

6  Ho*  Green  Was  My  Valley(  D)  F  .  Maureen  0' Hara- Walter  Pidgeon . . .  1 18. . 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature  82.. 

(HfcviKweU  as  '"Hot  Suof'j 

<^-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts  38. 

w-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan  57. 

iD  Mad  Martinaales  (CD;F  Jane  Wi'hers-Marjorie  Weaver   63. 

3  Man  at  Large  (Spy)F  Marjorie  Weaver- Richard   Derr   60. 

10  Man  Who  Wouldn't  Diet  My)  F .  Lloyd  Nolan- Marjorie  Weaver  C5. 

5  Marry  tlieBoss' Daughter  (CD)  F  .  Brenda  Joyce-Bruce  Edwards   60. 

4  Moon  Over  Her  Shoulder(C) A.Lynn   Bari-John  Sutton   68. 

10  Moontide   (D)    A  J.  Gabin-I.  Lupino-C.  Rains   94 

lU  My  Gal  Sal  iM)  F  (Tech.) ...  .Rita  Hayworth-Victor  Mature  103. 

8  Night  Before  the  Divorce(C)  A . Lynn  Bari-Joseph  Allen,  Jr   67. 

8  On  the  Sunny  Side  (CD)  F  ....  Roddy  McDowall-Jane  Darwell  70. 

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde   61. 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell   60. 

9  Remarkable  Mr.  Kipps  (D)  A. . M ichael   Redgrave-Diana  Wynyard..  86. 

7  Remember  the  Day  (D)  Claudelte  Colbert-John   Payne  86. 

*  I  Riders  of  the  Purple  Sage  (W)  F  .  George   Montgomery-Mary   Howard..  36. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  72. 

a  Rings  on  Her  Fingers  (D)F.. .Henry  Fonda-Gene  Tierney  86. 

5  Rise  and  Shine  (CM)F  Linda  DarnuH-Jack  Oakie   93 

s  Roxie  Hart  (OA  Ginger  Rogcrs-Adolphe  Menjou  74. 

9  Secret  Agent  of  Japan  (Spy).. Lynn  Bari-Preston  Foster    72. 

1  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr  73. 

8  Song  of  the  Islands  (M)F....Jack  Oakie-Eetty  Grable  (Tech.)...  73. 
7  Son  of  Fury  <D)  Tyrone   Power-Frances   Farmer   98. 

w  2  Sundown  Jim  (W)F  J.    Kimbrough-A.   Whelan  o3. 

I  Sun   Valley   Serenade  Sonja  Henie-John  Paync-M.  Berle..  83 

1  Sw^rap  Water  (D)A  Walter  Huston- Walter  Brennan  88. 

9  To  the  Shores  of  Tripoli  (D)F.M.  O'Hara-J.  Sutton  (Tech.)  87. 

i  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)  80. 

5  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari   64. 

ID  Whispering  Ghosts  (CMy)A. .. --ren.ja  Joyce-Milton  Berle  ^ 

9  Who  Is  Hope  Schuyler?  (My)  A  .  Mnry    Howard-Robt.    Lowery  57. 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  77. 

3  Yank  in  the  R.A.F.  (War)  F .  .Tyrone   Power-Betty   Grable  97. 

7  Youag  America  (D)  Jane   Withers- William  Tracy  73. 


Rel, 
.  Date 
9/12,41  . 
1,6  42  .. 
1 1  28,  41 
2  27,42  . 
8,1,41  .. 
9  5  41    . . 
12, 12  41 
8  8  41  .. 
I, 16  42  . 
10/ 10,  41 
12/26/41 
11/14/41 

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.  I   I  42  . 
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. 10/17/41 
.2/6/42  . 


Coming  1941-42 

II  It  Happened  in  Flatbush  (D). Lloyd  Nolan-Carole  Landis  ^''^L^^„ 

11  Magnificent  Dope   D.  Ameche-H.  Fonda-Lynn  Ban  6,-^19  42 

12  Outlaw,  The   Walter  Huston-Thos.  Mitchell  7,  10/42 

11  Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  0  Hara  6  2b  42 

12  This  Above  All  (D)  Tyrone  Power-Joan  Fontaine  109.. 7  17  42 

Coming  1942-43 

A-Haunting  We  Will  Go  (C) ..  Laurel  &.  Hardy-Sheila  Ryan  

Berlin  Correspondent   Virginia  Gilmore-Dana  Andrews  

Black  Swan   Tyrone  Power-Maureen  O'Hara  

Careful  Soft  Shoulder  Virginia  Bruce-James  Ellison  

Footlight  Serenade  (D)  Betty  Grable-Victor  Mature  

Girl  Trouble   Don   Ameche-Joan  Bennett  

Iceland    (C)   Sonja  Henie-John  Payne-Jack  Oakie  

Little  Tokio.    U.S.A  Brenda  Joyce-Preston  Foster  

Loves  of  Edgar  Allen  Roe  Linda  Darnell-John  Shepperd  

Man  in  the  Trunk  Lynne  Roberts-George  Holmes  

Orchestra  Wife   George  Montgomery-Ann  Rutherford  

Pied  Piper   Monty  Woolley-Roddy  McDowall  

Postman    Didn't    Ring  Brenda  Joyce-Richard  Travis  .... 

Tales  of  Manhattan  (D)  Fonda-Rogers-Boyer-Hayworth   8  7  42 

Thru  Different  Eyes  (My)  Mary  Howard-Donald  Woods  

Thunder  Birds  (D)  Gene  Tierney-Preston  Foster  

Twelve  Men  in  a  Box  Lloyd  Nolan-Marjorie  Weaver  


See 
Issue  of 

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UNITED  ARTISTS 


Current 


About   Face    (OF  William  Tracy-Joe  Sawyer  As. 

All  American  Co-Ed  (CM)  F . -Frances  Langford-Johnny  Downs   48. 

Brooklyn  Orchid   (OF  Marjorie   Woodworth-Wm.    Bendix..  50. 

Corsican  Brothers  (D)  Doug  Fairbanks.  Jr.-Akim  Tamiroff.  1 10, 

Dudes  Are  Pretty  People  (C) .. Marjorie  Woodworth-Jimmy  Rogers  

Fiesta   (Tech)    (CD)  Armids-Antonio  Moreno-Geo.  Givot.  45, 

Flying  With  Music   (CM)  Msrjorie   Woodsworth-George   Givot.  .. 

(Former  title  "Cobana") 

Friendly  Enemies  (C)  Charles  Winninger-Charlie  Ruggles  

Gentleman  After  Dark  (D)A.. Brian  Donlevy-Miriam  Hopkins   74, 

Gold   Rush    (OF  Charlie  Chanlin    71. 

Hayfoot   (O   William  Tracy-James  Gleason  48, 

International  Lady  (Spy)A  llona  Massey-George  Brent  100 

Jungle  Book  (Tech.)  (FA)  F  . .  .Sabu-Rosemary  DeCamp   108 

Lydia  (D)F   Merle  Oberon-Alan   Marshall  104 

Major  Barbara  (CD)A  Wendy  H iller-Robert  Morlcy  112 

Miss  Annie  Rooney  Shirley  Temple-William  Gargan  

Miss  Polly  (OF  ZaSu   Pitts-Slim   Summerville  4a 

Mister  V   (D)F  Leslie  Howard-Mary  Morris  100 

Real  Glory   Gary  Cooper    95. 

Shanghai   Gesture  (D)  Gene  Tierney- Victor  Mature  104 

Ships  With   Wings  John  Clements-Leslie  Banks  89 

Sundown  (D)A   Gene  Tierney-Bruce  Cabot   92 

To  Be  Or  Not  To  Be  (OA  Carole  Lombard-Jack  Benny  98 

Twin    Beds    (OA  George  Brent-Joan  Bennett   83 

Coming 

C3l3boose   Jimmy   Rogers-Noah   Beery,  Jr  

Devil  With  Hitler  (CD)  Bobby  Watson-Joe  Devlin  

Moon  and  Sixpence  George  Sanders-Herbert  Marshall  

Taxi.  Mister   Wm.  Bendix-Grace  Bradley  

The  McGuerins  From  Brooklyn. Arlene  Judge- William  Bendix  


.4/17/42 

.10  31/41 
.2/20/42  . 
.  1 1/28/41 
.3 '13 '42  , 
. 12  19/41 
.5  22  42 

.6  26  42  , 
.2  27/42  . 
.4/17/42  . 
.I'2'42  ., 
.9'I9  41  , 
.4  3  42  . 
.9  29  41 
.9  12/41 
.5  29  42 
.11  14/41 
.3  20 '42 
.5  8  42  . 
.2  6  42  . 
5  15  42 
.  10 '31/41 
.3/fi'42  . 
.4  24/42 


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.  .'bi  i/iMi 

.  .h2/14/42 
. ,  ,  Reissue 
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. .b2/2l/42 
. .b4/ 18/42 


UNIVERSAL  Current  1940-41 

5039  Cracked  Nuts   (O  Lna    Merkel-Stuart    En«in   65,.8  I'4I   b7_'26/4l 

3038  Hello  Sucker  (F)A  Hugh  Herbert-Peggy  Moran  60.  7  1 1 '41   °' 

jOOOA  Hold  That  Ghost  (CM)  Abbott  &.  Costello- Evelyn  Ankers...  86. .8  8'4I    b8'2'4l 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  o6..7'l8'4l   ...b8'l6  41 

3044  This  Woman  Is  Mine  (PD)  A.  .Franchot  Tone-Walter  Brennan   92.  .8  22/41  ...b8/23/41 

Current  1941-42 

6C24  Almost  Married  (CM)F   Jane  Frazee-Robert  Paige   65  .5  22  42   ...b3  14  42 

^1107  Appointment  fer  Love  (D)  Chas.  Boyer-Margaret  Sullavan   89..  10/31/41  .blO/25/41 

6063  Arizona  Cyclone  (W)F  Johnny  Mack  Brown   57. .11/14/41  ..b3/l4/42 

6013  Badlands  of  Dakota  (W)F  Crawford-Hcrbert-Devine    73. .9/5/41   b8/30/41 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey   64.  .2/6/42   bl/l7/42 

Broadway  (G)   George  Ran-Brod  Crawford   89..5  8'42   bo  9  42 

6035  Burma  Convoy  (A)A  Charles   Bickford-Evelyn  Ankers  59..10'I7/4I  ..blO/4/41 

3''I3  Bitch  Minds  the  Baby  (C)A...Brod  Crawford- Virginia  Bruce   76    3  20  42    .   ,b3  28  42 

8037  Don't  Get  Personal   (C)  H.    Herbert-A.   Gwynne   60.. I  2 '42   bl/3/42 

6054  Escape  From  Hong  Kong(Spy) .  Don  Terry-Leo  Carrillo  60.  . 5  to  42   ,  ,  .b5  16  42 

60S3  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day  57. 4  17 '42  ...39/13/41 

(Former  title  "Vigilantes") 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60..I0/24'4I  .bl0/l8/4l 

6027  'Frisco   Lil    (D)A  Irene  Hervey-Kent  Taylor   60  .3/6/42   b2/28/42 

6012  Ghost  of  Frankenstein(H)A...Sir  C.  Hardwitke-L.  Chaney.  Jr  67..3/l3,'42   b3'7/42 

6045  Girl  Must  Live  (OA  Msrgaret  Lockwood    69..9'I9'4I  ..bl0/ll,'4l 

6046  Hellzanoppin   Olsen  and  Johnson-Martha  Raye  84..I2'26'4I  .bl2'20/4l 

6005  It  Started  With  Eve  (CD)  F . . . Deanna  Durbin-Charles  Laughton...  90.  .9  '26/4l  ...blO'4/41 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat  Pendleton  62. .  I '9/42   bl/17/42 

6026  Juke  Box  Jenny  (M)F  Harriet  Hilliard-Ken  Murray   65. .3  27  42  ...b3'28/42 

6001  Keen  'Em  Flying  (OF  Abbott  &  Costello-Carol  Bruce          80. .1  1/28/41  .bll/22/41 

6051  Kid  From  Kansas  (A)F..       Dick   For3n-Leo  Csrrillo   60. .9/19/41  ...b9/20/4l 


6042  Mad  Doctor  of  Market  St.(D).L'ra  Merkel-Claire  Oodd   00. 

6061  Man  Frtm  Montana  (W)  F ...  .Johnny  Mack  Brown-Fuzzy  Knight..  61. 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fu^zy  Knight..  58. 

11029  Meloily   Lane   (CM)F.,         .-Baby  Sandy-The  Merry  Macs   M> . 

ii034  Mississippi    Gambler   (My)F-.Kent  Taylor-Frances  Langford   60. 

6021  Mob   Town    (G)F   ..Dead  End  Kids-Diek  Foran   62. 

fi025  Moonlignt  in  Hawaii  (CM )  F ..  Johnny  Downs-Jane  Frazee   60. 

6022  Mystery  oT  Mane  i,i.gi;i  1  n  iVi  J  J  A  f-airic  Knowles-Mana   Montez  61. 

6015  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.    C.    Fields-Gloria   Jean   71. 

6023  North  to  the  Klondike  (A)F..oiou  Crawford-Lon  Chancy,  Jr   58 


Rel. 
Mins.  Date 
2/27/42 
9  5/41  . 

11  2 1 ' 4 1 

12  19  41 
,4/17/42 
,10/3/41 

1121  41 


See 

Issue  of 
. . .bl/10/42 
, . .b9/20/4l 
.blO/l 1/41 
.bl2/13/4l 
. . .b4/18  42 
-  - .blO/4/41 
.blO/l 1/41 


,4  3/42   b4/4/42 


10  10/41 
1/23/42 


.blO/ll/4l 
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. .b8/30/4l 
. . .b4/4/42 
. .h2/2l/42 
,bl2'13'41 
. .  .al  3  42 


|jU14  Pans   Calling    (D)A  Elisabeth   Bergner- Randolph   Scott..  93..  1/16/42  . 

0044  Quiet  Wedding   .Margaret  Lockwood    63..  11/21/41 

ijOii2  Ride  'Em  Cowboy  (CM)F  Abbott  &.  Costello- D ick  Foran   86.  .2/20/42  . 

6052  Road  Agent  (DiA  Leo  Carrillo-Andy  Devine-D.  Foran.  60. .2/6/42  .. 

C047  Saboteur     (Spy)F   Robert  Cummings-Pnscilla  Lane  108.. 4/24  42 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  CI>de-John  Litel.  62, .12/5/41  . 

0030  Sing  Another  Chnriis  (  MO  F  .  .Johnny  Downs-Jane  Frazee  64.  .9/19/41  . 

6020  South  of  Tahiti    (D)F   Brian   Donlevy- Maria  Montez  73.. 10/17/41 

0048  Spoilers  (D)F    Marlene  Dietrich-RaiiUolph  Scoll...  87.  ,4  10  42  . 

LUuA  Siag=  Coach  Bi,c,.aroo  iWjF..J.  Mack  Brown-Fuzzy  Knight  58.  .2  I3'42  . 

f.lHi    Suajige  Caae  ul  Dr.  Hx  ,  M  >)  A  .  Lionel    Atwill-Patric    Knowles   65.. 4/17, '42  , 

G033  Swing  It,  Soldier  (M)  Frances  Langford- Ken  Murray  66. .11/7/41  . 

6113!)  Ireal  'Em  Rough  (D)F  Pc-ggy  Moran-Eddie  Albert   61..r'30/42  . 

6004  Unfinished   Business   (CO)  A  .  . .  Irene  Dunne-Robt.   Monlgoinery   94,  .9/12/41  . 

0053  Lnsi;en  Eneiiiv  iSpylA  Leo  Carrillo-Andy   Dtvine   liO. ,4/10/42  . 

ii017  What's  Conkin'  (M)F  Andrews  Sisters- Glon a  Jean   6G.,2'20'42  . 

61115  Wolf    Man    (H)A  C    Rains-D.  Foran-L    Chaney.  Jr.  .  7n..l2'l2'41 

i;n4l  You're  Telling   Me  (O  Hugh  Herbert-Roberl  Paige  5  I  42  . 

Coming 

Boss  of  Hangtown  Mesa  Ichnny  r.:a:i;  Ercwn-Fuzzy  Knight  

Danger  in  the  Pacific  Leo  Carr.llc-Andy   Dsvine  ao/16/42 

Drums  of  the  Congo  Stuart  Erwin-Ona  Miinson  al/10'42 

Eagl'j  Squadron  (D)  Diana  Barr>more-Ri.ucrt  Stack  a2  28  42 

Lady  in  a  Jam  (C)  Irene  Di.n,'.e-Fatric  Kr.owles  6  19  42    ,,,a2  14  42 

Parocn  My  Sarong  IC)  Abbott  and  Costello  a5  16  42 

Strictly  in  the  Groove  Leon  Errol-Mary  Hea!y  a5/2/42 

6043  There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Erown   60.  .6  26,  42  ...al0,4/4l 

(Former  title  "Man  or  Mouse") 

Ton  Sergeant  (G)  Don  Terry-Leo  Carrillo  a4/4/42 

niO  ici.gli  As  1  hsy  Come  Dead  End  Kids-Paul  Kelly  I. .6/5/42   al  10  42 

Coming  1942-43 

Deep  in  the  Heart  of  Texas. .  Robert   Stack-Brod   Crawford  7  3  42   

Destination    Unknown    (Spy)..  Irene    Hervey-William    Gsrgan  35,23  42 

Ejes  ol  the  Uiinerwcrlil  Richard  Dix-Wenuy  .--arrie  a5/2/42 

Gi\e  Oct.  Sisters  Anorews  iiisters-Gra  e  McDonald  

Groat    liiinersonation   Ralph   Bellamy- Evelyn  Ankers  

Halfway  to  Shanghai  (Sp>i ..  .Irene  Hervey-Kent  Taylor  a3/28/42 

Invisible  Agent   Llona  Massey-Joii  Hall  

Love  and   Kisses.  Caroline. ...  Robert  Cummings-Diana  Barrymore  

Mad.-im   Spy   Constance   Bennett- Don  Porter   

Private  Buckaroo  (CM)  Joe   E.    Lewis- Andrews  Sisters  6  12  42    .  ,a5  23  42 

Sherlock  Holmes  Saves  London. Basil  Rathbone-Nigel  Bruce  

E066  Silver  Bullet   Johnny  Mack  Brown-Fuzzy  Knight  6  12  42   

Timber   Leo  Carrillo-Andy  Devine  

Who   Done   It?    (C)  Abbott  &.  Costello-William  Gsrgan  


V^ARNER  BROS. 


Current  1940-41 

357  Bad  Men  of  Missouri  (D)  A. .  .Dennis  Morgan-W3yne  Morris  74. 

307  Bridi  Came  C.O.D.  (C)A  Bette   Davis-James  Cagney  91. 

518  Bullits  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor   50. 

533  Dive  Bomber  (Tech.)   (D)F...Errol  Flynn-Fred  MacMurray  132. 

565  Highway  West   (G)A   Brenda   Marshall-Olympe   Bradna...  63. 

517  Kisses  for  Breakfast  (F) A. .. -Dennis  Morgan-Jane  Wyatt  82. 

505  Manpower  (D)A   Marlene  Dietrich-George  Raft  105. 

555  Out  of  the  Fog  (D)A  Ida  Lupino-John  Garfield   85. 

524  Passage  From  Hongkong  (My)  F  .  Keith  Douglas-Lucile  Fairbanks....  61. 

564  Shining  Victory   (D)A  G.  Fitzgerald-Jas-  Stephenson  83- 

574  Three  Sons  O'Guns  (CD)  A  - .  - .  Wayne  Morris-Arthur  Kennedy  65- 

558  Underground  (D)   Jeffrey  Lynn-Karen  Verne  95. 

Current  1941-42 

116  All  Through  the  Night  (D)  F .  .Humphrey  Bogart-Judith  Anderson.  - 107. 

124  Always  in  My  Heart  (D)F  Kay  Francis- Walter  Huston  92. 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88. 

111  Body  Disappears  (OF  Jeffrey  Lynn-Jane  Wyman  71. 

123  Bullet  Scars   (G)A  Regis   Toomey-Adele   Longmire   59. 

122  Captain  of  the  Clouds  (D)F...J.  Cagney- Dennis  Morgan  (Tech-) -- 1 13. 
121  Dangerously  They  Live  (Spy)  John   Garfield-Raymond   Massey  78. 

106  International  Squadron  (D)F.. James  Stephenson-Ronald  Reagan...  87. 
IJ2  In  This  Our  Life  ID)  Bette  Davis-George  Brent   97. 

130  I   Was  Framed  (D)F  Michael  Ames-Regis  Toomey   61. 

133  Juke  Girl  (D)  F  Ann    Sheridan-Ronald    Reagan   90. 

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reag3n  127. 

131  Larceny.   Inc.    (GOF  Edward  G.  Robinson-Jane  Wyman..  93. 

105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn  76- 

126  Male  Animal  (OA  Olivia  de  Havilland- Henry  Fonda. .101. 

107  Maltesi!  Falcon  (My)A  Mary  Astor-Humnhrey  Bogart  100. 

117  Man  Who  Came  to  Dinner(C)  Bette  Davis-Monte  Woolley  112. 

125  Murder  in  the  Big  House(  D)  F  .  Faye   Emerson-Van   Johnson   59. 

103  Navy  Blues  (OF  A.  Sheridan-J.  Oakie-M.  Raye  108. 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason   63. 

108  One  Foot  in  Heaven  (B)F  Fredric  March-Martha  Scott  108. 

115  Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94. 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134. 

102  Smiling  Ghost  (HOA  Wayne  Morris-Brenda  Marshall  71. 

119  Sons  of  the  Sea  (D)F  Michael    Redgrave-Valerie   Hobson.-  91- 

112  Steel  Against  the  Sky  (D)  F ..  .Richard  Whorf-Lloyd  Nolan  68. 

109  Target  for  Tonight  (DocD)  F .  .Royal  Air  Force  

1 14  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland. 


48. 


.140. 

129  This  Was  Paris  (D)F  Ann   Dvorak-Ben  Lyon   77. 

118  Wild  Bill  Hickok  Rides  (A) .  .Constance  Bennett-Bruce  Cabot  83. 

113  You're  in  the  Army  Now  (C)  F.Jimmy  Durante-Phil  Silvers  79. 

Coming 

Across  the  Pacific  Humphrey  Bogart-Mary  Astor  

Arsenic  and  Old  Lace  Cary  Grant-Priscilla  Lane  

135  Big  Shot  IG)  H-  Bogart-lrene  Manning   82 

Constant    Nymph    (D)  Charles  Boyer-Joan  Fontaine  

Desperate  Journey   (D)  Errol   Flynn-Ronald  Reagan  

Escape  From  Crime  R-  Travis-Ann  Cochran  

Gay  Sisters  (D)  Barbara  Stanwyck-George  Brent  

Gentleman  Jim  Corbett  Errol  Flynn-Alexis  Smith  

George  Washington  Slept  Here-Jack  Benny-Ann  Sheridan  

Hard    Way  Ida   Lupino-Joan  Leslie  

134  Lady  Gangster   Faye  Emerson-Jake  Bishop   62. 

Now.  Voyager   Bette  Davis-Paul  Henried  

Wings  for  the  Eagle  Ann  Sheridan- Ronald  Reagan  

(Former  title  "Shadow  of  Their  Wings") 

Coming  1942-43 

Yankee  Doodle  Dandy  (B)  James  Cagney-Joan  Leslie  


7/26, '4 1  - 
7/12/41  - 
7/l9,'4l  - 
8/30/41  . 
8/23/41  . 
7/5/41  .. 
8'9/4l  .. 
6/14/41  . 
6/21/41  . 
6/7/41  .. 
8/2/41  .. 
6/28/41  . 

1/10/42  - 
,3/14/42  . 
,  11/15/41 
,12/6/41  . 
3/7/42  .. 
,2 '21/42  . 
,2/14/42  . 
,10/11/41 
5  16  42  . 
,4  25/42  . 
.5  30  42  . 
4  18 '42  . 
.5  2 '42  .. 
.10/4/41  . 
4/4/42  .. 
. 10/18/41 
,1/24/42  . 
.4/11/42  . 
.9/13/41  . 

.9/27/41  . 
-I1/I/4I  . 

!7'4'42  \'. 
.96/41  .. 
.2  7/42   .  . 
.12/13/41 
.11/8/41  . 

.1/1/42  .. 
.3/21/42  . 
.1/31/42  . 
. 12/25/41 


. .b7/l9/4l 
- .b6/28/4l 
--b7/ 19/41 
. .b8/l6/41 
. .b7/26/4l 
. . .b7/5'4l 
. .b7/12/4l 
. .b6/l4/4l 
...b6/7/4l 
..b5 '24/41 
. .b7/19/41 
. .b6/l4/41 

. .bl2/6/4l 
.-.b3/7/42 
-  .bl 1/1/41 
,  .bl2/6/41 
. . .b3/7/42 
. .bl/24/42 
.b 12/27/41 
. .b8/16/4l 
. ,b4  11  42 
.  .b4  1 1/42 
. .b4  I  I  42 
.bl2/27/41 
...b3/7/42 
...b9/6/4l 
...b3/7/42 
..blO/4/41 
.bl2/27/4l 
- -b4/l 1/42 
- .b8/l6/4l 

.. .b9/«/4l 
. .blO/4/41 
. .b9/l3/41 
. .b7  12/41 
.  .b8/l6/4l 
.bl2'27'4i 
. .bl2/6/4l 
.blO/18/41 

.  .bl  1/22/41 
. . .b3/7/42 
.bl2/27/4l 
. .bl2/6/4l 


.  .al/3/42 
.a3  28  42 
.a4  25/42 
.33/28/42 


.32/14/42 


,6  6  42   b4  II, '42 

V.V.ki'/zV/n 


MISCELLANEOUS 

Eternal  Gift  (Rel.)  Catholic  Mass   100. .Lament    ...Not  Rev. 

40.000  Horsemen   (War)A  Grsnt  Taylor-Betty  Bryant   85. .Goodwill  ...b8'2/41 

Frightened   Lady   (My)A  Marius  Goring-Helen  Haye   75..HoPberg  .bll/l5/4l 

Guerilla  Brigade  (D)A  Russian  cast    84..Liiminar  ..b4'l8'42 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sara  Seegar   68. .Alliance  ..b8'30/41 

No  Greater  Sin  (D)A  Leon  Ames-Luana   Walters   85 . .  U  niversity  .b6/2l/4l 

Professor  Creeps  (C)  Msnton  Moreland    63 ..  Dixie  Nat.  b2'28/42 

Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action:  (B)  Biographical;  (C)  Comedy:  (D)  Drama;  (Doc)  Docr/- 
metitary:  (F)  Farce:  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society: 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Rgiore 
Date  of  Issue  Indicates  Advance  Dope; — h — Box  Office  Slant. 


ALV^AYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


May  30,  1942 


COLUMBIA  1940-41 

Comment  Running 
Time 

ALL  STAR  COIVIEDIES  (IS) 


Reviewed 
Issue  Of 


2432  Black  Eyes  and  Blues  Fair   

2425  Blondes  and  Blunders  Silly   

2424  Bundle  of  Bliss  

2423  Cold  Turliey   

2436  French  Fried  Patootie  

2428  Fresh  As  a  Freshman  Fair   

2431  Glove  Affair   

2426  His  Ex  Marks  the  Spot.. Funny   

2438  Host  to  a  Ghost  Fair   

2437  Love  at  First  Fright  

2421  Pleased  to  Mitt  You  

2434  Ready,  Willing  But 

Unable   

2433  Ring  and  the  Belle  Fair   

2429  So  You  Won't  Squawk  

2422  Spook  Sneaks   Fairly  Amusing 

2427  Watchman  Takes  a  Wife. Fairly  Amusing 

2435  Yankee  Doodle  Andy  

2430  Yumpin'  Yiminy   

CINESCOPES  (10) 


16'/,. 

16  . 

17  . 

18  . 
18  . 

16  . 
161/2. 
18  . 

17  . 

18  . 
18  . 

161/2. 

17  . 
16  . 

18  . 
16  . 
16  . 
16  . 


.  4/19/41 
.11/30/40 
.  Not  Rev. 
. 10/12/40 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  I/II/4I 
.  8/  9/41 
.Not  Rev. 
.Not  Rev. 

.  Not  Rev. 
.  5/24/41 
.Not  Rev. 
.10/12/40 
.  1/25/41 
.Not  Rev. 
.Not  Rev. 


2973  Nice  Work, 
Do  It  . . . 


Poor   

10 

.  5/24/41 

Very  Good   

9 

.  3/  1/41 

Timely   

II 

.  6/28/41 

Timely  and  Good 

8 

.10/12/40 

12 

.  9/21/40 

Fascinating  ... 

9 

.  3/29/41 

Fair   

10 

.11/23/40 

Timely   

10 

.  4/  5/41 

Interesting   

9 

.  1/25/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7 

2510  Cuckoo  1.  Q  Fair    7 

2505  Helping  Paw   Amusing    7 

2508  Land  of   Fun   7 

2503  Mad   Hatter    7 

2502  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    7'/2 

2509  Tom  Thumb's  Brother  Cute    7 

2506  Way  of  All  Pests   7 

2504  Wise  Owl   Fairly  Good  ...  7 

COLUMBIA  TOURS  (10) 

2556  Beautiful  British  Columbia   10 

2560  Beautiful  Ontario   

2557  From  Singaiiore  to 

Hongkong   Timely   

2551  Historic  Virginia   

2554  Islands  of  the  West 

Indies   Satisfactory 

2553  Old  and  New  Arizona  

2559  San  Francisco — 

Metropolis  of  the  West. Average   

2552  Savoy  in  the  Alps  Poor  Timing  . 

2555  Sojourn  in  Havana  Interesting  .. 

2558  Western  Wonderland   Excellent   

COMMUNITY  SINGS  (10) 


.Not  Rev. 
.  8/  9,'4I 
.  2/  1/41 
.Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.10/12/40 
.  6/28/41 
.Not  Rev. 
.11/30/40 


10 

.  .Not  Rev. 

10 

.  .Not  Rev. 

10 

. .  3/15/41 

II 

. .  Not  Rev. 

10 

..11/23/40 

10 

. .  Not  Rev. 

10 

. .  4/19/41 

II 

..11/23/40 

9 

..11/30/40 

10 

. .  3/29/41 

2655  Fun  With  Songs  Fair 

2B54  Gay  Tunes 


  10  ..  3/15/41 

....  10  ..Not  Rev. 

2651  Jolly  Tunes    9  ..Not  Rev. 

2653  Melodies  That  Linger   10  ..Not  Rev. 

2657  Peppy  Songs    10  ..Not  Rev. 

2658  "Perlidia"  Baker    10  ..Not  Rev. 

2652  Popular  Love  Songs  Depends    9  ..11/23/40 

2656  Songs  With   Harmony   10  ..  Not  Rev. 

FABLES  CARTOONS  (8) 


2751  Farmer  Tom  Th 
2756  Kitty  Gets  the  I 
2755  It  Happened  to 


2754  Streamlined  Donkey   Cute   

HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  0.  Parade   91/2 

2605  So  You  Think  You  Know 

Music   Good    10 

2601  Take  It  Or  Leave  It  (1)..  Funny    1 1 1/2 

2602  Take  It  Or  Leave  It  (2) .  .Entertaining  ...  II 

2603  Take  It  Or  Leave  It  (3)   II 

2606  Take  It  Or  Leave  It  (4)..Verv  Good    II 

MPW  YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting    10 

2951  Magic  City   Well  Done  ....  10 

PHANTASIES  CARTOONS  (8) 


6 

. .  8/  9/41 

6 

. .  6/28/41 

7 

. .  6/28/41 

6 

. .  Not  Rev. 

6 

..11/23/40 

6 

. .  1/25/41 

6 

. .  8/30/41 

6 

. .  3/22/41 

2707  Crystal   Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 

SCREEN  SNAPSHOTS  (12) 

2851  No.  1  (Ken   Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken  Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)   Fair    10 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

2406  Dutiful  But  Dumb   I6V2 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Hell  Again  Satiric  Slapstick  18 

2402  No  Census,  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 


.  Not  Rev. 

.  4/19/41 
.11/30/40 
.  2/  1/41 
.Not  Rev. 
.  5/31/41 


4/26/41 
1/25/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  9/13/41 
.10/12/40 
.Not  Rev. 
.NotTtev. 


11/30/40 
,11/23/40 
.Not  Rev. 

Not  Rev. 
.  2/  1/41 
,  3/22/41 

Not  Rev. 

Not  Rev. 
.  8/30/41 


.  5/24/41 
Not  Rev. 

,11/30/40 
Not  Rev. 

,  8/31/40 

.  6/28/41 
Not  Rev. 

.  3/22/41 


COLUMBIA  1940-41  (Cont.) 

Comment  Running 
Time 

WASHINGTON  PARADE  (6) 

2901  The   Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  U.  S.  Military  Academy   10 

2903  U.  S.  Naval  Academy  Splendid    10 

WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good 

2808  Aquaniay   Very  Good 

2807  Diving  Thrills   Very  Good 

2802  Hunting  Wild  Deer  Fair   

2804  Ice  Capers   Very  Good 

2806  Jungle  Archer   Very  Good 

2801  Master  of  Cue  Billiard  Fans 

2805  Splits,  Spares  and  StrikesFor  Bowlers.. 


COLUMBIA  1941-42  (Cont.) 


Reviewed 
Issue  Of 


.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


1/25/41 
6/28/41 
5/31/41 

11/30/40 
3/  8/41 
4/26/41 

10/12/40 
3/  8/41 


1941-42 


ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15  . 

3423  General   Nuisance    18  . 

3432  Groom    and    Bored   16 

3422  Half  Shot  at  Sunrise  Slapstick    16  . 

3433  How  Spry  I  Am  Good    18 

3425  Lovable  Trouble    18  . 

3421  Love  In  Gloom                 Good    21 

3435  Olaf  Laughs  Last   161/2. 

3429  Sappy  Birthday    18  . 

3426  She's  Oil  Mine  Slapstick    18 

3427  Sweet  Spirits  of  Nighter.Poor    18 

3428  Three  Blonde  Mice  Silly    16  . 

3434  Tire  Man,  Spare  My  Tires   18 

3431  What  Makes  Lizzy  Dizzy7Fair    17  . 

3430  Yoo  Hoo  General  Good    18 

CINESCOPES  (8) 

3971  Exploring  Space   Interesting  . 

3972  From  Nuts  to  Soup  Poor   

3975  Strange  Facts   Interesting 

3974  Women  in  Photography. .. For  Women 

3973  World  of  Sound  Absorbing  . 


COLOR  RHAPSODIES  (16)  (Tech.) 

3307  Cinderella  Goes  to  a  Party  

3506  Concerto  in  B-Flat 

Minor   Good 

3502  Fox  and  the  Grapes  Very  Good 

35B4  Hollywood  Detour   Excellent  . 

3503  Red  Riding  Hood  Rides 

Again   Clever  ... 

3505  Wacky  Wigwams   

3501  Who's  Zoo  in  Hollywood  

3508  Woodman  Spare  That  Tree  


COMMUNITY  SING  (10) 


3653  College  Songs   

3657  C/rooning  Melodies   1... 

3652  Current  Hits   As  Usual 

3659  Deep  in  the  Heart  of 

Texas   Good  . . . . 

3656  Good  Fellowship  Songs  

3658  Good  Time  Songs  

3655  Hits  of  the  Day  

3651  Patriotic  Songs   Patriotic 

3654  Popular  Songs   

3660  Walk  Without  U  Baby   


FABLES  CARTOONS  (8) 


3755  Bulldog  and  the  Baby  

3751  Great  Cheese  Mystery  

3752  Taigled  Angler  Poor   

3753  Under  the  Shedding 

Chestnut  Tree   Fair  . . . 

3754  Wolf  Chases  Pigs  Amusing 


Not  Rev. 

Not  Rev. 

Not  Rev. 

10/  4/41 
,  5/  9/42 

Not  Rev. 
8/  9/41 

Not  Rev. 

Not  Rev. 

12/13/41 
1/24/42 
2/  7/42 

Not  Rev. 
.  4/  4/42 
,  3/28/42 


9 

. .  8/30/41 

9 

.  .10/  4/41 

9 

. .12/13/41 

0 

..11/22/41 

9 

..11/  1/41 

GLOVE  SLINGERS  (4) 


3411  Glove  Birds   Fair 

3410  Kink  of  the  Campus  

3409  Mitt  Me  Tonight  Fair 

3412  Study  in  Socks   


INTERNATIONAL  FORUM  (6) 


3451  Dorothy  Thompson  Timely   

3452  Will  England  Be 

Invaded?   Very  Good. 

3453  Will  Democracy  Survive?. Timely   


PANORAMICS  (12) 


8  . 

.  Not  Rev. 

7  . 

5/  2/42 

.    7  . 

.12/  6/41 

7  . 

./2/ 14/42 

7  . 

.  1/17/42 

7  . 

.Not  Rev. 

7  . 

.Not  Rev. 

7  . 

.Not  Rev. 

101/2. 

.Not  Rev. 

10  . 

.  Not  Rev. 

9  . 

.10/  4/41 

10  . 

.  5/  9/42 

10  . 

.Not  Rev. 

10  . 

.Not  Rev. 

9  . 

.Not  Rev. 

9  . 

.  8/30/41 

10  . 

.  Not  Rev. 

10  . 

.Not  Rev. 

7  . 

.  Not  Rev. 

7  . 

.  Not  Rev. 

,    7  . 

.  2/  7/42 

.    81/2 . 

.  3/21/42 

7  . 

.  5/  9/42 

.  171/2. 

.  3/28/42 

.  18  . 

.  Not  Rev. 

.  16  . 

.11/22/41 

.  171/2. 

.Not  Rev. 

18  . 

.  3/  1/41 

.  16  . 

.  8/  9/41 

.  18  . 

.10/18/41 

3901  City  Within  a  City  Commercial 

3902  Gallup  P*ll   Interesting 

3905  Health  For  Defense  Very  Good 

3903  New  York's  Finest  Very  Good 

3904  Spare  Time  in  the  Army. Splendid  .. 


. .  10 

. .  10 

..  9 

. ,  10 

..  10 


PHANTASIES  CARTOONS  (8) 

3703  Battle  for  a  Bottle   10 

3701  Crystal  Gazer   Poor    7 

3702  Dog  Meets  Dog  Poor    7  . 

3704  Wild  and  Woozy  West  Amusing    7  . 

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.  I  Excellent    IOi/2. 

3603  Kitchen  Quiz  No.  2  Every  Good   10 

3604  Kitchen  Quiz  No.  3  Very  Good    10  . 

3601  So  You  Think  You  Know 

Music  No.   I  Good    10 

3005  So  You  Think  You 

Know  Music  No.  2   10 

SCREEN  SNAPSHOTS  (10) 

3851  No.  I  (Kan   Murray)  Good    10 

3852  No.  2  (Ken  Murray)    10  . 

3853  No,  3  (John  Hubbard)  Very   Good   10  . 

3854  No.  4  (Billy   Gilbert)  Good    10  . 

3855  No.  5  (New  Talent)    10  . 

3856  No.  6  (Alan   Mowbray) .. .Very  Good   10 

3857  No.  7  (Jimmy  Stewart)    10  . 

3858  No.  8  (Ascap)   Excellent    10  . 

3859  No.  9  (Movie  Memories. .Very  Good    9 

3860  No.  10  (Don  Wilson)    10  . 


9/13/41 
11/  1/41 
3/28/42 
1/17/42 
2/21/42 


.Not  Rev. 
.11/15/41 

.  4/25/42 
.  5/  9/42 


9/13/41 
12/13/41 
2/21/42 

8/30/41 

Not  Rev. 


.10/  4/41 
.Not  Rev. 
.11/22/41 
.12/13/41 
.Not  Rev. 
.  2/  7/42 
.Not  Rev. 
.  5/  2/42 
.  5/  9/42 
.  Not  Rev, 


Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake.  .Slapstick    18 

3405  Cactus  Makes  Perfect. ..  .Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. ,  .Slapstick    17 

3407  Matri-Phony    17 

3408  Sock-A-Bye  Baby    17 

3403  Some  More  of  Samoa  Sillv    18 

3406  What's  the   Matador  Good    Slapstick,  16 

THIS  CHANGING  WORLD  (6) 

3981  Broken   Treaties  Disappointing    .  10  , 

3982  How  War  Came  Informative    ...  10  , 

TOURS  (8) 

3553  Alaska  Tour  Fair    10  , 

3552  Buenos  Aires  Today  Good    10 

3554  Great  American  Divide. .  .Very  Good  ....  10 
3551  Journey  in  Tunisia  Dated    10  . 

WORLD  OF  SPORT  (12) 

3806  College  Champions  Good    10  . 

3803  Jungle  Fishing   Excellent    10  . 

3808  Fit  to  Fight   10  . 

3804  Polo    Champions  Excellent    10  . 

3805  Rack  'Em  Up  Good    10  . 

3802  Show  Dogs  Excellent    10 

3801  Tee  Up  (Patty  Berg)  For    Golfers   10  . 

3809  Tennis  Rhythm  With 

Bobby  Riggs    10  . 

3807  Wrestling  Octopus   Funny    91/2. 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 

Abul  the  Bul-Bul  Ameer. Excellent   

Alley  Cat  Excellent   

Flying  Bear  Fair   

Goose  Goes  Snuilt  

Dance  of  the  Wood  Fair   

Little   Caesario  Very  Good... 

Little    Mole  Very  Good... 

Lonesome  Stranger  Excellent  .... 

Midnight   Snack  Cute   

Mrs.    Ladybug  Excellent   

Officer   Pooch  Amusing  .... 

Prospecting   Bear  Funny   

Rookie  Bear  Funny   


Reviewed 
Issue  Of 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 
.  Not  Rev. 
.Not  Rev. 
.  1/17/42 
,  5/  2/42 


,  9/13/41 
,12/13/41 


.11/22/41 
.10/  4/41 
.  3/14/42 
.  8/30/41 


2/21/22 
,11/15/41 

Not  Rev. 

12/  6/41 
1/17/42 
9/20/41 
8/30/41 

Not  Rev. 
,  5/  2/42 


W-243 
W-249 
W-253 
W-246 
W-248 
W-251 
W-245 
W-241 
W-250 
W-242 
W-252 
W-244 
W-247 


CRIME  DOESN'T  PAY  (6) 


P-205  Cofliins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    20 

P-204  Forbidden   Passage  Tops    21 

P-203  Respect  the  Law  Very   Good   20 

P-206  Sucker  List  Excellent    20 

P-202  You  the  People  Excellent    21 


. .  4/  5/41 
..  8/  2/41 
..11/22/41 
.  .Not  Rev. 
..  6/28/41 
. .  9/29/41 
. .  5/17/41 
..12/  7/40 
. ,  8/16/41 

,.  1/  4/r4 

. .  9/27/41 
,.  4/  5/41 
. .  8/14/41 


.  6/14/41 
, 10/19/40 
,  3/  1/41 
.  2/  1/41 
.10/25/41 
.  1/  4/41 


M-235  Battle, 
IVI-238  Ghost 
M-232  Great 


MINIATURES  ,(10) 

The  Interesting 

Treasure  I  iiteresting 


M-237  Man  Who  Changed  the 

World   Excellent 

M-236  Memories  of  Europe. ...  .Excellent 


M-231  Rodeo   Dough  Very  Good. 

M-239  Triumph  Without  Drums. Excellent  .. 
M-240  Viva  Mexico  Interesting 

OUR  GANG  (9) 

C-296  Baby   Blues  Very   Good   9 

C-295  Figlitin'    Fools  Good  Fun   9 

C-293  Coin'  Fishin'   Standard    10 

C-291  Good  Bad  Boys  Good    II 

^'11  Kiddie   Cure   mI  Gang   II 

C-298  1-2-3    Go  Amusing    10 

C-299  Robot  Wrecks  Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    It 

PASSING  PARADE  (9) 

K-281  American  Spoken  Here.  .Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10  . 

K-285  Willie  and  the  Mouse. ..  Instructive    ....  II 

K  287  Your  Last  Act  Excellent    II 

PETE  SMITH  SPECIALTIES  (14) 

S-267  Aeronutlcs   Satisfactory    ...  10 

S-269  Cuban    Rhythm  Excellent    9 

S-272  Flicker  Memories  Funny    10 

S-271  Football  Thrills  of  1940.. For  Grid  Fans.  10  , 

S-268  Lions  on  the  Loose  Good    9 

S-266  Memory  Tricks  Amusing    9 

S-264  Penny  to  the  Rescue  Excellent    10 

S-261  Quicker'n  a  Wink  Excellent    9 

S-265  Quiz    Biz  Entertaining  ...  9  . 

S -263  Sea  for  Yourself  Holds  Interest..  10 

S-270  Water  Bugs  Very  Good    10  . 

S-262  Wedding    Bills  Very  Good   10  . 

FITZPATRICK  TRAVELTALKS  (12)  (Tech. 

T-218  Alluring  Alaska  Usual    9 

T-214  Beautiful    Ball  As  Usual    9  . 

T-211  Capital   City  Fair    9 

T-212  Cavalcade  of 

San  Francisco   Too    Late   9  . 

T-219  Glimpses  of  Kentucky. ..  Good    8 

T-221  Glimpses  of  Washington 

State   Usual    9 

T-222  Haiti,  Land  of  Dark 

Majesty   Good    9 

T-216  Mediterranean  Ports  of 

Call   Out-dated    9  . 

T-213  Old  New  Mexico  Fair    9  . 

T-215  Old  New  Orleans  As  Usual    9 

T-217  Rod  Men  on  Parade  Fair    9 

T-220  Vmemlta  the  Maanlflunt. Colorful    8 


. .  6/28/41 

10 

. .  8/16/41 

II 

..  1/  4/41 

II 

. .  2/  1/41 

'a 

. .  8/  2/41 

. .  6/28/41 

II 

. .  2/22/41- 

10 

. . 12/  7/40 

10 

..11/  1/41 

10 

,.11/22/41 

.  4/  5/41 
2/  1/41 
11/  9/40 
,  9/  7/40 
.12/  7/48 
,  5/17/41 
8/  2/41 
.11/  9/40 
,  4/  5/41 


12/  7/48 
9/27/41 

4/  5/41 
9/27/41 
5/10/41 
6/28/41 
2/22/41 
6/14/41 
8/  2/41 


.  5/17/41 
.  6/28/41 
.11/  1/41 
,  9/27/41 
.  6/14/41 
.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  2/22/41 
.  1/  4/41 
.  8/16/41 
. 12/  7/40 

) 

.  4/  5/41 

.12/  7/40 

.  9/  7/40 

.  9/28/40 
,  5/10/41 

.  8/16/41 

.  6/28/41 

.  2/  1/41 
.11/  9/40 
.  1/  4/41 
.  3/  1/41 
.  ff/M/41 


May  30,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont.) 


Comment  Running 
Time 

CARTOONS  (16)  (Tech.) 

W-346  Bear  and  the  Beavers.  .Very    Good     ..  8  . 

W-347  Dob    Trouble   Very  Funny   8 

W-342  Field    Mouse  Excellent    9 

W-345  First  Swallow   Excellent    8 

W-343  Fraidy  Cat  Funny    7  . 

W-344  Hungry  Wolf  Fair    9  . 

W-348  Little    Gravel    Voice. ..  .Amusing    8 

W-341  Night  Before  Xmas  For  Xmas   9 

MINIATURES  (10) 

M-331  Changed    Identity  Excellent    10 

IVI-335  Further  Prophecies  of 

Nostradamus   Very  Good  ....  II 

M-332  Greenie,  The  Fine    II 

M-333  Lady  or  the  Tiger  Good    10 

M-334  Soaring  Stars   Good    10 

OUR  GANG  (10) 

C-392  Come  Back  Miss  PIpps.  .Amusing    10 

0-396  Don't    Lie   Good    II  . 

C-395  Going  to   Press  Good    II 

C-391  Helping  Hands  Very   Good   10  . 

C-394  Melodies  Old  and  New... Fair    II 

C-397  Surprise   Parties    II 

C-393  Wedding  Worries  Funny    II 

PASSING  PARADE  (10) 

K-383  Flag  of  Mercy  Very   Good   10  . 

K-381  Strange  Testament  Unusual    II 

K-382  We  Do  It  Because  Interesting    10 

K-3S4  Woman  in  the  House. ..  Unusual    II 

PETE  SMITH  SPECIALTIES  (14) 

S-366  Aero- Batty   Humorous    9 

8-361  Army   Champions  Excellent    10 

S-364  Aqua    Antics  Excellent    8  . 

S-369  Barbee-Cues    II  . 

S-362  Fancy  Answers  Excellent    9 

S-363  How  to  Hold  Your 

Husband — Back   Excellent    10 

8-368  Pete  Smith's  Scrapbook . .  Very  Good   ....  9 

S-367  Victory  Quiz    10  . 

S-365  What  About  Daddy?  Good    10  . 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely    21 

TRAVELTALKS  (12)  (Tech.) 

T-318  Colorful  North  Carolina.  .Very  Good    9 

T-313  Georgetown,  Pride  of 

Penang   Very  Good   10 

T-320  Glacier    Park  and 

Waterton  Lakes   Fair    9 

T-3II  Glimpses  of  Florida  Interesting   ....  10 

T-313  Historic  Maryland  Good    9 

T-312  Inside   Passage  Good    10  . 

T-319  Land  of  the  Quintuplets.  .Good    10 

T-3i7  Minnesota,  Land  of 

Plenty   Good    10 

T-321  Picturesque    Patzcuaro    10  . 

T-314  Scenic    Grandeur  Good    9 

T-316  West  Point  on  the  Hudson. Good    9  . 

TWO  REEL  SPECIALS  (6) 

A-303  Don't  Talk   Potent    20  . 

A-302  Main  Street  on  the 

March!   Good    20 

A-3DI  Tell  Tale  Heart  A  Masterpiece..  20  . 


PARAMOUNT  1940-41 


ANIMATED  ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good    7 

HO- 1 1  Copy  Cat  Fair    7 

HO-3  Mommy   Loves   Puppy. ..  .Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals 

(Down  on  the  Farm) .. Excellent    9 

HO-8  Triple  Trouble  Just   Fair   7 

HO-6  Twinkletoes  Gels  the  Bird   7 

HO-13  Twinkletoes   in    Hat  Stuff   7 

HO- 10  Twinkletoes,  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-5  Wild   Oysters  Unusual    7 

HO- 12  Wizard  of  Arts   7 

HO-9  Zero,   the   Hound  So-So    7 

COLOR  CLASSIC 

CO- 1  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MO-4  Delhi   Good    II 

MO-5  Indian  Durbar  Gorgeous    10 

MO-6  The  Jungle  Excellent    10 

MO- 1  River  Thames — Yesterday. Beautiful    10 

MO-2  Sacred  Ganges  Dull    10 

MO-3  Village  In  India  Fair    10 

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well  Silly    7 

GO-2  Constable   Satisfactory    ...  7 

GO-6  Fire  Cheese   Average    7 

GO-7  Gabby  Goes  Fishing  Fair    7 

GO-8  It's  a  Hap-Hap-Happy 

Day   Poor    7 

GO-5  Swing   Cleaning  Fair   7 

60-4  Two  for  the  Zoo  Good    7 

HEADLINERS  (8) 

AO-5  Bob  Chester  &  Orch  Average    10 

AO-4  Gene  Krupa  &  Orch  For  Jitterbugs..  10 

AO-7  Hands  of  Destiny  Interesting    ....  10 

AO-2  Listen  to  Larry  Satisfactory    ...  10 

AO-3  Johnnie  Messner  &  Orch.. .Fair    II 

AO-6  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 


UO-2  Dipsy  Gipsy  Very  Good. 

UD-4  Gay   Knighties  Cute    9 


UD-3  Hoola    Boola  Novel 

UO-I  Western    Daze  Novel 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent  .  . 

VO-5  Guardians  of  the  Wilds... Fine   

VO-I  Nature's    Nursery  Excellent  ... 

VO-4  Red.  White  and  Blue 

Hawaii   Fair   

VO-2  Seeing   Is  Believing  Fair   

POPEYE  (12) 

EO-II  Child  Psykolojiky   Good   

EO-4  Eugene,  the  Jeep  Funny   

EO-8  Flies  Ain't  Human  Fair   

EO-2  My  Pop.  My  Pop  Amusing  ... 

EO-IO  Olive's  Boithday  Presink.Snaiiiiy  .... 

EO-7  Olive's  Sweepstake  Ticket   

EO-12  Pest   Pilot  Fair   

EO-9  Poneye  Meets 

Rip  Van   Winkle  Fair   

EO-I  Popeye  Meets  William 

Tell   Firnny   

EO-5  Problem  Pappy  Fair   

E0.6  Quiet  Pleeze  Very  Good  . 

EO-3  With  Poopdcck  Pappy  Entertaining 


Reviewed 
Issue  Of 

.  5/  2/42 

.  5/  2/42 

.  2/  7/42 

.  4/  4/42 

.  2/  7/42 

.  2/28/42 

.  5/23/42 
. 12/20/41 


,11/22/41 

,  5/23/42 
2/  7/42 
,  5/  2/42 
.  5/23/42 


11/20/41 

5/  2/42 
,  4/  4/42 

10/25/41 
2/28/42 

Not  Rev. 
.  12/20/41 


2/28/42 
12/20/41 
,  2/  7/42 
5/23/42 

,  5/  2/42 
11/  1/41 
2/  7/42 
Not  Rev. 
11/29/41 

12/20/41 
5/23/42 

Not  Rev. 
2/28/42 


12/21/41 


.  2/28/42 

.11/29/41 

.  5/  2/42 
.  9/27/41 
.  2/  7/42 
.10/25/41 
.  3/28/42 

.  2/28/42 
.  Not  Rev. 
.12/20/41 
.  2/  7/42 


.  2/  7/42 
.11/15/41 


.12/21/40 
.  7/19/41 
,  1 1/23/40 
,11/23/40 

,  3'I5/4I 
,  5/10/41 
Not  Rev. 
,  Not  Rev. 

,  6/28/41 
,  2/15/41 
Not  Re». 
.  5/31/41 


.  4/  5/41 
.  5/10/41 
.  8/23/41 
.11/23/40 
.  1/25/41 
.  2/22/41 

,  I/I8/4I 
.11/23/40 
.  6/28/41 
.  7/19/14 

,  8/23/41 
.  4/19/41 
.  2/15/41 

,  4/  5/41 
.  2/22/41 
,  7/19/41 
,11/  2/40 
,  12/21/40 
,  5/31/41 

,  4/19/41 

,  9/27/41 

,  6/28/41 

,  I/II/4I 

,  I/I8/4I 
.  9/20/41 
,11/  2/40 

.  3/22/41 
,12/  7/40 

,  7/19/41 
, 12/  7/40 
,  4/19/41 
,11/  2/48 
,  5/31/41 
Not  Rev. 
.  8/23/41 

.  5/10/41 

,  10/  5/40 
.  1/25/41 
,  3/22/41 
.  12/  7/40 


Comment  Running 
Time 

POPULAR  SCIENCE  (6) 

JO-2  No.  2  Interesting    10 

JO-3  No.  3  Interesting    10 

JO-4  No.  4  Lsual    10 

JO-5  No.  5  Interesting    ....  10 

JO-6  No.  6  Up  to  Standard.  II 

ROBERT  BENCHLEY  (4) 
80-3  Crime  Control  Excellent    II 


SO-4  Forgotten    Man  Typical 

SO-I  Trouble  With  Husbands. .  .Great  Fun  

SO-2  Waiting    for    Baby  A  Howl   

SPECIAL  CARTOON  (I)  (Tech.) 

FFO-I  Raggedy  Ann  Very  Good  

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent   

RO-8  Canine  Sketches  Fine   

RO-5  Feminine    Fitness  Very  Good  .... 

RO-7  Fishing  Fever  Appealing   

RO-4  Marine   Round-up  Excellent   

RO-3  Motorcycle   Stunting  Thrills  Apleity. 

RO-IO  On  the  Spot  Funny 


RO-II  Lasso   Wizards  Good  Action  Stuff  10 

RO-12  Snow    Dogs  Excellent    10 

RO-2  Sporting   Everglades  Very   Good   10 

RO-9  Sun    Fun  Exhilarating    ..  10 

RO-13  What's  Lacrosse  Very   Good   10 

UNUSUAL  OCCUPATIONS  (6) 

LO-2  No.    2  Interesti«g    10 

LO-3  No.    3  Good    10 

LO-4  No.    4  Good    II 

LO-5  No.    5  A   Wow   II 

LO-6  No.    6  Very  Good    10 


Reviewed 
Issue  Of 

.11/23/40 
.12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 

.  4/19/41 
.  5/31/41 
.11/16/40 
.  2/22/41 


.12/21/40 

.  1/25/41 
.  3/22/41 
.12/21/40 
.  3/22/41 
.12/  7/40 
.11/23/40 
.  S/IO/41 
.  6/28/41 
.  7/19/41 
.10/26/40 
.  4/  5/41 
.  8/23/41 

.12/  7/40 
.  2/15/14 
.  3/29/41 
.  5/31/41 
.  8/23/41 


1941-42 


FASCINATING  JOURNEYS  (Tech.)  (2) 

Ml-I  Road  In  India  Interesting    10 

HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine    10 

A I -3  Carnival  in  Brazil  Good    10 

A I -2  Copacabana  Revue  Good    10 

A I -5  Hands  of  Victory  Box  Office   9'/2  . 

AI-4  Nightmare  of  a  Goon  Funny   lO'/i. 

HEDDA   HOPPER'S  HOLLYWOOD  (6) 

Zl-I  No.  I  Excellent    10  . 

ZI-2  No.  2  Fair    10  . 

ZI-3  No.  3  Good    10  . 

ZI-4  No.  4    10  . 

MADCAP  MODELS  (Tech.)  (6) 

U  I -2  Jasper  &  the  Watermelons  .  Excellent    10 

U  I -4  Mr.  Strauss  Takes  a  Walk. Excellent    Wz. 

Ul-I  Rhythm  in  the  Ranks  Excellent    8  . 

1.1-3  Sky  Princess   Excellent    9 

UI-5  Tulips  Shall  Grow   9 

POPEYE  (12) 

El-5  Blunder    Below  Excellent    7 

El -6  Fleets  of  Stren'th  Very    Good    ...  7 

El-I  I'll  Never  Crow  Again  Fair    7 

EI-4  Kickin'  the  Conga  Round. Funny   7 

El -9  Many  Tanks    7 

EI-2  Mighty  Navy  Funny    7 

EI-3  Nix  on   Hypnotricks  Very  Funny    7 

El -7  Pipeye,  Pupeye.  Poopeye 

and  Peepeye   Very  Funny  ...  7 

El -8  Olive  Oyl  a.nd  Water  Don't  Mix  

POPULAR  SCIENCE  (6) 

 Very  Good  

 Very  Goed  

 Good   


Jl-I  No. 

J 1-2  No. 

JI-3  No. 

JI-4  No. 

J  I -5  No. 

Ql-I  No. 
ai-2  No. 
QI-3  No. 
QI-4  No. 

QI-5  No.  0   

ROBERT  BENCHLEY  (4) 
SI-1  How  To  Take  a  Vacation .. Funny 


QUIZ  KIDS  (6) 

1   Very  Good . . . . 

2   They're  Good. 

3   Good   

4   Good   


10 

SI-4  Keeping   In  Shape   10 

81-2  Nothing  But  Nerves  Very   Good   10 

SI-3  Witness,  The   Chucklesome  ...  10 

SPEAKING  OF  ANIMALS  (6) 

YI-3  At  the  County  Fair  Swell    10 

Yl-I  In  a  Pet  Shop  A  Howl    10 

YI-4  In  the  Circus   10 

YI-2  In  the  Zoo  Hilarious    10 

SPECIAL  CARTOON  (Tech.) 

FFI-I  The    Raven   Excellent    UVi..  5/2/42 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling  Excellent    10 

RI-5  Buying  a  Dog  Very    Good   10 

Rl-ll  Down  They  Go   10 

RI-IQ  Hero   Worship    10 

RI-7  Lure  of  the  Surf  Very   Good   10 


.11/22/41 

.10/11/41 
.  3/14/42 
.12/  6/41 

.  4/25/42 
.  5/  2/42 

.  9/20/41 
.11/29/41 
.  2/28/42 
.Not  Rev. 

.  1/31/42 
.  5/  2/42 
.  12/20/41 
.  3/21/42 
.Not  Rev. 

.  2/21/42 
.  5/  2/42 
. 10/11/41 
.  1/31/42 
.Not  Rev. 
.12/  6/41 
.  12/20/41 

.  4/18/42 
.Not  Rev. 

.10/11/41 
.11/22/41 
.  1/31/42 
.Not  Rev. 
.Not  Rev. 

.  9/20/41 
.12/  6/41 
.  2/28/42 
.  5/  2/42 
Not  Rev. 

.10/11/41 
Not  Rev. 
.  12/20/41 
.  3/14/42 

.  1/31/42 
.  9/20/41 
Not  Rev. 
.11/15/41 


RI-2  Meet  the  Champs  Excellent    10 

RI-9  Personality  Plus    10 

RI-4  Quick    Returns  Pretty  Good  ...  10 

Rl-I  Shooting  Mermaids  Very   Good   10 

RI-3  Sittin'  Pretty   Excellent    10 

RI-8  Timing   Is  Everything. ..  .Very    Good    ...  10 
SUPERMAN  CARTOONS  (12)  (Tech.) 

WI-4  Arctic  Giant   Good    9 

WI-5  Bulleteers   Good    9 

WI-3  Billion  Dollar  Limited ...  For  the  Fans...  8'/:. 

WI-7  Electric    Earthquake    9 

WI-6  Magnetic  Telescope   For  the   Fans..  9 

WI-2  Mechanical   Monsters  Good    10 

Wl-I  Superman   A  Cinch  to  Sell.  II 

UNUSUAL  OCCUPATIONS  (6) 

 Good    10 

 Very   Good   10 

 Very   Good   II 

 Good    II 


Ll-I 
LI-2 
LI-3 
LI-4 
LI -5 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

141 15  Art  of  Self  Defense  Good    8 

141 13  Art  of  Skiing  Excellent    8 

14103  Baggage    Buster  Hilarious    7 

14105  Canine  Caddy  Tops    7 

l4ll4Chef    Donald  Up  to  Par   8 

141 12  Donald's    Camera  A  Scream   8 

14107  Early  to  Bed  Satisfactory    ...  8 

14102  Gentleman's   Gentleman .  .Tops    7 

I4I0I  Golden    Eggs  Excellent    8 

14104  Good  Time  for  a  Dime. .  .Excellent    8 

141 1 1  Lend  a  Paw  Superb    8 

141 17  Mickey's  Birthday  Parly. Very  Good    8 

14106  Nifty  Nineties  Amusing    8 

141 10  Old  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit  Very   Good   9 

141 18  Pluto,  Jr  Very  Funny  ...  7 

14108  Truant  Officer  Donald  Excellent    8 

141 16  Village  Smithv  Excellent    7 


.  1/31/42 
.  12/20/41 
.Not  Rev, 
.Not  Rev. 
.  2/21/42 
.10/11/41 
.Not  Rev. 
.11/29/41 
.  9/27/41 
.11/15/41 
.  5/  2/42 

.  3/14/42 
.  5/  2/42 
.  1/24/42 
.Not  Rev. 
.  5/  2/42 
.  12/20/41 
.  8/  2/41 

.10/11/41 
.12/  6/41 
.  2/21/42 
.  4/25/42 
Not  Rev. 


.  2/  7/42 
.11/29/41 
.  5/10/41 
.  6/  7/41 
.12/27/41 
.10/25/41 
.  7/26/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
. 10/25/41 
.  3/21/42 
.  6/  7/41 
.  10/  4/41 
.  8/30/41 
.  3/21/42 
.  8/23/41 
.  2/  7/42 


Comment 

EDGAR  KENNEDY 
13406  Apple  in  His  Eye  Hokey  . 

13403  Drafted  in  the  Depot   

13405  It  Happened  All  Night.. Fair  ... 

13404  Mad  About  Moonshine. .  .Fair  ... 

13401  Sunk  by  the  Census  Funny 

13402  Trailer  Tragedy   Funny 


(6) 


Running 
Time 


...  18 

...  19 

...  19 

...  18 

...  18 

...  17 

INFORMATION  PLEASE  (13) 

14202  No.  2  (Ruth  Gordon)  Good    10 

14203  No.  3  (Alice    Marble) ...  .Swell  As  Usual.  10 

14204  No.  4  (Louis  Bromfleld) ..  Excellent    II 

14205  No.  5  (Wendell    Willkie)  .Good    10 

14206  No.  6  (Jan  Struther)  Excellent    II 

14207  No.  7  (Anna    Neagle)  Very  Good    10 

14208  No.  8  (Boris    Karloff)  Excellent    10 

14209  No.  9  (Alice    Marble)  Excellent    II 

14210  No.  10  (Louis  Bromfleld) .  Entertaining  ...  10 

1421 1  No.  II  (Jan  Struther)  Very    Good   II 

14212  No.  12  (Boris    Karloff) ..  .Good    12 

14213  No.  13  (Anna  Neagle)  Excellent    10 

LEON  ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

13706  Panic  in  the  Parlor  Unfunny    20 

13705  Polo  Phoney   Good    18 

13702  Tattle  Talevision   Funny    19 

13704  When  Wifie's  Away  Fair    20 

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good    16 

13504  Musical  Bandit   Entertaining    ..  16 

13502  Prairie  Spooners   Very  Good    13 

13503  Red  Skins  &  Red  Heads.. Poor    18 


PICTURE  PEOPLE  (13) 

14402  No.  2  Good    9 

14403  No.  3   Night  Club  Plug  10 


14404  No.  4   Good 

14405  No.  5   Fair  ... 

14406  No.  6   Fair  ... 

14407  No.  7   Average 

14408  No.  8   Fair  ... 

14409  No.  9   Fair  . . . 

14410  No.  10   Fair  . . . 


14501 
14503 

I  1502 


14307 
14313 
14310 
14302 
14306 
14308 
r4,'!i  I 

14305 
14304 
14303 
14312 
14309 


24104 
24103 
24102 
24101 

23404 
23402 
23405 
23403 
23401 


24201 
24202 

24203 

24204 
24205 
24^06 
24207 


23705 
23703 
23701 
23704 
23702 


23101 
23102 
23103 
23104 
23105 
Spec. 
23106 
23107 
23108 
23109 
231  10 


24407 
24403 
24402 
24406 
24405 
24408 
24409 
24404 
24401 


23503 
23501 
23502 

24310 
24309 
24304 
24302 
24305 
24303 
24307 
24301 
24308 
24306 


SPECIAL  SUBJECT 

Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

Eyes  on  Brazil  Very  Interesting  10 

How  Goes  Chile  Very  Good    10 

Wliat's  Haiipening  in 

Argentina   Very  Timely  ...  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Rolling    Rhyllini    10 

Snow  Eagles   Excellent    9 

Snow  Fun   Exhii.-irating  ...  9 

Sportsman's  Partner   For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


1941-42 


DISNEY  CARTOONS  (18)  (Tech. 

Army  Mascot   

Donald  Gets  Drafted  A  Scream   

Donald's    Snow    Fight. .  .Excellent   

Symphony  Hour   Excellent   

EDGAR  KENNEDY  (6) 

Heart  Burn   Amusing   

I'll  Fix  It  Funny   

Inferior  Decorator   Funny   

Quiet  Fourth   Funny   

Westward  Ho-Hum   Funny   

INFORMATION  PLEASE  (13) 

No.  I  (John  Gunther)  ...Excellent   

No.  2  (Howard    Lindsay). Up  to  Par  

No.  3  (Cornelia  Otis 

(Skinner)   Good   

No.  4  (John   Gunther)  Excellent   

No.  5   (John  Carradine) . Good   

No.  6  (Howard  Lindsay)  

No.  7  (Cornelita  Otis 

Skinner)   

LEON  ERROL  (6) 

Framing  Father  Very  Funny  .... 

Home  Work   Funny   

Man-I-Cured   Funny   

Wedded  Blitz   Funny  

Who's  a  Dummy?  Amusing   

MARCH  OF  TIME  (13) 

Thumbs  Up,  Texas  Excellent   

Norway  in  Revolt  Timely   

Sailors  With  Wings  Excellent   

Main  Street,  U.S. A  Propaganda  ... 

Our  America  At  War. ..  .Timely,  Vital.. 

Battlefields  of  Pacific. ..  .Timely   

When  Air  Raids  Strike.  Potent   

Far  East  Command  Timely   

Argentine  Question   Interesting  .... 

America's  New  Army. ..  .Timely   

India  in  Crisis  Informative  .... 

PICTURE  PEOPLE  (13) 

Children  of  the  Stars  Fair   

Hobbies  of  the  Stars  Good   

Hollywood  Sports   Good   

Hollywood  War  Effort. ...  Entertaining  ... 

How  To  Be  a  Star  Good   

Palm  Springs  Week-End.Fair   

Star  Portraits   

Stars'  Day  Off  Average   

Stars  in   Defense  Interesting  .... 

RAY  WHITLEY  (4) 

Cactus  Capers   Very  Good   

California  or  Bust  Good   

Keep  Shooting   Very  Good   

SPORTSCOPES  (13) 

Byron  Nelson   

Cruise  Sports   Out  of  Date.  .. 

Crystal  Flyers   Exhilarating  ... 

Dog  Obedience   Boxofhce   

Fighting  Fish   Excellent   

Gaucho  Sports   Interesting  .... 

Jungle  Jaunt   Amusing   

Pampas  Paddock   For  Horse  Lovers 

Public  Sport  No.  I  Good   

Ten  Pin  Parade  Good   


19 
19 
20 
18 

l7'/2 

22 
20 
19 
20 
20 
19 


Revleweo 
Issue  Of 

.  6/14/41 
.Not  Rev. 
.  4/I2/4I 

.  3/  1/4 1 
.  9/14/40 
. 10/19/40 


10/19/40 
11/16/40 
12/14/40 
2/  1/41 
3/  I/4I 
4/  5/41 
4/  5/41 
5/I0/4I 
6/  7/41 
7/26/41 
,  7/26/41 
8/23/41 


2/  I/4I 
Not  Rev 

5/17/41 
11/16/40 
,  4/  5/41 


.11/16/40 
.  7/26/41 
.  3/  I/4I 
.  5/10/41 


,10/19/40 
11/16/40 
,12/14/40 
,  2/  1/41 
,  3/  I/4I 
,  3/29/41 
,  4/I2/4I 
,  5/ 17/4 1 
,  6/  7/41 


. 12/14/40 


3/  1/41 
8/23/41 


,  3/  1/41 
,  8/  9/41 
,  6/  7/41 
, 10/19/40 
.  3/  I/4I 
.  4/  5/41 
,  Not  Rev. 
.  2/  1/41 
.12/14/40 
,11/16/40 
.  7/26/41 
.  5/10/41 


,  Not  Rev. 
.  5  16/42 
.  5/  2/42 
.  4/25/42 


,  3,'2l/42 
10/25/41 

,  5/16/42 
12/27/41 
9/27/41 


. 10/25/41 
.11/29/41 

.12/27/41 
.  2/  7/42 

.  5/  2/42 
Not  Rev. 

.  Not  Rev. 


.  5/9  42 
.  2/  7/42 
. 10/  4/41 
.  5/16/42 
.12/  6/41 


,  8/16/41 
,  9/27/41 
10/25/41 
11/22/41 
12/13/41 
12/20/41 
3/10/42 
2/14/42 
,  3/  7/42 
,  4/  4/42 
,  5'  9/42 


,  3/21/42 
,11/29/41 
,10/25/41 
,  V2\m 
2/14/42 
,  5  9/42 
,  Not  Rev. 
12/27/41 
10/  4/41 


.  4/18/42 
.12/  6/41 
.  1/31/42 


Not  Rev. 
.  5/ 16, '42 
,  12/27/41 
,11/  1/41 
,  2/14/42 

12/  6/41 
,  3/21/42 

10/  4/41 
4/18/42 
3/21/42 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


May  30,  1942 


20TH  CENTURY-FOX  1940-41 

Comment  Running  Reviewed 

Time      Issue  Of 
ADVENTURES  OF   A   NEWSREEL  CAIM  ERAM  AN  (4) 

1201  Midget  Motor  Mania  Unusual  .. 

1203  Modern  Highway   Good   

1202  Training  Police  Horses.  .  .Excellent  . 


UNIVERSAL  1940-41 


VITAPHONE-WARNER  BROS.  1940-41 


I  108 
I  lOG 
I  101 
1  103 
I  109 
1102 
1107 
1 104 


MAGIC  CARPET  OF  MOVIETONE 

Arctic  in  Snringtime  

Caribbean  Sentinel   Good   

Eskimo  Trails   Enlightening 

Isle  of  Mystery  

Letter  From  Cairo  


Miracle  of  Hydro  Different  . 

Old  Dominion  State 

(Tech.)   Very  Good 

1105  Spotlight  on  Indo-China  

1 1 10  Winter  in  Eskimo  Land  


10 

..10/12  40 

10 

.  3/  1/41 

10 

.  2/  8/41 

(8) 

10 

.Not  Rev. 

10 

. .  4/2G/4I 

10 

. .  8/10/40 

10 

.  Not  Rev. 

10 

.Not  Rev. 

9 

.  .  8/10/40 

10 

. .  4/19/41 

10 

. . 1 1/30/40 

10 

. .  Not  Rev. 

10 

..Not  Rev. 

SPORTS  REVIEWS— THORGERSEN  (6)  (3  In 

1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on   Rollers   10 

1302  Lure  of  the  Trout(Tech.)  .For  Fly  Casters  10 

1306  Playing  With  Neptune. .  .Very  Good    9 

1304  Rodeo  Goes  to  Town  Good    10 

1305  Symphony  in  Snow   10 

TERRYTOONS  (26)   (13  In  Tech.) 

Baby  Seal    7 

Bringing  Home  the  Bacon   7 

Club  Life  in  the  Stone 
Age 


1510 
1515 
1501 

1511 
1508 
1514 
1507 
1503 
1513 
1558 
1553 
1554 
1552 
1512 
1557 
1504 
1555 
1505 
1556 
1502 
I5IG 
1559 
1506 

1560 
1509 


Dog's  Dream    7 

Fishing  Made  Easy  Fair    7 

Good  Old  Irish  Tunes   7 

Hairless  Hector    7 

Happy  Haunting  Grounds   7 

Horse  Fly  Opera   7 

Home  Guard  (Tech.)  Okay    7 

How  Wet  Was  My  Ocean. Excellent  (Tech.)  7 

Landing  of  the  Pilgrims.  .Good  (Tech.)  ..  7 

Lucky   Duck   (Tech.)   7 

Magic  Shell    7 

Mississippi  Swing   Rhythmic(Tech.)  7 

Magic  Pencil   Poor    7 

Plane  Goofy  (Tech.)  Fair    7 

Snow   Man    7 

Temperamental  Lion   Amusing(Tech.)  7 

Touchdown  Demons   Amusing    7 

Twelve  O'clock  and  All  Ain  t  Well   7 

Uncle  Joey   (Tech.)   7 

What  a  Little  Sneeze 

Will  Do   Good    7 

What  Happens  at  Night  (Tech.)   7 

When  Knights  Were  Bold.Just  a  Cartoon..  7 


WORLD  TODAY 


1704  Anzacs  in  Action  

1701  Battle  of  the  Atlantic  Timely 

1703  Empire    in  Exile  

1702  War  in  the  Desert  


Tech.) 
. 10/12/40 
.Not  Rev. 
. 1 1/30/40 
.  4/19/41 
.  2/  8/41 
.Not  Rev. 


.Not  Rev. 
.Not  Rev. 

.  Not  Rev. 
.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 

Not  Rev. 
.Not  Rev. 
.  4/26/41 
. 10/12/40 
.11/30/40 

Not  Rev. 
.Not  Rev. 
.  2/  8/41 
.12/  7/40 
.12/  7/40 

Not  Rev. 
.  2/15/41 
.10/  5/40 
.Not  Rev. 
.  Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.  Not  Rev. 
.  Not  Rev. 


1941-42 

ADVENTURES  OF   A   NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship ..  .Informative    10  ..11/  1/41 

2201  Soldiers  of  the  Sky  Excellent    10  ..8/  2/41 

2203  Wonders  of  the  Sea   10  ..Not  Rev. 

2204  Men  for  the  Fleet  Excellent    9  ..  1/17/42 

2203  Story  on  Coast  Guard   10  ..Not  Rev. 

2205  Wings  of  Defense   10  ..Not  Rev. 

MAGIC  CARPET  OF  MOVIETONE  (12) 

2103  Call  of  Canada   10  ..Not  Rev. 

2107  Gateway  to  Asia    10  ..Not  Rev. 

2102  Glacier  Trails  Good    10  .11/  1/41 

2106  Heart  of   Mexico    10  ..Not  Rev. 

2108  India  the  Golden   10  ..Not  Rev. 

2104  Jewel  of  the  Pacific   10  .  .Not  Rev. 

2101  Sagebrush  and  Silver  Interesting    10  ..  9/20/41 

2105  Secret  of  the  Fjord   10  ..Not  Rev. 

SPORTS  REVIEWS  (C) 

2301  Aristocrats  of  the  Kennel .  Excellent    10  ..11/  1/41 

2304  Evergreen  Playland   Good    10  ..  1/17/42 

2302  Life  of  a  Thoroughbred. .  .Excellent    10  ..  2/28/42 

2303  Playtime  in  Hawaii  Very  Good    10  ..  1/24/42 

2306  Setting   the   Pace   10  ..Not  Rev. 

2305  Snow  Trails   Excellent    10  ..  4/11/42 

TERRYTOONS  (26) 

2562  All  About  Dogs  (Tech.)   7  ..Not  Rev. 

2504  Back  to  the  Soil   7  ..Not  Rev. 

2555  Bird   Tower   (Tech.)   7  ..Not  Rev. 

2558  Cat  Meets  Mouse  (Tech.). Very  Good    7  ..  4/18/42 

2508  Eat    Me    Kitty  Eight 

to    the    Bar  Good    7  ..  5/2/42 

2506  Flying  Fever   Good    7  ..  1/17/42 

2503  Frozen  North   Very  Good    7  ..11/  1/41 

2507  Funny    Bunny    Business. Good    7  ..  5/2/42 

2513  Gandy  Goose  in  the 

Outpost    7  .  .  Not  Rev. 

2510  Gandy  Goose  in  Tricky 

Business    7  . . Not  Rev. 

2514  Gandy  Goose  in  Tire 

Trouble    7  .  .Not  Rev. 

2557  Happy  Circus  Day 

(Tech.)   Amusing    7  ..  1/17/42 

2501  Ice  Carnival   Good    7  ..  9/27/41 

2560  I"  Lights  Out  (Tech.)   7  ..Not  Rev. 

2561  Neck  a.".d  Neck  (Tech.)   7  ..Not  Rev. 

2509  Oh.    Gentle   Spring  Fair    7  ..  5/2/42 

2551  Old    Oaken  Bucket 

(Tech.)   Good    7  . .  9/20/41 

2552  One   Man   Navy   (Tech.)  .Amusing    7  ..  9/27/41 

2559  Sham  Battle  Shenanigan. Good  (Tech.)  ..  7  ..  4/11/42 

2554  Slap     Happy    Hunters   7  ..Not  Rev. 

2.'^ll  Stork's    Mistake    7  ..Not  Rev. 

2556  Torrid  Toreador  (Tech.)  .  Good    7  ..  1/17/42 

2502  Uncle  Joey  Comes  to  Town. Funny   7  .11/  1/41 

2553  Welcome  Little  Stranger. Good  (Tech.)  ..  7  ..11/  1/41 
2512  Wilful  Willie    7  .  .Not  Rev. 

2505  Yarn  About  Yarn  Good    7  ..  1/24/42 

WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely.Excellent 

2405  Courageous  Australia   

2403  Dutch  Guiana   Very  Good  .... 

2404  Hub  of  the  World  Good   

2406  Men  of  West  Point  

2402  Uncle  Sam's  Iron  Warriors  


10 

.  .  9/20/41 

10 

.  .Not  Rev. 

10 

.  .  1/17/42 

10 

. .  4/18/42 

10 

.  .  Not  Rev. 

10 

. .  Not  Rev, 

UNITED  ARTISTS 


WORLD  IN  ACTION  (12) 

I  Churchill's  Island   Very  Good    20 

3  Food,  Weapon  of 

Conquest   Impressive    20 

7.  This  Is  Blitz  Grim    Realism..  21 


4/  4/42 


4/  4/42 
3/  7/42 


Comment  Running 
Time 

CARTOONS  (13)  (Tech.) 

5252  Andy  Panda's  Pop  Enjoyable    8 

5249  Dizzy  Kitty   So-So    8 

5246  Fair  Today   Good    7 

j247  Hysterical  High  Spots  in 

American  History   Fair    7 

5243  Knock,   Knock   Very  Good    8 

5245  Mouse  Trappers   Amusing    7 

5253  Screw  Driver   Good    7 

5248  Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  .Snappy    7 

5250  Salt  Water  Daffy  Snappy    8 

5251  Woody   Woodpecker    7 

GOING  PLACES  (15) 


Reviewed 
Issue  Of 

.  8/  9/41 
.  5/17/41 
.  2/15/41 

.  3/29/41 
.11/30/40 
.  2/  8/41 
.  9/  6/41 

.  5/17/41 
.  6/  7/41 
.  Not  Rev. 


5353 

•  Interesting  .... 

10 

..10/12/40 

5351 

.Interesting  .... 

10 

. .  9/21/40 

5358 

.Very  Good   

10 

. .  3/22/41 

5365 

Garden  Spot  of  the  North 

.Good   

9 

. .  8/  9/41 

5359 

Humorous  Tombstones  .. 

10 

. .  4/12/41 

5355 

Hunting  on  Top  of 

the  World   

.Fascinating  .... 

9 

. .  12/28/40 

5364 

Isles  of  Fate  

.Good  &  Timely. 

10 

. .  8/  9/41 

5363 

Meet  Jimmy  the  Chump. 

10 

..  7/19/41 

5354 

Melting  Pot  of  the 

Caribbean   

10 

. . 12/28/40 

5360 

Modern  Way  Down  East. 

.Good   

10 

. .  6/  7/41 

5362 

.Pleasing   

10 

. .  7/19/41 

5356 

South  of  the  Border  

.Interesting  .... 

10 

. .  2/15/41 

5352 

Sun  Valley   

.Good   

10 

..10/12/40 

5357 

Swankiest  Isle  in 

the  World   

.Interesting  .... 

10 

. .  3/15/41 

5361 

Trail  of  Father  Kino... 

.Interesting    . . . . 

10 

. .  6/14/41 

MLSICALS— TWO  REEL  (13) 

5226  Bagdad  Daddy   Very  Good  

5225  Beat  Me  Daddy- 
Eight  to  the  Bar   17 

5221  Class  in  Swing  Good  Variety  ..  16 

5222  Congomania   Latin    Liveliness  20 

5233  Dizzy  Doings   Fair    17 

5228  Jumpin'  Jive   Good    17 

5230  Music  a  la  King  Good  Number  ..  20 

5227  Music  in  the  Morgan 

Manner   Entertaining  ...  18 

5231  Once  Lpon  a  SummerTime. Average    18 

5232  Rhythm  Revel   Entertaining  ...  18 

5229  Shadows  in  Swing  Average    18 

5224  Tickled  Pinky   Rustic    Rhythm.  18 

5223  Torrid  Tempos   Entertaining  ...  18 

SPECIAL  SUBJECT  (I) 

5110  Swing  With  Bing  Excellent    18 


18 


STRANGER  THAN  FICTION  (15) 


5372  No. 

5373  No. 

5374  No. 

5375  No. 

5376  No. 

5377  No. 

5378  No. 

5379  No. 

5380  No. 

5381  No. 

5382  No. 
3383  No. 

5384  No. 

5385  No. 


82  Average 

83  Average 

84  Good  ... 

85  Excellent 


.Up  to  Par   9 


Good    9 

88  Interesting    9 

89  Interesting    9 

90  Interesting    9 

91  Fair    9 

92  So-So    9 

93  Very  Good    9 

94 


95. 


.Very  Good    9 


1941-42 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 
6251  Ace  in  the  Hole  '.   7 

6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6249  Goodbye  Mr.  Moth  Very  Good    7 

6247  Hams  That  Couldn't 

Be  Cured    7 

6246  Hollywood  Matador   Very  Good    7 

6242  Man's  Best  Friend  Good    8 

6248  Mother  Goose  on  the 

Loose   Very  Good    7 

6250  Nutty  Pine  Cabin   7 

6243  Pantry  Panic   Good    8 

(Former  title  "What's  Cookin'  ") 

6244  $21  a  Day  Once  a  Month  .Average    7 

6245  Under  the  Spreading 

Blacksmith  Shop   Cute    7 

NAME  BAND  MUSICALS  (13) 

6226  Campus  Capers   Excellent    18 

6224  Doin'  the  Town  Entertaining  ...  20 

6229  Gay  Nineties   Fair    15 

6222  In  the  Groove  Entertaining  ...  17 

6221  Is  Everybody  Happy?  Fair   18 

6232  Merry  Madcaps   Good    l5'/2 

6233  Rainbow  Rhythm    15 

6227  Rhumba  Rhythms   Fair    15 

6231  Shuffle  Rhythm   Excellent    15 

6223  Skyland  Serenade   Excellent    20 

6230  Swing  Frolic   Very  Good    15 

6228  Tune  Time   Very  Good    16 

6225  Winter  Serenade   Good    I31/2 

(Former  title  "Jingle  Bells") 
SPECIAL   FEATURETTE  (2) 

6110  Cavalcade  of  Aviation ...  .Sure  Fire    20 

6111  Menace  of  the  Rising  Sun . Exciting   20 

STRANGER  THAN  FICTION  (15) 
6376  Barnyard  Steam   Buggy.. Good    9 


6375  Blacksmith   Dentist   Good 

6373  Candy  Kid   Good 

6378  Desert  Ghost   Entertaining  ...  9 

6372  Hermit  of  Oklahoma  Good    10 

6374  Junior  Battlefleet   Good    10 

6381  Mysterious  Fountain  of 

Health    g 

6379  Pussycat  Cafe   Good    9 

6371  Shampoo  Springs   Very  Good   ....  10 

6377  Sugar  Bowl  Humpty 

Dumpty   Very  Good    9 

6380  Tom    Thumb    Church   9 

VARIETY  VIEWS  15  (5  IN  COLOR) 
6354  Annapolis  Salutes  the 

Navy   Timely  . . . 

63P2  Call    of   the  Sea  

6358  Flashing  Blades   Good   

6353  George  Washington, 

Country  Gentleman  ,..  .Impressive 
6357  Keys  to  Adventure  Interesting 

6351  Moby  Dick's  Home  Town .  Interesting 

6352  NorthernNeighbors(Color)  Interesting 
635G  Peaceful  Quebec— 

At  War   Interesting 

6361  Sports  in  the  Rockies ...  .Good   

6359  Sky  Pastures   Good   


.  2/  8/41 

Not  Rev. 
. 10/12/40 
.  1 1/30/40 
.  9/  6/41 
.  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
. 1 1/30/40 


4/13/40 


.10/12/40 
. 10/12/40 
.11/30/40 
. 12/28/40 
,  2/  8/41 
.  3/29/41 
,  3/29/41 
.  4/12/41 
,  5/17/41 
.  5/24/41 
.  6/  7/41 
,  7/19/41 
Not  Rev. 
,  8/16/41 


.10/11/41 
,  4/  4/42 

Not  Rev. 
,  1/31/42 
, 1 1/  8/41 

.  4/  4/42 
Not  Rev. 
. 1 1/  8/41 

.12/  6/41 

.  1/31/42 

. 12/20/41 
.  12/13/41 
.  1/31/42 
.  10/18/41 
.  9/  6/41 
.  3/21/42 
Not  Rev. 
.  1/31/42 
,  4/  4/42 
,11/  8/41 
3/14/42 
3/21/42 
,  12/13/41 


.  1/  3/42 
.  4/11/42 

. 12/20/41 
. 12/20/41 
.11/  8/41 
.  3/  7/42 
. 10/18/41 
.12/  6/41 

.  Not  Rev. 
.  3/21/42 
. 10/18/41 

.  3/14/42 
Not  Rev. 


6355  Trail  of  the  Buccaneers. 
6363  Wings  of  Victory  


Running 
Time 


Reviewed 
Issue  Of 


BROADWAY  BREVITIES  (9) 


6209  Happy  Faces 


6201  Just  a  Cute  Kid  

6203  Mack  Sennett  Revival. 


.Superlative  . . 

. .  20 

..11/30/40 

Meritorious  . . 

. .  20 

..  I/I8/4I 

.  20 

. .  Not  Rev. 

20 

..  5/24/41 

20 

. .  Not  Rev. 

20 

. .  Not  Rev. 

20 

. .  4/  5/41 

20 

..  5/24/41 

.Entertaining  . 

.  .  20 

. .  3/  8/41 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6103  Throwing   a   Party   20 


HOLLYWOOD   NOVELTIES  (6) 

6304  History  Repeats  Itself  Good   

6301  Football  Highlights   Rockne  Build-up 

6303  Mexican  Jumping  Beans.. Very  Good  .... 

6302  Shark  Hunting   Exciting   

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting   

LOONEY  TUNES  (16) 

6601  Calling   Dr.   Porky   7 

6612  Coy  Decoy   Funny    7 

6607  Haunted  Mouse   Very  Good    7 

6616  Henpecked  Duck   A  Howl    7 

6608  Joe  Glow  the  Firefly   7 

6614  Meet  John  Doughboy   7 

6602  Pre- Historic  Porky  Clever   7 

661 1  Porky's  Ant   Good    7 

6609  Porky's  Bear  Facts  Amusing    7 

6604  Porky's  Hired  Hand  Good    7 

6610  Porky's  Preview   Amusing    7 

6613  Porky's  Prize  Pony    7 

6606  Porky's  Snooze   Reel    7 

6603  Sour  Puss   Satisfactory   7 

6605  Timid  Toreador   Good    7 

6615  We  the  Animals  Squeak. .  Excellent    7 


6506 

6505 
6504 
6503 
6508 

6510 
6509 
6501 
6507 
6502 


MELODY  MASTERS  (10) 
Cliff  Edwards  and  His 

Buckaroos   Good   

Henry  Busse  &  Orch  Fair   

Skinnay  Ennis  &  Orch... Good   

Jan  Garber  &  Orch  

Marie  Green  &  Her 

Merrie  Men   Lively  

Carl  HofT  &  Orch  Notable   

Hal  Kemp  &  Orch  Just  a  Band.. 

Matty  Malneck   Snappy   

Freddie  Martin  &  Orch... Fair 


Joe  Reichman  &  Orch. ...  Excellent    10 

MERRIE  MELODIES  (26)  (Tech.) 
(Produced  by  Leon  Schlesinger) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles   7 

6713  Cat's  Tale   Good    7 

6712  Crackpot  Quail    7 

6709  Elmer's  Pot  Rabbit  Funny    7 

6718  Farm's  Frolics   Excellent    7 

6710  Fighting  691/2   Good    7 

6704  Good  Night  Elmer   7 

6715  Goofy  Groceries   Novel    7 

6722  Heckling    Hare    7 

6720  Hiawatha's  Rabbit  Hunt.. Funny   7 

6703  Holiday  Highlights   Swell  Satire  ...  7 

6719  Hollywood  Steps  Out  Excellent    7 

6723  Inki  and  the  Lion  Good   

6707  Of  Fox  and  Hound   7 

6708  Shop,  Look  and  Listen. .  .Good    7 

6711  Sniffles  Bells  the  Cat  Fair    7 

6726  Snow  Time  for  Comedy... Up  to  Par   7 

6725  Snort  Champions    7 

6702  Stage  Fright   Satisfactory   7 

6714  Tortoise  Beats  the  Hare .  .Amusing    7 

6716  Toy  Trouble   Good    7 

6717  Trial  of  Mr.  Wolf  Very  Good    7 

6705  Wacky  Wildlife   Funny    7 

6721  Wacky  Worm   Excellent    7 

TECHNICOLOR  SPECIALS  (6) 
6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid    20 

6005  Here  Comes  the  Cavalry   20 

6002  March  on  Marines  Excellent    20 

6003  Meet  the  Fleet  Excellent    20 

6004  Wings  of  Steel   Excellent    20 

SPORTS  PARADES  (10) 

6407  Big  Bill  Tilden  For  Tennis  Fan 

6404  California  Thoroughbreds. Interesting  ... 
6403  Diary  of  a  Racing  Pigeon. Interesting  ... 
6402  Dogs  You  Seldom  See  Good  Novelty,. 

6405  Fight,  Fish.  Fight  Thrilling   

6401  Fly  Fishing   For  Anglers  .. 

6409  It  Happened  on  Rollers  

6410  Lions  For  Sale  Very  Good   

6408  Sail  Ho!  Colorful    10 

6406  Sky  Sailing   Interesting    10 


1941-42 


BROADWAY  BREVITIES  (12) 


7103 
7109 


7106 
7108 


California  Junior 


Maybe  Darwin  Was 


7101  Minstrel  Days  . 

7102  Monsters  of  the 
7110  Pacific  Frontier 

7104  Perils  of  the  Jul 
7107  Wedding  Yells 

7105  West  of  the  Ro 


7301 
7304 
7303 
7305 
7306 


10 

.  .  12/13/41 

7302 

9 

.Not  Rev. 

9 

. .  3/  7/42 

7609 

10 

. . 10/11/41 

7612 

9 

. .  1/31/42 

76  H 

9 

. .  9/  6/41 

760  1 

9 

. . 10/18/41 

7-10 

7607 

9 

. . 12/13/41 

7604 

9 

. .  4/  4/42 

7605 

9 

. .  3/  7/42 

7603 

9 

.  .  3/21/42 

7602 

9 

..11/  8/41 

7608 

9 

. .  Not  Rev. 

7606 

HOLLYWOOD  NOVELTIES 

Polo  With  the  Stars  

Miracle  Makers   Poor   

Points  on  Arrows  Good   

Then  and  Now  Fair   

There    Ain't    No  Such 

Animal   Timely   

White  Sails   Excellent  ... 

LOONEY  TUNES  (16) 

Daffy's    Southern  Ex- 
posure  Fair 


(6) 


Gopher   Goofy    7 

Hobby    Horse   Laughs   7 

Notes  to  You   10 

Nutty    News    7 

Porky's  Cafe    7 

Pcrky's  Midnight   Matinee    7 

Porky's  Pastry    Pirate    7 

Porky's  Pooch   Good    7 

Robinson  Crusoe,  Jr  Average    7 

Saps  in  Chaps   7 

Who's  Who  in  the  Zoo... Funny    7 


.Not  Rev. 
.  Not  Rev. 


10 

.  9/30/39 

10 

.  8/31/40 

10 

.11/30/40 

10 

.  8/  3/40 

.  9/  6/41 

10 

.  3/  8/41 

.Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.Not  Rev. 
.Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
. 12/28/40 
.  4/26/41 
.  Not  Rev. 
■  Not  Rev. 
.11/30/40 
.  I/I8/4I 
.  9/  6/41 


.11/30/40 
.  3/  8/41 
. 12/28/40 
.Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/46 


.  Not  Rev 
.Not  Rev. 
.  4/  5/41 
.  Not  Rev. 
. 12/28/40 
.  5/24/41 
.  I/I8/4I 
.  Not  Rev. 
.  4/  5/41 
,  Not  Rev. 
.  6/21/41 
,11/  2/40 
,  6/21/41 
.  8/30/41 
.Not  Rev. 
.12/28/40 
.  3/15/41 
.  8/30/41 
■  Not  Rev. 
.10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.  12/  7/40 
.  8/  9/41 

.  8/30/41 
. 10/26/40 
.  Not  Rev. 
. 12/28/40 
,  1/18/41 
.  5/  3/41 

.  5/  3/41 
. 12/28/40 
.  12/  7/40 
.  8/31/40 
.  3/  8/41 
.  10/26/40 
.  Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


Grab  It 

20 

..11/  8/41 

Good   

20 

. .  5/  2/42 

Good   

20 

. .  1/24/42 

20 

. .  3/28/42 

20 

. .  9/13/41 

Good   

,  20 

. .  1/  3742 

Informative  . . 

.  .  20 

.  .  5/16/42 

20 

..11/  8/41 

20 

.Not  Rev. 

Pretty  Good  . 

.  .  20 

. .  1/24/42 

.  Not  Rev. 
.  9/13/41 
.  9/13/41 
.  4/  4/42 

.  5/  2/42 
.11/15/41 


.  5/  2/42 
.Not  Rev. 

Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  Not  Rev. 

Not  Rev. 

Not  Rev. 
. 12/27/41 
. 11/15/41 
.Not  Rev. 
.  4/  4/42 


May  30,  1942 


S  H  O  W      E  N  '  S    TRADE  REVIEW 


Page  29 


VITAPHONE  1941-42  (Cont.) 


7502 

7508 
7509 

7503 
7507 
7504 
7506 
7505 
7501 


7701 

7711 

7710 
7702 
7703 
7706 
7712 
7713 
7716 
7718 
7709 
7715 
7719 
7707 
7704 
7705 
7708 
7714 

7717 

7003 

7004 
7002 
7005 
7001 

7408 
7405 
7402 
7401 
7407 

7404 
7406 
7403 


Comment  Running 
Time 

MELODY  MASTERS  (10) 

Carioca  Serenaders   Latin  Swing  ...  10 

Don  Cossack  Ciiorus  Very  Good    10 

Emil  Coleman  and 

Orciiestra   Very  Good    10 

Forty  Boys  and  a  Song... Good    [0 

Richard  Himber  &,  Orcli   10 

Carl  Hoff  &.  Band   10 

Leo  Reisman  &  Orch. ..  Snappy    10 

Playgirls    10 

U.S.C.  Band  and  Glee 

Club   Very  Good    10 

MERRIE  MELODIES  (26)  (Tecli.) 
(Produced  by  Leon  Sciilesinger) 
All  This  and  Rabbit 

Stew   Excellent    7 

Aloha  Hooey   Amusing    7 

Bird  Came  COD   7 

Brave  Little  Bat  Fair    7 

Bug  Parade   Clever    7 

Cagey  Canary   Very  Funny  ...  7 

Conrad  the  Sailor  Funny    7 

Crazy  Cruise    7 

Dog    Tired    7 

Draft  Horse   Funny    7 

Hod,  Skip  and  A  Chump   7 

Horton  Hatches  the  Egg. .Good    7 

Lights    Fantastic    7 

Rhapsody  in  Rivets  Good    7 

Rookie  Revue   Out  Dated    7 

Saddle   Silly    7 

Wabbit  Twouble   Very  Funny  ...  7 

Wabhit  Who  Came 

to  Supper   Good    7 

Wacky  Wabbit  Funny    7 

SERVICE  SPECIALS  (6)  (Tech.) 

Gay  Parisian   Good  Show  ....  20 

March  on  America   20 

Soldiers  in  White  Excellent    20 

Spanish  Fiesta   Colorful    19 

Tanks  Are  Coming  Excellent    20 

SPORTS  PARADE  (10)  (Tech.) 

Hatteras  Honkers    10 

Hunting  Dogs  at  Work.. Very  Good    10 


King  Salmon   Fascinating 

Kings  of  the  Turf  Interesting 

Rocky  Mountain  Big 

Game   Good   

Rodeo   Round  Up  

Shoet  Yourself  Some  Golf. Good  Draw 
Water  Sports   Average  ... 


MISCELLANEOUS 


Adventures  in  the  Bronx 

(N.  Y.  Zoological  Sec.)  Geed    IP/: 

Alive  in  the  Deep  (Prod.)  Exciting   22 

Man  the  Enigma  (Prod.)  Informative   25 

Our  Constitution  (Pred.)  Inspiring    19 

Our  Declaration  of 

Independence  (Prod.)   Timely    19 


SERIALS  1940-41 


Ne.  Chapters 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chaps. 

Spider  Returns    15  Chaps. 

White  Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle  Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  the  West   15  Chaps. 


1941-42 


COLUMBIA 

Captain   Midnight    15  Chaps. 

Perils  of  the  Royal  Mounted   15  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime,   Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

Spy  Smasher    12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang  Busters    13  Chaps. 

Junior  G-Men  of  the  Air   12  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


Reviewed 
Issue  Of 

.11/15/41 

.  5/  2/42 

.  5/16/42 
.  9/13/41 
Not  Rev. 
.  Not  Rev 
.  3/28/42 
.  Not  Rev. 

.  9/13/41 


.  9/13/41 
.  3/28/42 
.Not  Rev. 
.  12/27/41 
.11/  8/41 
.  1/24/42 
.  4/  4/42 

Not  Rev. 
.  Not  Rev. 
.  5/16/42 
.Not  Rev. 
.  4/II/4I 

Not  Rev. 
.  1/24/42 
.12/27/41 
.  Not  Rev. 
.  1/24/42 

.  4/25/42 
,  5/16/42 

.12/  6/41 
Not  Rev. 
.  2/  7/42 
.  12/  6/41 
.  9/13/41 

.  Not  Rev. 
.  4/18/42 
. 12/27/41 
.  9/IS/4I 

.  5/16/42 
.Not  Rev. 

.  5/  2 '42 
.11/15/41 


8/23/41 
5/24/41 
5/24/41 
5/  3/41 

5/  3/41 


Reviewed 
Issue  Of 

11/29/41 
8/23/41 
5/10/41 

Net  Rev. 

3/  8/41 
5/31/41 
8/17/40 
1 1/23/40 

11/  2/40 
8/  3/40 
2/15/41 

Not  Rev. 


2/21/42 
Not  Rev. 

12/  6/41 
9/  6/41 
3/21/42 

11/  1/41 
2/21/42 

Not  Rev. 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 


Title  Running 
Time 

Any  Bonds  Today   o 

Bomber    8 

Fighting  Fire  Bombs   8 

Food  For  Freedom   3 

Lake  Carrier    10 

Pots  to  Planes   3 

Ring  of  Steel   10 

Safeguarding  Military  Information   10 

Tanks    10 

Inited  China  Relief   M/2. 

Women  In  Defense   10 


CITY  List  "C" 

Albany  MGM., 

Atlanta  UA. . . , 

Boston  MGM  .  , 

Buffalo  20th. . . 

Charlotte  20th  . . . 

Chicago  Col  

Cincinnati  Rep. 


Distributed 
By 

 Warner  Bros. 

 List  "C" 

 Warner  Bros. 

 List  "C" 

 See  Below 

 List  "C" 

 Warner  Bros. 

 List  "D" 

 List  "D" 

  Univ. 

 List  "C" 

List  "D"  Carrier" 

.20th  

.MGM  

UA  

Par  Univ. 

Unrv  

MGM   Univ. 

.20th  

Cleveland  20th  Univ  Univ. 

Dallas  WB  Par  

Denver  WB  WB  

Des  Moines  MGM  Ren  

Detroit  Par  Col  Univ. 

Indianapolis  UA  RKO  

Kansas  City  RKO  Univ  

Los  Angeles  WB   MGM  

Memphis  Par  Col  

Milwaukee  Col  RKO   Univ. 

Minneapolis  Rep  20th   Univ. 

New  Haven  Univ  MGM  

New  Orleans  UA  RKO  

New  York  Par  WB  

Oklahoma  City  WB  Par  

Omaha  MGM  WB  

Philadelphia  Univ  RKO  

Pittsburgh  RKO   UA  

Portland  RKO   Reo  

St.  Louis  Univ  Par  

Salt  Lake  City  Par  WB  

8«n  Francisco  WB  Col  

Seattle  Col  UA  

Washington  Rep  20th  


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.    Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


AIR  CONDITIONING 


IMMEDIATE  SHIPMENTS  WITHOUT 
PRIORITIES  ON  COMPLETE  COOLA- 
WEATHER  UNITS  — SOME  BLOWERS. 
TOO  !  Send  for  catalogs  describing  Heavy  Duty 
Ventilators,  Diffusers,  Air  Washers,  Recirculat- 
ing Pumps,  Automatic  Deflectors — Last  year's 
low  prices  prevail  while  stock  lasts — Typical 
value,  16"  Exhaust  Fans,  $16.50.  S.  O.  S.  Cine- 
ma Supply  Corporation,  449  West  42nd  Street, 
Xcw  "^'ork  Citv. 


EQUIPMENT  WANTED 

CLEAN  UP  BACK  STAGE— HIGHEST 
PRICES  PAID— ARCS,  RECTIFIERS, 
PROJECTORS,  16  mm.,  35  mm.  Give  age. 
condition,  first  letter.  Box  562,  Showmen '.s 
Trade  Review,  1501  Broadway,  New  York  City. 

HIGHEST  PRICES  PAID— For  Simplex 
projectors,  30  ampere  rectifiers,  RCA  sound 
equipment.  What  have  you?  Box  556,  Show- 
men's Trade  Review,  1501  Broadway,  New 
York  Citv. 


EXPLOITATION 


THEATRE  MEN— Your  best  publicity  stunt 
for  "JUNGLE  BOOK"  or  any  other  tropical 
picture  is  a  live  alligator.  We  ship  tree  moss, 
and  palmetto  leaves.  Make  your  own  display. 
Write  or  wire  for  prices,  fast  service.  Ross 
.Allen,  Ocala,  Florida. 


HELP  WANTED 


THEATRE  MANAGERS!  Are  you  satis- 
fied with  present  job?  If  not,  apply  for  one  of 
the  opportunities  available  in  large  Eastern 
Theatre  Circuit.  Box  560,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 


NEW  EQUIPMENT 


LANDED  SUCCESSFULLY  IN  OUR 
NEW  LOCATION  — REMOVAL  SALE 
STILL  ON— 868  photocells,  $1.49;  9,000  cycle 
testfilm,  5c  ft.;  1,000'  film  shipping  cans,  89c; 
Luxlite  Series  I  Lenses,  $4.95;  Exit  Lights, 
$1.29;  Bostonian  curtain  controls,  $74.95;  Gen- 
ral  Ticket  Registers,  20%  ofif ;  beaded  sound- 
screens,  39^c  ft. ;  stock  tickets,  19c  roll.  Ask 
for  big  bargain  bulletin.  S.  O.  S.  Cinema  Sup- 
l)ly  Corporation,  449  West  42nd  Street,  New 
York  City. 

BUY  NOW  AND  SAVE— Exciter  lamps 
.S2c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  442  W'tsi  45th  Street,  New  York  City. 

"LIKE  SPEAKER  COMBINATION 
FINE,"  savs  Isabelle  Theatre.  Stevenson,  Ala- 
bama. "IMPROVED  MY  SOUND.  LOTS 
MORE  VOLUME— BETTER  TONE."  Buy 
new  Amplifiers,  Speakers,  Soundheads  now 
while  you  can.  Trade-ins  taken.  S.  O.  S.  Cine- 
ma Supplv  Corporation,  449  West  42nd  Street, 
New  York  City. 

SHAKE  THE  LEAD  OUT  OF  YOUR 
SHOES— START  A  CIRCUIT— A  good  port- 
able will  keep  competition  out — make  money  for 
you,  too.  Standard  makes,  16  mm.,  35  mm. 
from  $59.50.  Send  for  list.  S.  O.  S.  Cinema 
Supplv  Corporation,  449  West  42nd  Street,  New 
York  City. 


SITUATIONS  WANTED 


MAN. ACER  TEN  YEARS  EXPERIENCE, 
desires  change.   Box  353,  Bladenboro,  N.  C. 

WANT  THEATRE  TO  MANAGE.  10 
years'  experience ;  will  go  anywhere.  Arthur 
riendrick.  1012  Oakley  Avenue,  Lynchburg,  Va. 

MOTION  PICTURE  OPERATOR  wishes 
position,  ten  years'  experience,  draft  exempt, 
single,  L.  R.  H.,  4650  Travis  Avenue,  Dallas, 
Texas. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT— ORDER  NOW 
TO  INSURE  PROMPT  DELIVERY,  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

THEATRE  PREMIUMS 

INCREASE  ATTENDANCE  AT  YOUR 
JUVENILE  MATINEES.  Use  comic  maga- 
zines as  premiums.  We  can  supply  these  in 
large  or  small  quantities,  new,  late,  complete 
copies,  publishers'  remainders  and  overprints,  at 
lowest  prices.  Representatives  wanted.  Theatre 
and  Radio  Adv.  Co.,  154  Maiden  Lane,  New 
York  City. 

THEATRES  WANTED 

THEATRE  CORPORATION  will  lease 
theatres  in  Illinois.  Small  towns  preferred. 
Box  561,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  Citv. 


USED  EQUIPMENT 


REMOVAL  SALE  CONTINUES  ALL 
MONTH— DEALERS  GET  IN  ON  THESE 
TOO — You'll  double  your  money  easily.  We're 
sacrificing  thousands  more  like  'em — 1,000'  film 
cabinets,  75c  section ;  RCA  Photocell  trans- 
formers, 75c  ;  G.E.  Mazda  Lamphousings,  $3.95  ; 
Ballast  Rheostats,  $8.95 ;  rear  shutters  for  Sim- 
plex, $19,50;  4-unit  ticket  register,  $8.50;  Lenses, 
$2.95 ;  Powers  mechanisms,  $39.50 ;  automatic 
arcs  from  $39.50 ;  cushion  seats,  39c ;  amplifiers, 
$4.95 ;  soundheads,  $9.95 ;  portables,  16  mm.,  35 
mm.,  from  $29.50.  Sacrifice  sale  circular  free. 
S.  O.  S.  Cinema  Supply  Corporation,  449  West 
42nd  Street.  New  York  City. 

HERE'S  OUR  NEW  ADDRESS— SER- 
^7CE  BETTER  THAN  EVER— S.  O.  S. 
Cinema  Supply  Corporation,  449  West  42nd 
Street,  New  York  City. 

AUTOMATIC  ARC  LAMPS— M  o  r  e  1  i  t  e 
Juniors,  ^Vi"  full  size,  reflectors,  like  new, 
$95.00  pair;  others  from  $29.50;  Peerless, 
Strongs.  Brenkerts  also  available.  Star  Cinema 
Supply  Co..  442  W.  45th  St.,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
SL000._  OR  LESS.  Terms  to  right  parties. 
Box   545,    Showmen's   Trade  Review,  1501 

Broadway,  New  York  City. 

FOR  SALE:  COAIPLETE  Theatre  equip- 
ment including  seats,  sound,  projectors  and 
marquee.    Write  Box  61,  Raton.  New  Mexico. 

EQUIPMENT  FOR  SALE 

COMPLETE  BOOTH  EQUIPMENT.  Sim- 
plex, R.C.A.  sound.  Enclosed  rewinders.  Golde 
changeovers.  Big  stock  carbons  and  all  parts. 
Nothing  else  needed  for  booth.  Box  563, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York,  N.  Y. 


★  ★★★★★ 

Uncle  Sam  Is  Calling 
All  Exhibitors  ...  To 
Sell  U.  S.  Wor  Savings 
Bonds  and  SfampsI 

★  ★★★★★ 


ifh 


ROLAND  YOUNG  •  BILLIE  BURKE  •  ALLEN  JENKINS 

Screen  play  by  P.  I  WOIFSON  •  From  a  story  by  Gina  Kaus  and  Andrew  P.  Solf 
Directed  by  ALEXANDER  HALL  •  Produced  by  EDWARD  KAUFMAN  •  A  COLUMBIA  PICTURE 


TkeBIGGESTnuoU 


GREER  GARSON 
WALTER  PIDGEON 
in  o  William  Wyler 
Production  Based 
on  Jan  Struther's 
Novel  "MRS. 
MINIVER"  with 
Teresa  Wright 
Dame  May  WhiHy 
Reginald  Owen 
Henry  Trovers 
Richard  Ney 
Henry  Wilcoxon 
Screen  Play  by 
Arthur  Wimperis, 
George  Froeschel, 
James  Hilton  and 
Claudine  West 
Directed  by 
WILLIAM  WYLER 
Produced  by 
SIDNEY  FRANKLIN 
A  Metro-Goldwyn- 
Moyer  Picture. 


IT'S  IN 
THE  AIR! 


ON  EVERY 
TONGUE! 


IN  THE  HEARD 
PUBLIC  EYE!  EVERYWHERE 


Oh  it^  vHMA.  to  Fa4ne  cmd  F<yCtUtU 

id  RADIO  CITY  MUSIC  HALL 


<0i 


(Pre-release  engagement) 


Sell 
War  Bonds 

ud 
Stamps! 


s  m2 


June  6,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


nm 


linth  Anniversary  Issue 


Product  for  Summer 

A  backlog  of  pictures,  as  notable 
for  their  quality  as  the  large  quan- 
tity available  for  summer  schedules, 
is  pictorially  on  display  in  the 
roundup  of  titles,  credits  and  story 
styles  contained  in  this  issue.  We 
also  call  attention  to  a  rich  source 
of  exploitation  ideas.  Reference,  of 
course,  is  to  the  many  stunts  for 
publicity,  merchant  cooperation, 
ballyhoo  and  other  devices  of  show- 
manship which  the  pictures  them- 
selves suggest  through  scene  stills 
showing  character  types,  bits  of  ac- 
tion, locale,  etc. 


Blueprint  for  Press  Books 

Here  we  present  a  work  that  has 
been  in  preparation  for  five  months. 
Justly  proud  of  the  encouragement 
received  from  managers,  owners 
and  exploitation  specialists,  the 
chart,  or  blueprint,  boils  down  to 
tlie  most  graphic  and  brief  form 
we  could  hit  upon  to  mirror  pre- 
cisely what  showmen  told  us  would 
make  for  true  Streamlining  of  press 
books.  Theatremen  as  well  as  ad- 
vertising directors  in  charge  of 
distributor  press  book  production, 
will  find  this  a  real  "master  chart" 
for  the  organization  of  selling  cam- 
paigns. 

•      •  • 

The  Show  Builder 

Now  well  into  its  second  year,  the 
short  subject  special  service,  origi- 
nated and  executed  in  compliance  t© 
the  wishes  of  theatremen,  has  be- 
come a  reading  habit  of  smart 
showmen  all  over  the  U.  S. — and 
if  you  have  not  been  following  The 
Show  Builder  closely,  this  is  a  good 
time  to  investigate. 


Advertising  Clinic 

Students  of  Old  Doc  Layout  are  as 
enthusiastic  for  the  classes  in  good 
theatre  ad  design,  as  they  are 
numerous.  We  are  giving  you  a 
wide  variety  of  designs  to  study — 
and,  if  you're  wise,  to  emulate. 


June's  Money  Dates 

Money-making  dates  may  not  be 
as  plentiful  in  June  as  in  other 
months  —  particularly  November 
and  February — but  when  you  con- 
sider that  "the  month  of  brides" 
is  the  start  of  the  summer  season, 
then  MacArthur  Day,  Father's 
Day  and  Flag  Day  should  be  wel- 
comed by  showmen  as  opportuni- 
ties to  continue  efforts  to  keep 
patrons  coming  to  their  theatres 
and,  above  all,  to  maintain  that  all- 
important  goodwill.  V acations  will 


be  somewhat  restricted  this  sum- 
mer because  of  the  war,  and  that 
means  that  most  of  the  folks  who 
were  away  last  year  will  be  in 
town.  You'll  want  to  utilize  every 
opportunity  to  get  them  to  make 
your  theatre  their  entertainment 
headquarters.  Thus  June's  three 
money-making  dates  ofifer  three  of 
the  ways  at  your  command.  How 
to  make  these  dates  worthwhile  for 
your  box-office  and  for  your  the- 
atre as  an  institution  will  be  found 
in  a  special  article  elsewhere  in 
this  issue. 


Index  to  Features 

Advance  Dope    61 

Advertising  Clinic    47 

Back  Stagej  in  the  Short  Shops   38 

Blueprint  for  Press  Books   34 

Box-Oifice  Slants    12 

Cashier  Turns  Showman   39 

Campaigns  Reveal  Smart  Showmanship   41 

Cool  Comiort  to  Beat  the  Heat  Bugaboo   52 

Editorial  by  "Chick"  Lewis   5 

Feature  Booking  Guide   64 

Hollywood  Studio  Round-Up   60 

Independence  Day  Campaigns   51 

Kirschbaum's  Cartoon    7 

May  1942  Index   54 

Monthly  Product  Checkup   62 

News  of  the  Industry   6 

News  of  Hollywood   59 

Newsreel  Synopses    46 

On  the  Patriotic  Front   9 

Program  Exchange   50 

Program  Notes  from  the  Studios   59 

Selling  the  Picture  Section   51 

Selling  Suggestions  for  Summer  Begins  on  15 

Shorts  Shopping    37 

Short  Subject  Booking  Guide    67 

Short  Subjects  Product  Checkup    45 

Short  Subject  Reviews   44 

Showmanalysis  (In  Old  California)   57 

Summer  Product  Lineup  Begins  on  15 

The  Show  Builder   37 

Three  Important  June  Dates   54 

Variety  Club  Notes   14 


Fourth  of  July 

In  the  past,  Independence  Day  has 
been  celebrated  by  most  of  us  in 
joyous  fashion,  what  with  fire- 
crackers, picnics,  trips  to  the  sea- 
shore or  the  mountains.  Where  fire- 
works are  permitted  there  will  be 
fireworks  again  this  year,  but  our 
struggle  to  maintain  our  indepen- 
dence and  freedom  will  make  the 
day  not  so  much  an  occasion  to 
celebrate  as  to  dwell  seriously  on 
the  peril  of  our  independence ;  as 
a  day  to  determine  that  we  shall 
fight  and  keep  on  fighting  —  no 
matter  what  the  sacrifices — to  see 
that  it  is  preserved.  Showmen,  of 
course,  will  book  attractions  of  the 
highest  calibre ;  but  at  the  same 
time  they  will  stress  the  day's 
patriotic  significance,  take  part  in 
any  community  activities  that  may 
be  planned  and,  in  general,  make 
the  Fourth  of  July  a  memorable 
occasion  for  their  patrons.  You'll 
find  many  helpful  ideas  in  the 
Fourtli  of  July  showmanshii)  story. 
Turn  to  it  now. 


Selling  Theatre  Comfort 

It  doesn't  seem  such  a  long  time 
since  those  days  when  wc  literally 
sweltered  in  a  theatre — or  for  that 
matter  inside  any  other  building 
except  an  ice  plant.  There  were 
electric  fans  blowing  breezes  in 
our  face,  and  often  hand  fans  were 
given  to  us ;  but  trying  to  fan 
and  rivet  our  attention  on  the 
screen  only  served  to  generate  more 
iicat  and  increase  our  discomfort. 
With  tlie  advent  of  air-conditioning 
— which  by  the  way — theatres  were 
first  to  commercialize,  the  inside 
of  the  movie  house  around  the 
corner  became  a  cooling  and  health- 
ful retreat  from  the  hot  summer's 
heat.  Today,  the  majority  of  the- 
atres are  healthfully  air-conditioned, 
hut  this  asset,  just  like  your  at- 
tractions, must  constantly  be  im- 
l^ressed  ujion  the  public  through 
practical  exploitation.  We've  pre- 
pared a  number  of  "cool"  ideas — 
all  of  them  tried  and  proven — that 
will  surely  keep  your  tlieatre  out 
of  the  summer  doldrums  if  you  only 
IHit  tliem  to  use.  You'll  recognize 
the  page  when  you  get  to  it. 


.SHOWMEN'S  TRADE  REVIEW,  Vol.  36,  No.  20;  June  6,  1942.  Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off.  Published  every  Friday  by  Showmen'.s  Trade  Review,  Inc.. 
laOI  Broadway,  New  York  City.  Telephone  BRyant  9-5606.  Charles  E.  "Chick"  Lewis,  Editor  and  Publisher;  Tom  Kennedy,  Associate  Editor;  Joseph  H.  Gallagher, 
Film  Advertising  Manager:  Harold  Kendall.  Equipment  Advertising  Manager;  West  Coast  Office,  10424  Bloomfield  St..  North  Hollywood.  Calif.  Telephone  Sllnset  1-6292; 
Ann  Lewis,  manager;  London  Representative,  Milton  Deane,  185  Fleet  St.,  London  E.C.  4;  Australian  Representative.  Gordon  V.  Curie,  1  Elliott  St.,  Homebush, 
Sydney.  Australia.  Subscription  rates  per  vear :  $2.00  in  the  United  States  and  Canada;  Foreign,  $5.00.  Single  copies,  ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  second  c'.iss  matter  February  20,  1940,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  Act  of  March  3,  1879.  Contents  copyrighted  1942  by 
Showmen  s  Trade  Review,  Inc.    Printed  in  I".  S.  A.    Address  all  Communications  to:  SHOWMEN'S  TRADE  REVIEW.  1501  Broadwav,  New  York  Citv. 


^  wcrwf  TO  o„p 

ANY  AUDIENCBI-' 


>lnotAer  20th  CENTURY-FOX  Triumph! 

Directed  by  HENRY  HATHAWAY   •   Produced  by  WILLIAM  PERLBERG 


]unc  6.  1042 


s  H  o  ^^■  :m  E  X  '  s  trade  r  e  \'  i  e  w 


Pacfe  5 


Nine  Going  On  Ten 

With  this  issue,  SHOWMEN'S  TRADE  REVIEW 
celebrates  .  .  .  and  we  do  mean,  celebrates  ...  its  Ninth 
Anniversary. 

Much  has  happened  in  our  industry  since  STR  pub- 
lished its  first  issue  and  even  more  has  happened  in  the 
world  in  which  we  live.  Marching  straight  ahead  with  the 
industry  we  have  kept  pace  and  supported  our  industry 
and  our  country  to  the  best  of  our  ability  and  with  an 
enthusiasm  born  of  faith  in  both  of  them. 

Nine  years  ago  we  launched  STR  in  the  midst  of  a 
national  depression  and  against  odds  that  at  the  time 
prompted  many  close  friends  to  state  in  no  uncertain 
terms  that  we  must  have  been  out  of  our  minds  to  even 
think  of  such  a  venture. 

But  we  felt  then,  and  we  believe  we  have  proved,  that 
this  industry  could  use  a  service  paper  devoted  exclu- 
sively and  realistically  to  the  business  of  showmen  and 
showmanship. 

Today  SHOWMEN'S  TRADE  REVIEW  occupies  a 
position  of  importance  and  influence  in  our  industry 
which  could  only  come  about  through  delivering  the 
kind  of  a  paper  that  you  now  hold  in  your  hands,  and 
which  religiously  has  adhered  to  the  basic  principle  on 
which  this  publication  was  based. 

STR  is  proud  of  its  growth  and  progress;  proud  of  its 
position  in  this  field;  proud  of  the  quality  circulation  it 
enjoys;  proud  of  the  service  we  have  given;  proud  of 
our  clean  method  of  selling  both  advertising  and  circula- 
tion; proud  of  the  personnel  that  has  been  a  most 
important  part  of  its  growth  and,  definitely  proud  of 
the  respect  it  enjoys  throughout  the  industry. 

To  the  theatremen  who  have  subscribed  to  and  have 
read  this  publication  so  faithfully,  and  the  companies 
who  have  found  it  a  fine  medium  for  their  advertising, 
we  express  our  most  grateful  thanks  and  appreciation. 
To  all  of  them  we  pledge  ourselves  in  the  years  to  come 
to  continue  to  serve  them  with  the  kind  of  trade  paper 
they  have  so  clearly  indicated  they  want. 

A  A  A 

Keep  'Em  In  Business    .  .  . 

...  or  words  to  that  effect  were  uttered  by  Harry 
Warner.  Since  then  this  same  principle  has  been  echoed 
by  other  executives.    Their  sentiments  are  most  timely. 

But  let's  not  quibble  about  who  needs  the  help  and 
what  he  has  to  do  to  get  it.  Sufl&ce  it  to  say  that  despite 
generally  good  business  conditions,  the  average  small 
independent  is  not  doing  as  well  as  his  bigger  brothers. 

And  that  brings  us  right  back  to  the  original  argu- 
ment about  film  rentals.    Here  is  the  source  of  most  of 


the  small  exhibitor's  ills.  He  simply  can't  continue  to 
pay  increases  for  film  year  after  year,  because  in  too 
many  instances  product  costs  have  drained  away  the 
profit  he  earns  and  to  which  he  is  entitled. 

So,  Mr.  Executives,  especially  of  those  companies 
whose  profits  have  been  so  substantial  these  past  few 
years,  if  you  really  want  to  help  the  smaller  exhibitors 
you  can  certainly  do  it  by  cutting  his  film  rental  a  little 
and,  thus,  pass  along  some  of  the  good  fortune  your 
companies  are  currently  enjoying. 

Why  object  to  the  httle  fellows  making  a  few  dollars 
more  when  your  own  profits  were  achieved  through  the 
rental  these  same  small  operators  have  been  paying  you? 
In  the  long  run  such  an  attitude  and  policy  will  pay 
handsome  dividends,  because  most  exhibitors  do  appre- 
ciate fair  treatment  and  consideration. 

AAA 

Surprise! 

The  morning's  mail  brought  documentary  proof  that 
our  recent  mythical  "office  memo"  about  managers' 
salaries  resulted  in  increases  for  the  two  managers  who 
wrote  to  tell  us  how  that  editorial  helped  them  get  more 
money. 

Circuit  heads,  especially  those  whose  houses  are  mak- 
ing a  good  profit,  should  not  pass  this  matter  over  lightly. 
It  is  in  tune  with  the  times  and  calls  for  sober  reflection 
and  action. 

If  your  managers  are  doing  a  fine  job,  they  are  entitled 
to  a  salary  consistent  with  the  work  they  are  doing  and 
the  success  of  their  operation. 

Now  is  the  time  to  do  something  about  it  and  thus 
indicate  to  them  that  their  achievements  and  their  loyalty 
are  appreciated. 

This,  too,  is  an  investment  that  pays  good  dividends. 

AAA 

Yankee  Doodle 

Warners,  who  do  so  exceedingly  well  with  productions 
of  this  type,  enter  another  spectacular  success  in  the 
pageant  of  great  pictures.  Their  "Yankee  Doodle 
Dandy"  will  sing  its  way  into  the  hearts  of  Americans 
throughout  the  land  whose  flag  its  sentiment  and  songs 
glory  in  praising.  Yes,  "Yankee  Doodle  Dandy"  is  one 
of  the  milestone  pictures — a  veritable  big  parade  of 
gaiety  and  heart-warming  sentiment,  of  throbbing 
down-to-earth  appeal  and  soaring  patriotism,  a  show 
for  the  young,  the  old  and  the  eminent  and  the  humble 
among  men  and  women.  With  its  creation  Warners 
have  done  a  great  service  to  this  industry. 

— "CH7CK"  LEWIS 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


$1-a-Day  Rental  for 
Victory  Films  Plan 
Offered  by  Agnew 

Neil  Agiiew,  Paramount  sales  manager,  this 
week  suggested  a  plan  under  which  the  four 
Victorj'  Films  Paramount  soon  will  produce 
would  be  ofifered  through  the  War  Activities 
Committee  on  a  non-profit  basis  at  the  nominal 
rental  of  $1.00  per  day  per  subject;  the  films 
to  be  sold  separately  and  with  no  relation  to 
any  of  the  regular  shorts  program  of  the 
company.  Any  profits  above  print  and  pro- 
duction costs  would  be  turned  over  to  the 
WAC  for  distribution  to  "any  worthy  war 
charity." 

Agnew's  suggested  plan  was  outlined  in  a 
letter  to  Joseph  Bernard  of  the  WAC.  In  his 
letter,  the  Paramount  sales  head  said  it  was 
his  company's  belief  that  the  widest  possible 
distribution  among  theatres  in  the  shortest 
possible  time  could  be  accomplished  under  the 
nominal  rental  plan. 

"This  plan,"  Agnew's  letter  stated,  "dis- 
penses with  the  necessity  for  price  arbitra- 
tion of  any  other  unwieldy  machinery.  Since 
the  producers  have  no  thought  of  profit  in 
this  program,  Paramount  will  be  happy  to 
turn  over  to  your  Committee  any  recovery 
from  these  nominal  film  rentals  above  the 
mere  cost  of  production  and  print  costs,  without 
distribution  charges,  to  be  donated  to  any 
worthy  war  charity  your  Committee  chooses." 


Kupper  Named  to 
New  Post  by  Connors 

Tom  Connors,  vice-president  in  charge  of 
sales  of  20th  Century-Fox,  named  William  J. 
Kupper,  present  Western  Division  manager,  as 
executive  assistant  in  domestic  sales.  Kupper 
started  with  the  organization  back  in  1919  and 
has  held  posts  in  Dallas,  Charlotte,  Pittsburgh 
and  Chicago,  as  branch  manager,  and  as  home 
office  special  representative,  prior  to  his  eleva- 
tion to  Western  Division  chief. 

Mr.  Connors  also  appointed  Ray  Moon,  for- 
mer Universal,  Detroit  branch  manager,  and 
more  recently  with  Mutual  Theatres  of  Michi- 
gan, as  home  office  representative  and  assistant 
to  William  Gehring,  sales  manager  of  the  Cen- 
tral Division  of  20th  Century-Fox. 


Hopper  Meets  Coast  Buying  Heads 

Harold  D.  Hopper,  head  of  the  new  War 
Production  Board  Motion  Picture  and  Pho- 
tographic Section  is  conferring  with  purchasing 
agents  of  the  studios.  Discussion  concerns 
priorities  and  the  requirement  plans  under  which 
all  studio  production  will  be  placed  on  July  1st. 


Wa  rner  Net  Profit  Way  Up 

Warners  and  subsidiary  companies  net  earn- 
ings for  the  26  weeks  ending  Feb.  28th  were  up 
$1,019,511  over  the  corresponding  period  of 
1941.  This  after  all  charges,  taxes,  amortiza- 
tion, depreciation,  etc.,  had  been  deducted. 
Amount  is  equivalent  to  $38.16  per  share  on 
Preferred  and  .97  cents  on  common  stock. 


Lowensf-ein  Heads  N.  J.  Drive 

Harry  Lowenstein,  president  of  New  Jersey 
Allied,  has  been  appointed  New  Jersey  state 
chairman  of  the  industry's  war  bond  and  stamp 
drive  which  gets  under  way  officially  at  Allied's 
convention  in  Atlantic  City  next  week. 


Speed  Repair  Priorities 

The  War  Product-ion  Board  has  instituted 
a  system  for  the  relief  of  emergency  break- 
downs in  theatres.  The  system,  for  emer- 
gency use  only,  is  designed  to  speed-up  issu- 
ance of  priority  ratings  for  material  for  repairs 
prior  to  receipt  of  required  application  forms. 

Set  up  provides  that  when  a  theatre  is  in 
urgent  need  of  repair  materials,  the  local 
WPB  regional  office  is  to  examine  facts  as 
presented  and  wire  repair  and  maintenance 
section  of  WPB  at  Washington  for  priority 
clearance.  If  case  is  decided  to  be  of  emer- 
gency nature  and  the  WPB  amusement  division 
approves,  priority  approval  will  be  wired  the 
regional  office.  The  routine  paper  work  fol- 
lows at  a  later  date. 


Decree  Selling  Dead; 
No  Mourners  in  Sight 

The  deadline  for  bringing  the  so-called  "little 
three"  under  the  terms  of  the  consent  decree 
passed  at  midnight  May  31st,  without  court 
action  by  the  government  to  stop  the  "escape 
clause"  under  which  the  five  signatories  are  re- 
leased from  selling  terms  prescribed  in  the  de- 
cree. Thus  MGM,  Paramount,  RKO,  20th-Fox 
and  Warners  are  free  to  adopt  whatever  selling 
method  they  individually  decide  upon  for  pic- 
tures to  be  released  after  September  1st.  Since 
all  five  companies  have  approved  the  UMPI 
plan,  the  adoption  of  that  plan  will  automatically 
regulate  the  selling  methods  of  these  companies 
to  the  quarterly  blocks  of  which  five  will  be 
trade  shown  and  7  designated  by  title,  synopses, 
etc. 

New  season  product  of  these  companies  and 
ofifered  for  release  prior  to  September  1,  1942, 
however,  must  be  sold  under  the  decree  terms 
of  blocks  not  exceeding  five  pictures,  all  to  be 
trade  shown  before  contracts  are  negotiated. 

Whatever  moves  may  be  contemplated  with 
respect  to  adherence  to  the  blocks-of-five  for- 
mula, reversion  to  the  old  block-booking  method 
or  other  substitute  should  the  entirely  unexpected 
happen  and  the  UMPI  plan  fail  of  ratification 
by  the  government,  will  remain  a  complete  secret 
until  the  outcome  of  the  UMPI  proposals  is 
decided. 

Florida,  Alabama  Tax 
Committee  Organizing 

Several  switches  in  the  make-up  of  the  state 
tax  committees  were  announced  this  week  by 
Leon  J.  Bamberger,  executive  secretary  of 
UMPI. 

Sam  J.  Switow,  Louisville  exhibitor,  who  has 
received  his  commission  in  the  United  States 
Air  Force,  relinquished  the  chairmanship  of  the 
Kentucky  Tax  Committee.  A  successor  will 
be  chosen— meanwhile  Fred  J.  Dolle  is  carrying 
on. 

The  Maryland  Committee  has  named  Meyer 
Leventhal,  Lord  Baltimore  Theatre,  Baltimore, 
permanent  Chairman.  Other  members  are  Wil- 
liam K.  Saxton  of  Loew's,  and  Joseph  L. 
Young,  Universal's  Baltimore  representative. 

William  G.  Cooke,  of  Reno,  Nevada,  who  sold 
his  theatre,  has  been  replaced  as  Chairman  of 
the  Nevada  committee,  by  S.  E.  Bower,  Desert 
Theatre,  Hawthorne. 

Committees  for  Alabama  and  Florida  have 
been  partially  completed.  In  Alabama,  Col. 
Thomas  E.  Orr  of  Albertville  is  Chairman. 
Serving  with  him  will  be  Mack  Jackson  of 
Alexander  City,  R.  M.  Kennedy  of  the  Alabama 
Theatre,  Birmingham,  and  another  member  rep- 
resenting distributors.  In  Florida,  Fred  Kent 
of  Florida  State  Theatres,  Inc.,  will  be  Chair- 
man, with  Earl  Fain  of  Leesburg  on  the  Com- 
mittee and  a  third  member  representing  distribu- 
tors, to  be  elected. 


Four-Point  Program 
For  Conservation  of 
Vital  War  Materials 

Predicting  that  there  would  be  no  letdown  in 
the  quality  of  pictures  and  that  the  nation's 
war  effort,  demanding  the  conservation  of  film, 
would  result  in  better  pictures  through  better 
planning,  was  emphasized  by  the  Motion  Picture 
Film  Conservation  Committee.  The  group  ap- 
proved a  four  point  program  for  the  conserva- 
tion of  vital  war  materials  as  follows : 

1 —  Mechanical  means  must  be  employed  to  save 
tilm.  Present  means  must  be  utilized  and  improve- 
ments must  be  sought  wherever  possible ; 

2 —  Salvage  every  foot.     There  must  be  no  scraps ; 

3 —  Better  preparation  before  photography.  This  ap- 
plies to  story  material,  sets  and  rehearsals  of  actors  and, 

4 —  Study  of  methods  employed  in  various  studios  and 
employment  of  any  methods  in  direction  and  economy 
used  at  any  studio  throughout  the  industry. 

M.  C.  Levee  of  the  Artists  Managers  Guild, 
in  accepting  chairmanship  of  the  committee,  said 
"We  must  have  immediate  action  .  .  .  We  have 
a  responsibility  in  economy  in  the  use  of  film, 
and  we  must  shoulder  it  no  matter  whom  it 
afTects." 

George  Murphy  of  Screen  Actors  Guild  sug- 
gested that  actors  learning  their  lines  better — 
fewer  takes  by  directors  and  cooperation  of  all 
others  would  result  in  big  savings. 

Frank  Tuttle  of  Screen  Directors  Guild  said 
"the  directors  accept  a  large  part  of  the  re- 
sponsibility for  economies,  we  have  written  to 
every  member  asking  for  suggestions.  We  must 
have  more  careful  planning,  shooting  and  entire 
revision  of  our  old  points  of  view." 

Ben  Goetz  was  made  vice-chairman  and  Val 
Burton,  secretary. 

Individual  Needs  Key  to 
Fair  Deal  on  Rentals 

A  re-alignment  of  price  levels  will  be  in- 
stituted for  theatres  hit  by  population  shifts,  or 
many  of  the  small  town  theatres  of  the  country 
will  be  forced  into  bankruptcy,  Ed  Kuykendall 
declared  in  a  bulletin  issued  this  week  over  his 
signature  as  president  of  the  MPTOA. 

Claiming  that  the  "infamous  consent  decree 
gave  the  distributors  a  big  artificial  boost  in 
film  prices,"  Kuykendall  said  that  this  and  other 
problems  developing  in  connection  with  film 
prices,  threaten  to  get  rapidly  worse  as  the  war 
efifort  tightens  up.  "Hidebound  and  blind  ad- 
herence to  'precedent'  in  these  situations  (the 
small  town  theatres  whose  populations  have  been 
shrunk  under  the  migration  to  cities  where  war 
industries  are  situated)  will  force  the  exhibitor 
out  of  business." 

It  is  impractical,  the  MPTOA  head  continued, 
to  expect  reduction  in  prices  by  formula  or 
uniform  agreement.  "Each  situation  must  be 
handled  on  its  merits." 


$675,000  For  Army-Navy  Relief 

Collections  reported  to  date  in  the  industry's 
Army-Navy  Emergency  Relief  Drive  hit  the 
$675,000  mark.  Reports  show  biggest  amount 
to  be  from  Loew's  Inc.,  whose  check  is  for 
$217,250.  Paramount-Richards,  New  Orleans, 
is  next  with  $36,200  and  Alabama  Theatres, 
Birmingham,  $16,865 ;  Translux  Theatres,  New 
York,  $10,152;  Wilmer- Vincent,  New  York, 
$6,790;  and  Dixie  Theatres  Corp.,  New  Or- 
leans, $1,720,  follow. 


Pollock  Handling  Publicity 

Louis  Pollock,  former  Universal  Pictures  ad 
and  publicity  manager,  now  engaged  in  inde- 
pendent publicity  work  in  New  York,  has  been 
engaged  by  John  C.  Flinn,  executive  secretary 
of  the  Society  of  Independent  Motion  Picture 
Producers,  to  handle  publicity  for  the  society. 


June  6..  1942 


SHOWMEN'S    TRADE    R  E  \'  I  E  W 


Pagt  7 


Oood 

im  of  the  WEEK 

About   Pictures  and  People 


To  pharaphrase  a  famous  quotation,  there's 
nothing  the  matter  with  this  business  that  intra- 
industry  action  can't  cure — and  how  many  other 
industries  can  claim  such  happy  estate?  Where 
merchants  in  other  lines  worry  about  merchan- 
dise to  sell,  the  theatre  has  an  abundance  of 
supplies — and  the  kind  of  product  the  public  is 
eager  to  buy.  Possibly  new  all-time  attendance 
records  are  in  the  offing  for  a  single  picture — 
and  in  the  very  near  future.  Which  brings  up 
that  new  wow — 

"Yankee  Doodle  Dandy."  It  is  playing  the 
tAvo-a-day  at  the  thousand-odd  seat  HolhnA^ood 
in  Xew  York,  and  up  to  Monday  evening — third 
day  after  its  opening  to  the  public  generally, 
the  advance  sale  had  run  up  to  more  than 
S20.000  for  performances  over  the  next  4  weeks. 
"Yankee"'  tickets  now  are  being  sold  for  6 
weeks  in  advance. 

•  •  • 

"In  This  Our  Life"  plus  ''Dandy  "  gives 
Warners  a  double-header  win  in  the  Broadway 
show  derby.  The  Bette  Davis  starrer,  it  was 
announced  this  week,  is  set  for  2  more  stanzas 
at  the  Strand.  This  will  give  Miss  Davis  a  tie 
of  her  own  record  of  6  weeks  at  the  Strand  (in 
"The  Old  Maid'")  which  is  high  mark  for  the 
house  since  the  summer  of  1938. 

•  •  • 

"My  Gal  Sal,"  that  honej'  for  money  at 
anybody's  ticket  window,  curtsied  out  of  the 
Roxy  after  5  weeks  of  box-office  merry-making 
at  the  big  7th  Avenue  palace — how  well  we  re- 
member a  skeptic  asking,  while  that  showhouse 
was  being  built:  "suppose  it  don't  click — what"s 
Roxy  going  to  do.  park  elephants  in  it  ?  ) .  ^larch- 
ing  in  is  "Ten  Gentlemen  from  \^'est  Point," 
and  if  prediction  was  our  line  we"d  be  remarking 
that  the  Ten  Gentlemen  will  be  at  parade  rest 
for  quite  a  spell  while  the  customers  march  into 
the  Irving  Lesser-directed  showhouse. 

•  •  • 

"The  Spoilers"  and  "Saboteur,"  we  are  told 
by  Universal,  are  demonstrating  that  women 
are  becoming  increasingly  interested  in  the  ac- 
tion tj-pe  of  entertainment.  Both  pictures  have 
played  hold-overs  in  20  key  city  engagements, 
and,  says  Universal,  a  study  of  the  statistics 
collected  by  the  sales  department  shows  the 
feminine  trade  to  be  unprecedentedly  responsive 
to  this  t\-pe  of  action  story. 

•  •  • 

"The  Bashful  Bachelor"  continues  to  prove 
itself  a  big-time  number  for  the  small-town 
situations.  RKO  has  reports  from  the  Princess 
in  Columbus.  Miss.,  that  the  Lum  and  Abner 
co-starrer  ran  300*^-  of  the  big  figures  that 
house  scored  with  "Dreaming  Out  Loud."  the 
radio  team's  first  film,  and  that  in  East  Strouds- 
burg.  Pa.,  a  3  day  run  equalled  a  4-day  en- 
gagement of  "Kitty  Foyle." 


New  Drive-ln  Theatre  Opens 

A  new  Drive-In  Theatre  at  East  \'inage.  near 
East  St.  Louis.  111.,  was  scheduled  to  open  this 
week,  with  Jonas  Perlberg  as  manager.  The 
outdoor  movie  theatre  accommodates  600  cars. 


Buys  Theatres  in  Paris,  Ark. 

The  K.  Lee  William  Circuit,  operating  in 
Eastern  Oklahoma  and  Western  Arkansas,  pur- 
chased the  Strand  and  Wiggins  Theatres,  of 
Paris.  Ark.,  from  L'el  and  Alpha  Wiggins. 


Signs  "Bambi"  for  Music  Hall 

Gus  E.  Eyssell,  managing  director  of  the  Music 
Hall,  New  York,  signs  a  contract  for  "Bambi"  as 
Roy  Disney,  left,  and  Ned  E.  Depinet,  vice- 
president  of  RKO,  looks  on. 

Alperson  Names  Two 
RKO  Zone  Managers 

Edward  L.  Alperson,  RKO  general  manager 
in  charge  of  theatres,  this  week  announced  that 
the  circuit's  theatres  will  be  divided  into  two 
groups — an  Eastern  Zone  under  James  AI. 
Brennan,  and  a  Western  Zone  under  Sol  A. 
Schwartz. 

The  purpose  of  the  new  set-up,  it  was  ex- 
plained, is  to  solidify  the  circuit  and  to  provide 
closer  cooperation  between  the  field  and  home 
office. 

Theatres  under  Brennan's  supervision  are  Keith's, 
Lowell ;  the  Albee,  Providence ;  the  Palace,  Centur^■. 
Regent,  Temple  and  Capitol,  Rochester;  Keith's.  Eckel. 
Paramount,  and  Empire,  Sy  racuse ;  State,  Rivoli  and 
Albany,  Xew  Brunswick ;  Lincoln,  Capitol,  Trent, 
State.  Broad.  Palace  and  Brunswick,  Trenton:  Keith's, 
\Vashingi:on.    D.  C. 

Schwartz's  Western  Zone  includes  the  Palace,  Chi- 
cago; the  Virginia  and  Orpheum.  Champaign;  Or- 
pheum.  Kansas  City:  Orpheum,  Des  Moines;  and 
Orpheum.  St.  Paul ;  Hillstreet  and  Pantages.  Los 
Angeles :  Golden  Gate.  San  Francisco ;  the  Orpheum. 
Denver;  Palace  and  Allen,  Cleveland;  Keith's  Memorial 
and  Boston  Theatre.  Boston;  105th  Street.  Cleveland: 
the  Palace  and  Grand.  Columbus,  and  the  Uptown,  De- 
troit. Schwartz,  also,  will  be  home  office  contact  for 
the  Mort  Singer  Theatres,  namely,  the  Orpheum  and 
Liberty,  Xew  Orleans :  the  Brandeis,  Omaha ;  the 
Iowa.  Cedar  Rapids ;  the  Orpheum.  Davenport ;  Or- 
pheum, Dubuque ;  the  Capitol.  Strand  and  Family. 
Marshalltown ;  the  Orpheum,  Sioux  City ;  Orpheuin, 
Waterloo;   and  the  Orpheum.  Minneapolis. 


Repetitious  Evidence 
Irks  Arbitrator;  New 
Clearance  Case  Filed 

John  C.  Pemberton,  for  16  years  a  member  of 
the  American  .\rbitration  Association,  criticized 
counsel  in  the  case  of  Thornton  Theatres,  Inc., 
against  Paramount  and  others  for  the  lack  of 
speed  in  presenting  evidence. 

Pemberton  said  he  was  disturbed  over  the 
amount  of  repetition  during  the  course  of  the 
first  day's  hearing  and  asserted  that  much  of  it 
could  be  eliminated.  He  suggested  that  dis- 
posal of  cases  would  be  facilitated  if  counsel 
at  future  sessions  would  reach  agreement  so 
that  each  would  confine  himself  to  one  line  of 
questions  and  not  duplicate  the  ground  covered 
by  others.  Pemberton,  who  has  presided  at  in- 
numerable hearings,  cited  cases  involving  far 
more  witnesses  that  had  been  handled  more 
expeditiously  and  cautioned  counsel  that  at  future 
sessions  he  would,  if  necessary,  take  the  needed 
steps  to  insure  speedy  hearings. 

Wheaton  Decisions  Appealed 

The  arbitrator's  ruling  that  Chicago  theatre 
clearance  should  not  be  more  than  24  hours 
over  theatres  in  the  country  zone  was  appealed 
by  Paramount,  20th-Fox,  B&K,  George  Kappus, 
doing  business  as  the  York  Theatre,  and  the 
Lombard  Theatre  Corp.  The  award  effected 
clearance  of  the  Arcadia  Theatre,  St.  Charles, 
which  now  plaj's  product  two  weeks  behind 
Aurora  which,  in  turn,  follows  Chicago  Loop 
houses.  The  award  cut  the  clearance  to  24 
hours  over  the  ^^'heaton.  Wheaton. 

Gary  Theatre  Co.,  operating  Gary  Theatre, 
Gary,  Ind..  filed  arbitration  complaint  charging 
that  Lido,  Lake  and  Tivoli  of  Garj',  Premiere 
and  Lake  of  ^"alparaiso,  Ind.,  and  Palace, 
Chesterton,  Ind.,  all  have  unreasonable  clearance. 

Demand  for  arbitration  involving  designated 
run  and  clearance  was  filed  in  Washington, 
D.  C.  by  Henry  Hiser,  of  the  Hiser  Theatre, 
Bethesda,  ^Id.  Case  is  against  the  five  con- 
senting companies  and  charges  that  clearance 
granted  the  Avalon,  Uptown,  Calvert  and  Apex 
Theatres  in  Washington  and  the  Silver  The- 
atre, Silver  Springs.  Md.,  is  unreasonable  and 
that   distributors   have   refused  run  requested. 


Page  8 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


i 


WINNERS'  SMILES — Above,  victors  in  Universal's  $15,000  William  A.  Scully  Anniversary  Drive,  line 
up  for  the  camera.  Southern  Division  Manager,  F.  J.  A.  McCarthy;  Seattle  Branch  Manager,  Foster  Blake, 
and  District  Manager,  Jules  Lapidus,  left  to  right. 

55  Features — 5  Set  as  Specials — On 
Universal  Program  for  M2-*43  Season 


Fifty-five  features,  five  to  be  released  as  spe- 
cials, will  be  offered  next  season  by  Universal, 
William  A.  Scully,  vice-president  and  general 
sales  manager,  told  the  company's  sales  force  in 
convention  in  New  York  this  week.  The  feature 
lineup  will  be  augmented  by  7  westerns,  and  a 
group  of  7  western  reissues.  It  was  also  an- 
nounced that  the  shorts  program  will  ofifer  a 
total  of  52  featurettes  plus  4  serials  and  52  news- 
reel  issues. 

The  5  specials  will  comprise :  two  from  Wal- 
ter Wanger,  and  one  each  from  Alfred  Hitch- 
cock, Howard  Hawks  and  Henry  Koster.  Two 
of  these,  Wanger's  "Arabian  Nights,"  and 
Koster's  "Phantom  of  the  Opera"  will  be  in 
Technicolor. 

John  Joseph,  director  of  exploitation,  adver- 
tising and  publicity,  told  the  meeting  that 
Universal's  advertising  budget  for  advertising 
will  be  increased  25%  over  the  current  year. 

The  program  as  outlined  follows  : 

Producers:  Walter  Wanger,  2  productions — "Arabian 
Nights"  and  one  untitled.  Alfred  Hitchcock,  1  spe- 
cial— Hitchcock  directing  and  producing  for  Jack  H. 
Skirball  Productions,  Inc.  Henry  Koster.  2  produc- 
tions. Howard  Hawks,  1  special,  and  "Corvettes  in 
Action,"  to  be  directed  by  Richard  Rosson.  Bruce 
Manning,  3  productions,  2  starring  Deanna  Durbin. 
William  A.  Seiter,  1  production,  "Marriage  of  Con- 
venience." • 

Stars :  Deanna  Durbin,  two ;  Olsen  and  Johnson, 
one;  Dwight  Taylor,  three;  Abbott  and  Costello,  three; 
Charles  Boyer.  one;  Randolph  Scott,  Marlene  Dietrich 
and  John  Wayne  co-starred  in  one.  Andrews  Sisters 
and  Joe.  E.  Lewis,  co-starred  in  one.  Andrews  Sisters 
starred  in  two.  Ritz  Brothers,  two.  Allan  Jones, 
two ;  Gloria  Jean,  two.  Dead  End  Kids  and  Little 
Tough  Guys,  two.  Richard  Dix,  two.  Constance 
Bennett,   one.     Lon   Chancy,  one. 

Four  comedies  in  which  music  will  be  featured 
and  new  talent  stressed  will  present  a  popular  name 
band  in  each. 

The  7  westerns  will  co-star  Johnny  Mack  Brown 
and  Tex  Ritter.  The  Western  reissues  star  the  follow- 
ing in  one  or  moie  of  the  pictures :  Walter  Huston, 
Noah  Beery,  Jr.,  Ken  Maynard.  Buck  Jones. 

Nate  J.  Blumberg,  president,  told  the  con- 
vention delegates  :  "Our  business  is  always  able 
to  cope  with  emergencies.  Present  conditions 
and  those  which  may  still  arise  are  a  challenge 
to  our  ingenuity.  We  will  happily  adjust  our- 
selves to  any  new  challenges."  He  said  that  no 
matter  what  restrictions  the  government  may 


SIMPP  Blasts  Again 

The  Society  of  Independent  Motion  Picture 
Producers  this  week  repeated  its  blast  against 
the  UMPI  sales  plan.  The  organization  ex- 
pressed opposition  to  the  plan  as  a  throw-back 
to  block  booking,  in  a  letter  to  Thurman  W. 
Arnold,  Assistant  Attorney  General  and  chief 
of  the  Department's  anti-trust  division.  The 
letter  was  signed  by  Roy  Disney,  Sam  Goldwyn, 
David  0.  Selznick  and  Walter  Wanger — the 
SIMPP  executive  committee. 


be  called  upon  to  impose,  the  industry  would 
find  ways  and  means  to  fully  meet  its  responsi- 
bilities in  the  total  war  effort. 

Mr.  Scully,  in  his  welcoming  address,  said 
that  last  year  17  of  the  company's  exchanges 
had  sold  better  than  90%  of  their  possibilities. 
The  delegates  were  also  told  that  the  current 
season's  business  shows  a  rise  of  more  than 
23%  over  the  same  period  last  year,  and  that 
there  has  been  a  15%  increase  in  the  number 
of  accounts  on  Universal's  books. 


Organization  Heads 
at  Allied  Convention 

Topics  ranging  from  the  functions  of  the  War 
Activities  Committee,  to  exhibitor  relations  with 
ASCAP  occupied  the  series  of  round  table  dis- 
cussions which  featured  the  open  forum  discus- 
sion at  the  Atlantic  City  convention  of  New 
Jersey  Allied  this  week. 

Heads  of  activities  and  organizations  whose 
work  was  discussed  appeared  at  the  round  table 
discussions.  Francis  Harmon,  of  WAC,  ex- 
plained in  detail  the  work  done  and  plans  made 
for  the  industry's  war  effort;  J.  Nobel  Braden 
of  the  American  Arbitration  Association,  and 
John  Paine,  of  ASCAP,  were  among  those  who 
sat  in  at  the  parleys  which  were  attended  by 
many  industry  leaders  of  national  prominence. 

Social  highlight  of  the  three-day  convention 
was  the  testimonial  dinner  tendered  to  Col.  H. 
A.  Cole,  at  which  M.  A.  Rosenberg,  national 
Allied  president,  was  to  act  as  toastmaster. 


Buddy  Heads  United  Newsreel 

An  organization  for  the  consolidation  of  news- 
reels  and  their  handling  in  foreign  countries  has 
been  completed  with  Ned  Buddy,  former  Para- 
mount newsreel  man  in  Continental  Europe, 
named  general  manager.  Issues  will  be  known 
as  United  Newsreel  with  each  of  the  newsreel 
companies  responsible  for  distribution  in  assigned 
territories.  Date  of  first  issue  has  not  yet 
been  determined. 


PRC  Starts  '42-'43  Program 

Leon  Fromkess,  vice-president  in  charge  of 
production  for  PRC,  back  in  Hollywood  after 
New  York  conferences  with  O.  Henry  Briggs 
and  Arthur  Greenblatt,  president  and  vice- 
president  in  charge  of  sales  for  PRC,  stated  that 
the  remaining  four  pictures  on  PRC's  '41 -'42 
program  will  be  released  on  schedule,  and  that 
the  new  season's  product  has  been  started  in 
work. 


Arthur  M.  Loew  Now 
U.  S.  Army  Major 

At  the  request  of 
Brigadier  General  F.  H. 
Osborn,  Chief  of  the  Spe- 
cial Services  Branch  of 
the  War  Department, 
Arthur  M.  Loew,  first 
vice-president  in  charge 
of  international  operations 
for  Loew's  Inc.,  accepted 
a  commission  as  major  in 
the  U.  S.  Army  and  re- 
ports for  active  duty 
this  week. 

Secrecy  surrounds  the 
duties  attached  to  the 
post  Major  Loew  will  fill 
but  the  Army  Motion 
Picture  Service  and  the  film  entertainment  for 
the  armed  forces  of  the  nation  assigned  to  over- 
seas duty  are  both  under  the  direction  of  Brig. 
Gen.  Osborn,  who  is  head  of  what  is  commonly 
known  as  the  morale  branch. 

Nicholas  M.  Schenck,  president  of  Loew's 
Inc.,  announced  that  the  appointment  of  a 
substitute  to  fill  Loew's  post  during  his  absence 
was  highly  improbable.  Morton  A.  Spring  will 
officiate  as  acting  foreign  manager  with  a  com- 
mittee consisting  of  Spring,  Joseph  Rosthal,  as 
secretary,  and  Henry  F.  Krecke  administrating 
the  affairs  of  Loew's  international  department 
for  the  duration. 


Arthur 


Schlaifer  20th-Fox  Ad  Chief 

Charles  Schlaifer,  former  advertising  director 
of  United  Artists  Theatre,  San  Francisco,  was 
named  by  Hal  Horne,  publicity  and  advertising 
chief  of  20th  Century-Fox,  to  the  post  of  ad- 
vertising manager  of  the  company.  Frank 
Moneyhun  has  been  placed  in  charge  of  special 
exhibitor  sales  promotion  service. 


MGM  Sets  Trade  Shows 
for  June  16  snd  23 

MGM  has  set  dates  for  the  next  five  pictures 
to  be  tradeshown.  "Jackass  Mail,"  "Calling  Dr. 
Gillespie"  and  "Pierre  of  the  Plains"  will  be 
screened  nationally  on  June  16,  and  "Apache 
Trail"  and  "Crossroads"  will  be  shown  June 
23  in  all  exchange  territories. 


Four  in  Next  Paramount  Block 

Paramount  will  trade  show  a  block  of  four 
pictures  on  June  11  and  12.  Pictures  are  "Holi- 
day Inn,"  "Are  Husbands  Necessary,"  "Mr. 
and  Mrs.  Cugat,"  "Tombstone — The  Town  Too 
Tough  to  Die"  and  "I  Live  on  Danger." 


50,000  Minute  Men  Badges 

As  a  special  Memorial  Day  token,  50,000 
Minute  Men  buttons  were  distributed  to  young- 
sters attending  Saturday  matinees  in  RKO  The- 
atres throughout  New  York  and  Westchester. 


Gould  to  Army,  Resigns  SPG  Post 

Joseph  Gould  resigned  as  president  of  SPG 
to  enter  U.  S.  Army  as  second  lieutenant. 
Lawrence  H.  Lipskin,  of  Columbia  Pictures, 
first  vice-president  of  the  group  will  act  as 
temporary  president. 


Gluckman  in  WAC  Post- 
George  J.  Schaefer,  National  Chairman  of 
the  War  Activities  Committee,  announces  the 
appointment  of  Herman  Gluckman,  former  fran- 
chise holder  for  Republic  in  New  York  and 
Pennsylvania,  as  assistant  to  the  co-ordinator  in 
the  distribution  of  Victory  films. 


June  6,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  9 


Flying  Start  For  Theatre  Bond  and  Stamp  Drive 


The  crowd  of  25,000  that  packed  Times 
Square,  New  York,  on  Decoration  Day  eve 
to  start  off  the  theatre  War  Bond  Drive,  and 
bought  better  than  a  half  million  dollars  worth 
of  the  Government  engravings,  had  its  com- 
parative counterpart  in  practically  every  city 
and  town  in  the  nation.  Scattering  reports 
offer  conclusive  proof  that  theatres  intend 
putting  every  ounce  of  showmanship  they 
possess  into  this  campaign  and  that  the  re- 
sults will  far  exceed  even  the  most  extrava- 
gant expectations. 

The  "buy-a-bond-to-get-a-seat"  Premiere  of 
Warner  Bros.'  "Yankee  Doodle  Dandy"  at  the 
Hollywood  Theatre,  New  York,  brought  better 
than  $5,500,000  into  the  coffers  of  the  U.  S. 
Treasury. 

The  "Ship  Ahoy"  girls,  on  their  nationwide 
tour,  have  disposed  of  more  than  $3,000,000 
worth  of  stamps  and  bonds  to  date. 

The  lower  East  Side  of  New  York  reported 
an  enthusiastic  counter  sale  during  the  first  two 
days  of  the  campaign  and  are  keeping  pace 
with  the  record  set  as  the  week  progresses. 
Loew's  Theatres  in  the  metropolitan  area  have 
reset  their  expectancy  figures  to  the  unprece- 
dented mark  of  $50,000  per  week — and  it  looks 
like  the  sale  will  go  higher.  All  Syracuse, 
New  York,  theatres  went  to  the  barrier  well 
armed  with  stamps  but  the  public  stampeded 
the  counters  and  they  were  sold  out  before  noon 
Sunday. 

Howard  Dietz,  of  MGM,  reports  that  his 
scheme  of  "Buy  Tanks  For  Yanks"  with  John 
Sheffield,  of  Tarzan  fame,  making  personal 
appearances,  got  under  way  in  San  Francisco 
to  sky  high  stamp  and  bond  business  and  that 
the  outfit  has  IS  more  spots  on  the  Coast  before 
entering  on  a  tour  of  Utah,  Colorado,  Nebraska 
and  other  states. 

Spyros  Skouras,  president  of  20th-Fox,  heads 
a  committee  that  is  starting  a  group  of  16  war 
heroes  on  a  personal  appearance  tour  of  21  cities 
Monday  next.  The  war  aces  will  parade  during 
the  day  and  appear  at  rallies  nights  in  each 
city  of  the  itinerary. 

Theatres  are  giving  and  intend  to  keep  on 
giving  everything  they  have — and  that's  plenty — 
to  the  success  of  this  War  Bond  and  Stamp 
sale  that  is  to  continue  for  the  duration. 

If  your  town  has  not  yet  held  its  big  rally 
take  a  tip  from  the  events  chronicled  here  and 
the  pictures  on  this  page  and  get  going — Put 
it  over  big!    VERY  BIG! 


Hicks  To  Show  Pics  Of 
Bond  Ad  Stamp  Buyers 

C.  W.  Hicks  of  Hicks'  Theatres,  Baltimore, 
Md.,  intends  using  a  novel  plan  to  stimulate 
the  sale  of  War  Bonds  and  Stamps  at  his 
theatres.  Moving  pictures  will  be  taken  of 
purchasers  and  flashed  on  the  screen  during 
exhibition  of  later  scheduled  attraction.  Seeing 
themselves  on  the  screen  should  not  only  prove 
incentive  to  buy  bonds  and  stamps  but  serve 
to  increase  attendance  as  well. 


New  York  theatres 
joined  to  make  the 
launching  of  the  War 
Bond  drive  an  event 
which  drew  throngs 
to  the  gala  gathering 
in  Times  Square — see 
left.  A  total  of  $500,- 
000  in  bond  sales  was 
registered  at  this 
opening  of  a  drive 
that  lasts  for  the 
duration. 


The  now  famous  and 
record-smashing  pre- 
miere of  "Yankee 
Doodle  Dandy"  at  the 
Hollywood  Theatre, 
New  York.  Crowds 
jammed  the  street 
entrance  to  see  the 
"first-nighters,"  who 
obtained  tickets  by 
buying  bonds  in 
amounts  from  $25,- 
000  down  to  $25.00 
for  the  $5,000,000 
premiere  staged  by 
Warner  Bros. 


Rayburn  Plaza,  Phila- 
delphia, at  right, 
looked  like  this  when 
the  M.  P.  Theatre 
Division  of  the  WAC 
under  Chairman  Ted 
Schlanger,  staged  a 
spectacular  rally  to 
launch  the  War  Bond 
drive.  $25,000  in  bond 
purchases  was  run  up 
in  the  first  25  min- 
utes of  the  rally. 


In  Brooklyn,  N.  Y., 
theatres  of  the 
borough  staged  rallies 
to  initiate  the  Bond 
Drive.  Bottom, 
right,  Loew  publicist 
Eddie  Dowden,  at 
microphone,  was  MC 
at  a  demonstration 
on  the  steps  of  Bor- 
ough Hall. 


At  Boston,  $61,000  was  pledged  to  bond  purchases  at  the  rally  held  at  Boston 
Common  by  theatres  of  that  city.  At  left  above,  Samuel  Pinanski,  of  M  &  P 
Theatres,  and  Mayor  Tobin  are  seen  at  the  mike.  Right,  Warner  Bros.  Earle 
Theatre  records  a  bond  sale  at  12:01  A.M.,  May  30th. 


to, 


JOHN  WAYNE 

BINNIE  BARNES  •  ALBERT  DEKKER 

HELEN  PARRISH  •  PATSY  KELLY 
EDGAR  KENNEDY*  DICK  PURCELL 

,  WILLIAM  MCGANN-^/tec^t 

'  Scteat  /9^-GERTRUDE  PURCELL  •  FRANCES  HYIAND 
I  Sio^—i.  ROBERT  BREN  •  GLADYS  ATWATER 


A     REPUBLIC  PICTURE 


BUV  U.S.  UIRR  SRUIRCS  BOHDS 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


Yankee  Doodle  Dandy 

Warner  Bros    Drama  with  Music    126  mins. 

AUDIENCE  SLANT:  (Family)  Stirring 
as  well  as  amusing;  heart-throbs  and  tuneful 
music;  spectacle  and  patriotic  appeal — this  is 
perfect  entertainment  for  the  times.  Great 
performance  by  Cagney  and  others. 

BOX-OFFICE  SLANT:  Looks  like  it's 
headed  straight  for  the  big  money  at  the 
box-office  of  every  engagement  it  plays. 

Cast:  James  Cagney,  Joan  Leslie,  Walter  Huston, 
Richard  Whorf,  Irene  Manning,  George  Tobias,  Rose- 
mary DeCamp,  Jeanne  Cagney,  Frances  Langford, 
George  Barbier,  S.  Z.  Sakall,  Walter  Catlett,  Douglas 
Croft,  Eddie  Foy,  Jr.,  and  others.  Credits:  Directed 
by  Michael  Curtiz.  Screenplay  by  Robert  Buckner 
and  Edmund  Joseph.  Original  story  by  Robert  Buck- 
ner. Based  on  the  story  of  George  M.  Cohan.  Lyrics 
and  music  by  George  M.  Cohan.  Director  of  photogra- 
phy, James  Wong  Howe.  William  Cagney,  associate 
producer.   Executive  producer,  Hal  B.  Wallis. 

Plot:  Narrative  follows  the  career  of 
George  M.  Cohan  from  his  infancy  through 
years  of  trouping  in  vaudeville  with  his  father, 
mother  and  sister.  Cock-sure,  filled  with 
self-confidence,  Cohan  eventually  wins  recog- 
nition as  a  writer  of  musical  shows  and  music 
and  lyrics  as  well.  His  career  of  mounting 
success  is  highlighted  by  a  romance  with  a 
girl  he  meets  in  Buffalo  as  a  songster  and 
his  loyalty  to  his  father,  mother  and  sister 
who  formed  the  "Four  Cohans"  act  that 
knew  so  many  ups  and  downs.  Capping  his 
theatrical  career,  in  his  return  from  retire- 
ment to  play  "I'd  Rather  Be  Right,"  in  which 
he  does  a  comedy  impersonation  of  the 
President  of  the  United  States.  It  is  a  call 
from  the  President  himself  which  serves  as 
the  medium  for  the  backward  flash  into 
Cohan's  career.  Thus  the  finish  of  the  story 
shows  him  receiving  from  the  President,  to 
whom  he  relates  the  story,  the  Congressional 
Medal  of  Honor,  in  recognition  of  Cohan's 
having  written  "Over  There"  and  "It's  a 
Grand  Old  Flag." 

Comment:  This  IS  entertainment.  The 
present  time  makes  it  perfect  for  the  "Yankee 
Doodle"  theme  which  has  been  so  identified 
with  George  M.  Cohan.  But  even  so,  War- 
ners, with  a  graphic  and  punchy  performance 
of  the  name  role  by  James  Cagney  and  fine 
direction  of  a  well-written  script  plus  excel- 
lent production,  have  turned  out  a  smashing 
show  for  the  masses  as  well  as  the  classes. 
For  rolled  up  in  this  dynamic  production  are 
humor,  grand  tunes  to  call  up  sweet  memories 
for  the  oldsters  and  register  as  brand  new 
song  hits  with  the  youngsters;  stirring  flights 
of  patriotic  fervor,  and  some  tremendously 
potent  emotional  scenes  of  sentimental  but 
most  effective  brand  of  drama.  It  is  a  puls- 
ing pageant,  rich-looking,  virile,  swift-footed 
in  its  change  from  moods  of  broad  comedy 
to  heart-tugging  romance  and  pathos.  Any 
number  of  fine  performances  are  registered. 
Joan  Leslie  as  the  love  interest  is  ingratiating 
and  charming.  Walter  Huston  as  Cohan's 
father  is  robust — and  not  a  bit  at  a  loss  even 
when  he  is  dancing  with  Cagney  in  the  old 
"Four  Cohans"  act.  Eddie  Foy,  Jr.,  does  a 
bit  that  is  outstanding.  S.  Z.  Sakall  con- 
tributes another  highlight  in  a  brief  sequence. 
Frances  Langford  scores  for  her  singing  of 
several  Cohan  numbers.  The  direction  of 
Curtiz  is  keyed  to  a  smart  pitch  throughout. 
This  is  the  kind  of  picture  that  can  be  sold 
to  the  hilt  for  it  will  make  a  mighty  appeal 
to  all  types  of  audiences.  The  rousing 
patriotic  demonstrations  as  soldiers  parade; 
the  almost  perfectly  wrought  medley  of  Cohan 
song  hits  as  swift  panaroma  is  made  of  the 
large  number  of  shows  written  by  the  great 
song  and  dance  man;  the  homey  and  intimate 
family-life  interludes  of  such  broad  human 
appeal;  the  glitter  of  "back  stage"  atmosphere 


Legion  of  Decency  Ratings 

(For  Week  Ending  June  6th) 

SUITABLE  FOR  GENERAL  PATRONAGE 

Friendly  Enemies  Miss  Annie  Rooney 

It  Happened  in  Flatbush  Top  Sergeant 

They  Raid  by  Night 

SUITABLE  FOR  ADULTS  ONLY 

Parachute  Nurse  Juke  Box  Jenny 

She's  in  the  Armv 

OBJECTIONABLE  IN  PART 

Once  Upon  a  Thursday 


which  attaches  to  the  principal  character 
and  events — all  these  and  more  are  lavished 
upon  the  audience.  Pre-release  showings  will 
set  the  style  for  exploitation  and  advertising 
approach — and  also  serve  to  build  a  big  ad- 
vance reputation  for  the  show. 


Escape  From  Grime 


51  mins. 


Warner  Bros.  Gangster 

(Nat'l  Release,  July  25) 

AUDIENCE  SLANT:  (Adult)  Rugged 
gangster  fare  possessing  all  the  elements  that 
command  attention. 

BOX-OFFICE  SLANT:  Get  an  opening 
— the  picture  will  take  care  of  itself. 

Cast:  Richard  Travis,  Julie  Bishop,  Jackie  C. 
Gleason,  Frank  Wilcox,  Rex  Williams,  Wade  Boteler, 
Charles  Wilson,  Paul  Fix,  Ruth  Ford,  John  Hamilton, 
Ann  Corcoran,  Ben  Taggart.  Credits:  Directed  by 
D.  Ross  Lederman.  Screenplay  by  Raymond  L.  Schrock 
from  a  story  by  Danny  Ahearn.  Photography  by  James 
V an  Trees. 

Plot:  On  his  release  from  prison  a  paroled 
convict  finds  himself  to  be  the  father  of  a 
son  and  decides  to  follow  the  straight  and 
narrow.  His  accidental  presence  at  the 
scene  of  a  bank  robbery  enables  him  to  get 
a  complete  camera  account  of  the  event  which 
results  in  a  job  on  an  illustrated  newspaper 
and  serves  to  convince  the  authorities  of  his 
sincere  intentions.  He  becomes  successful 
and  is  eventually  assigned  the  duty  of  pho- 
tographing the  execution  of  one  of  his  ex- 
pals.  This  being  a  breach  of  prison  rules 
he  is  being  returned  to  the  big  house  when 
he  manages  to  assist  officers  in  apprehend- 
ing a  gunman  and  his  mob  and  is  rewarded 
with  final  release  papers. 

Comment:  There  is  a  fine  romantic  theme, 
some  excellent  character  by-play,  an  amazing 
amount  of  thrill  footage,  plenty  of  gunplay, 
and  some  well  acted  sympathy  sequences 
wrapped  up  in  this  51  minutes  of  celluloid. 
The  film  gets  under  way  fast  and  maintains 
a  rapid  pace  that  sweeps  through  the  entire 
gamut  of  emotional  possibilities  without  per- 
ceptible letdown.  There  is  a  nice  sway  to  the 
action  that  weaves  pleasantly  from  one 
stirring  situation  to  another  without  allow- 
ing any  sequence  to  stretch  to  the  point  where 
it  detracts  from  the  principal  theme  of  tell- 
ing the  adventures  of  a  man  who  is  making 
a  comeback  the  hard  way  and  the  difficulties 
that  society  and  circumstance  plant  to  con- 
fuse and  confound  him  and  his  loyal  wife. 
The  tiny  baby's  part  in  making  their  path  a 
little  easier  is  set  into  the  footage  with  just  the 
proper  touch  to  make  it  register  most  telling- 
ly. Travis,  Miss  Bishop  and  Wade  Boteler 
have  the  top  spots  and  deliver  a  fine  and 
workmanlike  job.  Others  in  the  cast  lend 
excellent  support.  This  is  gangster  fare  of 
the  kind  that  will  get  under  your  patrons'  skin. 

Catchline:  An  ex-convict  comes  through — 
The  hard  way! 


They  All  Kissed  The  Bride 

Columbia  Comedy  85  mins. 

(Nat'l  Release,  June  11th) 

AUDIENCE  SLANT:  (Adult)  Smart 
sophisticated  comedy;  good  entertainment 
for  all  grown-ups. 

BOX-OFFICE  SLANT:  Exploitation, 
names  and  word-of-mouth  advertising  will 
bring  the  customers  flocking  to  your  doors. 

Cast:  Joan  Crawford,  Melvyn  Douglas,  Roland 
Young,  Billie  Burke,  Allen  Jenkins,  Andrew  Tombes, 
Helen  Parrish,  Emory  Parnell,  Mary  Treen,  Nydia 
Westman,  Ivan  Simpson,  Roger  Clark,  Gordon  Jones, 
Edward  Gargan.  Credits:  Directed  by  Alexander  Hall. 
Screenplay  by  P.  J.  Wolfson.  Adapted  by  Andrew  P. 
Solt  and  Henry  Altimus  from  a  story  by  Gina  Kaus 
and  Andrew  P.  Solt.  Director  of  photography,  Joseph 
Walker.   Produced  by  Edward  Kaufman. 

Plot:  The  young  and  lovely  head  of  a 
transportation  firm  learns  that  a  young 
writer  is  preparing  an  uncomplimentary  story 
on  her  father's  piratical  ca,reer.  She  decides 
to  do  something  about  it,  so  she  instigates 
a  search  for  him.  She  meets  him  quite  un- 
expectedly, kissing  the  bride,  her  sister,  and 
ends  up  by  being  threatened  with  a  libel  suit. 
His  solution  to  the  problem  finds  them  de- 
claring their  love. 

Comment:  This  will  be  one  of  the  big- 
money  pictures.  The  exploitation  and  the 
big  names  will  have  the  customers  flocking 
to  your  theatre.  If  there  are  any  who  hesi- 
tate, word-of-mouth  advertising  will  bring 
them  in.  The  action  is  smooth  and  the  di- 
alogue is  so  clever  it  keeps  the  audience 
laughing  so  much  that  half  the  lines  aren't 
heard.  Joan  Crawford  and  Melvyn  Douglas 
do  their  usually  excellent  jobs,  giving  the 
script  a  smoothness  and  naturalness  that  is 
an  important  part  of  the  show.  One  or  two 
unlikely  situations  are  glossed  over  by  the 
finished  work  of  these  artists  and  by  Alex- 
ander Hall's  fine  direction.  Allen  Jenkins 
has  a  very  substantial  part  and  puts  it  over 
well.  Roland  Young  and  Billie  Burke  are 
equally  good.  A  pretty  girl  dressed  as  a 
bride,  together  with  a  "groom,"  might  ride 
about  town  in  an  open  car  with  display  copy 
on  the  picture  attached.  Car  might  stop  at 
busy  intersections  where  "bride"  could  hand 
out  heralds. 

Catchline:  Love  Made  Her  a  Week-kneed 
Tyro. 


The  Big  Shot 

Warner  Bros.  Gangster  82  mins. 

(Nat'l  Release,  June  13) 

AUDIENCE  SLANT:  (Family)  A  real 
thriller.   Will  hold  interest  all  the  way. 

BOX-OFFICE  SLANT:  Should  hit  higher 
revenue  brackets  for  gangster  films. 

Cast:  Humphrey  Bogart,  Irene  Manning,  Richard 
Travis,  Susan  Peters,  Stanley  Ridges,  Minor  Watson, 
Chick  Chandler,  Joseph  Downing,  Howard  da  Silva, 
Murray  Alper,  Roland  Drew,  John  Ridgely,  Joseph 
King,  John  Hamilton,  Virginia  Brissac,  William  Ed- 
munds, Virginia  Sale,  Ken  Christy,  Wallace  Scott. 
Credits:  Directed  by  Lewis  Seiler.  Original  screen- 
play by  Bertram  Millhauser,  Abem  Finkel  and  Daniel 
Fuchs.     Director  of  photography,  Sid  Hickox. 

Plot:  A  former  big-shot  gangster  lies  dy- 
ing on  a  prison  bed  and  recites  his  adventures 
as  a  lesson  to  a  visitor  to  steer  clear  of  the 
ways  of  crime.  His  chronicle  shows  how  he, 
after  three  convictions,  attempted  to  go 
straight  but  was  inveigled  by  old  pals  and  a 
crooked  attorney,  who  had  married  the  big 
shot's  former  sweetheart,  to  plan  an  armored 
car  holdup.  On  the  eve  of  the  crime  the 
lawyer's  wife  had  prevented  his  taking  part 
in  the  holdup  but  the  police  proved  him  an 
accessory  by  a  witness  and  he  was  sentenced 


June  6,  1942  S  H  O  ^^"      E  X  '  S    TRADE    R  E     I  E  W  Page  12 


to  ""life"  when  he  refused  to  implicate  the 
girl.  She  divorced  the  attorney  and  assisted 
in  his  plans  for  escape.  When  the  jealous  at- 
torney puts  the  police  on  their  trail  the  girl 
is  killed  during  the  mad  ride  to  avoid  cap- 
ture. The  gangster  visits  the  attorney  and 
calls  the  warden  by  phone  to  hear  the  shots 
that  bring  death  to  them  both. 

Comment:  This  was  made  to  order  for 
Bogart  and  furnishes  an  abundance  of  the 
kind  of  thrills  that  enthral  and  captivate 
movie  audiences.  The  story  is  one  of  un- 
usual excellence,  and  while  there  are  times 
when  its  semblance  to  real  life  happenings 
forces  a  stretching  of  the  imagination,  it 
holds  together  so  well  and  is  so  smoothly 
related  that  such  lapses  are  all  but  smothered 
in  the  thrill  action  and  splendid  incidental  se- 
quences that  appeal  to  practically  all  of  the 
dominant  emotions  bu.t  put  particular  em- 
phasis on  romance.  Irene  Manning,  as  the 
girl,  does  a  splendid  job  of  interpreting  the 
complexities  that  confront  a  good  woman 
when  she  attempts  to  make  a  man  of  low 
moral  standards  measure  to  the  impressions 
he  registers  on  her  heart.  The  work  of  these 
two  is  helped  magnificenth-  b^-  the  perform- 
ance of  the  other  players  who  figure  prom- 
inently in  the  ston.-.  The  thrill  scenes  are 
real  pulse-tinglers  and  the  suspense  that  pre- 
vails from  beginning  to  end  is  well  sus- 
tained, with  the  audience  never  allowed  to 
get  out  of  sympathy  with  the  two  leading 
characters.  All  departments  of  the  produc- 
tion have  been  flawlessly  handled.  This  is 
a  hangup  gangster  film.  Sell  it  as  such. 

Catchline:  When  a  good  woman  loves  a 
bad  man — Thrills  to  make  your  spine  tingle 
— Romance  to  make  j  our  heart  swell. 


In  Old  California 

Republic  Western  87  mins. 

(  Prod.  Xo.  103 — Xat'l  Release.  May  31 1 

AUDIENCE  SLANT:  (Family)  Good 
action  frontier  narrative  that  should  please 
generally. 

BOX-OFFICE  SLANT:  WiU  go  over 
well  with  John  Wayne  fans  and  others  who 
like  action  dramas. 

Cast:  John  Wavne.  Binnie  Barnes,  Albert  Dekker, 
Edgar  Kennedv.  Patsv  Kelly.  Dick  Purcell,  Helen 
Parrish,  Harry  Shannon.  Charles  Halton,  Emmet 
Lynn,  others.  Credits:  Associate  producer,  Robert 
North.  Directed  bv  William  JIcGann.  Original  stor>- 
bv  J.  Robert  Bren  and  Gladys  Atwater.  Screenplay 
bv  Gertrude  Purcell.  Frances  Hyland.  Director  of 
photography.  Jack  ilarta.  Art  direction,  Russell 
Kimball.     Music  by  David  Buttolph. 

Plot:  A  young  Boston  pharmacist,  newly 
arrived  in  the  West,  is  harassed  by  a  political 
boss.  Enraged  at  his  fiancee's  interest  in  the 
pharmacist,  the  boss  plants  poison  in  a  tonic 
the  druggist  prescribes  to  most  of  the  towns- 
folk. A  worthless  old  drunk  dies,  and  only 
the  sudden  news  of  the  finding  of  gold  pre- 
vents the  lynching  of  the  pharmacist.  When 
an  epidemic  breaks  out  among  the  prospec- 
tors, the  girl  and  pharmacist  save  the  day. 
while  the  villain  confesses  his  guilt. 

Comment:  A  wealth  of  action  and  excite- 
ment highlight  this  story  of  the  West  in  the 
days  of  the  first  Gold  Rush,  which  should 
well  fortify  any  bill  requiring  an  action  pic- 
ture. It's  swell  entertainment  for  the  John 
Wayne  fans  and  others  who  like  action 
dramas.  Fighting  and  shooting  are  plentiful 
and  William  iNIcGann's  direction  maintains  a 
fast  pace  throughout.  ^luch  action  accom- 
panies the  suppressing  of  the  outlaws,  with 
a  bang-up  fist  fight  as  a  semi-climax.  Per- 
formances of  John  Wayne  and  Binnie  Barnes 
are  excellent,  and  Albert  Dekker  scores  as  a 
first-class  villain.  Good  performances  are 
also  turned  in  by  Edgar  Kennedy-.  Patsy 
Kellj-  and  Dick  Purcell.  Production  values 
are  tops.  For  selling  suggestions,  see 
Showmanalysis  in  this  issue. 

Catchline:  His  concoction  of  truth  and 
honesty  gave  her  a  soul. 


Tlie  Gay  Sisters 

Warner  Bros.  Drama  108  mins. 

AUDIENCE  SLANT:  Interesting  story, 
splendid  portrayals  and  fine  direction  should 
attract  good  audience  interest. 

BOX-OFFICE  SLANT:  Stanwyck,  Brent, 
Fitzgerald  and  Crisp  are  names  with  marquee 
strength,  and  if  displayed  prominently  in  your 
advertising,  should  bring  good  returns. 

Cast:  Barbara  Stanwyck,  George  Brent,  Geraldine 
Fitzgerald.  Donald  Crisp,  Gig  Young,  Nancy  Coleman, 
Gene  Lockhart.  Larry  Simms,  Donald  Woods,  Grant 
Mitchell.  William  T.  Orr.  Anne  Revere,  Helene 
Thimig,  George  Lessey.  Charles  D.  Waldron,  Frank 
Reicher.  David  Clyde.  Mary  Thomas.  Credits:  Pro- 
duced by  Henry  Blanke.  Directed  by  Ir\-ing  Rapper. 
Screenplay  by  Lenore  Coffee.  Eased  upon  the  novel 
by  Stephen  Longstreet.  Director  of  photographv,  Sol 
Polito. 

Plot:  A  will  that  was  to  distribute  a  large 
fortune  has  been  contested  in  the  law  courts 
for  over  twenty-three  years.  Involved  in 
the  case  at  the  present  time  are  three  sisters 
and  a  young  man  who  wants  to  buy  their 
home  .  .  .  and  who  also  represents  the 
charitable  organization  that  was  to  get  ten 
per  cent  of  the  estate.  When  the  judge  in- 
quires why  the  litigants  haven't  tried  to  get 
together  on  a  settlement,  the  entire  story 
comes  out. 

Comment:  It  is  difficult  to  evaluate  "The 
Gay  Sisters,"  for  while  it  has  an  interesting 
story,  splendid  portrayals  and  fine  direction, 
the  picture  as  a  whole  seems  to  lack  qualities 
necessary  to  make  it  a  complete  success. 
This  evidently  is  due  to  the  fact  that  no 
sympathy-  whatever  is  aroused  for  Miss  Stan- 
wyck until  the  veo'  end;  hy  that  time  the 
spectator  is  so  annoj-ed  with  her  stubborn- 
ness he  finds  it  difficult  to  take  the  conversion. 
Yet,  with  the  marquee  strength  of  Barbara 
Stanwyck  and  George  Brent,  the  picture 
should  draw  well  in  most  situations.  2ili;s 
Stanwj-ck.  sharing  leading  honors  with 
George  Brent  and  Geraldine  Fitzgerald,  is 
excellent.  Especialh-  fine  supporting  perform- 
ances are  essayed  hy  Donald  Crisp,  Gig 
Young  and  Xancy  Coleman.  The  picture 
has  been  given  fine  production  values.  Dis- 
tribute heralds  printed  to  resemble  subpoenas, 
with  the  outside  reading  "You  are  herebj- 
summoned  to  witness  the  settlement  of  a 
legal  action  that  lasted  twenty-three  years  .  .  . 
at  the  Blank  Theatre.''  Tie-up  with  women's 
apparel  shops,  also  luggage  shops. 

Catchline:  Stephen  Longstreet's  amazing 
characters  come  to  life  in  this  strangely 
different,  alwaj-s  entertaining  drama. 


Wings  For  Tlie  Eagle 

Warner  Brothers    Comedy-Drama    84  mins. 
rXat'l  Release.  July  18) 

AUDIENCE  SLANT:  (Family)  Down- 
to-earth  every  day  story  of  America's  war 
effort  that  is  timely,  informative  and  very 
entertaining.  Hasn't  a  single  spy. 

BOX-OFFICE  SLANT:  Suitable  for 
every  member  of  the  family.  An  exploita- 
tion natural  that  with  correct  selling  should 
be  a  top  grosser. 

Cast:  Ann  Sheridan.  Dennis  il organ.  Jack  Carson. 
George  Tobias.  Russell  Arms.  Don  DeFore,  Tom 
Fadden.  John  Ridgelj-.  Frank  Wilcox.  George  Meeker, 
Fay  Helm.  Billy  Curtis.  Emory  Parnell.  Edgar  Dear- 
ing.  Credits:  Directed  by  Lloyd  Bacon.  Original 
screenplay  by  Byron  ilorgan  and  B.  H.  Orkow.  Ad- 
ditional dialogue  by  Richard  Macaulay.  Director  of 
photography.  Tony  Gaudio.   Produced  by  Robert  Lord. 

Plot:  There's  a  migration  of  men  to  the 
Lockheed  plant  for  defense  jobs.  Two  men 
who  knew  each  other,  get  jobs  there  and 
have  continual  spats  because  one  has  a  yen 
for  the  other's  wife,  when  the  couple  separate 
due  to  financial  problems.  At  the  plant  is 
a  supervisor,  who  has  neglected  to  get  his 
citizenship  papers  in  all  the  years  he's  been 
in  America.  In  spite  of  the  excellence  and 
importance  of  the  work  he's  doing,  he  loses 
his  job.  However,  when  Pearl  Harbor  is 
attacked  .  .  .  and  the  foreman  has  gotten 
the  required  papers  .  .  .  every  one  .gets  down 


to  the  serious  business  of  helping  Uncle  Sam. 

Comment:  This  is  one  of  the  first  pictures, 
about  the  war  effort,  that  doesn't  contain  a 
single  spy  or  any  sabotage  work.  It's  just  a 
real,  down-to-earth  everj-  day  stor-<-  that  is 
timely,  informative  and  verj-  entertaining, 
all  backgrounded  by  the  famous  Lockheed 
Airplane  plant.  Holds  the  interest  through- 
out, for  although  it's  an  authentic  picture 
of  the  doings  in  the  plant  and  the  conglom- 
eration of  men  that  go  to  make  up  its  per- 
sonnel, there's  enough  romance  and  comedy 
to  make  it  enjoyable  for  everj'  member  of 
the  famil}-.  This  makes  it  look  like  a  top 
grosser.  Ann  Sheridan,  Dennis  Morgan, 
Jack  Carson  and  Russell  Arms  are  all  ex- 
cellent. But  the  picture  really  belongs  to 
George  Tobias,  whose  portrayal  of  the  for- 
eign born  supervisor  will  find  manj-  a  re- 
sponsive chord  among  j'our  patrons.  Credit 
must  go  to  Director  Lloyd  Bacon  for  an  out- 
standing job  and  to  the  producer  for  a  top- 
notch  production.  This  is  an  exploitation 
natural,  so  get  behind  it  and  let  them  know 
that  this  is  an  authentic  picture  of  what 
America  s  airplane  factories  are  doing.  Co- 
operative ads  with  shops  .  .  .  Contact  Service 
Organizations,  schools  and  the  Chamber  of 
Commerce  and  get  them  to  help  you  put  over 
the  idea  that  everj-one  must  do  his  share. 

Catchline:  The  Cogs  in  the  Wheel  that 
will  crush  the  Axis. 


Spy  Ship 

Warner  Bros.  Drama  61  mins. 

AUDIENCE  SLANT:  (Adult)  Should 
satisfy  anyone  looking  for  a  sustained  thriller. 

BOX-OFFICE  SLANT:  Intended  as  the 
second  half  of  dual  bills,  it  will  adequately 
serve  its  purpose. 

Cast:  Craig  Stevens.  Irene  Manning,  Maris  Wrixon. 
Michael  Ames.  Peter  Whitney,  John  Maxwell.  William 
Forrest,  Roland  Drew,  George  Meeker.  George  Irving, 
Frank  Ferguson.  Olaf  Hytten.  Jack  Mower,  Keye 
Luke.  Credits:  Directed  by  B.  Reeves  Eason.  Screen- 
play bj-  Robert  E.  Kent  from  a  novel  by  George 
Dyer.     Director  of  photograph}-.  Harr>-  Neumann. 

Plot:  The  daughter  of  an  American  finan- 
cier joins  a  X'azi  spy  ring  for  the  thrill  and 
the  money  involved.  She  is  fronted  by  an 
.\merica  Above  All  organization,  which  in 
reality  is  composed  of  spies.  Through  her 
sister's  boy-friend,  an  American  newspaper- 
man, her  machinations  are  exposed,  but  not 
before  she  loses  her  life  and  the  man  she 
had  involved  kills  himself. 

Comment:  A  few  minutes  after  it  starts, 
the  end  of  this  picture  can  be  foretold.  How- 
ever, it  moves  along  swiftlv  enough  for  its 
61  minutes,  and  should  satisfy  anj'one  looking 
for  a  sustained  thriller.  Intended  as  the 
second  half  of  dual  bills,  it  will  adequately 
serve  this  purpose.  The  performances  of 
Craig  Stevens,  Irene  Manning  and  Maris 
Wrixon,  as  well  as  B.  Reeves  Eason's  direc- 
tion, are  satisfactory.  Being  a  spy  storj-, 
there's  little  chance  for  anj-  comedy.  Blow- 
ups of  newspaper  headlines  about  ship  sink- 
ings could  be  used  in  your  lobby. 

Catchline:  Join  this  exciting  hunt  for  a 
Xazi  spy  ring. 


Down  Texas  Way 

Monogram  Western  57  mins. 

AUDIENCE  SLANT:  (Family)  Has  nec- 
essary Western  ingredients. 

BOX-OFFICE  SLANT:  Okay  as  an  ac- 
tion-date booking. 

Cast:  '  ;  •-.  Tim  ilcC':-.  '  ^  Hatton, 
Luana  T.ve  O'Erier..  j.  Glenn 
Strange.  '  ods.  Tom  Lju  I  :  .  :  Moeh- 
ring.  Jack  Daley.  Silver.  Credits:  Directed  by  Howard 
Bretherton.  Original  screenplay  by  Jess  Bowers.  Di- 
rector of  photography,  Harry  Neiunann.  Produced  by 
Scott  R.  Dunlap. 

Plot:  A  gang  of  crooks  murder  a  wealthj' 
man.   A  woman  accomplice,  posing  as  the 
victim's  missing  wife,  arrives  in  town  to  es- 
( Coniinued  on  Page  63) 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


^arietp  Club  Mott^ 

lOUM  U.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  5 — Michigan 

Theatres  Working  on  War  Bond  Drive 
With  Ed  Beatty  as  State  Chairman 

With  clubrooms  closed  on  Sunday  and  Mon- 
day evenings,  small  parties  of  Barkers  have  been 
coming  up  almost  nightly  for  little  private 
parties  or  just  to  see  who's  around. 

Now  that  the  drive  for  Army  and  Navy  relief 
is  completed,  theatres  are  swinging  once  again 
into  the  Defense  Bond  and  Stamp  drive.  This 
is  being  organized  under  the  state  chairmanship 
of  Ed  Beatty,  president  of  Butterfield  Theatres, 
with  Edgar  E.  Kirchner,  who  had  capably 
managed  so  many  drives  and  other  events  for 
Variety  and  in  charge  locally  as  Wayne  County 
Chairman. 

One  of  the  things  Detroit  was  proudest  of  in 
the  Army  and  Navy  Relief  campaign  was  the 
voluntary  action  of  some  400  employes  of  film 
exchanges,  supply  houses,  and  film  carriers  to 
donate  one-tenth  of  a  full  week's  salary  to  the 
campaign.  This  went  for  everyone,  manager, 
and  office  boy  alike,  and  was  a  remarkable  tri- 
bute to  the  patriotic  unanimity  of  the  industry. 

John  E.  Flynn,  one-time  Chief  Barker  of  the 
Detroit  Tent,  came  back  to  town  Monday  for  a 
sales  conference,  and  had  a  luncheon  meeting 
at  the  Statler  well-attended  by  various  Detroit 
friends.  Another  visitor  at  the  club  this  week 
was  Governor  Murray  D.  Van  Wagoner. 

Tent  No.  6— Cleveland 

Club  Rooms  Moves  to  Larger  Quarters 
in  Hollenden  Hotel  Latter  Part  of 
Month 

Tent  No.  6,  located  in  the  AUerton  Hotel  for 
the  past  three  years,  will  move  into  new,  larger 
and  more  roomy  quarters  at  the  Hollenden 
Hotel  the  latter  part  of  June.  Chief  Barker 
Lester  Zucker  extends  an  invitation  to  visiting 
or  vacationing  Barkers  to  drop  in  while  in 
Cleveland. 

The  big  event  of  the  summer  season  will  be 


Meet  the  CUie^- 


Harry  G.  Ballance — Tent  No.  21 

Until  January  1,  1942,  he  was  First  Assistant  Chief 
Barker  of  Atlanta  Variety  Club  Tent  No.  21.  On  that 
day  when  most  of  us  were  trying  to  make  those  little 
imps  in  our  heads  stop  ham- 
mering away,  Harry  G.  Bal- 
lance became  Chief  Barker  of 
the  Tent  of  which  he  had  been 
a  member  since  its  organiza- 
tion. 

Perhaps  "G"  stands  for 
"Good"  on  school  reports 
cards,  but  the  letter  stands  for 
Greene  when  placed  between 
Harry  and  Ballance.  But  Harry 
isn't  "green"  as  far  as  the 
motion  picture  industry  is  con- 
cerned; he's  been  in  it  for  27 
years,  long  enough  to  learn 
all  of  its  strange,  but  neverthe- 
less fascinating,  tricks. 

For  16  years  he  was  asso- 
ciated with  Paramount.  Then,  in  1933,  he  joined  20th 
Century-Fox.  At  present  he  is  Southern  District  Man- 
ager for  that  company. 

A  little  over  three  years  ago  he  married  Martha 
Patricia  Wall.  They  have  two  children,  a  boy  and 
girl,  aged  two  years  and  nine  months,  respectively. 
Like  her  husband,  Mrs.  Ballance  likes  to  fly,  and  both 
hold  Government  flying  licenses.  Harry  owns  his  own 
plane  and  covers  most  of  his  territory  via  the  strato- 
sphere. 

If  you  think  his  job's  a  cinch,  just  try  selling  double 
features  where  single  bills  predominate. 

When  Harry  needs  a  laugh,  he  just  watches  his 
opposition.  Says  he:  "It's  the  most  amusing  thing  we 
do  down  here." 


Ifonor  Soil 

Barkers  Now  Serving  in  the  Military  Forces  of  the  U.  S. 


Albert,  Charles — Tent  No.  6 
Allen,  Thomas — Tent  No.  18 
Barnett,  Jack — Tent  No.  8 
Baumann,  Charles  S. — Tent  No.  18 
Bolton,  Clinton — Tent  No.  21 
Branerman,  Martin — Tent  No.  12 
Brock,  Max— Tent  No.  22 
Brown,  Maurice  R. — Tent  No.  19 
Burge,  Jas.  C. — Tent  No.  22 
Corker,  Newman — Tent  No.  21 
Crystal,  William— Tent  No.  12 
Deneau,  Sidney  G. — Tent  No.  9 
Dipson,  W. — ^Tent  No.  7 
Edwards.  Hudson — Tent  No.  21 
Erhlich,  Myron — Tent  No.  11 
Fagin,  Jno.  L. — Tent  No.  22 
Falis,  Simon — Tent  No.  21 
Fisher,  Robert — Tent  No.  5 
Fred,  Sylvan — Tent  No.  18 
Fulgham,  C.  O.— Tent  No.  22 
Gauss,  H.  Russ— Tent  No.  22 
Goldberg,  Irving — Tent  No.  5 
Goldsmith,  Jack  C— Tent  No.  21 
Goldstein,  Sidney — Tent  No.  19 
Grant,  Joseph  C. — Tent  No.  19 
Grant,  Morton  A. — Tent  No.  19 
Hildebrand,  Lloyd— Tent  No.  18 
Hook,  R.  E.— Tent  No.  21 
Hummell,  L.  A. — Tent  No.  12 
Jones,  P.  Proctor — Tent  No.  6 


Kaplan,  Lowell — Tent  No.  12 
King,  Jno.  J. — Tent  No.  22 
Koskie,  Arthur — Tent  No.  5 
Levy,  Leon — Tent  No.  13 
Loos,  Jay  0.— Tent  No.  18 
Lucas,  John  S. — Tent  No.  21 
MacKaig,  Kenneth — Tent  No.  25 
McCormick,  Stephen — Tent  No.  11 
Miller,  Barney — Tent  No.  16 
Miller,  Thomas  T. — Tent  No.  21 
Minsky,  Joseph — Tent  No.  6 
Munger,  Collett  H.— Tent  No.  21 
Peek,  J.  Eldon— Tent  No.  22 
Ross,  Barney  J. — Tent  No.  24 
Sapperstein,  Fred — Tent  No.  19 
Schiffren,  Harry — Tent  No.  16 
Shafton,  Edward — Tent  No.  16 
Shriner,  Jack — Tent  No.  8 
Silverberg,  Willard  I. — Tent  No.  19 
Smith,  John  R.— Tent  No.  18 
Stebbens,  Jack — Tent  No.  5 
Stern,  Theodore — Tent  No.  19 
Storey,  Fred  G. — Tent  No.  21 
Sykes,  Hugh  F.— Tent  No.  24 
Tauber,  Ray — Tent  No.  25 
Tharpe,  Mack — Tent  No.  21 
Thedford,  Wilson— Tent  No.  22 
Whitney,  Alson — ^Tent  No.  5 
Yeager,  Sol  N. — Tent  No.  16 
Yellen,  S.— Tent  No.  7 


the  annual  golf  tournament  to  be  held  at  Beech- 
mont  Country  Club  on  June  6th.  The  committee 
in  charge,  Bernie  Kranz,  Jack  Shulman,  Joe 
Lissauer  and  Harry  Goldstein,  report  that 
enough  prizes  have  been  promoted  to  award  one 
to  each  entrant.  That's  golfing  news  .  .  .  when 
no  one  loses  ! 

The  Variety  Post  sold  over  $175,000  in  War 
Bonds  and  Stamps  during  the  six  days  they 
handled  the  Taylor  store  window  headquarters. 
This  is  the  second  highest  amount  sold  at  this 
center  in  one  week  since  its  opening  the  first  of 
the  year.  Success  of  the  sale  was  largely  due 
to  the  efforts  of  Commander  Edwin  Bergman, 
20th-Fox,  and  finance  officer,  Harry  Goldstein, 
Paramount  district  manager. 


Tent  No.  11— Washington 

Barkers  Rudy  Berger  and  John  Allen 
Kings  for  the  Night  at  Exchange  Night 
Set  for  June  ISth 

Members  of  the  local  tent  are  invited  to  the 
second  big  Exchange  Night  which  will  be  held 
at  the  Clubrooms  on  June  15th  at  9:00  P.M. 
The  afTair  will  be  sponsored  by  the  MGM  Ex- 
change and  District  Manager  Rudy  Berger  and 
Branch  Manager  John  Allen  will  be  the  Kings 
for  a  Night.  An  array  of  talent  and  entertain- 
ment is  being  lined  up  and  the  affair  promises 
to  be  a  memorable  one. 

Congratulations  are  in  order  for  Barker  Jack 
Fruchtman  whose  wife  presented  him  with  a 
baby  daughter. 

Sidney  Lust,  head  of  the  theatre  chain  bearing 
his  name  and  a  former  chief  barker,  has  been 
honored  for  his  grand  work  as  chairman  of  the 
Maryland  group  aiding  the  sale  of  War  Bonds 
and  Stamps  and  for  the  Army-Navy  relief  work 
in    the    Maryland    Theatres.     In  Washington 


Barkers  Carter  Barron  and  John  Payette  are 
co-chairmen  of  the  War  Stamps  Committee  for 
Theatres.  The  theatremen  have  set  up  a  large 
committee,  including  practically  every  barker 
and  big  things  are  expected  in  the  coming 
months. 


Tent  No.  13— Philadelphia 

Ladies'  Auxiliary  Resumes  Sunday  En- 
tertainment for  Boys  in  Service;  Post 
Decorates  Grave  of  John  Monroe 

The  Ladies'  Auxiliary  resumed  their  Sunday 
afternoon  parties  for  the  Soldiers,  Sailors,  and 
Marines,  with  125  Service  men  in  attendance. 
The  boys  were  entertained  with  a  stage  show, 
followed  by  a  preview  and  dancing,  after  which 
refreshments  were  served.  The  preview  was 
repeated  Sunday  evening  for  the  Barkers  and 
their  ladies. 

The  newly-formed  Variety  Club  American 
Legion  Post  has  scheduled  a  meeting  for  this 
Monday  evening.  On  Memorial  Day,  a  delega- 
tion from  the  Post  decorated  the  grave  of  the 
late  Barker  John  I.  Monroe. 

Gin  Rummy  still  holds  sway  on  Tuesday 
nights,  with  a  $5.00  door  prize  being  given  away 
at  midnight. 

Barker  Oscar  Neufeld,  who  is  in  charge  of 
the  "Miss  Philadelphia"  contest,  in  preparation 
for  the  "Miss  America"  contest  at  Atlantic  City, 
reports  a  large  number  of  entries  for  his  first 
elimination  contest  to  be  held  in  the  Clubrooms 
Wednesday  evening. 

The  Ladies'  Auxiliary  are  having  a  luncheon 
in  the  Clubrooms  Friday  at  noon,  followed  by 
a  short  business  session. 

Guests  this  week  included  Major  W.  W. 
{Continued  on  Page  36) 


June  6,  1942 


S  H  O  W      E  X  •  S    TRADE    R  E  \^  I  E  ^V 


Fa(]c  15 


Wide  Variety  of  Features  On  Tap  for  Summer 

Here  Are  Pictures  That  Will  Be  Ready  for  Hot-Weather  Period/  Selling  Angles  Are 
Plentiful — Try  Those  Suggested  By  Stills  and  Exploitation  Tips  on  These  Pages 


Here's  one  for  fancy  scarfs  from  "Across  the 
Pacific"  (Warner  Bros.). 

ACROSS  THE  PACIFIC  (Drama)  Di- 
rected by  John  Huston.  Principal  players: 
Humphrey  Bogart,  Mary  Astor,  Sydney 
Greenstreet,  Charles  Halton,  Sen  Yung, 
Roland  Got,  Frank  Wilcox,  Roland  Drew. 
Story:  Bogart  as  the  American  who  gets 
into  the  midst  of  a  group  of  Japanese  spies 
aboard  a  ship  bound  for  Colon.  There  is 
a  romance,  with  Mary  Astor  as  the  woman 
whom  Bogart  loves  but  who  seems  sus- 
piciously involved  with  the  mysterious 
Doctor  who  offers  Bogart  monc-  for  in- 
formation about  military  installations  at 
the  Panama  Canal.  In  a  general  fight  that 
takes  place  at  a  plantation  owned  by  Mary 
Astor's  father,  Bogart  bests  the  spy  ring 
and  escapes  after  destroying  an  enemy 
plane. 


A-HAUNTING  WE  WILL  GO  (Com- 
edy) Directed  by  Alfred  Werker.  Prin- 
cipal players:  Stan  Laurel,  Oliver  Hardy, 
Sheila  Ryan,  John  Shelton,  Edward  Gar- 
gan. 

Story:  Laurel  and  Hardy  hear  of  an  op- 
portunity to  obtain  a  free  train  ride  and 
on  inquiry  find  the  job  is  to  accompanj^  a 


For  any  store  "This  way  ladies  and  gents  to  the 

finest  bargains  in   ."  From  "A  Haunting 

We  Will  Go"  (20th-Fox). 

cofiin  bearing  a  corpse  on  the  train. 
Aboard  is  a  magician  and  his  troupe. 
These  set  the  scene  for  adventures  which 
culminate  when  the  magician  finds  the 
body  of  a  man  shot  dead  in  the  "famous 
Egyptian  mummy  case"  which  is  an  im- 
portant part  of  the  conjurer's  show. 


ATLANTIC  CONVOY  (Drama)  Pro- 
duced by  Colbert  Clark.  Directed  by  Lew 
Landers.  Original  screenplay  by  Robert 
Lee  Johnson.    Principal    players:  Bruce 


Bennett,  Virginia  Field,  John  Beal,  Clif- 
ford Severn,  Larry  Parks. 
Story:  Information  leaks  about  convoyed 
ships  is  causing  concern  to  the  commander 
of  the  Marine  Flying  patrol  in  Iceland. 
Suspicion  points  to  a  man  employed  in 
the  weather  department  who  is  proven  to 
have  been  an  ousted  Alarine  flyer.  In  es- 
caping the  latter  is  forced  to  accompany 
an  enemy  agent  to  a  rendezvous  with  a 
submarine,  loaded  with  dynamite  and  he 
is  assigned  the  duty  of  arranging  its  col- 
lision, through  remote  radio  control,  with 
a  U.  S.  ship.  He  manages  to  inform  the 
American  commander  and  clears  himself 
of  previous  charges. 


For  cosmetics,  tooth  paste,  or  hair  lotions.  From 
"Atlantic  Convoy"  (Col.). 

"^wman^^Rinders 
For  Summer  Selling 

i 

SCREEN  SHOWMANSHIP:  Remem 
ber  your  screen  is  your  very  best  medium 
of  patron  contact.  When  you  have  an 
outstanding  picture  coming  why  not  pull 
some  special  stunt  to  make  the  showing  of 
the  trailer  impressive?  One  chap  got  the 
desired  effect  by  sitting  in  the  balcony 
and  running  a  flashlight  around  the  screen 
during  the  exhibition  of  the  trailer  on  a 
mystery  picture.  Others  are  as  easy  to 
conceive  and  execute. 


WOMEN'S  PAGE:  There  is  so  much 
interest  in  nutrition  right  now  that  news-i 
papers  should  be  a  pushover  for  a  low  cosi 
loking  recipe  contest. 


i 


MARTIAL  SPIRIT:  Get  the  co-opera- 
tion of  recruiting  officers  for  a  display  of 
military  equipment  to  be  placed  in  the 
lobby  to  advertise  your  next  patriotic  pic- 
ture. In  return  you  can  plug  enlistments 
from  the  screen  and  stage  and  let  the  re- 
cruiting officials  use  a  desk  in  the  lobby  to 
accept  applications. 


1 


DANCE  PARTY:  You  can  get  a  lot 
of  attention  to  the  next  big  musical  pro- 
duction by  putting  on  an  "after  the  show" 
dance  in  the  lobby.  It  also  makes  a  good 
advance  plug  if  you  use  nothing  but  rec 
ords  from  the  coming  production. 


The  local  bank  should  give  this  prominence. 
"Blondie  For  Victory"  'Col.). 

BLONDIE  FOR  VICTORY  (Comedy) 
Produced  by  Robert  Sparks.  Directed  by 
Frank  Strayer.  Principal  players:  Penny 
Singleton,  Arthur  Lake,  Larry  Simms, 
Danny  Mummert,  Jonathan  Hale. 
Story:  Blondie  has  started  a  new  women's 
war  oreanization.  Their  activities  are 
playing  the  deuce  with  the  home  life  of 
the  menfolks  who  decide  to  have  Dag- 
wood  borrow  a  uniform  and  pose  as  go- 
ing into  the  service.  The  man  who  owns 
the  uniform  is  called  to  his  regiment  and 
the  consequent  chase  of  Dagwood  as  a 
deserter  bring  about  the  disbanding  of 
the  women's  organization. 


BEYOND    THE    BLUE  HORIZON 

(Drama)  (In  Technicolor)  Associate  pro- 
ducer. Monta  Bell.  Directed  by  Alfred 
Santell.  Principal  players:  Dorothy  La- 
mour,  Richard  Denning,  Jack  Haley, 
Helen  Gilbert,  Walter  Abel,  Patricia  Mor- 
ison,  Abner  Biberman,  Elizabeth  Patter- 
son. 

Story:  Dorothy  Lamour  back  in  a  sarong 
as  a  white  girl  found  in  the  jungle — a 
playful  ape  and  a  ferocious  tiger  are  her 
pets.  Richard  Denning  appears  as  the 
hero  in  lion  skin  garb,  and  Patricia  Mor- 
ison  plays  the  "other  woman." 


Sporting  goods  stores  for  hunting  equipment  from 
"Beyond  the  Blue  Horizon"  (Para.). 

THE  BIG  SHOT  (Dramat  Directed  by 
Lewis  Seller.  Principal  players:  Hum- 
phrey Bogart,  Irene  Manning,  Richard 
Travis,  Susan  Peters,  Stanley  Ridges, 
Minor  Watson,  Chick  Chandler,  Joseph 
Downing,  Howard  da  Silva,  Murry  Alper, 
Roland  Drew. 

Story:  Bogart  plays  the  part  of  a  crook 
whose    record    makes    life  imprisonment 
mandatory  if  he  is  again  convicted  of  a 
(Continued  on  Next  Page) 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


'Wese  Ideas  Mfill  He^PlPI 
Keep  Summer  Grosses  Up 

tLAUoii   iLEUTHS:  A  contest 
I  tickets  to  patrons  who  tabulat 
eatest   number  of   '  ■■  '■  n 
medy  hit  always  a| 
le  prizes  can  be  i  . 

lobby  and  stage  mention. 

■  youth  contest     ihc  demist 
^B>ur  town  will  willingly  officiate  at  a  cor 
Hest  to  find  the  youngBter  with  the  be* 
cared-for  teeth.  The  activity  will  get  «u( 

Bort  of  thr  .  omnninif V  health  office  loo 


f 


GOLD  STAR  MOTHERS    Now  tl 
President  Roosevelt  has  approved  recO( 
iiition  of  Gold  Star  Mothers  you  »houi 

Kable  to  get  a  lot  of  co-operation 
e  newspaper  editor  or  radio  station 
;er  for  a  theatre  party  arranged  fi 
entertainment  of  all  Gold  Star  Mothers 
rour  vicinity. 


r 


POOCH    PARADE:   A   best  dres* 

J>g  contest  is  good  for  a  lot  of  spa.  .■ 
^pers  and  will  get  almost  evei 
vn  outfitting  his  pooch  for  a  i 
theatre  where  the  judging  is  to  taki 
ice.  Prizes  can  be  promoted  from  store 
ealing  in  dog  collars,  harnesses,  etc. 

■  beautician  CO-OP:  The  beau« 
^Brlors — or  perhaps  one  large  establish 
^■cnt — would  co-operate  on  a  "Hair  Styl 
^B)ow'°  that  should  get  a  lot  of  wome 
^Btronage. 

HALL  OF  FAME;  How  about  settin 
yip  a  "Patriotic    Hall   of   Fame"  in  th 
Kbby?    Use  photos  of  local  personag* 
Plrho  are  contributing  time  and  effort  t 
the  Government's  war  program.   You  ca 
have  a  department  of  local  heroes  usin 
photos  of  the  men  who  are  fighting  over 
seas  as  a  highlight.    It  should  get  a  lot  of 
tention. 


|pe 


THE    FEMININE    TOUCH:  Froi 
what  the  papers  tell  us  the  girls  are  doing 
an  excellent  job  in  industry.    Why  not 
n  a  "Working  Girls"  Popularity"  Coi 
t?    It  should  go  over  big. 


r 


FAMILY  TRADE:  If  yours  is  one  oi 
the  theatres  that  are  having  a  hard  time 
getting  the  rural  business  why  not  ar 
range  for  a  full  week  during  which  specii 
ices  would  prevail  for  families.  Voti 
uld  build  up  attention  by  offering  prizes 
'promoted  from  mer  h mi^  i  '  n  'he  largest^ 
family,  etc 


^pr 

fai 

I 

W  I 


I 

■•IT" 

ot 

I 

ne 

'4 

oa^ 
:es 
J^e^jj 


CONVENTIONS:  You  might  be 
to  get  a  lot  of  extra  business  this  sum- 
mer by  contacting  the  heads  of  the  locals 
Chamber  of  Commerce  for  the  names 
the  leaders  of  organizations  who  arc 
^old  conventions  in  your  town.   A  lette 

itnut  the  accommodations  and  shows 
|r  ure  might  result  in  block  sale 


crime.  Desperate  for  money,  he  joins  a 
plot  to  commit  a  robbery.  Bogart  is  sent 
back  to  jail  for  life,  but  escapes,  a  guard 
having  been  killed  during  the  "break." 
Bogart  returns  when  he  learns  that  an  in- 
nocent man  is  being  charged  with  the 
killing  of  a  prison  guard. 


Silver  service  and  tray  for  jewelers'  tie-ups  from 
"Big  Shot"  (W.B.). 

THE  CONSTANT  NYMPH  (Drama) 
Produced  by  Henry  Blanke.  Directed  by 
Edmund  Goulding.  Principal  players: 
Charles  Beyer,  Joan  Fontaine,  Brenda 
Marshall,  Alexis  Smith,  Charles  Coburn, 
Dame  May  Whitty,  Jean  Muir,  Peter 
Lorre,  Montagu  Love,  Eduardo  Ciannelli, 
Joyce  Reynolds. 

Story:  A  swiss  chalet  is  the  home  of  a  tal- 
ented musician  and  his  four  untamed  and 
unconventional  daughters.  Their  best 
friend  is  a  composer  who  has  always  been 
on  the  fringe  of  success.  One  of  the  girls 
is  in  love  with  him  but  he,  after  the  death 
of  their  father,  marries  an  English  lady. 
\\'hen  the  girl  takes  sick  at  school  she  is 
welcomed  to  his  new  home  where  he 
awakens  to  the  love  he  holds  for  her.  Be- 
tween them  they  renew  his  lost  interest 
in  music  and  he  composes  a  selection  of 
great  promise.  On  the  eve  of  its  presenta- 
tion his  wife  becomes  g.ware  of  his  love 
for  the  other  girl  and  releases  him  but 
when  he  returns  home  he  finds  that  his 
heart  mate  is  dead. 


Milliners  should  go  for  this  on  "Constant 
Nymph"  (Warner  Bros.)  on  the  line  of  "A 
new  hat  always  entrances." 

THE  DEVIL  WITH  HITLER  (Com- 
edy) Presented  by  Hal  Roach.  Produced 
by  Glenn  Tryon.  Directed  by  Gordon 
Douglas.  Principal  players:  Alan  Mow- 
bray, Bobby  Watson,  George  E.  Stone, 
Joe  Devlin,  Marjorie  Woodworth,  Doug- 
las Fowley,  Herman  Bing,  Sig  Arno. 
Story:  The  Board  of  Directors  of  Hell  are 
figuring  on  displacing  Satan  and  getting 
Hitler  to  take  his  place.  The  Devil  asks 
for  48  hours  in  which  to  prove  that  Hit- 
ler is  a  softie  and  he  uses  his  magic  to 
place  himself  as  Hitler's  valet.  Hitler  is 
being  visited  by  Benito  Mussolini  and 
Suki  Yaki,  Japanese  envoy,  and  they  are 
about  to  execute  a  girl  and  an  insurance 
salesman.  It  develops  that  the  three  have 


Excellent  for  a  photographer  on  the  angle  "Don't 
shoot.  Let  us  shoot — your  picture  at  bargain 
prices."    It's  from  "Devil  With  Hitler"  (U.A.). 

each  purchased  insurance  on  each  other 
with  the  result  that  all  three  have  to  sleep 
together  to  insure  their  own  safety. 

DR.  BROADWAY  (Comedy  -  Drama) 
Produced  by  Sol  C.  Siegel.  Directed  by 
Anton  Mann.  Principal  players:  Mac- 
donald  Carey,  Jean  Phillips,  J.  Carrol 
Naish,  Edouardo  Ciannelli,  Richard  Lane, 
Joan  Woodbury,  Warren  Hymer. 
Story:  A  physician  who  knows  Broadway 
and  all  its  byways  like  a  book,  is  asked 
b}-  a  man  he  had  sent  to  prison  and  who 
is  dying,  to  locate  a  daughter  who  has 


For  any  drug,  candy,  dress,  etc.,  window — "Your 
heart  says  give  her  (candy,  dress,  etc.).  It's 
from  "Dr.  Broadway"  (Para.). 

no  knowledge  that  her  father  is  a  criminal. 
The  doc  finds  this  an  exciting  job,  since 
there  are  others  who  think  they  have 
claims  on  the  fortune,  and  it  takes  the  best 
efforts  of  doc's  pals  to  block  their  plans. 

DRUMS  OF  THE  CONGO  (Drama) 
Associate  producer,  Henry  MacRae.  Di- 
rected by  Christy  Cabanne.  Principal 
players:  Ona  Munson,  Stuart  Erwin, 
Peggy  Moran,  Don  Terry,  Richard  Lane, 
Jules  Bledsoe. 

Story:    The    United    States  Intelligence 


Sporting  Goods  or  dealers  In  firearms  will  display 
this  one  from  "Drums  of  the  Congo"  (Univ.). 


June  6,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  17 


Service  sends  a  representative  to  nego- 
tiate for  a  supply  of  valuable  mineral  from 
a  band  of  natives  in  South  Africa.  En 
route  he  becomes  enamored  of  a  woman 
in  the  pay  of  foreign  agents  seeking  the 
same  material.  When  he  meets  the  daugh- 
ter of  the  discoverer,  jealousy  gets  in  its 
work  on  the  two  women.  With  the  aid 
of  the  discoverer's  daughter  and  her  loyal 
helper  the  valuable  deposit  is  contracted 
for  the  United  States. 


For  any  store  on  the  angle  "You'll  go  up  in  the 
air  about  our  bargains."  "Eagle  Squadron" 
(Univ.). 

EAGLE  SQUADRON  (War  Drama) 
Produced  by  Walter  Wanger.  Directed 
by  Arthur  Lubin.  Principal  players: 
Robert  Stack,  Diana  Barrymore,  John 
Loder,  Jon  Hall,  Nigel  Bruce,  Leif  Erick- 
son,  Evelyn  Ankers,  Eddie  Albert,  Edgar 
Barrier,  Tom  Stevenson,  Ben  Erway, 
Gavin  Muir. 

Story:  The  heroic  adventures  of  a  group  of 
Americans  who  joined  the  British  air  force 
before  America's  entry  into  the  war.  They 
are  assigned  to  the  Eagle  Squadron.  One 
of  the  group  falls  in  love  with  the  com- 
mander's young  cousin,  a  WAAF  member 
assigned  to  radio  operations  on  the  Eagle 
field.  A  new  type  of  German  plane  is 
wanted  for  inspection,  and  the  Americans 
are  assigned  to  a  Commando  raid  to  ac- 
complish the  daring  fete  of  stealing  one  of 
the  planes  from  a  field  in  occupied  France. 


This  will  help  a  jeweler  sell  costume  pins.  It's 
from  "Escape  From  Crime"  (W.B.). 

ESCAPE  FROM  CRIME  (Drama)  Di- 
rected by  D.  Ross  Lederman.  Principal 
players:  Richard  Travis,  Julie  Bishop, 
Jackie  C.  Gleason,  Frank  Wilcox,  Rex  Wil- 
liams, Wade  Boteler,  Charles  Wilson,  Paul 
Fix. 

Story  A  gang  and  prison  story  about  a 
man  who,  though  falsely  accused,  bears 
the  criminal  mark.  He  has  learned  pho- 
tography while  in  prison  and  his  quick- 
wit  in  photographing  a  hold-up  lands  him 
a  newspaper  job — which  lasts  until  he  is 
assigned  to  photograph  an  ex-pal  being 
executed  for  a  murder.  The  job  is  in  vi- 
olation of  the  law,  and  the  man  is  about 
to  be  put  into  jail  again,  when  he  has  the 


For  any  wide  awake  merchant  on  the  angle  "You 
don't  need  a  'swami'  to  wise  you  up  to  the 

bargains  that  are  always  waiting  at  ." 

From  "Falcon  Takes  Over"  (RKO). 

opportunity  to  lead  police  to  a  gang  hang- 
out, and  thus  win  a  pardon. 


THE  FALCON  TAKES  OVER  (Mys- 
tery') Produced  by  Howard  Benedict.  Di- 
rected by  Irving  Reis.  Principal  players: 
George  Sanders,  Lynn  Bari,  James 
Gleason,  Allen  Jenkins,  Helen  Gilbert, 
Ward  Bond,  Edward  Gargan,  Ann  Re- 
vere. 

Story:  A  fearsome  giant  of  a  man  embarks 
on  a  career  of  neck  breaking.  The  Falcon 
has  the  number  of  the  huge  killer  who  is 
always  a  menace  to  his  terror-stricken 
stooge.  His  adventures  lead  him  into 
pleasant  association  with  a  girl  reporter 
and  some  torrid  moments  with  the  woman 
in  the  case  before  the  surprise  ending. 


For  any  of  the  many  stores  that  sell  airplane  plans 
and  parts.  From  "Flight  Lieutenant"  (Col.). 

FLIGHT  LIEUTENANT  (Drama)  Pro- 
duced by  B.  P.  Schulberg.  Directed  by 
Sidney  Salkow.  Principal  players:  Pat 
O'Brien,  Glenn  Ford,  Evelyn  Keyes,  Jona- 
than Hale,  Minor  Watson,  Frank  Puglia, 
Edward  Pawley. 

Story:  A  former  world  war  pilot  goes  on 

{Continued  on  Next  Page) 


bnts  to  Remembei^^P 
You  Plan  Campaigns 


RACK  'EM  UP:  Now  that  bicycles  arc 
oming  back  into  public  favor  you  ought 
:o  be  able  to  get  over  any  city  restrictions 
that  now  exist  about  sidewalk  display  by 
petitioning  the  officials  for  permission  to 
t  up  a  bicycle  rack  at  the  curb.  Get  a 
big  one  while  you  are  about  it  and  leave 
ace  at  the  top  for  a  good  sized  message 
on  ciirrtn'       ri  coming  attractions. 


SHUTTER-BUGS;  The  local  paper 
(vill  be  a  pushover  for  a  camera  contest 
where  the  local  lens  fans  go  after  unusual 
pictures  of  people  purchasing  War  Bonds 
and  Stamps.  Offer  theatre  tickets  as 
prizes. 


PAJAMA  PARADE;  Perhaps  you 
could  interest  your  big  store  in  loaning 
the  garments  for  a  "Pajama  Parade"  or 
'Slacks  Parade.  '  If  you  get  some  good 
looking  models  your  cashier  will  be  too 
busy  to  read  the  latest  installment  of  that 
vi  1  on  the  ni^ht  that  you  pull  it  oj 


I 


LVER  LINING  STUNT;  Now  thl 
here  is  so  much  secrecy  about  weather 
redictions  a  lot  of  attention  can  be  stirr 
iip  for  a  coming  attraction  by  advertis 
in  advance  that  you  will  allow  free 
mission  to  the  first  2^5  ladies  approaching 
iie  box-office  after  rain  starts  to  fall  dur- 
ng  the  engagement  of  a  certain  picture 


re^ 

i 


EARLY  BIRD  BENCHES;  Borrowj 
couple  of  park  benches  and  arrange 
set  them  on  the  sidewalk  in  front  of 
theatre,  or  if  city  regulations  forbid, 
them  in  the  lobby  with  signs  to  the  eS< 
that  they  are  reserved  for  those  who  will 
be  on  hand  early  to  get  tickets  to  m 
 .  Call  them  "early  bird"  bench 


I 


Good   for  any  window.    Use  the   line — "Don't 

squabble  about  it!  We  always  have  the  best  ." 

From  "Friendly  Enemies"  (U.A.). 


BIG  SALE  DAY  J  Try  to  obtain 
cooperation  of  merchants  on  a  group 
(prizes  to  be  awarded  to  several  of  the 
[ladies  attending  the  theatre  on  some 
|when  the  merchants  are  holding  a  saH 
such  as  dollar  day — and  want  the  ladies 
[to  shop  early.  You  give  the  prizes  to  the 
Ifirst  tickets  sold— or  to  every  7th,  or  10th 
'ticket  sold.  Suit  yourself  as  to  how 
done  but  you  can  get  some  extra  attej 
k  ance  by  doint;  it 

"    PUNCTUALITY  PRIZES: 
dustry  working  at  extra  shifts  throu 
out   the    nation,    tie-ups    that  guaran 
space  at  the  time  clocks  of  business 
Itablishments  is  particularly  good.  Fig 
)ut  some  basis  on  which  employes  will 
rewarded  for  punctuality — or  set  up  si 
jarticular   minute   of  some    day  of 
»eek  when  the  employe  or  employes  ring- 
in  between  those  minutes  will  be  re- 
garded with  passes.    It'll  help  the  em- 
jloyer  and  give  your  theatre  some 
cellent  advertising  spa 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


Win  PiMic  '6.  Go4^ldeHxx^ 

COUNSELS  BARNEY  BALABAN 

President,  Paramount  Pictures 


While  there  has  been,  and  still  is,  a  demand  for 
"escapist"  entertainment,  I  have  recently  observed  that 
the  public  has  been  willing  to  accept  more  serious 
efforts  provided  the  picture  was  well  produced  and 
directed. 

The  exhibitor  can  best  win  the  confidence  of  the 
Barney  Balaban         public  by  maintaining  personal  contact  with  his  patrons 
and   by   participating  in   all   worthwhile   endeavors  of 
his  community.    He  should  conduct  his  theatre  so  as  to  bring  credit  to  the 
entire  industry,  because  to  those  people  who  attend  his  theatre,  the  exhibitor 
is  their  only  contact  with,  and  is  a  symbol  of,  the  motion  picture  industry. 


the  bottle  with  the  result  that  his  plane 
crashes  and  his  co-pilot  is  killed.  He  goes 
to  South  America  and,  while  continuing 
his  boozing,  manages  to  allow  his  son  to 
complete  an  education  in  aviation.  When 
war  breaks  out  he  enlists  as  a  private  on 
a  field  where  his  son  is  assigned  to  test 
an  imperfect  machine.  He  knocks  out  his 
boy,  takes  the  controls  and,  while  crash- 
ing to  his  death,  radios  information  about 
the  machine's  defects. 


FRIENDLY  ENEMIES  (Comedy- 
Drama)  Produced  by  Edward  Small.  Di- 
rected b}-  Allan  Dwan.  Principal  players: 
Charles  Winning  er,  Charles  Ruggles, 
James  Craig,  Nancy  Kelly,  Otto  Kruger, 
Ilka  Gruning,  Addison  Richards. 
Story:  Back  in  the  days  of  World  War  1 
two  Americans  of  German  extraction  are 
continualh"  arguing,  one  for  his  adopted 
country  and  the  other  for  the  land  of  his 
birth.  The  latter  makes  a  contribution  to 
a  supposed  German-American  Fund  only 
to  find  that  it  has  been  used  to  blow  up 
the  ship  on  which  his  son  was  sailing  for 
France. 


A  natural  for  milliner's — contrasting  three  hats — ' 
from  "Gay  Sisters"  (W.B.). 

THE  GAY  SISTERS  (Drama)  Directed 
by  Irving  Rapper.  Principal  players:  Bar- 
bara Stanwyck,  George  Brent,  Geraldine 
Fitzgerald,  Donald  Crisp,  Gig  Young, 
Nancy  Colman,  Gene  Lockhart,  Larry 
Sims,  Donald  Woods. 

Story:  Adapted  from  the  novel  by  Stephen 
Longstreet,  the  story  opens  in  1915,  after 
the  sinking  of  the  Lusitania,  and  involves 
three  sisters  whose  inheritance  is  tied  up 
in  the  courts  for  years.  These  involve- 
ments culminate  when,  in  1941.  the  case 
again  comes  into  court.  It  transpires  that 
a  man  accused  by  the  sisters  of  plotting 
against  them,  is  actually  the  husband  of 
one  isf  the  sisters — who  married  to  re- 
ceive an  additional  inheritance,  and  de- 
parted from  her  husband.  Threats  to  ex- 
pose this  ultimately  reunite  the  husband 
and  wife  with  their  young  son. 


For  a  window  displaying  hair  lotions  from  "Grand 
Central  Murder"  (MGM). 


GRAND  CENTRAL  MURDER  (Mys- 
tery) Produced  by  B.  F.  Zeldman.  Di- 
rected by  S.  Sylvan  Simon.  Principal 
players:  Van  Hefiin,  Patricia  Dane,  Ce- 
cilia Parker,  Virginia  Grey,  Samuel  S. 
Hinds,  Sam  Levene,  Connie  Gilchrist. 
Story:  A  prominent  actress,  famed  for  her 
pronounced  "gold  digging"  proclivities  and 
the  fact  that  she  carried  a  million  dollars 
on  her  person,  is  found  murdered  in  a 
private  car.  It  becomes  known  that  her 
demise  occurred  immediately  prior  to  her 
intended  marriage  to  a  wealthy  man.  Sev- 
eral people  are  suspected  of  the  crime  and 
each  attempt  the  involvement  of  the 
others.  A  private  detective  and  his  wife  are 
among  the  suspects  and  he  manages  to 
find  the  murderer. 


Opticians  will  welcome  this  on  the  angle  "Let 
us  keep  your  eyes  young."  It's  from  "The  Great 
Man's  Lady"  (Para.). 

THE  GREAT  MAN'S  LADY  (Drama) 
Produced  and  directed  by  William  A. 
Wellman.  Principal  players:  Barbara 
Stanwyck,  Joel  McCrea,  Brian  Donlevy, 
Katherine  Stevens,  Thurston  Hall,  Lloyd 
Corrigan,  Lillian  Yarbo,  Damian  Yarbo. 
Story:  Barbara  Stanwyck  in  a  role  in 
which  she  runs  the  gamut  of  emotional 
acting  from  the  ages  of  16  to  100.  It  shows 


Joel  McCrea  in  another  frontier  role,  and 
the  play  deals  with  the  unsung  part  a 
woman  plays  in  helping  her  man  achieve 
greatness  in  the  Early  West. 


HENRY  AND  DIZZY  (Comedv)  Pro- 
duced by  Sol  C.  Siegal.  Directed  by  Hugh 
Bennett.  Principal  players:  Jimmy  Lydon, 
Mary  Anderson,  Charles  Smith,  John 
Litel,  Olive  Blakeney,  Eleanor  Counts, 
Maude  Eburne,  Vaughan  Glaser,  Shirley 
Coates. 

Story:  Second  in  the  "Henry  and  Dizzy" 
series  based  on  the  character  "Henry  Al- 
drich"  of  radio  fame  and  popularity,  this 
shows  Henry  trying  to  become  a  sales- 
man under  the  inspiration  of  a  girl. 


Lavelliere,  ring,  bracelet  for  jeweler  tie-ups  from 
"Henry  and  Dizzy"  (Para.). 


FTii 

P  Of 


Little  Ideas  Like  These 
Often  Bring  Big  Results 


^ORD  GAME:  How  long  since 
planted  a  contest  with  the  newspaper 
the  once  popular  angle  of  how  many  won 
their  readers  can  form  out  of  the  title 
of  a  coming  picture  attraction?  The  co 
test  always  got  a  lot  of  response  and 
it  hasn't  been  worked  recently  why  n 
give  it  a  whirl? 


Ue 


I 


I 


CO-OP  DISPLAYS:  Pick  out  A« 
locations  where  pin-ball  games  are  in 
evidence  and  see  U  you  can  get  advertis- 
ing for  your  weekly  attractions  by  tying 
in  with  the  proprietor  on  issuing  a  pass 
to  the  high-scorer  each  week.  Plenty  of 
these  places  have  a  very  high  grade  of 
patronage  and  one  pass  is  a  cheap  price 
to  pay  for  the  location. 


i 

TIME  CLOCK  IDEA:  A  time  dock] 
in  the  lobby  with  regular  time  cards  oni 
which  appears  advertising  for  a  coming; 
attraction  to  be  passed  to  patrons  with' 
the  request  that  they  ring  the  clock  and 
come  in  some  later  day  to  see  if  theirs 
is  one  of  the  cards  selected  for  prizes  to 
be  awarded  to  those  ringing  at  the  lucky 
moment  or  moments,  is  an  unusual  fine 
advance  stunt. 


i 


BILLIARD  CHAMPS:  Billiard  and 
pool  parlors  always  have  a  good  sized 
assembly  of  the  younger  fellows.  Get  ad- 
vertising space  in  their  windows  and  over 
their  tables  by  offering  passes  to  the  high 
scorers  in  the  various  games — straight 
pool,  rotation,  billiards,  etc. 


June  6,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  19 


'  for  Mfide-Awake  Showmen] 


PONY  BACK:  Every  kid  wants  a  ponj 
and  now  that  all  the  headlines  are  cry-^ 
ing  for  America  to  get  off  wheels  you 
should  be  able  to  get  a  lot  of  attendance 
over  a  series  of  special  shows  for  the 
youngsters  with  a  real  live  pony  to  be 
^iven  away  as  a  climax. 


JUMMERTIME  SANTA:  Few  bally- 
loo  stunts  will  get  the  attention  of  a 
Summertime  Santa  Claus.  Dress  a  man 
as  Chris  Kringle  and  have  him  carry  a 
sign  "six  months  ahead  of  the  world  the 
blank  theatre  brings  you  a  swell  present 
in   ." 


GET  'EM  IN  YOUR  ALLEY:  Bowl- 
ing alleys  are  among  the  theatre's  most! 
severe  competitors.  You  can  get  adver-f 
tising  to  the  followers  of  this  sport  by^ 
t3dng  in  with  the  owners  of  alleys  to  give  j 
passes  to  high  scoring  individuals  and] 
teams  in  return  for  the  display  of  attrac-| 
tion  signs  at  the  end  of  each  alley  and  atf 
the  cashier's  counter. 


WALKING  SIGN  -  BOARDS:  The 
sandwich  man  that  is  so  prominent  in 
New  York  seems  to  be  used  very  little 
in  other  communities.  Signs  lettered  about 
your  theatre  and  its  attraction  can  be 
tied  with  ropes  or  straps  to  allow  them 
to  hang  front  and  back  of  a  man  who  pa- 
rades the  thickly  populated  areas.  It; 
should  get  a  lot  of  attention  where  such 
advertising  is  not  overdone. 


HER  CARDBOARD  LOVER  (Drama) 
Produced  by  J.  Walter  Ruben.  Directed 
by  George  Cukor.  Principal  players: 
Norma  Shearer,  Robert  Taylor,  George 
Sanders,  Frank  McHugh,  Elizabeth  Pat- 
terson, Chill  Wills. 

Story:  A  wealthy  woman  finds  herself  ir- 
resistibly drawn  to  a  lover  who  is  a  "lady 


For   tooth    paste   displays — "Everybody  admires 

shining  teeth,  use   ."   This  from  "Her 

Cardboard  Lover"  (MGM). 

killer"  by  nature  and  has  no  real  affection 
for  her.  In  desperation  she  hires  a  male 
secretary  to  act  as  bodyguard  to  keep 
her  from  seeking  the  favors  of  the  other 
man.  When  she  becomes  peeved  at  the 
arrangement  and  wants  to  go  to  the  other 
man's  apartment  the  secretary  interferes 
and  as  the  disputes  grow  in  number  and 
intensity  a  pitched  battle  between  the  two 
men  results.  At  the  trial  she  becomes 
aware  of  the  fact  that  the  secretary  has 
succeeded  the  other  man  in  her  afTections. 


For  any  store  selling  formal  attire.  From  "I 
Married  An  Angel"  (MGM). 

I  MARRIED  AN  ANGEL  (Drama)  Pro- 
duced by  Hunt  Stromberg.  Directed  by 
Major  W.  S.  Van  Dyke  II.  Principal 
players:  Jeanette  MacDonald,  Nelson 
Eddy,  Edward  Everett  Horton,  Binnie 
Barnes,  Reginald  Owen,  Douglass  Dum- 
brille,  Mona  Maris. 

Story:  A  wealthy  wastrel,  on  the  verge  of 
ruining  the  bank  he  inherited,  holds  a  cos- 
tume birthday  party  to  which  is  invited 
one  of  the  office  stenos.  She  arrives  in 
the  costume  of  an  angel  and  becomes  the 
object  of  much  ridicule.  In  order  to  es- 
cape embarrassment  he  goes  to  his  room, 
falls  asleep  and  dreams  he  is  married  to 
the  angel  and  her  heavenly  ideas  are  play- 
ing havoc  with  all  of  his  business  asso- 
ciates and  friends.  When  he  awakens  he 
seeks  out  the  girl  and  proposes  marriage. 


Did  you  ever  see  a  better  soda  fountain  tie-up? 
It's  from  "It  Happened  in  Flatbush"  (20th-Fox). 

IT  HAPPENED    IN  FLATBUSH 

(Drama)  Produced  by  Walter  Morosco. 
Directed  by  Ray  McCarey.  Principal  play- 
ers: Lloyd  Nolan,  Carole  Landis,  Sara 
Allgood,  William  Frawley,  Robert  Arm- 
strong, Jane  Darwell,  George  Holmes, 
Scotty  Beckett,  Joseph  Allen,  Jr.,  James 
Burke,  Roger  Imhof,  Matt  McHugh. 


Story:  It's  baseball  of  the  feverish  "home 
team  '  variety  possessed  by  the  typical 
Brooklyn  fan.  A  new  manager  is  brought 
in  when  the  team  is  in  the  cellar — and  his 
troubles  are  great  indeed,  especially  be- 
cause he  falls  in  love  with  the  rich  girl 
who  controls  the  club.  When  she  becomes 
reasonable,  and  also  reciprocal  so  far  as 
love  is  concerned,  the  manager  gets  along 
all  right,  ending  a  feud  in  which  his  play- 
ers were  demanding  that  he  be  bounced 
from  his  job. 


Juke  box  operators  and  stocking  sales  depart- 
ments will  fight  over  this  from  "Juke  Girl" 
(W.B.).  You  can  probably  get  the  coin  machine 
distributor  to  buy  reprints  to  go  on  every  machine 
he  owns — and  they'll  be  in  good  locations. 

JUKE  GIRL  (Drama)  Directed  by  Cur- 
tis Bernhardt.  Principal  players:  Ann 
Sheridan,  Ronald  Reagan,  Richard  Whorf, 
George  Tobias,  Alan  Hale,  Gene  Lock- 
hart,  Betty  Brewer,  Howard  da  Silva. 
Story:  The  long  standing  friendship  of 
two  young  hoboes  is  broken  when  they 
take  opposite  sides  in  a  dispute  between 
the  owner  of  a  fruit  packing  plant  and  a 
farmer.  The  fight  takes  place  in  a  juke 
joint  where  girls  are  employed  to  dance 
with  the  itinerant  workers.  One  of  the 
girls  takes  up  with  the  youth  who  sides 
with  the  farmer  and  together  they  set  in 
motion  a  series  of  events  that  breaks  the 
monopoly  of  the  packing  house  owner. 


LADY  GANGSTER  (Drama)  Directed 
by  Florian  Roberts.  Principal  players: 
Faye  Emerson,  Julie  Bishop,  Frank  Wil- 
cox, Roland  Drew,  Jackie  C.  Gleason, 
Ruth  Ford,  Virginia  Brissac,  Dorothy 
Vaughan,  Dorothy  Adams. 
Story:  Faye  Emerson  is  involved  in  a 
bank  robbery,  and  her  childhood  sweet- 
heart comes  to  her  aid.  However,  she  is 
persuaded  that  she  can  go  free  of  the 
charge  by  framing  her  friend  and  admirer, 
and  only  the  intervention  of  another 
woman  helps  the  heroine  to  avoid  this 
trap,  and  she  leads  the  officers  of  the  law 
to  the  guiltv  parties. 

{Continued  on  Page  22) 


ADVISES  GRADWELL  L.  SEARS 

Vice-President  United  Artists 


In  an  era  when  all  other  businesses  are  effected  by 
lack  of  raw  materials,  ceilings  on  prices,  priorities,  etc., 
the  exhibitor  is  fortunate  in  that  he  can  remain  in 
business  because  of  a  constant  supply  of  product. 

The  exhibitor  is  also  fortunate  In  that  the  public 
will  buy  good  screen  entertainment,  provided  his  mer- 
Gradwell  Sears  chandlsing  is  tuned  to  the  changing  times.  There  has 
never  been  a  period  so  loaded  with  opportunity  for 
obtaining  maximum  results  through  Ingenious  merchandising  nor  has  there 
been  a  period  so  fraught  with  danger  to  the  exhibitor  who  does  not  meet 
changing  conditions  with  a  complete  rejection  of  old  fashioned  and  antiquated 
methods  If  he  is  to  overcome  the  many  restrictions  placed  on  the  average 
American  pocket  book  today. 


America's  Favorite  Rascals  In  Their  Biggest  and  Best  Series! 


with 


LEO  GORCEY .  BOBBY  JORDAN 

HUNTZ  HALL  •  GABRIEL  DELL 

"NEATH  BROOKLYN  BRIDGE"      "LITTLE  MOBSTERS' 
"COME  OUT  FIGHTING"    "GRAND  STREET  BOYS" 


fSA  TURES  F0f(m2'43f 


i  lOHN  HOWARD  •  HELEN  GILBERT 
\  GILBERT  ROLAND  •  john  LITEL 


...in  a  shock -streaked 
expose  of  politics  and 
the  underworld/ 


tn 


from  the  play  "White  Lady"  1^ 
6ina  Kauss  and  Ladislaus  Fodor 


EDMUND 

LOWE 


JOHNW.  FORBES 


R^NGE  BUSTERS 

Starring 

JOHN  "Dusty"  KING 
D  AVE  Y  "Speedy"  SH  ARPE 
MAX"Alibi"TERHUNE  ; 


in 


2 


ROQGH 
RIDERS 


6  ROUGH  RIDERS 


"TRAIL  OF  THE  YUKON" 

by  Jack  London 

"POLITICAL  PAYOFF" 

by  Damon  Runyon 

"BLIND  JUSTICE" 

by  Ocfavus  Roy  Cohen 

SPELL  OF  THE  TROPICS" 

By  Allan  Vaughan  Elsfon 

"KELLY  OF  THE  U.S.A." 

by  Wallace  Peterson 

"REVENGE  OF  THE 
ZOMBIES" 

by  Samuel  Fielding 
BOWERY  AT  MIDNIGWT" 

starring  BELA  LUGOSI 
by  Gerald  Schnitzer 

"FERRY  COMMAND" 

by  Harrison  Howell 


"STORM  OUT  OF  THE 
WEST" 

by  William  K.  Howard 
"THE  BLONDE  BOMBER" 

by  Cornell  Woolrich 
"THE  GORILLA  STRIKES" 

starring  BELA  LUGOSI 
by  Harvey  W.  Brewster 

"YOU  CAN  T  BEAT  THE 
LAW" 

by  Albert  Bleich 

"FRATERNITY 
SWEETHEART" 

by  Leona  Dalrymple 

"NAVY  BOUND" 

by  Talbert  Josselyn 
'UNDER  SEALED  ORDERS" 

by  Edgar  Wallace 

"GANGS  OF  THE 
UNDERWORLD" 

by  Ande  Lamb 


'MONSTER  IN  THE  DARK" 

by  Karl  Brown 

"NEARLY  EIGHTEEN" 

by  Louis  Apple 

"MAN'S  LAW" 

by  Peter  B.  Kyne 

"QUEEN  OF  THE  HONKY 
TONKS" 

by  Ande  Lamb 

'TIME  BOMB" 

by  Scott  Littleton 

'INTELLIGENCE  BUREAU" 

by  George  Bronson  Howard 

"PONY  EXPRESS  RIDERS" 

by  Earl  Snell 

"BELOW  THE  DEADLINE" 

by  George  Bronson  Howard 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


The  above  from  "Lady  Gangster"  (Warner  Bros.) 
ties  into  new  department  store  campaigns  on 
how  to  make  over  and  lend  glamor  to  old  dresses. 
Note  the  addition  of  collar  and  cuffs — simple  eh? 

LADY  IN  A  JAM  (Comedy-Drama) 
Gregory  La  Cava,  producer  and  director. 
Principal  players:  Irene  Dunne,  Patric 
Knowles,  Ralph  Bellamy,  Eueene  Pallette, 
Samuel  S.  Hinds. 

Story:  A  screwball  heiress  finds  herself 
penniless  and  starts  for  the  residence  of 
a  wealthy  aunt  accompanied  by  a  psychi- 
atrist who  has  gained  her  confidence  by 
posing  as  a  chauffeur.  When  the  aunt  re- 
fuses to  give  her  money  the  two  are  forced 
to  work  an  old  mine.  The  psychiatrist 
"salts"  the  mine,  but  further  examination 
shows  it  contains  a  valuable  mineral  and 
the  two  return  to  New  York  and  the  social 
whirl. 


Any  music  instrument  dealer  will  use  this  from 
"Lady  In  A  Jam"  (Univ.). 

THE    LOVES    OF    EDGAR  ALLAN 

POE  (Drama)  Directed  by  Harry  Lach- 
man.  Principal  players:  Linda  Darnell, 
John  Shepperd,  Virginia  Gilmore,  Mary 
Howard,  Jane  Darwell. 
Story:  Episodes  in  the  life  of  the  Ameri- 
can poet,  with  particular  emphasis  upon 
his  passionate  love  for  a  girl  who  in- 
duces him  to  give  up  his  writing  and  be- 
come a  soldier;  his  attempts  at  which  lead 
to  times  of  misery  and  misunderstanding 


as  a  West  Point  cadet,  and  his  final  re- 
turn to  the  impecunious  and  intemperate 
existence  during  which  he  wrote  his  great- 
est poetry. 


A  restaurant  will  use  this  with  the  line  "We  give 
prompt  service."  It's  from  "The  Loves  of  Edgar 
Allen  Poe"  (20th -Fox). 

LURE  OF  THE  ISLANDS  (Drama) 
Produced  by  Lindsley  Parsons.  Directed 
by  Jean  Yarbrough.  Principal  players: 
Margie  Hart,  Robert  Lowery,  Big  Boy 
Williams,  Ivan  Lebedeff,  John  Bleifer, 
Warren  Hymer. 

Story:  Lowery  and  Williams,  F.B.L 
agents,  land  on  a  Pacific  island  in  accord- 
ance with  orders.  They  find  that  a  sup- 
posedly French  commandant  is  a  Nazi, 
and  they  disable  the  radio  station  from 
which  he  is  communicating  with  the  Japs. 
A  native  girl — half  Tahitian,  half  Irish — 
has  exacted  a  promise  from  Lowerjr  to 
marry  her  and  take  her  away  from  the 
island.  Her  assistance,  however,  turns  to 
enmity  when  she  suspects  Lowery  of  de- 
ceiving her,  and  she  exposes  him  to  the 
Nazi  agent.  Meantime,  Lowery  and  Wil- 
liams put  the  radio  station  in  operation 
and  allow  the  expected  Jap  transport  plane 
to  follow  a  false  beam  into  a  location 
where  the  plane  crashes.  Lowery,  his  fel- 
low agent,  and  the  girl  escape. 


Those  teeth  should  get  space  in  a  druggist's 
window  on  "Lure  of  the  Islands"  (Monogram). 


S.^xiuLUan^.'  VUcd  dole 

By  JAMES  R.  GRAINGER 

President  Republic  Pictures  Corp. 

There  is  every  indication  that  theatre  business  will 
be  increasingly  good,  for  our  people  have  money  and 
are  prepared  to  pay  for  the  kind  of  entertainment  they 
want.  Ordinarily,  the  exhibitor's  job  is  selling  tickets. 
Today,  however,  he  has  a  bigger  job,  and  that  job  is 
an  all-out  contribution  to  the  war  effort. 

The  exhibitor  can  play  a  vital  part  in  the  sale  of 
war  savings  stamps  and  bonds  and  in  aiding  all  of  the 
many  private  agencies  that  are  playing  so  important  a  part  in  our  concerted 
effort  to  stamp  out  the  Axis.  I  know  the  exhibitor  will  not  be  found  wanting. 


James  R.  Grainger 


pr. 


eep  Your  Theatre  in  the 
Public  Eye  This  Summer 


GOOD  BALLYHOO:  In  many  towns 
and  neighborhoods  the  grocer's  delivery 
boy  rides  a  bicycle.  It  is  possible  that 
you  can  make  some  arrangement  with  the 
grocer  to  allow  for  the  placing  of  a  sign 
advertising  your  attraction  on  the  basket 
that  holds  the  merchandise.  This  boy 
really  covers  the  neighborhood  and  calls 
at  a  lot  of  houses  that  will  see  your 
sage. 


U  CAN'T  BEAT  'EM,  SO  J< 
The  Y.M.C.A.  and  the  Y.W.' 
and  other  similar  organizations  are 
ways  promoting  games  of  some 
(among  their  members.  This  is  a  highly 
desirable  group  of  theatre  prospects  and 
it  is  more  than  likely  that  you  can  swap 
la  few  passes  to  be  given  the  winners  of 
various  contests  in  return  for  the  display 
of  one  sheets  and  mention  of  the  attrg 
'tion  at  your  theatre  at  assemblies. 


ittruHj 
siiin^V 


DISPLAY  SPOTS:  The  swimi 
pools  will  soon  be  doing  a  big  busihi 
among  the  people  who  are  considered 
as  best  theatre  prospects.  You  should  be 
able  to  get  a  message  to  every  bather  by 
arranging  to  print  the  signs  that  go  on 
the  walls  or  doors  of  dressing  rooms 
cautioning  about  checking  valuables.  In 
■  return  the  proprietor  should  give  you  pre 
ferred  space  at  the  cashier's  cage 
over  the  check  racks. 


1 


THE  MAGNIFICENT  DOPE  (Comedy) 
Produced  bv  William  Perlberg.  Directed 
by  Walter  Lang.  Principal  players:  Henry 
Fonda,  Lynn  Bari,  Don  Ameche,  Edward 
Everett  Horton,  George  Barbier,  Frank 
Orth,  Roseanne  Murray,  Kitty  McHugh. 
Story:  The  storj^  of  a  likeable,  but  seem- 
ingly mighty  lazy  fellow  who  is  induced 
to  take  a  "personality"  course  at  a  sort 
of  racket  school.  Under  the  inspiration  of 
the  girl  who  is  secretlv  engaged  to  the 
man  operating  the  school,  rather  than  the 
"personality"  lessons,  he  puts  over  a  big 
business  deal — gets  national  publicity  for 
the  school.  By  that  time  the  girl  falls  in 
love  with  him,  and  quits  the  school  to 
live  a  life  of  relaxation  with  the  "Dope." 


A  natural  for  florist  co-operation.  From  "The 
Magnificent  Dope"  (20th-Fox). 


MEXICAN  SPITFIRE  SEES  A  GHOST 

(Comedy)  Produced  by  Clii?  Reed.  Di- 
rected by  Leslie  Goodwins.  Principal 
players:  Lupe  Velez,  Leon  Errol,  Charles 


June  6,  1942 


S  H  O      .M  E  X 


S    TRADE  RE\'IEW 


Page  23 


File  These  Selling  Ideas 
for  Future  Reference 


1^ 


'GIVES  HANDBILLS  VALUE:  Yoe 
can  be  certain  of  your  handbills  gettir 
more  attention  if  you  arrange  to  have 
diem  numbered  and  then  place  a  black-^ 
board  in  the  lobby  with  the  numbers  o4 
certain  bills,  picked  at  random,  to  be  acn 
cepted  as  admission  tickets. 

K UMBRELLA  BALLYHOO:  One  „ 
e  best  and  least  expensive  street  bally  ^ 
OS  consists  of  using  men  or  girls  on  sun- 
shiny days  carrying  opened  umbrellas 
that  are  lettered  with  the  message  of  yout 
theatre. 


FLAGS   FOR  FAVORS:   The  m 

time  you  are  plajring  a  patriotic  picturi 
or  one  dealing  with  the  war  you  can  gel 
extra  business  by  passing  out  small  Ameri- 
can flags  as  favors.  These  can  be  securei 
low  cost  from  any  novelty  house. 


SPLAY  IDEA:  The  ice  cream 
It  cater  to  school  kids  offer  an  exceUen 
ice  for  attraction  advertising.    The  ca 
pusher  will  gladly  trade  space  on  eac 

(Buddy)  Rogers,  Elisabeth  Risdon,  Don- 
ald MacBride.  Minna  Gombell.  Don  Bar- 
clay, John  Maguire. 

Story:  Action  takes  place  at  a  country  es- 
tate of  a  titled  Englishman,  where  Lupe 
Velez  and  Leon  Errol  pose  as  members 
of  the  aristocracy  to  entertain  guests  of 
the  lord  of  the  manor.  The  place,  long 
having  been  vacant,  is  further  enlivened 
by  the  presence  of  crooks,  who  have  set 
up  a  hideaway  in  the  basement. 


A  cinch  for  a  barber  shop  on  the  reverse  angle — 
"Don't  let  an  amateur  cut  your  hair.  "  It's  from 
"Mexican  Spitfire  At  Sea"'  '  RKO  . 

MOONTIDE  (Drama)  Produced  by 
Mark  Hellinger.  Directed  by  Archie  ^layo. 
Principal  player;:  Jean  Gabin,  Ida  Lupino, 
Thomas  Mitchell,  Claude  Rains,  Jerome 
Cowan,  Helene  Reynolds. 

Story:  Gabin  and  Ida  Lupino  as  lovers 
whose  happiness  is  threatened  by  Thomas 
Mitchell,  rough  water-front  companion  of 
Gabin.  and  the  eventual  fight  which  ends 
'n  death  of  Mitchell. 


spy  work.  Misadventures  rain  upon  the 
hero  in  amazing  number  and  stjle,  but 
he  accomplishes  his  mission. 


For  a  furniture  dealer — "Does  your  home  need 
new  furnishings?  We  can  take  care  of  your 
needs" — from  "Moontide"  i20th-Fox). 

MRS.  MINIVER  i  Drama  i  Produced  by 
kidney  Franklin.  Directed  by  William 
\VyIer.  Principal  players:  Greer  Garson, 
"Walter  Pidgeon.  Teresa  "Wright,  Dame 
May  WTiitty,  Reginald  Owen,  Henry 
Travers,  Richard  Ney,  Henry  Wilcoxon. 
Story:  T'his  concerns  the  fortitude  with 
which  people  who  had  been  living  peace- 
ful lives  carry  on  through  the  days  of  fear 
and  terror  of  war  that  comes  to  an  English 
village,  and  the  heroism  in  rescuing  the 
remnants  of  the  British  armv  at  Dunkirk. 


For  a  manicure  parlor.  '  Take  care  of  your  nails." 
Its  from  'Mrs.  Miniver"  (MGMl. 

MY  FAVORITE  SPY  (Comedy  with 
Music  I  Produced  by  Harold  Lloyd.  Di- 
rected by  Tay  Game::.  Principal  player;: 
Kay  Kyser  and  his  band,  Ellen  Drew,  Jane 
Wyman,  Robert  Armstrong,  Helen  "West- 
ley,  William  Demarest,  Una  O'Connor. 
Story:  Kay  Kvser.  ju;t  married  and  given 
a  raucous  send-ofi.  is  commissioned  in  the 
Army.  After  he  does  more  damage  to 
soldiers  than  all  the  enemies  could,  it  was 
discovered  a  mistake  was  made,  but  to 
save  Kay's  face  he  is  assigned  to  counter- 


SDmerh  n^  ,n  the  way  of  new  treatment  for 
ladies  hair  that's  plenty  good  for  beauty  parlor 
co-operation.  It's  from  "My  Favorite  Spy"  RKO(. 

NIGHT  IN  NE-W  ORLEANS  (Cmnedy- 
Drama)  Produced  by  William  H.  Pine  and 
William  C.  Thomas.  Directed  by  Frank 
McDonald.  Principal  players:  Preston 
Foster.  Patricia  Morison,  Albert  Dekker, 
Charles  Butterworth,  Jean  Phillips,  Dooley 
'WUson. 

Story:  A  Xew  Orleans  detective  tries  to 
recover  some  schoolgirl  love  letters  writ- 
ten by  his  wife,  only  to  find  that  the  recipi- 
ent had  been  murdered  just  before  he 
broke  in.  Suspicion  turns  on  him,  and  his 
attempts  to  elude  the  police  until  he  can 
turn  over  the  real  culprit  form  the  basis 
for  some  spine-chilling  escapades. 


For  lipstick  hair  dress  etc.  "Nothing  will  dis- 
turb your  make-up  if  you  use   ."  It's 

from  'A  Night  in  New  Orleans"  'Para.). 

NO  TIME  FOR  LOVE  (Comedyj  Pro- 
duced by  A.  Hackel.  Directed  bj- 
William  Beaudine.  Principal  plavers: 
John  Beal,  Wanda  McKay,  Tom  Neal, 
{Continued  on  Xcxt  Page ) 


By  W.  RAY  JOHNSTON 


The  function  of  the  Motion  Picture  Theatre  as  a 
haven  of  relief  from  the  worries  brought  on  by  the  war 
becomes  increasingly  evident  each  day.  We  have  only 
to  study  what  has  happened  in  England  to  know  that 
in  times  of  stress  people  demand  an  avenue  of  escape — 
and  the  Motion  Picture  Theatre  seems  the  ideal  answer. 
W  Ray  Johnston  '^^'^        '"'""^        would   seem   apparent   that  the 

exhibitor  must  do  everything  possible  to  increase  the 
entertainment  values  of  his  theatre,  in  so  far  as  it  provides  this  relief  from 
every  day  cares. 

If  the  showman  plans  his  program  along  these  lines  he  will  find  that  he  shall 
not  only  be  in  the  position  to  increase  his  profits  but  to  render  a  patriotic 
service  to  the  public.  For  who  ever  helps  build  and  maintain  morale  in  these 
times  is  a  public  benefactor. 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


McU4iial4i^P4MlcMo4ale 

By  O.  HENRY  BRIGGS 

President  Producers  Releasing  Corp. 

The  influence  and  changing  trends  in  public  thought 
and  taste  on  theatre  advertising  and  service  become 
daily  more  apparent.  In  steadily  increasing  numbers, 
ads  are  being  underlined  with  war  effort  messages. 

The  biggest  job  the  exhibitor  has  on  his  hands  is 
not  to  lose  sight  of  the  fact  that  during  these  stress- 
ful times,  the  public  needs — and  demands — the  type  of 
entertainment  that  will  prove  diverting  and  maintain 
his  morale.  By  offering  patrons  Victory  Films  the  ex- 
hibitor permits  them  to  participate  in  the  war  effort  while  enjoying  motion 
pictures.  Thus  by  wholehearted  cooperation  with  the  War  Activities  Committee 
and  community  enterprise,  the  theatre  becomes  the  center  of  patriotic  activity. 


0.  Henry  Briggs 


Barbara  Pepper,  Warren  Hymer,  J.  Far- 
rell  MacDonald. 

.Story:  Beal  and  Wanda  McKay,  newly- 
weds,  are  in  New  York  to  spend  their 
.last  night  together  before  Beal  enters  the 
army.  In  their  hotel  room  they  find  a 
trunk — left  there  by  some  gangsters — and 
in  which  one  of  the  gang,  thought  to  have 
.double-crossed  his  pals,  is  locked.  Beal 
.calls  the  cops,  but  in  the  confusion  the 
gangster  escapes  and  Beal  is  locked  in  the 
trunk — which  is  carried  off  by  the  gang- 
asters.  He  makes  his  escape,  with  the  loot 
for  return  to  the  cops,  and  arrives  back 
•at  the  hotel  just  in  time  to  receive  the 
"good  morning,  it's  6  o'clock"  call  he  left 
-at  the  desk  so  he  could  keep  his  date  to 
join  the  army. 


■Wedding  rings  for  jewelers  or  men's  robes  for 
a  haberdasher  from  "No  Time  for  Love"  (Mono- 
gram). 

JSTOW,  VOYAGER  (Drama)  Produced 
by  Hal  B.  Wallis.  Directed  by  Irving 
JRapper.  Principal  players:  Bette  Davis, 
Paul  Henried,  Claude  Rains,  Bonita  Gran- 
ville, Ilka  Chase,  Gladys  Cooper,  Janice 
Wilson,  John  Loder,  Lee  Patrick,  Frank- 
lin Pangborn. 

Story:  A  spinster-minded  young  lady  is 
secretly  suffering  from  an  interrupted  love 
affair.  She  is  taken  to  the  home  of  a  noted 


psychiatrist  who  manages  to  correct  her 
outlook  on  life.  On  an  ocean  voyage  she 
meets  and  falls  in  love  with  a  married 
man.  They  separate  when  the  cruise  is 
over  and  she  becomes  engaged  to  a  man 
of  her  own  set.  When  the  former  lover 
makes  an  appearance  she  breaks  the  en- 
gagement and  as  a  result  her  distracted 
mother  dies  of  a  heart  attack.  The  tragedy 
throws  her  back  among  her  former  inhibi- 
tions from  which  she  is  cured  when  she 
encounters  a  small  girl  at  the  psychiatrist's 
home  who  is  suffering  from  similar  com- 
plaint. The  girl  is  the  daughter  of  her 
ocean  cruise  lover  and  a  visit  by  the  father 
brings  an  understanding  of  the  obstacles 
that  forbid  the  culmination  of  their  inter- 
rupted love  affair. 


ONCE  UPON  A  THURSDAY  (Drama) 
Produced  by  Irving  Starr.  Directed  by 
Jules  Dassin.  Principal  players:  Marsha 
Hunt,  Richard  Carlson,  Marjorie  Main, 
Virginia  Weidler,  Spring  Byington,  AUyn 
Joslyn,  Frances  Drake,  Barry  Nelson. 
Story:  The  inhabitants  of  a  wealthy  com- 
munity become  disturbed  over  reports  that 
one  of  the  servants  is  engaged  in  writing 
a  book  dealing  with  the  secrets  of  the 
family.  The  entire  neighborhood  is  in  a 
furore  when  the  son  of  the  leading  family 
returns  accompanied  by  a  society  girl 
whom  he  announces  as  his  intended  bride. 
He  is  already  married  to  the  maid  of  his 


A  new  "hair  do  "  for  beauty  parlors.  It's  from 
"Once  Upon  A  Thursday"  (MGM). 

parents  (who  is  writing  the  book)  and 
when  he  learns  that  she  has  not  yet  di- 
vorced him  tries  to  get  out  of  the  im- 
pending ceremony,  but  his  affianced  re- 
fuses to  release  him  and,  in  attempting  set- 
tlement with  the  maid,  he  becomes  jealous 
of  her  present  suitor  and  finds  that  he  is 
still  head  over  heels  in  love  with  her.  The 
announcement  of  their  previous  marriage 
sets  things  straight. 


Marguerite  Chapman,  William  Wright, 
Kay  Harris,  Lauretta  M.  Schimmoler, 
Louise  Albritton,  Frank  Sully. 
Story:  Girl  members  of  a  nurse  corps,  be- 
in"-  trained  to  drop  from  airplanes  to  ren- 
der medical  aid  to  the  wounded,  get  into 
a  squabble  over  the  affections  of  a  hand- 
some lieutenant.  When  the  heroine  fails 
to  qualify  during  her  first  jump,  the  lieu- 
tenant has  her  informed  that  he  has  fallen 
in  mountainous  country.  She  volunteers 
to  go  to  his  assistance  and  her  love  over- 
comes her  fears. 


Any  restaurant  will  go  for  this  from  "Parachute 
Nurse"  (Col.). 

PARDON  MY  SARONG  (Comedy)  As- 
sociate producer,  Alex  Gottlieb,  Directed 
by  Erie  C.  Kenton.  Principal  players: 
Bud  Abbott,  Lou  Costello,  Virginia  Bruce, 
Robert  Paige,  Nan  Wynne,  Leif  Erick- 
son,  Lionel  Atwill,  William  Demarest  and 
the  Four  Ink  Spots. 

Story:  A  couple  of  bus  drivers  have  a 
great  time  driving  to  Los  Angeles  on  the 
private  bus  of  a  wealthy  playboy  with  a 
group  of  chorus  girls.  On  arrival  they 
are  served  with  warrants  charging  theft 
of  the  bus  and  escape  by  driving  into  the 
ocean.  They  are  rescued  by  a  trained  seal 
who  takes  them  aboard  a  boat  entered  in 
a  race  but  manned  only  by  the  owner  and 
a  girl.  When  a  storm  blows  them  to  an 
island  inhabited  ovAy  by  natives  they  make 
friends  with  hip  swinging  dusky  folks  and 
expose  the  tricks  of  a  menacing  doctor 
who  has  been  extracting  treasure  from  the 
town. 


This  on  "Now  Voyager"  (Warner  Bros.)  is 
jjerfect    for    tie-ups   with    cpcktaij    bars,  etc. 


PARACHUTE  NURSE  (Drama)  Pro- 
duced by  Wallace  MacDonald.  Directed 
by    Charles    Barton.     Principal  players': 


Soda  or  fruit  stand  on  the  angle  "Eat  fruit  for 
health."  From  "Pardon  My  Sarong"  (Univ.). 

PIERRE  OF  THE  PLAINS  (Drama) 
Produced  by  Edgar  Selwyn.  Directed  by 
George  B.  Seitz.  Principal  players:  John 
Carroll,  Ruth  Hussey,  Bruce  Cabot,  Phil 
Brown,  Reginald  Owen,  Henry  Travers, 
Evelyn  Ankers,  Pat  McVey. 
Story:  A  trapper  of  Canada's  Northwest 
runs  athwart  the  law  when  his  attempt 
to  keep  the  girl  he  loves  from  marrying 
another  man  brings  about  a  dispute  in 
which  her  brother  is  accused  of  murder. 
In  trying  to  clear  the  innocent  youth  and 
keep  himself  out  of  the  law's  clutches  he 
{Continued  on  Page  26) 


You're  in  a  business  that  fits  right  in  with  the  war 
effort  *  You're  in  a  business  that  builds  up  morale 
*  You're  in  a  business  that  is  made  to  order  for 
times  like  these  *  You're  right  in  the  "war-help" 
zone  .  .  . 

DO  SOMETHING 
ABOUT  IT 

You've  got  the  pictures  .  .  .  our  people  need  recre- 
ation .  .  .  that  "escape  from  worry"  that  all  good 
motion  pictures  afford  *  Put  that  story  before 
your  public  with  the  right  kind  of  advertising  * 
It's  good  news  for  all  people  everywhere  .  .  . 
spread  it  round  about  with  good,  sound,  interest- 
ing advertising  .  .  .  don't  whisper  .  .  .  SHOUT  with 
Standard  Accessories  .  .  .  Specialty  Acces- 
sories... Trailers...  it's  a  worthy  cause... 


1 

1 

1 

Page  26 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


Ear  rings  and  breast  pin  for  jewelers.  This 
from  "Pierre  of  the  Plains"  (MGM). 

runs  into  another  encounter  that  results 
in  the  death  of  his  rival.  At  the  trial  it 
is  proved  that  he  could  not  possibly  have 
fired  the  fatal  shot. 

THE  POSTMAN  DIDN'T  RING  (Com- 
edy-Drama) Produced  by  Ralph  Dietrich. 
Directed  by  Harold  Schuster.  Principal 
players:  Richard  Travis,  Brenda  Joyce, 
Spencer  Charters,  Stanley  Andrews,  Wil- 
liam Bakewell,  Emma  Dunn,  Joseph  Caw- 
thorne. 

Story:  A  young  man  living  in  a  small 
community  and  enjoying  the  affection  of 
all  of  its  people,  discovers  an  old  sack  in 
which  he  finds  shares  of  a  bank — the 
value  of  which  now  amounts  to  a  fortune. 
The  bank  contests,  charging  him  with 
fraud,  but  with  the  aid  of  his  friends  a 
complete  vindication  from  the  charge  is 
accomplished  and  his  claim  established. 


What  a  snap  for  a  dealer  in  cameras.  From  "The 
Postman  Didn't  Ring"  (20th-Fox). 

POWDER  TOWN  (Drama)  Produced 
by  Cliff  Reid.  Directed  by  Rowland  V. 
Lee.  Principal  players:  Victor  McLaglen, 
Edmond  O'Brien,  June  Havoc,  Dorothy 
Lovett,  Eddie  Foy,  Jr.,  Damian  O'Flynn, 
Marten  Lamont,  Roy  Gordon,  Mary  Gor- 
don. 

Story:  Plot  re^•olves  around  the  efforts  of 


a  crooked  executive  of  a  large  powder 
plant  to  obtain  a  secret  formula — invented 
by  an  eccentric  chemist  who  is  living  in 
a  rooming  house  catering  to  show  girls 
in  the  boom  town  where  explosives  are 
manufactured.  The  gangsters  outwit  them- 
selves eventually,  but  there  is  much  action 
stirred  up  through  their  efforts  to  obtain 
the  formula. 

PRIVATE  BUCKAROO  (Musical  Com- 
edy) Producer,  Ken  Goldsmith.  Director, 
Edward  F.  Cline.  Principal  players:  The 
Andrews  Sisters,  Harry  James  and  His 
Band,  Dick  Foran,  Joe  E.  Lewis,  Ernest 
Truex,  Joan  Davis,  Jennifer  Holt,  Shemp 
Howard,  Donald  O'Connor,  Peggy  Ryan, 
Corky  Corcoran,  Huntz  Hall. 

Story:  This  is  swing,  in  song,  band  and 
dance  terms,  against  a  background  of  army 
camp  life.  The  James  Band  and  all  its 
feature  acts  are  taken  into  the  army,  and 


Musical  Instrument  dealers  or  stores  selling 
uniforms  for  women.  It's  from  "Private  Bucka- 
roo"  (Univ.). 

the  girl  members  of  the  musical  aggrega- 
tion join  the  U.S.O.  The  climax  is  a  big 
show  put  on  at  the  camp  by  the  band — 
at  the  culmination  of  which  the  boys  re- 
ceive orders  that  they  must  embark  for 
"somewhere."  They  march  off  to  the 
plaudits  of  their  girls — all  of  whom  prom- 
ise they'll  wait  for  the  particular  one  to 
come  hack  wlien  it's  all  over. 


Good  for  newspaper  ads  and  windows  at  dealers 
in  ladies'  lingerie  and  house  robes.  It's  from 
"Powder  Town"  (RKO). 


For  any  store — "Let  us  explain  about  our  ." 

From  "Riders  of  the  Northland"  (Col.). 

RIDERS    OF    THE  NORTHLAND 

(Drama)  Produced  by  Jack  Fier.  Directed 
by  William  Berke.  Principal  players: 
Charles  Starrett,  Russell  Hayden,  Shirley 
Patterson,  Cliff  Edwards. 

Story:  Three  Texas  Rangers  are  sent  to 
Alaska  to  discover  a  band  of  enemy  aliens. 
They  find  the  gang  at  work  building  a 
runway  for  enemy  planes  and  taking  or- 
ders from  a  U-boat  anchored  offshore. 
Enlisting  the  aid  of  neighboring  ranchers 
and,  riding  behind  a  herd  of  intentionally 
stampeded  cattle,  they  kill  off  the  enemy 
band. 

(Continued  on  Next  Page) 


ttonts  That  Worked  for 
Others  Will  Work  for  You 


BIKE  PARADE:  See  if  you  can't  st 
a  bicycle  parade  with  members  of  sc 
pedal  club  riding  through  the  business 
district  of  your  town  in  a  body  and  all 
carrying  advertising  for  your  theatre. 
You'll  have  to  make  some  price  conce 
sion  or  extend  free  admission  but  it  at 
be  worth  it. 


CLASSIFIED  ADS:  How  long  sii 
you  had  a  tie-up  with  the  classified  depa 
ment  of  your  newspaper?  Why  not  # 
comic  mixed  copy  ad  contest?  A  missing 
word  or  misspelled  word  contest?  A  lot 
of  people  look  through  the  classified  ad 


PROFITS  TO  SHARE:  Do  yo 
to  get  a  lot  of  extra  business  for  speci 
matinees  and  to  fill  the  vacant  seats  on 
those  "off"  nights?  Well  here's  a  scheme 
that  has  gotten  a  heap  of  extra  dollars 
and  no  end  of  good  will  for  more  than 
one  manager.  The  idea  is  practical  for 
all  operations.  The  various  church  and 
social  organizations,  clubs,  etc.,  are  con- 
tacted in  the  interest  of  raising  funds 
for  charitable  or  other  needs  of  the  various 
groups.  In  every  instance  it  is  necessary 
for  the  manager  to  personally  handle 
arrangements  with  the  organization  of- 
ficers to  set  up  a  sliding  scale  of  per- 
centage the  group  is  to  receive.  Usually 
iJthis  percentage  graduates  from  10  per  cent 
n  small  sales  to  35  per  cent  on  full  house 
r  major  patronage.  With  so  many  new 
jsocial  organizations  being  formed  by  per- 
ons  engaged  in  the  war  effort  and  the 
ncouragement  being  given  the  organiza- 
'tion  of  shop  and  industrial  clubs  by  con- 
cerns engaged  in  war  enterprises  it  should 
be  an  easy  matter  to  get  a  large  number 
of  groups  active  on  this  kind  of  stunt.  In 
addition  to  the  actual  profits  received 
there  is  a  fund  of  good  publicity  for  the 
theatre  in  the  various  members  of  the 
groups  talking  about  your  show  among 
themselves  and  to  those  whom  they  con- 
.  tact.  It  is  possible  to  run  an  average  of 
fone  benefit  each  week  if  you  contact 
renough  organizations  and  sell  them  suf- 
ficiently on  the  amount  they  can  get  into 
their  treasury  by  intensive  ticket  salei 


leSj^ 

I 


WORKERS'  AWARDS:  Tie-in 
le  Government  effort  to  increase  the 
IfHciency  of  industrial  workers  by  offering 
leatre  tickets  to  the  outstanding  workman 
each  department  of  your  town's  indus- 
rial  plants.    You  can  get  a  notice  on  all 
if  the  plant's  bulletin  boards  and  may  even 
je  privileged  to  overprint  the  pay  en^ 
irelopes. 


ay  en'^ 


RURAL  TRADE:  Theatres  in  agri- 
cultural districts  need  that  rural  business. 
Solicit  every  feed  store,  implement  dealer, 
etc.,  and  make  some  deal  that  allows  you 
jUto  insert  theatre  copy  in  their  monthly 
lali.  Be  sure  you  have  plenty  of  adver- 
iising  around  the  city  farm  market  or  other 
places  where  farmers  sell  direct  to  cus- 
smers.  How  about  signs  on  the  farmers' 
ragons  or  trucks? 


June  6,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


Use  the  reverse  angle  to  get  this  on  "Sergeant 
York"  I  W.B.I  into  men's  stores.  Such  as  "Don't 
let  your  hat,  overalls,  etc.,  get  ragged — we  can 
dress  you  up." 

SERGEANT  YORK  (Biographical)  Pro- 
duced by  Jesse  L.  Lasky  and  Hal  B.  Wal- 
lis.  Directed  by  Howard  Hawks.  Prin- 
cipal players:  Gary  Cooper,  Walter  Bren- 
nan,  Joan  Leslie,  George  Tobias,  Stanley 
Ridges,  Margaret  Wycherly,  Ward  Bond, 
Noah  Beery,  Jr.,  June  Lockhart,  Dickie 
Moore,  Clem  Bevans. 

Story:  The  dramatic  picturization  of  the 
life  and  valor  of  Sergeant  York  in  World 
War  I.  A  picture  whose  presentations  at 
special  release  bookings  has  familiarized 
the  public  with  the  exceptional  appeal  of 
the  filni^ 


Another  for  a  jeweler  or  novelty  store  selling 
novelty  or  costume  jewelry.  From  "Ship  Ahoy" 
(MGMl. 

SHIP  AHOY  (Comedy  with  Music)  Pro- 
duced by  Jack  Cummings.  Directed  by 
Edward  Buzzell.  Principal  players:  El- 
eanor Powell,  Red  Skelton,  Bert  Lahr, 
Virginia  O'Brien,  William  Post,  Jr.,  and 
Tommy  Dorsey  and  his  Orchestra. 
Story:  A  famous  writer  of  fiction  and  his 
man  Friday  meet  a  pretty  actress  on  a 
cruise  of  the  Caribbean.  It  develops  that 
the  actress  is  the  pawn  of  enemy  agents 
and  is  secretly  transporting  a  device  of 
military   importance.    Her   actions  bring- 


about  misunderstanding  with  the  author 
who  finds  out  from  Government  agents  of 
the  existence  of  the  military  machine  and 
lead  them  to  the  night  club  where  she  is 
working.  When  she  becomes  aware  that 
she  is  being  used  to  the  detriment  of  her 
country  she  manages  to  tap  dance  a  mes- 
sage to  the  agents  during  her  appearance 
on  stage  with  the  result  that  the  enemy 
agents  are  apprehended. 


SPY  SHIP  (Drama)  Directed  by  B. 
Reeves  Eason.  Principal  players:  Craig 
Stevens,  Irene  Manning,  Maris  Wrixon, 
Michael  Ames,  Peter  Whitney,  John  Max- 
well, William  Forrest,  Roland  Drew. 
Story:  Deals  with  a  fifth-column  activity 
in  which  a  famous  aviatrix  is  head  of  a 
supposedly  "peace"  movement,  but  which 
in  reality  is  an  espionage  outfit.  In  her 
radio  broadcasts  for  the  movement,  she  is 
giving  in  code  information  about  sailings 
of  convoys.  A  newspaper  columnist  sus- 
pects her,  and  eventually  gets  within  strik- 
ing distance  of  the  spy  ring. 


SUBMARINE  RAIDER  (Drama)  Pro- 
duced by  Wallace  MacDonald.  Directed 
by  Lew  Landers.  Principal  players:  John 


Stunts  to  Help  You  Beat 
the  Heat  This  Summer 

GOOD  DEED  COLUMN:  How  about 
getting  together  with  your  newspaper 
editor  and  having  him  run  a  "Good  Deed 
of  Today  in  (Blankville)"  column?  The 
newspaper  staff  keeps  a  lookout  for  peo- 
ple who  do  some  extra  nice  act  for  another 
person  and  writes  up  the  deed  in  the 
column.  The  person  performing  the  good 
deed  to  get  a  pass  to  your  theatre. 


What  about  a  florist  on  this  from  "Spy  Ship"? 
(Warner  Bros.). 


RESTAURANT  TIE-UP:  One  of  tKF 
best  ideas  yet  encountered  for  overcoming 
that  supper  show  slump  comes  from  a 
Michigan  theatre  operator  who  has  enjoyed 
great  success  through  tie-ups  with  the 
better  restaurants.  The  owners  of  the  j 
eating  places  are  put  in  the  position  of 
extending  special  favors  to  their  guests  in 
the  form  of  cards  advertising  the  theatre's 
attraction  and  entitling  the  holder  to  spe- 
cial box-office  discounts  if  presented  be- 
fore a  certain  hour.  In  making  the  dis- 
count appear  as  coming  from  the  res- 
taurant owner  the  possibility  of  aggravat- 
ing regular  patrons  is  avoided.  The  cards 
are  passed  by  the  waiters  to  all  diners 
between  certain  hours  of  the  afternoon  and 
the  theatre  is  allowed  to  exhibit  displays 
in  preferred  places  of  the  restaurant  as 
well  as  mention  in  the  newspaper  and 
window  advertising  of  the  restaurants.  ; 
You  will  have  to  allow  your  particular 
peak  hours  and  prices  dictate  the  time 
limit  for  the  price  to  be  charged,  but  the  : 
idea  looks  particularly  good  in  view  of 
the  amount  of  resulting  cooperation,  the 
dignity  the  theatre  enjoys  in  handling  the  ; 
discount  and  the  possibility  of  encourag-  i 
ing  attendance  at  hours  other  than  ap- 
plicable to  discount.  If  you  have  the  ; 
problem  of  getting  them  in  to  the  early 
evening  shows  the  idea  has  great  promise. 

POSTER  LOCATIONS:  Now  that 
gasoline  stations  are  faced  with  such 
rigid  restrictions  you  might  be  able  to 
arrange  for  fifty-fifty  displays  where  half  ; 
the  board  is  painted  black  to  allow  for 
station  copy  and  the  balance  devoted  to  i 
the  theatre  attraction.  Pick  out  the  best 
locations. 


For  men's  furnishers  handling  Army  clothes.  From 
"Submarine  Raider"  (Col.). 


Howard,  Marguerite  Chapman,  Bruce 
Bennett,  Warren  Ashe,  Eileen  O'Hearn, 
Larry  Parks. 

Story:  A  lone  girl  is  saved  by  an  Ameri- 
can submarine  when  the  yacht  on  which 
she  was  a  guest  is  sunk  by  the  Japanese 
to  prevent  any  news  of  the  presence  of 
one  of  their  aircraft  carriers  near  Hawaii 
on  the  evening  of  December  6th,  1941. 
Too  late  for  his  message  to  do  any  good, 
the  commander  returns  to  the  vicinity  of 
the  Jap  airplane  carrier  and  deliberately 
makes  known  his  position,  then,  moving 
to  another  spot,  he  manages  to  speed  tor- 
pedoes into  the  big  ship  while  it  is  dis- 
charging depth  bombs. 


A  natural  for  Sporting  Goods  stores  handling 
Spalding  brand.   From  "Sunday  Punch"  (MGM). 

SUNDAY  PUNCH  .  (Comedy  -  Drama) 
Produced  by  Irving  Starr.  Directed  by 
David  Miller.  Principal  players:  William 
Lundigan,  Jean  Rogers,  Dan  Dailey,  Jr., 
Guy  Kibbee,  J.  Carrol  Naish,  Connie  Gil- 
christ, Sam  Levene,  Leo  Gorcey,  "Rags" 
Ragland. 

Story:  To  a  rooming  house  for  prizefight- 
ers comes  Jean  Rogers.  A  romance  be- 
tween Jean  and  William  Lundigan  de- 
velops. At  the  same  time,  Dan  Dailey, 
Jr.,  Swedish  janitor,  falls  for  the  girl  and 
takes  up  prizefighting  as  a  means  of  im- 
pressing her.  But  when  Dailey  learns  that 
Jean  loves  Lundigan,  he  makes  it  possible 
for  Lundigan  to  complete  a  college  medi- 
cal course  and  find  future  happiness  with 
lean. 


SWEATER  GIRL  (Mystery  with  Music) 
Produced  by  Sol  C.  Siegel.  Directed  by 
William  Clemens.  Principal  players:  Ed- 
die Bracken,  June  Preisser,  Phillip  Terry, 
Frieda  Inescort,  Betty  Jane  Rhodes,  Nils 
Asther. 

Story:  Two  of  the  students  at  a  college 
are  murdered  and  attempts  to  solve  the 
murder  in  the  midst  of  rehearsals  for  their 
soring  campus  review  called  "Sweater 
Girl,"  form  the  basis  for  this  story  of  col- 
lege life. 

{Continued  on  Next  Page) 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


This  is  good  for  a  window  in  a  sporting  goods 
store.   It's  from  "Sweater  Girl"  (Para.). 

SYNCOPATION  (Comedy  with  Music) 
Produced  and  directed  by  William 
Dieterle.  Principal  players:  Adolphe  Men- 
jou,  Jackie  Cooper,  Bonita  Granville, 
George  Bancroft,  Ted  North,  Todd  Dun- 
can, Connee  Boswell,  Frank  Jenks,  Jessie 
Grayson,  Mona  Barrie,  and  The  AU- 
American  Dance  Band,  with  Charlie  Bar- 
net,  Benny  Goodman,  Harry  James,  Jack 
Jenny,  Gene  Krupa,  Alvino  Rey,  Joe 
Venuti. 

Story:  Deals  with  the  development  of 
modern  swing  music  from  its  origins  in 
the  songs  of  the  negroes  of  the  deep  South, 
with  a  dramatic  love  story  about  a  girl 
who  inspired  a  boy  to  become  one  of  the 
great  dance  band  leaders. 


Dealers  in  musical  instruments  will  find  much  to 
advertise  their  wares  in  this  from  "Syncopation" 
(RKO). 

TAKE  A  LETTER,  DARLING  (Com- 
edy) Associate  producer,  Fred  Kohlmer. 
Directed  by  Mitchell  Leisen.  Principal 
players:  Rosalind  Russell,  Fred  MacMur- 
ray,  Constance  Moore,  Macdonald  Carey, 
Robert  Benchley. 

Story:  A  feminine  advertising  executive 
hires  a  male  secretary  to  pay  attention  to 
the  suspicious  wives  of  her  male  clients. 
Complications  develop  when  the  execu- 
tive, falls  in  love  with  him  herself. 


TALES  OF  MANHATTAN  (Drama) 
Directed  by  Julien  Duvivier.  Principal 
players:  Charles  Boyer,  Rita  Hayworth, 
Thomas  Mitchell,  Ginger  Rogers,  Henry 
Fonda,  Charles  Laughton,  Elsa  Lan- 
chester,  Edward  G.  Robinson. 


Story:  The  strange  adventures  which  oc- 
cur as  you  follow  the  maze  of  travels 
of  a  full-dress  coat. 


Dealers  in  musical  instruments  should  fall  over 
themselves  getting  this  from  "Tales  Of  Manhat- 
tan" (20th-Fox). 


Keep  Your  Public  Pictur 
Minded  This  Summer 


DISTRIBUTE  HERALDS:  Don't 
overlook  the  ice  man  as  a  distributor  of 
heralds.  Those  wagons  offer  fine  display 
space  and  he  welcomes  any  idea  that 
promises  to  obtain  new  or  hold  old  cus- 
tomers. 


ta^^ 

that  \ 


A  luggage  store  should  go  for  this  one  from 
"Take  A  Letter,  Darling"  (Para.). 


VICTORY  GARDENS:  Theatres 
in  an  excellent  position  to  take  the  leai 
tng  part  in  many  current  activities  th 
are  highly  important  to  the  gener 
duct  of  the  war  effort.  Such  lea< 
while  not  reflecting  itself  in  imi 
box-office  returns,  plays  in  domin;i 
I  in  establishing  your  business  as 
I  tialiy  important  to  the  welfare  of  your 
[community.  The  food  conservation  and 
forest  preservation  program  that  is  now 
being  headlined  in  newspapers  and  aired 
over  radio  networks  is  a  movement  the- 
atres could  promote  with  full  assurance 
of  lasting  results  in  the  way  of  good  will. 
The  nursery  in  your  community  will  co- 
operate in  providing  a  supply  of  small 
tree  sprouts  and  full  instructions  as  to 
how  they  are  to  be  planted  and  cared  for. 
The  price  is  triflng  and  they  could  be  sold 
from  theatre  lobby  at  little  inconvenience. 
The  newspapers  should  tie  in  with  the 
effort,  particularly  if  you  are  able  to  get 
fruit  tree  seedlings  to  sell.  The  ladies 
of  the  local  Garden  Club  will  willingly 
take  over  the  responsibility  of  sal^  and 
perhaps  the  boy  scouts  or  4H  club  mem- 
bers will  assist  in  their  planting.  A  screen 
trailer  and  stories  in  the  newspaper  should 
get  a  lot  of  people  into  your  lobby  and 
make  you  a  very  important  adjunct  to 
^Hiat  your  Government  considers  a  hig 
essential  effort. 


I 


MERCHANT  TIE-UP;  Keep  a  close 
check  on  the  merchants  in  your  town 
who  make  a  practice  of  passing  out  hand- 
bills. Now  that  conservation  is  at  hand 
they  will  welcome  opi)ortunity  of  cutting 
down  on  expenses  by  allowing  you  the 
use  of  the  opposite  side  of  the  bill  for 
theatre  advertising.  You  pay  half  the 
printing  costs  but  he  still  delivers  through 
the  neighborhood.  j 

 M 


THE  TALK  OF  THE  TOWN  (Drama) 
Produced  and  directed  by  George  Stevens. 
Associate  producer  Fred  Guiol.  Screen- 
play by  Irwin  Shaw  and  Sidney  Buchman. 
Principal  players:  Jean  Arthur,  Cary 
Grant,  Ronald  Colman,  Edgar  Buchanan, 
Glenda  Farrell,  Charles  Dingle,  Emma 
Dunn,  Rex  Ingram. 

Story:  A  man,  falsely  accused  of  murder, 
escapes  jail  and  finds  refuge  in  a  home 
being  readied  by  a  girl  for  a  famed  legal 
professor.  When  the  bearded  legalite  ar- 
rives ahead  of  schedule  the  girl  hides  the 
fugitive  and  tries  to  interest  the  professor 
in  his  behalf.  On  the  eve  of  his  appoint- 
ment to  the  Supreme  Court  the  lawyer 
sets  out  to  prove  the  fugitive's  innocence. 
Uh,  Huh!  the  girl  and  the  fugitive  get 
married. 


A  wonderful  ad  for  a  milliner  or  hair  dresser. 
It's  from  "The  Talk  of  the  Town"  (Col.). 

TARZAN'S  NEW  YORK  ADVEN- 
TURE (Drama)  Produced  by  Frederick 
Stephani.  Directed  by  Richard  Thorpe. 
Principal  players:  Johnny  WeismuUer, 
Maureen  O'SuUivan,  John  Sheffield,  Vir- 
ginia Grey,  Charles  Bickford,  Paul  Kelly, 
Chill  Wills. 

Story:  Tarzan's  adopted  son  is  stolen  by 
big  game  hunters  and  sold  into  circus  life. 
Tarzan  and  his  mate  follow  to  New  York 
where  the  Ape  Man  is  confronted  with  his 
first  experiences  with  man  made  laws.  In 
desperation  he  resorts  to  the  old  laws  of 
the  jungle  and  sets  out  to  forcibly  take 
his  son  from  the  circus  owners  who  are 
making  a  fortune  out  of  the  youngster's 
talent  as  an  elephant  trainer. 


For  sun  tan  and  skin  lotions — "Protect  your  skin 

from  the  rays  of  the  sun  with   ."  From 

"Tarzan's  New  York  Adventure"  (MGM). 


TEN  GENTLEMEN  FROM  WEST 
POINT  (Drama)  Produced  by  William 
Perlberg.  Directed  by  Henry  Hathaway. 
Principal  players:  George  Montgomery, 
Maiu-een  O'Hara,  John  Sutton,  Laird 
Cregar,  John  Shepperd,  Victor  Francen, 
{Continued  on  Page  30) 


*    ^    *    FROM  THIS  DATE  THE  BIGGEST 


BOX-OFFICE  RECORDS  in  SHOW  BUSINESS 


WILL  BE  MADE.BY  THOSE  THEATRES 


GEARED  FOR  GREATER  GROSSES  with 


HAL  ROACH  STUDIOS 


STREAM  UN  CD  PCATURES 


TIMED  FOR  TURNOVER-45  TO  60 


MINUTES  IN  LENGTH 


Make  Box  Office  History  With 
'Ffying  Witti  Music' 
'Ttie  Devit  With  Hitler' 
'The  McGuerins  From  . 
Brooldyn' 
'Calaboose' 
'Fall  In'  . 
'Taxi,  Mister' 


L  A 


thru 

UNITED  ^ 

ARTISTS  ^ 


HRV  FOOT 
BROOKLVn  ORCHID 

DUDES  RRE 
PRETTV  PEOPIE 

tDBnnn 

HBOUT  FRCE 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


For  a  delicatessen  store — "Let  us  fix  up  your 
picnic  lunch."  It's  from  "Ten  Gentlemen  From 
West  Point"  (20th-Fox). 


Harry  Davenport,  Ward  Bond,  Douglass 
Dumbrille,  Ralph  Byrd,  Joe  E.  Brown, 
Jr. 

Story:  A  romanticized  version  of  episodes 
in  the  early  history  of  the  Military  Acad- 
emy at  West  Point,  this  is  a  story  dealing 
with  the  period  in  which  Henry  Clay  took 
up  the  argument  in  Congress  to  reestab- 
lish the  military  academy  by  appropriating 
$25,000  for  its  operation.  The  Academy 
then  receives  a  total  of  10  cadets,  and  the 
commandant  sent  there  has  little  sympathy 
with  academic  methods  of  making  sol- 
diers. It  is  the  grit,  determination  and 
courage  of  the  Ten  Gentlemen  in  facing 
every  hardship  which  wins  the  country's 
admiration  and  assures  the  continuance 
of  the  Academy. 


For  a  gent's  furnisher  handling  sport  coats  and 
slacks.  It's  from  "There's  One  Born  Every 
Minute"  (Univ.). 


THERE'S  ONE  BORN  EVERY  MIN- 
UTE (Comedy)  Associate  producer,  Ken 
Goldsmith.  Directed  by  Harold  Young. 
Principal  players:  Hugh  Herbert,  Tom 
Brown,  Pe"''^v  Moran,  Guy  Kibbee,  Gus 
Schilling,  Edgar  Kennedy. 
Story:  A  wacky  family  engaged  in  the 
pudding  business  discover  their  product 
is  filled  with  Vitamin  "Z."  As  the  fame  of 


A  fur  store  should  go  all  the  way  for  this  one 
from  "They  All  Kissed  The  Bride"  (Col.). 


the  pudding  grows  the  head  of  the  con- 
cern decides  to  run  for  mayor  and  en- 
counters some  dirty  politics  that  dispute 
claims  to  the  vitamin  content  of  his  pud- 
dings. As  he  sits  dejectedly  beneath  the 
photo  of  his  grandfather,  who  first  made 
the  puddings  he  becomes  inspired  by  the 
fighting  spirit  of  his  ancestors  and  regains 
his  lost  place  in  the  favor  of  his  townsmen. 


THEY    ALL    KISSED    THE  BRIDE 

(Comedy-Drama)  Produced  by  Edward 
Kaufman.  Directed  by  Alexander  Hall. 
Principal  players:  Joan  Crawford,  Melvyn 
Douglas,  Roland  Young,  Billie  Burke, 
Allen  Jenkins,  Andrew  Tombes,  Helen 
Parrish. 

Story:  Learning  that  a  writer  intends  mar- 
keting a  book  concerning  the  piratical 
business  practices  of  her  dead  father  the 
girl  head  of  a  large  transportation  com- 
pany causes  his  arrest  and  he  threatens 
suit  for  libel,  but  settles  for  a  date.  The 
outcome  is  a  love  af¥air  that  finally  forces 
the  headstrong  heiress  to  admit  her  errors. 


For  the  prescription  druggist — "Let  us  supply  your 
sick  bed  needs."  From  "This  Above  All"  (20th- 
Fox). 

THIS  ABOVE  ALL  (Drama)  Produced 
by  Darryl  F.  Zanuck.  Directed  by  Anatol 
Litvak.  Principal  players:  Tyrone  Power, 
Joan  Fontaine,  Thomas  Mitchell,  Henry 
Stephenson,  Nigel  Bruce,  Gladys  Cooper, 
Philip  Merivale,  Sara  Allgood,  Alexander 
Knox,  Queenie  Leonard,  Melvinne  Cooper, 
Jill  Esmond. 

Story:  A  screen  version  of  the  novel  by 
Eric  Knight,  concerns  an  English  soldier 
who,  embittered  by  his  experiences  at 
the  Dunkirk  disaster,  deserts.  A  girl  serv- 
ing with  the  Women's  Auxiliary  Air  Force 
falls  in  love  with  him. 


This  one  is  a  natural  for  bus  stations.  From  "This 
Gun  For  Hire"  (Para.). 


THIS  GUN  FOR  HIRE  (Gangster 
Drama)  Associate  producer,  Richard  M. 
Blumenthal.  Directed  by  Frank  Tuttle. 
Principal  players:  Veronica  Lake,  Robert 
Preston,  Laird  Cregar,  Alan  Ladd. 
Story:  A  gunman  is  hired  to  obtain  a  se- 
cret explosive  formula,  and  when   he  is 


paid  off  with  "hot''  money,  vows  to  take 
the  life  of  the  man  who  made  him  a  fugi- 
tive. In  his  search  he  meets  a  girl  ma- 
gician, who  had  been  selected  by  the  F.B.I, 
to  do  their  undercover  work,  and  discovers 
that  they  are  both  looking  for  the  same 
man.  Before  he  is  rounded  up  by  the  po- 
lice, he  gets  his  revenge. 


A  good  smoke  shop  ad — "cigars  are  always  a 
solace  to  the  troubled  mind."  From  "Thru  Dif- 
ferent Eyes"  (20th-Fox). 


THRU  DIFFERENT  EYES  (Mystery) 
Directed  by  Thomas  Z.  Loring.  Principal 
players:  Frank  Craven,  Mary  Howard, 
June  Walker,  Donald  Woods,  Vivian 
Blaine,  George  Holmes,  Jerome  Cowan, 
Charles  Lane,  James  Flavin. 
Story:  The  wife  of  a  district  attorney 
uses  her  woman's  intuition  to  unravel  a 
most  mystifying  case  of  circumstantial 
evidence  under  which  her  husband  has 
sent  a  man  to  the  death  house. 


This  one  is  made  to  order  for  cigarette  tie-ups. 
From  "Thunder  Birds"  (20th-Fox). 


THUNDER  BIRDS  (Drama)  Directed 
by  William  Wellman.  Principal  players: 
Gene  Tierney,  Preston  Foster,  Jack  Holt, 
John  Sutton. 

Story:  Most  of  the  action  takes  place  at 
an  airport  in  Arizona,  where  English, 
Chinese  and  American  pilots  are  trained 
in  one  of  the  most  rigorous  courses  to 
make  a  soldier  of  the  air.  A  young  English 
physician,  whose  brother  had  been  killed 
in  an  air  battle  over  Germany,  is  among 
the  trainees.  He  suffers  air-sickness  but 
is  determined  to  become  a  war  flyer,  and 
the  aid  given  him  in  this  ambition  is  re- 
warded when  he  saves  the  life  of  the 
American  instructor  who  has  helped  him. 


TIMBER  (Drama)  Associate  producer, 
Ben  Pivar.  Directed  by  Christy  Cabanne. 
Principal  players:  Leo  Carrillo,  Andy  De- 
vine,  Dan  Dailey,  Jr.,  Marjorie  Lord,  Wal- 
ter Sande,  Wade  Boteler. 
Story:  Saboteurs  are  at  work  interrupting 
the  cutting  and  shipping  of  timber  from 
a  camp  on  the  North  woods.  A  govern- 
ment agent  and  his  assistant  arrive  to  re- 
place men  who  have  been  discharged  be- 
(Continued  on  Page  32) 


ANOTHER  BIG  B-0  SMASH  FROM 


STREAM 

LINED     ^»  IP 

(71  MINUTES) 


ALL 
NEW 
PRINTS 
NEW 
ACCESS'S 


EXCHANGES    EVERYWH  ERE 


Albany— Pam-O-Buffalo 

Atlanta — Astor 

Boston — Astor 

Buffalo — Pam-0 

Chicago — Special- Att's 

Cincinnati — Popular 

Cleveland — Imperial 

Dallas — Astor 

Denver — Commercial 

Des  Moines — Liberty-Omaha 


Detroit— Allied 
Indianapolis — Monogram 
Kansas  City — Majestic 
Los  Angeles — Majestic 
Milwaukee — Astor 
Minneapolis — P.  R.  C. 
New  Haven — Astor-Boston 
New  Orleans — Astor 
New  York — Astor 
Oklahoma  City — Astor-Dallas 


Omaha — Liberty 
Philadelphia — Astor 
Pittsburgh — Crown 
Portland — Principal-Seattle 
St.  Louis — Variety 

Salt  Lake  City — Commercial-Denver 
San  Francisco — Astor 
Seattle — Principal 
Washington — Peerless 
Toronto — Superior 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


cause  of  suspected  intentional  slowdowns 
and  accidents.  The  enemy  gang  is  captured. 


This  one  is  perfect  for  a  grocery  store  tie-up. 
It's  from  "Timber"  (Univ.). 


TOMBSTONE,  THE  TOWN  TOO 
TOUGH  TO  DIE  (Western)  Produced 
hy  Harrj-  Sherman.   Directed  by  William 


For  the  night  clubs,  restaurants,  etc.,  from 
"Tombstone"  (Para.). 


McGann.  Principal  players:  Richard  Dix, 
Frances  Gifford,  Edgar  Buchanan,  Don 
Castle,  Kent  Taylor,  Rex  Bell,  Clem  Bev- 
ans,  Victor  Jory,  Chris-Pin  Martin. 


TOP  SERGEANT  (Drama)  Associate 
producer,  Ben  Pivar.  Directed  by  Christy 
Cabanne.  Principal  players:  Leo  Carrillo, 
Andy  Devine,  Don  Terry,  Elyse  Knox, 
Don  Porter,  Addison  Richards,  Allen 
Hale,  Jr. 


Any  restaurant  owner  will  see  great  possibilities 
in  this  from  "Top  Sergeant"  (Univ.). 


TOUGH  AS  THEY  COME  (Drama) 
Associate  producer,  Ken  Goldsmith.  Direc- 
tor, William  Nigh.  Principal  plaj'ers: 
Billy  Halop,  Bernard  Punsley,  Huntz  Hall, 
Gabriel  Dell,  Paul  Kelly,  Helen  Parrish, 
Ann  Gillis,  John  Gallaudet,  Virginia 
Brissac. 

Story:  The  Dead  End  ids  in  a  modern 
melodrama.  Halop  has  ambitions  to  be- 
come a  lawyer,  but  instead  is  induced  to 
take  a  job  with  what  turns .  out  to  be  a 
loan-shark  outfit. 


The  new  nail  head  shoes  for  women  should  get 
space  for  this  in  a  shoe  dealer's  advertising.  It's 
from  "Tough  As  They  Come"  (Univ.). 


WINGS  FOR  THE  EAGLE  (Drama) 
Directed  by  Lloyd  Bacon.  Principal  play- 
ers: Ann  Sheridan,  Dennis  Morgan,  Jack 
Carson,   George  Tobias,  Russell  Arms. 


RICHARD  BLUMENTHAL 


"THE  REMARKABLE  ANDREW" 
"THIS  GUN  FOR  HIRE" 
"THE  CRYSTAL  BALL" 

(In  Preparation) 


June  6,  1942  SHOWMEN'S    TRADE    REVIEW  Page  33 


Twenty-Six 
feature  motion  pictures 


in  Technicolor— a  record  number— 


are  in  current  release,  awaiting 
release,  in  production  or  in  preparation 


TECHNICOLOR  MOTION  PICTURE  CORPORATION 

Herbert  T.  Kalmus,  President 


Page  34 


SHOWMEN'S    TRADE    REVIEW  Jime  6,  1942 


Showmen^s  Blueprint  for  Better  Press  Books 

A  Digest  of  Exhibitor  Recommendations  for  Material  Needed  to  Sell  the  Pictures 


A  "master  chart,"  that  will  serve  both  as  a  blueprint  for  the  preparation 
of  the  press  book  and  also  constitute  a  yardstick  for  measuring  the  value 
to  the  exhibitor  of  any  given  campaign  book,  emerges  from  months  of 
consultation  with  exhibitors  and  a  study  of  their  recommendations  for 
"streamlining"  the  material  needed  by  the  average  theatre  for  proper  ex- 
ploitation of  pictures.  In  making  this  study  STR  has  consulted  managers, 
owners  and  exploitation  specialists  at  small  theatres,  large  theatres,  inde- 
pendent as  well  as  circuit  operations. 

The  facts  revealed  ore  that  the  time  has  come  for  modernization  of  the 
press  books,  and  whether  producers  and  distributors  like  it  or  not  there 


will  have  to  be  a  general  sweeping  out  of  cobwebby  ideas,  trite  exploita- 
tion activities,  elimination  of  the  "eye  wash"  which  often  masquerades  as  a 
press  book  for  some  special,  or  specially  sold,  feature. 

Exhibitors  who  need  and  must  have  press  books,  are  the  men  in  the 
less  pretentious  operations.  Large^  de  luxe  metropolitan  theatres  have  their 
own  exploitation  and  art  departments.  What  the  working  exhibitor  needs 
is  what  is  shown  in  the  chart,  or  blueprint,  on  this  and  the  following  page. 

To  all  distributor  sales  and  advertising  managers,  this  chart  is  com- 
mended for  study  and  adoption  as  the  blueprint  for  building  better  press 
books.  They  can  be  assured  it  reflects  facts  supplied  by  working  theotremen. 


Master  Possibility  Chart 


(To  guide  in  the  selection,  handling  and  presentation  of  material  to  cover  the  widest  range  and  produce  the  most  profitable 
response  to  advertising,  exploitation  and  publicity  campaigns  on  film  attractions.) 


Distributor  and  Manufacturer  Cooperation 


NATIONAL 
TIE-UPS 


RECORDS 


Be  specific  as  to  terms  of  cooperation,  what  accessories, 
newspaper  or  dealer  advertising,  if  any,  are  available, 
and  the  names  and  addresses  of  main  offices  or  branches 
where  contact  should  be  made. 

Available  cooperation  from  music  recording  companies 
should  be  given  in  detail  with  reproductions  of  the 
accessories  they  supply  dealers. 


Local  Merchant  Cooperation 


MERCHANT 

INDUSTRIAL 

SCIENTIFIC 

HOBBY 

FASHIONS 

BOOK 


Each  suggestion  should  be  fully  explained  and  illus- 
trated wherever  possible.  Brand  names  should  be 
supplied  when  merchandise  of  prominence  is  displayed 
in  films.  Complete  information  as  to  how  the  recom- 
mended activity  fits  into  the  picture  (scene  or  dialogue) 
should  be  given. 


Club  and  Organization  Activities 


AM.  LEGION 
BOY  SCOUTS 
GIRL  SCOUTS 
4H  CLUBS 
FRATERNITIES 
SORORITIES 
GARDEN  CLUBS 
CIVIC  CLUBS 


Specific  information  should  be  provided  as  to  how,  and 
in  what  light,  the  organization  is  featured  in  the  film. 
Sample  letters  soliciting  attendance ;  Stories  for  in- 
sertion in  local  papers  ;  Illustrations  where  needed  to 
clarify;  and  detailed  suggestions  as  to  type  of  coopera- 
tion to  be  solicited  should  be  furnished. 


Sport  and  Sport  Club  Activities 


HUNTING 

SKATING 

BASEBALL 

SWIMMING 

FISHING 

TENNIS 

ETC.,  ETC. 


Supply  complete  information  as  to  how  and  to  what 
extent  each  activity  is  featured  (whether  integral  part 
of  the  story  or  as  a  sidelight) — if  by  appearance  of 
well  known  exponent  of  the  sport  be  specific  and  fur- 
nish complete  background  and  record. 


Crafts,  Trades,  Professions,  Occupations,  Etc, 


MACHINISTS 
SALES  GIRLS 
BRICKLAYERS 
FIREMEN 
DOCTORS 
ARCHITECTS 
STENOS 
ETC.,  ETC. 


Furnish  detailed  information  as  to  how  and  to  what 
extent  the  occupations  or  professions  figure  in  the  foot- 
age. Advise  whether  particular  details  of  the  work  are 
shown  and  specify  importance  of  activity  to  relation 
of  the  story.  Mention  of  dialogue  directed  to  crafts, 
trades,  etc.,  should  be  noted. 


Factional  Appeal 


RELIGIOUS 


FOREIGN 


If  any  particular  religious  group  is  appealed  to  advise 
how  (dialogue  or  scene).  Suggest  methods  of  capital- 
izing on  the  circumstances  and  supply  sample  of  letter 
or  other  approach  that  will  help  bring  members  of  the 
group  to  the  box-office. 

Supply  information  and  suggestions  for  capitalizing 
on  any  element  in  the  picture  that  could  be  used  to 
attract  attention  of  foreign  nationality  groups  (Italian 
music,  Spanish  locale,  Hungarian  costumery,  etc., 
etc.).  If  sections  of  dialogue  are  particularly  appeal- 
ing to  foreign  factions,  mention  same.  Be  specific 
as  to  extent  and  nature  of  foreign  appeal  and  provide 
samples  of  letters  or  style  of  approach  that  might 
encourage  patronage. 


Pre-release  Advertising  and  Publicity  Information 


MAGAZINE 
ADVERTISING 


Furnish  reproductions  in  miniature  of  all  fan  magazine 
and  regional  or  weekly  publication  ads  together  with 
information  as  to  names  of  publications  and  date  of 
issue. 


Advise  whether  story  was  serialized  in  magazines  or 
STORY  newspapers  (names  and  dates).    Name  of  syndicate 

HISTORY  releasing  if  for  newspapers,  and  name  and  address  of 

publishers  if  in  book  form,  together  with  price,  etc. 

Pre-release  Newspaper  Publicity 

(To  be  supplied  to  newspapers  direct  from  the  studio  and  not  to  be  part 
of,  or  appear  in,  the  press  book.) 

These  should  be  prepared  with  an  eye  to  getting  space 
outside  the  amusements  page  in  order  to  build  interest 
among  people  not  rated  as  regular  theatre  patrons. 
Stories  about  locale  for  the  travel  pages ;  scene  con- 
struction, with  art,  for  real  estate  and  building  sections 
and  features ;  unusual  photographic  technique  for 
camera  fan  columns ;  etc. 

(These  also  to  be  supplied  to  papers  direct  and  not  to  be  part  of  press 
book.) 

.■\ctual  designer,  creator  and  fitter  angles  of  the  kind 
that  intrigue  feminine  interest.  Supplement  with  good 
composite  star  and  scene  art  whenever  possible. 
Diagramatic  illustration  and  instructions  for  making 
and  remaking  garments  would  be  good  space  grabbers. 


SPOT 
STORIES 


FASHION 
STORIES 


Newspaper  Advance  and  Current  Publicity 
press  book) 


For  the 


ADVANCE 
STORIES 


CURRENT 
STORIES 


SPECIAL 
STORIES 


GENERAL 


These  to  be  of  the  enthusiastic  promise  order  and  to 
deal  with  the  film  production  as  a  whole.  Three  or 
four  should  be  furnished,  each  with  a  diflferent  lead  to 
permit  of  use  on  different  days  and  in  different  papers. 
Care  should  be  taken  to  avoid  redundance  of  credits. 


These  to  be  in  the  nature  of  laudatory  reviews  and 
entirely  devoid  of  the  kind  of  eye-wash  that  only 
serves  to  hurt  the  film  in  the  opinion  of  readers  and 
lessen  the  chances  of  publication  by  editors.  Three 
or  four  to  be  furnished. 

These  to  be  in  the  nature  of  fillers — short  and  snappy. 
Brief  biographies  of  stars,  directors,  etc.,  leading  up 
to  current  release  can  be  handled  in  this  way. 

All  pressbook  newspaper  material  should  be  entirely 
devoid  of  extravagant  claims  about  little  known  per- 
sonalities who  may  have  contributed  in  some  depart- 
ment of  the  production.  If  the  director,  author,  de- 
signer, and  others  are  national  characters  the  part 
they  played  in  making  the  film  should  be  covered  in 
the  stories  sent  direct  from  the  studios  or  in  special 
feature  material  or  current  shorts. 


June  6,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


Newspaper  Advertising  Mats 


Theatre  Display 


CREDITS 


SMALL 
ADS 


AD 

ART 


TliNY 
ADS 


GENERAL 


Should  be  confined  to  personalities  who  actually  mean 
something  at  the  box-office.  Omitting  meaningless 
credits  will  allow  more  space  or  better  display  for 
copy  to  sell  the  attraction — or  allow  for  "open"  space 
in  which  to  insert  local  copy. 

Care  should  be  taken  in  preparing — and  a  large  variety 
supplied — of  one,  two  and  three-column  ads  most 
frequently  used.  One  or  two  specimens  of  large  ads 
should  be  sufficient,  as  houses  using  such  space  gen- 
erally prepare  own  layouts. 

Three  or  more  styles  of  background  and  star  art  should 
feature  the  layouts.  Star  positions  and  atmospheric 
art  should  be  varied  but  title  lettering  kept  similar 
throughout. 

There  should  be  a  liberal  supply  of  thumb-nail  star 
mats,  quarter-inch  'names'  mats,  quarter-inch  title  mats, 
and  half-inch  star  and  title  mats  for  use  as  teasers 
and  by  subsequent  run  operations  in  large  cities  where 
rates  are  high. 

Layouts  should  be  so  arranged  that  title,  star  names, 
atmospheric  art  or  copy  groups  are  not  so  confusingly 
intermingled  as  to  prevent  use  of  any  unit  individually 
or  as  a  part  of  a  locally  arranged  composite  layout. 


Radio  Exploitation 


STAR 
SPOTS 


If  stars  or  featured  players  appearing  in  the  film  are 
taking  part  in  any  regular  commercial  radio  program, 
information  as  to  the  sponsor,  network  and  time  of 
appearance  should  be  given. 


Restrictions  on  record  manufacture  eliminate  a  radio  activity  which 
many  exhibitors  highly  favored,  this  being  records  for  1 -minute  plugs 
available  at  low  cost.  Spot  announcements  can  be  more  readily  obtained 
at  smaller  stations,  in  this  way,  as  the  difficulty  often  arising  in  handling 
press  book  copy  by  announcers  at  smaller  stations  is  avoided. 


Contests 


NEWSPAPER 


LOBBY. 

MERCHANT 

AND 

WINDOW 


RADIO 


Give  sufficient  detail  of  how  the  contest  fits  the  picture 
to  get  favorable  consideration  of  editors.  Outline  how 
the  cooperating  paper  will  be  benefited  (ad  columns, 
classified,  reader  interest,  good  will,  etc.).  Cover 
all  possible  angles  and  supply  samples  of  break  and 
follow  up  stories.    Also  suggestions  for  art. 

Specific  information  as  to  how  guessing,  coupon  sav- 
ing, misspelled  word,  missing  jig  saw  part,  key  letter, 
voting  and  other  suggested  contests  are  adaptable  to 
the  film  should  be  detailed.  Furnish  illustration  and 
step-by-step  outline  of  procedure,  covering  all  possible 
angles. 

Supply  detailed  advice  as  to  angle  on  which  to  approach 
radio  station  executives  that  offers  best  promise  of  co- 
operation. Give  full  outline  of  general  appeal,  audience 
interest,  etc.,  and  how  contest  ties  into  picture  plot  or 
action.  Furnish  complete  text  for  episode  to  episode 
microphone  reproduction. 


Special  Activities 


BALLYHOO 


NOVELTIES 


SPECIAL 
BACKGROUNDS 


One  or  more  suggestions  for  this  type  of  activity  should 
be  furnished  on  every  picture.  Descriptive  art  sketches, 
suggested  sign  copy,  complete  outline  of  proper 
procedure  and  name  and  address  of  place  or  places 
where  unique  properties  or  costumes  suggested  can 
be  obtained  and  the  approximate  price  thereof. 

Door  hangers,  napkins,  color  puzzles,  pocket  tricks, 
emblems,  novelty  fold-overs,  tire  covers,  bumper 
streamers  and  other  interest  inciters  should  be  sug- 
gested on  every  possible  picture.  Names,  addresses 
and  prices  charged  by  manufacturer  should  be  supplied. 

Sources,  other  than  regular  theatre  channels,  that 
supply  department  stores  and  other  commercial  estab- 
lishments with  low  cost  novelty  backgrounds  should 
be  sought  out.  When  the  picture  lends  itself  to 
Army,  Navy,  Sport,  Harvest,  Carnival,  Bathing  Beach 
or  other  special  background  for  lobby  or  window 
tie-ups  complete  information  as  to  sizes,  colors,  type 
and  the  name  and  address  of,  and  price  charged  by, 
the  distributor  should  be  furnished.  Illustration  should 
accompany. 


LOBBY 


FRONT 


SET 
PIECES 


At  least  two  sketches  illustrating  adaptability  of 
standard  accessories  for  novelty  advance  lobby  display 
should  be  furnished.  If  animation  or  other  effect  is 
suggested  complete  instructions  and  cost  of  necessary 
material  should  be  supplied.  The  suggestions  should 
be  conceived  with  an  eye  to  low  cost. 

At  least  two  sketches  suggesting  front  treatment 
should  be  furnished.  These  should  show  how  advance 
material  from  lobby  can  be  used  to  advantage  and 
illustrate  the  additions  necessary  to  create  eye-arresting 
display.  All  recommendations  should  be  kept  in  the 
low  cost  brackets. 

Sketches  for  set  pieces  for  foyer,  mezzanine,  rest 
rooms  and  stair  display  should  be  supplied.  These 
should  be  designed  with  an  eye  to  their  future  use 
in  the  lobby  and  then  on  the  front  or  in  a  desirable 
window.  Complete  instructions  as  to  construction 
should  be  furnished  and  the  cost  kept  down.  Advice 
as  to  cost  of  needed  material,  other  than  standard 
accessories,  and  where  it  can  be  procured,  should  be 
furnished. 


Billing  Paper  and  Accessories 


POSTING 
PAPER 


COLOR 
PRINTS 


STILLS 


GENERAL 


Deviation  from  the  standard  sizes  is  highly  desirable 
in  this  department.  Two-sheet  flats  and  three-sheet 
flats  would  lend  novelty  to  the  display  and  open  a 
new  field  of  low  cost  locations.  Midget  window 
cards,  7x11,  or  other  suited  "off"  size — half  sheet 
paper,  14x42 — one-third  sheet  paper,  14x28 — block  let- 
ter streamers  22x56  and  22x84  are  added  possibilities 
that  could  be  handled  with  present  forms  and  would 
result  in  "variety'  displays  that  could  be  spotted  more 
easib'  and  in  more  desirable  locations. 

Ilxl4's  and  22x28's  would  hold  attention  of  lobby 
shoppers  longer  and  possess  more  sales  appeal  if 
dialogue  lines  were  overprinted  across  the  bottom. 

The  excess  of  atmospheric  stills  and  photos  without 
point  should  be  eliminated  and  their  place  filled  with 
photos  that  illustrate  recommended  merchant  tie-ups, 
contest  material,  etc.  Star  heads,  clinches,  etc.,  should 
be  limited  and  a  few  examples  of  composite  layouts 
for  feature  story  use  included. 

The  layouts  of  all  posting  paper  should  be  so  designed 
as  to  permit  transposition,  or  deletion,  of  any  unit 
(copy  such  as  star  names,  catchlines,  etc.,  as  well  as 
art  elements)  can  be  made  to  produce  special  displays, 
such  as  cutouts,  window  art,  lobbv  banners,  etc. 


Stars  and  Featured  Players 

{A  chart  shoimng  as  much  pertinent  detail  as  possible  about  the  stars  and 
featured  players  taking  part  in  a  picture  xwuld  open  the  door  to  added 
fields  of  exploitation  and  cooperation.) 

Where  were  they  educated — grade  school,  high  school, 
SCHOOLS  prep  school  and  college  ?    Mention  name  of  school, 

year  of  attendance,  and  town. 


WORK 


CLUBS 
OR 

UNIONS 


SPORTS 


What  occupation  or  business  activity  were  they  engaged 
in  prior  to  entering  pictures?  Who  did  they  work  for? 
What  town?  When? 

To  what  trade  unions,  clubs,  fraternities,  sororities, 
etc.,  did  they  belong  ?  What  town  ?  When  ?  Is 
membership  still  alive? 

In  what  sport  or  sports,  if  any,  do  they  excel  and 
10  what  extent  ? 


Extra  Service 


STUDIO 
CONTACT 


TABLE 
OF 

CONTENTS 


Each  producer  should  delegate  someone  at  the  studio 
for  the  express  purpose  of  caring  for  the  special  exploi- 
tation needs  of  exhibitors  that  require  studio  co- 
operation such  as  congratulatory  telegrams  from  stars, 
etc.  Name  and  address  of  party  to  contact  for 
such  cooperation  should  appear  in  all  press  books. 

The  first  page  of  every  press  book  should  be  devoted 
to  an  indexed  outline  of  all  the  advertising,  publicity 
and  exploitation  ideas  and  illustrations  contained  in  the 
book  with  pages  noted  for  quick  reference 


Page  36 


SHOWMEN'S   TRADE  REVIEW 


June  6,  1942 


Tent  No.  25— So.  Calif. 

Big  Turnout  tor  Testimonial  Dinner  in 
Honor  of  Barker  B.  V.  Sturdivant 

A  testimonial  dinner  was  held  by  the  Tent 
on  June  1st  in  honor  of  Barker  B.  V.  Sturdivant 
who  is  leaving  Los  Angeles  to  assume  greater 
responsibilities  in  San  Francisco.  There  was  a 
great  turnout  of  barkers  for  the  afifair  honoring 
Sturdivant,  who  has  given  up  so  much  of  his 
time  and  efifort  on  behalf  of  the  local  tent  as 
well  as  for  the  Theatre  Defense  Council. 


Variety  Club  of  Charlotte  entertained  Bob  Hope,  Frances  Langford  and  Jerry  Colonna  following  their 
appearance  at  the  Carolina  Theatre  for  a  benefit  performance  for  the  3Sth  Evacuation  Unit,  Fort  Bragg. 
Standing  left  to  right:  Barkers  Johnny  Bachman,  Bob  Simpson,  Major  Paul  Sanger,  Lt.  Col.  T.  Preston 
White,  Jerry  Colonna  Barkers  Phil  Longdon  and  Tom  Little.  Center  row:  Col.  R.  W.  Whittier,  Frances 
Langford,  Bob  Hope,  Louise  Hall  (sister  of  Jon  Hall),  and  Dough  Guy  H.  F.  Kincey.  Bottom  row:  Chief 
Barker  H.  H.  Everett,  Barkers  Ben  Rosenwald,  Lester  Sipe  and  Scott  Lett. 

We  are  glad  to  report  that  Barker  Bob  Boovy 
is  out  again  after  a  sojourn  in  the  hospital. 

The  Mobile  Unit  Committee  has  been  very 
active  with  showings  held  at  the  Crittendon 
Home,  County  Home  and  Alexander  Home. 
"Buff"  Boling  has  been  named  Vice-Chairman 
of  this  Committee  with  Barkers  Sam  Hinson 
and  Red  Erskine  new  committee  members. 

Our  Best  Wishes  for  speedy  recovery  go  to 
Barker  Bob  Masterman  who  has  been  in  the 
hospital  for  the  past  several  weeks.  Welcome 
to  Pete  Prince,  Metro,  as  a  new  Barker. 


{Continued  from  Page  14) 

Tent  No.  13— Philadelphia 

Bachelder,  U.  S.  A.;  Major  J.  R.  Snyder, 
U.  S.  A. ;  Lt.  Paul  Hamerman,  U.  S.  A.,  son  of 
Barker  Frank  Hamerman ;  and  Patty  W arfield 
and  Walter  Shyretto  of  Ringiing  Brothers 
Circus. 


 Meei  tke.  CUiejj  BanJie^  

Edgar  Moss — Tent  No.  13 

Life  is  just  a  bowl  of  cherries  for  the  new  Chief 
Barker  of  Tent  No.  13,  for  whom — in  his  own  words — 
nothing  is  too  tough.  Ed  was  a  dark  horse  for  election 
to  the  highest  office  in  the 
Tent;  he  had  never  previously 
held  any  office  although  he 
had  worked  diligently  on  com- 
mittees and  borne  his  share  of 
the  hard  work  which  falls  on 
the  shoulders  of  every  Variety 
Club  barker.  But  his  popu- 
larity came  to  the  fore  quickly, 
since  he  had  only  been  a  mem- 
ber of  Variety  for  a  single  year 
before  he  became  Chief  Barker. 

When  he  isn't  busy  chief 
barkering,  Ed  is  district  man- 
ager for  20th  Century-Fox, 
job  he  has  held  down  for  the  j 
past  17  years.  The  year  in 
which  he  joined  Fox  is  the 
same  as  th'i   one:   in   which  he 

was    married;    truly    a    good-  Edgar  MosS 

luck  year.  Mrs.  Irma  Phillips  Moss  and  Ed  have  one 
daughter,  who  is  married  and  keepine  bouse. 

Prior  to  his  association  with  Fox,  Ed  spent  a  year 
with  Paramount,  two  years  with  Goldwyn,  and  a  year 
each  with  American  Releasing  and  Associated  Pro- 
ducers.   He  started  his  career  with  Paramount  in  1917. 

He  was  born  in  St.  Louis  and  attended  Pope's 
School  in  that  city,  graduating  in  189^6.  The  years 
between  then  and  1917,  he  spent  in  less  interesting 
businesses  than  the  motion  picture. 


Tent  No.  19— Baltimore 

Welfare  Committee  Building  Lift  For 
Swimming  Pool  of  Children's  Hospital 

There  was  a  swell  turnout  for  the  luncheon 
held  recently  at  the  Emerson  Hotel.  The  guest 
speaker  was  Alex  de  Ghize,  a  former  member 
of  the  Russian  Diplomatic  Corps  under  the  Czar. 
The  Kings  for  the  Day  were  Barkers  Leonard 
McLaughlin  and  Claude  Hellman. 

The  Welfare  Committee  is  building  a  lift  for 
the  swimming  pool  at  the  Children's  Hospital. 
Previously  the  hospital  had  been  having  trouble 
getting  the  crippled  children  in  and  out  of  the 
pool. 

The  Welfare  Committee  is  also  contemplating 
the  opening  of  a  brace  shop  for  poor  crippled 
children.  The  idea  at  present  is  to  give  those 
who  cannot  afford  to  pay  for  necessary  braces 
at  no  cost  and  those  who  can  afford  to  pay  at 
cost  price. 


Tent  No.  24— Charlotte 

Bob  Hope  Show  Huge  Success;  Over 
$3,000  to  Be  Turned  Over  to  Evacua- 
tion Unit;  Open  House  Follows 

The  Bob  Hope  Show  which  was  sponsored  by 
the  local  Variety  Club  last  Wednesday  for  the 
Emergency  Fund  for  the  Evacuation  Unit  No. 
38  from  Fort  Bragg  was  a  huge  success.  Every 
seat  in  the  house  was  sold,  with  more  than  one 
hundred  standing.  According  to  Chief  Barker 
H.  H.  Everett,  more  than  $3,000.00  will  be 
turned  over  to  the  Unit.  An  open  house  was  held 
in  the  Club  Rooms  after  the  show,  at  which 
Bob  Hope,  Frances  Langford  and  Jerry  Colonna 
were  the  honored  guests. 


What  you  do  now,  to  forestall  waste  of  war-irre- 
placeable materials  in  the  projection  room,  is 
crucial  to  our  National  Defense  Program.  Altec's 

seasoned  experience, 
and  scientific  knowl- 
edge, will  bring  to  your 
theatre  priceless  weap- 
ons to  give  confidence 
that  you  are  following 
a  constructive  program 
of  conservation. 


AUTEC 


SERVICE  CORPORATI044 


250  West  57th  Street 
New  York,  N.  Y. 


OUR  KNOW-HOW 


OUR  KNOW-WHY   •  • 


ARE  YOUR  FAITHFUL  ALLY 


June  6,  1942 


S  H  O  W  xM  E  N  '  S    TRADE  REVIEW 


Page  37 


the  SHOW  BUILDER 


A  Monthly  Feature  Dealing  With  Practical  Ideas  for  Booking  And  Exploiting 


SHORTS  SHOPPING 

Looking  Backward,  One  Finds 
Few  Changes  in  Shorts  Types; 
Cartoons  Are  Held  Influential 


While  we're  celebrating  the  ninth  anniversary 
of  Showmen's  Trade  Review,  we  might  as  well 
call  attention  to  the  belated  anniversar}-  of  this 
publication's  short  subject  reviewing  service, 
which  was  inaugurated  with  the  April  6  issue, 
1935 — a  little  over  seven  years  ago.  Lookirig 
back  over  some  of  the  subjects  reviewed,  we 
find  that,  on  the  whole,  few  changes  have  taken 
place  in  types  of  shorts  produced  since  that 
time.  In  1935  there  were  Broadway  Brevities, 
Melody  blasters,  travel  reels,  World  of  Sport 
reels,  etc. 

One  comedy  catches  our  eye:  "The  Old 
Grey  Mayor"  (Vitaphone).  The  subject  fea- 
tured a  new  comedian  named  Bob  Hope,  and 
was  labeled  as  "passable"  entertainment.  Lit- 
tle did  the  reviewer  of  that  day,  pioneering  in 
short  subject  criticism,  realize  that  a  few 
years  later  Bob  Hope  would  be  a  favorite 
radio  comedian  and  a  box-office  star  of  the 
first  magnitude. 

A  Betty  Boop  cartoon  was  reviewed  in  the 
same  issue — remember  the  baby-faced  character 
whose  "boop-a-doop"  voice  was  personified  by 
Helen  Kane?  And  there's  a  comedy  starring 
Joe  Cook,  who  only  a  few  months  ago  w-as 
forced  to  retire  from  a  long  and  successful 
career  as  a  top-ranking  comedian  because  of  ill 
health. 

Getting  up  to  date  now,  we  find  that  Pro- 
fessor Robert  Gessner,  chairman  of  the  mo- 
tion picture  department  of  the  Washington 
Square  College  of  Arts  and  Sciences  of  New 
York  University,  is  convinced  of  the  power 
of  cartoons  to  influence  youngsters'  ha'oits. 
Declared  Professor  Gessner  in  a  recent  New 
York  Times  interview:  "Animated  cartoons 
such  as  Popeye  and  Superman  have  the 
youth  of  America  gobbling  spinach  and  flex- 
ing their  muscles.  If  films  can  have  such  a 
strong  physical  reaction,  then  there  is  no 
limit  to  the  cultural  impact  properly-made 
educational  films  can  have." 

We  agree  with  the  Professor,  and  yet  we  hope 
the  mischievous  antics  of  Bugs  Bunny  aren't  so 
influential  as  to  make  former  good  little  boys 
and  girls  go  to  bed  without  their  supper  for 
imitating  the  sly,  wise-cracking  hare.  No,  boys 
and  girls  aren't  fooled ;  they'll  go  all-out  in 
defense  of  Bugs  if  anyone  dares  criticize  him, 
but  they're  too  smart  to  think  they  can  dupli- 
cate his  rascally  deeds  and  get  away  with  it. 

Someone  else  in  the  industry  is  also  cele- 
brating an  anniversary.  You've  never  seen 
him  on  your  screen,  but  ten  to  one  his  voice 
is  as  familiar  to  you  as  that  of  your  nearest 
relative  or  best  friend.  Pete  Smith  has  com- 
pleted his  eleventh  year  as  a  short  subject 
producer,  and  to  celebrate  the  occasion,  MGM 
recently  released  a  one-reeler  made  up  of  the 
outstanding  sequences  from  a  number  of 
Smith's  best  Specialties.  Titled  "Pete  Smith's 
Scrapbook,"  the  film  includes  such  scenes  as 
champion  archer  Howard  Hill  shooting  an 
apple  off  a  man's  head,  famous  trick  bowler 
Andy  Varipapa  kegling  in  three  alleys  simul- 
taneously, billiards  wizard  Charles  Peterson 

{Continued  on  Pa</c  45) 


Emphasize  Value  of  Short  Subjects 

Definitely  Established  as  Box  Office  Factors,  They  Deserve  Proper 
Publicity  and  Exploitation  to  Impress  the  Public  With  Their  Worth 


\\"hen  the  public  goes  shopping  for  entertain- 
ment, its  final  decision  as  to  whether  it  will 
attend  your  theatre  or  that  of  your  competitor, 
assuming  of  course  that  both  houses  are  play- 
ing features  wath  equal  drawdng  power,  will 
largely  depend  on  which  house  bills  its  entire 
program.  If  your  competitor  gets  the  business, 
perhaps  it's  because  he  is  giving  them  a  bigger 
and  better  show. 

Today,  when  short  subjects  have  definitely  es- 
tablished themselves  as  box-office  factors,  it  is 
the  wise  and  ingenious  exhibitor  who  gives 
them  the  proper  publicity  and  exploitation  build- 
up. Unfortunately,  however,  there  are  man- 
agers who  take  it  for  granted  that  it  is  sufficient 
to  refer  to  shorts  as  "a  comedy"  or  "a  trav- 
elogue" and  not  further  qualify  them. 

Don't  Forget  O'Donnell's  Words 

It  is  well  to  bear  in  mind  the  acumen  shown 
by  Bob  O'Donnell,  head  of  Interstate  Theatres, 
who  said:  "If  short  subjects  are  worth  produc- 
ing, they're  worth  buying ;  if  they're  worth 
buying,  they're  worth  selling." 

To  forget  this  is  to  forget  the  definite  place 
short  subjects  have  in  your  program  and  the 
fact  that  they  should  me  capitalized  through 
proper  selling.  Try  exploiting  them  as  you 
would  your  feature  attraction  ...  in  your  news- 
paper ads  ...  in  heralds  and  programs  .  .  . 
on  your  front  and  marquee.  Whenever  there 
is  an  opportunity  for  a  logical  tieup,  go  after 
it.  Available  from  most  of  the  companies  are 
stills,  one-sheets  and  small  ad  mats,  all  helpful 
aids  to  you  in  appealing  to  the  public. 

The  unit-program  idea  is  proving  profitable 
in  many  situations,  and  it  is  more  than  likely 
that  this  new  selling  angle  will  save  many  a 
poor  feature  for  you.    Sport  Carnivals,  Alelody 


Signs  for  Complete  Line-up 

Claude  W.  McKean,  Warner  Bros,  branch  mana- 
ger in  Indianapolis,  looks  on  as  AI  Blocker,  buyer 
for  Affiliated  Theatres,  Inc.,  Indiana's  largest 
circuit,  numbering  83  theatres,  signs  a  contract 
for  the  complete  line-up  of  Warner  Bros,  short 
subject  product  to  be  released  during  1942-43. 


Lane  Shows,  All-Cartoon  Shows,  Alusical  Jani-- 
borees  and  other  three-  or  four-short  units, 
billed  above  the  feature,  provide  novel  selling 
appeal  and  have  quickly  caught  on  in  many 
communities.  But  regardless  of  the  quality  of 
your  feature,  so  long  as  you  have  scheduled 
shorts  on  the  program,  it  is  up  to  you  to  analyze 
these  shorts  and  pick  out  the  most  logical  angles 
for  selling  them  to  your  patrons.  Don't  lose 
sight  of  the  fact  that  there  may  be,  and  probably 
is,  an  element  of  special  appeal  to  a  certain 
group  of  people  in  each  of  the  subjects,  and  that 
to  neglect  mention  of  these  is  to  lose  the  patron- 
age of  this  group. 

If  you  are  "from  Missouri,"  if  you  must  have 
proof  that  other  theatremen  are  successfully 
exploiting  short  subjects,  you  have  only  to  study 
the  material  in  this  section  of  The  Show  Builder, 
highlight  of  W'hich  is  a  report  of  the  excellent 
campaigns  staged  by  showmen  in  various  parts 
of  the  country  on  Universal's  Featurette  Ex- 
ploitation Contest.  Aside  from  the  awards, 
every  prize-winning  exhibitor  experienced  in- 
creased business  at  the  box-office.  That's  your 
cue.    Take  it  or  leave  it ! 


52  Shorts  Planned 
By  20th;  Stars  to 
Bolster  3  Specials 

Twent3'-three  single  reels  from  Movietone, 
26  Terrj'toons,  a  single-reel  Technicolor  special 
and  two  two-reel  featurettes  will  comprise  the 
52  shorts  subjects  to  be  released  bv  20th  Century- 
Fox  in  1942-43.  This  announcement  was  made 
by  J.  Clark,  short  subjects-news  manager, 
following  a  recent  series  of  conferences  with 
Tom  Connors,  vice-president. 

Under  the  supervision  of  Darryl  F.  Zanuck, 
the  special  one-reel  Technicolor  film  and  the 
two  special  two-reel  subjects  will  be  produced 
at  the  company's  Hollywood  studios,  it  was  said. 

Of  a  patriotic  nature,  the  three  specials  will 
be  bolstered  b)'  star  names,  directed  by  first- 
string  directors  and  written  by  famous  authors. 

W\th  more  than  half  the  subjects  in  Techni- 
color, the  1942-43  shorts  program  will  represent 
an  increase  of  at  least  20  per  cent  in  cost  over 
the  current  season's  line-up. 

^^'hereas  12  of  this  year's  crop  of  Terrytoons 
were  in  Technicolor,  at  least  20  will  receive 
such  treatment  on  the  new  program.  Adven- 
tures of  the  syndicated  comic  strip  character, 
"Xancy,"  will  be  featured  in  six  of  the  Teclini- 
color  Terrytoons. 

Included  in  the  Movietone  program  of  23 
one-reelers  will  be :  four  Magic  Carpets,  four 
Tliaw  Adventure  featurettes,  six  Sports  Re- 
views, six  Adventures  of  a  Newsreel  Camera- 
man, two  \\''orlds  Today  and  one  Father  Hub- 
bard Adventure. 

The  lineup  is  the  most  ambitious  in  the  short 
subject  history  of  20th-Fox. 


Page  38 


S  H  O      AI  E  N  '  S    TRADE  REVIEW 


June  6,  1942 


In  the  Short  Shops — Gordon  Hollingshead 


GORDON 
HOLLINGSHEAD 

His  idea  for  a  sub- 
stitute short  led  to 
five  Academy  awards. 


VERSATILITY  was  a  typical  Gordon  Hollingshead  trait  long  before  he  ever  assumed  charge  of  short 
subject  production  for  Warner  Bros.    Back  in  the  early  nineteen-hundreds,  while  appearing  with 
a  theatrical  roadshow  troupe,  he  ployed  everything  from  a  16-year-old  boy  to  71-year-old 
Negro  Uncle  Tom. 

If  ever  any  Hollywood  executive  has  had  the  background  and  experience  for  his  present  position, 
that  executive  is  Hollingshead.    His  career,  from  the  time  he  graduated  from 
SL  Bemord  School,  Gladstone,  N.  J.,  to  his  present  assignment,  is  one  of 
ingenuity  and  persistency. 

Gordon  Hollingshead  was  born  in  Garfield,  N.  I.,  just  a  little  over  half  a 
century  ago.  During  his  high  school  years,  he  evinced  an  interest  in  dramatic 
work,  appeared  in  all  the  school  plays.  First  money  he  ever  earned  was  as 
sports  cartoonist  for  a  Hoboken  newspaper.  Upon  graduation  from  high  school, 
he  got  a  job  with  the  U.  S.  Casualty  Company  as  a  claim  adjuster.  It  was 
during  a  vacaiion  from  this  job  that  he  applied  for  and  secured  a  role  in 
"Human  Hearts,"  produced  by  Stair  and  Haviland  as  o  road  show  for  small 
towns.    Vaudeville  and  more  stock  engagements  followed. 

Learning  that  Ed  Tannhauser,  producing  films  in  New  Jersey,  needed  a 
general  all-around  young  actor,  Hollingshead  presented  himself,  got  a 
chance,  did  so  well  he  remained  with  Tannhauser  for  three  years  in  produc- 
tions featuring  such  names  as  Lionel  Barrymore,  Arnold  Daley,  James  Cruze, 
Peggy  Snow.  Later,  he  became  assistant  to  William  Park,  stage  director  at 
Cesser  Square  Theatre  in  Boston.  The  duo  did  well  together,  but  the  draft  for 
World  War  I  terminated  their  association. 

Hollingshead  was  sent  to  Camp  Upton  for  training,  where  his  knowledge  of  photography  won 
him  a  three  months'  special  government  course  in  military  photography  at  Columbia  University. 
Graduating  with  the  rank  of  sergeant,  he  was  sent  to  France  in  the  photographic  division.  Signal  Corps, 
serving  for  18  months  in  the  field. 

Immediately  after  the  Armistice,  the  A.E.F.  produced  and  screened  for  the  boys  in  France 
a  series  of  hygiene,  sanitation  and  vocational  pictures  conditioning  troops  for  returning  home. 
Personally  picked  by  General  Pershing  from  a  number  of  doughboys  as  the  typical  American  soldier 
to  play  the  lead  in  the  educational  series:  Gordon  Hollingshead.  Shown  repeatedly  to  every  soldier 
in  France,  the  films  made  him  as  well  known  to  the  A.E.F.  as  any  leading  man  in  Hollywood  today.  A 
couple  of  fellows  named  Wesley  Buggies  and  George  Marshall  directed  the  pictures,  of  which  two 
of  the  most  popular  titles  were  "Fit  for  America"  and  "Dirty  Hands." 

Back  in  the  United  States,  Hollingshead  found  the  East  Coast  studios  dark,  discovered  the  motion 
picture  industry  had  moved  to  California.  He  lost  little  time  in  taking  a  train  to  Hollywood,  where  he 
soon  obtained  a  job  as  assistant  director  for  Samuel  Goldwyn's  production,  "Tower  of  Ivory."  Next,  he 
assisted  Louis  Gasnier  in  directing  "Kismet,"  with  Otis  Skinner.  Then  followed  "The  Sea  Beast"  with 
the  late  John  Barrymore  and  "Dante's  Inferno"  directed  by  Henry  Otto.  For  seven  more 
John  Barrymore  features  at  United  Artists  and  Warner  Bros.,  he  was  named  assistant  director  be- 
fore there  was  ever  a  script.  Barrymore  refused  to  do  a  picture  without  Hollingshead.  Reason,  ac- 
cording to  Barrymore:  Hollingshead  knew  how  to  get  things  done.  Tom  Mix,  Buck  Jones,  Shirley 
Mason,  Theda  Bara,  Warner  Oland  were  other  stars  whose  productions  were  "assistant-directed"  by  him. 

His  experience  with  talking  pictures  started  with  "The  Jazz  Singer,"  and  this  was  followed 
by  the  first  Technicolor  musical  ever  produced.  "On  With  the  Show,"  directed  by  Alan  Croslond. 

When  Warner  Bros,  took  over  First  National,  Hollingshead  became  unit  manager.  During  pro- 
duction of  the  first  picture  under  the  new  set-up  "Captain  Blood,"  which  entailed  much  research 
he  got  the  idea  for  "Give  Me  Liberty,"  which  was  later  to  break  all  attendance  records  for  a  short 
subject  and  elevate  Hollingshead  to  Number  One  position  as  producer  in  charge  of  all  shorts. 

While  assisting  Bryan  Foy  with  the  direction  of  "Payoff,"  Hollingshead's  big  chance  came.  It  seems 
that  Foy  had  a  starting  date  for  a  short  which  another  producer  failed  to  have  ready,  and  asked 
HolUngshead  if  he  had  any  idea  for  a  substitute.  HolUngshead  did.  He  suggested  the  writing  of 
"The  Star  Spangled  Banner."  Said  Foy:  "Go  ahead  and  produce  it."  Under  the  title  of  "Song  of  a 
Nation,"  the  short  attracted  much  attention  in  the  industry.  Harry  M.  Warner  saw  it  in  New  York, 
telephoned  the  studio  to  prepare  and  produce  others  like  it,  later  came  to  the  coast  to  confer  with 
Hollingshead  and  authorize  the  now-famous  series  of  historical  short  subjects  in  Technicolor.  Five  of 
these  pictures  in  the  past  five  years  have  won  Hollingshead  five  Academy  Awards.  The  producer, 
in  addition  to  various  other  activities,  is  responsible  for  current  National  Defense  films  being  made  by 
Warner  Bros,  in  cooperation  with  the  U.  S.  Government. 

Hollingshead's  love  of  patriotism  and  knowledge  of  history  probably  stemmed  from  his  ancestry: 
On  his  mother's  side,  he  is  a  direct  descendant  of  Ethan  Allen,  of  Green  Mountain  fame.  On  his 
father's  side  he  is  o  direct  relation  to  Robert  E.  Lee,  his  great  grandmother  being  the  sister  of  the 
illustrious  Southern  hero.  Married  to  a  non-professional  he  has  two  severe  critics  in  the  family:  two 
daughters,  16  and  18.    They're  always  the  first  to  stand  in  line  to  see  his  pictures. 


Air-Raid  Wardens  Help 
Swell  Attendance  for 
'When  Air  Raids  Strike' 

Engagement  of  the  recent  March  of  Time 
subject,  "When  Air  Raids  Strike,"  at  the 
Cinderella  Theatre,  St.  Louis,  provided  the 
occasion  for  Manager  G.  Krause  to  win  news- 
paper publicity  and  extra  patronage. 

Fortunately,  the  showing  coincided  with  the 
training  of  air  raid  wardens  for  the  third 
civilian  defense  district,  and  Krause  didn't  hesi- 
tate to  take  advantage  of  the  opportunity. 

He  arranged  a  parade  of  more  than  250  men 
taking  air-raid  warden  training  courses,  pro- 
vided the  marchers  with  a  large  banner  an- 
nouncing that  "we  are  on  our  way  to  see  'When 
Air  Raids  Strike'  at  the  Cinderella." 

Naturally,  the  parade  ended  at  the  theatre, 
but  that  didn't  conclude  the  stunt.  Fifty-two 
men  who  had  completed  their  training  crowded 
on  the  stage  while  Defense  Coordinator  Col. 
Harry  D.  McBride  furnished  them  with  identify- 
ing bands. 

The  parade,  Krause  points  out,  consisted  of 
a  band  and  drum  and  bugle  corps,  furnished  by 
the  local  American  Legion  post.  He  adds  that 
the  grosses  "for  that  particular  night"  were 
way  above  par. 

And  the  publicity  wasn't  just  a  line  or  two, 
either.  The  St.  Louis  Star-Times  carried  a 
four-column  photo  of  the  stage  ceremonies, 
while  another  paper  (not  identified)  carried  a 
three-column  cut  of  the  parade,  with  the  banner 
advertising  the  March  of  Time  subject  clearly 
visible. 

Krause  hopes  other  exhibitors  can  benefit 
by  his  publicity  stunt.  They  will,  if  they're 
smart. 


Star  of  Short  Analyzing  Hands 
Of  Political  and  Military  Leaders 

Coinciding  with  the  May  27  premiere  of  the 
Paramount  short,  "Hands  of  Victory,"  at  the 
Broadway  Paramount  Theatre,  hand  impressions 
of  Canada's  Prime  Minister  MacKenzie  King, 
Air  Marshal  William  Bishop  and  the  Hon. 
Charles  S.  Power,  Minister  for  Air,  were  re- 
ceived in  New  York  for  analysis  by  Dr.  Josef 
Ranald,  world-famous  hand  analyst  featured  in 
the  short. 

Major  General  T.  H.  Shen,  Chinese  Air 
Corps,  and  Group  Captain  Stefen  Sznuk,  Chief 
of  the  Polish  Air  Mission  to  Canada,  also  sent 
their  handprints.  The  impressions  were  taken 
at  the  Air  Training  Conference  held  recently 
in  Ottawa. 


Barbee-Cues'  Folder  to  Butchers 

MGM  is  furnishing  a  folder  with  a  I-i/^-like 
cover  to  meat  retailers  urging  their  cooperation 
with  exhibitors  in  putting  over  Pete  Smith's 
"Barbee-Cues."  The  cover,  suitable  for  window 
display,  contains  space  for  theatre  name  and 
imprint.  Inside  of  folder  shows  illustrations  of 
barbecue  cuts,  mats  of  which  the  retailer  can 
obtain  from  the  National  Live  Stock  and 
Meat  Board,  407  S.  Dearborn  St.,  Chicago,  for 
use  in  newspaper  and  handbill  advertising. 


You're  overlooking  a  treasure  vault  of 
profits  if  you  fail  to  take  advantage  of  the 
highly  popular  characters  of  the  featurettes 
to  build  patronage  for  ordinary  feature  re- 
leases. 


POPEYE  THE  SA/LOR 
^    AND  ALL 
S:    HIS  COHORTS  .  .  . 


THE  POWER  i"^ 


;,RE  PART  OF 


Paramount  Pictures  Inc.  Produced  by  Fleischer  Studios 


June  6.  1942 


SHOWMEN'S    TRADE    R  E  \'  I  E  W 


Page  39 


Production  Activity  On 
The  Short  Subject  Front 


'Mr.  Strauss'  Regular  Character 

George  Pal  found  "Mr.  Strauss  Takes  a 
Walk"  so  successful  he's  doing  a  sequel  with 
"Mr.  Strauss"  as  a  regular  character.  The 
Puppetoon  master  is  doing  a  good  job  for  Para- 
mount. 


Howard  Hill  Back  From  Mexico 

Archer  Howard  Hill  returned  from  old  ^lex- 
ico  and  Arizona  after  a  seven-week  location 
trip  during  which  he  filmed  a  two-reeler  called 
"Devil  Cats  of  the  Yaqui."  The  film  shows 
hunting  of  jaguar,  cougar  and  bear  by  bow  and 
arrow. 


Complete  Andy  Clyde  Comedy 

'•Here  Comes  the  Groom."  a  two-reel  comedy 
starring  Andy  Clyde,  has  been  completed  at 
Columbia.  Harry  Edwards  wrote  the  screen- 
play and  directed.  Del  Lord  and  Hugh  Mc- 
Collum  were  co-producers.  The  film  has  a 
sports  shop  background  to  lend  color  to  the 
bevy  of  beauties  supporting  Andy. 


Kennedy  Signs  New  Contract 

Edgar  "'Slow  Burn"  Kennedy  has  signed  a 
new  contract  with  RKO  for  sLx  Average  ]Man 
short  subjects  during  the  coming  year.  This 
will  bring  to  324  the  number  of  pictures  in 
which  Kennedy  has  appeared.  Bert  Gilroy  will 
repeat  as  producer. 


New  Background  Technique 

Leon  Schlesinger  will  introduce  a  new  back- 
ground technique  in  "'Hold  the  Lion,  Please,"  a 
Merrie  Melody,  starring  Bugs  Bunny,  soon  to 
be  released.  Ideas  and  colorings  from  the  works 
of  Paul  Gaugin,  modern  French  painter  about 
whom  ''Moon  and  Sixpence"  was  said  to  have 
been  written,  will  be  used. 


Staub's  Victory  Gardens  Short 

Columbia's  Ralph  Staub  has  just  finished  an 
issue  of  Screen  Snapshots  featuring  Holly- 
wood's Mctory  Gardens,  planned  to  stimulate 
interest  in  the  garden  movement. 


Government  Approves  Warner  Short 

Official  approval  of  the  War  Department  was 
received  by  Warners  for  the  filming  of  "Spe- 
cial Delivery,"  a  two-reel  subject  in  Technicolor 
that  will  dramatize  an  attack  by  U.  S.  Air 
Force  bombardiers  on  a  flotilla  of  Japanese 
warships.    B.  Reeves  Eason  directs. 


Will  Forego  Summer  Shutdown 

For  the  first  time  in  many  years,  Columbia's 
shorts  department  will  forego  its  summer  shut- 
down, owing  to  an  enlarged  two-reeler  sched- 
ule. Both  the  Jules  White  and  Del  Lord-Hugh 
McCollum  units  are  working  at  top  speed. 


BUY  BONDS,  STAMPS  EVERY  PAYDAY 


Special  Promotion  Launched  by 
Feminine  Assistant  Manager 


Show-woman  Ruth  Garrett  stands  beside  display 
and  prize  accessories  she  promoted  in  connection 
with  weekly  kiddie  shows  at  Warners'  Laroy 
Theatre,  Portsmouth,  Ohio.  Republic's  serial, 
"King  of  the  Texas  Rangers,  "  was  the  feature 
attraction.  For  details  of  former  cashier's  ac- 
complishment in  new  assistant  managerial  post, 
read    story    accompanying    the    picture  above. 

Skelton  Subject  Tops  Admiral's 
'Hour  of  Splendid  Short  Reels' 

Out  in  Omaha,  Nebraska,  the  new  Admiral 
Theatre  advertises  its  supplementary  attractions 
as  "The  Admiral  Hour  of  Splendid  Shorts." 

To  bolster  box-office  receipts  on  a  program, 
the  theatre  billed  Red  Skelton  heavily,  thus 
capitalizing  on  the  comedian's  current  radio 
popularity. 

The  subject,  in  which  he  is  featured  with  the 
Merry  Macs,  is  entitled  "Seeing  Red."  and  be- 
cause of  Skelton's  rapid  ascent  to  stardom,  is 
more  potent  now  than  when  originally  released. 


Nazi  Footage  in  War  Short 

Composed  of  German  newsreel  footage  about 
the  war  and  also  including  material  taken  from 
the  Nazi  scare  film,  "Victory  in  the  W^est,"  a 
short  war  film  documentary  entitled  "This  Is 
Our  Eenmy."  with  commentary  by  Archibald 
MacLeish.  director  of  the  Office  of  Facts  and 
Figures,  has  been  compiled  by  \\'arner  Bros. 
Commentary  of  ]MacLeish  was  recorded  in 
Washington  last  week. 


Two  More  'Jasper'  Puppetoons 

Two  more  Jasper  pictures  have  been  planned 
by  George  Pal.  producer  of  Puppetoon  shorts 
for  Paramount.  The  little  sepia  star  will  be 
featured  in  '"Jasper  and  the  Haunted  House." 
now  in  production,  while  Pal's  writer.  Jack 
Miller,  is  completing  the  script  on  "Jasper  and 
the  Box  Cars." 


Former  Cashier  Surprises  Her 
Male  Skeptics  With  Display 
OfHigh-CalibreSho  wmanship 

Because  she  was  the  first  girl  in  Warner 
Bros.'  Ohio  Zone  to  be  assigned  to  such  a  post, 
former  cashier  Ruth  Garrett  of  the  Laroy  The- 
atre, Portsmouth,  Ohio,  was  not  a  little  nervous 
when  word  came  from  her  superiors  that  she 
had  been  appointed  assistant  manager. 

Ruth  realized  she  had  a  big  job  ahead  of  her 
She  also  knew  that  all  eyes  would  be  centered 
on  her  to  determine  whether  or  not  girls  could 
capably  fulfill  the  duties  left  vacant  by  men 
going  into  the  nation's  armed  forces. 

Ruth  has  not  failed  her  sex.  Her  first 
accomplishment  in  her  new  post  proves  that  this 
young  lad}'  has  showmanship  in  her  blood. 

As  a  cashier,  she  became  acquainted  with 
juvenile  patrons,  saw  many  of  them  turn  into 
adults.  So,  for  her  first  assignment,  she  wanted 
to  arrange  a  Kiddie  Show  for  the  welfare  of 
the  theatre. 

Her  promotional  ability  began  to  assert  itself. 
Knowing  the  manager  of  a  local  department 
store  was  seeking  to  increase  his  juvenile  trade, 
she  drew  up  a  brief  of  sales  points  showing 
the  benefits  which  he  would  receive  by  tieing 
in  with  the  Laroy  Kid  Show's.  With  this 
amm-jnition,  she  approached  him. 

\\'hen  the  conference  was  over,  she  had  pro- 
moted the  following  gratis,   in   return  for  a 
merchant  card  on  display  and  plugs  from  the 
stage  when  presenting  the  prizes  to  the  winners : 
500  five-cent  school  writing  tablets  to 
the  first  500  kiddies  attending  the  open- 
day  of  Republic's  serial,  "King  of  the 
Texas  Rangers." 

10,000  prize-winning  tickets  with  copy 
plugging  the  serial. 

12  Texas  Ranger  outfits,  complete 
with  hats  and  guns,  as  "first"  prizes. 
These  were  given  away  each  week  dur- 
ing the  showing  of  the  serial  (see  cut). 

12  ten-gallon  Ranger  Hats,  one  given 
away  each  week  as  second  prize. 

12  nine-foot  lariats,  one  given  away 
each  week  as  third  prize. 

6   Gene  Autry   guns   and  holsters, 
given  away  as  additional  prizes  from 
time  to  time. 
The  merchant  thought  so  much  of  the  oppor- 
tunities of  the  tieup  that  he  built  the  special 
lobby  display  (see  cut) . 

Had  the  articles  Ruth  promoted  been  pur- 
chased by  the  theatre,  the}'  would  have  cost 
more  than  $150. 

Some  of  you  strong,  silent,  energetic  /nale 
showmen  who  just  can't  get  any  cooperation 
from  local  dealers  should  learn  a  thing  or  two 
from  the  weaker  (?)  se.x,  as  personified  by 
Ruth  Garrett. 

.Another  matter  for  serious  consideration :  the 
time  may  come  when  that  cashier  of  yours  may 
be  called  upon  to  fill  a  managerial  post.  Is  she 
prepared  for  such  an  eventuality? 


Why  not  get  the  newspaper  to  run  a  con- 
test for  the  kiddies  on  which  cartoon  char- 
acter they  like  best — and  why?  It  should  get 
a  lot  of  interest. 


IT'S  A  PLEASURE 
TO  LOOK  AT  A 
B.O.  REPORT... 


pmMOUHl  SHORT"' 


Page  40 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


Campaign  Highlights  in  Universal  Shorts  Contest 


□ 


Above:  Patrons  of  the  Capitol  Theatre,  Philadelphia,  had  the 
opportunity  to  vote  for  favorite  musical  short  as  one  of  the 
highlights  of  Herman  Comer's  campaign  on  musical  "Doin'  the 
Town."  University  of  Pennsylvania  awarded  plaque  to  Universal. 


Above:  One  month  before  exhibiting  "Cavalcade  of  Aviation,"  Manager  Ray  B. 
Walter  of  the  Grand  Theatre,  Hallock,  Minn.,  planted  this  effective  window 
with  a  local  merchant.  Memorial  to  local  flyer,  German  helmet  from  Argonne 
forest,  newspaper  headlining  end  of  last  war  were  part  of  window's  contents. 


Above:  Manager  Ed  Purcell  of 
Warners'  Strand  Theatre,  Staun- 
ton, Va.,  tied  in  with  the  local 
Navy  Recruiting  Station  to  have 
one-sheets  advertising  the  se- 
rial, "Don  Winslow  of  the 
Navy,"  posted  on  "A"  boards. 


Above:  Paul  K.  Mulheirn,  Liberty,  Mercer, 
Pa.,  used  freak  display  on  chapter  play. 


Above:  Window  display  at  Montgomery-Ward 
store  was  promoted  by  Exploiteer  Jack  Matlack 
of  the  Rialto  Theatre,  Medford,  Ore.,  on  "Cav- 
alcade of  Aviation."  Matlack  landed  11  other 
windows,  displayed  model  airplanes  in  foyer,  ar- 
ranged essay  contest  with  local  schools,  used  ef- 
fective street  ballyhoo,  tied  in  with  post  office. 


Left:  Street  parade, 
arranged  by  C.  E. 
Cook,  Tivoli,  Marys- 
ville,  Mo.,  with  the 
music  departments  of 
high  school  and  col- 
lege, included  36- 
piece  band,  five  uni- 
formed  champion 
twirlers,  sound  car, 
five  bannered  autos, 
uniformed  boy  patrol 
carrying  banners  ad- 
vertising the  musical 
featurette,  "Is  Every- 
body Happy?"  Note 
leader  of  the  band, 
with  clarinet  and 
battered  top  hat  to 
resemble  Ted  Lewis. 


We" 


on 


TODAYI 
and  THURSDAY! 


BOISE 


Above:  Nevin  McCord,  Boise 
Theatre,  Boise,  Idaho,  contacted 
Universal  for  sketches  of  Woody 
Woodpecker,  enlarged  them  for 
posters,  used  them  in  his  ads. 


June  6,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  41 


Shorts  Campaigns  ReveaLSmart  Showmanship 

h  Details  of  Winning  Entries  in  Universal  Contest  Prove  Value  of  Featurette  Exploitation 


When  the  judging  was  completed  and  the 
smoke  had  cleared  in  Universal's  recent  $2,400 
Featurette  Exploitation  Contest,  one  important 
fact  stood  out  above  all  others:  Short  subjects 
are  now  being  accorded  exploitation  commen- 
surate with  their  box-office  value.  Indeed,  most 
If  of  the  campaigns  submitted  rivaled  the  elaborate 
selling  plans  on  feature  attractions. 

The  following  brief  outlines  of  some  of  the 
winning  campaigns  offer  indisputable  proof  of 
the  exploitation  value  of  short  subjects.  If 
Universal's  contest  has  served  to  drive  this  fact 
home  to  those  exhibitors  who  have  been  skeptical 
about  the  results  to  be  obtained  by  properly 
merchandising  shorts,  it  has  performed  a  worth- 
while service  to  the  industry. 

Staunton,  Va.  Manager  Edward  Purcell  of 
the  Strand  Theatre  tied  in  with  the  local  Navy 
Recruiting  Station  in  his  campaign  on  the 
serial,  "Don  Winslow  of  the  Navy."  Besides 
using  serial  one-sheets  on  all  its  "A"  boards 
(sec  cut  on  opposite  page),  the  Station  also 
arranged  special  window  displays  in  the  busi- 
ness district.  Purcell  distributed  heralds  on  the 
serial,  repeating  this  procedure  on  another 
chapter-play,  "Sea  Raiders." 

Boise,  Idaho.  Winning  campaign  of  Man- 
ager Nevin  McCord  of  the  Boise  and  Granada 
theatres  was  also  on  "Don  Winslow  of  the 
Navy."  The  principal  phase  was  a  tieup  with 
the  loiva  Daily  Statesiiiaii,  a  newspaper  which 
(fortunately  enough  for  McCord)  was  just  in- 
augurating the  Don  Winslow  comic  strip  in  its 
columns.  As  a  result,  the  newspaper  gave  the 
serial  a  splendid  build-up. 

Printed  and  distributed  throughout  the  Boise 
retail  trading  area  were  40,000  12-page  comic 
tabloid  heralds  which  contained  a  half-page  ad 
on  the  opening  on  the  back  page.  The  news- 
paper printed  and  distributed  the  heralds.  Cost 
to  the  theatre :  gratis. 

McCord  also  ran  teaser  ads  and  a  four-column 
opening-day  ad  in  the  Statesman  at  no  cost  to 
the  theatre.  Newspaper  trucks  were  bannered. 
Radio  time  on  the  newspaper's  program  carried 
spot  announcements.  The  Boise  theatreman 
points  out  that  the  value  of  the  promoted  free 
space  was  approximately  $200. 

Philadelphia,  Pa.  Manager  Herman  Comer 
of  the  Capitol.  Theatre  keeps  fully  informed 
on  collegiate  activities,  otherwise  he  wouldn't 
have  known  that  each  year  The  Daily  Penn- 
sylvanian,  student  paper  of  the  University  of 
Pennsylvania,  awards  a  plaque  for  the  best 
featurette  of  the  year.  After  viewing  "Doin'  the 
Town"  at  the  Capitol,  the  editors  chose  it  as 
the  best,  presented  the  plaque  to  Universal.  The 
stunt  broke  the  Daily  Nczi's  with  pictures  and 
a  story. 

Comer  received  free  newspaper  and  radio 
plugs,  and  also  arranged  tieups  with  night  clubs 
and  department  stores  for  counter  and  window 
displays.  Even  street  vendors  of  records,  as 
well  as  firms  furnishing  music  via  juke  boxes, 
jumped  at  the  chance  to  display  "Doin'  the 
Town"  tie-in  cards.  Ozzie  Nelson  recordings 
were  broadcast  through  a  loudspeaker  in  the 
lobby,  and  patrons  were  asked  to  vote  for  their 
favorite  musical  short  (see  cut  on  opposite 
page). 

Hallock,  Minn.  An  unusually  fine  campaign 
was  planned  and  executed  by  Manager  Ray  B. 
Walter  of  the  Grand  Theatre  on  behalf  of 
"Cavalcade  of  Aviation."  Selling  this  particu- 
lar subject  to  his  patrons  seemed  a  "natural" 
for  Walter,  inasmuch  as  he  had  met  Captain 


Eddie  Rickenbacker  in  France  during  World 
War  I. 

To  create  interest,  Walter  arranged  a  model 
airplane  building  contest  among  school  students. 
He  knew  that  children  in  the  lower  grades 
would  not  be  skillful  in  this  art,  so  he  extended 
the  rules  of  the  contest  to  include  paintings, 
drawings,  or  colorings  of  airplane  pictures. 

All  participants  were  invited  to  the  Grand 
at  two  successive  Saturday  matinees,  when  the 
details  were  explained.  Needless  to  say,  the 
children  were  enthusiastic  and  later  came 
through  with  many  fine  models. 

Possessing  several  souvenirs  from  World 
War  I,  Walter  utilized  them  in  an  impressive 
window  display  (see  cut  on  opposite  page). 
Large  ads  were  inserted  in  the  newspapers  re- 
garding the  airplane  building  contest  and  the 
display.  Two  "readers"  in  the  "local"  columns 
were  inserted  in  all  five  newspapers  each  week 
for  a  month.  Heralds  were  distributed,  and 
one-sheets  were  posted  in  prominent  locations. 

Mercer,  Pa.  Manager  Paul  K.  Mulheirn 
of  the  Liberty  Theatre  scored  with  his  campaign 
on  the  serial,  "Riders  of  Death  Valley."  In 
the  foyer  he  placed  a  taxidermist's  display  of 
several  freak  animals,  including  a  two-headed 
calf,  an  albino  squirrel  and  a  "what-is-it"  freak 
(sec  cut  on  opposite  page).  Other  displays  on 
view  during  the  serial's  run  were :  a  model  of 
Alercer,  made  to  scale,  with  moving  toy  auto- 
mobiles ;  an  exhibit  of  century-old  newspapers 
containing  historical  highlights.  While  one 
thrilling  chapter  was  being  exhibited,  Mulheirn 
created  the  proper  atmosphere  by  displaying  a 
mechanical  ghost  in  the  lobby. 

Maryville,  Mo.  Basis  for  C.  E.  Cook's 
prize-winning  campaign  was  the  Ted  Lewis 
featurette,  "Is  Everybody  Happy?"  A  week  in 
advance  of  the  showing,  Cook  presented  his 
theatre  stage  band  in  a  program  dedicated  to 
the  short.  All  members  wore  top  hats,  and 
master-of-cerem.onies  Jack  Cook,  son  of  the 
manager,  duplicated  the  Ted  Lewis  manner- 
isms. 

In  the  window  of  a  leading  clothing  merchant, 
the  Tivoli  management  planted  a  window  display 
on  men's  shorts,  with  the  featurette  one-sheet 
centered.  At  one  side  of  the  window  was  a  card 
plugging  the  store's  merchandise  ("Fields  Shows 
the  Finest  Shorts"),  while  at  the  other  was  a 
card  bearing  this  copy :  "Tivoli  Shows  the 
Finest  in  Short  Subjects."  (Ed.  Note:  This 
tieup  could  be  made  on  any  worthwhile  short, 
and  should  certainly  be  duplicated.) 

The  musical  departments  of  the  high  school 
and  college  cooperated  with  Cook  by  staging 
a  parade  (see  cut  on  opposite  page).  After 
marching  through  the  business  district,  the  pro- 
cession ended  at  the  theatre,  where  the  36-piece 
band  played  a  concert. 

Medford,  Ore.  Stressing  the  "Uncle  Sam 
Needs  Pilots"  angle,  Exploiteer  Jack  Matlack  of 
the  Rialto  Theatre  set  up  an  Army  Recruiting 
Station  in  the  lobby,  invited  everyone — not 
merely  those  interested  in  enlisting — to  ask 
questions  about  the  Army  Air  Corps.  An  Army 
officer  was  in  charge  of  the  Station,  and  all 
local  Army  business  was  conducted  from  the 
lobby  during  the  run  of  "Cavalcade  of  Aviation." 

As  the  theme  for  his  campaign,  Matlack  used 
this  line  in  his  ads,  displays  and  radio  an- 
nouncements :  "America's  'V  is  in  her  'Cav- 
alcade of  A'V'iation." 

Other  highlights  :  Promoted  by  a  dozen  win- 
dow displays  using  model  airplanes  furnished 


by  local  Model  Airplane  Club.  Created  a  large 
float  which,  with  eight  large  model-size  air- 
planes aboard,  toured  the  business  district. 
Promoted  an  essay  contest  among  school  stu- 
dents on  the  subject,  "What  Important  Part 
Has  America's  Cavalcade  of  Aviation  Had  in 
tlie  Building  of  Our  Great  Democracy?" 
Planted  a  display  in  the  local  Post  Office.  Ar- 
ranged a  store-wide  tieup  with  one  mercantile 
establishment  whereby  clerks  wore  special 
badges,  .aviation-blue  sportswear  was  featured, 
banners  were  displayed  and  two  windows  given 
over  to  plugging  the  short. 

St.  Louis,  Mo.  One  month  in  advance. 
Manager  Roy  Muehlemann  of  the  Gravois 
Theatre  started  exploiting  "Cavalcade  of  Avia- 
tion." He  conducted  a  model  airplane  contest, 
placed  cards  in  eight  stores  handling  equipment 
for  model  plane  building,  placed  a  board  in  the 
lobby  showing  all  types  of  American-made 
planes.  As  the  contest  progressed,  entries  were 
displayed  in  the  lobby.  So  many  were  sub- 
mitted that  some  of  them  had  to  be  exhibited 
in  the  foyer. 

On  the  night  of  the  opening,  Muehlemann  had 
two  St.  Louis  boys  inducted  into  the  air  arm  of 
the  U.  S.  Navy  on  the  stage.  Story  of  the 
induction  broke  in  the  St.  Louis  Star-Times.  A 
drum  and  bugle  corps  also  appeared  on  the 
stage,  as  well  as  American  Legion  color- 
bearers  and  guards.  Prizes  to  model  airplane 
contest  winners  were  awarded  following  these 
ceremonies. 

Columbus,  Ga.  That  Helen  Parrish,  one 
of  the  personalities  in  "Doin'  the  Town,"  was 
from  Columbus  made  it  easy  for  Manager  T.  R. 
Jones  of  the  Bradley  Theatre  to  get  a  news- 
paper break.  Even  the  critic  reviewed  the  sub- 
ject above  the  feature.  Special  heralds  were 
distributed,  and  a  display  was  rigged  up  for 
the  lobby.  (The  display  attracted  so  much  at- 
tention that  Jones  plans  to  have  a  short  subject 
panel  on  view  at  all  times.)  The  musical 
featurette  was  also  prominently  billed  on  the 
marquee. 

Rock  Island,  111.  Another  instance  where 
the  appearance  of  a  home-town  girl  in  a  short 
subject  made  exploitation  of  the  subject  a  "natu- 
ral" was  the  campaign  of  Orville  Rennie,  Tri- 
States  city  manager,  on  "Skyline  Serenade." 
Rennie  promoted  a  wealth  of  newspaper  pub- 
licity on  the  angle  that  June  Haver,  formerly 
June  Stovenhour  of  the  local  radio  station,  was 
one  of  the  personalities  in  the  short.  Announce- 
ments w'ere  made  in  the  public  schools,  and  the 
radio  plugged  the  short,  utilizing  a  recording 
made  by  Miss  Haver  at  the  Universal  Studios 
in  Hollywood  at  Rennie's  request.  Flittered 
frames  enclosing  8x10  stills  were  planted  in 
several  store  windovi's. 


Showmanship  on  'Gay  Parisian' 

Newspaper  publicity  stories  were  promoted  by 
C.  H.  Stewart,  manager  of  the  Waco  Theatre. 
Waco,  Texas,  for  his  showing  of  "The  Gay 
Parisian."  In  another  Texas  situation,  the 
Technicolor  dance  subject  highlighted  an  AU- 
Russian  program. 


Have  you  had  set  pieces  made  of  the  more 
popular  characters  in  the  short  subject  field 
for  use  as  front  display  when  those  char- 
acters are  playing?   It  helps  business. 


STRONG  EXPLOITA- 
TION OF  JUST 
THE  RIGHT  SORT  . . 


pTrAMOUNT  SHORT! 


VICTORS 

^     PARAMOUNT  HEADLINER 


i 


Page  42 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


Service  Specials  Combined  for  ^Salufe 

A  special  short  subject  program  combining  three  of  the  Academy  Award-winning  Service  Specials 
in  Technicolor,  with  a  special  main  title  added,  is  currently  being  released  by  Warner  Bros.  The 
sixty-minute  picture  is  entitled  "A  Salute  to  the 
Armed  Forces,"  and  varies  in  contents  in  the 
exchanges,  as  any  three  of  the  seven  service 
shorts  in  release  can  be  included. 

Already  tried  and  tested,  the  idea  proved  suc- 
cessful in  the  Fox  Midwest  chain  of  theatres. 
Reported  District  Manager  Fred  C.  Souttar  of 
Fox  Midwest  in  a  letter  to  Norman  hi.  Moray, 
Warner  Bros,  short  subject  sales  manager: 

"We  found  the  program  one  that  pleased 
audiences  and  secured  exceptionally  good  com- 
ment wherever  it  was  used.  As  a  box-office  at- 
traction it  has  definite  merit.  We  found  that  it 
pleased  and  drew  as  well  as  many  second  fea- 
tures." 

"A  Salute  to  Armed  Forces"  particularly  lends 
itself  to  an  intensive  exploitation  campaign  which 
can  be  worked  out  with  the  cooperation  of 
branches  of  the  armed  services  and  with  local 
patriotic  organizations. 

A  five-page  press  book,  special  ad  mats,  a  full- 
color  one-sheet,  and  stills  from  the  Service  Spe- 
cials are  available  to  exhibitors  playing  the 
subject. 

Shorts  furnishing  material  for  "A  Salute  to  the 
Armed  Forces"  are:  "Service  with  the  Colors," 
produced  with  the  cooperation  of  the  United 
States  Army;  "Meet  the  Fleet,"  doing  honor  to 
the  men  of  the  Navy;  "March  on  Marines,"  fea- 
turing America's  own  Commandos;  "Wings  of 
Steel,"  produced  with  the  cooperation  of  the 
Army  Air  Corps;  "Here  Comes  the  Cavalry,"  filmed  in  Texas  with  the  cooperation  of  the  Army 
Cavalry  units;  "Soldiers  in  White,"  portraying  the  heroic  activities  of  the  Army  Medical  Corps;  "The 
Tanks  Are  Coming,"  filmed  at  Fort  Knox  and  describing  maneuvers  of  armored  divisions. 


Suggested  lobby  display  on  Warners'  "A  Salute 
to  the  Armed  Forces"  utilizes  special  one-sheet 
prepared  for  the  film  and  individual  one-sheets 
available  on  the  Service  shorts,  three  of  w/hich 
make  up  "Salute."  Actual  size  of  display  is  8  ft. 
square.  It  can  be  duplicated  by  theatre  artists 
at  a  cost  of  two  or  three  dollars.  As  a  matter 
of  fact,  your  artist  may  be  able  to  go  even 
further  and  create  a  display  even  more  effective. 


Revives  Old  Subject 
With  Profitable  Results 

Knowing  short  subjects  and  when  to  revive 
old  ones,  if  such  a  procedure  seems  to  have 
possibilities,  is  a  showmanship  art  mastered  by 
Manager  Ed  Harris 
of  the  Fox  Glendale 
Theatre,  Glendale, 
California. 

Harris  noticed  that 
the  United  States-Jap- 
anese crisis  dominated 
the  newspaper  head- 
lines, so  he  figured  that 
a  previous  March  of 
Time  subject,  "U.  S. 
Navy— 1940,"  would 
be  even  timelier  dur- 
i  n  g  the  American- 
Japanese  crisis  than 
ever  before. 

To  tie  in  with  the 
newspaper  headlines, 

he  changed  the  title  to  "U.  S.  Navy  on  the 
Pacific,"  advertised  it  in  the  dailies,  on  the 
screen,  and  in  front  of  the  theatre  {see  cut). 
He  received  the  fullest  cooperation  from  all 
local  aviation  factories  and  schools,  including 
the  Lockheed  Aircraft  Corp.,  which  publicized 
the  showing  in  their  weekly  publication  that 
reached  over  25,000  workers. 

That  the  revival  booking  brought  in  extra 
patrons  was  both  a  surprise  and  delight  for 
the  Glendale  management,  because  he  had  an- 
ticipated little  business.  Seventy-five  per  cent 
of  the  patrons,  he  reports,  were  attracted  be- 
cause the  short  subject  was  sold  over  the 
feature. 


Indianapolis  Exhibitor  Sells  News 
On  Equal  Basis  With  Feature 

That  the  newsreel  today  deserves  equal  bill- 
ing with  the  feature  is  the  contention  of  A.  C. 
Zaring,  owner-manager  of  the  Zaring  Theatre, 
Indianapolis.  This,  he  says,  is  because  in  these 
war-days  the  public  is  more  news-hungry  than 
ever  before,  and  the  newsreel  fills  a  craving  for 
pictorial  news  as  no  other  medium  can.  Says 
Exhibitor  Zaring : 

"I've  been  playing  Pathe  News  ever  since  it 
started  a  third  of  a  century  ago,  and  never  at 
any  time  during  that  period  have  I  known 
such  public  interest  in  newsreels  as  at  present. 
Today  I  advertise  my  newsreel  as  importantly 
as  my  main  feature,  in  lobby  displays,  bill- 
boards and  newspaper  ads,  and  I  have  found 
that  it  reflects  itself  at  my  box-office. 


Kids  Go  for  Cartoon  Show 

A  lot  of  juvenile  interest  was  aroused  when 
Manager  Lowell  Bodiford  of  the  Parkway  The- 
atre, Ft.  Worth,  Texas,  booked  and  exploited 
a  trio  of  Woody  W oodpecker  cartoons.  The 
special  cartoon  show  was  billed  over  the  feature 
and  received  generous  newspaper  publicity. 


Musical  Program  Proves  Draw 

A  unit  program  consisting  of  "Shufifle 
Rhythm,"  "Happy  Circus  Days"  and  "Melodies 
Old  and  New,"  got  extra  money  for  Manager 
Jack  Cantrell  of  the  Palace  Theatre,  Ft.  Worth, 
Texas.  He  sold  the  show  via  lobby,  ads  and 
marquee. 


Fred  Quimby  Signs 
New  Pact  with  MGM 

Fred  C.  Quimby,  one  of  the  few  men  in  the 
motion  picture  industry  who  has  devoted  his 
entire  career  to  short  subjects,  has  signed  a 
new,  long-term  contract  as  a  Metro-Goldwyn- 
Mayer  executive,  it  was  announced  this  week. 

Apart  from  his  duties  as  short  subjects  liaison 
executive  with  the  sales  department,  Quimby's 
particular  concern  is  the  field  of  the  animated 
cartoon.  This  has  been  his  special  work  since 
1937  when,  foreseeing  the  present  popularity  of 
this  branch  of  shorts,  he  persuaded  MGM  to  be- 
come the  first  and  only  major  studio  to  operate 
its  own  cartoon  plant. 

Quimby  came  to  MGM  in  1927  when  the  studio 
first  began  producing  shorts.  He  was  brought 
in  to  organize  the  new  department.  Prior  to 
that  time  he  was  general  manager  for  shorts  at 
Fox  and  Pathe. 


Cartoons  Lead  Paramount  Shorts 
Being  Released  During  June 

Seven  short  subjects  are  scheduled  for  re- 
lease this  month  by  Paramount,  according  to 
Oscar  A.  Morgan,  the  company's  sales  manager 
of  short  subjects  and  news. 

Already  released  (June  5)  are  "Electric 
Earthquake,"  a  Superman  cartoon  in  Techni- 
color, and  "Many  Tanks,"  a  Popeye  cartoon. 
Scheduled  for  June  12  release  are  "Keeping  in 
Shape,"  with  Robert  Benchley,  and  a  Popular 
Science  subject  including  the  first  X-ray  motion 
pictures.  "Parachute  Athletes,"  a  Grantland 
Rice  Sportlight,  is  slated  for  June  19.  A  week 
later,  "Tulips  Shall  Grow,"  a  George  Pal 
Puppetoon  in  Technicolor,  and  an  Unusual  Oc- 
cupations will  be  released. 


Tucker  Cashes  in  on  Failure 
Of  Experts  to  Answer  Question 

One  of  the  questions  that  stumped  the  experts 
on  Information  Please  No.  2  was :  "What  state 
has  the  slogan  'Land  of  Enchantment'  ?" 

With  this  in  mind,  George  Tucker,  Interstate's 
Albuquerque  city  manager  started  a  riot  in  the 
local  newspapers  which  resulted  in  plenty  of 
talk  about  the  subject. 

New  Mexico  is  the  answer  to  the  question,  of 
course,  and  the  local  boys  and  girls  got  pretty 
excited  at  the  failure  of  experts  to  reply  cor- 
rectly. Newspaper  articles  and  editorials  ap- 
peared, and  that  made  George  happy,  for  it 
stimulated  ticket  sales  during  the  engagement 
of  the  RKO-Pathe  subject. 


Shorts  Setpieces  and  Panels 

One  of  the  theatres  of  the  Wilby-Kincey  cir- 
cuit used  attractive  setpieces  and  panels  to  sell 
"Calling  All  Girls"  and  "Loco  Boys  Make 
Good,"  billed  them  over  the  feature  in  each 
instance,  enjoyed  better-than-average  business 
at  the  box-office. 


She  Roused  Public's  Curiosity 

Campaign  of  Lorene  Valdez,  Ritz,  Weslaco, 
Tex.,  on  March  of  Time  No.  10  had  patrons 
eagerly  awaiting  its  showing. 


ACTION,  THRILLS, 
COMEDY,  MUSIC 
AND  SPORT... 


voU'LL  FIND  THEM  /A^\ 
OUTSTANDING  IN  A     <!/  sT^        .tv\\#  ^ 

°":;.-n..MT  CHOffT.'nn//l^^^A^^^  "HERO  WORSHIP'  , 


yOU'LL  rii^*'    jy 


June  6,  1942 


SHOWMEN'S    TRADE  RE\'IE\\" 


Page  43 


PAUL£TT€  HAS 
PLANS-AND 
THEY'RE  ON 
HER  BACK./ 


VERONICA  LAK€ 
IS  ON  THE 
'TAKfV 


'SUPiRMAN'  ST€PS  OUT  WIT«  tM  BOTtt  / 


PUT  THEM  ALL  THREE 
TOGETHER-AND  THEY 
SPELL  THE  YEAR'S  GRANDEST 
ENTERTAINMENT  AT  LOEWS! 


Smart  Superman  Shov/manship 

Playing  one  of  Paramount's  Superman  cartoons, 
along  with  that  company's  "Sullivan's  Travels" 
and  "The  Lady  Has  Plans,"  provided  a  sure-fire 
selling  angle  for  the  three-unit  show  at  Loew's 
metropolitan  theatres  along  the  lines  illustrated 
above.  Inside  spread  of  the  four-page  plugger 
featured  scenes  from  the  two  features,  while 
on  the  back  Superman  again  came  in  for  good 
mention  as  "Hit  No.  3"  on  the  program.  Most 
other  pictures  also  have  attractive  leading  ladies, 
so  why  not  tie  them  in  with  Superman  next 
time  you  play  one  of  the  Technicolor  cartoons? 


Loew's  Stages  'Super'  Campaign 
In  New  York  on  'Superman' 

An  "all-out"  campaign  was  staged  by  Loew's 
publicity  department  for  Paramount's  Techni- 
color cat  toon,  "Superman,"  when  it  began  its 
run  of  Loew's  Greater  New  York  Theatres 
recently. 

Three  posters — an  unusual  selling  proceduie 
for  a  short  subject — were  used  to  advertise 
"Superman."  A  40"  x  60"  silk  screen  display 
showed  the  "man  of  steel"  in  action,  and  also 
advertised  the  distribution  of  fan  fotos  to  chil- 
dren attending  the  showing.  A  special  attraction 
sign  and  a  one  sheet  snipe  were  displayed. 

Two  types  of  herald  were  featured  in  the 
Loew  campaign.  One,  6j4"  x  10 was  de- 
voted entirely  to  the  cartoon  and  advertised  the 
color  fan  foto  giveawaj-,  and  the  other,  a  four- 
page  folder,  8^^"  x  11",  featured  the  entire  bill, 
using  a  large  figure  of  "Superman"  on  the  front 
page  and  a  third  of  the  display  space  on  the 
back  page. 

"Superman"  played  an  important  part  in  the 
circuit's  consumer  advertising.  The  Loew's 
Movie  Guide  in  the  metropolitan  papers  listed 
the  short  as  a  major  attraction  and  reproduced 
a  line  drawing  of  the  character.  The  suburban 
houses  also  devoted  important  space  to  the 
cartoon. 

Original  celluloids  from  the  cartoon  were 
used  in  the  lobbies  as  ej'e-catching  displays. 

In  addition,  seventj'-five  thousand  color  por- 
traits of  "Superman"  were  distributed  to  chil- 
dren. 


Provocative  and  Timely  Angles  of  Latest 
^Nostradamus^  Short  Deserve  Exploitation 


Right  now  is  the  time  to  play — and  adver- 
tise strongly — tlie  third  of  MGM's  one-reel  short 
subjects  based  on  the  once  obscure,  now  famous 
prophecies  of  ^Michel  de  Xostradamus. 

Entitled  "Further  Prophecies  of  Xostra- 
damus," the  new  short,  produced  and  narrated 
by  Carey  Wilson,  contains  the  seer's  forecasts 
concerning  the  German  campaign  in  Russia,  the 
Japanese  attack  on  Pearl  Harbor  and  other  pre- 
dictions for  the  future.  It  is  provocative,  ex- 
tremely timely,  worthy  of  additional  space  in 
your  regular  newspaper  ads,  merits  lobby  and 
marquee  attention  and,  furthermore,  merits  a 
few  extra  hours  on  your  part  devoted  to  ways 
and  means  of  exploiting  it  most  effectively. 

Editorial  writers  and  columnists  should  at- 
tend an  advance  screening,  because  the  subject 
is  a  natural  for  newspaper  coverage.  Editorial 
writers,  in  particular,  should  find  much  to  saj- 
about  Nostradamus'  predictions  as  opposed  to 
or  in  accordance  with  their  own  interpretation 
of  international  developments. 

The  film's  exploitation  potentialities  should 
not  be  overlooked.  Your  local  five-and-dime 
stores,  for  instance,  as  well  as  many  drug  stores, 
do  a  thriving  business  in  horoscopes  and  maga- 


zines devoted  to  astrology.  Get  these  merchants 
to  arrange  window  displays  featuring  stills  and 
copy  along  this  line :  "Four  hundred  years  ago 
astrologist  Nostradamus  predicted  World  War 
II  and  America's  entry  into  it.  See  what  he 
has  to  say  about  its  outcome  and  the  post-war 
world  in  'Further  Prophecies  of  Nostradamus,' 
now  playing  at  the  Blank  Theatre.  Learn  from 
your  1942  horoscope  what  the  future  holds  in 
store  for  you." 

Either  as  copy  for  one  of  your  newspaper  ads 
or  used  on  tack  cards  spotted  in  the  vicinity 
of  your  theatre,  the  following  should  prove  ef- 
fective :  "  'When  little  men  shall  talk  of  peace, 
their  foreign  guard  shall  betray  a  fortress.' 
Nostradamus  'remembered  Pearl  Harbor'  400 
3-ears  ago.  See  more  of  his  amazing  predictions 
now  at  the  Blank  Theatre." 

A  book  containing  Nostradamus'  prophecies 
was  published  some  time  ago.  Contact  your  book 
dealer  and  lending  library  for  special  displays. 

Perhaps  3'ou  can  persuade  a  local  fortune- 
teller to  give  private  interviews  to  your  patrons 
in  the  lobby  during  the  run  of  the  film.  This 
shouldn't  be  difficult  to  do,  for  he  would  be  more 
than  compensated  for  his  services  by  the  re- 
sultant contacts  and  publicity. 


Freddy's  Annual  Sports  Show 
Nearly  Sets  Attendance  Record 

Manager  J.  R.  Preddy  of  the  Lakewood  The- 
atre, Dallas,  Texas,  has  scored  again  with  his 
Annual  Sports  Show,  which  this  year  consisted 
of  the  Knox  Manning  color  reel,  "Water 
Sports,"  "Ten-Pin  Parade,"  "The  Art  of  Self- 
Defense"  and  "Polo  With  the  Stars." 

Preddj'  reports  that  his  house  record  for  the 
daj's  of  the  week  the  program  played  was 
topped  only  by  "Louisiana  Purchase,"  and  that 
he  missed  bj-  just  a  small  margin  setting  an  all- 
time  record  for  that  day  of  the  week. 

Think  of  it — here  Preddy  talks  about  break- 
ing records  with  short  subjects  and  many 
theatre-men  don't  even  bother  to  bill  tliem. 


Dance-Film  Festival 
Draws  Record  Crowds 
In  New  York  Tryout 

A  new  wrinkle  in  special  program  presenta- 
tions took  place  late  last  month  when  New 
York's  Fifth  Avenue  Plaj'house  presented  its 
first  Dance-Film  Festival  featuring  two  War- 
ner Bros.  Technicolor  short  subjects  with  the 
Ballet  Russe  de  ^lonte  Carlo,  "'The  Gay  Pa- 
risian" and  "Spanish  Fiesta." 

Opening  week's  business  broke  a  fourteen- 
)"ear  house  record.  As  a  result,  the  program  has 
been  booked  for  an  indefinite  engagement.  News- 


Terrytoon  Characters  to  Appear 
In  Monthly  Comic  Books 

With  the  signing  of  a  contract  between  Paul 
Terry,  producer  of  Terrytoons,  and  the  pub- 
lishers of  Timely  Comics,  the  familiar  char- 
acters of  the  cartoons  released  by  20th  Century- 
Fox  will  soon  make  their  appearances  in  a 
Terrytoon  Comic  Book  to  be  distributed  month- 
ly on  newsstands  and  in  dime  stores. 

Featured  in  the  comic  books  will  be  the 
adventures  of  Gandy  Goose,  the  rooster,  the 
duck,  the  farmer  and  the  cat  and  mouse  who 
have  become  familiar  to  moviegoers. 


*      FIRST  DANCE-FILM  FESTIVAL  ^^TI 

N.Y.  PREMIERE  STARTS  TOMORROW  'i^f  ^ 


OB  MONTE  >i/ 

CARLO 

"GAITE  PAEISIENNE"  X,^^^^^^ 
* 

pioj-HNRLBUMOrTHEDflUCE'  1    i  * 


and  ■•CAPRICCIO  ESPAGNOL" 


'Gardenia'  Press  Sheet  Ready 

A  press  sheet  to  aid  exhibitors  in  their  cam- 
paigns on  the  short  subject,  "Mr.  Gardenia 
Jones,"  {STR,  May  23,  p.  14),  produced  for 
the  War  Activities  Committee  by  AIGAI,  has 
been  made  available  by  United  Artists,  dis- 
tributors of  the  film.  Ideas  for  local  USO 
cooperation,  as  well  as  other  campaign  sugges- 
tions, feature  the  selling  aid  which  also  includes 
publicity  stories,  one-  and  two-column  scene  mats 
and  two  two-  and  three  one-column  ad  mats. 
The  mats  are  furnished  gratis. 


papers  accorded  the  presentation  complete  cov- 
erage in  pictures  and  stories,  with  the  News, 
Mirror  and  PM  running  highly  favorable  re- 
views. 

Additional  short  subjects,  billed  as  "An  Al- 
bum of  the  Dance,"  were  headlined  hy  another 
\\'arner  short,  "Carnival  of  Rhythm,"  starring 
Katharine  Dunham.  Other  dancers  featured  in 
miscellaneous  short  reels  included  Bill  Robin- 
son, Carmen  Amaya,  Serge  Lifar,  Galina 
Ulanova,  Olga  Lepeshinskaya,  and  the  Paris 
and  ^Moscow  Ballets. 

Because  of  the  presentation's  enthusiastic  re- 
ception in  its  first  tryout.  other  theatres  through- 
out the  nation  pursuing  a  policy  of  special  unit 
programs  at  certain  intervals  are  expected  to 
duplicate  it  as  nearly  as  possible. 


COP  THE  DO"''"  ^°      SIMPLY  ADD  TO 
VACAHON  AT  SOME     ^o^R  "Of^*"  *  , 
SMART  RESORT...         pflR/lMOUWT  SHORT- 


of  ANIMALS 


\H  THE  CIRCUS" 


Page  44 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


Reviews  of  the  Current  Short  Subjects 


The  Army  Mascot  (Excellent) 

RKO  (24104)  Disney  Cartoons  7  mins. 

Pluto  tries  to  displace  a  goat  as  mascot  of 
an  army  division,  and  when  the  soldiers  give  the 
goat  a  bite  of  tobacco  Pluto  attempts  to  show 
his  superiority  by  swallowing  it.  He  turns 
all  colors  of  the  rainbow,  and  slinks  off.  The 
goat  plans  to  butt  him  into  an  explosive  store- 
room, misses,  hits  the  dynamite  himself  and 
soars  into  the  air  leaving  Pluto  to  take  his  place 
as  the  mascot. 


with  a  graphic  revelation  of  what  food  means 
in  war-time.  Illuminating  is  the  exposure  of  the 
wiles  practiced  for  years  by  the  Nazis  in  con- 
verting foodstuffs  to  chemicals  for  munitions 
manufacture  and  the  development  of  agricultural 
planning  to  the  needs  of  the  war  that  was  then 
in  the  making.  A  potent  subject. 


The  Quiz  Kids  No.  5 

Para.  (Ql-5) 


Information  Please,  No.  7 

RKO  (24207) 


(Good) 

11  mins. 


With  Cornelia  Otis  Skinner  as  guest  expert 
the  usual  trio  of  Levant,  Adams  and  Kieran 
go  through  another  quiz  session  with  Clifton 
Fadiman.  The  questions  include :  names  of 
valuable  provisions  that  come  from  the  sea, 
historical  events  suggested  by  sports  and  sports- 
men, and  famous  sayings  of  fact  and  fiction. 
Frederic  Ullman,  Jr.,  produced  with  Dan  Golen- 
paul  supervising. 


Richard  Himber  and  Orchestra 

(Entertaining) 

Vita.  (7507)  Melody  Master  No.  7     10  mins. 

The  use  of  mirrors  in  this  subject  results  in 
startling  photographic  effects  as  solo  perform- 
ers become  almost  illimitable  rows  of  dupli- 
cates. Suave  and  sophisticated  rhythms  are 
played  by  Himber  and  his  musicians,  of  which 
the  most  outstanding  are  modern  swing  l  .  range- 
ments  of  a  Brahms  Waltz  and  Nobody  Knows 
the  Trouble  I've  Seen.  A  treat  for  both  eye  and 
ear,  the  subject  has  been  capably  directed  by 
Jean  Negulesco. 


(Good) 

IQYz  mins. 

The  Quiz  Kids,  Ruth  Duskin,  7 ;  Gerard 
Darrow,  9;  Harve  Fischman,  11;  Richard  Wil- 
liams, 12,  go  through  another  unrehearsed  ses- 
sion with  the  Old  Quizmaster,  Joe  Kelly.  There 
are  questions  on  baseball,  mythology,  zoology, 
ways  and  means  of  proposing  to  a  girl  and  the 
reel  is  topped  off  by  a  pip  of  a  math  question 
which  is  given  to  Richard  Williams  to  solve 
while  he  plays  the  piano. 


Hollywood  At  Home 

RKO  (24410)  Picture  People 


(Fair) 

8  mins. 


Old  Glory 


(Impressive) 


Food — Weapon  of  Conquest  (Potent) 

U.  A.  World  in  Action  No.  3  16  mins. 

A  "documentary"  of  timely  interest  to  all  in 
America,  this  drives  home  the  importance  of 
proper  nourishment,  exposes  the  inhuman  de- 
sign of  the  Nazis  in  starving  peoples  of  con- 
quered nations  into  submission  to  the  Hitler 
rule ;  reveals  the  tremendous  changes  made  in 
the  whole  agricultural  program  of  the  U.  S. 
to  supply  food  to  Allies  and  feed  the  home  popu- 
lation. Flashes  of  scenes  made  in  European 
countries  under  the  Nazi  heel  are  heartbreaking 
but  will  be  accepted  with  sober  favor  by  all 
audiences  because  of  their  use  in  connection 


Vita.  (Re-Issue)  Merrie  Melodies       7  mins. 

Porky  Pig  is  having  difficulty  memorizing  the 
Pledge  of  Allegiance  to  the  flag  and  gives  up  in 
disgust  to  take  a  nap.  A  mythical  figure  of 
Uncle  Sam  puts  in  an  appearance  and  relates 
some  of  the  outstanding  incidents  in  American 
history  that  give  Porky,  and  will  possibly  give 
many  others  who  witness  this  color  reel,  a  clearer 
idea  of  what  the  flag  really  stands  for  and  why 
the  Pledge  of  Allegiance  should  be  indelibly 
registered  on  the  minds  of  all  who  live  under 
its  protection.  Porky  awakens,  hurriedly  mem- 
orizes the  pledge  and  recites  the  words  as  a 
climax.  Leon  Schlesinger  produced. 


Shows  how  some  of  the  stars  spend  their 
time  away  from  the  studio.  Adolphe  Menjou 
is  shown  midst  his  half-million  dollar  collec- 
tion of  rare  American  stamps.  Renee  Haal  likes 
to  concoct  her  own  face  powder  and  lipstick. 
Allen  Joslyn  tries  to  impress  his  four-month 
old  daughter  with  animal  impersonations  and 
George  Raft  is  shown  with  his  caravan  of 
fighters  with  which  he  stages  shows  at  various 
army  camps.  The  subject  closes  with  shots  of 
Joan  Davis  on  her  ranch  and  Jane  Wyatt  in 
lier  Victory  Garden.  Directed  by  Clay  Adams. 


(Good) 

8  mins. 


Newsreel  Synopses  will  be  found  on  page  46. 


Star  Portraits 

RKO  (24409)  Picture  People 

A  trip  behind  the  scenes  reveals  how  stills 
are  made  for  newspaper  and  magazine  reproduc- 
tion. Paul  Hesse  is  shown  posing  Virginia  Field  ; 
George  Hurrell  is  shown  photographing  Ilona 
Massey;  Arlene  Whelan  and  husband,  Alex 
DArcy  pose  for  a  tooth  paste  advertisement. 
Earl  Theisen  of  Look  Magazine  is  shown  taking 
some  action  stills  of  Ginger  Rogers.  Ernest 


LEOn  SCHLESinCER 

N£IV    CARTOON    SENS  AT 

BUGS  Bunnv 


o  o 


GmcL 


R£LEAS£D  BY  WARNER  BROS. 


June  6,  1942 


S  H  O  W  -M  EX'S    T  R  .\  D  E    R  E  \'  I  E  W" 


Paqc  45 


SHORT  SUBJECT  CHECKUP  (by  Series) 


Bachrach  is  seen  taking-  photos  of  Giniiy  Sinmis 
and  the  reel  ends  with  Gene  Lester  chasing 
after  Gary  Grant  for  a  few  shots.  The  subject 
niatter  in  this  reel  is  a  little  different  and 
sliould  prove  to  be  good  entertainment.  Clay 
Adams  directed. 

March  On  America  (Excellent) 

Vita.  (7004)  Service  Special  No.  4      20  mins. 

Certain  to  rate  among  the  best  short  sub- 
jects ever  made.  This  Technicolor  subject  is 
a  dramatic  cavalcade  of  outstanding  events  in 
the  nation's  history  narrated  impressively  and 
dramatically  by  Richard  \\'horf.  Owen  Crump 
wrote  the  stor\'.  How  the  Smith's  and  Jones', 
the  O'Houlilian's  and  tiie  ^loskowitz's  were  side 
by  side  through  the  travail  and  hardship  that 
was  America's  lot  from  the  first  landing  of  the 
Pilgrims  through  all  the  outstanding  bits  of  his- 
tory that  form  the  traditions  for  which  the 
country  is  now  fighting  have  been  assembled  in 
a  pulse-tingling  two  reeler.  Accompanying  music 
is  swell.  It's  bound  to  make  'em  grip  the  edges 
of  the  seat  and  make  us  all  proud  that  we  are 
Americans. 

Lights  Fantastic  (Very  Funny) 

Vita.  (7719)  Merrie  Melodies  No.  19     7  mins. 

Remember  the  first  of  the  nicely  naughty 
magazines  called  "Ballyhoo"  that  used  to  poke 
fun  at  the  trademarks  and  ad  copy  of  the  na- 
tion's most  famous  merchandise?  ^^'ell,  this  is 
a  swell  colored  reel  based  on  the  same  theme  and 
it's  far  funnier  than  anything  ever  published  in 
the  old  magazine.  Alost  of  the  big  signs  (that 
were  but  are  no  more)  come  in  for  attention  and 
the  technical  staff  of  Leon  Schlesinger  have  set 
some  mighty  laughable  gags  to  clever  animation 
and  ear-tingling  music. 


A  Study  in  Socks  (Fair) 

Col.  (3412)  Glove  Slingers  17  mins. 

This  newest  release  in  the  Glove  Slingers 
series  provides  fair  entertainment.  It  tells 
about  the  top  lab  student  at  Taylor  College  who 
perfects  a  new  super  gasoline.  His  girl  gets 
her  father  to  agree  to  be  present  at  a  demon- 
stration. The  father  is  mistaken  for  an  escaped 
lunatic,  however,  and  has  a  hard  time  proving 
his  identity.  The  demonstration  finally  goes  on 
and  his  ruined  by  a  rival  student,  who  mixes 
emery  powder  with  the  gasoline.  The  trouble 
is  discovered  and  a  new'  mixture  substituted, 
which  proves  successful.  The  subject  was  pro- 
duced by  Del  Lord  and  Hugh  Z^lcCollum  and 
directed  by  Harry  Edwards. 


COLUMBIA 


r-1940-41-N 

^1941-42^ 

Com- 

Com- 

Series 

Sold 

pleted 

Sold  pleted 

All  Star  Comedies 

18 

All 

1  fi 

1  o 

1  c 

1 J 

Cinescopes 

10 

9 

o 
o 

c 
J 

Color  Rhapsodies 

16 

10 

16 

8 

Community  Sings 

10 

8 

10 

All 

Fables  Cartoons 

8 

All 

8 

5 

Glove  Slingers   

None 

4 

All 

International  Forum 

None 

6 

3 
3 

New  York  Parade  

6 

2 

None 

Panoramics   

None 

12 

5 

Phantasies  Cartoons  .  .  . 

8 

7 

8 

4 

Quiz  Reels  

6 

All 

6 

5 

Screen  Snapshots   

12 

9 

10 

All 

Stooge  Comedies   

8 

All 

8 

All 

This  Changing  World.  .  . 

.  None 

6 

2 

Tours  

10 

All 

8 

4 

Washington  Parade 

6 

4 

None 

World  of  Sports  

12 

8 

12 

9 

TOTAL   

130 

107 

140 

97 

METRO-GOLDWYN- 

MAYER 

Cartoons   

18 

13 

16 

8 

Miniatures   

10 

All 

10 

5 

Our  Gang   

9 

All 

10 

7 

Passing  Parade   

9 

All 

10 

4 

Pete  Smith  Specialties.  . 

14 

12 

14 

9 

Fitzpatrick  Traveltalks 

12 

All 

12 

11 

Special  Subjects   

1 

Two  Reel  Specials  

6 

All 

6 

3 

TOTAL   

78 

71 

78 



48 

PARAMOUNT 

Animated  Antics  

10 

13 

None 

•  • 

1 

None 

Fascinating  Journeys  .  .  . 

6 

All 

2 

i 

Gabby  Cartoons  

8 

All 

None 

Headliners   

8 

7 

6 

5 

Hedda  Hopper   

None 

6 

4 

Madcap  Models   

6 

4 

6 

5 

6 

5 

None 

Popeye   

12 

All 

12 

"9 

Popular  Science   

6 

All 

6 

5 

Quiz  Kids   

None 

6 

5 

Robert  Benchley   

4 

All 

4 

All 

Speaking  of  Animals 

None 

6 

4 

Special  Cartoon   

1 

i 

1 

1 

Sportlights   

13 

All 

13 

11 

Superman  Cartoons 

.  None 

12 

7 

Unusual  Occupations  .  . 

6 

All 

6 

5 

TOTAL   

86 

86 

86 

66 

RKO-RADIO 

^1940-41->^1941-42— 
Com-  Corn- 
Series  Sold  pleted  Sold  pleted 


Disney  Cartoons   

18 

All 

1 0 
lo 

Edgar  Kennedy   

6 

All 

5 

Information  Please  .... 

13 

All 

13 

7 

Leon  Errol   

6 

All 

6 

5 

13 

All 

13 

10 

Picture  People   

13 

10 

13 

9 

1 

] 

Ray  Whitley   

4 

All 

4 

3 

South  America  

None 

3 

Special  Subjects   

i 

Sportscopes   

13 

All 

i3 

10 

TOTAL   

87 

All 

86 

54 

20TH  CENTURY- 

FOX 

Adventures  of  Newsreel 

Cameraman  

4 

4 

4 

6 

Dribble  Puss  Parade 

4 

1 

None 

Fashion  Forecast  

4 

None 

None 

Magic  Carpet  

8 

10 

12 

8 

Believe  It  Or  Not  

None 

1 

None 

Sports  Reviews  

6 

7 

6 

A  II 

All 

Terrytoons   

26 

All 

26 

All 

World  Today  

None 

4 

4 

6 

TOTAL   

52 

52 

52 

52 

UNITED  ARTISTS 

World  In  Action  

None 

12 

'i 

UNIVERSAL 

Cartunes   

13 

All 

13 

1  ] 

Musicals   

13 

All 

13 

Ail 

Special  Subjects  

1 

1 

2 

2 

Stranger  Than  Fiction.. 

15 

All 

15 

11 

Variety  Views  

15 

All 

15 

14 

TOTAL   

57 

57 

58 

51 

VITAPHONE-WARNER  BROS. 

Broadway  Brevities  .... 

9 

All 

12 

10 

Elsa  Maxwell  

3 

All 

None 

Hollywood  Novelties  .  .  . 

6 

All 

6 

All 

Looney  Tunes   

16 

All 

16 

12 

Melody  Masters   

10 

All 

10 

9 

Merrie  Melodies   

26 

All 

26 

19 

Special  Subjects  

2 

2 

None 

Sports  Parades   

10 

All 

10 

*8 

Technicolor  Specials  .  . . 

6 

All 

6 

5 

TOTAL   

83 

88 

86 

69 

GRAND  TOTAL.  . . 

578 

552 

598 

441 

Screen  Snapshots  No.  10  (Good) 

Col.  (3860)  9  mins. 

In  this  entertaining  subject  George  Raft  is 
seen  with  his  sports  caravan,  which  is  making 
a  tour  of  the  army  camps.  Along  with  him 
are  James  J.  Jeffries,  Henry  Armstrong  and 
Ceferino  Garcia.  Claire  Trevor,  Gary  Cooper, 
Freddie  Bartholomew  and  Jackie  Cooper  are 
seen  selling  war  bonds.  At  Fort  Alac Arthur 
are  Jack  Benny,  Lynn  Bari.  Carmel  Alyers, 
Anita  Louise,  Alary  Livingstone,  Alary  Pick- 
ford,  Jane  Withers  and  Jeanne  Howlett.  Raft 
takes  us  to  see  a  double  birthday  party  for 
Joan  Bennett  and  Fronchot  Tone,  to  the  NBC 
studios  to  watch  the  Great  Gildersleeve  program 
and  then  winds  up  the  tour  with  a  glimpse  of 
the  set  where  Jinx  Falkenburg  and  Lum  and 
Abner  are  at  work.    Ralph  Staub  directed. 


Community  Sing  No.  10  (Good) 

Col.  (3660)  1014  mins. 

Lew  White  opens  up  tliis  subject  with  the 
very  popular  tune,  "Don't  Sit  Under  the  Apple 
Tree."  Other  songs  which  are  presented  with 
tlie  help  of  a  rousing  chorus  of  voices  are,  "I 
Don't  Want  To  Walk  Without  You  Baby," 


"Sweet  Sue,"  "There's  Something  About  a 
Soldier"  and  "Somebody  Else  Is  Taking  My 
Place."  Throughout  the  reel  the  audience  is 
asked  to  sing  in  different  combinations  of  voices 
for  special  effects.  Since  all  the  songs  were 
popular-  once  this  should  prove  to  be  good  en- 
tertainment. The  subject  was  produced  and 
directed  by  Ben  K.  Blake. 


Byron  Nelson  (Good) 

RKO  (24310)  Sportscope,  No.  10  8  mins. 

Byron  Xelson,  holder  of  various  championship 
golf  titles,  demonstrates  his  technique  on  the 
g:reen.  Many  of  the  shots  are  done  in  slow  mo- 
tion so  that  the  audience  can  get  a  better  view 
of  Nelsons  perfect  technique.  Interesting,  and 
provides  good  entertainment,  especially  for  golf 
fans.  Frederic  Ullman,  Jr.,  produced. 


Hatteras  Honkers  (Good) 

Vita.  (7408)  Sports  Parade  No.  8       10  mins. 

The  famed  Hatteras  Island  is  well  pictured 
and    its    old    fashioned    customs,  mannerisms, 
pleasures  and  occupations  cleverly  narrated  by 
(Continued  011  Page  46) 


SHORTS  SHOPPING 


(Continued  from  Page  37) 

doing  coin  tricks  with  a  cue  stick,  and  trapeze 
artist  Alfredo  Cardona  doing  a  two-and-a- 
half  somersaults  blind-folded.  Besides  the 
Pete  Smith  anniversary  selling  angle,  think 
of  the  possible  tieups,  all  on  one  short  sub- 
ject! 

Down  in  Texas  a  member  of  a  Superman 
Club  heard  that  the  local  theatre  manager  in- 
tended to  put  out  a  handbill  advertising  Super- 
man cartoons.  Having  made  a  figure  of  the 
cartoon  character  from  a  piece  of  old  rubber 
(what's  that?)  and  possessing  a  toy  printing 
machine,  the  enterprising  youngster  approached 
the  theatreman  for  the  "printing  contract."  So 
persuasive  and  convincing"  was  his  appeal  that 
the  manager  gave  him  the  job,  helped  with  the 
preparation  of  copy  and  the  printing  of  the  bills, 
which  looked  "mighty  handsome,"  according  to 
reports,  and  created  much  comment.  That  boy 
was  the  happiest  kid  in  town,  and  the  local 
theatreman  had  done  his  good  deed  for  the  day 
by  making  him  so.  In  this  little  human  interest 
story  is  a  lesson  in  goodwill. 


Page  46 


SHOWMEN'S    TRADE    R  E  \M  E  W 


June  6,  1942 


WATCH  FOR 

GEORGE  PAL'S 

FINEST  PICTURE 


^'TULIPS 
SHALL 
GROW 


^    TRACE  WUIM 

IN  TECHNICOLOR 


// 1  / 


I'se  comin'  out  in 
a  new  pitcher  too" 


IT'S 


"JASPER  AND  THE 
HAUNTED  HOUSE" 

PAL'S  LATEST  LAUGH  RIOT 


RELEASED  BY 


.  .  NEWSREEL    SYNOPSES  .  . 


{Released  W ednesday,  June  3) 

MOVIETONE  (Vol.  24,  No.  77)— Gen.  Marshall 
addresses  West  Point  graduating  class;  Rally  opens 
Theatre  Stamp  and  Bond  Sale  (except  Philadelphia)  ; 
Drottningholm  brings  Americans  home  from  Axis  lands; 
Volunteers  enlist  to  avenge  loss  of  cruiser  Houston; 
Duke  and  Duchess  of  Windsor  at  White  House; 
Theatre  War  Bond  Rally  in  Philadelphia  (Philadel- 
phia only);  Mexico  declares  war  on  Axis;  Britain 
rushes  tanks  for  Russia;  U.  S.  bombers  in  Australia; 
Rescue  of  Bataan  flyers;  Snead  wins  pro  golf  title; 
Joan  Fontaine  leaves  handprints,  footprints,  autographs 
in  cement  of  Grauman's  Chinese  Theatre;  America 
marks  Memorial  Day. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  275)— U.  S. 
flying  generals  lead  patrols  on  Australian  front;  Britain 
rushes  tanks  for  Russia;  Motion  Picture  Industry 
opens  nationwide  War  Bond  campaign;  War  and  ro- 
mance highlight  graduation  at  West  Point ;  Volunteers 
enlibt  to  avenge  loss  of  cruiser  Houston ;  President  leads 


nation  honoring  soldier  dead ;  Snead  wins  pro  golf 
title. 

PARAMOUNT  (No.  80)— West  Point  sends  her  men 
to  war ;  Snead  wins  pro  golf  title ;  Screen  editorial 
on  bombing  of  Cologne;  Drottningholm  brings  Ameri- 
cans home  from  Axis  lands;  West  Coast  gets  gas 
masks;  Windsors  here  on  trade  trip;  Memorial  Day 
in   Washington,    Kewanee,    111.,   and   Houston,  Texas. 

PATHE  (Vol.  13,  No.  80) — West  Point  graduates 
1942  class;  Axis  swaps  American  diplomats;  Order 
Harry  Bridges  deported;  U.  S.  bombers  attack  Japanese 
bases;  Rally  starts  Theatre  Bond  sale;  Convoy  speeds 
Russian  supplies;  Mexico  declares  war  on  Axis; 
Snead  wins  pro  golf  title;  U.  S.  Army  in  Memorial 
Day  review. 

UNIVERSAL  (Vol.  15,  No.  89)— Gen.  Marshall  ad- 
dresses graduates  at  West  Point;  Wartime  America 
honors  soldier  dead;  Mexico  declares  war  on  Axis; 
Drottningholm  brings  diplomats  from  abroad;  Volun- 
teers enlist  to  avenge  loss  of  cruiser  Houston;  Australia 
set  for  Japanese  attacks;    Snead  wins  pro  golf  title. 


Short  Subject  Reviews 

Hafteras  Honkers 

{Continued  from  Page  45) 

Kno.x  Manning  in  this  technicolor  reel  that  takes 
the  spectator  on  a  fishing  and  hunting  trip  along 
the  picturesque  coastline  that  is  studded  with 
the  decaying  hulks  of  ships  that  went  to  the 
bottom  during  the  terrible  storms  that  break  over 
the  outlying  reefs.  Some  fine  fishing  shots,  re- 
markable filming  of  winging  ducks  and  the 
marksmanship  of  the  fellows  who  hide  in  the 
blinds,  and  some  impressive  footage  showing 
what  the  place  looks  like  after  a  storm  are 
mingled  to  put  this  well  in  the  upper  brackets 
of  entertaining  one  reelers. 


Popular  Science  No.  5 

(Very  Interesting) 

Para.  (Jl-5)  11  mins. 

This  opens  with  an  informal  fashion  display 
of  "A^ictory  Materials"  for  women.-  It  shows 
how  the  American  girl  can  help  the  war  effort 
and  still  look  attractive  in  clothes  made  out 
of  cotton  and  other  "non-strategic"  materials. 
Next  there's  a  sequence  showing  how  the  Colo- 
rado Game  and  Fish  Commission  plant  trout 
in  remote  lakes  and  streams  by  use  of  airplanes. 
The  reel  then  goes  into  what  is  by  far  the  most 
interesting  subject  that  has  been  shown  in  this 
series  for  some  time.  A  newly  perfected  movie 
camera  and  specially  prepared  film  which  makes 
it  possible  to  make  motion  pictures  of  x-rays. 
It's  all  highly  interesting  as  well  as  informative. 


Many  Tanks 

Para.  (El-9)  Popeye 


(Fair) 

8  mins. 

Private  Bluto,  confined  to  his  Army  post 
while  Sailor  Popeye  has  a  date  with  Olive, 
lures  Popeye  into  the  camp,  waylays  him,  and 
changes  uniforms.  Popeye,  in  Bluto's  uniform, 
gets  mixed  up  with  a  tank  regiment,  The  tanks 
are  a  little  too  much  for  him  and  he  takes  an 
awful  beating  until  King  Spinach  comes  to  the 
rescue  and  gives  him  enough  energv  to  drive  the 
tank  right  out  of  the  camp  and  up  to  Olive's 
liuuse  where  he  takes  care  of  Bluto. 


Fit  to  Fight 

Col.  (3808)  World  of  Sports 


(Excellent) 

11  mins. 


This  subject  is  about  the  men  who  are  in 
charge  of  physical  training  in  the  U.  S.  Navy. 
The  story  is  timely,  highly  informative  and 
should  prove  to  be  popular  entertainment. 
Under  the  guidance  of  Commander  Gene  Tun- 
ney  we  find  some  of  the  world's  foremost 
athletes  at  work  building  up  the  rugged  men 
of  our  Navy.  Among  the  instructors  are 
Golfdom's  Johnny  Fisher,  Football's  Ace  Parker, 
Boxing's  Fred  Apostoli  and  Billy  Soose,  Base- 
ball's Bob  Feller  and  Sam  Chapman  as  well 


as  many  others.  The  instructors  are  seen  in 
various  phases  of  their  work  such  as  an  exhibi- 
tion baseball  game.  Bill  Stern  is  the  com- 
mentator. 


Cinderella  Goes  to  a  Party  (Only  Fair) 

Col.  (3507)  Color  Rhapsodies  7  mins. 

In  this  streamlined  version  of  the  popular 
fairy  tale  the  fairy  god-mother  sends  Cinderella 
to  a  U.S.O.  ball.  Her  means  of  conveyance  is 
an  Army  B-19  airplane  which  was  made  from 
aluminum  pots  and  pans.  She  captivates  her 
prince  all  right  but  on  the  way  home  her  air- 
plane breaks  up  into  pots  and  pans  because 
as  the  fairy  god-mother  points  out  aluminum  is 
on  the  priorities  list.  The  prince  finds  Cinderella 
however  and  they  live  happily  ever  after. 


Barbee-Cues 


(Good) 


MGM  (S369)  Pete  Smith  Specialty  No.  9 

11  mins. 

Max  O.  CuUen,  hero  of  Pete's  "Let's  Talk 
Turkey,"  is  back  in  the  camera  focus  again. 
This  time  the  culinary  carving  expert  is  cast  as 
a  master  of  the  art  of  outdoor  open  grill  cookery, 
otherwise  known  as  barbecue.  Joe  Jerk  is  also 
in  the  picture  showing  how  to  ruin  the  various 
bits  of  roast  beef,  hamburger,  spare  ribs,  weiners, 
etc.,  that  become  so  succulent  under  the  treat- 
ment of  Cullen.  W.  Jason  directed. 


RALPH  STAUB 

PRODUCER-DIRECTOR 


"4 


## 


'SCREEN 
SNAPSHOTS 

lOth  YEAR  WITH 


COLUMBIA  PICTURES 
CORPORATION 


June  6,  1942  S  H-  O  W      E  N  '  S    TRADE    R  E  \'  I  E  W  Page  47 

The  ADVERTISING  CLINIC  by  Old  Doc  Layout* 


Presenting  a  Budget  of  Display  Ideas  for  Newspaper  and  Program 
Advertising/  No.  1 :  Special  Events — Theatre  Anniversary  Layouts 


Events  which  serve  to 
bring  the  theatre  into 
the  limelight  have  more 
than  mere  passing  value 
to  the  showmen  these 
days.  Therefore,  it's  a 
time  to  revive  Interest 
in  the  always  success- 
ful and  once  most  gen- 
erally practiced  stunt 
of  playing  up  the  anni- 
versary of  the  theatre, 
with  special  events  to 
make  the  affair  worth 
while  from  the  stand- 
point of  the  public,  as 
well  as  the  manage- 
ment of  the  house. 
There  are  a  great  va- 
riety of  exploitation 
ideas  that  can  be 
brought  into  play  in 
connection  with  an 
"anniversay  week"  or 
"day,"  but  however 
broad  the  scope  of  the 
general  campaign,  it's 
the  newspaper  adver- 
tising that  serves  as 
first  line  of  attack  in 
rallying  the  interest  and 
enthusiasm  of  the  pub- 
lic. Thus  any  theatre- 
man  who  stages  a  spe- 
cial event  day  or  week 
in  celebration  of  the 
theatre's  anniversary, 
could  well  begin  the 
whole  plan  of  campaign 
with  provision  for  in- 
creased newspaper  ad- 
vertising space.  Not 
just  more  space,  either, 
but  advertisements 
which  have  plenty  of 
atmosphere  and  head- 
line the  "Birthday." 
Of  course,  the  "anni- 
versary" atmosphere  of 
illustration  or  head- 
lines must  dominate, 
but  not  black-out  the 
rest  of  the  advertise- 
ment. We  endeavor  to 
illustrate  the  idea  with 
displays  on  this  page. 


Were 

(9m  • 

ANHIVERURY 
WEEK 


SiG.  Cut- 


^'Hank'  Harold 


Page  48 


S  H  O      M  E  N  '  S    TRADE    R  E  \M  E 


June  6,  1942 


Idea-Stimulators  for  Newspaper  Display  Ads 


ENJOr 
THlSl 


Si  6,  Cmt 


Since  the  veteran,  as  well  as  the  recruit  in 
advertising  work  fares  best  when  he  sticks 
to  the  fundamental  rules  which  have  evolved 
from  much  study,  and  have  been  expressed 
by  copy  writers  and  layout  men  gifted  with 
the  ability  to  put  their  ideas  into  words,  the 
Advertising  Clinic  at  this  time  can  well  take 
up  a  consideration  of  the  down-to-earth  fac- 
tors of  good  theatre  advertising — or  rather 
the  steps  which  make  for  good  advertising. 

The  layout  designs  shown  on  these  pages 
are  chiefly  for  illustrating  the  variety  of 
functions  a  theatre  advertisement  must  ac- 
complish, and  also  to  spur  some  imagination 
as  to  the  ways  in  which  such  things  as  sea- 
sonal appeal  and  selling  a  special  class  of 
picture  (such  as  a  Western,  a  picture  based 
on  a  novel,  etc.). 

Now  let's  go  into  those  fundamentals: 
Here  we  are: 

•  Every  advertisement  must  accomplish 
three  distinct  purposes: 

a)  Get  attention  of  the  prospect. 

b)  Arouse  interest  and  convince. 

c)  Get  action — inducing  the  prospect  to 
buy. 

•  Selling  to  women  more  than  to  men. 
Select  appeal  as  to  feminine  likes  and  dislikes. 
Read  "Good  Housekeeping"  and  "Ladies' 
Home  Companion"  to  see  types  of  ads,  copy 
and  words  used. 

•  Never  forget  mental  age  of  the  people 
you  are  selling.  Keep  language  simple  and 
close  to  their  lives.  Sell  with  simple  language 
to  simple  people,  in  all  cases  simple  wording 
best. 

•  Reliability  in  advertising.  Avoid  the 
making  of  any  statement  or  statements  which 
the  reader  will  find  false. 

•  Avoid  the  use  of  trite  expressions:  as 
"See  and  Hear" — "See  on  the  Screen,"  etc. 

•  Don't  merely  announce  a  program  in 
your  ad — sell  it.  Advertisements  of  an- 
nouncement type  are  common. 

WRITING  COPY 

•  Have  a  focal  point.  Not  too  many  small 
displays. 

•  Beware  of  generalized  copy. 

•  Have  at  least  one  third  of  ad,  white 
space. 

•  Be  careful  in  illustrations  to  get  like- 
nesses— clear — simple — line  cuts  better  than 
half  tones  in  reproduction — not  too  much  at- 
mosphere— adapt  for  own  use — no  ghastly  or 
repulsive  lines,  or  illustrations. 

•  Headlines  should  tease  the  imagination. 

•  Keep  borders  incidental — look  out  for 
square  borders  in  black  which  give  the  im- 
pression of  mourning. 

•  Keep  display  copy  brief. 

•  Keep  away  from  white  on  black  except 
for  very  few  exceptions. 


Another  "birthday"  layout,  upper  left,  and  a 
variety  of  designs  for  special  purposes,  such 
as  seasonal,  western,  dual-bill,  short  subjects, 
are  illustrated  on  this  and  the  opposite  page. 


June  6,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  49 


Eye  -  Appeal  Plus  Punchy  Copy  Sells  Tickets 


•  Keep  name  of  theatre  prominently  dis- 
played in  ad  or  tie-up. 

•  Judge  size  of  space  by  budget — consider 
how  much  wanted  for  outdoor  billing — her- 
alds— tie-ups,  etc. 

•  Know  angle  of  appeal. 

•  Formation  of  copy  set-up — type  used — 
sizes. 

•  Title — star — cast. 

•  Type  of  picture — author — story  angle. 

•  Tie-ins  and  news  value. 

•  Music — theme  songs — voices. 

•  Rest  of  show — units — any  institutional 
stuff. 

•  Remember  that  you  are  selling  to  all 
ages — Keep  unnecessary  expense  out — A  well 
operated  theatre  is  consistent  in  gross — Are 
you  selling  thru  activities  within  the  theatre 
— Service — Maintenance — Comfort  ? 

COPY  AND  LAYOUT 

•  Decide  on  the  basic  theme  of  the  copy 
and  keep  to  it. 

•  Direct  ads  to  individual. 

•  Specific  figures  are  better  than  general- 
ities. 

•  Lay-out  more  important  than  copy — set 
around  basic  theme. 

•  People  will  read  long  copy  if  interest- 
ing— and  in  general  stick  to  the  shortest  copy 
that  will  tell  the  tale. 

•  Say  "breathe  fresh  air"  rather  than 
"Don't  breathe  foul  air." 

•  Say  "see  this  picture"  rather  than  "don't 
miss  it." 

•  Familiar  locations  are  good  —  don't 
change. 

•  Know  all  you  can  about  what  you  are 
advertising. 

•  Read  criticisms  to  be  able  to  talk  intelli- 
gently about  them. 

•  Anticipate  getting  gutter  space  by  light 
borders. 

•  When  you  know  ad  will  have  gutter 
space  layout  accordingly. 

•  Don't  start  to  write  until  you  have  the 
facts. 

•  Don't  state  the  value  of  a  fact  until  tried 
out. 

•  Don't  try  to  get  facts  in  your  office. 

•  Don't  talk  about  what  product  is  but 
what  it  does. 

•  Don't  put  copy  in  uncommon  words  and 
into  obvious  adjectives. 

•  Don't  use  exaggeration  for  sake  of  em- 
phasis or  hyperbole. 

•  Don't  be  backward  about  using  someone 
else's  ideas. 

•  Don't  use  anything  as  "we  will  solve 
your  entertainment  problem." 

•  People  don't  like  to  think  that  they  are 
influenced  by  ads. 

•  Copy  should  have  some  news  value. 

•  Headline  should  arrest  and  startle. 

•  Finish  should  be  strong  to  move  to 
action. 

•  See  if  ad  answers  every  question  that 
might  be  asked — times,  etc. 

•  Use  easily  understood  words. 


SIG,  Cut 


* 

Designs 
on  this 
Page  and 
Opposite  Page 
by 

Hank  Harold 


Page  50 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


The  deluxe  News 

DELL  XE-IMLAY  CITY     CAPAC-CAPAC      MIDWAY— DAVISON 

Grand  Pictures  this  Week 
at  DeLuxe  Theatres 

■■CAPTAIN  OF  CLOUDS'   TECHNICOLOR  HIT 
AT  DELUXE  AND  MIDWAY  IS  A  SWELL 
PICTURE,  YOU'LL  WANT  TO  SEE. 


•■KINGS  ROW"  AT  CAPAC  THEATRE 

AND  SOON  AT  DELUXE  AND  MIDWAY 


Now  See  for  Yourself 

We've  been  telling  you  on  this  page  about  the 
new  DeLuxe  News,  issued  for  DeLuxe,  Capac  and 
Midway  theatre  patrons  up  in  Michigan  by  Man- 
ager Harry  Hobolth.  Now  you  can  see  for  your- 
self. Reproduced  above  is  the  front  page  of  the 
latest  issue.  Niece  piece  of  work,  isn't  it? 


Ai oys  Post  Card  Program 
Goes  to  His  Rural  Patrons/ 
Two  Timely^  Salient  Angles 

Do  you  remember  the  condition  in  which  Old 
Mother  Hubbard  found  her  cupboard?  Well, 
unfortunately,  that's  how  we  find  our  program 
mail  bag  this  week.  We've  blamed  spring  fever 
before,  so  now  we'll  have  to  find  another  rea- 
son. Maybe  it's  the  paper  shortage — maybe 
members  are  conserving  paper,  or  most  logical 
of  all,  maybe  they  just  forgot  to  mail  us  current 
issues.  And  so — the  situation  leaves  us  only 
the  programs  of  a  few  faithful  members. 

Have  you  tried  using  Government  Postal 
Cards  as  programs  ?  Manager  Edward  May  of 
Schine's  Russell  Theatre,  Maysville,  Ky.,  sends 
them  to  folks  in  town  and  those  in  the  sur- 
rounding countryside.  Since  he  is  in  charge 
of  the  Washington,  in  addition  to  the  Russell, 
two  theatres  are  represented  each  week.  The 
printing  color  for  one  week  is  red,  blue  another, 
etc.,  until  a  cycle  of  various  colors  has  been 
used,  after  which  the  cycle  starts  all  over  again. 

Each  card,  at  the  top,  has  an  admonition 
to  the  holder  to  "hang  me  up,"  and  a  perfora- 
tion is  provided  for  that  purpose.  Small  one- 
column  slugs  are  used  on  each  attraction, 
with  the  playdate  appearing  to  the  left  of 
each  slug.  Sending  out  these  cards,  how- 
ever, is  only  one  phase  of  the  exploitation 
activities  of  Manager  May;  but  it  is  never- 
theless important,  especially  for  patrons  liv- 
ing in  the  rural  districts.  They're  not  always 
able  to  benefit  by  other  exploitation  angles, 
but  they're  sure  to  look  at  the  cards  when 

they  arrive  in  the  weekly  mail.  If  you  are  g^i^^  five-column  ad  layouts  on  "The  Invaders." 
not  now  usmg  programs  if  you  draw  from  jhe  program  has  also  been  printed  in  purple, 
the  rural  areas,  you  would  be  wise  m  foUow-     ^..^  1,^1;^^^  ^^-^  ^^1^^  ^^^U  ^^^^^ 

ing  the  procedure  laid  down  by  May.  Your  o„g>3  ^^^^  ^^^^  ^^^^^  customary  "sensa- 
cost  for  the  cards,  of  course,  depends  on  how     tional"  red 

many  you  need,  and  once  you  know  that,  the  gince  most  theatres-we  hope  all  of  them- 
amount  is  easy  to  figure  at  one  cent  each.  ^^.jn  ^^^^  p^^t  in  the  War  Savings  Stamp  and 
The  printing  cost  would  vary  in  ditterent  30,,^  ^rive  now  getting  under  way,  one  way  01 
situations,  but  you  can  get  estimates  from  appealing  for  sales  will  be  through  program 
several  printers  and  then  choose  the  one  messages.  For  that  reason,  we're  happy  to 
which  most  nearly  fits  your  budget.  Although  reproduce  that  which  appeared  in  The  Reminder. 
May  IS  not  a  member  of  the  Program  Ex-     Here  it  is  • 

change,  we  want  to  thank  him  for  sending        "Your  Uncle  Sam  .  .  .  ever  alert  .  .  .  al- 
the  cards  along.  ways  watching  ...  to  protect  the  democracy 
The  Remmder,  printed  for  the  Wallace  and     that  we  must  have,  to  worship  as  we  please, 
Rose  theatres  down  m  Levelland,  Texas,  took     vote  as  we  please,  and  do  as  we  please, 
on  a  new  and  enlarged  appearance  this  week.     without  fear  of  a  dictator.    To  do  this  your 
Ordmanly,   only   one   sheet,   prmted   on  both     own  Uncle  Sam  needs  money  to  build  ships, 
sides,  It  came  out  a  few  days  ago  as  a  four-page     guns,  tanks,  planes  and  ammunition,  and  to 
folder,  with  the  two  mside  pages  devoted  to     feed  and  clothe  those  who  are  there  fighting 
/,        /  •       -  •          ni       1         ^o"^  ^^^t  democracy  we  now  enjoy.    A  few 
--  Y  our    /\  ppltCaitOn    Dlank—     pennies  a  day  out  of  your  pay  invested  in 
1         •!  74  7  your  own  Government,  will  help  him  protect 
Llip  and  Mail  Now!  you.     Think   it    over!     Buy    Stamps  and 
  Bonds  now." 

STR  Program  Exchange  There  is  timeliness,  as  well  as  importance,  in 

SHOWMEN'S  TRADE  REVIEW  the  handbill  gotten  out  recently  up  in  Chatham, 

1501  Broadway  Ontario,  by  Manager  Harland  Rankin  in  the 

New  York,  N.  Y.  Centre  Theatre.    Here  is  its  bold-face  headline : 

"Timely  War  Suggestions  to  Citizens  of 
Dear  "Chick": — I  hereby  apply  for  membership  in  Chatham."  The  copy  then  goes  on  to  warn 
tf«e  STR  Program  Exchange.  I  understand  that  entry  the  civilian  to  "be  alert,  be  vigilant,  keep  your 
my  name  on  this  coupon  signifies  a  willingness  eyes  and  your  ears  and  sometimes  your  nose 
to  exchange  theatre  programs  with  other  theatres,  open."  It  also  gives  hints  on  what  to  do  and 
but  involves  no  other  obligation.  Only  managers,  what  not  to  do  in  connection  with  "information 
assistants,  or  men  in  charge  of  programs  eligible.        that  seems  important  concerning  espionage  or 

sabotage  or  our  internal  security." 
Name    And    yet,    while    furnishing    these  valuable 

suggestions,  Rankin  goes  still  further  and  pro- 
■p(,g3frg  motes  a  tieup  with  one  of  them.    For  example, 

here's  how  Suggestion  No.  7  reads  : 
P  ^.  .  "Help  the  government  by  buying  your  coal 

°''  '°"  now,  assuring  yourself  against  a  shortage 

next  fall  which  is  very  imminent.    Might  we 
City    suggest  you  phone  Daniel's  Coal — 994  who 

can  give  you  prompt  delivery  at  once,  etc." 
State   The  name  of  the  coal  dealer  is  imprinted 


in  large,  black  type.  Smart  promotion,  we'd 
say.    But — 

That  isn't  all.  Rankin  must  get  a  plug  in 
there  for  his  theatre,  so  Suggestion  No.  9  reads : 

"For  perfect  relaxation  away  from  the 
troubled  world  of  today,  visit  the  Centre 
Theatre  and  see  'South  of  Tahiti,'  etc." 

On  the  basis  of  its  suggestions  alone,  the 
handbill  is  meritorious,  but  with  the  Centre 
management's  selling  ingenuity  exemplified  by 
the  promotional  angle  and  the  institutional  plug 
for  his  own  theatre,  it  becomes  a  splendid  ex- 
ample of  showmanship.  What  Rankin  has  done 
in  Canada  can  and  should  be  duplicated  by 
showmen  in  the  United  States. 

Well,  the  clock  has  struck  noon,  our  appetite 
is  getting  the  best  of  us,  and  our  allotted  space 
is  gone.  We  have  been  permitted,  however, 
to  extend  our  discourse  just  a  few  more  lines, 
and  the  best  possible  use  we  can  make  of  those 
lines  is  to  urge  you  to  keep  on  buying  War 
Bonds  and  Stamps,  to  get  your  employes  to 
buy  them  on  the  payroll  allotment  plan,  and 
to  join  in  the  industry's  War  Savings  Stamp 
and  Bond  drive  to  make  every  man,  woman  and 
child  in  your  community  investors  in  the 
preservation  of  their  nation's  security  and  free- 
dom. 


Colorado  Showmen  Pool  Ideas 
To  Augment  'Fantasia'  Grosses 

Sterling  Way  and  L.  C.  Snyder,  managers  of 
the  American  and  Boulder  Theatres  of  Fort 
Collins  and  Boulder,  Colorado,  respectively, 
showed  shrewd  showmanship  in  incorporating 
their  ideas  to  gain  maximum  results  from  their 
respective  campaigns  on  Walt  Disney's  "Fan- 
tasia." 

Colleges  in  the  two  cities  as  well  as  Senior 
and  Junior  high  schools  were  personally  con- 
tacted and  supplied  with  appropriate  "Fantasia" 
material  crediting  the  attraction,  theatres  and 
playdates  for  bulletin  board  displays.  Snyder  and 
Way  stepped  up  their  respective  newspaper  ad- 
vertising, with  the  Fort  Collins  Courier  carrying 
feature  stories  in  addition  to  a  two-column  scene 
mat  while  the  Boulder  Daily  Camera  ran  special 
feature  stories  and  art  in  all  editions,  and  also 
sponsored  a  "Fantasia"  coloring  contest,  with  the 
winners  receiving  guest  tickets  for  the  opening 
night  performance. 

Music  and  book  stores  were  lined  up  in  both 
towns  and  featured  Disney  stills  and  books  for 
elaborate  window  displays.  Service  clubs  meet- 
ing in  the  two  cities  were  sent  special  wires  tell- 
ing of  "Fantasia"  and  stating  that  the  telegrams 
would  be  considered  a  pass  for  two  if  presented 
at  the  box-office.  Arrangements  were  also  made 
for  special  "Fantasia  Dinners"  to  be  advertised 
by  the  leading  hotel  dining  rooms  of  both  towns 
during  the  run  of  the  picture. 

With  no  radio  stations  in  either  city,  the 
Boulder  Theatre  used  the  "Fantasia"  transcrip- 
tion on  a  special  loud  speaker  arrangement  in 
advance  of  the  opening,  while  the  American 
Theatre  played  "Fantasia"  music  from  a  special 
automatic  phonograph  in  the  lobby  a  week  in 
advance  of  the  opening. 


Did  You  Get  This  Issue? 

A  full-page  cover  photograph  of  Bud  A.bbott 
and  Lou  Costello  as  they  appear  in  "Rio  Rita" 
appeared  in  the  May  23  issue  of  Liberty  maga- 
zine, affording  numerous  tie-up  opportunities  for 
exhibitors  with  book  shops,  drug  stores,  news- 
stands and  other  periodical  sale  centers. 


Swingin'  in  the  Street 

Literal  dancing  in  the  streets  helped  exploit 
"We  Were  Dancing"  for  Will  Crull,  Loew's, 
Nashville.  A  boy  and  girl,  wearing  evening 
clothes,  danced  at  the  city's  busiest  intersections, 
to  music  from  a  portable  radio.  The  set  carried 
a  sign  plugging  the  film. 

Buy  War  Bonds  Regularly 


June  6,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  51 


Fortify  Your  Fourth  of  July 
Business  With  Showmanship 


M  owe-    usic  Tieup  Set 

An  extensive  movie-music  tieup  has  been 
set  by  Warner  Bros,  with  the  RCA  Mfg.  Co., 
on  "Yankee  Doodle  Dandy"  whereby  the  lat- 
ter's  Victor  Recording  Division  will  put  out  a 
Yankee  Doodle  Dandy  Album  of  three  records. 

Inside  of  the  album  contains  15  stills  from 
the  film,  with  strong  plugs  for  the  songs, 
the  stars  and  the  production. 

For  the  exploitation  of  this  album  of  rec- 
ords, window  displays  already  have  been  set 
for  32  stores  in  New  York  City  alone.  There 
also  will  be  full-page  ads  in  newspapers,  as 
well  as  extensive  radio  promotion  through 
cooperation  between  the  NBC  network  and 
Victor. 

Telegrams  From  Players 
Important  Phase  of 
Campaign  on  'Powder' 

Personal  telegrams  from  the  cast,  sent  direct 
from  Hollywood,  highlighted  the  campaign  ar- 
ranged by  Manager  Ned  Blank  of  the  Orpheum 
Theatre,  Terre  Haute,  Ind.,  for  "Powder  Town." 

A  special  telegram  from  Victor  McLaglen 
invited  250  carrier  boys,  engaged  in  selling  War 
Savings  Stamps,  to  a  "preview"  showing  of 
"Powder  Town."  Preceding  the  screening,  con- 
gratulatory telegrams  from  the  other  members 
of  the  cast  were  read  from  the  stage  of  the 
Orpheum. 

Through  a  tie-in  with  the  Meis  Department 
Store  the  merchant  featured  a  "Powder  Town" 
window  with  life-size  dummy  cutouts  of  Mc- 
Laglen and  June  Havoc.  The  window  also 
featured  a  keg  of  dry  ice  to  tie-in  with  "Powder 
Town,"  dummy  movie  camera,  make-up  kits  and 
stills  from  the  production. 

Street,  lobby  and  marquee  ballys  featuring 
small  nail  kegs  filled  with  dry  ice  to  simulate 
powder  kegs  were  placed  at  strategic  points 
and  used  ten  days  in  advance  of  the  opening. 

Three  men  attired  in  overalls  paraded  the 
streets  with  signs  reading:  "I'm  laying  off  to 
see  'Powder  Town'  at  the  Orpheum. 

In  addition  1,000  McLaglen  autographed 
photos  were  given  away  to  the  first  1,000  people 
attending  the  opening  night  performance. 

Cards,  crediting  the  attraction,  theatre  and 
playdate  were  posted  in  all  busses,  and  Jumbo 
tickets,  good  for  one  admission  during  the  en- 
gagement, were  mailed  to  all  city  officials  and 
newspapermen. 


'Gai  Sal'  Grand  Rapids  Campaign 
To  Tie-in  With  Quartette'  Meet 

National  convention  of  the  Society  for  the 
Preservation  and  Encouragement  of  Barber 
Shop  Quartette  Singing  will  be  held  in  Grand 
Rapids,  Mich.,  this  year  on  June  19-20,  co- 
inciding with  the  showing  of  "My  Gal  Sal"  in 
that  city. 

Manager  J.  O.  Brooks  of  the  Temple  Theatre 
is  arranging  an  extensive  series  of  events  to 
tie  in  with  the  convention.  Exploitation  is 
based  on  the  fact  that  the  picture  romanticizes 
the  life  of  Paul  Dresser,  who  composed  Wabash 
Moon,  Liza  and  other  songs,  as  well  as  My  Gal 
Sal. 

Among  events  already  in  preparation  are  the 
selection  of  an  ideal  "My  Gal  Sal"  to  serve  as 
hostess  for  the  convention  and  an  award  of  a 
trophy  cup  donated  by  Rita  Hayworth,  star  of 
the  picture,  to  be  given  to  the  quartette  ad- 
judged as  the  nation's  best  by  the  convention. 


Increase  Your  Receipts  by 
Getting  into  the  Spirit  of 
Day*s  Patriotic  Observance 

Despite  the  rationing  of  gasoline  and  the 
rub'uer  conservation  program,  many  people  are 
likely  to  take  trips  out  of  town  this  Fourth  of 
July.  But  don't  be  discouraged,  for  as  the 
picture  looks  now,  there  will  still  be  a  goodly 
number  parking  the  jaloppy  and  staying  in 
town.  Of  course.  Independence  Day  can  easily 
put  a  crimp  in  your  business  unless  you  pre- 
pare for  it  well  in  advance.  Time  was  when 
the  Fourth  was  a  strain  on  box-office  receipts. 
But  now,  with  most  theatres  equipped  with 
modern  cooling  plants,  smart  showmen  can  com- 
pete with  other  amusements  for  business,  and 
end  up  by  experiencing  a  banner  day  in  at- 
tendance. 

A  More  Significant  Meaning 

The  war,  incidentally,  has  given  Independence 
Day  a  deeper  and  more  significant  meaning  this 
year.  Many  communities,  we  imagine,  will  con- 
duct patriotic  parades  showing  what  people  are 
doing  on  the  home  front  to  help  win  the  war. 
Nearly  every  magazine  issued  that  week  will 
feature  the  Stars  and  Stripes  on  the  cover. 
The  day,  in  efifect,  will  have  the  most  patri- 
otic observances  in  many  years  throughout  the 
nation. 

Bunting  and  flags  appropriate  to  the  occa- 
sion should  be  displayed  in  front  of  your  theatre. 
Patriotic  trailers  should  be  screened.  Short  sub- 
jects with  patriotism  as  their  theme  will  prob- 
ably be  available  around  that  time.  For  in- 
stance, Warner  Bros,  are  re-issuing  their  Merrie 
Melody  cartoon  of  1938,  "Old  Glory,"  which 
is  appropriate  for  not  only  the  Fourth  but  also 
for  Flag  Day.  Then,  too,  you'll  undoubtedly  be 
playing  one  of  the  subjects  produced  for  the 
War  Activities  Committee.  In  any  event,  you 
sliould  have  no  trouble  in  finding  short  reels  in 


Appropriate  Chaplin  Ballyhoo 

Ballyhooing  the  Charlie  Chaplin  comedy,  "The 
Gold  Rush,"  United  Artists  release,  a  man  made- 
up  to  resemble  the  great  comedian  made  his  way 
around  New  Orleans  streets  during  the  film's 
engagement  at  the  Orpheum  Theatre.  No  details 
accompanied  the  scene  above,  but  it  looks  as 
though  the  ballyhoo  man  had  chanced  upon  an 
AWVS  woman  selling  tickets  for  a  benefit  show 
for  the  Army  Emergency  Relief  Fund. 


keepii:g  with  the  patriotic  nature  of  the  occasion. 

With  the  use  of  fireworks  still  permitted  in 
many  localities,  and  the  possibility  of  accidents 
nearly  as  strong  as  in  the  past,  it  will  be  the 
smart  showman  who  urges  the  public  to  spend 
a  cool,  safe  and  sane  Fourth  at  his  theatre.  This 
can  be  done  through  trailers  and  copv  in  news- 
paper ads. 

People  at  nearby  beaches  will  want  to  get 
out  of  the  sun  for  a  while,  so  send  out  a  sound 
truck  advertising  your  current  show,  with  copy 
pointing  out  that  after  a  hot  day  at  the  beach 
there's  nothing  so  cool  and  refreshing  as  a  visit 
to  your  theatre. 

Offer  Your  Theatre's  Facilities 

Make  your  theatre  available  to  local  authori- 
ties for  any  morning  patriotic  ceremonies  they 
may  wish  to  conduct.  While  these  exercises 
are  most  likely  to  be  held  outdoors,  rain  may 
force  a  change  in  plans.  So  be  on  the  safe  side, 
as  well  as  the  goodwill-winning  side:  ofifer  the 
facilities  of  your  theatre. 

For  a  stage  show,  you  might  get  a  patriotic 
society  to  sponsor  a  pageant,  including  the  read- 
ing of  the  Declaration  of  Independence.  Mem- 
bers of  the  Little  Theatre  group  should  be  able 
to  help  you.  Arrangements  might  also  be  made 
to  have  a  prominent  vocalist  lead  the  audience 
in  singing  patriotic  hymns. 

Play  an  Outstanding  Attraction 

Don't  expect  to  lure  people  to  your  theatre 
with  a  mediocre  attraction.  Just  because  it's  a 
holiday  is  no  excuse  for  laxity  in  this  regard. 
The  public  is  entitled  to  a  good  show  on  a 
holiday  as  well  as  on  any  other  day,  yet  we 
know  exhibitors  who  will  "get  rid"  of  a  fair 
picture  on  the  Fourth  with  the  excuse  that  it 
doesn't  make  any  difference  what's  playing. 
That's  not  fair,  and  it's  no  way  to  try  to  build 
patronage.  After  all,  holiday  prices  will  be 
charged,  and  patrons  will  deserve  their  money's 
worth  in  entertainment. 

If  you  arrange  a  program  of  wide  appeal,  if 
you  make  your  theatre  attractive  and  inviting, 
chances  are  you'll  get  a  large  share  of  patron- 
age on  July  the  Fourth.  With  things  happen- 
ing so  fast  in  this  war-torn  world,  you  may 
have  to  evolve  new  plans,  discard  others  before 
you  finally  get  your  Independence  Day  cam- 
paign completed.  We  believe,  however,  that  for 
the  most  part,  the  ideas  we've  given  you  here 
will  stand  you  in  good  stead  in  making  the 
Fourth  a  profitable  day. 


Milk  Trucks  Deliver  Tabloids 

A  four-page  tabloid  on  "The  Courtship  of 
Andy  Hardy,"  complete  with  stills  and  picture 
credits,  was  distributed  throughout  Salt  Lake 
City  by  a  local  milk  company  through  leading 
market-places  as  one  of  the  features  of  the  film's 
campaign  put  over  by  Clare  Woods,  Centre 
Theatre.  The  markets  plugged  the  giveaways 
over  the  air. 


'Blues'  Title  Song  Plugged 

When  "Blues  in  the  Night"  played  at  Schine's 
Manring  Theatre,  Middlesboro,  Ky.,  Harry 
Stearn  and  Ken  Carter  promoted  an  automatic 
phonograph  which  played  several  recorded  ver- 
sions of  the  title  song  in  front  of  the  theatre. 


Page  52 


SHOWMEN'S    TRADE    REVIEW  June  6,  1942 


Cool  Comfort  Ideas  to  Beat  the  Heat  Bugaboo 


If  your  theatre  is  healthfully  air-conditioned,  your  patrons  should  know  about 
it.  This  year,  the  majority  of  your  patrons  will  stay  in  town.  Logical  spot  for  rest  and 
relaxation,  for  escape  from  the  heat :  your  theatre.  Impress  your  public  with  its  cool 
and  inviting  atmosphere.    These  suggestions  will  help  you : 


•  Don't  let  rumors  get  around  that  your  theatre 
is  TOO  cool.  Better  get  a  statement  from  the 
Health  Commissioner  in  which  he  declares  that 
"to  spend  as  many  hours  as  possible  in  the 
scientifically  cooled  Blank  Theatre  is  one  good 
way  to  combat  the  heat,  and  safeguard  your 
health."  Display  statement  in  lobby,  use  it  as 
nucleus  for  a  publicity  story,  quote  from  it  in 
your  ads. 

•  An  old  stunt  hut  always  gets  good  play,  in- 
cluding art  in  nezvspaper.  Tie  up  with  bus  or 
taxi  company  to  pick  up  30  or  40  kids  from 
poorest  section  of  town,  bring  them  to  your 
theatre  to  keep  cool.  Art  should  show  kids  ar- 
riving at  the  theatre,  playing  in  spray  of  cool- 
ing plant. 

•  Getting  women  to  come  out  and  shop  in  hot 
weather  is  a  problem  for  the  newspaper  and 
merchants.  Newspaper  should  be  approached 
on  idea  that  promotion  ads  playing  up  the  theatre 
and  other  cooled  spots  will  bring  shoppers 
downtown,  make  it  worthwhile  for  merchants 
to  advertise.  ■  Sample  copy :  "Cooling  plants  and 
modern  ventilating  equipment  have  made  shop- 
ping a  pleasure  for  Blankville  women!  Enjoy 
your  shopping  tour !  You'll  find  all  your  favorite 
stores  are  using  some  modern  method  to  keep 
the  temperature  down  (prices  are  down,  too!) 
Enjoy  luncheon  in  any  of  the  score  of  delight- 
fully cool  restaurants,  and  top  off  the  day  with 
a  refreshing  matinee  seeing  (star)  in  (title  of 
film)  at  the  healthfully  cool  Blank  Theatre." 

•  PP'ith  most  autos  used  only  for  essential  driv- 
ing, local  traction  company  officials  should  jump 
at  chance  to  tie  hi  with  you  on  a  street  car 
sign  reading :  "Save  your  auto — ride  the  street 
cars  to  the  Blank  Theatre  .  .  .  it's  cool!" 

•  Most  high  school  and  college  graduation 
exercises  take  place  during  June.  Granted 
there's  a  heat  wave  when  graduation  comes 
along,  offer  your  theatre  stage  for  the  exercises 
on  theory  that  school  auditoriums  are  too  hot. 
Might  try  the  idea  with  a  church  some  Sunday 
morning  during  a  heat  wave.  Should  get  good 
newspaper  breaks. 


Lobby  Jitterbug  Contest 

At  9  A.M.  on  the  morning  of  the  opening  of 
RKO-Radio's  "SyncopaHon"  at  the  RKO  Albee 
Theatre,  Brooklyn,  a  contest  for  "hep  cats"  was 
staged  in  the  lobby,  with  music  for  the  dancers 
furnished  by  recordings  of  the  seven  kings  of 
swing  appearing  in  the  picture.  More  than  400 
people  packed  into  the  lobby  (see  above)  to 
witness  the  unique  contest,  and  a  majority  of 
these  lined  up  at  the  box-office  immediately. 


•  Get  stores  zvith  air-conditioning  systems  to 
run  nezvspaper  ads  comparing  their  systems  with 
yours,  bearing  in  mind,  of  course,  that  as 
pioneers  in  the  field,  theatre  cooling  plants  are 
established  in  the  public  mind.  Sample  copy: 
"Summer  shopping  is  a  pleasure  when  you  com- 
bine shopping  in  Kennedy's  cooled  basement 
with  a  cool  matinee  at  the  Blank  Theatre!  The 
same  type  of  cooling  plant  that  keeps  the  Blank 
Theatre  so  cool  and  comfortable  now  makes 
Kennedy's  basement  a  cool  and  delightful  re- 
treat for  summer  shoppers." 

•  Is  there  a  zoo  in  your  town?  Maybe  you 
can  work  out  a  gag  something  like  this  (advise 
newspaper  in  advance)  :  Get  'em  to  send  you  a 
polar  bear  cub,  penguin,  or  some  other  arctic 
animal  on  theory  that  the  animal  was  suffering 
from  the  heat,  and  the  Zoo  Superintendent  de- 
cided the  only  place  to  find  relief  was  at  your 
theatre. 


•  //  you're  located  close  to  a  beach,  swimming 
pool  or  summer  hotel,  be  sure  the  customers 
and  guests  of  these  establishments  are  in  touch 
zvith  your  theatre,  its  cool  atmosphere  and  its 
programs.  Many  of  these  people  are  potential 
evening  patrons,  so  place  your  advertising  zvhere 
they  can  readily  see  it. 

e  Worst  headache  to  most  housewives :  cool 
summer  dishes.  A  cooking  school,  with  the 
editor  of  the  newspaper's  woman's  page  in 
charge,  would  be  a  "natural"  to  lure  women  to 
your  theatre,  acquaint  them  with  its  cool  com- 
fort and  solve  their  summer  "cooking"  problems. 
Get  newspaper  to  line  up  merchants  for  co- 
operative ads  relating  to  foods  iised  in  the 
demonstration. 


•  Typical  of  summer  activity  is  a  flower  show, 
provided  you  have  the  facilities.  Your  local 
horticidturists  and  florists  can  furnish  you  with 
the  necessary  blooms.  Show  serves  the  two- 
fold purpose  of  making  your  lobby  cool  and 
attracting  lovers  of  flowers.  Circularise  all 
the  groups  and  individuals  you  think  zvoidd  be 
interested. 


•  If  your  facade  is  repainted  in  a  green  and 
blue  combination,  or  green  and  yellow  or  blue 
or  yellow,  it  will  effectively  reflect  coolness. 

•  Suspend  ferns  in  zvire  baskets  from  the  mar- 
quee. Flower  boxes  might  be  placed  around 
the  edge.  Cut-out  penguins  are  good  lobby  and 
marquee  displays.  The  once-popidar  polar  bears 
and  eskimos  are  taboo — they  suggest  too  much 
frigidity. 

•  Replace  red,  amber  and  other  warm-colored 
lights  with  greens  or  yellows.  Decorate  side- 
wall  lights  by  placing  section  of  lattice  in  front 
of  each,  stringing  artificial  flowers  through  lat- 
tice. Decorative  and  cool-suggesting  is  an 
archway  of  lattice  and  flowers  at  the  heads  of 
principal  aisles. 

•  Transform  angular  layer  of  cloth  over 
orchestra  pit  into  a  "bed  of  roses."  Artificial 
flowers  are  fastened  to  cloth. 

•  Your  "cool"  valences  and  displays  should  be 
easy  to  remove,  if  necessary.  After  all,  an 
unseasonably  shivery  day  may  come  along,  and 
it  will  be  discouraging  to  a  patron  to  walk  up 
to  a  theatre  that  looks  like  a  refrigerator. 


•  Through  nezvspaper  and  screen  advertising, 
suggest  that  patrons  save  cars  by  making 
parties  to  ride  in  taxis  to  your  theatre.  You 
might  offer  to  pay  the  fare,  '-"ovided  it  doesn't 
exceed  a  certain  minimum  set  by  you.  Sample 
copy:  "To  aid  the  national  zmr  effort  by  con- 
serving on  tires  and  gas,  you'll  leave  your  car 
at  home.  But  that  doesn't  mean  you  have  to 
stay  there  too.  Beat  the  heat  by  getting  to- 
gether a  party  of  friends  and  take  a  taxi  to  the 
delightfully  cool  and  comfortable  Blank  Theatre. 
{Optional) — The  ride's  on  us  {up  to  50c)  if  five 
or  more  people  attend  the  Blank  in  a  taxi." 


0  Bathing  beauty  contests  are  excellent  sum- 
mer business  stimulants.  However,  with  no 
national  contest  in  prospect  this  year  because  of 
war-time  traveling  restrictions,  you'll  have  to 
limit  yours  to  a  city  or  county-wide  proposi- 
tion. Promote  prizes  from  merchants  (remem- 
ber— no  vacation  trips).  Contest  needs  the  full 
cooperation  of  the  newspaper  in  art  and  pub- 
licity breaks.  Display  contestants'  photos  in 
lobby. 


•  Place  cards  at  soda  fountains  with  this  copy : 
"Tivo  places  to  keep  cool:  our  fountain  and  the 
Blank  Theatre." 


•  Tie  up  with  a  beverage  company  to  serve 
soft  drinks  in  your  lobby  or  lounge. 


National  Magazine  Campaign  Is 
Launched  on  MGM's  'Mrs.  Miniver' 

.\  national  magazine  advertising  campaign 
reaching  approximately  45,000,000  families  has 
been  launched  by  Metro-Goldwyn-Mayer  for 
"Mrs.  Miniver,"  film  version  of  the  novel  by 
Jan  Struther. 

The  campaign  includes  full-page  ads  in  Amer- 
ican Magazine,  Redbook,  Cosmopolitan,  Ladies' 
Home  Journal,  W  omen's  Home  Companion, 
Good  Housekeeping  and  McCall's,  as  well  as 
Lion's  Roar  columns  in  29  national  periodicals 
and  MGA'I's  "Picture  of  the  Month"  column  in 
5  national  magazines. 


'She  Didn't  Give  ...  She  Only  Took' 

An  intriguing  novelty  herald,  which  folds  to 
about  4x4  inches,  has  been  effectively  used  by 
the  Warner  Bros.,  Comerford  and  RKO  circuit 
houses  in  exploiting  "In  This  Our  Life."  Front 
of  the  folder  has  a  picture  of  Bette  Davis  and 
the  catchline,  "She  Didn't  Give  .  .  .  She  Only 
Took."  As  each  flap  is  opened,  a  different 
character  or  dramatic  scene  is  revealed. 


Clevenger  Exhibits  Live  Alligator 

Enclosed  in  the  atmospheric,  eye-catching  lobby 
display  shown  above  on  20th  Century-Fox's 
"Swamp  Water"  was  a  real  live  alligator  which 
fascinated  patrons  of  Cliff  Clevenger's  Yancey 
Theatre,  Burnsville,  N.  C,  and  heightened  their 
curiosity  concerning  the  picture  itself. 


THEY'RE  IN  THE  BAG 

FOR  YOU! 

"TOMBSTONE" 


WITH  RICHARD  DIX— KENT  TAYLOR— EDGAR  BUCHANAN 
Frances  Gifford — Don  Castle — Clem  Bevans — Victor  Jory — Rex  Bell 

''AMERICAN  EMPIRE" 

*7<4e  Sto^      *^e/)oai,  QatUe  KUu^^ 
STARRI  NG 

RICHARD  DIX— LEO  CARRILLO— PRESTON  FOSTER 
Frances  Gifford — Guinn  Williams — Robert  H.  Barrat 
Jack  LaRue — Cliff  Edwards 


GEORGE  BRENT  &  PRISCILLA  LANE 


IN 


\ 


SILVER  QUEEN 

WITH 

BRUCE  CABOT— LYNNE  OVERMAN— EUGENE  PALLETTE 
Janet  Beecher — Guinn  Williams 
Directed  by 

LLOYD  BACON 


2  MORE  YEARS  OF 

''HOPALONG  CASSIDY'' 

THE  A^^We^  0^  WESTERN  SERIES 

HARRY  SHERMAN 

jf^roducin^    ^or  jf^aramount 


Page  54 


s  H  o  ^^■  .Ai  E  X  •  s  trade  r  e  \'  i  e  w 


June  6,  1942 


June  Offers  Smart  Showmen  Three  Important  Dates 

W/n  Goodwill  Extra  Dividends,  by  Observing  MacArtbur,  Flag,  Father*s  Days 


Father^s  Day  Angle  in  Quiz  Kids  Reel 

Issue  number  five  in  the  Quiz  Kids  series  of  Paramount  short  reels  is  tied  up  to  a  many-sided 
promotional  campaign  for  Father's  Day.  Having  been  awarded  a  medal  by  the  National  Father's  Day 
Council  for  stimulating  a  better  father-and-child  relationship,  the  Quiz  Kids  will  be  merchandised 
through  several  leading  family  mediums,  stressing  the  possibilities  of  local  theatre  tieups. 

A  two-page,  four-color  spread  of  the  Quiz  Kids  is  scheduled  to  appear  in  the  June  20  issue  of 
Collier's  magazine.  It  is  also  understood  that  the  publishers  will  make  Quiz  Kids  displays  available 
to  stores  throughout  the  country. 

On  mats  made  up  by  Metro  Associated  Services,  there  will  be  space  for  the  insertion  of  the 
name  of  the  individual  theatre  without  cost  to  the  exhibitor.  These  mats  are  built  around  popular 
Father's  Day  gifts,  using  the  Quiz  Kids  as  the  selling  medium. 

Available  to  all  accounts  from  National  Screen  Service  is  an  unusual  trailer  featuring  the  Quiz 
Kids  and  emphasizing  the  idea  of  taking  Dad  to  the  movies. 

The  Quiz  Kids  short,  which  was  released  May  22,  should  be  booked  as  soon  as  possible  to  permit 
capitalizing  in  advance  on  the  tieup. 


Showmen  who  considered  themselves  fortunate 
to  have  two  outstanding  money-making  dates  in 
June  last  year  have  an  extra  day  this  year — a 
day  that  was  dictated  by  the  United  States'  entry 
into  the  war.  On  June  13  the  nation  will  observe 
General  MacArthur  Day.  Official  recognition 
has  been  given  the  date  in  Washington,  and  it 
has  become  firmly  established  by  the  barrage  of 
publicity  in  the  nation's  press.  The  other  two 
money  dates  are  Flag  Day,  June  14,  and  Father's 
Day,  June  21  (yes,  we  know  your  STR  Booking 
Calendar  says  June  14.,  but  that's  incorrect). 
Here  are  some  practical  suggestions  from  prac- 
tical theatremen  for  practical  theatremen : 

The  large  amount  of  advance  publicity  on 
AlacArthur  Day  paves  the  way  for  you  to  win 
more  goodwill  for  your  theatre.  First,  get  your 
Mayor  to  issue  a  proclamation  that  should  find 
space  on  the  front  page  of  local  newspapers  and 
in  your  lobby.  At  ceremonies  either  in  the 
afternoon  or  evening,  you  might  conduct  one 
minute  of  prayer  for  the  safety  of  the  great 
American  leader.  Perhaps  you  could  project  a 
slide-picture  of  General  MacArthur  on  the 
screen,  with  local  Army  leaders  leading  the 
audience  in  saluting  him. 

Display  Photos  of  'MacArthurs' 

A  few  days  in  advance,  get  your  newspaper 
to  publish  photos  of  local  AlacArthurs  ( provided 
there  aren't  too  many,  of  course),  and  display 
photos  in  front  of  your  theatre.  Upon  identi- 
fication by  each  MacArthur.  he  or  she  would 
be  invited  as  your  guest  on  MacArthur  Da}'. 

We've  seen  several  MacArthur  "fan  photos" 
that  have  been  given  away  to  patrons  by  enter- 
prising managers.  You  should  be  able  to  obtain 
some  of  these — no  doubt  you  have  already  been 
contacted  hy  the  printing  firms  preparing  them — 
to  be  used  as  giveaways  on  June  13.  MacArthur 
Buttons  might  also  be  distributed. 

In  most  situations,  schools  will  have  closed 
for  the  summer,  so  an}'  angles  along  educational 
lines  are,  for  the  most  Dart,  out.  Still,  it  seems 
to  us  with  the  cooperation  of  the  newspaper, 
you  should  be  able  to  reach  enough  potential 
artists  to  make  a  contest  for  the  best  sketches  of 
General  ^lacArthur  a  successful  venture. 

The  next  important  monej'  date  occurs  on  the 
following  day.  June  14,  which  gives  you  little 
chance  for  rest.  Be  that  as  it  may.  Flag  Day 
assumes  more  significance  in  1942  than  in  many 
years,  for  we  are  fighting  a  war  not  of  our  own 
choosing.  Every  American  will  want  to  honor 
Old  Glorj',  and  you  can  make  your  theatre  the 
site  for  the  ceremonies. 

On  your  stage,  impressive  Flag  dedicatory 


Advertising  Clinic   Mayl6,  p.  12; 

May  30,  p.  17 

April  1942,  Index  May  2,  p.  10 

Equipment  and  Maintenance, 

May  23,  pp.  35-42 
Exploitation  Campaigns — by  Pictures 

Courtship  of  Andv  Hardv .  .  .  .  Mav  30.  p.  15 

Dumbo   May  9,  p.  18;  Alav  16,  p.  18 

Fantasia   May  23,  p.  15:  May  23.  p.  28 

Fleet's  In    May  23,  p.  20 

Gone  With  the  Wind  May  16,  p.  13 

Journey  for  Margaret  May  23.  p.  24 

Kings  Row  .  May  2.  p.  14:  May  16.'pp.  13,  14 

Male  Animal   May  9,  p.  17 

Man  Who  Came  to  Dinner  ...  Maj'  9,  p.  21 

Meet  the  Stewarts   Mav  23.  p.  22 

My  Gal  Sal  May  2,  p.  11 

One  Foot  in  Heaven  May  9,  p.  16 

Pride  of  the  Yankees  May  23,  p.  28 


exercises  could  be  conducted,  with  representa- 
tives from  all  Americanism  groups  participat- 
ing. Arrangements  should  be  made  as  far  as 
possible  in  advance  so  that  military  drills  and 
perhaps  a  ''Salute  to  Victory"  could  be  perfected 
by  the  participants  through  rehearsals.  This 
would  also  make  it  possible  for  the  Mayor  to 
issue  a  proclamation  and  also  for  the  press 
to  carry  notices  informing  the  public  of  the 
ceremonies. 

In  all  probability  there  are  many  defense 
workers  in  your  community  who  may  not  be 
able  to  attend  the  exercises  at  the  scheduled  time. 
You  might  therefore  arrange  with  defense  plant 
heads  to  hold  a  midnight  or  "swing-shift"  show, 
with  workers  attending.  The  repledging  of  their 
allegiance  through  one-minute  talks  might  be 
made  by  speakers  from  among  the  rank  and  file 
of  the  workers. 

A  variet}'  of  old  Flags  ma}'  be  owned  by  local 
citizens.  You  may  be  able  to  persuade  them 
to  permit  you  to  display  the  Flags  in  your  lobby 
as  an  exhibit  tracing  the  development  of  Old 
Glory.  It  would  also  be  a  good  idea  to  present 
each  Flag  Day  patron  with  a  small  lapel  Flag. 
For  a  stirring  front  display,  why  not  the  flags 
of  the  26  United  Nations,  with  the  American 
Flag  centered? 

MGM's  Technicolor  two-reeler  of  a  couple 
of  years  ago,  "The  Flag  Speaks,"  would  be  an 
appropriate  booking.  Audiences  should  partici- 
pate in  the  singing  of  The  Star  Spangled  Banner. 

In  making  your  plans  for  Flag  Day  ob- 
servance, please  bear  these  things  in  mind:  Don't 
reproduce  the  Flag  in  your  advertising.  If  you 
fly  the  Flag  in  your  auditorium,  be  sure  the  field 
of  blue  is  to  the  audience's  left. 

Now  it's  t'me  to  consider  Pop — yes,  Father's 


Rio  Rita   May  23,  p.  22 

Ship  .-Vhoy   May  30,  p.  15 

Suicide  Squadron  May30,  p.  15 

Syncopation   May30,  p.  15 

To  the  Shores  of  Tripoli ....  May  9,  p.  20 

Tuttles  of  Tahiti  Mav  2,  p.  11; 

May  23'  pp.  20,  28 
Twin  Beds  May  9,  p.  16 

Exploitation  Campaigns — by  Stunts 

Babv   Contest   May  30,  p.  16 

Blind  Date   May  2,  p.  11 

Marine  Week   May  9,  p.  20 

^lovie  Page   May  16,  p.  18 

Photo  Puzzle   Contest  May  23,  p.  22 

Talent  Hunt   May  23,  p.  24 

Showbuilder   May  2,  pp.  17-23 

Showmanalysis 

Tortilla  Flat   May  16,  p.  16 

Streamlined  Press  Books  May  19,  p.  17 


Day  falls  on  June  21.  Here  is  a  date  that  grows 
more  in  popularity  each  year,  proving  that  at 
last  Father  is  getting  the  recognition  due  him. 
In  the  past,  its  observance  has  been  more  or  less 
in  a  humorous  vein  in  contrast  to  the  senti- 
mental aspects  of  Mother's  Day ;  but  this  year, 
with  so  many  sons  in  the  nation's  armed  forces, 
it  takes  on  a  deeper  meaning. 

Let's  take  a  cue  from  Father's  Day  showman- 
ship as  successfully  staged  last  year.  Out  in 
Kansas  City  at  the  Gladstone  Theatre,  Manager 
Charles  Alorrill  changed  his  program  each  day 
on  Saturday,  Sunday  and  Monday.  He  promoted 
cigars  and  gave  them  to  fathers  attending  the 
show  on  those  days.  To  the  youngest  father, 
oldest  father,  father  with  the  biggest  family, 
etc.,  he  gave  prizes  of  cash  and  guest  tickets. 
He  announced  the  Father's  Day  several  days  in 
advance  by  means  of  a  trailer  and  lobby  display, 
then  distributed  heralds  announcing  the  program 
and  prizes.  Sons  and  daughters  were  urged  to 
"bring  Dad  to  the  movies." 

Inviting  a  certain  number  of  youngest  fathers 
to  be  your  guests  is  suggested  by  F.  R.  Peterson 
of  Alilwaukee.  Also,  to  the  first  specified  num- 
ber of  fathers  to  appear  at  your  theatre  on 
Father's  Day,  promoted  gifts  could  be  awarded. 
Other  good  ideas :  tieups  with  telegraph  com- 
panies for  inserts  in  Father's  Day  telegrams ; 
Best  Father's  Day  Joke  contest  in  the  news- 
paper, with  winners  and  their  Dads  appearing 
as  your  guests. 

To  Fathers  with  sons  in  the  service  you  might 
dispatch  letters  telling  them  that  anxiety  for  the 
whereabouts  and  safety  of  their  sons  may  make 
them  nervous  and  irritable ;  that  to  keep  their 
spirits  up  and  to  help  maintain  morale  on  the 
home  front  they  should  attend  the  movies  often, 
bringing  their  wives  and  other  members  of  the 
family  with  them. 

A  deeply  impressive  article  relating  a  Father's 
feelings  as  he  sees  his  son  off  to  the  Army 
appeared  a  few  months  ago  in  The  Chicago  Daily 
A'e-ci's  under  the  title,  "So  Long,  Son."  The 
article  was  reprinted  in  Readers  Digest,  and 
has  been  narrated  over  the  radio  by  Walter 
Huston  and  a  college  competition  contest  winner 
on  the  Fred  Allen  program. 

While  we  do  not  remember  the  exact  month 
of  the  article's  appearance  in  Readers  Digest, 
it  was  around  February,  March  or  April  of  this 
year.  Your  local  library  or  possibly  a  friend 
has  back  copies  to  which  you  can  refer.  If 
the  article  is  copyrighted,  it  would  be  worth 
your  while  to  contact  The  Chicago  Daily  News 
by  letter  or  telegram  seeking  permission  to  re- 
produce it  either  over  your  local  radio  station 
or  theatre  loudspeaker  system,  or  in  a  special 
folder  to  be  distributed  to  Fathers.  In  any 
event,  be  sure  you  have  permission  before  you 
reproduce  it. 

If  you  put  forth  every  showmanship  effort. 
General  MacArthur  Day,  Flag  Day  and  Father's 
Day  should  repay  you  many  times  over,  not  only 
in  goodwill  but  also  in  extra  dividends. 


MAY,  1942  INDEX 

A  listing  of  the  highlights  of  the  past  month's  issues 
of  STR  indexed  and  cross-indexed  for  ready  reference 


Compliments 
of  J 
Friend 
Who  Is 
Most  Appreciative 
to 

howmen'^s  Trade  Review 


Page  56 


S  H  O      M  E  N  '  S    TRADE    R  E  V  I  E 


June  6,  1942 


These  Theatremen  Won 
MGM  Honor  Roll  Buttons 

The  Winnah:  Ed  Kidwell,  Main  Theatre, 
Pueblo,  Colo. 

For:  His  promotion  of  "The  Vanishing- 
Virginian." 

Campaign  Highlights:  Kidwell  tied-in  with 
the  national  Red  Cross  Drive,  with  the  theatre 
donating  a  percentage  of  the  opening  night  re- 
ceipts to  the  organization's  War  Fund.  Eight 
copies  of  the  Rebecca  Yancey  Williams  book, 
autographed  by  Frank  Morgan,  were  turned 
over  to  the  publicity  chairman  of  the  local  Red 
Cross.  The  books  were  auctioned  off  at  vari- 
ous civic  club  luncheons. 

Five  thousand  numbered  book  marks  were 
distributed  through  rental  and  public  libraries 
and  through  all  high  schools.  Two  thousand 
were  distributed  in  outgoing  packages  from  the 
two  largest  department  stores.  Fifty  of  the 
numbers  were  posted  in  the  box-office,  good 
for  free  admission  the  night  of  the  premiere. 

An  advance  screening  for  a  representative 
cross-section  of  the  citizenry  was  held,  and 
their  favorable  comments  were  used  in  news- 
paper ads  and  lobby  displays. 


The  Winnah:  Mike  Smith,  MGM  City 
Manager,  Cine  Aletro  Theatre,  Rio  de  Janeiro, 
Brazil. 

For:  His  promotion  of  "The  Mortal  Storm." 
(This  marks  the  second  time  a  South  Ameri- 
can showman  has  been  thus  honored.) 

Campaign  Highhghts:  Advertised  as  "the 
first  anti-Nazi  picture  to  be  shown  in  Brazil" 
and  "a  powerful  love  drama  in  the  shadows  of 
the  Nazi  concentration  camps,"  the  picture  set 
a  new  one-day  record  for  receipts  on  opening 
day. 

A  special  preview  of  the  film  was  sponsored 
by  the  important  afternoon  newspaper  Diario  da 
Noite,  which  extended  invitations  to  members 
of  the  diplomatic  corps  and  newspaper  and 
radio  critics.  In  addition,  the  paper  carried 
a  five-installment  serialization.  As  a  rule,  the 
paper  carries  no  publicity  material.  O  Jornal, 
a  leading  morning  paper,  ran  a  six-installment 
serialization. 

Radio  exploitation  included  special  announce- 
ments, with  thunder  effects,  two  days  in  ad- 
vance and  opening  day,  over  the  three  most 
important  stations.  In  addition  to  regular  win- 
dow cards,  100  reproductions  of  a  New  York 
trade  paper  ad  were  planted  in  local  store 
windows. 


The  Winnah:  George  R.  Peters,  Loew's 
Colonial  Theatre,  Reading,  Pa. 

For:  His  promotion  of  "The  Vanishing- 
Virginian."    (This  is  Mr.  Peters'  fifth  citation.) 

Campaign  Highlights:  An  old  Ford,  with 
driver  made  up  to  represent  a  "Southern 
colonel,"  was  used  three  days  in  advance  and 
three  days  current,  touring  downtown  streets, 


Weird,  Effective  3-Sheet  Display 

Utilizing  a  one-sheet,  then  lettering  and  pasting, 
staff  members  of  Schine's  Russell  Theatre,  Mays- 
ville,  Ky.,  created  the  weird,  effective  3-sheet 
display  shown  above  on  Universal's  "Ghost  of 
Frankenstein."    Setpiece  stood  on  the  sidewalk. 


stopping  at  schools  during  recess  periods  and 
at  factories  at  lunch  times  and  changes  of  shifts. 
A  "walking  book"  was  used  during  the  same 
period.    Sidewalk  stencils  also  proved  effective. 

Twenty-five  thousand  book  marks  were  en- 
closed in  monthly  mailing  lists  of  the  Book 
Mart  and  Berkshire  News  Company,  and  were 
also  distributed  in  book  stores,  circulating  and 
public  libraries. 

An  advance  screening  was  held  for  the  local 
Motion  Picture  Forum,  at  which  were  present 
representatives  of  various  women's  organiza- 
tions, the  mayor,  principals  and  English  teachers 
of  the  high  schools  and  other  civic  group 
representatives. 


The  Winnah:  U.  K.  Rice,  Carolina  The- 
atre, Winston-Salem,  N.  C. 

For:  His  promotion  of  "The  Vanishing- 
Virginian."  (This  is  Mr.  Rice's  second  cita- 
tion. ) 

Campaign  Highlights:  A  specially  staged 
"Local  Girl  Makes  Good"  radio  salute  the 
night  before  the  premiere  was  one  of  the  high- 
lights of  Rice's  campaign.  The  premiere  was 
attended  by  a  niece  of  Cap'n  Bob  Yancey,  hero 
of  the  story,  and  members  of  Miss  Grayson's 
family  who  are  residents  of  the  city. 

All  local  high  schools  and  Salem  College 
permitted  announcements  on  their  bulletin 
boards.  A  radio  contest,  spot  air  announce- 
ments and  a  telephone  campaign  rounded  out 
the  campaign. 


SHOWMANSHIP  IN 
WARTIME  LONDON 


This  Is  Paris  Calling  .  . 

A  stunt  that  caused  a  mild  sensation  was 
used  by  Harold  Arnold  at  the  Hippodrome, 
Derby.  Just  before  the  regular  trailer  on 
"Paris  Calling"  was  projected,  Arnold  made 
the  following  announcement  through  the  kine- 
ma's  public  address  system :  "This  is  Paris 
calling.  (Slight  pause.)  This  is  Paris  calling 
Derby  from  the  underground  battle  front.  You 
will  be  able  to  witness  on  the  screen  of  the 
Hippodrome  next  week  the  heroic  story  of 
men  who  never  give  up.  Time  does  not  permit 
us  to  give  further  details,  and  careless  talk  is 
dangerous.  Paris  calling — good  night  to  you 
all."  One  person,  commenting  on  Arnold's 
stunt,  termed  it  "a  far  more  popular  broadcast 
than  Lord  Haw-Haw  ever  gave." 


Atmosphere  of  Craziness 

When  a  showman  swallows  dignity  for  the 
sake  of  showmanship,  a  showman  he  is  indeed. 
Take  Manager  E.  Clark  of  St.  George's  Hall, 
York,  who  appeared  personally  on  the  stage 
every  night  and,  dressed  in  a  bizarre  costume, 
entertained  in  a  crazy  manner.  Along  the 
streets  of  York  during  the  same  week  he 
walked,  arrayed  in  the  same  costume.  It  didn't 
take  long  for  local  residents  to  appreciate  the 
value  of  the  publicity  stunt:  Clark  was  merely 
providing  an  atmosphere  of  craziness  to  pre- 
pare his  patrons  for  the  showing  of  "Hellza- 
poppin."  Also  in  the  foyer  of  his  kinema  he 
posted  notices  on  the  order  of  the  following : 
"When  you  come  to  see  'Hellzapoppin'  be 
careful  of  your  false  teeth.  When  it  was  shown 
in  one  town  last  week  three  people  swallowed 
theirs.  Any  teeth  found  in  the  kinema  will 
be  given  over  for  salvage." 


Stunt  Designed  for  Queues 

With  queues  in  front  of  shops  the  order  of 
the  day  in  England  because  of  rationed  goods, 
Manager  E.  P.  Hill,  Princess,  Peterborough, 
got  extra  attention  for  his  showing  of  "I'll 
Wait  for  You"  by  placing  cards  in  shop  win- 
dows with  this  copy :  "You  are  now  waiting 
for  your  daily  supplies,  but  see  what  happened 
when  Marsha  Hunt  waited  for  Robert  Sterling 
in  'I'll  Wait  for  You,'  at  the  Princess." 


Title  Quips  Interest  Readers 

Manager  W.  E.  Alway  of  the  Olympia, 
Bristol,  runs  a  regular  4]4-m.  ad  in  a  local 
weekly.  Perhaps  other  showmen  do  that  too, 
but  Alway  always  gets  a  new  twist  in  his  ads 
by  getting  a  twist  out  of  the  title  or  the  stars. 
Sample :  "Ginger  Rogers  in  Vivacious  Lady' 
(we're  telling  you!)"  On  another  occasion, 
Alway  invited  his  patrons  to  "Come  out  of  the 
shadows  into  'Sunny  Hill'  with  Anna  Neagle." 
And  here's  still  another :  "Jean  Hersholt,  Fay 
Wray  and  You  can  be  the  party  in  'Melody 
for  Three'."  Readers  become  interested  in 
these  quips,  develop  the  habit  of  looking  for 
them,  usually  end  up  by  going  to  see  the  show. 
Realizing  the  value  of  white  space,  Alway 
never  overcrowds  his  ads,  thus  making  them 
more  attractive  and  easy  to  read.  American 
showmen,  please  copy. 


Children  Compete  for  Prizes 

A  contest  in  which  children  competed  for 
prizes  for  the  best  photos  of  themselves  and 
their  dogs  was  staged  by  Harry  Stearn  and  Ken 
Carter  in  advance  of  the  showing  of  "Mokey" 
at  Schine's  Manring  Theatre,  Middlesboro,  Ky. 


Druker  Lands  Front-Page  Contest  Story 

Few  newspapers  are  more  conservative  than  the  Memphis  Commercial-Appeal.  To  promote  space 
in  this  Tennessee  publication  is  a  task  seldom,  if  ever,  accomplished. 

The  paper  did,  however,  accept  a  contest  when  "Gone  With  the  Wind"  first  played  in  Mem- 
phis.  It  seemed  likely  that  such  a  thing  would  not  happen  again  for  a  long,  long  time. 

However,  perseverance  on  the  part  of  Manager  Maurice  Druker  of  Loew's  State  met  with  success 
when  he  promoted  front-page  space — a  two-column,  five-inch  story — announcing  a  contest  to 
select  a  new  war  song. 

Staged  in  conjunction  with  the  showing  of  "My  Gal  Sal,"  the  contest  furnished  the  local  angle 
for  a  nation-wide  musical  competition  to  "Find  the  War  Song  of  World  War  II." 

Rules  specified  that  although  only  words  were  necessary,  contestants  could  also  submit  music. 
The  five  best  sets  of  lyrics  in  the  opinion  of  the  judges  were  scheduled  to  be  sent  to  New  York 
to  compete  in  the  finals. 

Local  prizes  were:  First,  $75  War  Savings  Bond;  second,  $50  War  Savings  Bond;  third,  $25  War 
Savings  Bond;  fourth,  six-month  pass  to  Loew's  State;  fifth,  three-month  pass;  next  ten  winners, 
a  pair  of  tickets  each  to  Loew's  State. 

Besides  the  front-page  break,  Druker  also  got  a  large  two-column  piece  of  art,  together  with  the 
contest  rules,  on  an  inside  page. 


June  6,  1942 


S  H  O  W  M  E  X  •  S    TRADE    R  E  \'  I  E  \^' 


Page  57 


Because  it's  a  romantic,  action-packed  drama 
of  the  winning  of  the  west,  "In  Old  California" 
is  a  picture  with  wide  appeal.  It  should  attract 
the  entire  family  to  your  theatre,  provided  you 
accord  it  the  showmanship  it  rightfully  deserv'es. 

As  far  as  box-office  draw  is  concerned,  the 
title  itself  is  a  strong  factor,  for  it  immediately 
suggests  the  entertainment  elements  we  men- 
tioned above.  And  the  cast  is  something  to  be 
reckoned  with ;  where  is  the  exhibitor  who 
wouldn't  be  gratified  to  have  such  an  appealing 
title  fortified  by  a  cast  that  features  John  Wayne. 
Binnie  Barnes  and  Albert  Dekker,  and  includes 
Helen  Parrish.  Patsy  Kelly,  Edgar  Kennedy 
and  Dick  Purcell?  With  that  setup,  everything 
seems  to  be  in  your  favor. 

Important  to  remember  is  the  fact  that  there 
are  some  women  who,  unless  the  romantic  angle 
is  stressed  or  stunts  utilized  to  appeal  directh 
to  them,  will  shy  away  from  any  picture  that 
smacks  of  the  "western"'  type.  We  know,  of 
course,  that  "In  Old  California"  is  far  above 
the  average  western,  that  it  is  a  colorful  picture 
whose  locale  is  America's  last  frontier.  We 
know,  too,  that  if  these  few  women  are  properly 
impressed,  they  will  be  as  eager  to  see  it  as 
everyone  else.  Therefore,  while  action,  color, 
drama  and  thrills  should  be  highlights  of  your 
selling  campaign,  you  should  also  include  stunts 
embodying  the  feminine  angle.  Then  you'll  be 
sure  you  haven't  overlooked  anything ;  that  you 
haven't  just  a  few  but  a  majoritj-  of  local 
women  interested  in  your  showing.  And  when 
you  have  the  women  interested,  that  means  the 
men  and  the  children  will  come  right  along 
with  them. 

STUNT  WITH  FEMININE  APPEAL 

We're  opening  our  list  of  selling  sugges- 
tions with  stunts  designed  to  appeal  to  wo- 
men. For  instance,  here  is  an  important  tieup 
made  between  Republic  Pictures  and  Ca- 
mille.  Inc..  manufacturers  of  famous  cos- 
metics, whereby  a  contest  will  be  held  to  find 
the  "girl  with  the  loveliest  eyes."  The  grand 
prize:  a  role  in  a  coming  Republic  production 
for  two  weeks,  with  an  opportunity  for  a 
long-term  contract.  In  addition,  winner  of 
first  prize  will  receive  a  fur  coat  from  I.  J. 
Fox,  largest  fur  stylists  in  America. 

The  stunt  is  already  pre-sold.  Your  local 
drug  stores  and  five-and-tens  sell  CamiUe 
products,  and  they're  waiting  to  cooperate 
with  you  as  soon  as  you  give  them  the  word. 
Promote  window  and  counter  displays,  being 
sure  to  feature  star  heads  prominently.  On 
this  page,  for  example,  is  a  star  head  of 
Binnie  Barnes,  reproduced  from  an  actual 
still  which  you  could  use. 


Here's  a  'Sweet'  Tieup  for  You 

Unless  you're  fast  on  the  trigger,  podnah,  you 
might  have  to  look  at  this  still  twice  to  see  its 
tie-up  value.  Well,  that's  not  hay  Patsy  Kelly  is 
offering  Albert  Dekker  and  Binnie  Barnes.  It's  a 
box  of  candy.  So  how  about  a  tieup  with  a  near- 
by confectionary  shop?  And  if  you  sell  candy 
in  the  lobby,  why  not  put  two  and  two  together 
and  boost  the  sale  of  sweets  while  you  advertise 
"In  Old  California"? 


Prospect  for  Box-Office  Gold 
With  Seat-Selling  Ideas  on 
Epic  of  the  Gold  Rush  Era 


HEC  U-  S.  fAT.  Off.)  ^  


To  find  the  "girl  with  the  loveliest  eyes" 
hold  a  contest  on  your  stage.  For  prizes, 
have  photos  taken  of  the  winners.  These 
photos  can  then  be  entered  in  the  national 
contest.  Limited  space  precludes  further  de- 
tails about  this  outstanding  promotion  here, 
but  an  inspection  of  Page  S  in  the  pressbook 
will  tell  you  all  you  need  to  know. 

ARRANGE  FASHION  TIEUPS 

At  least  seven  stills  suitable  for  use  in  fashion 
tieups  are  available  from  the  Exploitation  De- 
partment, Republic  Pictures,  1790  Broadway, 
Xew  York  Cit3'.  Take  our  v^'ord  for  it,  these 
attractive  stills  are  sure  to  break  down  the 
resistance  of  department  store  and  dress  shop 
dealers,  as  well  as  jewelers  and  florists.  One 
display,  for  instance,  could  contrast  fashions 
of  the  period  of  the  story  with  those  of  today. 
Stills  showing  Binnie  Barnes  with  flower  dec- 
orations in  her  hair,  like  that  reproduced  on  this 
page,  pave  the  way  for  beauty  shops  and  florists 
to  emphasize  this  fashion  trend. 

TIEUP  WITH  LIBRARY 

Drawing  upon  pictures  and  illustrations  on 
file  pertaining  to  the-  period  of  the  famous 
California  Gold  Rush  of  1849.  your  local  library 
might  arrange  a  special  exhibit.  Included  should 
be  all  important  books  on  this  period  of  Ameri- 
can histor}'.  You  might  also  get  the  library 
to  send  out  cards  to  its  card-holders  advising 
them  of  your  showing  and  listing  books  available 
on  the  Gold  Rush  Era. 

BRING  IN  TRAVEL  AGENCY 

Six  stills  illustrating  the  scenic  beauty  of 
old  California  could  be  used  in  a  tieup  with 
your  local  travel  agency.  The  agency  prob- 
ably has  photographs  of  California  as  it  is 
today,  so  that  a  display  of  "the  old"  and  "the 
new"  could  be  exhibited.  Inasmuch  as  the 
war  has  forced  the  abandonment  of  foreign 
travel,  agencies  are  eager  to  promote  tourist 
trips  to  all  parts  of  the  United  States.  That 
factor  makes  this  tieup  a  good  possibility. 

STREET  BALLYHOO  IDEAS 

If  you  can  locate  an  old  covered  wagon,  or  can 
fix  up  another  wagon  to  resemble  one,  j'ou 
have  the  basis  for  an  attention-getting  street 
ballyhoo.  Sides  of  the  wagon  should  be  appropri- 
ately bannered,  and  the  driver  and  his  pas- 
senger, which  should  be  a  man  and  woman, 


should  be  outfitted  in  costumes  of  the  period. 

Another  good  ballyhoo  would  be  a  man 
dressed  in  pioneer  clothing  riding  through  the 
streets  shouting :  "Gold !  Gold  discovered  in 
old  California."  On  his  back  should  be  the 
title,  as  well  as  your  theatre  name  and  playdate. 

STAGE  A  TREASURE  HUNT 

Theme  of  "In  Old  California"  is  the  search 
for  gold.  That  suggests  a  treasure  hunt, 
which  could  be  staged  with  the  cooperation 
of  your  local  newspaper.  The  paper  each  day 
runs  a  photo  of  a  spot  in  your  community 
where  the  "treasure"  is  to  be  hidden.  On 
the  morning  of  the  hunt,  the  "hunters"  gather 
at  the  newspaper  office,  where  they  are  given 
imprinted  tags  bearing  the  picture's  title  and 
the  name  of  your  theatre.  A  concealed  card 
should  be  at  each  location  pictured  in  the 
paper.  The  "hunter"  fortunate  enough  to 
find  one  can  exchange  it  for  a  prize  promoted 
from  local  merchants. 

GOLD  RUSH  ERA  EXHIBIT 

.\n  exhibit  of  old  prints  and  pictures,  house- 
hold articles  and  clothing  reminiscent  of  the 
Gold  Rush  Era  could  be  displayed  in  your  lobby. 
Cooperation  for  arranging  such  an  exhibit  might 
be  obtained  from  a  local  museum. 

'GUESTS  FROM  CALIFORNIA' 

Principal  hotels  might  be  persuaded  to  present 
passes  to  guests  registering  from  California. 
Perhaps  you  can  get  the  newspapers  to  photo- 
graph these  guests  and  run  their  pictures. 

RADIO  QUIZ  PROGRAM 

Of  all  radio  programs,  quizzes  rank  near  the 
top  in  popularity.  You  may  be  able  to  get  your 
local  station  to  put  on  such  a  program,  with  all 
questions  based  on  the  Gold  Rush  Era.  Source 
for  material :  your  public  library. 

SELECT  BELLE  OF  60'S' 

Here  is  a  newspaper  contest  that  should 
click,  and  one  that  rightly  belongs  in  the 
"feminine  appeal"  classification.  Get  the  pa- 
per to  sponsor  a  contest  to  find  the  "Belle 
of  the  60's."  Elderly  gentlemen  of  promi- 
nence who  probably  remember  what  the  ideal 
maiden  of  the  60's  was  like  should  act  as 
judges.  The  winner  might  attend  the  open- 
ing evening's  performance  attired  in  an  au- 
thentic costume  of  the  60's. 

YOUR  LOBBY  AND  FRONT 

If  ever  you  had  an  opportunity  for  a  smashing 
lob'oy  and  front,  you  have  it  in  this  picture. 
Blowups  of  star  head  stills,  as  well  as  generous 
usage  of  stills  highlighting  the  various  entertain- 
ment elements,  should  predominate.  Try  to  be 
atmospheric :  perhaps  your  artist  can  build  an 
old  stage  coach  or  covered  wagon  for  display 
in  the  lobby.  Dramatic  scene  stills  might  be 
blown  up  and  cut  out  for  display  on  the  marquee. 
There  are  many  ways — far  too  many  to  detail 
here — of  making  your  front  so  attractive  that  no 
passerb}'  can  help  but  stop  and  look  at  it. 


Promote  Pipe  and  Pin  Sales 

On  the  ifcft  you  see  Edgar  Kennedy  smoking  the 
pipe  of  peace — or  anyway — a  pipe.  Why  not  use 
the  still  in  tieups  with  tobacconists  and  pipe 
dealers?  'and  we  don't  mean  plumbers).  The 
Binnie  Barnes  still  might  be  used  in  a  tieup  with 
a  jeweler  promoting  the  sale  of  cameo  pins 


Page  58 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


Kearse  Goes  All-Out 
On  Tripoli  Stunts 

Full  cooperation  of  the  local  U.  S.  Marine 
Corps  was  promoted  by  Manager  R.  Coleman  of 
the  Kearse  Theatre,  Charleston,  W.  Va.,  for 
the  showing  of  "To  the  Shores  of  Tripoli." 

Both  the  Government  and  the  Mayor  desig- 
nated the  week  of  the  engagement  as  Marine 
Appreciation  Week. 

Screening  was  held  for  marines,  newspaper 
and  radio  men,  with  good  publicity  follow-up  by 
newspapers.  Local  radio  station  carried  one- 
minute  spot  announcements  in  advance  of,  and 
during,  the  showing. 

A  gigantic  street  parade  was  held,  with  the 
high  school  band,  several  local  dignitaries,  a 
contingent  of  Marines,  American  Legion  band 
and  drill  team  prominent  in  the  line  of  March. 
Parade  ended  in  front  of  the  theatre — as  all  good 
parades  should — where  a  concert  of  patriotic 
hymns  were  played  and  a  brief  speech  delivered 
by  the  Mayor.  These  ceremonies  were  broadcast. 

Marines  Distribute  Sheet  Music 

Copies  of  the  Marines  Hymn  and  sheet  music 
were  distributed  by  Marines. 

On  opening  night,  a  special  program  was 
broadcast  from  the  stage  of  the  theatre.  The 
Governor  spoke,  the  Marine  Corps  drilled,  20 
recruits  were  sworn  in,  a  Marine  was  presented 
a  medal  for  his  valor  at  Pearl  Harbor,  and 
the  high  band  played  a  patriotic  medley. 

A  person-to-person  phone  call  was  arranged 
between  one  of  the  Marine  enlistees  and  Maureen 
O'Hara  in  Hollywood.  The  lucky  Marine  was 
scheduled  to  be  assigned  to  San  Diego,  Calif., 
where  sometime  in  the  future  he  will  visit  Miss 
O'Hara  at  the  studio  if  permission  is  granted. 
Representatives  of  the  AP  and  UP  in  Charleston 
promised  wire  coverage  on  the  stunt. 

Each  of  the  enlistees  was  given  an  auto- 


Scene  in  front  of  Kearse  Theatre,  Charleston, 
W.  Va.,  where  opening  of  20th  Century-Fox's 
"To  the  Shores  of  Tripoli,"  highlighted  by  a  drill 
of  the  Marine  Corps,  was  broadcast  over  WCHS. 


graphed  photo  of  Miss  O'Hara,  sent  to  him  from 
Hollywood. 

Other  phases  of  the  campaign  included  the 
wearing  of  badges  and  novelty  overseas  caps 
by  Kearse  ushers,  posting  24-sheets  in  the 
Charleston  area,  stunt  in  the  lobby  whereby 
relatives  could  record  messages  to  be  sent  to 
Marines  inside  and  outside  the  country,  banner 
over  the  main  street,  special  newspaper  publicity. 


Club  Backing  'Mrs.  Miniver' 

Providing  an  exhibitor  aid  reaching  more  than 
ten  million  clubwomen,  the  Good  Housekeeping 
Club  Service  is  forwarding  study  programs  on 
"Mrs.  Miniver"  to  22,000  women's  clubs  through- 
out the  country.  In  addition  to  the  dialogue  from 
one  of  the  scenes  of  the  film,  laying  the  basis 
for  film-novel  discussion,  the  program  lists  sug- 
gestions for  organization  support  of  the  picture, 
includir.g  theatre  manager-club  cooperation. 


Ad  Quiz  Contest  Features  Talbot's 
'Fantasia'  Selling  in  Cedar  Rapids 

A  newspaper  ad  quiz  contest  highlighted  the 
campaign  arranged  by  Manager  Andrew  Talbot 
of  the  Iowa  Theatre  for  the  Walt  Disney  fea- 
ture "Fantasia." 

The  contest,  sponsored  by  the  Cedar  Rapids 
Gazette,  ran  for  a  week  in  advance  of  the 
opening  and  featured  questions  concerning  the 
production,  with  ads  and  answers  appearing  in 
all  daily  editions.  Winners  received  guest  tickets 
to  the  opening  night  performance.  Talbot  also 
stepped  up  his  merchant  advertising,  with  the 
local  department  store  giving  added  space  to 
the  film  in  addition  to  distributing  300  special 
"Fantasia  Will  Amazia"  teaser  cards. 

An  advance  ticket  sale  was  stimulated  through 
sponsorship  by  the  Ladies'  Auxiliary  of  the 
American  Legion  and  Talbot  reached  the  large 
church  element  via  a  25  per  cent  discount  on 
tickets  purchased  which  was  donated  to  a  fund 
to  buy  Bibles  for  the  boys  going  overseas. 
Hiltbrunner's  Music  Store  featured  a  special 
window  display  consisting  of  "Fantasia"  music 
and  stills  from  the  production,  and  the  theatre 
cooperated  by  mailing  3,000  specially  imprinted 
heralds  to  a  local  list  comprised  of  music  and 
drama  lovers. 

Feminine  'Jury'  Votes  Gabin 
'Guilty'  in  Memphis  Publicity  Gag 

As  a  result  of  the  special  screening  for  a 
women's  jury  of  representative  Memphis  femi- 
nine citizens,  papers  in  that  city  gave  wide 
space  to  announce  the  verdict  of  the  ladies. 

Gabin  was  adjudged  guilty  of  making  femi- 
nine hearts  beat  faster  and  of  charming  a  group 
of  women  into  even  forgetting  the  war,  accord- 
ing to  the  Memphis  Press-Scimitar. 

This  is  the  second  successful  version  of  the 
stunt  which  was  introduced  by  Ed  Callow  in 
connection  with  the  Philadelphia  showing  of 
"Moontide"  at  the  Boyd  Theatre. 


WILLIAM  A.  SEITER 

DIRECTOR 

''BROADWAY'' 

GEORGE  RAFT       ^       PAT  O'BRIEN 

JUST  FINISHED 


NOW  SHOOTING 

UNTITLED 

FRED  ASTAIRE— RITA  HAYWORTH 


June  6,  1942  S  H  O  W      E  N  '  S    TRADE    REVIEW^  Facje  59 


STR  West  Coast  Offices  10424  Bloomfield  St.  North  Hollywood,  Calif  Telephone,  Sunset  1-6292 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Ann  Harding  Returns  in  ^Eyes  in  the  Night'/  Conrad  Veidt, 
Claude  Rains  Join  'Casablanca'/  Allan  Jones  Signs  for  3 


►  Under  the  tentative  title  "War  Dogs,"  a  pic- 
ture is  being  prepared  by  Monogram  dealing 
with  the  training  of  dogs  for  war  service.  Billy 
Lee,  youngster  who  made  a  hit  in  "The  Biscuit 
Eater,''  will  play  the  lead. 

►  Jinx  Falkenburg,  selected  as  The  Victory 
Poster  Girl  of  World  War  II,  li'ill  appear  on 
all  such  posters.  By  a  strange  coincidence  she 
will  be  in  Columbia's  coming  picture,  "The 
Cover  Girl."  Sam  Bischoff  zmll  produce. 

►  Barton  MacLane  completed  his  work  in 
Damon  Runyon's  "The  Big  Street"  at  RKO. 
He  figures  to  do  a  "heavy"  role  in  a  forth- 
coming musical. 

►  On  recommendation  of  the  War  Department, 
MGM  has  bought  a  story,  "They  Shall  Not 
March  Alone,"  from  Rowland  Rccd  Produc- 
tions. Walter  Pidgeon  looms  as  the  chaplain 
in  the  leading  role. 

►  With  the  eyes  of  the  nation  on  Alaska  as  a 
starting  place  for  attacks  on  Japan,  Pine-Thomas 
announced  plans  to  produce  "Alaska  Highway," 
which  concerns  building  of  the  highway  linking 
the  United  States  and  Alaska.  Richard  Arlen 
and  ^^irginia  Grey  will  be  co-starred. 

^  20th  Ccntury-Fo.v  announces  plans  for  a 
picture  zmth  Lloyd  Nolan  and  Carol  Landis. 
The  title:  "Manila  Calling." 

►  Romantic  leads  in  "Get  Hep  To  Love,"  which 
stars  Gloria  Jean,  have  been  announced  by 
L'niversal  as  Jane  Frazee  and  Robert  Paige. 
Don  O'Connor,  a  16-year-old,  will  be  Gloria's 
boy  friend.  The  14-year-old  coloratura  will  be 
the  only  one  to  sing  in  the  picture.  Charles 
Lamont  will  direct  under  the  production  wing 
of  Bernard  Burton. 


Time  Out  for  a  Little  Fun 

Producer-Director  Henry  Koster  plays  with  a 
yo-yo  given  to  him  on  his  birthday.  The  scene 
above  took  place  on  the  set  of  Universal's  "Love 
and  Kisses,  Caroline,"  which  Koster  is  directing. 
Charles  Laughton  (left)  who  visited  on  the 
festive  occasion,  watches  principal  members  of 
the  cast — John  Boles,  Diana  Barrymore,  Kay 
Francis — wait  their  turn  to  play  with  the  top. 


^Thc  future  looks  big  for  "Casablanca":  Mi- 
chael Curtic,  zvho  directed  "Yankee  Doodle 
Dandy"  is  directing.  Thus  far,  the  cast  in- 
cludes Humphrey  Bogart,  Ingrid  Bergman,  Paul 
Hcnreid,  Conrad  Veidt,  Claude  Rains,  Peter 
Lorre,  Sidney  Greenstreet  and  Dooley  Wilson. 
Hal  B.  JVallis  is  producing  the  Warner  Bros, 
film. 

►  RKO's  "Sweet  and  Hot"  has  been  changed  to 
"Sweet  or  Hot,"  but  the  heat  is  still  there. 
With  all  the  radio  "names"  aready  announced, 
they've  signed  Lucie  Ball  to  play  the  lead 
opposite  \'ictor  Mature. 

^Columbia  likes  "They  All  Kissed  the  Bride" 
ivell  enough  to  increase  the  advertising  budget 
on  it.  They  rushed  the  release  on  this  Joan 
C razvford-M elvyn  Douglas  starrer  to  coincide 
zvith  June  brides. 

►  Both  Universal  and  RKO  are  dickering  for 
the  services  of  Director  David  Aliller  who  is 
now  making  Republic's  $1,000,000  "Flying 
Tigers"  on  loan-out  from  ]^iGAI,  his  home  lot. 

y  Rubber  Racketeers"  is  apparently  the  prise 
title  submitted  by  readers  of  rubber  trades  pub- 
lication and  has  been  set  as  the  final  title  of  the 
Monogram  picture  formerly  knozcn  as  "Hot 
Rubber." 

►  Ann  Harding  returns  to  the  screen  after  a 
long  absence  to  appear  with  Edward  Arnold  in 
MGM's  "Eyes  in  the  Night,"  produced  by  Jack 
Chertok  and  directed  by  Fred  Zinneman. 

►  Joel  McCrca  and  Betty  Field  are  the  parents 
of  three  children  in  one  of  the  early  sequences 
of  Paramoitnt's  "Great  Without  Glory,"  story 
of  Dr.  William  Morton,  the  Boston  dentist  zvho 
discovered  anaesthesia. 

►  RKO  is  still  casting  in  "The  Navy  Comes 
Through,"  screen  version  of  the  Saturday  Eve- 
ning Post  story,  "Battle  Stations."  The  cast 
thus  far :  Pat  O'Brien,  Jane  Wyatt,  Jackie 
Cooper,  Desi  Arnaz  and  Alax  Baer.  Ed  Suther- 
land will  direct  and  Islin  Auster  produce. 

^  Allan  Jones  has  been  signed  by  Universal  for 
three  pictures.  The  first:  "You're  For  Me." 
Irene  Hervey,  Jones'  zvife,  may  get  the  femi- 
nine lead. 

►  Errol  Flynn  and  Ann  Sheridan  will  star  in 
"Edge  of  Darkness''  film  adaptation  of  \\^illiam 
W oods'  novel.  Henry  Blanke  will  produce  it 
for  Warner  Bros.,  and  Lewis  ^Milestone  will 
direct. 

►  "]\Ian  and  the  Devil,"  an  original  story,  has 
been  bought  from  the  author  by  Monogram  for 
production  by  A.  W.  Hackel,  zvith  William 
Bcaudine  directing. 

►  MGAI  has  purchased  "The  Man  Down  Un- 
der" as  an  intended  Wallace  Beery  vehicle.  The 
story  deals  with  phases  of  the  war  in  the  Pa- 
cific. 


An  Exchange  of  Gifts? 

Having  scored  in  his  first  American-made  film, 
"Joan  of  Paris,"  continental  actor  Paul  Henreid 
has  the  coveted  male  leading  role  opposite  star 
Bette  Davis  in  Warners'  "Now,  Voyager,"  which 
is  currently  in  production.  Miss  Davis  and  Hen- 
reid are  shown  in  a  scene  from  the  film. 

Dick  Foran  Turns  Old  Man  in 
Forthcoming  Universal  Horror  Film 

Newest  horror  drama  at  Universal  will  be 
"The  Mummy's  Tomb,"  with  red-headed  Dick 
Foran  playing  a  60-year-old  man,  Lon  Chaney 
portraying  "The  Alummy"  and  Elyse  Knox  set 
as  the  feminine  lead.  The  new  horror  goes  into 
production  exactly  ten  years  after  Boris  KarlofT 
played  "The  Mummy"  in  1932.  John  Hubbard 
will  play  the  lead. 

Two  years  ago  Universal  released  "The 
Alummy's  Hand."  In  that  film  Foran  played  a 
young  archaelogist.  In  "The  Mummy's  Tomb" 
the  singer  and  ex-cowboy  will  play  his  first 
character  role  as  the  same  man  at  60. 

Chaney  got  the  "Alummy"  characterization 
after  his  portrayal  of  the  monster  in  "The  Ghost 
of  Frankenstein"  and  the  title  role  in  "The  Wolf 
Man."  Harold  Young  will  direct  and  Ben  Pivar 
will  produce. 

See  Flurry  of  Musicals  Following 
Premiere  Success  of  'Dandy' 

As  a  result  of  advance  enthusiasm  garnered 
by  "Yankee  Doodle  Dandy,"  completely  sold  out 
for  it's  $5,000,000  bond  pledge  premiere  at  the 
Hollywood  Theatre  in  New  York  last  week, 
Warners  have  put  the  "rush"  on  other  big 
musicals  for  summer  filming. 

Indications  are  that  the  George  M.  Cohan 
picture  may  touch  off  an  industry-wide  cycle  of 
revues.  \\'arners  have  Producer  Jerry  Wald 
pushing  "The  Life  of  George  Gershwin"  and  a 
Marilyn  Miller  script,  which  will  follow  the 
"Yankee  Doodle  Dandy"  pattern.  They  also 
have  Mark  Hellinger  preparing  a  top-budget 
musical  with  Eddie  Cantor. 


Conservation  Committee  Named 

The  motion  picture  industry  has  moved 
swiftly  to  put  into  effect  its  voluntary  program 
for  conserving  raw  film  and  other  critical  ma- 
terials by  naming  a  permanent  conservation 
committee,  representing  all  branches  of  film- 
m  5  king. 


Page  60 


S  H  O  W      E  N  '  S    TRADE  REVIEW 


June  6,  1942 


HOLLYWOOD 
STUDIO 
ROUIVD-UP 


The  studios  announced  the  following  pic- 
tures as  having  started  this  week: 

COLUMBIA 

SPIRIT  OF  STANFORD— Principals:  Frankie  Al- 
bert, Marguerite  Chapman,  Kay  Harris.  Director. 
Charles  Barton. 

GAY  SENORITA — Principals:  Fred  Astaire.  Rita 
Hayworth.    Director,  William  A.  Seiter. 

PARAMOUNT 

SUBMARINE  ALERT— Principals :  Richard  Arlen. 
Wendy  Barrie.    Director,  Frank  McDonald. 

LOST  CANYON— Principals:  William  Boyd,  Lola 
Lane,  Jay  Kirby.    Director,  Lesley  Selander. 

RKO-RADIO 

PIRATES  OF  THE  PRAIRIE— Principals :  Tim 
Holt,  Nell  O'Day,  Clif¥  Edwards.  Director,  Howard 
Bretherton. 

HERE  WE  GO  AGAIN— Principals :  Fibber  McGee 
&  Molly,  Edgar  Bergen.  Charlie  McCarthy.  Harold 
Peary,  Ginny  Sims.    Producer-Director,  Allan  Dwan. 

SWEET  OR  HOT — Principals:  Victor  Mature,  Lu- 
cille Ball,  Freddy  Martin's  Band.  Producer-Director, 
Tim  Whelan. 


UNIVERSAL 

TEXAS  COWBOY — Principals:  Johnny  Mack  Brown, 
Tex  Ritter,  Jennifer  Holt.    Director,  Elmer  Clifton. 

SHERLOCK  HOLMES  FIGHTS  BACK— Princi- 
pals :  Basil  Rathbone,  Nigel  Bruce,  Lionel  Atwill. 
Director,  Roy  William  Neill. 

MUMMY'S  TOMB— Principals :  Lon  Chaney,  Jr., 
Elyse  Knox,  Dick  Foran,  John  Hubbard.  Director, 
Harold  Young. 

WARNER  BROTHERS 

CASABLANCA — Principals:  Humphrey  Bogart,  In- 
grid  Bergman.  Paul  Henreid,  Conrad  Veidt.  Director, 
Michael  Curtiz. 

YOU  CAN'T  ESCAPE  FOREVER— Principals : 
George  Brent,  Brenda  Marshall,  Gene  Lockhart.  Di- 
rector, Jo  Graham. 

TITLE  CHANGES 

"Pardon  My  Guard"   (Col.)  now  "Pardon  My  Gun" 

"Red  Light"  (MGM)  now  "Somewhere  I'll  Find  You" 

"Hot  Rubber"   (Mono.)   now  "Rubber  Racketeers" 

"Mr.  &  Mrs.  Cugat"  (Para.)  now  "Are  Husbands 
Necessary" 

Columbia  Parades  New  Talent  to 

Personnel  in  Special  Film  Series 

Lending  impetus  to  Columbia  studio's  cam- 
paign for  the  development  of  new  talent,  the 
screen  work  of  thirteen  younger  players  is  be- 
ing paraded  before  all  of  the  company's  pro- 
ducers and  directors,  as  well  as  publicity  and 
exploitation  personnel,  in  a  special  series  of 
reels  just  completed.  All  of  the  thirteen  play- 
ers have  been  cast  in  featured  parts  in  one  or 
more  pictures. 

In  addition  to  being  screened  at  the  studio,  the 
special  reels,  comprising  tests  and  clips  from 
various  pictures,  will  be  sent  to  Columbia  ex- 
changes from  coast  to  coast  to  stimulate  the 
interest  of  the  sales  forces  in  star  prospects. 


Nancy  Coleman  Pact  Renewed 

Her  lead  opposite  Errol  Flynn  recently  fin- 
ished, Warner  Bros,  have  taken  up  the  option 
on  Nancy  Coleman's  contract.  Miss  Coleman 
made  her  debut  in  "King's  Rovi'." 


Sabu  Goes  to  Court 

Sabu  appeared  before  a  Judge  of  the  Superior 
Court  last  week  for  approval  of  his  new  film 
contract  with  Universal.  The  "elephant  boy" 
was  formerly  under  contract  to  Alexander 
Korda. 


Discuss  Republic's  '42-43  Budget 

Francis  Bateman,  Los  Angeles  exchange  manager, 
and  J.  R.  Grainger,  president  and  general  sales 
manager  of  Republic  Pictures,  are  shown  above 
discussing  Republic's  $15,000,000  production 
budget  for  1942-43.  The  two  were  among  a 
score  of  sales  executives  who  attended  the  west- 
ern regional  sales  convention  at  studio  last  month. 


Mid..    SUa4A*maH.  Qaed, 


Dear  Mr.  Exhibitor's  Wife: 

Well  we're  off  again.  This  time  to  Metro  for  lunch 
in  the  commissary  and  a  visit  to  the  set  of  the  new 
Jeanette  MacDonald- Robert  Young  picture,  "Cairo." 

During  lunch  we  see  Walter  Pidgeon,  Philip  Dorn 
and  a  host  of  other  players  whose  faces  we've  admired 
on  the  screen  hundreds  of  times. 

The  picture  is  shooting  on  Stage  22.  Today's  scene 
is  the  inside  of  a  large  night  club  in  Egypt.  They've 
just  finished  a  big  scene  and  there  are  hundreds  of 
extras  around,  some  knitting,  some  fixing  their  makeup 
and  others  just  resting.  Quite  a  conglomeration  of 
clothes  too,  Egyptian  costume  and  modern  dress 
making  a  colorful  admixture. 

Oh-oh,  look  there,  the  camera  is  being  focused  on 
the  two  stars  and  Director  W.  S.  Van  Dyke  is  giving 
them  last  minute  instructions.  The  scene  calls  for  Miss 
MacDonald,  who  plays  the  part  of  an  American  actress 
in  Egypt  and  there  suspected  as  a  Nazi  spy,  and  Mr. 
Young,  a  war  correspondent,  to  do  a  closeup.  She's 
supposed  to  grab  Young's  face  in  her  two  hands  and 
bend  over  and  kiss  him.  Just  as  she's  set,  the  director 
makes  another  suggestion. 

It  seems  to  me  that  if  we  looked  as  lovely  as  Miss 
MacDonald  in  that  stunning  gown  and  were  holding 
Mr.  Young's  face  in  our  hands,  there  wouldn't  be 
very  much  to  improve  on.  But  then  Mr.  Van  Dyke 
is  one  of  those  perfectionists,  and  we  know  that  despite 
what  we  think,  there  are  many  technical  difficulties 
which  must  be  ironed  out  before  the  scene  can  be  re- 
corded on  film. 

Miss  MacDonald's  gown  is  really  worth  remember- 
ing. It's  a  black  lace  long  bodice  top,  appliqued  onto 
a  white,  heavy  crepe  skirt ;  fits  close  at  the  neck  and 
has  cap  sleeves.  With  her  red  hair,  she  looks  like  a 
vision. 

We  haven't  time  to  see  them  shoot  another  scene, 
but  we'll  certainly  look  for  this  one  when  the  film  is 
released.  We'll  come  back  some  other  time  and  see 
some  of  the  other  big  scenes. 

Here's  hoping  ...  so  good-bye  now.  See  you  next 
week. 

Ann  Lewis 


Columbia  Buys  Adventure  Yarn 

Laurence  Engels'  "Adventure  Keeps  Me 
Busy,"  story  of  an  adventurous  young  man  who 
has  been  everything  from  a  newsman  to  a  de- 
molition expert  in  every  corner  of  the  globe,  has 
been  bought  by  Columbia.  The  studio  plans  to 
rnake  the  production  one  of  its  most  important 
pictures  of  the  year,  with  big  name  players. 


WANDERING 

AROUND 
HOLLYWOOD 


Up  at  Republic  we  discover  that  "Flying 
Tigers"  is  still  flying  after  five  weeks  of  shoot- 
ing, which  is  an  exceptionally  long  time,  and 
now  we  hear  that  they  are  casting  Anne  Jeff- 
reys for  the  feminine  lead,  and  that  George 
Givot,  the  so-called  "Greek  Ambassador,"  will 
be  a  Russian  guerrilla.  Hope  the  accent  is  the 
same,  and  I  bet  he  won't  own  any  "Acropolis" 
cafes  in  this  one. 


Oyer  at  National  Screen  Service,  Jim 
MajorcU,  zdw  does  all  the  trailers  for  the  in- 
dependents, introduced  me  to  tombaily,  who  signs 
his  releases  that  luay,  and  then  took  me  through 
the  studio.  I  learned  how  the  film  is  shared  by 
the  pictures  and  the  sound  track.  That  track 
is  made  zvhen  sound  is  converted  to  light  oscilla- 
tions and  recorded  on  the  film.  Then  when  its 
played,  its  reconverted  from  light  to  sound.  Boy, 
I  feel  like  Thomas  Edison. 


What  with  a  separate  negative  for  each  color 
in  Technicolor  and  another  for  sound  very 
often,  that  there  film  industry  must  be  pretty 
good.  Jim  showed  me  how  they  view  their 
pictures  thru  a  machine,  pick  what  they  want, 
chop  it  out,  and  then  he  told  me  that  sometimes 
they  write  and  shoot  a  special  sequence  in  order 
to  make  an  extra  special  good  trailer.  When 
we  got  into  the  still  room,  I  saw  some  nifties 
on  the  wall  and  Jim  got  me  one  so  I  could 
write  home  and  tell  my  friends  (not  my  family) 
what  Hollywood's  got  that  I  haven't. 


We  dropped  in  to  see  Alex  Gottlieb  who  pro- 
duces the  Abbott  and  Costello  pictures,  and  he 
tells  about  the  new  whodunit  they're  filming 
called  "Who  Done  It?"  a  murder  mystery  of 
Radio  City  that  has  a  couple  of  nice  names  in 
the  supporting  cast :  Patric  Knowles  and  Bill 
Gargan.    It  should  be  a  swell  comedy. 


On  the  set  for  a  western,  "Sons  of  the  Pio- 
neers," we  see  Roy  Rogers  and  "Gabby"  Hayes 
do  a  scene.  "Gabby"  makes  a  little  speech  and 
Roy  makes  a  little  speech,  and  after  they  try 
it  a  couple  of  times,  the  scene  is  photographed. 
Joe  Ivane,  who's  directing-producing,  says 
"OK."  H.  J.  Yates  visits  the  set  with  some  of 
the  Ice-Capades  boys. 


When  the  first  Snuffy  Smith  picture  zvas  be- 
ing made  zee  were  surprised  by  the  way  Bud 
Duncan  looked  like  "Snuffy"  with  the  pop-eyes 
and  zvalnut  schnozsle,  just  like  the  old  bur- 
lesqiiers  zvhen  burlesque  was  burlesque.  Now 
that  the  second  one  is  shooting  with  Cliff 
Nazarro  as  "Barney  Google,"  we  find  consid- 
erable likeness  in  this  character  too.  The  little 
guy  wears  a  jockey  outfit  and  rides  "Spark 
Plug,"  a  broken-down  nag. 


Negro  Soldiers  Visit  Monogram 

Monogram  hosted  one  hundred  Negro  sol- 
diers of  the  8th  Illinois  Infantry.  The  boys 
visited  the  "Smart  Alecks"  set  and  were  served 
refreshments.  Negro  stars  of  screen  and  radio 
were  on  hand  to  make  the  boys  feel  at  home. 


Appears  on  Magazine  Cover 

Barbara  Britton,  lone  feminine  actress  in 
Paramount's  "Wake  Island,"  is  the  first  movie 
personality  to  break  down  the  barrier  and  ap- 
pear on  the  front  cover  of  The  Ladies  Home 
Journal. 


June  6,  1942 


SHOWMEN'S    TRADE    R  E  \'  I  E  \\ 


Page  61 


TIMBER  (Univ.)   Drama.    Principals:  Leo 

Carrillo,  And}'  Devine,  Dan  Dailey,  Jr.,  Mar- 
.  jorie  Lord,  Walter  Sande,  Edmund  MacDon- 
ald.  Plot:  Production  at  a  lumber  camp  is 
slowed  up  because  of  mysterious  accidents. 
The  greatest  of  which  is  the  "death  run,"  in 
which  truck  drivers  whose  job  it  is  to  pilot  the 
loaded  lumber  down  a  steep  grade,  have  been 
losing  their  lives.  An  F.B.L  man  and  his 
assistant  replace  men  fired  because  of  their 
"planned"  carelessness,  and  by  rounding  up 
a  gang  of  saboteurs  get  to  the  bottom  of  the 
trouble.    Director,  Christy  Cabanne. 

LAZYBONES  (Rep.)  Spy.  Principals:  Judy 
Caiiova,  Joe  E.  Brown,  Eddie  Foy,  Jr.,  Jerome 
Cowan,  Alexander  Granach.  Plot:  A  simple 
country  girl  inadvertently  gets  mixed  up 
with  a  secret  Nazi  spy  nest  in  the  U.  S.,  when 
she  shoots  a  pigeon  carrying  a  message. 
By  trickery  she  is  brought  into  their  head- 
quarters as  an  entertainer,  for  the  purpose  of 
liquidating  her.  Two  G-men  detailed  to  guard 
her  have  their  hands  full,  but  she  manages 
to  escape.    Director,  Joseph  Santley. 

LOVE  AND  KISSES,  CAROLINE  (Univ.) 
Comedy-Drama.  Principals:  Diana  Barry- 
more,  Robert  Cummings,  Kay  Francis,  John 
Boles,  Andy  Devine,  Ethel  Grififtes.  Plot: 
A  grown-up  daughter  suddenly  appears  to 
the  chagrin  of  a  very  rich  mother,  who  has 
told  her  new  suitor  that  her  child — in  a 
distant  boarding  school — is  only  12  years  old. 
The  daughter,  an  actress,  tries  to  carry  on 
the  farce,  but  a  young  man  friend  of  the 
suitor's  finally  tracks  her  down  in  a  theatre, 
where  a  verbal  battle  ensues,  backstage. 
Producer-Director,  Henrv  Koster. 


THE  McGUERINS  FROM  BROOKLYN 
(UA)  Comedy.  Principals:  William  Bendix, 
Grace  Bradley,  Arline  Judge,  Max  Baer, 
Marjorie  Woodworth,  Joe  Sawyer.  Plot: 
Two  wacky  cab  drivers,  with  an  elegant  busi- 
ness office  and  a  most  decorative  secretary, 
have  some  tall  explaining"  to  do  when  the 
jealous  wife  of  one  accidentally  shows  up. 
She  has  to  be  convinced  that  the  secretary  is 
really  the  girl-friend  of  the  other.  In  the 
meantime  the  real  girl-friend  finds  out  what's 
going  on.  Some  pretty  desperate  measures 
are  taken  before  everything  is  straightened 
out.    Director,  Kurt  Neumann. 

BIG  STREET  (RKO)  Drama.  Principals: 

Henry  Fonda,  Lucille  Ball,  Barton  MacLane, 
Ray  Collins,  Sam  Levene,  Agnes  Moorehead, 
Eugene  Pallette.  Plot:  A  glamorous  night 
club  entertainer,  who  has  been  crippled  by  a 
fall  downstairs,  is  taken  care  of  by  a  bus  boy 
who  finds  no  sacrifice  too  great  for  the 
woman  he  loves.  He  suffers  her  continual 
abuse,  because  she  has  delusions  of  grandeur 
and  still  expects  to  land  a  millionaire.  Her 
last  party  is  arranged  by  him,  it  being  his 
last  desperate  effort  to  make  her  happy. 
Director,  Irving  Reis. 

SINGING  GUNS  (RKO)  Western.  Prin- 
cipals: Tim  Holt,  Cliff  Edwards,  Joan  Bar- 
cla3',  Kenneth  Harlan,  Leroy  Mason,  Glenn 
Strange.  Plot:  The  crooked  head  of  the 
Cattlemen's  Association  is  trj'ing  to  im- 
poverish the  honest  ranchers  by  stealing  their 
cattle.  A  Ranger  sent  by  the  Association 
headquarters  to  clean  out  the  rustlers,  is 
killed  and  his  murder,  as  well  as  the  cattle 
rustling,  is  hung  on  an  honest  young  rancher. 
Plenty  takes  place  before  the  young  man 
squares  himself.    Director,  Lesley  Selander. 

SONS  OF  THE  PIONEERS  (Rep.)  West- 
ern. Principals:  Roy  Rogers,  George  "Gabby" 
Haj'es,  Maris  \\'rixon,  Bradley  Page,  Sons 
of  the  Pioneers.  Plot:  One  of  the  most  law- 


abiding  respectable  citizens  of  a  small  west- 
ern town,  is  actually  the  secret  leader  of  a 
gang  of  desperadoes.  He  knows  of  the  rich 
deposits  of  chromite  in  the  region  and  it  is 
his  plan  to  bankrupt  the  ranchers  and  grab 
their  land.  The  grandson  of  the  founder 
of  the  town  is  called  in  to  take  over.  He 
appears  a  weakling  as  a  blind,  but  he  turns 
the  trick  by  exposing  the  leader.  Assoc. 
Producer-Director,  Joseph  Kane. 

CAIRO  (MGM)  Spy.  Principals:  Jeannette 
IMacDonald,  Robert  Young,  Reginald  Owen, 
Ethel  Waters.  Plot:  A  small-town  news- 
paper sends  a  correspondent  to  the  war  front. 
He  becomes  involved  with  a  Nazi  agent;  a 
beautiful  American  movie  star  and  also  learns 
of  a  mysterious  accident  that  is  to  occur  to 
a  transport  of  American  soldiers  coming 
through  the  Suez  Canal.  The  movie  star 
saves  'nis  life  and  then  marries  him.  Director, 
W.  S.  Van  Dyke  II. 

BLACK  SWAN  (20th-Fox)  (In  Techni- 
color) Drama.  Principals:  Tyrone  Power, 
Maureen  O'Hara,  Thomas  Mitchell,  Laird 
Cregar,  George  Sanders.  Plot:  This  is  the 
story  of  the  days  of  the  Spanish  Main  and 
the  buccaneers  who  pillaged  the  Caribbean. 
What  happened  to  them  when  the  King  of- 
fered a  full  pardon  to  every  pirate  who  would 
settle  down.  Being  thieves,  they  couldn't 
obey  so  they  got  their  just  desserts.  Thus 
ended  the  last  saga  of  the  men  who  defied 
the  might  of  England  and  Spain.  Director, 
Henry  King. 

CALABOOSE  (UA)   Comedy.  Principals: 

Jimmy  Rogers,  Noah  Beery,  Jr.,  Mary  Brian, 
Bill  Henry,  Paul  Hurst.  Plot:  Two  happy- 
go-lucky  cowboys  are  on  the  trail  of  an- 
other job  because  of  one's  romantical  ten- 
dencies. Arriving  in  a  small  town,  he  gets 
himself  put  in  jail  because  the  Sheriff's 
niece  is  interested  in  criminal  reform.  When 
a  real  gangster  gets  to  town,  things  begin 
to  happen,  but  the  other  cowboy  helps  out. 
Director,  Hal  Roach,  Jr. 


EDWARD  GROSS 

and 

JACK  DIETZ 


Produced 
PRIVATE  SNUFFY  SMITH" 

\\  I  f  h 

Buddv  Duncan 
Ed  Kennedy 
J.  Farrell  MacDonald 
Doris  Linden 
Directed  by  Edward  Cline 


Now  Preparing 
HILLBILLY  BLITZKRIEG" 

based  on 
Billy  DeBeck's 
Barney  Google  and  Snuffy  Smith 
with 
Buddy  Duncan 
Ed  Kennedy 
Cliff  Nazarro 
Doris  Linden 


Page  62 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


MONTHLY  PRODUCT  CHECK-UP 


COLUMBIA 

Released 

3003  Bedtime  Story 

3004  You  Belong  to  Me 

3005  Men  in  Her  Life 

3007  Lady  Is  Willing 

3008  Texas 

3009  Ladies  in  Retirement 

3010  Two  Yanks  in  Trinidad 

3011  Wife  Takes  a  Flyer 

3013  Adventures  of  Martin  Eden 

3014  Meet  the  Stewarts 

3015  Go  West,  Young  Lady 

3016  Three  Girls  About  Town 

3017  Blondie  Goes  to  College 

3018  Blondie's  Blessed  Event 

3020  Two  Latins  From 

Manhattan 

3021  Shut  My  Big  Mouth 

3022  Sing  For  Your  Supper 

3023  Harmon  of  Michigan 

3024  Honolulu  Lu 

3025  Canal  Zone 

3026  Secrets   of  the   Lone  Wolf 

3027  Sweetheart  of  the  Fleet 
302'8  Confessions  of  Boston 

Blackie 

3029  Alias  Boston  Blackie 

3030  Ellery  Queen  and  the 

Murder  Ring 

3031  Close  Call  for  Ellery  Queen 

3032  Desperate  Chance  for  Ellery 

Queen 

3033  Tramp,  Tramp,  Tramp 

3034  Man  Who  Returned  to  Life 

3035  Cadets  on  Parade 

3036  Stork  Pays  Off 

3037  Hello  Annapolis 

3039  Harvard  Here  I  Come 

3040  Mystery  Ship 

3041  Blonde  From  Singapore 

3042  Not  a  Ladies  Man 
3101  Invaders 

3201  Royal  Mounted  Patrol  (W) 

3202  Riders  of  the  Bad  Lands 

(W) 

3203  West  of  Tombstone  (W) 

3204  Lawless  Plainsman  (W) 

3205  Down  Rio  Grande  Way(W) 

3209  King  of  Dodge  City 

3210  Roaring  Frontiers  (W) 

3211  Lone  Star  Vigilantes  (W) 

3212  Bullets  for  Bandits  (W) 

3213  North  of  the  Rockies  (W) 

3214  Devil's  Trail  (W) 
Riders  of  the  Northland  (W) 
Talk  of  the  Town 
Submarine  Raider 

They  All  Kissed  the  Bride 
Parachute  Nurse 

Awaiting  Release 
Prairie  Gunsmoke  (W) 
Atlantic  Convoy 
Bad  Men  of  the  Hills  (W) 
Vengeance  of  the  West  (W) 
Flight  Lieutenant 
Lone  Wolf  in  Scotland  Yard 
Blondie  for  Victory 
Overland  to  Deadwood  (W) 
Man's  World 
Sabotage  Squad 

In  Production 
Ellery  Queen  Across  the  Atlantic 
Pardon  My  Gun  (W) 
Shotgun  Guard  (W) 
My  Sister  Eileen 
Lucky  Legs 
Stand  By  All  Networks 
Spirit  of  Stanford 
Gay  Senorita 

MGM 

Released 

Block  No.  1 

Dr.  Jekyll  and  Mr.  Hyde 

Lady  Be  Good 

Down  in  San  Diego 
Block  No.  2 

Honky-Tonk 

Married  Bachelor 

Stnilin'  Through 

Feminine  Touch 
Block  No.  3 

Chocolate  Soldier 

Unholy  Partners 

Shadow  of  the  Thin  Man 

Two  Faced  Woman 
Block  No.  4 

H.  M.  Pulham,  Esq. 

Design  for  Scandal 

Tarzan's  Secret  Treasure 

Kathleen 
Block  No.  5 

Babes  on  Broadway 

Dr.  Kildare's  Victory 

Johnny  Eager 

Mr.  and  Mrs.  North 

Bugle  Sounds 
Block  No.  6 

Toe  Smith.  American 

Woman  of  the  Year 

Vanishing  Virginian 

Yank  on  the  Burma  Road 
Rlnfk  No.  7 

We  Were  Dancing 

Born  to  Sing 


MGM  (Cont.) 

Released 

Nazi  Agent 
This  Time  for  Keeps 
Courtship  of  Andy  Hardy 
Block  No.  8 
Rio  Rita 

Fingers  at  the  Window 
Mokey 

Kid  Glove  Killer 
Block  No.  9 

Tortilla  Flat 

Ship  Ahoy 

Sunday  Punch 

Grand  Central  Murder 
Block  No.  10 

Tarzan's  New  York  Adventure 

Pacific  Rendezvous 

1  Alarried  An  Angel 
lilock  No.  11 

Her  Cardboard  Lover 

Maisie  Gets  Her  Man 
Awaiting  Release 
Panama  Hattie 
Mrs.  Miniver 
v  ailing  Dr.  Gillespie 
Once  Upon  a  Thursday 
Crossroads 
Apache  Trail 
Jackass  Mail 
Pierre  of  the  Plains 
Yank  at  Eton 
Somewhere  I'll  Find  You 
Tulip  Time 
Cairo 
Tish 

Me  and  My  Gal 

In  Production 

Random  Harvest 

War  Against  Mrs.  Hadley 

Eyes  in  the  Night 

Ox  Train 

White  Cargo 

MONOGRAM 

Released 

Arizona  Bound  (W) 

Gentleman  From  Dixie 

Stolen  Paradise 

Let's  Go  Collegiate 

Underground  Rustlers  (W) 

Borrowed  Hero 

Gun  Man  From  Bodie  (W) 

Zis  Boom  Bah 

Riot  Squad 

Road  to  Happiness 

Freckles  Comes  Home 

Thunder  River  Feud  (W) 

Tonto  Basin  Outlaws  (W) 

Top  Sergeant  Mulligan 

Spooks  Run  Wild 

Saddle  Mountain  Roundup  (W) 

Double  Trouble 

I  Killed  That  Man 

Lone  Star  Law  Men  (W) 

Mr.  Wise  Guy 

Forbidden  Trails  (W) 

Below  the  Border  (W) 

Law  of  the  Jungle 

Man  from  Headquarters 

Private  Snuffy  Smith 

Rock  River  Renegades  (W) 

Black  Dragon 

Western  Mail  (W  ) 

Arizona  Roundup  (W) 

Ghost  Town  Law  (W) 

Where  Trails  End  (W) 

Tower  of  Terror 

Man  With  Two  Lives 

Klondike  Fury 

Maxwell  Archer,  Detective 

Boothill  Bandits  (W) 

So's  Your  Aunt  Emma 

Continental  Express 

Let's  Get  Tough 

Corpse  Vanishes 

She's  In  the  Army 

Awaiting  Release 
Three  Wise  Brides 
Texas  Trouble  Shooters  (W) 
Down  Texas  Way  (W) 
Army  Bride 
Rubl)er  Racketeers 

In  Production 
Smart  Alecks 
Hillbillv  Blitzkrieg 
T,ure  of  the  Islands 
Riders  of  the  West 

PARAMOUNT 

Released 

P.lock  No.  1 

New  York  Town 

Buv  Me  That  Town 

Hoid  Back  the  Dawn 

Nothing  But  the  Truth 

Henry  Aldrich  for  President 
Block  No.  2 

Skylark 

Among  the  Living 
Birth  of  the  Blues 
Night  of  Jan.  16th 
Glamour  Boy 
Block  No.  3 

Sullivan's  Travels 


PARAMOUNT  (Cont.) 

Released 

No  Hands  on  the  Clock 

Bahama  Passage 

Pacitic  Blackout 

Mr.  Bug  Goes  to  Town 
Block  No.  4 

Remarkable  Andrew 

Fly  By  Night 

Torpedo  Boat 

Fleet's  In 

Lady  Has  Plans 
Block  No.  5 

Great  Man's  Lady 

Henry  and  Dizzy 

True  to  the  Array 

My  Favorite  Blonde 

This  Gun  for  Hire 
Block  No.  W-1 

Riders  of  the  Timberline 

Secrets  of  the  Wastelands 

Stick  to  Your  Guns 

Outlaws  of  the  Desert 

Twilight  on  the  Trail 
Louisiana  Purchase 
Reap  the  Wild  Wind 
Undercover  Man  tVV) 

Awaiting  Release 
Block  No.  6 

Sweater  Girl 

Night  in  New  Orleans 

Dr.  Broadway 

Beyond  the  Blue  Horizon 

Take  a  Letter  Darling 
Tombstone 
W recking  Crew 
Young  and  Willing 
Street  of  Chance 
American  Empire 
Holiday  Inn 
Wildcat 

I    Live    on  Danger 

Are  Husbands  Necessary 

Palm  Beach  Story 

My  Heart  Belongs  to  Daddy 

Mrs.  Wiggs  of  the  Cabbage  Patch 

Henry  Aldrich,  Editor 

Forest  Rangers 

Glass  Key 

Road  to  Morocco 

Priorities  of  1942 

Major  and  the  Minor 

Silver  Queen 

In  Production 
Wake  Island 
Happy -Go-Lucky 
I  Married  a  Witch 
Lost  Canyon 
Submarine  Alert 
Great  Without  Glory 
Lady  Bodyguard 
Star  Spangled  Rhythm 

PROD.  REL.  CORP. 

Released 

201  Men  of  San  Quentin 

202  Girl's  Town 

205  Hard  Guy 

206  Duke  of  the  Navy 

207  Broadway  Big  Shot 

208  Bombs  Over  Burma 

209  Mad  Monster 

210  Too  Many  Women 

211  Dawn  Express 

213  Miracle  Kid 

214  Today  I  Hang 

215  Law  of  the  Timber 

216  House  of  Errors 

217  Panther's  Claw 

218  Inside  the  Law 

219  Gallant  Lady 

229  Strangler 

230  Swamp  Woman 

251  Texas  Man  Hunt  (W) 

252  Raiders  of  the  West  (W) 

253  Rolling  Down  the  Great 

Divide  (W) 

257  Billy  the  Kid  Wanted  (W) 

258  Billy  the  Kid's  Round-Up 

(W) 

259  Billy  the  Kid  Trapped  (W) 

263  Lone  Rider  and  a  Bandit 

(W) 

264  Lone  Rider  in  Cheyenne  (W) 

Awaiting  Release 

203  Jungle  Siren 

204  Isle  of  Forgotten  Sins 

212  They  Raid  by  Night 

254  Tumbleweed  Trail 

260  Billv  the  Kid's  Smoking 

Guns  (W) 

265  Lone  Rider  in  Texas 

Justice  (W) 

RKO-RADIO 

Released 

Block  No.  1 

Citizen  Kane 

Parachute  Battalion 

Father  Takes  a  Wife 

Lady  Scarface 

All  That  Monev  Can  Buy 
Block  No.  2 

Look  Who's  Laughing 

Mexican  Spitfire's  Baby 


RKO-RADIO  (Cont.) 
Released 

Unexpected  Uncle 
Gay  Falcon 
Suspicion 
Block  No,  3 

Obliging  Young  Lady 
Date  With  the  Falcon 
Week  End  for  Three 
Playmates 

Four  Jacks  and  a  Jill 
Block  No.  4 

Call  Out  the  Marines 

Joan  of  Paris 

Mexican  Spitfire  at  Sea 

Sing  Your  Worries  Away 

Valley  of  the  Sun 
Block  No.  S 

Mayor  of  44th  Street 

Bashful  Bachelor 

Scattergood  Rides  High 

Tuttles  of  Tahiti 
Block  No.  6 

Falcon  Takes  Over 

ily  Favorite  Spy 

Syncopation 

Mexican  Spitfire  Sees  a  Ghost 

Powder  Town 
Block  No.  W-1 

Bandit  Trail 

Dude  Cowboy 

Riding  the  'Wind 
Block  No.  W-2 

Thundering  Hoofs 

Come  on  Danger 

Land  of  the  Open  Range 
Dumbo 
Fantasia 
Ball  of  Fire 

Awaiting  Release 

Army  Surgeon 

Highways  by  Night 

Scattergood  Survives  a  Murder 

Magnificent  Ambersons 

Journey  Into  Fear 

Pride  of  the  Yankees 

Bambi 

In  Production 

Big  Street 

Name.  Age  and  Occupation 
Here  We  Go  Again 
Sweet  and  Hot 
•Ml  for  Fun 

Once  Upon  a  Honeymoon 
Singing  Guns 
They  Flew  Alone 

REPUBLIC 

Released 

101  Lady  for  a  Night 

102  Sleepytime  Gal 

107  Mountain  Moonlight 

108  Hurricane  Smith 

109  Sailors  on  Leave 

110  Mercy  Island 

111  Devil  Pays  Off 

112  Mr.  District  Attorney  in  the 

Carter  Case 

113  Tuxedo  Junction 
'114  Tragedy  at  Midnight 
lis  Yokel  Boy 

116  Shepherd  of  the  Ozarks 

117  Girl  From  Alaska 

118  Affairs  of  Jimmy  Valentine 

119  Suicide  Squadron 

121  Gangs  of  the  City 

122  Pardon  My  Stripes 

123  S.  O.  S.  Coast  Guard 

124  Yukon  Patrol 
133  Pittsburgh  Kid 

143  Sierra  Sue  (W) 

144  Heart  of  the  Rio  Grande  (W) 

145  Cowboy  Serenade  (W) 

146  Home  in  Wyomin'  CW) 

151  Jesse  James  at  Bay  (W) 

152  Red  River  Valley  (W) 

153  Man  from  Cheyenne  (W) 

154  South  of  Santa  Fe  (W) 

155  Sunset  on  the  Desert  (W) 

161  Outlaws  of  Cherokee  'Trail 

162  Gauchos  of  El  Dorado  (W) 

163  West  of  Cimarron  (W) 

164  Code  of  the  Outlaw  (W) 

165  Raiders  of  the  Range  (W) 

166  Westward  Ho  (W) 

171  Apache  Kid  (W) 

172  Death  Valley  Outlaws  (W) 

173  Missouri  Outlaw  (W) 

174  Arizona  Terrors  (W) 

175  Stagecoach  Express  (W) 

176  Jesse  James,  Jr.  (W) 
Romance  on  the  Range  (W) 
Stardust  on  the  Sage  (W) 

Tn  Old  California 
Rememlier  Pearl  Harbor 
Moonlight  Masquerade 
Awaiting  Release 

167  Phantom  Plainsmen 

In  Production 
177_  Cyclone  Kid  (W) 
Flying  Tigers 
Lazybones 
Hi,  Neighbor 
Ice-Capades  Revue 
Sons  of  the  Pioneers 


June  6,  1942 


S  H  O  W  -M  E  X  '  S    TRADE    R  E  \'  I  E  \V 


Page  62 


With  105  productions  awaiting  release  and  59  in  production  at  the  time  this  Monthly 
Product  Check-up  was  prepared,  indications  are  that  exhibitors  will  have  an  ample  sup- 
ply of  product  for  the  coming  months.  A  glance  at  the  summary  reveals  that  practically 
all  the  companies  have  busy  shooting  schedules,  with  RKO  and  Paramount  topping  the 
list  with  eight  pictures  each  before  the  cameras.  Eight  westerns  await  release,  and  three 
are  in  production,  presaging  a  steady  flow  of  the  outdoor  films. 


20th  CENTURY-FOX  20th-FOX  (Cont.l 

Released  Released 

Block  Xo.  1  Iceland 

Sun  Valley  Serenade  Little  Tokio,  U.  S.  A. 

Dressed  to  Kill  Berlin  Correspondent 

Charley's  Aunt  Careful,  Soft  Shoulders 

Private  Nurse  Girl  Trouble 

Wild  Geese  Calling  ^ian  in  the  Trunk 

Block  No.  2 

Belle  Starr  UNITED  ARTISTS 

Charlie  Chan  in  Rio  Released 

Block  No.  3  Lydia 

Man  at  Large  Miss  Polly 

Yank  in  the  R.A.F.  Sundown 

Week  End  in  Havana  International  Lady 

We  Go  Fast  All  American  Co-Ed 

Great  Guns  Fiesta 

Block  No.  4                 .  Corsicau  Brothers 

I  Wake  Up  Screaming  Shanghai  Gesture 

Small  Town  Deb  Hay  Foot 

Swamp  Water  Barbara 

Moon  Over  Her  Shoulder  ^^^^ 

Block  No  5  Brooklyn  Orchid 

Cadet  Girl  Mister  V 

Marry  the  Boss'  Daughter  ^^^'f 

Rise  and  Shine  ^  , ,  t,.„. 

Perfect  Snob  Gold  Rush 

Confirm  or  Deny  J"°g  ^  Book 

Block  No  6  Gentleman  After  Dark 

Blue   White  and  Perfect  Dudes  Are  Pretty  People 

Ho-w  Green  Was  My  Valley  Twm  Beds 

Block  No.  7  About  Face 

Remember  the  Day  Ships  With  Wings 

Son  of  Fury  Flying  With  Music 

Right  to  the  Heart  Friendly  Enemies 

Young  America  Miss  Annie  Rooney 

Gentleman  at  Heart  Awaiting  Release 

Block  No.  8  Calaboose 

On  the  Sunny  Side  Devil  With  Hitler 

Roxie  Hart  McGuerins  From  Brooklyn 

Song  of  the  Islands  Moon  and  Six-Pence 

Castle  in  the  Desert  ,     a    j  u- 

Night  Before  the  Divorce  „    .  Production 

Block  No.  9  Tax',,  Mister 

Remarkable  Mr.  Kipps  P>^2'"«  Chicken 

T9  the  Shores  of  Tnpoh  UNIVERSAL 

Rings  on  Her  Fingers  RoIp,cpH 

Who  Is  Hope  Schuyler?  Released 

Secret  Agent  of  lapan  6001  Keep  'Em  Flying 

Block  No.  10  6002  Ride  'Em  Cowboy 

Mad  Martindales  6004  Unfinished  Business 

Man  Who  Wouldn't  Die  6005  It  Started  With  Eve 

Moontide  6007  Appointment  for  Love 

My  Gal  Sal  6012  Ghost  of  Frankenstein 

Whispering  Ghosts  6013  Bad  Lands  of  Dakota 

Block  No.  11  6014  Paris  Calling 

It  Happened  in  Flatbush  6015  Wolf  Man 

Magnificent  Dope  6016  Never  Give  a  Sucker  An 

Ten  Gentlemen  From  West  Even  Break 

Point  6017  What's  Cookin' 

Block  No.  12  601S  Butch  Minds  the  Baby 

Outlaw  6019  Tough  As  They  Come 

This  Above  All  g020  South  of  Tahiti 

Block  ^o.W-l  6021  Mob  Town 

Last  of  the  Duanes  6022  Mystery  of  Marie  Roget 

Riders  of  the  Purple  Sage  g^^S  North  to  the  Klondike 

Block  No.  W-2  6024  Almost  Married 

hundown  Jim  (W)  ^^25  Moonlight  in  Hawaii 

"^""^  iwaltfnT  Rele^^  ^  ^026  Juke  Box  Jennie  . 

A- Haunting  We  Will  Go  6027   Frisco  Lil 

Loves  of  Edgar  Allen  Poe  6028  Flying  Cadets 

Footlight  Serenade  6029  Melody  Lane 

Postman  Didn't  Ring  6030  Sing  Another  Chorus 

Tales  of  Manhattan  6031  Bombay  Clipper 

Twelve  Men  in  a  Box  6032  Jail  House  Blues 

Pied  Piper  6033  Swing  It  Soldier 

Thunderbirds  6034  Mississippi  Gambler 

Thru  Different  Eyes  6035  Burma  Convoy 

6036  Strange  Case  of  Dr.  Rx, 

In  Production  6037  Don't  Get  Personal 

Orchestra  Wife  6038  Sealed  Lips 

Black  Swan  6039  Treat    Em  Rough  

SUMMARY 

Awaiting  In 

Company                               Released  Release  Production 

Columbia    41  6  6 

Westerns    12                          4  2 

MGM    42                       14  5 

Monogram    26                          3  4 

Westerns    15  2  — - 

Paramount    27                      24  8 

Westerns    6  — 

Producers  Releasing  Corp   18                       .4  — 

Westerns    8  2 

RKO-Radio    32                        7  8 

Westerns    6                      —  — 

Republic    23  1  5 

Westerns    23                        —  1 

20th  Century-Fox   .48  9  8 

Westerns    4                        —  — 

United  Artists    24                          4  2 

Universal    48                        16  5 

Westerns    S                      —  — 

Warner  Bros   33                        9  S 

TOTALS— Regular    Features  362                      97  56 

Westerns    79                        8  3 


UNIVERSAL  (Cont.) 
Released 

6041  You're  Telling  Me 

6042  Mad  Doctor  of  Market  St. 

6043  There's  One  Born  Every 

Minute 

6044  Quiet  Wedding 

6045  Girl  Must  Live 

6046  Hellzapoppin 

6047  Saboteur 

6048  Spoilers 

6051  Kid  From  Kansas 

6052  Road  Agent 

6053  Unseen  Enemy 

6054  Escape  From  Hong  Kong 

6061  Man  From  Montana  (W) 

6062  Masked  Rider  (W) 

6063  Arizona  Cyclone  (W) 

6064  Stage  Coach  Buckaroo  (W) 

6065  Fighting  Bill  Fargo  (W) 

6066  Silver  Bullet 
Lady  In  a  Jam 
Broadway 

Awaiting  Release 
Drums  of  the  Congo 
Halfway  to  Shanghai 
Top  Sergeant 
Eagle  Squadron 
Strictly  in  the  Groove 
Danger  in  the  Pacific 
Give  Out.  Sisters 
Boss  of  Hangtown  Mesa 
Drums  of  the  Congo 
Great  Impersonation 
Sherlock  Holmes  Saves  London 
Pardon  My  Sarong 
Private  Buckaroo 
Madam  Spy 
Invisible  Agent 
Timber 

In  Production 

Love  and  Kisses,  Caroline 
Deep  in  the  Heart  of  Texas 
Destination  L^nknown 
Eyes  of  the  Underworld 
Who  Done  It? 

WARNER  BROTHERS 

Released 

Block  No.  1 
Smiling  Ghost 
Navy  Blues 

Nine  Lives  Are  Not  Enough 

Law  of  the  Tropics 

International  Squadron 
Block  No.  2 

Maltese  Falcon 

One  Foot  in  Heaven 
Block  No.  3 

Target  for  Tonight 

Blues  in  the  Night 
Block  No.  4 

Body  Disappears 

Steel  Against  the  Sky 

You're  in  the  Army  Now 

They  Died  With  Their 
Boots  On 

All  Through  the  Night 
Block  No.  5 

Man  Who  Came  to  Dinner 

Wild  Bill  Hickok  Rides 

Sons  of  the  Sea 

Dangerously  They  Live 
Block  No.  6 

Bullet  Scars 

Alwavs  In  Mv  Heart 

This  Was  Paris 

Male  Animal 

Larceny,  Inc. 
Block  No.  7 

Murder  in  the  Big  House 

I  Was  Framed 

In  This  Our  Life 

Juke  Girl 

Lady  Gangster 
Sergeant  York 
Captain  of  the  Clouds 
Kings  Row 
Prime  Minister 

Big  Shot 

Awaiting  Release 
Block  No.  8 

Gay  Sisters 

Escape  from  Crime 

Wings  for  the  Eagle 

Across  the  Pacific 
Arsenic  and  Old  Lace 
Desperate  Journey 
Constant  Nymph 
Yankee  Doodle  Dandy 
Now,  Voyager 

In  Production 
Hard  Way 

George  Washington  Slept  Here 
Gentleman  Jim 
Casa  Blanca 

You  Can't  Escape  Forever 


Down  Texas  Way 

{Continued  from  Page  13) 

tablish  her  claim.  Buck  locates  a  photograph 
of  the  authentic  widow,  confronts  the  gang 
leader  with  this  evidence.  There's  a  fight 
and  the  culprits  are  arrested. 

Comment:  With  the  story  that  is  not  too 
different  than  the  formula  Western  yarn, 
and  with  the  usual  action  of  most  sagebrush- 
ers,  this  one  should  prove  satisfactory  to 
the  majority  of  the  horse-opera  addicts.  Be- 
ing another  in  he  series  of  "Rough  Riders" 
pictures,  its  cast  is  headed  by  Buck  Jones, 
Tim  Ale  Coy  and  Raymond  Hatton.  Luana 
Walters  in  the  feminine  lead  has  little  to 
do  as  she  figures  only  incidentally  in  the 
plot.  Harry  Woods  is  a  standard  W^estern 
villain.  Where  previous  films  in  this  series 
have  proven  profitable,  there  is  little  doubt 
that  this  one  will  do  equally  as  well.  Sell  it 
as  a  typical  Western. 

Catchline:  "Buck  and  Tim  save  their 
buddv  from  a  framed  Ivnching." 


Universal 


Private  Buckaroo 

Musical 


58  mins. 


(Xat'l  Release,  June  12) 

AUDIENCE  SLANT:  (Family)  Should 
be  a  favorite  •with  swing  addicts. 

BOX-OFFICE  SLANT:  Will  probably 
surpass  average  musicals  for  its  names  mean 
something  to  jive  fans. 

Cast:  The  Andrews  Sisters,  Dick  Foran,  Joe  E. 
Lewis,  Jennifer  Holt,  Shemp  Howard.  Richard  Davies, 
Mary  Wickes.  Ernest  Truex.  Donald  O'Connor,  Peggy 
Ryan.  Huntz  Hall.  Susan  Levine,  The  Jivin'  Jacks  & 
Jills  and  Harry  James  and  His  Music  Makers.  Credits: 
Directed  by  Edward  F.  Cline.  Original  story  by  Paul 
Gerard  Smith.  Screenplay  by  Edmund  Kelso  and 
Edward  James.  Director  of  photography,  Woody 
Bredell.  Art  director.  Jack  Otterson.  Musical  director, 
Harry  James.  Orchestration  by  Vic  Schoen  and  Jack 
Matthias.  Dances  staged  by  John  Mattison.  Associate 
producer.  Ken  Goldsmith. 

Plot:  Harry  James  and  His  Music  Makers 
are  all  drafted  into  the  Army.  His  soloist, 
Dick  Foran,  gets  himself  very  much  disliked 
by  the  others  because  he  feels  himself  too 
good  to  do  any  of  the  ordinary  jobs.  Instead 
of  drilling,  most  of  their  time  is  spent  enter- 
taining, and  in  their  camp  as  members  of 
the  USD  are  the  Andrews  Sisters.  When 
the  boys  are  given  their  final  orders,  Foran 
becomes  a  good  guy  and  asks  to  go  along 
with  his  buddies. 

Comment:  Appeal  is  directed,  and  perhaps, 
limited  to  the  jitterbugs,  the  Andrews  Sisters 
fans  and  other  interested  in  swing.  It's  also 
good  in  the  houses  where  Harry  James  and 
His  Music  Makers  are  known  and  have  a 
following.  For  others,  there's  very  little  of 
interest  for  there  is  no  plot.  Most  of  the 
footage  is  devoted  to  "hot"  dancing  and 
Harry  James'  "hot"  trumpet  playing.  Dick 
Foran  does  some  singing,  and  well  too.  There 
are  quite  a  few  songs,  among  which  are  "Xo- 
body  Knows  the  Trouble  I've  Seen,"  "Don't 
Sit  Under  the  Apple  Tree''  and  '^^'e've  Got 
a  Job  to  Do,"  which  you're  likely  to  hear 
a  great  deal  of.  The  Jivin'  Jacks  and  Jills  do 
one  bang-up  specialty  number.  All  in  all  it's 
a  glorified  vaudeville  show.  There's  very 
little  corned}-,  but  what  there  is  is  handled  by 
Shemp  Howard  and  Marj-  Wickes.  The  name 
values  are  something  to  capitalize.  See  that 
these  head  your  list  of  selling  activities.  Ar- 
range music  shop  tieups.  Andrews  Sisters 
and  Harry  James  records  can  be  played  in 
the  lobby,  or  via  loud-speaker  on  a  ballyhoo 
truck. 

Catchline:  "A  sixt}*  -  minute  jive  -  session 
with  America's  biggest  names." 


Page  64 


S  I  I  O  W  M  EX'S    T  R  -\  D  E    R  E  \'  I  E  W 


June  6,  1942 


ASTOR  PICTURES 


Rel. 

Mins.  Date 


See 
Issue  of 


Bat  Whispers  (My-D)  C.   Morris-U.   Merkel   86  Reissued 

Cock  of  the  Air  (C)  Chester  Morris    71  Reissued 

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  Reissued 

Fanos  of  the  Wild  Rin  Tin  Tin,  Jr   60  New  Release 

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  Reissued 

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  Reissued 

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  Reissued 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette   Colbert    80  Reissued 

Keep  'em  Laughing  Jack  Benny    72  Reissued 

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70  Reissued 

Our  Girl  Shirley  Shirley  Temple   40  Cavalcade 

Palooka  (C)   Stuart   Erwin-Lune  Velez   70  Reissued 

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak   88  Reissued 

Sky  Devils  (C-D)  Spencer  Tracy    88  Reissued 


Titans  of  the  Deep  Beebe  and  Barton. 


45. 


COLUMBIA 


Current  1940-41 


2001  Here  Comes  Mr.  Jordan(FA)A.Robt.   Montgomery-Rita  Johnson  93. 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally    Eilers-Donald    Woods   70. 

2039  Officer  and  the  Lady  (D)A. . .  .Rochelle  Hudson-Bruce  Bennett   60. 

2003  Our  Wife   'C)F  Ruth  H iissey- Melvyn  Douglas   93. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty   58. 

2017  Tillie  the  Toiler  (OF  Kay  Harris- William  Tracy   67, 

2042  Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden  62. 

2004  You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88. 

Current  1941-42 

3013  Adventures  of  Martin  Eden(D)  A.Glenn  Ford-Claire  Trevor  87. 

3029  Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane   67. 

3003  Bedtime  Story  (C)A  Loretta  Young-Fredric  March  85. 

3041  Blonde  From  Sinqanore(CD)A. Florence  Rice-Leif  Erickson   67. 

3017  Blondie  Goes  to  College  (OF. Penny  Singleton-Arthur  Lake  74. 

3018  Blondie's  Blessed  Event  (C)F. Penny  Singleton-Arthur  Lake   69. 

3212  Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58. 

3035  Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon.  83. 

3025  Canal   Zone   (D)F  Chester  Morris-John  Hubbard  79. 

3031  Close  Call  for  Ellery 

Queen  (IVIy)F   William  Gargan-Margaret  Lindsay..  67. 

3028  Confessions  of  Boston 

Blackie  (My)F   Chester  Morris-Harriet  Hilliard  65. 

3032  Desperate  Chance  for  Ellery 

Queen  (My)   Wm.  Gargan-Margaret  Lindsay  70. 

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 

3214  Devil's  Trail   (W)  Bill  ElMott-Tex  Ritter   61. 

3205  Down  Rio  Grande  Way  (W)F. Charles  Starrett- Russell  Hayden  58. 

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay...  68. 

3015  Go  West,  Young  Lady(WMC)F. Penny  Singleton-Glenn  Ford  71. 

3023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65. 

3039  Harvard  Here  I  Come  (C)F...Maxie  Rosenbloom- Arline  Judge  65. 

3037  Hello  Annapolis  (D)  Jean   Parker-Tom   Brown  62. 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72. 

3101  Invaders,  The  (D)F  Leslie  Howard-Laurence  Olivier  104. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63. 

3009  Ladies  in  Retirement  (D)A...lda    Lupino-Louis    Hayward  91. 

3007  Lady  Is  Willing  (CD)A  Marlene    Dietrich-Fred    MacMurray.  91. 

3204  Lawless  Plainsman  (W)  Charl-s  Starrett- Russell  Hayden  59. 

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

3034  Man  Who  Returned  to  Life  (D)AJnhn  Howard-Lucille  Fairbanks  60. 

3014  Meet  the  Stewarts   (C)  William    Holden- Frances    Dee   73. 

3005  Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger  90. 

3040  Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly   63. 

3213  North  of  the  Rockies  (W)F...Bill  Ellintt-Tex  Ritter   60. 

3042  Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  60. 

3202  Riders  of  the  Badlands  (W)F. Charles  Starrett- Russell  Hayden  57. 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden  59. 

3026  Secrets  of  the  Lone  Wolf  (My)  F  .Warren  William    66. 

3021  Shut  My  Big  Mouth  (OF  Joe  E.  Brown-Adeic  Mara  71. 

3022  Sing  for  Your  Supper  (DM)F.Jinx   FalkenbMrg-"Buddy"   Rogers..  68. 

3036  Stork  Pays  Off  (OF  Maxie  Rosenbloom-Rochelle  Hudson.  68. 

Submarine  Raider  (D)  lohn  Howard-Marguerite  Chapman  

3027  Sweetheart  of  the  Fleet  (C) . .  .Joan  Davis-Jinx  Falkenburg   65 


8/21/41 

6/30/41 

7/24/41 

8/28/41 

9/18/41 

8/7/41  . 

7/10/41 

9/25/41 


2/26/42  . 
4/2/42  .. 
12/25/41 
10/16/41 
1/15/42  . 
4/9/42  . 
2/12/42  . 
1/22/42 
3/19/42  , 


.  Reissued 


. .b8/2/4l 

.b6/28/4l 
.b7/l9/4l 
.b8/ir,/4l 
. .b9/6/4l 
.  b8/9/4l 
.b6/28/4/ 
.b9/27/4l 


. .b2/28/42 
..al/31/42 
.bl2/l3/4l 
. .b8/30/4l 
. ..b3/7/42 
. .b4/l8/42 
. .h2/2l/42 
. .all/1/41 
. ..b4/4/42 


1/29/42  ...b3/ 14/42 


B6 


3008  Texas  (D)F   William  H olden- Glenn  Ford- 

3016  Three  Girls  About  Town(CD)  A  Joan  Blonrtell-John  Howard  

3033  Tramp,  Tramp.  Tramp  (0)  F ..  .Florence  Rice-Bruce  Bennett... 

3020  Two  Latins  From 

Manhattan  (CM)F   Jinx  Falkenburg- Joan  Woodbury 

3010  Two  Yanks  in  Trinidad  (C)A..Pat  O'Brien-Brian   Donlevy  84 

3203  West  of  Tombstone  (W)F  Charles  Starrett- Russell  Hayden  .n9 

3011  Wife  Takes  a  Flyer  <F)F  J.  Bennett-F.  Tone   86 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck- Henry  Fonda   97 

Comin?  1941-42 

Atlantic  Convoy   John  Beal-Virginia  Field  

Bad  Men  of  the  Hills  Charles  Starrett-Russell  Hayden  

Blondie  for  Victory  Penny   Singleton-Arthur  Lake   

Ellery  Queen  Across  the 

Atlantic   William  Gargan-Margaret  Lindsay  

Flight  Lieutenant   Pat  O'Brien-Glenn  Ford  

(Former  title  "He's  My  Old  Man") 

Gay  Senorita   Fred  Astaire-Rita  Hayworth  

Lone  Wolf  in  Scotland 

Yard  (My)   Warren  William-Eric  Blore  

Lucky  Legs   Jinx  Falkenburg- Russell  Hayden  

Man's  World  (D)  M.  Chapman-W.  Wright  

My  Sister  Eileen  Rosalind  Russell-Brian  Aherne  

Overland  to   Deadwood  Charles   Starrett-Russell  Hayden  

Parai-hute  Nurse  (D)  Marguerite  Chapman-Kay  Harris  

Pardon  My  Gun  Charles  Starrett- Alma  Carroll  

Prairie  Gunsmoke  (W)  Bill    Elliott-Tex  Ritter  

3206  Riders  of  the  Northland  Charles  Starrett-Russell  Hayden   58 

Sabotage  Squad   Kay  Harris-Bruce  Bennett  

(Former  title  "Fingers") 

Shotgun  Guard   Charles  Starrett-Jimmy  Davis  

Spirit  of  Stanford  Frankie  Albert-Marguerite  Chapman.... 

Stand  By  All  Networks  John  Bcal- Florence  Rice  

Talk  of  the  Town  (D)  Gary  Grant-Jean  Arthur  

(Former  title  "Three's  a  Crowd") 

They  All   Kissed  the  Bride... Joan  Crawford -Melvyn  Douglas  

(Former  title  "He  Kissed  the  Bride") 

.Bill  Elliott-Tex  Ritter  


.1/8/42  .. 

.5/7/42  . 

.5/14/42 
.4/23/42 

.11/18/41 
. 1 1/27/41 
.9/11/41  , 
. 12/18/41 
.4/23/42 
.  12/1 1/41 
.4/15/42 
.8/14/41  , 
.9/18/41  , 
.2/12/42  , 
.3/12/42 
.1/1/42  . 
.2/5/42  . 
.5/28/42 
.  1 1/20/41 
.9/4/41  . 
.4/2/42  . 
.5/14/42 
. 12/18/41 
. 10/16/41 
. I  1/13/41 
. 11/13/41 
.2/19/42 
. 12/4/41 
.11/6/41 
.6/4/42  . 
.5/21/42 
. 10/9/41 
. 10/23/41 
.3/12/42 

.  10/2/41 
.3/26/42 
.1/15/42 
,4/30/42 
.  10/30/41 


,bl2/l3/4l 

, ,a2/28/42 

.all/15/41 
. .b3/28/42 

, .b8/30/4l 
,bl 1/29/41 
, ,b9/20/4| 
, ,b2/28/42 
,.b4/25/42 
, .alO/4/41 
,,b2/2l/42 
. , .b8/9/4l 
. .b9/l3/41 
..bl/31/42 
.all '29/41 
. .b9/27/4! 
. .b2/28/42 
..b5/23/42 
.blO/l8/4l 
.. .b8/2/4l 
..b3/2l/42 
. . .a3/7/42 
.bl2/20/4l 
. .b8/30/4l 
. .38/16/41 
.hll/22/41 
. .h2/2l/42 
. .bl2/6/4l 
.bll/l5/4l 
. .a3/2l/42 
, . . .a3/7/42 
. .b9/27/4l 
.blO/25/41 
.,b3/28/42 

, .b9/27/4i 
. .b3/28/42 
. .bl/24/42 
. .b4/25/42 
,bl0/l8/4l 


,  ,a5/2/42 
, ,a5/2/42 
.a5/23,/42 


.a5/2/42 


,a5/l6/42 

!a5/i6/42 


.a5/23/42 
. .35/9/42 


,31/17/42 

.34/18/42 
.35/23/42 


,6/25/42 
,6/1 1/42 


Vengeance  of  the  West  (W) , 


, ,32/21/42 
,  .33/14/42 
. .35/16/42 


MGM 


Current  1940-41 


141  Barnacle  Bill   (CD)F  Wallace  Beery-Virginia  Weidler  92. 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson-Walter  Pidgeon(Tech.)  98 

145  Dr.Kild3re'sWeddinoDay(D)F.Lew  Ayres-Lionel   Barrymore   82. 

146  Life  Begins  for  Andy 

Hardy  (CO)F   Mickey  Rooney-Judy  Garland  100, 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murphy  96 

142  Stars  Look  Down  (D)  M.  Lockwood-Mrch3eI  Redgr3ve  98 

140  They  Met  in  Bomb3y  (D)A...Cl3rk   Gahle-Rosalind   Russell  92 

148  When  Ladies  Meet  (SO A  Joan  Crawford-Rob't  Tsylor  105. 

"47  Whistling  in  the  Dark(MyC)F.Skelton-Rutherford    78. 

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117, 

226  Born  to  Sing  (DM)  Ray  McDonald-Virginia  Weidler  81 

220  Bugle  Sounds  (D)F  Wall3ce  Beery- M3rJorie  Main  101 


.7/4/41  , 

.7/25/41 

.8/22/41 

.8/15/41 
.8/1/41  . 
.7/18/41 
.6/27/41 
.8/29/41 
.8/8/41  . 


. ,b7/5/4l 
,b6/28/4l 
.b8/23/4l 

,  .b8/9/4l 
.b7/26/4l 
.b7/l2/4l 
.b6/28/4l 
.b8/30/4l 
. .b8/2/41 


.Jan. 
.Mar. 
,  Jan, 


.,bl2/6/4l 
, ,bl/24/42 
.bl2/20/4l 


MGM  Current  1941-42  wins. 

208  Chocolate  Soldier  {M)A  Nelson  Eddy-Rise  Stevens  102. 

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rooney-Lewis  Stone  93. 

213  Design  for  Scandal  (CD)A  Rosalind   Russell-Walter  Pidgeon...  84, 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73, 

201  Dr.  Jekyll  and  Mr.  Hyde{D)A. Spencer  Tracy-lngrid  Bergman  127, 

217  Dr.   Kildare's  Victory  (D)....Lew  Ayres-Lionel  Barrymore  82. 

207  Feminine  Touch   (OA  Rosalind  Russell-Don  Ameche  93. 

232  Fingers  at  the  Window(My)A,Lew  Ayres-Laraine  Day   80. 

237  Grand  Central  Murder  (My)F.,Van  Heflin-Virginia  Grey  72, 

212  H,  M.  Pulham.  Esq.  (D)A  Hedy  Lamarr-Robert  Young  120. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lsna  Turner  105, 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63. 

218  Johnny  Eager  (G)A  Lana  Turner-Robert  Taylor  107. 

215  Kathleen   (D)F  Shirley  Temple-Herbert  Marshall...  84. 

230  Kid  Glove  Killer  (D)F  Marsha  Hunt-Van  Heflin   74. 

202  Lady  Be  Good  (CM)F  Eleanor   Powell-Ann  Sothern  112. 

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young  81. 

219  Mr.  and  Mrs.  North  (MyC)  F. . Gracie  Allen-William  Post.  Jr   67. 

231  Mokey  (D)F   D.    Dailey-Donna   Reed   88. 

227  Nazi  Agent  (Spy)A  Conrad  Veidt-Ann  Ayars  82. 

(Reviewed  as  "Salute  to  Courage") 

233  Rio  Rita  {CM)F  Abbott  &  Costello   92. 

210  ShadowoftheThin  M3n(CMy)F. William  Powell-Myrna  Loy   97. 

235  Ship  Ahov  (CM)F  Eleanor  Powell-Red  Skelton  95. 

206  Smilin'  Through  (Tech.)  (D)  F.J.  MacDonald-Brian  Aherne  100. 

234  Sunday  Punch  (CD)F  Jean  Rogers- Willi3m  Lundig3n  76. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81. 

228  This  Time  For  Keeps  (C)  F ...  Robert  Sterling-Ann  Rutherford  73. 

236  Tortilla  Flat  (C)  Trafy-p3rfield-L3m3rr-T3miroff   105. 

211  Two  F3ced  Woman  (C)A  G3rbo-Melvyn    Douglas   94. 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94. 

223  Vanishing  Virginian  (CD)  K.   Grayson-F.   Morgan  (01. 

225  We  Were  Dancing  (SC)A  Norma  Shearer- Melvyn  Douglas  94. 

222  Woman  of  the  Year  (CD)A. ,, Spencer  Tracy- Katharine  Hepburn. .  1 12. 

224  Yank  on  the  Burma  Road(D)F.L.   Day-B.   Nelson-K.  Luke   65. 


Rel.  Se« 
Date  Issue  of 

Nov  bl0/l8/4j 

Mar  b2/l4/42 

Dec  bll/l5/4l  , 

Sept  b8/2/41  ' 

Sept  b7/26/4l 

Jan  bl2/6/4l 

Oct  b9/20/4l 

Apr  b3/l4/42 

May   b4/25/42 

Dec  bl  I/I5/4I 

Oct  b9/20/4l 

Feb  bl/IO/42 

Jan  bl2/l3/4l 

Dec  bl  1/15/41 

Apr  b3/ 14/42 

Sept  b7/l9/4l 

Oct  b9/l3/4l 

Jan  bl2/20/4l 

Apr  b3/28/42 

Mar  bl/24/42 

Apr  b3/l4/42 

Nov  blO/25/41 

May   b4/l8/42 

Oct  ^.ti9/l3/4l 

May   b4/l8/42 

Dec  bll/l5/4l 

Mar  b2/l4/42 

May^  b4/25/42 

Nov  b  1 0/25/4 1 

Nov  bl0/l8/4l 

Feb  bl2/6/4l 

,Mar  bl/17/42 

Feb  bl/17/42 

Feb  bl/ir/42 


Coming  1941-42 


Apache  Trail  (W)  William  Lundigan-Donna  Reed  35/16/42 

Cairo  (Spy)   Je3nette  M3cDon3ld-Robt.  Young  a6/6/42 

Calling  Dr.  Gillespie  (D)  Philips  Dorn-Lionel  B3rrymore  a3/2l/42 

(Former  title  "Born  to  Be  Bad") 
Crossroads  (CD)   William  Powell-Hedy  Lamarr  a3/28/42 

(Former  title  "Till  You  Return") 
Eyes  in  the  Night  Edward  Arnold-Ann  H3rding  

241  Her  Cardboard  Lover  (D)  Norma  Shearer- Robert  Taylor  93.. June   b5/30/42 

238  I  Married  An  Angel  (M)  Jeanette  MacDonald-Nelson  Eddy,,.  84., June   b5/23/42 

Jackass  Mail  (C)  Wallsce  Beerv-Marjorie  Main  35/9/42 

240  M3isie  Gets  Her  M3n  (C)  Ann  Sothern-Red  Skelton   85,. June   b5/30/42 

(Former  title  "Get  Rich  Quick  Maisie") 

Me  and  My  Gal  (M)  Judy  G3rland-George  Murphy  a6/6/42 

Mrs.   Miniver  (D)  Greer  Garson-Walter  Pidgeon  132  b5/l6/42 

Once  Upon  a  Thursd3y  (C)...M3rsh3  Hunt-B3rry  Nelson  66  b5/23/42 

Ox  Train   Dean  Jagqer-Donald  Meek  

239  Pacific    Rendezvous    (D)  Lee  Bowman-Jean   Rogers  76.  .June   b5/23/42 

Pan3ma   Hattie    (CM)  Ann  Sothern-Wm.  Lundigan  a8/3e/4l 

Pierre  of  the   Plains  John  Carroll-Ruth  Hussey  66  a5/2/42 

Random  Harvest   Greer  Garson-Ronald  Colman  

Somewhere  I'll  Find  You(CD)  .Clark  G3ble-L3n3  Turner  a3/28/42 

242  Tarzan's  New  York 

Adventure  (D)A   J.  Weismuller-M.  O'Sullivan   71.. June   b4/l8/42 

Tish   Marjorie  Main-Z3Su  Pitts  a5/30/42 

Tulip  Time   Van   Heflin-Kathryn  Grayson  a5/l6/42 

(Former  title  "Seven  Girls") 

War  Against  Mrs.  Hadley  Edward  Arnold-Fay  Bainter  

White  Cargo   Hedy    Lam3rr- Walter  Pidgeon  

Yank  at  Eton  Mickey  Rooney-Edmund  Gwenn    35/2/42 


MONOGRAM 


Current  1940-41 


Driftin'    Kid    (W)F  Tom  Keene-Betty  Miles   55.  .9/26/41  . 

Dyn3mite   Canyon    (W)  Tom  Keene-Evelyn  Finley  8/8/41  ., 

Fugitive  Valley  (W)F  Corrigan- King-Terhnne    60.. 7/30/41  . 

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  10/31/41 

Wanderers  of  the  Desert  (W) .  .Tom  Keene-Betty  Miles  6/25/41  , 

Current  1941-42 

Arizona  Btund  (W)F  Buck  Jones-Tim  McCoy   57.. 7/19/41  . 

Arizona  Roundup  (W)  Tom    Keene  3/13/42  . 

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58. .1/30/42  . 

Black  Dragons  (My)A  Bela  Lugosi-Joan  Barclay   63.. 3/6/42  .. 

Boothill  Bandits  R3nge  Busters   4/24/42  . 

Borrowed   Hero   (D)F  Florence  Rise-Al3n  Bsxter  65  . 12/5/41  . 

Continental  Express  (D)A  Rex   H3rrison- Vslerie   Hobson  61. .4/1/42  .. 

Corpse  Vanishes  (H)  Bela  Lcigosi-Joan  Barclay   64.. 5/8/42  . 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64..  11/21/41 

Forbidden  Trails  (W)F  Buck  Jones-Tim   McCoy   58. .12/26/41 

Freckles  Comes  Home  (G) ...  .Johnny  Downs-Gail  Storm  1/2/42  ., 

Gentleman  From  Dixie  (D)F..Mary  Ruth-Mari3n  Marsh  63.. 9/5/41  .. 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy   65,, 3/27/42  , 

Gunman  From  Bodie  (W)F...Buck  Jones-Tim   McCoy  (^2, .9/19/41  . 

I  Killed  Th3t  M3n  (My) A  Ricardo   Cortez-Joan   Woodbury  70..  11/14/41 

Klondike  Fury  (D)A  Edmund  Lowe-Lucille  Fairbanks         68  . 3/20/42  , 

Law  of  the  Jungle  (Spy)  Arline  Judge-John   King  2/6/42  ,. 

Let's  Get  Tough   (CD)  Leo  Gorcey-Huntz  Hall   62, ,5/29/42  , 

Let's  Go  Collegiate  (D)F  Frankie   Darro-J3ckTe   Morsn   62,, 9/12/41  , 

Lone  Stsr  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  12/5/41  , 

Man  From  Headqu3rters  (G)A.Fr3nk  Albertson-Jo3n  Woodbury....  63..  1/23/42  . 

Man  With  Two  Lives  (D)A  Edward  Norris-John  Arden   65  . 3/13/42  . 

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath  72. .1/21/42 

Mr.  Wise  Guy  (CD)F  Esst  Side   Kids   70.. 2/20/42  , 

Priv3te  Snuffy  Smith  (CD)F,,Bud  Duncan-Edgar  Kennedy   67,,  1/16/42  , 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard   Cromwell-Mary   Ruth  57,,  12/19/41 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee,,  84,,  1/9/42  ,, 

Rock  River  Renegades  (W),,. Range  Busters  2/27/42  , 

Saddle  Mountain  Roundup(W) .  Range  Busters  8/29/41  , 

She's  in  the  Army  Veda  Ann  Borg-Marie  Wilson  5/15/42 

Sos  Your  Aunt  Emma  (CD)F. Roger  Pryor-ZaSu  Pitts   62,, 4/17/42 

Snooks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcey-Hnntz  Hall,  63,,  10/24/41 

Stolen   Paradise   (D)A  Leon  Janney- Eleanor  Hunt  80, ,10/31/41 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)F  Range  Busters   72, ,1/9/42  ., 

Tonto  Basin  Outlaws  (W)F... Range  Busters   63.,  10/10/41 

Top  Sergeant  Mulligan  (OF,, Nat  Pendleton-Carol   Hughes   69, ,10/17/41 

Tower  of  Terror  (Spy)  Movita-Wilfred  Lawson  4/1/42  , 

Underground   Rustlers   (W)F,. Range  Busters   56,,  11/2 1/4 1 

Western   Mail   (W)  Tem  Keene-Jean  Trent-Sugar  Dawn  2/13/42  . 

Where  Trails  End  (W)  Tom  Keene-Joan  Curtis  5/| '42  ., 

Zis  Boom   Bah   (DM)F  Peter  Lind  Hayes-Grace  Hayes  82, ,11/7/41  . 


.b9/27/4l 
, .37/19/41 

.b9/20/4l 
. ,a9/27/4l 
,,36/14/41 


.b7/26/4t 
.32/21/42 
.b2/2l/42 
. .b3/7/42 


..bl2/6/4l 
..b4/ll/42 
, .b4/l8/42 
.bll/l5/4l 
. .bl/31/42 
.31 1/22/41 
. .b9/l3/4l 
...b4/4/42 
.bl0/l8/4l 
. .bl 1/8/41 
..b3/2l/42 
.  .al/17/4'' 
. ,b5/l6/42 
,.b9/20/4l 
.31 1/22/41 
. .bl/31/42 
. .b3/l4/42 
...b5/2/42 
..b2/l4/42 
..bl/31/42 

.bl2/20/4l 
.  .bl/IO/42 
, ,32/21/42 
, , .38/9/41 
, . .35/2/42 
. .b4/25/42 
,blO/ll/4l 
,bl2/2l/40 

..b2/28/42 
.bl  1/29/41 
..bll/l/41 
. ,34/25/42 
..bl/17/42 
. .al/31/42 
. , ,35/9/42 
,, bll/l/41 


Coming  1941-42 


Army  Bride   John  Be3l-Wanda  McKay  

(Former  title  "Do  Not  Disturb") 

Down  Texas  Way  (W)  Buck  Jones-Tim  McCoy  

Hillbilly  Blitzkrieg   Edgar   Kennedy-Bud  Duncan  

Lure  of  the  Islands  (Spy)  Margie  Hart-Robert  Lowery  7/3/42  . 

Riders  of  the  West  (W)  Buck   Jones-Tim    McCoy  7/17/42 

Rubber  Racketeers   Rochelle  Hudson-Ricardo  Cortez  6/26/42 

Sm3rt  Alecks   Leo   Gorcey-Roger  Pryor  

Texas  Trouble  Shooters  (W)...Bav  Corrig3n-Jchn  King  6/l2,/42 

Three  Wise  Brides  (CD)  Nov3  Pilbe3m-B3sil  Sydney  


,34/25/42 
, .35/2/42 
!  35  ,'36/42 


.35/30/42 
.34/18/47 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


June  6.  1942 


S  H  O  W"  .AI  E  X  •  S    TRADE    R  E  \'  I  E  W 


Page  65 


PARAMOUNT  Current  1940-41  Mins. 

{4038  Aloma  of  the  South  Seas  vD)F. Dorothy  Lamour-Jon  Hall  (Tech.)..  77.. 

4032  Caught  in  the  Draft  (OF  Bob  Hope-Dorothy  Lamour  81.. 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker  70.. 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor   66.. 

14035  Kiss  the  Boys  Goodbye(CM)  F .  D.  Ameche-M.  Martin-O.  Levant...  85.. 

4029  One  Night  in  Lisbon  (C)A. ..  .Madeleine  Carroll-Fred  MacMurray.  95.. 
4031  Parson  of  Panamint  (D)F  Charles  Ruggles-Ellen  Drew  84.. 

4034  Shepherd  of  the  Hills  (D)F.,.John  Wayne-Betty  Field  (Tech.)...  91.. 

4030  West  Point  Widow  (CD)  Ann  Shirley- Richard  Carlson  62.. 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78.. 

4036  World   Premiere   (OA  John  Barrymore- Frances  Farmer  70.. 


Current  1941-42 


Block 
No. 

2  Among  the  Living  (H)A  Albert   Dekker-Susan   Hayward  68. 

3  Bahama  Passage  (Tech.)  (D)A. Madeleine  Carroll-Stirling  Hayden..  81. 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84. 

1  Buy  Me  That  Town  (C)  A. . .  .Lloyd   Nolan-Constance   Moore  70. 

4  Fleet's   In   (M)F  Dorothy  Lamour-William  Holden...92. 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68. 

2  Glamour  Boy  (C)F  Susanna  Foster-Jackie  Cooper  80. 

5  Great  Man's  Lady  (D)A  Barbara  Stanwyck-Joel  McCrea  91. 

I  Henry  Aldrich 

for  President  (OF  Jimmy    Lydon-Ci'.arles    Smith   70. 

5  Henry  and  Dizzy  (CD)F  Jimmy  Lydon-Charles  Smith  71. 

I  Hold  Back  the  Dawn  (D)F...Chas.  Boyer-Olivia  de  Havilland  113. 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard-Ray  Milland  77. 

Louisiana  Purchase  (MO)  Bob  Hope-Victor  Moore  (Tech.)  98. 

3  Mr.  Bug  Goes  to  Town  (FA)F.Tech.  Cartoon   Feature   78. 

5  My  Favorite  Blonde  (C)A  Bob  Hope-Madeleine  Carroll  78. 

1  New  York  Town   (CD)A  Mary   Martin-Fred   MacMurray  75. 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Robt.  Preston  79. 

3  No  Hands  on  the  Clock(My)  F  .Chester  Morris-Jean  Parker  75. 

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90. 

W-l  Outlaws  of  the  Desert  (W)F..Wm.   Boyd-Brad   King   66. 

3  Pacific  Blackout  (D)F  Robert  Preston-Martha  O'Driscoll . .  76. 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.) ..  124. 

4  Remarkable   Andrew    (OF  William  Holden-Brian  Donlevy  80. 

W-l  Riders  of  the  Timberline(W)F. Bill  Boyd-Brad  King-Andy  Clyde..  59. 
W-l  Secret  of  the  Wastelands(W)  F .  Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray   Milland  94. 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63. 

3  Sullivan's  Travels  (CD)A  Joel    McCrea- Veronica   Lake   91. 

4  Torpedo   Boat   (A)F  Richard  Arlen-Jean  Parker   69. 

5  True  to  the  Army  (CM)F  Judy  Canova-Ann  Miller-Allan  Jones  76. 

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  58. 


Rel. 

Date 
8/29/41 
7/4/41 
8/29/41 
7/18/41 
8/1/41 
6/13  41 
8,  22,  41 
7/25, 41 
6/20/41 
8/8/41 
8/15/41 


12/19/41 
1/23/42 
11/7/41 
10/3,41 
4/3/42  . 
4/24/42 
12/5/41 
5,  29,  42 

I0/24,'4I 
6  5  42  . 
9/26/41 
3/20  42 
I / I /42  . 
2/20/42 
5  I  42  . 
10/31/41 
1 1/28,'41 
2/13/42 
10/10/41 


3/16/42  . 


3/19, 42 
4/17/42 


2/6/42  . 
3  13  42 
5  15  42 


See 
Issue  of 
.b8/30/4l 
.b5/3l/4l 
, .b8/23/41 
.b7/l9/4l 
.b6/28/4l 
.b5/10/41 
.b6/21/4l 
.b6/2l/41 
.b6/l4/4l 
. .b8/2/41 
.b8/23/41 


, . .b9/6/4l 
,bl2/13/4l 
, . .b9/6/4| 
, . .b8  2/41 
.  .bl/24,  42 
. .bl  24/42 
,  . .b9'6/4l 
.  .bS,  21,42 

. . .b8/2/4l 
, .b3  21  42 
,. .b8/2/41 
..bl  17  42 
,bl I  29  41 
. .bl2,  6/41 
.  .b3  21,  42 
. .b8/2/4l 
. .b9/6/4l 
bl2  13/41 
.  .bS,  2  41 
.b9  27  41 
,.bl2/6/4l 


RKO-RADIO 


Current  1940-41 


.b3,2l/42 
.bl/ 17/42 
.b9/27/41 
.b9/27/4l 
. .b9, 6/41 
.b9  27,41 
.bl2/6/4l 
.bl  17  42 
.b3  21  42 
.b9/27/41 


Coming 


American  Empire  (W)  Richard   Dix-Preston  Foster  al/24/42 

Are  Husbands  Necessary  Ray  M  illand-Betty  Field  al2  27  41 

(Former  title  "Mr.  and  Mrs.  Cugaf) 

6  Beyond  the  Blue  Horizon  (D).  Dorothy  Lamour-Richard  Denning...  76  bo  9  42 

(Former  title  "Malaya") 

6  Dr.  Broadway  (D)  Macaunalu  Carey-Jean  Phillips  67  bo  9  42 

Forest  Rangers  (D)  (Tech.) ...  Fred   MacMurray-Paulette   Goddard  a2/28/42 

Glass  Key   Brian  Donlevy- Veronica  Lake  a5  16  42 

Great   Without   Glory  Joel    McCrea-Betty  Field  

Happy-Go-Lucky   M.   Martin-D.  Powell-R.  Vallee  

Henry  Aldrich,  Editor  (CD)... Jimmy  Lydon-Charles  Smith  a3/l4/42 

Holiday  Inn   Bing  Crosby-Fred  Astaire  8  28,42   al  3,42 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

I  Married  a  Witch  Fredric  March- Veronica  Lake  

Lady  Bodyguard   Anne  Shirley- Eddie  Albert  

Lost  Canyon   William  Boyd-Lola  Lane  

Major  and  the  Minor  Ginger  Rogers-Ray  Milland  a5/23,  42 

Mrs.  Wiggs  of  the  Cabbage 

Patch  (C)  Fay  Bainter-Carolyn  Lee  a3/2l/42 

My  Heart  Belongs  to  Daddy{C)  .Richard  Carlson-Martha  O'Driscoll  aS/7/42 

6  Night  in  New  Orleans  (My)  ..  .Preston   Foster- Albert   Dekker  75  bo  9,42 

(Former  title  "Morning  After") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  al/3/42 

Priorities  of  1942  (M)  Betty  Jane  Rhodes-Johnnie  Johnston  a6  6  42 

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  ao  16  42 

Silver  Queen   George   Brent-Priscilla   Lane  -•.  

Star  Spangled  Rhythm  Betty  Hutton-Eddie  Bracken  

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  !l2y2l/42 

(Former  title  "Black  Curtain") 

Submarine  Alert   Richard  Arlen-Wendy  Barrie  

6  Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  77  b5/9  42 

6  Take  a  Letter.  Darling  (C)  Rosalind  Russell-Fred  MacMurray...  92  b5  9  42 

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  6  19  42   ...b3  21  42 

Tombstone    (W)  Richard   Dix-Frances  Gifford  alO  4/4! 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George.  68  b  5  9  42 

Wake  Island   Brian  Donlevy- Robert  Preston  

Wildcat    (D)  Richard  Arlen-Arline  Judge  a2/28/42 

'Wrecking  Crew   Richard  Arlen-Chester  Morris  

Young  and  Willing  (C)  Williani   Holden-Susan  Hayward  al2/20/4l 

(Former  title    "Out  of  the  Frying  Pan") 


PRODUCERS  RELEASING  CORP.  1940-41 

162  Billy  the  Kid  in  Santa  Fe(W)  .Bob-Steele-Marin  Fais-St.  John  66. 

no  Blonde  Comet  (D)  Robert  Kent-Virginia  Vale  67. 

111  Criminals  Within   (My)A  Eric  Linden-Ann  Doran  70. 

115  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey  66. 

113  Desperate   Cargo    (D)A  Ralph  Byrd-Carol  Hughes  69. 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore  61. 

124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor  67. 

126  Jungle  Man  (D)F  Buster  Crabbe-Sheila  Darcy  63. 

167  Lone  Rider  Ambushed  (W)F..Geo.   Houston-Al  St.  John  67. 

168  Lone  Rider  Fights  Back  (W). George  Houston-Al  St.  John  64. 

166  Lone  Rider  in  Frontier  Fury.  .George  Houston-Al  St.  John  62. 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66. 

123  Paper  Bullets  (D)A  Joan  Woodbury-Jack  LaRue  72. 

125  Reg'lar  Fellers  (D)F  Billy    Lee-  Alfalfa'    Switzer  65. 

166  Texas   Marshal   (W)  Tim   McCoy-Kay  Leslie   62. 

1941-42 

258  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbe-Al  St.  John   58. 

260  Billy  the  Kid's  Smoking  Guns.B.  Crabbe-Al  St.  John   63. 

259  Billy  the  Kid  Trapped  (W)F. .Buster  Crabbe-Al  St.  John  59. 

257  Billy  the  Kid.  Wanted  (W)F. Buster  Crabbe-Al  St.  John   64. 

208  Bombs   Over   Burma  Anna   May  Wong-Noel   Madison  68. 

207  Broadway  Big  Shot  (CD)A. .  .Ralph   Byrd-Virginia  Vale   63. 

211  Dawn  Express  (Spy)  Michael  Whalen-Anne   Nagel  66. 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg   65. 

219  Gallant  Lady   Sidney  Blackmer-Rose  Hobart  70. 

202  Girls  Town  (D)F  Edith   Fellows-June  Storey  63. 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy   68. 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh  67. 

218  Inside  the  Law  Wallace   Ford-Frank   Sully   65. 

204  Isle  of  Forgotten  Sins  Alan  Baxter-Gertrude  Michael  

203  Jungle  Siren   Ann    Corio- Buster  Crabbe  

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue   63. 

263  Lone  Rider  and  'he  Bandit(W) . George  Houston-Al  St.  John  55. 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-Al  St.  John  59. 

265  Lone  Rider  in  Texas  Justice. ..G.  Houston-Al  St.  John  

209  Mad  Monster   Johnny   Downs-George  Zucco   79. 

201  Men  of  San  Quentin  (D)F  J.  Anthony  Hughes- Eleanor  Stewart.  80. 

213  Miracle   Kid   (D)A  Tom  Ncal-Carol  Hughes-Vicki  Lester  66. 

217  Panther's  Claw  (My)F  Sidney    Blackmer-Rickey  Vallin  74. 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  64. 

793  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radip>  Boyd-Art  Davis  62. 

229  Strangler   Judy  Campbell-Sebastian  Shaw  67. 

230  Swamp  Woman  (D)  Ann  Corio-Jack   La   Rue   68. 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60. 

212  They  Raid  by  Niaht  Lyle  Talbot-George  Neisce  

214  Today  I  Hang  (D)A  Walter  Wonlf  King-Mona  Barrie  67. 

210  Ti>o  Many  Women  (C)  Neil  Hamilton-June  Lang   67. 

2.i4  Tumbleweed  Trail  (W)  Bill  Boyd-Lee  Powell  


.7/11/41 
.  12/26/41 
.6,-27/41 
.9/12/41 
.7/4/41  . 
.6/27/41 
.8/1  41  . 
.10  10  '41 
.8  29  41 
.11  7  41 
.8  8  41  . 
.10  31  41 
.6/13/41 
.8'I3,4I 
.6/13/41 


.  I2'12/41 
.5,'29/42 
2  20  42  . 
10/24/41 
6  5  42  . 

2  6  42  .. 
3/27/42  . 
I  23/42  . 

0  29  42 

3  6  42  .. 
10/17  '41 

,4  10  42 

5  8  42  . 
B  26  42 

8  14  42  . 
12  19  -41 

1  16  42  . 

3  13  42  . 

6  12  42 
5  15  42 
5  22  42 

I  I  /14  '41 

4  17  42  . 
2/13/42  . 

4  24/42  . 
4  3  42  .. 
12  5 '41  . 
1  '2  42   .  . 

7  3  42  . 
1/30/42 
2/27/42 


.  .a7/l9/4l 
.al 1/22/41 
..b8/l6/4l 
.blO/ll/41 
. .blO/4/41 
. .b8/l6/4l 
. .b9/l3/4l 
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.  -bl  I,  1,'4I 
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. .a5/l7'4l 


.bl2  '27/41 

.  .  b'4  '1'8  '42 
. . b 1 1 / 1 /4 1 

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.b 10/25/41 
. .  .a3/7/42 


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.  .al2  6'4I 
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.. .b3/l4/42 

.  .al/31/42 


129  Hurry,  Charlie,  Hurry  (OF, .Leon   Errol-Mildred  Coles. 

175  Little  Foxes  (D)A  Sette  Davis- Herbert  Mars! 

135  My  Life  With  Caroline  (O... Ronald  Colman-Anna  Lee. 

136  Scattergood  Meets  B'way(D)F.Guy   Kibbee-Emma  Dunn. 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  

172  Story  of  the  Vatican  (Doc). 

126  Tom.  Dick  and  Harry  (C)A. 

^No."  Current  1941-42 

I  All  That  Money  Can  Buy(D)A.Anne  Shirley- Walter  Huston  

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (OA  Barbara   Stanwyck-Gary  Cooper. 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo  

5  Bashful   Bachelor   (C)F  Lum  'n'  Abner  


.March  of  Time  Fe; 
.Ginger  Rogers-Geo. 


I  Citizen    Kane    (D)A  Orson 


3  Date  With  the  Falcon  (MyC)  F  .George  Sanders- Wendy  Barrie... 
W-l  Dude  Cowboy   (W)F..  Tim    Holt-Marjorie  Reynolds  

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.). 

6  Falcon  Takes  Over  (CD)  George    Sanders-Allen  Jenkins.. 

Fantasia  (FA)F  Technicolor  Cartoon  

1  Father  Takes  a  Wife  (C)  A  . . .  .Adolphe  Menjou-Gloria  Swanson. 
3  Four  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger  

2  Gay  Falcon  (My) A  George  Sanders- Wendy  Barrie... 


Neal. 


1  Lady  Scariace  (D)F  Dennis  0' Keefe- Frances 

W-2  Land  of  the  Open  Range(W)  F  .Tim  Holt-Ray  Whitley  

2  Look  Who's  Laughing  (C)F.. .Bergen  &.  McCarthy  

0  Mayor  of  44th  Street  ( C D  M  )  A  . George  Murphy-Anne  Shirley  

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol  

2  Mexican  Spitfire's  Baby  (OF. Leon  Errol-Lupe  Velez-Zasu  Pitts. 

3  Obliging  Young  Lady  (OF. ..Joan  Carroll-Edmond  O'Brien  

1  Parachute   Battalion    ( D)  F ...  .Robert  Preston-Nancy  Kelly  

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore-Lupe  Velez, 

W-l  Riding  the  Wind   {W)F  Tim  Holt-Ray  Whitley  

5  Scattergood  Rides  High  (D)F.Guy  Kibbee- Dorothy  Moore  


2  Suspicion    (D)A  Cary  Grant-Joan  Fontaine  

6  Syncopation  (DM)   Adolphe  Menjou-Jackie  Cooper  

0  Tuttles  of  Tahiti   (D)F  Charles  Laughton-Jon  Hall  

2  Unexpected  Uncle   (CD)F  Anne  Shirley-Charles  Coburn  

4  Valley  of  the  Sun  (D)  James   Craig-Lucille  Ball  

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt  

Coming 

All  for  Fun   (C)  Edgar  Bergen- F ibber  McGee  and 

Molly   

Army  Surgeon  (War)  Jane  Wyatt- Kent  Taylor  

Bambi  (Fa)  Tech.  F  Disney  Cartoon  Feature  

Big  Street  (D)  Henry  Fonda-Lucille  Ball  

Here  We  Go  Again  Fibber  McGee  &  Molly-E.  Bergen. 

Highways  by  Night  (C)  Richard  Carlson-Jane  Randolph.... 

Journey  Into  Fear  (Spy)  Joseph  Gotten- Dolores  del  Rio  

Magnificent  Ambersons   J.  Gotten- Dolores  Costello-T.  Holt. 

6  Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez  

6  My  Favorite  Spy  (MyC)  Kay  Kyser-Ellen  Drew  

Name,   Age  and  Occupation.  .  .Robert    Ryan-Frances  Dee  

Once  Lpon  a  Honeymoon  (DO. Ginger  Rogers-Cary  Grant  

Pirates  of  the   Prairie  rim   Holt-Nell  O'Day  

6  Powder  Town  (D)  Victor  McLag  len  -  Edmond  O'Brien.. 

Singing  Guns  (W)  Tim  Holt-Joan  Barclay  

Scattergood  Survives  a  Murder. Guy   Kibbee-Margaret  Hayes  

Pride  of  the  Yankees  (D)  Gary  Cooper-Teresa  Wright  

Sweet  and  Hot  Victor  Mature-Lucille  Ball  

They  Flew  Alone  Anna  Neagle-R.  Newton  

W-2  Thundering   Hoofs  (W)F  Tim  Holt-Ray  Whitley  


Rel. 

Sm 

Mins.  Date 

lisua  of 

65. 

.7/25/41  . 

. .b7/l2/4l 

1 16. 

.8/29/41 

. .b8/l6/4l 

81 . 

.8/1/41  . 

h7/IQ/4l 
. .U/ / 19/41 

70. 

.822/41  . 

. .b8/30/4l 

8/8/41  . 

a7 / 12/4 1 

54. 

.7/18/41  . 

hfl  / 1 R  /4 1 

86. 

.7/4/41  . 

h7/IQ/4l 

.    .Ill  1  1  il/  *4  1 

106. 

. 10/17/41 

. .b7/l9/4l 

111. 

.1/9/42  . 

. .bl2/6/4l 

60 ! 

. 10/10/41 

. . .b9/6/4l 

74. 

.4/24, 42 

. .b3/2I/42 

67. 

.2/13/42 

. .bl/IO/42 

120. 

.9/5/41  .. 

. .b4/l2/4l 

6,5/42  . 

.bl2/l3/4l 

63. 

.1/16/42  . 

. .bl 1/8/41 

59. 

. 12/12/41 

. . .b9/6/4l 

64. 

. 10/31/41 

. .blO/4/41 

63. 

.5  29/42 

. . .b5/9,  42 

85. 

.4/10,42  . 

.bl 1/18/40 

79. 

.10/3/41  . 

. .b7/l9/4l 

68. 

.1/23/42  . 

. .bl 1/8/41 

66. 

. 10/24/41 

. .b9/20/4l 

91 . 

.2/20/42  . 

. .bl/ 10/42 

66. 

.9/26/41  . 

.  .b7/26/4l 

60. 

.4  19  42 

.bl2/l3/4l 

79. 

.11/21/41 

. .b9/20/4l 

86. 

.5  15/42 

. .b3/2l /42 

73. 

.3/13/42  . 

. .bl/IO/42 

70. 

.  1 1/28/41 

. . .b9/6/4l 

80. 

.1/30/42  . 

. .bl 1/8/41 

75. 

.9/12/41  . 

. .b7/l9/4l 

96. 

. 12/26/41 

h  1  1  /Q  /At 
..□11 /0/4 1 

60. 

.2/27/42  . 

...b9/6/4l 

66. 

5  8  42  . 

. .b3/21/42 

71  . 

.3/6/42  .. 

. .bl/IO/42 

99. 

.11/14/41 

. .b9/20/4l 

88. 

,0  22  42 

. . .b5  9  42 

94. 

.5  1  42  . 

. .b3, 21/42 

67. 

.11/7/41  . 

. .b9/20/4l 

80. 

.2/6/42  .. 

. .bl/IO/42 

66. 

. 12/12/41 

.blO/25/41 

.a4  18/42 
.b5  30  42 
. .a6  6  42 


70.  .6/26,,'42 
86. .6  12/42 


. .ao  9  42 
.a2/I4/42 
al2/27/4l 

. .b5/9/42 
.  .bo  9, '42 


.b5  9  42 
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. .a5  30  42 
'bi2/i3/4i 


REPUBLIC 


Current  1940-41 
28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes. 
24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes.... 


61  . 

.9/5/41 

b9/6/4l 

58. 

.7/24/41  . 

...b8/2/4i 

65. 

.8/27/41 

. .b9/l3/4l 

78. 

. 10/15/41 

.bl0/l8/4l 

56. 

.7/10/41  . 

..b7/l9/4l 

88. 

.8/20,'41  . 

. .b8/I6/4l 

57. 

.7/31  '41  . 

. . .b8/9/4l 

65. 

.7/1541  . 

. . .b8/2/4l 

64. 

.8/25/41  . 

. .68/30/41 

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers   

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna 

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle.. 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette 

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette 

Current  1941-42 

118  Affairs  of  Jimmy  Valentine{D). Dennis  O'Keefe-Ruth  Terry   72.. 3/25/42 

171  Apache   Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick   56. .9/12/41 

174  Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick   56..  1/6/42 

164  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers   57. 

145  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette   66. 

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick   56. 

Ill  Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massen...  70. 

121  Gangs  of  the  City  (D)  Philip  Terry-Wendy  Barrie   66. 

(Former  title  "Public  Enemies") 

162  Gauchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele   56..  10/24/41 

117  Girl    From   Alaska   (D)F  Ray  Middleton-Jean   Parker   75.. 4/16/42 

144  Heart  of  the  Rio  Grande(W)  F.Gene  Autry-Smiley  Burnette   68.  .3/11/42 

146  Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie   67.. 4/20/42 

108  Hurricane  Smith   (D)F  Ray  Middleton-Jane  Wyatt   69. .7/20/41 

103  In  Old   California   (D)  John  Wayne-Binnie  Barnes  5  31 '42 

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  56. .  10'I7,'4I 

176  Jesse  James,  Jr.   (W)F  Don  "Red"  Barry-Lynn  Merrick   55 

101  Lady  for  a  Night  (D)  Joan   Blondell-John  Wayne   87 

153  Man  From  Cheyenne  (W)F....Roy  Rogers-George  "Gabby"  Hayes.  60 

110  Mercy  Island  (D)A  Ray  M iddleton-Gloria  Dickson   72 

173  Missouri   Outlaw   (W)F  Don  "Red"  Barry-Lynn  Merrick   58 


1/30, '42 
I  /22  '42 
9/29/41 
11/10/41 

10  30;  41 


3  25  42 
1/5/42  . 
1/16/42 
10/10/41 
11/25/41 


Moonlight  Masquerade  (CD)... Jane  Frazee-Betty  Keane  6  3 '42 

107  Mountain  Moonlight  (C)F  Weaver  Bros.  &.  Elviry   68.. 7/12/41  . 

112  Mr.  District  Attorney  in 

the  Carter  Case  James   Ellison- Virginia   Gilmore   68..  12/18/41 

161  Outlaws  of  Cherokee  Trail  (W)  F  .Three  Mesquiteers    56.  .9/10/41  . 

122  Pardon  My  Stripes  (OF  Bill  Henry-Sheila  Ryan   64..  I  26/42  . 

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker   76..8'29/4l  . 

165  Raiders  of  the  Range  (W)F...Bob  Steele-Toni  Tyler   54..3/18'42  . 

152  Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne   63. .12/12/41 

134  Remember  Pearl 

Harbor  (Spy-D)   Donald  Barry-Fay  McKenzie   73.. 5  18  42  . 

156  Romance  on  the  Range  (W)....Roy  Rogers-George  "Gabby"  Hayes.  63.  .5  18  42  . 

109  Sailors  on  Leave  (OA  William  Lundigan-Shirley  Ross   71..9/30,'4I  . 

116  Shepherd  of  the  Ozarks  (C)F.. Weaver  Bros.  &  Elviry   70.. 3/26 '42  . 

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette   64..  11/12/41 


123  S  O. S.  Coast  Guard   (D)F  Ralph  Byrd-Bela  Lugosi   69..4  in  42 

154  South  of  Santa  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes...  55. .2/17/42 

175  Stagecoach  Express  (W)F  Don  "Red"  Barry-Lynn  Merrick         57..3  6  42  . 

147  Stardust  on  the  Sage  (WM)...Gene  Autry-Smiley  Burnette   65.. 5  25  42 

119  Suicide  Squadron   (D)A  Anton  Walbrcok-Sally  Gray   83.. 4  20  42 

155  Sunset  on  the  Desert  (W)F...Roy  Rogers-George  "Gabby"  Hayes.  63.. 4/1 '42 

114  Tragedy  at  Midnight(My-C) A.John  Howard-Margaret  Lindsay   68.. 2/2/42  . 

113  Tuxedo  Junction   (OF  Weaver  Bros.  &.  Elviry   71..  12/4/41 

163  West  of  Cimarron   (W)  Three  Mesquiteers    55..  12/15/41 

166  Westward  Ho!  (W)  Three  Mesquiteers   56.. 4  24  42 

115  Yokel  Boy  (OF  Joan  Davis-Albert  Dekker  69.. 3/13/42 

124  Yukon  Patrol  (D)  Allen   Lane-Lita  Conway   66  .4  30  42  . 

Coming 

177  Cyclone  Kid  (W)  Don  Barry-Johnny  James  

Flying  Tigers  (D)  John  Wavne-Jchn  Carroll  

Hi  Neighbor   Lulu  Belle  &.  Scotty-Vera  Vague  

Ice-Caoades  Revue   Ice-Capades  Troupe   

Lazy  Bones  (Spy)  ludy  Capova-Joe  E.  Brown  

167  Phantom  Plainsmen   Three  Mesquiteers   

Sons  of  the  Pioneers  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes  


..b3/28/42 
.  .b9/27/4l 
.  .bl/IO/42 
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.  .bl  I  1,  41 

.blO/25/41 
. .b4  25  42 
. .b3/14/42 
...b5'2/42 
..b7/l9/4l 
. . .35/2/42 
.blO/l8/4l 
. . .b4/4/42 
...bl/3/42 
..bl/17/42 
-blO/l 1/41 
.bl 1/22/41 
. . .a5  9  42 
..b7/ 19/41 

.bl2/27/4l 
..b9/20/4l 
..bl/31/42 
. ..b9/6/4l 
...b4/4/42 
.bl2/l3/4l 

. .b5/l6,42 
. .b5 '30/42 
. .blO/4/41 
. . b4/ 1 1 /42 
.-bll/l5/4l 
. ..b3/7/42 
..b4  18/42 
. .b2/2l/42 
. .b3/2l/42 
.  .b5  30  '42 
. .b4  18/42 
. . .b4/4/42 
..bl/31/42 
. .bl2/6/4l 
.bl2/20/4l 
..  .b5  2'42 
. .b3/2l/42 
. .  .b5  9  42 

..  ao  9  42 
. .a5  30  42 


. .a6  6  42 
.a5  30  42 
. .a6  6/42 


20TH  CENT.-FOX 


Current  1940-41 

148  Accent  on  Love  (OF  Geo.   Montgomery-Osa  Massen  61. .7/11/41 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis  73.. 7/18/41 

146  Man  Hunt  (Spy)  F  Walter  Pidgeon-Joan  Bennett  100.. 6  20 '41 

147  Moon  Over  Miami  (MOF  Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41 

143  Very  Young  Lady  (CD)F  Jane  Withers-Nancy   Kelly  79.. 6 '27/41 


.b6/28/4l 
.b6/28/4l 
.be/ 1 4/4 1 
.b6/2l/4l 
.  .hS/.^/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  66 


SHOWMEN'S    TRADE  REVIEW 


June  6,  1942 


20TH  CENT.-FOX 

Block 
No. 

2  Belle  Starr  (Tech.)  (D)A  ... 

6  Blue,  White  and  Perfect  (D) 

5  Cadet  Girl  (CD)A  

8  Castle  in  the  Desert  (My)F.. 

1  Charley's  Aunt   (C)  F  

2  Charlie  Chan  in  Rio  (My)F.. 

5  Confirm  or  Deny  (D)A  

I  Dressed  to  Kill  (D)F  

7  Gentleman  at  Heart  

3  Great  Guns  (C)  F  

6  How  Green  Was  IVlyValley(D)F. 
II  It  Haiipened  in  Flatbush  (D).. 

4  I  Wake  Up  Screaming  (IVIy)F. 

( 

W-l  Last  of  the  Duanes  (W)F 
W-2  Lone  Star  Ranger  {W)F. 
10  Mad  Martindales  (CD)F. 

3  IVIan  at  Large  (Spy)F... 
10  Man  Who  Wouldn't  Die(My)F. 

5  MarrytheBoss'Daughter(CD)F 

4  Moon  Over  Her  Shoulder(C)A 

10  Moontide   (D)  A  

10  My  Gal  Sal  (M)  F  (Tech.) . . . 

8  Night  Before  the  Divorce(C)A 

8  On  the  Sunny  Side  (CD)F... 

5  Perfect  Snob  (CD)F  

I  Private  Nurse  (D)F  

9  Remarkable  Mr.  Kipps  (D)A.. 

7  Remember  the  Day  (D)  

W-l  Riders  of  the  Purple  Sago  (W)F 

7  Right  to  the  Heart  

9  Rings  on  Her  Fingers  (D)F.. 
5  Rise  and  Shine  (CM)F  

8  Roxie  Hart  (OA  

9  Secret  Agent  of  Japan  (Spy).. 
4  Small  Town  Deb  (CD)F.. 

8  Song  of  the  Islands  (M)F 
7  Son  of  Fury  (D)  

W-2  Sundown  Jim  (W)F  

I  Sun  Valley  Serenade  

4  Swamp  Water  (D)A  

9  To  the  Shores  of  Tripoli  (D)F. 
3  Week-end  in  Havana  (D)F... 
3  We  Go  Fast  (C)A  

10  Whispering  Ghosts  (CMy)A.. 
9  Who  Is  Hope  Schuyler?  (IV1y)A 

I  Wild  Geese  Calling  (D)F  

3  Yank  in  the  R.A.F.  (War)F.. 
7  YouHg  America  (D).... 


UNIVERSAL 


Current  1941-42  (Cont.) 


.   in/ii  Rel.  See 

Current  1941-42  Mins.  Date  Issue  of 

Gene  Tierney-Randolph  Scott  87.. 9/12/41  ...bB/23/41 

Lloyd  Nolan-Mary  Beth  Hughes         75..  1/6/42  ...bl2/20/4l 

Carole  Landis-Geo.   Montgomery  71. .11/28/41  .bll/l5/4l 

Sidney  Toler-Arleen  Whelan   62.. 2/27/42   b2/7/42 

Jack  Benny-Kay  Francis  81. .8/1/41  ....b7/26/4l 

Sidney  Toler-Mary  Beth  Hughes. ..  62.  .9/5/41   b8/23/4l 

Don  Ameche-Joan  Bennett  73..  12/12/41  .bll/l5/4l 

Lloyd  Nolan-Mary  Beth  Hughes  74.. 8/8/41   b7/26/4l 

Carole  Landis-Cesar  Romero   67..  1/16/42  ...bl/IO/42 

Laurel  and  Hardy-Sheila  Ryan  74. .10/10/41  ..b9/l3/4l 

Maureen  0' Hara- Walter  Pidgeon ...  1 18. .  12/26/41  ..bll/l/41 

Lloyd  Nolan-Carole  Landis   80.. 6/5/42   b5/30/42 

Betty  Grable-Victor  Mature  82..  11/14/41  .bl0/l8/4l 

Reviewed  as  "Hot  Spot") 

Geo.  Montgomery-Lynne  Roberts         58.. 9/26/41  ...b9/l3/4l 

John  Kimbrough-Sheila  Ryan   57.. 3/20/42  ...b3/l4/42 

Jane  Withers- Marjorie  Weaver   65.. 5/15/42  ...b4/l8/42 

Marjorie  Weaver-Richard   Derr  69. .10/3/41  ...b9/l3/4l 

Lloyd  Nolan-Mariorie  Weaver   65.. 5/1/42   b4/l8/42 

Brenda  Joyce-Bruce  Edwards   60. .11/28/41  .bll/l5/4l 

Lynn   Bari-John  Sutton   68..  10/24/41  .bl0/l8/4l 

J.  Gabin-I.  Lupino-C.  Rains   94.  .5/29/42  ...b4/l8/42 

Rita  Hayworth-Victor  Mature  103.. 5/8/42   b4/l8/42 

Lynn  Bari-Joseph  Allen.  Jr   67.. 3/6/42   b2/7/42 

Roddy  McDowall-Jane  Darwell   70.. 2/13/42   b2/7/42 

Lynn  Bari-Cornell  Wilde  61. .12/19/41  .bll/22/41 

Brenda  Joyce-Jane  Darwell   60.. 8/22/41  ...b7/26/4l 

Michael   Redgrave-Diana  Wynyard..  86. .3/27/42  ...b3/l4/42 

Claudette  Colbert-John   Payne   86..  1/1/42  ...bl2/20/4l 

George   Montgomery-Mary   Howard. .  56. .  10/10/41  ..b9/l3/4l 

Brenda  Joyce-Joseph  Allen,  Jr   72..  1/23/42  ...bl/IO/42 

Henry  Fonda-Gene  Tierney   86.  .3/20/42  ...b3/l4/42 

Linda  Darnell-Jack  Oakie  93. .11/21/41  .bll/22/41 

Ginger  Rogers-Adolphe  Menjou   74.. 2/20/42   b2/7/42 

Lynn  Bari-Preston  Foster   72.. 4/3/42   b3/l4/42 

Jane  Withers-Cobina  Wright,  Jr  73..  1 1/7/41  ..blO/25/41 

Jack  Oakie-Betty  Grable  (Tech.)...  75.. 3/13/42   b2/7/42 

Tyrone  Power-Frances  Farmer   98. .1/30/42  ...bl/IO/42 

J.   Kimbrough-A.  Whelan   53. .3/27/42  ...b3/l4/42 

Sonja  Henie-John  Payne-M.  Berle..  83.. 8/29/41   b8/2/4l 

Walter  Huston- Walter  Brennan  88..  11/14/41  .blO/25/41 

M.  O'Hara-J.  Sutton  (Tech.)   87.. 4/10/42  ...b3/l4/42 

Alice  Faye-John  Payne  (Tech.)         80.. 9/26/41  ...b9/l3/4l 

Alan  Curtis-Lynn  Bari  64. .9/19/41  ...b9/l3/4l 

Brenda  Joyce-Milton  Berle   75.  .5/22/42  ...b4/l8/42 

Mary  Howard-Robt.  Lowery   57.. 4/17/42  ...b3/l4/42 

Henry  Fonda-Joan  Bennett  77. .8/15/41  ...b7/26/4l 

Tyrone   Power-Betty  Grable  97. .10/17/41  ..b9/l3/4l 

Jane  Withers-William  Tracy   73.. 2/6/42   bl/IO/42 


Coming  1941-42 

11  Magnificent  Dope  (C)  D.  Ameche-H.  Fonda-Lynn  Bari  84. .6/12/42 

12  Outlaw,  The   Walter  Huston-Thos.  Mitchell  7/10/42 

1 1  Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  O'Hara  103.. 6/26/42 

12  This  Above  All  (D)  Tyrone  Power-Joan  Fontaine  109.  . 7/17/42 

Coming  1942-43 

A-Haunting  We  Will  Go  (C) ..  Laurel  &  Hardy-Sheila  Ryan  

Berlin  Correspondent   Virginia  Gilmore-Dana  Andrews  

Black  Swan  (Tech.)  Tyrone  Power-Maureen  O'Hara  

Careful,  Soft  Shoulders  Virginia  Bruce-James  Ellison  

Footlight  Serenade  (D)  Betty  Grable-Victor  Mature  

Girl  Trouble   Don   Ameche-Joan  Bennett  

Iceland    (C)   Sonja  Henie-John  Payne-Jack  Oakie  

Little  Tokio,    U.S. A  Brenda  Joyce-Preston  Foster  

Loves  of  Edgar  Allan  Poe  Linda  Darnell-John  Shepperd  

Man  in  the  Trunk  Lynne  Roberts-George  Holmes  

Orchestra  Wife   George  Montgomery- Ann  Rutherford  

Pied  Piper  (D)  Monty  Woolley-Roddy  McDowall  

II  Postman  Didn't  Ring  (CD) ....  Brenda  Joyce-Richard  Travis   68.  .7/3/42  . 

Tales  of  Manhattan  (D)  Fonda-Rogers-Boyer-Hayworth   8/7/42  . 

II  Thru  Different  Eyes  (MyD)  Mary  Howard-Donald  Woods  64  . 6/19/42 

Thunder  Birds  (D)  Gene  Tierney-Preston  Foster  

Twelve  Men  in  a  Box  Lloyd  Nolan-Marjorie  Weaver  


.b5/30/42 


. .b5/30/42 
, .b5/l6/42 


.34/25/42 


. .34/4/42 
! 35/23/42 


.35/2/42 


.35/16/42 
.35/30/42 
.b5/30/42 
.312/6/41 
.b5/30/42 
.  .34/4/42 


UNITED  ARTISTS 


Current 


About   Face   (C)F  William  Tracy-Joe  Sawyer  47. 

All  American  Co-Ed  (CM)  F .  .Frances  Langford-Johnny  Downs   48. 

Brooklyn  Orchid  (C)F  Marjorie   Woodworth-Wm.   Bendix..  50. 

Corsicsn  Brothers  (D)  Doug  F3irb3nks,  Jr.-Akim  T3miroff .  1 10. 

Dudes  Are  Pretty  People  (C) .  .M3rjorie  Woodworth-Jimmy  Rogers  

Fiest3   (Tech.)    (CD)  Armid3-Antonio  Moreno-Geo.  Givot.  45. 

Flying  With  Music  (CM)  M3rjorie  Woodsworth-George  Givot  

(Former  title  "Cobana") 

Friendly  Enemies  (C)  Charles  Winninger-Charlie  Ruggles  

Gentleman  After  D3rk  (D)A.. Brian  Donlevy-Miriam  Hopkins  74. 

Gold   Rush   (OF  Ch3rlie  Ch3plin    71. 

Hayfoot   (C)   William  Tracy-James  Gleason  48. 

International  L3dy  (Spy)A  llon3  Massey-George  Brent  100. 

Jungle  Book  (Tech.)  (FA)  F . .  .Sabu-Rosem3ry  DeCamp   108. 

Lydia  (D)F   Merle  Oberon-Alan   Marshall  104. 

Major  Barbara  (CD)A  Wendy  Hiller-Robert  Morley  112. 

Miss  Annie  Rooney  (D)F  Shirley  Temple-William  Gargsn  84. 

Miss  Polly  (C)F  Z3Su   Pitts-Slim  Summerville   45. 

Mister  V   (D)F  Leslie  How3rd-M3ry  Morris  100. 

Re3l  Glory   Gary  Cooper  9S. 

Shangh3i  Gesture  (D)  Gene  Tierney-Victor  Msture  104. 

Ships  With  Wings  John  Clements-Leslie  Banks  89. 

Sundown  (D)A   Gene  Tierney-Bruce  C3bot   92. 

To  Be  Or  Not  To  Be  (C)A  Carole  Lombard-Jack  Benny  98. 

Twin    Beds    (OA  George  Brent-Joan  Bennett  83. 

Coming 

Calaboose   Jimmy  Rogers-Noah  Beery,  Jr  

Devil  With  Hitler  (CD)  Bobby  Watson-Joe  Devlin  

McGuerins  From  Brooklyn  (C)  .Arlene  Judge- Willi3m  Bendix  

Moon  and  Sixpence  George  Sanders- Herbert  M3rshall  

Prairie  Chicken   Jimmy  Rogers-Noah  Beery,  Jr  

Taxi,  Mister   Wm.  Bendix-Gr3ce  Br3dley  


.4/17/42 

. 10/31/41 
.2/20/42  . 
.11/28/41 
.3/13/42  . 
. 12/19/41 
.5/22/42  . 

6/26/42  . 
.2/27/42  . 
.4/17/42  . 
.1/2/42  .. 
.9/19/41  . 
.4/3/42  .. 
.9/29/41  . 
.9/12/41  . 
5/29/42  . 
. I I/I4/4I 
.3/20/42  . 
,5/8/42  . 
.2/6/42  .. 
.5/15/42  . 
. 10/31/41 
.3/6 '42  .. 
.4/24/42 


.  .b4/ 18/42 
.bl0/l8/4l 
..bl/31/42 
.bl2/20/4l 
.312/20/41 
.bl2/20/4l 
...32/7/42 

.  .a3/l4/42 
. .b3/l4/42 
. ..h3/7/42 
...bl/3/42 
.bl0/l8/4l 
. .b3/28/42 
. .b8/23/4l 
. ..b5/3/4l 
.b5/30/42 
. .bll/l/41 
. .b2/l4/42 
. . .  Reissue 
.bl2/27/4l 
. .b5/23/42 
.bl0/l8/4l 
. .b2/2l/42 
..b4/ 18/42 


.35/9/42 
.36/6/42 


UNIVERSAL 


Current  1940-41 

5039  Cr3cked  Nuts  (C)  L'n3    Merkel-Stu3rt    Erwin   65  . 8/1/41  . 

5038  Hello  Sucker  (F)A  Hugh  Herbert-Peggy  Moran   60. .7/11/41 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers...  86.. 8/8/41  . 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56.. 7/18/41 

5044  This  Woman  Is  Mine  (PD)A.  .Franchot  Tone-Walter  Brennan   92.. 8/22/41 

Current  1941-42 

Jane  Frazee-Robert  Paige   65.. 5/22/42 

Chas.  Boyer-Marg3ret  Sull3van  89,.  10/31/41 

Johnny  Mack  Brown   57..  11/14/41 

Crawford-Hcrbert-Devine   73.. 9/5/41  . 

William  Gargan-lrene  Hervey   64.. 2/6/42  . 

George  Raft-Brod  Crawford   89.. 5/8/42  . 

Charles  Bickford-Evelyn  Ankers  59..  10/17/41 

Brod  Crawford-Virginia  Bruce   76.  .3/20/42 

H.    Herbert-A.   Gwynne   60..  1/2/42  . 

Don  Terry-Leo  Csrrillo  60.. 5/15/42 

Johnny  Mack  Brown-Nell  O'Day  57.. 4/17/42 

Former  title  "Vigilantes") 
Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60. 

Irene  Hervey- Kent  Taylor  60. 

Sir  C.  Hardwicke-L.  Chaney,  Jr  67. 

Margaret  Lockwood    69. 

Olsen  and  Johnson-M3rth3  R3ye  84. 

Deanna  Durbin-Charles  Lsughton. . .  90. 

Anne  Gwynne-N3t  Pendleton  62. 

H3rriet  Hilliard-Ken  Murray  65. 

Abbott  &  Costello-Carol  Bruce  80. 

Dick  Foran-Leo  C3rrillo  60. 


6024 
8007 
6063 
6013 
6031 

6035 
S0I8 
S037 

6054 
6065 

6028 
6027 
6012 
6045 
6046 
6005 
6032 
6026 
6001 
6051 


Almost  Married  (CM)F  

Appointment  for  Love  (D)... 

Arizona  Cyclone  (W)F  

Badlands  of  Dakot3  (W)F... 

Bombay  Clipper  (D)F  

Broadway  (G)   

Burma  Convoy  (A)A  

Butch  Minds  the  Baby  (C)A.. 

Don't  Get  Personal  (C)  

Escape  From  Hong  Kong  (Spy) 
Fighting  Bill  Fargo  (W)  


.b7/26/4l 
. .b7/5/4l 
. .b8/2/4l 
.b8/l6/4l 
.b8/23/4l 


. .b3/ 14/42 
.blO/25/41 
. .b3/l4/42 
. .b8/30/4l 
. .bl/17/42 
. . .h5/9/42 
..blO/4/41 
. .b3/28/42 
.. .bl/3/42 
. .b5/l6/42 
..a9/l3/4l 


See 
Issue  of 
..bl/IO/42 
. .b9/20/4l 
.blO/l 1/41 
,.bl2/l3/4l 
. .b4/l8/42 
..blO/4/41 
.blO/ll/41 
.4/3/42   b4/4/42 


Rel. 

Mins.  Date 

6042  Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd   60. .2/27/42 

6061  Man  From  Montans  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61. .9/5/41  . 

6062  M3sked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  58..  11/21/41 

6029  Melody   Lsne   (CM)F  Baby  Sandy-The  Merry  M3cs  60. .12/19/41 

6034  Mississippi    G3mbler   (My)F..Kent  Taylor-Frances  Langford   60. .4/17/42 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   62. .10/3/41 

6025  Moonlight  in  Hawaii  (CM)  F .  .Johnny  Downs-Jane  Frazee  60.  .11/21/41 

6022  Mystery  of  Marie  Roget(H  My)  A. Patric  Knowles-Maria  Montez  61. 

6016  Never  Give  a  Sucker  an 

Even  Bre3k  (CM)F  W.  C.    Fields-Glori3  Je3n  71. .10/10/41  .blO/ll/41 

6023  North  to  the  Klondike  (A)F..Brod  Crawford-Lon  Chaney,  Jr   58. .1/23/42  ...bl/24/42 

6014  Paris  Calling   (D)A  Elisabeth  Bergner-R3ndolph  Scott..  93..  1/16/42  ...bl2/6/4l 

6044  Quiet  Wedding   Margaret  Lockwood    63. .11/21/41  ...bl/3/42 

6002  Ride  'Em  Cowboy  (CIVI)F  Abbott  &.  Costello- Dick  Foran   86.  .2/20/42  ...b2/l4/42 

6052  Road  Agent  (D)A  Leo  Carrillo-Andy  Devine-D.  Foran.  60.. 2/6/42   bl2/6/4l 

6047  Saboteur     (Spy)  F   Robert  Cummings-Priscilla  Lane  108.  .4/24/42  ...b4/25/42 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel.  62. .12/5/41  ...bl2/6/4l 

6030  Sing  Another  Chorus  (MC)  F .  .Johnny  Downs-Jane  Frazee  64.  .9/19/41  ...b9/l3/41 

6020  South  of  Tahiti   (0)F  Brian  Donlevy-Maria  Montez  75. .10/17/41  .blO/25/41 

6048  Spoilers  (D)F   M3rlene  Dietrich-Randolph  Scott...  87. .4/10/42  ...b4/l8/42 

6064  Stage  Coach  Buck3roo  (W)F..J.  Mack  Brown-Fuzzy  Knight   58.  .2/13/42  .  .  .b3/28/42 

6036  Strange  Case  of  Dr.  Rx(My)A. Lionel   Atwill-Patric   Knowles   65.. 4/17/42   b4/4/42 

6033  Swing  It,  Soldier  (M)  Fr3nces  Langford-Ken  Murray  66..  1 1/7/41  ...bll/l/41 

6019  Tough  as  They  Come  Dcsd  End  Kids-Paul  Kelly  6/5/42   al/IO/42 

6039  Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert   61. .1/30/42  ...bl/17/42 

6004  Unfinished  Business  (CD)A.  ..Irene  Dunne-Robt.  Montgomery  94. 9/12/41  ...b8/30/4l 

6053  Lnseen  Enemy  (Spy)A  Leo  Carrillo-Andy  Devine   60.. 4/10/42   b4/4/42 

6017  Wh3t's  Cookin'  (M)F  Andrews  Sisters-Gloris  Jean   65.  .2/20/42  ...b2/2l/42 

6015  Wolf   Man   (H)A  C.  Rains-D.  Foran-L.  Chaney,  Jr...  70..  12/12/41  .bl2/l3/4l 

6041  You're  Telling  Me  (C)  F  Hugh  Herbert- Robert  Paige   61.  .5/1/42   b5/30/42 

Coming 

Boss  of  Hangtown  Mesa  Johnny  Mack  Brown-Fuzzy  Knight  

Danger  in  the  Pacific  Leo  Carrillo-Andy  Devine  7/10/42  ...a5/l6/42 

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  31/10/42 

E3gle  Squ3dron  (D)  Disna  Barrymore- Robert  St3ck  a2/28/42 

Lady  in  a  Jam  (C)  Irene  Dunne-Patric  Knowles  6/19/42  ...32/14/42 

Pardon  My  Sarong  (C)  Abbott  3nd  Costello  a5/l6/42 

Strictly  in  the  Groove  Leon  Errol-M3ry  Healy  a5/2/42 

6043  There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown   60.  .6/26/42  ...alO/4/41 

(Former  title  "M3n  or  Mouse") 
Top  Sergeant  (G)  Don  Terry-Leo  Carrillo  6/12/42   34/4/42 

Coming  1942-43 

Deep  in  the  He3rt  of  Texss. .  Robert  St3ck-Brod   Crawford  7/3/42   

Destination    Unknown    (Spy)..  Irene    Hervey-William    G3rg3n  35/23/42 

Eyes  of  the  Underworld  Rich3rd  Dix-Wendy  B3rrie  35/2/42 

Give  Out,  Sisters  Andrews  Sisters-Grace  McDonald  

Great  Impersonation  (D)  Ralph  Bellamy-Evelyn  Ankers  35/30/42 

H3lfW3y  to  Shanghai  (Spy) ..  .Irene  Hervey-Kent  Taylor  33/28/42 

Invisible  Agent   Lions  M3ssey-Jon  Hall  

Love  and  Kisses,  Caroline(CD)  .Robert  Cummings-Diana  Barrymore  36/6/42 

Madame  Spy  (Spy)  Constance  Bennett-Don  Porter  36/6/42 

Mummy's  Tomb   Lon  Ch3ney,  Jr.-Elyse  Knox  

Priv3te  Buckaroo  (CM)  Joe   E.   Lewis-Andrews  Sisters  6/12/42  ...35/23/42 

Sherlock  Holmes  Fights  Bsck.. Basil  Rathbone-Nigel  Bruce  

Sherlock  Holmes  Saves  London. Basil  Rathbone-Nigel  Bruce  

6066  Silver  Bullet   Johnny  Mack  Brown-Fuzzy  Knight  6/12/42   

Texas  Cowboy   Johnny  Mack  Brown-Tex  Ritter  

Timber  (D)   Leo  Carrillo-Andy  Devine  36/6/42 

Who   Done   It?   (C)  Abbott  &  Costello- Willi3m  Gargan  


V\/ARNER  BROS. 


Current  1940-41 


557  Bad  Men  of  Missouri  (D)A. .  .Dennis  Morgan-Wayne  Morris  74. 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor   50. 

533  Dive  Bomber  (Tech.)  (D)F..  Errol  Flynn-Fred  MacMurray  132. 

565  Highway  West   (G)A  Brenda   Marshsll-Olympe   Br3dna...  63. 

517  Kisses  for  Breskfast  (F)A  Dennis  Morgan-Jane  Wyatt  82. 

505  Manpower  (D)A   Msrlene  Dietrich-George  Raft  105. 

574  Three  Sons  O'Guns  (CD) A  Wayne  Morris- Arthur  Kennedy  65. 

Current  1941-42 

116  All  Through  the  Night  (D)F . .Humphrey  Bogart-Judith  Anderson. .  107. 

124  Always  in  My  Heart  (D)F  Kay  Francis-Walter  Huston  92. 

no  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88. 

111  Body  Disappears  (C)  F  Jeffrey  Lynn-Jane  Wym3n  71. 

123  Bullet  Sc3rs  (G)A  Regis  Toomey-Adele  Longmire   59. 

122  Captain  of  the  Clouds  (D)F...J.  Cagney- Dennis  Morgan  (Tech.) ..  1 13. 
121  Dangerously  They  Live  (Spy)  John  Garfield-R3ymond  Msssey  78. 

106  lntern3tion3l  Squadron  (D)F.. James  Stephenson-Ronald  Reagan...  87. 

132  In  This  Our  Life  (D)  Bette  Davis-George  Brent   97. 

ISO  I  W3S  Framed  (D)F  Michael  Ames-Regis  Toomcy   61. 

133  Juke  Girl  (D)  F  Ann    Sheridan-Ronald    Reagan   90. 

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127. 

134  Lady  Gangster  (D)F  Faye  Emerson-Jake  Bishop   62. 

131  Larceny,   Inc.   (GC)F  Edward  G.  Robinson-Jane  Wyman..  93. 

105  L3w  of  the  Tropics  (D)F  Constsnce  Bennett-Jeffrey  Lynn   76. 

126  Male  Animal  (OA  0livi3  de  Havilland- Henry  Fonda. .101. 

107  Maltese  Falcon  (My)A  M3ry  Astor-Humphrey  Bog3rt  100. 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  112. 

125  Murder  in  the  Big  House(D)  F  .F3ye   Emerson-Van  Johnson   59. 

103  Navy  Blues  (C)F  A.  Sheridan-J.  Oakie-M.  Raye  108. 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Re3g3n-J3mes  Gle3son   63. 

108  One  Foot  in  Heaven  (B)F  Fredric  M3rch-M3rtha  Scott  108. 

IIS  Prime  Minister  (B)F  John   Gielgud-Di3n3  Wynyard  94. 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134. 

102  Smiling  Ghost  (HC)A  Wayne  Morris-Brenda  M3rsh3ll  71. 

119  Sons  of  the  Se3  (D)F  Mich3el    Redgr3ve-V3lerie   Hobson..  91. 

112  Steel  Against  the  Sky  (D)  F . .  .Rich3rd  Whorf-Lloyd  Nolan  68. 

109  T3rget  for  Tonight  (DocD)F..Roy3l  Air  Force   48. 

114  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  H3vill3nd  140. 

129  This  W3S  P3ris  (D)F  Ann  Dvorsk-Ben  Lyon   77. 

118  Wild  Bill  Hickok  Rides  (A) . .Const3nce  Bennett-Bruce  C3bot  83. 

113  You're  in  the  Army  Now  (C)F. Jimmy  Dur3nte-Phil  Silvers  79. 

Coming 

Across  the  Pacific  (Spy)  Humphrey  Bogart-Mary  Astor  

Arsenic  and  Old  Lace  C3ry  Gr3nt-Priscill3  Lane  

135  Big  Shot  (G)  H.  Bogart-lrene  Manning  82. 

Casa  Blanca   Humphrey  Bogart-lngrid  Bergm3n  

Const3nt    Nymph    (D)  Ch3rles  Boyer-Joan  Fontaine  

Desperate   Journey   (D)  Errol   Flynn-Ronald  Reag3n  

Escape  From  Crime  R.  Travis-Ann  Cochran  

Gay  Sisters  (D)  Barbara  Stanwyck-George  Brent  

Gentleman  Jim   Errol  Flynn-Alexis  Smith  

George  Washington  Slept  Here. Jack  Benny-Ann  Sheridan  

Hard    Way  Ida  Lupino-Joan  Leslie  

Now,  Voyager   Bette  Davis-Paul  Henried  

Wings  for  the  Eagle  Ann  Sheridan-Ronald  Reag3n  

(Former  title  "Shadow  of  Their  Wings") 
You  Can't  Escape  Forever  George  Brent- Brends  Msrshall  

Coming  1942-43 

Yankee  Doodle  Dandy  (B)  James  Cagney-Joan  Leslie  


.7/26/41  . 
.7/19/41  . 
.8/30/41  . 
.8/23/41  . 
.7/5/41  .. 
.8/9/41  .. 
.8/2/41  .. 

.1/10/42  . 
.3/14/42  . 
. 11/15/41 
.12/6/41  . 
.3/7/42  .. 
.2/21/42  . 
.2/14/42  . 
. lO/l 1/41 
.5/16/42  . 
.4/25/42  . 
.5/30/42  . 
.4/18/42  . 
.6/6/42  . 
.5/2/42  .. 
.10/4/41  . 
.4/4/42  . . 
. 10/18/41 
.1/24/42  . 
.4/11/42  . 
.9/13/41  . 

.9/27/41  . 
.11/1/41  . 

!  7/4/42   '. ' 
.9/6/41  .. 
.2/7/42   .  , 
.12/13/41 
.11/8/41  . 

.1/1/42  .. 
.3/21/42  . 
.1/31/42  . 
.12/25/41 


. .b7/l9/4l 
. .h7/l9/4l 
. .h8/l6/4l 
. .h7/26/4l 
. ..b7/5/4l 
. .b7/l2/4l 
. .b7/l9/4l 

. .bl2/S/4l 
. ..b3/7/42 
..bll/l/41 
. .b 12/6/41 
. ..b3/7/42 
. .bl/24/4I 
.bl2/27/4l 
. .b8/l6/4l 
. .h4/l 1/42 
..b4/ll/4J 
. .b4/l 1/42 
bl2/27/4l 
..b4/ll/42 
. . .b3/7/42 
. ..b9/6y4l 
. ..b3/7/4I 
. .blO/4/41 
.b 12/27/41 
. .b4/ll/42 
. .b8/l6/4l 


. . .b9/8/4l 
..blO/4/41 
..b9/l3/4l 
. .b7/l2/4l 
. .b8/16/4l 
.bl2/27/4l 
..bl2/6/4l 
.bl0/l8/4l 

.bll/22/41 
. ..b3/7/42 
.bl2/27/4l 
. .hl2/6/4l 


,6/13/42 


.35/30/42 
. .31/3/42 
.33/28/42 


.34/25/42 
.33/28/42 


.32/14/42 


.32/21/42 


MISCELLANEOUS 


Eternal  Gift  (Rel.)  Catholic  Mass   100. 

40.000  Horsemen  (W3r)A  Gr3nt  Taylor-Betty  Bryant   85. 

Frightened  L3dy  (My)A  M3rius  Goring-Helen  Haye   75. 

Guerilla  Brigade  (D)A  Russian  C3st    84. 

Mystery  of  Room  13  (My)F...Gibb  McL3ughlin-Sara  Seeg3r   68. 

No  Gre3ter  Sin  (D)A  Leon  Ames-Luan3  W3lters   85. 

Professor  Creeps  (O  M3nton  Moreland    63. 


Lament 

Goodwill 

Hoffberg 

Luminar 

Alliance 


. .  Not  Rev. 
. ..b8/2/4l 
.bll/l5/4l 
. .b4/l8/42 
.b8/30/4l 


University  .b6/2l/4l 
Dixie  Nat.  b2/28/42 


Flying  Cadets  (D)F  

'Frisco   Lil  (D)A  

Ghost  of  Frankenstein(H)  A. . 

Girl  Must  Live  (OA  

Hellzapopnin   

It  Stsrted  With  Eve  (CD)F. . 

J3il  House  Blues  (OA  

Juke  Box  Jenny  (M)F  

Keep  'Em  Flying  (OF  

Kid  From  K3nsas  (A)F..  . 


10/24/41 
3/6/42  .. 
3/13/42  . 
9/19/41  . 
12/26/41 
9/26/41  . 
1/9/42  .. 
3/27/42  , 
11/28/41 
,9/19/41  . 


.bl0/l8/4l 
. .b2/28/42 
. . .b3/7/42 
.blO/l 1/41 
.bl2/20/4l 
. .blO/4/41 
. .bl/17/42 
. .b3/28/42 
.bl 1/22/41 
. .b9/20/4l 


Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
{A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope; — h — Box  Office  Slant. 

ALV^AYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


June  6.  1942 


S  H  O  A\'  .AI  E  X  '  S    TRADE  REVIEW 


Page  67 


COLUMBIA  1940-41 

Comment  Running 
Time 

ALL  STAR  COMEDIES  (18) 

1432  Blacl<  Eyes  and  Blues  Fair    IB'/z. 

2425  Blondes  and  Blunders  Silly    16 

2424  Bundle  of   Bliss   17 

2423  Cold  Turkey    18 

2436  Frencii  Fried  Patootie   18 

2428  Fresh  As  a  Freshman  Fair    16 

2431  Glove  Affair    l6'/2. 

2426  His  Ex  Marks  the  Spot.. Funny    18  . 

2438  Host  to  a  Ghost  Fair    17  . 

2437  Love  at  First  Fright   18  . 

2421  Pleased  to  Mitt  You   18  . 

2434  Ready,  Willing  But 

Unable    IG'/a. 

2433  Ring  and  the  Belle  Fair    17  . 

2429  So  You  Won't  Squawk   16  . 

2422  Spook  Speaks   Fairly    Amusing  IB  . 

2427  Watchman  Takes  a  Wife. Fairly   Amusing  16  . 

2435  Yankee  Doodle  Andy   16  . 

2430  Yumpin'  Yiminy    16 


CINESCOPES  (10) 


2978  Capital  Sidelights   Poor    10 

2975  Feathers   Very  Good    9 

2979  Fighter  Pilot  Timely    11 

2972  Floating  Elephants  Timely  and  Good  8 

2971  Hobby  Lobby   Excellent    12 

2976  Movie  Magic   Fascinating    ...  9 

2973  Nice  Work,  If  You  Can 

Do  It   Fair    10 

2977  This  Is  England  Timely    10 

2974  Unusual  Crafts   Interesting    9 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7 


Reviewed 
Issue  Of 


4/19/41 
11/30/40 
Not  Rev. 
10/12/40 
Not  Rev. 

4/  5/41 
Not  Rev. 

I/I  1/41 

8/  9/41 
Not  Rev. 
Not  Rev. 

Not  Rev. 

5/24/41 
Not  Rev. 
10/12/40 

1/25/41 
Not  Rev. 
Not  Rev. 


.  5/24/41 
.  3/  1/41 
.  6/28/41 
. 10/12/40 
.  9/21/40 
.  3/29/41 

.11/23/40 
.  4/  5/41 
.  1/25/41 


.Fair 

.Amusing    7 

  7 


2510  Cuckoo  I.  Q., 

2505  Helping  Paw 

2508  Land  of  Fun. 

2503  Mad   Hatter    7  . 

2502  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    71/2. 

2509  Tom  Thumb's  Brother  Cute    7  . 

2506  Way  of  All  Pests   7  . 

2504  Wise  Owl   Fairly  Good  ...  7  . 


COLUMBIA  TOURS  (10) 


2556 
2560 
2557 

2551 
2554 

2553 
2559 

2552 
2555 
2558 


10 


Beautiful  British  Columbia  

Beautiful  Ontario   

From  Singapore  to 

Hongkong   Timely  ... 

Historic  Virginia    II 

Islands  of  the  West 

Indies   Satisfactory 

Old  and  New  Arizona  

San  Francisco — 

Metropolis  of  the  West. Average  ... 

Savoy  in  the  Alps  Poor  Timing 

Sojourn  in  Havana  Interesting 

Western  Wonderland   Excellent  .. 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2654  Gay  Tunes    10 

2651  Jolly  Tunes    9 

2653  Melodies  That  Linger   10 

2657  Peppy  Songs    10 

2658  "Perfidia"  Baker    10 

2652  Popular  Love  Songs  Depends    9 

2656  Songs  With   Harmony   10 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6 

2751  Farmer  Tom  Thumb  Good    6 

2756  Kitty  Gets  the  Bird  Good    7 

2755  It  Happened  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor    6 

2753  Paunch  and  Judy  Average    6 

2758  Playing  the  Pied  Piper.. Poor    6 

2754  Streamlined   Donkey   Cute    6 

HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade   9'/j  . .  Not  Rev. 

2805  So  You  Think  You  Know 

Music   Good    10    ..  4/19/41 

2601  Take  It  Or  Leave  It  (I).. Funny    M'/j. .  1 1/30/40 

2602  Take  It  Or  Leave  It  (2) .  .Entertaining  ...  II  ..2/1/41 

2603  Take  It  Or  Leave  It  (3)   II    ..Not  Rev. 

2606  Take  It  Or  Leave  It  (4)..Verv  Good    II    ..  5/31/41 

WFW  YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting   ....  10 

2951  Magic  City   Well  Done    10 


Not  Rev. 
.  8/  9/41 
.  2/  1/41 
.Not  Rev. 

Not  Rev. 
,  Not  Rev. 
.10/12/40 
.  6/28/41 

Not  Rev. 
.11/30/40 


.Not  Rev. 
.Not  Rev. 

.  3/15/41 
.Not  Rev. 

.  1 1/23/40 
.Not  Rev. 

.  4/19/41 
.11/23/40 
.11/30/40 
.  3/29/41 


,  3/15/41 

Not  Rev. 

Not  Rev. 

Not  Rev. 
.Not  Rev. 

Not  Rev. 
. 1 1/23/40 

Not  Rev. 


.  8/  9/41 
.  6/28/41 
.  6/28/41 
.Not  Rev. 
.11/23/40 
.  1/25/41 
.  8/30/41 
.  3/22/41 


4/26/41 
1/25/41 


PHANTASIES  CARTOONS  (8) 

2707  Crystal   Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 

SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken   Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken  Murray)      10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)   Fair    10 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

2406  Dutiful  But  Dumb   l6'/2 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Heil  Again  Satiric  Slapstick  18 

2402  No  Census.  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 


Not  Rev. 
,  Not  Rev. 

Not  Rev. 
.  9/13/41 
.  10/12/40 

Not  Rev. 
.Not  Rev. 


1 1/30/40 
11/23/40 
Not  Rev. 
Not  Rev. 
2/  1/41 
3/22/41 
Not  Rev. 
Not  Rev. 
,  8/30/41 


.  5/24 '4 1 
Not  Rev. 
.  1 1/30/40 
Not  Rev. 
,  8/31/40 
.  6/28/41 
.Not  Rev. 
.  3/22/41 


COLUMBIA  1940-41  (Cont.) 

Comment  Running 
Time 

WASHINGTON  PARADE  (6) 


2901  The  Mint   

2904  The  Spirit  of  1941  Fair  ... 

2902  U.  S.  Military  Academy  

2903  U.  S.  Naval  Academy  Splendid 


Reviewed 
Issue  Of 


.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


WORLD  OF  SPORTS  (12) 


2803 

All  the  Giant 

Killer 

Very 

Good  ... 

9 

.  .  1/25/41 

2808 

Aquaplay  .... 

Very 

Good  ... 

9 

. .  6/28/41 

2807 

Diving  Thrills 

Very 

Good  ... 

9 

..  5/31/41 

2802 

Hunting  Wild 

Deer. . . 

9 

..11/30/40 

2804 

Ice  Capers 

Very 

Good  ... 

10 

. .  3/  8/41 

2806 

Jungle  Archer 

Good  ... 

1 1 

. .  4/26/41 

2801 

Master  of  Cue 

..Billiard  Fans. 

10 

. . 10/12/40 

2805 

Splits,  Spares  and  StrikesFor 

Bowlers. . . 

10 

. .  3/  8/41 

1941-42 


ALL-STAR  COMEDIES  (18) 


3424 
3423 
3432 
3422 
3433 
3425 
3421 
3435 
3429 
3426 
3427 
3428 
3434 
3431 
3430 


Blitzkiss   

General  Nuisance   

Groom    and  Bored  

Half  Shot  at  Sunrise  Slapstick 

How  Spry  I  Am  Good   

Lovable  Trouble   

Love  In  Gloom  Good  . . . . 

Olaf  Laughs  Last  

Sappy  Birthday   

She's  Oil  Mine  Slapstick 

Sweet  Spirits  of  Nighter.Poor  .... 

Three  Blonde  Mice  Silly  .... 

Tire  Ma.n.  Spare  My  Tires  

What  Makes  Lizzy  Dizzy7Fair  .... 
Yoo  Hoo  General  Good 

CINESCOPES  (8) 


.Not  Rev. 

18  . 

.Not  Rev. 

16  . 

.Not  Rev. 

16  . 

. ID'  4/41 

18  . 

.  5    9  42 

18  . 

.Not  Rev. 

21  . 

.  8/  9/41 

.  16'i 

.Not  Rev. 

18  . 

.Not  Rev. 

18  . 

.  12/13/41 

18  . 

.  1/24/42 

16  . 

.  2/  7/42 

18 

.Not  Rev. 

17 

.  4/  4/42 

18  . 

.  3/28/42 

3971  Exploring  Space   Interesting    9 

3972  From  Nuts  to  Soup  Poor    9 

3975  Strange  Facts   Interesting    9 

3974  Women  in  Photography. .  .For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR  RHAPSODIES  (16)  (Tech.) 

3507  Cinderella  Goes  to  a  Party   8 

3506  Concerto  in  B-Flat 

Minor   Good    7  . 

3502  Fox  and  the  Grapes  Very  Good    7 

3504  Hollywood  Detour   Excellent    7 

3503  Red  Riding  Hood  Rides 

Again   Clever    7 

3505  Wacky  Wigwams    7 

3501  Who's  Zoo  in  Hollywood   7 

3508  Woodman  Spare  That  Tree   7 

COMMUNITY  SING  (10) 

3653  College  Songs    lO'/z. 

3657  Crooning  Melodies    10  . 

3652  Current  Hits   As  Usual    9  . 

3659  Deep  in  the  Heart  of 

Texas   Good    10  . 

3656  Good  Fellowship  Songs   10  . 

3658  Good  Time  Songs   10  . 

3655  Hits  of  the  Day   9 

3651  Patriotic  Songs   Patriotic    9  . 

3654  Popular  Songs    10  . 

3660  Walk  Without  U  Baby   10  . 

FABLES  CARTOONS  (8) 

3755  Bulldog  and  the  Baby   7  . 

3751  Great  Cheese  Mystery   7 

3752  Tangled  Angler  Poor    7  . 

3753  Under  the  Shedding 

Chestnut  Tree   Fair    8'/2. 

3754  Wolf  Chases  Pigs  Amusing    7  . 

GLOVE  SLINGERS  (4) 

3411  Glove  Birds   Fair    171/2. 

3410  Kink  of  the  Campus   18 

3409  Mitt   Me   Tonight  Fair    16  . 

3412  Study   in  Socks   

INTERNATIONAL  FORUM  (6) 

3451  Dorothy  Thompson  Timely   

3452  Will  England  Be 

Invaded?   Very  Good  


.  8/30/41 
.10/  4/41 
. 12/13/41 
.11/22/41 
.11/  1/41 


.  5/  2/42 
.12/  6/41 
./2/ 14/42 

.  1/17/42 
.Not  Rev. 
.  Not  Rev. 
.Not  Rev. 


.Not  Rev. 
.Not  Rev. 
.10/  4/41 

.  5/  9/42 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  8/30/41 
.Not  Rev. 
Not  Rev. 


Not  Rev. 
Not  Rev. 
2/  7/42 

,  3/21/42 

.  5/  9  42 


.  3/28 '42 
.Not  Rev. 
.11/22/41 


PANORAMICS  (12) 

3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3905  Health  For  Defense  Very  Good 

3903  New  York's  Finest  Very  Good 

3904  Spare  Time  in  the  Army. Splendid  .. 


PHANTASIES  CARTOONS  (8) 


3703  Battle  for  a  Bottle  

3701  Crystal   Gazer   Poor 


3704  Wild  and  Woozy  West. ..  .Amusing 
QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.   1  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Every  Good 

3604  Kitchen  Quiz  No.  3  Very  Good 

3601  So  You  Think  You  Know 

Music  No.   1  Good   

3C03  So  You  Think  You 

Know  Music  No.  2  


SCREEN  SNAPSHOTS  (10) 


. . .  Very 
.Good 


3851  No.  I  (Ken   Murray)  Good 

3852  No.  2  (Ken  Murray)   

3853  No.  3  (John  Hubbard) . . 

3854  No.  4  (Billy    Gilbert) . . 

3855  No.  5  (New  Talent)  ... 

3856  No.  6  (Alan  Mowbray). 

3857  No.  7  (Jimmy  Stewart) 

3858  No.  8  (Ascap)   Excellent 

3859  No.  9  (Movie  Memories :  .Very  Good 

3860  No.  10  (Don  Wilson)   


.Very  Good. 


l7'/2. 

.Not  Rev. 

18  . 

.  3/  1/41 

16  . 

.  8/  9/41 

18  . 

. 10/18/41 

10  . 

.  9/13/41 

10  . 

.11/  1/41 

9  . 

.  3/28/42 

10  . 

.  I/I7/42 

10  . 

.  2/21/42 

10  . 

.Not  Rev. 

7  . 

.11/15/41 

7  . 

.  4/25/42 

7  . 

.  5/  9/42 

101/2. 

.  9/13/41 

10  . 

.12/13/41 

10  . 

.  2/21/42 

10  . 

.  8/30/41 

10  . 

.  Not  Rev. 

10 

.  10/  4/41 

10 

.Not  Rev. 

10  . 

.11/22/41 

10 

.12/13/41 

10  . 

.Not  Rev. 

10 

.  2/  7/42 

10  . 

.Not  Rev. 

10  . 

.  5/  2/42 

9  . 

.  5/  9/42 

10  . 

.Not  Rev. 

COLUMBIA  1941-42  (Cont.) 

Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake.  .Slapstick    18 

3405  Cactus  Makes  Perfect. ..  .Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18  , 

3404  Loco  Boy  Makes  Good. .  .Slapstick    17 

3407  Matri-Phony    17 

3408  Sock-A-Bye  Baby    17 

3403  Some   Mure  of  Samoa  Sillv    18 

3406  What's  the   Matador  Good    Slapstick.  16 

THIS  CHANGING  WORLD  (6) 

3981  Broken   Treaties  Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour  Fair    10 

3552  Buenos  Aires  Today  Good    ID 

3554  Great  American  Divide. .  .Very  Good  ....  10 
3551  Journey  in  Tunisia  Dated    10 


WORLD  OF  SPORT  (12) 

3806  College  Champions  Good    10 

3803  Jungle  Fishing   Excellent    10 

3803  Fit  to  Fight   10 


3804  Polo    Champions  Excellent 

3805  Rack  'Em  Up  Good   

3802  Show   Dogs  Excellent  ... 

3801  Tee  Up  (Patty  Berg)  For  Golfers. 

3809  Tennis  Rhythm  With 

Bobby  Riggs  . . . 
3807  Wrestling  Octopus 


10 

10  . 
10 
10 

  10 

Funny    O'/j, 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer. Excellent    8 

W-249  Alley   Cat  Excelleat    8 

W-233  Flying  Bear  Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Wood  Fair    8 

W-251  Little    Caesario  Very    Good   8 

W-245  Little    Mole  Very    Good   9 

W-241  Lonesome  Stranger  Excellent    9 

W-250  Midnight   Snack  Cute    9 

W-242  Mrs.    Ladybug  Excellent    8 

W-252  Officer   Pooch  Amusing    8 

W-244  Prospecting    Bear  Funny    9 

W-247  Rookie  Bear  Funny    8 

CRIME  DOESN'T  PAY  (6) 

P-205  Cofhins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    28 

P-204  Forbidden    Passage  Tops    21 

P-203  Respect  the  Law  Very   Good   20 

P-206  Sucker  List  Excellent    20 

P-202  You  the  People  Excellent    21 


MINIATURES  (10) 

Battle,  The  Interesting    II 

Ghost   Treasure  Interesting   ....  ID 

Great  Meddler  Very  Good   II 

Happiest  Man  on  Earth. Unusual    II 

Man  Who  Changed  the 

World   Excellent    II 

Memories  of  Europe  Excellent    8 

More  About  Nostradamus. Timely    II 

Rodeo   Dough  Very    Good   10 

Triumph  Without  Drums. Excellent    10 

Viva  Mexico  Interesting    10 

OUR  GANG  (9) 

C-296  Baby   Blues  Very    Good   9 

C-295  Fightin'    Fools  Good  Fun   9 

C-293  Goin'  Fishin'   Standard    10 

C-291  Good  Bad  Boys  Good    II 

C-294  Kiddie   Cure                      •  <>d  Gang   II 

C-298  1-2-3    Go  Amusing    10 

C-299  Robot  Wrecks  Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 


M-235 
M-238 
M-232 
M-233 
M-237 

M-236 
M-234 
M  -23  I 
M-239 
M-240 


Reviewed 
Issue  Of 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 

Not  Rev. 

Not  Rev. 
.  1/17/42 
.  5/  2/42 


.  9/13/41 
. 12/13/41 


.11/22/41 
.10/  4/41 
.  3/14/42 
.  8/30/41 


.  2/21/22 
.11/15/41 
.Not  Rev. 
.12/  6/41 
.  1/17/42 
.  9/20/41 
.  8/30/41 

Not  Rev. 
.  5/  2/42 


.  4/  5/41 
.  8/  2/41 
.11/22/41 
Not  Rev. 
.  5/28/41 
.  9/29/41 
.  3/17/41 
.12/  7/49 
.  8/16/41 
.  1/  4/r4 
.  9/27/41 
.  4/  5/41 
.  6/14/41 


.  6,14/41 
. 10/19/40 
.  3/  1/41 
.  2/  I/4I 
. 10/25/41 
.  1/  4/41 


..  6/28/41 
..  8/16/41 
..  1/  4/41 
..  2/  1/41 

..  8/  2/41 
. .  6  28/41 
..  2/22/41 
..12/  7/40 
..11/  1/41 
..11/22/41 


. .  4/  5/41 

. .  2/  1/41 

..11/  9/49 

. .  9/  7/40 

..12/  7/49 
. .  5/17/41 

. .  8/  2/41 

..11/  9/40 

. .  4/  5/41 


K-281 
K-289 
K-283 

K-288 
K-284 
K-286 
K-282 
K-285 
K-287 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-21  1 
T-212 

T-219 
T-221 


T-216 

T-213 
T-21  5 
T-217 
T-220 


PASSING  PARADE  (9) 

American  Spoken  Here. .  Excellent    II 

Hobbies   Excellent    10 

More  Trifles  of 

Importance   Excellent    II 

Of  Pups  and  Puzzles  Excellent    10 

Out  of  Darkness  Significant   ....  11 

This  Is  the  Bowery  Excellent    II 

Whispers   Excellent    10 

Willie  and  the  Mouse. ..  Instructive    ....  II 

Your  Last  Act  Excellent    11 

PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory    ...  10 

Cuban    Rhythm  Excellent    9 

Flicker  Memories  Funny    10 

Football  Thrills  of  1940.. For  Grid  Fans.  10 

Lions  on  the  Loose  Good    9 

Memory  Tricks  Amusing    9 

Penny  to  the  Rescue  Excellent    10 

Quicker'n  a  Wink  Excellent    9 

Quiz    Biz  Entertaining  ...  9 

Sea  for  Yourself  Holds  Interest..  10 

Water  Bugs  Very  Good    10 

Wedding    Bills  Very    Good   10 


.12/  7/49 
.  9  27/41 

.  4/  5/41 
.  9/27/41 
.  5/10/41 
.  6/28/41 
.  2/22/41 
.  6/14/41 
,  8/  2/41 


..  5/17/41 
..  6/28/41 
..11/  1/41 
..  9/27/41 
..  6/14/41 
..  4/  5/41 
..  2/  1/41 
..11/  9/40 
..  2/22/41 
..  1/  4/41 
..  8/16/41 
..12/  7/40 


FITZPATRICK  TRAVELTALKS  (12)  (Tech.) 


Alluring  Alaska  Usual    9 

Beautiful    Ball  As  Usual    9 

Capital    City  Fair    9 

Cavalcade  of 

San  Francisco   Too    Late   9 

Glimpses  of   Kentucky. .  .Good    8 

Glimpses  of  Washington 

State   Usual    9 

Haiti.  Land  of  Dark 

Majesty   Good    9 

Mediterranean  Ports  of 

Call   Out-dated    9 

Old  New  Mexico  Fair    9 

Old  New  Orleans  As  Usual    9 

Red  Men  on  Parade  Fair    9 

Ynsemite  the  Maonifleent.Colirful    8 


..  4/  5/41 
..12/  7/40 
. .  9/  7/40 

. .  9  28/40 
. .  5/10/41 


.  6/28/41 

.  2/  1/41 
.11/  9/40 
.  1/  4/41 
.  3/  1/41 
.  ff/U/41 


Page  68 


SHOW^^IEN'S    TRADE  REVIEW 


June  6,  1942 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont.) 


Comment  Running 
Time 

CARTOONS  (16)  (Tech.) 
W-346  Bear  and  the  Beavers.  .Very    Good    ..    8  . 

W-347  Dog    Trouble   Very  Funny   8 

W-342  Field    (House  Excellent    9  . 

W-345  First  Swallow   Excellent    8  . 

W-343  Fraidy  Cat  Funny    7  . 

W-344  Hungry  Wolf  Fair    9  . 

W-34B  Little    Gravel    Voice  Amusing    8 

W-341  Night  Before  Xmas  For  Xmas   9 

MINIATURES  (10) 

M-331  Changed    Identity  Excellent    10 

M-335  Further  Prophecies  of 

Nostradamus   Very  Good   ....  II 

M-332  Greenie,  The  Fine    II 

iyi-333  Lady  or  the  Tiger  Good    10 

IVI-334  Soaring  Stars   Good    10 

OUR  GANG  (10) 

C-392  Come  BbxW  Miss  Pipps .  .Amusing    10 

C-396  Don't    Lie   Good    II  . 

C-395  Going   to   Press  Good    II 

C-391  Helping  Hands  Very   Good   10 

C-394  Melodies  Old  and  New... Fair    II 

C-397  Surprised  Parties   Average    II 

C-393  Wedding  Worries  Funny    II 

PASSING  PARADE  (10) 

K-383  Flag  of  Mercy  Very   Good   10 

K-381  Strange   Testament  Unusual    II 

K-382  We  Do  It  Because  Interesting    10 

K-384  Woman  in  the  House. .  .Unusual    II 

PETE  SMITH  SPECIALTIES  (14) 

S-366  Acro-Batty   Humorous    9 

S-361  Army   Champions  Excellent    10 

S-364  Aqua   Antics  Excellent    8 

S-369  Barbee-Cues    II 

S-362  Fancy  Answers  Excellent    9 

S-363  How  to  Hold  Your 

Husband — Back   Excellent    10 

S-368  Pete  Smith's  Scrapbook.  .Very  Good    9 

S-367  Victory  Quiz    10 

S-365  What  About  Daddy?. ..  .Good    ID  . 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely   21 

TRAVELTALKS  (12)  (Tech.) 

T-318  Colorful  North  Carolina.  .Very  Good    9  . 

T-313  Georgetown,  Pride  of 

Penang   Very  Good   10 

T-320  Glacier    Park  and 

Waterton   Lakes   Fair    9 

T-3II  Glimpses  of  Florida  Interesting    10 

T-315  Historic  Maryland  Good    9  . 

T-312  Inside   Passage  Good    10 

T-319  Land  of  the  Quintuplets.  .Good    10  . 

T-317  Minnesota,  Land  of 

Plenty   Good    ID 

T-321  Picturesque    Patzcuaro    ID  . 

T-314  Scenic    Grandeur  Good    9 

T-3IG  WestPointonthe  Hudson. Good    9 

TWO  REEL  SPECIALS  (6) 

A-303  Don't  Talk   Potent   20 

A-302  Main  Street  on  the 

March!   Good   2D 

A-3DI  Tell  Tale  Heart  A  Masterpiece..  20 


PARAMOUNT  1940-41 


ANIMATED  ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good    7 

HO-II  Copy  Cat  Fair    7 

HO-3  Mommy   Loves   Puppy  . .  Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals 

(Down  on  the  Farm) .  .Excellent    9 

HD-8  Triple  Trouble  Just    Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO-13  Twinkletoes   in   Hat  Stuff   7 

HO- 10  Twinkletoes,  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-5  Wild   Oysters  Unusual    7 

HO-12  Wizard   of   Arts   7 

HD-9  Zero,   the  Hound. 


.So-So    7 


COLOR  CLASSIC 

CO-I  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MD-4  Delhi   Good    II 

MO-5  Indian  Durbar  Gorgeous    10 

MD-6  The  Jungle  Excellent    ID 

MO- 1  River  Thames — Yesterday. Beautiful    10 

MO-2  Sacred  Ganges  Dull     10 

MO-3  Village  in  India  Fair    ID 

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well  Silly    7 

GO-2  Constable   Satisfactory    ...  7 

GO-6  Fire  Cheese   Average    7 

GO-7  Gabby  Goes  Fishing  Fair    7 

GO-8  It's  a  Hap-Hap-Happy 

Day   Poor    7 

GO-5  Swing  Cleaning  Fair    7 

GO-4  Two  for  the  Zoo  Good    ...  7 

HEADLINERS  (8) 

AO-5  Bob  Chester  &  Orch  Average    10 

AD-4  Gene  Krupa  &  Orch  For  Jitterbugs..  ID 

AD-7  Hands  of  Destiny  Interesting    ID 

AO-2  Listen  to  Larry  Satisfactory    ...  10 

AO-3  Johnnie  Messner  &  Orch. ..Fair    II 

AO-6  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy   Gipsy  Very   Good   9 

UO-4  Gay   Knighties  Cute    9 

UO-3  Hoola    Boola  Novel    9 

UO-I  Western    Daze  Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VD-5  Guardians  of  the  Wilds... Fine    10 

VO-I  Nature's    Nursery  Excellent    ID 

VO-4  Red.  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  Is  Believing  Fair    II 

POPEYE  (12) 

ED- 1 1  Child  Psykolojiky   Good    7 

ED-4  Eugene,  the  Jeep  Funny    7 

ED-8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pop.  My  Pop  Amusing    7 

EO-IO  Olive's  Boithday  Presink. Snappy    7 

EO-7  Olive's  Sweepstake  Ticket   7 

ED-12  Pest   Pilot  Fair    7  , 

EO-9  Popeye  Meets 

Rip  Van  Winkle  Fair    7 

EO-I  Popeye  Meets  William 

Tell   Funny    7 

ED-5  Problem  Pappy  Fair    7 

EO-6  Quiet  Pleeze  Very  Good    7 

EO-3  With  Poopdeck  Pappy  Entertaining    ..  7  . 


Reviewed 
Issue  Of 

.  5/  2/42 
.  5/  2/42 
.  2/  7/42 
.  4/  4/42 
.  2/  7/42 
.  2/28/42 
.  5/23/42 
.12/20/41 

.11/22/41 

.  5/23/42 
.  2/  7/42 
.  5/  2/42 
.  5/23/42 


.11/20/41 

5/  2/42 
.  4/  4/42 
.10/25/41 
.  2/28/42 
.  5/30/42 
.12/20/41 


.  2/28/42 
. I2/2D/4I 
.  2/  7/42 

.  5/23/42 


.  5/  2/42 
.11/  1/41 
.  2/  7/42 
Not  Rev. 
.11/29/41 

.12/20/41 
.  5/23/42 
.  Not  Rev. 
.  2/28/42 


.12/21/41 


.  2/28/42 

.11/29/41 

.  5/  2/42 
.  9/27/41 
.  2/  7/42 
.  10/25/41 
.  3/28/42 

.  2/28/42 
.Not  Rev. 
.12/20/41 
.  2/  7/42 


. .  3/28/42 


2/  7/42 
I I/I5/4I 


.12/21/40 
.  7/19/41 

.11/23/40 
.11/23/40 

.  3/15/41 
,  5/10/41 
Not  Rev. 
.  Not  Rev. 

,  6/28/41 
2/15/41 
Not  Rev. 
,  5/31/41 


.  4/  5/41 
.  5/10/41 
.  8/23/41 
.11/23/40 
.  1/25/41 
.  2/22/41 

.  I/I8/4I 
.11/23/40 
.  6/28/41 
.  7/19/14 

.  8/23/41 
.  4/19/41 
.  2/15/41 

.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/4D 
.12/21/40 
.  5/31/41 

.  4/19/41 
.  9/27/41 
.  6/28/41 
.  I/II/4I 

.  I/I8/4I 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 

.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/48 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
. 12/  7/40 


Comment  Running 
Time 

POPULAR  SCIENCE  (6) 

JO-2  No.  2  Interesting    10 

JO-3  No.  3  Interesting    10 

JO-4  No.  4  Usual    10  . 

JO-5  No.  5  Interesting    ID  . 

JD-6  No.  6  Up  to  Standard.  II 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent    II 

SO-4  Forgotten   Man  Typical    ID 

SO-I  Trouble  With  Husbands. .  .Great    Fun   II 

SO-2  Waiting    for    Baby  A   Howl    10 

SPECIAL  CARTOON  (I)  (Tech.) 

FFO-I  Raggedy  Ann  Very   Good   19 

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent    ID 

RO-8  Canine  Sketches  Fine    10 

RO-5  Feminine    Fitness  Very  Good  ....  10 

RO-7  Fishing  Fever  Appealing    ID 

RO-4  Marine    Round-up  Excellent    10 

RO-3  Motorcycle  Stunting  Thrills  Aplenty.  10 

RO-IO  On  the  Spot  Funny    10 

RD-II  Lasso   Wizards  Good  Action  Stuff  10 

RO-12  Snow    Dogs  Excellent    ID  . 

RO-2  Sporting    Everglades  Very   Good   10 


RO-9  Sun    Fun  Exhilarating 

RO-13  What's  Lacrosse  Very  Good  

UNUSUAL  OCCUPATIONS  (6) 
2  Interesting  .... 

3  Good   

4  Good   

5  A  Wow  

6  Very  Good   


LO-2  No. 
LO-3  No. 
LO-4  No. 
LO-5  No. 
LO-6  No. 


1941-42 


FASCINATING  JOURNEYS  (Tech.) 

Ml-I  Road  in  India  Interesting   

HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine   

AI-3  Carnival  in  Brazil  Good   

A 1-2  Copacabana  Revue  Good   

AI-5  Hands  of  Victory  Box  Office 


AI-4  Nightmare  of  a  Goon. 


(2) 
ID  . 

ID  . 
10 

ID  . 

9'/2 


.Funny   lO'/a- 


HOPPER'S  HOLLYWOOD 

 Excellent   

 Fair   

 Good   


(6) 
10 
10 
10 
ID 

ID 


HEDDA 

Zl-I  No.  I  

ZI-2  No.  2  

ZI-3  No.  3  

ZI-4  No.  4   

MADCAP  MODELS  (Tech.)  (6) 
UI-2  Jasper  &  the  Watermelons .  Excellent 

U  1-4  Mr.  Strauss  Takes  a  Walk. Excellent    Z'/i. 

Ul-I  Rhythm  in  the  Ranks  Excellent    8 

LI -3  Sky  Princess   Excellent    9 

U  1-5  Tulips  Shall  Grow   9 

POPEYE  (12) 

EI-5  Blunder     Below  Excellent    7 

EI-6  Fleets   of   Stren'th  Very    Good    ...  7 

El-I  I'll  Never  Crow  Again  Fair    7 

EI-4  Kickin'  the  Conga  Round. Funny   7 

El -9  Many  Tanks    7 

EI-2  Migtity  Navy  Funny    7 

EI-3  Nix  on   Hypnotricks  Very  Funny  ....  7 

El -7  Pipeye,  Pupeye,  Poopeye 

and  Peepeye   Very  Funny  ...  7 

EI-8  Olive  Oyl  and  Water  Don't  Mix  


Jl-I  No. 

Jl-2  No. 

JI-3  No. 

JI-4  No. 

J  I -5  No. 


POPULAR  SCIENCE  (6) 

 Very  Good... 

 Very    Good. . . 

 Good   


QUIZ  KIDS  (6) 

Ql-I  No.  I   Very  Good. 

QI-2  No.  "  —    -  - 

QI-3  No. 
QI-4  No. 
Ql-o  No. 


2   They're  Good.. 

3   Good   

4   Good   

5   


ROBERT  BENCHLEY  (4) 
How  To  Take  a  Vacation .. Funny 


Sl- 

SI-4  Keeping   In  Shape   ID 

■    10 

ID 


SI-2  Nothing  But  Nerves  Very  Good. 

SI -3  Witness,  The   Chucklesome  ... 

SPEAKING  OF  ANIMALS  (6) 

YI-3  At  the  County  Fair  Swell   

Yl-I  In  a  Pet  Shop  A  Howl   

YI-4  In  the  Circus  

YI-2  In  the  Zoo  Hilarious  


Reviewed 
Issue  Of 

.11/23/40 
.12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 

.  4/19/41 
.  5/31/41 
.  1 1/16/40 
.  2/22/41 


. I2/2I/4D 

.  1/25/41 
.  3/22/41 
.12/21/40 
.  3/22/41 
.12/  7/40 
.11/23/40 
.  5/10/41 
.  6/28/41 
.  7/19/41 
.10/26/40 
.  4/  5/41 
.  8/23/41 

.12/  7/40 
.  2/15/14 
.  3/29/41 
.  5/31/41 
.  8/23/41 


.11/22/41 

.10/11/41 
.  3/14/42 
.12/  6/41 
.  4/25/42 
.  5/  2/42 

.  9/20/41 
. 1 1/29/41 
.  2/28/42 
.Not  Rev. 

1/31/42 
5/  2/42 
.12/20/41 
.  3/21/42 
.Not  Rev. 

.  2/21/42 
.  5/  2/42 
. ID/I  1/41 
.  1/31/42 
.Not  Rev. 
.12/  6/41 
.12/20/41 

.  4/18/42 
.Not  Rev. 

.ID/ll/41 
. 1 1/22/41 
.  1/31/42 
.Not  Rev. 
.Not  Rev. 

.  9/2D/4I 
.12/  6/41 
.  2/28/42 
.  5/  2/42 
.  Not  Rev. 

.10/11/41 
.Not  Rev. 
.  12/20/41 
.  3/14/42 

.  1/31/42 
.  9/20/41 
.Not  Rev. 
.11/15/41 


FFI- 


SPECIAL  CARTOON  (Tech.) 
The    Raven   Excellent   


l4'/2..  5/  2/42 


SPORTLIGHTS  (13) 

RI-6  Better  Bowling  Excellent    10  ..  I/3I/42 

RI-5  Buying  a  Dog  Very   Good   ID  ..12/20/41 

Rl-ll  Down  They  Go   ID  ..Not  Bey. 

RI-IO  Hero   Worship    ID  ..Not  Rev. 

Rl-7  Lure  of  the  Surf  Very   Good   ID  ..  2/21/42 

RI-2  Meet  the  Champs  Excellent    10  ..10/11/41 

RI-9  Personality  Plus    ID  ..Not  Rev. 

R I -4  Quick    Returns  Pretty  Good  ...  ID  ..11/29/41 

Rl-I  Shooting  Mermaids  Very   Good   ID  ..  9/27/41 

RI-3  Sittin'  Pretty   Excellent    ID  ..11/15/41 

Rl-8  Timing   Is  Everything  Very    Good    ...  ID  ..  5/2/42 

SUPERMAN  CARTOONS  (12)  (Tech.) 

WI-4  Arctic  Giant   Good    9  ..  3/14/42 

Wl-5  Bulleteers   Good    9  ..5/  2/42 

WI-3  Billion  Dollar  Limited. .  .For  the  Fans...  Wz..  1/24/42 

WI-7  Electric    Earthquake    9  ..Not  Rev. 

WI-6  Magnetic  Telescope   For  the  Fans..  9  ..5/  2/42 

WI-2  Mechanical   Monsters  Good    10  ..I2/2D/4I 

Wl-I  Superman   A  Cinch  to  Sell.  II  ..8/  2/41 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.  I   Good    ID  ..10/11/41 

LI-2  No.  2   Very   Good   ID  ..12/  6/41 

LI-3  No.  3   Very   Good   II  ..  2/21/42 

LI-4  No.  4   Good    II  ..  4/25/42 

LI -5  No.  5    II  .  .Not  Rev. 

RKO-RADIO  1940-41 


DISNEY  CARTOONS  (18)  (Tech.) 

14115  Art  of  Self  Defense  Good    8 

141 13  Art  of  Skiing  Excellent    8 

14103  Baggage    Buster  Hilarious    7 

14105  Canine   Caddy  Tops    7 

141 14  Chef    Donald  Up  to  Par   8 

141 12  Donald's   Camera  A  Scream   8 

14107  Early  to  Bed  Satisfactory    ...  8 

I4ID2  Gentleman's   Gentleman.  .Tops    7 

I4I0I  Golden    Eggs  Excellent    8 

14104  Good  Time  for  a  Dime. .  .Excellent    8 

141 1 1  Lend  a  Paw  Superb    8 

141 17  Mickey's  Birthday  Pariy.Very  Geod    8 

14106  Nifty  Nineties  Amusing    8 

141  ID  Old  MacDonald  Duck  Excellent    8 

I4I09  Orphan's  Benefit  Very   Good   9 

141 18  Pluto,  Jr  Very  Funny  ...  7 

14108  Truant  Officer  Donald  Excellent    8 

14116  Village  Smithy  Excellent    7 


. .  2/  7/42 
..11/29/41 
..  5/10/41 
. .  6/  7/41 
. . 12/27/41 
. . 10/25/41 
..  7/26/41 
. .  4/  5/41 
..  4/  5/41 
..  5/10/41 
..10/25/41 
..  3/21/42 
..  6/  7/41 
..10/  4/41 
..  8/30/41 
..  3/21/42 
..  8/23/41 
. .  2/  7/42 


Comment 

EDGAR  KENNEDY  (6) 
13406  Ap-ple  in  His  Eye  Hokey   

13403  Drafted  in  the  Depot  

13405  It  Happened  All  Night.. Fair   

13404  Mad  About  Moonshine. .  .Fair   

I34DI  Sunk  by  the  Census  Funny   

13402  Trailer  Tragedy   Funny   


Running 
Time 


14202  No. 

14203  No. 

14204  No. 
I42D5  No. 

14206  No. 

14207  No. 

14208  No. 
I42D9  No. 

14210  No. 

14211  No. 

14212  No. 

14213  No. 


INFORMATION  PLEASE  (13) 

2  (Ruth  Gordon)  Good    10 

3  (Alice    Marble)  Swell  As  Usual.  10 

4  (Louis  Bromfield) .  .Excellent    II 

5  (Wendell   Willkie)  .Good    10 

6  (Jan  Struther)  Excellent    II 

7  (Anna    Neagle) . . .  .Very  Good    10 

8  (Boris   Karloff)  Excellent    10 

9  (Alice    Marble)  Excellent    11 

ID  (Louis  Bromfield)  .Entertaining  ...  10 

11  (Jan  Struther)  Very   Good   II 

12  (Boris    Karloff)... Good    12 

13  (Anna  Neagle)  Excellent    IB 


LEON  ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

13706  Panic  in  the  Parlor  Unfunny   20 

13705  Polo  Phoney   Good    18 

I37D2  Tattle  Talevision   Funny    19 

13704  When  Wifie's  Away  Fair   20 

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good   

13504  Musical  Bandit   Entertaining 

I35D2  Prairie  Spooners   Very  Good  . 

13503  Red  Skins  &.  Red  Heads.. Poor   


...  16 
..  16 
...  13 
...  18 

PICTURE  PEOPLE  (13) 

14402  No.  2   Good    9 

I44D3  No.  3   Night  Club  Plug  10 

I44D4  No.  4   Good    ID 

14405  No.  5   Fair    10 

14406  No.  6   Fair    ID 

10 
10 

8 
8 


5   Fair 

6   Fair 

I44D7  No.  7   Average 

14408  No.  8   Fair   . . . 

I44D9  No.  9   Fair   . . . 

14410  No.  ID   Fair  ... 


I45DI 
I45D3 
14502 


14307 
14313 
14310 
1 4302 
14306 
1 4308 
1431 1 
14305 
14304 
I43D3 
I43I2 
14309 


SPECIAL  SUBJECT 

Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

Eyes  on  Brazil  Very  Interesting  10 

How  Goes  Chile  Very  Good    ID 

Wliat's  Hapriening  in 

Argentina   Very  Timely  ...  ID 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Rolling   Rhythm    10 

Snow  Eagles   Excellent    9 

Snow  Fun   Exhilarating  ...  9 

Sportsman's  Partner   For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


1941-42 


24104 
24103 
24ID2 
24101 

23404 
23402 
234D5 
23403 
23401 

24201 
24202 
24203 

24204 
24205 
24206 
24207 


23705 
237D3 
23701 
23704 
23702 

23101 
23102 
23103 
23104 
23105 
Spec. 
23 1 06 
23 1 07 
23108 
23109 
231 10 


24407 
24403 
24402 
24406 
24405 
24408 
24409 
24404 
24401 

23503 
23501 
235D2 

24310 
24309 
24304 
24302 
24305 
24303 
24307 
24301 
24308 
24306 


DISNEY  CARTOONS  (18)  (Tech.) 

Army  Mascot    7 

Donald  Gets  Drafted  A  Scream    9 

Donald's    Snow    Fight. .. Excellent    7 

Symphony  Hour  Excellent    8 

EDGAR  KENNEDY  (6) 

Heart  Burn   Amusing    15 

I'll  Fix  It  Funny    19 

Inferior  Decorator  Funny   17 

Quiet  Fourth   Funny    15 

Westward  Ho-Hum   Funny    16 

INFORMATION  PLEASE  (13) 

No.  I  (John  Gunther)   ...Excellent    ID 

No.  2  (Howard    Lindsay) . Up  to  Par   9 

No.  3  (Cornelia  Otis 

(Skinner)   Good    II 

No.  4  (John   Gunther)  Excellent    10 

No.  5   (John  Carradine)  .Good    10 

No.  6  (Howard    Lindsay)   II 

No.  7  (Cornelita  Otis 

Skinner)   

LEON  ERROL  (6) 

Framing  Father  Very  Funny  .. 

Home  Work   Funny   

Man-I-Cured   Funny   

Wedded  Blitz   Funny  

Who's  a  Dummy?  Amusing  .... 

MARCH  OF  TIME  (13) 

Thumbs  Up,  Texas  Excellent   

Norway  in  Revolt  Timely   

Sailors  With  Wings  Excellent   

Main  Street,  U.S.A  Propaganda  . 

Our  America  At  War. ..  .Timely,  Vital 

Battlefields  of  Pacific  Timely   22 

When  Air  Raids  Strike.  Potent   20 

Far  East  Command  Timely    19 

Argentine  Question  Interesting    ....  20 

America's  New  Army. ..  .Timely   20 

India  in  Crisis  Informative  ....  19 

PICTURE  PEOPLE  (13) 

Children  of  the  Stars  Fair    8 

Hobbies  of  the  Stars  Good    9 

Hollywood  Sports   Good    9 

HoilywootI  War  Effort ....  Entertaining  ...  9 

How  To  Be  a  Star  Good    8 

Palm  Springs  Week-End.Fair    8 

Star  Portraits    8 

Stars'  Day  Off  Average    8 

Stars  in  Defense  Interesting   ....  ID 

RAY  WHITLEY  (4) 

Cactus  Capers   Very  Good    17 

California  or  Bust  Good    18 

Keep  Shooting   Very  Good    17 

SPORTSCOPES  (13) 

Byron  Nelson    8 

Cruise  Sports   Out  of  Date.  ..  8 

Crystal  Flyers   Exhilarating  ...  8 

Dog  Obedience   Boxoffice    9 

Fighting  Fish   Excellent    9 

Gaucho  Sports   Interesting    10 

Jungle  Jaunt   Amusing    9 

Pampas  Paddock   For  Horse  Lovers  ID 

Public  Sport  No.  I  Good    ID 

Ten  Pin  Parade  Good    ID 


Reviewea 
Issue  Of 

.  6/14/41 
.Not  Rev. 
.  4/I2/4I 
.  3/  1/41 
.  9/14/40 
.10/19/40 


.10/19/40 
.11/16/40 
.12/14/40 
.  2/  1/41 
.  3/  1/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.  6/  7/41 
.  7/26/41 
.  7/26/41 
.  8/23/41 


.  2/  1/41 
.Not  Rev. 
.  5/17/41 
.11/16/40 
.  4/  5/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


.10/19/40 
.11/16/40 
.12/14/40 
.  2/  1/41 
.  3/  1/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  6/  7/41 


..12/14/40 


3/  1/41 
8/23/41 


. .  4/ 12/4 1 


.  3/  1/41 
.  8/  9/41 
.  6/  7/41 
.10/19/40 
.  3/  1/41 
.  4/  5/41 
.Not  Rev. 
.  2/  1/41 
.12/14/40 
.11/16/40 
.  7/26/41 
.  5/I0/4I 


.Not  Rev. 

.  5/16/42 
.  5/  2/42 
.  4/25/42 


.  3/21/42 
.  10/25/41 
.  5/16/42 
.12/27/41 
.  9/27/41 


.10/25/41 
.11/29/41 

.12/27/41 
.  2/  7/42 
.  5/  2/42 
II    ..Not  Rev. 

10    ..Not  Rev. 


18  . 

19  . 
16  . 

18  . 

20  . 

19  . 

19  . 

20  . 
18  . 

l7'/2. 


.  5/  9/42 
.  2/  7/42 
.10/  4/41 
.  5/16/42 
.12/  6/41 


8/16/41 
9/27/41 
10/25/41 
11/22/41 
12/13/41 
12/20/41 
3/10/42 
2/14/42 
3/  7/42 
4/  4/42 
5/  9/42 


.  3/21/42 
.11/29/41 
.10/25/41 
.  3721742 
.  2/14/42 
.  5/  9/42 
.Not  Rev. 
. 12/27/41 
.  10/  4/4' 


.  4/18/42 
.12/  6/41 
.  1/31/42 


.  Not  Rev. 
.  5'l6/42 
.12/27/41 
.11/  1/41 
.  2/14/42 
. 12/  6/41 
.  3/21/42 
.10/  4/41 
.  4/18/42 
.  3/21/42 


June  6.  1942 


S  H  O  E  X  '  S    TRADE    R  E  \'  I  E  W 


Page  69 


20TH  CENTURY-FOX  1940-41 


Comment 


Running  Reviewed 
Time      Issue  Of 


ADVENTURES  OF   A   NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusu 

1203  Modern  Highway   Good 

1202  Training  Police  Horses. 


.Excellent    10 


MAGIC  CARPET  OF  MOVIETONE 

1108  Arctic  in  Springtime  

1106  Caribbean  Sentinel   Good   

1101  Eskimo  Trails   Enlightening 

1103  Isle  of  Mystery  

1109  Letter  From  Cairo  

1102  Land  of  Flowers  (Tech.)  .Colorful    9 

1107  Miracle  of  Hydro  Different  . 

1104  Old  Dominion  State 

(Tech.)   Very  Good 

1105  Spotlight  on  Indo-China  

1 1 10  Winter  in  Eskimo  Land  

SPORTS  REVIEWS— THORGERSEN  (6)   (3  In 

1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on   Rollers   10 

1302  Lure  of  the  Trout(Tech.)  .For  Fly  Casters  10 

1306  Playing  With  Neptune ..  .Very  Good    9 

1304  Rodeo  Goes  to  Town  Good    10 

1305  Symphony  in  Snow   10 

TERRYTOONS  (26)   (13  In  Tech.) 

1510  Baby  Seal    7 

1515  Bringing  Home  the  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

151 1  Dog's  Dream    7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless  Hector    7 

1503  Happy  Haunting  Grounds   7 

1513  Horse  Fly  Opera   7 

1558  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean. Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims.  .Good  (Tech.)  ..  7 
1552  Lucky   Duck   (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   Rhythmic(Tech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow   Man    7 

1556  Temperamental  Lion  Amusing(Tech.)  7 

1502  Touchdown  Demons   Amusing    7 

I5IG  Twelve  O'clock  and  All  Ain't  Well   7 

1559  Uncle  Joey   (Tech.)   7 

1506  What  a  Little  Sneeze 

Will  Do   Good    7 

1560  What  Happens  at  Night  (Tech.)   7 

1509  When  Knights  Were  Bold.Just  a  Cartoon..  7 

WORLD  TODAY 

1704  Anzacs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire    in    Exile   10 

1702  War  in  the  Desert   10 


10 

10/12/40 

10 

'  '.  3/  1/41 

10 

.  2/  8/41 

(8) 

10 

.Not  Rev. 

10 

.  .  4,26/41 

10 

. .  8,  10/40 

10 

.  Not  Rev. 

10 

.Not  Rev. 

9 

. .  8  10/40 

10 

. .  4/19/41 

10 

. 1 1/30/40 

10 

. .  Not  Rev. 

10 

. .  Not  Rev. 

Tech.) 
.  10/12/40 
.Not  Rev. 
. I  1/30/40 
.  4/19/41 
.  2/  8/41 
.Not  Rev. 


Not  Rev. 
Not  Rev. 

,  Not  Rev. 

Not  Rev. 
.  4/26/41 

Not  Rev. 

Not  Rev. 

Not  Rev. 

Not  Rev. 
.  4/26/41 
.  10/12/40 
,  1  1/30/40 
.  Not  Rev. 

Not  Rev. 
.  2/  8/41 
. 12/  7/40 
.12/  7/40 
.Not  Rev. 
.  2  15  41 
.10/  5  '40 

Not  Rev. 
.Not  Rev. 

.  2  15  41 
Not  Rev. 
.  4/26  41 


.Not  Rev. 
.  4/19  41 
.Not  Rev. 
.Not  Rev. 


1941-42 


ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship ..  .Informative  .... 
2201  Soldiers  of  the  Sky  Excellent   

2203  Wonders  of  the  Sea  

2204  Men  for  the  Fleet  Excellent   

2206  Story  on  Coast  Guard  

2205  Wings  of  Defense  

MAGIC  CARPET  OF  MOVIETONE 

2103  Call   of  Canada  

2107  Gateway  to  Asia   

2102  Glacier  Trails   Good   

2106  Heart  of  Mexico   

2108  India  the  Golden  

2104  Jewel  of  the  Pacific  

2101  Sagebrush  and  Silver  Interesting  .... 

2105  Secret  of  the  Fjord  


SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel .  Excellent  ... 

2304  Evergreen  Playland   Good   

2302  Life  of  a  Thoroughbred. .  .Excellent  ... 

2303  Playtime  in  Hawaii  Very  Good  .. 

2306  Setting   the  Pace  

2305  Snow  Trails   Excellent  ... 


10 

.11/  1/41 

10 

.  8/  2/41 

10  . 

.Not  Rev. 

n 

.   1  17/42 

10  . 

.Not  Rev. 

10 

Not  Rev. 

(12) 

10 

.  Not  Rev. 

10  . 

.Not  Rev. 

10 

.11/  1/41 

10  . 

.Not  Rev. 

10 

.Not  Rev. 

10 

.  Not  Rev. 

10 

.  9 '20/41 

10 

.Not  Rev. 

10 

.11'  1/41 

10 

.   1   17  42 

10 

.  2 '28/42 

10 

.   1  24/42 

10 

.  Not  Rev. 

10 

.  4  11/42 

2562 
2504 
2555 
2558 
2508 

2506 
2503 
2507 
2513 

2510 


2557 

2501 
2560 
25fil 
2509 
2551 

2552 
2559 
2554 
251 1 
2556 
2502 
2553 
2512 
2505 


TERRYTOONS  (26) 

All  About  Dogs  (Tech.)   7 

Back  to  the  Soil   7 

Bird    Tower    (Tech.)   7 

Cat  Meets  Mouse  (Tech.). Very  Good    7 

Eat    Me    Kitty  Eight 

to    the    Bar  Good    7 

Flying  Fever   Good    7 

Frozen  North   Very  Good    7 

Funny    Bunny    Business. Good    7 

Gandy  Goose  in  the 

Outpost    7 

Gandy  Goose  in  Tricky 

Business    7 

Gandy  Goose  in  Tire 

Trouble    7 

Happy   Circus  Day 

(Tech.)   Amusing    7 

Ice  Carnival   Good    7 

In  Lights  Out  (Tech.)   7 

Neck  and  Neck  (Tech.)   7 

Oh.    Gentle   Spring  Fair    7 

Old    Oaken  Bucket 

(Tech.)   Good    7 

One   Man   Navy   (Tech.)  .Amusing    7 

Sham  Battle  Shenanigan. Good  (Tech.)  ..  7 

Slap     Happy    Hunters   7 

Stork's    Mistake    7 

Torrid  Toreador  (Tech.)  .  .Good    7 

Uncle  Joey  Comes  to  Town. Funny   7 

Welcome  Little  Stranger. Good  (Tech.)  ..  7 

Wilful  Willie    7 

Yarn  About  Yarn  Good    7 

WORLD  TODAY  (4) 


Not  Rev. 
Not  Rev. 
Not  Rev. 

4/18/42 

5/  2/42 
1/17/42 
11/  1/41 
5/  2/42 

Not  Rev. 


Not  Rev. 

1/17/42 
9 '27 '41 

Not  Rev. 

Not  Rev. 

5/  2/42 

9  20 '4  I 
9 '27 '4 1 
4 ' 1 1 '42 
Not  Rev. 
Not  Rev. 

1/17/42 
11/  1/41 
II'  1/41 
Not  Rev. 
1/24/42 


2405  Courageous  Australia   

2403  Dutch  Guiana   Very  Good 

2404  Hub  of  the  World  Good   

2406  Men  of  West  Point  

2402  Uncle  Sam's  Iron  Warriors  


10 

.  .  9  20  '4  1 

10 

.  .  Not  Rev. 

10 

. .   1/17 '42 

10 

. .  4/18 '42 

10 

.  Not  Rev. 

10 

. .  Not  Rev. 

UNITED  ARTISTS 

WORLD  IN  ACTION  (12) 

I  Churchill's  Island   Very  Good    20    ..4/  4/42 

3  Food,  Weapon  of 

Conquest   Impressive    20    ..4/  4/42 

4  New  Soldiers  Are  Tough .  .Stirring    16    .  .  5  30  42 

f  This  Is  Blitz  Grim    Realism..  21    ..3/  7/42 


5252 
5249 
5246 
5247 

5243 
5245 
5253 
524» 

5250 
5251 


UNIVERSAL  1940-41 

Comment  Running 
7  ime 

CARTOONS  (13)  (Tech.) 

Andy  Panda's  Pop  Enjoyable    8 

Dizzy  Kitty   au-ou    H 

Fair  Today   Good    7 

Hysterical  High  Spots  in 

American  History   Fair    7 

Knock,   Knock   Very  Good   ....  8 

Mouse  Trapjjers   Amusing    7 

Screw  Driver   Goou    7 

Scruu  Me,  Mamma. 

With  a  Boogie  Beat. .  .Snaniiy    7 

Salt  Water  Daffy  Snappy    8 

Woody   Woodpecker    7 

GOING   PLACES  (15) 


VITAPHONE-WARNER  BROS.  1940-41 


Reviewed 
Issue  Of 

8/  9/41 

J, 

2, 15/41 

3,29  41 
11/30/40 
2/  8/41 
9/  b/41 

5/17/41 
6/  7/41 
Not  Rev. 


Comment 


5353 

Arizona   

Interesting    .  . .  . 

10 

. .10. 12/40 

5351 

.Interesting    . . . . 

10 

. .  9/21/40 

5358 

Deserts  ot  America  

.very  uuou   

lu 

.  .     0             4  t 

5365 

Garden  Spot  of  the  North 

.Good   

9 

. .  8/  9/41 

5359 

Humorous  Tombstones  .. 

10 

. .  4/12/41 

d35o 

Hunting  on  lop  oi 

the  World   

Fascinating  . . . . 

9 

. . 12/28  40 

5364 

.Good  &  Timely. 

10 

. .  8/  9/41 

5363 

Meet  Jimmy  the  Chump. 

.boud  Fun   

lU 

. .  7/19/41 

0304 

IVieltuiy  rue  ui  the 

.Good   

10 

. . 12/28/40 

5360 

Modern  Way  Down  East. 

.Good   

10 

.  .  u,  7,41 

5362 

10 

.  .  7   19,  41 

5356 

,  Interesting    . . . . 

10 

. .  2/15/41 

5352 

.Good   

10 

. . 10/12/40 

53o7 

bwanki.;3L  Isle  in 

.Interesting    . . . . 

10 

. .  3/15/41 

5361 

Trail  of  Father  Kino... 

.Interesting    . . . . 

10 

. .  6/14/41 

5226 
52^5 


5221 
5222 
5233 
5228 
5230 
52.!7 


MLSICALS— TWO   REEL  (13) 

Bagdad  Daddy   Very  Good   

Beat  ivle  Uaady- 

Eight  to  the  Bar  

Class  in  Swing  Good  Variety  . 

Congomania   Latin    Liveliness  20 


Dizzy  Doings   Fair    17 

Jumpin    Jiye   Luiuu    1/ 

Music  a  la  King  Good  Number  ..  20 

Music  in  the  Morgan 

Manner   Entertaining  ...  18 

5231  Once  L  pon  a  SummerTi  me  .Average    18 

5232  Rhythm  Revel   Entertaining  ...  18 

5229  Shadows  in  Swing  Average    18 

5224  Tickled  Pinky   Rustic    Rhythm.  18 

5223  Torrid  Tempos   Entertaining  ...  18 

SPECIAL  SUBJECT  (1) 

5110  Swing  With  Bing  Excellent    18 

STRANGER  THAN  FICTION  (15) 

82  Average    9 

83  Average    9 

84  Good    9 

85  Excellent    9 

86  Up  to  Par   9 

87  Good    9 

88  inlerestiiig    ....  9 

aa  Interesting    9 

90  Interesting    ....  9 

91  l-air    9 

92  So-So    0 

93  Very  Good    9 


5372  No, 

5373  No 

5374  No, 
0375  No 

5376  No, 

5377  No, 

5378  No 

5379  No, 

5380  No, 

5381  No 

5382  No 

5383  No 

5384  No, 

5385  No 


94. 

95  Very  Good 

1941-42 


ANDY   PANDA  CARTUNES   (13)  (Tech.) 

6251  Ace  in  the  Hole   7 

6241  Soogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6249  Goodbye  Mr.  Moth  Very  Good    7 

6247  Hams  that  Coulan't 

Be  Cured    7 

6246  Hollywood  Matador  Very  Good    7 

6242  Man's  Best  Friend  Good    8 

6248  Mother  Goose  on  the 

Loose   Very  Good    7 

C250  Nutty  Pine  Cabin   7 

6243  Pantry  Panic   Good    8 

(Former  title  "What's  Cookin'  ") 

6244  S2I  a  Day  Once  a  Month. Average    7 

6245  Under  the  Spreading 

Blacksmith  Shop   Cute    7 

NAME  BAND  MUSICALS  (13) 

6220  Campus  Capers   Excellent    18 

6224  Doin'  the  Town  Entertaining  ...  20 

6229  Gay  Nineties   Fair    lo 

6222  In  the  Groove  Entertaining  ...  17 

6221  Is  Everybody  Happy?  Fair    18 

6232  Merry  Madcaps   Good    l5'/2 

6233  Rainbow  Rhythm    15 

6227  Rhumba  Rhythms   Fair    15 

B231  Shuffle  Rhythm   Excellent    15 

6223  Skyland  Serenade   Excellent    20 

0230  Swing  Frolic   Very  Good    15 

6228  Tune  Time   Very  Good    16 

6225  Winter  Serenade   Good    I3"2 

(Former  title  "Jingle  Bells") 
SPECIAL   FEATURETTE  (2) 

6110  Cavalcade  of  Aviation ...  .Sure  Fire    20 

6111  Menace  of  the  Rising  Sun. Exciting    20 

STRANGER  THAN   FICTION  (15) 

Barnyard  Steam   Buggy.. Good    9 


6376 
6375 
6373 
6378 
6372 
6374 


10 


6379 
6371 
6377 

6380 


6354 


Blacksmith  Dentist   Good 

Candy  Kid   Good   

Desert  Ghost   Entertaining 

Hermit  of  Oklahoma  Good   

Junior  Battleflcet   Good   

Mysieriuus  Founiain  of 

Health    9 

Pussycat  Cafe   Good    9 

Shampoo  Springs   Very  Good   ....  10 

Sugar  Bowl  Hunipty 

Dumpty   Very  Good    9 

Tom    Thumb    Church   9 

VARIETY  VIEWS  15  (5  IN  COLOR) 
Annapolis  Salutes  the 

Navy   Timely 

6364  Antarctic  Outpost    9 

6362  Call  of  the  Sea  Fair   

6358  Flashing  Blades   Good   

6333  George  Washington. 

Country  Gentleman  ....Impressive 
6357  Keys  to  Adventure  Interesting 

6351  Moby  Dick's  Home  Town  .  Interesting 

6352  NorthernNeighbors{Color)  Interesting 
6356  Peaceful  Quebec — 

At  War   Interesting 

6361  Sports  in  the  Rockies  Good   

6359  Sky  Pastures   Good  .  

6360  Thrills  of  the  Deep  Good   

6355  Trail  of  the  Buccaneers ..  Excellent 

6363  Wings  of  Valor  


.  2/  8/41 
Not  Rev. 

.  lu,  I.!,  4U 
.  I  1/30/40 
.  9/  6/41 
.  u/  7/41 
.  7/19/41 

.  3/29/41 
.  7/ 19,41 
.  8/16/41 
.  5/17/41 
.  1/4/41 
.11/30/40 


10/ 12/40 
10/12/40 
,  I  1/3U,  4U 
12/28, 40 
2/  8/41 
,  3/29/41 
,  3/i:y  Hi 
,  4/12/41 
,  5/17/41 
,  5/24/41 
.  0'  7/41 
7  19/41 
Not  Rev. 
,  8/16/41 


10/1 1/41 
4/  4/42 

Not  Rev. 

1/31,42 
,11/  8/41 

,  4/  4,  42 
Not  Rev. 
, 1 1/  8  41 

,12/  6/41 

.  1/31/42 


12/20/41 

12' 13/41 
1/31/42 

10/18/41 
9/  6/41 
,  3/21/42 

Not  Rev. 
1/31/42 
4/  4 '42 

I  I /  8/4  I 
3/14/42 
3 '2  I /42 
, 12,  13/41 


1/  3/42 
,  4/11/42 

,  12/20/41 
,  12/20,41 
,11/  8/41 
,  3/  7/42 
10/18/41 
,  12/  6/41 

Not  Rev. 

,  3/21/42 
,  10/I8,'41 

,  3  14 '42 
Not  Rev. 


10 

. . 12  13  '41 

9 

.  .  Not  Rev. 

9 

.  .  5  30  42 

9 

.  .  3,'  7,  42 

10 

.  .  lO/l  1,  41 

9 

..  1/31-42 

9 

. .  9/  6  41 

9 

. . 10/18  41 

9 

..12/ 13 '41 

9 

. .  4/  4/42 

9 

..3/  7/42 

9 

.  .  3.'2l/42 

9 

..11/  8/41 

9 

.  Not  Rev. 

Running 
Time 

(9) 


Reviewed 
Issue  Of 


6202 
6204 
6209 
6208 
6201 
6203 
6206 
6207 
6205 


BROADWAY  BREVITIES 

Alice  in  Movieland  Superlative  ....  20 

Dog  in  the  Orchard  Meritorious  ....  20 

Happy   Faces    20 

Hunting  the  Hard  Way. .  .Excellent    20 

Just  a  Cute   Kid   20 

Mack  Sennett  Revival   20 

Seeing  Eye   Poignant    20 

Sockeroo   Funny    20 

Take  the  Air  Entertaining  ...  20 


ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6103  Throwing   a   Party   20 

HOLLYWOOD   NOVELTIES  (6) 


LOONEY  TUNES  (16) 

6601  Calling   Dr.   Porky   7 

6612  Coy  Decoy   Funny    7 

6607  Haunted  Mouse   Very  Good    7 

6616  Henpecked  Duck   A  Howl    7 

6608  Joe  Glow  the  Firefly   7 

6614  Meet  John  Doughboy   7 

6602  Pre-Historic  Porky  Clever   7 

661 1  Porky's  Ant   Good    7 

6609  Porky's  Bear  Facts  Amusing    7 

6604  Porky's  Hired  Hand  Good    7 

6610  Porky's  Preview   Amusing    7 

6613  Porky's  Prize  Pony    7 

6606  Porky's  Snooze   Reel    7 

6603  Sour  Puss   Satisfactory   7 

6605  Timid  Toreador   Good    7 

6615  We  the  Animals  Squeak .  . Excellent    7 

MELODY  MASTERS  (10) 
6506  Cliff  Edwards  and  His 

Buckaroos   Good    10 

Henry  Busse  &  Orch  Fair    10 

Skinnay  Ennis  &  Orch... Good    10 


6505 
6504 
6503 
6508 

6510 
6509 
6501 
6507 
6502 


6724 
6706 
6713 
6712 
6709 
6718 
6710 
6704 
6715 
6722 
6720 
6703 
6719 
6723 
6707 
6708 
671 1 
6726 
0725 
6702 
6714 
6716 
6717 
6705 
6721 


6006 
6001 
r,005 
6002 
6003 
6004 


6407 
6404 
6403 
6402 
6405 
6401 
6409 
6410 
6408 
6406 


7103 
7109 

7106 
7108 

7101 
7102 
71  10 
7104 
7107 
7105 

7301 
7304 
7303 
7305 
7306 

7302 


7'-- 1 2 
761  1 
76C1 

in 

7607 
7604 
7605 
"603 
7602 
7R08 
7606 


Jan  Garber  &  Orch. 
Marie  Green  &  Her 

Merrie  Men   Lively  

Carl  Hoff  &  Orch  Notable   

Hal  Kemp  &  Orch  Just  a  Band.. 

Matty  Malneck   Snappy   

Freddie  Martin  &  Orch. ..Fair   

Joe  Reichman  &  Orch. ...  Excellent  .... 


MERRIE  MELODIES  (26)  (Tech.) 
(Produced  by  Leon  Schlesinger) 

Aviation  Vacation   

Bed  Time  for  Sniffles   7 

Cat's  Tale   Good    7 

Crackpot  Quail    7 

Elmer's  Pot  Rabbit  Funny   7 

Farm's  Frolics   Excellent    7 

Fighting  69'/2   Good    7 

Good  Night  Elmer   7 

Goofy  Groceries   Novel    7 

Heckling    Hare    7 

Hiawatha's  Rabbit  Hunt.. Funny   7 

Holiday  Highlights   Swell  Satire  ...  7 

Hollywood  Steps  Out  Excellent    7 

Inki  and  the  Lion  Good   

Of  Fox  and  Hound   7 

Shop,  Look  and  Listen. .  .Good    7 

Sniffles  Bells  the  Cat  Fair    7 

Snow  Time  for  Comedy... Up  to  Par   7 

Sport  Champions    7 

Stage  Fright   Satisfactory  ....  7 

Tortoise  Beats  the  Hare.  Amusing    7 

Toy  Trouble   Good    7 

Trial  of  Mr.  Wolf  Very  Good   7 

Wacky  Wildlife   Funny   7 

Wacky  Worm   Excellent    7 

TECHNICOLOR  SPECIALS  (6) 

Carnival  of  Rhythm  Splendid   

Flag  of  Humanity  Splendid    20 

Here  Comes  the  Cavalry   20 

March  on  Marines  Excellent    20 

Meet  the  Fleet  Excellent    20 

Wings  of  Steel  Excellent    20 

SPORTS  PARADES  (10) 

Big  Bill  Tilden  For  Tennis  Fan.  10 

California  Thoroughbreds .  1  nteresting    ....  10 

Diary  of  a  Racing  Pigeon. Interesting    ....  10 

Dogs  Yoii  Seldom  See.... Good  Novelty...  10 

Fight.  Fish.  Fight  Thrilling    10 

Fly  Fishing   For  Anglers  ...  10 

It  Happened  on  Rollers   10 

Lions  For  Sale  Very  Good    10 

Sail  Ho!   Colorful    10 

Sky  Sailing   Interesting    ....  10 


1941-42 


BROADWAY  BREVITIES  (12) 

At  the  Stroke  of  Twelve.. Grab  It   

California  Junior 

Symphony   Good   

Calling  All  Girls  Good   

Maybe  Darwin  Was 

Right   Amazing    . . . 

Minstrel  Days   Very  Good  .. 

Monsters  of  the  Deep.... Good   

Pacific  Frontier   Informative  . 

Perils  of  the  Jungle  Exciting  .... 

Wedding  Yells   

West  of  the  Rockies  Pretty  Good 

HOLLYWOOD  NOVELTIES  (6) 

Polo  With  the  Stars  

Miracle  Makers   Poor  .... 

Points  on  Arrows  Good  .... 

Then  and  Now  Fair  .... 

There    Ain't    No  Such 

Animal   Timely 

White  Sails   Excellent 

LOONEY  TUNES  (16) 
Daffy's   Southern  Ex- 
posure  Fair    7 

Gopher   Goofy    7 

Hobby    Horse   Laughs   7 

Notes  to  You   10 

Nutty    News    7 

Porky's  Cafe    7 

Porky's  Midnight    Matinee    7 

Porky's  Pastry    Pirate    7 

Porky's  Pooch   Good    7 

Robinson  Crusoe,  Jr  Average    7 

Sans  in  Chaps   7 

Who's  Who  in  the  Zoo. .-Funny    7 


20 

20 
20 

20 
20 
20 
20 
20 
20 
20 


. .  1 1/30/40 
.  .  I/I8/4I 
.  .Not  Rev. 
. .  5/24/41 
.  .Not  Rev. 
..Not  Rev. 
. .  4/  5/41 
. .  5/24/41 
. .  3/  8/41 


.Not  Rev. 
.Not  Rev. 


6304 

History  Repeats  Itself... 

.Good   

10 

, .  9/30/39 

6301 

Football  Highlights 

.Rockne  Build-up 

10 

. .  8/31/40 

6303 

Mexican  Jumping  Beans. 

.Very  Good  .... 

le 

..11/30/40 

6302 

Shark  Hunting   

10 

. .  8/  3/40 

6306 

Trouble  in  Store  

. ,  9/  6/41 

6305 

Wild  Boar  Hunt  

10 

. .  3/  8/41 

.Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.  Not  Rev. 
.Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
.12/28/40 
.  4/26/41 
.Not  Rev. 
.  Not  Rev. 
.11/30/40 
.  I / 18/41 
.  9/  6/41 


.  1 1/30/40 
.  3/  8/41 
.  12/28/40 
Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/46 


Not  Rev 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
. 12/28/40 
.  5/24/41 
.  I/I8/4I 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  Not  Rev. 
.  12/28/40 
.  3/15/41 
.  8/30/41 
.Not  Rev. 
. 10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.Not  Rev. 
.  12/28/40 
.  I/I8/4I 
.  5/  3,'4I 


.  5/  3/41 
.  12/28/40 
.12/  7/40 
.  8/31/40 
.  3/  8/41 
.  10/26/48 
.Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


.11/  8/41 

.  5/  2/42 
.  1/24/42 

.  3/28/42 
.  9/13/41 
.  1/  3742 
.  5/16/42 
.11/  8/41 
.Not  Rev. 
.  1/24/42 

.  Not  Rev. 

.  9/13/41 
.  9/13/41 
.  4/  4/42 

.  5/  2/42 
. I I/I5/4I 


.  5/  2/42 
.Not  Rev. 
.  Not  Rev. 
.  Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
. 12/27/41 
.  11/15/41 
.  Not  Rev. 
.  4/  4/42 


Page  70 


S  H  O  W  A'l  E  N  '  S    TRADE  REVIEW 


June  6,  1942 


VITAPHONE  1941-42  (Cont.: 

Comment  Running 
Time 

MELODY  MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  ...  10 

7508  Don  Cossacit  Chorus  Very  Good    10 

7509  Emil  Coleman  and 

Orchestra   Very  Good    10 

7503  Forty  Boys  and  a  Song.. .Good    10 

7507  Richard  Himber  &  Orch   10 

7504  Carl  Hoff  &.  Band   10 

7506  Leo  Reisman  &  Orch  Snappy    10 

7505  Playgirls    10 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good    10 

MERRIE  MELODIES  (26)  (Tech.) 
(Produced  by  Leon  Schlesinger) 

7701  All  This  and  Rabbit 

Stew   Excellent    7 

7711  Aloha  Hooey   Amusing    7 

7710  Bird  Came  COD   7 

7702  Brave  Little  Bat  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary  Very  Funny  ...  7 

7712  Conrad  the  Sailor  Funny    7 

7713  Crazy  Cruise    7 

7716  Dog   Tired    7 

7718  Draft  Horse   Funny   7 

7709  Hop,  Skip  and  A  Chump   7 

7715  Horton  Hatches  the  Egg. .Good    7 

7719  Lights    Fantastic    7 

7707  Rhapsody  in  Rivets  Good    7 

7704  Rookie  Revue   Out  Dated    7 

7705  Saddle   Silly    7 

7708  Wabbit  Twouble   Very  Funny  ...  7 

7714  Wabbit  Who  Came 

to  Supper   Good    7 

7717  Wacky  Wabbit  Funny   7 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show    20 

7004  March  on  America   20 

7002  Soldiers  in  White  Excellent    20 

7005  Spanish  Fiesta  Colorful    19 

7001  Tanks  Are  Coming  Excellent    20 

SPORTS  PARADE  (10)  (Tech.) 

Hatteras  Honkers    10 

Hunting  Dogs  at  Work.  . Very  Good    10 

.....  _     .  .. 

10 


7408 
7405 
7402 
7401 
7407 


King  Salmon   Fascinating 

Kings  of  the  Turf  Interesting 

Rocky  Mountain  Big 

Game   Good    10 

7404  Rodeo   Round   Up   10 

740G  Shoot  Yourself  Some  Golf. Good  Draw    10 

7403  Water  Sports   Average    10 

MISCELLANEOUS 

Adventures  in  the  Bronx 

(N.  Y.  Zoological  Soc.)  Good    Il</ 

Alive  in  the  Deep  (Prod.)  Exciting    22 

Man  the  Enigma  (Prod.)  Informative  ....  25 

Our  Constitution  (Prod.)  Inspiring    19 

Our  Declaration  of 

Independence  (Prod.)   Timely    19 

SERIALS  1940-41 

No.  Chapters 

COLL  MBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chaps. 

Spider  Returns    15  Chaps. 

White  Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle   Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    (2  Chaps. 

WiriMfifs  of  the  West   15  Chans. 


1941-42 


COLUMBIA 

Captain    Midnight    15  Chaps. 

Ppnls  of  the  Royal  Mounted   15  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime,   Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

Siiv   Smasher    12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chans. 

Gang  Busters    13  Chaps. 

Junior  "G"  Men  of  the  Air   12  Chaps. 

Riilrrs  of  Death  Valley   15  Chaps. 

Sea  Raiilers    12  Chaps. 


Reviewed 
Issue  Of 

.11/15/41 

.  5/  2/42 

.  5/16/42 
.  9/13/41 
.Not  Rev. 
.Not  Rev 
.  3/28/42 
.Not  Rev. 

.  9/13/41 


.  9/13/41 
.  3/28/42 
.Not  Rev. 
.l2/27/4j 
.11/  8/41 
.  1/24/42 
.  4/  4  42 
.Not  Rev. 
.  Not  Rev. 
.  5/16/42 
.Not  Rev. 
.  4/II/4I 
.Not  Rev. 
.  1/24/42 
.12/27/41 
.Not  Rev. 
.  1/24/42 

.  4/25/42 
.  5/16/42 

.12/  6/41 
Not  Rev. 
.  2/  7/42 
.12/  6/41 
.  9/13/41 

.Not  Rev. 
.  4/18/42 
.12/27/41 
.  9/13/41 

.  5/16/42 
.Not  Rev. 

.  5/  2/42 
.11/15/41 


. .  8/23/41 

..  5/24/41 

. .  5/24/41 

. .  5/  3/41 

. .  5/  3/41 


Reviewed 
Issue  Of 

11/29/41 
8/23/41 
5/10/41 

Not  Rev. 

3/  8/41 
5/31/41 
8/17/40 
11/23/40 

11/  2/40 
8/  3/40 
2/15/41 

Not  Rev. 


2/21/42 
Not  Rev. 

12/  6/41 
9/  6/41 
3/21/42 


11/  1/41 
2/21/42 
5/30/42 
4/12/41 
7/19/41 

WAR  ACTIVITIES  COMMITTEE  RELEASES 

Title  Running  Distributed 

Time  By 

Any  Bonds  Today   5   Warner  Bros. 

Bomber    8   List  "C" 

Fighting   Fire  Bombs   8   Warner  Bros. 

Food  For  Freedom   3   List  **C** 

Lake  Carrier    10   See  Below 

Pots  to   Planes   3   List  "C" 

Rinn  of  Steel   10   Warner  Bros. 

Safeguarding  Military  Information         10   List  "D" 

Tanks    10   List  "D" 

United  China  Relief   M/2   Univ. 

Women   In   Defense   10   List  "C" 

"Lake 

CITY   ^ 


List  "C" 

List  "0" 

Carrier" 

.MGM  

 20th.... 

..UA  

 MGM... 

..MGM  

 UA  

.  .20th  

Univ. 

.20th  

.  Col  

 MGM  .. 

 Univ. 

 20th  

. .20th  

 Univ.  .. 

 Univ. 

..WB  

.  WB  

 WB  

.MGM  

.  Par  

 Col.  ... 

 Univ. 

.  UA  

 RKO... 

.  RKO  

 Univ.. . . 

.  WB  

 MGIH  . . . 

.  Par  

 Col  

..Col  

 RKO  .. 

Univ. 

.  Rep  

 20th    . . . 

 Univ. 

 MGM... 

.UA  

 RKO  

.  Par  

 WB  

.WB  

 Par  

.MGM  

 WB  

.  .Unrv  

 RKO... 

.  RKO  

 UA  

.  RKO  

 Ren  

.Univ  

 Par  

.  Par  

 WB.... 

.  WB  

 Col  

.Col  

 UA  

 20th.... 

CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.    Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


AIR  CONDITIONING 


IMMEDIATE  SHIPMENTS  WITHOUT 
PRIORITIES  ON  COMPLETE  COOLA- 
WEATHER  UNITS  — SOME  BLOWERS, 
TOO  !  Send  for  catalogs  describing  Heavy  Duty 
Ventilators,  Dififusers,  Air  Washers,  Recirculat- 
ing Pumps,  Automatic  Deflectors — Last  year's 
low  prices  prevail  while  stock  lasts — Typical 
value,  16"  Exhaust  Fans,  $16.50.  S.  O.  S.  Cine- 
ma Supply  Corporation,  449  West  42nd  Street, 
New  York  City. 

EQUIPMENT  WANTED 

CLEAN  UP  BACK  STAGE— HIGHEST 
PRICES  PAID— ARCS,  RECTIFIERS, 
PROJECTORS,  16  mm.,  35  mm.  Give  age, 
condition,  first  letter.  Box  562,  Showmen's 
Trade  Review,  1501  Broadway,  New  York  City. 

HIGHEST  PRICES  PAID— For  Simplex 
projectors,  30  ampere  rectifiers,  RCA  sound 
equipment.  What  have  you?  Box  556,  Show- 
men's Trade  Review,  1501  Broadway,  New 
York  City. 


HELP  WANTED 


THEATRE  MANAGERS!  Are  you  satis- 
fied with  present  job?  If  not,  apply  for  one  of 
the  opportunities  available  in  large  Eastern 
Theatre  Circuit.  Box  560,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 


NEW  EQUIPMENT 


LANDED  SUCCESSFULLY  IN  OUR 
NEW  L  O  C  A  T  I  O  N  —  REMOVAL  SALE 
STILL  ON— 868  photocells,  $1.49;  9,000  cycle 
testfilm,  5c  ft.;  1,000'  film  shipping  cans,  89c ; 
Luxlite  Series  I  Lenses,  $4.95 ;  Exit  Lights, 
$1.29;  Bostonian  curtain  controls,  $74.95;  Gen- 
ral  Ticket  Registers,  20%  ofif ;  beaded  sound- 
screens,  39^c  ft. ;  stock  tickets,  19c  roll.  Ask 
for  big  bargain  bulletin.  S.  O.  S.  Cinema  Sup- 
ply Corporation,  449  West  42nd  Street,  New 
York  City. 

BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  442  West  45th  Street,  New  York  City. 

"LIKE  SPEAKER  COMBINATION 
FINE,"  says  Isabelle  Theatre,  Stevenson,  Ala- 
bama. "IMPROVED  MY  SOUND,  LOTS 
MORE  VOLUME— BETTER  TONE."  Buy 
new  Amplifiers,  Speakers,  Soundheads  now 
while  you  can.  Trade-ins  taken.  S.  O.  S.  Cine- 
ma Supply  Corporation,  449  West  42nd  Street, 
New  York  City. 

SHAKE  THE  LEAD  OUT  OF  YOUR 
SHOES— START  A  CIRCUIT— A  good  port- 
able will  keep  competition  out — make  money  for 
you,  too.  Standard  makes,  16  mm.,  35  mm. 
from  $59.50.  Send  for  list.  S.  O.  S.  Cinema 
Supplv  Corporation,  449  West  42nd  Street,  New 
York  City. 

 SITUATIONS  WANTED  

MANAGER  TEN  YEARS  EXPERIENCE, 
desires  change.  Box  353,  Bladenboro,  N.  C. 

WANT  THEATRE  TO  MANAGE.  10 
years'  experience ;  will  go  anywhere.  Arthur 
Hendrick,  1012  Oakley  Avenue,  Lynchburg,  Va. 

MOTION  PICTURE  OPERATOR  wishes 
position,  ten  years'  experience,  draft  exempt, 
single.  L.  R.  H.,  4650  Travis  Avenue,  Dallas, 
Texas. 


SITUATION  WANTED 


MOTION  PICTURE  OPERATOR,  draft 
exempt,  competent,  young,  will  move  anywhere. 
Box  308,  1908  Commerce  St.,  Dallas,  Texas. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT— ORDER  NOW 
TO  INSURE  PROMPT  DELIVERY,  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  ISOl 
Broadway,  New  York  City. 

THEATRE  PREMIUMS 

INCREASE  ATTENDANCE  AT  YOUR 
JUVENILE  MATINEES.  Use  comic  maga- 
zines as  premiums.  We  can  supply  these  in 
large  or  small  quantities,  new,  late,  complete 
copies,  publishers'  remainders  and  overprints,  at 
lowest  prices.  Representatives  wanted.  Theatre 
and  Radio  Adv.  Co.,  154  Maiden  Lane,  New 
York  City. 

THEATRE  FOR  SALE 

SMALL  ILLINOIS  THEATRE  fully 
equipped,  running.  Priced  right.  Box  564, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 

THEATRES  WANTED 

THEATRE  CORPORATION  will  lease 
theatres  in  Illinois.  Small  towns  preferred. 
Box  561,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 


USED  EQUIPMENT 


REMOVAL  SALE  CONTINUES  ALL 
MONTH— DEALERS  GET  IN  ON  THESE 
■  TOO — You'll  double  your  money  easily.  We're 
sacrificing  thousands  more  like  'em — 1,000'  film 
cabinets,  75c  section ;  RCA  Photocell  trans- 
formers, 75c  ;  G.E.  Mazda  Lamphousings,  $3.95  ; 
Ballast  Rheostats,  $8.95 ;  rear  shutters  for  Sim- 
plex, $19.50;  4-unit  ticket  register,  $8.50;  Lenses, 
$2.95 ;  Powers  mechanisms,  $39.50 ;  automatic 
arcs  from  $39.50 ;  cushion  seats,  39c ;  amplifiers, 
$4.95;  soundheads,  $9.95;  portables,  16  mm.,  35 
mm.,  from  $29.50.  Sacrifice  sale  circular  free. 
S.  O.  S.  Cinema  Supply  Corporation,  449  West 
42nd  Street,  New  York  City.  

HERE'S  OUR  NEW  ADDRESS— SER- 
VICE  BETTER  THAN  EVER— S.  O.  S. 
Cinema  Supply  Corporation,  449  West  42nd 
Street,  New  York  City. 

AUTOAIATIC  ARC  LAMPS— M  o  r  e  1  i  t  e 
Juniors,  8^2"  full  size,  reflectors,  like  new, 
$95.00  pair;  others  from  $29.50;  Peerless, 
Strongs,  Brenkerts  also  available.  Star  Cinema 
Supply  Co.,  442  W.  45th  St.,  New  York  City. 

EOUIP  COMPLETE  THEATRE  FOR 
SI. 000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway.  New  York  City.  

FOR  SALE:  COMPLETE  Theatre  equip- 
ment  including  seats,  sound,  projectors  and 
marquee.    Write  Box  61,  Raton,  New  Mexico. 

EQUIPMENT  FOR  SALE  ~ 

COMPLETE  BOOTH  EQUIPMENT.  Sim- 
plex, R.C.A.  sound.  Enclosed  rewinders.  Golde 
changeovers.  Big  stock  carbons  and  all  parts. 
Nothing  else  needed  for  booth.  Box  563, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York,  N.  Y. 


At   Your  Service 


A  Practical  Paper  for  Practical  Theatremen 


SHOWMEN'S  TRADE  REVIEW 


Helps  Showmen  make  more  money, ^  save  time  and 
increase  profits  by  guiding  bookings,  supplying 
selling  ideas  and  efficiency  methods. 


*  Practical  example:  Referring  to  a  "vacation  trip"  exploitation 
campaign — entirely  outlined  and  details  arranged  by  STR — 
a  theatre  owner  in  a  large  eastern  city  wrote  (letter  on  file 
and  open  to  inspection  by  any  interested  party) :  "I  awarded 
the  trips  on  two  different  playdates.  and  did  terrific  business. 
When  you  satisfy  everyone  and  even  keep  patrons  who  did 
not  win  enthused,  then  you  know  you  had  a  great  campaign." 


H  WAR-HOT  TIMELINESS 


Audiences 
will  thrill  to  these 
sensational  scenesl 

Pearl  Harbor  attacked! 

Jap  aircraft  carrier 
torpedoed  by  Yank  sub! 

American  playboy's 
yacht  bombed  by  Japs! 

Girl  survivor  rescued 
by  American  submarine! 

Spies  signalling  from 
Honolulu  hot  spots! 

Pearl  Harbor  avenged! 


Mi 

11 

m  13 1'jw 


y 


/?£COR\) 


REVIEWED  IN  THIS  ISSUE 

I  Live  On  Danger 
Are  Husbands  Necessary? 
Tombstone 

Tough  As  They  Come 


Page 

12 
12 
12 
12 


★  Complete  ★  Every  Week  ★ 
BOOKING  GUIDES 

Begin  on  Page  25 


Vol.  36 


No.  21 


June  13 
19  4  2 


CHARLES  E.  'CHICK*  LEWIS 

Editor  and  Publisher 


MINIVER  MAGIC 

History  is  in  the  making  at  the  Music  Hall! 

"The  best  picture  now  showing  in  New  York!''  —Wmsfen,  Post 
"One  of  the  greatest  ever  made.  Masterpiece!''— Boe/ine/,  Worid-Telegram 

"Seldom  a  film  to  stand  with  it.  1942's  b  est!''  — CreelmaHf  Sun 

"The  most  stirring  heart-clutching  of  our  time ! "  —Cameron,  News 

"Magnificent,  valiant  film  you  will  not  forget."  — Barnes,  Tribune 

"Sheer  motion  picture  dynamite.  Truly  great  film!"  —Mortimer,  Mirror 

"Finest  film  yet  made  about  the  present  war."  —Crowther,  Times 

"Exalting!  The  first  movie  'must'  of  the  year!"  —McManus,  pm 

"The  finest  picture  of  this  or  any  year!"  —Pelswick,  Journal- American 

"One  of  the  greatest  in  screen  history!"  —Mishkin,  Telegraph 


GREER  GARSON  •  WALTER  PIDGEON  in  A  VVilliam  Wyler  Production  Based  on  Jan  Struther's  Novel  "MRS.  MINIVER"  with  Teresa  Wright 
Dame  May  Whitty  •  Reginald  Owen  •  Henry  Trovers  •  Richard  Ney  •  Henry  Wilcoxon  •  Screen  Play  by  Arthur  Wimperis,  George  Froeschel, 
James  Hilton  and  Claudine  West  •  Directed  by.WiLLIAM  WYLER  •  Produced  by  SIDNEY  FRANKLIN  •  A  Metro -Goldwyn- Mayer  Picture, 


June  13,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


Where  Credit  Is  Due 

In  the  rush  and  hullabaloo  of  the  industry's  war  activi- 
ties it  seems  that  the  men  who  are  contributing  im- 
measurably to  the  success  of  these  patriotic  achievements 
are  becoming  the  unsung  heroes  of  the  whole  job. 

We  refer  to  the  state  or  territorial  chairmen  of  WAC. 
These  are  the  men  charged  with  the  tremendous  responsi- 
bility of  seeing  that  the  various  territories  are  properly 
organized;  theatres  enrolled;  victory  films  booked  and 
shown;  plan  the  ground  work  for  the  various  drives;  in 
short,  they  are  the  men  right  on  the  firing  line  who  are 
doing  that  part  of  the  job  without  which  there  probably 
never  would  be  as  complete  or  successful  result  as  has 
been  registered. 

No  general  staff  at  headquarters  ever  got  to  within 
striking  distance  of  the  objective  without  its  front-line 
officers  to  see  that  the  orders  were  carried  out  to  the 
letter — quickly,  efficiently  and  with  no  lost  motion.  They 
are  the  combat  officers  Mathout  whom  no  campaign  could 
succeed. 

They  are,  for  the  most  part,  busy  men  with  businesses 
of  their  own  to  operate  and  on  which  they  must  depend 
for  their  Hving.  Nevertheless,  they  give  generously  and 
willingly  of  their  time  and  carry  on  in  their  jobs  just  as 
you  would  expect  high  salaried  executives  to  carry  on — 
only  in  their  case  they  work  entirely  without  compen- 
sation and  many  of  them  are  paying  money  out  of  their 
pockets  for  necessary  expenses. 

To  these  men  the  industry  as  a  whole  owes  a  debt  of 
gratitude  even  though  on  the  surface  their  fine  work 
goes  almost  unnoticed.  But  you  can  bet  your  last  dollar 
(if  you  still  have  one)  that  without  these  front-line 
officers  the  whole  war  effort  of  this  industry  might  fail. 

STR  salutes  them  and  thanks  them  for  magnificent 
results  in  a  difficult  job  extremely  well  done. 

AAA 

Don't  Wander  Afield 

UMPI  was,  supposedly,  created  for  the  purpose  of 
introducing  real  unity  to  replace  the  make-believe  that 
existed  for  so  many  years.  Of  major  importance  is  the 
product  selling  plan  designed  to  replace  the  consent  de- 
cree method  which  expired  on  the  first  of  June. 

Should  this  meet  with  Department  of  Justice  and 
court  approval,  the  next  step  should  be  conciliation  and 
improvements  to  the  present  cumbersome,  expensive  and 
inefficient  arbitration  system — another  headache  stem- 
ming from  the  decree. 


However,  there  is  always  the  danger  that  certain  ele- 
ments or  individuals  might  get  over-ambitious  and  at- 
tempt to  make  UMPI  some  sort  of  a  ruling  body  for  the 
whole  industry  and  in  so  doing  hinder  and  destroy  the 
real  purposes  for  which  it  was  created. 

AAA 

Happy  Prospects 

We  await  with  keen  interest  the  final  formation,  and 
formulation  of  plans,  of  the  public  relations  committee 
in  process  of  organization  by  the  MPPDA,  and  also  that 
which,  should  the  UMPI  program  become  a  reality, 
would  function  as  part  of  the  general  industry  plan  laid 
out  in  the  original  unity  blueprint.  For  this  is  a  phase  of 
industry  activity  that  is  vitally  important  to  the  welfare 
of  the  motion  picture  business,  and  we  can  foresee  in 
the  realization  of  such  a  program  great  usefulness  from 
many  angles. 

One  has  only  to  view  the  broad  picture  of  achieve- 
ments by  the  various  committees  of  the  WAC  in  connec- 
tion with  the  industry's  war  effort  to  realize  how  great  a 
contribution  to  the  public  welfare  this  business  is  capable 
of  performing.  But  consider  how  little  its  public- 
spirited  actions  and  achievements  are  generally  realized! 

For  years  the  industry  has  been  the  target  for  every 
crack-pot  that  wanted  to  get  some  free  publicity  as  a 
crusader  or  reformer.  Because  it  was  not  prepared  to 
cope  with  such  attacks,  the  industry  was  unable  to 
organize  an  adequate  defense  against  such  assailants. 

Entirely  aside  from  the  angle  set  forth  above,  is  the 
tremendously  important  institutional  work  that  such  a 
committee  could  perform  in  educating  the  public  about 
the  industry  and  also  current  picture  releases.  Thus,  for 
the  first  time,  we  would  have  a  well  organized  and  func- 
tioning group  to  do  this  important  work. 

Like  every  other  phase  of  industry  cooperation  for 
mutual  protection  and  cooperation,  the  theatreman  un- 
doubtedly will  play  an  important  part  in  this  new  work. 
We  believe  we  can  speak  for  them  when  we  say  that  such 
aid  as  they  may  be  called  upon  to  render,  will  be  given 
wholeheartedly  and  enthusiastically,  especially  by  those 
who  have  seen  the  insidious  blue-noses  smearing  the  in- 
dustry and  the  theatres  right  in  their  own  communities. 

Truly,  when  one  stops  to  review  the  current  activities 
for  a  united  and  solid  front  one  must  wax  most  optimis- 
tic over  the  possibilities  lying  ahead  for  an  industry  whose 
several  branches  work  together  in  unison  and  friendliness. 

Which — Utopian  as  it  may  sound  as  of  the  moment — 
is  as  it  should  be,  and  we  hope  it  will,  be. 

—"CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


June  13,  1942 


Admission  Price  Is 
Factor  in  Clearance 
Award  by  Arbitrator 

The  21 -day  clearance  of  the  Garden  Theatre, 
Frankfort,  Mich.,  over  the  Crystal  Theatre, 
Beulah,  Mich.,  was  ordered  reduced  at  a  hear- 
ing in  the  Detroit  tribunal.  Clearance  is  cut  to 
7  days  when  both  houses  make  the  same  adult 
admission  charge.  Clearance  will  be  10  days 
when  Crystal's  scale  is  five  cents  less  than 
the  Garden  and  14  days  in  the  instance  of  a 
10-cent  difference  in  adult  price.  This  is  be- 
lieved to  be  the  first  award  based  directly  on 
a  graduating  admission  price  scale  in  a  com- 
petitive situation. 

Agree  to  Modification 

A  step,  believed  to  be  without  precedent,  was 
taken  by  parties  to  the  arbitration  proceeding 
brought  by  Vincent  Martina's  Astor  Theatre, 
Batavia,  N.  Y.,  when  all  agreed  to  the  modifica- 
tion of  Arbitrator  Joseph  M.  Boehm's  award 
setting  a  maximum  clearance  of  14  days  for 
the  New  Family  Theatre  over  the  Astor,  and 
allowed  the  restoration  of  30-day  clearance  on 
Vitagraph  films. 

Amendment  of  the  award  was  prompted  by 
the  Appeal  Board's  action  in  the  case  of  Dipson 
Theatres,  Inc.,  against  the  consenting  companies 
where  interpretation  was  based  on  Section 
XVII  of  the  consent  decree.  This  is  the  section 
that  provides  that  nothing  in  the  decree  shall 
be  construed  "to  limit,  impair  or  restrict"  the 
right  of  defendant  distributors  to  license  product 
in  theatres  they  own  or  have  interest. 

Pearl  Loses  on  Appeal 

The  Appeal  Board  affirmed  the  award  of 
the  arbitrator  who  ruled  clearance  of  the 
Teatro  Del  Largo  of  Wilmette,  111.,  and  the 
Glencoe  Theatre,  Glencoe,  III,  over  the  Alcyon 
Theatre  of  Highland  Park,  111.,  to  be  reasonable. 
The  Alcyon  contended  that  the  7-day  clearance 
granted  these  houses  was  unreasonable  as  they 
were  10  miles  distant.  William  Pearl,  owner 
of  the  Alcyon,  had  appealed  the  case. 


New  Clearance  Case  Filed 

Daveston  Amusement  Co.,  operating  the  Kent 
Theatre,  Newark,  N.  J.,  filed  an  arbitration  com- 
plaint against  the  five  consenting  companies  and 
the  Capitol,  Belleville,  and  the  Regent  and 
Elwood,  Newark.  Complaint  asserts  there  is 
a  clearance  of  7  to  14  days  between  the  theatres 
named  and  asks  day  and  date  availability  with 
the  Regent  and  Capitol  and  not  later  than  14 
days  behind  the  Elwood. 


"U"  Studio  Budget  $20,000,000 

At  the  close  of  Universal's  annual  conven- 
tion last  week  it  was  announced  that  the  com- 
pany will  spend  in  excess  of  $20,000,000  on  the 
new  season's  product.  This  is  an  increase  of 
approximately  $5,000,000  over  current  season 
production  costs. 


INDEX  TO  DEPARTMENTS 


Advance  Dope      24 

Advertising  Clinic    17 

Box-Office  Slants    12 

Feature  Booking  Guide   25 

Hollywood    22 

Newsreel  Synopses   20 

On  the  Patriotic  Front    7 

Program  Exchange    14 

Selling  the  Picture   13 

Shorts  Booking  Guide   28 

Short  Subject  Reviews   20 

Variety  Club  Notes   18 


War*5  Effect  on  Buying 

Pointing  out  that  gasoline  rationing,  prob- 
able reduction  in  number  of  available  prints  at 
exchanges  and  other  war  emergencies  prom- 
ised to  interfere  greatly  with  exhibitor  attend- 
ance at  screenings,  the  calls  of  salesmen  and 
the  clearance  of  pictures,  Robert  H.  Poole, 
executive  secretary  of  PCCITO,  urges  the 
adoption  of  the  UMPI  blocks  of  12  plan.  Mr. 
Poole  feels  that  every  effort  should  be  made 
to  lessen  the  burdens  of  exhibitors  during  the 
war  and  that  any  policy  that  tends  to  increase 
exhibition  costs  should  be  immediately  cor- 
rected. 

Coe  Vice  President, 
v^ounsei  or  MPPDA 

Charles  Francis  Coe  was  designated  vice- 
president  and  general  counsel  of  the  MPPDA 
at  the  quarterly  meeting  of  the  Directors  of 
the  Hays  association  held  in  New  York  Wednes- 
day. Coe  previously  served  as  assistant  to 
the  president. 

Will  H.  Hays,  president  of  the  association, 
stated  that  he  had  placed  the  operation  of  the 
association's  offices  in  New  York,  Hollywood 
and  Washington  under  the  direction  of  Mr.  Coe. 

The  question  of  priorities  as  related  to  the 
possible  interruption  or  limitation  of  picture 
production  was  discussed  at  length  at  the  meet- 
ing, which  was  adjourned  until  Monday,  June 
15th,  when  the  Board  will  give  further  con- 
sideration to  conserving  raw  materials  and 
maintaining  picture  production.  At  that  time, 
also,  the  report  of  the  Public  Relations  Com- 
mittee will  be  heard. 


Walsh  Elected  lATSE  President 
In  Sweep  for  His  Entire  Slate 

Richard  F.  Walsh  and  his  slate  made  a  clean 
sweep  of  the  Columbus,  Ohio,  lATSE  conven- 
tion election  with  Walsh  polling  644  of  a  pos- 
sible 973  votes  for  the  presidency.  Wm.  T. 
Bennett  was  runnerup  with  296  votes  and 
Vincent  Jacobi  a  poor  third  with  33  votes.  Carl 
G.  Cooper  was  elected  seventh  vice-president 
and  Louis  J.  Krouse  was  elected  secretary- 
treasurer.  The  uncontested  positions  of  third, 
fourth,  fifth  and  sixth  vice-presidents  will  be 
occupied  by  Floyd  M.  Billingsley,  James  J. 
Brennan,  Roger  M.  Kennedy  and  Felix  D. 
Snow. 


Show  Time  Switches  Studied 
In  Detroit  and  Cleveland 

Detroit  Theatres  are  taking  steps  to  counter- 
act the  decline  in  business  due  to  the  long  day- 
light hours.  No  concerted  action  is  being  taken 
but  individual  neighborhood  houses  are  setting 
the  last  show  starting  time  later  and,  in  some 
instances  inaugurating  Saturday  matinees. 

Theatres  in  the  125th  St.  area  of  Cleveland, 
Ohio,  are  pushing  back  the  opening  hour  IS 
minutes  and  holding  box-offices  open  for  a 
longer  period  in  order  to  take  advantage  of  the 
late  business  occasioned  by  the  long  hours  of 
daylight. 

Evelove  Heads  Committee  for 
Studio  Public  Relations  Work 

The  Association  of  Motion  Picture  Producers, 
through  the  Studio  Public  Relations  Committee, 
will  disseminate  information  to  publicize  the  in- 
dustry's war  program.  Alex  Evelove,  chairman, 
John  LeRoy  Johnson,  vice-chairman,  Barrett 
Kiesling,  Dan  Thomas,  George  Thomas,  Sr., 
Tom  Petty  and  Bob  Dorman  comprise  the  sub- 
committee that  will  handle  the  work.  All  have 
been  loaned  by  the  studios  on  a  full-time  basis. 


Industry- WPB  Contact 
Assured  In  Plan  Set 
In  Motion  by  Hopper 

Monthly  meetings  to  keep  the  industry  con- 
stantly informed  as  to  details  of  conservation 
problems  and  enable  industry  executives  to  ar-  ! 
range  for  necessary  new  steps  required  by  the  ' 
war  emergency,  was  announced  by  Harold  Hop- 
per, chief  of  the  Motion  Picture  and  Photo- 
graphic Division  of  the  Consumers  Durable 
Goods  Branch  of  the  WPB.  First  of  the  meet- 
ings is  set  for  June  23rd. 

Hopper  expressed  satisfaction  with  the  vol- 
untary action  already  taken  by  the  industry  and 
its  willingness  to  serve  in  every  possible  way 
that  will  aid  the  war  effort.  The  voluntary 
actions,  some  of  which  required  drastic  changes 
in  production  methods,  included : 

The  agreement  by  Y.  Frank  Freeman,  presi- 
dent of  the  Association  of  Motion  Picture 
Producers,  that  there  will  be  no  alteration, 
additions  or  improvements  to  any  plant  for  the 
duration. 

Association  members  will  eliminate  any  pro- 
duction now  on  schedule  that  requires  large 
amounts  of  critical  material.  Freeman  said  that 
one  major  company  had  already  cancelled  an 
important  picture  for  this  reason. 

A  survey  of  the  conservation  methods  now 
in  effect  revealed  that  substitutes  for  19  vital 
metals  have  been  found  and  that  large  quantities 
of  copper,  aluminum,  bronze,  steel,  rubber  and 
other  critical  materials  will  be  conserved  for  the 
war  program  without  affecting  the  quality  of 
productions. 

The  Film  Conservation  Committee  announces 
that  one  major  studio  has  reduced  takes  per 
scene  an  average  of  one  shot  per-  scene.  Twen- 
tieth Century-Fox  is  a  leader  in  a  scheme  to 
make  all  wardrobe  and  set  test  with  stills  taken 
from  three  angles  and  cine  film  is  used  only  in 
emergencies.  The  same  studio  also  has  ordered 
a  35%  cut  in  negative  and  25%  in  positive  film 
stock.  The  pooling  of  autos,  inter-company  use 
of  equipment  and  busses  for  stars  and  executives 
instead  of  individual  cars  is  creating  a  big  sav- 
ing in  transportation. 


Broidy  Recovering  From  Operation 

Steve  Broidy,  Monogram  president  and  sales 
chief,  is  recovering  from  an  appendectomy  in 
the  Good  Samaritan  Hospital  in  Hollywood. 


A.  Montague 

(The  Man  on  the  Cover) 

General  Sales  Manager  of  Columbia  Pictures 
who  will  preside  at  the  company's  annual  sales 
convention  to  be  held  in  New  York,  June  16, 
17  and  18. 


SHOWMEN'S    TRADE  REVIEW 

Vol.  36,  No.  21  June  13,  1942 

Title  and  Trade  Mark  Registered  U.  S.  Patent  Office 

Published  every  Friday  by  Showmen's  Trade  Review, 
Inc.,  1501  Broadway,  New  York  City.  Telephone 
BRyant  9-5606.  Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Editor;  Joseph  H. 
Gallagher,  Film  Advertising  Manager;  Harold  Rendall, 
Equipment  Advertising  Manager;  West  Coast  Office. 
10424  Bloomfield  St.,  North  Hollywood,  Calif.,  Tele- 
phone SUnset  1-6292.  Ann  Lewis,  manager; 
London  Representative,  Milton  Deane,  185  Fleet 
St.,  London  E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Sydney,  Australia. 
Subscription  rates  per  year  $2.00  in  the  United  States 
and  Canada;  Foreign,  $5.00.  Single  copies,  ten  cents. 
Subscribers  should  remit  with  order.  Entered  as  second 
class  matter  February  20,  1940,  at  the  Post  Office  at 
New  York,  N.  Y.,  under  the  act  of  March  3.  1879. 
Contents  copyrighted  1942  by  Showmen's  Trade  Review 
Inc.     Printed  in  U.S.A. 

Address  all  Communications  to : 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway,  New  York  City 


SHOWMEN'S    TRADE    REVIEW  Page  5 


EXHIBITORS  RELAX  BETWEEN  SESSIONS  AT  MEET 

All  was  not  business  at  the  recent  New  Jersey  Allied  Convention  in  Atlantic  City  as  the  scenes  above 
show.  Top,  left  to  right:  Dave  Snapper,  one  of  the  exhibitors  present,  makes  a  recording  for  Ray  Meredith. 
Lucky  contestant  Mrs.  Harry  Lowenstein  receives  a  prize  bond  from  Doc  Brown  of  Lakewood,  N.  J. 
The  smiling  face  in  the  background  belongs  to  MGM's  W.  F.  Rodgers.  Bottom,  left  to  right:  C.  B.  Wolf 
of  the  Uptown  Theatre,  Baltimore,  buys  War  Savings  Stamps  from  touring  Hollywood  starlets.  A  weight- 
guesser  examines  Nate  Cohen  of  the  Lewis  &  Whelan  Theatres,  Atlantic  City,  before  weighing  him. 


June  13,  1942 

5-Block  to  Start  New 

oeason  Should  UMPI 

1  Approval  Be  Delayed 

Twentieth  Century-Fo:>c  plans  to  offer  a  block 
of  five  pictures  as  its  initial  deal  for  the  new 
selling  season  starting  in  August,  should  the 
UMPI  plan  fail  to  go  into  effect  by  the  first  of 
that  month.  This  method  of  meeting  the  sit- 
uation was  outlined  by  William  J.  Kupper,  ex- 
ecutive sales  assistant  to  Tom  J.  Connors,  in 
an  address  at  the  closing  session  of  Allied 
Theatre  Owners  of  New  Jersey  convention  in 
Atlantic  City  last  week. 

Kupper  emphasized  that  his  company  was  in 
accord  with  the  UMPI  movement — had  been 
pledged  to  the  plan,  and  expressed  hope  that 
the  procedure  will  go  into  effect  at  the  earliest 
possible  moment.  "However,"  he  continued, 
"our  year,  as  has  been  established  for  many 
years,  ends  on  July  31st.  Therefore,  the  timing 
in  approval  of  the  UMPI  plan  by  the  Govern- 
ment is  most  important  to  us." 

Stating  that  he  hoped  what  he  had  to  say 
on  the  subject  would  not  be  misconstrued, 
Kupi)er  then  revealed  the  plan  20th-Fox  has 
in  mind  should  the  UMPI  plan  not  be  ap- 
proved by  August  1st.  In  that  event,  he  said, 
"It  will  be  necessary  for  us  to  offer  to  the  trade 
five  pictures  for  August  release,  so  that  our 
customers  may  not  be  confronted  with  any 
picture  shortage  in  that  month.  But  if  the  plan 
is  later  approved,  we  will  announce  seven  more 
pictures — screening  a  number  of  these — tieing 
in  with  the  first  five  announced  for  August 
and  making  up  a  group  of  twelve." 


RKO  Men  Honor  Alperson 

Edward  L.  Alperson,  general  manager  of 
RKO  Theatres,  was  tendered  a  testimonial 
dinner  in  New  York  Wednesday  night  by  his 
friends  at  RKO.  The  committee  in  charge  of 
arrangements  included  Malcolm  Kingsberg, 
toastmaster ;  Charles  B.  McDonald,  chairman ; 
Alvin  Dawson,  Michael  Edelstein,  Rusell  Emde, 
Wilbur  B.  England,  Max  Fellerman,  Louis 
Goldberg,  John  Hearns,  Fred  Herkowitz,  Wil- 
liam Howard.  Harry  Mandel,  Harold  Mirisch 
and  Sol  A.  Schwartz. 


Final  Draft  of  Plan  Ready  Soon 

The  legal  drafting  committee,  headed  by 
Austin  C.  Keough,  vice-president  and  general 
counsel  of  Paramount,  met  in  New  York  this 
week  to  complete  the  final  draft  of  the  UMPI 
program  for  presentation  to  the  government.  It 
was  expected  that  the  committee  would  have 
the  plan  in  complete  form  by  the  end  of  the  week. 


Margolies  Joins  Skirball  Unit 

Albert  Margolies  has  resigned  as  publicity 
director  of  United  Artists  to  join  the  Jack  H. 
Skirball  unit,  producing  for  Universal  release. 
Margolies,  who  joined  UA  in  1934,  leaves  for 
Hollywood  July  4th  to  remain  several  weeks 
on  the  coast  before  returning  to  New  York 
to  take  up  his  headquarters  there. 


Milton  Silver  Leaves  NSS 

Milton  Silver  is  leaving  National  Screen 
Service  after  nine  years'  association  with  that 
com.pany.  Silver  entered  the  film  business  from 
newspaper  and  magazine  work  as  an  advertising 
manager  for  Universal.  He  has  been  advertis- 
ing manager  and  trailer  editor  for  National 
Screen  since  1933. 


Suggests  UMPI  to 
Handle  Priorities 

W.  F.  Rodgers,  M-G-M  general  sales  man- 
ager, contended  at  the  New  Jersey  Allied  con- 
vention that  UMPI  was  in  the  best  position  to 
serve  the  whole  industry  on  priorities.  Rodgers 
pointed  out  that  many  exhibitors  are  now 
operating  on  the  "ragged  edge  of  nothing"  and 
the  worst  thing  that  could  happen  would  be  for 
them  to  lose  their  heads. 

The  Government  recommendation  is  for  the 
handling  of  the  industry  priorities  as  to  sections 
with  reports  of  the  inventory  of  every  theatre 
in  each  section  being  filed  in  each  section  and 
materials  pooled  for  the  rendering  of  aid  to  any 
exhibitor  awaiting  priorities. 


W.  E.  Dividend  Declared 

At  a  meeting  of  the  directors  of  the  Western 
Electric  Company  held  Tuesday,  a  dividend  of 
25  cents  per  share  on  its  common  stock  was 
declared.  The  dividend  is  payable  on  June  30, 
1942,  to  stock  of  record  at  the  close  of  business 
on  June  25,  1942. 


Thompson  in  Government  Service 

Carl  Thompson,  assistant  to  P.  A.  McGuire, 
advertising  manager  of  International  Projector 
Corp.,  has  joined  the  U.  S.  Air  Corps  as  a 
civilian  specialist.  He  will  be  stationed  at  Day- 
ton, Ohio. 


Svt^enson  Succeeds  Clark 

Joel  Swenson  has  been  appointed  to  the  public 
relations  post  of  the  MPPDA  vacated  by  Ken- 
neth Clark  who  leaves  to  join  the  Army  as 
major  in  the  Service  of  Supply  under  Col.  Rob- 
ert Ginsburgh. 


Boards  to  Censor  Film 
for  Export  Announced 

Byron  Price,  Director  of  Censorship,  an- 
nounced in  Washington  that  Boards  of  Review 
for  the  examination  of  export  and  import  film 
have  been  set  up  in  New  York  and  Los  Angeles. 

The  New  York  Board  will  concern  itself 
principally  with  newsreels  and  the  Los  Angeles 
office  will  handle  feature  films.  Members  of 
the  New  York  Board  are  Richard  R.  Smith, 
chairman.  Perry  Arnold  and  Captain  George 
Ernest,  administrative  officer.  Los  Angeles 
Board  consists  of  Watterson  R.  Rothacker, 
chairman.  Major  Ralph  W.  Liddle  and  a  third 
member  yet  to  be  announced. 

Director  Price  explained  that  the  principal 
purpose  of  the  Board  is  to  see  that  no  informa- 
tion of  military  value  is  allowed  to  leave  the 
country  and  that  no  enemy  propaganda  is 
permitted  to  enter. 

Boards  will  have  jurisdiction  over  photo- 
graphic prints  and  all  other  pictorial  matter 
entering  or  leaving  the  country.  A  third  board 
for  the  handling  of  amateur  film  is  already 
functioning  at  Rochester,  N.  Y. 


Warner  to  Tradeshow  Five 

Warners  will  tradeshow  five  pictures  in  July. 
These  will  probably  be  "George  Washington 
Slept  Here,"  "The  Constant  Nymph,"  "Now, 
^^nw2"fy"  "Desperate  Journey,"  and  "The  Hard 
Way." 


Columbia  Shorts  to  Roll  All  Summer 

Columbia  Pictures'  Short  Subjects  Production 
Department  will  continue  throughout  the  sum- 
mer in  order  to  meet  demands  of  an  enlarged 
release  schedule. 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


June  13,  1942 


RKO  Stockholders  Will 
Reconvene  on  June  17 

The  adjourned  session  of  the  annual  stock- 
holders meeting  of  Radio-Keith-Orpheum 
Corp.,  Wednesday,  took  no  action  other  than 
to  again  adjourn  and  set  Wednesday,  June 
17th,  as  the  date  for  reconvening  at  the  same 
place,  Dover,  Del. 

This  second  postponement  gave  further 
support  to  reports  that  there  was  a  change 
of  management  pending  for  RKO,  with  the 
resignation  of  George  J.  Schaefer  as  presi- 
dent widely  circulated  in  the  trade  but 
neither  confirmed  nor  denied  at  this  writing. 


Connors,  Jenkins  Added 
To  20th  Century  Board 

Tom  J.  Connors,  Vice-President  in  charge  of 
world-wide  sales,  and  Felix  A.  Jenkins,  Secre- 
tary of  the  corporation,  were  added  to  the  Board 
of  Directors  of  Twentieth  Century-Fox  Film 
Corporation  at  a  special  meeting  Thursday, 
June  4th. 

The  Board  was  increased  from  twelve  to 
its  present  fourteen  members  as  it  was  em- 
powered to  do  by  the  stockholders  at  their 
meeting  one  week  previous.  Wendell  L.  Will- 
kie,  Chairman  of  the  Board  presided,  and  the 
complete  membership  in  addition  to  Mr.  Willkie 
now  is  as  follows :  H.  Donald  Campbell,  Tom 
J.  Connors,  John  R.  Dillon,  William  Goetz, 
Daniel  O.  Hastings,  Felix  A.  Jenkins,  W.  C. 
Michel,  William  P.  Phillips,  Hermann  G. 
Place,  Seton  Porter  Spyros  Skouras,  Sydney 
Towell,  Darryl  F.  Zanuck. 


Price  Tags  Set  On 
Theatres  Ordered  to 
Be  Sold  by  Schine 

Total  cost  figures  to  guide  disposal  of  the  16 
theatres  that  Schine  must  give  up  to  conform 
to  the  temporary  order  of  May  19th,  by  which 
the  Department  of  Justice  anti-trust  suit  was 
postponed  for  two  years,  are  shown  in  a  report 
of  Forrest  E.  Ferguson,  C.P.A.  The  court 
order  requires  Schine  to  offer  each  theatre  to 
the  former  owner,  or  to  the  former  operator,  if 
it  was  not  owner-operated  at  the  time  Schine's 
interest  was  acquired,  for  the  amount  of  the 
capital  investment  of  the  chain  organization.  If 
the  offer  isn't  accepted  by  the  former  owner 
or  operator  Schine  must  offer  its  interest  to 
independent  exhibitors  for  the  same  price. 

Ferguson's  final  total  for  each  theatre  speci- 
fied, which  supersedes  a  temporary  cost  figure 
filed  at  the  time  the  temporary  order  of  May 
19th  was  issued,  follows:  Webster,  Rochester, 
$50,149.63;  Strand,  Cumberland,  Md.,  $278,- 
079.55;  Plaza,  Malone,  $8,500;  Memorial.  Mt. 
Vernon,  Ohio,  $10,125.88;  Paramount,  Glens 
Falls,  $580 ;  Opera  House,  Lexington,  Ky., 
$23,058.40  ;  Ada  Meade,  Lexington,  Ky.,  $10,000  ; 
Palace,  Clifton  Springs,  zero ;  Scotia,  Scotia, 
$10,586.49;  Viv,  Corbin,  Ky.,  $11,554.91;  Ap- 
palachia,  Appalachia,  Va.,  $76,689.25;  Cla-Zel 
and  Lyric,  Bowling  Green,  Ohio,  $18,364.68; 
Margie  Grand,  Harlan,  Ky.,  $33,400;  Liberty, 
Pikeville,  Ky.,  $18,990.64. 


RKO's  Drive  in  Home  Stretch 

The  Ned  Depinet  Drive,  current  in  the  RKO- 
Radio  sales  organization,  enters  its  final  and 
twenty-sixth  week  beginning  Monday,  June  15th. 


Back  in  Uniform 

Dick  Kirschbaum,  cartoonist  and  newspaper  man 
in  peace  times,  is  back  in  uniform  as  a  captain 
in  the  U.  S.  Air  Force.  Dick,  whose  cartoons 
have  been  a  feature  of  STR  since  its  inception, 
served  in  World  War  1 — as  you'll  note  by  that 
ribbon  with  star. 


Good 

mm  of  the  WEEK 

About  Pictures  and  People 


//  the  screen  has  a  big  job  to  do  in  keeping 
the  country  "war  conscious,"  it  is  finding  its 
contpcnsations  for  zvhatez'cr  effort  that  patriotic 
duty  invoh'es.  There's  a  big  job  ahead  for  any- 
body ivho  could  figure  a  better  "war  picture" 
than  "Mrs.  Miniver."  And  is  this  type  of  pic- 
ture hard  on  the  box-office?  Not  when  it  can 
smash  records  for  the  Music  Hall  the  imy  the 
MGM  film,  which  Nczv  York  revieivers  put 
down  as  one  of  the  best  of  this  or  any  year, 
has  been  breaking  them  since  its  opening.  92,807 
patrons  in  4  days,  the  Music  Hall  reported  for 
last  viieck-end — a  mark  that  sets  a  new  high  for 
this  year.  But  the  people  generally  are  respon- 
sii'e  to  many  forms  of  entertainment — and  there's 
the  bright  spot  on  the  horison  for  exhibitors 
large  and  small.  As  a  direct  opposite  to 
"Miniver"  take  for  e.vample: 

•      •  • 

"Syncopation,"  the  RKO  musical  and  a 
swing-  number  from  title  frame  to  fadeout. 
The  picture  has  played  the  more  modest 
situations — but  is  doing  smart  business  in 
such  widely  separated  points  as  New  Or- 
leans and  Buffalo. 


The  "Held  over"  headline  runs  riot  on  the 
amusement  pages  of  New  York  dailies  this 
week.  There's  "Ten  Gentlemen  From  West 
Point,"  which  got  off  to  a  big  first  week  at 
the  Roxy  and  naturally  continues;  There's 
"Take  a  Letter  Darling"  playing  its  third 
week  at  the  Paramount;  There's  "In  This 
Our  Life"  continuing  at  the  Strand;  There's 
"Broadway"  holding  for  a  second  week  at 
the  Capitol  —  there's,  as  you've  already 
guessed,  not  enough  Broadway  houses  to 
keep  up  with  the  pictures  coming  along  and 
judged — by  their  sponsors  at  least — worthy 
of  a  downtown  deluxe  first  run. 

•      •  • 

Warners  are  bringing  in  "Wings  for  the 
Eagle"  behind  a  peppy  publicity  campaign. 
The  film  has  a  tag  of  special  significance  on 
it — at  least  from  a  sort  of  historical  slant 
for  Warners.  It's  the  studio's  3,000th  fea- 
ture. 


Jtme  13,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  7 


Exhibitors  Putting 
Punch  in  Campaigns 
To  Boost  Bond  Sales 

Exhibitor  enterprise  in  cooperating  with  the 
Treasury  Department  for  the  sale  of  war  bonds 
and  stamps  is  asserting  itself  through  the  medium 
of  aggressive  showmanship  methods.  A  wide 
variety  of  activities,  typical  picture  showmanship 
in  the  arrangement  of  booths  for  bond  and  stamp 
sales,  and  whole-hearted  enthusiasm  for  the  ef- 
fort has  been  evidenced  in  all  sections  of  the 
country. 

Typical  of  a  cooperative  spirit  under  which 
competing  theatres  are  getting  together  for  a 
common  purpose  in  advancing  bond  and  stamp 
sales  is  the  committee  set  up  by  exhibitors  of 
Little  Rock  and  North  Little  Rock,  Ark.  The 
committee,  comprising  managers  and  owners  of 
theatres  in  the  area  organized  some  time  ago. 
holds  weekly  meetings,  and  has  demonstrated  in 
early  accomplishments  the  value  of  their  united 
effort.  The  committee  is  headed  by  M.  S. 
McCord,  exhibitor  state  chairman.  On  the  ac- 
tive bodies  working  together  are  John  Rowley, 
Robb  &  Rowley  Theatres  ;  M.  J.  Pruniski,  Mal- 
co ;  Calude  C.  Mundo,  Rex  and  Liberty  theatres : 
Robin  Wightman,  Robb  &  Rowley ;  Herod  Jim- 
erson.  Rex  and  Liberty  theatres  ;  Sam  B.  Kirby, 
Malco.  On  the  first  2  days  of  the  drive,  the 
theatres  in  the  area  ran  up  a  total  of  $13,927.60 
in  bond  and  stamp  sales.  The  quota  for  the 
county  is  $35,000  for  the  month  of  June,  and 
the  theatremen  are  confident  that  they  will  top 
that  by  $15,000  at  least. 

A  tie-in  between  the  bond  selling  and  a  stage 
feature  was  introduced  when  the  RKO  Boston 
Theatre,  Boston,  offered  a  stage  show  under  the 
title  "Put  a  Stamp'  in  the  Book  for  Uncle 
Sam."  Happy  Felton,  Arthur  Treacher,  Ann 
Corio,  Mitzi  Green  and  others  in  the  show 
volunteered  to  sell  stamps  in  the  lobby  at  the 
finale  of  the  show — the  star  did  the  selling 
at  the  conclusion  of  the  act  leaving  the  stage 
and  walking  through  the  auditorium  to  the 
lobby  to  take  pledges  for  bonds  or  sell  stamps. 


Drive  Collections 
Reach  All-Time  High 

Total  moneys  received  by  the  National  Com- 
mittee of  the  industry's  .Army-Navy  Relief  drive, 
of  which  Nicholas  M.  Schenck  is  chairman,  this 
week  created  a  new  all-time  high  for  theatre 
collection  campaigns.  Checks  sent  in  by  par- 
ticipating theatres  reached  the  record-breaking 
total  of  $1,550,000.  Remittances  received  include 
the  following  amounts  from  circuits  and  the- 
atres : 

Paramount  enterprises,  Miami:  $5700;  M.  Switow 
&  Sons,  Louisville:  $3500;  Leo  Brecher  circuit.  New 
York  City:  $3000;  Dominion  Theatres.  Virginia: 
$1200;  Fourth  Ave.  Amusement,  Indiana:  $2150;  El 
Portal,  Las  Vegas:  $970;  Palace,  Newport  News: 
$1000;  Knickerbocker,  Nashville:  $1070;  Paramount. 
Nashville:  $2000;  Circle,  Indianapolis:  $3125;  Cres- 
cent Amusement  Co.  :  $5325  ;  RugofT  &  Keeker,  N.  Y. : 
$4210;  Prudential  Playhouses,  N.  Y. :  $6660  ;  United 
Theatres.  New  Orleans:  $3750;  Western  Mass.  Thea- 
tres, Springfield :  $5200 ;  Y  &  W  Management,  In- 
dianapolis;  $2750;  Radio  City  Music  Hall,  N.  Y.  C. : 
$11,000;  Wometco  circuit,  Florida:  $5000;  Roxy, 
N.  Y.  C.  :  $7000;  Skouras  Theatre  Corp.:  $35,409, 
plus  $1000   contribution   from  the   company;  Endicott 

{Continued  on  Page  10) 


Originality,  Ingenuity  Mark  Displays,  Stunts 
Created  by  Showmen  for  Bond,  Stamp  Drive 


Above:  Novel  War  Stamp  and  Bond 

booth  built  by  Manager  Sam  Gilman  Above:  World  War  I  Liberty  Loan  posters  form  nucleus  of  Stamp  and 
for  Loew's  Theatre,  Harrisburg,  Pa.      Bond  display  arranged  by  Angle  Ratto  at  Loew's  Palace,  Washington. 


Above:  Staff  members  of  Glendale  Theatre,  Glendale,  Calif.,  have 
been  named  Bond  Bombadiers.    Pledge:  to  sell  a  War  Bond  each  week. 


Above:  Uncle  Sam  sells  Stamps  and 
Bonds  from  unique,  inverted  tophat 
booth  at  Fabian  Fox,  B'klyn,  N.  Y. 


7^ 

THESE 
HEADLINES 
COME 
TRUE! 


WAR  STAMPS 

AND 

BONDS 
HERE! 


BATAAN  RETAKEN 


JAPS  QUIT! 


TOKYO  AFIRE! 
BERLIN  FALLS! 


RUSSIA  FREES  POUIND 


FRANCE  A  r  r 
CHEERS  H.  C.r. 


Above:  Posters  like  this,  created 
by  Oscar  Doob  for  Loew's  theatres, 
influence  Stamp  and  Bond  purchases. 


Above:  "Wishful  headlines"  display  created  by  Joe  Samartano,  Loew's 
Poli,  Meriden,  Conn.,  from  idea  suggested  by  ad  head  Oscar  A.  Doob. 


EAGLE  SQUAD 

authentic  picture  a 
who  did  not  wait  to 


EAGLE  SQUADRON 

IS  THE  FIRST 
PICTURE  TO  SHOW 

1.  HOW  THE  COM- 
MANDOS STRIKE! 

2.  THE  W.  A.  A.  F.'S 
IN  ACTION! 

3.  THE  CHANNEL 
MOSQUITO  FLEET! 

4.  THE  DEADLY  SPIT- 
FIRES IN  ACTUAL 
COMBAT! 


Fren< 


to  IS'' 


jab 


at  Ger«v^^, 

,or.<i  ^ 


artV 


of 


WALTER 

WANGER'S 


EAGLE  SQUADRON 


N  is  the  FIRST 

the  first  Americans 
stabbed  in  the  back! 


agle  Squadr 
is  ready!  Are  you? 

Watch  for  further 
news  about  the  first 
great  picture  of  the 
second  world  war! 


ERT  STACK  •  DIANA  BARRYMORE  •  JON  HALL  -  EDDIE  ALBERT  •  NIGEL  BRUCE  *  EVELYN  ANKERS 

ERIKSON  •  JOHN  LODER  •  EDGAR  BARRIER  •  ISOBEL  ELSOM  and  the  Flying  Heroes  of  the  EAGLE  SQUADRON  •  '?r.u'^J^',r<>£:?r?spSt' 

lal  Screen  Play  by  Norman  Reilly  Raine    .    Directed  by  ARTHUR  LUBIN    .    From  the  Cosmopolitan  Story  by  C.  S.  Forester    •   A  UNIVERSAL  PICTURE 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


June  13,  1942 


'Glamo/  for  Workers 
in  Local  Factories  Is 
New  Theatre  Activity 

A  lot  of  stress  is  being  placed  on  the  necessity 
of  putting  glamor  into  industry  and  making 
the  men  at  the  lathes  and  punch  presses  feel 
the  importance  of  their  contribution  to  the 
Nation's  war  efltort. 

Theatres  can  take  advantage  of  this  move- 
ment by  tie-ups  with  local  photographers  to 
take  pictures  of  men  in  industrial  plants,  if  the 
theatre  agrees  to  exhibit  the  finished  product 
prominently  in  the  lobby  or  on  the  front. 

The  stunt  can  prove  a  real  business-getter 
by  circling  the  heads  of  certain  men  in  the 
groups  and  admitting  them  free  on  a  given  night 
or  performance.  Pictures  can  be  taken  of 
entire  departments,  or  of  the  men  at  lunch 
periods,  or  leaving  the  plant,  if  permission  for 
pictures  at  the  work  benches  are  forbidden. 

If  your  town  has  more  than  one  industry 
engaged  in  war  work  you  can  arrange  for  a 
difTerent  plant  to  be  treated  each  week.  Give 
added  emphasis  to  the  stunt  by  arranging  with 
the  management  of  the  concern  for  a  picture 
of  such  completed  equipment  as  the  units  they 
manufacture  are  intended  to  serve  and  then  out- 
line the  part  of  the  machine,  gun,  or  other  war 
utensil  where  the  unit  fits.  Put  a  big  sign 
on  the  display  board  reading  "The  men  at 
(blank's)  are  making  (nuts,  bolts,  etc.,)  that 
help  the  nation  to  'Keep  'em  Flying,'  or  rolling, 
(or  whatever  war  effort  is  advanced  by  their 
work) . 

This  stunt  can  get  a  lot  of  attention  and  brmg 
in  a  lot  of  extra  dollars  if  it  is  properly  treated. 
Co-operation  is  certain  from  the  photographer, 
who  has  a  big  chance  of  selling  pictures  to 
members  of  the  groups,  and  from  the  manu- 
facturer, who  is  anxious  to  improve  the  morale 
of  his  employes. 


Boom  to  Patriotic  Enthusiasm  is 
Result  of  MacArthur  Celebrations 

Reports  have  been  coming  in  recently  about 
the  success  of  "McArthur  Matinee's"  and  "Mc- 
Arthur Nights."  The  popularity  of  the  Bataan 
Peninsula  hero  is  at  an  all  time  high  and  every 
newspaper  report  brings  him  more  forcibly  to 
the  attention  and  esteem  of  an  already  idolizing 
public. 

Managers  of  the  theaters  reporting  have  se- 
cured a  quantity  of  McArthur  buttons  and 
advertise  that  these  will  be  given  to  persons 
attending  the  special  performances.  It  is  ad- 
visable to  arrange  for  the  showing  of  some  war 
subject,  preferably  one  associated  with  action 
where  the  General's  hand  was  evident.  How- 
ever the  lure  of  receiving  a  button  carrying 
the  likeness  of  McArthur  seems  to  have  been 
sufficient  to  draw  maximum  attendance  regard- 
less of  the  program. 

Buttons,  l]4  inch  in  diameter,  are  reportedly 
available  at  approximately  $10.00  per  thousand. 


Drive  Collections  Reach  New 
All-Time  High  of  $1,550,000 

{Continued  from  Page  7) 
Circuit,  Brooklyn:  $1112;  Fox  Detroit  Theatre:  $3660; 
Black  Hills  Amusement  Co.,  Deadwood,  S.  D.  :  $1012; 
Fanchon  &  Marco  Theatres;  $4213;  St.  Louis  Amuse- 
ment Co.:  $6900;  Mort  H.  Singer  Theatres,  Chicago: 
$5059  ;  Atlantic  Theatres,  Philadelphia:  $2849;  Robb 
&  Rowley,  Arkansas:  $2931  ;  Newman,  Kansas  City: 
$1738;  Center,  Passaic,  N.  J.:  $1300;  Loew's,  Inc.: 
$217,500,  which  includes  $10,000  donated  by  the 
company;  Paramount-Richards,  New  Orleans:  $36,200; 
Alabama  Theatres,  Birmingham:  $16,865  ;  Translux 
Theatres,  N.  Y. :  $10,152;  Wilmer- Vincent.  N.  Y. : 
$6790;  Dixie  Theatres,  New  Orleans:  $1720;  Wilby- 
Kincey,  North  Carolina :  $4662 ;  Netco  Theatre  Corp., 
N.  Y. :  $2780 ;  Monroe  Amusement,  Rochester,  N.  Y. : 
$2015;  Paramount,  N.  Y.  C. :  $2975;  Jay  Emanuel 
Theatres.  Philadelphia:  $3126;  A.  Sablosky  Enter- 
prises. Philadelphia:  $1716;  M  &  P  Theatres,  Mass.: 
$31,619;  Essaness,  Chicago:  $5241;  Fabian  Theatres, 
N.  Y.  C. :  $14,047;  E.  M.  Loew's,  Mass.:  $4792; 
Interstate  Theatres,  Boston:  $2767. 


So  That  Your  Patrons  May  Know 

Names  of  service  staff  members  and  employes  in 
the  nation's  armed  services  are  listed  on  this 
display  located  in  the  lobby  of  New/  York's  Roxy 
Theatre.  A  gold  star  has  been  placed  next  to 
the  name  of  Ernest  Hubal  at  the  top  of  the  list; 
he  was  killed  in  action  at  Pearl  Harbor.  Blue 
stars  accompany  the  other  21  names.  So  that  your 
own  patrons  may  know  that  employes  of  your 
theatre  are  serving  their  country,  we  suggest  you 
place  a  similar  display  in  a  conspicuous  spot. 

Theatremen  Handle  War 
Heroes  National  Tour 

Prominent  theatremen  in  cities  to  be  visited 
by  the  War  Heroes  Parade  have  been  named 
coordinators  for  local  committees  by  Spyros 
Skouras,  president  of  20th  Century-Fox,  head 
of  the  War  Heroes  Parade  Committee,  acting 
for  the  Treasury  Department  under  appoint- 
ment by  Secretary  Morgenthau. 

The  parade  in  New  York  Monday  is  to  be 
repeated  in  21  cities,  in  which  arrangements 
for  demonstrations  such  as  took  place  in  Times 
Square  and  at  Madison  Square  Garden  in  New 
York,  have  been  made  by  theatremen  working 
with  the  Parade.  The  committee  heads,  who 
have  appointed  their  local  committees,  are: 

Marty  Mullin  and  Sam  Pinanski,  Boston;  Ted 
Schlanger,  Philadelphia ;  Izzy  Rappaport,  Baltimore ; 
Carter  Barron  and  John  Payette,  Washington,  D.  C. ; 
John  H.  Harris,  Pittsburgh;  Charles  Raymond.  Cleve- 
land ;  Dave  Idzal  and  Eddie  Silverman,  Detroit ;  Har- 
old Fitzgerald,  Milwaukee;  John  Balaban  and  James 
Coston,  Chicago;  John  Friedl,  Minneapolis;  Rick 
Ricketson,  Denver;  Tracy  Barham,  Salt  Lake  City; 
Frank  Newman,  Seattle;  Al  Finke,  Portland;  Arch 
Bowles,  San  Francisco ;  Charles  Skouras,  Los  Angeles ; 
Bob  O'Donnell,  Dallas;  E.  V.  Richards,  New  Orleans; 
Harry  Arthur,  St.  Louis. 

Following  is  the  schedule  of  cities  and  dates  ; 

June  10,  Boston;  June  11,  Philadelphia;  June  12, 
Baltimore;  June  13,  Washington;  June  14,  rest;  June 
15,  Pittsburgh;  June  16,  Cleveland;  June  17,  Detroit; 
June  18,  Milwaukee;  June  19,  rest;  June  20,  Minne- 
apolis and  St.  Paul;  June  21,  rest;  June  22,  Denver; 
June  23,  Salt  Lake;  June  24,  rest;  June  25,  Seattle; 
June  26,  Portland;  June  27,  San  Francisco;  June  28, 
rest;  June  29,  Los  Angeles;  June  30.  rest;  July  1, 
San  Antonio ;  ,JuIy  2,  Dallas  and  Fort  Worth ;  July 
3,  New  Orleans,  and  July  4,  St.  Louis. 


Show  Defense  Rehearsal  Movies 

Preparing  for  a  city-wide  blackout  and  to 
otherwise  further  its  Civilian  Defense  Program, 
the  city  of  Springfield,  O.,  including  Police  De- 
partment, Junior  Police  and  Auxiliary  Police, 
recently  held  a  rehearsal  program  at  the  local 
football  stadium.  Approximately  300  people  par- 
ticipated in  the  program,  with  500  serving  as 
snectators.  Cameramen  were  on  hand  to  take 
35  mm.  movies  which  were  shown  the  same  week 
at  all  Chakeres  theatres  in  Springfield. 


Sturdivant  Stresses 
Duty  to  Aid  Nation 

Remarks  of  B.  V.  Sturdivant,  former  director 
of  the  Los  Angeles  Theatre  Defense  Bureau, 
in  addressing  councilmen  of  that  group,  are  of 
significant  importance  to  theatremen  every- 
where. The  industry,  as  a  whole,  has  been  do- 
ing an  excellent  job  of  lending  its  every  needed 
effort  and  resource  to  assisting  the  Government 
but,  there  are  many  who  take  their  pledges 
of  participation  too  lightly  and  are  inclined  tu 
shirk.  For  this  latter  group  Mr.  Sturdivant's 
assertions  have  a  pointed  and  purposeful  mean- 
ing : 

"The  motion  picture  industry  will  remain  an 
essential  industry  just  as  long  as  it  makes  sub- 
stantial contribution  to  the  national  effort  dur- 
ing the  present  emergency.  The  motion  picture 
has  a  great  and  significant  duty  to  perform  but 
every  member  of  the  industry,  regardless  of  his 
or  her  position,  is  expected  to  contribute  to  the 
war  efifort  just  as  is  the  man  on  duty  at  the 
firing  line.  If  the  day  comes  when  producers 
and  exhibitors  can  not  justify  their  existence 
with  proper  co-operation,  then  that  will  be  the 
day  when  our  manpower  and  resources  will  be 
diverted  to  other  avenues  of  doing  our  part." 

Treating  on  the  moot  subject  of  exhibitors 
who  have  failed  to  co-operate  fully  on  the  ex- 
hibition of  releases  of  the  War  Activities  Com- 
mittee and  other  Government  sponsored  films, 
Sturdivant,  said : 

"Every  one  of  thfese  are  produced  with  great 
care  after  careful  consideration  and  are  expected 
to  be  given  preferred  playing  time  and  exhibi- 
tion by  every  theatre  in  the  United  States." 

Tarzan,  Jr.,  Touring 
For  Bond  Sales  Rallies 

Movie  fans  who  have  watched  Johnny  Sheffield 
cavort  across  the  nation's  screens  as  "Tarzan, 
Jr.,"  the  son  of  "Tarzan"  Johnny  Weissmueller, 
now  have  the  opportunity  of  seeing  the  young 
film  player  in  a  new  role,  for  he  has  launched 
a  countrywide  personal  appearance  tour  to  stimu- 
late sales  of  War  Bonds  and  Stamps. 

The  tour,  which  is  being  sponsored  by  the 
War  Savings  Staff  of  the  United  States  Treas- 
ury, started  in  San  Francisco  on  June  1. 

Johnny  is  making  personal  appearances  at 
rallies,  club  meetings  and  at  other  public  func- 
tions and  speaking  over  the  radio. 


Booth  for  War  Stamp  Purchases 
Set  Up  at  Warner  Home  Ofifces 

A  booth  for  the  sale  of  War  Stamps  to  Warner 
Bros,  home  office  employes,  numbering  over 
1,000  has  been  opened  on  the  Warner  build- 
ing's fifth  floor  where  the  company  cafeteria  and 
clubrooms  are  located.  The  booth  will  be  open 
during  the  lunch  hours  from  12  to  2  p.m.  daily, 
and  the  plan  is  to  encourage  employes  to  make 
regular  purchases  of  stamps.  First  day's  sales 
made  by  Esther  Sobel  and  Camille  Garrity, 
receptionists,  who  took  turns  in  the  booth, 
amounted  to  more  than  $600. 


Screen  Stars  on  Bond  Sale  Tour 

Screen  stars  are  in  the  forefront  of  "flying 
squadrons"  whose  mission  it  is  to  sell  War  Bonds 
and  Stamps  at  rallies  in  cities  and  towns 
across  the  country.  The  motion  picture  person- 
alities who  entered  the  field  this  week  on  tours 
scheduled  for  their  appearance  in  several  sec- 
tions of  the  country  are : 

Marlene  Dietrich,  who  left  New  York 
Wednesday  after  a  vacation  following  a  simi- 
lar tour ;  Jinx  Falkenburg,  Ann  Miller,  Donald 
Crisp,  Arleen  Whelan,  Shirley  Ross,  Mary 
Howard,  Gale  Sondergaard,  Mrs.  Pat  O'Brien, 
Lana  Turner,  Marjorie  Weaver. 


BRENT  •  DINNIS  MORGAN 


OLIVIA 


de  HAVILLAND 


in 


tnThts 


from  Ellen  Glasgow's  1941  Pulitzer  Prizewinner 


How  the  crowds  come!  How  the 
tickets  sell!  How  the  holdovers 
pile  up!  Six  weeks  at  the  H.  Y. 
Strand -for  the  second  time  in 
history!  And  two  weeks -three 
weeks -four  weeks  everywhere! 


HARLES  COBURN 

MK  CRAVEN  •  BILUE  BURKE 

irectedby  JOHN  HUSTON 

■WD  May  by  Howard  Koch  •  Baied  Upon  the  Novel 
by  Ellen  Cloteew  •  Muilc  by  Max  Steiner 


toke  it  from  us..« 


It's 


WARNERS! 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


Live  On  Danger 


Paramount  Gangster  73  mins. 

(Block  No.  7— Release  Date  Not  Set) 

AUDIENCE  SLANT:  (Family)  Fast 
moving  story  and  good  mixing  of  adventure, 
romance  and  thrills  should  more  than  satisfy. 

BOX-OFFICE  SLANT:  Cast  is  good 
enough  to  bring  them  in  and  the  picture 
should  hold  to  average  and  possibly  build. 

Cast:  Chester  Morris,  Jean  Parker,  Ralph  Sanford, 
Roger  Pryor,  Elizabeth  Risdon,  Douglas  Fowley,  Dick 
Purcell,  Edwin  Maxwell,  Ginger  Palmer,  Bernadene 
Hayes.  Credits:  Produced  by  William  H.  Pine  and 
William  C.  Thomas.  Directed  by  Sam  White.  As- 
sistant director,  Howard  Pine.  Screenplay  by  Maxwell 
Shane,  Richard  Murphy  and  Lewis  R.  Foster  from  an 
original  story  by  Lewis  R.  Foster  and  .\lex  Gottleib. 

Plot:  An  on-the-spot  radio  announcer  is 
ambitious  to  get  a  foreign  assignment  until 
he  falls  head  over  heels  in  love  with  the  sister 
of  an  ex-mobster  that  has  been  falsely  accused 
of  murder.  His  fake  broadcast  of  an  event 
that  he  had  been  too  late  to  cover  causes  him 
to  get  fired  from  his  job  and  he  arranges  to 
turn  in  the  brother  of  his  girl  friend  in  order 
to  get  back  his  position.  When  convinced 
of  the  brother's  innocence  he  gives  up  his 
dream  of  overseas  employment  and  starts 
out  to  capture  the  real  murderer. 

Comment:  Gangland,  crooked  politics  and 
radio  get  all  mixed  up  with  romance  in  this 
one  but  Director  White  has  managed  to  keep 
his  story  twisting  and  turning  to  cover  the 
wide  area  of  backgrounds  in  an  admirable 
manner.  Chester  Morris,  as  the  hard-hearted 
announcer  who  sees  only  the  story  and  never 
senses  the  affect  of  his  success  on  those  who 
make  the  headlines,  does  an  excellent  job 
and  Jean  Parker,  as  the  sister  of  the  con- 
victed criminal,  works  with  just  the  right 
amount  of  reserve  to  make  her  part  convinc- 
ing. Thrills  and  excitement  fairl}^  tumble  over 
each  other  throughout  the  footage  and  there 
is  well  handled  comedy  relief  to  spice  the 
excitement.  The  camera  department  has  been 
well  handled  and  the  sequences  dealing  with 
the  people  rescued  from  a  burning  liner 
strewn  like  debris  on  the  beach  and  the  cap- 
ture of  the  murderer  in  the  abandoned  mine 
rate  excellent.  A  new  child  find.  Ginger 
Palmer,  has  a  nice  spot  and  shows  promise. 
Others  in  the  cast  fill  their  allotted  places  in 
convincing  manner.  Sell  this  as  a  top  ranking 
adventure  story.     It's  really  good. 

Catchline:  Hold  on  to  your  hats,  folks — 
It's  thrill-filled  and  punch-packed! 


Tough  As  They  Gome 


Universal 


Drama 


63  mins. 


(Prod.  No.  6019,  Nat'l  Release,  June  5) 

AUDIENCE  SLANT:  (Family)  Good  en- 
tertainment for  those  who  like  the  Dead  End 
Kids  brand  of  trouping. 

BOX  OFFICE  SLANT:  One  of  their  best 
pictures  in  this  series.  Okay  for  supporting 
spot. 

Cast:  Billy  Halop,  Paul  Kelly,  Helen  Parrish,  Ann 
Gillis.  Huntz  Hall.  Bernard  Punsley,  Gabriel  Dell, 
Virginia  Brissac,  John  Gallaudet,  Giselle  Werbiseck, 
Jimmie  Butler,  Clarence  Muse,  Theresa  Harris,  John 
Eldredge,  James  Flavin.  George  Offerman,  Jr.,  An- 
tonio Filauri.  Inez  Palange.  Mela  Powers.  Kitty  O'Neil, 
Ben  Hall.  Cy  Shindell.  Duke  York.  Dick  Hogan, 
William  Forrest.  Paul  E.  Burns.  Credits:  Directed 
by  William  Xigh.  Screenplay  by  Lewis  Amster  and 
Brenda  Weisberg.  Original  story,  Lewis  Amster  and 
Albert  Bein.  Director  of  photography.  Woody  Bredell. 
Associate  producer.  Ken  Goldsmith. 

Plot:  A  youngster  living  in  the  slums,  tries 
to  get  a  job  with  an  organization  that  has 
been  trying  to  better  slum  conditions.  In- 
stead he  gets  mixed  up  with  a  loan  shark  out- 


Legion  of  Decency  Ratings 

(For  Week  Ending  June  13) 
SUITABLE  FOR  GENERAL  PATRONAGE 


Atlantic  Convoy 
Bambi 

Cyclone  Kid 

SUITABLE  FOR  ADULTS  ONLY 


In  Old  California 
Magnificent  Dope 
Strictly  in  the  Groove 


Calling  Dr.  Gillespie 


fit  and  it  becomes  his  distasteful  duty  to 
pick  on  his  fellow  slum  residents.  However, 
he  finds  a  wa}^  out  for  all  and  a  new  future 
looms  in  the  offing  for  him  and  his  slum 
friends. 

Comment:  With  a  tightly-knit  script  that 
gives  full  rein  to  their  usual  type  of  mug- 
ging, the  Dead  End  Kids  put  over  one  of 
their  best  pictures  to  date  in  this  series.  The 
"kids"  are  aided  by  a  swell  portrayal  hy 
Paul  Kelly,  whose  scenes  with  the  willful 
Halop  contribute  greatly  to  the  general  suc- 
cess of  the  film.  For  the  fans  who  enjoy 
"The  Dead  Enders"  this  will  prove  excep- 
tionalljf  entertaining,  for  there  is  a  goodh^ 
share  of  their  rough-and-rowdy  comedi'.  Wil- 
liam Nigh's  direction  keeps  the  picture  going 
at  a  fast  pace.  Effective  trouping  is  turned 
in  by  the  other  members  of  the  cast,  which 
includes  Helen  Parrish,  Ann  Gillis  and  Vir- 
ginia Brissac;  a  good  cast  for  anj'one's  dough. 
Production  values  are  sound.  Title  will  fit 
in  niceh-  for  merchandise  tie-ups  and  a  series 
of  teaser  ads.  Wisecracks  from  the  "Dead 
End  Kids"  would  attract  attention  if  put  all 
over  3'our  front  and  lobbj^.  Can  also  be 
sold  by  cooperation  with  social  clubs. 

Catchline:  Obsessed  by  his  desire  to  make 
good  in  a  two-fisted  wav. 


Are  Husbands  Necessary  ? 

Paramount  Comedy  79  mins. 

(Block  No.  7— Release  Date  Not  Set) 

AUDIENCE  SLANT:  (Family)  Generally 
pleasing  and  broadly  amusing  in  sufficient 
of  its  situations  to  win  good  reaction  particu- 
larly in  the  average  situation. 

BOX-OFFICE  SLANT:  Value  of  the 
Milland-Field-Morison  combination  as  a  draw 
is  chief  attraction  factor.  Needs  strong  dra- 
matic support  from  companion  feature  if 
given  top  spot  in  billing. 

Cast:  Ray  Milland,  Betty  Field,  Patricia  Morison, 
Eugene  Pallette,  Phil  Terry,  Richard  Haydn,  Charles 
Dingle,  Leif  Erickson.  Cecil  Kellaway.  Kathleen  Lock- 
hart,  Elizabeth  Risdon.  Credits:  .-Associate  producer, 
Fred  Kohlmar.  Director.  Xorman  Taurog.  Screenplay 
by  Tess  Slesinger  and  Frank  Davis.  Adapted  from 
novel  by  Isabel  Scott  Rorick.  Photographed  by 
Charles  Lang. 

Plot:  Wackjf  domestic  comedy  centering 
about  a  dithery  young  couple  who  get  along 
swell  until  their  second  wedding  anniversary, 
when  husband  (Milland)  gets  irked  by  wife 
(Betty  Field)  for  her  interference  in  his  busi- 
ness. She  has  her  turn  to  get  irked  when 
husband's  old  flame  (Morison)  suddenh' 
shows  up.  Ultimately  the  wife's  interference 
in  husband's  business  results  in  a  promotion 
for  him,  and  it  all  washes  out  happily  for 
everybody. 

Comment:  This  is  good  all-around  domestic 
comedy  with  an  especially  attractive  perform- 
ance by  Betty  Field  in  a  humorous  character- 
ization she  manages  adroitly.  It  is  a  blend 
of  the  screwball  type  of  comedy  with  some 


eflfective  slapstick  introduced  in  a  "production 
number"  at  which  Ray  Milland  as  a  slightly 
tipsy  masquerader  provides  the  fun  as  he 
stumbles  about  in  a  suit  of  armor.  The  ac- 
tion is  always  on  the  light  side  with  spats 
and  misunderstandings  between  the  young 
couple  as  the  material  which  is  depended 
upon  to  entertain — and  entertain  the  picture 
will  in  the  average  situation.  There  is  an- 
other element  of  appeal  in  the  "success  story'' 
angle  as  Milland — more  by  good  luck  than 
good  management  of  his  interfering  but  ever- 
loving  wife — works  up  to  a  better  job  at  the 
bank.  Milland  and  Betty  Field  have  good 
support  from  Patricia  Morison,  Eugene  Pal- 
lette, Richard  Haydn,  Charles  Dingle  and 
others.  Sell  it  as  carefree  comedy  about  a 
i'oung  married  couple  whose  efforts  to  get 
along  on  a  budget  provide  just  the^  tonic  en- 
tertainment-seekers want. 


Tombstone, (TheTownTooToughTo  Die) 


Paramount 


Western 


78  mins. 


(Block  No.  7— Release  Date  Not  Set) 

AUDIENCE  SLANT:  (Family)  A  seventh 
heaven  of  action  for  Western  fans  and  some 
exceptionally  fine  entertainment  for  every- 
body. 

BOX-OFFICE  SLANT:  Headed  for  pay 
dirt.  Good  for  top  money  and  holdover  play- 
ing time. 

Cast:  Richard  Dix,  Frances  GifTord,  Edgar  Buchanan, 
Don  Castle.  Kent  Taylor,  Rex  Bell,  Clem'Bevans,  Vic- 
tor Jory,  Chris-Pin  Martin,  Jack  Rockwell.  Charles 
Stevens.  Hal  Taliaferro.  Credits:  Produced  by  Harry 
Sherman.  Directed  by  William  McGann.  Based  on 
an  original  story  by  Dean  Franklin  and  Charles 
"Chuck"  Reisner.  Glenn  Cook,  assistant  director. 
Photography  by  Russell  Harlan. 

Plot:  Tombstone,  Arizona,  in  the  gun- 
slinging  days  when  it  was  known  throughout 
the  nation  as  the  toughest  town  on  earth.  A 
few  peace  loving  citizens  decide  to  employ 
Wyatt  Earp  as  Marshall  in  an  effort  to  break 
up  the  gangs  that  are  spreading  terror  and 
the  rule  of  the  six-gun  that  is  giving  the 
town  its  bad  reputation.  How  Earp  went 
about  the  job  of  making  the  bad  men  behave 
and  eliminating  the  undemocratic  practices  is 
portrayed  in  the  film  along  the  same  lines 
that  have  been  written  indeliblj'  in  the"  his- 
tory of  the  men  who  reclaimed  the  West. 

Comment:  A  stirring  story  of  the  West 
with  a  mi.xing  of  historical  fact  and  fictional 
fancy  that  hits  the  spectator  some  place  be- 
tween the  inherent  regard  and  respect  every 
American  holds  for  the  pioneers  and  the  sat- 
isfaction experienced  when  we  see  pictured 
verification  of  the  colorful  imaginings  lov- 
ingh'  associated  with  the  period.  The  camera 
has  caught  the  spirit  of  what  we  so  happily 
link  with  the  best  historical  data  and  flights 
of  fiction  dealing  with  the  West  in  the  daj'S 
of  the  '49ers.  No  personality  played  a  finer 
part  in  wresting  communities  from  the  hands 
of  the  desperadoes  and  the  rule  of  the  six-gun 
than  Wyatt  Earp,  the  frontier  Marshal  so 
well  interpreted  by  Richard  Dix.  Everybody 
in  the  cast  does  an  .excellent  job  of  con- 
tributing to  the  enjoj'ment  and  Edgar  Bu- 
chanan makes  as  lovable  a  villain  as  has  been 
seen  on  the  screen  since  Wallace  Beer}-  gave 
up  those  kind  of  parts.  The  stor}-  is  so  tense 
and  laden  with  suspense  that  you  almost  lose 
track  of  the  exciting  gun  fights  and  thrilling 
action  that  pervades  throughout  the  footage. 
You  can  go  after  the  history  students  as  well 
as  the  V^estern  fans  on  this.   It's  tops. 

Catchline:  Turn  back  history's  pages  and 
live  again  the  thrilling  life  of  a  pioneer. 


-.31 


June  13,  1942 


S  H  O  W      E  N  '  S 


TRADE  REVIEW 


Page  13 


Paper- Weight  Oscar 
Helps  Sell  Suspicion^ 

Still  have  that  replica  of  an  Oscar  which 
I'  Columbia  Pictures  sent  to  exhibitors  throughout 
the  country  back  in 
1933  when  they  re- 
ceived the  Academy 
Award  for  "It  Hap- 
pened One  Night"?  If 
|i  so,  are  you  still  using 
it  as  a  paper-weight? 
Ever  stop  to  think  that 
you  might  have  used 
it  to  sell  an  attraction  ? 
Consider : 

Out  in  Merced,  Cali- 
fornia, Manager  Harry 
Nunan  had  an  Oscar, 
still  has  one,  for  that 
matter.  But  with  the 
Academy's  selection  of 
Joan  Fontaine  as  the 
best  actress  of  1941 
for  her  performance  in 
"Suspicion,"  the  Mer- 
ced Theatre  manage- 
ment found  he  could 
put  the  statuette  to  a 

more  productive  purpose  than  as  an  instrument 
to  prevent  papers  from  blowing  off  hi^  desk. 

So,  on  playing  "Suspicion,"  INunan  placeu  the 
Oscar  in  a  showcase,  had  a  special  sign  painted 
to  go  with  it,  and  exhibited  the  statuette  in 
the  foyer  ten  days  in  advance  of  showing,  after 
which  it  was  removed  to  the  front  of  the  the- 
atre  (see  cut). 

Here  is  the  copy  that  went  with  the  display : 
"Exact  replica  of  'Oscar'  awarded  Joan  Fon- 
taine as  the  best  actress  of  the  year  for  her 
performance  in  'Suspicion.'  Don't  miss  this 
grand  picture  (playdate)." 

The  RKO-Radio  picture  grossed  more  than 
any  other  attraction  played  on  the  same  days 
of  the  week  during  a  four-week  period.  And 
the  increase  in  patronage  was  even  more  re- 
markable considering  the  fact  that  the  usual 
patron-participating  game  had  been  cancelled 
for  this  engagement. 

Yes,  Nunan  did  it  with  that  little  Oscar 
paper-weight. 


Plan  Special  Exploitation  Units 
For  Forthcoming  'Eagle  Squadron' 

John  Joseph,  national  publicity  and  adver- 
tising director  for  Universal,  who  returned  to 
the  studio  last  week  following  the  company's 
New  York  sales  convention,  announced  that 
Walter  Wanger's  "Eagle  Squadron"  will  have 
the  benefit  of  the  largest  exploitation  units  in 
the  company's  history. 

These  units,  each  numbering  three  men,  and 
operating  under  the  supervision  of  Maurice 
Bergman,  eastern  advertising  manager,  will 
cover  engagements  in  every  part  of  the  country. 

Special  advertising  appropriations  have  been 
made  for  "Eagle  Squadron."  These  will  provide 
for  concentrated  campaigns  in  newspapers,  bill- 
boards and  radio. 

George  Fraser,  who  recently  resigned  from 
the  publicity  department  of  20th  Century-Fox, 
has  been  appointed  to  serve  as  special  press 
representative  for  "Eagle  Squadron." 


Campaign  Unrivaled  in  Scope 
Heralds  Premiere  of  Dandy' 


Model  planes  hanging  from  chandelier  in 
lobby  was  one  phase  of  the  campaign  staged  by 
John  Field,  Grove,  Chicago,  on  "Joan  of  Paris." 


War  Bor^d  Tieup  Adaptable 
To  Most  Other  Communities/ 
Film  is  Thoroughly  Exploited 

Outstanding  and  unprecedented  feature  of  the 
"Yankee  Doodle  Dandy"  world  premiere  cam- 
paign directed  by  Mort  Blumenstock,  in  charge 
of  Warner  Bros,  advertising  and  publicity  in 
the  East,  was  the  tieup  whereby  the  Treasury 
Department  sponsored  the  premiere,  with  pur- 
chase of  a  War  Bond  as  a  requisite  for  ad- 
mission. 

The  War  Bond  campaign,  which  is  adaptable 
to  most  other  communities  throughout  the 
country,  resulted  in  the  sale  of  more  than 
$5,750,000  in  War  Bonds  and  created  a  vast 
amount  of  good-will  for  the  whole  industry, 
besides  getting  the  picture  off  to  a  most 
auspicious  start  under  its  two-a-day  policy  at 
the  Hollywood  Theatre  on  Broadway. 

•  Radio  Record 

Making  full  use  of  the  wealth  of  popular 
music  in  the  picture,  especially  such  numbers 
as  Grand  Old  Flag,  Over  There,  Yankee 
Doodle  Boy,  Mary,  and  numerous  other  George 
\l.  Cohan  hits,  radio  programs  totaling  a  new 
record  were  lined  up  for  playing  of  the  song 
numbers  and  tributes  and  salutes  to  Cohan 
himself,  with  plugs  for  the  picture  in  each  case. 
During  one  week  alone,  about  30  coast-to-coast 
programs,  such  as  Eddie  Cantor,  Jack  Benny, 
Kate  Smith,  Fred  Allen,  Bing  Crosby,  Fibber 
McGee  and  Molly,  Paul  Whiteman,  Fred  War- 
ing, and  other  headliners  paid  tribute  to  Cohan 
and  his  picture,  many  of  the  stars  voluntarily 
offering  to  do  so,  while  others  were  lined  up  by 
Isabel  G.  Turner,  the  Warner  radio  contact  in 
New  York,  as  well  as  by  the  studios  and  the 
music  publishers.  The  week-end  of  the  prem- 
iere, "Dandy"  received  40  network  radio  plugs, 
in  addition  to  countless  mentions  over  local 
stations.  Every  orchestra  was  eager  to  play 
the  music,  both  on  its  merits  and  as  a  salute  to 
Cohan. 

•  Phonograph  Albums 

With  dozens  of  leading  orchestras  and  vo- 
calists fighting  to  record  the  excellent  arrange- 
ments of  Cohan  songs  in  the  picture,  Victor, 
Columbia  and  Decca  immediately  started  put- 
ting out  elaborate  albums,  decorated  with  stills 
and  art  work  from  the  picture,  and  with  ad- 
vertising and  exploitation  designed  to  include 
exhibits  of  stills  and  other  display  matter  pub- 
licizing the  film's  current  engagement  at  the 
Hollywood  Theatre.  Twenty-five  Davega  stores 
all  over  town  had  big  window  layouts  with 
streamers  crediting  the  picture,  together  with 
plugs  in  the  large  newspaper  ads,  and  in  co- 
operation with  the  recording  company  the  music 
counters  of  various  other  stores  also  set  up 
attractive  displays.  All  these  tieups  were  ar- 
ranged by  Wilma  Freeman  of  Mort  Blumen- 
stock's  staff. 

•  Clothing  Store  Windows 

Men's  and  women's  clothing  stores  also  were 
brought  into  the  exploitation  fold  on  a  big 
scale  by  Miss  Freeman.  Weber  &  Heilbroner. 
one  of  the  town's  leading  men's  stores,  came  in 
for  an  e.xclusive  "Yankee  Doodle  Dandy"  neck- 


tie promotion,  which  they  featured  in  their 
Fifth  Ave.,  Broadway  and  seven  other  stores 
around  town.  Newspaper  ads  supported  the 
window  displays,  with  the  usual  mentions  of 
the  picture  at  the  Hollywood  Theatre.  Russeks, 
a  leading  women's  store  on  Fifth  Avenue,  went 
for  a  big  window  display  and  newspaper  ads 
featuring  dresses  adapted  from  a  model  worn  by 
Joan  Leslie  in  the  picture.  Franklin  Simon, 
another  large  Fifth  Avenue  shop,  advertised 
a  "Yankee  Doodle  Dandy  of  a  suit"  for  girls. 

•  Taxicab  Placards 

Small  placards  reading  "Be  a  Yankee  Doodle 
Dandy — I5uy  War  Bonds"  were  installed  in  sev- 
eral thousand  New  York  City  taxicabs,  aggre- 
gating more  than  25,000  fares  daily.  No  charge 
was  made  by  the  taxi  companies  for  this  co- 
operation. 

•  Defense  Workers 

To  spur  more  efficiency  among  defense  work- 
ers, arrangements  were  made  with  labor  man- 
agement committees  of  the  War  Production 
Board  whereby  "Yankee  Doodle  Dandy"  Score 
Boards  would  be  set  up  in  defense  plants  to 
give  recognition  to  the  best  workers — who  re- 
ceived a  pin  reading  "I'm  a  Yankee  Doodle 
Dandy."  Will  Yolen  of  Blumenstock's  staff  set 
this  and  the  taxi  tieup,  as  well  as  arranging 
for  the  Navj^'s  first  High  School  flying  cadet 
unit  to  be  officially  known  as  the  Yankee  Doodle 
Dandy  Squadron,  and  for  Cohan  theatre  pro- 
gram exhibits  in  New  York  Public  Libraries 
and  various  other  hookups. 

The  jockeys  at  Belmont  Park  also  came  into 
the  picture  when  the  Jockeys'  Guild  held  an 
election  to  name  the  Yanke  Doodle  Dandy  of 
the  American  Turf,  and  various  Boys'  Clubs 
were  designated  as  Yankee  Doodle  Dandies. 

•  Hats  for  USO  Collections 

Red,  white  and  blue  "Yankee  Doodle  Dandy" 
hats,  blocked  at  the  bottom  and  slit  at  the  top 
for  the  dropping  of  coins  or  bills,  were  made  up 
for  use  in  collecting  funds  for  the  United  Ser- 
vice Organization  campaign  to  provide  enter- 
tainment for  the  boys  in  uniform.  Collectors  re- 
ported that  the  hats  helped  to  induce  cheerful 
contributions.  The  $80,000  dress  of  pearls,  called 
the  "Yankee  Doodle  Dandy"  Dress  by  the 
USO.  is  being  dismantled  and  the  pearls  are 
being  distributed  to  department  stores  in  80 
leading  cities  for  sale  to  the  public  with  pro- 
ceeds going  to  the  USO. 

•  Accessories 

Biggest  and  most  impressive  line  of  accessories 
ever  made  was  worked  up  under  the  super- 
visiovi  of  Bernard  R.  Goodman  for  ^Dandy." 
Items  included  everv^thing  from  a  midget  win- 
dow card  to  a  24-sheet.  In  addition  to  the  regu- 
lar materials,  such  as  posters,  lobbies,  etc.,  the 
list  of  specials  embraced  a  four-page  tabloid-size 
roto  herald,  with  front  cover  in  full  color; 
40x60  photocrome  display;  satin  usher's  badge; 
40x60  satin  banner ;  9-ft.  giant  satin  banner ; 
6-ft.  giant  standee  in  10  colors ;  set  of  ten 
8x10  color  gloss  stills;  22x28  jumbo  window 
card,  and  numerous  other  items.  The  red, 
white  and  blue  motif  was  used  throughout  by 
artist  Joe  Tisman. 


Buy  War  Bonds  and  Stamps  Every  Payday 


Page  14  SHOWMEN 'STRADEREVIEW  June  13,  1942 


Patriotic  Angle  Gets  Easson's 
Herald  in  Banks,  Post  Office/ 
Walter*s  Premature  Defense 


ALPTn&  screen  (V]£55£NG^R 


0-\  AV  ^  ^ , 


TWO  YANK5  IN  TRIM  I  DAD  6  W£  fcNEiMY  THE  WORK^ 

/ANK.5  LAND  AHlD 
THt?iLL^-FUM 


: standing  productions 
>olce(J  to  ifion-  during 
>nth  of  Juna,  Lteny  of 


1  you  nawd 
i  aplandld 


OLsen  ajid  Johnson,  Hartba 
<th7e         '!t\igb  Herbert 


-KELLZAroPPIK',"  codest- 
f  described  the  garwtest 
lash    ban^,  e/e-fllling, 

i.th  th6  orlgls*!  stars, 
Lssn  uid  Johnson,  plus 
irtha  Rayo,  aigh  Hortmrt, 

id  Sobio-t  PaifB.  Tbe 
LEtuj-*  aho^^s  3un-i[oa.,  at 
IB  Alpine. 


THOUGH/ 

THEy>?t 

TOUGH 

THtyVE  GOT 
THE  STU 

may 
Z9-30 

^TARRtTT 
Pomn  'R'Q 


...in  ft  bla;*  oC  ttu-llU 
Mid  laughat  Thoje  "TWO 
lAKKS  IN  iSJNIDU)"  ars 
nsJtin^    eneiQ-    spies  see 

Bough; 1  Thay ' re  Tough; 
Thoy'va  got  tb"  stuff. 

Ttur-a'a  no  hoMlng  Pat 
O'Brien  and  Brian  Qooliiv:- 
nhen  the  righting  startj! 
7  hay  ccji4  lick  thel> 
*oigtit  in  viidcats. ,  .until 
a  aildcat  in  sliirts  aaaed 
Janet  Bl&lr  stutod  throw- 
ing hnr  iroLKtit  around  ITfO 
TANKS  m  TillHIDAD'  is  tho 
f ightln'osl  froe-Tor-all 
of  run  ind  thrills  that 
oT«r  scorchad    tba  torrid 

for  tba  co^il«t«  ud 
thrilling  story  of  "Tm 
Yonka  In  Trinidad"  bo  aura 
and  Tlait  tho  Aiplns  Thea- 
tre this  Friday  or  Satur- 
day, lou  oill  olfo  aoa  a 
suoll  "'estorn  picture, 
•DOtlN  aiO  CRANDi  f?AI"  ^th 
CQorlos  Starrett  and  his 
partner  F?lUlaB  Haydan. 


V4U&H  HtRl^iOT 


Oh  for  the  day  when  we  can  talk  about  the 
weather  again !  W e'll  be  so  glad  for  the  privi- 
lege we'll  devote  most  of  our  space  to  the  sub- 
ject. But  right  now,  even  if  we  had  the  privi- 
lege, there  are  too  many  programs  on  tap  to 
permit  discussion  of  the  elements  outside, 
whether  they  be  rain,  snow,  sunshine  or  what 
have  you? 

We'll  start  oi¥  by  acknowledging  the  herald 
on  "How  Green  Was  My  Valley,"  sent  in  by 
Manager  A.  Easson  of  the  Oakwood  Theatre. 
Toronto.  Canada.  Easson  tied  in  with  the  War 
Savings  Stamp  campaign  by  using  this  copy  on 
the  cover :  "  'How  Green  Was  My  Valley.'  We 
all  prefer  Green  Valleys  to  Scorched  Earth. 
How  can  you  do  your  share  to  keep  our  Valleys 
always  Green  ?  The  answer :  Join  Canada's 
big  parade  of  regular  purchasers  of  War  Sav- 
ings Stamps." 

This  copy,  the  Oakwood  management  advises 
us,  made  it  possible  to  get  the  heralds  into  the 
banks  and  the  neighborhood  post  office.  All  in 
all,  8,000  were  printed,  of  which  7.000  were  dis- 
tributed house  to  house  in  the  district. 

Bob  Walter,  manager  of  the  Summit  Thea- 
tre, Kansas  City.  Mo.,  apparently  had  the  idea 
we  were  going  to  criticize  his  program,  for  be- 
fore we'd  even  opened  our  mouth  he  rallied  to 
its  defense.  Gosh,  we  don't  mean  to  "tear 
programs  apart."  If,  at  times,  we  do  seem  on 
the  critical  side,  it's  only  because  we  believe  the 
exhibitor  will  want  to  know  how  he  can  im- 
prove this  medium  of  show-selling  so  it  will 
appeal  to  the  greatest  number  of  people.  But, 
anyway,  Walter's  program  is  a  card  of  "cheap." 
colored  stock,  size  about  3^x95/2.  Here  is  what 
Walter  says  in  its  defense: 

"First,  this  is  the  type  of  program  that 
patrons  have  been  accustomed  to  since  about 
ten  years  ago.  I  find  that  they  won't  accept 
anything  else.  They  might — in  time — but 
that  time  is  valuable  to  my  box-office.  Sec- 
ond, mats  are  too  large  to  be  used  on  this  agamst  a  rather  strong  detense.  Atter  all. 
size  program.  Third,  this  program  is  their  patrons'  likes  and  dislikes  are  the  mam  factors 
weekly  'Bible.'  They  certainly  do  demand  to  to  be  considered.  If  they  like  the  card  (which, 
see  one  each  week.  If  that  doesn't  take  care  way,  is  as  clean  and  neat  a  printing  job 

of  the  flaws,  please  pan  me  unmercifully  and  ^s  we've  ever  seen),  then  that's  all  that  mat- 
maybe  I'll  see  the  light.  I'm  the  youngest  ters.  Whenever  we  take  a  program  to  task,  it 
manager  in  the  Commonwealth  Circuit  and  1^  only  with  the  thought  in  mind  of  making 
can  still  change  my  ideas."  niore  popular  with  patrons,  not  to  make  it 

Well— even  if  we  ivanted  to  pan  Walter's  fancier.  Situations  difYer,  too.  Walter's  pro- 
weekly  program  card,  we'd  have  to  buck  up     §''^'"  "^'S'^t  be  another  manager's  poison,  whde 

  a  successful  publication  issued  by  another  thea- 

1/  j.'  til       L  vi'ould  never  do  for  the  Summit.    So  long 

"lour   /ippitCattOn    JjlanK—     as  the  patrons  accept  it,  demand  it.  nothing  else 

Clip  and  Mail  Now!  Walter  also  tells  us  about  a  good-will  idea 

  he  "cooked  the  other  night."  It  occurred  to  him. 

STR  Program  Exchange  while  making  collections  for  the  Army-Navy 

SHOWMEN'S  TRADE  REVIEW  Relief  Fund,  that  since  the  money  had  been 

1501  Broadway  contributed  by  the  patrons,  it  was  only  fair  that 

New  York,  N.  Y.  they  should  know  how  much  they  had  given.  So 

he  ran  a  slide  revealing  the  amount,  "and  got 
Dear  "Chick": — I  hereby  apply  for  membership  in  a  world  of  good  comment."  Here  is  another 
the  STR  Program  Exchange.  I  understand  that  entry  example  of  building  goodwill, 
of  my  name  on  this  coupon  signifies  a  willingness  Manager  Raymond  Thayer  of  the  Alpine 
to  exchange  theatre  programs  with  other  tlieatres.  Theatre,  Gassaway,  W.  Va.,  has  been  kind 
but  involves  no  other  obligation.  Only  managers,  enough  to  send  us  a  copy  of  his  Alpine 
assistants,  or  men  in  charge  of  programs  eligible.        Screen  Messenger  suitable  for  reproduction 

purposes.    You'll  find  it  elsewhere  on  this 
Name   ^   page.    For  another  Alpine  house  at  Sutton 

(there  must  be  a  lot  of  Alpines  in  that  terri- 
Theatre  tory)  a  somewhat  different  type  of  program, 

printed  by  a  program-printing  company,  is 
-   .  .  issued.   We've  described  it  before:  one  side 

is  a  rainbow-blend  of  cover,  over  which  is 

printed  a  list  of  attractions,  utilizing  one- 
Ci'y    and  two  column  ad  mats ;  the  other  side  has 

a  heading,  "Flashes  from  Hollywood,"  over 
State    a  collection  of  short  movieland  items;  one 


Thayer's  Economical  Program 

To  patrons  of  the  Alpine  Theatre,  Gassaway, 
W.  Va.,  Manager  Raymond  Thayer  sends  a 
program  like  that  shown  In  the  illustration  above. 
It  has  a  newspaper  style,  yet  the  mimeograph 
method  of  printing  makes  it  an  economical  pro- 
gram to  issue.  There  is  no  copy  on  the  other  side. 


column  is  devoted  to  a  "career  story"  of  a 
famous  personality.  Well,  let's  get  back  to 
Gassaway  where  Thayer  not  only  issues  a 
program  like  that  reproduced  on  this  page 
but  also  favors  his  patrons  with  a  monthly 
calendar.  Perhaps  everyone  sees  The  Alpine 
Screen  Messenger,  but  wise  showman  Thayer 
isn't  taking  any  chances,  hence  the  calendar. 
Besides,  this  form  of  program  is  welcomed  by 
most  patrons. 

Having  passed  us  up  temporarily  while 
welcoming  the  stork  to  his  household  (STR, 
May  23.  p.  22),  Arnold  Stoltz  sends  us  samples' 
of  pluggers  he  distributed  on  a  recent  midnight 
spook  show.  In  the  upper  left-hand  and  right- 
hand  corners  are  red  crosses  between  which  is 
this  copy  in  bold  type:  "First  Aid  to  Faint 
Hearts."  The  copy  continues  :  "If  you  Pass  Out 
when  seeing  Francisco's  Midnight  Spook  Frolic 
we'll  Pass  You  In  Free  to  see  another  per- 
formance, etc."  Incidentally,  this  Francisco 
Spook  Show  must  get  around,  for  only  a  few- 
weeks  ago  (STR,  Afril  4,  p.  40)  we  carried 
an  exploitation  item  about  its  appearance  at 
Manager  Harry  Nunan's  Merced  Theatre,  Mer- 
ced. Calif.  But  then,  it's  easy  for  spooks  to  get 
around ;  they  can  pass  right  through  barriers 
that  would  stop  mortal  man. 

Playing  "Shut  My  Big  Mouth."  Harland 
Rankin  tied  in  with  a  Chatham,  Ont.,  lumber 
firm  for  heralds,  using  this  tie-in  copy :  "We 
don't  'Shut  Our  Big  Mouth'  about  the  fact 
that  we  have  the  largest  stock  of  lumber  in 
Kent  County  at  reasonable  prices." 

There  goes  our  space  .  .  .  and  here  we  go 
.  .  .  until  next  week. 


Novel  Street  Ballyhoo  Is  Highlight 
Of  Campaign  on  'Bashful  Bachelor' 

Manager  Harry  Ashton  of  the  Academy  Thea- 
tre, Provo,  Utah,  staged  a  novel  street  ballyhoo 
as  the  highlight  of  his  campaign  for  "Bashful 
Bachelor." 

A  bannered  buggy  and  horse  driven  by  two 
men  made  up  like  Lum  and  Abner  paraded  the 
downtown  section  for  three  days  in  advance  of 
the  opening  and  proved  an  effective  medium  for 
advance  ballyhoo.  Ashton  also  devised  an  entire 
false  front  for  the  theatre  representing  a  country 
store  and  in  addition  built  up  an  interior  lobby 
set-piece  similar  to  the  front  for  an  advance 
lobby  display  a  week  in  advance  of  the  playdate. 

Additional  radio  time  featuring  spot  announce- 
ments was  promoted  on  the  Salt  Lake  City  Sta- 
tion KUTA  which  carries  the  Lum  and  Abner 
air  show.  Several  thousand  imprinted  paper  bags 
of  large  local  grocers,  with  special  tie-in  copy,, 
were  distributed  to  customers  a  week  in  advance 
of  the  opening.  Bumper  strips,  crediting  the  at- 
traction, theatre  and  playdate,  were  placed  on  all 
taxicabs  and  street  cars.  Through  a  tieup  with 
the  leading  drug  stores  5.000  napkins  were  im- 
printed for  use  at  soda  fountains  and  soda  clerks 
wore  special  "Bashful  Bachelor"  tie-up  ribbons. 
Elaborate  "country  store"  window  displays  were 
arranged  with  leading  department  stores  in  the 
downtown  district  and  all  weekly  newspapers  in 
neighboring"  towns  were  serviced  with  additional 
art  and  feature  material. 


Radio  Contest,  Ballroom  Tieup 
Put  'Dancing'  Over  in  Terre  Haute 

A  radio  contest  ofifering  guest  tickets  for  the 
best  25-word  statements  on  "Why  I  Like  Norma 
Shearer  in  Comedies"  was  one  of  the  highlights 
of  the  "We  W ere  Dancing"  campaign  put  over 
by  H.  J.  Arnold,  Indiana,  Terre  Haute. 

He  also  tied  up  with  a  leading  ballroom,  which 
used  a  40  x  60  in  the  main  foyer  and  had  the 
band  leader  announce  nightly  that  guest  tickets 
would  be  awarded  best  couples. 

A  large  chain  of  drug  stores  featured  a  special 
sundae,  carried  window  streamers  and  plugged 
the  film  on  its  menus. 

In  addition,  a  man  in  white  tie  and  top  hat, 
with  a  flasher  light  on  the  production  in  the 
bosom  of  his  shirt,  covered  the  busy  streets  for 
several  days  in  advance  of  the  opening. 


JOHN  WAYNE 

BINNIE  BARNES -  ALBERT  DEKKER 

HELEN  PARRISH  •  PATSY  KELLY 
EDGAR  KENNEDY  -  DICK  PURCELL 

WILLIAM  MCGANN-^^ieciW 
Scieen  /?%-GERTRUDE  PURCELL  •  FRANCES  HYLAND 
O'Ut^  ^^4^— J.  ROBERT  BREN  •  GLADYS  ATWATER 


Buv  u.  s.  lUHR  snuincs  Bonos 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


June  13,  1942 


A  DISPLAY  THAT  'REALLY  STOPPED  THE  PUBLIC 

Vast,  attracHve  and  colorful,  and  above  all,  animated  to  insure  special  attention  was  the  lobby  display 
used  by  Manager  Julius  Lamm  of  the  Uptown  Theatre,  Cleveland,  0.,  on  the  20th  Century-Fox  Techni- 
color musical,  "Song  of  the  Islands."  By  means  of  animation,  Lamm  reports,  the  figure  of  Betty  Grable 
did  the  hula  (see  center  setpiece).  Behind  the  display  was  a  turntable  playing  an  electrical  transcrip- 
tion of  the  songs  and  scenes  recorded  from  the  picture.  Beautiful  colors  were  effected  through  the  use 
of  vari-colored  spotlights.  The  display  cost  only  30  cents  for  the  crepe  paper  used  around  the  stand, 
"and  I  can  truthfully  say  it  really  stopped  the  public."  The  scene  above  leaves  no  doubt  of  the  veracity 
of  Lamm's  statement.  Ushers  wore  badges  and  leis  ten  days  before  the  film  opened. 


Promotes  50  Window 


Displays  on  '^Tripoli 

One  of  the  biggest  campaigns  in  the  history 
of  Schine's  Margie  Grand  Theatre,  Harlan, 
Ky.,  was  staged  by  Manager  Leon  Scott  on 
"To  the  Shores  of  Tripoli." 

To  explain  in  detail,  Scott  warns,  would  take 
several  pages,  so  he  gives  the  following  con- 
densed summary  : 

Complete  tieup  and  full  cooperation  of  the 
local  Marine  Recruiting  Depot,  who  furnished 
us  loads  of  advertising  material  including  cards, 
half-sheets,  one-sheets,  6x15  cloth  banner, 
pamphlets  of  every  description,  uniforms,  medals 
— in  fact,  just  about  everything  you  could  ask 
for. 

If  there  was  one  window  devoted  to  adver- 
tising "Tripoli"  there  were  SO,  and  that's  a 
conservative  guess.  Two  types  of  heralds  and 
stickers  were  distributed,  as  were  also  books 
on  "How  to  Respect  and  Display  Our  Flag." 

We  had  the  recruiting  booth  in  our  foyer 
staffed  by  local  Marines.  The  doorman  was  in 
full  dress  Marine  uniform,  and  all  ushers  wore 
lapel  badges  and  Marine  insignia. 

The  theatre  front  was  in  red,  white  -  and 
blue,  with  flags,  pennants,  banners,  etc.,  lending 
plenty  of  color. 

We  can  safely  say  we  went  "all  out"  on  this 
picture,  and  both  the  theatre  and  the  Marine 
Recruiting  Depot  received  excellent  benefits 
from  our  cooperative  efforts. 


Ties  Up  With  Restaurant  in 
Campaign  on  'Ball  of  Fire' 

A  lucky-number  contest  featured  the  "Ball  of 
Fire"  campaign  staged  by  Manager  Paul  Drake 
of  the  Regent  Theatre,  Battle  Creek,  Mich. 

Drake  tied  in  with  the  largest  restaurant  in 
town  for  ad  space  on  the  back  of  its  checks.  All 
checks  were  numbered  and  patrons  holding 
checks  with  lucky  numbers  which  had  been 
posted  with  the  cashier,  received  guest  tickets  to 
the  opening.  The  restaurant  also  carried  special 
window  billing  as  well  as  a  wall  display  which 
featured  banners,  1 -sheets  and  stills. 

Thirty  busses  were  chartered,  each  appropri- 
ately placarded,  crediting  the  attraction,  theatre 
and  playdate  and  driven  around  the  town  and 
countryside.  Twenty  of  the  busses  made  daily 
trips  to  Camp  Custer,  local  military  reservation 
where  about  30,000  troops  are  stationed.  All 
local  music  stores,  beauty  shops  and  drug  stores 
were  also  reached  by  Drake  for  tie-ins  featuring 
window  displays  using  special  art  on  Barbara 
Stanwyck  and  Gary  Cooper. 


That  South  Sea  Island  Touch 

Usherettes  and  cashiers  of  the  Strand  Theatre, 
Milwaukee,  donned  atmospheric  print  frocks, 
wore  flowers  in  their  hair  and  leis  around  their 
necks  to  lend  that  South  Sea  Island  touch  to 
the  two  attractions,  "Song  of  the  Islands"  and 
"Bahama  Passage."  A  special  front  was  con- 
structed for  the  occasion,  with  real  palm  leaves 
attached  to  painted  trees. 


MacArthur  Photos  to  Ladies 

To  commemorate  Memorial  Day,  Manager 
Leo  Raelson  of  the  Farrell  Theatre,  Ozone 
Park,  L.  I.,  presented  to  feminine  patrons  litho- 
graph photos  of  General  Douglas  MacArthur. 


ecial  Front  for  Premiere 


Front  of  Ottawa's  Regent  Theatre,  constructed  for 
the  recent  Canadian  premiere  of  the  forthcoming 
RKO-Radio  release,  "They  Flew  Alone."  If  your 
theatre  has  a  corner  entrance,  like  that  above,  this 
should  give  you  an  idea  or  two  on  the  arrange- 
ment of  your  advertising  displays.  Lack  of  stills 
was  probably  due  to  early  showing  of  film,  on 
which  no  release  date  had  been  set  at  the  time. 


Usherettes,  Not  Hope, 
Get  the  Bird  in  Gag 
That  Fails  to  Come  Off 

When  an  exploitation  stunt  succeeds,  you're 
likely  to  hear  about  it.  Well,  here's  one  that 
did  not  succeed,  but  you're  going  to  hear  about 
it  anyway. 

The  scene  is  Milwaukee.  The  manager  of  the 
Palace  Theatre,  where  "My  Favorite  Blonde" 
is  about  to  open,  hears  that  the  Hollywood 
Victory  Caravan  of  movie  stars  is  to  pass 
through  Milwaukee  on  its  way  to  Minneapolis. 
Since  Bob  Hope  is  among  the  celebrities  on  the 
10-car  special,  and  since  he  is  also  the  star 
of  "My  Favorite  Blonde,"  the  manager  figures 
that  here  is  a  chance  to  put  over  a  gag  to  get 
a  lot  of  extra  publicity. 

So  he  gets  three  of  his  loveliest  usherettes  and 
cashiers  and  arranges  for  them  to  be  present 
at  the  depot  when  the  train  pulls  in.  One  of 
them  carries  a  large  statuette  of  a  penguin 
(a  penguin  figures  prominently  in  the  picture, 
you  know)  which  she  is  to  give  to  Hope. 
(Yes,  giving  the  bird  to  Hope  will  certainly 
crash  the  dailies.) 

Well,  the  train  pulls  in.  Nothing  happens. 
Comedian  Hope  is  sleeping,  and  neither  he  nor 
any  of  the  other  stars  appear  for  the  waiting 
hundreds.  He  doesn't  get  the  bird,  but  the 
Palace  usherettes  do. 

The  newspapers  come  through  with  a  writeup, 
of  course,  but  there  are  no  theatre  credits. 

And  that's  the  story  of  the  gag  that  failed. 
But  the  Palace  management  deserves  all  the 
credit  in  the  world  for  trying. 


Model  Airplane  Contest  Builds 
Business  for  Theatre,  Drug  Store 

Because  the  stunt  resulted  in  excellent  busi- 
ness on  "Keep  'Em  Flying,"  Manager  Harold 
Bailey  of  the  Rio  Theatre,  Oak  Cree!<,  Colo., 
has  reported  it  to  STR  so  that  "you  can  pass 
it  along  to  the  rest  of  the  boys."  Thanks, 
Harold,  we're  mighty  glad  to  do  so,  and  we 
feel  sure  your  brother  exhibitors  will  find  some- 
thing of  value  in  the  stunt  to  adapt  to  their 
own  exploitation  campaigns.    Here  it  is : 

Through  a  tieup  with  a  leading  drug  store, 
Bailey  arranged  a  model  airplane  contest.  Two 
weeks  before  playdate  the  drug  store  window 
was  attractively  decorated  with  a  large  banner 
advertising  "Keep  'Em  Flying"  and  a  card  in- 
viting entries.  Prizes  were  listed,  and  model 
airplane  building  kits  to  be  sold  by  the  store 
were  displayed. 

Day  before  the  picture  opened,  a  leading 
citizen  and  model  airplane  enthusiast  was  in- 
vited to  judge  the  contest.  The  drug  store 
contributed  a  leather  billfold  as  first  prize,  while 
the  theatre  awarded  a  week's  supply  of  theatre 
tickets  as  second  prize.  The  next  five  prizes 
each  consisted  of  a  theatre  ticket  and  an  ice 
cream  soda. 

The  Rio  did  capacity  business  during  the  run 
of  "Keep  'Em  Flying,"  and  the  drug  store 
enjoyed  increased  patronage  while  the  display 
was  in  the  window. 


Novel  Victory  Dinner  Features 
'Tuttles"  Campaign  At  Canton,  0. 

Keeping  abreast  of  the  times,  manager  George 
Delis  of  the  Palace  Theatre.  Canton,  Ohio,  ar- 
ranged for  a  novel  Victory  War-Rationed  Din- 
ner to  highlight  his  campaign  for  RKO-Radio's 
"The  Tuttles  of  Tahiti." 

Through  a  tie-in  with  one  of  the  local  restau- 
rants, a  Victory  Dinner  was  served  to  a  large 
typical  family  of  Canton  in  honor  of  the  eighteen 
members  of  the  family  in  "Tuttles."  The  din- 
ner was  rationed  from  beginning  to  end — 
no  sugar  or  coffee.  The  stunt  attracted  con- 
siderable attention,  with  the  Canton  Repository 
featuring  a  story  and  picture  in  all  its  editions. 


June  13,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  17 


Boy,  Girl,  Piano  Plug 
'My  Gal  Sal'  Tunes 

A  neat  bit  of  showmanship  was  staged  re- 
cently by  Managers  Ted  Kirkmeyer  and  Frank 
Pratt  of  the  Egyptian  and  Ogden  theatres,  re- 
spectively, on  "My  Gal  Sal."  The  locale :  Og- 
den. Utah. 

Obtaining  an  old  -  time  player  -  piano,  they 
placed  the  instrument  in  front  of  the  theatre 
where  a  Floradora  girl  and  her  escort  played 
and  sang  songs  from  the  picture.  A  card  atop 
the  piano  carried  this  tie-in  copy  :  "The  melo- 
dies from  this  piano,  a  relic  from  silent  movie 
davs,  may  carry  vou  back  to  the  time  of  'Mv 
Ga'l  Sal.'" 

\Mth  the  same  piano  routine,  the  boy  and 
girl  visited  ten  local  night  spots,  attracted  much 
attention,  created  plenty  of  word-of-mouth  com- 
ment. Cards  plugging  the  film's  melodies  were 
placed  on  every  juke  box  in  town. 

Besides  visiting  the  night  clubs,  "Sal"  and 
her  boy  friend, — he  with  the  derby,  checkered 
suit,  over-sized  burnsides  and  handle-bar  mus- 
tache—  toured  the  city,  appeared  in  several 
stores,  were  interviewed  over  the  radio,  intro- 
duced from  the  stage  and  honored  at  a  "Rustle 
Your  Bustle"  dance  on  the  stage  on  opening 
night. 

What  about  that  old  player-piano  you  used 
to  have  in  your  theatre  in  the  old  silent  days  ? 
Gathering  dust  in  the  basement?  Maybe,  with 
a  little  going-over,  it  can  be  made  to  work  in 
a  stunt  similar  to  that  put  over  by  Kirkmeyer 
and  Pratt. 


Coffin  Promoted  for  Eerie 
'Ghost  of  Frankenstein'  Display 

Promoting  a  coffin  from  a  local  funeral  par- 
lor, Harry  Stearn  and  Ken  Carter  of  Schine's 
Manring  Theatre,  Middlesboro,  Ky.,  displayed 
it  in  the  lobby  in  advance  of  the  showing  of 
"Ghost  of  Frankenstein."  The  lid  was  open,  and 
a  green  spotlight  was  focused  on  a  card  inside 
which  carried  this  copy :  "The  Frankenstein 
monster  is  up  from  the  dead." 

In  some  situations  a  stunt  of  this  type  might 
prove  repulsive  to  most  patrons.  Be  sure  you 
know  how  your  public  is  likely  to  react  before 
you  trot  dov^m  to  the  undertaking  establishment 
to  make  the  tieup. 

By  a  strange  coincidence,  the  other  picture 
playing  with  "Ghost  of  Frankenstein"  was 
"Sing  Your  Worries  Away,"  which  the  patrons 
probably  did  on  their  way  home  to  keep  their 
teeth  from  chattering. 


Schools  Cooperate  With  May 
On  'Andrew'  Essay  Competition 

Through  the  cooperation  of  the  motion  picture 
chairman  of  the  local  chapter  of  the  Daughters 
of  American  Revolution  and  the  head  of  the 
English  Department  of  the  local  schools.  Man- 
ager Edward  May  of  the  Russell  Theatre, 
Maysville,  Ky.,  conducted  an  essay  contest  on 
"The  Remarkable  Andrew." 

Announcements  were  made  during  special 
assemblies  and  by  teachers  during  class  periods. 

The  contest  proved  so  successful  that  school 
ofiFicials  agreed  to  cooperate  with  May  next  fall 
in  conducting  more  of  them. 

A  total  of  eight  passes  was  awarded  the 
winners. 


To  Capitalize  on  'Wolf  Series 

Having  produced  the  "Lone  Wolf"  series  since 
1922,  Columbia  will  try  to  cash  in  on  the  age 
of  the  series  through  a  special  advertising  and 
exploitation  campaign.  Most  interesting  fea- 
ture of  the  campaign  will  be  a  trailer  with  clips 
from  the  "Lone  Wolf"  films  all  the  way  back 
to  1922.  "Wolf"  characterizations  have  been 
essayed  by  H.  B.  Warner,  Jack  Holt,  Bert 
Lytell,  Melvyn  Douglas.  Francis  Lederer  and 
currently,  Warren  William. 


The  ADVERTISING  CLINIC      by  Old  Doc  Layout* 

Basic  Design  Is  Short  Cut  to  Good  Layout 

Getting  back  to  fundamentals,  Old  Doc  here  calls  attention  to  the 
basic  ideas  behind  layout.  There  are  several  fundamental  designs.  We've 
covered  all  (in  previous  "Clinic  classes"  except  the  Exclamation  Point 
and  the  Dignity  and  Height  designs — so  here's  the  final  two  basic  lines 
upon  which  the  expert  ad  man  relies  to  accomplish  layout  "composition" 
which  is  sound  from  the  standpoint  of  design.  Add  these  layouts  to  your 
scrap  book,  and  go  over  them  again  when  you're  "stuck"  for  an  idea. 


THE  MOST  ENTHRALLING 
ROMANCE  OF  OUR  TIME! 


The  NEW  "Smilin"  Through"  set  to 
music  and  swept  with  the  glory  oF 
color.  You'll  melt  in  the  glow  of  this 
story  of  a  modern  girl's  fJghl  for  the 
right  to  love  the  man  of  her  choice  I 

MAtDONALD^ 
BRIAN  AHERNE'' 


THROUGH 

A  Malro-GoldwYn-Mayer  Pfctur*" 

IN  TECHNICOLOR 

A  M.tFO-Cot<fwTn.M<]T*'  Picture  -.rh  f% 

GENE  IAN         §/  / 

RAYMOND  •  HUNTER 

Oirecfed  fay  FRANK  BORZAGE 


SlCCirt 


SONGSl  \ 

"SmiVin"  T>ifoug/i"  ' 
"W%  A  long, 

long  TfOj(" 
"Drink  To  Mo  Only 
Vyifh  Thinm  £y«" 
— mony  more/ 


DIGNITY-  HEIGHT/ 


The  vertical  line,  above,  sug- 
gests height,  dignity  and  in- 
spiration. Applying  this  funda- 
mental design  to  a  newspaper 
ad,  we  see  at  left  the  display 
roughed  out  to  employ  press 
book  illustrations  in  an  ad- 
vertisement for  "Smilin' 
Through."  If  you  draw  an 
imaginary  line  through  the  cen- 
ter of  your  ad  and  have  an 
equal  number  of  type  boxes  on 
either  side,  your  layout  would 
have  "balance,"  which  often  is 
used  to  give  dignity  and  for- 
mality and  impart  definite  Class 
appeal. 


Below,  the  Exclamation  Point — 
which  gives  what  might  be 
called  directive  force  to  the 
layout.  The  eye  naturally  fol- 
lows the  line  of  an  object  or 
design  and  will  swing  through 
an  advertisement  in  response  to 
the  direction  pointed  by  various 
units.  At  right  is  a  layout  based 
on  the  exclamation  point  and 
using  press  book  elements  from 
MGM's  campaign  book  on  "The 
Courtship  of  Andy  Hardy." 

EXCLAMATION/ 


SlCCUT' 


THE  FIRST  BIG  HARDY 


HIT  OF  1942! 


ANDY,  THE  ^ 
WOLF.MEHSA 
LITTLE  LAMB! 


The  whole  Hardy 
Family  gets  into  hot 
water  in  this,  the 
12th  and  best  of  the 
whole  Hardy  series! 


my  HARDf 


^'Hank'  Harold 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


June  13,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


^arietp  Club  JSotes; 

iOHM  K.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom'S  Good  Fellows 


Tent  No.  1— Pittsburgh 

The  Ladies'  Theatrical  Club  Sends 
Check  For  $150  To  Camp  O'Connell 

Barker  and  Mrs.  Samuel  Strahl  were  hosts 
last  Friday  night  at  the  Weekly  Family  Jam- 
boree.  All  those  present  had  fun  galore. 

Byron  "Buck"  Stoner  was  King  For  A  Day 
at  the  affair  held  last  Monday. 

A  word  of  thanks  is  due  to  the  Ladies'  The- 
atrical Club  for  their  nice  gesture  in  sending 
a  check  for  $150  to  Camp  O'Connell.  Three 
new  members  were  welcomed  to  the  Ladies' 
Club:  Mrs.  W.  Sands,  Mrs.  M.  Magill  and 
Mrs.  N.  Lazier.  About  35  women  attended 
the  luncheon  held  last  week  which  was  in  the 
form  of  a  farewell  party  for  Mrs.  Larry  Katz. 

Tent  No.  5— Michigan 

Theatremen  Concentrating  On  War 
Bond  Pledges;  Drive  Going  Well 

The  center  of  activity  at  present  is  the  War 
Bond  Drive  with  practically  every  theatre  owner 
in  the  State  cooperating  100  per  cent.  Early 
reports  indicate  that  the  drive  is  going  oyer 
very  well  and  that  theatremen  are  concentrating 
on  getting  bond  pledges.  One  of  the  earlier 
situations  heard  from  was  the  Wyandotte  The- 
atre, Wyandotte.  Mich.,  where  Manager  George 
Bremen  report.ed  that  he  sold  three  bonds  on 
the  first  day  of  his  drive  in  the  little  suburb. 

Tent  No.  7— Buffalo 

Chief  Barker  Kozanowski  in  Hospital; 
aimer  Lux  Recovers  from  Bad  Cold 

Chief  Barker  Stanley  Kozanowski  is  in  the 
Buf¥alo  General  Hospital,  confined  to  bed  with 
an  abdominal  infection. 

The  daughter  of  Barker  Jake  Goldstein  was 
married  on  June  7th  to  Mr.  Jerome  Adel.  After 
the  ceremonies  Jake,  loc^l  manager  of  National 
Screen  Service,  entertained  his  guests,  consisting 
of  approximately  450  people,  at  the  club  rooms. 

Charles  Steam,  United  Artists  district  man- 
ager, was  a  recent  local  visitor.  Elmer  Lux  is 
up  and  around  again  after  a  bad  cold. 

 Afee^  tlte.  ClU&jf  Ba/Jz&i  


Stanley  Kozanowski — Tent  No.  7 

Stan,  Chief  Barker  of  Tent  No.  7,  Buffalo,  gets  a  lot 
of  fun  out  of  his  job — which  is  buying  film.    Trying  to 
make  the  proper  deals  with  the  salesmen  and  managers 
of  the  Buffalo  offices  could  be 
a  trying  task,  but  to  Stan  it's 
a  lot  of  fun. 

He's  been  the  owner-man- 
ager of  the  Rivoli  Theatre, 
Buffalo,  for  22  years.  And 
for  the  last  nine  years  he's 
been  an  active  barker  in  the 
Variety  Club.  He  was  elected 
to  the  Board  of  Directors  in 
1939,  re-elected  in  1940  and 
'41  and  was  also  on  the 
House  Committee  in  1940. 
He  did  such  a  good  job  there, 
he  was  chosen  Assistant  Chief 
Barker  last  year  and  was 
elected  to  his  present  post  two 
days  before  the  year  ended. 
Three  years  ago,  Stan  was  married  to  Mrs.  Edna 
Fair  Alborg,  who  has  two  children  in  whom  their  step 
father  is  greatly  interested.  Bettyjean  Sash  is  married 
and  herself  the  mother  of  a  daughter,  Sharon ;  James 
Alborg  is  18  and  is  now  in  his  senior  year  in  Allegany 
High  School. 

For  relaxation  from  the  tough  job  of  getting  money 
in  the  box-office,  Stan  finds  golf  his  greatest  pleasure, 
but  barring  that  he  would  just  as  soon  watch  a  good 
baseball  game. 


First  to  Call  "Fore" 

First  foursome  to  get  off  the  tee  for  the  start  of 
the  recent  annual  golf  tournament  of  Atlanta's 
Tent  No.  21  are  these  Barkers  above.  Left  to 
right:  Floyd  Stowe  and  Hubert  Lyons  of  RKO; 
Jimmy  Harrison,  Wilby-Kincey;  Riley  P.  Davis 
and  Chief  Barker  Harry  Baliance.  E.  E.  Whitaker, 
of  Lucas  &  Jenkins,  seated,  completes  the  group. 

Tent  No.  11— Washington 

Dougherty  Calls  On  All  Barkers  To 
Aid  War  Bond  Drive;  Rudy  Berger 
And  John  Allen  To  Hold  Novel  Party 

The  club  mourned  the  recent  sudden  passing 
of  Barker  Carroll  Dikeman,  former  treasurer 
for  the  Kernan  Theatres  and  more  recently  a 
restaurant  operator  of  some  note.  Barker  Dike- 
man  was  charitable,  friendly  and  a  good  friend 
in  the  tradition  of  Variety.  New  member  to 
the  club  is  Viggo  Rambusch.  Welcome,  Barker ! 
On  Monday,  June  15,  Barkers  Rudy  Berger 
and  John  Allen,  Metro  executives,  will  hold  a 
party  at  the  club  a  la  "Notre  Damus,"  a  famous 
predicter.  For  days  now  members  have  been 
receiving  parcels  and  letters  telling  about  how 
Mr.  Notre,  it  seems,  predicted  several  hundred 
years  ago  that  this  party  would  be  held. 

Chief  Barker  Vince  Dougherty  is  calling 
on  all  members  to  lend  full  support  in  the 
current  bond  and  stamp  campaign  sponsored 
by  Barkers  Carter  Barron  and  John  Payette,  re- 
spectively with  Loevv's  and  Warners. 

Understand  Charlie  Hurley  will  return  to  the 
Universal  exchange  from  the  Cincinnati  office. 
Birthday  greetings  in  order  for  John  Allen 
and  wedding  anniversary  for  Carlton  Duffus. 
President  Clark  Griffith,  of  the  Washington 
Baseball  Club,  was  honored  at  a  testimonial 
luncheon  at  the  Mayflower  last  week.  A  mem- 
ber of  Variety,  Mr.  Griffith  was  honored  by 
W ashington's  faithfuls  to  the  Senators. 


Tent  No.  13— Philadelphia 

Henry  Friedman  Appointed  Delegate 
To  State  American  Legion  Convention 

Barker  Henry  Friedman,  Commander  of  the 
Variety  Club  American  Legion  Post  No.  712, 
has  been  appointed  delegate  to  the  Penna.  State 
American  Legion  Convention  to  be  held  in 
Pittsburgh  late  in  August. 

Oscar  Neufeld,  director  of  the  Miss  Phila- 
delphia Contest,  reports  that  the  first  meeting 
of  the  girls  held  in  the  Clubrooms  Wednesday 
evening,  was  a  big  success.  They  will  have  the 
benefit  of  the  services  of  professional  coaches 
in  diction,  elocution,  dancing,  and  singing,  to 
further  their  efforts  as  contestants.  The  next 
meeting  of  the  group  will  be  held  June  I7th. 


Tent  No.  21— Atlanta 

Third  Annual  Golf  Tournament  a  Huge 
Success;  Over  $750  Awarded  in  War 
Bonds;  Barker  Lee  Rogers  Joins  Navy 

The  Third  Annual  Golf  Tournament,  held  last 
Monday  and  Tuesday,  was  declared  to  have 
been  a  huge  success  by  Chief  Barker  Harry  G. 
Baliance  and  Golf  Committee  Chairman  Riley 
P.  Davis.  Over  $750.00  in  War  Stamps  and 
Bonds  were  distributed  as  prizes  at  the  gala 
banquet  held  in  the  club  rooms  Tuesday  night. 
A  cocktail  party  and  the  running  off  of  the 
Calcutta  pool  was  held  the  previous  night. 

Barkers  who  won  prizes  included,  H.  N. 
Purdy,  Harold  Spears,  Bill  Simpson,  Riley 
Davis,  Hugh  Manning,  Bill  Griffith,  E.  D.  Mar- 
tin, Jack  Barret,  Oscar  Lam,  H.  Schuessler, 
Eddie  Melnicker,  Sid  Reams,  Howard  Wallace, 
Johnnie  Harrel,  John  Lam,  Aubrey  Nesbitt, 
Thos.  E.  Orr,  Dick  Kennedy,  Gus  King.  Non- 
player  prizes  went  to  Tommy  Lucy,  Mrs.  Mc- 
Cowen  and  Jack  Dumestre. 

Barker  Dave  Prince  of  RKO  proved  a  mean 
newsreel  cameraman  when  pictures  of  the  event 
were  run  off  the  first  night  and  the  narration 
by  Barker  Ernest  Rogers,  movie  editor  of  the 
Journal,  was  said  to  have  been  tops. 

A  barbecue  held  in  conjunction  with  the  first 
day's  activities  attracted  some  of  the  film  ex- 
change employees  who  were  all  invited. 

Through  the  fact  that  he  played  18  holes  of 
golf,  sans  shirt  and  in  trousers  only.  Barker 
Riley  Davis  who  was  the  Chairman  of  the  event, 
has  been  named  "Tarzan"  Davis. 

Barker  Lee  Rogers,  former  movie  editor  of 
the  Constitution,  has  entered  the  navy  as  an 
Ensign.  The  paper  has  appointed  Paul  Jones  as 
movie  editor  and  the  Board  of  Directors  of 
Tent  21  have  voted  him  an  Honorary  Member- 
ship. 

For  the  duration  of  the  summer,  the  weekly 
Gin  Rummy  games  have  been  called  off. 

 Meei  tU&  QUielf  Ba/Jze^  

M.  A.  Lightman — Tent  No.  20 

It  has  always  been  M.  A.  Lightman,  and  it  will 
remain  M.  A.  as  long  as  the  Chief  Barker  of  the 
Memphis  Variety  Club  Tent  No.  20  has  anything  to 
say  about  it.  Those  initials 
also  represent  the  given  name 
of  one  of  his  sons,  M.  A.,  Jr., 
26,  a  graduate  of  Vanderbilt 
University  and  now  manager 
of  one  of  his  father's  theatres 
in  Memphis. 

Lightman  became  Chief 
Barker  of  the  Memphis  Tent 
when  it  was  organized  in  No- 
vember, 1938. 

As  President  of  Malco  Thea- 
tres, Inc.,  which  he  organized 
in  1925,  he  has  brought  his 
company  through  difficult  times, 
the  most  memorable  of  which 
are  those  depression  years  which 
followed  the  stock  market  crash 
in  1929.  You  know  he  isn't  kidding  when  he  says:  "The 
toughest  job  I  ever  had  was  keeping  my  company 
together  during  that  depression." 

Lightman  was  engaged  in  the  construction  business 
from  1913  to  1919,  and  began  his  industry  career  with 
the  Criterion  Film  Co.,  Atlanta,  in  1919. 

Three  children  have  blessed  the  Lightmans'  28  years 
of  married  life.  Already  mentioned  is  M.  A.,  the  eldest. 
Richard,  22,  is  a  graduate  of  the  University  of  Penn- 
sylvania and,  like  his  brother,  is  following  in  his 
father's  footsteps:  he  works  for  Malco.  Jean,  the 
"baby"  of  the  household  despite  her  insistence  that 
she  is  a  grown-up  young  lady  of  14,  is  a  high  school 
student. 

From  Nashville,  Tenn.,  where  he  was  born.  Light- 
man  went  to  Cornell  University,  where  he  graduated 
with  the  Class  of  1913. 

After  the  long  grind  at  the  office,  he  enjoys  playing 
bridge  or  engaging  in  Little  Theatre  activities.  Not 
the  least  of  his  favorite  sports  is  swimming.  In  the 
rcle  of  a  spectator,  however,  he'll  take  football. 


June  13,  1942 


S  H  O      M  E  N  '  S    TRADE  REVIEW 


Page  19 


THREE  EXPERT 
ASSISTANTS 


DIRECTORS  and  cameramen  call  on 
the  special  abilities  of  all  three  Eastman 
negative  films,  knowing  that  each  will 
contribute  its  full  share  to  the  consist- 
ently high  quality  of  the  complete  picture. 
Eastman  Kodak  Company,  Rochester,  N.Y. 

J.  E.  BRULATOUR,  INC.,  Distributors 
Fort  Lee  Chicago  Hollywood 


PLUS-X  SUPER-XX 

for  general  studio  use  when  tittle  light  is  available 

BACKGROrND-X 

for  backgrounds  and  general  exterior  irork 


EASTMAN  NEGATIVE  FILMS 


June  13,  1942 


Perils  of  the  Royal  Mounted  (Average) 

Columbia  Serial — 15  Chapters 

1st  Chapter  21  mins.,  others  20  mins. 

Indians  on  and  off  the  warpath,  Royal 
Mounted  PoHce,  bandits  operating  from  a  hide- 
away canyon  (the  entrance  to  which  is  under  a 
great  waterfall  whose  cascading  torrents  are 
turned  on  and  off  at  will  of  their  leader)  these, 
plus  a  plot  about  a  railroad  executive  bent  upon 
pushing  through  the  building  of  a  rail  line 
through  the  mountainous  terrain,  make  up  the 
action  elements  of  a  serial  whose  first  two  epi- 
sodes impressed  chiefly  as  satisfying  from  the 
action  standpoint.  In  the  main,  the  opening 
chapters  indicate  it's  a  routine,  average  sort  of 
picture  for  the  youthful  at  matinee  shows.  Poor 
Lo,  that  classic  Indian,  is  taken  completely 
across  by  the  artful  villain,  who  contrives 
smoke  pots,  rockets,  etc.,  to  make  a  totem  ap- 
pear and  disappear ;  to  speak  words  of  advice 
that  puts  the  Indian  tribe  outside  the  law — all 
to  suit  the  bandit's  plot  to  keep  his  robbers  roll- 
ing over  the  hills  on  missions  of  plunder  and 
murder.  The  hero  is  Robert  Stevens,  a  hard- 
slugging  Mountie  who  gets  into  fist  fights  with 
the  bandits  frequently  enough  to  satisfy  the 
most  ardent  lovers  of  sock.  The  heroine  is 
Nell  O'Day.  Others  in  the  cast  are  Kenneth 
MacDonald,  Herbert  Rawlinson,  John  Elliott, 
Nick  Thompson,  Art  Miles,  Richard  Fiske, 
Richard  Vallin. 


The  Daughter  of  Rosie  O'Grady 

(Very  Good) 

Vita.  (7111)  Broadway  Brevities  No.  11 

20  mins. 

Little  Patty  Hale,  Al  Shean  and  others  in  the 
cast  of  this  lift  its  entertainment  value  to  the 
point  where  your  audiences  will  almost  lament 
its  brevity.  The  action  is  laid  among  the  young- 
sters of  New  York  with  Patty  in  the  title  role 
doing  street  dancing  to  the  accompaniment  of 
an  accordion  played  by  her  old  grandfather. 
Some  very  clever  ditties  are  vocalized  and  some 
very  talented  youngsters  display  their  wares. 
A  heart  touching  crippled  lad  sequence  makes  it- 
self felt.  Jean  Negulesco  directed. 


Gateway  To  Asia  (Very  Good) 

20th-Fox  (2107)  Magic  Carpet  No.  7      9  mins. 

This  color  travelogue  takes  the  audience  on 
a  spectacular  and  exciting  journey  to  the  places 
in  Turkey  that  are  appearing  so  much  in  head' 
line  war  news  recently.  Ankara,  Istambul  and 
some  of  the  camps  of  the  vast  army  of  itinerants 
are  given  prominence.  Outstanding  is  the  con- 
trast in  architecture  and  customs  as  depicted 
between  the  buildings  and  people  who  follow 
the  old  traditions  as  against  those  who  have  ac- 
cepted the  teachings  of  the  man  who  really 
modernized  Turkey,  Kemal  Ataturk.  The  gay 
spectacle  of  a  modern  Turkish  wedding  cere- 
mony is  one  of  the  highlights  of  the  film.  Ed- 
mund Reek  produced  this  reel  of  the  Thaw 
Asiatic  Expedition  and  Lowell  Thomas  delivers 
the  narration. 

India  the  Golden  (Very  Good) 

20th-Fox  (2108)  Magic  Carpet  No.  8     8  mins. 

These  color  shots  of  the  Maharajah  of  My- 
sore's principality  in  India,  made  by  the  Thaw 
Asiatic  Expedition,  are  probably  the  last  to 
come  out  of  the  country  before  the  long  arm  of 
war  disrupted  the  peaceful  occupations  and 
practices  the  subject  relates  so  engagingly.  The 
Maharaja  is  a  modern  ruler  who  is  doing  his 


best  to  combine  the  new  advanced  views  of 
civilization  with  the  age-old  customs  and  culture 
of  the  India  that  has  existed  through  the  ages. 
Among  other  interesting  scenes  is  rites  of  wor- 
ship at  the  shrine  of  Gomatsvara,  the  pilgrimage 
held  every  15  years  to  the  great  shrine  of  the 
Jains  where  millions  trek  up  the  hillside  to  pay 
tribute  of  fruits  and  flowers,  and  the  grotesque 
divinities  of  the  magnificent  Temple  of  Kali. 
Edmund  Reek  produced  and  Lowell  Thomas 
delivers  the  accompanying  narration. 

Hero  Worship  (Swell) 

Para.  (Rl-10)  Sportlights  10  mins. 

This  subject  deals  with  the  youngsters'  trait 
of  hero  worship.  There  are  the  kids  that  ido- 
lize baseball  stars  and  not  only  know  them  by 
sight  but  can  give  all  their  batting  averages 
at  a  moment's  notice.  We  see  some  boys  wave 
to  passing  locomotives  and  how  happy  they  are 
when  their  hero,  the  engineer,  allows  them  to 
help  him  oil  the  iron  horse.  Then  there's  the 
hero  worshipping  that  goes  on  when  the  circus 
comes  to  town  and  there  are  the  lucky  boys 
toting  water  for  the  elephants  and  giraffes.  The 
film  takes  a  more  serious  attitude  and  shows 
how  Young  America  has  gone  from  these  types 
of  worship  to  that  of  the  men  in  the  Armed 
Forces. 


Information  Please,  No.  6  (Very  Good) 

RKO  (24206)  11  mins. 

A  rather  interesting  set  of  questions  is  put 
to  the  experts  in  this  session,  who  are  aided  by 
Howard  Lindsay,  author  and  actor,  as  guest 
expert.  Quizzer  Clifton  Fadiman  asks  them  to 
name  various  card  games  by  the  way  the  cards 
are  dealt  around  a  table.  All  very  entertain- 
ing and  amusing.  The  subject  was  produced  by 
Frederic  Ullman,  Jr.,  under  the  supervision  of 
Dan  Golenpaul. 


(Released  Saturday,  June  13) 

MOVIETONE  (Vol.  24,  No.  80)— British  capture 
Madagascar;  British  and  American  heroes  honored  at 
Madison  Square  Garden;  British  and  American  heroes 
in  Boston  (Boston  only)  ;  President  Roosevelt  welcomes 
King  George  of  Greece;  Fliers  of  U.  S.  Army  and 
R.A.F.  fly  bombers  to  Britain;  Tow-plane  picks  up 
glider;  Women  war  workers  leave  babies  in  nurseries; 
Bear  cubs  show  idea  of  bringing  up  mama. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  278)— Battle  of 
Madagascar  filmed  under  fire;  Tow-plane  picks  up 
glider;  Fliers  of  U.  S.  Army  and  R.A.F.  fly  bombers 
to  Britain;  Women  war  workers  leave  babies  in 
nurseries;  Olympic  stars  stage  aquatic  show  for  USO 
at  Beverly  Hills,  Calif.;  20,000  acclaim  British  and 
American  heroes  at  Madison  Square  Garden  (ex- 
cept Boston) ;  War  heroes  get  rousing  welcome  in 
Boston  (Boston  only) ;  President  Roosevelt  welcomes 
King  George  of  Greece. 

PATHE  (Vol.  13,  No.  83)— British  capture  Madagas- 
car; President  Roosevelt  welcomes  King  George  of 
Greece;  U.  S.  designers  show  how  to  camouflage  war 
plants;  Kiddies  in  Glencoe,  111.,  show  how  to  decrease 
food  waste;  Women  war  workers  leave  babies  in 
nurseries;  Fifty-five  carloads  of  tin  cans  collected  in 
California;  Tow-plane  picks  up  glider. 

UNIVERSAL  (Vol.  15,  No.  92)— British  capture 
Madagascar;  Women  war  workers  leave  babies  in 
nurseries;  Banker  rides  to  work  on  a  horse;  Animals 
perform  in  zoo  in  Illinois;  Girls  become  traffic  cops 
in  Austin,  Texas;  President  Roosevelt  welcomes  King 
George  of  Greece  in  Washington;  U.  S.  Army  stages 
impressive  review  somewhere  in  South. 

PARAMOUNT  (No.  83)— President  Roosevelt  wel- 
comes King  George  of  Greece  in  Washington;  Oldest 
living  American,  Jim  Wilson,  buys  War  Bond  at 
Lyons,  Ga. ;  Air  Chief  Henry  Arnold  receives  honorary 
degree;  Newcomers  at  Brooklyn  Zoo;  Fliers  of  U.  S. 
Army  and  R.A.F.  fly  bombers  to  Britain;  Women  war 
workers  leave  babies  in  nurseries;  Britain's  historic  raid 
and  occupation  of  Madagascar. 


Guardians  of  the  Sea        (Very  Good) 

20th-Fox  (2206)  Newsreel  Cameraman  No.  6 

9  mins. 

How  the  U.  S.  Coast  Guard  goes  about  the 
task  of  training  men  for  its  own  personnel  and 
for  places  in  the  ever  thinning  ranks  of  the 
merchant  marine  is  graphically  and  entertain- 
ingly illustrated  in  this  Jack  Darrock  supervised 
one-reeler.  From  the  first  day  of  induction 
through  the  outfitting,  drilling,  studies,  and 
actual  work  on  ships,  the  picture  carries  the 
spectator  on  to  scenes  of  the  crews  at  work 
servicing  buoys,  gathering  weather  data,  locat- 
ing icebergs  and  other  arduous  and  difficult 
duties.  Public  morale  is  certain  to  be  stiffened 
by  this  example  of  what  the  boys  in  the  Coast 
Guard  service  are  doing  to  protect  us  from  our 
Axis  enemies. 


Nutty  News  (Furtny) 

Vita.  (7610)  Looney  Tunes  No.  10      7  mins. 

Elmer,  the  little  guy  whose  "I's"  and  "r's" 
become  "w's"  when  he  talks,  goes  in  for  narra- 
tion on  a  burlesque  of  the  present  day  news 
reels.  The  subject  matter  of  this  technicolor 
reel  is  cleverly  animated  and  the  action  accom- 
panying Elmer's  vocal  description  will  account 
for  many  loud  guffaws  during  its  showing.  Leon 
Schlesinger  produced. 


Wilful  Willie  (Amusing) 

20th-Fox  (2512)  Terry-Toons  No.  12     7  mins. 

Willie,  the  mouse,  doesn't  like  milk  and  re- 
fuses to  be  coaxed  into  giving  it  any  place  on 
his  menu  regardless  of  parental  threats  and 
persuasion.  Sent  to  bed  as  a  penalty  he  dreams 
that  he  has  followed  the  advice  of  an  Imp 
Horace  Greeley  and  gone  West  where  adven- 
tures pile  one  on  the  other.  Finally  a  band  of 
Indians  chase  him  until  his  horse  drops  from 


(Released  Wednesday,  June  10) 

MOVIETONE  (Vol.  24,  No.  79)— Admiral  Hepburn 
reports  on  Naval  battle  at  Midway;  12,000  join  Navy 
on  anniversary  of  Pearl  Harbor;  New  York  hails  U.  S. 
and  British  heroes  of  war;  Donald  Nelson  tours  war 
plants;  U.  S.  gunners  in  Australia;  Japanese  airman 
captured;  Mrs.  Oveta  Hobby  in  WAAC  uniform; 
Donna  Logan  crowned  Ozark  Smile  Girl  in  1942; 
Kansas  City  police  swear  in  civilian  auxiliary  force 
(Kansas  City  only);  Shut  Out  wins  race  at  Belmont 
Park. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  277)— 12,000 
join  Navy  on  anniversary  of  Pearl  Harbor;  Donald 
Nelson  visits  Henry  Ford's  bomber  plant;  War  De- 
partment launches  War  Production  Days  in  tribute  to 
Home  Front;  U.  S.  gunners  in  Australia;  Shut  Out 
wins  race  at  Belmont  Park ;  Rodeo  at  King  Ctiy,  Calif. ; 
New   York  hails   U.   S.   and   British  heroes  of  war. 

PARAMOUNT  (No.  82)— New  York  hails  U.  S.  and 
British  heroes  of  war;  Donald  Nelson  visits  Ford 
Aircraft  engine  plant,  also  visits  Chrysler  tank  arsenal; 
Mrs.  Oveta  Hobby  in  WAAC  uniform;  Hansom  cabs 
back  in  service  in  Boston ;  Tandem  bikes  replace  family 
flivvers  in  Concord;  Roller  skating  extravaganza  in 
New  York;  12,000  join  Navy  on  anniversary  of  Pearl 
Harbor;  Admiral  Hepburn  reports  on  Naval  battle  at 
Midway. 

PATHE  (Vol.  13,  No.  82)— Selectees  recall  Pearl 
Harbor;  Coast  alert  after  Alaska  raid;  Bomber  sergeant 
captures  Japanese  pilot;  U.  S.  gunners  in  Australia; 
New  York  hails  U.  S.  and  British  heroes  of  war; 
Donald  Nelson  visits  war  production  plants;  Roller 
skating  extravaganza  in  New  York;  Shut  Out  wins 
race  at  Belmont  Park. 

UNIVERSAL  (Vol.  IS,  No.  91)— 12,000  join  Navy 
on  anniversary  of  Pearl  Harbor;  New  York  hails  U.  S. 
and  British  heroes  of  war;  American  and  British  pro- 
duction heads  meet;  Cadets  see  guns  and  tanks;  Lend- 
lease  aid  to  China;  Mrs.  Oveta  Hobby  in  WAAC 
uniform;  U.  S.  gunners  in  Australia;  Girl  rowers  at 
Philadelphia;  Rodeo  at  King  City,  Calif.;  Shut  Out 
wins  race  at  Belmont  Park. 


.  .  NEWSREEL    SYNOPSES  .  . 


June  13,  1942 


SHOWMEN'S    TRADE    R  E  \'  I  E  W 


Page  21 


exhaustion  and  he  finds  his  palate  parched  and 
tongue  swollen  in  the  desert  heat.  Avidh"  he 
reaches  for  the  first  liquid  in  sight  and  awakens 
to  find  himself  devouring  the  glass  of  milk 
that  brought  on  all  of  the  trouble. 


Gandy  Goose  in  Tricky  Business  (Good) 

20th-Fox  (2510)  Terry-Toons  No.  10     7  mins. 

Gandy  the  Goose  initiates  the  cat  into  the 
wiles  and  ways  of  a  box  of  magician's  tricks 
'  and  the  shop  from  which  they  came.  In  the 
course  of  the  footage  the  cat  keeps  trying  to 
beat  Gandy  to  the  honor  of  being  first  to  sample 
the  many  examples  of  the  black  arts  that  the 
shop  provides  and  is  always  getting  the  worst 
of  it.  Finally,  in  desperation  he  stands  declaring 
his  dislike  for  all  tricks  while  cards,  rabbits 
and  other  impedimenta  of  the  realm  of  leger- 
demain fairly  pour  from  his  person. 


Olive  Oyl  and  Water  Don't  Mix 

(Funny) 

Para.  (El-8)  Popeye  7  mins. 

Popeye  and  Bluto  fight  for  the  right  to  show 
Olive  their  battleship.  Popeye  steals  her  by 
maneuvering  the  ships'  guns.  Bluto  in  turn 
steals  her  from  Popeye  and  while  showing  her 
the  catapult  she  is  inadvertently  released.  Both 
go  to  her  rescue  and  run  into  all  sorts  of  mis- 
haps topped  oft  by  an  explosion  in  the  powder 
room  which  lands  Olive  off  the  ship  and  Pop- 
eye  and  Bluto  in  the  brig.  The  mishaps  are 
rather  funny  and  make  for  an  entertaining 
cartoon. 


In  the  Circus  i^ood) 

Para.  (Yl-4)  Speaking  of  Animals   9^  mins. 

We  visit  a  circus  and  find  that  not  only  can  the 
animals  talk  but  that  their  thoughts  are  rather 
humorous.  There's  the  elephant  who  does  the 
ballet,  the  penguin  who  slides  down  cakes  of 
ice.  the  camel  who  masquerades  as  a  goose,  the 
bashful  giraffe  and  the  laughing  hj-ena  all  who 
have  interesting  remarks  to  make  to  the  audi- 
ence. There's  also  a  panda  and  a  black  panther 
who  claims  he  isn't  as  black  as  he's  painted. 
Produced  bv  Fairbanks  and  Carlisle. 


(Good) 


Mysterious  Fountain  of  Health 

( Entertaining) 

Univ.  (6381)  Stranger  Than  Fiction  No.  11 

9  mins. 

An  entertaining  hodge  podge  of  unusual  hap- 
penings and  occupations  that  is  highlighted  by 
the  pranks  played  on  patrons  of  a  Toledo.  Ohio, 
restaurant — we  wouldn't  want  to  eat  there.  Other 
shots  include  glimpses  into  the  oral  cavities  of 
the  young  and  aged  citizens  of  Hereford.  Texas, 
where  some  peculiar  combination  of  soil  and 
water  enables  the  townsfolk  to  hang  out  the 
sign  "no  dentists  wanted."  A  landship  owned 
by  a  lady  doctor  of  Dallas.  Texas,  that  per- 
mits all  the  thrills  of  a  sea  journey  without  any 
of  its  hazards ;  a  girl  who  runs — and  really 
works — a  coal  yard  and  a  St.  Louis  woman 
who  has  spun  the  yarn  to  make  herself  a  com- 
plete costume  from  the  hair  of  a  chow  dog 
that  she  combs  dailv. 


Master  Carver 


(Entertaining) 


Univ.  (6382)  Stranger  Than  Fiction  No.  12 

10  mins. 

-A.  trip  to  hobbyland  offers  some  interesting 
glimpses  of  more  than  one-half  million  dollars 
worth  of  engine  and  power  plant  models  that 
have  all  been  car\-ed  by  the  hands  of  ^Ir. 
Warther  of  Dover.  Ohio.  Other  shots  include 
scenes  of  the  Blue  Hole  of  Castalia.  Ohio,  where 
the  water  comes  from  incalculable  depths  and 
is  always  the  same  temperature  regardless  of 
season ;  a  drug  store  that  is  more  than  200 
years  old  and  whose  principal  business  is  mak- 


ing candles  :  the  violin  making  and  oil  painting 
work  of  Major-General  Joseph  Mauborge,  U.  S. 
Army,  retired ;  the  gun  collection  of  a  restaurant 
owner  of  Memphis  and  the  hazardous  work  of 
"Shorty"  the  last  of  the  Pony  Express  riders 
who  carries  the  mail  over  the  mountains  to  the 
mining  camp  at  Sombrero  Butte.  .Arizona. 


Antarctic  Outpost  (Interesting) 

Univ.  (6364)  'Variety  Views  No.  14  10%  mins. 

A  journey  with  Admiral  Byrd  to  the  vast  ice 
wastes  of  the  South  Pole  regions  that  shows 
some  excellent  scenes  of  the  adventures  en- 
countered and  the  hardships  endured  by  the 
men  and  dogs  who  made  the  trip.  A  glimpse 
of  the  Bay  of  Whales  and  some  shots  of  snaring 
seals  with  a  net  vie  with  the  antics  of  the  digni- 
fied penguins  for  top  place  as  highlights.  The 
narrator  tells  us  that  .Admiral  Byrd  discovered 
a  valuable  harbor  and  other  properties  that  are 
of  value  to  the  nation  now  that  we  are  at  war. 
Footage  shows  some  interesting  scenes  of  Byrd's 
men  studying  navigation  during  the  long  six 
months  night  that  thev  had  to  live  underground. 


Juke  Box  Jamboree  (Good) 

Univ.  (6252)  Cartune  No.  12  7  mins. 

Muzie  Mouse,  who  lives  in  an  excavation  in 
the  walls  of  a  juke  joint,  has  his  slumbers  dis- 
turbed by  the  constant  running  of  the  music 
machine  and  decides  to  do  something  about  it. 
In  his  attempt  to  stop  the  record  he  is  thrown 
into  a  glass  of  "zowie"  which  seems  to  be 
somewhat  more  potent  than  a  quartette  of 
"zombies."  The  Mouse  gets  to  seeing  himself 
in  multiples  and  engaged  in  activities  generated 
by  the  spirits  released  from  a  row  of  bottles. 
He  finally  follows  his  many  counterparts  to  the 
crevase  he  calls  home  and  goes  happily  to  sleep. 
Walter  Lantz  produced. 


Wings  of  Freedom 


(Very  Good) 


Aces  in  the  Hole 

Univ.  (6251)  Carttme  No.  11 


(Amusing) 

7  mins. 

Woody  Woodpecker  has  a  yen  to  be  a  pilot 
and  is  constantly  being  thwarted  by  the  tough 
sergeant  who  is  always  assigning  him  the  duty 
of  clipping  the  horses.  In  one  of  his  imaginative 
flights  he  dons  the  apparel  of  a  flyer  and  acci- 
dentally gets  himself  tangled  with  a  set  of 
flares.  Their  action  takes  him  to  the  skies  and 
he  lands  in  a  plane  that  is  ready  to  go.  To 
avoid  the  pursuing  sergeant  he  takes  the  plane 
up  and  encounters  no  end  of  adventures  before 
the  sergeant  comes  to  grief  from  contact  with 
bombs  that  Wood}-  releases  and  the  woodpecker 
is  assigned  constant  stable  duty.  Walter  Lantz 
produced. 


Univ.  (6363)  Variety  Views  No.  13     10  mins. 

This  timely  subject  should  get  a  lot  of  atten- 
tion from  audiences  being  made  more  and  more 
conscious  of  the  need  for  and  use  of  airplanes. 
The  camera  takes  us  through  a  modern  assembly 
plant  and  gives  detailed  lessons  on  how  the 
propellers  and  engines  are  assembled  into  the 
units  that  generate  the  power  that  drives  Ameri- 
can planes  at  such  terrific  speed.  The  amazing 
precision  from  moulten  metal  to  finished  part 
is  shown  step  by  step.  Climax  is  a  thrill  shot 
of  a  sky  armada  winging  its  way  through  the 
clouds. 


India  at  War 


(Timely) 


RKO  (23,111)  March  of  Time  No.  11    19  mins. 

Constituting  March  of  Time's  second  report 
on  India,  this  subject  shows  how  the  countrv-  is 
preparing  itself  for  war  through  production  and 
the  working  out  of  preparedness  measures  with 
British  officials.  Japan's  expansion  policy  is 
noted  in  emphasizing  India's  importance  in  the 
fight  against  the  Axis.  The  subject  is  timely,  • 
important. 


IN  A 


PERILS 

OF  THE 

ROYAL « 
OUNTED 


ROBERT  STEVENS  •  NELL  O'DAY 
KENNETH  MacDONALD 
HERBERT  RAWLINSON 
RICHARD  FiSKE 


Page  22  SHOWMEN'STRADEREVIEW  June  13,  1942 


STR  West  Coast  Offices 

10424  Bloomfield  St.             North  Hollywood,  Calif. 

Telephone,  Sunset  1-6292 

PROGRAM  NOTES  FROM  THE  STUDIOS 

John  Farrow  Signed  to  Direct  ^Commandos'  at  Columbia / 
Basserman  Joins  'Honeymoon'  Cast/  Autry  Pact  Extended 


►  Director  John  Farrow,  a  Lieutenant  Comman- 
der in  the  British  Navy  on  leave,  has  been 
signed  by  Producer  Lester  Cowan  to  direct 
"The  Commandos,"  with  Paul  Muni  starred. 
Farrow's  experience  with  the  service  which  the 
picture  covers  will  be  of  great  help  in  establish- 
ing authenticity. 

^  Bela  Lugosi  tvill  do  "Bowery  at  Midnight" 
jar  Monogram.  The  original  story  zvas  tvrittcn 
by  Gerald  Schnitser  and  the  picture  ivill  be 
produced  by  Sam  Katsman  and  Jack  Diets. 

►  Director  Richard  Thorpe  this  week  used  40 
parrots  and  other  tropical  birds  in  a  scene  for 
"White  Cargo" :  a  native  feast  and  dance  with 
250  South  Sea  islander  extras.  Hedy  Lamarr, 
Walter  Pidgeon  and  Frank  Morgan  head  the 
cast. 

y  Lola  Lane  and  Herbert  Raivliiison.  have  been 
signed  for  the  neiv  Hopalong  Cassidy  picture. 
"Lost  Canyon"  ivhich  Lesley  Selander  zvill 
direct.  The  Harry  Sherman  production  tvill,  as 
usual,  star  Bill  Boyd  as  Hopalong. 

►  Under  the  3-year  pact  with  Republic  signed 
last  week,  Jane  Withers  will  make  nine  pic- 
tures, first  of  which  will  be  "Johnny  Dough- 
boy," to  be  directed  by  John  H.  Auer.  "Apple 
Blossom  Time"  will  be  the  second.  The  others 
are  yet  to  be  selected. 

y  Director  Leo  McCarey  has  signed  Albert 
Basserman  to  join  Ginger  Rogers  and  Gary 
Grant  in  "Once  Upon  a  Honeymoon."  McCarey 
is  exercising  extreme  care  zvith  the  picture  :  he 
refuses  to  disclose  the  plot  idea,  chooses  Bas- 
serman instead  of  George  Sanders  because 
Sanders  would  be  too  attractive  for  the  role 
involved. 

►  Hal  Roach  is  going  to  build  rubber  arms  on 
his  theatre  chairs  because  Grace  Bradley  missed 
the  lap  of  William  Bendix  and  fell  on  the  arm 
of  his  chair.  The  stunt  was  for  Grace  to  fall 
ofif  the  burlesque  stage  into  Bendix's  lap  in  a 
scene  from  "Taxi,  Mister."  She  got  her  cue 
wrong. 

yjohn  Raivlins  luill  direct  Walter  W anger's 
forthcoming  Technicolor  film  "Arabian  Nights" 
with  Maria  Monies,  Jon  Hall  and  Sabu. 

►  Ida  Lupino's  illness  held  up  four  pictures 
because  of  the  tie-up  of  the  stars  in  the  picture 
"The  Hard  Way."  The  film  should  be  finished 
this  month  and  will  be  a  musical  reviving  20 
nostalgic  tunes  of  the  1920's.  Under  Vincent 
Sherman's  direction,  it  is  being  produced  for 
Warners  by  Jerry  Wald. 

)( Director  William  Seiter  is  surrounded  by 
stages  and  scenery  and  cast  and  musicians  in 
tJie  work  progressing  on  the  Astaire-Hayzvorth 
musical,  "The  Gay  Senorita."  A  carload  of 
scenery  was  necessary  for  Xavier  Cugat  and  his 
band.  Some  of  the  new  songs  they'll  use  will  be 
I'm  Old  Fashioned,  Shorty  George  and  Bim 
Bam  Bum. 


^  King  Brothers,  having  given  up  the  "Hot 
Rubber"  title,  have  found  another  "Hot"  title 
with  the  announcement  that  they  will  produce 
"Hot  Gas." 

►  Producer  George  Haight  at  MGM  has  com- 
misioncd  Jack  Douglas,  Red  Skelton's  air  shozu 
z^'riter,  to  do  a  screenplay. 

►  Paramount  is  envious  of  the  U.  S.  Navy  and 
is  going  to  sink  a  Japanese  cruiser  on  its  own 
in  the  current  film  "Wake  Island,"  which  fea- 
tures Brian  Donlevy  as  Major  Devereux,  the 
top  Leatherneck  oh  Wake  Island  when  the  Japs 
attacked,  and  Macdonald  Carey  as  Major  Elrod, 
the  Alarine  flyer  who  did  the  sinking  of  the 
enemy  cruiser. 

yCenc  Autry's  contract  zvith  Republic  has 
been  extended  for  tzvo  more  years.  The  studio 
is  rapidlv  allocatini)  the  money  budgeted  for 
1942-43.  " 

►  20th-Fox  has  bought  "They  Thought  We 
W ouldn't  Fight,"  an  old  book  about  the  first 
World  War  written  by  the  late  Floyd  Gibbons. 
The  studio  is  planning  a  picture  of  the  life  of 
the  late  foreign  correspondent. 

^Leslie  Gondzvins  zvill  died  RKO's  "Mexican 
Spitfire's  Elephant"  zvith  Lupe  J'elcc,  Leon 
Errol  and  Lyle  Talbot.  Bert  Gilroy  zvill  produce. 

►  "Sherlock  Holmes  Fights  Back"  against 
Lionel  Atwill,  who  will  play  the  role  of  the 
infamous  Dr.  Moriarty  in  the  new  Universal 
film  of  that  title.  Basil  Rathbone  and  Nigel 
Bruce  will  have  the  principal  roles,  and  Kaaren 
Verne  will  play  the  feminine  lead.  Roy  Wil- 
liam Neill  will  direct. 

y  Paramount  has  signed  nezv  contracts  zvith 
Dorothy  Laniour,  Dona  Drake  and  Eddie 
Bracken.  Miss  Lamour  zvill  do  a  picture  for 
Goldzvyn  on  loanout  and  then  return  to  her 
home  lot.  Bracken  is  nozv  at  zvork  in  "Happy 
Go  Lucky." 


Call  for  Fight  Audience 

Said  to  be  one  of  the  biggest  "extra"  calls 
ever  sent  out  from  the  Warner  Bros,  lot,  five 
hundred  people  reported  recently  to  Director 
Raoul  Walsh  to  be  the  audience  for  the  James 
J.  Corbett-Jack  Burke  fight  in  "Gentleman 
Jim."  Art  Foster,  Wilmington  heavyweight, 
plays  Burke  to  Errol  Flynn's  Corbett.  The 
sequence  is  one  of  four  spectacular  fights  in  the 
film.  Other  opponents :  Joe  Choyinsky,  Jack 
Kilrain,  John  L.  Sullivan. 


SWG  Grievance  Committee 

The  Screen  Writers'  Guild  Executive  Board 
has  appointed  a  rotating  Grievance  Committee 
which  will  sift  problems  arising  under  the 
writer-producer  agreement.  The  first  commit- 
tee, Sidney  Buchman,  Francis  Faragoh  and 
Allan  Scott,  will  serve  three  months,  after 
»V  which  they  will  be  replaced  by  a  new  committee. 


Jane  Signs  Republic  Contract 

While  M.  J.  Siegel,  chairman  of  the  board  and 
president  of  Republic  Productions  looks  on,  Jane 
Withers  signs  a  three-year  contract  calling 
for  three  pictures  a  year  at  Republic  Studios. 


Wood  Mak  ing  Sure 
Bell  Rings  True 

Producer-Director  Sam  Wood  is  going  to 
extreme  lengths  to  make  his  forthcoming  "For 
Whom  the  Bell  Tolls"  identical  with  the  back- 
ground of  the  original  Ernest  Hemingway  novel 
and  to  have  every  detail  absolutely  authentic. 

To  Sonora  he  went  recently  in  search  of 
location  sites  that  would  resemble  the  moun- 
tainous countryside  of  rebellion-torn  Spain  as 
nearly  as  possible  in  size,  description  and 
growth. 

Wood  has  also  cast  as  many  Russians  as  he 
can  find  to  play  the  parts  they  did  in  the  real- 
life  drama.  Already  signed  are  Akim  Tamiroff, 
Leo  Bulgakov,  Mikhail  Rasumny,  Fortunio 
Bonanova,  Vladimir  Sokolofif  and  Feodor 
Chaliapin,  Jr.,  son  of  the  world  famous  Russian 
basso. 

The  producer-director  has  also  arranged  that 
there  be  a  chapter-by-chapter  breakdown  of  the 
book,  with  the  names  of  the  characters,  the 
setting  and  outline  of  the  action,  the  time  of  day 
or  night  when  the  action  of  the  chapter  takes 
place,  and  exact  descriptions  of  the  principals. 
Each  member  of  the  cast  and  crew  will  have  a 
copy  of  that  breakdown. 


Hollywood  Sets  Example  in 
War  Bond  and  Stamp  Purchases 

That  Hollywood  is  setting  an  example  in  the 
purchasing  of  War  Bonds  and  Stamps  is  borne 
out  by  figures  released  last  week. 

Employes  in  the  studios  have  bought,  and 
are  still  buying  $135,000  worth  of  War  Bonds 
weekly.  In  addition,  $200,000  worth  of  "bricks" 
from  the  Wall  of  Liberty,  were  purchased  in 
cash  sales  during  the  past  two  weeks,  thus 
making  an  average  of  $235,000  weekly.  Of 
that  sum,  $15,000  worth  of  Bonds  and  Stamps 
are  being  purchased  by  the  independent  agency 
groups  outside  the  movie  studios.  The  Screen 
Actors  Guild,  as  such,  bought  $50,000  worth. 


June  13,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


HOLLYWOOD 
STUDIO 
ROLTND-LP 


Eleven  new  features  went  before  the  cameras 
at  seven  of  Hollywood's  leading  studios  for  the 
week  reported  in  this  round-up. 

METRO-GOLDWYN-MAYER 

ANDY  HARDY'S  LAST  FLING  —  Principals: 
Mickey  Rooney,  Lewis  Stone,  Fay  Holden,  Sara  Haden. 
Director,    George   B.  Seitz. 


MONOGRAM 

ISLE  OF  FURY— Principals:  John  Howard,  Gilbert 
Roland,  Helen  Gilbert,  Alan  Mowbray.  Producer-Direc- 
tor,  Richard  Oswald. 


PARAMOUNT 

NO  TIME  FOR  LOVE— Principals :  Claudette  Col- 
bert. Fred  MacMurray.  Oscar  Levant.  Director, 
Mitchell  Leisen. 


RKO-RADIO 

SON  OF  THE  SADDLE— Principals:  Tim  Holt,  Ann 
Summers,   Cliff  Edwards.     Director.   Lambert  Hillyer. 

MEXICAN  SPITFIRE'S  ELEPHANT— Principals  : 
Lupe  Velez,  Leon  Errol,  Lyle  Talbot.  Director,  Les 
Goodwins. 

NAVY  COMES  THROUGH  —  Principals:  Pat 
O'Brien,  George  Murphy,  Desi  Arnaz,  Jane  Wyatt, 
Jackie  Cooper.    Director,  Edward  Sutherland. 


REPUBLIC 

CALL  OF  THE  CAN  YON— Principals :  Gene  Autry, 
Smiley  Burnette,  Ruth  Terry,  Cliff  Nazarro.  Director, 
Joseph  Santley. 

SOMBRERO  KID— Principal:  Don  Barry.  Producer- 
Director,  George  Sherman. 


UNIVERSAL 

GET  HEP  TO  LOVE— Principals:  Gloria  Jean,  Jane 
Frazee,  Robert  Paige.     Director,  Charles  Lamont. 

FOREVER  YOURS— Principals:  Deanna  Durbin.  Ed- 
mund O'Brien.  Barry  Fitzgerald.  Director,  Jean 
Renoir. 


WARNER  BROTHERS 

WATCH  ON  THE  RHINE— Principals  :  Bette  Davis, 
Paul  Lukas,  Geraldine  Fitzgerald.  Director,  Herman 
Shumlin. 


TITLE  CHANGES 

"Armv  Bride"  (Mono.)  now  OXE  THRILLING 
NIGHT. 

"Love  &  Kisses,  Caroline"  (Univ.)  now  WHAT 
HAPPENED  CAROLINE? 

"Texas  Cowboy"  (Univ.)  now  LONE  STAR  TRAIL. 


Food  for  'Mark  Twain'  Thought 

Special  platters  of  Andre  Kostelanetz'  intro- 
duction of  the  Mark  Twain  Symphony  over 
CBS  were  made  for  consideration  by  Warners 
as  musical  scoring  for  the  impending  Jesse  L. 
Lasky  production  of  "The  Adventures  of  Mark 
Twain"  with  Fredric  March  starring.  The 
music  was  composed  by  Jerome  Kern. 


Scott  Set  for  'China  Sky' 

By  a  neat  bit  of  cast  juggling,  RKO  signed 
George  Murphy  for  the  role  originally  an- 
nounced for  Randolph  Scott  in  "The  Navy 
Comes  Through."  By  the  switch,  Scott  was 
made  available  for  Claudette  Colbert's  forth- 
coming "China  Sky,"  screen  adaptation  of  Pearl 
Buck's  novel  of  that  name. 


Cashing  in  on  'The  Bride' 

As  a  result  of  preview  reaction  to  "They  All 
Kissed  the  Bride,"  Columbia  is  seeking  another 
vehicle  for  the  star  combination  of  Joan  Craw- 
ford and  Melvyn  Douglas.  If  a  story  can  be 
found  and  the  two  stars  are  available,  Alexander 
Hall  will  direct  following  completion  of  "My 
Sister  Eileen." 


DeSylva  Signs  New 
Pact  With  Paramount 

Signing  of  a  new  long-term  contract  under 
which  B.  G.  De  Sylva  will  continue  as  the 
studio's  executive  producer  was  announced  this 
week  by  Y.  Frank  Freeman,  Paramount  vice- 
president  in  charge  of  studio  operations.  De 
Sylva's  present  contract  had  almost  a  year  to 
run. 

De  Sylva  joined  Paramount  as  a  producer 
in  November,  1940,  on  a  deal  to  produce  two 
pictures,  and  was  made  executive  producer  early 
in  February,  1941.  Since  that  time  a  number 
of  pictures  have  been  produced  under  his  aegis, 
notably  "Louisiana  Purchase,"  "Caught  in  the 
Draft,"  "Birth  of  the  Blues,"  "Hold  Back  the 
Dawn,"  "Nothing  But  the  Truth,"  "The  Fleet's 
In,"  "This  Gun  for  Hire,"  "My  Favorite  Blonde" 
and  "Take  a  Letter,  Darling,"  already  released. 

His  unreleased  pictures  include  "Holiday 
Inn,"  "The  Palm  Beach  Story,"  "The  Forest 
Rangers,"  "Road  to  Morocco,"  "The  Major  and 
the  Minor,"  "Wake  Island,"  "I  Married  a 
Witch,"  "Happy  Go  Lucky"  and  "Great  With- 
out Glory." 

In  addition,  preparations  have  been  completed 
for  one  of  the  most  spectacular  pictures  ever 
undertaken,  "For  Whom  the  Bell  Tolls,"  from 
Ernest  Hemingway's  best  seller,  as  well  as 
"Star  Spangled  Rhythm,"  a  musical  film  with 
a  service  background  which  will  present  the 
largest  cast  of  stars  ever  brought  together  in 
a  single  picture. 


Conrad  Veidt  as  the  Red  Lama 

Role  of  the  Red  Lama  in  MGM's  production 
of  "Kim"  will  be  played  by  Conrad  Veidt,  the 
studio  has  announced.  Mickey  Rooney  will  star 
and  A^ictor  Saville  will  direct. 


StucLia   S  tiallitiif, 


Dear  Mr.   Exhibitor's  Wife: 

I  found  a  very  interesting  pamphlet  on  my  desk 
this  morning  and,  after  reading  it,  decided  it  was 
something  for  the  women.  So,  we'll  leave  our  visit 
to  the  studio  for  next  week. 

It  seems  that  ever  since  we  declared  war,  certain 
groups  have  grumbled  about  the  safeguarding  of  our 
children  in  theatres  during  the  war  emergency,  causing 
parents  to  be  squeamish  about  sending  them.  To  over- 
come this  and  to  work  out  real  protection  for  them, 
the  Theatre  Defense  Bureau  took  the  well-known  bull 
by  the  horns  and  started  a  Battalion  of  Safety  here. 

This  is  equivalent  to  the  school  monitor  idea,  for 
since  school  authorities  have  found  that  the  policing 
of  children  is  best  done  by  the  children  themselves,  the 
Bureau  has  built  its  plan  on  that  theory.  It  may  seem 
funny,  but  they've  found  that  youngsters  will  follow 
the  advice  of  other  youngsters  much  more  readily  and 
willingly  than  they'll  follow  adult  advice.  Must  spring 
from  the  idea  that  kids  think  they  know  more  than 
we  parents. 

Anyway,  the  idea  is  to  work  out  a  system  with  your 
local  Boy  Scout  Organization,  Campfire  Girls  and  all 
other  national  groups,  whereby  a  certain  number  of 
boys  and  girls  will  be  assigned  to  your  theatre  on 
Saturday  afternoons  and  other  special  children's  matinee 
days.  A  Leader  is  appointed  and  he  or  she  made 
responsible  for  the  assignment  of  their  members  and 
their  alternates.  This  group  is  known  as  the  Battalion 
of  Safety  and  each  is  given  an  armband  with  the 
letters,  B.O.S. 

As  to  numbers — well,  they  figure  that  one  in  charge 
of  every  five  or  six  rows  of  seats,  one  for  each  aisle 
and  one  to  aid  your  doorman,  should  be  sufficient  to 
Euccessfully  meet  any  emergency.  Then  the  youngsters 
in  your  audience  are  made  members  and  in  this  way 
they  are  made  part  and  parcel  of  the  safety  plan.  It 
is  even  suggested  you  give  them   membership  cards. 

Now  this  will  not  only  afford  protection  for  our 
children,  but  it  will  also  create  plenty  of  goodwill, 
and  after  the  emergency  parents  and  children  will  re- 
member the  theatre  as  their  symbol  of  the  safe  place 
to  go. 

This  is  something  important  for  our  "all  out"  pro- 
gram, so  let's  get  behind  it. 

ANN  LEWIS 


AROUND 
HOLLYWOOD 


Time  we  set  aside  to  have  a  look-see  at  how 
Producer  Richard  Blumenthal  does  it,  found 
the  Paramount  hit-maker  absent — slight  illness. 
We'll  be  making  a  retake  on  that  call,  because 
Blumenthal  is  at  bat  again  on  "The  Crystal 
Ball."  If  only  half  of  what  we  hear  about  it 
is  so,  then  he'll  have  three  hits  with  three  times 
at  bat — you  remember,  of  course,  he  produced 
"The  Remarkable  Andrew"  and  "This  Gun  for 
Hire"  in  his  first  two  producer  essays  at  Para- 
mount. 


] ack  Harrozver,  ivho  publicizes  at  Producers 
Releasing  enthuses  over  the  whole  production 
situation — all  lots,  including  his  ozvn,  we  mean. 
But  he  can  also  give  you  plenty  of  info  about 
the  theatre  set-up  and  the  industry  front  as  a 
it'hole — draiving  on  many  years  of  observation 
and  reporting  for  the  trade  papers. 


We  have  our  suspicions  as  to  who  is  respon- 
sible for  the  neat  bit  of  prestidigitation  whereby 
the  Monogram  picture  "Do  Not  Disturb"  has 
been  changed  to  "One  Thrilling  Night" — which 
makes  the  interesting  case  in  which,  for  a 
change,  the  sequel  is  shown  first. 


Shook  hands  tivice  ivhen  we  saw  Director 
Harold  Schuster  at  20th-Fox — first  on  greeting 
him  and  the  repeat  when  ive  learned  he  is  a 
native  Calif ornian — zvhich  latter  fact  makes  any 
such  you  meet  around  here  so  unique  ive  couldn't 
resist  the  temptation  of  experiencing  the  nov- 
elty twice  in  the  same  day.  Schuster  is  directing 
"Girl  Trouble"  with  Joan  Bennett,  Don  Ameche 
and  Billie  Burke — a  trio  which  seems  to  us  to 
be  about  as  swell  a  blend  of  engaging  person- 
alities as  any  picture  could  dr'^-  '. 


Over  to  the  "Iceland"  set  with  Johnny  (ramp- 
bell  as  our  guide,  and  an  eyeful  it  is.  The  set 
is  about  a  city  block  in  size,  and  with  more  cases 
of  sniffles  per  capita  than  the  average  city 
block,  we  bet — because  that  ice  they  use  is  the 
McCoy  and  reduces  temperatures  well  below 
the  comfort  zone  for  either  a  visitor  or  the 
talent  in  costume.  We  could  have  done  with 
a  campfire,  but  Johnny  tells  us  "no  campfires." 


Monogram  'Taken'  by  Storm 

Gale  Storm  breezed  into  a  seven-year  contract 
with  Monogram  as  a  result  of  her  work  in  a 
few  pictures  just  completed  by  that  studio.  A 
"Gateway  to  Hollywood"  winner,  she  was 
brought  to  Hollywood  from  Houston,  Texas. 
Now,  at  20,  she  is  considered  by  the  studio  to 
be  star  material  and  will  receive  the  most  ex- 
tensive publicity  exploitation  in  the  history  of 
that  company. 


Search  for  Navy  Saga  Material 

Several  aides  of  Cecil  B.  DeMille  are  search- 
ing for  material  concerning  the  story  of  Dr. 
Wassel,  the  Navy  doctor  who  was  honored  by 
the  President  for  safely  bringing  nine  wounded 
men  out  of  Java. 


Goldwyn  Buys  Hope  Autobiography 

Samuel  Goldwyn  has  obtained  the  rights  to 
Bob  Hope's  autobiography  "They've  Got  Me 
Covered,"  the  title  of  which  he  will  use  for  the 
comedy  in  which  he  will  co-star  Hope  and 
Dorothy  Lamour. 


Page  24  SHOWMEN'STRADEREVIEW  June  13,  1942 


AsTOR  Pictures 


FEATURETTE-3800Fr. 
SCREEN  TIME  40  A»w</T£f 


Q&iedtQaMfohuk 


FULL  LOBBY  DISPLAY 


ADVANCE  TRAIURS 
BANNERS  1 40x60 

NATIONAL  SCREEN 


Atlanta — Aster 
Boston — Northeastern 
Buffalo — Pam-0 
Chicago — Special  Attractions 
Cincinnati — Popular 
Cleveland — Imperial 
Dallas — Astor 
Denver — Commercial 
Detroit — Allied 
Kansas  City — Majestic 
Los  Angeles — IMajestic 
M  i  Iwaukee — Astor 


IVIinneapolis — P.  R.  C. 
New  Haven — S.  Levine 
New  Orleans — Astor 
New  York — Astor- Kerman 
Omaha — Liberty 
Philadelphia — Astor 
Pittsburgh — Crown 
St.  Louis — Variety 
San  Francisco — Astor 
Seattle — Principal 
Wash  i  ngton — Peerless 
Toronto,  Canada — Superior 


ME  AND  MY  GAL  (M.GM)  Drama-with- 
Music.  Principals:  Judy  Garland,  Gene  Kelly, 
George  Murphy,  Marta  Eggerth,  Ben  Blue. 
Plot:  Sure  that  together  their  act  will  click 
in  big  time,  a  singer  and  dancer  team  up. 
But  it  is  two  years  before  they  finally  receive 
word  that  they  have  been  booked  in  the 
Palace,  the  acme  of  every  performer's 
drearhs.  It  turns  out  to  be  another  Palace. 
Just  as  they  click,  however.  World  War  I 
comes  along  and  he  joins  our  forces.  They 
finally  get  the  thrill  of  seeing  their  name 
in  electric  lights  on  the  marquee  of  the 
Palace,  in  New  York,  after  the  Armistice 
is  signed.    Director,  Busby  Berkeley. 

MADAM   SPY    (Univ.)    Spy.  Principals: 

Constance  Bennett,  Don  Porter,  John  Litel, 
Ed  Brophy,  Edmund  MacDonald,  John  El- 
dredge.  Plot:  A  globe-trotting  reporter  mar- 
ries, after  a  whirlwind  courtship,  in  Russia. 
On  the  way  home  he  is  mystified  and  hurt 
at  his  wife's  friendship  for  another  man,  and 
her  treatment  of  people  he  likes.  It  is  only 
after  his  friend,  a  naval  intelligence  officer, 
is  murdered  that  he  learns  that  his  wife  is 
a  special  agent.  It  is  due  to  her  work  that 
a  spy  ring  is  caught  and  the  killer  appre- 
hended.   Director,  Roy  William  Neill. 

PRIORITIES  OF  1942  (Para.)  Musical. 
Principals:  Johnnie  Johnston,  Betty  Rhodes, 
Jerry  Colonna,  Vera  Vague,  Eddie  Quillan. 
Plot:  An  ambitious  young  band  leader  de- 
cides that  the  aircraft  workers  need  pepping 
up  after  working  hours,  so  he  and  his  band 
invade  the  employment  office  of  an  airplane 
factory.  Instead  of  keeping  them  on  as 
musicians,  thev  are  all  put  to  work  in  different 
parts  of  the  plant.  The  band  leader  discovers 
that  his  boss,  a  woman  welder,  was  a  singer 
before  she  decided  to  do  her  part  for  her 
country.  With  her  help  he  puts  on  a  big 
show  for  the  Swing  Shift.  Director,  Albert 
S.  Rogell. 

HI!  NEIGHBOR  (Rep.)  Comedy-Drama. 
Principals:  Jean  Parker,  Myrtle  Wiseman, 
Scott  Wiseman,  Roy  Acuff,  Barbara  Jo  Allen, 
Pappy  Cheshire,  Janet  Beecher.  Plot:  The 
backer  of  a  college  retracts  her  ofifer  of  funds 
when  she  hears  a  group  of  students  poking 
sly  fun  at  her  in  song.  They  turn  the  place 
into  a  Lonely  Hearts  Matrimonial  Agency, 
for  vacationists  looking  for  their  life's  mate. 
Shocked  at  the  situation,  the  lady  relents  and 
makes  it  possible  for  the  college  to  continue. 
Director,  Charles  Lamont. 

I  MARRIED  A  WITCH  (Para.)  Comedy. 
Principals:  Fredric  March,  Veronica  Lake, 
Susan  Hayward.  Robert  Benchley,  Cecil  Kel- 
laway.  Plot:  Way  back  in  the  vear  1690,  the 
forebear  of  a  distinguished  family  had  burned 
a  witch  and  her  father  at  the  stake.  Back  to 
earth,  in  the  1942,  comes  the  spirit  of  that 
little  witch,  transformed  into  a  lovely  girl. 
Of  course  she  falls  for  the  present  head  of 
that  family  and  tries  to  make  him  fall  too, 
creating  complications.  Director,  Rene  Clair. 

HILLBILLY  BLITZKRIEG  fMono.)  Sov. 
Principals:  Bud  Duncan,  Cliff  Nazarro,  Ed- 
gar Kennedv,  Doris  Linden.  Lucien  Little- 
field,  Alan  Baldwin.  Plot:  The  government 
is  interested  in  a  new  invention:  a  rocket 
ship  worked  by  remote  control.  SnufTy  Smith 
and  his  friend,  Barney  Google,  are  co- 
owners.  Interested  also  are  a  couple  of 
spies.  Caught  in  the  ship  when  it  is  acci- 
dentally shot  off.  Snuffy  puts  it  through  all 
its  maneuvers.  When  it  is  finally  brought 
to  earth,  the  government  men  who  had  wit- 
nessed the  display,  okay  it  .  .  .  and  the  soies 
are  outwitted  and  caught.  Director,  Roy 
M^ck. 


TWELVE  MEN  IN  A  BOX  (20th-Fox) 
Drama.  Principals:  Lloyd  Nolan,  Marjorie 
Weaver,  Phil  Silvers,  Richard  Derr.  Plot: 
Lloyd  Nolan,  a  private  detective  selected  for 
jury  duty  on  a  murder  case,  swipes  the  knife 
that  had  just  killed  one  of  the  testifying  wit- 
nesses. Anxious  to  investigate  the  case  on 
his  own,  he  drugs  a  fellow-juror  that  night, 
escapes  via  the  fire  escape  and  gets  enough 
evidence  to  solve  the  entire  case.  Then,  be- 
cause he  violated  the  jury  rules,  he  gets  ten 
days  for  contempt  of  court.  Director,  Her- 
bert I.  Leeds. 

RANDOM  HARVEST  (MGM)  Drama. 
Principals:  Ronald  Colman,  Greer  Garson, 
Susan  Peters,  Edmund  Gwenn,  Philip  Dorn, 
Reginald  Owen.  Plot:  A  victim  of  amnesia 
is  taken  home  by  a  warm-hearted,  sympathetic 
showgirl.  Together  they  find  happiness  and 
he  becomes  a  successful  writer.  When  his 
memory  returns,  he  completely  forgets  her, 
goes  back  as  one  of  England's  greatest  indus- 
trialists. She  finds  him  and  becomes  -  his 
secretary,  but  when  she  can't  make  him 
remember  her,  she  leaves.  Her  loss  brings 
back  his  memory  of  their  life  together,  so 
he  seeks  her  out.  Director,  Mervyn  LeRoy. 

SHOTGUN  GUARD  (Col.)  Western.  Prin- 
cipals: Charles  Starrett,  Arthur  Hunnicutt, 
Shirley  Patterson.  Plot:  A  government  pos- 
tal inspector  is  sent  to  investigate  the  lax 
handling  of  the  mails.  He  uncovers,  in  the 
carelessly  handled  mail,  a  letter  from  another 
government  agent,  notifying  the  owner  of 
the  stage  line,  that  a  rich  shipment  of  gold  is 
being  transported  through  the  town.  Sus- 
pecting something  wrong,  his  investigation 
uncovers  a  band  of  crooks,  headed  by  an  im- 
postor, who  have  been  robbing  the  stage- 
coaches through  their  knowledge  of  what 
was  in  the  mails.  Director,  William  Berke. 

RUBBER  RACKETEERS  (Mono.)  Gang- 
ster. Principals:  Ricardo  Cortez,  Rochelle 
Hudson,  Bill  Henry,  Barbara  Read,  John  Ab- 
bott, Dick  Rich.  Plot:  A  gangster,  just  re- 
leased from  prison,  takes  advantage  of  the 
present  tire  situation,  and  goes  into  the  tire 
stealing  and  re-selling  racket.  He's  suc- 
cessful until  his  own  Chinese  servant,  now  in 
army  uniform,  comes  back  on  leave  and  up- 
braids him  for  the  unpatriotic  racket.  Through 
this  man  the  police  find  and  raid  the  gang- 
•  ster's  warehouse.   Director,  Harold  Young. 


RIVERS  TO  THE  SEA,  Lucien  Hubbard,  Simon  & 
Shuster,  New  York,  $150 

The  author's  long  background  as  a  producer 
of  pictures  must  have  been  in  his  mind  constantly 
while  he  wrote  this  book  because  it  is  replete 
with  picture  situations  that  lend  themselves 
admirably  to  spectacular  climaxes.  And  he  didn't 
forget  for  one  moment  the  importance  of  thread- 
ing his  plot  with  just  enough  romance  to  give 
it  the  popular  audience  appeal  essential  to  any 
good  motion  picture. 

This  is  a  story  about  the  first  steamboat  to 
make  the  perilous  trip  from  Pittsburgh  down  to 
New  Orleans.  Its  hero  is  a  young  man  who 
goes  west  to  find  fortune  and  adventure  and 
he  gets  the  latter  in  large  doses  during  the 
building  of  the  boat  and  then  throughout  the  trip 
to  Louisiana.  It  is  also  a  story  about  a  portion 
of  the  life  of  Nicholas  Roosevelt  who  pioneered 
the  steamboat  idea  in  that  part  of  the  country. 

The  story  is  well  written  from  the  standpoint 
of  absorbing  reading  and  will  hold  your  interest 
from  start  to  finish.  Perhaps  this,  too,  is  the 
direct  result  of  Mr.  Hubbard's  picture  producing 
career  with  its  knowledge  and  values  of  enter- 
tainment. At  any  rate,  it  sizes  up  as  good 
relaxation  which  may  help  you  forget  the  war 
and  the  state  of  the  world  while  helping  the  hero 
build  the  boat  and  sailing  it  down  the  mighty 
Mississippi. 

"Chick"  Leu'is 


June  13,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


ASTOR  PICTURES 


Rel. 

Mins.  Date 

Bat  Whispers  (My-D)  C.    Morris-U.    Merkel   86  

Cock  of  the  Air  (C)  Chester  Morris    7! 

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason 

Fanos  of  the  Wild  Rin  Tin  Tin,  Jr 


See 
Issue  of 
Reissued 
Reissued 

70  Reissued 

60  New  Release 


Hell's  Angels  (D)  Lyon- Harlow- Hall   100  Reissued 

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  Reissued 

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  Reissued 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) .  ..Claudette   Colbert    80  Reissued 

Keep  "em  Laughing  Jack  Benny   72  Reissued 

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70  Reissued 

Our  Girl  Shirley  Shirley  Temple   40  Cavalcade 

Palooka  (C)   Stuart   Erwin-Luoe  Velez  70  Reissued 

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak  88  Reissued 

Sky  Devils  (C-D)  Spencer  Tracy   ;  88  Reissued 

Titans  of  the  Deep  Beebe  and  Barton  45  Reissued 


COLUMBIA 


Current  1940-41 


2001  Here  Comes  Mr.  Jordan(FA)A.Robt.   Montgomery-Rita  Johnson  93.. 

2039  Officer  and  the  Lady  (D)  A  . . . .  Rochelle  Hudson-Bruce  Bennett   60.. 

2003  Our  Wife   'OF  Ruth  Hussey-Melvyn  Douglas  93.. 

2208  Prairie  Stranger  (W)F  Chas.  Starrctt-Patti  McCarty   58.. 

2017  Tillie  the  Toiler  (OF  Kay  Harris- William  Tracy  67.. 

2004  You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88.. 

Current  1941-42 

3013  Adventiiresof  Martin  Eden(D)A. Glenn   Ford-Claire  Trevor  87.. 

3029  Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane   67.. 

3003  Bedtime  Story  (C)A  Loretta  Young-Fredric  March  85.. 

3041  Blonde  From  Singapore(CD) A.Florence  Rice-Leif  Erickson   67.. 

3017  Blondie  Goes  to  College  (C)F. Penny  Singleton-Arthur  Lake  74.. 

3018  Blondie's  Blessed  Event  (OF. Penny  Singleton-Arthur  Lake   69. 

3212  Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58., 

3035  Cadets  on  Parade  (D)  Freddie  Bartholnmew-Jimmy  Lydon.  63. 

3025  Canal   Zone   (D)F  Chester  Morris-John  Hubbard  79., 

3031  Close  Call  for  Ellery 

Queen   (My)F   William  Gargan-Margaret  Lindsay..  67.. 

3025  Confessions  of  Boston 

Blackie  (My)F   Chester  Morris-Harriet  Hilliard  65., 

3032  Desperate  Chance  for  Ellery 

Queen  (My)   Wm.  Gargan-Margaret  Lindsay  70., 

(Former  title  '-Ellery  Queen  and  the  Living  Corpse") 

3214  Devil's  Trail   (W)  Bill  Elliott-Tex  Ritter   61. 

3205  Down  Rio  Grande  Way  (W)F. Charles  Starrett- Russell  Hayden  58. 

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay. ..  68. , 

3015  Go  West,  Young  Lady(WMC)  F  .  Penny  Singleton-Glenn  Ford  71., 

3023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65., 

3039  Harvard  Here  I  Come  (C)F...Maxie  Rosenbloom-Arline  Judge  65. 

3037  Hello  Annapolis  (D)  Jean  Parker-Tom   Brown   62. 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72. 

3101  Invaders,  The  (D)F  Leslie  Howard-Laurence  Olivier  104. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63. 

3009  Ladies  in  Retirement  (D)A...lda    Lupino-Louis    Hayward  91. 

3007  Lady  Is  Willing  (CD) A  Marlene    Dietrich-Fred    MacMurray.  91. 

3204  Lawless  Plainsman  (W)  Charles  Starrett- Russell   Hayden  59. 

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

3034  Man  Who  Returned  to  Life  (D)AJnhn  Howard-Lucille  Fairbanks  60. 

3014  Meet  the  Stewarts  (C)  William    Holden-Frances    Dee  73. 

3005  Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger  90. 

3040  Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly   63. 

3213  North  of  the  Rockies  (W)F...Bill  Elliott-Tex  Ritter   60. 

3042  Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  60. 

3202  Riders  of  the  Baillands  (W)F. Charles  Starrett-Rirssell  Hayden   57. 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden   59. 

3026  Secrets  of  the  Lone  Wolf  (My)  F.Warren  William    66. 

3021  Shut  My  Big  Mouth  (OF  Joe  E.  Brown-Adele  Mara   71. 

3022  Sing  for  Your  Sunper  (DM)F.Jinx   Falkenbnrg-"Buddy"   Rogers..  68. 

3036  Stork  Pays  Off  (OF  Maxie  Rosenbloom-Rochelle  Hudson.  68. 

Submarine  Raider  (D)  lohn  Howard-Marguerite  Chapman...  64, 

3027  Sweetheart  of  the  Fleet  (C)...Joan  Davis-Jinx  Falkenburg   6o. 

3008  Texas  (D)F   William  Holrten-Glenn  Ford  92. 

They  All  Kissed  the  Bride  (C)  loan  Crawford- Melvyn  Douglas  85. 

3016  Three  Girls  About  Town(CD)  A  Joan  Blondell-John  Howard  73. 

3033  Tramp.  Tramp,  Tramp  (C)  F ...  Florence  Rice-Bruce  Bennett   68. 

3020  Two  Latins  From 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury  66 

3010  Two  Yanks  in  Trinidad  (C)A..Pat  O'Brien-Brian   Oonlevy  84. 

3203  West  of  Tombstone  (W)F  Charles  Starrett-Russell  Hayden  =9. 

3011  Wife  Takes  a  Flyer  (F)F  J.  Bennett-F.  Tone  86. 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck-Henry  Fonda  97. 

Coming  1941-42 

Atlantic  Convoy   John  Beal- Virginia  Field  66. 

Bad  Men  of  the  Hills  Charles  Starrett-Russell  Hayden  

Blondie  for  Victory  Penny   Singleton-Arthur  Lake   

Ellery  Queen  Across  the  . 

Atlantic   William  Gargan-Margaret  Lindsay  

Flight  Lieutenant   Pat  O'Brien-Glenn  Ford  

(Former  title  "He's  My  Old  Man") 

Gav  Sfcrita   Fred  Astaire-Rita  Hayworth  

Lone  Wolf  in  Scotland 

Yard  (My)   Warren  William-Eric  Blore  

Li'ckv  Legs   linx  Faikenburg-Russell  Hayden  

Man's  World  (D)  M.  Chapman-W.  Wright  

Mv  Sister  Eileen  Rosalind  Russell-Brian  Aherne  

Overland  to   Deadwood  Charles   Starrett-Russell  Hayden  

Parachute  Nurse  (D)  Marguerite  Chapman-Kay  Harris  63. 

Pardon  My  Gun  Charles  Starrett-Alma  Carroll  

Prairie  GuBsmoke  (W)  Bill    Elliott-Tex  Ritter  

3206  Riders  of  the  Northland  Charles  Starrett-Russell  Hayden  58. 

Sabotage  Squad   Kay  Harris-Bruce  Bennett  

(Former  title  "Fingers") 

Shrtaun  Gi'ard   Charles  Starrett-Jimmy  Davis  

Snirit  of  Stanford  Frapkie  Albert-Margi'^rite  Chapman  

Stand  Bv  All  Networks  John  Beal- Florence  Rice  

Talk  of  the  Town  (D)  Gary  Grant-Jean  Arthur  

(Former  titl»  "Three's  a  Crowd") 
Vengeance  of  the  West  (W)...Bill  Elliott-Tex  Ritter  


8/21/41 

7/24/41 

8/28/41 

9/18/41 

8/7/41 

9/25/41 


2/26/42  . 
4/2/42  .. 
12/25/41 
10/16/41 
1/15/42  . 
4/9/42  .. 
2/12/42  . 
1/22/42  . 
3/19/42  . 

1/29/42  . 

l/«/42  .. 

5/7/42    . . 

5/14/42  . 
4/23/42  . 

11/18/41 
1 1/27/41 
9/11/41  . 
12/18/41 
4/23/42  , 
12/11/41 
4/15/42  . 
8/14/41  . 
9/18/41  . 
2/12/42  . 
3  12 '42  . 
,1/1/42  .. 
,2/5/42  .. 
.5/28/42  . 
,  1 1/20/41 
,9/4/41  .. 
.4/2/42  .. 
.5' 14/42  . 
. 12/18/41 
. 10/16/41 
.11/13/41 
. 11/13/41 
.2'19/42  . 
.12  4/41  . 
.11  '6/41  . 
,6,-4/42  . 
.5/21/42 
.10/9/41  , 
,6  II  42 
. 10/23/41 
.3/12/42 

.10/2/41  , 
.3/26/42 
.1/15/42  . 
.4/30/42 
. 10/30/41 


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.all/15/41 
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. .b4/25/42 
, .alO/4/41 
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, . .b8/9/4l 
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,  .  b  I  /3 1  /42 
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. . .bB/2/41 
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. .b9/27/4l 
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. .35/2/42 
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.35/16/42 
^35/16/42 


.6/18/42 


.35/23/42 
. .35/9/42 


7/16/42 
.6/18/42 


.31/17/42 
.34/18/42 
.35/23/42 


.32/21/42 
.35/16/42 


MGM 


Current  1940-41 


141  Barnacle  Bill  (CD)F  Wallace  Beery-Virginia  Weldler  92. 

145  Dr.Kild3re'sWeddinqDay(D)F.Lew  Ayres-Lionel  Barrymore  82. 

146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickey  Rooney-Judy  Garland  100. 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murphy  96. 

142  Stars  Look  Down  (D)  M.  Lockwood- Michael  Redgrave  98. 

140  They  Met  in  Bomb3y  (D) A... Clark   Cahle-Ros3lind   Russell  92. 

148  When  Ladies  Meet  (SO A  Joan  Crawford- Rob't  Taylor  105. 

'47  Whistling  in  the  Dark(MyC)F.Skelton-Ruthertord   78. 

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rocney-Judy  Garland  117. 

226  Born  to  Sing  (DM1  Rav  McDonald-Virginia  Weidler  81. 

220  Biiqle  Sounds   (D)F   Wallace  Beery-Marjorie  Main  ini. 

?nR  r.hnrnlate  Soldier  (M)A   N»lson  Eddy-Rise  Stevens  102. 

229  Courtship  of  Andv  Harriv(CD)F  Mickey  Rnnnev-Lewis  Stone   93. 

213  Design  for  Scandal  (CD)A  Rosalind   Russell-W3lter  Pidgeon...  84. 


7/4/41  , 
8/22/41 

8/15/41 
8/1/41  , 
7/18/41 
6/27/41 
8/29/41 
8/8/41  , 


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Jsn. 
Mar. 
Jan. 
Nov. 
Mar. 
Dec. 


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MGM  Current  1941-42  Mins, 

203  Down  in  San  Diego  (D)F  Dan  Dailey.  Jr.-Bonit3  Granville...  73.. 

201  Dr.  Jekyll  and  Mr.  Hyde(D)A. Spencer  Tracy-lngrid  Bergman  127.. 

217  Dr.  Kildare's  Victory  (D)  Lew  Ayres-Lionel  Barrymore   82.. 

207  Feminine  Touch   (OA  Rosalind  Russell-Don  Ameche  93.. 

232  Fingers  at  the  Window(My) A.Lew  Ayres-Laraine  Day   80.. 

237  Grand  Central  Murder  (My)F..Van  Heflin-Virginia  Grey  72.. 

212  H.  M.  Pulham.  Esq.  (D)A  Hedy  Lamarr-Robcrt  Young  120.. 

241  Her  Cardboard  Lover  ( D)  F ....  Norma  Shearer- Robert  Taylor  93,, 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105.. 

238  I  Married  An  Angel  (M)F  Jeanette  MacDonald- Nelson  Eddy  ...  84., 

221  Joe  Smith.  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63.. 

218  Johnny  Eager  (G)A  Lana   Turner-Robert  Taylor  107.. 

215  Kathleen   (D)F  Shirley  Temple-Herbert  Marshall...  84.. 

230  Kid  Glove  Killer  (D)F  Marsha  Hunt-Van  Heflin   74. 

202  Lady  Be  Good  (CM)F  Eleanor   Powell-Ann  Sothern  112.. 

240  Maisie  Gets  Her  Man  (C)F  Ann  Sothern-Red  Skelton   85, 

205  Married  Bachelor  (C)A  Ruth  Hussey-Rob't  Young   81., 

219  Mr.  and  Mrs.  North  (MyC)  F. .  Gracie  Allen-William  Post,  Jr  67. 

231  Mokey  (D)F   .   D.    Dailey-Donna   Reed   88. 

227  Nazi  Agent   (Spy)A  Conrad  Veidt-Ann  Avars   82., 

(Reviewed  as  "Salute  to  Courage") 

239  Pacific  Rendezvous  (D)F  Lee  Bowman- Jean  Rogers   76. 

233  Rio  Rita   (CM)F  Abbott  &  Costello   92. 

210  ShadowoftheThin  Man(CMy)F. William  Powell-Myrna  Loy  97. 

235  Ship  Ahov  (CM)F  Eleanor  Powell-Red  Skelton  95. 

206  Smilin'  Through  (Tech.)  (D)  F.J.  MacDonald-Brian  Aherne  100. 

234  Sunday  Pi'nch  (CD)F  Jean  Rogers- William  Lundigan  76. 

242  Tarzan's  New  York 

Adventure  (D)A   1.   Weissmuller-M.  O'Sullivan  71, 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  0'Sulliv3n.  81. 

228  This  Time  For  Keeps  (OF... Robert  Sterling-Ann  Rutherford  .. .  73. 

236  Tortilla  Fl3t  (C)  Tracy-Garfield-Lamarr-Tamiroff   105. 

211  Two  Faced  Woman  (OA  Garbo-Melvyn    Douglas   94. 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94. 

223  Vanishing  Virginian  (CD)  K.   Grayson-F.   Morgan  101. 

225  We  Were  Dancing  (SOA  Norma  Shearer-Mclvyn  Douglas  94. 

222  Woman  of  the  Year  (CD) A ..  .Spencer  Tracy- Kstharine  Hepburn.  .112. 

224  Yank  on  the  Burma  Road(D)F.L.  Day-B.   Nelson-K.  Luke   65. 


Rel.  Set 
D3te  Issue  at 

Sept  b8/2/4l 

Sept  b7/26/4l 

J3n  bl2/6/4l 

Oct  b9/20/4l 

Apr  b3/l4/42 

May   b4/25/42 

Dec  bll/l5/4l 

June   b5/3a/42 

Oct  b9/20'4l 

June   b5 '23/42 

Feb  bl/IO/42 

Jan  bl2/l3/4l 

Dec  bl  1/15/41 

Apr  b3/l4/42 

Sept  b7/l9/4l 

June   b5/30/42 

Oct  b9/l3/4l 

Jan  bl2/20/4l 

Apr  b3/28/42 

Mar  bl/24/42 

June   b5/23/42 

Apr  b3/l4/42 

.Nov  bia/25/41 

.May   b4/ 18/42 

Oct  49/13/41 

May   b4/l8/42 

June   b4/l8/42 

Dec  bll/l5/4l 

.Mar  b2/l4/42 

.May   b4/25/42 

.Nov  blO/25/41 

Nov  blO/18/41 

.Feb  bl2/6/4l 

.Mar  bl/17/42 

.Feb  bl/17/42 

.Feb  bl/17/42 


Coming  1941-42 


Andy  Hardy's  Last  Fling  Mickey  Rooney-Lewis  Stone  

Apache  Trail  (W)  William  Lundigan- Donna  Reed  a5/l6/42 

C3iro  (Spy)   Jeanette  MacDonald-Robt.  Young  a6/6/42 

Cslling  Dr.  Gillespie  (D)  Philips  Dorn-Lionel  Barrymore  33/21/42 

(Former  title  "Born  to  Be  Bad") 
Crossroads  (CD)   William  Powell- Hedy  Lamarr  a3/28/42 

(Former  title  "Till  You  Return") 

Eyes  in  the   Night  Edward  Arnold-Ann  Harding  

Jackass  Mail  (C)  Wallace  Beery-Marjorie  Main  a5/9/42 

Man  on  America's  Conscience.  .Van  Heflin-Ruth  Hussey  

Me  and  My  Gal  (M)  Judy  Garland-George  Murphy  

Mrs.  Miniver  (D)  Greer  Garson- Walter  Pidgeon  132  b5/l6/42 

Once  Upon  a  Thursdsy  (C)... Marsha  Hunt-Barry  Nelson  66  b5/23/42 

Ox  Train   Dean  Jaqger- Donald  Meek  

Panama    Hattie    (CM)  Ann  Sothern-Wm.  Lundigan  38/30/41 

Pierre  of  the   Pl3ins  John  Carroll-Ruth  Hussey   66  a5/2/42 

Random  Harvest   Greer  Garson-Ronald  Colman  

Somewhere  I'll  Find  You(CD)  Clark  Gable-Lana  Turner  33/28/42 

Tish   Marjorie  Main-ZaSu  Pitts  35/30/42 

Tulip  Time   Van   Heflin- Kathryn  Grayson  a5/l6/42 

(Former  title  "Seven  Girls") 

War  Against  Mrs.  Hadley. ....  Edward  Arnold-Fay  Bainter  

White  Cargo   Hedy    Lamarr- Walter  Pidgeon  

Yank  at  Eton  Mickey  Rooney-Edmund  Gwenn  35/2/42 


MONOGRAM 


Current  1940-41 


Drittin'    Kid    (W)F  Tom  Keene-Betty  Miles   55. .9/26/41  . 

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  8/8/41  .. 

Fugitive  Valley  (W)F  Corrigan-King-Tcrhune    60. .7/30/41  . 

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  10/31/41 

Wanderers  of  the  Desert  (W)..Tom  Keene-Betty  Miles  6/25/41  . 

Current  1941-42 

Arizon3  Bound  (W)F  Buck  Jones-Tim  McCoy   57.. 7/19/41  . 

Arizon3  Roundup  (W)  Tom    Keene  3/13/42  . 

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58..  1/30/42  . 

Bl3ck  Drsgons  (My)A  Bel3  Lugosi-Jo3n  Barclay   63.. 3/6/42  .. 

Boothill  Bandits  Range  Busters   4/24/42  . 

Borrowed   Hero  (D)F  Florence  Rise-Alan  Baxter  65  . 12/5/41  . 

Continental  Express  (D)A  Rex   Harrison-Valerie   Hobson  61.. 4/1/42  .. 

Corpse  Vanishes  (H)  Bela  Lugosi-Joan  Barclay   64  . 5/8/42  .. 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64..  11/21/41 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58..  12/26/41 

Freckles  Comes  Home  (G) ...  .Johnny  Downs-Gail  Storm  1/2/42  .. 

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63. .9/5/41  .. 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy   65.. 3/27/42  . 

Gunman  From  Bodie  (W)F...Buck  Jones-Tim   McCoy  62. .9/19/41  . 

1  Killed  That  Man  (My)A  Rirardo  Cortez-Joan  Woodbury  70. .11/14/41 

Klondike  Fury  (D)A  Edmund  Lowe-Lucille  F3irb3nks         68. .3/20/42  . 

Law  of  the  Jungle  (Spy)  Arline  Judge-John   King  2/6/42  .. 

Let's  Get  Tough   (CD)  Leo  Gorcey-Huntz  Hall   62.  5  29/42  . 

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jackie   Moran   62..9'I2/4I  . 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  12/5/41  . 

Man  From  Headquarters  (G)A. Frank  Albertson-Joan  Woodbury....  63. .1/23/42  . 

Man  With  Two  Lives  {D)A  Edw3rd  Norris-John  Arden   65.. 3/13/42  . 

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath   72  .  1/21/42  . 

Mr.  Wise  Guy  (CD)F  East  Side   Kids   70.  .2/20/42  . 

Private  Snuffy  Smith  (CD)F..Bud  Duncan-Edgar  Kennedy   67. .1/16/42  . 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard  Cromwell-Mary   Ruth  57..  12/19/41 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84..  1/9/42  .. 

Rock  River  Renegades  (W)... Range  Busters  2/27/42  . 

Saddle  Mountain  Roundup(W)  .Range  Busters  8/29/41  . 

She's  in  the  Army  Veda  Ann  Borg-Marie  Wilson  5/15/42 

So's  Your  Aunt  Emma  (CD)F. Roger  Pryor-ZaSu  Pitts   62.. 4/17/42  , 

Spooks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63..  10/24/41 

Stolen  Paradise   (D)A  Leon  Janney-Eleanor  Hunt  80..  10/31/41 

(Reviewed  as  "Adolesfence") 

Texas  Trouble  Shooters  (W) . .  Ray  Corrigan-John  King  6/12/42 

Thunder  River  Feud  (W)F  Range  Busters   72. .1/9/42  .. 

Tonto  Basin  Outlaws  (W)F... Range  Busters   63..  10/10/41 

Top  Sergeant  Mulligan  (OF. .Nat  Pendleton-Carol  Hughes  59. .10/17/41 

Tower  of  Terror  (Spy)  Movita-Wilfred  Lawson  4/1/42  . 

Underground   Rustlers   (W)F.. Range  Busters  56..I1'2I/4I 

Western  Mail  (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  2/13/42  . 

Where  Trails  End  (W)  Tom  Keene-Joan  Curtis  5/|'42  ., 

Zis  Boom  Bah   (DM)F  Peter  Lind  Hayes-Grace  Hayes  62.  .  1 1/7/41  . 


, .b9/27/4l 
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Coming  1941-42 


Down  Tex3s  Wav  (W)F  Buck  Jones-Tim  McCoy   57  

Here  Come  the  Marines  Wallace  Ford-Toby  Wing  

Hillbilly  Blitzkrieg   Edgar   Kennedv-Bud  Dirncan  

Isle  of  Fury  John  Howard-Gilbert  Roland  

Lure  of  the  Islands  (Spy)  Margie  Hart-Rober*  Lowery  7/3/42 

One  Thrilling  Night  John  Beal-Wanda  McKay  

(Former  title  "Do  Not  Disturb") 

Riders  of  the  West  (W)  Buck    Jones-Tim    McCoy  7/17/42 

Rubber  Racketeers   Rochelle  Hudson-Ricardo  Cortez  6/26''42 

Smart  Alecks   Leo   Gorrey-Roger  Pryor  

Three  Wise  Brides  (CD)  Nova  Pilbeam-Basil  Sydney  


. .b6/6/42 
.31/17/42 


.3.''/.3n/42 
.34/25/4? 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


June  13,  1942 


PARAMOUNT  Currenr  1940-41  inins 

4038  Aloma  of  the  South  Stas  vD)F. Dorothy  Lamour-Jon  Hall  (Tech.)..  77 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker  70 

4033  Forced  Landing   (D)F  Richard  Arlen-Eva  Gabor  66 

4035  Kiss  the  Boys  Goodbye(CM) F . D.  Ameche-M.  Martin-0.  Levant...  85 
4031  Parson  of  Panamint  (D)F  Charles  Ruggles-Ellen  Drew  84 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  62 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78 

4036  World  Premiere   (C)A  John  Barrymore- Frances  Farmer  70 


Rel. 
Date 
.8/29/41 
.8/29/41 
.7/18/41 
.8/1/41  . 
.8/22/41 
.7/25/41 
.6/20/41 
.8/8/41  . 
.8/15/41 


See 
Issue  of 
.  .68/30/41 
...b8/23/4l 
. ..b7/l9/4l 
.. .b6/28/4l 
, . .b6/2l/4l 
, ..b6/2l/4l 
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. . .b8/23/4l 


RKO-RADIO 


Current  1940-41 


Block 
No. 
2 
3 


Current  1941-42 


Among  the  Living  (H)A  Albert  Dekker-Susan   Hayward  68. 

_  Bahama  Passage  (Tech.)  (D)  A  .Madeleine  Carroll-Stirling  Hayden..  81. 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84. 

1  Buy  Me  That  Town  (C)A  Lloyd   Nolan-Constance  Moore  70. 

4  Fleet's   In   (M)F  Dorothy  Lamour- William   Holden...  92. 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68. 

2  Glamour  Boy  (C)F  Susanna   Foster- Jackie  Cooper  80. 

5  Great  Man's  Lady  (D)A  Barbara  Stanwyck-Joel  McCrea  91. 

I  Henry  Aldrich 

for  President  (C)F  Jimmy    Lydon-Ciiarles    Smith  70. 

5  Henry  and  Dizzy  (CD)F  Jimmy  Lydon-Charles  Smith  71. 

I  Hold  Back  the  Dawn  (D)F...Chas.  Boyer-Olivia  de  Havilland  115. 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard-Ray  Milland   77. 

Louisiana  Purchase  (IMC)  Bob  Hope-Victor  Moore  (Tech.)  98. 

3  Mr.  Bug  Goes  to  Town  (FA)  F. Tech.  Cartoon   Feature  78. 

5  My  Favorite  Blonde  (C)A  boo  Hope-Madeleine  Carroll  78. 

1  New  York  Town  (CD)A  Mary   Martin-Fred   MacMurray  75. 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Robt.  Preston  79. 

3  No  Hands  on  the  Clock{My)F. Chester  Morris-Jean  Parke:  75. 

I  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90. 

W-l  Outlaws  of  the  Desert  (W)F..Wmi.  Boyd-Brad   King   66. 

3  Pacific  Blackout  (0)F  Robert   Preston-Martha  O'DriscolI. .  76. 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.) ..  124. 

4  Remarkable   Andrew    (OF  William  Holden-Brian  Donlevy  80. 

Riders  of  the  Timberline(W)F. Bill  Boyd-Brad  King-Andy  Clyde..  59. 
Secret  of  the  Wastelands(W)  F .  Wm.  Boyd-Brad  King-Andy  Clyde..  66. 


12/19/41 
1/23/42 
1 1/7/41 
10/3/41 
4/3/42  . 
4/24/42 
12/5/41 
5/29/42 

10/24/41 

6/5/42  . 

9/26/41 

3/20/42 

1/1/42  . 

2/20/42 

5/1/42  . 

10/31/41 

M/28/41 

2/13/42  . 

10/10/41 

3/i6/42'! 

3/19/42  . 
4/17/42  . 


W-l 


2  Skylark    (CD)A  Claiidctte  Colbert-Ray   Milland  94. .11/21/41 


W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63. 

3  Sullivan's  Travels  (CD)A  Joel   McCrea- Veronica   Lake   91. 

4  Torpedo   Boat   (A)F  Richard  Arlen-Jean  Parker  69. 

5  True  to  the  Army  (CM)F  Ji:ay  Canova-Ann  Miller-Allan  Jones  76. 

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  58. 


2/6/42  . 

3/13/42 

5/15/42 


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Coming 


.al2/27/4l 


76  b5/9/42 

67  b5/9/42 


Are  Husbands  Necessary  Rav  Milland-Betty  Field  

(Former  title  "Mr.  and  Mrs.  Ci-gat") 
6  Beyond  the  Blue  Horizon  (D).Uuoihy  Laniour-Richard  Denning. 

(Former  title  "Malaya") 

6  Dr.  Broadway  (D)  Macdcnald  Carey-Jean  Phillips.  .. 

Holiday  Inn    g  Crosby-Fred  Astaire  8/28/42   al/3/42 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

Lost  Canyon   William  Boyd-Lola  Lane  iVoi,;.; 

Major  ana  the  Minor  Ginger  Rogers-Ray  Milland  

6  Night  in  New  Orleans  (My) . . .  ^'rJston   Foster-Albert   Dekker  75  '....b5/9/42 

(Former  title  "Morning  Afler") 

Submarine  Alert   Richard  Arlen-Wendy  Barrie  

6  Sweater  Girl  (My)  EuUie  Bracken-June  Preisser  77  b5/9/42 

6  Take  a  Letter,  Darling  (C)  Rosalind  Russell-Fred  MacMurray...  92  b5/9/42 

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  6/19/42  ...b3/2l/42 

Tombstone    (W)  Richard  Dix-Frances  Gifford  alO/4/41 

Young  and  Willing  (C)  William  Holden-Susan  Hayward  al2/20/4l 

(Former  title  "Out  of  the  Frying  Pan") 

Coming  1942-43 

American  Empire  (W)  Richard  Dix-Prcston  Foster  al/24/42 

Forest  Rangers  (D)  (Tech.).  .F.   MacMurray-P.  Goddard  a2/28/42 

Glass   Key   B.   Donlevy-V.   Lake  a5/l6/42 

Great  Without  Glory  I.  McCrea-Betty  Field  

Happy-Go-Lucky   M.  Martin-D.  Powell-R.  Vallee  

Henry  Aldrich,  Editor  (CD)  .  .  .<immy   Lydon-Charles  Smith  a3/l4/42 

I   Married  a  Witch  F.  March-V.  Lake  

Lady  Bodyguard   Anne  Shirley-Eddie  Albert  

Mrs.  Wiggs  of  the  Cabbage 

Patch  (CD)   F.  Bainter- Carolyn  Lee  a3/2l/42 

My  Heart  Belongs  to  Daddy.  ..R.   Carlson-Martha  O'DriscolI  a3/7/42 

No  Time  for  Love  Claudette  Colbert-Fred  MacMurray  

Palm  Beach  Story  C.  Colbert-J.  McCrea  al/3/42 

Priorities  of  1942  (M)  Betty  Jane  Rhodes-Johnnie  Johnston  

Road  to  Morocco  B.  Crosby-B.  Hope-D.  Lamour  a5/l6/42 

Silver  Queen   George  Brent-Priscilla  Lane  

Star  Spangled  Rhythm  Betty  Hutton-Eddie  Bracken  

Street  of  Chance  Burgess  Meredith-Claire  Trevor  a2/2l/42 

(Former  title  "Black  Curtain") 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde   68  b5/9/42 

Wake   Island   8.  Donlevy-R.  Preston  

Wildcat  (D)   Richard  Arlen-Arlene  Judge  a2/28/42 

Wrecking  Crew   Richard  Arlen-Chester  Morris    


PRODUCERS  RELEASING  CORP.  1940-41 

162  Billy  the  Kid  in  Santa  Fe(W)  .Bob-Stcele-Marin  Fais-St.  John  

116  Blonde  Comet  (D)  Robert  Kent- Virginia  Vale  

Ill  Criminals  Within   (My) A  Eric  Linden-Ann  Doran  

115  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey  


126  Jungle  Man  (D)F  Buster  Crabbe-Sheila  Darcy.. 

167  Lone  Rider  Ambushed  (W)F..Geo.   Houston-AI  St.  John... 

168  Lone  Rider  Fights  Back  (W). George  Houston-AI  St.  John. 
166  Lone  Rider  in  Frontier  Fury.. George  Houston-AI  St.  John.. 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day  

125  Reg'lar  Fellers  (D)F  Billy    Lee-'Alfalfa'   Switzer. . 


66. 

.7/11/41  . 

. .a7/l9/4l 

67. 

.  12/26/41 

.al 1/22/41 

70. 

.6/27/41  . 

. .b8/ 16/41 

66. 

.9/12/41  . 

.blO/l 1/41 

69. 

.7/4/41  .. 

. .blO/4/41 

61 . 

.6/27/41  . 

. .b8/l6/4l 

67. 

.8/1/41  .. 

. .h9/l3/4l 

63. 

. 10/10/41 

.blO/l 1/41 

67. 

.8/29/41 

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64. 

.11/7/41 

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62. 

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. .a7/26/4l 

66. 

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65. 

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1941-42 

258  Billy  the  Kid's  Round-Up(W) .  Buster  Crabbe-AI  St.  John   58. 

260  Billy  the  Kid's  Smoking  Guns.B.  Crabbe-AI  St.  John   63. 

259  Billy  the  Kid  Trapped  (W)F    Buster  Crabbe-AI  St.  John  59. 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John   64. 

208  Bombs   Over    Burma  Anna  May  Wong-Noel   Madison....  68. 

207  Broadway  Big  Shot  (CD)A. .  .Ralph   Byrd- Virginia  Vale   63. 

211  Dawn  Express  (Spy)  Michael  Whalen-Anne  Nagel  66. 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg  65. 

219  Gallant  Lady   Sidney  Blackmer-Rose  Hobart  70. 

202  Girls  Town  (D)F  Edith   Fellows-June  Storey  63. 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy   68. 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh  67. 

218  Inside  the  Law  Wallace   Ford-Frank  Sully   65. 

204  Isle  of  Forgotten  Sins  Alan  Baxter-Gertrude  Michael  

203  Jungle  Siren   Ann    Corio-Buster  Crabbe  

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue   63. 

263  Lone  Rider  and  the  Bandit(W)  .George  Houston-AI  St.  John  55. 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  St.  John  59. 

265  Lone  Rider  in  Texas  Justice... G.  Houston-AI  St.  John  

209  Mad  Monster   Johnny  Downs-George  Zucco  79. 

201  Men  of  San  Quentin  (D)F....J.  Anthony  Hughes-Eleanor  Stewart.  80. 

213  Miracle   Kid   (D)A  Tom  Neal-Carol  Hughes-Vicki  Lester  66. 

217  Panther's  Claw  (My)F  Sidney   Blackmer-Rickey   Vallin  74. 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  64. 

?.t3  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radio^  Boyd-Art  Davis  62. 

229  Strangler   Judy  Campbell-Sebastian  Shaw  67. 

230  Swamp  Woman  (D)  Ann  Corio-Jack  La  Rue   68. 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60. 

212  They  Raid  by  Night  Lyie  Talbot-George  Neisce  

214  Today  I  Hang  (D)A  Walter  Woolf  King-Mona  Barrie  67. 

210  Tno  Many  Women  (C)  Neil  Hamilton-June  Lang   67. 

2.54  Tumbleweed  Trail  (W)  Bill  Boyd-Lee  Powell  


.12/12/41 
.5/29/42 

.2/20/42  . 
. 10/24/41 
,6/5/42  . 
.2/6/42  .. 
,3/27/42  . 
,1/23/42  . 
.5/29/42 
3/6/42  .. 
,  10/17/41 
.4/10/42  , 
,5/8/42  ., 
,7/15/42 
,8/14/42  . 
,  12/19/41 
1/16/42  . 
3/13/42  . 
6/12/42  , 
5/15/42  . 
5/22/42  , 
, I I/I4/4I 
4/17/42  . 
2/13/42  . 

4/24/42  . 
4/3/42  .  . 
12/5/41  . 
1/2/42  .. 
7/3/42  .  . 
1/30/42  . 
,2/27/42  . 
,7/10/42  . 


.b 12/27/4 1 

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.'.'bi/i7/42 
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Rel. 

Mins.  Date 

175  Little  Foxes  (D)A  Bette  Davis-Herbert  Marshall  1 16.. 8/29/41 

136  Scattergood  Meets  B'way(D)  F  .Guy   Kibbee-Emma   Dunn   70.. 8/22/41 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  8/8/41  . 

172  Story  of  the  Vatican  (Doc.) ...  March  of  Time   Feature   54.  .7/18/41 

^No!"  Current  1941-42 

I  Alt  That  Money  Can  Buy(D)A.Anne  Shirley-Walter  Huston. 

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (C)A  Barbara   Stanwyck-Gary   Cooper  1 1 1..  1/9/42  . 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60. .10/10/41 

5  Bashful   Bachelor   (C)F  Lum  'n'  Abner   74.. 4/24/42 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe   67.. 2/13/42 

I  Citizen    Kane   (D)A  Orson  Welles-Dorothy  Comingore. .  .120.  .9/5/41  . 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/5/42  . 

3  Date  With  the  Falcon(MyC)F. George  Sanders- Wendy  Barrie  63. .1/16/42 

W-l  Dude  Cowboy   (W)F  Tim   Holt-Marjorie  Reynolds  59. .12/12/41 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)  64. .10/31/41 

6  Falcon  Takes  Over   (CD)  George    Sanders-Allen    Jenkins  "''..5/29/42 

Fantasia  (FA)F  Technicolor  Cartoon   85. .4/10/42 

1  Father  Takes  a  Wife  (C)A  Adolphe  Menjou-Gioria  Swanson         79. .10/3/41 

3  Four  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger   68. .1/23/42 

2  Gay  Falcon  (My)A  George  Sanders-Wendy  Barrie   66..  10/24/41 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid   91. .2/20/42 

1  Lady  Scarface  (D)F  Dennis  O'Keefe-Frances   Neal   66. .9/26/41 

W-2  Land  of  the  Open  Range(W)  F  .Tim  Holt-Ray  Whitley   60.. 4/19/42 

2  Look  Who's  Laughing  (C)  F ...  Bergen  &.  McCarthy   .11/21/41 

5  Mayor  of  44th  Street  (CDM)A  .George  Murphy-Anne  Shirley   86.  .5/15/42 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol   73.. 3/13/42 

2  Mexican  Spitfire's  Babv  (C)F.Leon  Errol-Lupe  Velez-Zasu  Pitts..  70. .11/28/41 

6  My  Favorite  Spy  (MyC)F  Kay  Kyser-Ellen  Drew   86.. 6/12/42 

3  Obliging  Young  Lady  (C)F...Joan  Carroll-Edmond  O'Brien   80. .1/30/42 

1  Parachute   Battalion   (D)F  Hobert  Preston-Nancy  Kelly  75.. 9/12/41 

3  Playmates     (CM)F  K.  Kyscr-J.  Barrymore-Lupe  Velez.  96. .12/26/41 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60. .2/27/42 

5  Scattergood  Rides  High  (D)F.Guy  Kibbee- Dorothy  Moore   66. .5/8/42  . 

4  Sing  Your  Worries  Away(CM) ,  Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71 .  .3/6/42  . 

2  Suspicion    (D)A  Cary  Grant-Joan  Fontaine  99..  11/14/41 

6  Syncopation  (DM)   Acolphe  Menjou-Jackie  Cooper   88. .5/22/42 

5  Tuttles  of  Tahiti  {D)F  Charles  Laughton-Jon  Hall   94.. 5/1/42  . 

2  Unexpected  Uncle   (CD)F  Anne  Shirley-Charles  Coburn  67. .11/7/41 

4  Valley  of  the  Sun  (D)  James  Craig-Lucille   Ball   80.. 2/6/42  . 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt   66..  12/12/41 


lisui  of 

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106.  .10/17/41  ..b7/l9/4l 


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.  .b9/20/4l 
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Coming 


69. 


Army  Surgeon  (War)  Jane  Wyatt-Kent  Taylor  

Bambi  (Fa)  Tech.  F  Disney  Cartoon  Feature  

Big  Street  (D)  Henry  Fonda-Lucille  Ball  

Falcon's  Brother   George  Sanders-Tom  Conway  

Here  We  Go  Again  Fibber  McGee  &.  Molly-E.  Bergen  

Highways  by  Night  (C)  Richard  Carlson-Jane  Randolph  

Journey  Into  Fear  (Spy)  Joseph  Cotton- Dolores  del  Rio  

Magnificent  Ambersons   J.  Cotten-Dolores  Costello-T.  Holt  

6  Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez   70  . 6/26/42 

Mexican  Spitfire's  Elephant. .  .Lupe  Velez-Leon  Errol  

Name,  Age  and  Occupation. .  .Robert    Ryan-Frances  Dee  

Navy  Comes  Through  Pat  O'Brien-George  Murphy  

Unce  I  pen  a  ho' e^moon  (DC)  .ti.iiger  Rogers-Cary  Grant  

Pirates  of  the  Prairie  rim  Holt-Nell  O'Day  

6  Powder  Trwn  (D)  Victor  McLaglen- Edmond  O'Brien...  79. .6/19/42 

Pride  of  the  Yankees  (D)  Gary  Cooper-Teresa  Wright  

Singing  Guns  (W)  lim  Holt-Joan  Barclay  

Scattergood  Survives  a  Murder. '^"y   Kihbee-Margaret  Hayes  

Son  of  the  Saddle  Tim  Holt-Ann  Summers  

Sweet  or  Hot  Victor  Mature-Lucille  Ball  

■|  hey  Flew  Alone  Anna  Neagle-R.  Newton   , 

W-2  Thundering   Hoofs  (W)F  Tim  Holt-Ray  Whitley  60  


.a4/l8/42 
.b5/30/42 
. .a6/6/42 


. . .35/9/42 
. .32/14/42 
.al2/27/4l 

. . .b5/9/42 


. .hS/9/42 
.35/30/42 
.  .36/6/42 


REPUBLIC 


Current  1940-41 


28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes. 

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Biirnette  

48  Under  Fiesta  Stars  {W)F  Gene  Autry-Smiley  Burnette  


Current  1941-42 

118  Affairs  of  Jimmy  Valentine(D). Dennis  O'Keefe-Buth  Terry  

171  Apache   Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick... 

174  Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick... 

164  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers  

145  Cowboy  Serenade  (W)F  Gene   Autry-Smiley  Burnette  

177  Cyclone  Kid  (W)  Don  Barry-Johnny  James  

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  

111  Devil  Pays  Olf  (Spy)A  J.  Edward  Bromberg-Osa  Massen.. 

121  G3ngs  of  the  City  (D)  Philip  Terr"-Wi>ndy  B3rrie  

(Former  title  "Public  Enemies") 

162  Gauchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele  

117  Girl    From   Alask3   (D)F  R3y  M iddleton-Jean  Parker  

144  Heart  of  the  Rio  Grande(W)  F.Gene  Autry-Smiley  Burnette  

146  Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie  

108  Hurricane  Smith   (D)F  Rav  Middleton-Jane  Wyatt  

103  In  Old  California  (D)F  John  Wayne-Binnie  Barnes  

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes 

176  Jesse  James,  Jr.  (W)F  Don  "Red"  Barry-Lynn  Merrick... 

101  Lady  for  a  Night  (D)  Joan   Blondell-John  Wayne  

153  Man  From  Cheyenne  (W)F....Roy  Rogers-George  "Gsbby"  H3yes 
110  Mercy  Isl3nd  (D)A  R3y  Middleton-Gloria  Dickson  

173  Missouri   Outlaw   (W)F  r>on  "Red"  Barrv-Lvnn  Merrick... 

120  Moonlight  M3squer3de  (CD) .  .  .Jane   Frazee-Betty  Keane  

107  Mountain  Moonlight  (OF  Weaver  Bros.  &  Elviry  

112  Mr.  District  Attorney  in 

the  Carter  Case  James  Ellison-Virginia  Gilmore..., 

161  Outlaws  of  Cherokee Trail(W) F  Three  Mesquiteers   

122  Pardon  My  Stripes  (C)  F  Bill  Henry-Sheil3  Ryan  

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker  

165  Raiders  of  the  Range  (W)F...Boh  Steele-Tom  Tyler  

152  Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne  

134  Remember  Pe3rl 

Harbor  (Spy-D)   Donald  B3rry-F3y  McKenzie  

|,'i6  Roni3nce  on  the  R3nge  (W)....Roy  Rogers-George  "Gsbby"  Hayes, 

109  Sailors  on  Leave  (OA  William  Lundigan-Shirley  Ross  

116  Shepherd  of  the  Ozarks  (C)F.. Weaver  Bros.  &  Elviry  

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  

102  Sleepytime  (jal   (CM)F  Judy  C3nov3-Tom  Brown  

123  S.O.S.  Coast  Guard  (D)F  Ralph  Byrd-Bela  Lugosi  

154  South  of  Ssnta  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes.., 

175  Stagecoach  Express  (W)F  ....Don  "Red"  Barry-Lynn  Merrick  

147  Stardust  on  the  Sage  (WM)...Gene  Autry-Smiley  Burnette  

119  Suicide  Squadron  (D)A  Anton  Walbrook-Sally  Gr3y  

155  Sunset  on  the  Desert  (W)F...Roy  Rogers-George  "Gabby"  Hayes. 

114  Tragedy  at  Midnight(My-C) A.John  How3rd-M3rq3ret  Lindsay  

113  Tuxedo  Junction   (OF  We3ver  Bros.  &  Elviry  

163  West  of  Cimarron  (W)  Three  Mesquiteers   

166  Westward  Ho!  (W)  Three  Mesquiteers   

115  Yokel  Boy  (OF  Joan  Davis-Albert  Dekker  

124  Yukon  Patrol  (D)  Allen   Lane-Lit3  Conw3y  

Coming 

C3II  of  the  C3nyon  (W)  Gene  Autry-Smiley  Burnette  

Flying  Tigers  (D)  John  W3yne-Jchn  Carroll  

Hi  Neiohbor   Lulu  Belle  &.  Scottv-Vera  V3gue  

Icecapades  Revue  of  1943  Vera  Vague-Jerry  Colonna  

Lazy  Bones  (Spy)  I'idy  Cifova-Joe  E.  Brown  

167  Ph3ntom  Plainsmen  (W)  Three  Mesquiteers   

Sombrero  Kid   Don  Barry   

157  Sons  of  the  Pioneers  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes... 


.  61 

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.  56 

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56 

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87. 

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60. 

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72. 

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6/10/42 

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54. 

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63. 

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63. 

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71. 

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70. 

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64. 

.  1 1/I2/4I 

.-bl  I/I5/4I 

80. 

.3/5/42 

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69. 

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55. 

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57. 

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. .h3/2l/42 

65, 

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4/20/42  . 

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63. 

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71 . 

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55. 

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56. 

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66 

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.6/16/42 


. .36/6/42 
.35/30/42 


20TH  CENT.-FOX 


Current  1940-41 


148  Accent  on  Love  (C)F  Geo.  Montgomery-Osa  Massen  

149  D3nce  H3II  (OF  Ces3r  Romero-C3role  L3ndis  

147  Moon  Over  Miami  (MC)F  Don  Ameche-Betty  Grable  (Tech.). 


61. .7/11/41 
73. .7/18/41 
91.. 7/4/41  . 


.b6/28/4l 
.66/28/41 
.b6/2l/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


June  13,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


20TH  CENT.-FOX 

Block 
No. 

2  Belle  Starr  (Tech.)  (D)A 


UNIVERSAL 


Current  1941-42  (Cont.) 


Current  1941-42 


..Gene  Tierney-Randolph  Scott  

6  Blue,  White  and  Perfect  (D). Lloyd  Nolan-Mary  Beth  Hughes  

5  Cadet  Girl  (CD) A  Carole  Landis-Geo.  Montgomery.... 

8  Castle  in  the  Desert  (My)  F ..  .Sidney  Toler-Arleen  Whelan  

1  Charley's  Aunt   (C)F  Jack  Benny-Kay  Francis  

2  Charlie  Chan  in  Rio  (My)  F ..  .Sidney  Toler-Mary  Beth  Hughes... 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes  

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  

5  Great  Guns  (OF  ...  Laurel  and  Hardy-Sheila  Ryan  

9  H.  G.  Wells'  Kipps  (D)A  Michael  Redgrave- Diana  Wynyard... 

6  How  Green  Was  My  Valley(D)  F  .Maureen  0' Hara- Walter  Pidgeon... 
II  It  Happened  in  Flatbush  (D)  . Lloyd  Nolan-Carole  Landis  

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature  

(Reviewed  as  "Hot  Snot") 

«-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts  

W-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan  

in  Mad  Martinoales  (CD)F  J^ne  Withers- Marjorie  Weaver  

11  Magnificent  Dope  (OF  D.  Ameche-H.  Fonda-Lynn  Bari . . . . 

3  Man  at  Large  (Spy)  F  Marjorie  Weaver-Richard  Derr  

10  Man  Who  Wouldn't  Die(My)  F.Lloyd  Nolan-Marjorie  Weaver  

5  MarrytheBoss'Daughter(CD)F.Brenda  Joyce-Bruce  Edwards  

4  Moon  Over  Her  Shoulder(C) A.Lynn   Bari-John  Sutton  

10  Moontide   (D)   A  J.  Gabin-I.  Lupino-C.  Rains  

ID  My  Gal  Sal  (M)  F  (Tech.)  Rita  Hayworth- Victor  Mature  

8  Night  Before  the  Divorce(C)A.Lynn  Bari-Joseph  Allen.  Jr  

8  On  the  Sunny  Side  (CD)F  Roddy  McOowall-Jane  Darwell  

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde  

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell  

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne  

W-l  Riders  of  the  Purple  Sage  (W)  F .  George   Montgomery-Mary  Howard.. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  

9  Rings  on  Her  Fingers  (D)F... Henry  Fonda-Gene  Tierney  

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  

8  Roxie  Hart  (OA  Ginger  Rogers-Adolohe  Menjou  

9  Secret  Agent  of  Japan  (Spy). -Lynn  Bari-Preston  Foster  

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr  

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)... 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  

W-2  Sundown  Jim  (W)F  J.   Kimbrough-A.  Whelan  

I  Sun   Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle.. 

4  Swamp  Water  (D)A  Walter  Huston-Walter  Brennan  

9  To  the  Shores  of  Tripoli  (D)F.M.  O'Hara-J.  Sutton  (Tech.)  

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)  

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari  

10  Whispering  Ghosts  (CMy)A. .  .Brenda  Joyce-Milton  Berle  

9  Who  Is  Hope  Schuyler?  (My)A. Mary  Howard-Robt.  Lowery  

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  

3  Yank  in  the  R.A.F.  (War)  F .  .Tyrone   Power-Betty  Grable  

7  Young  America  (D)  Jane  Withers-William  Tracy  

Coming  1941-42 

A-Haunting  We  Will  Go  (C).. Laurel  &  Hardy-Sheila  Ryan  

Berlin  Correspondent   Virqinia  Gilmore-Dana  Andrews  

Black  Swan  (D)  (Tech.)  Tyrone  Power-Maureen  O'Hara  

Careful,  Soft  Shoulders  Virginia  Bruce-James  Ellison  

Footlight  Serenade  (D)  Betty  Grable-Victor  Mature  

Girl  Trouble   Don   Ameche-Joan  Bennett  

Iceland    (C)   Sonja  Henic-John  Payne-Jack  Oakie 

Little  Tokio,    U.S.A  Brenda  Joyce-Preston  Foster  

Loves  of  Edgar  Allan  Poe  Linda  Darnell-John  Shepperd  

Man  in  the  Trunk  Lynne  Roberts-George  Holmes  

Orchestra  Wife   George  Montgomery-Ann  Rutherford. 

12  Outlaw,  The   Walter  Huston-Thos.  Mitchell  

Pied  Piper  (D)  Monty  Woolley-Roddy  McDowall  

11  Postman  Didn't  Ring  (CD)  Brenda  Joyce-Richard  Travis  

Tales  of  Manhattan  (D)  Fonda- Rogers- Boyer- Hayworth   

11  Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  O'Hara  

12  This  Above  All  (D)  Tyrone  Power-Joan  Fontaine  

II  Thru  Different  Eyes  (MyD)  Mary  Howard-Donald  Woods  

Thunder  Birds  (D)  Gene  Tierney-Preston  Foster  

Twelve  Men  in  a  Box  Lloyd  Nolan-Marjorie  Weaver  


Rel. 

See 

Mins.  Date 

Issue  of 

87. 

.9/12/41  . 

. .h8/23/41 

75. 

. 1/6/42   . . 

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1  ft  /OA  /.I  1 

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c  /oft  //lO 

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'i''/f'/*o  ' 

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6 1 . 

1  o  / 1  n  /.t  1 
. 1^/ 1 3 '4 1 

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O  /OO  /A  1 

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O  /Oft  1  A'i 

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o  /on  /A'i 
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'.'.a6/6/42 


. .a4/4/42 

! 35/23/42 


.a5/2/42 


.a5/l6/42 


68. .7/3/42 
 8/7/42 


103. .6/26/42 
109. .7/17/42 
64.  .6/19/42 


.a5/30/42 
.b5/30/42 
.al2/6/4l 

.b5/30/42 
.b5/l6/42 
.b5/30/42 
..a4/4/42 


UNITED  ARTISTS 


Current 


About  Face   (OF  William  Tracy-Joe  Sawyer  47. 

All  American  Co-Ed  (CM)  F ..  Frances  Langtord-Johnny  Downs  48. 

Brooklyn  Orchid  (OF  Marjorie   Woodworth-Wm.    Bendix..  50. 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff.  1 10. 

Dudes  Are  Pretty  People  (C).. Marjorie  Woodworth-Jimmy  Rogers  

Fiesta   (Tech.)    (CD)   Armida-Antonio  Moreno-Geo.  Givot.  45. 

Flying  With  Music   (CM)  Marjorie   Woodsworth-George  Givot  

(Former  title  "Cobana") 

Friendly  Enemies  (C)  Charles  Winninger-Charlie  Ruggles  

Gentleman  After  Dark  (D)A.. Brian  Donlevy-Miriam  Hopkins  74. 

Gold   Rush   (OF  Charlie  Chaplin    71. 

Hayfoot   (O   William  Tracy-James  Gleason  48. 

International  Lady  (Sny)A  llona  Massey-George  Brent  100. 

Jungle  Book  (Tech.)  (FA)  F  . .  Sabu-Rosemary  DeCamp   108. 

Lydia  (D)F   Merle  Oberon-Alan   Marshall  104. 

Major  Barbara  (CD) A  Wendy  H illcr- Robert  Morley  112. 

Miss  Annie  Rooney  (D)F  Shirley  Temple-William  Gargan  84. 

Miss  Polly  (OF  ZaSu   Pitts-Slim   Summerville   45. 

Mister  V   (D)F  Leslie  Howard-Mary  Morris  100. 

Real  Glory   Gary  Cooper    55. 

Shanghai  Gesture  (D)  Gene  Tierney- Victor  Mature  104 

Ships  With   Wings  John  Clements-Leslie  Banks  89, 

Sundown   (D)A   Gene   Tierney-Briice   Cabot   92 

To  Be  Or  Not  To  Be  (C)A  Carole  Lombard-Jack  Benny  98. 

Twin    Beds    (OA  George  Brent-Joan  Bennett   83 

Comin? 

Calaboose  (C)   Jimmy  Rogers-Noah  Beery,  Jr  

Devil  With  Hitler  (CD)  BuDliy  Walaon-Jne  Devlin  

McGuerins  From  Brooklyn  (C)  .Arlene  Judge- William  Bendix  

Moon  and  Sixpence  (!eorge  Sanders- Herbert  Marshall  

Prairie  Chicken   Jimmy  Rogers-Noah  Beery,  Jr  

Taxi.  Mister   Wm.  Eendix-Grace  Bradley  


.4/(7/42 

.  10/31/41 
.2/20/42  . 
. 1 1/28/41 
.3/13/42  . 
.  12/19/41 
.5/22/42  . 

6/26. 42  . 
.2/27/42  . 
.4/17/42  . 
.1/2/42  .. 
.9/19/41  . 
.4/.1/42  .. 
.B/29/41  . 
.9/12/41  . 
.5/29/42  . 
.il/14/41 
.3/20/42  . 
.5/3/42  . 
.2/6/42  .. 
.5/15/42  , 
. 10/31/41 
.3/K'42  .. 
.4/24/42 


. .b4/l8'42 
.bl0/l8/4l 
. .bl/31/42 
.bl2/20/4l 
.al2/20/4l 
.bl2/20/41 
...a2/7/42 

. .a3/14/42 
. .b3/l4/42 
. ..b3/7/42 
...bl/3/42 
.blB/l8/4l 
.  .h3/?8'42 
. .b8/23/4l 
..  b5/3/4l 
. .b5/30/42 
..bll/|/4l 
. .b2/14/42 
.  .  Reissue 
.bl2/27'4l 
. .b5/23/42 
.blO/18/41 
. .b2/21/42 
. .b4/ 18/42 


.a6/6/42 

.3.1/9/42 
.a6/6/42 


UNIVERSAL  Current  1940-41 

5039  Cracked  Nuts  (C)  I'na    Merkel-Stuart    Erwin  05.. 8/1/41  . 

5038  Hello  Sucker  (F)A  Hugh  Herbert-Peggy  Moran   60. .7/11/41 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello-Evelyn  Ankers...  86.. 8/8/41  . 

5067  Rawhide  Rangers  (W)F  ...Johnnv  Mack  Brown-Furzy  Knight..  56. .7/18/41 
5044  This  Woman  Is  Mine  (PD)  A . . Franchot  Tone-Walter  Brennan   92  . 8/22/41 

Current  1941-42 

6024  Almost  Married  (CM)F  Jane  Frazee-Robert  Paige  65. 

6007  Appointment  fer  Love  (D)  Chas.  Bnver-Margaret  Sullavan  89. 

6063  Arizona  Cyclone  (W)F  Johnny  Mack   Brown   57. 

6013  Badlands  of  Dakota  (W)F  Crawford-Herbert-Devine    73. 

nn^l  Bnmbav  dinner  (D)F  William   (Sarnan- 1  rpne   Hervey   "4. 

6009  Broadway  (G)   George  Raft-Brod  Crawford   89. 

6035  Burma  Convoy  (A)A  Charles  Bickford-Evelyn  Ankers   59. 

5018  Butch  Minds  the  Baby  'C)A...Brod  Crawford-Virginia  Bruce  7fi. 

t037  Don't  Get  Personal   (O   H.    Herbert-A.   Gwynne   60. 

6054  Escape  From  Hong  Ko"n  (Spy)  .  D' n  Tcrrv-Leo  Carrillo    60 

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day  57 

(Former  title  "Vigilantes") 

6028  Flying  Cadets  (D)F  Wm.  Garqan-Ed.  Lowe-Peggy  Moran  60 

6027  'Frisco   Lil    (D)A   Irene  Hervey-Kent  Tavlor    60 

6012  Ghost  of    Frankenstpin(H)  A.  .  .Sir  C.   Hardwirke-L.  Chaney.  Jr   67 

6043  Girl  Must  Live  (OA  Margaret   Lorkwood    69 

6046  Hellzanoppin  Olscn  and  Johnson-Martha  Rave  ...  84 

6005  It  Started  With  Ev  (CD) F . . .  Deanna  Durbin-Charles  Lauqhton...  90 

6032  Jail  House  Blues  (C)A  Anne  Gwynne-Nat  Pendleton  62 

6026  Juke  Box  Jenny  (MiF   Harriet  Hilliard-Ken  Murray  6o 


6001  Keep  'Em  Flying  (OF   Abbott  &.  Costello-Carol  Bruce.. 

BO.II  K'd   From   Kansu   (A)F  nirk    Foran-Leo  Carrilln   

6042  Mad  Doctor  of  Market  St. (D). Una  Merkel-Claire  Dodd  

6061  Man  From  Montana   (W)F  Johnny  Mack  Brown-Fuzzy  Knight.. 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight.. 


.  5  '22  '42  . 
. 10/31/41 
.11/14/41 
.9/5/41  .. 
.2/6/42  .. 
. 5  8  42    .  , 
.10/17/41 
.3  70  42  . 
.1/2/42    .  . 
.5  ,  I     42  . 
.4/17/42  , 

.  10/24/41 
.3/6/42  .. 
.3/13/42  . 
.9'I9/41  . 
.  12'26/41 
.9/26/41  . 
.1/9/42  .. 
.3 '27 '-12 
I  1  /28  '4  I 
.9/|9'41  , 
.2/27/42  , 
.9/5/41  .. 
.11/21/41 


.  .b7  '26/41 
.. .b7/5/4l 
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. .b8/16/4l 
. .b8/23/4l 


. .b3/l4/42 
.blO/25/41 
. .h3/l4/42 
. .b8/30/41 
.  .bl  /I7/J2 
.  . .b5  9/42 
. .blO/4/41 
.bS  28/42 
. . .bl/3/42 
. .b5/ 16/42 
.  .39/13/41 


.blO/l8/4l 
. .b2/2R/42 
h3/7/4'' 
.hlO/l 1/41 
.bl2/20/4l 
.  .blO/4/41 
. .bl/17/42 
.  .h3/28  '42 
.bll/22  '41 
.  .b9/20  '4  1 
.  .bl/10'4'' 
. .b9/20/4l 
.blO/ll/41 


6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs   60 

6034  Mississippi    Gambler   (My)F..Kent  Taylor-Frances  Langford   60 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   62 

6025  Moonlight  in  H3W3ii  (CM )  F ..  Johnny  Downs-Jane  Frazee   60 

6022  Mystery  of  Marie  Roget(  H  My)  A  .Patric  Knowles-Maria  Montez  61 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.   C.   Fields-Gloria  Jean   71 

6023  North  to  the  Klondike  (A)F..Brod  Crawford-Lon  Chsney,  Jr   58 

6014  Psris  Calling   (D)A  Elisabeth  Bergner- Randolph  Scott..  93 


Rel. 

Mins.  Date 

12/19/41 
4/17/42 
10/3/41  , 
1 1/' 1/4 1 


See 
Issue  of 
bl2/l3/4l 
.b4/18/42 
.b 10/4/41 
.blO/l 1/41 


.4/3/42   b4/4/42 


.  10/10/41 
.1/23/42  . 
.1/16/42  . 


Private  Buckaroo  (CM)F  Joe  E.  Lewis-Andrews  Sisters  6/12/42 


.blO/l 1/41 
. .b 1/24/42 
..bl2/6/4l 
. . ,b6/6/42 
. . .bl/3/42 
. .b2/l4/42 
. .bl2/6/41 
. .b4/25/42 
.bl2/6/4l 


. .b9/l3/41 
.blO/25/41 
. .b4/ 18/42 
. .b3/28/42 
. . .b4/4/42 
. .bl 1/1/4  1 
. . .34/4/42 
. .31/10/42 
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. .b8/30/4l 
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. .b2/2l/42 
.bl2/13/4l 
.b5/30/42 


.35/16/42 


6044  Quiet  Wedding   Margaret  Lockwood    63..  1 1/21/41 

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &  Costello- Dick  Foran   86.. 2/20/42  . 

6052  Road  Agent  (D)A  Leo  Carrillo-Andy  Devine-D.  Foran.  CO.. 2/6/42  .. 

6047  Saboteur    (Spy)F   Robert  Cummings-Priscilla  Lane  108.. 4/24/42 

6038  Sealed  Lips  (D)F  Wm.  Gargan-Jirne  CIvde-John  Litel.  62. .12/5/41  . 

6066  Silver  Bullet   Johnny  Mack  Brown-Fuzzy  Knight  6/12/42 

6030  Sing  Another  Chorus  (MC)  F  .  .Johnny  Downs-Jane  Frazee   64. .9/19/41  . 

6020  South  of  Tahiti   (D)F  Brian  Donlevy-Maria  Montez   75..  10/17/41 

6048  Spoilers  (D)F   Marlene   Dietrich-Randolph  Scott...  87. .4/10/42  . 

6064  Stage  Coach  Buckaroo  (W)F..J.  Mack  Brown-Fuzzy  Knight   58.  .2/13/42  . 

6036  Strange  Case  of  Dr.  Rx(My)A. Lionel   Atwill-Patric   Knowles   65.. 4/17/42  . 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray   66. .11/7/41  . 

6055  Top  Serge3nt  (G)  Don  Terry-Leo  C3rrillo  6/12/42 

6019  Tough  as  They  Come  Dead  End  Kids-Paul  Kelly  6/5/42  ., 

6039  Tre3t  'Em  Rough  (D)F  Peggy  Morsn-Eddie  Albert   61. .1/30/42  . 

6004  Unfinished  Business  (CD)  A. .. Irene  Dunne-Robt.  Montgomery   94.  .9/12/41  . 

6053  I'nseen  Enemy  (Sny)A  Leo  C3rrillo- Andy  Devine   60.. 4/10/42  . 

6017  Wh3t's  Cookin'  (M)F  Andrews  Sisters-Gloria  Jean   66.. 2/20/42 

6015  Wolf  Man   (H)A  C.  Rains-D.  Foran-L.  Chaney,  Jr...  70..  12/12/41 

6041  You're  Telling  Me  (OF  Hugh  Herbert- Robert  Paige   61. .5/1/42  . 

Coming 

Boss  of  Hangtown  Mesa  Johnny  Mack  Brown-Fuzzy  Knight  

6056  Danger  in  the  Pacific  Leo  Carrillo-Andy  Devine  7/10/42 

Deep  in  the  Heart  of  Texas. . Robert  Stack-Brod   Crawford  7/3/42   

6040  Drums  of  the  Congo  Stuart  Erwin-Ona  Munson   61  al/10/42 

Eagle  Squadron  (D)  Diana  Barrymore-Robert  Stack  a2/28/42 

Invisible  Agent   Llon3  Massey-Jon  Hall  

Lady  in  a  Jam  (C)  Irene  Dunne-Patric  Knowles  6/19/42  ...32/14/42 

Pardon  My  Sarong  (O  Abbott  and  Costello  a5/l6/42 

Sherlock  Holmes  Fights  Back.. Basil  Rathbone-Nigel  Bruce  

Sherlock  Holmes  Saves  London. Basil  Rathbone-Nigel  Bruce  

Strictly  in  the  Groove  Leon  Errol-Mary  Healy  a5/2/42 

6043  There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown   60.. 6/26/42  ...alO/4/41 

(Former  title  "Man  or  Mouse") 

Timber  (D)   Leo  Csrrillo-Andy  Devine  36/6/42 

Who   Done   It?   (C)  Abbott  &.  Costello- Willi3m  Gargan  

Coming  1942-43 

Destination  Unknown  (Spy) ..  .Irene   Hervey-Wm.   G3rg3n  a5/23/42 

Eyes  of  the  Underworld  Richard  Dix-Wendy  Barrie  a5/2/42 

Forever  Yours   Deanna   Durbin-Edmund  O'Brien  

Get  Hep  to  Love  Gloria  Je3n-J3ne  Frazee  

Give  Out.  Sisters  Andrews  Sisters-Grace  McDonald  

Great  Impersonation  (D)  Ralph  Bell3my-Evelyn  Ankers  35/30/42 

H3lfway  to  Shanghai  (Spy)     .  Irene  Hervey-Kent  Taylor  33/28/42 

Lone  Star  Trail  Johnny  Mack  Brown-Tex  Ritter  

Madame  Spy  (Spy)   Constance  Bennett-Don  Porter  a6/6/42 

Mummy's  Tomb   Lon  Chaney,  Jr.-Elyse  Knox  

What  Happened  Caroline?  D.  Barrymore-R.  Cummings  a6/6/42 

(Former  title  "Love  and  Kisses,  Caroline") 


WARNER  BROS. 


Ci>rrrnf  1940-41 

557  Bad  Men  of  Missouri  (D)A. .  .Dennis  Morgan-Wayne  Morris  74. 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor   50. 

533  Dive  Bomber  (Tech.)   (D)F..  Errol  Flynn-Fred  MacMurray  132. 

565  Highway  West   (G)A   Brenda   Marshall-Olympe   Bradn3...  63. 

517  Kisses  for  Bre3kf3St  (F)A  Dennis  Morg3n-Jane  Wy3tt  82. 

505  Manpower  (D)A  M3rlene  Dietrich-George  Raft  105. 

574  Three  Sons  O'Guns  (CD)A  W3yne  Morris-Arthur  Kennedy  65. 

Current  1941-42 

116  All  Through  the  Night  (D)  F  .  .Humphrey  Bogart-Judith  Anderson. .  107. 

124  Alwavs  in  My  Heart  (D)F  Kay  Francis- Walter  Huston  92. 

135  Big  Shot  (G)F  H.  Bogart-lrene  Manning   82. 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf   88. 

111  Body  Disappears  (C)F  Jeffrey  Lynn-Jane  Wyman  71. 

123  Bullet  Sc3rs   (G)A  Regis   Toomey-Adele   Longmire   59. 

122  Captain  of  the  Clouds  (D)F...J.  Cagney-Dennis  Morgan  (Tech.) . .  1 13. 
121  Dangerously  They  Live  (Spy)  John  Garfield-Raymond   M3ssey  78. 

106  lntern3tion3l  Squsdron  (D)F.. James  Stephenson-Ronald  Reagan...  87. 

132  In  This  Our  Life  (D)  "^ette  Davis-George  Brent   97. 

130  I  Was  Framed  (D)F  Michael  Ames-Rpqis  Toomey   61. 

133  Juke  Girl  (D)  F  Ann    Sheridan-Ronald    Reagan   90. 

120  Kings  Row  (D)   Ann  Sheridan-Ronald  Rpaqan  127. 

134  Lady  Gangster  (D)F  ^ave  Emerson-Jake  Bishop   62. 

131  Larceny,   Inc.    (GC)F  Edward  G.  Robinson-Jane  Wyman..  93. 

105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn  76. 

126  Male  Animal  (OA  Olivia  de  Havilland- Henry  Fonda.. 101. 

107  Maltesi!  Falcon  (My) A  Mary  Astor- Humphrey  Bogart  100. 

117  Man  Who  Came  to  Dinner(0  Bette  Davis-Monte  Woolley  112. 

125  Murder  in  the  Big  House(  D)  F  Faye   Emerson-Van  Johnson   59. 

103  Navy  Blues  (OF  A.  Sheridan-J.  Oakie-M.  Raye  108. 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reaqan-James  Gleason   63. 

108  One  Foot  in  Heaven  (B)F  Frcdrie  March-Marths  Scott  108. 

115  Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94. 

ini  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134. 

102  Smiling  Ghost  (HOA  Wayne  Morris-Brenda  Marshall   71. 

119  Sons  of  the  Sea  (D)F  Michael    Redgrave-Valerie   Hobson..  91. 

112  Steel  Against  the  Sky  (D)  F  ..  .Richard  Whorf-Lloyd  Nolan   68. 

109  Target  for  Tonight  (DocD)  F .  .Royal  Air  Force   48. 

114  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  rie  Havilland. ...  140. 

129  This  Was  Paris  (D)F  Ann  Dvorak-Ben  Lyon   77. 

118  Wild  Bill  Hickok  Rides  (A) .  .Constance  Bennett-Bruce  Cabot   R3. 

113  You're  in  the  Army  Now  (OF. Jimmy  Diirante-Phil  Silvers   79. 

Coming 

Across  the  Pacific  (Spy)  Humphrey  Bogart-Mary  Astor  

Arsenic  and  Old  Lace  Cary  Grant-Priscilla  Lane  

Casa  Blanca   Humphrey  Bogart-lnqrid  Bergman  

Constant    Nymph    (F))   Charles  Boyer-Joan  Fontaine  

Desperate   Journey    (r))   Frro'   FIvnn- Ronald  Reagan  

137  Escape  From  Crime  (G)A  R.   Travis-Ann   Corcoran   51. 

Gay  Sisters  (D)  Barbara  Stanwyck-George  Brent. ...  108. 

Gentleman  Jim   trrol  Flynn-Alexis  Smith  

George  Washington  Slei)t  Here. Jack  Benny-Ann  Sheridan  

Hard    Way  Ida   Lunino-Joan  Leslie  

Now,   Voyaoer   Bette  Davis-Paul  HoTiPd   

Soy  Ship   (D)A  rraig  Stevens- Irene  Manning   61. 

Watch  on  the  Rhine  (D)  Bette   Davis-Paul  Lukas  

136  Wings  for  the  Eagle  (CD)F..Ann  Sheridan- Ronald   Reagan   84. 

Yankee  Doodle  Dandy  (DM)F. James  Cagney-Joan  Leslie  126 

You  Can't  Escape  Forever  Gecrge  Brent-Brenda  Marshall  


7/26/41  . 
7/19/41  . 
8/30/41  . 
8/23/41  . 
7/5/41  .. 
,8/9/41  .. 
8/2/41  .. 

1/10/42  . 
3/14/42  . 

,6/13/42  . 
,  11/15/41 
,12/6/41  . 
3/7/42  .. 
2/21/42  . 
,2/14/42  . 
,10/11/41 
5/16/42  . 
.4/25/42  . 
.5/30/42  . 
4/18/42  . 
.6/6/42  .. 
,5/2/42  .. 
,10/4/41  . 
4/4/42  .. 
,  10/18/41 
,1/24/42  . 
.4/11/42  . 
.9/13/41  . 

.n/27/41  . 
.11/1/41  . 

!7/4/42 
.9/6/41  .. 
.2/7/42  .. 
. 12/13/41 
.11/8/41  . 

.1/1/42  .. 
.3/21/42  . 
.1/31/42  . 
.12/25/41 


.b7/l9/4l 
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.b7/l9/4l 


. .bl2/6/41 
. .  .h3/7/45 
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. . .h9/6/41 
. .hlO/4/41 
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.bl2'27'll 
. .hl2/6/4l 
.blO/18/41 

.bl 1/22/41 
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. .bl2/6/4l 


.35/30/42 
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,7/25/42 


.34/25/42 
a3'2(|/47 
. .b6/6/42 
. .b6/6/42 


.h6/6/42 


.h6/6/42 
.b6/6,/42 


MISCELLANEOUS 


Eternal  Gift  (Rel.)  (Catholic  Mass    100, 

40.000  Horsemen  (War)A  Grant  Taylor-Betty  Bryant   85, 

Frightened   Lady  (My) A  Marius  Goring-Helen  Haye   75, 

Guerilla  Briqade  (D)A   Russian  cast    84, 

Mystprv  of  Room  13  (My)F...Gibb  MrLaughlin-Sara  Seegar   6S, 

No  Greater  Sin  (D)A  Leon  Amcs-Luana   Walters   85, 

Professor  Creeps  (C)  Manton  Morelsnd    63 


.  L3mont 
.  Goodwill 


Not  Rev. 

.b8/2/4l 
Hofberg  .bll/15/4i 
Li'minar  .  .h4/|R/42 
Alliance  ..b8/30/4l 
llniversitv  .h6/2l/4l 
Dixie  Nat.  b2/28/42 


Key:  Letters  and  combinations  of  them  symbolize  type  of  picture.: 
(A)  Action:  (B)  Biographical;  (C)  Comedy:  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fatttasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  T ravel.  Initial  after  this  key:  F — Family:  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope; — h — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


June  13,  1942 


Z432 
2425 
2424 
2423 
243fi 
2428 
2431 
2426 
2438 
2437 
2421 
2434 

2433 
2429 
2422 
2427 

2435 
2430 


COLUMBIA  1940-41 

Comment  Running 
Time 

ALL  STAR  COMEDIES  (IB) 

Black  Eyes  and  Blues  Fair   

Blondes  and  Blunders  Silly   

Bundle  of  Bliss  

Cold  Turkey   

French  Fried  Patootie  

Fresh  As  a  Freshman. .. .Fair   

Glove  Affair   

His  Ex  Marks  the  Spot.. Funny   

Host  to  a  Ghost  Fair   

Love  at  First  Fright  

Pleased  to  Mitt  You  

Ready,  Willing  But 

Unable   

Ring  and  the  Belle  Fair   

So  You  Won't  Squawk  

Spook  Speaks   Fairly  Amusing 

Watchman  Takes  a  Wife. Fairly  Amusing 

Yankee  Doodle  Andy  

Yiiniiiin'  Yiminy   

CINESCOPES  (10) 


Reviewed 
Issue  Of 


161/2. 

.  4/19/41 

16  . 

.11/30/40 

17  . 

Net  Rev. 

18  . 

. 10/12/40 

18  . 

.Not  Rev. 

16  . 

.  4/  5/41 

161/2. 

.Not  Rev. 

18  . 

.  I/II/4! 

17  . 

.  8/  9/41 

18  . 

.Not  Rev. 

IS  . 

.Not  Rev. 

l6'/2. 

.Net  Rev. 

17  . 

.  5/24/41 

16  . 

.Not  Rev. 

18  . 

.10/12/40 

16  . 

.  1/25/41 

16  . 

.Not  Rev. 

16  . 

.Not  Rev. 

2971  Hobby  Lobby   

2976  Movie  Magic   

2973  Nice  Work,  If  You  Can 


Poor   

10 

. .  5/24/41 

Very  Good   

9 

..  3/  1/41 

Timely   

II 

..  6/28/41 

Timely  and  Good 

8 

. .10/12/40 

Excellent   

12 

. .  9/21/40 

Fascinating    . . . 

9 

. .  3/29/41 

Fair   

10 

..11/23/40 

Timely   

10 

..  4/  5/41 

Interesting  .... 

9 

. .  1/25/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carnenlcrs    7 

2510  Cuckoo  I.  Q  Fair   

2505  Helping  Paw   Amusing    7 

2508  Laud  of  Fun  

2503  Mad  Hatter   


2501  Tangled  Television   Good 


2500  Way  of  All  Pests  

2504  Wise  Owl   Fairly  Good  .. 

COLUMBIA  TOURS  (10) 


7  . 

.Not  Rev. 

7  . 

.  8/  9/41 

7  . 

.  2/  1/41 

7  . 

.Not  Rev. 

7  . 

.Not  Rev. 

8  . 

.Not  Rev. 

7'/2. 

.10/12/40 

7  . 

6/28/41 

7  . 

.Not  Rev. 

7  . 

.11/30/40 

2560  Beautiful  Ontario   

2557  F^om  Singapore  to 

Hongkong   Timely 


2554  Islands  of  the  West 

Indies   Satisfactory 

2553  Old  and  New  Arizona  

2559  San  Francisco— 


2552  Savoy  in  the  Alps  Poor  Timing 

2555  Sojourn  in  Havana  Interesting  . 

2558  Western  Wonderland   Excellent  ... 


10 

.  .Not  Rev. 

10 

. .  Not  Rev. 

10 

. .  3/15/41 

II 

.  .Not  Rev. 

10 

..11/23/40 

10 

.  .Not  Rev. 

10 

. .  4/19/41 

II 

..11/23/40 

9 

..11/30/40 

10 

. .  3/29/41 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2654  Gay  Tunes    10  . 

2651  Jolly  Tunes    9 

2653  Melodies  That  Linger   10 

2657  Peppy  Songs    10  . 

2658  "Perfldia"  Baker    10  . 

2652  Popular  Love  Songs  Depends    9 

2656  Songs  With   Harmony   10 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6 

2751  Farmer  Tom  Thumb  Good    6  . 

2756  Kitty  Gets  the  Bird  Good    7  . 

2755  It  Hapriened  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor    6  . 

2753  Paunch  and  Judy  Average    6 

2758  Playing  the  Pied  Piper.. Poor    6 

2754  Streamlined   Donkey   Cute    6  . 

HOW'S  YOUR  I.  a.  (6) 

2604  Junior  I.  Q.  Parade   91/2. 

2605  So  You  Tliink  You  Know 

Music   Good    10  . 

260!  Take  It  Or  Leave  It  (I)..  Funny    1 1 1/2. 

2602  Take  It  Or  Leave  It  (2) .  .Entertaining  ...  II 

2603  Take  It  Or  Leave  It  (3)   II 

2606  Take  It  Or  Leave  It  (4)..Verv  Good    II 

MPW  YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting    10 

2951  Magic  City   Well  Done    10  . 

PHANTASIES  CARTOONS  (8) 

2707  Crystal    Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    R 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 

SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Knn   Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken  Murray)    10 

2858  No.  R  (Jerry  Colonna)    18 

2859  No.  9  (Jack  Benny)   Fair    10 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in   Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

2  106  Dutiful  But  Dumb   IBi/j 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Hell  Again  Satiric  Slapstick  18 

2402  No  Census.  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 


.  3/15/41 
.  Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.11/23/40 
.Not  Rev. 


.  8/  9/41 
.  6/28/41 
.  6/28/41 
.Not  Rev. 
.11/23/40 
.  1/25/41 
.  8/30/41 
.  3/22/41 


Not  Rev. 

.  4/19/41 
1 1/30/40 

.  2/  1/41 
Not  Rev. 

,  5/31/41 


4/26/41 
1/25/41 


.  Not  Rev. 
.  Not  Rev. 

Not  Rev. 
.  9/13/41 
. 10/12/40 

Not  Rev. 
.Not  Rev. 


1 1/30/40 
11/23/40 
Not  Rev. 
Not  Rev. 
,  2/  1/41 
,  3/22/41 
Not  Rev. 
Not  Rev. 
.  8/30/41 


5/24/41 
Not  Rev. 
11/30/40 
Not  Rev. 
8/31/40 
6/28/41 
Not  Rev. 
.  3/22/41 


COLUMBIA  1940-41  (Cont.) 

Comment  Running 
Time 

WASHINGTON  PARADE  (6) 


2901  The  Mint   

2904  The  Spirit  of  1941  Fair   

2902  U.  S.  Military  Academy  

2903  U.  S.  Naval  Academy  Splendid   

WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good  ... 

2808  Aquaplay   Very  Good  ... 

2807  Diving  Thrills   Very  Good  ... 

2802  Hunting  Wild  Deer  Fair   

2804  Ice  Capers   Very  Good  ... 

2806  Jungle  Archer   Very  Good   . . . 

2801  Master  of  Cue  Billiard  Fans. 

2805  Splits,  Spares  and  StrikesFor  Bowlers... 


1941-42 


ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15 

3423  General   Nuisance    18 

3432  Groom    and    Bored   16 

3422  Half  Shot  at  Sunrise  Slapstick    16 

3433  How  Spry  I  Am  Good    18 

3425  Lovable   Trouble    18 

3421  Love  In  Gloom  Good    21 

3435  Olaf  Laughs  Last   I61/2 

3429  Sappy  Birthday    18 

3426  She's  Oil  Mine  Slapstick    18 

3427  Sweet  Spirits  of  Nighter.Poor    18 

3428  Three  Blonde  Mice  Silly    16 

3434  Tire  Man,  Spare  My  Tires   18 

3431  What  Makes  Lizzy  Dizzy?Fair    17 

3430  Yoo  Hoo  General  Good    18 

CINESCOPES  (8) 


Reviewed 
Issue  Of 


.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


.  1/25/41 
.  6/28/41 
.  5/31/41 
.11/30/40 
.  3/  8/41 
.  4/26/41 
.10/12/40 
.  3/  8/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
. 10/  4/41 
.  5/  9/42 
.Not  Rev. 
.  8/  9/41 
.Not  Rev. 
.Not  Rev. 
.12/13/41 
.  1/24/42 
.  2/  7/42 
.  Not  Rev. 
.  4/  4/42 
.  3/28/42 


3971 

.Interesting 

.  9 

. .  8/30/41 

3972 

From  Nuts  to  Soup .... 

.Poor   

9 

.  .  10/  4/41 

3975 

Strange  Facts   

.Interesting  .. 

.  9 

. . 12/13/41 

3974 

Women  in  Photography. 

.For  Women  . 

.  10 

.  .  1 1/22/41 

3973 

World  of  Sound  

.Absorbing  ... 

9 

..11/  1/41 

COLOR  RHAPSODIES  (16)  (Tech.) 


3507  Cinderella   Goes  to  a 

Party   Only  Fair  . 

3506  Concerto  in  B-Flat 

Minor   Good     . . . . 

3502  Fox  and  the  Grapes   Very  Good 

3504  Hollywood  Detour   Excellent  .. 

3503  Red  Riding  Hood  Rides 

Again   Clever    . . . . 

3505  Wacky  Wigwams   

3501  Who's  Zoo  in  Hollywood  

3508  Woodman  Spare  That  Tree  


COMMUNITY  SiNG  (10) 

3653  College  Songs   

3657  Crooning  Melodies   

3652  Current  Hits   As  Usual   

3659  Deep  in  the  Heart  of 

Texas   Good   

3656  Good  Fellowship  Songs  

3058  Good  Time  Songs  

3655  Hits  of  the  Day  

3651  Patriotic  Songs   Patriotic   

3fi.'i4  Pniiular  Sonqs   

3660  Walk  Without  U   Baby.. Good   


3755 
3751 
3752 
3753 

3754 


3411 

3410 
3409 
3412 


3451 

3452 


FABLES  CARTOONS  (8) 

Bulldog  and  the  Baby  

Great  Cheese  Mystery  

Tangled  Angler  Poor   

Under  the  Shedding 

Chestnut  Tree   Fair   

Wolf  Chases  Pigs  Amusing  .... 

GLOVE  SLINGERS  (4) 

Glove  Birds   Fair   

Kink  of  the  Campuo  

Mitt   Me   Tonight  Fair   

Study  in  Socks  Fair   


101/2. 
10  . 

9  . 

10  . 
10  . 
10  . 

9  . 
9  . 
10 

10'/2. 


7  . 
7  . 
7  . 

8'/2. 

7  . 


171/2. 
18  . 

16  . 

17  . 


INTERNATIONAL  FORUM  (6) 


Dorothy  Thompson  Timely   

Will  England  Be 

Invaded?   Very  Good. 

Will  Democracy  Survive?. Timely   


PANORAMICS  (12) 


.  6/  6/42 

.  5/  2/42 
.12/  6/41 
./2/ 14/42 

.  1/17/42 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 


.Not  Rev. 
.Not  Rev. 
.10/  4/41 

.  5/  9/42 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  8/30/41 
.  Not  Rev 
.  6/  6/42 


.Not  Rev. 
.Not  Rev. 
.  2/  7/42 

.  3/21/42 
.  5/  9/42 


3/28/42 
Not  Rev. 
11/22/41 

6/  6/42 


3/  1/41 


8/  9/41 
10/18/41 


3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3905  Health  For  Defense  Very  Good 

3903  New  York's  Finest  Very  Good 

3904  Spare  Time  in  the  Army. Splendid  .. 


PHANTASIES  CARTOONS  (8) 

3703  Battle  for  a  Bottle  

3701  Crystal   Gazer   Poor   

3702  Dog  Meets  Dog  Poor   

3704  Wild  and  Woozy  West  Amusing   

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.   I  Excellent   

3603  Kitchen  Quiz  No.  2  Every  Good   

3604  Kitchen  Quiz  No.  3  Very  Good   

31)01  So  You  Think  You  Know 

Music  No.   I  Good   

3005  So  You  Think  You 

Know  Music  No.  2  


SCREEN  SNAPSHOTS  (10) 

3851  No.  I  (Ken   Murray)  Good   

3852  No.  2  (  Ken  Murray)   

3853  No.  3  (John  Hubbard)  Very  Good  

3854  No.  4  (Billy    Gilbert)  Good   

3R5.5  No.  5  (New  Talent)   

3856  No.  6  (Alan    Mowbray) ..  .Very  Good  

3857  No.  7  (Jimmy  Stewart)   

38=^8  No.  8  (Ascao)   Excellent   

SR.'iS  No.  9  (Movie  Memories.  .Very  Good   

3860  No.  10  (Don  Wilson)  ...Good   


10  . 

.  9/13/41 

10  . 

.11/  1/41 

9  . 

.  3/28/42 

10  . 

.  1/17/42 

10  . 

.  2/21/42 

10  . 

.Not  Rev. 

7  . 

.11/15/41 

7  , 

.  4/25/42 

7  . 

.  5/  9/42 

101/2. 

.  9/13/41 

10  . 

.12/13/41 

10  . 

.  2/21/42 

10  . 

.  8/30/41 

10  . 

.  Not  Rev. 

10  . 

.10/  4/41 

10  . 

.Not  Rev. 

10  . 

.11/22/41 

10  . 

.  12/13/41 

10  . 

.  Not  Rev 

10  . 

.  2/  7/42 

10  . 

.  Not  Rev. 

10  . 

.  5/  2/42 

9  . 

.  5/  9/42 

9  . 

.  6/  6/42 

COLUMBIA  1941-42  (Cont.) 

Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake.  .Slapstick    18 

3405  Cactus  Makes  Perfect.  ..Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. . .Slapstick    17 

3407  Matri-Phony    17 

3408  Sock-A-Bye  Baby   17 

3403  Rome  More  of  Samoa  Sillv  .  ..  .18 

3406  What's  the  Matador  Good   Slapstick.  16 

THIS  CHANGING  WORLD  (6) 

3981  Broken   Treaties  Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour  Fair   

3552  Buenos  Aires  Today  Good   

3554  Great  American  Divide. .  .Very  Good 
3551  Journey  in  Tunisia  Dated   


...  10 

...  10 

...  10 

...  10 

WORLD  OF  SPORT  (12) 

3806  College  Champions  Good    10 

3803  Jungle  Fishing   Excellent    10 

3808  Fit  to  Fight  Excellent    II 

3804  Polo    Champions  Excellent    10 

3805  Rack  'Em  Up  Good    10 

3802  Show  Dogs  Exrellent    10 

3801  Tee  Up  (Patty  Berg)  For    Golfers   10 

3809  Tennis  Rhythm  With 

Bobby  Riggs    10 

3807  Wrestling  Octopus   Funny    9'/2 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 


W-243 
W-249 
W-253 
W-246 
W-248 
W-251 
W-245 
W-241 
W-250 
W-242 
W-252 
W-244 
W-247 


Abul  the  Bul-Bul  Ameer. Excellent  .. 

Alley  Cat  Excellent  .. 

Flying  Bear  Fair   

Goose  Goes  Soulli  

Dance  of  the  Wood  Fair   

Little   Caesarie  Very  Good. 

Little    Mole  Very  Good. 

Lonesome  Stranger  Excellent  .. 

Midnight   Snack  Cute   

Mrs.   Ladybug  Excellent  .. 

Officer   Pooch  Amusing 

Prospecting    Bear  Funny  .... 

Rookie  Bear  Funny   


CRIME  DOESN'T  PAY  (6) 


P-205  Coffiins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    28 

P-204  Forbidden    Passage  Tops    21 

P-203  Respect  the  Law  Very    Good   20 

P-206  Sucker  List  Excellent    20 

P-202  You  the  People  Excellent    21 


Reviewed 
Issue  01 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 

.  Not  Rev. 
.Not  Rev. 
.  1/17/42 
.  5/  2/42 


.  9/13/41 
.12/13/41 


.11/22/41 
.10/  4/41 
.  3/14/42 
.  8/30/41 


2/21/22 
,11/15/41 
,  6/  6/42 
12/  6/41 
1/17/42 
9/20/41 
,  8/30/41 

.  Not  Rev. 
.  5/  2/42 


.  4/  5/41 
.  8/  2/41 
.11/22/41 
.  Not  Rev. 
.  6/28/41 
.  9/29/41 
.  5/17/41 
.12/  7/4« 
.  8/16/41 
.  1/  4/r4 
.  9/27/41 
.  4/  5/41 
.  6/14/41 


.  6/14/41 
.10/19/40 
,  3/  1/41 
.  2/  1/41 
.10/25/41 
.  1/  4/41 


M-235  Battle, 
M-238  Ghost 


MINIATURES  (10) 

The  Interesting 

Treasure  Interesting 


M-233  Happiest  Man  on  Earth . Unusual  . 
M-237  Man  Who  Changed  the 

World   Excellent 

M-236  Memories  of  Europe  Excellent 


M-231  Rodeo   Dough  Very  Good. 


M-240  Viva  Mexico  Interesting 

OUR  GANG  (9) 

C-296  Baby   Blues  Very   Good   9 

C-295  Fightin'    Fools  Good  Fun   9 

C-293  Coin'  Fishin'   Standard    10 

C-291  Good  Bad  Boys  Good    II 

C-294  Kiddie   Cure                         1  Gang   II 

C-298  1-2-3    Go  Amusing    10 

C-299  Robot  Wrecks  Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING  PARADE  (9) 


II 

..  6/28/41 

10 

..  8/16/41 

..  1/  4/41 

jj 

..  2/  1/41 

..  8/  2/41 

's 

..  6/28/41 

II 

. .  2/22/41 

10 

. . 12/  7/40 

10 

..11/  1/41 

10 

..11/22/41 

.Excellent    II 

.Excellent    10 


.  4/  5/41 
.  2/  1/41 
.11/  9/41 
.  9/  7/40 
. 12/  7/48 
.  5/17/41 
.  8/  2/41 
.11/  9/40 
.  4/  5/41 


K-281  American  Spoken  Here. 

K-289  Hobbies   

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. ..  Instructive    II 

K-287  Your  Last  Act  Exrellent    II 

PETE  SMITH  SPECIALTIES  (14) 

S-267  Aeronutics   Satisfactory    ...  10 

S-269  Cuban   Rhythm  Excellent    9 

S-272  Flicker  Memories  Funny    10 

S-271  Football  Thrills  of  1940.. For  Grid  Fans.  10 

S-268  Lions  on  the  Loose  Gonil    9 

S-266  Memory  Tricks  Amusing    9 

S-264  Penny  to  the  Rescue  Excellent    10 

S-261  Quickcr'n  a  Wink  Exrellent    9 

S-265  Quiz    Biz  EiMcrlaining  ...  9 

S-2B3  Sea  for  Yourself  Hi.lds  Interest..  10 

5-270  Waler  Buns  Very  Good    10 

S-2fi2  Wedding    Bills  Very   Good   10 

FITZPATRICK  TRAVELTALKS   (12)  (Tech.) 

T-218  Alluring  Alaska  Usual  ... 

T-214  Beautiful    Ball  As  L  sual 

T-211  Capital    City  F.iir   

T-212  Cavalcade  of 

San  Francisco   Too  Late 

1-219  Glimpses  of  Kentucky. ..  Good  ... 
T-221  Glimpses  of  Washington 

State   Usual  ... 

T-222  Haiti.  Land  of  Dark 

Majesty   Gnnd  ... 

T-216  Mnriiterrancan  Ports  of 

Call   Out-dated 

T-213  Old   New  Mexico  Fair   

T-215  Old  New  Orleans  As  Usual 

T-217  Red  Men  on  Parade  Fair  ... 

T-22n  YoKemite  the  Magnificent. Colorful  . 


. 12/  7/40 
.  9/27/41 

.  4/  5/41 

.  9/27/41 

.  5/10/41 

.  6/28/41 

.  2/22/41 

.  6/14/41 

.  8/  2/41 


..  5/17/41 
..  6/28/41 
..11/  1/41 
..  9/27/41 
..  6/14/41 
..  4/  5/41 
..  2/  1/41 
. .11/  9/40 
..  2/22/41 
..  1/  4/41 
..  8/16/41 
. . 12/  7/40 


9 

. .  4/  5/41 

9 

. .  12/  7/40 

9 

. .  9/  7/40 

9 

. .  9/28/40 

8 

. .  5/10/41 

9 

..  8/16/41 

9 

. .  6/28/41 

9 

. .  2/  1/41 

9 

. .11/  9/40 

9 

..  1/  4/41 

9 

. .  3/  1/41 

8 

. .  6/14/41 

June  13,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont.) 


Comment  Running 
Time 

CARTOONS  (16)  (Tech.) 
W-346  Bear  and  the  Beavers.  .Very    Good  ..8 

W-347  Dog    Trouble   Very  Funny   8 

W-342  Field    Mouse  Excellent    9 

W-345  First  Swallow   Excellent    8 

W-343  Fraidy  Cat  Funny    7 

W-344  Hungry  Wolf  Fair    9 

W-348  Little    Gravel    Voice  Amusing    8 

W-341  Night  Before  Xmas  For  Xmas   9 

MINIATURES  (10) 

M-331  Changed    Identity  Excellent    10 

M-335  Further  Prophecies  of 

Nostradamus   Very  Good   ....  II 

M-332  Greenie,  The  Fine    II 

M-333  Lady  or  the  Tiger  Good    10 

M-334  Soaring  Stars   Good    10 

OUR  GANG  (10) 

C-392  Come  Back  Miss  Pipps.  .Amusing    10 

C-396  Don't    Lie   Good    II  . 

C-395  Going   to   Press  Good    II 

C-391  Helping  Hands  Very   Good   10 

C-394  Melodies  Old  and  New... Fair    II 

0-  397  Surprised  Parties   Average    II 

C-393  Wedding  Worries  Funny    II 

PASSING   PARADE  (10) 

K-383  Flag  of  Mercy  Very    Good   10 

K-381  Strange   Testament  Unusual    II 

K-382  We  Do  It  Because  Interesting    10 

K-384  Woman  in  the  House. .. Unusual    II 

PETE  SMITH  SPECIALTIES  (14) 

S-366  Acro-Batty   Humorous    9 

S-361  Army   Champions  Excellent    10 

S-3()4  Aqua    Antics  Excellent    8 

S-369  Barbee-Cues   Good    II 

S-362  Fancy   Answers  Excellent    9 

S-363  How  to  Hold  Your 

Husband — Back   Excellent    10 

S-368  Pete  Smith's  Scrapbook.  .Very  Good    9 

S-367  Victory  Quiz    10 

S-365  What  About   Daddy?  Good    10 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely    21 

TRAVELTALKS  (12)  (Tech.) 

T-318  Colorful  North  Carolina.  .Very  Good    9 

1-  313  Georgetown,  Pride  of 

Penang   Very  Good   10 

T-320  Glacier    Park  and 

Waterton   Lakes   Fair    9 

311  Glimpses  of  Florida  Interesting    10 


T  .  . 

T-315  Historic  Maryland  Good    9 

T 
T 

r 


10 


312  Inside   Passage  Good 

.319  Land  of  the  Quintuplets .  .Good    10 

317  Minnesota,  Land  of 

Plenty   Good    10 

T-321  Picturesque    Patzcuaro    10 

T-314  Scenic    Grandeur  Good    9 

T-3I(!  WestPointonthe  Hudson. Good    9 

TWO  REEL  SPECIALS  (6) 

A-303  Don't  Talk   Potent   20 

A-302  Main  Street  on  the 

March!   Good    20 

A-301  Tell  Tale  Heart  A  Masterpiece..  20 


PARAMOUNT  1940-41 

ANIMATED  ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good    7 

HO- 1 1  Copy  Cat  Fair    7 

HO-3  Mommy   Loves   Puppy  Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals 

(Down  on  the  Farm) .  .Excellent    9 

HO-8  Triple  Trouble  Just    Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO-13  Twinkletoes   in   Hat   Stuff   7 

HO-IO  Twinkletoes.  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-5  Wild    Oysters  Unusual    7 

HO-12  Wizard  of  Arts   7 

HO-9  Zero,  the   Hound  So-So    7 

COLOR  CLASSIC 

CO-I  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

II 
10 
10 
10 
10 
10 


MO-4  Delhi   Good    . . . 

MO-5  Indian  Durbar  Gorgeous 

MO-6  The  Jungle  Excellent 

MO-I  River  Thames — Yesterday. Beautiful 

MO-2  Sacred  Ganges  Dull   

MO-3  Village  in  India  Fair   

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well  Silly    7 

GO-2  Constable   Satisfactory    ...  7 

GO-6  Fire  Cheese   Average    7 

GO-7  Gabby  Goes  Fishing  Fair    7 

GO-8  It's  a  Hap-Hap-Happy 

Day   Poor    7 

GO-5  Swing   Cleaning  Fair    7 

GO-4  Two  for  the  Zoo  Good  7 

HEADLINERS  (8) 

AO-5  Bob  Chester  &  Orch  Average    10 

AO-4  Gene  Krupa  &.  Orch  For  Jitterbugs..  10 

AO-7  Hands  of  Destiny  Interesting    ....  10 

AO-2  Listen  to  Larry  Satisfactory    ...  10 

AO-3  Johnnie  Messner  &.  Orch.. .Fair    tl 

AO-6  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy   Gipsy  Very   Good   9 

UO-4  Gay   Knighties  Cute    9 

UO-3  Hoola    Boola  Novel    9 

UO-I  Western    Daze  Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VO-5  Guardians  of  the  Wilds... Fine    10 

VO-I  Nature's    Nursery  Excellent    10 

VO-4  Red.  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  lo  Believing  Fair    II 

POPEYE  (12) 

EO-II  Child  Psykolojiky   Good    7 

EO-4  Eugene,  the  Jeep  Funny    7 

EO-8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pop,  My  Pop  Amusing    7 

EO-IO  Olive's  Boithday  Presink  Snappy    7 

EO-7  Olive's  Sweepstake  Ticket   7 

EO-12  Pest   Pilot  Fair    7 

EO-9  Popeye  Meets 

Rip  Van  Winkle  Fair    7 

EO-I  Popeye  Meets  William 

Tell   Funny    7 

EO-5  Problem  Pappy  Fair    7 

Fn.fi  Oiiiet  Pleeze   Very  Good   ....  7 

EO-3  With  Poopdeck  Pappy  Entertaining  7 


Reviewed 
Issue  Of 

.  5/  2/42 
.  5/  2/42 
.  2/  7/42 
.  4/  4/42 
.  2/  7/42 
.  2/28/42 
.  5/23/42 
.12/20/41 


.11/22/41 

.  5/23/42 
.  2/  7/42 
.  5/  2/42 
.  5/23/42 


.11/20/41 
5/  2/42 
.  4/  4/42 
.10/25/41 
.  2/28/42 
.  5/30/42 
.12/20/41 

.  2/2a/42 
.12/20/41 
.  2/  7/42 

.  5/23/42 

.  5/  2/42 
.11/  1/41 
.  2/  7/42 
.  6/  6,  42 
.  1 1/29/41 

.12/20/41 
.  5/23/42 
Not  Rev. 
.  2/28/42 


.12/21/41 


.  2/28/42 

. 1 1/29/41 

.  5/  2/42 
.  9/27/41 
.  2/  7/42 
. 10/25/41 
.  3/28/42 

.  2/28/42 
.Not  Rev. 
.12/20/41 
.  2/  7/42 


3/28/42 


.  2/  7/42 
.11/15/41 


12/21/40 
7/19/41 

I  1/23/40 
11/23/40 

3/15/41 
5/10/41 

Not  Rev. 

Not  Rev. 

.  6/28/41 
,  2/15/41 
Not  Rev. 
.  5/31/41 


.  4/  5/41 
.  5/10/41 
.  8/23/41 
.11/23/40 
.  1/25/41 
.  2/22/41 

.  I/I8/4I 
.11/23/40 
.  6/28/41 
.  7/19/14 

.  8/23/41 
.  4/19/41 
.  2/15/41 

.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
.12/21/40 
.  5/31/41 

.  4/19/41 

.  9/27/41 

.  6/28/41 

.  I/II/4I 

.  I/I8/4I 
.  9/20/41 
.11/  2/40 

.  3/22/41 
. 12/  7/40 

.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/46 
.  5/31/41 
.Not  Rpv. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
.12/  7/40 


Comment 


Running 
Time 


POPULAR  SCIENCE  (6) 

JO-2  No.  2  Interesting    10 

JO-3  No.  3  Interesting    10 

JO-4  No.  4  Lsual    10 

JO-5  No.  5  Interesting    10 

JO-6  No.  6  Up  to  Standard.  II 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent    II 

SO-4  Forgotten    Man  Typical    10 

SO-I  Trouble  With  Husbands. .  .Great    Fun   II 

SO-2  Waiting    for    Baby  A   Howl    10 

SPECIAL  CARTOON  (I)  (Tech.) 

FFO-I  Raggedy  Ann  Very  Good  

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent   

RO-8  Canine  Sketciies  Fine   

RO-5  Feminine    Fitness  Very  Good  ... 

RO-7  Fishing  Fever  Appealing   

RO-4  Marine    Round-up  Excellent   

RO-3  Motorcycle   Stunting  Thrills  Aplenty 

RO-IO  On  the  Spot  Funny 


Reviewed 
Issue  Of 

.11/23/40 
.12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 

.  4/19/41 
.  5/31/41 
.11/16/40 

. .  2/22/41 


19  ..12/21/40 


RO-II  Lasso   Wizards  Good  Artion  Stuff  10 

RO-12  Snow    Dogs  Excellent    10 

RO-2  Sporting    Everglades  Very    Good   10 

RO-9  Sun    Fun  Exhilarating    ..  10 

RO-13  What's  Lacrosse  Very   Good   10 

LNUSUAL  OCCUPATIONS  (6) 

2  Interesting    ....  10 

3  Good    10 

4  Good    II 

5  A   Wow   II 

6  Very  Good    10 


LO-2  No, 
LO-3  No, 
LO-4  No, 
LO-5  No, 
LO-6  No, 


1941-42 


FASCINATING  JOURNEYS  (Tech.) 

Ml-I  Road  in  India  Interesting  .... 

HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine   

AI-3  Carnival  in  Brazil  Good 


A I -2  Conacabana  Revue. 


(2) 
10 


.Good    10 


AI-5  Hands  of  Victory  Box  Office 

A  I -4  Nightmare  of  a  Goon  Funny  

HEDDA   HOPPER'S  HOLLYWOOD 
Zl-I  No.  I  Excellent   


ZI-2  No. 
ZI-3  No. 
ZI-4  No. 


.  Fair 
.Good 


9'/2, 
IO'/2. 
(6) 
10  . 
10  . 
10  . 
10  . 


MADCAP  MODELS  (Tech.)  (6) 

UI-2  Jasper  &  the  Watermelons .  Excellent    10  . 

UI-4  Mr.  Strauss  Takes  a  Walk. Excellent    i'h- 

Ul-I  Rhythm  in  the  Ranks  Excellent    8  . 

LI-3  Sky  Princess   Excellent    9  . 

U  I  -0  Tulips  shall  Grow   9  . 

POPEYE  (12) 

EI-5  Blunder     Below  Excellent    7 

EI-6  Fleets   of   Stren'th  Very    Good    ...  7 

£1-1  I'll  Never  Crow  Again  Fair    7  . 

EI-4  Kickin'  the  Conga  Round. Funny   7 

EI-9  Many  Tanks   Fair    8 

EI-2  Mighty  Navy  Funny    7 

EI-3  Nix  on   Hypnotricks  Very  Funny  ....  7  . 

El -7  Pipeye.  Pupeye.  Poopeye 

and  Peepeye   Very  Funny  ...  7 

EI-8  Olive  Oyl  and  Water  Don't  Mix  

POPULAR  SCIENCE  (6) 

Jl-I  No.   I  Very   Good   II 


.  1/25/41 
.  3/22/41 
. 12/21/40 
.  3/22/41 
.12/  7/40 
.11/23/40 
.  5/10/41 
.  6/28/41 
.  7/19/41 
.10/26/40 
.  4/  5/41 
.  8/23/41 

.12/  7/40 
.  2/15/14 
.  3/29/41 
.  5/31/41 
.  8/23/41 


.11/22/41 

. 10/11/41 
.  3/14/42 
.12/  6/41 

.  4/25/42 
.  5/  2/42 

.  9/20/41 
.11/29/41 
.  2/28/42 
.Not  Rev. 

.  1/31/42 
5/  2/42 
12/20/41 
3/21/42 
Not  Rev. 

2/21/42 
5/  2/42 
10/11/41 
1/31/42 
6/  6/42 
12/  6/41 
12/20/41 

4/18/42 
Not  Rev. 


JI-2  No.  2  Very    Good   II 

J 1-3  No.  3  Good    II 

JI-4  No.  4    10  . 

J 1-5  No.  5   Very  Interesting  II 

QUIZ  KIDS  (6) 

Ql-I  No.  I   Very  Good   10 

QI-2  No.  2   They're  Good...  11  . 

QI-3  No.  3   Good    10  . 

QI-4  No.  4   Good    II  . 

QI-5  No.  5   Good    lO'/a. 

ROBERT  BENCHLEY  (4) 

Sl-I  How  To  Take  a  Vacation. .  Funny    10 

SI-4  Keeping  In  Shape   10  . 

SI -2  Nothing  But  Nerves  Very    Good   10 

SI-3  Witness,  The   Chucklesome  ...  10  . 

SPEAKING  OF  ANIMALS  (6) 

Yl-3  At  the  County  Fair  Swell    10  . 

Yl-I  In  a  Pet  Shop  A  Howl    10  . 

YI-4  In  the  Circus   10  . 

YI-2  In  the  Zoo  Hilarious    10  . 

SPECIAL  CARTOON  (Tech.) 

FFl-l  The    Raven   Excellent  .... 

SPORTLIGHTS  (13) 

Rl-6  Better  Bowling  Excellent    10 

RI-5  Buying  a  Dog  Very   Good   10 

Rl-ll  Down  They  Go   10 

■|-in  Hero   Worship    10 


RI-7  Lure  of  the  Surf  Very  Good, 

RI-2  Meet  the  Champs  Excellent  .. 

R  I  -9  Personality  Plus   

RI-4  Quick    Returns  Pretty  Good 

Rl-I  Shooting  Mermaids  Very  Good. 

RI-3  Sittin'  Pretty   Excellent  .. 

RI-8  Timing   Is   Everything  Very  Good 

SUPERMAN  CARTOONS  (12)  (Tech.) 

WI-4  Arctic  Giant   Good    9 

WI-5  Bulleteers   Good    9 

WI-3  Billion  Dollar  Limited. .  .For  the  Fans...  8'/2 

Electric    Earthquake    9 

WI-6  Magnetic  Telescope   For  the   Fans..  9 

WI-2  Mechanical   Monsters  Good    10 

WI-1  Superman   A  Cinch  to  Sell.  II 

UNUSUAL  OCCUPATIONS  (6) 

1   Good    10 

2   Very    Good   10 

3   Very    Good   II 

4   Good    II 


.  lO/l 1/41 
.11/22/41 
.  1/31/42 
.Not  Rev. 
.  6/  6 '42 

.  9/20/41 
.12/  6/41 
.  2/28/42 
.  5/  2/42 
.  6/  6/42 

.10/11/41 
.Not  Rev. 
.12/20/41 
.  3/14/42 

.  1/31/42 
.  9/20/41 
.Not  Rev. 
.11/15/41 


l4'/2..  5/  2/42 


.  1/31/42 
. 12/20/41 
.Not  Rev, 
.Not  Rev. 
.  2/21/42 
. 10/11/41 
.Not  Rev. 
.11/29/41 
.  9/27/41 
.11/15/41 
.  5/  2/42 


Ll-I  No. 
L!-2  No. 
LI-3  No. 
LI-4  No. 
LI-5  No. 


I  I 


.  3/14/42 
.  5/  2/42 
.  1/24/42 
.Not  Rev. 
.  5/  2/42 
.12/20/41 
.  8/  2/41 

.10/11/41 
.12/  6/41 
.  2/21/42 
.  4/25/42 
.  Not  Rev. 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.: 

141 15  Art  of  Self  Defense  Good   

141 13  Art  of  Skiing  Excellent   

14103  Baggage    Buster  Hilarious   

14105  Canine   Caddy  Tops   

14114  Chef    Donald  Up  to  Par  

I4M2  Donald's    Camera  A  Scream  

14107  Early  to  Bed  Satisfactory  ... 

14102  Gentleman's    Gentleman .  .Tops   

I4I0I  Golden    Eggs  Excellent   

14104  Good  Time  for  a  Dime. .  .Excellent   

141 II  Lend  a  Paw  Superb   

14117  Mickey's  Birthday  Party. Very  Good  .... 

I4ID6  Nifty  Nineties  Amusing   

I4II0  Old  MacDonald  Duck  Excellent   

14109  Orphan's  Benefit  Very  Good  

141 18  Pluto.  Jr  Very  Funny  ... 

14108  Truant  Officer  Donald  Excellent   

141 16  Village  Smithv  Excellent   


..  2/  7/42 
. .  1 1/29/41 
..  S/IO'di 
. .  6/  7/41 
..12/27/41 
..10/25/41 
..  7/26/41 
..  4/  5/41 
..  4/  5/41 
..  5/10/41 
. .10/25/41 
..  3/21/42 
. .  6/  7/41 
..10/  4/41 
.  .  8/30/41 
..  3/21/42 
..  8/23/41 
..  2/  7/42 


Comment 

EDGAR  KENNEDY 
13406  Ai>ple  in  His  Eye  Hokey 

13403  Drafted  in  the  Depot  

13405  It  Happened  All  Night.. Fair  ... 

13404  Mad  About  Moonshine. .  .Fair  ... 

13401  Sunk  by  the  Census  Funny 

13402  Trailer  Tragedy   Funny 


(6) 


Running 
Time 


14202 
14203 
14204 
14205 
14206 
14207 
14208 
14209 
14210 
1421  I 
14212 
14213 


...  18 

...  19 

...  19 

...  18 

...  18 

...  17 

INFORMATION   PLEASE  (13) 

No.  2  (Ruth  Gordon)  Good    10 

No.  3  (Alice    Marble)  Swell  As  Usual.  10 

No.  4  (Louis  Bromfield) .  .Excellent    11 

No.  5  (Wendell    Willkie)  .Good    10 

No.  6  (Jan  Struther)  Excellent    II 

No.  7  (Anna    Neagle)  Very  Good    10 

No.  8  (Boris    Karloff)  Excellent    10 

No.  9  (Alice    Marble)  Excellent    II 

No.  10  (Louis  Bromfield)  .Entertaining  ...  10 

No.  II  (Jan  Struther)  Very    Good   11 

No.  12  (Boris    Karloff) ..  .Good    12 

No.  13  (Anna  Neagle)  Excellent    10 


LEON  ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

13706  Panic  In  the  Parlor  Unfunny   20 

13705  Polo  Phoney   Good    18 

13702  Tattle  Talevision   Funny    19 

13704  When  Wifle's  Away  Fair   20 

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good   

13504  Musical  Bandit   Entertaining 

13502  Prairie  Spooners   Very  Good  . 

13503  Red  Skins  &.  Red  Heads.. Poor   


...  16 

..  16 

...  13 

...  18 

PICTURE  PEOPLE  (13) 

2   Good    9 

3   Night  Club  Plug  10 


14402  No. 

14403  No. 

14404  No.  4   Good 

14405  No.  5   Fair  ... 

14406  No.  6   Fair  ... 

14407  No.  7   Average 

14408  No.  8   Fair  .  . . 

14409  No.  9   Fair  .  . . 

14410  No.  10   Fair  . . , 


14501 
14503 
14502 


14307 
14313 
14310 
14302 
14306 
14308 
1431  I 
14305 
14304 
14303 
14312 
14309 


24104 
24103 
24102 
24101 


23404 
23402 
23405 
23403 
23401 

24201 
24202 
24203 

24204 
24205 
24.!06 
24207 


23705 
23703 
23701 
23704 
23702 

23101 
23102 
23103 
23104 
23105 
Spec. 
23106 
23107 
23 1 08 
23109 

23  no 


24407 
24403 
24410 
24402 
24406 
24403 
244nR 
24409 
24404 
24401 

23503 
2350! 
23502 


24310 
24309 
24304 
24302 
24305 
24303 
24.^07 
24301 
24308 
24306 


1941-42 


SPECIAL  SUBJECT 

Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

Eyes  on  Brazil  Very  Interesting  10 

How  Goes  Chile  Very  Good    10 

What's  Haiiiieuing  in 

Argentina   Very  Timely  ...  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Rolling    Rliyllini    10 

Snow  Eagles   Excellent    9 

Snow  Fun   Exhilarating  ...  9 

Sportsman's  Partner   For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


DISNEY  CARTOONS  (18)  (Tech.) 

Army    Mascot   Excellent    7 

Donald  Gets  Drafted  A  Scream    9 

Donald's    Snow    Fight. .  .Excellent    7 

Symphony  Hour   Excellent    8 

EDGAR  KENNEDY  (6) 

Heart  Burn   Amusing    15 

I'll  Fix  It  Funny    19 

Inferior  Decorator  Funny   17 

Quiet  Fourth   Funny    15 

Westward  Ho-Hum   Funny    16 

INFORMATION  PLEASE  (13) 

No.  I  (John  Gunther)   ...Excellent    10 

No.  2  (Howard    Lindsay)  .Up  to  Par   9 

No  3  (Cornelia  Otis 

(Skinner)   Good    II 

No.  4  (John   Gunther)  Excellent    10 

No.  5   (John  Carradine) . Good    10 

No.  6  (Howaru    Lindsay)   It 

No   7  (Cornelita  Otis 

Skinner)   Good    II 

LEON  ERROL  (6) 

Framing  Father  Very  Funny  . 

Home  Work   Funny   

Man-l-Cured   Funny   

Wedded  Blitz   Funny  

Who's  a  Dummy?  Amusing  ... 

MARCH  OF  TIME  (13) 

Thumbs  Lp,  Texas  Excellent  ... 

Norway  in  Revolt  Timely    19 

Sailors  With  Wings  Excellent   20 

Main  Street,  U.S. A  Propaganda    ...  18 

Our  America  At  War. ..  .Timely,    Vital..  l7'/2 

Battlefields  of  Pacific  Timely    22 

When  Air  Raids  Strike.  Potent    20 

Far  East  Command  Timely    19 

Argentine  Question   Interesting    ....  20 

America's  New  Army. ..  .Timely   20 

India  in  Crisis,  Informative  ....  19 

PICTURE  PEOPLE  (13) 

Children  of  the  Stars  Fair    8 

Hobbies  of  the  Stars  Good    9 

Hollywood   at    Home  Fair    8 

Hollywood  Sports   Good    9 

Hnllywooft  Wa^  Effort ...  E"tertaining  ...  9 

How  To  Be  a  Star  Good    8 

Palm  Snrinn.5  Week- End . Fa ir    8 

Star    Portraits   Good    8 

Stars'  Day  Off  Average    8 

Stars  in   Defense  Interesting    10 

RAY  WHITLEY  (4) 

Cactus  Capers   Very  Good    17 

California  or  Bust  Good    18 

Keep  Shooting   Very  Good    17 

SPORTSCOPES  (13) 

Byron   Nelson   Good    8 

Cruise  Sports   Out  of  Date...,  8 

Crystal  Flyers   Exhilarating  ...  8 

Dog  Obedience   Boxoffice    9 

Fighting  Fish   Excellent    9 

Gaucho  Snorts   Interesting    ....  10 

Jiinqle   Jaunt   Amnsinq    ,.,  9 

Pampas  Paddock   For  Horse  Lovers  10 

Public  Sport  No.  I  Good    10 

Ten  Pin  Parade  Good    10 


Revieweo 
Issue  Of 

.  6/14/41 
.Not  Rev. 
.  4/12/41 
.  3/  1/41 
.  9/14/40 
.  10/19/40 


10/19/40 
11/16/40 
,12/14/40 
2/  1/41 
,  3/  1/41 
,  4/  5/41 
,  4/  5/41 
,  5/10/41 
,  6/  7/41 
,  7/26/41 
,  7/26/41 
,  8/23/41 


2/  1/41 
Not  Rev. 

5/17/41 
11/16/40 
,  4/  5/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


10/19/40 
11/16/40 
12/14/40 
2/  1/41 
,  3/  1/41 
3/29/41 
4/12/41 
5/17/41 
,  6/  7/41 


3/  1/41 
8/23/41 


3/  1/41 
8/  9/41 
,  6/  7/41 

10/19/40 
,  3/  1/41 
,  4/  5/41 

Not  Rev. 
,  2/  1/41 
,  12/14/40 
,  1 1/16/40 
,  7/26/41 
,  5/10/41 


6/  6/« 
5/16/42 
5/  2/42 
4/25/42 


3/21/42 
10/25/41 
,  5/16/42 
12/27/41 

9/27/41 


. 10/25/41 
.11/29/41 

.12/27/41 
.  2/  7/42 

.  5/  2/42 
Not  Rev. 

.  6/  6/42 


,  5/  9/42 
2/  7/42 
10/  4/41 
.  5/16/42 
,12/  6/41 


8/16/41 
9/27/41 
10/25/41 
11/22/41 
12/13/41 
12/20/41 
3/10/42 
2/14/42 
,  3/  7/42 
,  4/  4/42 
,  5/  9/42 


.  3/21/42 
.11/29/41 
,  6/  6/42 
. 10/25/41 
.  3  '2t  /42 
.  2/14/42 
.  5/  9/42 
,  6/  6/42 
.  12/27/41 
.10/  4/41 


.  4/18/42 
.12/  6/41 
.  1/31/42 


.  6/  6/42 
,  5/16/42 
.12/27/41 
.11/  1/41 
.  2/14/42 
.12/  6/41 
.  3/21/42 
.10/  4/41 
.  4/18/42 
.  3/21/42 


II 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


June  13,  1942 


20TH  CENTURY-FOX  1940-41 

Comment  Running  Reviewed 

Time      Issue  Of 
ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unu'iual    10  ..10/12/40 

1203  Modern  Highway   Good    10    ..3/  1/41 

1202  Training  Police  Horses. .  .Excellent    10    ..2/  8/41 

MAGIC  CARPET  OF  MOVIETONE  (8) 

1108  Arctic  in  Springtime   10 

1106  Caribbean  Sentinel   Good    10 

1101  Eskimo  Trails   Enlightening    ..  10 

1 103  Isle  of  Mystery   10 

1109  Letter  From  Cairo   10 

1102  Land  of  Flowers  (Tech.)  .Colorful    9 

1107  Miracle  of  Hydro  Different    10 

1104  Old  Dominion  State 

(Tech.)   Very  Good    10 

1105  Spotlight  on  Indo-China   10 

1110  Winter  in  Eskimo  Land   10 


UNIVERSAL  1940-41 


VITAPHONE-WARNER  BROS.  1940-41 


Comment 


Running 
Time 


.Not  Rev. 
.  4/26/41 
.  8/10/40 
.Not  Rev. 
.Not  Rev. 
.  8/10/40 
.  4/19/41 

. 1 1/30/40 
.Not  Rev. 
.Not  Rev. 


SPORTS  REVIEWS— THORGERSEN  (6)  (3  In  Tech.) 


1303 

Bowling  for  Strikes  

.For 

Bowlers  . . . 

10 

. . 10/12/40 

1307 

10 

.  .Not  Rev. 

1302 

Lure  of  the  TrouKTech.) 

For 

Fly  Casters 

10 

. . 1 1/30/40 

1306 

Playing  With  Neptune.. 

.Very 

Good   

9 

..  4/19/41 

1304 

Rodeo  Goes  to  Town  

Good 

10 

. .  2/  8/41 

1305 

10 

.  .Not  Rev. 

TERRYTOONS  (26)   (13  In  Tech.) 

1510  Baby  Seal    7 

1515  Bringing  Home  the  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

1511  Dog's  Dream    7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless  Hector    7 

1503  Happy  Haunting  Grounds   7 

1513  Horse  Fly  Opera   7 

1558  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean. Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims.  .Good  (Tech.)  ..  7 
1552  Lucky   Duck   (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   Rhythmic(Tech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow   Man    7 

1556  Temperamental  Lion  Amusing(Tech.)  7 

1502  Touchdown  Demons  Amusing    7 

1516  Twelve  O'clock  and  All  Ain't  Well   7 

1559  Uncle  Joey   (Tech.)   7 

1506  What  a  Little  Sneeze 

Will  Do   Good    7 

1560  What  Happens  at  Night  (Tech.)   7 

1509  When  Knights  Were  Bold.Just  a  Cartoon..  7 

WORLD  TODAY 

1704  Anzacs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire    in    Exile   10 

1702  War  in  the  Desert   10 


.Not  Rev. 
.Not  Rev. 

.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.Not  Rev. 
.  Not  Rev. 
.  2/  8/41 
.12/  7/40 
.12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 
.  Not  Rev. 
.Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.Not  Rev. 
.Not  Rev. 


1941-42 


ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 


2201  Soldiers  of  the  Sky  Excellent 

2203  Wonders  of  the  Sea  

2204  Men  for  the  Fleet  Excellent 

2206  Guardian    of   the  Sea  

^205  Wings  of  Defense  


MAGIC  CARPET  OF  MOVIETONE 

2103  Call  of  Canada  

2107  Gateway  to  Asia   

2102  Glacier  Trails   Good   

2106  Heart  of  Mexico   

2108  India  the  Golden  

2104  Jewel  of  the  Pacific  

2101  Sagebrush  and  Silver  Interesting  .... 

2105  Secret  of  the  Fjord  

SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel .  Excellent   

2304  Evergreen  Playland   Good   

2302  Life  of  a  Thoroughbred. .  .Excellent   

2303  Playtime  in  Hawaii  Very  Good   

2306  Setting   the  Pace  

2305  Snow  Trails   Excellent   


10 

.11/  1/41 

10 

.  8/  2/41 

10  . 

.Not  Rev. 

9 

.  1/17/42 

10 

Not  Rev. 

10 

.Not  Rev. 

(12) 

10 

.Not  Rev. 

10  . 

.Not  Rev. 

10 

.11/  1/41 

ID  . 

.Not  Rev. 

10 

.Not  Rev. 

10  . 

.Not  Rev. 

10 

.  9/20/41 

10 

.  Not  Rev. 

10 

.11/  1/41 

in 

.  1/17/42 

10 

.  2/28/42 

10 

.  1/24/42 

10 

.Not  Rev. 

10 

.  4/11/42 

2562 
2504 
2555 
2558 
2508 

2506 
2503 
2507 
2513 

2510 


2557 

2501 
2560 
25«l 
2509 
2551 

2552 
2559 
2554 
251  I 
2556 
2502 
2553 
2512 
2505 


TERRYTOONS  (26) 

All  About  Dogs  (Tech.)   7 

Back  to  the  Soil   7 

Bird   Tower    (Tech.)   7 

Cat  Meets  Mouse  (Tech.). Very  Good    7 

Eat    Me    Kitty  Eight 

to    the    Bar  Good    7 

Flying  Fever   Glood    7 

Frozen  North   Very  Good    7 

Funny    Bunny    Business. Good    7 

Gandy  Goose  in  the 

Outpost    7 

Gandy  Goose  in  Tricky 

Business    7 

Gandy  Goose  in  Tire 

Troubli!    7 

Happy  Circus  Day 

(Tech.)   Amusing    7 

Ice  Carnival   Good    7 

In  Lights  Out  (Tech.)   7 

Neck  a.^d  Neck  (Tech.)   7 

Oh.    Gentle   Spring  Fair    7 

Old    Oaken  Bucket 

(Tech.)   Good    7 

One   Man   Navy   (Tech.)  .Amusing    7 

Sham  Battle  Shenanigan. Good  (Tech.)  ..  7 

Slap     Happy     Hunters   7 

Stork's    Mistake    7 

Torrid  Toreador  (Tech.)  .  .Good   7 

Uncle  Joey  Comes  to  Town. Funny   7 

Welcome  Little  Stranger. Good  (Tech.)  ..  7 

Wilful  Willie    7 

Yarn  About  Yarn  Good    7 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/18/42 

.  5/  2/42 
.  1/17/42 
.11/  1/41 
.  5/  2/42 

.  Not  Rev. 


Not  Rev. 

.  1/17/42 
.  9/27/41 
.  Not  Rev. 
.  Not  Rev. 

.  5/  2/42 

.  9/20/41 
.  9/27/41 
.4/11 /42 
.Not  Rev. 
.  Not  Rev. 
.  1/17/42 
.11/  1/41 
.11/  1/41 
.Not  Rev. 
.  1/24/42 


WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely.Excellent 

2405  Courageous  Australia   

2403  Dutch  Guiana   Very  Good   

2404  Hub  of  the  World  Good   

240(5  Mer  of  West  Point  

2402  Uncle  Sam's  Iron  Warriors  


10 

.  .  9/20/41 

10 

. .  Not  Rev. 

10 

..  1/17/42 

10 

. .  4/18/42 

10 

.  Not  Rev. 

10 

. .  Not  Rev. 

UNITED  ARTISTS 


WORLD  IN  ACTION  (12) 

I  Churchill's  Island   Very  Good   20  . .  4/  4/42 

3  Food.  Weapon  of 

Conquest   Impressive    20  ..4/  4/42 

4  New  Soldiers  Are  Tough .  .Stirring    16  ..  5/30/42 

9.  This  Is  Blitz  Grim    Realism..  21  ..3/  7/42 


CARTOONS  (13)  (Tech.) 

5252  Andy  Panda's  Pop  Enjoyable  .. 

5249  Dizzy  Kitty   So-So   

5246  Fair  Today   Good   

5247  Hysterical  High  Spots  in 

American  History   Fair   

5243  Knock,   Knock   Very  Good  . 

5245  Mouse  Trappers   Amusing  ... 

5253  Screw  Driver   Good   

5248  Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  .Snappy   

5250  Salt  Water  Daffy  Snappy   

52ol  Woody  Woodpecker   

GOING  PLACES  (15) 

Arizona   Interesting   ....  10 

Coast  Guard   Interesting    10 

Deserts  of  America  Very  Good    10 

Garden  Spot  of  the  North. Good    9 

Humorous  Tombstones  ...Amusing    10 

Hunting  on  Top  of 

the  World   Fascinating    9 

Isles  of  Fate  Good  &  Timely.  10 

Meet  Jimmy  the  Chump.. Good  Fun    10 

Melting  Pot  of  the 

Caribbean   Good    10 

Modern  Way  Down  East.. Good    10 

Mountain  Summer  Pleasing    10 

South  of  the  Border  Interesting    10 

Sun  Valley   Good    10 

Swankiest  Isle  in 

the  World   Interesting    10 

Trail  of  Father  Kino  Interesting   ....  10 

MUSICALS— TWO  REEL  (13) 

Bagdad  Daddy  Very  Good   18 

Beat  Me  Daddy- 
Eight  to  the  Bar   17 

Class  in  Swing  Good  Variety  ..  16 

Congomania   Latin   Liveliness  20 

Dizzy  Doings  Fair    17 

Jumpin'  Jive   Good    17 

Music  a  la  King  Good  Number  ..  20 

Music  in  the  Morgan 

Manner   Entertaining  ...  18 

Once  Lpon  a  SummerTime. Average    18 

Rhythm  Revel   Entertaining  ...  18 

Shadows  in  Swing  Average    18 

Tickled  Pinky   Rustic    Rhythm.  18 

Torrid  Tempos   Entertaining  ...  18 

SPECIAL  SUBJECT  (1) 

Swing  With  Bing  Excellent    18 

STRANGER  THAN  FICTION  (15) 

 Average    9 

 Average    9 

 Good    9 

 Excellent    9 


5353 
5351 
5358 
5365 
5359 
5355 

5364 
5363 
5354 

5360 
5362 
5356 
5352 
5357 

5361 


5226 
5225 

5221 
5222 
5233 
5228 
5230 
5227 

5231 
5232 
5229 
5224 
5223 


51 10 


5372 

No. 

82 

5373 

No. 

83 

5374 

No. 

84 

5375 

No. 

85 

5376 

No. 

86 

5377 

No. 

87 

5378 

No. 

88 

5379 

No. 

5380 

No. 

90 

5381 

No. 

91 

5382 

No. 

92 

5383 

No. 

93 

5384 

No. 

94 

5385 

No. 

95 

.Up  to  Par   9 

.Good    9 

.lyteresting    9 

.Interesting    ....  9 


.Fair 


.So-So    9 


1941-42 


18 
20 
15 
17 
18 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 
6251  Ace  in  the  Hole   7 

6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6249  Goodbye  Mr.  Moth  Very  Good    7 

6247  Hams  That  Couldn't 

Be  Cured    7 

6246  Hollywood  Matador   Very  Good   7 

6242  Man's  Best  Friend  Good    8 

6243  Mother  Goose  on  the 

Loose   Very  Good    7 

6250  Nutty  Pine  Cabin   7 

6243  Pantry  Panic   Good    8 

(Former  title  "What's  Cookin' ") 

6244  $21  a  Day  Once  a  Month  .Average    7 

0245  Under  the  Spreading 

Blacksmith  Shop   Cute    7 

NAME  BAND  MUSICALS  (13) 

6226  Campus  Capers   Excellent   

6224  Doin'  the  Town  Entertaining  .. 

6220  Gay  Nineties   Fair   

6222  In  the  Groove  Entertaining  .. 

6221  Is  Everybody  Happy?. ..  .Fair   

6232  Merry  Madcaps   Good    I51/2 

6233  Rainbow  Rhythm    15 

6227  Rhumba  Rhythms   Fair    15 

6231  Shuffle  Rhythm   Excellent    15 

6223  Skyland  Serenade   Excellent   20 

6230  Swing  Frolic   Very  Good    15 

6228  Tune  Time   Very  Good    16 

6225  Winter  Serenade   Good    l3'/2 

(Former  title  "Jingle  Bells") 
SPECIAL   FEATURETTE  (2) 

6110  Cavalcade  of  Aviation ...  .Sure  Fire   20 

6111  Menace  of  the  Rising  Sun . Exciting   20 

STRANGER  THAN  FICTION  (15) 

6376  Barnyard  Steam   Buggy.. Good    9 

6375  Blacksmith   Dentist   Good    10 

6373  Candy  Kid   Good    10 

6378  Desert  Ghost   Entertaining  ...  9 

6372  Hermit  of  Oklahoma  Good    10 

6374  Junior  Battlefleet   Good    ID 

6381  Mysterious  Fountain  of 

Health    9 

6379  Pussycat  Cafe   Good    9 

6371  Shampoo  Springs   Very  Good   ....  10 

6377  Sugar  Bowl  Humpty 

Dumpty   Very  Good    9 

6380  Tom    Thumb    Church   9 

VARIETY  VIEWS  15  (5  IN  COLOR) 
6354  Annapolis  Salutes  the 

Navy   Timely   

6364  Antarctic  Outpost   9 

6362  Call  of  the  Sea  Fair 


Reviewed 
Issue  Of 

.  8/  9/41 
.  5/17/41 
.  2/15/41 

.  3/29/41 
.11/30/40 
.  2/  8/41 
.  9/  6/41 

.  5/17/41 
.  6/  7/41 
.  Not  Rev. 


,10/12/40 
9/21/40 
3/22/41 
,  8/  9/41 
,  4/12/41 

,12/28/40 
8/  9/41 
7/19/41 

12/28/40 
6/  7/41 
,  7/19/41 
2/15/41 

10/12/40 

3/15/41 
6/14/41 


.  2/  8/41 

.Not  Rev. 
.10/12/40 
.11/30/40 
.  9/  6/41 
.  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
.11/30/40 


. .  4/13/40 


.10/12/40 
.10/12/40 
.11/30/40 
.12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
.  Not  Rev. 
.  8/16/41 


.10/11/41 
.  4/  4/42 

Not  Rev. 
.  1/31/42 
.11/  8/41 

.  4/  4/42 
Not  Rev. 
.11/  8/41 

.12/  6/41 

.  1/31/42 


. 12/20/41 
. 12/13/41 
.  1/31/42 
.10/18/41 
.  9/  6/41 
.  3/21/42 
Not  Rev. 
,  1/31/42 
.  4/  4/42 
,11/  8/41 
3/14/42 
3/21/42 
,  12/13/41 


.  1/  3/42 
.  4/11/42 

. 12/20/41 
. 12/20/41 
. I  1/  8/41 
.  3/  7/42 
. 10/18/41 
.12/  6/41 

.  Not  Rev. 
.  3/21/42 
. 10/18/41 

.  3/14/42 
.Not  Rev. 


6353  George  Washington, 

Country  Gentleman  ....Impressive 
6357  Keys  to  Adventure  Interesting 

6351  Moby  Dick's  Home  Town  .  Interesting 

6352  NorthernNeiQhbors(Color)  Interesting 
6356  Peaceful  Quebec — 

At  War   Interesting 

6361  Sports  in  the  Rockies. ..  .Good   

6359  Sky  Pastures   Good   


6363  Wings  of 


Comment  Running 
Time 

BROADWAY  BREVITIES  (9) 

6202  Alice  in  Movieland  Superlative  ....  20 

6204  Dog  in  the  Orchard  Meritorious   20 

6209  Happy  Faces    20  . 

6208  Hunting  the  Hard  Way. .  .Excellent   20  . 

6201  Just  a  Cute   Kid   20  . 

6203  Mack  Sennett  Revival   20  . 

6206  Seeing  Eye   Poignant    20 

6207  Sockeroo   Funny    20 

6205  Take  the  Air  Entertaining  ...  20 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19  . 

6103  Throwing  a   Party   20  . 

HOLLYWOOD   NOVELTIES  (6) 


6601 
6612 
6607 
6616 
6608 
6614 
6602 
6611 
6609 
6604 
6610 
6613 
6606 
6603 
6605 
6615 


6506 

6505 
6504 
6503 
6508 

6510 
6509 
6501 
6507 
6502 


6724 
6706 
6713 
6712 
6709 
6718 
6710 
6704 
6715 
6722 
6720 
6703 
6719 
0723 
6707 
6708 
671 1 
6726 
6725 
6702 
6714 
6716 
6717 
6705 
6721 


6006 
6001 
6005 
6002 
6003 
6004 

6407 
6404 
6403 
6402 
6405 
6401 
6409 
6410 
6408 
6406 


7103 
7109 

7106 
7108 

7101 
7102 
71  10 
7104 
7107 
7105 

7301 
7304 
7303 
7305 
7306 


LOONEY  TUNES  (16) 

Calling   Dr.  Porky   7 

Coy  Decoy   Funny    7 

Haunted  Mouse   Very  Good    7 

Henpecked  Duck   A  Howl    7 

Joe  Glow  the  Firefly   7 

Meet  John  Doughboy   7 

Pre- Historic  Porky  Clever   7 

Porky's  Ant   Good    7 

Porky's  Bear  Facts  Amusing    7 

Porky's  Hired  Hand  Good    7 

Porky's  Preview   Amusing    7 

Porky's  Prize  Pony    7 

Porky's  Snooze  Reel    7 

Sour  Puss   Satisfactory   7 

Timid  Toreador   Good    7 

We  the  Animals  Squeak.  .Excellent    7 

MELODY  MASTERS  (10) 
Cliff  Edwards  and  His 

Buckaroos   Good   

Henry  Busse  &  Orch  Fair   

Skinnay  Ennis  &  Orch. ..Good   

Jan  Garber  &.  Orch  

Marie  Green  &.  Her 

Merrie  Men   Lively  

Carl  Hoff  &.  Orch  Notable   

Hal  Kemp  &  Orch  Just  a  Band... 

Matty  Malneck   Snappy   

Freddie  Martin  &  Orch... Fair   

Joe  Reichman  &  Orch.. .  .Excellent   


MERRIE  MELODIES  (26)  (Tech.) 
(Produced  by  Leon  Schlesinger) 

Aviation  Vacation   

Bed  Time  for  Sniffles   7 

Cat's  Tale   Good    7 

Crackpot  Quail    7 

Elmer's  Pot  Rabbit  Funny   7 

Farm's  Frolics   Excellent    7 

Fighting  691/2   Good    7 

Good  Night  Elmer   7 

Goofy  Groceries   Novel    7 

Heckling    Hare    7 

Hiawatha's  Rabbit  Hunt.. Funny   7 

Holiday  Highlights   Swell  Satire  ...  7 

Hollywood  Steps  Out  Excellent    7 

Inki  and  the  Lion  Good   

Of  Fox  and  Hound   7 

Shop,  Look  and  Listen. .  .Good    7 

Sniffles  Bells  the  Cat  Fair    7 

Snow  Time  for  Comedy... Up  to  Par   7 

Sport  Champions    7 

Stage  Fright   Satisfactory  ....  7 

Tortoise  Beats  the  Hare.  .Amusing    7 

Toy  Trouble   Good    7 

Trial  of  Mr.  Wolf  Very  Good   7 

Wacky  Wildlife   Funny   7 

Wacky  Worm   Excellent    7 

TECHNICOLOR  SPECIALS  (6) 

Carnival  of  Rhythm  Splendid   

Flag  of  Humanity  Splendid   20 

Here  Comes  the  Cavalry   20 

March  on  Marines  Excellent   20 

Meet  the  Fleet  Excellent   20 

Wings  of  Steel  Excellent   20 

SPORTS  PARADES  (10) 

Big  Bill  Tilden  For  Tennis  Fan.  10 

California  Thoroughbreds. Interesting  ....  10 
Diary  of  a  Racing  Pigeon. Interesting  ....  10 
Dogs  \oii  Seldom  See.... Good  Novelty...  10 

Fight.  Fish,  Fight  Thrilling    10 

Fly  Fishing   For  Anglers  ...  10 

It  Happened  0.".  Rollers   10 

Lions  For  Sale  Very  Good    10 

Sail  Ho!   Colorful    10 

Sky  Sailing   Interesting    ....  10 


1941-42 


10 

. . 12/13/41 

7302 

9 

. .  Not  Rev. 

9 

.  .  5/30/42 

9 

.  .  3/  7/42 

7609 

10 

. . 10/11/41 

7612 

9 

.  .  1/31/42 

761  1 

9 

. .  9/  6/41 

7601 

9 

. .10/18/41 

7K|0 

7607 

9 

. . 12/13/41 

7604 

9 

. .  4/  4/42 

76n5 

9 

. .  3/  7/42 

7603 

9 

. .  3/21/42 

7602 

9 

..11/  8/41 

7608 

9 

.  Not  Rev. 

7606 

BROADWAY  BREVITIES  (12) 

At  the  Stroke  of  Twelve.. Grab  It   

California  Junior 

Symphony   Good    20 

Calling  All  Girls  Good    20 

Maybe  Darwin  Was 

Right   Amazing   20 

Minstrel  Days   Very  Good   20 

Monsters  of  the  Deep.... Good    20 

Pacific  Frontier   Informative  ....  20 

Perils  of  the  Jungle  Exciting   20 

Wedding   Yells    20 

West  of  the  Rockies  Pretty  Good  ...  20 

HOLLYWOOD  NOVELTIES  (6) 

Polo  With  the  Stars  

Miracle  Makers   Poor   

Points  on  Arrows  Good   

Then  and  Now  Fair   

There    Ain't    No  Such 

Animal   Timely 

White  Sails   Excellent  . 

LOONEY  TUNES  (16) 
Daffy's   Southern  Ex- 
posure  Fair    7 

Gopher   Goofy    7 

Hobby   Horse   Laughs   7 

Notes  to  You   10 

Nutty    News    7 

Porky's  Cafe    7 

Porky's  Midnight    Matinee    7 

Porky's  Pastry    Pirate    7 

Porky's  Pooch   Good    7 

Robinson  Crusoe,  Jr  Average    7 

Saps  in  Chaps   7 

Who's  Who  in  the  Zoo. ..Funny    7 


20 


Reviewed 
Issue  Of 


.11/30/40 
.  I/I8/4I 

Not  Rev. 
.  5/24/41 

Not  Rev. 

Not  Rev. 
.  4/  5/41 
.  S/24/41 
.  3/  8/41 


.  Not  Rev. 
.Not  Rev. 


.Good   

10 

. .  9/30/39 

.Rockne  Build-up 

10 

..  8/31/40 

.Very  Good   

18 

..11/30/40 

.Exciting   

10 

. .  8/  3/40 

..  9/  6/41 

10 

..  3/  8/41 

.  Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.  Not  Rev. 
.  Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
.12/28/40 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.11/30/40 
.  I/I8/4I 
.  9/  6/41 


.11/30/40 
.  3/  8/41 
. 12/28/40 
.Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


.Not  Rev 
.Not  Rev. 
.  4/  5/41 
.  Not  Rev. 
. 12/28/40 
.  5/24/41 
.  I/I8/4I 
.Not  Rev. 
.  4/  5/41 
.  Not  Rev: 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.Not  Rev. 
.12/28/40 
.  3/15/41 
.  8/30/41 
.  Not  Rev. 
. 10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.  Not  Rev. 
. 12/28/40 
.  1/18/41 
.  5/  3/41 

.  5/  3/41 
. 12/28/40 
.12/  7/40 
.  8/31/40 
.  3/  8/41 
. 10/26/40 
.Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


.11/  8/41 

.  5/  2/42 
.  1/24/42 

.  3/28/42 
.  9/13/41 
.  1/  3/42 
.  5/16/42 
.11/  8/41 
.  Not  Rev. 
.  1/24/42 


.  Not  Rev. 

.  9/13/41 
.  9/13/41 
.  4/  4/42 

.  5/  2/42 
. 1 1/15/41 


.  5/  2/42 
.  Not  Rev. 

Not  Rev. 

Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  12/27/41 
.  I I/I5/4I 
.  Not  Rev. 
.  4/  4/42 


June  13,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


VITAPHONE  1941-42  (Cont.) 

Comment  Running  Reviewed 

Time     Issue  Of 

MELODY   MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  ...  10  ..11/15/41 

7508  Don  CossacI*  Clinrus  Very  Good    10    ..5/  2/42 

7509  Emil  Coleman  and 

Orchestra   Very  Good    10    ..  5/16/42 

7503  Forty  Boys  and  a  Song  ..Good    10    ..  9/13/41 

7507  Ricliard  Himber  &  Orcli.. Entertaining  ...  10    ..6/  6/42 

7oo4  Carl  Hoft  4u  Baiiu    10    ..Not  Rev. 

7506  Leo  Reisman  &.  Orch  Snappy    10    ..  3/28/42 

7505  Playgirls    10    ..Not  Rev. 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good    10    ..  9/13/41 

MERRIE  MELODIES  (26)  (Tech.) 
(Produced  by  Leon  Schlesinger) 

7701  All  This  and  Rabbit 

Stew   Excellent    7 

7711  Aloha  Hooey   Amusing    7 

7710  Bird  Came  COD   7 

7702  Brave  Little  Bat  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary  Very  Funny  ...  7 

7712  Conrad  the  Sailor  Funny    7 

7713  Crazy  Cruise    7 

7716  Dog   Tired    7 

7718  Draft  Horse   Funny    7 

7709  Hop,  Skip  and  A  Chump   7 

77(5  Horton  Hatchet  the  Egg.. Good    7 

7719  Lights   Fantastic   Very  Funny    ...  7 

Reissue  of  Old  Glory. ..  .Impressive    ....  7 

77D7  Rhapsody  In  Rivets  Good    7 

7704  Rookie  Revue   Out  Dated    7 

7705  Saddle   Silly    7 

770S  Wabbit  Twouble   Very  Funny  ...  7 

7714  Wabbit  Wh«  Came 

to  Supper  Good    7 

7717  Wacky  Wabbit  Funny   7 

SERVICE  SPECIALS  (6)  (Tech.) 


7003  Gay  Pariiian   Good  Show   20 

7004  March  on  America  Excellent    20 

7002  Soldiers  in  White  Excellent   20 

7005  Spanish  Fiesta  Colorful    19 

7001  Tanks  Are  Gaming  Excellent   20 

SPORTS  PARADE  (10)  (Tech.) 

7408  Hatteras   Honkers   Good    10 

7405  Hunting  Dogs  at  Work.. Very  Good    10 


7402  King  Salmon   Fascinating 

7401  Kings  of  the  Turf  Interesting 

7407  Rocky  Mountain  Big 

Game   Good   

7404  Rodeo   Round  Up  

7406  Shoot  Yourself  Some  Golf. Good  Draw 

7403  Wafer  Sports   Average 


MISCELLANEOUS 


Adventures  in  the  Bronx 

(N.  Y.  Zeologieil  Soe.)  Good   

Alive  in  tha  Deep  (Prod.)  Exciting   22  . 

Man  tht  Enigma  (Prod.)  informative   25 

Our  Constitution  (Prod.)  Inspiring    19 

Our  Declaration  of 

independence  (Prod.)   Timely    19 

SERIALS  1940-41 

Ne.  Chapters 

COLL  MBIA 

Holt  of  the  Secret  Service   15  Chaps. 

'ron  Claw    15  Chaps. 

Spider  Returns    15  Chaps. 

White  Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle  Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  the  West   15  Chans. 


.  9/13/41 
.  3/28/42 
.Not  Rev. 
.  I2/27/4J 
.11/  8/41 
.  1/24/42 
.  4/  4/42 
.Not  Rev. 
.Not  Rev. 
.  5/16/42 
.Not  Rev. 
.  4/II/4I 
.  6/  6/42 
.  6/  6/42 
.  1/24/42 
.12/27/41 
.  Not  Rav. 
.  1/24/42 

.  4/25/42 
.  5/16/42 

.12/  6/41 
.  6/  6/42 
.  2/  7/42 
.12/  6/41 
.  9/13/41 

.  6/  6/42 
.  4/18/42 
.12/27/41 
.  9/13/41 

.  5/16/42 
.Not  Rev. 
.  5/  2/42 
.11/15/41 


8/23/41 
5/24/41 
5/24/41 
5/  3/41 

5/  3/41 


1941-42 


COLUMBIA 

Captain   Midnight    15  Chaps. 

PTils  of  the  Royal  Mounted   15  Chans. 

REPUBLIC 

Dick  Tracy  vs.  Crime,   Idc   15  Chaps. 

Kino  of  the  Texas  Rangers   12  Chaps. 

Smv  Smasher    12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang  Busters    13  Chaps. 

Junior  "G"  Men  of  the  Air   12  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


Reviewed 
Issue  Of 

11/29/41 
8/23/41 
5'I0/4I 

Not  Rev. 

3/  8/41 
5/31/41 
8/17/40 
11/23/40 

11/  2/40 
8/  3/40 
2/15/41 

Not  Rev. 


2/21/42 
Not  Rev. 

12/  6/41 
9/  6/41 
3/21/42 

11/  1/41 

2/21/42 
5/30/42 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 


Title  Running 
Time 

Any  Bonds  Today   5    . . 

Bomber    8    . . 

Fighting  Fire  Bombs   8 

Food  For  Freedom   3 

Keep  'em   Rolling   3'/2  . . 

lake  Carrier    10 

Mr.    Gardenia    Jones   13 

Pots  to  Planes   3 

Rinn  of  Steel   10 


Distributed 
By 

.  .Warner  Bros. 

 List  "C" 

. .  Warner  Bros. 

 List  "C" 

  Univ. 

.  . .  .See  Below 
United  Artists 

 List  "C" 

Warner  Bros. 


Safeguarding  Military  Information   10    List 

Tanks    10 

I  niteil  China  Relief   M/a. 

Vigilance    5 

Winning  Your  Wings   18 

Wnincn   In  Defense   10  . 


riTY  List  "C" 

Albany  MGM.. 

Atlanta  UA  

Boston  MGM  . . 

Buffalo  20th  

Charlotte  20th  

Chicago  Col  

Cinrinnnti  Ren. . . . 

Cleveland  20th  

Dallas  WB  

Denver  WB  . . . 

Oes  Moines  MGM.. 

Detroit  Par  

liMliannriolis  U  A  . . . . 

Kansas  City  RKO. . . 

Los  Anneles  WB. . . . 

Meninliis  Par  

Milwaukee  Col  

Minneapolis  Rep. . . . 

New  Haven  Univ. . . . 

New  Orleans  U  A  

New  York  Par. 


Oklahoma  City  WB  Par. 

Omaha  MGM  WB  . . 

Philadelphia  Univ  RKO. 

Pittsburgh  RKO  UA.. 

Portland  RKO  Rep.. 

8t.  Louis  Univ  Par. , . 

Salt  Lake  City  Par  WB. . 

8an  Francisco  WB  Col... 

Seattle  Col  UA. ., 

Washington   Rep  20th. . 


List  "D" 

  Univ. 

  Univ. 

 Warner  Bros. 

 List  "C" 

"Lake 

List  "D"  Carrier" 

.20th  

.MGM  

.UA  

Par  Univ. 

Univ  

MGM   Univ. 

.20th  

Univ  Univ. 

Par  

WB  

,  Ren  

Col  Univ. 

RKO  

Univ  

MGM  

Col  

RKO   Univ. 

20th   Univ. 

MGM  

RKO  

WB  


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.    Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


AIR  CONDITIONING 


IMMEDIATE  SHIPMENTS  WITHOUT 
PRIORITIES  ON  COMPLETE  COOLA- 
WEATHER  UNITS  — SOME  BLOWERS. 
TOO  !  Send  for  catalogs  describing  Heavy  Duty 
Ventilators,  Diffusers,  Air  Washers,  Recirculat- 
ing Pumps,  Automatic  Deflectors — Last  year's 
low  prices  prevail  while  stock  lasts — Typical 
value,  16"  Exhaust  Fans,  $16.50.  S.  O.  S.  Cine- 
ma Supply  Corporation,  449  West  42nd  Street, 
New  York  City. 


EQUIPMENT  WANTED 

CLEAN  UP  BACK  STAGE— HIGHEST 
PRICES  PAID— ARCS,  RECTIFIERS, 
PROJECTORS,  16  mm.,  35  mm.  Give  age, 
condition,  first  letter.  Box  562,  Showmen's 
Trade  Review,  1501  Broadway,  New  York  City. 

HIGHEST  PRICES  PAID— For  Simplex 
projectors,  30  ampere  rectifiers,  RCA  sound 
equipment.  What  have  you?  Box  556,  Show- 
men's Trade  Review,  1501  Broadway,  New 
York  City. 


HELP  WANTED 


THEATRE  MANAGERS!  Are  you  satis- 
fied with  present  job?  If  not,  apply  for  one  of 
the  opportunities  available  in  large  Eastern 
Theatre  Circuit.  Box  560,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 


NEW  EQUIPMENT 


LANDED  SUCCESSFULLY  IN  OUR 
NEW  LOCATION  — REMOVAL  SALE 
STILL  ON— 868  photocells,  $1.49;  9,000  cycle 
testfilm,  5c  ft.;  1,000'  film  shipping  cans,  89c; 
Luxlite  Series  I  Lenses,  $4.95 ;  Exit  Lights, 
$1.29:  Bostonian  curtain  controls,  $74.95;  Gen- 
ral  Ticket  Registers,  20%  ofif ;  beaded  sound- 
screens,  39j^c  ft. ;  stock  tickets,  19c  roll.  Ask 
for  big  bargain  bulletin.  S.  O.  S.  Cinema  Sup- 
ply Corporation,  449  West  42nd  Street,  New 
York  City. 

BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  442  West  45th  Street,  New  York  City. 

"LIKE  SPEAKER  COMBINATION 
FINE,"  savs  Isabelle  Theatre,  Stevenson,  Ala- 
bama. "lAIPROVED  MY  SOUND,  LOTS 
MORE  VOLUME— BETTER  TONE."  Buy 
new  Amplifiers,  Speakers,  Soundheads  now 
while  you  can.  Trade-ins  taken.  S.  O.  S.  Cine- 
ma Supply  Corporation,  449  West  42nd  Street, 
New  York  City. 

SHAKE  THE  LEAD  OUT  OF  YOUR 
SHOES— START  A  CIRCUIT— A  good  port- 
able will  keep  competition  out — make  money  for 
you,  too.  Standard  makes,  16  mm.,  35  mm. 
from  $59.50.  Send  for  list.  S.  O.  S.  Cinema 
Supplv  Corporation,  449  West  42nd  Street,  New 
York  City. 


 SITUATIONS  WANTED  

AIANAGER  TEN  YEARS  EXPERIENCE, 
desires  change.  Box  353,  Bladenboro,  N.  C. 

WANT  THEATRE  TO  MANAGE.  10 
years'  experience ;  will  go  anywhere.  Arthur 
Hendrick,  1012  Oakley  Avenue,  Lynchburg,  Va. 

MOTION  PICTURE  OPERATOR  wishes 
position,  ten  years'  experience,  draft  exempt, 
single.  L.  R.  H.,  4650  Travis  Avenue,  Dallas, 
Texas. 


SITUATION  WANTED 


MOTION  PICTURE  OPERATOR,  draft 
exempt,  competent,  young,  will  move  anywhere. 
Box  308,  1908  Commerce  St.,  Dallas,  Texas. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT— ORDER  NOW 
TO  INSURE  PROMPT  DELIVERY,  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

INCREASE  ATTENDANCE  AT  YOUR 
JUVENILE  MATINEES.  Use  comic  maga- 
zines as  premiums.  We  can  supply  these  in 
large  or  small  quantities,  new,  late,  complete 
copies,  publishers'  remainders  and  overprints,  at 
lowest  prices.  Representatives  wanted.  Theatre 
and  Radio  Adv.  Co.,  154  Maiden  Lane,  New 
York  City. 

BINGO  CONTROLLED  GAME,  12  ways 
to  win,  $3.00  per  M.  16  ways — or  70  ways  to 
win,  $3.50  per  M.  Box  565,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 

THEATRE  FOR  SALE 

SMALL  ILLINOIS  THEATRE  fully 
equipped,  running.  Priced  right.  Box  564, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 

THEATRES  WANTED 

THEATRE  CORPORATION  will  lease 
theatres  in  Illinois.  Small  towns  preferred. 
Box  561,  Showmen's  Trade  Review,  1501 
Broadway.  New  York  Citv.  

WANTED  :  MOVIE  THEATRE  IN 
SMALL  TOWN.  James  Watts,  S.  Lincoln 
Ave.,  R.  R.  3,  Aurora,  Illinois. 


USED  EQUIPMENT 


REMOVAL  SALE  CONTINUES  ALL 
MONTH— DEALERS  GET  IN  ON  THESE 
TOO — You'll  double  your  money  easily.  We're 
sacrificing  thousands  more  like  'em — 1,000'  film 
cabinets,  75c  section ;  RCA  Photocell  trans- 
formers, 75c ;  G.E.  Mazda  Lamphousings,  $3.95 ; 
Ballast  Rheostats,  $8.95 ;  rear  shutters  for  Sim- 
plex, $19.50;  4-unit  ticket  register,  $8.50;  Lenses, 
$2.95 ;  Powers  mechanisms,  $39.50 ;  automatic 
arcs  from  $39.50 ;  cushion  seats,  39c ;  amplifiers, 
$4.95 ;  soundheads,  $9.95 ;  portables,  16  mm.,  35 
mm.,  from  $29.50.  Sacrifice  sale  circular  free. 
S.  O.  S.  Cinema  Supply  Corporation,  449  West 
42nd  Street.  New  York  City.  

HERE'S  OUR  NEW  ADDRESS— SER- 
VICE BETTER  THAN  EVER— S.  O.  S. 
Cinema  Supply  Corporation,  449  West  42nd 
Street.  New  York  City. 

AUTOAIATIC  ARC  LAMPS— M  o  r  e  1  i  t  e 
Tuniors,  SYz"  full  size,  reflectors,  like  new, 
$95.00  pair;  others  from  $29.50;  Peerless, 
Strongs,  Brenkerts  also  available.  Star  Cinema 
Supply  Co.,  442  W.  45th  St.,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

EQUIPMENT  FOR  SALE  ~ 

COMPLETE  BOOTH  EQUIPMENT.  Sim- 
plex, R.C.A.  sound.  Enclosed  rewinders.  Golde 
cliangeovers.  Big  stock  carbons  and  all  parts. 
Nothing  else  needed  for  booth.  Box  563, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York,  N.  Y. 


11 


i: 


FROM  THE  TRADE  PRt^^ 


for 


■VHEY ^  KISSED 


Done  with  the  sheen  of  Columbia's  best  comedies... preview  audience 

roared,  howled  and  chuckled  from  start  to  finish." 

MOTION  PICTURE  HERALD 

"Exploitation  names  and  word-of-mouth  will  bring  the  customers  flock- 
ing to  your  doors  .  .  .  will  be  one  of  the  big  money  pictures." 

SHOWMEN'S  TRADE  REVIEW 


Laugh-rich  romantic  comedy... crisp,  engrossing,  brightly-dialogued." 

BOXOFFICE 


"Spritely,  snappy  and  spicy ...  rates  major  attention  as  bill -topping 
attraction ...  Miss  Crawford  kicks  the  stuffing  out  of  the  part..." 

WEEKLY  VARIETY 

Fast,  frothy  and  full  of  spice  ...  A  jitterbug  sequence  in  which  Miss 
Crawford  and  Jenkins  cut  a  heap  of  rug  is  an  item  to  merchandise..." 

MOTION  PICTURE  DAILY 

Crawford's  'Bride'  riotous  .  . .  gay  modern  farce  is  laugh  winner  . . . 
Crawford's  accomplishments  as  grand  comedienne  have  seldom  been 
spotlighted  more  effectively."  .HOLLYWOOD  REPORTER 

Completely  satisfying  comedy... a  certain  money  picture... a  constant 
succession  of  laughs  .  .  .  one  of  Columbia's  best  boxoffice  entries  .  .  . 
Alexander  Hall  turns  in  one  of  his  best,  if  not  his  finest,  pieces  of 
direction  ..."  DAILY  VARIETY 


Lb 


D 


1 


CQPYEIGHT  DEPOSIT 


REVIEWED  IN  THIS  ISSUE 

Calling  Dr.  Gillespie 
Pierre  of  the  Plains 
Eagle  Squadron 
Holiday  Inn 
Jackass  Mail 
Friendly  Enemies 


Page 
11 
11 
11 
11 
20 
20 


■k  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  33 


Vol.  36 


No.  22 


June  20 
19  4  2 


REMEMBER  PEARL  HARBOR 


Harry  Cohn  (See  Page  4) 


CHARLES  E.  'CHICK'  LEWIS 

Editor  and  Publisher 


p 


MRS.  MINIVER 

ON  EVERYBODY'S 
ALL-TIME 

10  BEST  FILM  LIST! 


Here's  just  part  of  M-6-M's  power-fibuse  promofion 
campaign  for  the  pre-release  Radio  City  Music  Ha 
engagement.  3rd  week  coming  and  records  going 
You'll  see  Miniver  magic  soon' 


I  He  predicts  ^ 


MUSIC  TO  H/S£^( 


ABEL  GREEN 

B\ii       Mrs.  MimVei^'*'^-  ^intver 


THE  BIRTH  OF  a  nat,„ 
THE  »-Ar  „,  .  '°~ 
<Jf  ALL  FLESH 
nK,  ^  '^'J'ET 
ON  THE  tt-ESTERN  ERont 

C'TV  LJCHTS 
'T  HAPPENED  One  n,c„t 
TOPPER 
"EBECCA 
™'  CRAPES  OP  .,RAT„ 
EANTASJA 

Mrs.  .Minivpr 

K'di«  C,y  Mu«JhM 


and  addi : 


Mrs.  Miniver 

No«  Playing  al 
Radio  Cly  Muiic  Hall 


.,SCWM-10N 
,IVENTB 

Mrs.  Miniver 


GREER  GARSON  •  WALTER  PIDGEON  in  A  William  Wyler  Pro- 
duction Based  on  Jan  Struther's  Novel  "MRS.  MINIVER"  with 
Teresa  Wright  •  Dame  May  Whitty  •  Reginald  Owen  •  Henry 
Trovers  •  Richard  Ney  •  Henry  Wilcoxon  •  Screen  Ploy  by  Arthur 
Wimperis,  George  Froeschel,  James  Hilton  and  Claudine  West 
Directed  by  SIDNEY  FRANKLIN  ■  A  Metro-Goldwyn- Mayer  Picture 


Watch 
^  V  me,  Kid/" 


too- 


THERE'S  ONLY 
ONE  KING  IN 
THE  JUNGLE! 

(A  MOVIE  PARABLE) 

Sometimes  the  little  voices 
of  the  forest  are  lifted  in 
proud  boast.  Then  comes 
a  ROAR  THAT  SHAKES 
THE  EARTH  and  the  wise 
ones  nod  their  heads  and  say: 

"There's  only  one  Leader 
and  that's  the  Lion!" 
The  ROAR  just  heard 
in  jungle-land  is 

"MRS.  MINIVER." 

M-G-M 

The  Lion's  Roar 


June  20. 


S  H  O  W  M  E  X  •  S    TRAD  E    R  E  \'  I  E  W 


Page  3 


Current  Observations 

TRUTH  IN  ADVERTISING.  Improved  business 
conditions,  in  those  parts  of  the  country  where  they 
exist,  appear  to  be  having  a  pecuUar  effect  on  some 
theatremen.  Instead  of  increasing  the  space  and  tempo 
of  their  newspaper  and  other  advertising,  they  are  going 
in  for  gross  and  ill-advised  exaggeration. 

Dyed-in-the-wool  theatremen  know  from  long  and 
bitter  experience  that  you  can't  fool  your  patrons  very 
often  and  still  number  them  as  patrons.  Smart  adver- 
tising can  be  attractive  and  appealing  without  resorting 
to  false  statements  or  misleading  angles. 

Remember,  you  are  in  a  business  that  requires  build- 
ing of  confidence  and  faith.  So  long  as  you  deserve  that 
confidence  and  faith  your  community  will  be  guided  a 
great  deal  by  what  your  advertising  message  conveys; 
be  it  a  newspaper  ad;  a  circular  or  herald;  or  a  personal 
letter  endorsing  a  particular  picture.  Give  them  cause 
to  question  your  honesty  or  sincerity  and  you  destroy 
that  asset  of  your  business  that  cannot  easily  be  replaced, 
sj"  51-  ?^ 

ADVERTISING  THOUGHTS.  Speaking  of  adver- 
tising. Always  direct  your  ad  appeal  to  your  steady 
customers.  Sell  them  first.  Because  if  you  get  them 
you've  underwritten  your  original  costs  and  overhead. 

Then,  if  your  advertising  can  also  attract  new  patrons, 
you've  hit  the  jack  pot.  You  will  have  achieved  the 
ultimate  of  any  ad-man's  dream.  But  don't  make  the 
serious  mistake  of  ignoring  the  first  to  shoot  at  the 
second.  If  you  do  you  may  miss  the  mark  altogether. 

We  never  realized  how  much  interest  there  was  in 
theatre  newspaper  ads  until  we  inaugurated  our  Adver- 
tising Clinic  some  years  ago.  Now  our  daily  mail  gives 
proof  conclusive  that  theatremen  are  anxious  to  im- 
prove their  newspaper  ads.  Thus  far  we  have  had  to 
restrict  our  clinic  to  graphic  suggestions  and  ideas.  Soon, 
we  hope  to  augment  these  ideas  with  the  working  tools 
needed  to  duplicate  them  in  your  theatre  ads.  More 
about  this  later. 

LOOKING  AHEAD.  These  are  war  days.  Days  of 
uncertainty.  Priorities.  Restrictions.  You  are  living  in 
an  era  that  defies  accurate  predictions  of  what  the  next 
day,  the  next  week  or  the  next  month,  will  bring. 

Nevertheless,  these  are  definitely  days  when  you  must 
look  ahead.  Plan  ahead.  Think  ahead.  Act  ahead.  And 
you  must  do  all  of  these  things  from  the  optimistic 
point  of  view. 

The  whole  country  is  rearranging  its  way  of  living. 
People  haven't  begun  to  realize  the  effect  on  their  lives 


of  restrictions  on  gas,  rubber  and  thousands  of  other 
items  which  will  become  increasingly  difficult  to  buy. 

All  of  these  things  have  a  direct  or  indirect  bearing 
on  your  theatre  business.  That  is  why  we  say  you  must 
look,  plan,  think  and  act,  ahead.  Always  with  the 
feeling  that  business  will  be  better. 

If  your  engine  starts  coughing,  you  add  fuel.  So,  if 
your  business  slows  down  you  must  add  energy.  Plus 
the  always  necessary  enthusiasm  so  important  and  essen- 
tial to  any  legitimate  enterprise. 

So,  start  your  thinking  machinery  moving.  Institute 
a  search  for  ideas.  Ideas  will  come  to  you  if  you  will 
only  concentrate  on  the  task  before  you.  You  can  solve 
any  problem  you  set  your  mind  to. 

These  thoughts  are  neither  new  nor  original  but 
they've  been  proven  before  and  will  be  proven  again 
and  again.  It's  simply  a  matter  of  Planning,  of  Thinking, 
and  of  Acting. 

'V  ;f- 

NO  SUMMER  SLUMP.  At  least,  that's  the  way 
we'd  like  all  theatremen  to  view  the  coming  warm 
weather  season.  What  with  auto  driving  so  restricted 
few  can  predict  what  the  actual  result  will  be  to  the 
box  offices  of  the  various  theatres.  Isn't  this  an  ideal 
situation  to  tackle  with  all  the  energy,  ingenuity  and 
resourcefulness  at  your  command  instead  of  the  cus- 
tomary summer  let-down?  We  think  it  is. 

So  sit  yourself  down  at  your  desk  and  see  if  you  can 
create  stronger,  more  appealing,  more  widespread  show 
selling  for  the  coming  two  months.  Forget  the  usual 
bugaboo  of  hot  weather.  Just  remember,  more  people 
will  stay  in  town  this  summer,  more  people  will  have 
to  find  new  ways  of  relaxing  and  your  theatre  with  its 
strong  screen  attractions  and,  generally,  cool,  com- 
fortable surroundings,  is  the  logical  place  for  them  to  go. 

Take  advantage  of  current  conditions  and  see  if  you 
can  turn  your  theatre  into  a  fifty-two  week  season. 

WANT  TO  HELP?  The  Signal  Corps  Photographic 
Center,  now  located  in  the  old  Paramount  Studio  in 
Astoria,  L.  I.,  is  made  up  of  over  ninety  per  cent  of  men 
formerly  connected  with  the  industry.  The  motion  pic- 
ture trade  press  has  undertaken  to  equio  and  furnish 
its  recreation  rooms  and  sun  deck  and  has  already  re- 
ceived important  contributions.  Theatremen  and  others 
throughout  the  country  can  assist  this  very  worthy 
effort  if  they  so  desire  by  sending  cash  contributions 
which  will  be  used  to  complete  the  layout.  You  can  send 
your  check  payable  to  the  Recreational  Fund,  Photo- 
graphic Center,  to  this  publication. 

—"CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


June  20,  1942 


Price  Scale  Figures 
In  Arbitration  Awards 

The  clearance  of  Basil  Bros.  Apollo  Theatre, 
Buffalo,  over  M.  W.  Konczakowski's  Regent, 
on  films  licensed  by  Loew's,  20th-Fox  and  RKO 
has  been  reduced  from  seven  to  three  days. 
The  award  also  set  three  days  as  the  clearance 
the  Apollo  will  hold  over  Gammel  Bros.,  New 
Ariel.  Louis  B.  Dorr,  arbitrator  who  made  the 
award  specified  that  the  reduced  clearance  is 
contingent  on  the  present  admission  price  dif- 
ferentials.   Regent  was  complainant. 

Union  Southern  Company,  owner  of  the  Will 
Rogers  Theatre,  St.  Louis,  intervened  as  an 
interested  party  in  the  case  of  Victor  B.  Thien, 
owner  of  the  Palm  Theatre,  against  Loew's. 

The  complaint  of  the  Community  Theatres 
Corp.,  Henry  J.  Halloway,  president,  owners  of 
the  Beverly  Theatre,  University  City,  against 
the  consenting  companies,  the  St.  Louis  Amuse- 
ment Co.,  owner  of  the  Victory  Theatre  and 
the  Wellston  Amusement  Co.,  owner  of  the  Well- 
ston  Theatre,  for  "unreasonable  and  indefinite" 
clearance,  will  be  resumed  before  Arbitrator 
Claude  Pearcy  on  June  24th. 

Approximately  20  houses  in  Pawtucket  and 
Providence  were  named  by  Currie  and  Hart- 
man,  operating  the  Darlton  Theatre,  Pawtucket, 
R.  L,  in  a  complaint  charging  unreasonable 
clearance  filed  with  the  Boston  tribunal  of  the 
American  Arbitration  Association.  Complaint 
asks  for  a  reduction  of  clearance  to  7  days  for 
Pawtucket  first  runs  and  not  more  than  30  days 
behind  first  run  Providence. 

Two  cases  were  filed  in  New  York  by  the 
Rhinehook  Theatres,  Inc.  They  ask  reduction 
of  clearance  for  their  Star  Theatre,  Rhinebeck, 
N.  Y.,  which  now  plays  14  days  behind  Pough- 
keepsie,  to  one  day  and  protection  against  delays 
in  dating  product  by  the  Poughkeepsie  houses. 
In  behalf  of  their  Lyceum  Theatre,  Red  Hook, 
N.  J.,  they  charge  the  five  consenting  compa- 
nies now  give  14  days'  clearance  to  Poughkeep- 
sie and  one  day  to  Hudson.  Complaint  asks 
that  Poughkeepsie  be  cut  to  one  day  and  that 
Hudson  protection  be  eliminated. 

Loew's,  Warner's  and  Paramount  are  named 
defendants  in  a  suit  filed  in  Philadelphia  by  Joe 
Engel,  operating  the  Plains  Theatre,  Plains,  Pa. 
He  asks  that  clearance  of  the  Parsons  Theatre 
over  the  Plains  be  eliminated  and  that  maximum 
clearance  of  28  days  be  fixed  for  Wilkes-Barre 
first  runs. 

The  G.  G.  Shauer  theatres.  Lake  and  Premier, 
of  Valparaiso,  Ind.,  have  filed  intervention  in 
the  Gary  Theatre  arbitration  case  now  before 
the  Chicago  tribunal. 

Hearing  in  the  Freeport  Theatre  case  before 
the  Chicago  tribunal  has  been  postponed  until 
June  25th. 


lATSE  to  Organize  N.  Y.  Ushers 

Through  the  medium  of  three  new  locals, 
lATSE  is  inaugurating  a  campaign  to  organize 
the  ushers  of  Manhattan,  Bronx  and  Brooklyn 
theatres.  Dick  Scott,  functioning  under  lA 
special  representative  Joseph  D.  Basson,  will 
direct  the  campaign. 


INDEX  TO  DEPARTMENTS 


Advance  Dope    22 

Box-Office  Slants    11 

Feature  Booking  Guide   33 

Hollywood    30 

Newsreel  SynoDses    32 

On  the  Patriotic  Front   10 

Program  Exchange    16 

Selling  the  Picture   15 

Shorts  Booking  Guide   36 

Short  Subject  Reviews   32 

Theatre  Equipment  and  Maintenance   23 

Variety  Club  Notes   14 


Continue  5 -Block  Fight 

St.  Paul — James  F.  Lynch,  Ramsey  County 
attorney,  made  a  motion  for  a  new  trial  in 
Ramsey  County  District  Court  for  the  Minne- 
sota anti-blocks-of-five  case.  In  the  same 
motion  Lynch  asked  Judge  Albin  S.  Pearson 
for  amended  findings. 

The  action  by  Lynch  came  one  day  after 
the  granting  of  a  two  weeks'  extension  of  the 
stay  of  execution  on  Judge  Pearson's  de- 
cision of  last  April  that  the  law  was  un- 
constitutional. 

Lynch's  motion  indicated  that  the  state  and 
the  N.  W.  Allied  group  intend  to  fight  the 
original  decision  to  the  end. 


"U"  More  Than  Doubles 
'41  Half- Year  Profits 

J.  Cheever  Cowdin,  Universal  board  chair- 
man, reported  Monday  that  the  net  profits  for 
the  company  and  its  subsidiaries  after  all 
charges  but  before  provision  for  Federal  income 
and  excess  profits  taxes  and  special  reserve 
for  write-off  of  equities  in  subsidiaries  operat- 
ing in  foreign  territories,  amounted  to  $3,741,- 
634  in  the  26  weeks  ending  May  2.  This  repre- 
sents an  increase  of  $1,982,300  over  the  26-week 
period  ended  May  3,  1941. 

Net  profits  before  Federal  taxes  amounted 
to  $2,223,319  in  the  second  1942  period  of  13 
weeks,  more  than  double  the  $1,055,539  shown 
in  the  comparable  1941  period.  Provision  for 
Federal  income  and  excess  profits  taxes 
amounted  to  $1,337,902  in  the  period  just  closed 
as  compared  with  $240,000  in  the  1941  period. 
Net  after  taxes  was  $885,158  which  compares 
with  815,539  in  the  like  period  the  year  before. 


Government  Case  Against  20th-Fox 
and  Paramount  To  Be  Heard  In  Oct. 

Government  proceedings  to  compel  Paramount 
and  20th-Fox  to  relinquish  their  holdings  in  some 
36  theatres  were  postponed  by  Federal  Judge 
Henry  W.  Goddard  until  Oct.  5th.  Postpone- 
ment was  obtained  by  Paramount  attorney  Louis 
I.  Phillips  without  objection  being  raised  by 
Government  lawyers. 

The  Government  claims  that  20  theatres  of 
20th  Century-Fox  and  16  of  Paramount  were 
obtained  in  violation  of  the  provisions  of  the 
New  York  Consent  Decree. 


Deals  Set  For  Return  of  Five 
Schine  Houses  To  Former  Owners 

Federal  Judge  John  Knight  of  Buffalo  has 
approved  proceedings  to  return  five  Schine  owned 
theatres  to  original  owners.  Clark  Young  of 
Bowling  Green,  Ohio,  has  repurchased  the  Cla- 
Zel  and  Lyric  in  that  city  and  M.  K.  Murphy 
of  Big  Stone  Gap,  Va.,  is  to  have  the  Viv  at 
Corbin,  Ky.,  and  the  Appalachian  and  State 
at  Appalachia,  Va.,  returned  to  the  ownership 
on  completion  of  a  deal  already  approved  by 
the  Court. 


Army  Names  Top  Six  For  May 

R.  B.  Murray,  general  manager  of  the  U.  S. 
Army  Motion  Picture  Service,  reports  that  the 
films  drawing  top  attendance  at  War  Depart- 
ment theatres  during  May  were :  "Ship  Ahoy," 
"Tortilla  Flat,"  "My  Favorite  Blonde,"  "Rio 
Rita,"  "Kings  Row"  and  "My  Gal  Sal." 


Local  306  Awarded  Court  Decision 

Justice  William  C.  Hecht  of  the  New  York 
Supreme  Court  ruled  that  the  contract  held 
by  lATSE  local  306  with  David  Dubin  of  the 
Grand  Central  Newsreel  Theatre  cannot  be 
voided  by  the  theatreman. 


Schaefer  Leaves  Post 
as  RKO  President 

George  J.  Schaefer's  resignation  as  president 
of  RKO  became  effective  Wednesday,  following 
the  corporation's  annual  meeting  of  stockholders 
at  which  by-laws  were  amended  to  change  the 
number  of  directors  from  thirteen  to  eleven. 

These  elected  directors  are :  Raymond  Bill. 
Ned  E.  Depinet,  Thomas  P.  Durell,  Frederick 
L.  Ehrman,  L.  Lawrence  Green,  DeWitt  Mill- 
hauser,  Richard  C.  Patterson,  Jr.,  N.  Peter 
Rathvon,  J.  Miller  Walker,  John  M.  Whitaker, 
Lunsford  P.  Yandell.  Of  these  the  newly  elected 
directors  are  DeWitt  Millhauser  and  J.  Miller 
Walker. 

Schaefer  has  not  armounced  his  future  plans. 
His  departure  from  RKO  followed  a  period  of 
association  with  the  company  under  an  agree- 
ment to  remain  until  the  annual  stockholders' 
meeting. 

Paramount  Re-Elects 
Board  of  Directors 

The  Paramount  annual  meeting  of  stockhold- 
ers in  New  York  approved  an  amendment  to 
the  by-laws  calling  for  the  indemnification  of 
officers,  directors  and  employees  against  costs 
and  expenses  resulting  from  law  suits  against 
the  company. 

Directors  re-elected  were:  Neil  Agnew,  Bar- 
ney Balaban,  Stephen  Callaghan,  Y.  Frank  Free- 
man, Harvey  D.  Gibson,  A.  Conger  Goodyear, 
Stanton  Griffis,  Duncan  G.  Harris,  John  D. 
Hertz,  John  W.  Hicks,  Austin  C.  Keough, 
Earl  I.  McClintock,  Maurice  Newton,  E.  V. 
Richards,  Edwin  L.  Weisl  and  Adolph  Zukor. 

Barney  Balaban  reported  net  income  running 
far  in  excess  of  the  similar  period  of  1941.  Film 
inventories  were  increased  by  $9,000,000  during 
the  past  17  months  and  now  exceed  $28,000,000, 
Balaban  stated. 


N.  J.  Allied  Demands  Lower  Rentals 

A  resolution  passed  by  the  New  Jersey  Allied 
seeking  relief  from  alleged  high  film  rentals 
warns  that  the  group  "shall  be  forced  to  seek 
relief  from  the  Government"  unless  the  demands 
are  met. 


Harry  Cohn 

(The  Man  on  the  Cover) 

President  of  Columbia  Pictures  and  head  of 
that  company's  production,  whose  plans  for 
the  new  season's  releases  as  revealed  at  the 
Columbia  sales  convention  in  New  York  this 
week,  call  for  the  most  ambitious  schedule  of 
top  bracket  pictures  ever  to  be  offered  in 
any  one  year  by  his  company. 


SHOWMEN'S    TRADE  REVIEW 

Vol,  36,  No.  22  June  20,  1942 

Title  and  Trade  Mark  Registered  U.  S.  Patent  Office 

Published  every  Friday  by  Showmen's  Trade  Review, 
Inc.,  1501  Broadway,  New  York  City.  Telephone 
BRyant  9-5606.  Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Editor;  Joseph  H. 
Gallagher,  Film  Advertising  Manager;  Harold  Rendall, 
Equipment  Advertising  Manager;  West  Coast  Office, 
10424  Bloomfield  St.,  North  Hollywood,  Calif.,  Tele- 
phone SUnset  1-6292.  Ann  Lewis,  manager; 
London  Representative,  Milton  Deane,  185  Fleet 
St.,  London  E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Sydney,  Australia. 
Subscription  rates  per  year  $2.00  in  the  United  States 
and  Canada;  Foreign,  $5.00.  Single  copies,  ten  cents. 
Subscribers  should  remit  with  order.  Entered  as  second 
class  matter  February  20,  1940,  at  the  Post  Office  at 
New  York,  N.  Y.,  under  the  act  of  March  3,  1879. 
Contents  copyrighted  1942  by  Showmen's  Trade  Review. 
Inc.     Printed  in  U.S.A. 

Address  all  Communications  to : 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway,  New  York  City 


June  20.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Good 

Um  of  the  WEEK 

About  Pictures  and  People 


Curtailed  Print  Deliveries 
To  Widen  Spacing  of  Bookings 


The  American  public  is  being  conditioned, 
so  to  say,  for  the  eventuality  which  may  and 
may  not  arise,  under  luhich  pictures  zvill  play 
longer  per  stand  or  many  of  the  stands  or 
theatres  may  have  to  go  dark  for  certain 
periods  during  the  iveek.  But  this  is  a  rosy, 
not  a  gloomy  picture.  This  is  about  the  number 
of  longer  runs  that  are  ago  in  all  sections  of 
the  country — for  reasons  that  are  as  many  as 
you'd  like  to  make  'em.  One  of  the  most  con- 
structive vieivs  to  take  is  that  the  pictures 
that  are  getting  the  hold-overs  are  shoics  far 
and  azvay  and  above  the  average,  the  good 
and  even  the  best  thai  have  come  along  in 
previous  periods. 


"This  Above  All"  is  a  picture  that  gives 
20th-Fox  a  big  show  to  shout  about.  In  4 
out  of  5  pre-release  engagements,  the  picture 
has  held  over.  The  first  of  its  pre-release 
showings,  at  the  Astor  in  New  York,  is  run- 
ning in  its  sixth  week  now. 

•  •  • 

"Mrs.  Miniver"  is  setting  back  the  opening 
of  Walt  Disney's  "Bambi"  by  running  on 
into  its  third  week  at  the  big  Music  Hall  in 
New  York.  The  Aiusic  Hall  can  take  care 
of  crowds — as  witness  that  some  250,738  per- 
sons saw  the  picture  there  in  the  first  11 
days  of  the  current  run. 

•  •  • 

"Sergeant  York"  is  making  a  hit  "over 
there."  The  picture  played  8  weeks  in  Lon- 
don. It  hit  records  in  Sydney,  Mexico  City, 
Bombaj^  Cairo,  and  other  foreign  cities. 
"York"'  marches  back  to  Broadway  to  play 
return  engagements  at  RKO  Circuit  theatres 
— at  which  it  was  originally  presented  at 
advance-price  pre-release  runs. 


Fan  Letter:  Dear  S.  Z.  Sakall— We  had  a 
swell  time  at  that  wonder-show  "Yankee 
Doodle  Dandj%"  a  film  abrim  with  things 
to  remember;  yet  we  seem  to  remember 
nothing  more  vividly  than  the  way  you  made 
us  chuckle  with  j'our  lisping,  mincing  utter 
confusion  as  the  guy  who  wanted  to  "angel" 
a  show  with  lots  of  girls  in  its  chorus. 


"Reap  the  Wild  Wind"  continues  to  mow 
down  the  records.  The  DeMille  opus  blew 
all  records  of  the  Denham  Theatre,  Denver, 
sky-high.  The  same  general  results  obtained 
when  the  picture  called  in  the  customers  to 
the  Newman  Theatre  in  Kansas  City.  "Reap 
the  Wild  Wind"  is  now  playing  its  second 
week  at  the  Fenway,  Boston,  after  a  3-weeks 
engagement  at  the  big  Metropolitan  in  that 
city. 


Bernstein,  Grade  Fields  Honor 
Guests  at  AM  PA- W AC  Luncheon 

A  first  hand  account  of  wartime  experience 
by  England's  film  industry  will  be  presented 
by  Sidney  Bernstein,  British  "film  liaison"  to 
Washington  and  the  country's  film  industry,  in 
the  joint  AMPA-War  Activities  Committee 
luncheon,  next  Thursday  (25th)  in  New  York. 

George  J.  Schaefer,  head  of  the  War  Activ- 
ities Committee,  will  introduce  Mr.  Bernstein. 

Gracie  Fields,  premiere  English  comedienne 
and  her  husband,  Monty  Banks,  also  will  be 
guests  of  honor  at  the  luncheon. 


Restrictions  on  film  deliveries  by  trucks,  plus 
the  looming  possibility  of  curtailment  of  the 
number  of  prints  in  circulation  will  change 
the  whole  exhibition  picture  considerably,  ac- 
cording to  present  indications. 

Calls  of  reduction  of  the  amount  of  footage 
of  film  used  by  the  industry  are  such  that  studio 
economies  on  the  raw  stock  cannot  effect  the 
savings  expected.  This  means  that  positive 
stock  used  by  the  distributors  will  have  to  be 
reduced. 

Film  Carriers  Restricted 

The  Office  of  Defense  Transportation  manda- 
tory order  that  mileage  of  trucks  be  cut  25  per 
cent  in  25  mile  areas  and  that  only  one  pick-up 
per  day  be  permitted  for  over-the-road  hauls 
is  certain  to  have  a  serious  effect  on  film  busi- 
ness. In  recent  years  exchanges  have  taken 
advantage  of  the  rapid  transportation  facilities 
available  to  set  up  a  system  of  close  bookings 
that  allowed  a  feature  to  be  entirely  liquidated  in 
five  or  six  months.  The  new  ruling,  from  which 
there  is  little  chance  of  relief,  will  make  it 
necessary  that  bookings  be  spaced  farther  apart 
to  allow  for  added  time  in  transit  and  will 
probably  result  in  a  return  to  the  system  in 
effect  years  ago  when  nine  months  to  a  year 
was  required  to  play  out  the  available  dates 
on  an  attraction. 

Alembers  of  the  Film  Carriers  Association 
have  been  meeting  with  representatives  of  the 
exchanges  for  the  purpose  of  determining  on 
some  plan  or  method  of  coordination  with  the 
Government  order.  Exhibitors  and  distributors 
will  have  to  work  in  close  harmony  on  any 
mutually  satisfactory  method  of  delivery  and 
pick-up  of  prints  to  eliminate  all  chance  of 
miss-outs.   

Government  Would  Like  to 
See  50%  Saving  on  Film 

-A.t  a  Screen  Writers  Guild  meeting  in  Holly- 
wood, Secretary  Val  Burton  of  the  Film  Con- 
servation Committee  declared  that  the  Govern- 
ment would  like  to  see  a  50%  cut  in  film 


footage  by  the  industry  this  year.  He  reported 
that  it  was  the  original  intention  to  order  a 
50%  reduction  and  place  the  remaining  50% 
on  the  priorities  list  but  that  the  industry  has 
an  opportunity  to  voluntarily  make  cuts  with- 
out arbitrary  figures  being  set.  He  pointed  out 
that  a  50%  saving  in  film  stock  would  release 
10,000,000  pounds  of  gun  cotton. 

The  Guild  has  created  a  sub-committee  to 
receive  suggestions  for  conservation  of  film  and 
offer  recommendations  to  the  Film  Conserva- 
tion Committee.  Y.  Frank  Freeman,  president 
of  the  producer's  association,  and  Sidney  Buch- 
man,  president  of  SWG,  were  among  the 
speakers. 


Would  Conserve  Film 
By  Deleting  Credits 

Following  recommendation  of  the  Film  Con- 
servation Committee  that  studios  abandon  the 
use  of  credits  for  the  duration,  elimination  of  all 
billing  and  credit  footage  except  the  main  title 
from  motion  pictures  was  expected  this  week. 
According  to  the  committee's  estimate,  the  plan 
would  result  in  a  saving  of  10,000,000  feet 
annually,  and  would  contribute  materially  to  the 
industry's  goal  of  reducing  film  consumption  by 
25  per  cent. 

Adoption  of  the  recommendation  was  voted 
unanimously  by  the  committee,  which  consists 
of  representatives  of  motion  picture  guilds, 
unions  and  management. 

Approximately  300  fet  of  film  is  required  to 
list  the  credits  for  all  the  creators  on  each  print 
distributed  under  the  present  practice.  The 
committee's  estimate  of  the  saving  was  based  on 
an  average  production  of  300  prints  of  each 
feature  picture. 

Before  the  recommendation  can  be  adopted 
in  practice,  however,  agreement  by  all  film 
guilds  and  unions  whose  members  have  the  con- 
tractual right  to  demand  billing  will  be  required. 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


June  20.  1942 


COLUMBIA  CHIEFS 
AT  ANNUAL  MEET 

Above,  left  to  right,  Jack  Cohn,  vice- 
president;  A.  Montague,  general  sales 
manager;  A.  Schneider,  treasurer.  Be- 
low, left  to  right:  Rube  Jackter,  as- 
sistant sales  manager;  Lou  Astor  and 
Lou  Weinberg,  circuit  sales;  Max 
Weisfeldt,  sales  executive;  David  A. 
Lipton,  director  of  advertising  and 
publicity. 


48  Features  Head  Columbia's 
*42-'43  Program;  Two  in  Color 


Forty-eight  features,  sixteen  musical  westerns, 
four  serials,  three  series  of  two-reel  subjects 
and  10  series  of  single-reelers  (see  page  32) 
will  comprise  the  1942-43  program  of  Columbia 
Pictures,  it  was  announced  this  week  at  the 
company's  national  sales  convention  in  New 
York. 

For  the  first  time  in  its  history,  Columbia 
enters  the  Technicolor  field  with  two  produc- 
tions, "The  Cover  Girl,"  starring  Rita  Hay- 
worth,  and  "The  Desperadoes,"  from  Courtney 
Ryley  Cooper's  novel,  scheduled  to  receive  the 
color  treatment. 

Four  Rita  Hayworth  productions  are  among 
the  top  pictures  for  which  Columbia  will  de- 
mand top  terms.  Other  important  offerings 
scheduled  include  "The  American  Way,"  "The 
Commandos"  and  a  Cole  Porter  musical. 

The  companj'  plans  to  produce  a  group  of 
headline  dramas  based  on  the  activities  of  the 
armed  forces  and,  with  nation-wide  publicity 
buildups,  will  groom  15  new  youthful  person- 
alities for  stardom. 

The  projected  1942-43  program  follows: 

Four  Rita  Hayworth  productions — "The  Gay  Seno- 
rita,"  "The  Cover  Girl,"  "Defense  Town"  and  "Miss 
Grant  Takes  Richmond." 

"The  American  Way,"  from  the  Kaufman-Moss 
Hart  Broadway  hit;  "The  Commandos,"  starring 
Paul  Muni ;  A  Carey  Grant-Rosalind  Russell  produc- 
tion ;  An  Irene  Dunne-Melvyn  Douglas  production ; 
"A  Young  Girl's  Fancy,"  starring  Jean  Arthur  and 
Brian  Aherne;  "The  Gang's  All  Here,"  Cole  Porter 
musical  starring  Don  Ameche  with  Jack  Oakie,  Janet 
Blair,  William  Gaxton ;  "Deslroyer,"  based  on  story 
by  Lt.  Commander  Frank  Wead  ;  "Wild  is  the  River," 
based  on  novel  by  Louis  Bromfield ;  also 

"Knights  Without  Armor,"  starring  Olivia  de 
Havilland  and  Brian  Aherne ;  "The  Desperadoes," 
with  Randolph  Scott,  Glenn  Ford,  Claire  Trevor  and 
Edgar  Buchanan  (picture  formerly  titled  "The  Pio- 
neers") ;  "City  Without  Men,"  featuring  Glenn  Ford, 
Claire  Trevor  and  Evelyn  Keyes ;  "The  Return  of 
Mr.  Jordan,"  setiuel  to  "Here  Comes  Mr.  Jordan"; 
"Salute  to  .Sahara."  based  on  siege  of  Tobruk  ;  "Klon- 
dike Kate,"  drama  of  Alaska's  gold  rush  days;  also 

Three  "Blondie"  comedies  featuring  Penny  Single- 
ton, Arthur  Lake,  Larry  Simms;  Two  Lone  Wolf 
productions  starring  Warren  William ;  Two  Boston 
Blackie  productions — "Boston  Blackie  in  Trouble"  and 
"Boston  Blackie  in  Hollywood" — starring  Chester 
Morris;  "Harbor  Patrol,"  drama  of  fight  against  sub- 
marine raiders;  "Shall  I  Tell  'Em?"  and  "How  Do 
You  Do,"  both  teaming  Jinx  Falkenburg  and  The  Mad 
Russian;  "Spirit  of  Stanford,"  football  story  starring 
Frankie    Albert.    Stanford    All-American    Quarterback : 


Bruce 


"Smith  of  Minnesota,"  football  story  starring 
Smith,  Minnesota  All-American  half-back ;  also 

"Two  Senoritas  From  Chicago,"  "Professional 
Model"  and  "Beautiful  But  Broke,"  each  featuring 
Jinx  Falkenburg;  "Gin  Rummy  Murder";  "Redhead 
From  Rio,"  with  Lupe  Velez ;  "Varsity  Girl";  "Two- 
Man  Submarine,"  dramatizing  important  phase  of  the 
war;  "Junior  Generals"  and  another  service  school 
picture  starring  Freddie  Bartholomew ;  "Reveille  With 
Beverly,"  based  on  popular  radio  program;  "Eve  Knew 
Her  Apples";  "Kansas  City  Kitty." 

Of  the  company's  sixteen  musical  westerns,  eight 
will  star  Charles  Starrett,  with  Arthur  Hunnicut, 
Jimmy  Davis  and  His  Boys,  Texas  Jim  Lewis  and 
his  Lone  Star  Cowboys  and  Ernest  Tubb.  The  other 
eight  will  feature  Russell  "Lucky"  Hayden  and  Dub 
Taylor  with  Bob  Wills  and  His  Playboys. 

Producer-directors,  directors,  producers  and  associ- 
ate producers  identified  with  the  new  season  produc- 
tions are :  Samuel  Bischoff,  Irving  Briskin,  Max 
Gordon,  Alexander  Hall,  Gregory  Ratoff,  B.  P.  Schul- 
berg,  William  Seiter,  George  Stevens,  Charles  Vidor, 
Samuel  Bronston,  Harry  Joe  Brown,  Lester  Cowan, 
Louis  F.  Edelman,  Lieut.  Comm.  John  Farrow,  Alfred 
E.  Green,  Edward  Kaufman,  Sidney  Salkow,  Robert 
Sparks.  Frank  R.  Strayer,  Richard  Wallace,  Leon 
Barsha,  Charles  Barton.  William  Berke,  Ralph  Cohn, 
Edward  Dmytryk.  Jack  Fier.  Lambert  Hillyer,  Lew 
Jjanders,   Wallace  MacDonald. 


$35,000  in  Bonds  for  Drive  Winners 

Columbia  has  earmarked  $35,000  in  War 
Bonds  for  field  sales  for  winners  in  the  com- 
pany's Victory  Sales  Campaign  which,  accord- 
ing to  Jack  Colien,  is  proceeding  at  a  fast  pace. 


Schine  Lexington  Manager  To  Army 

John  Wolfberg  has  resigned  as  city  manager 
for  the  Schine  theatres  in  Lexington,  Ky.,  to 
join  the  Volunteer  Officers  Corp. 


20th-Fox  Chiefs  Huddle 
On  New  Product  Plans 

Spyros  P.  Skouras,  president  of  20th  Century- 
Fox  ;  Tom  J.  Connors,  vice-president  in  charge 
of  sales,  and  Hal  Horne,  advertising  and  pub- 
licity director,  leave  for  the  Coast  studio  Fri- 
day (26th),  for  conferences  with  Vice-President 
in  Charge  of  Production  Darryl  F.  Zanuck. 
Following  these  conferences,  production  plans 
will  be  announced,  sales  meetings  set. 

Colonel  Zanuck,  who  has  been  on  active  duty 
with  the  United  States  Signal  Corps  in  Eng- 
land, returned  to  Washmgton  Sunday,  and  after 
two  days  conferring  with  War  Department  offi- 
cials, left  Wednesday  for  Hollywood.  While 
in  London,  he  attended  conferences  between 
American  and  British  military  leaders  and  In- 
ternational News  Service  reported  his  presence 
with  the  first  Commando  raiding  party  to  enter 
Boulogne. 


Set  June  30  Trade  Show  Dates 
For  "The  Magnificent  Ambersons" 

Trade  screenings  of  "The  Magnificent  Amber- 
sons"  have  been  set  by  RKO  for  June  30th. 

All  of  the  showings  have  been  fixed  for  the 
morning  of  this  date  at  11  :00  a.m.  In  addition 
to  its  morning  showing,  the  New  York  branch 
will  have  repeat  screenings  at  2 :30  p.m.  and 
4:00  p.m. 


Universal  Starts  "Blumberg  Drive" 

A  "Nate  Blumberg  World-Wide  Play  Date 
Drive"  came  as  a  surprise  announcement  at  the 
close  of  the  recent  Universal  Sales  Convention. 
The  drive  is  to  run  20  weeks  and  is  unusual 
in  that  the  prizes  will  be  distributed  among 
groups  comprised  of  various  domestic  branches 
of  comparatively  equal  sales  strength. 


HMghes  to  Roadshow  "Outlaw** 

Howard  Hughes'  "The  Outlaw"  long  delayed 
by  difficulties  with  the  various  censor  boards 
and  still  taboo  in  four  states  including  New 
York,  is  to  be  roadshowed  for  five  months 
before  it  is  turned  over  to  20th-Fox  for  general 
release. 


Cuzan  Managing  Santa  Anita 

Robert  Cuzan,  long  associated  with  the  Ed- 
wards' Theatres  Circuit,  has  taken  over  the 
management  of  that  company's  new  Santa  Anita 
Theatre  in  Arcadia,  Calif. 


Rites  for  George  Quigley 

Masonic  services  were  held  Thursday  in  New 
York  for  George  E.  Quigley,  former  board 
member  of  Warner  Bros.,  who  died  Saturday 
(13th).  Quigley  at  one  time  was  vice-president 
and  general  manager  of  the  Vitaphone  Corp. 


Einfeld's  15th  Anniversary 

S.  Charles  Einfeid,  director  of  advertisin . 
and  publicity  for  Warner  Bros.,  and  his  wife, 
May,  are  celebrating  their  fifteenth  wedding 
anniversary. 


Budget  of  17  to  18  Millions 

Columbia's  production  budget  will  total  between  $17,000,000  and  $18,000,000,  General  Sales 
Manager  A.  Montague  said  at  a  press  interview  with  trade  paper  representatives  in  New  York 
Wednesday.  The  increased  budget  will  cover  the  production  of  a  schedule  containing  the  largest 
number  of  top-bracket  features  Columbia  ever  has  offered. 

Montague  said  that  his  company  will  rely  upon  its  traditional  "open  door"  policy  for  the 
adjustments  that  may  be  required  for  certain  theatres  to  meet  conditions  of  reduced  drawing  potential 
due  to  population  shifts  away  from  their  communities  or  towns.  Thus,  he  said,  such  matters  as  rental 
adjustments  and  conciliation  will  be  conducted  directly  between  Columbia  and  exhibitor  accounts 
individually,  without  reference  to  any  third  party,  and  he  placed  particular  stress  on  this  stipulation 
that  no  third  person  would  be  involved  in  such  negotiations. 


J 


□ 


NEW   YOEK,   WEDNESDAY,  JUNE    10.  1942. 


MNK  SUB  SINKS  JAP  PLANE- 
ARRIER  IN  MID-PACIFIC! 


>MY  CALLS  FOR 
'lOUSANDS 
IRACHUTE  NURSES! 


mm 
t 


-mmonJo/Rodfe  Noi.,-    ISBBRKaB  11.1 


Transport  Carrying  Possibly 
12,(XX)  Troops  and  2  Supply 
^J^j         Vessels  Are  Victims 


ly  othet 
i«n  agrainjj 
OTung  rfg 
iU  any 
toch  it  li«lSj 
aaed  by  a  j 
The  inqi 
I  give 
JliJer  of 
tT  hia  a,; 
!  inaile4 
le  a]>pU6 
Strict  Rt 
R«g»rdta, 
ean,  chief  =■ 
oning  br«nchi 
5t  be  mUiclef 
\yUsg  for  more  than  ths  ba 
tm  <und«r  the  {)«rmanent ' 
ereiy  to  »t«le  that  they  ' 
3ier  peopie  to  wor)t." 
Every  ^ppUcant  also  woulj 
•how  that  he  h«»  m»de> 


KTAgim 

least  fourteen  Axis 
la«Ss.   Ko^'ever,  sporatUo  fighting 
j  continued  yesterday  in  the  Knighta- 
brldge  area  whenever  the  weather 

!post- 1  permitted. 

;t  the  I    js  Ithough  stiil  closely  pressed 
Sther  aad  j  the  Germana  east  of  the  mine 
niachiiie-gj 


ittacks  fey  low-fls^ng  Brit 
apparently  helped  to 
.rage  the  Axis  force.  Me«t 


tjait 
t«ek  to 


MOSCOW,  TueKiay,  Jane 
Soviet  troop*  hav«  be«t«a  oH  d 
tinttiag  Natt  »tt«cl(»  on  Sevwrtopoi 
tor  th«  fotirtfe  ftndght  d«y  and 


Make  YOUR  Theatre  A  Branch 
of  Uncle  Sam  . . .  Sell  War 
Savings  Bonds  and  Stamps' 
^  ★  ★  ★ 


rotecl 
Jrivei 
id  nd! 


The  Red  Air  Tarce  aeatroyed  i 
daroaged  fifty  Gonroan  tmclrt  witj 
troop*  tind  tuppiiea,  aentt 
♦""■"v  n»trol  sbiM  an<J  on«  ■ 


BRUCE 


wifh 

BWn- FIELD.  BEAL 

Produced  by  COLBERT  CLARK 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


June  20,  1942 


ON  THE  PATRIOTIC  FBOHT 

Industry  Bond,  Stamp  Drive  Gaining  New  Impetus 


From  Hollywood  last  week  came  Republic's  singing  cowboy  star,  Roy  Rogers,  with  his  celebrated  trained 
palomino  stallion.  Trigger,  to  appear  in  the  monster  New  York  at  War  parade  on  Saturday  (13).  Roy  and 
Trigger  are  pictured  above  leading  the  motion  picture  section.  Trigger  was  the  only  horse  in  the  parade. 

Equipment  for  Recreation  Hall  of  the  Signal 
Corps  Photographic  Center  Urgently  Needed 


To  you  of  the  motion  picture  industry  this 
war-time  "help  wanted"  appeal  is  directed  on 
behalf  of  the  Army's  Hollywood-in-the-East : 
the  Signal  Corps  Photographic  Center,  recently 
established  in  Paramount's  Long  Island  City  stu- 
dios and  manned  by  upwards  of  300  troops. 
Before  Pearl  Harbor,  a  great  majority  of  these 
troops  were  identified  with  the  industry. 

When  the  Army  remodeled  the  studios  for  the 
Signal  Corps,  prior  to  the  Center's  transfer 
from  Fort  Monmouth,  N.  J.,  provision  was  made 
for  a  recreation  hall  for  the  use  of  the  boys. 
But  the  Army  these  days  is  too  busily  engaged 
with  the  business  at  hand  to  provide  equipment 
and  furnishings,  and  that's  where  YOU  come 
into  the  picture. 

A  representative  committee  of  trade  paper 
publishers,  embracing  Martin  Quigley,  Abel 
Green,  Red  Kann,  Jay  Emanuel,  Chick  Lewis 
and  Jack  Alicoate,  has  volunteered  its  services 
to  Colonel  Melvin  E.  Gillette,  undertaking  to  see 
that  the  recreation  hall  becomes  a  reality. 

First  pledges  of  furnishings  and  equipment 
were  received  by  the  committee  this  week  as  it 
began  to  function.  From  Warners  came  the 
gift  of  ping-pong  tables,  while  Metro  elected  to 
provide  a  piano.  National  Screen  Service  ad- 
vised it  was  to  be  put  down  for  a  big  combina- 
tion radio-phonograph.  And  United  Artists 
contributed  four  lounge  chairs. 

But,  obviously,  if  300  soldiers  are  to  be 
amused,  much  more  in  the  way  of  equipment  and 
furnishings  is  urgently  required.  There's  the 
matter  of  games — all  sorts  of  games. 

And  a  phonograph,  to  fulfill  its  mission,  re- 
quires records — plenty  of  them,  and  of  all  va- 
rieties, for  musical  tastes  differ. 

A  well-rounded  library  of  books  is  another 


necessity.  Technical  works  concerning  all  phases 
of  the  industry  will  be  welcome.  So,  too,  will 
novels,  adventure  books,  biographies  and  topical 
volumes  of  the  hour.  Likewise  magazines — not 
ancient  collections  from  the  attic,  but  current 
issues. 

Obviously,  too,  the  recreation  hall  can  use 
additional  chairs  of  the  lounge  and  club  variety, 
as  well  as  tables.  And  there  must  be  pictures  to 
hang  on  the  walls.  Film  companies,  incidentally, 
are  contributing  specially  designed  posters  for 
decorative  purposes. 

So  there  you  have  the  general  idea.  Remem- 
ber, they're  our  own  boys,  largely,  these  Signal 
Corps  soldiers  at  Long  Island  City.  Famous 
sons  of  famous  men  and  just  plain  Joe  Doakes 
serve  in  the  ranks  together.  Let's  give  'em  a 
lift — make  their  off-duty  hours  pleasant. 

Your  contributions,  whether  in  the  form  of 
equipment,  but  preferably  checks  to  provide  re- 
creational needs,  may  be  sent  to  the  Signal 
Corps  Photographic  Center  Recreational  Fund 
in  care  of  Chick  Lewis,  this  paper. 

How  about  it? 


Pin  a  Medal  on  Manny 

If  Secretary  of  the  Treasury  Morgenthau 
is  handing  out  decorations,  he  should  reserve 
two — one  for  the  chest  of  Manager  Manny 
Light  of  the  Embassy  Theatre,  North  Bergen, 
N.  J.,  and  the  other  for  his  assistant,  Joe 
Stica.  In  one  week,  $15,642  worth  of  stamps 
and  bonds  were  sold.  Of  this  amount,  $12,200 
in  bonds  were  pledged  the  opening  day  of 
the  drive. 


With  three  weeks  having  passed  since  its 
inauguration,  the  motion  picture  industry's  War 
Stamps  and  Bond  drive  was  gaining  momentum 
this  week  as  news  of  activities  poured  in  from 
various  sections  of  the  nation. 

From  Hartford,  Conn.,  from  Woodhaven, 
N.  Y.,  from  Houston,  from  Dallas,  frorh  Cleve- 
land— from  dozens  of  other  cities  came  reports 
of  activities,  many  with  well-known  movie  stars 
and  high  state  and  local  officials  participating, 
all  staged  with  a  view  to  exceeding  quotas  in 
Stamp  and  Bond  sales. 

Reported  also  were  ingenious  methods  which 
only  showmen  could  devise  to  put  the  public 
in  a  buying  mood.  In  Cleveland,  for  example, 
purchasers  of  Bonds  and  Stamps  at  Loew's 
Granada  are  privileged  to  "kick  Adloph,  Musso 
or  the  Jap  smack  in  the  sitzen-platz."  Figures 
of  the  three  dictators  were  created  by  Manager 
Carl  Rogers,  who  equipped  each  with  a  well-- 
stuff^ed  pair  of  trousers.  Kickee  is  entitled  to 
one  kick  for  a  10c  stamp  or  three-for-a-quarter. 

In  Woodhaven,  Manager  George  Kann  of 
Loew's  Willard  is  keeping  'em  (Axis  planes) 
falling.  His  unique  animated  lobby  display  fea- 
tures caricatures  of  the  three  dictators,  each  in 
a  plane  crashing  from  the  clouds  into  the  sea. 
It's  selling  stamps. 

In  Boston,  Loew  division  manager  Charles 
Kurtzman  has  sent  a  suggested  letter  to  each 
of  his  managers.  This  letter  is  being  sent  to 
persons  on  the  regular  pass  list.  Attached  is  a 
bond  pledge. 

Meanwhile,  it  was  announced  in  New  York 
that  Skouras  Theatres  Corp.  has  been  appointed 
official  issuing  agent  for  U.  S.  War  Bonds. 
Series  E,  enabling  immediate  delivery  for  War 
Bonds  sold  in  each  of  the  66  Skouras  theatres 
in  the  metropolitan  area.  It  is  the  first  motion 
picture  organization  to  receive  this  designation. 

Tabulation  of  Bond  and  Stamp  sales  by  Loew's 
theatres  during  the  second  week  of  the  drive 
indicated  that  the  first  week's  pace  of  $150,000 
was  being  maintained.  The  two  weeks'  total 
amounted  to  a  little  over  $300,000,  of  which 
$125,000  was  in  stamp  sales. 

Stars  to  Visit  120  Cities 

Shaping  up  as  the  most  pretentious  and 
extensive  to  date,  June  activities  of  the  Holly- 
wood Victory  Committee  are  highlighted  by  a 
program  calling  for  120  cities  to  be  visited  by 
30  top  players  who  are  expected  to  appear  be- 
fore audiences  totaling  some  35,000,000.  At 
least  $100,000,000  in  Bond  and  Stamp  sale 
pledges  is  expected  to  result  from  these  en- 
gagements. In  addition,  the  committee  wilt 
continue  to  cooperate  with  the  Treasury  Depart- 
ment on  radio  programs,  unit  shows  for  service 
men  and  various  other  benefits. 


Relief  Fund  Reaches  $1,700,000 

That  $2,000,000  goal  in  the  industry's  recent 
Army  and  Navy  Emergency  relief  drive  loomed 
closer  this  week  as  additional  remittances  re- 
ported at  national  headquarters,  brought  the 
total  "cash-in-hand"  to  $1,700,000. 


'Slap  a  Jap'  Cocktails  Popular 

"Slap  a  Jap"  cocktails  (water  and  a  10c  War 
Stamp)  are  gaining  in  popularity  out  West. 


June  20.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  11 


Galling  Dr.  Gillespie 

MGM  Drama  84  mins. 

AUDIENCE  SLANT:  (Adult)  Absorbing 
entertainment  for  adult  audiences.  Creates 
suspense,  holds  the  spectator's  attention. 

BOX-OFFICE  SLANT:  Should  uphold 
the  box-office  record  of  this  series. 

Cast:  Lionel  Barrymore,  Philip  Dorn,  Donna  Reed, 
Phil  Brown.  Xat  Pendleton,  Alma  Kruger,  Mary  Nash, 
Walter  Kingsford,  Nell  Craig,  Ruth  Tobey,  Jonathan 
Hale,  Charles  Dingle.  Credits:  Directed  by  Harold  S. 
Bucquet.  Screenplay  by  Willis  Goldbeck  and  Harry 
Ruskin  from  an  original  story  by  Kubec  Glasmon. 
Based  upon  the  characters  created  by  Max  Brand. 
Director  of  Photography,  Ray  June.  Musical  score, 
Daniele  Amfitheatrof. 

Plot:  ^^'hen  Dr.  Barrymore  and  Dr.  Philip 
Dorn  complete  their  examination  of  Phil 
Brown,  they  report  him  as  a  mental  case  re- 
quiring special  treatment.  Their  findings  are 
ignored  by  the  3'outh's  parents  and  the  family 
doctor,  Charles  Dingle.  Brown  runs  away 
to  a  distant  city,  commits  two  murders,  later 
returns  to  the  hospital  to  kill  the  old  doctor 
whom  he  fancies  his  enemy.  Barrymore  is 
saved  from  certain  death  by  Nat  Pendleton. 

Comment:  Apparent!}'  to  be  known  from 
now  on  as  the  IDr.  Gillespie  series,  the  former 
Dr.  Kildare  series,  with  Lionel  Barrymore 
now  in  the  principal  role,  seems  destined  to 
continue  successfully,  if  "CalHng  Dr.  Gil- 
lespie" can  be  regarded  as  a  criterion.  This 
new  release  embraces  a  well-knit  story  which, 
because  of  its  subject  matter,  creates  suspense 
and  holds  the  spectator's  attention  without  a 
letdown  until  the  chmax.  Performances  are 
consistently  good,  although  special  praise  is 
due  Phil  Brown  for  convincingly  mastering 
the  difficult  characterization  of  an  apparently 
normal  young  man  subject  to  spells  of  in- 
sanity, during  which  he  cunningly  plots  and 
carries  out  murder  and  commits  acts  of 
vandalism.  If  this  well-known  series  has 
proved  popular  at  3'our  box-office  in  the  past, 
"Calling  Dr.  Gillespie''  should  uphold  the 
record.  At  any  rate,  it  is  absorbing  entertain- 
ment for  general  adult  audiences,  although 
not  Class  A  bv  any  means,  unless  your  supply 
of  Class  A  films  is  so  strictly  limited  as  to 
make  it  necessary  to  give  this  picture  a  pre- 
ferred booking  date.  Even  then,  backed  by 
practical  exploitation,  it  should  make  the 
grade. 


Pierre  Of  The  Plains 

MGM  Drama  66  mins. 

AUDIENCE  SLANT:  (Family)  Thrills 
and  picturesque  locale  will  probably  com- 
pensate for  looseness  of  story  and  weak 
portrayals. 

BOX-OFFICE  SLANT:  Just  average  fare 
but  the  "Mountie"  atmosphere  may  help 
ticket  sale. 

Cast:  John  Carroll.  Ruth  Hussey,  Bruce  Cabot,  Phil 
Brown,  Reginald  Owen.  Henry  Travers,  Evelyn  Ankers, 
Pat  McVey.  Frederic  Worlock.  Charles  Stevens,  Shel- 
don Leonard  and  Lois  Ransom.  Credits:  Produced  by 
Edgar  Selwyn.  Directed  by  George  B.  Seitz.  Screen- 
play by  Lawrence  Kimble  and  Bertram  Millhauser 
based  on  the  play  by  Edgar  Selwyn.  Photography  by 
Charles  Rosher.  Song  "Saskatchewan"  by  Herbert 
Stofhart  and  Ralph  Freed. 

Plot:  Pierre  is  a  well-meaning,  good-iriten- 
tioned  but  irresponsible  trapper  whose  likable 
disposition  and  friendship  with  the  Indian 
tribes  keeps  him  from  arrest  by  the  Mounties. 
He  possesses  what  might  be  called  a  "Happy 
Hooligan''  complex  wath  his  every  attempt 
at  a  good  deed  proving  a  boomerang  that 
gets  him  in  wrong  with  the  authorities.  When 
he  finds  the  man  who  is  about  to  marry  a 
girl  that  he  (Pierre)  loves  is  already  the  hus- 
band of  an  Indian  woman  he  gets  involved  in 
a  series  of  circumstances  that  result  in  two 


Legion  of  Decency  Ratings 

(For  Week  Ending  June  20) 
SUITABLE  FOR  GENERAL  PATRONAGE 

Down  Texas  Way  Let's  Get  Tough 

In  Old  California  Postman  Didn't  Ring 

Jackass  Mail  Tumbleweed  Trail 

SUITABLE  FOR  ADULTS  ONLY 

Big  Shot  Thru  Different  Eyes 

Great  Impersonation  Tower  of  Terror 

Isle  of  Forgotten  Sms  You're  Telling  Me 

Native  Land  Eagle  Squadron 

OBJECTIONABLE  IN  PART 

They  All  Kissed  the  Bride  Her  Cardboard  Lover 
Flying  With  Music  Lady  Gangster 


deaths  and  a  lot  of  exciting  action  before 
an  unsatisfactory  climax  is  reached. 

Comment:  This  is  one  of  those  stories 
without  end — or  at  least  there  is  no  evidence 
of  what  happens  to  some  of  the  principals 
who  get  lost  in  the  series  of  sequences  that 
are  blended  together  to  make  the  picture.  The 
story  is  entirely  too  loose  to  hold  interest 
but  the  scenic  splendor  and  the  instances, 
taken  individually,  that  comprise  the  narra- 
tive possess  plenty  of  entertainment.  The 
atmosphere  of  the  Northwest  is  colorfully 
pictured  in  both  background  and  personnel 
but  the  lack  of  sincere  portrayal,  particularly 
of  the  situations  involving  the  Mounted  Po- 
lice, detracts  too  frequently  from  interest 
provoking  material.  The  film  appears  to  be 
a  weak — very  weak,  attempt  to  capitalize  on 
the  "Rose  Marie''  theme  which  it  does  very 
badly.  Depend  on  the  "Mountie"  angle  to 
get  attendance  and  don't  allow  them  to  ex- 
pect too  much. 


Eagle  Squadron 

Universal  Drama  109  mins. 

AUDIENCE  SLANT:  (Family)  Most 
thrilling  and  exciting  picture  of  the  year. 
Sensational  action  shots  and  stirring  au- 
thentic war  tempos  give  the  theatregoer  an 
idea  of  what  England  went  through. 

BOX-OFFICE  SLANT:  Sell  the  Eagle 
Squadron  of  the  RAF,  the  Americans  who 
didn't  wait  until  we  were  stabbed  in  the 
back.    It's  bound  to  be  top  box-office. 

Cast:  Robert  Stack.  Diana  Barrymore,  John  Loder, 
Eddie  Albert,  Nigel  Bruce,  Leif  Erikson,  Edgar  Bar- 
rier. Jon  Hall,  Evelyn  Ankers.  Isobel  Elsom,  Gladys 
Cooper.  .-Man  Hale,  Jr..  Don  Porter,  Edmund  Glover, 
Stanley  Smith.  Howard  Banks,  Richard  Crane.  Clarence 
.Straight.  Richard  Davies,  Harold  Landon.  Todd  Karns. 
Charles  King.  Jr..  Donald  Stuart.  Frederick  Worlock, 
Stanley  Ridges  and  others.  Credits:  Directed  by  Ar- 
Ihur  Lubin.  Original  Screenplay  by  Norman  Reilly 
Raine.  From  the  Cosmopolitan  Story  by  C.  S.  Forester. 
Director  of  Photography.  Stanley  Cortez.  Special  Pho- 
tographic Effects,  John  Fulton.  Technical  Adviser, 
Firing  Officer  John  M.  Hill.  Produced  by  Walter 
Wanger. 

Plot:  This  is  the  story  of  a  handful  of 
young  Americans  who  joined  the  R.AF  and 
became  known  as  the  Eagle  Squadron. 

Comment:  Speaking  of  action,  here's  one 
of  the  most  exciting  and  thrilling  pictures  of 
the  year.  It's  an  authentic  document  of  war- 
fare, aerial  combat  and  blitzing  and  has  shots 
that  will  have  most  theatregoers  sitting  on 
the  edge  of  their  seats.  The  opening  scenes 
give  pictures  and  narrative  of  many  of  the 
.\merican  boys  who  really  constituted  the 
Eagle  Squadron,  the  American  section  of  the 
RAF.  There  are  scenes  of  a  Commando 
Raid  that  are  so  excellently  filmed  and  di- 
rected that  they  will  make  the  spectator  feel 
he  is  in  on  the  raid.    Very  few  of  the  scenes 


or  any  of  the  air  and  land  fighting  could 
have  ben  "shot''  without  the  complete  co- 
operation and  assistance  of  the  British  Gov- 
ernment and  the  RAF.  Most  of  the  air  shots 
of  fighting  and  bombing,  and  pictures  of  the 
blitzed  parts  of  London,  were  probably  taken 
by  the  RAF  in  actual  combat  and  in  flight. 
The  direction  by  Arthur  Lubin  is  so  realistic 
that  when  bombs  burst  and  bullets  hit  the 
audience  will  react  accordingly.  The  picture 
runs  smoothly  and  has  been  expertly  put 
together,  and  one  can  readily  understand 
why  Walter  Wanger,  the  producer,  has  won 
many  awards  in  the  past.  There  are  no  big 
star  names,  but  there  is  star  material  in 
Robert  Stack,  Diana  Barrymore,  John  Loder, 
Leif  Erickson,  Edgar  Barrier  and  numerous 
others.  Advertise  this  as  an  authentic  story 
of  those  Atnericans  who  became  the  Eagle 
Squadron  of  the  R.AF.  Sell  it  as  being  filled 
with  the  biggest  kind  of  war  thrills  and 
capitalize  on  the  London  Blitz  and  how 
England  was  saved.  Get  the  cooperation  of 
all  Junior  Aviation  Clubs  and  your  Civilian 
Defense  Authorities. 

Catchline:  An  authentic  story  of  how  it 
happened  in  England  and  how  it  might  have 
happened  here. 


Holiday  inn 

Paramount  Musical  101  mins. 

(Block  No.  7) 

AUDIENCE  SLANT  (Family)  Pleasingly 
casual  as  a  Bing  Crosby  radio  show  in  his 
best  manner  and  style;  tuneful  and  dancingly 
delightful — here's  mass  entertainment  of  the 
wholly  carefree  style  that  will  click  generally. 

BOX-OFFICE  SLANT:  Three-way  draw 
of  the  Crosby-Astaire-Berlin  song,  dance  and 
musical-hit-writer  combination  sets  this  off 
as  a  sure-fire  attraction. 

Cast:  Bing  Crosby.  Fred  Astaire,  Virginia  Dale, 
Marjorie  Reynolds,  Walter  Abel,  Louise  Beavers, 
Jfarek  Windheim.  Credits:  Mark  Sandrich,  producer- 
director.  ^  Screenplay  by  Claude  Binyon.  Based  on  an 
original  idea  by  Irving  Berlin.  Music  by  Irving  Ber- 
lin.    Photographed   by   David  Abel. 

Plot:  What  goes  on  in  the  story  is  incon- 
sequential— it's  the  entertainment  offered  by 
Bing  Crosby  and  Fred  Astaire  plus  the  Irving 
Berlin  music  that  makes  this  story.  The  plot 
serves  as  a  vehicle  for  the  introduction  of 
episodes  and  interludes  of  song,  dance  and 
comedy  highlights  that  crop  up  as  Bing  and 
-\staire  sort  of  "Sergeant  Quirt  and  Captain 
Flag"  it  for  the  affections  of  two  girls — Vir- 
ginia Dale  and  Majorie  Reynolds.  Beginning 
as  partners  in  a  vaude  act.  Bing  splits  out 
with  Astaire  and  runs  his  own  shows,  on 
holidays  only,  at  a  Connecticut  retreat.  He 
uncovers  a  scintillating  bit  of  talent  in  Mar- 
jorie Reynolds — and  Astaire,  having  called 
his  romance  with  Virginia  Dale  quits,  then 
sets  out  to  preoccupy  Marjorie  w-ith  the  great- 
er glory  that  will  be  hers  as  a  star  partner 
in  his,  Astaire's,  rising  movie  career.  It's 
all  worked  out  happily  in  the  end,  however. 

Comment:  A  picture  to  entertain  ■ —  and 
that's  all — which  is  what's  needed  these  days 
in  the  style  and  quality  which  this  musical 
dance  number  offers.  All  of  it  is  as  infor- 
mally pleasant  as  Bing  Crosby  himself.  That's 
quite  enough  to  make  a  show  for  the  money 
of  the  average  theatregoer.  Several  of  the 
14  Irving  Berlin  songs  will  linger  and  last 
as  tuneful  experiences  for  the  picturegoers. 
"White  Christmas"  is  a  popular  number — one 
that  will  register  widely.  "Abraham"  is  in 
the  negro  spiritual  style,  but  gustily  rhythmic 
and  sure  to  prove  a  popular  hit.  "Careful, 
That's  My  Heart"  is  another  of  the  many 
(Continued  on  Page  20) 


NEWS  about  EAGLE 


EDITORS  APPLAUD  FILM  PULSE-STIRRING 

Harry  Katz  heard  some  very  important  news-  ^^A  timely,  hard-hitting  dramatic  film  .  .  .  a  pulse- 

paper  editors  applaud  "Eagle  Squadron"  in  the  stirring  picture ,  laden  with  action  and  punch.  There 

screening  room.  is  no  let  up  in  the  motor-roaring,  bombing  and  sky 

fighting  which  dominate  the  scene  at  all  times. 

— Motion  Picture  Daily 


A  TERRIFIC  EXPERIENCE 

An  editorial  writer*  who  came  to  New  York  to  see 
the  picture  wired  her  publisher  that,  *'/  have  just 
lived  and  died  a  thousand  times  through  ^Eagle 
Squadron\  Ifs  the  most  terrific  experience  I  have 
ever  had  at  any  picture,  anywhere  and  any  time. 
It^s  a  competitor  for  all  time  fame ..." 

*Natm  on  request. 


A  RECORD  OF  REAL  MEN 

Mr.  Johannes  Steel,  famed  WMCA  commen- 
tator, said:  "With  its  heartstopping  scenes  and 
a  plot  to  hold  everybody's  attention,  'EAGLE 
SQUADRON'  is  essentially  an  actual  record 
of  real  men  in  a  really  great  picture." 


INSPIRING!  THRILLING! 

"IN  THE  FOREMOST  RANKS  OF  MOTION 
PICTURES  THAT  HAVE  SOMETHING  IM- 
PORTANT TO  SAY  REGARDING  OUR  WORLD 
OF  TODAY  IS  'EAGLE  SQUADRON.'  WALTER 
WANGER  HAS  PRODUCED  A  FILM  OF  TOW- 
ERING INSPIRATIONAL  STRENGTH,  ALMOST 
DOCUMENTARY  IN  QUALITY,  BUT  PRIMA- 
RILY A  THRILLING  ENTERTAINMENT.  THE 
FLYING  SEQUENCES  ARE  AMONG  THE  FIN- 
EST EVER  SEEN. 

FIRST  ON  THE  MARKET  WITH  COMMANDO 
ACTION,  THE  WANGER  PRODUCTION  WILL 
CERTAINLY  TAKE  A  BITE  FROM  SUBSE- 
QUENT MOVIES  THAT  DEAL  WITH  THE 
SAME  SUBJECT.  'EAGLE  SQUADRON'  WILL  BE 
ONE  OF  THE  TOP  MONEY-MAKERS  ON  THE 
UNIVERSAL  RELEASE  SCHEDULE  .  .  .  AND 
DESERVES  TO  BE."  —Hollywood  Reporter 


SMASH  BOX  OFFICE  HIT 

''Walter  Wanger  should  have  another  smash 
box  office  hit  in  this  one,  for  'Eagle  Squadron' 
is  simply  loaded  with  solid,  brilliant  entertain- 
ment. Yes,  'Eagle  Squadron'  is  a  cinch  bet. 
You  can  exploit  it  to  the  skies  and  your  cus- 
tomers will  thank  you  for  enticing  them  in. 
Okay  for  all  audiences."  — Film  Daily 

LONG  DISTANCE  CALL 

Walter  Wanger  said  the  thrill  of  getting  a  long  dis- 
tance call  from  a  very  important  magazine  editor* 
who  saw    Eagle  Squadron^'  will  never  be  forgotten 

by  him .  *Name  on  request. 

MORE  THAN  A  PICTURE! 

JohnW.  Vandercook,  NBC  commentator,  said; 
"Eagle  Squadron"  is  more  than  a  picture ...  it 
is  a  slice  of  life  with  actual  shots  that  make 
the  picture  a  masterpiece. 

A  GREAT  MOTION  PICTURE 

Charlie  Hayman  of  Buffalo,  New  York,  says  Eagle 
Squadron'^  is  a  truly  great  motion  picture. 

PICTURE  OF  THE  MONTH! 

Scholastic  Magazine  chose  "Eagle  Squadron" 
its  Picture  of  the  Month!  "We  give  it  our  most 
enthusiastic  approval,"  says  Jack  Lippert,  man- 
aging editor  .  .  .  "It's  in  the  'must  see'  class! "^ 

"EXCEPTIONAL"! 

A  member*  of  the  Eagle  Squadron  thought  that  the 
flying  scenes  in  the  picture  were  * 'Exceptional.'* 

*Name  on  request. 


QUADRON 


AN  HISTORIC  MESSAGE 

An  important  editor  said  that  in  his  opinion 
the  Quentin  Reynolds  foreword  to  "Eagle 
Squadron"  will  go  down  in  the  annals  of  Amer- 
ican history  as  one  of  its  great  historic  messages. 

{NOTE:  fVe  suggest  that  all  theatre  men  show  this  message  to  their  local 
editorial  writers.) 


VOLUNTEER  SERVICES 

Leaders  of  40  important  organizations  after  seeing 
''Eagle  Squadron'',  volunteered  to  ask  their  mem- 
berships to  assist  in  the  publicizing  of '  'Eagle  Squad- 
ron.'' They  believe  it  to  be  the  most  important  pic- 
ture ever  produced. 


A  "MUST"! 

Mr.  Bob  Emery,  WOR  commentator,  said: 
"Easily  taking  top  place,  this  picture  of  the 
Second  World  War,  'EAGLE  SQUADRON', 
with  its  deftly  interwoven  staged  scenes  and 
actual  shots  of  the  real  Squadron  in  action  in 
England,  is  definitely  a  'must',  as  it  ranks  as 
an  historical  record." 


POWERFUL  DRAMA! 

"UNIVERSAL  GAVE  THE  SCREEN  'ALL 
QUIET  ON  THE  WESTERN  FRONT,'  A  GREAT 
FILM  EPIC  OF  WORLD  WAR  I.  IT  REACHES 
SIMILAR  HEIGHTS  WITH  'EAGLE  SQUAD- 
RON,' WALTER  WANGER'S  POWERFUL 
DRAMA  OF  THAT  DARING  GROUP  OF 
AMERICANS  FIGHTING  THE  PRESENT 
WORLD  WAR  WITH  THE  ROYAL  AIR  FORCE. 
FROM  ITS  FOREWORD,  STATED  WITH  QUIET 
FORCE  BY  QUENTIN  REYNOLDS,  TO  THE 
FINAL  SCENE  RECORDING  THE  NAMES  OF 
NAZI  WAR  CENTERS  VISITED  BY  VENGE- 
ANCE-EXACTING BRITISH  BOMBERS,  'EAGLE 
SQUADRON'  IS  COMPELLING  SCREEN  FARE 
OF  THE  HIGHEST  QUALITY."  — Z)fl/7y  Variety 


Pane.  H 


SHOWMEN'S    TRADE  REVIEW 


June  20,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Vmtiv  Club  Jlotesf 

iOHM  U.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Mart  Magill  Host  at  Family  Jamboree; 
Tent  Sponsors  Huge  Parade  and  Rally 
in  Honor  of  War  Heroes 

Barker  Mort  Magill  and  Mrs.  Magill  were 
hosts  at  the  Family  Jamboree  Night  held  last 
Friday  night.  The  affair  was  well  attended  and 
Mort  made  sure  that  all  those  present  had  lots 
of  fun. 

The  local  tent  was  the  sponsor  of  the  big  war 
heroes  parade  and  rally  which  was  held  on 
June  15th.  After  the  monster  parade  through 
the  downtown  streets  of  Pittsburgh  a  big  show 
was  held  honoring  the  heroes  at  Forbes  Field. 
Chief  Barker  Joe  Hiller  worked  hard  setting 
the  entertainment  and  the  result  was  a  show 
which  presented  over  100  different  acts.  After 
the  rally  most  of  the  barkers  returned  to  the 
club  rooms  for  an  open  house  which  took  the 
place  this  week,  on  account  of  the  rally,  of  the 
usual  King-For-A-Day  Dinner. 

His  fellow  barkers  are  happy  to  hear  that 
National  Chief  Barker  Johnny  Harris  is  on  the 
road  to  recovery  after  having  been  confined  in 
a  California  hospital  with  an  attack  of  the  flu. 

Congratulations  to  Barker  Harold  V.  Cohen 
and  his  wife  who  are  the  proud  parents  of  a  7^/4 
lb.  baby  girl,  who  was  born  last  week  in  the 
Allegheny  Hospital. 

John  Stahl,  Jr.,  is  now  at  Camp  Meade  having 
enlisted  in  the  Infantry  last  week.  Barker  C.  C. 
Kellenberg  celebrated  his  birthday  last  week. 
I.  Elmer  Ecker  says  that  Camp  O'Connell  will 
open  on  tlie  28th. 


Tent  No.  5— Michigan 

Big  Turnout  for  the  Industry  Golf 
Tournament;  Swell  Affair  All  Agree 

The  highlight  of  the  week  was  the  first  big 
industry  golf  tournament  of  1942.  The  event 
was  staged  by  the  Film  Bowling  League,  which 
includes  most  of  the  Barkers.  There  was  a 
nice  turnout  for  this  affair  and  all  present  had  a 
swell  day.  The  affair  ran  smoothly  under  the 
guiding  hand  of  Sam  Seplowin  who  was  in 
charge  of  tlie  general  arrangements. 


Tent  No.  7— Buffalo 

Testimonial  Dinner  Given  in  Honor  of 
Barker  Harry  Berman 

Barker  Harry  Berman  who  has  been  asso- 
ciated with  Republic  Pictures  for  a  number  of 
years  has  been  appointed  local  branch  manager 
for  Producers  Releasing  Corporation  and  will  be 
in  charge  of  the  Buffalo  and  Albany  territories. 
In  his  honor  the  local  tent  gave  a  testimonial 
*  dinner  last  Monday  which  was  well  attended. 
The  affair  was  a  big  success  with  some  great 
entertainment  being  held  after  the  dinner. 


Tent  No.  9— Albany 

Clubrooms  to  Be  Enlarged;  Ladies' 
Auxiliary  Is  Organizing;  Tent  Spon- 
soring War  Bond  Drive 

The  Variety  Club  of  Albany  held  a  Golf 
Tournament  at  the  Colonie  Country  Club,  on 
the  .\lbany-Schenectady  road,  on  Monday,  June 
8;h,  at  which  approximately  75  people  were 
present.  The  tournament  started  about  noon  and 
a  beefsteak  dinner  was  served  at  7  :30,  at  which 
time  the  prizes  were  awarded. 

The  winner  of  the  tournament  was  Sidney 
Dwore.  owner  nf  the  Cameo  and  Lincoln  The- 


D.  V.  hAcLucas — Omaha  Tent  No.  76 

D.  V.  McLucas  took  over  as  Chief  Barker  of  his 
Club  last  February  2nd.    The  D   Stands  for  Donald. 
He  has  been  a  m-.mber  for  eight  years,  and  so  is  one 
of   the    Omaha   Tent's  charter 

S McLucas  is  Branch  Manager 
for  United  Artists.  He  has  been 
in  the  distribution  field  since 
1916,  and  during  that  time  has 
served  with  Universal,  Para- 
mount, Select  Pictures,  and 
tions.  He  joined  United  Ar- 
tists fifteen  years  ago.  The  best 
evidence  of  D.  V's  fondness  for 
drama,  sweet  love  and  laughter 
is  the  fact  that  he's  been  at  the 
McLucas  was  born  in  Des 
Moines;  entered  film  business 
after  graduation  from  the  West  High  School  in  that 
city.  Mrs.  McLucas  (nee  Stephenson),  whom  he 
married  22  years  ago,  now  shares  with  him  the  pride 
of  parenthood  of  B«tty  McLucas — graduated  from 
Omaha  University  and  now  engaged  in  a  business 
career — and  Virginia  McLucas,  a  senior  in  Benson  High 
School,  Omaha. 

Don's  favorite  pastime  is  playing  cards;  his  favo- 
rite spectator  sport,  football.  Like  so  many  who  find 
that  today's  headache  becomes  tomorrow's  most 
amusing  recollection,  McLucas,  when  he  gets  into  a 
confidential  mood,  will  tell  you  that  the  biggest  kick 
he  has  gotten  from  his  job  was  during  the  hectic  days 
when  pictures  switched  over  from  silent  to  sound — 
with  the  attendant  excitement  of  trying  to  make  films 
talk  and  records — many  of  them  played  on  "boot  leg" 
equipment — play  in  synchronism  with  the  action  on 
the  screen. 


atres  in  Schenectady,  who  scored  an  88.  The 
second  winner,  scoring  89,  was  Eugene  Vogel 
of  the  Albany  Metro-Goldwyn-Mayer  sales  staff. 
Gene  also  won  the  longest  hole  drive.  Sam 
Rosen  of  Fabian  Theatres  won  the  approach 
shot  nearest  the  pin  and  Dr.  Sam  Kalison  won 
the  blind  bogie.  The  prize  for  the  highest  score 
went  to  Max  Friedman. 

The  committee  in  charge  was  Neil  Hellman, 
chairman  ;  Charlie  Smakwitz,  Dough  Guy  ;  C.  J. 
Latta,  Lou  Golding  and  Doc  Kalison. 

A  meeting  was  held  at  the  Variety  Club  rooms 
at  which  ways  and  means  were  discussed  for 
larger  quarters.  It  was  decided  to  add  another 
room,  making  thre  rooms  in  all.  The  third  room 
is  to  be  a  playroom  and  bar.  Construction  has 
already  started  and  it  is  hoped  that  this  room 
will  be  ready  the  latter  part  of  August. 

The  final  report  on  the  Navy  Relief  Show  held 
at  the  Palace  Theatre,  Albany,  was  made  by 
Chas.  A.  Smakwitz.  After  deducting  all  ex- 
penses in  conneciton  with  the  Ballet  Russe,  a 
check  for  $1,728.70  was  turned  over  to  the  Navy 
Relief  Society  as  a  Variety  Club  donation. 

It  has  been  decided  to  form  a  separate  ladies' 
auxiliary  which  will  carry  on  various  activities 
in  the  Club  during  the  week-nights.  A  meeting 
i;  to  be  called  very  shortly  and  a  chairman  will 
be  elected  for  this  auxiliary  organization. 

The  local  tent  is  sponsoring  the  War  Bond 
and  Stamp  drive  in  the  theatres  in  this  vicinity. 
Booths  have  been  erected  in  every  theatre  and 
are  being  manned  by  the  women  of  the  War 
Stamp  Committee  who  report  terrific  sales  in 
all  theatres. 


Tent  No.  11— Washington 

Tent  Presents  Mobile  Canteen  To  Help 
Feed    Civilian    and    Armed  Forces 

Before  an  impressive  group  of  high-ranking 
dignitaries  of  the  House  and  Senate,  Variety  on 
Thursday  presented  the  Nation's  Capitol  with  a 


mobile  canteen,  purchased  at  the  cost  of  $2,000 
to  feed  civilians  and  the  armed  forces  during 
emergencies.  The  traveling  diner  will  be  manned 
and  operated  by  the  American  Red  Cross  and 
during  the  present  emergency  will  supply  hot 
coffee  and  sandwiches  to  our  armed  forces  who 
are  on  24-hour  duty  at  the  White  House,  utili- 
ties, bridges,  etc.  The  presentation  was  made  by 
Chief  Barker  Vince  Dougherty  and  Welfare 
Chairman  Rudy  Berger.  Also  presenting  the 
canteens  were  the  B'nai  B'rith,  Eastern  Star, 
Soroptimist  Club  and  the  Red  Cross. 

Last  Monday  MGM's  Rudy  Berger  and  John 
Allen  were  Kings-for-the-night  at  the  year's 
best  party.  Entertainment  was  supplied  by 
Carter  Barron's  Loew's  Capitol. 

Our  sincere  sympathies  are  extended  to  Mr. 
Barron  in  the  loss  of  his  mother  at  Clarkville, 
Ga.  Sympathies  are  extended  also  to  Ed  Fon- 
taine, Paramount  head  here,  in  the  loss  of  his 
brother  John. 

Chief  Barker  Vince  Dougherty  is  working  on 
his  reclassification  questionnaire.  Rudy  Berger 
will  discuss  with  Board  members  possibility  of 
a  registry  for  available  housing  accommodations 
in  the  homes  of  members  for  visiting  tradesmen 
and  those  in  the  service.  The  housing  situation 
is  very  acute  here  and  there  is  already  some 
talk  of  billeting  to  take  care  of  the  need. 

Varieteers  worked  hand-in-hand  with  local 
and  Federal  officials  in  the  visit  here  of  the 
War  Heroes.  Co-ordinators  were  Carter  Bar- 
ron and  John  Payette  with  Hardie  Meakin,  Dan 
Terrell  and  Frank  LaFalce  holding  down  the 
I'on's  share  of  the  work. 


Tent  No.  13— Philadelphia 

Variety  Post  Participates  in  Parade; 
Ladies  Entertain  125  Service  Men 

The  Variety  Club  of  American  Legion  Post 
unfurled  their  colors  for  the  first  time,  taking 
part  in  the  "Welcome  Parade  of  the  Heroes" 
last  Thursday.  The  uniformed  rank  of  the 
Ladies'  Auxiliary  were  in  the  line  of  march. 

Sunday  afternoon,  the  Ladies'  Auxiliary  en- 
tertained 125  service  men  with  a  preview,  vaude- 
ville show,  dancing,  and  refreshments.  The 
preview  was  repeated  Sunday  evening  for  the 
enicyment  of  a  large  crowd  of  Barkers  and  their 
ladies. 

Visitors  this  week  included  Lieutenant  Bob 
Fiske,  of  Pittsburgh  Tent  No.  1  ;  and  Sergeant 
W.  J.  Newton. 


Tent  No.  20— Memphis 

Theatre  Party  To  Be  Held  For  Purpose 
Of  Boosting  War  Bond  Sales 

The  barkers  of  Tent  20  made  plans  during 
their  luncheon  last  Monday  to  sponsor  a  special 
theatre  party  to  be  held  at  the  Malco  Theatre 
within  the  next  few  weeks  for  the  purpose 
of  stimulating  War  Bond  sales.  All  members 
who  attended  the  luncheon  were  unanimously 
in  favor  of  the  idea  and  enthusiasm  reached  such 
a  peak  that  from  the  members  present,  $5,000 
was  subscribed  in  order  to  get  the  event  off 
to  a  flying  start.  A  committee  including  Herb 
Kohn,  Ed  Sapinsley  and  Bailey  Prichard  was 
appointed  to  handle  the  arrangements  and  de- 
tails. 

Barkers  Bob  Conway  and  Bob  Bostick  were 
Kings-for-the-Day  in  charge  of  the  program 
for  the  luncheon  and  they  presented  as  their 
guest  speaker  M.  H.  Brandon,  president  of  Film 
Transit,  Inc.  Brandon  gave  a  most  interesting 
talk  on  the  subject  of  transportation  and  what 
problems  were  confronting  many  of  the  common 
carriers  due  to  the  scarcity  of  tires  and  reduc- 
tion of  speed  limits. 

{Cojitiiiued  on  Page  20) 


June  20,  1942 


SHOWMEN'S 


TRADE  REVIEW 


Page  15 


Three  More  Forums 
Scheduled  by  MGM 

Three  more  MGM  Exhibitor  Forums  have 
been  scheduled  for  June  and  July,  it  was  an- 
nounced this  week  by  H.  M.  Richey. 

The  Nicollet  Hotel,  Minneapolis,  will  be  the 
site  of  the  first  forum  scheduled  for  Wednesday, 
June  24.  Six  hundred  exhibitors  from  that  ter- 
ritory have  been  invited  to  attend.  MGM's 
''Show  Builder"  will  be  on  display.  Newcomer 
to  the  speaker  ranks  will  be  Miss  Loia  Cheaney, 
Interstate  Circuit  aide  to  Besa  Short.  She  will 
deliver  an  address  on  short  subjects.  W.  R. 
Ferguson,  MGM's  exploitation  manager,  will 
talk  on  exploitation,  and  Ed  Salzberg,  Bluefield, 
W.  Va.,  exhibitor,  who  has  been  featured  at 
past  forums,  will  again  speak. 

Following  a  35  mm.  slide  presentation  pre- 
pared by  M.  L.  Simons  in  cooperation  with  the 
Bureau  of  Advertising  of  the  American  News- 
paper Publishers  Association,  Harold  E.  Per- 
kins, National  Advertising  Manager  for  the 
Minneapolis  Star-Journal,  will  conduct  the  ses- 
sion of  newspaper  advertising. 

With  the  exception  of  Mr.  Perkins,  the  same 
headliners  are  expected  to  appear  at  the  Mil- 
waukee forum  which  has  been  set  for  Monday, 
July  13,  at  the  Schroeder  Hotel. 

The  Lake  Wawasee  forum  will  be  conducted 
as  a  one-day  feature  of  the  Independent  Theatre 
Owners  of  Indiana  convention  on  Wednesday, 
July  IS.  Branch  Manager  Foster  Gauker  is 
working  jointly  with  the  exhibitor  organization 
to  make  the  forum  the  highlight  of  the  three- 
day  meet  at  the  Northern  Indiana  resort  hotel. 


Free  Dinner  in  the  Lobby  for 
First  Two  Married  Couples 

Clever  stunt  in  connection  with  "The  Man 
Who  Came  to  Dinner"  was  used  in  the  lobby 
of  the  Hamilton  Theatre,  Chicago,  by  Manager 
Ben  Cohn,  who  set  up  a  table  with  places  for 
four.    This  card  appeared  near  table : 

"The  first  two  married  couples  who  sit  at 
this  table  at  7:30  P.M.  on  Friday  (date)  will 
receive  a  $1  fish  dinner  free  .  .  .  compliments 
of  Scott's  Restaurant  and  the  'The  Man  Who 
Came  to  Dinner.'  " 


Edlfs  His  Own  Amusement  Page 

Out  in  Winfield,  Kansas,  Manager  Morrill  Moore  of  the  Regent  and  Zimm  theatres  is  carrying 
on  a  policy  originated  by  his  predecessor,  Hugh  Siverd. 

Each  week  Moore  writes  and  edits  the  copy  for  the  amusement  page  of  the  "Winfield  Daily 
Courier,"  which  the  paper  publishes  solely  for  its  reader  interest.  The  paper's  compensation:  a 
certain  percentage  of  display  advertising. 

Such  newspaper-theatre  cooperation  in  a  town  of  12,000  is  hard  to  duplicate,  it's  true,  but 
many  managers  who  seek  publicity  and  fail  to  get  it  might  be  rewarded  if  they  displayed  enough 
initiative  to  offer  to  do  the  job  themselves  for  the  newspaper — and  then  do  it! 


Book  Review  Lectures  Pre-sell 
'Valley'  for  Mintz  in  Hammond 

Periodical  book-review  lectures  at  theatres  in 
Hammond,  Ind.,  had  included  Richard  Llewelyn's 
"How  Green  Was  My  Valley,"  so  naturally 
a  large  portion  of  the  public  looked  forward 
to  seeing  the  screen  version  at  the  Parthenon 
Theatre. 

Manager  Harry  Mintz  sent  a  letter  to  all 
women's  clubs  and  high  school  teachers  calling 
attention  to  the  fact  that  a  great  picture  came 
from  a  great  book. 

For  three  days  in  advance  of  the  opening  a 
boy  walked  around  town  inside  of  a  large  compo- 
board  replica  of  the  book. 

Mintz  personally  called  on  all  ministers  and 
priests,  asked  them  to  give  the  picture  a  plug 
from  the  pulpit  stressing  the  entertainment  value 
instead  of  the  fact  that  its  principal  character 
is  a  minister. 


'Jot  'Em  Down  Store'  Contest 
Good  Example  of  Showmanship 

Highlight  of  M.  E.  McClain's  campaign  on 
the  showing  of  "The  Bashful  Bachelor"  at  the 
Fremont  Theatre,  Fremont,  Nebraska,  was  a 
"Jot  'Em  Down"  contest,  which  was  arranged 
with  the  cooperation  of  the  local  paper. 

All  contestants  were  invited  to  select  from 
among  the  ads  of  local  merchants  such  items 
as  they  would  like  to  see  stocked  in  Lum  and 
Abner's  Emporium,  then  explain  their  selections. 
McClain  also  tied  in  with  the  local  furniture 
and  hardware  stores  for  special  window  dis- 
plays featuring  two  men  made  up  as  Lum  and 
Abner  seated  at  an  old-fashioned  stove  and 
with  a  background  of  suitable  merchandise  which 
the  merchant  wished  to  display  and  advertise. 


SERIES  OF  DRAMATIC  PLACARDS  AROUSES  INTEREST 


Serkowich  'Dog'  Story 
Held  Smart  Publicity 

If  you  are  in  the  habit  of  merely  clipping 
publicity  stories  from  your  press  book  and  sub- 
mitting them  to  the  editor  of  the  local  newspaper 
for  his  consideration,  it's  pretty  likely  that  he 
discards  the  material  afer  casually  glancing  at 
it.  Fact  of  the  matter  is  that  he  probably  has 
seen  so  much  of  this  stereotyped  material  float 
in  that  he  knows  what  to  expect ;  hence  only  a 
glance  is  necessary  to  assure  him  of  its  proper 
destination :  the  wastebasket. 

Granted  that  there  may  be  exceptions,  most 
editors  are  sympathetic  toward  material  which 
presents  an  unusual  angle  that  might  tie  in  with 
current  events  or  poses  some  problem,  designed 
to  provoke  discussion.  If  a  particular  attraction 
is  involved,  it  undoubtedly  benefits  from  the 
discussion. 

As  an  e.xample  of  smart  publicity,  we  cite  a 
release  sent  out  recently  by  Publicity  Director 
Ben  Serkowich  of  the  Capitol  Theatre.  New- 
York.  Besides  its  timeliness,  its  linking  of  a 
picture  with  a  current  event,  there  was  also  a 
presentation  of  statistics  w'hich  proved  that 
Serkowich  had  indulged  in  research  to  make 
the  story  accurate  and  informative.  Perhaps 
some  editors  used  it,  perhaps  others,  because  of 
space  requirements,  were  forced  to  reject  it. 
But  one  thing  is  certain :  the  release  was  seen 
and  read.  When  another  Capitol  Theatre  story 
comes  along,  the  editor  will  accord  it  sympathetic 
attention.  That's  the  important  thing.  Here  is 
the  release : 

Because  "she  insults  dogs"  when  she  scornfully 
hisses  "you  dog!"  at  a  Nazi  officer,  dog-owners'  clubs 
are  up  in  arms,  threatening  to  organize  a  national 
protest-boycott  against  Joan  Bennett,  pretty  movie  star, 
in  her  newest  Columbia  comedy  film,  "The  Wife  Takes 
a  Flyer."  The  film  is  to  have  its  Broadway  premiere 
Thursday  at  the  Capitol  Theatre.  Dog  owners  are  asking 
kennel  owners,  dog  food  manufacturers,  veterinarians, 
dog  hospitals,  dog  publications  and  others  in  the  huge 
pet  industry  to  participate  in  the  protest,  "because 
Nazis  are  too  treacherous  and  rotten  to  be  compared 
with  dogs."  They  point  out  heroic  contributions  which 
dogs  have  contributed  to  mankind  through  the  ages. 

According  to  the  American  Society  for  the  Preven- 
tion of  Cruelty  to  Animals,  in  1941  there  were  321.282 
licensed  dogs  in  all  five  boroughs  of  Greater  New  York. 
Manhattan  has  73.719:  Brooklyn  97.942;  Bronx  50,944; 
Richmond  13,988;  and  Queens  89,691.  Unlicensed  dogs 
might  easily  double  the  total.  Over  200,000  persons 
earn  a  livelihood  through  promoting  the  breeding,  sale 
and  services  for  dogs,  with  more  than  a  score  of 
publications  and  hundreds  of  hospitals  existing  for  their 
welfare.  This  proves,  they  say,  that  man  is  dogs' 
friend  also,  which  certainly  is  not  the  case  with  Nazis. 

The  first  protest  was  lodged  by  an  Ohio  Dog  Owners' 
Club,  after  a  test-run  of  the  film,  and  was  quickly 
taken  up  elsewhere.  Boycotters  of  the  comedy  demand 
that  the  offending  line  be  removed,  or  that  Miss  Bennett 
be  made  to  hiss  "You  Snake!"  or  "You  Skunk!"  at 
the  Nazi,  instead  of  calling  him  a  "dog."  Since  the 
film  is  already  completed,  such  a  change  would  entail 
great  expense,  studio  officials  point  out.  They  say  it 
might  also  affront,  with  equal  force.  Herpatologist 
Leagues,  or  associations  of  skunk-fur  breeders  which 
might  exist. 


Designed  and  constructed  for  repeated  use,  a  series  of  dramatic  placards  heightening  the  observer's 
interest  as  he  advances  along  the  line  of  display  is  being  used  in  the  lobbies  of  Warner  Bros. 
Theatres  in  the  Pittsburgh  territory  for  the  exploitation  of  "In  This  Our  Life."  Several  sets  were 
made   for   rotation    among  various    houses.     Duplicate    the    idea    in    your    own    lobby?     Why  not? 


Orpheum's  Giant  Firecracker 

A  giant  firecracker  was  used  as  part  of  the 
selling  campaign  for  "Hellzapoppin"  at  the 
Orpheuin  Theatre,  Kenosha,  Wisconsin. 


( 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


June  20,  1942 


p. 


A  11  A  L       J.           "  X      *  ^    /      J  ^^^^  ^°  print  four  thousand  of  these  as 

Mil  About  y^hnStOS    K^alendar,  against  one  thousand  of  the  old  type,  at  the  same 

f     ^    I  I       I  decreasing  the  cost  by  one-third." 

Clevenger  S  Tabloid  Program^  Besides  being  economical,  the  Movie  Guide 

^  Calendar  is  neat  and  attractive,  doesn't  take  up 

D  ■                *     C»-»«^««/    ^nrt'nnr*  much  space.    The  change  has  been  for  the 

Driemann  $  OpeCiai    y^OrrOOn  hener.    Christos  is  now  putting  out  a  miniature 

About  this  time  every  .summer  we  begin  to  theatre  "newspaper"  which  we're  looking  for- 

feel  the  urge  to  take  a  vacation.    This  summer,  ward  to  receiving.    When  it  comes,  we'll  tell 

however,  what  with  rationings  and  restrictions  you  all  about  it. 

influenced  by  the  war,  it  isn't  likely  that  we'll  Speaking  of  "newspaper"  programs,  we've 

get  very  far.    Yet,  as  we  sit  here  writing  this  just  received  a  sample  of  the  Yancey  Theatre 

edition  of  the  Program  Exchange,  there's  noth-  News,  issued  by  Manager  Iliff  Clevenger  of 

ing  to  prevent  us  from  occasionally  lapsing  into  the  Yancey  Theatre,  Burnsville,  N.  C.  If 

a  mental  dream  of  basking  in  the  sun  at  the  this  is  a  sample  of  what  Clevenger's  been 

seashore,  or  drifting  down  a  river  in  a  canoe,  putting  out  since  his  absence  from  the  Pro- 

or  enjoying  the  sights  of  the  Ozark  country  as  gram   Exchange   (he  hasn't  contributed  in 

we  accompany  Jim  Owen  on  one  of  his  floating  quite  some  time),  we  can  only  say  that  he 

trips     Yes   it's  nice  to  be  able  to  dream,  but  needn't  take  a  back  seat  to  anyone.    His  httle 

now  we  must  get  back  into  the  world  of  reality  tabloid  has  just  the  right  balance  of  text  and 

and  continue  with  the  work  at  hand.  cuts,  and  the  selection  of  type  for  the  streamer 

Some  time  ago  Manager  Chris  Christos  of  the  headline  is  admirable.    We  hope  he  sends  us 

Lincoln  Theatre,  Chicago,  informed  us  he  was  future  copies.     On  this  page  in  the  near 

soon  to  issue  a  new  type  of  calendar  program,  future  we'll  reproduce  one  of  their  front  pages 

would  send  us  a  copy  when  available.    A  few  just  to  give  you  an  idea  of  the  good  work 

days  ago  we  received  a  letter  from  Chris,  along  Clevenger  is  doing,  provided,  of  course,  he 

with  two  samples  of  the  calendar.  sends  us  more  programs. 

The  Lincoln  management's  first  effort  proved  Cold  type  has  been  eliminated  from  the  front 

impractical.    He  had  made  up  a  calendar,  taken  page  of  Will  Briemann's  program  to  make  space 

a  picture  of  it  and  then  made  a  cut  of  the  pic-  for  an  important,  timely  cartoon.     Below  the 

ture.  When  this  halftone  was  printed,  the  half-  headline  "War  Tonic!"  Uncle  Sam  is  depicted 

tone  screen  literally  "screened"  the  subject  mat-  reading    the    recent    contention    of  President 

ter,  made  it  difficult  to  see  what  was  playing  on  Roosevelt  that  public  entertainment  is  necessary 

a  certain  date  without  having  to  strain  one's  to  the  winning  of  the  war.     Next  comes  the 

gygj  line,  "You  get  it  at  the  movies!"  and  this  copy: 

On  the  second  attempt,  Christos  remedied  "Work  hard  for  Victory  today,  relax  tonight 
this  defect.  He  apparently  made  a  line-cut  at  the  movies!"  It's  an  impressive  cover,  and 
drawing  which  eliminated  the  screen  and  while  we  have  no  knowledge  of  the  source  of 
made  perusal  of  the  calendar  a  much  more  the  cut,  it  would  be  a  good  thing  if  other  ex- 
simple  matter.    In  its  new  size,  the  program  hibitors  could  use  it. 

is  five  and  one-half  inches  wide  and  about  Briemann  obtained  a  number  of  Govern- 
nine  and  one-half  inches  in  height.  All  sides  ment-printed  pamphlets  showing  "what  our 
are  straight,  but  the  top  (as  we  can  best  de-  armed  forces  get  when  you  invest  in  U.  S. 
scribe  it)  represents  three  half-circles,  with  War  Savings  Stamps  and  Bonds."  You'd 
the  center  one  providing  space  for  the  hang-  be  surprised  what  these  little  folders  reveal, 
up  perforation.  The  actual  calendar  portion  For  example,  for  the  U.  S.  Army  $6  will  buy 
measures  four  and  one-half  by  five  inches  one  anti-tank  shell;  for  the  Air  Corps  $52 
and  occupies  the  center  portion  of  the  acces-  will  buy  one  bombardier  kit;  for  the  Coast 
sory.  Above  is  the  title,  "Lincoln  Theatre  Guard  ^i30  will  buy  one  breeches  buoy.  To 
Movie  Guide  Calendar,"  as  well  as  copy  and  those  people  who  may  think  their  purchases 
a  number  which,  if  it  is  posted  in  the  lobby,  of  stamps  in  small  denominations  is  too 
entitles  the  holder  to  two  free  passes.  Under  tnfiing  to  be  of  any  value  to  their  Govern- 
the  calendar  proper  is  a  merchant  ad  which  ment,  the  pamphlet  points  out  that  10  cents  in 
helps  defray  the  printing  cost.  Declares  War  Savings  Stamps  will  buy  five  cartridges; 
Christos  in  his  letter:  25  cents  in  War  Savings  Stamps  will  provide 
"The  advantage  of  tliis  type  of  calendar  [over  a  soldier's  mess  kit;  $1.50  in  War  Savings 
the  large  size  which  he  used  to  put  out]  is  that  Stamps  pays  for  a  first  aid  kit;  $2  in  War 
  Savings  Stamps  is  what  one  blanket  costs; 

y/t  .  .  1  •       1  •          r>  I       I  $8  in  War  Savings  Stamps  will  buy  two  steel 

our  Application  nlank-  helmets. 

J  fl/f   •!  \7       r  Certainly  your  local  bank  or  post  office  should 

Clip  ana  Mail  j\OW!  be  able  to  furnish  you  with  these  pamphlets  to 

  distribute  to  your  patrons.   Their  material  should 

STR  Program  Exchange  also  provide  you  with  the  means  for  creating 

SHOWMEN'S  TRADE  REVIEW  an  effective  front  or  lobby  display  to  use  in 

1501  Broadway  conjunction  with  the  current  Theatre  War  Sav- 

New  York,  N.  Y.  ings  Stamp  and  Bond  drive. 

,    ,           I     1  •     •  We'd  like  to  hand  an  orchid  to  Manager  Leon 

^^^'•^^'l'^'^  :-l  hereby  apply  for  membership  m  gcott  of  the  Margie  Grand  Theatre,  Harlan, 

the  STR  Program  Exchange.    I  understand  that  entry  ^j^^.  ^^^jj  ^.^^^^^^^  he's  been  putting 

of  my  name  on  this  coupon  signifies  a  wilhngness  recently.    A  small  card  with  a  hairpin  at- 

to  exchange  theatre  programs  with  other  theatres,  ^^^^^^  ^^^^-^^  t,^;^  ^^py  .    .j^y  Favorite  Blonde' 

but  involves  no  other  obligation.    Only  managers,  j^^^  ^er  hair  down  at  the  Margie  Grand 

assistants,  or  men  in  charge  of  programs  eligible.  Sunday  .  .  .  She's  Madeleine  Carroll,  and 

I'm  paddlin'  Madeleine  home. — Bob  Hope."  To 

Name    call  attention  to  a  special  issue  of  The  March 

of  Time,  Scott  sent  out  cards  to  his  mailing 

_,  list.    Backs  of  restaurant  checks  were  stamped 

  with  selling  copy  for  "Gone  With  the  Wind." 

A  tiny  newspaper — The  Bugville  Buzz — was  dis- 
position   tributed  to  sell  "Mr.  Bugs  Goes  to  Town."  And 

Scott  got  in  an  extra  plug  with  that  little  nov- 
elty,  for  on  the  back  he  used  this  copy  :  "For 
Rent  .  .  .  'Tortilla  Flat'  .  .  .  Where  life  is  just 
one  sweet  song !  .  .  .  Call  Margie  Grand  for 

State    further  details" 


Do  Your  Bit — Use  These  Fillers 

Note:  The  following  material,  from  the  Office 
for  Emergency  Management,  is  intended  for 
uses  as  fillers  or  justifiers.  You'll  probably  find 
it  easy  to  spot  these  items  in  your  program  at 
frequent  intervals: 

An  average  chair  contains  enough  hardwood  to  make 
the  stock  of  a  Garand  rifle. 


The  lumber  in  two  average  desks  would  provide 
enough  material  to  build  a  trailer  for  a  war  worker. 


For  every  ten  30-foot  cruisers  that  aren't  being  built 
this  year  our  Navy  can  have  another  mosquito  boat. 


The  wood  in  one  average  civilian  house  would  make 
two  defense  houses  for  war  workers  and  their  families. 


How  the  beauty  parlor  goes  to  war:  The  iron  that 
used  to  go  into  a  single  hair  dryer  is  enough  for  six 
hand  grenades. 


A  single  minesweeper  contains  enough  lumber  to 
build  20  average  civilian  homes  and  an  average  chair 
represents  the  wood  needed  for  an  army  bunk. 


There  are  80  shots  at  the  enemy  in  a  set  of  brass 
curtain  fixtures,  the  metal  they  contain  would  produce 
that  many  cartridges  for  a  soldier's  rifle. 


American  troops  are  being  equipped  because  of  that 
radio-phonograph  Mr.  and  Mrs.  America  didn't  buy 
this  year.  The  steel  in  an  average  radio-phonograph 
would  make  close  to  a  dozen  bayonets. 


The  largest  single  plant  in  the  War  Production  Drive 
is  the  Newport  News  Shipbuilding  and  Drydock  Co- 
employing  27,000  men;  the  smallest  is  the  Armstrong 
Manufacturing  Co.  plant  at  Portland,  Ore.,  which 
employs  19. 


If  you  find  electric  fans  are  scarce  this  summer, 
consider  that  the  copper  from  a  dozen  such  fans  is 
enough  to  provide  all  the  copper  needed  in  fabricating 
a  20  mm  aircraft  cannon  to  make  it  hot  for  the  Japs 
and  Nazis. 


The  steel  that  goes  into  a  single  sewing  machine 
will  make  a  high  explosive  shell  for  a  75  mm  field 
howitzer  and  the  steel  in  two  large  outboard  motors 
would  make  a  sub  machine  gun  with  which  our 
soldiers   could   shoot   down  Japs. 


One  electric  dry  shaver  will  keep  one  man  well- 
groomed,  but  the  copper  in  a  hundred  electric  dry 
shavers  would  make  a  smoke  tank  for  an  airplane — a 
smoketank  which,  by  throwing  a  screen  around  a  fight- 
ing ship,  might  save  many  American  lives. 


Newspaper  Institutional  Ad 
Promoted  on  'Reap  Wild  Wind' 

A  three-column,  twelve-inch  ad  was  promoted 
in  the  Macon  Telegraph  and  Macon  News  by 
the  Grand  Theatre,  Macon,  Ga.,  in  advance  of 
the  showing  of  "Reap  the  Wild  Wind." 

Tie-in  copy  for  the  ad,  which  featured  a  cut 
of  Cecil  B.  DeMille,  was  as  follows : 

"Tops  with  Mr.  and  Mrs.  Public — Cecil  B. 
DeMille!  The  Macon  News!  The  Macon 
Telegraph!  Enjoy  Full  24-Hour  Coverage 
of  the  World  Today  .  .  .  With  The  Macon 
News  and  The  Macon  Telegraph!  Just  as 
Mr.  DeMille  uses  everything  at  his  command 
to  make  motion  pictures — so  do  Telegraph 
and  News  Editors  take  advantage  of  the 
many  facilities  available  to  produce  great 
newspapers  for  you.  When  your  Macon  News 
or  Macon  Telegraph  reaches  your  doorstep, 
it  is  as  complete,  interesting  and  educational 
as  the  brains  and  money  of  man  can  make 
it.  When  you  desire  to  see  a  great  picture 
.  .  .  see  one  made  by  DeMille  .  .  .  when  you 
want  news,  features,  comics,  etc.,  and  plenty 
of  them  .  .  .  turn  the  pages  of  The  Macon 
News  and  The  Macon  Telegraph." 

Other  phases  of  the  campaign,  according  to 
Paramount's  Jim  Murman,  who  assisted  City 
Manager  Art  Barry  in  preparation  of  promo- 
tional activities,  included  15  radio  announce- 
ments, one  IS-minute  transcription  gratis,  vari- 
ous window  tieups,  10  24-sheets  posted  in  prom- 
inent locations  .and  plugs  in  Macon  Movie  Mir- 
ror, theatre  weekly  with  8,000  circulation. 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


June  20,  1942 


Capitalizes  on  Youth^s  Lengthy  Theatre  Stay 

One  day  recently  in  Chatham,  Ontario,  the  parents  of  little  seven-year-old  Donald  Craig  reported 
him  missing  to  the  city  police.  The  youngster  had  gone  to  the  Centre  Theatre  at  2  p.m.,  and  when  he 
failed  to  return  later  in  the  afternoon,  his  parents  sent  out  the  "missing"  alarm. 

That  night  at  10:50  Donald  was  found,  still  enjoying  the  show  at  the  Centre.  Newspapers  carried 
an  account  of  the  incident. 

Not  one  to  let  any  smart  showmanship  idea  get  by  if  he  can  prevent  it.  Manager  Harland  Rankin 
reproduced  one  of  the  items  in  a  special  ad  under  the  heading,  "Why  Did  Donald  Stay  So  Long?," 
followed  up  with  this  copy: 

"Donald  stayed  because  he  couldn't  resist  the  luxurious  surroundings,  the  comfort  of  our  Dunlop- 
pillow  seats,  and  outstanding  performance  at  the  Centre  Theatre.  Folks,  avail  yourselves  now  of 
Chatham's  newest  theatre  conveniences  and  at  the  same  time  enjoy  the  best  in  entertainment." 


May  Ties-ln  Civic  and  Educational  Groups 
For  Music  Week  Celebration  in  Maysville 


A  generous  opportunity  for  smart  showmen 
to  heighten  their  good-will  standings  in  their 
communities  and  to  win  new  patrons  has  come 
and  gone.  National  Music  Week,  which  was 
celebrated  from  May  2  to  8,  comprised  that 
opportunity.  Judging  from  reports  from  the 
field,  not  too  many  theatremen  took  advantage 
of  it.  Best  example  of  one  who  did :  Manager 
Edward  May,  Schine's  Russell  and  Washington 
theatres,  Maysville,  Ky. 

Every  day  during  the  week,  May  promoted 
various  stage  attractions  absolutely  free.  The 
line-up :  Saturday  and  Sunday — Second  Grade 
Class,  Sixth  Ward  School.  Monday — Mays- 
ville High  School  Glee  Clubs.  Tuesday — Mason 
County  State  Contest  vocalists.  Wednesday — 
Maysville  High  School  Band.  Thursday — Ken- 
tuckv  Kavaliers.  Friday — Civic  Band  of  Mays- 
ville" 

*  Although  this  activity  is  typical  of  May's 
civic  enterprise,  the  Maysville  showman  went 
even  further,  arranged  an  outdoor  concert  held 
about  half  a  block  from  the  theatre  on  Sunday 
afternoon. 

The  program  attracted  hundreds  of  townsfolk 
to  the  vicinity  of  the  Russell,  despite  a  strong 
city-wide  religious  meeting  being  held  in  one 
of  the  large  warehouses. 

All  civic  and  school  musical  organizations 
took  part.  Through  the  cooperation  of  Reverend 
A.  D.  Odom,  pastor  of  the  First  Baptist  church, 
amplifier  and  broadcasting  equipment,  property 
of  the  Baptist  church,  was  set  up  to  carry  the 
outdoor  program  several  miles  in  all  directions. 
The  minister  also  delivered  a  short  address. 

In  another  brief  talk,  Manager  May  stressed 
the  fact  that  Maysville  has  become  a  music- 
conscious  town,  and  pointed  to  the  "heightened 
enjoyment  that  has  come  from  a  wider  apprecia- 
tion of  g®od  music." 

Earlier  that  same  Sunday  afternoon,  the 
Maysville  High  School  Band  marched  to  the 
theatre,  plugging  National  Music  Week  and 
the  current  attractions,  "The  Lady  Has  Plans" 
and  "Born  to  Sing." 

Sunday  business  was  better  than  average. 
May  reports,  adding  that  the  stage  attractions 
held  during  the  week  also  increased  grosses. 

To  apprise  the  public  of  the  special  Music 
Week  activities,  the  Maysville  theatreman  pro- 
moted 75  inches  of  free  newspaper  publicity, 
utilized  extra  space  in  regular  newspaper  ads, 
arranged  special  front  and  lobby  displays  de- 
tailing the  week's  events,  sent  out  penny  postals 
to  box  holders  on  rural  routes,  distributed  2,000 
weekly  program  cards  house  to  house — all  this 
in  addition  to  his  regular  exploitation. 


Something  Novel  in  Institutionals 

Through  an  idea  that  has  been  in  force  for 
some  time  now,  the  Grand  Theatre,  Hallock, 
Minn.,  should  be  known  far  and  wide.  Enter- 
prising Manager  Ray  B.  Walter  has  had  post- 
card views  of  the  theatre,  the  lounges,  audi- 
torium, etc.,  made  up.  Patrons  can  use  the 
backs  of  the  cards  to  write  "a  line  or  two"  to 
friends  and  relatives.  There  is  space  for  "cor- 
respondence" and  "address,"  as  well  as  the 
direction  to  "place  stamp  here." 


Section  of  the  Maysville  High  School  Band  which 
paraded  to  the  Russell  Theatre  to  herald  opening 
of  National  Music  Week  in  Maysville,  Ky.  Other 
activities   in   accompanying   story   at   the  left. 


Big  Sendoff  for  'Wings' 
In  Warner-Army  Tieup 

Under  a  tieup  assuring  the  cooperation  of  the 
U.  S.  Army,  one  of  the  most  far-reaching  cam- 
paigns yet  mapped  out  for  a  feature  with  a  war 
industry  background  will  launch  the  premiere 
of  "Wings  for  the  Eagle." 

In  addition  to  the  staging  of  simultaneous 
premieres  in  about  30  leading  aviation  centers, 
including  Detroit,  Buffalo,  Baltimore,  Fort 
Worth,  San  Diego,  Dayton,  Seattle,  Wichita 
and  others,  the  campaign  devised  by  Mort 
Blumenstock's  Eastern  advertising  and  publicity 
organization  is  aimed  for  the  most  inclusive 
direct  contact  with  arms,  munitions  and  other 
mass-worker  communities  throughout  the  coun- 
try, with  both  war  industry  and  Washington 
authorities  cooperating. 

Because  of  the  picture's  timeliness  as  enter- 
tainment and  its  pertinence  to  the  war  efifort, 
national  release  of  "Wings  for  the  Eagle"  has 
been  advanced  to  July  18.  The  picture's  world 
premiere  date  will  be  announced  shortly  by  Ben 
Kalmenson,  Warner  Bros,  general  sales  man- 
ager. 


Extra!  Here's  a  Manager  Who 
Exploits  His  Second  Feature 

Generally,  the  best  feature  on  the  program  is 
given  the  strongest  promotional  buildup.  An 
exception  to  that  rule  occurred  recently  in 
Aberdeen,  Wash.,  when  Russell  Brown,  city 
manager  of  the  D  &  R  Theatre,  set  out  to  sell 
the  second  feature  on  the  program,  "Blondie's 
Blessed  Event." 

In  advance  and  during  the  showing,  a  bassinet 
and  cutout  storks  formed  an  eye-catchin?  lobby 
display.  As  an  advance  street  ballyhoo.  Brown 
persuaded  a  boy  to  go  blackface,  push  a  baby 
buggy  around  the  business  district.  On  his 
back  he  carried  this  sign :  "I  am  looking  for 
Dagwood  and  'Blondie's  Blessed  Event'  at  the 
D  &  R  Theatre." 


Collins'  Contests  Win 
Goodwill  of  Students 

One  exhibitor  who  firmly  believes  that  the 
youngsters  of  today  are  the  adult  patrons  of 
tomorrow,  provided  you  create  the  patronage 
habit  in  them  now,  is  Manager  Bob  Collins  of 
the  State  Theatre,  Modesto,  California. 

Recently,  Collins  has  been  fortunate  in  playing 
a  line-up  of  pictures  which  make  possible  tieups 
between  the  theatre  and  the  schools. 

For  instance,  in  conjunction  with  "Captains 
of  the  Clouds,"  he  held  a  model  airplane  contest, 
displayed  the  winning  models  in  the  lobby. 
On  one  of  the  "Andy  Hardy"  pictures  he  had 
all  the  jaloppies  in  town  competing  with  Mickey 
Rooney's  cut-down  of  questionable  vintage 
(STR,  May  23,  p.  20). 

Latest  tieup  was  made  with  Modesto  High 
School  students  whereby  the  lads  and  lassies 
competed  in  a  "Jungle  Book"  poster  contest. 
The  drawings,  depicting  various  scenes  from 
the  picture,  were  displayed  in  the  entrance  hall 
of  the  State. 

These  activities  attracted  newspaper  publicity, 
improved  business.  Best  of  all,  the  interest  of 
Modesto  students  in  the  State  is  kept  alive,  and 
their  presence  there  means  the  boys  and  girls 
are  keeping  out  of  mischief. 


Patrons  Pick  Own  Ten  Best 
During  'Miniver'  Engagement 

A  poll  of  New  York  theatre-goers  to  deter- 
mine which  motion  pictures  they  consider  the 
ten  best  of  all  time  is  now  in  progress  at  Radio 
City  Music  Hall. 

Patrons  may  vote  for  any  motion  picture 
ever  made  and  are  invited  to  cast  ballots  for 
their  ten  favorite  films  in  a  sipecial  booth  in- 
stalled in  the  lounge  of  the  theatre.  The  poll 
of  theatre-goers  follows  a  similar  poll  of  na- 
tionally known  persons  whose  lists  have  recently 
been  announced. 

The  ten  pictures  with  the  most  votes  at  the 
end  of  the  third  day  were  as  follows :  "Mrs. 
Miniver,"  "Rebecca,"  "Gone  With  the  Wind," 
"How  Green  Was  My  Valley,"  "Goodbye,  Mr. 
Chips,"  "Mr.  Deeds  Goes  to  Town,"  "The  In- 
former," "Wuthering  Heights,"  "All  Quiet  on 
the  Western  Front,"  "It  Happened  One  Night" 
and  "Blossoms  in  the  Dust." 

The  poll  will  continue  during  the  current 
Music  Hall  engagement  of  "Mrs.  Miniver." 


Bathing  Beauty  Contests  Set  by 
RKO,  Loew's  New  York  Theatres 

Three  thousand  dollars  in  cash  and  many 
other  prizes  will  be  awarded  in  RKO's  annual 
Bathing  Beauty  Contest  which  gets  under  way 
June  26.  Eliminations  will  be  held  in  theatres 
throughout  Greater  New  York  and  Westchester. 
Entries  are  restricted  to  young  ladies  over  16 
years  of  age.  The  finals  will  provide  a  Miss 
RKO  of  each  borough  and  of  Westchester 
County.  Even  Harlem  will  have  its  own  Con- 
test, with  participants  appearing  on  the  stages 
of  the  Regent,  Alhambra  and  Roosevelt  theatres. 

Bathing  beauty  contests  have  also  been  set  up 
for  a  dozen  Loew  theatres  in  New  York  and 
suburbs.  Already  lined  up  :  Loew's  Mt.  Vernon, 
New  Rochelle,  Yonkers,  Newark,  Jersey  City, 
Metropolitan,  Valencia,  Warwick,  Willard,  Pit- 
kin, Bedford  and  Premier.  Others  are  likelv 
to  be  added  later. 


Good  for  ANY  Attraction 

One  of  the  Fox  Intermountain  theatres 
plugged  its  coming  attraction  and  cooperated 
with  the  Government  at  the  same  time  by  plac- 
ing llxl4-inch  cards  around  town  with  this 
copy:  "DON'T  TALK  about  Military  Informa- 
tion !  But  you  can  tell  everyone  about  'The 
Bulgle  Sounds,'  etc."  Swell  idea,  and  it  can 
easily  be  adapted  to  any  picture. 


TO  AMERICA'S 
MEN-IN-THE-RANKS 

. .  Edward  Small  dedicates 
the  Exciting  Premiere  of 


at  the  Rivoli  Theatre,  Friday  Evening,  June  19th! 


and^tam 


jtrictly  "private"  affair  . .  ^f/f 
iich       thbu^nd  girls  wh 
lav^sold  the^ost  war  B( 
ratampi|ffor  Tjip  Ame 

^olimfary  S^vice, 
ill  ^3.^  briiig  her  favori 
>uck  privat^  gob  oi^Klarine ! 
occasion  at  j^^hich#Jew 


7 

t^a  oc(^sion  at  w 
k  wijff  cheer  the 


Lsed 
lost 


imous 


Jnele  5om  Is  Calling  All  cxnBitors  — 


mXNj^ICTU 


Edward  Smal 


^5^^.        vv\  presents  _ 


featuring 

CHARLES  WINNINGER  •  charlie  RUGGLES 

JAMES  CRAIG  •  NANCY  KELLY 
with  ILKA  GRUNING  •  OTTO  KRUGER 

From  the  Comedy  Drama  Stage  Success 
6y  Samuel  Shipman  and  Aaron  Hoffman 

Adaptation  for  the  Screen  6y  Adelaide  Heilbron 
Directed  by  ALLAN  DWAN 

RELEASED  THRU  UNITED  ARTISTS 


Page  20 


SHOWMEN'S   TRADE  REVIEW 


June  20.  1942 


Holiday  Inn 

(Continued  from  Page  11) 

tune  treats  of  this  lavish  caravan  of  Irving- 
Berlin  genius  for  making  good  music.  Fred 
Astaire's  dancing  never  appeared  to  better 
purpose  as  sheer  entertainment  than  in  the 
eight  dance  routines  he  displays  in  this  pic- 
ture. Sure  to  score  as  the  most  attractive 
of  the  Astaire  contributions  is  his  solo  num- 
ber to  the  accompaniment  of  fire-crackers 
and  torpedoes  —  whose  crackling,  staccato 
sound  effects  set  off  the  rhythm  of  his  danc- 
ing and  the  melody  of  the  Berlin  tune  with 
the  liveliest  effects  ever.  Crosby  sings,  talks 
and  gestures  his  way  into  the  affections  of 
his  audience  with  such  casual  and  effortless 
authority  that,  good  as  is  his  support  from 
the  music  and  the  silken  production  Para- 
mount has  given  the  piece  and  the  able  direc- 
tion of  Mark  Sandrich,  the  piece  must  go 
down  as  a  personal  hit  for  Crosby.  Marjorie 
Reynolds  is  pretty,  gracefully  competent  in 
dancing  and  vocally  appealing.  Virginia  Dale 
as  the  feminine  heavy  contributes  generously 
to  the  success  of  the  show.  Sell  it  entirely 
as  ''escapist"  entertainment — with  the  all- 
time  tops  in  song,  dance  and  music  (Crosby, 
Astaire,  Berlin)  as  contributors  to  a  show 
designed  for  an  evening's  gaiety. 


Friendly  Enemies 

United  Artists      Comedy-Drama      92  mins. 

(National  Release,  June  26) 

AUDIENCE  SLANT:  (Adult)  Excellent 
portrayals,  direction  and  dialogue  good  for 
many  laughs  overcome  shortcomings  of  out- 
dated story  concerning  World  War  I. 

BOX-OFFICE  SLANT:  All  factors  con- 
sidered, it  seems  likely  to  do  about  average 
business  in  most  situations. 

Cast :  Charles  Winninger,  Charlie  Ruggles,  Nancy 
Kelly,  James  Craig,  Otto  Kruger,  Ilka  Gruning. 
Credits:  Produced  by  Edward  Small.  Directed  by 
Allan  Dwan.  Screen  adaptation  by  Adelaide  Heilbron. 
From  the  stage  play  by  Samuel  Shipman  and  Aaron 
Hoffman. 

Plot:  Winninger  and  Ruggles  are  close 
friends  (having  both  come  to  the  U.  S.  from 
Germany)  until  the  outbreak  of  war,  when 
Winninger  feels  a  loyalty  to  his  fatherland 
which  leads  him  to  sympathize  with  Germany 
in  the  war  and  induces  him  to  become  the 
dupe  for  an  alien  appeal  for  the  "cause,"  to 
which  lie  contributes.  Ruggles  on  the  other 
hand  is  100  per  cent  American,  and  so  there 
is  a  parting  of  the  ways  for  the  two  until  the 
heartache  and  difficulties  suffered  by  Win- 
ninger because  of  his  misplaced  loyalty 
awaken  him  to  the  treachery  that  has  been 
perpetrated  by  the  government  of  his  native 
country — which  turns  him  into  a  real  Ameri- 
can and  brings  reconciliation  with  his  old 
friend  and  happiness  again. 

Comment:  This  adaptation  of  a  stage  suc- 
cess concerning  two  naturalized  Germans  has 
some  elements  that  make  it  open  to  question 
whether  the  necessary  sympathetic  appeal 
of  the  character  played  so  excellently  by 
Charles  Winninger  will  be  forthcoming  from 
the  average  patron  in  view  of  prevailing 
attitudes.  On  the  other  hand,  consistently 
fine  portrayals  and  Allan  Dwan's  capable 
direction  tend  to  overcome  the  shortcomings 
of  an  outdated  story.  Many  laughs  are  guar- 
anteed by  the  clever  dialogue,  and  the  film 
follows  closely  the  play  from  which  it  was 
adapted.  Audience  response  is  likely  to  vary. 
Thus,  weighing  this  factor,  alonp  with  others, 
the  picture  seems  destined  for  about  average 
l)usiness  in  most  situations.  Obtaining  co- 
operation of  the  American  Legion,  displaying 


World  War  I  newspaper  headlines,  are  two 
principal  activities  that  should  head  your  sell- 
ing campaign. 

Catchline:  Sentiments  that  grip  the  entire 
world  today. 


Jackass  Mall 

MGM  Comedy  Drama  81  mins. 

AUDIENCE  SLANT:  (Family)  Not  at 
all  up  to  expectations  of  Beery  fans. 

BOX-OFFICE  SLANT:  Loyal  followers 
will  turn  out  but  the  picture  won't  satisfy. 

Cast:  Wallace  Beery,  Marjorie  Main,  J.  Carroll 
Naish,  Darryl  Hickman,  William  Haade,  Dick  Curtis, 
Hobart  Cavanaugh,  Joe  Yule.  Credits:  Produced  by 
John  W.  Considine,  Jr.  Directed  by  Norman  Z.  Mc- 
Leod.  Screenplay  by  Lawrence  Hazard,  based  on  a 
story  by  C.  Gardner  Sullivan.  Photography  by  Clyde 
De  Vinna. 

Plot:  The  shooting  of  a  mail  driver  is  sur- 
rounded by  circumstances  that  put  a  highway- 
man in  the  position  of  a  hero.  His  deed  at- 
tracts the  favor  of  a  parody  of  Calamity 
Jane  who  owns  the  mail  line  and  rules  a 
Western  town  about  to  become  the  terminus 
of  a  railroad.  Fortune  keeps  throwing  her 
life  in  with  the  badman,  now  the  new  mail 
driver,  and  she  begins  instituting  reforms  in 
her  saloon  and  her  habits  in  order  to  impress 
him.  A  series  of  circumstances  show  his  real 
colors  and  the  impending  wedding  is  off 
when  another  hold-up  gone  wrong  makes  a 
hero  of  the  badman  with  the  resultant  re- 
newal of  their  troth. 

Comment:  The  plot  as  set  down  above 
seems  to  possess  possibilities  of  entertain- 
ment but  the  picture  never  quite  measures 
to  that  status.  Things  like  this  happen  in  all 
business — like  the  one  bad  apple,  etc. — but 
when  it  happens  to  a  film  that  carries  Wal- 
lace Beery  as  star  it  approaches  the  catas- 
trophic for  the  theatre.  Beery  is  certain  to 
draw  a  crowd  in  practically  any  theatre  and 
the  material  and  situations  given  him  here 
are  so  ridiculous  that  dissatisfaction  among 
the  paying  customers  is  certain  to  result. 
Darryl  Hickman,  as  the  trusting  youngster, 
does  a  nice  job  and  the  assembly  that  pro- 
vides atmospheric  background  is  convincing, 
and  the  technical  departments  leave  nothing 
to  complain  about.  But  that  ends  anything 
nice  that  can  be  said  about  the  film.  It's  just 
so  much  celluloid  that  just  doesn't  register  as 
entertainment. 

Catchline:  Wallace  Beery  as  a  badman  who 
has  to  be  good. 


l^arietp  Club  Mott^ 

(Continued  from  Page  14) 


Tent  No.  21— Atlanta 

Tent  Purchases  Ten  $1,000  War 
Bonds;  Public  Address  System  Pre- 
. anted  to  Army  Hospital 

The  Board  of  Directors  met  during  the  week 
and  the  following  were  present :  Chief  Barker 
Harry  G.  Ballance,  Barkers  E.  E.  Whitaker,  R. 
H.  Ford,  Willis  Davis,  Sid  Reams,  Wm.  K. 
Jenkins,  J.  H.  Harrison,  Ernest  Rogers  and 
Paul  S.  Wilson, 

Barker  Earle  M.  Holden,  manager  of  the 
Capitol  Theatre  and  Tent  2Vs  Publicity  Chair- 
man, was  elected  president  of  the  Atlanta  Lions 
Club,  an  organization  numbering  145  represen- 
tative business  men. 

The  club  rooms  are  getting  a  face  lifting  job. 
All  furniture  is  being  re-upholstered  and  the 
ceiling  and  walls  will  be  repainted. 

Ten  $1,000  type  "E"  war  bonds  will  be  bought 
with  money  from  the  Special  Fund  to  be  set 
aside  as  a  reserve  for  the  club  for  contingencies. 

The  county  is  assisting  in  the  grading  and 
leveling  of  the  club's  Recreation  Center  for 
Boys  and  Girls.  A  real  estate  investment  of 
$18,100  has  already  been  made,  e.xclusive  of 


improvements  which  will  c6§t  in  the  neighbor- 
hood of  $35,000  to  start. 

A  public  address  system  has  been  presented 
to  the  Lawson  General  U.  S.  Army  hospital  for 
use  in  the  auditorium.  The  club's  Movies-For- 
Shut-Ins  truck  is  also  visiting  the  hospital  quite 
frequently  and  showing  movies  in  the  wards  to 
patients  unable  to  be  removed  to  the  auditorium. 

Some  of  Tent  21  members  will  appear  on  the 
air  next  week  when  they  compete  in  a  quiz  con- 
test with  theatre  managers  in  Birmingham. 


Tent  No.  22-Okla.  City 

Scope  of  Variety  Health  Center 
Widened  to  Include  Many  New  Clinics; 
Blood  Bank  to  Be  Started 

The  second  step  in  Variety's  effort  to  give  all 
needed  health  services  to  Oklahoma  County 
underprivileged  was  realized  last  week  when  the 
Oklahoma  County  Tuberculosis  and  Health  As- 
sociation was  reorganized  and  its  scope  widened. 
Originally  the  use  of  the  Variety  Club  Health 
Center  was  given  to  the  various  icharitable 
health  agencies  with  the  idea  of  bringing  them 
all  under  one  roof  and  thus  increase  their 
efficiency.  Now  progress  has  been  made  to 
bring  them  all  into  one  organization,  namely 
the  Oklahoma  County  Health  Association.  The 
entire  project  will  be  operated  by  the  doctors 
in  charge,  with  the  lay  members  representing 
the  general  public  and  the  Variety  Club  members 
sitting  in  the  background  on  the  Planning  and 
Policies  Committee. 

Under ,  the  new  setup  it  is  proposed  to  start 
several  new  clinics  in  addition  to  the  ones  which 
are  now  running  so  smoothly.  The  work  of  the 
Association  will  be  divided  into  these  depart- 
ments :  Chest,  motherhood  health,  childhood 
health,  oral  hygiene,  social  hygiene,  health  edu- 
cation, eye,  ear,  nose  and  throat,  cancer,  heart 
and  mental  hygiene.  Other  departments  are 
expected  to  be  added,  for  example  a  blood  bank. 

Most  of  the  credit  for  the  intelligent  planning 
and  carrying  out  of  this  work  goes  to  Barker 
Henry  S.  Griffing,  Chairman  of  the  Heart  Com- 
mittee. 


Tent  No.  25— So.  Calif. 

Harmon  Speaks  at  King-for-a-Night 
Dinner;  Dave  Bershon  Reports  War 
Bond  Sale  Near  Two  Million  Mark 

The  King-For-A-Night  Dinner  was  held  last 
Monday  at  the  Ambassador  Hotel.  The  kings- 
for-the-night  were  Ned  Calvi,  Fred  Greenberg 
and  Spencer  Leve  who  provided  a  splendid 
evening.  The  special  guests  were  J.  M.  Boyd 
and  Dr.  Alex.  Kalionzes  who  are  leaving  for  the 
armed  forces.  The  guest  speaker  of  the  evening 
was  Francis  S.  Harmon,  Executive  Vice-Chair- 
man  of  the  War  Activities  Committee  of  the 
Motion  Picture  Industry,  whose  topic  was  "The 
Movies  Go  To  War." 

The  clubrooms  will  now  be  open  on  week- 
days from  2  P.M.  to  2  A.M.  and  on  Saturdays 
from  12  Noon  to  2  A.M.  The  bar  prices  have 
been  adjusted  to  inviting  levels. 

The  War  Bonds  and  stamps  drive,  under  way 
with  Dave  Bershon  as  Chairman  of  the  Treasury 
Committee  handling  the  orders,  has  set  up  a 
War  Bond  Office  at  1918  S.  Vermont  Avenue. 
A  report  from  the  committee  as  of  June  6  shows 
that  a  grand  total  of  $1,974,076.70  has  been 
collected.  Of  this  total,  $154,413.10  was  raised 
within  the  club. 


Ascap  Under  Fire  In  Michigan 

A  resolution  protesting  Ascap  licensing  fees 
was  passed  by  the  Board  of  Directors  of  the 
Co-operative  Theatres  of  Michigan.  Pretest  is 
based  on  Ascap  demands  that  exhibitors  license 
all  compositions  while  only  a  portion  is  used 
and  that  license  paid  by  producers  for  sound 
pictures  should  also  cover  music. 


THE  SHOW 

MUST  GO  ON! 

ihow  Business  never  was  more  important  to  the  welfare  of  our  country 
:han  it  is  right  now.  [T^^  For  entertainment  is  a  big  part  of  Civilian  morale. 

And  it  takes  morale  to  win  a  war. •  .as  well  as  money,  material,  guns  and 
^hips,  food  and  people.  [T^^  And  entertainment . . .  motion  picture  enter- 
:ainment...is  one  of  the  sure  ways  to  keep  up  morale.  So. ..buy  War 
Savings  Stamps  to  get  the  money,  Keep  your  show  running  to  build 

norale.         And  let  your  people  know  that  you  are  still  in  show  business. 

Let  advertising  point  the  way.         Good,  sound,  intelligent,  care- 
fully planned  advertising  from 


^^^^ 

PRESS,  KA  ^^ 

„„rted  08  Morale  e»  („re«; 


nflTIOnHL^CLl^^^^^  SERVICE 

C— ^  Pff//f  ffffBV  OF  THE  inOUSTRH 


^'lal  character  oi.^^  ^  ^^og 


War 

the  essen 


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the 


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made 


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pars  n^^^  rpB^« '-'^^"^^^^^^^ 


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railers 

ormed  and  help  sell  seats. 


Fagc  22 


OWMEN'S    TRADE  REVIEW 


June  20,  1942 


STRIKE  UP  THE  band/ WE'RE 
OFF  FOR  THE  HIGH  C*^  


WITH  A  BEVY  OF  BEAUTIES.' 


I 


EXCHANGES  EVERYWHERE 


Albany — Pam-O-Buffalo 
Atlanta — Astor 
Boston — Astor 
Buffalo— Pam-0 
Chicago — Special- Att's 
Cincinnati — Popular 
Cleveland — Imperial 
Dallas — Astor 
Denver — Commercial 
Des  Moines — Liberty- 
Omaha 
Detroit — Allied 
Indianapolis — Monogram 
Kansas  City — Majestic 
Los  Angeles — Majestic 
Milwaukee — Astor 
Minneapolis — P.  R.  C. 


New  Haven — Astor- 

Boston 
New  Orleans — Astor 
New  York — Astor 
Oklahoma  City — Astor- 

Dallas 
Omaha — Liberty 
Philadelphia — Astor 
Pittsburgh — Crown 
Portland — Principal- 
Seattle 
St.  Louis — Variety 
Salt  Lake  City- 
Commercial- Denver 
San  Francisco — Astor 
Seattle — Principal 
Washington — Peerless 
Toronto — Superior 


THE  HARD  WAY  (WB)  Drama.  Princi- 
pals: Ida  Lupino,  Joan  Leslie,  Dennis  Mor- 
gan, Jack  Carson,  Paul  Cavanagh,  Gladys 
George.  Plot:  A  hard,  relentless  woman 
takes  her  young  sister-in-law  with  her  when 
she  leaves  the  drudgery  of  the  small  town 
in  which  they  were  born.  She  makes  use  of 
everyone  of  importance  they  meet  and  grad- 
ually builds  the  sister-in-law  up  into  a  suc- 
cessful musical  comedy  star.  But  her  shrewd- 
ness doesn't  reckon  with  love,  which  in  the 
end  causes  a  break  between  the  two  women. 
Director,  Vincent  Sherman. 

ENEMY  AGENTS  MEET  ELLERY 
QUEEN  (Col.)  Mystery.  Principals:  Wil- 
liam Gargan,  Margaret  Lindsay,  Charley 
Grapewin.  Plot:  Ellery  Queen  takes  over 
the  solving  of  a  case  because  he  wants  to 
have  a  friendly  sergeant  reinstated.  It  all 
has  to  do  with  some  jewels  that  were  shipped 
in  a  mummy  case,  along  with  some  Egyptian 
antiques.  Gestapo  agents  are  trying  to  get 
their  hands  on  them  and  in  their  desire  have 
murdered  quite  a  few  people.  Queen  gets  the 
gang,  and  then  sees  that  the  jewels  go  to 
the  Dutch  Refugee  Group,  to  whom  they 
rightfully  belong.  Director,  James  Hogan. 

OX  TRAIN  (MGM)  Western.  Principals: 

Dean  Jagger,  James  Craig,  Pamela  Blake, 
Chill  Wills,  Donald  Meek.  Plot:  The  boss 
of  an  ox  train,  who  is  only  interested  in  his 
own  success,  makes  plans  to  stop  the  freight- 
ing of  a  steam  engine.  If  delivered,  this  en- 
gine would  open  the  first  railroad  line  in 
that  sector  and  put  him  out  of  business.  His 
plans  are  upset,  however,  when  the  boss  of 
another  ox  train  who  has  been  hired  by  the 
owner,  makes  sure  that  the  engine  is  de- 
livered. This  man  accomplishes  this,  in  spite 
of  an  Indian  attack  and  other  setbacks.  Di- 
rector, Edward  Cahn. 

GEORGE  WASHINGTON  SLEPT  HERE 
(WB)  Comedy.  Principals:  Jack  Benny,  Ann 
Sheridan,  Charles  Coburn,  Percy  Kilbride, 
Hattie  McDaniel,  William  Tracy.  Plot:  A 
city  bred  couple  buy  a  broken-down  old 
house  in  Pennsylvania,  because  the  wife,  who 
is  an  antique  collector,  learned  that  George 
Washington  once  occupied  a  room  there. 
Their  trials  and  tribulations  with  the  ram- 
shackle place  are  hardly  over,  when  they 
discover  that  the  house  is  being  foreclosed 
because  they  neglected  to  pay  for  it.  How 
they  get  out  of  that  predicament  is  another 
problem,.   Director,  William  Keighley. 

PARDON  MY  GUN  (Col.)  Western.  Prin- 
cipals: Charles  Starrett,  Arthur  Hunnicutt, 
Alma  Carroll,  Noah  Beery.  Plot:  A  hundred 
thousand  dollars  is  taken  from  a  satchel 
thrown  away  by  a  man  who  was  ambushed 
and  killed.  This  money  was  contributed  by 
the  cattle  ranchers  for  the  building  of  a 
dam.  The  young  girl  who  found  it,  put  it 
away  until  the  people  responsible  for  the 
man's  murder  are  caught.  Headman  of  the 
gang  turns  out  to  be  the  honest  judge  of 
the  town.  When  he's  caught,  everything  is 
peaceful  again.  Director,  William  Berke. 

WRECKING  CREW  (Para.)  Drama.  Prin- 
cipals: Richard  Arlen,  Chester  Morris,  Jean 
Parker,  Joseph  Sawyer,  Esther  Dale.  Plot: 
The  foreman  of  a  wrecking  crew  .  .  .  the 
men  who  tear  down  what  others  build  .  .  . 
and  his  partner  and  co-worker,  who  is  known 
as  the  "jinx"  wrecker,  both  fall  for  the  same 
girl.  This  is  brought  about  when  the  "jinx" 
wrecker  saves  the  girl's  life  and  then  gets 
her  a  job  as  secretary  in  the  office.  She 
falls  in  love  with  the  foreman,  which  causes 
great  trouble  between  the  two  men.  Direc- 
tor, Frank  McDonald. 


BERLIN  CORRESPONDENT  (20th-Fox) 
Drama.  Principals:  Virginia  Gilmore,  Dana 
Andrews,  Martin  Kosleck,  Mona  Maris.  Plot: 
The  Gestapo  are  having  a  difficult  time  find- 
ing the  person  responsible  for  the  leak  in 
news  stories.  They  finally  put  a  young  lady 
on  the  trail  of  an  American  correspondent 
whom  they  suspect.  She  gets  them  the  in- 
formation they're  seeking,  but  unknown  to 
her  this  leads  to  the  arrest  of  her  own  father. 
The  American  and  she  fall  in  love  and  find 
a  way  to  free  the  father  and  then  escape  to 
Switzerland  together.  Director,  Eugene 
Forde. 

SMART  ALECKS  (Mono.)  Drama.  Princi- 
pals: Roger  Pryor,  Gale  Storm,  Maxie  Rosen- 
bloom,  Joe  Kirk,  Leo  Gorcey,  Huntz  Hall, 
Gabriel  Dell,  Bobby  Stone.  Plot:  One  of 
the  members  of  the  East  Side  Kids  Gang  is 
accused  of  being  an  accomplice  in  a  pawn- 
shop holdup.  In  spite  of  the  fact  that  his 
cronies  try  to  protect  him,  he  is  sent  to  jail. 
He  escapes  during  a  jail  riot  and  goes  out 
to  get  the  man  responsible  for  his  arrest. 
When  he  delivers  the  guy  to  the  police,  he 
is  promised  parole  for  his  bravery.  Director, 
Wallace  Fox. 

WAKE  ISLAND  (Para.)  Drama.  Principals: 

Brian  Donlevy,  Macdonald  Carey,  Albert 
Dekker,  Robert  Preston,  Walter  Abel,  Wil- 
liam Bendix,  Barbara  Britton.  Plot:  This  is 
the  story  of  the  defenders  of  Wake  Island. 
A  small  group  of  men  who  fought  savagely 
to  the  death,  because  in  dying  they  gave 
eternal  life  to  the  idea  for  which  they  died. 
Just  a  small  Marine  base  that  wasn't  pre- 
pared for  the  onslaught,  but  whose  men  came 
through  with  flying  colors  before  they  sur- 
rendered.   Director:  John  Farrow. 

THEY  RAID  BY  NIGHT  (Prod.)  Drama. 
Principals:  Lyle  Talbot,  June  Duprez,  Vic- 
tor Varconi,  George  Neise,  Charles  Rogers. 
Plot:  An  American  captain  in  the  British 
Commandos  is  sent  to  Norway  to  prepare 
the  way  for  a  surprise  raid  and  at  the  same 
time  to  liberate  a  general  held  prisoner.  With 
him  is  sent  an  escaped  Norwegian.  They  fall 
into  a  trap  when  an  old  sweetheart  of  the 
Norwegian's  betrays  them.  But  they  escape; 
achieve  their  mission  and  return  to  England. 
Director,  Spencer  Bennett. 

STAND  BY  ALL  NETWORKS  (Col.) 
Spy.  Principals:  John  Beal,  Florence  Rice, 
Alan  Baxter,  Margaret  Hayes.  Plot:  A  smart 
on-the-spot  radio  announcer  is  the  arch  enemy 
of  saboteurs.  He  is  interested  in  a  young- 
woman  amateur  flyer  and  through  this  in- 
terest accidentally  uncovers  an  enemy  spy 
ring  that  has  been  giving  out  information 
about  shipping.  When  his  assistant  is  mur- 
dered, the  clues  found  on  his  body  lead  him 
to  suspect  the  young  woman  flyer.  By  his 
fearlessness,  he  not  only  catches  the  girl  red- 
handed,  but  gets  the  entire  gang.  Director, 
Lew  Landers. 

ISLE  OF  FURY  (Mono.)  Drama.  Prin- 
cipals: John  Howard,  Helen  Gilbert,  Gilbert 
Roland,  Alan  Mowbray,  Bradley  Page,  Noah 
Beery.  Plot:  The  wife  of  a  convict  on  a 
remote  penal  island  schemes  her  way  there, 
in  order  to  see  if  she  can  help  her  husband 
escape.  She  gets  the  doctor  to  assist  her. 
In  the  meantime,  she's  fallen  in  love  with 
the  Governor,  who  returns  her  love.  When 
the  convict  is  killed,  they  two  leave  the 
island  together.    Director,  Richard  Oswald. 

LUCKY  LEGS  (Col.)  Comedy.  Principals: 

Jinx  Falkenburg,  William  Wright,  Russell 
Hayden,  Kay  Harris,  Elizabeth  Patterson. 
Plot:  A  beautiful  showgirl  finds  her  life  all 
messed  up  when  she  falls  heir  to  a  million 
left  her  by  an  admirer.  She  tries  to  keep  her 
head,  but  between  a  mobster  who  tries  to 
become  her  "business  manager";  two  elderly 
spinsters  who  claim  a  share  in  the  estate  and 
a  young  lawyer  whose  advice  she  refuses  to 
take,  things  are  hectic.  The  lawyer  and  she 
finally  get  together  and  straighten  things  out. 
Director,  Charles  Barton. 


June  20,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


PRESENTS 


DOWN  TO 
BUSINESS 


T 


'HIS  trade  journal  has  been 
urging  the  efficiency  of 
management  which  makes 
for  long  wear  of  equipment.  It 
was,  the  files  will  prove,  the  first 
to  caution  on  the  long-range  ef- 
fects to  be  expected  by  the  initia- 
tion of  the  defense  program  in- 
stituted by  our  government  way 
back  in  the  midsummer  of  1940. 
We  then  called  attention  to  the 
fact  that  the  best  informed  manu- 
facturers as  well  as  theatremen 
were  certain  the  demands  for  arms 
building  would  exercise  an  increas- 
ing reduction  of  the  materials  for 
manufacture  of  theatre  equip- 
ment. 

That's  water  over  the  dam.  But 
now  we  find  a  disposition  to  "talk" 
conservation  while  the  processes 

of  actually  accomplishing  conservation  are  left  in  the 
field  of  airy  and  abstract  ideals  that  somehow  will  be 
taken  care  of  tomorrow — or  the  next  day. 

Time  has  come  to  get  down  to  business  on  this 
conservation  program  so  necessary  to  keep  the  theatres 
running — as  the  government  as  well  as  the  industry 
wants  them  to  keep  running.  So  we  are  cutting  into 
the  heart  of  the  matter  with  the  opening  installment  of 
a  comprehensive  program  of  organized  theatre  mainte- 
nance such  as  the  best  run  theatres  of  this  country  long 
have  employed  for  efficient  operation. 

Don't  let's  kid  ourselves  about  the  many-sided  job 
that  the  theatre  manager  must  do  by  some  hocus-pocus 
unique  and  peculiar  to  the  theatre  manager.  The  theatre 
manager  is  a  human  being.  He  has  a  job  that  blends 
administrative  and  executive  duties.  Normally  he  can't 
do  that  job  well  unless  he  builds  himself  an  organiza- 
tion of  efficient  workers,  and  sees  that  orders  are  carried 
out  per  his  instructions.  Under  present  conditions, 
with  the  large  turnover  of  employes,  the  manager's 
duties  as  an  administrator  have  been  doubled.  This 


A  MONTHLY 

Section 

THEATRE 
UIPMENT 

aad 

MAINTENANCE 


means  that  the  manager,  or  owner  who  personally 
manages  his  theatre  or  theatres,  can't  keep  up  with 
his  work  unless  he  organizes  most  efficiently. 

So,  STR  offers,  beginning  with  the  installment  in  this 
issue,  an  "organizer"  in  the  form  of  a  working  chart  in 
which  the  various  sections  of  the  theatre  are  broken 
down  into  "daily"  and  "weekly"  and  "monthly"  and 
"Semi-annually"  classifications.  This  organizer  repre- 
sents a  very  thorough  analysis  of  the  theatre  as  a  physical 
property.  It  cannot  be  reduced  (as  we  would  like  to 
have  reduced  it)  to  a  card  file  on  which  duties  for  each 
day  are  entered  for  the  guidance  of  the  manager  and  as 
a  means  of  checking  up  on  the  faithful  performance  of 
duties  by  cleaning  staffs,  projectionists,  ushers,  etc. 
There  is  too  much  differentiation  between  the  articles 
which  are  in  one  theatre  and  another,  and  the  operating 
policies — with  respect  to  number  of  days  of  run,  etc. — 
to  make  such  a  work  practical.  There  may  be  reference 
to  units  of  equipment  in  the  "organizer"  that  are  not  in 
use  in  your  theatre.  You  simply  delete  those,  and  card 
file  the  "organizer"  in  your  own  form. 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


June  20,  1942 


Theatre  Operation  and  Maintenance  Organizer 

Complete  Manual  for  Efficient  Operation  by  Systematic  Periodic  Servicing 


Beginning  with  the  installment  herewith  presented,  STR  offers  the 
theatreman  a  complete  chart  for  efficient  theatre  maintenance  and 
operation  with  the  various  operations  necessary  thereto  set  down 
under  the  headings  of  the  several  general  departments  of  the  theatre, 
and  the  operations  which  should  be  carried  out  on  a  daily,  weekly, 
monthly,  or  semi-annual  program.  , 

The  basic  concept  of  this  organizer  is  the  efficient  system  developed 
years  ago  by  some  of  the  most  successful  theatre  operators,  who  so 
organized  the  work  of  theatre  plant  up-keep  that  the  same  functions 
were  carried  on  in  each  of  the  several  houses  under  their  direction 
by  means  of  a  card  file  which  the  manager  consulted  daily  in  deputiz- 
ing work,  supervising  its  proper  conduct  by  those  under  his  direction. 
The  most  efficient  operation  of  this  system  was  by  those  who  entered 
the  many  duties  on  cards  for  daily,  weekly,  monthly  and  semi-annual 
care  of  the  many  articles  of  equipment,  furnishing  and  supplies  used 
in  the  theatre. 

Of  all  the  success  formulae  in  existence  "Organize-Deputize  and 
Supervise"  leads  the  parade  as  the  creed  of  those  who  have  climbed 
to  the  top  in  commercial  enterprise.  And,  there  is  probably  no  busi- 
ness where  strict  adherence  to  the  formula  is  as  necessary  to  proper 
procedure  and  as  certain  to  bring  major  reward  than  the  realm  of 
theatre  operation. 

To  properly  organize  the  myriad  tasks  and  infinite  duties  of  the 
average  theatre  demands  that  the  executive  in  charge  be  thoroughly 
familiar  with  every  nook  and  cranny  of  the  establishment;  that  he 
possess  a  comprehensive  knowledge  of  the  importance  of  each  unit 


of  the  operation  as  it  affects  the  impressions  of  patrons  and  reflects 
the  character  and  purpose  of  the  institution;  and  an  appreciation  of 
the  fact  that  favorable  impressions,  once  made,  can  only  be  held  by 
constant  attention  to  detail,  appropriate  and  timely  changes,  and 
immaculate  cleanliness. 

Given  this  understanding  it  is  not  a  difficult  task  to  arrange  for 
the  delegation  of  definite  duties  to  selected  employes.  Intelligent 
employes  really  enjoy  responsibility  and  will  respond  readily  to 
patient  instruction  and  constructive  criticism  and  checking.  It  will 
require  a  little  time  but  it  is  possible  for  a  capable  and  well  informed 
manager  to  thoroughly  organize  house  duties  in  departmentized  order 
and  train  members  of  the  personnel  for  supervision  of  the  work  in 
each  department  in  a  surprisingly  short  period  of  time  and  with  very 
little  effort. 

The  plan  to  follow  is  really  simple.  There  should  be  a  list  of  the 
duties  for  each  department  of  the  operation  complied  with  relation 
to  the  importance  of  the  particular  task  and  the  frequency  with 
which  it  should  be  attended.  The  selected  head  of  each  department 
is  provided  with  one  copy  and  the  other  is  used  each  day  by  the 
manager  in  calling  for  detailed  report  of  accomplishments  in  the 
respective  departments.  If  this  is  practiced  regularly  it  will  only  be 
a  short  time  before  each  department  head  comes  to  realize  that  he 
is  to  be  checked  on  each  duty  and  will  so  arrange  the  work  that  no 
detail  is  ever  neglected. 

The  following  chart  will  more  than  likely  prove  of  assistance  in 
setting  up  a  list  of  essential  duties  at  your  theatre. 


Front  and  Box-Office 


Daily 

(Cashiers  should  be  instructed  to  keep  lock  chain 
on  door  fastened  and  to  admit  only  those  em- 
ployes permitted  by  manager) 

•  Is  front  neat,  clean  and  properly  lighted? 

•  Wash  display  frame  glass. 

•  Polish  all  metal  fittings. 

•  Check  connections  of  all  hanging  signs. 

•  Wash  display  frame  borders  and  ornamental 

designs. 

•  Wash  box-office  glass  and  woodwork,  polish 

all  metal  fittings,  dust  curtains  or  drapes. 

•  Wipe  off  bulbs  in  box-office  with  damp  cloth. 

•  Wash  sidewalk  in  front  of  theatre. 

•  Sweep  sidewalk  in  front  of  theatre  whenever 

necessary — Keep  gutter  in  front  of  theatre 
clean. 

•  Overhead  display  across  front  should  be  kept 

clean. 

•  See  that  only  current  attraction  copy  is  used 

on  front. 

•  Check  price  signs,  schedule  frames,  drape 

ties,  etc.,  in  box-office;  sign  for  time  of 
opening  is  put  up  before  closing  at  night. 

•  Examine  safety  chain  and  lock  on  box-office 

door. 

•  See   that   attendant   is   assigned   to  warn 

pedestrians  if  lift  doors  from  basement  are 
used. 

Attraction  Cliange 

•  Clean  frames  of  hanging  signs. 

•  Overhead  display  frames  should  be  washed. 

•  Check  display  panels  for  spelling,  eye-appeal, 

neatness. 

•  Front  billing  should  be  changed  after  closing 

of  box-office  on  last  night  of  current  show. 

Weekly 

•  Check  ticket  machine  thoroughly  and  oil  or 

adjust  if  necessary. 

•  Check  all  electrical  connections  in  box-office. 

Monthly 

•  Dry  clean  all  box-office  drapes. 

•  Repaint  "No  Parking"  letters  on  sidewalk. 

•  Touch  up  paint  on  box-office. 

Semi-Annually 

•  Repaint  display  frame  borders   and  orna- 

mental designs. 

•  Repaint  hanging  signs. 

•  Repaint  overhead  displays  used  across  front. 

•  Repaint  bicycle  racks. 


Marquee 


Daily 

•  Check  soffit  lights,  replacing  dead  bulbs. 

•  Check  that  marquee  and  attraction  board 

lights  are  turned  on  and  off  in  accordance 
with  daylight  conditions  and  time  of  box- 
office  closing — don't  waste  current. 

•  See  that  valences  or  other  special  marquee 

decorations  are  clean,  neat  and  attractive. 

•  If  neon  is  used  check  for  flicker  or  breaks. 

Attraction  Change 

•  Check  spelling,  neatness,  spacing  and  layout 

form  of  attraction  board  copy. 

•  Clean  letters  of  attraction  copy. 

•  See  that  one  man  is  assigned  to  watch  stand- 

ards of  ladder  used  by  man  assigned  to 
change  marquee  lettering  and  hanging  of 
valances,  etc. 


PRESERVE  THIS  CHART 

It  is  recommended  that  ALL  theatremen 
preserve  this  organizer  chart — whether  they 
be  associated  with  circuit  operations  in  a 
supervisory  capacity  or  as  managers  and 
assistant  managers  in  independently-oper- 
ated houses. 

The  data  may  be  used  for  entry  on  cards 
for  filing  under  "organizers"  for  "daily," 
"attraction  change  day,"  "weekly,"  "month- 
ly" or  "semi-annual"  attention. 

Theatremen  who  use  such  a  card  system 
check  off  each  required  item  for  attention 
after  it  is  reported  done  by  the  employee 
entrusted  with  the  assignment,  or  after 
personal  inspection.  Thus,  no  matter  of 
importance  is  overlooked,  and  "the  record" 
rather  than  memory  carries  the  burden  of 
the  many  details  involved  in  operating  the 
average  theatre. 


Weekly 

e  Check  electrical  connections  and  thoroughly 
clean  spotlights  and  other  special  marquee, 
and  front  lighting  effects. 

Monthly 

•  Check  soffit  light  socket  contacts. 

•  Wash  soffit  reflecting  surface. 

•  Clean   reflecting  backgrounds   of  end  and 

front  attraction  boards. 

•  Check  wiring,  connections,  bulbs  and  clean 

attraction  board  channels. 

•  Wash  marquee  letters. 

•  Clean  bulbs  of  border  decorations,  chasers. 

•  Make  certain  that  bulbs  used  in  units  of  front 

lighting  are  of  lowest  wattage  commensurate 
with  necessary  display  effects ;  use  low  wat- 
tage (7W)  on  all  chaser  and  ornamental 
designs  wherever  possible ;  use  stronger  rim 
lights  than  those  in  balance  of  soffit  area. 

Semi-Annually 

•  Repaint  soffit  reflecting  surface. 

•  Repaint  reflecting  backgrounds  of  end  and 

front  attraction  boards. 

•  Repaint  letter  frames. 

•  Repaint  border  decorations  and  ornamental 

designs. 


Upright  Sign 


Daily 

O  If  neon  is  used  check  for  flickering  letters 
or  breaks. 

Monthly 

•  Check  sock'^t  connections,  wash  bulbs  and  re- 

flecting channels  and  metal  surfaces. 

•  Check  standards  holding  sign  to  theatre  wall, 
a  Check  major  electrical  contacts  from  sign 

to  main  circuit. 

•  Check  flasher  switch  contacts   and  major 

switch  contacts ;  check  flasher  mechanisms 
and  oil  if  necessary. 

•  Make  certain  wattage .  of  bulbs  is  lowest 

consistent  with  desired  display  (7W  bulbs 
in  chasers,  lOW  inside  frosts  in  decorative 
designs  and  ISW  inside  frosts  in  letter  chan- 
nels). 

•  Make  sure  adequate  weight  tests  are  given 

the  block  and  tackle  rope  assembly  that 
swings  seat  for  maintenance  man. 

•  Be  certain  maintenance  man  understands  fully 

how  to  tie  off  his  lines  to  secure  his  safetv 
while  performing  work  on  sign. 
(Continued  on  page  27) 


June  20,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


Sees  Dealers  As  Important  Aid  to  Economy 

Accent  Now  is  On  Service  for  Upkeep  and  Operation  of  Existing  Equipment 


"The  most  noticeable  change  that  has  come 
about  in  theatre  operation  under  war  con- 
ditions is  in  the  extent  to  which  we  owners 
must  now  rely  upon  our  equipment  dealers." 
Thus  a  theatreman  (operator  of  a  group  of 
eight  theatres  in  three  separate  towns  of  the 
Mid-West  territory)  summed  up  his  answer 
to  a  query  by  an  STR  reporter  as  to  the  ef- 
fects of  war  upon  theatre  operation. 

This  theatre  owner  went  on  to  explain  that 
for  some  time  before  the  war  much  equipment 
was  bought  as  a  result  of  a  canvass  of  the 
manufacturing  sources — with  ultimate  purchases 
from  dealers  in  most  cases,  but  the  latter  as  a 
result  of  information  about  the  product  direct 
from  the  manufacturer.  He  added  that  with 
the  introduction  of  new  materials,  substitutes, 
etc.,  the  theatre  is  almost  wholly  dependent  upon 
the  dealer  for  information  and  service. 

Source  of  Necessary  Advice 

In  connection  with  this  subject,  the  theatre- 
man  pointed  out  as  a  concrete  case  the  instance 
of  the  new  carbons  which  are  now  being  manu- 
factured. These  carbons,  of  course,  are  a  direct 
product  of  war  conditions,  and  are  made  with 
a  smaller  content  of  copper  than  those  in  use 
before  the  copper  shortages.  His  dealer,  he 
said,  had  cooperated  with  him  in  specifying  the 
readjustments  necessary  for  many  of  the  lamps 
in  projection  booths  of  his  theatres,  and  informed 
projectionists  of  the  differences  between  the  old 
and  the  new  carbons  they  now  use. 

The  carbon  manufacturers  have  issued  litera- 
ture which  is  adequate  to  inform  all  competent 
projectionists  on  the  changes  which  may  or  may 
not  be  required  for  proper  results.  However, 
in  many  cases  the  lamp  manufacturer  or  his 
accredited  representative — the  dealer — should  be 
consulted.  Certainly — as  pointed  out  by  the 
theatreman — the  dealer  who  is  on  the  job  is  the 
better  source  for  the  theatre  to  consult,  as  a 
personal  contact  assures  a  better  job  of  in- 
struction and  adjustments  that  may  be  needed. 

In  any  program  of  conservation  of  equipment, 
perhaps  the  most  important  factor  for  the  the- 
atreman to  employ  is  to  establish  contact  with 


Don'ts  to  Foil  Burglars 

•  Don't  neglect  to  install  a  new  lock,  if  your 
keys  have  been  lost  or  stolen. 

•  Don't  permit  the  accumulation  of  money 
in  large  sums  at  the  cashier's  booth — remove 
surplus  above  needed  amounts  for  normal 
change  to  office  safe. 

•  Don't  fail  to  instruct  employes  to  notify 
you  or  the  police  if  suspicious  characters  are 
observed  loitering  about. 

•  Don't  fail  to  coach  employes  in  need  for 
remaining  calm  if  burglary  is  committed, 
and  instruct  them  to  phone  police  as  soon  as 
possible  should  robbery  occur. 

•  Don't  after  the  commission  of  a  robbery, 
permit  the  handling  of  any  articles  which 
might  contain  finger  impressions. 

•  Don't  open  the  safe  for  any  purpose  while 
there  are  strangers  present.  Make  a  practice 
of  closing  outer  door  of  office  before  putting 
money  into  safe. 

a  Don't  make  bank  deposits  or  draw  payroll 
from  the  bank  always  at  the  same  time — . 
irregularity  prevents  crooks  from  becoming 
familiar  with  such  habits  and  planning  a 
robbery. 

•  Don't  fail  to  have  a  responsible  employe 
of  good  character  inspect  premises  before 
closing  for  the  night,  and  seeing  that  every- 
thing is  under  lock  and  key  and  that  no 
person  is  hiding  within. 

•  Don't  permit  employes  to  discuss  the  the- 
atre's business  affairs  with  outsiders. 


a  reliable  equipment  dealer.  The  dealer  who 
has  been  in  business  some  years  in  your  ter- 
ritory, on  the  average,  is  the  dealer  who  will 
recommend  genuine  parts  for  replacements 
needed — and  replacement  parts  for  projectors 
and  most  other  equipment  still  may  be  obtained 
directly  from  the  manufacturer  of  the  original 
unit.  This,  the  most  experienced  theatremen 
say,  is  no  time  to  experiment  with  equipment. 
If  a  part  is  needed  for  a  projector  or  other  equip- 
ment, then  every  effort  should  be  made  to  obtain 
a  part  bearing  the  name  and  brand  of  the 
manufacturer  of  the  equipment  in  which  the 
new  part  is  to  be  used. 

There  is  also,  at  present,  every  desire  and 
every  good  reason  to  conserve  as  much  as  pos- 
sible on  carbons.    Good  carbon  savers  therefore 


may  be  a  real  investment  in  economy  as  well 
as  a  patriotic  practice.  However,  projectionists 
of  long  experience,  caution  against  the  use  of 
carbon  savers  which  are  "savers"  in  name  more 
than  in  practice,  so  far  as  delivering  maximum 
illumination  on  the  screen  and  allowing  for  the 
longest  burning  of  a  stick  of  carbon.  Without 
going  into  the  argument  for  or  against  "carbon 
savers,"  one  can  wonder  whether  the  lamp 
manufacturers  (who  have  demonstrated  by  their 
product  that  they  are  as  interested  as  the 
theatreman  himself  in  building  a  unit  that 
operates  efficiently  and  economically)  themselves 
would  not  have  included  such  devices  either  as 
supplemental  or  fixed  equipment  were  they  and 
their  engineers  convinced  that  efficiency  and 
economy  were  served  thereby. 


The  NEW 

STRONG 
i/m  I" 


•  This  lamp  possesses  all  the  , 
fine  qualities  which  have  gained  : 

for  Strong  arcs  the  reputation  ^ 
of  being  the  belt  guide  to  good  , 
projection  lighting,  yet  foregoes  ; 
the  use  of  materials  which  are  ^ 
vitally  important  to  our  war  ef-  ; 
fort.  It  is  available  to  those  hav-  ' 
ing  proper  priority  certificates.  I 

Since  you  may  be  unable  to 
buy  new  projection  lamps  during 
the  war,  we  are  maintaining  a  , 
■I  *      parts  and  service  department, 

to  help  take  care  of  your  requirements,       not  hesitate  ^ 
:  can  on  us  regarding  any  difficulties  result.ng  from 
present  restrictions. 


PROJECTION 
ARC  LAMP 


2501  Lagrange  btreei 


Page  26 


SHOWMEN'S    TRADE    REVIEW  June  20,  1942 


WPB  Issues  Advice  on  Handling 
of  Emergency  Rating  Requests 


Theatre  owners  should  communicate  with  War 
Production  Board  field  offices  in  their  localities 
whenever  emergency  repair  or  maintenance 
materials  are  needed.  Instructions  on  the  pro- 
cedure for  obtaining  necessary  materials  for 
emergency  repairs  issued  by  Christopher  J. 
Dunphy,  Chief  of  the  Amusements  Section,  of 
WPB's  Services  Branch,  stress  the  instruction 
concerning  notification  through  field  officers  as 
a  means  of  facilitating  the  service  the  WPB 
seeks  to  render  under  a  plan  to  handle  emer- 
gencies. 

"Emergency"  is  defined  in  the  statement  as : 
"an  actual  breakdown  of  existing  equipment  or 
a  situation  where  it  is  evident  that  a  breakdown 
or  suspension  of  operations  is  imminent  because 
of  damage,  wear  and  tear,  destruction,  failure 
of  parts  or  a  similar  situation." 

Warn  Theatremen  Not  to  Make 
Applications  to  Washington 

In  order  to  expedite  the  handling  of  applica- 
tions for  emergency  ratings  it  is  necessary  that 
WPB's  field  officers  be  used  as  a  means  of  re- 
viewing them.  These  field  offices  were  set  up  to 
handle  such  matters,  and  direct  contact  with 
these  offices  will  result  in  quicker  appraisal 
of  the  merits  of  applications  than  if  they  were 
sent  directly  to  the  Services  Branch  in  Wash- 
ington. 

"In  ev€nt  of  an  emergency  breakdown,"  Mr. 
Dunphy  advised  motion  picture  theatre  opera- 
tors, "get  in  touch  with  the  War  Production 
Board  field  office  in  your  locality,  state  to  them 
the  emergency  case  and  they  will  communicate 
the  facts  immediately  to  the  proper  authorities 
in  Washington  handling  emergency  repairs  and 


Did  you  know 

that  NATIONAL'S  regular  service 
to  theatre  owners  includes  such  un- 
usual merchandise  as 

•  Emergency  lighting  systems 

•  Shatter-resistant  glass  coating 

•  Luminescent  blackout  signs 

•  Reflectone  cosmetic  chairs 

•  Boxoffice  safes  for  blackouts 

•  Reel  repair  service 

and  many  other  timely  specialties 
created  to  meet  today's  conditions. 

NATIONAL  THEATRE  SUPPLY 
COMPANY  always  tries  to  give  you 
that  extra  bit  of  service  that  makes  it 
a  pleasure  to  do  business  here.  More 
than  ever  today,  it  pays  to  go 
NATIONAL  all  the  way. 

NATIONAL  THEATRE  SUPPLY  COMPANY 


maintenance..  If  justified,  a  preference  rating 
for  the  necessary  repairs  will  then  be  wired  back 
to  you." 

The  official  said  that  emergency  repairs  of  all 
types  will  be  expedited  greatly  if  persons  re- 
quiring an  emergency  rating  follow  the  pro- 
cedure outlined.  Attempts  to  deal  directly  with 
various  WPB  Branches  in  Washington  will  re- 
sult only  in  unnecessary  delay,  he  said. 


Strand,  Staunton,  Va.,  Redecorated 

Staunton,  Va. — Another  step  forward  in  the 
progress  of  redecorating  the  Strand  Theatre  was 
accomplished  recently  when  the  Charles  H.  Ken- 
ney  Studios  of  New  York  City  placed  new 
damask  on  the  panels  of  the  theatre  and  hung 
a  new  stage  setting.  According  to  Mr.  Ed 
Purcell,  manager  of  the  house,  painting  of  the 
interior  and  installation  of  new  fluorescent  lights 
for  the  marquee  will  complete  the  renovation  job. 


Studio  Theatre,  Richmond,  Cal.,  Opens 

Richmond,  Cal. — The  Studio  Theatre  here  has 
opened  under  the  management  of  Robert  L. 
Lippert,  local  theatre  operator.  The  theatre, 
which  occuT)ies  the  space  of  the  former  Safeway 
Store  building  was  completely  remodelled  with 
the  entire  cost  being  kept  under  the  government 
commercial  remodelling  allowance. 


Colquitt  Theatre  Damaged  by  Fire 

Brunswick,  Ga. — The  Colquitt  Theatre  here 
was  damaged  by  water  during  a  fire  which 
damaged  an  entire  block  at  a  loss  estimated  at 
$50,000. 


New  Equipment  for  Emporium  Theatre 

Emporium,  Pa. — The  Emporium  Theatre  has 
replaced  its  projection  equipment  at  a  cost  of 
approximately  $5,000. 


Lightning  Bolt  Causes  Fire 

St.  James,  Mo. — The  Lyric  Theatre  here  was 
struck  by  a  lightning  bolt  recently  which  caused 
a  fire  on  the  roof  of  the  building.  The  damage 
was  reported  to  have  been  slight. 


Park,  Chattanooga,  Remodelled 

Chattanooga,  Tenn. — The  lobby  and  lounge 
of  the  Park  Theatre  here  have  ben  remodelled 
to  provide  more  seating  place.  The  work,  which 
took  about  two  weeks  to  complete,  used  plastic 
and  all-wood  materials. 


Brandt  Takes  Over  Hastings  House 

Hastings-On-Hudson,  N.  Y.— The  Brandt 
Theatre  Corporation  has  taken  over  management 
of  the  Hastings  Theatre  and  plans  to  redecorate 
the  house  at  a  cost  of  $5,000. 


Theatre  Housed  in  City  Auditorium 

Portsmouth,  Va. — The  City  Auditorium  here 
was  recently  remodelled  as  temporary  quarters 
for  the  Colony  Theatre. 


Kirsch-Cooper  Acquire  Lexington 

Jack  Kirsch,  Illinois  Allied  president,  has  pur- 
chased the  Lexington  Theatre  from  the  Max 
Sach  circuit.  The  acquisition  gives  the  Kirsch- 
Cooper  circuit  a  total  of  five  houses. 


Stalled  for  Duration 

Youngstown,  0. — Work  was  stopped  on  a 
new  theatre  here  because  of  the  War  Pro- 
duction Board  order  halting  all  construction 
of  this  sort  costing  in  excess  of  $5,000.  The 
equipment  for  the  theatre  which  has  already 
been  purchased  is  being  stored  for  the  dura- 
tion. 


Rialto,  Chicago,  Reopens 

Chicago,  111. — The  Rialto  Theatre  which  has 
been  closed  due  to  damages  caused  by  fire  was 
reopened  recently.  The  remodelled  theatre  has 
had  new  projection  equipment. 


New  House  in  Midland,  Mich. 

Midland,  Mich.— The  Midland  Theatre,  seat- 
ing 1,375  persons,  was  opened  recently  by  Wil- 
liam A.  Cassidy.  The  theatre,  center  of  a  new 
commercial  building,  cost  upward  of  $300,000 
and  incorporates  the  newest  in  construction  ideas. 
The  seats  are  all  on  one  floor  with  the  exception 
of  a  glass  enclosed  balcony  "cry  room"  seating 
20  persons. 


Peru  Theatre  Redecorated 

Peru,  111. — The  Peru  Theatre  has  been  re- 
opened after  having  been  closed  a  week  for 
extensive  alterations.  In  addition  to  a  new 
marquee  the  theatre  also  has  had  its  interior 
redecorated,  seats  reupholstered  and  nev^'  sound 
equipment  installed. 


Legion,  Cartersville,  Ga.,  Reopens 

Cartersville,  Ga. — The  Legion  Theatre,  which 
was  recently  destroyed  by  fire,  has  been  com- 
pletely rebuilt  and  was  opened  to  the  public 
recently.  In  rebuilding  the  theatre  the  seats 
were  rearranged  to  provide  more  room  between 
rows  and  a  new  heating  and  cooling  system  was 
installed. 


New  House  in  Covington,  Tenn. 

Covington,  Tenn. — The  Ritz  Theatre  here 
was  opened  recently  by  the  Ruffin  Amusement 
Company.    The  new  theatre  seats  750  people. 


New  Theatre  Planned  for  Seneca,  HI. 

Seneca,  111". — Construction  of  a  new  theatre 
here  will  be  started  by  the  Anderson  Theatre 
Circuit  as  soon  as  the  plans  will  be  approved 
by  the  War  Production  Board.  The  Hogan 
building  has  been  acquired  and  it  is  planned  to 
rebuild  and  remodel  it  into  a  modern  theatre  at 
a  cost  of  $30,000.  Application  for  WPB  ap- 
proval was  made  because  of  the  opening  of  a 
defense  plant  in  the  area. 


Tri-States  Opens  New  Theatre 

Ottumwa,  la. — A  new  $50,000  theatre  opened 
here  recently  replacing  the  one  destroyed  by 
fire  over  a  year  ago.  The  theatre  which  seats 
1,200  persons  will  be  operated  by  the  Tri-States 
Theatre  Corp.  of  Des  Moines. 


Fire  Damages  Clinton  Theatre 

Clinton,  La. — A  fire  damaged  the  Joy  Theatre 
here  operated  by  Dr.  L.  L.  Powers.  The  extent 
of  the  damage  was  in  the  neighborhood  of 
$10,000. 


Lawrenceville,  III.,  House  Modernized 

Lawrenceville,  111. — Work  has  been  started 
here  on  the  modernization  of  the  State  Theatre. 
The  theatre  which  is  part  of  the  Frisina  circuit 
will  have  a  new  marquee,  new  cooling  system, 
modern  sound  and  projection  equipment  and 
new  rest  rooms. 


June  20.  1942 


SHOWMEN'S    TRADE    R  E  \'  I  E  W 


Page  27 


Step-By-Step  Theatre  Operation  Org  anizer 


{  i  ontinucd  from  Page  24) 

Upright  Sign — Monthly 

•  How  about  your  insurance  policy?    Does  it 

cover  accidents  to  workman  in  performing 
this  work?  Damage  to  property?  Acci- 
dents to  pedestrians  that  may  occur  in  con- 
nection with  the  upright  sign  and  its  servic- 
ing? 

Semi-Annually 

•  Repaint  channels  and  decorative  designs. 

•  Have  competent  men  test  anchorings  to  in- 

sure safetj'  and  security  against  high  winds, 
etc. 

Outer  Lobby 

Daily 

O  Scrub  floors  and  wash  lower  walls  and  wood- 
work. 

•  Dust  and  wash  all  ledges. 

•  \\"ash  and  polish  glass,  framework  and  metal 

fittings,  particularly  door  kickplates  and  all 
lobby  doors. 

•  Dust  curtains. 

•  Wash  glass,  polish  metal  fittings  and  clean 

and  polish  framework  of  ticket  receptacle. 

•  Dust  all  set  pieces  and  standee  easels. 

•  Lobby  floor  coverings,  particularly  wool  car- 

peting vacuumed. 

•  ^lake  sure  that  connections  to  special  elec- 

trical displays  are  well  masked  and  arranged 
to  avoid  dislodgement  by  patrons  tripping 
over  or  breaking  connections. 

•  Sand  urns  cleaned  and  filled  with  sand. 

•  Door  checks  examined  and  kept  in  condition. 

•  Panic  bolts  on  doors  to  be  examined  and 

tested. 

•  Doorman's  ticket  chopper  emptied  and  its 

contents  of  torn  stubs  disposed  of. 

•  If  telephone  booths  are  in  lobby  these  should 

be  thoroughly  cleaned,  lighting  tested,  walls 
washed  inside  and  out. 

•  If  no  porter  is  employed  the  doorman  should 

be  relieved  by  usher  and  periodically  clean 
lobby  and  front  sidewalk — this  sometimes 
being  necessary  as  many  as  7  or  8  times 
daih'. 

•  Rubber  mats  should  be  rolled  up  after  scrub- 

bing (preferably  with  non-caustic  soap  and 
thoroughly  rinsed  with  clean  water)  for 
thorough  drying  and  cleaning  of  floor  be- 
fore replacing  mats. 

•  In  replacement  of  mats  see  that  there  is  no 

bulging  or  overlapping  of  recesses  by  mats — 
which  are  not  replacable  for  the  duration 
and  must  receive  special  care. 

•  Be  caretain  as  to  effectiveness  and  neatness 

of  all  displays. 

•  Check   for   cheerful,   clean    and  attractive 

appearance. 

Weekly 

•  Dust  and  wash  all  ledges. 

•  Clean  all  lighting  bulbs  and  fixtures. 

•  Check  socket  connections. 

•  Check  all  electrical  outlets,  extension  cords. 

etc. 

•  Check  and  clean  spotlights,  reflectors  and 

other  special  lighting  effects. 

Monthly 

•  Have  curtains,  drapes,  etc.,  cleaned. 

•  Wash  glass  transom  and  woodwork  above 

front  and  foyer  doors. 

•  Clean  chandeliers  with  ammonia. 

•  Change  lighting  effects  hy  rearrangement  or 

relamping  for  color  or  effects  that  give 
appearance  of  freshness. 


Stage  and  Screen 


Daily 

•  Examine  masking  of  screen  to  see  that  picture 

does  not  bleed. 

•  Instruct  cleaners  to  use  car  to  avoid  breakage 

in  footlight  trough. 


•  Lower  and  raise  asbestos  curtain  to  check 

any  faults ;  examine  trim  of  borders,  work- 
ing of  traveler,  bracing  of  border  wings. 

•  Stage   switchboard   if  used  daily  requires 

checking  of  dimmer  mechanisms,  intake  and 
outgo  electrical  connections,  contacts,  etc. 
Daily  dusting  required — see  that  board  is 
totalh'  dead  before  permitting  cleaners  to 
dust  and  clean  around  board. 

•  Clean  all  dressing  rooms  daily  if  such  are 

used  daily. 

•  Mark  place  on  stage  where  ropes  to  open 

skylight  are  tied  off  with  sign  of  size  and 
legibilitj'  to  be  read  easily. 

•  Make  certain  that  dressing  and  store  room 

lights  are  extinguished  and  rooms  locked 
when  not  in  use. 

•  See  that  ''no  smoking"  rule  is  enforced. 

•  Keep  work  light  (low  wattage)  burning  on 

switchboard  at  all  times  when  board  is 
"live,"  test  to  make  sure  this  "pilot'"  is  first 
unit  of  board  to  light  up  when  board  is  to 
be  used. 

Weekly 

•  Have  outer  and  inner  surfaces  of  sound  horns 

cleaned  and  dusted. 

•  Dust  screen  with  soft  cloth. 

•  Clean  footlight  trough  by  dusting  and  sweep- 

ing. 

•  Clean  glass  and  framework  of  annunciator 

signs  and  test  working  order. 

•  ^'acuum  lower  border  pieces  of  proscenium 

drape. 

•  Spot  lights,  strip  lights,  bunch  lights,  stand 

lights,  olivettes,  etc..  examine  connections, 
clean  thoroughly  and  care  for  rust  on  stands 
or  bases.    If  in  use. 

•  Inventory  all  electric  bulbs  in  use  and  in 

storage  on  stage.    If  in  use. 

0  Check  and  clean  all  spider  boxes,  cables,  ex- 
tension cords  and  sockets.    If  in  use. 

©  Test  and  examine  all  socket  connections,  drop 
light  cords,  extension  cords,  etc.,  in  dressing 
rooms.    If  in  use. 

•  Check  and  examine  bulb  connections,  screens, 

shades,  etc.,  of  stage  door  and  loading 
platform  lights. 

•  Examine  pins  and  pin  rail  fittings  also  pin 

rail  and  weights.  Correct  any  fault,  par- 
ticularly if  rail  is  loose  or  weights  insecure 
immediately.    If  in  use. 

•  Check  locks  on  all  stage  doors,  windows, 

store  rooms,  tool  and  equipment  boxes,  etc. 
Test  panic  bolts  on  doors. 

•  Test  all  plumbing  connections.    Clean  bowls, 

etc.    If  in  use. 

•  Check  each  rung  in  loft  ladder.    Clean.  If 

in  use.  Clean  loft  walk  or  platforms.  If 
in  use. 

Monthly 

•  Check  screen  lacings  to. correct  sagging  or 

bulging. 

•  Have  footlight  trough  cleaned  hy  washing 

with  damp  cloth. 

•  Examine  light  bulbs  and  socket  connections 

in  footlight  trough. 

•  Examine  moving  parts  of  annunciator  signs 

and  oil  if  necessary, 
e  Inventory  taken  of  all  electric  bulbs  in  use 
and  in  storage  on  stage. 

•  Clean  and  polish  switchboard. 

•  Clean  all  dressing  rooms  thoroughly,  walls, 

floors,  shelves,  etc  (If  in  use  this  is  daily 
must.) 

•  Clean  stairs  and  bannisters  to  dressing  rooms 

(if  in  use  this  is  daily  must)  ;  check  ban- 
nister rails  for  securitj-. 

•  Check  each  rung  in  loft  ladder;  clean  (if  in 

use  clean  weekly) . 

•  Test  and  clean  skjdight  making  sure  lock 

is  secure,  that  ropes  to  permit  opening  from 
stage  are  well  tied  and  in  good  condition, 
that  pulleys  are  oiled  and  ropes  are  not 
fouled. 

•  Test  fire  extinguishers,  both  sides  of  stage 

and  at  switchboard. 


•  li  microphones  are  only  occasionally  used, 

keep  them  covered  with  cloth ;  have  checked 
for  operation. 

•  Check  all  electric  switches  to  make  sure  they 

are  protected  from  accidental  contacts. 

Semi-Annually 

•  Check  pins  and  pin  rail  fittings,  also  pin 

rail  and  weights, 
e  Test  each  line  with  added  weight  load. 

•  Check  all  rope  tie-off s  and  connections ;  be 

careful  to  examine  splicings,  battings — see 
that  ample  space  is  allowed  between  ends 
of  batting  and  place  where  rope  is  fastened ; 
if  batting  appears  to  sag  very  appreciably, 
replace  or  mend  with  adequate  splice  imme- 
diately. 

•  Spray  all  hanging  pieces  with  fire  prevention 

liquid. 

9  If  flat  pieces  are  stored,  dust  off  and  re- 
arrange. 

•  Examine  stage  braces  and  other  movable 

stage  equipment  accessories  taking  care  that 
rust  is  removed  and  connections  oiled. 

•  Inventory  of  all  stage  equipment,  accessories, 

hanging  pieces,  flats,  drapes,  etc. 
0  Check  all  tie  lines  and  hooks  on  flat  pieces. 
O  Check  stage  tools,  keep  oiled  and  free  from 

rust. 

9  Check  all  locks  on  stage  doors,  windows, 
store  rooms,  tool  and  equipment  boxes,  etc. 
9  Rearrange  all  material  in  store  rooms. 

•  Clean  loft  walk  or  platforms. 

•  Check    underpinning    and    construction  of 

loading  platform. 

•  Refill  fire  extinguishers. 

•  Have  sprinkling  s\"stem  examined  by  local 

fire  department. 

Rest  Rooms 
Daily 

•  Dust  and  brush  all  furniture. 
9  A'acuum  clean  all  carpet. 

•  Scrub  and  disinfect  floors  and  baseboards, 

urinals,  bowls. 

•  Check  supply  of  towels,  toilet  paper,  soap. 

0  Polish  all  metal  fittings  and  all  metal  con- 
tainers. 

•  AA'ash  walls  and  door  facings  and  thoroughly 

clean  mirrors. 

•  Wash  and  disinfect  partition  w^alls. 
9  Examine  all  electrical  contacts. 

•  See  that  sand  urns  are  cleaned  and  filled  with 

sand. 

9  Empty  all  smoking  stands  and  disinfect. 

9  See  that  all  facets  and  water  outlets  are  free 
from  leaks  and  in  working  order. 

9  Wash  outside  door  facing  thoroughly,  pol- 
ishing metal. 

9  Receptacle  for  waste  paper,  towels  should  be 
cleaned  (washed). 

9  Hourly  inspection  of  rest  rooms  is  desirable 
in  houses  where  no  attendant  is  constantly 
on  duty. 

9  A  framed  panel,  with  blotting  paper  inserted 
ever\-  day.  beside  mirrors  in  ladies'  room 
and  marked  '"lipstick  wiper"  will  save  walls 
of  this  room  from  much  marring. 

Weekly 

9  A  acuum  all  furniture  upholstery. 

9  Check  connections  of  soap  containers  and 

thoroughlv  clean  outlets. 
9  See  that  signs  above  rest  rooms  are  clean. 

Monthly 

9  Polish  furniture. 

Semi-Annually 

9  Have  all  furniture  cleaned  and  repaired  by 

professional  craftsmen. 
9  Have  plumber  check  elbows,  angles  of  piping 

where  waste  is  likely  to  accumulate  and  clog 

disposal  system. 
9  Have  rooms  repainted  if  possible. 

To  Be  Continued 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


June  20,  1942 


Cooperative  Spirit"  Important 
to  Projection  Booth  Efficiency 


"The  theatre  manager  who  uses  good  judg- 
ment can  establish  a  cooperative  spirit  which 
will  produce  excellent  results  between  the  man- 
agement and  projection  staffs." 

This  statement  by  Harry  Rubin,  head  of  pro- 
jection for  Paramount  theatres,  reflects  a  long 
experience  of  actual  working  conditions  in 
practically  every  conceivable  situation  which 
arises  in  the  conduct  of  the  motion  picture 
showhouse. 

Rubin,  who  is  a  militant  advocate  of  "team- 
work," has  for  many  years  cultivated  the  need 
for  good  organization  within  the  projection 
department,  with  results  that  have  proved  time 
and  again  that  this  cooperative  spirit  can  be 
put  among  the  "a-b-c's"  which  insure  that  the 
show,  always,  "will  go  on." 

Troubles  in  projection  which  arise  during  the 
course  of  a  show,  or  which  gradually  crop  up 
to  bring  a  steady,  almost  imperceptible  lowering 
of  the  quality  of  screen  image  and  sound,  are 
understood  by  all  competent  projectionists.  Fre- 
quently these  deteriorating  factors  are  due  to 


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Make  those  improvements  now! 

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causes  over  which  the  projectionist  is  not  in  a 
position  to  correct — they  may  be  due  to  condi- 
tions which  either  will  not  or  cannot  be  over- 
come short  of  expensive  repairs  or  total  replace- 
ments. 

The  manager  who  knows  his  screen  is  well 
aware  of  what  causes  the  most  obvious  projec- 
tion faults.  He,  therefore,  can  determine  whether 
the  projection  crew  is  working  in  tip- top  fash- 
ion, or  whether  there  is  laxity  in  the  perform- 
ance of  duties  in  the  booth.  Before  putting  too 
much  blame  on  the  men  as  individuals,  however, 
the  manager  who  is  not  satisfied  that  projection 
in  his  theatre  is  at  the  best  possible  with  the 
equipment  being  used,  might  give  a  serious 
thoug'ht  as  to  whether  better  teamwork  between 
his  technical  men  as  a  crew,  and  between  him- 
self and  his  projectionists  would  not  bring  de- 
sired improvements. 

Certain  faults  that  may  be  observed  can  be 
diagnosed  by  the  manager  who  knows  his  pro- 
jection— not  in  the  sense  that  he  is  competent 
to  run  and  service  a  projector,  but  to  the  degree 
that  he  has  a  familiarity  with  the  subject  of 
projection. 

He  knows  that  screen  illumination  depends 
upon  the  type  of  arc  used,  the  current  consumed 
at  the  arc ;  setting  of  carbons ;  condition  of  con- 
densers, lenses  and  reflectors ;  optical  line-up, 
etc. 

He  knows  whether  various  change-overs  be- 
tween reels  are  smooth.  He  knows  that  if 
there  is  "vibration,"  or  jump  in  the  pictures, 
that  this  may  be  due  to  insufficient  tension, 
shrunken  film,  loops  which  are  too  short,  dirt  on 
the  face  of  the  intermittent  sprocket,  emulsion 
deposits  in  film  traps — and  these  are  things 
which  can  be  corrected  right  in  the  booth.  The 
same  condition  may  be  due  to  transmitted  vibra- 
tion from  motor  or  sound  attachment,  by  un- 
stable projector  base  or  the  projection  room 
floor  itself.  Wherever  the  condition  is  observ- 
able on  the  screen,  check  should  be  made  to 
determine  the  origin  of  the  ailment — and  here  is 
where  the  "cooperative  spirit"  between  manager 
and  projectionists,  of  which  Rubin  speaks,  can 
come  into  play.  The  proper  spirit  is  to  take 
the  matter  up  with  the  projectionists,  have  them 
check  and  make  their  report  on  the  source  of 
the  trouble. 

As  to  "even"  illumination,  this  results  from 
proper  optical  line-up  of  the  arc,  the  condensers, 
reflectors  and  objective  lenses.  Poor  change- 
overs  may  be  the  result  of  film  being  missing 
from  ends  of  reels;  by  projectionist  taking  the 
wrong  cues  to  start  motor  on  film  change-over ; 
by  throwing  the  fader  over  too  soon  or  too  late. 

To  prevent  some  of  these  difficulties,  as  well 
as  to  guard  against  interruptions  of  the  show, 
all  film  should  be  inspected  for  loose  splices  and 
other  defects  before  projection.  This  chore  is 
one  which  the  manager  should  be  assured  is  done 
regularly  and  with  the  faithfulness  of  ritual. 
If  he  has  developed  the  cooperative  spirit  be- 
tween his  office  and  the  booth,  the  job  will  be 
cared  for.  The  same  goes  for  the  regular,  daily 
inspection  of  lamps,  sound  equipment,  projectors 
— and  for  the  cleaning  and  lubrication  of  the 
equipment  on  a  basis  of  regularity — something 
which  is  worked  out  best  when  fhe  men  in  the 
booth  have  been  either  encouraged  to  efi^ect,  or 
among  themselves  have  arranged  to  bring  about. 
It's  a  matter  of  supreme  indifference  to  man- 
agement who  does  the  work  (that  is  to  say 
how  the  men  work  it  out  among  themselves 
to  give  the  proper  servicing  to  the  equipment 
and  efficient  operation)  so  long  as  the  job  is 
well  done. 

These  inspections  determine  if  the  proper  ten- 
sions and  adjustments  are  maintained  through- 
out the  projector  mechanisms.  If  tension  is 
too  tight,  the  film  is  likely  to  break  (and  where 
this  condition  occurs  with  any  degree  of  fre- 


Educational  Program 

The  establishment  of  "educational  activ- 
ities" among  projectionist  locals,  advocated 
by  P.  A.  McGuire  of  International  Projector 
Corp.,  and  endorsed  by  many  members  of 
locals  in  various  parts  of  the  country,  is 
progressing  as  a  movement  designed  to  be 
of  important  conservation  work  throughout 
the  theatre  field. 

The  program  suggested  by  McGuire  was  not 
for  formal  school  or  class-room  work,  but 
that  projectionists  make  discussions  and 
"forums"  a  practice  whenever  the  opportunity 
occurs  at  gatherings  or  meetings  among  them- 
selves. 


quency  there  may  be  laxity  in  inspecting  and 
adjusting  the  machine). 

Most  important  is  that  the  adjustments  are 
precise  in  maintaining  proper  clearances  of  pad 
rollers,  fire  valve  rollers  and  film  trap;  the 
proper  tension  on  pressure  pads  and  takeup. 
These  factors  loom  large,  for  proper  maintenance 
covering  the  points  will:  1,  extend  the  life  of 
the  mechanism  parts;  2,  lessen  the  liability  of 
film  fires ;  3,  conduce  to  the  best  screen  results ; 
4,  reduce  wear  and  injury  to  the  film — which 
latter  has  become  a  tremendously  important 
matter,  as  film  must  not  be  wasted,  now  that  it 
actually  is  precious  material,  made  from  chemi- 
cals needed  for  ammunition  and  weapons  of 
war. 

Sound  volume,  and  whether  it  is  uniformly 
maintained,  is  another  obvious  fault  which  the 
manager  can  detect.  When  sound  is  uniformly 
maintained  on  each  subject,  or  reel  projected, 
the  projectors  have  been  tested  and  adjusted 
for  equal  volume.  This  is  another  important 
job — not  so  much  a  matter  of  "house  control" 
when  sound  service  is  supplied  by  a  servicing 
organization;  but  something  the  projectionists 
can  and  should  take  care  of  thorough  periodic 
inspection  and  adjustment. 


New  Allen  Park  Theatre  Opens 

Allen  Park,  Mich. — The  downriver  area's 
newest  theatre,  the  Allen  Park,  was  opened  here 
recently  by  Nicholas  George,  of  Dearborn,  Mich., 
owner,  and  Al  Grasgrin,  manager.  The  theatre, 
which  is  in  the  center  of  the  business  district, 
makes  extensive  use  of  indirect  lighting  of  the 
interior,  and  is  designed  in  the '  auditorium  to 
provide  more  light  for  patrons  looking  for  seats 
and  at  the  same  time  provide  sufficient  darkness 
for  proper  projection. 


Marianne,  Bellevue,  Ky.,  Opens 

Bellevue,  Ky. — The  Marianne  Theatre  was 
opened  here  this  month  by  Peter  Smith,  owner 
and  operator.  The  theatre  has  a  seating  ca- 
pacity of  7000  persons  and  has,  among  other 
modern  features,  a  spacious  "cry  room,"  a  glass- 
enclosed  sound-proof  room,  where  mothers  may 
take  their  restless  children  and  still  enjoy  the 
show  without  disturbing  other  patrons. 


Strand,  Dundee,  Reopened 

Dundee,  N.  Y. — Oscar  Lane  has  purchased 
the  former  Earnest  Block  and  has  started  on 
remodelling  the  building  for  a  first  floor  theatre. 
While  alterations  are  being  made  on  the  ground 
floor  Mr.  Lane  expects  to  temporarily  open  the 
theatre  on  the  second  floor. 


Strasburg  Theatre  Remodelled 

Strasburg,  Va. — Plans  for  the  complete  re- 
modelling of  the  Strand  Theatre  here  call  for 
the  erection  of  an  annex  approximately  25  feet 
deep  which  will  provide  for  an  enlarged  stage 
and  an  additional  seating  capacity  of  over  100 
seats.  The  remodelling  job  will  also  include 
new  sound  and  projection  machines. 


June  20,  1942 


SHOWMEN'S    TRADE    R  E  \'  I  E  W 


Page  29 


A  Theatreman  Asks:  'Are You  Really  Patriotic? 


Xozvliere  is  the  urge  to  do  all  within 
the  power  of  the  individual  to  help  the  war 
effort  more  pronounced  than  in  the  field 
of  theatre  operation.  Our  government 
officials  have  urged  that  the  greatest  pub- 
licity be  given  to  the  ways  and  m^ans  in 
which  the  civilian  anxious  to  do  his  part 
can  aid  in  the  Victory  Campaign.  For  this 
reason,  STR  reprints  below  an  editorial 
by  Mitchell  Wolfson,  of  the  Wometco 
Theatres  Circuit,  which  appeared  in  a 
recent  issue  of  that  company's  house  or- 
gan, "Contact." 

You  don't  have  to  engage  in  physical  combat 
to  help  i'our  countr}'.  iNlan}'  of  our  employes  will 
remain  here  in  Greater  Miami  for  the  duration, 
either  due  to  the  fact  that  t\\ty  are  not  physi- 
call}-  able  to  enter  our  armed  forces,  or  because 
they  have  dependents,  or  because  they  cannot  be 
replaced  in  their  civilian  duties,  or  for  several 
other  goods  reasons  which  would  disqualifj' 
them. 

However,  "you  can  do  your  bit"  to  help  your 
Country  and  help  your  friends  and  fellow 
countrymen  who  are  actually  at  the  front  doing 
the  physical  fighting. 

It  is  incumbent  for  your  self  respect  that  you 
sacrifice  many  comforts  and  luxuries,  and  some 
things  that  j'Ou  formerly  considered  necessities. 

Don't  drive  j'our  car  any  more  than  is  actually 
necessary.  Get  with  other  employes  and  ride 
together.  The  time  will  come  when  you  will 
be  ashamed  to  ride  alone  in  a  car.  Take  other 
employes  on  necessary  trips  to  the  bank,  to  the 
home  office,  to  the  newspaper  offices,  and  to  and 
from  work.  Buj'  war  stamps  and  bonds  and 
keep  buj-ing  them.  Help  in  every  worthwhile 
movement,  such  as  Xa\-A-  Relief.  Army  Relief, 
U.  S.  O.  and  j'our  local  home  defense  organiza- 
tions, such  as  Community  Chest,  Red  Cross  and 
other  civic  obhgations. 

If  3'ou  waste  anything,  j'ou  are  no  patriot. 
Every  ounce  of  material  should  be  conser\-ed ; 
carbons,  paper,  supplies,  j'es — even  your  tooth- 
paste, razor  blades,  etc. 

It  is  your  patriotic  dutj'  to  conserve  material 
of  all  sorts  and  you  can  do  your  share  in  win- 
ning this  war  through  your  civilian  efJort. 

Your  fellow  employes  notice  when  j'ou  waste 
anything,  and  will  lose  their  respect  for  you  as 
this  war  continues  if  you  are  not  truly  patriotic. 

You  will  lose  respect  for  yourself  unless  you 
conscientiously  and  methodically  conserve  your 


Patrons  Would  Rather 
Not: 

•  Be  forced  to  walk  into  the  theatre  through 
a  lobby  littered  with  paper  scraps  from  candy 
wrappers,  burnt  matches  or  cigarette  butts. 

•  Stumble  and  falter  in  the  dark  while  look- 
ing for  a  seat  they  should  be  shown  to  by  an 
attentive  usher. 

•  Hear  screen  dialogue,  music  or  sound 
effects  in  distorted  form  or  over-loud  volume. 

•  Settle  down  into  a  seat  that  should  be 
comfortable — but  isn't  because  somebody  was 
to  lazy  to  discover  the  thing  wobbles  on  its 
feet  and  could  have  been  fastened  properly 
in  a  few  minutes  by  a  maintenance  man. 

•  Enter  a  retiring  room  whose  messy  ap- 
pearance makes  it  more  a  place  to  retreat 
from  than  retire  to. 

The  above  are  a  few  of  the  avoidable 
patron-irritants  which  are  not  so  uncommon 
as  they  should  be.  No  excuse  for  any  of 
them  —  priorities  to  the  contrary  notwith- 
standing. There's  nothing  to  prevent  alert 
management  that  sees  to  it  that  lobbies  are 
frequently  swept  clear  of  litter;  ushers  are  on 
the  job  to  look  after  the  patron  seeking  a 
seat;  projectionist  performance  that  keeps 
sound  levels  at  the  proper  volume;  materials 
for  fastening  chairs  which  work  loose  from 
their  bases. 


material,  your  money,  and  use  j-our  best  effort 
to  produce  more  and  conserve  so  that  more 
material  and  more  help  can  go  to  our  soldiers, 
sailors  and  marines. 

I  consider  anyone  a  real  patriot  who  thinks 
conservation  and  practices  conservation,  and  who 
goes  "all  out"  for  the  war  effort  whether  it  be 
through  his  civilian  effort  or  his  serv^ice  in  the 
armed  forces  of  our  country. 


Budget  Plan  for  Projection 
Repairs  at  All  NTS  Branches 

A  new  Budget  Plan  for  major  repairs  on 
projection  equipment,  announced  by  National 
Theatre  Supph'  Company  is  being  offered  to 
exhibitors  by  all  the  28  branches  of  National 
and  it  will  include  the  repair  of  projector 


mechanisms,  the  repair  of  lamphouses,  the  re- 
pair of  magazines,  regrinding  and  surface- 
treating  of  projection  lenses,  replacement  of 
motion  picture  screens,  purchase  of  booth  ac- 
cessories including  lubricants,  fire  protective 
supplies  and  spare  vacuum  tubes. 

Emphasis  is  laid  on  the  fact  that  this  Budget 
Plan  is  National-operated  and  National-financed. 
National  Theatre  Supply  Company  handles  all 
the  details  and  arranges  payments  to  meet  the 
exhibitor's  needs.  Weekly  or  monthly  pay- 
ments may  be  spread  over  a  period  up  to  one 
year. 


Lexway,  Baltimore,  Sold 

Baltimore,  Md. — Standard  Enterprises,  Inc., 
have  acquired  title  to  the  Le.xway  Theatre  and 
after  improvements  have  been  made  will  open 
the  house  under  a  new  policj-. 


IF  YOU  WANT 


ONI-KHOWATT 

PROJECTION  ARC  UWPS 


.  .  wouldn't  have  anytMn^^f ^^^^^^^^  ^ 
delivery  now,  we  regret  ^^^^^i^^s  now. 

there  are  more  ^  ^^ur  lamp 

We  suggest thatyou-^^^^^^^ 
problems  and  we  w.ll  BIG  JOB 

present  equipment  m  serv  y^^^^^uie.  we 

[s  done  and  you  ^^"K^^J^l^^^,,  possible  parts 
will  continue  to  render  the  l^es  y 

and  repair  service.  ...-^^^  and  limita- 

If  newly  imposed  war  con^^^^^^^^^^^^ 
tions  (such  as  the  necessity  o  ^r^e^ 

operating  difficulties,  a  ou  will 

H  your  present  ^^^^         ^^^^^^^^^  -11. 
have  no  worries,  for  ttiey  i 
practically  forever.  ^„„.kIV 

NM.ONAI  THEATRE  SUPPLY  COMPANY 

"There,  a  Branch  Near  You 


Page  30 

SHOWMEN'S 

TRADE  REVIEW 

June  20,  1942 

\ 
\ 

\ 

STR  West  Coast  Offices 

10424  Bloomfield  St. 

North  Hollywood,  Calif. 

Telephone,  Sunset  1-6292 

PROGRAM  NOTES  FROM  THE  STUDIOS 

Time  for  Love'  Gets  Technical  Adviser/  Ruth  Terry 
Cast  Opposite  Autry/  Barton  Directs  'Spirit  of  Stanford' 


►  Producer-Director  George  Stevens  canceled  a 
trip  to  personally  edit  Columbia's  "Mr.  Twigh- 
light,"  starring  Gary  Grant,  Jean  Arthur  and 
Ronald  Colman.  Frederick  Hollander  will  score 
the  picture. 

y  Producer  Arthur  Hornblozv  returned  from 
New  York  zvhere  he  talked  to  playwrights  and 
sought  new  talent  for  casting  in  his  forthcom- 
ing MGM  production  "Quo  Vadis." 

y  Monogram  has  set  "Arizona  Stage  Goach"  as 
the  title  of  their  new  "Range  Busters"  western 
featuring  Ray  Gorrigan,  John  King  and  Max 
Terhune.  George  W.  Weeks  produces  and  S. 
Roy  Luby  directs.  Nell  O'Day  will  have  the 
feminine  lead. 

y  Director  Mitchell  Leisen  has  arranged  for  a 
technical  advisor  for  "No  Time  For  Love,"  but 
the  expert  will  advise  on  tunnel-digging  instead 
of  love.  The  Colbert-Mac  Murray  starrer  has 
an  interesting  cast:  Ilka  Chase,  Paul  McGrath 
of  "Lady  in  the  Dark"  fame.  Bill  Goodzmn  and 
June  Havoc. 

y  Ruth  Terry  has  been  assigned  the  feminine 
lead  opposite  Gene  Autry  in  "Gall  of  the 
Ganyon"  a  super-special  Joe  Santley  will  direct 
and  Harry  Grey  produces. 

yjerrold  T.  Brandt  will  produce  the  sixth  of 
the  Scattcrgood  Baines  series  for  RKO  with 
Guy  Kibbee  jitterbugging.  The  title  of  the 
picture  zvill  be  "Scattergood  Szvings  It."  Asso- 
ciate Producer  Frank  Melford  is  testing  singers 
and  dancers. 

y  Ben  Hecht's  first  production  effort  at  20th- 
Fox  started  shooting  last  week.  "China  Girl" 
with  Gene  Tierney  and  George  Montgomery 
for  which  Hecht  wrote  the  screenplay  will  be 
directed  by  Henry  Hathaway,  assisted  by  Abe 
Steinberg. 

►  Charles  Ruggles  is  making  personal  appear- 
ances zvith  Charles  Winninger  for  the  premiere 
of  Edward  Small's  United  Artists  release, 
"Friendly  Enemies." 

y  Director  Jean  Renoir  has  started  shooting  the 
Deanna  Durbin  picture  "Forever  Yours,"  with 
Edmond  O'Brien  in  the  lead  and  Barry  Fitz- 
gerald supporting.  Bruce  Manning  is  produc- 
ing with  Frank  Shaw  as  associate. 

y  Robert  Buckner's  production  of  "The  Desert 
Song"  zvill  begin  shortly  under  the  direction  of 
Robert  Florey.  Gene  Lockhart  zvill  be  the 
"heavy,"  zvith  Dennis  Morgan  and  Irene  Man- 
ning starring.  Most  of  the  shooting  will  be  on 
location. 

y  Charles  Barton  is  directing  "The  Spirit  of 
Stanford"  which  Sam  White  is  producing  for 
Columbia.  A  specially  bound  script  of  the 
Frankie  Albert-Marguerite  Chapman  starrer 
was  presented  to  the  University  by  Producer 
White. 

y  Dave  Miller  and  Fred  Zinneman,  directors  at 
MGM,  had  their  options  lifted  by  the  studio. 


Miller  is  on  loan  to  Republic  for  "Flying  Tigers" 
and  Zinneman  is  directing  "Eyes  of  the  Night." 

|>  Producer-Director  Edward  Finney  has  engaged 
the  major  part  of  the  cast  for  Monogram's 
"King  of  the  Stallions."  The  cast  includes 
Chiefs  Thundercloud  and  Yowlachie,  but  the 
star  is  a  black  stallion,  Nakoma. 

^  George  Marshall  zvill  direct  Paramount's  com- 
ing all-star  musical  "Star  Spangled  Rhythm." 
The  picture  is  written  around  more  than  30 
stars  zvho  play  themselves,  among  whom  are 
Bob  Hope,  Bing  Crosby,  Dorothy  Lamour, 
Paulctte  Goddard,  Ray  Milland,  Fred  MacMur- 
ray,  Mary  Martin,  Veronica  Lake  and  Victor 
Moore. 

y  Jerry  Colonna  and  Vera  Vague  will  lead 
Republic's  new  "Ice-Gapades  Revue"  which 
Bernard  Vorhaus  is  directing  for  Associate 
Producer  Robert  North. 

►  Morrie  Ryskind  is  over  at  20th-Fox  revising 
the  script  on  "The  Meanest  Man  in  the  World," 
a  Jack  Benny  starrer  which  William  Perlberg 
zvill  produce. 

►  As  a  result  of  reception  of  their  "Bashful 
Bachelor"  RKO  moved  ahead  the  schedule  for 
the  production  of  Lum  and  Abner  pictures. 
"Wonderful  World,"  with  Jack  Votion  produc- 
ing, will  be  their  next. 

y  Director  Richard  Rosson  and  a  camera  crew 
zvill  leave  zvithin  a  few  days  to  spend  five  to  six 
zvceks  filming  activities  of  the  corvette  fleet  in 
the  Atlantic,  the  footage  to  be  included  in 
"Corvettes  In  Action,"  a  Howard  Hawks  pro- 
duction for  Universal. 

►  Thurston  Hall  will  appear  in  Paramount's 
"Great  Without  Glory"  as  a  Senator  who  leads 
the  Congressional  movement  to  award  $100,000 
to  Dr.  William  Morton,  discoverer  of  anesthesia. 
Joel  McCrea  stars  as  Morton.  Other  past 
historical  persons  will  be  portrayed  in  the  film, 
among  whom  will  be  President  Franklin  Pierce 
and  the  editor,  Horace  Greeley. 

y  Director  Herman  Shumlin  has  completed  his 
cast  for  the  Hal  B.  Wallis  production  "Watch 
On  The  Rhine "  zvhich  Shumlin  produced  and 
directed  on  the  Broadway  stage.  Most  of  the 
original  company  zvill  be  in  the  picture,  with 
the  principal  exception  that  Bctte  Davis  will  play 
the  feminine  lead  instead  of  Mady  Christians. 
Paul  Lukas  zvill  repeat  in  the  male  lead. 

^  Bryan  Foy  will  produce  "Corregidor"  for 
20th-Fcx.  The  picture  will  attempt  a  portrayal 
of  the  struggle  of  MacArthur's  heroes  at  Manila 
Bay. 


Roach  Signs  'Miss  America' 

Rosemary  La  Planche,  present  "Miss  Amer- 
ica," the  title  won  last  summer  at  Atlantic  City, 
was  signed  by  Hal  Roach  for  a  leading  role  in 
"Prairie  Chickens"  which  stars  the  late  Will 
Rogers'  son,  Jimmy,  and  Noah  Beery,  Jr., 
under  Hal  Roach  Jr.'s  direction. 


Three  Heads  Better  Than  One 

Director  Busby  Berkeley,  Judy  Garland  and  Gene 
Kelly  put-  their  heads  toget-her  to  map  out  a 
dance  routine  for  MGM's  "For  Me  and  My  Gal." 
Film  tells  of  a  young  vaudeville  team  struggling 
through  the  days  of  World  War  I.  Included  in 
cast:  George  Murphy,  Marta  Eggerth,  Ben  Blue. 


Mli>.    S Aaiuma*t  Qaed. 
Studio.   S  iialllft^ 


Dear  Mr.  Exhibitor's  Wife: 

They're  filming  a  cute  scene  on  the  Ginger  Rogers- 
Cary  Grant  picture  "Once  Upon  A  Honeymoon"  over 
at  RKO  this  afternoon,  so  suppose  you  rout  out  soma 
of  this  rabid  Ginger  Rogers  fans  and  see  if  they  wouldn't 
like  to  come  along  with  us. 

This  time,  no  lunch,  for  they  don't  start  shooting 
until  later,  but  I'll  pick  you  up  in  plenty  of  time. 

Story  sounds  good :  She's  a  small-town  girl  in  Vienna 
who  has  been  putting  on  "the  dog,"  and  so  met  and 
is  going  to  marry  a  Baron.  Plans  have  been  made  for 
the  wedding  and  she's  expecting  a  male  fitter,  who 
is  to  make  her  trousseau.  Instead,  newspaperman 
Gary  Grant  shows  up.  She  gets  wise  to  him  as  soon 
as  he  tries  to  take  her  measurements  with  a  steel  tape 
measure  .  .  .  and  he  soon  learns  that  she  isn't  what 
she  appears  to  be.  Just  as  we  arrive  on  the  set,  they 
prepare  for  a  "take"  on  the  measuring  scene.  The 
director  says  "shoot,"  and  they  start  grinding.  The 
scene,  which  is  amusing  to  everyone  present,  is  over 
in  a  few  moments. 

This  is  the  first  picture  in  over  three  years  in  which 
Ginger  gets  a  chance  to  display  a  real  "glamor"  ward- 
robe. Twenty-six  gowns  to  be  exact,  and  most  of  them 
practical  for  all  women,  for  simplicity  is  the  keynote. 
At  the  moment  she's  wearing  one-piece  Royal  Blue 
Satin  lounging  pajamas,  and  her  monogram  is  em- 
broidered in  white  just  below  the  left  shoulder. 

The  room  is  a  combination  bedroom-sitting  room. 
The  wall  behind  the  bed  and  the  drapes  are  blue  too, 
a  few  shades  lighter  than  the  pajamas.  The  other  walls 
are  white;  over  in  one  corner  is  a  dressing  table  with 
a  pink  satin  skirt.  All  the  colors  are  soft  and  blend 
well  and  make  one  think:  it's  a  swell  idea  for  the  next 
time  we  decide  to  redecorate. 

Another  interesting  thing:  this  is  the  first  picture  in 
two  years  for  Director  Leo  McCarey,  the  man  of 
"Awful  Truth"  fame.  I'm  sure  he's  back  to  do  with 
this  picture  what  he  did  with  "The  Awful  Truth," 
which  won't  make  anyone  mad.    Good  luck,  McCarey. 

By  the  way,  did  you  notice  that  Ginger  is  a  blonde 
again?  Why  they  ever  changed  the  color  of  her  hair 
is  something  I'll  never  know,  for  no  one  could  look 
better  than  she  does  at  the  present  moment  and  her 
natural  coloring  is  something  most  of  us  would  give 
our  right  eye  for. 

Am  planning  to  see  Bette  Davis  next  week,  so  get 
ready  for  a  treat.    See  you  then.  Ann  Lewis 


June  20,  1942 


SHOWMEN'S    TRADE    R  E  \'  I  E  W 


Page  31 


HOLLYWOOD 
STUDIO 
ROLND-UP 


Twelve  new  pictures  started  rolling  this  week : 
COLUMBIA 

TRAIL'S  END — Principals:  Russell  Hayden.  Bob 
Wills,  Alma  Carroll.  Dub  Taylor.  Director,  William 
Berke. 


METRO-GOLDWYN-MAYER 

CARGO  OF  INNOCENTS— Principals:  Robert  Tay- 
lor, Charles  Laughton,  Brian  Donlevy,  Walter  Bren- 
nan.    Director,  Robert  Z.  Leonard. 

MAN  ON  AMERICA'S  CONSCIENCE— Principals : 
Van  Heflin.  Lionel  Barrymore,  Marjorie  Main.  Di- 
rector, William  Dieterle. 

WHISTLING  IN  DIXIE — Principals:  Red  Skelton, 
Ann  Rutherford.  Diane  Lewis.  Director,  S.  Sylvan 
Simon. 


MONOGRAM 

KING  OF  THE  STALLIONS — Principals:  Chief 
Thundercloud,  Chief  Yowlachie,  David  O'Brien.  Pro- 
ducer-Director, Edward  Finney. 

ARIZONA  STAGECOACH— Principals;  Ray  Cor- 
rigan,  John  King.  Max  Terhune.  Director,  S.  Roy 
Luby. 


PARAMOUNT 

MISSING  MAN — Principals:  WiUiam  Boyd,  Claudia 
Drake,  Jay  Kirby,  Andy  Clyde.  Director,  Lesley 
Selander. 


RKO-RADIO 

TIM  HOLT  NO.  4 — Principals:  Tim  Holt,  Ann  Sum- 
mers, Cliff  Edwards.   Director,  Lambert  Hillyer. 


20th  CENTURY-FOX 

CHINA  GIRL — Principals:  George  Montgomery,  Gene 
Tierney,  Osa  Massen,  Myron  McCormick.  Director, 
Henry  Hathaway. 

SPRINGTIME  IN  THE  ROCKIES  (Technicolor)  — 

Principals :  John  Payne,  Betty  Grable,  Carmen  Mi- 
randa, Edward  Everett  Horton,  Harry  James  &  His 
Orchestra.    Director,   Irving  Cummings. 

MANILA  CALLING— Principals:  Lloyd  Nolan,  Car- 
ole Landis.  Cornel  Wilde.   Director,  Herbert  I.  Leeds. 


UNIVERSAL 

OFF  THE  BEATEN  TRACK  —  Principals:  Ritz 
Brothers,  Carol  Bruce.    Director,  Edward  F.  Cline. 


TITLE  CHANGES 

"EUerv    Queen    Across    The    Atlantic"    (Col.)  now 
EXEMY   AGEXTS   MEET    ELLERY  QUEEN. 
"Seven     Girls"     (MGM 1     now     SEVEX  SWEET- 
HEARTS 

"'Once  Upon  a  Thursdav"  (MGM)  now  AFFAIRS 
OF  MARTHA. 

"What  Happened  Caroline?"  (L'niv.)  now  LOVE  & 
KISSES  CAROLIXE. 

■■Shot  Gun  Guard"  (Col.)  now  RIDING  THROUGH 
XEVADA. 

•■The  Talk  of  the  Town"  (Col.)  now  MR.  TWI- 
LIGHT. 


RKO  Signs  Dudley  Nichols 

Dudley  Nichols  has  been  signed  to  a  -writer- 
director  contract  by  RKO,  effective  August  1. 
Nichols  recently  completed  the  screen  adapta- 
tion of  Ernest  Heming-\vay's  novel,  "For  Whom 
the  Bell  Tolls,"  which  Sam  Wood  is  directing 
for  Paramount.  The  writer-director's  first  as- 
signment under  the  new  deal  is  a  picture  which 
will  star  Charles  Laughton,  ^Maureen  O'Hara 
and  George  Sanders. 


Paramount  Lifts  Wilder  Option 

Option  of  Billy  Wilder  has  been  lifted  by 
Paramount.  His  next  assignment  will  be 
"Men's  Wear,"  an  original  screen  story  by 
himself  and  Charles  Brackett,  on  which  the 
latter  will  be  associate  producer.  Wilder  re- 
cently completed  direction  of  "The  Jilajor  and 
the  Minor." 


Warner  Unit  Now  in  Florida 
On  Location  Shooting  'Air  Force' 

A  location  unit  numbering  more  than  100  is 
in  Tampa,  Fla.,  for  a  stay  of  five  weeks  or 
more,  to  shoot  the  major  portion  of  the  Hal  B. 
Wallis  production,  for  Warner  Bros.'  "Air 
Force,"  aviation  war  saga,  which  Ploward 
Hawks  will  direct.  Jack  Sullivan  is  in  the 
troupe  as  assistant  to  Hawks,  with  Tony  Gaudio 
as  cameraman. 

Another  large  Warner  unit  has  left  for 
Gallup,  N.  AI..  where  "The  Desert  Song"  will 
be  filmed.  Robert  Buckner  is  producer,  with 
Robert  Florey  directing. 


Midway  Naval  Engagement  Timely 

Both  Universal  and  RKO  have  expanded  their 
plans  on  a  picture  so  that  the  recent  naval  en- 
gagement at  Midway  may  be  made  Dart  of  the 
story.  Universal  has  been  preparing  "Don 
Winslow*  of  the  Coast  Guard"  beginning  with 
Pearl  Harbor,  and  now  Henry  MacRae,  asso- 
ciate producer,  has  expanded  the  script  to  in- 
clude the  new  battle  of  Alidway.  RKO,  planning 
"Stand  By  To  Die"  for  Nov.  15,  has  moved  the 
starting  date  up  to  August  1.  The  picture, 
which  David  Hempstead  is  producing,  will  star 
Rosalind  Russell,  and  concerns  an  American 
woman  flier  engaged  in  secret  activity  for  the 
U.  S.  in  some  Pacific  islands. 


LeRoy  Coins  Campaign  Slogan 

Alervyn  LeRoy,  chairman  of  directors  on  the 
war  bond  selling  staff  at  MGM.  has  coined  a 
slogan  which  the  Hollywood  Motion  Picture 
Committee  will  use  in  its  campaign  to  enlist 
employes  on  the  10  per  cent  payroll  savings 
plan  for  the  purchase  of  bonds  and  stamps. 
The  slogan:  "Let's  all  be  110  per  cent  Ameri- 
cans." 


WADC  Sponsors  'Army'  Premiere 

First  showing  of  Monogram's  "She's  in  the 
Arm}'"'  in  San  Bernardino,  Calif.,  last  week  w'as 
sponsored  by  the  Women's  Ambulance  and  De- 
fense Corps.  The  organization  expects  to  spon- 
sor showings  in  other  localities. 


Supervising  Cutting  and  Dubbing 

Jack  Schwarz  is  supervising  the  cutting  and 
dubbing  of  his  first  motion  picture,  "Baby  Face 
Morgan,"  for  Producers  Releasing  Corp. 


W  ANDERI]\G 
HOLLYWOOD 

Sights  in  the  Paramount  commissary  ;  Franchot 
Tone  and  his  new  bride  talking  to  a  third 
person  we  don't  know ;  Cecil  B.  DeMille  con- 
ferring with  an  Army  officer  and  Navy  officer. 
Ella  Boros,  who's  at  the  table  with  us,  explains 
that  the  officers  were  connected  with  the  Dr. 
Wassel  incident  which  DeMille  plans  to  film. 

Ella  introduces  us  to  that  beautiful  blonde  at 
the  next  table  whom  it'e  learn  is  Marjorie 
Rcynulds.  Until  recently  she  played  in  westerns. 
After  seeing  her  with  Bing  Crosby  and  Fred 
Astairc  in  "Holiday  Inn,"  we  conclude  she's  not 
only  beautiful  but  can  sing  and  dance  well 
enough  to  afford  tough  competition  for  the  male 
leads.  And  to  think  that  her  talents  ivere 
stifled  by  casting  her  in  "small"  pictures! 

\\'hile  visiting  "The  Gay  Senorita"  set  at 
Columbia  we  learn  from  Director  William  A. 
Seiter  that  renovated  sets  are  being  used  in 
order  to  keep  under  the  $5,000  limit  on  new 
sets.  Anyway,  they're  magnificent,  and  really 
look  like  new.  We  also  chat  with  Jack  Mintz, 
Seiter's  assistant,  and  Fred  Stanley,  Astaire's 
agent. 

Moving  on  to  the  "My  Sister  Eileen"  set,  we 
see  Director  Alexander  Hall  requiring  Rosalind 
Russell,  Janet  Blair  and  George  Tobias  to  re- 
peat a  scene  many  times  because  he  senses 
instinctively  that  the  timing  is  a  hair  trigger 
off.  After  okaying  a  "take,"  Hall  tells  us  there 
arc  so  many  laughs  in  the  picture  he  has  trouble 
keeping  the  men  out  of  the  projection  room 
idiile  the  rushes  are  being  shown. 

Later  in  the  week  stop  off  at  Monogram, 
watch  the  new  foreign  producer-director  Richard 
Oswald  try  to  work  during  production  of  "Island 
of  Fury"  while  Alan  Mowbray  kids  him  about 
his  difficulties  with  the  English  language.  Said 
to  be  one  of  Monogram's  biggest,  the  picture 
features  John  Howard,  Gilbert  Roland,  Helen 
Gilbert,  Mowbray,  and  Noah  Beery. 


"Shadows  of  Doubt"  has  been  named  as  the 
first  picture  Alfred  Hitchcock  will  direct  for 
Jack  H.  Skirball  Productions,  Inc.  Skirball 
will  produce. 


HOW  ABOUT  AN  ASSISTANT,  MR.  BERNHARDT? 

Director  Curtis  Bernhardt  is  shown  above  instructing  five  young  ladies  before  a  scene  is  filmed  for 
Paramount's  Technicolor  musical,  "Happy  Go  Lucky,"  which  features  Mary  Martin,  Dick  Powell,  Betty 
Hutton,  Eddie  Bracken  and  Rudy  Vallee.  The  girls  require  little  instruction,  however,  for  they  don't  have 
to  say  much  to  register  in  a  scene,  what  with  their  other  qualifications.  They  could  be  tongue-tied, 
for  that  matter,  and  still  steal  the  scene.    Their  telephone  numbers?    We'd  like  to  know,  too! 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


June  20,  1942 


The  Incredible  Sfranger     (Very  Fine) 

MGM  (K  385)  Passing  Parade  No.  5   11  mins. 

A  cleverly  pictured  recounting  of  an  unusual 
story  about  a  man  who  had  suffered  the  loss 
of  his  family  and  severe  injuries  to  himself  in 
a  devastating  fire  and  how  he  arranged  for  the 
reconstruction  of  the  house  that  burned  in  the 
town  where  his  loved  wife  had  called  home. 
The  country  folk  are  amazed  and  confounded 
by  the  actions  of  the  stranger  until  the  town 
doctor  happens  on  the  solution  of  the  mystery. 
John  Nesbit  is  at  his  best  in  telling  the  story 
and  the  accompanying  camera  action  is  excep- 
tionally well  handled.  There  is  a  lot  of  sus- 
pense in  this  single  reel.    J.  Tourneur  directed. 


Puss  'N  Toots  (Very  Funny) 

MGM  (W  349)  MGM  Cartoon  No.  9     7  mins. 

Tom,  the  cat,  is  having  the  time  of  his  life 
harassing  a  tiny  mouse  when  a  neighbor  leaves 
a  pretty  kitten  in  the  care  of  the  house  servant. 
Immediately  Tom  is  smacked  by  Cupid  and 
offers  the  guest  gifts  from  the  gold  fish  bowl, 
the  bird  cage,  and  other  feline  delicacies  to  gain 
her  good  graces.  Finally  he  pounces  on  the  tiny 
mouse  who,  with  the  aid  of  a  phonograph,  finally 
manages  the  complete  rout  of  his  tormentor  to 
the  wide-eyed  amazement  of  the  pretty  kitten 
who  gets  a  resounding  kiss  from  the  tiny  war- 
rior before  he  retires  to  his  hole  in  the  wall. 


Picturesque  Patzcuaro  (Good) 

MGM  (T321)  Traveltalk  No.  11  9  mins. 

This  FitzPatrick  color  reel  shows  a  tribe  of 
Mexican  Indians  in  the  picturesque  areas  they 
have  held  for  centuries  against  intrusion  of  the 
white  man's  civilization.  Interesting  occupa- 
tions and  pastimes  of  the  Tarascan  Indians  are 
highlighted  by  an  armada  of  fishing  canoes,  each 
bearing  an  immense  net  that  resembles  a  hugh 
butterfly,  on  their  way  to  the  fishing  grounds. 


Exotic  Mexico  (Good) 

MGM  (T322)  Traveltalk  No.  12  10  mins. 

FitzPatrick  takes  the  spectator  into  the  region 
of  the  narrowest  land  separating  the  Atlantic 
and  Pacific.    This  strip,  160  miles  in  width. 


(Released  Wednesday,  June  17) 

MOVIETONE  (Vol.  24,  No.  81)— Victory  Parade  in 
New  York;  President  explains  need  for  rubber;  Sport 
stars  in  show  for  Army-Navy  Relief  (except  Philadel- 
phia, Chicago  and  San  Francisco)  ;  Allied  war  heroes 
"take"  Philadelphia  (Philadelphia  only)  ;  Victory  Pa- 
rade in  Chicago  (Chicago  only);  Army  show  celebrates 
MacArthur  Day  (San  Francisco  only)  ;  MolotofT  ends 
secret  visit  to  America ;  King  of  Greece  thanks  Ameri- 
can Red  Cross ;  Allied  war  heroes  hailed  in  Washing- 
ton ;  Carrier  Lexington  lost  after  Coral  Sea  battle. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  279)— Stirring 
film  story  of  nation's  Victory  pageants;  President 
launches  scrap  rubber  drive;  Greek  King  in  first  U.  S. 
public  address;  Molotoff's  visit  to  America;  AU-Star 
sports  show  swells  war  fund. 

PARAMOUNT  (No.  84)— Sport  stars  perform  for 
war  relief  fund;  Molotoff  trip  seals  Russia  pact;  Used 
rubber  in  Memphis;  President  launches  scrap  rubber 
drive;  Victory  Parade  in  New  York;  Exodus  of 
refugees  from  Burma. 

PATHE  (Vol.  13,  No.  84)— Victory  Parade  in  New 
York;  Molotoff  in  secret  visit  to  U.  S. ;  President 
starts  scrap  rubber  drive ;  Sport  stars  give  benefit 
show  (except  Philadelphia,  Chicago)  ;  Allied  war 
heroes  in  Philadelphia  (Philadelphia  only);  Victory 
Parade  in  Chicago  (Chicago  only). 

UNIVERSAL  (Vol.  15,  No.  93)— Victory  Parades  in 
New  York  and  Chicago;  President  launches  scrap 
rubber  drive;  Soviet  Commissar  flies  to  U.  S.;  Elmer 
Davis  new  press  chief;  Sport  stars  give  benefit  show; 
Allied  war  heroes  in  Washington. 


shaves  some  1,200  miles  from  the  trip  through 
the  Panama  Canal  and  was  the  favorite  route 
of  the  '49ers  who  wanted  to  shorten  the  sea 
journey  and  at  the  same  time  avoid  the  trip  over 
the  mountains.  The  colorful  dances  and  tribal 
customs  of  the  native  Indians  provide  highlights 
and  there  are  a  few  scenes  of  the  Ocean  to 
Ocean  highway  that  Mexico  is  rebuilding  in 
anticipation  of  the  expected  war  traffic. 


Victory  Quiz  (Amusing) 

MGM  (S  367)  Pete  Smith  Specialty  No.  7 

9  mins. 

Accompanied  by  the  rib-tickling  commentary 
of  Pete  Smith  questions  concerning  the  armed 
forces  and  the  activities  of  war  are  propounded 
to  the  audience  who  are  timed  by  a  movie  clock 
before  the  answer  is  pictured.  You'll  be  sur- 
prised how  long  the  airplane,  submarine,  para- 
chute and  tank  have  been  in  existence  and  how 
closely  the  first  models  resemble  the  modern 
craftsmanship.    W.  Jason  directed. 


All  About  Dogs  (Amusing) 

20th-Fox  (2562)  Terry-Toons  No.  2    7  mins. 

Paul  Terry  parades  the  various  samples  of 
man's  best  friend  in  a  review  that  laughingly 
illustrates  the  accomplishments  of  each  and 
comically  suggests  ways  and  means  of  giving 
the  dog  a  better  break  by  careful  selection  of 
masters  and  mistresses  of  similar  characteristics. 
The  pointer,  the  bull,  the  poodle,  the  water 
spaniel,  the  dalmatian,  the  St.  Bernard  and 
others  are  called  upon  to  demonstrate  their 
particular  claims  to  fame  in  a  manner  that  will 
cause  plenty  of  chuckles. 


Superman  Figures  Available 

A  new  Superman  giveaway  novelty,  which 
consists  of  a  five-color  cut-out  figure  with  easel 
back,  has  been  made  available  to  theatremen 
at  nominal  prices  in  lots  of  from  under  500  to 
2,000  or  more,  according  to  Paramount. 

In  addition  to  serving  as  giveaways,  the  figures 
might  also  prove  useful  on  counters  and  other 
vantage  points  in  advertising  the  cartoons. 

They  may  be  ordered  from  Tenney  Distribu- 
tors, 1133  Broadway,  New  York  City. 


(Released  Saturday,  June  20) 

MOVIETONE  (Vol.  24,  No.  82) — Navy  program  em- 
phasizes carriers;  Mass  production  of  bombers;  Rubber 
drive;  Microfilm  letters  for  U.  S.  troops;  Girl  golf 
caddies;  Rodeo  in  Australia;  Uniforms  for  Navy 
nurses;  Girl  motorcycle  unit;  War  heroes  in  Pittsburgh; 
Great  Lakes  naval  boys  on  parade;  Tribute  to  Mac- 
Arthur;  Two  more  nations  join  Allies. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  280)— U.  S.  sets 
up  base  on  Pacific  island ;  Bombing  of  the  Arizona 
at  Pearl-  Harbor;  Japanese  fleet  blasted — the  Lexington 
sunk;  Rubber  drive;  Microfilm  letters  to  U.  S.  troops 
(except  Pittsburgh,  Portland  and  Seattle)  ;  President 
prays  for  free  world;  Pittsburgh  welcomes  war  heroes 
(Pittsburgh  only)  ;  Lana  Turner  sells  bonds  (Portland, 
Seattle  only)  ;  Rodeo  for  Yankees  in  Australia. 

PATHE  (Vol.  13,  No.  85) — President  prays  for  free 
world;  Mass  production  of  bombers;  Rubber  drive; 
Navy  occupies  Pacific  island;  Rodeo  for  Yankees  in 
Australia;  Microfilm  letters  for  U.  S.  troops;  Sinkings 
of  the  Lexington  and  Arizona. 

UNIVERSAL  (Vol.  15,  No.  94)— Lexington  and 
Arizona  lost;  Mass  production  of  bombers;  United 
Nations  groups  at  White  House;  U.  S.  occupies  Pacific 
island;  Microfilm  letters  for  U.  S.  troops;  Rubber 
drive;  Rodeo  in  Australia  for  Yankees. 

PARAMOUNT  (No.  85)— U.  S.  occupies  Pacific 
island;  Microfilm  letters  for  U.  S.  troops;  Electric 
sentry  for  war  plants;  Rubber  drive;  War  Bond  drive; 
28  United  Nations  against  Axis;  First  pictures  of  loss 
of  the  Arizona  and  the  Lexington. 


Film  Executive  Turns  Actor 

Lt.-Col.  J.  L.  Warner  (right),  vice-president  in 
charge  of  production  for  Warner  Bros.,  will  be 
seen  on  the  screen,  along  with  General  H.  H.  Ar- 
nold, chief  of  the  Army  Air  Force,  and  other 
Army  officers,  as  well  as  Hollywood  actors,  in 
"Under  Those  Wings,"  two-reeler  scheduled  for 
release  in  July.  The  subject  is  one  of  the  Tech- 
nicolor Specials  on  company's  shorts  schedule. 


Kate  Smith  Reels 
Top  Columbia  *42-*43 
Program  of  Shorts 

Marking  the  songstress'  return  to  the  screen 
after  a  decade's  absence,  a  series  of  one-reelers, 
"America  Sings  with  Kate  Smith,"  loom  im- 
portantly among  Columbia's  short  subject  offer- 
ings for  1942-43.  The  series  will  be  sponsored 
by  the  USO,  with  the  net  proceeds  going  to 
that  organization. 

As  outlined  at  the  company's  national  sales 
convention  in  New  York  this  week,  the  entire 
1942-43  short  subjects  program  will  consist  of: 

Four  Serials — "The  Secret  Code,"  "The  Val- 
ley of  Vanishing  Men,"  "The  Batman"  and  "The 
Flying  General." 

Three  series  of  two-reelers — 8  Three-Stooge 
comedies  ;  4  Gloveslingers  ;  18  All-Star  comedies. 

Ten  series  of  one-reel  shorts — 8  American 
Sings  with  Kate  Smith;  16  Color  Rhapsodies 
in  Technicolor,  produced  by  Dave  Fleischer ; 
16  Columbia  Phantasies ;  8  Famous  Bands ;  8 
Columbia  Panoramics ;  6  Columbia  Tours ;  10 
World  of  Sports ;  10  Screen  Snapshots ;  8  Co- 
lumbia "Quiz"  Reels ;  10  Community  Sings. 

Changes  In  Universal 
Featurette  Program 

Important  changes  in  the  Universal  featurette 
program  for  the  new  season  are  being  made 
by  Bernard  Kreisler,  Universal  featurette  man- 
ager. 

Two  series,  "Stranger  Than  Fiction"  and 
"Going  Places,"  have  been  dropped  and  are 
being  replaced  by  "Person-Oddities"  and 
"Variety- Views."  The  Walt  Lantz  and  Andy 
Panda  Cartoons  have  been  augmented  to  10. 
In  addition  to  this  series,  Mr.  Lantz  will  also 
produce  a  new  series  of  six  Swing  Symphony 
Cartunes  in  Technicolor. 

The  series  of  13  Name-Band  Musicals  will 
be  continued  along  the  same  lines  that  proved 
their  value  this  season. 

Two  special  featurettes  are  already  in  work, 
"Eagle  Versus  Dragon,"  an  authentic  picturi- 
zation  of  a  death  struggle  between  a  trained 
eagle  and  a  giant  iguana,  and  "Roar,  Navy, 
Roar,"  a  symposium  of  the  development  of  the 
United  States  Navy. 


.  .  NEWSREEL    SYNOPSES  .  . 


June  20,  1942 


SHOWMEN'S    TRADE    REVIEW  Page  33 


ASTOR  PICTURES 


8/21/41  . 
7/24/41  . 
8/28/41  . 
9/18/41  . 
8/7/41  .. 
9/25/41  . 

2/26/42  . 
4/2/42  ., 
12/25/41 
10/16/41 
1/15/42  . 
,4/9/42  . 
2/12/42  . 
1/22/42 
3/19/42  . 


,..b8/2/4l 
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. .b2/28/42 
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.1/29/42  ...b3/ 14/42 
.1/8/42  ...bl2/l3/4l 


Rel.  See 
Mins.  Date  Issue  of 

Bat  Whispers  (My-D)  C.   Morris-U.   Merkel   86  Reissued 

Cock  of  the  Air  (C)  Chester  Morris    71  Reissued 

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  Reissued 

Fangs  of  the  Wild  Rin  Tin  Tin,  Jr  60  New  Release 

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  Reissued 

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  Reissued 

(Former  title  "Our  Daily  Bread*') 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  Reissued 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette   Colbert    80  Reissued 

Keep  'em  Laughing  Jack  Benny   72  Reissued 

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70  Reissued 

Our  Girl  Shirley  Shirley  Temple   40  Cavalcade 

Palooka  (C)   Stuart   Erwin-Lune  Velez   70  Reissued 

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak  88  Reissued 

Sky  Devils  (C-D)  Spencer  Tracy    88  Reissued 

Titans  of  the  Deep  Beebe  and  Barton  45  Reissued 

COLUMBIA  Current  1940-41 

2001  Here  Comes  Mr.  Jordan(FA)A.Robt.   Montgomery-Rita  Johnson   93. 

2039  Officer  and  the  Lady  (0)  A. . .  .Rochelle  Hudson-Bruce  Bennett....  60. 

2003  Our  Wife   (C)F  Ruth  Hussey-Melvyn  Douglas   93. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty   58. 

2017  Tillie  the  Toiler  (OF  Kay  Harris- William  Tracy   67. 

2004  You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth   88. 

Current  1941-42 

3013  Adventures  of  Martin  Eden(D)  A.Glenn  Ford-Claire  Trevor  87. 

3029  Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane   67. 

3003  Bedtime  Story  (C)A  Loretta  Young-Fredric  March  85. 

3041  Blonde  From  Singapore(CD)A. Florence  Rice-Leif  Erickson  67. 

3017  Blondie  Goes  to  College  (OF. Penny  Singleton-Arthur  Lake  74. 

3018  Blondie's  Blessed  Event  (C)F. Penny  Singleton- Arthur  Lake   69. 

3212  Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58. 

3035  Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon.  63. 

3025  Canal  Zone   (D)F  Chester  Morris-John  Hubbard  79. 

3031  Close  Call  for  Ellery 

Queen  (My)F   William  GargaB-Margaret  Lindsay..  67. 

3025  Confessions  of  Boston 

Blackie  (IVIy)F   Chester  Morris-Harriet  Hilliard  65. 

3032  Desperate  Chance  for  Ellery 

Queen  (My)   Wm.  Gargan-Margarct  Lindsay  70. 

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 
3214  Devil's  Trail  (W)  Bill  Elliott-Tcx  Ritter   61. 

3205  Down  Rio  Grande  Way  (W)F. Charles  Starrett- Russell  Hayden  58. 

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay...  68. 

3015  Go  West,  Young  Lady(WMC)F. Penny  Singleton-Glenn  Ford  71. 

3023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65. 

3039  Harvard  Here  I  Come  (C)F...Maxie  Rosenbloom-Arline  Judge  65. 

3037  Hello  Annapolis  (D)  Jean  Parker-Tom   Brown   62. 

3024  Honolulu  Lu  (C)  Lupe  Velcz-Bruce  Bennett   72. 

3101  Invaders,  The  (D)F  Leslie  Howard-Laurence  Olivier  104. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63. 

3009  Ladies  in  Retirement  (D)A...lda    Lupino-Louis    Hayward  91. 

3007  Lady  Is  Willing  (CD)A  Marlene   Dietrich-Fred    MacMurray.  91. 

3204  Lawless  Plainsman  (W)  Charles  Starrett- Russell  Hayden   59. 

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

3034  Man  Who  Returned  to  Life  (D)AJohn  Howard-Lucille  Fairbanks   60. 

3014  Meet  the  Stewarts  (C)  William    Holden-Frances    Dee   73. 

3005  Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger   90. 

3040  Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly   63. 

3213  North  of  the  Rockies  (W)F...Bill  Elliott-Tex  Ritter   60. 

3042  Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  60. 

Parachute  Nurse  (D)  Marguerite  Chapman-Kay  Harris  63. 

3202  Riders  of  the  Badlands  (W)F. Charles  Starrett- Russell  Hayden  57. 

3206  Riders  of  the  Northland  (W).. Charles  Starrett-Russell  Hayden  58. 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden  59. 

3026  Secrets  of  the  Lone  Wolf  (My)  F.Warren  William    66. 

3021  Shut  My  Big  Mouth  (C)F  Joe  E.  Brown-Adele  Mara   71. 

3022  Sing  for  Your  Supper  (DM)F.Jinx   Falkenburg-"Buddy"   Rogers..  68. 

3036  Stork  Pays  Off  (C)F  Maxie  Rosenbloom-Rochelle  Hudson.  68. 

Submarine  Raider  (D)  John  Howard-Marguerite  Chapman...  64. 

3027  Sweetheart  of  the  Fleet  (C)...Joan  Davis-Jinx  Falkenburg   65. 

3008  Texas  (D)F   William  Holden-Glenn  Ford  92. 

They  All  Kissed  the  Bride  (C).loan  Crawford-Melvyn  Douglas  85. 

3016  Three  Girls  About  Town(CD)  A  Joan  Blonilell-John  Howard  73. 

3033  Tramp,  Tramp,  Tramp  (C)  F ..  .Florence  Rice-Bruce  Bennett   68. 

3020  Two  Latins  From 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury  66. 

3010  Two  Yanks  in  Trinidad  (C)A..Pat  O'Brien-Brian   Donlevy  84. 

3203  West  of  Tombstone  (W)F  Charles  Starrett-Russell  Hayden  oO. 

3011  Wife  Takes  a  Flyer  (F)F  J.  Bennett-F.  Tone  86. 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck- Henry  Fonda  97. 

Coming  1941-42 

Atlantic  Convoy   John  Beal-Virginia  Field  66. 

Bad  Men  of  the  Hills  Charles  Starrett-Russell  Hayden  

Blondie  for  Victory  Penny   Singleton-Arthur  Lake   

Enemy  Agents  Meet  . 

Ellery  Queen   William  Gargan-Margaret  Lindsay  

Flight  Lieutenant   Pat  O'Brien-Glenn  Ford  

(Former  title  "He's  My  Old  Man") 

Gay  Senorita   Fred  Astaire-Rita  Hayworth  

Lone  Wolf  in  Scotland 

Yard  (My)   Warren  William-Eric  Blore  

Lucky  Legs   linx  Falkenburg-Russell  Hayden  

Man's  World  (D)  M.  Chapman-W.  Wright  

Mr.  Twilight  (A)  Cary  Grant-Jean  Arthur.....  

(Former  title  "Three's  a  Crowd") 

My  Sister  Eileen  Rosalind  Russell-Brian  Aherne  

Overland  to   Deadwood  Charles   Starrett-Russell  Hayden  

Pardon  My  Gun  Charles  Starrett- Alma  Carroll  

Prairie  Gunsmoke  (W)  Bill    Elliott-Tex  Ritter  

Riding  Through  Nevada  (W).. Charles  Starrett-Shirley  Patterson  

(Former  title  "Shotgun  Guard") 

Sabotage  Squad   Kay  Harris-Bruce  Bennett  

(Former  title  "Fingers") 

Spirit  of  Stanford  Frankie  Albert-Marguerite  Chapman  

Stand  By  All  Networks  John  Beal- Florence  Rice.  

Trail's  End   Russell   Hayden-Bob  Wills  

Vengeance  of  the  West  (W)...Bill  Elliott-Tex  Ritter  

MGM  Current  1940-41 

141  Barnarle  Bill  (CD)F  Wallace  Beery-Virginia  Weidler  92. 

145  Dr.  Kildare'sWeddinqDay(D)  F  .Lew  Ayres-Lionel   Barrymore  82. 

146  Life  Begins  for  Andy  .  j    „    ,    j  ,nn 

Hardy  fCD)F   Mickey  Rooney-Judy  Garland  100. 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George   Murphy  96. 

142  Stars  Look  Down  (D)  M.  Lockwood-Michael  Redgrave  98. 

140  They  Met  in  Bombay  (D>A. .  .Cl.irk   Gahle-Rosalind   Russell  92. 

148  When  Ladies  Meet  (SC)A. . .  .Joan  Crawford -Rob't  Taylor  lOo. 

'47  Whistling  in  the  Dark(MyC)  F.Skelton- Rutherford    78.. 8/8/41   b8/2/4l 

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland   117. 

226  Born  to  Sing  (DM)  Ray  McDonald-Virginia  Weidler  8  . 

220  Bugle  Sounds   (D)F  Wallace  Beery-Marjorie  Mam  01. 

208  Chocolate  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  102. 

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rnoney-Lewis  Stone   93. 

213  Design  for  Scandal  (CD)  A ....  Rosalind  Russell-Walter  Pidgeon. . .  84. 
203  Down  in  San  Diego  (0)F  Dan  Dailey,  Jr.-Bonita  Granville...  73. 

ALWAYS  CHECK  RUNNING 


MGM 


Current  1941-42 


MIns. 


Rel. 
Date 


Sef 

Issue  of 


5/7/42  . 

5/14/42 
4/23/42  , 

11/18/41 
1 1/27/41 
9/11/41  . 
12/18/41 
4/23/42 
12/11/41 
4/15/42 
8/14/41  , 
9/18/41  . 
2/12/42  . 
3/12/42 
1/1/42  . 
2/5/42  . 
,5/28/42 
1 1/20/41 
9/4/41  . 
4/2/42  . 
5/14/42 
6  18/42 
12/18/41 
6  18/42 
.  10/16/41 
.11/13/41 
.11/13/41 
.2 '19/42 
. 12/4/41 
.11/6/41 
.6/4/42  . 
.5/21/42 
.  10/9/41 
.6/11/42 
. 10/23/41 
.3/12/42 

. 10/2/41 
.3/26/42 
.1/15/42 
.4/30/42 
.10/30/41 

.7/2/42  . 


. .a2/28/42 

.al 1/15/41 
. .b3/28/42 

. .b8/30/4l 
.bl 1/29/41 
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. .b2/28/42 
. .b4/25/42 
. .alO/4/41 
. .b2/21/42 
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.. .a5/9/42 
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. .b8/30/41 
. .a8/16/4l 
.bl 1/22/41 
. .b2/21/42 
. .bl2/6/4l 
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. . .b6/6/42 
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. .b9/27/4l 
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. .bl/24/42 
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.blO/18/41 


..a5/2/42 
. .a5/2/42 
.35/23/42 


.7/9/42   a5,/2/42 


.7/30/42 
!8/26/42 


.35/16/42 


.35/16/42 
.32/21/42 


.35/23/42 


.7/16/42 


. ..al/17/42 
. . .36/13/42 


.35/23/42 


.35/16/42 


7/4/41   b7/5/4l 

8/22/41  ...b8/23/41 


.8/15/41 
.8/1/41  . 
.7/18/41 
.6/27/41 
.8/29'4l 


. .b8/9/4l 
.b7/26/4l 
.b7/l2/4l 
.b6/28/41 
b8/30/41 


Jan  bl2/6/41 

Mar  bl/24/42 

Jan  bl2/20/4l 

Nov  blO/18/41 

Mar  b2/l4/42 

Dec  bll/15/41 

Sept  b8/2/41 


201  Dr.  Jekyll  and  Mr.  Hyde(D) A.Spencer  Tr3cy-lngrid  Bergman  127. .Sept  b7/26/4( 

217  Dr.  Kildare's  Victory  (D)....Lew  Ayres-Lionel  Barrymore  82. .Jan  bl2/6/4l 

207  Feminine  Touch   (OA  Rosslind  Russell-Don  Ameche  93.. Oct  b9/20/4l 

232  Fingers  st  the  Window(My) A.Lew  Ayres-L3r3ine  Dsy   80.. Apr  b3/l4/42 

237  Grand  Central  Murder  (My)F..Van  Heflin-Virginia  Grey  72.. May   b4/25/42 

212  H.  M.  Pulhsm,  Esq.  (D)A  Hedy  Lamarr-Robert  Young  120. .Dec  bll/15/41 

241  Her  Cardboard  Lover  (D)  F ...  .Norma  Shearer- Robert  Taylor  93. .June   b5/30/42 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105. .Oct  b9/20/41 

238  I  Married  An  Angel  (M)F  Jeanette  MacDonald-Nelson  Eddy  84.. June   b5/23/42 

221  Joe  Smith,  Americsn  (D)  R.  Young-Msrsha  Hunt-V.  Heflin..  63.. Feb  bl/IO/42 

218  Johnny  Eager  (G)A  Lana   Turner-Robert   Taylor  107.. Jan  bl2/l3/41 

215  Kathleen   (D)F  Shirley  Temple-Herbert  Marsh3ll. . .  84. .  Dec  bll/15/41 

230  Kid  Glove  Killer  (D)F  Marsha  Hunt-Van  Heflin   74.. Apr  b3/l4/42 

202  Lady  Be  Good  (CM)F  Eleanor   Powell-Ann   Sothcrn  112. 

240  Maisie  Gets  Her  Man  (C)F  Ann  Sothern-Red  Skelton  85. 


205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young   81 

219  Mr.  snd  Mrs.  North  (MyC)  F . .  Grscie  Allen- Willi3m   Post,  Jr  67 

231  Mokey  (0)F   D.    Dailey-Donna   Reed   88 

227  N3zi   Agent   (Spy)A  Conr3d  Veidt-Ann  Ayars   82 

(Reviewed  as  "Salute  to  Courage") 
239  Pacific  Rendezvous  (D)F  Lee  Bowmsn-Jean  Rogers  76. 

233  Rio  Rita  (CM)F  Abbott  &  Costello   92. 

210  ShadowoftheThin  M3n(CMy)F.Willi3m  Powell-Myrn3  Loy   97. 

235  Ship  Ahoy  (CM)F  Ele3nor  Powell-Red  Skelton  95. 

206  Smilin'  Through  (Tech.)  (D)  F.J.  MacDonald-Bri3n  Aherne  100. 

234  Sunday  Punch  (CD)F  Jean  Rogers- William  Lundig3n  76. 

242  Tarzan's  New  York 

Adventure  (D)A   J.  Weissmuller-M.  O'Sullivan  71. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81. 

228  This  Time  For  Keeps  (C)  F ..  .Robert  Sterling-Ann  Rutherford  73. 

236  Tortilla  Fl3t  (O  ...  Tracy-Garfield- Lamarr-Tamiroff   105 


.Sept  b7/l9/4l 

.June   b5/30/42 

.Oct  b9/l3/4l 

.Jan  bl2/20/41 

.Apr  b3/28/42 

.M3r  bl/24/42 

.June   b5/23/42 

.Apr  b3/l4/42 

.Nov  b  1 0/25/41 

.M3y   b4/18/42 

.Oct  ^.1)9/13/41 

.M3y   b4/l8/42 

June   b4/18/42 

.Dec  bll/15/41 

.M3r  b2/l4/42 

.May   b4/25/42 


:il  Two  Faced  Woman  (C)A  G3rbo-Melvyn    Douglas   94. .Nov  blO/25/41 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94. .Nov  bl0/l8/4l 

223  Vanishing  Virgini3n  (CD)  K.    Gr3yson-F.   Morgsn  101. .Feb  bl2/6/4l 

225  We  Were  Dancing  (SC)A  Norma  Shearer-Melvyn  Douglas  94.. Mar  bl/17/42 

222  Woman  of  the  Year  (CD)A. .  .Spencer  Tracy- K3th3rine  Hepburn. .  1 12. .  Feb  bl/17/42 

224  Yank  on  the  Burma  Ro3d(D)F.L.  Day-B.   Nelson-K.  Luke  65. .Feb  bl/17/42 

Coming  1941-42 

Affairs  of  Marth3  (C)  F  Marsha  Hunt-Barry  Nelson  66  b5/23/42 

(Reviewed  as  "Once  Upon  a  Thursdsy") 

Andy  H3rdy's  L3St  Fling  Mickey  Rooney-Lewis  Stone  

Ap3che  Trail  (W)  William  Lundigan-Donns  Reed  66  a5/l6/42 

Cairo  (Spy)   Jeanette  MacDonald-Robt.  Young  36/6/42 

Cslling  Dr.  Gillespie  (D)  Philips  Dorn-Lionel  Barrymore  33/21/42 

(Former  title  "Born  to  Be  Bsd") 

Cargo  of  Innocents  Robert  Taylor-Charles  Laughton  

Crossroads  (CD)   William  Powell-Hedy  Lam3rr  33/28/42 

(Former  title  "Till  You  Return") 

Eyes  in  the   Night  Edward  Arnold-Ann  Harding  

For  Me  and  My  Gal  (DM)  Judy  Garland-George  Murphy  a6/l3/42 

Jackass  Mail  (C)  Wallace  Beery-Marjorie  Main  a5/9/42 

M3n  on  America's  Conscience.  .Van  Heflin-Lionel  Barrymore  

Mrs.  Miniver  (D)  Greer  Garson- Walter  Pidgeon  132  b5/l6/42 

Ox  Train   Dean  Jaqger- Donald  Meek  

Panama    Hattie    (CM)  Ann  Sothern-Wm.  Lundigan  38/30/41 

Pierre  of  the  Pl3ins  John  Carroll-Ruth  Hussey   66  a5/2/42 

Random  Harvest  (D)  Greer  Garson-Ronald  Colman  36/13/42 

Seven  Sweethe3rts   Van  Heflin- Kathryn  Grayson  35/16/42 

(Former  title  "Seven  Girls") 

Somewhere  I'll  Find  You(CD)  .Clark  Gable-Lana  Turner  a3/28/42 

Tish   Marjorie  Main-ZaSu  Pitts  35/30/42 

W3r  Against  Mrs.  Hadley  Edward  Arnold- Fay  Bainter  

Whistling  in  Dixie  Red  Skelton-Ann  Rutherford  

White  Cargo   Hedy    Lamarr- Walter  Pidgeon  

Yank  3t  Eton  Mickey  Rooney-Edmund  Gwenn  35/2/42 


MONOGRAM 


.3/13/42 
.1/21 /42 
.2/20/42 
.1/16/42 


Current  1940-41 

Driftin'    Kid    (W)F  Tom  Keene-Betty  Miles   55.. 9/26/41  . 

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  8/8/41  . 

Fugitive  Valley  (W)F  Corrigan- King-Terhune    60. .7/30/41  . 

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  10/31/41 

Wsnderers  of  the  Desert  (W)..Tom  Keene-Betty  Miles  6/25/41 

Current  1941-42 

Arizon3  Bound  (W)F  Buck  Jones-Tim  McCoy   57. .7/19/41  . 

Arizon3  Roundup  (W)  Tom    Keene  3/13/42 

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58..  1/30/42  , 

Black  Dragons  {My)A  Bela  Lugosi-Joan  Barclay   63.. 3/6/42   b3/7/42 

Boothill  Bandits  Range  Busters   4/24/42  . 

Borrowed  Hero  (D)F  Florence  Rise-Alan  Baxter  65..  12/5/41  . 

Continental  Express  (D)A  Rex   Harrison- Valerie   Hohson  61. .4/1/42  .. 

Corpse  Vanishes  (H)  Bela  Lugosi-Joan  Barclay   64.. 5/8/42  . 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64. .11/21/41 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. .  12/26/41 

Freckles  Comes  Home  (G)  Johnny  Downs-G3il  Storm  1/2/42 

Gentlem3n  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63.  .9/5/41  .. 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy   65. .3/27/42  , 

Gunman  From  Bodie  (W)F...Buck  Jones-Tim   McCoy  62..9'19/41  . 

I  Killed  That  Man  (My)A  Ricardo  Cortez-Joan  Woodbury  70..  11/14/41 

Klondike  Fury  (D)A  Edmund  Lowe-Lucille  Fairbanks         68. .3/20/42  . 

Law  of  the  Jungle  (Spy)  Arline  Judge-John   King  2/6/42  . 

Let's  Get  Tough   (CD)  Leo  Gorcey-Huntz  Hall   62..5/29'42 

Let's  Go  Collegiate  (0)F  Frankie   Darro-Jackie   Moran  62. .9/12/41 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  12/5/41 

Man  From  Headquarters  (G) A. Frank  Albertson- Joan  Woodbury         63..  1/23/42 

Man  With  Two  Lives  (D)  A. .., Edward  Norris-John  Arden   65. 

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath  72. 

Mr.  Wise  Guy  (CD)F  East  Side   Kids  70. 

Private  Snuffy  Smith  (CD)F..Bud  Duncan-Edgar  Kennedy  67. 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard   Cromwell-Mary   Ruth  57. .12/19/41 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84..  1/9/42  .. 

Rock  River  Renegades  (W)... Range  Busters  2/27/42  , 

Saddle  Mountain  Roundup(W) .  Range  Busters  8/29/41  , 

She's  in  the  Army  Veda  Ann  Borg-Marie  Wilson  5  'I5'42 

So's  Your  Aunt  Emma  (CD)F. Roger  Pryor-ZaSu  Pitts   62. .4/17/42 

Spooks  Run  Wild  (MyC)F  Bel3  Lugosi-Leo  Gorcey-Hiintz  H3II.  63. .10/24/41 

Stolen  Paradise   (D)A  Leon  Janney-Eleanor  Hunt  80. .10/31/41 

(Reviewed  as  "Adolescence") 

Texas  Trouble  Shooters  (W)...Ray  Corrigan-John  King  6/12/42 

Thunder  River  Feud  (W)F  Range  Busters   72..  1/9/42  .. 

Tonto  Basin  Outlaws  (W)F.. .Range  Busters   63. .10/10/41 

Top  Sergeant  Mulligan  (OF. .Nat  Pendleton-Carol   Hughes  69. .10/17/41 

Tower  of  Terror  (Spy)  Movita-Wilfred  Lawson  4/1/42 

Underground   Rustlers   (W)F.. Range  Busters   56. .11/21/41 

Western   Mail   (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  2/13/42  , 

Where  Trails  End  (W)  Tom  Keene-Joan  Curtis  5/1 '42  . 

Zis  Boom   Bah   (DM)F  Peter  Lind  Hayes-Grace  Hayes  82..  11/7/41  . 

Coming  1941-42 

Arizona  Stagecoach   "'^  Cnrrioan-Joh"  King  

Down  Texas  Wav  (W)F  Buck  Jones-Tim  McCoy   37  b6/6/42 

Here  Come  the  Marines  Wallace  Ford-Toby  Wing  al/17/42 

Hillbillv  Blitzkrieg  (Spy)  E^nar  Kenn»dv-Bud  Duncan  a6  13/42 

Isle  of  Fury  John  Howard-Gilbert  Roland  

King  of  the  Stallions  Thundercloud-Yowlachie   

Lure  of  the  Islands  (Spy)  M'rqi"?  Hart-Robert  Lowery  7/3/42   a5/30/42 

One  Thrilling  Night  John  Beal-Wanda  McKay  a4/25/42 

(Former  title  "Do  Not  Disturb") 

Riders  of  the  West  (W)  Buck    Jones-Tim    McCoy  7'l7/42   

Rubber  Rrirketeers  (G)  Rcrh-Mc  H"Hson-Ricardo  Cortez  6  26 '42  ...a6/l3/42 

Smart  Alecks   Leo   Gorcey-Roger  Pryor  

Three  Wise  Brides  (CD)  Nova  Pilbeam-Basil  Sydney  34/18/42 


.b9/27/41 
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TIME  WITH  LOCAL  EXCHANGE 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


June  20,  1942 


PARAMOUNT 


Current  1940-41 


Mins. 

4038  Aloma  of  the  South  Seas  ^D) F.Dorothy  Lamour-Jon  Hall  (Tech.)-.  77.. 
4037  Flying  Blind  (D)F  Richard  Arien-Jean  Parker  70.. 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor  66.. 

4035  Kiss  the  Boys  Goodbye(CM)F.D.  Ameche-M.  Martin-0.  Levant...  85.. 
4031  Parson  of  Panamint  (D)F  Charles  Ruggles-Ellen  Drew  84.. 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91.. 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  62.. 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78.. 

4036  World   Premiere   (C)A  John  Barrymore- Frances  Farmer  70.. 


Rel. 

Date 
8/29/41 
8/29/41 
7/18/41 
8/1/41  . 
8/22/41 
7/25/41 
6/20/41 
8/8/41  . 
8/15/41 


Current  1941-42 


Block 
No. 

2  Among  the  Living  (H)A  Albert   Dekker-Susan   Hayward  68. 

3  Bahama  Passage  (Tech.)  (D)A. Madeleine  Carroll-Stirling  Hayden..  81. 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84. 

1  Buy  Me  That  Town  (C)A  Lloyd   Nolan-Constance   Moore  70. 

4  Fleet's   In   (M)F  Dorothy  Lamour-William   Hoiden...  92. 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68. 

2  Glamour  Boy  (OF  Susanna  Foster-Jackie  Cooper  80. 

5  Great  Man's  Lady  (D)A  Barbara  Stanwyck-Joel  McCrea  91. 

I  Henry  Aldrich 

for  President  (C)F  Jimmy    Lydon-Cnarles    Smith  70. 

5  Henry  and  Dizzy  (CD)F  Jimmy  Lydon-Charles  Smith  71. 

I  Hold  Back  the  Dawn  (D)F...Chas.  Boyer-Olivia  de  Havilland  115. 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard-Ray  Milland  77. 

Louisiana  Purchase  (MO)  Bob  Hope-Victor  Moore  (Tech.)  98. 

3  Mr.  Bug  Goes  to  Town  (FA)F.Tech.  Cartoon   Feature  78. 

5  My  Favorite  Blonde  (C)A  Bob  Houe-Madeleine  Carroll  78. 

1  New  York  Town   (CD)A  Mary  Martin-Fred   MacMurray  75. 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Robt.  Preston  79. 

3  No  Hands  on  the  Clock(My) F .Chester  Morris-Jean  Parker  75. 

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90. 

W-l  Outlaws  of  the  Desert  (W)F..Wni.   Boyd-Brad   King  66. 

3  Pacific  Blackout  (0)F  Robert  Preston-Martha  O'Driscoll..  76. 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.) ..  124. 

4  Remarkable   Andrew    (C)  F  William  Holden-Brian  Donlevy  80. 

W-l  Riders  of  the  Timberline(W)F. Bill  Boyd-Brad  King-Andy  Clyde..  59. 
W-l  Secret  of  the  Wastelands(W)  F .  Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  94. 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63. 

3  Sullivan's  Travels  (CD) A  Joel    McCrea-Veronica  Lake   91. 

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  81. 

4  Torpedo   Boat   (A)F  Richard  Arlen-Jcan  Parker   69. 

5  True  to  the  Army  (CM)F  Judy  Canova-Ann  Miller-Allan  Jones  76. 

W-l  TwiliDht  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  58. 


.12/19/41 
. 1/23/42 
.11/7/41 
.10/3/41 
.4/3/42  . 
.4/24/42 
.12/5/41 
.5/29/42 

. 10/24/41 

.6/5/42  . 

.9/26/41 

.3/20/42 

.1/1/42  . 

.2/20/42 

.5/1/42  . 

.10/31/41 

.11/28/41 

.2/13/42 

.10/10/41 

.'3/16/42' 

.3/19/42 
.4/17/42 


,11/21/41 

!2/6/42  '. 
.6/19/42 
.3/13/42 
.5/15/42 


See 
Issue  of 
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.hi  1/29/41 
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RKO-RADIO 


Current  1940-41 


Coming 

7  Are  Husbands  Necessary?(C) F.Ray  Milland-Betty  Field  79  b6/l3/42 

6  Beyond  the  Blue  Horizon  (D). Dorothy  Lamour-Richard  Denning...  76  bS/9/4.i 

(Former  title  "Malaya") 

6  Dr    Broadway  (D)  Macdonald  Carey-Jean  Phillips  67  b5/9/42 

Holiday  Inn   Bing  Crosby-Fred  Astaire  8/28/42   al/3/42 

7  I  Live  on  Danger  (G)F  Chester  Morris-Jean  Parker  73  b6/l3/42 

Lost  Canyon   William  Boyd-Lola  Lane  

Major  and  the  Minor  Ginger  Rogers-Ray  Milland  a5/23/42 

6  Night  in  New  Orleans  (My) ..  .Preston   Foster-Albert   Dekker  75  b5/9/42 

(Former  title  "Morning  After") 

Submarine  Alert   Richard  Arlen-Wendy  Barrie  

6  Sweater  Girl  (My)  Eddie  Bracken-June  Prcisscr  77  bg/9/42 

6  Take  a  Letter.  Darling  (C)  "o^aliiul  Riis"II.Fr'>-'  "'TMirray...  "''  b5/9/42 

7  Tombstone  (W)F   Richard  Dix-Frances  Gifford  78  b6/l3/42 

Young  and  Willing  (C)  rtilliani   Holdeii-biis.iii   Hayward  al2, 20/41 

iFiHiucr  lillp    'Ont  of  the   rrviiig   Pan  ") 

Coming  1942-43 

American  Empire  (W)  Richard   Dix-Preston  Foster  al/24/42 

Forest  Rangers  (D)  (Tech.)...F.  MacMurray-P.  Goddard  a2/28/42 

Glass   Key   B.   Donlevy-V.   Lake  a5/l6/42 

Great  Without  Glory  I.  McCrea-Betty  Field  

Happy-Go-Lucky   M.  Martin-D.  Powell-R.  Vallee  

Henry  Aldrich,  Editor  (CD),.. Jimmy   Lydon-Charles  Smith  a3/l4/42 

I  Married  a  Witch  (C)  Freciric  March- Veronica  Lake  a6/l3/42 

Lady  Bodyguard   Anne  Shirley-Eddie  Albert  

Missing  Man   William  Boyd-Claudia  Drake  

Mrs.  Wiggs  of  the  Cabbage 

Patch  (CD)   F.  Bainter-Carolyn  Lee  a3/2l/42 

My  Heart  Belongs  to  Daddy. ..R.   Carlson-Martha  O'Driscoll  a3/7/42 

No  Time  for  Love  Claudette  Colbert-Fred  MacMurray  

Palm  Beach  Story  C.  Colbert-J.  McCrea  al/3/42 

Priorities  of  1942  (M)   ettv  Rhodes-Johnnie  Johnston  a6/l3/42 

Road  to  Morocco  B.  Crosby-B.  Hope-D.  Lamour  a5/l6/42 

Silver  Queen   George  Brcnt-Priscilla  Lane  

Star  Spangled  Rhythm  Betty   Hutton-Eddie  Bracken  

Street  of   Chance  Burgess  Meredith-Claire  Trevor  a2/2l/42 

(Former  title  "Black  Curtain") 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde   68  b5/9/42 

Wake  Island   B.   Donlevy-R.  Preston  

Wildcat  (D)   Richard  Arlen-Arlene  Judge  a2/28/42 

Wrecking  Crew   Richard  Arlen-Chester  Morris  


PRODUCERS  RELEASING  CORP.  1940-41 

162  Billy  the  Kid  in  Santa  Fe(W)  .Bob-Steele-Marin  Fais-St.  John   66. 

116  Blonde  Comet  (D)  Robert  Kent-Virginia  Vale   67. 

111  Criminals  Within   (My)A  Eric  Linden-Ann  Doran   70. 

115  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey   66. 

113  Desperate   Cargo   (D)A  Ralph  Byrd-Carol  Hughes   69. 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore   61. 

124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor   67. 

126  Jungle  Man  (D)F  Buster  Crabbe-Sheila  Darcy   63. 

167  Lone  Rider  Ambushed  (W)F..Geo.   Houston-AI  St.  John   67. 

168  Lone  Rider  Fights  Back  (W). George  Houston-AI  St.  John   64. 

166  Lone  Rider  in  Frontier  Fury.. George  Houston-AI  St.  John   62. 

(14  Mr.  Celebrity  (D)F  James  Seay- Doris  Day   66. 

125  Reg'lar  Fellers  (D)F  Billy   Lee-'Alfalfa'   Switzer   65, 


1941-42 


258  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbe-AI  St.  John  

260  Billy  the  Kid's  Smoking  Guns.B.  Crabbe-AI  St.  John  

259  Billy  the  Kid  Trapped  (W)F.. Buster  Crabbe-AI  St.  John  

257  Billy  the  Kid.  Wanted  (W)F. Buster  Crabbe-AI  St.  John  

208  Bombs   Over   Burma  Anna  May  Wong-Noel  Madison 

207  Broadway  Big  Shot  (CD)  A ..  .Ralph   Byrd-Virginia  Vale  

211  Dawn  Express  (Spy)  Michael   Whalen-Anne  Nagel... 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg   65 

219  Gallant  Lady   Sidney  Blackmer-Rose  Hobarl  70 

202  Girls  Town  (D)F  Edith   Fellows-June  Storey  63 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy   68 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh  67 

218  Inside  the  Law  Wallace   Ford-Frank  Sully   65 

203  Jungle  Siren   Ann    Corio-Buster  Crabbe  

215  Law  of  the  Timber  (D)  Marjoric  Reynolds-Monte  Blue  63 

263  Lone  Rider  and  the  Bandit(W) . George  Houston-AI  St.  John  55 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  St.  John  59 

265  Lone  Rider  in  Texas  Justice... G.  Houston-AI  St.  John  Fi) 

209  Mad  Monster   Johnny   Downs- Gerrge  Zucco,  79 

201  Men  of  San  Quentrn  (D)F  J.  Anthony  H ughes- Eleanor  Stewart.  80 

213  Miracle   Kid   (D)A  Tom  Neal-Carol  Hughes-Vicki  Lester  66 

217  Panther's  Claw  (My)F  Sidney   Blackmer-Rickey   Vallin  74 

204  Prisoner  of  Japan  Alan  Baxter-Gertrude  Michael., 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis... 

7!i3  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radiov  Boyd-Art  Davis... 

229  Strangler   Judy  Campbell-Sebastian  Shaw. 

230  Swamp  Woman  (D)  Ann  Corio-Jack  La  Rue  

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis... 

212  They  Raid  by  Night  Lyie  Talbot-George  Neisce, 


64. 

62. 
67. 
68. 
60, 
72. 

214  Today  I  Hang  (D)A  Walter  Woolf  King-Mona  Barrie  67. 

210  Tno  Many  Women  (C)  Noil  Hamilton-June  Lang   67. 

2.54  Tumbleweed  Trail  (W)  Bill  Boyd-Lee  Powell  


.7/11/41  , 
.  12/26/41 
,6/27/41  . 
,9/12/41  . 
,7/4/41  .. 
,6/27/41  . 
,8/1/41  .. 
,  10/10/41 
,8/29/41  . 
.11/7/41  , 
,8/8/41  .. 
,  10/31/41 
,8/15/41  . 


.  12/12/41 
.5/29/42 
,2/20/42  , 
.10/24/41 
.6/5/42  . 
.2/6/42  .. 
.3/27/42  . 
.1/23/42  . 
,5/29/42 
.3/6/42   .  , 
.10/17/41 
.4/10/42  . 
.5/8/42  . 
.8/14/42  , 
. 12/19/41 
.1/16/42  . 
.3/13/42  . 
.6/12/42 
.5/15/42 
.5/22/42. 
. 11/14/41 
.4/17/42  . 
.7/22/42  . 
.2/13/42  . 

.4/24/42  , 
.4/3/42  .. 
.12/5/41  . 
.1/2/42  ., 
.6/26/42 
.1/30/42  . 
.2/27/42  , 
.7/10/42 


. .37/19/41 
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.b 12/27/41 

,  .'b4/l'8/42' 
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.'.'b4/ii/42 
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. ,b4/ 18/42 
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Rel. 

MIns.  Date 

175  Little  Foxes  (D)A  Bette  Davis- Herbert  Marshall  116.. 8/29/41  . 

I3ii  Scattergood  Meets  B'way(D) F. Guy  Kibbee-Emma  Dunn   70.. 8/22/41  . 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  8/8/41  .. 

172  Story  of  the  Vatican  (Doc.) ..  .March  of  Time  Feature   54.. 7/18/41  . 

''no."  Current  1941-42 

I  All  That  Money  Can  Buy(D)A. Anne  Shirley- Walter  Huston  106. .  10/17/41 

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (C)A  Barbara   Stanwyck-Gary   Cooper  I II..  1/9/42  .. 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60. .10/10/41 

5  Bashful   Bachelor   (C)F  Lum  'n'  Abner   74.. 4/24/42  . 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe          67.. 2/13/42  . 

I  Citizen    Kane   (D)A  Orson   Welles-Dorothy  Comingore. ..  120.  .9/5/41  .. 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/5/42  .. 

3  Date  With  the  Falcon(MyC)F. George  Sanders- Wendy  Barrie   63..  1/16/42  . 

W-l  Dude  Cowboy  (W)F  Tim   Holt-Marjorie  Reynolds  59. .12/12/41 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)  64. .10/31/41 

6  Falcon  Takes  Over  (CD)  George   Sanders-Allen   Jenkins          63.. 5/29/42  . 

Fantasia  (FA)F  Technicolor  Cartoon   S5. .4/10/42  . 

1  Father  Takes  a  Wife  (OA  Adolphe  Menjou-Gloria  Swanson         79.. 10/3/41  . 

3  Four  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger   68. .1/23/42  . 

2  Gay  Falcon  (My)A  George  Sanders- Wendy  Barrie   66. .10/24/41 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid   91. .2/20/42  . 

1  Lady  Scarface  (D)F  Dennis  O'Keefe- Frances  Neal   66. .9/26/41  . 

W-2  Land  of  the  Open  Range(W)  F  .Tim  Holt-Ray  Whitley   60. -4/19/42  . 

2  Look  Who's  Laughing  (C)  F  ...  Bergen  &.  McCarthy   79.  .11/21/41 

5  Mayor  of  44th  Street  (CD  M)  A  .George  Murphy-Anne  Shirley   86.. 5/15/42  . 

4  Mexican  Spitfire  at  Sea  (O...Lupe  Velez-Leon  Errol   73.. 3/13/42  . 

2  Mexican  Spitfire's  Baby  (C)F.Leon  Errol-Lupe  Velez-Zasu  Pitts..  70. .11/28/41 

6  My  Favorite  Spy  (MyC)F  Kay  Kyser-Ellen  Drew   86. .6/12/42  . 

3  Obliging  Young  Lady  (C)F...Joan  Carroll-Edmond  O'Brien   80..  1/30/42  . 

I  Parachute   Battalion   (D)F  Robert  Preston-Nancy  Kelly   75.. 9/12/41  . 

3  Playmates     (CM)F  K.  Kyscr-J.  Barrymore-Lupe  Velez.  96..  12/26/41 

Powder  Town  (D)F  Victor  McLaglen-Edmond  O'Brien...  79,, 6/19/42  . 

Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60. .2/27/42  . 

Scattergood  Rides  High  (D)F.Guy  Kibbee- Dorothy  Moore   66, .5/8/42  .. 

Sing  Your  Worries  Away(CM)  .Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71 .  .3/6/42  .. 

Suspicion    (D)A  Gary  Grant-Joan  Fontaine  99. .11/14/41 

Syncopation  (DM)   Adolphe  Menjou-Jackie  Cooper   88. .5/22/42  . 

Tuttles  of  Tahiti  (D)F  Charles  Laughton-Jon  Hall   94.. 5/1/42  .. 

Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn   67. .11/7/41  . 

Valley  of  the  Sun  (D)  James   Craig-Lucille   Ball   80.. 2/6/42  .. 

Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt   66..  12/12/41 


W- 


Coming 


69. 


Army  Surgeon  (War)  Jane  Wyatt-Kent  Taylor  

Bambi  (Fa)  Tech.  F  Disney  Cartoon  Feature  

Big  Street  (D)  Henry  Fonda-Lucille  Ball  

Falcon's  Brother   George  Sanders-Tom  Conway  

Here  We  Go  Again  Fibber  McGee  &  Molly-E.  Bergen  

Highways  by  Night  (C)  Richard  Carlson-Jane  Randolph  

Journey  Into  Fear  (Spy)  Joseph  Cotten-Dolores  del  Rio  

Magnificent  Ambersons   J.  Cotten-Dolores  Costello-T.  Holt  

Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Vele^  70.. 6/26/42 

Mexican  Spitfire's  Elephant. .  .Lupe  Velez-Leon  Errol  

Name,  Age  and  Occupation.  .  .Robert    Ryan-Frances  Dee  

Navy  Comes  Through  Pat  O'Brien-George  Murphy  

Once  I  pon  a  Honeymoon  (DC). Ginger  Rogers-Car/  Grant  

Pirates  of  the  Prairie  rim  Helt-Nell  O'Day  

Pride  of  the  Yankees  (D)  Gary  Cooper-Teresa  Wright  

Singing  Guns  (W)  lim  Holt-Joan  Barclay  

Scatteronod  Survives  a  Murder,  "mv   Krhbee-Margaret  Hayes  

Son  of  the  Saddle  Tim  Holt-Ann  Summers  

Sweet  or  Hot  Victor  Mature-Lucille  Ball  

They  Flew  Alone  Anna  Neagle-R.  Newton  

Thundering   Hoofs  (W)F  Tim  Holt-Ray  Whitley  00  


Su 
■•sua  of 

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. .37/12/41 
. .b8/l6/4l 


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.34/18/42 
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. .  ,35/9/42 
.  .32/14/42 
.312/27/41 

. . .h5/9/42 


.35/30/42 
. .36/6/42 


.bl2/l3/4l 


REPUBLIC 


Current  1940-41 


28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes...  61. 

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice   65. 

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette   78. 

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette   64. 

Current  1941-42 

118  Affairs  of  Jimmy  Valentine(D). Dennis  O'Keefe-Ruth  Terry  72. 

171  Apache   Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick   56. 

174  Arizon3  Terrors  (W)F  Don  "Red"  B3rry-Lynn  Merrick   56. 

11)4  Code  of  the  0utl3w  (W)F  The  Three  Mesquiteers   57. 

145  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette   66. 

177  Cyclone  Kid  (W)  Don  Barry-Johnny  James   55. 

172  Death  Valley  Outlaws  (W)F...Don  B3rry-Lynn  Merrick   56. 

Ill  Devil  Pays  Off  (Spy) A  J.  Edward  Bromberg-Osa  Massen...  70. 

121  Gangs  of  the  City  (D)  Philip  Terry-Wendy  Barrie   66. 

(Former  title  "Public  Enemies") 

162  G3Uchos  of  Eldor3do  (W)F  Tom  Tyler-Bob  Steele    56. 

117  Girl   From   Alaska   (D)F  Ray  Middleton-Jean  PsrKer   75. 


144  He3rt  of  the  Rio  Grande(W)  F.Gene  Autry-Smiley  Burnette. 

146  Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie   67. 

108  Hurricane  Smith   (D)F  Ray  Middleton-Jane  Wyatt  69. 

103  In  Old  California  (D)F  John  Wayne-Binnie  Bsrnes  87. 

151  Jesse  J3mes  3t  B3y  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  56. 

176  Jesse  James,  Jr.  {W)F  Don  "Red"  Barry-Lynn  Merrick  55. 

101  Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne   87. 

153  Msn  From  Cheyenne  (W)F  Roy  Rogers-George  "Gsbby"  H3yes.  60. 

110  Mercy  Isl3nd  (D)A  R3y  Middleton-Gloria  Dickson   72. 

173  Missouri   Outlaw   (W)F  Don  "Red"  Barry-Lynn  Merrick   58. 

120  Moonlight  Masquerade  (CD)... Jane   Frazee-Betty  Keane  

107  Mountain  Moonlight  (OF  Weaver  Bros.  &  Elviry   08. 

112  Mr.  District  Attorney  in 

the  Carter  Case  .....James  Ellison-Virginia  Gilmore   68. 

161  Outlaws  of  Cherokee Trail(W)F. Three  Mesquiteers    56. 

122  Pardon  My  Stripes  (OF  Bill  Henry-Sheila  Ryan   64. 

167  Phantom  Plainsmen  (W)  Bob  Steele-Rufe  Davis  

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Psrker   76. 

165  Raiders  of  the  Range  (W)F...Bob  Steele-Tom  Tyler   54. 

152  Red  River  V3lley  (W)F  Roy  Rogers-Sally  Payne   63. 

134  Remember  Pearl 

Harbor  (Spy-D)   Donald  Barry-Fay  McKenzie  75. 

156  Romance  on  the  Range  (W)  Roy  Rogers-George  "G3bby"  H3yes.  63. 

109  S3ilors  on  Leave  (C)A  William  Lundigan-Shirley  Ross  71. 

116  Shepherd  of  the  Ozarks  (C)F.. Weaver  Bros.  &.  Elviry   70. 

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  64. 

102  Sleepytime  Gal   (CM)F  Judy  Canova-Tom  Brown   80. 

123  S.O.S.  Coast  Guard   (D)F  Ralph  Byrd-Bela  Lugosi   69, 

154  South  of  S3nta  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes...  55. 

175  Stagecoach  Express  (W)F  Don  "Red"  Barry-Lynn  Merrick  57. 

147  Stardust  on  the  Sage  {WM)...Gene  Autry-Smiley  Burnette   65. 

119  Suicide  Squadron  (D)A  Anton  Walbrook-Sally  Gray  83, 

155  Sunset  on  the  Desert  (W)F...Roy  Rogers-George  "Gabby"  Hayes.  63. 

114  Tragedy  at  Midnight{My-OA.John  Howard -Margaret  Lindsay   68. 

113  Tuxedo  Junction   (C)F  Weaver  Bros.  &  Elviry   71. 

163  West  of  Cimarron  (W)  Three  Mesquiteers    55. 

166  Westward  Ho!  (W)  Three  Mesquiteers    56, 

115  Yokel  Boy  (OF  Joan  Davis-Alhert  Dekker   69. 

124  Yukon  Patrol  (D)  Allen   Lane-Lita  Conway   66 

Coming 

Call  of  the  Canyon  (W)  Gene  Autry-Smiley  Burnette  

Flying  Tigers  (D)  John  Wayne-Jchn  Carroll  

Hi!  Neighbor  (CD)  Jean  Parker-Janet  Beecher  

icecapades  Revue  of  1943  Vera  Vague-Jerry  Colonna  

Lazy  Bones  (Spy)  ludy  Oanova-Joe  E.  Brown  

Sombrero  Kid   Don  Barry   

157  Sons  of  the  Pioneers  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes  


,9/5/41  .. 
,8/27/41  , 
,10/15/41 
,8/25/41  . 


.3/25/42  . 
.9/12/41  . 
.1/6/42  .. 
.1/30/42  . 
.1/22/42  . 
.5/31/42 
.9/29/41  . 
.11/10/41 
10/30/41 

. 10/24/41 
.4/16/42 
.3/11/42  . 
.4/20/42  , 
.7/20/41  . 
.5/31/42  , 
. 10/17/41 
.3/25/42  . 
.1/5/42  .. 
.1/16/42  . 
. 10/10/41 
.11/25/41 
.6/10/42 
.7/12/41  . 


. . .b9/6/4l 
. .b9/l3/4l 
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. .68/30/41 


. .b3/28/42 
. .b9/27/4l 
, .bl/10/42 
,..b2/7/42 
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-. .a5/9/42 
. .blO/4/41 
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.bll/l/41 

,bl0/25/4l 
, ,b4/25/42 
, .b3/l4/42 
. ..b5/2/42 
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. ..b4/4/42 
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.. .35/9/42 
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.  12/18/41 
.9/10/41  . 
.1/26/42  . 
.6/16/42 
.8/29/41  . 
.3/18/42  . 
.12/12/41 

.5/18/42 
.5/18/42 
.9/30/41  . 
.3/26/42  . 
. 11/12/41 
.3/5/42  .. 
.4/16/42  . 
.2/17/42  . 
.3/6/42  .. 
.5/25/42  , 
,4/20/42  . 
.4/1/42 
.2/2/42  .. 
.12/4/41  . 
.  12/15/41 
.4/24/42 
.3/13/42  . 
4/30/42  . 


,bl2/27/4l 
. .b9/20/4l 
, .bl/31/42 
. .35/30/42 
,. .b9/6/4l 
...b4/4/42 
.bl2/l3/4l 

. .b5/ 16/42 
. .b5/30/42 
. .blO/4/41 
. .b4/l 1/42 
.-bll/l5/4l 
. ..b3/7/42 
, .h4/l8/42 
. .b2/2l/42 
.  .b3/2l/42 
. ,b5/30/42 

,b4/ 18/42 
, . .h4/4/42 
..bl/31/42 
. .bl2/6/4l 
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. . .b5/2/42 
, .b3/2l/42 

. .b5/9/42 


.35/30/42 
.36/13/42 


.36/6/42 
!  36/6/42 


20TH  CENT.-FOX         Current  1940-41 

148  Accent  on  Love  (C)F  Geo.   Montgomery-Osa  Massen   61. .7/11/41  ...b6/28/4l 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis   73. .7/18/41  ...b6/28/4l 

147  Moon  Over  Miami  {MOF  Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41   b6/2l/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


June  20,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


20TH  CENT.-FOX 


UNIVERSAL 


Current  1941-42  (Cont.) 


Current  1941-42 


Mins, 


Block 
No. 

2  Belle  Starr  (Tech.)  (D)A   Gene  Tierney-Randolph  Scott  87. 

6  Blue,  White  and  Perfect  (D). Lloyd  Nolan-Mary  Beth  Hughes  75. 

5  Cadet  Girl  (CD)A  Carole  Landis-Geo.   Montgomery  71. 

8  Castle  in  the  Desert  (My)  F ..  .Sidney  Toler-Arleen  Whelan  62. 

1  Charley's  Aunt   (C)F  Jack  Benny- Kay  Francis   81. 

2  Charlie  Chan  in  Rio  (My)  F ..  .Sidney  Toler-Mary  Beth  Hughes...  62. 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  73. 

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes  74. 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  67. 

3  Great  Guns  (OF  Laurel  and  Hardy-Sheila  Ryan  74. 

9  H.  G.  Wells'  Kipps  (D)A  Michael  Redgrave-Diana  Wynyard...  86. 

6  How  Green  Was  My  Valley(D)  F.Maureen  0' Hara- Walter  Pidgeon . . .  1 18. 
II  It  Happened  in  Flatbush  (D)  . Lloyd  Nolan-Carole  Landis  80. 

4  I  Wake  Up  Screaming  (My)  F.Betty  Grable- Victor  Mature  82. 

(Reviewed  as  "Hot  Spot") 

W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts  58. 

W-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan  57. 

10  Mad  Martindales  (CD)F  Jane  Withers-Marjorie  Weaver  65.. 

11  Magnificent  Dope  (C)F  D.  Ameche-H.  Fonda-Lynn  Bari   84. 

3  Man  at  Large  (Spy)F  Marjorie  Weaver- Richard  Derr  69. 

10  Man  Who  Wouldn't  Die(My)F. Lloyd  Nolan-Marjorie  Weaver  65. 

5  Marry  theBoss'Daughter(CD)  F.  Brenda  Joyce-Bruce  Edwards   60. 

4  Moon  Over  Her  Shoulder(C) A.Lynn   Bari-John  Sutton   68. 

10  Moontide   (D)   A  J.  Gabin-I.  Lupino-C.  Rains  94. 

10  My  Gal  Sal  (M)  F  (Tech.)  Rita  Hayworth- Victor  Mature  103. 

8  Night  Before  the  Divorce(C)A.Lynn  Bari-Joseph  Allen.  Jr   67. 

8  On  the  Sunny  Side  (CD)F  Roddy  McOowall-Jane  Darwell  70. 

5  Perfect  Snob  {CD)F  Lynn  Bari-Cornell  Wilde  61. 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell  60. 

7  Remember  the  Day  (D)  Claudette  Colbert-John   Payne  86. 

W-l  Ridersof  the  PurpleSage  (W)F. George  Montgomery-Mary   Howard..  56. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  72. 

9  Rings  on  Her  Fingers  (D)F.. .Henry  Fonda-Gene  Tierney  86. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  93. 

8  Roxie  Hart  (OA  Ginger  Rogers-Adclphe  Menjou  74. 

9  Secret  Agent  of  Japan  (Spy).. Lynn  Bari-Preston  Foster  72. 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr  73. 

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)...  75. 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  98. 

W-2  Sundown  Jim  {W)F  J.   Kimbrough-A.  Whelan   53. 

I  Sun   Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle..  83. 

4  Swamp  Water  (D)A  Walter  Huston- Walter  Brennan  88. 

11  Thru  Different  Eyes  (MyD)F..Mary  Howard-Donald  Woods  64. 

9  To  the  Shores  of  Tripoli  (D)F.M.  O'Hara-J.  Sutton  (Tech.)  87. 

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)  80. 

3  We  Go  Fast  (C)A  Alan  Curtis-Lynn  Bari   64. 

10  Whispering  Ghosts  (CMy)  A ...  Brenda  Joyce-Milton  Berle  75. 

9  Who  Is  Hope  Schuyler?  (My)A.Mary  Howard-Roht.  Lowery  57. 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  77. 

3  Yank  in  the  R.A.F.  (War)  F .  .Tyrone   Power-Betty  Grable  97. 

7  Young  America  (D)  Jane  Withers- William  Tracy  73. 

Coming  1941-42 

A-Haunting  We  Will  Go  (C).. Laurel  &  Hardy-Sheila  Ryan  

Berlin  Correspondent   Virginia  Gilmore-Dana  Andrews  

Black  Swan  (D)  (Tech.)  Tyrone  Power-Maureen  O'Hara  

Careful,  Soft  Shoulders  Virginia  Bruce-James  Ellison  

China  Girl   George  Montgomery-Gene  Tierney  

Footlight  Serenade  (D)  Betty  Grable-Victor  Mature  

Girl  Trouble   Don   Ameche-Joan  Bennett  

Iceland   (C)   Sonja  Henie-John  Payne-Jack  Oakie  

Little  Tokio,    U.S.A  Brenda  Joyce-Preston  Foster  

Loves  of  Edgar  Allan  Poe  Linda  Darnell-John  Shepperd  

Man  in  the  Trunk  Lynne  Roberts-George  Holmes  

Manila  Calling   Lloyd  Nolan-Carole  Landis  

Orchestra  Wife  George  Montgomery-Ann  Rutherford  

12  Outlaw,  The   Walter  Hiiston-Thos.  Mitchell  

Pled  Piper  (D)  Monty  Woolley-Roddy  McDowall  

Pestman  Didn't  Ring  (CD)  Brenda  Joyce-Richard  Travis  68. 

Springtime  in  the 

Rockies  (Tech.)   John  Payne-Betty  Grable  

Tales  of  Manhattan  (D)  Fonda-Rogers-Boyer-Hayworth   

Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  O'Hara  103. 

12  This  Above  All  (D)  Tyrone  Power-Joan  Fontaine  109. 

Thunder  Birds  (D)  Gene  Tierney-Preston  Foster  

Twelve  Men  in  a  Box  (D)  Lloyd  Nolan-Marjorie  Weaver  


Rel. 
Date 
9/12/41 
1/6/42  . 
11/28/41 
2/27/42 
8/1/41  . 
9/5/41  . 
12/12/41 
8/8/41  . 
1/16/42 
10/10/41 
,3/27/42 
12/26/41 
6/5/42  . 
,11/14/41 

,9/26/41 
.3/20/42 
5/15/42 
,6/12/42 
10/3/41 
.5/1/42  . 
11/28/41 
10/24/41 
,5/29/42 
,5/8/42  . 
3/6/42  . 
2/13/42 
12/19/41 
8/22/41 
1/1/42  . 
10/10/41 
1/23/42 
3/20/42 
11/21/41 
,2/20/42 
,4/3/42  . 
II/7/4I 
,3/13/42 
1/30/42 
3/27/42 
8/29/41 
11/14/41 
6/19/42 
.4/10/42 
9/26/41 
,9/19/41 
,5/22/42 
.4/17/42 
,8/15/41 
. 10/17/41 
.2/6/42  . 


Sae 
Isiue  of 

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. .b5/30/42 
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.b 10/25/4 1 
.. .b2/7/42 
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. ,b5/30/42 
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.a4/25/42 
■.■.a'676'/42 


..a4/4/42 

!a5/23/42 
! 145/2/42 


II 


II 


7/10/42 
7/3/42 


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8/7/42 


6/26/42 
7/17/42 


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UNITED  ARTISTS 


Current 

About  Face  (OF  William  Tracy-Joe  Sawyer  47. 

All  American  Go-Ed  (CM)  F .  .Frances  Langford-Johnny  Downs  48. 

Brooklyn  Orchid  (C)F  Marjorie   Woodworth-Wm.   Bendix..  50. 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff .  1 10. 

Dudes  Are  Pretty  People  (C).. Marjorie  Woodworth-Jiramy  Rogers  

Fiesta  (Tech.)    (CD)  Armida-Antonio  Moreno-Geo.  Givot.  45. 

Flying  With  Music  (CM)  Marjorie  Woodsworth-George  Givot  

(Former  title  "Cobana") 

Friendly  Enemies  (C)  Charles  Winninger-Charlie  Ruggles  

Gentleman  After  Dark  (D)A.. Brian  Donlevy-Miriam  Hopkins  74. 

Gold  Rush   (OF  Charlie  Chaplin   71. 

Hayfoot   (C)   William  Tracy-James  Gleason  48. 

International  Lady  (Spy)A  llona  Massey-George  Brent  100. 

Jungle  Book  (Tech.)  (FA)  F. .  .Sabu-Rosemary  DeCamp   108. 

Lydia  <D)F   Merle  Oberon-Alan  Marshall  104. 

Major  Barbara  (CD)A  Wendy  Hiller-Robert  Morley  112. 

Miss  Annie  Rooney  (D)F  Shirley  Temple- William  Gargan  84. 

Mlsf  Polly  (OF  ZaSu   Pitts-Slim  Summerville  45. 

Mister  V   (D)F  Leslie  Howard-Mary  Morris  100. 

Real  Glory   Gary  Cooper   35. 

Shanghai  Gesture  (D)  Gene  Tierney-Victor  Mature  104. 

Ships  With  Wings  John  Clements-Leslie  Banks  89. 

Sundown  <D)A   Gene  Tierney-Bruce  Cabot   92. 

To  Be  Or  Not  Te  Be  (C)A  Carole  Lombard-Jack  Benny  98. 

Twin    Beds    (OA  George  Brent-Joan  Bennett  83. 

Coming 

Calaboose  (C)   Jimmy  Rogers-Noah  Beery,  Jr  

Devil  With  Hitler  (CD)  Bobby  Watson-Joe  Devlin  

McGuerins  From  Brooklyn  (O.Arlene  Judge-William  Bendix  

Moon  and  Sixpence  George  Sanders- Herbert  Marshall  

Prairie  Chicken   Jimmy  Rogers-Noah  Beery,  Jr  

Taxi,  Mister   Wm.  Bendix-Grace  Bradley  


.4/17/42 

. 10/31/41 
.2/20/42 
.11/28/41 
.3/13/42 
. 12/19/41 
.5/22/42 

B/26/42 
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.4/17/42 
.1/2/42  . 
.9/19/41 
.4/3/42  . 
.9/29/41 
.9/12/41 
5/29/42  , 
.11/14/41 
.3/20/42 
5/8/42  . 
.2/6/42  . 
.5/15/42 
.10/31/41 
.3/6/42  . 
.4/24/42 


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. . .  Reissue 
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.a5/9/42 
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UNIVERSAL  Current  1940-41 

5039  Cracked  Nuts  (C)  Una   Merkel-Stuart   Erwin  65. .8/1/41 

5038  Hello  Sucker  (F)A  Hugh  Herbert-Peggy  Moran  60.. 7/1 1/41 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers...  86. .8/8/41 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56.  .7/18/4 

5044  This  Woman  Is  Mine  (PD) A . .Franchot  Tone-Walter  Brennan          92.. 8/22/41 

Current  1941-42 

6024  Almost  Married  (CM)F  Jane  Frazee-Robert  Paige   65. .5/22/42  . 

6007  Appointment  f«r  Love  (D)  Chas.  Boyer-Margaret  Sullavan  89.  .10/31/41 

6063  Arizona  Cyclone  (W)F  Johnny  Mack  Brown   57. .11/14/41 

6013  Badlands  of  Dakota  (W) F . . . .Crawford-Herbert-Devine   73.  .9/5/41  .. 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey   64. .2/6/42  .. 

6009  Broadway  (G)   George  Raft-Brod  Crawford   89.. 5/8/42  ., 

6035  Burma  Convoy  (A)A  Charles  Bickford-Evelyn  Ankers  59..  10/17/41 

B0I8  Butch  Minds  the  Baby  (C)A...Brod  Crawford- Virginia  Bruce   76. .3/20/42  . 

6037  Don't  Get  Personal  (C)  H.   Herbert-A.  Gwynne   60. . 1/2/42  .. 

6054  Escape  From  Hong  Kong  (Spy) .  Don  Terry-Leo  Carrille   60.. 5/15/42  , 

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day        57.. 4/17/42  . 

(Former  title  "Vigilantes")  .„,„.,,. 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Meran  60. .10/24/41 

6027  'Frisco   Lit    (D)A  Irene  Hervey-Kent  Taylor   60..3/6/42  . . 

6012  Ghost  ef  Frankensteln(H)A. . .Sir  C.  Hardwicke-L.  Chanoy,  Jr....  67.. 3/13/42  . 

6045  Girl  Must  Live  (C)A  Margaret  Lockwood    69.. 9/19/41  . 

6046  Hellzapoppin   Olsen  and  Johnson-Martha  Ray«        84..  12/26/41 

6005  It  Started  With  Eve  (CD)  F. .  .Deanna  Durbin-Charles  Laughton...  90.  .9/26/41  . 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat  Pendleton   62. .1/9/42  .. 

6026  Juke  Box  Jenny  (M)F  Harriet  Hilllard-Ken  Murray   65.. 3/27/42 

6001  Keep  'Em  Flying  (OF  Abbott  &  Costello-Carol  Bruce          80..  1 1/28/41 

6051  Kid  From  Kantai  (A)F..  .    Dick  Foran-Leo  Carrlllo  60. .9/19/41  . 

Lady  in  a  Jam  (C)  Irene  Dunne-Patric  Knowles  6/19/42 

6842  Mad  Doctor  of  Market  St.{D).Una  Merkel-Claire  Dodd   60.  .2/27/42  . 


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6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs.. 

6034  Mississippi  Gambler  (My)F..Kent  Taylor-Frances  Langford. 
6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran... 


6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.   C.    Fields-Gloria  Jean  

6023  North  to  the  Klondike  (A)F..Brod  Crawford-Lon  Chaney.  Jr., 


601!  Private  Buckaroo  (CM)F  Joe  E.  Lewis- Andrews  Sisters  

6044  Quiet  Wedding   Margaret  Lockwood   

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &  Costello- Dick  Foran  

6052  Road  Agent  (D)A  Leo  Carrillo-Andy  Devine-D.  Foran 

6047  Saboteur    (Sny)F   Robert  Cummings-Priscilla  Lane... 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Lilel 


Rel. 

See 

Mins.  Date 

Issue  of 

6 1 . 

.9/5/41 

. .b9/20/41 

58 . 

.11/21/41 

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60 . 

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60 

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62 

. 10/3/41 

. .blO/4/41 

60 

. 1 l/?'/4l 

.blO/ll/41 

61 

4/3/42 

b4/4/42 

71. 

.10/10/41 

.blO/l 1/41 

58. 

.1/23/42 

. .b 1/24/42 

93. 

.1/16/42 

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68 

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. . ,b6/6/42 

63 

.11/21/41 

...bl/3/42 

86 

.2/20/42 

. .b2/ 14/42 

60 

.2/6/42  . 

. .bl2/6/41 

103 

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. .h4/25/42 

62. 

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6/12/42 

64 

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6030  Sing  Another  Chorus  {MC)F. .Johnny  Downs-Jane  Frazee... 

6020  South  of  Tahiti   (D)F  Brian  Donlevy-Maria  Montez   75. .10/17/41 

6048  Spoilers  (D)F   Marlene  Dietrich- Randolph  Scott...  87. .4/10/42 

6064  Stage  Coach  Buckaroo  (W)F..J.  Mack  Brown-Fuzzy  Knight  58. .2/13/42 

6036  Strange  Case  of  Dr.  Rx(My)A. Lionel   Atwill-Patric    Knowles   65.. 4/17/42 

6033  Swing  It.  Soldier  (M)  Frances  Langford-Ken  Murray  66. .11/7/41 

6055  Top  Sergeant  (G)  Don  Terry-Leo  Carrillo  6/12/42 

6019  Tough  as  They  Come  (D)F  Billy  Halop-Ann  Gillis   63  . 6/5/42  . 

6039  Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert  61. .1/30/42 

6004  Unfinished  Business  (CD)  A. .  .Irene  Dunne-Robt.  Montgomery  94.  .9/12/41 

6053  Unseen  Enemy  (Sny)A  Leo  Carrillo-Andy  Devine   60.. 4/10/42 

6017  What's  Cookin'  (M)F  Andrews  Sisters-Gloria  Jean   66.. 2/20/42 

6015  Wolf  Man   (H)A  C.  Rains-D.  Foran-L.  Chaney,  Jr...  70..  12/12/41 

6041  You're  Telling  Me  (OF  Hugh  Herbert-Robert  Paige   61. .5/1/42  . 

Coming 

Boss  of  Hangtown  Mesa  Johnny  Mack  Brown-Fuzzy  Knight  

6056  Danger  in  the  Pacific  Leo  Carrillo-Andy  Devine  7/10/42 

Deep  in  the  Heart  of  Texas. .  Robert  Stack-Bred   Crawford  7/3/42   

6040  Drums  of  the  Congo  Stuart  Erwin-Ona  Munson   61  al/IO/42 

Eagle  Squadron  (D)  Diana  Barrymore-Robert  Stack  a2/28/42 

Invisible  Agent   Llona  Massey-Jon  Hall  

Pardon  My  Sarong  (C)  Abbott  and  Costello  a5/l6/42 

Sherlock  Holmes  Fights  Back..  Basil  Rathbone-Nigel  Bruce  

Sherlock  Holmes  Saves  London. Basil  Rathbone-Nigel  Bruce  

Strictly  in  the  Groove  Leon  Errol-Mary  Healy  a5/2/42 

6043  There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown   60. .6/26/42  ...alO/4/41 

(Former  title  "Man  or  Mouse") 

Timber  (D)   Leo  Carrillo-Andy  Devine  a6/6/42 

Who   Done   It?   (C)  Abbott  &.  Costello-William  Gargan  

Coming  1942-43 

Destination  Unknown  (Spy) ..  .Irene   Hervey-Wm.   Gargan  a5/23/42 

Eyes  of  the  Underworld  Richard  Dix-Wendy  Barrie  a5/2/42 

Forever  Yours   Deanna  Durbin-Edmund  O'Brien  

Get  Hep  to  Love  Gloria  Jean-Jane  Frazee  

Give  Out,  Sisters  Andrews  Sisters-Grace  McDonald  

Great  Impersonation  (D)  Ralph  Bellamy-Evelyn  Ankers  a5/30/42 

Halfway  to  Shanghai  (Spy)  Irene  Hervey-Kent  Taylor  ! .  .a3/28/42 

Lone  Star  Trail  Johnny  Macli  Brown-Tex  Ritter  

Love  and  Kisses.  Caroline  Diana  Barrymore- Robt.  Cummings  a6/6/42 

Madame  Spy  (Spy)  Constance  Bennett-Don  Porter  a6/l3/42 

Mummy's  Tomb   Lon  Chaney,  Jr.-Elyse  Knox  

Off  the  Beaten  Track  Ritz  Bros. -Carol  Bruce  


WARNER  BROS. 


Current  1940-41 

557  Bad  Men  of  Missouri  (D)  A ..  .Dennis  Morgan-Wayne  Morris  74. 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor   50. 

533  Dive  Bomber  (Tech.)  (D)F..  Errol  Flynn-Fred  MacMurray  132. 

565  Highway  West   (G)A  Brenda   Marshall-Olympe   Bradna...  63. 

517  Kisses  for  Breakfast  (F)  A ...  .Dennis  Morgan-Jane  Wyatt  82. 

505  Manpower  (D)A   Marlene  Dietrich-George  Raft  105. 

574  Three  Sons  O'Guns  (CD)A  Wayne  Morris-Arthur  Kennedy   65. 

Current  1941-42 

116  All  Through  the  Night  (D) F. .Humphrey  Bogart-Judith  Anderson. .  107. 

124  Always  in  My  Heart  (D)F  Kay  Francis-Walter  Huston  92. 

135  Big  Shot  (G)F  H.  Bogart-lrene  Manning   82. 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88. 

111  Body  Disappears  (OF  Jeffrey  Lynn-Jane  Wyman   71. 

123  Bullet  Scars   (G)A  Regis  Toomey-Adele   Longmire  59. 

^22  Captain  of  the  Clouds  (D)F...J.  Cagney- Dennis  Morgan  (Tech.) ..  1 13. 
i2l  Dangerously  They  Live  (Spy)  John  Garfield-Raymond  Massey  78. 

106  International  Squadron  (D)F.. James  Stephenson-Ronald  Reagan...  87. 
(32  In  This  Our  Life  (D)  Bette  Davis-George  Brent   97. 

130  I  Was  Framed  (D)F  Michael  Ames-Regis  Toomey   61. 

133  Juke  Girl  (D)  F  Ann    Sheridan-Ronald    Reagan  90. 

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127. 

134  Lady  Gangster  (D)F  Faye  Emerson-Jake  Bishop  62. 

131  Larceny,   Inc.   (GC)F  Edward  G.  Robinson-Jane  Wyman..  93. 

105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn  76. 

126  Male  Animal  (OA  Olivia  de  Havilland-Henry  Fonda. .101. 

107  Maltese  Falcon  (My)A  Mary  Astor-Humphrey  Bogart  100. 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  112. 

125  Murder  in  the  Big  House(D)  F  .Faye   Emerson-Van  Johnson  59. 

103  Navy  Blues  (C)F  A.  Sheridan-J.  Oakie-M.  Raye  108. 

104  Nine  Lives  Are  Not  Enough 

{My)F   Ronald  Reagan-James  Gleason  63. 

108  One  Foot  in  Heaven  (B)F  Fredric  March-Martha  Scott  108. 

115  Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94. 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134. 

102  Smiling  Ghost  (HC)A  Wayne  Morris-Brenda  Marshall  71. 

119  Sons  of  the  Sea  (D)F  Michael   Redgrave-Valerie  Hobson..  91. 

112  Steel  Against  the  Sky  (D)  F ..  .Richard  Whorf-Lloyd  Nolan  68. 

109  Target  for  Tonight  (DocD)F.. Royal  Air  Force   48. 

114  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland  140. 

129  This  Was  Paris  (D)F  Ann  Dvorak-Ben  Lyon   77. 

118  Wild  Bill  Hickok  Rides  (A) . .Constance  Bennett-Bruce  Cabot  83. 

113  You're  in  the  Army  Now  (C)F. Jimmy  Durante-Phil  Silvers  79. 

Coming 

Across  the  Pacific  (Spy)  Humphrey  Bogart-Mary  Aster  

Arsenic  and  Old  Lace  Gary  Grant-Priscilla  Lane  

Casa  Blanca   Humphrey  Bogart-lngrid  Bergman  

Constant    Nymph    (D)  Charles  Boyer-Joan  Fontaine  

Desperate  Journey   (D)  Errol  Flynn-Ronald  Reagan  

137  Escape  From  Crime  (G)A  R.  Travis-Ann  Corcoran   51. 

Gay  Sisters  (D)  Barbara  Stanwyck- George  Brent  108. 

Gentleman  Jim   Errol  Flynn-Alexis  Smith  

George  Washington  Slept  Here. Jack  Benny-Ann  Sheridan  

Hard    Way  Ida  Lupino-Joan  Leslie  

Now,  Voyager   Bette  Davis-Paul  Henried  

Spy  Ship   (D)A  Craig  Stevens-Irene  Manning   61. 

Watch  on  the  Rhine  (D)  Bette   Davis-Paul  Lukas  

136  Wings  for  the  Eagle  (CD)F..Ann  Sheridan-Ronald   Reagan  84. 

Yankee  Doodle  Dandy  (DM)F. James  Cagney-Joan  Leslie  126. 

You  Can't  Escape  Forever  George  Brent- Brenda  Marshall  


.7/26/41  . 
.7/19/41  . 
.8/30/41  . 
.8/23/41  . 
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.8/9/41  .. 
.8/2/41  .. 

.1/10/42  . 
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.11/15/41 
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!7/4/42 
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MISCELLANEOUS 

Eternal  Gift  (Rel.)  Catholic  Mass   100. .Lament    ...Not  Rev. 

40.000  Horsemen  (War)A  Grant  Taylor-Betty  Bryant   85. .Goodwill  ...b8/2/4l 

Frightened  Lady  (My)A  Marius  Gorlng-HeleB  Haye   75..HofTberg  .bll/l5/4l 

Guerilla  Brigade  (D)A  Russian  cast    84..Luminar  ..b4/l8/42 

Mystery  of  Room  13  {My)F...Gibb  McLaughlin-Sara  Seegar   68. .Alliance  ..b8/30/4l 

No  Greater  Sin  (0)A  Leon  Ames-Luana  Walters   85.  .University  .b6/2l/4l 

Professor  Creeps  (C)  Manton  Moreland    63.  .Dixie  Nat.  b2/28/42 

Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope; — h — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


SHOWMEN'S    TRADE  REVIEW 


June  20,  1942 


COLUMBIA  1940-41 

Comment  Running 
Time 

ALL  STAR  COIHEDIES  (18) 

2432  Black  Eyes  and  Blues  Fair    l6'/z 

2425  Blondes  and  Blunders  Silly    16 

2424  Bundle  of   Bliss   17 

2423  Cold  Turliey    18  . 

2436  French  Fried  Patootie   18 

2428  Fresh  As  a  Freshman  Fair    16 

2431  Glove  Affair    I6I/2 

2426  His  Ex  Marks  the  Spot. .Funny    18 

2438  Host  to  a  Ghost  Fair    17 

2437  Love  at  First  Frijht   18 

2421  Pleased  to  Mitt  You.   18  ■ 

2434  Ready,  Willing  But 

Unable    l6'/2 

2433  Ring  and  the  Belle  Fair    17 

2429  So  You  Won't  Squawk   16 

2422  Spook  Speaks   Fairly   Amusing  18 

2427  Watchman  Takes  a  Wife. Fairly   Amusing  16 

2435  Yankee  Doodle  Andy   16 

2430  Yumpin'  Yiminy    16 

CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10 

2975  Feathers   Very  Good    9 

2979  Fighter  Pilot   Timely    II 

2972  Floating  Elephants  Timely  and  Good  8 

2971  Hobby  Lobby   Excellent    12 


2976  Movie  Magic   Fascinating 

2973  Nice  Work,  If  You  Can 

De  It   Fair   

2977  This  Is  England  Timely   

2974  Unusual  Crafts   Interesting 


COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7 

2510  Cuckoo  I.  Q  Fair    7 

2505  Helping  Paw   Amusing    7 

2508  Land  of   Fun   7  , 

2503  Mad   Hatter    7  , 

2502  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    7'/2 

2509  Tom  Thumb's  Brother  Cute    7 

2506  Way  of  All  Pests   7  , 

2504  Wise  Owl   Fairly  Good  ...  7  , 

COLUMBIA  TOURS  (10) 


Reviewed 
Issue  Of 

.  4/19/41 
.11/30/40 
.Not  Rev. 
.10/12/40 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  I/II/4I 
.  8/  9/41 
.Not  Rev. 
.Not  Rev. 

.Not  Rev. 
.  5/24/41 
.Not  Rev. 
.10/12/40 
.  1/25/41 
.Not  Rev. 
.Not  Rev. 


5/24/41 
,  3/  1/41 

6/28/41 
,10/12/40 
,  9/21/40 
.  3/29/41 

.11/23/40 
.  4/  5/41 
.  1/25/41 


.Not  Rev. 
.  8/  9/41 
.  2/  1/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.10/12/40 
.  6/28/41 
.Not  Rev. 
.11/30/40 


2556  Beautiful  British  Columbia  

2560  Beautiful  Ontario   

2557  From  Singapore  to 

Hongkong   Timely   

2551  Historic  Virginia   

2554  Islands  of  the  West 

Indies   Satisfactory 

2553  Old  and  New  Arizona  

2559  San  Francisco — 


2552  Savoy  in  the  Alps  Poor  Timing 

2555  Sojourn  in  Havana  Interesting  . 

2558  Western  Wonderland   Excellent  ... 


10 

.  .Not  Rev. 

10 

.  .Not  Rev. 

10 

..  3/15/41 

II 

.  .Not  Rev. 

10 

..11/23/40 

10 

.  .Not  Rev. 

10 

. .  4/19/41 

II 

..11/23/40 

9 

..11/30/40 

10 

. .  3/29/41 

3/15/41 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
11/23/40 
Not  Rev. 


.  8/  9/41 
.  6/28/41 
.  B/2S/4I 
.Not  Rev. 
.11/23/40 
.  1/25/41 
.  8/3U/4I 
.  3/22/41 


COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2654  Gay  Tunes    10 

2651  Jolly  Tunes    9 

2653  Melodies  That  Linger   10 

2657  Peppy  Songs    10 

2658  "Perfidia"  Baker    10 

2652  Popular  Love  Songs  Depends    9 

2656  Songs  With   Harmony   10 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6 

2751  Farmer  Tom  Thumb  Good    6 

2756  Kitty  Gets  the  Bird  Good    7 

2755  It  Happened  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor    8 

2753  Paunch  and  Judy  Average    S 

2758  Playing  the  Pied  Piper.. Poor    6 

2754  Streamlined  Donkey   Cute    6 

HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade   O'/j.  Not  Rev. 

2605  So  You  Think  You  Know 

Music   Good    ID    . .  4/19/41 

2601  Take  It  Or  Leave  It  (I). .Funny    I  M/z  . .  1 1/30/40 

2602  Take  It  Or  Leave  It  (2) .  .Entertaining  ...  II    ..2/  1/41 

2603  Take  It  Or  Leave  It  (3)   II    ..Not  Rev. 

2606  Take  If  Or  Leave  It  (4)..Verv  Good    II    ..  5/31/41 

WFW  YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting    10 

2951  Magic  City   Well  Done    10 

PHANTASIES  CARTOONS  (8) 

2707  Crystal   Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 

SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken   Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken  Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)   Fair    10 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

2406  Dutiful  But  Dumb   l6'/j 

2401  From  Nurse  te  Worse  A  Dud    17 

24«8  I'll  Never  Heil  Again ...  .Satiric  Slapstick  18 

2402  No  Census,  No  Feeling   18 

2405  So  Lam  Mr.  Chumpi  Slapstick    26 


4/26/41 
1/25/41 


.Not  Rev. 
.  Not  Rpv. 
.Not  Rev. 
.  9/13/41 
. 10/12/40 
.Not  Rev. 
.Not  Rev. 


1 1/30/40 
11/23/40 
Not  Rev. 
Not  Rev. 
2/  1/41 
3/22/41 
Not  Rev. 
Not  Rev, 
,  8/30/41 


.  5/24/41 
,Not  Rev. 
.11/30/40 
.Net  Rev. 
.  8/31/40 
.  6/28/41 
.Net  Rev. 
.  S/22/41 


COLUMBIA  1940-41  (Cont.) 

Comment  Running 
Time 

WASHINGTON  PARADE  (6) 


2901  The  Mint   

2904  The  Spirit  of  1941  Fair   

2902  U.  S.  Military  Academy  

2903  U.  S.  Naval  Academy  Splendid   

WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good  ... 

2808  Aquaplay   Very  Good  ... 

2807  Diving  Thrills   Very  Good  ... 

2802  Hunting  Wild  Deer  Fair   

2804  Ice  Capers   Very  Good  ... 

2806  Jungle  Archer   Very  Good  ... 

2801  Master  of  Cue  Billiard  Fans. 

2805  Splits,  Spares  and  StrikesFor  Bowlers... 


1941-42 


ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15 

3423  General   Nuisance    18 

3432  Groom    and    Bored   16 

3422  Half  Shot  at  Sunrise  Slapstick    16 

3433  How  Spry  I  Am  Good    18 

3425  Lovable  Trouble    18 

3421  Love  In  Gloom  Good    21 

3435  Olaf  Laughs  Last   l6'/2 

3429  Sappy  Birthday    18 

3426  She's  Oil  Mine  Slapstick    18 

3427  Sweet  Spirits  of  Nighter.Poor    18 

3428  Three  Blonde  Mice  Silly    16  , 

3434  Tire  Man,  Spare  My  Tires   18 

3431  What  Makes  Lizzy  Dizzy7Fair    17 

3430  Yoo  Hoo  General  Good    18 

CINESCOPES  (8) 

3971  Exploring  Space   Interesting    ....  9 

3972  From  Nuts  to  Soup  Poor    9 

3975  Strange  Facts   Interesting    9 

3974  Women  in  Photography. .  .For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR  RHAPSODIES  (16)  (Tech.) 

3507  Cinderella  Goes  to  a 

Party   Only  Fair  . 

3506  Concerto  in  B-Flat 

Minor   Good  .... 

3502  Fox  and  the  Grapes  Very  Good 

3504  Hollywood  Detour   Excellent  .. 

3503  Red  Riding  Hood  Rides 

Again   Clever   

3505  Wacky  Wigwams   

3501  Who's  Zoo  in  Hollywood  

3508  Woodman  Spare  That  Tree  


Reviewed 
Issue  Of 


.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


1/25/41 
6/28/41 
5/31/41 

1 1/30/40 
3/  8/41 
4/26/41 

10/12/40 
3/  8/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.10/  4/41 
.  5/  9/42 
.Not  Rev. 
.  8/  9/41 
.Not  Rev. 
.Not  Rev. 
,12/13/41 
.  1/24/42 
.  2/  7/42 
.Not  Rev. 
.  4/  4/42 
.  3/28/42 


.  8/30/41 
.  10/  4/41 
.12/13/41 
.  1 1/22/41 
.11/  1/41 


COMMUNITY  SING  (10) 


3653 
3657 
3652 
3659 

3656 
3658 
3655 
3651 
3654 
3660 


3755 
3751 
3752 
3753 

3754 


341 1 
3410 
3409 
3412 


3451 

3452 


College  Songs   

Crooning  Melodies   

Current  Hits   As  Usual 

Deep  in  the  Heart  of 

Texas   Good   

Good  Fellowship  Songs  

Good  Time  Songs  

Hits  of  the  Day  

Patriotic  Songs   Patriotic 

Popular  Songs   

Walk  Without  U  Baby.. Good   


FABLES  CARTOONS  (8) 

Bulldog  and  the  Baby  

Great  Cheese  Mystery  

Tangled  Angler  Poor   

Under  the  Shedding 

Chestnut  Tree   Fair   

Wolf  Chases  Pigs  Amusing  .... 

GLOVE  SLINGERS  (4) 

Glove  Birds   ...Fair   

Kink  of  the  Campi.^  

Mitt   Me   Tonight  Fair   

Study  in  Socks  Fair   


INTERNATIONAL  FORUM  (6) 


Dorothy  Thompson  Timely   

Will  England  Be 

Invaded?   Very  Good. 

Will  Democracy  Survive?. Timely  .... 


PANORAMICS  (12) 


7  . 

.  6/  6/42 

7  . 

5/  2/42 

.    7  . 

.12/  6/41 

7  . 

./2/ 14/42 

7  . 

.  1/17/42 

7  . 

.Not  Rev. 

7  . 

.Not  Rev. 

7  . 

.Not  Rev. 

lO'/j. 

.Not  Rev. 

10  . 

.Not  Rev. 

9  . 

.10/  4/41 

10  . 

.  5/  9/42 

10  . 

.Not  Rev. 

10  . 

.Not  Rev. 

9  . 

.  Not  Rev. 

.    9  . 

.  8/30/41 

10  . 

.Not  Rev. 

,  lO'/j. 

.  6/  6/42 

,    7  . 

.  Not  Rev. 

7  . 

.Not  Rev. 

7  . 

.  2/  7/42 

.  8I/2. 

.  3/21/42 

7  . 

.  5/  9/42 

.  l7'/2. 

.  3/28/42 

18  . 

.Not  Rev. 

.  16  . 

.11/22/41 

17  . 

.  6/  6/42 

) 

.  18  . 

.  3/  1/41 

16  . 

.  8/  9/41 

.  18  . 

.10/18/41 

3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3905  Health  For  Defense  Very  Good 

3903  New  York's  Finest  Very  Good 

3904  Spare  Time  in  the  Army. Splendid  .. 


PHANTASIES  CARTOONS  (8) 

3703  Battle  for  a  Bottle  

3701  Crystal  Gazer   Poor   

3702  Dog  Meets  Dog  Poor   

3704  Wild  and  Woozy  West  Amusing   

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.   I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Every  Good 

3604  Kitchen  Quiz  No.  3  Very  Good 

3601  So  You  Think  You  Know 

Music  No.   I  Good   

3605  So  You  Think  You 

Know  Music  No.  2  


IO'/2. 

10  . 
10  , 


9/13/41 
11/  1/41 

3/28/42 
1/17/42 
2/21/42 


.Not  Rev. 
.11/15/41 

.  4/25/42 
.  5/  9/42 


.  9/13/41 
.12/13/41 
.  2/21/42 

.  8/30/41 

.  Not  Rev. 


3851  No. 

3852  No. 

3853  No. 

3854  No. 

3855  No. 

3856  No. 

3857  No. 

3858  No. 
SR.SS  No. 
3860  No. 


SCREEN  SNAPSHOTS  (10) 

1  (Ken   Murray)  Good   

2  (Ken  Murray)   

3  (John  Hubbard)  Very  Good  

4  (Billy   Gilbert)  Good   

5  (New  Talent)   

6  (Alan   Mowbray) ..  .Very  Good  

7  (Jimmy  Stewart)   

8  (Ascap)   Excellent   

9  (Movie  Memories. .Very  Good   

10  (Don  Wilsen)  ...Good   


COLUMBIA  1941-42  (Cont.) 

Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake.. Slapstick    18 

3405  Cactus  Makes  Perfect.  ..  .Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. . .Slapstick    17 

3407  Matri-Phony    17 

3408  Sock-A-Bye  Baby    17 

3403  Some  More,  of  Samoa  Sillv  18 

3406  What's  the  Matador  Good   Slapstick.  16 

THIS  CHANGING  WORLD  (6) 

3981  Broken   Treaties  Disappointing    .  10 

3982  How  War  Came  Informative    ...  16 

TOURS  (8) 

3553  Alaska  Tour  Fair    10 

3552  Buenos  Aires  Today  Good    10 


3554  Great  American  Divide. .  .Very  Good 
3551  Journey  in  Tunisia  Dated 


WORLD  OF  SPORT  (12) 

3806  College  Champions  Good   

3803  Jungle  Fishing   Excellent 

3808  Fit  to  Fight  Excellent 


3804  Polo    Champions  Excellent    10 


3805  Rack  'Em  Up  Good 

3802  Show  Dogs  Excellent  ... 

3801  Tee  Up  (Patty  Berg)  For  Golfers. 

3809  Tennis  Rhythm  With 
Bobby  Riggs 


10  . 
10  . 
10  . 

10  . 

3807  Wrestling  Octopus   Funny    91/2. 

MGM  1940-41 

CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer. Excellent    8 

W-249  Alley   Cat  Excellent    8  , 

W-253  Flying  Bear  Fair    8 

W-24B  Goose  Goes  Sontli   8 

W-248  Dance  of  the  Wood  Fair    8 

W-251  Little   Caesario  Very   Good   8 

W-245  Little    Mole  Very   Good   9 

W-241  Lonesome  Stranger  Excellent    9 

W-250  Midnight   Snack  Cute    9 

W-242  Mrs.    Ladybug  Excellent    8 

W-252  Officer   Pooch  Amusing    8 

W-244  Prospecting    Bear  Funny    9 

W-247  Rookie  Bear  Funny    8 

CRIME  DOESN'T  PAY  (6) 

P-205  Coffiins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    28 

P-204  Forbidden    Passage  Tops    21 

P-203  Respect  the  Law  Very    Good   20 

P-208  Sucker  List  Excellent    20 

P-202  You  the  People  Excellent    21 

MINIATURES  (10) 

M-235  Battle,  The  Interesting    II 

M  -238  Ghost   Treasure  I ...  .Interesting    10 

M-232  Great  Meddler  Very  Good   II 

M-233  Happiest  Man  on  Earth. Unusual    II 

M-237  Man  Who  Changed  the 

World   Excellent    II 

M-236  Memories  of  Europe  Excellent    8 

M-234  More  About  Nostradamus. Timely    II 

M-231  Rodeo  Dough  Very   Good   10 

M-239  Triumph  Without  Drums. Excellent    10 

M-240  Viva  Mexico  Interesting    10 

OUR  GANG  (9) 

C-296  Baby   Blues  Very   Good   9 

C-295  Fightin'    Fools  Good  Fun   9 

C-293  Coin'  Fishin'   Standard    10 

C-291  Good  Bad  Boys  Good    II 

C-294  Kiddie   Cure   hI  Gang   II 

C-298  1-2-3    Go  Amusing   10 

C-299  Robot  Wrecks  Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy   ....  II 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING  PARADE  (9) 

K-281  American  Spoken  Here.  .Excellent   .  1 1 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

l(-285  Willie  and  the  Mouse. ..  Instructive    ....  II 

K-287  Your  Last  Act  Excellent    M 

PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory    ...  10 

Cuban    Rhythm  Excellent    9 

Flicker  Memories  Funny    10 

Football  Thrills  of  1940.. For  Grid  Fans.  10 

Lions  on  the  Loose  Good    9 

Memory  Tricks  Amusing    9 

Penny  to  the  Rescue  Excellent    10 

Quicker'n  a  Wink  Excellent    9 

Quiz    Biz  Entertaining  ...  9 

Sea  for  Yourself  Holds  Interest..  10 

Water  Bugs  Very  Good    10 

Wedding    Bills  Very   Good   10 


Reviewed 
Issue  Of 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 
.  Not  Rev. 
.Not  Rev. 
.  I  / 17/42 
.  5/  2/42 


.  9/13/41 
.12/13/41 


.11/22/41 
.10/  4/41 
.  3/14/42 
.  8/30/41 


.  2/21/22 
.11/15/41 
.  6/  6/42 
.12/  6/41 
.  1/17/42 
.  9/20/41 
.  8/30/41 

.  Not  Rev. 
.  5/  2/42 


. .  4/  5/41 
..  8/  2/41 
..11/22/41 
.  .Not  Rev. 
..  6/28/41 
..  9/29/41 
..  5/17/4) 
. . 12/  7/41 
..  8/16/41 

..  1/  4/r4 

..  9/27/41 
..  4/  5/41 
..  6/I4/4I 


.  6/14/41 
.10/19/40 
.  3/  I/4I 
.  2/  1/41 
. 10/25/41 
.  1/  4/41 


,  6/28/41 

,  8/16/41 

,  1/  4/41 

,  2/  1/41 

,  8/  2/41 
,  6/28/41 
.  2/22/41 
12/  7/40 
,11/  1/41 
,11/22/41 


.  4/  S/41 
.  2/  1/41 
.11/  9/40 
.  9/  7/40 
. 12/  7/40 
.  5/17/41 
.  8/  2/41 
.11/  9/40 
.  4/  5/41 


..12/  7/40 
..  9/27/41 

..  4/  5/41 

. .  9/27/41 

..  5/10/41 

. .  6/28/41 

..  2/22/41 

. .  6/14/41 

,.  8/  2/41 


S-267 
8-269 
S-272 
S.271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-211 
T-212 


10 

..10/  4/41 

T-221 

10 

.  .Not  Rev. 

10 

..11/22/41 

T-222 

10 

..12/13/41 

10 

.  .Wot  Rev. 

T-216 

10 

..  2/  7/42 

10 

. .  Net  Rev. 

T-213 

10 

. .  5/  2/42 

T-215 

9 

. .  5/  9/42 

T-217 

9  . 

..  6/  6/42 

T.220 

FITZPATRICK  TRAVELTALKS  (12)  (Tech. 

Alluring  Alaska  Usual    9 

Beautiful    Ball  As  Usual    9  . 

Capital   City  Fair    9  . 

Cavalcade  of 

San  Francisco   Toe    Late   9  . 

Glimpses  of  Kentucky. .  .Good    8  . 

Glimpses  of  Washington 

State   Usual    9 

Haiti,  Land  of  Dark 

Majesty   Good    9 

Mediterranean  Ports  of 

Call   Out-dated    9  . 

Old  New  Mexico  :..Fair    •  . 

Old  New  Orleans  As  Usual    9  . 

Red  Men  on  Parade  Fair    9 

Vsitemite  the  Maanlfleent. Colorful    x 


..  5/17/41 
..  6/28/41 
..11/  1/41 
..  9/27/41 
..  6/14/41 
..  4/  5/41 
..  2/  1/41 
..11/  9/40 
..  2/22/41 
..  1/  4/41 
..  8/16/41 
. . 12/  7/40 

) 

.  4/  5/41 
. 12/  7/40 
.  9/  7/40 

.  9/28/40 
.  5/10/41 

.  8/16/41 

.  6/28/41 

.  2/  1/41 
.11/  9/40 
.  1/  4/41 
.  3/  1/41 

.  e/u/tt 


June  20.  1942 


S  H  O  E  X  '  S    TRADE  REVIEW 


Page  37 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont.) 


W-346 
W-347 
W-342 
W-345 
W-343 
W-344 
W-348 
W-341 


M-331 

M-335 

M-332 
M-333 
M-334 

C-392 

C-396 
C-395 
C-391 
C-394 
C-397 
C-393 

K-383 
K-381 
K-382 
K-384 

S-366 
S-361 
S-364 
S-369 
S-362 
S-363 

S-368 
S-367 
S-365 


Comment  Running 
Time 

CARTOONS  (16)  (Tech.) 

Bear  and  the   Beavers.  .Very    Good     ..  8 

Dog    Trouble   Very  Funny  ....  8 

Field    Mouse  Excellent    9 

First  Swallow   Excellent    8 

Fraidy  Cat  Funny    7 

Hungry  Wolf  Fair    9 

Little    Gravel    Voice. ..  .Amusing    8 

Night  Before  Xmas  For  Xmas   9 

MINIATURES  (10) 

Changed    Identity  Excellent    10 

Further  Prophecies  of 
Nostradamus   Very  Good 


1 1 

Greenie,  The  Fine    II 

■      -■  -     ■  10 

ID 


Lady  or  the  Tiger  Good 

Soaring  Stars   Good 

OUR  GANG  (10) 

Come  Back  Miss  Pipps .  .Amusing    10 

Don't    Lie   Good    II 

Going   to   Press  Good    II 

Helping  Hands  Very   Good   10 

Melodies  Old  and  New... Fair    II 

Surprised  Parties   Average    II 

Wedding  Worries  Funny    II 

PASSING   PARADE  (10) 

Flag  of  Mercy  Very    Good   10 

Strange   Testament  Unusual    II 

We  Do  It  Becaus9  Interesting    ....  10 

Woman  in  the  House. ..  Unusual    II 

PETE  SMITH  SPECIALTIES  (14) 

Acro-Batty   Humorous     ....  9 

Army   Champions  Excellent    10 

Aqua   Antics  Excellent    8 

Barbee-Cues   Good    II 

Fancy   Answers  Excellent    9 

How  to  Hold  Your 

Husband — Back   Excellent    10 

Pete  Smith's  Scrapbook.  .Very  Good    9 

Victory  Quiz    10 

What  About   Daddy?  Good    10 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely   21 

TRAVELTALKS  (12)  (Tech.) 

T-318  Colorful  North  Carolina.  .Very  Good    9 

T-313  Georgetown,  Pride  of 

Penang   Very  Good   10 

T-320  Glacier    Park  and 

Waterton  Lakes   Fair 

Glimpses  of  Florida  Interesting 


T-3II 
T-315 
T-312 
1-319 
T-317 

T-321 
T-314 
T-316 


A-303 
A-302 


Historic  Maryland. 


9 
10 

.Good    9 


nside   Passage  Good    10 

Land  of  the  Quintuplets .  .Good    10 

Minnesota.  Land  of 

Plenty   Good    10 

Picturesque    Patzcuaro    10 

Scenic    Grandeur  Good    9 

WestPointonthe  Hudson. Good    9 

TWO  REEL  SPECIALS  (6) 

Don't  Talk   Potent    20 

Main  Street  on  the 

March!   Good    20 

Tell  Tale  Heart  A  Masterpiece..  20 


PARAMOUNT  1940-41 

ANIMATED  ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good    7 

HO-II  Copy  Cat  Fair    7 

HO-3  Mommy   Loves   Puppy. ..  .Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals 

(Down  on  the  Farm) .  .Excellent    9 

HO-8  Triple  Trouble  Just   Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO-13  Twinkletoes   in    Hat  Stuff   7 

HO-IO  Twinkletoes,  Where  He 

Gees  Nobody  Knows. .  .Routine    7 

HO-5  Wild    Oysters  Unusual    7 

HO-12  Wizard  of  Arts   7 

HO-9  Zero,  the   Hound  So-So    7 

COLOR  CLASSIC 

CO- 1  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 


MO-4  Delhi   Good    II 

MO-5  Indian  Durbar  Gorgeous    10 

MO-6  The  Jungle  Excellent    ID 

MO-I  River  Thames — Yesterday. Beautiful    10 

MO-2  Sacred  Ganges  Dull    10 

MO-3  Village  in  India  Fair    10 

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well  Silly    7 

GO-2  Constable   Satisfactory    ...  7 

GO-6  Fire  Cheese   Average    7 

GO-7  Gabby  Goes  Fishing  Fair    7 

GO-8  It's  a  Hap-Hap-Happy 

Day   Poor   

GO-5  Swing   Cleaning  Fair  

GO-4  Two  for  the  Zoo  Good 

HEADLINERS  (8) 

AO-5  Bob  Chester  &  Orch  Average   

AO-4  Gene  Krupa  &  Orch  For  Jitterbugs 

AO-7  Hands  of  Destiny  Interesting 

AO-2  Listen  to  Larry  Satisfactory 

AO-3  Johnnie  Messner  &  Orch.. .Fair    II 

AO-6  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UD-2  Dipsy   Gipsy  Very   Good   9 

UO-4  Gay   Knighties  Cute    9 

UO-3  Hoola    Boola  Novel    9 

UO-I  Western    Daze  Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VO-5  Guardians  of  the  Wilds... Fine    10 

VO-I  Nature's    Nursery  Excellent    10 

VO-4  Red.  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  Is  Believing  Fair    II 

POPEYE  (12) 

EO-II  Child  PsykoloJIky   Good   

EO-4  Eugene,  the  Jeep  Funny  .... 

EO-8  Flies  Ain't  Human  Fair   

EO-2  My  Pop,  My  Pop  Amusing 

EG- 10  Olive's  Boithday  Presink. Snappy  ... 

EO-7  Olive's  Sweepstake  Ticket  

EO-12  Pest   Pilot  Fair   

EO-9  Popeye  Meets 

Rip  Van  Winkle  Fair   

EO-I  Popeye  Meets  William 

Tell   Funny   

EO-5  Problem  Pappy  Fair   

EO-6  Quiet  Pleeze  Very  Good 

EO-3  Witk  Poopdeck  Pappy  Entertainlno 


Reviewed 
Issue  Of 

.  5/  2/42 

.  5/  2/42 

.  2/  7/42 

.  4/  4/42 

.  2/  7/42 

.  2/28/42 

.  5/23/42 
.  12/20/41 

.  1 1/22/41 

.  5  23/42 
.  2/  7/42 
.  5/  2/42 
.  5/23/42 


.11/20/41 

5/  2/42 
.  4'  4  42 
. 10/25/41 
.  2 '28/42 
.  5  30/42 
.  12/20/41 


.  2/28/42 
.  12/20/41 
.  2/  7/42 
.  5  23  '42 

.  5/  2/42 
.11/  1/41 
.  2/  7/42 
.  6/  6/42 
. 1 1/29/41 

.12/20/41 
.  5/23/42 
.Not  Rev. 
.  2/28/42 


.12/21/41 


.  2/28/42 

.11/29/41 

.  5/  2/42 
.  9/27/41 
.  2/  7/42 
. 10/25/41 
.  3/28/42 

.  2/28/42 
.Not  Rev. 
.12/20/41 
.  2/  7/42 


.  2/  7/42 
.11/15/41 


.12/21/40 
,  7/19/41 
,  I  1/23 '40 
,11/23/40 

.  3/15/41 
,  5/10/41 

Not  Rev. 

Not  Rev. 

,  6/28/41 
.  2/15/41 
Not  Rev. 
.  5/31/41 


4/  5/41 
5/10/41 
8/23/41 
11/23/40 
1/25/41 
2/22/41 

I/I8/4I 
11/23/40 
.  6  28  41 
7/19/14 

8/23/41 
4/19/41 
2/15/41 

4/  5/41 
2/22/41 
7/19/41 
11/  2/40 
12/21/40 
5/31/41 

4/19/41 
9/27/41 
6/28/41 
I/II/4I 

1/18/41 
9/20/41 
11/  2/40 

3/22/41 
12/  7/40 

7/19/41 
12/  7/40 

4/19/41 
11/  2/48 

5/31/41 
Not  Rev. 
,  8/23/41 

,  5/10/41 

10/  5/40 
1/25/41 
3/22/41 
,12/  7/40 


Comment  Running 
Time 

POPULAR  SCIENCE  (6) 

JO-2  No.  2  Interesting    10 

JO-3  No.  3  Interesting    10 

JO-4  No.  4  Usual    10  , 

JO-5  No.  5  Interesting    10 

JO-6  No.  6  Up  to  Standard.  II 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent    II 

SO-4  Forgotten    Man  Typical    10 

SO-I  Trouble  With  Husbands. .  .Great    Fun   II 

SO-2  Waiting    for    Baby  A    Howl    10 

SPECIAL  CARTOON  (I)  (Tech.) 

FFO-I  Raggedy  Ann  Very    Good   19 

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent    10 

RO-8  Canine  Sketches  Fine    10 

RO-5  Feminine    Fitness  Very  Good    10 

RO-7  Fishing  Fever  Appealing    10 

RO-4  Marine    Round-up  Excellent    10 

RO-3  Motorcycle   Stunting  Thrills  Aplenty.  10 

RO-IO  On  the  Spot  Funny    10 

RO-II  Lasso   Wizards  Good  Action  Stuff  10 

RO-12  Snow    Dogs  Excellent    10  , 

RO-2  Sporting    Everglades  Very    Good   10 

RG-9  Sun    Fun  Exhilarating    ..  10 

RO-13  What's  Lacrosse  Very    Good   10 

UNUSUAL  OCCUPATIONS  (6) 

2  Interesting   ....  10 

3  Good    10 

4  Good    II 

5  A   Wow   II 

6  Very  Good    10 


LO-2  No. 
LO-3  No. 
LO-4  No. 
LO-5  No. 
LO-6  No. 


1941-42 


(2) 
10 

10 
10 
10 

9'i 

10 ',2 

(6) 
10 
10 
10 
10 


FASCINATING  JOURNEYS  (Tech.) 

MI-1  Road  in  India  Interesting  .... 

HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine   

AI-3  Carnival  in  Brazil  Good   

A 1-2  Conacabana  Revue  Good   

AI-5  Hands  of  Victory  Box  Office  

Al-4  Nightmare  of  a  Goon  Funny   

HEDDA   HOPPERS  HOLLYWOOD 

Zl-I  No.  I  Excellent   

ZI-2  No.  2  Fair   

ZI-3  No.  3  Good   

ZI-4  No.  4   

MADCAP  MODELS  (Tech.)  (6) 

UI-2  Jasper  &.  the  Watermelons . Excellent    10 

UI-4  Mr.  Strauss  Takes  a  Walk. Excellent    81 

UI-1  Rhythm  in  the  Ranks  Excellent    8 

Ll-3  Sky  Princess   Excellent    9 

U  1  -5  Tulips  Shall  Grow   9 

POPEYE  (12) 

EI-5  Blunder     Below  Excellent    7 

El-6  Fleets   of   Stren'th  Very    Good    ...  7 

El-I  I'll  Never  Crow  Again  Fair    7 

EI-4  Kickin'  the  Conga  Round. Funny   7 

El -9  Many  Tanks   Fair    8 

EI-2  Mighty  Navy  Funny    7 

EI-3  Nix  on   Hypnotricks  Very  Funny  ....  7 

El  -8  Olive  Oyl  and  Water 

Don't  Mix   Funny    7 

El-7  Pipeye,  Pupeye,  Poopeye 

and  Peepeye   Very  Funny  ...  7 

POPULAR  SCIENCE  (6) 
Jl-I  No.   I  Very  Good. 


JI-2  No. 
JI-3  No. 

Jl-4  No. 


.Very 
.Good 


Good. 


J I -5  No.  5   Very  Interesting  II 

QUIZ  KIDS  (6) 

Ql-I  No.  1   Very  Good   ID 

Ql-2  No.  2   They're  Good...  II 

Ql-3  No.  3   Good    ID 

QI-4  No.  4   Good    II 

QI-5  No.  5   Good    lO'/z 

ROBERT  BENCHLEY  (4) 

Sl-I  How  To  Take  a  Vacation .. Funny    10 

Sl-4  Keeping  In  Shape   ID 

Sl-2  Nothing  But  Nerves  Very   Good   10 

SI-3  Witness,  The   Chucklesome  ...  10 

SPEAKING  OF  ANIMALS  (6) 

YI-3  At  the  County  Fair  Swell    10 

Yl-I  In  a  Pet  Shop  A  Howl    10 

YI-4  In  the  Circus  Good    9' i 

YI-2  In  the  Zoo  Hilarious    10 


SPECIAL  CARTOON  (Tech.) 
Raven   Excellent   


ID 
10 
10 
10 
10 
10 
10 
10 
ID 
ID 
10 
(Tech.) 
....  9 


1 1 


Ll-I  No. 
LI-2  No. 
Ll-3  No. 
LI-4  No. 
Ll-5  No. 


Reviewed 
Issue  Of 

. 1 1/23/40 
. 12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 

.  4/19/41 
.  5/31/41 
.11/16/40 
.  2/22/41 

. 12/21/40 

.  1/25/41 
.  3/22/41 
. 12/21/40 
.  3/22/41 
.12/  7/40 
. 1 1/23/40 
.  5/10/41 
.  6/28/41 
.  7/19/41 
.10/26/40 
.  4/  5/41 
.  8/23/41 

.12/  7/40 
.  2/15/14 
.  3/29/41 
.  5/31/41 
.  8/23/41 


.11/22/41 

.10/11/41 
.  3/14/42 
.12/  6/41 

.  4  25;42 
.  5/  2/42 

.  9/20/41 
. 1 1/29/41 
.  2/28/42 
.Not  Rev. 

.  1/31/42 
.  5/  2/42 
. I2/2D/4I 
.  3,  21/42 
.Not  Rev. 

.  2/21/42 
.  5/  2/42 
.10/11/41 
.  1/31/42 
.  6/  6/42 
. 12/  6/41 
. 12/20/41 

.  6,'13,'42 

.  4/18/42 

. 10/11/41 
. 1 1/22/41 
.  1/31/42 
.Not  Rev. 
.  6/  6/42 


.  9/20/41 
.12/  6/41 
.  2/28/42 
.  5/  2/42 
.  6/  6/42 

.10/11/41 
.Not  Rev. 
.  12/20/41 
.  3/14/42 

.  1/31/42 
.  9/20/41 
.  6,  13  42 
.11/15/41 


FFl-l  The 

SPORTLIGHTS  (13) 

Rl-6  Better  Bowling  Excellent  .. 

Rl-5  Buying  a  Dog  Very  Good. 

R  1  - 1  1  Down  They  Go  

Rl-10  Hero  Worship   Swell   

Rl-7  Lure  of  the  Surf  Very  Good. 

Rl-2  Meet  the  Champs  Excellent  .. 

Rl-9  Personality  Plus   

RI-4  Quick    Returns  Pretty  Good 

Rl-I  Shooting   Mermaids  Very  Good. 

RI-3  Sittin'  Pretty   Excellent  .. 

RI-8  Timing   Is  Everything  Very  Good 

SUPERMAN  CARTOONS  (12) 

WI-4  Arctic  Giant   Good   

WI-5  Bulleteers   Good   

Wl-3  Billion  Dollar  Limited. .. For  the  Fans...  S'/z. 

WI-7  Electric    Earthquake    9  . 

Wl-6  Magnetic  Telescope   For  the  Fans..  9 

Wl-2  Mechanical   Monsters  Good    ID 

WI-1  Superman   A  Cinch  to  Sell. 

UNUSUAL  OCCUPATIONS  (6) 

 Good   

 Very  Good  

 Very  Good  

 Good   


l4'/2..  5/  2/42 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech. 

14115  Art  of  Self  Defense  Good   

14113  Art  of  Skiing  Excellent   

14103  Baggage    Buster  Hilarious   

14105  Canine    Caddy  Tops   

14114  Chef    Donald  Up  to  Par  

14112  Donald's    Camera  A  Scream  

14107  Early  to  Bed  Satisfactory  ... 

14102  Gentleman's    Gentleman.  .Tops   

14101  Golden    Eggs  Excellent   

14104  Good  Time  for  a  Dime. .. Excellent   

14111  Lend  a  Paw  Superb   

14117  Mickey's  Birthday  Party. Very  Good  .... 

14106  Nifty  Nineties  Amusing   

14110  Old  MacDonald  Duck  Excellent   

14109  Orphan's  Benefit  Very  Good  

14118  Pluto,  Jr  Very  Funny  ... 

14108  Truant  Officer  Doaald  Excellent   

141 16  Vlllagp  Smitfay  Excallint   


1/31/42 
12/20/41 
Not  Rev. 

6  13,  42 

2/21/42 
10/11/41 
Not  Rev. 
11/29/41 

9/27/41 
11/15/41 

5/  2/42 

,  3/14/42 
5/  2/42 
1/24/42 

Not  Rev. 
5/  2  42 

12/20/41 
8/  2/41 

10/11/41 
12/  6/41 
2, '2 1/42 
4, 25/42 
Not  Rev. 


.  2/  7/42 
. 1 1/29/41 
.  5/ 10 '4  I 
.  6/  7/41 
. 12 '27/41 
. 10  25/41 
.  7/26/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.10/25/41 
.  3/21/42 
.  8/  7/41 
.10/  4/41 
.  8/3D/4I 
.  3/21/42 
.  8/23/41 
.  2/  7/42 


Comment 

EDGAR  KENNEDY 

13406  Apple  in  His  Eye  Hokey  . 

13403  Dralted  in  the  Depot  

13403  It  Happened  All  Night.. Fair  ... 

13404  Mad  About  Moonshine. .  .Fair  ... 

13401  Sunk  by  the  Census  Funny  . 

13402  Trailer  Tragedy   Funny 


(6) 


Running 
Time 


...  18 

...  19 

...  19 

...  18 

...  18 

...  17 

INFORMATION  PLEASE  (13) 

14202  No.  2  (Ruth  Gordon)  Good    10 

14203  No.  3  (Alice    Marble)  Swell  As  Usual.  10 

14204  No.4  (Louis  Bromfield) .  .Excellent    II 

14205  No.  5  (Wendell    Willkie)  .Good    10 

14206  No.  6  (Jan  Struther)  Excellent    II 

14207  No.  7  (Anna    Neagle)  Very  Good    10 

14208  No.  8  (Boris    Karloff)  Excellent    10 

14209  No.  9  (Alice    Marble)  Excellent    II 

14210  No.  10  (Louis  Bromfield)  .Entertaining  ...  10 

14211  No.  II  (Jan  Struther)  Very    Good   II 

14212  No.  12  (Boris    Karloff )... Good    12 

14213  No.  13  (Anna  Neagle)  Excellent    10 

LEON  ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

13706  Panic  in  the  Parlor  Unfunny    20 

13705  Polo  Phoney   Good    18 

13702  Tattle  Talevision   Funny    19 

13704  When  Wifle's  Away  Fair    20 

RAY  WHITLEY  (4) 

Bar  Buckaroos   Good    16 

Musical  Bandit   Entertaining    ..  16 

Prairie  Spooners   Very  Good    13 

Red  Skins  &  Red  Heads  , Poor    18 

PICTURE  PEOPLE  (13) 

No.  2   Good    9 

No.  3   Night  Club  Plug  10 


13501 
13504 
13502 
13503 

14402 
14403 
14404 
14405 
14406 
14407 
14408 
14409 
14410 


14501 
14503 
1-1502 


14307 
14313 
14310 
14302 
14306 
14308 
1431  1 
14305 
14304 
14303 
14312 
14309 


24104 
24103 
24102 
24101 

23404 
23402 
23405 
23403 
23401 


24201 
24202 

24203 

24204 
24205 
24206 
24207 


23705 
23703 
23701 
23704 
23702 

23101 
23102 
23103 
23104 
23105 
Spec. 
23106 
23107 
23108 
23109 
23110 
231 1  1 

24407 
24403 
24410 
24402 
24401; 
24405 
24408 
24409 
24404 
24401 


23503 
23501 
23502 

24310 
24309 
24304 
24302 
24305 
24303 
24307 
24301 
24308 
24306 


No.  4   Good 

No.  5   Fair  ... 

No.  6   Fair  . .. 

No.  7   Average 

No.  8   Fair  ... 

No.  9   Fair  ... 

No.  ID   Fair  ... 


SPECIAL  SUBJECT 

Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

Eyes  on  Brazil  Very  Interesting  10 

How  Goes  Chile  Very  Good    10 

What's  Happening  in 

Argentina   Very  Timely  ...  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Rolling    Rhythm    ID 

Snow  Eagles   Excellent    9 

Snow  Fun   Exhilarating  ...  9 

Sportsman's  Partner   For  Dog  Lovers.  9 

Steeds  and  Steerj  Good    9 

Sword  Soldiers   Technical    9 

1941-42 


DISNEY  CARTOONS  (18)  (Tech.) 

Army   Mascot   Excellent    7 

Donald  Gets  Drafted  A  Scream    9 

Donald's    Snow    Fight. ., Excellent    7 

Symphony  Hour  Excellent    8 

EDGAR  KENNEDY  (6) 

Heart  Burn   Amusing    15 

I'll  Fix  It  Funny    19 

Inferior  Decorator  Funny    17 

Quiet  Fourth   Funny    15 

Westward  Ho-Hum   Funny    16 

INFORMATION  PLEASE  (13) 

No.  1  (John  Gunther)   ...Excellent    10 

No.  2  (Howard    Lindsay).  Up  to  Par   9 

No  3  (Cornelia  Otis 

(Skinner)   Good    II 

No.  4  (John   Gunther)  Excellent    10 

No.  5   (John  Carradine)  .Good    10 

No.  6  (Howard   Lindsay)  ,'C'ery  Good    II 

No   7  (Cornelita  Otis 

Skinner)   Good    II 

LEON  ERROL  (6) 

Framing  Father  Very  Funny  .. 

Home  Work   Funny   

Man-I-Cured   Funny   

Wedded  Blitz   Funny  

Who's  a  Dummy?  Amusing  .... 

MARCH  OF  TIME  (13) 

Thumbs  Up,  Texas  Excellent  .... 

Norway  in  Revolt  Timely   

Sailors  With  Wings  Excellent  .... 

Main  Street,  U.S. A  Propaganda 

Our  America  At  War. ..  .Timely,  Vital 

Battlefields  of  Pacific. ..  .Timely   22 

When  Air  Raids  Strike.  Potent   20 

Far  East  Command  Timely    19 

Argentine  Question   Interesting   20 

America's  New  Army. ..  .Timely   20 

India  in  Crisis  Informative  ....  19 

India  at  War  Timely    19 

PICTURE  PEOPLE  (13) 

Children  of  the  Stars  Fair    8 

Hobbies  of  the  Stars  Good    9 

Hollywood   at    Home  Fair    8 

Hollywood  Sports   Good    9 


18 
19 
16 
18 
20 

19 
19 
20 
18 

171/2 


Hollywood  War  Effort. ..  .Entertaining 

How  To  Be  a  Star  Good    B 

Palm  Springs  Week-End.Fair    8 

Star   Portraits   Good    8 

Stars'  Day  Off  Average    8 

Stars  in  Defense  Interesting    10 

RAY  WHITLEY  (4) 

Cactus  Capers   Very  Good    17 

California  or  Bust  Good    18 

Keep  Shooting   Very  Good    17 

SPORTSCOPES  (13) 

Byron   Nelson   Good    8 

Cruise  Sports   Out  of  Date....  8 

Crystal  Flyers   Exhilarating  ...  8 

Dog  Obedience   Boxofflce    9 

Fighting  Fish   Excellent    9 

Gaucho  Sports   Interesting   ....  10 

Jungle  Jaunt   Amusing    9 

Pampas  Paddock   For  Horst  Loven  10 

Public  Sport  No.  I  Good   16 

Tan  Pio  Parade  Good    IB 


Reviewea 
Issue  Of 

.  6/14/41 
.Not  Rev. 
.  4/12/41 
.  3/  1/41 
.  9/I4/4D 
.10/19/40 


10/19/40 
1 1/16/40 
12/14/40 
2/  1/41 
3/  1/41 
,  4/  5/41 
,  4/  5/41 
,  5/ID/4I 
,  6/  7/41 
,  7/26/41 
,  7/26/41 
8/23/41 


,  2/  1/41 
.Not  Rev. 

,  5/17/41 
,11/16/40 
,  4/  5/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


10/19/40 
11/16/40 
12/14/40 
2/  1/41 
3/  1/41 
3/29/41 
4/12/41 
5/17/41 
6/  7/41 


.12/14/40 


3/  1/41 
8/23/41 


4/12/41 


,  3/  1/41 
,  8/  9/41 
,  6/  7/41 
,10/19/40 
,  3/  1/41 
,  4/  5/41 
Not  Rev. 
.  2/  1/41 
.12/14/40 
,11/16/40 
.  7/26/41 
.  5/10/41 


6/  6/42 
5/16/42 
5/  2/42 
4/25/42 


3/21/42 
10/25/41 
,  5/16/42 
12/27/41 

9/27/41 


.10/25/41 
.11/29/41 

.12/27/41 
.  2/  7/42 

.  5/  2/42 
.  6/13/42 

.  6/  6/42 


.  5/  9/42 
.  2/  7/42 
.10/  4/41 
.  5/16/42 
.12/  6/41 


8/16/41 
9/27/41 
10/25/41 
11/22/41 
12/13/41 
12/20/41 
3/18/42 
2/14/42 
3/  7/42 
4/  4/42 
5/  9/42 
6/13/42 


,  3/21/42 
,11/29/41 
.  6/  6/42 
.10/25/41 
,  J72I742 
,  2/14/42 
.  5/  9/42 
.  6/  6/42 
,12/27/41 
,10/  4/41 


.  4/18/42 
.12/  8/41 
.  1/31/42 


,  6/  6/42 
,  5/16/42 
12/27/41 
11/  1/41 
2/14/42 
12/  6/41 
3/21/42 
10/  4/41 
4/18/42 
3/21/42 


Page  38 


SHOWMEN'S    TRADE  REVIEW 


June  20,  1942 


20TH  CENTURY-FOX  1940-41 

Comment         Runnina  Reviewed 
Time     Issue  Of 
ADVENTURES  OF  A  NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual    10  ..10/12/40 

1203  Modern  Higliway   Good    0    ..3/  1/4 

1202  Training  Police  Horses. .  .Excellent    10    ..2/  8/41 

MAGIC  CARPET  OF  MOVIETONE  (8) 


1108  Arctic  in  Springtime   10 

1106  Caribbean  Sentinel   Good    0 

1 101  Eskimo  Trails   Enlightening    ..  0 

1103  Isle  of  Mystery   0 

1109  Letter  From  Cairo   10 

1102  Land  of  Flowers  (Tech.)  .Colorful    9 

1107  Miracle  of  Hydro  Different    10 

1104  Old  Dominion  State 

(Tech.)   Very  Good    10 

1105  Snotlight  on  Indo-China   10 

1110  Winter  in  Eskimo  Land   10 

SPORTS  REVIEWS— THORGERSEN  (6)  (3  In 

1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on  Rollers   10 

1302  Lure  of  the  Trout(Tech.) .  For  Fly  Casters  ID 

1306  Playing  With  Neptune. .  .Very  Good    9 

1304  Rodeo  Goes  to  Town  Good    10 

1305  Symphony  in  Snow   10 

TERRYTOONS  (26)   (13  In  Tech.) 

1510  Baby  Seal    1 

1515  Bringing  Home  the  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

151 1  Dog's  Dream    ' 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless  Hector    ' 

1503  Happy  Haunting  Grounds   7 

1513  Horse  Fly  Opera   7 

1558  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean. Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims.  .Good  (Tech.)  ..  7 
1552  Lucky   Duck   (Tech.)   7 

1512  Magic  Shell    ' 

1557  Mississippi  Swing   Rhythmic(Tech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow   Man    7 

1556  Temperamental  Lion  Amusing  (Tech.)  7 

1502  Touchdown  Demons   Amusing    7 

1516  Twelve  O'clock  and  All  Ain't  Well   7 

1559  Uncle  Joey   (Tech.)   7 

1506  What  a  Little  Sneeze 

Will  Do   Good    7 

1560  What  Happens  at  Night  (Tech.)   7 

1509  When  Knights  Were  Bold.Just  a  Cartoon..  7 

WORLD  TODAY 

1704  Anzacs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire   in    Exile   10 

1702  War  in  the  Desert   10 


.  .Not  Rev. 
..  4/26/41 
..  8/10/40 
. .  Not  Rev. 
. .  Not  Rev. 
. .  8/10/40 
..  4/19/41 

..11/30/40 
.  .Not  Rev. 
.  .Not  Rev. 

Tech.) 
..10/12/40 
.  .Not  Rev. 
..11/30/40 
..  4/19/41 
..  2/  8/41 
.  .Not  Rev. 


.Not  Rev. 
.Not  Rev. 

.Not  Rev. 
.  Not  Rev. 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.Not  Rev. 
.Not  Rev. 
.  2/  8/41 
.12/  7/40 
.12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 
.Not  Rev. 
.Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.  Not  Rev. 
.  4/19/41 
.Not  Rev. 
.Not  Rev. 


1941-42 

ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 


2206  Guardians  of  the  Sea  Very  Good    9 

2202  Highway  of  Friendship. .  .Informative    10 

2204  Men  for  the  Fleet  Excellent    9 

2201  Soldiers  of  the  Sky  Excellent    10 

2203  Wonders  of  the  Sea   10 

2205  Wings  of  Defense   10 

MAGIC  CARPET  OF  MOVIETONE  (12) 

2103  Call  of  Canada   10 

2107  Gateway  to  Asia  Very  Good    9 

2102  Glacier  Trails  Good    10 

2106  Heart  of  Mexico    10 

2108  India  the  Golden  Very  Good    8 

2104  Jewel  of  the  Pacific   10 

2101  Sagebrush  and  Silver  Interesting    10 

2105  Secret  of  the  Fjord   10 

SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel  .Excellent    10 

2304  Evergreen  Playland   Good    10 

2302  Life  of  a  Thoroughbred. .  .Excellent    10 

2303  Playtime  in  Hawaii  Very  Good    10 

2306  Setting   the   Pace   10 

2305  Snow  Trails   Excellent    10 

TERRYTOONS  (26) 

2562  All  About  Dogs  (Tech.)   7 

2504  Back  to  the  Soil   7 

2555  Bird   Tower   (Tech.)   7 

2558  Cat  Meets  Mouse  (Tech.). Very  Good    7 

2508  Eat    Me    Kitty  Eight 

to    the    Bar  Good    7 

2506  Flying  Fever   Good    7 

2503  Frozen  North   Very  Good    7 

2507  Funny    Bunny    Business. Good    7 

2513  Gandy  Goose  in  the 

Outpost    7 

2510  Gandy  Goose  in  Tricky 

Business   Good    7 

2514  Gandy  Goose  in  Tire 

Trouble    7 

2557  Happy  Circus  Day 

(Tech.)   Amusing    7 

2501  Ice  Carnival   Good    7 

2560  In  Lights  Out  (Tech.)   7 

2561  Neck  and  Neck  (Tech.)   7 

2509  Oh.   Gentle  Spring  Fair    7 

2551  Old   Oaken  Bucket 

(Tech.)   Good    7 

2552  One  Man  Navy  (Tech.)  .Amusing    7 

2559  Sham  Battle  Shenanigan. Good  (Tech.)  ..  7 
2554  Slap    Happy    Hunters   7 

2511  Stork's    Mistake    7 

2556  Torrid  Toreador  (Tech.) .  .Good    7 

2502  Uncle  Joey  Comes  to  Town.Funny   7 

2553  Welcome  Little  Stranger. Good  (Tech.)  ..  7 

2512  Wilful  Willie   Amusing    7 

2505  Yarn  About  Yarn  Good    7 

WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely.Excellent  10 

2405  Courageous  Australia    10 

2403  Dutch  Guiana  Very  Good    10 

2404  Hub  of  the  World  Good    10 

2406  Men  of  West  Point   10 

2402  Uncle  Sam's  Iron  Warriors   10 


UNITED  ARTISTS 


20 


WORLD  IN  ACTION  (12) 
I  Churchill's  Island   Very  Good  ... 

3  Food,  Weapon  of 

Conquest   Impressive   20 

4  New  Soldiers  Are  Tough. .Stirring    16 

3!  This  1$  Blitz  Srim    Realism..  21 


6/13/42 
.11/  1/41 
.  1/17/42 
.  8/  2/41 
.Not  Rev. 
.Not  Rev. 


.Not  Rev. 
.  6/13/42 
.11/  1/41 
.Not  Rev. 
.  6/13/42 
.Not  Rev. 
.  9/20/41 
.Not  Rev. 


.11/  1/41 
.  1/17/42 
.  2/28/42 
.  1/24/42 
.Not  Rev. 
.  4/11/42 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/18/42 

.  5/  2/42 
.  1/17/42 
.11/  1/41 
.  5/  2/42 

.Not  Rev. 

.  6/1S/42 

.Not  Rev. 

.  1/17/42 
.  9/27/41 
.Not  Rev. 
.Not  Rev. 
.  5/  2/42 

.  9/20/41 
.  9/27/41 
.  4/11/42 
.Not  Rev. 
.Not  Rev. 
.  1/17/42 
.11/  1/41 
.11/  1/41 
.  6/13/42 
.  1/24/42 

.  9/20/41 
.Not  Rev. 
.  1/17/42 
.  4/18/42 
.Not  Rev. 
.  Not  Rev. 


4/  4/42 

4/  4/42 
5/30/42 
3/  7/42 


5252 
5249 
5246 
5247 

5243 
5245 
5253 
5248 

5250 
5251 


5353 
5351 
5358 
5365 
5359 
5355 

5364 
5363 
5354 

5360 
5362 
5356 
5352 
5357 

5361 


5226 
5225 

5221 
5222 
5233 
5228 
5230 
5227 

5231 
5232 
5229 
5224 
5223 


5372 
5373 
5374 
5375 
5376 
5377 
5378 
5379 
5380 
5381 
5382 
5383 
5384 
5385 


UNIVERSAL  1940-41 

Comment  Running 
Time 

CARTOONS  (13)  (Tech.) 

Andy  Panda's  Pop  Enjoyable    8 

Dizzy  Kitty   So-So    8 

Fair  Today   Good    7 

Hysterical  High  Spots  in 

American  History   Fair    7 

Knock,   Knock   Very  Good    8 

Mouse  Trappers   Amusing    7 

Screw  Driver   Good    7 

Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  .Snappy    7 

Salt  Water  Daffy  Snappy    8 

Woody   Woodpecker    7 

GOING  PLACES  (15) 

Arizona   Interesting    10 

Coast  Guard   Interesting    10 

Deserts  of  America  Very  Good    10 

Garden  Spot  of  the  North. Good    9 

Humorous  Tombstones  ...Amusing    10 

Hunting  on  Top  of 

the  World   Fascinating    9 

Isles  of  Fate  Good  &.  Timely.  10 

Meet  Jimmy  the  Chump.. Good  Fun    10 

Melting  Pot  of  the 

Caribbean   Good    10 

Modern  Way  Down  East.. Good    10 

Mountain  Summer  Pleasing    10 

South  of  the  Border  Interesting    10 

Sun  Valley   Good    10 

Swankiest  Isle  in 

the  World   Interesting    10 

Trail  of  Father  Kino  Interesting    10 

MUSICALS— TWO  REEL  (13) 

Bagdad  Daddy   Very  Good    18 

Beat  Me  Daddy- 
Eight  to  the  Bar   17 

Class  in  Swing  Good  Variety  ..  16 

Congomania   Latin    Liveliness  20 

Dizzy  Doings   Fair    17 

Jumpin'  Jive   Good    17 

Music  a  la  King  Good  Number  ..  20 

Music  in  the  Morgan 

Manner   Entertaining  ...  18 

Once  Lpon  a  SummerTime. Average    18 

Rhythm  Revel   Entertaining  ...  18 

Shadows  in  Swing  Average    18 

Tickled  Pinky   Rustic    Rhythm.  18 

Torrid  Tempos   Entertaining  ...  18 

SPECIAL  SUBJECT  (1) 

Swing  With  Bing  Excellent    18 

STRANGER  THAN  FICTION  (15) 

No.  82  Average    9 

No.  83  Average    9 

No.  84  Good    9 

No.  85  Excellent    9 


VITAPHONE-WARNER  BROS.  1940-41 


.Up  to  Par   9 


Good 

No.  88    Interesting    9 

No.  89  Interesting    ....  9 

No.  90  Interesting    ....  9 

No.  91  Fair    9 

No.  92  So-So    9 

No.  93  Very  Good    9 

No.   94   9 

No.  95  Very  Good   9 


1941-42 


Reviewed 
Issue  Of 

.  8/  9/41 
.  5/17/41 
.  2/15/41 

.  3/29/41 
.11/30/40 
.  2/  8/41 
.  9/  6/41 

.  5/17/41 
.  6/  7/41 
.Not  Rev. 


10/12/40 
9/21/40 
3/22/41 
8/  9/41 
4/12/41 

12/28/40 
8/  9/41 
7/19/41 

12/28/40 
6/  7/41 
.  7/19/41 
2/15/41 

10/12/40 

,  3/15/41 
.  6/14/41 


.  2/  8/41 

.Not  Rev. 
. 10/12/40 
.11/30/40 
.  9/  6/41 
.  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
.11/30/40 


4/13/40 


.10/12/40 
.10/12/40 
.11/30/40 
.12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
.Not  Rev. 
.  8/16/41 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 

6251  Aces  in  the  Hole  Amusing    7  . 

6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6249  Goodbye  Mr.  Moth  Very  Good    7  . 

6247  Hams  That  Couldn't 

Be  Cured    7  . 

6246  Hollywood  Matador  Very  Good    7  . 

6252  Juke  Box  Jamboree  Good    7  . 

6242  Man's  Best  Friend  Good    8 

6248  Mother  Goose  on  the 

Loose   Very  Good    7 

6250  Nutty  Pine  Cabin   7  . 

6243  Pantry  Panic   Good    8 

(Former  title  "What's  Cookin'  ") 

6244  $21  a  Day  Once  a  Month  .Average    7 

6245  Under  the  Spreading 

Blacksmith  Shop   Cute    7 

NAME  BAND  MUSICALS  (13) 

6226  Campus  Capers   Excellent    18 

6224  Doin'  the  Town  Entertaining  ...  20 

6229  Gay  Nineties   Fair    15 

6222  In  the  Groove  Entertaining  ...  17 

6221  Is  Everybody  Happy?  Fair    18 

6232  Merry  Madcaps   Good    15'/:. 

6233  Rainbow  Rhythm      15 

6227  Rhumba  Rhythms   Fair    15 

6231  Shuffle  Rhythm   Excellent    15 

6223  Skyland  Serenade   Excellent   20 

6230  Swing  Frolic   Very  Good    15 

6228  Tune  Time   Very  Good   16 

6225  Winter  Serenade   Good    13'/2. 

(Former  title  "Jingle  Bells") 
SPECIAL  FEATURETTE  (2) 

6110  Cavalcade  of  Aviation ...  .Sure  Fire   20 

6111  Menace  of  the  Rising  Sun. Exciting   20 

STRANGER  THAN  FICTION  (15) 

6376  Barnyard  Steam   Buggy.. Good    9 

6375  Blacksmith  Dentist   Good    10 

6373  Candy  Kid   Good    10 

6378  Desert  Ghost   Entertaining  ...  9 

6372  Hermit  of  Oklahoma  Good    10 

6374  Junior  Battlefleet   Good    10 

6382  Master  Carver   Entertaining  ...  10 

6381  Mysterious  Fountain  of 

Health   Entertaining  ...  9 

6379  Pussycat  Cafe   Good    9 

6371  Shampoo  Springs   Very  Good    10 

6377  Sugar  Bowl  Humpty 

Dumpty   Very  Good   9 

6380  Tom    Thumb    Church   9 

VARIETY  VIEWS  15  (5  IN  COLOR) 

6354  Annapolis  Salutes  the 

Navy   Timely  . . . 

6364  Antarctic  Outpost   Interesting 

6362  Call  of  the  Sea  Fair   

6358  Flashing  Blades   Good   

6353  George  Washington, 

Country  Gentleman  ....Impressive 
6357  Keys  to  Adventure  Interesting 

6351  Moby  Dick's  Home  Town. Interesting 

6352  NorthernNeighbors(Color)  Interesting 
6356  Peaceful  Quebec — 

At  War   Interesting 

6361  Sports  in  the  Rockies  Good   

6359  Sky  Pastures   Good   

6360  Thrills  of  the  Deep  Good   

6355  Trail  of  the  Buccaneers.  .Excellent  . 

6363  Wings  of  Freedom  Very  Good 


.  6/13/42 

.10/11/41 
.  4/  4/42 

.Not  Rev. 
.  1/31/42 
.  6/13/42 
.11/  8/41 

.  4/  4/42 
.Not  Rev. 
.11/  8/41 

.12/  6/41 

.  1/31/42 

.12/20/41 
.12/13/41 
.  1/31/42 
.10/18/41 
.  9/  6/41 
.  3/21/42 
.Not  Rev. 
.  1/31/42 
.  4/  4/42 
.11/  8/41 
.  3/14/42 
.  3/21/42 
.12/13/41 


.  1/  3/42 
.  4/11/42 

.12/20/41 
.12/20/41 
.11/  8/41 
.  3/  7/42 
. 10/18/41 
.12/  6/41 
.  6/13/42 

.  6/13/42 
.  3/21/42 
.10/18/41 

.  3/14/42 
.Not  Rev. 


Comment  Running 
Time 

BROADWAY  BREVITIES  (9) 

6202  Alice  in  Movieland  Superlative  ....  20 

6204  Dog  in  the  Orchard  Meritorious  ....  20 

6209  Happy  Faces    20  . 

6208  Hunting  the  Hard  Way. .  .Excellent   20 

6201  Just  a  Cute   Kid   20  . 

6203  Mack  Sennett  Revival   20  . 

6206  Seeing  Eye   Poignant   20 

6207  Sockeroo   Funny    20 

6205  Take  the  Air  Entertaining  ...  20 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6103  Throwing   a   Party   20 

HOLLYWOOD   NOVELTIES  (6) 

6304  History  Repeats  Itself  Good    10 

6301  Football  Highlights   Rockne  Build-up  10 

6303  Mexican  Jumping  Beans.. Very  Good   ....  10 

6302  Shark  Hunting   Exciting    10 

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting   10 

LOONEY  TUNES  (16) 

6601  Calling   Dr.   Porky   7 

6612  Coy  Decoy   Funny    7 

6607  Haunted  Mouse   Very  Good   7 

6616  Henpecked  Duck   A  Howl    7 

6608  Joe  Glow  the  Firefly   7 

6614  Meet  John  Doughboy     7 

6602  Pre- Historic  Porky  Clever   7 

6611  Porky's  Ant   Good    7 

6609  Porky's  Bear  Facts  Amusing    7 

6604  Porky's  Hired  Hand  Good    7 

6610  Porky's  Preview   Amusing    7 

6613  Porky's  Prize  Pony    7 

6606  Porky's  Snooze   Reel    7 

6603  Sour  Puss   Satisfactory   7 

6605  Timid  Toreador   Good    7 

6615  We  the  Animals  Squeak. . Excellent    7 

MELODY  MASTERS  (10) 

6506  Cliff  Edwards  and  His 

Buckaroos   Good    10 

6505  Henry  Busse  &  Orch  Fair    10 

6504  Skinnay  Ennis  &  Orch. ..Good    10 

6503  Jan  Garber  &.  Orch   10 

6508  Marie  Green  &  Her 

Merrie  Men   Lively   10 

6510  Carl  Hoff  &  Orch  Notable    10 

6509  Hal  Kemp  &  Orch  Just  a  Band   10 

6501  Matty  Malneck   Snappy    10 

6507  Freddie  Martin  &  Orch... Fair    10 

6502  Joe  Reichman  &  Orch  Excellent    10 

MERRIE  MELODIES  (26)  (Tech.) 
(Produced  by  Leon  Schlesinger) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles   7 

6713  Cat's  Tale   Good    7 

6712  Crackpot  Quail    7 

6709  Elmer's  Pot  Rabbit  Funny   7 

6718  Farm's  Frolics  Excellent    7 

6710  Fighting  69'/2   Good    7 

6704  Good  Night  Elmer   7 

6715  Goofy  Groceries   Novel    7 

6722  Heckling    Hare    7 

6720  Hiawatha's  Rabbit  Hunt.. Funny   7 

6703  Holiday  Highlights   Swell  Satire  ...  7 

6719  Hollywood  Steps  Out  Excellent    7 

6723  Inki  and  the  Lion  Good   

6707  Of  Fox  and  Hound   7 

6708  Shop,  Look  and  Listen. .  .Good    7 

6711  Sniffles  Bells  the  Cat  Fair    7 

6726  Snow  Time  for  Comedy... Up  to  Par   7 

6725  Sport  Champions    7 

6702  Stage  Fright   Satisfactory   7 

6714  Tortoise  Beats  the  Hare.  .Amusing    7 

6716  Toy  Trouble   Good    7 

6717  Trial  of  Mr.  Wolf  Very  Good   7 

6705  Wacky  Wildlife   Funny   7 

6721  Wacky  Worm   Excellent    7 

TECHNICOLOR  SPECIALS  (6) 
6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid    20 

6005  Here  Comes  the  Cavalry   20 

6002  March  on  Marines  Excellent    20 

6003  Meet  the  Fleet  Excellent    20 

6004  Wings  of  Steel  Excellent    20 

SPORTS  PARADES  (10) 

6407  Big  Bill  Tilden  For  Tennis  Fan.  10 

6404  California  Thoroughbreds. Interesting    10 

6403  Diary  of  a  Racing  Pigeon. Interesting    10 

6402  Dogs  You  Seldom  See  Good  Novelty...  10 

6405  Fight,  Fish,  Fight  Thrilling    ID 

6401  Fly  Fishing   For  Anglers  ...  10 

6409  It  Happened  on  Rollers   10 

6410  Lions  For  Sale  Very  Good    10 

6408  Sail  Ho!   Colorful    10 

6406  Sky  Sailing   Interesting    10 


1941-42 


7103 
7109 

7106 
7111 

7108 

7101 
7102 
71  10 
7104 
7107 
7105 


7301 
7304 
7303 
7305 
7306 


BROADWAY  BREVITIES  (12) 

At  the  Stroke  of  Twelve.. Grab  It   

California  Junior 

Symphony   Good   

Calling  All  Girls  Good   

Daughter  of  Rosie 

O'Grady   Very  Good   

Maybe  Darwin  Was 

Right   Amazing 

Minstrel  Days 


20 


.Very  Good    20 


10  . 

.12/13/41 

7302 

101/2. 

.  6/13/42 

9  . 

.  5/30/42 

9  . 

.  3/  7/42 

7609 

10  . 

. 10/11/41 

7612 

9  . 

.  1/31/42 

761 1 

9  . 

.  9/  6/41 

7601 

9  . 

.10/18/41 

7610 

7607 

9  . 

.12/13/41 

7604 

9  . 

.  4/  4/42 

7605 

9  . 

.  3/  7/42 

7603 

9  . 

.  3/21/42 

7602 

9  . 

.11/  8/41 

7808 

10  . 

.  6/13/42 

7606 

Monsters  of  tha  Deep  Good    20 

Pacific  Frontier  Informative    20 

Perils  of  the  Jungle  Exciting    20 

Wedding   Yells    20 

West  of  the  Rockies  Pretty  Good  ...  20 

HOLLYWOOD  NOVELTIES  (6) 

Polo  With  the  Stars   10 

Miracle  Makers   Poor    10 

Points  on  Arrows  Good    10 

Then  and  Now  Fair    10 

There   Ain't    No  Such 

Animal   Timely    10 

White  Sails   Excellent    10 

LOONEY  TUNES  (16) 
Daffy's   Southern  Ex- 
posure  Fair    7 

Gopher  Goofy    7 

Hobby   Horse   Laughs   7 

Notes  to  You   10 

Nutty  News   Funny    7 

Porky's  Cafe    7 

Porky's  Midnight   Matinee    7 

Porky's  Pastry    Pirate    7 

Porky's  Peoch   Good    7 

Robinson  Crusoe,  Jr  Average    7 

Saps  in  Chaps   7 

Who's  Who  In  the  2oe... Funny    7 


Reviewed 
Issue  Of 


..11/30/40 
. .  1/18/41 
. .  Not  Rev. 
..  5/24/41 
..Not  Rev. 
. .  Not  Rev, 
. .  4/  5/41 
. .  5/24/41 
. .  3/  8/41 


.  Not  Rev. 
.Not  Rev. 

.  9/30/39 
.  8/31/40 
.11/30/40 
.  8/  3/40 
.  9/  6/41 
.  3/  8/41 

.Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.Not  Rev. 
.Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
. 12/28/40 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.11/30/40 
.  1/18/41 
.  9/  6/41 


..11/30/40 
. .  3/  8/41 
..12/28/40 
. .  Not  Rev. 

..  5/  3/41 
..12/27/41 
. .  5/24/41 
. .  8/  3/40 
.  .  4/  5/41 
..11/  2/40 


.  Not  Rev 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  12/28/40 
.  5/24/41 
.  I/I8/4I 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  Not  Rev. 
.12/28/40 
.  3/15/41 
.  8/30/41 
.  Not  Rev. 
.  10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.12/  7/40 
.  8/  9/41 

.  8/30/41 
.  10/26/40 
.  Not  Rev. 
.  12/28/40 
.  1/18/41 
.  5/  3/41 

.  5/  3/41 
.  12/28/40 
. 12/  7/40 
.  8/31/40 
.  3/  8/41 
. 10/26/46 
.  Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


.11/  8/41 

.  5/  2/42 
.  1/24/42 

.  6/13/42 

.  3/28/42 
.  9/13/41 
.  1/  3742 
.  5/16/42 
.11/  8/41 
.Not  Rev. 
.  1/24/42 


.  Not  Rtv. 

.  9/13/41 
.  9/13/41 
.  4/  4/42 

.  5/  2/42 
.11/15/41 


.  5/  4/42 
.  Not  Rev. 
.  Not  Rev. 
.  Not  Rev. 
.  6/13/42 
.  Not  Rev. 
.Net  Rev. 
.Not  Rev. 
.12/27/41 
.11/15/41 
.  Not  Rtv. 
.  4/  4/42 


June  20,  1942 


S  H  O  \\'  M  E  X  •  5    TRADE    R  E  \'  I  E  W 


Page  39 


VITAPHONE  1941-42  (Cont. 

Comment  Running 
Timi 

MELODY  MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  ...  10 

7508  Don  Cossack  Chorus  Very  Good    10 

7309  Emil  Coleman  and 

Orcliestra   Very  Good    10 

7503  Forty  Boys  and  a  Song. ..Good    fO 

7507  Richard  Himber  &.  Orch. . Entertaining  ...  10 

7504  Carl  Hoff  &.  Band   10 

7505  Leo  Reisman  &  Orch  Snappy    10 

7505  Playgirls    10 

7501  U.S.C.  Band  and  Gle« 

Club   Very  Good    10 

MERRIE  MELODIES  (26)  (Tech.) 
(Produced  by  Leon  Schtesingerj 

7701  All  This  and  Rabbit 

Stew   Excellent    7 

7711  Aloha  Hooey   Amusing    7 

7710  Bird  Came  COD   7 

7702  Brave  Little  Bat  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary   Very  Funny  ...  7 

7712  Conrad  the  Sailor  Funny    7 

7713  Crazy  Cruise    7 

7716  Dog    Tired    7 

7718  Draft  Horje   Funny   7 

7709  Hop.  Skip  and  A  Chump   7 

7715  Horton  Hatches  the  Egg. .Good    7 

7719  Lights   Fantastic   Very  Funny    ...  7 

Reissue  of  Old  Glory ....  Impressive    ....  7 

7707  Rhapsody  in  Rivets  Good    7 

7704  Rookie  Revue   Out  Dated    7 

7705  Saddle   Silly    7 

7708  Wabbit  Twouble   Very  Funny  ...    7  . 

7714  Wabbit  Who  Came 

to  Supper   Good    7 

7717  Wacky  Wabbit   Funny   7 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Pirlilan   Good  Show   20 

7004  March  on  America  Excellent    20 

7002  Soldiers  in  White  Excellent    20 

7005  Spanish  Fiesta   Colorful    19  . 

7001  Tanks  Are  Coming  Excellent    20 

SPORTS  PARADE  (10)  (Tech.) 
7408  Hatteras    Honkers   Good    10 

7405  Hunting  Dogs  at  Work.. Very  Good    10 

7402  King  Salman   Fascinating    ...  10 

7401  Kings  ot  the  TurT  Interesting    10 

7407  Rocky  Mountain  Big 

Game   Good    10  . 

7404  Rodeo   Round   Up   10 

7406  Shoot  Yourself  Some  Golf. Good  Draw  ....  10 

7403  Water  Sports   Average    10 


MISCELLANEOUS 


Adventures  in  the  Bronx 

(N.  Y.  Zoological  Soe.)  Good    Il'/j. 

Alive  in  the  Deep  (Prod.)  Exciting    22 

Man  the  Enigma  (Prod.)  Informative  ....  25 

Our  Constitution  (Prod.)  Inspiring    19 

Our  Declaration  of 

Independence   (Prod.)   Timely    19 


SERIALS  1940-41 


No.  Chapters 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chaps. 

Spider  Returns    15  Chaps. 

White  Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle  Girl    15  Chans. 

King  of  the  Royal  Mounted   12  Chaps. 


Mysterious  Dr.  Satan. 
UNIVERSAL 
Green  Hornet  Strikes  Again. 

Junior  G-Men   

Sky  Raiders 


15  Chaps. 

12  Chaps. 
12  Chaps. 
12  Chaps. 

Winners  of  the  West   15  Chaps. 

1941-42 

COLUMBIA 

Caplain    Midnight    15  Chans. 

Perils  of  the  Royal  Mounted   13  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime,   Inc   13  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

Siiv   Smasher    12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang  Busters    13  Chaps. 

Junior  "G"  Men  of  the  Air   12  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


Reviewed 
Issue  Of 

.11/15/41 

.  5  2,42 

.  5/16/42 
.  9  13  41 
.  5/  6,  42 
.Not  Rev 
.  3/28/42 
.Not  Rev. 

.  9/13/41 


.  9/13/41 
.  3'28  42 
.Not  Rev. 
.  I2/27/4J 
.11/  8/41 
.  1/24/42 
.  4'  4  42 
.Not  Rev. 
.Not  Rev. 
.  5,  16  42 
.Not  Rev. 
.  4/11/41 
.  6,  6  42 
.  6  '  6  42 
.  1/24-42 
. 12  27'41 
.Not  Rev. 
.  1/24/42 

.  4  23 '42 
.  5/16/42 

.12/  6/41 
.  6  '  6  '42 
.  2/  7/42 
,12/  6/41 
.  9/13/41 

,  6    6  42 
4  18  42 
,  12/27/41 
,  9/13/41 

.  5/16/42 
.Not  Rev. 

,  3  2  42 
,  1 1  'I5'41 


.  8/23/41 

.  5/24/41 

.  5/24/41 

.  5/  3/41 

.  5/  3/41 


Reviewed 
Issue  Of 

1 1/29/41 
8 '23/41 
5'I0/4I 

Not  Rev. 

3/  8/41 
5/31/41 
8/17/40 
11/23/40 

11/  2/40 
8/  3/40 
2/15/41 

Not  Rev. 


2/21/42 
6/13/42 

12/  6/41 
9/  6/41 

3/21/42 

11/  1/41 
2/21/42 

5,  30  42 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 


Title  Running 
Time 

Any  Bonds  Today   5    . . 

Bomber    8    . . 

Fighting  Fire  Bombs   3 

Food  For  Freedom   3 


Distributed 
By 

.Warner  Bros. 
....List  "C" 
.Warner  Bros. 
.List  "C" 


Keep  'em   Rolling   3','2   Univ. 


Lake  Carrier    10 

Mr.    Gardenia    Jones   13 

Pots  to  Planes   3 

Ring  of  Steel   10 

Safeguarding  Military  Information   10   List 


.See  Below 
.United  Artists 

 List  "C" 

-Warner  Bros. 


Tanks    10 

United  China  Relief   I',2 

Vigilance    5 

Winning  Your  Wings   18 

Women   In   Defense   10 

CITY  List  "C" 

Albany  MGM  

Atlanta  UA  

Boston  MGM  

Buffalo  20th  

Charlotte  20th  

Chicago  Col  

Cincinnati  Rep. 


List  ''D" 

  Univ. 

  Univ. 

 Warner  Bros. 

 List  "C" 

"Lake 

List  "D"  Carrier" 

.20th  

.MGM  

.UA  

Par  Univ. 

Univ  

MGM   Univ. 

.20th  

Cleveland  20th  Univ  Univ. 

Dallas  WB  Par  

Denver  WB  WB  

Des  Moines  MGM  Ren  

Detroit  Par  Col  Univ. 

Indianapolis  UA  RKO  

Kansas  City  RKO  Univ  

Los  Angeles  WB   MGM  

Memphis  Par  Col  

Milwaukee  Col  RKO   Univ. 

Minneapolis  Rep  20th   Univ. 

New  Haven  Univ  MGM  

New  Orleans  UA  RKO  

New  York  Par  WB  

Oklahoma  City  WB  Par  

Omaha  MGM  WB  

Philadelphia  Univ  RKO  

Pittsburgh  RKO  UA  

Portland  RKO  Ren  

St.  Louis  Univ  Par  

Salt  Lake  City  Par  WB  

San  Francisco  WB  Col  

Seattle  Col  UA  

Washington   Ren  2»th  


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.    Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


AIR  CONDITIONING 


IMMEDIATE  SHIPMENTS  WITHOUT 
PRIORITIES  STILL  POSSIBLE  OX  SOME 
BLOWERS  1  Send  for  catalogs  describing 
Heavv  Dutv  Ventilators,  Diffusers,  Exhaust 
Fans,'  Automatic  Deflectors— LAST  YEAR'S 
LOW  PRICES  PREVAIL  WHILE  STOCK 
LASTS — Typical  value,  16"  E.xhaust  Fans, 
S16.50.  S.  O.  S.  Cinema  Supply  Corporation. 
44Q  \\\^t  -12nd  Street.  New  York  Citv. 


EQUIPMENT  WANTED 

CONVERT  TO  CASH  —  HIGHEST 
PRICES  PAID  —  ARCS,  RECTIFIERS. 
PROJECTORS.  16mm,  35mm.  Give  age,  con- 
dition, first  letter.  Box  566,  Showmen's  Trade 
Review.  1501  Broadway,  Xew  York  City. 


NEW  EQUIPMENT 


CELEBRATING  OUR  FIFTEENTH  AN- 
NIVERSARY—SHARE IT  WITH  US- 
Jensen  High  Frequency  Tweeters,  $12.50 ;  Lens 
tissue,  9c  book ;  Automatic  Changeovers,  set 
$29.50 ;  Bausch-Lomb  Super  Cinephor  Lenses, 
40%  discount;  868  photocells,  $1.49;  9.000  cycle 
test-film,  5c  ft.;  1,000'  film  shipping  cans,  75c; 
Luxlite  Series  I  Lenses,  $4.95 ;  Exit  Lights, 
S1.29 ;  Beaded  Soundscreens,  39j4c  ft. ;  stock 
tickets.  19c  roll.  Ask  for  BIG  BARGAIN 
BULLETIN.  S.  O.  S.  Cinema  Supply  Corpora- 
tion. 449  West  42nd  Street.  New  York  Cits-. 

BIG  DISCOUNT  on  Simplex  and  Powers 
parts  :  1000  thumb  tacks  74c :  50  slide  mats  84c  ; 
Other  great  bargains — bulletin  available.  Star 
Cinema  Supply  Co..  442  West  45th  Street.  New 

York  Citv. 


SITUATION  WANTED 

MOTION  PICTURE  OPER.ATOR.  draft 
exempt,  competent,  voung,  will  move  anvwhere. 
Box  308.  1908  Commerce  St..  Dallas.  Texas. 


;OUND  EQUIPMENT 


■INSTALLATION  COMPLETED.  LIKE 
NEW  SOUND  FINE."  writes  Bossier,  Valley 
Mew  Theatre.  Midland.  Pennsvlvania.  "BEATS 
ilY  FORMER  OUTFIT."  Better  replace  your 
old  amplifier,  soundheads  or  speaker  now  or 
never.  Terms,  too.  S.  O.  S.  Cinema  Supply 
Corporation,  449  West  42nd  Street,  New  York 
City. 

OPPORTUNITY  OF  A  LIFETIME- 
START  A  CIRCUIT— A  good  portable  will 
keep  competition  out — make  money  for  you,  too. 
Standard  makes.  16mm,  35mm  from  $59.50. 
Send  for  list.  S.  O.  S.  Cinema  Supply  Corpora- 
tion. 449  ^^'est  42nd  Street.  New  York  Citv-. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT— ORDER  NOW 
TO  INSURE  PROMPT  DELIVERY,  $17.50 
ior  10,000  lots.  Less  quantities,  S2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

INCREASE  ATTEND.\NCE  AT  YOUR 
JUVENILE  MATINEES.  Use  comic  maga- 
zines as  premiums.  We  can  supply  these  in 
large  or  small  quantities,  new,  late,  complete 
copies,  publishers'  remainders  and  overprints,  at 
lowest  prices.  Representatives  wanted.  Theatre 
and  Radio  Adv.  Co..  154  Maiden  Lane,  N«w 
York  Cit>-. 

BINGO  CONTROLLED  GAME,  12  ways 
to  win,  $3.00  per  M.  16  ways — or  70  ways  to 
win,  $3.50  per  M.  Box  565,  Showmen's  Trade 
Remew.  1501  Broadway,  New  York  City. 


THEATRE  FOR  SALE 

SMALL  ILLINOIS  THEATRE  fully 
equipped,  running.  Priced  right  Box  564, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  Citv-. 


THEATRES  WANTED 

W  A  NT  E  D  :  :M0VIE  THEATRE  IN 
SMALL  TOWN.  James  Watts,  S.  Lincoln 
Ave..  R.  R.  3.  Aurora,  Illinois. 


USED  EQUIPMENT 


DEALERS  HAVE  BEEN  FLOCKING  TO 
GR-A.B  THESE— COME  ONE— COME  ALL 
— 2.000'  \\-ire  reels  ;  89c ;  1.000  watt  spotlamps  on 
stands,  $14.95 ;  Rear  Shutters  for  Simplex, 
$19.50 ;  Easel  Display  Frame,  40"  x  60",  $9.95 ; 
1,000'  film  cabinets,  75c  section;  G.  E.  Mazda 
Lamphousings,  $3.95 ;  Lenses,  S2.95 ;  Powers 
mechanisms,  S39.50  ;  automatic  arcs  from  $39.50  ; 
cushion  seats ;  39c ;  amplifiers,  S4.95 ;  sound- 
heads. S9.95 ;  portables.  16mm,  35rain,  from 
$29.50.  ANNR'ERSARY  SALE  CIRCLTAR 
free.  S.  O.  S.  Cinema  Supplv  Corporation. 
449  West  42nd  Street.  New  York  Citv-. 

BRANDT  AUTOMATIC  CASHIER.  Bor- 
der lights,  swatchboard.  Star  Theatre,  Whitins- 
ville,  Mass. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000  or  LESS.  Terms  to  the  right  parties. 
Box  567,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  Citj-. 

Pair  Weber  Syncrofikn  35  mm.  projectors, 
complete  perfect  condition  with  2000'  magazines, 
stands,  1000  watt  lamps,  amplifier,  speaker, 
cables,  etc.,  ready  to  operate  $495.00.  Star 
Cinem.a  Supplv  Co..  442  \\'est  45th  Street.  Xew 
York  Citv. 


For  VICTORY 

Buy  United  States  War  Bonds  and  Stamps 

Our  government  calls  on  you  to  help  NOW!  Buy  war  bonds 
or  stamps  todoy.  Buy  them  every  day  if  possible.  But  be 
sure  you  buy  war  bonds  or  stamps  on  a   regular  basis. 


PROJECTOR 


it  easy 
nthlY 


.  weekly -'•["Vwn 
*Conven.ej;-  „,,i„ol 

terms 

take  o  yeor 
^You  can  taKe 


YOUR 


easy 


to 


»  Turn """""""p'un  "o*^' 

I     maximum  P  g^^gji  P\an 


c(rVICE 


Definitely  Superior 
under  ail  conditions 


REVIEWED  IN  THIS  ISSUE 
Crossroads 

Moonlight  Masquerade 
Apache  Trail 
Prairie  Gunsmoke 
Smart  Alecks 
She's  in  the  Army 
United  We  Stand 
Flight  Lieutenant 
Lady  in  a  Jam 

^  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  21 


Vol.  36 


No.  23 


June  27 
19  4  2 

CHARLES  E.  CHICK'  LEWIS 

Editor  and  Publisher 


Walter  E.  Green    (See  Page  4) 


(From  N.  Y.  Herald  Tribune} 

Radio  City  Music  Hall  has  an- 
nounced that  *'Mrs.  Miniver''  has 
broken  all  ten-year  records^  having 
played  to  318,245  persons  and  grossed 
$220,000  in  seventy-two  showings. 
Since  the  Music  Hall  is  the  largest 
motion-picture  theater  in  the  world, 
this  is  probably  an  all-time  record 
for  the  film  industry. 

4th  Week  Coming!  Records  Going! 

YOU'LL  SEE  MINIVER  MAGIC  SOON! 


a  Patriotic 

GREER  GARSON  •  WALTER  PIDGEON  •  Directed  by  WILLIAM  WYLER  •  Produced  by  SIDNEY  FRANKLIN  •  "MRS.  W"siiV" 
MINIVER"  with  Teresa  Wright  •  Dame  May  Whitty  •  Reginald  Owen  •  Henry  Trovers  •  Richard  Ney  •  Henry  Wilcoxon 
Screen  Play  by  Arthur  Wimperis,  George  Froeschel,  James  Hilton  and  Claudine  West  •  A  WILLIAM  WYLER  Production 
Based  on  JAN  STRUTHER'S  Novel  •  A  Metro-Goldwyn-Mayer  Picture 


Sdi 
WvBonb 

an) 
Stamps! 


TIMELY  TOPICS 

PLEASE  COOPERATE.  The  motion  picture  theatres 
of  this  country  have  responded  nobly  and  are  doing 
their  utmost  in  the  current  bond  and  stamp  seUing 
campaign.  However,  the  committee  handUng  this  job 
will  be  seriously  handicapped  unless  you  send  in  your 
report  promptly  after  the  close  of  sales  on  June  30th. 

According  to  advance  reports  it  is  expected  that  the 
complete  total  of  the  industry's  drive  will  even  exceed 
earlier  optimistic  predictions.  We  sincerely  hope  so  be- 
cause we  are  all  proud  of  the  magnificent  job  this  in- 
dustry is  doing  in  the  war  effort. 

You  have  your  report  blank.  PLEASE  fill  it  out 
immediately  after  June  30th  and  send  it  to  the  War 
Activities  Committee,  1501  Broadway,  New  York  City. 

ANOTHER  NEW  TWIST.  RKO  and  Goldwyn  will 
add  a  brand  new  angle  to  world  premieres  when  they 
introduce  "Pride  of  the  Yankees"  via  a  simultaneous 
premiere  in  41  theatres  throughout  the  New  York  area. 
It  will  be  a  reserved,  one  performance,  opening.  There- 
after the  picture  will  carry  on  at  the  extended-run  Astor 
Theatre  on  Times  Square. 

Smart  theatremen,  working  together,  might  be  able 
to  engineer  similar  premiere  gags  in  their  various  com- 
munities. If  tough  and  hardened  New  York  responds 
to  an  idea  like  this,  undoubtedly,  hundreds  of  other 
localities  will  do  likewise. 


DOUBLE  TROUBLES.  There  are  elements  in  our 
industry  that  always  seem  ready  to  raise  a  terrific  howl 
the  moment  anyone  (especially  a  trade  paper  editor) 
dares  to  mention  anything  about  eliminating  double  fea- 
tures. They  are  probably  the  same  people  who  believe 
the  war  will  win  itself — and  please  don't  bother  them 
about  it. 

We,  personally,  don't  give  a  tinker's  damn  one  way 
or  the  other  about  it.  If  exhibitors  and  distributors 
want  to  go  on  with  the  policy,  that's  their  business, 
good,  bad  or  indifferent. 

But  there  are  some  indisputable  facts  that  may  alter 
the  situation  whether  certain  elements  like  it  or  not. 
Film  priorities  are  just  one,  but  important  enough  in 
itself  to  dictate  the  final  word  on  the  subject  of  doubles 
or  singles.  We  simply  express  these  thoughts  to  keep  you 
apprised  of  the  situation  and  to  help  you  in  planning 
your  future  product  requirements. 

The  production  set  up  of  our  industry  is  well  nigh 


perfect.  Studios  are  capable  of  delivering  product  of 
various  qualities  and  prices,  according  to  the  abilities, 
the  personnel  and  their  finances.  Thus,  all  of  them 
together  can  deliver  a  wide  and  varied  program  of  screen 
entertainment  without  any  one  of  them  being  hurt 
should  an  order  curtailing  the  present  number  of  pic- 
tures be  issued  by  the  government. 

From  where  we  sit  we  can  see  a  national  policy  of 
single  features  coming  to  pass  within  the  next  twelve 
months — maybe  a  bit  sooner.    How  does  it  look  to  you? 

IN  GOOD  HANDS.  Finally,  after  many  delays,  a 
competent,  representative  equipment  committee  has  been 
set  up  by  the  WPB.  Although  previous  activity  seemed 
to  be  centered  around  production  and  some  half-hearted 
semblance  of  exhibition,  the  most  important  group  of 
all,  the  equipment  division,  seemed  to  be  fading  into 
oblivion.  Nevertheless,  they  are  the  men  who  are  best 
suited  and  best  informed  on  what  it  will  take  to  keep 
the  theatres  open  and  operating. 

Theatre  owners  can  now  be  sure  that  their  interests 
will  be  faithfully  represented  insofar  as  physical  equip- 
ment and  apparatus  is  concerned.  And  it  is  our  predic- 
tion that  this  capable  committee  will  shear  away  the  red 
tape  that  ties  up  so  much  vitally  needed  time  between 
breakdown  and  replacement. 

j/_  y, 

CHEERFUL  BOX-OFFICE  NEWS:  Like  music  to 
the  ears  are  the  titles  of  the  current  and  forthcoming 
product.  We  set  out  to  list  some  of  them  here  but  there 
were  so  many  of  them  that  we  had  to  change  the  lyrics 
but  not  the  tune. 

It  is  always  customary  at  this  time  of  the  year  to  wax 
optimistic  over  the  next  season's  product.  But  this  year 
we  really  believe  it  ourselves  and  if  you  want  to  check  up 
on  us  turn  back  to  the  Feature  Booking  Guides  and  look 
over  the  current  big  grossers  and  plus  the  ones  that  are 
coming  off  the  production  line  you  will  find  registered 
there ! 

Good  pictures  deserve  good  selling  campaigns.  To  let 
a  good  picture  shift  for  itself  is  nothing  short  of  criminal. 
Smart  showmen  are  finding  this  out  for  themselves  and 
guiding  their  activities  accordingly. 

The  possibilities  for  an  excellent  summer's  business 
plus  a  record-breaking  fall  season  are  indicated  from 
many  directions.  Therefore,  theatremen  should  plan 
and  gear  themselves  to  lend  the  good  pictures,  strong 
campaigns.  The  combination  of  the  two  is  sure-fire  for 
box-office  results. 

—"CHICK"  LEWIS 


4 


SHOWMEN'S    TRADE  REVIEW 


June  27,  1942 


WPB  Optimistic  on  Success  of 
Self-Regulation  by  Industry 


Confidence  that  the  industry  can  work  out 
a  program  for  maximum  conservation  of  critical 
materials  was  voiced  by  Harold  Hopper,  chief  of 
the  Motion  Picture  and  Photographic  Section 
of  the  War  Production  Board,  in  a  talk  to  pro- 
ducers and  distributors  meeting  in  Washington 
this  week  for  the  first  of  a  series  of  monthly 
conferences.  Hopper  expressed  satisfaction  with 
the  conservation  progress  report  submitted  by 
the  motion  picture  industry. 

So  that  motion  picture  producers  can  keep 
in  direct  contact  with  the  WPB,  Hopper  an- 
nounced that  his  section  was  opening  'an  office 
in  Los  Angeles  in  the  near  future. 

Steps  already  taken  to  conserve  critical  mate- 
rials were  described  by  industry  officials.  Some 
of  the  changes,  it  was  said,  were  mandatory, 
and  include :  1 — Use  of  still  photographs  for 
wardrobe  and  hair-dressing  tests  wherever  pos- 
sible ;  2 — "A"  picture  trailers  limited  to  250  ft., 
all  other  pictures  150  ft.;  3 — Print  conservation 
slogan  on  all  scripts  ("Save  film,  save  your 
job");  4 — Salvage  old  film  immediately;  5 — 
Negative  not  to  be  cut  until  after  preview  or 
lireviews,  if  necessary ;  6 — Eliminate  dialogue 
rewriting  on  day  of  shooting ;  7 — Eliminate 
"cast  of  characters"  at  end  of  all  films ;  8 — 
Print  only  one  take  of  each  scene — additional 
takes  printed  only  with  executive  approval ;  9 — 
Elimination  of  rehearsals  with  film. 

The  producer-distributor  group  was  advised 
of  the  necessity  of  reducing  truck  mileage,  and 
the  rubber  situation  was  also  discussed.  The 
newsreels  are  believed  to  have  been  assured  a 
list  B  classification  which  would  make  them 
eligible  for  recap  or  retread  tires. 

Present  at  the  meeting  were :  Gradwell  L. 
Sears,  United  Artists ;  Edward  Mannix,  MGM  ; 
John  J.  O'Connor,  Universal ;  A.  Schneider, 
Columbia ;  Barney  Balaban,  Paramount ;  Earl 
r.  Sponable,  Fox  Movietone ;  R.  C.  Barrows, 
20th  Century-Fox;  Joe  Robbins,  National  Screen 
Service ;  Norton  Ritchey,  Monogram ;  Rav 
Klune,  Society  of  Independent  Motion  Picture 
Producers  ;  John  Wolcott,  March  of  Time  ;  Alan 
F.  Cummings,  Loew's. 

Equip.  Manufacturers 
Group  to  Consult  WPB 

In  view  of  the  recognized  importance  of  the 
motion  picture  as  a  medium  of  information  and 
morale  building,  it  is  intended  to  keep  picture 
theatres  operating,  Harold  Hopper  of  the  War 
Production  Board  told  a  newly-formed  Theatre 
Equipment  Manufacturers'  Advisory  Committee, 
at  a  meeting  in  Washington  last  week.  The 
WPB  representative,  however,  stressed  the  fact 
that  many  critical  materials  used  in  theatre 
equipment  must  be  conserved  for  the  war  pro- 
gram. 

The  12-man  committee  was  formed  for  the 
purpose  of  giving  advice,  supplying  information 
and  making  recommendations  to  the  WPB,  is 
coninosed  of  the  following : 

C.  S.  Ashcraft,  Ashcraft  Mfg.  Co.;  E.  C. 


INDEX  TO  DEPARTMENTS 


Advance  Dope    16 

Box-Office  Slants    8 

Feature  Booking  Guide   21 

Hollywood    18 

Newsreel  Synopses    20 

On  the  Patriotic  Front   10 

Selling  the  Picture     13 

Shorts  Booking  Guide   24 

Short  Subject  Reviews   20 

Variety  Club  Notes   16 


CahiU,  RCA  Mfg.  Co.;  E.  W.  Hulett,  E.  W. 
Hulett  Mfg.  Co.;  Albert  B.  Hurley,  Hurley 
Screen  Co. ;  G.  L.  Carrington,  Altec  Service 
Corp. ;  Wm.  A.  Gedris,  Ideal  Seating  Co. ; 
Louis  B.  Goldberg,  Goldberg  Bros.;  Walter  E, 
Green,  General  Precision  Equipment  Co. ;  J.  E. 
Robin,  J.  E.  Robin,  Inc.;  E.  J.  Vallen,  Vallen, 
Inc. ;  Erwin  Wagner,  Wagner  Sign  Service ; 
E.  A.  Williford,  National  Carbon  Co. 


WPB  Lists  Offices 
to  Handle  Emergency 
Repair  Applications 

The  WPB  this  week  reiterated  warnings  to 
theatremen  that  applications  for  materials  for 
emergency  repairs  should  be  directed  to  field 
offices  in  their  territory  by  telegram,  telephone 
or  letter,  as  a  means  of  speeding  action  on 
authorizations  necessary  for  obtaining  needed 
materials.  Following  are  the  field  offices  of 
the  War  Production  Board: 

ALABAMA:  Birming:ham.  301  Phoenix  Bldg. 
ARIZONA:   Phoenix,  406  Security  Bldg:. 
ARKANSAS:    Fort    Smith,    1.3    N.    7th    St.;:  Little 

Rook.  3(14  Rector  BIdfr. 
CALIFORNIA:     San    Francisco.     13.55    Market  St.; 

Fresno.  314-318  Mattel  Bldg.,  Los  Angeles,  1031 

S.  Broadway;  Oakland,  309  Financial  Center  Bldg.; 

San  Diego,  510  Union  Bldg.;  Sacramento,  Farmers 

and  Me<'hanics  Bldg. 
COLORADO:    Denver,    708   Kittredge    Bldg.,  Pueblo, 

Star  Journal  Bldg. 
CONNECTICUT:     Hartiord,     Phoenix    Bank  Bldg.; 

Bridgeport,  144  Golden  Hill  St.:  New  Haven.  514 

Liberty  Bldg. 
DELAWARE:  Wilmington.  314  Penn  Bldg. 
FLORIDA:    Jacksonville,    730    Lynch   Bldg.;  Miami, 

701  Congress  Bldg.:  Tampa,  901  Wallace  So,  Bldg, 
GEORGIA:  Atlanta,  116  Candler  Bldg. 
IDAHO:  Boise,  409  Capital  Securities  Bldg. 
ILLINOIS:   Chicago,   20  N.  Wacker  Drive;  Decatur, 

308  Standard  Olfice  Bldg.;  Peoria,  3nd  Floor,  Alli- 
ance Bldg.;  Springfield.  407  Leland  Office  Bldg. 
INDIANA:  Evansville.  8  Koenig  Bldg.:  Fort  Wayne. 

410  Utility  Bldg,;  Indianapolis,  Circle  Tower  Bldg.; 

South  Bend,  306  City  National  Bank  Bldg. 
IOWA:  Des  Moines,  708  Crocker  Bldg. 
KANSAS:  Wichita,  1314  Union  National  Bank  Bldg. 
KENTUCKY:  Louisville,  200  Todd  Bldg. 
LOUISIANA:  New  Orleans.  423  Canal,  Bldg.;  Shreve- 

port.  910  Giddens  Lane  Bldg, 
MAINE:  Bangor,  44  Central  St.;  Portland,  143  High 

St. 

MARYLAND:  Baltimore,  1254  Baltimore  Trust  Co. 
MASSACHUSETTS:  Boston,  17  Court  St.;  Fall  River, 

27  S.  Main  St.;  Lowell,  Sun  Bldg.,  8  Merrimac  St.; 

Springfield,  95  State  St.;  Worcester,  State  Mutual 

Bldg. 

MICHIGAN:  Detroit,  7310  Woodward  Ave.;  Grand 
Rapids,  1004  Michigan  National  Bank  Bldg.;  Iron 
Mountain.  400  Commercial  National  Bank  Bldg. 

MINNESOTA:  Duluth,  416  Federal  Bldg.;  Minneapo- 
lis, 336  Midland  Bank  Bldg. 

MISSISSIPPI:  Jackson,  605  Tower  Bldg. 

MISSOURI:  Kansas  City,  508  Mutual  Bldg.;  St,  Louis, 
1131  Paul  Brown  Bldg. 

MONTANA:  Helena,  223  Power  Block  Annex. 

NEBRASKA:  Omaha,  501  Grain  Exchange  Bldg. 

NEVADA:  Reno,  Saviers  Bldg. 

NEW  HAMPSHIRE:  Manchester,  Amoskeag  Indns- 
tries  Bldg, 

NEW  JERSEY:  Newark,  Globe  Bldg,;  Camden,  Broad- 
way Stevens  Bldg,;  Trenton,  City  Center  Bldg. 

NEW  MEXICO:  Albuquerque,  1031/2  West  Central 
Ave. 

NEW  YORK:  Albany.  Standard  Bldg.;  Brooklyn,  16 
Coiu-t  St.;  Buffalo.  212  Manufacturers  and  Traders 
Bank  Bldg.;  New  York  City:  Chanin  Bldg.;  Rochcs- 
ler.  Commerce  Bklg,;  Syracuse,  302  Starrctt  Syra- 
cuse Bldg.;  Utica,  First  National  Bank  Bldg. 

{Continued  on  Page  9) 


Admission  Tax  Climbs 

For  the  third  consecutive  month  Federal  ad- 
mission tax  collections  have  shown  sharp  in- 
creases. The  collections  for  the  month  of  May 
total  $11,803,921.97,  it  was  announced  this  week 
by  the  Internal  Revenue  Bureau.  This  com- 
pares with  a  total  of  $6,955,991.29  for  May, 
1941. 


War  Job  Comes  First 

Addressing  400  exhibitors  at  a  meeting  of 
Northwest  War  Activities  Committee,  motion 
picture  section,  In  Minneapolis  this  week. 
Chairman  John  J.  Friedl,  president  of  Minne- 
sota Amusement  Co.,  urged  his  listeners  to 
"roll  up  your  sleeves  and  get  to  work  to  help 
win  the  war,"  warned  them  that  "unless  you 
get  busy  on  this  campaign  right  now,  you're 
likely  to  find  the  Government  In  here  running 
your  business  for  you." 


Dickinson  Clearance 
Modified  on  Appeal 

Modification  of  the  award  of  the  arbitrator  in 
clearance  complaint  filed  by  Dickinson,  Inc., 
against  the  five  signers  of  the  N.  Y.  consent 
decree  which  resulted  in  a  reduction  of  the 
clearance  of  the  Kansas  City  downtown  houses 
from  56  to  28  days  over  the  Dickinson  Theatre, 
Mission,  Kan.,  was  announced  this  week. 

Clearance  of  the  Aztec,  operated  in  Shaw- 
nee, Kan.,  by  A.  Orear,  an  intervenor,  was 
reduced  from  28  to  one  day  over  the  Dickinson, 
otherwise  complaint  against  20th  Century-Fox 
was  dismissed.  Paramount,  Loew's,  RKO  and 
Vitagraph  may  grant  the  second-run  Plaza, 
operated  by  Fox  Kansas  City  Corp.,  14  days 
over  the  Dickinson.  The  Board  agreed  with 
the  arbitrator's  finding  that  the  Isis,  Brookside, 
Warwick  and  Waldo  Theatres  were  not  in 
competition  with  the  Dickinson,  and  clearances 
were  abolished. 

Arbitrator's  award  fixing  availability  of  the 
Dickinson  at  28  days  after  downtown  first-run, 
in  view  of  the  fact  that  the  Plaza  was  also  28 
days,  was  found  by  the  Board  to  be  beyond 
the  power  of  an  arbitrator,  because  it  com- 
pletely eliminated  clearance  between  two  com- 
peting theatres. 

File  Complaint  Against  Loew's 

The  Stadium  Theatre,  Caruthersvillc,  Mo., 
has  filed  a  complaint  with  the  St.  Louis  tri- 
bunal chai'ging  that  Loew's,  Inc.,  quoted  terms 
that  violate  the  purpose  of  Section  VI  of  the 
consent  decree  when  the  theatre  sought  to 
license  M-G-M  pictures  for  second-run. 


Walter  E.  Green 

(The  Man  on  the  Cover) 

President  of  National  Theatre  Supply  Com- 
pany and  Vice-President  of  General  Precision 
Equipment  Corporation,  who  Is  serving  on 
the  Motion  Picture  Theatre  Equipment  Manu- 
facturers' Industry  Advisory  Committee  ap- 
pointed last  week  for  the  purpose  of  giving 
advice,  supplying  information  and  making 
recommendations  to  the  War  Production  Board 


SHOWMEN'S    TRADE  REVIEW 

Vol.  36,  No.  23  June  27,  1942 

Title  and  Trade  Mark  Registered  U.  S.  Patent  Office 

Published  every  Friday  by  Showmen's  Trade  Review, 
Inc.,  1501  Broadway,  New  York  City.  Telephone 
BRyant  9-5606.  Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Editor;  Joseph  H 
Gallagher,  Film  Advertising  Manager;  Harold  Rendall, 
Equipment  Advertising  Manager;  West  Coast  Office. 
10424  Bloomfield  St.,  North  Hollywood,  Calif.,  Tele- 
phone SUnset  1-6292.  Ann  Lewis,  manager; 
London  Representative,  Milton  Deane,  185  Fleet 
St.,  London  E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Sydney,  Australia. 
Subscription  rates  per  year  $2.00  in  the  United  States 
and  Canada;  Foreign,  $5.00.  Single  copies,  ten  cents. 
Subscribers  should  remit  with  order.  Entered  as  seconil 
class  matter  February  20,  1940,  at  the  Post  Office  ai 
.\"ew  York.  N.  Y..  under  the  act  of  Marcli  1879. 
Contents  copyrighted  1942  by  Showmen's  Trade  Review 
Inc.     Printed  in  U.S.A. 

Address  all  Communications  to : 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway,  New  York  City 


June  27,  1942 


SHOWMEN'S    TRADE  REVIEW 


5 


Good 

Um  of  the  WEEK 

About  Pictures  and  People 


The  surest  tip-off  {ive  think)  to  the  prestige 
pictures  enjoy  right  nozv  is  the  evident  relish 
K'itli  which  men  in  higli  political  place  react 
to  opportunities  to  identify  thcniseli'cs  zcitli  some 
particular  film,  or  some  nioi'cmcnt  sponsored  by 
the  industry.  Among  the  many  pitblic  figures 
to  figure  in  nen'S  connected  zcith  a  picture  is  a 
mayor.  We  wouldn't  for  the^  zvorld  fake  any- 
tliing  from  the  MGM  publicity  men  by  sug- 
gesting that  the  mayor  zvasn't  just  a  wee  bit 
"inspired."  A'cz'ertheless  the  mayor  of  a  large 
and  important  city  sent  a  message  to  Nicholas 
M.  Schenck  urging  that: 

"Mrs.  Miniver"  be  shown  in  Cleveland  at 
tiie  earliest  possible  date.  Mayor  Lausche 
of  Cleveland  gets  prompt  action  on  his  re- 
quest, for  the  MGM  picture  opens  at  Loew's 
State  in  his  city  on  July  3rd.  (What  a  co- 
incidence!) After  what  "Mrs.  Miniver"  has 
shown  as  an  attractor  of  crowds  at  the  Music 
Hall  (it  goes  into  its  fourth  week  with  10-year 
records  of  the  big  house  smashed  right  and 
left)  officials  in  Cleveland  and  other  cities 
will  do  well  if  they  anticipate  demands  for 
handling  crowds  at  the  main  street  corners 
where  the  picture  shows. 

•  •  • 

"This  Above  All"  showed  "special"  strength 
at  15  pre-release  engagements,  yet  Tom  J. 
Connors  announces  that  20th-Fox  will  dis- 
tribute the  picture  as  a  regular  release,  day 
and  date  as  a  mid-July  offering.  "This"  will 
finish  out  its  Broadway  first  run  as  the  attrac- 
tion at  both  the  Astor,  where  it  had  its  world 
premiere,  and  the  big  Roxy.  The  picture 
opens  the  Roxy  July  9th,  and  will  remain 
until  July  12th  at  the  Astor. 

•  •  • 

"Take  a  Letter,  Darling"  finished  out  four 
healthy  weeks  at  Bob  Weitman's  Paramount 
and  this  coupled  with  the  kind  of  business  the 
picture  did  in  other  cities  serves  to  prove 
that  whether  it's  serious  drama  like  "This 
Above  All,"  realistic  portrayal  of  the  impact 
of  war  on  civilians  such  as  makes  "Mrs. 
Miniver"  outstanding,  or  just  light  romance 
like  "Take  a  Letter  Darling,"  so  long  as  the 
picture's  good,  the  public  wants  screen  en- 
tertainment, and  will  pay  for  it  most  cheer- 
fully. 

•  •  • 

"Fantasia,"  reports  from  the  Century  in 
Buft'alo  affirm,  gave  that  house  the  best 
opening  day's  gross  of  the  year;  and  the 
Disney  noveltj'  went  into  a  second  stanza 
after  a  record-breaking  first  week  at  the 
Lyric,  Indianapolis. 

•  •  • 

Prior  to  its  publication  as  a  novel,  'tis 
said.  Dr.  George  Gallup  made  a  survej'  and 
reported  that  "Kings  Row"  would  be  a  best- 
seller. Prior  to  its  release  and  just  after 
"Kings  Row,"  the  picture,  was  previewed, 
there  were  many  supposedly  wise  ones  who 
guessed  the  Warner  production  wouldn't  go 
too  hot  at  the  box-office.  How  "Kings  Row" 
has  paced  itself  along  to  the  tune  of  profits  for 
many  theatres  is  no  longer  news — though 
reports  of  further  achievements  continue  to 
liour  in;  like  the  one  from  Seattle  that  the 
l)icture  is  playing  its  fifth  week  at  the  Roose- 
velt Theatre. 


Weisberg  Joins  MGM 

Leonard  Weisberg,  formerly  of  the  editorial 
staff  of  Boxoffice,  this  week  joined  the  pub- 
licity staff  at  Metro-Goldwyn-Mayer  as  head 
of  the  trade  press  department. 


51  Tax  Committees 
rormed  by  UMPI 

The  UMPI  Tax  Committee  for  the  State  of 
Rliode  Island  has  been  completed,  it  was  an- 
nounced this  week  by  Leon  J.  Bamberger,  exec- 
utive secretary  of  the  Association.  The  body 
becomes  tiie  51st  such  committee  organized  to 
function  under  the  direction  of  the  UMPI  na- 
tional committee  of  which  Spyros  Skouras  is 
chairman. 

The  Rhode  Island  committee  is  made  up  as 
follows:  Albert  J.  Clark,  AIPTOA  of  R.  I., 
Majestic  Theatre,  Providence;  John  B.  Find- 
ley,  A.T.O.  of  R.  I.,  United  Theatres,  Wester- 
ly ;  Phillip  H.  Lavine,  Ralph  E.  Snider  Theatre 
Enterprises ;  John  Gubbins,  Paramount  ex- 
change, Boston. 

Four  more  state  committees  are  being  formed 
in  the  New  England  territory.  These  will  com- 
plete the  national  picture  insofar  as  local  tax 
committees  provided  for  under  the  UAIPI  pro- 
gram are  concerned. 

Changes  in  committees  previously  reported 
are  as  follows : 

Kentucky — George  N.  Hunt,  Jr.,  Loew  Thea- 
tres in  Louisville,  replaces  Sam  J.  Switow, 
who  has  been  called  to  the  colors. 

Nevada — N.  Dow  Thompson,  T  &  D  Jr. 
Majestic  Theatre,  Reno,  has  been  named  chair- 
man succeeding  Wm,  G.  Cooke. 

Illinois — Sam  Gorelick,  RKO  exchange  man- 
ager in  Chicago,  has  been  named  chairman. 

Delaware — A.  J.  DeFiore,  Park  Theatre, 
Wilmington,  elected  chairman. 


McCormick  Chairman  of  MPPDA 
Public  Relations  Committee 

S.  Barret  McCormick,  head  of  RKO  advertis- 
ing and  publicity,  has  been  elected  chairman 
of  the  Eastern  Public  Relations  Committee. 
McCormick  will  serve  for  a  period  of  six 
months,  and  succeeds  Robert  Gillham  of  Para- 
mount  as  chairman. 

McCormick,  Gillham  and  Mort  Blumenstock 
of  Warners  and  Walter  Trumbull  of  the 
MPPDA  were  elected  to  the  executive  com- 
mittee to  serve  for  the  next  six  months. 


Relief  Fund  Checks  Due 

Additional  remittances  to  the  Army  and  Navy 
Relief  funds  received  at  national  headquarters 
over  the  week-end  totaled  less  than  $50,000,  still 
leaving  a  large  amount  to  be  reported  by  the- 
atres who  made  collections  but  have  not  sent 
in  their  checks.  The  total  is  now  slightly  over 
$1,700,000.  Chairman  Nicholas  M.  Schenck  again 
urges  theatres  to  send  in  their  final  reports  and 
checks. 


Goodwill  Begins  at  Home 

Quoting  from  points  Two  and  Five  of  the 
Umpi  plan,  which  refer  to  protection  of  the 
good  name  of  the  industry  and  urge  for  ad- 
justment of  policies  within  the  industry  to 
lessen  friction  between  its  various  branches, 
M.  A.  Rosenberg,  president  of  National  Al- 
lied, this  week  blasted  at  blind  checking  and 
"sporadic  outbursts  of  forced  price  increases 
on  so-called  specials"  as  curable  "internal 
nuisance  ailments  that  directly  affect  our  own 
relationships  and  reflect  upon  our  good  name 
and  integrity  to  any  outsiders  who  become 
aware  of  the  conditions." 

Rosenberg's  statement,  issued  from  his  of- 
fice in  Pittsburgh,  said  those  responsible  for 
such  "sore  spots  on  the  body"  of  the  industry 
should  make  effort  to  remedy  the  abuses, 
because  "certainly  exhibitors  are  not  happy 
with  such  practices  foisted  upon  them,  and  the 
good  name  and  integrity  of  the  industry  is 
surely  affected  adversely." 


One  Delivery  Per  Day 

Beginning  July  1st  film  carrier  trucks  can 
make  no  special  deliveries  and  no  call-backs 
under  the  ODT  order,  requiring  reduction 
truck  mileage  by  25  per  cent,  which  goes  into 
effect  on  that  date,  and  exhibitors  have  been 
warned  to  have  prints  ready  for  return  to 
exchanges  when  the  trucks  call. 

An  MPPDA  bulletin  to  exchanges  advised 
distributor  representatives  to  arrange  meet- 
ings with  exhibitor  organization  leaders  and 
film  transit  men  to  confer  on  plans  for  opera- 
tion under  the  curtailed  delivery  setup.  Since 
there  is  no  chance  of  increased  print  quotas 
and  every  indication  that  present  print  orders 
will  be  cut,  exhibitors  must  meet  the  prob- 
lem by  careful  realignment  of  booking  and 
print  shipping  schedules. 

Named  Head  of  Canada 
Division  of  Paramount 

Gordon  Lightstone  this  week  was  appointed 
general  manager  of  Paramount  Film  Service, 
Paramount's  Canadian  distributing  organiza- 
tion. 

Prior  to  being  named  head  of  the  Paramount 
Canadian  sales  organization,  Lightstone  occu- 
pied the  post  of  general  manager  for  Regal 
Films.  He  has  been  associated  with  MGM  and 
Regal  for  the  past  18  years. 

In  his  new  Paramount  association,  Lightstone 
takes  over  the  duties  of  Delbert  Goodman  who 
will  return  to  the  United  States  for  a  new 
assignment. 


12  New  Season  Films  Completed 

Twelve  features  for  new  season  release  will 
be  ready  for  screening  when  Spyros  Skouras, 
president  of  20th-Fox,  Tom  Connors,  sales  head, 
and  Hal  Horne,  ad  and  publicity  chief,  confer 
with  Darryl  F.  Zanuck  on  1942-43  production 
and  selling  plans  at  the  coast  beginning  this 
week-end.  In  addition  to  the  12  completed  films, 
4  pictures  will  be  before  the  cameras  and  five 
more  will  be  started  at  the  time  the  company 
executives  hold  their  studio  conferences. 


"Lost  Horizon  of  Shangri  La" 

Because  Shangri  La  is  figuring  in  the  news 
as  the  mysterious  base  from  which  U.  S.  fliers 
bombed  Tokio,  Columbia  will  reissue  "Lost 
Horizon"  under  the  title  "Lost  Horizon  of 
Shangri  La." 


Loew-Lewin  Discontinue 

David  Loew  and  Albert  Lewin  will  discon- 
tinue production  for  the  duration  of  the  war. 
The  producer  partnership  whose  newest  picture, 
"The  Moon  and  Sixpence,"  for  UA  release,  has 
just  been  completed,  made  announcement  of 
their  decision  this  week.  Difficulty  in  casting 
leading  male  roles  were  given  as  the  principal 
reason  for  the  suspension  of  production  opera- 
tions. 


Goldenson  Paramount  Vice-President 

At  a  board  meeting  this  week,  Leonard  H. 
Goldenson,  head  of  Paramount's  theatre  depart- 
ments, was  elected  a  vice-president.  All  other 
officers  were  re-elected  for  a  one-j^ear  term. 


Braden  Vice-President  of  AAA 

J.  Noble  Braden,  executive  director  of  the 
Motion  Picture  Arbitration  System,  has  been 
elected  vice-president  of  the  American  Arbitra- 
tion Association. 


SPG  Affiliated  With  CIO 

The  Screen  Publicists  Guild  of  New  York 
at  a  meeting  Monday  voted  to  affiliate  with 
the  CIO  as  a  local  of  the  United  Office  and 
Professional  Workers  of  America. 


SHOWMEN'S    TRADE  REVIEW 


June  27,  1942 


37  RKO  Features 

The  RKO  production  budget  for  a  1942-43 
schedule  of  37  features  will  be  $12,500,000, 
it  was  reported  in  Hollywood  this  week  fol- 
lowing studio  conferences  attended  by  N. 
Peter  Rathvon,  Ned  Depinet  and  Charles 
Koerner. 

The  company's  studio  operations  will  be 
under  Koerner's  administration.  The  reoort 
concerning  the  budget  and  number  of  fea- 
tures RKO  will  make  for  the  new  season  is 
to  the  effect  that  from  12  to  14  of  the 
pictures  will  be  budgeted  as  "A"  productions. 


15  Single-Bill  Test 
Runs  for  '^Mi 


iiniver 


//I 


Network  Premiere 
for  Goldwyn*s  Film 

A  total  seating  capacity  in  excess  of  that 
which  could  accommodate  a  world  series  crowd 
at  the  Yankee  Stadium  will  be  available  for 
the  world  premiere  of  Samuel  Goldwyn's  "The 
Pride  of  the  Yankees"  when  the  picture  based 
on  the  life  of  Lou  Gehrig  will  open  simultane- 
ously in  41  theatres  in  the  New  York  metro- 
politan area  on  July  15. 

The  picture  will  be  presented  in  40  theatres 
for  one  performance,  showing  simultaneously 
with  the  presentation  at  the  Astor  Theatre  on 
Broadway,  where  "Pride  of  the  Yankees"  will 
continue  as  a  two-a-day  attraction. 

RKO  announced  the  unique  world  premiere 
in  display  advertisements  Tuesday  in  the  New 
York  newspapers.  The  multi-theatre  premiere 
is  scheduled  to  start  at  9  p.m.,  with  a  reserved 
seat  policy  in  force  at  all  theatres.  Seats  went 
on  sale  at  the  box-offices  of  the  41  theatres 
Tuesday. 


MGM  has  scheduled  15  test  engagements  of 
"Mrs.  Miniver"  on  a  single  feature  basis,  and 
the  company  will  not  accept  further  bookings 
on  the  ])icture  until  the  test  runs  have  concluded, 
it  was  announced  this  week. 

The  test  engagements  will  all  play  during 
July,  and  different  admission  prices  will  prevail. 
Purpose  of  the  engagements  is  to  gauge  the 
public  reaction  to  the  film  as  shown  by  results 
at  showings  in  large  and  small  cities.  Each  of 
the  pre-release  bookins^;  will  be  built  up  with 
special  advertising,  publicity  and  exploitation 
campaigns  by  the  theatres  plus  cooperation  to 
be  extended  by  MGM  field  men. 

Following  are  the  situations  and  playdates  for 
the  "Mrs.  Miniver"  test  engagements : 

St.  Louis,  State,  July  1  ;  New  Orleans,  State,  .Tuly 
1;  Cincinnati,  Capitol,  July  2;  Altoona,  State,  July  2; 
Cleveland,  State.  July  3 ;  Kansas  City,  Midland,  July 
3 ;  Tulsa,  Ritz.  July  3  ;  -San  Francisco,  Warfield. 
July  10;  Denver,  Orpheum,  July  8;  Atlanta.  Grand, 
July  9;  Des  Moines,  Des  Moines,  July  9;  Portland. 
United  Artists,  July  9;  Louisville,  State,  July  10; 
Jamestown,  Shea's,  July  11,  and  Manchester,  .State, 
(ulv  12. 


Advanced  Scale  at  Loew's  New 
York  Houses  for  DeMille  Film 

The  Loew  metropolitan  circuit  will  play 
"Reap  the  Wild  Wind"  at  advanced  admission 
prices  beginning  July  3.  With  the  Loew  deal 
closed,  a  number  of  additional  "Reap"  con- 
tracts with  subsequent-runs  in  the  New  York 
territory  have  also  been  signed. 


Harry  Black  on  the  Mend 

Harry  G.  Black,  Fabian  division  manager  of 
Staten  Island,  is  recovering  at  the  Staten  Island 
Hospital,  following  a  sudden  illness.  He  is 
expected  back  at  his  post  after  several  weeks 
of  rest. 


Plan  "Dandy"  Pre-release  Shows 

Plans  for  the  first  out-of-town  openings  of 
"Yankee  Doodle  Dandy,"  now  in  its  fourth  week 
at  the  Hollywood  Theatre  in  New  York,  will 
be  one  of  the  leading  topics  at  a  conference 
of  Warner  Bros,  district  managers  to  be  held 
in  New  York  July  2  and  3  with  Ben  Kalmenson, 
general  sales  manager,  presiding. 


Jack  Cohn,  Bill  Corum  and  Major  L.  E.  Thompson 
at  the  gathering  presided  over  by  Mr.  Cohn  for 
organization    of    the    U.S.O.    Sports  Committee. 

Corum  Heads  Sports  Committee 

Jack  Cohn,  Chairman  of  the  Ainusements, 
Arts  and  Sports  Cominitte  of  the  USO,  advanced 
a  long  step  in  his  campaign  of  organization  last 
week  when  the  Sports  Committee  was  set  up, 
with  Bill  Corum,  Sports  Editor  of  the  New 
York  J ounial-Auicrican,  as  chairman.  The  oc- 
casion was  a  Beefsteak  at  Toots  Shor's.  Over 
70  six)rts  editors,  sports  writers,  sports  announc- 
ers and  men  prominent  in  sports  and  motion 
pictures  were  present. 


Regular  Release  for  "This 
Above  All"  Set  for  July  24 

"This  Above  All,"  which  will  be  among  the 
final  group  of  1941-42  releases  from  20th 
Century-Fox,  is  to  be  distributed  without  re- 
quired advanced  admissions  for  showing  on 
regular  house  policy,  single  or  double  bill,  it 
was  announced  this  week. 

The  company's  July  schedule  (which  comnletes 
the  50  featnres  made  for  the  current  season) 
sets  "The  Postman  Didn't  Ring"  for  July  3rd : 
"United  We  Stand,"  a  documentary  produced 
by  Movietone,  for  July  10th ;  "This  Above  All" 
for  July  24th.  No  release  has  been  announced 
for  July  17th. 


"Eagle  Squadron"  Premiere  in 
New  York  Set  for  July  Second 

Walter  Wanger's  production  "Eagle  Squad- 
ron" will  have  its  New  York  premiere  at  the 
Globe  Theatre,  Thursday,  July  2.  The  premiere 
performance  will  be  sponsored  by  the  Eagle 
Squadron  Fund  and  the  R.A.F.  Benevolent  Fund 
of  the  U.  S.  A.  Officials  from  the  British 
Embassy,  the  British  Ministry  of  Information, 
the  British  Air  Ministry  and  the  American 
Women's  Volunteer  Services  will  be  among  the 
notables  who  will  attend. 


Congressmen  Sponsor  Preview 

Under  the  sponsorship  of  21  California  mem- 
bers of  the  House  of  Representatives,  Warner 
Bros.'  "Wings  for  the  Eagle"  had  two  preview 
screenings  in  Washington  this  week.  The  pic- 
ture was  shown  at  the  National  Theatre  with 
the  Washington  press  corps  as  guests.  On 
Thursday  evening  a  showing  was  arranged  for 
a  distinguished  military  and  civilian  audience  in 
the  Departmental  Auditorium  of  the  Department 
of  the  Interior. 


"Holiday  Inn"  Sold  Separately 

Neil  Agnew,  Paramount  sales  manager,  this 
week  reaffirmed  his  earlier  statement  that  "Holi- 
day Inn"  is  being  sold  separately  and  is  not 
included  in  the  company's  seventh  block. 

The  confusion  arose  because  "Holiday  Inn" 
was  trade  screened  at  the  same  time  that  "Arc 
Husbands  Necessary?"  "I  Live  on  Danger" 
and  "Tombstone,"  the  three  pictures  in  Para- 
mount's  seventh  block,  were  shown  in  ex- 
change territories. 


1  TUCSON 

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hiartfordI 


"  I  1 


FRESNO 


If 


SHOT 


IN, 


It's  okay,  boys,  we  hear  you  calling!  And 
as  soon  as  the  early  dates  are  through  hold- 
ing, we'll  rush  your  prints  to  you!  After 
all,  we  know  a  big  dough  hit  when  we  see 
one!  We  ought  to  —  we  make  most  of  them! 


1  IRENE  MANNING  -  Richard  Travis  •  Susan  Peters  •  Stanley  Ridges  •  Directed  by  Lewi 

Original  Screen  Play  by  Bertram  Mlllhauser,  Abem  Finkei,  and  Daniel  Fuchs 


SHOWMEN'S    TRADE  REVIEW 


June  27,  1942 


Crossroads 


MGM 


Drama 


81  mins. 


AUDIENCE  SLANT:  (Adult)  Grade  "A" 
entertainment  with  William  Powell  at  his 
best;  will  hold  interest  to  the  last  flicker. 

BOX-OFFICE  SLANT:  With  the  names 
and  story  this  picture  boasts,  it  should  be  a 
strong  box-office  bet. 

Cast:  William  Powell,  Hedy  Lamarr,  Claire  Trevor, 
Basil  Rathbone,  Margaret  Wjxherh-,  Felix  Bressart, 
Sig  Ruman.  H.  B.  Warner,  Philip  Merivale,  Vladimir 
Sokoloff,  Guy  Bates  Post,  Fritz  Leiber,  John  Mylong, 
Frank  Conroy,  James  Rennie,  Bertram  ilarburgh, 
Harry  Fleischman.  Credits:  Directed  by  Jack  Conway. 
Screenplay  b>-  Guy  Trosper,  Original  story  by  John 
Kafka  and  Howard  Emmett  Rogers.  Director  of 
photography,  Joseph  Ruttenberg.  Produced  by  Edwin 
Knopf. 

Plot:  A  newly-wed  diplomat  in  the  French 
Foreign  Office  finds  himself  in  a  quandary 
when  he  receives  a  threatening  note  from  an 
extortioner  who  claims  the  diplomat  is  reall}' 
a  notorious  petty  criminal  who  disappeared 
years  before.  To  save  himself  from  disgrace 
and  restore  his  peace  of  mind,  he  and  his 
young  wife  find  a  solution  to  the  problem. 

Comment:  This  is  first-rate  entertainment 
of  the  kind  that  will  please  in  any  situation, 
for  the  portraj-als  are  excellent,  the  storjr  is 
intensely  interesting  and  the  picture  has  deep 
human  appeal.  With  such  names  as  William 
Powell  and  Hedy  Lamarr  added,  it  is  bound 
to  be  a  strong  box-office  attraction.  Hedy 
Lamarr  furnishes  the  glamor,  and  very  well, 
too,  and  William  Powell  does  superbly  with 
his  portrayal  of  the  French  diplomat.  The 
scenes  between  Hedy  and  Powell  will  be 
enjoyed  by  most  adults  for  they  are  beauti- 
fully played  and  realistic  enough  to  literally 
"carry  3.\va.y"  the  spectator.  It's  a  romantic 
mystery  that  holds  interest  to  the  last  flicker, 
for  no  matter  how  good  an  armchair  detec- 
tive one  is,  it's  difficult  to  figure  out  the 
ending.  Jack  Conway's  direction  is  excellent, 
smoothing  over  the  talky  spots.  Production 
values  are  of  the  usual  high  MGM  order. 
Using  stills  from  the  picture,  offer  free  tickets 
to  anyone  w.ho  can  discover  how  William 
Powell  solved  the  mystery.  Tieup  with  dress 
and  jewelry  shops.  Run  a  contest  for  lobby, 
newspaper  or  windows,  based  on  the  identi- 
fication of  drawings  or  photographs  of  stars. 

Catchline:  Was  he  a  criminal  ...  or  a 
diplomat? 


Moonlight  Masquerade 

Republic       Comedy-with-Music       67  mins. 

(Prod.  Xo.  120— Nrt'l  Release,  June  3) 

AUDIENCE  SLANT:  (Family)  Good  en- 
tertainment for  the  average  audience,  but 
particularly  for  the  jitterbugs. 

BOX-OFFICE  SLANT:  Fine  support  to 
a  heavy  main  feature. 

Cast:  Dennis  O'Keefe,  Jane  Frazee,  Betty  Kean, 
Eddie  Foy,  Jr.,  Erno  Verebes,  Franklin  Pangborn, 
Paul  Harvey,  Jed  Prouty,  Tommye  Adams.  Iris  Adrian 
and  The  Three  Chocolateers.  Credits :  Director  and 
associate  producer,  John  H.  Auer.  Screenplay  by 
Lawrence  Kimble.  Based  on  a  story  by  John  H.  Auer. 
Photography  by  John  .-Mton.  Musical  director,  Russell 
Kimball.     Songs  by  Harry  Revel  and  Mort  Greene. 

Plot:  Two  young  people,  unknown  to  each 
other,  must  marry  within  a  designated  time 
in  order  to  receive  an  interest  in  their  fathers' 
business.  The  refusal  of  one  means  the 
relinquishing  of  the  interest  of  the  other.  In 
the  general  mixup  each  one  tries  to  marry 
ofif  the  other  to  someone  else,  but  love  pre- 
vails and  they  get  each  other  as  well  as  the 
inheritance. 

Comment:  This  is  a  smoothlj'  put  together 
vehicle  for  the  jitterbug  trade.  The  plot, 
which  has  been  done  before,  has  plenty  of 


Legion  of  Decency  Ratings 

(For  Week  Ending  June  27th) 

SUITABLE  FOR  GENERAL  PATRONAGE 

Holiday  Inn 

SUITABLE  FOR  ADULTS  ONLY 

Crossroads  Moonlight  Masquerade 

Lady  In  A  Jam  Destination  Unknown 


dancing  and  singing,  thus  making  an  enter- 
taining and  desirable  second  to  a  heavy  main 
feature.  John  H.  Auer's  direction  rates  the 
first  nod  and  each  of  the  players  performs 
well  enough  to  satisfy  the  most  exacting  audi- 
ence. Jane  Frazee  sings  one  song  in  two 
sketches,  and  the  only  complaint  to  be  found 
witli  that  is  that  there  should  be  more.  Both 
she  and  Dennis  O'Keefe  put  over  their  parts 
very  efifectiveh".  Eddie  Foy.  Jr.,  as  the  phony 
"Lord"  and  later  as  a  dancer,  deserves  special 
praise,  as  does  Jane  Kean,  an  eccentric  dancer 
and  comedienne.  There  is  little  doubt  that 
the  younger  audiences,  particularly  the  jitter- 
bugs, will  go  for  this  in  a  big  waj'.  The 
older  members  of  the  family  will  enjoy  the 
amusing  episodes  and  all-around  general  en- 
tertainment of  the  picture.  Herald  imprinted 
after  the  style  of  a  regular  wedding  invitation, 
with  copy  calling  attention  to  "\\'edding  of 
Mirth  and  Romance."  Newspaper  coopera- 
tive ads  with  cooperating  merchants  con- 
tributing wedding  presents  for  a  pre-arranged 
wedding  at  the  theatre. 


MGM 


Apache  Trail 

Western 


66  mins. 


AUDIENCE  SLANT:  (Family)  Western- 
action  fans  will  go  for  this  one.  Offers  the 
kind  of  entertainment  they  expect. 

BOX-OFFICE  SLANT:  Good  sound  pro- 
gram fare  that  you  can  recommend  without 
reservation. 

Cast :  Lloyd  Xolan,  Donna  Reed,  William  Lundigan, 
.\nn  Avars,  Connie  Gilchrist,  Chill  Wills.  Miles  Man- 
der,  Gloria  Holden,  Ray  Teal,  Grant  Withers,  Fuzzy 
Knight.  Trevor  Bardette.  Tito  Renaldo,  Frank  M. 
Thomas,  George  Watts.  Credits:  Directed  by  Richard 
Thorpe.  Screenplay  hy  Maurice  Geraghty.  Based  on 
a  story  by  Ernest  Haycox.  Director  of  photography, 
.Sidney  Wagner.     Produced  by   Samuel  Marx. 

Plot:  An  outlaw  and  the  manager  of  a 
stage  station  are  brothers.  The  outlaw  is 
after  the  gold  being  guarded  b}'  his  brother. 
He  resorts  to  trickery,  but  to  no  avail.  In- 
dians attack  and  demand  the  outlaw,  but  his 
brother  insists  on  protecting  a  white  man. 
When  the  outlaw  tries  to  escape,  the  Indians 
get  him. 

Comment:  This  is  good  sound  program  en- 
tertainment for  the  majority  of  theatregoers, 
especially  the  western  action  trade.  It's  one 
of  those  tense,  outdoor  dramas  that  you  can 
recommend  without  reservation,  for  it  zips 
along  at  a  fast  pace,  boasts  of  some  good 
Indian  fights  and  contains  the  kind  of  enter- 
tainment the  outdoor  fans  expect.  Storv  is 
the  tried-and-true  formula  of  good  brother 
against  bad,  with  Lloyd  Nolan  making  a  per- 
fect villain  and  William  Lundigan  doing  a 
swell  job  as  the  hero.  Both  men  are  given 
able  support  by  Donna  Reed,  Ann  Ayars, 
Connie  Gilchrist  and  Chill  Wills.  Direction 
by  Richard  Thorpe  not  only  keeps  the  picture 


moving  smoothh',  but  arouses  the  audience's 
sympathy  for  the  hero  right  from  the  start. 
The  usual  type  of  exploitation  emploved  on 
Westerns  should  prevail  here.  Window  tie- 
ups  with  music  stores,  sombreros  (hat  shop), 
department  stores  for  blankets  and  women's 
shops  for  scarfs  and  shawls. 

Catchline:  A  turbulent  drama  of  our  West. 


Prairie  Gunsmoke 

Columbia  Western  55  mins. 

(Xat'l  Release,  July  16) 

AUDIENCE  SLANT:  (Family)  One  for 
the  Western  fans  with  plenty  of  fighting  and 
hard-riding. 

BOX-OFFICE  SLANT:  On  an  average 
with  the  others  in  the  series. 

Cast:  Bill  Elliott,  Tex  Ritter.  Frank  Mitchell,  Vir- 
ginia Carroll,  Tristram  Coffin,  Hal  Price,  Joseph 
McGuinn,  Frosty  Royce,  Rick  Anderson,  Steve  Clark. 
Credits:  Directed  by  Lambert  Hillyer.  Screenplay  by 
Fred  Jlyton.  Story  by  Jack  Ganzhorn.  Photography 
by  Benjamin  Kline.    Produced  by  Leon  Barsha. 

Plot:  Ranchers  in  the  town  are  in  the 
midst  of  a  range  war  with  gunmen  who  are 
slaughtering  their  cattle  and  ruining  their 
business.  One  after  another  they  are  forced 
to  sell  their  land  to  the  crooked  czar  of  the 
town,  who  is  aiming  to  get  his  hands  on  a 
hidden  mine.  Bill  Elliott  and  Tex  Ritter 
find  a  way  to  dispose  of  him  and  make  thi 
town  safe  for  the  ranchers. 

Comment:  Matching  the  action  standard 
of  this  series  and  sure  to  suit  the  regular 
fans,  this  picture  carries  the  added  advantage 
of  dishing  out  more  than  the  usual  share  of 
fist  slinging  and  rough  riding.  It's  a  typical 
western  and  will  get  by  in  the  spot  for  which 
it  was  intended.  Bill  Elliott  and  Tex  Ritter 
go  along  different  trails,  ending  up  together 
with  the  bad  man  in  tow.  Comedy  support 
is  handled  by  Frank  Mitchell  and  Ritter 
gives  out  with  a  couple  of  cowboy  tunes. 
The  usual  western  exploitation  can  be  used 
for  this  one. 

Catchline:  They  cowed  a  tough  bandit  with 
their  bare  fists. 


Smart  Alecks 

Monogram         Comedy-Drama         66  mins. 

AUDIENCE  SLANT:  (Family)  Has  a 
little  more  pathos  than  previous  pictures  of 
this  series. 

BOX-OFFICE  SLANT:  Tops  in  the  se- 
ries and  okay  for  supporting  spot  in  most 
dual  situations. 

Cast :  Leo  Gorcey,  Bobby  Jordan,  Huntz  Hall, 
Gabriel  Dell,  Bobby  Stone,  Sunshine  Sammy,  David 
Gorcey.  Stan  Clements,  Maxie  Rosenbloom,  Roger 
Pryor,  Gale  Storm,  Joe  Kirk,  Herbert  Rawlinson,  Wal- 
ter Woolf  King,  Sam  Bernard,  Dick  Ryan.  Credits: 
Directed  by  Wallace  Fox.  Original  story  and  screen- 
play by  Harvey  Gates.  Photography  by  Mack  Stengler. 
.Associate  producer,  Barney  A.  Sarecky.  Produced  by 
Sam   Katzman   and  Jack  Dietz. 

Plot:  One  of  the  members  of  the  East  Side 
Kids  Gang  is  beaten  up  hy  a  crook  whom  he 
had  turned  over  to  the  police.  His  life  is 
despaired  of,  so  the  gang  talk  a  prominent 
surgeon  into  trying  to  save  the  bo)''s  life. 
When  the  boy  is  on  the  road  to  recovery,  the 
Kids  go  hunting  for  the  man  responsible, 
capture  him  and  turn  him  over  to  the  police. 

Comment:  As  is  usual  with  all  "East  Side 
Kids"  stories,  they  tangle  with  the  law  and 
come  out  clean  citizens.  The  plot  has  a  few 
new  twists,  as  well  as  some  old  ones  changed 
over.  For  a  genuine  variation  in  this  type  oi 
series,  pathos  is  presented  that  is  not  maudlin 
and  the  older  audience  gets  a  chance  for  a 
furtive    tear.     The    "kids"    are    their  usual 


June  27.  1042 


S  H  O  W  M  EX'S    TRADE    R  E  \'  T  K  W 


9 


selves,  competent  in  their  parts  and  they  very 
effectively  put  over  the  comedy  lines  tossed 
their  way.  Maxie  Rosenbloom  is  the  gang- 
ster. Gale  Storm,  Roger  Pryor  and  Herbert 
Rawlinson  competently  handle  supporting- 
roles,  while  Walter  W'oolf  Kinc'.  as  the  doc- 
tor, stands  out.  The  director.  Wallace  Fox, 
has  put  together  a  picture  that  rates  tops 
in  the  series.  Credits  for  continuing  improve- 
ment should  go  to  the  producers,  Sam  Katz- 
man  and  Jack  Dietz.  Get  the  cooperation  of 
the  Parents  and  Teachers  Ass'n  and  other 
law  enforcement  agencies. 

Catchline:  The  East  Side  Kids  save  a  pal's 
life. 

She's  In  The  Army 

Monogram        Comedy  Drama        62  mins. 

(Nat'l  Release.  May  15) 

AUDIENCE  SLANT:  (Family)  Fairly 
funny  in  spots  but  below  average  generally. 

BOX-OFFICE  SLANT:  Will  need  strong 
support  to  get  anything  like  normal  business. 

Cast:  Lucille  Gleason,  ^"eda  Ann  Borg.  ilarie  Wilson, 
Lyie  Talbot.  Robert  Lowerj',  ilaxine  Leslie.  Charlotte 
Heniy,  John  Holland,  Marcella  Richards.  Xat  Pendle- 
ton. Credits:  Produced  by  T.  H.  Richmond.  Directed 
by  Jean  Yarbrough.     Screenplay  by   Sidney  Sheldon. 

Plot:  A  thrill-seeking  debutante  enters  a 
feminine  branch  of  the  Army  as  a  publicity 
gag  and  finds  herself  head  over  heels  in  love 
with  the  commanding  officer.  He  is  im- 
pervious to  her  charms  and  only  interested  in 
maintaining  camp  discipline  until  his  brother 
arrives  and  starts  paying  attention  to  the 
girl,  who  is  now  entering  wholeheartedly 
in  the  course  of  instruction.  The  way  of 
true  love  is  anj^thing  but  smooth  and  many 
misunderstandings  are  surmounted  before 
both  find  themselves  embarked  for  the  same 
military  outpost. 

Comment:  This  is  far-fetched  and  rather 
silly  at  times  but  some  of  the  comedy  situa- 
tions really  stand  out.  The  romantic  angles 
and  all  attempts  at  inserting  thrills  and  sus- 
pense fall  flat  and  there  are  moments  when 
the  attempts  to  illustrate  the  worthwhile  effort 
the  women  are  contributing  borders  bur- 
lesque. Marie  Wilson  and  Nat  Pendleton, 
in  comic  roles,  run  away  with  whatever 
honors  there  are  to  distribute,  with  Lyle 
Talbot  and  Veda  Ann  Borg  in  the  leading 
roles,  as  poor  seconds.  Lucille  Gleason  just 
acts  and  others  in  the  cast,  except  Lowery, 
as  Talbot's  Naval  officer  brother,  are  in- 
conspicuous. 

Catchline:  A  societ}-  "Beaut"  becomes  a 
recruit — and  gets  her  man! 


United  We  Stand 

20th  Century-Fox     Documentary      69  mins. 

AUDIENCE  SLANT:  (Family)  A  force- 
ful, eye-opening  pictorialization  of  war- 
making  events. 

BOX-OFFICE  SLANT:  Should  draw  well 
if  given  the  thorough  and  timely  exploita- 
tion it  deserves. 

Cast:  15  Presidents.  4  Emperors.  Jl  Kings,  12 
Queens.  11  Princes,  5  Princesses.  8  Prime  Ministers, 

12  Premiers.  7  Dictators.  20  Generals.  6  Chancellors, 

13  Foreign  Ministers.  5  Regents.  21  Envoys,  1  Mahat- 
ma.  1  Pope,  hundreds  of  thousands  of  soldiers,  sailors, 
statesmen,  politicians  and  ordinary  people.  Credits: 
Produced  by  Edmund  Reek.  Edited  by  Earl  Allvine. 
Commentary.  Lowell  Thomas. 

Plot:  From  its  archives  and  those  of  many 
of  the  warring  nations.  Fox  Movietone  has 
assembled  a  documentary  covering  every  im- 
portant and  historically  decisive  event  of  the 
past  quarter  century,  from  the  Treat}'  of 
Versailles  to  the  onslaught  of  Hitler's  hordes. 
It  is  the  pictorial  histor}'  of  those  years,  told 
in  terms  of  the  personalities  and  the  events 
which  made  them. 

Comment:  "United  We  Stand"  emerges  as 
a  forceful,  eye-opening  pictorialization  of 
world  history  during  the  exciting  and  forma- 
tive years  following  the  Treaty  of  V ersailles. 
More  than  mere  objective  reporting,  this  re- 


markable assemblage  of  historical  material 
points  up  the  past  mistakes  of  the  demo- 
cracies, proves  that  nation  after  nation  fell 
because  they  were  aloof,  divided.  Thus  its 
theme:  the  old  years  of  division  and  the  new 
months  of  union.  Events,  which  at  the  time 
of  their  occurrence  seemed  remote  from  one 
another,  all  fit  into  a  pattern  forming  a 
prelude  to  inevitable  world-wide  conflict.  Only 
the  camera  could  preserve  for  posteritv  the 
glee  of  Goering  as  he  rubs  his  hands  to- 
gether at  Munich,  the  arrogant  and  con- 
temptuousness  of  Matsuoka  as  he  departs 
from  the  League  of  Nations,  the  grief  of 
Benes  and  the  grin  of  Hitler  at  the  partition 
of  Czechoslovakia,  just  to  mention  a  few  of 
the  histor\'-making  events  covered  in  the  film, 
many  fraught  with  pathos  and  tragedy,  death 
and  destruction.  By  pointing  up  the  fact 
that  the  democracies  slept  while  the  dictators 
planned  aggression,  the  film  should  do  much 
to  awaken  audiences  to  the  realization  that 
their  own  freedom  can  be  preserved  only 
through  a  new  understanding,  determination 
and  will  to  preserve  it  at  all  costs.  The  most 
eft'ective  method  of  selling  "United  We 
Stand"  should  become  apparent  to  showmen, 
in  view  of  its  timeliness  and  importance. 
Linking  your  showing  with  the  Treasury's 
all-out  bond  drive  should  prove  an  excellent 
selling  medium. 

Catchline:  The  causes  of  World  ^^'ar  II, 
twent3--five  years  in  the  making. 


Lady  in  a  Jam 


Flight  Lieutenant 

Columbia  Drama  80  mins. 

(National  Release,  July  9) 

AUDIENCE  SLANT:  (Family)  Timely 
story  and  good  performances  will  satisfy 
O'Brien  and  aviation  fans  particularly. 

BOX-OFFICE  SLANT:  Rates  as  standard 
attraction  for  average  situations. 

Cast:  Pat  O'Brien.  Glenn  Ford,  Evelyn  Keyes, 
Jonathan  Hale.  Minor  Watson,  Frank  Puglia,  Edward 
Pawley,  Gregory  Gay,  Clancy  Cooper,  Trevor  Bar- 
dette,  Marcel  Dalio,  John  Gallaudet,  Larry  Parks, 
Lloyd  Bridges,  Hugh  Beaumont,  Douglas  Croft. 
Credits:  Produced  by  B.  P.  Schulberg.  Directed  by 
Sidney  Salkow.  Screenplay  by  Michael  Blankfort. 
Story  by  Richard  Carroll  and  Betty  Hopkins.  Director 
of  photography.  Franz  F.  Planer.  Art  direction, 
Lionel  Banks.     Musical  direction,  JL   W.  StoloflF. 

Plot:  Pilot  Pat  O'Brien  loses  his  license 
when  a  tragic  error  causes  the  death  of  a 
co-pilot.  Leaving  his  3'oung  son  with  the 
impression  that  he  is  a  hero,  O'Brien  attempts 
to  hide  his  past  in  the  tropics.  Now  a  j^oung 
man,  the  son  (Glenn  Ford)  determines  to 
become  an  aviator  like  his  father,  learns  the 
truth  about  his  flying  heritage  on  the  eve 
of  his  last  solo  flight  as  a  cadet.  With  the 
news  of  Pearl  Harbor,  Ford  joins  the  Air 
Corps,  while  his  father  enlists  as  a  private. 
Both  are  stationed  at  the  same  airfield.  The 
son  insists  on  testing  a  plane  the  father  knows 
is  faulty,  so  O'Brien  knocks  Ford  out  and 
takes  the  plane  up  himself.  It  crashes. 
Through  his  heroic  work,  the  father  regains 
liis  honor,  wins  happiness  for  his  son. 

Comment:  Timeliness  is  the  chief  asset  of 
this  aviation  melodrama  touched  off  with 
some  eft'ective  sentimental  appeal  centering 
about  the  character  portrayed  by  O'Brien 
(and  vigorously  translated  into  terms  of  his- 
trionic effect  by  him)  who  plays  a  father  role 
as  the  ace  aviator  whose  son  comes  of  age 
to  join  the  army  just  as  war  is  thrust  upon 
the  U.  S.  The  picture  falls  short  of  its  in- 
tended goal  because  pathos  which  is  pointed 
up  to  make  broad  appeal  to  all  classes  and 
ages  has  the  effect  of  slowing  down  the  action 
and  causing  the  picture  to  drag.  The  flight 
scenes  generally  are  good.  O'Brien  receives 
good  support  from  Glenn  Ford,  Evelyn  Keyes, 
Minor  Watson,  and  Frank  Puglia  in  the  prin- 
cipal roles.  The  father  and  son  theme  and 
aviation  background  give  satisfactory  amount 
of  entertainment  and  provide  a  selling  ap- 
proach which  should  share  prominence  with 
the  names,  and,  properly  exploited,  should 
Ijring  in  good  box-office  returns.  Contact 
aviation  schools,  parent  teachers  association. 


Universal  Comedy  83  mins. 

(Xat'l  Release.  June  26) 

AUDIENCE  SLANT:  (Aduh)  Uproari- 
ously amusing  summertime  entertainment 
that  should  score  solidly  with  audiences. 

BOX-OFFICE  SLANT:  Should  bring 
them  in.   Word-of-mouth  comment  will  help. 

Cast:  Irene  Dunne.  Panic  Knowlrs.  Ralph  liellamy. 
Eugene  Pallette.  (Jueenie  X'assar,  Jane  Garland,  Sam- 
uel Hinds.  Credits:  Produced  and  directed  by  Greg- 
nry  La  Cava.  Screenplay  by  Eugene  Thackrey,  Frank 
Cnckrell,  Otho  Levering.  Photography  by  Hal  Mohr. 
.Mu>ical  Director.   Charles  Previn. 

Plot:  The  romance  of  a  screwball  heiress 
(Irene  Dunne)  and  a  psychiatrist  (Patric 
Ivnowles)  whose  paths  cross  when  the  heiress 
goes  broke  and  the  psychiatrist  poses  as  a 
chauffeur  in  order  to  diagnose  her  too-care- 
free intellectual  and  psychological  processes, 
involves  a  trip  to  the  west  where  they  work  a 
gold  mine  that  has  no  gold,  complications  that 
might  cause  legal  steps  against  the  heiress, 
a  stroke  of  luck  which  makes  the  girl  rich 
again,  and  misunderstanding  which  resolves 
itself  when  tlie  two  discover  they  are  in  love. 

Comment:  "Lady  in  a  Jam"  is  gay,  refresh- 
ing summertime  entertainment,  an  uproari- 
ously amusing  antidote  to  banish  war-time 
blues — at  least  temporarily.  It's  abundant 
with  bright  and  witty  dialogue,  with  laugh- 
provoking  lines  following  so  closely  on  one 
another  in  most  instances  that  the  spectator 
can  scarcely  catch  all  of  them.  As  the  screw- 
ball heiress  with  a  money-spending  complex, 
Irene  Dunne  proves  herself  a  first-rate 
comedienne;  also,  she  seems  lovelier  than 
ever.  Patric  Knowles,  in  the  role  of  the 
dignified  psychiatrist  assigned  to  study  Irene 
and  effect  a  cure,  has  his  choicest  screen  as- 
signment yet,  and  acquits  himself  exceedingly 
well.  The  character  patrons  are  apt  to  re- 
member longest,  however,  is  the  lament-sing- 
ing, pseudo-cowboy  as  expertly  portrayed  by 
Ralph  Bellam}-.  All  types  of  audiences  will 
thoroughly  enjoj'  "Lady  in  a  Jam,''  and  word- 
of-mouth  comment  should  boost  its  popular- 
ity rating.  It  deserves  a  full-time  exploitation 
buildup,  which  smart  showmen  will  surely 
accord  it. 


WPB  Field  Offices  to  Handle 
Emergency  Repair  Applications 

{Continued  from  Page  4) 

NORTH  CAROLIN.A.;  Charlotte.  New  Liberty  Life 
Bid?.:  Raleigrh.  Sir  Walter  Hotel  Bid?. 

NORTH  DAKOTA:  Bismarck.  14  First  National  Bank 
Bldg-. 

OHIO:  Canton.  601  Commercial  Bldg-.:  Cincinnati, 
SOi  Union  Trust  Bid?.;  Cleveland.  Union  Com- 
merce Bids:.;  Columbus,  513  E.  Town  St.;  Dayton. 
819  3rd  National  Bank  Bldg-.:  Toledo.  833  Security 
Bank  Bldg-.;  Yotmsrstown.  1002  Union  National 
Bank  Bid?. 

OKLAHOil.l:  Oklahoma  City.  540  Key  Bldg-.;  Tulsa. 
435  Kennedj-  Bldg. 

OREGON:  Portland.  815  Bedell  Bldg. 

PENNSYLVANI.A. :  Allentown.  50G  Hamilton  St.: 
Chester,  l-::-14  East  5th  St.;  Erie,  715  Erie  Trust 
Co.  Bldg.;  Harrisburg,  112  Market  St.;  Johnstown, 
U,  S,  National  Bank  Bldg,;  Lancaster,  055  Wool- 
worth  Bldg.;  Norristo-n-n.  Norristown  Penn  Trust 
Co.;  Philadelphia.  Broad  Street  Station  Bldg.: 
Pittsburgh,  405  Fulton  Bldg.;  Readins.  015  Penn 
St.;  Scranton.  415  First  National  Bank  Bldg.: 
Wilkes-Barre.  53  West  Market  St.:  Williamsport. 
Susquehanna  Trust  Co.  Bldg.;  York,  25  N.  Duke  St. 

RHODE  ISLAND:  Providence,  530  Industrial  Trust 
Bldg. 

SOUTH  CAROLINA:  Columbia.  204-206  Manson  Bldg. 
SOUTH  DAKOTA;  Sioux  Falls,  309-310  Boyce  Greels" 
Bldg. 

TENNESSEE:    Chattanooga,    909-910    James  Bid?.: 

Knoxville.    204-205   Goode   Bldg.:    Memphis,  2112 

Sterick  Bidsr,;   Nashville,   1014   Stahlnian  Bid?, 
TEXAS:  Dallas,  Fidelity  Bldg.:  El  Paso,  222  El  Paso 

National   Bank   Bldg,;    Houston,    9th   Floor.  Elec. 

Bid?,:  San  .\ntonio,  816  Majestic  Bid?, 
UTAH:  Salt  Lake  City,  306  David  Keith  Bldg. 
VERMONT:   Montpelier.   12   State  St. 
VIRGINI.V:   Norfolk.  526  Di.kM)n   Bldg.;  Richmond. 

111  S.  5th  St.;  Roanoke.  118  Kirk  Ave..  S.  W. 
W.\SH1NGT0N:     Seattle,    WhiIi-H,-nry-Stuort  Bldg.; 

l  larU-inirg,  750-761  Empire  National  Bank  Bldg.; 

Huiumston,     309-311     West     Virginia  Building; 

Wheiliiii-'  Fidelity  Bldg. 
WISCONSIN:   .\ppleton.   311   W.   College  Ave.:  Eau 

Claire,   128 Graham  Ave,;  Madison.  405  Wash- 

in?ton  Bid?.:   Milwaukee.   7006  Plankinton  Bldg.; 

Wauseau.  408  3rd  St. 
WYOMING:  Casper.  Box  1211. 


10 


SHOWMEN'S    TRADE  REVIEW 


June  27,  1942 


DUSTRY  , 


ON  THE  PATRIOTIC  FRONT 


Have  You  Contributed 
To  the  Signal  Corps 
Recreational  Fund? 

Sharp  impetus  this  week  was  accorded  the 
drive  to  provide  equipment  and  furnishings  for 
the  recreation  room  of  the  Army's  Signal  Corps 
Photographic  Center  established  in  the  former 
Paramount  Studio  in  Long  Island  City  when 
John  Eberson,  prominent  film  theatre  architect, 
volunteered  to  the  committee  of  motion  picture 
trade  paper  publishers,  comprising  Martin 
Quigley,  Abel  Green,  Red  Kann,  Jay  Emanuel, 
Chick  Lewis  and  Jack  Alicoate,  his  services  to 
oversee  the  room's  design  and  decoration,  to- 
gether with  an  adjacent  library  which  will 
contain  books  for  the  diversion  of  the  some  400 
enlisted  men  stationed  on  the  premises. 

The  committee  is  calling  upon  film  organiza- 
tions and  individuals  to  provide  it  with  as  many 
worth-while  works  of  fiction  and  non-fiction,  plus 
technical  volumes,  as  can  possibly  be  contributed, 
since  the  library  will  be  used  as  a  medium  of 
diversion  for  the  men,  as  well  as  for  instruction 
and  reference.  * 

Your  contributions  of  checks,  or  of  equipment, 
furnishings  or  books,  will  be  gratefully  received 
by  the  Signal  Corps  Photographic  Center  Rec- 
reational Fund,  in  care  of  this  paper.  Let's 
show  our  soldiers  from  filmland  what  filmland 
is  doing  for  all  our  soldiers  and  other  members 
of  the  armed  forces  ! 


'United  We  Stand'  Premieres  to 
Tie-in  With  United  Nations  Week 

A  series  of  national  tieups  to  coincide  with 
the  July  10  national  release  of  the  Fox-Movie- 
tone documentary  film,  "United  We  Stand," 
are  being  completed  by  Hal  Horne,  director  of 
advertising,  publicity  and  exploitation  for  20th 
Century-Fox.  Premiere  has  been  set  for  July 
2  at  the  New  York  Palace  Theatre,  after  which 
the  Broadway  campaign  will  be  adapted  to  the 
larger  key  cities. 

Arrangements  are  being  completed  for  the 
celebration  of  United  Nations  Week  in  many 
of  the  key  cities  with  the  local  premieres  tied-in 
to  this  observance  by  most  of  the  28  United 
Nations.  Participation  in  local  arrangements  is 
expected  from  such  organizations  as  the  USO. 
Bundles  For  Britain,  China  Relief,  Greek  War 
Relief,  Wings  For  Norway,  Russian  War  Relief, 
Polish  Relief  and  societies  representing  other 
nationals. 


Tarzan,  Jr.  War  Bond  Tour 
To  Cover  Five  States  in  July 

Revised  schedule  of  the  Johnny  Sheffield 
(Tarzan  Jr.)  "Buy  Tanks  for  Yanks"  tour  car- 
ries the  juvenile  MGM  actor  down  across  Kan- 
sas, Missouri,  Oklahoma,  Texas  and  New 
Mexico. 

On  June  29  the  war  bond  caravan  will  appear 
in  Ogden,  Utah.  Then  follows  two  days  in 
Salt  Lake  City.  During  the  remainder  of  July 
visits  will  be  made  to  Cheyenne,  Wyo.,  Denver, 
Colorado  Springs,  Hastings,  Neb.,  Omaha,  Des 
Moines,  St.  Joseph,  Atchison,  Kan.,  Kansas  City, 
Springfield,  Mo.,  Jefferson  City,  Mo.,  St.  Louis, 
Cape  Girardeau,  \io.,  Memphis,  Little  Rock, 
Fort  Smith,  Ark.,  Tulsa.  Oklahoma  City, 
Amarillo,  Tex.,  and  Santa  Fe,  N.  M. 


One  Theatre  That's  Prepared 

That  they  will  be  protected  as  fully  as  possible 
from  enemy  air  raids  is  the  assurance  patrons  of 
Loew's  Valentine,  Toledo,  0.,  receive  via  the  air 
raid  precautions  equipment  display  on  view  in  the 
lobby.  Painted  bright  red,  the  equipment  in- 
cludes stirrup  pump  with  30-foot  hose;  large  box 
with  dry  white  sand;  long-handle  shovel;  long- 
handle  garden  rake;  fire  ax;  first  aid  kit;  emer- 
gency hand  lantern;  wrist-type  emergency  light; 
six    14-quart   buckets;   heavy   gauntlet  gloves. 

14  20th-Fox  Exchanges  Report 
100%  War  Bond  Subscriptions 

Fourteen  20th  Century-Fox  Film  Exchanges 
reported  Monday  that  as  a  result  of  the  first 
week  of  the  Victory  War  Savings  Bond  Drive 
their  employes  had  subscribed  one  hundred  per 
cent  in  this  win-the-war-efifort.  Tom  J.  Connors, 
vice-president  in  charge  of  world-wide  sales, 
announced  that  ninety-four  per  cent  of  all  em- 
ployes in  the  U.  S.  branches  had  subscribed  to 
the  weekly  payment  plan  for  War  Bonds.  He 
added  that  this  is  probably  the  finest  showing- 
made  by  members  of  any  department  of  distribu- 
tion in  the  motion  picture  industry,  and  the 
drive  still  has  several  days  to  run. 

The  one  hundred  per  cent  exchanges  were : 
Albany,  Atlanta,  Buffalo,  Charlotte,  Denver, 
Des  Moines,  Kansas  City,  Memphis,  Milwaukee, 
Minneapolis,  Oklahoma  City,  Pittsburgh,  St. 
Louis,  and  Washington. 


Prepare  for  Reports  of 
Theatres  in  Bond  Drive 

Elaborate  preparations  are  being  made  at  the 
national  headquarters  of  the  industry's  War 
Bond  and  Stamp  campaign  for  a  nation-wide 
tabulation  system.  The  plan  being  worked  out 
by  Si  Fabian,  campaign  director,  and  Arthur 
Mayer  of  the  War  Activities  Committee,  in- 
volves the  recording  and  filing  of  a  report  from 
each  of  the  15,000  theatres  in  the  drive. 

First  of  these  monthly  reports  of  bond  and 
stamp  sales  will  be  due  July  1st,  covering  June, 
the  first  month  of  the  industry's  campaign. 

International  Business  Machine  service  has 
been  enlisted  to  set  up  the  mechanics  of  the 
huge  job.  The  Treasury  Department  is  provid- 
ing a  stafT  to  handle  the  reports. 

Letters  were  mailed  last  week  to  every  theatre 
in  the  country,  assigning  to  each  theatre  an 
"account  number."  Exhibitors  already  have  been 
supplied  with  report  blanks  on  which  to  give  the 
month's  total  sale  of  bonds  and  of  stamps.  They 
are  urged  to  give  their  "account  number"  on 
the  reports  and  to  mail  the  reports  promptly 
after  the  close  of  June  to  War  Activities  Com- 
mittee, War  Stamp  and  Bond  Drive,  Paramount 
Building,  New  York  City. 

Awarding  of  beautiful,  engraved  Citations, 
printed  by  the  government,  will  follow  the  receipt 
of  the  first  monthly  reports. 


Showmen  to  Be  Kept  Informed  of 
Bond  Drive  by  WAC  Publication 

A  monthly  publication,  primarily  aimed  at 
keeping  exhibitors  informed  and  instructed  in 
regard  to  the  nation-wide  War  Bond  and  Stamp 
drive,  will  be  issued  by  the  Theatres'  Division 
of  the  War  Activities  Committee  of  the  industry, 
according  to  announcement  by  Si  Fabian,  cam- 
paign director. 

The  publication  will  be  called  Shozvinen  at 
War.  It  will  be  tabloid  size,  eight  pages,  and 
mainly  pictorial.  The  first  issue  is  scheduled  for 
about  July  10. 


War  Films  Increase  Stamp  Sales 

Managers  of  Loew  Theatres  playing  Alfred 
Hitchcock's  "Saboteur,"  "Nazi  Spy"  with  Con- 
rad Veidt,  and  other  films  depicting  Nazi  ag- 
gression, report  that  that  type  of  picture  inspires 
Americans  to  buy  more  War  Stamps  and  Bonds. 
Theatre  managers  report  a  big  boost  in  sales  of 
■^tamns  and  bonds  whenever  a  war  film  is  shown. 


DRIVE  IN  THEATRf 


PROPOSED  THEATRE  SITE  PUT   IN  WAR  SERVICE 

The  sign  illustrated  here 
was  erected  on  the  site 
of  a  Drive-In  Theatre 
planned  for  Birmingham, 
Ala.,  prior  to  the  ban 
on  new  building  by  WPB. 
The  theatre  company, 
Drive  In  Theatres  of 
Alabama,  Inc.,  thus  has 
put  the  property  into  the 
service  by  making  it  the 
scene  of  salesmanship  for 
U.  S.  Bonds,  as  well  as 
having  the  funds  for  the 
building  invested  in  such 
bonds.  The  Drive-In  The- 
atres company  is  a  sub- 
sidiary of  Wilby-Kincey. 


will  be  built  here 


UNTIL  THEK.  THE  FUNDS  FOR  11  f  lYCCCllCC  UHNn^ 
MILOING  ARE  INVES->-ED  W    W.  J.  l/Cltn  Jt  DWRl/J 


DRIVE IH THEATRES 


Our  gratitude  to  the  Honorable  Howard 
E.  Milliken,  Mayor  of  Harrisburg,  Pa., 
who  wired  the  following  message  to  Nate 
Blumberg,  president  of  Universal  Pictures: 

"AFTER  SEEING  'EAGLE  SQUADRON'  AT  A 
SPECIAL  PREVIEW  TONIGHT,  I  MUST  SAY 
THAT  I  HAVE  NEVER  SEEN  SO  STIRRING 
A  MOTION  PICTURE.  WALTER  WANGER 
OF  YOUR  COMPANY  HAS  UNDOUBTEDLY 
PRODUCED  A  MASTERPIECE  THAT  WILL 
LONG  BE  REMEMBERED  BY  THE  MOTION 
PICTURE   GOERS   OF  THE  NATION." 

p.  S.  —  This  is  just  one  of  the  many  un- 
usual tributes  that  have  been  paid  to 
the  motion  picture,  "Eagle  Squadron. " 


BELOW:  Reproduction  of  form  that  has  been 
mailed  to  you.  Advise  at  once  if  you  have  not 
received  it. 


HURRY! 

We  need  your 
report  for  the 
month  of  JUNE! 


Account  No. 


REPORT  ON  SALES 


U.  S.  WAR  STAMPS  AND  BONDS 

For  Month 

Ending  


Stamps  Sold   $_ 

Bonds  Sold   $_ 

Total  for  Month   $_ 

Previous  Total   $_ 

Total  to  Date   $_ 

Amount  of  Stamps  Usually 
Kept  on  Hand   $_ 


Address  to 

WAR  SAVINGS  STAMPS  AND  BONDS 
DIVISION,  WAR  ACTIVITIES  COMMITTEE 
1501   Broadway.  New  York  City,  N.  Y. 


Manager 
Theatre 
City 


Sure  we're  all  proud  of  the  glorious  job  that 
the  industry  has  done!  We  want  America  to 
know  how  the  patriotic  exhibitors  of  this  na- 
tion have  responded.  And  it  will  be  an  inspi- 
ration to  the  country  to  see  how  our  86,000,000 
movie-going  friends  have  come  through.  Please 
rush  your  report  to  the  address  below.  And  let's 
keep  in  there  punching  so  that  your  industry 
will  remain  at  the  forefront  of  the  home-front! 


'Keep  in  there 
PUNCHING!" 


THEATRE  DIVISION,  WAR  ACTIVITIES  COMMITTEE  OF  THE  MOTION  PICTURE  INDUSTRY,  1501  BROADWAY,  N.Y.C. 


Jiiuc  27.  1^>42 


SHOWMEN'S    TRADE  REVIEW 


13 


Large  Gathering  at 
MGM  Forum;  Launch 
Show  Builder  No.  2 

A  gathering  of  over  250  theatre  owners  and  op- 
erators was  present  Wednesday  at  the  Nicollet 
Hotel,  Minneapolis,  for  the  opening  session  of 
MGM's  Exhibitor  Forum,  which  featured  dis- 
cussions of  current  exhibition  problems  as  related 
to  or  afifected  by  the  present  war. 

Presiding  at  the  one-day  conclave  was  H.  M. 
Richey,  assistant  to  William  F.  Rodgers,  and 
director  of  exhibitor  relations  for  MGM.  Also 
attending  were  Seymour  Morris,  advertising- 
manager  of  the  Schine  Circuit,  Inc. ;  W.  R. 
Ferguson,  MGM  exploitation  head ;  Harold  E. 
Perkins,  national  advertising  manager  of  the 
Minneapolis  Star  Journal;  J.  E.  Flynn,  district 
manager  for  Chicago,  Milwaukee,  Minneapolis 
and  Detroit,  and  Ed  Salzburg,  Bluefield,  W.  Ys.., 
exhibitor. 

Theatre  problems  of  the  small  communities 
were  discussed  by  Salzburg,  while  Perkins  talked 
on  the  subject  of  newspaper  advertising.  Ken 
Prickett,  head  of  MGM's  Show  Builder  unit, 
made  a  report  covering  some  nine  months  with 
the  itinerant  box-office  builder. 

During  Salzburg's  talk  on  the  relation  of  the 
typical  theatre  to  the  small  community,  the 
question  of  cooperation,  locally,  to  spur  the  sales 
of  war  stamps  and  bonds  at  theatres  came  up. 
Result :  a  suggestion  that  the  wives,  mothers, 
sweethearts  and  sisters  of  men  now  in  the  armed 
forces  be  enlisted  to  offer  their  services  at 
theatres  to  pep  up  the  bond  drive. 

The  feeling  was  that  if  the  female  relatives 
of  soldiers,  sailors  and  marines  appeared  at 
theatres  with  photographs  of  their  service  men 
to  attract  attention  to  their  personal  sacrifices, 
such  action  would  strike  a  responsive  chord  with 
the  public.  It  was  immediately  indicated  that 
many  exhibitors  present  would  attempt  to  get 
the  plan  in  motion  as  soon  as  they  returned  to 
their  theatres,  and  that  a  formal  proposal  that 
the  industry  adopt  the  procedure  nationwide 
would  be  forthcoming. 

During  Perkins'  talk  on  newspaper  advertising 
facts  and  figures,  the  long-established  habit  of 
advertising  one-  and  two-reelers  as  "also  se- 
lected short  subjects"  was  relegated  to  the  wood- 
pile. By  practical  demonstration  and  an  exposi- 
tion of  research  on  the  subject,  the  newspaperman 
proved  that  it  is  to  the  exhibitors'  advantage  at 
all  times  "to  be  specific:  name  your  subject." 

A  second  Traveling  Show  Builder  unit  was 
launched  at  the  forum,  with  Prickett  taking 
over  the  direction  and  handling  of  the  new  show- 
manship studio.  Assigned  to  Prickett's  original 
charge — the  first  unit — was  Norman  Linz,  for- 
merly with  RKO  Theatres  in  Cincinnati. 

Present  plans  call  for  Linz  to  retrace  the 
territory  previously  covered  by  Prickett  in  Show 
Builder  No.  1  to  determine  the  gains  made  by 
theatres  as  a  result  of  the  unit's  first  visit. 


Wouldn't  You  Like  to  Know! 

Manager  Ray  Dunn  of  the  Paramount  The- 
atre, Hammond,  Ind.,  drew  attention  to  "Ap- 
pointment for  Love"  by  staging  a  radio  contest 
based  on  this  question :  "What's  Your  Idea  of  a 
Perfect  Evening?"  Writers  of  the  first  ten  best 
letters  received  two  passes  each.  Local  news- 
papers came  through  with  photos  and  publicity. 
Heralds  were  inserted  in  newspapers  and  dis- 
tributed house-to-house.  It  was  that  radio  con- 
test, however,  that  generated  the  most  interest. 
\\'hy  not  try  something  like  it  ? 


Canines  Aid  'Flyer'  Stunt 

When  business  goes  to  the  dogs,  it's  good  busi- 
ness. Columbia's  exploitation  department  proved 
it,  as  shown  above,  with  the  Capitol  Theatre 
opening  of  "The  Wife  Takes  a  Flyer."  The  dogs 
speak  for  themselves;  the  three  lovelies  are 
Conover  Cover  girls  Phyllis  Warren,  Joan  Caulfied 
and  Joan  Gallagher.  Pick  out  three  attractive 
young  ladies  in  your  community,  round  up  as  many 
canines,  show  your  sign  artist  the  scene  above, 
and  use  the  stunt  for  your  showing  of  the  film. 

Variation  of  Amateur  Night 
Boosts  Grosses  at  the  Zenith 

Business  three  and  four  times  above  average 
is  being  chalked  up  at  the  Zenith  Theatre,  Mil- 
waukee, where  the  manager  stages  a  variation 
of  Amateur  Night  each  Tuesday  by  pitting 
talented  performers  against  one  another  on  the 
rostrum. 

On  one  Tuesday  evening,  for  instance, 
"Twenty-Five  Girl ,  Vocalists"  competed  f^»- 
honors.  On  another  evening,  the  manager 
rounded  up  five  groups  of  amateur  musicians  of 
high  school  age  and  presented  them  in  a  "Battle 
of  the  Bands." 


Skull  Stops  'Em  Cold! 

A  display  that  "stopped  them  cold"  was  used 
by  ^Manager  Bob  Walter  of  the  Summit  Thea- 
tre, Kansas  City,  Mo.,  as  part  of  his  campaign 
on  "Swamp  Water."  Walter  obtained  a  papier- 
mache  skull,  mounted  it  in  the  foyer  under  a 
dim  light,  labeled  it:  "A  Souvenir  of  Death  from 
the  'Swamo  Water'  of  Okefenokee." 


Lost  and  Found  Yarn 
Good  Publicity  Angle 
For  Newspaper  Space 

The  exhibitor  who  has  been  meeting  constant 
rebuf¥s  at  the  hands  of  editors  who  contend 
they  are  tired  of  hashing  and  rehashing  the 
usual  forms  of  movie  publicity  will  find  the 
idea  outlined  here  one  that  will  be  readily 
accepted  and  given  prominent  position  and  space. 

Approach  the  editor  or  the  best  feature  writer 
on  the  paper  and  invite  their  attendance  at 
your  theatre  some  morning  when  you  empty 
the  bins  or  rooms  where  you  keep  uncalled  for 
articles  that  have  been  left  at  the  theatre  by 
patrons.  There  is  a  fund  of  human  interest 
in  almost  every  piece  in  the  lost  and  found 
department  that  the  newspaper  writer  will  sense 
in  a  moment. 

That  pair  of  tiny  mittens  were  probably  the 
cherished  present  of  a  relative  presented  as  a 
gift  to  a  baby  whose  parents  have  been  fran- 
tically searching  for  the  missing  handwarmers 
to  show  Uncle  Louie,  who  is  expected  to  visit 
them  soon,  that  his  presents  are  appreciated  and 
cared  for  and — to  encourage  further  and  more 
expensive  gifts  for  their  ofifspring. 

That  pretty  colored  scarf  was  probably  a 
present  to  the  girl  friend  from  some  swain 
who  is  now  battling  the  Japs  in  some  far  of? 
post  in  the  Pacific.  Those  goloshes  probably 
were  accountable  for  the  touch  of  the  grione 
that  brought  so  much  worry  to  the  home  where 
Grandpa  Snazzy  is  proving  a  puzzling  problem 
in  what  to  do  about  the  vagaries  of  the  aged 
for  a  couple  of  avid  social  climbers  who  were 
kept  from  those  important  bridge  games  by 
Grandpa's  illness. 

There  is  a  fund  of  human  interest  feature 
story  material  in  every  lost  and  found  bin  and 
there  is  plenty  of  newspaper  space  of  the  kind 
that  reaches  readers  who  seldom  look  at  the 
theatre  page  awaiting  the  exhibitor  who  brings 
the  idea  to  his  newspaper  editor. 


Gets  Sea  Scout  Cooperation 

To  promote  "The  Fleet's  In,"  at  the  Ameri- 
can Theatre,  Bellingham,  Wash.,  the  manager 
made  a  tieup  with  the  Sea  Scouts  of  America 
whereby  the  youths,  in  their  uniforms,  rode 
around  town  in  a  small  car  with  banners  on  each 
side  which  carried  this  copy :  "We  are  Going  to 
Sea  Dorothy  Lamour  in  'The  Fleet's  In,"  now 
playing  at  the  .American  Theatre." 


AloWe  Vacation  Drive  Timeliest  NOW! 

In  view  of  today's  war-time  restrictions,  the  "Movie  Vacation"  drive  inaugurated  last  year  in 
Philadelphia  and  later  used  in  many  other  theatres  throughout  the  nation  following  publication  of 
details  and  suggested  copy  in  STR,  is  even  more  potent  now  than  it  was  then. 

Rationing  of  gasoline,  the  shortage  of  rubber,  restrictions  in  railroad  and  airline  traffic,  not  to 
mention  the  necess  ty  of  thousands  remaining  at  their  posts  in  war  production  plants  and  fulfilling 
their  assignments  in  civilian  defense,  will  make  the  motion  picture  theatre  the  chief  source  of  morale- 
building  amusement  and  relaxation. 

For  these  reasons,  showmen  who  have  not  yet  utilized  the  "Movie  Vacation"  advertising  drive 
should  put  it  at  the  top  of  their  institutional  campaigns.  In  most  situations,  the  newspaper  co- 
operates fully  by  sponsoring  the  "Movie  Vacation"  ads.  In  Philadelphia,  for  example,  newspaper 
ads  were  supplemented  by  special  screen  trailers  and  circular  stickers  which  were  placed  on  ticket 
windows,  on  lobby  posters,  and  at  other  spots  where  they  could  be  easily  seen  by  theatre  patrons. 
Copy  on  the  stickers:  "Get  Away  From  It  All!  Take  a  Movie  Vacation.  Our  Attractions  Are 
Advertised  Daily  in  the  Evening  Bulletin  and  Other  Newspapers." 

Go  to  your  STR  files  now  and  get  the  issues  of  July  12,  1941,  page  21,  and  August  23,  1941, 
page  19.  On  those  pages  you'll  find  all  details  of  the  "Movie  Vacation"  drive,  as  well  as  suggested 
copy  for  a  series  of  institutional  ads.  Study  the  material  carefully.  Remember,  its  value  to  your 
theatre  is  more  potent  and  timely  today  than  ever  before! 


14 


SHOWMEN'S    TRADE  REVIEW 


June  27,  1942 


Using  Bang-up, 
Harbor'  Campaign 


Texas  Circuit 
Timely  Pearl 

Outline  Has  Value  as  Guide 
wmen  in  M  apping  Out 
A  Profitable  Selling  Strategy 

In  all  situations,  theatres  of  the  Jefferson 
Amusement  Circuit  of  Texas  are  "going  to 
town"  with  a  bang-up  campaign  on  "Remember 
Pearl  Harbor."  And  reports  thus  far  indicate 
that  the  campaign  is  pushing  grosses  on  the 
Republic  picture  far  above  average. 

Because  it  covers  so  many  practical  phases, 
because  it  can  readily  be  adapted  to  the  selling 
reciuirements  of  almost  any  situation,  the  com- 
plete campaign  as  outlined  for  Jefferson  Circuit 
managers  is  presented  herewith.  We  are  cer- 
tain the  great  majority  of  showmen-readers  of 
STR  will  find  it  an  ideal  blueprint,  so  to  speak, 
to  be  followed  closely  in  mapping  out  a  selling 
strategy  that  will  produce  maximum  results. 

FRONT 

Cover  all  lobby-boards  solidly  with  newspaper  head- 
lines and  photos  torn  from  papers  starting  with 
December  7th  editions.  More  recent  papers  carry 
extensive  photos  of  Pearl  Harbor  bombing  as  well  as 
rest  of  Pacific  war-front.  These  headlines  and  photos 
to  form  background  for  stills  from  feature. 

Army  rifles,  machine  guns,  hand  grenades,  incendiary 
bombs,  sand  bags,  gas  masks,  shells,  steel  helmets, 
canteens,  service  pistols,  etc.,  for  war  effect.  Red, 
white  and  blue  bunting  draped  around  marquee  and  in 
lobby  with  American  flag  as  well  as  flags  of  Allied 
Nations.  There  is  a  medium-sized  flag  on  the  market 
which  is  mounted  on  a  chromium  pole  with  a  blower 
arranged  to  keep  flag  waving  which  might  be  pro- 
moted from  some  merchant  that  has  one  on  display. 

Juke-box  or  combination  phono-radio  playing  military 
marches  and  patriotic  numbers  but  particularly  the 
modern  number.  Remember  Pearl  Harbor. 

Radio  in  lobby  tuned  to  all  war  news  broadcasts. 
Tie-up  with  local  newspaper  for  wire  war  reports  and 
wire-photos  from  the  large  press  associations. 

Large  photo  of  Gen.  Douglas  MacArthur  with 
American  flag  draped  above  and  around  it.  This  photo 
can  be  surrounded  with  smaller  photos  of  American  and 
Filipino  soldiers  that  have  distinguished  themselves  in 
the  war.  These  can  be  found  in  Life  Magazine  with  a 
brief  paragraph  of  their  exploits.  Also  war  photos, 
drawings  and  maps  from  Life  Magazine  will  make  up 
an  attention-getting  display. 

Tie-up  with  Army,  Navy  and  Marine  recruiting 
offices  to  do  recruiting  in  your  lobby  during  engage- 
ment. Also,  tie-up  with  Office  of  Civilian  Defense  for 
model  of  incendiary  bomb  with  an  Air  Raid  Warden 
in  lobby  to  explain  how  they  are  extinguished.  Also, 
first  aid  demonstration  by  wardens  in  lobby  might  be 
arranged. 

Caricature  head  of  Hirohito  or  any  Jap  for  dart 
target,  giving  passes  for  bulls-eyes. 

NEWSPAPER 

All  advance  and  current  readers  should  stress  Jap 
menace  with  as  many  references  to  Pearl  Harbor  as 
possible  but  no  definite  statements  that  the  feature 
is  an  actual  story  of  the  Pearl  Harbor  bombing.  The 
story  is  of  the  Philippines.  Also,  readers  of  American 
heroism  in  the  Pacific  war  with  references  to  the  show- 
ing of  "'Remember  Pearl  Harbor." 

Sell  the  newspapers  on  the  idea  to  use  the  line 
"Remember  Pearl  Harbor"  at  the  end  of  every  article, 
scattered  among  the  want  ads  in  each  edition  for  a 
week  prior  to  engagement.  Also,  sell  merchants  on 
using  the  same  slogan  in  the  ads  during  this  week 
and  offer  passes  to  persons  guessing  the  number  of 
times  the  line  appears  in  the  paper  for  the  week. 

BALLYHOO 

Fake  up  sound  truck  with  compo  or  other  materials 
to  look  like  armored  car.  Painted  olive-drab  and 
camouflaged.  Gun  turrets,  searchlight,  sound  equip- 
ment exposed  to  view  to  look  like  radio  transmitter. 
Title  painted  in  blazing  red  letters  along  each  side  of 
truck  "Remember  Pearl  Harbor"  with  theatre  and  play- 
date  in  large  letters  below  title.  tfse  record  "Re- 
meniber  Pearl  Harbor"  with  other  military  marches  and 
patriotic  numbers.  Radio  commentator  type  announce- 
ments of  feature.  Truck  parked  in  front  of  theatre  at 
night  with  searchlight  connected  with  theatre  circuit  and 
in  operation.  Also,  leave  sound  equipment  in  operation 
while  parked  in  front  of  theatre. 

SHOW-WINDOWS  AND  TIE-UPS 

Window  exhibits  in  tie-up  with  Office  of  Civilian 
Defense,  Red  Cross,  Army  and  Navy  Relief,  Veterans 
Foreign  Wars.  American  Legion,  etc.  Pictures  and 
objects  connected  with  their  work  with  war  photos 
from  newspapers  and  magazines,  war  relics,  medals, 
pictures  of  local  boys  in  foreign  service,  flags  and 
neatly-lettered  card  announcing  engagement. 


Following  tie-ups,  window  and  store  displays  merely 
to  sell  the  title  "Remember  Pearl  Harbor."  A  double 
window  card  in  the  exhibit  with  half  the  card  being 
the  standard  size  window  card  on  "Remember  Pearl 
Harbor"  and  the  other  half  lettered  to  suit  the  tie-up. 
These  double  cards  should  be  printed  on  a  better  grade 
of  stock  than  the  usual  card : 

Food  Stores — "Nourishment  for  defense" — "Remem- 
ber Pearl  Harbor"  (vegetables).  "Build  healthy  bodies" 
— "Remember  Pearl  Harbor"  (cereals). 

Clothing — "Keep  cool,  in  body  as  well  as  mind" — 
"R.  P.  H."  (summer  suits). 

Cold  Drinks~"Keep  cool" — "R.  P.  H." 

Ice  Cream — "Keep  cool" — "R.  P.  H." 

Drug  Stores — "Keep  well  for  defense" — "R.  P.  H." 
(vitamins). 

Farm  Stores — "Grow  more  for  defense" — "R.  P.  H." 
(implements,    seed,  fertilizer). 

Laundry — "Conserve  your  clothes — keep  them  clean" 
— "R.  P.  H." 

Cleaners — Ditto. 

Garage — "Keep  that  car  in  shape  for  the  duration" — 
"R.  P.  H." 

Shoe  Shop — "Conserve  leather — let  us  repair  your 
old   shoes"— "R.   P.  H." 

Book  Store  and  Library — Window  display  of  books 
on   Pacific  war— "R.   P.  H." 

Magazines — Displays  of  "Life,"  "Time,"  and  other 
current  mags,  opened  to  stories  and  photos  of  war. 
Insert  heralds. 

Cafes — Window  card  or  11x14,  menus  and  napkins 
imprinted  "R.  P.  H."  and  plaj'date. 

Hotels — One  sheet  or  11x14,  heralds  or  card  novelty 
in   room  boxes. 

Service  Station — "For  defense,  conserve  fuel,  use  So 
and  So  gas  and  oil" — "R.  P.  H." 

Electric  Refrigeration  or  Ice — "Conserve  food" — 
"R.  P.  H." 

Bus  Lines — "Conserve  those  tires — Ride  a  bus" — 
"R.  P.  H." 

Taxi — "Take  a  taxi,  or  grab  a  cab" — "R.  P.  H." 
Bakery — "Bread   for   the   defense   of  the   nation" — 
"R.   P.  H." 

Dairies — "Milk  for  the  defense  of  the  nation" — 
■R.  P.  H." 

Radio — "Listen  in  on  the  war-front  news" — "R.  P. 
H." 

SCHOOLS 

Essays  on  various  subjects  connected  with  Pacific 
war.  Historical,  geographical,  current,  etc.  Suggested 
subjects:  "Remember  Pearl  Harbor,"  "Pearl  Harbor," 
"Hawaii,"  "The  Philippines,"  "Manila,"  "Bataan," 
"Japanese  Treachery,"  "Our  Flag,"  "Pledge  of  Al- 
legiance— what  it  means  to  me,"  etc.  Promote  in- 
expensive prizes  to  be  awarded  in  school  auditorium 
or  at  theatres.  Have  winner  read  or  deliver  essay  from 
stage.  Have  school  declaimer  recite  Pledge  of  Al- 
legiance during  engagement,  with  audience  joining  in. 

Map  drawing  contest  with  prizes.  Winning  maps 
on  display  in  lobby.  Maps  of  Pacific,  of  Hawaii,  of 
Philippines,  of  Japan. 

Personal  letter  from  manager  to  school  super- 
intendent and  teachers. 

Personal  visit  to  rural  schools  as  well  as  local  schools. 

RADIO 

Spot  announcements  opening  and  ending  with  re- 
cording.    Remember    Pearl    Harbor.      Well  worded 


message  mentioning  all  three  subjects  with  theatre  and 
playdate.  Request  station  or  stations  to  use  recording 
of  Remember  Pearl  Harbor  as  often  as  possible  week 
in  advance  of  playdate.  Perhaps  a  guest  ticket  to 
person  guessing  number  of  times  played  during  week. 

TRAILER 

Special  National  Screen  trailer  covering  all  three 
subjects  with  "Remember  Pearl  Harbor"  music  back- 
ground. 

MISCELLANEOUS 

Have  cashier  answer  phone  with  phrase  "Remember 
Pearl  Harbor"  and  playdate  week  in "  advance  of  en- 
gagement. 

Doorman,  ushers  and  cashier  wear  chest  ribbon  with 
line  "Remember  Pearl  Harbor"  and  playdate  week  in 
advance. 

Have  ushers  whisper  "Remember  Pearl  Harbor" 
when  seating  patrons. 

Snipes — Red  on  white  "Remember  Pearl  Harbor." 
All  sizes  from  about  4x24  inches  down  to  small  three 
inch  stickers.     Plaster  the  town  with  these  snipes. 

Stencil — Side-walks  and  walls  if  permissible. 

Have  cashier  and  other  attendants  work  entire  tele- 
phone directory  during  week  prior  to  engagement. 

A  Western  LTnion  or  Postal  Telegraph  to  well  se- 
lected list  of  names  wiir  be  very  impressive  and 
inexpensive. 

For  walking  bally :  One  of  attendants  dressed  as 
soldier,  bloody  bandages  around  head,  arm  in  sling, 
carrying  rifle,  small  banner  across  chest  reading  "Re- 
member   Pearl    Harbor"    with    theatre    and  playdate. 


Boat-  Ballyhoo  Builds  Interest 
For  Tripoli'  in  Cheyenne,  Wyo. 

An  unusual  advance  street  ballyhoo  created 
a  lot  of  interest  in  the  showing  of  "To  the 
Shores  of  Tripoli"  at  the  Lincoln  Theatre, 
Cheyenne,  Wyoming.  An  auto  hauled  a  rowboat 
around  town,  and  on  either  side  of  the  boat  was 
a  placard  bearing  this  copy : 

"I'm  on  my  way  to  join  the  Marines.  I  just 
saw  'To  the  Shores  of  Tripoli'  at  the  Lincoln." 

During  rush  hours,  the  ballyhoo  toured  the 
downtown  streets ;  during  slack  periods,  the 
residential  districts  were  covered. 

Folks  couldn't  help  but  see  the  boat,  for  a 
recording  of  the  Marines'  Hymn  was  played 
via  a  p.a.  system. 


Walls  Reeked  with  Showmanship 

Sidewalls  of  Loew's  Warfield  lobby,  San 
Francisco,  literally  reeked  with  showmanship 
during  the  engagement  of  "Reap  the  Wild 
Wind."  Hand-colored  enlargements  covered 
both  walls,  most  outstanding  being  that  of  the 
fight  between  the  divers  and  the  giant  squid. 
This  particular  enlargement  had  the  benefit  of 
a  blue-green  color  combination,  which  gave  a 
real  under-water  effect.  So  attractive  was  the 
lobby  hundreds  of  people  stopped  to  study  it 
daily. 


'Pearl  Harbor'  Ads  Have  Timely,  Dramatic  Appeal 

Title  of  Republic's  "Remember  Pearl  Harbor,"  in  itself  an  important  slogan  of  World  War  II,  has  made 
it  possible  for  showmen  to  link  their  campaigns  with  current  events  and  to  inject  originality  into  their 
ad  layouts,  as  illustrated  by  the  ads  shown  above.  Strikingly  original  and  timely  are  the  two  ads 
from  Wichita,  Kan.,  although  the  Newark,  N.  J.,  and  Buffalo  layouts  also  have  timely  dramatic  appeal. 


SHOWMEN  EVERYWHERE  ARE 


16 


SHOWMEN'S    TRADE  REVIEW 


June  27,  1942 


^arietp  Club  J^oteg 


Tent  No.  5— Detroit 

Barkers  Absorbed  in  War  Activities; 
Blumenthal  Active  as  Air  Warden; 
Brooks  Enlists  In  Navy 

The  big  event  of  the  week  was  the  parade 
ill  honor  of  the  Allied  War  Heroes  who  visited 
Detroit  last  week.  Show  business  arrangements 
for  the  affair  were  competently  handled  by  a 
committee  headed  by  David  M.  Idzal,  Chief 
Barker  of  Tent  No.  5. 

War  activities  are  absorbing  more  and  more 
time  of  the  local  exhibitors.  Barker  Max 
Blumenthal  is  very  active  in  Air  Warden  work. 
He  has  written  letters  of  protest  to  the  local 
press  over  red  tape  involved  in  getting  approval 
of  a  neighborhood  air  raid  shelter  and  has  also 
appealed  through  the  local  press  for  more  pub- 
lic interest  in  the  matter  of  air  raid  warden 
enlistments. 

Leonard  Brooks,  who  runs  the  Admiral  and 
President  Theatres  with  his  older  brother,  Ber- 
nard, has  enlisted  in  the  Navy  and  goes  to  the 
Naval  Air  Station  at  Grosse  Isle  for  training 
on  June  29.  Mac  Krim  is  another  one  of  the 
local  exhibitors  who  will  be  serving  in  the 
Army  very  soon. 


Tent  No.  17— Dallas 

O'Donnell  Outlines  Plans  for  Big  Pa- 
rade to  Honor  War  Heroes;  More 
Barkers  of  Tent  Called  to  Colors 

At  a  general  meeting  of  the  Variety  Club  of 
Texas,  in  the  Club  quarters  last  Monday  night, 
R.  J.  O'Donnell  outlined  plans  for  the  forth- 
coming War  Heroes  Parade,  to  be  held  in 
Dallas  July  2nd.  The  parade  will  be  under 
the  direction  of  Barker  J.  O.  Cherry.  Hun- 
dreds of  soldiers,  sailors  and  marines,  aug- 
mented by  the  R.  A.  F.  men  in  training  at  Ter- 
rell, Texas,  will  participate  in  this  grand  ges- 
ture to  the  eight  British  and  seven  American 
heroes.  That  evening  a  rally  will  be  held  in 
Arlington  Downs  and  every  member  in  at- 
tendance at  the  meeting  will  signify  intention  to 
be  of  assistance  in  any  form  desired. 

Recent  additions  to  the  services  of  the  United 
States  include  Richard  Stout  in  the  Navy  and 
W.  Stanley  Dawson.  Charles  E.  Carden  and 
Wm.  E.  Heliums  to  the  Army. 

Last  Saturday  night's  Gin  Rummy  tourna- 
ment found  Mrs.  J.  H.  Lutzer  the  winner  of 
the  Winner  Flight  and  Mrs.  Couch  winner  of 
the  Loser  Flight. 

With  the  Musicians  Union  Convention  and 
the  Junior  Chamber  of  Commerce  Convention 
being  held  in  Dallas,  Tent  No.  17  has  had  more 
than  its  share  of  visitors  during  the  past  sev- 
eral weeks. 


Tent  No.  22-Okla.  City 

German  Submits  Report  On  Health 
Center;  More  Than  Seven  Thousand 
Cases  Treated  in  Various  Clinics 

At  a  recent  Variety  Club  Luncheon  Arthur 
German,  Executive  Secretary  of  the  Variety 
Club  Health  Center,  submitted  a  report  on  the 
work  done  at  the  Variety  Clinic  since  it  opened 
last  June.  This  report  showed  the  amazing 
progress  being  made  in  charitable  health  work 
by  the  Variety  Club  Health  Center.  It  further 
shows  how  the  work  is  constantly  being  ex- 
panded. Below  are  highlights  from  German's 
report : 

Dental  Clinic:  Opened  July  7,  1941— 
Children  only.    Sessions  daily.    Total  of  1,840 


patients  were  treated  at  the  clinic  up  to  June  1, 
1942. 

Tuberculosis  Clinic:  Opened  June  19,  1941 
— Adults  and  children.  A  total  of  4,767  per- 
sons were  given  some  attention. 

Pre-  and  Post-Natal  Clinic:  From  Janu- 
ary 1,  1942,  to  June  1,  1942,  the  period  during 
which  V ariety  has  been  operating  the  clinic, 
65  new  patients  were  registered,  11  patients  were 
re-admitted,  76  patients  dismissed,  and  there 
were  354  patient  visits  to  the  clinic. 

Venereal  Clinic  for  Children:  Opened 
August  16,  1941.  Children  only.  (Adults  who 
bring  their  children  in  are  treated  also.)  Pa- 
tients registered — 47  ;  arm  treatments — 424  ;  hip 
treatments — 391 . 

Laboratory  Service:  Services  available  for 
all  clinics.  From  June  24,  1941,  to  June  13, 
1942,  total  of  706  tests  have  been  made. 

X-Ray  Service:  Services  available  for 
all  clinics.  From  June  19,  1941,  to  June  13, 
1942,  a  total  of  694  X-rays  were  made.  A  total 
of  125  fluoroscopic  examinations  were  made 
during  the  same  period. 


Tent  No.  23— New  England 

Barkers  Are  Contributing  To  Sponsor 
Kids  for  Vacations  at  Variety  Camp 

Plans  are  underway  for  the  opening  of  the 
Variety  Club  Camp  which  provides  vacations 
for  underprivileged  children.  Children  may  be 
sponsored  at  the  camp  for  as  little  as  $7.50  and 
while  all  barkers  of  the  Tent  are  urged  to 
sponsor  at  least  one  child  many  members  are 
sending  in  checks  to  defray  the  costs  of  vaca- 
tions for  several  kids.  Jack  Meyers  is  in 
charge  of  the  arrangements  and  he  reports  that 
application  blanks  have  been  sent  out  to  all 
barkers  which  can  be  filled  out  with  the  name 
of  some  worthy  child.  When  the  application 
is  returned  arrangements  will  be  made  for  the 
child  to  receive  a  two-week  vacation  at  the 
camp. 


Tent  No.  25— So.  Calif. 

Bershon  Reports  That  War  Bond  Sale 
Is  Well  Over  the  Two  Million  Mark 
And  Still  Going  Strong 

Under  the  able  guidance  of  Dave  Bershon, 
chairman,  the  Theatre  Committee  for  Southern 
California  of  the  War  Savings  Staff  is  making 
big  strides  in  selling  War  Bonds  and  Stamps. 
The  committee's  latest  report  shows  that  a 
total  of  $2,043,815.70  was  sold.  Of  this  amount, 
$155,910.10  was  sold  through  Variety  Club 
channels,  $877,905.60  was  sold  through  Theatres 
and  Film  Distributors  and  the  balance  of  $1,010,- 
000.00  was  sold  through  a  special  event. 


Humanitarian  A  ward 

The  fourth  Humanitarian  Award  of  the 
Variety  Clubs  of  America  will  be  presented  at 
the  organization's  meeting  to  be  held  in 
Chicago  In  July. 

Nominations  for  the  1942  award  have  been 
about  completed  and  the  recipient  of  the 
award  will  be  named  by  a  committee  of  35 
distinguished  men  and  women  in  the  writing 
and  publishing  professions  headed  by  A.  K. 
Rowswell  of  Pittsburgh. 

The  award  which  consists  of  a  bronze  tablet, 
an  enscrolled  citation  and  $1,000  in  cash  has 
in  the  past  been  presented  to  Dr.  George 
Washington  Carver,  Rt.  Rev.  Monsignor  Ed- 
ward J.  Flanagan  and   Miss  Martha  Berry. 


WAR  AGAINST  MRS.  HADLEY  (MGM) 
Drama.  Principals:  Fay  Bainter,  Richard 
Ney,  Spring  Byington,  Van  Johnson,  Edward 
Arnold.  Plot:  A  wealthy  widow  in  wartime 
Washington  refuses  to  be  drawn  into  the 
war  because  it  upsets  her  manner  of  living. 
When  her  only  son,  while  in  action,  is  cited 
for  heroism,  her  mother's  pride  rises  to  the 
surface  and  she  joins  with  the  others  in  war 
work.    Director,  Harold  S.  Bucquet. 

PIRATES  OF  THE  PRAIRIE  (RKO) 
Western.  Principals:  Tim  Holt,  Cliff  Ed- 
wards, Nell  O'Day,  John  Elliott,  Roy  Bar- 
croft.  Plot:  The  crooked  members  of  a 
Vigilante  Committee  use  their  power  to  ter- 
rorize ranchers  and  drive  them  off  their 
property  so  that  they  can  hold  up  the  railroad 
for  right-of-way.  But  a  young  deputy  mar- 
shal, disguised  as  a  gunsmith,  gets  to  the 
roots  of  the  chicanery  and  with  the  help  of 
the  despoiled  ranchers  rounds  up  the  gang. 
Director,  Howard  Bretherton. 

A  YANK  IN  LYBIA  (Prod.)  Drama.  Prin- 
cipals: H.  B.  W'arner,  Walter  Woolfe  King, 
Joan  Woodbury,  Parkyakarkus.  Plot:  An 
American  newspaper  correspondent  in  Libya 
uncovers  a  Nazi  plot  for  an  uprising  of  Arab 
tribes.  It  is  up  to  him  to  get  word  to  the 
British  Intelligence  for  the  plan  is  to  supply 
the  Arabs  with  machine  guns  to  attack  the 
British  Garrison  in  one  of  the  desert  towns. 
He  discovers  many  strange  people  working 
for  the  United  Nations,  before  they  all  get 
together  and  outwit  the  Nazis.  Director, 
Albert  Herman. 

ARIZONA  STAGE  COACH  (Mono.)  West- 
ern. Principals:  Ray  Corrigan,  John  King. 
Max  Terhune,  Nell  O'Day.  Plot:  An  old 
friend  solicits  the  aid  of  the  Range  Busters 
in  helping  him  find  the  gang  of  outlaws  who 
are  terrorizing  his  city.  One  of  the  hench- 
men of  the  gang,  unknown  to  anyone,  is  the 
man's  nephew.  By  passing  as  aides  of  the 
heavies,  the  Range  Busters  help  round  up 
the  entire  gang.    Director,  S.  Roy  Luby. 

GREAT  WITHOUT  GLORY  (Para.) 
Drama.  Principals:  Joel  McCrea,  Betty  Field, 
Harry  Carey,  William  Demarest,  Julius  Tan- 
nen,  Louis  Jean  Heydt.  Plot:  This  is  the  storj^ 
of  one  of  America's  unheralded  heroes,  Dr. 
William  Morton,  the  Boston  dentist  who  dis- 
covered anesthesia  and  gave  it  to  the  medical 
profession;  of  the  head  doctor  at  the  Mas- 
sachusetts General  Hospital  who  was  his 
friend  and  of  the  other  doctor  who  laid  claim 
to  the  discovery,  causing  despair  and  death 
to  the  benefactor  of  mankind.  Director, 
Preston  Sturges. 

GIRL  TROUBLE  (20th-Fox)  Comedy. 
Principals:  Don  Ameche,  Joan  Bennett,  Billie 
Burke,  Alan  Dinehart,  Frank  Craven.  Plot: 
A  young  society  girl  takes  the  job  of  maid 
when  she  rents  her  apartment  to  a  newly 
arrived  South  American  playboy  who  has 
caught  her  eye.  Everything  runs  along 
smoothly  until  she  learns  that  he'll  have  to 
leave  because  he  has  been  unsuccessful  in  his 
mission  of  interestinp-  U.  S.  tire  makers  in 
South  American  rubber.  She  finds  a  way  to 
help  him  .  .  .  and  he  finds  himself  a  bride. 
Director,  Harold  Schuster. 

TAXI,  MISTER  (UA)  Comedy.  Principals: 

William  Bendix,  Grace  Bradley,  Joe  Sawyer. 
Sheldon  Leonard,  Jack  Norton.  Plot:  The 
two  wacky  taxi-boys,  William  Bendix  and 
Joe  Sawyer  think  about  the  days  before  they 
had  their  fleet  of  taxis.  Of  the  time  Bendix, 
with  only  one  cab,  fell  for  the  strip  teaser  he 
later  married.  Of  his  turning  over  to  the 
police  public  enemy  number  two  who  was 
in  love  with  his  girl  and  how  that  gesture 
won  him  the  large  reward  that  bought  the 
fleet  of  taxis.    Director,  Kurt  Neujnann. 


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(TTiis  advertisement  appeared  in  all  New  York 
neiispapers  on  Tuesday,  June  23.) 


18 


SHOWMEN'S    TRADE  REVIEW 


June  27,  1942 


STR  West  Coast  Offices 


10424  Bloomfield  St. 


North  Hollywood,  Calif. 


Telephone,  Sunset  1  -6292 


Conference  on  the  Set 

Discussing  a  scene  from  Republic's  ice  spectacle, 
"Ice-Capades  Revue,"  now  shooHng  on  the 
Republic  lot,  are  (I.  to  r.):  Megan  Taylor,  As- 
sistant Director  George  Blair,  Herbert  J.  Yates, 
Vera  Hruba.    Note  M.  J.  Siegel  in  background. 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Fred  MacMurray  to  Co-Star  With  Rosalind  Russell  at  RKO/ 
Gabin  Set  for  Perlberg  Film/  Two  Units  Go  on  Location 

►  Fred  AlacMurray  has  been  signed  by  RKO  to 
co-star  with  Rosalind  Russell  in  "Stand  By  To 
Die"  wliich  David  Hempstead  will  produce.  The 
story  concerns  aviators  on  a  government  mission 
to  Japanese-held  islands. 

►  William  Pcrlbcrg  zvill  produce  a  dramatisation 
of  the  adi'enfures  of  Pierre  La  Salle  during  his 
Mississippi  explorations,  as  a  special  vehicle  for 
Jean  Gabin.  2Qth-Fox  has  assigned  the  screen- 
play for  writing. 

►  Fredric  Alarch  will  have  14  makeup  changes, 
covering  half  a  century,  in  "The  Adventures  of 
Alark  Twain,"  which  started  this  week  on  the 
Warner  lot,  with  Irving  Rapper  directing  and 
Jesse  L.  Lasky  producing.  A  camera  crew  is 
photograohing  interiors  of  Mark  Twain's  farm 
at  Elmira,  N.  Y.,  and  his  home  in  Hartford, 
Conn.,  both  preserved  as  shrines  to  America's 
great  humorist. 

y  Ann  Lcc  "crashed"  a  stag  party  when  she  was 
cast  ill  "The  Flying  Tigers"  at  Republic.  With 
200  men  in  the  picture,  she  is  the  only  woman, 
and  to  make  it  tougher,  when  she  falls  into  the 
mire  she  gets  laughs  instead  of  sympathy. 

►  Director  Lew  Landers'  "Smith  of  Minnesota" 
for  Columbia  which  Jack  Fier  is  producing,  is 
a  football  picture  with  little  football,  as  there 
are  only  two  gridiron  sequences.  Bruce  Smith, 
Ail-American  of  '41,  will  play  the  title  role,  and 
Arlene  Judge  and  Warren  Ashe  will  play  the 
leads. 

y  Producers  Pine  and  Thomas  have  signed 
Stanley  Smith  for  a  role  in  "Submarine  Alert" 
'which  Frank  McDonald  is  directing  for  them 
on  the  Paramount  lot.  Richard  Arlen  and  Wendy 
Barrie  rvill  co-star. 

►  Director  Fred  Zinneman  and  Producer  Jack 
Chertok  are  swelling  the  cast  for  "Eyes  in  the 
Night."  Ann  Harding-Edward  Arnold  starrer 
which  is  developing  over  at  MGM.  New  addi- 
tions include  Donna  Reed,  Reginald  Denny,  Al- 
len Jenkins,  John  Butler,  John  Emery,  Bill 
Nye,  Tom  Murray  and  Harold  Leseur. 

y  Fhward  Hughes,  producer  of  "Hells  Angels," 
plans  a  tremendous  national  newspaper  campaign 
to  herald  the  release  of  his  picture  "The  Out- 
laiv,"  'a'hiiJi  stars  two  unknown  youngsters,  Jane 
Russell  and  Jack  Buetel. 

►  Director  Hal  Walker  is  with  a  unit  in  New 
York  filming  scenes  of  the  big  city  for  "No 
Time  For  Love,"  in  which  Claudette  Colbert 
and  Fred  MacMurray  star,  with  Paul  McGrath, 
Ilka  Chase.  June  Havos,  Richard  Hayden  and 
Alorton  Lowry  supporting.  Chief  director  of 
the  film  is  Mitchell  Leisen. 

y  Producers  Jielcasing  has  made  a  deal  with 
P.  R.  Tan  Duinen,  head  of  Atlantic  Pictures,  to 
produce  four  features.  One  of  them  will  be 
"Corregidor,"  over  v'hich  title  Producers  are 
ready  to  fight  20fh-Fox  and  Bryan  Foy.  who 
claim   the  title. 

►  Paramount  Producer  Richard  Blumenthal,  who 
is  now  preparing  the  Virginia  Van  Upp  script 
"The  Crystal  Ball,"  will  be  the  subject  of  one  of 


a  series  of  profiles  on  "Movie  Makers"  now 
being  written  for  a  national  weekly  by  Arthur 
Steinberg,  Jr. 

► /oan  Woodbury  has  been  signed  to  play  the 
leading  feminine  role  in  Monogram's  "Man  and 
the  Devil"  zvhich  William  Beaudine  zvill  direct 
under  the  production  supervision  of  A.  W. 
Hackel. 

►  Director  William  A.  Seiter  and  Producer 
Louis  Edelman  this  week  welcomed  Kathleen 
Howard  to  cast  of  "You  Were  Never  Lovelier," 
Columbia's  Astaire-Hayworth  musical.  She  will 
play  the  part  of  Adolphe  Menjou's  mother  and 
becomes  one  of  a  cast  of  over  500. 

y  Director  Lesley  Selander  and  the  Hopalong 
Cassidy  troupe  numbering  110,  returned  from 
location  shooting  on  Bill  Boyd's  44th  in  the 
series,  "Border  Ifatrol."  The  Harry  ShermaA 
production  shows  Claudia  Drake  as  leading  lady. 
.She  recently  did  a  lead  role  in  "Flying  With 
Music"  for  Hal  Roach. 

►  Walter  Wanger's  location  for  "Arabian 
Nights"  with  Maria  Montez,  Jon  Hall,  and 
Sabu,  has  been  set  in  the  Bryce  Canyon  and  Zion 
National  Park  areas. 

y  Director  Michael  Curtis  zvill  include  Melie 
Chiang,  zvife  of  Chiang  Pao,  former  Chinese 
consul  in  Nezv  York,  in  a  Euro'^ron  cafe  drama 
scene  for  "Casablanca,"  Humhhrey  Bogart- 
Ingrid  Bergman  starrer  now  shooting  at  War- 
ners. 

►  Lana  Turner  will  be  starred  by  MGM  in 
"Seattle,"  a  story  of  the  northwest  metropolis 
during  the  gold  rush  era,  and  will  play  the  part 
of  a  belle  of  the  town.  John  W.  Considine,  Jr., 
to  whom  Seattle  is  native  ground,  will  produce. 


Disney  Buys  Rights  to 
'Victory  Thru  Air  Power' 

Screen  rights  to  Alexander  de  Seversky's  new 
book,  "Victory  Through  Air  Power,"  were  pur- 
chased this  week  by  Walt  Disney,  who  plans 
to  use  the  material  as  the  basis  for  a  feature- 
length  cartoon  which  he  expects  to  have  ready 
for  release  next  fall. 

With  animation  of  the  picture  already  under 
way,  and  in  view  of  the  fact  that  there  are  no 
characters  to  develop,  Disney  expects  to  com- 
plete the  film  on  a  short  schedule. 

Current  activity  of  the  Disney  organization  is 
devoted,  for  the  most  part,  to  Army  and  Navy 
films  on  aircraft  identification,  meteorology  and 
flight  training.  Thus  the  Seversky  project  is 
regarded  as  an  extension  of  the  war  work. 


Movie  Technicians  Proving  They 
Know  How  to  Conserve 

More  than  fifty  basic  materials  necessary  in 
war  production  are  being  saved  from  motion 
picture  production  for  use  in  war  plants.  Studio 
technicians  make  this  possible  without  losing 
quality  in  sets  or  wardrobe,  and  without  "cheap- 
ening" the  quality  of  the  completed  pictures. 

Every  trick  or  device  which  has  ever  been 
conceived  for  saving  is  being  adopted.  The 
studios  have  gone  so  far  as  to  use  a  machine  to 
pick  up  nails,  straighten  them,  and  sort  them  for 
use  again.  A  small  thing  like  cotton  gloves, 
normally  used  in  handling  films,  have  been  made 
reversible,  each  glove  to  be  worn  on  either 
hand. 


'Dishonored  Lady,'  Stage  Play, 
Purchased  by  Hunt  Stromberg 

United  Artists  Producer  Hunt  Stromberg 
this  week  purchased  "Dishonored  Lady,"  by 
Margaret  Ayer  Barnes  and  Edward  Sheldon,  for 
a  reported  $25,000. 

The  Katharine  Cornell  vehicle  of  the  1930 
Broadway  season,  based  on  the  English  murder 
trial  of  Madeline  Smith,  has  not  before  reached 
the  screen  because  of  censorship  problems.  How- 
ever, it  is  understood  that  the  Hays  office  has 
tentatively  approved  a  means  of  adapting  it  de- 
vised by  Stromberg. 


'May  I  Borrow  Your  Ballroom  Set?' 

In  keeping  with  the  industry's  mood  of  co- 
operation and  need  for  reducing  sets  costs  to  a 
minimum,  Producer-Director  Leo  McCarey 
moved  his  "Once  Upon  A  Honeymoon"  com- 
pany from  RKO  to  Universal  studios  for  a 
couple  of  days'  shooting  on  the  big  ballroom  set 
which  the  latter  studio  used  in  its  recent 
"Saboteur."  The  set  was  converted  to  repre- 
sent the  lobby  of  a  continental  hotel. 


Hall  Ready  for  Exteriors 

Negotiations  for  the  presentation  of  "My 
Sister  Eileen"  on  the  London  stage  have  been 
abandoned,  due  to  the  shortage  of  players.  In 
Hollywood,  Director  Alexander  Hall  is  all  ready 
for  exteriors  on  the  picturization  of  the  play, 
with  Greenwich  Village  and  other  New  York 
streets,  mentioned  but  not  shown  in  the  original 
stage  play,  used  in  the  film  version. 


June  27,  1942 


S  H  O      M  E  X  '  S    TRADE    R  E  \'  I  E  W 


19 


HOLLYWOOD 
STUDIO 
ROLXD-UP 


A  dozen  new  pictures  went  into  production 
this  week : 

COLUMBIA 

SMITH  OF  MINNESOTA— Principals:  Bruce  Smith, 
Arlene  Judge,  Rosemarx-  DeCamp.  Director,  Lew 
Landers. 

BOSTON  BLACKIE  GOES  HOLLYWOOD— Prin- 
cipals :  Chester  ilorris.  Richard  Lane.  Constance  Worth. 
Director,  Michael  Gordon. 


METRO-GOLDWYN-MAYER 

JOURNEY  FOR  MARGARET— Principals :  Robert 
Young,  Laraine  Day.    Director,  Herbert  Kline. 


MONOGRAM 

RIDERS  OF  THE  WEST— Principals :  Buck  Jones. 
Tim  McCoy.  Raymond  Hatton,  Sarah  Padden.  Direc- 
tor, Howard  Bretherton. 


PRODUCERS 

JUNGLE  SIREN — Principals:  Ann  Corio,  Buster 
Crabbe.     Director,  Sam  Xewfield. 


REPUBLIC 

OLD  HOMESTEAD— Principals:  Weaver  Brothers 
&  Elviry.    Director,  Frank  McDonald. 


20th  CENTURY-FOX 

THAT  OTHER  WOMAN— Principals :  Lynn  Bari, 
James  Ellison.  Tanis  Carter.    Director,  Ray  McCarey. 

SlO  RAISE — Principals:  Stuart  Erwin,  Vivian  Blaine, 
Evelyn  Venable.    Director,  Thomas  Z.  Loring. 


UNITED  ARTISTS 

FALL  IN  rRoach) — Principals:  William  Tracy,  Joe 
sawyer.  Jean  Porter,  Arthur  Hunnicutt.  Director,  Kurt 
N  eumann. 


UNIVERSAL 

LITTLE  JOE.  THE  WRANGLER  —  Principals: 
Johnny  Mack  Brown,  Tex  Ritter.  Director,  Lewis  D. 
Collins. 


WARNER  BROTHERS 

AIR  FORCE — Principals:  John  Garfield,  Gig  Young, 
George    Tobias,    Harry    Carev.      Director,  Howard 

Hawks. 

DESERT  SONG  fin  Technicolor)— Principals :  Den- 
nis Morgan.  Irene  Manning,  Bruce  Cabot.  Director. 
Robert  Florey. 


TITLE  CHANGES 

•Ox  Train-   OIGM;   now  OMAHA  TR.AIL. 
•Cargo   Of  Innocents^'    rMGM)   now  XAVY  COX- 
VOY. 

•  Priorities  Of  1943"  (Para.)  now  PRIORITIES  OX- 
PARADE. 

"Missing  Men"  (Para.)  now  BORDER  PATROL. 
•Orchestra    Wife"    (20th-Fox)    now  ORCHESTRA 
WIVES. 

••The  Gay  Senorita"  CCol.)  now  YOU  WERE  XEVER 
LOVELIER. 

"Mr.  Twilight"  (Col.)  now  THE  TALK  OF  THE 
TOW.V. 


Shooting  Woodland  Backgrounds 

Producer  Jack  Skirball,  Director  Alfred 
Hitchcock,  and  Thornton  Wilder,  writer,  left 
Hollj-wood  this  week  for  Xew  Jersey,  where 
rhty  will  super\-ise  the  shooting  of  woodland 
backgrounds  for  the  Jack  Skirball  production, 
".Shadow  of  a  Doubt."  Universal  release. 


The  Epsteins  Become  Producers 

P'nilip  and  Julius  Epstein,  formerh-  a  writing 
teain.  become  Hollwood's  first  twin  producers 
as  a  result  of  their  promotion  over  the  week- 
end to  executive  status  at  the  Warner  Bros.' 
-tlidio;. 


Just  Before  Cameras  Roll 

Director  Leo  MaCarey  instructs  Gary  Grant  and 
Ginger  Rogers  in  the  proper  action  of  a  scene 
before  the  cameras  roll  on  the  set  of  RKO-Radio's 
"Once  Upon  a  Honeymoon,"  now  in  production. 


Mid..    S/taiufna*t  Qaei 


Dear  Mr.  Exhibitor's  Wife: 

Today  we  re  going  to  meet  Tibie,  Bette  Davis'  dog, 
the  pride  and  joy  of  her  mistress'  life.  Ti'oie  s  feelings 
have  been  "nurt  because  they're  using  anot'ner  dog  for 
her  mistress'  latest  picture  'Now  Voyager"  over  at 
Warners.  I  thought  we'd  give  Tibie  a  little  attention 
and  in  a  small  way  soothe  her  injured  feelings,  before 
■>ve  have  the  pleasure  of  meeting  her  mistress. 

Sure  enough,  as  we  enter  the  sound  stage,  we  see 
Tibie  alone  in  Miss  Davis'  dressing  room.  We  stop 
to  visit  writh  her  a  minute  and  then  continue  onto  the 
set. 

Miss  Davis  is  doing  a  scene  wdth  little  Janis 
Wilion,  the  youngster  who  has  never  been  in  pictures 
before,  but  who  was  chosen  because  she  so  perfectly 
fits  the  part  of  the  "ugly  duckling"  required  by  t'ne 
script. 

According  to  the  plot,  these  two  have  become  very 
good  friends  after  having  met  at  a  sanitarium,  and 
Janis  has  gone  to  live  at  Miss  Davis'  'nome,  where 
they've  been  having  a  swell  time  together.  In  yester- 
day's scene,  laid  in  a  comer  drug  store.  Miss  Davis 
was  supposed  to  be  treating  Janis  to  an  ice  cream  soda. 
They  had  a  soda  apiece  with  each  rehearsal,  so  that 
by  the  time  the  scene  was  shot.  Miss  Davis  who  all 
the  time  had  been  worrying  about  Janis  becoming  ill. 
really  took  sick  herself. 

But  one  would  never  know,  looking  at  Miss  Davis 
today,  that  there  could  ever  be  anything  wrong  with 
her;  she  looks  so  smart  in  her  dark  gray  dress  with 
its  faint  plaid  design.  The  dress  is  buttoned  all  the 
way  down  the  front  with  self  buttons,  has  front  gathers 
in  the  s'ltirt  and  is  worn  with  a  brown  leather  belt. 

As  today's  scene  is  played.  Janis  starts  to  cry  and 
falls  into  Miss  Davis'  lap  because  she  doesn't  want  to 
leave  her.  Seated  next  to  Miss  Davis  is  the  dog  that 
stirred  Tibie's  jealousy,  w'nile  out  of  range  of  the 
camera  is  t'ne  dog's  master  making  motions  to  the 
animal  so  that  he'll  behave  and  not  spoil  the  "take." 

When  Director  Irving  Rapper  'nas  rehearsed  them 
a  few  times,  the  cameras  start  grinding.  The  scene  is 
so  beautifully  played  that  even  such  ' •untouchables' •  as 
we,  are  touched  and  find  ourselves  swallowing  the  lump 
in  our  throats. 

We  start  to  leave  and  notice  strange  goings-on. 
There's  something  afoot  and  we're  going  to  find  out 
what  it  is.  It's  a  secret,  but  they  let  us  in  on  it:  Miss 
Davis  is  going  to  surprise  Janis  vyith  her  first  evening 
gown.  It's  a  gift  and  is  the  one  she  wears  in  the 
picture.  That  youngster  will  have  something  to  re- 
member .  .  .  first  picture  .  .  .  first  evening  gown  and 
all  with  and  from   Bette  Davis. 

We  leave  writh  the  thought  .  .  .  the  world  isn't  such 
a  bad  place  after  all.     See  you  again  next  week. 

ANN  LEWIS 


Presents  Air  Field  To  Navy 

Paramount  has  made  a  further  contribution 
to  the  War  effort  by  presenting  to  the  Xavy 
the  air  field  it  built  for  the  filming  of  "AVake 
Island."  The  XaA->'  is  expected  to  hard-surface 
the  200-foot-wide  by  4.000-feet-long  runway  to 
make  it  suitable  for  all  weather  use. 


w  A  N  D  E  R 1  i\  r; 

AROUIVD 
HOLLYWOOD 

Unheeding  the  advice  of  older  and  wiser  men 
to  take  it  easy,  we  visit  the  "Whistling  in 
Dixie"  set  and  watch  S.  Sylvan  Simon  direct 
Red  Skelton  in  a  scene  with  Ann  Rutherford 
and  another  girl  unknown  to  us.  Red  squeezes 
our  hand  into  a  fistful  of  fingers.  He's  a  swell 
guy  with  a  great  sense  of  humor. 

Moz-iiig  on  to  the  " America's  Conscience"  set, 
zee  find  Van  Heflin  'with  hair  dozai  to  his  neck 
and  Ruth  Hussey  in  a  period  costume.  Director 
William  Dieterle,  -who's  guiding  this  picturisa- 
tion  of  the  life  of  Andreu:  Jackson,  paces  up 
and  douni  giving  instructions.  He  still  icears 
a  hat,  but  the  traditional  gloves  are  missing. 

We  always  save  the  best  for  the  last — well, 
almost  the  last — and  the  best  in  this  instance  was 
visiting  the  "Random  Har^-est"  set.  There  we 
saw  ^lervyn  Le  Roy  giving  directions  while 
Ronald  Colman  performed  a  scene.  It  was 
disappointing  not  to  meet  Colman.  but  there  was 
work  to  be  done.  We  thought  we  had  missed 
Greer  Garson  until,  just  as  we  were  leaving 
the  set,  se  saw  her  being  "hairdressed."  Her 
glance  and  smile  satisfied  us.  She  is  one  woman 
who  is  trulj-  beautiful — even  more  so  in  person 
than  on  the  screen. 

A  policeman  on  the  "White  Cargo"  set  pre- 
vents us  from  enterina  until  we  are  okayed.  In- 
side, everyone  seems  to  he  out.  Even  Director 
Richard  Thorpe  is  out.  So  it  doesn't  take  long 
for  us  to  get  out,  too. 

Over  at  Edward  Small's  place  all  seems  to 
be  quiet,  for  Small  is  in  Xew  York.  We  learn 
that  Lester  Cowan  is  moving  in  to  produce,  and 
that  soon  Charles  Rogers  will  also  set  up  a 
production  unit. 

George  Pal's  staff  is  all  excited  over  those 
beautiful  Technicolor  Puppetoons.  not  to  mention 
the  nezc  character  their  boss  has  invented. 


We  drop  in  at  \\'arner  Bros,  where  Jack 
Holmes,  who's  publicizing  shorts,  talks  to  us 
:ibout  Gordon  HoUingshead,  the  shorts  producer 
(STR.  June  6.  p.  38).  At  the  commissary  -we 
are  surrounded  by  thugs,  pugs,  muggs  and  just 
plain  tough  guys,  all  from  the  "Gentleman  Jim" 
set  where  Errol  Flynn  is  portraying  the  title 
role.  To  faces  we  have  seen  in  many  pictures 
we  nod  cordially.  It  doesn't  scare  us  to  sit  next 
to  Edward  Ciannelli.  for  while  he  may  be  a 
villain  on  the  screen,  he's  a  right  guy  in  person. 


Warners  Hitting  Top  Stride 

With  ten  films  before  the  cameras.  Warners 
will  be  hitting  the  peak  in  their  production 
histor>'.  The  list  constitutes  a  "first  ten"  that 
should  awe  anyone  who  has  ever  heard  of  mo- 
tion pictures :  "Air  Force."  "The  Adventures  of 
Mark  Twain."  "Princess  O'Rourke.''  ''The 
Desert  Song."  "\Vatch  On  The  Rhine."'  "Gen- 
tleman Jim,"  "Casablanca."  "You  Can't  Escape 
Forever."  "Xow  Voyager''  and  "George  Wash- 
ington Slept  Here." 


Irving  Briskin  Renewed 

Columbia  has  renewed  the  contract  of  Ir\-ing 
Briskin.  who  will  continue  to  operate  his  own 
production  unit  at  the  studio. 


20 


SHOW      EN'S    TRADE  REVIEW 


June  27,  1942 


STRIKE  UP  THE  band/ WE'RE 
OFF  FOR  THE  HIGH  C?.  


WITH  A  BEVY  OF  BEAUTIES.' 


PRESENTS 


rzjnrir^r 


JACK 

lY 


EXCHANGES  EVERYWHERE 


Albany— Pam-O- Buffalo 
Atlanta — Astor 
Boston — Astor 
Buffalo— Pam-O 
Chicago — Special -Att's 
Cincinnati — Popular 
Cleveland — Imperial 
Dallas — Astor 
Denver — Commercial 
Des  Moines — Liberty- 
Omaha 
Detroit— Allied 
Indianapolis — Monogram 
Kansas  City — Majestic 
Los  Angeles — Majestic 
Milwaukee — Astor 
Minneapolis — P.  R.  C. 


New  Haven — Astor- 

Boston 
New  Orleans — Astor 
New  York — Astor 
Oklahoma  City — Astor- 

Dallas 
Omaha — Liberty 
Philadelphia — Astor 
Pittsburgh — Crown 
Portland — Principal- 
Seattle 
St.  Louis — Variety 
Salt  Lake  City- 
Commercial- Denver 
San  Francisco — Astor 
Seattle — Principal 
Washington — Peerless 
Toronto — Superior 


Unusual  Occupations  No.  5  (Good) 

Para.  (Ll-5)  10%  mins. 

Highlighting-  this  reel  that  contains  shots  of 
a  showboat  that  still  plys  the  Atlantic  Coast,  a 
chap  that  makes  realistic  dolls  from  silk  stock- 
ings, the  last  Pony  Express  rider  and  a  fellow 
that  makes  miniature  ships  and  knicknacks  from 
worn  out  billiard  balls,  is  the  work  of  a  unit 
of  the  United  States  Army  engaged  in  training 
dogs  for  sentry  duty.  Interesting  is  the  fact 
that  the  dogs  can  be  trained  to  register  loyalty 
only  to  duty — they  will  attack  the  man  who 
feeds  or  pets  them  if  they  are  ordered  to  do  so 
by  the  man  holding  the  leash.  The  leash  is 
the  badge  of  authority  and  the  only  master  or 
friend  that  the  dog  recognizes.  Their  proficiency 
in  difficult  tasks  borders  the  marvelous. 


Keeping  In  Shape  (Amusing) 

Para.  (Sl-4)  Benchley  Comedy  No.  4    9  mins. 

Bob  Benchley,  in  his  inimitable  manner,  goes 
in  for  physical  fitness  and  fills  a  dual  role,  nar- 
rator and  star  performer.  Sitting  at  a  desk 
he  describes  the  need  for  bodily  health  and  then 
his  Joe  Doakes  personality  provides  perfect  ex- 
amples of  how  NOT  to  acquire  it.  Muscular 
exercise,  diet  and  care  of  the  teeth  are  all  given 
a  workout  in  this  reel  that  is  not  quite  as  funny 
as  other  Benchley  subjects  we  have  seen  but 
will  still  account  for  an  ample  supply  of  chuckles. 


Tulips  Shall  Grow  (Good) 

Para.  (Ul-5)  Madcap  Models  No.  5   7^^  mins. 

An  exceptionally  well  handled  bit  of  animation 
that  one  can  easily  imagine  as  measuring,  in  its 
fantastic  picturings,  to  the  hopes  and  dreams 
of  the  peoples  of  the  countries  that  have  been 
over-run  by  the  Nazi  hoards.  Action  centers 
around  two  lovers  in  a  peaceful  community  who 
have  their  heart  affairs  interrupted  by  the  advent 
of  an  army  of  mechanical  Screwballs  who 
devastate  the  countryside.  Separated  from  his 
sweetheart,  one  lover  finds  solace  in  prayers 
that  are  answered  when  a  storm  plays  hob  with 
the  mechanical  tanks  and  rusts  the  very  heads 
off  the  Screwball  soldiery.  It's  from  George  Pal. 


The  Electric  Earthquake 

(For  The  Fans) 

Para.  (Wl-7)  Superman  Cartoons  No.  7 

9  mins. 

In  this.  Superman  tangles  with  the  devices  of 
a  mad  inventor  who  has  rigged  up  electric 
energy  for  the  destruction  of  New  York.  The 
inventor  has  Lois  Lane  bound  in  a  chair  to 
witness  the  procedure.  To  the  rescue  comes 
Superman  who  finds  the  connecting  wires  on  the 
river  bottom  and  proceeds  to  make  harmless  the 
destructive  current  released  from  the  submarine 
laboratory.  He  catches  up  with  the  inventor 
who  is  trying  to  escape  and  leave  Lois  to  a 
terrible  fate  in  the  now  crumbling  laboratory 
and  everything  resumes  serenity  as  Superman 
dons  his  Clark  Kent  character  and  escorts  Lois 
to  a  vantage  point  overlooking  the  metropolis. 


Hedda  Hopper's  Hollywood  No.  4 

(Fair) 

Para.  (Zl-4)  9^/^  mins. 

Jane  Withers'  16th  birthday  party  fills  the  first 
half  of  this  single  reel.  The  event  is  held  in 
Jim  Jefferies  Barn,  the  present  business  of  the 
former  heavyweight  champ,  and  the  guests  arrive 
via  hayrick  attired  in  farmer  garb.  Manv  of  the 
younger  Hollywood  set  attend  and  engage  in 
the  frolic.  The  closing  footage  is  devoted  to 
on-the-set  shots  of  a  Bob  Hope  broadcast  to 
members  of  the  armed  forces.  Jerry  Colonna, 
Frances  Langford,  Skinnay  Ennis  and  Elsie 
Janis  take  part  in  this  and  give  forth  with 
some  right  amusing  gags. 


Parachute  Athletes  (Very  Good) 

Para.  (Rl-11)  Sportlight  No.  11         10  mins. 

What  it  takes  to  make  a  parachute  trooper — 
and  believe  us  that's  plenty — is  shown  here  to 
the  accompaniment  of  edifying  narration  by  Ted 
Husing.  The  highlights  of  the  four  weeks'  course 
being  administered  to  the  boys  at  Fort  Benning, 
Ga.,  combine  to  make  as  thrilling  a  reel  as  the 
wildest  flights  of  fiction.  Certain  it  is  that 
nothing  but  the  sturdiest  bodies  and  the  fastest 
minds  can  survive  the  routine  that  finally  brings 
appointment  to  the  Umbrella  Corps'.  Part  of 
the  reel  is  in  slow  motion  to  give  a  better  idea 
of  the  jerks  and  jolts  and  knocks  and  bumps  a 
recruit  has  to  take  before  he  gets  his  coveted 
"chute"  emblem. 


NEWSREEL    SYNOPSES  .  . 


(Released  JVediiesday,  June  24) 

MOVIETONE  (Vol.  24,  No.  83)— Films  of  Japanese 
defeat  in  Midway  sea  battle;  Donald  Nelson  asks  public 
to  back  rubber  drive;  General  MacArthur  honors 
Australian  and  New  Zealand  dead  of  World  War  I ; 
Hair  styles  for  mermaids;  Admiral  King  addresses 
graduates  of  Annapolis. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  281)— Victory  at 
Midway  filmed  under  fire;  U.  S.  flyers  tell  own  stories 
of  torpedoing  Japanese  warships;  Five-alarm  fire  in 
New  York;  Famous  "Noah's  Ark"  landmark  goes  to 
its  end  by  flame  (Seattle  only);  Donald  Nelson  asks 
public  to  back  rubber  drive;  Biggest  Naval  Academy 
class  joins  the  fleet  a  year  early;  Track  stars  shine  for 
Army  relief. 

PARAMOUNT  (No.  86) — Five-Alarm  fire  in  New 
York;  A.E.F.  publishes  own  newspaper;  Annapolis 
sends  her  men  to  war ;  Russia  marks  first  year  of  war 
with  Germany;  Britain's  Tobruk  defenses  crumble; 
Scrap  rubber  drive  gains;  Films  of  Japanese  defeat  in 
Midway  sea  battle;  Army  pilots  give  eye-witness 
accounts  of  two-day  battle. 

PATHE  (Vol.  13,  No.  86)— Navy  graduates  611  new 
ensigns;  Nelson  urges  rubber  collection;  Dutch  Harbor 
casualties  in  U.  S.;  Track  champions  at  National 
A.A.U.    meet;    First   pictures   of    Battle   of  Midway. 

UNIVERSAL  (Vol.  15,  No.  95)— First  pictures  of 
Midway  victory;  Annapolis  graduation;  Nelson  spurs 
rubber  drive;  Alaska  raid  victims  home;  Fifty  hurt  at 
big  N.  Y.  fire;  National  A.A.U.  track  meet. 


(Released  Saturday.  June  27) 

MOVIETONE  (Vol.  24,  No.  84)— New  A.E.F.  reaches 
Ireland;  U.  S.  Commando  troops;  Malta  bombed;  Re- 
inforcements for  British;  Tank  and  jeep  production; 
Aerial  gunnery  school;  King  George,  King  Peter, 
Queen  Wilhelmina;  Hogan  wins  golf  crown;  Summer 
skiing. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  282)New  A.E.F. 
reaches  Ireland;  Libyan  front;  Malta  under  air  attack; 
Supplies  for  Soviet ;  Japanese  shells  hit  Oregon ;  Yugo- 
slavian King  in  U.  S.  (except  Detroit,  Philadelphia, 
Seattle);  Queen  Wilhelmina  in  America;  Tank  produc- 
tion; War  heroes  (Detroit  only);  Lana  Turner  in 
Seattle  (Seattle  only)  ;  Greek  King  in  Philadelphia 
(Philadelphia  only)  ;  Hogan  wins  golf  crown. 

PATHE  (Vol.  13,  No.  87)— Malta  bombed;  Queen 
Wilhelmina  in  America;  U.  S.  food  to  Allies;  U.  S. 
munitions  on  assembly  lines;  New  A.E.F.  reaches 
Ireland:  U.  S.  General  buried  in  Australia;  Hidden 
bomb  wrecks  London  street;  Hogan  wins  golf  tourney; 
Stanford  trains  air  raid  wardens. 

UNIVERSAL  (Vol.  15,  No.  96) — Allies  bid  for  stand 
in  Egypt;  Tank  and  jeep  production;  A.E.F.  in  Ire- 
land; Supplies  for  Russia;  Japanese  shell  Oregon; 
Malta  bombed;  Notre  Dame  graduates;  Wilhelmina  in 
America;   Magicians  meet;    Hogan  takes  golf  crown. 

PARAMOUNT  (No.  87) — Commando  raid;  Angora 
wool  for  Air  Force;  Hogan  wins  golf  crown;  Lt.  Jack 
Dempsey;  Dry  ice  rifle;  Wilhelmina  in  America;  Malta 
bombed;  A.E.F.  in  Ireland. 


June  27,  1942 


SHOWMEN'S    TRADE  REVIEW^ 


21 


ASTOR  PICTURES 


.8/28/41  . 
.9/18/41  . 
.8/7/41  .. 
.9/25/41  . 

.2/26/42  , 
.4/2/42  . 
.  12/25/41 
. 10/16/41 
.1/15/42  . 
.4/9/42  . 
.2/12/42  , 
.1/22/42 
.3/19/42 


.5/14/42 
.4/23/42  . 

.11/18/41 
. 1 1/27/41 
.9/11/41  . 
. 12/18/41 
.4/23/42 
.12/11/41 
.4/15/42  . 


Rel. 

Mtns.  Date 

Bat  Whispers  (My-D)  C.    Morris-U.    Merkel   86  

Cock  of  the  Air  (C)  Chester  Morris    71  

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  

Fangs  of  the  Wild  Rin  Tin  Tin,  Jr  60  

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette    Colbert    80  

Keep  'em  Laughing  Jack  Benny   72  

Let  'Em  Have  It  (G)  Bruce  Cabot-Virginia  Bruce  70  

Our  Girl  Shirley  Shirley  Temple   40  

Palooka  (C)   Stuart   Erwin-Lune  Velez   70  

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak   88  

Sky  Devils  (C-D)  Spencer  Tracy    88  

Titans  of  the  Deep  Beebe  and  Barton  45  

COLUMBIA  Current  1940-41 

2001  Here  Comes  Mr.  Jordan(FA) A.Roht.   Montgomery-Rita  Johnson  93.. 8/21/41 

2039  Officer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett   60.. 7/24/41 

2003  Our  Wife   'C)F  Ruth  Hussey-Melvyn  Douglas  93 

2208  Prairie  Stranger  (W)F  Chas.  Starrett- Patti  McCarty  58 

2017  Tillie  the  Toiler  (C)F  Kay  Harris-William  Tracy  67, 

2004  You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88, 

Current  1941-42 

3013  Adventures  of  Martin  EdPn(D)  A. Glenn  Ford-Claire  Trevor  87 

3029  Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane   67 

3003  Bedtime  Story  (OA  Loretta  Young-Fredric  March  85 

3041  Blonde  From  Siuqapore(CD) A.Florence  Rice-Leif  Erickson  67 

3017  Blondie  Goes  to  College  (OF. Penny  Singleton-Arthur  Lake  74 

3018  Blondie's  Blessed  Event  (C)F. Penny  Singleton-Arthur  Lake   69 

3212  Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58 

3035  Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon.  63 

3025  Canal  Zone   (D)F  Chester  Morris-John  Hubbard   79 

3031  Close  Call  for  Ellery 

Queen   (My)F   William  Gargan-Margaret  Lindsay..  67 

302s  Confessions  of  Boston 

Blackie  (My)F   Chester  Morris-Harriet  Hilliard  65 

3032  Desperate  Chance  for  Ellery 

Queen  (My)   Wm.  Gargan-Margaret  Lindsay  70.. 5/7/42 

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 
3214  Devil's  Trail   (W)  Bill  Elliott-Tcx  Ritter   61. 

3205  Down  Rio  Grande  Way  (W)F. Charles  Starrett- Russell  Hayden  58. 

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay...  68. 

3015  Go  West,  Young  Lady(WMO  F  .  Penny  Singleton-Glenn  Ford  71. 

3023  Harmon  of  Michigan  (D)  F ...  .Tommy  Harmon-Anita  Louise  65. 

3039  Harvard  Here  I  Come  (OF...Maxie  Roscnbloom- Arline  Judge....  65. 
3037  Hello  Annapolis  (D)  Jean  Parker-Tom   Brown   62. 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett   72. 

3101  Invaders,  The  (D)F  Leslie  Howard-Laurence  Olivier  104. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63.. 8/14/41 

3009  Ladies  in  Retirement  (D)A...lda    Lupino-Louis    Hayward  91.. 9/18/41 

3007  Lady  Is  Willing  (CD) A  Marlene    Dietrich-Fred    MacMurray.  91.. 2/12/42 

3204  Lawless  Plainsman  (W)  Charles  Starrett-Russell  Hayden  59  . 3/12/42 

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. .1/1/42  . 

30,34  Man  Who  Returned  to  Life  (D)AJohn  Howard-Lucille  Fairbanks          60.. 2/5/42  . 

3014  Meet  the  Stewarts   (C)  William    Holden- Frances    Dee   73.  .5/28/42 

3005  Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger   90. .11/20/41 

3040  Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly   63. .9/4/41  . 

3213  North  of  the  Rockies  (W)F...Bill  Elliott-Tcx  Ritter   60.. 4/2/42  . 

3042  Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  BO.  .,'i/|4/42 

3044  Parachute  Nurse  (D)   Marguerite  Chapman-Kay  Harris...  63.. 6/18/42 

3202  Riders  of  the  Badlands  (WiF. Charles  Starrett-Russell  Hayden  57. .12/18/41 

3206  Riders  of  the  Northland  (W) .  .Charles  Starrett-Russell  Hayden  58.  . 6/18/42 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. .10/16/41 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden  59..  11/13/41 

302B  Secrets  of  the  Lone  Wolf  (My)  F.Warren  William    66.  .11/13/41 

3021  Shut  My  Big  Mouth  (C)F  Joe  E.  Brown-Adele  Mara   71. .2/19/42 

3022  Sing  for  Your  Supper  (DM)F.Jinx   Falkenburg-"Buddy"   Rogers..  68  . 12/4/41 

3036  Stork  Pays  Off  (C)F  Maxie  Rosenblnom-Rochelle  Hudson.  68.  I|/6'4I 

3043  Submarine   Raider   (D)  John  Howard-Marguerite  Chapman..  64.  .6/4/42 

3027  Sweetheart  of  the  Fleet  (C)...Joan  Davis-Jinx  Falkenburg   65.. 5/21/42 

3008  Texas  (D)F   William  Holden-Glenn  Ford  92. .10/9/41 

They  All  Kissed  the  Bride  (C).loan  Crawford-Melvyn  Douglas  85.. 6/1 1/42 

3016  Three  Girls  About  Town(CO)  A  Joan  Blondell-John  Howard   73  .  .10/23/41 

3033  Tramp,  Tramp,  Tramp  (0)  F  ..  .Florence  Rice-Bruce  Bennett   68.  .3/12/42 

3020  Two  Latins  From  .  .„,.,.. 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury  66..  10/2/41 

3010  Two  Yanks  in  Trinidad  (C)A..Pat  O'Brien-Brian   Donlcvy   84.. 3/26/42 

3203  West  of  Tombstone  (W)F  Charles  Starrett-Russell  Hayden  59..  1/15/42 

3011  Wife  Takes  a  Flyer  (F)F  J.  Bennett-F.  Tone   86.  ,4/30/42 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck-Henry  Fonda          97..  10/30/41 

Cpmin? 

Atlantic  Convoy   John  Beal-Virginia  Field   66.. 7/2/42 

Bad  Men  of  the  Hills  Charles  Starrett-Russell  Hayden  8/13/42 

Blondie  for  Victory  Penny   Singleton-Arthur   Lake   8/6/42 

Enemy  Agents  Meet 

Ellery  Queen  (My)  William  Gargan-Margaret  Lindsay  7/30/42 

Flight  Lieutenant   Pat  O'Brien-Glenn  Ford  7/9/42 

(Former  title  "He's  Mv  Old  Man") 

Lucky  Legs  (C)   Jinx  Falkenburg-Russell  Hayden  7/30/42 

Man's  World  (D)  M.  Chapman- W.  Wright  

My  Sister  Eileen  Rosalind  Russell-Brian  Aherne  

Overland  to   Deadwond  Charles   Starrett-Russell  Hayden  

Pardon   My   Gun   (W)  Charles  Starrett- Alma  Carroll  

Prairie  Gunsmoke  (W)  Bill    Elliott-Tex   Ritter  7/16/42 

Riding  Through  Nevada  (W) .  .Charles  Starrett-Shirley  Patterson  

(Former  title  "Shotgun  Guard") 

Sabotage  Squad   Kay  Harris-Bruce  Bennett  8/27/42 

(Former  titl"!  "Fingers") 

Stand  By  All  Networks  (Spy)  John   Beal-Florence  Rice  ■  ■ 

Talk  of  the  Town  (A)  Gary   Grant-Jean   Arthur  8/20/42 

(Former  title  "Three's  a  Crowd") 

Trail's  End   Russell   Haydcn-Bob  Wills  

Vengeance  of  the  West  (W)...Bill  Elliott-Tex  Ritter  

Coming  1942-43 

Boston   Blackie  Goes 

Hollvwood   Chester  Morris-Constance  Worth  

Lone  Wolf  in  Scotland 

Yard   (Mv)   Warren  William-Eric  Blore  

Smith  of  Minnesota  "rure  Sn-ith- Arline  Judoe  

Spirit  of  Stanford  Frankie  Albert-Marguerite  Chapman  

You  Were  Never  Lovelier  Fred  Astaire-Rita  Hayworth  


See 
Issue  of 
. . . .  Reissued 
. . .  .  Reissued 
,  . . .  Reissued 
.  New  Release 
. . . .  Reissued 
. . . .  Reissued 


. .  Reissued 

. .  Reissued 
.  .  Reissued 
. .  Reissued 
.  Cavalcade 
. .  Reissued 
. .  Reissued 
. .  Reissued 
. .  Reissued 


. .b8/2/4l 
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..all/1/41 
.  ..b4/4/42 


1/29/42  ,..b3/l4/42 
1/8/42  ...bl2/l3/4l 


.32/28/42 


.all/15/41 
. .b3/28/42 


, .b8/30/4l 
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. . .b8/9/4l 
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.al 1/29/41 
. .h9/27/4! 
. .h2/28/42 
. .b5/23/42 
.bl0/l8/4l 
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. .a5/2l/42 
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.  .b9 '27/41 
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. .h9/27/4l 
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. .a5/2/42 
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.a6/20/42 
.al/17/42 
.36/13/42 

.35/23/42 

.36/20/42 
.a2/2l/42 


.35/16/42 


MGM  Current  1940-41 

145  Dr.Kildare'sWedriinnDay(D)F.Lew  Ayres-Lionel  Barrymore  82. 

146  Life  Begins  for  Andy 

Hardy  (Cn)F  .   Mickey  Rooney-Judy  Garland  100. 

142  Stars  Look  Down  (D)  M.  Lockwood- Michael  Redgrave  98. 

148  When  Ladies  Meet  (SO A  Joan  Crawford-Rob't  Taylor  105. 

'47  Whistling  In  the  Dark(MyC)F.Skelton-Rutherford    78. 

Current  1941-42 

216  Babes  on  Broadwav  (M)F  Mickey  Rooney-Judy  Garl3nd  117, 

226  Born  to  Sing  (DM)  Ray  McDonald-Virginia  Weidler  81. 

220  Bugle  Sounds   (D)F  Wallace  Beery-Marlorie  Msin  101. 

208  Chocolate  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  102. 

229  Courtship  of  Andv  Hardv(CD)F  Mickey  Rooney-Lewis  Stone  93. 

213  Design  for  Scandal  (CD)A  Rosalind  Russell-Walter  Pidgenn...  84. 

203  Down  In  San  Diego  (D)F  D3n  Dailey,  Jr,-Bonita  Granville,.,  73. 


8/22/41  ...b8/23/4l 

8/15/41   b8/9/4l 

7/18/41  ,,,b7/l2/4l 
8/29/41  ,,,b8/30/4l 
8/8/41   b8/2/4l 


Jan  bl2/B/4l 

Mar  b  1/24/42 

Jan  bl2/20/4l 

Nov  bl0/l8/4l 

Mar  b2/l4/42 

Dec  bll/l5/4l 

Sept  b8/2/4l 


MGM  Current  1941-42  wins. 

201  Dr,  Jekyll  and  Mr.  Hyde(D)  A  .Spencer  Tracy-lngrid   Bergman  |27.. 

217  Dr.   Kildsre's  Victory  (D)....Lew  Ayres-Lionel  B3rrymore  82.. 

207  Feminine  Touch   (C)A  Rosalind   Russell-Don  Ameche  93.. 

232  Fingers  at  the  Window(My) A.Lew  Ayres-Laraine  Day   80.. 

237  Grand  Central  Murder  (My)F..Van   Heflin-Viroinia  Grey  72.. 

212  H.  M.  Pulham,  Esq,  (D)A  Hedy  Lamarr-Robert  Young  120., 

241  Her  Cardboard  Lover  ( D)  F  ...  .Norma  Shearer- Robert  Taylor  93  ., 

204  Honky-Tonk    (CD)F  Clark  Gable-L3n3  Turner  105.. 

238  I  Married  An  Angel  ( M)  F . . .  .Je3nette  MacDonald-Nelson  Eddy...  84  , 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V,  Heflin,,  63.. 

218  Johnny  Eager  (G)A  Lan3   Turner-Robert   Taylor  107.. 

215  Kathleen   (D)F  Shirley  Temple-Herbert  Marshall. ..  84. . 

230  Kid  Glove  Killer  (D)F  Marsha  Hunt-Van  Heflin   74., 

202  Lady  Be  Good  (CM)F  Eleanor   Powell-Ann   Sothern  112.. 

240  Maisie  Gets  Her  Man  (OF... .Ann  Sothern-Red  Skelton  85., 

205  Married  Bachelor  (C)A  Ruth  Hussey-Rob't  Young  81., 

219  Mr.  and  Mrs.  North  (MyC)  F . .  Gracie  Allen-William  Post.  Jr  67. 

231  Mokey  (D)F   D.    Dailey-Donna   Reed   88. 

227  N32i   Agent   (Spy)A  Conr3d  Veidt-Ann  Ayars   82., 

(Reviewed  as  "Salute  to  Courage") 

239  Pacific  Rendezvous  (D)F  Lee  Bowman-Jean  Rogers  76. 

233  Rio  Rita   (CM)F  Abbott  &  Costello   92. 

210  ShadowoftheTbin  Man(CMy)F. William  Powell-Myrna  Loy   97. 

235  Ship  Ahoy  (CM)F  Eleanor  Powell-Red  Skelton  95. 

206  Smilin'  Through  (Tech.)  (D)  F.J,  MacDonald-Brian  Aherne  100, 

234  Sunday  Punch  (CD)F  Jean  Rogers- William  Lundigan  76. 

242  Tarzan's  New  York 

Adventure  (D)A   J.   Weissmuller-M.  O'Sullivan  71. 

214  Tarz3n's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81. 

228  This  Time  For  Keeps  (OF. ..Robert  Sterling-Ann  Rutherford  73, 

236  Tortilla  Flat  (C)  Tracy-Garfield-Lamarr-Tamiroff   105. 

211  Two  Faced  Woman  (C)A  Garbo-Melvyn    Douglas   94. 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94. 

223  Vanishing  Virginian  (CD)  K.    Grayson-F.   Morgan  101. 

225  We  Were  Dancing  (SC)A  Norma  Shearer-Melvyn  Douglas  94. 

222  Woman  of  the  Year  (CD)A. .  .Spencer  Tracy- Katharine  Hepburn. .  1 12. 

224  Yank  on  the  Burma  Road(D)F.L.   Day-B.   Nelson-K.  Luke   65. 


Rel. 


Sm 


Sect  b7/26/4l 

J3n  bl2/6/4l 

Oct  b9/20/4l 

Apr  b3/ 14/42 

May   b4/25/42 

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Oct  b9/l3/4l 

Jan  bl2/20/4l 

Apr  b3/28/42 

Mar  bl/24/42 

June   b5/23/42 

Apr  b3/l4/42 

Nov  blO/25/41 

May   b4/l8/42 

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May   b4/l8/42 

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M3r  bl/17/42 

Feb  hl/17/42 

Feb  bl/17/42 


66  b5,/23/42 


Coming  1941-42 

AfTsirs  of  Martha  (OF  Marsha  Hunt-Barry  Nelson  

(Reviewed  as  "Once  Upon  a  Thursday") 

Andy  Hardy's  Last  Fling  Mickey  Rooney-Lewis  Stone  

Apache  Trail  (W)  William  Lundigan-Donna  Reed  66  a5/l6/42 

Cairo  (Sny)   Jeanette  MacDonald-Robt.  Young  36/6/42 

C3lling  Dr.  Gillespie  (D)A. .  .Philip    Dorn-Lionel    Bsrrymore  84  b6/20/42 

Crossroads  (CD)   William  Powell-Hedy  Lam3rr  a3/28/42 

(Former  title  "Till  You  Return") 

Eyes  in  the   Night  Edwsrd  Arnold-Ann  Harding  

For  Me  and  My  Gal  (DM)....Judv  Garland-George  Murphy  a6/l3/42 

Jackass   Mail    (CD)F  Wallace  Beery-Marjorie  Main  81  b6/20/42 

Journey  for  Margaret  Robert  Young-Laraine  Day  

M3n  on  America's  Conscience .  .Van  Heflin-Lionel  Barrymore  

Mrs.   Miniver  (D)  Greer  Garson- Walter  Pidgeon  132  b5/l6/42 

Navy  Convoy   Robert  Taylor-Charles  Laughton  

Omaha  Trail   (W)  Dean  Jagger- Donald  Meek   a6,  20,  42 

(Former  title   "Ox  Train") 

Panama   Hattie   (CM)  Ann  Sothern-Wm.  Lundigan  38/30/41 

Pierre  of  the  Plains   (D)F...John  Carroll-Ruth  Hussey  66  b6/20/42 

Random  Harvest  (D)  Greer  Garson-Ronald  Colman  36/13/42 

Seven  Sweethe3rts   Van  Heflin- Kathryn  Gr3yson  a5/l6/42 

(Former  title  "Seven  Girls") 

Somewhere  I'll  Find  You(CD)  .Clark  Gable-Lana  Turner  a3/28/42 

Tish   Msrjorie  Main-ZaSu  Pitts  35/30/42 

War  Against  Mrs.  Hadley  Edward  Arnold-Fay  Bainter  

Whistling  in  Dixie  Red  Skelton-Ann  Rutherford  

White  Cargo   Hedy    Lam3rr- W3lter  Pidgeon  

Yank  at  Eton  Mickey  Rooney-Edmund  Gwenn  a5/2/42 

MONOGRAM  Current  1940-41 

Driftin'    Kid    (W)F  Tom  Keene-Betty  Miles   55. .9/26/41  ...b9/27/4l 

Dynamite   Canyon    (W)  Tom  Kcene-Evelyn  Finley  8/8/41   37/19/41 

Fugitive  Valley  (W)F  Corrig3n- King-Terbune    60. .7/30/41  ...b9/20/4l 

Riding  the  Sunset  Tr3i1  (W)    Tom  Keene-Betty  Miles  10/31/41  ..39/27/41 

W3nderers  of  the  Desert  (W)..Tom  Keene-Betty  Miles  6/25/41  ...36/14/41 

Current  1941-42 

Arizona  Bound  (W)F  Buck  Jones-Tim  McCoy   57.  ,7/19/41  , ,  .b7/26/4( 

Arizon3  Roundup  (W)  Tom    Keene  3/13/42  ,,,32/21/42 

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58,,  1/30/42  ,,,b2/2l/42 

BIsck  Dragons  (My)A  Bel3  Lugosi-Jo3n  B3rctay   63,, 3/6/42   b3/7/42 

Boothill  Bandits  Range  Busters   4/24/42   

Borrowed  Hero  (D)F  Florence  Rise-Al3n  B3xter  65, ,12/5/41  .,,bl2/6/4l 

Continent3l  Express  (D)A  Rex   H3rrison-V3lerie   Hobson  61. .4/1/42   b4/M/42 

Corpse  Vanishes  (H)  Bela  Lugosi-Josn  Barclay   64.. 5/8/42   b4/l8/42 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64. .11/21/41  .bll/l5/4l 


.3/13/42 
.1/21 /42 
.2/20/42 


.bl/31/42 
..all/22/41 
,,,b9/l3/4i 
, ,..b4/4/42 
. .blO/l8/4l 
..bll/8/41 
. . .b3/2l/42 
. .  .al/17/4'' 
.. .b5/l6/42 
. . .b9/20/41 
..311/22/41 
...bl/31/42 
. ,,b3/l4/42 

 b5/2/42 

, ,,b2/l4/42 
,., bl/31/42 


Forbidden  Tr3ils  (W)F  Buck  Jones-Tim  McCoy   58  . 12/26/41 

Freckles  Comes  Home  (G)  Johnny  Downs-Gail  Storm  1/2/42  . 

Gentleman  From  Dixie  (D)F,.Mary  Ruth-M3rian  Marsh   63,, 9/5/41  . 

Ghost  Town  Law  (W)F  Buck  Jones-Tim  McCoy   65.. 3/27/42 

Gunm3n  From  Bodie  (W)F...Buck  Jones-Tim   McCoy   62. .9/19/41 

1  Killed  Th3t  Man  (My)A  Ricardo  Cortez-Joan  Woodbury  70..  11/14/41 

Klondike  Fury   (D)A  Edmund  Lowe-Lucille  Fairbanks         68. .3/20/42 

Law  of  the  Jungle  (Sny)  Arline  Judge-John   King  2/6/42  . 

Let's  Get  Tough   (CD)  Leo  Gorcey-Huntz  Hall   62. .5/29/42 

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jackie   Moran   62.. 9/12/41 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  12/5/41 

Man  From  Headquarters  (G) A. Frank  Albertson-Joan  Woodbury         63..  1/23/42 

Man  With  Two  Lives  (D)A  Edward  Norris-John  Arden   65 

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath   72 

Mr,  Wise  Guy  (CD)F  East  Side   Kids  70 

Private  Snuffy  Smith  (CD)F,,B(rd  Duncan-Edgar  Kennedy  67, ,1/16/42 

(Reviewed  as  "Snuffy  Smith,  Ysrdbird") 

Riot  Squad  (My)A  Richard   Cromwell-Mary   Ruth  57, ,12/19/41  .bl2/20/4l 

Ro3d  to  H3ppiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84..  1/9/42   bl/IO/42 

Rock  River  Renegades  (W). ..Range  Busters  2/27/42  ,,.32/21/42 

Rubber  R3cketeers   (G)  Rochelle   Hudson-Ricardo  Cortez  6  26  42  ...a6/l3/42 

Saddle  Mountain  Roundup(W) .  Range  Busters  8/29/41   a8/9/4l 

She's  in  the  Army  Veda  Ann  Borg-Marie  Wilson  5/|5,/42   a5/2/42 

So's  Your  Aunt  Emma  (CD)  F. Roger  Pryor-ZaSu  Pitts   62., 4/17/42  ,,.b4/25/42 

Spooks  Run  Wild  (MyOF  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63..  10/24/41  .blO/ll/41 

Stolen  Paradise   (D)A  Leon  Janney- Eleanor  Hunt  80. .10/31/41  .bl2/2l/40 

(Reviewed  as  "Ariolesrence") 

Texas  Trouble  Shooters  (W) . .  .Ray  Corrigan-John  King  6/12/42  ...a5/30/42 

Thunder  River  Feud  (W)F  Range  Busters   72. .1/9/42   b2/28/42 

Tonto  Basin  Outlaws  (W)F... Range  Busters   63..  10/10/41  .bll/29/41 

Top  Sergeant  Mullig3n  (OF. .Nat  Pendleton-Carol   Hughes  69. .10/17/41  ..bll/l/41 

Tower  of  Terror  (Spy)  Movita- Wilfred  L3wson  4/1/42   34/25/42 

Underground   Rustlers   (W)F. .Range  Busters  56. .11/21/41   ,, bl/17/42 

Western   M3il   (W)  Tom  Keene-Je3n  Trent-Sugar  D3wn  2/13/42  ,,.31/31/42 

Where  Trails  End  (W)  Tom  Keene-Joan  Curtis  5/1/42   35/9/42 

Zis  Boom   B3h   (DM)F  Peter  Lind  Haves-Grace  Hayes  62. .11/7/41  ...bliyiy'41 

Coming  1941-42 

Arizona  stagecoach   Rav  Corrigan-John  King  

Down  Texas  Wav  (W)F  Buck  Jones-Tim  McCoy   57  b6/6/42 

Here  Come  the  Marines  Wallace  Ford-Toby  Wing  al/17/42 

Hillbilly  Blitzkrieg  (Spy)  Edgar  Kennedy-Bud  Duncan  a6/l3/42 

Isle  of  Fury   (D)  John    Howard-Helen    Gilbert  36/20/42 

King  of  the  Stallions  Thundercloud-Yowlachie   

Lure  of  the  Islands  (Spy)  Margie  Hart-Robert  Lowery  7/3/42   a5/3fl/42 

One  Thrilling  Night  John  Beal-Wanda  McKay  34/25/42 

(Former  title  "Do  Not  Disturb") 

Riders  of  the  West  (W)  Buck   Jones-Tim    McCoy.,,  7/17/42   

Smart  Alecks  (D)  Roger  Pryor-Gale  Storm  a6/20/42 

Three  Wise  Brides  (CD)  Nova  Pilbeam-Basil  Sydney  34/18/42 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


22 


SHOWMEN'S    TRADE  REVIEW 


June  27,  1942 


PARAMOUNT  Current  1940-41  Mins. 

4038  Aloma  of  the  South  Seas  i.D) F . Dorothy  Lamour-Jon  Hall  (Tech.)..  77 
4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker  70 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor  66 

4035  Kiss  the  Boys  Goodbye(CIVI)F.D.  Ameche-M.  IMartin-O.  Levant...  85. 
4031  Parson  of  Panamint  (D)F  Charles  Ruggles-Ellen  Drew  84, 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91, 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  62, 

4055  Wide  Open  Town   (W)F  William  Boyd-Russell  Hayden  78, 

4036  World  Premiere   (OA  John  Barrymore- Frances  Farmer  70, 


Rei. 

Date 
8/29/41 
8/29/41 
7/18/41 
8/1/41  . 
8/22/41 
7/25/41 
6/20/41 
8/8/41  . 
8/13/41 


Current  1941-42 


Block 
No. 

2  Among  the  Living  (H)A  Albert   Dekker-Susan   Hayward  68. 

3  Bahama  Passage  (Tech.) (D) A . Madeleine  Carroll-Stirling  Hayden..  81. 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84. 

1  Buy  Me  That  Town  (C)  A . . .  .Lloyd   Nolan-Constance   Moore  70. 

4  Fleet's   In   (M)F  Dorothy  Lamour-William   Holden...  92. 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68. 

2  Glamour  Boy  (OF  Susanna   Foster-Jackie  Cooper  80. 

5  Great  Man's  Lady  (D)A  Barbara  Stanwyck-Joel  McCrea  91. 

I  Henry  Aidrich 

for  President  (OF  Jimmy    Lydon-Cmrles    Smith   70. 

5  Henry  and  Dizzy  (CD)F  limmy  Lydon-Charles  Smith  71, 

I  Hold  Back  the  Dawn  (D)F...Chas.  Boyer-Olivia  do  Havilland  115. 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard-Ray  Milland  77. 

Louisiana  Purchase  (MC)  Bob  Hope-Victor  Moore  (Tech.)  98. 

3  Mr.  Bug  Goes  to  Town  (FA)F.Tech.  Cartoon   Feature  78. 

3  My  Favorite  Blonde  (C)A  Bob  Hope-Madeleine  Carroll  78. 

1  New  York  Town   (CD)A  Mary   Martin-FrSd   MacMurray  75. 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Robt.  Preston  79. 

3  No  Hands  on  the  Clock  (My)  F.Chester  Morris-Jean  Parke:  75. 

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90. 

W-1  Outlaws  of  the  Desert  (W)F..Wm.  Boyd-Brad   King  66. 

3  Pacific  Blackout  (D)F  Robert   Preston -Martha  O'Driscoll. .  76. 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F...Ray  Milland-John  Wayne  (Tech.) ..  124. 

4  Remarkable   Andrew    (OF  William  Holden-Brian  Donlevy  80. 

W  l  Riders  of  the  Timberline(W)F.Bill  Boyd-Brad  King-Andy  Clyde..  59. 
W-l  Secret  of  the  Wastelands(W) F . Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  94. 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63. 

3  Sullivan's  Travels  (CD) A  Joel    McCrea- Veronica   Lake   91. 

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  81. 

4  Torpedo   Boat   (A)F  Richard  Arlen-Jean  Parker  69. 

5  True  to  the  Army  (CM)F  Judy  Canova-Ann  Miller-Allan  Jones  76. 

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde   58. 


12/19/41 
1/23/42 
1 1/7/41 
10/3/41 
4/3/42  . 
4/24/42 
12/5/41 
5/29/42 

10/24/41 

6/5/42  . 

9/26/41 

3/20/42 

1/1/42  . 

2/20/42 

5/1/42  . 

10/31/41 

1 1/28/41 

2/13/42 

10/10/41 


3/16/42 


3/19/42 
4/17/42 


See 
Issue  of 
. .b8/30/4l 
. .b8/23/4l 
. .b7/l9/4l 
. .b6/28/4l 
. .b6/2l/4l 
. .b6/2l/4l 
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. .b8/23/4l 


. . .b9/6/4l 
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.  .h 1/24/42 
.  .b 1/24/42 
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...b8/2/4l 
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. .bl2/6/4l 


RKO-RADIO 


Current  1940-41 


11/21/41 

2/6/42  '. 

6/19/42 
3/13/42 
5/15/42 


. .b3/2l/42 
..bl/17/42 
. .b9/27/4l 
. .b9/27/4l 
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. .b3/2l/42 
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.b6/l3/42 
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. . .b5/9/42 
. .b6/20/42 
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.a5/23/42 
. .h5/9/42 


. . .b5/9/42 
. .  .b5/9/42 
. .b6/l3/42 
.al2/20/4l 


Coming 

7  Are  Husbands  Necessary?(C)  F  .Ray  M  illand-Betty  Field  79  

6  Beyond  the  Blue  Horizon  (D).Dorolhy  Lamour-Richard  Denning...  76  

(Former  title  "Malaya") 

6  Dr    Broadway  (D)  Macdonald  Carey-Jean  Phillips  67  

Holiday   Inn   (M)F  Bing  Crosby-Fred  Astaire  101. .8/28/42 

7  I  Live' on  Danger  (G)F  Chester  Morris-Jean  Parker   73  

Lost  Canyon   William  Boyd-Lola  Lane  

Major  and  the  Minor  Ginger  Rogers-Ray  Milland  

6  Night  in  New  Orleans  (My) ..  .Preston   Foster- Albert   Dekker  75  

(Former  title  "Morning  After") 

Submarine  Alert   Richard  Arlen-Wendy  Barrie  

6  Sweater  Girl  (My)  Edtlle  Bracken-June  Preisser  77  

6  Take  a  Letter,  Darling  (C)  Rosalind  Russell-Fred  MacMurray...  92  

7  Tombstone  (W)F   Richard  DIx-Frances  Gifford  78  

Young  and  Willing  (C)  William  Holden-Susan  Hayward  

{Fdrmer  title  "Out  of  the  Frying  Pan") 

Coming  1942-43 

American  Empire  (W)  Richard  Dix-Preston   Foster  al/24/42 

Border  Patrol   William  Boyd-Claudia  Drake  

Forest  Rangers  (D)  (Tech.)...F.  MacMurray-P.  Goddard  a2/28/42 

Glass   Key   B.   Donlevy-V.   Lake  a5/l6/42 

Great  Without  Glory  1.  McCrea-Betty  Field  

Happy-Go-Lucky   M.  Martin-D.  Powell-R.  Vallee  

Henry  Aidrich.  Editor  (CD). ..Jimmy   Lydon-Charles  Smith  a3/l4/42 

I  Married  a  Witch  (C)  Fredric  March- Veronica  Lake  a6/l3/42 

Lady  Bodyguard   Anne  Shirley-Eddie  Albert  

Mrs.  Wiggs  of  the  Cabbage 

Patch  (CO)   F.  Bainter-Carolyn  Lee  a3/2l/42 

My  Heart  Belongs  to  Daddy. ..R.   Carlson-Martha  O'Driscoll  a3/7/42 

No  Time  for  Love  Claudette  Colbert-Fred  MacMurray  

Palm  Beach  Story  C.  Colbert-J.  McCrea  al/3/42 

Priorities  on  Parade  (M)  Betty  Rhodes-Johnnie  Johnston  a6/l3/42 

(Former  title  "Priorities  of  1943") 

Road  to  Morocco  B.  Crosby-B.  Hope-D.  Lamour  a5/l6/42 

Silver  Queen   George  Brent-Priscilla  Lane  

Star  Spangled  Rhythm  Betty   Hutton-Eddie  Bracken  

Street  of  Chance  Burgess  Meredith-Claire  Trevor  a2/2l/42 

(Former  title  "Black  Curtain") 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde   68  b5/9/42 

Wake  Island  (D)  Brian  Donlevy-Robert  Preston  a6/20/42 

Wildcat  (D)   Richard  Arlen-Arlene  Judge  a2/28/42 

Wrecking  Crew   (D)  Richard  Arlen-Chester  Morris  a6/20/42 

PRODUCERS  RELEASING  CORP.  1940-41 

162  Billy  the  Kid  in  Santa  Fe(W)  .Bob-Steele-Marin  Fais-St.  John  66 

116  Blonde  Comet  (D)  Robert  Kent-Virginia  Vale  67 

111  Criminals  Within   (My)A  Eric  Linden-Ann  Doran   70 

115  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey  66 

113  Desperate   Cargo    (D)A  Ralph  Byrd-Carol  Hughes   69 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore  61 

124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor  67 


126  Jungle  Man  (D)F  Buster  Crabbe-Sheila  Darcy. 

167  Lone  Rider  Ambushed  (W)F..Geo.   Houston-AI  St.   John  o/ . 

168  Lone  Rider  Fights  Back  (W). George  Houston-AI  St.  John  64, 

166  Lone  Rider  in  Frontier  Fury.. George  Houston-AI  St.  John  62. 

-    •    -  66, 
65 


114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day.., 

'  125  Reg'lar  Fellers  (D)F  Billy    Lee-'Alfalfa'  Switzer. 

1941-42 

258  Billy  the  Kid's  Round-Up(W) .  Buster  Crabbe-AI  St.  John  58. 

260  Billy  the  Kid's  Smoking  Guns.B.  Crabbe-AI  St.  John   63. 

259  Billy  the  Kid  Trapped  (W)F.. Buster  Crabbe-AI  St.  John  59. 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John   64. 

208  Bombs   Over   Burma  Anna   May  Wong-Noel   Madison  68. 

207  Broadway  Big  Shot  (CD)A. .  .Ralph   Byrd-Virginia  Vale   63. 

211  Dawn  Express  (Sny)  Michael  Whalen-Anne  Nagel  66. 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg   65. 

219  Gallant  Lady   Sidney  Blackmer-Rose  Hobart  70. 

202  Girls  Town  (D)F  Edith   Fellows-June  Storey  63. 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy  68. 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh  67. 

218  Inside  the  Law  Wallace   Ford-Frank  Sully   63. 

203  Jungle  Siren   Ann    Corlo-Buster  Crabbe  

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue   63. 

263  Lone  Rider  and  the  Bandit(W) .  George  Houston-AI  St.  John  55. 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  St.  John  59. 

265  Lone  Rider  in  Texas  Justice... G.  Houston-AI  St.  John  60. 

209  Mad  Mobster   Johnny  Downs-George  Ziicco  79. 

201  Men  of  San  Quentin  (D)F....J.  Anthony  Hughes- Eleanor  Stewart.  80. 

213  Miracle   Kid   (D)A  Tom  Neal-Carol  Hughes-Vicki  Lester  66. 

217  Panther's  Claw  (My)F  Sidney   Blackmer- Rickey   Vallin....  74. 

204  Prisoner  of  Ja|)an  Alan  Baxter- Gertrude  Michael  

252  Raiders  of  the  West  (W)  Bill  (Raillo)  Boyd-Art  Davis  64. 

7.13  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radio'  Boyd-Art  Davis  62. 

229  Strangler   Judy  Campbell-Sebastian  Shaw  67. 

230  Swamp  Woman  (D)  Ann  Corio-Jack   La   Rue   68. 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Bovd-Art  Davis  60. 

212  They  Raid  by  Night  (D)  Lyie  Talbot-George   Nelsce  72. 

214  Today  I  Hang  (D)A  Walter  Woolf  Kina-Mona  Barrie  67. 

2f0  Too  Many  Women  (C)  Neil  Hamilton-June  Lang   67. 

2.54  Tumbleweed  Trail  (W)  Bill  Bovd-Lee  Powell  

220  Yank  In  Libya  Joan   Woodbury- Parkyakarkas  


.7/11/41  , 
. 12/26/41 
.6/27/41  . 
.9/12/41  , 
.7/4/41  ., 
.6/27/41  , 
.8/1/41  .. 
. 10/10/41 
.8/29/41  , 
.11/7/41  , 
.8/8/41  ., 
.  10/31/41 
.8/15/41  , 


.  12/12/41 
.5/29/42 
.2'20/42  . 
. 10/24/41 
.0/5/42  . 
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.1/23/42  . 
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.  10/17/41 
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.  12/19/41 
.1/16/42  . 
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.5/22/42  . 
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.2/13/42  . 

.4/24/42  . 
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,  .1)4/ i  1/42 
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Rel. 

Mins.  Date 

175  Little  Foxes  (D)A  Bette  Davis-Herbert  Marshall  116. .8/29/41 

136  Scattergood  Meets  B'way(D)F.Guy   Kibbee-Emma   Dunn   70.. 8/22/41 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  8/8/41 

172  Story  of  the  Vatican  (Doc.) ..  .March   of  Time   Feature   54.. 7/18/41 

No.  Current  1941-42 

1  All  That  Money  Can  Buy(D)A.Anne  Shirley- Walter  Huston  106. 

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (OA  Barbara   Stanwyck-Gary   Cooper. . . .  1 1 1 . 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60. 

5  Bashful   Bachelor   (C)  F  Lum  'n'  Abner   74. 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe  67. 

I  Citizen    Kane   (D)A  Orson   Welles-Dorothy  Comingore. . .  120. 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  

3  Date  With  the  Falcon(MyO  F  .George  Sanders- Wendy  Barrie   63. 

W-l  Dude  Cowboy   (W)F  Tim   Holt- Marjorie  Reynolds   59. 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)  64. 

6  Falcon  Takes  Over  (CD)  George    Sanders-Allen    Jenkins  63. 

Fantasia  (FA)F  Technicolor  Cartoon   83. 

1  Father  Takes  a  Wife  (C)A  Adolphe  Menjou-Gloria  Swanson  79 

3  Four  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger   68. 

2  Gay  Falcon  (My)A  George  Sanders-Wendy  Barrie   66. 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Hcnreid  91. 

1  Lady  Scariace  (D)F  Dennis  O'Keefe-Frances   Neat   66. 

W-2  Land  of  the  Open  Range(  W)  F  .Tim  Holt-Ray  Whitley   60. 

2  Look  Who's  Laughing  (C)F.. .Bergen  &  McCarthy   79. 

5  Mayor  of  44th  Street  (CDM)  A  .George  Murphy-Anne  Shirley  86. 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Erroi   73. 

6  Mexican  Spitfires  Sees  A 

Ghost  (C)F   Leon  Errol-Lupe  Velez  70. 

2  Mexican  Spitfire's  Baby  (C)F.Leon  Errol-Lupe  Velez-Zasu  Pitts..  70. 
6  My  Favorite  Spy  (MyC)F  Kay  Kyser-Ellen  Drew  86. 

3  Obliging  Young  Lady  (C)F...Joan  Carroll-Edmond  O'Brien   80. 

1  Parachute   Battalion   (D)F  Robert  Preston-Nancy  Kelly   75. 

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore- Lupe  Velez.  96. 

6  Powder  Town  (D)F  Victor  McLaglen-Edmond  O'Brien...  79. 

W-(  Riding  the  Wind   (W)F  Tim  Holt-Ray  Whitley   60. 

5  Scattergood  Rides  High  (D)F.Guy  Kibbee- Dorothy  Moore  66. 

4  Sing  Your  Worries  Away(CM ) . Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71. 

2  Suspicion    (D)A  Gary  Grant-Joan  Fontaine  99. 

6  Syncopation  (DM)   Adolnhe  Menjou-Jackie  Cooper  88. 

5  Tuttles  of  Tahiti  (D)F  Charles  Laughton-Jon  Hall   94. 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn   67. 

4  Valley  of  the  Sun  (D)  James   Craig-Luf llle   Ball   80. 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt   66. 

Coming 

Army  Surgeon  (War)  Jane  Wyatt-Kent  Taylor  

Bambi  (Fa)  Tech.  F  Disney  Cartoon  Feature  

Big  Street  (D)  Henry  Fonda-Lucille  Ball  

Falcon's  Brother   George  Sanders-Tom  Conway  

Gun   Law   Tim   Holt-Ann  Summers  

Here  We  Go  Again  Fibber  McGee  &  Molly-E.  Bergen  

Highways  by  Night  (C)  Richard  Carlson-Jane  Randolph  

Journey  Into  Fear  (Spy)  Joseph  Cotten-Dolores  del  Rio  

Magnificent  Ambersons   J.  Cotten-Dolores  Costello-T.  Holt  

Mexican  Spitfire's  Elephant. .  .Lupe  Velez-Leon  Errol  

Name,  Age  and  Occupation. .  .Robert    Ryan-Frances  Dee  

Navy  Comes  Through  Pat  O'Brien-George  Murphy  

Once  I  pon  a  Honeymoon  (DC). Ginger  Rogers-Cary  Grant  

Pirates  of  the  Prairie  Tim  Holt-Nell  O'Day  

Pride  of  the  Yankees  (D)  Gary  Cooper-Teresa  Wright  

Singing  Guns  (W)  rim  Holt-Joan  Barclay  

Scattergood  Survives  a  Murder. Guy  Kihbee-Margaret  Hayes  

Son  of  the  Saddle  Tim  Holt-Ann  Summers  

Sweet  or  Hot  Victor  Mature-Lucille  Ball  

They  Flew  Alone  Anna  Neagle-R.  Newton  

W-2  Thundering   Hoofs  (W)F  Tim  Holt-Ray  Whitley  00 


Sm 

Issue  of 

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. .b8/l6/41 


10/17/41  ..b7/19/4l 


1/9/42  .. 
10/10/41 
4/24/42  . 
2/13/42  . 
9/5/41  .. 
6/5/42  .. 
1/16/42  . 
12/12/41 
10/31/41 
5/29/42  . 
4/10/42  . 
10/3/41  . 
1/23/42  . 
10/24/41 
2/20/42  . 
9/26/41  . 
4/ 19 '42  . 
11/21/41 
5/15/42  , 
3/13/42  . 

6/26/42  , 
1 1/28/41 
6/12/42  , 
1/30/42  . 
9/12/41  . 
12/26/41 
6/19/42  , 
2/27/42  . 
5/8/42    . , 
3/6/42  .. 
11/14/41 
5/22/42 
5/1/42  ., 
1 1/7/41  . 
2/6/42  .. 
12/12/41 


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. . .b5  9  42 
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69. 


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. . .35/9/42 
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.312/27/41 


.a5/30/42 
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.hl2/13/4l 


REPUBLIC 


Current  1940-41 


28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes. 

26  Doctors  Don't  Tell  (0)F  John  Beal-Florence  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette  


Current  1941-42 
118  Affairs  of  Jimmy  Valentine(D). Dennis  O'Keefe-Ruth  Terry  

171  Apache   Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick... 

174  Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick... 

164  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers  

145  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette  

177  Cyclone  Kid  (W)  Don  Barry-Johnny  James  

172  Death  Valley  Outlaws  (W)F...Don  B3rry-Lynn  Merrick  

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromherg-Osa  Massen.. 

121  Gangs  of  the  City  (D)  Philip  Terry-Wendy  Barrie  

(Former  title  "Public  Enemies") 

162  Gauchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele  

117  Girl    From   Alaska   (D)F  Ray  Middleton-Jean  Parker  

144  Heart  of  the  Rio  Grande(W)F.Gene  Autry-Smiley  Burnette  

146  Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie  

108  Hurricane   Smith    (D)F  Rav  M iddleton- Jane  Wyatt  

103  In  Old  California  (D)F  John  Wayne-Binnie  B3rnes  

151  Jesse  J3mes  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes 

176  Jesse  James,  Jr.   (W)F  Don  "Red"  Barry-Lynn  Merrick... 

101  Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne  

133  Man  From  Cheyenne  (W)F  Roy  Rogers-George  "Gabby"  Hayes 

110  Mercy  Island  (D)A  Ray  Middleton-Gloria  Dickson  

173  Missouri   Outlaw   (W)F  Don  "Red"  Barrv-Lynn  Merrick..., 

120  Moonlight  Masquerade  (CD)... Jane   Frazee-Betty  Keane  

107  Mountain  Moonlight  (OF  Weaver  Bros.  &  Elviry  

112  Mr.  District  Attorney  in 

the  Carter  Case  James  Ellison- Virginia  Gilniore  

161  Outlaws  of  Cherokee Trail(W)F. Three  Mesquiteers   

122  Pardon  My  Stripes  (OF  Bill  Henry-Sheila  Ryan  

167  Phantom    Plainsmen    (W)  Bob  Steele  Rufe  Davis  

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker  

165  Raiders  of  the  Range  (W)F...Bob  Steele-Tom  Tyler  

152  Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne  

134  Remember  Pearl 

Harbor  (Spy-D)   Donald  Barry-Fay  McKenzie  

156  Romance  on  the  Range  (W)....Rov  Rogers-George  "Gabby"  Hayes, 

109  Sailors  on  Leave  (C)A  William  Lundigan-Shirley  Ross  

116  Shepherd  of  the  Ozarks  (OF. .Weaver  Bros.  &  Elviry  

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  

102  Sleepytime  Gal   (CM)F  Judy  Canova-Tom  Brown  

123  S.O.S.  Coast  Guard   (D)F  Ralph  Byrd-Bela  Lugosi  

154  South  of  S3nta  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes... 

175  Stagecoach  Express  (W)F  Don  "Red"  Barry-Lynn  Merrick  

147  Stardust  on  the  Sage  (WM)...Gene  Autry-Smiley  Burnette  

119  Suicide  Squadron  (D)A  Anton  Walbrook-Snlly  Gray  

155  Sunset  on  the  Desert  (W)F...Roy  Rogers-George  "Gabby"  Hayes. 

114  Tragedy  at  Midnight(My-C)  A  .John  Howard-Margaret  Lindsay  

113  Tuxedo  Junction   (OF  Weaver  Bros.  &  Elviry  

163  West  of  Cimarron  (W)  Three  Mesquiteers   

166  Westward  Ho!  (W)  Three  Mesquiteers   

115  Yokel  Boy  (OF  Joan  Davis-Albert  Dekker  

124  Yukon  Patrol  (D)  Allen   Lane-Llta  Conway  

Coming 

Call  of  the  Canyon  (W)  Gene  Autry-Smiley  Burnette  

Flying  Tigers  (D)  John  Wayne-John  Carroll  

Hi!  Neighbor  (CD)  Jean  Parker-.'anet  Beecher  

Icecapades  Revue   Vera  Vague-Jerry  Colonna  

Lazy  Bones  (Sny)  I"dy  Canova-Joe  E.  Brown  

Old  Homestead   Weaver  Bros. -Elviry   

Sombrero  Kid   Don  Barry   

157  Sons  of  the  Pioneers  (W)....Roy  Rogers-Geo.  "Gabby"  Hayes... 


.  61 

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65 

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78 

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72 

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57 

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66 

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56 

9/29/41 

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.  70 

.  1 1/I0/4I 

hi  1/15/41 

06. 

.  10/30/41 

. .hi  I/I  '41 

56. 

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75. 

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68. 

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87. 

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60. 

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72. 

. 10/10/41 

.blO/ll/41 

58. 

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6/10/42 

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68. 

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68. 

. 12/18/41 

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80. 

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69. 

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5  25/42  . 

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4/20/42  , 

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68. 

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.  .bl/31/42 

71. 

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55. 

. 12/15/41 

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56. 

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69. 

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66 

4'30'42  . 

. .b5/9/42 

.35/30/42 
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.7  2  42   a6  6  42 


20TH  CENT.-FOX 


Current  1940-41 


148  Accent  on  Love  (C)  F  Geo.   Montgomery-Osa  Massen  

141  Dance  Hall  (OF  Cesar  Romero-Carole  Landis  

147  Moon  Over  Miami  (MC)F  Don  Ameche-Betty  Grable  (Tech.). 


61 . .7/11/41 
73. .7/18/41 
91.. 7/4/41  . 


. .b5/28/4l 
. .b6/28/4l 
. .b6/2l/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


June  27,  1942  SHOWMEN'S    TRADE  REVIEW 


23 


20TH  CENT.-FOX 


Current  1941-42 


Block 
No. 

2  Belle  Starr  (Tech.)  (D)A   Gene  Tierney-Randolph  Scott  

6  Blue,  White  and  Perfect  (D). Lloyd  Nolan-Mary  Beth  Hughes  

5  Cadet  Girl  (CD)A  Carole  Landis-Geo.  Montgomery  

8  Castle  in  the  Desert  (My)  F ..  .Sidney  Toler-Arleen  Whelan  

1  Charley's  Aunt   (C)F  Jack  Benny- Kay  Francis  

2  Charlie  Chan  in  Rio  (My)  F ..  .Sidney  Toler-Mary  Beth  Hughes... 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes  

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  

5  Great  Guns  (OF  Laurel  and  Hardy-Sheila  Ryan  

9  H.  G.  Wells'  Kipps  (0)A  Michael  Redgrave- Diana  Wynyard... 

6  How  Green  Was  My  Valley(D)F  .Maureen  OHara-Walter  Pidgeon... 
II  It  Happened  in  Flathush  (D).. Lloyd  Nolan-Carole  Landis  

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature  

(Revie*ed  as  "Hot  Spot") 

i*-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery- Lynne  Roberts  

W-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan  

10  Mad  Martindales  (CD)F  Jane  Withers-Marjorie  Weaver  

11  Magnificent  Dope  (C)F  D.  Ameche-H.  Fonda-Lynn  Bari  

3  Man  at  Large  (Spy)F  Marjorie  Weaver-Richard  Derr  

10  Man  Who  Wouldn't  Die(My)  F  .Lloyd  Nolan-Marjorie  Weaver  

5  Marry  theBoss'Daughter(CD)  F .  Brenda  Joyce-Bruce  Edwards  

4  Moon  Over  Her  Shoulder(C) A.Lynn   Bari-John  Sutton  

10  Moontide   (D)   A  J.  Gabin-I.  Lupino-C.  Rains  

10  My  Gal  Sal  (M)  F  (Tech.)  Rita  Hayworth-Victor  Mature  

8  Night  Before  the  Divorce(C)A.LynR  Bari-Joseph  Allen,  Jr  

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell  

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde  

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell  

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne  

W-l  Riders  of  the  Purple  Sage  (W)  F  .  George  Montgomery-Mary  Howard.. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  

9  Rings  on  Her  Fingers  (D)F.. .Henry  Fonda-Gene  Tierney  

3  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  

8  Roxie  Hart  (C)A  Ginger  Rogers-Adolphe  Menjou  

9  Secret  Agent  of  Japan  (Spy).. Lynn  Bari-Preston  Foster  

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr  

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)... 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  

W-2  Sundown  Jim  (W)F  J.   Kimbrough-A.  Whelan  

I  Sun   Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle.. 

4  Swamp  Water  (D)A  Walter  Huston-Walter  Brennan  

1 1  Ten   Gentlemen  from  West 

Point  (D)F   Geo.  Montgomery-Maureen  O'Hara.. 

11  Thru  Different  Eyes  ( MyD)  F  .  .Mary  Howard-Donald  Woods  

9  To  the  Shores  of  Tripoli  (D)F.M.  O'Hara-J.  Sutton  (Tech.)  

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.).... 

3  We  Go  Fast  (C)A  Alan  Curtis- Lynn  Bari  

10  Whispering  Ghosts  (CMy)A. .  Brenda  Joyce-Milton  Berle  

9  Who  Is  Hope  Schuyler?  (My)A.Mary  Howard-Robt.  Lowery  

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  

3  Yank  in  the  R.A.F.  (War)  F  .  .Tyrone   Power-Betty  Grable  

7  Young  America  (D)  Jane  Withers-William  Tracy  

Coming  1941-42 

A-Haunting  We  Will  Go  (C).. Laurel  &  Hardy-Sheila  Ryan  

Berlin    Correspondent    (D) ....  Virginia   Gilmore-Dana  Andrews... 

Black  Swan  (D)  (Tech.)  Tyrone  Power-Maureen  O'Hara  

Careful,  Soft  Shoulders  Virginia  Bruce-James  Ellison  

China  Girl   George  Montgomery-Gene  Tierney... 

Footlight  Serenade  (D)  Betty  Grable-Victor  Mature  

Girl  Trouble   Don  Ameche-Joan  Bennett  

Iceland    (C)   Sonja  Henie-John  Payne-Jack  Oakie 

Little  Tokio,   U.S. A  Brenda  Joyce-Preston  Foster  

Loves  of  Edgar  Allan  Poe  Linda  Darnell-John  Shepperd  

Man  in  the  Trunk  Lynne  Roberts-George  Holmes  

Manila  Calling   Lloyd  Nolan-Carole  Landis  

Orchestra  Wives   George  Montgomery- Ann  Rutherford. 

Outlaw.  The   Walter  Huston-Thos.  Mitchell  

Pied  Piper  (D)  Monty  Woolley-Roddy  McDowall  

12  Postman  Didn't  Ring  (CD) ...  Brenda    Joyce-Richard  Travis  

Springtime  in  the 

Rockies  (Tech.)   John  Payne-Betty  Grable  

Tales  of  Manhattan  (D)  Fonda-Rogers-Boyer-Hayworth   

$10   Raise   Stuart  Erwrn-Vivian  Blaine  

That   Other    Woman  Lynn  Bari-James  Ellison   

This  Above  All  (D)  Tyrone   Power-Joan  Fontaine  

Thunder  Birds  (D)  Gene  Tierney-Preston  Foster  

Twelve  Men  in  a  Box  (D)  Lloyd  Nolan-Marjorie  Weaver  

12  United  We  Stand  (Doc.)  Lowell  Thomas,  Narrator  

UNITED  ARTISTS  Cu  rrent 

About  Face  (OF  William  Tracy-Joe  Sawyer  

All  American  Co-Ed  (CM)  F .  .Frances  Langford-Johnny  Downs... 

Brooklyn  Orchid  (OF  Marjorie   Woodworth-Wm.    Bendix. . 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff. 

Dudes  Are  Pretty  People  (C).. Marjorie  Woodworth-Jimmy  Rogers. 

Fiesta   (Tech.)    (CD)  Arniida-Antonio  Moreno-Geo.  Givot. 

Flying  With  Music   (CM) ....  Marjorie  Woodsworth-George  Givot. 

(Former  title  "Cobana") 

Friendly  Enemies  (CD)A  Charles  Winninger-Charlie  R(iggles. 

Gentleman  After  Dark  (D)A.. Brian  Donlevy-Miriam  Hopkins  

Gold   Rush   (OF  Charlie  Chaplin   

Hayfoot   (C)   William  Tracy-James  Gleason  

International  Lady  (SDy)A  llona  Massey-George  Brent.... 

Jungle  Book  (Tech.)  (FA)  F . .  Sabu-Rosemary  DeCamp   

Lydia  (D)F   Merle  Oberon-Alan  Marshall.. 

Major  Barbara  (CD)A  Wendy  Hilicr-Robert  Morley. . 

Miss  Annie  Rooney  (D)F  Shirley  Temple-William  Gargan 

Miss  Polly  (OF  ZaSu   Pitts-Slim  Summerville. 

Mister  V   (D)F  Leslie  Howard-Mary  Morris... 

Real  Glory   Gary  Cooper   

Shanghai  Gesture  (D)  Gene  Tierney- Victor  Mature... 

Ships  With  Wings  John  Clements-Leslie  Banks... 

Sundown  (D)A   Gene  Tierney-Bruce  Cabot  

Te  Be  Or  Not  To  Be  (OA  Carole  Lombard-Jack  Benny  

Twin    Beds    (OA  George  Brent-Joan  Bennett  

Coming 

Calaboose  (C)   Jimmy  Rogers-Noah  Beery,  Jr  

Devil  With  Hitler  (CD)  Bobby  Watson-Joe  Devlin  

Fall    In   William  Tracy-Joe  Sawyer  

McGuerins  From  Brooklyn  (C)  .Arlene  Judge- William  Bendix  

Moon  and  Sixpence  George  Sanders- Herbert  Marshall... 

Prairie  Chicken   Jimmy  Rogers-Noah  Beery,  Jr  

Taxi,  Mister   Wm.  Benclix-Grace  Bradley  

UNIVERSAL  Current  1940-41 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers... 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight  . 

5044  This  Woman  Is  Mine  (PD)  A  . .  Franchot  Tone-Walter  Brennan  

Current  1941-42 

6024  Almost  Married  (CM )  F  ...... .Jane  Frazee- Robert  Paige  

6007  Appointment  fer  Love  (D)....Chas.  Boyer-Margaret  Sullavan  

6063  Arizona  Cyclone  (W)F  Johnny  Mack  Brown  

6013  Badlands  of  Dakota  (W)F  Crawford-Herbert-Devine   

6011  Bombay  dinner  (D)F  William  Garoan-lrene  Hervey  

6009  Broadway  (G)   George  Raft-Brod  Crawford  

6035  Burma  Convoy  (A)A  Charles  Bickford-Evelyn  Ankers  

I'llfl  Bntch  Minds  the  Baby  (C)A...Brod  Crawford- Virginia  Bruce  

6037  Don't  Get  Personal   (C)  H.    Herbert-A.  Gwynne  

6054  Escape  From  Hong  Konq  (Spy) .  Don  Terry-Leo  Carrillo  

BOfiS  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day  

(Former  title  "Vigilantes") 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran 

6027  'Frisco   Lil    (D)A  Irene  Hervey-Kent  Taylor  

6013  Ghost  of  Frankenstein(H)  A  .  .Sir  C.  Hardwicke-L.  Chaney,  Jr  

6045  Girl  Must  Live  (OA  Margaret  Lockwood   

6046  Hellzanoppin   Olsen  and  Johnson-Martha  Raye  

6005  It  Started  With  Eve  (CO)  F . . .  Deanna  Durbin-Charles  Laughton... 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat  Pendleton  

6026  Juke  Box  Jenny  (MIF  Harriet  Hilliard-Ken  Murray  

6001  Keep  'Em  Flying  (OF  Abbott  &  Costello-Carol  Bruce  

6051  K'd  From  Kansas  (A)F.,       Dick   Foran-Leo  Carrillo  

Lady  in  a  Jam   (C)  .Irene  Dunne-Patric  Knowles  

6042  Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd  


Rel. 

See 

Mins.  Date 

Issue  of 

87 

.9/12/41 

b8/23/4 1 

75 

.1/6/42  . 

;bl2/20/4l 

71 

. 1 1/28/41 

.bl 1/ 15/41 

62 

.2/27/42 

.h2/7/42 

81 

.8/1/41  . 

.' "  b7 /26/41 

62 

.9/5/41  . 

1)3/23/41 

73 

. 12/12/41 

. b 1 1/15/41 

74 

.8/8/41  . 

'.  .b7/26/4l 

67 

.1/16/42 

' . b 1 / 1 0/42 

74 

. 10/10/41 

.  .  b9/ 13/41 

86 

.3/27/42 

. .h3/14/42 

1 18. 

. 12/26/41 

. . b 1 1 / 1 /4 1 

80. 

.6/5/42  . 

'.".b5/30/42 

82 

. 1 1/ 14/41 

!blO/l8/4l 

58 

.9/26/41 

. .b9/l3/41 

57 

.3/20/42 

. .b3/l4/42 

65. 

.5/15/42  . 

b4/ 18/42 

84 

.6/12/42 

. .b5/30/42 

69. 

.10/3/41  . 

."  .'b9/  13/41 

65 

.5/1/42  . 

b4/ 18/42 

60. 

. 1 1/28/41 

."bl  I/I5/4I 

68. 

. 10/24/41 

"bio/i8/4i 

94 

.5/29/42 

. .b4/ 18/42 

103. 

.5/8/42  . 

. . b4/ 18/42 

67. 

.3/6/42  .. 

b2/7/42 

70. 

.2/13/42  . 

.b2/7/42 

61 . 

. 12/19/41 

!bi 1/22/41 

60. 

.8/22/41  . 

b7/26/4l 

86. 

.1/1/42  . 

!b 12/20/41 

56. 

. 10/10/41 

. .b9/l3/4l 

72. 

.1/23/42  . 

. .bl/10/42 

86. 

.3/20/42 

. .b3/l4/42 

93. 

.11/21/41 

.bl 1/22/41 

74. 

.2/20/42  . 

. . . b2/7/42 

72. 

.4/3/42  . 

. .b3/ 14/42 

73 . 

.11/7/41  . 

.blO/25/41 

75. 

.3/13/42  . 

. . .b2/7/42 

98. 

.1/30/42  . 

. .bl/10/42 

53. 

.3/27/42 

b3/l4/42 

83. 

.8/29/41  . 

. . .b8/2/4l 

88. 

.  1 1 /I4/4I 

.  U  1  U/ CtOl  1 1 

103. 

.6/26/42 

. .b5/30/42 

64. 

.6/19/42 

. .b5/30/42 

87. 

.4/10/42 

. .b3/l4/42 

80. 

.9/26/41  . 

. .b9/l3/4l 

64. 

.9/19/41  . 

. .b9/l3/4l 

75. 

.5/22/42  . 

. .b4/l8/42 

57. 

.4/17/42  . 

. .b3/l4/42 

77. 

.8/15/41  . 

. .b7/26/4l 

97. 

.10/17/41 

. .b9/ 13/41 

73. 

.2/6/42  .. 

..bl/10/42 

. .a4/25/42 

. .36/20/42 

 a6/6/42 

. .a4/4/42 
■35/23/42 

'.  '.kh'/i/ii 


 7/10/42 

68' ■7'32/42  ' 


.a5/ 16/42 


.35/30/42 
.b5/30,  42 


109. .7  24/42 


.b5/ 16/42 
. .34/4/42 
.a6/l3/42 


47. .4/17/42 

48. . 10/31/41 
50. .2/20/42 
1 10. . 1 1/28/41 

 3/13/42 

45. . 12/19/41 
 5/22/42 


92. .6  26/42 
74. .2/27/42 
71.. 4/17/42 
48.. 1/2/42  . 
100. .9/19/41 
108.. 4/3/42  . 
104. .9/29/41 
1 12. .9/12/41 
84.. 5/29/42 
45. .11/14/41 
100. .3/20/42 
95. 5/8/42  . 
104. 2/6/42  . 
89. .5/15/42 
92. . 10/31/41 
98..3/6'42  . 
83. .4/24/42 


. .b4/l8/42 
.bl0/l8/4l 
. .bl/31/42 
.b 12/20/4  I 
.al2/20/4l 
.bl2/20/41 
...a2/7/42 

. .b6/20/42 
. .b3/l4/42 
. ..b3/7/42 
...bl/3/42 
.bl0/l8/4l 
. .h3/28/42 
. .b8/23/4l 
...b5/3/4l 
. .b5/30/42 
..bll/l/41 
. .b2/l4/42 
. . .  Reissue 
b 12/27/4 1 
. .b5/23/42 
.bl0/l8/4l 
. .b2/2l/42 
..h4/ 18/42 


.a6/6/42 

.a5/9/42 


86. 

.8/8/41 

b8/2/4l 

56. 

.7/18/41  . 

. .b8/l6/4l 

92. 

.8/22/41  . 

..b8/23/4l 

65. 

.5/22/42 

. .b3/ 14/42 

89. 

. 10/31/41 

.blO/25/41 

57. 

.11/14/41 

. .b3/ 14/42 

73. 

.9/5/41  .. 

..b8/30/4l 

64. 

.2/6/42  .. 

. .bl/l7/42 

89. 

.5/8/42  . 

b5/9/42 

59. 

. 10/17/41 

. .b 10/4/41 

76. 

.3/20/42  . 

.  .b3  '28  42 

60. 

.1/2/42 

bl/3/42 

60. 

.5/15/42 

.  .b5/16/42 

57 

.4/17/42 

. .a9/l3/4l 

60 

. 10/24/41 

.blO/18/41 

60 

.3/6/42  . 

..b2 /28/42 

67 

.3/13/42 

.  h3/7/42 

69 

.9/19/41 

.blO/ll/41 

84 

. 12/26/41 

.bl2/20/4l 

90 

.9/26/41 

.  .blO/4/41 

62 

.1/9/42  . 

. .bl/17/42 

65 

.3/27'42 

,  b3  '28/42 

80 

.11/28/41 

.bl|/22/4l 

60 

.9/19/41 

.  .b9/20/4l 

6/26/42 

. .a2/l4/42 

60 

.2/27/42 

..bl/10/42 

Set 

Issue  of 
.b9/20/4l 
blO/l  1/41 
bl2/l3/4l 
.b4/l8/42 
.blO/4/41 
blO/l 1/41 


hlO/l 1/41 
.b 1/24/42 
.bl2/6/4l 
. .b6/6/42 
. .bl/3/42 
.b2/ 14/42 
.bl2/6/4l 
.b4/25/42 
.bl2/6/4l 

.'b9/ 13/41 
blO/25/41 
.b4/l8/42 
.b3/28/42 
. .b4/4/42 
.bll/l/41 

.alO  4/41 

. .a4/4/42 
.b6/l3/42 
.bl/17/42 
.b8/30/4l 
.  .b4/4/42 
.b2/2l/42 
bl2/l3/4l 
.b5/30/42 


.35/16/42 


UNIVERSAL  Current  1941-42  iCont.)  Mins.  Date 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61. .9/5/41  . 

6062  Masked  Rider  (W)F  Juliiiriy  Mack  Brown-Fuzzy  Knight..  58. .11/21/41 

6029  Melody   Lane    (CM)F  Baby  Sandy. The  Merry  Macs   60  .12/19/41 

0034  Mississippi    Gambler   (My)F.  Kent  Taj  lor- Frances  Langford   60  .4/17/42 

G021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   02. .10/3/41 

6025  Moonlight  in  Hawaii  (CM)  F ..  Johnny  Downs-Janc  Frazee   e0..ll/"/4l 

6022  Mystcryof  Mane  RiiguK  HMy)A  Palric   Knowles-Maria   Montez  61. .4/3/42   b4/4/42 

6010  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.   C.    Fields-Gloria  Jean   71. .10/10/41 

0023  North  to  the  Klondike  (A)F..brod  Crawlord-Lon  Clianey.  Jr   58. .1/23/42  . 

6014  Paris  Calling   (D)A  Elisabeth   Bergner- Randolph  Scott..  93. .1/16/42  . 

I'OII  Private  Buckaroo  (CM)F  Joe  E.  Lewis- Andrews  Sisters   68.  6  12  42 

0044  Quiet  Wedding   Margaret  Lockwood    63. .11/21/41 

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &.  Costello- Dick  Foran   86.. 2/20/42  . 

6052  Ro3d  Agent  (D)A  Leo  Carrillo- Andy  Devine-D.  Foran.  60.. 2/6/42  .. 

6047  Saboteur    (Spy)F   Robert  Cummings-Priscilla  Lane  108.. 4/24/42 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clvde-John  Litel.  62. .12/5/41  . 

6066  Silver  Bullet   Johnny  Mack  Brown-Fuzzy  Knight  6/12/42 

6030  Sing  Another  Chorus  ( M  C)  F  ..  Johnny   Oowns-Jant   Frazee   64. .9/19/41  , 

6020  South  of  Tahiti   (D)F  Brian  Donlevy- Maria  Montez   75..  10/17/41 

6048  Spoilers  (D)F   Marlene   Dielricli.linjulolph  Scott...  87. .4/10/42 

6064  Stage  Coach  Buckaroo  (WJF  .J.   Mack  Brown-Fuzzy   Knight   58.  .2/13/42 

603C  Strange  Case  of  Dr.  Rx  ( M  y)  A  .  Lionel   Atwill-Patric    Knowles   65.. 4/17/42  , 

6033  Swing  It.  Soldier  (M)  Frances  Langford-Kcn  Murray   66. .11/7/41  . 

6043  There's   One   Born  Every 

Minute  (C)   Hugh  Hubert-Tom  Brown   60  .6  26  42 

(Former  title  "Man  or  Mouse") 

6055  Top  Sergeant  (G)  Don  Terry-Leo  Carrillo  6/12/42 

0019  Tough  as  They  Come  ( D)  F  ....  Billy  Halop-Ann  Gillis   63.  .6  5/42  . 

6039  Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert   61. .1/30/42  . 

0004  Unfinislied  Business  (CD)  A  . . .  Irene  Dunne-Robt.  Montgomery          94.  .9/12/41  . 

0053  L  nseen  Enemy  (Spy)  A  Leo  Carrillo- Andy  Devine   60.. 4/10/42  , 

0017  What's  Cookin'  (M)F  Andrews  Sisters-Gloria  Jean   60  . 2/20/42  , 

0015  Wolf   Man   (H)A  C.  Rains-D.  Foran-L.  Chaney.  Jr...  70. .12/12/41 

6041  You're  Telling  Me  (OF  Hugh  Herbert-Robert  Paige   01  .5/1/42  .. 

Coming 

6007  Boss   of    Hangtown    Mesa  Johnny  Mack  Brown-Fuzzy  Knight  8  21  42 

6056  Danger  in  the  Pacific  Leo  Carrillo-Andy  Devine  7  10/42 

Deep  in  the  Heart  of  Texas. .  Robert   Stack-Brod   Crawford  7  3/42   

6040  Drums  of  the  Congo  Stuart  Erwin-Ona  Munson   61  al/IO/42 

Eagle  Squadron  (D)F  Diana  Barrymore- Robert  Stack  109  b6/20/42 

Invisible  Agent   Lluiia  Mabsey-Jon  Hall  

Pardon  My  Sarong  (C)  Abbott  and  Costello  a5/l6/42 

Sherlock  Holmes  Fights  Back.. Basil  Rathbone-Nigel  Bruce  

Sherlock  Holmes  Saves  London. Basil  Rathbone-Nigel  Bruce  

Strictly  in  the  Grnove  Leon  Errol-Mary  Hcaly  a5/2/42 

0057  Timber  (D)  i  eo   Carrillo-Andy    Devine  a6/6  '42 

Who   Done   It?   (C)  Abbott  &  Costello- William  Gargan  

Coming  1942-43 

Destination  Unknown  (Spy) .  .  Irene   Hervey-Wm.   Gargan  a5/23/42 

Eyes  of  the  Underworld  Richard  Dix-Wendy  Barrie  a5/2/42 

Forever  Yours   Deanna   Durhin-Edmund  O'Brien   

Get  Hep  to  Love  Gloria  Jean-Jane  Frazee  

Give  Out,  Sisters  Andrews  Sisters-Grace  McDonald  

Great  Impersonation  (D)  Ralph  Bellamy-Evelyn  Ankers  a5/30/42 

Halfway  to  Shanghai  (Spy)  Irene  Hervey-Kent  Taylor  a3/28/42 

Little  Joe.  the  Wrangler  Johnny  Mack  Brown-Tex  Ritter  

Lone  Star  Trail  Johnny  Mack  Brown-Tex  Ritter  

Love  and  Kisses,  Caroline  Dians  Barrymore-Robt.  Cummings  a6/6/42 

Madame  Spy  (Spy)  Constance  Bennett- Don  Porter  a6/l3/42 

Mummy's  Tomb   Lon  Chaney,  Jr.-Elyse  Knox  

Off  the  Beaten  Track  Ritz  Bros. -Carol  Bruce  

WARNER  BROS.  Current  1940-41 

557  Bad  Men  of  Missouri  (D)A. .  .Dennis  Morgan-Wayne  Morris  74 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor   50 

333  Dive  Bomber  (Tech.)  (D)F..  Errol  Flynn-Fred  MacMurray  132 

365  Highway  West   (G)A  Brenda  Marshall-Olympe   Bradns...  63 

574  Three  Sons  O'Guns  (CD)A  Wayne  Morris-Arthur  Kennedy  65 

Current  1941-42 

116  All  Through  the  Night  (D)  F.  .Humphrey  Bogart-Judith  Anderson ..  107 

124  Always  in  My  Heart  (D)F  Kay  Francis- Walter  Huston  92 

135  Big  Shot  (G)F  H.  Bogart-lrene  M3nning   82 

no  Blues  in  the  Night  (DM)  Priscllla  Lane-Richard  Whorf   88 

HI  Body  Disappears  (C)F  Jeffrey  Lynn-Jane  Wyman   71 

123  Bullet  Scars   (G)A  Regis  Toomey-Adele   Longmire   59 

<22  Captain  of  the  Clouds  (D)F...J.  Cagney-Dennis  Morgan  (Tech.)..  1 13 

21  Dangerously  They  Live  (Spy)  John  Garfield-Raymond  Massey   78 

06  International  Squadron  (D)F.. James  Stephenson-Ronald  Reagan...  87 

132  In  This  Our  Life  (D)  Bette  Davis-George  Brent   97 

130  I  Was  Framed  (D)F  Michael  Ames-Regis  Toomey   61 

133  Juke  Girl  (D)  F  Ann    Sheridan-Ronald    Reagan  90 

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127, 

134  Lady  Gangster  (D)F  Faye  Emerson-Jake  Bishop   62 

131  Larceny,   Inc.   (GC;)F  Edward  G.  Robinson-Jane  Wyman..  93 

105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn   76 

126  Male  Animal  (OA  Olivia  de  Havilland- Henry  Fonda  . 101. 

107  Maltese  Falcon  (My)A  Mary  Astor-Humphrey  Bogart  100 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  112 

125  Murder  in  the  Big  House(D)  F  Faye   Emerson-Van  Johnson   59 

103  Navy  Blues  (C)F  A.  Sheridan-J.  Oakie-M.  Raye  108 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason   63 

108  One  Foot  in  Heaven  (B)F  Fredrie  March-Martha  Scott  108 

115  Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134 

102  Smiling  Ghost  (HOA  Wayne  Morris-Brenda  Marshall   71 

119  Sons  of  the  Sea  (D)F  Michael    Redgrave-Valerie   Hobson..  91 

112  Steel  Against  the  Sky  (D)  F ...  Richard  Whorf-Lloyd  Nolan   68 

109  Target  for  Tonight  (DocO)  F ..  Royal  Air  Force   48 

1 14  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland  140 

129  This  Was  Paris  (D)F  Ann  Dvorak-Ben  Lyon   77 

118  Wild  Bill  Hickok  Rides  (A) .  .Constance  Bennett-Bruce  Cabot   83 

113  You're  in  the  Army  Now  (OF. Jimmy  Durante-Phil  Silvers   79 

Coming 

Across  the  Pacific  (Spy)  Humphrey  Bogart-Mary  Astor  

Air  Force   John  Garfleld-Harry  Carey  

Arsenic  and  Old  Lace  Gary  Grant-Priscilla  Lane  

Casablanca   Humphrey  Bogart-lngrid  Bergman  

Constant    Nymph    ( D) ........  Charles  Boyer-Joan  Fontaine  

Desert  Song   (Tech)  Dennis  Morgan- Irene  Manning  

Desperate  Journey   (D)  Errol   Flynn-Ronald  Reagan  

137  Escape  From  Crime  (G)A  R.  Travis-Ann  Corcoran   51 

Gay  Sisters  (D)  Barbara  Stanwyck-George  Brent. ...108 

Gentleman  Jim   Errol  Flynn-AIexis  Smith  

George    Washington  Slept 

Here  (C)   Jack  Benny-Ann  Sheridan  

Hard   Way   (D)  Ida  Lupine- Dennis  Morgan  

Now.  Voyager   Bette  Davis-Paul  Henried  

Spy  Ship   (D)A  Craig  Stevens-Irene  Manning   61 

Watch  on  the  Rhine  (0)  Bette   D3vis-Paul  Lukas  

136  Wings  for  the  Eagle  (CD)F..Ann  Sheridan-Ronald   Reagan   84 

Yankee  Doodle  Dandy  (DM)F. James  Cagney-Joan  Leslie  126 

You  Can't  Escape  Forever  George  Brent-Brenda  Marshall  

MISCELLANEOUS 

Eternal  Gift  (Rel.)  Tatholic  Mass   100 

40.000  Horsemen  (War) A  Gr3nt  T3ylor-Betty  Bryant  85 

Frightened   Lady  (My)A  Msrius  Goring-Helen  Haye  75 

Guerilla   Brigade  (D)A  Russian  cast    84 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sara  Seegar   68 

No  Greater  Sin  (D)A  Leon  Ames-Luana  Walters   85 

Professor  Creeps  (C)  Manton  Moreland    63 


.7/26/41  . 
.7/19/41  . 
.8/30/41  . 
.8/23/41  . 
.8/2/41  .. 

.1/10/42  . 
.3/14/42  . 
.6/13/42  , 
. 11/15/41 
.12/6/41  . 
.3/7/42  .. 
.2/21/42  . 
.2/14/42  . 
. 10/11/41 
.5/16/42  . 
.4/25/42  . 
.5/30/42  . 
.4/18/42  . 
.6/6/42  ., 
.5/2/42  .. 
.10/4/41  . 
.4/4/42  .. 
. 10/18/41 
.1/24/42  . 
.4/11/42  . 
.9/13/41  . 

.9/27/41  . 
.11/1/41  . 

!7/4/42 
.9/6/41  .. 
.2/7/42  .. 
.12/13/41 
.11/8/41  . 

.1/1/42  .. 
.3/21/42  . 
.1/31/42  . 
.  12/25/41 


. .b7/l9/4l 
. .b7/l9/41 
. .b8/l6/4l 
. .b7/26/4l 
. .b7/l9/4l 

. .bl2/6/4l 
. . .b3/7/4? 
...b6/6/42 
. .bll/l/41 
. .bl2/6/4i 
. ..b3/7/42 
. .bl/24/42 
.bl2/27/4l 
. .b8/l6/4l 
. .b4/l 1/42 
. .b4/ll/42 
. .b4/ll/42 
bl2/27/4l 
. .b4/ll/42 
. ..b3/7/42 
. ..b9/6y4l 
, ..b3/7/42 
.  .blO/4/41 
.bl2/27/4l 
. .b4/ll/42 
. .b8/l6/4l 


. ..b9/6/4l 
..blO/4/41 
.  .b9/l3/4l 
.  .b7/l2/41 
. .b8/l6/41 
.bl2/27/4l 
. .bl2/6/4l 
.blO/l8/4l 

.bll/22/41 
. ..b3/7/42 
.bl2/27/4l 
. .bl2/6/4l 


.a5/30/42 
.'.ai/3/42 


.a3 /28/42 
. .  b6/6/42 
..b6/6/42 


.36/20/42 
.ali/20/42 


.b6/6/42 


.7/18/42 


. .b6/6/42 
. .b6/6/42 


.  Lament 
.  Goodwill 
.  H  off  berg 
.  Luminar 
.  Alliance 


..Not  Rev. 
. . .b8/2/4l 
bl  1/15/41 
. .b4/l8/42 
.b8/30/4l 


University  .b6/2l  '41 
.Dixie  Nat.  b2/28/42 


Key:  Letters  and  cntribinations  of  them  symbolize  type  of  picture: 
(A)  Action:  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope; — h — Bo*  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


24 


SHOWMEN'S  -TRADE  REVIEW 


June  27,  1942 


COLUMBIA  1940-41 

Comment           Running  Reviewed 

Time  Issue  Of 

ALL  STAR  COMEDIES  (18) 

2432  Black  Eyes  and  Blues  Fair    I6I/2..  4/19/41 

2425  Blondes  and  Blunders  Silly    16  ..11/30/40 

2424  Bundle  of   Bliss   17  ..Not  Rev. 

2423  Cold  Turkey    18  ..10/12/40 

2436  French  Fried  Patootie   18  ..Not  Rev. 

2428  Fresh  As  a  Freshman  Fair    16  ..  4/  5/41 

2431  Glove  Affair    1 61/2 ..  Not  Rev. 

2426  His  Ex  Marks  the  Spot. .Funny    18  ..  I/II/4I 

2438  Host  to  a  Ghost  Fair    17  ..8/  9/41 

2437  Love  at  First  Fright   18  ..Not  Rev. 

2421  Pleased  to  Mitt  You   18  ..Not  Rev. 

2434  Ready,  Willing  But 

Unahle    I6I/2.  .Not  Rev. 

2433  Ring  and  the  Belle  Fair    17  ..  5/24/41 

2429  So  You  Won't  Squawk   16  ..  Not  Rev. 

2422  Spook  Speaks   Fairly    Amusing  IS  ..10/12/40 

2427  Watchman  Takes  a  Wife. Fairly    Amusing  16  ..  1/25/41 

2435  Yankee  Doodle  Andy   16  ..Not  Rev. 

2430  Yunipin'  Yiminy    16  ..Not  Rev. 

CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10  ..  5/24/41 

2975  Feathers   Very  Good              9  ..3/  1/41 

2979  Fighter  Pilot   Timely    II  ..  6/28/41 

2972  Floating  Elephants   Timely  and  Good    8  .10/12/40 

2971  Hobby  Lobby   Excellent    12  ..  9/21/40 

2976  Movie  Magic   Fascinating    ...    9  ..  3/29/41 

2973  Nice  Work,  If  You  Can 

Do  It   Fair    10  ..11/23/40 

2977  This  Is  England  Timely    10  ..4/  5/41 

2974  Unusual  Crafts   Interesting              9  ..  1/25/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters                                                  7  ..Not  Rev. 

2510  Cuckoo  I.  Q  Fair                      7  ..8/  9/41 

2505  Helping  Paw   Amusing                 7  ..2/  1/41 

2508  Land  of   Fun                                             7  ..Not  Rev. 

2.'i03  Mad   Hatter                                                7  ..Not  Rev. 

2502  Mr.  Elephant  Goes  to  Town                         8  ..Not  Rev. 

2501  Tangled  Television   Good    71/2  ..  10/12/40 

2509  Tom  Thumb's  Brother  Cute                      7  ..  6/28/41 

2506  Way  of  All  Pests                                       7  ..Not  Rev. 

2504  Wise  Owl   Fairly  Good  ...    7  ..11/30/40 

COLUMBIA  TOURS  (10) 

2556  Beautiful  British  Coluniliia  

2560  Beautiful  Ontario   

2557  From  Singapore  to 

Hongkong   Timely  .... 

2551  Historic  Virginia   

2554  Islands  of  the  West 

Indies   Satisfactory 

2553  Old  and  New  Arizona  

2559  San  Francisco — 

Metropolis  of  the  West. Average  ... 

2552  Savoy  in  the  Alps  Poor  Timing 

2555 
2558 


Sojourn  in  Havana  Interesting 

Western  Wonderland  ....Excellent    10 


10 

.  .Not  Rev. 

10 

. .  Not  Rev. 

10 

. .  3/15/41 

1 1 

.  .Not  Rev. 

10 

. .11/23/40 

10 

. .  Not  Rev. 

10 

..  4/19/41 

..11/23/40 

9 

. .  1 1/30/40 

10 

. .  3/29/41 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2654  Gay  Tunes    10 

2651  Jolly  Tunes    9 

2653  Melodies  That  Linger   10 

2657  Peppy  Songs    10 

2658  "Perfldia"  Baker    10 

2652  Popular  Love  Songs  Depends    0 

2656  Songs  With   Harmony   10 

FABLES  CARTOONS  (!1) 

2757  Dnnrh  Like  a  Fox  Cute    6 

2751  Farmer  Tom  Thumb  Gooil    0 

2756  Kitty  Gets  the  Bird  Good    7 

2755  It  Hairirened  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor    6 

2753  Pairirch  and  Judy  Average    6 

2758  Playing  the  Pied  Piper.. Poor    B 

2754  Streamlined   Donkey   ....Cute    6 

HOW'S  YOUR  I.   Q.  (G) 

2604  Juirior  I.  Q.  Parade   91/2  ..  Not  Rev. 

2605  So  Yon  Think  You  Know 

Music   Good    10    . .  4/19/41 

2601  Take  It  Or  Leave  It  (I). .Funny    I  IVi  . .  1 1 /30/40 

2602  Take  It  Or  Leave  It  (2) .  .Entertarniirg  ...  II    ..2/  1/41 

2603  Take  It  Or  Leave  It  (3)   II    .  .Not  Rev. 

2606  Take  It  Or  Leave  It  (4)..Verv  Gooil    II    ..  5/31/41 

NFW  YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting    ....  10 

2951  Magic  City   Well  Done    10 


. .  3/15/41 
.  .Not  Rev. 
.  .Not  Rev. 
. .  Not  Rev. 
. .  Not  Rev. 
. .  Not  Rev. 
.  .  I  1/23/40 
. .  Not  Rev. 


8/  9/41 
6/28/41 
6/28/41 

Not  Rev. 

11/23/40 
1/25/41 
8/30/41 
3/22/41 


PHANTASIES  CARTOONS  (8) 

2707  Crystal    Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 

SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken   Mirrray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken  Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)   Fair    10 


STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical   

2404  Beobs  in  Arms  

2403  Cookoo  Cavaliers   Silly   

2406  Dutiful  But  Dumb  

2401  From  Nurse  to  Worse  A  Dud   

2408  I'll  Never  Hell  Again  Satiric  Slapstick 

2402  No  Census,  No  Feeling  

2405  So  Long  Mr.  Chumps  Slapstick 


4/26/41 
1/25/41 


Not  Rev. 
,  Not  Rev. 

Not  Rev. 
.  9/13/41 
.  10/12/40 

Not  Rev. 
.Not  Rev. 


I  1/30/40 
1 1/23/40 
,  Not  Rev. 
Not  Rev. 
2/  1/41 
3/22/41 
Not  Rev. 
Not  Rev. 
,  8/30/41 


16  . 

.  5/24/41 

18  . 

.Not  Rev. 

17  . 

. 1 1/30/40 

.  161/2. 

.Not  Rev. 

17  . 

.  8/31/40 

18  . 

.  6/28/41 

18  . 

.Not  Rev. 

20  . 

.  3/22/41 

COLUMBIA  1940-41  (Cont) 

Comment  Running 
Time 

WASHINGTON  PARADE  (6) 

2901  The   Mint    10  . 

2904  The  Spirit  of  1941  Fair    10  . 

2902  U.  S.  Military  Academy   10  . 

2903  U.  S.  Naval  Academy  Splendid    10  . 

WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good  ... 

2808  Aquaplay   Very  Good  ... 

2807  Diving  Thrills   Very  Good  ... 

2802  Hunting  Wild  Deer  Fair   

2804  Ice  Capers   Very  Good  ... 

2806  Jungle  Archer   Very  Good  ... 

2801  Master  of  Cue  Billiard  Fans. 

2805  Splits,  Spares  and  StrikesFor  Bowlers... 


1941-42 


3^24 
3423 
3432 
3422 
3433 
3125 
3421 
3435 
3429 
3426 
3427 
3428 
3434 
3431 
3430 


ALL-STAR  COMEDIES  (18) 

BliUkiss    15 

Gerrerat    Ntrisarrce    18 

Groom    and    Bored   16 

Half  Shot  at  Sunrise  Slapstick    16 

How  Sirry  I  Am  Good    18 

Lovalrle   Trorrble    18 

Love  In  Gloom  Good    21 

Olaf   Lariairs   Last   l6'/2 

Sappy  Birthday    18 

She's  Oil  Mine  Slapstick    18 

Sweet  Srrrrits  of  Nighter.Poor    IB 

Three  Blonde  Mice  Silly   ■  16 

Tire  Man.  Sirare  My  Tii'es   18 

WIrat  Makes  Lizzy  Dizzy?Fair    17 

Yoo  Hoo  General  Good    18 

CINESCOPES  (8) 

3971  Exploring  Space   Interesting    ....  0 

3972  From  Nrrts  to  Soup  Poor    !) 

3975  Strange  Facts   Iirteresting    ....  9 

3974  Women  tir  Photography.  .  .For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR    RHAPSODIES    (10)  (Tech.) 

3507  Cinderella   Goes  to 

Party   

3500  Coni:erto  irr  B-Flat 

Minor   Good    7 

3502  Fox  and  the  Grapes   Very  Good    7 

3504  Hollywood  Detour   Excellent    7 

3503  Red  Ridrrrg  Hoorl  Rides 

Again   Clever    7 

3.^05  Wacky  Wigwanrs    7 

3301  Who's  2oo  in  Hrrllywood   7 

3508  Wooilmarr  Sirare  That  Tree   7 

COMMUNITY  SiNG  (10) 

3653  College  Songs   

3657  Crooniirg  Melodies   

3652  Current  Hits   As  Usrjal 

3659  Deeir  in  the  Heart  of 

Texas   Good  .... 

3656  Good  Fellowship  Songs  

3658  Goorl  Time  Sorrgs  


.Only  Fair    7 


Reviewed 
Issue  Of 


.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


,  1/25/41 
,  6/28/41 
.  5/31/41 
,  1 1/30/40 
,  3/  8/41 
,  4/26/41 
. 10/12/40 
,  3/  8/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.10/  4/41 
.  5/  9/42 
.  Not  Rev. 
.  8/  9/41 
.  Not  Rev. 
.Not  Rev. 
.12/13/41 
.  1/24/42 
.  2/  7/42 
.  Not  Rev. 
.  4/  4/42 
.  3/28/42 


. .  8/30/41 
. . 10/  4/41 
. . 12/13/41 
. . 1 1/22/41 
..11/  1/41 


.  6/  6/42 

.  5/  2/42 
.12/  6/41 
./2/I4/42 

.  1/17/42 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 


365|  Patriotic  Songs   Patriotic 

3fi.S4  Pnrrrrlar  Songs   

3660  Walk  Without  U   Baby.  .Good  ... 


101/2. 

.Not  Rev. 

10 

.Not  Rev. 

9  . 

. 10/  4/41 

10 

.  5/  9/42 

10 

Not  Rev. 

10 

.Not  Rev. 

9  . 

.Not  Rev. 

9  . 

.  8/30/41 

10  . 

.  Nol  Rev 

.  101/2 

.  6/  6/42 

FABLES  CARTOONS  (8) 

37.10  Bulldog  and  the  Baby   7 

3751  Great  Cheese  Mystery   7 

3752  Tangled  Angler  Poor    7  . 

3753  Uirder  the  SIreddiirg 

Chestnut  Tree   Fair    8'/2 . 

3754  Wolf  Chases  Pigs  Amirsiirg    7 


GLOVE  SLINGERS  (4) 
Fair   


3411  Glove  Birds   

3410  Kink  of  the  Camp:.o 
3409  Mitt   Me   Tonight  Fair 

3412  Stirdy  in  Socks  Fair 


INTERNATIONAL  FORUM  (6) 

3451  Dorothy  Thompson  Timely   

3452  Will  England  Be 

Invaded?   Very  Good  

3453  Will  Democracy  Survive?. Timely   


Not  Rev. 
Not  Rev. 
2/  7/42 

.  3/21/42 
,  5/  9/42 


.  3/28/42 
.Not  Rev. 
.11/22/41 
.  6/  6/42 


3/  1/41 


.  8/  9/41 
.10/18/41 


PANORAMICS  (12) 

3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3905  Health  For  Defense  Very  Good 

3903  New  York's  Finest  Very  Good 

3904  Spare  Time  in  the  Army. Splendid  .. 


PHANTASIES  CARTOONS  (8) 

3703  Battle  for  a  Bottle  

3701  Crystal   Gazer   Poor   

3702  Dog  Meets  Dog  Poor   

3704  Wild  and  Woozy  West  Amusing   

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.   I  Excellent   

3603  Kitchen  Quiz  No.  2  Every  Good   

3604  Kitchen  Quiz  No.  3  Very  Good   

3601  So  You  Think  You  Know 

Music  No.    I  Good   

3605  So  You  Think  You 

Know  Music  No.  2  


3851  No. 

3852  No. 

3853  No. 

3854  No. 

3855  No. 

3856  No. 

3857  No. 

3858  No. 

3859  No. 

3860  No. 


SCREEN  SNAPSHOTS  (10) 

1  (Ken   Murray)  Good   

2  ( Ken  Murray)   

3  (John  Hubbard)  Very  Good  

4  (Billy   Gilbert)  Good   

5  (New  Talent)   

6  (Alan    Mowbray) ..  .Very  Good... 

7  (Jimmy  Stewart)   

8  (Ascap)   Excellent   

9  (Movie  Memories .  .Very  Good  .... 

10  (Don  Wilson)  . .  .Good   


10 

.  9/13/41 

10 

.11/  1/41 

9  . 

.  3/28/42 

10  . 

.  1/17/42 

10  . 

.  2/21/42 

10 

Not  Rev. 

7  . 

.  1 1/I5/4I 

7 

.  4/25/42 

7 

.  5/  9/42 

101/2. 

.  9/13/41 

10  . 

. 12/13/41 

10  . 

.  2/21/42 

10  . 

.  8/30/41 

10  . 

.  Not  Rev. 

10  . 

.10/  4/41 

10  . 

.Not  Rev. 

10  . 

.11/22/41 

10  . 

.12/13/41 

10  . 

.Not  Rev. 

10  . 

.  2/  7/42 

10  . 

.Not  Rev. 

10  . 

.  5/  2/42 

9 

.  5/  9/42 

9  . 

.  6/  6/42 

COLUMBIA  1941-42  (Cont.) 

Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake. .Slapstick    18 

3405  Cactus  Makes  Perfect. ..  .Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. .  .Slapstick    17 

3407  Matri-Phony    17 

3408  Sock-A-Bye  Baby    17 

3403  Some  More  nf  Samoa  Sillv  .  ..  .18 

3406  What's  the   Matador  Good    Slapstick.  16 

THIS  CHANGING  WORLD  (6) 

3981  Broken    Treaties  Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour  Fair   

3552  Buenos  Aires  Today  Good   

3554  Great  American  Divide. .  .Very  Good 
3551  Journey  in  Tunisia  Dated   


..  10 

..  10 

..  10 

..  10 

WORLD  OF  SPORT  (12) 

3806  College  Champions  Good    10 

3803  Jungle  Fishing   Excellent    10 

3808  Fit  to  Fight  Excellent    II 

3804  Polo    Chaiirpions  Excellent    10 

3805  Rack  'Em  Up  Good    10 

3802  Show  Dogs  ExciHIcnt    10 

3801  Tee  Up  (Patty  Berg)  For    Golfers   10 

3809  Tennis  Rhythm  With 

Bobby  Riggs    10 

3807  Wrestling  Octopus    Funny    91/2 

MGM  1940-41 

CARTOONS   (18)  (Tech.) 

W-243  Abul  the  Brrl-Bul  Ameer. Excellent    8 

W-249  Alley   Cat  Excellent    8 

W-253  Flying  Bear  Fair    8 

W-246  Goose   Goes  Sritrlh   8 

W-248  Dance  of  the  Wood  Fair    8 

W-251  Little    Caesario  Very   Good   8 

W-245  Little    Mole  Very   Good   9 

W-241  Lonesome  Stranger  Excellent    9 

W-250  Midnight    Snack  Cute    9 

W-242  Mrs.    Ladyhug  Excellent    8 

W-252  Officer   Pooch  Amusing    8 

W-244  Prospecting    Bear  Fcrnny    9 

W  247  Rookie  Bear  Firnny    8 

CRIME  DOESN'T  PAY  (6) 

P-205  Cotfiins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    28 

P-204  Forbidden    Passage  Tops    21 

P-203  Respect  the  Law  Very   Good   20 

P-206  Sucker  List  Excellent    20 

P-202  You  the  People  Excellent    21 

MINIATURES  (10) 

M-235  Battle,  The  Interesting    II 

IVl  238  Ghost   Treasure  Inleresting    10 

M-232  Great  Meddler  Very  Good   II 

M-233  Happiest  Man  on  Earth . Unusual    II 

M-237  Man  Who  Changed  the 

World   Excellent    II 

M -236  Memories  of  Eirroiie  Excellerrt    8 

M-234  More  About  Nostradamus  .Timely    II 

M-231  Rodeo   Dough  Very    Good   10 

M-239  Triumph  Withorrt  Drums. Excellent    10 

M-240  Viva  Mexico  Inleresting    ....  10 

OUR  GANG  (9) 

C-296  Baby   Blues  Very    Goorl   9 

C-295  Fightin'    Fools  Good  Fun   9 

C-293  Goin'  Fishin'   Staridaril    10 

C-291  Good  Bad  Boys  Good    II 

C-294  Kiddie   Cure  GcotI  G?.ng    II 

C-298  1-2-3    Go  Amusing    10 

C-299  Robot   Wrecks  Amrrsing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING   PARADE  (9) 

K-281  American  Spoken  Here.  .Excellent    II 

K-289  Hobbies   Excellent    10 

K-203  More  Trifles  nf 

Importance   Excellerrt    II 

K.288  Of  Pups  and  Puzzles. ..  .Excellent    10 

K-284  Oirt  of  Darkness  Signrficarrt    ....  II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K  -285  Willie  and  the  Mouse. ..  Instructive    II 

K-287  Your  Last  Act  Excellent    II 


Reviewed 
Issue  Of 

.  9/13/41 
.  3/21/42 
.11/  1/41 
.  2/  7/42 
.  Not  Rev. 
.Not  Rev. 
.  1/17/42 
.  5/  2/42 


..  9/13/41 
..12/13/41 


.11/22/41 
.10/  4/41 

.  3/14/42 
.  8/30/41 


2/21/22 
11/15/41 
6/  6/42 
12/  6/41 
1/17/42 
9/20/41 
8/30/41 

Not  Rev. 
5/  2/42 


,  4/  5/41 
8/  2/41 
11/22/41 
Not  Rev. 
6/28/41 
.  9/29/41 
,  5/17/41 
12/  7/49 
,  8/16/41 

.  1/  4/r4 

,  9/27/41 
,  4/  5/41 
6/14/41 


.  6/14/41 
.10/19/40 
.  3/  1/41 
.  2/  1/41 
. 10/25/41 
.  1/  4/41 


6/28/41 
.  8/16/41 
1/  4/41 
2/  1/41 

8/  2/41 
,  6/28/41 
,  2/22/41 
12/  7/40 
11/  1/41 
11/22/41 


4/  5/41 
2/  1/41 
11/  9/41 

9/  7/40 
12/  7/40 

5/17/41 

8/  2/41 
11/  9/40 

4/  5/41 


. 12/  7/40 
.  9/27/41 

4/  5/41 
9/27/41 
5/10/41 
,  6/28/41 
2/22/41 
6/14/41 
8/  2/41 


PETE  SMITH   SPECIALTIES  (14) 

Aeronutics   Satisfactory    ...  10  ..  5/17/41 

Cuban    Rhythm  Excellent    9  ..  6/28/41 

Flicker  Memories  Firnny    10  ..11/  1/41 

Football  Thrills  of  1940.. For  Grid  Fans.  10  ..  9/27/41 

Lions  on  the  Loose  Good    9  ..  6/14/41 

Memory  Tricks  Amusing    9  ..4/  5/41 

Penny  to  the  Rescue  Excellent    10  ..2/  1/41 

Quicker'n  a  Wink  Excellent    9  ..11/9/40 

Quiz    Biz  Entertaining  ...  9  ..  2/22/41 

Sea  for  Yourself  Holds  Interest..  10  ..  1/4/41 

Water  Bugs  Very  Good    10  ..  8/16/41 

Wedding    Bills  Very    Good   10  ..12/7/40 

FITZPATRICK  TRAVELTALKS  (12)  (Tech.) 

-218  Alluring  Alaska  Usiral   

-214  Beautiful    Ball  As  Usual  .. 

-211  Capital    City  Fair   

-212  Cavalcade  of 

San  Francisco   Too    Late. . 

-219  Glimpses  of  Kentucky. .. Good   

-221  Glimirses  of  Washington 

State   Usual   

-222  Haiti,  Land  of  Dark 

Majesty   Good   

-216  Mediterranean  Ports  of 

Call   Out-dated  . 

-213  Old   New  Mexico  Fair   

-215  Old  New  Orleans  As  Usual  .. 

-217  Red  Men  on  Parade  Fair   

-220  Ynsemite  the  Magnificent. Colorful  . . . 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


9 

. .  4/  S/41 

9 

..12/  7/48 

9 

. .  9/  7/40 

9 

. .  9/28/40 

8 

. .  5/10/41 

9 

. .  8/16/41 

9 

. .  6/28/41 

9 

..  2/  1/41 

9 

..11/  9/40 

9 

..  1/  4/41 

9 

..  3/  1/41 

« 

. .  £714/41 

June  27,  1942 


SHOWMEN'S    TRADE  REVIEW 


25 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADiO  1940-41  (Cont.) 


Comment  Running 
Time 

CARTOONS  (16)  (Tech.) 
W-346  Bear  and  tlie  Beavers.  .Very    Good  8 

W-347  Dog    Trouble   Very  Funny  ....  8 

W-342  Field    Mouse  Excellent    9 

W-345  First  Swallow   Excellent    8 

W-343  Fraidy  Cat  Funny    7 

W-344  Hungry  Wolf  Fair    9 

W-348  Little    Gravel    Voice  Amusing    8 

w  341  Night  Before  Xmas  For  Xmas   9 

W-349  Puss  'N   Toots  Very  Funny  .  7 

MINIATURES  (10) 

M-331  Changed    Identity  Excellent    10 

M-335  Ftrtlier  Proiiliecies  of 

Nostradamus   Very  Good   ....  II 

M-332  Greenio,   The  Fine    II 

M-333  Lady  or  the  Tiger  Good    10 

M-334  Soaring  Stars   Good    10 

OUR  GANG  (10) 

C-392  Come  Back  Miss  Pipps.  .Amusing    10 

C-396  Don't    Lie   Good    II 

C-395  Going   to   Press  Good    II 

C-391  Helping  Hands  Very    Good   10 

C-394  Melodies  Old  and  New... Fair    II 

C-397  Surprised  Parlies   Average    II 

C-393  Wedding  Worries  Funny    II 

PASSING   PARADE  (10) 

K-383  Flag  o(  Mercy  Very    Good   10 

K-385  Incredible  Stranger  ...  Very  Fine    II 

K-381  Strange   Testament  Unusual    11 

K-382  We  Do  It  Because  Interesting    10 

K-384  Woman  in  the  House. .  .Unusual    II 

PETE  SMITH  SPECIALTIES  (14) 

S-366  Aero- Batty   Humorous    9 

S-361  Army   Champions  Excellent    10 

S-3B4  Aqua    Antics  Excellent    8 

S-369  Barbee-Cues   Good    II 

S-362  Fancy   Answers  Excellent    9 

S-363  How  to  Holil  Your 

Husband — Back   Excellent    10 

S-368  Pete  Smith's  Scrapbook . .  Very  Good   ....  9 

S-367  Victory  Quiz   Amusing    9 

S-365  What   About   Daddy?  Good    10 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely    21 

TRAVELTALKS  (12)  (Tech.) 

r-318  Colorful  North  Carolina.  .Very  Good    9 

T-322  Exotic  Mexico   Good    10 

1-313  Georgetown.  Pride  of 

Penang   Very  Good   10 

T-320  Glacier    Park  and 

Waterton   Lakes   Fair    9 

T-3II  Glimpses  of  Florida  Interesting   ....  10 

T-315  Historic  Maryland  Good    9 

T-312  Inside   Passage  Good    10 

T-319  Land  of  the  Quintuplets.  .Good    10 

T-317  Minnesota,  Land  of 

Plenty   Good    10 

T-321  Picturesque  Patzcuaro  .  ..Good   9 

T-314  Scenic    Grandeur  Good    9 

T-316  West  Pointonthe  Hudson. Good    9 

TWO  REEL  SPECIALS  (6) 

A.303  Don't  Talk   Potent    20 

A-302  Main  Streel  on  the 

March!   Good    20 

A-301  Tell  Tale  Heart  A  Masterpiece  .  20 

PARAMOUNT  1940-41 

ANIMATED  ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good    7 

HO-II  Copy  Cat  Fair    7 

HO-3  Mommy   Loves   Puppy. ..  .Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals 

(Down  on  the  Farm) .. Excellent    fl 

HO-8  Triple  Trouble  Just   Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO-13  Twinkletoes   in    Hat   Stuff   7 

HO-IO  Twinkletoes,  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-5  Wild   Oysters  Unusual    7 

HO- 12  Wizard  of  Arts 


HO-9  Zero,   the  Hound. 


.So-So    7 


CO- 1 

MO-4 
MO-5 
MO-6 
MO-I 
MO-2 
MO-3 

GO-3 
GO-2 
GO-6 
GO-7 

GO-8 

GO-5 
GO-4 

AO-5 
AO-4 
AO-7 
Aa.2 
AO-3 
AO-fi 

UO-2 
UO-4 
UO-3 
UO-I 

VD-3 
VO-5 
VO-I 
VO-4 

VO-2 

EO- 1 1 

EO-4 

EO-8 

EO-2 

EO-IO 

EO-7 

EO-12 

EO-9 

EO-I 

EO-3 

eo-6 

EO-3 


COLOR  CLASSIC 

Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 


Delhi   Good 

Indian  Durbar  Gorgeous   

The  Jungle  Excellent   

River  Thames — Yesterday. Beautiful   

Sacred  Ganges  Dull   

Village  in  India  Fair   

GABBY  CARTOONS  (8)   (Tech  ) 

All's  Well  Silly   

Constable   Satisfactory  ... 

Fire  Cheese   Average    7 

Gabby  Goes  Fishing  Fair    7 

it's  a  Hap-Haii-Happy 

Day   Poor   

Swing   Cleaning  Fair  

Two  for  the  Zoo  Good  ... 

HEADLINERS  (8) 

Bob  Chester  &  Orch  Average   

Gene  Krupa  &.  Orch  For  Jitterbugs 

Hands  of  Destiny  Interesting 

Listen  to  Larry  Satisfactory 

Johnnie  Messner  &  Orch. ..Fair    II 

Those  We  Love  Different    II 


MADCAP  MODELS  (6)  (Tech.) 


Dipsy  Gipsy  Very  Good. 

Gay   Knighties  Cute   

Hoola    Boola  Novel   

Western    Daze  Novel   


9 

9 
9 
9 

PARAGRAPHICS  (6) 

Breezy  Little  Bears  Excellent    10 

Guardians  of  the  Wilds... Fine    10 

Nature's    Nursery  Excellent    10 

Red.  White  and  Blue 

Hawaii   Fair    II 

Seeing  U  Believing  Fair    II 

POPEYE  (12) 

Child  Psykolojiky   Good    7 

Eugene,  the  Jeep  Funny    7 

Flies  Ain't  Human  Fair    7 

My  Pop,  My  Pop  Amusing    7 

Olive's  Boithday  Presink.Snainiy    7 

Olive's  Sweepstake  Ticket    7 

Pest   Pilot  Fair    7 

Poneye  Meets 

Rip  Van  Winkle  Fair    7 

Poneye  Meets  William 

Tell   Funny    7 

Problem  Pappy  Fair    7 

Quiet  Pleeze  Very  Good  ..  7 

With  Poopdeck  Pappy  Entertaining  7 


Reviewed 
Issue  Of 

5/  2/42 
5/  2/42 
2/  7/42 
4/  4  42 
2/  7/42 
2/28/42 
5/23/42 
12/20/41 
6  20  42 


.  f  1/22/41 

.  5,23/42 
.  2/  7/42 
.  5/  2/42 
.  5 '23/42 


1 1/20/41 
5/  2/42 
4/  4/42 

10/25/41 
2/28/42 
.  5/30/42 

12/20/41 


.  2/28/42 
.  6  20/  42 
.12/20/41 
.  2/  7/42 
.  5/23/42 

.  5/  2/42 
.11/  1/41 
.  2/  7/42 
.  6/  6/42 
.  1 1/29/41 

. 12/20/41 
.  5/23/42 
.  6  20  42 
.  2/28/42 

. 12/21/41 

.  2/28/42 
.  6/20/42 

.11/29/41 

.  5/  2/42 
.  9/27/41 
.  2/  7/42 

. 10/25/41 
.  3/28/42 

.  2/28/42 
.  6  20  42 
. 12/20/41 
.  2/  7/42 

.  3/28, 42 

.  2/  7/42 
.11/15/41 


. 12/21/40 
.  7/19/41 
. 11/23/40 
.11/23/40 

.  3/15/41 
.  5/10/41 
.  Not  Rev. 
.  Not  Rev. 

.  6/28/41 
.  2/15/41 
.  Not  Rev. 
.  5/31/41 

.  Not  Rev. 

.  4/  5/41 
.  5/10/41 
.  8/23/41 
.11/23/40 
.  1/25/41 
.  2/22/41 

.  I/I8/4I 
.11/23/40 
.  fi  28/41 
.  7/19/14 

.  8/23/41 
.  4/19/41 
.  2/15/41 

.  4/  5/41 
.  2/22/41 
.  7/I9/4I 
.11/  2/40 
.12/21/40 
.  5/31/41 

.  4/19/41 
.  9/27/41 
.  6/28/41 
.  I/II/4I 

.  I/I8/4I 
.  9/20/41 
.11/  2/40 

.  3/22/41 
. 12/  7/40 

.  7/19/41 
. 12/  7/40 
.  4/19/41 
.11/  2/46 
.  5/31/41 
.Not  Rev, 
.  8/23/4  1 

.  5/IO'4l 

.10'  5/40 
.  1/25/41 
.  3/22/41 
. 12/  7/40 


POPULAR  SCIENCE  (6) 

JO-2  No.  2  Interesting 

JO-3  No,  " 
JO-4  No 
JO-5  No 
JO-6  No 


Running 
Time 


3  Interesting 

4  Lsual    10 

5  Interesting    ....  10 

6  Up  to  Standard  .   1 1 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent    II 

SO-4  Forgotten    Man  Typical    10 

SO-I  Trouble  With  Husbands. .  .Great    Fun   II 

SO-2  Waiting  for  Baby  A    Howl    10 

SPECIAL  CARTOON  (I)  (Tech.) 

FFO-I  Raggedy  Ann  Very    Good   19 

SPGRTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent   

RO-8  Canine  Sketches  Fine   

RO-5  Feminine    Fitness  Very  Good  .... 

RO-7  Fishing  Fever  Appealing   

RO-4  Marine    Round-up  Excellent   

RO-3  Motorcycle   Stunting  Thrills  Aplenty. 

RO-IO  On  the  Spot  Funny   

RO-II  Lasso    Wizards  Good  Action  Stuff 

RO-12  Snow    Dogs  Excellent   

RO-2  Snorting    Everglades  Very  Good  

RO-9  Sun    Fun  Exhilarating  .. 

rtO-13  What's  Lacrosse  Very   Good   10 

LNUSUAL   OCCUPATIONS  (6) 

LO-2  No.    2  Interesting    10 

LO-3  No.    3  Good    10 

LO-4  No.    4  Good    II 

LO-5  No.    5  A    Wow   1 1 

LO-6  No.    6  Very  Good    10 

1941-42 

FASCINATING   JOURNEYS   (Tech.)  (2) 

Ml-I  Road  in  India  Interesting    ....  10 

HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine    10 

AI-3  Carnival  in  Brazil  Good    10 

AI-2  Copacabana  Revue  Good    10 

AI-5  Hands  of  Victory  Box  Office   V2 

AI-4  Nightmare  of  n  Goon  Funny   10' 2 

HEDDA    HOPPERS    HOLLYWOOD  (6) 

Zl-I  No.  I  Excellent    10 

ZI-2  No.  2  Fair    10 

ZI-3  No.  3  Good    10 

ZI-4  No.  4    10 

MADCAP   MODELS  (Tech.)  (6) 

UI-2  Jasper  &.  the  Watermelons.  Excellent    10 

UI-4  Mr.  Strauss  Takes  a  Walk. Excellent    S'/z 

Ul-I  Rhythm  in  the  Ranks  Excellent    8 

LI -3  Sky  Princess   Excellent    9 

U  I  -D  Tulips  Shall  Grow   9 

POPEYE  (12) 

EI-5  Blunder    Below  Excellent    7 

El -6  Fleets   of   Stren'th  Very    Good    ...  7 

El-I  I'll  Never  Crow  Again ....  Fair    7 

EI-4  Kickin'  the  Conga  Round. Funny   7 

El -9  Many  Tanks   Fa'r    8 

EI-2  Mighty  Navy  Funny    7 

EI-3  Nix  on    Hypnotricks  Very  Funny  ....  7 

El -8  Olive  Oyl  and  Water 

Don't  Mix   Funny    7 

-EI-7  Pipeye.  Pur»eye.  Poopeye 

and  Peepeye   Very  Funny  ...  7 

POPULAR  SCIENCE  (6) 

1  Very    Good   II 

2  Very    Good   II 

3  Good    II 

4    10 

5   Very  Interesting  II 

QUIZ  KIDS  (6) 

1   Very  Good   10 

2   They're  Good...  II 

3   Good    10 

4   Good 

5   Good 


j|-l  No. 
1 1 -2  No. 


J  I -3 
J  I -4 
JI-5 


No. 
No. 
No. 


Ql-I  No. 
QI-2  No. 
QI-3  No. 
QI-4  No. 
QI-5  No. 


lOli 


ROBERT  BENCHLEY  (4) 

SI -I  How  To  Take  a  Vacation ..  Funny    10 

SI-4  Keeping   In  Shape   10 


SI-2  Nothing  But  Nerves  Very  Good. 

SI-3  Witness.  The   Chucklesome  ... 

SPEAKING  OF  ANIMALS  (6) 

YI-3  At  the  County  Fair  Swell   

YI-1  In  a  Pet  Shop  A  Howl   

Y  I  -4  In  the  Circus  Good   

YI-2  In  the  Zoo  Hilarious   


SPECIAL  CARTOON  (Tech.) 

FFI-I  The    Raven   Excellent    14',: 

SPORTLIGHTS  (13) 

Rl-G  Better  Bowling  Excellent    10 

RI-5  Buying  a  Dog  Very    Good   10 

Rl-ll  Down  They  Go   10 

RI-IO  Hero  Worship   Swell    10 

RI-7  Lure  of  the  Surf  Very    Good   10 

RI-2  Meet  the  Champs  Excellent    10 

l!l-!l  Personality  Plus    10 

RI-4  Quick    Returns  Pretty  Good  ...  10 

Rl-I  Shooting  Mermaids  Very    Good   10 

RI.3  Sittin'  Pretty   Excellent    10 

RI-8  Timing   Is   Everything ....  Very    Good    ...  10 
SUPERMAN  CARTOONS  (12)  (Tech.) 

WI-4  Arctic  Giant   Good    9 

WI-5  Bulleteers   Good    9 

WI-3  Billion  Dollar  Limited. ..  For  the  Fans...  8"; 

^^'1-7  Electric    Earthquake    9 

WI-6  Magnetic  Telescope   For  the   Fans..  9 

wl-2  Mechanical   Monsters  Good    10 

Wl-I  Superman   A  Cinch  to  Sell .  II 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.  I   Good    10 

LI-2  No.  2   Very    Good   10 

LI-3  No.  3   Very    Good   II 

LI  -4  No.  4   Good    II 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech. 

141 15  Art  of  Self  Defense  Good   

141 13  Art  of  Skiing  Excellent   

14103  Baggage    Buster  Hilarious   

14105  Canine   Caddy  Tops   

141 14  Chef    Donald  Up  to  Par  

14112  Donald's    Camera  A  Scream  

14107  Early  to  Bed  Satisfactory  ... 

14102  Gentleman's    Gentleman .  .Tops   

NIOI  Golden    Eggs  Excellent   

14104  Good  Time  for  a  Dime. .  .Excellent   

141 1 1  Lend  a  Paw  Superb   

14117  Mickey's  Birthday  Parly. Very  Good   

14106  Nifty  Nineties  Amusing   

I4II0  Old  MacDonald  Duck  Excellent   

14109  Orphan's  Benefit  Very  Good  

141 18  Pluto.  Jr  Very  Fun.-iy  ... 

14108  Truant  Officer  Donald ....  Excellent   

141 16  Village  Smithy  Excellent   


Reviewed 
Issue  Of 

. 1 1/23/40 
. 12/21/40 
.  3/22/41 
.  4/  5"4I 
.  6/28/41 

.  4/19/41 
.  5/31/4! 
.11/16/40 
.  2/22/41 

. 12/21/40 

.  1/25/41 
.  3/22/41 
. 12/21/40 
.  3/22/41 
.12/  7/40 
.  1 1/23/40 
.  5/10/41 
.  6/28/41 
.  7/19/41 
. 10/26/40 
.  4/  5/41 
.  8/23/41 

,12/  7/40 
.  2/13/14 
.  3/29/41 
,  5/31/41 
,  8/23/41 


.  1 1/22/41 

. 10/11/41 
.  3/14/42 
.12/  6/41 
4  25  42 
.  5    2  42 

.  9/20/41 
. 1 1/29/41 
.  2/28/42 
.  Nut  Rev. 

.  1  31  42 

.  5/  2/42 
.12  20/41 
.  3  ,21  42 
.  Not  Rev. 

.  2/21/42 
.  5/  2/42 
. 10/11/41 
.  1/31/42 
.  6/  6/42 
.12/  6/41 
. 12/20/41 

.  6/13,  42 

.  4/18/42 


. 10/11/41 
. 1 1/22/41 
.  1/31/42 
.Not  Rev. 
.  6/  6,  42 

.  9/20/41 
.12/  6/41 
.  2/28/42 
.  5/  2/42 
.  6/  6/42 

.10/11/41 
.Not  Rev. 
.  12/20/41 
.  3/14/42 

.  1/31/42 
.  9/20/41 
.  6  13  42 
.  11/15/4! 

.  5/  2, '42 

.  1/31/42 
.  I2/20'4I 
.  Not  Bev. 
.  6  13  42 
.  2/21/42 
.  10/11/41 
Not  Rev. 
.  I  1/29/41 
.  9/27/41 
.11/15/41 
.  5/  2  42 

3/14/42 
5/  2/42 
1/24/42 

Not  Rev. 
5/  2  42 

12/20/4! 
8/  2/41 

10/11/41 
12/  6/41 
2/21/42 
,  4/23/42 
Not  Rev. 


.  2/  7  42 
.  I  I/29./4I 
.  5/10  4  1 
.  6/  7/41 
.  12/27/41 
.  10  23/41 
.  7/26,'41 
.  4'  3/41 
.  4/  5  '41 
.  5/10  '41 
. 10  23  41 
.  3  21/42 
6/  7 '4 1 
'  4/41 
'30/41 
3  21 '42 
8  '23/41 
2/  7/42 


Comment 


(6) 


Running 
Time 


EDGAR  KENNEDY 

13406  Aijple  in  His  Eye  Hokey    18 

13403  Draited  in  the  Depot   19 

13403  It  Happened  All  Night.. Fair    19 

13404  Mad  About  Moonshine. .  .Fair    18 

13401  Sunk  by  the  Census  Funny    18 

13402  Trailer  Tragedy   Funny    17 

INFORMATION  PLEASE  (13) 

No.  2  (Ruth  Gordon)  Good    10 

No.  3  (Alice    Marble)  Swell  As  Usual.  10 

No.  4  (Louis  Bromfield) .  .Excellent    II 


.10 


14202 
14203 
14204 
14203 
I420G 
14207 
14208 
14209 
14210 
1421 1 
14212 
14213 


r.'i7(]3 
13706 
13703 
13702 
13704 


13501 
13504 
13502 
13503 


14402 
14403 
14404 
14405 
14406 
14407 
14408 
14409 
14410 


14501 
14503 

14502 


14307 
14313 
14310 
14302 
14306 
14308 
1431  I 
14305 
14304 
14303 
14312 
14309 


24104 
24  1(J3 
24102 
24101 


23404 
23402 
23405 
23403 
23401 


24201 
24202 
242(13 

24204 
24205 
24206 

2i2()7 


23705 
23703 
23701 
23704 
23702 


23101 
23102 
23103 
23104 
23105 
Spec. 
23106 
23107 
23108 
23109 
23 1  1 0 
231 1 1 


24407 
24403 
24410 
24402 
2440r, 
24405 
24408 
24409 
24404 
24401 


23303 
23501 
23502 

24310 
24309 
24304 
24302 
24305 
24303 
24307 
24301 
24308 
24306 


No.  5  (Wendell    Willkie)  .Good 

No.  6  (Jan  Struther)  Excellent  ... 

No.  7  (Anna    Neagle) . . . .  Very  Good  . 

No.  8  (Boris    KarlofT)  Excellent  ... 

No.  9  (Alice    Marble)  Excellent  ... 

No.  10  (Louis  Bromfield) . Entertaining 

No.  II  (Jan  Struther)  Very  Good.. 

No.  12  (Boris    Karloff) . .  .Good 


10 
II 
10 
10 
II 
ID 
II 
12 

No.  13  (Anna  Neagle)  Excellent    10 

LEON  ERROL  (6) 

Fired  Man   Mildly  Amusing  20 

Panic  in  the  Parlor  Unfunny   20 

Polo   Phoney   Good    18 

Tattle  Talevision   Funny    19 

When  Wifle's  Away  Fair    20 

RAY  WHITLEY  (4) 

Bar  Buckaroos   Good    16 

Musical  Bandit   Entertaining    ..  16 

Prairie  Spooners   Very  Good    13 

Red  Skins  &  Red  Heads.  . Poor    18 

PICTURE  PEOPLE  (13) 
No.  2   Good 


No.  3   Night  Club  Plug  10 


18 


No.  4   Good 

No.  5   Fair   

No.  6   Fair   

No.  7   Average  .... 

No.  8   Fair   

No.  9   Fair   

No.  10   Fair   

SPECIAL  SUBJECT 

Growing  Up  (Quins)  Wide  Appeal 

SOUTH   AMERICA  (3) 

Eyes  on  Brazil  Very  Interesting  10 

How  Goes  Chile  Very  Good    10 

What's  Happening  in 

Argentina   Very  Timely  ...  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 


KolliJiq  Rhyllil 

Snow  Eagles   Excellent   

Snow  Fun   Exliilaraling  ... 

Sportsman's  Partner  ....For  Dog  Lovers. 
Steeds  and  Steers  Good 


10 
9 

9 
9 
9 

Sword  Soldiers   Technical    9 


1941-42 


DISNEY  CARTOONS  (18)  (Tech. 

Army    Mascot   Excellent   

Donald  Gets  Drafted  A  Scream   

Donald's    Snow    Fight. .  Excellent   

Symphony  Holt   Excellent   

EDGAR  KENNEDY  (6) 

Heart  Burn   Antusitig   

I'll  Fix  It  Funny   

Inferior  Decorator  Funny   

Quiet  Fourth   Funny   

Westward  Ho-Hum   Funny   

INFORMATION   PLEASE  (13) 

No.  1  (John  Gunther)  ...Excellent   

No.  2  (Howard    Lindsay). Up  to  Par  

No,  3  (Cornelia  Otis 

(Skinner)   Good   

No.  4  (John   Gunther) ....  Excellent   

No.  5   (John  Carradine)  .  Good   

No,  6  (Howard   Lindsay)  .Very  Good  

Nn   7  (Cornelita  Otis 

Skinner)   Good   

LEON  ERROL  (6) 

Framing  Father  Very  Funny  .... 

Home  Work   Funny   

Man-l-Cured   Funny   

Wedded  Blitz   Funny   

Who's  a  Dummy?  Amusing   

MARCH  OF  TIME  (13) 

Thumbs  L'p,  Texas  Excellent   

Norway  in  Revolt  Timely   

Sailors  With  Wings  Excellent   

Main  Street.  U.S. A  Propaganda  ... 

Our  America  At  War. ..  .Timely.  Vital.. 

Battlefields  of  Pacific. ..  .Timely   

When  Air  Raids  Strike.  Potent   

Far  East  Command  Timely   

Argentine  Question   Interesting  .... 

America's  New  Army. ..  .Timely   

India  in  Crisis  Infnrntnlive  .... 

India  at  War  Timely   

PICTURE  PEOPLE  (13) 

Children  of  the  Stars  Fair   

Hobbies  of  the  Stars  Good   

Hollywood   at    Home  Fair   

Hollywood  Sports   Good   

Hollywood  War  Effort.  ...  Enteriniiiing  ... 

How  To  Be  a  Star  Good   

Palm  Sprinos  Week- End .  Fair   

Star    Portraits   Good   

Stars'   Day  Off  Average   

Stars  in   Defense  Interesting   

RAY  WHITLEY  (4) 

Cactus  Capers   Very  Good   

California  or  Bust  Good   

Keep  Shooting   Very  Good  .... 

SPORTSCOPES  (13) 

Byron    Nelson   Good   

Cruise  Sports   Out  of  Date.... 

Crystal  Flyers   Exhilarating  ... 

Dog  Obedience   Boxoffice   

Fighting  Fish   Excellent   

Gaucho  Sports   Interesting  .... 

Jungle  Jaunt   Amusing   

Pampas  Paddock   For  Horse  Lovers 

Public  Sport  No.  I  Good   

Ten  Pin  Parade  Good   


19 
19 
20 
18 

171/2 

22 

20 

19 

20 

20 

19 

19 


Revieweo 
Issue  Of 

.  6/14/41 
.Not  Rev 
.  4/12/41 

.   3/    1/4  1 

.  9/14/40 
. 10/19/40 


, 10/19 '40 
,11/16/40 
, 12/14/40 
,  2/  1/41 
.  3/  1/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.  6/  7/41 
.  7/26/41 
.  7/26/41 
,  B/23/41 


2/  1/41 
Not  Rev. 

5/17/41 
1 1/16/40 

4/  5/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


,10/19/40 
1 1/16/40 
12/14/40 
.  2/  1/41 
3/  1/41 
,  3/23/41 
,  4/12/41 
,  5/17/41 
6/  7/41 


. 12/14/40 


3/  1/41 
8/23/41 


4/12/41 


.  3/  1/41 
.  8/  9/41 
.  6/  7/41 
.10/19/40 
.  3/  1/41 
.  4/  5/41 

Not  Rev. 
.  2/  1/41 
.12/14/40 

11/16/40 
.  7/26/41 
.  5/10/41 


6/  6/42 
5/16/42 
5/  2/42 
4/25/42 


3/21/42 
10/25/41 

5/16/42 
12/27/41 

9/27/41 


. 10/25/41 
.  I  l/29,'4l 

. 12/27/41 
.  2/  7/42 
.  5/  2/42 
.  6/13/42 

.  6/  6/42 


,  5/  9/42 
2/  7/42 

10/  4/41 
.  5/16/42 

12/  6/41 


8/16/41 
9/27/41 
10/23/41 
1 1/22/41 
12/13/41 
12/20/41 
3/10/42 
2/14/42 
3/  7/42 
,  4/  4/42 
,  5/  9/42 
6  13/42 


3/21/42 
11/29/41 
6/  6;'42 
10/25/41 
3^21742 
2/14/42 
5  9  42 
6/  6/42 
12/27/41 
10/  4/41 


.  4/18/42 
.12/  6/41 
.  1/31/42 


,  6,  6/42 
5/16,,'42 

12/27/41 

11/  1/41 
2/14/42 

12/  6/41 
3 '2 1  '42 

10/  4/41 
4/18/42 
3/21/42 


26 


SHOWMEN'S    TRADE  REVIEW 


June  27,  1942 


20TH  CENTURY-FOX  1940-41 


UNIVERSAL  1940-41 


Running 
Time 


Reviewed 
Issue  Of 


ADVENTURES  OF   A   NEWSREEL   CAMERAIMAN  (4) 


1201  IVIidget  Motor  Mania  Unusual  . 

1203  Modern  Higliway   Good  .  .. 

1202  Training  Police  Horses. .  .Excellent 


MAGIC  CARPET  OF  MOVIETONE  (8) 

1108  Arctic  in  Springtime   10 

1106  Caribbean  Sentinel   Good    lU 

1 101  Eskimo  Trails   Enlicjlittiiinij    ..  10 

1 103  Isle  of  Mystery   10 

1 109  Letter  From  Cairo   10 

1102  Land  of  Flowers  (Tech.)  .Colorful    U 

1107  Miracle  of  Hydro  Different    10 

1 104  Old  Dominion  State 

(Tech.)   Very  Good    10 

1105  Snotlight  on  Indo-China   10 

1110  Winter  in  Eskimo  Land   10 


. 10/12/40 
.  3/  1/41 
.  2/  8/41 


.Not  Rev. 
.  4/20/41 
.  8/10/40 
Not  Rev. 
.  Not  Rev. 
.  8/I0/4U 
.  4/19/41 

.11/30/40 
.Not  Rev. 
.Not  Rev. 


SPORTS  REVIEWS— THORGERSEN  (6)  (3  In  Tech.) 


1303 

Bowling  for  Strikes  

For 

Bowlers  . . . 

10 

..10/12/40 

1307 

Fun  on  Rollers  

10 

..Not  Rev. 

1302 

Lure  of  the  Trout(Tech.) 

For 

Fly  Casters 

10 

. . 1 1/30/40 

1306 

Playing  With  Neptune.. 

Very 

Good 

9 

. .  4/19/41 

1304 

Good 

10 

. ,  2/  8/41 

I30S 

10 

. .  Not  Rev. 

TERRYTOONS  (26)   (13  In  Tech.) 

1510  Baby  Seal    7 

1515  Bringing  Home  the  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

1511  Dog's  Dream    7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless  Hector    7 

1503  Happy  Haunting  Grounds   7 

1513  Horse  Fly  Opera   7 

1558  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean. Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims.  Good  (Tech.)  ..  7 
1552  Lucky   Duck   (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   Rhvthmic(Tech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow   Man    7 

1556  Temperamental  Lion  Amusing(Tech.)  7 

1502  Touchdown  Demons   Amusing    7 

1516  Twelve  O'clock  and  All  Ain't  Well   7 

1559  Uncle  Joey   (Tech.)   7 

I30G  What  a  Little  Sneeze 

Will  Do   Good    7 

1500  What  Happens  at  Night  (Tech.)   7 

1509  When  Knights  Were  Bold.Jnst  a  Cartoon..  7 

WORLD  TODAY 

1704  Aii2acs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire    in    Exile   10 

1702  War  in  the  Desert   10 


.  Not  Rev. 
.Not  Rev. 

.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/26/41 
. 10/12/40 
.  1 1/30/40 
.Not  Rev. 
.  Not  Rev. 
.  2/  8/41 
. 12/  7/40 
.12/  7/40 
.  Not  Rev. 
.  2/15/41 
.10/  5/40 
.  Not  Rev. 
.  Not  Rev. 

.  2/15/41 
.  Not  Rev. 

.  4/20/41 


Not  Rev. 
.  4/19/41 
Not  Rev. 
Not  Rev. 


1941-42 


ADVENTURES  OF  A  NEWSREEL  CAMERAMAN  (4) 
2206  Guardians  of  the  Sea  Very  Good  

2202  Highway  of  Friendsliip. .  Informative  .... 

2204  Men  for  the  Fleet  Excellent   

2201  Soldiers  of  the  Sky  Excellent   

2203  Wonders  of  the  Sea  

2205  Wings  of  Defense  

MAGIC  CARPET  OF  MOVIETONE 

2103  Call  of  Canada  

2107  Gateway  to  Asia  Very  Gco;i   

2102  Glacier  Trails   Good   

2100  Heart  of  Mexico   

2108  India  the  Golden  Very  Good   

2104  Jewel  of  the  Panhc  

2101  Sagebrush  and  Silver  Interesting  .... 

2105  Secret  of  the  Fjord  


SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel .  Excellent  ... 

2304  Evergreen  Playland   Good   

2302  Life  of  a  Thoroughbred. .  .Excellent  ... 

2303  Playtime  in  Hawaii  Very  Good  .. 

2306  Setting   the  Pace  

2305  Snow  Trails   Excellent  ... 


TERRYTOONS  (2fi) 

2562  All  About  Dogs  Amusing 

2504  Back  to  the  Soil  

2555  Bird   Tower  (Tech.)  

2558  Cat  Meets  Mouse  (Tech.). Very  Good 
2508  Eat    Me    Kitty  Eight 

to    the    Bar  Good    .  . . . 

2506  Flying  Fever   Good   

2503  Frozen  North   Very  Good 

2507  Funny  Bunny  Business. Good  .... 
2513  Gandy  Goose  in  the 


2510  Gandy  Goose  in  Tricky 


2514  Gandy  Goose  in  Tire 

Trouble   

2557  Happy  Circus  Day 


2501  Ice  Carnival   

2560  In  Lights  Out  (Tech. 

2501  Neck  and  Neck  (Ted 
2509  Oh,    Gentle  Spring. 

2551  Old    Oaken  Bucket 

(Tech.)   

2552  One  Man  Navy  (Te 
2559 
2554 
251 1 

2556  Torrid  Toreador  (Tech.) .  .Good   

2502  Uncle  Joey  Comes  to  Town.  Funny  

2553  Welcome  Little  Stranger. Good  (Tech.) 

2512  Wilful  Willie   Amusing    . ..  . 

2505  Yarn  About  Yarn  Good   


Sham  Battle  Shenanigan. Good  (Tech.) 
Slap     Happy  Hunters  


WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely,  Excellent 

2405  Courageous  Australia   

2403  Dutch  Guiana   Very  Good   

2404  Hub  of  the  World  Good   

2406  Men  of  West  Point  . .  

2402  Uncle  Sam's  Iron  Warriors  


9 

.  6/13/42 

HI 

.11/  1/41 

9 

.  1/17/42 

10 

.  8/  2/41 

10 

.  Not  Rev. 

10 

Not  Rev. 

(12) 

10 

.  Not  Rev. 

9 

.  6/13/42 

10 

.11/  1/41 

10 

.  Not  Rev. 

8 

.  6/13/42 

10 

.Not  Rev. 

10 

.  9/20/41 

10 

Not  Rev. 

10 

.11/  1/41 

10 

.  1/17/42 

10 

.  2/28/42 

10 

.  1/24/42 

10 

.  Not  Rev. 

10 

.  4/11/42 

7 

.  6/20/42 

7 

Not  Rev. 

7 

.  Not  Rev. 

7 

.  4/18/42 

7 

.  5/  2/42 

7 

.  1/17/42 

7 

.11/  1/41 

7 

.  5/  2/42 

7 

.  Not  Rev. 

7 

.  6/13/42 

7 

Not  Rev. 

7 

.  1/17/42 

7 

.  9/27/41 

7 

.  Not  Rev. 

7 

.  Not  Rev. 

7 

.  5/  2/42 

7 

.  9/20/41 

7 

.  9/27/41 

7 

.  4/11/42 

7  . 

.  Not  Rev. 

7 

.  Not  Rev. 

7 

.  1/17/42 

7 

.11/  1/41 

7 

.11/  1/41 

7 

.  6/13/42 

7 

.  1/24/42 

10 

.  9/20/41 

10 

Not  Rev. 

10 

.  1/17/42 

10 

.  4/18/42 

10 

.  Not  Rev. 

10 

.  Not  Rev. 

UNITED  ARTISTS 


WORLD  IN  ACTION  (12) 

1  Churchill's  Island   Very  Good    20  .  .  4/  4/42 

3  Food,  Weapon  of 

Conquest   Impressive    20  ..4/  4/42 

4  New  Soldiers  Are  Tough .  .Stirring    16  ..  5/30/42 

2  This  Is  Blitz  Grim    Realism..  21  ..3/  7/42 


Comment  Running 

Reviewed 

Time 

Issue  Of 

Um  n  1  UU  IN  o 

V  to)  1 1  ecn. ; 

5252 

Andy  Panda's  Pop  

.Enjoyable   

8 

.  8/  9/41 

5249 

Dizzy  Kitty   

.So-So   

8 

.  5/17/41 

5246 

.Good   

7 

.  2/15/41 

5247 

Hysterical  Higli  Spots  in 

7 

.  3/29/41 

5243 

.Very  Good   . . . 

8 

. 1 1/30/40 

5245 

Mouse  Trappers   

.Amusing   

7 

.  2/  8/41 

5253 

Screw  Driver   

.Good   

7 

.  9/  6/41 

5248 

Scrub  Me,  Mamma, 

With  a  Boogie  Beat. . 

.Snappy   

7 

.  5/17/41 

5250 

Salt  Water  Daffy  

8 

.  6/  7/41 

5251 

7 

Not  Rev. 

GOING  PLACES  (15) 

5353 

.Interesting  ... 

10 

. 10/12/40 

5351 

.Interesting  ... 

10 

.  9/21/40 

5358 

.Very  Good  .... 

10 

.  3/22/41 

5365 

Garden  Spot  of  the  North 

.Good   

9 

.  8/  9/41 

5359 

Humorous  Tombstones  . . 

.Amusing   

10 

.  4/12/41 

5355 

Hunting  on  Top  of 

the  World   

.Fascinating  ... 

9 

.  12/28/40 

5364 

Isles  of  Fate  

.Good  &  Timely 

10 

.  8/  9/41 

5363 

Meet  Jimmy  the  Chump. 

.Good  Fun  .... 

10 

.  7/19/41 

5354 

Melting  Pot  of  the 

Caribbean   

.Good   

10 

.12/28/40 

5360 

Modern  Way  Down  East. 

.Good   

10 

.  6/  7/41 

5362 

.Pleasing   

10 

.  7/19/41 

5356 

South  of  the  Border  

.Interesting  ... 

10 

.  2/15/41 

5352 

.Good   

10 

. 10/12/40 

5357 

Swankiest  Isle  in 

the  World   

.Interesting  ... 

10 

.  3/15/41 

5361 

Trail  of  Father  Kino... 

.Interesting    . . . 

10 

.  6/14/41 

5226 
5225 

5221 
5222 
5233 
5228 
5230 
5227 

5231 
5232 
5229 
5224 
5223 


MUSICALS— TWO  REEL  (13) 

Bagdad  Daddy  Very  Good    18 

Beat  Me  Daddy- 

Eiglit  to  the  Bar   17 

Class  in  Swing  Good  Variety  ..  16 

Congomania   Latin    Liveliness  20 

Dizzy  Doings   Fair    17 

Jumpin'  Jive   Good    17 

Music  a  la  King  Good  Number  ..  20 

Music  in  the  Morgan 

Manner   Entertaining  ...  18 

Once  Upon  a  SunimerTime.  Average    18 

Rhythm  Revel   Entertaining  ...  18 

Shadows  in  Swing  Average    18 

Tickled  Pinky   Rustic    Rhythm.  18 

Torrid  Tempos   Entertaining  ...  18 


SPECIAL  SUBJECT  (I) 
3110  Swing  With  Bing  Excellent  ... 


18 

STRANGER  THAN  FICTION  (15) 

5372  No.  82  Average    9 

5373  No.  83  Average    9 

5374  No.  84  Good    9 

5375  No.  85  Excellent    9 


5376  No.  86  Up  to  Par. 

5377  Ho.  87  Good   

5378  No.  88  Interesting 

5379  No.  89  Interesting 

5380  No.  90  Interesting 

5381  No.  91  Fair   

5382  No.  92  So-So   

5383  No.  93  Very  Good 

5384  No.  94. 

5385  No.  95. 


9 
9 
9 
9 
9 
9 
9 
9 
9 

.Very  Good    9 


1941-42 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 

6251  Aces  in  the  Hole  Amusing    7 

6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6249  Goodbye  Mr.  Moth  Very  Good    7 

6247  Hams  That  Couldn't 

Be  Cured    7 

6246  Hollywood  Matador   Very  Good    7 

6252  Juke  Box  Jamboree  Good    7 

6242  Man's  Best  Friend  Good    8 

G248  Mother  Goose  on  the 

Loose   Very  Good   7 

6250  Nutty  Pine  Cabin   7 

6243  Pantry  Panic   Good    8 

(Former  title  "What's  Cookin' ") 

6244  $21  a  Day  Once  a  Month  .Average    7 

6245  Under  the  Spreading 

Blacksmith  Shop   Cute    7 

NAME  BAND  MUSICALS  (13) 

0226  Campus  Capers   Excellent    18 

6224  Doin'  the  Town  Entertaining  ...  20 

6229  Gay  Nineties   Fair    15 

6222  In  the  Groove  Entertaining  ...  17 

6221  Is  Everybody  Happy?  Fair    18 

6232  Merry  Madcaps   Good    I51/2 

6233  Rainbow  Rhythm    15 

6227  Rhumba  Rhythms   Fair    15 

6231  Shuffle  Rhythm   Excellent    15 

6223  Skyland  Serenade   Excellent    20 

6230  Swing  Frolic   Very  Good   15 

C228  Tune  Time   Very  Good    16 

6225  Winter  Serenade   Good    l3'/2 

(Former  title  "Jingle  Bells") 

SPECIAL   FEATURETTE  (2) 

Clio  Cavalcade  of  Aviation  Sure  Fire    20 

6111  Menace  of  the  Rising  Sun. Exciting    20 

STRANGER  THAN  FICTION  (15) 

6376  Barnyard  Steam   Buggy.. Good    9 

6375  Blacksmith  Dentist   Good    10 

6373  Candy  Kid   Good    10 

6378  Desert  Ghost   Entertaining  ...  9 

6372  Hermit  of  Oklahoma  Good    10 

6374  Junior  Battlefleet   Good    10 

6382  Master  Carver   Entertaining  ...  10 

6381  Mysteriotrs  Fountain  of 

Health   Entertaining  ...  9 

6379  Pussycat  Cafe   Good    9 

6371  Shampoo  Springs   Very  Good   ....  10 

6377  Sugar  Bowl  Humpty 

Dumpty   Very  Good    9 

6380  Tom    Thumb    Church   9 

VARIETY  VIEWS  15  (5  IN  COLOR) 
6354  Annapolis  Salutes  the 

Navy   Timely    10 

6364  Antarctic  Outpost   Interesting    IO'/2. 

6362  Call  of  the  Sea  Fair    9  . 

6358  Flashing  Blades   Good    9  . 

6353  George  Washington, 

Country  Gentleman  ....Impressive    10 

6357  Keys  to  Adventure  Interesting    ....  9 

6351  Moby  Dick's  Home  Town. Interesting    9 


.  2/  8/41 

Not  Rev. 
. 10/12/40 
. 1 1/30/40 
.  9/  6/41 
.  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
. 1 1/30/40 


4/13/40 


. 10/12/40 
.10/12/40 
. 1 1/30/40 
.12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
Not  Rev. 
.  8/16/41 


,  6/13/42 

.10/11/41 
.  4/  4/42 

Not  Rev. 

,  1/31/42 
6/13/42 
.11/  8/41 

,  4/  4/42 
Not  Rev. 
,11/  8/41 

.  12/  6/41 

.  1/31/42 


,12/20/41 
.  12/13/41 
,  1/31/42 
, 10/18/41 
,  9/  6/41 
,  3/21/42 

Not  Rev. 
,  1/31/42 
,  4/  4/42 

11/  8/41 
3/14/42 
3/21/42 
,  12/13/41 


1/  3/42 
4/11/42 


. 12/20/41 
.12/20/41 
. I  1/  8/41 
.  3/  7/42 
. 10/18/41 
.12/  6/41 
.  6/13/42 

.  6/13/42 
.  3/21/42 
.10/18/41 

.  3/14/42 
.Not  Rev. 


12/13/41 
6/13/42 
5/30/42 
3/  7/42 

10/11/41 
1/31/42 
9/  6/41 


MELODY  MASTERS  (10) 
6506  Cliff  Edwards  and  His 

Buckaroos   Good   

6505  Henry  Busse  &  Orch  Fair 

6504  ' 
G503 
6508 


6510 
6509 
6501 
6507 
6502 


Skinnay  Ennis  &.  Orch. 

Jan  Garber  &  Orch  

Marie  Green  &  Her 

Merrie  Men   Lively  

Carl  Hoff  &  Orch  Notable   

Hal  Kemp  &  Orch  Just  a  Band. 

Matty  Malneck   Snappy   

Freddie  Martin  &  Orch... Fair   

Joe  Reichman  &  Orch  Excellent  ... 


MERRIE  MELODIES  (26)  (Tech.) 
(Produced  by  Leon  Schlesinger) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles  

6713  Cat's  Tale   Good   

6712  Crackpot  Quail   

6709  Elmer's  Pot  Rabbit  Funny   

6718  Farm's  Frolics  Excellent   

6710  Fighting  691/2   Good   

6704  Good  Night  Elmer  

6715  Goofy  Groceries   Novel   

6722  Heckling  Hare   

6720  Hiawatha's  Rabbit  Hunt.. Funny   

6703  Holiday  Highlights   Swell  Satire  ... 

6719  Hollywood  Steps  Out  Excellent   

6723  Inki  and  the  Lion  Good   

6707  Of  Fox  and  Hound  

6708  Shop,  Look  and  Listen ..  .Good   

6711  Snifnes  Bells  the  Cat  Fair   

6726  Snow  Time  for  Comedy... Up  to  Par  

6725  Sport  Champiotis   

6702  Stage  Fright   Satisfactory  

6714  Tortoise  Beats  the  Hare.  .Amusing   

6716  Toy  Trouble   Good   

6717  Trial  of  Mr.  Wolf  Very  Good   

6705  Wacky  Wildlife   Funny  

6721  Wacky  Worm   Excellent   

TECHNICOLOR  SPECIALS  (6) 

6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid    20 

0005  Here  Conies  the  Cavalry   20 

0002  March  on  Marines  Excellent    20 

6003  Meet  the  Fleet  Excellent    20 

6004  Wings  of  Steel  Excellent    20 

SPORTS  PARADES  (10) 

6407  Big  Bill  Tilden  For  Tennis  Fan. 

6404  California  Thoroughbreds. Interesting  .... 
6403  Diary  of  a  Racing  Pigeon. Interesting  .... 
6402  Dogs  You  Seldom  See  Good  Novelty... 

6405  Fight,  Fish,  Fight  Thrilling   

6401  Fly  Fishing   For  Anglers  ... 

0409  It  Happened  on  Rollers  

6410  Lions  For  Sale  Very  Good   

6408  Sail  Ho!   Colorful   

6406  Sky  Sailing   Interesting  .... 


1941-42 


7103 
7109 

7106 
711  I 

7108 

7101 
7102 
7110 
7104 
7107 
7105 


BROADWAY  BREVITIES  (12) 

At  the  Stroke  of  Twelve.. Grab  It   

California  Junior 

Symphony   Good   

Calling  All  Girls  Good   

Daughter  of  Rosie 

O'Grady   Very  Good   

Mayhe  Darwin  Was 

Right   Amazing    20 

Minstrel  Days   Very  Good   20 

Monsters  of  the  Deep.... Good    20 

Pacific  Frontier   Informative  ....  20 

Perils  of  the  Jungle  Exciting    20 

Wedding   Yells    20 

West  of  the  Rockies  Pretty  Good  ...  20 


20 


20 


HOLLYWOOD  NOVELTIES  (6) 

7301  Polo  With  the  Stars   10 

7304  Miracle  Makers   Poor    10 

7303  Points  on  Arrows  Good    10 

7303  Then  and  Now  Fair    10 

7306  There    Ain't    No  Such 

Animal   .Timely    10 

7302  White  Sails   Excellent    10 


VITAPHONE-WARNER  BROS.  1940-41 

Comment         Running  Reviewed 
Time     Issua  Of 

VARIETY  VIEWS  Continued 
6352  NorthernNeighbors(Color)  Interesting    ....    9  ..10/18/41 
6356  Peaceful  (Quebec — 

At  War   Interesting    9  ..12/13/41 

6361  Sports  in  the  Rockies  Good    9    ..4/  4/42 

6359  Sky  Pastures   Good    9    ..3/  7/42 

6360  Thrills  of  the  Deep  Good    9    ..  3/21/42 

6355  Trail  of  the  Buccaneers.  .Excellent    9    ..11/  8/41 

6363  Wings  for  Freedom  Very  Good    10    ..  6/13/42 

BROADWAY  BREVITIES  (9) 

6202  Alice  in  Movieland  Superlative    20  ..11/30/40 

6204  Dog  in  the  Orchard  Meritorious    20  ..  I/I8/4I 

6209  Happy   Faces    20  ..Not  Rev. 

6208  Hunting  the  Hard  Way. .  .Excellent    20  ..  5/24/41 

6201  Just  a  Cute   Kid   20  ..Not  Rev. 

6203  Mack  Sennett  Revival   20  ..Not  Rev. 

6206  Seeing  Eye   Poignant   20    ..4/  5/41 

6207  Sockeroo   Funny    20    ..  5/24/41 

6205  Take  the  Air  Entertaining  ...  20    ..3/  8/41 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19    ..Not  Rev. 

6103  Throwing   a   Party   20    ..Not  Rev. 

HOLLYWOOD  NOVELTIES  (6) 

6304  History  Repeats  Itself  Good   

6301  Football  Highlights   Rockne  Build-up 

6303  Mexican  Jumping  Beans.. Very  Good   

6302  Shark  Hunting   Exciting   

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting   

LOONEY  TUNES  (16) 

6601  Calling   Dr.  Porky  

6612  Coy  Decoy   Funny   

6607  Haunted  Mouse   Very  Good   

6616  Henpecked  Duck   A  Howl   

6608  Joe  Glow  the  Firefly  

6614  Meet  John  Doughboy  

6602  Pre-Historic  Porky  Clever   

661 1  Porky's  Ant   Good   

6609  Porky's  Bear  Facts  Amusing   

6604  Porky's  Hired  Hand  Good   

6610  Porky's  Preview   Amusing   

6613  Porky's  Prize  Pony   

6606  Porky's  Snooze  Reel   

6603  Sour  Puss   Satisfactory  

6605  Timid  Toreador   Good   

6615  We  the  Animals  Squeak.  .Excellent   


10 

. .  9/30/39 

10 

. .  8/31/40 

le 

..11/30/40 

10 

. .  8/  3/40 

. .  9/  6/41 

10 

. .  3/  8/41 

.  .Not  Rev. 

. .  6/21/41 

. .  3/15/41 

. .  9/13/41 

. .  Not  Rev. 

. .  Not  Rev. 

..11/  2/40 

..  5/24/41 

. .  4/  5/41 

. . 12/28/40 

..  4/26/41 

.  .Not  Rev. 

.  .Not  Rev. 

..11/30/40 

..  I/I8/4I 

. .  9/  6/41 

10 

..11/30/40 

10 

. .  3/  8/41 

10 

. . 12/28/40 

10 

.  .Not  Rev. 

,  5/  3/41 
,12/27/41 
,  5/24/41 
,  8/  3/40 
,  4/  5/41 
,11/  2/40 


.  Not  Rev 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
. 12/28/40 
.  5/24/41 
.  I/I8/4I 
Not  Rev. 
.  4/  5/41 
.  Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  Not  Rev. 
.12/28/40 
.  3/15/41 
.  8/30/41 
.  Not  Rev. 
. 10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
. 12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
Not  Rev. 
. 12/28/40 
.  1/18/41 
.  5/  3/41 


.  5/  3/41 
.12/28/40 
.12/  7/40 
.  8/31/40 
.  3/  8/41 
. 10/26/40 
Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


.11/  8/41 

.  5/  2/42 
.  1/24/42 

.  6/13/42 

.  3/28/42 
.  9/13/41 
.  1/  3742 
.  5/16/42 
.11/  8/41 
.Not  Rev. 
.  1/24/42 


.  Not  Rev. 

.  9/13/41 
.  9/13/41 
,  4/  4/42 

.  5/  2/42 
.11/15/41 


June  27,  1942 


SHOWMEN'S    TRADE  REVIEW 


27 


VITAPHONE  1941-42  (Cont.! 

Comment  Running 
TIma 

LOONEY  TUNES  (IG) 

7609  Daffy's    Southern  Ex- 

posure  Fair    7 

7612  Goplier   Goofy    7 

7611  Hobby    Horse    Laughs   7 

7601  Notes  to  You   10 

7610  Nutty  News   Funny    7 

7607  Porky's  Cafe    7 

7604  Porl<y's  Midnight    Matinee    7 

7603  Porky's  Pastry    Pirate    7 

7603  Porky's  Pooch   Good    7 

7602  Robinson  Crusoe,  Jr  Average    7 

7608  Sans  in  Chaps   7 

7606  Who's  Who  in  the  Zoo.. .Funny   7 

MELODY  MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  ...  ID 

7508  Don  Cossack  Chorus  Very  Good    10 

7509  Emil  Coleman  and 

Orchestra   Very  Good    10 

7503  Forty  Boys  and  a  Song... Good    10 

7507  Richard  Himber  &  Orch. . Entertaining  ...  10 

7304  Carl  Hoff  &  Band   10 

7506  Leo  Reisman  &  Orch  Snappy    10 

7305  Playgirls    10 

7301  U.S.C.  Band  and  Glee 

Club   Very  Good    ID 

MERRIE  MELODIES  (26)  (Tech.) 
(Produced  by  Leon  Schlesinger) 
All  This  and  Rabbit 

Stew   Excellent    7 

Aloha  Hooey   Amusing    7 

Bird  Came  COD   7 

Brave  Little  Bat  Fair    7 

Bug  Parade   Clever    7 

Cagey  Canary  Very  Funny  ...  7 

Conrad  the  Sailor  Funny    7 

Crazy  Cruise    7 

Dog   Tired    7 

Draft  Horse   Funny   7 

Hop.  Skip  and  A  Chump   7 

Morton  Hatches  the  Egg.. Good    7 

Lights  Fantastic   Very  Funny    ...  7 

Reissue  of  Old  Glory  Impressive    7 

Rhapsody  In  Rivets  Good    7 

Rookie  Revue   Out  Dated    7 

Saddle   Silly    7 

Wabbit  Twouble   Very  Funny  ...  7 

Wabbit  Who  Came 

to  Supper   Good    7 

Wacky  Wabbit  Funny   7 


7701 

7711 
7710 
7702 
7703 
7706 
7712 
7713 
7716 
7718 
7709 
7715 
7719 

7707 
7704 

7705 
7708 
7714 

7717 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  ParliUn   Good  Show  ....  20 

7004  March  on  America  Excellent   20 

7002  Soldiers  in  White  Excellent    20 

7005  Spanish  Fiesta  Colorful    19 

7001  Tanks  Are  Coming  Excellent   20 

SPORTS  PARADE  (10)  (Tech.) 

7408  Hatteras   Honkers   Good    10 

7405  Hunting  Dogs  at  Work.. Very  Good    10 

-  ■  -     .    ..  ID 

10 

10 
10 
10 
10 


7402  King  Salmon   Fascinating 

7401  Kings  of  the  Turf  Interesting 

7407  Rocky  Mountain  Big 

Game   Good   

7404  Rodeo   Round  Up  

7406  Shoot  Yourself  Some  Golf. Good  Draw 

7403  Water  Sports   Average  ... 


MISCELLANEOUS 


Adventures  in  the  Bronx 

(N.  v.  Zoological  Soe.)  Good    II'A 

Alive  in  the  Deep  (Prod.)  Exciting    22 

Man  the  Enigma  (Prod.)  Informative    25 

Our  Constitution  (Prod.)  Inspiring    19 

Our  Declaration  of 

Independence  (Pred.)   Timely    19 


SERIALS  1940-41 

No.  Chapters 

COLUMBIA 

HoK  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chans. 

Spider  Returns    15  Chaps. 

White  Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle   Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  the  West   15  Chaps. 


1941-42 

COLUMBIA 

Captain   Midnight    15  Chans. 

Perils  of  the  Royal  Mounted   15  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

Spy  Smasher    12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang  Busters    13  Chaps. 

Junior  "G"  Men  of  the  Air   12  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


Revieweo 
Issue  Of 


.  5/  2/42 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  6/13/42 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  12/27/41 
. 11/13/41 
.Not  Rev. 
.  4/  4/42 


.11/15/41 

.  5/  2/42 

.  5/16/42 
.  9'I3'4I 
.  6/  6/42 
.Not  Rev. 
.  3/28 '42 
.Not  Rev. 

.  9/13/41 


.  9/13/41 
.  3/28/42 
.Not  Rev. 
.12/27/41 
.11/  8/41 
.  1/24/42 
.  4/  4M2 
.Not  Rev. 
.Not  Rev. 
.  5/16/42 
.Not  Rev. 
.  4/II/4I 
.  6/  6/42 
.  6/  6/42 
.  1/24/42 
.12/27/41 
.Not  Rev. 
.  1/24/42 

.  4/25/42 
.  5/16/42 


.12/  6/41 
.  6/  6/42 
.  2/  7/42 
.12/  6/41 
.  9/13/41 


.  6/  6/42 
.  4/18/42 
.12/27/41 
.  9/13/41 

.  5/16/42 
.Not  Rev. 
.  5/  2/42 
.11/15/41 


.  8/23/41 
.  5/24/41 
.  5/24/41 
.  5/  3/41 

.  5/  3/41 


Reviewed 
Issue  Of 

11/29/41 
8/23/41 
5/10/41 

Not  Rev. 


3/  8/41 
5/31/41 
8/17/40 
11/23/40 

11/  2/40 
8/  3/40 
2/15/41 

Not  Rev. 


2/21/42 
6/13/42 

12/  6/41 
9/  6/41 
3/21/42 

11/  1/41 
2/21/42 
5/30/42 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 

Title  Running  Distributed 

Time  By 

Any  Bonds  Today   5   Warner  Bros. 

Fighting  Fire  Bombs   8   Warner  Bros. 

Keep  'em  Rolling   31/2  .  .H."'!'- 

Mr.    Gardenia    Jones   13   United  Artists 

Rino  of  Steel   10   Warner  Bros. 

United  China  Relief   I'/z   Univ. 

Vigilance    5    Univ. 

Winning  Your  Wings   18   Warner  Bros. 


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Luxlite  Series  I  Lenses,  $4.95 ;  Exit  Lights, 
$1.29;  Beaded  Soundscreens,  395/2C  ft.;  stock 
tickets,  19c  roll.  Ask  for  BIG  BARGAIN 
BULLETIN.  S.  O.  S.  Cinema  Supply  Corpora- 
tion, 449  West  42nd  Street,  New  York  City. 

BIG  DISCOUNT  on  Simplex  and  Powers 
parts  ;  1000  thumb  tacks  74c  ;  50  slide  mats  84c ; 
Other  great  bargains — bulletin  available.  Star 
Cinema  Supply  Co.,  442  West  45th  Street,  New 
York  City. 


SOUND  EQUIPMENT 

"INSTALLATION  COMPLETED,  LIKE 
NEW  SOUND  FINE,"  writes  Bossier,  Valley 
View  Theatre,  Midland,  Pennsylvania.  "BEATS 
MY  FORMER  OUTFIT."  Better  replace  your 
old  amplifier,  soundheads  or  speaker  now  or 
never.  Terms,  too.  S.  O.  S.  Cinema  Supply 
Corporation,  449  West  42nd  Street,  New  York 
City. 


OPPORTUNITY  OF  A  LIFETIMES 
START  A  CIRCUIT— A  good  portable  will 
keep  competition  out — make  money  for  you,  too. 
Standard  makes,  16mm,  35mm  from  $59.50. 
Send  for  list.  S.  O.  S.  Cinema  Supply  Corpora- 
tion, 449  West  42nd  Street,  New  York  City. 

THEATRE  GAMES 

BINGO  CARDS  DIE  CUT— ORDER  NOW 
TO  INSURE  PROMPT  DELIVERY.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

BINGO  CONTROLLED  GAME,  12  ways 
to  win,  $3.00  per  M.  16  ways — or  70  ways  to 
win,  $3.50  per  M.  Box  565,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 

THEATRES  WANTED 

W  A  NT  E  D  :  MOVIE  THEATRE  IN 
SMALL  TOWN.  James  Watts,  S.  Lincoln 
Ave.,  R.  R.  3,  Aurora,  Illinois. 

USED  EQUIPMENT 

DEALERS  HAVE  BEEN  FLOCKING  TO 
GRAB  THESE— COME  ONE— COME  ALL 
— 2,000'  wire  reels  ;  89c  ;  1,000  watt  spotlamps  on 
stands,  $14.95 ;  Rear  Shutters  for  Simplex, 
$19.50;  Easel  Display  Frame,  40"  x  60",  $9.95; 
1,000'  film  cabinets,  75c  section;  G.  E.  Mazda 
Lamphousings,  $3.95 ;  Lenses,  $2.95 ;  Powers 
mechanisms,  $39.50  ;  automatic  arcs  from  $39.50 ; 
cushion  seats ;  39c ;  amplifiers,  $4.95 ;  sound- 
heads, $9.95 ;  portables,  16mm,  35mm,  from 
$29.50.  ANNIVERSARY  SALE  CIRCULAR 
free.  S.  O.  S.  Cinema  Supply  Corporation, 
449  West  42nd  Street,  New  York  City. 

BRANDT  AUTOMATIC  CASHIER.  Bor- 

der  lights,  switchboard  complete  with  dimmer 
bank.  Star  Theatre,  Whitinsville,  Mass. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000  or  LESS.  Terms  to  the  right  parties. 
Box  567,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

Pair  Weber  Syncrofilm  35  mm.  projectors, 
complete  perfect  condition  with  2000'  magazines, 
stands,  1000  watt  lamps,  amplifier,  speaker, 
cables,  etc.,  ready  to  operate  $495.00.  Star 
Cinema  Supply  Co.,  442  West  45th  Street,  New 
York  City. 


USE  CONVENIENT  BLANK  TO  CONTACT  READY  BUYERS 


SHOWMEN'S  TRADE  REVIEW,  1501  BROADWAY,  NEW  YORK,  N.  Y.  6/27/42 
You  are  authorized  to  insert  times  in  your  classified  section  the  following: 


For  which  I  enclose 


cash 
check 

money  order 


in  the  amount  of  

in  full  payment  at  the  rates  quoted  above. 


Name  Street. 


City. 


State. 


•k  -k  -k  -k  -k  -k 
Tie  Up  With  Uncle  Sam!... Sell 
War  Savings  Bonds  and  Stamps! 
★  ★★★★★ 


Uil  111  rill 

alilNifllui 

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