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MICROFILMED  1998 


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Libraries 
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Master  Neg 
torage  Nu 


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NPaAg183 


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CONTENTS  OF  REEL  183 


1 )    The  Tobacco  world,  v.  44, 1 924 
MNS#PStSNPaAg183.1 


Title:  The  Tobacco  world,  v.  44 

Place  of  Publication:  Philadelphia,  Pa. 

Copyright  Date:  1924 

IVIaster  Negative  Storage  Number:  IVINS#  PSt  SNPaAg183.1 


<2112602>*Form:serial2  lnput:HHS  Edit:FMD 

008     ENT:  980724   TYP:  d    DT1:  19uu    DT2: 19uu    FRE:  m    LAN:  eng 

037     PSt  SNPaAg153.1-190.5  $bPreservation  Office,  The  Pennsylvania  State 
University,  Pattee  Library,  University  Park,  Pa  16802-1805 

090  20  Microfilm  D344  reel  153.1-190.5  $cmc+(service  copy,  print  master, 
archival  master)  $s+U22V1X1902-U22V20X1902+U22V22X1902- 
U22V33X1 902+U22V35X1 902-U22V51 XI 902+U22V53X1 902- 
U24V42X1 904+V24V44X1 904-U25V44X1 905+U25V46X1 905- 
U26V42X1 906+U26V44X1 906- 
U26V48X1 906+U26V50X1 906+U27V1 XI 907- 
U28V1 1 XI 908+U28V1 3X1 908-U63V6X1 943+U65V1 XI 945-U65V1 2X1 945 

130  0  Tobacco  world  (Philadelphia,  Pa.) 

245  14  The  Tobacco  world 

260     Philadelphia,  [Pa.  $bs.n.] 

300     V.  $bill.  $c38  cm. 

31 0     Monthly  $bApr.  1 936- 

32 1     Weekly  $b<  1 902>- 1 909 

321     Semimonthly  $bJan.  1910-Mar.  15, 1936 

500     Description  based  on:  Vol.  22,  no.  1  (Jan.  1 ,  1902);  title  from  c^i^Son 

500     Published  by  Tobacco  World  Corp.,  Philadelphia,  Pa.,  <19 >- 

500     Some  combined  issues 

500     "Devoted  to  the  interests  of  importers,  packers,  leaf  dealers,  tobacco 
and  cigar  manufacturers  and  dealers." 

500    Occasional  missing  and  mutilated  pages 

515     Vol.  22,  no.  38  (Sept.  17,  1902)  mismarked  as  v.  22,  no.  37;  vol.  52, 
no.  14  (July  15,  1932)  mismarked  on  cover  as  v.  54,  no.  14 

533     Microfilm  $mv.22,no.1  (1902)-v.22,no.20  (1902),v.22,no.22 

(1902)-v.22.no.33  (1902),v.22,no.35  (1902)-v.22,no.51  (1902),v.22,no.53 
(1902)-v.24,no.42  (1904),v.24,no.44  (1904)-v.25,no.44  (1905),v.25,no.46 
(1905)-v.26,no.42  (1906),v.26,no.44  (1906)-v.26,no.48  (1906),v.26,no.50 
(1906),v.27,no.1  (1907)-v.28,no.11  (1908),v.28,no.13  (1908)-v.63,no.6 
(1943),v.65,no.1  (1945)-v.65,no.12  (1945)  $bUniversity  Park,  Pa. : 
$cPennsylvania  State  University  $d1998  $e38  microfilm  reels  ;  35  mm. 
$f(USAIN  state  and  local  literature  preservation  project.  Pennsylvania) 
$f(Pennsylvania  agricultural  literature  on  microfilm) 

590    Archival  master  stored  at  National  Agricultural  Library,  Beltsville,  MD 
:  print  master  stored  at  remote  facility 

650  0  Tobacco  industry  $xPeriodicals 

650  0  Tobacco  $xPeriodicals 

780  80  StTobacco  age 

830  0  USAIN  state  and  local  literature  preservation  project  $pPennsylvania 

830  0  Pennsylvania  agricultural  literature  on  microfilm 


FILMED  WHOLE  OR  IN 
PART  FROM  A  COPY 
BORROWED  FROM: 


National  Agricultural 

Library 


Microfilmed  By: 


Challenge  Industries 

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Volume  44 

1924 


-^^ 


VRY  1,  1924 


RSCBIVKD 


m 


i 


SCRAP  CUTTER 


AND 

SEPARATOR 


A  Scrap  Cutter  and  Separator 
that  really  does  separate 


Write  for  descriptive  matter 
and  new  price 


CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

Twenty  years  giving  satisfaction  right 

along 

HAS  A  FINE    AROMA 

CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 

Write  for  sample  and  price 


Baker  Tobacco  and  Cigar  Machinery  Company 


YORK,  PENNA 


^^^/'/ 


r:iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii{:- 


31 


PUBLISHED  ON  THE  l§TAND  I5IH0FEACH  MONTH  AT  236  CHESTNUT  ST.  PHIU.. PA. 


4fe 


DEN  BOXES 

are  better 


They  Improve  The  Bouquet 

of  the  Cigar 

Cigars  are  a  vegetable  product,  they  age  and  mature  better  in  Wooden  Boxes. 
The  wood  adds  a  mellowness  and  richness  to  the  qualities  with  which  the 
cigar  has  already  been  endowed  by  nature. 

and  for  these  5  other  reasons: 


1. 


IDEAL  DISPLAY:  Compact,  varied  and  eye- 
catching window  and  counter  displays  are  most 
easily  gotten  with  Wooden  Cigar  Boxes.  With  a 
little  imagination  you  can  show  all  kinds  of  effects 
and  combinations  with  Wooden  Cigar  Boxes. 
Wooden  Cigar  Boxes  do  not  have  to  be  juggled  for 
striking  displays;  they  only  need  to  be  arranged. 

CONVENIENT:  Practically  all  cigar  store  win- 
dows and  show  cases  are  particularly  designed  for 
the  showing  of  Wooden  Cigar  Boxes.  They  permit 
the  use  of  all  the  space.  No  space  wasted.  No  time 
lost. 

BETTER  PRINTING:  There  is  no  comparison 
between  Wooden  Cigar  Boxes  and  substitute  con- 
tainers when  it  comes  to  beauty  of  -printing  and 
lithography.  You  can  do  almost  anything  with 
wood,  while  the  possible  treatments  of  other  kinds 
of  packages  are  very  limited. 

PERFECT  AGING :  Cigars  age  nofffl^y  Ift  wood, 
retaining  their  natural  aroma  from  factory  to 
smoker. 

SATISFACTORY  SELECTION:  A  smoker  likes 
to  see  the  whole  length  of  a  cigar  in  the  box.  He 
wants  to  compare  the  size,  shape  and  color  of  the 
various  brands  and  types  you  show  him.  Another 
point  where  a  Wooden  Cigar  Box  always  wins  the 
approval  of  the  smoker. 

Ask  tfie  manufacturer  of  Quality  Cifaw  ^y^tises  Wbo^n  Boxes.  He 
learned  they  have  no  substitute. 

THE  BEST  CIGARS  ARE  PACKED  IN  WOODEN  BOXES 


5. 


Best  When  Packed 


in  Wooden  Box 


es 


■  m    • 
•    * 


\/i 

iTTII    ATF?Ti  V /a 

xJ  I  ILA  I  HU  1  r^ 

January  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


¥ 


START  THE  "NEW  YEAR"  RIGHT 

By  exhibiting  In  the 

SECOND  INTERNATIONAL  TOBACCO  INDUSTRIES  EXPOSITION 
71  St  Rerfiment  Armory,  34th  St.  and  Park  Ave.      :s      January  28th  to  February  2nd,  1924 


Concerning  Chocolate  Eclair  Backbones 


The  manufacturer  who  says,  "Go  get  someone  else  in  my  line— and  then  I  will  go  in."  will  NEVER  loom  bijr  in  affairs  of  his 
trade  because  he  doesn't  do  his  own  thinking.    Being  afraid  to  take  the  center  of  the  stage,  he  is  doomed  fS^  hU  "to  sbg  in  the 

o^foUowine  in  a^nX'r'f   W.' f.  nn ''  ^fhT  '?  the  PlONEERS-the  man  who  dares-tlfe 'foot  that  makes  its  own  tracl^sjn stead 
ot  to  lowing  m  another  s.     \\  c  suppose  that  when  Ciabriel  blows  his    trumpet,   members   of   the   Timid    Brotherhood   will   hiidrll.. 

Xo'Je  SZ'to.^^-dr.ior"  ^O-^'-'-'-OI^^'  -<'^  "-  -V  UP  or  D&WN.     Let  us  hope  ^IJ^H^^^fo^' Jll^^^^. 

concentrated  pubhcty-the  attention  of  thousands  of  interested  manufacurers,  jobbers   retaUe  sand  aprroxn"^!"  fa  qua^ 

a  m.lhon  smokers— that  you  cannot  obtain  by  ANY  OTHER  METHOD  AT  ANY  PRICE.  ipptoxuuaic.y  a  quarter  oi 

You  cannot  advance  one  SOUND  reason,  one  valid  argument  why  YOU  as  a  manufacturer,  or  selling  agent,  will  not  be 
It  over.    We  are  confident  of  your  decision.  P 

^o  the  Man  in  the  Office  Marked  "Private" 

wi  You  deal  with  most  customers  at  long  range.  Many  of  them  you've  never  met.  You  know  them  only  by  letter  and  ledger 
Why  not  meet  and  greet  hem  face  to  face  at  the  SHOW?  YOU  will  profit  by  knowing  them  personally.  THl"'  WILL  p^^^^^^^^ 
by  knowmg  you  personally.  A  fnendly  handclasp  will  clasp  your  trade  CLOSER  AND  TIGHTER.  A  tactfu  word  a  cheery 
sm.le  a  good-humored  gnp  will  make  theni  eel  that  you  value  their  accounts  ABOVE  the  mere  dollars  and  centrconsfderation 
of  sel  -mterest.  Get  to  know  your  CUSTOMERS-every  mother's  son  of  them^and  let  them  know  you.  The  SHOW  is  he 
place  to  see  new  faces,  old  faces,  big  customers,  little  customers  and  ALL  CUSTOMERS.  ^^^y^        me 

Act  At  Once 

Practically  forty  days  remain  for  you  to  arrange  for  YOUR  display  at  the  SHOW.  Don't  put  off!  Don't  sow  a  crop  of 
regrets.  Don't  be  among  the  members  of  the  "Wish-I-Did  Club,"  who  will  wander  dispiritedly  up  and  down  the  aistes  of  the 
Armory  m  it,  but  not  of  it,  with  the  courage  that  came  too  late  and  hindsight  that  should  have  been  foresight.  What  excuse 
except  false  economy  can  you  give  for  not  supporting  a  merchandising  project  so  worthy,  so  modern,  so  unifying  in  its  effects 
upon  all  branches  of  the  tobacco  industry?  =»  *     j  j.  .         «*i**jriiiB        iis,  cutcis 

ADDRESS  ALl  COMMUNICATIONS  TO 

»^^..w  ..  .wo,,^  TOBACCO  INDUSTRIES  EXPOSITION 

HUILL  McALPIN  Broadway  and  34th  Street  NEW  YORK  CITY 

TelcpfaoDc,  Penasylvania  S700 


SHEIP 
& 
VANDEGRIFT 


INCORPORATED 


NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

QUALITY  AND  SERVICE 

812-832  N.  Lawrence  St  Philadelphia,  Pa. 


THE  DEISEL-WENNER  CO. 


Nakert 


UNA,  OHIO 


7JTHE  verdict  of  millions  of 
^^  judges  of  cigar  quality  is 
that  Bayuk  Products  win  in 
any  case.  Displayed  up  front 
in  your  store,  they  will  bring 
you  bigger  business. 

BAYUK  CIGARS,  INC. 

Originators  of  the 

BAYUK    INIMITABLE    BLEND   and 
BAYUK  INCOMPARABLE  BRANDS 

PHILADELPHIA 


New  York,  119  Lafajrelte  Straal 


Phone  Franklin  31M 


3 


44tli  vciir 


Say  You  Saw  It  in  The  Tobacco  Would 


.Tiiimiiiv  ],  li)24 


The  ney^ 
La  TOSELLA 

BUDDIES-lOc 

Siveet  as  a  nut 
Smooth  as  velvet 
Mellow^  as  nMwnlight 
But  alivays  MILD ! 


kir  MMMOW  MIOS^ 

r>w*tirtrt-.  V.  •.  A. 

MalMM  ••  ■•LD-TOnC->HBCAIA 


KKEUA 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 


JESSE  A.  BLOCK.  Wheeling,  W.  Va President 

(HAKLKS  J.  EISENLOHR,  I'liiladelphia,  Pa Ex-President 

WILLIAM   BEST,   New   York,   N.    Y Chairman   Executive   Committee 

MAT.  GEORGE   W.   HILL.   New    York.    N.    Y Vice-President 

GEORGE  H.  HLMMKL.  New   York,  N.   Y Vice-President 

lULIUS    LICHTENSTEIN.    New    York,    N.    Y Vice-President 

H.    H.    SHELTON.    Washington,    D.   C Vice-President 

WILLIAM  T.   REED,   Richmond.  V^a Vice-President 

HARVEY    L.    HIRST,    Philadelphia,    Pa Vice-President 

ASA  LEMLEIN,   New  York,   N.   Y Treasurer 

CHARLES  DUSHKIND,  New  York.  N.  Y Counsel  and  Managing  Director 

Headquarters,  5  Beeknian  Street,   New   York  City. 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.   D.  SPALDING,  Cincinnati,  Ohio Presjdent 

CHAS.   B.   WITTROCK.  Cincinnati,  Ohio Vice-President 

GEO.   E.   ENGEU  Covington,   Ky Treasurer 

WM.   S.   GOLDENBURG,   Cincinnati,   Ohio Secretary 


THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOClAf  tON 


JOSEPH  MENDELSOHN.  New  York  City  . 

A.  W.   KAEKCHER.  Chicago.  HI 

W.   S    FILLER.   Hartford.  Conn 

JEROME  WALLER,  New  York  City 


■  *«•»•«•»•«•«•••*•« 


»•••*««•*■*«#••••• 


, President 

.Vice  President 

Treasurer 

Secretary 


TOHACCO  SALESMEN'S  ASSOCIATIOM  OF  AMERICA 

SIDNEY    J.    FREEMAN ..**»«,. ..President 

lACK    K(  K.^IKIN    , «.,....««,., .»«.«.. 1st    Vice-President 

."^AM.    FORDIX    ...,..„♦„.„,.,»,♦. 2d    Vice-President 

MAX    BKKLIXKR     Treasurer 

LEO   RIEDERS.  Jo  Wist   118th   Street,   New    York  City   Secretary 


NEW  YORK  CIGAR  MANUFACTURERS*  BOARD  OF  TRADE 

JOSEPH    WINNICK    President 

SAMUEL  WASSERMAN    Vice-President 

ARTHUR  WERNER,  51  Chambers  St..  New   York  City.  .Secretary  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALK 


WISroXSIN    TOliAt  ro   I.-OR   SAr.K— Approximattlv  200  cases 
1918,   1919.    19J()  and    19_>_>  Soutlurn    Wisconsin   tobacco.     Samples 
at     Rockdale.    Dane    (  o.,    \\  i>.      I,.    ( i.    Andet>on,    2\27     Iowa    St., 
Cliicaj^o,   111. 

FOR    SAT.E  —  ONM^    COMPLETE    SET    NEWTON-STOAKES 
LETTERING   PENS,  with  inks  and  complete  instructions  for 
making  nifty  show  cards  and  price  tickets.   Absolutely  new.   Address 
P.ox  451.  care  of  "The  Tobacco  World." 

BUSINESS  OlMMHrrUNITY 

MODERN  EQUIPPED  FAC'I'ORV.  Desirably  located.  Slate  of 
Pennsylvania.  Steam  heated.  ("ai)acity  lOO.tKlO  minimum,  200,000 
maximum.  Producing  j^^ood  workmanship.  Scale  of  price  ri«ht  for 
10-cent  line.  Actively  operating  at  present  with  good  organization. 
Rent  reasonable.  Eurther  details  on  incpn'ry.  Address  Box  454, 
care  of  "The  Tobacco  W  orld." 

SITUATION   WANTKI> 

A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
with  initiative  and  e\ecutive  ability  to  handle  large  factory  or 
factories,   capable  of   starting  chain  of   factories;   will   be   open    for 
position  shortly.     Address  Box  Z,  care  of  "The  Tobacco  World." 


The  Tobacco  World 


Established  1881 


VOLUME  41 


JANU.\RY  1,  1921 


No.  1 


TDUACtO   WOKLIJ   (. OKl'OKAi  ION 
Publishers 

Bobart  Uishop  Ilankins,  I'lcsidciit  and  Treasurer 
tIeraUl   H.   Ilankins.  Secretary 


Published  on  the  1st  and  \Hh  of  each  month  at  236  Chestnut  Street, 

Philadelphia.    I'a. 


Entered  as  secondclass  mail  matter.  December  22.  1909.  at  the  Post 
Office,   Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE :  Vnited  States,  Canada.  Cuba  and  Philippine  Islands,  $2.00  a 
year.     Foreign,  $3.50. 


imtllMMintllMllltllllllllllMIHlMIMIIlii.ltlMilltMtlMHtMllHnMIHiMllllllllllffllllfHMHHtlMMIIIIMIIIMIIIItMinttlMlilflltltMlttlllllllllHIIIItllltniH 


HimilHIttttUHMIlM 


's 


Natural  blooM 

QUALITY  CIGARS 

limiimiWmMMIHiinMlltllllHniiMMHMHMMIIIlHilllMiMMMtlMHintinilMIHtMnMIHIMIItlimM'tMimiHtimHIHIMItllllrtlMIHIHMIHUIIMH^ 


lttlltllllMllltlHlllHM(IMiMttniMlltHtminl«illMtniltHlM1IIIIIHt'IM.|M(.|m»tM(tliMIHitMMMIMM(llinillMltnMimHllllMMHMtlMmMt«^^^ 

OUR  HIGH-GRADE  N ON- EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  meUow  and  smooth  in  character 
and  impart  a  most  palatable  flavor 

rUYORS    FOR    SNOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BETLIN.  AKOUATIZEK.  BOX  FLAVOBS.  PASTE  SWEETENERS 

FRIES  &  BRO.,  02  Reade  Street,  Ne%v  York 

l||fH«im*«HI«»MtllilimiIHMiIiillMillitMIIItllltHltHIH(rilItlllllMliniI»MllHMMIIiiMIMI«IMillMNMtMIIIIMIItlltMIIMHmH««HtlM«lllHltHHt^ 


Jainiarv  1,  1024 


Say  You  Saw  It  in  The  Tobacco  World 


44th  voar 


.-,<'  '  ■"* 


Smokers 

demanded 
abetter 

cigarette 

and  they 
got  it  I 


Chesterfield 


j4n>  i—KwmiiiiwOi 


fhats  why  Chesterfield  is 
America's  fastest-growing  cigarette 


(» 


44tli  vcnr 


Sm^  You  Saw  It  in  The  Tobacco  World 


January  1,  19*24 


iin!,iiii|i|iiMiiiiniMiiii,„i;;r 


,iill!i,in.ii,;prii,ii|ii|i|ii'Hmjjj| 
illll<    ii.liil 


E'vcrybody  loves  a  new  hotel, 

THE 

SYLVANIA 

Philadelphia's  newest  and  most 
beautifully  furnished  hotel  will 
fulfill  your  expectations  of 
hospitality,  ^ood  food  and  fine 
service. 


LA  MEGA 

Clear  Havana  Cigar 

MADE-IN-BOND 


MMtMt.MMM.HMOfimHHHHIimHlH 


J.  C.  Bonner  for  manv  vears  associated 
with  the  management  at  Ritz  Hotels 
is  Managing  Director  of  the  Sylvania. 


ililll 


IllllllHiH! 


lilllll 


lllllf!, 


illlllU  I 


■ 


LA  M  EGA  is  made  only  in  the  finei  grades. 
More  than  50  shapes  and  sizes  to  select  from. 
Prices  and  terms  cheerfully  furnished  upon  application. 

V.  GUERRA,  DIAZ  &  CO. 

TAMPA,  FLA. 


Cigar  Manufacturers  Association 

of  Tampa 

COM'PRISES  ALL  OF  THE  LEA'DING  and  "REP- 
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workmanship  by  seeing  that  our  labor  is 
justly  treated. 

3rd — Protecting  the  dealer  and  the  consumer 
against  unscrupulous  methods  of  others  by 
issuing  to  our  members  the  following  "  Iden- 
tification "  Stamp  : 


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;::sn 


Volume  44 


THE  TOBACCO  WORLD 


Number     1 


Eslabliahed 
1881 


A   SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPHIA,  JANUARY  1,  1923 


Foreign  $3.50 


TIE  Chirofjo  TvUniuc  says  it  is  goiiij^  ahead 
willi  those  reputable  uiercliants,  niaiiufactur- 
ers  and  fiiiaiicieis  who  believe  that  "business 
is  as  good  as  we  make  it." 

Along  that  line  it  h>oks  as  it*  the  Tiihunc  would 
have  plenty  of  comimny,  tor  reports  trom  many  indus- 
tries, exclusive  ot  the  tobacco  industry,  indicate  that 
advertising  appropriations  are  being  increased  for 
1924.  There  are,  of  course,  some  exceptions,  but  the 
general  indiciitions  are  that  there  will  be  a  great  im- 
petus given  to  sales  efforts  in  the  New  Year. 

We  Ixilieve  that  all  things  point  to  a  good  business 
year,  with  keen  competition  on  every  hand.  This  is 
necessarily  going  to  retard  profits  but  with  increased 
business  and  greater  demand  it  is  then  only  a  step  to 
leally  prosj)erous  times. 

The  cigar  industry  needs  more  advertising  if  it 
is  going  to  create  an  increasetl  demand.  J>rands  need 
lo  be  better  known  to  the  tra<le,  as  well  as  to  the  con- 
sumer. It  is  giatifying  to  note  tlie  cigar  manufactur- 
ers who  are  now  turning  to  page  advertising  in  the 
trade  journal,  where  a  few  years  back  they  were  con- 
tent with  small  s])ace.  Page  advertising  dominates 
and  cannot  fail  to  draw  the  reatler's  attention. 

It  isn't  the  business  of  trade  advertising  to  put 
orders  on  the  advertisers'  order  books,  although  it  often 
does  it,  but  rather  to  make  it  easier  for  the  salesmen  to 
get  them. 

We  are  reminded  of  the  storv  told  bv  Jesse  II. 
Xeal,  secretary-treasurer  of  the  Associated  Advertis- 
ing Clubs  of  the  World,  before  their  convention  in  At- 
lantic City  last  June. 

Jrle  told  of  an  advertising  manager  who  was  get- 
ting much  the  worst  of  it,  ajiparently,  from  the  sales- 
men during  a  conference*.  Finally  one  of  the  old- 
timers  got  ui)  and  said,  '*Xow  1  would  like  to  ask  you 
if  you  can  show  me  a  single  order  that  advertising  ever 
put  (»n  my  order  lj^»k."  It  looked  like  the  knock-out 
punch. 

The  advertising  manager  thought  for  a  momont 
and  Bald,  ''Yes,  my  friends,  I  will  answer  your  (jues- 
tion  if  you  will  first  answer  one  of  mine,  11'///  jion 
show  me  ©  smgla  loml  of  hay  the  nun  ever  put  m  the 


It  is  a  i)retty  tough  road  for  the  salesman  when  he 
has  to  sell  his  merchandise  through  sheer  personal  ef- 
fort, Init  njany  of  them  are  able  to  do  it.  How  much 
more  could  such  men  sell  if  their  path  to  the  trade  was 
made  easier  by  trade  journal  advertising?  We  don't 
pretend  to  answer  the  (luestion  as  to  how  much  more, 
but  we  do  know  that  it  is  Mow. 

Business  is,  after  all,  as  good  as  Ave  make  it.  If 
the  industry  will  get  Iwhind  their  brands  and  their 
salesmen  with  good  merchandise  and  back  it  up  with 
good  advertising,  we  feel  confident  that  the  cigar  busi- 
ness in  1924  will  be  better — nmch  better! 

c53  qp  cj3 


ANY  firms  in  all  lines  of  industrv  have  been 
somewhat  disappointed  to  find  that  although 

they  had  a  big  volume  of  business  there  were 

no  profits  in  192.').  Admittedly  everything  is 
high.  Manufacturing  costs  are  high,  selling  W)sts  are 
high  and  overhead  is  high. 

In  the  cigar  industry  rising  costs  have  left  the 
manufacturers  in  a  position  where  they  have  had  to 
flght  in  every  honorable  way  for  the  lowest  piices  ob- 
tainable on  everything  they  i)urchased.  We  venture 
to  say  that  there  are  many  cases  where  the  bulk  of  the 
profits  in  192H  were  made  in  the  purchasing  de[)art- 
ment  rather  than  in  the  sales  department. 

The  very  keen  competition  that  has  existed  and 
does  exist  today,  has  from  one  viewpoint,  at  least,  had 
a  material  bearing  on  the  cost  of  doing  business. 

A  very  pertinent  example  was  cited  to  us  the 
other  day. 

A  cigar  manufacturer  called  on  seven  firms  to 
quote  on  the  reprint  of  a  large  label  order.  Seven 
estimating  dejiartments  turned  handsprings  to  cut  cor- 
ners and  get  the  order.  Seven  high-priced  executives 
made  a  round-trip  of  between  S(M)  and  HK)0  miles.  One 
man  got  the  order,  and  he  was  the  man  who  had  it 
before.  The  manufacturer  himself  a<lmitted  that  he 
did  not  believe  the  order  could  1h'  filled  without  a  loss, 
but  that  it  wa«  no  fault  of  his. 

(Continued  on  Page  9) 


8 


44ni  vonr 


THE  TOBACCO  WORLD 


January  1,  1!)24 


DETROIT 


Detroit  Reports  1923  Greatest  Year  Ever  for  Business  in 

General — New  Filtration  Plant  Opened — Another 

United  Holdup  Reported— Charles  F.  Becker 

Truck  Stolen 


Detroit,  Midi.,  December  2G,  1923. 

ITI!  the  holidav  rush  over,  Detroit's  retail  ci- 
ji:arists  are  now  making  preparations  tor  their 
yearly  inventories.  Christmas  has  gone,  and 
its  now  stock-taking  time.  According  to  re- 
])orts,  a  tremendous  business  was  enjoyed  in  eveiy 
line  ol*  business,  money  was  i)lentit'ul  and  every  one 
Jiad  the  Christuuis  spirit,  "It's  more  blessed  to  give 
than  receive." 

Many  of  Detroit's  leading  retailers  arc  making  ar- 
rangements and  getting  their  business  in  shape  to 
enjoy  well-earned  vacations,  time  tables  have  been 
scrutinized,  and  the  Detroit  cigar  fraternity  will  be 
well  representeil  in  Tampa,  Key  West  and  St.  Peters- 
burg this  season. 

Detroit  cigar  manufacturers  report  the  year  of 
1923  as  the  greatest  the  industry  has  ever  experienced 
in  our  city.  Many  factories  have  been  running  at  top 
speed  throughout  the  holiday  week,  in  order  to  have 
sufticient  stock  to  nuike  January  shipments.  It's  re- 
ported that  some  factories  will  not  close  down  a  single 
day  for  stock-taking.  Owing  to  the  great  demand  for 
their  merchandise  throughout  the  country,  and  to  expe- 
dite shipments,  it's  necessaiy  to  keep  their  plants  on 
full  production. 

Detroit  received  its  greatest  Christmas  present 
on  Saturday,  Dec<»m]>er  22,  when  the  new  filtration 
plant  in  Waterworks  Park,  which  will  give  a  pure 
water  supj)ly  to  the  entire  city,  was  opened  formally. 
The  new  plant,  one  of  the  largest  in  the  world  of  its 
kind,  was  turned  over  to  the  city  by  Francis  L.  Sward, 
chairman  of  the  board  of  water  commissioners.  The 
plant  will  be  able  to  supply  400,000,000  gallons  of  puri- 
fied water  to  Detroit  each  da  v.  The  cost  of  the  great 
plant  will  be  around  $4,480,000. 

Miss  Lylas  MacTavish,  of  the  Watkins  Cigar  Com- 
pany, is  confined  to  her  home  suifering  with  a  severe 
attack  of  grippe.  Her  many  friends  wish  her  a  speedy 
recovery. 

Jimmie  Walsh,  of  ]\[.  Melaclirino  &  Co.,  and  Jack 
Finn,  of  Phillip  ;Morns  &  Co.,  have  returned  from  New 
York  City,  where  they  spent  the  holiday  season  with 
their  families. 

Al  Webb,  of  the  Chas.  F.  Becker  Company,  has 
I'eturned  from  Birmingham,  Ala.,  and  New  York  City, 
where  he  spent  the  holiday  season.  He  was  accorii- 
]ianied  on  the  trip  by  Mrs'.  Webb,  who  has  remained 
in  the  East  visiting  friends  for  a  fortnight. 


'* Padlocks  as  an  adornment  to  the  architecture  of 
Detroit  threatens  to  become  common  enough  to  set 
an  entirely  new  style." 

Two  natty  armed  bandits  staged  a  daylight  hold- 
up last  week  at  the  United  Cigar  Company's  store 
at  Woodward  Avenue  and  Watson  Street,  and  made  a 
clean  get-away  with  five  hundred  dollars  in  cash  and 
a  good  supply  of  Christmas  smokes.  While  one  of 
the  polite  and  gracious  bandits  waited  on  the  cus- 
tomers, the  other  bound  and  gagged  William  Rohde, 
the  clerk  in  charge,  and  held  him  a  prisoner  in  a 
closet. 

Frank  J.  Horning,  of  the  Consolidated  Cigar 
Coip.'s  sales  force,  has  returned  from  a  trip  to  In- 
(lianapolis,  where  he  spent  the  holiday  season  with  his 
family.  Frank  is  now  busy  promoting  the  sale  on  the 
(■onsolidated  products  through  Claude  E.  Howell  & 
Co.,  local  distributors. 

*' December  21st  is  listed  as  the  shortest  day  in 
the  year,  and  December  25t]i  is  the  brightest."  The 
slogan  prior  to  the  brightest  day  was,  **Do  your  Christ- 
mas shopping  early,"  but  this  week  it  is,  **Do  your 
Christmas  swapping  early." 

A  truck  l)elonging  to  the  Charles  F.  l>ecker  Com- 
pany, distributor  of  ** Webster,"  *' Robert  Emmet" 
and  **Blackstone"  cigars,  was  stolen,  with  its  con- 
tents, valued  at  $1900,  wiiile  the  driver  was  delivering 
supplies  at  AVoodward  and  Milwaukee  Avenues,  on 
December  20th. 

Jim  Williams,  of  A.  Amo  &  Co.,  has  returned 
from  New  York  City,  where  he  spent  the  holiday 
season. 

Maurice  Hotchkiss,  manager  of  the  Cadillac  Bowl- 
ing Alleys,  won  the  all-events  in  the  Central  States 
Bowling  Association  tournament,  which  was  held  in 
Toledo  during  the  first  week  of  December,  llis  total 
score  for  singles,  doubles  and  team  was  1883.  The 
Cadillac  Alleys  are  located  on  Congress  Street,  just 
east  of  AVoodward  Avenue,  and  are  considered  to  rank 
with  the  finest  in  the  city.  They  operate  two  up-to- 
date  cigar  stands,  where  all  the  popular  and  fast-sell- 
ing brands  are  handled. 

Charles  Gauss,  wholesale  tobacconist  of  Grand 
River  Avenue,  has  returned  from  a  trip  to  New  York 
City. 

Samuel  T.  Gilbert  and  Sanniel  W.  Gates,  of  the 
Webster  Cigar  Comi)any,  returned  recently  from  New 
York,  where  they  went  to  attend  the  funeral  of  Mrs. 
Joseph  B.  Wertiieim. 


o 


January  1,  1924 


THE  TOBACCO  WORLD 


Norman  Schwartz,  vice-president,  and  R.  0.  Bran- 
denburg, secretary  and  treasurer  of  the  Bernard 
Schwartz  Cigar  Corporation,  manufacturers  of  the  fa- 
mous "R.  G.  Dun"  cigars,  have  returned  from  a  busi- 
ness trip  to  Chicago. 

Christmas  news,  usimUy  dull,  folloived  the  rule 
yesterday.  It  told  of  a  bootlegger  captured  with 
$46,000  in  his  pockets. 

The  pipe  business  in  Detroit  was  wonderful  this 
Christmas;  every  dealer  reports  a  splendid  trade  on 
^he  high-grade  makes.  The  pipe  displays  in  the  vari- 
Our  stores  were  the  finest  ever  seen  in  our  city.  Every 
manufacturer  of  pipes  and  tubes  was  well  represented 
in  the  attractive  displays  seen  throughout  the  city. 

With  best  wishes  for  a  happy  and  prosperous 
New  Year,  I  am. 

Yours  truly, 

MIKE  OF  DETROIT. 


44th  year 


L.  B.  HAAS  &  COMPANY  IN  SEVENTIETH  YEAR 

The  firm  of  L.  B.  Haas  &  Company,  of  Hartford, 
Conn.,  is  in  its  seventieth  year  of  successful  business, 
and  is  now  one  of  the  best-known  firms  in  the  tobacco 
business  in  Hartford. 

The  firm,  in  spite  of  its  three  score  j^ears  and  ten, 
is  not  infirm  by  any  means  but  is  making  plans  to  take 
care  of  its  ever-increasins:  business. 


BIG  NIGHT  FOR  EISENLOHR 

The  sales  organization  of  Otto  Eisenlohr  &  Bros, 
had  its  annual  get-together  Sunday  night,  December 
80th,  at  the  Ritz-Carlton. 

On  the  cover  of  the  catalogue  of  the  affair  it  was 
characterized  as  a  dinner.    It  was  all  that — and  more. 

Ben  R.  Lichty,  president  of  the  Eisenlohr  concern, 
was  presented  with  a  handsome  rifle  with  his  name  in 
silver  on  the  stock. 

Santa  Clans  was  there  with  a  whole  tree  full  of 
gifts.    Everbody  got  something. 

The  speakers  included  Mr.  Lichty.  Cliarles  J.  Eis- 
enlohr, Joseph  F.  Cullman,  Joseph  F.  Cullman,  Jr., 
Ralph  B.  Evans  and  Jacob  Binder,  Jr. 

There  were  a  dozen  or  so  vaudeville  acts. 


A  SUGGESTION  TO  PREVENT  BREAKAGE  OF 

CIGAR  WRAPPERS 

The  following  article  appears  in  the  Tobacco 
Baromefer,  a  monthly  bulletin  published  by  the  To- 
bacco Merchants  Association: 

The  T.  M.  A.  is  indebted  to  Mr.  Nelson  W.  Stro- 
bridge,  president,  the  Strowbridge  Lithographing 
Company,  Cincinnati,  Ohio,  for  a  letter  received  from 
him,  in  wbich,  after  pointing  out  that  the  wrappers  of 
cigars  are  frequently  broken  by  the  removal  of  the 
bands,  he  states: 

"This  seems  a  needless  annoyance  to  the  smoker 
and  the  writer  believes  that,  if  you  took  the  matter  up 
with  the  paper  makers  and  the  label  printers,  a  paner 
could  be  devised  wnth  a  pronouncx^d  grnin  running 
transversely  to  the  direction  of  the  band  so  that,  when 
one  starts  to  tear  it,  it  would  tear  readilv  across  the 
band  without  breakino-  the  wrapper  of  the  cigar. 

*'This  is  respecffullv  submitted  for  your  consid- 
eration. The  writer  believes  the  paper  makers  could 
work  if  out  to  give  n  paper  that  would  tear  readily 
across  the  band  and  still  be  firm  enough  to  prevent 
stretching  durinor  tbe  operations  of  printing." 

This  seems  to  be  a  sucrgestion  which  is  worthy  of 
moi'e  thoughtful  consideration. 


Editorial  Comment 


(Continued  from  Page  7) 

You  want  to  know  why  everything  costs  so  much  I 
Figure  it  out  for  yourself.  Seven  expense  accounts 
and  one  order  at  a  loss.  Some  other  manufacturers 
will  Jiave  to  pay  that  loss,  and  some  other  manufac- 
turers will  have  to  contribute  toward  the  payment  of 
those  seven  expense  accounts. 

To  us  it  seems  as  if  the  manufacturer  could  have 
cut  down  the  overhead  for  some  of  the  seven  firms.  He 
was  buying  either  for  price  or  quality.  If  he  wanted 
price,  he  could  certainly  figure  out  two  or  three  firms 
tliat  would  have  satisfied  his  desires.  If  he  wanted 
quality  he  could  have  picked  out  two  or  three  finns 
tliat  would  have  given  all  the  competition  necessaiy. 

You  may  ask  why  was  it  necessary  for  all  seven 
firms  to  send  representatives.  In  this  day  of  keen 
competition  no  firm  depends  on  mail  or  wires  to  land 
the  big  orders. 

If  we  are  going  to  expect  lower  prices  and  at  the 
same  time  have  everyone  doing  business  at  a  profit, 
we  must  contribute  our  share  of  interest  and  effort 
to  eliminate  those  factors  that  contribute  in  no  small 
way  to  the  unnecessary  expenses  of  doing  business. 


NEW  DISTRIBUTOR  FOR  BOSTON 

On  January  1,  1924,  the  United  Retailers  of  48 
Summer  Street,  Boston,  and  the  Inter-City  Cigar  Com- 
[jaiiy  of  27  llaymarket  Square,  will  merge  into  one 
company  known  as  the  United  Retailers,  Incorporated, 
with  enlarged  headquarters  at  48  Summer  Street, 
Boston. 

Mr.  Benjamin  M.  Greenbank  will  become  president 
of  the  new  company,  having  been  president  of  the 
United  Retailers. 

Mr.  James  M.  Farren  will  act  in  the  capacity  of 
vice-president,  having  been  for  the  past  year  president 
and  general  manager  of  the  Inter-City  Cigar  Company 
and  ])revious  to  that  time  active  in  its  management, 
along  with  ^Ir.  E.  M.  Davis,  its  former  president. 

]\Ir.  Howard  D.  Johnson  will  act  as  treasurer  and 
general  manager  of  the  new  consolidation  and  as  all 
three  men  are  well  known  as  active  live-wire  sales- 
men, the  prospects  are  most  encouraging  for  the 
brands  that  they  will  distribute,  which  comprise  the 
**Girard''  (Roig  &  Langsdorf  ^  Incorporated) ;  **  Yan- 
kee Division'^  and  Johnson  &  Company's  "Private 
Stock.'' 

Mr.  Johnson,  who  as  general  manager,  will  direct 
the  policy  of  the  United  Retailers,  Incorporated,  is 
the  son  of  the  late  John  H.  Johnson,  who  w^as  well  and 
enviably  know^  in  the  cigar  industry  for  many  years, 
up  to  the  time  of  his  death  a  few  years  ago.  The 
assuredly  capable  management  and  selling  knowledge 
together  Avith  the  vAdo  cigar  experience  of  the  per- 
sonnel of  the  United  Retailers,  Incorporated,  should 
be  conducive  to  rapid  and  continued  growth  and  the 
success  of  the  company  would  therefore  seem  to  Be 
assured. 


^Mg^L, 


10 


44tli  vcar 


THE  TOBACCO  WORLD 


.hiimarv  1,  1!)24 


AUSTRIA  TAKES  MORE  AMERICAN  TOBACCO 

Tlic  present  dcniaiul  for  American  tobacco  in  Aus- 
tria is  i^reater  than  in  IJM.S,  thoiif^li  present  prices  of 
American  tobacco  in  Austria  are  f(mr  times  higher 
than  in  that  vear,  savs  Assistant  Trade  Commissioner 
P.  M.  Terry  in  a  report  to  the  Department  of  (Com- 
merce. 

In  HH.1  the  Austrian  monopoly  used  approxi- 
mately 7r),0(KMM)0  fH»un<ls  of  tobacco,  of  which  about 
f)2,00(),000  poun<ls  cnme  from  Ifungan^  and  about 
4,2CKMKK)  pounds  from  the  Tnited  States.  The  im- 
]»orts  from  the  rnite<i  States  during  the  fiscal  years 
\\m,  H>22  and  V,r2'^  were  alxmt  4,4O0,(HM>  pounds, 
2,2(X),(K)0  pounds,  and  4,:?0(),()()0  p(»unds,  respwtively. 
The  Americ^in  tobacc-o  consisted  principally  of  Vir- 
ginia and  Kentucky  darks,  though  small  (plant ities 
C4ime  from  Marvland  and  Ohio. 

At  present  tin*  greater  portions  of  the  tobacco 
use<l  for  making  cigars  comes  from  the  Dutch  Kast 
Indies,  Brazil  and  Cuba ;  that  for  making  cigarettes, 
from  southeastern  F]urope;  and  that  for  smoking,  fnmi 
Hungary,  America  and  Dutch  East  Indies, 

Austria  prefers  Turkish  tobacco  for  cigarettes, 
not  wholly  on  account  of  a  cultivated  taste,  but  because 
it  can  be  bought  more  cheaply  than  American  tobacco. 
Also,  the  price  in  the  Netherlands  on  Java  tobacco, 
which  can  be  used  for  the  same  purpose,  is  lower  than 
American  tobacco. 

Austria  imports  tobacco  through  the  ports  of 
Bremen,  Amsterdam,  Rotterdam  and  Trieste.  The 
usual  custom  of  payment  is  80  per  cent,  of  the  pur- 
chase price  when  goods  are  aboard  steamer  and  the 
balance  on  arrival  of  tobacco  at  the  factory,  although 
the  monopoly  has  paid  cash  to  very  reliable  firms  on 
shipment  of  tobacco. 


BAYUK  HOLD  ANNUAL  CONFERENCE 
During  the  past  we<'k  the  ciitii-e  selling  organiza- 
tion of  Hayuk  i  igais,  liic(»i*i)orated,  has  assembled 
from  all  over  the  I'nited  States,  at  one  central  ])oint, 
the  lionir  oHic  e  at  TiiinI  and  Spruce  Streets,  this  city. 
Thnrs<lay  and  Friday  of  the  jjast  week  was  taken  up 
entii'elx*  with  lonlerenc's.  durinii  w!ii<*li  verv  im])res- 
si\«'  talks  wcie  nivei!  by  Mr.  Snnnu  1  Baynk,  president 
of  the  corjjoration,  Mex'er  Bayuk,  treasurer,  and  Ji.  S. 
Hirst,  vic('-p!'('si<lent.  11ie  snl;j((ts  of  the  talks  were 
nianufacturinii  and  scllinu.  Mi.  Miver  P>ayuk  super- 
vises the  manut'acturinu-  of  the  Bayuk  products,  and 
Mr.  Samuel  Bayuk  and  Mr.  Hirst  su])ervise  the  selling 
aiKt  buxing.  The  activities  of  the  week  wound  up  on 
Saturday  night  with  a  baiuiuet  at  which  there  were 
niori'  than  ir)()  persons  present,  compi'ising  the  entii'e 
selling  and  factorx'  oiganization,  including  the  execu- 
tives of  the  various  de|>artments. 


8000  TONS  OF  TOBACCO  HELD 

Lexington,  Ky. 

W  is  estimated  that  4(),0()(),000  pounds  of  high- 
grade  tobac^(»  remain  unsohl  on  the  hands  of  the  Bur- 
ley  Tobacc(»  (Jrowers'  Co-operative  Associidion.  The 
bodv  controls  neailv  So  per  cent,  of  the  burlev  tol)acco 
crop  grown  in  this  State,  Indiana,  ()hi«»  and  West  Vir- 
ginia. A  crop  of  more  than  avei'age  weight  was  pro- 
duced this  vear.     It  is  now  readv  for  the  njarket. 

Prices  received  ha\e  l)een  fairly  satisfactory. 
However,  the  association  is  expected  to  make  an  ad- 
vance on  the  new  crop,  when  and  as  delivered,  rep- 
resenting alM)ut  one-third  of  its  value.  The  money  will 
be  bori'owed  from  banks  in  the  section  in  which  the 
tobacco  is  grown,  or  in  the  large  money  centers,  as 
may  seem  best. 


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THE  TOBACCO  WORLD 


extends 


To  Its  Readers  and  Frieiuis 


Best  Wishes  for  a 


Happy  and  Prosperous  New  Year 


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Januarv  1,  1024 


THE  TOBACCO  WORLD 


44th  year 


11 


News  From  Congress 


_        'AND 

F  E  D  E  R  A  L 


Departments 


AVashington,  D.  C. 

Interchangeable  Mileage  Book  Order  Again  Extended 
HE  JNTEKSTATE  COMMERCE  COMMIS- 
SION has  postponed  until  April  1,  next,  the 
eflfectiveness  of  its  order  of  ^lareh  G,  last,  re- 
quiring the  railroads  of  the  counliy  to  issue 
and  accept  interchanji:eable  mileage  coupons, \vhich  are 
to  be  sold  to  the  public,  in  books,  at  a  reduction  of  20 
per  cent,  from  their  face  value.  The  order  was  orig- 
inally to  become  effective  May  1,  1923,  but  in  April 
Avas  modiiiod  so  as  to  l>ecome  effective  on  January  1, 
1924.^  The  postponement  until  April  1  by  the  commis- 
sion is  made  because  the  Supreme  Court  in  January 
will  review  the  injunction  secured  by  a  number  of  rail- 
roads in  ^fassachusetts  against  the  commission. 


Immediate  Increased  Funds  Will  Be  Asked  for  Customs 

Department 

Immediate  appropriations  under  which  increased 
funds  will  be  secured  for  the  Customs  Service  will  be 
asked  of  Congress  by  the  Treasury  Department,  it  has 
Just  been  learned,  as  a  result  of  the  demoralization  of 
the  customs  forces  through  the  continuation  of  the  pres- 
ent salary  levels.  Approximately  a  million  dollars,  it  is 
said  by  Treasury  officials,  is  needed  to  prevent  an  ab- 
solute breakdown  of  the  Customs  Service. 

The  overpowering  volume  of  imports  which  has 
entered  the  country  during  the  past  year  is  said  to 
have  swamped  the  present  forces  all  over  the  United 
States,  and  in  addition  to  the  delay  occasioned  by  the 
efforts  of  the  sennce  to  handle  shipments  with  Irisuffi- 
eient  employees,  substantial  amounts  in  revenues  and 
duties  are  believed  to  have  been  lost  to  the  Govern- 
ment from  the  use  of  emergency  methods.  Importers 
In  New  York  and  other  cities  appeared  last  week  be- 
fore Assistant  Secretan-  of  the  Treasury  ^rcKenzle 
Moss,  in  charge  of  customs,  to  complain  of  the  delay 
In  handling  goods  at  the  customs  houses  which,  they 
pssert,  is  inflicting  serious  losses  on  business  concerns. 
It  Is  contended  that  In  the  case  of  seasonable  goods 
protracted  delays  In  obtaining  consignments  frequently 
fesults  in  the  shipments  being  left  on  the  importer's 
hands. 


National  Transportation  Conference  to  Be  Held 
A  ftatlonal  conference  on  transportation  will  be 
held  by  the  United  States  Chamber  of  Commerce  In 
Washington  on  January  9,  10  and  11,  It  has  been  an- 
nounced. Two  hundred  leaders  of  recognized  stand- 
ing in  agricultural,  educational,  financial  and  Indus- 
trial^ fields  have  been  Invited  to  take  part  In  the  delib- 
eration and  In  the  discussion  of  problems  Involved  in 
the  development  of  an  adequate  national  transporta- 
tion system. 


FffOM  OUR  tVASHINOTON  BUREAU  62ZAiKE.  BUiLOiMG 


Bureau  of  Foreign  and  Domestic  Commerce  Aids  in  Secur- 
ing Orders  for  American  Tobacco  Abroad 

Interests  of  American  growers  and  exporters  of 
tobacco  and  tobacco  products  in  foreign  markets  have 
l)een  carefully  watched  during  the  fiscal  year  ended 
June  80,  last,  by  the  Foodstuffs  Division  of  the  Bureau 
of  Foreign  and  Domestic  Commerce,  according  to  the 
annual  report  of  Director  I^ein,  just  made  public. 
During  the  year  the  division  sent  out  a  number  of 
questionnaires  of  interest  to  the  industry,  and  made  a 
number  of  special  studies  of  tobacco  problems,  includ- 
ing production  and  stocks  on  hand  in  Argentina,  Para- 
guay, Cuba,  Brazil  and  Mexico;  production  and  con- 
sumption in  China;  arbitration  of  claims  in  Brazil; 
Suniatra  crop  and  stocks  on  hand  in  the  Dutch  East 
Indies;  and  various  lists  of  dealers  and  importers  in 
foreign  countries. 

As  a  result  of  this  work  many  large  orders  were 
secured  by  American  concerns,  some  of  which  are  cited 
In  the  report  to  indicate  the  results  achieved  by  the 
bureau.  It  is  stated  that  the  trade  commissioner  at 
Vienna  cleared  the  way  for  the  sale  of  $50,000  worth 
of  American  tobacco  after  five  previous  attempts  by 
an  American  finri  had  failed,  while  in  another  ciise  a 
large  tobacco  company  in  North  Carolina  wrote  to 
the  department  that  it  depends  practically  exclusively 
upon  services  fumlshed  by  the  Atlantic  district  office 
In  circularizing  the  export  trade,  and  as  a  result  it 
has  opened  up  numerous  acxwunts  and  obtained  thou- 
sands of  dollars  worth  of  new  business. 

Within  the  past  few  months  the  bureau  also  has 
taken  up  problems  of  interest  to  the  domestic  trade, 
through  its  recently  created  Division  of  Domestic  Com- 
merce. This  division  was  inaugurated  July  1  with  an 
appropriation  of  $50,000,  and  it  is  believed  that  its 
services  will  prove  so  valuable  that  it  will  be  neces- 
sary to  secure  additional  funds  in  the  near  future. 
This  division  Is  charged  with  the  furtherance  of  busi- 
ness in  domestic  fields,  much  the  same  as  the  other 
divisions  of  the  bureau  work  for  the  betterment  of 
American  export  trade. 


Retailers'  National  Council  Adopt  Measure  Demanding 

Tax  Reduction 

Resolutions  demanding  a  general  reduction  of 
taxation  to  apply  to  all  classes  of  taxpayers  were 
adopted  December  1R  at  a  meeting  in  Washingon  of 
the  Retailers'  National  Council,  which  is  composed  of 
a  large  number  of  retail  ororanizatlons  and  represents 
a  membership  of  over  150.000  retail  stores,  employing 
considerably  more  than  1,000,000  people,  and  doing  an 
annual  volume  of  business  of  approximatelv  $10,000,- 
000,000. 

(Continued  on  Page  16) 


12 


44fh  voar 


THE  TOBACCO  WORLD 


Jamian^  1,  1924 


pHIbADELi«>MIA. 


DISTRIBUTORS   ANXIOUS   TO   HANDLE   "CINCO" 

National  All-Year-'Round  Policy  of  Advertising  Is  Making 
Many  Eager  to  Get  Remaining  Open  Territory 
A  new  nolo  has  been  stiiick  in  cigar  advertising 
by  Otto  Eisenlohr  &  Bros.,  Inc.  ''Oineo,"  the  leading 
Eisenlohr  ))rand,  is  to  be  l>acked  with  national  adver- 
tising on  a  scale  never  l)efore  attempted  in  the  cigar 
industry. 

Beginning  Deceml)er  loth,  'Tinco"  will  be  adver- 
tise«l  continuously  with  full  ])ages  in  color  in  national 
inagazines,  such  as  The  Saturdaij  Evvuinp  Post.  This 
is  the  first  time  such  an  ambitious  advertising  pro- 
giani  has  ever  been  undertaken  on  a  cigar. 

A  gigantic  advertising  effort  in  newspapers  also 
haa  been  launched  in  l>ehalf  of  **Cinco.**  Tn  al)out  one 
luindred  leading  cities,  'Tinco'^  advertising  will  run 
the  year  Vound.  This  year- 'round  policy  of  news- 
paper advertising  also  is  something  new  in  the  cigar 
field.  Heretofore,  most  cigar  mainifacturers  have  con- 
fined their  newspa])er  advertising  to  ** campaigns"  in 
the  spring  and  the  fall.  But  **Cinco"  a<lvertising  will 
continue  throughout  the  entire  year. 

It  is  understood  that  the  Eisenlohr  board  of  di- 
rectors have  made  a  commitment  to  a  peimanent  policy 
of  year  'round  advertising. 

Along  with  this  continuous  aggressive  advertis- 
ing policy,  the  Eisenlohr  concern  has  also  laid  out  a 
l)rogram  of  expansion  and  increased  production.  It  is 
expected  that  after  the  Christmas  rush  has  l>een  dis- 
posed of,  a  numl>er  of  new  distnbutors  mav  be  ap- 
pointed in  territoiy  which  hithei-to  has  not  been 
cultivated  on  **Cinco"  because  of  the  dinicultv  of 
obtaining  sufficient  out])ut.  Distributors  who  have 
made  a])plication  are  now  IxMug  considered. 

Expectations  for  1924,  however,  are  that  each 
month  will  bring  a  higher  total  from  the  Eisenlohr 
factories  and  that  there  will  be  no  open  territory  re- 
maining at  the  close  of  the  vear. 


ELMER  JARRETT  ENLARGES  FACTORY 

Elmer  Jarrett,  of  Monroe  Jarrett  Sons,  cigar  box 
manufacturers  at  Kaiidolph  and  JeiTerson  Streets,  ha« 
tjiken  over  tlie  third  floor  of  the  building  already  oem- 
pied  by  his  firm,  in  (»rdor  to  increase  the  c-npndty  of 
their  factory  and  thus  enable  them  to  better  take  care 
of  their  increase  in  business. 


JOHN  B.  THATCHER  IN  EAST 
John  B.  Thatcher,  president  of  the  American  Box 
Sui)ply  Company,  Detroit,  Mich.,  is  visiting  lirms  in 
the  East,   combining   business   with   pleasure,  having 
spent  Christmas  with  friends  in  Philadelphia. 


CONGRESS  ENTERTAINING  SALESMEN   DURING 

HOLIDAY  WEEK 

According  to  the  annual  custom  of  the  Congress 
Cigar  Company,  manufacturers  of  the  "La  Palina,'' 
their  salesmen  from  all  over  the  country  will  gather 
in  l^hiladelphia  over  the  holidays  and  be  royally  eu- 
tertained  by  the  Congress  Company. 


SCHULTE  OPENS  NEW  STORE 
On  December  l^th  a  new  Schulte  cigar  store  was 
opened  in  the  new  Fox  Theatre  Building,  southwest 
coraer  Sixteenth  and  Market  Streets. 

Ifenry  Kautfman  will  be  in  charge  of  the  new 
store,  which  is  considered  to  be  in  one  of  the  best  loca- 
tions in  this  city.  IMr.  Kautfman  formerlv  was  in 
charge  of  the  Schulte  store  at  Tenth  and  .Atarket 
Streets. 


HOLIDAY  BUSINESS  EXCEEDS  EXPECTATIONS 

According  to  reports  retailers  and  jobbers  were 
veiy  well  satisfied  wath  the  volume  of  holiday  business 
for  1923,  and  in  many  cases  the  business  far  exceeded 
expectations,  due  to  the  fact  that  many  persons  left 
their  purchases  and  orders  until  the  last  minute.  Due 
to  this  short-sightedness,  or  timidity,  there  were  some 
disappointments. 


LIBERMAN  REPRESENTATIVE  IN  PHILADEL- 
PHIA 

H.  L.  Bush,  sales  representative  for  the  Libemian 
^fanufacturing  Company,  northwest  comer  Twentieth 
and  Allegheny  Avenue,  has  been  sojourning  in  and 
around  Pliiladelphia  for  the  past  week  or  ten  days. 
^\y.  Bush  will  remain  here  for  another  week  before  re- 
turning to  Tampa.  The  number  of  Liberman  short 
filler  bunch  machines  in  use  throughout  the  country, 
niid  particularly  the  South,  is  increasing  by  leaps  and 
bounds  awordiug  to  information  furnished  bv  Mr. 
Bush, 


TOO  LAfK  TO  CLASSIFY. 
WANTE1>  KXPKRTKXCED  DOUHLK-K XTRY  BrX)KKKKPKF. 
make  own  trial  iKiIatia-.  make  self  piiurally  ust-ftil  in  oflkc.  able  to 
do  Utile  tyiH'writiiia-,  ixiHrii-nce  in  ci^ar  box  factory  preferred.  All 
correspondence  Cf>nfidcn(ia1.  reference  niu-it  Ik>  pivcn :  also  salary  ex- 
pected.   Address  S.  "Tobacco  World."  rhiladelphia,  Pa, 


January  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


13 


1. .:.^^Ji!l!;:|llillllililllllill!l:il.l,,,a,^ 


illllllll 


■i'ifeni»'i'i-'i^^:'n.' I iHHn;ii,ni„„|iinliliili,iilillllllliillll|l||||||||i|||| 


The  Lure  of  Fine  Boquet 


^^ Spanish  Cedar  Cigar  Boxes 
Make  Good  Cigars  Better!''* 


Besides  all  the  conceded 
advantages  of  a  Wooden 
Container,  the  SPANISH 

Cedar  Box  has  its  own 

proprietary  virtues  for 
improving,  mellowing 
and  preserving  Good 
Cigars, 

There  is  a  very  significant 
resemblance  between  the 
aroma  of  Fresh  Sawn 
Cedar,  and  the  Exquisite 
Boquet  which  greets  one 
from  any  well  stocked 
Humidor. 

That  Cedar  Boquet  is  an 
invaluable  addition  to 
every  good  Blend:  a  lure 
to  the  Smokers'  Tastes 
and  Appreciations. 

Genuine  Spanish 
Cedar    Boxes   cost 

very  little  more  than 
substitutes.  Consult 
your  Box  Manufacturer 
for  prices. 

{ADVEKTlSEMnNT^ 


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muuimuMituiUMiiiiiiiuiiJiiJuiUJjiiiiJiiuuuniiiiiaiiiHiii 


llilhiil ili.il.:. uiiiLliulii.l 


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llllh- 


14 


44th  vcar 


Say  You  Satv  If  in  The  Tobacco  World 


Jaiuiarv  1,  1024 


5^X» 


CI&AT^S  ! 


Business  Building 

By  a  Trained  Business  Man  And 

Advertiser 

WRITTEN  ESPECIALLY  FOR    THE  TOBACCO  WORLD   BYA.E.P   -'"''M''W"• 


II^]  (fivat  Clock  ol'  Time  ticks  out  aiiotlior  yoar 
causing  tliosc  of  us  who  are  thinkers  to  think 
thoughts. 

It  is  said  that  *' thoughts  are  tilings"  and 
that  "wishes  are  prayers."  And  that  if  \ve  wisli  hard 
enougli  tile  wishes  will  c<une  true.  That  being  the 
case,  1  am  going  to  wish  good  and  hard,  for  the  beuolit 
0f  eacJi  of  my  readers. 

I  wish  you  growth— for  growtli  is  the  law  of 
aature.  Unless  we  grow  we  are  a  failure,  but  if  we 
grow,  e'en  though  slowiy,  we  are  jounieying  towards 
tile  land  of  Success. 

1  wish  you  health— for  health  means  strength  and 
power,  and  it  is  by  the  exercise  of  your  strength  and 
power  that  you  will  progress. 

I  wish  you  the  power  of  straight  thinking— for 
straight  thinking  will  cast  a  beam  of  light  upon  the 
path  that  leads  to  hap])iness  and  prosperity. 

I  wish  you  to  become  well  balanced— bv  this  I 
mean  the  hannonizing  of  the  three  parts  of  vour 
nature—the  physical,  the  mental,  the  spiritual.  This 
will  give  you  harmony,  and  in  harmony  there  is 
strength. 

Thus  will  you  become  a  mmi — and  let  me  assure 
you  that  a  man  is  the  most  wonderful  thing  in  this 
round  world.  Scientists  are  just  learning  what  a 
wonderful,  grand  and  majestic  creature  is  man— a  god 
in  the  making. 

Cj3     Ctl     Ct3 

^  Now  there  is  Babson,  Babson  the  business  statisti- 
cmn.  Babson  noted  the  sayings  of  manv  wise  men  to 
the  effect  that  the  future  will  be  a  repetition  of  the 
past,  with  some  modilications. 

Babson  pondered  on  this  idea,  and,  wise  chap  that 
he  was,  determined  to  make  money  from  it.  So  he 
collects  business  statistics  of  the  iiast  and  the  present. 
He  classifies  them,  correlates  them,  analyzes  them,  and 
then  he  forecasts  the  condition  of  any  biisiiiess  for  the 
coming  days. 

^  Hundreds  of  the  leading  business  houses  ptll^hase 
Jus  printed  business  forecasts  and  are  influenced  bv 
them  in  making' plans. 

Babson  suggests  what  might  be  called  "con- 
servative progress"  for  the  coming  days.  Thinks 
business  has  been  going  at  such  a  rate  that  it  mav  slow 
down  for  a  few  months,  just  to  catch  its  wind  for 
another  full  speed  ahead. 

He  says  go  ahead  and  progress,  but  don't  spui-t, 
don  t  speculate,  don't  take  chances,  don't  nm  big 
risks.  To  do  so  may  invite  loss  and  disappointment. 
But  he  speaks  encouragingly  when  he  savs  business 
will  continue  good  for  probablv  a  long  time,  and  even 
a  temporary  slowing  down  would  be  a  natural  and 
encouraging  aflfair. 

All  of  which  I  pass  on  for  your  consideration. 


The  great,  the  near-great,  as  well  as  the  common 
garden  variety  of  the  genus  homo  do  certainly  find 
comfort,  consolation  and  cheer  in  the  Jimmie  Pipe, 
as  1  have  often  remarked  and  intend  to  remark  in  the 
future. 

Here  is  wliat  a  reporter  says  of  George  B.  Har- 
vey, our  recent  ambassador  to  London : 

"Seated  in  the  library  of  the  steamship  *Aqui- 
tania,'  coming  ui^  the  bay  from  the  Quarantine  Station, 
(  olonel  Han-ey,  the  returning  American  ambassador, 
from  the  Court  of  St.  James,  puffed  an  old  briar  pipe 
filled  with  a  mild  British-American  mixture  of  to- 
bacco, and  between  the  draws  he  enunciated  his  ideas." 

It  seems  as  though  the  repertoire  of  smokes  em- 
braces three  classes,  and  for  three  different  purposes. 
The  cigar  for  the  fonnal  occasion,  for  the  street  and 
])roffer('d  as  a  social  gift  of  friendship;  the  cigarette 
for  the  brief  an<l  hurried  smoke  where  the  opportiinitv 
is  limited  to  a  few  fleeting  minutes;  the  pipe  for  the 
den  at  home,  the  studio,  the  workshop.  And  how  men 
do  love  the  old  smelly  pipe!  It  is  like  a  life-long 
friend,  who  has  grown  old,  whose  handsome  looks  have 
departed  but  whose  compftgi^ship  we  value  above 
jewels  rare  and  costly. 

Talk  np  these  three  things.  Explain  their  func- 
tions, and  sell  all  three  of  them. 

Ct]     Ct3     CJ3 

Foiinerly  when  a  man  said  "the  world  is  chang- 
ing," \ve  just  naturally  put  him  in  the  class  of  im- 
practical visionaries  and  listened  to  him  with  scant 
and  impatient  courtesy. 

But  it  ain't  so  today.    It  sure  ain't. 

Today  the  Avorld  is  i-unning,  licketj^-split,  and 
would  make  a  racing  tin-canned  dog  seem  to  be  mov- 
ing like  an  old  and  doddering  snail.  And  it's  cliang- 
ing.     Gee,  how  it  does  change! 

And  this  change  means  much  to  you.  Friend 
Dealer.  It  means  awfully  much.  If  you  are  wise  and 
wideawake  it  may  mean  a  fortune.  If  you  lack  vision 
and  fail  to  look  at  the  world  outside  of  your  dinky 
little  store  it  may  mean  bustification. 

Today  you  may  be  on  a  quiet  street,  just  making 
a  fair  living.  Next  month  perhaps  your  town  may  cut 
a  cross  street,  or  a  large  factoiy  may  start  up  a  few 
squares  away,  or  the  street  car  routing  may  be  changed, 
or  a  big  establishment  may  tear  do-sMi  a  dozen  little 
houses  and  build  a  skyscraper— and  lo,  your  location 
may  be  a  first-class  stand,  and  your  business  mav 
triple. 

Or,  pei-haps  your  street  is  now  busy  and  vou  are 
d(»ing  pretty  v/ell,  thank  you.  And  some  change  may 
occur  to  make  it  so  forsaken  that  the  grass  mav  grow 
on  the  sidewalk. 

(Continued  on  Page  23) 


January  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


15 


Reprinted  from 


TOBACCO 


September  26,  1923 


Machinery  is  Supplanting  Hand  Labor 

In  All  Branches  of  the  Tobacco  Industry.  Growing  Ap- 
preciation  of  Latest  Improved  Machinery— Leaf  Tobacco 
Can  Be  Stripped  Mechanically  Better  Than  By  Hand 


UE  to  intense  competition,  higher 
efTicicncy  demands,  and  burdensome 
labor  conditions,  machinery  is  slowly, 
but  surely,  supplanting  the  hand 
worker  in  all  branches  of  the  tobacco  industry. 
Of  special  significance  is  the  growing  appreci- 
ation of  mechanical  equipment  throughout  the 
various  stages  of  cigar  manufacture. 

The  Universal  Tobacco  Machine  Co.,  of  Ii6 
West  32nd  Street,  New  York,  has  long  been 
known  as  a  manufacturer  of  tobacco  stripping 
and  booking  machines.  The  products  of  this 
company  have  conclusively  demonstrated  that 
leaf  tobacco  can  be  stripped  mechanically  to  far 
greater  advantage  than  by  hand. 

Almost  Human  in  Intelligence 

The  Model  L  Universal  Bunching  Machine, 
illustrated  on  this  page,  has  been  developed  to 
a  point  of  efficiency,  speed  and  accuracy  that 
completely  overcomes  all  of  the  objections  that 
cigar  manufacturers  have  experienced  in  the 
past  in  connection  with  short  filler  bunch  mak- 
ing machines.  It  is  the  result  of  expert  en- 
gineering skill  aided  by  the  experience  of  prac- 
tical cigar  manufacturers. 

The  machine  is  receiving  widespread  atten- 
tion because  it  gives  complete  and  uniform  re- 
sults regardless  of  the  condition  of  the  filler 
tobacco  that  is  being  "worked"  on  it.  And.  it 
does  not  easily  get  out  of  order.  It  fills  a 
very  vital  need  as  it  makes  possible  the  pro- 
duction of  a  five  cent  cigar  at  a  profit. 

Tremendous  Strides  Made  Over 
Previous  Methods  and  Machinery 

The  advantages  of  using  the  Model  L  ma- 
chine for  working  short  filler  (large,  mixed 
or  fine  scrap) ,  may  be  summed  up  as  follows : 

I.  Straight  or  shaped  work,  both  well  done. 
J.  Makes    right   or   left-hand   bunches   per- 
fectly. 

3.  Uniform  size  and  weight  of  bunches  as- 
sured. 

4.  A  very  substantial  saving  in  labor  costs. 

5.  Handles  large  size  or  mixed  cut  scrap 
filler  of  unequal  size. 

6.  A  long,  even  rolling  for  better  smok- 
ing qualities. 

7.  Damp  or  dry  tobacco  handled  with 
equally  good  results. 

8.  Low  cost  of  upkeep;  does  not  easily 
get  out  of  order. 

9.  The  easily  adjustable  weighing  scale 
meets  all  requirements  as  to  changes  in 
sizes  and  weather  conditions. 

10.  Fluffy  filler  because  the  tobacco  is  lifted 
from  a  hopper — a  decided  improvement 
over  the  gravity  method  of  feeding. 

The  daily  production  of  the  machine  will 
vary  from  4,000  to  5.000  bunches,  4epending 
upon  the  shape  and  size  bunch  that  is  beini^ 
"worked"  and  it  will  make  practically  any 
size,  straight  or  shaped  bunch.  It  is  neces- 
sary, however,  when  changing  shapes  or  sizes 
to  install  a  new  plunger  in  the  machine. 

The  machine  is  made  with  cither  a  straight 
or  a  curved  rolling  tabic.  Both  right  and 
left-hand  bunches  can  be  made  on  the  same 
machine  when  equipped  with  the  straight  table. 
It  will  work  scrap  or  short  filler  of  unequal 
sizes  and  should  large  stems,  nails  or  other 
foreign  matter  get  in  the  tobacco,  they  will 
not  clog  or  cause  damage  to  the  machine. 

The  filler  for  each  cigar  bunch  is  automati- 
cally lifted  from  a  hopper  in  a  manner  di- 
rectly opposed  to  the  gravity  method  usually 
employed   in   bunch  making  machines.     After 


being  lifted  irom  the  hopper  the  filler  spreads 
out  on  a  traveling  belt  which  carries  it  to  an 
automatic  weighing  scale,  which  is  so  accu- 
rately balanced  that  it  registers  the  smallest 
fraction  of  stock  that  is  placed  upon  it.  There- 
fore manufacturers  are  assured  of  a  posi- 
tively uniformity  of  weight  of  filler  in  their 
cigar  bunches  with  the  Model   L  machine. 

The  weighing  scale  can  be  quickly  adjusted 
for  the  exact  quantity  of  tobacco  required  for 
diflfcrent  sizes  of  cigars.  When  the  scale  bal- 
ances under  the  weight  of  the  proper  amount 
of  filler,  the  feeding  device  automatically 
stops.  The  Model  L  operator  in  the  mean- 
time has  placed  the  binder  on  a  rolling  apron 
and  the  (accurately  weighed)  filler  is  auto- 
matically deposited  into  the  apron  pocket  and 
rolled  into  a  bunch.  The  bunch  is  then  placed 
in  the  cigar  mould  by  the   machine  operator 


Besides  the  Model  L  Universal  short  filler 
bunch  machine,  the  Universal  Tobacco  Ma- 
chine Co.  manufactures  many  other  tobacco 
stock  and  labor-saving  machines  and  devices, 
including  the  following: 

Model  M  Universal  tobacco  stripping  and 
booking  machine.  Model  M  Universal  (non- 
booking)  tobacco  stripping  machine,  Model  F 
Universal  tobacco  stem  crushing  and  booking 
machine,  Model  F  Universal  (non-booking) 
stem  crushing  machine.  Model  J  Universal  leaf 
counting  device.  Model  K  Universal  gum  clean- 
ing device,  Model  W  Universal  butt  cutting 
device,  Model  E-i  Universal  one  plate  wrapper 
register.  Model  D-2  Universal  two  plate  wrap- 
per register.  Model  C-3  Universal  three  plate 
wrapper  register. 


The   Model  L  Universal  Short  Filler  Bunch  Machine 
complete  with  Folding  Chair  and  1/6  H.  P.  Motor,  $650. 

The  Model  M  Planetary  Gear  Driven  Type  Stripping 
and  Booking  Machine  complete  with  folding  chair,  $500. 

Individual   Motor   Drive  Equipment,  $55.     1/4  H.  P. 
Motor,  $45. 

UNIVERSAL  TOBACCO  MACHINE  CO. 

116  West  32nd  St.,  New  York  City 

Factory :  Newark,  N.  J. 
See  our  Exhibit  at  the  Tobacco  Show— New  York— Jan.  28th  to  Feb.  2nd,  1924 


16 


44tli  Year 


Say  You  Saw  It  in  The  Tobacco  Wori.d 


January  1,  11)24 


News  from  Congress 


{Continued  from  Page  11) 

Poiuting  out  that  the  Treasury  Derailment  I'or 
the  past  two  years  has  sliowed  an  excess  of  income 
over  expenditures  oi'  more  than  $300,000,000  per  an- 
num, and  that  budget  officials  now  figure  that  this  can 
be  increased  to  $350,000,000  a  year  by  economy  in  gov- 
ermnent,  the  resolutions  adopted  call  upon  Congress 
**to  reduce  taxes  ail  along  the  line  so  that  all  classes 
of  taxpayers  may  enjoy  equitable  relief  and  so  that  at 
no  point  shall  there  be  any  increase  of  taxation  and 
no  imposition  of  new  or  additional  tax  levies." 

The  meeting  also  considered  a  number  of  trade 
and  national  problems  and  arranged  to  have  research 
studies  made  of  some  of  these  for  the  benelit  of  the 
consumers  and  retailers  of  the  country.  {Strong  em- 
phasis was  placed  on  the  fact  that  the  retailer,  oper- 
ating as  he  does  in  the  local  commmiity,  is  essentially 
dependent  upon  the  prosperity  of  the  people,  and  is, 
therefore,  in  an  unusual  position  to  speak  for  the  pub- 
lic interests. 


Encouraging  Business  Outlook  for  1924 
The  business  outlook  for  li>24  is  very  optimistic, 
reports  just  received  by  {Secretary  of  the  Treasury 
Mellon  showing  that  the  big  volume  of  business  which 
has  been  reported  during  the  past  few  months  still 
continues.  Uflicials  of  the  Treasury  Depailment  point 
out  that  a  dull  period  will  naturally  prevail  for  a  short 
time  after  the  Christmas  holidays,  due  in  part  to  the 
aimual  lull  in  buying  which  follows  the  wave  of  Christ- 
mas spending  and  in  part  to  the  inventories  which  are 
taken  about  the  first  of  each  year.  General  business 
activity  during  1924,  however,  is  expected  to  be  very 
good. 


Tax  on  Checks  and  Drafts  Again  Introduced 
A  measure  permitting  a  cliai'ge  of  not  more  than 
ten  cents  per  hundred  dollars  or  fraction  thereof  on 
checks  and  drafts  presented  to  banks  for  collection  has 
been  introduced  in  the  House  of  Kepreseiitatives  by 
Congressman  JSteagall,  of  Alabama.  Efforts  to  enact 
similar  legislation  have  been  made  in  past  sessions  of 
Congress,  but  without  success,  and  it  is  not  anticipated, 
especially  in  view  of  the  political  situation  which  now 
prevails,  that  Mr.  ISt^agall's  bill  will  meet  with  any 
better  success. 


Inventory  Instructions  Issued  for  Tobacco  Industry 

Instructions  relative  to  the  inventories  w^iich,  un- 
der the  law,  manufacturers  of  cigars  and  tobacco  and 
dealers  in  leaf  tobacco  will  be  required  to  make  on 
January  1,  have  just  been  issued  by  the  Commissioner 
of  Internal  Ke venue. 

It  is  required  that  actual  and  accurate  inventories 
must  be  made  in  accordance  with  the  following  in- 
structions : 

The  inventory  must  be  made  before  the  commence- 
ment of  business  on  January  1.  After  it  is  completed 
the  correct  totals  should  be  immediately  entered  on 
tlie  blank  fonn  which  will  l)e  furnished  by  the  collec- 
tor of  the  district  and  which  should  be  held  a  reason- 
able length  of  lime  awaiting  the  amval  of  a  deputy 
collector  who  will  veniV  it. 

All  stamped,  as  well  as  unstamped,  manufactured 
plug,  twist,  fine  cut  and  smoking  tobacco,  snuiT,  cigars 
and  cigarettes  of  the  several  chisses  must  be  sepa- 
rately weighed  or  counted,  as  the  case  may  be.     An 


aci'urate  inventory  of  attached  and  unattached  stamps 
must  also  be  made. 

All  tobacco  mateiial  in  the  factory  should  be  seg- 
regated according  to  the  classification  provided  m 
the  prescribed  inventory  forai,  and  weighed  separately. 

The  weight  and  marks  of  each  unopened  hogshead, 
case  or  bale,  or  otiier  package  of  tobacco,  and  all 
broken  packages  of  tobacco  and  loose  tobacco  within 
the  factory  and  inventoried  by  the  manufacturer,  should 
be  listed  and  each  item  should  be  sufficiently  described 
to  aid  the  deputy  collector  in  verifying  the  inventory. 
Such  list  should  be  made  on  the  back  of  the  inventory 
form  or  on  separate  sheets  of  the  same  size  attached 
thereto. 

Tobacco  dust,  siftings,  sweepings  and  waste  shall 
be  inventoried  by  cigar  manufacturers  under  the  head 
of  "waste"  only,  and  by  quasi-manufacturers  of  to- 
bacco  under  separate  heads,  each  properh'  described. 

An  accurate  record  of  the  quantity  of  tobacco  of 
each  class  used  during  the  period  from  the  date  of  in- 
ventory to  the  date  of  the  visit  of  the  deputy  should 
be  kept  for  the  purpose  of  enabling  him  to  arrive  at 
the  actual  quantity  of  tobacco  of  each  class  which  was 
on  hand  on  the  inventory  date. 

It  is  especially  provided  that  each  cigar  manufac- 
turer w^ho,  during  1923,  produced  cigars  weighing 
more  than  eighteen  pounds  per  thousand  should  pre- 
pare a  statement  under  oath  showing  the  number  and 
the  size  in  inches,  lK)th  length  and  circumference,  of 
each  brand  of  cigars  manufactured  during  the  year, 
regardless  of  weight,  and  the  number  of  pounds  of  un-. 
stemmed  leaf,  stemmed  leaf  and  scraps,  cuttings  and 
clippings  used  as  filler,  binder  and  wrapper  which  was 
required  to  produce  1000  cigars  of  each  brand.  This 
statement  should  be  held  with  the  inventory,  to  be 
verified  by  the  deputy. 


RECENT  WEATHER  CONDITIONS  FAVORABLE 

FOR  PORTO  RICAN 

The  following  report,  by  Ilanvood  Hull,  special 
correspondent,  will  appear  in  December  Englisli  issue 
of  Tobacco  Trade  Notes: 

^  San  Juan,  Porto  Rico,  December  15. 

A  little  more  than  three  weeks  remains  in  which 
to  complete  the  jjlanting  season  for  the  1924  crop.  Gen- 
erally January  10  is  set  as  the  dead  line  for  planting, 
though  it  is  possible  this  year  that  there  will  still  he 
a  good  deal  of  planting  during  the  second  week  in 
January  provided  w^eather  conditions  are  favorable 
and  there  is  sufficient  seed  for  planting. 

There  have  been  almost  daily  showers  in  niost  sec- 
tions of  the  island  during  the  past  two  weeks,  but  the 
rains  so  far  have  not  been  generally  harmful  and  have 
liot  stopped  planting.  The  United  {States  Weather 
Bureau  reports  that  for  the  island  as  a  whole  the 
rainfall  for  the  w^eek  ending  December  8  w^aa  about 
two-thirds  of  normal,  w^as  generally  well  distributed 
with  respect  to  previous  rainfall  conditions  and  the 
week  was  a  favorable  one  for  the  farmers.  During 
the  weeks  Ail>onito  had  1.15  inches  of  rain,  Cayey  less 
than  one-half  inch,  Juncos  none  and  Comerio  1.38 
inches. 

Planting  is  being  rushed  everywhere  to  make  up 
for  lost  time  during  the  early  part  of  the  season. 

Luis  Toro,  president  of  the  Porto  Rican- American 
Tobacco  Compan)',  who  has  just  been  here  getting  a 
line  on  planting  for  the  new  crop,  estimates  that  if  seed 
is  available  and  weather  conditions  continue  favorable 
until  the  middle  of  January  that  there  will  be  tlie  larg- 
est acreage  planted  in  the  history  of  the  island. 

{Continued  on  Page  18) 


January  1,  T924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


17 


L.  LEOPOLD  MAY  BE  PRESIDENT  OF  AMERICAN 

SUMATRA 

Rumors  are  afoot  that  Louis  Leopold  may  be 
elected  president  of  the  American  Sumatra  Tobacco 
Company  and  that  G.  ^y.  Hpitzner  will  probably  be- 
come chairman  of  the  board,  due  to  the  resignation  of 
Julius  Lichtenstein  as  a  director  of  the  company. 


SAM  GILBERT  IN  NEW  YORK 

Sam  T.  Gilbert,  of  the  Webster  Cigar  Company, 
Detroit,  Mich.,  paid  the  Water  Street  leaf  market  a 
visit  last  week  and  i)laced  orders  for  a  supply  of  leaf 
for  the  well-known  ** Webster.'* 


MACHINERY  A  GREAT  AID  TO  PRODUCTION 

Washington,  D.  C. 

American  inventive  genius,  producing  machinery 
to  do  operations  formerlj^  performed  by  hand,  has  rev- 
olutionized our  production  and  made  possible  the  pres- 
ent-day output  of  our  industries,  according  to  Julius 
11.  Banies,  president  of  the  United  States  Chamber  of 
Commerce,  speaking  last  month  l>efore  the  American 
Statistical  Association. 

Citing  typical  industries  in  which  inventions  have 
enlarged  to  a  remarkable  degree  the  production  per 
worker,  Mr.  Barnes  showed  how,  in  cigarmaking,  four 
operators  with  machines  can  j)roduce  as  much  as  fif- 
teen could  by  hand,  and  one  operator  with  a  wrapping 
machine  can  handle  as  many  tobacco  or  cigarette  i)ack- 
ages  as  could  many  hand  wrappers. 

This  tendency,  said  the  speaker,  extends  through 
all  industry,  from  foundiy  work  and  material  hand- 
ling to  bread-baking  and  the  manufacture  of  books;  it 
extends  even  into  office  equipment,  where  adding,  cal- 
culating and  bookkeeping  machines  expand  human 
seiTice  three,  five  and  even  ten  times.  He  pointed  out, 
however,  that  this  labor  is  not  released  to  unemploy- 
ment, but  tliat  it  has  been  only  througli  the  use  of 
maehinoiy  that  American  industries  could  secure  ade- 
quate forces. 

C.  Ti.   T;. 


FRED  GRIFFIN  ENTERTAINS 

On  December  IDth  the  genial  Fred  Griffin,  of  Hart- 
ford, Conn.,  entertained  a  few  of  his  many  friends  at 
the  Hartford  Club.  Following  a  most  enjoyable  din- 
ner, the  guests  were  entertained  in  various  manners, 
and  all  voted  it  a  tremendous  success. 


New  Treatment  WUl  Double  Life  of  Shade  Cloth 

Protective  treatments  which  promise  to  double 
the  life  of  tobacco  shade  cloths  have  recently  been  de- 
veloped by  the  Bureau  of  Chemistry  of  the  Depart- 
ment of  Agriculture,  it  is  announc4?d.  Tobacco  shade 
cloth  which  had  been  treate<l  with  four  different  pro- 
tective treatments  prepared  by  the  leather  and  paper 
laboratory  of  the  Bureau  of  Chemistr>^  were  used  over 
growing  tobacco  during  the  past  season  at  the  tobacco 
experiment  farm  in  Connecticut,  and  were  found  to 
have  well  maintained  their  strength.  Arrangements 
have  been  made  to  use  the  same  pieces  next  year,  and 
to  compare  them  with  untreated  shade  cloth  used  one 
season  which,  as  a  rule,  is  not  strong  enough  to  last 
through  the  second  season. 


After  all 
jiothing  satisfies  like' 
a  good  cigar 


18 


44tli  rear 


Say  You  Saw  It  in  The  Tobacco  World 


January  1,  1924 


RECENT  WEATHER  CONDITIONS  FAVORABLE 

FOR  PORTO  RICAN 

{ConUmied  from  Page  16) 

Demand  for  1923  tobaccos  is  reported  as  nominal 
with  fair  stocks  si  ill  available.  Buying  is  reported  as 
on  a  hand-to-mouth  basis  for  the  top  grades  except 
1o  a  few  lari^e  factors  in  the  States  and  with  less  de- 
mand for  the  lower  grades.  The  cigar  and  cigarette 
factories  are  operating  on  a  noimal  basis  for  this  time 
of  the  year,  with  the  rush  for  holiday  goods  over. 

Despite  ^many  delays  in  getting  the  new  crop 
planted  there  is  a  distinctly  optimistic  outlook  for 
1924. 


A  MILLION  CALLS  FOR  INFORMATION  ON 

FOREIGN  TRADE 

A  record  of  nearly  a  million  requests  for  assist- 
ance for  American  firms  engaged  in  foreign  trade  is 
announced  in  the  annual  report  of  Dr.  Julius  Klein, 
Director  of  the  Bureau  of  Foreign  and  Domestic  Com- 
merce of  the  Department  of  Commerce.  This  figure 
for  1922-23  is  just  double  that  for  1921-22,  the  pre\nous 
high  record.  This  striking  increase  in  the  demands 
for  sendees  from  the  Government  trade-promoting  bu- 
reau indicates  impressively  the  growing  appreciation 
of  the  importance  of  foreign  sales  in  maintaining 
American  prosperity  and  in  relieving  the  possible  de 
pressive  influence  of  surplus  farm  products  and  manu- 
factures, the  report  says : 

** International  trade  is  characterized  now  as  never 
before  by  extreme  fluidity  and  swift  readjustment,'' 
Director  Klein  declares.  **  Violent  exchange  fluctua- 
tions, shifts  in  consumptive  capacity  and  standards  of 
living,  sudden  upsets  of  trade  balances,  dislocations  of 
old  trade  routes,  restrictive  commercial  legislation  and 
taxes — all  these  are  now  entailing  confusing  changes 
of  vital  concern  to  the  American  manufacturer  and 
farmer  having  increasing  surpluses  to  sell  abroad. 
These  growing  complexities  must  be  followed  and 
studied  if  American  merchants  and  producers  are  to 
compete  successfully  wnth  their  foreign  rivals.*' 

The  maintenance  of  a  fact-finding  organization 
comparable  to  this  Bureau  would  l>e  financially  impos- 
sible for  any  private  corporation,  whereas  the  Oov- 
enimen^  agency,  because  of  the  exceptional  collabora- 
tion it  enjoys  \A\\\  foreign  officials,  American  trade 
organizations  and  journals,  and  large  numbers  of  ex- 
pcTter.^  and  manufacturers,  has  been  able  to  handle 
trade  inquiries  and  problems  at  an  average  cost  to 
the  taxpayer  of  about  $2  per  assignment  or  case. 
Against  this  average  $2  outlay,  the  Director  enumer- 
ates a  long  list  of  specific  export  transactions  effected 
through  the  Bureau's  facilities  bv  individual  firms, 
ri.ngnig  in  value  from  $6000  up  to  $750,000. 

The  American  trade  and  news  press,  according  to 
Director  Klein,  desen^es  much  credit  for  the  success 
of  this  unusual  achievement  in  government  service. 
Through  the  cordial  co-operation  of  leading  dailies 
and  trade  periodicals  throughout  the  country  the  De- 
pat  tment  of  Commerce  has  placed  information  regard- 
ing specific  sales  openings  and  trade  opportunities 
before  a  weekly  audience  of  not  less  than  7,500,000. 

Strengthening  of  the  Commerce  Department's  for- 
eign oilices,  material  improvement  in  its  thij-ty-five 
*^«=ervice  stations"  throughout  the  United  States,  the 
expansion  and  speeding  up  of  its  statistical  work,  the 
addit^ion  of  new  experts  for  its  commodity  and  techni- 
cal divisions,  and  the  enlargement  of  its  domestic  com- 
merce promotion  sen-ice  are  mentioned  bv  Director 
Klein  as  features  in  tlie  ])rogram  of  the  Department 
for  the  coming  year.    '^The  abilitv  of  the  Bureau  to 


take  an  elTectivo  part  in  recent  crises  in  the  coal  in- 
dustry and  in  transportation,  because  it  had  on  its 
commodity  stall*  highly  qualified  experts  in  those  lines, 
ha.v  boeii  coiiviiiL'ing  proof  that  experts  equally  well 
qualified  in  other  commodities  can  render  unique  serv- 
ice ill  the  distribution  field  and  will  not  in  any  way 
duplicate  or  overlap  the  activities  of  any  other  organi- 
zations, public  or  private,"  Dr.  Klein  declares  in  sui)- 
port  of  his  discussion  of  plans  for  the  enlargement  and 
improvement  of  the  staff  of  the  Bureau. 

TOBACCO  DIVISION  OF  INTERNAL  REVENUE 

DEPARTMENT  WILL  BE  SEPARATE  UNIT 
^   The  abolition  of  the   tobacco  and   miscellaneous 
unit  as  a  separate  division  of  the  Bureau  of  Internal 
Kevenue  has  been  announced  by  Commissioner  David 
II.  Blair,  to  be  effective  from  December  16. 

The  tobacco  division  will  be  a  part  of  the  Estate, 
Capital  Stock  and  Sales  Tax  Unit,  which  will  here- 
alter  be  known  as  the  Miscellaneous  Tax  Unit  and 
charged  with  the  administration  of  all  taxes  other  than 
income  taxes.  Deputy  Commissioner  Robert  M.  Estes, 
111  charge  of  the  Estate,  Capital  Stock  and  Sales  Tax 
Unit,  will  be  head  of  the  new  division,  and  Murray  Y. 
Snider,  who  has  had  charge  of  that  work  for  a  number 
of  years  and  who,  prior  to  the  reorganization,  was 
assistant  deputy  commissioner  of  the  Tobacco  and 
Miscellaneous  Unit. 

C  L.  1j, 


SCHULTE-UNITED  DEAL  DENIED 
According  to  The  Wall  Street  Journal  official  de^ 
nial  has  been  made  that  the  deal  involving  control  of 
the  United  Cigar  Stores  by  the  Schulte  Cigar  Stores 
has  been  terminated.  Agreement  has  been  reached  by 
the  two  companies  on  the  main  points,  but  there  is  con- 
siderable detail  yet  to  be  worked  out  satisfactorily  to 
all  concerned,  and  there  is  every  indication  that  final 
agreement  will  be  reached  and  the  deal  closed  in  due 
time. 


CLAIMS  FOR  DAMAGED  CIGARS  TO  BE  DENIED 

Claims  for  indemnity  involving  damage  to  partly 
filled  boxes  of  cigars  where  the  senders  have  failed  to 
provide  cushioning  material  to  prevent  jarring  and 
damage  will  no  longer  be  allowed,  it  has  been  an- 
nounced by  the  Post  Office  Department.  This  decision 
IS  based  upon  the  department's  general  policy  of  deny- 
ing claims  for  indemnity  on  account  of  the  damage  to 
insured  and  C.  0.  D.  parcels  where  the  evidence  indi- 
cates that  the  senders  were  guilty  of  oontributorv  neg- 
ligence in  failing  to  pack  and  wrap  the  parcel  properlv. 

Instructions  have  been  issued  that  postal  em- 
jdoyees,  in  accepting  cigars  for  mailing,  must  make 
inquiry  to  ascertain  whether  the  boxes  are  completely 
or  only  partly  filled,  and,  if  only  partlv  filled,  whether 
cushioning  material  has  been  used  to  fill  the  space 
from  which  the  cigars  have  been  taken  from  the  orig- 
inally completely  filled  boxes. 

It  is  believed  that  sufficient  tissue  paper  to  com- 
idetely  fill  the  space  left  in  partly  filed  boxes  will  an- 
swer the  purpose,  but  if  any  doubt  exists  in  the  minds 
of  postal  employees,  they  are  instructed  to  shake  the 
box  lightly  to  asceHain  whether  sufficient  cushioning 
has  l>een  provided. 

It  has  been  requested  that  all  postmasters  involved 
in  the  regular  acceptance  of  cigars  for  mailing  notifv 
the  shippers,  particularly  those  who  customarilv  mail 
cigars  on  trial  gi\nng  addressees  the  privilege  "of  re- 
tuniing  those  unsmoked  in  partly  filled  boxes,  of  the 
above  instructions. 

C.  li.  li. 


.Tniinarv  1,  V.)'l\ 


Say  You  Saw  It  in  The  Tobacco  World 


44tli 


vear 


19 


TOBACCO  FACTS  IN  WESTERN  CUBA 
By  Alvin  Fox,  B.  S.,  Plv'd  Agricultural  Botanist 
In  growing  \'n«  Itn  Abajo  tobacco,  s<mm1  is  taken 
from  (lie  first  growth  of  strong  and  sturdy  plants  and 
])la(ed  in  plots  ot  virgin  soil  near  the  "fields  of  to- 
bacco. \Vh(  II  the  seedlings  reach  a  proper  state  of 
development,  they  are  t  lansplanted  in  the  (iehls.  Fer- 
tilizer is  selerted  by  chemical  analysis  of  Inith  the  soil 
and  the  tobacco  whose  flavor  it  is  desired  to  rejiro- 
duce.  A  mulch  of  from  two  to  three  inches  of  partly 
decomposed  hay  is  jait  over  the  ground  to  ke^])  down 
the  weeds  and  to  i)rovid('  vcgctaliJe  matter  as  plant- 
food. 

In  cutting  the  tobacco  great  care  is  taken  that  it 
shall  have  reacind  the  proper  degree  of  ripeness,  rjreen 
tobacco  produces  harsh,  ncrid  smoke;  that  which  is 
overripe  does  not  work  well  in  making  the  cigars;  that 
which  the  sun  has  cooked  to  a  turn  produces  a  mihl, 
smooth,  cool  and  fragrant  smoke.  In  curing,  the  leaves 
are  sus])ende<l  on  poles  which  ai'e  put  in  racks,  first 
in  the  sun  and  then  in  the  curing  barns.  In  the  latter 
they  hang  for  several  weeks,  their  color  changing  from 
the  green  of  the  growing  plant  to  the  brown  of  the  fin- 
ished cigar. 

When  this  stage  of  the  curing  jjrocess  is  com- 
pleted, the  leaves  are  put  into  heaps  and  left  to  sweat 
for  several  days.  After  that  they  are  placed  in  bales 
of  about  100  iJounds  each  and  shipped  to  the  storage 
warehouse.  There  they  ferment  and  undergo  a  fur- 
ther curing.  This  process  continues  from  one  to  two 
years,  according  to  the  grade  of  the  leaves,  before  they 
are  renanhd  as  fit  to  be  rolled  into  cigars.  P^rom 
storage  the  tobacco  goes  to  the  cigar  factoiy.  Here  the 
bales  are  opened  u])  and  sprayed  with  clean  water  and 
allowed  to  stand  until  each  leaf  becomes  moist  and 
I)liable.  After  this  the  leaves  inteiKk'd  for  fillers  are 
placed  in  hogsheads  for  further  curing,  Avhich  requires 
from  two  to  six  weeks,  dei^ending  on  the  grade  of  the 
tobacco. 

The  wrapper  leaves  are  selected  with  great  care. 
The  cheesecloth  under  which  they  were  grown  kept 
out  insect  enemies  and  protected  them  from  heavy 
rains.  Any  leaf  that  has  a  hole  through  it  is  retired 
to  the  huml>ler  rank  of  tiller  material. 

The  tobacco  lands  in  Pinar  del  Kio,  Western  (  uba, 
are  on  the  south  side  of  the  range  of  mountains  that 
extend  through  the  province  from  east  to  west,  mid- 
way between  the  (lulf  of  Mexico  and  the  Caribbean 
Sea,  in  a  well- watered,  rolling  ctmntry,  full  of  natural 
beauty  and  j)ossessed  of  a  climate  as  mild  and  swet't 
as  the  fragrance  of  the  cigar  whose  raw  material 
grows  there.  The  soil  is  chocolate-colored,  from  two 
to  ten  feet  deep,  and  gets  the  peculiar  (pialities  from 
the  volcanoes  that  oik c  were  active  there. 

Cigarmakers  are  einploye<l  on  piecework  basis, 
getting  an  agreed  sum  for  eveiy  hundred  cigars  made. 
Each  man  is  given  an  allotment  of  tobacco  sufficient  to 
make  a  given  number  of  finished  cigars.  Hundreds  of 
these  workmen  occupy  a  single  room. 

In  a  recent  nuniher  of  this  publication,  I  stated 
the  manufacturing  of  cigars  in  Habana. 


MILTIADES  MELACHRINO  LEASES  FACTORY 

Miltiades  Melachrino,  Inc.,  have  recentlv  leased 
a  new  factory  at  SO  Columbus  Avenue,  .Vew  ^'o|•k,  t'> 
take  care  of  the  increased  demand  foj-  their  *'Croco- 
'ble"  and  'M'ortesi"  cigarette-.  The  offices  of  the 
tirm  are  locMted  at  11  Kast  Fortv-fonrth  Street,  Xew 
1  ork  Cit\'. 


Wisconsin  Tobacco  For  Sale 

Approximately  200  cases  1918,  1919,  1920 
and  1922  Southern  Wisconsin  tobacco.  Samples 
at  Rockdale,  Dane  Company,  Wisconsin. 

L.  G.  ANDERSON 

2127  Iowa  Street      -      -      Chicago,  Illinois 


RETAIL  TRADE  NOT  UP  TO  EXPECTATIONS 

Dealers  leport  the  retail  trade  to  have  been  fair 
(hniii^^  the  week  precedino-  ('hristmas,  but  in  most 
cases  was  not  up  to  expectations.  Tiiere  was  a  larger 
production  packed  in  fortieths  than  for  several  years 
,\\\i\  in  some  parts  ol*  the  liusiness  section  the  cases  are 
stdl  well  tilled  with  them.  It  is  a  question  whether 
the  dealers  overstocked  themselves  or  the  sales  feU 
below  iiormal  for  this  season  of  the  year. 

Since  Christmas  retailers  report  a  fair  volume  of 
business,  in  fact,  surprisingly  better  than  was  antici- 
jiated.  This  nnj»:ht  indicate  that  cigars  were  not  dis- 
tributed so  genenmsly  as  gifts  as  in  other  vears. 

However,  a  steady  tlow  of  business  in  what  is 
usually  the  dull  period  will  l)e  of  benefit  to  the  entire 
industry. 


WANTS  STREET  ADDRESS  IN  ADVERTISE- 
MENTS 

The  following  letter  has  l)een  received  from  the^ 
postmaster  at  Philadelphia,  and  we  submit  it  for  the 
consideration  of  our  advertisers: 
*'My  dear  Sir: 

'*  Under  date  of  November  18,  WVIW^  this  ot!ice  is 
111  receipt  of  the  following  communication  from  the 
Pirst  Assistant   Postmaster  General,   Washington,  D. 

'In  the  campaign  whidi  we  are  waging  to  secure 
the  co-operation  of  the  jmblic  in  addressing  letters  and 
other  mail  by  strrvt  and  miwhrr^  we  wish  again  to  m\\ 
to  your  attention  the  fact  that  many  big  advertisers 
in  magazines  and  newspapers  do  not  insert  in  their  ad- 
vertisements the  street  and  number  of  their  place  of 
business. 

*This  causes  those  who  answer  these  advertise- 
ments to  address  such  advertisers  leaving  off  the  street 
and  number.  While  such  advertisers  mav  Ik*  well 
known  yet  the  omission  of  the  street  and  iiund)er  in 
the  address  is  at  times  the  cause  c»f  much  delav  in  a 
post  office  which  otherwise  would  be  avoided.  Please 
lake  this  matter  up  in  every  way  possible  with  a  view 
t(»  correcting  it. 

Mt'  you  are  in  a  large  city  where  there  are  such 
advertisers,  you  can  pei-soii^^  ky  Uac  matter  before 
them. 

'Publicity  given   to  this  (|uestion  may  reach  the 
eyes  of  advertisers  and  assist  us  in  correcting  the  evil.' 
'*May  I  ask  that  yon  give  this  your  careful  atten- 
tion?    At   a  later  date  a   representative  of  tins  office 
will  call  to  discuss  the  matter  with  you. 

* *Ilespectfully  yours, 

**(iE()I{(;k  E.  Kkmp. 

^'Postmaster,'' 


20 


44th  voar 


THE  TOBACCO  WORLD 


January  1,  1924 


DECEMBER  SUMMARY  OF  CIGAR  AND  TOBACCO 

BUSINESS 
Tho  followinsr  appears  in  the  Januaiy  issue  of 
The  Ihti^inrsis  Itrr'nw,  a  monthly  publication  of  the 
Federal  Reserve  Bank  of  Philadelphia,  and  is  a  sum- 
mary of  the  December  business  for  the  Third  Federal 

•  

Resen-e  District: 

Tobacco  Leaf 

*'Leaf  dealers  report  that  the  demand  for  the 
various  grades  of  cipjar  tobaccos  is  only  fair  and  that 
manufacturers  are  buying  cautiously  because  of  the 
approach  of  the  inventoiy  period.  ITowever,  sales 
compare  favorably  wnth  those  of  December,  1922,  and 
are  satisfactory  for  this  time  of  year. 

**The  Lancaster  tobacco  market  has  been  fairly 
active,  and  sales  of  moderate  size  have  been  made. 
Prices  are  very  firm.  The  1922  Pennsylvania  wrap- 
pers are  sellinfr  at  from  28  to  .^2  conts  per  pound, 
actual  weiffht,  and  fillers  at  from  10  to  14  cents.  Pack- 
ers have  been  buyins:  the  new  1923  Pennsylvania  to- 
bacco in  considerable  quantities  durinsr  the  month,  and 
they  estimate  that  the  .s:rowers  have  sold  25  to  30  per 
cent,  of  the  new  crop.  Wrappers  in  the  bundle  are 
sellins:  at  from  18  to  23  cents  per  pound  and  fillers 
at  from  5  to  fi  cents.  The  quality  of  the  1923  crop 
is  much  superior  to  that  of  the  crops  of  1922  and  1921 
and  better  than  the  averacre.  The  leaf  is  larsre,  is  of 
pood  bumins:  qualitv,  and  has  cured  very  well.  Leaf 
spots  and  discolorations  are  more  prevalent  than  they 
were  last  year,  but  the  quality  has  not  been  ^eatly 
affected  bv  these. 

'*Tn  Wisconsin  the  Co-operative  Tobacco  Pool  has 
announced  its  prices  for  the  1923  crop,  and  several 
million  pounds  have  l>een  sold  to  Eastern  bnvers.  The 
prices  of  Wisconsin  tobacco  are  slisrhtly  hiarher  than 
last  year's,  because  of  the  heavy  iniurv  to  the  crop  by 
earlv  frosts.  The  Connecticut  shadeirrown  and  broad- 
leaf  market  is  fairlv  active,  manv  buyers  havin.fi:  in- 
spected the  new  cron  at  TTartford  and  purchased  mod- 
erate quantities.  The  nnalitv  of  this  crop  is  very 
srood,  and  the  prices  announced  bv  the  pool  are  the 
same  as  or  slisrhtlv  above  those  of  1922. 

'*The  new  crops  of  Ohio.  (reorGria  and  Florida  ci- 
p-ar  tobaccos  are  in  srood  demand,  and  tho  nualitv  of 
iho^o  is  said  to  be  the  finest  ever  sro^'n.  Withdrawals 
of  SJumatra  Java,  and  TTavana  tobacco  from  the  ware- 
houses have  been  fairlv  hen^^  durins:  the  month. 

Cigars 

** Despite  the  fact  that  manufacturers  have  re- 
ceived numerous  rush  orders  for  Christmas  delivery, 
the  demand  for  cigars  is  not  as  heavy,  in  general,  as 
it  was  in  November.  But  the  majority  state  that  busi- 
ness is  better  than  it  was  in  December,  1922.  A  few 
larjye  manufacturers  of  Class  0  and  Class  D  cigars 
are  oversold,  and  because  of  their  inability  to  supply 
JToods  in  time  for  Christmas  have  been  obliged  to  re- 
iect  many  orders.  However,  most  of  the  producers 
have  been  able  to  meet  the  demand  and  could  actually 
supply  irreater  needs  were  they  operatins;'  at  capacity. 
The  majority  of  those  manufacturers  who  were  heav- 
ily oversold  last  December,  have  sreatly  increased 
their  manufacturing:  capacity  durine  this  year  and  can 
now  fill  orders  more  rendilv  than  they  could  a  vear 
ago.  The  average  of  operations  in  this  district  is 
lower  than  it  wns  in  November,  the  larce  manufactur- 
ers operating  at  about  80  r)or  cent,  and  the  smaller  at 
about  65  ytor  cent.  Cisrar  jobbers  report  that  the  de- 
mand is  crreater  than  it  was  last  month  and  slightly 
better  than  in  December,  1922. 


''Domestic  production  of  cigars  for  the  first  ten 
months  ol'  this  year  exceeded  that  for  the  same  period 
of  1}>L>1  and  1!)22,  hut  was  less  than  for  the  first  ten 
months  of  1920.  Cigarette  i)r()(hiction  for  the  first  ten 
months  of  192i>  was  the  heaviest  on  record;  in  fact, 
cigarette  production  has  steadily  increased  annually. 
Our  imports  of  cigars  for  the  first  ten  montlis  of  this 
year  were  large,  and  exceeded  those  of  tlie  same  period 
n\'  1922  and  1921,  but  were  smaller  than  those  of  1!)2.). 
Cigarete  exports  have  been  enormous  an<l  exceed  those 
of  the  tirst  ten  montlis  of  1921  and  1922;  but  tliey  are 
eonsi(hral)lv  less  than  thev  were  in  the  same  period 
of  1920. 

"Cigar  prices  are  firm  and  unchanged.  Some 
grades  of  tobacco  leaf,  particularly  Tfavana  and  Porto 
Bican,  are  slightly  higher  than  they  were  a  month 
ago ;  but  prices  of  other  grades  show  little  change.  All 
grades  of  cigar  tobaccos,  however,  are  higher  than 
thev  were  a  vear  ago.  Finished  stocks  at  most  fac- 
tories  are  light  and  the  supplies  of  raw  materials  mod- 
erate. The  supply  of  all  kinds  of  labor  is  adequate, 
and  wages  remain  unchanged.  Collections  range  from 
fair  to  good  and  show  little  variation  since  Novem- 
ber. ' ' 


N.  C.  L.  T.  A.  ENDORSES  MELLON  PLAN 

The  following  resolutions  have  been  adopted  by 
the  National  Cigar  Leaf  Tobacco  Association  and 
copies  fonvarded  to  Secretary  Mellon,  W.  R.  Green 
and  Senator  Reed  Smoot: 

"Whereas,  Secretary  of  the  Treasury  Mellon  in 
a  letter  to  the  chairman  of  the  Ways  and  Means  Com- 
inittee  has  advocated  a  comprehensive  plan  of  tax  re- 
duction to  become  ett'eotive  January  1,  1924;  and 

**  Whereas,  the  industries  of  the  entire  country 
are  heavily  overburdened  by  existing  revenue  laws  and 
their  expansion  is  restricted  by  drastic  income  tax 
levies  that  make  it  impossible  to  obtain  this  necessary 
capital  for  extensions;  therefore  be  it 

*' Resolved,  that  the  National  Cigar  Leaf  Tobacco 
Association  hereby  expresses  its  hearty  api)roval  of 
the  so-called  Mellon  plan  of  tax  reduction  and  earn- 
estly petitions  Congress  to  promptly  enact  the  neces- 
gaiy  legislation  to  render  effective  the  recommenda- 
tions of  the  Secretary  of  the  Treasury;  and  be  it  fur- 
ther 

* '  Resolved,  that  copies  of  these  resolutions  be  for- 
warded to  Hon.  Andrew  W.  Mellon,  Secretary  of  the 
Treasury,  and  to  Hon.  Reed  Smoot,  chainnan  of  tho 
Senate  Finance  Committee,  and  Hon.  William  R. 
Green,  chairman  of  the  House  Committee  on  W^ays  and 
Means." 


BOBROW  BROTHERS  ENTERTAIN  SALES  FORCE 

The  out-of-town  salesmen  of  Bobrow  Brothers 
were  called  to  Philadelphia  to  be  entertained  and  at 
the  same  time  to  attend  a  conference  where  plans  were 
laid  before  them  for  a  strong  campaign  on  **La  To- 
sella"  for  the  year  1924.  The  *'La  Tosella''  is  a  com- 
paratively new  cigar,  it  being  on  the  market  a  little 
less  than  a  year,  but  it  has  Ix^en  steadily  increasing 
in  popularity  since  its  introduction.  The  salesmen 
were  entertained  on  Decem1>er  29th  with  a  theatre 
party  and  a  dinner  at  the  B'ellevue-Stratford  in  the 


evening. 


January  1,  1924 


Say  You  Saw  It  in  The  Tobacco  Wobld 


44th  year 


21 


l1r^1rr•^1l«^1r«\1r^^1r«^1rr8^1rA^U/»^1r^ii^1r/i^1r/1»^1r/'*^1r^*^|y•v, 


RELIABLE  FIRMS  OF 

YORK,  PENNA 


"When  you  know  your  goods  are  right,  stand  firm  be- 
hind them  and  push  them  along,  let  the  world  know  about 
your  product,  advertise  the  fact  and  get  the  results." 


H.  G.  BLASSER  &  CO. 

PACKERS  AND  DEALERS 

Leaf  Tobacco 

FANCY  FLORIDA  and  GEORGIA  WRAPPERS 

Stripped  and  Booked  Penntjlvania  and  Ohio  Tobacco* 

Samples  and  quotations  cheerfu/lp  submitted 


Robert  Schubert  Co< 

124  MAIDEN  LANE,  NEW  YORK 

SUMATRA  and  HAVANA 

York  Office,  Queen  and  York  Streets 


C.  S.  GABLE 

CIGAR   MANUFACTURER 

Main  Factory  and  Office,  Queen  and  York  Stt. 

Branch  Factories :    Strinettown,  Pa.;  Jacobus,  Pa. 

Maker  of  "FORUM"  Mild  Havana  Cigar,  *' DOUGLAS  FAIR- 
BANKS," "CERTIFIED  CHECK"  and  "HAMILTON  FISH" 


C.  H.  Plitt  Cigar  Co. 

MAKERS  OF 

"Casilda"  Cigar,"  10c  and  up 
"20th  Century,"  8c  "New  Century,"  8c 

CIGARS  OF  QUALITY 


\>9wmi>9Ji\>9fii'^i\>«j^^miimimi\mmimimimii>Siiim 


YORK  COUNTY  GROWERS  TO  EXHIBIT 

York  County,  Peiiiisylvaiiia,  tobacco  growers  are 
the  latest  group  exhibit  addition  to  the  Second  Annual 
Tobacco  Industries  Exposition  to  be  held  National 
Tobacco  Week,  January  28th  to  February  2d  at  the 
Seventy-lirst  liegiment  Armory. 

Following  the  lead  of  their  president,  B.  M.  llani- 
gan,  of  the  East  Prospect  (Pa.)  Cigar  Company,  the 
Vork  County  growers  and  manufacturers  are  accpiir- 
ing  exhibit  spaces  in  the  Tobacco  Exposition  for  their 
individual  business  enterprises  and  also  to  provide  a 
foundation  for  national  exploitation  of  York  County 
tobacco. 

This  makes  an  important  addition  to  the  list  of 
district  or  growers'  exhibits  in  which  educational  prop- 
aganda will  be  disseminated  as  to  relative  values, 
merits  and  recommendations  of  the  different  qualities 
of  tobacco,  inchiding  Connecticut  Valley,  Porto  Rico, 
Philipi)iiies,  Sumatra,  Java  already  listed  as  exhibi- 
tors in  tlie  exj)osition  and  York  County,  Havana,  Cuba, 
and  otliers  arranging  to  be  represented. 


The  Philippines  are  actively  arranging  an  exten- 
sive social  program  to  supplement  the  extensive  distri- 
bution of  free  samples  of  Manila  cigars.  A  native 
festival  and  banquet  are  among  the  features  to  be  pre- 
sented during  the  week  of  the  exposition  and  a  beauty 
contest  is  now  being  conducted  to  find  the  prettiest 
Filipino-American  young  lady  to  preside  over  the  Phil- 
ippine exhibit  during  the  week. 

Keen  interest  is  already  displayed  throughout  the 
country  in  the  various  celebrations  that  will  be  re- 
corded as  features  of  the  Exposition,  the  three  hun- 
dredth anniveisary  of  the  systematic  cultivation  of 
tobacco  in  America,  the  one  hundred  and  twenty-fifth 
])irthday  of  the  American  cigar  and  the  two  hundredth 
aftijiyeitiS§,ry  of  the  meerschaum  pipe. 

The  annual  convention  and  banquet  of  the  Asso- 
ciations of  Tobacco  Salesmen  of  the  United  States 
promises  to  be  the  biggest  event  of  its  kind  ever  held, 
accoi'ding  to  the  statement  of  President  Jonas  Ollen- 
dorff. 


•  )•) 


441  li  Near 


Say  You  Satv  It  in  Thk  Tobacco   \Vori.d 


THE  OUTLOOK  FOR  1924 

Jiulniiiu-  Iroiii  all  iinlicatioiis,  and  ri-(Mii  llic  i»i*c'al 
.slii<l('s  made  in  all  iiulustiial  ('iiltTpi  iscs  in  ll)*J*J  and 
VJ'2'.\  I  here  is  t'Nt'iy  r<»as<»n  to  hope  lor  continued  and 
^lowin.i*'  piospeiity  duiinjn'  the  coniinj::  year. 

To  <|in»te  I'ldni  the  report  ol'  Secretary  Mellon, 
ol*  the  TreasuiN    Department: 

"  La  ho  I*  has  heeii  in  slron*^  (h'mand  and  in 
most  hu-alilies  lully  employed.  In  tiie  |)rineipal 
nianuraetuiinL»-  industries  the  volume  ol'  uroihic- 
tion  has  heen  the  nuatest  in  our  liistorx'.  44ie 
trallic  hainlled  hy  tlie  railroads  lias  surpassed  all 
I'eeoids.  The  attivity  in  huihhni;  operations 
which  developed  in  ]\V22  has  continued  at  a  rate 
wliich  will  piohably  make  the  total  expenditures 
in  this  line  in  D'J.'J  .^leatei-  than  in  any  i»revious 
year.  The  railmads  have  made  lar«»('r  capital  out- 
lays Tor  new  ecjuipment  than  in  many  years,  l>e- 
si(h's  hheral  expenditures  Tor  hrinnini*  old  ecjuip- 
ment to  a  high  stanchird  ni'  efiiciency.  Tlie  auto- 
in(»tive  intlustries  have  also  been  esi)eciall\  note- 
v>orthy  i'ui-  prosperity,  and  in  this  connection  it 
is  j)r(»per  to  add  that  ]iii;hway  construction  has 
heen  an  imp(»rtant  factor  in  the  employment  situ- 
ation. 

"These   have   been    the   outslandini*-   features 
of  mir  in(histrial   revival,   their  inlluence   extend 
inu:  to  all  the  other  industries  and  having;  nnich 

to  do  with  tile  geiiural  recoveiv  of  euuiidouce. 

•  «     •     * 

"The  crisis  of  1921  was  one  of  fte  tnost  se- 
vere this  count  I  y  has  ever  experienced,  due  to  the 
fact  that  the  C4)nditions  were  world-wide,  with 
trade  every wheie  dislocated  and  industry  in  dis- 
tress. This  state  (»f  alTairs  was  the  natuial  out- 
come of  the  great  war  and  the  social  disturbances 
and  international  controversies  which  ensued.  Not 
in  the  history  of  the  modern  world,  since  the  coun- 
tries have  become  in  high  degree  nnitually  de- 
pendent, has  such  a  state  of  confusion  been  known. 
The  conditions  wcie  unj)recedented  and,  there- 
fons  the  uncerlaintiis  were  many  and  contrilmted 
to  a  state  (>f  alarm  and  demoralization.  Out  of 
these  (<»nditions  this  country  in  the  last  two  years 
has  made  a   remaikabic  re(M»veiy,  and  one  which 

should  inspiii>  c-onlidence  for  the  future. 

*  •     * 

*Mn  looking  forward  t(.  lI)iJ4  it  ttppenrs  tlnit 
the  factors  which  have  Ix'en  most  influential  in 
the  revival  that  has  taken  place  are  likely  to  re- 
main elective,  at  least  in  considerable  degree.  It 
may  be  that  the  country  will  not  ])uild  as  many 
dw(41ing  houses  or  freight  cars  as  in  H)L\S,  but 
there  is  leason  to  believe  that  much  construction 
work  is  under  ctmsideration  and  with  stabh»  con- 
ditions will  go  forward." 

Becietary  Ibu.ver,  of  the  r)e])artment  of  (\.m- 
rrYofec.  is  e^jually  optimistic  about  the  outlook  for  the 
future,     fie  says  in  his  last  amnial  report: 

"The  fiscal  year  (July,  11)22,  to  June,  VJ'S.l) 
\vt%n  maiked  by  complete  recovery  from  the  great 
slump  of  1!)21  in  all  branches  of  industry  save 
agricultuie,  and  even  in  agriculture  there  was 
some  improvement.  This  recoverv  had  found 
a  Bpeeial  impetus  in  the  activity  of  "building,  rail- 
v»«y,  wid  «fcher  types  of  construction  resulting 
from  postponement  during  the  war.  It  spread, 
however,  to  industry  in  general,  so  that  the  con- 
tinuance* of  business  activity  is  not  dependent 
upon  the  maintenance  of  an  espial  measure  of 
building  construction  hereafter.'' 


damiaiy  1,  ll»24 


With  respect  to  our  own  industry,  an  examination 
of  the  tables  and  chai'ts  contained  in  this  Ii(U(unrh'r 
will  leadily  show  that  both  cigars  and  cigarettes  have 
made  advances  this  yeai'  over  11)22,  cigarettes  being 
the  larger  gainer,  and  these,  cou|)led  with  the  gains 
1  ladi'  in  11)22  over  11)21,  make  the  i-esults  more  gratify- 
ing and  the  future  more  reassuring. 

Wind  is  of  important  signilicance  is  ihe  fact  that 
the  largest  increase  in  cigar  consumption  is  to  Ixj 
f<M'nd  not  in  the  lower-i)riced  goods  but  in  Class  (J, 
wliirh  undoubtedly  is  an  added  indication  (d'  prosper- 
ity anuMig  the  consuming  public. 

Tax  reduction,  which  Secretary  Mellon  has  so  ur- 
gently recommended,  and  which  an  overwlndming  i)ub- 
lic  sentiment  is  so  forciblx  demanding,  will  proI)ably 
be  effected  before  long,  and  this  cannot  but  add  to  the 
general  prosperity  of  our  country. 

Let  us,  therefore,  hope  for  added  im[)rovements 
in  the  conditions  of  all  branches  of  our  industry  and 
foi  general  prosperity  all  around. 


ENRIQUE  PENDAS  RETIRES 
I*]nii(iue  IVndas,  one  of  the  best-known  cigar 
manufacturers  in  Tamjm,  and  one  who  has  stood  at 
the  top  of  the  profession  for  many  years,  has  an- 
nounced his  retirement  from  the  cigar  business  as  of 
January  first. 

Mr.  Pendas  is  one  of  the  ohiest  cigar  maiuifactur- 
ers  iu  Tampa,  having  come  to  the  city  originally  as 
manager  for  Y.  Pendas  iV:  Alvarez.  More  recently  he 
has  been  manager  of  the  Havana-American  Companv 
lactoi  les. 

The  activities  of  Mr.  Pen<las  passed  far  and  be- 
yond the  confines  of  the  cigar  factories  with  which  he 
has  been  connected.  He  always  had  at  heart  the  best 
interests  of  the  city  of  Tampa  and  the  cigar  industry 
as  a  whole. 

The  activities  of  the  Cigar  Manufacturers'  Asso- 
ciation of  Tampa  ami  the  success  that  has  attended 
their  movements  are  in  a  huge  measure  due  to  the 
continued  efforts  of  Mr.  Pendas.  He  is  an  outstand- 
ing figure  in  the  cigar  industry  in  Tam])a,  and  so  long 
as  he  lives,  even  if  in  retii-ement,  will  Ir'  remembered 
for  what  he  has  done  toward  the  progfress  of  the  in- 
ustry. 

qOW^tESS  iWCrRlASES  approi^iations 

l)es])ite  the  fact  that  the  Patent  Office  is  many 
months  behind  in  its  work,  oidv  a  verv  slight  increase 
IS  ma(le  m  the  appropriation  for  that  branch  of  the 
Inti'rior  l)ei)artment,  and  no  provision  is  made  for 
a<lditional  employees,  although  the  (V)mmissioner  of 
Patents  for  several  yeai's  has  stressed  the  need  of  en- 
larging the  force. 

Kstinnites  for  the  ])ostal  service  indicate  that 
Ihere  are  fewei*  ln«8os  in  the  mails  than  in  ])ast  years, 
only  >i^4,r)<K),(MM)  IxMiig  asked  for  payment  of  indemni- 
ties for  the  injury  or  loss  of  doniestic  registered,  in 
Kured  and  collect-on-deliveiy  mail,  a  decrea,se  of 
$500,000  from  the  present  appro])riation,  while  a  re- 
duction of  :|Jl5,(KK>  is  made  in  the  fund  for  payment  of 
indenmiUes  on  international  mail,  f^p  whicli  }r(;0,000 
is  asked. 

A  slight  reduction  is  made  in  the  appropriation 
("or  the  activities  <d'  fli(»  Fe<leral  Trade  Ccmnnission, 
itJl)r)0,000  being  asked  fiu*  the  coming  fiscal  year,  as 
compared  with  the  current  a])propriation  of  H^  1,0 10,000. 
Al)pro])iiations  for  the  Tnlerstate  Commerce  Commis- 
sion ai-e  also  curtailed,  $4,2fi2,2S4  being  i)rovided, 
against  the  present  allotment  of  >r),20.3,8CO. 


f 


Jamiary  1,  11)24 


Say  Yoj>  Saw  It  in  The  Tobacco  World 


44th  year 


23 


Business  Building 


{Continued  from  Page  li) 
Therefore,  watch  your  town,  watch  your  street, 
watch  your  location.  Watch  the  actions  of  this  great, 
big,  l)usy,  hustling,  crazy  world.  (Jet  the  vision  to  see 
the  changes  before  they  occur,  and  take  advantage  of 
them.  Thus,  perhaps  you  slumld  buy  your  store  to- 
day for  a  trifle,  and  ton  years  from  now  sell  it  for  a 
small  fortune. 


Ct3     Ct3     Cj3 


Twenty-ffiree  thousand  I^ail  mcMt^nts  went 
broke  last  year  in  these  United  States,  w-hich  is  some- 
thing like  seventy-five  each  and  every  day. 

The  Hansard  Bureau  of  Business  Research  sought 
to  ascertain  the  causes  of  this  unfortunate  condition 
of  affairs.  Most  of  the  unfortunates  w'ere  iinn  in  the 
belief  that  insufficient  capital  was  the  cause.  But  the 
investigators  found  otherwise. 

They  found  that  many  did  not  know  what  it  cost 
them  to  do  business.  They  supposed  it  w^as  much  less 
than  the  actual  fact  and  they  were  selling  many  goods 
at  cost,  under  the  cheerful  belief  that  they  were  mak- 
ings interesting  profits. 

A  great  many  purchased  in  quantities  entirely  too 
large,  being  often  led  thereto  by  the  tempting  price  of 
quantity  lots.  The  result  was  that  their  goods  became 
sho]>woni,  out  of  stjde,  and  the  merchants  were  obliged 
to  close  them  out  at  losses,  besides  tieing  up  capital 
which  could  have  been  profitably  employed  enlarging 
the  assortment  of  goods  handled. 

Other  merchants  relied  on  their  own  .iudgment  and 
preferences  when  buying.  Perhaps  this  was  natural, 
because  their  judgment  was  trained  and  they  knew 
what  customers  should  want,  but  people  don't  do  as 
they  should,  and  these  merchants  thus  had  slow^-sellers 
on  hand. 

Today  business  is  a  game  of  skill  and  knowledge. 
It  is  absolutely  necessary  to  keep  posted,  on  goods, 
on  markets,  on  the  whims,  prejudices  and  fashions  of 
the  buying  public — to  train  and  refine  our  judgment 
and  to  play  the  game  with  the  l)est  efforts  we  can 
smomon. 


PASBACH-VOICE  OPENS  NEW  ENGLAND  OFFICE 

Announcement  is  made  by  Jacob  A.  Voice,  sec- 
retary and  general  manager  of  the  Pasbach-Voice 
Lithographing  Comi)any,  Inc.,  of  the  opening  of  a  New 
England  office  at  605  Old  South  Building,  Boston, 
Mass.,  in  charge  of  Mr.  N.  Frankenstein. 

Mr.  Frankenstein  has  manv  vears  of  active  and 
capable  selling  experience.  The  ac<|uisition  of  Mr. 
Frankenstein  should  prove  of  mutual  advantage  to  the 
eigar  manufacturers  in  New  Phigland  as  well  as  the 
]*asbach- Voice  organization,  who  have  long  since 
demonstrated  that  they  know  the  cigar  manufacturers' 
requirements  in  the  lithographic  line. 


CLASS  A  AND  B  LOSE  IN  NOVEMBER  PRODUC- 
TION 

The  Mlownif  wnnparative  data  of  fff^pflid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are  obtained 
from  the  statement  of  Internal  Revenue  colleotions 


for  the  month  of  November,  1923.  (Figures  for  No- 
vember, 1923,  are  subject  to  revision  until  published 
in  the  annual  report.) 

Products  Nov.  1922  Nov,  1923 
Cigars  (large) 

Class  A  No.  249,140,512  227,505,993 

Class  B .No.  155,083,838  140,284,605 

Class  V,  No.  256,984,649  261 ,567,142 

^  'lass  D  No.  1 2,703,642  14,765,930 

Class  K  No.  5,387,661  6,563,743 


Total 679,300,302      650,687,413 


Cigars   (small)    No.  50,966,800  45,522,900 

Cigarettes   (large)    ...No.  1,819,058  1,597,410 

Cigarettes  (small)   ...  No.  4,524,272,177  5,361,418,627 

Snuff,  manufacturwL.lbs.  3,196,863  3,232,264 

Tobacco,  m'factured,    lbs.  30,640,668  30,148,185 

Note:  The  above  statement  does  not  include  tax- 
paid  products  from  Porto  Rico  and  the  Philippine 
Islands.  This  infoi*mation  is  shown  in  supplemental 
statement. 


SUPPLEMENTAL  STATEMENT 

Tax-paid  products  from  Porto  Rico  for  the  month 
of  November: 


Products 
Cigars  (large) 

Class  A No. 

Class  B No. 

Class  C No. 

Class  D No. 

Class  E No. 


November,  1922  November,  1923 


10,106,250 

2,257,725 

5,757,560 

18,750 

2,500 


9,688,900 

1,275,500 

4,033,040 

15,025 

100 


Total   No.      18,142,785      15,012,565 


Cigars   (small)    No. 

Cigarettes  (large)   No. 

Cigarettes  (small)   No. 


2,000,000 
45,000 
40,000 


2,000,000 

210,000 

46,400 


Tax-paid  products  from  the  Philippine  Islands  for 
the  month  of  November: 


Products 
Cigars  (large) 

Class  A No. 

Class  B No. 

Class  C  No. 

Class  D No. 

Class  Yi No. 


November,  1922  November,  1923 


21,673,515 

329,280 

195,902 

825 

952 


14,262,508 

485,780 

107,090 

2,665 

1,355 


Total    No.      22,200,474      14,859,398 


2,100 

95,880 

645 


*  •  •  •  • 

79,980 
16 


Cigarettes    (large)    No. 

Cigarettes  (small)   No. 

Tobacco,  manufactured,  .lbs. 

Note:  Quantities  of  tax-paid  products  shown  in 
above  statements  are  indicated  by  stamp  sales  reported 
for  the  month. 


Repeal  of  Tobacco  Excise  Taxes  Advocated 
The  repeal  of  the  excise  tax  on  cigar  or  cigarette 
holders,  i)ipes,  humidors  and  smoking  stands  is  pro- 
%'ided  in  a  l)ill  introduced  in  (^ongress  by  Representa- 
tive Clancy,  of  New'  York. 


LINZ. 


24 


441  Ii  voar 


Saff  You  Saw  It  in  The  Tobacco  World 


January  J,  1924 


Du  Pont 

"A  BETTER 
CIGAR 


for  lOc 


ft 


After  all 
Tiothing  satisfies  Hke^ 
^      a  good  cigar 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


€t 


BEST  OF  THE  BEST 


' 


99 


M.nuf,c».r,.  br  ^   SANTAELLA  &  CO. 

Office,  1181  Broadway,   Now  York  City 

FACTORIES:     Tampa  and  Keu  Weal.  Florida 


/ftembers  ot  tbc  tnOuetr^  ate  corMall^  invlteO  wbeit  tn 
pbilaDclpbta  to  maftc  tbc  officce  of 

Ilbc  tobacco  lKIlorl& 

INlt  bcaDquartcM,  anD  to  mahc  uec  ot  out  sctvtcca 
tn  ant>  aiiD  all  wa^e.  f  ot  contctcncea  a  ptivatc  ofBcc 
will  \)c  placed  at  tbcit  oiepoeal,  It  oeatteO.  "Rcmembec 
tbe  a&Otese,  236  Cbcetnut  Stteet,  pbilaDelpbia,  pa. 

"Cclcpbonc,  ^om^ar^  1768 


Tobacco  Show  Notes 


lA'schcy-Myers  (Company,  Sport  Pipe  ('ompany, 
John  J^akor  Tobacco  and  CMgar  Machinon'  Company, 
Tolmcco  Leaf  .nid  the  Jay  Boo  Animated  Advertisinj< 
('ompany  are  amon^"  the  new  exhibitors  who  have 
sillied  lor  si)ace  during  the  ]>ast  week  in  the  Second 
Annual  Tobacco  Industries  Exposition,  to  be  held 
Januaiy  liStli  to  February  2d,  at  the  Seventy-first 
Jii'uiment  Armory,  New  York,  according  to  announce- 
ment from  the  sliow  committee  headcpiarters  at  the 
Hotel  McAlpin. 

The  convent i(m  and  bancpiet  of  the  National  Board 
of  Tobacco  Salesmen's  Associations,  the  banquet  of 
the  Pliili])pine  Tobacco  interests  and  the  national  con- 
vention of  the  National  Order  of  Pipe  Smokers  are 
among  the  s])ecial  events  of  features  already  definitely 
set  to  be  field  in  conjunct iim  with  the  Tobacco  Exposi- 
tion. 


A  complete  Service  Bureau  with  Spanish,  Por- 
tugese and  other  interpreters  will  be  one  of  the  many 
new  features. 

E.  J.  Harvey,  of  the  Centro  Pan  Americano,  will 
be  in  charge  of  this  Bureau,  which  President  Ilariy 
(^)clirane,  of  the  National  Exposition  Company,  states 
is  to  be  a  feature  this  year,  to  take  care  of  the  condi- 
tion that  frequently  arose  in  last  year's  Exposition  of 
S]ianisli  and  other  "visitors  being  unable  to  get  informa- 
tion and  to  inspect  the  exhibits  properly  and  to  give 
the  exhibitors  the  business  they  had  intended  giving  if 
thev  had  not  found  everybody  too  busy  to  aid  them  in 
finding  what  they  wanted.  The  Service  Bureau  will 
solve  this  problein  in  the  interests  of  all  visitors  and 
all  exhibitors  in  the  Exposition. 


A  Pipe  ^Fuseum  is  now  one  of  the  conteniplated 
features  of  the  Second  Annual  Tobacco  Industries  Ex- 
position. 

The  two  hundredth  anniversan-  of  the  Meer- 
schaum Pipe  will  be  a  part  of  the  ])ipe  division  of  the 
Tobacco  Industries  P^iXposition.  The  story  is  that  at 
the  end  of  1723  in  Austria  (Vmnt  Andrassy  gave  a 
piece  of  meerschaum  to  a  shoemaker  who  spent  his 
spare  time  carving  pipes,  and  this  was  the  first 
meerschaum  pipe.  .        ... 

The  discoverv  of  the  briar  root  for  pipes  is  inter- 
cstinglv  told  by  Mr.  Herbert  Dunhill  in  a  stor>'  that  a 
devotee  of  the  meerschaum  pipe  broke  his  favorite 
.bowl  in  a  visit  to  Corsica  and  in  looking  around  for 
something  fr<mi  which  to  carve  a  new  pipe  discovered 
the  briar  root  in  1^44-1845. 

An  interesting  displav  of  old  pipes  to  show  the 
development  of  this  branch  of  smoking  is  conceded  te 
be  a  most  interesting  feature  of  the  exposition  that  will 
^  of  value  to  the  trade  as  well  as  the  general  public 

The  one  fttmdrw!  and  twenty-fifth  ]>irthday  of  the 
American  cigar  is  one  of  the  most  important  featured 
of  National  Tobacco  Week,  and  the  program  of  tlie 
Tobacco  Industries  Exposition,  to  be  held  in  New  York 
that  week,  particularly  as  the  first  American  cigar 
wa«  provided  by  a  W(  man,  a  Mrs.  Prout,  of  Sout| 
■\Yindsor,  Conn.,*  who  experimented  in  1799  and  placed 
the  cigar,  as  it  is  known  today,  in  the  market  in  1^1. 
It  is  estimated  that  the  cii^ar  has  now  grown  to  Ml 
output  exceeding  10,0f^(),00(M)00  annually. 


January  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


441  h  year 


25 


ARGUELLES-LOPEZ  &  BRO.  INCORPORATES 

After  January  1,  1924,  the  firm  of  Arguelles- 
Lo])ez  iV:  P>ro.  will  add  "Inc."  to  their  firm  name. 
This  is  brought  about  through  the  taking  <>f  five 
veteran  emi)loyees  into  the  linn  as  a  reward  for  faith- 
ful service,  and  will  in  no  way  affect  the  business  policy 
of  this  old  established  firm.  Tlu)se  now  comprising 
the  firm  are:  (\'lestino  Lopez,  one  of  the  three  men 
who  founded  the  business  in  IHHS;  V.  AVidmer  Haas, 
office  manager;  Kobert  E.  Breeder,  who  has  covered 
the  Southern  territorv  in  the  capacity  of  salesman  for 
a  number  of  years;  Antonio  IjO])ez,  ,Ioa(iuin  Flores  and 
(^ipriano  Lopez.  They  will  continue  to  manufacture 
the  famous  "Tadema"  cigar. 


TIPS  FOR  TAXPAYERS 

January  1,  191:4,  marks  the  l>egimiing  of  the  period 
for  filing  income  tax  returns  for  the  year  1923.  The 
period  ends  at  mi<lnight  of  March  15,  1924.  Heavy 
penalties  are  provided  by  the  revemie  act  for  failure 
or  willful  refusal  to  make  a  return  and  pay  the  tax  on 
time. 

Form  1040A,  heretofore  used  for  reporting  net 
income  of  $5000  and  less,  from  whatever  source  de- 
rived, has  been  revised  in  the  interests  of  the  largest 
class  of  taxpayers — wage-earners  and  salaried  p<'r- 
sons.  Reduced  from  six  pages  to  a  single  sheet.  Form 
1040A  is  to  be  used  for  reporting  net  income  of  $50(K) 
and  less  derived  chiefly  from  salaries  and  wages.  Per- 
sons  any  ])art  of  whoso  income  is  derived  from  a  busi- 
ness or  ])rofession,  fanning,  sale  of  property  or  rent, 
though  the  amount  is  $5000  or  less,  will  be  required  to 
nse  the  larger  form,  1040.  The  use  of  Form  1040  is 
refjuired  also  in  all  cases  where  the  net  income  was  in 
texcess  of  $5000,  regardless  of  whether  from  salary, 
business,  profession,  or  other  taxable  scmrces. 


NEWARK  T.  S.  A.  MONTHLY  MEETING 

Laughter,  good-natured  sallies  back  and  forth, 
witty  sayings,  and  mild  criticisms  were  displayed  at 
the  montiily  meeting  of  the  Tobacco  Salesmen's  As- 
sociation of  Newark,  N.  J.,  No.  )>,  which  was  held  on 
Friday  evening,  December  21st,  at  the  Hotel  St. 
Francis,  Newark,  N.  J. 

AtTable  Edward  Cory,  president,  called  the  meet- 
ing to  order  promptly  at  H.45  P.  M.  The  most  wonder- 
ful bunch  in  the  country  were  there;  in  fact,  the  best 
attended  meeting  that  No.  .3  has  had  in  over  a  year. 
Every  officer  was  in  his  station,  and  every  member  had 
Something  to  say  for  the  welfare  of  Tobacco  Sales- 
men's Association. 

It  was  unanimously  decided  to  hold  an  ofien  meet- 
ing on  Friday  evening,  Febniary  18th,  at  the  Hotel 
St.  Francis.  Newadk,  N.  J.,  and  each  and  every  mem- 
ber of  the  Tobaccf*  Salesineirs  Association  is  cordially 
invited  to  attend,  and  to  bring  with  him  another  to- 
bawo  salesman  or  two,  so  that  he  too  may  be  imbued 
with  the  spirit  that  prevails  in  the  life  of  the  associa- 
tion, and  he  will  want  to  iK'Come  a  mover  in  that  great 
association. 

The  house  committee  has  pnimised  a  varied  enter- 
tainment consisting  of  songs,  dance,  monologues  and 
music.  Refreshmcids  will  also  l^  .served,  winding  ^p 
t^e  evening  with  goc»d  cheer. 

The  Hk^ui  for  Nttr  %  m  **Ev(»ry  ^rcmher  Get  a 
^mbur." 


WAITT  &  BOND 


Blackstone 

CIGAR 


Havana 


Filler 


Absolutely! 


GONZALEZ  &  MENDEZ,   Inc. 


CLEAR  HAVANA  CIGARS  EXCLUSIVELY 
TAMPA,  FLORIDA 

EDW.  WODISKA,  General  ReprcKntallv* 


!H: 


TADENA 


HAVANA 
CIGARS 

Argiielles,  Lopez  &  Bro. 

MAKERS 
General  Office  and  Factory,  TAMPA,  FLA. 

Eastern  Office  Wftrehoui* 

222  Pearl  St.  Itarana 

New  York  Cuba 


44tli  ^<jti 


9^  Ton  Stiw  II  IN  TiiM  Tuhauoo  Woma 


Jiitiimry  1,  11124 


♦  fliilWIHi'    ItiMM    l%\\    illillWlliilllM,    titlll    t'liMH    111!     g^l 

^iiuli^  iiiniii    ih  all  niihiMttitil  oiili'ipi  i  •»<••«  in   l!»l!-  iiihI 

l:>       ,    iImIi     I^    i\i  I\     Mll«»t»ll    !«»    ln»|H«    rtir   iNHltitllllHl    Mini 
>ili»^ll»^  |iHm|M  Ills    lllirilltf  llli    rniiiilijr  VWIf, 

In   •|ii.»l«     finilii   tin*    n|Miil    iif   HiHTi'tnn     Mi'lhili, 
of  til"'   Tua^m  >    ht'pai  ItiM'iil  : 

"Liihni  iia»  Ihi'Ii  ill  Htitiiig  iIciimiIhI  iiimI  ill 
iiiD^I  hMtiliticH  iiiii>  «'iit|i|(iVtHl*  III  \\iv  pi'iiicMpiil 
tihitiuiiK  tin  iim  iiMhiNtiii»M  tltv  vttlunii  (H  innduc- 
liiMi  li.is  I'll  II  ihi-  minlrNf  ill  mil'  hinlnrv.  TIn' 
tranic  liMiiiiliil  li>  the  railiiuMl.H  linn  Mirpa.H.scd  nil 
riH'niiU.  Tlh'  aiti\ity  in  hiiildinu  npi'iiitioiiH 
wiiii'li  «h'\  t'lMpiil  in  IIJ'J'J  lian  continuiMl  at  a  rale 
whit'li  will  pM»habl>  iiuiko  tin*  total  fXpiMidituruH 
in  this  liiir  in  I'J'Jil  uMati-r  than  in  any  previous 
.vi'ar.  Thi'  raihnad.s  havf  ina«h'  Iai,y«'r  i'a|>ital  n\it- 
4ayp  for  Ihw  <'«|uipim'nt  than  in  many  yearn,  Ik'- 
ilcl0»  lilH»rHl  «'\p<'iMlilm<'s  \'ov  hrinuiiiK  <>1<1  iMjuip- 
riHMit  fii  a  hiuh  slaialai'd  nl'  I'tlicioncv.  Tlit'  autu- 
Jiiulivu  indusli  ii's  have  also  Imh'II  (»sp«'ciall\  iioti*- 
wnrtliy  for  fminportty,  and  in  this  coniu'etioii  it 
i,v  piupcr  to  add  tliat  hiyhway  const  ruction  has 
l»et»u  an  iniporiant  I'actor  in  the  cniployinciit  situ- 
ation. 

''These    lia\<'   heeii    the   outstanding    t'c-atures 
of  our  imlustrial   revival,  their   iniluence  extend 
inn   tc»  all   the  other  industries  and  having  much 
to  <|(>  with  Mie  j?oiieral  recoveiy  ol"  contideuce. 

"Tim  erma  ^WK  was  (»ne  of  the  most  se- 
vetj*  this  count ?y  has  ever  experienced,  <luc'  to  the 
lact  that  the  (onditions  were  world-wicle,  with 
liade  (»vervwhen'  dislocatj'd  and  industry  in  dis- 
tichs.  This  slate  ol"  atTairs  was  the  natural  out- 
c(»me  of  tho  great  war  and  the  social  disturbances 
and  int4*riiatioual  (ontroversies  wliich  ensued.  Not 
in  tlie  history  of  the  modern  worhl,  since  the  coun- 
tries have  iH-coine  in  hinii  degree  nuitually  de- 
|>c»ndciit,  hHR  such  a  state  of  contusion  l)een  known. 
The  conditions  Wf»re  unjirecedented  and,  there- 
I'oir,  the  uii(i*rtaiiiti(  s  were  many  and  contributed 
\n  a  statf  of  alaiin  and  demoralization.  Out  of 
these  ( iiiuliiioiw  this  country  in  the  last  two  years 
has  made  a   remaikable  recovery,  and  one  which 

should  inspiie  wmtidenee  for  the  future. 

•     •     « 

*'ln  lo<.kin,u-  forward  to  1924  it  appears  that 
the  faoUMs  which  have  l»een  most  influential  in 
tk»  revival  that  has  taken  place  are  likely  to  re- 
main t»ffiHMive,  at  least  in  considerable  degree.  It 
may  be  that  ike  country  will  jiot  build  as  many 
tlwelliim  hoUHUi  or  freight  cars  as  in  19:2:?,  but 
there  is  leason  U>  beliove  tliat  much  construction 
work  is  under  consider atioii  and  with  stable  con- 
flitloiis  will  i:(»  forward.-* 

HiHiretary  Hoover,  of  the  Dcparfment  of  Com- 
merce, is  «|ually  optimistic  about  the  (.utlook  for  the 
tut  lire.     He  says  in  his  last  annual  report : 

"The  lisral  year  (July,  1922,  to  Jxxm,  IW3) 
was  inaikiMl  by  complete  rwovery  from  the  great 
sinnii!  of  lirjl  in  h|1  branches  of  industry  save 
ajci'ieiilhire,  and  even  in  agriculture  there  was 
mmip  iinpiovenient.  This  rwoverv  had  found 
a  -pemal  iinpetWK  in  tbo  activity  of  "buildinir,  rail- 
way, ajid  other  ty|K>«  of  TOUstructioii  resulting 
rwmi  |Ki«t|MmeiMent  during  the  war.  It  sprea(i, 
however,  N  inilustry  m  j^neral,  m  that  the  con- 
timinner  r,f  ImHiiK'Bi  aetivity  is  not  dependent 
nptm  tile  iMaiutenanw  of  m  (Mpial  measure  of 
lmik!iii»  eo«»truetiou  liereafter.'* 


Wilh  icMpeet  to  Miir  i»wii  iiiUiiNtry,  an  e.\aininatioii 
of  Hie  lahh»H  and  chart •*  conlaiiiecl  in  this  liavomvhr 
will  M«a<hly  nhow  that  iMith  oiicarn  and  ei^nretteK  have 
made  a«lMince?«  thiN  yt»ar  ovt'r  IJI22.  cigain»tteH  boiiin 
(he  liiiger  gainer,  aial  %\wm\  eoupled  with  the  gaiiiM 
made  in  l!»22  over  l!>2l,  make  the  reMulls  more  gratify- 
ing and  the  future  nion>  reasHuring. 

Wiiiii  in  of  important  HigniHcanee  is  the  fact  tliat 
the  largest  iiiorease  in  cigar  coiiHumption  is  to  be 
found  not  in  the  lowerprieeil  goods  but  in  Class  C, 
which  undoubtedly  in  an  a<lded  indication  id'  prosper- 
ity among  the  consuming  public 

Tax  reducti(ni,  which  Secretary  Mellon  has  so  ur- 
gently recommeiHh'd,  aiul  which  an  overwhelming  pub- 
lic sentiment  is  so  forcibly  denninding,  will  probably 
be  efTected  before  long,  and  this  cannot  but  add  to  the 
general  prosperity  (d'  our  country. 

Let  us,  therefore,  hope  for  added  imi)rovements 
in  the  conditions  of  all  branches  (d'  tiur  industry  and 
foi  general  jnosperity  all  arcmntl. 


January  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


23 


ENRIQUE  PEN  DAS  RETIRES 

Enrique  IVndas,  one  of  the  best-known  cigar 
manufacturers  in  Tampa,  and  one  who  has  stood  at 
the  top  of  the  profession  for  many  years,  has  an- 
nounced his  retirement  from  the  cigar  business  as  of 
Januarv  first. 

^Ir.  Pendas  is  one  of  the  ohlest  cigar  manufactur- 
er«  in  Tamj)a,  having  come  to  the  city  originally  as 
manager  for  V.  Pendas  &  Alvarez.  More  recently  he 
has  Iwen  manager  of  the  Havana-American  Company 
factories. 

The  activities  of  Mr.  Pendas  passed  far  and  be- 
yond the  tH)nfines  of  the  cigar  factories  with  which  he 
has  been  connected.  He  always  had  at  heart  the  best 
interests  of  the  city  of  Tampa  and  the  cigar  industr}^ 
as  a  whole. 

The  activities  of  the  Cigar  Manufacturers'  Asso- 
ciation of  Tampa  and  the  success  that  has  attended 
their  movements  are  in  a  large  measure  due  to  the 
continued  eil'orts  of  Mr.  Pendas.  He  is  an  outstand- 
ing figure  in  the  cigar  industry  in  Tampa,  and  so  long 
as  he  lives,  even  if  in  retirement,  will  Ik'  remembered 
for  what  he  has  done  toward  the  progress  of  the  in- 
usti  V. 


CONGRESS  INCREASES  APPROPRIATIONS 

J)espite  the  fact  that  the  Patent  Office  is  many 
months  iH'hind  in  its  work,  only  a  very  slight  increase 
is  made  in  the  approj)riation  for  that  branch  of  the 
Interior  Department,  and  no  provision  is  made  for 
additional  employees,  although  the  (Vmmiissioner  of 
J*atents  for  several  years  has  stressed  the  need  of  en- 
larging the  forcc». 

Estimates  for  the  postal  service  indicate  that 
{here  are  fewer  losses  in  the  mails  than  in  pa*st  years, 
only  j|;4,r)(M),(KK)  being  asked  for  payment  of  indemni- 
ties for  the  injury  or  loss  of  domestic  registered,  in 
sured  and  collect-on-deliveiy  mail,  a  dc»crea,se  of 
$500,000  from  the  present  a])pro])riation,  while  a  re- 
duction of  j(;15,fKK)  is  made  in  the  fund  for  payment  of 
indenmities  on  inteniational  m«'iil,  for  which  $60,000 
is  asked. 

A  slight  reduction  is  fftade  in  the  appropriation 
for  the  activities  of  the  Federal  Trade  (Commission, 
ii'9r)0,(KK)  being  asked  for  the  coming  fiscal  year,  as 
compared  with  the  current  appropi-iation  of  $1,010,000. 
Apjjropriations  for  the  Interstate  Commerce  (^omniis- 
«ion  «rfe  also  curtailed,  $4,2()2,284  being  provide<1, 
against  the  present  allotment  of  $5,20.3,860. 


Business  Building 


{Continued  from  Page  14) 
Therefore,  watch  your  to\\ii,  watch  your  street, 
watch  your  location.  Watch  the  actions  of  this  great, 
big,  busy,  hustling,  crazy  world.  Get  the  vision  to  see 
the  changes  before  they  occur,  and  take  advantage  of 
them.  Thus,  perhaps  you  should  buy  your  store  to- 
day for  a  trifle,  and  ten  years  from  now  sell  it  for  a 
small  fortune. 


^^^M^m  ^b^J^a  ^K^L^ 

Crj     Ct3     Cj3 


Twenty- three  thousand  retail  merchants  went 
broke  last  year  in  these  United  States,  which  is  some- 
thing like  seventy-five  each  and  eveiy  day. 

The  Hai-vard  Bureau  of  Business  Research  sought 
to  ascertain  the  causes  of  this  unfortunate  condition 
of  affairs.  Most  of  the  unfortunates  were  firm  in  the 
belief  that  insufficient  capital  was  the  cause.  But  the 
investigators  found  otherwise. 

They  found  that  many  did  not  know  what  it  cost 
them  to  do  business.  They  supposed  it  was  much  less 
than  the  actual  fact  and  they  were  selling  many  goods 
at  cost,  under  the  cheerful  belief  that  they  were  mak- 
ing interesting  profits. 

A  great  many  purchased  in  quantities  entirely  too 
large,  being  often  led  thereto  by  the  tempting  price  of 
quantity  lots.  The  result  was  that  their  goods  became 
shopworn,  out  of  style,  and  the  merchants  were  obliged 
to  close  them  out  at  losses,  besides  tieing  up  capital 
which  could  have  been  profitably  employed  enlarging 
the  assortment  of  goods  handled. 

Other  merchants  relied  on  their  own  judgment  and 
preferences  when  buying.  Perhaps  this  w-as  natural, 
because  their  judgment  was  trained  and  they  knew 
what  customers  slwnhl  Avant,  but  people  don't  do  as 
they  should,  and  these  merchants  thus  had  slow-sellers 
on  hand. 

Today  business  is  a  game  of  skill  and  knowledge. 
It  is  absolutely  necessary  to  keep  posted,  on  goods, 
on  markets,  on  the  whims,  prejudices  and  fashions  of 
the  buying  public — to  train  and  refine  our  judgment 
and  to  play  the  game  with  the  best  efforts  we  can 
summon. 


PASBACH-VOICE  OPENS  NEW  ENGLAND  OFFICE 
Announcement  is  made  by  Jacob  A.  Voice,  sec- 
retary and  general  manager  of  the  Pasbach- Voice 
Lithographing  Company,  Inc.,  of  the  opening  of  a  New 
England  office  at  G05  Old  Soutli  Building,  Boston, 
Mass.,  in  charge  of  Mr.  N.  Frankenstein. 

Mr.  Frankenstein  has  many  years  of  active  and 
capable  selling  experience.  The*  acquisition  of  Mr. 
Frankenstein  should  prove  of  mutual  advantage  to  the 
cigar  manufacturers  in  New  England  as  well  as  the 
Pasbach-Voice  organization,  who  have  long  since 
demonstrated  that  they  know  the  cigar  manufacturers' 
requirements  in  the  lithographic  line. 

CLASS  A  AND  B  LOSE  IN  NOVEMBER  PRODUC- 
TION 

The  following  comparative  data  of  tax-paid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are  obtained 
from  the  statement  of  Internal  Revenue  collections 


for  the  month  of  November,  1923.  (Figures  for  No- 
vember, 1923,  are  subject  to  revision  until  published 
in  the  annual  report.) 


Nov,  1922         Nov.  1923 


Products 
Cigars  (large) 

<^'lass  A  No.  249,140,512  227,505,993 

Class  B  , No.  155,083,838  140,284,605 

Class  C  No.  256,984,649  261 ,567,1 42 

Class  D  No.  12,703,642  14,765,930 

Class  E  No.  5,387,661  6,563,743 


Total 679,300,302      650,687,413 


Cigars   (small)    No.       50,966,800 

Cigarettes  (large)  ...No.  1,819,058 
Cigarettes  (small)  ...No.  4,524,272,177 
Snuff,  manufactured.. lbs.  3,196,863 
Tobacco,  m'factured,    lbs.        30,640,668 

Note:  The  above  statement  does  not  include  tax- 
paid  products  from  Porto  Rico  and  the  Philippine 
Islands.  This  information  is  shown  in  supplemental 
statement. 


45,522,900 

1,597,410 

5,361,418,627 

3,232,264 

30,148,185 


SUPPLEMENTAL  STATEMENT 

Tax-paid  products  from  Porto  Rico  for  the  month 
ot  November: 

Products  November,  1922  November,  1923 

Cigars  (large) 

Class  A No.  10,106,250  9,688,900 

Class  B  No.  2,257,725  1 ,275,500 

Class  C No.  5,757,560  4,033,040 

Class  D No.  18,750  15,025 

Class  E  No.  2,500  100 


Total   No.  18,142,785  15,012,565 

(^igars  (small)    No.  2,000,000  2,000,000 

Cigarettes  (large)    No.  45,000  210,000 

Cigarettes  (small)   No.  40,000  46,400 

Tax-paid  products  from  the  Philippine  Islands  for 
the  month  of  November: 

Products  November,  1922  November,  192B 

Cigars  (large) 

Class  A No.  21,673,515  14,262,508 

Class  B No.  329,280  485,780 

Class  C  No.  195,902  107,090 

Class  D No.  825  2,665 

^'lass  K No.  952  1,.355 


Total    No.      22,200,474      14,859,398 

(^igarettes    (large)    No.  2,100 

Cigarettes  (small)   No.  95,880  79,980 

Tobacco,  manufactured,  .lbs.  645  16 

Note:  Quantities  of  tax-paid  products  shown  in 
{d)ove  statements  are  indicated  by  stamp  sales  reported 
ior  the  month. 


Repeal  of  Tobacco  Excise  Taxes  Advocated 
The  repeal  of  the  excise  tax  on  cigar  or  cigarette 
holders,  pipes,  humidors  and  smoking  stands  is  i)ro- 
vidid  in  a  bill  introduced  in  Congress  by  Represeida- 
tive  Clancy,  of  New  York. 

LINZ. 


24 


441  li  vear 


Say  You  Saw  It  in  The  Tobacco  World 


January  1,  1924 


JanuaW  1,  1924 


Say  You  Saw  It  in  The  Tobacco  Would 


44tli  voar 


25 


Du  Pont 

"A  BETTER 
CIGAR 


for  lOc 


f9 


After  all 
Nothing  satisHes  Vxke 
^      a  good  cigar      ^ 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


"BEST  OF  THE  BEST 


9> 


"•■"'"'-■'  -'  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway,   New  York  Citjr 

FACTOfUESs     Tampa  and  Key  West.  Fhrlda 


nbcmbcxe  ot  tbe  mduetr^  aw  Cdt&iall^  invitcD  wbcn  tn 
Pti>t(A^(ttt>^  t^  ntalic  tbe  omced  of 

Zbc  ZoMcco  miorlft 

tbctr  bcaOquartcrs,  an&  to  mahe  me  ot  out  acrvtcee 
in  ant?  anO  all  wage.  3for  contercncce  a  prix^ate  ofOcc 
will  be  placeD  at  tbelc  btdposal,  It  DeeireO.  'Remember 
tbe  aDdredd,  236  Cbestnut  Street*  Pbtlabeipbia,  pa. 

rclcpbonc.  lombart  1768 


Tobacco  Show  Notes 


I.eschey-Myers  Company,  Sport  Pipe  Company, 
John  Baker  Tobacco  and  Cigar  Machinery  Company, 
Tobacco  Leaf  and  the  Jay  Bee  Animated  Advertising 
CV^nip'iny  are  among  tlie  new  exhibitors  who  have 
nigncd  for  space  during  the  past  week  in  the  Second 
Annual  Tobacco  Industries  Exposition,  to  be  held 
Jaimary  28th  to  Febniary  2d,  at  the  Seventy-first 
Keginient  Armory,  New  York,  according  to  announce- 
ment from  the  show^  committee  headquarters  at  the 
Hotel  McAlpin. 

The  convention  and  banquet  of  the  National  Board 
of  Tobacco  Salesmen's  Associations,  the  banquet  of 
the  Philippine  Tobacco  interests  and  the  national  con- 
vention of  the  National  Order  of  Pipe  Smokers^  are 
among  the  special  events  of  features  already  definitely 
set  to  be  held  in  conjunction  with  the  Tobacco  Exposi- 
tion. 


A  complete  Service  Bureau  with  Spanish,  Por- 
tugese and  other  interpreters  will  be  one  of  the  many 
new  features. 

E.  J.  Harvey,  of  the  Centre  Pan  Americano,  will 
be  in  charge  of  this  Bureau,  which  President  Harr>^ 
Cochrane,  of  the  National  Exposition  Company,  states 
is  to  be  a  feature  this  year,  to  take  care  of  the  condi- 
tion that  frequently  arose  in  last  year's  Exposition  of 
Spanish  and  other  visitors  being  unable  to  get  informa- 
tion and  to  inspect  the  exhibits  properly  and  to  give 
the  exhibitors  the  business  they  had  intended  giving  if 
they  had  not  found  everybody  too  busy  to  aid  them  in 
finding  what  they  wanted.  The  Service  Bureau  will 
solve  this  problein  in  the  interests  of  all  visitors  and 
all  exhibitors  in  the  Exposition. 


A  Pipe  ^ruseum  is  now  one  of  the  contemplaf^ 
features  of  the  Second  AniiUal  Tobacco  Industries  Ex- 
position. 

The  two  hundredth  anniversary-  of  the  Meer- 
schaum Pipe  will  be  a  part  of  the  pipe  division  of  the 
Tobacco  Industries  Exposition.  The  story  is  that  at 
the  end  of  1728  in  Austria  Count  Andrassy  gave  a 
piece  of  meerschaum  to  a  shoemaker  who  spent  his 
s])are  time  carving  pipes,  and  this  was  the  first 
meerschaum  pipe. 

The  discovery  of  the  briar  root  for  pipes  is  inter- 
estingly told  by  Mr.  Herbert  Dunhill  in  a  ston'  that  a 
devotee  of  thi?  meerschaum  pipe  broke  his  favorite 
bowl  in  a  visit  to  Corsica  and  in  looking  around  for 
something  fr(mi  which  to  can^e  a  new  pipe  discovered 
the  briar  root  in  1844-1845. 

An  interesting  displav  of  old  pipes  to  show  the 
development  of  this  branch  of  smoking  is  conceded  to 
be  a  most  interesting  feature  of  the  exposition  that  ^v^ll 
be  of  value  to  the  trade  as  well  as  the  general  public. 


The  one  hundred  and  twenty-fifth  birthday  of  the 
American  cigar  is  one  of  the  most  important  features 
of  National  Tobacco  Week,  and  the  program  of  the 
Tobacco  Industries  Exposition,  to  be  held  in  New  York 
that  week,  ])arti(ularly  as  the  first  American  cigar 
was  ]>rovide(l  by  a  wcman,  a  ^Irs.  Prout,  of  South 
Windsor,  (\mu.',  who  experimented  in  1799  and  placed 
the  cigar,  as  it  is  known  today,  in  the  market  in  1801. 
It  is  estimated  that  the  cii>ar  has  now  grown  to  an 
output  exceeding  1 0,(X)0,000,(KX)  annually. 


ARGUELLES-LOPEZ  &  BRO.  INCORPORATES 

After  January  1,  1924,  the  firm  of  Arguelles- 
Lopez  &  Bro.  will  add  ''Inc."  to  their  firm  name. 
This  is  brought  about  through  the  taking  of  five 
veteran  employees  into  the  firm  as  a  reward  for  faith- 
ful service,  and  will  in  no  way  affect  the  business  policy 
of  this  old  established  finn.  Those  now  comprising 
the  firm  are:  Celestino  Lopez,  one  of  the  three  men 
who  founded  the  bushiess  in  1888;  P.  Widmer  Haas, 
office  manager;  Robert  E.  Breeder,  who  has  covered 
the  Southern  territory-  in  the  capacity  of  salesman  for 
a  number  of  years ;  Antonio  Lopez,  .loaquin  Flores  and 
Cipriano  Lopez.  They  will  continue  to  manufacture 
the  famous  ''Tadema"  cigar. 


TIPS  FOR  TAXPAYERS 

Januaiy  1, 1924,  marks  the  beginning  of  the  period 
for  filing  income  tax  returns  for  the  year  1923.  The 
period  ends  at  midnight  of  March  15,  1924.  Heavy 
penalties  are  provided  l)y  the  revenue  act  for  failure 
or  willful  refusal  to  make  a  return  and  pay  the  tax  on 
time. 

Form  1040A,  heretofore  used  for  reporting  net 
income  of  $5000  and  less,  from  whatever  source  de- 
rived, has  been  revised  in  the  interests  of  the  largest 
class  of  taxpayers — wage-earners  and  salaried  i>er- 
sons.  Reduced  from  six  pages  to  a  single  sheet.  Form 
1040A  is  to  be  used  for  reporting  net  income  of  $5000 
and  less  derived  chiefly  from  salaries  and  wages.  Per- 
sons any  part  of  whose  income  is  derived  from  a  busi- 
ness or  profession,  fanning,  sale  of  property  or  rent, 
though  the  amount  is  $5000  or  less,  ^vi\\  be  required  to 
use  the  larger  form,  1040.  The  use  of  Form  1(M0  is 
required  also  in  all  cases  where  the  net  income  was  in 
bxcess  of  $5000,  regardless  of  whether  from  salary, 
business,  profession,  or  other  taxable  sources. 


NEWARK  T.  S.  A.  MONTHLY  MEETING 

Laughter,  good-natured  sallies  back  and  forth, 
witty  sayings,  and  mild  criticisms  were  displayed  at 
the  monthly  meeting  of  the  Tobacco  Salesmen's  As- 
sociation of  Newark,  N.  J.,  No.  :>,  which  was  held  on 
Friday  evening,  December  21st,  at  the  Hotel  St. 
Francis,  Newark,  N.  J. 

AfTable  Edward  Cory,  president,  called  the  meet- 
ing to  order  promptly  at  8.45  P.  M.  The  most  womler- 
ful  bunch  in  the  country  were  there;  in  fact,  the  best 
attended  meeting  that  No.  3  has  had  in  over  a  year. 
Every  officer  was  in  his  station,  and  everv  member  had 
something  to  say  for  the  welfare  of  Tobacco  Sales- 
men's Association. 

It  was  unanimously  decided  to  hold  an  open  meet- 
ing on  Fridav  evening,  Febniary  ISth,  at  the  Hotel 
St.  Francis,  Newadk,  N.  .1.,  and  each  and  everv  mem- 
ber of  the  Tobacco  Salesmen's  Association  is  cordially 
inviled  1o  attend,  and  to  bring  with  him  another  to- 
bacco salesman  or  two,  so  that  he  too  mav  be  imbued 
\yith  the  spirit  that  prevails  in  the  life  of' the  associa- 
tion, and  he  will  want  to  become  a  mover  in  that  great 
association. 

The  house  committee  has  ]n'omised  a  varied  enter- 
tainment consisting  of  songs,  dance,  monologues  and 
music.  Refreshments  will  alao  bti  served,  wiiuling  up 
the  evening  with  good  cheer. 

The  slogan  for  No.  3  is  ''Ever^^  Me^^  Q^i  ^ 
Member    " 


1 » 


WAIir  &  BOND 

Blackstone 

CIGAR 

Havana 

Filler 

Jibsolutely! 

GONZALEZ  &  MENDEZ,    Inc. 


CLEAR  HAVANA  CIGARS  EXCLUSIVELY 
TAMPA,  FLORIDA 

EDW.  WODISKA,  General  Representative 


IH: 


TADENA 


HAVANA 
CIGARS 

Argiielles,  Lopez  &  Bro, 

MAKERS 
General  Office  and  Factory,  TAMPA,  FLA. 

Eastern  Offic«  Warehouse 

322  Pearl  St.  Havana 

New  York  Cuba 


IE: 


IB: 


26 


44th  year 


THE  TOBACCO  WORLD 


January  1,  1924 


Tobacco  Merchants'  Association 

T%        •  •  T)  5   Beekman  Street 

Registration  bureau,  new  york  city 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1.  1916. 
Registration      (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Nate  A-An  allowance  of  $2  wiU  be  made  to  members  of  the  Tobacco  Mer- 
chants'  Association  on  each  registration. 

M«»..  R  If  .  reoort  on  a  search  of  a  title  necessitates  the  reporting  of  more 
.u       *in   mf  tftlls    but Tess  than  twenty-one  (21),  an  additional  charge  of  One 

Dollar^Tllffi  ini^b'e  made"lf  it  nSsiLtes  Av'^T^'^n'rlT/'Two"  Dollar's 
(20  titles,  but  less  than  thirty-one  (31).  an  additional  charge  of  Two  Dollars 
{$2  00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  (»1.W)  will  De 
mad^  for  every  ten  (10)  additional  titles  necessarily  reported. 


November  1,  1923. 


REGISTRATIONS 
TAMPA'S  BRIGHTER:— 45,581.     For  cigars. 

Pastor,  Diaz  &  Co.,  Tampa,  Fla.  u^^  19 

ROLAND:— 43,584.     For  pipes  and  smokers  articles.    December  1-, 

1923     Ignited  Cigar  Stores  Company  of  America,  New  York,  J\.  \. 
PURITAN:— 43,585.    For  pipes  and  smokers'  articles.    December  1^ 

1923.    United  Cigar  Stores  Company  of  America    New  \ork,  N.  \. 
BIANCO:— 43,586.     For  pipes  and  smokers'  articles.     December  lA 

1923     United  Cigar  Stores  Company  of  America,  New  \  ork,  N.  Y. 
WEBSTER:— 43,587.     For  pipes  and  smokers'  articles.     December 

12,  1923.     United  Cigar  "Stores  Company  of  America,  New  York. 

n'  Y. 

FELTON:— 43,588.  For  pipes  and  smokers'  articles.  December  12, 
1923     United  Cit^ar  Stores  Company  of  America,  New  York,  N    \ . 

NOBLINA:— 43,590.  For  all  tobacco  products.  October  30,  192J. 
American  Litho.  Co.,  New  York,  N.  Y.  ^ 

IRCO:— 43,591.  For  pipes,  cigar  and  cigarette  tubes,  smokers  ar- 
ticles and  all  parts  thereof.    December  15,  1923.    Iwan  Ries  &  Co., 

Chicago,  111.  .  .     .  ,  ,       , 

AFFINITY: — 43,592.    For  pipes,  cigar  and  cigarette  tubes,  smokers 
articles  and  all  parts  thereof.     December  15,  1923.     Iwan  Ries  & 

Co.,  Chicago,  111.  .  ,     •        .         u  1       • 

KIWANIS:— 43,593.  For  pipes,  cigar  and  cigarette  tubes,  smokers 
articles  and  all  parts  Uijyfiof.  December  15,  1923.  Iwan  Ries  &  Co., 

Chicago,  111.  .  .  1 

RANDOLPH :— 43,594.    For  pipes,  cigar  and  cigarette  tubes,  smok- 
ers' articles  and  all  parts  thereof.    December  15,  1923.     Iwan  Ries 
&  Co.,  Chicago,  111. 
AUDION: — 43,596.    For  all  tobacco  products.    November  24,  1923. 
American  Litho.  Co.,  New  York,  N.  Y. 


TRANSFERS 

CINSHONA:— 26,444  (Tobacco  Leaf).  For  cigars.  Registered 
Xovimber  18,  1903,  bv  John  F.  Scaife,  Philadelphia,  Pa.  Trans- 
ferred to  The  Cinshona  Cigar  Co.,  Dayton,  Ohio,  December  20, 
1923. 

AUDIENCE:— 30,272  (Trade-Mark  Record).  For  cigars.  Regis- 
tered August  24,  1904,  by  Klinginberg  Hros.,  New  York  City. 
Transferred  by  Adolph  Frankau  &  Co.,  Inc.,  to  American  Litho. 
Co.,  New  York.  N.  Y.,  December  20,  1923. 

WAGE  EARNER:— 43,549  (Tobacco  Merchants  Association).  For 
cigars,  cigarettes  and  tobacco.  October  16,  1923,  by  F.  M.  Howell 
&  Co.,  Elmira,  N.  Y.  Transferred  to  William  Reach,  Niagara 
Falls,  N.  Y.,  November  20,  1923. 

UNCLE  STEPHEN:— 21,726  (United  States  Tobacco  Journal).  For 
cigars,  cigarettes  and  cheroots.  Registered  October  9,  1899,  by 
The  Calvert  Litho.  Co.,  Detroit,  Mich.  Through  mesne  transfers 
acquired  by  Antonio  Roig  &  Langsdorf,  Inc.,  Philadelphia,  Pa.,  and 
re-transferred  to  Roig  &  Langsdorf,  Inc.,  Philadelphia,  Pa.,  Oc- 
tober 20,  1923. 

STEPHEN  GIRARD:— 21,740  (United  States  Tobacco  Journal). 
For  cigars,  cigarettes  and  cheroots.  Registered  October  12,  1899, 
liy  The  Calvert  Litho.  Co.,  Detroit,  Mich.  Through  mesne  trans- 
fers acquired  by  Antonio  Roig  &  Langsdorf,  Inc.,  Philadelphia, 
Pa.,  and  re-transferred  to  Roig  &  Langsdorf,  Inc.,  Philadelphia, 
Pa..  October  20,  1923, 

LA  PENSATIVA:— 37,685  (United  Registration  Bureau).  Fdf 
cigars,  cigarettes  and  tobacco.  Registered  August  23,  1912,  by 
George  Schlegel,  New  York  City.  Transferred  to  Joseph  L.  Bal- 
ensi,  Chicago.  Ill,  and  re-translerred  to  E.  Fernandez,  Cleveland, 
Ohio,  November  13,  1923. 

EL  GRECO: — 20,541  (Tobacco  World).  For  cigars,  cigarettes  and 
tobacco.  Registered  July  20,  1910.  Originally  registered  by  R. 
D.  Oberholtzer,  Bowmansville,  Pa.,  and  re-registered  by  transfer 
by  Henry  Heymann's  Sons.  Reading  Pa.,  and  re-transferred  to  El- 
Recs-So  Cigar  Co.,  Greensboro,  N.  C. 

No.  5: — 43,318  (Tobacco  Merchants  Association).  Fw  ci^rs.  Regis- 
tered June  21,  1923,  by  Barbcro-Toler  Cigar  Co.,  Metropolis,  111. 
Transferred  to  Fl  Barto  Cigar  Factory,  Newt.  C.  Toler,  owner, 
Metropolis,  111.,  December  1,  1923. 


MCDONALD'S  HAVANA  SEED  BINDER:— 22,530  (Patent 
Office).  For  cigars.  Registered  February  8,  1921,  by  Barbero- 
Toler  Cigar  Co.,  Metropolis,  111.  Transferred  to  El  Barto  Cigar 
Factory,  Newt.  C^.  Toler,  owner.  Metropolis,  111.,  December  1,  1923. 

EL  BARTO: — 35,115  (United  Registration  Bureau).  For  cigars, 
cigarettes  and  tobacco.  Registered  August  3,  1908,  by  Barbero- 
Toler  Cigar  Co.,  Metropolis,  III.  Transferred  to  El  Barto  Cigar 
Factory,  Newt.  C.  Toler,  owner.  Metropolis,  111.,  December  1,  1923. 

AUGEO: — 38,858  (United  Registration  Bureau).  For  cigars,  ciga- 
rettes and  tobacco.  Registered  September  17,  1914,  by  George 
Schlegel,  New  York  City.  Transferred  to  American  Litho.  Co., 
New  York,  N.  Y.,  December  7,  1923. 

AUDEO: — 38,857  (United  Registration  Bureau).  For  cigars,  ciga- 
rettes and  tobacco.  Registered  September  17,  1914,  by  (jeorge 
Schlegel,  New  York  City.  Transferred  to  American  Litho.  Co., 
New  York,  N.  Y.,  December  7.  1923. 


TAX  REDUCTION  MEASURE  LIKELY  TO  BE 

DEFERRED 

The  followiiit!^  special  bulletin  has  been  sent  out 
by  the  Tobacco  Merchants '  Association  of  America ; 

Contrary  to  what  seemed  to  be  the  general  belief 
that  the  tax  reduction  bill  would  receive  first  consid- 
eration, it  is  now  apparently  the  tentative  program  of 
the  leaders  of  the  Congress  to  dispose  of  the  bonus 
question  first,  and  to  hold  the  tax  reduction  problem 
in  abeyance  until  it  shall  be  definitely  kno^\^l  what  the 
Government's  revenue  requirements  would  be  in  the 
event  that  the  bonus  bill  should  l>ecome  a  law. 

However,  pending  the  final  determination  as  to 
whether  tax  reduction  or  the  bonus  bill  should  receive 
precedence,  the  Committee  on  Ways  and  Means  has 
decided  to  proceed  with  the  purely  administrative  pro- 
visions of  the  tax  bill.  It  is  expected  that  this  work 
will  take  until  about  the  20th  of  January,  when  a  final 
decision  will  be  reached  as  to  the  order  of  procedure 
between  the  tax  bill  and  the  bonus  bill. 

With  tlie  overwhelming  weight  of  public  opinion 
for  the  immediate  consideration  of  the  tax  bill,  it  is 
altogether  probable  that  this  tentative  program  may 
be  changed,  and  that  after  all  the  tax  bill  may  receive 
precedence  over  the  bonus  bill. 

It  may  not  be  amiss  to  quote  here  from  a  state- 
ment issued  bv  ChaiiTnan  Green  of  the  Committee  on 
Wavs  and  Means: 

**Tn  considering  how  much  our  taxes  could  be 
reduced  it  is  necessarv^  to  consider:  First,  the  amount 
of  Governmental  receipts,  and,  second,  the  amount  of 
Governmental  expenditures,  in  order  to  determine  the 
amount  of  reduction  in  taxation  which  can  be  made. 
This  is  so  obvioiis  as  to  need  no  argument  to  support 
it.  Tn  order  to  determine  the  amount  of  receipts  it  is 
necessary-  to  consider  the  administrative  provisions  of 
the  Treasury  bill,  which,  by  their  effect  on  the  appli- 
cation of  the  rates,  will  materially  affect  the  amount 
of  revenue  to  be  received  by  the  Government.  Tn  or- 
der to  ascertain  the  amount  of  the  expenditures  it  will 
T>e  necessary  to  determine  what  disposition  is  to  be 
made  of  the  bonus  bill.  After  these  matters  are  deter- 
in  inod  the  Committee  can  then  determine  the  amount 
of  reduction  which  can  be  made  in  the  income  tax 
rates,  and  how  much,  if  any,  reduction  can  be  made  in 
the  excise  tax  rates.** 

TTnder  these  circumstances,  unless  there  shall  be 
n  change  in  the  situation,  it  does  not  seem  likely  that 
tlie  question  of  tax  reduction  will  be  taken  up  for  con- 
sideration for  at  least  two  months. 

Tn  keeping  witli  our  usual  practice  we  shall  from 
time  to  time  "koop  the  trade  posted  with  respect  to  any 
new  developments,  as  well  as  regards  any  activities 
which  mav  be  determined  upon,  in  connection  with 
which  we  have  every  reason  to  hope  for  the  whole- 
liearted  co-operation  of  the  entire  industr^^ 

Tobacco  Mkbchakts*  Assoctattoit  m  tbb  U.  S. 


JRREGJJLAR  PAGINATION 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  of 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co 
24  Vine  St., 
DESHLER,  OHIO. 


•dcifar^ 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


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BANDS  AND  ADVERTISING 


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ALL  OF  THE  OLD  ORIGINAL 


fley  wood,  Strasser  &  Yoigt  Litho.  Co. 

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WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  ill. 


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MHUIMUUIIIWUIIIIIWHlliillllllllRNIIHIIIII 


Stripped  and  looked  Porto  Rico  Fitters 


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AMERICAN  SUMATRA  TOBACCO  CO. 


131  Water  Street 


New  York  City 


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JANUARY  15,  1924 


VORSTENLANDEN  JAVA-WRAPPED 


Mild,  smooth  and 
sweet,  regardless  of 


It  has  43  years  of 
toft^ieo  curing, 
blending  and  man- 
ufacturing experi- 


Its  growing  sales 
and    popularity 
I  wherever  sold  is  a 
!  testimony. 


It  is  Dis- 
tinctive 
Quality. 


Ti^- 


SEVENTH  AND  GHI^UIY  SIREETS 


HOWARD  F.  PENT,  President 

THE  CORAZA  CIGAR  COMPANY 


PHILADELPHIA,  PA. 


MITM 


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PUBLISHED  ON  THE  ISI  AND  1512  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHILA..PA. 


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••■ict. 


WOODEN  BOXES 

are  better 


i 
I 

I 


They  Improve  The  Bouquet 

of  the  Cigar 

Cigars  are  a  vegetable  product,  they  age  and  mature  better  in  Wooden  Boxes. 
The  wood  adds  a  mellowness  and  richness  to  the  qualities  with  which  the 
cigar  has  already  been  endowed  by  nature. 

and  for  these  5  other  reasons: 


1. 


2. 


3. 


IDEAL  DISPLAY:  Compact,  varied  and  eye- 
catching window  and  counter  displays  are  most 
easily  gotten  with  Wooden  Cigar  Boxes.  With  a 
little  imagination  you  can  show  all  kinds  of  effects 
and  combinations  with  Wooden  Cigar  Boxes. 
Wooden  Cigar  Boxes  do  not  have  to  be  juggled  for 
striking  displays;  they  only  need  to  be  arranged. 

CONVENIENT:  Practically  all  cigar  store  win- 
dows and  show  cases  are  particularly  designed  for 
the  showing  of  Wooden  Cigar  Boxes.  They  permit 
the  use  of  all  the  space.   No  spaftf  wi^tied.   No  time 

lost. 

BETTER  PRINTING:  There  is  no  comparison 
between  Wooden  Cigar  Boxes  and  substitute  con- 
tainers when  it  comes  to  beauty  of  -printing  and 
lithography.  You  can  do  almost  anything  with 
wood,  while  the  possible  treatments  of  other  kinds 
of  packages  are  very  limited. 

PERFECT  AGING:  Cigars  age  normally  in  wood, 
retaining  their  natural  aroma  from  factory  to 
smoker. 

SATISFACTORY  SELECTION :  A  smoker  llfce« 
to  see  the  whole  length  of  a  cigar  in  the  box.  He 
wants  to  compare  the  size,  shape  and  color  of  the 
various  brands  and  types  you  show  him.  Another 
point  where  a  Wooden  Cigar  Box  always  wins  the 
approval  of  the  smoker. 

Ask  the  manufacturer  of  Quality  C^n  ^^  Ite  uses  ^^den  Boxes.  He  has 
learned  they  have  no  substitute. 

THE  BEST  CIGARS  ARE  PACKED  IN  WOODEN  BOXES 


4. 
5. 


Best  When  Packed 


4  lit  Wooden  Boxes 


January  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


Why  Counsellor  Justifies 
Your  Sales  Co-operation 

tTS  heavy  volume  of  sales  over  a 
^  long  period  of  years — its  popu- 
larity with  the  public — and  its  rec- 
ognition by  the  trade  as  a  standard 
brand — all  justify  your  efforts  in 
pushing  this  worth-while  Cigar. 
It  will  draw  to  stores,  in  increasing 
numbers,  men  who  demand  a  uni- 
formly good,  medium-priced  Cigar. 


for 


Made    Famous 
1 5c     by  its  Smokers 


CHESSMAN'S 


ALLEN  R  CRESSMAN'S  SONS  Cigar  Manujacturers  Philadelphia 


WAiri'  &  BOND 

Blackstone 

CIGAR 

Havana 

Fitter 

Jibsolutelif! 



SAN  EELI^E 


r\ 


2    f^r    /^C 


^^ 


ELl¥ERSO 


/  OC'2y^^25<'/'5<^^ 


j^i" 


THE  DEISEL-WENNER  CO. 


Makers 


UNA,  OHIO 


Get  the  Utmost    in  Advertising 

Values 

at  practically  no  expense 
by  using  the 

WOODEN  CIGAR  BOX 

for  your  brands. 
They  help  sell  your  cigars. 


PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 
PHILADELPHIA,  PA. 


The  neyir 
La  T08ELLA 

BUDDIES-IOc 

Sinreet  at  a  nut 
Smooth  at  velvet 
Melloiv  at  moonlight 
Bttt  alivay t  MILD ! 


MMto  »y  BOemOW  MlOt.,  tas. 


U.S.  A. 


•tofcanafl 


\kWSAk 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


January  15,  1924 


January  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


AKAUFFMANQBROInc 


ESTABLISHED 


1893 


MANUFACTUREBS  OF 


aGARBOXES 

CIGAR  BOX 
LUMBER 


WE   SPECIALIZE  ON 

GOLD  LEAF  WORIC 


€€ 


BEST  OF  THE  BEST 


99 


M.nuf.c»ur.d  b.  ^   SANTAELLA  ^k  CO. 

Office,  1181  Broadway,   New  York  City 

FACTORIES:    Tampa  and  Key  Wt»t.  Florida 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 

JESSE  A.  mjCXm,  Wheeling,  W.  Va. ....President 

CHARLES  J.  EIS^NLOHR.  l>hi  adelphia.  Pa ...Ex-President 

WILLIAM  BEST,  New  York,  N.   Y Chairman  Executive  Committee 

MAT.  GEORGE  W.  HILL.  New   York    NY Vice-President 

GEORGE  H.  HUMMEL.  New   York,  N.  Y Vice-President 

iULILS   LICHTENSTEIN.    New    York,   N.    Y ,.„.« Vice-President 
[     H.  SHELTON.   Washington,   D.   C Vice-President 

WILLIAM  T.   REED.   Richmond,  Va. Vice-President 

HARVEY    L.   HIRST,    Philadelphia,    Pa Vice-President 

ASA  LEMLEIN,   New   York,   N.   Y ■• J-'VVV •••Treasurer 

CHARLES  DUSHKIND,  New  York.  N.  Y Counsel  and  Managing  Director 

Headquarters,  5  Beekman  Street,   New   York  City. 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 


President 

Vice-President 

GEO.  E.  ENGEL,  Covington.  Ky ..............Treaswer 

WM.  S.   GOLDENBURG,  Cincinnati.  0W«.,..»..... ...... ••••••♦•••• Secretary 


W.  D.  SPALDING,  Cincinnati,  Ohio ,.,«*»»•.,#•«•«.•#•♦»♦•• 

CHAS.  B.   WITTROCK.  Cincinnati.  Ohio........... 


i*aa**«**«**«*' 


THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOaATION 


JOSEPH  MENDELSOHN,  New  York  <»y 

A.  W.  KAERCHFU.  Chicago,  III 

W.  S.  FULLER,  Hartford,  Conn.   ... 
JEROME  WALLER,  Nev  York  City 


.  President 

Vice  President 

•  ...».■•««•  .■•••«*«*if^*  •*■**•••••*•  •  ■  *  reasurer 

..••(.•■■•••.•.... •  .•«»»«»»S>ecrsiary 


TOBACCO  SALESMEN'S  MSOCIATION  OF  AMERICA 


SIDNEY  T.  FREEMAN   ...„.„,,«*,**«+«••«. ♦♦..♦,«.,.*,. President 

JACK   ECKSTEIN    ,«,.♦..,».,*...,..«.*.*,«♦.».»*.*«...*••. .......Ist    Vice-President 

SAM.    FORDIN    ..,,.... ,,„,..,... ,»,,«»..........»..•♦». ..2d   Vice-President 

MAX    BERLINER ,...,„♦».•,»»,«».... Treasurer 

LEO  RIEUERS,  30  West  U8th  ftnct,  ^w  York  City  .......t,*.*.... .Secretary 


NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

roSEPH   WINNICK    •...«... ». ,,,.«. ,.,.,«. ..President 

SAMUEL  WASSERM AN Vice-President 

ARTHUR  WERNER,  51  Oiambers  St..  New  York  City.. Secretary  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SAL.E 


l-QR    SALE  — ONE    COMPLETE    SET    NEWTON-STOAKES 
LETTERING  PENS,  with  inks  and  complete  instructions  for 
Miaking  nifty  show  cards  and  price  tickets.   Absolutely  new.   Address 
l!ox  451,  care  of  "The  Tobacco  World." 


BUSINESS  OPPORTUNITY 


MODERN  EQUIPPED  FACTORY.  Desirably  located.  State  oi 
Pennsylvania.  Steam  heated.  Capacity  100,000  minimum,  200,000 
maximum.  Producing  good  workmanship.  Scale  of  price  right  for 
10-cent  line.  Actively  operating  at  present  with  good  organization. 
Rent  reasonable.  Further  details  on  inquiry.  Address  Box  454. 
care  of  "The  Tobacco  World." 


WANTED 


W^ANTED— A  POSITION   AS  SUPERINTENDENT.     Twenty- 
seven  years  of  experience  as  a  manufacturer  of  cigars;   hand, 
mold  or  suction.     A  man  that  knows  how  to  get  results.     Address 
Suoerintendent,  care  of  "Tobacco  World." 

SITUATION  WANTED 


A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
with  initiative  and  executive  ability  to  handle  large  factory  or 
factories,   capable  of  starting  chain  of  factories;  \yill  be  open   for 
position  shortly.    Address  Box  Z.  care  of  "The  Tobacco  World. 


The  Tobacco  World 


Established  1881 


VOLUME  44 


JANUARY  15,  1924 


No.  2 


TOBACCO  WORLD  CORPORATION 

Publishers 

Ilobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 


Published  on  the  1st  and  ISth  of  each  month  at  236  Chestnut  Street, 

Philadelphia.   Pa. 


Entered  as  second  class  mail  matter.  December  22.  1909.  at  the  Post 
(Jffice.  Philadelphia.  Pa.,  under  the  Act  of  March  3.  1879. 

PRICE:  United  States.  Canada,  Cuba  and  Philippine  Islands.  $2.00  a 
year.     Foreign,  $3.50. 


iiiiiiiiMiiiiiaiiiiuiiiiiiiinuiiiiiiiiiiuMiiiniiiiiiiiiiiiii iiHiiMii 


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*s 


Natural  blooM 

■  QUALITY  CIGARS 

m..M.....nM.HiHH..m.»n«..i.i.i ,,„,,,nH..H.«iH..»i..i.M.B..Mii.nH».iM«i.i.i.ii...n,iiiHMtmiiiiHiiin.iHm.im«iini««MMMi«i»M.iJ» 


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lltHHIHMIIllHllllllllllllHMIlHlllllllllllBMmimMnimBHMBB 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  TLAVORS  .  .       ^       . 

Make  tobacco  ni«Uo%v  and  smooth  in  charactaK 
and  Impart  a  most  palatable  flavor 

FLAfORS    FOR    SMOKING    and   CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BBTUN.  AltOIIATlZEK.  BOX  FLAVORS.  PASTE  SWEETENERS 

FRIES  8l  BRO.,  92  Reade  Street,  New  York 

n»n.)HHim.im.i«i..iHn..n.»m..nn.H.m. „.««i.,m-m.»......HW««*«H...H-H""'""«'»B. h .■..i...i..H „,,.,■>,»..».«««..»«. 


I 


Ci^ar  Advertising  that  stands  out 
above  any  ever  done  before 


Always  a  money  maker  for  cigar 
distributors,  Cinco  is  now  worth  more 
than  ever  to  all  who  handle  it. 

Not  only  is  Cinco  today  a  better 
cigar  and  a  bigger  value  than  at  any 
previous  time;  but  Cinco  is  backed  by 
the  most  powerful  advertising  support 
ever  given  any  cigar. 

Cinco  is  the  only  cigar  ever  featured 
nationally  in  a  continuous  schedule 
of  full  pages  in  color.     One  of  these 


striking  advertisements   is  reproduced 
above  in  miniature. 

Such  high-powered  year-'round  na- 
tional advertising,  in  color,  means  that 
the  story  of  Cinco  superiority  is  certain 
to  get  across  to  the  smokers  of  America. 
It  means  that  more  and  more  men  will 
call  for  Cinco  when  they  buy  cigars.  It 
means  a  lot  in  actual  dollars  and  cents 
for  all  distributors  who  are  fortunate 
enough  to  possess  this  valuable  franchise . 


Otto  Eisenlohr  &  Bros.,  Inc.,  Philadelphia 

Cigar  Manufacturers  for  Seventy- three  Yeara 


Londres 
Conchas 
Panatelas 
2  for  15c 

Cinco  de  Luxo 

Cinco  Pocket  Pack 

(10  cigars) 

75c 

Cinconettes 

(pack  of  10) 

25c 


I 
I 


**% 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


January  15,  1924 


Wisconsin  Tobacco  For  Sale 

Approximately  200  cases  1918,  1919,  1920 
and  1922  Southern  Wisconsin  tobacco.  Samples 
at  Rockdale,  Dane  Company,  Wisconsin. 

L.  G.  ANDERSON 

2127  Iowa  Street      -      -      Chicago,  Illinois 


The  Far-Visioned  Cigar  Manufacturer 

Protects  Present  and  Future  Sales 

By  Packing  His  Brands  In  Wooden  Boxes 

H.  E.  BAIR  &  CO. 


HANOVER     i!:uj:j::Sw.^2i     penna. 

"Quality  Cigar  Box  Manufacturers  For  More  than  Fifty  Years" 


Model  B-1  illustrated  above. 


PACK  CIGARS  RIGHT 

and  get  a  uniform  pressed  shape  to  each  cigar  in  every 
box.  No  broken  wrappers.  Impossible  to  overpress  pack. 

FOUR  MODELS  TO  CHOOSE  FROM 

Model  "A"  without  top  lever,  for  50  cigars  -  $  5.00 
Model  "B-l"  with  top  lever,  for  50  cigars  -  10.00 
Model  "B-2"  with  top  lever,  for  100  cigars  -  12.50 
Model  "C"  with  top  lever,  for  bundles  of  100    -       16.00 

Alt  pacKers  are  adjustabi*  to  any  standard  size  box, 

Pulte-RorrecK    Machine   Co. 

GRAND    RAPIDS,  •  -  -  MICHIGAN 


THIS— MEANS— YOU 

**There  is  altogether  too  much 
Good  Will  Building  in  Advertising 
and  Not  Enough  Cashing  In  on  it." 

"The  Place  to  cash  in  on  your  ^ood  will  is  in  the 
Tobacco  Show  where  you  will  meet  your  man  face 
to  face.*' 

TO  THOSE  WHO  HAVE  NOT  STl^IVED  FOR  THE  SHOW 

ailon.form  prejudice,  if  you  have  any,  for  it  is  the  foe  of  PROFIT.  The  manufacturer  or  distributor  who 
quanxls  witli  /i,.v  o2cn  pocket  i:omes  under  the  provisions  of  the  "Pure  Fool  Law."  Get  in  hne  with  your  hue.  P>e  a 
leader,  nistead  of  a  frailer.  1  here  are  fine  spaces  left,  at  prices  varying  according  to  size,  and  location.  Reserve  yours 
tv.smornnuj.  J  he  show  will  last  a  week.  Not  a  single  display,  however  modest,  will  be  overlooked  by  visitors,  par- 
ticularly It  >(.u  have  a  lire  man  or  girl  in  charge  of  your  booth.  If  you  haven't  an  exi>erienced  salesman  available,  The 
Nationa  l.oard  of  Salesmen  s  Associations  will  furnish  you  with  one  from  among  their  number,  and  they  know  hoiv  to 
f..rccfully  and  resourcefully  press  the  sale  of  your  product.     Yon  zvant  more  business— ACT  I! 


HOTEL  McALPIN 


APPLY  TO  EXECUTIVE  COMMITTEE  OF  THE 

TOBACCO  INDUSTRIES  EXPOSI1ION 

Broadway  and  34th  Street 


mm  rmx  city 


Telephone,  Pennsylvania  d70O 


■■■■■■■cs: =;;5»rr=;;; 


Volume  44 


: : ;  =  : 3 1 : ■ B ■ r ■ ■ a a : : B : B 5  =  : s 3 ■ 3 1 ■ r s a B ■ saaiai; 


THE  TOBACCO  WORLD ' 


Number  2 


EaublWMd 
1881 


A  SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPHIA,  JANUARY  15,  1924 


Foreign  $3.50 


»■    -   - 


EDITORIAL  COMMENT 


A.  NICHOLS,  writing  in  the  January,  1924, 
Printers'  Ink  MontUy,  under  the  caption  of 
"Why  PeiTiiit  So  Many  Retailers  to  (io 
Broke!"  says  that  70  per  cent,  of  the  retail 
merchants  who  failed  in  1922  should  still  be  in  busi- 
ness. In  the  United  States  and  Canada,  he  says,  there 
were  22,415  retail  failures  in  1922. 

Mr.  Nichols  has  gone  ver>^  thoroughly  into  the  sub- 
ject and  points  out  that  what  every  retailer  needs  to 
do  is  to  sell  his  merchandise  at  a  profit,  and  that  means 
keeping  every  dollar  of  his  investment  at  work. 

What  he  means  by  keeping  ever>^  dollar  of  the  in- 
vestment at  work  may  be  illustrated  by  the  following 
example  which  he  cites: 

A  man  was  in  the  habit  of  purchasing  a  box  of 
cigars  each  week,  paying  $3.75.  Hq  says,  *'For  a  long 
time  I  used  to  go  to  the  store  myself  for  cigars,  and  i 
noticed  that  the  clerk  always  had  three  boxes  of  my 
brand,  shape  and  color.  If  I  would  get  a  box  in  the 
evening  I  have  no  doubt  that  its  place  would  be  taken 
by  a  similar  box  in  the  morning.  Figuring  that  the 
cigars  cost  the  store  $2.50,  it  made  during  the  year  out 
of  me  $1.25  on  each  of  the  fifty-two  boxes  of  cigars,  or 
a  total  of  $65  on  an  investment  of  three  times  $2.50 
or  $7.50.  A  $65  profit  on  a  $7.50  investment  in  one 
year,  on  one  customer,  on  one  kind  of  cigar!" 

The  fact  that  this  retailer  could  replenish  his  stock 
on  short  notice  from  some  local  jobljer  or  manufac- 
turer made  this  large  profit  possible. 

And  this  lesson  regarding  turnover  is  one  that 
the  retail  cigar  trade  needs  to  learn.  It  is  one  some 
of  the  manufacturers  need  to  learn,  and  one  that  tlie 
salesmen  should  preach  and  practice. 

Judge  H.  B.  Wells,  of  Burlington  County  (X.  J.> 
Court  said  recently  over  the  radio  that  there  isn't  any 
great  secret  about  success.  It  is  a  mighty  simple 
thing,  and  one  of  the  great  factors  is  work,  mental  and 
physical. 

And  so  we  say  there  isn't  any  great  secret  about 
the  success  of  some  of  our  great  cigar  companios. 
They  have  tested  the  merchandising  methods  in  use, 
until  they  found  one  that  gave  the  greatest  nmtual 
benefits. 


Take  the  case  of  one  of  our  great  cigar  companies. 
A  retailer,  large  or  smaU,  can  only  buy,  where  the 
source  of  supply  is  adjacent,  enough  cigars  for  one 
week.  The  result  is  first,  that  the  cigars  are  always 
in  good  condition  when  they  reach  the  smoker,  and 
it's  an  advertisement  for  the  retailer  to  have  fresh 
stock.  Secondly,  the  retailer  always  has  his  money 
and  his  profit  before  he  buys  again.  Third,  and  vitally 
important,  is  the  turnover.  He  makes  fifty-two  profits 
on  the  investment  required  for  one  week's  stock  of 
that  company's  brands. 

And  what  does  it  mean  to  the  cigar  company! 
Their  salesmen  are  sending  in  a  steady  flow  of  orders, 
their  cigarmakers  are  busy  fifty-two  weeks  in  the  year, 
checks  are  coming  forward  steadily,  and  the  manu- 
facturer is  getting  a  rapid  turnover  of  his  capital. 

Here  in  Philadelphia,  where  the  majority  of  cigars 
sold  are  of  local  manufacture,  it  would  be  easy  for 
the  retailer  to  turn  his  investment  at  least  twenty-six 
times  a  year,  and  no  doubt  the  local  manufacturers 
would  like  to  see  him  turn  it  fifty-two  times  a  year, 
it  would  mean  a  much  healtluer  retail  business,  better 
credits  and  better  collections. 

We  have  on  past  occasions  paid  our  respects  to 
(he  special  discounts  g^ven  for  quantity  purchases  of 
cigars.  It  is  detrimental  to  the  brand,  and  detrimental 
to  the  retailer  because  it  results,  in  most  cases,  in 
overstocking.  The  dealer  has  his  capital  tied  up,  and 
the  manufacturer  runs  the  risk  of  his  cigars  being  in 
])oor  condition  when  they  reach  the  smoker. 

If  the  manufacturers  will  insist  on  the  salesmen 
and  their  jobbers  selling  the  dealer  only  as  many  cigars 
as  he  can  sell  in  a  reasonable  period,  they  will  find 
that  their  orders  will  flow  more  steadily  and  that  it  will 
lie  ])rofitable  to  all. 

We  have  in  mind  two  retail  stores  both  of  which 
have  recently  changed  hands.  One  store  was  doing  a 
business  of  about  $75  a  week  and  carrying  a  stock  of 
alK)ut  $1200.  The  other  store  was  doing  about  $200  a 
week  and  carrying  a  stock  of  $2000.  With  a  new  pn) 
prietor  the  smaller  store  is  carrying  a  stock  of  about 
$600  and  doing  a  business  of  about  $150  a  week,  while 
tlie  larger  store  with  a  new  proprietor  is  now  doing 

{Continued  on  Page  9) 


44th  year 


THE  TOBACCO  WORLD 


January  15,  1924 


January  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


DUAL   CIGARETTE   MAKER   AND   TOBACCO 
POUCH  NOW  READY 

Oil  another  pa^e  of  this  issue  the  reader's  atten- 
tion is  called  to  the  Dual  Cigarette  Maker  and  Tobae.3o 
Pouch,  which  was  described  in  an  article  published  m 
Thk  Tobacco  World  on  June  loth  last.  This  veiy  at- 
tractive article  has  now  reached  the  staj^e  of  periec- 
tion  at  which  the  designer  is  ready  to  place  it  on  the 
market.  This  article  is  manufactured  by  the  .Master 
Tobacco  Pouch  (Vmipany,  and  more  than  a  year  has 
been  spent  in  experimenting  with  the  different  kinds 
of  materials  used  in  its  manufacture  so  as  to  insure 
satisfacton'  service  to  the  smoker.  With  this  little 
article,  which  is  a  tobacco  pouch  and  cigarette  maker 
combined,  any  person  can  make  a  perfect  cigarette 
verv  quickly  and  even  in  a  gale  of  wind  without  losing 
so  much  as  a  grain  of  tobacco.  The  pouch  will  be  ex- 
liibited  at  the  Tobacco  Show  in  New  York  City  and 
will  no  doubt  command  a  great  deal  of  attention. 

BOOSTS  "MANUEL"  CIGAR  OVER  RADIO 
llarr\'  Glyn,  the  English  comedian  who  entertains 
tlie  Morning  (iio'rv  Club,  from  the  broadcasting  station 
of  WDAR  in  this  city,  remarked  last  Saturday  morn- 
ing that  he  knew  "Manuel"  was  the  name  of  a  good 
cigar,  even  if  he  didn't  know  any  tiling  else  about  Man- 
uel. The  Morning  (ilory  (Mub  now  has  20,()()0  charter 
members  so  that  the  remark  got  considerable  circula- 
tion. 


RECEIVER  APPOINTED  FOR  WASCHLER 

A  receiver  iias  l)een  appointed  to  conduct  the  af- 
fairs of  Samuel  Waschler,  cut-price  cigar  dealer  of 
(Miestnut  Street  near  Ninth  Street.  At  a  meeting  of 
the  creditors  held  a  short  time  ago  it  is  understood 
Mr.  AVaschler  made  an  offer  of  settlement  of  twenty- 
five  cents  on  the  dollar,  w^hich  was  refused.  David  L. 
Tjongacre  is  the  receiver. 

"MARSHALL  FIELD"  GAINING 

At  the  office  of  the  Coraza  Cigar  Company,  manu- 
facturers of  the  "Marshall  Field"  cigar,  it  was  stated 
tliat  business  for  the  year  1923  was  very  encouraging 
and  that  the  management  is  well  satisfied  with  the 
progress  made  in  placing  this  cigar  throughout  the 
Kast  and  Middle  West  territory.  All  indications  are 
tliat  the  year  1924  will  prove  much  more  satisfactoiy. 

TTenry  Blum  and  Jimmie  Goldwater  were  visitors 
to  Philadelphia  last  week,  conferring  with  their  dis- 
tributors here,  Dusel,  Ooodloe  &  Company,  of  Xortli 
Seventh  Street. 


MacANDREWS  AND  FORBES  DIVIDEND 

The  Mac^Viidrews  and  Forbes  Company,  Third 
and  Jefferson  Streets,  Camden,  N.  J.,  have  declared 
an  extra  dividend  of  4  per  cent,  on  the  common 
stock,  payable  January  15th  to  stockholders  of  record 
December  31,  1923.  This  is  in  addition  to  the  regular 
quarterly  dividend  of  2^/2  per  cent,  payable  at  the 
same  time.  MacAndrews  and  Forbes  are  manufac- 
tuiers  of  licorice  paste,  and  pow^iered  licorice  extract. 

NEWMAN  JOINS  BAYUKS 
A.  Joseph  Newnian,  formerly  sales  manager  for 
P.  Lorillard  Company,  will  become  assciated  with  Ba- 
vuk  Cigars,  IncoiT>orated,  in  the  same  capacity,  be- 
fore the  first  of  Februar}^  1924.  Mr.  Newman^s  home 
address  is  660  East  Seventeenth  Sdreet,  New   lork 


RUYERA  LOPEZ  IN  DIFFICULTY 

An  involuntary  petition  in  bankruptcy  was  filed 
against  the  Ruyera  Lopez  Cigar  Company,  manufac- 
turers of  the  **iluyera  Lopez"  cigar  onJanuaiy  14th. 
Valenchik  Brothers,  leaf  tobacco  dealers,  were  the 
principal  creditor. 

NEW  SIZE  FOR  FULWEILER 

A  new  size  in  the  ''La  Matlrid"  line  of  the  P.  C. 
Fulweiler  &  Brothers  Company,  is  making  its  ap- 
pearance in  the  local  market.  It  is  a  long  epicure  and 
])romises  to  prove  popular  with  the  consumer. 

PFAUTZ  IS  NOW  SON'S  BROTHER-IN-LAW 

When  Weilling  M.  Pfautz,  tobacco  dealer  of  Lititz, 
Pa.,  married  Miss  Bertha  Diehm,  Miss  Diehm,  of 
(ourse,  became  Mrs.  Pfautz  and  at  the  same  time  be- 
came the  mother-in-law  of  her  own  sister,  since  her 
(»wn  sister  was  the  wife  of  Mr.  Pfautz's  son,  and  by 
the  same  process  of  deduction  M?'.  Pfautz  became  his 
son's  brother-in-law  and  also  uncle  to  his  own  grand- 
children. 


NOW  WHOM  SHALL  WE  BELIEVE? 
Dr.  diaries  J.  Smith,  president  of  Roanoke  Col- 
lege at  Salem,  Va.,  has  denounced  the  modern  college 
girl  as  a  *'hard  drinking,  cigarette  puffing,  licentious 
Amazon,"  but  according  to  Albion  W.  Small,  professor 
of  sociologv  and  dean  of  the  graduate  school  of  the 
T  Jiiversitv  of  Chicago,  cigarette  smoking  has  no  moral 
effect  on  women,  and  there  is  a  much  more  wholesome 
atlitude  on  the  part  of  men  toward  women  today  than 
fifty  years  ago. 


BUSINESS  IN  1924 
Since  the  advent  of  the  New  Year,  and  even  since 
December  1,  1923,  numerous  letters  forecasting  the 
possibilities  of  1924  as  a  prosperous  year  for  all  lines 
of  business  have  been  pouring  into  the  offices  of  the 
loBAcco  World.  The  following,  taken  from  the 
Monthly  Review  of  Market  Conditions,  published  by 
the  National  Bank  of  Commerce  in  New  York,  should, 
on  account  of  its  source,  be  taken  seriously  and  serve 
to  encourage  those  who  have  been  doubtful  of  the  out- 
come of  business  in  1924: 

''The  business  prf^sjject  for  1924  is  good.  The 
usual  seasonal  expansion  may  be  expected  during  the 
spring  months  and  for  the  year  as  a  whole  a  satisfac- 
tory volume  of  business  with  reasonable  profits. 
\\  hatever  hesitancy  prevails  as  to  what  is  ahead  seems 
m  large  measure  to  be  due  to  the  fact  that  merchants 
and  manufacturers  have  acquired  the  habit  of  order- 
ing in  small  quantities  for  immediate  requirements. 
Ihi^  condition  is  no  .i^stification  for  lack  of  business 
confidence  for  this  policy  makes  for  safety  under  pre- 
vailing high  costs. 

The  sul>stitution  of  frequent  small  orders  in  place 
of  large  foi-ward  commitments  is  in  considerable  part 
the  outgrowth  of  experiences  in  1920.  The  tendency 
throughout  the  business  communitv  since  that  time  has 
been  to  hold  inventories  down  and  to  emphasize  the 
impoi-tance  of  rapid  turnover  with  considerable  insist- 
ence on  short-term  credits. 

The  change  is  also  in  part  due  to  the  fact  that 
news  ot  all  kinds,  including  market  news,  now  circu- 
lates witli  a  freedom  never  before  attained  Freio^ht 
transportation  is  more  efficient  than  it  has  been  for 
some  years.  Sinc^  1914  there  have  been  notable  in- 
creases in  the  capacity  of  many  important  industries, 
m  some  lines  materially  greater  than  present  and  pros- 
pective demand.  Under  these  conditions  the  motive 
for  ordering  far  in  advance  is  lacking.  The  fact  that 
consumers  in  the  remotest  areas  of  the  country  now 
insist  that  their  purchases  shall  meet  metropolitan 
standards  is  also  a  powerful  influence?  tending  toward 
a  hand-to-mouth  policy.  The  day  has  passed  when 
merchants  can  order  safely  for  a  year  or  even  for  a 
half  year's  requirements.  We  have  entered  into  a  pe- 
riod of  active  competition  when  efficient  organization, 
selling  skdl  and  economy  in  every  direction  are  nec- 
essary if  satisfactory  profits  are  to  be  made. 


M 


E.  P.  CORDERO  PASSES  AWAY 

p  ^''}'^\  ^-  ^'^^^^<^''^'  founder  of  the  well-kno^^m 
Hrm  of  E  P.  Cordero  &  Company,  died  on  New  Year^s 
Day  at  the  Flower  Hospital  in  New  York.  Colonel 
(^ordoro  was  seventy-eight  years  of  age  and  a  veteran 
ol  the  Spanish-American  War,  when  he  sensed  this 
country  in  a  higlily  valuable  capacitv. 

TTe  is  survived  by  his  wife,  one  son  and  one 
daughter.  Funeral  services  were  held  on  Thursday 
morning,   Januan-  .Sd. 


MEETING  OF  SCHULTE  STOCKHOLDERS  CALLED 

Stockholders  of  tlie  Schulte  Retail  Stores  Com- 
l)any  Imvo  received  notice  of  a  meeting  to  ]>e  held  Jan- 
uary 12  for  the  inirposo  of  authorizing  an  increase 
in  the  preferred  stock  of  the  corporation  from  five 
to  ten  million  dollars. 

No  anncmncement  was  made  as  to  whether  this 
NN-as  tor  the  purpose  of  taking  over  the  United  Cigar 
Stores  or  not. 


Editorial  Comment 


{Continued  from  Page  7) 

about  $400  a  week  with  a  stock  of  around  $1200  to 
«P-LoUU. 

This  matter  of  fresh  stock  and  turnover  is  of  vital 
importance  to  all  cigar  manufacturers,  jobbers  and  re- 
tailers, and  upon  the  practice  of  these  business  meth- 
ods depends  the  progress  of  the  industrv. 

The  manufacturer  may  say  that  the  failure  of  a 
retailer  doesn't  cost  him  anything.  Bu!  we  have  never 
fe^een  an  account  that  didn't  cost  somebodv  something. 
At  the  very  least  the  manufacturer  has  lost  the  cumu- 
lative results  of  the  sales  of  his  brand  in  that  store, 
and  he,  or  his  representative,  must  find  a  new  account 
to  take  the  place  of  the  one  lost,  which  in  many  cases 
means  time  and  money  expended  to  build  up  the  brand 
with  the  new  account. 

So  long  as  the  manufacturers  permit  their  cus- 
tomers to  overstock,  so  long  will  collections  be  poor  and 
retailers  fail.  There  is  nothing  so  detrimental  to  the 
cigar  manufacturer  as  having  his  goods  readi  the 
smoker  in  poor  condition. 

If  the  manufacturers  throughout  the  land  will  take 
a  new  interest  in  the  retailer  and  counsel  and  guide 
hmi  along  good  merchandising  lines,  1924  will  bring 
the  greater  prosperity  that  we  are  all  wishing  for. 
\V  e  must  not  hnse  sight  of  the  fact,  however,  that  we 
must  do  our  part  to  help. 


LESHEY-MYERS  CIGAR  BOX  COMPANY 

Booth  58  at  Tobacco  Show 

Cigar  manufacturers  especiallv,  as  well  as  other 

branches  of  the  trade,  will  l>e  deeplv  interested  in  the 

exhibit  of  the  Leschey-lMyers  Cigar  Box  Companv   at 

the  coming  tobacco  show,  where  they  will  occupy  Imoth 

IM  O.  Oo. 

The  feature  of  their  exhibit  will  be  the  L  &  M 
Peif oct  Top  for  covered  lids,  guaranteed  not  io  warp. 
The  L.  &  M.  humidor  box  is  sure  to  encourage  box 
sales.  Tt  will  Ik?  w^ell  worth  the  time  of  all  visitors 
at  the  show  to  stop  at  booth  No.  58. 


MOE  CANS  JOINS  PASBACH- VOICE 

The  Pasbach-Voice  Lithographing  Company, 
widely  kiunni  specialists  in  the  cigar  band  and  labej 
business,  have  recently  added  M.  M.  Cans  to  their 
sales  staff.  Mr.  Cans  is  familiarly  known  as  **Moe,'' 
and  was  formeriy  connected  with  Cans  Brothers.  Mr. 
Cans  brings  to  the  Pasbach-Voice  Companv  an  inti- 
mate knowledge  of  lithography  by  reason  of  his  for- 
mer connection,  an<l  the  P-V  Companv  because  of  ih^ 
rapid  strides  they  are  making  offer  a  wide  field  for 
their  sales  rejiresentatives.  the  numerous  friends  of 
Mr.  (ians  will  be  glad  to  learn  of  his  new  conncKJtion 
and  will  extend  liim  a  heartv  welcome. 


NEW  SUMATRA  IMPORTER  IN  NEW  YORK 
A  new  importing  and  exporting  tobacco  firm  is 
entering  Xew  York  City  under  the  finn  name  of  Koh- 
eit  J.  Kugelman,  inc.  Mr.  Kugelman  has  been  asso- 
(lateil  in  the  h'af  tobacco  industry  for  a  great  number 
of  years  and  was  recently  an  importer  an<l  exi)orter 
of  Sumatra   and  Java   in   Holland. 

Max  Maier  will  be  associated  with  Mr.  Kugelman 
and  the  new  fimi  will  export  Virginia  tobacco  in  addi- 
tion to  their  import  business. 


10 


44th  year 


THE  TOBACCO  WORLD 


January  15,  1924 


January  15,  1924 


THE  TOBACCO  WORLD 


DETROIT 


Detroit  Holiday  Business  Exceeded  Expectations  of  Most 

Optimistic—Many  Factories  Operate  at  Capacity 

Over  Holidays— Becker  Cigar  Store  Destroyed 

by  Fire— J.  B.  Thatcher  on  Extended 

Business  Trip 


44th  year 


11 


Detroit,  :Mich.,  January  10,  1924. 
ETROIT  ends  the  old  year  with  glory.  Many 
records  shattered  and  the  prospects  exoeed- 
iuo-lv  brii^ht  for  1924.     The    merchants    en- 
ioy^l  an  excellent  Christmas    traik-,    every 
line  of  business  reports  a  record-breaker  tor  Detroit 
ill  1923,  and  the  outlook  for    1924    is    somet  iing  ot 
which  all  Detroiters  can  be  proud.    During  the  year 
(,f  1923  a  total  of  35,(KH)  permits  were  issued  tor  the 
construction  of  new  buildings,  representing  an  out- 
lav  of  $128,500,1)00,  and  predictions  are  that  the  year  s 
construction  mil  be  duplicated  in  1924    The  year  has 
been  a  most  prosperous  one  for  the  hnancial  institu- 
tions and  they  have  available  funds  on  hand  to  take 
care  of  the  needs  of  industries  on  a  broad  scale  tor 
this  vear.    According  to  reports  there  will  be  no  let- 
up iii  automobile  production,  and  many  plants  will 
increase  their  output.    Orders  already  placed  by  the 
jiutomobile  plants  for  steel,  is  a  good  indication  ot 
the  schedule  laid  out  for  1924. 

The  cigar  manufacturing  plants  report  the  year 
just  ending  as  a  most  successful  one.  All  produc- 
tion records  were  broken  and  many  plants  ^l^f  ^\t"® 
year  with  an  oversold  condition  existing.  The  New 
Year  found  many  factories  in  full  swing,  working  to 
ciu>acitv  production,  trying  to  catch  up  on  unfilled 
orders.'  Predictions  are  that  1924  will  far  exceed^ 

business  of  1923.  t     ^         i 

The  cigar  store  of  George  Becker  was  destroyed 
bv  fire  on  Januarv  5,  when  a  disastrous  fire  threat- 
ened the  entire  to\\ni  of  Marine  City.  Mr.  Becker  and 
his  family  liad  a  narrow  escape  from  their  apartment, 
which  was  above  the  store. 

Miss  Juliette  TTeiikel,  proclaimed  the  most  l>eauti- 
fiil  girl  in  Detroit,  became  the  bride  (»f  Elwood  Noble 
Johnson,  at  a  simple  ceremony  in  St.  Paul's  Cathe- 
dral, on  Saturday  evening,  January  5,  Dean  Warren 
S.  Rogers,  officiating.     Mr.  Johnson  is  a  graduate  of 
Coniell  Universitv  and  the  son  of  Mr.   Bert  John- 
son, one  of  Detroit's  leading  cigar  men,  who  operates 
a  chain  of  retail  stores.     The  bride  and  bndegroom 
are  popular  members  of  Detroit's  younger  social  set. 
The  wedding  was  unheralded  and  was  a  great  sur- 
])rise  to  their  many  friends,  who  were  summoned  by 
telephone   shortly  Vfore  the  wedding.     Alx)ut   fifty 
guests  were  present,     l^ater  a  dinner  was  given   at 
the  Detroit  Athletic  (Mub,  by  Mr.  Bert  Johnson,  father 
of  the  bridegroom.    Mr.  and  Mrs.  Johnson  will  make 


their  home  in  Saginaw,  where  Mr.  Johnson  is  en- 
gaged in  business.  We  all  join  in  hearty  congratula- 
tions and  best  wishes. 

F  W.  Andrews,  of  Williamston,  Mich.,  has 
sold  his  cigar  store  and  billiard  parlor,  to  Smith  & 
Barber,  who  w^ill  conduct  the  business  along  the  same 

''What  did  yoii  do  with  all  those  unpaid  bills?" 
*'Why,  dear]  I  saw  they  were  heglminuj  to  worry 

lion,  so  I  threw  them  out.''  o.     -^     i-i- 

Tom  Monroe,  vice-president  of  the  Speitz  Cigar 
Company,  has  returned  from  a  hunting  trip  in  the 
northern  part  of  the  state.    Tom  tells  me  the  rabbits 
were  plentiful  and  that  there  was  no  trouble  in  catch- 
ing them.     So  accordingly  they  saved  a  lot  of  pow- 
der and  shot.  „    .,       .         .         ^  ^ 
J.  B.  Thatcher,  president  of  the  American  Box 
Supply  Companv,  is   on  an  extended  business   trip 
through  Ohio  and  Indiana,  where   he   is    visiting  his 
manv  friends  in  the  trade.  e  ^  ^ 
Samuel  Litz,  of  S.  Litz  &  (^ompany,  manufactur- 
ers of  *'K1  Salero"  cigars,  has  returned  from  a  busi- 
ness trip  to  Chicago  and  Milwaukee,  where  he  reports 
his  brand  as  selling  good.               ^ 

Tom  Powell,  manager  of  the  cigar  department  of 
the  Wordeii  Grocery  C^ompany,  Grand  Bapids,  Mich., 
was  on  the  list  of  visitors  here  last  week.  Tom  re- 
ports business  in  the  Furniture  City  as  fine  and  that 
the  cigar  business  with  his  firm  was  never  better. 

Katherine  Heybour,  the  popular  cigar  girl  asso- 
ciatcMl  with  Charles  Bird,  the  Book  Building  cigar- 
ist,  has  retunied  to  her  duties  feeling  mudimiprove^ 
in  health.  Katherine  has  been  on  the  ^.^^^^^ 
the  past  three  weeks,  and  says  she  is  just  wild  about 
spending  the  holidays  in  the  hospital.  I  am  toW  U^ 
Katherine  is  just  furious  over  the  wet  New  \ear» 
we  had,  while  she  was  marooneil  m  the  "  horse-pistxJ, 
not  being  able  to  enjoy  any  part  of  it,  she  is  just  plain 


angiT. 


Frank  TTardoin,  manager  of  the  Watkins  Cigar 
Store,  in  the  Majestic  Building  lias  been  eleete<  to 
membership  in  the  Exchange  Club  To  /^^ow  that 
his  heart  was  in  the  right  place  Fmnk  treated  e 
entire  membership   to   -Personality"  cigars,   at  the 

last  luncheon.  x.      m      i    v  TTow<»P 

Bill  Tliornt(ni,  Wl^ ^tt-getter^ for  Claude  K  Howeh 

cV:  (\mipany,  local  distributors  for  ^'Dutch  Masteis, 

{Continued  on  Page  19) 


USINESS 


^^^°:^v^ 


By  A  Trained  Business  Man  M 

Advertiser 

WRITTEN  ESPECIALLY  FOR    TME  TOBACCO  WORLD  8yA.E.P 


ET  a  friend  of  mine  the  other  day.  Hadn't  seen 
him  for  ten  years.    Then  he  was  a  groueher. 
Dissatisfied.     Discontented.     He    was    ambi- 
tious.    Didn't  see  any  prospects  for  a  clerk 
in  a  cigar  store. 

Now,  he  is  large,  and  smiling,  and  fat. 

*  flow's  things  ?''  I  asked. 

*' Bully,"  said  he. 

'*Some  years  ago  I  began  saving  my  money. 
Bought  out  a  little  cigar  store  in  a  growing  location. 
Became  much  interested ;  pushed  the  business ;  studied 
salesmanship,  advertising,  merchandising.  Business 
grew.  Took  on  candy.  Rented  store  next  door  and 
threw  them  into  one.  Bought  a  fine  soda  water  foun- 
tain; spent  a  devil  of  a  lot  of  money  making  it  all 
first-class.  Catered  to  a  good  trade,  and  got  it.  Busi- 
ness grew  like  a  mushroom  hot  summer  nights. 

'*The  other  day  a  feller  came  along  and  offered  me 
thirty-eight  thousand  smackers  for  my  business,  but 
1  turned  him  doAMi  so  cold  he  froze  stiff  and  ain't 
thawed  out  yet.  Yes,  business  is  all  right,  and  after 
all  this  is  about  as  good  a  world  to  live  in  that  I  know 
of/' 

This  is  an  absolutely  tme  tale,  from  real  life,  and 
yet  there  are  oodles  and  oodles  of  clerks  in  cigar  stores 
who  are  masticating  the  muslin,  'cause  ** there  ain't 
no  opportunities  for  a  young  feller  in  a  cigar  store 
these  days." 

CJ3     (33    CS3 

I  made  a  visit  to  my  home  town  the  other  day— 
a  wide-awake  place  of  three  tliousaiul.  Found  things 
wonderfully  changed. 

The  old  proprietor  of  the  cigar  store  and  news- 
stand had  sold  out  to  his  clerk.  Hadn't  been  quite 
making  a  living,  you  know— and  that  clerk  had  sure 
changed  things. 

The  magazines  and  news  which  formerly  had 
tftften  much  valuable  space  had  been  condensed.  Cigars, 
tobacco,  pipes  and  such  were  attractively  shown  in  the 
large  plate  glass  window  he  had  put  in.  A  handsome 
assortment  of  fine  candy  occupied  the  other  show  win- 
dow and  a  small  space  near  the  door.  Back  of  that 
was  a  handsome  and  exi>ensive  fountain  outfit,  every- 
thing as  white  as  a  laundered  snowflake  and  so  invit- 
ing that  it  just  compelled  one  to  sit  down  and  order 
something  damp  and  cold. 

The  whole  store  was  light,  and  white,  and  clean 
and  neat,  and  artistic,  and  inviting.  ' 

Was  he  doing  business?  The  answer  is,  vea,  ver- 
ily. He  had  two  clerks,  and  the  three  of  them  were 
kept  on  the  lively  hustle.  As  an  advertising  man 
said:  'Mt  pays  to  put  on  a  handsome  front,  and  keep 
high  (luahty  goods,  as  though  evervlxxlv  is  rich  " 


I  don  t  blame  you— don't  blame  you  in  the  least- 
tor  telling  yourself  that  this  writer  guy  is  daffy  on 
the  subject  of  Business  Knowledge,  and  in  trying  to 
get  you  to  continually  pound  it  in  your  head. 

But  pei-mit  me  to  state  that  the  writer  guy  is 
right  all  right,  and  that  the  following  of  his  adyj^e 
would  bring  in  real  money  to  you.  T 

Want  proof! 
Here  it  is  I 

A  New  York  hotel  which  caters  to  eommeroial 
tra\'clers  and  business  men,  reasoned— and  correctly— 
that  Its  patrons  would  like  to  read  business  books. 
Iherelore  it  estabhshed  a  Business  Library.  It  bought 
a  collection  of  practical  business  books,  placed  them 
in  a  certain  room,  and  displayed  a  conspicuous  notice 
that  its  guests  were  free  to  use  them. 

Did  the  guests  say  the  proprietor  of  the  hotel  was 
dalty  and  give  the  books  the  absent  treatment! 
They  did— NUT. 

They  read  the  books.  Two  thousand  readers  read 
them  111  a  very  short  time,  and  many  others  are  still 
reading  them.  They  commended  the  proprietor  and 
expressed  their  appreciation  of  his  wise  ix)licy. 

One  of  the  great  and  surprising  tendencies  of  the 
times  IS  the  number  of  young  men  entering  business 
colleges,  business  universities,  and  such,  and  ground- 
ing themselves  on  technical  knowledge.  In  a  few  years 
Irom  now  business  methods  will  change  mightily  Are 
you  keeping  up  with  the  times!  Can  you  hold  down 
your  job  at  that  time! 

1^    C?3    Cj3 

Here's  a  brief  story,  and  an  impertinent  question. 
Once  upon  a  time  an  uneducated  Norwegian  went 
a-stiiloring,  and  sailed  the  seven  seas.  Then  he  landetl 
111  California  and  went  to  work.  He  had  vision.  He 
saw  the  wondrous  opportunities  of  thi^*  wonderful 
countiy.  He  went  in  business — and  grew,  and  grew 
and  grew.  ' 

Today  he  is  president  of  fourteen  big  corporations 
and  has  money  to  smoke  quarter  cigars. 

He  says  that  running  a  business,  or  fourteen  big 
businesses,  gets  down  to  finding  the  right  man  for 
the  right  place. 

That's  the  story.  Now  for  the  impertinent  ques- 
tion. 

Vou  are  the  head  of  a  cigar  business.  Possiblv 
It  has  no  clerks,  and  nothing  but  the  head. 

Have  you  the  right  man  in  the  right  place?  That 
means  you!  Have  you?  Please  answer  yes  or  no  as 
the  lawyers  say. 

If  your  business  is  standing  still,  or  going  back- 
waids,  you  haven't  the  right  man— and  you  want  to 

{Continued  on  Page  24) 


12 


44th  year 


THE  TOBACCO  WORLD 


January  15,  1924 


January  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


13 


.4th 


News  From  Congress 


Federal 
Departments 


Increase  in  Production  of  Tobacco  in  1923 

AVashington,  D.  C. 

OBACCO  producition  in  1923  showed  an  in- 
crease of  200,000,000  pounds  as  compared 
with  the  preceding  year,  according  to  figures 
just  issued  by  the  Department  of  Agricul- 
ture. Total  production  of  all  types  was  1,278,998,000 
pounds,  against  1,071,836,000  in  the  preceding  year, 
it  is  stated. 

The  production  of  cigar  types  of  tobacco  during 
the  vear  was  195,788,000  pounds,  as  compared  wath 
175,()01,000  pounds  in  1922,  and  production  of  this  type 
increased  in  all  tobacco-growing  states  except  Ohio, 
where  the  crop  decreased  about  750,000  pounds. 

Figures  compiled  by  the  department  show  that 
the  hurley  crop  alone  jumped  from  275,601,000  pounds 
in  11)22  to  326,116,000  pounds  last  year,  w^hile  the  Old 
Belt  tvpe  of  tobacco  crop  in  North  Carolina  and  A'ir- 
ginia  'increased  from  209,708,000  pounds  to  249,500,- 
000  pounds,  and  the  New  Belt  crop  North  and  South 
Carolina  and  Georgia  increased  from  199,060,000 
to  306,647,000  pounds. 

Decreased  production  was  reported  for  a  few 
types,  but  the  decreases  are  more  than  offset  by  the 
increases  in  other  kinds. 


New  Appeal  Being  Made  for  Standardization  in  1924 
An  appeal  to  manufacturers  throughcKit  the  coun- 
try to  give  more  attention  to  the  elimination  of  excess 
varieties  during  1924  is  made  in  a  pamphlet  just  is- 
sueil  by  the  Fabricated  Production  Department  of 
the  rniteil  States  Chamber  of  Commerce.  Standard- 
ization, it  is  pointed  out,  can  be  applied  not  only  to 
the  finished  product  and  the  cartons  and  packing 
cases  in  whicli  it  is  shipped,  but  also  to  such  items  as 
raw  materials,  purchased  parts,  component  iwirts, 
tcnuinology,  performance,  brands  and  finishes. 

Manufacturers  who  on  their  own  initiative  have 
taken  steps  to  eliminate  umiecessary  varieties  have 
found  that  the  benefits  of  such  action  were  many. 
Savings,  which  could  be  passed  on  to  the  consimier, 
were  eft'ected  not  only  in  the  fabriciiting  departments, 
but  in  tlie  purchasing,  accounting,  engineering,  stock- 
keeping  and  all  other  divisions  of  the  industn'. 

The  manufacturer  who  standardizes  his  products 
officials  of  the  chamber  declare,  not  only  benefits  him- 
self but  his  dealers  and  his  consuming  public.  The 
dealer  benefits  through  the  reduced  immlx^r  of  lines, 
with  their  repair  and  accessoiy  parts,  which  he  must 
carry  in  stock,  while  the  ultimate  consumer  finds  the 
ready  interchangeability  of  parts  on  his  machines  of 


From  our  Washington  Bureau  62ZAlke  Building 


immense  value;  and  the  supplier  of  raw  materials  ex- 
periences a  substantial  improvement  in  the  facility 
with  which  his  orders  are  processed  and  handled. 


Railroads  Fighting  Mileage  Order 

Fifteen  different  points  of  protest  are  cited  by 
the  railroads  against  the  order  issued  on  March  6, 
1923,  by  the  Interstate  Commerce  Commission,  requir- 
ing them  to  issue  and  accept  mileage  coupons,  in  the 
case  whidi  is  now  before  the  United  States  Supreme 
Court.  The  case  came  before  the  court  on  appeal  of 
tlie  (loverimient  from  an  injunction  issued  by  the 
Massachusetts  District  Court,  to  restrain  the  commis- 
sion from  putting  its  order  into  effect. 

Aside  from  the  minor  points  such  as  that  the 
order  is  not  supported  by  the  conunission's  findings, 
the  main  charges  brought  against  it  by  the  carriers 
are  that  it  requires  them  to  perform  services  at  rates 
w^hich  are  not  compensatory;  that  it  is  discriminator^' 
in  that  one  passenger  receives  a  low^ei*  fare  than  an- 
other; that  it  is  unconstitutional  as  an  arbitrary  dis- 
crimination which  takes  property  without  due  process 
of  law;  that  it  violates  the  Transportation  Act,  in  that 
it  will  not  permit  the  carriers  to  earn  the  aggregate 
net  annual  operating  income  provided  for  thereunder ; 
that  it  also  violates  that  act  because  a  just  and  rea- 
sonable fare  for  the  holder  of  a  scrip  coupon  ticket 
can  not  possibly  be  less  than  a  just  and  reasonable 
fare  for  the  transportation  of  any  other  passenger 
receiving  the  same  service;  and  the  order  is  not  re- 
stricted to  interstate  commerce,  but  applies  to  intra- 
state commerce  as  well.  The  case,  as  reviewed  by 
the  Supreme  Court,  will  center  around  these  points, 
and  no  consideration  will  be  given  to  the  situation 
itself,  which  w^as  the  basis  for  the  commission's  order. 
Briefs  have  been  filed  by  the  United  States,  by  the 
Interstate  Commerce  Commision,  and  by  the  rail- 
roads which  secured  the  injunction  in  the  Massachu- 
setts court. 

It  is  claimed  by  the  railroads  that  a<^loption  of 
the  commission's  order  w^ould  result  in  a  net  loss  to 
them  per  annum  of  $32,000,000.  It  is  estimated  that 
30  per  cent,  of  all  passenger  travel  would  be  per- 
formed by  holders  of  scrip  tickets,  the  amount  lost 
in  the  sale  of  tickets  to  them  being  estimated  as 
$60,000,000.  The  additional  cost  of  administering 
these  tickets  is  estimated  to  come  to  $1,680,000.  De- 
(hicting  this  total  from  the  total  net  revenues  of  the 
railroads  as  shown  by  figures  submitted  to  the  Inter- 
state Commerce  Commission  during  the  course  of  its 

(Continued  on  page  14) 


THE  ANTHRACITE  REGIO 

WILKES-BARRE  SCRANTOH 
HAZE  LTON 


lAMOND  BILL,  in  starting  the  new  year, 
wishes  to  extend  to  the  Tobacco  World,  its 
advertisers,  subscribers,  writers  and  readers, 
tlie  greetings  for  the  New  Year.  May  we  all 
enjoy  the  best  that  is  in  this  old  world,  and  don't  for- 
get to  boost,  and  boost  hard.    LeCs  do! 

It  is  w  Lth  sad  regret  that  we  record  the  passing  out 
of  this  world  to  the  far  beyond,  the  life  of  Charles 
Kahler,  of  Reading,  Pa.  Mr.  Kahler,  while  visiting 
in  Wilkes-Barre,  was  taken  sick  and  was  removed  to 
the  Mercy  Hospital,  where  his  death  occurred  and 
which  had  a  sad  ending.  Mr.  Kahler,  while  confined  in 
the  Mercy  Hosital,  ignited  his  bathrobe  when  en- 
deavoring to  light  a  cigar,  and  was  so  seriously  bunied 
that  he  died  within  a  few  hours.  Mr.  Kahler  is  sur- 
vived by  his  wife,  two  daughters  and  one  son.  Mr. 
Kahler  was  a  very  prominent  cigar  manufacturer  of 
Heading. 

Mr.  G.  R.  Tschop,  special  representative  for  P. 
Lorillard  Company,  in  the  little  cigar  division,  was  a 
recent  visitor  here  in  the  interest  of  his  ''Between  the 
Acts,^'  ''Royal  Bengals '»  and  "Flexo  Giants."  Afr. 
Tschop  says  his  cigars  are  small,  but  his  sales  are  big. 

The  Orpheum  Smoke  Shop  and  Billiard  Parlor, 
one  of  the  finest  and  nicest  equipped  in  this  city,  had 
one  of  the  largest  crowds  in  the  history  of  their  ten 
years  in  business.  The  reason  for  this  large  crowd 
was  that  Mr.  William  G.  Ziegler,  the  hustling  proprie- 
tor, had  Fred  B.  Hall,  the  champion  exhibition  pool 
player  in  the  world,  showing  his  skill  with  the  cue  and 
balls  to  the  350  patrons  that  visited  his  place.  IMr. 
Hall,  besides  being  a  wizard  with  the  cue,  is  a  wizard 
with  a  pack  of  cards.  When  he  was  through  with  his 
exhibition,  the  crowd  went  home  gasping  and  all  voted 
tliat  they  had  a  wonderful  night  at  the  Orpheum 
Smoke  Shop. 

Mr.  David  Abrams,  of  Philadelphia,  Pa.,  was  a 
recent  visitor  through  Wilkes-Barre,  Scranton,  Hazle- 
ton  and  surrounding  towns,  in  the  interest  of  "La  Pa- 
lina"  cigars,  for  the  Congress  Cigar  Companv.  I] v. 
Abrams  reports  that  his  "La  Palina'^  cigars  are  "'row- 
ing m  favor  wherever  placed.  ^  *^ 

Bayuk  cigars,  "Havana  Ribbon,"  "Prince  Ham- 
let," "Philadelphia  Hand-Made"  and   "Mapacuba" 
are  four  of  the  largest-selling  brands  in  the  coal  fields. 
Ihey  sell  bur  because  they  advertise,  and  thev  are 
good.     So  let's  do!  ^ 

Mis.  John  Lenahan,  widow  of  the  late  John  Lena- 
lian,  who  at  one  time  conducted  the  cigar  store  now 
owned  by  the  Schulte  (igar  Stores  Con^oration,  on 
I  ublic  ^><Hiare  IS  now  conducting  a  cigar  stand  in  the 
Miners  Bank  Building,  aiul  is  making  a  very  fine  liv- 
ing. Tins  goes  to  show  what  any  energetic  woman  can 
do  to  make  an  honest  living.  Mrs.  Lenahan  is  ven- 
well  hked  and  has  a  host  of  fn'ends.  Good  luck  Mrs 
Lenahan.  »       •  • 


The  Dervas  Cigar  Company,  Scranton,  Pa.,  is  put- 
ting the  old  "Gato"  line  of  cigars  in  all  stands  where 
good  cigars  are  sold.  Mr.  Dervas  is  deserving  a  lot  of 
credit  for  taking  on  this  brand.  The  "Gato,"  which 
is  one  of  the  oldest  brands  on  the  market,  slipped  a  lit- 
tle in  the  past,  but  Mr.  Dervas  is  gradually  putting 
them  back  in  all  stores  and  tells  me  that  he  is  well  sat- 
isfied the  way  "Gates"  are  now  selling.  Mr.  Dervas 
also  has  their  "Key  Wester"  selling  big  for  their  five- 
center.  Men  like  Mr.  Dervas  are  wanted  in  the  cigar 
game. 

Bobrow  Brothers  are  developing  a  new  cigar,  "La 
Tosella,"  which  is  being  put  on  the  market  by  the 
above  progressive  finn.  The  question  is,  however, 
"Can  they  put  it  over?"  Their  distributor  for  this 
section  IS  the  Wilkes-Barre  CUgar  and  Tobacco  Com- 
pany. iVlr.  Meyer  Abelson,  president,  tells  me  that 
they  will  go  over  big,  m  go  to  it,  the  more  the  bet- 
ter for  the  cigar  game. 

One  of  the  live  "get  wise"  manufacturers  of 
cigars  IS  the  General  C^igar  Company,  manufacturers 
of  the  "A^Tiite  Owl,"  "Wm.  Penn"  and  "Robt. 
Burns"  m  all  sizes,  who  has  put  to  good  advantage  the 
slogan,  "Nothing  Satisfies  Like  a  Good  Cigar,"  by  in- 
serting a  top  flap  in  their  boxes  with  the  above  slogan 
thereon.  It  takes  very  well.  You  can  alwavs  tell  who 
IS  on  the  job.  They  must  have  a  live  mlvertising  man 
on  the  job  who  can  put  this  over  like  that.  More  power 
to  you! 

The  E.  J.  Frish  Company,  cigar  dealers  of  New 
\  ork,  are  newcomers  throughout  Wilkes-Barre.  Their 
salesman  is  none  other  than  the  old  reliable  Max  Ja- 
cobs, who  has  been  selling  through  here  for  the  last 
thirty  years. 

Now  that  the  holidays  are  over  the  merchants  are 
taking  inventor>'  of  their  merchandise,  seeing  if  they 
lost  or  made  money,  and  are  getting  together  for  a 
bigger  and  brighter  year.  We  have  all  been  looking 
forward  to  a  big  year.  A  new  stunt  for  a  number  of 
our  local  merchants  is  to  put  in  "Kodak  films"  and  a 
developing  space  for  making  pictures.  They  claim 
that  {he  large  stores  are  closed  on  Sundays  and  holi- 
days, the  drue-  stores  close  for  a  few  hours  every  Sun- 
day, so  that  thev  can  sell  a  lot  of  films  to  their' trmle 
T  wish  them  luck.  T  don^t  see  why  this  isn't  a  good 
proposition  for  them. 

One  of  the  big  men  from  the  American  Tobacco 
Company  was  nono  other  but  their  voune  enertretic 
field  manager,  R.  E.  Tucker,  Jr..  of  New  York  CWx 
Mr.  Tucker  wa«  bore  with  the  full  lino  of  merchandise 
for  the  A.  T.  C  Jn  cn^erv  branch  of  \ho  ci<rarptto  and 
tobacco  line.  Wliile  in  this  territorv  AFr  Tuckor  was 
oiif  wdl,  tlioir  local  representative.  Mr.  Tom  B.  Mooro 
AH  hnr  companies  should  send  a  big  man  out  to  look 
over  the  territory.    It  sure  pays. 

{Continued  on  Page  18) 


14 


44th  year 


THE  TOBACCO  WORLD 


January  15,  1924 


News  from  Congress 


(Continued  from  page  12) 

hoarin^s,  the  result  would  be,  roughly,  a  loss  in  rev- 
enue of  $32,000,000. 

It  is  held  by  the  Government  that  the  case  is 
nation-wide  in  scope,  and  of  such  great  public  im- 
portance that  it  must  not  be  overthro^\^l  on  a  tenuous 
tliread  of  argument,  such  as  secured  the  injunction 
in  Massachusetts.  The  commission's  order,  it  is  held, 
in  no  wise  contravenes  the  rights  of  the  railroads, 
nor  is  it  in  any  point  in  violation  of  any  existing  law 
or  statute.  Neitlier  the  railroads  nor  the  passengers 
are  discriminated  against,  tlie  loss  in  revenue  alleged 
hv  the  railroads  will  be  more  than  offset  by  the  in- 
creased traffic,  it  l>eing  admitted  in  the  testimony  of 
railroad  representatives  that  commercial  travel  had 
fallen  off  tremendously  as  a  result  of  the  high  rates; 
and  the  order  does  liot  apply  to  strictly  intrastate 
business. 

It  is  expected  that  the  decision  of  the  Supreme 
Court  will  be  rendered  within  a  few  weeks. 


American  Snuff  Company  Cited  in  Complaint 
A  formal  complaint,  charging  enforcement  of  fixed 
resale  prices,  has  just  been  issued  by  the  Federal 
Trade  Commission  against  the  American  Snuff  Com 
])any,  of  Memphis,  Tenn.  The  company  is  chargeil 
with  enlisting  and  securing  the  support  and  co-opera- 
tion of  wholesale  and  retail  dealers  in  the  enforcement 
of  its  price-fixing  plan  on  snuff  and  other  tobacco  prod- 
ucts manufactured  by  it.  Among  the  methods  used  by 
the  respondent  to  compel  dealers  to  sell  at  their  fixed 
prices  is  the  refusal  to  sell  their  products  to  dealers 
who  did  not  maintain  such  fixed  prices,  and  the  main- 
taining of  a  list  made  up  of  dealers  who  did  not  abide 
bv  the  standard  fixed  prices,  which  list  was  made  up 
of  names  furnished  by  agents  and  solicitors  and  whole- 
M^ers  and  retail  dealers. 


Foreign  Commerce  Service  Department  Suggested  as  Part 
of  Foreign  and  Domestic  Commerce 
The  establishment  in  the  Bureau  of  Foreign  and 
Domestic  Commerce  of  the  Department  of  Commerce 
of  a  foreism  commerce  seiwice  is  provided  for  in  a  bill 
introduced  in  the  House  of  Representatives  bv  Con- 
gressman Winslow,  of  Massachusetts.  The  new  bureau 
would  l>e  designed  to  promote  foreign  commerce  with 
the  United  States,  and  would  take  over  the  work  which 
is  now  being  performed.  The  main  object  of  the  meas- 
ure is  to  provide  adequate  salanes  for  foreign  trade 
officials  more  in  keeping  with  the  work  they  perform 
an  the  present  salary  senile. 


Hearing  on  Pullman  Surcharge  Again  Postponed 
The  hearing  on  the  question  of  Pullman  sur- 
charges, which  was  scheduled  to  be  held  by  the  In- 
terstate Commerce  Commission  on  January  16,  has 
l>een  postponed,  until  ]\rarch  18,  it  is  announced,  at 
which  time  an  effort  will  l>e  made  to  finally  conclude 
the  taking  of  testimony.  There  are  now  pending  be- 
fore Congress  a  number  of  measures  providing  for 
the  elimination  of  the  surcharges  now  collected  for 
Pullman  accommodations,  and  it  is  possible  that  some 
action  may  be  taken  on  one  of  these  bills  before  the 
Interstate  Commerce  Commission  holds  its  hearings. 


STRIKING  INCREASE  IN  PORTO  RICO  TOBACCO 

INDUSTRY 

In  his  annual  report,  just  made  public,  the  Gov- 
ernor of  Porto  Kico,  Horace  M.  Towner,  makes  the 
following  comment  on  the  tobacco  industry  of  Porto 
Rico : 

**  Fourteen  million  nine  hundred  four  thou- 
sand seven  hundred  twent-three  pounds  of  leaf, 
and  4,668,812  pounds  of  scrap  tobacco  were  sold 
from  Porto  Rico  during  the  year.  The  total  value 
was  $9,459,441.  One  hundred  ninety- two  million 
sixty-nine  thousand  cigars  were  sold,  of  the  total 
value  of  $6,910,735.  The  total  value  of  tobacco 
and  tobacco  products  sold  was  $16,379,457.  To- 
bacco is  second  only  to  sugar  in  value  of  produc- 
tion. 

**The  increase  in  the  production  and  sale  of 
tobacco  has  been  constant  and  striking.  In  1913 
but  473  persons  were  employed  in  its  production 
In  1919  the  number  had  increased  to  7272;  while 
in  1922  it  was  11,962.  Leaf  tobacco  is  not  a  raw 
product.  It  goes  through  a  process  by  which  the 
leaf  is  stripped,  classified  and  carefully  prepared 
for  use.  The  first  purchasers  were  Cubans,  who, 
realizing  its  quality,  bought  it,  manufactured  it 
into  cigars  and  sold  them  in  Europe  as  Havana 
cigars.  Sales  are  still  made  to  Cuba,  but  the  bulk 
is  sold  in  the  United  States,  where  its  high  quality 
is  recognized,  and  where  it  is  used  in  the  manu- 
facture of  cigars  of  fine  grade. 

**The  manufacture  of  cigars  has  not  in- 
ereased,  but  on  the  contrary  has  declined.  In 
1919  there  were  9697  persons  employed  in  the 
manufacture  of  cigars  in  the  island.  In  1922  the 
number  had  declined  to  5455.  The  reasons  for 
this  decline  are  variouslv  stated.  Losses  on  ac- 
count  of  war  contracts  and  strikes  among  the 
workmen  are  causes  stated  for  the  shutting  down 
of  many  of  the  factories  and  the  consequent  cur- 
tailment of  production. 

**  However,  the  high  quality  of  Porto  Rican 
tobacco  is  established,  and  the  total  production  is 
likelv  to  increase  from  vear  to  vear.  It  is  to  be 
hoped  that  cigar  and  cigarette  manufacture  will 
increase  to  as  nearly  as  possible  absorb  the  pro- 
duction for  that  will  largely  increase  the  demand 
for  labor  of  men  and  women. 

**A  tobacco  guaranty  stamp  is  provided  by 
law,  as  a  protection  against  the  many  frauds 
practiced  by  unscrupulous  dealers  who  desire  to 
sell  low-grade  cheap  tobaccos  on  the  reputation 
of  the  Porto  Rican  product.  So  far,  the  results 
have  been  fairly  successful  and  the  purchaser  in 
the  States  can  be  sure  he  secures  the  genuine 
Porto  Rican  product  if  he  so  desires." 


SMOKE  AND  DRINK  WHEN  YOU  PLEASE,  IS  HIS 

ADVICE  AT  AGE  104 

New  York,  January  8,  1924. 

'*Go  to  bed  at  seven,  rise  at  six. 

**  Raise  a  large  family. 

**Eat  any  kind  of  meat  at  least  once  daily. 

**  Smoke  and  drink  when  you  please. 

*' Disregard  all  negative  suggestions  given  by 
friends  and  relatives. 

*  *  Don 't  stop  working. '  * 

This  is  the  recipe  for  long  life  presented  by  Kup- 
per  Bier,  104-year-old  Hoboken  butcher,  who  visite<l! 
Picsident  Conlidge  yesterday.  It  is  Mr.  Bier]s  routine 
and  lie  is  hale  and  hearty,  and  expects  to  live  many 
more  vears. 


January  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


I'liiii 


'i'iiiiiiii'iiiiiiii'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


Protecting  "Good  Will" 


After  all 
jiotliiiig  satisfies  like^ 
a  ^od  cigar 


^Spanish  Cedar  Ctgar  Boxes 
Make  Good  Cigars  Better/'' 


Good  Cigars  especially, 
require  the  protection  of 
proper  packing.  All  the 
careful  attentions  to  de- 
tails in  manufacture  are 
lost,  if  the  Cigars  are  not 
in  good  condition 
when  they  reach  the 
Smoker. 

The    use    of   SPANISH 

Cedar  Boxes  is  the 

Manufacturer's  best  pro- 
tection for  the  Quality  of 
his  Cigars  after  they 
leave  Factory  Control. 
A  virtual  guarantee 
against  loss  of  ''Good 
Will"! 

C  i  ga  r  s     in     SPANISH 

Cedar    Boxes    are 

distinctly  better  than 
in  any  other  Con- 
tainers. 

{ADVERTISEMENT) 


lilllillllllMIHilll 


16 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


January  15,  1924 


'"-^^V5rf*57a«w.;'.--  ■■/■.■ 


I 


i^mmmmmmwmmm^'^m/mm'^ikm^ 


RELIABLE  FIRMS  OF 

YORK,  PENNA. 


"When  you  know  your  goods  are  right,  stand  firm  be- 
hind them  and  push  them  along,  let  the  world  know  about 
your  product,  advertise  the  fact  and  get  the  results." 


H.  G.  BLASSER  &  CO. 

PACKERS  AND  DEALERS 

Leaf  Tobacco 

FANCY  FLORIDA  and  GEORGU  WRAPPERS 

Stripped  and  Booked  Pennsylvania  and  Ohio  Tobaccos 

Samples  and  quotations  cheerfully  submitted 


Robert  Schubert  Co. 

124  MAIDEN  LANE,  NEW  YORK 

SUMATRA  and  HAVANA 

York  Office,  Queen  and  York  Streets 


C.  S.  GABLE 

CIGAR  MANUFACTURER 

Main  Factory  and  Office,  Queen  and  York  SU. 

Branch  Factories :    Strinestown,  Pa.;  Jacobus,  Pa. 

Maker  of  "FORUM"  Mild  Havana  Cigar,  "DOUGLAS  FAIR- 
BANKS/'  "CERTIFIED  CHECK"  and  "HAMILTON  FISH" 


C.  H.  Plitt  Cigar  Co. 

MAKERS  OF 

"Casilda"  Cigar,"  10c  and  up 
"20th  Century,"  8c  "New  Century,"  8c 

CIGARS  OF  QUALITY 


^^s^mm^^^mi 


York,  Peiina.,  January  U,  1924. 

Lmfjg  K  are  please<l  to  report  tliat  most  of  our  fac- 

k\w    torios  are  now  open  with  full  forces  at  work. 

In  some  of  the  factories  we  found  them 

with  little  or  no  stock  of  cii^ars  on  hand,  and 

best  of  all  was  the  irood  feelin.a:  with  most  manufae- 

tnrers,  that  they  enter  the  uew  year  with  hopes  high 

for  a  good  year's  business. 

H.  F.  Martin  Cigar  Comp^lly  ('*Keen  Kilter'') 
llftB  every  table  occupied  in  his  large  factory.  Hiram 
wported  less  than  a  case  of  cigars  on  hand  when  thev 
opened  the  new  year. 

W.  H.  Falkler  &  Son  are  working  full  up  and  re- 
I»rt  Imsiness  as  very  satisfactoiy. 

A.  F.  Gallatin  Cigar  Company,  ittnkers  of  **Fl 
RoyaP'  and  *'(Jallatin"  cigars,  report  good  business 
^A  «^  that  they  carried  oyer  a  very  small  stock  of 
goods  intf)  the  new  year. 

^  J^'^^^jII  manufacturers  who  say  they  intend  to  take 
m  tlie  Tobaceo  Industries  Fxposi'tion,  attend  the  show, 
^d  York  County  is  cintainly  going  to  be  well  reyire- 
sented.     We  take  every  opportunity  to  call  their  at- 


tention  to  tliis  very  important,  at  least  to  our  own 
cigar  and  tobacco  game,  chance  of  seeing  wiiat  others 
are  doing  to  build  up  and  hold  their  trade. 

The  Animated  Billboard  on  the  roof  of  the  Hotel 
St.  George  is  running  several  cards  advertising  the 
Tobacco  Show,  also  a  card  to  boost  the  Cigar  Slogan 
and  to  see  the  large  18  by  20-foot  sign  ** After  All 
XoTiiiNG  Satisfies  Like  A  Goon  Cigar''  playing  con- 
tiiuiously  each  night,  cannot  help  but  have  good  ad- 
vertising results. 

The  cigar  box  makers  also  carry  a  card  on  tUfl 
billboard  boosting  the  wooden  box. 

It  is  rather  amusing,  and  sometimes  discourag- 
ing, when  soliciting  small  contributions  toward  the 
expense  of  these  trade-boosting  advertisements,  they 
will  with  one  accord  acknowledge  the  value  of  the 
work,  but  my,  oh  my,  how  they  will  sidestep  when  it 
comes  to  helping  the  good  w^ork  along.  Seems  it  was 
ever  thus,  that  the  few  must  do  the  work  and  cover 
the  cost,  while  the  fruits  of  the  labors  are  enjoyed  by 
all. 

(Continued  on  Page  IB) 


the  smokers  \^o  never  come  back 

IF  you  have  ever  stood  t)ehind  a  cigar  counter  as  salesman 
or  owner  you  have  probably  asked  this  question  before. 

Why  is  it  that  some  smokers  never  come  back? 

Your  store  is  well  located— it  is  clean— you  and  your  clerks 
are  appreciative  of  trade— your  stock  is  well  kept— you  are 
always  on  the  job— and  yet,  some  of  your  customers  never 
come  back,  ♦  ♦  » 

Do  you  remember  the  new  customer  to  whom  you  sold  a 
box  of  "FLOR  DEL  MORTS"  last  week?  Did  you  really  ex- 
pect him  to  come  back  for  more? 

Recall  the  day  when  the  new  manager  of  the  street  railway 
came  in— you  sold  him  a  pocket  full  of  *'EL  PROFIT  GRANDS"? 
Why  should  he  ever  come  back? 

And  Judge  Fairway.  First  time  in  your  store.  He  asked 
for  **a  good  cigar"  and  you  persuaded  him  to  try  the  "FLOR 
DE  HASBEEN".  No— he'll  hardly  come  back  again.  Can 
you  blame  him?     *  *  * 


Better  Cigars 

Better  Known 

• 

HARVESTER 

>UTCH  MASTERS 

MOZART 

EL  SIDELO 

ADLON 

44 

IHENRY  GEORGE 


Some  smokers  don't  know  a  good  cigar  from  a  poor  one — 
but  most  smokers  do. 

When  they  ask  for  "a  ^oocf  cigar"  there  is  but  one  safe 
thing  to  do — ^give  them  a  good  cigar. 

*  i»  « 

It  is  the  policy  of  this  company  to  make  Better  Cigars  and 
make  them  Better  Known.  It  is  a  policy  which  should  have 
your  whole  hearted  support  for  Better  Cigars  Better  Known 
produce  but  one  result  —  Better  Sales,  Better  Profits  and 
smokers  who  do  come  back. 


^       CONSOLIDATED 
CIGAPv    COaPORATION 

Hechsclxer  BUi'g  5th  Ave.  at9*7th  St. 

NEW   YORK^ 


,-|L ^_ 


18 


44th  year 


THE  TOBACCO  WORLD 


January  15,  1924 


January  15,  1924 


THE  TOBACCO  WORLD 


York  County  Notes 


(Continued  from  Page  16) 

York  County  cigarmakers  produced  551,741,780 
cij^ars  during  the  year  which  ended  January  1,  accord- 
ing to  a  statistical  report  given  out  yesterday  by  W. 
P.  Austin,  deputy  stamp  collector  of  the  local  office. 
Revenue  derived  from  the  production  of  these  cigars 
equal  $2,655,009.22.  Based  on  the  average  length  of 
four  and  a  half  inches  to  each  cigar  the  total  produc- 
tion represents  approximately  3,719.5  miles. 

The  number  of  cigars  is  based  on  the  sale  of 
stamps  for  this  period.  There  are  four  class  of  cigars 
in  this  revenue  district,  grouped  according  to  their  re- 
tail price.  I'lie  largest  number  of  cigars  is  made  of 
the  class  A  variety  which  retail  at  not  more  than  five 
cents  each.  The  nimiber  made  in  this  class  was  388,- 
154,290  or  approximately  70  per  cent,  of  the  total 
production. 

Class  B  cigars  manufactured  in  1923  numbered 
123,339,045,  wiiicli  brouglit  the  revenue  department  a 
total  of  $740,034.27  in  tiixes.  Cigars  belonging  to  this 
group  retail  at  more  than  live  cents  and  not  more  than 
eight  cents  eacli. 

Cigars,  belonging  to  class  C  brought  the  govern- 
ment a  return  in  revenue  of  $361,870.65  or  $9  for  every 
thousand  cigars  manufactured.  The  number  of  cigars 
r)roduced  under  this  class  was  40,207,850. 

A  total  number  of  40,595  cigars  was  made  last 
year,  which  belong  to  class  D,  retailing  for  more  than 
twenty  cents  each.  The  tax  received  from  this  class 
was  $487.14. 

Reports  issued  from  time  to  time  by  the  internal 
revenue  department  in  Washington  indicate  that  York 
County's  production  of  cigars  annuallv  is  approxi- 
mately one-eighth  of  the  total  made  in  the  United 
States. 

JAY  BEE. 


RELIEF  SOUGHT  FOR  EXPENSES  IN  PROVING 
TO  GOVERNMENT  THAT  INCOME  TAX  RE- 
PORTS ARE  NOT  IN  ERROR 

The  reimbursement  of  taxpayers  for  expenses  in- 
curred in  prosecuting  appeals  from  the  action  of  the 
( V)mmissioner  of  Internal  lievenue  in  assessing  addi- 
tional taxes  against  them  when,  upon  review,  it  is 
found  that  the  taxpayers^  original  returns  were  fair, 
honest  and  correct,  is  sought  in  a  bill  introduced  in 
the  House  of  J^epresentatives  recently  bv  Congress- 
man Crisp,  of  Georgia.  The  measure  provides  that 
the  amounts  paid  by  a  taxpayer  for  auditing  fees,  fees 
tor  k^al  services,  clerical  help,  transportation  and 
hotel  bdls  shall  l>e  prima  facie  reasonable  costs  in  the 
l)remises,  and  the  burden  shall  be  upon  the  Govern- 
ment to  prove  that  such  sums  when  expended  were  not 
i-casonablo  costs  in  the  case  reviewed. 

LINZ. 


HUSSEY  TOBACCO  COMPANY  INCORPORATES 

The  New  York  branch  of  the  A.  ITussev  Leaf  To- 
bacco Company,  has  been  incorporated  and  is  now  a 
separate  concein.  John  D.  Ertel  is  president  and  treas- 
urer of  the  new  company,  and  has  been  associated  mth 
the  tobax^co  industry  for  a  number  of  years.  Milton 
\  .  Sutter  js  secretary  of  the  new  company. 


Wilkes-Barre  News 


(Continued  from  Page  13) 

Diamond  Bill  sez  ''Friendliness''  should  he  a 
headliner  in  each  and  every  store.  Show  your  cus- 
tomers that  you  are  friendly,  and  watch  your  sales 
grow.  We  believe  that  there  should  be  a  cheerful,  mu- 
tual, helpfulness  between  a  store  and  its  customers 
md  don't  forget  to  say^  ''Thank  you!"  Ask  Diamond 
Bill — he  knows. 

^f^*- .T-  H.  Asbury,  general  sales  manager  for 
Bayuk  tigars,  general  line,  was  through  these  diggings 
looking  over  their  territory  in  the  interest  of  their 
' '  Philadelphia  Hand-Made, ''  ''  Havana  Ribbon, ' ' 
'*Mapacuba*'  and  *' Prince  Hamlet.'^  He  Avas  makiiig 
the  Star  Tobacco  Company  his  headquarters  while  in 
V\  ilkes-Barre.  Mr.  Asbury  likes  Wilkes-Barre  and  its 
people,  so  call  again,  Mr.  Asbur>^,  your  type  is  alwavs 
Avelcome  in  Wilkes-Barre. 

The  Wilkes-Barre  jobbers  are  reporting  business 
good,  collections  fine,  and  are  all  looking  for  bigger 
business.    We  wish  you  all  luck,  and  plenty  of  it. 

I  see  where  Old  Man  IMelachrino  *' himself ''  is 
l>ack  in  the  cigarette  game  again,  making  a  new  *'Mela- 
chrino''  cigarette  in  different  sizes.  The  question  is, 
however.  Can  he  put  'em  over!  J.  W.  McGovern,  gen- 
eral sales  director,  is  in  town  looking  over  the  terri- 
tory and  pla<?ing  them  in  all  good  stores.  We  wish 
>ou  luck.  Mack.    Call  again  and  see  us. 

One  of  the  greatest  surprises  to  Diamond  Bill  is 
the  information  that  the  P.  Lorillard  Company  are 
turning  out  in  their  factory  over  1,500,000  little  "La 
Roy''  cigars  per  day.  Wow!  some  cigars.  G.  R. 
Tschop,  special  representative  for  the  P.  Lorillard 
( 'Ompany,  gives  us  this  information,  and  he  ought  to 
know.    Their  selling  price  is  five  for  fifteen  cents. 

^Ir.  Tom  B.  Moore,  representing  the  American  To- 
bacco Company  informs  me  that  he  will  have  about 


papers 

and  by  returning  a  coupon  and  nine  cents  the  customer 
IS  entitled  to  a  package  of  twenty.  This  is  a  big  a<i- 
vertising  scheme  and  should  go  over  big.  Tom  savs, 
watch  ^* Lucky  Strikes." 

A  few  of  the  cigar  stores  and  cigar  stands  in 
Hazleton,  Pa.,  are  the  ones  of  Hotel  Loughran,  Hazel 
Drug  Company,  James  Ferry  dgar  store,  and  the  E. 
J.  Smith  Cafe,  each  and  every  one  has  its  own  cases 
well  filled  with  choice  cigars. '  The  William  Schwartz 
Company  are  the  leading  jobbers  in  Hazleton,  who 
supplies  all  the  lower  end  merchants  with  their  cigars, 
tobaccos  and  all  smokers'  supplies. 

The  Pittston  Tobacco  Company,  Pittson,  Pa.,  is 
one  of  the  youngest  .iobbing  houses  through  the  anthra- 
cite region,  and  it  is  giving  the  larger  and  older  ones 
a  run  for  their  money.  Mr.  J.  A.  McDennott,  the 
general  salesman  of  the  Pittston  Tobacco  Company, 
iias  one  of  the  leading  and  best-selling  cigars  in  tlie 
coal  fields,  the  ''Cortez"  clear  Havana  cigar,  in  all 
popular  sizes.  This  cigar  is  made  by  the  Cortez  Cigar 
(  ompany,  at  Key  West,  Fla.  The  man  for  the  cigar 
was  none  other  but  Mr.  Kaiser,  eastern  sales  manager 
lor  the  (jortez  Cigar  Company.  Mr.  Kaiser  can  be 
given  full  credit  for  putting  this  cigar  over  so  big 
through  here,  and  they  are  in  all  places  where  good 
cigars  can  be  had. 


The  Hotel  Plaza,  Wilkes-Barre,  Pa.,  have  one  of 
the  nicest  and  best-equipped  cigar  oases,  filled  with 
choicest  cigars  in  the  city.  They  are  doing  a  very  nice 
business. 

One  of  the  oldest  cigar  stores  in  the  city  will  close 
its  doors  next  April.  Mrs.  Edward  Kropp,  who  has 
been  conducting  the  store  since  the  death  of  her  hus- 
band, claims  that  the  landlord  is  raising  her  rent  100 
per  cent.,  and  she  can  not  pay  the  raise.  It  is  the  old 
saying,  too  much  rent,  and  decent,  respectable  cigar 
stores  can  not  pay  these  high  rents  unless  they  have 
gambling,  and  there  are  a  lot  of  respectable  people 
who  do  not  care  for  these  games.  We  wish  Mrs. 
Kropp  luck,  and  plenty  of  it. 

Harry  J.  Richards,  popular  cigar  salesman  of  the 
Orpheum  Smoke  Shop,  has  been  laid  up  at  home  for 
a  few  days  with  a  severe  cold,  but  Harr>^  is  now  back 
on  the  job,  getting  the  '*How  are  you  now?"  from  all 
friends.  Harry  is  one  of  the  shrewdest  boys  behind 
the  cigar  case  in  this  town. 

E.  A.  Stroud,  president  and  general  manager  of 
the  Star  Tobacco  Company,  of  Wilkes-Barre,  Pa.,  in- 
forms me  that  his  company  did  one  of  the  largest  busi- 
nesses in  the  histon^  of  the  concern,  last  year.  His 
cigar  business  was  better  by  25  per  cent.  This  is  great 
news,  and  should  make  Mr.  Stroud  and  his  co-workers 
feel  fine  about  their  wonderful  business,  and  go  far 
and  wide  for  a  still  greater  business  for  the  vear 
1924. 

The  Penn  Tobacco  Company,  of  Wilkes-Barre,  Pa., 
manufacturers  of  several  different  grades  of  smoking 
and  chewing  tobaccos,  and  who  have  been  making  and 
selling  a  great  quantity  of  cigarettes,  called  **0.  K.," 
are  going  to  a  greater  field  in  selling  them.  Jobbers 
from  dilTerent  states  have  been  writing  to  the  Penn 
Tobacco  Company  for  samples  and  prices.  This  is 
big  news  and  should  prove  a  big  boomer  for  our  home 
city.  '*0.  K.s"  are  proving  a  big  seller  wherever  put, 
and  with  the  strong  and  unique  advertising  behind 
them,  they  should  go  over  bigger  than  ever.  John 
Till,  a  local  boy,  is  general  manager  of  the  Penn  To- 
bvacco  Company. 

The  Waift  k  Bond  Company,  manufacturers  of  the 
well-known  '^Blackstone"  cigars,  are  puttincr  pome 
vpiy  nice  advertisino:  matter  through  here.  The  Star 
Trbac/^o  Comnany  is  the  distributor  for  this  cigar 
throufrh  Luzerne  and  Lackawanna  Counties. 

Mr.  James  B.  Pace,  who  has  been  visiting  his 
family  over  the  holidays,  has  returned  to  Detroit,  to 
lof>k  after  the  interests  of  the  Waitt-Bond  Companv's 
^'Blackstone"  cigars.  Mr.  Pace  formeriy  had  their 
cigar  here,  but  through  hard,  energetic  work  and  serv- 
ice, he  has  earned  for  himself  a  well-deserved  promo- 
tion in  a  lararer  fiehl  for  the  Waitt  &  Bond  Company. 

The  J.  a.  Dill  Company,  '^Dill's  Best,"  is  one  of 
the  big  selling  tobaccos  for  its  kind  around  Wilkes- 
Barre.  They  have  a  representative  through  here  at 
the  present  time  and  that  helps  a  lot. 

Francis  V.  Williams,  local  representative  for  Otto 
Eisenlohr&  Brothers,  of  Philadelphia,  Pa.,  claims  that 
he  had  one  of  the  finest  times  in  his  whole  life  when  he 
attended  the  annual  get-together  afFair  given  to  all 
sa'esmen  and  all  the  Eisenlohr  familv  at  the  Ritz-Carl- 
ton.  Francis  sez  it  was  **some"  affair— and  he  ought 
to  know. 

"Diamond  BllV  wishes  that  the  readers  of  The 
ToBAcro  World  write  him,  ISO  South  Main  Street 
Wdkes-Barrc,  and  ask  any  questions  they  like  in  re- 
gards to  Wilkes-Barre,  or  questions  of  anu  kind  and 
we  mil  answer  to  the  best  of  our  knowledqe.  Criti- 
cisms invited. 


44th  year 


19 


(Continued  on  Page  20) 


DETROIT  NEWS 
(Continued  from  Page  10) 
'* Harvester,"  and  *4Tenry  George"  cigars,  is  back 
on  the  job  again,  after  spending  the  past  several 
weeks  at  home  under  the  doctor's  care.  Bill  says  he 
is  felling  much  better,  although  he  is  somewhat  weak 
in  the  knees.  He  says  with  the  aid  of  '* Henry  George" 
and  the  '* Dutch  Masters,'^  his  ** Harvester"  will  carry 
him  over  the  jumps  in  good  style. 

Detroit's  candidate  for  the  laziest-man  cham- 
pionship alighted  from  a  Woodward  Avenue  car  this 
morning.  He  waited  until  the  car  started,  then  held 
a  match  against  its  moving  side.  When  the  match 
flared  up  he  managed  to  bring  it  to  his  cigarette 
ivithout  assistance. 

Leon  (loldenberg  (Watkins  Cigar  Company) 
known  to  his  intimates  as  **Goldie,"  is  enjoying  a 
well-earned  vacation  at  his  old  home  in  Ithaca*  N.  Y. 
Before  departing  for  the  East  ''Goldie"  was  given  a 
royal  send-off,  by  his  associates  at  the  store.  Accord- 
ing to  reports  he  was  in  fine  condition,  when  he  left 
for  home  and  mother. 

William  B.  Morris  has  purchased  the  cigar  and 
confectioner^'  business  of  N.  Bogoaian,  located  at 
5696  Dix  Avenue. 

Three  clear  Havana  brands  that  enjoyed  a  big 
holiday  business  in  detroit  were,  ''Count*  Ponchar- 
traiii,'^  '^Tuval,"  and  ' * Redencion. "  They  are  mmle 
in  bond,  of  strictly  clear  Havana  tobacco  and  Spanish 
hand  Avorkmanship.  All  products  of  Marcelino  Perez 
&  Company,  manufacturers  of  fine  Havana  cigars 
since  1883. 

''Personality"  cigars  (New  York-Tampa  Cigar 
Company),  were  prominently  displayed  last  week  in 
all  the  leading  downtown  stores.  Among  the  ones 
worthy  of  mention  were:  Watkins  Cigar  (-ompany 
(Majestic  Buihling),  Bert  Johnson's  (McMillan 
Store),  Tucker  (  igar  (\)mpanv  (Dime  Bank  Build- 
ing), diaries  Bird  (Book  Building),  Watkins  Cigar 
Company  (David  Whitnev  Building)  and  Bert  John- 
son's store  at  the  D.  U.  K.  Station.  According  to  the 
reports  of  these  dealers,  the  ''Personality"  cigars 
are  making  many  friends  with  Detroit's  smoking  pub- 
lic. 

Heniy  Tjiclitig,  of  Rosenthal  Brothers,  manufac- 
turers of  "R-B"  cigars,  spent  the  holidays  in  De- 
troit, visiting  his  parents. 

Eugene  Watson,  of  the  Harry  W.  Watson  Com- 
])any,  Flint,  Mich.,  is  on  a  visit  to  New  York  City  and 
eastern  points. 

Otto  Groll,  re]i-esenting  IMiltiades  Melachrino, 
manufacturer  of  high-grade  Egyptian  cigarettes,  ar- 
rived in  the  city  last  week  with  a  fine  flock  of  "Croco- 
diles." According  to  Otto  his  pets  are  making  nu- 
merous friends  throughout  the  ccnmtry  and  every  one 
can  handle  them  with  i)leasure,  because  "Crocodile" 
cigarettes,  are  full  of  (juality  and  sweet  with  Egyp- 
tian aroma. 

A.  G.  VViedmann,  of  the  American  Box  Su])plv 
Company,  has  left  for  a  business  trip  to  St.  Loui's 
and  Vicksburg,  Miss. 

Claude  Shelley  has  taken  over  the  management 
of  the  cigar  stand  in  the  Charlevoix  Building  at  20.']:? 
Park  Boulevard.  :Mrs.  Shelley  is  assisting  her  hus- 
band in  running  the  stand. 

Advance  cards  from  many  cigai*  men  in  the  East, 

state  they  are  Detroit  bound  with  nice  fat  order  bo(>ks 

and  spring  samples  of  excellent  qualities  and  values. 

So,  come  on  Ix^ys  the  Dynamic  City  will  welcome  you. 

Yours  truly, 

MIKE  OF  DETROIT. 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


• 


January  15,  1924 


H, 
c^^' 


m 


Judge 

for 

Yourself 


^^. 


K^! 


^^. 


o»jii: 


o^:^ 


The  world^s  most  famous  and 

largest  selling  high  grade  cigarette 


Turkish  Cigarettes  contain  no 
artificial'fiavoring  and  are 
therefore  purer  and  better 
than  other  kinds  of  cigarettes. 
MURADS  are  made  only  of 
100%  Pure  Turkish  Tobacco 


ot  the  finest  varieties  grown, 
and  are  appreciated  and  de* 
sired  by  smokers  who  demand 
the  best  the  world  has  to  offer 
in  cigarettes. 


MURAD 


"HOOK  UP"  YOUR  BRANDS 
WITH  NEW  TRADE 

BY  PACKING  YOUR  CIGARS 
IN  WOODEN  BOXES 

WE  MAKE  GOOD  BOXES— TRY  US 

Windsor  Cigar  Box  Co. 


fffl^JDSOR 


After  all 
LnMlHn(  Mti^m  lilun 
^afoad  cigar 


PENNA. 


GONZALEZ  &  MENDEZ,    Inc. 


CLEAR  HAVANA  CIGARS  EXCLUSIVELY 
TAMPA,  FLORIDA 

EDW.  WODISKA,  General  Representative 


Wilkes-Barre  News 


{Continued  from  Page  19) 

A  new  cigar  store  and  billiard  parlor  was  recently 
opened  in  Parson,  Pa.,  a  suburb  of  Wilkes-Barre, 
by  Ehner  Stetler,  calling  his  place  of  business  the 
Stetler  Smoke  Shop,  using  a  large  ''SV'  for  all  three 
names,  and  making  a  great  showing.  Mr.  Stetler  is 
new  in  the  business,  but  from  all  appearances  it  looks 
very  good  to  the  writer,  and  should  be  a  big  store  in  a 
short  time,  for  the  new  owner,  Mr.  Stetler,  carries  a 
full  line  of  cigars  and  tobaccos,  keeps  his  place  well 
cleaned,  and  this  alone  should  be  a  big  asset  for  any 
store.  A  clean  place  of  business  gets  the  best  of  trade ; 
a  dirty,  unclean  place  of  business,  and  you'll  always 
find  the  worst  class.  The  best  is  always  the  ''best'*  in 
the  end. 

It  is  very  seldom  that  you  will  find  in  any  city 
fruit  market  a  well-kept  cigar  case,  but  not  so  with  the 
one  conducted  by  Archie  Frandieen  at  169  South  ^lain 
Street,  and  credit  can  be  given  his  able  assistant,  Mr. 
Gomer  Jones,  who  knows  how  to  keep  stock.  Mr. 
Jones  states  that  he  works  for  the  interest  of  ^Ir. 
Francheen  as  though  it  were  his  own  store,  and  it 
shows  it.  His  stock  of  cigars  and  tobaccos,  as  well  as 
his  other  merchandise,  shows  his  careful  eye  and  train- 
ing and  it  sure  is  a  big  thing  to  any  merchant  to  keep 
such  a  place  with  clean,  tidy  and  well-kept  stock. 

Will  see  you  again  on  the  first.    Look  for  me. 

DIAMOND  BILL. 


STERLING-MILLS  BILL  ENDORSED 

R-epresentatives  of  a  number  of  trade  organiza- 
tions appeared  during  January  before  the  House 
Judiciary^  Committee  to  urge  the  passage  of  the  Ster- 
ling-Mills bill,  which  would  make  valid  and  enforce- 
able written  provisions  or  agreements  for  the  arbi- 
tration of  disputes  arising  out  of  contracts,  maritime 
transactions,  or  foreign  and  interstate  commerce. 
This  measure  is  supported  by  associations  in  practi- 
cally every  industry. 

The  main  intention  of  the  measure  is  to  eliminate 
friction,  delay  and  waste,  and  maintain  and  estab- 
lisli  l>usiness  amity  and  reduce  the  price  of  commodi- 
ties to  the  consumer.  This  last  is  to  be  accomplished 
on  the  theor\'  that  a  merchant  in  figuring  his  costs 
adds  to  his  price  a  certain  amount,  representing  tht 
risk  of  rejection,  claims,  fault-finding,  etc.,  even  in* 
eluding  litigation.  If  inexpensive  but  dependable  ar- 
bitration were  possible,  instead  of  costly  time-consum- 
ing, troublesome  litigation  it  was  asserted  at  th© 
lien  rings,  the  risk  would  be  correspondingly  smaller 
and   the  price  made  to  conform  therewith. 


SCHULTE  PLAN  ENDORSED 

At  the  si)ecial  meeting  of  the  stockholders  of  the 
Schulte  Corporation  held  Saturday,  January  12,  thft 
])roposal  to  increase  the  authorized  ])ref erred  stock  of 
the  Schulte  Retail  Stores  Corporation  from  $5,00(),(K30 
to  $15,000,000  was  approved. 

WOMEN  MAY  SMOKE  ON  CANADIAN  PACIFIC 

The  Canadian  Pacific  E-ailway  will  allow  smoking 
In  the  observation  cars  on  their  transcontinental  trains, 
according  to  an  announcement  by  the  officials  of  that 
company.  This  niling  applies  to  women  as  well  as 
men  and  both  sexes  may  now  enjoy  their  after-dinner 
s^a^e  and  feel  tiiat  no  rules  are  being  broken. 


January  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


21 


tt 


— One  result  of  the  high 
prices  of  raw  materials,  as  I 
see  it,  will  be  an  era  of  SHORT 
FILLED  DIME  CIGARS — " 


D.  Emil  Klein 


in    'The  Tobacco  LcaT 

Our  exhibit  at  the  Second  International  Tobacco  Show  in  spaces 
65  and  73  wiU  show  far  seeing  manufacturers  the  way  to  produce 
Quality  Short  Filler  ten  cent  [and  five  cent  too]  cigars  at  a  profit 

A  complete  factory  will  be  in  operation— every  phase  of  short 
filler  manufacturing  methods  will  be  demonstrated.  Don't  fail  to 
visit  "The  Durex  Sanitary  Cigar  Factory"  and  see  for  yourself 
how  you  can  make  more  money  in  1924  with  the  Durex  method. 

AT  THE  TOBACCO  SHOW  LOOK 
FOR    THE    BIG   RED    FACTORY 

THE   MILLER   DuBRUL   &   PETERS   MFG.    CO. 

Cincinnati  ::  ::  ;;  ..  Qhio 

Manufacturers  "Durex"  Cigar  Moulds,  Cigar  and  Cigarette  Machinery.  Cigar  Factory  Equipment 


i"""" "'""Mil , ,1, iiMiiii.im.uiiiiiiii.iiiiiiiiMiiiiiiiMiiiiim i„riiiHi 


IIIIIIIKIMIIIIIIIIIMIIIIIIIIIIIIII IIIIIIMIIIIIIIIUIIIIIIII>M||I IIIIIIIIIHIHniUnHIK. 


A  NATIONALLY 
ADVERTISED  PRODUCT 


A  Pocket-size  Cigarette  Factory 
"ROLL  YOUR  OWN" 

a  perfectly  made  Cigarette  in  a  jifTy 

lANDSONE  TOBACCO  POOCB  AND  CIGAIETTE  NAKEK  ALL  III  OlfE 

Here's  how  you  make  'em;  Pull  out  the  metal  tube  with  pouch  suspended; 
Koll  the  cigarette  paper  around  it.  seal  it,  and  close  the  end.  With  the 
left  hand  holdmg  the  pouch,  upside  down,  gently  work  the  metal  tube  in 
and  out  of  the  pouch.  (Note  Picture.)  The  little  plunger  concealed  in 
the  tube  automatically  packs  the  tobacco  tight  enough  for  firmness-  loose 
enough  for  a  perfect  draw. 

W  A  N  T  F  n    ESTABLISHED  DISTRIBUTORS 
ff  n  11  1  U  V         JOBBERS  AND  DEALERS 

YOU.  WHO  lOLL  YOUR  OWIf-tklik  af  it  I 
hm'$  the  mus  af  mAlat  thm  tukr, 
flicker  Mi  kettcr  thin  wu  ever  fmMt 
Mm.  Yoi  CM  rail  thm  walklif,  ■•toriif 
•r  ftandlM  la  a  laaau  cydanc,  with  lever 
the  Ion  of  t  iraia  af  takaooo.  Try  yoir 
(avaritc  ihort  cat  takacca. 

The  DUAL  Cigarette  Maker 
and  Tobacco  Pouch 

Ymi  Cm  Order  Direct  By  Nail,  Until  Ifatlaial 
DbtrihntioB  li  Stcared 

RETAIL  PRICE  $1.00 


Master  Tobacco  Pouch  Company 

108  S«.  13th  St.,  PhiUMphia,  Pa.,  U.  S.  A 


I'rotccted  by  U .  S.  and  KorelBn  Patenta 


^***-,^'?°^®  advertisement  appears  in  January   26th.  1924 
issue  of  COLLIER'S  WEEKLY,  with  over  1 ,000.000  Circilation 

SEE  US  AT  THE  TOBACCO  SHOW 

January  28th  to  February  2nd.  at  Tlst  Regiment  Armory,  Park 
Avenue  and  34th  Street.  New  York,  or  write  for  terms. 


*ftm^^Htimmiiiiimt)inMiiimMMtniiiMHiifiiifOiiiiMitMiMitMHMiuiMiti!iiMtJ 


"MltttHlllllltMiMtlHflMtMlllMtlliniilhHitiinillMMIItKIMIIimillfnMMMIfMIMIflHlMlimM 


Annual  Tobacco  Industries 
Banquet  and  Ball 

under  the  auspices  of  the 

National  Board  of  Tobacco 
Salesmen's  Associations 

Friday  Evening,  February  1st,  1924 
At  Seven-thirty  O'clock 

HOTEL    McALPIN 

Thirty-fourth  Street  and  Broadway 

Tickets  Six  Dollars  per  Person 

Twelve  Dollars  per  Couple 

Ladies  Will  Be  Present 

Please  mail  reservation  and  check  to  Albert 

Freeman,    Treasurer,  123  Liberty 

Street,  New  York  City. 


22 


44tli  year 


THE  TOBACCO  WORLD 


January  15,  1924 


January  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


TOBACCO  SHOW  NOTES 

The  Tobacco  Industries  Exposition  will  be  a  very 
lusty  two-year-old  when  it  opens  January  28,  con- 
tinuing to  February  2d,  at  the  Seventy-first  Regiment 
Armory,  as  part  of  a  big  program  in  New  York  for 
the  National  Tobacco  Week. 

The  stimulant  to  the  business  of  every  branch  of 
the  tobacco  industry  that  the  exposition  provides  is 
supi)lemented  by  the  additional  stimulant  provided  in 
the  National  Tobacco  Week  movement,  which  orig- 
inated with  the  Tobacco  Exposition  management. 

The  success  of  the  exposition  is  already  assured 
and  those  who  saw  the  first  show,  held  last  year,  will 
have  a  most  agreeable  surprise  in  store  for  them  in 
the  conclusive  proof  of  the  development,  improvement 
and  decided  enlargement  of  the  exposition. 

This  week  in  New  York  there  is  being  jjresented 
another  amiual  example  of  what  an  exposition  or  show 
can  do  to  stimulate  and  develop  an  industry — in  the 
Automobile  Show  and  while  the  annual  Tobacco  Show 
may  not  be  as  hu'ge  as  the  Automobile  Show  has  de- 
veloped, it  can  be  made  to  inject  more  entei^prise,  ex- 
ploitation and  development  to  the  tobacco  industry 
than  will  ever  be  possible  without  an  exposition  or 
show,  providing  the  many  angles  of  newspaper  and 
public  appeal  that  an  industrial  exposition  does  pro- 
vide when  its  trade  '*get  together ^'  and  **put  it  over'^ 
in  an  enthusiastic,  hannoniously  working  body. 

Hundreds  of  thousands  of  dollars  of  free  news- 
paper publicity  is  provided  automobile  manufacturers, 
among  many  other  important  contributions  to  the  in- 
dustry and  its  representatives  by  the  holding  of  this 
annual  show. 

With  the  opening  of  the  yearns  Tobacco  Show 
but  a  couple  of  weeks  off,  more  than  three-quarters 
of  the  huge  floor  space  of  the  Seventy-first  Regiment 
Armorj^  at  Thirty-fourth  Street  and  Park  Avenue,  has 
been  reserved  by  progressive  tobacco  firms  and  the 
manufacturers  and  jobbers  of  novelties  and  other 
allied  products. 

In  addition  to  tlie  N^ional  Board  of  Tobacco 
Salesmen ^s  Associations  wliich  has  its  annual  conven- 
tion and  banquet  in  conjunction  with  the  Tobacco  Ex- 
position, the  Philippine  Uovenmient  exhibit  will  be 
mipi)lemented  with  a  special  banquet  and  native  festi- 
val and  the  Porto  Rico  Uovenmient  exhibit  and  the 
Connecticut  X'alley  growers  promises  surprises  in 
addition  to  their  exhibits.  York  County,  Pennsyl- 
vania, and  the  Havana  tobacco  interests  "  and  other 
leading  growers'  associations  are  in  negotiation  with 
the  show  management  for  exhibition  space. 

FuHher  endorsement  of  the  exposition  is  pro- 
vided by  the  Florida  and  Georgia  Tobacco  Growers' 
Association  Avho  state  many  of  their  members  visited 
the  last  year's  exposition  and  stated  it  would  be  highly 
advantageous  for  Florida  tobaccos  to  be  represented; 
the  Dark  Tobacco  Growers'  Cooperative  Association 
heartily  endorses  the  exposition,  believing  the  exposi- 
tion to  1x3  of  great  benefit  to  the  industiy  in  gen- 
eral; the  Cigar  and  Tobacco  Dealers'  Association 
of  Minneapolis  unanimously  endorsed  the  exposi- 
tion in  a  regular  meeting  of*  the  association;  the  Bur- 
ley  Tobacco  Growers'  Association  state,  *' Exhibits  of 
this  kiiKl  are  very  beneficial  to  the  trade  and  we  very 
freely  give  it  our  full  endorsement." 

The  Carrier  Engineering  Companv,  manufactur- 
ers of  weather,  are  among  the  latest  exhibitors  in  the 
machinery  division  of  the  Tobacco  Exposition;  dem- 
onstrating their  system  of  air  conditioning  for  to- 
bacco plants. 


GROWING  TOBACCO  FOR  OUR  CIGARS  IN  CUBA 

By  Alvin  Fox,  B.  Sc.-PhU,  Agric.  Botanist. 

The  Pinar  del  Rio  province  produces  the  fine&t 
tobacco  in  the  world.  It  is  somewhat  darker  than 
that  from  Habana  province  and  is  not  so  smooth  in 
texture,  but  for  taste  and  aroma  it  has  no  rival.  Again, 
tobacco  from  HabaJia  province  (Partido)  is  usually 
light  in  color,  not  particularly  aromatic,  and  while 
very  good  burning,  must  be  combined  with  tobacco 
grown  from  the  province  of  Pinar  del  Rio  (Vuelta. 
Abajo)  to  make  an  acceptable  smoke. 

Tobacco  produces  but  one  crop  a  year.  Late  in 
the  summer  the  grower  prepares  his  field  for  fall 
planting.  lie  makes  a  seed  be<l  in  virgin  soil,  care- 
fully pulverizing'  the  gromid,  burning  the  twigs,  etc., 
on  it  to  prevent  weeds.  The  seeds  are  spread  in 
three  plantings,  usually  about  three  days  apart,  so 
as  to  make  sure  of  the  proper  number  of  young  plants. 

After  the  seedlings  are  about  six  indies  high 
they  are  transplanted  to  the  tobacco  fields  and  are 
set  out  about  one  pace  apart.  They  are  carefully 
taken  care  of  and  the  field  is  cultivated  so  as  to  keep 
it  entirely  free  from  weeds. 

The  plants  usually  are  transplanted  between  the 
period  of  October  1  to  15,  and  mature  in  approxi- 
mately ninety  days,  that  is,  from  the  tenth  to  the 
thirteenth  of  January.  When  mature,  the  wrapper 
leaves  are  cut  from  the  stalk  and  conveyed  to  field 
drying  houses,  which  are  simply  barns  covered  with 
a  roof  or  thatch  of  straw  and  palm  bark.  Here  the 
leaves  are  strung  by  passing  a  needle  and  thread 
through  the  heavy  part  of  the  stem.  This  process 
makes  the  leaf  naturally  dry  and  light  in  color.  The 
leaves  are  stiimg  across  the  rafters  of  the  drying 
house  by  attaching  the  threads  to  poles  and  they*  are 
left  in  this  position  for  from  two  to  six  Aveeks,  and 
sometinies  longer,  depending  on  weather  conditions. 

After  the  tobacco  is  properly  cured  by  this  nat- 
ural proc<»ss  of  drying  it  is  put  up  in  pa-ds  which  are 
commoidy  known  as  *'Matulos"  and  is  sold  by  the 
grower  at  so  much  per  matulo,  provide<l  the  grower 
does  not  make  his  own  packing.  There  are  approxi- 
mately 400  wrapper  leaves  in  a  matulo;  the  filler 
count  iTiiis  larger. 

The  matulos  are  then  transported  to  the  field 
jmcking  houses,  where  actual  [mcking  operations  be- 
gin about  May  first.  In  the  meantime  the  matulos 
have  been  placed  in  big  jnles  and  the  tobacco  has  gone 
through  a  very  heavy  sweait.  Proper  sweating  is  ab- 
solutely essential  during  this  period. 

In  the  field  packing  houses  are  skille<l  selectors, 
who  sort  and  grade  the  tobacco  according  to  its  size, 
texture,  qmdity,  etc.  It  is  then  counted  into  ** Hands'* 
of  from  thirty-five  to  seventy-five  leaves,  depending 
on  the  grade.  Four  of  these  hands  are  then  tied  to- 
gether and  become  a  **Manojo"  and  eighty  manojos 
make  a  standard  bale.  The  bale  is  then  wrapped  in 
the  bark  of  palm  trees  and  in  due  time  is  forwarded 
to  the  storage  warehouses. 


44th  year 


23 


F.  H.  BELTZ  IMPORTS  HAVANA  DIRECT 
F.  II.  Bcltz,  of  Schwenksville,  Pa.,  announces  that 
he  has  just  purchasetl  a  quantity  of  fine  Havana  to- 
bacco to  be  used  in  the  manufacture  of  his  cigars,  and 
will  import  same  direct. 


AftM*an 
^Mtlung  satisfies  lilM* 
a  (ood  cigar      ^ 


h*!s^^timmmmmmMm^^ 


Year  Hence 


your  inventory  will  have  been  completed. 
What  will  your  books  show  for  1924?  Will 
some  of  your  cigars  have  cost  you  more  to 
make  than  you  can  sell  them  for?  Do  you 
know  what  other  manufacturers  are  doing  in 
like  cases? 

They  are  using  Porto  Rican  tobacco  an 
imported,  tropical  leaf.  It  pays  no  duty,  and 
consequently  is  cheaper  in  price. 

Grown  in  the  mountains,  it  combines  the 
quality  of  lowland  tropical  tobacco  with  a 
certain  finer  quality  due  to  higher  altitudes. 

Porto  Rican  leaf  is  not  a  substitute;  nor  is 
it  a  subterfuge.     It  has  individual  merit. 

Proof?  In  1922,  the  United  States  im- 
ported  26,000,000  pounds.  How  many  cigars 
does  that  represent? 


LOOK  FOR  THE  GUARANTEE  STAMPS 


Government  of  Porto  Rico 

Tobacco  Guarantee  Agency 


136  W^ater  Street 
New  York  City 


/.  -P.    Vazquez 
.    Agent 


Telephone 
John  1379 


^^^'^'^'^^^^'^^S^'S^'^^'^g'^ggl^l^flg^fl^ieBs}^ 


24 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


January  15,  1924 


January  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


/jTHE  chief  consideration  of 
^^  the  cigar  smoker  is  quality 
and  value.  The  remarkable 
demand  for  Bayuk  Products 
proves  it.  The  man  that  sells 
them  knows. 

BAYUK  CIGARS,  INC. 

Originators  of  the 

BAYUK    INIMITABLE    BLEND   and 
BAYUK  INCOMPARABLE  BRANDS 

PHILADELPHIA 


N«w  York.  119  Lafayette  Street 


Phone  Franklin  3166 


:H; 


I 


TADENA 


HAVANA 
CIGARS 

Arguelles,  Lopez  &  Bro. 

MAKERS 
General  Office  and  Factory,  TAMPA,  FLA. 

Eastern  Office  Warehouse 

222  Pearl  St.  Havana 

New  York  Cuba 


:H: 


lERCHANIS  aCAR  BQX'CO 

DALL  ASTOWN,  PA. 

^y^ANUFACTURERS  OF 

CIGAR  BOXES  &  CASES 

Dealers  In  Labels,  Bands  and  Edginga 
CAPACITY    1S,000   DAILY 


\C     !*'•      Wr«r>^    We  mak«  them.      Anything  in  Cwlar,  VenMr. 
11      It    S      VV  OGQ-     Redwood  and  Imitation. 


If    If 'a    P»*i^Aa       ^*  ''V*  !''•"'•     ^*  "•  «»"•*•  you  on  your 

At      Al    9     A    nCCw—    ne«l.     Une  up  with  a  first  cUm  boxmakar 

for  your  1923  requirement*. 

nrst  Class  Cigar  Bexes  Guaranteed 


Business  Building 


{Continued  from  Page  11) 

change  him  into  an  improved  man.  But,  you  say,  whin- 
ingly,  "it  can^t  be  done."  Bosh  I  It  can.  It's  easy. 
Just  read  this  department — with  care,  with  earnest- 
ness, wdth  sympathy — and  it  will  slowly  dawn  on  you 
how  it  can  be  accompli  shed. 

CJ3    CJ3    CJ3 

A  store  in  another  line  experimented  on  the  human 
interest  of  various  kinds  of  window  displays.  It  deals 
in  scientific  instruments,  as  surv^eyors'  instruments, 
artists'  utensils,  and  such. 

In  its  window  was  a  miniature  of  our  solar  svs- 
tem,  the  sun  aaid  its  seven  planets,  made  to  proper  pro- 
portions; this  in  addition  to  the  usual  assortment  of 
goods.  A  check-up  was  made  for  a  week  of  the  num- 
ber of  persons  who  looked  in  the  window^  Then  a  con- 
trivance was  rigged  up  by  which  the  planets  revolved 
mound  the  sun,  and  a  check-up  taken  of  the  number 
of  people  stopping  to  see. 

The  number  was  almost  doubled. 

Even  when  the  man  was  working  in  the  window 
to  get  the  arrangement  working,  the  number  of  peo- 
ple stopping  to  look  was  greatly  increased. 

A  deduction  was  dra^^^l  from  this  which  is  a  valua- 
ble pointer  to  a  retailer  in  any  business,  including  the 
cigar  business.  That  is,  there  are  two  things  which 
greatly  add  to  the  interest  of  a  display  window:  One 
is  life,  whether  it  be  a  live  man,  woman,  or  some  other 
living  creature;  the  other  is  that  motion  almost  dou- 
bled the  interest. 

If  you  want  to  attract  interest,  put  in  your  win- 
dow a  turtle,  a  rabbit,  a  chicken,  a  squiirel.  Put  a 
sini])le  placard  that  this  is  a  pure-blooded  king  turtle^ 
that  it  is  a  delicacy  and  lays  its  egs:s  in  the  sand.  Also 
put  ])lacards  alx>ut  your  goods.  This  cheap  and  simple 
device  will  draw  the  attention  of  people  most  amaz- 
ingly. 


TAMPA  ASSOCIATION  StCW^AN 

Tlie  following  greeting  card  received  from  the 
secietary  of  the  Tampa  Cigar  Manufacturers'  Asso- 
ciation announces  their  slogan : 

**Tlie  Secretan'  of  the  Cigar  Manufacturers'  As- 
sociation wishes  you  all  Health,  Peace  and  Prosperity 
for  the  New  Year,  and  here\nth  presents  to  you  w^ith 
his  compliments  the  following  home-made  slogan:  'The 
Best  Thing  Under  the  Stars  Is  to  Smoke  Tampa 
Cigars.'  " 

MRS.  SHERMAN  P.  COE  PASSES  AWAY 
Jnlia  A.  Coe,  wife  of  Sherman  P.  Coe,  of  \ho 
^^•ell-known  firm  of  Faber,  Coe  &  (xregg,  New  York 
Citv,  importers  and  distributors  of  cisrars.  passed  away 
at  her  home  in  Bronxville,  last  week.  Mrs.  Coe  had 
l>e(  11  ill  for  some  time. 


DUYS  SAILS  FOR  HAVANA 
Jolni  TI.  Duys,  of  IT.  Duys  &  Company,  leaf  to- 
bacco importers  of  New  York  City,  sailed  for  Havana, 
Cuba,  last  week  to  inspect  his  company's  holdings 
tliere  and  also  size  up  the  situation.  He  is  expected 
to  return  in  about  two  weeks. 


44th  year 


25 


They  Sell         They  Repeat 

ROIG  &  LANGSDORF 

INCORPORATED 

PHILADELPHIA,  PA. 
ESTABLISHED  52  YEARS 

GI R  ARD 

CIGARS 

''you  Never  Find  Halj  a  Girard  in  the  Ash  Tray' 


W.  D.  C.  ENTERTAINS  SALESMEN 
Laiujk   Pipe  Company's    Representatives    ;Meet    for 

Business  and  Pleasure 

The  annual  convention  of  the  salesmen  of  Win. 
Demuth  &  Company  was  held  in  the  companv's  execu- 
tive offices  at  Richmond  Hill,  L.  I.,  December  27-28-2J). 

A  most  welcome  and  inspiring  conclusion  to  the 
business  of  the  convention  was  given  by  the  firm,  w^ho 
acted  as  hosts  to  the  men  at  a  dinner  at  Cafe  Beaux 
Arts,  followed  by  a  theatre  party  at  the  Selwyii  The- 
atre where  the  delightful  comedy,  "Battling  Butler," 
was  thoroughly  enjoyed. 

Before  the  final  adjournment  the  following  tele- 
gram was  despatched  to  Mr.  Abraham  Dallman,  the 
well-known  Pacific  Coast  representative  of  Wm.  De- 
muth &  Company. 

*'You  were  missed  by  all  of  us  at  the  convention. 
\\e  had  hoped  to  congratulate  you  personally  upon 
your  rounding  out  twenty-five  years  of  loyal  and  effec- 
tive senice  to  the  house.  May  the  New  Year  bring 
you  niuch  joy  and  may  your  success  ajid  prosperity 
continue  for  many  years. 

Your  Associates  on  the  Sales  Force." 

At  the  conferences  events  of  the  past  year  were 
reviewed  in  order  to  give  the  proper  perspective  for 
next  year's  activities.  Conditions  in  the  industry  were 
lepoited  to  be  most  favorable  in  every  section  of  the 
country.  That  the  pipe  business  is  on  the  ''up"  grade 
IS  evidenc^Hl  by  the  increasing  popularity  of  high-grade 
brands.  Not  only  is  the  American  smoker  preferring 
the  pipe  to  other  forms  of  smoking,  but  he  is  more  and 
more  leaning  toward  the  better  quality  ijipes.  The 
firm's  sales  of  "Demuth  Bniyere,"  "Milano,"  "Se- 


ville," etc.,  far  exceed  the  most  liberal  expectations  of 
last  year's  meeting. 

A  proportionate  increase  for  1924  is  not  only  ex- 
pected but  practically  assured  by  the  placements  al- 
ready procured  on  these  lines,  and  facilities  for  in- 
creased production  and  improved  shipping  service 
have  been  provided. 

One  of  the  most  interesting  features  of  the  con- 
ferences was  the  presentation  to  the  men  of  the  ex- 
tensive advertising  cimipaigu  which  the  firm  has 
])lanned  for  1924.  This  discourse  was  given  by  Mr. 
I'lnseman,  president  of  the  Federal  Advertising 
Agency.  The  cimii)aign  is  built  around  the  "Milano" 
pil)e  and  contains  some  very  unusual  and  striking 
features  which  will  beyond  a  doubt  prove  a  most 
pleasant  surprise  to  the  trade.  This  advertising  will 
make  selling  "Milano"  pipes  easier  than  ever  for  the 
retail  dealer. 

During  the  contention  the  salesmen  were  made 
famihar  with  the  line  which  the  firm  has  provided  for 
tile  coming  year.  The  standard  lines,  such  as  "Mi- 
lano,"  "Demuth  Bruyere,"  "Turin,"  "Seville" 
''Mariboio,"  "Morocco,"  "Brighton,"  "Duro-bit!" 
"P>akelite,"  "Wellington,"  etc.,  will,  of  course,  Ix' 
ready  tor  the  trade  again,  with  the  additions  of  a  few 
new  shapes  here  and  there.  As  the  quality  of  these 
lines  in  their  respective  price  ranges  could  not  Ije  im- 
proved, the  packages  and  assortments  in  many  in- 
stances have  been  made  more  attractive.  This  is'par- 
ticulariy  true  of  the  assortments  of  fifty-cent,  seventv- 
live-cent  and  ^l  pipes  on  cards.  The  cards  'this  year 
are  printed  in  four  colors  with  catchv  and  api)ropriate 
d  hist  rated  captions. 

The  Demuth  salesmen  on  their  first  trij)  over  their 
territories  will  introduce  to  the  trade  several  attractive 
new  lines  which  are  sure  to  be  winners. 


26 


44th  year 


THE  TOBACCO  WORLD 


January  15,  1924 


Tobacco  Merchants'  Association 

T^        •  •  T)  5   Beekman  Street 

Registration  bureau,  new  york  city 


Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration       (see  Note  A), 

Search  (see  Note  B), 

Transfer, 

Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A-An  .llowance  of  $2  will  be  made  to  member,  of  the  Tobacco  Mer- 

Dollar  ($1.00)  will  be  «iiade.  If  »*  "*."if '*/*"Jdftional  ch^^  oi  Two  Dollar, 
f  W'wfn'bi  LTde*t"dt7n°;^!^;.arch\'rl\?°of*One^^  ($1-00)  will  be 
2ade  for  every  ten  (10)  additional  title,  neccanly  reported. 

REGISTRATIONS 
HANDITIN:— 43,600.     For  cigars,  cigarettes  and  tobacco.     Decem- 
ber 26,  1923.     Max  Schwarz,  New  \  ork,  N.  \ 


cigars,     cigarettes     and     tobacco. 
Cigar    Factory,    Newt.    C.    Toler, 


November   13,   1923.     C  H.   Hil- 


ELTO-LERI  A:— 43,601.      lor 

October    31,    1923.     El    liarto 
owner,  Metropolis.  111. 
HILIAN:— 43,602.     lor   cigars. 

MEnV^ APPAREL  CLUB:--43.603.  For  all  tobacco  products. 
December  31,  1923.   Tbe  Moehle  Litho    Ca,  Inc.,  Brooklyn,  N.  Y. 

GUST  AVE  EIFFEL:— 43,604.  For  all  tobacco  products  Janu- 
irv  3    \9M      Pasbach-Voice  Litho.  Co.,  Inc.,  Brooklyn,  ^'   ^  • 

cardinal"  NICOLO  MARINO :--»3,605.  For  all  tobacco  prod- 
ucts. January  3,  1924.  Pasbach-Voice  Litho.  Co..  Inc..  Brook- 
1        v    \' 

CARDINAL  GIUSEPPE  PRISCO:— 43,606.  For  all  tobacco 
products.     January    3,     1924.      Pasbach-Voice     Litho.     Co..     Inc., 

PAUL  /."rAINEY:— 43,607.  For  all  tobacco  products.  January 
3    1924      Pasbach-Voice  Litho.  Co.,  inc.,  Brooklyn,  N.  Y. 

DR.  JAMES  RHODES:— 43,608.  For  all  tobacco  products.  Jan- 
uary 3    1924.     I'asbach-Voice  Litho.  Co.,  Inc.,  Brooklyn,  N.   l. 

happy'  MacKEEN:— 43,610.  For  cigars  and  stogies.  Decem- 
ber 5,  1923.     C.  F:.  Acton,  Belmont,  Ohio.  ^uoa 

LUX-RITE:— 43,611.      For    all    tobacco    products.      November    ^4, 

1923.  American  Litho.  Co..  New  York,  N.  Y. 
COLLEGETTES:^»3,612.      For    cigars,    cigarettes    and    tobacco. 

November  27,  1923.     Rosenthal  Bros.,  Scranton,  Pa. 

FROG  HAIR: — 43,613.  For  smoking  and  chewing  tobacco  and 
twist.     December  18,  1923.     A.  J.  Brodie,  Owensboro,   Ky. 

BEES  NEES:— 43,614.  For  smoking  and  chewing  tobacco  and 
twist.     December  18,  1923.     A.  J.  Brodie,  Owensboro,  Ky. 

CORN  SILK:— 43,615.  For  smoking  and  chewing  tobacco  and 
twist.     December  18,  1923.     A.  J.  Brodie,  Owensboro,  Ky. 

STONE  MOUNTAIN:— 43,616.  For  cigars,  cigarettes  and  to- 
bacco    Januarv  2.  1924.     The  Kaltreider  Cigar  Co.,  Red  Lion,  Pa. 

SOUTHERN  MEMORIAL:— 43,617.  For  cigars,  cigarettes  and  to- 
bacco    Januarv  2.  1924.    The  Kaltreider  Cigar  Co.,  Red  Lion,  Pa. 

1924  BROADLEAF   SPECIAL:— 43,618.     For  cigars.     January  4, 

1924.  Joseph  Silver,  Syracuse,  N.  Y. 


TRANSFERS 

THE  ORIGINAL  APOLLO:— 22,110  (Patent  Oflllcc).  For  cigars. 
Registered  September  14.  1920,  by  Peter  Kordick  Co.,  Chicago,  111. 
Transferred  to  the  Cole  Litho.  &  Printing  Co.,  Chicago,  111.,  and 
re-transferred  to  I).  C,  Kaltreider  &  Sons,  Red  Lion.  Pa.,  Decem- 
ber 20.  1923. 

MI  AVANA:— 20,345  (Tobacco  World).  For  cigars,  cigarettes  and 
tobacco.  Registered  June  11,  1910,  by  Hilbronner  &  Jacobs, 
Philadelphia,  Pa.  Transferred  to  Henry  M.  Kreh,  Philadelphia, 
Pa..  October  18,  1921,  and  re-transferred  to  Louis  Rosenfelt, 
Philadelphia,  Pa.,  January  2,  1924. 

CADETSHIP:— 20,793  (Trade-Mark  Record).  For  cigars.  Regis- 
tered April  6.  1899,  by  L.  Levy  &  Son,  New  York  City.  Trans- 
ferred to  Geo.  Schlegel,  Inc.,  New  York.  N.  Y.,  and  re-transferred 
to  W.  W.  Stewart  &  Sons,  Reading,  Pa.,  December  6,  1923. 

MARLENA: — 38,542  (United  Registration  Bureau).  For  cigars, 
cigarettes,  cheroots  and  tobacco.  Registered  January  12,  1914,  by 
the  American  Litho.  Co.,  New  York,  N.  Y.  Transferred  to  Ra- 
MMl,  Rey  &  Co.,  Tampa,  Fla.,  and  re-transferred  to  Abelardo 
Menendcj^,  Tampa.  Fla. 

TAMPA  SEAL:— 28,096  (Tobacco  Leaf).  For  cigars,  cigarettes, 
cheroots  and  tobacco.  Registered  August  15,  1904,  by  the  Amer- 
ican Litho.  Co..  New  York,  N.  Y.  Through  mesne  transfers  ac- 
quired by  Ray  P..  Crallc,  Tampa,  FM.,  *l»4  re-transferjriid  to  Abel- 
ardo Menendcz,  Tampa,  I'la, 

WHO  KNOWS 
the  name  of  the  manufacturer  of  the  '*Flor  de  Juan 
Lopez"  cigar? 


FAIR  TRADE  LEAGUE  GETS  MANY  ANONYMOUS 

COMPLAINTS 

New  York. 

Kecent  aimouiicement  of  the  war  declared  by  the 
American  Fair  Trade  League  against  misleading  ad- 
veitisoments  and  misbranding  has  brought  to  the 
J^eague^s  headquarters  here  much  voluntary  evidence 
regarding  alleged  business  frauds.  In  a  statement  to- 
day expressing  appreciation  of  this  co-operation,  Ed- 
mond  A.  Whittier,  secretary-treasurer  of  the  League, 
asked  that  all  such  communications  bear  the  name  and 
address  of  the  sender  and  a  recital  of  facts  indicating 
the  evil  results  of  the  practice  complained  of.  In  some 
cases  correspondents  have  merely  forwarded  copies  of 
advertisements  bearing  a  penciled  note  such  as — ' '  This 
is  not  true."  Mr.  Whittier  said  that  the  demands  upon 
his  organization  have  grown  to  a  degree  which  neoes- 
sitates  the  ruling  that  no  cognizance  be  taken  of 
anonymous  letters. 

The  recent  increase  in  the  volume  of  complaints, 
Mr.  Whittier  attributes  especially  to  the  attention  at- 
tracted by  the  League's  organized  effort  to  stop  the 
misuse  of  the  word  "Havana"  in  the  advertising  of 
cigars.  Greatest  progress  in  this  line,  according  to 
Mr.  Whittier,  has  been  made  through  co-operation  of 
manufacturers  and  wholesalers,  who  in  almost  every 
case  have  discontinued  the  application  of  the  term 
'4Iavana"  to  cigars  containing  any  other  brand  of 
tobacco,  when  their  attention  was  called  to  the  mis- 
statement. 

**The  fact  that  certain  practices  long  prevalent 
are  regarded  by  many  as  legitimate  trade  customs," 
said  Mr.  Whittier,  **is  no  excuse  for  their  continuance. 
Misleading  advertising  and  similar  unfair  trade  prac- 
tices will  stop  when  the  general  public  shows  its  re- 
sentment of  such  deception  by  refusing  to  patronize 
firms  responsible  for  these  deceptions  It  should  be 
said,  however,  that  in  many  oases  the  deception  is  not 
a  wilful  one  and  that  the  majority  of  advertisers 
quickly  refoi*m  as  soon  as  the  deception  or  fraud  is 
pointed  out." 


GEORGIA  TAX  LAW  ATTACKED  AND  TEMPO- 
RARY RESTRAINING  ORDER  SECURED 
Iji  acx?ordance  with  our  previous  advice,  a  suit  at- 
tacking the  constitutionality  of  the  Georgia  Tax  Law 
levying  a  10  per  cent,  tax  on  cigars  and  cigarettes, 
which  was  to  become  effective  on  January  1st,  has  been 
filed,  and  a  temporary  order  restraining  the  collection 
of  the  tax  has  been  secured. 

We  are  advised  by  eminent  counsel  that  this  tax 
law  is  unconstitutional  in  several  respects,  and  there 
is  every  reason  to  hope  that  it  will  be  so  held  by  the 
courts  and  that  the  statute  will  accordingly  be  nulli- 
fied. 

Tobacco  Merchants  Association 
OF  THE  U.  S. 


RECEIVERS  APPOINTED  FOR  BAILEY  BROTHERS 

A  voluntary  petition  in  bankruptcy  w^as  filed  by 
Bailey  Brotliers,  tobacco  and  cigarette  manufactur- 
ers, in  the  United  States  District  Court  in  Greensboro, 
X.  (-.,  Decemljor  15,  1923,  according  to  information  re- 
ceived by  us  a  short  time  ago.  M.  S.  Lyon,  of  Win- 
ston-Salem, and  Frank  H.  Henderson,  of  Hickory, 
liave  been  appointed  receivers. 

The  Bailey  Brothers  Company  have  manufactured 
smoking  and  chewing  tobaccos  for  a  number  of  years 
and  placed  the  *' Carolina  Royal"  cigarette  on  the 
market  about  a  year  ago. 


CIGAR  BOXES 


Dependable  service— Quality  packages—to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

AOoi'A^°°P^*'  P^^S"    «    the    retainer    o{ 
AKOMA  from  Factory  to  Consiuner 


n 


The  Buckley  Cigar  Box  Co 
24  Vine  St, 
DESHLER,  OHIO. 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


Hey  wood,  Strasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave..  New  York 

WESTERN  RePRBSENTATIVB: 

PAUL  PIERSON 

139  North  Clark  Street.  Chicago,  III. 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  Quality 


OSCAM    PASBACH.Pmcj 


u.A.voiec.ftcM.  ecaM^.MMM4M«i 


i  PASBACH-VOICE 


^^LlfHOGRAPHINGCOTiNC.^^i^ 

flRT  [llglOeRAPHBRS 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGAR  UBEL5  -  CIGAR  BANDS 


Perfect  IiraoGRAPHY 


'I? 


fk 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


^//€/rm/i 


W  YORK 


The  Standards  of  America 

Lorillard's  Snuff,  :  E«t.  1760 
RaU  RoadMiUs  Snuff,  E.t.  1S25 
Gail  &  Ax's  Snuff,  :  E.t.  1851 

ALL  OF  THE  OLD  ORJaNAL 

Maccohovs  -  Kappees  -  High  T oasis 
strong.  Salt.  SWeet  and  Plain  Scotchj 

MANUPACTURID    BY 

WMOE  W.  BELNE  CO..  Ill  Fihk  i,.    Wm.  v„l 


A^^ericang^SuppJy  Q^ 


S309  Russell  Street 


Coraar  of  Orallot  Streal 


Detroit,  Mick. 


Exclusive  Sellinp  Agents  For 

THE  CALVERT  LITHOGRAPHING  CO. 


SJftCE\  1870 

CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

2Sr.»}S  W.  17th  St.         .        New  York  City 

Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


0, 


^(7 /ens 

CAN  NOW  GET 

DILLS  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


J.G.DILL    CO. 

RICHMOND,  VA. 

>/Vanu/aelurcrs  of 

HIGH  GRADE 

SMOKING    TOBACCO. 


IRRECIJLAR  PAGIT^TTON 


a 


EF&:5MJSMM 


^3!oio!Oioiiias2iiy^jyiiiyi!MiMiyiiMi^^ 


LiiM|tl^*|lW^JlOig^^iunui:iyLM!^^ 


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Staple  Manila  Cigars 

Jobbers  and  Dealers  Who  Handle 
Staple  Manila  Brands  Are 

Making  Money. 


There  is  a  growing  demand  in  the  United  States  for 
mild,  sweet,  free-burning  Manila  which  sell  at  retail 
from  5  to  25  cents. 

There  are  a  lot  of  smokers  who  like  Good  Manilas. 


Tlwere  are  Millions  more  who  may  bi  attr« 
rigfit  Manila  Cigar  at  the  right  price. 


to  the 


ARE  YOU  WINNING  YOUR  SHARE 
OF  THIS  GROWING  TRADE? 


List  of  Manila  Factories  and  Importers  on  application. 


THE  MANILA  AD  AGENCY 

(C.  A.  BOND,  Mgr.) 


15  WILLIAM  STREET 


NEW  YORK  CITY 


f««^^t«» 


:  a'SaitTi'ii  rrn  \\l  ^  jaLgfflzgJs^gjz^^sOialg  £&  jfc-^-^ig^^a'ii  :tji  ^ii'^^^^rCrr^Yr^n^'ri'^^^^ir'^f^^swifris' 


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FEBRUARY  1,  1924 


VOLUME  44 


-Ht 


t-'BRAR>^ 


f^tOKlV»i 


-^ 


""III! iMiiiiiiiiinmini 


JOHN  H.  BAKER 

SCRAP  CUTTER 

AND 

SEPARATOR 


i\ 


A  Scrap  Cutter  and  Separator 
tJbat  really  does  separate 

W^H^  /or  aescHpiWm  mMt0r 
mad  nttfi  pri^m 


Cigar  Manufacturers  Making 

Short  Filler 

CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

«nty  years  giving  satisfaction  right 

along 

HAS  A  FINE   AROMA 


CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 

Writ9  fsr  sample  and  prtcm 


Baker  Tobacco  and  Cigar  Machinery  Compan  y 


YORK,  PENNA 


iiHiiiiiiiiiiiiHiiumi 


PUBLISHED  ON  THE  121  AND  1512  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHILA..PA. 


1 


Fooriiary  ],  1924 


Say  You  Saw  It  in  The  T 


OBAcco  World 


I 


WOODEN  BOXES 

are  better 


44th  year 


3 


Because  They  Give  Better 
Printing  Display 

There  is  no  comparison  between  Wooden  Cigar  Boxes  and  substitutes  when 
It  comes  to  beauty  of  printing  and  lithography.  You  can  do  almost  anything 
With  wood,  while  the  possible  treatments  of  substitute  packages  are  limited. 

and  for  these  5  other  reasons: 

]L  IDEAL  DISPLAY:  Compact,  varied  and  eye- 
catching window  and  counter  displays  are  most 
easily  gotten  with  Wooden  Cigar  Boxes.  With  a 
little  imagination  you  can  show  all  kinds  of  effects 
and  combinations  with  Wooden  Cigar  Boxes. 
Wooden  Cigar  Boxes  do  not  have  to  be  juggled  for 
striking  displays ;  they  only  need  to  be  arranged. 

2       CONVENIENT:     Practically  all  cigar  store  wm- 

•     dows  and  show  cases  are  particularly  designed  for 

the  showing  of  Wooden  Cigar  Boxes.    They  permit 

the  use  of  all  the  space.   No  space  wasted.   No  time 

lost. 


\>f ELACHRINO  cigarettes 
•*'"-^  are  made  from  the 
choicest  and  most  carefully 
selected  Turkish  tobaccos 
grown,  and  because  of  their 
superb  and  unchanging 
quality,  they  have  had  no 
rival  for  forty-three  years. 

ORIGINAL 

MELACHRINO 

The  One  Cigarette  Sold  the  World  Over'* 


3.  P^^FECT  AGING:  Cigars  age  normally  in  wood, 
retaming  theu*  natural  aroma  from  factory  to 
smoker. 

J  SATISFACTORY  SELECTION:  A  smoker  likes 
^*  to  see  the  whole  length  of  a  cigar  In  the  box.  He 
wants  to  compare  the  size,  shape  and  color  of  the 
various  brands  and  types  you  show  him.  Another 
point  where  a  Wooden  Cigar  Box  always  wins  the 
approval  of  the  smoker. 

5  ^NATURALNESS:  Cigars  are  a  vegetable  product 
^*  and  belong  in  Wooden  Cigar  Boxes.  Cigars  from 
Wooden  Boxes  please  the  smoker  most  because  the 
wood  adds  a  mellowness  and  richness  to  the  quaH 
ties  with  which  the  cigar  has  already  been  endowed 
by  Nature. 

Ask  the  manufacturer  of  Quality  Cigars  why  he  uses  Wooden  Boxes    He  has 
learned  they  have  no  substitute. 

WOODEN  BOXES 


SHEIP 
& 

VANDEGRIFT 

INCORPORATED 

NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

QUALITY  AND  SERVICE 

812-832  N.  Lawrence  St.  Philadelphia,  Pa 


■  ■  ■  ■2:r'""f!2"""««i 

■  ■  ■  ,'■■■■■■■■■■■■■■■ 


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•••^■■■■■■■■aS! 
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■■•■!!!!!■■■■■■ 


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1 1 11 ■■■!■!■■■■■■■ 

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Ill ' *  ■iiiiiiiiiiSaa 

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■  ■•■■■  ■••■■■■■■■■■■■■^. 
•  ■•■■■  ■'■"■■■■■■■■■■■■£ 


loke  of 
Peace 

BAYUK  CIGARS,  Inc. 

PHILADELPHIA,  PA. 
N«»'Yo,k.ll9L.f.,.„.s.,„, 

Phone  Franklin  3166 
MAKERS  OF: 

Philadelphia  Hand  Made 

Havana  Ribbon 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


Ll-i::li::::'i:::!:K:!|!:w!^iij 


After  all 


nothing  satisfies  lik? 
«  good  cigar 


THE  DEISEL-WEMMER  CO.  Makers  LIMA.  OHIO 


44th  year 


I 


Say  You  Saw  It  in  The  Tobacco  World 


February  1,  1924 


The  new 
La  TOSELLA 

BUDDIES-IOc 

Sweet  as  a  nut 
Smooth  as  velvet 
Mello-w  as  moonlight 
But  always  MILD ! 


UTQSEEU 


TOBACCO  MERCHANTS  ASSOCIATION  ^-tffiW 

OF  UNITED  STATES  ■<flJlfii> 

JESSE  A.  BLOCH,  Wheeling.  W.  Va.  „      ., 

CHARLES  J.  EISENLOHR.  PhiladelDhia    Pa ..-President 

WILLIAM  BEST.  New  York    NY  iuJ i. Ex-President 

MAJ.  GEORGE  W.  HILL,  New  York"  n'y Chairman  Executive  Committee 

GEORGE  H.  HUMMEL.  New   York    N     Y      Vice-President 

JULIUS    LICHTENSTEIN.    New    York.    N     Y Vice-President 

H.   H.   SHELTON.   Washington.   D    C  Vice-President 

WILLIAM  T.   REED.   Richmond.   Va Vice-President 

HARVEY    L.    HIRST.    Philadelphia,    Pa.    ! Vice-President 

ASA  LEMLEIN.   New  York.   NY  Vice-President 

eiARLES  DUSHKIND.  New  York,  n! ' Y.' V//.' '   C^unsH ' k nH*  M .-•Treasurer 

Headquarters.  5  Beekman  StreetV  nJw   York  Ci?^^"*""'  ^'"*^*** 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

ftm  s.  GOLDEkBuTGrc^c^Jn;ri:ohi;;;;;;/;;;;;;.::::::::::;.::-  •.•.•.v.Ss.'SS 

THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 

JOSEPH  MENDELSOHN.  New  York  CI»  »      .j 

A.  W.  KAEKCHER.  ChickKo    111  ^  ' .•:..  President 

VV.  S   FULLER.  Hartford!  Conn  "  '"' * Vice  President 

JEROME  WALLER,  New  York  WtT*""" "**' ' Treasurer 

TOBACCO  SALESMEN»S  ASSOCIATION  OF  AMERICA 

SIDNEY    T.   FREEMAN 

JACK   ECKSTEIN        ".  "*•""•*"*""*"*"••'«"•"*•...".*. President 

SAM.    FORDIN    .       '        •••"•"••"'•^"•♦'♦•»«"»»**««***«».....lst    Vice-President 
MAX    BERLINER    ;;;;;;;"""*•"■—*♦"•*»•♦•«•*»•♦•♦-..... .2d    Vice-Presidem 

LEO  Mm>^m.  m  ^^^'^mY^m--::::::::::;::^^; 

NEW  mm  aCAR  MANWACTURERS'  board  OF  TRADE 

JOSEPH   WINNICK                                                                                          i^^nLJk^ 
SAMUEL  WASSERMAN "•••" President 

ARTHUR  WERNER.  51  ch;;;be;;•s^:•N;;;•  Y;;k  a\y;;s;^t^;,i;s^ 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  nunimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOB    SALE 


^llS'm9^im^M?^%  FOR  SALE      Approximately  200  cases 
iyi6,  lyiy,  ly^o  and  1922  Southern  Wisconsin  tobacco.     Samoles 

Chicago    it'         "'      °'    ^^''-    ^'    ^'    ^"^"^°"'    2127    Iowa    St! 


BUSINESS  OPPOBTUNITY 


MODERN  EQUIPPED  FACTORY.     Desirably  located    State  of 
Pennsylvania.    Steam  heated.  Capacity  100.000  minimum,  200  000 
m^I^r  •     ^T'^"*^"?^  &«*>d  workmanship.    Scale  of  price  right  for 
10-cent  Ime.    Activdy  operating  at  present  with  good  organization 

'^i^^Ji'^Tt^^'o.J.r^^^^^^  ^"  •■"^-^^-     Address^o/VsS; 


SITUATION   WANTED 


A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
(..,Z-  'nitiative  and  executive  ability  to  handle  large  factory  or 
factones.  capable  of  startmg  chain  of  factories;  will  be  open  fo? 
posifon  shortly.    Address  Box  Z,  care  of  "The  Tobacco  wSrld  '* 


The  Tobacco  World 


Established  1881 


VOLUME  44 


FEBRUARY  1,  1924 


No.  S 


TOBACCO   WORLD   COR  1*0 RATION 

Publishers 

Hobart  Bishop  Ilankins,  President  and  Treasurer 
Gerald  B.  Ilankins,  Secretary 


Published  on  the  1st  and  ISth  of  each  month  at  236  Chestnut  Street, 

Philadelphia,   Pa. 


Entered   as    second-class    mail    matter,    December   22,    1909,    at    the    Post 
Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:    United  States,  Canada,  Cuba  and  Philippine  Islands,  $2.00  a 
year.     Foreign,  $3.50. 


'"""""'*"""'"" """"iiii "iiiiiiiiimi.iimiiii.ii,,,,,,,,,,,,,,,,,  „„„„„„„ 


.milMll,.llll»lM«HlI»Hllll„m«l«,M«M,MiHBllM»,MI»,l|»,MN«IHI.mi 


Natural  blooN 

QUALITY  CIGARS         * 


(.«.«„«,„mM.H,»««„,.„„«...„,„^„„,„,™™„„.„„, 
OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  melCow  and  smooth  In  charactar 
and  Impart  a  most  palatable  flavor 

FUTORS    FOR    SMOKING   and   CHEWING   TOBACCO 

— .-.?^"'"*  '**■'  '''■*  **'  Flavors  for  Special  Brands 
BITUN.  ABOMATIZEI.  BOX  FLAVOBS.  PASTE  SwSS?£nEIS 

FRIES  Bl  BRO.,  02  Reade  Street.  New  York 


-«««.«««H»»,„,„„™„„„,„„„„„,„,„„„..„„.„„ ,.„ „,„„„.„„„„,.„ , „. 


J'obruary  1,  1924 


Say  Ton  Saw  It  in  Tk,  Tobacco  Woeld 


44th  year 


Now 


Just  two  things  have  made  it  pos- 
sible for  us  to  give  this  20%  reduc- 
tion  on  Tuxedo: 

!•  A  reduction  In  the  cost  of 
Kentucky  Burley  tobacco 
and  In  package  materials, 
as  well. 

2.  The  consolidation  of  three 
of  our  big  plants  into  one. 
(Mr.  Ford  may  not  be  in  the 
tobacco  business  but  he  is 
right  about  consolidation.) 

This  gives  us  a  chance  to  pass  an 
advantage  along  to  all  our  friends; 
to  share  a  good  thing. 


You  know  that  it  is  the  desire  and 
policy  of  The  American  Tobacco 
Go.  to  extend  to  its  customers  the 
maximum  of  service. 

Reducing  the  price  of  a  great 
favorite  like  Tuxedo-the  moment 
It  8  possible— is  our  idea  of  deliver- 
ing  this  service. 

So  now  your  customers  are  get- 
ting the  familiar  tin  of  Tuxedo  to- 
bacco at  12  cents  instead  of  15  cents. 


20  %  PRICE  REPUrTiriM 


44th  year 


So  If  You  Saw  It  in  The  Tobacco  World 


February  1,  1924 


m 


m 


imil!lll»H!ttl!!!!!It|!!'Il''l!!l!i!'l«!!l||i!llll!!!!l!lill! 


THE 

SYLVANIA 

Philadelphia's  newest  and  most 
beautifully  furnished  hotel  has 
been  equipped  throughout  by 
the  house  of  John  W'anamaker. 
The  same  principle  in  business 
which  has  made  Wanamaker's  so 
reliable  will  become  the  standard 
■       of  service  at  the  Sylvania. 


LA  MEGA 

Clear  Havana  Cigar 

MADE-IN-BOND 


J.  C.  Bonner  tlie  Managiag  Director 
has  been  for  many  years  associated 
with  the  management  of   Ritz  Hotels. 


fill' 


I  111!  ' 
iliiiliii. 


Iiliiiiii 


LA  M  EGA  is  made  only  in  the  finei  grades. 

More  than  50  shapes  and  sizes  to  select  from. 

Prices  and  terms  cheerfully  furnished  upon  application. 

V.  GUERRA,  DIAZ  &  CO. 

TAMPA,  FLA. 


Cigar  Manufacturers  Association 

of  Tampa 

COMPRISES  ALL  OF  THE  LEADING  and  "REP- 
RESENT JITIVE  CIGJR  ^ANUFJCTWRERS 
IN  TAMPA,  UNITING  IN  THE  THREE-FOLD 
EFFORT  OF: 

1st — Benefiting  our  Members. 

Ind — Maintaining  the  high  standard  of  "  Tampa  " 
workmanship  by  seeing  that  our  labor  is 
justly  treated. 

3rd — Protecting  Am  dealer  and  the  consumer 
against  unscrupulous  methods  of  others  by 
Msuing  to  our  members  the  following  "  Iden- 
tification "  Stamp  : 


Get  the  Utmost  in  SALES  and  ADVER- 
TISING Values  from  your  Cigar  Containers  by 
Packing  Your  Brands  Elxclusively  in  Wooden 
Cigar  Boxes. 

We  Manufacture  Quality  Cigar  Boxes  and 
render  prompt  Service. 

PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 

PHILADELPHIA,  PA. 


LET  US  HELP  YOU 


ELIMINATE  THE  TOBACCO  BUO 


Th« 


By  treating  your  tobacco  with  the  exterminator 
BY  THE  SHUEY  PROCESS  OF  STERILIZATION 
ily  known  preparation  on  the  market  that  will  give  you  permanent  relief  from 

future  infections 


SiiiMra "    I  .ijij.1  i-,-r^r  J^- 


'  Approved  and 

ii    Adopted  by 

Leading 

Growers, 

Packers  and 

Manufacturers 


77iii  slamp,  on  each  box,  is  poiir  gjarantce  thai  the  goods 

are  manufactured  in  Tampa  ~nf  "Tampa"  quality 

and  workmanship— DEMAND  IT 


Harmless  to 

user.     Easy  to 

apply  without 

additional 

help. 

Why  not 

insure  your 

product  now? 


Does  not  in  any  way  change  the  Taste.  Aroma  or  Burning  Qualities  of  the  tobacco 
Order  Sample  Gallon  Todav  and  Convince  Yourself 

SHUEY  TOBACCO  BUG  EXTERMINATOR  CO. 

1436  WALNUT  STREET  CINCINNATI.  OHIO 


is::es::ss: 


fssasasa ■ aisiiissssas::; 


rsssssssBie: 


Volume  44 


THE  TOBACCO  WORLD 


Number  3 


Established 
1881 


A  SEMI-MONTHLY 

For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


S2.00  a  Year 


PHILADELPfflA,  FEBRUARY  1,  1924 


Foreign  $3.50 


HE  Tobacco  Show  which  opened  in  New  York 
on  Monday  surpasses  in  every  way  the  ef- 
forts of  last  year's  exhibition.  The  Seventy- 
first  Regiment  Armory  provides  a  more  con- 
venient location  and  the  exhibits  fill  practically  the 
entire  space. 

The  exhibits  are  more  elaborate  and  show  the 
results  of  careful  thought  in  planning  them.  Another 
feature  favorable  to  the  success  of  the  exposition  is 
the  fact  that  the  majority  of  the  exhibits  were  com- 
pleted when  the  show  opened  on  Monday  afternoon. 

While  it  is  too  early  to  predict  the  outcome  of 
this  year's  show,  indications  point  to  its  being  a  greater 
success  than  the  one  held  last  year.  There  has  been 
more  display  advertising  to  the  public  and  the  ^lew 
York  newspapers  are  supporting  it  with  liberal  space 
in  the  editorial  columns. 

The  verdict  of  the  exhibitors  w^ll  be  awaited  with 
great  interest,  and  if  it  is  favorable  it  will  establish 
the  exposition  as  an  annual  event  in  the  industry. 

^^^^^^m  ^^^B^^  ^^^^^^A 

CP    CJ3    Cj3 

ESPITE  the  fact  that  price-<Mrang  is  not  a 
profitable  business,  the  men  who  indulge  in  it 
seldom  seem  to  be  without  sources  of  supply 
and  in  some  way  or  other  obtain  a  surprising 
line  of  credit.  One  price-cutter  in  the  cigar  and  tobacco 
business  can  injure  the  trade  of  a  dozen  legitimate  mer- 
chants, and  destroy  as  many  outlets  for  cigar  brands. 
Eventually  the  jobber  or  manufacturer  has  to  find  new 
outlets.  Meanwhile  there  is  a  lost  brand  prestige  to 
recover  and  the  expense  of  recovering  it. 

It  would  seem  to  us  that  any  salesman,  jobber  or 
manufacturer  doing  business  with  a  merchant  selling 
goods  below  cost  would  immediately  realize  the  credit 
ilsk 

Not  so  long  ago  a  manufacturer  was  piling  up  in- 
debtedness slowly  but  surely.  Yet  he  was  doing  an  in- 
creasing business  but  could  not  seem  to  make  headway, 
flis  bills  started  running  thirty  days,  sixty,  ninety  and 
then  one  hundred  and  twenty  days. 


The  larger  creditors  stepped  in  for  a  visit.  The 
assets  were  more  than  ample  but  to  force  their  sale 
would  wipe  out  the  manufacturer's  accumulation  of  a 
hfetime. 

The  creditors  talked  very  plain  language.  They 
believed  that  in  the  competition  to  do  business  the  man- 
ufacturer had  failed  to  watch  his  costs.  A  detailed  ex- 
amination was  made.  It  was  found  that  the  largest 
account  which  took  80  per  cent,  of  the  factory  produc- 
tion was  buying  at  a  price  which  showed  a  loss  in  that 
account  of  nearly  $28,000  in  ten  months. 

There  was  some  quick  finacing,  a  heart-to-heart 
talk  with  the  big  customer,  the  opening  of  some  new 
jobbing  accounts,  and  now^  the  manufacturer  is  dis- 
counting his  bills.  He  wrote  off  a  big  part  of  the  loss, 
and  it  may  be  several  years  before  he  gets  it  back,  but 
he  has  conserved  his  a^ssets  and  is  at  least  doing  Inisi- 
ness  at  a  profit  today. 

The  creditors  of  this  manufacturer  knew  that  with 
his  volume  of  business  he  should  be  making  a  profit  if 
he  were  getting  the  right  price.  When  liis  bills  }>egan 
to  run  up  they  got  busy  and  not  only  saved  their  cus- 
tomer but  saved  themselves  worrv  aiid  loss. 

• 

We  have  always  felt  that  a  cigar  salesman  ought 
to  be  something  more  than  a  solicitor  of  orders  and  a 
bill  collector.  He  ought  to  be  at  tiie  same  time  a  coun- 
sellor, watching  his  employer's  interests  as  well  as 
those  of  the  customer.  He  may  make  fewer  calls  in  a 
day  but  his  merchandise  will  stay  sold  and  his  custom- 
ers will  pay  their  bills  more  satisfactorily. 

Some  of  the  larger  manufaclurers  have  rew^iized 
the  value  of  giving  a  senice  with  their  l>rauds.  Their 
men  are  not  pennitted  to  stock  up  the  dealer,  and  as  a 
result  they  have  a  steady  flow  of  orders  going  out  and 
a  steady  flow  of  checks  coining  in. 

In  this  day  of  keen  competition  and  small  ])rofits 
it  behooves  each  and  eveiy  one  of  us  to  lend  every  as- 
sistance in  conserving  our  customers'  profits,  as  well  as 
conserving  our  own  at  the  same  time. 

Price-cutting  is  not  healthy  for  any  industrv,  and 
the  best  merchants  in  any  line  of  endeavor  know  it 
and  keep  as  far  away  as*i)ossible  from  that  class  of 
trade. 


8 


44th  year 


THE  TOBACCO  WORLD 


February  1,  1924 


DUSEL,  GOODLOE  &  COMPANY  WILL  HANDLE 

LOUDON  CASE 

Tlie  famous  Loudon  Cigar  Case,  manufactured  in 
Grand  Kai)ids,  Mich.,  where  only  good  furniture  is 
made,  will  be  i^old  through  Dusel,  Uoodloe  &  Company, 
cigar  jolJx'i-s,  of 'North  8eventli  Street,  this  city.  This 
wonderful  case  permits  of  excellent  and  uniform  dis- 
play of  all  boxes  of  cigars  on  sale,  regardless  of  the 
size  of  Ihe  box,  and  the  customer  is  allowed  to  make 
his  choice  tlirect  from  the  lx>x  without  the  necessity 
of  the  clerk  behind  the  counter  handling  the  box.  This 
case  is  made  in  several  dilferent  sizes  and  in  light  and 
dark  oak,  and  mahogany  iinishes.  Dusel,  Goodloe  & 
Company  expect  to  have  this  case  on  display  in  their 
show  rooms  in  about  a  week. 


"MARSHALL  FIELD"  CONTINUES  TO   FORGE 

AHEAD 

Howard  F.  Tent,  president  of  the  Coraza  Cigar 
Comi)aiiy,  manufacturers  of  the  '* Marshall  Field'' 
cigar  is  very  optimistic  over  the  outlook  for  1924  for 
his  cigar.  He  reports  a  spleiulid  showing  was  made 
last  year  on  this  brand  in  spite  of  the  fact  that  it  has 
been  on  the  market  only  a  short  time.  William  A. 
X'orhauer  and  his  son,  of  William  A.  Vorhauer  &  Com- 
pany, of  Chicago,  111.,  were  here  for  a  few  days  con- 
ferring Avith  Mr.  Pent,  and  a  strong  advertising  cam- 
l)aign  will  be  ])ut  on  in  that  territory,  which  will  ma- 
terially assist  the  distribution  in  that  section. 


SONDHEIM  RESIGNS  FROM  CRESSMAN'S 

^lax  Sondheim,  second  vice-president  and  leaf  t*)- 
l)acco  buyer  for  the  well-known  iinn  of  Allen  R. 
Cressman's  Sons,  maimfacturers  of  the  well-known 
*H\)Uiisellor"  and  ''Maiuiel"  cigars,  has  resigned 
from  that  firm  and  will  retire  from  the  cigar  business. 

^fr.  Sondheim  has  been  associated  in  the  tobac<?o 
industry  for  the  past  forty-five  years  and  has  been 
with  the  Cressman  concern  for  the  past  fourteen  years. 
His  reason  for  retiring  is  on  account  of  his  health, 
which  he  states,  while  not  seriouslv  impaired,  justifies 
his  retiri-mcnt  at  this  time.  Mr.  Sondheim 'expects 
to  make  an  extensive  tour  of  the  countrv  this  year, 
and  his  many  friends  feci  that  after  he  has  had  a 
good  rest  he  will  return  and  again  become  associated 
with  the  industry.  Mis  many  friends  in  the  indus- 
try expres.s  their  best  wishes  for  a  speedy  reQovery. 


McCUSKER  LEAVES  ROIG  &  LANGSDORF 
Bob  McCusker  who  has  been  sales  representative 
for  Roig  &  Langsdorf,  Incorporated,  in  Indiana  and 
Illinois,  has  severed  his  connections  with  that  firm  and 
his  territory  will  l>e  taken  over  by  J.  H.  Bradley,  who 
has  represented  Roig  &  Langsdorf  in  the  Southern 
States  for  a  number  of  years.  William  G.  Mosley  will 
take  over  ^Ir.  Bradley's  territory  in  the  South. 

S.  C.  Orr  has  joined  the  force  of  the  Langsdorf 
factory  and  will  sell  "(Hrards"  through  western 
Pennsvlvania. 

WERTHEIM  VISITS  PHILADELPHIA 
Joseph  B.  Wertheim,  vice-president  of  the  Web- 
ster Cigar  Company,  of  Detroit,  was  a  recent  visitor 
in  Philadelphia,  where  he  conferred  mth  the  **  Web- 
ster'' distributors,  Dusel,  Goodloe  &  Company,  of  North 
Seventh  Street.  Mr.  Wertheim  stated  that  the  holi- 
day orders  for  ''Webster"  were  so  great  that  only 
35  per  cent,  of  them  couM  be  filled  in  time  for  the 
holiday  business,  and  that  the  factory  was  forced 
to  resume  operations  immediately  after  the  New  Year 
in  order  to  satisfy  the  inereas'ing  demand. 

WOODEN  BOX  BOOSTERS'  ADVERTISING  ON 
SIGN  BOARDS  IN  NEW  YORK 

Considerable  favorable  comment  has  been  passed 
by  the  cigar  industry  on  the  handsome  electrical  sign 
of  the  Wooden  Cigar  Box  Boosters'  Club,  which  has 
been  erected  at  the  northwest  corner  of  Thirty-fourth 
Street  and  Seventh  Avenue,  New  York  City.  The 
sign  carries  the  slogan  of  the  club,  ''The  Best  Cigars 
Are  Packed  in  Wooden  Boxes,''  and  in  connection 
with  it  is  also  displayed  the  design  and  slogan  of  the 
cigar  industry,  "After  All  Nothing  Satisfies  Like  a 
Good  Cigar." 

KREIDER  OPENS  NEW  STORE 

A  new  store  has  been  opened  on  Juniper  Street, 
just  opposite  the  City  Hall,  to  be  known  as  the  Juni- 
per Cigar  Company.  It  is  understood  this  store  is 
owned  and  operated  l)y  William  Kreider,  who  was  for- 
merly associated  with  the  "44"  cigar  and  later  was 
foreman  in  the  "Madam  Butterfly"  factory. 

BECK  &  LEVI  TAKE  OVER  METROPOLITAN 
Joseph  If.  Beck,  who  has  manufactured  cigars  in 
Philadelphia  for  many  years,  and  Jerome  B.  Levi, 
have  acquired  the  factory  and  offices  of  the  ]\[etropoli- 
tan  Cigar  Company,  at  29  Bank  Street,  this  city  and 
will  manufacture  the  "Edmund  Halley"  and  "La  Sit- 
uation" cigar  there  in  the  future. 


February  1,  1924 


THE  TOBACCO  WORLD 


IN   RE   GEORGIA   STAMP  TAX   LAW 

The  following  bulletin  has  been  mailed  to  its  vari- 
ous members  by  the  Tobacco  Merchants  Association  in 
regards  to  the  Georgia  Tax  Law:  '      ^^ 

In  the  suit  brought  to  test  the  constitutionality  of 
the  10  per  cent,  tax  law  on  cigars  and  cigarettes,  the 
application  for  a  preliminary  injunction  to  restrain 
the  state  officers  from  collecting  the  tax  pending  the 
final  determination  of  the  suit  has  been  denied  by  the 
Court. 

The  Court  has,  however,  at  the  same  time  granted 
a  supersedeas  which  amounts  to  a  continuation  of  the 
restraining  order  heretofore  granted,  subject  to  cer- 
tain conditions  and  modifications  which  may  be  sum- 
marized as  follows: 

(a)  That  pending  the  final  determination  of  this 
suit,  dealers  shall  be  required  to  purchase  and  attach- 
the  necessary  tax  stamps  in  accordance  with  the  statute, 
but  that  the  funds  received  for  such  stamps  shall  be 
held  by  Revenue  Commissioner  John  M.  Vandiver  as 
custodian  who  must  deposit  same  in  a  designated  bank 
as  a  specifio  fund  to  be  held  subject  to  the  orders  of 
the  Court  and  not  to  be  delivered  to  the  state  without 
an  order  of  the  Court,  upon  the  fiinal  adjudication  of 
the  case. 

(b)  That  the  complainants  in  this  case,  as  well  as 
such  other  cigar  and  cigarette  dealers  as  may  inter- 
vene in  this  action,  may  secure  such  tax  stamps  from 
the  State  Commissioner  of  Revenue  without  paying 
therefor,  by  giving  a  surety  bond,  to  be  approved  by  the 
Court,  conditioned  for  the  payment  of  the  face  value 
of  such  tax  stamps  in  the  event  of  a  final  adjudication 
of  their  liability  for  such  tax. 

Tobacco  Merchants  Association 
OF  THE  U.  S. 


44th  year 


BUSHELL  JOINS  S.  M.  FRANK  &  COMPANY 

AVilliam  P.  Bushell,  recently  vice-president  of  the 
El  Predomino  Cigar  Company,  of  this  city,  has  joined 
the  sales  force  of  the  S.  M.  Frank  &  Company,  pipe 
manufacturers,  as  senice  manager.  Mr.  Bushell  is 
at  present  on  a  trip  through  Pennsylvania  and  has 
many  friends  in  the  trade  through  his  service  as  a 
cigar  salesman. 


PERCIVAL  R.  LOWE,  JR.,  JOINS  THE  RANKS 

Percival  R.  Lowe,  Jr.,  who  is  associated  w^ith  his 
father  in  the  leaf  tobacco  business,  at  155  Water 
Street,  New  York  City,  was  recently  married  to  Miss 
Marjorie  Kalish,  and  is  receiving  the  best  wishes  of 
his  manv  friends  in  the  trade. 


(MSmtAL  CIGAR  COMPANY  DIVIDEND 

Directors  of  the  General  Cigar  Company,  Incor- 
porated, have  declared  a  quarterly  dividend  of  $2  per 
share  on  the  common  stock,  payable  February  1st  to 
stockholders  of  record  Januarv  23d. 


NOVOTNY  IN  DIFFICULTY 

A  petition  in  bankruptcy  has  been  filed  against 
A.  Xovotny,  Inc.,  cigar  dealer  at  1440  Broadway,  New 
York  City.     Claims  of  $1575  were  mentioned. 


WILLIAM  C.  POPPER  DIES 
William  C.   Popper,  of  the  lithographing  firm  of 
William    C.     Pnp|)er    &    Company,  New   York  City, 
died  on  Januarv  5tli.     lie  was  sixtv-six  vears  of  age. 


JULIUS  FECHT  PASSES  AWAY 
Julius  Fecht,  well-known  cigar  manufacturer,  and 
one  of  the  best-known  citizens  of  Ottumwa,  Iowa, 
passed  away  in  St.  Joseph  Hospital,  that  city,  on  Sat- 
urday, January  19th.  The  funeral  was  held  on  Mon- 
day, January  21st,  at  three  o'clock,  at  the  Elk's  Club. 
Mr.  Fecht  was  born  in  Gennany  in  1849,  and  came 
to  this  country  at  the  age  of  fourteen  years.  In  a  short 
time  he  learned  the  art  of  cigaimaking  and  worked 
in  several  cities  and  finally  settled  in  Ottumwa  in  1880, 
where  he  soon  became  foreman  of  the  factory  of  Benz- 
berg  and  Cheadle.  In  1884  he  decided  to  start  in  busi- 
ness for  himself  and  founded  the  business  that  is  now 
known  as  the  Julius  Fecht  Cigar  Factory.  In  1908, 
Mr.  Fecht  also  entered  the  leaf  importing  business, 
bringing  in  Havana  tobacco  and  in  UM)7  formed  a  part- 
nership with  Senor  Armanda  del  Pino  y  Sandrino,  of 
Cuba,  for  the  growing  and  marketing  of  tobacco.  This 
venture  proved  veiy  successful.  Mr.  Fecht  leaves  an 
estate  estimated  at  $170,000,  and  it  was  his  desire  that 
his  business  should  be  continued  by  the  trustees  of 
the  estate  as  long  as  it  proved  profitable. 


R.  D.  WEINRICH  DIES  SUDDENLY 
R.  D.  Weinrich,  district  sales  manager  for  Lig- 
gett &  Myers  Tobacco  Comj^any,  was  found  dead  in 
his  automobile  on  the  road  just  a  few  miles  north  of 
Newark,  Ohio,  on  Jamiary  9tli.  He  had  just  purchase<l 
the  car  the  day  before  his  death.  A  motorist  who  had 
noticed  the  car  standing  alongside  the  road  for  a 
considerable  length  of  time,  investigated  and  found 
Mr.  Weinrich  dead  in  the  driver \s  seat.  According  to 
physicians,  death  was  due  to  cerebral  hemorrhage. 


NEW  OWNER  FOR  718  MARKET  STREET 
The  cigar  store  formerly  owned  and  operated  by 
J.  Brown  at  718  Market  Street,  has  been  sold  to  Louis 
(iray,  who  will  operate  this  store  in  the  future.  Mr. 
(J ray  tarries  a  fine  line  of  all  the  standard  brands 
of  cigars  and  also  has  several  good  side  lines  on  dis- 
plav. 


JOHN  H.  DUYS  RETURNS 
John  H.  Duvs,  of  the  well-known  leaf  tobacco  im- 
poiting  firm  of  II.  Days  &  Company,  has  returned  to 
New  York  after  a  vacation  spent  in  the  South.  ^Ir. 
Duys  was  accompanied  by  liis  wife  on  the  trip,  which 
included  visits  in  Havana,  Kev  West  and  Palm  Beacii. 


SCHEDULE  OF  HOLLAND  INSCRIPTIONS 

The  spring  inscriptions  of  Sumatra  Tobacco  in 
Amsterdam  and  Rotterdam  are  scheduled  as  follows: 
Amsterdam — March  14  to  21;  April  4  to  11;  May  9 
to  16;  June  6,  and  Julv  4  to  11.  Rottenlam — Mav  2 
and  June  25. 


Paul  Brogan,  ])resident  of  the  firm  of  Dusel, 
Goodloe  &  Company,  cigar  jobbers,  was  a  visitor  in 
New  York  Tuesdav. 


Sam  Paley,  of  the  Congress  Cigar  Company,  was 
a  recent  visitor  to  the  Water  Street  leaf  market,  where 
it  is  understood  he  ])icked  up  considerable  leaf  to- 
bacco for  **La  Palina.'* 


Leo  Weiss,  of  Roig  &  Langsdorf,  Incorporated,  is 
on  a  tri])  through  the  Middle  Western  States  in  ihe 
interest  of  **Oirards. '* 


10 


44th  year 


THE  TOBACCO  WORLD 


February  1,  1^24 


DETROIT 


Dick  Tobin*s  Son  Passes  Away — Annual  Automobile  Show 

Bigger  and  Better  Than  Ever^New  Town  Club  to  Be 

Biggest  and  Best  in  the  Country — Wadsworth- 

Campbell  Box  Company  Has  Bad  Fire — ^Tom 

Powell  Joins  Berriman  Brothers — W.  J. 

Seidenberg  Visits  Detroit 


ft'"   -^ 


Detroit,  Mich.,  January  25,  1924. 

Kit  hard  Tobiii,  tive  years  of  age,  son  of  Dick  To- 
bin,  of  the  Falk  Tobacco  Company,  died  Friday,  Jan- 
uary 25th,  at  his  home,  7CK)  Lemay  Avenue,  Detroit, 
Mich.  The  many  friends  extend  to  them  their  heart- 
felt sympathy  in  thier  great  loss  and  sorrow. 

ETKOIT'S  twenty-tliird  annual  automobile 
show  was  fonnally  opened  on  Saturday,  Janu- 
ary 19,  at  Convention  Hall,  on  upper  Wood- 
ward and  Cass  Avenues.  The  first  night  drew 
a  record-breaking  crowd,  who  came  early  and  stayed 
late,  each  passing  the  verdict  of  its  being  the  biggest 
and  l.est  and  surpassing  all  previous  Detroit  auto 
shows.  Al'ore  than  four  hundred  motor  vehicles,  trucks 
Slid  motor  boats  were  on  display,  and  keen  interest  was 
sliown  in  four-wheel  brakes  and  balloon  tires.  It  is 
claimed  that  Nineteen  Twenty-four's  contribution  to 
the  motor  world  is  the  most  brilliant  and  complete  array 
of  cars  that  have  ever  been  offered.  Record-breaking 
Ijrcxhiction  which  prevailed  last  year  enabled  the  manu- 
facturers to  put  more  in  their  cars  at  the  same  price, 
or  to  produce  the  same  high  grade  of  cars  at  a  lower 
I-uice;  either  way  the  motorist  benefits.  Predictions 
nre  that  this  year's  production  will  exceed  that  of 
Nineteen  Twenty-three  by  many  thousands  of  cars. 

The  big  surprise  which  has  been  heralded  daily  for 
the  past  few  weeks  by  the  Aviation  Town  and  Country 
( lub,  was  held  on  Tuesday,  January  15,  at  the  Town 
T[ouse,  1422  AVasliington  Boulevard,  with  a  banquet 
and  dance,  whicji  proved  to  be  a  most  auspicious  oc- 
casion. The  nature  of  tlie  surprise  to  the  club  members 
and  tlieir  guests  was  the  announcement  bv  the  board  of 
<iirectors  of  a  new  town  club  of  thirtv-t*wo  stories  to 
be  budt  at  a  cost  of  ?t^2,000,000,  bv  the*  Book  Estate'  at 
VNashington  Boulevard  and  Clifford  Street.  The  club 
wdl  have  spacious  lounges,  dining-rooms,  general  and 
l)rivate  l)anquet  hall,  recreation  parlors,  sixteen  floors 
of  sleeping  rooms,  baths,  swimming  pool,  indoor  golf 
course,  exercise  pavilion  and  children 's  club.    The  erec- 


Countrv  dub,  in  connection  w-itli  the  beautiful  eight 
hundred  and  twenty-three  acre  countrv  estate,  located 
in  Oakland  Count v,  the  privileges  and  advantages  of 
the  finest  club  building  in  the  world.  This  clubhouse 
18  to  be  built  in  architectural  hamonv  with  the  magni- 
ficent  Book  Building,  Book-Cadillac  Hotel,  Washington 


Boulevard  Building,  and  other  buildings  erected  by  the 
Book  Estate  on  Washington  Boulevard,  according  to 
plans  now  completed  by  Louis  Kamper,  architect.  Fred 
W.  Warner,  president  of  Aviation  Club,  in  a  statement 
issued  Saturday,  declared  that  he  wants  Detroiters  to 
realize  that  the  new  aviation  club  building  will  mark  a 
long  stride  forward  in  the  development  of  family  dub 
life  in  the  United  States,  and  that  the  new  club  will  be 
the  first  modem  club  in  any  large  eity  in  the  country  to 
make  equal  provision  for  men,  women  and  children. 

Charles  Higgins,  manager  of  the  cigar  department 
of  Lee  &  Cady,  Incorporated,  has  returned  from  a 
business  trip  to  New  York  City  and  Philadelphia. 

Prank  Will,  of  the  G.  H.  P.  Cigar  Company,  man- 
ufacturers of  the  famous  **E1  Producto''  cigar,  was  a 
recent  visitor  to  Detroit,  where  his  companv  operates 
their  own  distributing  plant.  The  local  ^branch  is 
under  the  management  of  Harry  P.  Stamm,  who  re- 
ports the  *'P:1  Producto"  brand  as  growing  in  popu- 
laritv  everv  dav. 

''Personality"  cigars,  were  served  at  the  ban- 
quet tended  to  Senator  Hiram  W.  Johnson  at  the  De- 
troit^ Union  League  Club,  on  Thursday,  January  17. 

Tom  Powell,  formerly  manager  of  the  cigar  de- 
T)artment  of  the  Warden  Grocery  Company,  Grand 
Rapids,  Mich.,  has  accepted  a  position  with  Berriman 
Brothers,  Incorporated,  Tampa,  Fla.,  and  will  cover 
the  States  of  Ohio,  Michigan  and  Indiana.  Our  old 
friend  Tom  has  had  many  years  experience  on  the 
road  and  is  a  regular  Knight  of  the  Grip,  we  one  and 
all  extend  to  him  our  best  wishes  for  success  and 
hope  that  he  will  sell  a  million  each  of  **Jose  Vila,'* 
*;Don  Cosmo,"  ** Val-Key-Ree"  and  ' ^ Sinceridad " 
cigars,  in  every  state  he  makes. 

Fire  of  unknown  origin  did  damage  estimated  at 
between  $50,000  and  .$75,000  to  the  box  factory  of  the 
U  adsworth-Campbell  Box  Companv,  on  Monroe  Ave- 
nue, Monday  night,  January  14th.*  Owing  to  the  hy- 
drants being  frozen  in  the  immediate  neighborhood, 
the  fire  gained  considerahle  headwav,  and  onlv  the 
gallant  work  of  the  fire  department  saved  the  plant 
from  entire  destruction.  The  fire  staried  in  the  boiler 
room,  eating  its  way  to  the  second  floor,  destroving 
many  thousands  of  feet  of  splendid  cedar,  power  plant 
planer,  saws  and  many  valuable  machines.  Complete 
new  stock,  materials  and  machinerv  is  being  rushed  by 
special  train,  and  Mr.  Campbell  states  the  plant  will 

(Continued  on  Page  18) 


February  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


11 


ii^U. 


V 


"■•<i 


r'^^:''^. 


ws  From  Congress 


-  Miuni  m 


Ji.JLyMl!' 


■y 


M|i 


m 

I  III- 


uiBMsiear' 


ipmEJUiit] 


^-'^'miL£'Mk»,u^. 


_        'AND 

Federal 
Departments 


N.  C.  L.  T.  A.  President  Pleads  for  Lower  Taxes  on 

Tobacco 

Washington,  D.  C. 
iVCREASED    revenues    would   result   from   a 
lower  tax  rate  on  cigars,  declared  Joseph  Men- 
delsohn, president  of  the  National  Cigar  Leaf 
XT  ^-Lobacxo  Association,  who  appeared  before  the 

House  Committee  on  Ways  and  Means  on  January  18 
to  urge  that  consideration  be  given  the  subject  of  to- 
bacco in  revising  the  revenue  law. 

Mr.  Mendelsohn  urged  that  a  horizontal  reduction 
be  made  m  the  cigar  taxes,  pointing  out  that  the  pro- 
duction of  cigars  in  1922  was  lower  than  in  1901,  in 
spite  of  the  tact  that  tlie  population  of  the  United  States 
during  that  period  h.ad  increased  more  than  30  per 
cent,  froductioii  in  1922,  lie  said,  totaled  6,621,173,340, 
against  6,914,639,012  twenty-two  years  previous.  Dur- 
ing that  same  period,  liowever,  the  production  of  ciga- 

'^O7mr5^nm''*^^ao  ^'-'^V' :^^^^^mm  in  1901,  to 
^0,/ 00,000,000  in  1922,  and  there  was  an  additional  in- 
crease of  13,000,000,000  in  1923,  while  the  production  of 
cigars  practically  remained  the  same  as  in  1922 

•'After  a  careful  study  of  this  problem,  aiid  with 
an  experience  of  many  years  in  the  industrv  and  a 
close  familiarity  with  the  vicissitudes  which  have  fol- 
lowed it,  we  do  not  hesitate  to  sav  that  the  chief  rea- 
son tor  the  failure  of  cigar  production  to  show  a  nor- 
mal increase  in  line  with  that  of  other  branches  of  the 
tobacco  industr}',  has  been  the  burdensome  taxation 
winch  was  cheerfully  borne  during  the  war,  but  which 
we  now  submit  should  be  lifted  proportionately  to  the 
lightening  of  other  burdens,  to  which  vour  committee 
IS  now  giving  consideration,"  said  Mr.  Mendelsohn. 

** In  evidence  of  our  contention  with  respect  to  the 
ettect  of  war  taxation,  we  beg  to  call  vour  attention 
to  the  trend  of  cigar  production  since  1917.  In  that 
year  and  in  the  three  years  following  when  industrv 
and  consumption  were  under  the  influence  of  the  war 
boom  production  averaged  over  8,000,000,000  cigars  per 
?"'n^'?J.^^^^  ^^^^'  however,  there  was  a  decline  of  over 
1,000,000,000;  in  1922  there  was  a  further  loss  of  half 
a  billion,  while  in  1923  production  but  little  more  than 
held  its  own. 

**Li  seeking  a  cut  in  the  war  tax  rate  on  cigars 
we  are  not  asking  that  this  industrv  shall  be  relieved 
01  any  part  of  the  burden  of  supporting  the  Govern- 
ment winch  It  should  j)roperiv  l>ear;  we  are  askino- 
merely  that  you  will  enable  this  industiT  to  live  and  to 
make  progress  in  line  with  the  development  of  the 
country  Further,  we  do  not  hesitate  to  predict  that  a 
rational  revision  of  the  war  taxes  on  cigars  will  in  a 
short  time,  if  not  immediately,  result  in  such  an  in- 
crease 111  production  and  consumption  as  will  net  the 


FffOM  OUR  >VASHtNOTON  BUREAU  6g4iBgE  BUIIOWG 


Government  a  larger  revenue  from  this  source  than  is 
now  received. 

^  "As  the  taste  of  cigar  smokers  demands  the  use 
ot  a  certain  proportion  of  imported  tobacco  for  filler 
purposes  m  the  majority  of  ail  cigars,  it  follows  that 
any  increase  in  production  will  not  onlv  vield  additional 
internal  revenue  but  also  a  substantial  amount  of  cus- 
toms duties,  which  are  levied  upon  cigar  leaf  at  rela- 
tively high  rates. 

*'Jn  addition  such  increased  production  will  mean 
a  greater  demand  upon  the  fanners  for  their  leaf  to- 
bacco, the  complete  absorption  of  the  labor  supplv  and 
cessation  ot  unemployment,  and  greater  prosperity  for 
llie  many  thousands  cigar  manufacturers,  many  of 
whom  twlay  are  making  but  a  precarious  living. 

''This  brings  us  to  one  of  the  most  important  and 
one  ot  the  most  depressing  facts  our  industrv  is  fac- 
ing. In  19CK)  when  the  annual  production  of  cigars 
approxiniated  7,()00,0{)0,()()(),  there  were  27,674  factories 
m  the  I  lilted  States.  To<lay  the  total  is  a  bare  12,000* 
a  reduction  of  nearly  60  per  cent,  in  approximately 
twenty  years.  We  do  not  need  to  tell  you  that  thig 
means  not  only  the  failure  of  more  than  15,000  small 
business  concerns  to  eke  out  an  existence,  but  also  that 
It  reflects  a  concentration  in  the  industrv  which  if 
continued,  will  show  a  mono[)olistic  tendeiiev  that  Con- 
gress as  the  taxing  power  will  be  obliged  to  consider 

'I  Ihe  pre-war  rate  of  tax  on  cigars  was  a  Hat  $3.6() 
per  thousand.  Lariy  in  the  war  a  graduated  scale  of 
laxation  was  adopted  against  which  the  industrv  pro- 
tested  not  only  because  of  the  severitv  of  the  proi)osed 
increases,  but  also  because  we  did  nut  believe  that  the 
imposition  of  a  gra<luated  scale  was  the  proper  methotl 
ot  taxing  cigars.  The  war  project  of  cigar  taxation 
as  It  stands  today  divides  the  i)ro(luct  into  five  classes, 
as  to  ows:  Class  A  $4;  class  H,  .f(j;  class  (\  $9;  class 
I>,  if  12,  and  class  E,  .+15. 

J.-  in'^^^^  ^urrent  average  rate  of  taxation  averages 
^i.li)  per  thousand,  or  an  increase  of  exactlv  1(K)  per 
cent,  over  the  pre-war  rate.  Is  it  not  evident,  there- 
lore,  that  this  enormous  percentage  increase  applied  to 
an  industry  at  a  time  when  for  iiearlv  twenty  vears  it 
had  made  little  or  no  progress  was  iaVgelv  responsible 
lor  the  declines  since  recorded? 

**Tlie  tobacco  industry  todav  jirovidcs  a  lar<'-er 
revenue  for  the  support  of  the  Government  than  miv 
other.  .\ot  only  do  the  t(>bacco  growers  the  leaf 
<lealers  the  cigar  manufacturers,  an<l  tlie  tobacco  prod- 
ucts retailers  pay  their  share  of  income  and  other  taxes 
into  the  Federal  Treasury,  but  customs  and  internal 
revenue  taxes  are  assessed  upon  our  ])ro(lucts  aoLrrccraf- 
nig  for  the  year  1923,  over  $350,000,000.  Of  this  amount 
tlie  taxation  of  cigars  provides  an  internal  revenue  of 

(Co)it'un(C(l  on  Poffr  Id.) 


12 


44th  year 


THE  TOBACCO  WORLD 


February  1,  1924 


THE  ANTHRACITE  REGION 

WILKE5-BARRE  SCRANTON 
HAZELTON 


PIE  annual  stockholders^  meeting  of  the  Penn 
Tobacco  Company  of  Wilkes-Barre  was  held 
at  their  plant  a  few  days  ago,  a  large  num- 
ber of  stockholders  were  present,  a  report  of 
the  business  for  the  year  was  read  by  President  Henry 
Weigand  and  a  general  discussion  of  affairs  of  the 
company  followed.  The  following  directors  were 
elected :  Henry  Weigand,  John  H.  Uhl,  C.  W.  Laycock, 
F.  C.  Kirkendall,  H.  G.  Marcy,  George  Drury  and  Mrs. 
Sara  J.  Uhl.  The  Penn  Tobacco  Company  are  large 
manufacturers  of  smoking  and  chewing  tobaccos  and 
the  well-kno\Mi  ''0.  K.''  cigarette.  They  are  one  of 
the  largest  independent  manufacturers  in  Pennsyl- 
vania. 

The  enterprise  Cigar  Company  of  New  York  is 
coming  here  with  their  high  grade  line  of  clear  Havana 
cigars  in  about  a  dozen  different  styles  and  shapes. 
Their  cigars  are  called  **Gantemo''  and  have  a  won- 
derful label  that  is  very  attractive.  This  cigar  looks 
like  a  winner  and  is  being  put  over  big. 

A.  J.  Newman,  who  until  recently  was  manager 
of  the  P.  Lorillard  Company 's  little  cigar  department, 
has  resigned  this  ix)sition  mth  the  above  concern  and 
has  taken  over  the  sales  managership  for  the  full  line 
of  cigars  for  Bayuk  Cigar  Company,  Incorporated,  of 
Philadelphia.  Lots  of  luck,  A.  J.,  with  your  new  con- 
cern. 

The  second  annual  Tobacco  Industries  Exposition 
opens  at  the  Seventy-first  Regiment  Armory,  New 
York  City,  on  the  twenty-eighth  of  January,  and  con- 
tinues for  one  whole  week.  This  is  a  great  proposi- 
tion for  all  interested  in  tobacc^js  of  all  kinds  and 
tliould  be  taken  in  good  grace  by  all  manufacturers. 
Wish  we  could  be  there,  as  we  believe  that  we  could 
learn  a  lot  about  tobacco  that  we  don't  know,  and 
everj'  one  attending  should  leave  this  show  with  a  bet- 
ter knowledge  of  tobacco  than  when  he  went,  so  Dia- 
mond Bill  sez,  go  while  the  going  is  good,  and  boost 
as  you  never  did  before.    Let's  do. 

AVaitt  &  Bond's  *'Blackstone"  is  now  being  made 
in  a  new  chubby  size  called  *' Midget"  at  five  cents, 
and  ought  to  go  good,  esi)ecially  for  the  man  who  en- 
joys a  small  cigar,  as  it  is  only  large  enough  for  a 
few  good  puffs.  This  **Blackstone"  cigar  in  all  sizes 
is  jobbed  by  the  Star  Tobacco  Company,  Wilkes- 
Barre. 

The  St.  CTaude  Pipe  Company  of  New  York  City 
is  one  more  of  the  many  new  pipe  and  jobbing  houses 
that  are  coming  through  this  region.  The  St.  Claude 
Pipe  Company  are  importers  as  well  as  jobbers  and 
are  handling  a  big  line  of  imported  Weschel  pipes,  ci- 
gars, cigarette  holders  and  novelties  of  all  kinds.  Come 
and  come  often. 

HaiTy  McKeown,  special  representative  for  the 
(Sark  &  Snover  Company,  Scranton,  Pa.,  is  a  very  fine 
chap  and  always  has  a  deal  on  for  his  company  that 
is  always  a  good  one.  The  Clark  &  Snover  Company 
have  been  making  tobaccos  for  the  past  fifty  years  and 
are  making  eleven  different  kinds,  for  smoking  and 


chewing.  Harry  has  been  with  the  Clark  &  Snover  Com- 
pany for  the  last  five  years  and  is  now  covering  four 
counties.  Harry  sure  has  come  along  big  for  so  short 
a  time  with  a  big  house,  but  the  old  saying  as  it  al- 
ways goes,  you  can  never  keep  a  *'good"  man  down, 
and  this  goes  for  Harry. 

**  Garcia  Grande"  cigars,  manufactured  by  the 
Julius  Klorf ein  Cigar  Company,  of  New  York,  are  now 
being  handled  by  the  Scranton  Tobacco  Company, 
Scranton,  Pa.,  and  are  proving  a  big  winner.  The 
Scranton  Tobacco  Company  is  putting  this  cigar  over 

A  few  of  the  new  cigar  stores  to  be  opened  in  this 
region  are  the  ones  of  John  Dooley,  Main  Street,  Du- 
pont.  Pa.;  Milton  J.  Leichtman,  in  the  lobby  of  the 
Ilazleton  National  Bank,  and  Joseph  Surman,  West 
Broad  Street,  Hazleton,  Pa.  Gentlemen,  we  wish  you 
luck  in  the  cigar  game  and  we'll  remember  *' Nothing 
satisfies  like  a  good  cigar." 

Diamond  Bill  sez — We  believe  that  a  store  should 
take  care  of  its  own  interests,  but  that  only  can  be 
done  by  taking  care  of  your  **  customers, "  so  that  fa- 
miliar faces  may  greet  you  from  day  to  day  and  year 
to  year  and  don't  forget  to  say  ** Thank  you." 

I  understand  that  the  P.  Lorillard  Company  is 
about  to  acquire  the  control  of  the  Consolidated  Cigar 
Company,  makers  of  the  well-kno^\^l  brands  of  cigars, 
** Mozart,"  **Adlon,"  *' Dutch  Masters,"  *^ 44,"  and 
others.  What  is  the  old  world  coming  to  next!  It 
is  said  that  officers  of  both  companies  have  held  sev- 
eral conference.    Well,  I  can't  stop  you,  so  go  to  it. 

Charles  Berger,  ** special  cigar  man"  for  the  Sper- 
ling Tobacco  Company,  has  been  given  quite  a  boost 
by  the  above  concern.  Charlie  has  been  made  **  spe- 
cial man"  due  to  hard  work  and  his  business  is  to  open 
new  accounts  for  the  Sperling  Tobacco  Company,  and 
Charlie  knows  how  to  do  it.     Good  luckl 

The  American  Tobacco  Company  recently  put  on 
a  big  deal  on  their  ** Lucky  Strike"  cigarettes,  which 
proved  a  big  success,  and  Tom  B.  Moore,  special  rep- 
resentative, feels  great  about  its  success.  Tom  is  well 
pleased  and  says  I  told  you  we  would  put  it  over. 
And  so  he  did.  The  American  Tobacco  Company 
should  give  Tom  a  bigger  field  to  work  in  as  he  is 
surely  a  great  worker.  From  all  reports  I  guess  the 
American  Tobacco  Company  knows  it.  Call  and  see 
us,  Tom. 

The  Allen  R.  Cressman  Company,  of  Philadelphia, 
Pa.,  manufacturers  of  the  '* Manuel"  and  *' Counsel- 
lor" cigars,  are  doing  their  bit  in  advertising  their 
cigars  in  local  jjapers,  by  inserting  the  following: 
Gerald  H.  Saunders,  local  representative.  Ratter 
Street,  Kingston,  Pa.  This  sure  does  please,  and 
helps  their  cigars  a  lot.  For  when  any  one  is  short, 
they  'phone  Mr.  Saunders  and  he  brills  you  over  your 
cigars  at  once.  Have  confidence  in  your  cigars  as 
well  as  your  ** salesman"  and  prove  yourself  su(K5ess- 

(Continued  on  Page  22) 


February  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


13 


Th 


e  Box  Is  Imporrnnr 


After  all 


Spanish  Cedar  Cigar  Boxes 
Make  Good  Cigars  Better!" 


Cigars  ''By  the  Box''/ 
Cigars  from  the  ''Box''! 
In  either  case,  the  Box 
IS  of  some  importance 
to  the  Smoker.  From 
experience,  he  comes 
to  favor   Cigars   from 

Spanish  Cedar  Boxes. 
The  "Spanish  Cedar 

Cigar  Box**  is  service- 
able and  attractive,  and 
much  more.  It  fixes  the 
Flavor  and  Blend  of 
Good  Cigars,  and  gives 
the  Manufacturer  a 
comfortable  feeling  of 
assurance  against  dele- 
terious changes  or  modi- 
fications in  the  Quality 
of  his  Merchandise. 

Better  than  all  other 
Containers!  Only 
slightly  higher  in  price, 
if  at  all ! 

{ADVERTISEMENT) 


I 


iliiliiiiiiiiiiiiiiiiiiiH 


14 


44th  year 


THE  TOBACCO  WORLD 


February  1,  1924 


February  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


Business  Building 

By  a  Trained  Business  Man  M 

AoVERTtSER 

'^i   WRITTEN  ESPECIAaV  FOB    THE  HSOBI^O  WORLD  BVA.E.P  - 


44th  year 


15 


^^f^'^X* 


EKE  is  a  reference  to  "the  dead  past,''  and  I 
wish  to  expatiate  brierty  thereon. 

A  great  business  man,  who  has  built  up 
the  hugest  ])usiness  of  his  kind  in  the  world, 
stated  that  he  did  not  permit  the  faults  and  failures 
of  the  past  to  i)ut  brakes  on  his  work  for  the  future, 
^lany,  very  many,  (h)  this,  said  he,  and  the  business 
editorial  before  me  states  the  same. 

Let's  interrogate  the  witnesses — you  and  I  being 
the  witnesses. 

Are  we  sitting-  back  discouraged,  disappointed, 
disilhisioned,  grouching,  complaining*,  bemoaning  and 
bewailing  that  luck  is  "agin  us'';  that  we  have  tried 
ami  tried  and  tried  to  "amount  to  something,"  and 
that  the  little  demon  of  ill-luck  always  puts  a  crimp  in 
our  efforts? 

If  so,  that's  "the  dead  past.'' 

For  goodness'  sake,  let  us  bury  it.  This  is  going 
to  be  a  good  vear,  but  a  tiercel v  busv  one.  If  w^e  sit 
back  our  competitors  will  snatch  away  our  bone.  We 
want  to  get  the  "busy  complex,"  the  Fonvard  March 
temperament,  the  will-to-do,  and  then  go  to  it  with 
might  and  main. 


Ct3     Ct]     Ct3 


I've  l>een  making  a  special  drive — gunning  after 
Business  Pointers.  A  large  manufacturer  plans  to 
write  a  series  of  circular  letters  to  retail  dealers  in 
another  line — letters  which  are  intended  to  give  them 
l)ointeis  on  business  pushing.  An<l  he  engaged  me  to 
get  information  and  jilan  the  letters. 

He  wante<l  something  new.  Something  which 
wouhl  tremendously  aid  retailers.  Something  radical 
and  startling.  So  1  took  my  faithful  smooth  l>ore  and 
went  gunning  for  big  game.  Talked  to  merchants,  in- 
ftld©  salesmen,  outside  salesmen,  business  professors. 
Also  read  books,  and  speeches,  and  trade  journals, 
galore. 

But  things  new,  and  radical,  and  tremendously 
helpful,  didn't  fill  the  sky  to  darken  the  sun.  Neither 
did  they  abound  in  crowds  upon  the  street. 

About  the  only  thing  I  found  was  "the  same  old 
stuff."  Just  as  you  tiiul  the  same  old  stuff  when  you 
sit  down  to  a  meal  prepared  by  Friend  Wife. 

I  took  the  same  old  stuff*  however — and  I  sure  ha<l 
collected  a  lot  of  it.  I  picked  out  the  best  things  there, 
spiced  them  up  with  suggestions  of  improvements,  of 
refinements,  of  more  enthusiastic  interest,  of  the  will- 
to*wia— «nd  then  wrote  the  series  of  letters. 

You  see,  I  di<l  Just  as  you  would  <lo  if  you  tried 
to  help  Friend  Wife  improve  her  dishes.  You  would 
go  down  to  tt  delicatessen  store  and  get  some  peppt^rs 
and  spice  and  everything  nice;  your  wife  would  sprin- 


kle it  over  the  same  old  dishes,  and,  gee !  how  it  would 
give  them  that  Good  Taste.     M-m-m-m! 

Well,  that's  what  the  letters  seemed  to  do.  The 
hnanufacturer  said  he  received  lots  of  commendation 
from  jDleased  retailers,  and  they  stated  that  the  let- 
ters had  helped  them  greatly  to  increase  their  sales. 

Therefore,  if  you  want  to  push  things  my  sug- 
gestion to  you  is  to  "spice  up." 

Cj3    Cj3    C53 


Didya  see  that  article  in  your  favorite  newspaper 
the  other  day?  About  a  ])rominent  Western  doctor 
who  was  talking  at  a  meeting  of  medicos!  He  said 
how  these  parlous  times  are  creating  "nerves"  among 
all  classes  of  people.  Upsetting  the  calm  plaeiditj^  of 
their  lives  ancl  making  their  tempers  shorter  than  pie- 
crust, so  they  scold  their  wives,  kick  the  dog,  cuss 
their  clerks,  and  make  nuisances  of  themselves  gener- 
allv. 

•  

He  said  he  tells  'em  to  smoke.  To  smoke  mild 
cigars  or  gentle  tobacco. 

Thev  used  to  be  able  to  soothe  their  nerves  with 
damp  stuff,  which  gave  them  that  contented  feeling, 
but  now  that  it  is  taboo,  the  mild  cigar  is  next  best. 

So  there  you  are! 

AVhy  not  capitalize  this  ideaf  Why  not  become 
a  rooter  for  a  strict  enforcement  of  Mr.  Volstead 's 
justly  celebrated  law,  and  then  advertise  your  sooth- 
ing cigar.  Talk  it  up.  Tell  your  customers  that  it  is 
the  soothingesl:  thing  this  side  of  the  Rocky  Moun- 
tains. That  doctors  recommend  it,  and  men  cry  for 
it;  that  it  quiets  the  most  rantakerous  case  of  nerves 
and  makes  a  man  as  calm  and  happy  as  a  Jersey  cow 
in  a  field  of  rich  clover. 


C33    Cj3    Cjl 


**  Stop  Thief  I '^  f  leard  tliis  cr>'  the  other  day 
as  X  wa«  passing  a  large  department  store;  and  a 
young  man  ran  from  the  store  m  hot  haste  pursuetl  by 
two  or  three  clerks  of  the  store.  The  people  outside 
took  up  the  cry,  and  soon  a  crowd  was  hot  on  the 
chase.  They  quickly  caught  him,  and  the  patrol  wagoB 
took  him  to  the  lockui). 

There  is  a  thief  still  at  large,  he  is  roWbing  a 
fl^inber  of  my  rea<lers — and  it  giv^es  me  grave  con- 
cern. How  many  he  is  robbing  I  do  not  know,  but  1 
fear  me  it  is  more  than  1  like  to  admit.  ^ 

I  have  his  name,  though,  and  I'm  po^^  le^tf 
you  to  "Stop  Thief!'' 

{Continued  on  Page  23) 


The  Model  L  Universal  Short  Filler  Bunch  Machine 


The  advantages  of  using 
the  Model  L  Short  Filler 
Bunch  Machine  may  be 
summed  up  as  follows: 

I.  Straight  or  shaped  work, 

both  well  done, 
a.  Makes  right  or  left  hand 

bunches  perfectly. 
3-  Uniform  size  and  weight 

of  bunches  assured. 

4.  A  very  substantial  saving 
in  labor  costs. 

5.  It  will  work  large  size  or 
mixed  CUT  scrap. 

6.  A  long,  even  rolling  for 
better   smoking   qualities. 

f.  Damp  or  dry  tobacco 
handled  with  equally  good 
results. 

8.  Low  cost  of  upkeep:  does 
not  easily  get  out  of 
order. 

9.  The  easily  adjustable 
weighing  scale  meets  all 
requirements  as  to 
changes  in  sizes  and 
weather  conditions. 

I«.  Fluffy  filler  because  the 
tobacco  is  lifted  from  a 
hopper—a  decided  im- 
provement over  the  grav- 
ity method  of  feeding. 

Price  $650  Complete 

l.o.b.  Factory,  Newark,  N.  J. 


The  5c  Cigar 

and  its  problem  for  the  cigar  manufacturer 

HOW  to  put  out  a  nickel  cigar  at  a  profit,  is  today  a  question  that  is 
puzzling  manufacturers.  Many  of  them  have  nickel  brands  and  are 
♦k  *  *i.  ^*^*M*"y  putting  them  out  at  a  loss.  They  are  worrying  along,  hoping 
that  the  price  of  tobacco  will  drop  or  something  else  will  break  in  their  favor 
so  that  It  will  again  be  possible  to  turn  out  a  5c  cigar  profitably. 

The  solution  of  this  problem  lies  In  the  use  of 
labor  savlnfi  machinery 

The  Model  L  Universal  Short  Filler  Bunch  Machine  will  play  an  important  part 
tor  ajiy  manufacturer  who  is  putting  out  a  5c  cigar  or  contemplating  doing  so. 
It  will  go  a  long  way  towards  answering  the  question— how  to  do  it  at  a  profit 

•S'cn''*'"''t-~'^j")'''*\'"'*''.*  '°4»y  "*  paying  anywhere  from  $2.50  to 
»J.&U  per  thousand  for  bunch  makins  either  straight  hand  work  or  using 
small  hand  devices  Figuring  on  this  basis,  the  Mode!  L  Bunching  Machine 
will  show  up  as  follows: 

Cost  per  M. 
Present  hand  method    -  .  .  .  .  $2.50 

Model  L  Machine  method       -  .  .  .  'go 

Net  Saving  .  .  $1.60 

This  net  saving  represents  the  difference  between   turning  out  a  5c  cigar 
[profitably  and  breaking  even  or  in  many  cases  turning  it  out  at  a  loss. 

The  Model  L  Universal  'Bunch  Machine  Wilt  produce  from 
450  to  500  high  grade  bunches  per  hour 

The  bunches  are  uniform,  because  the  filler   for  each   one   is  automatically 
weighed.    It  works  large  size  or  mixed  cut  scrap. 

UNIVERSAL  TOBACCO  MACHINE  CO. 

116  WEST  32nd  STREET.  NEW  YORK  F„tory:  Newark,  N.  J. 


16 


44th  year 


THE  TOBACCO  WORLD 


February  1,  1924 


February  1,  1924 


♦ 


News  from  Congress 


{Continued  from  Page  11 ) 

approximately  $48,000,000  and,  in  our  opinion,  would 
provide  a  substantially  larger  sum  if  the  rate  of  tax 
were  reduced  in  line  with  our  recommendations. 

**  There  can  be  no  doubt  that  the  present  rate  of 
tax  on  cigars  is  above  the  scientific  revenue  point  for, 
as  we  have  already  indicated,  production  is  declining 
in  spite  of  the  fact  that  other  branches  of  the  industry 
are  expanding  and  increasing  their  output.  This  de- 
cline means  a  reduced  demand  for  the  product  of  the 
tobacco-raising  farmer,  unemployment  in  the  little 
army  of  cigarmakers,  bankniptcy  and  failure  for  thou- 
sands of  small  manufacturers,  and  a  significant  reduc- 
tion in  the  incentive  to  the  surviving  producers  to  im- 
prove their  product  and  thus  give  the  smoker  a  better 
article  for  his  money. 

**The  cigar  industr>^  is  marked  by  certain  char- 
acteristics which  certainly  should  commend  it  to  the 
careful  consideration  of  Congress.  The  growing  of 
cigar  leaf  tobacco  has  been  greatly  encouraged  by  the 
Department  of  Agriculture,  and  provides  employment 
for  the  most  enterprising  and  skillful  class  of  farmers 
to  be  found  in  our  country.  With  a  maximum  demand 
Ifor  their  output,  the  American  cigar  leaf  ])roducing 
farmers  have  an  opportunity  to  make  a  living  and  to 
provide  a  competence  for  their  old  age  that  is  not  af- 
forded by  any  other  agricultural  product.  But  success 
in  this  field  must  alwavs  depend  upon  a  ready  market. 
''A  second  consideration  of  equal  importance  is 
<fie  fact  that  the  production  of  cigars  todav  involves 
skillful  manual  labor  to  the  extent  of  90  per  cent,  of 
the  cigars  produced.  The  production  of  cigarettes  has 
passed  into  the  hands  of  a  few  large  concerns  whose 
product  is  made  by  highly  efficient  labor-saving  ma- 
chinery operated  by  low-cost  labor. 

**A  third  consideration,  in  line  with  American 
tradition,  is  the  fact  that  the  manufacture  of  cigars 
can  be  engaged  in  by  enterprising  men  with  small 
capital  and  carriefl  on  upon  a  small  scale,  thus  develop- 
ing initiative  and  encouraging  the  spirit  of  independ- 
ence so  characteristic  of  the  American  citizen.  But, 
obviously,  something  m.ust  be  done  to  prevent  the  fur- 
ther decline  in  cigaimaking  establishments  which,  as 
we  have  shown,  have  fallen  off  no  less  than  60  per  cent, 
in  the  comparatively  short  period  of  twenty  years.'* 

^  Replvinir  to  questions  by  members  of  the  com- 
mittee. Mr.  Mendelsohn  said  that  while  the  consump- 
tion of  cigarettes  has  increased  enormously,  the  decline 
of  the  cigar  industn*  has  been  due  to  the'fact  that  the 
pnce  which  has  to  be  asked  for  a  fairiv  good  smoking 
cigar  IS  above  the  ordinan-  price  which  the  American 
citizen  is  used  to  paving  for  such  a  cigar.  This  was 
the  five-cent  cigar  which  disappeared  during  the  war, 
and  Avhich  is  now  in  the  two-for-fifteen-cent  class.  He 
declared  that  if  an  adequate  horizontal  reduction  is 
made  in  the  cigar  taxes  there  is  no  doubt  but  that 
within  a  shori  time  the  consumption  of  oigars  will  in- 
crease form  one  to  three  billion  a  year,  which  will  give 
the  Government  about  as  much  revenue  as  it  now  de- 
rives. 

SALES  TAX  MEASURE  WILL  BE  PROPOSED  TO 

PAY  SOLDIERS'  BONUS 
A  sales  tax  will  be  proposed  to  pav  for  the  sol- 
diers' bonus,  according  to  Kfpresentative  Frear,  of 
Wisconsin,  in  a  letter  which  ho  has  sent  to  all  mem- 
bers of  the  House  of  Representatives.  Tn  his  letter. 
Congressman  Frear  declares  a  tax  reduction  bill  will 


be  passed,  and  the  administration  will  be  credited 
with  any  reduction  effected,  but  that  the  Mellon  plan 
is  by  no  means  perfect.  The  Wisconsin  representa- 
tive Has  a  plan  of  his  own  which  provides  for  a  50 
per  cent,  normal  tax  reduction  to  every  taxpayer  and 
having  a  combined  surtax  and  normal  tax  reaching 
not  more  than  54  per  cent.,  it  being  his  theory  that 
the  surtax  should  be  retained  ''not  because  of  preju- 
dice against  large  incomes,  but  because  necessities  of 
life  always  absorb  small  incomes  where  reductions  are 
most  needed.''  He  points  out  that  after  the  revenue 
bill  was  passed  last  session,  a  consumption  tax  was 
the  only  alternative  offered  whereby  to  finance  the 
soldiers'  bonus,  and  declares  that  the  same  plan  will 
again  be  proposed  this  session. 

TRADE  ASSOCIATIONS  URGE  PASSAGE  OF 

STERLING-MILLS  BILL 
Representatives  of  a  number  of  trade  organiza- 
tions have  appeared  before  the  House  Judiciary  Com- 
mittee to  urge  the  passage  of  the  Sterling-Mills  bill, 
which  would  make  valid  and  enforceable  written  pro- 
visions or  agreements  for  the  arbitration  of  disputes 
arising  out  of  contracts,  maritime  transactions,  or  for- 
eign and  interstate  commerce.  This  measure  is  sup- 
ported by  associations  in  practically  every  industry. 

The  main  intention  of  the  measure  is  to  eliminate 
friction,  delay  and  waste,  and  maintain  and  establish 
business  amity  and  reduce  the  price  of  commodities 
to  the  consumer.  This  last  is  to  be  accomplished  on 
the  theory  that  a  merchant  in  figuring  his  costs  adds 
to  his  price  a  certain  amount,  representing  the  risk  of 
rejection,  claims,  fault-finding,  etc.,  even  including 
litigation.  If  inexpensive  but  dependable  arbitration 
were  possible,  instead  of  costly  time-consuming,  trou- 
blesome litigation,  it  was  asserted  at  the  hearings,  the 
risk  would  be  correspondingly  smaller  and  the  price 
made  to  conform  therewith. 


Judge 

for 

Yourself 


:<M 


i^i 


.t^JbS? 


?/?J 


The  world^s  most  famous  and 

largest  selling  high  grade  cigarette 


Turkish  Cigarettes  contain  no 
irtificial'flavoring  and  are 
therefore  purer  and  better 
than  other  kinds  of  cigarettes. 
MURADS  are  made  only  of 
100%  Pure  Turkish  Tobacco 


ot  the  finest  varieties  grown, 
and  are  appreciated  and  de- 
sired by  smokers  who  demand 
the  best  the  world  has  to  offer 
in  cigarettes. 


MURAD 


Say  You  Saw  It  in  The  Tobacco  Woeld 


The  Figures  Speak 


IF  irS  COOD- 
irs  PORTO  MCAN 


In  1922,  large  cigars  averaged 
22.1  pounds  of  leaf  to  the 
1,000. 

In  1922,  25,883,000  pounds  of 
Porto  Rican  tobacco  ("Foreign 
Commerce  and  Navigation" 
figures)  were  shipped  into  the 
United  States. 

Counting  45  cigars  to  the  pound 
this  tobacco  represents  over  one 
billion  cigars. 

But  if  most  cigars  contained  only 
part  'Porto  %ican  tobacco— 

How   many   Cigars    contained 
Porto  Rican  Tobacco  in  1922? 


44th  year 


17 


LOOK  FOR  THE 
GUARANTEE  STAMPS 


GOVERNMENT  OF  PORTO  RICO 

TOBACCO  GUARANTEE  AGENCY 


136  Water  Street, 
New  York 


/.  R  VAZQUEZ 

Agent 
Send  for  a  Copy  of  "Tobacco  Trade  Not 


Telephone 
John  1379 


18 


44th  year 


THE  TOBACCO  WORLD 


February  1,  1924 


February  1,  1924 


THE  TOBACCO  WORLD 


Detroit  News 


(Continued  from  Page  10) 
be  in  full  operation  in  about  ten  days.  During  the 
meantime  their  plants  in  Toledo  and  L  oldwater,  Mich., 
will  supply  their  customers  in  Detroit.  The  company 
wishes  to  extend  to  the  local  box  makers  their  thanks 
and  appreciations  for  their  generous  assistance  dur- 
ing their  trouble. 

The  Cyana  Cigar  Company,  of  Detroit,  located  at 
1504  Broadway,  report  business  to  be  very  good  on 
their  brand  ''Cyana."  The  local  company  is  getting 
a  splendid  and  wide  distribution  on  their  brand  in  the 
drug  stores  throughout  the  city  and  according  to  the 
rei)orts  of  tlie  druggists,  the  ''Cyana"  cigar  is  repeat- 
ing rapidly  in  sales. 

S.  P.  Coe,  of  Faber,  Coe  &  Cregg,  Incorporated, 
Xew  York,  X.  V.,  was  on  the  list  of  out-of-town  visi- 
tors, who  signed  the  Tobacco     World    register    last 

Aveek. 

llarrv  Bassett,  who  formerly  covered  this  tern- 
torv  on  '''Tilford\s"  of  Park  &  Tilford  Company,  has 
been  transferred  to  Kansas  C'lXy.  Harry  will  work  the 
entire  line  of  the  P.  &  T.  cigar  products,  and  will 
cover  the  entire  West  from  Kansas  City  to  the  coast. 
AV.  J.  Heidenberg,  manufacturer  of  "Pancho  Ar- 
rango"  cigars,  was  a  recent  visitor  to  Detroit.  "Pan- 
cho Arrango"  cigars,  are  distriljuted  on  this  market 
by  the  Bailey-Wilkins  Company,  and  accortling  to  tiie 
reports  this*  clear  Havana  cigar,  is  making  many 
friends  and  enjovs  a  wide  distribution. 

M.  Mona  Lesser,  of  the  Staiiihird  Cigar  Company, 
manufacturers  of  "Dry  Slitz"  stogies,  was  on  the  list 
of  visitors  here  last  week.  The  "Dry  Slitz"  stogie, 
is  meeting  with  a  big  success  on  this  market  and  the 
jobber's  salesmen  find  it  a  rapid  repeater. 

Edward  F.  Rosenthal  and  \V.  W.  "Doe"  Rosebro, 
representing  the  Porto  Rican- American  Tobacco  Com- 
pany, an<l  the  Xew  York-Tampa  Cigar  Company, 
called  on  their  distributor  here  last  week,  in  the  in- 
terest of  "Personality"  and  "Portina"  cigars.  Ac- 
cording to  reports  these  two  brands  are  meeting  with 
a  big  success  throughout  the  different  sections  of  the 
countr}'. 

Jim  Williams,  of  A.  Amo  &  Company,  manufac- 
turers  of  "La  Amo"  cigars,  has  returned  from  a  busi- 
ness and  pleasure  trip  to  Xew  York  City.  Jim  say» 
he  had  a  wonderful  time  browsing  around  the  show 
houses,  and  at  the  same  time  picking  up  s(mie  nice 
fat  orders  on  "La  Amo"  cigars,  in  this  fertile  pas* 
ture.  He  also  states  that  there  are  some  real  guys  m 
the  cigar  game  in  Father  Knickerbocker's  town. 

The  trade  was  greatly  shocked  to  learn  of  the  sud- 
den death  of  (ieorge  Crawford  on  Wednesday,  Janu- 
ary 16th.  :Mr.  Crawford  is  survived  by  his  wife  and 
vounu:  dauglitor.  The  funeral  was  hehl  at  his  old  home 
'in  Miinscy,  Iiid.  Mr.  Crawford  was  thirty-one 
vears  of  age,  and  was  associated  with  the  local  branch 
;)f  \\w  (J.  II.  P.  Cigar  Company,  in  the  capacity  of 
bookkeeper.  His  many  friends  in  the  trade  extend  to 
his  widow  and  daughter,  their  heartfelt  sympathy  in 
the  great  loss  they  have  sustained. 

F.  M.  Wilson*  cigar  box  manufacturer  of  Sioux 
Cltv,  Iowa,  was  on  the  list  of  visitors  here  last  week. 
Mrl  Wilson  came  to  attend  the  Paper  Box  ^lanufac- 
furers'  Convention,  which  was  hehl  at  the  Statler 
Hotel. 

The  Peninsular  Cigar  Company,  who  have  occu- 
pftd  the  entire  building  at  213  Wocxlward  Avenue,  fov 


the  past  eleven  years,  will  move  on  or  about  the  10th 
of  February  to  650-652-654-656  Baltimore  Avenue. 
The  new  location  which  is  situated  between  Second 
and  Third  Avenues,  will  have  a  floor  space  of  approx- 
imately 10,000  feet,  the  entire  business  will  be  housed 
under  one  roof,  including  store  rooms,  salesmen's  of- 
fices, warehouse  and  garage.  The  company  now  op- 
erates a  fleet  of  twenty-five  automobiles  and  employs 
eighteen  salesmen  in  the  city  of  Detroit. 

Howard  Vaughn,  has  accepted  a  position  with 
Rosenthal  Brothers,  Scranton,  Pa.,  manufacturers  of 
the  famous  "R-B"  cigars,  and  will  cover  the  entire 
State  of  Ohio  on  this  well-known  brand.  Howard  has 
many  friends  in  Detroit,  who  extend  to  him  their 
hearty  congratulations  and  wish  him  much  success  in 
his  new  position. 

Tom  Monroe,  vice-president  of  the  Speitz  Cigar 
Company,  manufacturers  of  "Robert  Emmet"  cigars, 
left  last'week  for  St.  Louis  and  the  West,  to  visit  the 
distributors  of  this  well-known  brand. 

According  to  reports,  the  manufacture  of  ciga- 
rettes has  grown  to  be  one  of  Hong  Kong's  most  im- 
portant industries.  At  present  the  factories  in  that 
citv  have  a  dailv  output  of  between  30,000,000  and 
40,000,000  cigarettes. 

Joe  Mainzer,  representing  L.  &  H.  Stem,  Licor- 
porated,  Xew  York,  N.  Y.,  called  on  the  retail  trade 
liere  last  week,  with  his  spring  line  of  the  latest  nov- 
elties in  pipes  and  tubes.  Joe  says  business  has  been 
verv  good  all  along  the  route  covered  this  year. 

'  George  Becker,  of  Park  &  Tilford,  called  on  the 
clubs  and  leading  retailers  last  week  with  his  line  of 
imported  cigars.  George  reports  a  splendid  business 
oji  his  many  high-grade  brands. 

Sam  Adler,  western  representative  of  E.  Popper 
&  Company,  manufacturers  of  "Ottina"  and  **Pop- 
])er's  Ace,"  has  been  with  us  for  a  few  days  looking 
over  con<litions.  Sam  reports  his  brands  as  selling 
big  on  this  market,  and  that  "Popper's  Ace"  is  grow- 
ing in  poindar  demand  every  day.  The  Howes-Shoe- 
maker Company,  are  the  lociil  distributors  of  the 
"Ace.'' 

Claude  D.  Shelley,  who  formerly  covered  the 
northwest  section  of  the  city  for  John  T.  Woodhouse 
&  Companv,  has  accepted  a  position  as  manager  of 
the  cigar  stand  in  the  Charlevoix  Building  at  2033 
Park  Boulevard.  Mrs.  Shelley  will  assist  her  husband 
in  his  duties,  of  serving  the  public  and  their  friends 
all  the  po)ndar  domestic  an<l  imported  brands. 

Jack  Wihlerman,  of  the  Fleck  Cigar  Company, 
mamifacturers  of  '*Rose-0-Cuba"  cigars,  was  on  the 
list  of  visitors  here  last  week.  Jack  says  business  has 
been  very  good  all  along  the  route  covered,  and  that 
he  is  lof)king  forward  to  a  banner  year  for  1924. 

The  IVIanchester  Cigar  Company,  of  \"ork,  Pa., 
manufacturers  of  "Havana  Cadets"  cigars,  retailing 
at  five  and  ten  cents,  are  planning  an  advertising  cam- 
paign on  "Cadets"  through  their  local  distributor 
Charles  F.  Becker  Company. 

T.  Rosenthal  and  Mike  Meyers,  of  Rosenthal 
Brothers,  manufacturers  of  "R-B"  cigars,  are  on  a 
trip  through  the  State,  visiting  the  various  jobberi 
who  handle  the  Rosenthal  products. 

Avoid  the  rush,  by  sending  in  your  subscription 
0arlv  for  the  1024  issues  of  the  Tobacco  World,  no 
business  house  or  salesman  in  the  tobacco  industry 
should  lie  without  it,  it  prints  all  the  latest  new^s  an- 
pertaiuing  to  the  **weed"  made  famous  by  Sir  Wal- 

fer. 

Yours  truly,  _^_ 

MIKE  OF  DETROIT. 


44th  year 


19 


Piillion  pounds 


who 

»a]rth- 

;iated 

ipftny 

lorne. 

From  the 

Fe  and  four 

^ry  Elizabeth, 

lanufacturing 

which  he  was 

11922,  to  act  as 

for  the  Nippon 

le  disaster  the 
ig  their  vaca- 
iDantain  resort 
of  Tokyo.  On 
"  September  1 
tel  Hakoni  for 
shita,  eight 
Tollowed  a 
mtain  and 
\\  others, 
high 
>ng  a 


RECORD  PURCHASE 
OF  HURLEY  TOBACCO 


LouisviiLE,  Ky.,  Jan.  18.  The  largest  sin- 
gle sale  of  leaf  tobacco  on  record  has  just 
been  announced  by  the  Burley  Tobacco 
Growers'  Ck>operative  Association,  which 
sold  to  Liggett  &  Myers  Tobacco  Company 
sixty  million  pounds  of  Burley  Leaf. 
Included  in  the  purchase  was  ai  venr  large 
quantity  of  old  Burley  Tobacco,  1922  Crop 
-the  best  Burley  ever  grown  in  Ken  tucky , 
possessing  an  unusual  quality  and  flavor. 
Liggett  &  Myers  Tobacco  Company  will 
use  it  in  the  manufacture  of  their  widely- 
known  brands,  especially  VELVET  Smok- 
ing Tobacco,  insuring  a  superior  quality 


speeded  xx\ 
a  less  pen^ 
were  soon 
a  gigantic  la^ 
road  and  mi 
possible.    Up( 
car  Mr.  Reigle^ 
in  time  to  se< 
the  road  sheei 

The  Reif 
tember  4,t| 
trophe. 
there  ani 
ing  at  th> 
Althougl 
destroyec 
residency 
Compaj 
em  EI 
tact 

4,000,< 
quired  eachi 
Works  ruj 
sitat 


"1922  crop— the  best  Burley 
ever  grown  in  Kentucky'* 


Tobacco  men  call  the  1922  Burley 
crop**the  best  ever  grovtm  in  Kentucky". 

Our  recent  purchase  from  the  As- 
sociation of  neanj  si;;ty  million  pounds 
included  a  big  carryover  from  this  fine 
crop — all  stored  and  aged  and  in  prime 
condition.  It  was  not  a  "bargain"— we 
paid  a  high  price  because  of  its  ex- 
ceptionally high  quality.  We  have  also 


bought  large  amounts  of  high-grade 
Burley  on  auction  sales  — and  our 
purchases  of  Virginia  and  other  types 
have  been  equally  choice. 

Possession  of  this  big  stock  of  fine 
leaf  merely  means  that  we  will  main- 
tain as  always  the  high  standards  (rf 
tobacco  quality  upon  which  our  suc- 
cess has  been  built. 

Liggett  &  Myers  Tobacco  Co. 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


February  1,  1924 


N'ebruary  1,  1J)24 


Say  You  Saw  It  in  The  Tobacco  World 


V..^I.-7r.l.-/^-^lt7^-.l.-A-{^^;lgW^lg^ 


RELIABLE  FIRMS  OF 

YORK,  PENNA. 


"When  you  know  your  goods  are  right,  stand  firm  be- 
hind them  and  push  them  along,  let  the  world  know  about 
your  product,  advertise  the  fact  and  get  the  results.'' 


H.  G.  BLASSER  &  CO. 

PACKERS  AND  DEALERS 

Leaf  Tobacco 

FANCY  FLORIDA  and  GEORGIA  WRAPPERS 

Stripped  and  Booked  Pennsylvania  and  Ohio  Tobacco* 

Samples  and  quotations  cheerfully  submitted 


Robert  Schubert  Co< 

124  MAIDEN  LANE,  NEW  YORK 

SUMATRA  and  HAVANA 

York  Office,  Queen  and  York  Streeto 


C.  S.  GABLE 

CIGAR   MANUFACTURER 

Main  Factory  and  Office,  Queen  and  York  Sis. 

Branch  Factories:    Strinestown,  Pa.;  Jacobus,  Pa. 

Maker  of  "FORUM"  Mild  Havana  Cigar,  "DOUGLAS  FAIR- 
BANKS," "CERTIFIED  CHECK"  and  "HAMILTON  FISH" 


C.  H.  Plitt  Cigar  Co. 

MAKERS  OF 

"Casilda"  Cigar/^  10c  and  up 
"20th  Century,"  8c  "New  Century,"  8c 

CIGARS  OF  QUALITY 


WMmmM^MM^M^m\MSJ!^M>VIM^>}^^ 


uv^yji;^}jl\iVi.\im\U^iL)MJMJ^S^>^^^^^^ 


m 


York,  Pa.,  January  26,  1924. 

OR  several  weeks  we  have  been  trying  to  secure 
a  large  factory  building  for  a  Philadelphia 
manufacturer,  a  place  to  accommodate  about 
one  hundred  and  tifty  cigarmakers.  This  firm 
is  desirous  of  concentrating  their  county  factories 
under  one  management.  Voik  seems  to  be  the 
"Mecca'*  for  outsi<le  manufacturers,  owing  to  the 
many  cigannakers  living  in  York  and  its  surrounding 
small  towns,  all  of  which  ai'e  in  close  touch  with  our 
tract i(m  svstem.  This  makes  Yoi'k  one  of  the  Ijest 
cigar  manufacturing  centers. 

A  goodly  number  of  oui*  cf^^  maiitifflcfttrers  are 
leaving  tonight  (Sunday),  to  take*  in  the  tobacco  show 
and  it  looks  like  York  County  will  l>e  in  evidence  at  the 
show.  Well,  why  should  it  be  otliei*wise,  when  we  down 
here  prochice  about  18  j)er  cent,  of  the  cigars  made  in 
these  United  States? 

B.  !M.  TTannigan,  East  Prospect,  w^as  re-elected 
president  of  the  York  County  Cigar  AEanufacturers  at 
til©  monthly  meet  i tig,  held  in  the  fire  engine  house 
January  14.     Other  officers  are:  vice-president,  T.  E. 


Jirooks;  secretary,  Charles  C.  Meads;  treasurer,  Ar- 
thur S.  Ziegler.    The  officers  were  nominated  and  pre- 
sented to  the  body  by  a  committee  composed  of  C.  S» 
La^Iotte,  James  \V.  Kelley,  Stewart  S.  Shindler,  W. 
\\.  Snyder  and  Arthur  11.  Thompson.    Misleading  cigar 
labels  will  soon  lK»eome  a  thing  of  the  past  in  thig 
district.    The  association  decided  by  unanimous  vote  to 
co-ojierate  with  the  American  Fair  Trade  League,  in 
eradicating  practices  which  may  deceive  the  consumer. 
The  action  was  taken  in  response  to  complaint  mad^ 
to   several  manufacturers   of  words   on   labels   whictt 
were  mislea<ling  and  did  not  truthfully  descril)e  the 
goods  which  they  were  supposed  to  describe.    Manufac* 
turers  to  whom  the  situation   was  explained   readily 
gave  up  tlie  ])ractice,  but  a  committee  conferred  with 
the  Fair  Tra<le  League  and  hereafter  members  of  the 
association  will  see  that  labels  are  not  misleading.  The 
action,  which  was  by  lesolution,  was  taken  after  the 
memlK'rs  had  heard  a  report,  of  the  committee,  T.  Fd- 
wmrd  P»rooks,  C.  S.  LaMotte  and  B.  M.  TTannigan,  of 
the  conference  in  New  \''ork.    The  report  was  made  by 
Mr.  Brooks.    The  resolution  first  endorsed  the  work  of 
the  YiUY  Trade  League  and  pledged  the  York  Associa- 


f  H.L?    ^  '    disseimnatmg  the  league's  interpretation 
of  trade  names  and  items,  and  to  see  that  merchandise 
is  sold  as  under  proper  representations.     An  invita 
\TJt^  T^Vl^  ^^  ^^^  association  to  send  represen  1 
l4lUrJ^  ""        ''^'  ^"^  ^  ^'""^'^  '''  New  York  in 

There  was  a  discussion  relative  to  the  tobacco 
men's  convention  at  Washington  last  year,  it  S 
stated  that  local  men  had  no  voice  in  the  priceedwl^ 
T.  Edward  Brooks  and  J.  Frank  Stra^er^  scored  t^^^^ 
management.  C.  S  LaMotte,  C.  M.  Ehehalt  and  II  A 
A  aughtel  favored  the  association  joining  hands  with 
the  national  body   securing  better  relationship.   bTiL 

^m^jT"  '[  ^o^  ^"^^^  ^^^^^^^^  amounting  to 
$0.8.99,  were  paid     President  B.  M.  Ilannigan  was  in 

he  chair.    Mr.  Dick,  publicity  manager  of  a  New  I'ork 

Obacco  weekly,  made  an  a^ldress.    Those  present  were 

h ^1 1  A   5  7.t\  ^^^^*^^»  C-  F.  Roseman,  C.  il.  Ehe- 


Motte,T^yl;.ni^  -  ^-^iS  "^7^1^ 
John  Keller,  Edward  Mate,  Earl  Rost%L  E  Ro^ 
}\ .  H.  Snyder,  Frank  Snyder,  H.  A.  Waughtel  Arthur 

crT'rKo'^de''-  "^'^l''  ^^^^"^>'  ^^^^ 
e  •'  Tolt  H  A T  \%-  ^^S'  '^'  '^-  ^™'''^  K"i«  Strick- 

io  S\?1  ^yP'''''  ""{  encouraging  his  cigarmakers 
to  use  the  least  amount  of  tobacco  in  making  cigars, 
C  N.  foreman  &  Co.,  one  of  Red  Lion's  largest  mami- 
facturers,  is  paying  a  weekly  bonus  to  the  hands  The 
ftrs  bonus  ^j^s  paid  last  Friday,  when  the  en  pio/ees 
A  ere  given  their  weekly  pay,  and  came  as  a  complete 
surprise  to  the  cigarmakers.    The  bunch  breakers  and 

^^   eh'fo'filf      F''n^^n^'^'^'*"^  ^"^^""^  «*^  ^«^^^^^^0  with 
Inch  to  fill  and  roll  100  cigars.    For  each  100  cigars 

l!  nnTl  Tf  ^'""u  ^^  ^^'^  "^^  ^^  »>^^  ^^'^ek  a  bonus  ^^^ll 
IH  paid.     The  rollers  are  paid  20  cents  for  each  100 

fnr  on^r  ^^'\ ''''}  ^^'"^  ^'""^^^  ^'•^^^'^'-'^  ^'-^^  VM  10  cents 
toi  each  100  binders  good.    This  is  the  first  time  the 

H.nus  system  has  ever  been  attempted  bv  a  Red  Lion 
manutacturer  It  will  cause  the  worker  to  save  to- 
bacco and  will  mean  money  for  both  the  manufacturer 
and  cigarmakers.    The  bonus  paid  last  week  amounted 

•»  from  ten  cents  to  $2,  according  to  the  amount  of  to- 
nacco  saved  by  the  worker. 

JAY  BEE. 

CONSOLIDATED-LORILLARD    DEAL 

etfeJnl'?!/'"']!''''?  ^**>''^  ^'^^^'^  ^fl^^t  recently  to  the 

he  (V.n     rVl  P.  Lorillard  Company  will  tie  over 

e  Consolidated  Cigar  Corporation.     These  rumors 

he  ioHll"  T;^^^«^^^^^">'  ^^^"ie^l  by  representatives  of 
uie  i^orillard  Comimny. 


44th  year 


21 


LIGGETT  &   MYERS  PROSPER 
The  Liggett  &  Myers  Tobacco  Companv,  reports 

t  4q  -i  *^^^'»t"^^'  ^'^^^'^  '^  '^t'"  '^  balance  equivalent 
atoS  ;^itancS^^  '""  ^'"  ^'^^^  '^'  ''''''  ''''  ^"^"-^ 

Bhou^lj^  §reneral  balance  sheet  m  December  31,  L)2% 
^ovNed  eash  liddmgs  of  *13,813,81G  and  inventorv  vaL 
uea  at  over  $60,000,000. 


A  New  Policy 
in  Pipe  Selling! 

IT'S  the  biggest  idea  ever  turned  loose  in 
the  pipe  business — 

An  idea  that  will  make  the  Milano  an  even 
bigger  profit-puller  than  it  is  right  now— 
An  idea  that  we're  going  to  advertise —adver- 
tise nationally,  dominantly  and  consistently. 

What's  the  idea?— Well  we'll  unfold  it  in  a 
week  or  so.     Meanwhile 

WA  TCH  FOR  IT! 

WM.  DEMUTH  &  CO.,  230  Fifth  Avenue 

NEW  YORK 

World's  Largest  Makers  of  Fine  Pipes 


PIPES 


v^ 


99 

ail 


44th  year 


THE  TOBACCO  WORLD 


February  1,  1924 


iM'bruary  1,  1924 


Wilkes-Barre  News 


(Continued  from  page  12) 
ful.    Gerald  B.  has  proven  himself  successful  for  the 
Cressman  concern. 

Francis  V.  Williams,  anthracite  region  representa- 
tive, for  tlie  Otto  Eisenlohr  &  Brothers  Cigar  Com- 
panv,  IMiilatlelphia,  Pa.,  has  been  putting  some  very 
new  and  attractive  signs  around,  advertising  their 
"Cinco"  cigars.  Francis  says  it  pays  to  advertise, 
and  he  sure  ought  to  know,  as  Francis  tells  me  that 
his  output  of  '*Cinco''  cigars  is  greater  now  than  ever 
before.     Go  to  it,  Francis  I 

The  Penn  Tobacco  Company,  Wilkes-Barre,  Fa., 
is  putting  on  a  new  deal  on  their  **0.  K.'*  cigarette, 
which  should  go  over  big.  Their  scheme  is  to  have 
the  smoker  save  twenty  fronts  of  their  ''0.  Ks.''  and 
by  mailing  them  in  with  your  name  and  address,  they 
will  mail  vou  free  a  fine  and  durable  cigarette  case, 
which  holds  tlie  package  of  twenty.  This  is  a  very 
fine  deal  and  tlie  cigarette  smokers  are  going  after  it 
big.  All  dealers  in  Wilkes-Barre  are  featuring  **0. 
K.''  cigarettes  this  week,  if  not— why  not.  *' Boost 
^Vilkes-Barre. " 

Frank  Winslow,  of  the  P.  Lorillard  Company, 
was  a  recent  visitor  in  Wilkes-Barre,  in  the  interest 
of  their  '^^MurieP'  cigars.  While  in  Wilkes-Barre, 
Mr.  Winslow  made  his  headquarters  at  the  Star  To- 
bacco Companv,  local  distributors  for  the  ** Muriel.'' 

The  "Clover  Cafe,"  conducted  by  William  **BilF' 
Eooney,  is  proving  a  big  success  here.  Bill,  besides 
serving  you  good  eats,  has  a  well-filled  cigar  case,  with 
all  popular  brands  of  cigars  and  cigarettes.  Bill  is 
a  jollv  fellow  and  is  ver>^  popular  with  the  sales  peo- 
ple. He  conducts  a  very  fine  place  and  you  always 
know  its  **kleen.'' 

Yours  very  truly, 

**DIA]M0ND  BILL.'' 


THE  TAX  SITUATION  IN  WASHINGTON 

The  tax  situation  remains  unchanged  except  that 
it  becomes  more  apparent  every  day  that  the  majority 
of  the  Ways  and  Means  Committee  will  report  out  a 
bill  substantially  along  the  lines  recommended  by  Sec- 
retary Mellon.  . 

However,  in  tfeW  of  the  changes  recently  made  in 
the  Rules  of  the  House,  whereby  amendments  may 
now  be  offered  on  the  floor  by  any  member  of  the 
House,  which  was  not  permissible  under  the  old  rules, 
coupled  with  the  new  rule  that  a  bill  may  be  taken  out 
of  the  Committee's  hands  for  immediate  considera- 
tion by  the  House,  upon  a  petition  signed  by  150  mem- 
bers, there  seems  to  be  an  uncertainty  in  the  minds  ot 
some  close  observers  as  to  the  final  outcome  of  the 
bill  in  the  House.  Thus,  it  is  thought  by  sonae  that 
the  entire  bonus  measure  may  be  linked  up  with  the 
revenue  bill  as  an  amendment  offered  on  the  floor  of 
the  House;  or  that  the  bonus  bill  may  upon  petition 
of  150  members  be  taken  out  of  the  hands  of  the  Ways 
and  ;Means  Committee  and  considered  by  the  House 
before  acting  upon  the  tax  bill. 

Secretary  Mellon 's  recommendations,  which,  ac- 
coidini*'  to  ali  indications,  are  likely  to  be  substantially 
embodied  in  the  tax  bill  by  the  majority  of  the  Ways 
and  Cleans  Committee,  arc  as  follows: 

Secretary  Mellon's  Recommendations 
L  A  re«luction  of  25  per  cent,  in  the  tax  on  earned  in- 


come.  By  earned  income  is  meant  income  de- 
rived from  wages,  salaries  and  professional  servioes 
as  distinguished  from  income  from  business  or  in- 
vestments. 

2.  Where  the  present  normal  tax  is  4  per  cent,  reduce 
it  to  3  per  cent.,  and  where  the  present  normal  tax 
is  8  per  cent,  reduce  it  to  6  per  cent. 

3.  To  reduce  the  surtax  rates  by  commencing  their 
application  at  $10,000  instead  of  $6000,  and  scaling 
them  progressively  upwards  to  25  per  cent,  at  $100,- 

000. 

4.  The  provision  of  the  1921  Act  taxing  capital  gains 
at  121/2  per  ^ent.  should  be  extended  to  capital 
losses,  "so  that  the  amount  by  which  the  tax  may 
be  reduced  by  the  capital  loss  will  not  exceed  121/2 
per  cent,  of  the  loss. 

5.  To  limit  the  deductions  from  gross  income  for  in- 
terest paid  during  the  year  and  for  losses  not  of  a 
business  character  to  the  amount  the  sum  of  these 
items  exceeds  tax-exempt  income  of  the  taxpayer. 

6.  To  tax  community  property  income  to  the  spouse 
having  control  of  the  income. 

7.  To  repeal  the  tax  on  telegrams,  telephones,  and 
leased  wires.  This  is  the  last  of  the  transportation 
taxes  established  during  the  war,  is  a  source  of  in- 
convenience to  every  person  using  the  telephone  or 
telegraph,  and  should  now  be  eliminated  from  the 
tax  svstem 

8.  To  repeal  the  tax  on  admissions.  The  greater  part 
of  this  revenue  is  derived  from  the  admissions 
charged  by  neighborhood  moving  picture  theatres. 
The  tax  is,  therefore,  paid  by  the  great  bulk  of  the 
people  -whose  main  source  of  recreation  is  attend- 
ing the  movies  in  the  neighborhood  of  their  homes. 

Tobacco   Mebchants'   Association 
OF  THE  U.  S. 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


23 


PORTO  RICO  TREASURER  DIES 

Word  has  been  received  by  the  Government  of 
Potto  Rico  Tobacco  Guarantee  Agency,  136  Water 
Street,  New  York,  that  Judge  J.  W.  Bonner,  treas- 
urer of  the  Island  is  dead  in  San  Juan.  He  died  at 
his  desk  Saturday,  January  12. 

Judge  Bonner  was  a  Tennessean  by  birth.  ^  He 
occupied  a  position  on  the  bench  of  the  Circuit  Court 
at  Hasville  for  nearly  ten  years.  Subsequently,  he 
was  attorney  for  the  Illinois  Central  Railroad  Com- 
pany, at  Nashville,  and  at  the  same  time  was  lecturer 
of  the  law  staff  of  Vanderbilt  University. 

At  the  request  of  President  Taft,  communicated 
through  the  then  Secretary  of  War,  he  accei-ted  an 
appointment  as  auditor  of  Porto  Rico,  and  assumed 
the  duties  of  that  office  on  January  13,  1911.  At  the 
close  of  his  term  of  four  years  he  was  reappointed 
by  President  Wilson,  and  again  reappointed  at  the 
ciose  of  the  second  term  of  four  years.  »  „    . 

A  change  was  made  in  the  auditorship  of  Porto 
Rico  on  account  of  the  change  of  the  national  admin- 
istration in  Washington.      .  _.^     ^        ,      .     •  1,4  «^ 

Remaining  out  of  official  life  for  about  eighteen 
months,  he  was  tendered  the  appointment  of  Treasurer 
of  Porto  Rico  by  Governor  Horace  M.  Towner,  wh( 
is  at  present  in  this  country  with  a  Porto  Rican  com- 
mission,   and   his    nomination  was  unanimously  c^n 
firmed  by  the  Senate  of  Porto  Rico.    He  took  oflict 

\foxr   1     1 Q^^ 

The  Government  of  Porto  Rico  Tobacco  Guaran 
tec  Agency  in  New  York  functioned  under  the  direc 
tion  of  Judge  Bonner's  office. 


Business  Building 


{Continued  from  Page  14) 

His  name  is  Procrastination— and  he  is  robbing 
you  of  your  time— which  is  the  most  valuable  com''- 
modity  in  your  store. 

You  liave  several  things  to  do  to  keep  vou  up  to 
these  swiftly  changing  times,  and  you  know  what  they 
are.     Do  them  today.     Do  them  now. 

Cj3    Cj3    CJ3 

Conundrum  of  a  high  brow:  Wherein  <h>  vou  re- 
semble a  radio.*  Answer,  A  radio  is  a  littk^  hoi  which 
works  a  marvelous  miracle.  You  have  a  little  dome 
whidi  can  ''tune  in''  and  receive  outside  messages  of 
knowledge  and  incalculable  value. 

AVith  both  it  is  a  question  of  ''receptivity  and  se- 
lect ivit  v." 

If  a  radio,  or  a  man,  is  not  receptive  and  selective 
he  is  not  measuring  up  to  his  responsibilities,  and 
will  never  amount  to  much. 

Let  us  take  this  to  heart.  Radio  messages  are  all 
around  us  all  the  time,  but  we  don't  get  them  unless 
our  radio  is  receptive.  Knowledge  of  inestimable 
worth  is  also  around  us  in  a  hundred  guises,  but  we 
won't  ^et  it  without  we  tune  in. 

Let  us  connect  with  it,  and  select  it  wisely.  It 
will  give  us  more  pleasure  and  more  ])rofit  thali  will 
the  radio.  It  will  make  us  expert  in  our  work  or  busi- 
ness, enable  us  to  make  more  money,  l>e  more  useful 
in  the  world  and  increase  our  sense  of  pleasure  an<l 
satisfaction. 

And  it  is  so  deuced  easy,  this  matter  of  tuning 
in  and  acquiring  business  knowledge.  All  we  have 
to  do  is  to  read  our  trade  journals,  ask  (juestions  of 
men  who  know,  and  there  you  are. 


CIGAR  BOX  FACTORIES  CONSOLIDATE 

Announcement  is  made  that  eft'ective  as  of  Jan- 
uary 28,  11)24,  the  well-known  cigar  box  firm  of  11. 
Menkell,  Incorporated,  New  York  City,  will  be  consoli- 
dated with  the  old  cigar  box  manufacturini»-  firm  of 
S.  Sladkus  &  Son.  The  Imsiness  of  both  firms  will  be 
continued  without  interruption  at  the  enlarged  and 
modern  plant  of  S.  Sladkus  &  Son,  392  to  im  Madison 
Street,  Xew  York  Citv. 


WDC   EMPLOYEES'  ASSOCIATION   MEETS 

The  WD(^  Mutual  Welfare  Association  held  its 
annual  installation  of  officers  for  1!)24  with  .Mr.  L. 
Demuth   as   installing   officer. 

The  work  of  the  previous  yeai-  was  reviewed  by 
the  retiring  president,  Louis  Weyl,  in  his  report.  After 
installing  the  officers,  Mr.  Demuth  addiVssed  the  meet- 
ing commenting  upon  the  progress  of  tlie  M.  W.  A., 
and  reconmiending  ways  and  means  for  further  im- 
provement. 

The  officers  elected  were:  i)iesi(h'nt,  John  Kuii- 
kel;  vice-president,  William  Weber;  secretary,  Kudolph 
l^'aW;  treasun'r.  Miss  K.  Schragle. 

After  the  meeting  a  buffet  lunchcnii  w;is  served 
and  entertaimnent  followed  consistinu'  of  several  vocal 
selections  with  dancing  to  music  furnished  bv  the  Lni- 
^c'rsal  Jazz  Orchestra. 


Marshall  Field 
Cigars 

Distinctive    Quality 


HOWARD  F.   PENT 

PRESIDENT 

The  Coraza  Cigar  Co. 

SEVENTH  AND  CHERRY 
STREETS 

PHILADELPHIA,  PA. 


WAITT  &  BOND 


Blackstone 


CIGAR 


Havana 


Filler 


Jibsolutely! 


44th  year 


Say  You  Saw  It  in 


DuPoM 


"A  BETTER 
CIGAR 


for  lOc 


9f 


1^ 


After  all 
nothing  satisfies  like* 
^      a  good  cigar      ^ 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


"BEST  OF  THE  BEST" 


Manufacturad    bjr 


A.  SANTAELLA  &  CO. 


Office.  1181  Broadway,   New  York  Citj 
FACWMES:     Tampa  and  Key  Weil.  Fhridm 


flftemberg  ot  tbc  tnOuetrs  are  corDlalls  invited  wben  In 
Pbtladelpbta  to  make  tbe  oflSced  of 

Cbe  (Tobacco  Morlb 

tbeic  beaJ>auarter0,  anb  to  mahe  use  of  oof  tcWIces 
W  anis  anb  all  wa^e.  ^ot  conferences  a  private  office 
will  be  placeb  at  tbeir  biapoeal.  If  beaireb.  Wemembet 
^  ^bregg,  236  Cbeetnut  Street,  Pbllabelpbia,  pa. 

'Cclepbone,  Xombard  1768 


The  Tobacco  World February  1,  1924 

STARTLING  DECREASE  IN  PRODUCTION  OF 
CIGARS  IN  DECEMBER 

The  following  comparative  data  of  tax-paid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are  obtained 
from  the  statement  of  Internal  Revenue  collections  for 
the  month  of  December,  1923.  (Figures  for  December, 
1923,  are  subject  to  revision  until  published  in  the 
annual  report.) 

Products  Bee.  1922  Dec.  1923 
Cigars  (large) 

Class  A No.  205,691,478  178,533,493 

Class  B  No.  125,851,068  .     98,780,600 

Class  C  No.  214,991,157  199,447,911 

Class  D No.  10,676,902  10,952,283 

Class  E No.  3,831,248  3,644,471 

Total 561 ,041 ,853      491 ,358,758 

Cigars  (small) No.  40,514,020  31,426,840 

Cigarettes  (large)  ..  .No.  1,452,079  1,722,738 

Cigarettes  (small)  . .  .No.  3,544,623,820  4,428,119,310 

Snuff,  manuf actuerd .  lbs.  2,813.645  2,959,409 

Tobacco,  m'factured.lbs.  23,546,926  23,272,293 

Note  :  The  above  statement  does  not  include  tax- 
paid  products  from  Porto  Rico  and  the  Philippine 
Islands.  This  information  is  shovni  in  inclosed  supple- 
mental statement. 

SUPPLEMENTAL  STATEMENT 

Tax-paid  products  from  Porto  Rico  for  the  month 
of  Deceml>er. 

Products  Dec.  1922  Dec.  1923 
Cigars  (large) 

Class  A No.  9,388,010  10,363,160 

Class  B  No.  1,554,600  1,235,825 

Class  C No.  5,299,550  2,709,600 

Class  D No.  27,150  2,375 

Class  E No.  50  300 

Total 16,269,.360        14,311,260 

Cigars  (small)    No.  2,000,000  2,000,000 

Cigarettes  (large)  . .  .No.  206,000 

Cigarettes  (small)  ...No.  40,000  65,200 

Tax-paid  products  from  the  Philippine  Islands  for 
the  month  of  December. 

Products  Dec.  1922  Dec.  1923 
Cigars  (large) 

Class  A  \ .No.  23,349,305  14,879,675 

nass  B  No.  223,260  464,065 

( Mass  C  No.  39,379  29,013 

Class  D No.  125  70 

Class  E No.  50 

total No.  23,612,069        15,372,873 

Cigarettes  (large)  ...No.  1,250 

Cigarettes  (small)  . .  .No.  57,630  154,660 

Tobacco,  m'factbred.  lbs.  217  6 

Note:  Quantities  of  tax-paid  products  shown  in 
above  statements  are  indicated  by  stamp  sales  reported 
for  the  month. 


TOO  LATE  TO  CLASSIFY 

WANTED  TO  BUY  FOR  CASH— FIFTY  NEW  MODEL 
LIRERMAN  SUCTION  TABLES.  State  price.  Describe  condi- 
tion. S'^nd  patterns  of  dies.  Address  "Suction,"  Box  460.  "The 
lobacco  World." 


1^'ebruary  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


25 


m 


GROWERS 


AND 


m 


KERS 


Connecticut  Shadegrown  Wrappers 

Florida  and  Georgia 

Shadegrown  Wrappers 


ilNilNIIIIIIIIIIIHIIIIilUMUillllRRWIH 


We  Are  Now  Ready  To  Offer  Our 
Holdings  In  1923  Crops. 


■Dniiiwiiiiiiiitiiiuiiiuniiiiiiiiiuiiiuin 


AMERICAN  SUMATRA  TOBACCO  CO. 


131  Water  Street 


New  York  City 


^^^ftcr  all 
e ^othing  satisHes  like' 
i^  good  cigar^ 


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mmm 


26 


44th  year 


THE  TOBACCO  WORLD 


February  1,  1924 


Tobacco  Merchants'  Association 
Registration  Bureau,  new  york  citt 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


note  A-An  allowance  of  $2  will  be   made  to   members  of  the  Tobacco  Mer- 
chants'  Association  on  each  registration. 

M  .     n     If  a   r^imrt  on  a  search  of  a  title  necessitates  the  reporting  of  more 

made  for  every  ten  (10)  additional  title,  necessarily  reported. 


REGISTRATIONS 
CRITERION:— 43.626.      For   pipes.     January    12,    iQ-M-     House   of 

C  oniov    Inc.,    Nfw    \  ork,    \.    'i. 
GAINSiiOROUOH:— 43.627.    I'pr  P'P^"^-    January  12,  ly-M-     Wouse 

of  Coniov,   Inc.,   New    ^  ork,   X.   \.  n      „      «f 

PRlMK06E:-43,62b.      lor    pipes.     January    i-',    IQ-M-      House    of 

t  oniov     Inc..    Acw    \  ork,    \.    ^^ .  ., 

WHITEHALL:— 43,629.      For    pipc^-      January    12,    i9-M.      ilouse 

of  C  oniov    Inc      .New    ^  ork,    a.    1 . 
COM OV'b':— 43,630.     For  cigarettes  and  smoking  tobacco.    January 

!■     MjjA.     House  of   Comoy.    Inc..    New    York    X     \. 
IL'sOGNO  DELLA  PIPPA:— 43,633.     lor  all  tobacco  products. 

lanuarv    1 S.    1024.     L.   Warnick  Brown  &   Co.,   L  tica,   X     \. 
EL  TAMPA  MOTTO:— 43.635-     For  cigars   cigarettes  and  tobacco. 

December  2J,   iu23.     Robert   S.  Sullivan.   ^^  *-'^t    ^^'"If^^^'^f"    ,,„ 
MEMPHIS  TEN:— 43,636.     tor  twist  tobacco.     December  31,  '9-3- 

.^uutbern     Tobacco   Co.,    Mempbis     Tenn.  ii.,,,„,hpr    x 

CAMPOS   DE   CUBA:— 43,620.     lor   tobacco   only.     December   3, 

JO '4       lolin    1'.    Viegas.    Xew    York.    X.    \.  ir^..^- 

FIFTH  AVENUE:— 43.63.3.     For  pipes.     January   12.  1924-     House 

of    I  oino\ .    Inc.,    Xew    \  ork,    X.    \  . 
TIMES  SQUARE :-43.634.     I'or  pipes.     January   12,  19.24.     Hous« 

of  Comov     Inc..    Xew    ^  ork,    X.    \.  , 

BEAUMONT .-43.635.  lor  pipes,  cigar  and  ^''ga''^'"^*"^'^'' /'"Pe- 
ers' articles  and  all  parts  tbereof.     January    12,    1924.  by   Adolph 

Frankau   &   Co.,   Inc..   ^ -  ^^^rk.^^g  ^  • 

OTLCEVEGA:-4i,494  (Tobacco  Merchants  Associatjon).  Fo^^ 
cigars.  ReuiMcred  January  10.  1919.  by  the  Tampa  Hest  Ligar 
cS.,  West  Tami.a.  ila.  Transfi-rred  to  R.  Uarrera  Cigar  Co., 
Cleveland,   Oliio,    December   21,    1923.  ,^       ^.         .  .„, 

LORD  JAMES :-30.io8  (Trade-mark  Record).  ,lo'L<^'g«^^'.  .^JS' 
rettes  and  tobacco.  Registered  June  27.  h^4.  h)'  ^e^  ^^f^lege  , 
New  York  Citv.  Transferred  to  Ibe  St.  I  ouis  Cigar  Hox  Co..  bt. 
Louis,  Mo.,  and  re-transferred  to  W.   W.  Davis,  Neosho,  Mo.,  on 

KEEp'MOVINGr-30,935  (Trade-mark  Record)  'l^r  ^iprs^^  cig- 
rettes.  cheroots  and  tobacco.  Registered  ^^T.  11.11'' Co  New 
L.  lUock.  Houston.  Texas.    Transferred  to  M.    rrcllcs  &  Co.,  hm 

Orleans.   Fa..   January   7.    ^024.  ^„  „o«    i*    c    Tnhacco 

BIRTHSTONE:— 25.544  (Tobacco  Leaf.  So.  87,289,  C.  5».   l  onaeco 
^Wnal    Xo.  11.762;   Fatent  Office.   Registered  June  ?    '903,  June 
5.   1903.  and   December   10.   um,  respectively),     l^pr  cigars,  ci^a 
rett^  and  tobacco  by  the   American  Fitho.  ^o     New  \  ork  Cuy, 
through   mesne  transfers  acquired   by   Aaron    l^!*^^'"^:^^^;^^  ^T- 
City;  and   re-transferred   to  Herman    Klein.    Xew    \ork,    a.    ^ .. 

January  ^  1924- 

CORRECTED  PUBLlCAttOWt 

FIFTH    AVENUE :-43.623.     For   pipes.     K^si^^ered   January    12. 

i.,24.  bv  the    House  of   Comoy,   Inc.,   ^cw-^  ^9'"f»  *T  t^„„arv    1 -> 
TIMES    SQUARE :-43,624.      1-or    pipes.     Registered    Januar>     i-, 

10J4.  bv  the  House  of  Comoy.  Inc..  Xew  \ork.   .V   1. 
BEAUMONT :-43,625.    For  pipes,  cigar  and  cigarette  ^"J'^^-  ^'"^JV 

ers-  article.,  and  all  parts  thereof.    Registered  January  IJ,  19^4,  by 

Adolph  Frankau  &  Co.,   Inc.,   Xew   Yor^  3^.  V. 

Hm*f  void  NOW  OFFICER  OF  P.-V. 
At  the  aTiimal  8tookh(»iaers'  meeting  of  the 
PasT^-VoiTO  Lithograpluiia:  C'ompany,  Inc.,  mr. 
lleiirv  A.  Voice,  a  youiiKcr  brother  (►f  Mr.  Jacoh  a. 
Voice,  Wtts  elected  secciul  vice-president  as  a  rwogni- 
tiou  of  the  verv  valuable  service  TCiidered  to  tlie 
Pas})acli-Voice  organization.  ^U:  Henry  A.  Voice  has 
hem  iihMitilied  with  the  Pashach-Voice  organization 
Hince  its  entrance  into  the  eigar  label  and  cipir  band 
fidd  and  has  a  mm  host  of  friendn  who  will  be  very 
happT  to  hmr  of  his  promotion  to  an  officership  which 
he  so  verv  mmh  deserves. 


ASSOCIATIONS   MUST   NOT   FURNISH   MEMBERS 
WITH  PRODUCTION  STATISTICS,  ETC. 

The  dissemination  by  an  associatiou  among  its 
members  of  statistics  of  production,  shipments,  stocks 
or  prices,  even  though  such  information  is  also  at  the 
same  time  furnished  to  the  Department  of  Commerce 
or  anv  other  department  of  the  Government,  is  illegal 
under  the  terms  of  the  decree  recently  entered  in  the 
District  Court  of  the  United  States  for  the  Southern 
District  of  Ohio  in  the  case  of  the  United  States  ver- 
sus the  Tile  Manufacturers  Credit  Association,  accord- 
ing to  an  informal  opinion  just  submitted  to  Secretary 
of  Commerce  Hoover  bv  Attorney  General  Daugherty. 

In  a  letter  to  the  Attorney  General,   Secretary 
Hoover  pointed  out  that  in  order  to  obtain  accurate 
and  complete  statistics  for  dissemination  to  the  pub- 
lic, he  had  been  co-operating  with  various  trade  as- 
sociations in  the  different  industries,  but  that  the  de- 
cree referred  to  appeared  to  indicate  that  it  would  be 
unlawful  for  any  association,  on  behalf  of  its  members, 
to  transmit  information  and  statistics  of  this  charac- 
ter to  its  members,  but  could  receive  and  compile  it  for 
the  purpose  only  of  transmitting  it  to  a  Govemniental 
agencv  that  might  so  request.    **lt  is  not  the  desire  or 
purpose  of  this   department   to   continue   operations 
uiuler  the  co-operative  plan  if  it  is  in  conflict  with  the 
policv  of  vour  department.    I  think  there  is  great  like- 
lihood that  not  only  the  associations  from  which  this 
department  now  receives  valuable  statistics,  but  a  great 
many  others  will  discontinue  the  collection  of  informa- 
tion*and  statistics  as  to  production,  shipments,  stocks 
on  hand,  and  the  prices  on  closed  transactions.    They 
will  not  go  to  the  expense  of  collection  if  the  only  use 
that  can  be  lawfully  made  of  them  is  to  transmit  them 
to  s(<me  governmen'tal  department.    If  this  should  hap- 
pen, I  fear  that  the  elficiency  of  this  department  in  car- 
rying out  the  purposes  set  forth  in  the  act  creating  it 
would  be  verv  greatly  impaired.''  . 

The  svstem  now  practiced  by  many  associations, 
wherein  each  member  reports  to  the  secretary  or  man- 
ager, who  then  distributes  the  information  to  these 
associations,  is  not  consistent  with  the  normal  attitude 
of  real  competitors,  the  Attorney  General  declared  m 
his  replv,  owing  to  the  fact  that  "the  si)irit  ot  com- 
radeship created  bv  the  confidential  exchange  of  in- 
formation of  this  character  necessarily  prevents  the 
free  competition  between  them  which  would  otherwise 

^  ^^*** I  have  no  doubt  that  it  is  important  that  those 
eiK^aged  in  an  industrv  have  general  infoi-mation  as  to 
tlu"c(»nditions  of  that  industry,  but  I  think  that  informa- 
tion should  be  distributed  strictly  through  a  respon- 
sibh'  medium,  like  your  de])annem ;  and  I  see  no  objec- 
tion to  its  being  gathered  by  an  association  provnled 
it  l>e  strictlv  guarded  and  the  association  is  prohibitea 
fw)m  distributing  it  among  its  meml>ership.  This  is  the 
same  view  that  I  entertained  when  communications 
were  exchanged  between  us  in  Febmary,  1922,  ami  it 
has  since  been  strongly  confimeti  by  decisions  ot  tlie 
Supreme  Court,  and  bv  investigations  of  a  number  ot 
associations  and  the  trial  of  cases  involving  associa- 

tious."  ^^^^'^• 

REdRGAfftf  ATION   SUGGESTED  FOR  DEPART- 

MENT  OF  COMMERCE 
Activities  f)f  the  Department  of  (^ommerce  would 
be  greatly  enlarged  under  the  plan  for  the  reorgani- 
zation of'  the  (iovernment  departments,  which  is  now 
under  consideration  and  which,  it  is  hope<l,  %nll  |x> 
the  subiect  of  legislation  to  be  enacted  <hmng  the 
present  session  of  Congress.  lA^^. 


CIGAR  BOXrs 


1 


Dependable  service— QuaUty  packages— to  meet 
iny  requirement  in  the  Wooden  Containers  for 
Cigara 

AT^n^A^^S^^  P*^^^    '^    ^^^    ^<=tainer    of 
AROMA  from  Factory  to  Consumer 


The  Buckler  Qgar  Box  Co 
24  Vine  St., 
DESHLER.  OHIO. 


AfUraU        ,_ 


The  Buckley  Box  Co., 

1106  West  Town  St.. 

COLUMBUS,  OHIO. 


OSCA«    PASBACM,P« 


cs. 


J.A.VOICC.Sccv.  •««mL.Ma#.ao»H 


sPASBACH-VOICEI 


^^^UTHOeRAPHINGC^nli^^ 

flRT  [ITHOGRAPMBRS 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

OGARLABELS  -  CIBARBANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


The  fttandardft  of  America 

Lorillard's  Snuff,  :  Est.  1766 
Rail  Road  Mills  Snuff,  Est  182S 
Gail  &,  Ax'ft  Snuff.  •  Eftf.  iftj:i 


ALL  OF  THE  OLD  ORIGINAL 

^^^^^^—K.app99s  —  mgh  ToaMs 
Strong,  Salt  SWe€t  and  Plain  Scotehs 

^^  MANUPACTUMD    lY 

MMCB  W.  HELHE  CO.,  Ill  Fiftli  kit.,  R«w  York 


Bey  wood,  Strasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WBSTBRN  REPRBSENTATIVe: 

PAUL  PIERSON 

IJ9  North  Clark  Street,  Chicago,  III. 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  Quality 


PerfectIithogmphy 


American  Box  giTj^pJy  (Jo. 


2309  Russell  Street 


Coraar  of  Grallot  Street 


Detroit*  Mick. 


Exclusivo  Sellinp  A6enl.s  For 

THE  CALVJB^  LITHOGRAPHING  CO. 


Si/^CE\  1870 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


r 


CAN  NOW  GET 

DILLS  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


J.G.DILL    CO 

RICHMOND,  VA. 

mf^anu/aclurcrs  ^ 

HIGH  GRADE 

SMOKING     TOBACCO. 


rRREGXJLAR  PAGlNATTON 


111  -1— ■**lifft|iM|i|wfcj::t:::|g»       jn'M^ 


iQ"^" 


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V 


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I,  t ' 


;:?!-"   After  .fl 

i:^^othing  satisfies  like 
;-;^  a  good  cigar 


W 


0 


The  output 
of  36  factories 

is  required  to  meet  the 
daily  demand  of  Ameri- 
can smokers  for  this  truly 
remarkable  cigar — the 
greatest  value,  by  long 
odds,  on  the  market. 

2  for  15*= 


Also  packed  in  the  handy  package  which 
contains  10  cigars  and  sells  for  75c. 


:i| 


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ty*^^ 


l^te  Owl 


u 


FEBRUARY  15,  1924 


LIBRAR 

RBOIIVtD 

,81024 


efAgrlsuli 


ij 


SCRAP  CUTTER 

AND 

SEPARATOR 


A  Scrap  Cutter  and  Separa 
that  really  does  separate 


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On  the  market  since  1902 

Twenty  years  giving  saUsiaction  rfgBi 

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CAN'T  TELL  YT  FHOM  THE 
REAl  HAVANA 


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YORK,  PENNA 


niiiiiiiiiiiiiiniiiHiiiiiiii' 


PUBLISHED  ON  THE  151  AND  1512  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHILA.,PA. 


••Hft. 


I         1 


February  15,  1924 


',  ..  .' 


n^he  Best  Cigars  are 

packed  in 

WOODEN  BOXES 


After  all 
nothing  satisfies  like^ 
a  good  cigar 


.■'       '■ 


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Where  All  the  World 
Will  See  and  Read 


At  one  of  the  busiest  corners  of  the  country, 
diagonally  across  from  the  Pennsylvania  Hotel,  and 
one  block  from  the  Pennsylvania  Railroad  Station, 
dominating  both  populous  34th  St.  and  busy  Seventh 
Avenue  this  illuminated  sign  wiU  tell  the  world: 

*'After  all  nothing  Satisfies 
UiCM  a  Good  Cigar'* 

and  that 

The  Best  Cigars  are  packed  in 

WOODEN  BOXES 


Say  You  Saw  It  in  The  Tobacco  World 


"""""'"""Hill" iiiiiiiiiiimiiMm , , , „„„„„„„„|„„„„„ 


A  NATIONALLY 
ADVERTISED  PRODUCT 


A  Pocket-size  Cifi^arette  Factory 
"ROLL  YOUR  OWN" 

a  perfectly  made  Cigarette  in  a  jiffy 
HANDSOME  TOBACCO  POOCH  AND  CIGARETTE  MAKER  ALL  IN  ONE 

R^rt'k****'^  yo"  »«ke  'em;  Pull  out  the  mel.1  tube  with  pouch  su.pended- 
left  h«d  holdmg  the  pouch.  up.ide  down,  gently  work  the  metd  tube  in 
Tk    hT      .^^P*^"'.*;-     ^N<,te  Picture.)     The  liule  plunger  conce.W   ^ 

WANTED     ESTABLISHED  DISTRIBUTORS 
W  n  11  I  L.  1/         JOBBERS  AND  DEALERS 

YOU.  WHO  ROLL  TOUR  OWN-tUdi  rf It! 
hcR't  tke  mtum  af  Mkiif  thca  Mtkr, 
fildw  tmi  kettcr  thu  wai  ercr  fmMt 
Mm.    Ym  cu  pdl  thca  walkii«,  wMuiat 

m  ttU«lf  !■  I  IlMM  CTdMM,  with  MYCr 

the  hH  rf  ■  0ili  rf  t«h«».  Try  yaw 
bTarite  shart  cat  tabacoa. 

The  DUAL  Cigarette  Maker 
«*!</  Tobacco  Pouch 

Ya«  Caa  Orfa  Dinct  By  NaU,  UatU  Natiaaal 
DMrihitlaa  b  Sacva4 

RETAIL  PRICE  $1.00 

Nister  Tokceo  Poick  CompasT 

108  Sa.  13th  St,  PhUaMphia.  Pa.,  U.  S.  A. 


Hrotocted  by  U.  8.  and  Foreisn  PateaU 


The   above  advertiaement  appears  in  January   26th,  1924 
iaaue  of  COLUER'S  WEEKLY,  with  over  1 ,000,000  Circulation.        j 


ViMIHI   «i 


MIHMIMIIMIttlMIMttK 


•t^«M«»M«TOi«|WH,mMimMMM...HH„»n,„„„,^„„„^„„,„„,„„,„„„„„, 


mimiHiiiiiiiiiMiiiiimtmiiMiiiiiiMmiiBfmtttiiMimiHiiiMHim? 


WAITT  &  BOND 


Blackstone 

CIGAR 


Havana 


Filler 


Jlbsoltttelff! 


44th  year 


' """ "" imu.".,„.,..„„,„„, ,„„„„ 


SANFEUGE 


<^ 


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THE  DEISELWEMMER  CO.  Makers  LIMA,  OHIO 


[Get  the  Utmost   in  Advertising 
Values 
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PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 
PHILADELPHIA,  PA. 


The  neiv 
La  T08ELLA 

BUDDIES-IOc 

Sweet  as  a  nut 
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Mellow^  as  moonlight 
But  always  MILD ! 


krMMUiow 


0.iLA. 


UIQSEUiA 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


February  15,  1924 


February  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


A  KAUFFMAN  &  BRO  Inc 


ESTABLISHED 


YORK.P4 


MANUFACTURERS  OF 


IS93 


aCAR  BOXES 

■   n     n  AND  ai 

CIGAR  BOX 
v-as^    LUMBER    -i^st/ 


WE    SPECIALIZE  ON 

GOLD  LEAF  WORIC 


"BEST  OF  THE  BEST 


»9 


Manufactured 


^  A.  SANTAELLA  &  CO. 


Office,  1181  Broadway.   New  York  Citj 

FACTORIES:     Tampa  and  Key  Weit.  FUtridm 


TOBACCO  MERCHANTS  ASSOCIATION  ^^jQfc^^ 

OF  UNITED  STATES  "^SM^^ 

JESSE  A.  BLOCK,  Wheeling.  W.  Va President 

CHARLES  J.  EISENLOHR,  Philadelphia,  Pa Ex-President 

WILLIAM  BEST,  New  York,  N.  Y Chairman  Executive  Committee 

MAT.  GEORGE  W.  HILL,  New  York.  N.  Y Vice-President 

GEORGE  H.  HLMMEL.  New   York,  N.   Y Vice-President 

JULIUS   LICHTENSTEIN,    New    York,   N.    Y.    .,.,... Vice-President 

H    H    SHELTON,   Washington,   D.   C Vice-President 

WILLIAM  T.   REED.   Richmond,  Va Vice-President 

HARVEY    L.    HIRST,    Philadelphia,    Pa. Vice-President 

ASA  LEMLEIN,   New  York,   N.   Y ;••••.••• ■••Treasurer 

CHARLES  DUSHKIND,  New  York,  N.  Y Counsel  and  Managing  Director 

Headquarters,  5  Beekman  Street,  New   York  City. 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

fr.  ».  SPALDING,  Cincinnati,  Ohio ..••««• Vr^' 'o'^fflJ!!!! 

CHAS.  B.   WITTROCK.  Cincinnati.  Ohio Vice-President 

GEO.   E.  ENGEL  Covington.   Ky I"*!^5I 

Wll.   S.   GOLD^BURG,  Cincinnati,   Ohio .•.«•#« Secretary 


THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 


JOSEPH  MENDELSOHN,  New  York  City  ••« 
A.  W.  KAERCHER.  Chicago,  III 
W.  S.  FULLER.  Hartford,  Conn. 
JEROME  WALLER,  New  York  a*y 


■ • ■ *• « • • ■ *• 


President 

Vice  President 
Treasurer 


'•*«i#.»#»»i«#it»*».  • ' 


•.*.♦*..*.*♦.*..*.#.•♦*♦»•...« 


».....«.«*.«.....«■*) 


TOBACCO  SALESMEK'S  J^WCIAWOH  Q9  .^llWf CA 


SIDNEY   T.   FREEMAN   «,,♦.♦#...♦»•»»♦.•»*»•«•.«»..•«...»..». • l^esident 

JACK   ECKSTEIN    ..,.,.*„.♦.».*....*#*.••.»*.»«..•............... 1st    Vice-President 

SAM.   FORDIN ......................24   Vice-President 

MAX    BERLINER , .,.,,..,,,..,♦..... Treasurer 

J„^  RIEDERS.  X^J^tt  IMA  tanttt,  num  %m%  &^  •.,•««••••.«,«... ^eretary 


NEW  YO^  CTGAR  MANUFACTURmiS*  BOARD  OF  1^ ABE 

JOSEPH   WINNICK President 

SAMUEL  WASSERMAN    Vice-President 

ARinUR  WERNER,  51  Chamber*  Si»..  New  York  City.. Secretary  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 

FOR   SALE  — ONE    COMPLETE    SET    NEWTON-STOAKES 
LETTERING  PENS,  with  inks  and  complete  instructions  for 
making  nifty  show  cards  and  price  tickets.   Absolutely  new.  Address 
Box  451,  care  of  "The  Tobacco  World." 

BUSINESS  OPPORTUNITY 

MODERN  EQUIPPED  FACTORY.  Desirably  located.  State  of 
Pennsylvania.  Steam  heated.  Capacity  100,000  miniinum,  200,000 
maximum.  Producing  good  workmanship.  Scale  of  price  right  for 
10-cent  line.  Actively  operating  at  present  with  good  organization. 
Rent  reasonable.  Further  details  on  inquiry.  Address  Box  454, 
care  of  "The  Tobacco  World." 

WANTED 

WANTED— A  POSITION  AS  SUPERINTENDENT.     Twenty- 
seven  years  of  experience  as  a  manufacturer  of  cigars;  hand, 
mold  or  suction.     A  man  that  knows  how  to  get  results.     Address 
Superintendent,  care  of  "Tobacco  World." 

MACHINERY  WANTED 

STRIPPING  MACHINES  WANTED— We  are  in  the  market  for 
six    low    priced    Universal    Stripping    and    Booking    Machines 
numbered   above   738.     When   writing   give   your   lowest  price  and 
machine  number.     Address  Box  461,  The  'Tobacco  World." 


The  Tobacco  World 


Established  1881 


VOLUME  44 


FEBRUARY  15,  1924 


No.  4 


TOBACCO   WORLD   CORl'OKATION 
Publishers 

tlobart  Bishop  Hankins,  President  and  Treasurer 
Gerald  B.  Hankins.  Secretary 


Published  on  the  1st  and  iSth  of  each  month  at  236  Chestnut  Street, 

Philadelphia.  Pa. 


Entered  as  second  class  mail  matter,  December  21,  1909.  at  the  Post 
Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:  United  States,  Canada,  Cuba  and  Philippine  Islands,  $200  a 
year.     Foreign,  $3.50. 


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Natural  bloom 

■  *      QUALITY  CIGARS 

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OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS  ^  .... 

Make  tobacco  mellow  and  smooth  In  charactar 
and  impart  a  most  palatable  flavor 

FUTORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  Llat  of  Flavora  for  Special  Brands 
BITUN.  AlOHATIZEK.  BOX  FLAVOBS.  PASTE  SWEETENEIS 

FRIES  &  BRO.t  02  Reade  Street,  Ne^  York 


ntiiimmtfmmmtiHHif  MM  'Mmmi 


Hnn«1fHMIfMMII*MllimHmMHmHMIlHIIMIilMH«IH«MintHIHMMHiniMMtMMHHtMI 


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Here  are  some  of  the  new-style 
Lucky  Strike  advertisements 
now  appearing  In  newspaper 
throughout  the  country  —  they 
win  friends  who  never  change 
from  the  brand  that  never 
changes. 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


February  15,  1924 


Wisconsin  Tobacco  For  Sale 

Approximately  200  cases  1918,  1919,  1920 
and  1922  Southern  Wisconsin  tobacco.  Samples 
at  Rockdale,  Dane  Company,  Wisconsin. 

L.  G.  ANDERSON 

2127  Iowa  Street      -      -      Chicago,  Illinois 


The  Far-Visioned  Cigar  Manufacturer 

Protects  Present  and  Future  Sales 

By  Packing  His  Brands  In  Wooden  Boxes 

H.  E.  BAIR  &  CO. 


HANOVER 


PENNA. 


"Quality  Cigar  Box  Manufacturers  For  More  than  Fifty  Years* 


VACK  CIGARS  RIGHT 

and  get  a  uniform  pressed  shape  to  each  cigar  in  every 
box.  No  broken  wrappers.  Impossible  to  overpress  pack. 

FOUR  MODELS  TO   CHOOSC  FROM 
Model  "A"  without  top  lever,  for  50  cigars     -     $  5.00 
Model  "B-1"  with  top  lever,  for  50  cigars       -       10.00 
Model  "8-2"  with  top  lever,  for  100  cigars     -       12.50 
Model  "C"  with  top  lever,  for  bundles  of  100    -       16.00 

Att  pacliers  art  adJustabU  to  anp  standard  sixt  box. 

Pulte-RorrecK   MacKine   Co. 

GRAND   RAPIDS,  -         -         -  MICHIGAN 


L 


I!  it's  Good— 
PORTO  RICXN 


Uhe  Figures  Speak 

In  1922,  large  cigars  averaged  22.1 
pounds  of  leaf  to  the  1 ,000. 

In  1922,  25,883,000  pounds  of  Porto 
Rican  tobacco  ("Foreign  Commerce  and 
Navigation"  figures)  were  shipped  into 
the  United  States. 

Counting  45  cigars  to  the  pound  this  tobacco  rep- 
resents over  one  billion  cigars.  But  ij  most  cigars 
contained    only    part    Porto    Rican    tobacco— 

HOW  MANY  CIGARS  CONTAINED 

PORTO  RICAN  TOBACCO  IN  1922? 

GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 

136  Water  Street      /.  F.  Vazquez       Telephone 
New  York  Agent  John  1379 

Send  for  a  mpy  "Tolmcco  Trade  Notes" 


The  Gianitee 

Stuipi  are  yoir 

GUARANTY 


I 


■  ■■■■■■■■■■■■  iBiS88B;as;38Bi»niaai 


■  ■■■■■■HBBtSmil 


gSaBBBBBBBBBBSBlt: 


Volume  44 


THE  TOBACCO  WORLD 


Number  4 


Esubliihed 
1881 


A  SEMI-MONTHLY 

For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPHIA,  FEBRUA6y  15,  1924 


Foreign  $3.50 


^»^— •*      — - 


EDITORIAL  COMMENT 


HE  announcement  of  the  Mazer-Cressman 
merger  points  to  the  trend  of  the  times  and 
IS  only  one  of  many  that  mav  follow  in  1924 
Ihe  economies  of  large  concentrated  produc- 
tion with  Its  lowering  of  overhead  expenses,  are  suffi- 
cient to  command  the  serious  attention  of  some  of  the 
largest  manufacturers  in  the  country. 

Jacob  Mazer  is  pre-eminent  as  a'successful  ciffar 
manufacturer,  and  Allen  R.  C'ressman  Sons  have  a 
long  and  honorable  history  upon  which  thev  have  built 
a  reputation  for  good  merchandise. 

Such  combinations  must  be  good  for  the  industry 
or  they  would  not  exist.  If  a  combination  isn»t  right  it 
IS  bound  to  fall  by  the  wayside,  for  there  is  no  nSddle 
ground  m  business  today. 

Tlie  consolidation  of  large  and  successful  concerns 
fias  the  effect  of  bringing  intiuential  factors  in  the  in- 
dustry closer  and  closer  together.  Tliere  is  lial>le  to 
oe  less  and  less  friction  in  matters  pertaining  to  the 
good  of  the  industry,  as  the  industrv  itself  becomes 
wincentrated  in  tlie  hands  of  men  meiitallv  an<l  finan- 
cially able  to  cope  with  the  problems  of  '*big  business/' 

Cj3    Cj3    C?3 

HE   action   of  the  exhibitors   at   the  Tobacco 
Show  in  forming  an  association  for  the  pur- 
pose of  co-opeiating  in  the  work  of  planning 
and  producing  the  1925  Tobacco  Show  is  an 
encouraging  sign.     It  is  evidence  in  itself  that  those 
who  have  spent  their  money  at   the  192;^and   192-t 
.^?,y!  ^^»^'e  faith  in  the  enteiprise  and  realize  the  pos- 
aibihties  of  such  an  exposition. 

,  Headed  by  one  of  the  ablest  salesmen  in  the  leaf 
industry,  and  supported  by  a  directorate  of  i^rominent 
aiKl  hnancially  able  business  men,  the  Hxhi])itors'  As- 
sociation promises  to  produce  a  larger  and  more  suo- 
psstul  Tobacco  Show  in  1925  than  anv  previouslv 
held.  • 

^^  Idle  there  is  a  wide  diver^ttM  of  dptfiion  as  fo 
tlie  merits  of  the  Tobacco  Show,  there  is  one  wav  to 
satisfy  everylmdy.  That  way  is  for  every  branch  of 
t'U*  industry  to  put  everv  ounce  of  energv,  enthusiasm 
'i>"J  support  behind  the  1925  Show.    Let'evervbodv  in 


qor/?,h^     "^^"^try  and  its  allied  branches  give  the 
9..)  iobacco  Show  a  fair  and  thorough  trial.    Let  us 
have  a  truly  representative  exposition. 

if  it  IS  a  success,  provided  there  is  real  co-opera- 
nn  on  the  part  of  the  industry,  then  the  1923  and 
I, L4  shows  have  alibis  tliat  will  stand  in  court 

On  the  other  hand,  if  there  is  a  real  represeuta- 
tno  Show  and  it  still  fails  to  prove  a  success  from  the 
exhibitors  standp<)int,  then  we  will  agree  to  put  the 
Illy  in  the  NatKjnal  hxposition  Company's  hand  and, 
il  necessary,  help  carry  them  out. 

One  thing  causes  us  mihl  surprise.  It  is  the  atti- 
tude of  some  ot  our  contemporarv  editors  who  are 
supposed  to  have  had  wide  newspaper  experience,  and 
It  they  have  had  it  we  believe  if  thev  are  sincere  in 
what  they  pass  out  to  their  readers 'they  will  agree 

This  ''anvil  chorus"  has  btn^n  crying  about  the 
piotessional  showman,  among  other  things.  AVe  de- 
tend  the  professional  showman  on  several  points 

Staging  industrial  expositions  is  as  much  of  a 
husiiiess  as  manufacturing  or  reporting.  The  risk  in- 
voWid  in  establishing  annual  trade  shows  is  no  bur- 
<len  t(.r  an  amateur  to  assume,  or  for  an  industry  to 
assume,  tor  that  matter.  "^ 

Acc(ndino  to  how  you  view  it,  we  were  fortunate, 
or  unfortunate,  enough  to  have  had  several  years  ex- 
peiunce  on  one  of  the  must  powerful  newspapers  in 
the  cmntry.  \V«  had  ahnost  a  year  of  work  among 
politicians.  * 

_  We  have  seen  business  men  elected  to  high  office 
(my  to  leave  (►ffice  a  few  yc  ars  later  discredited.  Thev 
were  ])ut  in  office  by  ]H)liticians  and  removed  bv  them 
\\v  have  seen  some  of  the  ablest  business  men  in  the 
state  absolutely  buried  under  a  landslide  of  votes 
w-lmh  swept  comparatively  inamipetent  men  into 
omce. 

It  w«»  H  long  time  befcne  it  dawned  upofr  tl8  ^en 
we  were  gently  told  that  politics  is  a  business.  It  re* 
quires  training  and  experience  to  become  successful  in 
It.  The  business  man  who  gets  in  high  office  seldom 
arrives  through  his  own  sheer  i)ower,  but  bv  the  grace 
of  the  political  organizations  that  are  willing  to  elect 

(Co^mued  on  Page  9) 


44tli  year 


THE  TOBACCO  WORLD 


February  15, 1924 


CRESSMAN  IN  MERGER  WITH  MAZER 

On  Wednesday  of  last  week  plans  were  completed 
for  the  consolidation  of  the  firm  of  Allen  B.  Cress- 
man's  Sons,  of  Philadelphia,  with  the  Mazer  Cigar 
Company,  of  Detroit.  All  the  active  officials  of  both 
concerns  will  remain  in  the  new  combination,  which 
will  be  known  as  The  Mazer-Cressman  Cigar  Com- 
pany.. According  to  the  terms  of  the  new  agreement 
Henry  Mazer  will  be  president,  Joseph  F.  Gallagher 
and  Charles  N.  Cressman  will  be  vice-presidents,  Ja- 
cob Mazer  will  be  secretary-treasurer,  and  Frank 
Cressman  will  be  assistant  secretary-treasurer. 

The  Mazer  Cigar  Company  already  has  a  chain  of 
factories  in  the  East  and  Middle  West  and  this  new 
merger  will  give  a  tremendous  total  in  production  of 
popular  brands  of  cigars.  Both  companies  have  been 
very  successful  in  the  production  of  good  cigars  and 
a  marked  expansion  of  their  production  is  expected. 

MASTER  TOBACCO  POUCH  COMPANY  EXHIBIT 

ATTRACTS  CROWDS 

The  exhibit  of  the  Master  Tobacco  Pouch  Com- 
pany, manufacturers  of  the  Dual  Cigarette  Maker  and 
Tobacco  Pouch,  which  has  been  described  in  these  coU 
umns  previously,  drew  the  crowds  at  the  Tobaooo 
Show  in  New  York  like  a  magnet.  Very  often  during 
the  days  of  the  show  the  aisle  in  front  of  the  booth  of 
the  Master  Tobacco  Pouch  Company  was  so  crowded 
that  it  was  impossible  to  pass  until  the  demonstration 
was  finished.  Many  of  these  pouches  were  sold  at  the 
show  and  much  favorable  comment  was  heard  on  this 
new  article. 


PHILIP  MORRIS  &  COMPANY  TAKE  ON 

••RAMESES" 

Arrangements  have  been  completed  whereby 
Philip  Morris  &  Company  will  distribute  the  brands 
manufactured  by  Stephano  Brothers,  of  this  city. 
These  brands  are  **Rameses''  and  '*  Stephano '*  ciga- 
rettes, and  have  been  manufactured  by  Stephano 
Brothers  for  a  great  many  years  and  are  big  sellers. 
The  cigarettes  will  still  be  manufactured  in  Stephano 
Brothers'  factory  and  mth  the  excellent  selling  force 
of  the  Philip  Morris  Company  behind  them  they  should 
soon  be  in  every  good  cigar  store  in  the  country. 

Joe  Carlisle,  one  of  the  star  boosters  for  Bayuk 
Cigars,  Incorporated,  put  in  some  time  at  the  Tobacco 
Show  in  New  York,  and  is  now  on  an  extended  trip 
through  New  York  State  in  the  interest  of  his  brands. 


BOBROW  BROTHERS  HAD  HANDSOME  EXHIBIT 

The  exhibit  of  Bobrow  Brothers  at  the  Tobacco 
Show  this  year  gave  evidence  of  much  thought  in  the 
preparation  of  the  display  in  order  to  make  it  attrac- 
tive. The  background  of  the  exhibit  was  rich  black 
velvet  and  the  various  brands  of  the  company  were 
artistically  arranged.  The  brands  exhibited  were 
**Bold,''  '* Topic,"  '^Recaiy  and,  last  but  not  least, 
'*La  Tosella."  The  exhibit  was  in  charge  of  Emil 
Tauger  and  A.  Sillett,  who  are  representatives  for 
Bobrow  Brothers  in  New  Y^ork  City. 

WOODEN  CIGAR  BOX  BOOSTERS*  CLUB  HAD 

EXHIBIT 

The  exhibit  of  the  Wooden  Cigar  Box  Boosters' 
Club  at  the  Show  this  year  was  a  vast  improvement 
over  that  of  last  year  in  so*  far  as  they  had  a  greater 
variety  of  cigar  boxes  from  all  parts  of  the  country  on 
display.  One  of  the  features  of  the  exhibit  was  a  speci- 
men cigar  box  showing  the  style  used  forty  years  ago. 
This  feature  was  contributed  by  F.  A.  Heim,  of  Lan- 
caster, Pa.  There  were  two  attractive  girls  in  attend- 
ance at  the  booth  of  the  Boosters'  Club  who  distributed 
literature  setting  forth  the  superior  merits  of  the 
wooden  box  for  cigars  over  other  containers. 


GEORGE  LEX  JOINS  "CONGRESS" 
The  many  friends  of  George  M.  Lex  in  Philadel- 
phia will  be  glad  to  learn  that  Mr.  Lex  has  accepted 
the  position  of  ofl&oe  manager  for  the  Congress  Cigar 
Company,  this  city,  succeeding  ^liss  Lenhart,  who  has 
liold  this  position"^  for  some  time  but  is  resigning,  ef- 
fective February  1st.  Mr.  Lex  was  associated  with  thd; 
Forty-four  Cigar  Company  in  a  similar  capacity  be^ 
fore  its  consolidation  with  the  Consolidated  Cigar 
Corporation,  and  has  more  recently  been  associated 
with  the  firm  of  Wm.  Steiner  Sons  &  Company,  lithog- 
raphers, of  New  York  City. 


ZIFFERBLATT  BUYS  "MADAME  BUTTERFLY" 

LABEL 
George  Zifferblatt,  foraierly  of  the  Emze  Cigar 
Companv,  of  North  Fourth  Street,  has  purchased  the 
right,  titles  and  interests  in  the  ** Madame  Butterfly'* 
label,  together  with  a  large  quantity  of  supplies,  and 
intends  to  manufacture  cigars  under  this  brand  name. 


A.  N.  Davis,  of  the  Louis  King  Cigar  Company, 
was  a  recent  visitor  in  New  York  City. 


February  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


9 


NATIONAL  BOARD  OF  T.  S.  A.  HOLDS  ANNUAL 
CONVENTION  AND  BANQUET 

The  National  Board  of  Tobacco  Salesmen's  Asso- 
ciations held  their  annual  convention  at  the  Hotel  Mc- 
Alpin  on  Friday  and  Saturday,  February  1  and  2, 
1924.  On  Thursday  evening,  January  31,  1924,  the 
convention  opened  with  a  mass  meeting  for  members 
of  the  tobacco  salesmen's  associations  as  well  as  for 
non-members.  This  mass  meeting  was  held  at  the  Sev- 
enty-first Regiment  Armory. 

The  newly-elected  officers  of  the  National  Board 
of  Tobacco  Salesmen's  Associations  are  as  follows: 
President,  Emanuel  M.  Freeman,  Newark,  N.  J. ;  first 
vice-president,  Edward  J.  Mulligan,  Boston,  Mass.; 
second  vice-president,  Leo  M.  Lehman,  New  York 
City;  third  vice-president,  Abraham  Brown,  Newark, 
N.  J.;  secretary,  Herman  Goldwater,  New  York  City; 
treasurer,  Abe  Blumberg,  Baltimore,  Md. 

The  following  were  elected  on  the  Board  of  Gov- 
ernors: Emanuel  M.  Freeman,  chairman,  Newark,  N. 
J.;  Edward  J.  Mulligan,  Boston,  Mass.;  Harry  L. 
Whipple,  Boston,  Mass.;  John  Frischberg,  Boston, 
Mass. ;  Leo  M.  Lehman,  New  York  City ;  Albert  Free- 
man, New  York  City;  Max  Berliner,  New  York  City; 
Abraham  Brown,  Newark,  N.  J. ;  Jack  A.  Martin,  New- 
ark, N.  J.;  Thomas  J.  O'Neill,  Baltimore,  Md.;  Jonas 
J.  Ollendorff,  New  York  City. 

The  National  Board  has  prospered  quite  some  in 
the  past  year  and  expects  a  100  per  cent,  increase  for 
|his  year  as  there  arc  quite  a  few  prospective  branches 
in  view. 

A  special  committee  on  propaganda  for  further 
organization  of  local  branches  throughout  the  country 
Avas  appointed. 

The  National  Board  went  on  record  as  being  in 
favor  of  an  annual  tobacco  exhibit  as  well  as  an  annual 
banquet  of  the  tobacco  industry.  The  banquet  to  be 
held  under  the  auspices  of  the  National  Board  of  To- 
bacco Salesmen's  Associations. 

Mr.  Jonas  J.  Ollendorff,  who  has  been  president 
M  the  National  Board  of  Tobacco  Salesmen's  Associa- 
tions for  the  past  three  years,  was  presented  with  a 
fob  in  appreciation  of  his  untiring  efforts.  Mr.  Sid- 
ney J.  Freeman  made  the  presentation  speech,  which 
touched  the  hearts  of  every  member  present. 

The  annual  banquet  of  the  National  Board  of  To- 
bacco Salesmen's  Associations  was  held  on  Friday 
evening,  Februarv  1,  1924,  at  the  Hotel  McAlpin,  New 
York  City. 

Unlike  the  previous  banquet,  ladies  were  present 
and  a  most  enjoyable  time  was  had  by  all  present. 

The  following  were  the  speakers  of  the  evening: 
Police  Commissioner  of  New  York,  Richard  E.  En- 
right;  Admiral  Chas.  W.  Plunkett,  Commandant,  Third 
Naval  District;  Hon.  Hoke  Smith;  Hon.  A.  ^l.  Loeb, 
president,  National  Council  of  Traveling  Salesmen's 
Associations. 

The  dinner  was  followed  by  dancing. 


MILLER,  DuBRUL  &  PETERS  EXHIBIT  ATTRACTS 
The  machinerj^  exhibit  of  the  Miller,  DuBrul  and 
Peters  Manufacturing  Company,  of  Cincinnati,  0.,  at 
the  Tobacco  Show,  was  crowded  most  of  the  time  with 
manufacturers  who  were  eager  to  learn  more  about 
the  great  savings  that  could  be  made  by  the  use  of 
machinery  in  the  manufacture  of  cigars.  The  exhibit 
was  complete  in  every  detail  and  competent  men  were 
there  to  tell  of  the  merits  of  tlie  various  machines  and 
also  answer  any  questions  that  might  be  asked. 


(Continued  from  Page  7) 

him.    No  business  man  can  hope  to  reach  office  except 
with  the  aid  of  professional  politicians. 

Running  trade  shows  is  just  as  much  a  business  as 
pontics.  We  believe  that  the  men  to  run  such  shows 
should  be  men  of  experience  and  ability  in  that  line. 
Just  what  arrangement  between  the  showman  and  the 
trade  would  be  most  beneficial  is  a  question  open  for 
discussion.  But  with  the  present  support,  if  there  has 
been  any  profit,  we  can't  see  why  there  should  be  a 
spilt  of  the  money.  When  the  industry  earns  a  right 
to  a  split,  they  will  undoubtedly  get  it  and  can  com- 
mand it. 

We  have  one  suggestion  for  the  Exposition  Com- 
pany, and  the  Exhibitors'  Association.  It  is  that  a 
flat  rate  be  figured  out  for  space,  including  all  the  ne- 
cessities to  set  up  a  standard  booth.  The  extra  charges 
for  this  and  that,  which  are  obligatory  under  the  ex- 
position contract,  are  not  viewed  by  the  majority  of 
exhibitors  in  a  kindly  light. 


U.  T.  M.  COMPANY  BANQUET  SALESMEN  AT 

WALDORF 

The  regular  yearly  conference  of  the  salesmen  and 
heads  of  departments  of  the  Universal  Tobacco  Ma- 
chine Company  was  held  this  year  during  the  week  of 
the  Tobacco  Show.  The  salesmen  put  in  the  best  part 
of  two  days  in  the  factory  at  Newark,  where  ideas  were 
freely  discussed  and  plans  for  this  year's  selling  cam- 
paign were  gone  over.  On  Friday  evening  a  banquet 
was  given  the  salesmen  and  a  few  invited  guests  at 
the  Waldorf-Astoria  Hotel.  Mr.  George  C.  Sherman, 
president  of  the  Universal  Tobacco  Machine  Company, 
stated  to  a  representative  of  The  Tobacco  World  that 
these  conferences  had  always  proven  beneficial  to  the 
salesmen  as  well  as  to  the  company  officials  and  that 
this  year  was  no  exception. 


BAYUKS  PUTTING  ON  "MAPACUBA"  CAMPAIGN 

An  aggressive  advertising  campaign  on  **Mapa- 
cuba"  cigars  is  being  put  on  in  this  city  by  Bayuk 
Cigars,  Incorporated.  Over  5000  life-size  cut-outs  of 
a  man  holding  a  box  of  **Mapacuba8"  have  been  placed 
ill  stores  throughout  the  city,  and  they  are  attracting 
attention. 


Charles  Bock,  of  the  firm  of  Bock-Stauffor  Com- 
pany, Pittsburgh,  Pa.,  distributors  of  the  **Cinco" 
brand,  was  recently  in  Philadelphia  conferring  with 
Otto  Eisenlohr  &  Brotliers,  Incorporated,  in  reference 
to  extending  the  Pittsburgh  territory  to  include  Al- 
toona  and  Johnstown. 


Frank  Eiseman,  of  the  Eiseman  Cigar  Company, 
manufacturers  of  tlie  **Men-de-Lion,"  is  on  an  ex- 
tended trip  through  Pennsylvania  and  the  Middle 
West  in  the  interest  of  his  brand.  . 


Howard  F.  Pent,  president  of  the  Coraza  Cigar 
Company,  manufacturers  of  the  ** Marshall  Field,"  a 
Java-wrapped  cigar,  is  on  a  trip  visiting  the  jobbers  of 
the  ** Marshall  Field"  as  far  West  as  Chicago. 


10 


44th  year 


THE  TOBACCO  WORLD 


February  15,  1924 


February  15,  1924 


THE  TOBACCO  WORLD 


DETRO 


44th  year 


11 


New   City   Directory   Just   Published   Shows   Increase   of 

100,000  in  Population— Wm.  P.  Freligh  Dies— Vetter- 

lein    Brothers    Representative    Visits    Detroit — 

Charles  Lamb  Meets  With  Accident— "Girard" 

Cigar  Enjoys  Good  Sale  in  Dynamic  City 


Detroit,  Mich.,  February  10,  1924. 


ETROIT  broadcasts  its  greetings.  Men  and 
wcmou  whose  names  are  inseparably  linked 
with  the  growth,  progress,  and  prosperity  of 
Detroit  join  in  this  expression  of  optimism. 
Industries,  business  organizations,  observers  and  pub- 
lic bodies  are  unanimous  in  their  belief  that  Detroit 
will  steadily  go  forward  and  prosper  through  1924. 
i^^reater  Detroit,  including  Grosse  Fointe  Village, 
ilighland  Park  and  llamtramok,  has  a  population  of 
1,283,822  or  approximately  100,000  more  than  a  year 
ago,  according  to  the  1924  city  directory  just  issued. 
As  is  customary,  it  is  necessary  to  record  that  the 
gmiths  are  our  most  popular  family,  having  just  4800 
listed.  Mr.  Coal  and  Mr.  Coke  are  on  the  same  page; 
they  live  in  Detroit,  as  do  Mr.  Gin  and  Mr.  Bitters.  All 
the  weather  names  are  recorded:  Blizzard,  Wind,  Blew, 
Cloud,  (old,  Breeze,  Freeze,  Damp,  Dew,  Fairweather, 
Frost,  Gale,  Storm,  Fogg,  Gust,  Hail  and  Snow.  And 
according  to  all  rei)orts  this  is  one  of  the  wettest  places 
on  the  map,  as  we  liave  all  kinds  of  weather. 

The  cigar  fraternity  of  this  city  mounis  the  lost 
of  one  of  its  finest  salesmen,  William  P.  Freligh.  Mr, 
Freligh  was  known  throughout  the  State  as  Bill,  and 
had  a  host  of  friends,  who  were  shocked  to  learn  of 
his  death.  He  was  associated  with  John  T.  Woodf 
house  &  Co.,  and  travelled  a  large  section  of  the  State* 
Mr.  Freligh  died  in  his  forty-first  vear  at  St.  Marv*t 
llospital  in  Chicago,  on  Saturday,  January  26th.  lie 
was  a  meml>er  of  Palestine  Lodge,  Michigan  Sovereigtt 
Consistory  and  Moslem  Temi)k*,  and  a  grandson  of  the 
late  William  P.  Innes,  of  Grand  Kapids,  Mich.  He  i» 
survived  by  his  wife,  Elizabeth,  and  two  sons,  William 
J.  and  Robert  W.,  and  three  sisters,  Mrs.  A.  J.  Matter, 
Detroit;  Mrs.  G.  K.  Hobby,  Brooklyn,  X.  V.,  and  Mrs. 
D.  S.  Mellows,  Philadel])hia. 

John  Sadler,  representing  l*erfe(rfo  Gama  & 
Bros.,  Tami)a,  Fla.,  manufacturers  of  liigh  grade  clear 
Havana  cigars,  called  on  the  trade  here  last  week. 
John  informs  the  writer  that  his  brand  is  selling  fine 
throughout  his  entire  territory. 

Fddie  Klein,  western  representative  of  the  Cortez 
Cigar  (V)mpany,  has  been  in  our  midst  for  a  few  days 
looking  over  conditions  and  booking  many  nice  orders 
of  "Cortez"  cigars,  for  spring  shipment.  F<ldie  re- 
ports his  brand  to  be  in  a  very  healthy  condition 
through  the  Middle  West. 

Perry  Bland,  representing  Vetterlein  I^»rothers, 
Philadelf»]iia,   ]*a.,   nianufaeturers  of  "l.a   Cornelia'' 


and  **Saboroso''  cigars,  called  on  the  trade  here  last 
week.  Periy  says  he  was  greatly  pleased  with  the 
business  he  is  getting  on  these  two\vell-known  brands. 

Jean  Watson,  of  the  Harry  W.  W'atson  Company, 
Flint,  Mich.,  was  on  the  list  of  out-of-town  visitors 
who  were  sojourning  in  Detroit  last  week. 

Fred  Charles,  representing  The  Charles  Cigar 
Company,  York,  Pa.,  makers  of  "Mohawk  Chief'  ci- 
gars, has  been  with  us  for  a  fortnight  looking  over 
conditions  on  his  brand. 

Billy  Burke,  of  the  "Melachrino"  department  of 
the  American  Tobacco  Company,  has  returned  from  a 
business  trip  throughout  the  Wolverine  State.  Billy 
reports  *'Melachrino"  cigarettes  to  be  growing  in 
popular  demand  in  every  section  of  the  State,  and  that 
he  considers  his  brand  to  be  in  a  very  healthy  condi- 
tion. 

J.  C.  Howard,  of  Faber,  Coe  &  Gregg,  Incorpo- 
rated, New  York  City,  X.  Y.,  called  on  Detroit's  lead- 
ing re  t^iilers  and  clubs  last  week  and  reported  a  very 
satisfactory  business  on  his  high  grade  line  of  im- 
ported and  domestic  cigars. 

(^iGARETTB  VoLUMK  DouBLBD. — Cigarette  smoking 
has  increased  nearly  100  per  cent,  in  Detroit  if  ven- 
di»rs'  licenses  issued  by  the  police  department  is  any 
indication,  according  to  Lieut.  Ora  B.  Tuttle,  in  charge 
of  the  license  bureau.  In  January,  1923,  1643  licenses 
were  issued  for  the  sale  of  cigarettes,  the  total  for 
Jaimary,  1924,  is  2918. 

Bill  Felbier,  manager  of  the  cigar  department  of 
the  Cunningham  Drug  Company's  chain,  reports  a 
very  successful  business  for  the  year  1923.  Accord- 
ing to  infoiTOation  obtained,  it  was  the  greatest  year 
the  cigar  department  ever  had.  The  pipe  department^ 
under  the  directorship  of  our  good  friend  Bill,  has 
grown  by  leaps  and  bcmnds,  and  is  one  of  the  busiest 
corners  in  BilPs  section  of  the  stores.  The  Avindow 
artist  of  the  chain  is  very  good  to  Bill  with  his  win- 
dow displays,  and  many  artistic  displays  of  good 
l>riars  and  fine  cigars  occupy  the  stage  which  drawft 
the  shoppers  to  the  Cunningham  stores. 

Rudy  Hagle  has  accepted  a  position  ^yith  the 
Charles  F.  Becker  Company  and  will  work  the  Gra- 
tiot Avenue  territory  on  **Blackstone,"  **Webster" 
and  *' Robert  Emmet"  cigars. 

IT.  A.  McCrary,  with  headquarters  in  Kan- 
sas City,  Mo.,  sto])ped  off  in  Detroit  last  week,  en- 
route  from  Tampa,  Fla.,  and  ]*orto  Rico,  where  he  has 

{Continued  on  Page  19) 


By  a  Trained  Business  Man  M 

Advertiser 

WRiTTeN  esPECiAav  for  theto8«cco  world  BTA-Epf 

*u.  iii«tiT«  ntsmvco 


O  dealers  with  a  fine  trade:  An  item  in  a 
newspaper  states  that  several  banks  get  pres- 
tige from  the  cigars  they  give  to  callers.  They 
adopted  a  special  name  and  buy  their  cigai's 
Ijy  the  box.  The  dealer  furnishes  them  with  a  special 
label  tor  these  boxes,  with  the  name  of  the  brand  and 
iJie  name  of  the  bank  printed  on  the  label,  and  also  on 
the  band  of  each  cigar. 

It  certainly  ^ives  class  and  tone  to  the  cigars.  A 
laller  receiving  one  feels  that  he  is  getting  something 
very  special  and  very  fine,  and  it  makes  much  more 
impression  on  his  mind  than  would  a  more  expensive 
cigar  without  these  fixin's. 

Couldn't  you  make  a  box-customer  of  your  bank 
around  this  idea  t  Why  not  try  an  experiment,  thuslyi 
Decide  yourself  on  a  good  name  for  your  bank'$ 
cigar,  get  a  handsome  blank  label  from  some  label 
niaimfacturer,  take  it  to  a  good  artist  and  have  him 
letter  the  name  in  large  beautiful  letters,  and  also  the 
name  of  the  bank.  Have  your  printer  print  the  name 
oi  Hie  cigar  and  the  name  of  the  bank  on  50  bandsj 
wiap  them  around  the  cigars  and  pack  them  in  the 
box.  Then  go  and  present  the  box  to  the  president 
of  the  bank  with  your  compliments.  lOxplain  the  idea 
to  him  and  say  you  can  furnish  them  that  way  at  so 
iiuu  h  i)er  box.  Vou  may  land  him  for  a  good  order. 
Hive  it  a  try,  and  write  this  department. 


CJ3    Ct3     C!3 


I'ity  the  sorrows  of  the  **idea  hunter,"  who  combs 
the  business  journals,  and  the  inside — not  the  outside — 
of  people's  heads,  to  broadcast  them  to  his  readers. 

Before  me  lavs  a  Jiigli  grade  business  paper,  with 
two  whole  pages  devoted  to  "The  Methods  of  Success- 
lul  Men."  1  pounced  on  those  pages,  with  all  the 
eagerness  of  a  terrier  on  a  rat ;  and  after  reading  them 
1  said,  '^Migosh,  1  11  be  denied  if  they  give  me  a 
Niijgle  idea,  they  are  that  contradictory." 

Cassatt,  the  railroad  man,  encouraged  ideas  from 
Jiis  track  foremen  and  such,  ami  gave  them  much  con- 
i^ideration.  Hennery  Ford  says  iie  lays  down  princi- 
ples and  don't  bother  with  details.  John  Wanamaker 
walked  through  his  store  with  eagle  eye,  noted  every- 
thing, no  matter  how  small,  listeiKHfto  the  talks  of 
customers.  Carnegie  took  great  pains  selecting  his 
■superintendents  and  paid  no  thought  whatever  to  the 

•  let ails.  Mitten,  the  famous  street  car  man,  gets  clear 
down  in  the  heart  of  details.  Stephen  (Jiraid  boasted 
lliat  no  detail  was  too  small  for  him. 

^       Can  you  get  something  of  value  from  the  al)ovel 

•  oil  can  if  you  have  trained  on  idea-hunting.  You 
can  get    two  ideas.     One,  liave  vision  and  ideals  and 


plan  out  your  business.    Two,  pay  keen  regard  to  de- 
tails until  you  have  a  large  business  and  many  workers. 

C?3     CJ3     C?3 

Do  you  have  a  Talking  Point,  a  sort  of  motto,  for 
your  store! 

You  should  have,  and  it  should  be  on  your  win- 
dow, on  your  sign,  on  your  wrapping  paper  and  your 
stationei'v. 

This  may  seem  a  little  matter,  but  it  ain't.  It  is 
Dig.    It  is  important. 

It  gradually  teaches  customers  the  kevnote  of 
your  business.  If  you  have  a  fine  trade,  call" yourself 
I  HE  Quality  Store.  If  you  specialize  on  low  price, 
call  It  1  HE  Moxey-Saving  Store.  If  you  are  a  social 
fellow  and  attract  trade  by  your  cheerfulness,  courtesy 
and  persiflage,  call  it  The  Store  of  Cheer. 

Trifles  like  this  often  cause  business  success. 

CS3     CJ3     CJ3 

A  word  to  the  clerk:  If  you  are  restless,  dis- 
contented, thinking  of  changing  into  another  work 
here  are  four  important  questions  for  vou  to  consider- 
Do  I  like  the  work!  Do  I  oome  in  close  contact  with 
my  employer!  Can  I  progress,  or  is  there  danger  of 
running  into  a  blind  alley/  If  I  work  diligently  and 
intelligently  what  position  may  1  reasonably  hope  to 
o(cuj)y  say  in  ten  years! 

Let  me  say  that  a  consideration  of  these  funda- 
mental questions  will  give  you  a  feeling  of  content- 
ment, provided  You  Like  the  Work  of  Indoor  Sales- 
man. 

There  are  many  advantages  in  being  with  a  small 
establishment. 

As  to  progress,  that  is  Entirely  Up  to  You.  There 
is  a  great  and  growing  demand  for  high-grade  clerks 
It  IS  growing  and  will  continue.     Kewards  are  large 
and  increasing. 

If  you  will  study  the  art  of  selling  and  merchan- 
dising, and  become  real  proficient,  and  a  first-class 
salesman,  nothing  can  keep  you  down.    That  work  and 
that  field  is  as  good  as  any  you  can  enter.    And  one 
of  three  things  will  happen.     The  business  will  grow 
you  will  l)e  taken  in  as  a  partner,  and  your  skilful 
work  may  build  up  an  enormous  business  for  the  two. 
Or,  you  will  start  in  business  for  yourself  and  work 
ui)ward  to  success,  or  you  will  change  into  a  larger 
establishment,  perhaps  into  some  other  line,  where  a 
iirst-class  clerk  is  needed,  who  will  command  first-class 
wages — and  no  one  knows  where  vou  will  stop  grow- 
ing.    So  there  you  are!     The  world  is  open  to  vou. 
Go  to  it,  and  win. 

{Continued  on  Page  24) 


12 


44th  year 


THE  TOBACCO  WORLD 


February  15,  1924 


February  15,  1924 


News  From  Congress 


Say  You  Saw  It  in  The  Tobacco  World 


SURVEY  OF  THE  LEAF  TOBACCO  MARKET    "^ 

1923-1924 

T  this  period  when  all  factors  in  the  tobacco  in- 
dustry are  indulging-  themselves  in  the  pros- 
pects for  the  ensuing  year  it  is  perhaps  of 
interest  to  take  a  retrospective  view  of  the 
industry  and  recount  some  of  the  important  features 
of   the  prec^-ding  year   since   conjectures   are   based 
largely  on  past  events. 

On  tlie  whole  1923  was  a  satisfactory  and  profit- 
able year  for  the  tobacco  industry  in  spite  of  the  fact 
that  the  production  of  leaf  tobacco  in  the  United  States 
was  greater  than  any  preceding  crop  with  the  excep- 
tion of  1920.  ^ 

Cigar  Leaf 
At  the  beginning  of  1923  the  outlook  for  a  profit- 
able year  jn  tlie  cigar  leaf  trade  was  not  very  bright. 
The  stocks  on  hand  amounteil  to  about  346,000,000 
pounds  of  cigar  leaf  with  prospects  for  an  abnonnal 
production  not  only  of  domestic  leaf  but  the  crop  of 
Porto  Kico  was  estimated  to  produce  about  26,000,000 
pounds  which  is  the  largest  yield  in  the  history  of  the 
island.  The  crop  of  Sumatra  which  was  marketed  dur* 
ing  the  first  half  of  the  year  in  the  Netherlands  was 
reported  to  amount  to  204,000  bales  of  which  a  large 
perctMitage  was  suitable  for  the  American  trade. 

During  the  first  months  of  the  year  production  of 
cigars  began  to  show  a  pr<»nouneed  increase  over  the 
same  months  of  1922  which  continued  for  the  first  half 
of  the  year.  This  exerted  a  most  favorable  influence 
in  the  industry,  and  the  market  on  unsold  stocks  of  do- 
mestic leaf  was  stimulated  to  an  extent  that  most  of 
the  crop  was  readily  lifted  from  first  hands  at  good 
prices.  Aloreover  with  stocks  of  Sumatra  leaf  at  a  low 
point  our  importers  increased  their  iioimal  purchases 
of  this  tobacco  at  high  prices  and  it  is  probable  that 
our  total  imi)orts  of  these  wrappers  for  the  year 
amounted  to  more  than  40;(KJ0  bales.  Though  the'  an- 
nual demands  of  the  I jiited  States  and  Canada  are  not 
sufficient  to  absorb  this  quantity  of  Sumatra  wrapper 
it  does  not  indicate  that  there  is  a  large  C4irry  over  in 
view  of  the  fact  that  inferior  i)acking  of  the  last  crop 
has  resulted  in  a  lower  yield  of  desirable  wrappers. 
Ihis  also  increased  the  cost  to  our  importers. 

Perhaps  the  most  disappointing  situation  in  the 
leaf  market  during  the  year  was  presented  by  the 
ilayana  crop.  At  the  heginning  of  the  season  it  was 
estimated  that  a  large  crop  of  desirable  tobacco  would 
}>e  harvested,  Imt  owing  to  unfavorable  weather  con- 
ditions the  yield  fell  below  expectations  and  the  qual- 
ity ot  the  crop  did  not  measure  up  to  earlier  hopes. 
In  order  to  secure  their  requirements  our  importers 
were  forced  to  enter  the  market  earlv  and  pay  very 
high  prices  for  their  purchases. 


-.        -AND 

Ft  D  E  R  A  L 


Departments 


IH 


From  our  tVASHiNOTON  BvoEAu  6gAifl£E  Building 


The  yield  of  Porto  Rican  leaf  measured  up  to  the 
early  estimates  for  a  very  large  crop  and  was  perhaps 
equal  m  quality  to  any  crop  ever  produced  in  the 
island.  However,  several  previous  crops  had  been  in- 
sufficient either  in  quantity  or  quality  to  meet  the  de- 
mands of  the  trade  and  stocks  of  old  tobacco  were  vir- 
tually depleted  when  the  new  tobacco  came  into  the 
market.  Realizing  these  conditions  and  being  aware 
of  the  situation  in  Cuba  the  growers  held  out  for  ex- 
ceedingly high  prices  which  obtained  in  the  Porto 
Riean  market  throughout  the  season.  Consequently 
the  manufacturers  acquired  their  stocks  of  this  tobacco 
at  prices  as  proportionately  high  as  those  paid  for 
(  uban  leaf. 

Influenced  by  these  conditions  and  on  account  of 
the  decreased  production  during  the  preceding  year, 
high  prices  obtained  in  the  domestic  markets  for  cigar 
leaf.  The  lack  of  sufficient  quantities  of  better  grades 
was  the  cause  of  much  concern  to  manufacturers  since 
the  Connecticut  and  Wisconsin  crops  contained  a  large 
percentage  of  inferior  tobacco. 

In  1923  production  of  cigar  leaf  will  amount  to 
about  195,000,000  pounds,  according  to  estimates  of  the 
Department  of  Agriculture,  as  compared  with  a  yield 
of  175,000,000  pounds  in  1922.  This  is  a  pronounced  de- 
crease under  the  September  estimate  of  the  crop  which 
IS  largely  due  to  the  damage  by  frosts  in  Wisconsin 
and  Ohio.  The  quality  of  the  crop  is  perhaps  better 
than  for  many  years,  and  the  prices  paid  to  growers 
so  far  for  the  new  crop  have  been  high. 

The  new  Sumatra  crop  which  vn\\  enter  the  mar- 
ket at  an  early  date  is  estimated  by  growers  to  be 
190,000  bales  with  an  appreciable  smaller  proportion 
of  grades  suitable  for  the  American  trade  than  was 
available  in  the  1922-23  crop.  Some  difficulty  has  been 
encountered  by  growers  in  both  Porto  Rico  and  Cuba 
in  i)lanting  the  intended  acreage  owing  to  unfavorable 
wc»ather,  but  it  is  not  believed  that  the  size  of  the  crop 
has  as  yet  been  materially  affected.  The  latest  report 
from  the  loss  to  the  Philippine  tobacco  crop  in  Caga- 
yan  Valley  by  a  typhoon  in  November  may  be  as 
great  as  40  per  cent.  This  might  serve  to  stimulate 
tile  production  of  low  price  cigars  which  has  been  en- 
croached upon  severely  in  the  last  few  years  by  the 
olieap  ^lanila  cigar. 

Pinal  reiiorts  on  the  manufacture  of  cigars  for 
the  calendar  year  1923  by  the  Bureau  of  Internal  Rev- 
enue disclose  that  producticMi  of  cigars  exclusive  of 
small  cigars,  which  amounted  to  506,296,761,  was 
6,J)98, 186,803  as  compared  with  1922  production  of 
6,892,608,654. 

{Continued  on  Page  23) 


44th  year 


13 


-Sy 


-A- 


:»(i 


m\ 


THE  ANTHRACITE  REGION 

WILKES-BARRE  SCRANTON, 
HAZELTON  ife? 


^-Hrvhafifr-^^^-^'-  'f-r'^^^^^''^''^^^'-- 


■'■  •>..  -J. 


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d^i^' 


OSEPH  -Joe-  Yeager,  of  the  J.  M.  Yeager 
Tobacco    Company,    is    sure   some    fine    boy. 
Joe,  who  is  general  manager  of  the  above 
company,  tells  me  that  their  business  is  forg- 
ing ahead  day  by  day.    He  claims  his  business  is  far 
ahead  of  the  year  1922.    Men  of  Joe's  type  are  always 
wanted  in  the  cigar  and  tobacco  business.    The  J.  M. 
Yeager  Tobacco  Company  handles  everything  in  the 
tobacco  game,  as  well  as  candies  and  manv  novelties. 
Conrad  J.  Ramsey  has  recently  bought  over  the 
Topic  Cigar  Store  of  Wilkes-Barre,  Pa.,  formerly  con- 
ducted by  Rosenthal  Brothers.    Mr.  Ramsey  has  made 
many  improvements  in  his  store.     Although  new  in 
the  cigar  business,  he  goes  at  it  like  an  old  hand.   Mr. 
Ramsey  is  an  expert  billiard  plaver.     He  claims  he 
likes  the  cigar  business,  and  savs  that  he  is  like  an 
old  man  90  years  old;  can't  go  out  nights,  got  to  tend 
to  business.    To  make  a  success  of  anv  business  vou 
have  to  ^teiKp'  to  it. 

The  First  Annual  Ball  of  the  Wilkes-Barre  Fire 
Department  w^as  recently  held  in  the  armory  and  from 
the  attendance'  there  they  must  have  made  a  thousand 
or  two.  Chief  Hochrieter  can  be  given  full  credit  in 
the  way  he  managed  this  affair,  which  proved  a  big 
success.  The  proceeds  of  this  ball  goes  into  a  sinking 
fund  for  all  sick  and  disabled  firemen. 

We  wish  you  a  larger  crowd  at  your  next  affair. 

Maurice  Ziegler,  former  proprietor  of  the  Colom- 
bo Cigar  Store  and  barber  shop,  on  the  square  for  the 
past  twenty-two  years,  is  now  enjoving  a  month  or  so 
on  the  islands  of  Bermuda.  :\rr.  Ziegler  has  his  wife 
and  youngest  son  along.  We  don't  know  what  he  in- 
tends to  do  upon  his  return  from  Bermuda,  but  we 
wish  him  good  health.  The  Colombo  is  now  being  run 
by  the  two  enterprising  boys,  J^abii^.^£Jharies 
Popky.    We  wish  'em  luck. 

Diamond  Bill  sez,  *'We  thank  vou  to  sav,  we  saw 
our  *  write-up'  "  in  Diamond  Bill's  column  of  the 
Tobacco  World. 

The  United  Cigar  Stores'  only  store  in  Wilkes- 
Barre  was  recently  handicap])ed  in  business  ''for  a 
few  days  only,"  by  a  fire  in  the  office  buildings  over 
head.  The  fire  was  caused  by  bad  electric  wiring  and 
most  of  the  damage  done  tothe  ''United"  was  from 
water. 

Fred  Gutendorf,  local  manager,  says  the  damage 
will  amount  to  a  couple  of  thousand  dollars.  The  store 
now  is  open  as  usual  and  doing  a  wonderful  business. 

Cuesta-Rey,  *' bonded"  Havana  cigars,  are  now 
being  distributed  through  the  coal  fields  by  the  Scran- 
ton  Tobacco  Company. 

^  Harry  Blum's  "Natural  Bloom"  cigars  (in  all 
sizes),  are  being  pushed  bv  the  Libertv  Tobacco  Com- 
pany, Scranton,  Pa.  "Al."  noffner,tlie  local  sales- 
man, is  a  great  believer  in  the  adage  "never  sav  die." 


;'A1  "  works  from  eariy  morn  'till  late  at  night  and 
is  always  working  hard  for  his  concern. 

The  United  Chain  Stores,  who,  until  recentlv,  con- 
ducted several  cigar  stores  throughout  the  coal' fields, 
have  gone  where  a  good  many  schemers  go — "up  in 
the  air."  This  concern  was  apparentlv  a  stock  selling 
scheme.  At  the  finish  there  were  pleiitv  of  liabilities 
but  tew  visible  assets.  The  fixtures  in  their  stores 
were  sold  to  persons  who  contemplate  going  into  the 
retail  tobacco  business,  and  much  of  their  stock  was 
returned  to  the  jobbers.  This  concern  has  no  connec- 
tion whatever  with  The  Tnited  Cigar  Stores. 

The  Star  Tobacco  (^)mpany,  Wilkes-Barre,  Pa., 
report  a  tremendous  increase  in  business  on  their 
'  Blackstone"  cigars  (in  all  sizes).  It  is  now  one  of 
the  largest  selling  cigars  for  this  company.  Mr.  E. 
A.  Stroud,  of  the  Star  (^ompanv,  reports  his  business 
good  and  collections  fine. 

A  six  weeks'  advertising  campaign  of  the  ever 
famous  "44"  cigar  distributed  in  tiiis  part  of  the  state 
through  the  Sperling  Tobacco  Companv  bv  the  Con- 
solidated Cigar  Corporation,  will  Ik?  started  next  week 
111  the  Times-Lead f'i\  Wilkes- Barre's  leading  eve- 
ning pai)er.  Recent  improvements  in  the  smoking 
qualities  of  the  ''44"  cigar  have  induced  the  Consoli- 
dated Cigar  (^)rp(.ration  to  conduct  a  nation-wide  ad- 
vertising campaign. 

It  is  a  complimentary  recognition  of  the  Wilkes- 
Barre  Times-Lmdir  to  be  chosen  to  carry  the  local 
sales  message. 

Harry  Speding,  of  the  Sperling  Tobacco  Com- 
pany, IS  much  ])leased  over  the  fact  that  the  Consoli- 
dated Cigar  Coi-poration  is  going  to  give  the  "44" 
such  advertising.  The  old  saying  goes  on  just  the 
same,  "Keep  on  telling  'em,  and  you'll  keep  on  selling 


'em. ' ' 


William  Cloaks  (known  as  "Billy"  to  all  his 
trade),  of  the  Star  Tobacco  Company,  is  proving  his 
worth  as  a  "Jim  dandy"  salesman  f(ir  the  above  con- 
cern. Billy  sure  does  sell  a  lot  of  merchandise.  His 
two  big  features  are  the  "Blackstone"  and  "Muriel" 
cigars. 

Jack  Bennett,  jiopular  light-weight  fighter,  of 
Wilkes-Barre,  has  oi)ened  a  cigar  store  and  billiard 
room,  and  is  ready  to  welcome  all  his  friends  there. 
Bennett  has  had  a  very  good  career  in  the  ring.  Dur- 
ing the  war  he  joined  the  navy  and  made  readv  to  do 
some  "real"  fighting.  AVhile  in  the  service  Jack  was 
a  boxing  iiistructor.  All  of  his  admirers  are  wishing 
him  success  in  his  new  business.  So  does  "Diamond 
P>ill."    (yall  and  see  us  Jack. 

S.  A.  Dougher,  factory  representative  for  the  R. 
J.  Reynolds  Companv,  manufacturers  of  the  big  sell- 
ing brands  "Prince  Albert"  tobacco  and  "Camel"  cig- 
arettes  (also  fifteen  or  twenty  other  brands),  was  a 

{Continued  on  Page  IS) 


14 


44th  year 


THE  TOBACCO  WORLD 


February  15,  1924 

v  7 


KoI)ruary  15,  1924 


Second  Annual  Tobacco  Show  Pronounced  Success  By  Exhibitors 


The  annual  Tobacco  Exposition  opened  its  second 
event  at  the  71st  Regiment  ArmorA%  Monday,  January 
28tb  and  continued  for  the  week,  closing  on  Saturday, 
February  2d. 

The  consensus  of  opinion  throughout  the  show 
from  the  opening  day  was  that  the  second  exposition 
was  an  overwhelming  advance  and  improvement  over 
the  first  exhibition  held  last  year  at  the  Grand  Central 
Palace. 

The  71st  Regiment  Armory,  well  located  at  Park 
Avenue  and  Thirty-Fourth  Street,  with  a  subway  sta- 
tion at  the  door  and  a  crosstown  surface  road,  con- 
necting with  all  the  lines  of  the  city,  placed  the  exposi- 
tion within  easy  access  of  everj*  section  of  the  city  and 
all  the  railroad  terminals  from  every  point  of  the 
compass. 

The  annory  is  also  in  the  heart  of  the  business 
and  hotel  districts  of  the  cit5^ 

An  excellent  orchestra  provided  a  concert  every 
afternoon  and  evening.  Gertrude  Van  Diense,  a 
singer  of  national  reputation,  also  provided  a  vocal 
program  every  aftenioon  and  evening  and  Vincent 
Lopez  with  his  famous  Hotel  Pennsylvania  orchestra, 
was  obtained  for  one  special  evening. 

The  height  of  the  armory  and  the  more  spacious 
quarters  in  every  respect  gave  the  Tobacco  Exposi- 
tion a  more  attractive  appearance  and  permitted  of 
greater  latitude  to  Decorator  George  Koch  in  over- 
head or  roof  decorations  as  well  as  in  the  construction 
of  booths. 

The  show  management  kept  every  promise  made 
of  improvement  in  every  feature  and  essential  of  the 
second  exposition  under  their  control  over  the  first 
exhibition. 

Improvements  were  conclusively  demonstrated  in 
the  exhibition  hall,  location,  advertising,  publicity  and 
general  exploitations,  decorations,  music  and  other 
special  amusement  features  or  attractions,  and  in  at- 
tendance. 

It  can  safely  be  said  that  no  other  exposition  held 
in  New  York,  with  the  single  exception  of  the  auto- 
mobile show,  had  more  advertising  or  general  exploi- 
tation than  this  year's  tobacco  exposition. 

In  addition  to  the  general  newspaper  advertising 
and  news  publicity,  including  a  dozen  or  more  special 
news  features,  photographed  and  distributed  by  prac- 
tically every  newspaper  syndicate  in  the  United  States, 
the  show  maintained  a  dozen  huge  painted  signs  in 
the  principal  section  sof  the  city,  such  as  Times  Square, 
Columbus  Circle,  (ireeloy  Square  and  others;  several 
thousand  lithographs  were  posted  throughout  the  city; 
several  thousand  window  cards  were  distributed  in 
stores,  and  one  of  these  cards  were  furnished  for  each 
of  the  stores  of  tlie  The  United  (*igar  Stores  Company 
and  the  Schulto  chain.  This  in  itself  was  a  big  advance 
in  the  show's  advertising  over  last  year. 

Tho  big  punch  advertising,  however,  in  addition 
to  several  hundred  thousand  complimentary  tickets  dis- 
tributed to  issue  trade,  retaik*r  and  general  consumer 
attendance,  was  the  placing  in  all  the  cars  of  the  sul>- 
way  and  elevated  systems  of  special  posters  advertis- 


ing the  show  and  giving  explicit  directions  how  to 
reach  it  from  every  section  of  the  city.  No  other  ex- 
position, except  the  automobile  show,  has  had  this  sub- 
w^ay  and  elevated  special  poster  advertising. 

^  The  holding  of  the  exposition  has  given  the  tobac- 
co industry  tremendous  exploitation,  not  only  in  New 
York  but  throughout  the  country. 

The  most  conclusive  proof  of  the  improvement  in 
the  exposition  over  the  first  attempt  of  last  year  is 
found  in  the  talk  that  started  in  the  middle  of  the 
week,  about  next  year's  show— talking  about  it  en- 
thusiastically and  hopefully  before  the  present  one 
was  over. 

The  Cuban  government  has  already  appointed  a 
commission  for  next  year's  exposition,  as  has  the  Bra- 
zilian government,  where  tobacco  is  rapidly  growing 
and  is  expected  to  equal  the  coffee  industiy. 

The  Government  of  Paraguay,  the  Pan-American 
Union  of  tobacco  growing  states,  the  New  York 
County,  Pennsylvania  Growers,  the  Dark  Belt  Tobac- 
co Growers  are  among  those  signifying  an  intention 
of  exhibiting  next  year. 

The  Philippine  Government  Bureau  and  also 
Porto  Rico  are  already  discussing  more  exclusive  and 
elevated  plans  for  next  year's  tobacco  exposition. 

A  Tampa,  Fla.,  committee,  Binghampton  com- 
mittee. Key  West,  Fla.,  committee,  and  a  York 
county  committee  are  already  l>eing  organized  for  the 
next  show,  which  is  already  assured  of  the  hearty  co- 
operation of  the  Ketailers'  Association  and  a  special 
ccmimittee  of  ])rominent  manufacturers,  including  those 
who  exhibited  this  year,  many  of  them  for  two  years, 
and  being  well  pleased  with  results  and  augmented 
with  many  who  have  not  yet  lK»en  exhibitors,  but  state 
they  will  be  included  in  next  year's  exposition,  which 
the  National  Exhibition  Company  as  managers,  prom- 
ise to  make  still  bigger  and  better  in  all  details  than 
this  year. 


LINCOLN  &  ULMER  DISSOLVE 
The  tirm  of  Lincoln  &  Ulmer,  cigar  manufacturers, 
announce  the  dissolution  of  the  firm,  effective  Janu- 
uary  30th.  Mr.  JJncohi  has  not  announced  his  plans 
for  the  future,  and  Mr.  llmer  will  continue  the  manu- 
facture of  the  brands  of  Lincoln  &  Uhner  in  a  smaller 
way  in  his  own  branch  factory.  The  plant  at  101) 
Prince  Street,  New  York  City,  will  l>e  closed. 


H.  COMOY  DIES 
Henri  Comoy,  founder  of  the  fiim  of  TI.  Comoy  & 
Company,  jiipe  manufacturers,  of  London,  Eng.,  digd 
in  London  on  Januarv  l25th.  Mr.  Comov  came  to  Lon- 
don  in  187M  and  engaged  in  the  manufacture  of  briar 
pipes.  Mr.  Conioy  retired  from  the  firm  several  years 
ago  but  he  always  retained  a  strong  interest  in  the 
manufacture  of  pii)es  and  was  consulted  on  all  impor- 
tant details  of  the  business  up  until  the  time  of  his 
death. 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


A  Good  Start 


I 


*  Epanish  Cedar  Cigar  Boxes 
Make  Good  Cigars  Better!'' 


For  Right  Results 


If  it  comes  in  a  SPANISH 

Cedar  Box,  it  should 

be  a  Good  Cigar. 

Seventy-five  per  cent  of 
the  Average  Smoker's 
doubts  about  a  Brand  he 
doesn't  know,  are  dis- 
pelled at  once  when  the 
Cigars  are  presented 
for   his   choosing  and 

selection  in  a  Spanish 
Cedar  Box. 

Good  Cigars  deserve  a 
Good  Start.  Continued 
patronage  follows  main- 
tenance of  High  Stand- 
ards. 

To  Invfte  Attention 
to   your    Brands,    use 

Spanish  Cedar  Boxes. 


{ADVERTISEMEST) 


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11 


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16 


44th  year 


THE  TOBACCO  WORLD 


"JOHN  RUSKIN"  BACK  TO  FIVE  CENTS 
The  most  outstanding  event  of  the  day  in  the  to- 
bacco industry  is  the  reduction  of  the  price  of  *' John 
Buskin"  cigar  from  eight  cents  to  five  cents. 

This  slashing  of  the  price  of  one  of  the  most  popu- 
lar cigars  in  the  country  has  created  a  sensation  in 
the  trade  and  among  the  smokers  themselves.  It  is 
unlikely  that  such  a  move  has  precedent  in  the  b^^si- 
ness. 

According  to  the  statement  of  the  I.  Lewis  Cigar 
Manufacturing  Company,  165  Morris  Avenue,  Newark, 
N.  J.,  decision  to  reduce  the  price  of  **John  Buskin" 
was  reached  following  long  consideration  of  the  mat- 
ter. 

Stabilized  markets  and  the  increasingly  enormous 
output  enables  the  Lewis  Cigar  Manufacturing  Com- 
pany to  bring  '*John  Buskin"  back  to  the  original 
price  of  five  cents. 

Increasing  tobacco  costs  incident  to  the  war  oondi- 
lions  resulted  in  the  price  being  raised  to  six,  seven 
and  then  to  eight  cents. 

When  the  increase  was  made,  the  manufacturer 
promised  ** Buskin"  smokers  that  as  soon  as  conditions 
warranted,  the  price  of  five  cents  would  be  restored. 
Mr.  Lewis  has  kept  faith  wdth  his  patrons. 
Mr.  Lewis  was  particularly  elated  to  be  able  to 
fulfill  his  promise  at  this  time — ^when  the  w^hole  coun- 
try is  tending  towards  a  lowered  cost  of  living  and 
reduction  of  income  taxes. 

*'At  eight  cents,"  said  Mr.  Lewis,  *^  *John  Bus- 
kin' was  excellent  value.  At  five  cents  *  John  Buskin' 
is  unquestionably  the  greatest  cigar  value  in  the 
world." 

That  the  world  of  smokers  is  enthusiastic  over 
Mr.  Lewis's  step  is  evidenced  by  the  increased  sales 
that  have  been  reported  throughout  the  country. 

SPbRT  BRIAR  PIPE  EXHIBITED 

The  Sport  Briar  Pipe  Company,  of  New  York 
City,  exhibited  the  new  Sport  Briar  Pipe  at  their  booth 
at  the  Tobacco  Show^  in  New  York  and  received  a  good 
deal  of  attention.  This  new  smoker's  article  is  a  pipe 
made  in  the  shape  of  a  cigar  and  is  lighted  in  the 
same  manner  as  a  cigar.  The  pipe  can  be  placed  in 
the  pocket  when  lighted  w^ithout  the  slightest  danger 
of  burning  your  clothing,  and  likewise  there  is  no  pos- 
sibility of  the  ashes  blowing  in  your  face  and  eyes 
even  in  the  highest  wind,  or  wiien  riding  in  an  auto- 
mobile. 

The  tobacco  container,  or  bowl  of  the  pipe,  is  sepa- 
rated from  the  mouthpiece  by  a  good-sized  absorbent, 
which  filters  the  smoke  before  it  enters  the  mouth.  The 
exhibit  was  in  charge  of  John  Laird,  Jr. 


February  15,  1924 


DETROIT  PLANT  OF  MAZER  CIGAR  COMPANY 

DESTROYED  BY  FIRE 

The  four-story  plant  of  the  Mazer  Cigar  Manu- 
fa<;turing  Company,  located  at  Grandy  Avenue  and 
Theodore  Street,  was  destroyed  bv  fire  on  Wednesday, 
February  6th.  The  loss  is  estimated  at  $200,000,  which 
is  said  to  be  covered  by  insurance.  The  facton-,  which 
covers  nearly  half  a  block,  had  been  emptied  of  its  em- 
ployees only  a  short  time  before  the  fire  broke  out. 
The  fire  was  discovered  by  a  watchman  in  the  base- 
ment, who  sounded  the  alarm.  Fire  alarms  were 
turned  in,  bringing  fire  companies  from  all  part«  of 
the  city.  The  factory  was  owmed  by  the  Mazer  Ci- 
gar Manufacturing  Company.  Its  officers  are  Henry 
Mazer,  president;  H.  C.  Hartway,  vice-president,  and 
Jacob  Mazer,  secretary  and  treasurer. 


DETROIT  CIGARIST  DIES  SUDDENLY 


February  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


17 


JOHN  MANGAN 


The  trade  was  greatly 
shocked  on  Monday,  Feb- 
ruary 4th,  to  learn  of  the 
sudden  death  of  John 
Mangan,  proprietor  of  the 
cigar  stand  in  the  Free 
Press  Building.  He  was 
sixty-eight  years  old  and 
is  survived  by  his  widow, 
Mrs.  Lillian  Mangan;  a 
sister,  ^Irs.  Nellie  Jones, 
of  St.  Louis ;  and  a  niece, 
Mrs.  Charles  Taepke,  of 
Chicago.  During  the  ten 
years  that  he  sold  tobacco 
and  magazines  at  the 
stand  in  the  Free  Press 
Building  corridor  Mr. 
Mangan  became  a  famil- 
iar figure  to  thousands  of 
downtown  business  men. 


CARDWELL  MACHINE  COMPANY  HAD  INTER- 
ESTING EXHIBIT  AT  SHOW 

Those  of  you  who  did  not  visit  the  Tobacco  Show 
hold  in  New  York  City  from  January  28th  to  Febru- 
ary 2d,  inclusive,  missed  an  opportunity  of  seeing  and 
comparing  tlie  several  labor-saving  devices  that  were 
exhibited.  One  interesting  exhibit  w^as  that  of  the 
Cardwell  ^fachine  Company,  of  Richmond,  Va.  This 
company  has  been  developing  equipment  for  the  im- 
provement of  the  tobacco  industiy  for  a  number  of 
years,  and  had  on  exhibition  and  in  operation  at  the 
sliow  the  Cardwell  Scrap  and  Nail  Cleaner.  This  ma- 
chine was  built  to  clean  sweepings,  etc.,  and  it  does 
this  by  separating  the  coarse  and  the  fine  tobacco  and 
deposits  the  coarse  tobacco  on  a  table  where  it  can 
easily  be  inspected  and  the  bits  of  twine,  paper,  feath- 
ers, etc.,  cmi  easily  be  picked  out.  This  machine  is  a 
labor  saver  and  soon  pays  for  itself.  The  Cardwell 
Company  also  had  on  exhibition  a  hand  and  foot  ton 
bacco  cutter,  adaptable  to  the  requirements  of  those 
manufacturers  avIio  insist  on  neat  uniform  packages, 
and  it  can  be  adjusted  to  make  any  size  or  shape. 


LESCHEY-MYERS  CIGAR  BOX  COMPANY  EXHIBIT 
The  exhibit  of  the  Leschey-^Cyers  Cigar  Box 
Company,  of  Ephrata,  Pa.,  excited  considerable  atten- 
tion at  the  Tobacco  Show  in  New  York  Citv  during  the 
week  of  Jainiary  28tli  to  February  2d.  'The  exhibit 
was  somewiiat  of  a  surprise  in  its  attractiveness  and 
much  favorable  comment  was  heard.  The  special  fea- 
tures of  the  exhibit  were  a  combination  humidor  box 
for  cigars,  which  consists  of  a  moistener  built  into  the 
cigar  box  to  keep  the  cigars  in  perfect  condition  for  a 
long  period  of  time,  and  also  the  special  L  and  M  cigar 
box  top,  which  is  giiaranteed  by  the  Leschey-Myers 
Comi)any  not  to  warp,  as  some  tops  do. 


EAST  PROSPECT  CIGAR  COMPANY  HAS  EXHIBIT 

AT  SHOW 

B.  ^I.  llannigan,  of  the  East  Prosj)ect  Cigar  Com- 
pany, was  in  charge  of  the  cxliibit  at  the  Tobacco 
Show,  in  tlie  interest  of  their  brand  ^'Epco.''  ^[r. 
JTannigan  did  not  miss  the  opportunity,  while  in  New 
York,  to  visit  the  Water  Street  leaf  market. 


^f^r?s\irrM«w«^ir/«\ir^(»^iri«'rtrA8>ir/s\ir^ir^ir/i\ir/svir/w 


RELIABLE  FIRMS  OF 

YORK,  PENNA. 


"When  you  know  your  goods  are  right,  stand  firm  be- 
hind them  and  push  them  along,  let  the  world  know  about 
your  product,  advertise  the  fact  and  get  the  results." 


H.  G.  BLASSER  &  CO. 

PACKERS  AND  DEALERS 

Leaf  Tobacco 

FANCY  FLORIDA  and  GEORGIA  WRAPPERS 

Stripped  and  Booked  Pennsylvania  and  Ohio  Tobaccot 

Samples  and  quotations  cheerfu/ly  submitted 


Robert  Schubert  Co. 

124  MAIDEN  LANE,  NEW  YORK 

SUMATRA  and  HAVANA 

York  Office,  Queen  and  York  Streets 


C.  S.  GABLE 

CIGAR   MANUFACTURER 

Main  Factory  and  Office,  Queen  and  York  Sts. 

Branch  Factories :    Strinestown,  Pa.;  Jacobus,  Pa. 

Maker  of  "FORUM"  Mild  Harana  Cigar,  "DOUGLAS  FAIR- 
BANKS," "CERTIFIED  CHECK"  and  "HAMILTON  FISH" 


C.  H.  Plitt  Cigar  Co. 

MAKERS  OF 

''Casilda''  Cigar/'  10c  and  up 
"20thCentury,''8c  "New  Century/' 8c 

CIGARS  OF  QUALITY 


lO 


mAmim\v9j_\mm/mwm^ 


York,  Pa.,  Febniary  11,  1924. 

K  have  been  sounding  out  the  different  views 
from  those  who  had  visited  the  Tobacco  Show, 
held  at  New  York  just  recently,  and  we  learn 
that  most  of  them  w'ere  more  than  pleased 
with  the  tine  showing  made  by  the  exhibitors.  A 
goodly  number  of  manufacturers  have  declared  them- 
selves and  say  they  will  surely  be  numbered  among  the 
exhibitors  at  the  next  big  show,  which  without  a  doubt 
will  far  excel  anything  heretofore  attempted  in  our  in- 
dustiy. Certainly  our  tobacco  industry  is  worthy  of 
the  best  efforts  of  all  those  connected  with  the  differ- 
ent branches. 

It  would  seem  to  us  that  no  film  is  big  enough  or 
strong  enough  to  step  aside  or  shirk  its  share  of  ef^ 
forts  to  make  possible  an  allied  cigar  and  tobacco  ex- 
I)(>sition,  equal  to  any  other  trade  exposition.  Come 
to  think  about  it,  do  you  know  of  any  other  industiy 
with  such  a  vast  army  of  people  connected  with  its  va- 
rious branches,  from  farmer  to  the  happy  consumer  of 
tobacco!  Is  tliere  a  more  honorable  business  (when 
honorably  conducted)  than  our  tobacco  business?    So 


let  us  one  and  all  work  together  for  the  best  interests 
of  our  industiy. 

AVe  were  gratified  to  learn  at  the  meeting  of  ex- 
hibitors, when  they  formed  a  pei-manent  organization, 
in  other  words,  a  "boosters'  club,*'  for  an  annual  expo- 
sition ;  a  trade  show^  that  will  create  more  friends,  and 
more  friends  mean  more  consumers  of  our  products. 

Even  if  the  cost  of  a  trade  exposition  means  an 
outlay  of  some  size,  and  if  the  exhibitor  at  the  time 
does  not  see  any  direct  or  immediate  returns,  will  any 
one  say  it  does  not  payf  Does  the  fanner  look  for  his 
crops  the  same  week  that  he  ploughs  his  fields!  Isn't 
showing  your  goods  and  advertising  them  the  same  as 
ploughing  your  fields?  And  does  not  the  farmer  get 
liis  best  crops  where  he  has  expended  his  best  efforts! 

Tliink  it  over  and  when  the  next  tobacco  show  is 
hold,  be  sure  that  you  are  with  it  with  heart  and  soul. 

Jos.  Wedeles  has  been  making  his  visits  with  W. 
L.  Toomey,  their  representative  in  this  territory,  and 
has  closed  many  large  deals  on  their  line  of  Florida 
wrappers.    The  ** Round  Tip,"  of  which  they  raised 

(Continued  on  Page  18) 


18 


I 


44tli  vear 


THE  TOBACCO  WORLD 


February  15.  1924 


February  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


19 


York  County  Notes 


(Conthmed  from  page  17) 
considerable,   is   about   all   sold   out;   this   particular 
grade  has  taken  well  with  cigar  manufacturers,  owing 
to  its  better  yielding  qualities. 

H.  J.  Roth,  McSherrytown,  reports  business  very 
good,  especially  so  on  his  brand,  ^'Thomas  Nelson,''  an 
eight-cent  cigar,  handsomely  packed  in  a  hoite  imture 
box.  This  package  is  so  attractive  and  stands  out  so 
conspicuously  that  it  is  sure  to  be  a  big  seller. 

The  Head  Machinery  Company,  York,  Pa.,  are  put- 
ting out  what  we  consider  a  very  useful  machine  to 
the  manufacturer  of  cigars.  This  paste  mixer  was 
shown  in  operation  at  the  Tobacco  Show;  it  will  mix 
the  paste,  removing  all  lumps,  making  it  smoother  to 
work  and  thus  avoids  tearing  of  wrappers  at  the  heads 
of  cigars,  which  is  often  the  case  with  the  old  way  of 
mixing  paste.  Several  of  the  larger  factories  have  in- 
stalled these  mixers  and  report  very  satisfactory  re- 
sults. l^'uU  information  can  be  had  by  addressing  fac- 
tory. Read  IMachinery  Company,  York,  Pa. 

Ji.  AL.  llannigan.  East  Prospect  Cigar  Company, 
also  one  of  the  exhibitors  at  the  Tobacco  Show,  seemed 
ver}  much  pleased  and  reported  having  secured  some 
mighty  good  accounts  through  his  efforts  at  the  show. 

So  far  as  Jay  Bee  Animated  Advertising  Com- 
pany is  concerned,  we  want  to  say  that  we  were  so  well 
pleased  with  our  results  at  the  show  that  we  are  ar- 
ranging to  exhibit  at  the  same  place  week  of  March 
od.  Perfume  Exhibit.  Also,  we  will  be  at  our  own  York 
County  Auto  Dealers  Show,  to  be  held  Febmary  16th 
to  23d,  and  among  our  subscribers  with  cards  on  our 
board,  the  cigar  and  tobacco  linns  run  first.  We  are 
using  the  cigar  slogan,  ''After  all,  nothing  satisfies 
like  a  good  cigar,"  this  space  being  taken  care  of  by 
ourselves,  because  of  the  fact  the  cigar  business  w^as 
always  our  first  love  and  our  baby  business;  hence  we 
play  that  sign  u])  strong. 

JAY  BEE. 


EXHIBITORS'  ASSOCIATION  FORMED  TO  PUT 
OVER  SHOW  FOR  NEXT  YEAR 

At  the  Tobacco  Show^  held  in  New  York  City  two 
weeks  ago  steps  were  taken  to  assure  a  bigger  and  bet- 
ter show  for  next  year,  when  a  meeting  of  the  ex- 
hibitors was  called  in  the  ofiice  of  the  manager  on  Sat- 
urday at  noon,  and  an  exhibitors'  association  was 
formed  to  boost  for  the  next  show.  The  association 
will  be  known  as  the  Allied  Tobacco  Exiubition  Asso- 
ciation of  America,  and  the  following  officers  were 
elected:  Samuel  W.  Levine,  of  11.  Duys  &  Company, 
president;  Albert  Freeman,  of  S.  J.  Freeman  &  Sons, 
vice-president;  Oscar  T.  Voigt,  of  Hey  wood,  Strasser 
Ac  Voigt,  vice-president;  K.  T.  Tanner,  of  Tobacco, 
vice-ijresident ;  George  Messerschmitt,  of  the  Roches- 
ter Folding  Box  Company,  vice-president;  James 
Regan,  of  the  Universal  Tobacco  Machine  Company, 
vice-president;  J.  F.  Vazquez,  of  the  Porto  Bican  Gov- 
ernment Tobacco  Guarantee  Agency,  vice-president; 
II.  J.  Goldwater,  of  the  National  Board  of  Tobacco 
Salesmen's  Associations,  secretary.  At  a  later  meet- 
ing held  the  same  day  Mr,  Levine  announced  that  he 
had  appointed  a  committee  consisting  of  Jos.  Cull- 
man, Henry  Duys  and  C.  A.  Speakman,  to  wait  on  some 
of  the  laiger  manufacturers,  dealers  and  members  of 
allied  ti'ades  in  the  interest  of  the  next  show. 


Wilkeft-Barre  News 


(Continued  from  Page  13) 
recent  visitor  through  Wilkes-Barre  and  the  coal  fields. 
Mr.  Dougher  has  their  full  lines  of  smoking,  and  chew- 
ing tobaccos  as  well  as  their  cigarettes. 

Mr.  Dougher  has  been  with  his  company  for  the 
past  five  years. 

Men  of  Mr.  Dougher 's  ability  are  of  real  value  to 
such  a  concern  as  the  R.  J.  Reynolds  Company.  He 
sure  is  a  rustler.  Call  again  and  pay  us  another  visit; 
you^re  always  welcome. 

John  Nolan,  who,  until  recently  was  district  rep- 
resentative for  the  American  Tobacco  Company,  has 
resigned  his  position  with  the  above  concern  and  has 
now^  taken  a  well-deserved  position  with  the  well- 
known  and  popular  Alexander-Wills  Company  of 
Wilkes-Barre.  Mr.  Nolan  was  made  sales  manager 
for  the  Alexander- Wills  Company  and  should  prove  a 
big  asset  for  the  above  concern.  John  has  a  winning 
way  and  sure  knows  how  to  please.  His  big  job  will 
be  the  **  Delia  Casa'*  cigar,  manufactured  by  the  El 
Predomino  Cigar  Company.  This  cigar  is  proving 
very  popular  wherever  put  and  with  Mr.  Nolan's 
knowledge  of  the  tobacco  game,  he  should  have  this 
cigar  placed  in  Luzerne,  Lackawanna  and  Carbon 
counties  big. 

We  wish  Mr.  Nolan  lots  of  success  in  his  new  po- 
sition. 

PMward  Ell,  who  has  been  conducting  a  cigar  store 
and  barber  shop  here  for  a  number  of  years,  is  going 
to  move  into  larger  quarters  and  add  to  his  ever- 
growing business  a  billiard  room.  More  power  to  you 
Eddie. 

In  the  next  issue  of  The  Tobacco  World,  ^*  Dia- 
mond BiW  will  have  an  interesting  story  about  **A 
Man  An<l  His  Pipe.*'    Look  for  it, 

C)llie  Davis,  who  has  been  w^orking  for  the  To- 
l)aeco  Products  Corporation  (now  the  American  To- 
bacco Company),  is  working  harder  than  ever.  But 
Ollie  claims  the  more  ho  gets  to  do  the  harder  he 
works;  and  from  all  appearancx»s  around  here  lie  surely 
is  doing  what  he  claims. 

Oilie  has  all  brands  of  cigarettes  and  to))accos. 
Ilis  big  feature  this  month  is  the  * 'Johnnie  Walker*' 
cigarette. 

With  kindest  regards  as  ever, 

DIAMOND  BILL. 


RUYERA  LOPEZ  HAS  PUBLIC  SALE 

The  equipment  of  the  Ruyera  Lopez  factory,  on 
North  Third  Street,  this  city,  was  sold  at  public  sale 
on  February  5th,  from  which  the  siun  of  $6.*52  was 
realized.  A  receiver  was  appointed  for  this  finn  a 
Fhort  time  ago. 

The  following  were  selected  as  members  of  the 
board  of  directors:  Jos.  Cullman,  Henry  M.  Duys,  P. 
V.  Iloyle,  Charles  Bobrow,  C.  A.  Speakman,  Harry 
Cochrane,  Albert  Freeman  and  Samuel  Levine. 

It  is  expected  another  meeting  of  the  association 
will  be  called  in  the  very  near  future  when  plans  will 
be  outlined  for  making  the  next  show  a  tremendous 
success. 

A  petition  was  signed  by  practically  all  of  the  ex- 
hibitors at  this  year's  show  asking  the  T.  M.  A.  to 
use  its  best  efforts  in  l>ehalf  of  the  show  to  be  held 
next  year. 


Detroit  News 


(Continued  from  Page  10) 

been  sojouniing  for  several  weeks.  While  in  the  south- 
ern territory  H.  A.  made  contracts  with  several  fac- 
tories to  represent  their  brands  in  the  Middle  West. 

Jack  Planoo,  of  the  firm  of  Ruy  Suarez  &  Co., 
manufacturers  of  the  famous  *'Planco"  cigars,  has 
been  in  our  midst  for  a  few  days,  making  the  rounds 
with  Ralph  Damon,  Michigan  representative  for  the 
"Planco"  cigar. 

The  many  friends  of  (diaries  Lamb,  of  the  Penin- 
sular Cigar  Company,  regret  to  hear  of  the  injury 
to  his  knee,  wiiich  happened  when  his  firm  moved  into 
their  new  home  on  Baltimore  Avenue.  I  am  told  the 
** Precious  Lamb"  was  anxious  to  demonstrate  to  his 
superiors  that  he  was  as  good  a  mover  as  he  is  a 
salesman,  but  came  to  grief  when  the  axe  he  was  wield- 
ing entered  his  knee.  Time  was  called  and  Charles  was 
exported  to  his  home  on  Kentucky  Avenue  to  recuper- 
ate. According  to  last  reports  the  ''Lambs"  are  do- 
ing well  out  in  Kentucky. 

R.  J.  Seidenberg,  of  the  R.  J.  Seidenberg  Com- 
pany, Buffah),  N.  Y.,  who  oi>erate  the  cigar  stands  in 
the  chain  of  Statler  Hotels,  was  on  the  list  of  visitors 
here  last  week. 

Irving  Hahn,  of  R.  Steinecke  Company,  has  been 
with  us  for  a  few  days,  looking  over  conditions  on  his 
l)rands.  Inking  enjoys  a  splendid  business  here  and 
his  brands  are  sold  by  all  the  leading  retailers  and  he 
is  well  represented  in  all  the  leading  clubs  in  our  city. 

Frank  ^IcCumber,  formerly  assistant  general 
manager  of  the  Recreation  Bowling  and  Billiard  Com- 
pany, located  at  Lafayette  Boulevard  and  Shelby 
Street,  has  taken  over  the  cigar  store  and  stands  and 
soda  fountains  located  throughout  the  building.  Mr. 
^FcCumber  will  operate  the  store  and  stands  under  his 
own  name^  and  will  feature  many  private  and  imported 
brands,  as  well  as  all  the  local  and  popular  brands.  The 
trade  extends  to  Mr.  McCumber  tlieir  best  wishes  for 
success  in  his  new"  adventure. 

Dan  Williams,  of  the  pipe  department  of  the 
United  Cigar  Stores  Company,  New  York,  N.  Y.,  has 
been  sojourninar  in  Detroit  for  some  time  looking  over 
conditions  of  the  pipe  business  in  their  chain  store 
here.  Our  erood  friend  Ilcnrv.  district  manasrer  for 
the  United  Stf)res  in  the  city  of  Detroit,  had  Dan  in 
tow,  showing  him  the  sights  of  the  city,  as  well  as  giv- 
iiier  him  all  the  business  data  available  on  pipes.  I  am 
informed  bv  good  authority  that  Dan  is  an  expert  in 
the  pipe  industry  and  an  authority  on  all  kinds  of 
roots  of  the  briar  family. 

Geo.  Meiers,  of  A.  A  mo  &  Co.,  Tampa,  Fla.,  has 
returned  from  the  South  accompanied  by  his  partner 
and  bodvaruard,  Jim  Williams,  who  boosts  the  ''La 
A  mo''  cisrar  throuirh  Michigan  and  Ohio.  We  all  re- 
member Jim*s  last  trip  to  Tampa,  which  was  also  his 
first,  the  glowing  accounts  of  what  was  doins:  in  the 
southern  metropolis  and  the  fhinsrs  he  saw  at  Palm 
Beach  are  well  rememl>ered.  This  vear's  stoiy  will  be 
put  UP  in  book  form,  with  illustrated  pictures,  exclu- 
sivelv  for  the  ci^ar  trade. 

J-  B.  Pace  (Waitt  &  Bond,  Incorporated),  |'Black- 
stone''  amba^^sador  for  the  State  of  Afichie-an,  is  doinsr 
s'oino  verv  effec  tivn  work  here  on  this  well-known  and 
popular  brand  The  Charles  F.  Becker  Company  are 
:ho  local  distributors  of  fhp  ''Blackstone''  cisrars,  and, 
according  to  reports,  the  Detroit  smoking  public  is  tak- 
ing favorablv  to  this  brand. 


*'E1  Verso''  and  ''San  Felice"  cigars,  products  of 
the  Deisel-Wemmer  Company,  Lima,  0.,  are  enjoying 
a  good  sale,  as  well  as  a  wide  distribution  in  Detroit. 
Lea  &  Cady,  Incorporated,  are  the  Michigan  distribu- 
tors of  the  Deisel-Wemmer  Company's  brands. 

Charles  ''Willing  Hustler"  Robinson,  local  branch 
manager  for  Bayuk  Cigars,  Incorporated,  reports  an 
ever-increasing  demand  for  "Havana  Ribbon,"  "Phil- 
adelphia Hand  Made,"  "Prince  Hamlet,"  "Charles 
Thomson"  and  "Mapacuba"  cigars.  All  of  these 
brands  are  well  advertised  and  have  a  splendid  distri- 
bution here. 

"Girard"  cigars,  "good  to  the  last  inch,"  the 
product  of  Roig  &  Langsdoif ,  Incorporated,  Philadel- 
l)hia,  Pa.,  and  distributed  on  the  Detroit  market  by 
the  Howes-Shoemaker  Company,  are  enjoying  a  veiy 
nice  sale  here.  According  to  the  report  from  Mr.  Shoe- 
maker, the  "Girard"  cigar  is  repeating  rapidly  in  sales 
and  making  many  new  friends  eveiy  day. 

R.  R.  "Dick"  Tobin,  representing  the  Falk  de- 
partment of  the  American  Tobacco  Company,  has  re- 
turned from  a  trip  to  the  New  York  office  at  111  Fifth 
Avenue,  where  he  was  called  in  to  attend  a  conference 
of  salesmen. 

The  writer  has  just  received  a  radiogram  from  our 
good  old  side-kick,  JBob  Ellis,  that  he  is  Detroit-bound 
with  the  sample  line  of  San  Martin  &  Leon,  Tampa, 
Fla.  Bob  has  just  signed  up  with  this  well-known  firm, 
and  will  have  the  nom  de  plume  of  general  northern 
representative.  We  extend  to  him  our  best  wishes  for 
success  in  his  new  connection. 

Advance  cards  from  the  Ik)vs  on  the  road  are  ar- 
riving  daily,  stating  that  they  are  Detroit-bound,  with 
the  tinest  line  of  samples  ever  shown,  sharp  pencils 
and  plenty  of  order  pads.  So  Islr,  Retailer,  get  ready, 
traveling  expenses  are  high,  and  the  boys  need  orders. 

Yours  truly. 


y^uiA^  (^iOjt^^^^ 


THE  TAX  SITUATION  IN  WASHINGTON 
In  Re  Articles  Mounted  or  Fitted  With  Precious  Metals 

or  Imitations 
Supplementing  our  special  bulletin  of  a  few  days 
ago  concerning  the  tax  bill  as  agreed  upon  by  the 
AVays  and  Means  Committee,  we  desire  to  call  atten- 
tion to  tlie  fact  that  while  the  bill  as  agreed  upon  pro- 
vides for  a  continuation  of  the  5  per  cent,  tax  on  ar- 
ticles **made  of  or  ornamented,  mounted  or  fitted  with 
])rccious  metals  or  imitations  of  or  ivorj^'^  a  proviso 
lias  been  added  that  this  tax  shall  not  apply  to  *^ ar- 
ticles sold  or  leased  for  an  amount  not  in  excess  of 

In  other  words,  no  tax  will  be  imposed  upon  ar- 
ticles made  or  ornamented,  mounted  or  fitted  with 
l)recious  metals  or  imitations  thereof  if  the  sales  price 
is  not  in  excess  of  $40. 

The  bill  provides  that  this  provision  shall  become 
tlfective  on  and  after  the  expiration  of  thirty  days 
after  the  enactment  of  the  act. 

No  change,  however,  has  been  made  in  the  excise 
tax  on  ''cigar  or  cigarette  holders  and  pipes,  composed 
wholly  or  in  part  of  meerschaum  or  amber,  humidors, 
and  snu)king  stands"  which  remains  at  10  per  cent. 

Tobacco  Merchants  Associatiox  of 
THE  United  States. 


AVilliam  Peacock,  of  the  Herbert  Shivers  Cigar 
Company,  was  seen  at  the  Tobacco  Show  in  New  York 
and  also  in  the  Water  Street  leaf  market. 


vf 


22 


44th  year 


THE  TOBACCO  WORLD 


February  15, 1924 


February  15, 1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


21 


INTERESTING  FACTS  OF  THE  TOBACCO  INDUS- 
TRY FROM  SEARS-ROEBUCK  FOUNDATION 

More  than  fifty  billion  manufactured  cigarettes 
were  smoked  in  the  United  States  last  year,  to  say 
nothing  of  the  billion  that  were  ** rolled.'*  This  is 
seven  billion  more  than  were  consumed  in  1922,  ao-  ' 
cording  to  the  Sears-Eoebuck  Agricultural  Founda- 
tion. The  increasing  use  of  cigarettes  by  women  is 
directly  responsible  for  several  of  the  additional  bil- 
lions smoked  in  1923. 

During  the  first  eleven  months  of  last  year  60,- 
220,710  cigarettes  were  produced,  which  is  eight  bil- 
lions more  than  were  manufactured  in  1922.  This  is 
an  increase  of  fifty-five  billion  over  the  production 
figures  of  1905.  In  1910  the  United  States  was  pro- 
ducing around  eight  and  one-half  billion  cigarettes 
annually.  In  1917  the  total  production  was  in  excess 
of  forty-four  billions,  of  which  thirty-seven  billions  re- 
mained at  home.  Now  production  has  reached  the 
sixty-billion  mark. 

Consumption  of  cigars  and  smoking  tobacco  also 
has  increased.  In  1890  the  production  of  cigars  ex- 
ceeded four  billion,  and  in  1901  six  billions  were  pro- 
duced. Seven  billions  were  manufactured  in  1906, 
but  since  that  date  the  increase  has  been  small.  Last 
year  the  total  production  was  almost  nine  billions.  ^ 

In  the  last  thirteen  years  cigarettes  show  an  in- 
crease of  663  per  cent,  in  production  and  cigars  27 
per  cent.,  while  the  population  of  the  nation  gained 
only  18  per  cent. 

Production  of  smoking  tobacco  used  mostly  for 
rolling  cigarettes,  as  well  as  for  pipe  use,  has  in- 
creased from  85,000,000  pounds  in  1897  to  359,824,765 
pounds  during  the  first  eleven  months  of  1923.  The 
production  of  snuff  has  steadily  gained.  In  1897  the 
output  was  14,000,000  pounds,  in  1918  it  totaled 
37,000,000.  The  production  in  1923  was  about 
37,447,441. 

Chewing  tobaccos  are  being  elbowed  off  the  mar- 
ket. The  production  of  plug  for  chewing  reached  its 
maximum  as  early  as  1897  and  in  recent  years  has 
shown  a  tendency  to  decline.  The  use  of  tobacco  for 
chewing  is  giving  way  to  smoking. 

Per  capita  consumption  of  tobacco  is  steadily  gam- 
ing:  it  has  increased  22  per  cent,  in  the  past  two  years. 
Before  the  Civil  War  per  capita  consumption  was  less 
than  four  pounds,  during  the  five-year  period  ending 
with  1913  it  has  increased  to  seven  pounds,  between 
1917  and  1921  consumption  averaged  8.5  pounds,  last 
vear  it  was  around  10.3.  There  are  today  more  than 
30,000,000  users  of  tobacco  in  the  United  States. 


"HOOK  UP"  YOUR  BRANDS 
WITH  NEW  TRADE 

BY  PACKING  YOUR  CIGARS 
IN  WOODEN  BOXES 

WE  MAKE  GOOD  BOXES— TRY  US 

Windsor  Cigar  Box  Co. 


WINDSOR 


AH»rM 
ZntOunf  MiufiM  lilM^ 


PENNA. 


WHAT  THE  PUBLICITY  DEPARTMENT  OF  THE 
NATIONAL  CONFECTIONERS'  ASSOCIATION 
IS  DOING  TO  BUILD  THE  HOLIDAYS  INTO 
BIGGER  CANDY  BUYING  DAYS 

The  publicity  department  of  the  National  Confec- 
tioners' Association  was  organized  for  the  purpose  of 
helping  the  retail  confectioner  to  sell  more  candy.  A 
careful  investigation  of  conditions  and  selling  methods 
within  the  industry  was  made  and  it  was  found  that 
the  candy  business  had  its  ups  and  downs  with  the 
different  seasons,  which  seasons  were  built  about  the 
holidays.  Any  day  in  the  year  a  retailer  can  increase 
his  candy  sales  by  window  display,  store  display,  spe- 
cial sales  and  window  advertising,  but  when  the  re- 
tailer can  tie  up  with  this  effort,  some  suggestion  to  the 
buying  public,  that  has  behind  it  a  practical  reason  or 
an  effective  sentiment,  then  his  work  will  be  much 
easier  and  much  more  productive  because  of  the  added 
response  of  the  candy-buying  public. 

Candy  is  largely  bought  on  the  impulse.  Of 
course,  there  are  many  people  who  have  a  natural  de- 
sire for  sweets  who  buy  candy  for  that  purpose,  but 
many  people  buy  candy  when  they  haven't  in  mind 
making  a  purchase  and  this  buying  is  stimulated  by 
display,  advertising  and  suggestion.  It  was  found 
after  carefully  investigating  the  matter  that  the  holi- 
days offered  unusual  opportunities  to  the  confection- 
ers to  increase  their  candy  sales  and  so  the  publicity 
department  of  the  National  Confectioners'  Association 
set  to  work  to  make  the  holidays  pay. 

It  is  well  knoAvn  that  Christmas  is  a  time  at  which 
much  candy  is  sold.  This  is  due  to  the  fact  that  candy 
is  given  as  Christmas  presents  and  is  used  in  stock- 
ings, etc.,  and  so  Christmas  Day  fits  into  the  sugges- 
tion that  candy  be  given  as  a  Christmas  gift. 

The  demand  for  a  special  kind  of  candy  known  as 
Easter  candies  on  Easter  Day  has  grown  to  such  vol- 
ume that  manufacturers  start  to  prepare  their  lines 
and  produce  their  goods  long  previous  to  the  Easter 
season  in  order  that  the  demand  may  be  met.  When 
it  is  considered  that  Easter  candies  are  candies  that 
sell  only  at  Easter  time,  have  no  sale  after  Easter,  it 
shows  what  happens  when  the  candy-buying  public 
concentrates  its  purchases  with  a  purpose  behind  them. 

Christmas  Dav  and  Easter  Day  bring  about  two 
big  seasons  in  the  candv  industry  and  in  order  that  the 
sales  of  the  industry  may  be  larger  and  better  bal- 
anced it  is  necessary  to  have  more  seasons  and  by  this, 
of  course,  is  meant  more  holidays  upon  which  the  con-. 
Burners  will  buv  more  candy. 

St.  Valentine 'sT)ay  is  a  day  of  remembrance  and 
there  is  no  reason  whv  people  will  not  remember  oth* 
ers  with  candy  as  a  gift  as  well  as  with  printed  cards, 
and,  in  fact,  candv  is  preferred,  so  the  slogan,  **Make 
Candy  Your  Valentine,"  was  broadcasted  by  the  N^ 
tional  Confectioners'  Association  all  over  the  United 
States  and  special  packages  and  special  goods  wer« 
prepared  for  St.  Valentine's  Day,  and  this  day  is  go- 
ing to  be  a  big  candy-buying  day. 


MORGAN  BUYS  "LOZANO"  LABELS 
It  has  been  announced  that  the  labels  of  the 
famous  Lozano  brands,  formerly  manufactured  by  F. 
Lozano  &  Son,  of  Tampa,  Fla.,  have  been  bought  by 
the  Morgan  Cigar  Company,  of  the  same  city,  and  ari' 
now  manufacturing  the  clear  Havana  cigars  in  their 
own  bonded  factory.  All  signs  point  to  a  nice  busi- 
ness on  this  class  of  goods  in  the  future. 


Short  Filler  Bunches  Good  Enough 
To  Put  In  Moulds  Automatically— 


The  mechanical  operation  of  placing  bunches  in  moulds  automati 
cally  is  not  an  unusual  principle.    But  the 

Quality  Production 

DUREX 

Bunch  Machine 

is  the  ONLY  ONE  that  utilizes  this  principle  to  speed  up 
and  increase  production  on  short  filler  bunches. 
Why? 

Because  the  Durex  produces  bunches  of  a  quality  and  un- 
iformity that  eliminates  the  necessity  of  hand  selection — 
bunches  GOOD  ENOUGH  to  put  in  moulds  automatically. 


Write  for  descriptive  booklet  and  information  regarding  our  aales-service  plan. 

A  post  card  will  bring  it  to  you. 

THE  MILLER  DuBRUL  &  PETERS  MFG.  CO. 


NORWOOD 


CINCINNATI 


OHIO 


WEEK  OF  FEBRUARY  18  TO  25  TO  BE  BETTER 

MAILING  WEEK 

In  another  effort  to  stem  the  tide  of  waste,  to 
save  money  for  the  taxpayer  and  to  turn  back  into  con- 
structive business  channels  the  millions  now  lost 
through  mistakes,  Postmaster  General  New  has  desig- 
nated the  week  of  Febniary  18th  to  25th  as  Better 
^Mailing  Week. 

During  that  week  he  will  seek  the  co-operation  of 
chambers  of  commerce,  boards  of  trade,  large  business 
and  industrial  enterprises,  and  the  press  of  the  ooun- 
ny,  with  a  view  to  having  antiquated  mailing  li^ts 
brought  up  to  date  and  every  check  placed  against  the 
possibility  of  letters  reaching  the  postal  system  with- 
out accurate  addresses. 

The  post  office  has  gone  a  long  way  toward  assist- 
ing business  men  in  solving  the  problem.  Postmasters 
liave  interviewed  heads  of  firms,  who,  due  to  the  fact 
that  their  mail  is  handled  by  subordinates,  often  are 
not  aware  of  their  own  mailing  difficulties.  The  de- 
partment has  even  offered  to  furnish  its  own  clerks  to 
correct  and  bring  mailing  lists  up  to  date  at  the  nom- 
inal charge  of  sixty  cents  an  hour. 

At  one  time  the  proposal  was  made  to  Congress  to 
place  a  one-cent  charge  upon  each  letter  requiring  di- 
rectory service,  thus  attacking  the  problem  through 
the  pocketbook  of  the  mailer  as  the  only  means  of  so- 
lution. Ml 

It  is  estimated  that  200,000,000  pieces  of  mail  are 
yearly  given  **  directory  ser%dce,^'  which  means  that 
postal  employes  must  take  time  from  the  regular  hand- 
ling and  dispatching  of  mail  in  the  endeavor  to  pro- 
vide correct  addresses  for  this  huge  volume  of  mis- 
directed matter.  In  New  York  City  alone  the  cost  of 
this  service  approximates  $500  daily. 


There  is  every  evidence  that  the  mailers  of  in- 
completely addressed  matter  believe  that  to  the  postal 
service  nothing  is  impossible.  The  implied  compliment 
is  appreciated  but  it  must  be  remembered  that  this  no 
longer  is  the  age  of  the  town  pump  and  that  our  cities 
have  grown  so  that  no  longer  can  a  mail  distributor  be 
expected  to  know  *' everybody  in  town." 

Mail  inadequately  addressed  and  requiring  direc- 
tory service,  of  course,  means  delay.  Often  it  must  be 
returned  to  the  sender  for  a  new  address.  For  the  lack 
of  a  return  address  nearly  20,000,000  of  these  are  sent 
annually  to  the  Dead  Letter  Office. 

No  matter  which  course  these  letters  take  it 
means  loss  of  money.  Directory  service  and  the  Dead 
Letter  Office  are  costly  to  the  postal  service.  Delay 
and  non-delivery  are,  more  often  than  not,  costly  to 
the  mailer. 

Solicitations  for  orders  cannot  produce  results  if 
the  customer  does  not  receive  the  solicitation.  If  he 
receives  it  a  few  hours  late  a  competitor  may  get  the 
order  which  otherwise  would  have  gone  to  **you."  Of- 
ten the  solicitation  does  not  contain  the  street  address 
of  the  advertising  firm  and  then  the  customer's  order 
is  subjected  to  the  same  directory  service  and  result- 
ant delay  which  befell  that  of  the  advertiser.  Any  bus- 
iness or  commercial  house  knows  that  the  delay  to  an 
order  which  otherwise  would  have  gone  to  **you.*'  Oft- 
en the  solicitation  does  not  contain  the  street  address 
plainly,  not  only  on  all  letterheads  and  envelopes,  but 
on  newspaper  and  magazine  advertising. 


Charles  Bobrow  and  Lew  Walters,  of  Bobrow 
Brothers,  spent  the  greater  part  of  the  week  of  Janu- 
arys 28th  to  February  2d  at  the  Tobacco  Show  in  New 
Y(irk  City. 


22 


44th  year 


THE  TOBACCO  WORLD 


February  15, 1924 


February  15, 1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


21 


INTERESTING  FACTS  OF  THE  TOBACCO  INDUS- 
TRY FROM  SEARS-ROEBUCK  FOUNDATION 

More  than  fifty  billion  manufactured  cigarettes 
were  smoked  in  the  United  States  last  year,  to  say 
nothing  of  the  billion  that  were  '^ rolled/'  This  is 
seven  billion  more  than  were  consumed  in  1922,  ac- 
cording to  the  Sears-Boebuck  Agricultural  Founda- 
tion. The  increasing  use  of  cigarettes  by  women  is 
directly  responsible  for  several  of  the  additional  bil- 
lions smoked  in  1923. 

During  the  first  eleven  months  of  last  year  60,- 
220,710  cigarettes  were  produced,  which  is  eight  bil- 
lions more  than  were  manufactured  in  1922.  This  is 
an  increase  of  fifty-five  billion  over  the  production 
figures  of  1905.  In  1910  the  United  States  was  pro- 
ducing around  eight  and  one-half  billion  cigarettes 
annually.  In  1917  the  total  production  was  in  excess 
of  forty-four  billions,  of  which  thirty-seven  billions  re- 
mained at  home.  Now  production  has  reached  the 
sixty-billion  mark. 

Consumption  of  cigars  and  smoking  tobacco  also 
has  increased.  In  1890  the  production  of  cigars  ex- 
ceeded four  billion,  and  in  1901  six  billions  were  pro- 
duced. Seven  billions  were  manufactured  in  1906, 
but  since  that  date  the  increase  has  been  snmlL  Last 
year  the  total  production  was  almost  nine  billions.  ^ 

In  the  last  thirteen  years  cigarettes  show  an  in- 
crease of  663  per  cent,  in  production  and  cigars  27 
per  cent.,  while  the  population  of  the  nation  gained 
only  18  per  cent. 

Production  of  smoking  tobacco  used  mostly  for 
rolling  cigarettes,  as  well  as  for  pipe  use,  has  in- 
creased from  85,000,000  pounds  in  1897  to  359,824,765 
pounds  during  the  first  eleven  months  of  1923.  The 
production  of  snuff  has  steadily  gained.  In  1897  the 
output  was  14,000,000  pounds,  in  1918  it  totaled 
37,000,000.      The    production    in    1923    was    about 

37  447  441. 

Chewing  tobaccos  are  being  elbowed  off  the  mar- 
ket. The  production  of  plug  for  chewing  reached  its 
maximum  as  early  as  1897  and  in  recent  years  has 
shown  a  tendency  to  decline.  The  use  of  tobacco  for 
chewing  is  giving  way  to  smoking. 

Per  capita  consumption  of  tobacco  is  steadily  gam- 
ing: it  has  increased  22  per  c-ent.  in  the  past  two  years. 
Before  the  Civil  War  per  capita  consumption  was  less 
than  four  pounds,  during  the  five-year  period  ending 
with  1913  it  has  increased  to  seven  pounds,  between 
1917  and  1921  consumption  averaged  8.5  pounds,  last 
vear  it  was  around  10.3.  There  are  today  more  than 
30,000,000  users  of  tobacco  in  the  United  States. 


"HOOK  UP'*  YOUR  BRANDS 

WITH  NEW  TRADE 

BY  PACKING  YOUR  CIGARS 

IN  WOODEN  BOXES 

WE  MAKE  GOOD  BOXES— TRY  US 

Windsor  Cigar  Box  Co. 


WINDSOR 


PENNA. 


WHAT  THE  PUBLICITY  DEPARTMENT  OF  THE 
NATIONAL  CONFECTIONERS'  ASSOCIATION 
IS  DOING  TO  BUILD  THE  HOLIDAYS  INTO 
BIGGER  CANDY  BUYING  DAYS 

The  publicity  department  of  the  National  Confec- 
tioners' Association  was  organized  for  the  purpose  of 
helping  the  retail  confectioner  to  sell  more  candy.  A 
careful  investigation  of  conditions  and  selling  methods 
within  the  industry  was  made  and  it  was  found  that 
the  candy  business  had  its  ups  and  downs  with  the 
different  seasons,  which  seasons  were  built  about  the 
holidays.  Any  day  in  the  year  a  retailer  can  increase 
his  candy  saks  by  window  display,  store  display,  spe- 
cial sales  and  window  advertising,  but  when  the  re- 
tailer can  tie  up  with  this  effort,  some  suggestion  to  the 
buying  public,  that  has  behind  it  a  practical  reason  or 
an  effective  sentiment,  then  his  work  will  be  much 
easier  and  much  more  productive  because  of  the  added 
response  of  the  candy-buying  public. 

Candy  is  largely  bought  on  the  impulse.  Of 
course,  there  are  many  people  who  have  a  natural  de- 
sire for  sweets  who  buy  candy  for  that  purpose,  but 
many  people  buy  candy  when  they  haven't  in  mind 
making  a  purchase  and  this  buying  is  stimulated  by 
display,  advertising  and  suggestion.  It  was  found 
after  carefully  investigating  the  matter  that  the  holi- 
days offered  unusual  opportunities  to  the  confection- 
ers to  increase  their  candy  sales  and  so  the  publicity 
department  of  the  National  Confectioners'  Association 
set  to  work  to  make  the  holidays  pay. 

It  is  well  known  that  Christmas  is  a  time  at  which 
much  candv  is  sold.  This  is  due  to  the  fact  that  candy 
is  given  as  Christmas  presents  and  is  used  in  stock- 
ings, etc.,  and  so  Christmas  Day  fits  into  the  sugges- 
tion that  candy  be  given  as  a  Christmas  gift. 

The  demand  for  a  special  kind  of  candy  known  as 
Easter  candies  on  Easter  Day  has  grown  to  such  vol- 
ume that  manufacturers  start  to  prepare  their  lines 
and  produce  their  goods  long  previous  to  the  -K^^er 
season  in  order  that  the  demand  may  be  met.  When 
it  is  considered  that  Easter  candies  are  candies  that 
sell  only  at  Easter  time,  have  no  sale  after  Easter,  it 
shows  what  happens  when  the  candy-buying  public 
concentrates  its  purchases  with  a  purpose  behind  them. 

Christmas  Dav  and  Easter  Day  bring  about  two 
big  seasons  in  the  candy  industry  and  in  order  that  the 
sales  of  the  industry  may  be  larger  and  beiter  bal- 
anced it  is  necessary  to  have  more  seasons  and  by  this, 
of  course,  is  meant  more  holidays  upon  which  the  con. 
Kumers  will  buv  more  candy. 

St.  Valentine's  Day  is  a  day  of  remembrance  and 
there  is  no  reason  whv  people  will  not  remember  oth- 
erp  with  candy  as  a  gift  as  well  as  with  printed  cards, 
and,  in  fact,  candy  is  preferred,  so  the  slogan,  'Make 
Candy  Your  Valentine,"  was  broadcasted  by  the  Na- 
tional Confectioners'  Association  all  over  the  United 
States  and  special  packages  and  special  goods  were 
prepared  for  St.  Valentine's  Day,  and  this  day  is  go- 
ing to  be  a  big  oandy-buying  day. 


MORGAN  BUYS  "LOZANO"  LABELS 

It  has  been  announced  that  the  labels  of  the 
famous  Lozano  brands,  formerly  manufactured  by  ^  • 
Lozano  &  Son,  of  Tampa,  Fla.,  have  been  bought  by 
the  Morgan  Cigar  Company,  of  the  same  city,  and  aro 
now  manufacturing  the  clear  Havana  cigars  in  their 
own  bonded  factory.  All  signs  point  to  a  nice  busi- 
ness on  this  class  of  goods  in  the  future. 


Short  Filler  Bunches  Good  Enough 
To  Put  In  Moulds  Automatically— 


The  mechanical  operation  of  placing  bunches  in  moulds  automati 
cally  is  not  an  unusual  principle.    But  the 

Quality  Production 

DUREX 

Bunch  Machine 

is  the  ONLY  ONE  that  utilizes  this  principle  to  speed  up 
and  increase  production  on  short  filler  bunches. 
Why? 

Because  the  Durex  produces  bunches  of  a  quality  and  un- 
iformity that  eliminates  the  necessity  of  hand  selection- 
bunches  GOOD  ENOUGH  to  put  in  moulds  automatically. 


Write  for  descriptive  booklet  and  information  regarding  our  aales-aervice  plan 

A  post  card  jrilJ  bring  it  to  you. 

THE  MILLER  DuBRUL  &  PETERS  MFG.  CO. 

NORWOOD  CINCINNATI  OHIO 


WEEK  OF  FEBRUARY  18  TO  25  TO  BE  BETTER 

MAILING  WEEK 
In  another  effort  to  stem  the  tide  of  waste,  to 
save  money  for  the  taxpayer  and  to  turn  back  into  con- 
structive business  channels  the  millions  now  lost 
through  mistakes,  Postmaster  General  New  has  desig- 
nated the  week  of  February  18th  to  25th  as  Better 
Mailing  Week, 

During  that  week  he  will  seek  the  co-operation  of 
chambers  of  commerce,  boards  of  trade,  large  business 
and  industrial  enterprises,  and  the  press  of  the  coun- 
try, with  a  view  to  having  antiquated  mailing  liots 
brought  up  to  date  and  every  check  placed  against  the 
possibility  of  letters  reaching  the  postal  system  with- 
out accurate  addresses. 

The  post  office  has  gone  a  long  way  toward  assist- 
ing business  men  in  solving  the  problem.  Postmasters 
liave  interviewed  heads  of  firms,  who,  due  to  the  fact 
that  their  mail  is  handled  by  subordinates,  often  are 
not  aware  of  their  own  mailing  difficulties.  The  de- 
partment has  even  offered  to  furnish  its  own  clerks  to 
correct  and  bring  mailing  lists  up  to  date  at  the  nom- 
inal charge  of  sixty  cents  an  hour. 

At  one  time  the  proposal  was  made  to  Congress  to 
place  a  one-cent  charge  upon  each  letter  requinng  di- 
rectory service,  thus  attacking  the  problem  through 
tlie  pocketbook  of  the  mailer  as  the  only  means  of  so- 
lution.  t    I    !    I    I 

It  is  estimated  that  200,000,000  pieces  of  mail  are 
yearly  given  **directorv  service,''  which  means  that 
postal  employes  must  take  time  from  the  regular  hand- 
ling and  dispatching  of  mail  in  the  endeavor  to  pro- 
vide correct  addresses  for  this  huge  volume  of  mis- 
directed matter.  In  New  York  City  alone  the  cost  ot 
this  service  approximates  $500  daily. 


There  is  every  evidence  that  the  mailers  of  in- 
completely addressed  matter  believe  that  to  the  postal 
service  nothing  is  impossible.  The  implied  compliment 
is  appreciated  but  it  must  be  remembered  that  this  no 
longer  is  the  age  of  the  town  pump  and  that  our  cities 
have  grown  so  that  no  longer  can  a  mail  distributor  be 
expected  to  know  *' everybody  in  town.'' 

Mail  inadequately  addressed  and  requiring  direc- 
tory service,  of  course,  means  delay.  Often  it  must  be 
returned  to  the  sender  for  a  new  address.  For  the  lack 
of  a  return  address  nearly  20,000,000  of  these  are  sent 
annually  to  the  Dead  Letter  Office. 

No  matter  which  course  these  letters  take  it 
means  loss  of  money.  Directory  service  and  the  Dead 
Letter  Office  are  costly  to  the  postal  service.  Delay 
and  non-delivery  are,  more  often  than  not,  costly  to 
the  mailer. 

Solicitations  for  orders  cannot  produce  results  if 
the  customer  does  not  receive  the  solicitation.  If  he 
receives  it  a  few  hours  late  a  competitor  may  get  the 
order  which  othenvise  would  have  gone  to  **you."  Of- 
ten the  solicitation  does  not  contain  the  street  address 
of  the  advertising  firm  and  then  the  customer's  order 
is  subjected  to  the  same  directory  service  and  result- 
ant delay  which  befell  that  of  the  advertiser.  Any  bus- 
iness or  commercial  house  knows  that  the  delay  to  an 
order  which  othermse  would  have  gone  to  **you."  Oft- 
en the  solicitation  does  not  contain  the  street  address 
plainly,  not  only  on  all  letterheads  and  envelopes,  but 
on  newspaper  and  magazine  advertising. 

Charles  Bobrow  and  Lew  Walters,  of  Bobrow 
Brothers,  spent  the  greater  part  of  the  week  of  Janu- 
ary 28th  to  February  2d  at  the  Tobacco  Show  in  New 
York  City. 


IRREr.ULARTAGlNATION 

INTENTIONAL  SECOND  EXPOSURE 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


February  15,  1924 


February  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


23 


JUST  WHAT  IS  COMPETITION? 

By  Russell  Wilmot 

Every  man  who  is  in  business  today  has  gi'eat 
need  to  clarify  his  mind  as  to  just  what  competition 
actually  is. 

In  the  keen  scramble  for  business,  the  main  issue 
of  legitimate  competition  often  becomes  hazy  and  con- 
fused, and  as  a  result  methods  are  resorted  to  which 
are  detrimental  and  destructive. 

When  a  rival  seeks  to  win  business  for  himself 
by  price  cutting,  by  knocking,  or  by  resorting  to  any 
methods  which  are  not  straightforward,  open,  above- 
board,  aild  fair,  he  is,  to  put  it  bluntly,  a  rotten  sport. 

And  the  stupid  part  of  it  is  that  such  a  man  never 
succeeds  in  building  himself  up,  by  attempting  to  tear 
the  other  fellow  do^\^l.  To  attempt  to  bring  embar- 
rassment and  i-uin  to  one's  business  rival  is  to  insure 
embarrassment  and  ruin  for  ourselves.  It  is  merely 
the  logical  and  inevitable  working  out  of  the  age-old 
law,  *'As  ye  sow,  so  shall  ye  reap!'* 

Two  small  boys  who  disagreed  violently  over  the 
championship  of  their  playground,  resorted  to  a  fistic 
encounter  to  settle  the  matter.  Each  took  heavy  pun- 
ishment from  the  other.  The  one  who  struck  the  first 
blow  got  the  worst  of  it — a  broken  nose,  a  black  eye, 
many  bmises,  and  a  dislocated  shoulder.  His  com- 
panion In  the  fray  was  almost  as  badly  off  with  broken 
teeth,  a  sprained  wrist,  and  various  other  injuries. 
He  was  taken  home. 

The  aggressor  in  the  fight  started  on  his  own 
power  for  his  dwelling  place,  rather  reluctant  to  meet 
his  family.  lie  met  an  officer  en  route,  who  stopped 
him  to  learn  the  cause  of  his  condition  and  tears. 

*'IVe  had  a  fight,  sir,'^  explained  the  youngster, 
*'and  I  got  hurted  a  lot,  but — '*  and  he  brightened  up 
perceptibly,  *'vou  ought  to  see  the  other  kid!'* 

Unfair  competition  methods,  or  rather  unsports- 
manlike methods,  are  just  about  as  satisfactory  as  the 
outcome  of  the  playground  row,  for  this  sort  of  war- 
fare— and  warfare  it  is — ^means  serious  injury,  dam- 
age, and  probably  niin  for  both. 

Honorable  competition  is  one  of  the  finest  things 
in  the  world  for  business.  It  puts  both  parties  on 
their  mettle,  and  the  character  of  the  competition  de- 
teimines  the  ultimate  success  of  the  business  and  fixea 
the  character  of  the  men  back  of  business.  As  sooa 
as  a  business  concern  resorts  to  price  cutting,  it  is  a 
public  and  open  confession  of  weakness,  of  lack  of 
vision,  and  of  lack  of  mental  fitness  for  business  suc- 
cess. The  man  who  cuts  prices  below  what  they  should 
be,  is  doing  it  knowing  that  he  is  deliberately  sacrific- 
ing part  or  all  of  his  owa  profit  just  so  that  the  other 
fellow  can't  get  his  profit.  He  isn't  playing  the  game 
square.  He  is  attempting  the  freeze-out  stunt,  and  in 
doing  this  lie  usually  gets  chilled  to  the  marrow  him- 
self.   He  deserves  it. 

Business  today  is  a  great  and  even  a  royal  game 
which  calls  for  men  of  integiity,  for  men  who  are 
ready  to  live  and  practice  the  Golden  Rule  as  well 
as  to  talk  about  it.  The  successful  players  in  the  game 
of  business  are  never  tricksters.  They  are  never  mud- 
slina^ers.  They  are  never  individuals  who  use  steam- 
roller methods  to  crush  or  down  the  other  fellow. 

How  long,  think  you,  would  such  tactics  be  al- 
lov.'od  on  the  ball  field  or  the  golf  links?  How  long 
would  they  be  allowed  in  sporting  circles  of  any  kind? 

Not  for  a  minute!  Clean  sport  demands  that 
there  shall  be  a  fair  field  and  no  favor.  Clean  busi- 
ness recognizes  and  honors  worthy  competition.  And 
worthy  competition  consists  of  a  square  deal  for  all — 
even  one's  competitors.   It  consists  of  a  contest  of  true 


merit  based  on  greater  and  more  productive  energy, 
on  better  goods  and  service,  on  a  keener  knowledge  of 
the  patrons'  wants,  on  a  higher  grade  of  salesmanship 
or  super- salesmanship,  on  a  more  enthusiastic  orga/ni- 
zation,  and  on  a  clearer  vision,  stronger  courage,  aiid 
a  higher  purpose. 

This  is  the  type  of  competition  which  challenges 
the  best  in  us.  It  is  the  kind  which  permits  and  en- 
courages the  competitors  to  be  friends  and  even  co- 
operators  for  the  public  good.  The  man  or  firm  which 
aims  at  competition  of  this  fine  and  high  class,  is  the 
one  who  will  be  so  busy  building  up  a  splendid  busi- 
ness structure  of  a  permanent  character  for  himself  or 
themselves,  that  there  will  be  no  time  to  fight  the 
other  fellow  in  an  underhand  way. 


CIGAR  LEAF  TOBACCO  PRODUCTION 

The  National  Bank  of  Commerce  in  New  York  in 
the  February  issue  of  Commerce  Monthly  presents  a 
survey  of  the  cigar  leaf  tobacco  situation  in  the  United 
States  and  says: 

**  Since  the  founding  of  the  cigar  industry  as 
a  home  industry  one  hundred  and  twenty-five 
years  ago,  almost  at  the  beginning  of  this  repub- 
lic, the  histor>^  of  its  development  has  been  a  rec- 
ord of  progress.  Although  the  volume  of  produc- 
tion has  not  increased  materially  in  twenty  years, 
in  no  branch  of  the  tobacco  manufacturing  indus- 
try has  greater  effort  been  exerted  to  improve  the 
quality  of  the  output.  Experiment  stations  have 
l>een  established  in  every  important  section  in  the 
United  States  producing  cigar  tobacco  to  assist 
the  grower  in  developing  and  producing  the  types 
and  grades  of  tobacco  in  most  active  demand. 
Such  progress  has  been  made  toward  improving 
domestic  leaf  tobacco  that  the  quality  of  our  best 
domestic  cigars  now  compares  favorably  with  the 
best  from  any  countr}'. 

**  Cigar  manufacturing  began  in  this  country 
as  a  home  industry  at  the  end  of  the  eighteenth 
century.  According  to  the  last  census  there  were 
10,000  cigar  factories  in  the  United  States  with 
more  than  two  hundred  million  dollars  of  capital 
invested,  giving  employment  to  about  136,000 
wage  earners.  Production  in  192.3  was  approxi- 
mately seven  billion  cigars.  On  account  of  the 
large  amount  of  hand  labor  necessary,  the  numl>er 
of  employes  in  this  industry  is  more  than  five 
times  the  number  of  wage  earners  employed  in 
manufacturing  cigarettes  although  capital  invest- 
ed in  manufacturing  cigarettes  is  only  15  per  cent, 
less  than  that  invested  in  the  cigar  industry." 
Most  of  the  cigar  tobacco  used  in  the  United 
States  is  home  grown,  says  the  article  which,  continu- 
ing, adds: 

**  Although  tobacco  may  be  gro\\'n  in  practi- 
cally every  latitude,  the  commercial  value  of  the 
product  and  the  particular  use  to  which  it  is  put 
are  determined  largely  by  soil,  climate  and  meth- 
ods used  in  producing  and  curing  it.  Types  of  to- 
bacco are  so  affected  by  these  conditions  that  the 
trade  always  looks  to  certain  well-defined  ])roduc- 
ing  sections  to  secure  the  type  of  tobacco  dcusired. 
**The  Connecticut  shadegrown  wrapper  is  one 
of  the  outstanding  features  of  cigar-leaf  produc- 
tion in  this  countiy.  It  was  started  as  an  experi- 
ment in  the  Connecticut  Valley  about  1900.  Suc- 
cessive trials  determined  that  shading  the  field 
with  cheesecloth  diminishes  the  sunlight  and  in- 
creases the  moisture  in  the  soil.  Shading  pro- 
duces a  leaf  tobacco  light  in  body,  of  fine  vena- 
tion and  grain,  which  is  in  great  demand.*' 


{Continued  from  Page  12) 

Fort  Worth  Wholesalers  Charged  With  Unfair  Com- 
petition 

Charges  of  unfair  competition  are  made  by  the 
Federal  Trade  Commission  in  a  complaint  just  issued 
against  the  James  McCord  Company,  the  Waples- 
Platter  Grocery  Company  and  the  Carter  Grocery 
Company,  tobacco  wholesalers  of  Fort  Worth,  Texas, 
and  C.  G.  Quillan,  of  Dallas,  secretary  of  the  North 
Texas  Wholesale  Grocers*  Association. 

The  complaint  alleges  that  the  respondents  en- 
tered into  a  combination  to  prevent  tobacco  dealers 
not  engaged  in  selling  exclusively  at  wholesale  from 
directly  obtaining  products  of  the  Reynolds  Tobacco 
C'ompany  at  wholesale  trade  prices.  They  are  re- 
quired, within  thirty  days,  to  file  an  answer  to  the 
charges. 


Increase  in  Parcel  Post  Rates  Proposed 

Greatly  increased  rates  for  parcel  post  matter  are 
contemplated  in  a  bill  which  has  just  been  introduced 
in  the  House  of  Representatives  by  Congressman 
Paige,  of  Massachusetts,  a  member  of  the  House  post 
office  committee. 

Under  the  terms  of  this  measure,  beginning  July 
1,  next,  the  minimum  rate  for  parcel  post  packages 
would  be  ten  cents  for  the  first  pound  for  local  deliv- 
ery and  fifteen  cents  for  the  first  pound  for  delivery 
in  all  other  zones.  The  rate,  after  the  first  pound, 
would  be  one  cent  per  pound  or  fraction  thereof  for 
local  delivery,  and  two  cents  for  the  first  zone,  increas- 
ing for  each  successively  distant  zone  until  a  rate  of 
thirteen  cents  would  be  charged  for  delivery  in  the 
eighth  zone.  The  present  basic  rate  is  five  cents  for 
local  delivery  and  the  first  an<l  second  zones,  increas- 
ing until  a  maximum  of  twelve  cents  is  reached  for 
the  eighth  zone.  The  charge  for  additional  weight 
ranges  from  one-half  cent  per  pound  or  fraction  there- 
of for  local  delivery  to  twelve  cents  in  the  eighth  zone. 

A  three-pound  package,  therefore,  which  can  now 
l)e  delivered  locally  for  six  cents  or  in  the  first  or 
second  zones  for  seven  cents  and  in  the  eighth  zone  for 
thirty-six  cents,  under  the  Paige  bill  would  cost  twelve 
cents  locally,  nineteen  cents  in  the  first  zone,  t^yenty- 
one  cents  in  the  second  zone  and  forty-one  cents  in  the 
eighth  zone. 

The  Paige  bill  also  increases  the  rates  for  insur- 
ance, making  the  minimum  charge  five  cents,  for  which 
indemnification  to  the  amount  <»f  $5  is  provided,  and 
increasing  to  a  maximum  of  thirty  cents  for  $100  of 
insurance.  It  is  also  provided  that  a  fee  of  not  less 
than  twenty-five  cents  is  to  be  charged  for  C.  0.  D. 
service. 


Increase  in  Amount  of  Indemnity  for  Loss  of  Registered 

Mail  Proposed 

An  increase  in  the  maximum  indemnity  to  be  paid 
for  the  loss  of  registered  first-class  matter  to  $500  is 
provided  for  in  a  bill  which  has  been  intro<luced  in  the 
House  of  Representatives  by  Congressman  Griest  of 
Pennsylvania.    The  present  maximum  is  $100. 

In  addition  to  increasing  the  maximum  indemnity 
to  $500,  the  bill  would  authorize  the  Postmaster  Gen- 
ial to  fix  such  fees  for  registration  as  he  might  deem 
proper. 


Trade  Association  Activities  Not  Yet  Decided 

Under  the  recent  decision  of  Attorney  General 
Daugherty  regarding  the  statistical  activities  of  trade 
associations,  the  collection  of  production  and  distribu- 
tion statistics  must  be  taken  over  by  the  Government 
or  entirely  abandoned,  it  is  declared  by  Secretary  of 
Commerce  Hoover.  Abandonment  of  this  service,  the 
Secretary  stated,  would  be  a  fatal  injury  to  the  small 
business  man.  He  pointed  out  that  the  big  corpora- 
tions are  able  to  gather  their  own  statistics,  but  that 
the  smaller  firms  must  depend  upon  their  trade  asso- 
ciations. 

The  Attorney  General,  in  a  letter  to  Secretary 
Hoover,  interpreted  the  law  to  mean  that  trade  asso- 
ciations cannot  gather  statistics  for  the  exclusive  use 
of  their  membership,  but  must  transmit  them  to  the 
Department  of  Commerce  for  distribution.  The  mat- 
ter is  not  yet  finally  settled,  however,  information  hav- 
ing been  received  by  Mr.  Hoover  to  the  effect  that 
some  of  the  associations  affected  by  the  ruling  would 
go  to  the  Federal  courts  for  an  interpretation  of  the 
law  on  the  ground  that  there  is  nothing  illegal  in  the 
collection  of  statistics  for  trade  association  members. 


1923  Banner  Year  in  Cigarette  Production 

The  greatest  production  of  cigarettes  ever  re- 
corded in  this  country,  the  premier  cigarette  manu- 
facturing country  of  the  world,  occurred  in  1923, 
according  to  figures  just  compiled  by  the  Bureau  of  In- 
ternal Revenue.  If  laid  end  to  end,  the  1923  produc- 
tion would  girdle  the  earth  more  than  100  times  at  the 
equator,  or,  figured  another  way,  enough  cigarettes 
were  manufactured  to  provide  more  than  525  for  every 
person  of  our  120,000,000  population. 

In  plain  figures,  there  were  produced  during  the 
calendar  year  1923,  a  total  of  64,450,687,477  small  cig- 
arettes, an  increase  of  eight  billion  over  the  1922  pro- 
duction of  56,565,029,521.  In  addition,  there  were  18,- 
377,281  large  cigarettes,  an  increase  of  approximately 
a  milUon  and  a  quarter  over  the  preceding  year. 

The  use  of  snuff  is  increasing,  production  in  1923 
totaling  39,449,850  pounds,  as  compared  with  38,162,- 
198  pounds  in  1922,  but  the  use  of  chewing  and  smok- 
ing tobacco  is  falling  off,  only  372,650,296  pounds  be- 
ing produced,  against  382,070,312  in  the  previous  year. 
Even  at  that,  however,  it  figured  out  at  about  three 
pounds  for  every  man,  woman  and  child  in  the  United 
States. 

Approximately  seven  and  one-half  billion  ci- 
gars were  rolled  last  year,  the  production  in  exact 
figures  being  6,998,886,*984  large  cigars  and  506,296,- 
761  small  cigars.  The  total  was  about  the  same  as  in 
1 922,  but  the  proportions  were  slightly  different,  there 
being  in  that  year  6,892,608,653  large  and  634,671,846 
small  cigars. 


Bill  Introduced  to  Legalize  Re-Sale  Price  Maintenance 
Another  measure  designed  to  legalize  the  mainte- 
nance of  re-sale  prices  has  been  introduced  in  Con- 
gress. It  is  being  sponsored  by  Representative  Wil- 
Fianis  of  Michigan.  In  effect  it  is  very  similar  to  the 
several  other  bills  already  pending  in  the  House  and 
awaiting  a  hearing  by  the  House  committee  on  inter- 
state and  foreign  commerce. 

The  Williams  bill  is  simpler  in  its  language  than 
its  predecessors.     Efforts  are  being  made  to  secure 

{Continued  on  Page  24) 


24 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


February  15,  1924 


February  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


25 


kk 


HAVANA 


Jn  Old  J'avorite 


BAYUK  CIGARS,  INC. 

PHILADELPHIA,  PA. 

New  York,  119  Lafayette  Street 
Phone  Franklin  3166 

MAKERS  OF: 

Philadelphia  Hand  Made 

Havana  Ribbon 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


After  all 
^thmg  satisfies  like' 
a  good  cigar      "^ 


TADENA 


HAVANA 
CIGARS 

ArgUelles,  Lopez  &  Bro. 

MAKERS 
General  Office  and  Factory,  TAMPA,  FLA. 

Eastern  Office  Warehouse 

322  Pearl  St.  Havana 

New  York  Cuba 


Merchants  acAR  boxco 


DALLASTOWN,  PA. 

s.^ANUFACTURERS  OF 

CIGAR  BOXES  &  CASES 

Dealers  in  Labels,  Bands  and  Edgings 

CAPACITY    iS,000   DAILY 


I^     !«.>         117  J    We  make  t 

If     It    S     Wood-     Redwood 


We  make  them.     Anythinf  in  Cedar,  Veneer, 
and  Imitation. 


rri.y         D*  ^*  ^^^*  them.     Let  u»  quote  you  on  your 

It     Its     I    rices need.     Line  up  with  a  first  clasa  boxmaker 

for  your  IKS  requirenMnta. 

First  Class  Cigar  Boxes  Guaranteed 


Business  Building 


{Continued  from  Page  11) 

Say,  here's  a  thought:  It  may  not  be  worth  a 
palm  leaf  fan  in  Iceland;  and  then  again  it  may  coax 
manv  dimes  from  the  jeans  of  the  dear  public.     It's 

a  " 

for  you  to  decide. 

Why  not  have  a  notion  counter! 

This  would  consist  of  a  table  or  a  section  of  the 
counter  near  your  door. 

And  what  would  you  handle  in  this  department, 

you  ask? 

Search  me !  I  Ml  never  tell  you.  But  I  will  tell  you 
how  to  decide.  Put  on  your  hat,  go  to  the  station,  buy 
a  ticket  to  your  city,  go  in  a  five  and  ten  cent  store, 
and  there  you  will  see  scores,  yes,  hundreds  of  things 
vou  can  handle. 

Useful  things !  ^Fany  things  that  everbody  Must 
have  and  some  things  they  want,  want  badly  and  will 
buy  quickly.  And  the  prices  will  be  so  low  you  will 
wonder  how  in  the  world  they  can  be  got  up  to  sell  at 
such  ridiculously  small  figures. 

Also  note  liow  they  are  displayed.  And  particu- 
larly note  that  everything  has  its  price  on  a  price  tag, 
with  great,  big,  staring  figures  that  coax  the  money 
out  of  your  jeans  whether  you  intended  to  buy  or  not. 

Some  stores  find  their  notion  department  one  of 
the  large  and  prosperous  features  in  their  establish- 
ment.   The  subject  is  worthy  of  your  consideration. 


(Continued  from  page  23) 

hearings  on  the  whole  subject  of  piice  maintenance  at 
an  early  date.  Tliere  is  some  sentiment  behind  the 
Williams  bill,  it  is  said,  and  the  Kelly,  W^yant  and 
I^Ierritt  bills,  introduced  earlier  in  the  session,  have 
been  the  subject  of  thousands  of  letters  that  have 
found  their  way  to  members  of  the  House  and  Senate. 


Bill  Introduced  to  Re-open  Mileage  Book  Case 
As  a  result  of  the  recent  decision  of  the  United 
States  Supreme  (Niurt  to  the  effect  that  the  orders 
issued  bv  the  Interstate  Commerce  Commission  as  to 
the  issuance  of  interchangeable  mileage  were  not 
founded  upon  a  ])roper  interpretation  of  all  the  fac- 
tors in  the  case.  Congressman  Wolff  of  Missouri,  has 
introduced  a  bill  in  the  House  of  Representatives  au- 
thorizing the  commission  to  require  all  passenger- 
carrving  railroads  to  establisli  a  system  of  inter- 
changeable mileage  books  of  1000  and  2000  miles,  for 
the  iise  of  eonmiercial  travelers,  such  Iw^oks  to  be  sold 
by  the  railroads  at  a  rate  20  per  cent,  less  than  the 
regular  passenger  fare  rates. 

As  there  was  notliiiig  in  the  Supreme  (  ourt  s  de- 
cision to  restrain  the  Interstate  Commerce  Commis- 
sion from  inaugurating  a  new  investigation  of  the  rail- 
road situation  with  a  view  to  interchangeable  mileage, 
it  is  probable  that  hearings  will  be  announced  in  the 
near  future  for  the  purpose  of  determining  whether 
interchangeable  mileage  can  and  should  be  estabhshed 
at  the  present  time. 


<t 


Judge 

for 

Yourself* 


^ 


^t. 


m 


7{^ 


The  world^s  most  famous  and 

largest  selling  high  grade  cigarette 


Turkish  Cigarettes  contain  no 
artificial'flavoring  and  are 
therefore  purer  and  better 
than  other  kinds  of  cigarettes. 
MURADS  are  made  only  of 
100%  Pure  Turkish  Tobacco 


ot  the  finest  varieties  grown, 
and  are  appreciated  and  de* 
sired  by  smokers  who  demand 
the  best  the  world  has  to  offer 
in  cigarettes. 


MURAD 


Amendment  to  Bankruptcy  Act  Introduced 

Amendment  of  the  bankiniptcy  law  so  as  to  put  to 
an  end  the  activities  of  certain  individuals  who  make 
it  a  practice  to  go  through  bankruptcy  proceedings  re- 
peatedly, with  profit  to  themselves,  is  being  urged  by 
Kepresentative  John  J.  O'Connor  of  New  York,  who 
lias  introduced  a  bill  in  the  House  of  Representatives 
which  would  make  the  period  between  involuntary 
banki-uptcies  six  years,  as  is  now  the  case  with  volun- 
tary bankruptcies. 

Under  the  law  as  it  now  stands,  a  person  who 
g()es  into  voluntaiy  bankruptcy  cannot  be  discharged 
oftener  than  every  six  years;  in  other  words,  he  can 
not  1k'  discharged  a  second  time  from  a  bankruptcy 
until  six  years  have  elapsed  since  his  first  discharge. 

As  to  involuntary  bankruptcies,  it  is  different.  A 
person  or  corporation  who  goes  into  involuntar>^  bank- 
ruptcy can  be  discharged  as  often  as  he  can  get  his 
papers  filed  and  his  case  before  the  court.  This  has 
led  to  the  evil  of  disguising  banki-uptcies  as  involun- 
tary when  they  are  in  fact  voluntaiy.  Many  debtors 
go  through  the  fonn  of  involuntary  proceedings  and 
discharge  every  year  or  two.  They  get  friendly  cred- 
itors, or  ^ea  dummy  creditors,  to  file  petitipiis  ^mnst 
Ihein. 

*'A  well-organized  gang  has  grown  up,  especially 
in  New  York  City,  to  carry  out  their  dishonest  prac- 
tices and  frauds  'in  the  courts/'  Mr.  O'Connor  points 
out.  ^*The  New  York  Credit  ]\[en's  Association,  the 
har  associations  and  other  organizations,  including 
Federal  judges  themselves,  have  made  investigations 


Marshall  Field 
Cigars 

Distinctive    Quality 


WARNING ! 

All  title  and  trade  mark  of  the 
Marshall  Field  Brand  of  Cigars  are 
registered,  copyrighted  and  owned 
by  us;  anyone  infringing  on  the 
same  will  be  prosecuted  to  the 
fullest  extent  of  the  law. 

Dealers  are  warned  not  to  pur- 
chase any  cigars  of  Marshall  Field 
Brand  other  than  those  bearing 
Factory  #23,  first  District  Penna. 

HOWARD  F.   PENT 

PRESIDENT 

The  Goraza  Cigar  Co. 

SEVENTH  AND  CHERRY 
STREETS 

PHILADELPHIA,  PA. 


and  recommend  that  drastic  steps  be  taken  to  remedy 
this  evil." 

Congressman  O'Connor's  bill  prohibits  any  dis- 
charge in  any  bankruptcy  proceedings,  whether  vol- 
untary or  involuntary,  within  six  years  after  a  pre- 
vious discharge.  *'This  proposal,  if  adopted,'*  he  says, 
"will  not  only  drive  the  present  band  of  commercial 
vultures  out  of  business,  but  will  reduce  by  half  the 
number  of  bankniptcy  petitions  that  are  filed  and 
thus  greatly  lighten  the  already  overwhelming  mass  of 
work  under  which  the  Federal  District  Courts  are  now 
laboring. ' ' 

CORTEZ  SALESMAN  DIES 

Joe  Lovenstein,  who  has  been  associated  with  the 
marketing  of  the  "Cortez"  cigar  for  more  than  forty 
years,  died  at  his  home  in  Savamiah,  Ga.,  on  January 
[)Oth.  ^Ir.  Lovenstein  was  over  seventy-seven  years  of 
age  but  had  made  regular  trips  through  his  territory 
in  the  interest  of  his  firm  until  a  very  short  time  before 
his  death.  Mr.  I^ovenstein  was  known  throughout  his 
territory  as  a  man  of  his  word,  and  his  many  friends 
were  indeed  sorrv  to  learn  of  his  death. 


SAN  MARTIN  &  LEON  ACQUIRE  BOB  ELtlf 

R.  E.  (better  kiun\Ti  as  **Bob")  Ellis  has  an- 
nounced to  his  many  friends  in  the  trade  that  he  has 
signed  up  with  the  well-known  Tampa  house  of  San 
^lartin  &  Leon,  and  will  hereafter  represent  them  in 
northern  territory.  Bob  has  had  wide  experience  in 
the  cigar  game  and  should  prove  a  valuable  man  for 
San  Martin  &  Leon. 


26 


44tli  year 


THE  TOBACCO  WORLD 


February  15,  1924 


Tobacco  Merchants'  Association 


Registration  Bureau,  Lw1SSL?J5? 

Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A),  $5.00 

Search  (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  |2  will  be  made  to  memberi  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2  00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  (|1.W>  wtU  oc 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 
DIXIE  PRINCE :--43,637.    For  cigars.    January  22,  1924.  J.  Kalin 

&  Bros.,   Little  Rock,  Ark. 

HAV-A-CHUM:— 43,640.  For  cigars.  December  17,  1923.  L.  E. 
Sentz,   Felton,  York  Co.,   Pa.  ^.    „    ^     ^  , 

HAV-A-GRIT:— 43,639.  For  cigars.  January  19,  1924.  E.  L.  Gol- 
den,  Gettysburg,   Pa.  .  ,  .        ^ 

CULTURE: — 43,641.  For  all  kinds  of  tobacco,  plug,  twist,  fine 
cut  and  smoking,  including  scrap,  snuff  and  cigarettes.  Jan- 
uary 23,  1924.    The  Scotten  Dillon  Co.,  Detroit,  Mich. 

ANDREW  W.  MELLON,  SEC.  OF  TREAS.:— 43,643.  For  all  to- 
bacco products.  January  23,  1924.  The  American  Box  Supply 
Co.,  Detroit,  Mich. 

EDWARD  W.  BOK:— 43,644.  For  all  tobacco  products.  January 
23,  1924.     The  American  Box  Supply  Co.,  Detroit,  Mich. 

MONTGOMERY  WARD :— 43,645.  For  all  tobacco  products.  Jan- 
uary 23,  1924.     The  American  Box  Supply  Co.,  Detroit,  Mich. 

YANKEE  ROSE:— 43,646.  For  cigars.  January  16,  1924.  Wm. 
D.  (iianoulis  &  Geo.  K.  Panayiotopoulis,  Lowell,  Mass. 

JEANE  BABTIESTE:— 43,647.  For  cigars,  cigarettes  and  tobacco. 
January  25,   1924.     Harry   Weissman,   Chicago,   111. 

TEMPLE  TERRACE: — 43,648.  For  all  tobacco  products.  Jan- 
uary 23,  1924.    The  American  Litho.  Co.,  New  York,  N.  Y. 

DON  ALOE:— 43,650.  For  cigars.  December  21,  1923.  The  Don 
Aloe    Cigar   Co.,    Cleveland,   Ohio. 

TINY  TIM: — 43,651.  For  smoking  pipes,  cigar  and  cigarette  hold- 
ers.    January  29,    1924.    Kaufmann   Bros.   &   Bondy,   New  York, 

N    Y 
SPARKLING  BURGUNDY:— 43,652.    For  cigarettes  and  tobacco. 
December  21,    1923.    The   Continental   Tobacco   Co.,   New   York, 

N.  Y. 

THE  BAROMETER:— 43,654.  For  all  tobacco  products.  Jan- 
uary 4,  1924.     The  Moehle  Litho.  Co.,  Inc.,  Brooklyn,  N.  Y. 

PARKER-GORDONS  K.  O.:— 43,655.  For  cigars.  January  29, 
1924.    J.   C.  Winter  &  Co.,  Red  Lion,  Pa. 

ISAAC  WALTON: — 43,656.  For  cigars,  cigarettes  and  tobacco. 
January  15,  1924.     The  Davis  Cigar  Co.,  Neosho,  M6. 

H.  G.  WELLS:— 43,657.  For  cigars.  January  30,  1924.  C.  B. 
Henschel  Mfg.  Co.,  Wilwaukee,  Wis. 

GLOS:— 43,658.  For  cigars  only.  January  28,  1924.  The  Amer- 
ican Litho.  Co.,  New  York,  N.  Y. 

OHIO-WAY  :-^3,659.  For  all  tobacco  products.  January  31, 
1924.     The  Moehle  Litho.  Co.,  Inc.,  Brooklyn,  N.  Y. 

HOPE  CHEST:— 43,660.  For  all  tobacco  products.  January  31, 
1924.     The  Moehle  Litho.  Co.,  Inc.,  Brooklyn,  N.  Y. 

SAN  GRINGO:— 43,661.  For  all  tobacco  products.  January  31, 
1924.    The  Moehle  Litho.  Co.,  Inc.,  Brooklyn,  N.  Y. 

TRANSFERS 
TAMPA  SEAL:— 28,096  (Tobacco  Leaf).  For  cigars,  cigarettes, 
cheroots  and  tobacco.  Registered  August  15,  1904,  by  the 
American  Litho.  Co.,  New  York  City,  through  mesne  transfers 
acquired  by  Abelardo  Menendez,  Tampa,  Fla.,  and  retransferred 
to  the   Tampa   Cigar   Company,   Inc.,  Tampa,   Fla.,   on  January 

23    1924. 

BOUQUET  De  BODA:— 14,146  (United  States  Tobacco  Journal). 
For  cigars.  Registered  March  7,  1892,  by  Witsch  &  Schmitt, 
New  York  City,  through  mesne  transfers  acquired  by  the  Moehle 
Litho.  Co.,  Brooklyn,  N.  Y.,  and  retransferred  to  the  La  Boda 
Cigar  Co.,  Chicago,  111.,  on  January  26,  1924. 

VARRO: — 41,992  (Tobacco  Merchants  Association).  For  cigars, 
Registered  October  13,  1920,  by  the  Varro  Cigar  Co.,  Newark, 
N.  J.;  through  mesne  transfers  acquired  by  M.  Kahn  Co.,  Inc., 
Lancaster,  Pa.,  and  retransferred  to  A.  S.  Frey.&  Company,  Red 
Lion,   Pa.,   on   December  27,   1923.  . 

TASCO:— 14,868  (Trade-mark  Record).  For  cigars.  Registered 
April  23,  1895,  by  O.  L.  Schwencke,  New  York  City,  trans- 
ferred to  Harry  Friedman,  New  York  City,  and  retransferred  to 
Sam  Tell.  New  York.  N.  Y.,  on  March  16,  1921. 

TIN  LIZZIES— THEY  GO:— 39,485  (United  Registration  Bureau). 
For  cigars.  Registered  December  17,  1915,  by  Don  Almo  Cigar 
Co.,  Sioux  Falls,  S.  D.,  transferred  to  Victor  Levor,  Attica,  Ind., 
on  January  15,  1924, 


CANCELLATION 
UNITED  HOTELS   CO.   OF   AMERICA:— 43,392.     For   cigars, 
cigarettes,  tobacco  and  pipes,  by  D.  Emil  Klein  Co.,  New  York, 

N.   Y. 


CLASS  A  SHOWS  ONLY  DECREASE  IN  PRODUC- 
TION OF  CIGARS  FOR  YEAR  1923 

Comparative  statement  showing  the  quantities  of 
various  manufactured  products  including  cigars,  cig- 
arettes, snuff  and  tobacco  on  which  tax  was  paid  in  the 
calendar  years  1922  and  1923: 

Products  1922  1923 

Cigars  (large) 

Class  A  No.  2,622,003,157  2,550,268,476 

Class  B  No.  1,594,184,047  1,614,441,126 

Class  C  No.  2,525,080,895  2,673,708,494 

Class  D  .... No.     115,622,074     124,115,546 

Class  E No.      35,718,480       36,353,342 

Total    6,892,608,653  6,998,886,984 

Cigars   (small)    No.      634,671,846       506,296,761 

Cigarettes  (large)    ..No.        16,999,463         18,377,281 
Cigarettes  (small)   ..  No.  53,565,029,521  64,450,687,477 

Snuff    lbs.        38,162,198         39,449,850 

Tobacco lbs.      382,070,312       372,650,296 

Note:  The  above  statement  does  not  indude  tax- 
paid  products  from  Porto  Bico  and  the  Philippine 
Islands.  .    ;  u     i    lii  ^ 

THE  TAX  SITUATION  IN  WASHINGTON 

As  indicated  in  our  previous  bulletins,  the  Ways 
and  Means  Committee  has  agreed  upon  a  tax  bill 
substantially  along  the  lines  recommended  by  Secre- 
tary Mellon,  with  the  additional  provision  for  a  reduc- 
tion of  25  per  cent,  of  the  income  taxes  for  the  year 
1923. 

No  change  has  been  made  in  any  of  the  tax  rates 
on  tobacco  products. 

The  bill  was  presented  in  the  House  of  Repre- 
sentatives Monday,  February  11th. 

A  very  lively  conflict  is  looked  for  on  the  floor  of 
the  House  with  respect  to  the  surtax  rates.  Some  lead- 
ing members  of  the  House  claim  that  the  25  per  cent, 
maximum  surtax  will  not  be  passed  and  that  a  higher 
maximum  surtax  will  be  substituted  for  it. 

It  is  also  believed  by  some  that  an  effort  will  be 
made  to  append  the  bonus  measure  as  an  amendment 
to  the  tax  bill.  If  such  effort  should  be  successful,  it 
may  necessitate  a  complete  revision  of  the  tax  rates. 

At  any  rate,  in  view  of  the  existing  situation,  it 
will  probably  take  several  weeks  before  the  bill  will 
pass  the  House  and  go  to  the  Senate. 

It  will  be  interesting  to  note  that  as  regards  the 
25  per  cent,  allowance  for  the  1923  tax,  the  income  tax 
reports  3ue  on  March  15th  of  this  year  will  have  to 
be  filed  as  usual,  and  if  the  25  per  cent,  reduction 
should  become  a  law,  taxpayers  will  be  entitled  to  a 
refund  if,  in  the  meantime,  they  should  have  paid  their 
1923  taxes  in  full,  while  if  they  have  not  made  full 
payment,  they  will  be  entitled  to  deduct  this  allowance 
from  their  unpaid  balances. 

We  shall,  of  course,  continue  to  keep  the  trade 
posted  concerning  any  new  developments  which  may 
occur  from  time  to  time. 

Tobacco  Merchants'  Association  of 
THE  United  States. 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 

any   requirement    in   the    Wooden   Containers    for 

Cigart 

The  WOODEN  package    is    the    retainer    of 
AROMA  from  Factory  to  Consumer 


Th«  Buckley  Cigar  Box  Co 
24  Vine  St.. 
DESHLER,  OHIO. 


Murma 
nMlMf  iMufiMlilM!^ 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAR     PASBACM,  P«ES- 


J.A.VOiCC.SCCV.   a  CSJM..MAMACM 


PASBACH- VOICE 


^LITHOGRAPHING  CO.inc.-^ 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

CIGAR  LABELS -CIGARBANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


NEW  VORK 


The  8tandard8  of  America 

Lorillard's  Snuff,  :  E.t.  1760 
RaU  RoadMills  Snuff,  Est  1825 
Gail  &  Ax's  Snuff,  :  E.t.  1851 

ALL  OF  THE  OLD  ORIGINAL 


Hey  wood,  Strasser  &  Yoigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WBSTBSN  RBPRBSENTATIVe: 

PAUL  PIERSON 
ia9  North  Clark  Street,  Chicago,  ill. 


1 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  S.uality 


Perfect  Lithogmphy 


*^3(>9  Russell  Street  Detroit.  Mich. 


Exclusive  Sellinc;^  A6ents  For 

THE  CALVERT  LITHOGRAPHING  CO. 


Slf^CEl  1870 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


MaccoJbdpt—  l^appees  —  High  Toasts 
Strong,  Salt,  Sige^t  and  Plain  Scotchs 

MANUPACTURXD    BY 

GEORGE  W.  HEINE  CO..  Ill  Rftk  Ave..  New  York 


Q. 


x?alers 

CAN  NOW  GET 

DILL'S  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


J.G.DILL    CO. 

RICHMOND.  N«k. 

t,^^fanu/aeturers  ^ 

HIGH  GRADE 

SMOKING     TOBACCO. 


»,       V 


'"SJiM!.iJ^M.'i^3^^4iM.i^ 


nTym^^iiypJjjLM^aJ|tt,y^^ 


fl^BSES 


I 


m 


Staple  Manila  Cigars 

Jobbers  and  Dealers  Who  Handle 
Staple  Manila  Brands  Are 

Making  Money. 


There  is  a  growing  demand  in  the  United  States  for 
mild,  sweet,  free-burning  Manilas  which  sell  at  retail 
from  5  to  25  cents. 

There  are  a  lot  of  smokers  who  like  Good  Manilas. 

There  are  Millions  more  who  may  be  attracted  to  the 
right  Manila  Cigar  at  the  right  price. 


ARE  YOU  WINNING  YOUR  SHARE 
OF  THIS  GROWING  TRADE? 


List  of  Mciiiila  Factories  and  Importers  m  application. 


THE  MANILA  AD  AGENCY 


( e.  A.  BOND,  Mgr. ) 


15  WILLIAM  STREET 


NEW  YORK  CITY 


CiUiiULiLUJ 


-/ 


c  U 


-< 


J 


MARCH  1.  1924 


/■ 


L:ffe»^ 


IIIIIIIIIHIIIHHIIHIHIIIIIIIIIIIH 


llllllllllllllllllll 


JOHN  H.  BAKER 

SCRAP  CUTTER 

AND 

SEPARATOR 


C" 


/ 


Ai^ 


-   My 


;•  •li^./arf--^  1 


A  Scrap  Cutter  and  Separator 
that  really  does  separate 


Wfif  f»r  AtscriptWt  matter 
and  M«W  pric* 


Cigar  Manufacturers  Making 

Short  Filler 

cigars'' 

WiJl  do  ^vell  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

Twenty  y^us  giving  satisfaction  right 

along 

HAS  A  FINE    AROMA 

CAN'T  TELL  IT  FROM  THE 
REAL  UAVAI4A 

Writm  for  smmple  and  prtcm 


Baker  Tobacco  and  Cigar  Machinery  Company 


YORIC,  PENNA 


iiiiiiiiiiiiimmii 


PUBLISHED  ON  THE  l§T  AND  I5I2  0FEACH  MONTH  AT  236  CHESTNUT  ST.  PHILA.. PA. 


c-mt- 


March  1,  3924 


■<?/»«  Ynu  St/Mii  It  in  Twir  TnB«nfir>  Wobt.ti 


n 


^he  Best  Cigars  are 


After  all 
nothing  satisfies  like" 
a  good  cigar 


packed  in 


WOODEN  BOXES 


E 


VT 


,1'  'I, 


[°] 


Where  All  the  World 
W^ill  See  and  Read 


At  one  of  the  busiest  corners  of  the  country, 
diagonally  across  from  the  Pennsylvania  Hotel,  and 
one  block  from  the  Pennsylvania  Railroad  Station, 
dominating  both  populous  34th  St.  and  busy  Seventh 
Avenue  this  illuminated  sign  will  tell  the  world: 


«€ 


After  all  nothing  Satisfies 
Li%e  a  Good  Cigar 


and  that 


The  Best  Cigars  are  packed  in 

WOODEN  BOXES 


44th  year 


3 


SHEIP 
& 
VANDEGRIFT 


INCORPORATED 


NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

QUALITY  AND  SERVICE 

812-832  N.  Lawrence  St  Philadelphia,  Pa 


SAN;  FEtlGE 


2  A  /sr^: 


EL  VERSO 


HAN  D  MADE 


EVERY  MAN'S  SMOKE' 
BAYUK  CIGARS,  Inc. 

PHILADELPHIA,  PA. 

Naw  York,  119  Lafayette  Street 
Phone  Franklin  3166 

MAKERS  OFt 

Philadelphia  Hand  Made 

Havana  Ribbon 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


THE  DEISEL-WENNER  CO. 


Hikers 


LIMA,  OHIO 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


March  1,  1924 


March  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


The  new 
La  TOSELLA 

BUDDIES-XO« 

Sweet  as  a  nut 
Smooth  as  velvet 
Mellow  as  moonUsht 
But  always  MILD ! 


UTOSEUA 


TOBACCO  MERCHANTS  ASSOCIATION        ^-^riSflN^w 
OF  UNITED  STATES  ''s^^1M> 

WILLIAM  •'best.  N..  York.  N.Y. Cha.rm...  E«"«V7^,CojJJi'^5t 

ffe\"mTE"N^-?EIN?U7<.rk.  N.   V ^IJ^KHK 

to    M     WFLTON    Washington,  D.   C Vr-      »      -j     I 

CHAwil  DUSHKINdT  NeW  York,  n!  Y.  ' Counsel  and  Managing  Director 

CHAK1.U.S  ^^^g,^<juj;.ters.  5  Beekman  Street,  New   York  City. 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 


Prctident 

W.  D.  SPALDING,  Cincinnati,  Ohio^... „,,.*....*... vice-Preaident 

CHAS.  B.  WITTROCK.  Cincinnati.  Ohio ."• *  ...Treaauref 

GEO.  E.  ENGEL  CoTlngton,  Ky.  .....;.... ""•    •  ...s«cr«t»ry 

WU    S.  GOLDeIjBURG.  Cincinnati.  Ohio - ^" 


!•■••*•>■•* 


THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOOATION 


JOSEPH  MENDELSOHN.  New  York  City 

A.  W.  KAERCHER,  Chicago,  111 

W.  S.  FULLER,  Hartford.  Conn.   ... 
JEROME  WALLER,  New  York  City 


. .  President 
.....................Vice  President 

..............M.........Treaiuref 


.. ......... •••••.Secretary 


TOBACCO  SALiSMirS  ASSOCIATION  OF  AMERICA 


SIDNEY   T.   FREEMAN   -.. • 'iVt  *  Vice-PreJident 

JACK   ECKSTEIN l|t    ^^j^^.^^Jij^nt 

IftJv    RfSliNE'r ••" Treasurer 

l^RIEDER^W)  Westii|*h  Street,  New  York  City Secretary 


NEW  YORK  CIGAR  MANUFACTURERS*  BOARD  OF  TRADE 

JOSEPH   WINNICK • vlce-PreaideSt 

^l\  ^Mfik'fl^ChV^U;.  St;.New  YoVkCitV::^^^^^^^^^^     .nd  Tre..«r.r 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  c«nts  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


FOR   SALE -ONE    COMPLETE   SET    NEWTON-STOAKES 

LETTERING  PENS,  with  inks  and  complete  instructions  for 

making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 

Box  451.  care  of  "The  Tobacco  World. 

WISCONSIN  TOBACCO  FOR  SALE.— Approximately  2^  cases 

1918.  1919,  1920  and  1922  Southern  Wisconsm  tobacco.     Samples 

at    Rockdak.    Dane    Co.,    Wis.    L.    G.    Anderson.    2127    Iowa    St., 

Chicago,  111.  ^^^^ 


BUSINESS  OPPORTUNITY 


ro-Tui^-^uvi"?  ^p^^.  --SrS 

Rent  reasonable.     Further  details  on  mquiry.     Address    Box  454 
care  of  "The  Tobacco  World." 

SITUATION   WANTED 


A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
^  ^wi^h  ^nTtfative  and  executive  ability  to  handle  targe  factory  or 

factories,  capable  of  starting  chain  of  ^a<;f o^^^^T'",,^*  vVnrld » 
position  shortly.    Address  Box  Z.  care  of  "The  Tobacco  World. 


The  Tobacco  World 


Established  1881 


VOLUME  44 


MARCH  1.  1924 


No.  5 


TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 


Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street. 

Philadelphia,  Pa. 


Entered  a.  second-class  mail  matter.  December  22  im  at  the  Post 
Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3.  1879. 

PRICE:  United  State..  Canada.  Cuba  artd  Philippine  Islands.  $2.00  a 
year.     Foreign,  $3.50. 


tmitmHMHiniiHMnMinmmHi 


«,„«.M.».H».««H.....H««.H«««..M».H»«««. «..».«««»«"«""«"""""••"' 


WHHHMlUwMWMitiHimwiMiimi  miw 


Natural  blooM 


QUALITY  CIGARS 


mm,m»><mHmm«nmm<<>mm»mmmmH<mm»«m«m<m,»m«»mmm 


HWMIHHWHIIHI 


OIJK  BIOH-ORADE  NON-EVAPORATING  j 

"^^*     H^k^SS^o  mallow  .nd  .n.ooth  I.  ch.r.ct.r     j 
•nd  ImpaH  a  most  palntabU  flavor 

FUTORS    FOR    SNOUNG   ud    CHEWING   TOBACCO  \ 

iir*!**  f  Av  Llat  of  Flavor*  for  Special  Branda 

FRIES  8l  BRO.,  92  Reade  Street,  New  York 

llll-limiilllM 1 '"Ill  .,~«.»»M..M«MM«MWIIIH«»H1HMWIW«P" 


Here  are  some  of  the  new-style 
Lucky  Strike  advertisements 
now  appearing  in  newspapers 
tlirougiiout  tiie  country  ~  tiiey 
win  friends  wiio  never  cfiange 
from  tiie  brand  tiiat  never 
ciianges. 


LUCKY 


i€ 


IT'S  TOASTED 


99 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


March  1,  1924 


Familiar  Faces 

May  be  seen  among  the 
employees  of 

THE 

SYLVANIA 

Philadelphia's  newest  and  most 
beautifully    furnished   hotel. 


LA  MEGA 

Clear  Havana  Cigar 

MADE-IN-BOND 


IIMHHIHMM 


lll|!,lillHIIII|l|H 


••liiiil.tttlllMllllMHIHIl 


In  the  selection  of  his  assistants 
Mr.  Bonner,  Managing  Director,  has 
had  the  opportunity  of  accepting  the 
services  of  many  of  his  former  co- 
workers in  the  Ritz  Hotels. 


iiiiiiii 


LA  MEGA  is  made  only  in  the  finei  grades. 
More  than  50  shapes  and  sizes  to  select  from. 
Prices  and  terms  cheerfully  furnished  upon  application. 

V.  GUERRA,  DIAZ  &  CO. 

TAMPA,  FLA. 


Cigar  Manufacturers  Association 

of  Tampa 

COMPRISES  ALL  OF  THE  LEAVING  and  ^P- 
RESENFJTIVE  CIGJR  ^^ANUFJCTWRERS 
IN  TAMPA.  UNITING  IN  THE  THREE-FOLD 
EFFORT  OF: 

1st — Benefiting  our  Members. 

2nd— Maintaining  the  high  standard  of  "Tampa** 
workmanship  by  seeing  that  our  labor  is 
justly  treated. 

3rd— Protecting  the  dtahr  and  the  consumer 
against  unscrupulous  mcthodi  of  others  by 
issuing  to  our  members  the  following  "  Iden- 
tification "  Stamp : 


Get  the  Utmost  in  SALES  and  ADVER- 
TISING  Values  from  your  Cigar  Containers  by 
Packing  Your  Brands  Exclusively  in  Wooden 
Cigar  Boxes. 

We  Manufacture  Quality  Cigar  Boxes  and 
render  prompt  Service. 

PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 

PHILADELPHIA,  PA. 


LET  US  HELP  YOU 

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Thit  stamp,  on  each  box.  h  ]four  guarantee  that  the  iooi$ 

are  manufactured  in  Tampa— of  "Tampa"  quality 

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!gsa»sasi;3;5si  =  ti;n3i;gts-; 


::::E=3=s:is::r2zai: 


::::::::sai 


Volume  44 


THE  TOBACCO  WORLD 


Number  5 


Eslabliihed 
1881 


A  SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPHIA,  MARCH  1,  1924 


Foreign  $3.50 


HE  cigar  production  for  the  mouth  of  Janu- 
ary based  on  the  stamp  sales  of  the  Internal 
itevenue  Buieau  shows  a  decline  of  more  tliau 
Hfty  million  cigars    in    the    United    States, 
wiiile  production  in  Porto  Rico  and  the  Philippines 
also  fell  off. 

Prosi)ects  seemed  bright  for  a  good  January  but 
it  was  evident  as  the  month  drew  to  a  close  that  these 
Jiopes  would  not  be  realized.  The  retailers  were  no 
doubt  in  many  cases  overstocked  and  they  have  hesi- 
tated to  place  additional  orders  until  this  stock  is  re- 
duced. 

I'undamentally,  however,  the  real  reason  goes 
deeper.  Cigarette  production  increased  almost  a  bil- 
lion over  January,  1923.  The  trade  papers  have  Ixien 
telling  the  industry  for  several  years  that  it  needs 
Kjjuvenation.  Apparently  the  manufacturing  indus- 
try admits  it,  but  at  the  same  time  is  willing  to  ** enjoy 
poor  health.'* 

AVhat  is  needed  as  much  as  anything  else  is  a 
co-operative  effort  to  increase  cigar  smoking.  Until 
a  persistent  effort  of  this  kind  is  undertaken  and 
maintained  over  a  period  of  from  three  to  five  years, 
a  few  Large  concerns  will  continue  to  prosper  at  the 
expense  of  a  multitude  of  small  ones  while  the  total 
production  of  the  country  contiimes  to  decline. 

More  cigar  smokers  must  be  created  if  the  pro- 
duction of  the  countiy  is  to  show  an  upward  trend. 
The  suppliers  to  this  industry  such  as  leaf  tobacco 
men,  lithographers  and  package  manufacturers  must 
certainly  realize  that  it  is  really  the  legion  of  small 
manufacturers,  and  not  the  few  large  ones,  upon  whom 
they  are  dependent.  Therefore  upon  the  prosperity  of 
the  smaller  manufacturers  rests  the  prosperity  of  the 
suppliers. 

Competition  for  orders  from  big  concerns  re- 
solves itself  usually  into  a  competition  of  nothing  more 
than  prices,  rather  than  quality  and  service  which  is 
seldom  considered  in  quotations  but  at  the  same  time 
is  oxpocted  when  the  orders  are  placed.  Suppliers 
solely  dependent  upon  business  of  this  character  can 


not  continue  to  render  service  and  produce  a  quality 
article  at  a  profit. 

The  I'.'nger  a  campaign  to  increase  cigar  smoking 
is  delayed,  the  harder  it  will  Ix*  to  restore  prosperity 
and  the  more  it  will  cost. 


HE  chief  objective  of  all  business  is  to  operate 
at  a  i)r()Ht  and  the  cigar  industry  is  faced  at 
this  time  with  the  problem  of  doing  so.  The 
higher  leaf  costs  make  i^  essential  that  either 
economies  be  practiced  in  production  or  that  prices  be 
advanced  if  the  great  majority  of  smaller  manufac- 
turers are  to  survive. 

It  is  a  noticeable  fact  that  llie  successful  manu- 
facturers are  todav  usini*-  one  or  more  mechanical 
facilitating  devices  to  reduce  ])rodnction  costs,  stan- 
dardize tiieir  ])ro<luct,  and  increase  ])roduction. 

The  variety  of  |)roven  mechanical  devices  in  the 
industrv  todav  are  numerous.    Their  ])racticabilitv  has 

•  •  Is 

been  established.  The  industry  has  at  its  disposal 
various  types  of  bunch  breakers,  stripping  machines, 
stem  crushing  machines,  short  liller  bunch  machines 
and  even  machines  that  take  the  leaf  tobacco  in  at  one 
end  and  deliver  a  finished  cigar  at  the  other  en<l. 

These  various  kinds  of  machines  spell  economy. 
If  it  were  not  true,  they  would  not  l>e  in  operation  in 
some  of  the  largest  factories  in  this  country,  ^la- 
cliines  in  almost  every  industry  have  taken  the  place 
of  much  hand  labor  and  have  proven  profitable. 

Now  that  the  question  of  ])rofits  becomes  a  seri- 
ous one,  we  can  offer  no  better  advice  to  the  cigar  man- 
ufacturer than  that  he  immediately  interest  himself  in 
a  study  of  the  types  of  machines  best  suited  to  his 
needs. 

MachiTiery  has  alrca^*  solved  hard  prohlems  for 
manv  manufacturers,  and  their  extended  use  will  un- 
(juestionably  prove  of  great  Ix^nefit  to  those  who  have 
up  to  this  time  hesitated  to  install  mechanical  ofpiip- 
ment. 

The  progress  and  growth  of  the  industry  is  de- 
pendent to  a  very  large  extent  on  the  use  of  machin- 
ery, for  it  is  by  this  method  of  production  that  the 
lowest  production  costs  are  being  attained. 


44th  year 


THE  TOBACCO  WORLD 


March  1,  1924 


March  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


NATIONAL    NEWSPAPER    CAMPAIGN    FOR    "LA 

PALINA" 
On  February  25  a  tremendous  newspaper  cam- 
paign, advertising  the  ''La  Palina''  cigar  to  the  en- 
tire I'liited  States  was  inaugurated.  The  dominating 
feature  of  the  advertising  is  the  idea  that  the  ''La 
Palina'*  is  "made  good'^  and  that  it  is  satisfying  mil- 
lions of  exacting  smokers.  The  campaign  is  being  di- 
rected by  the  Eugene  ^IcGuckin  Agency,  of  this  city. 

NEW  SIZE  FOR  "LA  PRIMADORA" 

Another  size  has  been  added  to  the  famous  "La 
Primadora''  family  by  Max  Schwarz,  manufacturer 
of  this  brand.  The  new  size  is  known  as  the  Corona- 
tion and  closely  resembles  the  Queen  size.  "La  Prima- 
doras''  are  handled  in  Philadelphia  and  surround- 
ing territory  by  Dusel,  Goodloe  &  Company,  of  North 
Seventh  Street. 


UNITED  OPENS  RADIO  DEPARTMENT 

Radio  sets  and  parts  are  bemg  prominently  dis- 
played in  the  United  C^igar  Store  at  Tenth  and  Mar- 
ket Streets,  aJid  it  appears  that  this  profitable  busi- 
ness will  eclipse  the  cigar  business  in  many  cases.  The 
new  radio  department  is  l>eing  prominently  mlvertised 
in  the  daily  newspapers. 

FINKLEMAN   BROTHERS   DISCONTINUES  CIGAR 

DEPARTMENT 

Finkleman  Brothers,  cigar  retailers  of  Market 
Street,  have  discontinued  their  cigar  department  m 
favor  of  radio,  and  their  entire  stock  was  disposed  ot 
at  the  auction  house  of  Comly  &  Son,  on  South  Sec- 
ond Street,  last  week. 

p.  R.  AGENT  VISITS  PHILADELPHIA 
J.  F.  Vazquez,  agent  for  the  Porto  Ricaii  Govern- 
ment, was  a  visitor  in  Philadelphia  last  week.  Mr. 
Vazquez  was  making  a  study  of  the  leaf  situation  in 
Pliiladelphia  as  it  affects  the  use  of  Porto  Rican  to- 
bacco. 


Harry  Blum  and  .)irninie  (Joldwater,  of  "Natural 

•  .    n  1     i»      Af      "I^^ ^1^11       r.nl^o    iir»  •! -It  o  nrop    f)X 

job- 
renth 

Street,  last  week. 

Edward   AVeil  and  J.  Krans,  of  Roig  &  Langs- 
dorf,  Tiic,  visited  New  Y(»rk  (^ity  last  week. 


Harry  Blum  and  .)irninie  (Joldwater,  ot     Natui 
Bloom"  fame,  and  P.  ^M.  Forestall,  sales  manager 
the  "Blackstone"  factorv,  were  visitors  at  their  j( 
Iter's,    Dusel,    Goodloe    '&    (Nnnpany,  North   Sever 


TUCK  CIGAR  COMPANY  IN  DIFFICULTIES 

The  old  established  retail  store  of  the  Tuck  Cigar 
Company,  located  on  Water  Street,  just  off  Market 
Street,  has  called  a  meeting  of  its  creditors  and  it  is 
probable  arrangements  will  be  made  whereby  the  busi- 
ness may  be  continued.  This  firm  formerly  had  a 
prominent  location  on  the  corner  of  Water  Street  and 
Market  Street,  but  the  store  was  leased  over  its  head 
and  they  were  forced  to  move  to  a  less  favorable  spot, 
which  no  doubt  is  in  a  measure  responsible  for  their 
difficulties. 


**ROSE-0-CUBA"  TAKEN  ON  BY  VICTORY 

The  Victory  Cigar  Company,  of  South  Eleventh 
Street,  has  taken  on  the  distribution  of  the  '*Ro8e-0- 
Cuba^'  cigar,  manufactured  by  Flack  Cigar  Company, 
for  Philadelphia  territory.  Newspaper  advertising  is 
being  used  to  assist  the  sales  force  and  a  large  dis- 
tribution is  anticipated. 


BORROW  VISITS  WESTERN  DISTRIBUTORS 
diaries  Bobrow,  of  Bobrow  Brothers,  Incorpo- 
rated, is  on  a  trip,  throughout  the  Middle  West,  visit- 
ing the  distributors  of  the  Bobrow  brands,  "Bold/* 
"Topic,'*  "Recall"  and  "La  Tosella."  Reports  com- 
ing in  indicate  a  splendid  demand  for  these  brands 
and  good  prospects  for  a  fine  increase  during  the  year. 

"MARSHALL  FIELD"   PLACED   IN  THE  SOUTH 

C.  L.  Patten,  of  Atlanta,  Ga.,  has  taken  on 
the  "Marshall  Field'*  cigar,  manufactured  by  the  Cor- 
aza  Cigar  (Nimpauy,  of  North  Seventh  Street,  for  dis- 
tribution in  their  territory'. 


C.  A.  BOND  IN  PHILIPPINES 
Charles  A.  Bond,  tobacco  agent  for  the  Philippine 
(lovenimenl,  sailed  from  San  Francisco  the  week  ot 
February  10  for  the  PhilippiriC  Islands  and  is  not 
exiK'cted  to  return  to  his  desk  at  15  William  Street, 
New  York  City,  until  June. 

S.  J.  Freeman,  of  Sidney  J.  Freeman  &  Son,  was 
a  visitor  in  Philadelphia  last  week,  en  route  to  Balti- 
more and  Wilmington. 

Jose  Alvarez,  manufacturer  of  fine  Havana  cigars, 
South  Second  Street,  was  a  visitor  to  the  Water  Street 
leaf  market  in  New  York  City  last  week. 


DEMUTH  INAUGURATES  GIGANTIC  ADVERTIS- 
ING CAMPAIGN  TO  HELP  RETAILER  AND 
JOBBER 

The  following  bulletin  is  being  mailed  jobbers  and 
retailers  throughout  the  country  advising  them  of  a 
novelty  offer  for  Demuth  pipes,  which  is  being  inaug- 
urated by  the  company,  in  the  form  of  an  insurance 
l)olicy  to  be  given  with  each  *  *  Milano '  *  pipe.  The  bul- 
letin is  as  follows: 

The  Insurance  Policy  which  we  enclose  is  a  mighty 
important  document  for  you,  because  it  is  going  to 
bring  you  the  biggest  profits  you  ever  took  out  of  your 
pipe  business. 

Right  now— read  the  policy,  a  copy  of  which  we 
are  packing  with  each  "Milano''  pipe.  Compare  it  with 
any  guarantee  you  ever  heard  of — note  its  sweeping 
liberality,  obviously  possible  only  because  the  "Mi- 
lano" is  a  perfect  piece  of  merchandise.  Consider  its 
novelty — a  real  Insurance  Policy  for  a  pipe.  Not  a  mere 
trite  guarantee.  Think  of  its  effect  upon  the  poten- 
tial customer,  the  man  to  whom  all  pipe  advertising 
has  looked  alike,  when  he  comes  upon  an  advertise- 
ment announcing  "Milano,''  the  Insured  Pipe — the 
l)ipe  with  which  he  gets  a  policy  that  really  protects 
him  when  he  buvs. 

Do  you  get  the  novelty  of  it,  and  its  tremendous 
l)ossibilities  as  a  selling  idea?  Don't  you  agree  that 
there's  really  something  behind  it — something  with  a 
wallop? 

On  ^larch  29,  we  announce  the  Insured  Pipe  to 
the  public.  A  full  page  smash  in  color,  in  Collier's 
Weekly f  will  tell  the  story  to  one  and  one-half  mil- 
lions of  people.  From  then  on,  the  campaign  will  in- 
clude the  Saturday  Eveniny  Post,  Vanity  Fair,  Amer- 
ican Mayazine,  CoUier*8,  Elks*  Mayazine,  American 
Golfer,  and  a  long  list  of  leading  college  publications. 

We  believe  that  "^lilano"  sales  are  due  to  take  a 
big  .iuni]).  We  want  you  to  make  sure  right  now  as 
to  your  stock  on  hand.  Remember  that  a  quantity  suf- 
licicnt  to  take  care  of  the  ordinary  demand  is  not 
enough  for  the  rush  that  will  come  when  the  advertis- 
ing breaks. 

Send  your  order  to  your  jobber  now — and  use  the 
f'uclosed  postcard  to  ht  us  know  how  many  **Milanos'* 
you  uow  have  in  stork  so  we  can  mail  you  Insurance 
Policies  to  pack  with  thent. 

Do  these  things  right  away — Please.  We  look  for 
your  co-operation  in  putting  this  thing  over — ^big — 
and  you  can  count  upon  us  to  reciprocate. 

Yours  for  a  "Milano**  record— 
Wm.  Demuth  &  CoMPAinr. 

P.  S. — Note  in  the  policy  the  purchaser  is  in- 
structed to  Return  the  Pipe  to  Us,  Direct.  This  re- 
lieves you  of  all  adjustment  bothers. 


"W.  D.  C."  REPRESENTATIVE  RETURNS  FROM 

TRIP 
Hany  Boston,  sales  representative  for  William 
Demuth  &  Company,  has  just  returned  from  a  trip 
to  Indianapolis  and  the  Middle  West  in  the  interest 
of  W.  D.  C.  pipes,  and  reports  prospects  for  this  class 
of  business  as  exc>eedingly  bright.  He  exhibited  a  nice 
book  of  orders  as  proof  of  the  statement. 


Benjamin  Kane,  cigar  manufacturer  and  retafler, 
of  South  Second  Street,  is  enjoying  a  trip  to  Mon- 
treal, Canada.    Mr.  Kane  will  l>e  away  about  a  month. 


MAZER  FACTORY  LARGEST  IN  WORLD 
What  probably  will  be  the  largest  cigar  factory  in 
the  world  is  to  be  erected  on  the  site  of  the  Mazer  Ci- 
gar Company's  Detroit  plant  at  5041  Grandy  Avenue. 
Jacob  Mazer,  head  of  eleven  cigar  factories  spread 
through  the  States  of  Michigan,  Ohio,  Pennsylvania 
and  New  Jersey,  announced  recently  that  the  new  fac- 
tory would  be  completed  within  six  months.  This,  he 
claims,  will  make  Detroit  the  center  of  the  cigar- 
making  industry.  The  new  factor\^  will  employ  more 
than  1000,  compared  with  the  700  persons  employed 
in  the  old  plant,  which  was  practically  destroyed  by 
fire.  The  proposed  building  will  contain  the  latest 
equipment.  Better  cigars  will  be  manufactured,  it  is 
claimed,  bv  means  of  better  humidifiers  and  by  the  use 
of  a  system  of  humidifying  which  has  just  been  in- 
vented. 


HOUSE  KILLS  INCREASED  CIGARETTE  TAX 

Washington,  Feb.  29. 

By  a  vote  of  258  to  153,  in  which  party  lines  were 
entirely  eliminated,  the  House  today  refused  to  ratify 
the  amendment  agreed  to  in  committee  of  the  whole 
to  tax  cigarettes  an  additional  $1  per  thousand,  and 
the  present  rate  of  $3  per  thousand  was  carried  in 
the  bill  as  adopted. 

Strenuous  work  outside  the  House  chamber  on 
the  part  of  Representatives  from  the  tobacco-growing 
States  was  responsible  for  the  heavy  vote  on  this 
particular  provision.  As  a  result  of  their  eiforts, 
the  Democrats  opposed  to  the  increase  secured  heavy 
support  from  the  Republican  side  of  the  House  when 
the  vote  was  taken. 

There  was  no  debate  on  the  measure  preceding 
the  vote,  the  House  having  debated  the  bill  while  in 
committee  of  the  w^hole,  and  todav  was  devoted  to  roll 
call  votes  on  the  various  amendments  adopted  as  in 
committee. 

LTNZ. 


MEXICO  GRANTS  HUGE  TOBACCO  CONCESSIONS 

During  the  past  week,  accoiding  to  reliable  re- 
ports, huge  tobacco  concessions  have  been  granted  The 
Lorillard  and  Duke  interests,  enabling  them  to  grow 
tobacco  in  Mexico.  For  these  concessions,  and  some 
others,  Mexico  gets  a  much  needed  loan  of  i(;28,000,000. 

The  tobacco  concession  is  said  to  involve  the  priv- 
ilege of  handling  the  entire  domestic  output  with  pro- 
visions for  fixed  prices  for  the  producers  and  profit 
sharing  when  the  market  prices  exceed  those  fixe<l  in 
the  contract.  It  is  also  understood  that  tlie  Buen 
Tono  cigarette  factorv,  the  largest  in  the  country, 
agreed  to  sell  out  foi-  $7,500,000.  Tobacco  will  l>e 
gro^\^l  on  an  unprecedented  scale,  but  the  American 
interests  will  not  have  a  mono])oly.  ^fexican  finns 
now  firmly  established  in  the  republic  with  a  huge 
export  trade  will  remain  free  to  compete  on  equal 
terms  or  better  with  the  American  interests  or  they 
will  be  given  a  good  price  for  their  properties  should 
thev  desire  to  sell. 


ALLIED  TOBACCO  EXHIBITORS*  MEETING 

POSTPONED 

Owing  to  the  illness  of  the  ])resident  of  the  Allied 
Tobacco  Exhibitors'  Association,  Samuel  Levine,  the 
meeting  that  was  called  at  the  Hotel  McAlpin  for 
March  1,  has  been  postponed  until  early  in  April.  Ad- 
<litional  notices  will  be  maih^l  to  all  members  of  tiie 
Associalion. 


10 


44tli  year 


THE  TOBACCO  WORLD 


March  1,  1924 


March  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


11 


f      ^.  J  > 


DETROIT 


Sixth  Annual  Builders'  Show  Next  Week— A.  P.  Harvey 
Detroit  Visitor— Hamy  Parr  Returns  From  Grand 
Rapids— Bob  Ellis  Appears  With  New  Line- 
Dick  Tobin  Resigns  From  American  to  Join 
the  Continental  Tobacco  Company 


Detroit,  Mich.,  March  1,  1924. 

ETROIT  is  holding  its  sixth  annual  builders' 
show  in  the  General  Motors  Building  March 
1st  to  8th.  This  will  be  a  healthy  showing  m 
view  of  the  fact  that  the  present  year  will 
report  a  total  of  close  to  130  millions  in  new  construc- 
tion. More  than  '200  exhibitors  will  participate  m  the 
educational  event  and  heli)  to  start  what  is  now  looked 
fonvard  to  as  the  greatest  building  year  Detroit  has 
ever  had.  Among  the  exhibitors  wlio  have  already 
taken  space  are  the  Union  Trust  Company,  Homo 
Builders  Company,  American  State  Bank,  and  other 
financial  institutions.  The  city  plan  commission,  the 
department  of  building  and  safety  engineering,  elec- 
trical bureau,  board  of  education,  public  library  and 
the  art  museum  will  also  have  displays,  where  all  sorts 
of  information  will  be  available. 

Arthur  J.  Walsh,  State  representative  of  the 
Pinkerton  Tobacco  C^ompany,  has  opened  up  a  branch 
office  in  the  Ecpiity  P>uilding,  Poom  500  The  Pinker- 
ton  Tobacco  Company's  brands,  *' Pinch  Hit,  Ked 
]\Ian'»  and  "Sunshine"  cigarettes,  already  enjoy  a 
verv  healthv  sale  here  and  have  a  wide  distribution. 
Vrthur  and  his  crew  of  able  assistants  will  comb  our 
city  thoroughly  and  will  have  their  products  on  sale 

with  every  dealer.  m  u      ^ 

\'al  Keooh,  of  the  Preferred  Havana  Tobac5CO 
Companv,  called  on  the  trade  here  last  week  and  re- 
ported a  very  satisfactoiy  business  all  along  the  line 

covered.  .  .  m  ^^r. 

Geo    W.    Stocking,   of   Arango-Arango,   Tanipa, 

Fla.,  manufacturers  of  **Don  Sebastian"  clear  Ha- 
vana cigars,  was  with  us  for  a  few  days  last  week. 
George  informs  us  that  "Don  Sebastian"  cigars  are 
repeating  in  sale  with  all  of  his  accounts.  The  brand 
is  doing  verv  fine  in  Detroit. 

J  M  Cuyar,  of  Andres  Diaz  &  Company,  manu- 
facturers of  Havana  cigars,  Tampa,  Fla.,  called  on  the 

trade  here  last  week.  ,1,^0/-, 

Alfred  W.  Penner,  of  A.  Bomholdt  &  Company, 
was  a  visitor  to  our  city  last  week  and  signed  The  To- 
bacco World  register  at  Bert  Johnson's. 

D  F  McVev,  of  Stephano  Brothers,  manufactur- 
ers of* the  famous  "Ramesis"  cigarettes,  has  left  for 
a  four-wooks  trip  through  Ohio  and  Indiana,  m  the 
interest  of  "Pamesis"  cigarettes. 

Bernard  Schwartz,  of  the  Bernard  Schwartz  U- 
irar  C(n-i)oi'ation,  has  returned  from  a  business  tnp  to 
Tlie  New  York  leaf  market. 


Leo  S.  Steiner,  representing  E.  P.  Cordero  &  Com- 
panv, manufacturers  of  *'Mi  Hogar"  cigars,  was  on 
the  'Ust  of  visitors  here  last  week.  Leo  reports  his 
brand  as  gaining  in  popular  favor  in  all  sections  of  the 

country. 

A.  P.  Harvey,  depai^ment  manager  of  Liggett  & 
Mvers  Tobacco  Company,  was  a  recent  visitor  to  De- 
troit, where  he  spent  several  days  conferring  with  E. 
L.  Jones,  State  representative.  «  ^      ,        « 

Col.  D.  H.  Moulsdale,  of  the  firm  of  Sanchez  & 
ITayri,  Tampa,  Fla.,  has  been  in  our  midst  for  a  few 
days  looking  over  conditions  of  his  brands.  The  Colo- 
nel was  looking  fine,  and  said  he  w^as  in  the  pink  of 
condition  after  his  sojourn  of  several  ^veeks  m  the 

Florida  resorts. 

Joe  Banker,  of  M.  Sacks  &  Company,  Incorpo- 
rated, manufacturers  of  the  famous  **  Armas  del 
Casa"  cigars,  gave  us  the  once-over  last  w^eek.  Joe 
reports  business  as  veiy  good,  all  along  the  route  cov- 
ered this  vear.  While  in  our  city  Joe  hangs  out  at 
Bert  Johnson's  emporium,  headquarters  for  the  **Ar- 
nias  del  Casa"  cigars. 

H  V.  Mesick,  Middle  West  representative  of  Cu- 
esta,  Rev  &  Company,  Tampa,  Fla.,  manufacturers  ot 
the  famous  clear  Havana  cigars  of  that  name,  '  Made 
in  Bond,"  called  on  his  distributor  here  this  week. 
Herb  savs  his  brand  is  doing  fine  all  over  the  country. 
The  Chas.  F.  Becker  Company  are  the  local  distribu- 
tors of  ^'Cuesta  Key"  cigars.    ,      ^    „    ^  ^     ^.     ^ 
E    P    **Fred"  Oakes,  of  the  F.  H.  Gato  Cigar 
(^ompanv,    Kev    West,    Fla.,    makers  of  the  famous 
''Cressida,"  ***Gato"  and  **La  Estrella"  cigars    has 
been  camping  in  the  old  town  for  a  few  days.    E.  P. 
has  just  returned  from  the  factory  and  says  every- 
thing is  fine  and  dandy,  and  that  he  is  looking  tor- 
ward  to  a  bier  business  this  year.    He  also  states  that 
he  expects  quite  a  bit  of  new  business  on  the  attrac- 
tive sizes  of  his  well-knowm  brands.     ^^|iile  jn  /he 
citv  "Fred"  made  his  headquarters  at  the   \N  at  kins 
Cigar  Stores  Companv,  sole  distributors  in  Detroit  for 
'^Cressida"  and  *'La  Estrella"  cigars. 

Harr^'  Parr,  of  the  American  Cigar  Company, 
Alichigan "booster  of  *^Chancellor"  cigars,  has  returned 
from  a  three  weeks  trip  to  Grand  Rapids  where  he 
has  been  putting  in  some  good  work  on  the  ^  (chan- 
cellor" brand.  Harrv  is  very  artistic  with  his  knitc 
and  brush,  and  many  are  the  unusual  designs  seen 
everv'where.     But  he  carried  away  the  honors  m  the 

« 

(Cnvfimrd  on  Pafjr  20) 


News  From  Congress 


_        'AND 

FtDERAL 


Departments 


Washington,  D.  C. 
Committee  Adapts  One  Dollar  Increase  in  Cigarette  Tax 
iXTY  million  dollars  will  be  added  to  the  tax 
bill  of  the  cigarette  smokers  of  this  country 
if  the  revenue  bill,  as  finally  adopted,  carries 
the  amendment  accepted  by  the  House  of 
Representatives,  as  in  committee  of  the  whole  on  Feb- 
ruary 26,  increasing  the  tax  on  cigarettes  from  $3  to 
$4  per  thousand.  The  amendment  to  the  tobacco  sec- 
tion, which  heretofore  has  been  unmolested,  was  sub- 
mitted by  Representative  Garner  of  Texas,  ranking 
minority  member  of  the  House  Ways  and  Means  Com- 
mittee, and,  after  consitlerable  debate,  was  adopted 
bv  a  vote  of  109  to  70. 

Declaring  that  his  amendment  was  offered  for  the 
sole  purpose  of  getting  additional  revenue.  Represen- 
tative Gamer  asserted  that  the  additional  tax  would 
not  injure  the  cigarette  business,  pointing  out  that  the 
receipts  for  the  last  six  months  of  191*3  from  this 
source  show^ed  an  increase  of  nearly  $11,000,000. 

**This  is  undoubtedly  a  peace-time  tax,"  said  the 
Texas  Congressman.  **I  remember,  as  many  gentle- 
men here  remember,  that  prior  to  the  war  and  prior 
to  the  constitutional  amendment  and  the  Volstead 
Act,  when  we  wanted  money  we  simply  increased  the 
tobacco  and  liquor  taxes  and  got  additional  money. 
Now,  levy  this  additional  $1  per  thousand  on  cigarettes 
and  you  get,  in  my  opinion,  $60,000,000  additional  rev- 
enue. The  Secretary  of  the  Treasury  recommended 
this  tax  in  1921.  In  that  reoomemndation  he  estimated 
that  the  increase  in  revenue  would  be  $36,000,000  and 
over  the  first  year  and  $57,000,000  thereafter. 

**  Since  that  time  the  increase  in  the  consumption 
of  cigarettes  has  been  tremendous;  and  since  you  are 
getting  more  than  $200,000,000  a  year  out  of  this  one 
bracket  at  the  present  time,  I  think  it  is  safe  to  say 
that  if  you  add  one  more  dollar  ypu  can  get  $60,000,- 
000  additional  without  cutting  down  the  consumption 
of  cigarettes,  because  the  consumption  of  cigarettes 
has  increased  in  one  year  to  the  extent  of  8,000,000,000 
and  the  revenue  in  the  last  six  months  has  been  some- 
thing over  $100,000,000. »' 

Objection  to  the  amendment  was  offered  by  Rep- 
resentative Hawley  of  Oregon,  w^ho  declared  that  not 
only  would  the  additional  tax  not  increase  the  revenues 
to  the  Government  but  it  would  be  reflected  back  upon 
the  grower  of  the  tobacco  from  which  the  cigarettes 
are  made. 

'*This  tax  is  doing  well,*'  he  said,  *'it  has  in- 
creased the  production  and  the  consumption;  it  has 
afforded  the  growers  a  fairly  good  return  for  their 
crops  and  it  is  making  a  great  deal  of  money  for  the 
Government. 

**It  does  not  follow  that  if  vou  increase  the  tax 


From  our  M^ashington  Bureau  622Albee  Bu(LD(mg 


rate  one-third  you  will  increase  receipts  one-third. 
The  present  rate  is  $3  per  thousand  for  cigarettes  not 
weighing  more  than  three  pounds  to  the  thousand ;  that 
represents  three-tenths  of  a  cent  on  each  cigarette  or 
six  cents  on  each  package  costing  fifteen  cents  for 
twenty  cigarettes — that  is,  for  a  package  of  cigarettes 
costing  fifteen  c^^'uts,  such  as  *Camd[,'  *  Piedmont,* 
and  90  per  cent,  of  all  of  them  that  are  sold.  When 
these  cigarettes  have  paid  a  tax  of  six  cents  per  pack- 
age of  twentv  that  leaves  oiilv  nine  cents  for  the 
grower,  tlie  cost  of  manufacture,  and  the  profit  to 
manufacturer,  wholesaler  and  retailer. 

*'lf  the  tax  is  raised  to  $4  per  thousand  the  tax 
on  each  cigarette  is  increased  to  four-tenths  of  a  cent, 
Or  eight  cents  for  a  package  of  twenty,  costing  fifteen 
cents — that  is,  there  will  be  an  eight-cent  tax,  and 
seven  cents  will  be  left  to  be  distributed  to  the  grower, 
to  the  manufacturer,  to  the  wholesalers,  and  to  the  re- 
tailer— seven  cents  out  of  the  fifteen  cents. 

**If  at  the  three-cent  rate  there  is  another  increase 
of  10,000,000,000  for  the  next  year,  as  there  was  for 
the  past,  there  will  be  $30,000,0(X)  additional  revenue 
received,  but  if  we  raise  the  rate  to  $4  per  thousand 
we  jeopardize  the  continued  growth  of  the  industry 
and  the  contiimed  increase  in  the  use  of  cigarettes, 
with  the  probability,  according  to  the  actuary*  *s  esti- 
mates, that  the  consumption  will  1k»  so  reduced  that 
the  $4  tax  will  jiroduce  practically  the  same  amount 
as  a  $3  tax. 

*' There  are  four  possibilities  in  this  proposed  in- 
crease of  the  revenues.  First,  that  it  will  reduce  con- 
sumption and  thus  reduce  the  revenues.  Second,  the 
dealer  will  absorb  the  tax,  but  if  he  has  only  seven 
cents  left  out  of  every  fifteen  cents  I  think  all  mU 
agree  that  he  cannot  absorb  the  tax;  it  must  be  passed 
one  way  or  another.  Now,  the  dealer  might  pass  the 
lax  on  to  the  consumer  and  increase  the  price  of 
each  package  of  cigarettes.  The  usual  rule  is  that  vni\\ 
increased  cost  decreased  consumption  follows  when  the 
tax  approaches  the  saturation  point.  If  this  were  the 
onlv  wav  in  which  t(>bacco  could  be  smoked  the  addi- 
tional  tax  might  be  passed  on  to  the  consumer,  but  a 
man  can  smoke  a  cigar  or  a  pipe  or  he  can  roll  his  ova\. 

**But  there  is  another  possibility  that  I  think  is 
nioio  serious,  and  that  is  it  will  reduce  the  price  paid 
t<»  the  growers.  The  grower  is  in  the  weakest  posi- 
tion of  all  the  persons  involved  in  the  transaction.*' 

The  fourth  ])oint  brought  out  by  Mr.  Hawley  is 
that  the  revenue  from  imported  cigarettes  will  be  cut 
off;  the  tariff  on  cigarettes  is  $4.50  per  pound,  plus 
twenty-five  per  cent. ;  if  the  $4  tax  is  added  that  will 
make  a  package  of  ten  cigarettes  selling  for  twenty- 
five  cents  bear  taxes  aggregating  twenty-one  <^nta, 

{Continued  on  Page  16) 


12 


44th  year 


THE  TOBACCO  WORLD 


March  1,  1924 


THE  ANTHRACITE  REGIO 

WILKES-BARRE  SCRANTON 
HAZELTON 


NE  of  the  big  events  in  **Elkdom"  in  the  State 
of  Pennsylvania  will  take  place  in  Wilkes- 
Barre,  Pa.,  on  February  25,  when  the  Wilkes- 
Barre  Lodge  No.  109  will  put  on  a  big  initiar 
tion  in  the  afternoon,  initiating  about  200  young  Elks 
and  a  big  banquet  at  night,  for  900  plates.  This  event 
promises  to  be  the  largest  and  best  ever  put  over  by 
our  ouTi  ** Hunch.''  Our  own  Dan  Hart,  Mayor  of  the 
city  beautiful,  \\ill  open  the  ceremonies  and  bid  all 
welcome.  Among  our  midst  will  be  Grand  Exalted 
Ituier  McFarland,  and  his  family  of  grand  officers, 
Captain  Irving  O'Hay  in  a  stick  of  humor  and  many 
other  notables.  All  in  all,  it  promises  to  be  a  big  nite 
for  the  local  B.  P.  0.  E.  as  every  lodge  in  northeast- 
ern Pennsylvania  will  be  represented. 

Wilkes-Barre  and  surrounding  towns  is  getting 
to  be  the  mecca  for  the  big  men  of  the  American  To- 
bacco Company  as  Mr.  E.  T.  Briggs,  sales  manager 
for  the  American  Tobacco  Company,  whose  territory 
is  New  iork,  New  England  States,  Jersey,  Delaware 
and  Pennsylvania,  was  a  recent  visitor  in  Wilkes- 
Barre  in  the  interest  of  liis  company.  Mr.  Briggs  is 
a  very  pleasant  young  man  and  sure  has  the  interst 
of  the  American  Tobacco  Company  at  heart.  He 
paid  a  special  visit  to  interview  Diamond  Bill  and 
both  had  a  chat  on  the  qualifications  of  the  goods  of 
the  American  Tobacco  Company.  Mr.  Briggs,  when 
in  Wilkes-Barre,  call  and  see  us. 

Eosenthal  Brothers,  Scranton,  Pa.,  are  putting  on 
a  big  advertising  campaign  through  the  anthracite  re- 
gion on  their  ** Abbey''  cigars,  which  are  proving  big 
sellers  throughout  here.  '* Abbey''  cigars  are  a  big 
monarch  size  cigar  selling  at  ten  c-ents. 

Pat  Mooney,  who  has  been  second  clerk  at  the 
Orpheum  Smoke  Shop,  Wilkes-Barre,  Pa.,  for  a  couple 
of  years,  has  now  turned  to  his  twenty-first  birthday 
and  is  now  receiving  the  glad  mitt  from  all  his  friends 
and  customers.  Pat  sure  has  many,  and  has  his  hand 
out  to  every  one.  He  is  giving  cigars  to  his  many 
friends  and  says,  *' Nothing  satisfies  like  a  good 
cigar.'' 

Diamond  Bill  sez—Do  unto  others  as  you  would 
have  them  do  unto  you,  and  watch  your  saies  grow.—* 
Ask  Diamond  Bill,  he  knows. 

Abe  Meyer,  of  the  Sterling  Hotel  cigar  stand,  is 
proving  just  as  popular  as  ever.  Abe's  cases  are  al- 
ways filled  with  the  best  of  evenihing.  Abe  is  very 
popular  among  the  salesmen. 

Ollie  Davis,  of  the  *' Johnnie  Walker"  and  ** Her- 
bert Tareyton"  department  of  the  American  Tobacco 
Company  has  returned  from  his  western  trip  and  re- 
ports his  business  bigger  and  better  than  ever.  Ollie 
claims  his  cigarettes  are  becoming  more  popular  wher- 
ever placed. 

The  John  C.  Herman  Company,  cigar  manufactur- 
er of  Harrisburg,  Pa.,  are  becoming  quite  popular  with 


their  merchandise  throughout  the  coal  fields.  The  John 
C.  Herman  Company  are  making  special  cigars  for  the 
Orpheum  Smoke  Shop,  Wilkes-Barra  The  **W.  G.  Z." 
cigar  is  five  cents,  which  is  proving  a  hummer,  they 
have  a  standing  order  for  this  concern  of  a  case  of 
5000  **W.  G.  Z."  cigars  every  month. 

One  of  the  neatest  pieces  of  advertising  for  win- 
dow displays  is  the  one  by  P.  Lorillard  on  their  '*Le 
Koy"  little  cigars.    It  sure  is  wonderful. 

The  Man  and  His  Pipe. 

Before  starting  a  new  pipe,  moisten  the  inside  of 
the  bowl  with  water  (don't  dry).  Put  in  some  tobacco 
and  work  same  against  the  wall  of  your  pipe.  Fill 
the  pipe  almost  to  the  top  and  press  down  lightly,  to 
insure  a  free  smoke,  light  evenly  and  draw  slowly.  If 
you,  **Mr.  Smoker,"  will  follow  this  practice  for  a  few 
times,  the  result  will  repay  you  many  times  for  your 
care.  A  good  cake  will  follow,  which  not  only  will  pre- 
vent the  pipe  from  burning  out  but  mil  also  benefit 
the  aroma  of  the  tobacco.  It  is  very  unportant  that 
you  do  not  allow  this  cake,  w^hich  expands  more  rap- 
idly than  the  briar,  to  become  too  thick  and  crack  the 
bowl.  This  can  be  avoided  by  removing  the  cake  from 
time  to  time  with  a  pipe  scraper  or  dull  knife.  It  is 
advisable  to  leave  a  thin  layer  in  the  bowl  so  as  to 
form  a  foundation  for  a  new  cake.  It  is  not  necessary 
to  remove  the  mouthpiece  after  each  smoke,  as  by 
doing  this  you  will  loosen  the  worm  or  flush  bit.  Be 
very  careful  in  removing  the  stem  not  to  grasp  it  at 
the  ver>^  end— you  should  take  hold  of  your  stem  as 
near  the  bowl  as  possible  and  turn  slowly  away  from 
you.  Likewise  when  emptying  your  pipe,  do  not  take 
hold  of  the  pipe  at  the  end  of  the  mouthpiece.  Hold 
the  bowl  in  the  palm  of  your  hand  and  you  are  not 
liable  to  break  your  pipe  so  quickly.  It  is  much 
cheaper  for  the  smoker  to  use  several  pipes,  changmg 
from  one  to  another  at  different  times,  this  gives  your 
pipe  a  chance  to  dry  up  and  will  add  years  of  life  to 
it  and  make  vour  smoking  more  enjoyable. 

There  aie  two  reasons  for  your  pipe  burning  out 
quicklv.  First  one  is  smoking  your  pipe  too  ffist,  and 
the  second  one,  smoking  your  pipe  in  a  high  wind.  If 
vou  smoke  vour  pipe  in  a  high  wind,  use  a  detachable 
top  or  lid  for  vour  pipe,  which  can  be  readily  bought 
at  your  neighborhood  store,  or  the  Orpheum  Smoke 
Shop,  189  S.  Main  Street,  Wilkes-Barre,  Pa, 

Yerv  trulv  vours, 

*'* DIAMOND  BILL." 

REGULAR  DIVIDEND  FOR  TOBACCO  PRODUCTS 

At  the  regular  quarterly  meeting  of  the  board  of 
directors  of  the  Tobacco  Products  Corporation,  the 
regular  quarterlv  dividend  of  1%  per  cent,  on  the  pre- 
f erred  and  $1.50  on  the  common  stock  of  the  corpora- 
tion was  declared,  payable  April  1st  and  Apnl  15th 
respectively. 


March  1,  1924 


Say  You  Saw  It  in  The  Tobacco  Wobld 


44th  year 


13 


I'm 


u 


Spanish  Cedar  Cigar  Boxes'' 

The  Quality  Containers 


Alter  all 
jietliiiig  MtiffiM  lik*^ 


^^Spanish  Cedhr  Cigar  Boxes 
Make  Good  Cigars  Better/' ' 


The  Discerning  Smoker 
chooses  his  ''Good 
Cigars"   instinctively, 

from  Spanish  Cedar 
Boxes. 


The  combined  fragrance 
of  ''Fine  Cigars"  and 
"Spanish  Cedar"  is  irre- 
sistible, and  the  same 
effect  cannot  be  accom- 
plished or  approached 
by  using  substitutes. 

The   Spanish    Cedar 

Box  is  the  ''Quality 
Container  for  Cigars  of 
Quality",  and  the  safest 
l>id  your  Brands  can 
roake  for  the  Attention 
and  Confidence  of  the 
Smoker. 

The  Best  Brands  are 
invariably    packed    in 

Spanish  Cedar  Cigar 
Boxes. 


^ 


■iimiiiiiiiiiii^ 


giii^^ 


u 


44th  year 


THE  TOBACCO  WORLD 


March  1,  1924 


March  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


Business  Building 

By  a  Trained  Business  Man  M 

Advertiser 

WRITTEN  eSPECIAaV  FOR   THE  :WB#ECO  WORLD   BTA-EI?  ~ 

AU.  mSNTS  ntSKRVCO 


RE  you  taking  it  easy,  young  man!    Just  at- 
tending to  your  routine  duties,  half  happy, 
half  contented,  with  an  occasional  flareup  of 
ambition  and  of  divine  discontent! 
Lets   philosophise — just  a  minute— a  one-minute 
sermon,  as  it  were. 

Don't  drift  that  way,  me  boy!  Tt^s  a  fierce  mis- 
take witli  a  penalty  to  pay  years  away. 

p]njoy  yourself,  take  time  for  pleasure,  and  time 
for  leisure/  But  get  an  object  in  life— an  ideal — an 
object  to  steer  at. 

You  have  two  handfuls  of  soft  gray  stuff  under 
your  hat  that  is  the  most  wonderful  thing  in  the  uni- 
verse. If  untrained  it  ** don't  lead  you  nowhere.'*  If 
trained  it  can  take  you  to  the  summit  of  human  great- 
ness. 'Twas  made  to  be  trained,  and  nature  oom- 
mands  you  to  train  it. 

Read  books,  read  about  Big  Men,  who  did  big 
things.  Thev  were  just  ordinary  chaps,  like  you  and 
I.  But  they  trained  themselves.  First,  by  being  good 
workers  in  their  line;  second,  by  reading  of  big  men 
aad  getting  the  longing  for  doing  the  best  they  could. 
It  sure  is  a  Great  Game  when  you  highly  resolve 
to  make  the  most  of  yourself.  It's  hard,  devilish  hard, 
If  vou'll  excuse  the  word.  But  gee!  it's  worth  it,  and 
then  some.    Fun !    More  fun  than  fishing  and  catching 

one  a  minute. 

AVhy  not  begin f  Now!  Begin  by  reading  Business 
Building  and  highly  resolve  to  be  a  bang-up  clerk, 
first  class,  an  expert  and  a  go-getter. 

Cp    Cj]    Cj3 

I  wonder  whether  here  is  a  hint  for  some  keen 
retailer  to  utiUze. 

A  man  was  talking  to  me  the  other  day,  and  he 
said  that  whenever  he  approached  a  certain  place  in 
New  York  a  chocolate  factory  gave  forth  sudi  a  pleas- 
ant aroma  that  he  was  tempted — and  often  yielded  to 
the  temptation — to  purchase  a  box  of  diocolates  to 
satisfy  the  longing  which  had  been  created. 

lie  also  stated  that  when  a  certain  large  pickle 
factory  was  working  on  a  certain  kind  of  pickles  that 
it  spread  a  pleasing  aroma  over  all  the  surrounding 
country  which  greatly  increased  the  sale  of  pickles  in 
that  neighborhood. 

Now  there  are  certain  kinds  of  tobacco  which  give 
forth  a  most  delightful  flavor ;  and  perhaps  this  pleas- 
ing scent  could  even  be  increased  by  the  addition  of 
certain  spices  or  incense.  Suppose  a  retailer  should 
experiment  on  this  line,  find  a  combination  of  tobacco 
leaves  and  a  little  incense,  which,  when  slowly  burned 
in  a  chafing  dish  would  give  forth  a  most  delightful 
aroma,  and  fill  the  atmosphere  of  his  store  with  this 
pleasing  incense. 


People  would  enjoy  the  ** atmosphere'*  of  his 
store.  They  would  connect  it  with  the  cigars  he  han- 
dled. They  would  be  pleased  to  visit  the  store  as  often 
as  possible,  and  through  the  law  of  suggestion  they 
would  give  credit  to  his  cigars  and  purchase  them  in 
the  full  and  enthusiastic  belief  that  they  were  the  best 
cigars  that  ever  happened. 

This  is  just  a  hint.  It  may  be  worth  no  more 
than  a  million  Russian  rubles,  or  German  marks.  Or, 
in  the  hands  of  some  bright  retailer  it  may  be  a  val- 
uable idea. 

CjJ    tj3    Cj3 

Now  here  is  Printer's  Ink — an  authority  on  ad- 
vertisLQg,  and  what  many  consider  the  best  advertis- 
ing journal.  It  gives  a  gentle  rap  to  those  business 
^vriters  who  advance  more  or  less  impractical  theories 
and  states  that  its  pages  offer  a  means  for  executives 
to  pass  on  practical  ideas,  which  may  be  helpful  to 

them. 

Yours  Trulv  takes  pride  in  the  fact  that  he  is  no 
'theoretical  writer."  Printer's  Ink  and  many  busi- 
ness papers  are  sedulously  scanned,  lectures  are  at- 
tended and  business  men  conversed  with,  all  for  the 
sake  of  obtaining  practical  ideas,  thoughts  from  the 
firing  line,  suggestions  from  men  in  the  game,  to  lay 
before  you,  my  reader,  for  your  entertainment  and 
business  profit. 

I  would  therefore  have  you  respect  these  pa^es 
and  use  the  ideas  whidi  have  been  carefully  gathered 
for  vou  from  the  broad  business  field. 

Ct3    £J3    CJ3 

Seems  as  though  there  is  always  something  to 
take  the  joy  out  of  Ufe.  Here  is  one  of  the  biggest 
business  men  in  one  of  the  biggest  cities  in  the  country 
telling  us  that  we  are  going  to  have  good  business, 
very  good  business,  and  prosperity  will  walk  over  the 
face  of  the  countrv  distnbuting  golden  smiles. 

But,  he  says  that  '*an  era  of  sui>ercompetition  is 
coming  on  which  will  strew  with  the  wrecks  of  many 
business  houses  men  wlio  refuse  to  think  beyond  the 
dav  after  tomorrow." 

This  makes  me  feel  sad  and  pulls  do^^^l  the  cor- 
ners of  my  mouth,  for  fear  he  is  referring  to  some  of 
my  readers.  I  was  brought  up  on  the  Jersey  coast, 
have  seen  many  wrecks,  and  they  are  the  opposite  of 
pleasant. 

T  don't  want  any  reader  of  mine  to  be  among 
them,  and  therefore  I  am  going  to  urge  you  to  take 

(Continued  on  Page  23) 


What  T7u8  Machine 
WiU  Give  You 

The  advantages  of  using 
the  Model  L  Machine 
for  working  short  filler 
may  be  summed  up  as 
follows: 

X.  Straight  or  shaped  woric, 

both  well  done, 
a.  Makes  right  or  left  hand 

bunches  perfectly. 

3.  Uniform  size  and  weight 
of  bunches  assured. 

4.  A  very  substantial  saving 
in  labor  costs. 

5.  It  will  work  large  size  or 
mixed  CUT  scrap. 

6.  A  long,  even  rolling  for 
better  smoking  qualities. 
Damp  or  dry  tobacco 
handled  with  equally  good 
results. 

Low  cost  of  upkeep:  does 
not  easily  get  out  of 
order. 

9.  The  easily  adjustable 
weighing  scale  meets  all 
requirements  as  to 
changes  in  sizes  and 
weather  conditions. 

xo.  Fluffy  filler  because  the 
tobacco  is  lifted  from  a 
hopper — a  decided  im- 
provement over  the  grav- 
ity method  of  feeding. 

Price  $650  Complete 

l.o.b.  Factory,  Newark,  N.  J. 


7. 


8. 


450  to  500  Bunches  an  Hour 
Straight  or  Shaped  Work 

That  is  what  one  Model  L  Universal  Short  Filler  Bunch  Machine 
will  turn  out  for  you. 

On  that  basis  figure  out  how  quickly  the  machine  will  pay  for  itself. 
On  that  basis  figure  out  how  much  you  are  losing  by  not  using  this 
Bunch  Making  Machine. 

One  user*  writes:  "The  bunch  machine  has  reduced  the  cost  of 
our  binders  at  least  50  ^  and  there  is  also  quite  a  saving  on 
scrap  as  well  as  reducing  the  labor  costs.  One  beauty  about 
your  machine  is    that   every   thousand  cigars    weighs  alike' ^ 

*  Name  given  on  request. 

The  Model  L  Universal 
Short  Filler  Bunch  Machine 

has  been  developed  to  a  point  of  efficiency,  speed  and  accuracy  that 
completely  overcomes  all  the  objections  that  cigar  manufacturers 
have  experienced  in  the  past  with  short  filler  bvuich  machines. 

If  you  haven't  seen  this  new  Short  Filler  Bimch  making  machine, 
write  or  wire  for  o\ir  price  list  and  catalogue  or  for  a  representative 
to  call. 

UNIVERSAL  TOBACCO  MACHINE  CO. 

116  WEST  32nd  STREET,  NEW  YORK  Factory:  Newark.  N.  J. 


44th  year 


THE  TOBACCO  WORLD 


March  1,  1924 


^[arch  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


17 


€€ 


Judge 

for 

Yourself 


^: 


^s. 


N^ 


f»e- 


The  world^s  most  fanums  and 

largest  selling  high  grade  cigarette 


Turkish  Cigarettec  contain  no 
artificial'flavoring  and  are 
therefore  purer  and  better 
than  other  kinds  of  cigarettes. 
MURADS  are  made  only  of 
100%  Pure  Turkish  Tobacco 


ot  the  finest  varietiea  grown, 
and  are  appreciated  and  de- 
sired by  smokers  who  demand 
the  best  the  world  has  to  offet 
in  cigarette*. 


MURAD 


—made  good  with  jobbers  and  retailers  because 

it  made  good  with  smokers  everywhere. 

CONGRESS  CIGAR  COMPANY.  Philadelphia 

LA  PALINA 

CIGAR 

IT*8  JAVA  WRAPPED 


Federal  Trade  Commission  Denounces  Practice  of  Placing 
Fictitious  Prices  on  Packages 

Labeling  an  article  with  a  lictitious  price  for  wliich 
it  was  never  intended  to  be  sold  is  an  unfair  method 
of  competition,  according  to  a  decision  just  rendered 
by  the  Federal  Trade  Commission.  Investigation  of 
a  number  of  cases  led  to  the  discovery  that  in  certain 
trades  there  has  grown  up  a  practice  of  marking  arti- 
cles wnth  prices  far  beyond  what  the  goods  are  worth 
■with  the  intention  of  offering  them  for  sale  at  much 
lower  prices,  thus  leading  the  consumer  to  believe  that 
for  a  small  sum  he  is  getting  an  article  worth  much 
naore  than  the  price  he  pays. 

The  commission's  decisions  in  such  cases  order 
the  manufacturers  to  cease  the  practice  of  marking 
fictitious  prices  upon  their  goods,  on  the  ground  that 
It  is  an  unfair  method  of  competition  w4th  other  man- 
ufacturers who  do  not  resort  to  that  practice  and  is 
a  deception  upon  the  purchasing  public. 


News  from  Congress 


{Continued  from  Page  11) 

A  despairing  cry  for  help  was  broadcast  to  the 
House  by  Representative  Abemathy  of  North  Caro- 
lina, which  State,  he  declared,  would  pay  half  of  the 
tax  which  Mr.  Garner  sought  to  impose.  His  appeal 
was  unsuccessful,  for  the  House  adopted  the  increase. 

The  only  other  change  made  in  the  tobacco  sec- 
tions of  the*  bill  was  the  adoption  of  an  amendment 
offered  by  Representative  Kincheloe  of  Kentucky, 
under  which  tobacco  growers  or  their  co-operative  as- 
sociations are  not  to  be  regarded  as  dealers  in  leaf 
tobacco  in  respect  to  the  leaf  tobacco  produced  by 
them  or  handled  by  such  association. 

When  the  bilf  comes  up  for  final  consideration  in 
the  House,  warning  was  given  by  Representative  Sears 
of  Florida,  an  attempt  will  be  made  to  secure  reduc- 
tions in  the  cigar  rates. 


Employment  in  Smoking  and  Chewing  Tobacco  Factories 

Increases  in  January 

Increased  activity  in  establishments  producing 
chewing  and  smoking  tobacco,  but  reductions  in  both 
emplo>Tnent  and  wages  in  cigar  and  cigarette  factor- 
ies, is*  shown  for  the  month  of  January  in  a  report 
just  issued  by  the  Bureau  of  Labor  Statistics.  Both 
branches  of  the  industry,  it  is  shown,  exhibit  a  reduc- 
tion in  the  number  of  employees  as  compared  with  the 
same  period  of  last  year. 

Reports  from  thirty-four  chewing  and  smoking 
tobacco  establishments  show  7,866  persons  employed  in 
January,  an  increase  of  8.4  per  cent,  over  December, 
when  7,259  were  at  work,  while  the  payroll  for  one 
week  in  January  totaled  $130,360,  as  compared  with 
$123,189  in  the  preceding  month.  Returns  froni  165 
establishments  engaged  in  the  manufacture  of  cigars 
and  cigarettes  show  a  reduction  of  5.3  per  cent,  in  the 
number  of  emplovees,  30,553  being  at  work  in  Jan- 
uarv,  against  32,256  in  December,  and  7.8  per  cent,  m 
thew^eeklv  payroll,  which  was  $618,786  in  December 
and  $570,295  in  Januar>^  As  compared  with  January, 
1923,  the  chewing  and  smoking  industry  shows  a  re- 
duction of  1.2  per  cent,  in  the  number  of  employees 
and  an  increase  of  4.9  per  cent,  in  the  weekly  payroll, 
while  the  cigar  and  cigarette  branch  shows  a  reduc- 
tion of  4.5  per  cent,  in  the  number  of  employees  and 
one-half  of  one  per  cent,  in  the  pavroll  for  one  week. 

Per  capita  earnings  of  workers  ensraged  in  the 
production  of  chewing  and  smoking  tobacco  in  Janu- 
arv  were  2.4  per  cent  b'^lo-^  those  of  December  and 
6.2  per  cent,  greater  than  in  January  of  last  year, 
while  in  the  cisrar  and  cisrarette  industry  they  were 
2.7  r>or  cent,  below  December  and  4.2  per  cent,  above 
January,  1922. 

Bill  to  Prevent  SpfllAig  of  Commissions  is  Proposed 
Legislation  against  conunercial  briben%  which  has 
been  unsuccessfullv  urged  during  the  past  several  ses- 
sions of  Congress,  ^vill  again  be  sought  this  year.  Rep- 
resentative Graham  of  Pennsylvania  having  introduced 
a  bill  making  briben'  and  other  corrupt  trade  prac- 
tices unlawful. 

The  bill  prohibits  the  giving  or  offering  of  any 
commission,  monev,  property  or  other  valuable  thing, 
directly  or  indirectly,  to  any  agent,  employe  or  rep- 

{Continued  on  Page  18) 


Bi^^est  Ci^ar  Value 

Strongest  Advertising 


None  but  a  quick-selluig  cigar  can  be 
profitable  to  the  distributor. 

The  quickest-selling  cigar,  of  course, 
is  the  one  which  gives  the  smoker  the 
most  for  his  money. 

And  it's  name  is  Cincol 

Don't  take  our  say-so.  Listen  to  what 
smokers  say.  Hundreds  were  questioned, 
in  all  parts  of  the  country.  All  said,  in 
effect: 

"Cinco  is  better  than  the  average  ten- 


cent  cigar — and  I  save  25  per  cent." 

Since  Cinco  is  the  biggest  cigar  value 
it  deserves  the  strongest  advertising — and 
gets  it.  Cinco  is  the  only  cigar  that  has 
ever  had  a  continuous  schedule  of  color 
pages  in  the  The  Saturday  Evening  Post. 
Cinco  is  the  only  cigar  ever  advertised  all 
year  'round  in  newspapers. 

Cinco  is  the  only  cigar  that  offers  so 
much  to  its  distributors. 


Otto  Eisenlohr  &  Bros.,  Inc.,  Philadelphia 

Cigar  Manufmchirers  for  Seventy-three  Yeara 


Londres 
Conchas 
Panatelas 
2  for  15c 

Cinco  de  Luxe 
10c 

Cinco  Pocket  Pack 

(10  cigars) 

75c 

Cinconettes 

(pack  of  10) 

25c 


18 


44th  year 


THE  TOBACCO  WORLD 


March  1,  1^4 


Afarch  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


19 


Economy  in  Manufacture 

of  cigars  is  absolutely  imperative 
at  this  time.  What  better  way 
to  effect  economy  than  by  using 
Porto  Rican  tobacco? 

Tropical  leaf  of  high  quality,  mild  flavor, 
rich  aroma,  and  at  prices  which  make 
profitable  cigar  manufacturing  possible- 
all  these  you  get  in  Porto  Rican  tobacco. 

Let  Us  Tell  You  Why  in  1921  it 
was  15,300,000  Lbs.  and  in  1922, 
25,883,000  Lbs. 


LOOK  FOR 

THE  GUARANTEE 

STAMPS 


If  it's  Good— 

It*i 
PORTO  RICAN 


GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 


136  Water  Street 
New  York 

Send  for  a  copy  "Tobacco  Trade  Note$" 


/.  F.  Vazquez 
Agent 


Telephone 
John  1379 


News  from  Congress 


(Continued  from  Page  16) 
resentative  of  another  as  an  inducement,  bribe  or  re- 
ward to  influence  his  action  in  relation  to  the  business 
or  affairs  of  his  employer  or  principal,  where  sucn 
business  or  affairs  are  in  interstate  commerce.  Both 
ffiver  and  taker  of  the  bribe  are  covered  by  the  bilL 

It  is  provided  that  the  fact  that  the  giving  or  ac- 
ceptance  of  commissions,  money,  property  or  other 
valuable  thing  is  customary  in  any  business,  trade  or 
oalling  shall  not  be  a  defense  in  prosecutions  under 
the  act.  Immunity  from  prosecution,  however,  is  pro- 
vided for  any  person  guilty  of  an  offense  under  the 
bill  who  shall  first  report  the  facts  to  any   I  nited 

States  district  attorney.  i    j  +«  ^«« 

The  Department  of  Justice  has  been  asked  to  ren- 
der  an  opinion  upon  the  validity  of  the  proposed  leg- 
islation and  to  make  any  suggestions  which  might  tend 
to  strengthen  it. 

Petition  to  Reopen  Mileage  Book  Case  is  ^^^^^^f,^ 
Reopening  of  the  interchangeable  mileage  case  has 
been  asked  of  the  Interstate  Commerce  Commission 
bv  the  International  Federation  of  Commercial  Trav- 
elers' Organizations.     In  a  petition  asking  for  new 
hearings  in  the  matter,  it  is  pointed  out  that    he  i^ 
come  of  the  railroads  has  materially  increased  sine* 
the  subject  was  first  brought  up  and  that   he  net  op- 
erating income  for  1923  was  -substantially  greater 
than  it  was  in  any  of  the  three  preceding  years,  de- 
Lite  the  fact  that  on  July  1,  1922,  the  carriers  were 
require<l  by  the  Commission  to  reduce  all  of  their  rates 
substantially  ten  per  cent.'' 


The  petition  points  out  that  during  the  first  six 
months  of  1922  the  average  num^r  of  passengers  per 
car  for  the  United  States  was  fifteen,  and  that  one 
more  passenger  per  car  would  produce  m  gross  an- 
nuaf  revenue  an  increase  of  $63,302^,  or  more  thaii 
enough  to  offset  the  loss  of  $60,000,000  which  the  rail- 
1  oads  declared  would  result  from  the  use  of  mileage, 
and  that  a  substantial  increase  in  passenger  miles  ^n 
be  accomplished  without  any  increase  m  operating  ex- 

^'''"'- An  interchangeable  script  ticket  at  a  discount  of 
twentv  per  cent,  or  more,"  it  is  declared,  '  will  sub- 
stantially stimulate  and  increase  passenger  trave,  and 
sud^^increase  in  travel  will  bring  about  additional  rev- 
enues more  than  sufficient  to  offset  the  loss  in  revenues 
that  would  otherwise  result  from  such  a  discount. 

New  Child  Labor  Law  Being  Considered 
A  report  recommending  the  adoption  of  legisla- 
tion providing  for  a  constitutional  amendment  to  be 
ratified  by  the  States,  under  which  Congress  w^U  be 
L^ven  the  right  to  prohibit  child  labor  or  to  regulate 
^Xlab^r,^^^^  be  submitted  to  the  Senate  in  the  near 
fu  uVe  by  the  Senate  Judiciary  Committee  which  toi 
some  weeks  has  been  engaged  |\  ^<>^«^?^':^t!oi^^^^^^^ 
various  measures  dealing  with  this  subject  which  ha%c 

been  introduced  in  Congress.  ^^^r^A«P 

The  resolution  which  the  committee  will  propose 
will  amend  the  Constitution  so  as  to  give  Congress  the 
poweT-to  prohibit  the  labor  of  persons  nnder  the 
age  of  eighteen  vears,  and  to  prescnbe  the  condition 
of  such  labor.-'  Under  this  resolution  the  pow 
the  several  States  is  to  remain  unimpaired,  except  tha 
tie  (Si      of  State  laws  shall  be  suspended  to  t\u 
exte^  necessary  to  give  effect  to  legislation  enacted 
by  Congress. 


Selling  &ster 
andrfaster 
every  month 
lis  the  taste 
neighbor, 

the  taste ! 


Keep  your  eye  on  Chesteifield 
Watch  it  forge  ahead 


20 


44tli  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


March  1,  1924 


.\rarch  1,  1924 


Detroit  News 


{Continued  from  Page  10) 

Furnitiiro  (1tv  last  week  and  he  had  the  window  shop- 
pers dumbfounded.  His  reproduction  of  the  regular 
size  dresser,  made  of  beaver  board  and  electric  hghted, 
was  one  of  his  masterpieces.  The  panels  of  the  dresser 
drawers  and  tlio  mirror  was  so  arranged  that  flashes  of 
** Smoke  'ClianceUor'  Cigars''  showed  at  different  m- 
ten-als.  According  to  all  reports  ^'Chancellor''  oigar 
sales  showed  a  decided  increase  for  the  w^eek  m  all  the 
stores. 

Diok  Tobin,  who  for  tlie  past  nine  years  has  rep- 
resented the  Falk  Tobacx»,o  Company  in  the  Wolver- 
ine State,  has  resigned  his  position  with  the  American 
Tobacco  Companv,  which  company  now  o\vn  the  old 
Falk  finn.  Dick  has  accepted  a  position  w^th  the  Con- 
tinental Tobacco  Company  and  w411  represent  the  new 
firm  in  his  old  territory  (Michigan),  where  he  is  well 
know^n  and  has  a  big  following  in  the  tobacco  industry. 
The  brands  that  Dick  w^ill  feature  in  the  future  are 
''Barkino-  Docr'»  cigarettes,  ''Barking  Dog"  tobacco 
and  "Dunhill"  cigarettes.  The  Tobacco  World  and 
the  trade  extend  to  Dick  their  l^st  wishes  for  success 
and  prosperitv  in  his  new  position. 

Chas.  F  Becker,  of  the  Charles  F.  Becker  Com- 
pany, has  rehmied  from  Tampa,  Palm  Beach  and  Ha- 
vana, Cuba,  where  he  and  Mrs.  Becker  have  been  so- 
journing for  the  past  month. 

Louis  Altman,  of  M.  Rodriquez  &  Company  New 
York  N.  Y.,  called  on  the  trade  here  last  week.  Louis 
expressed  high  approval  of  the  business  that  was  com- 
ing his  wav. 

R  T  "Bob'»  Ellis,  of  San  Martin  &  T^eon,  Tampa, 
Fla  made  his  bow  to  the  Detroit  retailers  this  week, 
^vrith  his  new  line.  *'Bob''  said  he  was  feeling  fine  and 
dandv  and  that  his  friends  had  been  ver>^  good  to  him 
all  alonc^  the  route  covered  with  his  new  line  of  high- 
o-rade  ciirars.  "Bob"  has  many  friends  in  the  cigar 
fraternity  here,  and  T  understand  he  made  son^  good^ 
conneciidns  m  our  city  with  the  San  Martm  &  Leon 

line.  ^,  .     ^ 

Steve  Herz,  of  the  firm  of  D.  Emil  Klein  Com- 
pany, Incorporated,  manufacturers  of  the  '^Emanelo 
and'  "Lawrence  Barrett"  brands,  gave  the  city  the 
once-over  last  week.  Steve  reports  his  brands  as  dcv 
ing  nicely  with  all  of  his  jobbers  and  special  retail 
accounts. 

Al  Smith  (American  Tobacco  Company)  ha s_ a ^ 
rived  in  the  citv  to  take  charge  of  State  on  the  FalK 
brands.  The  Falk  products  enjoy  a  biff  sale  and  have 
a  wide  distribution  throuffhout  the  State.  Al  suc- 
ceeds our  old  friend.  Dick  Tobin.  who  has  resigned  t^ 
accept  another  position.  We  welcome  Al  in  our  midst^ 
and  extend  to  him  our  hearty  congratulations  for  suc- 
cess in  his  new  territory. 

E.  W.  Marlin,  of  V.  Guerra,  Diaz  &  Company, 
Tampa,  Fla.,  manufacturers  of  made-m-bond  l^a 
Mega"  cigars,  was  on  the  list  of  visitors  here  laM 

week 

John  L.  McGuertv,  representing  Grosvenon  Nich- 
olas Company.  Tncofporated,  called  on  the  Detroif 
clubs  and  leading  retailers  last  week  with  his  line  of 
imported  cigars. 

Tom  Powell,  of  Berriman  Brothers,  jmaKers  or 
"La  Sinceridad."  "Jose  Vila"  and  "Don  Cosme  ci- 
crars  "'ave  the  citv  ihe  once-over  last  week.    Tom  says 


he  is  meeting  with  fine  success  with  his  brands  in  the 
various  sections  of  his  territory. 

Fred  Suss,  of  S.  H.  Furgatch  &  Company,  New 
York,  N.  Y.,  arrived  in  town  last  w^eek  with  his  spring 
line  of  samples  of  "Vega  del  Rey."  Fred  seemed  to 
be  a  little  lonesome,  owing  to  the  fact  that  he  missed 
some  of  his  old  side-kicks,  who  had  just  worked  our 
io\yn.  However,  he  was  greeted  with  a  very  fine  dis- 
play of  "Vega  del  Rey"  cigars  at  Bert  Johnson's,  the 
Detroit  distributor  of  Fred's  brands. 

H.  O.  Webb,  the  "Dutch  Master"  booster  of  the 
Consolidated  Cigar  Corporation,  has  been  in  our  midst 
for  some  time  doing  specialty  work  with  the  stales  staff 
of  Claude  E.  Howell  &  Company,  local  distributors  of 
the  Consolidated  brands. 

Jack  Finn,  of  Philip  Morris  &  Company,  Limited, 
lias  returned  from  a  two  weeks  trip  through  the  Buck- 
eve  State.  Jack  reports  "Philip  Moms"  and  "Eng- 
lish Ovals"  as  going  over  big  in  every  section. 

Ben  Quartell,  of  Lubetsky  Brothers  Company, 
manufacturers  of  "Odin"  cigars,  has  been  with  us  for 
a  few  weeks  looking  over  the  condition  «f^™s  jvell- 
advertised  brand.  The  "Odin"  cigar  is  distributed 
in  this  territory  by  the  National  Grocery  Company  and 
is  enjoying  a  big  "sale  throughout  the  city. 

R  T  "Dick"  Payton,  of  F.  Garcia  &  Brothers, 
Incorporated,  manufacturers  of  bonded  clear  Havana 
cio-ars,  was  here  last  week,  making  the  rounds  of  the 
clubs  and  leading  retailers.  "Dick"  says  he  is  en- 
vvying  a  very  fine  business  on  his  line  and  that  He  ex- 
pects^this  year  to  be  his  greatest. 

J  M.  Fleischman,  representing  Villazon  &  Coni- 
panv,*  signed  The  Tobacco  Woi^d  register  last  week. 
J.  M.  savs  he  has  no  complaint  to  make  regarding  busi- 
ness along  the  route  just  covered. 

Yours  truly, 


'y%uu^  (^^^^^^ 


6  930000  LBS.  P.  R.  TOBACCO  SHIPPED  TO  U.  S.  IN 

THREE  MONTHS 
According  to  "Comercio,"  a  San  Juan   (Porto 
Rico)  Spanish-English  monthly  magazine,  «\m^menls 
of  tobacco  from  Porto  Rico  for  the  three  months  Octo- 
ber to  December,    1923,    inclusive,    totaled  6,930,511 

^^^\h'e  shipments  by  months  w^ere  as  follows: 

October. 

Stripped   ^ 2,684.34      ^^ 

Stems,  scraps,  etc ^O-.^-^    „ 

Total   2,98!»,88l 

NOVBMBBII. 

TTn«trippod  20^.568    ;; 

Strinned    j,7JH,Vmu 

Stems,  scraps,  etc ^^q  ni    u 

Total 2,149,414 

December. 

rnstripped    ^  aX^     "^ 

Stripped t^W     - 

Stems,  scraps,  etc 701  oi  fi    <  * 

Total  l,7jn,Jlt> 

Total  for  3  moiHlis fi,930,5l1 


Say  You  Saw  It  in  The  Tobacco  World 


CIGARS  DECREASE  IN  JANUARY  WHILE 
CIGARETTES  INCREASE 

The  following  comparative  data  of  tax-paid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are  obtained 
t'loni  the  statement  of  Internal  Revenue  collections  for 
the  month  of  January,  1924,  and  are  issued  by  the 
Bureau.  (Figures  for  January,  1924,  are  subject  to 
revision  until  published  in  the  annual  report.) 


44th  year 


21 


Products 
Cigars  (large) 

Class  A No. 

Class  B No. 

(lass  C ,No. 

(  lass  D No. 

Class  E    No, 


Jan,  1923      Jan.  1924 


208,937,195 

138,558,000 

201,841,712 

7,927,688 

1,918,791 


201,469,597 

106,264,823 

186,325,241 

8,134,814 

1,829,333 


Total No.     559,183,386     504,023,806 


(  igars   (small)    No.       52,146,000       49,141,800 

Cigarettes  (large)  ...No.  1,799,364  1,806,189 
Cigarettes  (small)  .....No.  5,349,771,046  6,256,783,973 
Suutf,  manufactured... lbs.  3,543,895  3,973,679 
Tobacco,  manufactured .  lbs.  33,545,630  .34,217,046 
Note:  The  above  statement  does  not  include  tax- 
paid  products  from  Porto  Rico  and  the  Philippine  Is- 
lands. This  information  is  shown  in  supplemental 
statement. 


Jan,  1923      Jan.  1924 


m 

Supplemental  Statement 

Tax-paid  products  from  Porto  Rico  for  the  month 
of  January'. 

Products 

(igars  (large) 

Class  A No. 

Class  B No. 

Class  C No. 

Class  D  , ...No. 


4,809,700 

805,600 

3,813,302 

35,650 


5,010,300 

891,450 

1,900,120 

13,100 


Total No. 


9,464,252         7,814,970 


Jan,  1923      Jan.  1924 


Cigarettes  (large)   ....No.  197,500 

Cigarettes  (small)   ....Xo.  42,000  41,200 

Tax-paid  products  from  the  Philip2)ine  Islands  for 
the  month  of  January. 

Products 
^  iirars  (large) 

'    IclSS    a\     ............  a\  o. 

( 'lass  B  No. 

(lass  O No. 

(lass  D No. 

Chiss  E No. 


22,875,185 
397,3^5 
145,452 


25 


1,190 


12,602,895 

.359,640 

188,238 

800 

31 


>r^Ci 


cofmagotu 


.WD 


P  I^P  E 

OTtieitai  Ww.  IVmutlt  *  €0.  iai»rontee  the  hi.wl  of  tl»i> 
VV.  11.  C.  MiUittt  |>i|»e4tt  be  ItAiwi  tiMd«  from  tf«nuin<>  Im- 
|K>rt«Hl  Hrinr  and 

^^fft^ifihe  »tfi)»  of  said  pipe  i%  hand  cut  mnl  fHshion*«l 
from  MilijI  vnli-anite 

Mt  in  X|ttiip  9greeb  that  Wm.  Den.uth  k  d»..  ill  ih*. 

t.v>.»,i  of  ^i(t  b.»« I  rrMckiiiu  or  bnrniiijtj  thr«>u«h.  m  h  reMilt  of 
'^'^"* ''*fe*^  ^'t''''«  t"«»  yt  «w  from  d«tf  of  imrrhav*..  will 
npim*.  ll|||,i|H',  ,im,pl,'U.trefi^'chargr;  Hiid  tlint  if  the  xlt-m 
iMViiks  <l(ti  to  Huy  tniilt  of  mafefial,  will  replace  fhr  Mtrw.  pii»- 
vuUhI  tlntiii  i-iHuT  tMsi*  thr  pipe  is  relnriKtl  io 
«ilh  Ihi-v  ptilii'v,  tosi.MlHT  \»ilh 


iyi 


IheC 


f 


luuiu*  t>t  ilerilcr 


fn 


onipaiiv 
h 


Mil    Wlloll 


fm/ 


The  Insured  Pipe  that  Insures  Profits 

The  Biggest  Protection  Ever  Given  The  Smoker 
The  Biggest  Protection  Ever  Given  The  Dealer 

It  S  O.  big  idcCl — ^  regular  insurance  policy  packed  with 
each  Milano  Pipe,  protecting  the  purchaser  against  hurning  or 
cracking  of  the  l)o\vl  or  hreaking  of  the  stem. 

It's  an  idea  so  big  that  it  woukl  sell  hundreds  of  thousands  of 
.Milano  Pipes  without  a  line  of  advertising — but  were  advertis- 
ing it  nationally  to  10,000,000  people  anyicay. 

The  advertising  starts  with  a  full  page  in  color  in  March.  The 
I)iggest  demand  in  pipe  history  starts  with  it.  Order  additional 
Milanos  from  your  jobber  now^ — you'll  need  them — and  urite  us 
direct,  at  once,  for  Insurance  Policies  to  pack  icith  the  Milanoi 
\ou  nozc  have  in  stock. 


Total  No.       23,419,237       13,151,604    "jt^  a,  W  Ji>  6" 


Ci-arettes  (small)   ....No.  180,730  16,053 

Tobacco,  ma imf act  VI. .  .lbs.  501  11 

Xotk:  Quantities  of  tax-i)aid  i>ro(lucts  shown  in 
ibove  statements  are  iudicated  by  stamp  sales  re- 
ported for  the  month. 


WD 


HMM 


THATCHER  RE-ELECTED  PRESIDENT  OF  A.  B.  S. 

At  the  regular  annual  meeting  of  the  board  of 
'!i rectors  of  the  American  Box  Supply  Company,  of 
IH'troit,  Mich.,  John  B.  Thatcher  was  re-elected  i)resi- 
dent  of  the  company  for  the  ensuing  year. 

A.  Loeb,  of  K.  Strauss  &  (V)mpany,  leaf  tobacco 
'ioaler  of  North  Third  Street,  was  a  visitor  in  New 
Viuk  Citv  last  week. 


WM.  DEMUTH  &  CO. 

230  Fifth  Avenue,  New  York 

World's  Largest  Manufacturers  of  Fine  Pipei 


Qhc  Insured  Pipe 


22 


44th  year 


THE  TOBACCO  WORLD 


March  1,  1924 


^rarch  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


23 


A  SOLEMN  PROTEST  AGAINST  THE  PROPOSED 
INCREASED  CIGARETTE  TAX 

To  the  Members  of  the  House  of  Representatives: 

In  connection  with  the  proposed  increase  m  the 
cigarette  tax,  we  most  earnestly  submit  for  your  con- 
sideration the  following: 

Under  the  present  tax  rate  of  $3  per  thousand 
the  consumer  is  already  paying  to  the  Government  6 
cents  upon  every  package  of  twenty  cigarettes. 

Fully  90  per  cent,  of  the  cigarettes  sold  are  ot  tne 
type  that  is  retaiUng  at  from  12  to  15  cents  a  pax^- 
age  of  twenty,  and  which  may  be  safely  termed  Hhe 
poor  man's  smoke.'* 

Thus  out  of  the  12  or  15  cents,  as  the  case  may 
be,  paid  for  a  package  of  twenty  cigarettes,  the  Gov- 
ermuent  is  now  receiving  6  cents  in  revenue,  and  under 
the  proposed  increase  the  Government  will  be  receiv- 
ing 8  cents  per  package. 

Using  four  pounds  of  green  tobacco,  as  it  comes 
from  the  farmer,  for  ever>^  thousand  cigarettes,  the 
present  tax  rates  amount  to  75  cents  per  pound,  and 
with  the  additional  $1  proposed  by  the  recent  amend- 
ment, the  tax  will  equal  $1  per  pound. 

The  average  price  that  the  farmer  is  getting  tor  • 
his  tobacco,  according  to  the  Agricultural  Department 
Reports,  is  slightly  over  20  cents  per  pound.  Thus 
while  the  farmer  is  only  getting  20  cents  per  pound 
for  his  tobacco  the  Government  is  collecting  (5  cents 
per  pound  in  taxes,  and  it  is  now  proposed  under  a 
liow  amendment,  to  make  it  $1  per  pound,  five  times 
the  amount  received  by  the  farmer  for  his  tobacco. 

This  tax  rate,  the  highest  in  the  history  ot  tlia 
country,  was  originally  adopted  as  a  war  measure. 
The  war  is  long  since  over,  but  this  tremendous  tax 
rate  is  still  in  effect.  Surely  the  millions  of  consume 
ers,  as  well  as  the  hundreds  of  thousands  of  tobacco 
farmers,  not  to  speak  of  the  manufacturers  and  deal- 
ers, who  have  had  every  reason  to  hope  for  a  redue- 
tioii  of  this  war  emergency  tax  rate  will  look  with  pro- 
found  amazement  at  this  attempt  to  increase  their 
Imrdens  instead. 

We  respectfully  ask,  therefore— 
Is  it  fair,  in  face  of  the  public's  .]ust  demand  for 
ivlief  from  the  war  revenue  taxation,  to  raise  the  poor 
man's  tax  on  his  smokes  to  8  cents  per  package? 

In  the  light  of  the  announced  purpose  of  the  pres- 
ent bill  to  reduce  the  direct  taxation  of  the  man  ol 
small  means,  is  it  just  to  make  liim  pay  back  such 
reduction,  if  not  more,  by  indirect  taxation. 

Cisrarettes  inav  or  may  not  be  a  luxury,  but  ii 
they  a?e  a  luxurv  they  are  the  only  luxury  that  even 
the  poorest  can  "indulge  in,  and  surely  t<»  make  the 
i)(,or  man,  who  can  afford  to  spend  only  12  or  lo  cents 
a  dav  for  his  twentv  cigarettes,  pay  a  tax  ot  approxi- 
mately $30  a  vear  thereon,  in  times  of  peace,  and  when 
the  Whole  country  is  .iustly  looking  lor  relief  from 
the  war  tax  burdens,  can  hardly  l>e  nustihecl. 

It  is  claimed  bv  the  advocates  of  the  proposed  in- 
crease that  at  the  present  rate  of  consumption  the  m- 
crcnisod  hix  rate  will  yield  $60,000,000  of  additional 
revenue.     But    seemingly   they  have   overlooked   the 
fundawiental  fact  that  the   additional  tax   rate  will 
necessarilv  mean  an  increase  in  the  price  of  cigarettes 
of  2  cents*  per  package,  and  that  the  consumer  may  re- 
sent paying  8  cents  in  taxes  ever>^  time  lie  W^^ 
a  package  of  cigarettes;  and  that  this  may  lead  to 
such  a  curtailment    of    consumption    as    will    reduce 
rather  than  increase  the  Government's  revenue,  not  to 
sneak  of  the  additional  burdens  upon  the  consumer 
and  the  iniun^  to  the  industry  including  the  farmer. 


We  most  earnestly  protest  therefore  against  the 
proposed  increase. 

Respectfully  submitted, 
Tobacco  :Merchants  Association  of 
THE  United  States, 

By  Charles  Dushkind, 
Counsel  and  Managing  Director. 


WEBSTER  CIGAR  COMPANY  AGREES  TO  CEASE 
USING  WORD  "HAVANA"  ON  ADVERTISING 
MATTER  AS  WELL  AS  LABELS  AND  BANDS 

At  a  hearing  in  New  York  City  on  February  15, 
the  Webster  Cigar  Company,  through  its  attorney, 
stated  that  they  had  ceasetl  using  the  word  '* Havana" 
on  all  advertising  matter  as  soon  as  their  attention 
was  called  to  the  fact  that  it  was  in  violation  of  the 
law,  and  the  case  of  the-  American  Fair  Trade  League 
against  them  was  accordingly  withdrawn.  The  defend- 
ant's  attorney  made  the  following  statement: 

**I  want  to  say  this,  your  Honor,  that  the  Web- 
ster Cigar  Company  has  acted  throughout  this  matter 
in  entire  good  faith ;  that  as  soon  as  its  attention  was 
called  to  the  fact  that  a  claim  was  being  made  that 
it  was  violating  the  law  it  gave  no  further  orders  for 
the  alleged  ollending  labels  and  advertising  matter, 
but  instead  gave  orders  that  changes  should  be  made 
so  that  the  objectionable  words  ^Habana'  and  *  Stand- 
ard for  Over  Fifty  Years'  should  be  eliminated,  and 
we  have  presented  the  District  Attorney  a  number  of 
ncAV  labels  which  are  already  in  circulation,  and  as 
rapidly  as  our  old  stock  of  labels  and  advertising  mat- 
ter shall  be  used  up  it  will  be  replaced  by  matter  to 
which  no  exception  can  be  taken  by  either  the  District 
\ttornev  or  the  American  Fair  Trade  League.    Fer- 
iiaps  1  ought  to  add  that  this  word  4Iabana»  is  used 
very  freelv  bv  tobacco  companies  and  cigar  companies 
which  do  not  make  absolutely  pure  or  clear  Havana 
cigars.    It  has  grown  up  almost  as  a  usage  or  prac- 
tice and  was  merely  followed  by  the  defendant,     ihey 
did  not  originate  it;  they  went  into  it  iimocently,  and 
now  that  thev  find  that  any  exception  is  being  taken 
to  it  thev  are  Jioing  to  get  out  of  it  as  rapidly  as  pos- 
viiile   because  we  want  to  co-operate  with  the  Amer- 
ican'Pair  Trade  League  and  the  District  Attorney  m 
seeing  that  competition   in   this  merchandise  is  tan 

and  clean."  ,^       ^  ,  .,  ^ 

Assistant  District  Attorney  ]Max  Salomon,  ^^l  n 
has  had  charge  of  cases  l>efore  the  Commercial  i  rauds 
Division  of  the  Court  of  General  Sessions,  gave  out 
the  following  statement: 

''The  outcome  of  this  case  is  of  great  importance 
to  everv  tobacco  smoker.  Among  other  things  it  a1^ 
III  ins  the  TJrinciple  that  the  consumer  can  look  to  the 
law  to  protect  the  quality  of  his  tobacco  .pist  as  it  pro- 
tects the  quality  of  his  food  and  his  clothing  ri- 
cigar  smoker  certainly  has  a  right  to  demand  that  th^ 
courts  restrain  manufacturers  from  misrepresenting, 
the  quality  of  their  goods. 

''Many    cigars    manufactured    from    low  gradi.^ 
of  domestic  and  other  tobaccos,  some  of  which  con- 
tain onlv  a  small  percentage  of  Havana  tobacco    a  ^ 
labeled  'Havana/  '^lild  Havana,'  and  ^Havana  Ble  d 
While  the  majority  of  manufacturers  now  label  the., 
cigars  fairlv/some  use  trade  terms  which,  howevei 
well  under..tood  they  may  l>e  in  the  trade,  mislead  tl^^ 
smoker.    Ever>^  lover  of  good  cigars  will  repice  in  tli 
success  of  the  Commercial  Frauds  Branch  o^  «ie  Cou 
of  Oeneral  Sessions  in  bringing    bis  important  ca.^ 
to  a  settlement  consonant  with  fair  trade  practices. 


Business  Building 


(Continued  fvom  Page  14) 

thought  of  the  time  after  tomorrow.  For  this  pros- 
perity talk  seems  to  have  stirred  up  the  fighting  blood 
of  many  business  houses.  They  are  going  to  get  all 
they  can  while  the  getting  is  good. 

This  makes  it  necessary  for  you  to  change  "that 
easy  feeling,"  and  highly  resolve  that  the  wrecking 
crew  aiirt  going  to  get  you.  Keep  your  business  up- 
to-date,  read  Business  Building  for  pointers,  refine 
your  business  in  every  detail,  and  Prosperity  may  not 
only  smile,  but  may  laugh  right  out  loud  as  he  passes 
your  door. 

• 

■^^MB  a^^MB  w^O^m 

CJ3    CJ3     Cj3 

A  word  to  the  ambitious  only. 

Now  there  is  LaSalle  University,  out  in  Illinois. 
Teaches  advanced  business  and  such,  by  mail,  and  has 
thousands  of  pupils  all  oyer  the  world.  Seeks  to 
awaken  ambition  and  enthusiasm,  as  well  as  impart 
business  knowledge.  Doing  a  great  work.  Here  is 
what  it  said  last  month : 

"We  believe  in  the  magic  of  training.  We  be- 
lieve a  trained  man  is  entitled  to  sure  and  great  re- 
wards. W«e  believe  the  greatest  thing  one  man  c^n 
do  for  another  is  to  awake  his  sleeping  ambition,  to 
fire  his  imagination  with  the  golden  possibilities  of  the 
future  if  he  \\tII  train  and  prei)are. 

"We  believe  that  the  greatest  thing  a  man  can 
do  for  himself  is  to  keep  the  fire  of  desire  burning 
clear  and  bright,  to  inspire  him  to  use  every  talent, 
every  power  to  win  his  advancement  into  worth-while 
positions. 

"AYe  believe  in  the  triumph  of  the  man  who  vi- 
sions a  great  future  for  himst'lf,  who  trains  for  the 
journey,  and  who  cannot  be  persuaded  to  delay  or 
(juit  by  attractions  on  the  way  or  by  obstacles  in  the 
])ath.  We  believe  in  the  man  who  says  1  can — I  will, 
and  that  he  will  some  dav  say,  T  can  ami  I  did." 

PViend  Ambitious  ^Fan,  get  the  joy  of  life,  and 
the  love  of  work  in  your  system,  cultiyate  enthusiasm. 
There  are  great  days  ahead  of  us.  Life  is  going  to 
be  full,  and  rich,  and  joyous  to  those  who  fill  their 
minds  with  the  desire  to  get  the  best  out  of  it. 


EARLY    FEBRUARY    WEATHER    UNFAVORABLE 

FOR  PORTO  RICAN 

For  the  week  eiidinsj:  Saturday,  February  2,  a  bul- 
letin from  the  United  States  Department  of  Agricul- 
ture, Weather  Bureau,  to  the  (loyernmeiit  of  Porto 
Rico  Tobacco  (luarante  Agency,  says: 

"Precipitation  averaged  (i..^*>  inch,  less  than  half 
of  the  normal  amount.  The  deHciency  atYected  all  sec- 
tions but  was  greatest  in  the  South  and  West  areas. 
The  temperature  was  below  normal  Xoitli  ot*  the  di- 
vide and  above  normal  in  the  South  and  West.  Weather 
conditions  caused  further  losses  to  the  phintations  of 
tobacco  in  many  places." 


Marshall  Field 
Cigars 

Distinctive    Quality 


HOWARD  F.   PENT 

PRESIDENT 

The  Goraza  Cigar  Co. 

SEVENTH  AND  CHERRY 
STREETS 

PHILADELPHIA,  PA. 


WAITT  &  BOND 


Bl 


ac 


J^stone 


CIGAR 


Havana 


Filler 


jibsolUfWtp! 


24 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobw) 


March  1,  1924 


DuPo 


A  BETTER 
CIGAR 


for  lOc 


99 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


"BEST  OF  THE  BEST 


if 


""•""•"- "'  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway,  New  York  City 

FACTORIES:    Tampa  and  Key  Wt^,  Florida 


/ftembcre  at  tbe  In^uettij  ate  cotDiallis  invitcD  wbcn  In 
pbilaoelpbta  to  malie  tbe  otnces  ot 

tCbc  Itobacco  TIHlorl^ 

tbett  beaOquartete,  ano  to  mahe  uee  ot  out  eetvicee 
tn  ans  anb  all  waB0.  f  ot  contetencee  a  ptlvate  otnce 
will  be  placeb  at  tbeit  btapoaal,  tt  besiteb.  Wemcmbet 
tbe  i^bte00,  236  Cbeetnut  Stteett  pbllabelpbta,  pa. 


INCREASING   ONE'S   SALES   QUOTA 
By  Bruce  F.  Richards 

1.  Always   make    positive   suggestions,  carefully 

avoiding  negative  ones. 

•  •     • 

2.  Be  thoroughly  sold  on  the  proposition  your- 
self whidi  you  offer,  or  you  cannot  expect  to  interest, 
convince  and  sell  your  prospect. 

•  •    • 

3.  Bememher  that  the  honorable  American  busi- 
ness man  is  the  peer  of  any  king,  and  that  he  has  noth- 
ing to  fear  and  no  reason  to  be  over-awed  by  any- 
one. 

•  •     • 

4.  Appreciate  fully  the  value  of  Good  Will  which 
is  based  upon  reliability  and  friendliness. 

•  •     • 

5.  Make  adequate  preparations  for  successful  sell- 
ing effort,  by  starting  on  time,  by  having  your  sales 
methods  in  hand,  bv  being  physically  fit,  and  by  know- 
ing when  and  how  to  start,  and  when  and  where  to 
stop.  ^    ^    ^ 

6.  Do  not  make  the  mistake  of  bombarding  your 
prospect  with  all  of  your  arguments,  at  first.  Instead 
of  that  know  w^hich  ones  to  hand  out  in  the  beginning, 
and  which  ones  to  reser\^e  for  the  final  effort  in  con- 
cluding the  sale. 

7.  Hold  in  mind  a  mential  picture  of  yourself  as 
earnest,  interested  and  successful  in  the  sales  effort  m 

which  you  are  engaged. 

•  •    • 

8.  When  you  find  that  in  spite  of  your  best  efforts 
you  have  failed  and  you  are  beginning  to  wonder  if 
you  have  the  right  proposition  after  all— take  your- 
self immediately  in  hand  and  re-sell  yourself  on  the 
business  you  are  doing.  The  man  who  never  re-sells 
himself  is  bound  to  get  flabby  and  loose  in  his  argu- 
ments. 

•  •    • 

9.  When  a  run  of  poor  business  overtakes  you,  it 
is  high  time  to  roll  up  your  sleeves  and  spit  on  your 
hands,  figurativelv  speaking,  and  to  say: 

**See  here.  White  Boy,  I'm  disgusted  with  you. 
Go  to  it,  and  show  'em  what  you  can  do!" 

You  11  win! 

•  •    • 

10.  Learn  to  recognize  the  moment  when  the  sale 
is  actuallv  made,  whether  the  prospect  acknowledges 
it  or  not.    Then  govern  yourself  accordingly. 

•  •    • 

11.  Study  what  the  needs— the  actual  needs  of  the 
prospect  are,  and  then  show  him  that  you  have  what 
will  meet  those  needs  adequately  and  thus  prove  ot 
real  benefit.  ^    ^ 

12  Keep  a  private  record  of  the  results  ^tt  arc 
gaining,  and  then  hold  yourself  to  increasinsr  those 
results  slowlv,  perhaps,  but  steadily  nevertheless  Al- 
ways be  prepared  to  report  progress.  This  will  in- 
sure success. 


SCHUBERT  CALLS  ON  NEW  ENGLAND  TRADE 

"Robert  Schubert,  of  the  leaf  tobacco  firm  of  Rob- 
ert Schubert,  Company,  Maiden  T>ane,  New  York  City, 
is  visiting  the  trade  in  the  New  England  States. 


March  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


25 


Yfmrl^'fr^\ty(ii\ty%\^frlf^frv^^^^^^^ 


YUL 


RELIABLE  FIRMS  OF 

YORK,  PENNA 


"When  you  know  your  goods  are  right,  stand  firm  be- 
hind them  and  push  them  along,  let  the  world  know  about 
your  product,  advertise  the  fact  and  get  the  results." 


H.  G.  BLASSER  &  CO. 

PACKERS  AND  DEALERS 

Leaf  Tobacco 

FANCY  FLORIDA  and  GEORGIA  WRAPPERS 

Stripped  and  Booked  PennsjlTania  and  Ohio  Tobacco* 

Samples  and  quotations  cheerfuilg  submitted 


Robert  Schubert  Co. 

124  MAIDEN  LANE,  NEW  YORK 

SUMATRA  and  HAVANA 


York  Office,  Queen  and  York  Streets 


C.  S.  GABLE 

CIGAR   MANUFACTURER 

Main  Factory  and  Office,  Queen  and  York  Sts. 

Branch  Factories :    Strinestown,  Pa.;  Jacobus,  Pa. 

Maker  of  "FORUM"  Mild  Havana  Cigar.  "DOUGLAS  FAIR- 
BANKS/' "CERTIFIED  CHECK"  and  "HAMILTON  FISH" 


C.  H.  Plitt  Cigar  Co. 


MAKERS  OF 


''Casilda"  Cigar/'  10c  and  up 
"20th  Century/' 8c  "New  Century/'  8c 

CIGARS  OF  QUALITY    . 


gllUJaUJllVJItUJIiUJIil7JltLffliLffltyJtLglt^ 


York,  Pa.,  February  28,  1924. 

AST  week  York  had  the  pleasure  of  supporting 
two  Automobile  Shows — can  you  beat  that! 
In  a  city  of  fifty  thousand,  to  have  two  trade 
shows  running  at  one  and  the  same  time,  is 
going  some.  Personally,  we  always  thought  that  no 
trade  was  big  enough  to  support  two  camps — and  cer- 
tainly more  real  good  can  be  accomplished  for  the 
trade  in  general  if  all  in  the  trade  work  together  in 
perfect  hannony.  Yet  in  spite  of  the  inclement 
weather  of  the  w^eek,  both  shows  seemed  to  draw  good- 
sized  crowds. 

At  the  County  Automobile  Dealers'  Association 
show  the  Jay  Bee  Animated  Advertising  Company 
had  one  of  their  automatic  machines  on  display  and 
ttiat  booth  certainly  drew  the  interested  crowds. 

In  order  to  make  the  signs  doubly  attractive,  sev- 
eral prizes  were  offered,  as  an  inducement  to  get  the 
people  to  read  all  the  different  signs  on  the  board 
(there  being  twenty-four  different  trades  and  firms 
represented  on  it).  First  prize  was  a  two  hundred 
dollar  outfit  DeForest  radio  set.    We  are  glad  to  re- 


port that  among  the  winners  of  attractive  business 
cards  our  own  Tobacco  World  card  drew  down  one 
of  the  prizes,  which  in  this  case  was  a  large  box  as- 
sorted sizes,  from  panatela  to  celestials,  **El  Po- 
DERso*'  cigars,  a  smoke  fit  for  a  king.  This  was  w^on 
by  Mac,  of  the  York  Gazette-Daily  (Around-the-Town 
man). 

At  a  recent  meeting  of  the  Y^ork  County  Cigar 
Manufacturers*  Association  there  was  some  talk  of 
holding  a  tobacco  show  in  York  some  time  this  year 
and  it  was  decided  to  have  the  idea  discussed  more 
thoroughly  at  the  next  meeting. 

These  trade  exhibitions  cannot  help  but  have  busi- 
ness-stimulating effect  on  our  trade  and  w^e  certainly 
hope  this  idea  will  be  can-ied  out. 

The  Fix-Heynie  Cigar  Company  have  all  of  their 
factories  busy  on  the  **New  York  Hand  Made*'  cigaT; 
This  firm  operates  several  large-sized  factories,  (rf 
which  two  are  located  in  York. 

C.  S.  Gable  reports  trade  conditions  satisfactory 


on  his  line  of  cigars. 


(Continued  on  Pd^e  M^ 


26 


44th  year 


THE  TOBACCO  WORLD 


March  1,  1924 


Tobacco  Merchants'  Association 


Registration  Bureau,  LwI^Sl  cIty 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1.  1916. 
Kegistratiou        ^see  Note  A), 
Search  (see  Note  B). 

Transfer, 
Duplicate  C  ertificate. 


l.o(f 
2.00 
2.00 


Note   A— An  allowance  of   $2   will   be   made  to   members  of   the   Tobacco   Mei 
chanta'  Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  Une 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (Jl),  an  additional  charge  of  Two  L>.o  »ar» 
($200)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


February    20,     1924. 


REGISTRATIONS 

HAVA    FAVORITE:— 43,680.     For    cigars. 

Ibach  &  Rader,  Inc.,  Newmanstown,  Pa. 
MAH    JONG:— 43,682.      For    smoking    pipes,    cigar    and    cigarette 

holders.     February   21,    1924.     Kaufmann    Bros.    &    IJondy.    New 

York,  N.  Y.  ,  r^  u 

GENERAL  DA  WES :— 43,685.  For  all  tobacco  products.  Feb- 
ruary 20,  1924.     The  Moehle  Litho.  Co..  Inc..  Brooklyn,  X.  Y. 

GENERAL  HENRY  T.  ALLEN :— 43,686.  For  all  tobacco  prod- 
ucts February  20,  1924.  The  Moehle  Lilho.  Co.,  Inc.,  Brook- 
lyn, N.  Y. 

ALMIRAL  GREFVE  B.  B.  VON  PLATEN:— 43,687.  For  all 
tobacco  products.  February  25,  1924.  Axel  L.  Ihorsen, 
Chicago,  111. 

COVERED  WAGON:— 43,688.  For  all  tobacco  products.  Febru- 
ary 25,   1924.     American   Box  Supply  Co.,  Detroit.   Mich. 

FLOR  DE  UN  DIA:— 43,677.  For  tobacco.  February  9,  1924. 
John  B.  Viegas.  New  York,  N.  Y. 

LEHIGH  BELLE: — 43,678.  For  scrap  tobacco.  February  13, 
1924.     The  Clark  &  Snover  Company.  Scranton.  I'a. 

DALES  IDEAL: — 43,679.  For  stripped  tobacco.  February  13, 
1924.     The  Clark  &  Snover  Company,  Scranton,  Pa. 

ME-LACTA: — 43,662.  For  all  tobacco  products.  January  31, 
1924.     The  Moehle  Litho.  Co..  Inc.,  Brooklyn,  \.  Y. 

SANITARY  SWEETS :-^3,663.  For  cigars.  January  30.  1924.  W. 
J.  Xeflf  &  Co.,  Red  Lion,  Pa. 

DR.  CHARLES  HERBERT  LEVERM ORE:— 43,664.  For  all  to- 
bacco products.  February  5,  1924.  American  Litho.  Co..  Xcw 
York,  N.  Y. 

CHARLES  HERBERT  LEVERMO  RE:— 43,665.  For  all  to- 
bacco products.  February  5,  1924  American  Litho.  Co.,  Xev." 
York,  N.  Y. 

CARLOS  LOPEZ:— 43,668.  For  all  tobacco  products.  February 
6,  1924.    Hey  wood,  Strasser  &  Voigt  Litho.  Co.,  Xew  York,  X.  Y. 

NATIONAL  FINANCE:— 43,670.  For  cigars,  cigarettes,  smok- 
ing and  chewing  tobacco.  February  4,  1924.  Fred  E.  Druck  & 
Co.,  Dallastown,  Pa. 

BIRTH-OF-NATION:— 43,67L  For  cigars.  February  9.  1924.  M. 
H.  Sevis  &  Son.  Springvalc,  Pa. 

SAHARA: — 43,672.  For  smoking  pipes.  February  7,  1924.  Su- 
perior Pipe  Co..  Inc.,  Xew  York,  X.  V. 

PALAMAC:— 43,673.  For  cigars.  February  11,  1924.  Kl  Pcr- 
fecto  Cigar  Mfg.  Co.,  Palatka,  Fla. 


TRANSFERS 

EL  PROTECTOR:— (U.  S.  Tobacco  Journal).  For  ^fars.  Regis- 
tered February  13,  1886,  by  Geo.  S.  Harris  &  Sons,  Philadelphia, 
Pa.  Transferred  by  the  American  Litho.  Co.,  successors  to  Ge<^ 
S.  Harris  &  Sons,  to  Schwab  Bros.  &  Baer,  Inc.,  Xew  York,  >r. 
Y.,  February  1,  1924. 

CUCA: — (U.  S.  Tobacco  Journal).  For  cigars.  Registered  Feb- 
ruary 23,  1886,  by  M.  Alvarez,  Xew  York  City.  Transferred  to 
Amo,  Perez  &  Co.,  Xew  York  City,  and  through  mesne  transfers 
acquired  by  A.  Amo  &  Co.,  Tampa,  Fla. 

BOUQUET  DE  BODA:— 14,146  (U.  S.  Tobacco  Journal).  For 
cigars.  Registered  March  7,  1892.  by  Witsch  &  Schmitt,  Xew 
York  City.  Through  mesne  transfers  acquired  by  the  La  Boda 
Cigar  Co.,  Chicago,  111.,  and  re-transferred  to  the  Don  Xieto 
Cigar  Factory.  Chicago,  111..  February  4,  1924. 

FREE  WILL:— 33,142  (Trade-Mark  Record).  For  cigar.s  ciga- 
rettes and  tobacco.  Registered  Xovember  7,  1907,  by  J,  Englan* 
der  &  Co.,  Xew  York  City.  Transferred  to  Ignatz  \Viedef| 
Brooklyn.  X,  Y.,  December  3,  1923,  and  re-transferred  to  Petre, 
Schmidt  &  Bergmann.  Xew  York.  X.  Y..  December  4.  1923. 

ATTRACTO:— 15,512  (Tobacco  World).  For  cigars,  cigarettes, 
cheroots,  stogies  and  tobacco.  Registered  February  24.  1908,  by 
A.  F.  Muehlhauser,  Quakcrtown,  Pa.  Transferred  to  A.  F. 
Muehlhauser,   Inc.,  Quakcrtown,  Pa..   Fchruarv  5,   1924. 

EL  COMEDOR:— 15,384  (Tobacco  World).  For  cigars.  Regis- 
tered May  21,  1907,  by  A.  F.  Muehlhauser,  Quakcrtown,  Pa. 
Transferred  to  A.  F.  Muehlhauser,  Inc..  Quakcrtown,  Pa.,  Febru- 
ary 5,  1924. 


THOMAS  MAY  PIERCE:— 23,970  (Tobacco  World).  For  cigars, 
cigarettes,  cheroots,  stogies,  chewing  and  smoking  tobacco. 
Regisiered  February  23,  1912,  by  the  Penn  Cigar  Mfg.  Co.,  Phila- 
delphia, Pa.  Through  mesne  transfers  acquired  by  A.  F.  Muehl- 
hauser, Quakcrtown,  Pa.,  and  re-transferred  by  A.  F.  Muehlhau- 
ser, Inc.,  Quakcrtown,  Pa.,  February  5,  1924, 

Rtolo:— ly,lOj  virade-Mark  Re.ora).  For  cigars.  24,610  (Trade- 
Mark  Record).  For  cigarettes,  little  cigars  and  tobacco.  Regis- 
ttrcd  May  5,  1898,  and  May  10,  1901,  respectively,  by  Jacob  Stahl, 
Jr.,  &  Co..  .\ew  Vork  City.  Transferred  to  Esther  Korn,  New 
York  City,  February  3,  1923,  and  re-transferred  to  Martinez  Ha- 
vana Co..  Xcvv  Vork.  X.  Y.,  F'ebruary  19,  1924. 

ST.  KECilS: — 6645  (Irade-Mark  Record).  For  cigars,  cigarettes 
and  tobacco.  Registered  by  Ihurber,  VVhyland  &  Co.,  February 
21,  1890.  (Conortons  Tobacco  Brand  Directory.)  For  cigarettes, 
cheroots,  cigarros  and  tobacco.  By  Jacob  Stahl,  Jr.,  &  Co.,  in 
1903.  27,363  (Trade-Mark  Record).  For  cigars,  cigarettes  and 
tobacco.  Jacob  Stahl,  Jr.,  &  Co.,  October  7,  1902.  Through 
mesne  transfers  acquired  by  Esther  Korn,  Xew  York  City,  and  re- 
translcrred  to  Martinez  Havana  Co.,  Xew  York,  N.  Y.,  February 
19.   1924. 

MELIT  A:— 12,287  (Tobacco  World).  For  cigars.  Registered 
March  5,  1898,  by  Chas.  H.  Voigt,  Philadelphia,  Pa.  Through 
mesne  transfers  acquired  by  the  Bennett  Cigar  Co.,  Philadelphia, 
Pa.,  and  re-transferred  to  Gus  M.  Bennett,  Philadelphia,  Pa.,  Feb- 
ruarv  21.  1924. 

EDITH  MASON:— 12.289  (Tobacco  World).  For  cigars.  Regis- 
tered March  5,  1898,  by  Chas.  H.  Voigt,  Philadelphia,  Pa. 
Through  mesne  transfers  acquired  by  the  Bennett  Cigar  Co., 
I'iiiladclphia,  Pa.,  and  re-transferred  to  Gus  M.  Bennett,  Philadel- 
phia,  Pa.,  February  21,   1924. 


CORRECTED  PUBLICATION 

PALAMAC:— 43,681.      For   cigars.      Registered    February    11,    1924, 
by  Walter  McXallj',  Palatka,  Fla. 


CROWN  PIPE  REPRESENTATIVE  TO  VISIT  U.  S. 

CUiarles  Maas  &  Company,  Ltd.,  manufacturers  of 
I  ho  celebrated  **  Crown"  pipes,  of  London,  Eng.,  an- 
iioun  e  that  tlieir  representative  A.  J.  Ellis  will  arrive 
in  this  country  about  the  second  week  in  March  and 
will  vi.sit  the  larger  cities  and  towns  in  the  interest  of 
the  "Crown,"  ^'London  Made,"  '*Briar"  pipes. 

The  Charles  ^iaas  Company  is  one  of  the  pioneers 
of  tlie  smoking  pipe  business  in  the  British  Isles,  being 
cstal)li.shed  in  1878. 

Owing  to  the  success  and  growih  of  their  business 
in  the  British  Isles  tliey  feel  confident  that  their  goods 
will  find  a  ready  market  in  this  country,  as  it  appeal's 
that  the  demand  for  the  type  of  goods  in  the  United 
States  is  similar  to  that  of  Canada,  and  their  sales 
in  that  country  have  increased  enormously  during  the 
past  year. 


York  County  Notes 


(CoiiitiHHrd  from  Page  :^5) 

H.  L.  Etter  &  Son,  jobbers,  liave  recently  taken 
em  the  **Dkpeni>o"  cigar  in  several  sizes.  This  brand 
is  manufactured  by  tlie  Associated  Cigar  Manufactur- 
ers, a  Reading,  Pa.,  concern. 

Young  &  Busser  are  making  a  drive  on  their  pri- 
vate brand  cigars,  *' Pride  of  York,"  and  are  covering 
the  county  with  posters.  This  is  an  honest-to-good- 
ness  eight-cent  cigar  of  merit  and  they  are  building 
up  a  nice  trade  on  it. 

Lloyd  P.  Myers,  jobber  and  distributor  for  the 
**York  Imperial^ '  and  ** Keen  Kutter"  cigars,  has  re- 
^ntly  added  the  "Thomas  Nelson'*  cigar,  an  eight- 
cent  proposition  made  bv  H.  J.  Roth,  McSherrystown, 

Pa. 

Saylor  Brotbcrs,  West  Market  Street  jobbers,  re- 
port business  good  on  the  numerous  brands  that  they 

distribute. 

JAY  BEE. 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigmn 

The  WOODEN  package  is  the  retainer  of 
AROMA  from  Factory  to  Consumer 


Th«  Buckley  Gifmr  Box  Co 
24  ViiM  St, 
DESHLER,  OHIO. 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


J 


Bey  wood,  Strasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WBSTBRN  KBPRBSBNTATIVB: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  III. 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  duality 


OSOAH    PAftBACH,  Pnc&. 


U.A.VOiCC,Si»r.  aCadLMMMAM 


IPASBACH-VOICE 


.^^LITHOGRAPHING  CO.inc.^ 

J{r,t  [ithographers 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGMLABELS- CIGAR  BANDS 


CFGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


W  YORK 


The  Standards  of  Americw 

Lorillard's  Snuff,  :  Est.  1760 
Rail  Road  Mills  Snuff,  Est.  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 


Maecebops  —  X.app««j  —  High  ToaMs 
Strons,  Salt,  tXttf  e«f  and  Plain  Scotcha 

MANUPACTUIUO    lY 

CEMta  W.  KLNE  CO.,  HI  Fifth  kit.,  Htw  Ywk 


PerfectLithography 


American  T?ox  S"£Piy  C®: 


3309  Russell  Street 


Coimw  of  Graitot  Street 


Detroit.  Mick. 


Exclusive  Sellinu  Aients  For 

THE  CALVERT  LITHOgSaPHING  CO. 


siycci  1S70 

CIGAR  BAUDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sole  Distributois  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


f 


CAN  NOW  GET 

DILL'S  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


J.G.DILL    CO. 
RICHMOND.  VA. 

MICH  GRADE 
SMOKING     TOBACCCk 


u 


GROWERS 


(1 


AND 


PACKERS 


Connecticut  Shadegrown  Wrappers 

Florida  and  Georgia 

Shadegrown  Wrappers 


||«lllll,;i'  iiltll.llillWIiUlllirilltlil'  iinHMiWW 


n 


We  Are  Now  Ready  To  Offer  Our 
Holdings  In  1923  Crops. 


iiiiii«iiii;iiii«iHiittiitmtiw 


y 


AMERICAN  SUMATRA  TOBACCO  CO. 


131  Water  Slr< 


New  York  City 


After  all 
nothing  satisfies  like' 


a  fiood  cigar 


"S^^^t*^ 


SCRAP  CUTTER 

AND 

SEPARATOR 


A  Scrap  Cutter  and  Sepsurator 
that  really  do^  separate 

vytHm  ^r  ^99rip%W9  matter 
mntl  n««tf  price 


CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

Iwenty  years  giving  satisfaction  right 

along 

HAS  A  FINE    AROMA 

CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 

Write  f0r  Mtmptm  ««tf  prge^ 


Baker  Tobacco  and  Cigar  Machinery  Company 


YORK,  PENNA 


iiiinniiiiiiiiiiiiiHTfni 


iiniiiiiiiiiiiiiiimiiiimiiffT 


PUBLISHED  ON  THE  ISJAND  IBiaOFEACH  MONTH  AT  236  CHESTNUT  ST.  PHILA.,PA. 


<»-itr 


March  15,  1924 


Say  You  Saw  It  in  The  Tobacco  Wobld 


44th  year 


n 


TAe  Best  Cigars  are 


packed  in 

WOODEN  BOXES 


After  all 
nothing  satisfies  like" 
a  good  cigar 


I 


LJ 


|QJ 


Where  All  the  World 
Will  See  and  Read 


At  one  of  the  busiest  corners  of  the  country, 
diagonally  across  from  the  Pennsylvania  Hotel,  and 
one  block  from  the  Pennsylvania  Railroad  Station, 
dominating  both  populous  34th  St.  and  busy  Seventh 
Avenue  this  illuminated  sign  will  t/^  the  world: 


"After  all  nofMng  Satisfies 


JJ 


D 


Lilie  a  Good  Cigar 

and  that 


The  Best  Cigars  are  packed  ki 

WOODEN  BOXES 


MANUEL 


10  cents  and  i^ 


A  BULWARK 
of  BUSINESS 

— because  it 

holds 

customers 


Manuel  will 
make  m 
definite 
buainesa 
for  you 


YOU    want  to  sell   a   cigar   that   does  three 

things:    First,  looks  good;    Second,  tastes 

right;    Third,  satisfies.      In   Manuel,  we  make 
just  that  Idnd  of  Cigar. 

Manuel  is  building  business  for  dealers  every- 
where. Always  popular,  its  fine  quality  and 
perfect  condition  are  increasing  Manuel  Sides  by 
large  percentages  every  month. 

What  Manuel  is  doing  for  other  dealers,  it  will 
do  for  you. 

A  GIGAK  OF  RARE  EXCELLENCE 

MANUEL 

CIGARS 

ALLEN  R.  CHESSMAN'S  bONS       Qgar  Manufadurtn        Philadelphia 


• 

WAiri'  &  BOND 

Blackstone 

CIGAR 

Havana 

Fitter 

Jibsottrtety! 

1 

^^-^ 


SAN  FELICE 


2    f<^r    /J-C 


^  EL  VERSO 


THE  DEISEL-WENNER  CO. 


Makers 


UNA,  OBIO 


Gtl  the  Utmost    in  Advertising 

lvalues 

at  practically  no  expense 
by  using  the 

WOODEN  CIGAR  BOX 

for  your  brands. 
They  help  tell  your  cigars. 

PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 
PHILADELPHIA,  PA. 


The  nvw 
La  T08ELLA 

BUDDIES-lOc 

Si¥eet  at  a  nut 
Smooth  at  velvet 
Mellow  at  moonlight 
But  atway  MILD ! 


ato««ky 


».•.*. 


UiaSEUiA 


44th  year 


Say  You  Sckw  It  in  The  Tobacco  World 


March  15,  1924 


:\rarch  15,  1924 


Say  You  Saw  It  i»  The  Tobacco  World 


44th  year 


A  KAUFFMAN  £  BRO  Inc 


ESTABLISHED 


YORK. PA 


MANUPACTUREOS  OF 


1693 


CKAR  BOXES 


gi 


AND 


CIGAR  BOX 
LUMBER 


WE    SPECIALIZE  ON 

COLD   LEAF  WORIC 


"BEST  OF  THE  BEST 


»9 


^^^^^L^  A.  SANTAELLA  &  CO. 

Office,  1181  BroMlway.  New  York  City 

FACTORIES:    Tampa  and  Kty  WtH.  Flartda 


tobacco  merchants  association       ^,4^^0|^^ 

OF  UNITED  STATES  '^4mMH> 

JESSE  a.  BLOCH,  Wheeling,  W.  Va ....President 

KlARLESJ.  EISENLOHR.  Philadelphia,  Pa Ex-President 

WILLIAM  BEST,  New  York,  N.  Y Chairman  Executive  Committee 

IIAT.  GEORGE  W.  HILL,  New  York,  N.  Y Vice-President 

CEURGE  H.  HLMMEL.  New   York,  N.  Y Vice-President 

iULIUS   LICHTENSTEIN.    New    York,   N.    Y Vice-President 
[.   H.   SHELTON,   Washington,   D.   C Vice-President 

WILLIAM  T.   REED,   Richmond,  Va Vice-President 

HARVEY    L.    HIRST,    Philadelphia,    Pa Vice-President 

ASA  LEMLEIN.  New  York,   N.  Y. ■•■y': ...-Treasurer 

CHARLES  DUSHKIND,  New  York,  N.  Y Counsel  and  Managing  Director 

Headquarters.  5  Beekinan  Street,  New  York  City. 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  ».  SPALDING,  Cincinnati.  Ohio Vr:"o"*-J!«I 

CHAS.  B.   WITTROCK,  Cincinnati,  Ohio Vice-President 

GEO.  E.  ENGEL,  Covington,  Ky I"»'1^5! 

Wll.   S.   GOLDENBURG,  Cincinnati,  Ohio .....Secretary 


THE  WATTONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 


JOSEPH  MENDELSOHN,  New  York  Oty President 

A.  W.  KAERCHER,  Chicago,  III .....,,,.„..,...,.... .Vice  President 

W.  S.   FULLER,  Hartford,  Conn ....«,.„.,,.•»«♦...„»*,#••. ...Treasurer 

JEROME  WALLER,  New  York  City  .„,„*„,».«,»..*•»».»«*»••.■•*•••... Secretary 


TOBACCO  SAtliMlPt 


mum  09  AMSRTC^ 


SIDNEY  I.  FREEmAcv  »«»»(r».. .»«»•.•••».♦•#•***••.••••*••••»•••■•. •••;«"'P''*'*"*^* 
JACK  ECKSTEIN  ..»*»#»».»«»*"»•»#»**.•<.♦»##•••»•*. •••..••«.»»...ist  Vice-Presioent 
SAM.    FORDIN ..........2d   Vice-President 

IM0  RIEDERS,  aoO  West  118th  Street,  New  York  City Sccretuy 


NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

SAMUEL  WASSERMAN    Vice-President 

ARTHUR  WERNER.  51  Chambers  St..  New  York  City.. Secretary  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


FOR   SALE  — ONE    COMPLETE    SET    NEWTON-STOAKES 
LETTERING  PENS,  with  inks  and  complete  instructions  for 
making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 
Box  451,  care  of  "The  Tobacco  World." 


BUSINCSS  OPPORTUNITY 


MODERN  EQUIPPED  FACTORY.  Desirably  located,  State  of 
Pennsylvania.  Steam  heated.  Capacity  100,000  minimum,  200,000 
maximum.  Producing  good  workmanship.  Scale  of  price  right  for 
10-cent  line.  Actively  operating  at  present  with  good  organization. 
Rent  reasonable.  Further  details  on  inquiry.  Address  Box  454, 
care  of  "The  Tobacco  World." 

WANTED 


WANTED— A  POSITION  AS  SUPERINTENDENT.     Twenty- 
seven  years  of  experience  as  a  manufacturer  of  cigars;  hand, 
mold  or  suction.     A  man  that  knows  how  to  get  results.     Address 
SuDcrintendent,  care  of  "Tobacco  World." 

SITUATION   WANTED 


A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
with  initiative  and  executive  ability  to  handle  large  factory  or 
factories,  capable  of  starting  chain  of  factories;  will  be  open  for 
position  shortly.    Address  Box  Z,  care  of  "The  Tobacco  World," 


The  Tobacco  World 


Established  1881 


VOLUME  44 


MARCH  15,  1924 


No.  6 


T()BAC((>  WORLD   CORPORATION 
Publishers 

llobart  Bishop  Hankins,  President  and  Treasurer 
Gerald  B.  Hankins,  Secretary 


Published  on  the  1st  and  ISth  of  each  month  at  236  Chestnut  Street, 

Philadelphia.   Pa. 


Entered  as  second  class  mail  matter,  December  22,  1909,  at  the  Post 
Office,  Philadelphia,  Pa.^  under  the  Act  of  March  3,  1879. 

PRICE:  Inited  States,  Canada.  Cuba  and  Philippine  Islands,  $2.00  a 
year.     Foreign,  $3.50, 


MiiimiiiiiHmHwtmwiwwHmMimHiiiHMiiiiimMtMW iimmiMiiiiiiiiiiw iiibhwiiiii—iihiiiiiiii 


'S 


Natural  bloom 

QUALITY  CIGARS 


lumiiJiiii mil    rmnn-T'"" "' " — •—"""■■""■■""■"——■■""■*■—■*"*» 


HM»IWHHtHtW|i|'l*|IIHIIIIWmniHIIW»*l 


WMWWMWWtMIMHIMIMlH 


OUB  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS  ^       ^ 

Mak«  tobacco  iii«Kow  and  amooth  in  charactar 
and  Impart  a  moat  palatable  flavor 

Wafm    FOR    SMOKING   iRd    CHEWING   TOBACCO 

Writa  for  Llat  of  Flavora  for  Special  Branda 
BBTUN.  AIOMATIZEB.  BOX  FLAVOKS.  PASTE  SWEETENEM 

FRIES  &  BRO.,  92  Reade  Street,  New  York 


TOASTED 


^      ^  who  bav«  ^^^ 
^6c  !!««"• 


Here  are  some  of  the  new-style 
Lucky  Strike  advertisements 
now  appearing  in  newspapers 
tiirougliout  tlie  country  —  tliey 
win  friends  wlio  never  ciiange 
from  tlie  brand  that  never 
changes. 


t€ 


IT'S  TOASTED 


99 


6 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


March  15,  1924 


— made  good  with  jobbers  and  retailers  because 

it  made  good  with  smolcers  everywhere. 

CONGRESS  CIGAR  COMPANY.  Philadelphia 

hA  PAIalNA 

CIGAR 

IT'S  ^VA  WRAPPED 


The  Far-Vbioned  Cigar  Manufacturer 

Protects  Present  and  Future  Sales 

By  Packing  His  Brands  In  Wooden  Boxes 

H.  E  BAIR  &  CO. 


HANOVER 


PENNA. 


"Quality  Cigar  Box  Manufacturers  For  More  than  Fifty  Years" 


PACK  CIGARS  RIGHT 

and  get  a  uniform  pressed  shape  to  each  cigar  in  every 
box.  No  broken  wrappers.  Impossible  to  overpress  pack. 

FOUR  MOPHLS  TO   CHOOSE:  FROM 

Model  "A"  without  top  lever,  lor  50  cigars  -  $  5.00 

Model  ''B-1"  widi  top  lever,  for  50  cigars  -  10.00 

Model  ''B.2''  with  top  lever,  for  100  cigars  -  12.50 

Model  **C*  with  top  lever,  for  bundles  of  100  -  16.00 

All  pacXtrs  urt  adUustablt  to  ang  standard  sige  box. 

Pulte-RorrecK   MacKine   Co. 

GRAND   RAPIDS,  -         -         -  MICHIGAN 


I 


LOOK  FOR 

THE  GUARANTEE 

STAMPS 


68%%  in  one  Year! 

At  a  time  when  cigar  production 
remained  almost  stationary,  ship- 
ments of  Porto  Rican  tobacco  to 
the  United  States  increased  68%  % ! 

In  1921  •  .  15,330,000  Lbs.* 
In  1922  -  -  25,883,000  Lbs.* 

'Llltures  from  Dept.of  Commerce  Year  Book,  1922,  recently  i^ed. 

The  judgment  of  cigar  manufacturers 
is  plainly  indicated 


GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 


It's  Good 

bectue  lt*i 

PORTO  RICAN 


i36  Water  Street      /  F,  Vazquez       Telephone 
New  York  AgerU  John  1379 

^nd  for  free  copy  "Tobacco  Trade  Noies" 


imiiintsisrisssaas  531188  iaimiimn»»er888«»«««»nim»m,,,,, a,, ,,„,,,,,,,,,,,^^^^^^-; 


Volume  44 


THE  TOBACCO  WORLD 


Number  6 


EtfUbliahed 
1881 


A  SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPfflA,  MARCH  15,  1924 


Foreign  $3.50 


value. 


OODWILL  in  business  usually  figures  as  a 
more  or  less  vague  asset  but  it  may  be  of 
some  interest  to  the  trade  to  contemplate 
some    of    the    factors  that  contribute  to  its 


Last  September  a  friend  purchased  for  us  a  stand- 
ard article  manufactured  by  a  firm  of  national  repu- 
tation. Through  our  own  negligence  the  article  was 
broken.  We  immediately  sent  it  for  repair  to  the  local 
branch  office.  The  part  to  be  replaced  would  cost  about 
twenty-nve  cents,  and  the  time  required  would  not  l^e 
more  than  half  an  hour.  It  was  accepted  for  repair 
but  later  we  were  advised  that  the  sale  could  not  be 
traced,  and  that  they  would  have  to  have  the  name 
of  the  dealer  who  sold  it.  It  so  happened  that  the 
article  was  purchased  by  the  resident  of  a  western 
city,  and  he  did  not  remember  where  he  bought  it. 
However,  there  was  no  question  as  to  the  article  be- 
ing a  legitimate  product  of  the  factory  referred  to. 
We  were  willing  and  expected  to  stand  the  repair  ex- 
pense. The  part  was  returned  for  repair  early  in  No- 
vember and  in  March  we  are  still  writing  letters 
about  it. 

The  good  will  of  this  company,  as  far  as  we  are 
concerned,  is  nothing. 

Last  December  we  purchased  a  gw)d  pipe  of 
standard  manufacture.  A  couple  of  weeks  ago  our 
small  daughter  wante<l  to  see  liow  the  pipe  was  put 
together  and  being  unable  to  loosen  the  bit,  broke  it 
oft*  in  the  pipe. 

We  happened  to  be  in  the  city  where  the  pipe 
manufacturer  maintained  headquarters  and  so  we 
called,  explained  what  had  happened  and  asked  to  have 
it  repaired,  at  our  expense,  of  course.  There  was  not 
<i  second  wasted  in  questions  or  quibbling.  We  were 
invited  to  choose  a  new  pipe  immediately  so  that  we 
would  not  be  inconvenienced,  and  in  fact  we  were 
nrged  to  select  a  new  pipe.  We  declined,  however,  as 
our  own  pipe  was  ** broken  in.'*  About  a  week  later 
our  old  pipe  was  returned  with  a  new  bit,  and  an  in- 
voice marked  ** gratis." 


We  have  told  the  dealer  where  the  pipe  was  pur- 
chased, of  our  experience,  and  the  firm  has  two  en- 
thusiastic boosters  today. 

The  dealer  has  more  confidence  than  ever  before 
ill  this  particular  line  of  pipes,  and  does  not  hesitate 
to  add  his  personal  guarantee  to  the  printed  guar- 
antee that  comes  with  the  pipe. 

And  as  for  ourselves  it  is  one  of  life's  pleasures 
to  use  and  recommend  the  merchandise  of  manufac- 
turers who  are  so  absolutely  earnest  in  their  desire 
to  establish  and  maintain  good  ^vill  mth  their  cus- 
tomers. 

In  the  case  of  the  first  experience  cited,  the  firm 
is  rated  in  millions  and  the  product  is  one  of  the  best 
on  the  market,  but  as  far  as  we  are  concerned  their 
gcMMlwill  with  us  registers  zero. 

Our  experiences  are  not  out  of  the  ordinary  and 
we  think  that  our  reactions  to  them  are  human,  and 
as  such  are  worthy  of  contemplation  and  considera- 
tion by  everj^  man. 

Study  and  practice  the  right  way  to  build  ** Good- 
will.»' 

tj3    Cj3    CjJ 

HE  National  Board  of  Fire  Underwriters  have 

just  issued  a  report  stating  that  the  fire  losses 

last  year  exceeded  by  millions  the  amount  of 

the  nation's  personal  income  tax  receipts. 

The  careless  smoker  is  held  responsible,  ac^oid* 

ing  to  the  report,  for  the  greatest  number  of  fires  cans* 

ing  losses  aggregating  $25,776,951. 

Probably  the  lighted  match  carelessly  tossed  away 
does  cause  a  large  number  of  preventable  fires,  but  we 
have  never  been  convinced  that  the  lighted  cigar  m 
cigarette  is  responsible  for  even  half  the  conflagrationt 
blamed  on  them. 

Whenever  there  is  a  fire  of  undetennined  origin, 
the  newspapers  usually  blame  it  on  a  cigarette.  Wi 
do  not  know  whether  the  underwriters  derived  the  ba- 
sis  for  their  reports  from  this  source  or  ^tt  but  if 

{Contifmed  on  Page  9) 


44th  year 


THE  TOBACCO  WORLD 


March  15,  1924 


March  15,  1924 


THE  TOBACCO  WORLD 


RETAILERS  DISCUSS  FORMING  ASSOCIATION 

On  Thursday  evening,  March  6th,  there  was  quite 
a  representative  gathering  of  retail  cigar  dealers  in 
Ihe  building  adjoining  the  Scarlett  Store,  at  Seventh 
and  Chestnut  Streets,  for  the  purpose  of  discussing 
the  organizing  of  a  Retailers*  Association.  Samuel 
Welsh,  proprietor  of  the  Scarlett  Store,  is  the  lead- 
ing spirit  in  the  movement  and  much  constinictive  dis- 
cussion featured  the  meeting.  The  consensus  of  opin- 
ion seemed  to  be  that  the  remedy  was  within  the  reach 
of  the  retailers  themselves,  and  was  largely  caused 
by  jealousy.  More  meetings  are  to  follow,  and  the  job- 
bers will  be  invited  to  participate  in  the  discussions. 

PURITAN  CIGAR  COMPANY  MOVES 

The  Puritan  Cigar  Company  has  taken  over  the 
factorv  and  equipment  of  the  Spencer  Morris  Cigar 
Companv,  at  814  Winter  Street,  and  will  move  their 
business  from  149  North  Fourth  Street. 

They  will  manufacture  cigars  under  the  **  Madam 
Butterfly''  label,  having  recently  acquired  this  titk* 
from  A,*  X.  Davis,  who  purchased  it  from  the  Progres- 
sive Cigar  Company  a  short  time  ago. 

BAYUKS  DECLARE  REGULAR  DIVIDEND 

At  a  meeting  of  the  l>oard  of  directors  of  Bayuk 
Cigars,  Incorporated,  the  regular  quarterly  dividends 
we're  declared  of  l-)4  per  cent,  on  the  first  preferred, 
I'Ya  on  the  second  convertible  preferred  and  2  per  cent, 
on  the  8  per  cent,  preferred  stocks. 

PIKE  LEAVES  ON  WESTERN  TRIP 
Mr.  Pike,  of  Bobrow  Brothers,  will  leave  on  Mon- 
day next  for  a  shoit  tiii)  through  the  Middle  West 
territorv    in    the    interest    of    his    brands,    *'Bold,'' 
*' Topic,''*  ''RecalP'  and  'M.a  Tosella.'' 

WILLIAM  BRECHT  IN  NEW  ORLEANS 
AVilliam  Brecht,  of  the  cigar  box  manufacturing 
firm  of  F.  Brecht 's  Sons,  North  Orianna  Street,  is  vis- 
iting in  New  Orleans  and  expects  to  view  the  Mardi 
Ciras  at  that  place. 

William  Bytliiner,  of  the  leaf  tobacco  firm  of  Louis 
Bythiner  &  Company,  North  Third  Street,  has  re- 
tunied  from  a  visit  with  friends  in  New  York  City. 


NEW  NEW  YORK  OFFICES  FOR  CONGRESS 

The  branch  offices  of  the  Congress  Cigar  Com- 
pany, have  been  moved  from  132  West  Forty-third 
Street,  to  130  West  Seventeenth  Street.  The  new  of- 
fices are  more  spacious  and  have  been  fitted  through- 
out in  an  elaborate  manner.  Mr.  Kraus,  manager  of 
the  New  York  branch  invites  his  many  friends  and 
the  trade  to  visit  the  new  offices  and  get  acquainted 
with  **La  Palina.'' 


PRESENT  BUSINESS  FAIRLY  SATISFACTORY  TO 

RETAILERS 

Business  during  the  past  two  months,  according 
to  reports,  was  satisfactory,  in  so  far  as  the  fact  that 
it  came  up  to  expectations  and  in  many  cases  exceeded 
last  year's  business  for  the  same  period.  Retailers 
and  leaf  dealers  are  expecting  the  months  of  March 
and  April  to  hold  up  equally  well,  if  not  better.  How- 
ever, cigarettes  continue  to  lead  them  all. 

DUSEL,  GOODLOE  BRANCH  ROBBED 

The  branch  office  of  Dusel,  Goodloe  &  Company, 
at  Atlantic  Lity,  N.  J.,  was  entered  by  burglars  some 
time  on  Sunday  night  last  and  cigars  valued  at  be- 
tween $1700  and  $2000  were  stolen.  The  burglars  were 
%'eiy  particular  to  take  only  the  best  of  the  stock,  such 
as  '**  Websters,''  *' Natural  Blooms, ''  **La  Primadora," 
* 'Optimo**  and  '^Blackstones.*' 

The  loss  is  covered  by  burglar  insurance. 

**Jimmie'*  Goldwater,  the  **Natural  Bloom" 
booster  was  a  visitor  at  the  offices  of  Dusel,  Goodloe 
&  Company,  at  their  Philadelphia  headquarters  las- 
week. 


Harry  Boston,  of  Wm.  Demuth  &  Company, 
was  a  visitor  in  Philadelphia  this  week  in  the  interest 
of  "W  D  C**  pipes. 


SAM  BAYUK  LEAVES  FOR  AMSTERDAM 
Samuel  Bayuk,  president  of  Baynk  Cigars,  Incoi 
porated,  has  left  for  Amsterdam  to  attend  the  Sumatr 
inscriptions  there.     Mr.  Bayuk  was  accompanied  b; 
his  wife  and  daughter. 

William  Link  has  joined  the  sales  force  of  thi- 
Bayuk  organization  and  will  cover  the  South  Phila- 
delphia territory.     He  has  had  previous  experienc 
with  the  firms  of  Pent  Brothers  and  the  Steigerwal'i 
Company. 

I.  M.  C*Jack'*)  Jacoby,  of  the  firm  of  Meyer  ^ 
Mendelsohn,  Incorporated,  was  a  recent  visitor  to 
Pliiladelphia,  calUng  on  the  trade. 


AGED  WOMAN  BURNED  TO  DEATH 

An  alarm  of  fire  was  turned  in  yesterday  after- 
noon by  a  man  who  saw  smoke  issuing  from  a  window 
at  1940  Pemberton  Street,  and  when  firemen  arrived 
and  broke  down  the  door  they  found  Rebecca  Mason, 
a  negro,  ninety-four  years  old,  on  the  floor  with  her 
clothing  in  flames.  It  is  supposed  that  the  woman  fell 
asleep  while  smoking  her  pipe  and  the  pipe  fell  from 
her  lips  and  ignited  her  dothing.  A  oomcob  pipe  con- 
taining lighted  tobacco  was  found  nearby.  The  woman 
was  taken  to  a  hospital  where  she  was  pronounced 
dead. 


Howard  F.  Pent,  president  of  the  Coraza  Cigar 
Company,  has  just  returned  from  a  trip  through  the 
Middle  West  in  the  interest  of  ** Marshall  Field.**  Mr. 
Pent  reports  that  the  business  outlook  is  good  for  his 
brand  and  several  new  accounts  were  opened  on  this 
trip. 

W.  D.  Taylor,  president  of  the  firm  of  M.  J.  Dal- 
ton  Company,  Fifth  and  Chestnut  Streets,  has  just 
retunied  from  his  annual  trip  to  Tampa  and  Key 
West. 


44th  year 


William  Paley,  of  the  Congress  Cigar  Company, 
is  now  in  the  Middle  West  visiting  the  trade  in  the 
interest  of  **La  Palina." 


TAX  SITUATION  STILL  REMAINS  UNCLARIFIED 

The  Tax  Bill  passed  by  the  House  on  February 
29th  has  now  been  under  consideration  by  the  Senate 
P'inance  Committee  for  about  ten  days.  But  the  situa- 
tion still  remains  unclarified. 

In  testifying  before  the  Senate  Finance  Commit- 
tee, Secretary  Mellon  maintained  that  the  Tax  Bill  as 
passed  by  the  House  will  produce  a  deficit  of  about 
$55,000,000  and  urged  a  revision  of  the  tax  rates  cal- 
culated to  provide  sufficient  revenue  to  cover  the  esti- 
mated deficit. 

The  situation  now  seems  to  be  further  complicated 
by  the  Bonus  Bill  which  has  been  reported  out  by  the 
Ways  and  Means  Committee  and  which  is  scheduled 
to  be  passed  by  the  House  on  Monday  next,  providing 
for  paid-up  insurance  at  a  cost  to  the  Government, 
variously  estimated  from  $2,000,000,000  to  $5,000,- 
000,000,  which  vdW  require  an  annual  disbursement  of 
at  least  $90,000,000,  for  which  no  revenue  has  been 
provided. 

As  the  Bonus  Bill  which,  as  already  stated,  will 
probably  be  passed  by  the  House  on  Monday,  will  im- 
inediatelv  go  to  the  Senate  Finance  Committee,  it  is 
altogether  probable  that  the  Finance  Committee  may 
consider  both  the  Tax  Bill  and  the  Bonus  Bill  at  the 

same  time. 

However,  interesting  and  important  developments 
are  exi^ected  within  the  next  week  or  ten  days  when 
the  trade  will,  of  course,  be  promptly  advised. 

Tobacco    Merchants    Association 
OF  THE  U.  S. 


GENERAL  DECLARES  DIVIDEND 
The  regular  quarterly  dividend  of  $1.75  has  been 
declared  on  the  debenture  preferred  stock  of  the  Gen- 
eral Cigar  Company,  payable  April  1st,  to  stockholders 
<^f  record  at  close  of  business  March  24th. 


{Continued  from  Page  7) 
they  did  we  think  there  is  fair  grounds  for  question- 
ing the  accuracy  of  their  figures. 

There  can  be  no  question  about  there  being  plenty 
of  careless  smokers,  and  because  of  them  smoking  is 
being  increasingly  hedged  about  with  restrictions.  It 
behooves  every  member  of  the  trade  to  be  on  his  guard 
himself,  and  to  whisper  a  word  of  friendly  caution 
whenever  he  sees  a  smoker  who  is  inclined  to  be  care- 
less with  fire. 


MAKING  WINDOW  DISPLAYS 
By  J.  E.  BuUard 

Most  of  the  things  the  tobacconist  places  in  his 
windows  are  both  light  in  weight  and  small  in  size.  In 
order  to  make  an  effective  display  it  is  usually  neces- 
sary to  have  some  sort  of  supports  upon  which  to 
place  these. 

He  mav  have  a  series  of  shelves  built  into  the 
rear  of  the  window  arranged  like  a  flight  of  steps  and 
use  this  as  a  pennanent  display  support,  but  this  has 
the  disadvantage  that  when  he  changes  his  display 
there  is  nothing  to  show  that  it  has  been  changed 
except  the  new  goods. 

It  is  more  effective  if  the  supports  for  the  goods 
ci\n  be  changed  each  time  the  display  is  changed,  that 
is  if  the  window  can  be  made  to  look  entirely  new.  The 
goods  Iwing  light  in  weight  makes  it  a  comparative 
easy  matter  to  make  supports  of  all  kinds. 

Light  pieces  of  wood  and  corrugated  cardboard  is 
all  that  is  needeil  for  the  material  aside  from  some 
tacks  and  nails  needed  to  hold  it  in  place.  As  a  mat- 
ter of  fact  the  entire  support  may  be  made  of  corru- 
gated cardboard  if  desired.  A  good  plan,  however,  is 
to  make  little  benches  or  boxes  of  different  height 
which  can  be  arranged  to  form  the  appearance  of 
steps  or  can  be  used  separately. 

These  can  be  easily  an<l  quickly  made.  Simply 
cut  out  six  pieces  of  board  of  the  size  and  shape 
needed,  two  for  the  ends,  two  for  the  sides,  and  one 
that  is  to  form  the  top  of  the  bench.  Use  wooden 
sticks  about  an  inch  square  and  cut  the  right  length 
inside  the  corner  to  which  to  tack  the  cardboard.  Strips 
si)lit  out  from  the  boards  of  a  packing  case  and  with 
the  edge  planed  straight  and  smooth  will  answer  the 
purpose. 

Such  benches  as  these  may  be  made  any  length, 
width  and  height  and  sen'e  admirably  for  supports  for 
the  goods  to  be  displayed.  With  each  change  <)f  tlw 
disi)lay,  these  supjiorts  may  be  changed  to  new  posi- 
tions and  arrangements.  They  may  also  be  covered 
with  a  different  color  of  paper  each  time  they  are 
used.  It  is  not  necessary  nor  is  it  advisable  to  paste 
this  paper  t<»  the  support.  It  is  better  merely  to  lay 
it  over  and  if  it  must  be  fastened  in  place  to  use  pins. 

Following  out  much  the  same  construoticni,  card- 
board ])anels  and  screens  may  be  built  to  serve  as  a 
background  for  the  display.  Upon  these  if  desired 
goods  to  be  dis])layed  may  be  directly  fastened  either 
with  thread  or  pasting  in  place.  Little  shelves  may 
also  he  attached  to  the  screens.  The  panel  effect 
niav  Ix?  secured  by  using  narrow  strips  of  paper  of 
one  color  as  a  border  and  paper  of  another  color  for 
the  center  of  the  screen. 


10 


44th  year 


THE  TOBACCO  WORLD 


March  15,  1924 


f      ^.J.> 


DETROIT 


Much  New  Construction  Under  Way  Promises  Good  Busi 
ness  for  1924 — Giant  Exposition  Planned  for  Entire 
Month  of  April — Arthur  S.  Parker  Dies  Suddenly 
—J.  B.  Pace  Returns  to  Old  Home  for  Visit- 
Sam  Gilbert  Returns  From  Pacific  Coast 


kV-.  '--J 


Detroit,  Mich.,  Marcli  15,  1924. 

STROIT  is  growing  fast.  Announcement  that 
the  Kunsky  interests  will  erect  a  new  down- 
town theatre,  at  a  cost  ot  two  million  dollars, 
follows  the  start  of  a  big  addition  to  the  J.  L. 
Hudson  Comi)any  store,  while  structural  steel  workers 
are  busy  erecting  the  framework  of  the  palatial  new 
Book  Cadillac  Hotel.  These  are  a  few  of  the  impor- 
tant projects  which  will  help  to  improve  the  physical 
appearance  of  Detroit,  besides  giving  better  oppor- 
tunity for  business  and  entertainment.  All  of  which 
indicates  that  Detroit  wnll  be  a  busy  and  prosperous 
citv  for  a  number  of  vears,  and  that  the  men  with 
money  to  spend  regard  this  city  as  being  on  the  crest 
of  a  wave  of  material  progress. 

Big  exposition  to  tell  the  world  of  Michigan.  An 
all-Michigan  industrial  exposition  as  part  of  a  plan  of 
the  ^Michigan  industry  to  show  its  resources  to  the 
people  of  the  State  and  nation  will  be  conducted  in 
Convention  Hall  during  the  entire  month  of  April. 
Maimfacturers  and  capitalists  are  making  plans  for 
the  show.  The  exhibits  will  occupy  five  acres  of  floor 
space,  or  an  area  twdce  as  large  as  Madison  Square 
(lardeii,  an<l  three  times  as  great  a  space  on  all  the 
exhibition  floors  of  the  Grand  Central  Palace  in  New 
York. 

Arthur  S.  Parker,  founder  and  former  president 
of  the  Detroit  Drug  Company,  an  organization  which 
operates  a  chain  of  fourteen  retail  stores  in  this  city, 
died  suddenly  in  Los  Angeles,  Cal.,  of  heart  dis- 
ease. He  was  sixty-eight  years  old.  Mr.  Parker,  grad- 
uated from  the  University  of  Michigan  in  the  class 
of  187J>,  and  has  been  engaged  in  the  drug  business 
in  Detroit  since  that  time.  Besides  Mrs.  Parker,  he 
is  survived  by  a  brother.  Justice  Parker,  of  Indianap- 
olis, and  a  sister,  Mrs.  Jenny  Andrews,  of  Washing- 
ton, D.  C. 

*'Tom''  Hocknall,  one  of  the  best-known  cigar 
salesmen  in  the  city  of  Detroit,  has  accepted  a  posi- 
lion  with  the  Swift  Cigar  Company,  and  will  boost  the 
sale  of  ** Swift"  cigars  in  Detroit  and  vicinity. 

Mike  Meyers  of  Rosenthal  Brothers,  has  returned 
from  a  six  weeks  trip  through  the  State,  where  he 
has  been  doing  promotion  work  on  the  famous  ''R.  B.'* 
cigars.  Mike  reports  a  very  successful  trip  and  says 
his  brand  is  doing  vcrv  nicelv  in  all  sections  of  the 
State. 

A.  J.  Mitchell,  representing  Julius  Klorfein,  of 
New  York  City,  is  doing  some  effective  work  here  on 


*' Garcia  Grande'*  cigars.  A.  J.  is  keeping  the  trade 
well  supplied  and  is  ever  on  the  job  to  promote  the 
sale  of  his  brand.  Lee  &  Cady,  Incorporated,  are  the 
local  distributors  of  **  Garcia  Grande '*  cigars,  for  the 
State  of  Michigan. 

The  Eubner  Cigar  Company  has  been  incorpo- 
rated with  a  capital  of  $5000  with  headquarters  at  2715 
West  Grand  Boulevard,  Detroit,  ^lich. 

Four  bandits  held  up  the  porter  of  Striker's  Cafe, 
Lafayette  Boulevard  and  Shelby  Street,  chiseled  open 
the  safe  and  escaped  with  $3500  in  cash  and  diamonds, 
early  one  morning  last  week.  After  finishing  the  job 
on  the  safe,  the  thugs  smashed  the  cigar  case  and 
helped  themselves  to  the  choice  cigars  and  cigarettes. 
The  cafe  is  owned  and  operated  by  ^Irs.  M.  E. 
Striker,  and  is  the  meeting  place  of  the  downtown  busi- 
ness men  for  luncheon  and  dinner.  The  c-afe  is  known 
throughout  the  country  for  its  wonderful  food. 

*VBob''  Howell,  of  the  Cuiuiingham  Drug  Com- 
pany, and  known  throughout  the  city  as  an  artistic 
window  trimmer  and  designer,  is  a  busy  man  these 
days.  **Bob''  is  the  boy  who  knows  how  to  arrange 
them,  the  kind  that  brings  the  customers  in  to  buy, 
not  to  shop.  Since  **Bob*'  has  been  on  the  job,  his 
cigar  windows  have  helped  our  side-kick  *'BilP'  Fel- 
ner  to  increase  the  sales  of  his  department  100  per 
cent.  So,  go  to  it  **Bob,'*  we  cigar  peddlers  are  watch- 
ing your  windows  for  our  brand. 

Les  Payette,  of  the  Jolin  P.  Hemmeter  Cigar  Com- 
pany, has  returned  from  a  ten  days'  trip  to  Grand 
Kapids  and  western  points  in  the  State. 

**Jim**  Pace,  Michigan  representative  of  Waitt  & 
Bond,  manufacturers  of  the  famous  "Blackstone''  ci- 
gars, has  left  for  his  home  in  Pennsylvania,  where  he 
will  sojourn  for  a  while,  looking  after  the  interests  of 
his  brand.  Later,  *'Jim''  will  return  to  Detroit  with 
his  family,  where  he  will  make  his  future  home. 

I.  Rosenthal,  of  Rosenthal  Brothers,  Scranton, 
Pa.,  manufacturers  of  "R.  B.*'  cigars,  is  expected  in 
Detroit  within  tlie  very  near  future.  While  here  ^L'. 
Rosenthal  will  make  arrangements  for  a  twelvi* 
months  advertising  campaign  in  the  State  news])a- 
pers.  The  first  gun  will  Ik?  fired  in  this  campaign 
when  he  hits  our  city  and  the  local  distributor  is  going 
after  the  business  with  this  high-grade  cigar. 

Mr.  Mahon,  of  the  cigar  department  of  P.  Loril- 
lard  Company,  was  a  visitor  here  last  week,  looking 
after  the  interest  of  ''MurieP'  cigars. 

(Contiwued  on  Page  18) 


March  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


11 


liim 


Business  Building 

By  a  Trained  Business  Man  M 

Advertiser 

WBirreM  cspeciauy  for  the  "ToBftcco  world  BT a  eb "^l 

MX  aiSNTS  MMRVKD 


OU  are  discouraged  about  putting  in  time  ar- 
ranging your  show  mndow,  because  no  matter 
how  interesting  you  have  it  the  people  go  by 
without  giving  it  even  a  once-over. 
How  can  you  get  them  to  stop,  look  in,  read  your 
catchy  placards,  absorb  the  fact  that  you  have  un- 
usual goods  at  interesting  prices  I 

That's  easy,  and  I  will  tell  you  how. 
Get  something  that  has  life — say  a  dozen  common 
minnows,  put  them  in  a  large  glass  bowl  of  water, 
have  a  placard  written  by  a  sign  man  reading: 
Specimens  of  the  Famous  Cypi^nidic 
They  eat  Mosquito  Larvcc  ivith  passion- 
ate fondness.    Scientists  say  if  raised 
in  quantities  they  may  clear  New  Jer- 
sey of  mosquitoes. 
Then  hire  a  man  to  stop  in  front  of  your  window 
every  half  hour,  strike  an  attitude  of  deep  interest, 
gaze  intently  at  the  little  fish,  at  the  placards  about 
goods,  and  then  enter  your  store  and  buy  a  cigar. 

If  you  are  in  a  city  where  people  are  continually 
passing,  take  my  word  for  it,  you  will  have  observers 
galore  of  your  show  window. 

You  can  do  the  same  with  any  live  critters;  rab- 
bits for  instance.  But  for  goodness'  sake  don't  call 
'em  common  rabbits;  call  'em  Lepus  Cuniculus,  and 
explain  they  multiply  rapidly;  they  almost  drove  the 
white  people  out  of  Australia. 

You  don't  have  to  spend  big  money  to  attract  at- 
tention— just  a  little  thought,  an  idea.  They  turn  the 
trick  at  trifling  cost.    Great  are  ideas. 

m 

CS3    CJ3    Cj3 

**The  chief  factor  in  a  successful  store  today  is 
the  men  and  women  who  are  working  in  that  store," 
said  George  B.  Johnson,  president  of  the  National  Dry 
Goods  Association,  '*and  Avhen  one  store  has  a  better 
personnel  than  another  its  chances  of  success  are  just 
that  much  gi*eater.'' 

This  opinion  is  not  held  by  only  one,  but  by  most 
every  one,  and  it  grows  in  earnestness  with  the  i)ass- 
ing  years. 

And  it  is  receiving  more  attention  than  anything 
else. 

That  is  where  you  prick  up  your  ears,  sit  up  and 
take  notice.  If  a  man  should  come  along  and  tell  you 
to  spend  dollars  by  the  hundred  to  enlarge  your  show 
window,  or  refurnish  your  store,  or  to  take  big  space 
in  newspapers,  you  would  perhaps  be  justifieii  in  sit- 
ting tight,  in  masterly  inactivity,  with  your  hand  close 
pressed  upon  your  jDocket. 

But  when  it  comes  to  improving  your  personnel, 
which  is  you,  and  which  won't  cost  nary  a  cent,  why, 
you're  interested,  of  course. 


You  ain't  going  to  go  to  school  again,  that's  sure, 
and  you  ain't  going  to  scrap  the  knowledge  you  have 
gained,  for  that  is  useful  beyond  compare.  *  But  I'll 
tell  you  what  I  believe  you  are  going  to  do.  You  are 
going  to  build  on  that  knowledge— slowly,  surely,  eas- 
ily and  comfortably.  I  said  easy,  because  you  will 
mcioly  read  your  trade  papers  a  little  more  carefully. 
You  will  question  traveling  salesmen  more  closely. 
You  will  watch  the  show  windows,  the  stores,  and  the 
methods  of  other  dealers  in  your  line;  you  will  reflect 
on  them  as  you  leisurely  puff  on  an  easy  puller,  and 
you  will  adopt  in  your  business  those  which  will 
help  it. 

That's  all,  but  it  is  enough  to  keep  you  up  to  the 
profession,  and  it's  easy. 

CS3    Cj3    Cj3 

Successful  retailers  seem  to  be  great  believers 
in  stunts.  But,  being  successful,  they  are  of  course, 
dignined,  and  they  don't  call  them  '**stunts."  They 
can  them  Sales  Plans  or  advertising  metnods,  or  bar- 
gain days.    And  they  pull  them  off  every  whip-stitch. 

AVhy  don't  you  do  the  same? 

Keeping  your  store  in  the  public  mind  is  your 
very  life  blood.  Let  the  public  forget  you  and  it  is 
(lOfMl  Night. 

•Stunts  are  therefore  valuable — very.     For  they 
are  dramatic  and  sensational. 

\\'hy  not  have  a  scrap  book  for  selling-stunts,  and 
write  in  it,  or  paste  in  it,  descriptions  of  every  good 
sclling-slunt  ycm  see.  In  due  time  that  book  would 
Ik'  as  precious  as  some  of  the  rare  copies  we  read 
about  in  the  papers  which  command  anywhere  from 
a  hundred  to  a  hundred  thousand  simoleons. 

Start  it  with  this  one,  l>eing  the  only  one  I  have 
room  for  here,  for  the  editor  is  stingy  on  the  space 
1  get.  On  a  certain  day  let  ever>^  tenth  customer  have 
his  ])urchase  free.  Advertise  it  in  your  newspai>er, 
your  show  window,  by  circulars.  It  will  be  ** differ- 
ent" it  will  attract  attention.  It  may  not  sell  many 
goods,  but  it  will  help  keep  you  on  the  map,  and  that 
is  what  vou  want. 


^hA.^  ^^a^  a&^L^ 

Cj3     CJ3    Cj3 

AVe  are  hearing  a  good  deal  about  fundamentals 
in  religion.  Let's  consider  fundamentals  in  business. 
Here  they  are —Turnover,  Diversified  Stock,  Adver- 
tising, Prices,  Selling. 

AVliich  is  the  most  important  I  I  will  answer  that 
nary  one  is  the  most  important.    All  are. 

(Continued  m  Page  24) 


12 


44th  year 


THE  TOBACCO  WORLD 


March  15,  1924 


March  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


13 


5=3 


r..n«n 


\y 


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•  I 


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iH'IFilli  llll^: 


riill 


News  From  Congress 

_        'AND 

Federal 
Departments 


a>fiiUJLi 


Little  Likelihood  of  Increasing  Tax  on  Cigars  and 

Cigarettes 

Washington,  D.  C. 

IJERE  now  seems  little  likelihood  that  any  se- 
rious effort  will  be  made  in  the  Senate  to 
increase  the  cigar  or  cigarette  taxes.  So  much 
opposition  arose  against  the  proposal  made 
by  Representative  John  N.  uamer,  of  Texas,  ranking 
Licinocratic  member  of  the  House  Ways  and  Means 
t  ommittee,  to  place  an  additional  $i  per  tftousand  on 
cigarettes,  there  is  little  inclination  on  tlie  part  of 
ISenators  to  repeat  the  incident. 

Tlie  ranking  mmonty  member  of  the  Senate 
Finance  ^^ommiiiee  is  Senator  Simmons,  of  ^orth  Uar- 
oliiia.  W  hen  the  ijarner  proposal  was  pending  in  tne 
House  ot  Representatives  he  declared  the  increase 
was  indefensible  and  indicated  that  if  it  was  retained 
in  the  bill  as  it  passed  the  House  he  would  light  its 
retention  in  the  Senate  draft  of  tne  revenue  revision 
iTipflsiire 

C  harles  Dushkind,  of  the  Tobacco  Merchants  As- 
sociation, and  the  group  of  representatives  of  the  to- 
bacco growers  of  Virginia,  Maryland,  Kentucky  and 
Ohio,  did  a  good  job  of  it  when  they  attacked  and 
brought  about  the  defeat  of  the  Gamer  amendment. 

Indications  are  that  the  tax  bill  will  not  be  placed 
lK?fore  the  Senate  by  the  Finance  Committee  much 
before  April  15.  There  is  grave  question  as  to  whether 
or  not  this  bill  will  be  passed  before  Congress  ad- 
jounis  or  recesses  early  in  June.  It  is  possible  that 
It  will  be  rushed  tlirough  during  the  final  days  of  the 
session,  but  should  this  fail,  the  promise  has  been 
j<iven  that  a  resolution,  providing  for  the  proposed 
twenty-five  per  cent,  reduction  in  1924  tax  payment^ 
on  the  basis  of  1928  incomes  will  be  adopted. 

MUeage  Case  to  be  Reopened  Very  Soon 
Reopening  of  the  interchangeable  mileage  ticket 
investigation  has  been  announced  by  the  Interstate 
Commerce  Commission,  and  notice  will  be  issued  in  a 
few  days  of  the  date  and  place  at  w^hich  hearings  will 
be  held  on  the  subject. 

Congress  passed  an  act  in  1922,  calling  upon  the 
commission  to  provide  regulations  for  interchangeable 
mileage  books,  as  a  result  of  which  the  carriers  were 
ordered  on  March  6,  1923,  to  adopt  a  system  of  inter- 
changeable script  coupon  tickets,  to  be  sold  in  books 
of  2000  miles  at  a  reduction  of  20  per  (M?nt.  from  the 
regular  passenger  fare  rate.  The  railroa^ls  took  the 
case  to  court  and  wore  successful  in  having  the  com- 
mission enjoined  from  making  its  order  effective.  The 
decision  of  the  court  was  upheld  by  the  United  States 
Supreme  Court,  which  pointed  out,  however,  that  this 


From  our  Washington  Bureau  622Albce  BuiLOiNG 


(lid  not  act  to  prevent  the  conunission  reopening  the 
subject.  Since  that  decision  there  has  been  a  wide- 
spread demand  for  additional  investigation,  and  sev- 
eral measures  were  introduced  in  Congress  calling 
upon  the  commission  again  to  take  up  the  subject. 


Railroads  Must  Have  Lower  Taxes  or  Higher  Freight 

Rates  Are  Inevitable 
Higher  freight  rates  are  inescapable  unless  a  halt 
is  called  in  the  increase  in  taxation  upon  the  railroads, 
according  to  E.  E.  Loomis,  president  of  the  Lehigh 
\'alley  Kailroad.  Taxes  on  the  carriers  during  the 
last  two  months  of  1923,  it  is  asserted,  ran  more  than 
^1,000,000  a  day,  and  totaled  $336,399,600  for  the  year, 
with  indications  of  an  increase  in  1924  of  some  $30,- 
000,000. 

Railroad  taxes  have  increase<l  160  per  cent,  m 
the  last  eleven  years,  Mr.  Loomis  declares,  while  di\d- 
dends  in  that  period  have  decreased  10  per  cent.  In 
1913,  the  taxes  paid  amounted  to  a  little  over  one- 
third  of  the  dividend  payments,  but  in  1923  they  w^ere 
more  than  15  per  cent,  greater  than  the  dividends. 

** Railroad  operating  costs  today  are  over  100  per 
cent,  greater  than  they  were  at  the  outbreak  of  the 
war,"  he  points  out,  *'*but  income  from  the  transpor- 
tation of  freight  and  passengers  is  only  50  per  cent, 
higher.  This  situation  has  been  met  only  by  an  eiior* 
mous  and  sustained  effort  to  get  more  tons  of  freight 
into  each  car,  more  cars  into  each  train,  more  work 
out  of  each  shop. 

'*In  the  steadily  increasii^  tax  burden  the  raiK 
roads  face  an  obstacle  which  cannot  much  longer  l)e 
overcome  by  operating  efficiency.  Unless  a  halt  is 
called,  railroad  rates  must  be  advanoid  to  provide  the 
money  to  pay  taxes.  The  situation  demands  the  help 
of  every  citizen,  whose  duty  it  is  to  see  that  the  taxes 
he  pays  are  wisely  expendeil,  and  with  the  same  sy^ 
tem  and  economy  which  should  characterize  any  busi- 
ness enterprise.'* 

Senate  Finance  Committee  Hard  at  Work  on  Tax 

Revision  Measure 

The  Senate  Finance  Committee  has  begun  its 
consideration  of  the  revenue  revision  bill,  and  is  faced 
with  the  necessitv  of  so  readjusting  rates  as  to  pre- 
clude anv  possibility  of  a  deficit  in  the  Treasury.  As 
the  bill  passed  the  House,  Treasury  actuaries  esti- 
mate, revenue  receipts  will  be  reduced  $443,000,000,  or 
$123,000,000  more  than  the  estimated  surplus  for  this 
vear  of  $323,000,000,  whidi  may  make  necessary  the 
restoration  of  some  of  the  taxes  eliminated  or  re- 
duced by  the  House. 

(Continued  on  page  14) 


C.  J.  DuBRUL  DEFINES  HAND-MADE  CIGAR 
In  the  recent  issues  of  some  of  the  tobacco  jour- 
nals there  have  appeared  articles  in  reference  to  what 
a  hand-made  cigar  really  is  and  what  should  be  termed 
a  hand-made  cigar,  where  the  distinction  between  ma- 
chine and  hand-made  goods  should  be  drawn. 

In  view  of  these  articles  C.  J.  BuBrul  visited  the 
American  Fair  Trade  League  and  discussed  the  mat- 
ter with  Edmond  A.  Whittier,  secretary.  Mr.  Whit- 
tier  asked  him  to  write  him  a  letter  setting  forth  his 
opinion,  which  he  did,  and  his  letter  follows : 

**  March  11th,  1924. 
Mr.  Edmond  A.  Whittier,  Sec'y, 
American  Fair  Trade  League, 
71  West  23rd  Street, 
New  York,  N.  Y. 
Dear  Mr.  Whittier: 

In  conformity  with  your  request  I  am  setting  forth 
my  opinions  as  to  where  the  line  of  differentiation 
should  be  in  designating  a  cigar  as  hand  made. 

Permit  me  first  to  set  out  a  few  facts  regarding 
our  Company,  The  Miller,  DuBrul  &  Peters  Mfg.  Co. 
was  foundeil  in  1870  and  has  for  the  past  fifty-four 
years  continuously  and  only  served  the  Cigar,  Ciga- 
rette and  Tobacco  Trade  in  the  United  States  and  the 
majority  of  countries  throughout  the  world.  We  have 
maufactured  C^igar  Manufacturers'  Supplies,  Tools 
and  Appliances  since  the  beginning  and  Cigar  Ma- 
chinery since  1889.  The  waiter  is  of  the  second  gen- 
eration tliat  has  made  this  service  their  life's  work 
and  inquiry  will  show  that  the  name  The  Miller,  Du- 
Bnil  &  Peters  Mfg.  Co.  is  not  only  a  tradition  but  a 
real  institution  of  sen  ice  in  the  Trade. 

Please  do  not  misinterpret  the  foregoing  as  att 
outburst  of  egotism.  These  facts  are  merely  recited 
in  order  that  you  may  place  your  own  valuation  upon 
the  following  opinions  for  Avhich  you  asked.  To  ex- 
press an  opinion  in  which  the  Trade  as  a  whole  would 
concur  would  be  as  difficult  as  it  would  be  to  accur- 
ately describe  and  classify  the  front  marks  used  on 
cigar  boxes  today:  Viz,  Blunts— Straights— Excep- 
eionales — Embajadores,  etc.,  even  such  marks  as  Per- 
fectos  and  Coronas  having  a  multitude  of  interpreta- 
tions. We  today  are  prepared  to  manufacture  and 
have  at  one  time  or  another  manufactured  every  one 
of  over  10,000  diff'erent  shapes  of  cigar  molds  and  are 
making  new  shapes  requested  every  day. 

To  the  WT-iter's  mind  the  simplest  way  to  arrive 
at  a  definite  conclusion  w^ould  be  to  classify  cigars  into 
but  two  classes — Hand-made  and  ^lachine-made.  Plac- 
ing in  the  latter  classes  all  cigars  of  which  either  the 
complete  operation  of  bunch  making  or  the  complete 
operation  of  rolling  or  lx)th  are  perfonned  on  a  ma- 
chine. If  this  classification  lx»  accepted  we  must  then 
define  the  terms  Machine.  I  do  not  believe  it  matters 
that  Machinery  has  been  used  in  the  preparation  of 
tlie  material  of  w^hich  a  cigar  is  made  such  as  tobacco 
cleaners,  sifters,  cutters,  dryers,  casers  and  stripi)infr 
machines,  a  cigar  could  still  l>e  hand-made.  A  suit 
of  clothes  can  be  hand-made  even  though  the  cloth  was 
made  by  machinery'. 

It  is  not  necessary  to  do  more  than  make  the  bare 
statement  that  such  tools  and  supplies  as  wrappers, 
boards  and  knives,  tuck  cutters,  molds,  paste  cups, 
bundling  racks,  mold  presses,  etc.,  are  positively  not 
machines.  Where  most  controversy  on  this  point  will 
arise  is  in  that  class  of  appliances  or  facilitating  de 
vices  w^hioh  are  so  frequently  and  so  erroneously 
termed  machines.  In  this  class  comes  the  suction 
tables,  suction  boards  and  the  so-called  hand  bunch 


machines — the  very  term  "hand"   belying   the   name 
inachiiie. 

These  devices  do  not  eliminate  the  hand  opera- 
tion of  measuring  or  shajjing  the  filler  or  the  spread- 
ing of  the  binder  to  make  the  bunch  in  the  case  of  the 
so-called  hand  bunch  machine  or  the  spreading  and 
rolling  of  the  wrapper  on  the  bunch  in  the  case  of  the 
suction  tables. 

With  both  of  these  devices  there  is  nearly  as  much 
personal  judgment  called  for  on  the  part  of  the  oper- 
ator as  where  they  arc  not  used  and  whatever  me- 
chanical movments  there  may  be,  are  operated  by 
hand.  It  is  true  that  the  suction  to  hold  the  wrapper 
in  i^lace  on  the  suction  table  is  usually  created  by  a 
mechanical  driven  fan,  but  there  are  today  and  have 
been  for  years  wooden  cigar  wrapper  boards  which  are 
perforated  and  to  w^hich  suction  is  applied  as  in  the 
rog-ular  suction  table  and  we  have  already  conceded 
that  boards  and  knives  are  tools  not  machines. 

Even  though  an  electric  car  may  operate  with  cur- 
rent generated  by  water  power  one  would  not  call  it 
a  Water  Car,  would  they? 

It  is  the  humble  opinion  of  the  waiter,  therefore, 
that  cigars  made  on  suction  tables,  so-called  hand 
bunch  machines  and  facilitating  devices  of  that  char- 
acter are  still  hand-made,  popular  opinions  and  use- 
aue  notwithstanding,  and  that  the  term  machine  should 
be  used  and  applied  to  the  so-called  automatic  ma- 
chinery, preferably  that  class  of  bunching  machines, 
rolling  machines  and  complete  cigar  machines  which 
are  power  driven  and  in  which  the  judgment  of  the 
ojjerator  is  in  a  srreat  part  eliminated  or  at  least  trans- 
ferred from  the  actual  making  of  the  cigar  to  the  op- 
eration of  the  machine. 

It  matters  not  in  the  opinion  of  the  writer  whether 
a  handmade  cigar  is  branded,  banded  or  packed  by 
hand,  by  appliances  or  bv  automatic  machinery,  it  still 
remains  a  hand-made  cigar. 

Yours  verv  trulv, 

•  •'7 

The  ^kfn.LER,  DuBrul  &  Peters  Meg.  Co. 

C.  J.  DuBrul, 
C.  J.  DuBrul  Pn'sifh'uf. 


LONGBOTTOM  pipe  now  LONDON  MADE 
The  Lon^bottom  Pipe,  invented  by  Cantain  C.  II. 
T.<»ngbottom,  is  now  patented  in  England,  Canada  and 
France,  and  patent  is  pendinar  in  this  country.  The 
English-made  Longbottom  Pipe  retails  for  $7  aiul 
Ca])tain  Longbottom  states  that  it  cannot  be  sur- 
l)assed.  This  pipe  has  a  patented  reservoir  to  collect 
the  moisture  from  the  smoke  before  it  reaches  the 
mouth,  thus  insuring  a  cool,  dry  smoke. 


FEDERAL  TRADE  COMMISSION  DROPS  LORIL- 

LARD  COMPLAINT 

The  complaint  of  the  Federal  Trade  Commission 
auainst  the  P.  Lorillard  Company,  in  the  case  against 
the  AVholesale  Tobacco  and  Cigar  Dealers'  Association 
of  Philadel[)hia,  its  officers,  members  and  directors, 
has  l)een  dismissed  on  account  of  the  answers  of  the  re- 
spondents and  the  testimony  and  evidence  presented. 

A.  SANTAELLA  RETURNS  TO  TAMPA 

Antonio  Santaella,  manufa^wr  of  ''Optimo'' 
ciuars,  has  returned  to  his  factor\'  in  Tampa  after  a 
vacation  spent  at  Havana.  He  was  accompanied  on 
the  trip  by  his  wife  and  two  daughters. 


14 


44th  year 


THE  TOBACCO  WORLD 


March  15,  1924 


.March  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


News  from  Congress 


(Continued  from  page  12) 
Short  public  hearings  will  be  held  by  the  commit- 
tee but  it  s  plamied  not  to  duplicate  the  work  of  the 
I  louse  Ways  and  Means  Committee.  It  is  probable 
hat  tlie  hearings  will  be  devoted  largely  to  he  testi- 
monv  of  repres^entatives  of  industries  on  which  taxes 
we^e  reducid  bv  the  House,  in  the  rates  of  which  the 
Senate  may  wi'sh  to  make  increases  in  order  to  pre- 
vent a  possible  deficit.  ,      r>.       x     • 

Tlie  course  of  the  n.oasure  in  the  Senate  is  one 
of  unoertahitv,  regardless  of  what  the  committee  may 
do  the  ^vav  of  amending  the  bill  as  it  passed  the 
House.  The  Senate  rules  afford  opportunity  for  un- 
limited debate  bv  individual  members  and  for  unlim- 
ited offering  of '  amentbnents  unless  unainmous  con- 
sent agreements  can  be  reached  on  those  subjects. 

A  strong  effort  will  be  made  to  restore  the  rates 
pr.,,K.sed  in  the  so-called  Mellon  ,,lan,  the  Presiden^ 
Living  announced  his  opposition  to  the  rates  carried 
in  the"  House  bill  and  reiterating  his  approval  of  the 
Treasury  recommendations  which  the  House  rejected. 

Overpayments  of  Income  Tax  in  1918  to  be  Adjusted  in 

Spite  of  Expiration  of  Time  Limit 

Business  men  and  others  who,  in  1918,  overpaid 

the  (iovernment  are  to  be  afforded  an  opportunity  to 

recover  such  overpayments  under  legislation  which  is 

now  iK'fore  Congress.  _,         , 

nider  the  present  method  the  Treasury  Depart- 
ment, notifying  a  taxpayer  of  an  '^^^f^''^^\^l^^^^ 
ment  iust  iK^'ore  the  statute  of  limi  ations  becomes 
effective,  mav  grant  him  additional  time  for  investi- 
gation <»f  thJ  charge  upon  the  filing  of  a  waiver,  but 
This  waiver  does  not  operate  in  favor  of  the  taxpayei 
should  it  be  found  that  the  Government  has  collected 

The  effect  of  the  new  legislation  will  be  to  allow 
the  final  and  accurate  settlement  of  taxpayers*  returns 
within  the  period  covered  by  the  waiver,  whether  it  re- 
sults in  favor  of  the  taxpayer  or  the  Government 
Similar  legislation  was  enacted  by  Congress  to  take 
care  of  this  situation  with  respect  to  1917  income  tax 

returns.  ,      -^  ,..         .,,.t 

A  report  iust  submitted  to  the  House  ^^  ays  and 
Means  Committee  bv  the  Bureau  of  Internal  Revenue 
;hows  10.152  refunds  of  i^KM^O  or  mf  ^\  *«,  Jf  ^'%^f 
itmde  during  the  fiscal  vear  '^^^'^^  '^f  l^il^^l^^^^^^^^^ 
of  less  than  J(ilOOO,  involving  a  total  of  $12.i,99i,»Ji». 

UNITED  EARNINGS  INCREASE 

The  statement  of  the  United  Cigar  Stores  Com- 
nanv  of  America  shows  an  increase  m  earnings  tor 
the  vear  1928  over  1922  of  $398,122.  The  earnings  tor 
th©  vear  1923  equal  $13.51  per  share  of  common  stock 
outstanding  while  for  the  year  1922  the  figure  was 
il2.30.  The  total  suri)lus  shows  an  increase  of 
$1,483,804,  or  $8,001,875. 

HIGH  SUMATRA  PRICES  EXPEC¥eB 

It  seems  to  be  the  general  opinion  that  high  i)rices 
will  prevail  at  the  coming  inscriptions  of  Sumatra  to- 
ha(M?o  held  in  Amsterdam,  althouirh  there  seems  to  be 
much  off-color  tobacco  in  this  year's  offerings.  Buyers 
are  collecting  in  large  numbers. 


News  from  Altoona 


Altoona,  Pa.,  March  15,  1924. 
USINESS  is  showing  some  improvement  in  Al- 
toona and  the  surrounding  counties,  according 
to  the  reports  of  the  jobbers'  salesmen,  who 
cover  the  nearby  towns  each  week.  Collec- 
tions are  reported  good  and  the  outlook  for  spring 
business  is  very  promising. 

William  W.  Blake,  of  the  William  W  Blake  Com- 
pany,  is  sojourning  in  Philadelphia  and  Atlantic  City 

for  a  few  weeks.  ^,  .,    ,  i  ,  •       tt      i 

-Havana  RiblK)n''  and  -Philadelphia  Hand 
Made''  products  of  Bayuk,  Incorporated,  are  enjoy- 
iiiL^  a  big  sale  in  the  Altoona  district. 

Edgar  Thomas,  the  *' Happy  Sam"  man  of  John 
H  AVitter  k  Son,  is  working  the  towai  on  this  well- 
known  brand.  -Happy  Sam"  cigars  have  been  on  tins 
market  for  the  past  thirty-five  years,  and  are  still  en- 
iovinff  a  large  sale  in  this  vicinity. 
^*  George  II.  Stone,  of  the  New  York-Tampa  Cigar 
Companv,  has  been  with  us  for  the  past  ten  days  word- 
ing on  -Personality"  cigars.  This  brand  has  a  splen- 
did distribution  in  the  Altoona  district  and  is  m  a 
erv  healthv  condition.  The  AViUiam  W.  Blake  Jom- 
pany  are  the  local  distributors  of  the  -Personabty 

• 

''^^  Bill  l^rendal,  of  E.  Popper  &  Company,  Incorpo^ 
rated,  has  been  in  town  doing  some  very  mee  work 
on  -Popper's   Ace"   and  -Popper's  Eight-Cen  er 
*'Big  Bill,"  has  secured  some  very  fine  placements  on 
these  well-known  brands.  .      i    *  fV,« 

B  J  Conlon,  proprietor  <»f  the  cigar  stand  at  the 
Penn  Alto  Hotel,  has  returned  from  a  vacation  trip  to 
New  Orleans  and  points  in  Florida.    ^     ^   „     . 

-La   Fendrieh"    and    -Charles    Denby"    cigars, 
picducts  of  H.  Fendrieh,  InconM)rated,  are  gi'^^^^JK 
n  popular  demand  with  the  smokers  m  Altoona  and 
\ieinitv.    Both  of  these  brands  en.ioy  a  wide  distribu- 
tion and  a  large  repeat  business. 

Joe  Patterson  has  l)een  in  charge  of  the  cigar 
Btand  at  the  Hotel  Penn  Alto,  during  the  absence  ot 
the  proprietor,  B.  J.  Conlon.  Joe  is  known  to  the 
smoking  public  for  miles  around,  and  bo>'8,  maybe 
Shk  ain't  some  saleslmly.  She  knows  the  brands  and 
their  smoking  qualities.  Her  pleasant  smiles  and  cour- 
tesv  to  the  trade  has  made  her  a  popular  favorite 
in  the  cigar  fraternity.  The  boys  will  walk  miles  to 
see  one  of  her  smiles  and  smoke  the  cigars  of  her  se- 
lection. 

\  ours  truly, 

ALLEGHENY  PAT. 


AMERICAN  CIGAR  COMPANY  EARNS  $7.49  PER 

SHARE 
Net  earniiiirs  for  the  American  Cigar  Company 
for  the  vear  1923  are  $1,724,712  after  all  deductions 
for  taxes,  etc..  as  against  $1,636,267  for  the  year  1922. 
After  deducting  preferred  dividends  a  balance  equal 
to  i^7.49  on  the  $15,000,000  common  stock  is  left.  Ihe 
1922  earnings  were  equivalent  to  $6.90  per  share  on 
the  c<>mmon. 

LIGGETT  &  MYERSDECLARE  DIVIDEND 
At  a  meetimr  of  the  board  of  diyectors  of  the  Lig- 
tfert  &  Mvers  Tobncco  Companv  a  dividend  ot  1%  per 
rent,  was  declared  on  the  preferred  stock  of  the  com- 
panv. pavabie  April  1st  to  stockholders  of  record  at 
the  dose  of  business  March  17th. 


Complimentary  to  Good  Cigars! 

{a)     Good  Tobacco: 

{b)     Wise  Selection  and  Blending: 

(c)     Cigars  Well  Made: 

{d)    The  Right  Container  to  Pack 
them  in. 

SPANISH  CEDAR  properties,  blend,  and 
fix  as  if  by  Magic,  all  the  active  principles  in 
Tobacco  that  contribute  to  the  perfect  enjoy- 
ment of  GOOD  CIGARS. 

USE  SPANISH  CEDAR  BOXES,  and 
provide   your  Brands: — 

for  {a).    Protection  against  Deterio- 
ration: 

Continued  Mellowing  and 
Improved  Aroma: 

A  Practical  Guarantee 
against  Breakage  and 
Distortion: 

The  most  Attractive  and 
Satisfactory  Package  of 
all. 


"   {b\ 


{cl 


"   {d\ 


SPANISH  CEDAR  CIGAR 


_ 


Meet  Every  Requirement 


•  11  1 1 


|n|i||MMpitii|ii,ii'n'|i;;ir:'il'.iiii| 


'■^'^'liiiiiiiii' 


■liiii 


■    1    'Jllli,, 


HMlillllilillliilllillll 


16 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


March  15,  1924 


.^!!i^^S^fr^^!!iPi!!^^ 


i  ■ /'•a1  |y•^'»V•^■i  .VaxI 


RELIABLE  FIRMS  OF 

RK,  PENNA 


"When  you  know  your  goods  are  right,  stand  fkm  be- 
hind them  and  push  them  along,  let  the  world  know  about 
your  product,  advertise  the  fact  and  get  the  results." 


H.  G.  BLASSER  &  CO. 

PACKERS  AND  DEALERS 

Leaf  Tobacco 

FANCY  FLORIDA  and  GEORGIA  WRAPPERS 

Stripped  and  Booked  PenntjlTania  and  Ohio  Tobaccos 

Samples  and  quotations  cheerfuUg  submitted 


Robert  Schubert  Co. 

124  MAIDEN  LANE,  NEW  YORK 

SUMATRA  and  HAVANA 


York  Office,  Queen  and  York  Streets 


C.  S.  GABLE 

CIGAR  MANUFACTURER 

Main  Factory  and  Office,  Queen  and  York  Stt. 

Branch  Factories:    Strinestown,  Pa.;  Jacobus,  Pa. 

Maker  of  ** FORUM"  Mild  Havana  Cigar,  *' DOUGLAS  FAIR- 
BANKS," *« CERTIFIED  CHECK"  and  *« HAMILTON  FISH" 


C.  H.  Plitt  Cigar  Co. 


MAKERS  OF 


"CasUda"  Cigar,"  10c  and  up 
"20th  Century,"  8c  "New  Century,"  8c 


CIGARS  OF  QUAUTY 


^(5w*^^W!ijlSijt>i>^^ 


l4 


GEORGE  McGUIGAN  DIES 

George  McGuigaii^  leaf  tobacco  dealer  of  Red 
Lion,  Pa.,  passed  away  following  an  operation  for  ap- 
pendicitis at  the  York  Hospital  on  March  4th.  He  was 
sixty-eight  years  of  age.  Mr.  McGuigan  was  stricken 
wliiie  attending  a  meeting  of  the  Fraternal  Order  of 
Elks  at  York,  and  was  removed  to  the  hospital  the 
following  day  and  inunediately  operated  upon.  He 
passed  away  two  days  later.  The  funeral  services  were 
at  his  home  in  Kcd  Lion  on  March  7th.  He  is  sur- 
vived by  his  widow,  two  sons  and  one  daughter. 


SCHULTE-UNITED  DEAL  BEING  REVIVED 
Rumors  are  afoot  that  negotiations  are  again  un 
der  way  for  the  merging  of  the  Schulte  and  Unite* 
Cigar  Stores.  The  rumor  is  based  on  the  fact  that  ; 
special  meeting  of  the  stockholders  of  the  United  Ci 
gar  Stores  Company  has  been  called  for  April  Ist  t' 
approve  the  changing  of  the  par  value  of  the  commoi 
stock  from  $100  par  value  to  a  par  value  of  $25. 


ERNEST  BERGER  BRINGS  SUIT  FOR  $100,000 

Thomas  Palmer  and  W.  B.  Dickinson,  attorneys  of 
Tampa,  have  been  retained  by  Eniest  Berger,  former 
president  of  the  Tampa-Cuba  Cigar  Company,  in  his 
suit  for  $100,000  damages  for  libel  by  the  board  of 
(lirectors  of  that  concern.  Mr.  Berger  claims  that  alle- 
irations  were  made  at  the  time  his  administration  w^as 
attacked  by  members  of  the  board  and  he  was  voted 
out  of  the  presidency  of  the  concern  about  a  year  ago. 


GEORGIA  TEST  CASE  PROVES  FLIVVER 
What  was  looked  on  by  some  as  a  test  case  of  th' 
new  Georgia  tax  law,  requiring  a  10  per  cent,  tax  oi 
all  sales  of  cigars  and  cigarettes,  has  been  settled  b> 
the  defendant  agreeing  to  pay  the  tax  under  disput< 
and  costs,  thus  bringing  the  case  to  a  close.  The  oast 
was  being  watched  ^dth  much  interest  in  the  hope? 
that  the  State  would  lose. 


GRIFFIN  VISITS  TAMPA 

Fred  B.  Griffin,  manager  of  the  ConneelMt  VWl#y 
Co-operative  Association,  is  visiting  in  Tampa  am 
expects  to  call  on  the  larger  cigar  manufacturers  ther« 
in  the  interests  of  his  association. 


18 


44th  year 


THE  TOBACCO  WORLD 


March  15,  19:!4 


March  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


19 


Detroit  News 


(Continued  from  Page  10) 

W.  B.  McBurney,  representing  R.  A.  Bachia  & 
Company,  New  York,  N.  Y.,  called  on  the  trade  here 
last  week,  and  signed  the  Tobacco  World  register  be- 
fore departing  for  the  West. 

Samuel  T.  Gilbert,  president  of  the  Webster  Cigar 
Company,  has  returned  from  a  three  weeks  trip  to  the 
Pacino  Coast.  Mr.  Gilbert  reports  the  Webster  brand 
as  repeating  rapidly  with  his  distributors  in  Portland, 
San  i^'rancisoo,  Los  Angeles  and  Seattle. 

**Pancho  Arango'*  cigars  (William  J.  Seidenberg 
Corporation),  are  being  well  placed  in  this  city  by  the 
Baiiey-Wilkins  Company,  Detroit's  youngest  jobbing 
fii-m.  Other  brands  distributed  by  this  progressive 
tiim  are,  "Meditation,"  **Tiiford's,''  "Don  Antonio*' 
and  '*La  Amo."  According  to  the  rei)ort  received 
from  Mr.  Bailey  and  Mr.  Wilkins,  their  brands  are  re- 
peating in  tine  shape  and  that  they  are  enjoying  a 
very  prontable  business. 

llic  San  Tehno  Cigar  Manufacturing  Company, 
makers  of  "Joan  of  Arc,''  "La  Kesta,"  ** Robert  i^a- 
con"  and  "Court  Royal"  cigars,  will  open  up  their 
own  distributing  agency  for  their  brands  in  Wayne 
County.  "Jack"  Murphy,  formerly  of  the  Harry  W. 
AV  atson  Company,  has  taken  the  managership  of  the 
distributing  plant  and  will  have  associated  with  him 
a  number  of  expert  cigar  salesmen  who  will  put  the 
San  Tehno  products  over  the  top.  Heatlquarters  of 
the  company  will  be  located  at  1970  East  Forrest 
Avenue,  occupying  a  part  of  the  San  Telmo  factory, 
and  will  be  known  as  the  San  Telmo  Distributing  Com- 

Bernard  Schwartz,  president  of  the  Bernard 
Schwartz  Cigar  Corporation,  manufacturers  of  *'R.  0. 
Dun'*  cigars,  has  returned  from  a  vacation  of  two 
weeks  at  Atlantic  City. 

"Ted"  Peterson,  vice-president  of  AVilliam  Tegge 
&  Company,  manufacturers  of  '*Sol  Smith-Russell'* 
and  *'Mark  Hopkins"  cigars,  has  returned  from  a  six 
weeks  trip  to  the  Pacific  Coast.  Mr.  Peterson  states 
he  was  well  pleased  with  the  business  his  brands  are 
enjoying  in  the  western  territory. 

Fred  J.  W.  AUen,  retail  sales  manager  for  Bayuk 
Cigars,  Incorporated,  has  been  spending  a  few  days 
here  with  Charles  W.  H.  Robinson,  local  manager  for 
the  Michigan  district.  Fred  says  he  is  well  pleased 
with  the  way  ** Prince  Hamlet,"  ** Havana  Ribbon" 
and  "Philadelphia  Hand  Made"  are  making  friends 
with  the  Detroit  smokers.  The  local  branch  has  a  staff 
of  a  dozen  salesmen,  who  keep  the  trade  well  stocked 
on  the  Bayuk  products. 

**Bcn"  Straus,  of  A.  Santaella  &  Company, 
Tampa,  Fla.,  of  "Optimo"  and  **Alluro"  fame,  gave 
us  the  once-over  last  week.  '*Ben"  states  his  brands 
are  doing  fine  in  all  sections  of  the  country  and  that 
his  ** Optimo"  cigar  is  growing  in  popular  favor  with 
the  smokers  everywhere. 

** Personality"  cigars  (New  Y^ork-Tampa  Cigar 
Companv),  are  prominently  displayed  this  week  in  the 
windows  of  the  **Bert"  Johnson's  chain  stores. 
**Bert"  informs  the  writer  that  this  brand  is  making 
many  friends  in  Detroit,  and  that  he  is  having  won- 
derful success  with  this  high-grade  brand. 

**Mort"  Hammer,  of  Marcclino  Perez  &  Company, 
manufacturers  of  the  famous  '*Tuval,"  ''Count  Pont- 
chartrain"  and  "Redencion"  clear  Havana  cigars,  wa& 


on  the  list  of  visitors  here  last  week.  "Mort"  reporis 
a  big  business  on  his  brands  all  along  the  route  cov- 
ered this  trip.  These  three  brands  enjoy  a  very 
healthy  sale  in  the  Motor  City,  and  are  leaders  in  the'r 
class. 

The  Subway  Cigar  Company,  which  was  locate  1 
at  749  Griswold  Street,  and  operated  by  "Lou"  Oli- 
ver, has  been  closed  by  the  creditors.  This  store  was 
located  in  the  heart  of  the  downtown  district  and  en- 
joyed a  good  business  for  many  years. 

The  W.  W.  Tucker  Cigar  Company,  in  the  Dime 
Bank  Building,  is  showing  the  most  attractive  window 
display  of  "Chancellor"  cigars,  ever  seen  in  our  great 
city.  The  work  and  designs  are  the  craft  of  our  old 
friend  Harry  Parr,  Michigan  representative  of  the 
American  Cigar  Company.  The  "Chancellor"  cigar 
enjoys  a  wide  distribution  in  our  section,  and  accord- 
ing to  reports  the  brand  is  increasing  in  sale  with 
every  dealer. 

"Mike"  Stone,  of  the  New  York-Tampa  Cigar 
Company,  manufacturers  of  "Personality"  cigars,  has 
returned  from  a  three  weeks'  trip  through  the  State 
of  Pennsylvania  in  the  interest  of  "Personality"  ci- 
gars. 

Many  attractive  window  displays  are  seen  through- 
out the  city  during  the  past  ten  days,  all  local  brands 
were  represented.  The  billboards  are  also  getting 
their  share  of  the  business. 

Yours  truly, 

ALWAYS  ONE  EVERY  MINUTE 

Washington,  D.  C. 

A  billion  dollars  a  vear  are  taken  from  the  Amer- 
ican  people  by  fraud  schemes  operating  through  the 
mails,  according  to  Horace  J.  Donnelly,  senior  assis- 
tant solicitor  for  the  Post  Office  Department,  who  urges 
that  a  concerted  campaign  be  taken  by  such  organiza- 
tions as  the  National  Vigilance  Committee  of  the  As- 
sociated Advertising  Clubs  of  the  World,  better  busi- 
ness bureaus,  investment  bankers*  associations  and 
other  orgainzations  with  a  view  to  stamping  out  these 
swindlers  and  diverting  the  money  to  legitimate  busi- 
ness channels. 

"It  is  amazing,"  declared  Mr.  Donnelly  befoi" 
the  Investment  Bankers'  Association  convention  iu 
Washington,  "that  so  many  people  in  this  enlightened 
age  are  willing  to  l>e  duped,  but  their  desire  to  g«  t 
something  for  nothing,  or  a  lot  for  a  little,  seems  1  » 
overcome  all  efforts  to  protect  them.  So  strong  a  hoi  I 
has  the  crook  on  his  victim  in  many  eases  that  tli  - 
department  is  severely  condemned  by  the  latter  f<  ' 
putting  the  swindler  out  of  business,  the  dupe  sti  I 
believing  that  the  false  promises  of  riches  will  be  ful- 
filled." 

Mr.  Donnelly  cited  a  number  of  <»ses  of  fran 
ranging  from  thousands  of  women  who  paid  ten  cent 
for  ten  yards  of  silk  thread,  believing  they  were  ge' 
ting  ten  yards  of  "l>eautiful  silk  for  making  shn 
waists"  to  oil  promotion  schemes  which  have  mulcts 
the  public  of  more  than  $100,000,(KK)  during  the  pa> 
two  years.  No  commodity  is  free  from  the  machinr. 
tions  of  these  crooks,  he  asserted. 

LiNZ. 


What  This  Machine 
Wm  Give  You 

The  advantages  of  using 
the  Model  L  Machine 
for  working  short  filler 
may  be  summed  up  as 
follows: 

I.  Straight  or  shaped  work, 

both  well  done, 
a.  Makes  right  or  left  hand 

bunches  perfectly. 

3.  Uniform  size  and  weight 
of  bunches  assured. 

4.  A  very  substantial  saving 
in  labor  costs. 

5.  It  will  work  large  sixe  or 
mixed  CUT  scrap. 

6.  A  long,  even  rolling  for 
better  smoking  qualities. 

7.  Damp  or  dry  tobacco 
handled  with  equally  good 
results. 

8.  Low  cost  of  upkeep:  does 
not  easily  get  out  of 
order. 

9.  The  easily  adjustable 
weighing  scale  meets  all 
requirements  as  to 
changes  in  sizes  and 
weather  conditions. 

10.  Fluffy  filler  because  the 
tobacco  is  lifted  from  a 
hopper— a  decided  im- 
provement over  the  grav* 
ity  method  of  feeding. 

Price  $650  Complete 

l.o.b.  Factory,  Newark,  N.  J. 


450  to  500  Bunches  an  Hour 
Straight  or  Shaped  Work 

That  is  what  one  Model  L  Universal  Short  Filler  Bunch  Machine 
will  turn  out  for  you. 

On  that  basis  figure  out  how  quickly  the  machine  will  pay  for  itself. 
On  that  basis  figure  out  how  much  you  are  losing  by  not  using  this 
Bunch  Making  Machine. 

One  user*  writes:  "The  bunch  machine  has  reduced  the  cost  of 
our  binders  at  least  50  fo  and  there  is  also  quite  a  saving  on 
scrap  as  well  as  reducing  the  labor  costs.  One  beauty  about 
your  machine  is   that  every  thousand  cigars   weighs  alike" 

^Name  giv«n  on  r«qu«8t. 

The  Model  L  Universal 
Short  Filler  Bunch  Machine 

has  been  developed  to  a  point  of  efficiency,  speed  and  accuracy  that 
completely  overcomes  all  the  objections  that  cigar  manufacturers 
have  experienced  in  the  past  with  short  filler  bunch  machines. 
If  you  haven't  seen  this  new  Short  FUler  Bunch  making  machine, 
write  or  wire  for  our  price  ^  aiKi  catalogue  or  for  a  representative 
to  call. 

UNIVERSAL  TOBACCO  MACHINE  CO. 

116  WEST  32nd  STREET,  NEW  YORK  Factory:  Newark,  N.  J. 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Would 


March  15,  1924 


March  15,  1924 


Say  You  Saw  It  in  The  Tobacco  WoBiiD 


44th  year 


21 


u 


Judge 

for 
Yoursdf 


^m 


i^' 


^!^. 


N^ 


The  world^s  most  famous  and 

largest  selling  high  grade  dgaretu 

Turkish  Cigarettes  conuin  no  of  the  fine*  vtrietk*  Vf*"^ 

.rtificial'flavoring  and  are  and  are  appreciated  and  de- 

therefore    purer    and    better  aired  by  nnoker.  who  demand 

than  other  kinds  of  cigarette*.  the  be«  the  world  has  to  ofto* 

MURADS  are  made  only  of  In  cigarettet.  ,♦ 

10095  Pure  Turkish  Tobacco  -^    ■-...-.   i^¥»' 


m*r* 


MURAD 


"HOOK  UP"  YOUR  BRANDS 

WITH  NEW  TRADE 

BY  PACKING  YOUR  CIGARS 

IN  WOODEN  BOXES 

WE  MAKE  GOOD  BOXES-TRY  US 

Windsor  Cigar  Box  Co. 

WINDSOR         ——- PENNA. 


GONZALEZ  &  MENDEZ,   Inc. 


■jH/v'  #  •••«•-•  r  IM    Miu<>ll» 


CLEAR  HAVANA  CIGARS  EXCLUSIVELY 
TAMPA,  FLORIDA 

EDW.  WODISKA,  General  Representative 


THE  RETAILER  AND  MAIL  ORDER  COMPETITION 

By  Frank  Farrington 
IE  cigar  dealer  in  the  large  city  has  the  idea 
that  the  mail  order  houses  are  supported  al- 
most entirely  by  rural  trade.  The  Philadel- 
phia dealer  thinks  of  mail  order  houses  a« 
concerns  that  exist  only  in  Chicago  and  that  sell  prin- 
cipally to  the  farmers  of  Montana,  Minnesota  and  the 
Dakotas.  He  does  not  know  that  Sears,  Roebuck  & 
Company  send  out  a  1200-page  catalog  from  Philadel- 
phia with  a  Philadelphia  address  on  it  and  no  mention 
of  Chicago.  He  does  not  realize  that  one  of  the  largest 
mail  order  houses  is  the  Chas.  William  Stores  of  New 
York.    The  catalog  house  is  no  longer  a  western  prod- 

11  Cl 

It  is  doubtful  whether  one  cigar  dealer  in  a  hun- 
dred regards  the  mail  order  house,  the  catalog  house, 
as  a  competitor  in  his  line.  This  is  because  he  does 
not  know  the  extent  to  which  all  the  members  of  some 
families  in  his  section  study  mail  order  catalogs.  The 
men  of  the  families  that  receive  these  big  catalogs  look 
them  Uirough.  When  they  are  smokers  they  naturally 
investigate  the  prices  on  tobacco  products. 

You  may  be  selling  those  same  goods  for  as  low 
prices  and  yet  lose  trade  to  the  mail  order  house  be- 
cause its  advertising  reaches  a  consumer  m  your  ter- 
ritory who  is^  not  one  of  your  patrons  and  does  not 
know  your  prices. 

The  dealer  in  the  smaller  town  suffers  more  from 
mail  order  competition  than  the  ^1*^,,^^^,^^ 
city  dealer  should  not  ignore  this  method  of  drawing 
awav  his  trade.  And,  while  I  have  reference  more  par- 
ticularlv  in  this  case  to  the  big  catalog  ^o««^8  ^^^^^^^«^f 
everything,  the  mail  order  cigar  man  requires  consid- 
0  a  ion  too,  even  more  consideration,  because  he  ha 
hJc  oMxr  mailing  list  which  embraces  many  of  your  cus 
o  «eS  a'S'riaches  them  frequently  with  wha^  se^n 
to  tbem  to  be  very  good  offers,  though,  to  be  sure,  tnej 

ue   often  offers'of  brands  tot'^Hy.l^^X/ely  r 
buyer,  perhaps  brands  with  names  which  so  closely  re 
Jemble  their  favorite  brands  as  to  deceive  them  into 

"'''Tt'^'not  necessarily  price  that  induces  smokers  to 
buv  from  catalogs.  They  believe  they  a«  getting  a 
JrJnA  nriee  but  thev  mav  not  even  know  what  pnw 
fhey  wouTd  Ket7pay- locally  f o'"  «{f  -oburS" 
Thev  buy  mainly,  because  they  are  asked  to  .t>ny.^ 
cause  th^  advertising  comes  to  them  and  interest* 
them  in  the  goods  and  makes  them  want  them. 

It  is  true  that  the  mail  order  man's  advertieomciit 

may  not  a™d  probably  does  not  offer  any  adv«xtaKo. 

over  what  you  offer  right  in  your  store,    "the  cus 

♦nm^r  were  standing  in  your  store  with  your  advaii 

age7aTh^nd.whilf  considering  the  supposed  advai.^ 

entlv  buy  aa  good  for  by  mail. 

.  The  mail  order  advertisement  «^^l^^lJ^\^.: 

when  he  cannot  look  into  y««'-  '^"^,<'^.f„ynhiSV 
Le  and  see  its  values,  and  T^hen  lie  is  "2*  thuAm. 

{Continued  on  Page  21) 


Short  Filler  Bunches  Good  Enough 
To  Put  In  Moulds  Automatically— 


The  mechanical  operation  of  placing  bunches  in  moulds  automati 
cally  is  not  an  unusual  principle.    But  the 

Quality  Production 

DUREX 

Bunch  Machine 

is  the  ONLY  ONE  that  utilizes  this  principle  to  speed  up 
and  increase  production  on  short  filler  bunches. 
Why? 

Because  the  Durex  produces  bunches  of  a  quality  and  un- 
iformity that  eliminates  the  necessity  of  hand  selection- 
bunches  GOOD  ENOUGH  to  put  in  moulds  automatically. 


Write  for  deacriptive  booklet  and  information  regarding  our  aalea-aervice  plan. 

A  poat  card  will  bring  it  to  you. 

THE  MILLER  DuBRUL  &  PETERS  MFG.  CO. 


NORWOOD 


CINCINNATI 


OHIO 


MAIL  ORDER  COMPETITION 

(Vontinued  from  page  20) 

Unless  you  are  going  after  a  man's  trade,  how 
can  you  hope  to  get  it  m  competition  even  witn  a  mail 
order  house  a  thousand  miles  away  that  is  gomg  atier 
it,  that  is  advertising  to  him  and  telling  him  what  it 
offers!  You  must  advertise  your  store  and  your  ad- 
vantages to  the  men  whose  trade  you  want.  You  must 
get  them  sold  on  your  advantages  and  then  they  will 
not  feel  that  the  mail  order  competitor  offers  them 
much  worth  considering. 

You  have  this  to  consider  seriously  m  reaching 
out  after  new  trade,  and  you  also  have  it  to  consider 
in  holding  the  trade  you  already  have.  You  caimot 
count  on  men  continuing  to  trade  with  you  just  because 
they  always  have.  **Once  a  customer  always  a  cus- 
tomer'' is  not  a  safe  rule  to  regard.  Competition  of 
any  kind  that  is  offering  this,  that  or  the  other  thing 
to  your  patrons  is  going  to  land  some  of  them  if  you 
ilon't  watch  them,  and  it  will  probably  land  some  of 

them  anyway.  .         ,      , 

You  should  make  sure  that  the  men  whose  trade 
Nou  are  after  are  told  emphatically  and  frequently  of 
the  advantages  you  have  to  offer.  Then  they  are  la- 
vorably  disposed  toward  you  and  mail  buying  does  not 
look  as  good  to  them.  If  they  know  you  have  offered 
to  deliver  to  them  at  any  time  on  short  notice  anything 
in  your  store,  they  will  not  think  it  an  advantage  to 
write  out  a  mail  order  and  a  cheek  and  send  away  from 
liome  for  smokes.  A  man  takes  the  easiest  way  or 
shotting  his  smokes,  unless  there  is  a  great  difference 
ill  price.  The  man  who  is  not  daily  passing  a  cigar 
store  where  he  knows  he  can  get  what  he  wants  m  ci- 
t^'ars,  is  much  more  likely  to  buy  by  mail  than  one  who 


is  daily  in  dose  proximity  to  such  a  store.  Take  par- 
ticular pains  to  get  out  your  advertising  to  those  cus- 
tomers and  prospective  customers  who  are  not  pass- 
in.^  vour  store  regularly.  If  they  are  not  reminded 
daily  of  your  presence  by  sight  of  the  store,  remind 
them  as  often  as  you  can  by  such  advertising  methods 

as  you  can  use.  ,  ,  ,     •        n 

The  mail  order  competitor  exists  and  he  is  pull- 
ing trade  away  from  you,  even  though  you  see  no  di- 
rect evidences  of  it.  It  is  very  likely  that  some  of 
those  smokers  you  think  are  buying  of  the  man  around 
the  comer  are  buying  by  mail,  while  the  man  around 
the  comer  thinks  they  are  buying  of  you.  lou  are 
both  losing  trade  to  a  mail  order  concern  nust  be- 
cause neither  of  you  happens  to  be  using  sufficient  ef- 
fort to  interest  that  customer  in  buying  right  in  the 
store  he  frequently  passes.  .         ..      -^ 

The  mail  order  house  gets  trade  by  going  after  it. 
None  comes  to  it  voluntarily.  The  trade  it  gets  by  go- 
inff  after  it  is  trade  you  ought  to  be  getting  and  hold- 
in^  by  going  after  it  first.  Recognize  the  fact  that 
mail  order  competition  with  you  exists  and  see  what 
vou  can  do  to  prevent  it  from  offering  your  prospec- 
tive customers  anything  you  caimot  offer. 


FLEMING  LEAVES  MILLER.  DuBRUL 
B  M  Fleming,  who  has  been  in  the  publicity  de- 
nartment  of  The  Miller  DuBml  and  Peters  Manufac- 
turing Company,  of  Cincinnati,  has  left  this  concern 
and  is  now  connected  with  another  Cincinnati  firm  m 
a  like  capacity.  The  publicity  work  of  the  Miller- 
DuBml  Company  is  now  being  handled  by  Teltorcl 
DuBml,  along  with  his  many  other  duties. 


22 


44th  year 


THE  TOBACCO  WORLD 


March  15,  1924 


March  15,  1924 


Say  You  Saw  It  in  The  Tobacco  Wobu> 


44th  year 


23 


REORGANIZATION  OF  TERMINAL  FACILITIES 
URGED  FOR  CHEAPER  TRANSPORTATION 

Washington,  D.  C. 

Keorganization  of  terminal  facilities  in  all  large 
centers  was  urged  during  tlie  xNational  Traiispona- 
tion  Conference  Held  recently  under  the  auspices  of 
the  United  states  Chamber  of  Commerce,   in  resolu- 
tions oitered  tor  the  consideration  ot  tlie  conierence, 
it  was  pomted  out  tnat  the  Imiits  of  the  rauroaas' 
ability  to  lurmsh  prompt  transportation  tor  products 
and  commodities,  given  an  adequate  car  suppiy,  is  its 
abiiity  to  liandle  us  cars  througli  its  teiminais,  and 
tnere  is  much  evidence  that  the  main  trunfc  une  sys- 
tems could  handle  a  largely  mcreased  tonnage  if  tne 
capacity  of  yards  and  temiinals  was  equivalent  to  tlie 
capaaty  of  running  tracks,     it  is  pointed  out  tliat  it 
is  impracticable,  especially  in  large  centers,  for  car- 
riers at  reasonable  expense  to  secure  adequate  sta- 
tion termmal  facilities  to  serve  comprehensively  all  in- 
dustrial and  commercial  sections  of  such  centers,  and 
if  practicable,  it  would  involve  great  duplication  of 
uivestment  and  uimecessary  expense  upon  the  com- 
merce. 

During  tlie  conference,  announcemet  was  made 
that  store-door  freight  service  would  be  put  into  oper- 
ation in  several  cities  of  the  United  States  vnih'm  the 
current  year.  It  is  believed  that  such  service  would 
greatlv  facilitate  the  movement  of  freight,  and  would 
relieve  congestion  at  terminals.  Under  the  present 
system,  in  most  cities,  the  consignee  of  a  shipment  is 
notified  when  his  goods  arrive  and  is  given  a  stated 
period  in  which  to  remove  them  without  payment  of 
demurrage  charges.     The  consignee  then  arranges  to 


have  the  goods  trucked  to  his  store  or  warehouse, 
with  the  result  that  a  large  number  of  trucks  parable 
through  the  terminal  yards  daily,  some  of  them  with 
but  one  or  two  packages  aboard,  causing  a  great  deal 
of  confusion  and  congestion.  Jn  cities  where  store- 
door  delivery  has  been  tried  out,  the  freight  is  sorted 
by  railroad  employes  in  the  yards,  loaded  upon  motor 
trucks,  and  delivered,  wdth  the  result  that  there  is  a 
steadv  flow  of  traffic,  and  little  or  no  congestion. 

LINZ. 


BELT  IS  ELECTED  PRESIDENT  OF  LORILLARD 

At  the  annual  meeting  of  the  stockholders  of  the 
P.  I^rillard  Company,  held  in  Jersey  City,  last  Tues- 
day, B.  L.  Belt  was  elected  president  of  the  company. 
Mr.  Belt  is  a  former  vice-president  of  the  company  and 
succeeds  T.  J.  Maloney,  who  declined  re-election  on  ac- 
count of  ill  health. 


LEOPOLD  PRESIDENT  OF  AMERICAN  SUMATRA 
At  the  meeting  of  the  board  of  directors  of  tho 
American  Sumatra  Tobacco  Company,  held  Fridav. 
March  7th,  Louis  Leopold  was  elected  to  the  presi- 
dency of  the  company  to  succeed  Julius  Lichtenstem, 
who  recently  resigned  from  that  office. 


SCHULTE  DECLARES  DIVIDEND 

Announcement  is  made,  through  Udo  M.  Reinach, 
secretary  of  the  Sohulte  Retail  Stores  Corporation, 
that  a  dividend  of  $2  per  share  has  been  declared  on 
the  preferred  stock  payable  April  1st  to  stockholders 
of  record  at  the  close  of  business  March  15th.  Checks 
will  be  mailed. 


Just  two  things  have  made  it  pos- 
sible for  US  to  give  this  20%  reduc- 
tion on  Tuxedo: 

1.  A  reduction  in  the  cost  off 
Kentuclcy  Burley  tobacco 
and  in  pacicage  materials, 
as  weli. 

2.  The  consolidation  of  three 
off  our  big  plants  into  one. 
(Mr.  Ford  may  not  be  in  the 
tobacco  business  but  he  is 
right  about  consolidation.) 

This  gives  us  a  chance  to  pass  an 
advantage  along  to  all  our  friends; 
to  share  a  good  thing. 


You  know  that  it  is  the  desire  and 
policy  of  The  American  Tobacco 
Co.  to  extend  to  its  customers  the 
maximum  of  service. 

Reducing  the  price  of  a  great 
favorite  like  Tuxedo— the  moment 
it's  possible— is  our  idea  of  deliver- 
ing this  service. 

So  now  your  customers  are  get- 
ting the  familiar  tin  of  Tuxedo  to- 
bacco at  12  cents  instead  of  15  cents. 

teed  by 


20  9^  PRICE  REDUCTION 


24 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Woblp 


March  15,  1924 


March  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


25 


CHARLES  TtiONSON 


TTT*^^ 


a 


The  Moneys  Worth  Ciqar 


BAYUK  CIGARS,  INC. 

PHILADELPHIA,  PA. 

New  York,  119  Lafayette  Street 
PhoB*  FrMkUn  3166 

MAKERS  OF: 

Philadelphia  Hand  Made 
Havana  Ribbon 

(Ripe  Domestic  Filler— Imported  Sumatra  Wrapper) 

Charles  Thornton 

Mapacuba 

Prince  Hamlet 


AfteraU 


¥^ 


■MM 


Werchanis  cigar  boxco 


DALLASTOWN,  PA. 

..AtANUFACTURERS  OF 

CIGAR  BOXES  &  CASES 

DMl«rs  In  Labels,  Bands  and  Edftngs 

CAPACITY    15,000   DAILY 


We  make  them.     Anything  in  Cedar.  Veneer, 


ir     Ta^y         Wf  J    We  make  them.     Anythii 

ll      It    8      Wood-    Redwood  and  lirtiUtion. 


rria.f         n*  We  have  them.     Let  lu  quoU  you  en  your 

It     It   8     1    riC68 "•«!•     Un*  up  with  a  firet  cUm  boxmaker 

for  your  1923  requiremento. 

nrst  Class  Cigar  Bexss  Qiiarantsatf 


flBembcce  ot  tbc  inDuettfi  ate  corMallfi  invttcD  wben  In 
pbtUDelpbta  to  malic  tbe  ofllcea  of 

* 

Cbe  tobacco  Tnnorlb 

tbetc  beabquatter0,  anb  to  malie  U0e  of  out  serviced 
in  ani2  and  all  votit^,  f  ot  confctence0  a  pdvate  ofDce 
will  be  placed  at  tbeft  bt0po0aL  tf  beeiteb.  I^emembet 
tbe  abbte00,  236  Cbe0tnut  Stteet,  pbtlabelpbta,  pa. 

'CcUpbone,  %omb«r^  17M 


( Continued  from  Page  11 ) 

They  make  a  balanced  business  ration,  and  if  you 
will  handle  all  of  them  right  you  will  succeed  as  sure 
,as  balanced  eating  will  keep  you  in  health. 

But  the  one  requiring  the  most  care,  the  most 
skill  and  which  hands  you  the  most  fun  and  most 
pleasingly  jingles  your  cash  register,  is  the  Selling. 

For  you  see,  it  is  a  fine  art,  like  landing  a  great 
big  fish,  with  a  small,  weak  line.    Takes  pure  skill. 

Are  you  making  it  an  art?  Are  you  practicing  on 
every  man  who  enters,  no  matter  who  or  what  he  is  I 
You  should.  It's  a  lifetime  study  to  acquire.  But 
when  youVe  got  it  down  fine,  oh,  boy!  You  can  name 
your  own  price. 

cp  tjj  rj3 


TV*  f* 


** Here's  to  your  customer,"  said  a  speaker  at  a 
banquet  of  retailers.  **He  is  your  patron  saint,  your 
sun,  from  which  you  get  life-giving  light,  your  farm 
from  which  you  obtain  bountiful  harvests,  your  pri- 
vate mint  which  coins  dollars  for  you,  your  physician 
who  keeps  you  from  the  disease  of  care  and  w^orry,  the 
joy  of  your  life  and  the  foundation  of  your  prosper- 
ity. 

**  Nothing  is  too  good  for  him. 

'*To  cater  to  his  wishes,  his  whims,  his  prejudices, 
his  likes  and  dislikes,  is  to  you  both  a  pleasure  and 
a  duty.  Nothing  is  too  trifling  for  you  provided  only 
it  pleases  him— no  matter  how  little. 

**  These  things  are  your  daily  tasks  ajid  duties. 
It  requires  great  skill  and  ability  to  do  them  in  the 
inanuer  they  should  be  done.  For  you  must  be  ixjlite 
without  iKung  sen^ile,  smiling  without  looking  silly, 
si'lf-rcspecting  and  dignified  without  being  cold  and 
stiff,  social  ^nthout  being  over-familiar.'* 

It's  a  gieat  game,  this  thing  of  being  a  clerk  be- 
hind a  counter,  and  few  there  l>e  who  are  experts  in 
the  playing. 

AMERICAN  TOBACCO  ANNOUNCEMENT 
Effective  March  1,  the  trade  discount  of  ten  per 
cent.,  with  two  per  cent,  for  cash  in  ten  days,  \\\\\  apply 
on  all  American  Tobacco  Company  brands,  fonnerly 
marketed  bv  the  Tobacco  Prmlucts  Corporation,  the 
P'alk  Tobacco  Company,  John  J.  Bagley  &  Company, 
and  listed  on  buff  ex)lored  sheets  in  their  price  list  of 
Januarv  2d.  All  orders  are  subject  to  the  company '.< 
acceptance  and  to  prices  and  styles  in  effect  on  the  date 
of  shipment. 

STOCK  CHANGED  BY  AMERICAN  LITHOGRAPHIC 

COMPANY 

The  capital  stock  of  the  Amencan  Lithoe:raphic 
(^)nii)anv  has  l>een  changed  from  80.000  shares  to  68,- 
1)40  shares  of  preferred  stock  at  $100  a  share  and  5000 
shares  of  common  of  no  par  value. 

SULLIVAN  RESIGNS  FROM  CONSOLIDATED 
Effective  April   1,  F.   Sullivan  has  resigned  as 
secretary  and  treasurer  of  the  Consolidated  Cicrar  C<^- 
poratioii,  and  also  as  a  member  of  the  board  of  di- 
rectors. 


<  ( 


TOBACCO  TRADE  OF  GREECE 

(Vice-Consul  Adam  Beaumont,  Saloniki,  January  2.) 

Little  has  been  done,  owing  to  disrupted  social 
jnditions  among  the  present  population  in  the  to- 
])acco  territory,  toward  the  grading  of  Greek  tobacco, 
but  instead  it  has  been  marketed  immediately  after 
liarvesting.  The  lack  of  grading,  together  with  Gov- 
erimient  restrictions  on  the  exportation  of  tobacco, 
lias  reflected  unfavorably  on  the  markets  of  Greece 
(luring  tlie  past  year. 

In  general  the  1923  yield  was  larger  than  that 
of  1922  but  the  quality  is  inferior,  consequently  less 
tobacco  will  be  suitable  for  American  tobacco  inter- 
ests. 

Exports  and  Chief  Buying  Countries 

Total  exports  of  tobacco  from  Cavalla  during  the 
first  six  months  of  1923  amounted  to  6,769,265  pounds, 
as  compared  with  exports  of  15,314,177  pounds  dur- 
ing the  first  six  months  of  1922,  and  17,492,277  pounds 
(hiring  the  second  six  months  of  that  year. 

Total  exports  from  Saloniki  during  the  first  six 
juonths  of  1923  were  3,842,168  pounds,  while  exports 
during  a  similar  period  of  1922  were  3,710,097  pounds, 
and  (luring  the  second  six  months  of  that  year  were 
only  2,646,839  pounds. 

*  The  U  nited  States  was  the  leading  buyer  of  Greek 
tobaccos  in  1922  taking  approximately  16,000,000 
pounds  of  the  38,000,000  shipped  out  of  the  countr}\ 
The  bulk  of  this  was  exported  from  Cavalla,  where 
the  kadnig  American  tobacco  interests  have  their 
headquarters.  Germany  was  the  second  buyer  of  im- 
j)ortance,  purchasing  approximately  12,000,000  pounds. 
Italy,  the  Netherlands,  and  Austria  follow  in  order  of 
importance  as  buyers  of  tobacco. 

During  the  first  six  months  of  1923  Italy  was  the 
chief  purchaser  of  tobacco,  taking  2,895,212  pounds  as 
compared  ^ntll  4,669,833  pounds  for  the  same  period 
in  li>22.  Tobacco  for  Italy  is  shipped  through  Salon- 
iki because  more  vessels  touching  Italian  ports  are 
available.  The  United  States  follows  Italy,  with  pur- 
chases amounting  to  2,327,354  pounds  or  20  per  cent, 
of  the  total.  This  amount,  compared  \vith  the  quan- 
tity exported  during  the  same  period  of  1922,  would 
indicate  a  considerable  falling  off  in  buying.  How- 
ever, this  is  explained  by  the  fact  that  exports  for  the 
.siune  period  in  1922  were  unusually  great,  owing  to 
I)olitical  disturbances  and  shipment  as  a  measure  of 
precaution  against  accumulated  stocks  of  unmanipu- 
lated  tobacco  from  the  districts  of  Xanthi  and  Cavalla. 
On  the  whole,  exports  during  the  first  six  months  of 
1923  were  50  per  cent,  less  than  the  same  period  of 
1922. 

Situation  in  the  Tobacco-Growing  Centers 

Some  quantities  of  tobacco  have  been  bought  in 
Sari-Shaban,  Cavalla,  and  Pravion.  The  important 
companies,  and  especially  the  American  companies, 
are  not  buying  openly  at  present  in  view  of  the  high 
taxes  imposed.  The  merchants'  association  has  re- 
<iuested  the  Government  to  make  the  necessarj'  reduc- 
tions in  order  that  producers  and  buyers  in  Greece 
mav  compete  with  those  in  Bulgaria.  The  associa- 
tion emphasizes  that  the  American  companies  will  find 
it  possible  to  change  their  source  of  supply  and  pur- 
chase their  needs  in  B-ulgaria.  As  the  cigarette  man- 
ufacturing is  in  control  of  a  few  large  American  cor- 
l^orations,  it  is  not  improbable  that  they  will  agree  to 
almndon  the  Greek  source  of  supply,  which  is  only  ap- 
proximately 4  per  cent,  of  the  American  tobacco  con- 
sumption. 


NEW    OFFICERS    ELECTED    FOR    NATIONAL 

BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

The  following  officers  have  been  elected  for  the 
National  Board  of  Tobacco  Salesmen's  Associations: 
President,  Emanuel  M.  Freeman,  Newark,  N.  J.;  first 
vice-president,  Edward  J.  Mulligan,  Boston,  Mass.; 
second  vice-president,  Leo  M.  Lehman,  New  York 
City;  third  vice-president,  Abraham  Brown,  Newark, 
N.  J. ;  secretar}%  Herman  Goldwater,  New  York  City ; 
treasurer,  Abe  Blumberg,  Baltimore,  Md. 

The  following  were  elected  on  the  Board  of  Gov- 
ernors: Emanuel  M.  Freeman,  chairman,  Newark,  N. 
J.;  Edward  J.  Mulligan,  Boston,  Mass.;  Harry  L. 
Whipple,  Boston,  Mass.;  John  Frischberg,  Boston, 
Mass. ;  Leo  M.  Lehman,  New  York  City ;  Albert  Free- 
man, New  York  City;  Max  Berliner,  New  York  City; 
Abraliam  BioA\m,  Newark,  N.  J. ;  Jack  A.  Martin,  New- 
ark, N.  J.;  Thomas  J.  O'Neill,  Baltimore,  Md.;  Jonas 
J.  Ollendoi-ff,  New  York  City. 


OFFICERS  OF  THE  UNITED  STATES  TOBACCO 
COMPANY  RE-ELECTED 

The  following  officers  of  the  United  States  To- 
bacco Company,  were  re-elected  at  a  meeting  of  the 
stockholders,  held  March  4:  President,  J.  Peterson; 
vice-presidents,  J.  H.  Bowers,  L.  A.  Bowers,  J.  M.  De- 
Voe;  J.  D.  Carhart;  C.  C.  Conn;  secretary  and  treas- 
urer I.  L.  Elliott. 


SMITH  JOINS  DEISEL-WEMMER 
Announcement  has  been  made  that  Harry  S. 
Smith,  is  now  with  the  Deisel-Wemmer  Company,  of 
Lima,  Ohio,  and  is  now  representing  that  company  in 
Pennsylvania,  in  the  interests  of  **San  Felice"  and 
'*Pil  Verso."  Mr.  Smith  was  formerly  with  the  Con- 
solidated Cigar  Corporation. 


STUDWELL  LEAVES  SCHULTE 

Iryin  Studwell,  who  was  head  of  the  cigar  de- 
partment of  Park  &  Tilford  at  the  time  it  was  taken 
over  by  the  Schulte  interests,  has  announced  his  res- 
ignation with  that  firm,  effective  April  1.  No  an- 
nouncement has  been  made  as  to  his  plans  for  the  fu- 
ture but  it  is  expected  that  he  will  continue  with  the 
cigar  industry. 


WEATHER  CONDITIONS  IMPROVE  IN  PORTO 

RICO 

For  the  week  ending  March  1,  says  a  United 
States  Department  of  Agriculture  Weather  Bureau 
bulletin  to  the  Goveniment  of  Porto  Rico  Tobacco 
(iuarantee  Agency,  '* Rainfall  on  the  Island  of  Porto 
Rico  averaged  alK»ut  half  an  inch,  or  one-fourth  inch 
below  the  noiTnal  amount.  The  temperature  aver- 
aged about  one  degree  above  normal.  Weather  con- 
ditions were  generally  favorable  for  curing  tobacco, 
and  fanning  operations  in  general." 

WANDERING 
There's  a  lot  of  fun  to  be  had  at  a  county  fair, 
Imt  it  is  doubtful  that  any  in  history  contributed  a 
better  laugh  to  suffering  humanity  than  at  Pomona 

recently. 

A  negro  bad  spent  all  his  money  on  the  merry- 
go-round.  When  he  lighted  from  his  last  ride,  his 
thriftv  wife  confronted  him  with: 

'*Now  yoh  all  spent  all  yo  money  nigger,  wha's 
vou  hmV—Lof^  Angeles  Times. 


26 


44th  year 


THE  TOBACCO  WORLD 


March  15,  1924 


Tobacco  Merchants'  Association 


Regis 


tration  Bureau,  LwlSlSS 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration      (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A— An  tUowance  of  ^  will  b«  made  to  member*  of  the  Tobacco  Mer- 
chants' Aatociation  on  each  registration. 

Note  B— If  a  report  on  •  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31).  an  additional  charge  of  Two  Dollars 
()2.00>  will  be  made  and  so  an  additional  chaise  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 

REGISTRATIONS 
MULFORD  &  SON:— 43,692.    For  cigars.    February  27,  1924.    W. 

Mulford  &  Son,  Unadilla,  N.  Y. 
SYMWA  CLUB:— 43,693.     For  cigars,  cigarettes,  cheroots  and  to- 
bacco.    February  27,  1924.     Emery  Cigar  Co.,  Inc.,  Battle  Creek, 

Mich.  ^    .      ^. 

HOT  DOGS:— 43,694.    For  cigars.    February  2,  1924.    Smith  Cigar 

Co.,  Hanover,  Pa. 
CUSTOMADE:— 43,695.     For  cigarettes  and   tobacco.     December 

24,  1923.     Continental  Tobacco  Co.,  Inc.,  New  York,  N.  Y. 
TIMES  SQUARE:— 43,696.     For  cigarettes  and  tobacco.     Decem- 
ber 3,  1923.    Continental  Tobacco  Co.,  Inc.,  New  York,  N.  Y. 
WEAF:— 43,700.   For  all  tobacco  products.    March  3,  1924.   George 

Schlegel    Inc ,  New  York,  N.  Y. 
muscle' SHOALS :^43,691.     For  cigarettes.     February  25,  1924. 

B.  M.  Huey,  Birmingham,  Ala. 
SILVER-LYON:— 43,702.     For   cigars.      February  25,    1924.     The 

.Silver-Lyon  Cigar  Co.,  Syracuse,  N.  Y. 
IZAK    WALTON:— 43,703.     For    cigars,    cigarettes    and    tobacco. 

March  3,  1924.     W.  W.  Davis,  Neosho,  Mo. 
ARDMO RE:— 43,704.     For  pipes.     March  6,   1924.     John   Hirsch, 

Los  Angeles,  C^l. 
DEL  RIO:— 43,705.    For  pipes.    March  6,  1924.    John  Hirsch,  Los 

Angeles,  Cal. 
TAMPA  DISTRICT: — 43,706.    For  cigars,  cigarettes  and  smoking 

tobacco.     March  6,  1924.     Thompson  &  Co.,  Inc.,  Tampa,  Fla. 
PARK  LANE:— 43,707.    For  smoking  pipes.    March  6,  1924.    L.  & 

H.  Stern,  Inc.,  Brooklyn,  N.  Y. 
PORICO:-M3,708.    For  leaf  tobacco.    March  7,  1924.    Leo  Hirsch, 

New  York,  N.  Y. 
JUAN  CASIANA:^43,709.     For  all  tobacco  products.     March  3, 

1924.    Max  E.  Starlight,  New  York,  N.  Y. 
JACKIE  COOGAN:^43,710.     For  cigars.     March  10,  1924.     Mehl 

Leaf  Tobacco  Co.,  Peoria,  111. 
W.  G.  Y.:— 43,711.     For    all    tobacco   products.     March    10,    1924. 

Henry  Heck's  Sons,  Albany,  N.  Y. 

TRANSFERS 

JOHNNIE  WALKER:— 35,710  (United  Registration  Bureau), 
19,929  (Tobacco  World).  For  cigars,  cigarettes,  cheroots  and  to- 
bacco. Registered  March  25,  1910,  and  April  1,  1910,  respective- 
ly, by  the  American  Litho.  Co.,  New  York  (Tity.  Transferred 
(for  cigars  only)  to  the  Florida  Produce  Co.,  Sanford,  Fla.,  March 
8    1924. 

LA  PHILADENCIA:— 13,900  (Tobacco  World).  For  cigars, 
cigarettes  and  cheroots.  Registered  December  15,  1902,  by  E.  E. 
Kahler,  Reading,  Pa.  Transferred  to  Dusel,  (joodloe  &  Co., 
Philadelphia,  Pa.,  and  re-transferred  to  H.  L.  Haines  &  Company, 
Red  Lion,  Pa.,  March  6,  1924. 

LA  CELESTINA:— 2588  (Trade-Mark  Record).  For  cigars.  Regis- 
tered December  8,  1886,  and  U.  S.  Tobacco  Journal  (for  cigars). 
Registered  October  5,  1885,  by  Lichten  Bros.,  Philadelphia.  Pa. 
Transferred  to  B.  Stahl  &  Co.,  New  York  City,  and  re-transferred 
by  the  Erlich  Mfg.  Co.,  New  York  City,  claiming  to  be  the  suc- 
cessors to  B.  Stahl  &  Co.,  to  Jacob  Rich,  New  York,  N.  Y.,  Feb- 
ruary 5,  1923. 

BLONDE-IKE  OF  THE  KLONDIKE:— 18,103  (Trade-Mark  Rec- 
ord). For  cigars.  Registered  August  13,  1897,  by  B.  Stahl  & 
Co.,  New  York  City.  Transferred  by  the  Erlich  Mfg.  Co.,  New 
York  City,  claiming  to  be  the  successors  to  B,  Stahl  &  Co.,  to 
Jacob  Rich,  New  York,  N.  Y.,  February  5,  1923. 

TAMPA'S  BRIGHTER:— 43,581  (Tobacco  Merchants  Associa- 
tion). For  cigars.  Registered  November  1,  1923,  by  Pastor,  Diaz 
&  Co.,  Tampa,  Fla.  Transferred  to  the  La  Flor  Del  Progreso 
Cigar  Co.,  Tampa,  Fla.,  March  4,  1924. 

EL  TALENTO  DE  CUBA:— 28,203  (Tobacco  Journal).  For 
cigars,  cigarettes  and  tobacco.  Registered  January  21,  1904,  by 
O.  L.  Schwencke  Litho.  Co.,  Brooklyn,  N.  Y.  Transferred  by 
The  Moehle  Litho.  Co.,  Inc.,  successors  to  O.  L.  Schwencke 
Litho.  Co.,  to  S.  Zimmermann,  Chicago,  111.,  February  28,  1924. 

BLACK  CHIEF:— 27,059  (Tobacco  Uaf).  For  cigars.  Regis- 
tered February  23,  1904,  by  the  Maryland  Litho.  Co.,  Baltimore, 
Md.  Transferred  to  the  Spangler  Ggar  Co.,  Grand  Rapids, 
Mich. 


ALBERT  GALLATIN:— 30,657  (Tobacco  Journal).  For  cigars. 
Registered  December  3,  1898,  by  Louis  E.  Neuman  &  Co.,  New 
York  City.  Transferred  to  A.  F.  Gallatin,  York,  Pa.  April  11, 
1910,  and  re-transferred  to  Albert  F.  Gallatin  Cigar  Co.,  York, 
Pa.,  in  July,  1919. 


THE  PORTUGUESE  TOBACCO  MONOPOLY 

((Commercial  Attache  (Charles   H.  Cunningham,   Madrid.) 

The  exclusive  monopoly  of  importing,  manufac- 
turing, and  selling  tobacco  in  Portugal  is  at  present 
in  the  hands  of  a  1^'rench  company,  whose  contract  will 
expire  in  April,  1926.  This  company  pays  to  the  Uov- 
ernment  a  lixed  rent  of  6,520,(AJU  escudos  per  year,  and 
yielded  an  additional  participation  in  the  prolits  of 
1922  of  3,221,023  escudos.  (The  par  value  of  the  es- 
cudo  is  $1.06,  but  the  exchange  value  in  1922  was  only 
$0.06,  and  at  present  is  $0.03.) 

The  Government  of  Portugal  has  borrowed  1,500,- 
000  pounds  sterling  from  the  company  and  it  is  prob- 
able that  if  an  American  tirm  will  tumish  sulUcient 
capital  to  liquidate  this  loan  it  could  secure  the  mo- 
nopoly, which  for  a  number  of  years  has  yielded  a 
50  per  cent,  profit  to  the  operating  company.  Sales 
of  tobacco  during  the  fiscal  year  ended  April  31,  1923, 
reached  the  total  figure  of  3,684,794  kilos  of  tobacco, 
valued  at  60,374,716  escudos,  as  against  2,941,557  kilos, 
valued  at  47,171,752  escudos,  in  1921-22.  Import  du- 
ties were  paid  on  329,/ 04  kilos,  producing  2,381,6/0 
escudos  to  tue  State  in  customs  duties  as  against  283,- 
307  kilos,  producmg  customs  duties  amounting  to 
1,274,386  escudos  in  1921-22.  The  gross  revenues  of 
the  tobacco  monopoly  for  1922-23  were  62,/56,385 
escudos  as  agamst  48,046,138  for  the  preceding  year. 


AMERICAN  TOBACCO  EARNS  $15  ON  COMMON 

The  report  of  the  American  Tobacco  Company 
for  1923  shows  net  income  of  $17,808,139,  after  J?  ed- 
eral  taxes,  depreciation  and  interest,  equivalent,  after 
I>referred  dividends,  to  $15  a  share  earned  on  the  $97,- 
611,800  combined  common  and  common  B  stocks,  com- 
pared with  $18,833,255,  or  $17.49  a  share,  on  $89,589,- 
000  combmed  common  in  1922. 

Total  sales  were  $138,473,340,  a  decrease  of 
$5,000,000. 

The  balance  sheet  shows  current  assets  foot  up 
$101,963,000,  against  current  liabilities  of  $16,641,000, 
leaving  net  working  capital  of  $85,321,000,  an  increase 
of  $2,689,000. 

Cash  and  United  States  Treasury  certificates  total 
$13,800,000,  against  $12,400,000  a  year  ago  an  increase 
of  $2,800,000  in  accounts  payable  is  offset  by  an  in- 
crease to  some  extent  by  an  increase  of  $1,600,000  in 
receivables.  At  the  same  time,  the  reserve  for  adver- 
tising and  Federal  taxes  increased  $500,000. 


FRANK  TILFORD  PASSES  AWAY 
Frank  Tilford,  former  president  of  the  firm  of 

Park  &  Tilford,  died  on  March  6,  at  Palm  Beach,  Fla. 

Mr.  Tilford  was  seventy-one  years  of  age  and  his  death 

was  due  to  the  infirmities  of  his  age 

The  business  of  Park  &  Tilford  was  sold  to  D.  A. 

Schulte,  head  of  the  Schulte  Cigar  Stores,  in  August, 

1923,  and  Mr.  Tilford  was  at  that  time  retained  as 

chairman  of  the  advisory  board. 

He  is  survived  by  his  widow  and  two  daughters. 


MAX  CANS'  SONS,  INCORPORATED,  MOVE 
Max  Gans'  Sons,  Incorporated,  announce  the  r^ 
moval  of  their  offices  from  197  Water  Street  to  142 
Water  Street.    They  are  now  located,  with  spacious 
offices,  in  the  Duys  Building. 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  of 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co. 
24  Vine  St.,  ir-AS^-r 

DESHLER,  OHIO. 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAR     PASDACM,  PrcS. 


j.A.VOiCE.Sccv.  8  GtNu. Manage d 


PAHBlVlSHHirpilCi: 


--  — 

1 

[1 

-  f-  ''*— ^^---"-t 


-i^ LITHOGRAPHING  CO.inc.^^^C^ 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

CIGAR  LABELS  -  CIGARBANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


Wmma/i 


NEW  YORK 


Ttie  Standards  of  Ajtterica 

Lorillard's  Snuff ,  :  Est.  1760 
Rail  Road  Mills  Snuff ,  Est.  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 

Haccoboys  —  H^appees  —  High  Toasts 
Strong.  Salt,  SWeet  and  Plain  Scotchs 

MANUFACTURED    BY 

GEORGE  W.  HELME  CO..  Ill  Fifth  Ave..  New  York 


r 


Bey  wood,  Strasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  ill. 


Cigar  Labels,  'Bands  and  Trimmings 
of  Highest  Quality 


Perfect  Lithography 


Anverican"Rox  S"pply  C^ 

'^309  Russell  Street  Detroit,  Mich. 

Comer  of  Gratiot  Street 

Exclusive?  Sellinc-  A^cnls  Tor 
THE  CALVERT  LITHOGRAPHING  CO. 


vT/yvCEi  IS 70 

CIGARBANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


CAN  NOW  GET 

DILLS  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


J.G.DILL    CO 

RICHMOND.  VA. 

^Vanu/aeturcrs  of 

HIGH  GRADE 

SMOKING    TOBACCO. 


%. 

^ 


■     / 


/  / 


?JI533^K-35^S51L2!^ 


I 

I 

I 

1 

i 


I 

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I 


Staple  Manila  Cigars 


bers  and  Dealers  Who  Hai 
Staple  Manila  Brands  Are 

Making  Money. 


There  is  a  growing  demand  in  the  United  States  for 
mild,  sweet,  free-burning  Manilas  which  sell  at  retail 
from  5  to  25  cents. 

There  are  a  lot  of  smokers  who  like  Good  Manilas. 

TTiere  are  Millions  more  who  may  be  attracted  to  the 
right  Manila  Cigar  at  the  right  price. 


ARE  YOU  WINNING  YOUR  SHARE 
OF  THIS  GROWING  TRADE? 


Lht  of  Mam  fa  Factories  and  Importers  on  appikation. 


THE  MANILA  AD  AGENCY 


(€.  A.  BOND,  Mgr.) 


15  WILLIAM  STREET 


NEW  YORK  CITY 


'CgiS'tf  "liii  M  ujx  Ilu  iLgTOr^y^Sr^iry^M^t/  >tT/ «  ff  ui?^^  ^i^a  uji.  iii  ah.  au  ail  ah  iMi  am 


K 


APRIL  1,  1924 


L  i  3  r?  A  R  Y 

H  r^  O  E  I  V  t  D 

APR  4     1924 


SCRAP  CUTTER 


AND 

SEPARATOR 


A  Scrap  Cutter  and  Separator 
that  really  does  $^f>arate 


Wrtt»  far  d*ter^it»  maHir 

and  nebt  price 


CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

Twenty  years  giving  satisfaction  right 

along 

HAS  A  FWE    AROMA 

CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 


WHt0  fmr 


Mi4  priiw 


Baker  Tobacco  and  Cigar  Nacliinery  Company 


YORK,  PENNA 


mrnm 


ii'"""i"""""nniiiiiii 


PUBLISHED  ON  THE  ISJAND  1512  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHILA.,PA. 


«»-itF 


April  1,  1924 


Say  Tou  Saw  It  in  The  Tobaooo  Would 


And  in  Philadelphia 


The  Best  Cigars 
Are  Packed  In 
Wbodeii  Boxes. 


ere  all  the  World  will  see 


This  illuminated  sign  will  tell  all  who  ride  or  walk 
both  day  and  night  that— ^' THE  BEST  CIGARS 
ARE  PACKED  IN  W^OODEN  BOXES." 

City  by  city,  and  sign  by  sign,  this  message  is  being 
broadcast,  until  the  entire  country  will  be  covered 

The  cost  of  the  campaign,  insignificant  when  TOm- 
pared  to  the  benefits  that  will  be  gained,  are  being 
^ne  by  a  group  of  far  visioned  manufacturers,  for 
the  benefit  of  the  entire  industry. 


I^^Afterall 
J^othing  satisfies  like 


44th  year 


SHEIP 
& 
VANDEGRIFT 


INCORPORATED 


NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

QUALITY  AND  SERVICE 

812-832  N.  Lawrence  St  PhUadelphia,  Pa 


SAN  FELICE 


v^-:% 


2    f<>r     /St 


,  ELVER S0,| 


OOOD  CI 


^O 


THE  DEISEL-WENNER  CO. 


Ntkert 


UNA,  OHIO 


April  1,  1924 


And  in  Philadelphia 


8ay  Tou  Saw  It  in  The  Tobacco  Wobld 


44th  year 


o 


The  Best  Cigars 
Are  Packed  In 
\Vooden   Boxes. 


Where  all  the  World  will  see 

This  illuminated  sign  will  tell  all  who  ride  or  walk 
both  day  and  night  that— "THE  BEST  CIGARS 
ARE  PACKED  IN  W^OODEN  BOXES." 

City  by  city,  and  sign  by  sign,  this  message  is  being 
broadcast,  until  the  entire  country  will  be  covered. 

The  cost  of  the  campaign,  insignificant  when  com- 
pared to  the  benefits  that  will  be  gained,  are  being 
borne  by  a  group  of  far  visioned  manufacturers,  for 
the  benefit  of  the  entire  industry. 


ci^othing  satisfies  like^ 
Hl^  good  cigar^ 


SHEIP 
& 

VANDEGRIFT 


ly.  k 


INCORPORATED 


NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

QUALITY  AND  SERVICE 
812-832  N.  Lawrence  St  Philadelphia,  Pa 


"BETTER 
SMOKING" 

BAYUK  CIGARS,  Inc. 

PHILADELPHIA,  PA. 


SAN  FELICE 


2    /<'r    /^C 


EL  VERSO 

/0<  J/"''r2JC/3f 


OOOD  ci< 


THE  DEISEL-WEHNER  CO. 


Ntkcrt 


LIMA,  OHIO 


New  York,  119  LiJ«y«tt«  Street 

n 

A 

Hmm  FraaUiB  31M 

MAKERS  OF: 

y^^Bm 

Philadelphia  Hand  Made 

\  JH 

Havana  Ribbon 

J  vj^^^fl 

(Ripe  Domestic  Filler— Imported  Sumatra  Wrapper) 

"j^E^^B 

Charles  Thomson 

/'='*^^^^^■ 

Mapacuba 

H     ■' 

Prince  Hamlet 

V 

i^^^Aft^^iSr^^i     J 

i 

'l^^a^od  cigar^^r        ^ 

• 

^^^^^^^^^^^^^-^M'^'nM 

m    

• 

^^^^ 

^^K^ 

•  ^^^■P^'^ 

44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


April  1,  1924 


April  1,  1924 


The  ne^MT 
La  TOSELLA 

BUDDIES-IOc 

Siveet  as  a  nut 
Smooth  as  velvet 
Mellow  as  moonlight 
But  always  MILD ! 


v.a.A. 


UIQSEUiA 


TOBACCO  MERCHANTS  ASSOCIATION        ^.i^^fiW^ 
OF  UNITED  STATES  "^So^^ 

JESSE  A.  BLOCH,  Wheeling.  W.  Va ..President 

CHARLES!.  EISENLOHK,  Philadelphia,  Pa Ex  President 

WILLIAM   BEST,  New  York,   N.   Y Chairman  Executive  Committee 

MAI.  GEORGE  W.  HILL.  New   York.   N.   Y Vice-President 

GEORGE  H.  HUMMEL.  New   York.  N.   Y Vice-President 

JULIUS    LICHTENSTEIN.    New    York,    N.    \ Vice-President 

H.   H.   SHELTON.   Washington,   D.   C Vice-President 

WILLIAM  T.   REED,  Richmond.   Va Vice-President 

HARVEY    L.    HIRST,    Philadelphia.    Pa Vice-President 

ASA  LEMLEIN,   New  York,   N.   Y Treasurer 

CHARLES  DUSHKIND,  New  York,  N.  Y Counsel  and  Managing  Director 

Headquarters,  5  Beekman  Street,   New   York  City. 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  ft.  SPALDING,  Cincinnati.  Ohio^... •— "••"•v!;:^^!^.!!! 

CHAS.  B.  WITTROCK,  Cincinnati.  Ohio......... ••••••*'^*t      .,.t« 

GEO.  E.  ENGEL  Covington.  Ky • c      fJifl! 

Wll.   S.  GOLDENBURG,  Cincinnati,  Ohio ,.......•  .....Secretary 

THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 

JOSEPH  MENDELSOHN,  New  York  City  •..••  President 

A.  W.  KAERCHER.  Chicago,  III .Vice  President 

W.  S.  FULLER,  Hartford,  Conn ,,.,,,„».„,,......... Ireasurer 

JEROME  WALLER.  New  York  Cl^  „.,«^«w,i,^M«*.«feM«*«**M. Secretary 


fOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY   T.   FREEMAN   .««•* President 

JACK   ECKSTEIN    ,..,.„,.., ,.„..„. <.,,*.„......„., .....1st    Vice-President 

SAM.    FORUIN    ...,..,...*».*,..*.,,..,......... 2d    Vice-President 

MAX    BERLINER    Treasurer 

LEO  RIEDERS,  3  0  West   llSth  Street,  New  York  City Secretary 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

JOSEPH   WINTilCK    ,......,...„ President 

SAMUEL  WASSERMAN Vice-President 

AXTHUR  WERNER,  51  Chambers  St..  New  York  City.. Secretary  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


lOR    SALE  — G.NIE    COMPLETE    SET    NEWTO.\'-STO.\KES 

LETTERING  PE.VS,  with  inks  and  complete  instructions  for 

making  nifty  show  cards  and  price  tickets.   Absolutely  new.   Address 

I 'ox  451.  care  of  "The  Tobacco  World." 

WISCONSIN  TOBACCO  FOR  SALE.— Approximately  200  cases 
1918,  1919,  1920  and  1922  Southern  Wisconsin  tobacco.     Samples 
at    Rockdale.    Dane    Co.,    Wis.     L.    G.    Anderson,    2127    Iowa    St.. 
Chicago.   111. 

BUSINESS  OPPORTUNITY 


MODERN  EQUIPPED  FACTORY.  Desirably  located.  State  of 
Pennsylvania.  Steam  heated.  Capacity  100.000  minimum.  203.000 
maximum.  Producing  good  workmanship.  Scale  of  price  nght  for 
10-cent  line.  Actively  operating  at  present  with  good  organizat  on. 
Rent  reasonable.  Further  details  on  inquiry.  Address  Box  454 
care  of  "The  Tobacco  World." 


SITUATION   WANTED 


A.CAPAP.LE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
with  initiative  and  executive  ability  to  handle  large  factory  or 
factories,   capable  of  starting  chain  of  factories;  will  be  open   for 
position  shortly.    Address  Box  Z,  care  of  "The  Tobacco  World." 


The  Tobacco  World 


Established  1881 


VOLUME  44 


APRIL  1,  1924 


No.  7 


TOBACCO   WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

(lerald  B.  Hankins.  Secretary 


Published  on  the  Ist  and  15th  of  each  month  at  236  Chestnut  Street. 

Philadelphia.  Pa. 


Entered  as  second-class  mail  matter.  December  22.  1909.  at  the  Post 
Office,  Philadelphia.  Pa.,  under  the  Act  of  March  3.  1879. 

PRICE:  United  States.  Canada,  Cuba  and  Philippine  Islands.  $2.00  a 
year.     Foreign,  $3.50. 


1 


i.HW'il<inm«liHiHiiiMiiilimn iiiHlilllHlMHWIiH.HmititliiiliiiilitmtiliMlilimWKMiimnaww"" 

OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS  ^  u       u       . 

Make  tobacco  m«Kow  and  amooth  In  charactaf 
and  Impart  a  moat  palatable  flavor 

aATORS    FOR    SMOKING   and   CHEWING   TOBACCO 

Write  for  Llat  of  Flavora  for  Special  Eranda 
BITUN.  AIIOMATIZEl,  BOX  FLAVOM.  PASTE  SWEETENEIS 

FRIES  A  BRO.,  92  Reade  Street,  New  York 


nn»«>iMmiti« iimniimm B.iniii>».>i"H.tM "••" 


D7/e  (^/Qar  of  Qtia/i/^ 


122    SECOND     AVENUE 
NEW  YORK  CITY 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


M 


Because  I  get  lots 
more  for  rr\y  money 


ft 


The  man  who  rolls  his  own  from 
"BULL"  Durham  has  found  his  best 
friend  for  life.  He's  always  going  to 
be  sure  of  real  quality  and  real  tobacco 
taste.  And  think  of  the  money  he 
saves— 100  cigarettes  for  15  cents 

ff     Guaranteed  by 


ff     Guaranteed  by 


i  N  c  enr on ATco 


GENUINE 


«« 


BULL*  DURHAM 


NOW 


EIGHT  CENTS  A  BAQ 


6 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


April  1,  1924 


^1     Everybody  loves  a  new  hotel. 


THE 


SYLVANIA 

Philadelphia's  newest  and  most 
beautifully  furnished  hotel  will 
fullfill  your  expectations  of 
hospitality,  good  food  and  fine 
service. 


•Illllilllllllllll Ilillim    Hill illlllllllllli Illlllllllllllllllll lllllllllll>lillllllllllilllllllllllllllllHIIHIII"IIIIIIIIIIIIIIIIIMII II 

H„, MlllllinilllHUIIIIIIIIHIIIUIIIIIIIIIIIIIIIIIIIIillllllllllllilllllllllUIIIIIIIIIIUIHUXUHMnHIHIIIIUHHIIIIIIII IHIIM I MH 


J.  C.  Bonner  for  many  years  associated 
with  the  management  at  Ritz  Hotels 
is  Managing  Director  of  the  Sylvania. 


LA  MF.GA 

Clear  Havana  Cigar 

MADE-IN-BOND 

• 

LA  M  EGA  is  made  only  in  the  finei  grades. 
More  than  50  shapes  and  sizes  to  select  from. 
Prices  and  terms  cheerfully  furnished  upon  application. 

V.  GUERRA,  DIAZ  &  CO. 

TAMPA,  FLA. 

Cigar  Manufacturers  Association 

of  Tampa 

COM'PRISES  ALL  OF  THE  LEAT>ING  and  "RpP- 
RESENMTIVE  CIGJR  MANUFJCTWRERS 
IN  TAMPA,  UNITING  IN  THE  THREE-FOLD 
EFFORT  OF: 

Itl — Benefiting  our  Mernben. 

2nd— Maintaining  the  high  standard  of  "Tampa** 
workmanship  by  seeing  that  our  labor  is 
ju^y  treated. 

3rd — Protecting  the  dealer  and  Ae  cowamer 
against  unscrupulous  methods  of  others  by 
issuing  to  our  members  the  following  "  Iden- 
tification "  Stamp : 


Get  the  Utmost  in  SALES  and  ADVER- 
TISING Values  from  your  Cigar  Containers  by 
Packing  Your  Brands  Elxclusively  in  Wooden 
Cigar  Boxes, 

We  Manufacture  Quality  Cigar  Boxes  and 
render  prompt  Service. 

PHILADELPfflA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 

PHILADELPHIA,  PA. 


LET  US  HELP  YOU 

ELIMINATE  THE  TOBACCO  BUG 

By  treating  your  tobacco  with  tke  exterminator 

BY  THE  SHUEY  PROCESS  OF  STERILIZATION 

Th«  only  known  preparation  on  the  market  that  will  give  you  permanent  relief  from 

future  infection* 


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are  manufactured  in  Tampa— of  "Tampa"  qualtfy 

and  workmanship— DE\f  AND  IT 


Harmless  to 

user.    Easy  to 

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DoM  not  in  any  way  change  the  Taste,  Aroma  or  Burning  Qualities  of  the  tobacco 
Order  Sample  Gallon  Today  and  Convince  Younelf 

SHUEY  TOBACCO  BUG  EXTERMINATOR  CO. 


iittssssesiseissssss3is3S3Bisss»siissssssssismii 


■  sssas**»imni  aaisaiis 


lilillSSBSS S ■ - 1 ; -  3 1 J 


31 


Volume  44 


THE  TOBACCO  WORLD 


Number  7 


Esublithed 
1881 


A  SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


12.00  a  Year 


PHILADELPfflA,  APRIL  1,  1924 


Foreign  $3.50 


—-♦ 


EDITORIAL  COMMENT 


T  seems  unfortunate  that  the  cigar  industry 
should  faoe  higher  material  costs  at  this  time 
when  there  is  every  reason  why  cigar  prices 
should  be  held  where  they  are,  and  it  would  be 
a  boon  for  the  industry^  if  many  of  the  low^er-priced 
brands  could  be  improved  in  quality. 

Reports  reach  us  that  certain  types  of  leaf  are  not 
only  selUng  this  year  at  high  prices  but  that  competi- 
tion for  the  better  grades  still  in  the  market  is  increas- 
ing these  prices. 

This  is  not  only  bad  news  for  the  smaller  manu- 
facturers but  for  the  larger  ones  as  well.  For  the 
smaller  manufacturers  it  must  mean  a  change  in  qual- 
ity or  price  if  we  accept  their  statements  that  there 
was  very  little  profit  in  1923  when  their  tobaccos  cost 
Jess  than  the  same  grades  will  cost  this  year.  Most 
manufacturers  are  already  working  these  higher-priced 
tobaccos,  with  increased  overheads  due  to  reduced  pro- 
duction. 

The  larger  manufacturers  have  depended  on  big 
production  with  a  minimum  profit  per  thousand,  and 
L'very  dime  of  additional  cost  per  thousand  gives  cause 
for  greater  efforts  toward  economies. 

The  fact  that  many  manufacturers  are  successfully 
operating  cigar-making  machinery  and  mechanical  fa- 
cilitating devices  indicates  that  machinery,  properly 
adjusted  and  operated  will  reduce  production  costs. 

The  opportunity  is  present  right  now  for  the  manu- 
Uicturers  of  cigar-making  machinery  to  advertise  the 
''conomies  of  their  equipment  to  the^  trade  and  to  sell 
ilieir  products  in  larger  quantities  than  ever  before. 

CJ3    [Jj    CJ3 

HE  campaign  which  has  just  been  begun  by 
a  nationally  known  pipe  manufacturing  fiim 
to  reach  the  *'man  behind  the  counter*'  is,  to 
our  way  of  thinking,  one  of  the  utmost  im- 
]">rtance  to  the  industry. 

We  have  persistently  urged  the  concentration  of 
"thn-i  on  proprietors  and  clerks  of  retail  stores,  teach- 
'Hg  them  the  proper  methods  by  which  to  merchandise 


cigars.  Now-  that  a  pipe  house  has  undertaken  this 
work,  it  will  perhaps  have  a  beneficial  effect  on  cigar 
manufacturers. 

This  pipe  house  realizes  how  easily  the  value  of 
consumer  advertising  can  be  dissipated  by  uniformed 
retailers  and  clerks.  They  also  realize  how  their  con- 
sumer advertising  can  be  strengthened  by  having  the 
men  who  sell  their  merchandise  in  the  retail  store  thor- 
oughly educated  in  regard  to  pipes  and  the  points  of 
merit  hi  their  particular  line. 

In  the  cigar  business  there  has  always  been  a  wide 
gap  between  the  manufacturer  and  the  consumer. 
Trade  paper  copy  that  could  be  used  to  advantage  in 
addressing  the  jobber  and  retailer  is  often  nothing 
more  than  a  mere  announcement  of  brands  and  manu- 
facturers. The  great  audience  formed  by  trade  paper 
readers  is  too  often  neglected.  And  yet  this  audience 
is  one  hundred  per  cent,  interested  in  the  cigar  indus- 
try and  eager  to  receive  ideas  and  information. 

A\'e  do  not  mean  to  say  that  none  of  the  cigar 
manufacturers  are  doing  anything  to  educate  the  cigar 
dealers,  but  we  do  say  that  those  who  are  doing  it  are 
few  and  far  between.  A  greater  concentration  of  ef- 
fort is  needed  to  help  the  retailer  sell  cigars  in  pref- 
erence to  other  tobacco  products. 

The  "man  behind  the  counter'*  stands  between 
your  product  and  the  consumer.  He  can  either  build 
good-will  for  your  brands  or  t^ar  it  dowai.  In  many 
cases  where  the  smoker  stops  dealing  at  a  certain 
store,  the  cause  is  due  either  to  indifference  or  ignor- 
ance, as  a  rule.  If  the  causes  are  brought  to  the  re- 
tailer's attention  he  is  usually  too  good  a  business  man 
not  to  endeavor  to  correct  them. 

In  undertaking  this  campaign  of  education  with 
the  retail  trade  this  pipe  manufacturer  is  doing  a 
much-needed  work  of  benefit  not  only  to  the  pipe  in- 
dustry but  to  the  cigar  and  tobacco  industry  as  well. 

The  treatment  of  a  customer  is  a  most  important 
matter  for  every  store  proprietor,  and  the  establish- 
ment of  a  standard  of  ethics  in  all  dealings  between 
the  retailer  and  the  public  will  go  far  to  elevate  and 
improve  the  retail  business. 


1436  WALNUT  STREET 


CINCINNATI,  OIOH 


8 


44th  year 


THE  TOBACCO  WORLD 


April  1,  1924 


April  1,  1924 


THE  TOBACCO  WORLD 


£)  n  I  bAtJEii 


44th  year 


9 


11 1-/A.« 


BALTIMORE  FIRM  WILL  DISTRIBUTE  "MAR- 
SHALL FIELD" 
Howard  F.  Pent,  president  of  the  Coraza  Cigar 
Company,  North  Seventh  Street,  has  just  returned 
from  a  trip  in  the  interest  of  his  brand,  **  Marshall 
Field,"  and  announces  that  arrangements  have  been 
made  with  the  MaiTland  Tobacco  Company,  of  Balti- 
more, to  distribute  this  brand  in  their  territoiy.  The 
** Marshall  Field''  is  growing  constantly  in  popular 
favor  and  the  factory  is  ver>'  optimistic  over  the  out- 
look for  1924  business  on  this  brand. 


SCHULTE  TO  OPEN  NEW  STORE  IN  PHILLIE 

According  to  plans  now  under  consideration  by  A. 
Schulte  Company,  a  new  store  will  be  opened  in  Phila- 
delphia before  June  1st.  The  plans  call  for  a  total  of 
nine  new  stores  by  that  date.  One  in  Philadelphia, 
Pittsburgh,  Detroit,  Buffalo  and  Schenectady,  and  two 
in  New  i'ork  and  Chicago.  The  company  reports  a 
greater  increase  in  business  for  the  month  of  Febru- 
ary, 1924,  over  the  same  period  last  year,  than  in  any 
other  month  in  their  history. 

BANDITS  WHO  ROBBED  DUSEL,  GOODLOE 

CAUGHT 

Five  of  the  bandits  who  robbed  the  branch  house 
of  Dusel,  Coodloe  &  Company,  at  Atlantic  City,  a  few 
weeks  ago,  have  been  caught.  Two  of  the  men  w^ere 
apprehended  in  Philadelphia  and  part  of  the  stolen 
goods  were  recovered  and  identified  by  L.  C.  Albert- 
son,  manager  of  the  Atlantic  City  branch.  The  other 
three  were  captured  in  Atlantic  City. 

RECENT  CONFERENCE  IMPROVES  RETAIL  CON- 
DITIONS 

As  a  result  of  the  recent  conferences  in  connec- 
tion with  the  forming  of  a  Retailers'  Association  in 
this  city,  conditions  among  the  retailers  have  been  con- 
Fidorably  improved,  due  to  a  cessation  in  the  price-cut- 
ting war.  It  is  hoped  by  all  that  the  condition  may  be 
pennanent. 

The  local  leaf  market  is  verj-  quiet  and  only  a  few 
small  sales  are  being  recorded.  According  to  advices, 
ccnditions  in  the  Havana  market  are  quiet  also. 

Ten  cent  cigars  continue  to  make  up  the  greater 
part  of  the  sales  of  the  retailers,  with  the  higher-priced 
goods  coming  in  second  place.  The  quality  of  the  five- 
cent  goods  is  not  yet  up  to  what  the  consumer  wants. 

Cigarettes  are  still  selling  in  large  volume. 


"JIMMIE"  GOLDWATER  VISITS  PHILADELPHIA 
^'Jimmie"  Goldwater,  of  **  Natural  Bloom"  fame, 
was  a  visitor  in  Philadelphia  on  Thursday  and  an- 
nounced that  a  special  ** Natural  Bloom"  representa- 
tive has  been  put  on  to  cover  Philadelphia.  Harn- 
Rendehnan  is  the  man,  formerly  with  Bayuk's  for  nine 
vears,  and  with  this  experience,  together  with  his  ex- 
ceptional ability,  no  doubt  ** Natural  Bloom"  will  soon 
be  in  ever>'  good  cigar  stand  in  this  city.  Dusel,  Oood- 
loe  &  Companv  are  distributors  for  this  braiid  in 
Philadelphia  and  Atlantic  City,  and  they  report  that 
*' Natural  Blooms"  are  already  selling  very  strongly. 

BAYUK  CIGARS  DIVIDEND 

Regular  quarterly  dividends  of  1%  per  cent,  on 
the  second  convertible  preferred,  1%  P^r  cent,  on  the 
first  preferred,  and  2  per  cent,  on  the  second  preferred, 
have  been  declared  by  the  directors  of  Bayuk  Cigars, 
Incorporated.  The  dividends  will  be  payable  April 
ir>tli  to  stockholders  of  record  March  31st. 

Louis  A.  Kramer  was  a  visitor  to  the  Water  Street 
leaf  market  last  w^eek. 

PENNSYLVANIA  LEADS  IN  CIGAR-LEAF  PRODUC- 
TION 
Pennsylvania  ranked  first  in  cigar-leaf  tobacco 
production  and  fifth  in  production  of  all  kinds  of  to- 
bacco in  1023,  according  to  information  compiled  by  the 
Bureau  of  Statistics,  Pennsylvania  Department  of  Ag- 
riculture. The  report  for  the  last  year  covers  the 
twelve  counties  that  grow  the  crop  commercially: 

Yield  Total  Pro-  .  Price 

Counties.  ^-Icres.  ^er  Acre,  ductioii.  O^'C.  i.        ^fj^^ 

Herks             .          ..  202  I.800  363.600  $0.17    $     6i,8i2.ot> 

Hradford    61  t,20O  73.20O  .17  '^j^Z 

Chester    598  1,580  944.840  .18  i/0'0/i.2^' 

Clinton     56  1400  78,400  .18  4,"2.oc. 

Dauphin    7T  i.3oo  92,300  .18  >^'^"^' 

luinkta    16  1.600  25.600  .16  4.096.0^ 

Lancaster    36,164  i,300  47,013.200  .19      ^93f^^•;, 

U-banon    434  i.450  629.300  .20  i25.86o.(_>.' 

Lycoming    107  i,350  I44.450  .19  ^^'^f' 

Snyder I3  2.000  26,000  .18  4.6«o.c< 

Tiojra        103  1,200  163,200  .25  4oitoo.o< 

York    2,942  1.200  3.530,400  .13  458.952.0^ 

Total    40,800         ....     15.084,490       ....     $9.869.3<>4r'  = 

Average    >,3O0     $0.19      ••• 

SAM  PALEY  MAY  MAKE  EUROPEAN  TRIP 
Sam  Palev,  of  the  *'La  Palina''  factory,  is  consul 
ering  making  a  trip  to  Europe  within  the  next  montli 
It  is  possible  his  family  will  accompany  him  on  the  tri] 
and  the  Sumatra  inscriptions  in  Holland  will  be  m 
eluded  in  the  itinerary. 


WM.  DEMUTH  &  COMPANY  TO  HELP  "MAN 
BEHIND  THE  COUNTER" 
Wm.  Demuth  &  Company,  one  of  the  foremost  pipe 
manufacturing  concerns  in  the  country,  is  starting  a 
campaign  to  help  the  retailer  sell  more  pipes  by  giving 
him  a  working  knowledge  of  the  merchandise  he  han- 
dles.    They  have  prepared  an  article  entitled,  '*Tell 
llim  Something  About  Pipes,  ^'  and  this  article  is  avail- 
able for  distribution  upon  request  to  any  retailer's 
salesman  or  jobber's  salesman  who  is  interested  in 
l)ipe8  and  how  to  merchandise  them. 
The  article  says  in  part : 

* '  The  importance  of  the  man  behind  the  counter  is 
0  radually  receiving  its  due  degree  of  attention.  Many 
manufacturers  who  spend  huge  sums  in  advertising  to 
build  consumer  preference  and  goodwill  for  their  prod- 
ucts, are  beginning  to  reahze  that  their  efforts  can  be 
rendered  futile,  and  well  earned  goodwill  can  be 
<iuickly  dissipated  if  not  properly  nurtured  at  the  cru- 
cial point  in  the  cycle  of  distribution— the  retail  coun- 
ter, over  which  the  article  is  handed  to  the  public.  It 
is  not  sufficient  for  the  manufacturer  alone  to  appraise 
the  importance  of  the  role  of  the  retail  seller.  It  is 
necessary,  too,  for  the  retail  merchant  or  clerk  to  ap- 
preciate the  importance  and  effectiveness  of  his  func- 
tion. 

''Let  us  consider  briefly,  some  of  the  reasons  why 
people  stop,  or  may  stop,  trading  at  certain  stores. 
**  Indifference  of  salespeople. 
''Attempts  at  substitution. 
"Errors. 
"Tricky  methods. 
' 'Over-insistence  of  salespeople. 
'•Insolence  of  salespeople. 
"Unnecessary  delays  in  service. 
'•Tactless  business  policies. 
"Poor  arrangement  of  store. 
''Lack  of  knowledge  concerning  merchandise. 
'♦Practically  every  one  of  these  stumbling  blocks 
to  holding  steady  trade  is  at  the  control  of  the  retail 
merchant  or  the  retail  clerk — and  can  be  eliminateil 
«)iily  if  he  has  a  true  estimate  of  ther  damaging  effects 
on  his  profits  and  makes  a  determined  effort  to  stop 
these  sales  leaks. 

"We  do  not  intend  to  preach  about  indifference, 
tactlessness,  carelessness,  insolence,  errors,  etc.  The 
necessity  for  the  correction  of  these  faults  is  obvious. 
"The  function  of  this  article  is  to  focus  attention 
upon  the  importance  of  the  retail  salesman  having  a 
\vorking  knowledge  of  the  merchandise  he  handles.  .  .  . 
Knowledge  concerning  an  article,  its  materials,  its 
manufacture  and  its  uses  enables  a  salesman  very 
often  to  interest  a  customer  and  effect  a  sale  even 
Hiough  the  customer  did  not  intend  to  purchase  that 
irtiole  when  he  entered  the  store. 

"Such  creative  salesmanship  can  vory  effectively 
'>e  employed  in  the  sale  of  pipes." 

Then  follow  a  number  of  suggestions  showing  how 
^alesmen  can  interest  prospective  customers  in  the  sub- 
ject of  pipes,  a  description  of  the  materials  which  go 
into  their  manufacture,  an  explanation  of  the  proc- 
''sses  through  which  a  pipe  passes  on  its  way  from  root 
^0  counter,  a  little  talk  on  the  care  of  pipes  and  how  to 
''Vcak  a  meerschaum. 


BURNS  JOINS  EISENLOHR 

Arthur  Bums  has  joined  the  sales  force  of  Otto 
|*'isenlohr  &  Brothers,  Incorporated,  and  will  cover 
'»oston  and  surrounding  territory  in  the  interest  of 
"Cinco."    He  was  formerly  with  the  0.  C.  A.  factory. 


HE  General  Appraisers '  decision  that  each  sep- 

arate  piece  of  imported  lithography  must  bear 

the  name  of  the  country  of  origin  is  of  wide 

interest  to  the  cigar  industry.  As  far  as  the 

oigar  busmess  is  concerned  only  two  foreign  countries 

are  a  factor  in  the  label  and  band  industry. 

As  far  as  we  know  up  to  the  war  both  of  these 
countries  had  their  names  imprinted  on  each  band  on 
the  white  end,  which  was  covered  when  the  band  was 
placed  on  the  cigar. 

This  decision  clarifies  the  situation  as  there  have 
been  attempts  to  justify  the  importation  of  foreign 
lithography  by  printing  the  name  of  the  countrv  of 
ongin  only  on  the  container  holding  the  individual 
pieces.  . 

NANYANG  BROTHERS  EXPANDING  IMPORT- 
EXPORT  BUSINESS— SAT  HING  KAN  ELECTED 
PRESIDENT  TO  SUCCEED  HIS  FATHER 
Xaiiyang  Brothers,  Inc.,  New  York  subsidiarj'  of 
the  Xanyang  Brothers  Tobacco  Company  of  China, 
has  just  moved  into  their  new  offices  at  220  Fifth  Ave- 
nue in  order  to  take  care  of  their  rapidly  increasing 
import-export  business.  This  is  taken  as  the  first  step 
in  the  company 's  policy  of  business  expansion  decided 
at  the  last  meeting  of  its  board  of  directors  when  Sat 
Iling  Kan  was  named  president  to  succeed  his  illustri- 
ous forbear,  the  late  Kan  Chiu-nam,  noted  Chinese  in- 
dustrial magnate  and  cigarette  manufacturer.  Yat 
Pong  Kan  was  elected  vice-president,  Tsze  E.  Pun, 
vice-president  and  treasurer,  Alfred  S.  Lee,  secretary 
and  assistant  treasurer  and  Elsie  G.  Kretsclimer,  as- 
sistant secretary. 

Sat  Hing  Kan  is  now  in  China  looking  after  the 
Far  Eastern  interests  of  his  family,  chief  of  which  is 
the  firm  of  Nanyang  Brothers  Tobacco  Company,  of 
which  his  father  was  founder  and  president.  Since 
his  father's  death  last  October,  young  Mr.  Kan  has 
shared  in  the  direction  of  the  affairs  of  this  great  ciga- 
rette manufacturing  company  of  China,  in  which  he 
had  already  served  in  many  important  capacities  in- 
cluding that  of  general  manager  in  Shanghai.  He 
also  holds  the  important  position  of  leaf  department 
manager  and  is  considered  an  authority  on  native  Chi- 
nese tobacco  which  he  thoroughly  studied  at  the  sources 
of  iiroduction  as  well  as  American  leaf  tobacco  which 
is  purchased  in  large  quantity  for  manufacturing  the 
popular  "Nanyang"  cigarettes.  Mr.  Kan  will  return  to 
New  York  this  summer  in  time  to  supervise  this  year's 
puchases  of  tobacco  and  new  factory  machinery  and 
equipment  for  the  tobacco  company  which  in  recent 
vears  have  aggregated  many  million  dollars  annuallv. 
l-'urther  steps  to  for^vard  the  expansion  of  the  New 
York  corporation  will  then  l>e  taken. 

Tsze  E.  Pun  is  general  manager  at  the  New  York 
ofTice  which  besides  looking  after  the  American  pur- 
( liases  of  the  tobacco  company  does  a  large  import 
business  in  Chinese  products  and  has  achieved  a  repu- 
tation as  a  leader  in  many  lines  including  that  of  Chi- 
nese laces,  hainiets  and  Chinese  Mah  Jong  games. 

AMERICAN  SUMATRA  FINANCES  O.  K. 

The  American  Sumatra  Tobacco  Companv  has  is- 
sued a  statement  to  the  effect  that  no  new  financing 
of  the  company  is  under  consideration  at  this  time,  nor 
is  it  thought  to  be  necessary. 


10 


44tli  year 


THE  TOBACCO  WORLD 


April  1,  1924 


April  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


11 


DETROIT 


^J^^ 


Detroit  Automobile  Industry  Employs  Small  Army— J.  L. 

Marcero  &  Company  Re-Enters  Cigar  Game— Powell 

Resigns  From  Berriman  Brothers— Newspapers 

Doing  Thriving  Business  in  Cigar  Advertising 


Detroit,  Mich.,  March  25,  1924. 

YNAMIC  DETROIT.  Its  population  has  more 
than  doubled  in  the  past  decade.  Detroit  now 
ranks  as  fourth  city  of  the  United  States.  De- 
troit's  automobile  industr>'  girdles  the  globe, 
every  nation  in  the  world  pays  tribute  to  it.  This 
great  industn^  furnishes  employment  to  an  army  of 
more  than  two  hundred  thousand  men  in  Detroit,  whose 
yearly  pay  aggregates  approximately  two  hundred  and 
iifty  million  dollars.  . 

Detroit  is  also  known  throughout  the  United 
States  as  a  dgar  manufacturing  center.  Millions  of 
cigars  are  manufactured  here  annually,  which  are  dis- 
tributed from  Maine  to  Califoniia.  According  to  re- 
lM)rts  this  year's  production  of  Detroit-made  cigars 
will  surpass^  any  year  in  the  history  of  the  city. 

Retail  dealers  and  jobbers  report  the  business  for 
the  month  of  March  to  be  fair.  However,  it  must  be 
admitted  that  all  is  not  rosy  with  the  tobacco  jobbers, 
due  to  price-cutting  and  adverse  conditions  in  the 
trade.    Collections  are  reported  to  be  very  slow. 

Two  well-known  Detroit  jobbers  have  consolidated 
and  a  new  sign  will  ornament  the  building  at  310  Jef- 
ferson Avenue,  West.  J.  L.  Marcero  &  Company  and 
Claude  E.  Howell  &  Company  have  consolidated  un- 
der the  new  firm  name  of  Marcero,  Bump  &  Howell 
Company,  and  will  be  located  at  the  above  address.  The 
brands  to  be  jobbed  by  the  firm  are  ** Dutch  Masters,]' 
^44  >»  ^« Harvester, ''  **Henry  George'*  and  **Swift*'  ci- 
gars. The  LoMTiey  candy,  which  has  been  sold  in  this 
market  for  the  past  fourteen  years  by  J.  L.  Marcero  & 
Company,  will  be  featured.  Claude  E.  Howell  has  been 
in  the  cigar  jobbing  business  in  Detroit  for  the  past 
nineteen  vears,  and  has  enjoyed  a  very  successful  busi- 
ness. Joe  L.  Marcero  and  Harry  T.  Bump  have  beon 
associated  in  the  wholesale  cigar  and  candy  business 
for  the  past  fifteen  years,  doing  business  under  the  firm 
name  of  J.  L.  Marcero  &  Company.  The  entire  sales 
force  of  both  companies  will  be  retained  in  their  pres- 
ent positions.  No  doubt  a  number  of  additional  pales- 
men  will  be  added  within  the  near  future.  The  To- 
bacco World  extends  to  Messrs.  Marcero,  Bump  and 
Howell  their  hearty  congratulations  and  best  wishes 
for  many  prosperous  years. 

Tom  Powell,  one  of  Detroit's  best  known  sales- 
men, and  recently  associated  with  Berriman  Brothers, 
Tampa,  Fla.,  has  resigned  his  position  with  this  firm. 
In  the  future  Tom  will  cover  the  eastern  part  of  Michi- 


gan for  the  Worden  Grocery  Company,  Grand  Rapids, 

Mich. 

Frank  Horning,  of  the  Consolidated  Cigar  Corpo- 
ration, has  returned  to  Detroit,  after  a  month's  cam- 
paign with  the  salesmen  of  Keifer-Stewart  Company, 
Indianapolis,  where  he  has  been  promoting  the  sale  of 
''44'*  cigars. 

''Robert  Bums"  dgars  (General  Cigar  Company; 
are  enjoying  a  big  sale  here,  the  many  sizes  and  shapes 
are  very  popular  with  the  Detroit  smokers. 

Ernest  S.  Gunn,  who  recently  purchased  the  cigar 
store  of  Altena  &  Peterson  at  428  Randolph  Street, 
has  enlarged  the  store  and  added  an  extensive  line  of 
men's  furnishings.  The  store  is  a  store  for  men,  com- 
bining tobacco,  cigars,  cigarettes  and  confectioneries, 
with  a  line  of  men's  furnishings.  Mr.  Gunn  has  been 
engaged  in  business  in  Detroit  and  Boston  for  many 
years.  His  motto:  "Honest  Merchandise  for  Men,  at 
Moderate  Prices." 

Charles  W.  H.  Robinson,  local  branch  manager  for 
Bayuk  Cigars,  Incorporated,  reports  business  as  being 
ver>'  good  on  his  many  popular  brands.  He  is  increas- 
ing his  sales  organization  and  the  city  and  county  is 
being  worked  thoroughly. 

J.  Eugene  Beck,  cigar  broker  of  New  York  and 
Philadelphia,  called  on  the  trade  here  last  week  and 
reported  a  very  satisfactory  business  all  along  the 
route  covered. 

W.  B.  McBumey,  representing  R.  A.  Bachia  & 
Company,  of  New  York  and  Long  Island  City,  was  on 
the  list  of  visitors  here  last  week,  who  made  the  rounds 
of  the  clubs  and  leading  retailers. 

E.  H.  Biody,  of  Krauss  &  Company,  Incorporated, 
Baltimore,  Md.,  manufacturers  of  "In-B-Tween"  ci- 
gars, was  with  us  for  a  few  days  last  week,  looking 
over  conditions  regarding  his  brand. 

Leo  Micheals,  of  the  Falk  Branch  of  the  Amen 
can  Tobacco  Company,  made  the  rounds  of  the  trade 
liere  last  week.  Leo  was  conducted  on  the  tour  by 
Billv  Burke,  who  knows  the  territory  from  end  to  end. 
The  Falk  brands  have  always  enjoyed  a  very  healthy 
sale  in  our  city. 

W.  W.  Tucker,  of  the  Tucker  Cigar  Company,  ha? 
remodeled  the  entrance  to  their  store  in  the  Dime  Bank 
Building.  The  change  has  given  them  an  entrance  on 
Griswold  Street  and  one  on  Fort  Street.  Mr.  Tucker 
reports  business  as  ver>^  good  and  increasing  each 
month. 


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pURjii 


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News  From  Congress 

_        'AND 

Federal 
Departments 


'sn^i^JL 


No  New  Ruling  Requiring  Price  to  Be  Printed  on  Inside  of 

Cigar  Box  Lid 

Washington,  D.  C. 
FFICIALS  of  the  Intenial  Revenue  Bureau 


(Continued  on  Page  20) 


deny  that  any  regulations  have  been  issued 
or  are  in  contemplation  changing  the  mark- 
ings which  are  required  on  cigar  boxes  to 
comply  with  the  tax  law.  Rumors  in  the  trade  that 
it  would  hereafter  be  necessary  to  stamp  upon  the 
inside  label  of  all  cigar  boxes  the  price  at  which  the 
cigars  were  intended  to  be  sold,  are  without  any  foun- 
dation in  fact,  it  is  declared. 

The  regulations  adopted  in  1918  provide  the 
method  of  marking  boxes  to  comply  with  the  law,  and 
require  only  that  the  marking  show  that  the  cigars  are 
to  be  sold  at  a  price  within  the  limits  covered  by  the 
internal  revenue  stamp.  It  is  not  believed  that  any- 
thing would  be  accomplished  by  having  the  price  of 
the  cigar  printed  on  the  inside  label,  from  the  stand- 
point of  the  Government. 

The  law  provides  that  cigars  may  not  be  sold  at  a 
price  higher  than  the  maximum  covered  by  the  reve- 
nue stamp,  but  there  is  no  objection  to  selling  the  ci- 
gars at  a  lower  price,  since  the  Goveniment  in  that 
case  would  not  be  defrauded  of  riglitful  revenues.  The 
only  purpose  that  would  be  accomplished  by  printing 
the  price  on  the  inside  label  would  be  to  assure  pur- 
chasers of  **out  price''  cigars  that  they  were  actually 
getting  them  at  a  lower  price  than  that  for  which  they 
were  originally  intended  to  be  sold. 

Long  and  Short  Haul  Rates  of  Railroads  Must  Be  Pro- 
portionate 

Railroads  would  not  be  permitted  to  make  a  lower 
charge  for  a  longer  than  a  shorter  haul,  under  the 
provisions  of  a  bill  which  has  been  favorably  reported 
to  the  Senate  by  the  Interstate  Commerce  Committee. 

The  only  exemption  to  the  absolute  long-and- 
short-haul  provisions  would  l>e  for  an  emergency,  such 
as  drought  or  disaster,  or  for  circuitous  routes,  and 
there  is  also  a  provision  that  where  a  rate  in  violation 
of  this  principle  is  now  in  effect  by  authority  of  the 
Interstate  Conunerce  Commission  it  need  not  be 
changed  for  one  year,  in  order  to  allow  time  for  ad- 
justments. 

Another  amendment  voted  into  the  bill  by  the  com- 
mittee allows  a  railroad,  upon  hearing,  to  meet  the 
competition  of  another  wliose  route  is  shorter  between 
two  points.  The  Interstate  Conunerce  Commission  is 
Jtlso  authorized  to  approve  departures  for  import  and 
'xport  rates  and  for  block  systems  of  express  rates. 

One  effect  of  the  bill,  if  enacted  into  law,  would 
^Ki  to  put  an  end  to  pending  applications  of  the  car- 
liers  for  relief  under  the  fourth  section  of  transcon- 
tinental rates  on  a  number  of  commodities. 


From  our  IVashinotom  Bureau  eZZkba  Building 


Revenue  Revision  BUl  Will  Probably  Not  Be  Passed  UntU 

After  June  Conventions 
Postponement  of  final  action  on  the  revenue  re- 
vision bill  until  after  the  national  convention  in  June 
IS  now  predicted  in  Washington.  There  is  Uttle  Hke- 
lihood  that  the  Senate  will  pass  the  measure  until  that 
time,  according  to  Senator  Smoot,  chairman  of  the 
Finance  Conunittee,  and  there  will  undoubtedly  be  an 
effort  made  to  put  the  bonus  bill  ahead  of  the  reve- 
nue measure  in  order  that  the  Senate,  when  it  comes 
to  pass  the  latter,  may. know  exactly  how  much  reve- 
nue must  be  raised  to  pay  the  ex-service  men's  bill. 

The  delayed  adoption  of  the  tax  bill  will  make  it 
very  difficult  for  the  Treasury  Department  to  handle 
the  finances  of  the  Government.  The  bill  as  passed  by 
the  House  provides  a  25  per  cent,  reduction  in  taxes 
on  last  year's  income.  It  was  expected  originallv  that 
the  bill  would  be  passed  in  time  to  permit  taxpayers  to 
take  advantage  of  the  lower  rates  in  making  out  their 
returns;  they  have  now  made  their  returns  and  esti- 
mated their  income  taxes  on  the  basis  of  the  existing 
law,  and  it  will  be  necessary  to  make  some  provision 
for  refund,  in  the  case  of  those  who  have  paid  their 
taxes  in  full,  and  of  providing  for  the  25  per  cent,  re- 
duction to  be  deducted  from  future  payments,  in  the 
ease  of  those  meeting  their  taxes  on  the  instalment 
])laii,  should  the  Senate  adopt  the  House  rates. 

The  proposal  has  been  put  fon^'ard  to  eliminate 
the  September  instalment  entirely;  this  is  opposed  by 
the  Treasury  because  it  would  deprive  the  Govern- 
ment of  a  large  portion  of  the  ready  money  with  which 
it  is  planning  to  meet  expenditures  at  that  time,  and 
Congress  will  be  asked  to  devise  some  method  of  meet- 
ing the  situation  without  embarrassing  the  Treasury. 

The  situation  is  very  complex.  The  revenue  bill, 
as  passed  by  the  House,  provided  reductions  which 
would  bring  the  tax  receipts  far  l>elow  the  amount  es- 
timated as  necessaiy-  by  the  Treasury.  It  is  up  to  the 
Senate  to  remedy  this,  and  pro\ade  a  bill  which  will 
cut  off  not  more  than  the  surplus  which  the  Treasury 
Department  estimates  will  accinie  this  year  and  next ; 
adoption  of  a  bonus  bill  providing  for  cash  pa>Tnents, 
regardless  of  their  amount,  will  make  further  changes 
necessaiy,  with  the  possibility  that  the  tax  bill,  when 
finally  passed,  will  be  found  to  provide  much  less  re- 
lief than  has  been  anticipated. 

Senate  to  Probe  Alleged  Influence  Through  Government 

Employees 

Drastic  reforms  in  the  administration  of  the  Fed- 
eral income  tax  laws  are  predicted  as  a  result  of  an 
exhaustive  probe  which  has  been  undertaken  by  a  Sen- 
ate committee  under  the  diairmanship  of  Senator  Wat- 

(Contimied  on  Page  16.) 


12 


44th  year 


THE  TOBACCO  WORLD 


April  1,  1924 


Supreme  Court  Denies  F.  T.  C.  Right 
to  "Fish"  in  Company  Records 


Washington,  D.  C. 

The  Federal  Trade  Commission  may  not  go  on 
''fishing  expeditions"  into  private  papers  on  the  pos- 
sibility that  they  may  disclose  evidence  of  crime,  ac- 
cording to  a  decision  of  the  United  States  Supreme 
Court  in  a  case  wherein  the  commission  sought  a  writ 
of  mandamus  to  compel  certain  tobacco  companies  to 
produce  a  vast  amount  of  records,  contracts  and  cor- 
respondence for  inspection.  This  decision  is  of  great 
importance,  as  the  commission  has  been  carrying  on  a 
number  of  investigations  in  this  manner. 

**The  mere  facts  of  carr>4ng  on  a  commerce  not 
confined  within  State  lines  and  of  being  organized  as  a 
corporation  do  not  make  men's  affairs  public,  as  those 
of  a  railroad  company  may  be,''  the  Court  held. 
"Anyone  who  respects  the  spirit  as  w^ell  as  the  letter 
of  tlie  Fourth  Amendment  would  be  loath  to  believe 
that  Congress  intended  to  authorize  one  of  its  subor- 
dinate agencies  to  sweep  all  our  traditions  into  the 
fire  and  to  direct  fishing  expeditions  into  private  pa- 
pers on  the  possibility  that  they  may  disclose  evidence 

of  crime. 

''We  do  not  discuss  the  question  whether  it  could 
do  so  if  it  tried,  as  nothing  short  of  the  most  explicit 
language  would  induce  us  to  attribute  to  Congress 
that  intent.  The  interruption  of  business,  the  possible 
revelation  of  trade  secrets,  and  the  expense  that  com- 
pliance with  the  commission's  wholesale  demand  would 
cause  are  the  least  considerations.  It  is  contrary  to 
the  first  principles  of  justice  to  allow  a  search  through 
the  respondents'  records,  relevant  or  irrelevant,  in 
^e  hope  that  something  will  turn  up. 

"The  right  of  access  given  by  the  statute  is  to 
documentary  evidence — not  to  all  documents,  but  to 
such  documents  as  are  evidence.  The  analogies  of 
the  law  do  not  allow  the  party  wanting  evidence  to 
call  for  all  documents  in  order  to  see  if  they  do  not 
contain  it.  Some  ground  must  l>e  shown  for  suppos- 
ing that  the  documents  called  for  do  contain  it." 

The  Court  declared  that  some  evidence  of  the  ma- 
teriality of  the  papers  demanded  must  be  produced. 
The  demand  was  not  only  general  but  extended  to  the 
records  and  correspondence  concerning  business  done 
intrastate.  It  appeared  that  the  corporation  involved 
had  been  willing  to  province  such  papers  as  they  con- 
ceived to  be  relevant  to  the  matter  in  hand.  In  con- 
elusion  the  Court  declared  that  it  could  not  attribute 
to  Congress  an  intent  to  defy  the  Fourth  Amendment 
to  the  Constitution  or  even  to  come  so  near  to  doing 
to  as  to  raise  a  serious  question  of  constitutional  law, 
and  therefore  declined  to  grant  the  petition  of  the 
Federal  Trade  Commission  to  force  compliance  with 
its  demand  for  the  books  and  papers  in  question. 


MAZER  FACTORIES  WORKING  TO  CAPACITY 

In  spite  of  the  depression  in  the  cigar  business  in 
some  sections  the  Mazer  factories  continue  to  operate 
at  full  capacity,  and  the  business  of  this  oonceni  is  on 
the  increase.  Dusel,  Goodloe  &  Company,  of  this  city, 
are  distributors  for  Mazer  products  in  this  territory. 


MENDELSOHN  URGES  CONGRESS  TO  REDUCE 

TAX  ON  CIGARS 

Joseph  Mendelsohn,  president  of  the  National  Ci- 
gar Leaf  Tobacco  Association,  has  filed  a  brief  with 
the  Senate  Finance  Committee,  urging  Congress  to 
make  a  reduction  of  25  per  cent,  in  the  Internal  Reve- 
nue taxes  on  cigars. 

In  the  brief  Mr.  Mendelsohn  points  out  that  cigar 
production  has  declined  approximately  3  per  cent,  in 
the  last  twenty-two  years,  while  the  decline  in  employ- 
ment in  cigar  factories  has  been  even  greater. 

Mr.  Mendelsohn  states  that  the  fact  that  the  cigar 
industry  has  not  only  been  unable  to  make  any  ad- 
vancement, but  has  actually  declined,  is  due  in  part  to 
the  burdensome  taxation,  which  was  cheerfully  borne 
during  the  war  period,  but  which  now  should  be  lifted 
for  the  good  of  the  industry. 

Particular  emphasis  is  laid  on  "one  of  the  most 
depressing  facts  our  industry  is  facing,  viz.,  the  decline 
in  the  number  of  cigar  factories  in  operation  and  the 
tendency  toward  monopolistic  concentration  which  it 
neglects.  In  1900  there  were  27,674  factories  in  the 
United  States  producing  7,000,000,000  cigars,  or  253,- 
000  cigars  per  factory.  In  1923,  there  were  but  12,000 
factories,  a  reduction  of  nearly  60  per  cent,  in  twenty 
years  and  an  output  per  factory  of  561,000  cigars. 
These  figures  record  the  discouraging  fact  that  dur- 
ing the  twenty  year  period  referred  to  more  than 
15,000  small  business  concerns  were  forced  to  the  wall 
while  many  of  their  more  successful  rivals,  though 
temporarily  continuing  their  operations,  are  now  one 
by  one  closing  their  doors.  Surelv  Congress  should 
not  overlook  an  opportunitv  to  alleviate  this  condi- 
tion." 


PORTO  RICO  AGENCY  ISSUES  NEW  BOOKLET  ON 

PORTO  RICO  CIGARS 

An  illustrated  booklet  containing  a  new  version  of 
"The  Story  of  a  Porto  Rican  Cigar"  has  been  issued 
by  the  Govenunent  of  Porto  Rico  Tobacco  Guarantee 
Agency,  New  York. 

This  booklet  describes,  vnih  the  aid  of  illustra- 
tions, just  what  is  the  nature  of  Porto  Rican  tobacco, 
liow  it  compares  in  aroma,  strength  and  body  \rith 
other  imported  tropical  tobaccos  and  tells  what  kind  of 
cigar  may  be  made  from  Porto  Rican  tobacco.  It  also 
shows  how  consumers  mav  know  that  tobacco  is  genu- 
ine  Porto  Ricaur 

In  response  to  advertising  in  a  number  of  gen- 
eral magazines  a  large  number  of  copies  of  ' '  The  Stor>^ 
of  a  Porto  Rican  Cigar"  have  been  sent  out  to  con- 
sumers. The  demand  for  them  was  so  pronounced  that 
one  dealer  in  Kansas  City  wrote  for  100  copies  to  dis- 
tribute to  his  customers,  saying  they  had  been  asking 
hira  if  he  had  any. 

Copies  will  be  sent  to  members  of  the  trade.  J.  F. 
Vazquez,  Porto  Rican  agent,  states  that  there  is  some- 
thing in  this  booklet  for  every  leaf  man,  manufacturer 
and  dealer  or  jobber  who  has  any  interest  in  Porto 
Rican  tobacco. 


FAlHr.  ^f  &  GREGG  WILL  DISTRIBUTE 

"CHANCELLOR" 

After  April  1st,  Faber,  Coe  &  Gregg  will  take  over 
the  exclusive  distribution  of  the  "Chancellor"  cigar 
for  New  Y^ork.  The  "Chancellor"  is  a  product  of  the 
American  Cigar  Company  and  retails  for  two  for  a 
quarter. 


April  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


13 


PROVEN  BY  GENERATIONS 

OF  EXPERIENCE 

There  is  no  doubt  about  it! 
Good  Cigars,  when  packed 
in  SPANISH  CEDAR 
BOXES,  retain  their  full 
qualities  and  are  appre- 
ciably improved. 

SPANISH  CEDAR  CIGAR 
BOXES  have  been  in  use 
many  years.  Nothing  has 
yet  been  found  equally  as 
good. 

Acclaimed  by  generations 
,    of  Preference  by  the  best 
authorities, 

''The  Ideal  Container 
for  Good  Cigars.'' 

In  using  Spanish  Cedar 
Cigar  Boxes, 

You   haVe  the  Best. 


After  all 
jnothii^  satisfies  like^ 
a  ^od  cigar 


li^^ 


!ii!xn"^'Miiiiiiiiii  iiiiiiiii:^ 


(liii!''ir'"I"iit;i'T'"i::iin'iinii:r':n"";i;',ii^  .:i:ihi:i 


!l!!!ilillllllllllill!liili:illll!M 


lillllK 


14 


44th  year 


THE  TOBACCO  WORLD 


April  1,  1924 


Business  Buildtng 

By  a  Trained  Business  Man  Jho 

Advertiser 

WRITTEN  ESPECIAaV  FOR    TUB IfOSftSCO  WORLD   BrA.E.B  > 


r»x. 


j  ERE  is  a  feller  talking  about  imparting  a 
^* Business  Winning  Secret,"  and  his  adver- 
tisement reads  that  he  will  do  this  for  the 
diminutive  sum  of  two  berries. 

All  I  can  say  is  that  he  has  his  hook  baited  for 
suckers,  'cause  there  ain't  no  such  animal  as  a  Busi- 
ness Wiiming  Secret.  ■  There  are  practically  no  se- 
crets in  conducting  a  successful  business.  It  is  merely 
plugging  away,  using  your  eyes  and  your  ears  to 
gather  ideas,  your  brains  to  adapt  them  to  your  busi- 
ness, and  your  hands  to  push  them  along. 

That's  all,  and  that  wdll  turn  the  trick. 

If  vou  trv  all  the  arts  and  the  business  don't  come 
then  you  are  in  the  wrong  location,  and  it  is  up  to  you 
to  get  out  of  your  present  place,  into  some  other  place, 
where  there  is  some  getting. 

Eternal  hustle  and  eternal  wide-awakeness  will 
pull  any  business  out  of  the  deepest  rut  a  hundred 
times  better  than  any  secret  method  will  accomplish. 

The  quest  for  business  is  now  exceedingly  rapid. 
Everybody  is  on  the  run,  using  all  the  business-getting 
implements — and  tliat  just  naturally  makes  you  get 
on  the  run  also.  Therefore  a  good  motto  for  a  good 
manv  dealers  would  be  Wake  IJr. 

Cj3    Cj3    Cj3 

*'The  most  notable  business  successes,"  said  a 
successful  merchant,  *'have  had  their  birth  in  some- 
tone's  ability  to  foresee." 

This  is  what  we  call  ** vision,'*  foresight,  which 
kads  to  forehandedness. 

It  is  wise  and  essential  to  attend  to  the  routine 
^nd  the  monotony  of  business ;  but  it  is  also  the  part 
bf  wisdom  to  occasionally  sit  in  the  quiet,  puff  leisurely 
pn  an  easy  puller  and  open  the  mental  eye  to  the- 
ihings-that-are-to-be. 

Thus:  is  your  locality  growing  in  population  and 
prosperity?  If  so  will  it  justify  you  to  rent  the  store 
next  door,  throw  the  two  into  one,  take  on  candy  and 
fancy  notions,  in  addition  to  your  present  stock,  and 
thus  become  a  general  distributor,  instead  of  a  special- 
ist? 

Or,  perhaps  your  locality  may  not  have  been  a 
prosperous  one  and  the  only  way  to  do  was  to  run 
along  under  easy  sail  with  small  stocks  of  cheap  goods, 
and  your  mental  eye  may  reveal  that  the  buildings  a 
few  squares  beyond  now  being  constructed  will  greatly 
change  the  character  of  the  people  who  pass  your 
place. 

You  will  resolve  to  meet  the  change. 

You  will  brush  up  and  fix  up  your  store — ^brighten 
It,  freshen  it,  improve  your  show  window,  ligliten  tlie 
inside,  lay  in  stocks  of  more  attractive  goods,  and  thus 
teap  your  share  of  the  new  trade. 


This  is  ^Sision."  Cultivate  your  vision,  learn  to 
be  far-sighted,  and  to  take  advantage  of  the  coming 
changes. 

Cj3     Cj3     Cj3 

Let's  play  awhile.  Let's  play  the  game  called 
** Suppose."    Here's  howM 

Suppose  some  big,  giim,  austere  man  stood  in 
front  of  you  and  said,  *^  Answer  this  question,  and  an- 
swer it  quick.  If  you  ain't  quick,  or  if  you  ain't  right, 
out  you  go,  and  you  lose  your  store,  or  you  lose  your 
job.  Get  ready.  What  are  ten  things  customers  most 
like  of  retailers ?    Go!" 

AVhat  would  you  do?  Tell  me  truly  and  really, 
what  would  you  do? 

Would  you  rattle  off  the  answers  before  he  coulci 
say  **Jack  Robinson"?  Or  would  you  chew  your 
finger  nails,  and  look  blank  as  a  salted  codfish,  and 
stand  on  one  foot  and  be  unable  to  answer  him  narj^ 
a  word? 

Oh,  I  fear  me  there  isn't  much  fun  in  this  game  we 
are  playing.  It  would  be  ten  times  more  fun  if  you 
could  spill  out  without  a  second's  thought  the  answer 
thusly:  A  good  assortment.  Money-back  privilege. 
Truth  about  the  goods.  Plainly  printed  price  cards. 
Prompt  and  courteous  service.  Careful  attention  to 
children.  Accurate  filling  of  orders.  Same  price  to 
evervbody.    Thank  you.    Come  again. 

These  ten  things  are  worth  learning.  Worth  put- 
ting at  work  in  your  store. 


C83    Cj3    Cj] 

A«  stated  many  times  I  am  a  great  believer  in  slo- 
gans, made  so  by  observing  the  great  dynamic  power 
of  slogans  in  business  building. 

Your  National  Association  sliould  have  a  slogan— 
and  it  has— and  you  should  have  a  personal  slogan, 
which  perhaps  you  have. 

Yours  truly  has  a  slogan  for  these  pages.  It  is  a 
short  slogan,  insisting  of  one  word,  a  single  sharp- 
pointed  brass  tack. 

That  slogan  is  Helpfulness. 

Everv  article  in  this  department  is  written  with 
a  view  to' helpfulness.  It  isn't  written  to  fill  space  or 
for  wit,  or  humor,  for  glory  or  for  money— but  to  be 
helpful.  .   .    ,         . 

Won't  you  read  them  in  the  same  spirit  in  which 
thev  are  written? 

They  are  gleaned  grains  of  wheat  from  vast 
masses   of   straw.     Every   one  of   them   contains   a 

(Continued  on  Page  23) 


April  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


The  Advantages  of 
the  Model  L 

Short  Filler  Bunch  Machine 


1.  Straight  or  shaped  work,  equally 
well  done. 

2.  Makes  right  or  left  hand  bunches 
perfectly. 

3.  Uniform  size  and  weight  of 
bunches  assured. 

4.  A  very  substantial  saving  in  labor 
costs. 

5.  It  will  work  large  size  or  mixed 
CUT  scrap. 

6.  A  long,  even  rolling  for  better 
smoking  qualities. 

7.  Damp  or  dry  tobacco  handled  with 
equally  good  results. 

8.  Low  cost  of  upkeep:  does  not  easily 
get  out  of  order. 

9.  The  easily  adjustable  weighing 
scale  meets  all  requirements  as  to 
changes  in  sizes  and  weather  con- 
ditions. 

10.  Fluffy  filler  because  the  tobacco  is 
lifted  from  a  hopper  —  a  decided 
improvement  over  the  giO^J^ 
method  of  feeding. 


Price  $750  complete 

f.o.b.  Factory,  Newark,  N.  J. 


The  5*=  Cigar 

You  can  make  it  at  a  Profit 

The  solution  lies  in  the  use  of 
labor  saving  machinery  such 
as  the  Model  L  Universal  Short 
Filler  Bunch  Machine. 

For  example:  Manufacturers  today  are 
paying  anywhere  from  $2.50  to  $3.50 
per  thousand  for  bunch  making,  either 
straight  hand  work  or  using  small  hand 
devices.  Figuring  on  this  basis,  the  Model 
L  Short  Filler  Bunching  Machine  will 
show  up  as  follows: 

Com  p0t  M 

Present  hand  method  -        -        -     $2.50 

Model  L  Machine  method  -        -        .90 

Net  saving     -        -    $1.60 

This  net  saving  represents  the  difference 
between  turning  out  a  5c  cigar  profit- 
ably and  breaking  even  or  in  many  cases 
turning  it  out  at  a  loss. 

Model  L  Machines  will  produce  from 
450  to  500  uniform  bunches  per  hour, 
either  straight  or  shaped  work,  right  or 
left  hand  bunches. 

Universal  Tobacco  Machine  Co. 

116  West  32iid  Street,  New  York 

Factory:  Newark,  N.J. 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


April  1,  1924 


MURIEL 

The  Cigar  of  Excellence 


Mr.  Dealer: 

Displaying  and  featuring  Muriel 
Cigars  help  you  make  new  friends. 
Those  new  friends  help  you 
make  others.  All  of  them  help 
increase  your  business  and  make 
more  money. 


r:^ 


"//  taies  a  Mune/ 
to  match  a  MurieP ' 


Made  by 
P.   LORILLARD   COMPANY 

Est  a  hit  she  d  in  1760 


madegccd 

You  may  sell  a  man  a  cixar  ONCE  be- 
cause it's  advertised.  But  helbuys  that 
ciKarthe  SECOND  TIME  only  if  it  has 
delivered  all  that  was  claimed  for  it. 
And  right  there  is  where  it  pays  to 
push  La  Patina— the  cigar  that  always 
has  made  good  on  every  promise. 

CONGRESS  CIGAR  COMPANY.  Philadelphia 

lA  PALINA 

CIGAR 

IT'S  ^AVA  WRAPPED 


BAER  AGENCY  INCORPORATES 
In  order  to  take  care  of  increasing  business,  Dr. 
Berthokl  Baer  announces  the  reorganization  of  his  ad- 
vertising agency,  and  it  will  in  the  future  be  known  as 
the  Baer  Advertising  Agency,  Incorporated. 


Aow)rding  to  the  Sunctf  nf  (^iirrmt  Btmness  ^r 
fhe  month  of  March,  li^24,  a  monthly  journal  issued  by 
the  United  States  Dei)artment  of  Commerce,  "con- 
lumption  of  tobacco  and  tobacco  i>roducts  (for  the 
month  of  January)  as  measured  by  tax-paid  with- 
drawals, increased  considerably  over  December,  and, 
except  for  large  cigars,  over  January  a  year  ago.  Ex* 
ports  of  cigarettes  and  unmanufactured  tobacco  de* 
elined  from  December  l)ut  were  larger  than  a  year 
ago." 


News  from  Congress 


(Continued  from  Page  11) 

son,  of  Indiana,  in  which  Senator  Couzens,  of  Michi 
gan,  will  take  a  leading  part. 

Senator  Couzens  declares  that  there  will  be  n( 
whitewashing  of  individuals  and  there  is  rather  the  in- 
dication that  there  will  be  a  complete  housecleaning  in 
the  Internal  Revenue  Bureau.  Some  of  the  allegations 
which  the  committee  proposes  to  look  into  are  very 
strong ;  others  probably  cannot  be  sustained,  but  none 
will  be  overlooked.  Many  witnesses  are  to  be  sub- 
poenaed by  the  committee  and  indications  are  that  it 
will  be  busy  all  through  the  summer.  The  first  thing 
it  will  do,  however,  will  be  to  take  up  the  administra- 
tive features  of  the  revenue  law  with  a  view  to  making 
an  early  report  to  the  Senate  with  recommendations 
for  changes  that  will  go  further  than  the  recommended 
tax  simplification  of  Secretary  Mellon. 

**We  are  told  inferentially  that  a  good  bit  of  the 
alleged  dishonesty  will  come  very  close  to  high  offi- 
cials," declared  the  Michigan  Senator,  in  discussing 
the  investigation.  *'The  impression  I  get  is  that  the 
things  complained  of  were  put  over  on  these  officials 
without  their  having  a  knowledge  of  what  was  going 
on,  but  by  reason  of  their  positions  they  are  respon- 
sible for  the  conduct  of  the  service.  There  is  no  infer- 
ence that  they  knowingly  did  the  things  charged 
against  them,  or  that  thev  personallv  profited  there- 
by." 

It  is  alleged  that  outsiders  have  had  considerable 
influence  in  securing  positions  for  those  they  wanted 
employed  by  the  Govemment,  and  of  having  others 
discharged.  **My  own  opinion  is  that  Secretary  Mel- 
lon has  been  adamant  in  standing  out  against  the  in- 
terference of  politicians  with  his  department,"  said 
Senator  Couzens,  **but  I  am  not  so  sure  that  some  of 
his  subordinates  have  not  been  under  their  influence.  1 
think  there  is  too  much  power  vested  in  petty  officials; 
too  much  left  to  their  discretion.  These  men  often  are 
wholly  incompetent  to  pass  upon  the  problems  assigned 
to  them  and  they  should  not  be.  subjected  to  the  tem]>- 
tations  which  exist  through  their  possessicm  of  so  much 
power.  I  have  been  informed  that  some  of  these  men 
pass  on  as  much  as  a  million  dollars  in  taxes  each 
dav.  Some  of  the  cases  can  l>e  decided  one  way  or 
another,  the  questions  being  so  close,  and  there  is  a 
gieat  deal  of  temptation  there  for  the  man  who  is  not 
altogether  honest." 

It  is  charged  that  influence  is  often  used  to  .^  - 
cure  the  settlement  of  claims  in  the  interest  of  certii  ii 
taxj)ayers.  In  Congi-ess  it  has  even  been  declarcMl  tli  <t 
Ihere  have  been  cases  where  there  was  collusion  !>'- 
tween  men  in  the  Government  service  and  re])resen1  t- 
lives  of  taxpayers  having  claims.  It  has  been  alleg  1 
that  numerous  tax  attonieys,  agents,  specialists  a  l 
lobl)yists  in  the  employ  of  claimants  for  refunds  a;  1 
exemptions  are  carrying  on  negotiations  with  offici  ^ 
of  the  bureau,  which  negotiations  preclude  a  judicic  -^ 
examination  of  and  action  upcni  such  claims,  and  ^^  ^ 
result  in  scandal  and  the  disadvantage  of  the  Goveri- 
ment. 


DUDDLESTON  JOINS  BAYUK  FORCE 
r.  J.  Duddleston  has  joined  the  selling  organi:  »- 
ticn   of  Bayuk  Cigars,  Incorporated,  and  will  co\   r 
Chicago  anil  surrounding  te-rritory  for  their  brand 


April  1,  1924 


Say  You  Saw  It  in  The  Tobacco  Woeld 


44th  year 


17 


SECOND   INTERNATIONAL 
TOBACCO  INDUSTRIES 

EXPOSITION 


LESCME 


•«  A  .'■J  ._ 


I  n  ti,. 


LfSOfYttTEPS 

CKUft  Box  Co 

VbpK 
Hanovcp 
epmpata 

WilLADfLPHIA 


"k' 


NOTHING  SATISFIES  LIKE 
A  GOOD  CIGAR 


THE  BEST  CIGARS  ARE  PACKED 
IN  WOODEN  BOXES 


Leschey-Myers  Cigar  Box  Co 


CIGAR   BOX   IMANUFACTUFf  ER; 


YORK-HANOVER -EPH  RATA- PHILADELPHIA 


18 


44tli  year 


THE  TOBACCO  WORLD 


April  1,  1924 


April  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


19 


THE  AGRICULTURAL  OUTLOOK  FOR  1924 

The  following  statement  of  the  agricultural  out- 
look for  1924  based  upon  current  information  and 
upon  reports  from  43,000  farmers  representing  every 
agricultural  county  in  the  country  stating  their  in- 
tentions regarding  the  planting  of  spring  crops,  has 
been  prepared  by  the  Bureau  of  Agricultural  Econom- 
ics of  the  United  States  Department  of  Agriculture  to 
provide  a  basis  upon  which  producers  may  make  read- 
justments to  meet  economic  changes. 

The  general  agricultural  outlook  for  1924  indi- 
cates that  farmers  are  undertaking  a  normal  produc- 
tion program.  It  is  apparent,  however,  that  agricul- 
tural production  this  year  will  still  be  attended  by  the 
difficulties  arising  from  high  wages  and  other  costs, 
loss  of  farm  workers,  and  the  general  disparity  be- 
tween prices  of  farm  and  urban  products. 

Domestic  demand  for  agricultural  products  is  at  a 
high  level;  urban  prosperity  is  reflected  in  a  heavy 
current  consumption  of  fibers  and  high  quality  foods 
and  this  may  be  expected  to  continue  into  the  summer. 

Foreign  markets  on  the  whole  seem  likely  to  main- 
tain about  the  present  level  of  demand  for  our  cotton, 
pork,  wheat  and  tobacco.  The  situation  this  season 
with  respect  to  labor  machinery,  fertilizer  credit  and 
other  cost  items  is  not  such  as  to  favor  any  expansion 
in  production. 

The  tobacco  growers  generally  indicate  an  inten- 
tion to  plant  about  the  same  acreage  as  last  year.  The 
demand  for  export  types  of  tobacco  has  encouraged 
growers  to  plan  expansions  of  area  of  these  types 
while  the  unfavorable  market  has  led  growers  of  dark 
varieties  to  indicate  reduced  plantings  for  1924.  Bur- 
ley  stocks  are  still  high  and  intentions  toward  increase 
in  acreage  should  be  considered  in  the  light  of  this 
fact. 


PRICES  PAID  BY  ITALIAN  TOBACCO  MONOPOLY 

FOR  1924  CROP 

Tobacco  which  has  been  propagated  from  seed 
originating  in  Kentucky  will  bring  the  following 
prices,  according  to  a  schedule  of  prices  to  be  paid  by 
the  Italian  Tobacco  Jklonopoly  for  tobacco  during  1924. 
The  lire  is  equivalent  to  $6.0434  and  the  quintal  to 
320.46  pounds. 

Loose  tobacco: 

525  lire  per  quintal.  Grade  1. 

360  lire  per  quintal,  Grade  2. 

225  lire  per  quintal.  Grade  3. 

105  lire  per  quintal,  Grade  4. 
Cured  tobacco: 

868  lire  per  quintal,  Grade  A. 

744  lire  per  quintal.  Grade  B. 

651  lire  per  quintal.  Grade  B2. 

558  lire  per  quintal,  Grade  CI. 

4181/^  lire  per  quintal,  Grade  C2. 
-Commercial  Attache  H.  C.  MacLean,  Rome, 

Februarv  18. 


»EW  CHICAGO  DISTRIBUTOR  FOR  "TUVAL" 
The  **Tuvar'  line  of  cigars  has  been  taken  on  by 
Steele-Wcdeles  Company,  for  distribution  in  the  Chi- 
cago territor>%  and  the  **Bedencion''  line  has  been 
taken  on  by  Henry  Strauss  for  the  Cincinnati  terrl* 
tory.  These  cigars  are  manufactured  by  Mareelino 
terez  &  Company,  the  well-known  bonded  clear  Ha- 
vana house  of  Tampa,  Fla. 


PRICES  PAID  TO  PLANTERS  BY  FRENCH  TO- 
BACCO MONOPOLY  FOR  1923  CROP 

The  average  price  for  tobacco  grown  in  the  De- 
partment of  Lot,  Lo't-et-Garonne,  lUe-et-Vilaine,  Nord, 
and  BuohesTdu-Rhone  will  be  400  francs  per  100  kilos, 
according  to  a  decree  published  by  the  French  Tobacco 
Monopoly  on  December  29, 1923.  The  average  price  to 
be  paid  by  the  monopoly  for  tobacco  in  departments 
other  than  those  mentioned  above  will  be  430  francs 
per  100  kilos. 

In  addition  to  the  regular  price  paid  the  monopoly 
grants  a  bonus  of  10  francs  per  100  kilos  to  be  paid 
without  distinction  as  to  quality  or  growing  districts 
on  tobacco  delivered  in  good  condition,  well  wrapped 
and  sorted.  An  additional  50  francs  will  be  paid  to 
planters  in  the  Departments  of  Lot  and  Lot-et-Garonne 
who  deliver  a  quality  of  tobacco  the  leaf  of  which  con- 
forms to  the  following  specifications :  Length,  50  centi- 
meters ;  fabric  gummy,  elastic,  and  resistant,  perfectly 
healthy  and  ripe,  not  toni ;  ribs  hardly  noticeable ;  and 
color  dark  chestnut.  An  additional  bonus  of  70  francs 
per  100  kilos  will  be  paid  for  tobacco  grown  in  the 
other  departments  which  have  the  following  specifica- 
tions: Excellent  leaf,  resistant,  elastic,  healthy,  not 
torn,  ripe,  not  very  dark  in  color,  minimum  length  35 
centimeters. — Assistant  Trade  Commissioner  David  S. 
Green,  Paris,  February  14. 


AMERICANS  MAKING  HEAVY  SUMATRA  PUR- 
CHASES 

American  firms  are  buying  heavily  at  the  Sumatra 
Inscriptions  being  held  in  Amsterdam,  according  to  ad- 
vices, and  are  paying  high  prices  for  the  best  grade  of 
leaf. 

Among  the  purchasers  of  large  quantities  are 
American  Cigar  Company,  H.  Fendrich,  Manus  Mul- 
ler,  H.  Duys  &  Company,  E.  Eosenwald  &  Brother,  and 
L.  Schmidt  &  Company. 


WHELAN  OFF  ON  VACATION  TRIP 

George  J.  Whelan,  president  of  the  United  Cigar 
Stores  Company,  has  sailed  for  Europe  on  his  annual 
vacation  trip.  The  time  of  his  return  has  not  been 
definitely  established. 

UNITED  VICE-PRESIDENT  UNDERGOES  OPERA- 
TION 
W.  T.  Posey,  vice-president  of  the  United  Cigar 
Stores  Company,  is  recuperating,  following  an  opera- 
tion for  appendicitis.  He  will  return  to  his  desk  at  44 
West  Eighteenth  Street,  New  York  City,  after  a  short 
vacation. 


TILFORD  ESTATE  GOES  TO  WIDOW 

The  will  of  Frank  Tilford,  former  president  of 
Park  &  Tilford,  who  died  at  Palm  Beach  a  short  time 
tt|^,  states  that  his  entire  estate  of  approximately 
$300,000  is  to  go  to  his  widow. 

CIGAR  DEPARTMENTS  IN  FIVE  LIGGETT  STORKS 
TO  BE  OPERATED  BY  UNITED 
The  cigar  departments  in  five  Liggett  Drug  Storos 
in  Washington,  D.  C,  have  been  taken  over  by  the 
United  Cigar  Stores  Company  and  will  be  under  th(  ir 
management  in  the  future. 


WOODHOUSE  VISITS  WATER  STREET 
John  T.  Woodhouse,  of  the  John  T.  Woodhou^e 
Company,  manufacturers  of  fine  cigars  in  Detrrdt, 
Mich.,  was  a  visitor  to  the  Water  Street  leaf  market 
last  week. 


'  *  Myers  Tobacco  Co, 


-in  the  new 
patented  packing 


20 


44th  year 


THE  TOBACCO  WORLD 


April  1,  1924 


April  1,  1924 


Detroit  News 


(Continued  from  Page  10) 

Herb  Messick,  Middle  West  representative  of 
Cuesta  Rev  &  Company,  manufacturers  of  clear  Ha- 
vana cigars,  made  in  bond,  was  on  the  list  of  visitors 
here  last  week.  Herb  reports  his  brand  to  be  showing 
a  very  substantial  increase  in  sale  throughout  his  en- 
tire territory. 

Jack  Wildennan,  of  the  Fleck  Cigar  Company, 
Limited,  Reading,  Pa.,  called  on  the  trade  here  last 
week.  Jack  says  he  has  enjoyed  a  nice  business  on  his 
brands  throughout  this  trip. 

Adrian  Bustillo  and  John  W.  Merriam,  of  M.  Bus- 
tillo  &  Merriam,  Tampa,  Pla.,  called  on  the  leading  re- 
taileis  and  clubs  here  last  week  in  the  interest  of  their 
fast-selling  brands.  Both  of  these  gentlemen  report 
business  as  being  veiy  good  in  the  many  sections  of 
the  countrj^  which  they  have  covered. 

W.  D.  Walker,  representing  S.  S.  Pierce  &  Com- 
pany, Boston,  Mass.,  gave  the  city  the  once-over  last 
week. 

H.  G.  Hicks,  of  M.  Valle  &  Company,  manufactur- 
ers of  *'Flor  de  Cuba'*  cigars,  was  on  the  list  of  visi- 
tors here  last  week. 

The  Bailey- Wilkins  Company,  cigar  jobbers  of  this 
city,  have  discontinued  business.  This  firm  has  been 
very  prominent  in  the  cigar  field  for  the  past  eighteen 
months.  The  members  of  the  firm  have  not  aimounced 
their  plans  for  the  future. 

Jim  William,  of  A.  Amo  &  Company,  manufactur- 
ers of  *'La  Amo'^  cigars,  is  hobbling  around  the  city 
supported  by  a  stout  cane.  During  the  last  slippery  spell 
Jim  was  downed  by  a  fat  man,  who  placed  all  his 
weight  (250  pounds)  on  Jim's  tender  ankle.  When 
both  regained  a  strong  footing  and  apologies  were  of- 
fered for  the  mixup,  Jim  emerged  with  a  broken  ankle, 
which  has  kept  him  indoors  for  a  short  period. 

T.  R.  Braynard,  Middle  West  representative  for 
Estabrook  &  Eaton,  Boston,  Mass.,  called  on  the  trade 
hero  last  week  in  the  interest  of  his  many  high-grade 
brands. 

L.  A.  Henault,  representing  C.  B.  Perkins  Com- 
pany, Boston,  Mass.,  gave  the  city  the  once-over  last 
week.  **L.  A."  reports  the  business  on  their  brands  in 
the  various  clubs  throughout  the  country  as  being  very 
good.  The  majority  of  clubs  report  the  business  for 
1923  as  being  the  best  they  ever  enjoyed. 

Sandy  Stuart,  of  Joseph  J.  Schaefer,  Dayton,  O., 
manufacturers  of  fine  cigars,  who  has  been  on  the  sick 
list  for  a  short  while,  is  able  to  be  out  again. 

J.  B.  Annis,  of  Gradiaz,  Annis  &  Company,  manu- 
facturers of  *^Don  Julian"  cigars,  has  been  in  the  city 
for  the  past  week  looking  over  conditions  of  Ms  brand, 
which  enjoys  a  very  good  sale  here. 

Sig  Mayer,  representing  the  Morgan  Cigar  Com- 
pany, of  Tampa,  Fla.,  called  on  the  trade  here  this 
week.  This  is  Sig's  first  visit  to  Detroit  for  a  long 
time,  and  he  said  he  was  mighty  glad  to  see  his  many 
friends  in  the  motor  city. 

Otto  Groll,  general  mid- West  sales  manager  for 
Militiades  Melachrino,  Incorporated,  was  recently  in 
our  midst  and  while  here  he  made  arrangements  with 
James  D.  Walsh  to  cover  the  State  of  Michigan.  Mr. 
AValsh  is  well  known  in  this  section  of  the  country,  hav- 
ing for  many  years  l>oen  associated  with  cigarette  man- 
ufacturers. Jimmie,  as  he  is  known  to  all  the  trade,  will 
pay  particular  attention  to  the  city  of  Detroit,  where 
high-grade  cigarettes  enjoy  a  big  sale. 


During  the  past  ten  days  the  local  newspapers 
have  been  stocked  with  cigar  advertisements,  many 
smokers  don't  know  which  brand  to  try  next.  The  out- 
standing ads  are,  viz.y  **La  Palina,'*  **E1  Producto,** 
^'Pastora,*'  **Mapacuba,''  ** Dutch  Masters,''  ** Robert 
Bums,"  ^^Girard,"  ^'White  Owl,"  *'R-B,"  *^Cinoo," 
^'San  Felice"  and  ^*Wm.  Penn." 

A  strong  selling  campaign  will  be  put  on  **44" 
cigars  on  April  1st  by  Marcero,  Bump  &  Howell  Com- 
pany, local  distributors  of  the  **44"  cigar.  The  new 
company  is  going  after  a  100  per  cent,  distribution  on 
this  well-known  brand. 

A  loss  estimated  at  more  than  $200,000  was  caused 
by  a  fire  which  destroyed  the  Detroit  Drug  Company's 
store  at  the  northeast  comer  of  Woodward  and  Mil- 
waukee Avenues  on  Tuesday,  March  18th.  This  store 
was  the  supply  house  for  the  chain  of  fourteen  retail 
stores  operated  by  the  Detroit  Drug  Company. 

Many  attractive  window  displays  of  various 
brands  were  seen  this  week  on  the  different  avenues, 
viz.,  ^^ Chancellor,"  **Roi-Tan,"  ^*E1  Produoto,"  **La 
Palina,"  **Blackstone,"  ** Personality,"  **Girard," 
'* Popper's  Ace,"  ** Webster,"  ** Dutch  Masters"  and 
numerous  others  worthy  of  mention. 

Don't  forget  your  renewals  for  The  Tobacco 
World;  send  them  in  promptly  and  avoid  the  rush. 
The  Tobacco  Wobl-d  prints  all  the  latest  news  regard- 
ing the  tobacco  industry. 

Yours  truly, 

TRADE  NOTES 

E.  M.  (**Mannie")  Freeman,  of  S.  J.  Freeman 
&  Sons,  widely  known  Manila  importers,  has  recently 
returncKl  to  headquarters  follo\ving  a  trip  in  southern 
territory'  where  he  opened  several  new  accounts. 

W.  W.  (**Doc")  Rosebro,  of  the  New  York-Tampa 
Cigar  Company,  was  a  visitor  in  New  York  last  week. 
He  came  on  to  headquarters  for  a  conference  with 
President  Toro. 


**La  Tonica*'  is  the  name  of  a  new  Sumatra-wrap- 
])ed  brand  being  placed  on  the  market  by  Wertheimer 
Brothers,  of  Baltimore.  The  cigar  is  Havana-filkMl 
and  retails  from  ten  cents  up. 


Henry  L.  Sheip,  of  the  H.  H.  Sheip  Manufactur- 
ing Company,  Philadelphia,  is  at  present  in  Jap«nii. 
He  is  making  a  trip  around  the  world  in  company  with 
Mrs.  Sheip. 


n 


Blackstone"  cigars,  made  by  Waitt  &  Bond,  New- 
ark, N.  J.,  will  be  distributed  in  Oregon  and  Wasli- 
ington  by  Mason,  Ehrman  &  Company.  This  bran-^ 
makes  friends  wherever  introduced  and  is  sure  to  tak.' 
well  in  the  Northwest. 


SAMUEL  W.  HELM  DEAD 
Samuel  W.  Helm,  for  many  years  on  the  sal 
staff  of  the  American  Tobacco  Companv,  died  recent  I 
ill  St.  T^etersburg,  Fla.    Mr.  Helm  was  sixty-nine  yea i 
old  and  was  retired.    He  had  been  ill  for  some  time. 


»'  ^ 


TOO  LATE  TO  CLASSIFY 

WAXTRD— POSITION   AS  CIGAR  PACKER  AXD  EXAMIM 
by  a  capable  cigar  packer  and  examiner  with  a  knowledge  of  Won 
ing  tobaccos.    Ten  years'  experience.    Last  five  years,  packer  forenK' 
Address  Box  N,  "The  Tobacco  World." 


Say  You  Saw  It  in  The  Tobacco  Woei^ 


44rth  year 


21 


York  County  Notes 


York,  Penna.,  March  31,  1924. 
E  have  tried  so  hard  to  gather  up  some  news 
items  for  our  territory,  such  that  would  put 
a  little  *'Pep''  in  the  letter.  Seems  that  the 
largest  number  of  factories  at  this  time,  have 
little  to  report  that  would  make  a  fellow  want  to  get 
into  the  game  at  this  time. 

What  is  wrong  witli  the  old  cigar  business  any- 
how ?  We  notice  about  as  many  fellows  puffing  away 
at  cigars  as  usual,  we  ourselves  are  tr>'ing  to  work 
overtime,  to  boost  the  game,  but  we  can't  smoke  them 
all. 

We  still  believe  what  we  said  months  ago,  there 
is  just  about  as  much  tobacco  being  consumed,  as  al- 
ways, but  **Ye  gods''  the  cigars  are  too  big,  too  much 
tobacco  in  them,  it  takes  a  fellow  too  long  to  bum  one 
up;  fact  is  he  really  is  smoking  two  cigars  at  a  tmae, 
according  to  the  amount  of  good  tobacco  that  went 
into  a  cigar  several  years  ago.  So  perhaps  the  manu- 
facturer is  to  blame  himself,  for  the  seemingly  lack  oi 
incieased  cigar  output. 

It  was  ever  thus,  one  manufacturer  comes  out  with 
a  new  large  shape  cigar,  then  some  other,  not  to  be 
outdone,  goes  him  one  better  by  adding  another  few 
pounds  tobacco  per  thousand  cigars,  and  so  it  goes, 
continuous  treadinill  performance.  Did  you  ever  run 
against  a  bigger  easy  mark  than  the  average  cigar 
manufacturer!  (We  have  been  one  for  about  thirty-live 
years,  and  know  what  we  say.) 

We  have  said  over  and  over  again,  that  were  it 
l)ossible  to  live  our  life  over,  we  would  enter  a  busi- 
ness that  catered  to  the  female  trade  instead  of  hav- 
ing only  the  men  folks  buying  our  product.  Why  you 
would  think,  from  hearing  the  kicks  from  the  average 
smokers  of  cigars,  that  his  nickle  and  dime,  was  big 
as  the  moon.  And  don't  they  know  how  to  tell  the 
manufacturer,  how  he  ought  to  give  them  clear  Ha- 
\  ana,  fine  Sumatra,  excellent  workmanship,  handsome 
costly  packages,  all  for  that  little  old  nickel  or  dime. 
Whereas  take  the  other  side  of  the  house,  how 
many  women  care  what  a  thing  costs,  dad  pays  the  bill 
anyhow. 

AVe  often  try  to  figure  out  just  what  we  have 
missed,  by  wasting  a  long  life  at  a  business,  that  after 
J 11  is  said,  will  about  give  you  a  fair  living,  not  much 
more. 

Many  of  our  factories  are  working  on  a  limit,  some 
"f  them  have  closed  for  a  week  to  let  the  orders  catch 
up  with  the  output  and  to  reduce  made  up  stock. 

JAY-BEE. 


AUSTIN  NICHOLS  TO  DISTRIBUTE  I.  LEWIS 

BRANDS 

The  Cigar  brands  of  T.  Lewis  &  Company,  man- 
Tacturers  of  **Flor  de  Melba"  and  ''John  Ruskin," 
\vliich  has  recently  been  reduced  to  five  cents,  \rill  be 
distributed  in  the  future,  in  New  York  City  territory 
'»y  Austin  Nichols  &  Company,  Incorporated.  The 
ititcrborough  Cigar  Company,  which  formerly  distrib- 
'''<h1  these  brands  has  discontinued  business. 

The  cigar  department  of  Austin  Nichols  &  Com- 
pany is   under   the   able  management   of  Harry  D. 
•mng  and  extensive  plans  have  been  formulated  for 
if'reasing  the  sales  of  this  department  during  the 
('•miing  year. 


>■".      "''':fWj.! 


WD 


m 


s- 


i 


PIP  E 

JfS^Jf  ^J^;'"'  »^»»^''  *1>-  SWiwmtee  th*  \nm\  of  this 
rK»rt«l  Briar  ^.J  "**  **  '^^*''****'"^^  «««««^*  I"- 

Wftrre*ihe  stem  of  said  pipe  is  hand  cut  ii.k{  fkHhionetl 
lrc»ui  «>IIB  vulcttinle 

*!»  flgrert  that  Wm.  Denmth  k  D...  ir.   the 

I  biMvl  nackinu  <>r  t»urfiin«:  ihrt>u«h, ««  h  rt-siilt  uf 

y  wilhni  two  yvH^  fp«,„  J^te  of  imrrhas*..  will 

«|H.,  rwup^eU.frei'  kfchargr;  «,mI  tlwl  tf  the  slo.n 

>m..v  tiiuit  ot  in««ttial,  will  rrplmr  fhr  idrw:  pro- 

III  either  €«sp  the  pip«  is  rt-timnxl  lo  tlw  ('o.ujm.iv 


rwsisoiiali 
n-pliu'**  I 
hrt'aksili 
vidi-el  th 


this  pnHcv,  ti.iiothor  wjt 


imm»*  of  (U-nler  filmi  «h« 


\W. 


nil 


n 


i 


This  is  the  unique  Milano  Insurance  Policy  now  being  nationally  advertised  to  a 
combined  circulation  of    over  10,000,000  people. 


An  Urgent  Message  to  Dealers! 

Every  dealer  handling  Milano  Pipes  should  go  over  his  stock 
«07i',  and  order  from  his  jobber  all  numbers  with  which  he  is  not 
plentifully  supplied. 

Every  dealer  handling  Milano  Pipes  should  let  us  know  at  once 
how  many  pipes  he  has  on  hand,  so  we  can  send  him  Insurance 
Policies  to  pack  with  them. 

Any  dealer  who  does  not  handle  Milano  Pipes  should  write  us 
noiv  for  full  details  of  the  biggest  idea  and  biggest  selling  drive 
in  pipe  histor)-. 


\sti€L0Oj9e' 


Show  some  speed,  men! 

WM.  DEMUTH  &  CO. 
230  Fifth  Avenue,  New  York 

World's  Largest  Manufacturers  of  Fine  Pipes 


mium 

^^^  Insured  Pipe 


22 


44t]i  year 


Say  You  Saw  It  in  The  Tobacco  Wobm) 


April  1,  1924 


April  1,  1924 


fcftW^/^W^fe^i;;^ltf;<BJ^!fe^lt^lte«^l»^lt^ 


RELIABLE  FIRMS  OF 


YORK,  PENNA 


"When  you  know  your  goods  are  right,  stand  firm  be- 
hind them  and  push  them  along,  let  the  world  know  about 
your  product,  advertise  the  fact  and  get  the  results." 


H.  G.  BLASSER  &  CO. 

PACKERS  AND  DEALERS 

Leaf  Tobacco 

FANCY  FLORIDA  and  GEORGIA  WRAPPERS 

Stripped  and  Booked  PeniMylTaiua  and  Ohio  Tobaccos 

Samples  and  quotations  cheerfully  submitted 


Robert  Schubert  Co. 

124  MAIDEN  LANE,  NEW  YORK 

SUMATRA  and  HAVANA 


York  OfBca,  Queen  and  York  Streeto 


C.  S.  GABLE 

aCAR  MANUFACTURER 

Main  Factory  and  Of  ftce.  Queen  and  York  Sts. 

Branch  Factories:    Strinestown,  Pa.;  Jacobus,  Pa. 

Maker  of  «* FORUM"  MUd  HaTana  Cigar,  *<  DOUGLAS  FAIR- 
BANKS," "CERTIFIED  CHECK"  and  "HAMILTON  FISH" 


C.  H.  Plitt  Cigar  Co. 


MAKERS  OF 


"'Casilda''  Cigar,''  10c  and  up 
**20th  Century/' 8c  "New  Century/' 8c 


fM^ilOIBJJIOItl/iMlUillUiMOl^^ 


CIGARS  OF  QUALITY 


Seek  Enactment  of  Permanent  Bill  for  Foreign  Service  in 
Connection  With  Chamber  of  Commerce 

Enactment  of  the  Winslow  bill  giving  permanent 
status  to  the  foreign  service  of  the  Department  of  Com- 
erce  will  assure  to  American  business  men  an  unin* 
terrupted  flow  of  facts  and  material  regarding  trade 
conditions  and  opportunities  abroad,  a<5eording  to  Sec- 
retary Hoover  and  other  officials  of  the  Department 
of  Commerce  who  have  testified  before  the  House  Comp 
mittee  on  Interstate  and  Foreign  Commerce. 

At  the  present  time,  Secretary  Hoover  pointed 
out,  the  department's  foreign  service  is  dependent 
upon  legislation  enacted  annually  as  part  of  the  Coii^ 
merce  Department  appropriation  bill,  and  such  legi^ 
lation  can  be  knocked  out  at  any  time  while  the  meas- 
ure is  under  consideration,  on  a  point  of  order  that 
it  is  legislation  in  an  appropriation  bill.  Further, 
under  such  legislation,  there  is  no  assurance  that  the 
foreign  service  can  be  continued  from  year  to  year 
uninterruptedly,  since  Congress  can  cut  down  the  ap- 
propriation and  make  it  necessary  to  withdraw  men 
from  important  fields. 


Alfred  J.  Dennis,  commercial  attache  at  London 
and  Rome,  told  the  committee  that  there  is  a  lack  of 
co-operation  between  officers  of  the  various  depart- 
ment stations  abroad  and  urged  this  legislation  as  a 
means  of  putting  the  Department  of  Commerce  on  a 
stable  basis,  so  far  as  its  foreign  service  was  concerned, 
and,  by  giving  its  foreign  representatives  official  status 
on  the  same  basis  as  consuls  and  other  officers  of  the 
State  Department,  facilitate  its  work  of  collecting  this 
valuable  business  information  while,  at  the  same  time, 
making  positions  in  the  department's  foreign  service 
attractive  to  men  of  the  type  which  it  is  desired  to 
have  in  the  field. 


CIGAlfMA^Si  inrRIKE  IN  YORK  COUNTY 

As  the  paper  goes  to  press  reports  have  arrived 
indicating  that  several  hundred  cigarmakers  in  York 
County,  Pa.,  are  out  on  strike  because  of  an  effort  to 
reduce  wages.  The  cigar  manufacturers  face  a  seri- 
ous situation  in  the  higher  costs  of  production  whidi 
liave  become  apparent  in  1924  due  to  the  higher  priceci 
tobaccos  which  they  are  using. 


Say  You  Saw  It  in  The  Tobacco  World' 


44th  year 


23 


(Continued  from  Page  14) 

Thought— a  Uve,  active,  practical,  valuable  thought ;  a 
tliought  which  can  be  thought  over,  and  modified  to  fit 
111  your  business;  a  thought  which  has  helped  others 
and  would  like  also  to  help  you. 

Make  use  of  these  thoughts.    Do.    It  will  pay  you. 

^    *     Cj3 

Did  it  ever  occur  to  you  that  men  struggle  for  rec- 
ognition just  as  tensely  and  eagerly  as  for  money  and 
business  preference— the  bow  of  deference,  the  word 
of  welcome,  the  generous  praise,  the  bit  of  ribbon,  the 
position  of  responsibility  in  church,  or  society  or 
lodge!  ^' 

Only  they  conceal  their  struggle  and  they  give 
small  outward  manifestation  of  the  pleasure  they  re- 
ceive from  their  success. 

A  thorough  knowledge  of  this  fact  mil  be  of  use 
to  any  ambitious  dealer. 

In  the  most  diplomatic  manner  he  will  seek  to  give 
pleasure  to  every  customer  who  enters  his  store.  He 
will  greet  him  with  a  word  of  welcome,  or  perhaps  with 
a  silent  look,  or  a  half-smile.  Nothing  obtrusive,  you 
know.  Nothing  put  on.  Nothing  which  would  make 
the  man  draw  in  his  shell— but  a  '' something »'  which 
would  make  the  man  realize  that  you  were  glad  to  see 
liim. 

Then,  in  conversation,  which  may  follow  his  pur- 
chase, don't  spill  out  any  old  thing  that  comes  in  your 
head.  Select  your  subject  with  the  greatest  care,  and 
let  it  be  a  subject  which  is  interesting  to  the  man.  If 
lie  is  a  base  ball  fan  ask  him  some  question  about  base 
ball  aiid  let  him  do  the  talking.  Be  interested,  and 
keep  him  talking  by  an  occasional  question. 

If  you  don't  know  his  hobby  fish  around  till  he 
tells  it  and  then  start  him  on  it.*  This  policy  will  get 
him  sure  and  make  a  steady  customer  of  him. 

CINCINNATI  CIGAR  MANUFACTURER  DIES 
Moritz  Haas,  of  the  cigar  manufacturing  firm  of 
Haas  Brothers,  of  Cincinnati,  Ohio,  passed  away  at 
his  home  on  Tuesday,  March  18,  following  a  stroke  of 
apoplexy.  He  was  sixty-nine  years  of  age  and  directed 
Hie  affairs  of  Haas  Brolhe/s  up  until  a  short  time 
l>ofore  his  death. 

Mr.  Haas  was  a  member  of  the  Tobacco  Mer- 
chants Association,  and  the  following  telegram  was 
•lospatched  by  Mr.  Charles  Dushkind,  managing  di- 
loctor  of  the  association,  immediately  after  learning 
'  t'  the  death  of  Mr.  Haas: 

**I  was  grieved  indeed  to  learn  the  sad  news  of 
the  death  of  your  father  whom  I  had  the  honor  of 
Mowing  personally  for  a  good  many  years.  Permit 
I'le  to  extend  to  you  and  to  the  other  members  of  your 
•  amily  as  well  as  your  associates  my  profound  sym- 
I'athy  and  heartfelt  condolences  as  well  as  those  of  the 
"ifieers  and  directorate  of  our  association  in  which  ex- 
piession  T  know  our  entire  membership  and  the  trade 
I'A  Urge  joins  with  me.  Have  ap]iointed  G.  J.  Brown, 
•'.  B.  Moos  Company,  Michael  Tbold,  George  M.  Ber- 
.ii>r,  John  Berger  and  Son,  as  T.  M.  A.  Committee  to 
''in end  funeral. 

'*  Charles  Dushkind, 
' ' Managing  Director,  * ' 


Marshall  Field 
Cigars 

Distinctive    Quality 


^ 


ya^ 


^A 


HOWARD  F.  PENT 

PRESIDENT 

The  Coraza  Cigar  Co, 

SEVENTH  AND  CHERRY 
STREETS 

PHILADELPHIA.  PA. 


WAITT  &  BOND 


BlacJistone 

CIGAR 


Havana 


Filltsr 


Jibsoltttelp! 


m  M 


24 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


April  1,  1924 


Du  Pont 

"A  BETTER 
CIGAR 


for  lOc 


9f 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


"BEST  OF  THE  BEST" 


11 


*"■■'•""•"  ^  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway,  New  York  Citj 

FACTORIES:    Tampa  and  Key  Wttt,  FlorlJm 


fticmbcxe  of  tbe  inDuatri?  are  corMalli?  tnvlted  wben  in 
pbtUbelpbia  to  tnalie  tbe  otncee  ot 

Zbc  tobacco  Merit) 

tbett  beadquartere,  anb  to  mahe  uee  ot  our  HxviccB 
in  an)3  anb  all  waies.  ^or  conferences  a  private  ofllce 
will  be  placeb  at  tbeir  biepodal*  if  beeireb.  'Remember 
tbe  abbre00,  236  Gbeetnut  Street,  pbtlabelpbia,  pa. 

tCeUpbone.  lombarb  17M 


CANDY  A  TRADE  GETTER  AND  A  TRADE 
BRINGER  ON  MOTHER'S  DAY. 
By  V.  L.  Price,  Director  of  Publicity,  National  Confec- 
tioners' Association 

As  I  have  said  in  previous  articles,  csaiidy  is  an 
important  item  in  your  business,  not  only  on  account 
of  the  profit  which  you  make  out  of  your  candy  when 
you  sell  it,  but  also  on  account  of  its  value  to  you  a>> 
a  medium  by  which  purchasers  of  other  goods  may 
be  attracted  to  your  store.  This  is  a  very  important 
thought  and  one  which  should  at  all  times  be  kept  in 
mind. 

Some  merchants  about  this  season  of  the  year 
either  discontinue  the  handling  of  candy  altogether 
until  cooler  weather  comes  in  the  fall  or  if  they  do 
not  cut  it  out  altogether  they  limit  the  stock  whicli 
they  carry  to  such  an  extent  that  the  display  of  the 
candv  which  thev  make  is  not  attractive;  only  very 
limited  sales  are  effected;  and,  practically  speaking, 
no  other  business  is  brought  into  the  store  on  ac- 
count of  the  candy  handled  by  the  merchant.  If  you 
will  stop  to  think  what  this  means,  I  am  sure  you 
will  agree  with  me  that  this  is  a  mistaken  policy. 
Your  sweet  tooth  remains  in  good  working  order 
the  year  round,  so  does  that  of  your  customer's, 
and  there  is  no  occasion  for  your  thinking  that  you 
cannot  profitably  handle  a  good  line  of  the  right  kind 
of  a  selection  of  goods  for  spring  and  summer.  You 
would  not  think  of  making  a  big  display  of  winter 
garments  at  this  season  of  the  year,  nor  would  you 
be  apt  to  advertise  the  fact  that  you  liave  a  fine  stock 
of  heating  stoves  and  things  of  that  character  at  this 
particular  stage  of  the  game.  You  are  more  incline<l 
to  advertise  and  to  feature  seasonable  merchandise, 
which  is  right. 

In  the  Avinter  time  your  customers  want  to  buy 
extensively  in  the  way  of  chocolate  goods,  nut  goods 
and  hard  candies,  not  so  much  because  those  goods 
taste  better  in  the  winter  than  they  do  in  the  summer, 
but  because  they  are  goods  which,  on  account  of  their 
character,  stand  up  well  and  are  salable  and  attrac- 
tive in  appearance  in  the  winter,  but  will  not  stand  up 
satisfactorily  or  be  attractive  in  appearance  during 
the  warm  months. 

From  now  till  September  the  items  which  you 
should  feature  in  the  way  of  candy  are  gum  droi>s, 
marshniallow  goods,  crystallized  cream  goods,  icod 
goods,  cocoanut  gootls,  jelly  beans  and  other  goods  vt 
similar  character.  These  goods  will  stand  up  well  all 
summer  long;  worms  do  not  bother  them,  and  your  cu  - 
tomers  will  really  welcome  an  opportunity  to  pur- 
chase a  different  class  of  goods  than  that  which  tin 
have  been  purchasing  during  the  winter  months.  V<  i 
know  if  your  wife  gave  you  the  same  food  to  eat  eve 
day  in  the  week  and  every  week  in  the  year,  it  won  I 
not  be  long  until  you  would  be  hunting  another  boar-  - 
ing  house.  If  you  offer  your  customers  the  same  kii  I 
of  candy  at  all  seasons  of  the  year,  your  customer 
will  soon  get  tired  of  it  and  will  look  soniewlu-J 
else  for  their  supplies. 

Variety  is  the  spice  of  life.  There  is  a  time  ai  I 
place  for  everything.  There  are  candies  to  suit  eve 
season  of  the  year,  and  without  hesitancy  we  tell  y  i 
that  you  can  do  just  as  good  a  candy  business  throu;  i 
the  warm  summer  months  as  during  the  early  spriii  , 
always  providing  you  handle  the  right  kind  of  goods,  j-* 
suggested  above,  and  that  these  goods  be  proix»rly  di 
played  and  at  the  same  time  protected  from  dust  ai  I 
dirt.  There  is  an  old  adage  that  ** goods  well  <li  - 
played  are  half  sold.''    This  is  indeed  very  true,  ai  I 


April  1,  1924 


Say  You  Saw  It  in  The  Tobacco  Worlh 


44th  year 


25 


The  rising  tide  of  approval! 


f««a*l 


tfWS.Oau 


i«t  J 


C«lfa,»*A     if»m 

i5t9  ilzo 


In  torn, ^■ 


1 3,  «citi.u 


Zt  AUti.uilv 


21,000  obC 


20l«M  oao 


M  ««b.MO 


It   OWdOO 


UJloo* 


LOOK  FOR 

THE  GUARANTEE 

STAMPS 


i9il 


Hi  I 


/ —  r 


iV«U*M  (Li. 


I 


»;,^^_ 


I 

I 

f 


^1 


It's  Good 

because  it's 

PORTO  RICAN 


• — .' 


/»j.  (»^.«,  ij  1 1 . 


GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 

136  Water  Street      /  F.  Vazquez       Telephone 
New  York  Agent  John  1379 

Send  /or  frte  copy  "Tobacco  Trade  Notes" 


It  IS  particularly  important  to  you,  in  the  handling  of 
goods  like  candy,  that  you  should  keep  these  goods 
w  ell  aiul  attractively  displayed  in  order  that  plenty  of 
business  may  result  and  that  your  stock  may  at  all 
times  be  kept  fresh  and  in  good  condition. 

The  candy  manufacturers  enjoy  a  very  excellent 
lousiness  during  the  period  immediately  following  Eas- 
ter. That  i)eriod  is  now  with  us  aiufduring  the  next 
sixty  days  the  consumption  of  candy  to  going  to  be 
lather  heavier  than  it  has  been  for  about  six  weeks 
past,  this  due  to  the  fact  that  during  the  Lenten  sea- 
son prewding  Piaster,  a  very  great  number  of  people 
uive  up  eating  candy.  They  are  candy  hungry  after 
Jvister,  and  if  you  are  in  a  position,  with  a  nice  line 
•t*  candy  properly  displayed,  to  satisfy  the  candy  ap- 
:'<'tites  in  your  neighliorhood,  you  are  going  to  enjoy 

•  mighty  nice  business. 

Mother's  Day  is  May  11.    We  all  know  what  has 

^'en  accomplished  by  the  florists  in  connection  with 

^? other's  Day.    It  has  become  their  biggest  season  and 

i>  there  any  reason  why  candy  should  not  be  given  to 

j<>ther  as  a  remembrance  just  as  readily  as  flowers! 

•  ho  answer  to  this  question  was  a  trial  and  the  trial 
'  'oved  that  a  suggestion  that  candy  be  given  as  a  re- 

'<mbiance  to  Mother  was  acceptable  to  the  buying 
iblic,  so  that  Mother's  Day  has  become  a  big  candy 
.y.  However,  retailers  who  do  not  display  the 
'»tlier's  Day  advertising  matter  and  do  not  handle 
■  'kIs  suitable  as  gifts  for  Mother  do  not  l>enefit  bv 
'    '  opjx)rtunities  which  this  day  offers. 

Special  bags  have  been  prepared  containing  a  sil- 
'  lette  picture  of  Mother,  together  with  the  candv 
^  iian  and  the  phrase  'H'andy  for  Mother."  Thi's 
^   U  help  the  retailers  sell  their  bulk  candy  on  Mother's 


Day,  because  the  little  children  will  buv  candv  in  these 
bags  to  take  home  for  Mother  on  Mother's  Day. 

Write  the  jobber  or  manufacturer,  whose  goods 
you  handle,  that  you  want  the  Mother's  Day  material. 


ALL  IMPORTED  LITHOGRAPHS  AND  PRINTED 
MATTER  MUST  BE  IMPRINTED  SHOWING 
COUNTRY  OF  ORIGIN 

Since  1909  there  has  been  a  Cnited  States  law  re- 
quiring that  all  printed  and  hthographic  matter  im- 
ported into  the  United  States  be  imprinted  to  show 
the  country  of  origin;  but  since  the  war  this  has  been 
evaded  to  a  large  extent. 

In  the  new  Tariff  Act  of  1922  this  law  was  made 
even  more  specific  and  required  that  even*  article  im- 
ported into  the  United  States  that  was  eapabk'  of  Ih»- 
ing  marked  without  injury  be  marked  with  the  coun- 
tiy  of  origin. 

In  spite  of  this  provision  certain  classes  of  printed 
matter  have  eontinue<l  to  be  admitted  without  the 
country  of  origin  being  marked  thereon.  Until  now 
no  test  had  ever  been  made  of  this  provision.  A  de- 
cision has  just  been  handed  down  by  the  Board  of 
General  Appraisers  under  date  of  March  22,  which 
holds  that  this  marking  requirement  of  the'  Tariff 
Law  of  1922  is  sound  and  must  be  obsen^ed. 

This  means  that  prints  and  labels  of  all  kinds,  in- 
cluding cigar  bands,  imported  into  the  I'liited  States 
hereafter  must  be  marked  with  the  country  of  origin 
on  each  separate  piece,  and  in  a  position  when*  it  can- 
not be  obscured  when  attached. 

This  is  of  interest  to  cigar  manufacturers  who 
may  be  obtaining  any  of  their  labels,  bands  or  other 
lithographic  matter  in  foreign  countries. 


I 


1 

j 


26 


44th  year 


THE  TOBACCO  WORLD 


April  1,  1924 


Tobacco  Merchants'  Association 
Registration  Bureau,  ^w  yom:  cnr 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1.  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A-An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer 
chants'  Association  on  each  registration. 

Note  B-If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  tUlM;  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
IDolUr  ($1  00)  will  be  made.    If  it  necessitates  the  report.ng  of  more  than  twenty 

(20)  titles;  but^less  than  thirty-one  (31).  an  -ddit'^y*'  ^^^j'"'^.  °\ J^O)  wil  be 
(S2  00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  (Jl.W)  win  oe 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 

REGISTRATIONS' 

INFORMATION :-^3,726.  For  cigars,  cheroots,  cigarettes  and  to- 
bacco. March  18,  1924.  S.  Besuner,  Cincinnati,  Ohio.  (Ongnially 
registered  by  registrant  on  June  1,  1904.)  t^  „     , 

HARMON :-43.727.  For  pipes.  March  19,  1924.  The  PoHock- 
Dauffherty  Company,  Youngstown,  Ohio. 

LA  FLOR  DE  VALERIO  ROMERO  &  SON:— 43,728.  For  cigars 
and  cigaretes.     March  19,  1924.     V.  Romero  &  Son,  lampa,  Ha. 

ONE  PUFF— IS  PROOF  ENOUGH :— 43,729.  For  all  tobacco 
products.     March  19,  1924.     San  Telmo  Cigar  Mfg.  Co.,  Detroit, 

DUNEDIN:— 43,730.  For  pipes,  tobacco  and  cigarettes.  March  20, 
1924.     R.  E.  Watkins,  Detroit,  Mich.  .       ,        .  ,         ,,      , 

SLVRSPOON:— 43,731.  For  pipes  and  smokers  articles.  Marcn 
17,  1924.    J.  H.  Hamann,  Chicago.  111.  ^c      i.    -,» 

TRUE    STORY:— 43,732.     For   all   tobacco   products.     March   21, 

1924.     American  Litho.  Co.,  New  York,  N.  Y. 
CONST ANCIA   DE  J.  I.  E.:— 43,735.     For  all   tobacco  products. 

February  29,  1924.     J.  I.  Edelstein.  New  York,  N.  Y. 
MAC'S  FLORIDA  SWEETS :— 43,734.     For  all  tobacco  products. 

February  26,  1924.     Walter  McXally,  Palatka,  Fla. 
CHINESE    CITIZEN:— 43,718.      For    cigarettes.      March    5,    1924. 

F.  &  E.  Soter  Corporation,  Brooklyn,  N.  Y. 
IZAAK   WALTON:— 43,719.     For   cigars,   cigarettes  and   tobacco. 

March  13,  1924.     W.  W.  Davis,  Neosho,  Mo. 
WEBB    FOOT:— 43,720.     For    cigars.     February    7,    1924.     L.    D. 

Frey,  Red  Lion,  Pa.  .     . 

AVANA   STICKS  :--43,721.     For   cigars,   cheroots   and   cigarettes. 

March  12,  1924.     Eitel  &  Cassebohm  Co.,  Louisville,  Ky. 
HAV-A    STICKS  :-^3,722.     For    cigars,    cheroots    and    cigarettes. 

March  12,  1924.     Eitel  &  Cassebohm  Co.,  Louisville,  Ky. 
DANIEL  RIDGEWAY  KNIGHT:— 43,723.    For  all  tobacco  prod- 
ucts.    March   15,   1924.     The  Moehle   Litho.  Co.,   Inc.,   Brooklyn, 

N.  Y. 
LA  NUCILLA:— 43,724.    For  all  tobacco|  products.    March  1,  1924. 

The  Moehle  Litho.  Co.,  Inc.,  Brooklyn,  N.  Y. 

TRANSFERS 

JAMES  ROSS:— 20,542  (Tobacco  World).  For  cigars,  cigarettes 
and  tobacco.  Registered  July  20,  1910.  Originally  registered  by 
R.  D.  Oberholtzer,  Bowmansville,  Pa.,  and  re-registered  by  trans- 
fer by  Henry  Heymann's  Sons,  Florin,  Pa.,  and  re-transferred  to 
El-Rees-So<  Cigar  Co.,  Inc.,  Greensboro,  N.  C,  February  20,  1924. 

DELROSA: — 32,023  (Tobacco  Journal).  For  cigars,  cigarettes,  che- 
roots and  tobacco.  Registered  May  27,  1907,  by  Porto  Rico  Ex- 
port Co.,  Chicago,  111.  Through  mesne  transfers  acquired  by 
Florence  Bradley,  Chicago,  111.,  September  21,  1922. 

DEL  A  WANDA: — 40,433  (Tobacco  Merchants  Association).  For 
all  tobacco  products.  Registered  October  16,  1917,  by  Riddle, 
Graff  &  Co.,  Delaware,  Ohio.  Transferred  to  the  Orrison  Cigar 
Co.,  Bethesda,  Ohio,  March  7,  1924. 

ISAAC  WALTON :— 43,656  (Tobacco  Merchants  Association).  For 
cigars,  cigarettes  and  tobacco.  Registered  January  15,  1924,  by  the 
Davis  Cigar  Co.,  Neosho,  Mo.  Transferred  to  W.  W.  Davis, 
Neosho,  Mo.,  March  10,  1924. 

WHITEHALL:— 43,629  (Tobacco  Merchants  Association).  For 
pipes.  Registered  January  12,  1924,  by  House  of  Comoy,  Inc., 
New  York,  N.  Y.  Transferred  to  the  Civic  Premier  Pipe  Co., 
New  York,  N.  Y.,  March  18,  1924. 

MARLINA:— 36,268  (United  Registration  Bureau);  21,497  (Tobacco 
World).  For  cigars,  cigarettes,  cheroots  and  tobacco.  Regis- 
tered January  19,  1911,  and  January  28,  1911,  respectively,  by  the 
American  Litho.  Co.,  New  York  City.  Transferred  to  Ramon 
Rey  &  Co.,  Tampa,  Fla.,  and  re-transferred  to  Abelardo  Menen- 
dez,  Tampa,  Fla. 


FIREMAN  HAS  NICOTINE  POISONING 

Howar(i  Buhler,  Conshohocken  fireman,  is  in  a 
serious  condition  from  what  pliysicians  declared  is 
*^ nicotine  poisoning.'*  He  is  believed  to  have  been 
poisoned  while  fighting  a  fire  in  a  cigar  factory. 


FEBRUARY  CIGAR  PRODUCTION   DECLINES, 
WHILE  CIGARETTES  INCREASE 

The  following  comparative  data  of  tax-paid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are  obtaine;! 
from  the  statement  of  Internal  Revenue  collections  for 
the  month  of  February,  1924.  (Figures  for  February, 
1924,  are  subject  to  revision  until  published  in  the  an 
iiual  report.) 

February        February 
Products,  1923  1924 

Cigars  (large) 

CUass  A No.     190,172,583     203,652,970 

Class  B No.     117,492,072     104,210,378 

Class  C  No.     189,833,761     180,806,032 

Class  D No.        7,722,805        8,607,441 

Class  E No.        2,044,873        1,519,497 

Total 507,266,094    498,796,313 

Cigars  (snmU)    No.      43,539,307      44,696,080 

Cigarettes  (large)   No.        1,240,447        1,107,124 

Cigarettes  (smaU)   No.  4,623,431,030  4,854,526,620 

Snuff,  manufactured    ..lbs.        3,528,224        4,133,832 
Tobacco,  manufactured  lbs.       29,063,145      31,218,840 

Note:  The  above  statement  does  not  include  tax- 
paid  products  from  Porto  Rico  and  the  Philippine 
Islands.  This  information  is  shown  in  inclosed  sup- 
plemental statement. 

Supplemental  Statement 
Tax-paid  products  from  Porto  Rico  for  the  month 
of  February : 

February  February 

Products,                              1923  1924 
Cigars  (large) 

Class  A No.        5,228,150  7,084,475 

Class  B No.             25,050  325,425 

Class  C No.           271,210  1,228,01Q 

Class  D No.              2,350  2,700 

Total 5,526,760        8,640,610 

(%ars  (small)    No 1,000,000 

(Cigarettes  (large)  No.  10,000  759,650 

Cigarettes  (small)   No.  40,000  5,000 

Tax-paid  products  from  the  Philippine  Islands  for 

the  month  of  February' : 

February        February 

Products,  1923  1924 

(^igars  (large)  ^    _ 

(lass  A No.  23,026,350  13,183,4^0 

Class  B No.  392,360  327,7 1 5 

(lass  C No.  102,984  122,' o8 

(Uass  D No '^Y 

CnassE No.  120  211 

Total    23,521,814     13,633,(  K) 

Cigarettes  (small)   No.         241,070  ^-^ 

Tobacco,   manufactured  lbs.  69  * 

Note:  Quantities  of  tax-paid  products  shown  in 
above  statements  are  indicated  by  stamp  sales  e- 
poiied  for  the  month. 

A  bulletin  from  the  IT.  S.  Department  of  Agri*  il- 
ture,  Weather  Bureau,  to  the  Government  of  FvAo 
Eico,  Tobacco  Guarantee  Agency  says:  ^      ^ 

**For  the  week  ending  Saturday,  March  8,  ram  all 
in  Porto  Rico  averaged  one-fifth  of  an  inch,  whicl:  is 
about  one-fourth  of  the  normal  amount.  Sunshine  ^nd 
temperature  were  above  normal.  The  curing  of  to- 
bacco was  favored  bv  these  conditions.'* 


CIGAR  BOXES 


Dependable  service— Quality  packages— to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

A  r.  Ji*;  WOODEN  package    is    the    retainer    of 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co., 
24  Vine  St.,  ^'^m^m^ 

DESHLER,  OHIO,    ^i^^"*^  ^ 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAR     PASBACH,  PrcS. 


J.A.VOICE.SCCV,   8GENU.MANACEH 


^L_LLI|>,  'mrtmL'-m' 


PAswKi\mmj:-E 


-i^ LITHOGRAPHING  CO.inc..:^ 

UrT  IlTH©®mAPlH[Il!^S 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGARLABELS- CIGAR  BANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


NEW  YORK 


Hey  wood,  Sfrasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 

139  North  Clark  Street,  Chicago.  III. 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  Quality 


Perfect  Lithography 


American!}^  S«epiy  C^: 


2309  Russell  Street 


Coraer  of  Gratiot  Street 


Detroit,  Ml^. 


Exclusive  Sellino  Aoent.s  For 

THE  CALVERT  LITHOGRAPHING  CO. 


%f/;vcri  iS7o 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sole  Distributors  for  New  Model  Cigar 
BandingMachine  for  Ungummed  Bands 


The  fttandordft  of  America 

Lorillard's  Snuff,  :  E«t.  1760 
Rail  Road  Mills  Snuff,  Est  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 

Maceobegs—%.appees  —  High  Toasts 
^Strong.  Salt.  StDeet  and  Plain  Scotchs 

MANUFACTURED   WT 

GEORGE  W.  HELME  CO.,  Ill  Fifth  Ave.,  New  York 


0< 


It 


facers 

CAN  NOW  GET 

DILL'S  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


J.G.DILL  CO 

RICHMOND.  VA. 

^^anu/acturery  of 

MICH  GRADE 

SMOKING     TXJBACCO. 


m 


m 


GROWERS 


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AND 


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n     Connecticut  Shadegrown  Wrappers 


Florida  and  Georgia 

Shadegrown  Wrappers 


tllillHIIIIIIIIIIHItWIiWIIIimillllllllllHIUIIU 


We  Are  Now  Ready  To  Offer  Our 
Holdings  In  1923  Crops. 


MuutiiiinuiHiuyttiuiiiiiii)!iii)!iiiiiriiiiiHiuii»iiuuiiM« 


AMERICAN  SUMATRA  TOBACCO  CO. 


131  Water  Street 


York  Ci 


After 
[nothing 


all 
satisfies  like 


a  good  cigar 


^0 


APRIL  15,  1924 


riiiiniiiiiiiiiiiiiiiiiiiifTm 


JOHN  H.  BAKER 

SCRAP  CUTTER 

AND 

SEPARATOR 


A  Scrap  Cutter  and  Separator 
that  really  does  separate 


fVrite  for  descriptive  matter 
and  neU)  price 


Cigar  Manufacturers  Making 

Short  Filler 

CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 

On  the  market  since  1902 

Twenty  years  giving  satisfaction  right 

along 

HAS  A  FINE   AROMA 

CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 


WHmfmrtampt*  mnd  prict 


Baker  Tobacco  and  Cigar  Machinery  Company 


YORK,  PENNA 


PUBLISHED  ON  THE  ISIAND  I5TH0FEACH  MONTH  AT  236  CHESTNUT  ST.  PHIU., PA. 


V 


And  in  Philadelphia 


Where  all  the  World  will  see 


The  Best  Cigars 
Are  Packed  In 


This  illuminated  sign  will  tell  all  who  ride  or 
both  day  and  night  that— "THE   BEST    CIGARS 
ARE  PACKED  IN  WOODEN  BOXES." 

City  by  city,  and  sign  by  sign,  this  message  m  being 
tM^^teast,  until  the  pntif^  country  wffl  1^  cc^fi:^ 

The  cost  of  the  campaign,  insignificant  when  com- 
pared to  the  benefits  that  will  be  gained,  are  being 
^xtm  ^  a  group  ^  ^  vii^i^  n^nu^^urers,  fm 
the  l^nefit  of  the  eattwi  i^iitey. 


After  all 
nothing  satisfies  like^ 
^      a  good  cigar      "^ 


April  15,  1924 


Say  Tou  Saw  It  in  The  Tobacco  Wobu> 


44th  year 


MANUEL 


10  cents  and  up 


A  BULWARK 
of  BUSINESS 

— because  it 

holds 
customers 


Manuel  will 
make  a 
definite 
business 
for  you 


you    want  to   sell   a   cigar   that    does    three 

•  u!  "^!".  f''*^'  *°°^®  e°^^'  Second,  tastes 
nght;  Third,  satisfies.  In  Manuel,  we  make 
just  that  kind  of  Cigar. 

Manuel  is  building  business  for  dealers  every- 
where. Always  popular,  its  fine  quality  and 
perfect  condition  are  increasing  Manuel  Sales  by 
large  percentages  every  month. 

What  Manuel  is  doing  for  other  dealers,  it  will 
do  for  you. 

A  CIGAR  or  RARE  EXCELLENCE 

Manuel 

CIGARS 

ALLEN  R  CRESSMANS  SONS      Qg«, A/an«/od„„„       PhiWdphi. 


WAITT  &  BOND 


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CIGAR 


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Absolutely! 


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Get  the  Utmost    in  Advertising 

Values 

at  practically  no  expense 
by  using  the 

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for  your  brands. 
They  help  sell  your  cigars. 


PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 
PHILADELPHIA,  PA. 


The  new^ 
La  TOSELLA 

BUDDIES-IOc 

Sweet  as  a  nut 
Smooth  as  velvet 
Mellow^  as  moonlight 
But  always  MILD ! 


»y  ■esaow  Mio«H  im. 


UIQSEUiA 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


April  15,  1924 


A  KAUFFMAN  e  BRO  Inc 


ESTABLISHED 


YORK,  p^ 


MANUFACTURERS  OF 


IS93 


aCARBOXES 

CIGAR  BOX 
LUMBER 


WE    SPECl  AL17E  ON 

GOLD   LEAF  WORKL 


i€ 


BEST  OF  THE  BEST 


»9 


M-ouucur-d  b.  ^   SANTAELLA  &  CO. 

Office,  1181  BroMlway,  New  York  City 

FACTORIES:     Tampa  and  Key  lVe$l,  FloriJm 


7  — 

TOBACCX)  MERCHANTS  ASSOCIATION        ^itriQ^^^ 
OF  UNITED  STATES  '<OM^^ 

JESSE  A.  BLOCK,  Wheeling,  W-  Va. ....President 

CHARLES  J.  EISENLOHR.  Philadelphia.  Pa ..Ex-Pres.dent 

WILLIAM  BEST,  New  York,  N.   Y Chairman  Executive  Conunittee 

MAT.  GEORGE  W.  HILL.  New  York,  N.  Y Vice-President 

CEURGE  H.  HUMMEL.  New  York,  N.  Y Vice-Pres.dent 

JULIUS   LICHTENSTEIN.   New    York,   N.    Y V.ce-President 

H.  H.   SHELTON.  Washington,   D.  C Vice-President 

WILLIAM  T.  REED,  Richmond,  Va •.... Vice-President 

HARVEY   L.   HIRST.    Philadelphia,    Pa Vice-President 

ASA  LEMLEIN,  New  York.  N.  Y. :----v-- ."'^l^^'^l*' 

CHARLES  DUSHKIND,  New  York,  N.  Y Counsel  and  Managing  Director 

Headquarters,  5  Beekman  Street,  New  York  City. 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING,  Cincinnati,  Ohio ...•*«„....•..... '«•  ••S!!!!3!Il! 

CHAS.  B.  WITTROCK,  Cincinnati,  Ohio.. ..,«.••« ****'Jr  !!«.!« 

CEO.  E.  ENGEL  CoTington,  Ky c      TIZ; 

Wll.  S.  GOLDENBURG,  Cincinnati,  Ohio.. ....••,•....... • becretarj 


THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOOATION 

JOSEPH  MENDELSOHN.  New  York  City  «*»•»•«*•......■•..  President 

A.  W.  KAERCHER,  Chicago,  111 ,.,.„„„. .Vice  President 

W.  S.  FULLER,  Hartford,  Conn ..•«..«..•. ......Treasurer 

JEROME  W4jyyilUJi«w  York  City  «»w«y* Secreury 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY  J.  FREEMAN   President 

JACK   ECKSTEIN Ist    Vice-President 

SAM.    FORDIN ....2d   Vice-President 

MAX    BERLINER    Treasurer 

LEO  RIEDERS,  300  West  U8th  Street,  New  York  City  Secretary 

NEW  YORK  CIGAR  MANUFACTURERS^  BOXRD  OF  TRADE 

JOSEPH   WINTJICK Presidenl 

SAMUEL  WASSERMAN   Vice-President 

ARlllUR  WERNER,  51  Chambers  St..  New  York  City.. Secretary  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


FOR    SALE  — ONE    COMPLETE    SET    NEWTON-STOAKES 
LETTERING  PENS,  with  inks  and  complete  instructions  for 
making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 
Box  451.  care  of  "The  Tobacco  World." 

BUSINESS  OPPORTUNITY 

MODERN  EQUIPPED  FACTORY.  Desirably  located,  State  of 
Pennsylvania.  Steam  heated.  Capacity  100,000  minimum,  200,000 
maximum.  Producing  good  workmanship.  Scale  of  price  right  for 
10-cent  line.  Actively  operating  at  present  with  good  organization. 
Rent  reasonable.  Further  details  on  inquiry.  Address  Box  454, 
care  of  "The  Tobacco  World." 

WANTED 


WANTED— A  POSITION  AS  SUPERINTENDENT.     Twenty- 
seven  years  of  experience  as  a  manufacturer  of  cigars;  hand, 
mold  or  suction.     A  man  that  knows  how  to  get  results.     Address 
Superintendent,  care  of  "Tobacco  World." 

SITUATION  WANTED 

A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
with  initiative  and  executive  ability  to  handle  large  factory  or 
factories,   capable  of  starting  chain  of  factories;  will  be  open  for 
position  shortly.    Address  Box  Z,  care  of  "The  Tobacco  World." 


The  Tobacco  World 


Established  1881 


VOLUME  44 


APRIL  15,  1924 


No.  8 


TOBACCO  WORLD  CORPORATION 
Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 
Gerald  B.  Hankins,  Secretary 


Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street, 

Philadelphia,  Pa. 


Entered  as  second  class  mail  matter,  December  22,  1909,  at  the  Post 
Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:  United  States,  Canada.  Cuba  and  Philippine  Islands,  $2.00  a 
year.     Foreign,  $3.50. 


;WM»»imn»li«HIUH«lllHIIIIIHIIIIIIII MIIIM.MIIMIII.IIIIIIIII.IIIMIIII',.|.rM-«linilllin.MIIMIIIWIMI»WIIMI»M,ll«llilllllMMIiroMIMW«llli«IIMIIUIIIIIIIMIIIIIWW»WI'H«" ' 

OUR  HIGH-GRADE  NON-EVAPORATINO 

CIGAR  FLAVORS  ... 

Make  tobacco  melCow  and  amootli  In  charactet 
and  impart  a  most  palatable  flavor 

FUTORS    FOR    SMOKING   and   CHEWING   TOBACCO 

Write  for  Llat  of  Flavors  for  Special  Brands 
BBTUN.  AMOMATIZEI.  BOX  FLAVOBS.  PASTE  SWEETENEB9 

FRIES  6l  BRO.,  92  Reade  Street,  New  York 

■mwntmiiwiMiiiiinimmiiii  hmhwww  wi  WHiii  ill  whhi  iiiwiin  iimwhi  hiimwwi  mmmmi 


llMiliMMMiiiniMHiiiititnnniimfTiTttT""t'"""*""*"'"""*"" '****"'"***""'"*" 


NATURAL  BLOOM 

D7fe  (Ptcfar  of  Qualila 


122    SECOND    AVENUE 
NEW  YORK  CITY 


April  15,  1924 


Say  You  Saw  It  in  The  Tobacco  Woeld 


I 
I 


i 


I 

'I 

I 


I 


1 


i 
*1 


44th  year 


Just  two  things  have  made  it  pos- 
sible for  us  to  give  this  20%  reduc- 
tion on  Tuxedo: 

1.  A  reduction  in  tlie  cost  off 
Kentucicy  Burley  tobacco 
and  in  pacicage  materiaisi 
as  well. 

2.  The  consolidation  of  three 
off  our  big  piants  into  one. 
(Mr.  Ford  may  not  be  in  the 
tobacco  business  but  he  is 
right  about  consolidation.) 

This  gives  us  a  chance  to  pass  an 
advantage  along  to  all  our  friends; 
to  share  a  good  thing. 


You  know  that  it  is  the  desire  and 
policy  of  The  American  Tobacco 
Go.  to  extend  to  its  customers  the 
maximum  of  service. 

Reducing  the  price  of  a  great 
favorite  like  Tuxedo— the  moment 
it^s  possible— is  our  idea  of  deliver- 
ing this  service. 

So  now  your  customers  are  get- 
ting the  familiar  tin  of  Tuxedo  to- 
bacco at  12  cents  instead  of  15  cents. 

^    Ouaranieed  hy 


^nlLT  JfnAJL^ne€UA^ 


I  N  c  e  i*»eN  ATCD 


20  9^  PttlCE  REDUCTION 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


April  15,  1924 


madegecd 

You  may  sell  a  man'a  cigar  ONCE  be- 
cause it's  advertised.  But  helbuys  that 
cisar  the  SECOND  TIME  only  if  it  has 
delivered  all  that  was  claimed  for  it. 
And  right  there  is  where  it  pays  to 
push  La  Palina— the  cigar  that  always 
has  made  good  on  every  promise. 
CONGRESS  CIGAR  COMPANY.  Philadelphia 

LA  PALINA 

CIGAK 

IT*S  JAVA  WRAPPED 


The  Far-Visioned  Cigar  Manufacturer 

Protects  Present  and  Future  Sales 

By  Packing  His  Brands  In  Wooden  Boxes 

H.  E.  BAIR  &  CO. 


HANOVER 


^Mlhiaf  miaTiul 


PENNA. 


"Quality  Cigar  Box  Manufacturers  For  More  than  Fifty  Years'* 


PACK  CIGARS  RIGHT 

and  get  a  uniform  pressed  shape  to  each  cigar  in  every 
box.  No  broken  wrappers.  Impossible  to  overpress  pack. 

FOUR  MODELS  TO  CHOOSE  FROM 

Model  "A"  without  top  lever,  for  50  cigars  -  $  5.00 

Model  "B-1"  with  top  lever,  for  50  cigars  -  10.00 

Model  ''B-2''  with  top  lever,  for  100  cigars  -  12.50 

Model  "C"  with  top  lever,  for  bundles  of  100  -  16.00 

Alt  pacXers  are  adjustable  to  anp  standard  site  box. 

Pulte-RorrecK   MacKine   Co. 

GRAND   RAPIDS.         -         -         -  MICHIGAN 


If s  Cool 

because  it'i 

PORTO  RICAN 


Time  to  face  the  Facts 

FACT  No.  1. — "All  American  types  taken  at 
very  high  prices" — from  an  Amsterdam 
cable. 

FACT  No.  2. — Porto  Rican  tobacco  con- 
sumption is  increasing  constantly. 

FACT  No.  3. — Domestic  cigar  consumption 
is  not  increasing. 

FACT  No.  4. — Production  costs  are  rising. 

FACT  No.  5. —  Cigars  cannot  stand  any  in- 
cresised  cost  burden. 

FACT  No.  6. — You  can  make  good  cigars 
at  less  cost  by  using  Porto  Rican  tobacco. 

The   rising   tide   of  approval— 

In  1921—15,330,000  lbs. 
In  1922—25,883,000  lbs. 


The  White  Stamps 

say  it*s 

PORTO  RICAN 


GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 

136  Water  Street      /.  F.  Vazquez       Telephone 
New  York  Agent  John  1379 

Send  for  free  copy  "Tobacco  Trade  Notes" 


■  ■■■■■■■■i«ii»«»«inti3aiggn««n 


■  ■■■■maainaaa 


■■■■■aaiiiF.i..,,,,. ,.„„„„,„ 


zzzt 


Volume  44 


THE  TOBACCO  WORLD 


Number  8 


Eatablished 
1881 


A  SEMIMONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPHIA,  APRIL  15,  1924 


Foreign  $3.50 


EDITORIAL  COMMENT 


— -* 


pRRIS  J.  LEVI,  who  is  widely  known  in  the 
tobaeco  industry,  has  recently  written  a  highly 
interesting  letter  to  Secretary  Dushkind,  of 
,  .  ^  the  iobaeoo  Merchants  Association,  on  the 
subject  ot  the  decreased  consumption  of  cigars  Be- 
cause of  the  importance  to  the  entire  industry-  of  this 
coimnunication  we  are  giving  it  prominence  on  our 
editorial  page. 

It  is  hard  to  believe  that  the  many  firms  in  the  ci- 
gar industry  who  beUeve  in  individual  advertising  can 
much  longer  withhold  their  offers  of  financial  support 
to  a  general  campaign  to  aid  in  the  creation  of  new 
Mnokers  and  increased  cigar  consumption. 

The  problem  of  raising  $1,000,000  for  such  a  cam- 
paign, however,  is  one  that  does  not  afford  easy  solu- 
tion in  the  matter  of  securing  the  actual  cash.  There 
IS  no  great  difficulty  in  making  the  plans  to  get  it,  aiid 
niere  are  any  number  of  plans— but  to  get  the  moiiev 
111  negotiable  funds  is  not  so  easy. 

We  are  fortunate  in  holding  membership  in  an  or- 
gBBization  that  collects  $2  per  year  from  each  of  its 
•)U0,()00  members  for  the  maintenance  of  a  certain 
clianty,  and  the  $1,000,000  is  always  collected  easily 
and  quickly  each  year. 

Several  years  ago  Government  figures  showed  that 

there  were  upwards  of  550,000  retail  outlets  selUng 

more  than  $200  worth  of  tobacco  products  annually. 

A  en  at  $1  per  year  this  source  could  contribute  on 

fcuch  a  basis,  at  least  half  of  the  sum  asked  for. 

It  seems  to  us,  however,  that  a  start  ought  to  be 
'nade,  and  after  a  reasonable  length  of  time  proceed 
V  itli  a  campaign  with  such  funds  as  have  been  con- 
tributed. As  the  advertising  program  proceeds  it  w411 
Lie  found  that  the  contributions  will  grow  and  the  num- 
I'tT  of  contributors  will  increase. 

Such  a  campaign  ought  to  cover  not  less  than  three 
y 'ars  and  it  will  be  more  satisfactory  if  it  runs  at 
'  ast  five  years.  In  almost  every  industry  there  are 
•  amples  of  associated  advertising  that  have  accom- 
1  iished  very  satisfactory  results.  In  many  cases  these 
jtmpaigns  were  begun  with  very  modest  funds  but 
ir;ve  grown  from  year  to  year. 


with^llOO  0^'^^  ^^^  *^^  ^^^^'  ^^*  ®*^^  something 
Mr.  Levi's  letter  is  as  follows : 

Af     ^1      ,      ^  -A^pril  5,  1924. 

Ur.  Charles  Dushkind, 

iManaging  Director,  Tobacco  Merchants 
Association  of  the  U.  S., 
5  Beekman  Street,  New  York  City. 
Dear  Mr.  Dushkind : 

When  the  Tobacco  Merchants  Association  was  or- 
ganized, there  came  into  existence  an  agencv  for  use- 
lul  purposes  and  at  this  moment  the  cigar  industry  has 
a  problem  to  work  out  that  makes  a  will  for  horoic 
action  and  tlie  leadership  of  the  best  talent,  and  of 
which  there  is  an  abundance  in  vour  membersliip. 
■  This  problem  is  that  of  the  decreased  Consump. 
tioii  oiCujars  hi  the  United  States. 

I  propose  to  take  the  short  cut  and  sail  ri-ht  inio 
the  subject. 

Firstly  and  briefly  to  dispose  of  the  statements 
appearing  frequently,  tliat  with  an  increase  of  popu- 
lation in  the  past  twenty  years  of  ;]0  per  cent  tluu 
Cigar  Consumption  has  stood  still,  or  in  other  words 
production  and  consumption  is  no  more  in  192VJ  than 
m  1!K)3.  This  statement  is  not  sufficiently  correct  and 
by  no  means  lends  itself  to  the  emphasis  required  to 
really  bring  home  in  a  broad  and  expressive  maniier 
the  actual  condition. 

Since  our  population  has  increased  from  80  m'l- 
Hons  to  110  millions,  and  we  are  still  producing  tho 
same  7  billion  cigars  annually,  Cigar  Consumption  ha« 
actually  decreased  27  per  cent. 

This  is  a  starting  point  that  m  pWa  and  cannot 
be  Ignored. 

Now— ^Why,  should  su^  a  ^yUtfw  «iirt  in  mi 
industry  centuries  oldf 

There  are  numerous  TOIRons  of  wh^  I  am  go- 
ing to  point  out  only  a  few. 

An  outstanding  reason  is  that  ^  ittdiistrv  ha^ 
not  gone  after  the  business  with  concerted  action— too 
many  hit  or  miss  methods  are  employed. 

(Continued  on  Page  9) 


44th  year 


THE  TOBACCO  WORLD 


April  15,  1924 


April  15,  1924 


THE  TOBACCO  WORLD 


H.  STEWART  MOORHEAD  DEAD 

H.  Stewart  Maorhead,  prominent  in  the  cigar  and 
tobacco  industry  for  more  than  forty  years,  died  on 
April  15th  at  his  home  in  the  Lenox  Apartments  in  this 
citv.  He  had  been  ill  only  a  few  days.  He  was  about 
seventy  years  old. 

Mr.  Moorhead  was  the  head  of  the  cigar  jobbing 
house  of  Duncan  &  :Moorhead  Company,  located  at  622 
Chestnut  Street.  He  was  a  member  of  the  Union 
League. 


GUMPERT  BROTHERS  SUFFER  FIRE  LOSS 

The  offices  of  Gumpert  Brothers,  at  207  Market 
Street,  this  city,  were  gutted  by  fire  on  Friday  night 
last.  Aside  from  the  property  damage  from  fire  and 
smoke  the  chief  loss  was  in  labels  and  bands.  Office 
records  were  also  destroyeil.  The  origin  of  the  fire  has 
not  been  determined.  No  estimate  of  the  loss  has  been 
arrived  at. 

Gumpei-t  Brothers  have  a  wide  distribution  on 
** Philadelphia  Club"  in  this  city,  and  it  is  a  popular 
seller  in  manv  other  sections  of  the  country.  Since 
tlieir  factory  is  located  in  Tampa,  Fla.,  there  will  be 
no  interruption  to  their  business.  Temporary  offices 
are  on  the  first  floor  at  207  Market  Street,  Philadelphm, 
in  the  same  building  as  their  regular  offices. 

STUDWELL  NOW  MANAGER  FOR  "LA  PALINA" 

IN  NEW  YORK 

Irvin  Studwell,  formerly  manager  of  the  Park  & 
Tilford  Cigar  Department,  has  accepted  the  position  as 
manager  of  the  New  York  branch  office  of  the  Con- 
gress Cigar  Company.  Mr.  Studwell  has  had  wide  ex- 
perience in  the  cigar  field  and  has  had  seven  years  with 
the  Park  &  Tilford  Company. 

F.  P.  Ilollingshead,  who  has  been  with  the  Otto 
Eisenlohr  &  Brothers,  Incorjiorated,  for  the  past 
twenty-eight  years  has  also  johied  the  **La  Palina** 
forces  in  the  capacity  of  retail  sales  manager.  He 
served  in  a  similar  capacity  on  the  Eisenlohr  forces 
for  the  past  seventeen  years. 


DELPHIA  PUTTING  OUT  FIVE-CENT  CIGAR 
The  Delphia  Cigar  Company,  of  Bank  Street,  has 
placed  a  five-cent  size  cigar  on  the  market,  and  this 
newcomer  is  taking  on  well.    The  new  cigar  is  known 


GALLAGHER  WITHDRAWS  FROM  CRESSMAN'S 
An  announcement  that  came  as  a  surprise  to  many 
members  of  the  trade  was  that  Joseph  F.  Gallagher, 
vice-president  of  the  Allen  B.  Cressman's  Sons  Com- 
pany, had  withdrawn  from  the  company.  No  announce- 
ment has  been  made  as  to  his  future  plans. 

Another  important  event  in  the  Cressman  Com- 
pany was  the  celebration  of  the  birthday  of  the  presi- 
dent, B.  Frank  Cressman.  Mr.  Frank  Cressman  has 
been  associated  with  the  company  for  over  forty  years. 
Jake  and  Henry  Mazer,  of  Detroit,  were  visitors 
at  the  offices  of  the  Cressman  Company  last  week. 


ALBERTY  NEW  PACIFIC  COAST  MANAGER 
FOR  "LA  PALINA" 

Paul  F.  Alberty,  who  has  been  doing  promotion 
work  for  the  *'La  PaUna'*  cigar  for  the  past  two  years, 
lias  been  appointed  sales  manager  for  the  Pacific  Coast. 
His  territory  includes  the  States  of  Washington,  Ore- 
gon, California,  Idaho,  Nevada,  Utah  and  Arizona. 

Mr.  Alberty  has  had  mde  experience  in  the  cigar 
field,  having  been  associated  with  the  American  Cigar 
C(jmpany,  Rosenthal  Brothers  and  Dusel,  Goodloe  ^ 
(Company.  Mr.  Alberty 's  headquarters  vaW  be  in  San 
Francisco  in  the  future. 

SCHULTE  BUYS  PEERMONT  STAND 
The  last  stand  of  the  Peennont  Cigar  Company,  at 
Fifteenth  and  Market  Streets,  just  opposite  to  the 
Broad  Street  Station,  has  been  purchased  by  th<j 
Sc'hulte  Company  and  is  now  being  operated  under 
their  management. 

SAM  BAYUK  RETURNS 
Sam  Bayuk  of  Bayuk  Cigars,  Incorporated,  hr-^ 
returned  from  abroad  where  he  attended  the  Sumatvii 
inscriptions  at  Amsterdam.  Mr.  Bayuk  secured  a  goodiy 
supply  of  Sumatra  tobacco  for  his  firm. 


Jose  Alvarez,  cigar  manufe<^ttl%r  of  South  Secoi;  I 
Street,  made  another  of  his  periodical  visits  to  tl  i^ 
Water  Street  leaf  market  last  week.  Mr.  Alvarez  s 
the  manufacturer  of  the  '*Du  Barry''  cigar. 


as 


(< 


Teds. 


L.  A.  Kramer  and  Harry  Bayuk,  of  Bayuk  Cigai  > 
Incorporated,  made  a  trip  to  Hartford,  Conn.,  la  t 
week.  They  were  accompanied  by  I.  J.  Jacoby,  it 
Meyer  &  Mendelsohn. 


A.  L.  VICE-PRESIDENT  STATES  VIEWS  AND  DE- 
CISION REGARDING  FOREIGN  LABELS  AND 

We  are  glad  to  publish  herewith  a  letter  from 
0.  A.  bpeakman,  vice-president  of  the  American 
Lithographic  Company,  relative  to  the  recent  deci- 
sion of  the  Umted  States  Board  of  General  Appraisers 
relative  to  the  marking  of  the  country  of  origin  on 
cigar  bands  and  labels.  We  believe  the  following  will 
prove  of  interest  to  many  members  of  the  cigar  man- 
ufacturing industry,  as  well  as  others : 

Considerable  publieity  has  alreadv  been  given  to 
the  decision  rendered  by  the  United  States  Board  of 
General  Appraisers  in  the  matter  of  marking  the 
country  of  Origin  on  cigar  bands  and  labels.  As  there 
appears  to  be  some  uncertaintv  regarding  the  law  on 
this  subject,  we  are  setting  forth  the  essential  provi- 
sions  of  the  Tariff  Act  of  1922  covering  this  partic- 
ular situation  and  will  greatly  appreciate  it  if  you  will 
publish  this  letter  in  the  next  issue  of  vour  valued 
paper. 

Section  304  (a)  of  the  Tariff  Act  of  1922  reads  as 
lollows : 

''That  every  article  imported  into  the  United 
States,  which  is  capable  of  being  marked,  stamped, 
branded,  or  labeled,  without  injurv,  at  the  time 
of  its  manufacture  or  production,  shall  be  marked, 
stamped,  branded,  or  labeled,  in  legible  English 
words,  in  a  conspicuous  place  that  shall  not  be 
covered  or  obscured  by  any  subsequent  attach- 
ments or  arrangements,  so  as  to  indicate  the  coun- 
try of  origin.'* 

The  above  language  is  plain,  the  only  question 
being  whether  cigar  labels  and  bands  can  be  marked 
without  injury.  Canada  has  a  marking  law  similar 
to  the  Ignited  States  law  above  quoted.  Canada  en- 
forces this  law  and  every  cigar  band  or  label  printed 
III  the  United  States  that  is  exported  to  (Canada  has 
to  bear  in  plain  lettering  the  words  ** Printed  in  U.  S. 
A.*'  or  words  of  a  similar  meaning.  That  cigar  bands 
and  labels  can  be  plainly  marked,  without  injury,  is 
tlierefore  not  a  matter  of  theory  but  is  a  matter  of 
almost  daily  practice. 

Section  516  of  the  Tariff  Act  of  1922  provides  that 

a  domestic  manufacturer  may  file  with  the  Secretary 

of  the  Treasury   a    protest   against  the  Collector  of 

(  ustoms'  action  in  admitting  to  entry  goods  that,  in 

the  opinion  of  the  American  manufacturer,  are  im- 

]>roperly  classifie<l  or  appraised.     Acting  under  the 

provision  of  Section  516,  a  protest  was  filed  in  refer- 

•nce  to  certain  importations  of  cigar  labels  and  bands 

'»u  or  about  October  17,  1923.    The  merits  of  the  case 

were  argued  before  the  United  States  Board  of  Gen- 

'■ral  Appraisers  on  February  19,  and  a  decision  handed 

inwn  on  March  22,  which  decision  became  effective 

immediately,  that  cigar  bands  and  lalx'ls  can  be  marked 

\  ithout  injury,  and  shall  lx»  so  marked  in  compliance 

ith  the  plain  provisions  of  the  Tariff  Act  of  1922. 

^       This  entire  question  is  one  of  whether  or  not  our 

;i\vs  are  to  be  observed,  and  whether  tlie  provisions 

"^  the  Act  are  to  be  complied  Arith. 

This  marking  provision  in  Section  304  (a)  applies 

•articles  of  all  kinds  manufactured  in  foreign  coun- 

•"los  and  imported  for  use  in  the  United  States;  it 

•»os  not  apply  exclusively  to  printed  and  lithographed 

^'latter.     Importers  of  other   classes    of   merchandise 

"»mply  with  this  marking  provision  of  the  Tariff  Act, 

(Continued  on  Page  21) 


44th  year 


EDITORIAL  COMMENT 

(Continued  from  Page  7) 

Advertising  that  is  done  in  the  numerous  ways 
tliat  money  is  spent  for  under  this  guise,  is  not  ad- 
vertising at  all.  It  lacks  the  punch  and  misses  the 
Human  appeal,  hence  its  value  is  negligible  and  desired 
result  rarely  attained. 

We  are  producing  at  least  one  million  new  smok- 
ers annually  who  should  consume  no  less  than  one  bil- 
lion cigars  each  year  (that  is  only  three  each  a  day). 
How  many  manufacturers  ever  stop  to  think  if  they 
are  doing  anything  to  make  cigar  smokers  of  this  new 
crop  of  tobacco  users  each  year. 

It  is  tme  that  a  few  cigar  manufacturers  are  us- 
mg  very  good  individual  slogans  in  their  advertise- 
ments, but  these  ads  are  largely  confined  to  our  Trade 
I'ress,  and,  therefore,  are  not  read  by  the  millions  of 
tobacco  users  throughout  the  country. 

One  of  our  ver>^  largest  cigar  manufacturing  com- 
pames  has  started  to  inject  some  real  cigar  smoking 
propaganda  into  their  ads.  This  is  fine,  and  the  reason 
tlus  company  is  so  large  is  because  its  directing  geni- 
uses have  vision,  can  see  ahead  and  do  things. 

The  slogan  adopted  by  the  trade,  ^^That  nothing 
satisfies  like  a  good  Cigar »'  is  excellent,  but  it  does  not 
go  tar  enough— its  use  and  publicity  is  Umited  within 
the  trade,  and  is  now  appearing  on  some  boards  and 
in  some  newspaper  ads,  but  with  insufficient  space 
given  it.  ^ 

TMs  slogan  should  be  made  as  prominent  a  part  of 

^?        .,7,^®  ^^®  ^^^^^  advertised,  and  then  the  adver- 
tiser will  be  serving  a  useful  purpose. 

National  advertising  is  done  by  only  a  few  of  the 
manufacturers,  who  may  profit  thereby  as  iiuUviduals 
but  the  mdustiy  as  a  whole  is  not  benefited  and  my 
purpose  m  addressing  you,  and  the  trade  and  all  its 
allied  industries  through  you,  is  for  the  purpose  of 
devising  some  proper  method  of  creating  increased 
tigar  Consumption. 

A  chart  on  this  subject  prepared  by  Miller,  DuBrul 
.^  1  eters  Manufacturing  Company  of  Cincinnati,  and 
shown  at  the  recent  Tobacco  Show  in  New  York,  was 
very  dluminating,  and  is,  no  doubt,  responsible  for 
having  started  much  thought  and  discussion  amoiii>- 
numerous  people  who  saw  it. 

A  grave  trouble  in  the  cigar  industry  is  that  the 
vast  majority  of  manufacturers,  and  I  will  be  per- 
fectly frank,  have  become  well  nigh  panic  stricken  over 
the  existing  condition  of  decreased  consumption  of 
cigars,  and  thereby  seem  to  lose  command  of  their 
thinking  powers,  and  while  they  are  in  this  frame  of 
mind,  the  well-organized  concerns,  called  the  Big  Fel- 
lows, are  serenely  going  ahead  in  a  constructive  man- 
ner to  further  their  business. 

To  bring  about  the  improved  condition  so  much 
wislied  for  and  which  is  just  as  possible  and  practical 
to  ac<»omplish  as  we  know  that  night  follows  day,  there 
must  be  co-operation  by  each  and  ever\'  member'of  the 
industry.  The  work  and  effort  must  hQ  All  for  One  and 
One  for  All. 

The  manufacturer  making  5000  cigars  a  wock 
must  be  just  as  much  interested  as  is  the  manufac- 
turer who  produces  a  million  cigars  a  dav.  It  is  usu- 
ally the  small  man  who  hangs  his  head  and  in  (lcsi)air 
says,  ''Well,  what's  the  use.''  There  is  lots  of  ''use" 
and  I  want  to  be  very  emphatic  in  mv  statement  that 
there  is  lots  of ''Use,"  because   of  the   12,(XK)   or   so 

(Continued  on  Page  13) 


10 


44th  year 


THE  T0BACC50  WORLD 


April  15,  1&24 


April  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


11 


^^     .  A^ 


f    ^..^> 


DETROIT 


Retail  Business  Holding  Up  Well  in  Spite  of  Inclement 

Weather — Price  Cutting  Continues  on  Cigarettes — 

Sam  Gilbert  Sails  for  Europe— Active  Campaign 

on  for  "Lucky  Strikes"— "Cinco"  Gomg  Good 


Detroit,  Mich.,  April  10,  1924. 

rSlNESS  with  Detroit  retailers  continues  to 
hold  up  very  good  in  face  of  the  inclement 
weatlior  an<l  Lenten  season.  The  majority  ot 
dealers  are  optimistic,  looking  forward  to  a 
great  business  improvement  with  the  arrival  of  spring 
weather. 

Price  cutting  on  cigarettes  continues  among  the 
jobbers  here,  and  there  seems  to  be  no  relief  in  sight. 
Collections  are  reported  to  be  very  slow  throughout 
tlic  city  and  suburban  towns. 

Pipes  and  smokers'  articles  continue  to  l)e  in  pop- 
ular favor  here.  All  the  leading  retailers  are  showing 
attractive  wintlow  displays  of  pipes  to  splendid  advan- 
tage. Pipe  smoking  is  showing  a  rapid  increase  in  ouU 
city  with  the  younger  men,  and  high-grade  smoking  to- 
baccos are  steadily  increasing  in  sale. 

B.  Gottlieb,  of  the  Reiss-Premier  Pipe  Company, 
manufacturers  of  i)ipes  and  smokers*  articles,  of  New 
S'ork,  Chicago  and  San  Francisco,  was  on  the  list  of 
out-of-town  visitors  here  this  week. 

Samuel  T.  (Jilbert,  president  of  the  Webster  Cigar 
Company,  sailed  for  Europe  on  Wednesday,  April  2d, 
on  the  steamship  *'Paris.-*  Mr.  Gilbert  will  remain 
al)road  for  several  weeks,  and  w411  attend  the  Java  in- 
scription. Mr.  Gilbert  is  a  large  user  of  Java  tobacco, 
and  will  spend  some  time  in  looking  over  the  crop  of 
selected  Java  for  *^ Webster"  cigars. 

A.  L.  Smith,  representing  the  ''Tavejion^*  cigar- 
ette de[)ai'tment  of  the  American  Tobacco  Company, 
spent  several  days  last  week  at  the  company's  head- 
quarters in  New  York,  conferring  with  the  officials 
regarding  the  promotion  w'ork  on  *' Herbert  Tareyton*' 
cigarettes  in  this  territory.  Mr.  Smith  has  charge  of 
the  "Tareytoii''  department  for  the  State  of  Michigan 
and  lias  a  crew  of  se\'eral  able  assistants  who  are  pro- 
moting the  sale  of  '^Herbert  Tareyton"  cigarettes 
under  his  directions. 

The  sales  staff  of  the  American  Tobacco  Com- 
])any  in  the  Detroit  territory  is  conducting  a  veiy  ac- 
tive campaign  on  the  sale  of  ** Lucky  Strike"  cigar- 
ettes. To  make  a  few  new  friends  among  the  smoking 
l)ublic,  one  hundred  *' Lucky  Strike"  cigarettes,  in 
\acuum  tins,  are  sold  for  45  cent?.  This  represents  a 
saving  to  the  smoker  of  30  cents  per  hundred,  or  forty 
cigarettes  free  to  the  smoker.  During  the  week  of  this 
campaign  the  city  has  been  covered  with  attractive 
j)osters,  calling  ihe  attention  of  the  public  to  this  won- 
derful offer,  *'To  Make  a  Few  New  Friends,  We  Pay 


the  Government  Tax  of  30  Cents  on  Each  Hundred 
*  Lucky  Strike'  Cigarettes." 

**Cinco"  cigars,  manufactured  by  Otto  Eisenlohr 
&  Bros.,  Inc.,  Philadelphia,  and  distributed  in  the 
State  of  Michigan  by  Lee  &  Cady,  of  Detroit,  enjoy 
a  wide  distribution  throughout  the  Wolverine  State. 
**Cinco"  cigars  are  sold  everywhere  at  two  for  15 
cents  and  are  the  product  of  a  manufacturer  estab- 
lished in  1850.  For  quality  **Cinoo"  cigars  have  been 
the  standard  and  stood  the  test  for  years,  so  *' Stick 
to  'Cinco,'  It's  Safe"  is  the  motto  of  many  connois- 
seurs of  good  cigars. 

B.  L.  Jones,  State  manager  of  the  cigarette  de- 
partment of  the  Liggett  &  Myers  Tobacco  Company, 
reports  a  big  increase  in  the  sale  of  their  brands  in 
the  Wolverine  State.  *' Chesterfields"  are  reported  to 
have  a  60  per  cent,  increase  during  the  past  sixty  days. 
All  of  their  other  brands  are  showing  substantial  gains 
also. 

E.  H.  Briody,  of  Kraus  &  Company,  Inc.,  manufac- 
turers of  *' Say-So"  and  *'In-B-Tween"  cigars,  called 
on  the  trade  here  last  week.  E.  H.  reports  his  brands 
as  doing  fine  in  all  sections  of  the  country. 

R.  E.  Christie,  vice-president  of  the  American  Ci- 
gar Company,  paid  us  a  visit  last  week.  While  here 
Mr.  Christie  made  his  headquarters  at  John  T.  Wood- 
house  &  Company,  Michigan  distributors  of  **  Chan- 
cellor," **Eoi-Tan"  and  *'Preferencia"  cigars. 

Jimmie  Lyons  has  accepted  a  position  with  the 
^Vebster  Cigar  Company,  and  is  doing  specialty  w^ork 
in  this  city  on  the  ** Webster"  cigar,  with  the  sales 
force  of  Chas.  F.  Becker  Company,  local  distributors. 

D.  F.  McVey,  of  Stephano  Brothers,  manufactur- 
ers of  **Rameses"  cigarettes,  has  returned  from  a 
three- weeks  trip  through  Ohio  and  Indiana,  where  he 
has  been  doing  some  fine  work  on  this  high-grade  cig- 
arette. 

L.  Benson  Gore,  representing  Juan  Ovarez  Cigar 
Company,  manufacturers  of  ** Croix  de  Guerre,'' 
"Benson  Gore,"  **Juan  Ovarez"  and  **Lord  Milford" 
cigars,  called  on  the  trade  here  last  week.  Aooording 
to  reports,  he  has  had  a  very  successful  trip  througli 
the  Middle  West. 

0.  C.  Schnieder,  of  the  Havana  department  of  th< 
American  Cigar  Company,  **  Antonio  and  Cleopatra" 
cigars,  w^as  a  visitor  here  last  week. 

Samuel  Litz,  of  the  William  Bond  Cigar  Company, 

{Continued  on  Page  18) 


By  a  Trained  Business  Man  Akp 


WRITTEN  ESPECIALLY  FOR    THE  ITOS^^O  WORLD  8yA.E.P 


ET  'S  sit  us  down,  select  a  free  drawer,  take  it 
easy,  and  retrospect  awhile. 

Some  would  call  it  loafing,  others  would 
..TT  ^,*^1^,,^.*  demmed  laziness,  still  others  would 
say  ^^He^s  kiUing  time.'*  They  would  all  be  wrong, 
h)r  we  would  be  introspecting  and  retrospecting  We 
Nvould  be  deliberately  thinking,  getting  in  tune  with  the 
eternal  verities  instead  of  the  hvsterical  rushing  of 
lliese  frenzied  days.  We  would  be  taking  our  bear- 
jiigs,  looking  calmly  over  the  tumultuous  waves  of 
life  and  business,  charting  our  course,  appraising  the 
real  value  of  the  various  harbors  which  beckon  us  to 
sail  to  them. 

AU  this  will  discipline  our  judgment,  and  your 
most  valuable  business  factor  is  your  judgment  It 
should  be  developed,  strengthened,  perfected.  And  de- 
liberate, leisurely,  cheerful  and  liappv  thinking  will 
develop  it  as  naught  else  can. 

In  this  rushing  age  we  must  rush  also,  but  it  is 
essential  that  we  nisli  with  a  purpose,  with  an  object, 
With  wisdom,  else  we  may  nish  into  loss  and  failure, 
instead  of  gain  and  success. 

Let  me  ask  you  to  read,  and  trdk,  and  question,  and 
Iislen.  And  then  sit  down  in  the  quiet,  close  vour  ears 
to  the  rustle  and  bustle  of  the  dav,  and  comniune  with 
your  o\yn  soul,  and  with  the  soul  of  the  business  uni- 
V(»rse. 

Think  whether  you  are  doin<>-  the  right  thing,  or 
cnrryiiio^  the  ri^ht  lines  of  goods,  or  reniainino-  where 
v<<u  are  instead  of  moving,  or  developing  vourself  to 
win  the  good  opinion  of  everv  customer.  These  and  a 
luiiulred  other  things. 

Such  thouglits  arc  worth  their  wcioht  in  irold,  and 
oveiy  minute  of  them  is  precious.  Franklin,  one  of 
tiij'  greatest  doers  this  country  ever  produced,  coun- 
^'lled  this  sort  of  contemplation— and  he  added:  ''Uq 
^Mlo  pursues  his  work  so  continuallv  that  he  never 
tnkos  time  to  stop  and  shai-pen  his  tools  falls  far  short 
''■'  accomplishing  what  he  should.'' 

Cj3     C?3     Cj3 

One  of  our  business  universities  gives  its  students 
^  sson  on  *4row  to  Meet  Competition."  I  have  stud- 
io the  lesson  carefully,  hoping  to  find  something  new, 
Til  leal  and  highly  eltective,  so  my  readers  coukl  gath- 
J'l'  'I  all  the  nearby  trade  and  cause  their  competitors 
"»     It  her  away  for  want  of  business  life  blood. 

riie  lesson  is  full  of  business  gems,  and  they  are 
"Y  'tnl,  but,  after  all,  they  are  the  same  old  storv, 
^^'  h  no  one  can  get  away  from  while  he  is  in  busi- 
'."*  ;  And  this  old  story  is  alwavs  founded  on  the 
111!  'anientals  that  to  hold  your  own,  to  grow,  to  meet 
|*"j  .'etition,  to  keep  up  with  the  times,^  we  must  de- 
^^'''  i»  our  business  and  develop  ourselves. 


Below  I  give  this  study  greatly  condensed. 

use  the  best  methods,  it  says;  and  you  ffet  these 
by  reading  trade  journals,  talking  to  salesmen?  visiting 
other  stores  and  observing.  Study  the  wants  of  your 
peoiDe  carefully,  and  with  all  possible  care  buy  goods 
to  nil  those  wants. 

Don't  be  a  price-cutter,  but  have  price-cut  sales, 
i?  ""T  ^.^^^,?^^^^  sell  a  certain  article  at  a  greatly 
1  educed  price,  limiting  the  amount  one  person  cin  buy. 
Advertise  these  sales,  and  you  will  both  draw  trade 
anci  impress  your  store  on  people's  minds. 

Advertise  *^ns  much  as  the  business  will  stand  '' 
Make  your  window  displays  as  tftective  as  possible, 
iney  are  the  best  advertisements  vou  can  utilize.  Have 
an  atmosphere  in  your  store  of  cheerfulness,  courtesy 
and  welcome. 

And  there  you  are.  There  seems  to  be  no  short 
and  royal  road  m  business,  and  the  tiling  to  do  seems 
to  do  the  well-known  things  in  the  best  possible  way. 

CJ3     CJ]     Cj3 

Beware  of  tips.  That  is,  beware  of  them  when 
they  are  w^hispered  to  you  by  some  slick  individual 
who  will  obligingly  ^'let  you  in''  on  some  stock  or  deal 
by  which  you  will  make  a  fortune  in  a  few  months  by 
investing  a  hundred  dollars  on  a  **sure  thing." 

Watcli  for  tips.  Keep  your  eye  peeled  for  them, 
your  ears  open,  your  brain  alert.  That  is,  business 
ti])s,  such  as  you  find  in  this  department,  in  the  pa.o-es 
of  this  jounial,  in  the  pages  of  other  business  jour- 
nals, 111  the  speeches  of  business  men,  in  the  talks  of 
travelling  salesmen  and  of  sensible,  sober,  earnest  men 
you  meet. 

Such  tips  should  be  nailed  down  and  screwed  fast 
in  your  memory— so  securely  that  thev  are  unforget- 
ahle.  If  you  do  this  you  will  accumulate  a  lot  of  in- 
formation which  will  be  invaluable  to  you;  wliich  will 
pcniit  the  way  when  you  have  decisions  to  make;  which 
will  save  you  from  costly  errors  and  helj)  vou  mightilv 
on  the  road  to  success. 

But  don't  stop  here.  Absorb  every  tip  you  re- 
ceive. Think  on  it.  Ask  yourself  wheth'er  vou*  ciinnot 
adopt  it  as  it  is,  or  modify  it  and  then  utilize  it  and 
set  it  working  for  you. 

If  you  do  this,  take  my  word,  vou  will  be  sur- 
])iised,  and  mightily  pleased.  Vou  will  Hnd  a  succes- 
sion of  little  things  you  can  do  here,  more  there,  and 
still  more  another  j)lace.  You  will  find  vour  brain  re- 
('(•i)tive,  alert,  hungiy.  You  will  iind  your  store  in  bet- 
\vv  shape,  your  goods  better  bouo-ht/better  disi)lave<l, 
belter  s(»ld.  Vou  will  iind  your  business  growing.  'V<m 
will  realize  you  are  rioht  up  to  the  clock  as  a  birsiness 
nijin  and  that  tilings  are  g(>iiig  v/ell  with  you. 

(Continued  on  Page  24) 


12 


44th  year 


THE  TOBACCO  WORLD 


April  15,  192i 


April  15,  1924 


—:>i5alk 


\y 


m 


ililFil^  III) 


:f»i*ii 


News  From  Congress 

_        'AND 

F  E  D  E  R  A  L 

Departments 


THE  TOBACCO  WORLD 


;«ailfei&.£ 


'SiiUiJLi' 


From  our  I^ashington  Bureau  622 Aibeje  Building 


Federal  Trade  Commission  to  Continue  Drive  on  Mis- 
branding 

AVashington,  D.  C. 

HERE  will  be  no  let -up  in  the  drive  of  the  Fed- 
eral Trade  Commission  against  cigar  manu- 
facturers who  use  the  word  ** Havana''  in  la- 
beling or  advertising  their  products  when  they 
are  not  actually  made  from  Havana  tobacco. 

A  fonnal  complaint  has  been  issued  against  the 
Edwin  Cigar  Company,  Inc.,  New  York,  charging  un- 
fair methods  of  competition  in  the  use  of  the  word 
''Havana"  in  the  sale  of  ** Edwin's  Royales  Havana 
Filler,"  '* Imperial  Havana,"  ''Lord  Ed\vin  Havana," 
"Havana  Smokers"  and  other  brands  of  cigars,  it  be- 
ing alleged  that  the  cigars  are  manufactured  from  to- 
jiacco  grown  elsewhere  than  on  the  island  of  Cuba,  and 
from  tobacco  not  generally  known  and  recognized  by 
the  purchasing  public  as  Havana  tobacco. 

Similar  charges  are  made  in  a  complaint  issued 
against  James  B.  Hall,  Jr.,  New  York,  in  the  sale  of 
"Hall's  Fancv  Tales  Havana,"  "Hall's  Resagos  Hav- 
ana," "Hall's  Panetelas  Havana"  and  other  brands. 
The  complaints  also  charge  that  the  respondents 
advertiseil  that  tliey  had  plantations  in  Cuba,  when 
such  was  not  the  case,  and  that  the  ownership  of  such 
plantations  and  the  method  followed  in  selling  cigars 
resulted  in  a  saving  of  more  than  50  per  cent,  to  cus- 
tomers. 


Interchangeable  Mileage  Book  Hearings  to  Be  Reopened 

June  4 

AVashington,  I).  C. — Hearings  on  the  question  of 
interchangeable  mileage  will  be  lield  by  the  Interstate 
Commerce  ('Ommission  beginning  June  4th. 

Although  the  Commission,  more  than  a  year  ago, 
made  an  exhaustive  investigation  of  this  subject,  the 
action  of  the  courts  in  setting  aside  its  orders  requir- 
ing the  railroads  to  issue  and  accept  interchangeable 
script  coupon  tickets  will  make  it  necessary,  during 
the  proposed  hearings,  to  go  all  over  the  ground  pre- 
viously covered. 

At  the  hearings  in  June  proponents  of  inter- 
changeable mileage  are  expected  to  present  testimony 
intended  to  show  that  its  use  will  not  result  in  a  loss 
to  the  railroads,  as  has  Iwen  claimed  l)y  the  carriers, 
but,  rather,  in  additional  revenue  through  the  greater 
immber  of  passengers  who  will  travel  as  a  result  of 
the  reduced  rates  made  possible  through  the  use  of 
mileage,  and  who  can  Ix^  transported,  it  is  claimed, 
without  the  use  of  additional  equipment. 


Investigating  Committee  Suggests  Reduction  in  Special 
Taxes  on  Insurance  Companies  as  Means  to  Save 
Money  for  Tobacco  Industry 

AVashington,  D.  C. — ^Hundreds  of  thousands  of 
dollars  ammally  could  be  saved  to  individuals  and 
iinns  in  the  tobacco  industry  through  uniform  State 
taxes  on  insurance  compaiues,  limited  to  the  total 
necessary  to  operate  State  insurance  departments,  the 
purpose  for  which  they  were  originally  levied,  it  is 
declared  in  a  report  just  made  to  the  insurance  depart- 
ment of  the  United  States  Chamber  of  Commerce  by 
a  special  committee  appointed  to  investigate  the  sub- 
ject. 

At  present  the  forty-eight  States  have  as  many 
different  methods  of  taxing  the  insurance  business  and 
tax  it,  often,  under  a  dozen  or  more  levies,  the  taxes, 
of  course,  being  ]iaid  by  the  policyholders  in  the  shape 
of  higher  premiums,  the  committee  found.  The  in- 
vestigation showed  that  more  than  $50,000,000  was  col- 
lecte<l  in  special  insurance  taxes  by  the  States  in  1922, 
in  addition  to  the  taxes  paid  by  insurance  companies 
in  common  with  other  lines  of  business,  and  that  le^s 
than  $2,500,000,  or  five  per  cent.,  was  used  for  the  con- 
duct of  the  State  insurance  departments,  the  remain- 
ing 95  per  cent,  being  utilize<l  for  roads,  schools  and 
other  puqioses  not  connected  with  the  supervision  "f 
insurance. 

The  committee,  in  its  report,  ex]>resses  the  l>eli<'f 
that  there  should  be  a  material  reduction  in  the  special 
taxes,  and  that  insurance  taxation  should  be  put  on  a 
plane  with  the  taxation  upon  other  industries  and  lim- 
ited to  such  a  total  in  addition  as  will  adequately  suit- 
port  the  State  insurance  departments,  "any  excess." 
it  is  pointed  out,  "being  unjust  in  that  it  is  levied  <'ii 
only  a  portion  of  the  public." 

Any  reduction  in  taxation  would  be  passed  onJ«^ 
the  policyholders,  under  the  methods  by  which  the  i'l- 
surance  business  is  operated,  in  increased  dividends  •  u 
life  insurance  policies  and  lower  rates  for  fire  casual  y 
and  other  fonns  of  insurance.  The  companies  won  I 
biMieiit  by  the  reduction  in  accounting  and  other  co.'^  s 
which  would  naturally  result  from  unifonn  tax  lav  -^j 
while  the  States  deprived  of  this  income  would  have  o 
turn  to  their  taxpayers  generally  for  the  amount  i  - 
quired,  instead  of  collecting  it  solely  from  persons  '  '- 
suring  their  lives  or  their  property,  as  at  present. 

The  report  is  to  be  i)resented  at  the  annual  me.  '- 
iiig  of  the  United  States  Chamber  of  Commerce,  to  »^; 
held  in  Cleveland  next  month,  where  it  will  l>e  one  '' 
the  major  subjects  of  discussion. 

{Continued  on  Page  23) 


44th  year 


13 


Editorial  Comment 


(Continued  from  Page  9) 

legistered  Cigar  Manufacturers,  over  11,000  factories 
are  ot  the  smaller  and  medium  size,  and  which  produce 
lully  or  nearly  55  per  cent,  of  the  annual  cigar  produc- 
tion. Therefore,  whatever  can  be  done  to  help  the 
problem  is  of  great  importance  to  these  11,000  or  more 
lactones  who  produce  55  per  cent,  of  the  cigars  smoked 
each  year. 

I  have  spent  my  entire  business  life  in  the  cigar 
and  tobacco  industry,  and,  therefore,  I  am  vitally  in- 
terested m  this  subnormal  condition  of  cigar  smoking 
and  while  I  am  going  to  offer  a  few  suggestions  that 
may  be  worthy  of  considemtion,  what  I  am  really 
anxious  to  accomplish  at  this  moment  is  to  start  real 
agitation  on  this  subject  and  wake  up  that  billion  dol- 
lars worth  of  brains  in  the  cigar  industry. 

An  organization  should  be  formed  whose  pur- 
l)oses    are    publicity,   propaganda   and   development. 
1  ins  organization  must  not  be  of  temporary  character 
l>ut  be  permanent  and  constructed  with  that  idea  in 
view. 

The  steel  industry  of  the  United  States  has  such 
an  organization  called  the  Iron  and  Steel  Institute,  and 
1  know  that  there  are  men  in  the  cigar  and  tobacco  in- 
dustiy  that  can  measure  up  to  a  Gary  or  a  Schwab  or 
a  Grace. 

There  are  many  trades  and  industries  in  fhis 
countr>^  wherein  capital  investment  is  small  as  com- 
pared with  the  fortunes  invested  in  the  cigar  industry 
and  these  different  industries  have  their  organizations' 
looking  toward  development,  merchandising,  etc.,  etc., 
and  it  IS  time  that  we  also  have  our  Cigar  and  Tobacco 
Institute  headed  and  guided  by  some  of  our  big  men,  in 
tact,  this  present  condition  iK)sitively  demands  it.  ' 

Publicity  and  plenty  of  it  is  required. 

Leadership  is,  however,  the  main  essential,  and 
Willie  I  confess  that  it  would  be  a  calamity  if  there 
wore  not  men  in  the  cigar  industiy  big  enough  to 
liandle  the  job,  then  find  the  men  who  measure  up  to 
tlie  requirements  and  the  trade  should  pav  them  well 
lor  what  is  expected  to  be  done. 

The  question  arises  as  to  the  methods  to  be  em- 
I'loyed.  Propaganda  among  the  manufacturers  all 
"ver  the  United  States  first.  In  realitv  there  is  an 
ilea,  a  thought,  to  sell  and  mitil  it  is  thoroughlv  sold 
'00  per  cent,  co-operation  will  be  lacking.  For  this 
Hirpose  leadership  and  direction  of  the  highest  order, 
1  'ee  from  personal  motives  or  business  benefits  is  verv 
'sential.  *^ 

It  appeals  to  me  that  while  100  j)er  cent,  of  the 

anufacturers  may  not  be  sold,  fullv  95  per  cent,  will 

:  "asp  the  opportunity  offered  to  better  their  condition 

"   so  tar  as  a  possible  chance  of  increasing  their  out- 

I  it  is  concerned. 

After  the  necessary  co-operation  and  support  is 

••  ^iiretl,    then    a    well-defined    schedule    of    publicitv 

'  '*"^<^Jf/^^'orked  out^incorpora ted  therein  a  slogaii 

Jt  wdl  be  terse,  catchy  and  appealing,  particulartv 

^    I  he  younger  men. 

This  publicity  should  be  used  in  the  Trade  Press, 
"'  in  the  very  best  magazines,  weeklv  and  monthlv, 
'/I'  ^}^J''aftnrlai/  Enu'nu,  Post,  Colliers,  Lifrran/ 
''  'f^'s t,  Comttrij  Gcntlvmau,  The  Amrricau,  The  Cos- 
''    poUfan,  m  fairt,  every  magazine  that  is  read  bv  our 

ft 


male  population.  Billboards  and  bulletins  should  be 
used  m  every  large  city  in  the  country.  Daily  and 
^  ^^^  Pf P?rs  all  over  the  country  in  cities  from  500,- 
WO  population  and  up  should  be  used. 

Subway  and  elevated  railroad  and  street  car  ad- 
yer  ising  should  be  made  use  of.  If  any  pictorial  ad- 
vertising IS  done,  use  only  young  men  as  the  subjects 
bmokmg  Cigars. 

Now,  of  course,  arises  the  question  of  adequately 
providing  for  the  expense  of  this  elaborate  campaign 
ot  education,  and  which  it  resolves  itself  to. 

The  funds  must  come  from  cigar  manufacturers, 
wuo  should  be  taxed  a  certain  amount  per  thousand 
cigars  made  by  them.  Maybe  five  cents  per  thousand 
would  suffice  and  which  amount  could  be  borne  by 
them  for  this,  so  to  say,  Uve-saving  purpose. 

Next  to  contribute  are  the  cigar  box  manufactur- 
ers (who  make  about  120  million  boxes  annually)  one- 
twentieth  of  a  cent  per  box. 

Then  the  lithographers  should  be  taxed  20  cents 
per  thousand  on  labels  and  one  cent  per  thousand  on 
bands,  which  would  seem  fair. 

Then  the  cigar  jobbers  should  be  taxed,  say  three 
cents  per  thousand  on  all  cigars  sold  by  them. 

Then  the  retailer  should  be  taxed  a  flat  three  dol- 
lars as  his  contribution. 

,  Now  comes  the  contribution  from  the  leaf  tobacce 
interest  from  eveiy  gi'owing  State  in  the  Union,  from 
all  packers  and  dealers  everj-Avhere.  Thev  should  and 
must  do  their  bit  as  it  is  to  them,  for  better  or  for  worse. 
Since  every  one  connected  in  the  remotest  way  to 
the  industry'  will  share  in  the  benefits  expected,  there- 
tore,  al  should  contribute,  and  I  believe  that  the  above 
IS  tcjisible  and  mil  produce  considerably  over  $1,000,- 
000  for  the  purpose.  -*-  ,      y 

In  conclusion,  I  wish  to  c<ill  your  attention  that 
what  I  herein  propose  is  along  the  hues  employed  in 
otiier  industries,  so  far  as  method  of  reaching  the 
pubhc  IS  concenied. 

The  Glove  Industry,  6o  Fifth  Avenue,  New  York 
using  magazine  advertising.  ' 

c^  JH,-^*'*",^^  Industry,  whose  slogan  is  *'Save  the 
Surtace  and  with  headquarters  at  the  Bourse  Build- 
ing, Philadelphia,  are  using  publicity  of  all  kinds. 

Now,  let  the  Cigar  Industry  come  to  the  front  and 
work  up  consumption  to  eight  bilUon  for  1924  and  one 
billion  increase  for  1925. 

In  order  that  the  seed  may  be  sown  as  quicklv  as 
possible,  I  am  sending  copies  of  this  letter  to  the  Edi- 
tors of  each  of  the  following  trade  publications  and  I 
teel  assured  that  they  mil  cheerfully  co-operate  wdth 
the  Tobacco  Merchants  Association  in  every  manner 
possil)le  to  further  the  interest  of  the  Cigar  Industry. 

Copies  to  The  Tobacco  AVori.d,  U,  S.  Tobacco 
Journal,  1  obacco  Leaf,  Tobacco,  Retail  Tobacconist. 

Kesix?ctfully  yours, 

MORRIS  J.  LEVI 
AIJL  BAV 


ARKANSAS    LEGISLATURE    PASSES    CIGARETTE 

LAW 

The  legislature  of  the  State  of  Arkansas  has 
passed  a  law  placing  a  tax  of  $2  per  thousand  on  the 
resale  of  cigarettes  in  that  State  and  a  10  per  ccMit.  tax 
on  cigars,  stating  that  they  expected  the  Governor  to 
veto  the  measure.  However,  the  Govenna*  signe<l  the 
measure. 


14 


44th  year 


THE  TOBACCO  WORLD 


April  15,  1924 


April  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


PRESIDENT  COOLIDGE  APPROVES  SENDING 
COMMISSION  TO  LONDON  TO  REPRESENT 
THE  CO-OPS 

Washington,  D.  C,  April  15. 

Presidential  approval  has  been  given  to  the  send- 
ing to  London  of  a  commission  to  represent  the  Co-op- 
erative Tobacco  Associations  of  the  United  States  and 
to  endeavor  to  induce  the  officials  of  the  Imperial  To- 
bacco Company  to  assume  a  more  friendly  attitude 
toward  them. 

The  commission  consists  of  Judge  Robert  W.  Bing- 
ham,  of  Kentucky,  chairman ;  Hon.  John  W.  Davis,  of 
New  York,  and  Hon.  Oliver  J.  Sands,  of  Richmond,  Va. 
They  ^nll  carry  with  them  letters  from  the  President, 
Secretarv  of  Commerce  Hoover,  and  other  high  officials 
of  the  Government  approving  of  these  associations  and 
of  the  mission  proposed. 

Congressman  James  F.  Byrnes,  of  South  Carolina, 
who  has  had  the  matter  up  with  President  Coolidge  and 
Secretarv  Hoover,  has  received  a  copy  of  a  letter  from 
President  Coolidge  to  Judge  Bingham,  approving  of  the 
sending  of  the  commission  to  London.  In  addition  he 
has  been  assured  by  Bascom  Slemp,  secretary  to  the 
President,  that  the  State  Department  will  be  asked  to 
funiish  the  commission  credentials  as  it  is  the  purpose 
(.f  the  latter  to  present  to  officials  of  foreign  govern- 
ments the  interest  of  the  United  States  in  the  develop- 
ment of  co-operative  marketing  associations.  The  To- 
bacco Growers'  Co-operative  Marketing  Associations  of 
A^irginia,  the  Carolinas,  Kentucky  and  Tennessee  will 
be  represented  by  this  commission. 

The  text  of  the  President's  letter  to  Judge  Bing- 
ham is  as  follows : 

April  8, 1924. 
My  dear  Judge  Bingham: 

It  has  given  me  much  satisfaction  to  learn  that 
your  Ass<^)ciation  is  sending  to  Europe  a  Commission 
to  represent  its  Aaried  and  liighly  important  interests. 
1  am  assured  tliat  tliese  co-operative  tobacco  marketing 
associations  re]»reseiit  at  least  250,0(K)  tobacco  gr<»wers, 
and  that  ycair  Commission  is  going  abroad  in  behalf  of 
the  export  business  in  American  tobacco  with  the  pur- 
pow  of  establishing  the  most  intimate  an<l  mutually 
helpful  relations  with  the  tobacco  industries  of  f'.urope. 

Having  been  for  a  long  time  profoundly  impressed 
with  the  desirability  of  develo])ing  the  co-operative 
marketing  movement  to  its  utmost  ])ossil)ilities  in  this 
^untiy,  I  am  especially  pleased  to  know  of  the  mission 
upon  which  vou  are  going,  together  with  Honorable 
John  W.  Davis  and  :Mr.  Oliver  J.  Sands.  Your  mis- 
sion suggests  the  possibility  of  that  larger  co-operation, 
on  an  international  basis,  which  is  the  as])iration  of  all 
who  hope  for  a  better  organized,  more  productive  and 
mam  efficient  civilization  in  this  world.  Happilyi 
nearlv  all  of  us  have  passed  the  time  when  we  indulge 
suspicion  that  the  profit  of  one  country,  through  inter^ 
national  trade,  must  somehow  re])rosent  the  loss  of 
some  other  country.  We  recognize  that  the  prosperity 
and  advancement  of  every  community  are  at  last  cor- 
tain  to  be  shared  by  the  other  communities  with  which 
it  maintains  relations.  For  this  reason,  your  embassT 
must  be  regarded  as  not  only  a  quest  for  bnsiness  and 
profits,  but  also  as  an  unselfish  effort  to  co-ordinate 
in  a  mutually  advantageous  way  the  interests  of  our 
own  country  with  other  communities. 

Feeling  as  T  do  profoundly  assured  that  this  is  the 
true  measure  of  such  movements,  I  wish  to  extend  as- 
surance of  my  hope  for  the  most  satisfactory  results. 


together  with  my  belief  that  yours  is  one  of  the  enter- 
prises calculated  to  bring  the  world  into  a  closer  and 
better  understanding  neighborship,  which  will  be  the 
most  efTective  guarantee  of  peace  and  of  the  widest  ex- 
pansion of  civilization. 

Most  sincerely  yours, 

Calvin  Coolidge. 

Hon.  Robert  W.  Bingham,  Chairman, 

Commission  R<^presenting  the  Tobacco  Growers 
Co-operative  ISIarketing  Associations  of  Virginia, 
the  Carolinas,  Kentucky  and  Tennessee, 
Louisville,  Kentucky. 

LINZ. 


44th  year 


15 


NEW  YORK  LEAF  BOARD  HOLDS  ANNUAL 

MEETING 

The  New  York  Leaf  Tobaceo  Board  held  their 
annual  meeting  in  the  offices  of  Stem-Mendelsohn  Com- 
pany, Incorporated,  on  Tuesday,  April  8th.  The 
meeting  was  presided  over  by  the  president,  Jerome 
Waller. 

The  sum  of  one  thousand  dollars  was  voted  to  the 
Color  Committee  of  the  National  Cigar  Leaf  Tobacco 
Association  to  assist  them  in  their  splendid  work  of 
educating  the  smoker  to  choose  his  cigars  by  the  taste 
instead  of  the  color  of  the  outside  wrapper. 

The  convention  also  passed  a  resolution  endors- 
ing the  New  York  Chamber  of  Commerce's  attitude 
in  opposing  the  Bonus  Bill. 

President  Waller  delivered  a  most  interesting 
and  educational  address  to  the  convention,  bringing 
out  many  points  of  vital  importance  to  the  industry  at 
the  present  time. 

The  following  officers  were  elected  for  the  ensuing 
year :  Jerome  Waller,  president ;  Ileury  Oppenlieinicr, 
treasurer;  M.  Newberger,  secretaiy.  The  following 
were  elected  trustees  for  the  year:  John  II.  Duys,  11. 
Friend,  I.  M.  Jacoby,  P.  R.  'Lowe,  H.  Oppenheimir, 
P»enno  Rosenwald,  Jerome  Waller,  A.  C.  Weil,  M. 
Newberger,  M.  Samuels,  J.  1).  Palmer,  Freil  Frese, 
Howard  S.  Cullman,  Jerome  Kohlberg,  Leo  Leveu- 
tritt. 


FREEMAN  URGES  CIGAR  SLOGAN  BE  MORE 

WIDELY  USED 
In  a  letter  to  Mr.  Charles  Dushkind,  managing  di- 
rector of  the  Tobacco  Merchants  Association,  E.  M. 
Freeman,  president  of  the  National  Board  of  Tobat  t^ 
Salesmen's  Associations,  urges  that  the  cigar  slogan 
•'After  All  N()thing  Satisfies  Like  a  Good  Cigar,' 
should  be  more  widely  advertised. 

The  letter  in  part  follows: 

*'It  has,  however,  (wme  to  our  minds  oW!ftn^'^> 
as  to  what  good  the  slogan,  'After  All  Nothing  6  '/- 
isfics  Like  a  Good  Cigar/  does,  when  that  slopan 
is  just  advertised  in  the  trade  publications.  '>t 
course,  it  does  good  there,  but  it  does  not  reneU 
thr  wan  who  smokes — he  does  not  see  the  tobaceo 
publications. 

* '  Therefore,  wc  sttgpit  that  y<mm  the  mou  h- 
pieoe  of  the  tobacco  industry,  advertise  proniis  «- 
ouslv  throughout  the  length  and  breadth  of  i'«« 
United  States,  the  slogan,  'After  All  Nothing  6  ?^ 
kfies  Like  a  Good  Cigar/  '' 


A  PROPER  SEND-OFF 

FOR  GOOD  CIGARS 


After  all 
[nothing  satisfies  like' 
a  good  cigar  ^.^^ 


Specially  from  t 
SPANISH  CEDAR  BOX 


Make  a  note  of  all  the 
points  you  would  insist 
on  in  a  specification  for 
the  right  kind  of  Cigar 
Container:  then  check  the 
SPANISH  CEDAR  BOX 
against  them. 

The  SPANISH  CEDAR 
BOX  meets  every  require- 
ment:— 

Form,  compactness,  strength; 
Appearance,  merchandising 
and  display; 

Preserving,  shape  retaining, 
conditioning,  mellowing; 

Weevil  resistance,   etc.,  etc. 

SPANISH  CEDAR  im- 
proves  Bouquet,  and  gives 
off  a  delicate  agreeable 
Aroma  which  adds  Zest  to 
the  enjoyment  of  Good 
Cigars. 

The  necessary  Last  Step  in 
^e  production  of  "Cigars 
Good  from  Start  to  Finish". 


iBliliii 


16 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Would 


April  15,  1924 


April  15,  1924 


fe";jlfc«i<WWs<iy^iyt^lt^lfc^|}?^lfe^lfe^^ 


RELIABLE  FIRMS  OF 


YORK,  PENNA. 


"When  you  know  your  goods  are  right,  stand  firm  be- 
hind them  and  push  them  along,  let  the  world  know  about 
your  product,  advertise  the  fact  and  get  the  results." 


H.  G.  BLASSER  &  CO. 

PACKERS  AND  DEALERS 

Leaf  Tobacco 

FANCY  FLORIDA  and  GEORGIA  WRAPPERS 

Stripped  and  Booked  Penntjlvaiiia  and  Ohio  Tobacco* 

Samples  and  quotations  cheerfully  submitted 


Robert  Schubert  Co. 

124  MAIDEN  LANE,  NEW  YORK 

SUMATRA  and  HAVANA 

York  Office,  Queen  and  York  Streets 


I 

I 


C.  S.  GABLE 

CIGAR  MANUFACTURER 

Main  Factory  and  Office,  Queen  and  York  Sts. 

Branch  Factorie* :    Strinestown,  Pa.;  Jacobus,  Pa. 

Maker  of  *' FORUM"  Mild  Havana  Cigar,  **  DOUGLAS  FAIR- 
BANKS," "CERTIFIED  CHECK"  and  "HAMILTON  FISH" 


C.  H.  Plitt  Cigar  Co. 

MAKERS  OF 

"Casilda*'  Cigar,''  10c  and  up 
"20th  Century,"  8c  '*New  Century,"  8c 

CIGARS  OF  QUALITY 


SUMMARY  OF  CIGAR  BUSINESS  FOR  MARCH 

The  summary  of  business  conditions  for  the  Third 
^^eral  Reserve  District,  as  i)ublished  by  the  Federal 
Reserve  Bank  in  this  District,  for  the  month  of  March, 
1924,  is  as  follows: 

The  majority  of  cigar  manufacturers  report  that 
demand  is  not  quite  as  good  as  it  was  last  month  or  in 
March,  1923,  and  is  only  fair.  As  a  rule,  March  is  a 
rather  dull  month  for  the  industry,  and  this  March  is 
no  exception ;  but  all  manufacturers  expect  better  busi- 
ness at  the  beginning  of  spring.  Practically  all  orders 
are  for  immediate  shipment.  Class  C  cigars  are  still 
the  best  sellers,  and  the  A  and  B  grades  are  in  fair  d^ 
mand,  but  none  of  these  selling  as  well  as  they  were 
Iftst  year.  Production  has  declined  only  slightly,  and 
most  factories  are  nnming  at  the  same  rate  as  in  Feb- 
ruary'. Operations  vary  from  50  per  cent,  to  capacity, 
but  the  average  for  the  district  is  from  75  to  80  per 
cent.  Jobbers  report  that  tlio  demand  is  better  than  it 
w^as  last  month  and  alx)ut  equal  to  that  of  ^Farch,  1923. 

The  output  of  large  cigars  in  Fobmary,  1924,  de- 
creased 1.6  per  cent.,  but  that  of  cigarettes  increased  5 
per  cc»nt.,  as  compared  vr\\\\  the  totals  for  February, 
1923. 


Cigar  prices  are  firm  and  unchanged,  and  tobacco 
fbaf  prices  are  well  maintained.  Finished  stocks  al 
the  factories  vary  from  moderate  to  heavy  and  are  in 
creasing.  Supplies  of  raw  materials  are  moderate  but 
are  decreasing.  No  scarcity  of  either  skilled  or  un 
skilled  labor  is  noted,  and  wages  remain  unchanged. 
Collections  range  from  fair  to  good  and  are  the  same; 
as  thev  were  last  month. 


WATTLEY  RECEIVER  FOR  NATIONAL  DRUG 

Ralph  B.  AVattley  has  been  appointed  receiver  fo^ 
the  National  Dimg  Company,  following  bankruptcy  pro- 
ceedings started  in  the  Federal  Court  in  Brooklyn. 
The  company  started  a  good-sized  chain  of  drug  storeu 
in  New^  York,  and  a  portion  of  them  were  later  takei 
OT#r  by  the  Liggett  chain. 


DIXON  RESIGNS  FROM  AMlMeAN  TOBAC^ 

COMPANY 

James  M.  Dixon,  former  vice-president  of  th<' 
American  Tobacco  Company,  has  also  resigned  as  i» 
director  of  the  company.  No  announcement  has  beev: 
made  as  to  his  future  plans. 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


17 


'•*-'\'>*j:^*ji'\*j]ik9j 


mmm 


Staple^Manila  Cigars 


; 


)bbers  and  Dealers  Who  Hanc 

Staple  Manila  Brands  Are 

Making  Money. 

There  is  a  growing  demand  in  the  United  States  for 
mild,  sweet,  free-burning  ManUas  which  sell  at  retail 
from  5  to  25  cents. 

There  are  a  lot  of  smokers  who  like  Good  Manilas. 

There  are  Millions  more  who  may  be  attracted  to  the 
right  Manila  Cigar  at  the  right  price. 


ARE  YOU  WINNING  YOUR  SHARE 
OF  THIS  GROWING  TRADE? 


Lisf  of  Manila  Factories  and  Importers  on  application. 


i 

its 


THE  MANILA  AD  AGENCY 

(C.  A.  BOND,  MgrJ 

15  WILLIAM  STREET  -  .  NEW  YORK  CITY 


mimmm»ssf^!Sf^ 


"^^^^'^'^^^^'^^^^''^^'^^^ 


18 


44th  year 


THE  TOBACCO  WORLD 


April  15,  1924 


April  35,  1924 


Detroit  News 


(Continued  from  Page  10) 

Detroit,  Mich.,  manufacturers  of  the  ''El  Salero"  and 
''William  Bond''  cigars,  reports  production  on  these 
two  brands  to  be  progressing  satisfactorily.  Both  of 
these  cigars  are  enjoying  a  big  sale  in  Chicago  and 
the  "El  Salero''  brand  has  a  wide  distribution  in  De- 
troit. 

Harry  Parr,  Michigan,  representative  ot  the 
American  Cigar  Company,  is  on  a  two  weeks'  trip  to 
the  northern  part  of  the  State  in  the  interest  of  "Chan- 
cellor" cigars.  Harry  has  had  a  large  quantity  of  at- 
tractive displays  shipped  ahead  and  no  doubt  the 
northern  peninsula  will  be  well  decorated  with  "Chan- 
cellor" cigars. 

W^.  M.  Siers,  of  the  National  Cigar  Company, 
York,  Pa.,  manufacturers  of  "Beechnut,"  "Joe  Reed" 
and  "0 'Henry"  cigars,  called  on  the  trade  here  last 
week,  and  signed  the  Tobacco  World  register  at  Bert 

Johnson's. 

C.  P.  Thome,  representing  Joseph  Berran  &  Com- 
panv.  New  York,  N.  Y.,  makers  of  "Millionaire," 
"Grand  Duchess"  and  "Prince  of  Monaco"  cigars, 
gave  the  city  the  once-over  last  week  and  reported  a 
very  satisfactory  business  on  his  brands  all  along  the 
route  covered. 

A.  B.  Adair,  of  the  General  Cigar  Company,  was 
on  the  list  of  visitors  here  last  week  who  signed  the 
Tobacco  AVobi^d  register. 

W.  W.  ("Doc")  Rosebro,  western  representative 
of  the  Porto  Rican- American  Tobacco  Company,  and 
the  New  York-Tampa  Cigar  Company,  called  on  his 
distributor  here  last  week  and  made  the  rounds  of  the 
trade  with  "Mike"  Stone,  who  is  promoting  the  sale 
on  "Portina"  and  "Personality"  cigars  in  Detroit  and 
vicinity.  According  to  tlie  report  from  "Doe,"  both 
of  these  brands  are  showing  a  fine  increase  in  sales  in 
everv  section  of  the  country'. 

Tom  Powell,  of  the  Worden  Grocery  Company, 
Grand  Rapids,  I^Iicli.,  was  in  Detroit  last  week  for  a 
few  days.  Tom  reports  the  cigar  business  with  iiis 
finn  as  being  very  good.  He  has  just  returned  from  a 
trip  in  the  northern  part  of  the  State,  where  he  reports 
the  general  business  to  be  showing  steady  improve- 
ment. 

Explosion  of  an  ice-making  macliine  m  flie  drug 
store  of  F.  M.  Gibson,  14444  Grand  River  Avenue,  last 
week  caused  damage  estimated  at  $500.  The  force  of 
the  explosion  wrecked  the  two  large  plate-glass  win- 
dows. 

R.  A.  Brewster,  tfi©  bnsiness  getter  for  Wilfred 
I.  Booth,  Chicago,  111.,  manufacturer  of  "Booth"  choc- 
olates, reports  he  is  having  wonderiiil  luck  with  his 
sweets  in  this  market.  I  am  told  that  our  friend  Brew- 
ster is  mixing  tlie  "chocolate  drops"  with  the  bon- 
bons. How  al>out  it,  Brewster,  who  was  that  "high 
brown ' '  ? 

N.  J.  Rice,  of  the  "Little  Cigar"  department  of 
the  American  Cigar  Company,  called  on  the  trade  here 
last  week.  N.  J.  says  this  short  trip  was  a  very  suc- 
cessful one,  both  business  and  ph'asure.  He  infomied 
the  writer  that  he  thoroughly  enjoyed  the  grand  lunch- 
eon at  the  Statler  Hotel,  the  compliments  of  '*l)oc" 
Watkins  and  "Bunnv"  Annis.  TFe  savs  he  has  never 
been  hooked  yet,  but  watch  out,  N.  J.,  the  boys  are 
after  vou. 

Philip  M.  Eorrestall,  of  W^aitt  &  Bond,  Newark, 


N.  J.,  manufacturers  of  the  famous  "Blackstone"  ci- 
gars, has  been  with  us  for  a  few  days.  The  "Black- 
stone"  cigar  is  distributed  on  this  market  by  the  Chas. 
F.  Becker  Company.  Jim  Pace,  factory  representative 
for  the  State  of  Michigan,  has  moved  his  family  here 
and  Detroit  will  be  his  home  in  the  future. 

I.  Rosenthal,  of  Rosenthal  Brothers,  manufactur- 
ers of  "R-B"  cigars,  was  here  last  w^eek  conferring 
mth  his  distributor.  "Mike"  Meyers  is  doing  mission- 
ary work  in  Detroit  and  throughout  the  State  on  this 
fast-selling  brand. 

"Jack"  Murphy,  manager  of  the  San  Telmo  Dis- 
tributing Company,  reports  wonderful  progress  on  the 
distribution  and  sales  of  "Pastoria"  cigars.  The  local 
newspapers  are  carrying  attractive  advertisemejits 
each  day  on  this  brand,  and  the  dealers  say  they  are 
having  regular  smokers  each  day  who  demand  "Pas- 
toria" cigars. 

"El  Verso"  cigars  (The  Deisel-W^emmer  Com- 
pany) are  being  prominently  advertised  throughout 
Detroit  via  illuminated  billboards  on  all  the  principal 
tlioroughfares.  The  "El  Verso"  cigar  is  distributed 
in  this  section  by  Lee  &  Cady,  Inc.,  and  has  enjoyed  a 
very  steady  sale  for  a  number  of  years  on  the  Detroit 
market. 

Irving  Hahn,  of  R.  Steinecke  Company,  New 
York,  N.  Y.,  manufacturers  of  "Aresco"  and  many 
other  fast-selling  and  popular  brands  of  exclusive  ci- 
gars, has  been  rusticating  in  our  midst  for  several 
days.  Irving  says  business  has  been  very  good  all 
ak>ng  the  line  covered. 

Jacob  and  Henrj'  Mazer,  of  the  Mazer-Cressman 
Cigar  Manufacturing  Companv,  Inc.,  manufacturers  ol 
"El  Javana,"  "Humo,"  "*Miss  Detroit,"  "Dime 
Bank"  and  "Detroit  Hand  Made"  cigars,  have  re- 
turned from  a  business  trip  to  New  York  City. 

Harvey  Vreeland,  western  representative  of  Ben- 
son &  Hedges,  manufacturers  of  the  famous  "B.  &  H." 
cigarettes,  was  on  the  list  of  visitors  here  last  week. 
Harvey  reports  his  brands  as  increasing  in  sale  in  all 
sections  of  the  country. 

R.  Hyslop,  United  States  and  Canadian  agent  for 
the  London  Pipe  Company,  London,  England,  was  on 
the  Hst  of  visitors  here  this  week.  Mr.  Hyslop  reports 
the  pipe  business  to  be  exceedingly  good  in  all  sections 
of  the  country'  which  he  has  recently  covered. 

Eddie  Kline,  of  the  Cortez  Cigar  Company,  man- 
ufacturers of  the  famous  dear  Havana  cigars  of  that 
luime,  called  on  the  retail  trade  and  leading  clubs  here 
last  week.  Eddie  informs  the  writer  that  his  brand 
is  repeating  very  good  in  all  sections  of  his  territory. 

"Monarch  Bill"  Thornton,  of  Marcero,  Bump  & 
Howell  Company,  has  taken  on  a  side  line  while  writ- 
ing up  orders  for  "Dutch  Masters"  and  "Swift"  ci- 
gars. "Bill"  has  a  real  scheme,  boys,  just  listen  to 
this.  It's  stock  and  oil.  Oil  for  the  joints  and  stock 
for  membership  and  admittance  into  the  "Old  Cigar 
Salesmen's  Home."  I  am  told  an  ideal  location  is  be 
iiig  secured  somewhere  on  St.  Clair  Flats,  in  the  vicin- 
ity of  George  Meigs's  lodge.  It  is  proposed  to  have 
a  get-together  room  or  lobby,  in  which  there  will  be  a 
cigar  case  some  iifty  or  sixty  feet  in  length,  so  that 
all  brands  of  the  past  years  of  two  score  and  ten  will 
be  displayed  to  good  advantage.  The  old  boys  are  to 
lusticale  in  this  room  before  a  large  log  fire  and  relate 
:ho  stories  of  bygone  days,  telling  of  the  fine  business 
and  the  many  thousands  of  cigars  sold  on  various 
days,  and  how  their  factories  were  working  day  and 
night  to  keep  up  production,  to  fill  their  orders.    It's 

(Continued  on  Page  23) 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


19 


The  Advantages  of 
the  Model  L 

Short  Filler  Bunch  Machine 


1.  Straight  or  shaped  work,  equally 
well  done. 

2.  Makes  right  or  left  hand  bunches 
perfectly. 

3.  Uniform  size  and  weight  of 
bunches  assured. 

4.  A  very  substantial  saving  in  labor 
costs. 

5.  It  will  work  large  size  or  mixed 
CUT  scrap. 

6.  A  long,  even  rolling  for  better 
smoking  qualities. 

7.  Damp  or  dry  tobacco  handled  with 
equally  good  results. 

8.  Low  cost  of  upkeep:  does  not  easily 
get  out  of  order. 

9.  The  easily  adjustable  weighing 
scale  meets  all  requirements  as  to 
changes  in  sizes  and  weather  con- 
ditions. 

10.  Fluffy  filler  because  the  tobacco  is 
lifted  from  a  hopper  —  a  decided 
improvement  over  the  gravity 
method  of  feedii^. 


Price  $750  complete 

f.o.b.  Factory,  Newark,  N.  J. 


The  5  *=  Cigar 

You  can  make  it  at  a  Profit 

The  solution  lies  in  the  use  of 
labor  saving  machinery  such 
as  the  Model  L  Universal  Short 
Filler  Bunch  Machine. 

For  example:  Manufacturers  today  are 
paying  anywhere  from  $2.50  to  $3.50 
per  thousand  for  bunch  making,  either 
straight  hand  work  or  using  small  hand 
devices.  Figuring  on  this  basis,  the  Model 
L  Short  Filler  Bunching  Machine  will 
show  up  as  follows: 


Present  hand  method  - 
Model  L  Machine  method  - 
Net  saving     - 


Coct  p«r  M 

-  $2.50 

-  -90 

-  $1.60 


This  net  saving  represents  the  difference 
between  turning  out  a  5c  cigar  profit- 
ably and  breaking  even  or  in  many  cases 
turning  it  out  at  a  loss. 

Model  L  Machines  will  produce  from 
450  to  500  uniform  bunches  per  hour, 
either  straight  or  shaped  work,  right  or 
left  hand  bunches. 


Universal  Tobacco  Machine  Co. 

116  West  32fld  Street,  New  York 

Factory:  Newmrk,  N.J, 


20 


44th  year 


Say  You  Saw  It  in  The  Tobaooo  Wobld 


April  15,  1924 


April  15,  1924 


MURIEL 

The  Cigar  of  Excellence 


Mr.  Dealer: 

Displaying  and  featuring  Muriel 
Cigars  help  you  make  new  friends. 
Those  new  friends  help  you 
make  others.  All  of  them  help 
increase  your  business  and  make 
more  money. 


"//  ^akes  a  Muriel 
to  match  a  MurieV ' 


Made  by 
P.   LORILLARD   COMPANY 

Established  in  1760 


"HOOK  UP"  YOUR  BRANDS 
WITH  NEW  TRADE 

BY  PACKING  YOUR  CIGARS 
IN  WOODEN  BOXES 

WE  MAKE  GOOD  BOXES— TRY  US 

Windsor  Cigar  Box  Co. 


WINDSOR 


PENNA. 


GONZALEZ  &  MENDEZ,   Inc 


CLEAR  HAVANA  CIGARS  EXCLUSFVELY 
TAMPA,  FLORIDA 

EDW.  WODISKA,  General  Representative 


A  SUCCESSFUL  MERCHANTS'  CREED 
By  A.  G.  Kcnncy 

A  dyertise  regularly  and  intelligently,  remembering 
that  the  only  advertising  worth  while  is  truthful 
advertising. 

B  elieve  in  my  ability  to  make  good  in  a  bigger  way, 
and  so  conduct  myself  and  my  business  that  others 
will  believe  in  me. 

C  ultivate  those  qualities  indispensable  to  the  man  who 
would  be  a  recognized  leader  in  his  field,  locally 
and  elsewhere. 

D  evote  my  energies  and  those  of  my  employees  to 
serving  the  people  who  patronize  my  business ;  this 
mil  attract  others. 

E  volve  better  methods  of  carrying  on  my  business; 
discard  old  and  tried  methods  only  when  convinced 
they  are  out  of  date. 

F  ulfiU  without  quibbling  all  promises  made;  promise 
only  what  can  be  performed  honestly  and  effi- 
ciently. 

G  ather  about  me  a  staff  of  employees  in  hearty  %ym- 
pathy  and  accord  with  the  policies  to  which  I  have 
pledged  myself. 

H  esitate  to  censure  those  whose  policies  do  not  har- 
monize with  my  own;  observe  the  Golden  Rule. 

I  nvite  the  criticism  of  the  public,  assuring  myself 
that  such  criticism  caimot  be  other  than  favorable 
to  me. 

J  oin  trade  associations  whose  objectives  are  mutual 
improvement;  remember,  ** United  we  stand,  divi- 
ded we  fall. ' ' 

K  eep  accurately  all  records  needed  to  enable  me  at 
any  time  to  know  whether  I  am  playing  a  winning 
or  losing  game. 

L  cam  what  sells  best  in  my  territory  and,  what  is 
equally  important,  learn  the  best  methods  of  sell- 
ing it. 

^I  ake  my  status  in  my  community  naore  than  that  of  a 
mere  taxpayer;  every  worthy  civic  movement  de- 
serves my  support. 
X  ote  the  progress  of  my  competitors,  but  spend  the 
major  portion  of  my  energy  to  making  them  watch 

me, 
O  verlook  nothing  which  promotes  my  ability  to  serve 

well  the  customers  who  place  their  trust  in  me. 
P  repare  for  the  *' rainy  day*'  that  may  come;  to  1h? 

economical  is  not  to* be  miserly;  remember  the  dis- 
tinction. 
Q  ualifv  myself  and  mv  employees  to  manage  capably 

the  larger  and  better  business  enteiT)rise  we  are 

liuilding  now. 
R  ectify  promptly  the  errors  that  occur  frorn  time  to 

time;  one  eminently  suwessful  man  said,  **Tlie 

customer  is  always  right." 
S  ubscribe  to  trade  papers ;  remember  they  are  in  rcjil- 

ity  the  least  expensive  employees  working  to  lu  P 

me  and  my  business. 
T  reat  mv  employees  in  such  a  manner  that  they  ^v  U 

be  constant  builders  of  good  will  for  my  busiiu  s 

and  its  proprietor. 
U  tilize  the  talents  T  possess  and  strive  constantly    <> 

develop  qualities  which  I  do  not  now  realize  l 

possess. 
V  alue  ultimate  success  and  the  respect  of  my  felio  '- 

men  more  than  temporary  achievement  and  w- 

mentarv  applause. 
W  age  a  winninj?  fight;  if  I  lose  a  good  fight,  rememl^  r 

that  in  reality  I  have  won. 

{Continued  on  Page  21) 


Say  You  Saw  It  in  The  Tobacco  Worm) 


44th  year 


21 


Short  Filler  Bunches  Good  Enough 
To  Put  In  Moulds  Automatically- 


The  mechanical  operation  of  placing  bunches  in  moulds  automati 
cally  IS  not  an  unusual  principle.    But  the 

Quality  Production 

DUREX 

Bunch  Machine 

is  the  ONLY  ONE  that  utilizes  this  principle  to  speed  up 
and  increase  production  on  short  filler  bunches. 
Why? 

Because  the  Durex  produces  bunches  of  a  quality  and  un- 
iformity that  eliminates  the  necessity  of  hand  selection- 
bunches  GOOD  ENOUGH  to  put  in  moulds  automatically 


Write  for  descriptive  booklet  mnd  information  regarding  our  smles-aervice  plan. 

A  post  card  will  bring  it  to  you. 

THE  MILLER  DuBRUL  &  PETERS  MFG.  CO. 

NORWOOD  CINCINNATI  OHIO 


A  SUCCESSFUL  MERCHANTS'  CREED 
(Continued  from  page  20) 

X  anthippe  is  remembered  only  because  of  her  intoler- 
able disposition;  my  temper  shall  always  be  under 
absolute  control. 

V  ield  gracefully  when  certain  that  I  am  wrong;  strive 
to  make  decisions  that  need  not  be  alteretl  later. 

Z  ealously  undertake  to  safeguard  the  interests  of  my 
patrons,  my  employees  and  my  business  from  year 
to  year. 


A.  L.  VICE-PRESIDENT  STATES  VIEWS  AND  DE- 
CISION  REGARDING  FOREIGN  LABELS  AND 
BANDS 

(Continued  from  Page  20) 

i'Jid  the  law  should  be  observed  by  all  without  excep- 
'ion.  We  are  compelled  to  comply  with  exactly  the 
^ame  provision  on  the  goods  that  we  manufacture  for 
<  \port  to  Canada,  and  certainly  there  is  no  reason  why 
'  'i-eign  manufacturers  should  not  complv  with  the 
.lain  provision  of  the  United  States  law.* 

We  believe  that  the  a])()ve  explanation  will  clear 
'  1>  this  matter  in  the  minds  of  a  number  of  interested 
people. 

Yours  verv  trulv, 

AMERICAN  LITHOGRAPHIC 
COMPANY, 

C.  A.  Speak  MAX, 

Vim*P  resident. 


JUAN  GALLARDO  TO  SUCCEED  JUDGE  BONNER 
AS  TREASURER  OF  PORTO  RICO 

Juan  G.  Gallardo  has  been  named  treasurer  of 
Porto  Rico  to  fill  the  place  made  vacant  by  the  death 
ot  the  late  Judge  J.  W.  Bonner.  Mr.  Gallardo  has 
hlled  the  important  posts  of  assistant  chief  of  the  Bu- 
reau of  Accounts,  and  paymaster  of  the  Treasury  De- 
partment, which  he  held  until  1919,  when  he  became 
(^)mmissioiier  of  Finance  of  the  municipality  of  San 
Juan.  He  later  was  appointed  auditor  for  the  San 
Juan  branch  of  the  Porto  Rico  Drug  Company,  one  of 
the  most  important  firms  in  Porto  Rico. 

On  September  1,  1922,  he  was  appointed  Assistant 
Treasurer  of  Porto  Rico,  which  position  he  held  until 
his  appointment  to  his  new  office  several  weeks  ago. 
Since  Judge  Bonner's  death,  Mr.  Gallardo  has  beeii 
Acting  Treasurer  of  the  Island. 

The  Tobacco  Guarantee  Agenc\^  in  New  York 
functions  w^^r  Jfe©  Jj^eaOw  o^  Jlr.  Gallardo's  of- 
fice. 


Walter  Saunders,  of  the  Cortez  Cigar  Companv, 
^ns  in  town  on  Monday,  visiting  the  trade. 


SCHULTE  DECLARES  DIVlDlllDS 
At  a  meeting  of  the  board  of  directors  of  the 
Schulte  Retail  Stores  three  regular  dividends  of  $i 
each  were  declared  on  the  common  stock  of  the  com- 
pany. These  dividends  are  payable  on  June  1st,  Sei^ 
teinber  Ist  and  December  1st. 


DAVE  SULKIS  VISITS  PHILADELPHIA 
Dave  Sulkis,  president  of  the  Fleck  Cigar  Com- 
pany, was  in  town  Monday  going  over  the  local  situa- 
tion with  their  jobbers,  the  Victory  Cigar  Company. 


22 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


April  15,  1924 


April  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


23 


PHILLIP  MORRIS  MOVES  OFFICES 

The  offices  of  Phillip  Morris  &  Company,  Limited, 
have  been  moved  from  72  Fifth  Avenue  to  44  West 
Eighteenth  Street.  This  company  is  the  manufacturer 
of  '^PhilUp  Morris"  and  ** English  OvaP'  cigarettes. 

FRED  HIRSCHHORN  RETURNS 
Fred  Hirschhorn,  of  the  General  Cigar  Company, 
has  returned  to  New  York  after  attending  several  of 
the  Sumatra  inscriptions  at  Amsterdam  and  securing 
a  supply  of  fine  Sumatra  for  his  firm.  The  balance  of 
the  purchases  for  his  company  will  be  attended  to  by 
their  Amsterdam  representative. 

WHELAN  RETURNS 
George  J.  Whelan,  chairman  of  the  board  of  di- 
rectors of  the  Tobacco  Products  Corporation,  returned 
to  New  York  last  week  after  an  extended  trip  abroad. 
The  fact  that  a  meeting  of  the  stockholders  of  the 
United  Cigar  Stores  Company  was  scheduled  to  be  held 
last  week  was  viewed  by  some  as  the  apparent  reason 
for  Mr.  Whelan's  return  at  this  time. 


STATEMENT  OF  THE  OWNERSHIP,  MANAGEMENT.  ETC.,  OF  "THE 
STATEMENl  Ut^lHt,  uvv^      p^-g^'isHED  SEMI-MONTHLY 

AT  PHILADELPHIA. 
Required  by   the   Postal   Laws   and   Regulations. 
By  the  Act  of  August  24^^1912. 
Name  of  Editor— Hobart  B.  Hankins,  236  Chestnut  St.,  Phila.,  Pa. 

BuTnSSfa^nl;;7-^er"ld  B    Hankins.  236  Chestnut  St..  Phila..  Pa. 
Publisher— Tobacco  World  Corporation,  236  Chestnut  St.,  Phila..  Fa. 
rv         .    i  The  Tobacco  World  Corp..  236  Chestnut  St.,  Phila.,  Pa. 
^^""*    1  Hobart   B.   Hankins,   236   Chestnut   St.,    Phila..    Pa. 
Known    bondholders,    mortgagees    and    other    security    holders,    holding 
one  per  cent,  or  more  of  total  amount  of  bonds,  mortgages,  or  other  securi- 

**"•    ^''"^-  (Signed)    GERALD  B.  HANKINS. 

Sworn  to  and  subscribed  before  me 
this  31st  day  of  March.  1924.         ,„^^, 
CHARLES  H.  ALLEN. 
(Seal)  Notary   Public. 

My  commission  expires  March  1(\  1927. 


Proposal  to  Permit  Advertisers  to  Pay  Postage  on  In- 
quiries on  Receipt  is  Disapproved 
The  House  Post  Office  Committee  has  formally 
disapproved  the  proposal  to  permit  advertisers  to  pay 
postage  on  reply  cards  and  letters  upon  receipt,  iho 
plan  originally  was  designed  to  effect  a  large  saving  to 
advertisers  on  return  postage  expense,  by  permitting 
large  users  of  the  mails  to  send  their  advertising  mat- 
ter with  reply  cards  which  the  addressee  could  return 
to  them  without  the  prepayment  of  postage. 

Under  the  law,  all  mail  matter  must  be  prepaid 
and  many  advertisers  have  adopted  the  plan  of  pro- 
viding the  necessary  postage  attached  to  their  repiy 
cards  of  return  envelopes  and  contend  that,  so  far  its 
they  are  concerned,  much  of  the  money  so  spent  is 
wasted.  Postal  officials,  however,  pointed  out  to  tiic 
committee  that  to  comply  with  the  proposal  to  collect 
postage  from  the  advertiser  would  put  the  Govern- 
ment to  enormous  additional  expense  and  at  the  same 
time  would  be  far  more  expensive  to  the  prospecti.e 
beneficiaries  than  the  present  prepayTnent  system* 

It  was  pointed  out  that  it  would  not  be  long  before 
some  energetic  advertiser  would  announce  to  his  cus- 
tomers that  all  correspondence  might  be  sent  h .n 
** postage  collect.^'  Tliis  would  cause  his  competito  s 
to  follow  suit  and  the  proposition  would  soon  grow  lO 
unbelievable  proportions.  The  eventual  outcome  wou:a 
be  that  some  advertisers  who  could  ill  afford  it  woi;:a 
find  themselves  facing  a  large  bill  for  postage  or,  fji  1- 
ing  to  avail  themselves  of  the  privUege  to  the  fulUst 
extent,  find  their  competitors  outstripping  them  in  gt  t- 
ting  business. 


News  from  Congress 


(Continued  from  page  12) 

Conference  Suggested  to  Check  Appalling  Increase  in 
Local  and  State  Taxation 

Washington,  D.  C— The  checking  of  increasing  lo- 
cal and  State  taxation  is  sought  by  Senator  McCor- 
mick  of  Illinois,  a  member  of  the  Senate  finance  com- 
mittee, who,  in  a  letter  to  President  Coolidge,  has 
asked  the  latter  to  convoke  a  conference  of  governors 
and  principal  fiscal  officers  of  the  States  ''to  consider 
the  appalling  increase  in  local  and  State  taxation.'' 

The  Senator  declares  in  his  letter  to  the  President 
iliat  it  is  as  important  to  the  industry  of  the  country, 
to  the  employment  of  its  workers  and  to  the  prosperity 
of  its  farmers  that  local  and  State  taxation  should  be 
checked  as  it  is  that  Federal  taxation  should  be  re- 
duced. He  cites  the  increases  in  local  taxes  during 
the  last  decade,  and  urges  the  President  to  give  the 
matter  serious  consideration. 


Increase  in  Postage  Rates  Suggested  to  Meet  Proposed 

Increase  in  Salaries 
Washington,  D.  C— Increases  in  the  charges  for 
all  special  services,  for  money  orders  and  for  short- 
haul  parcel  post  matter,  which  would  result  in  $43,000,- 

000  additional  revenue  annually,  are  recommended  to 
Congress  by  Postmaster  General  New,  for  considera- 
tion in  connection  with  bills  now  pending,  providing 
for  increased  compensation  for  postal  employees  and 
for  higher  parcel  post  rates. 

The  department  is  strongly  opposed  to  the  Paige 
bill,  which  would  treble  the  postage  rates  for  short- 
liaul  matter,  and  points  out  that  this  schedule  would 
increase  postage  to  points  higher  than  competing  ex- 
press rates  in  many  cases  and  lose  to  the  department 
a  large  amount  of  the  parcel  post  business. 

The  Postmaster  General  favors  the  proposition 
embodied  in  the  Kelly  bill,  which  would  consolidate 
third  and  fourth-class  matter,  as  this  would  eliminate 
the  field  of  inconsistency  in  rates  where  those  two 
oksses  now  meet,  but  does  not  favor  Congressman 
Kelly's  provision  for  a  fee  of  five  cents  on  each  par- 
cel,^ to  be  charged  in  addition  to  the  postage. 

The  legislation  favored  by  the  Post  Office  Depart- 
inent,  as  recommended  by  Mr.  New,  would  increase 
I'arcel  post  rates  on  matter  weighing  between  nine 
"unces  and  one  pound,  regardless  of  distance;  on  mat- 

<  r  between  one  and  seventy  pounds  for  local  delivery 
.  nd  the  first,  second  and  third  zones;  on  matter  be- 
t  veen  one  and  five  pounds  for  the  fifth  and  sixth 
'•\  'nos,  and  on  matter  between  one  and  four  pounds  for 
I'lo  seventh  and  eighth  zones.  The  schedule  of  rates 
^  .^oposed  by  the  department,  however,  would  not  in- 
' '  ^'ase  postage  to  a  point  where  express  rates  would 

<  -Ter  any  substantial  competition. 

The  department  also  suggests  increasing  the  pres- 

<  :t  insurance  fee  of  three  cents  on  parcel  post  matter 
\    five  cents  and  the  five-cent  fee  to  seven  cents.    The 

and  25-cent  fees  would  remain  unchanged.    The 
*   arges  for  C.  0.  D.  service  would  be  increased;  the 

1  cent  fee,  which  now  covers  the  collection  of  amounts 
J     to  $50,  would  be  made  12  cents  and  would  cover  col- 

'  lions  only  up  to  $10,  while  a  fee  of  15  cents  would 
'  charged  for  collections  between  $10  and  $50,  and 
I  '  present  fee  of  25  cents  continued  for  collections 
•'  !  ween  $50  and  $100. 

The  registration  of  mail  matter  would  cost  12 
^'  'ts  instead  of  10,  as  at  present,  and  a  charge  of  one 


cent  would  be  made  for  return  receipts  requested  bj^ 
the  sender.  Special  delivery  service  would  cost  15 
cents  instead  of  10  cents,  and  would  cover  articles 
weighing  not  more  than  ten  pounds,  and  20  cents  would 
be  charged  for  all  articles  weighing  over  ten  pounds. 
Money  order  rates  would  be  entirely  reconstruct- 
ed, the  new  schedule  being  based  upon  that  of  the 
Southeastern  Express  Company.  Money  orders  for 
not  over  $2.50  would  cost  five  cents ;  between  $2.50  and 
$5,  seven  cents ;  between  $5  and  $10,  10  cents ;  between 
$10  and  $25,  12  cents ;  between  $25  and  $50,  15  cents ; 
between  $50  and  $75,  18  cents,  and  between  $75  and 
$100,  20  cents. 

The  department  also  recommends  increases  in  sec- 
ond class  rates  as  applied  to  advertising  matter  for 
dehvery  in  the  first,  second,  third  and  fourth  zones. 

Two  New  Sizes  of  Packings  of  Cigars  May  Be  Approved 
Washington,  D.  C— Two  more  sizes  of  cigar  pack- 
ages will  come  on  to  the  market  if  Congress  adopts 
the  amendment  inserted  in  the  revenue  bill  by  the  Sen- 
ate finance  committee  during  its  consideration  of  that 
measure,  which  permits  the  packing  of  cigars  in  pack- 
ages of  three  and  seven,  in  addition  to  present-size 
packages. 

This  change  was  made,  it  was  explained,  in  order 
to  permit  manufacturers  of  certain  grades  of  cigars  to 
offer  25-cent  and  $1  packages.  It  was  the  only  change 
that  has  been  made  so  far  in  the  tobacco  provi- 
sions of  the  revenue  law,  and  it  is  doubtful  whether 
any  amendments  vnW  be  adopted  in  those  sections  by 
the  Senate  when  the  bill  comes  up  for  consideration. 
Although  a  large  number  of  changes  were  made  in 
the  bill  by  the  finance  committee  the  measure,  as  re- 
ported to  the  Senate,  does  not  do  much  of  anything 
toward  making  up  the  deficit  which  it  is  claimed  will 
result  in  the  Treasury  Department  under  the  bill  as 
passed  by  the  House,'  which  reduced  the  revenue  to  be 
collected  by  some  $70,000,000  below  the  surplus  which 
the  Treasury  Department  estimated  would  accrue  this 
year.  The  Senate  amendments  had  the  effect  of  add- 
ing more  than  $50,000,000  to  the  House  bill,  but,  on 
the  other  hand,  other  changes  took  away  some  $48,- 
000,000. 

The  bill  will  be  brought  up  shortly  after  April  15, 
and  efforts  will  be  made  to  dispose  of  it  without  delay. 
It  is  possible,  however,  that  consideration  of  the  meas- 
ure may  be  interrupted  in  order  that  the  Senate  may 
l)ass  a  bonus  bill  which,  it  is  believed  in  some  quarters, 
should  come  first  in  order  that  there  might  be  a  definite 
understanding  as  to  the  amount  of  revenue  which 
would  have  to  be  raised  to  pay  for  it. 


Detroit  News 


(Continued  from  Page  18) 

going  to  be  great,  boys,  so  come  on  in  while  the  com- 
ing is  good.  For  further  information  regarding  quali- 
fications for  membership,  write  to  ** Monarch  Bill*' 
Thornton.     He  has  all  the  dope. 

For  an  ideal  spring  tonic,  read  the  Tobacco  Wori.d 
and  keep  posted  on  what's  doing  in  the  tobacco  indus- 
try. Subscriptions  are  now  l>eing  received  to  have 
the  Tobacco  World  sent  to  your  summer  cottage ;  don 't 
forget  this  matter;  it's  very  important  for  summer 
happiness. 

MIKE  OF  DETROIT. 


24 


44th  year 


Say  Tou  Saw  It  in  The  Tobacco  Wobld 


April  15,  1924 


April  15,  1924 


Say  Tou  Saw  It  in  The  Tobacco  World 


44tli  year 


25 


■  ■■•«■■■■■■■■ 


JIIBBSiV 


!!i        .•■■■iiii 

...  <■■■■■■■■■'' 

iii^i:::!.... 

« " ■ %■■■■■■■■■ 

■  ■  •  !■■■■■■■  ■■! 


^  tfBftlBI 


5/wo/te  0/ 
J^eace 


■ ■• «■■■■■■■■■■ 
. .  .«■■■■■■■■■■■ 

!!,'■■■■■■■■■■■ 
***%■■■■■■■■■■ 
■■'■■■■■■■■■■■I 
* ■ ■■■■■■■■■■■■■■ 

■■••liSSaiBiiaii 

■  ■■I 


■■***iiiiiiiiiii"> 


■IMBBiill'l*!!! 

■!■■■■ 

.■■laafi"!!!"!!!! 


BAYUK  CIGARS,  INC. 

PHILADELPHIA,  PA. 

New  York,  119  Ufayette  Street 
Pkon*  Franklin  3166 

MAKERS  OF: 

Philadelphia  Hand  Made 
Havana  Ribbon 

(Ripe  Domestic  Filler— Imported  Sumatra  Wrapper) 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


IIrCHANIS  CIGAR  BOXii 

DALLASTOWN,  PA. 

.MANUFACTURERS  OF 

CIGAR  BOXES  &  CASES 

DmIm«  in  Lab«to,  Bands  and  Edglnsa 


CAPACITY    15j000DAILY_ 


We  maka  them.     Anything  in  Cwiar.  Veneer 


'wt>     w.»         Wr  J    We  n»ake  them.     Anythi 

if     ||'5     Wood-    Redwood  and  ImiUtion 


We  ha»e  them.     Let  u«  quoU  you  on  your 


If     It's     Prices n»^'*  Ll"«  "P  '•''»'■  «»*««««•  boxmdwr 

(or  your  1924  requirement* 

First  Class  Cigar  Boxas  Guarantaad 


flBcmbcre  ot  tbe  tnduettig  ate  cot5iaUis  invitco  wbcn  in 
Dbilaoclpbia  to  malic  tbe  olUcee  ot 

tCbe  ZIobacco  TRUorlb 

tbcit  bca&quartet0,  anb  to  malie  uee  ot  out  ectvtcee 
tn  an^  anO  all  wa^e,  f  ot  contetences  a  private  otHce 
will  be  placeO  at  tbett  biapoflal,  it  beeiteb.  "Remember 
tbe  aOOte00,  236  Cbeatnut  Street,  pbllabeipbia,  l>a. 

UeUpbone.  lombar^  1768 


1 


Business  Building 


(Continued  from  Page  11) 

We  are  prone,  you  know,  to  shed  the  advice  of 
tcacheil,  preachers,  writers  and  talkers,  a«  shck  and 
oHsv  as  a  duck  sheds  water.  i.    •     i     j    ,, 

AVe  sav.  "Oh,  they  are  following  their  trade." 
And  forthwth  we  diligently  forget  aU  they  said 

The  following  words  are  from  a  heavyweight  bus- 
iness mag^ine.    They  are  business,  and  if  heeded  they 

""'^anl"h"tS  are  immense  resources  upon 
which  heTas  made  but  slight  calls.    M«re  good  read- 

'"'^  iriooTrSnjrThX  what  I've  .been  sug 
gesting  aiul  urging  and  advising  and  mating  an.l 

ness  circulars,  the  brains  of  business  men  by  askin;, 

''""'yrhave  "immense  resources."  Why  not  call 
„„  them'  Whv  not  develop  them  by  readmg!  Why 
be  coX  It  with  a  dinky  little  cigar  store  when  you 
have  i^  in  you  to  build  up  an  imposing  trade  emporium 

"''  'l^iis%Si"r  of'Lderful  opportunities.  The 
clhnE  is  irw  easy,  and  the  Englishman  wasn  t  tar 
wrong  Uerhe  -id':  ''Every  American  ought  to  be 
rich  or  ought  to  be  ashamed  of  himselt. 

It's  letter  to  be  rich  than  ashamed.    Don  t  )ou 

think  so? 

Repeal  of  Section  15a  of  Transportation  Act  Urged  by 
Baltimore  &  Ohio  President 
AVnshinsion    D    C— Repeal  of  Section  15a,  tlie 
.„- Xf'^gllSee  prov^sio^s,  of  i^^^^^-^^^Z 
\ct  would  in  no  way  benefit  either  the  raiiroacis  oi 
Uie  pubUc^  according  to  Daniel  WiUard   presideu    o 
the    Baltimore    &   Ohio    Railroad,    testifying   bcfot 
ilip  Senate  interstate  commerce  comnuttee.    Ihe  lai 

ils    shic.;  the  passage  of  the  '^'^^^^'^^^^^^X' 
have  never  even  approadie«l  the  return  wh'cli  is  <K 

dared  by  that  legislation  to  be  Pf  ^'f^^'^^tontloi^'-dr 
"The  demand  for  the  repeal  of  this  section,    <u 

.tared  Mr.  Sard,  "is  urged  on  the ^t^J^X 
that  the  law  in  its  present  f»™  «f  t'»""y,^^'C!^.  • 
.Icfinite  return  to  the  owners  of  the  railroad  prop 
ties,  and  that  if  Section  15a  were  ^^^^d  ,t  wo"  ■ 
then  be  possible  to  procure  from  the  railroads 
.iome  mailner  not  made  clear,  lower  rades  than  a  c^n 
nfFont  tnrlflv  regardless  of  the  actual  cost  ot  penonu 

oMhe  language  can  the  claim  be  3^«tifif  £a^^^^^^^^^ 
in  its  Dresent  farm  contains  a  guarantee  that  tne  la 
ni^s Twhole  or  individually  shaai;n  any ^^^^^^^^ 
ceive  a  certain  fixed  return  upon  their  properties 
voted  to  transportation  purposes. 

''There  are,  no  doubt,  some  people  who  have  at 
tually  been  led  to  believe  that  freight  rates  t.ch^^^^^ 


reason  why  raiiroaa  raits  uit.  "^»"."V^"^";-;^^  ^p^gon 
>vere  in  1914,  or  before  the  war,  is  the  ^^^  J^^^!^., 
which  accounts  for  higher  prices  m  every  other  d.m 
lion  with  comparatively  few  exceptions;    in J^o 
prices  of  materals,  wages  and  costs  of  all^^i^ds, 
eluding  taxes/* 


TO  BOOST  THE  CIGAR  BUSINESS,  USE  THIS 

EMBLEM 


To  ihe  Cigar  Trade: 

A  comparison  of  the  appended  list  of  concerns  us- 
ing the  national  cigar  slogan,  '*  After  all  nothing  satis- 
iies  like  a  good  cigar,''  and  that  of  magazines  and 
newspapers  carrying  advertisements  bearing  the  slo- 
o-an,  with  those  previously  issued,  tells  the  story  of 
tlie  steady,  continuous  progress  made  in  the  campaign 
lo  ])opularize  this  slogan. 

In  fact,  the  slogan  has  come  into  such  general  use, 
not  alone  in  magazine  and  newspaper  advertisements, 
but  on  billboards,  street  car  signs,  cigar  boxes,  labels, 
tags,  package  inserts,  delivery  wagons,  window  dis- 
plays, show  cards,  show-case  maps,  blotters,  gummed 
stickers,  letterheads,  billheads,  etc.,  that  we  feel  the 
following,  by  way  of  caution,  may  not  be  amiss. 

1.  Don't  paraphrase  the  slogan  by  tying  it  up  with 
a  product  of  a  particular  locality  or  any  particular 
brand.  ''After  all  nothing  satisfies  like  a  good  cigar" 
was  adopted  as  a  national  cigar  slogan  to  stimulate 
the  cigar  business  in  its  entirety.  Tied  up  with  any 
])articular  brand  or  localitj^  it  immediately  loses  its 
value  as  a  national  slogan  and  becomes  an  ordinary 
advertising  phrase  carrying  with  it  the  unmistakable 
earmarks  of  individual  publicity. 

2.  Use  the  slogan  only  in  connection  with  the 
standard  design  or  identification  mark  so  that  a  mere 
glance  at  the  design  will  in  time  necessarily  operate 
as  a  reminder  of  what  it  says  without  reading  it. 

We  are  carrying  electrotypes  of  the  slogan  in 
stock  in  six  different  sizes,  as  per  specimens  repro- 
duced on  the  enclosed  sheet,  so  that  anyone  who  has 
not  as  yet  supplied  themselves  with  electros  of  the  slo- 
gan emblem  can  obtain  them  by  merely  dropping  us 
a  line. 

And  please  bear  in  mind  that  there  should  be  no 
let-up  in  this  campaign.  We  must  keep  at  it— using 
the  slogan  again  and  again  on  every  possible  occa- 
sion. 

Many  of  the  leading  concerns  in  the  industry  have 
issued  standing  orders  to  use  the  slogan  in  its  stand- 
ard design  on  every  piece  of  advertising  matter  which 
ihev  send  out. 

*  The  slogan  has  but  one  object— to  increase  cigar 
consumption.  Why  not  use  it  on  every  possible  occa- 
sion in  its  standard  uniform  design? 

We  would  indeed  appreciate  being  kept  informed 
<A  whatever  action  you  may  take  in  spreading  "After 
all  nothing  satisfies  like  a  good  cigar." 

Respectfullv  yours, 

OKAS.  DUSHKIXD, 

Ma  n  a  (J  nui  D  i  reef  o  r. 

REVISED  FIGURES  OF  PORTO  RICO  TOBACCO 
SHIPPED  TO  UNITED  STATES 
Revised  figures  from  Comercio,  Spanish-English 
monthly  magazine  of  San  Juan,  Porto  Rico,  sliow  that 
ncariv  17,000,000  pounds  of  Porto  Rican  tobacco  were 
shipped  to  the  Unitefl  States  during  the  first  six 
months  of  the  fiscal  year  1923-1924,  starting  July  1, 
1923. 

Bv  months  the  shipments  were  as  follows : 

July  3,176,980  lbs. 

Au^st 2,942,724 

September    3,660,442 

October  2,989,881 


November 2,149,414 

December  1,791,216 

Total   16,710,757  lbs. 

The  value  of  this  tobacco,  according  to  the  same 
publication,  was  $9,228,651. 

T.  M.  A.  FILES  COMPLAINT  WITH  I.  C.  C.  DEMAND- 
ING CARLOAD  RATE  FOR  CIGARS 
Thirty-nine  Railroad  Companies  Named  as  Respondents 

Naming  the  thirty-nine  principal  railroads  of  the 
United  States  as  respondents,  the  Tobacco  Merchants 
Association  has  just  filetl  a  complaint  with  the  Inter- 
state Commerce  Commission  demanding  the  establish- 
ment of  a  second-class  rating  on  carload  shipments  of 
cigars. 

In  its  complaint,  the  T.  M.  A.  alleges  that  the  clas- 
sification basis  of  first-class  rating  as  now  provided  by 
the  respondents  on  cigars  moving  between  points  in 
the  United  States  in  carload  lots  is  unjust  and  unrea- 
sonable and  unlawful  in  violation  of  Section  1  of  the 
Act  to  Regulate  Commerce  to  the  extent  that  such  ba- 
sis exceeds  the  second-class  rating  between  the  same 
points,  and  petitions  the  L  C.  C.  for  an  order  directing 
the  defendants  to  desist  from  such  violation  and  put  in 
force  just  and  reasonable  rates  for  the  transportation 
of  cigars  in  carload  lots. 

This  action  on  the  part  of  the  T.  M.  A.  is  the  direct 
outgrowth  of  a  resolution  on  the  subject  adopted  at 
the  Association's  1923  Washington  Convention. 

The  Association  promptly  took  the  matter  up  with 
the  Consolidated  Classification  Committee  by  dodceting 
a  i)etition  asking  for  the  granting  of  a  carload  rate  on 
(igars.  The  Classification  Committee  subse^iuently 
granted  a  hearing  of  the  petition,  at  which  Mr.  George 
C.  Lucas,  traf&c  manager  of  the  T.  M.  A.,  in  company 
with  ^Ir.  Figgatt,  traffic  manager  of  the  American  Ci- 
gar Company;  Mr.  Gouty,  traffic  manager  of  the  Gen- 
eral Cigar  Company,  and  Mr.  Walsh,  assistant  traffic 
manager  of  the  P.  Lorillard  Company,  appeared  and 
urged  the  granting  of  a  second-class  rate  on  cigars.  In 
addition  to  the  oral  arguments  presented  by  the  Asso- 
ciation's representatives,  communications  were  filed 
with  the  committee  from  the  Deisel-Wemmer  Company, 
Otto  Eiscnlohr  &  Brother,  and  others. 

Although  a  favorable  decision  at  the  hands  of  the 
Classification  Committee  had  l>een  anticipated,  it  seems 
that  on  the  objection  of  one  or  two  of  the  cjirriers,  the 
Consolidated  Classification  Committee  on  March  19th 
denied  the  Association's  petition.  Thus  the  T.  M.  A. 
has  instituted  this  formal  proceeding  before  the  Inter- 
state Commerce  Commission  for  the  establishment  of 
the  rating  requested. 

SALES  TAX  MEASURE  MAT^^^W-LOW  PASSING 
OF  NEW  REVENUE  ACT 

If,  under  the  pending  revenue  revision  act,  there 
is  a  serious  deficit  occasioned  the  Government,  it  is 
possible  that  a  sales  tax  may  result.  Senator  Smoot, 
of  Utah,  chairman  of  the  Senate  Finance  Committee, 
having  issued  a  warning  that  he  will  propose  such  a 
measure  as  a  veliicle  to  raise  the  revenue  necessary  to 
meet  the  deficit. 

The  P^inance  Committee  has  been  informed  by  Sec- 
retary of  the  Treasury  Mellon  that  the  changes  in  ex- 
isting law  will  cut  too  deeply  into  the  finances  of  the 
(loveniment,  and  in  addition  there  must  be  considered 
the  drain  u]>on  the  income  of  the  Government  through 
the  requirement  of  annual  contributions  to  a  sinking 
fund  to  take  care  of  the  soldier  bonus;  hence  the  Utah 
Senator's  suggestion  of  a  sales  tax.  LIXZ. 


26 


44th  year 


THE  TOBACCO  WORLD 


April  15,  1924 


Tobacco  Merchants'  Association 

T^        .  •  -n  5   Beekman  Street 

Registration  bureau,  new  york  city 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


i; 


Note  A-An  .Uowance  of  ^  wUl  be  m.de  to  member,  of  the  Tobacco  Mer- 
thant»*  Association  on  each  registration. 

Note  B-If  a  report  on  a  search  of  a  tWe  "|"".»i*V"duVon;?  cK  t  0°n" 
than  ten  (10)  titles    but  less  than  twenty-one  (21).^  a^^^^^^ 

Dollar  ($1.00)  wi  I  be  made.    It  it  "«"""■"•  ijj.jJlVl    chame    of    Two    Dollars 
?20   "ties,  but  less  than  thirty-one    3  ).  an    add.t.ona^  cha^^^^^       ^^^^^  ^.^^  ^^ 

}t'}  n\\  will  b#  made  and  so  an  aaaiiionai  ciuhbc  «•  „^_*«j 
iSd?for  every  Ten  (10)  additional  title,  necessarily  reported. 

REGISTRATIONS 
BRIGHT  MASTERS :-43,744.     For  cigars.    March  25,  1924.    J.  J. 

Ll^'^^'tikFRE^A^S,      For    pipes    and    smoker,    articles. 

Y/^    u  OQ    AQ7A      ATn<!<5  &  Lowenhaupt  Cigar  Co.,  M.  Louis,  luo. 
WASHINGTON   BOuLEVARD:-t3!748.     For   cigars,  c.gare  tes 

a1;rtobacco     April  3,  1924.     Faber.  Coe  and  Gregg,  Inc..  New 

nX?  PHIN^S  749      For  pipes,  cigar  and  cigarette  tubes,  smok- 
°°^  aSrVnd  di  par?s  tL'^eof.    April  3.  1924.    Adolph  Frankau 

CHA'jaiErA.  mSnN°?^?.7M;    For  all  tobacco  products.    April  5. 

ULi'o^TN^A:-!i3;7°iL  °Fo'?lu  .Iblcco^roducts.    April  3.  1924. 

ABE  Po'TASHr-UvTet'-Fo^'all  tobacco  products.   March  25,  1924. 

The  Moehle  Litho.  Co.,  Inc.,  Brooklyn,  N.  Y.  xi^^^u 

BARNEY  BERNARD  :-U3.757.    For  all  tobacco  products.    March 

25    1924     The  Moehle  Litho.  Co.,  Inc.,  New  York,  N.  Y. 
HOSODUSTY  :-43.741.    For  pouches  of  all.  descriptions   including 

oil    skin    and    oil    silk,    and    srnokers'    articles.     March  27.  1924. 

Adolph  Frankau  &  Co..  Inc.,  New  York,  N.  Y  tobacco 

PENN-HIGHWAY:-43,742.     For  cigars,  cigarettes  and   tobacco. 

March  26,  1924.     Red  Lion  Cigar  Co.,  Red  Lion,  Pa 
ANN  ARID  :-43,743.     For   cigarettes.     March  27,    1924.     Medinsn 

Co.,  New  York,  N.  Y. 

TRANSFERS 
APACHE  TRAIL:-43.423  (Tobacco  Merchants  Association)      For 
all   tobacco  products.     Registered  July   17    1923,   by  *he   OiDson 
Cigar  Co.,  Phoenix.  Ariz.    Transferred  to  R.  G.  Bauer.  Phoenix. 
Ariz..  February  23,  1924.  .  ^     . 

CASTLE   DOME:— 13,645    (Tobacco   Leaf).     For   cigars.      Regis- 
tered   June    16,    1897     by    Jasper  L.  Rowe,  Richmond,  Va..  and 
20\ll^  {Tobacco  Leaf).    Wr  cigars,  cheroots   ^iga^^f '.  ^Xsp"e? 
fine  cut  and  plug  tobacco.     Registered  April  16,  1901,  by.  Jasper 
L    Rowe?  Richmond.  Va.     Through  mesne  transfers  acquired  by 
Henry  Heymann's  Sons,  Florin    Pa.,  and  re-transferred  to  the  D. 
W.  Cigar  Co..  Wilson,  N.  C,  February  25,  1924. 
#LAZA  DE  LOPEZ:— 39,312  (United  Registration  Bureau).     For 
cigars,  cigarettes  and  tobacco.     Registered  August  27,  1915^  byl^ 
F    Fleck,  Reading,  Pa.    Transferred  to  the  D.  W.  Cigar  Co.,  Wil- 
son,  N.  C.  February  26,  1924.  .    •     s      v^ 

TASTY.LEAF:-43,136  (Tobacco  Merchants  Association).  FOT 
smoking  and  chewing  tobacco.  Registered  March  26,  1923.  by 
Jack  Baer  Tobacco  Co.,  Cleveland,  Ohio.  Transferred  to  L. 
Lewin,  Cleveland.  Ohio. 
BAER'S  QUALITY  CUTTINGS:— 42,571  (Tobacco  Merchants  As- 
sociation). For  smoking  and  chewing  tobacco.  Registered  Apri 
94  19V?  by  The  Mendelsohn  Co..  Cleveland.  Ohio.  Transferred 
to'  Jack  Baer,  Cleveland.  Ohio,  and  re-transferred  to  L.  Lewin, 
Cleveland,  Ohio. 


RIBBON  GUM 

TRAGACANTH 

^he  Finest  Stuatities 

A.  D.  SMACK  CO. 


N  JOHN  STREET 


NEW  YORK  CITY 


CANDY  AS  A  PROFIT  PRODUCER 

By  V.  L.  Price,  Director  of  Publicity,  National  Confection- 
ers* Association 

There  is  a  reason  why  some  candy  sells  and  some 
candy  doesn't  sell.    There  is  also  a  reason  why  somo 
retailers  sell  more  candy  than  other  retailers,     ihe 
whole  success  of  candy  merchandising  depends  upon 
what  candy  the  retailer  buys  and  how  he  offers  it  tor 
sale  after  he  buys  it.    Some  people  go  into  a  retai  er  s 
store  to  buy  candy— other  people  go  into  a  retailer  s 
store  to  buy  something  else  and  see  candy  displaye< 
and  buy  it.    Therefore,  much  candy  is  bought  without 
intending  to  buy  it.    The  trouble  with  most  retailers 
is  that  they  display  candy  with  the  idea  m  mmd  that 
no  one  buys  candy  except  those  who  come  into  theit 
store  to  get  it.    This  is  all  wong.    The  big  chain  stores 
and  five-and-ten-cent  stores  have  proven  that  display- 
ing candy  right  is  the  most  important  thing  m  getting 
biff  candy  sales.    Next  comes  pricing  the  candy  nght 
and  then  furnishing  the  consumer  candy  that  is  pure 
and  good  to  eat. 

Put  your  candy  where  people  will  see  it.  Have  a 
candy  counter,  of  course,  but  display  candy  other 
places  than  in  your  candy  counter.  Remember  that 
everybody  likes  candy  and  the  only  reason  why  more 
people  don't  buy  more  candy  is  because  more  retailers 
don't  display  candy  in  more  places  than  they  do. 

Candv  is  something  people  mostly  pay  cash  for— 
no  tick  on  candy  is  a  good  rule.  It  keeps  cash  m  the 
cash  drawer  instead  of  having  some  one  owe  you  tor 
it  There  are  plenty  of  things  you  have  to  extend 
credit  on  and  it  will  pay  to  beep  as  many  things  on  a 
cash  basis  as  you  can.  Make  candy  one  of  these 
tilings.  . 

Cheap  candy  can  be  made  just  as  pure  and  just 
as  good  to  eat  as  high-priced  candy.  The  reason  some 
candy  is  cheaper  than  others  is  because  the  material 
used  in  it  does  not  cost  as  much  as  the  material  used 
in  the  high-priced  candies.  But  in  buying  cheap  can- 
dies look  out  who  you  buy  them  from.  Always  keep 
Ml  mind  that  to  build  up  a  big  business  on  candy  tliat 
vou  have  to  have  candv  that  your  customers  like  to 
eat.  The  trouble  with  some  cheap  candies  is  that  ma- 
terials are  put  into  them  to  cheapen  their  cost  which 
spoil  their  eating  quality— raw  starch  for  example. 
Putting  raw  starch  in  candy  is  like  putting  it  m  pow- 
dered sugar— it  kills  the  sweetenss. 

Another  reason  whv  retailers  should  handle  goO'l 
candv  is  because  children  are  better  judges  of  candy 
thanVown-ups.  They  Uke  good-looking,  well-flavored 
Bweet  candv,  and  often  children  influence  the  pur- 
chases  of  their  parents  because  they  buy  lots  of  thmp 
for  their  parents  and  it  will  always  be  found  that  tiie 
store  which  handles  the  candy  that  children  like  wiu 
not  only  get  the  chidren's  trade  on  candy,  but  also  tii# 
other  things  the  child  buys  for  its  parents.  ^ 

Don't  let  a  cent  or  so  per  pound  on  candy  malw 
you  change  your  place  of  buying  candy,  if  the  canciy 
you  have  been  buying  has  pleasea  your  customers,  a 
some  salesman  comes  along  with  better  candy  it  nia^^ 
be  all  right  for  you  to  change,  but  keep  always  m  mina 
that  the  way  to  build  up  a  big  candy  business  is  i^ 
please  your  customers  and  to  keep  on  pleasmg  tuo.u 
and  to  do  this  you  must  handle  candy  they  like  lo 
eat.  , 

The  year  1924  is  going  to  be  a  big  candy  year  ai:^ 
you  should  get  your  share  of  it  and  we  believe  you  ^vaA 
if  you  will  follow  the  suggestion  stated  herein. 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  of 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co. 
24  Vine  St.,  ^^ah^m 

DESHLER,  OHIO.    ^-^^"^^^ 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAR     PASBACH,  PrcS. 


^  A!JBgSfiA-'>«P 


J.A.VOlCCSccY.  SGcnuManaceh 


t>! 


u^ 


wjaMhmmm^ 


J 


-^i:^ LITHOGRAPHING  CO. inc. ^^ 

I^T  ||TIKI@@m^PMll]^S 

GRAND  STRtEl   AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGAR  LABELS -CIGAR  BANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


The  Standards  of  America 

»>^ 

Lorillard's  Snuff,  :  Est.  1760 
Rail  Road  Mills  Snuff,  Est.  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 


Maccobops  —  'R.oppees  —  High   Toasts 
Strong,  Salt,  SWeet  and  Plain  Scotchs 


MANUFACTURED    BY 


CMR6E  W.  HELME  CO.,  Ill  Fifth  Ave.,  New  York 


Bey  wood,  Strasser  &  Yoigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  III. 


H 


Cigar  Labels,  'Bands  and  Trimmings 
of  Highest  Sluality 


Perfect  Lithography 


American  T{ox  ,S«PPJy  Co. 


^309  Kussell  Street  Detroit.  Mich. 

Corner  of  Gratiot  Streat 

Exclusive  SellinC  Adenl.s  Fof 

THE  CALVERT  LITHOgSaPHING  CO. 


SiyCEl  1870 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.  -         New  York  City 

Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


CAN  NOW  GET 

DILL'S  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


J.G.DILL    CO. 

RICHMOND,  VA. 

^Vanu/aclurcrs  of 

HIGH  GRADE 

SMOKING     TOBACCO. 


'WV'"'»."'*^"WW 


\      ■    t 


■r-  f'y\  t   -  '.  *•    r     '^^ 


.        T-    ^, 


-*^    f^^ 


^P^P?  _  y 


[/, 


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t  . 


I 


/«  f.ir/r  r  /„7r,/./^i  «//  ovrr  the  country,  thnusanJs 
of  men  -.uU  smoke  and  euioy  RoIk  Bunts  Hilars. 


T 


ODAY,  young  men  of  es- 
tablished place  in  social 
and  business  spheres  are 
smoking  cigars. 

And  their  choice,  by  millions,  is 
thehighestqualitylOccigarmade. 


T 


./^ 


MAY  1,  1924 


LIBRARY 


../  ^  ^ 


&A  Av*  » 


'■"^^Z*"  "   — ^ 


s^ai 


.::.  ^  =• 


/ 


\i,  --« 


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///  Pi 


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t     — 


THRFE  popular  sizes-the  PANATELA  at  10c  straight  the  PerfeCTO 
at  2  for  25c.  and  the  foil -wrapped  INVINCIBLE  at  15c.  Uniform  ,n 
hi«h  quality-the  filler  of  every  Rob*  Burns  is  all  Havana, 


Illustration  shows 
tlif  ai'ttial  size  of 
a  Rob!  Burns  lOc 

Panatela. 


mm 


n 


JOHN  H.  BAKER 

SCRAP  CUTTER 

AND 

SEPARATOR 


A  Scrap  Cutter  and  Separator 
that  really  does  sepatate 


WHtt  for  dtMeriptiV  matut 
and  ii«M  pric* 


Cigar  Manufacturers  Making 

Short  Filler 

CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

enty  years  giving  satisfaction  right 

along 

HAS  A  FINE   AROMA 


CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 

Ww^  fiKf  sample  and  price 


Baker  Tobacco  and  Cigar  Machinery  Company 


YORK,  PENNA 


PUBLISHED  ON  THE  IS!  AND  1512  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHIU.,PA. 


•v 


May  1,  1924 


Say  You  Saw  It  in  The  Tobacco  Worij> 


44th  year 


I  NOVEL  LINKS  COMPETITION 


Therels 
something 


ilHil 


alxiitt. 
youlllil^ 


CMtinfl    Rod    R«ptacM  Orivar. 

A  new  game  was  introduced  to 
the  >portiitg  world  at  WdlniKioii, 
Encland.  a   frw  nionlhs  ago 

Two  mm  played  the  loc.il  i:ou(se. 
one  usnig  xulf  clubs  and  a  ball  and 
the  other  nsniR  a  castinK  rod  4viih 
a  2'/j  ounce  weight  aflltxed  to  the  line. 

The  golfer  won  with  a  <core  of  87 
agaiiisi  the  fisherman  i  102.  The 
angler's   be^t  cast   was    106  yards 


SIDELIGHTS  ON  THE  SERIES 


IO't; 


/i 


At  the  Gateways  to  NeW  York 

Every  smoker,  as  he  looks  out  his  day  coach  window,  or 
lounges  in  his  Pullman  seat,  on  his  trip  to  and  from  New 
York  is  sure  to  see  and  read  these  signs  on  both  sides  of 
the  right  of  way  of  the  principal  railroads. 


Jkceyuuk 

CIGAIUCTTBS 


FIFTY-ONE  ROUNDS 


Jimmy   OundM  Oom    th«   Long 
Route. 

Experts  agree  that  the  fifty-one 
round  finish  tMltle  held  last  year  in 
Mexico  City  between  Merry  Montei, 
of  San  Antonio.  Texas,  and  Jimmy 
Dundee,  o(  New  York,  breaks  the 
world's  record  for  loog  fights  under 
Oueensberry   Rules 

The  fi(ht.  which  gave  the  lighl- 
ckampionship  of  the  Mexican 


Republic  to  Monte*,.  wa<.  the  first 
l^hl  held  at  night  JA  Mexico  City's 
colossal  bull  ring 

Krom  the  eighteenth  round  to  the 
finish  of  the  battle  Wh  men  fought 
fast  in  the  forty-ninth  round 
MoKtes  began  heavy  punches  lo  the 
kidneys  which  brought  Dundee  lo 
his  knees  Although  the  New  Yorker 
collapsed  and  took  the  count  he  was 
not  completely  knocked  out  but  was 
so  thoroughly  exhausted  from  the 
long  grilling  that  it  was  impossible 
for  him  lo  move 

Jimmy  Dundee  is  a  cousin  o( 
Johnny  Dundee,  junior  lightweight 
champion 


Incidental  "Small  Change"  Tr«nc> 
actions. 

^j  always  a  lot  ol  talk  after 
a  wdl*VM|ar|ieN  on  the  subject  of  how 
much  inSlMbMers  gel  and  how 
much  llie  tM^mj^tAit  up  between 
them  Accurdini^flHburiing  Li 
the  incidental  money '^BpBfbiiA  tol 
around  on  rxiras  makes'  i? 
expense  account  rcadiig  t<JO 

Mere's  a  sample  Irom  last 
series  185,947  people  sa w^gliir' Tive 
games  During  the  week  tnrsc  peo- 
ple drank  I2.5QO  gallons  of  Itmonade 
and  soft  drinks,  ale  JSO  buthels  of 
peanuts  and  over  SO.OOO  of  the  "mo- 
lorman's  glovr"  type  oi  ball  park 
sandwiches  Thev  also  managed  to 
down  some  97.000  ice  cream  cones 
and  smntteil  S.250  cigars  and  for  all 
lhi>'  indulgence  paid  out  a  tolal  of 
$23.2S0 

hi  those  five  days  the  "street  car 
companies  operating  cars  that  ran  lo 
Ihe  Polo  firounds  showed  an  increase 
of  $18,500  over  normal  everyday  col- 
lections on  those  same*  cars  How 
many  nickels  is  thai '  Hoiks  wh6 
could  afford  t.isis  donated  $2,200  fot 
Ihe  privilege  50,0f)0  oul-of-lownerk 
left  $1,750,000  in  New  York  for  hold 
bills  alone  The  railroads  leading 
into  this  liltle  village  on  Broadway 
estimate  that  the  fares  of  Series 
Hounds  totalled  $l.3SOjOOO. 

During  the  same  five  days,  news- 
paper reporters  sent  on  an  average 
of  2,000  words  apiece  by  telegraph 
to  their  papers.  For  this  service  the 
telegraph  companies  collected  a  cool 
hall    million 

All  in  all,  the  gale  receipts  for  the 
Series  were  S(|0S,47S  while  the  amount 
of  incidental  business  attendant  upon 
the  five  Karnes  brought  in  a  tolal  of 
V<.Mi8.9.S0— about    six   limes  as  much 


HITTING  FROM  THE  TOP 
THE  SWING 


Mainly  a  Matter  of  Balance. 

Jock  Hnichiiison  is  frcgucnily 
asked  whether  the  stroke  with  the 
irons  I-  more  of  a  hit  than  that  with 
the  wood  His  answer  is  that  the 
difference  is  ni  the  full  swing,  whKh 
IS  usiul  wiih  the  wood,  and  is  short- 
ened a  little  with  the  iron 

The  trouble  with  ihe  full  swing  is 
that  ill  making  it  the  body  must  be 
turned  much  more  to  the  right  on 
Ihe  hackswing,  and  with  the  boiTy  thus 
wound  up,  any  effort  is  more  likely 
to  throw  it  out  of  balance 

This,  according  to  Jock,  is  one  of 
Ihe  commonest  golf  troubles,  and  in 
nine  cases  out  of  ten  is  what  leads  to 
topping,  slicing,  hooking,  or  any  otie 
of  Ihe  several  other  faults 


the 
QuaUQr 


SOMETHING  tdb  yarn 
it*»  •  Tar«ytoA  M  sooa 
u  yo«  K^  k.  And  that 
SOMETHING  h  wa^ 
Hy-tlMDirPEItENT 
4iulity  yoa*B  flad  oidy 
inT«r«ytoRCisflrctlM. 

TWENTY 

FOR  A 

OUARTEIL! 


CIOAIUITTK~ 


On  the  Pennsylvania  R.  R. 

at  Kearny,  N.  J. 

at  Market  St.,  Philadelphia 

at  Bristol 

at  Dayleford 


at  New  Rochelle 


On  the  D.  L.  CSk  W- 

at  Kearny,  N.  J. 

On   the  New  York  Central 

at  Greystone,  N.  Y. 
at  Croton  on  the  Hudson 
at  Park  Ave.  and  123rd  St. 
mt  Park  Ave.  and  1 2 1st  St. 


After  all 
nothing  satisfies  like* 
a  good  cigar      ^ 


SHEIP 
& 

VANDEGRIFT 

INCORPORATED 

NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

QUALITY  AND  SERVICE 

812-832  N.  Lawrence  St  Philadelphia,  Pa. 

FOR  GENTLEMEN  OF  GOOD  TASTE 


''The  Be^  Ci^rs  are  Packed  m  Wooden  Boxes 


ft 


'/* 


SAN  FELIGE 


2    /Or    /Sf 


The  nt^nr 
La  TOSELLA 

BUDDIES^IOc 

Siveet  as  a  nut 
Smooth  as  velvet 
Melloiv  as  moonlight 
But  alivay  s  MILD ! 


:  ELVERSO ,X 


MMto  ky  aOUOW  MMCn 

wiwartpiii*.  V.  a.  A. 


/   ^' 


TI E  DEISEL-WENNER  CO.  Ntken 


UTQSBM 


UNA,  OHIO 


May  1,  1924 


4 


44th  year 


Say  You  Saw  It  in  The  Tobacoo  Wobld 


May  1,  1924 


Say  You  Saw  It  in  The  Tobacco  Woeld 


44th  year 


(Ripe  Domestic  Filler- Imported  Sumatra  Wrapper) 


"Jh  Oh  J'avorite 


BAYUK  CIGARS,  INC. 

PHILADELPHIA,  PA. 

New  York,  119  Lafayette  Street 
Phone  Franklin  3166 

ALSO  MAKERS  OF: 

Philadelphia  Hand  Made   . 
Charles  Thomson 
Mapacuba 
Prince  Hamlet 


TOBACCO  MERCHANTS  ASSOCIATION        ^^^^riJl^ 
OF  UNITED  STATES  "^^^TTM^ 

JESSE  A.  BLOCK,  Wheeling,  W.  Va. iri'pretident 

JULIUS   LICHTENSTEIN.   New    York,   N.    Y V  ce-Pres  dent 

fa    H.  SHELTON.  Washington    DC Vice-pJ"ide5t 

WILUAM  T.   REED.   Richmond    Va. V  ce-Pr"  deSt 

HARVEY    L     HIRST.    Philadelphia.    Pa :\' ::::::::; ^II^.Trelsurer 

^"^  Headquarters,  5  Beekman  Street.  New  York  City. 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING,  Cincinnati.  Ohio^.. vi;:Pr«ideIIt 

OTAS.  B.   WITTROCK.  Cincinnati.  Ohio ^'^^    Trelsu^el 

GEO.  E.  ENGEL.  Covington.  Ky.  .....^... cL!*!^*; 

WM.  S.  GOLDENBURG.  Cincinnati,  Ohio Secretary 

THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOaATTON 

JOSEPH  MENDELSOHN.  New  York  City  vlc;  Presid"! 

\.  W.  KAERCHER,  Chicago.  Ill TrM-uref 

W.  S.  FULLER,  Hartford.  Conn cl"!^,rl 

JEROME  WALLER,  New  York  City  secretary 

fdtACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY   T.  FREEMAN   VVr"-l"*-5*"! 

JACK   ECKSTEIN 1st    Vice-President 

SAM.   FORDIN 2d   Vice-President 

MAX    BERLINER     • Ireasurer 

LEO  RIEDERS,  ^jO  West  iisth'Street,  New  York  City  Secretary 

N^  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

JOSEPH  WINNICK   kv--5'^*!-H!n! 

SAMUEL  WASSERMAN    Vice-President 

AETfiUR  WERNER,  51  Charabera  St.,  New  York  City..SecreUry  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  oenU  (75c.)  payable 
strictly  in  advance. 


FOB    SALB 


FOR  SALE-TEN  BALES  OF  FLORIDA  WRAPPERS   14  to  18 
inch.    Light  colors.    A  bargain.   More  than  I  can  use.   Edwards 
Cigar  Co.,  Americus,  Ga. 

ONE   HUNDRED   CASES    GOOD   CLEAN    SIFTINGS.     Address 
John  H.  Baker  Tobacco  Co.,  Queen  and  York  Streets,  York,  Fa. 

WISCONSIN  TOBACCO  FOR  SALE.— Approximately  2W)  cases 

1918    1919.  1920  and  1922  Southern  Wisconsm  tobacco.     Samples 

at    Rockdale.    Dane    Co.,    Wis.    L.    G.    Anderson,   2127    Iowa    St., 

Chicago,  111. 

BUSINESS  OPPOBTUNITY  


MODERN  EQUIPPED  FACTORY.  Desirably  located,  State  of 
Pennsylvania.  Steam  heated.  Capacity  100.000  minimum.  200,000 
maximum.  Producing  good  workmanship.  Scale  of  price  right  for 
10-cent  line.  Actively  operating  at  present  with  good  organization. 
Rent  reasonable.  Further  details  on  mquiry.  Address  Box  434, 
care  of  "The  Tobacco  World." . 

SITUATION  WANTED 


A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
with  initiative  and  executive  ability  to  handle  large  factory  or 
factories,   capable  of  starting  chain  of  factories ;  will  be  open  for 
position  shortly.    Address  Box  Z,  care  of  "The  Tobacco  World. 


The  Tobacco  World 


Established  1881 


VOLUME  44 


MAY  1.  1924 


No.  9 


TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins.  President  and  Treasurer 

Gerald  B.  Hankins.  Secretary 


Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street. 

Philadelphia.  Pa. 


Entered  as  second  class  mail  matter.  December  22.  1909.  at  the  Post 
Office.  Philadelphia,  Pa.,  under,  the  Act  of  March  3,  1879. 

I'RK  E:  United  States,  Canada,  Cuba  and  Philippine  Islands,  $2.00  a 
year.     Foreign,  $3.50. 


illlMIHIIIHMtMMIIIIHIUIMI 


„.,.,H»..,.™.» «»« • «««««».»."..•.""""»"""»»•••-•"•"•«•'-"•-■"""""•"""•*""•""""'""""'""■"" "f 


OUR  HIGH-GRADE  NON-EVAPORATING 

r^fr^AR  F^LAVORS 

Make  tobacco  meUow  and  amooth  In  character 
and  Impart  a  moat  palatable  flavor 

FUVORS    FOR    SHOHHG   aai   CHEWING   TOBACCO 

Write  for  Llat  of  Flavora  for  Special  B^n^f, „__. 
EITIIN.  AmOMATlZEl.  BOX  FLAVOIS.  PASTE  SWEETENEM 


FRIES  8l  BRO.s  92  Reade  Street,  New  York 


122    SECOND     AVENUE 
NEW  YORK  CITY 


Just  two  things  have  made  it  pos- 
sible for  us  to  give  this  209^  reduc- 
tion on  Tuxedo: 

1.  A  reduction  in  the  cost  off 
Kentucicy  Buriey  tobacco 
and  in  pacicage  materialSi 
as  weil. 

2.  The  consolidation  off  three 
off  our  big  plants  into  one. 
(Mr.  Ford  may  not  be  in  the 
tobacco  business  but  he  is 
right  about  consolidation.) 

This  gives  us  a  chance  to  pass  an 
advantage  along  to  all  our  friends; 
to  share  a  good  thing. 


You  know  that  it  is  the  desire  and 
policy  of  The  American  Tobacco 
Co.  to  extend  to  its  customers  the 
maximum  of  service. 

Reducing  the  price  of  a  great 
favorite  like  Tuxedo— the  moment 
it's  possible— is  our  idea  of  deliver- 
ing this  service. 

So  now  your  customers  are  get- 
ting the  familiar  tin  of  Tuxedo  to- 
bacco at  12  cents  instead  of  15  cents. 

ff     Ouaranteed  \fy 


^kt/^  Jf9UJL^ne€UA^     ^ 


IN 


20^ 


REDUCTION 


^1^ 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Woblp 


May  1,  1924 


■■■■a 


THE 


SYLVANIA 

Philadelphia's  newest  and  most 
beautifully  furnished  hotel  has 
been  equipped  throughout  by 
the  house  of  John  Wanamaker. 
The  same  principle  in  business 
which  has  made  Wanamaker' s  so 
reliable  will  become  the  standard 
of  service  at  the  Sylvania. 


LA  MEGA 

Clear  Havana  Cigar 

MADE-IN-BOND 


,^,,,..,.,,,,,..,HnM,.MM,Mmm,MH..M.M,.nnMnn..M.M...Mm,,,nMMMMUN.Uin,,UHM,mMMMM,,.M,.M 

|iMi|Hli|il|lltlilh!lMHIUIMilMMIMIIilMMtMtlMf)IMMMtllMMIIiMltMMtl<MIIHM 


HtiilllltMM 
IlltitliMlMlDHMIlinilHMIIMIHIMitMtllilM 


J.  C.  Bonner  the  Managing  Director 
has  been  for  many  years  associated 
with  the  management  of  Ritz  Hotels. 


LA  MEGA  is  made  only  in  the  finei  grades. 

More  than  50  shapes  and  sizes  to  select  from. 

Prices  and  terms  cheerfully  furnished  upon  application. 

V.  GUERRA,  DIAZ  &  CO. 

TAMPA,  FLA. 


Cigar  Manufacturers  Association 

of  Tampa 

COMPRISES  ALL  OF  THE  LEAT>ING  and  I^P- 
RESENrjTIVE  CIGJR  MANUFJCTWRERS 
IN  TAMPA.  UNITING  IN  THE  THREE^FOLD 
EFFORT  OF: 

Ist — Benefiting  our  Members. 

2nd — Maintaining  the  high  standard  of  "Tampa" 
workmanship  by  seebg  that  our  labor  is 
justly  treated. 

3rd — Protecting  the  dealer  and  Ac  consumer 
against  unscrupulous  methods  of  others  by 
issuing  to  our  members  the  following  "  Iden- 
tification" Stamp: 


Get  the  Utmost  in  SALES  and  ADVER- 
TISING Values  from  your  Cigar  Containers  by 
Packing  Your  Brands  Exclusively  in  Wooden 
Cigar  Boxes. 

We  Manufacture  Quality  Cigar  Boxes  and 
render  prompt  Service. 

PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 

PHILADELPHIA,  PA. 


Thi$  stamp,  on  each  box,  is  jfour  guarantee  that  the  goodt 

are  manufactured  in  Tampa— of  "Tampa"  qualits 

and  workmanship— DEMAND  IT 


madegccd 

One  man  told  another  about  its  DIF- 
FERENT flavor.  That's  why  La  Palina 
made  good.  This  effective  "man  to 
man"  publicity  is  working  for  the  re- 
tailer who  HUSHES  La  Palina.  Keep 
La  Palina  up  in  front.  Watch  the  man 
who  tries  ONE  come  back  for  MORE. 

edNGRESS  CIGAR  COMPANY,  PhiladelphI* 

hk  PAUNA 

CIGAR 

IT'S  ^AVA  WRAPPED 


I  a  ■■■■■■ai8ininiai5S3«g«niiii»iamiinBai«aniinminimi  ■■■■■■■■■  ■■■■■■■■■t 


■■asas3; 


Volume  44 


THE  TOBACCO  WORLD 


Number  9 


Establiahed 
1881 


A  SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPfflA,  MAY  1,  1924 


Foreign  $3.50 


UST  how  seriously  the  eigar  manufacturing 
industry  is  interested  in  oo-operative  adver- 
tising for  the  purpose  of  creating  new  cigar 
smokers  and  a  greater  consumption  of  cigars, 
will  be  determined  by  the  replies  which  the  Tobacco 
Merchants'  Association  receives  from  its  circular  let- 
ter to  the  trade  on  this  subject. 

There  is  no  question  of  the  success  of  co-operative 
advertising.  The  fact  that  groups  of  manufacturers 
in  various  industries  are  going  more  and  more  into 
co-operative  advertising  campaigns  seems  to  argue  for 
its  success. 

Unfortunately  the  cigar  industry  does  not  enjoy 
the  close  relationship  among  manufacturers  that  is  to 
l>e  found  in  other  fields.  There  must  be  a  co-operative 
spirit  if  there  is  to  be  successful  co-operative  adver- 
tising. 

Funds  are  of  course  the  most  important,  but  the 
fact  that  a  cigar  manufacturer  has  made  a  contribution 
should  not  relieve  him  of  all  responsibility.  After  he 
has  made  his  donation  to  the  fund,  he  should  put  forth 
«very  effort  to  see  that  others  help  along  the  good 
work,  both  with  financial  aid  and  personal  effort. 

In  every  organization  the  burden  always  falls 
ttpon  the  backs  of  a  few  men  able  and  willing  to  as- 
sume the  responsibility.  While  the  executive  burden 
will  fall  on  a  few  members  of  the  industr\%  the  finance 
ing  of  an  advertising  campaign  must  be  borne  by  the 
entire  industiy  and  its  suppliers. 

We  believe  that  a  sum  of  more  than  $100,000  could 
be  easily  raised  on  a  subscription  plan  of  $1  a  year 
from  all  retailers  of  cigars.  The  cigar  leaf  houses 
ought  to  make  substantial  donations,  and  undoubtedly 
the  lithographers  and  container  manufacturers  will 
lend  some  support. 

But  after  all  the  cigar  manufacturers  should  show 
their  hand  and  let  the  other  branches  of  the  industry 
know  just  what  they  are  willing  to  do  themselves  in 
the  way  of  financing  the  proposed  campaign.  The 
problem  is  one  for  the  cigar  manufacturer,  first  of  all. 
The  support,  from  allied  industries  and  suppliers  will 
*io  doubt  be  governed  by  what  the  cigar  manufacturing 
industry  is  willing  to  do. 


The  Wooden  Cigar  Box  Boosters'  Club  is  now  en- 
tering its  third  year  of  co-operative  advertising  of 
wooden  cigar  boxes,  and  is  financed  by  approximately 
seventy-five  members  of  the  industry.  Their  basis  of 
contribution  for  the  1924  campaign  is  one-fourth  of  1 
per  cent,  of  their  gross  sales  in  1923.  Of  course  it 
is  purely  voluntary  and  many  of  the  cigar  box  manu- 
facturers do  not  use  this  basis.  There  are  a  number 
who  do  not  contribute  at  all.  The  burden  is  falling 
on  a  few  of  the  more  progressive  members  of  the  in- 
dustry. 

The  cigar  box  manufacturers  have  a  field  of  only 
about  200  members  to  solicit  from,  whereas  the  total 
field  for  solicitations  for  a  oo-operative  cigar  advertis- 
ing campaign  is  probably  500,000  or  more. 

It  is  inconceivable  that  with  so  vast  an  army  of 
prospects  to  draw  upon  that  $500,000  or  $600,000  can- 
not be  raised  for  cigar  propaganda  the  first  year. 

It  occurs  to  us  that  a  percentage  of  gross  annual 
sales  would  be  as  good  a  basis  for  the  cigar  manufac- 
turer as  a  tax  of  five  or  ten  cents  per  thousand  cigars. 
The  margin  of  profit  undoubtedly  varies  with  the  class 
of  cigar,  and  it  would  hardly  be  fair  for  a  class  A 
manufacturer  to  tax  himself  the  same  amount  per 
thousand  as  a  class  C  and  D  manufacturer. 

The  Tobacco  Merchants'  Association  now  offers 
the  entire  industry  an  opportunity  to  express  its  sen- 
timents in  the  matter.  Now  is  the  time  for  the  cigar 
manufacturers  to  fly  their  true  colors,  with  the  realiza- 
tion that  ** money  talks"  and  that  it  is  the  only  kind 
of  conversation  that  will  definitely  solve  the  problem 
of  co-operative  cigar  advertising. 


GEO.  MAINARDY  RESIGNS  FROM  AMERICAN 
TOBACCO  COMPANY 

feo.  E.  Mainardy,  for  a  number  of  years  assistant 
advertising  manager  for  the  American  Tobacco  Com- 
pany, has  resigned  his  position.  Mr.  Mainardy  has 
been  associated  Avith  the  American  Tobacco  Company 
for  more  than  twenty-five  years.  His  future  plans 
have  not  been  announced. 


44th  year 


THE  TOBACCO  WORLD 


May  1, 1924 


NEW  STORE  AT  S.  W.  CORNER  SECOND  AND 
CHESTNUT  STREETS 
A  new  cigar  store  will  be  opened  at  the  southwest 
corner  of  Second  and  Chestnut  Streets,  in  the  building 
loimerly  occupied  by  Godfrey  S.  Malm.  It  is  expected 
the  store  will  open  for  business  about  the  3d  of  May 
and  will  be  under  the  management  of  Wm.  Waschler, 
formerly  of  No.  827  Chestnut  Street.  A  full  line  of 
candv,  ice  cream  and  sandwiches  will  also  be  carried. 

BOY,  3,  SWALLOWS  SNUFF 
Youngster  Nearly  Strangles  After  Finding  Father's 

Tobacco  Box 

The  three-year-old  son  of  Mr.  and  Mrs.  John 
Thomas,  958  North  Forty-fifth  Street,  last  Thursday 
found  his  father's  tobacco  box  and  took  a  pinch  of 
snuff.    He  swallowed  it. 

A  few  moments  later  the  child,  almost  strangling, 
was  rushed  to  the  West  Philadelphia  Homoeopathic 
llospital  by  his  mother,  where  physicians  attended  him. 

FINKELMAN   BROTHERS  TO  AGAIN   ENTER 

TOBACCO  FIELD 

Finkelman  Brothers,  who  formerly  conducted  a 
cigar  and  sporting  goods  store  at  226  Market  Street, 
and  who  now  occupy  two  stores  on  the  comers  of  Fifth 
and  Market  Streets,  devoted  one  exclusively  to  radio 
and  the  other  to  radio  and  sporting  goods,  have  an- 
nounced their  intentions  to  again  enter  the  cigar  and 
tobacco  game. 

EISENLOHRS  DECLARE  QUARTERLY  DIVIDEND 

At  a  meeting  of  tlie  directors  of  Otto  Eisenlohr  & 
Brothers,  Incorporated,  held  on  Wednesday,  April  23, 
the  regular  quarterly  dividend  of  $1.25  was  declared. 
The  news  of  the  dividend  ran  the  stock  up  from  35Vi 
to  391/0.  It  is  taken  as  an  indication  of  a  healthy  busi- 
ness condition. 


SAM  BAYUK  NOT  TO  RETURN  UNTIL  LATE  IN 

MAY 

Contraiy  to  a  report  publislied  in  our  last  issue 
that  Mr.  Sam  Bayuk  had  retunied  from  Europe,  we 
learned  at  the  offices  of  Bayuk  Cigars,  Incorporated, 
that  Mr.  Bayuk  is  not  expected  to  return  from  abroad 
at  least  until  the  latter  part  of  May. 


H.  STEWART  MOORHEAD  PASSES  AWAY 

H.  Stewart  Moorhead,  of  the  firm  of  Duncan  & 
^f  oorhead,  cigar  jobbers  at  622  Chestnut  Street,  passed 
away  at  his  home  in  the  Lenox  Apartments,  this  city, 
oil  Tuesday,  April  15th.  Funeral  services  were  held 
'Ml  Thursday  and  were  attended  by  many  friends  who 
iwo  >)rominent  in  the  tobacco  industry. 

Mr.  :\loorhead  was  in  his  seventy-first  year  and 
was  active  in  his  finn  up  until  a  few  days  before  his 
death.    His  death  was  due  to  pneumonia. 

He  became  identified  with  the  tobacco  industry 
moie  than  forty  years  ago  and  was  at  one  time  con- 
nected with  the  Blaekwell  Tobacco  Company,  which 
concern  he  later  acquired  and  together  w^ith  Mr.  Dun- 
can fonned  the  firm  of  Duncan  &  Moorhead. 

He  was  a  member  of  the  Union  League  and  the 
Episcopal  Cluirch  of  St.  Luke  and  the  Epiphany.  He 
is  survived  by  his  \ndow,  Anna  M. 


TREASURER  OF  EISENLOHR 
Robert  G.  Cunningham,  Secretary,  Elected  to  Additional 

Office 

Robert  G.  Cumiingham  yesterday  was  elected 
treasurer  of  Otto  Eisenlohr  &  Brothers,  Incorporated, 
cigar  manufacturers.  Mr.  Cunningham  has  been  asso- 
ciated with  the  company  for  more  than  fourteen  years, 
and  will  continue  to  sen'e  as  secretary,  an  office  he  has 
hold  for  some  time. 

Prior  to  electing  Mr.  Cunningham  the  directors  de- 
clared the  office  of  treasurer  vacant. 


Howard  F.  Pent,  president  of  the  Coraza  Cigar 
Company,  is  making  a  trip  through  the  Middle  West 
in  the  interest  of  his  brand,  "Marshall  Field.*' 


GENERAL  STiRIKE  ON  IN  HAVAKA 

Thirty  thousand  union  workers,  including  23,000 
cigar  and  cigarette  makers,  were  idle  in  Havana  last 
week.    They  are  supporting  the  striking  dock  workers. 

Street  car  men  and  taxi  and  bus  drivers  have  abaii 
doiied  their  posts  and  joined  the  strikers.    Nails,  tack>_ 
and  broken  glass  on  the  streets  made  the  driving  ol 
l)rivate  automobiles  hazardous. 

No  ice  was  delivered;  no  newspapers  were  pub 
lished,  except  the  three  English  language  papers;  th<' 
drivers  of  the  brewery  wagons  quit,  and  few  men  were 
willing  to  deliver  gasoline  to  the  filling  station,  and 
both  bi'er  and  gasoline  went  up  in  price. 

The  union  leaders  predicted  that  the  garbage  men 
and  street  cleaners  would  be  out  and  that  the  rail- 
road workers  would  refuse  to  handle  freight  bet  ore 
the  end  of  the  week. 


May  1, 1924 


THE  TOBACCO  WORLD 


TOBACCO  MANUFACTURERS  CHARGED  WITH 
SELLING  SLACK-FILLED  PACKAGES 

Washington,  D.  C. 
Tobacco  manufacturers  were  charged  with  selling 
slack-filled  packages  and  an  effort  made  to  bring  that 
form  of  misbranding  within  the  scope  of  misbranding 
bills  which  are  now  under  consideration  in  Congress, 
during  the  course  of  hearings  before  the  House  Com- 
mittee on  Interstate  and  Foreign  Commerce. 

Representative  Rogers,  of  Massachusetts,  author 
of  a  misbranding  measure,  appeared  before  the  com- 
mittee to  explain  his  bill  and,  in  the  course  of  a  dis- 
cussion as  to  the  various  forms  of  misbranding  which 
might  be  reached  by  legislation  of  this  nature,  referred 
to  slack-filling  in  foodstuffs  and  tobacco. 

** Three  or  four  days  ago,*'  he  told  the  conmiittee, 
'*I  bought  a  box  of  tobacco  which  looked  exactly  the 
same  as  it  has  always  looked.  I  have  been  buying  it  for 
many  years,  but  I  found  that  at  the  bottom  of  the  box 
they  had  laid  two  or  three  slices  of  tobacco  in  such  a 
way  that  it  lifted  up  the  main  part  of  the  contents. 
In  other  words,  there  was  a  verj^  considerable  air  space 
beneath  the  major  portion  of  the  tobacco. 

**In  a  way,  that  was  a  fraud  upon  the  public,  I 
think,  because  the  box  was  of  the  old  size  formerly 
])acked  solid.  Now,  I  w^as  getting  less  tobacco  than  I 
liad  every  reason  to  think  I  should  get. 

**Yet,  how  is  that  going  to  be  reached!  Suppose 
they  put  upon  the  box  the  net  weight  of  the  contents  of 
the  box?  It  might  be  that  there  are  careful  buyers 
who  know  exactly  the  amount  of  tobacco  they  have 
been  getting  for  thirty-five  cents  in  the  past,  but  I  sus- 
pect that  very  few  of  us  would  notice  wliether  there 
had  been  a  curtailment  in  the  ounces  of  tobacco  as 
compared  with  what  there  was  five  years  ago.*' 

LINZ. 


44th  year 


9 


COURT  HOLDS  ARKANSAS  TAX  LAW  INVALID 

April  30,  1924. 

A  wire  advice  from  our  Arkansas  counsel  states 
that  the  case  brought  to  test  the  constitutionality  of 
the  act  recently  passed  in  Arkansas,  imposing  a  tax  of 
10  per  cent,  on  cigars  and  $2  per  M.  on  cigarettes,  hav- 
ing been  argued  before  the  court  today,  has  been  de- 
clared invalid. 

The  State,  of  course,  has  the  right  to  appeal,  but 
we  are  not  advised  as  yet  as  to  whether  or  not  such 
appeal  will  be  taken.  However,  should  such  appeal  be 
taken,  we  have  every  reason  to  believe  that  it  mil  like- 
wise result  in  a  decision  declaring  the  statute  unconsti- 
tutional. 

Tobacco  Merchants'  Associa- 
tion OF  THE  IT.  S. 


FEBRUARY  SUMMARY  OF  BUSINESS 
In  the  monthly  supplement  to  Commerce  Reports 
compiled  by  the  United  States  Departnaent  of  Com- 
merce, the  summary  of  the  tobacco  business  for  the 
month  of  February  is  as  follows : 

The  consumption  of  cigars,  cigarettes  and  tobacco 
as  measured  by  February  tax-paid  withdrawals  de- 
t'lined  from  the  previous  month,  but,  except  for  a  de- 
cline in  cigars,  the  February  consumption  was  larger 
than  a  vear  ago.  Exports  of  unmanufactured  tobacco 
<leolined  from  January,  but  was  59  per  cent,  larger 
than  a  year  ago.  Sales  of  tobacco  at  loose-leaf  ware- 
iiouses  declined  in  Februaiy,  but  were  37  per  cent, 
larger  than  the  sales  in  February,  1923. 


T.  M.  A.  TAKES  FIRST  DEFINITE  STEP  TOWARDS 
CO-OPERATIVE  ADVERTISING  TO  PROMOTE 
CIGAR  BUSINESS 

After  conferring  with  Mr.  William  Best,  chairman 
of  the  Executive  Committee  of  the  T.  M.  A.,  Managing 
Director  Charles  Dushkind  has  issued  a  bulletin  to  the 
cigar  trade,  including  cigar  leaf  concerns,  lithograph- 
ers, boxmakers  and  others,  seeking  to  interest  the 
trade  in  co-operative  advertising  to  promote  the  cigar 
business. 

Reciting  briefly  the  various  steps  taken  by  the 
Cigar  Committee  appointed  at  tlie  last  Washington 
convention  and  its  sub-committee  in  co-operation  with 
eminent  advertising  experts  in  connection  with  the  sub- 
ject of  inaugurating  a  co-operative  advertising  pro- 
gram, the  T.  M.  A.  points  out  that  a  co-operative  ad- 
vertising campaign,  to  be  effective,  must  be  can-ied.on 
on  an  extensive  and  nation-wide  scale  and  probably 
will  require  a  minimum  of  several  hundred  thousand 
dollars  a  year  for  a  period  of  several  years.  Stating 
that  inasmuch  as  no  trade  association  has  the  power  or 
right  to  levy  taxes  or  assessments  upon  the  trade,  it  is 
suggested  that  cigar  manufacturers  tax  themselves  to 
the  extent  of  five  or  ten  cents  for  every  thousand  ci- 
gars sold,  and  that  leaf  dealers,  boxmakers  and  lithog- 
raphers likewise  tax  themselves  in  proper  proportions 
in  order  to  provide  the  necessarj-  fmids  for  a  co-opera- 
tive advertising  campaign. 

Mr.  Dushkind  said  that  this  bulletin  will  be  fol- 
lowed by  other  activities  calculated  to  awaken  the  trade 
to  the  urgent  need  of  co-operative  advertising,  and  with 
a  view  to  ascertaining  the  views  of  the  trade  for  the 
guidance  of  the  committee  having  this  matter  under 
consideration. 

The  following  is  the  full  text  of  the  bulletin : 

April  25,  1924. 
To  the  Cigar  Trade : 

Manv  of  the  count¥^  industries  have  for  some 
years  Ixjen  carrying  on  Co-operative  Advertising  cam- 
paigns. Shall  the  cigar  industry  follow  a  similar 
course? 

This  question  was  discussed  at  considerable  length 
at  our  last  Washington  Convention  and  the  matter  wa« 
finally  refen-ed  to  a  Special  Cigar  Promotion  Commit- 
tee, for  the  general  purpose  of  finding  ways  and  means 
of  increasing  cigar  consumption,  consisting  of 
llenry  G.  Wemmer,  Vice-President,  The  Deisel-Wem- 

mer  Co.,  Lima,  0.,  Chainnan. 
Julius  Lichtenstein,  President,  Consolidated  Cigar  Cor- 
poration, New  York,  N.  Y. 
George  W.  Van  Slyke,  President,  G.  W.  Van  Slyke  & 

Horton,  Albany,  N.  Y. 
Ben  R.  Lichty,  President,  Otto  Eisenlohr  &  Bros.,  Inc., 

Philadelphia,  Pa. 
Jacob  Mazer,  Secretary,  Mazer  Cigar  Mfg.  Co.,  De- 
troit, Mich. 
A[ortimer  Regensburg,  of  E.  Regensburg  &  Sons,  New 

York,  N.  Y. 
:^lalvin  Haas,  of  Haas  Bros.,  Cincinnati,  O. 
1)  Emil  Klein,  President,  D.  Emil  Klein  Co.,  New  York, 

N.  Y. 

George  11.  Hummel,  Vice-President,  P.  Lorillard  Co., 
New  York,  N.  Y. 

Samuel  Bajiik,  President,  Bayuk  Cigars,  Inc.,  Phila- 
delphia, Pa. 

R    E.  Christie,  Vice-President,  American  Cigar  Co., 
New  York,  N.  Y. 

Fred  Ilirschhorn,  President,  General  Cigar  Co.,  Inc., 
New  York,  N.  Y. 

Julius  Klorfein,  of  Julius  Klorfein,  New  York,  N.  Y. 

(Continued  on  Page  22) 


10 


44th  year 


THE  TOBACCO  WORLD 


May  1,  1924 


ETt?OIT 


Detroit  Business  Fair  to  Good— San  Telmo  President  Sails 
for  Amsterdam— New  Cigar  Store  in  Lafayette  Build- 
ing— Capen  Sells  to  Abe  Manheim — Frank  Eise- 
man  Calls  on  Trade— J.  B.  Thatcher  on 
Eastern  Trip  for  American  Box  Supply 


kS^-.  >^ 


Detroit,  Mich.,  May  1,  1924. 

USIXESS  continues  to  improve  with  the  com- 
ing of  warm  weather  and  there  are  various 
reports  among  the  trade  regarding  business 
conditions.  Some  say  it's  fine,  while  others 
are  complaining  in  the  retail  game.  The  jobbers  re- 
port business  as  being  good,  with  collections  very  poor, 
although  there  has  been  some  improvement  in  this 
department  during  the  past  month.  Local  cigar  fac- 
tories are  reported  to  l>e  operating  on  full  time  and 
tlie  majority  of  brands  are  enjoying  a  tremendous  sale 
oil  the  local  market. 

Detroit  is  coming  into  the  limelight  as  a  conven- 
tion citv  and  bids  fair  to  become  the  center.  During 
tlie  vear  of  1923,  one  hundred  thousand  persons  spent 
between  *20,000,000  and  $25,000,000  while  attending 
conventions  in  the  Motor  City.  Many  conventions  are 
booked  for  this  vear,  and  according  to  H.  AVilliam 
Klare,  president  of  the  Detroit  Convention  &  Tourist 
Bureau,  manv  letters  have  been  received  from  a  dozen 
foreign  countries,  including  China,  asking  for  litera- 
ture on  Detroit. 

Sigmond  Haas,  president  of  the  San  Telmo  Cigar 
:Manufacturing  Company,  manufacturers  of  **Pas- 
tora,*'  *'Joan  of  Arc,''  **Court  Royal,"  **Robert 
Bacon"  and  "La  R^sta"  cigars,  sailed  from  New 
York  last  week  for  Holland  to  attend  the  inscription. 
Mr.  Haas,  expects  to  remain  abroad  for  several 
months. 

Bastendorf  &  Sainsbury  have  opened  up  an  up- 
to-date  cigar  and  tobacco  store  at  1012  Shelby  Street, 
in  the  Lafayette  Building.  The  partners  of  this  firm 
are  both  young  men,  and  have  been  in  the  cigar  ganae 
for  many  years  in  the  downto%\Ti  district.  They  will 
feature  all  the  leading  local  brands  as  well  as  many 
private  labels.  The  trade  extends  to  them  their  con- 
gratulations, wishing  them  good  luck  and  success  in 
tlieir  new  undertaking. 

Abe  Manheim,  who  was  associated  with  the  old  M. 
G.  Soper  Company,  for  many  years,  and  recently  ca- 
tering to  the  box  trade  with  offices  in  the  Dime  Bank 
Building,  lias  purchased  the  cigar  business  of  J.  S. 
Capen  in  the  Penobscot  Building.  Abe  will  conduct 
the  two  stands  in  the  Penobscot  Building  and  one  in 
the  Fold  Building.  All  popular  brands  of  domestic 
and  imported  cigars  will  be  featured,  as  well  as  many 
private  brands  made  in  Tampa  exclusively  for  Mr. 
Manheim. 


Billy  Burke,  Michigan  representative  of  the  Mel- 
achrino  Department  of  the  American  Tobacco  Com- 
pany, has  returned  from  the  company's  headquarters 
in  New  York,  where  he  attended  a  conference  of  sales- 
men on  promotion  work  on  the  Melachrino  brand. 

Richard  Paul,  of  Kaufman  Brothers  &  Bondy, 
manufacturers  of  pipes  and  smokers'  articles,  called 
on  the  trade  here  last  week.  Mr.  Paul  is  covering  the 
territor\^  for  Arthur  Hanauer,  who  is  confined  to  his 
home  in  New  York  quite  ill. 

A  safe  belonging  to  the  Detroit  Drug  Company 
store  at  8788  Linwood  Avenue,  was  taken  away  by 
tliieves  who  broke  into  the  store  early  one  morning 
last  week.  Store  officials  estimated  the  safe  contained 
about  $500  when  carted  away.  It  was  later  found 
smashed  and  minus  its  cash. 

'*The  ordy  way  to  get  sometlnufj  for  nothinff  is  to 
.'tart  a  fight  about  it/'  Maybe  you  ivin,  and  maybe  yon 
don't,  but  jmt  fight, 

Jim  MacDonald,  of  the  Cigarette  Department  of 
P.  Lorillard  Company,  Incorporated,  and  a  product  of 
dear  old  New  England,  has  arrived  in  our  midst.  Jim 
is  here  for  an  indefinite  stay  to  promote  the  sale  of 
''Old  Gold"  cigarettes,  which  retail  at  25  cents  for 
twenty  cigarettes,  and  which  is  a  new  brand  on  this 
market.  We  welcome  Jim  to  dynamic  Detroit  an<l 
wish  him  much  success  with  his  new  cigarette. 

Gus  Oser,  of  the  Havana  Department  of  the 
American  Cigar  Company,  has  been  spending  several 
weeks  here,  working  with  the  sales  force  of  John  1 . 
AVoodhouse  &  Companv,  perfecting  the  distribution 
of  ''Antonio  &  Cleopatra"  cigars.  This  high-grade 
brand  is  enjoying  a  very  healthy  sale  on  the  Detroit 

market. 

Dick  Pavton,  of  F.  Garcia  &  Brothers,  Tampa, 
Fhi.,  called  on  the  trade  here  last  week.  Our  frieiia 
Dick  says  business  is  very  good  with  him  all  along  the 

route  covered. 

S.  E.  Fox,  representing  J.  S.  Pinkussohn  Cigai; 
Companv,  manufacturers    of  the  famous  "Potpourri" 
smoking  tobacco,  was  on  the  list  of  visitors  here  last 
week.    Ur.  Fox  reports  this  high-class  tobacco  to  be  m 
creasing  I'apidlv  in  sale  all  over  the  country. 

Frank  F.  Eiseman,  of  the  Eiseman  Cigar  Com- 
panv, Philadelphia,  Pa.,  manufacturers  of  ''^Eon-de- 
Lioii"  cigars,  the  cigar  that  is  rightly  named,  "Ih^' 
Smoke  of  a  Nation,"  called  on  the  trade  here  last 
week. 

{Continued  on  Page  20) 


^[ay  1, 1924 


THE  TOBACCO  WORLD 


44th  year 


11 


NewsFromCongress 


_        -AND 

Federal 


Departments 


Senate  Adopts  Tobacco  Provisions  of  the  New  Revenue 

Law 

Washington,  D.  C. 
I^ITHOUT  debate,  on  April  25,  the  Senate 
^\^  adopted  the  tobacco  provisions  of  the  reve- 
nue law,  which  continue  the  present  taxes  but 
add  two  new  sizes  of  packages  of  cigars.  The 
only  difference  from  the  House  bill  is  in  the  number 
of  packages  which  may  be  produced  which,  under  the 
recommendations  of  the  Senate  Finance  Committee, 
will  be  for  3,  5,  7,  10,  12,  13,  25,  50,  100,  200,  250  and 
500  cigars. 

Action  on  the  tobacco  provisions  was  obtained  un- 
der a  plan  adopted  whereby  the  Senate  went  over  and 
adopted  all  rate  provisions  on  which  there  was  no  con- 
troversy, leaving  those  on  which  there  was  a  difference 
of  opinion  for  consideration  later. 

The  adoption  by  the  Senate  of  the  tobacco  pro- 
visions makes  it  quite  positive  that  there  will  be  no 
changes  in  tobaccx)  taxes  under  the  new  bill. 


Proposed  Bill  Will  Permit  First  Class  Mail  to  Be  For- 
warded When  Mailed  Without  Postage 

First-class  matter  inadvertently  mailed  without  the 
])ayment  of  postage  is  to  be  transmitted  to  destination 
and  the  postage  thereon  collected  upon  delivery,  under 
the  terms  of  a  bill  which  has  been  passed  by  the  Sen- 
ate and  now  goes  to  the  House  for  consideration. 

This  measure  is  one  of  a  number  dealing  with  re- 
forms in  the  postal  service  which  Congress  is  to  be 
asked  to  adopt  before  the  end  of  the  session.  At  the 
present  time,  unpaid  letters  are  returned  to  the  sen- 
der for  the  payment  of  postage,  which  delays  them 
from  twelve  to  forty-eight  hours.  The  delivery  of 
such  letters,  in  the  same  manner  as  short-paid  mail  is 
now  handle<l,  it  was  declared,  would  assist  business 
men  materiallv.  It  is  likelv  that  the  Post  Office  De- 
l)artment  will  make  regulations  dealing  with  i)erson8 
who  deliberately  mail  quantities  of  letters  without 
stamps  affixeil  and  expect  the  recipients  to  pay  the 
postage. 

Increased  Appropriation  for  Foreign  Department  of  Cham- 
ber of  Commerce  Adopted 
Increased  appropriations  for  the  foreign  service 
•)f  the  Department  of  Commerce  liave  iK'cn  ])r()vi(led  by 
tlie  Senate  Appropriation  Committee  in  the  bill  mak- 
ing appropriations  for  the  department  for  the  tiscal 
ytar  beginning  July  1  next.  Tlie  House,  which  has  al- 
ready passeil  the  hill,  cut  the  (lei)artmeiit's  a])])ropria- 
tions  to  a  figure  far  l>elow  the  recommendations  of  the 
Budget  Bureau  and  to  a  point  where  the  continued  ac- 
tivity of  many  divisions  is  endangered.  Secretary 
Hoover  told  the  Senate  Comittee. 


From  our  Washington  Bureau  ^ZZkui  BuaoiMG 


The  bill,  as  reported  to  the  Senate  by  the  com- 
mittee, provides  aii  increase  over  the  House  bill  ofl 
$50,000  in  the  fund  for  commercial  attaches,  which 
would  enable  the  department  to  open  addition^  offices 
in  Bolivia,  Venezuela,  Uruguay  and  Switzerland,  where 
they  are  urgently  needed.  An  inciease  of  $40,000  was 
made  to  permit  the  opening  of  offices  in  Bombay  and 
Kobe,  and  $15,000  has  been  added  to  the  fund  for  dis- 
trict office  service  in  the  United  States. 

The  measure  carries  an  appropriation  of  $625,000 
for  the  commodity  divisions  of  the  Bureau  of  Foreign 
and  Domestic  Commerce,  the  number  of  wliich.  Secre- 
tary^ Hoover  told  the  committee,  would  be  increased 
graduallv  as  demand  arises. 


New  Revenue  Bill  Will  Probably  Be  Acted  On  Promptly. 

The  passage  of  the  Bonus  Bill  leaves  the  way  clear 
in  the  Senate  for  consideration  of  the  revenue  measure, 
and  Senator  Smoot,  chairman  of  the  Senate  Finance 
Committee,  will  make  every  effort  to  have  it  pushed 
through  without  delay. 

It  is  probable  that  some  days  will  be  occupied  in 
general  discussion  of  the  subject,  in  order  that  a  num- 
ber of  Senators  may  express  their  views  upon  taxa- 
tion and,  in  the  case  of  the  Democrats,  upon  the  ad- 
ministration in  general.  The  rules  of  the  Senate  do 
not  permit  any  choking  off  of  debates,  except  by  unani- 
mous consent,  and  such  an  agreement  would  not  be 
sought  until  the  specific  rate  provisions  of  the  bill 
came  up  for  consideration. 

If  Congress  is  to  adjourn  by  June  1,  as  has  been 
planned,  it  will  be  necessary  for  the  Senate  to  pass 
the  revenue  bill  without  too  great  delay,  as  after  being 
adopted  by  the  Senate,  it  must  go  to  a  (X)nference 
committee  for  settlement  of  the  differences  between 
the  two  Houses,  and  must  then  be  referred  back  to 
both  House  and  Senate  for  approval  before  going  to 
the  President  for  signature. 


Increase  in  Parcel  Post  Rates  Advocated 
Rates  of  postage  on  parcel  post  matter  have  been 
reduced  50  per  cent,  in  the  ten  years  the  service  has 
been  in  operation,  according  to  Representative  Kelly, 
of  Pennsylvania,  a  memlx'r  of  the  Post  Office  Commit- 
tee, who,  in  a  speech  on  the  floor  of  the  House,  dis- 
cussed proposals  for  increasing  rates  to  a  i>oint  where 
till'  senice  would  be  self-su]>porting.  Rate  cuts 
have  been  made  on  ])arwls  destined  for  all  except  the 
seventh  and  eighth  zones,  he  pointed  out,  while  trans- 
portation costs  during  the  past  ten  years  have  steadily 
increased. 

(Continued  on  Page  Ui.) 


12 


44th  year 


THE  TOBACCO  WORLD 


May  1,  1924 


May  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


13 


THEANTHRACITEREGIO 

WILKES-BARRE 

HAZELTON 


ts^ 


Wilkes-Barre,  Pa. 

RANK  CRESSMAN,  of  the  firm  of  Allen  R. 
Cressman's  Sous,  manufacturers  of  the  well- 
known  brands  *' Manuel"  and  "Counsellor/' 
was  a  recent  visitor  through  the  coal  fields,  in 
the  interest  of  their  cigars,  and  as  Mr.  Cressman  says, 
*'iust  looking  over  the  field"  for  a  better  and  bigger 
year  for  ' '  Manuels ' '  and  ' '  Counsellor. "  It  is  indeed  a 
great  pleasure  to  meet  men  of  Mr.  Cressman *s  ability, 
and  anv  person  knowing  or  meeting  "Frank"  can 
learn  "'plentv"  about  the  cigar  game  of  today.  It 
would  also  be  ver>'  beneficial  to  all  other  cigar  manu- 
facturers to  "come  'round"  personally,  once  in  a  while, 
and  get  acquainted  with  the  trade;  it  sure  does  pay, 
and  the  trade  will  look  for  this  opportunity  of  meeting 
the  big  men  once  in  a  while;  in  final  we  will  say,  when 
In  Wilkes-Barre,  call  and  see  "Diamond  Bill." 

Dusel-Goodloe  Company,  jobbers  in  Philadelphia, 
Pa.,  report  the  retail  business  as  getting  better.   Their 
"Bhickstone"  cigars,  "in  all  sizes,"   are  going  big 
throughout  this  region  and  gaining  in  favor  every  day. 
Bavuk  Cigars,  Incorporated,  manufacturers  of  five 
big-selling  brands  of  cigars,  are  noticing  a  big  improve- 
ment in  the  demand  for  their  products  and  look  for  a 
larger  increase  in  business  for  this  year.     Their  five 
big-selhng  brands  are  the  "Philadelphia  Hand  Made," 
"Havana  Ribl)on,"  Mapacuba,"  "Prince  Hamlet"  and 
their  "Charles  Thomson,"  which  are  being  handled 
through  Luzerne  and  Lackawanna  Counties  by  the  Star 
^qbacco  Company  and  the  Scranton  Tobacco  Company. 
It  is  with  sad  regret  we  record  the  passing  out  of 
Larrv  Oppenheimer,  who  recently  died.     Mr.  Oppen- 
hcim'er  was  in  business  witli  his  brother  Sam,  conduct- 
ing the  Mozart  (Ugar  Store  and  Billiard  Parlor,  one  of 
the  finest  in  Wilkes-Barre.    :Mr.  Oppenheimer  was  sick 
onlv  a  few  davs  and  died  of  heart  trouble.    His  widow 

survives. 

OUie  Davis,  of  the  American  Tobacco  Company, 
has  returned  to  his  headquarters  from  a  tour  through 
the  coal  fields.  Mr.  Davis  is  now  in  the  advertising 
department  for  the  American  Toliacco  Company  and 
finds  his  new  job  a  big  improvement  over  his  old  one, 

being  on  the  road. 

Mr.  Joseph  Xeuman,  general  sales  manager  for  the 
Bavuk  Brothers,  Licorporated,  cigar  manufacturers, 
was  a  visitor  in  good  old  Wilkes-Barre  in  the  interest 
of  his  finn.  Mr.  Neuman  was  h)oking  over  tiie  terri- 
toi^  with  their  eastern  division  manager,  Mr.  T.  H.  As- 
burv.  Mr.  Neuman  and  Mr.  Asbury  are  both  "men  on 
the"j<»b"  and  rei)ort  their  business  getting  better  and 
better  all  the  time.  While  in  Wilkes-Barre  they  made 
their  headquarters  at  the  Star  Tobacco  Company,  who 
distribute  their  famous  "Philadelphia  ITandMade 
throughout  Luzerne  (Vninty.  Welcome  to  our  city,  gen- 
tlemen; call  again. 

"Stick  to  dnco"  ffl  fl  glivat  slogan  of  Otto  Eisen- 
Iphr  and  Brother's  "(1nco"  cigars,  which  are  going 


over  big  wherever  put.  **Cinoos"  are  going  big 
through  this  territory  due  to  the  fact  that  they  have 
a  verv  energetic  salesman  on  their  payroll  in  the  per- 
son of  Francis  V.  WilUams.  Mr.  Williams  quotes  me 
that  he  has  sold  in  his  territory  about  250,000  "Cincos" 
and  "Henrietta"  cigars  during  January,  February'  and 
March  and  beUeve  me,  this  is  going  some!  "Stick  to 

Cinco !  ^ ' 

J*  L.  Krause,  of  Philadelphia,  Pa.,  was  a  recent 
visitor  in  Wilkes-Barre  and  surrounding  territor>^  in 
the  interest  of  his  brand,  the  big-selling  cigar  ("Good 
to  the  last  inch"),  "Girard."  Mr.  Krause  is  sales 
manager  for  the  Roig-Lansdorf  Company,  makers  oi 
the  "Girard,"  and  informs  the  w^riter  that  his  cigar  is 
o-aining  prestige  all  over  Pennsylvania.  Go  to  it, 
"Krause,"  the  more  vou  do  for  the  retailer  the  more 
"Girards"  they  will  sell,  and  don't  forget  the  slogan, 
"Nothing  Satisfies  Like  a  Good  Cigar." 

"El  Producto"  factories  are  tunimg  out  a  lot  ot 
"El  Producto"  cigars  in  all  sizes.  This  cigar  is  of 
good  value,  and  is  being  handled  through  Wilkes-Barre 
and  Scranton  by  the  Scranton  Tobacco  Company. 

All  cigar  store  dealers  through  Wilkes-Barre  are 
preparing  for  a  big  summer  season  displaying  their  ci- 
gars on  shelves  that  are  a  picture  for  any  man  to  look 
at.  Umbrellas,  canes,  kodaks,  films,  ice  cream,  sodas, 
lunches  and  manv  varieties  and  novelties  are  being  dis- 
plaved  bv  a  good  number  of  our  merchants  as  a  side- 
line which  is  proving  a  big  success. 

Diamoml  Bill  sez,  ''Nothhic/  satisfies  like  a   satis-^ 
ficfl  customer/  and  douH  forget  to  say  'Thank  yon! 
Ask  Diamond  Bill,  he  knows. 

A  satisfied  customer  is  your  huigest  asset  a  (t un- 
satisfied customer  is  your  biggest  enemy,  which  is  youi 

choice,  Mr,  Cigar  Man?  ..      n      -d    T 

Mr  H.  C.  Butt,  division  manager  for  the  K.  »  • 
Revnolds  Tobacco  Company,  makers  of  Jhe  worht- 
kno^v^l  brands,  "Prince  Albert"  tobacco  and  '  /'amel 
cigarettes,  is  a  newcomer  in  this  section,  bu-t.trom  an 
ai)T)earaiices,  he  looks  the  real  man  for  a  real  job.  Mi  • 
Butt  was  formerly  of  Reading  territor>',  but  now  ha^ 
seven  counties  to  cover.  Mr.  Butt  must  have  the  push. 
HO  we  sav,  ^'Good  luck,  and  when  in  Wilkes-Barre  again 

call  and  see  us."  .     ^      ,  i       „s«nii^ 

James  Allen,  of  Moosic,  Pa.,  has  opened  a  cigaH 

stand  in  the  Laurel  Line  Station,  Moosic,  Pa. 

Just  sav— '^The  Tobacco  World."  . 

Looking  through  the  '^ads"  that  are  pwnted  m 
Thk  Tobacco  World,  the  writer  noticed  that  about  a 
dozen  or  so  advertisers  have  not  used  the  cigar  slogaii. 
"Nothing  satisfies  like  a  good  cigar,"  in  their  ads. 
Diamond  Bill  wouhl  suggest  that  the  following  woiid 
iust  use  one  inch  for  the  slogan,  as  it  means  much  t^ 
the  cigar  business:  P.  Lorillard  <^  "mpaiiy,  Hari > 
Bloom,  A.  Santaella  Company,  Waitt  &  Bond,  Allen  K 
(Pressman's  Sons,  Deisell  &  Wemmer  Company,  Baku 

{Continued  on  Page  18) 


Increase 


Number 
Smokers 


Quoting  from  Mr.  Carl  Avery  Werner's 
article  on  "The  American  Cigzir"  in  the 
May  issue  of  "The  American  Mercury":- 

"So  far  as  the  consumer  is  con- 
cerned, a  good  cigar  is  the  cigar 
he  lilies.  From  the  manufacturer's 
viewpoint,  a  good  cigar  is  one  that 
sells  readily  and  seems  to  give 
satisfaction. 

No  matter  how  various  the  Smokers* 
tastes  may  be,  preference  for  the  well 
rounded  mellow  Bouquet  imparted  by 
SPANISH  CEDAR  is  constant. 


Cigars  from  SPANISH  CEDAR  BOXES 
are  bound  to  give  the  greatest  satisfac- 
tion and  sell  most  readily. 


14 


44th  year 


THE  TOBACCO  WORLD 


May  1,  1924 


May  1, 1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


Business  BuiLEMNG 

By  a  Trained  Business  Man  A 

Advertiser 

WRITTEN  eSPECIAaV  FOR    THE  I^OBICT©  WORLD   BrA.E.P 


FEW  words  to  the  Successful  Man,  and  I  hope 
there  are  many  such  among  my  readers. 

You've  made  money.    And  are  still  mak- 
ing it.    Good!    I'm  glad!    Shake!    May  your 
good  luck  continue !  May  your  shadow  never  grow  less ! 

But  I  would  Uke  to  faintly  whisper  a  little  word  of 
caution.  Don't  slacken  up  yet.  It  would  he  natural  if 
you  should — ^but  don't. 

And  I  will  tell  you  why. 

Business  is  going  to  be  good.  And  the  thoughtless 
ones  will  think  that  all  they  have  to  do  is  to  sit  tight, 
do  nothing  and  take  it  as  it  comes.    Don 't  do  it !    Don 't ! 

For  this  prospect  of  good  business  has  roused  the 
fighting  blood  of  every  business  he-man.  And  every 
one  of  them  says  to  himself :  ^'I'm  going  to  push  things 
to  the  limit,  b'gosh.  I'm  going  to  hustle,  make  my 
men  hustle,  and  get  all  the  business  m  sight." 

And,  permit  me  to  remark,  that  is  going  to  make 
competition  mighty  keen  and  fierce.  And  any  one 
who  don't  shed  his  coat,  tighten  his  belt  and  jump, 
head,  neck  and  heels  into  the  great  scrimmage,  is  go- 
ing to  get  badlv  left.  And  since  I  am  anxious  for 
your  welfare  I  hand  you  this  tip,  feeling  that  you,  a 
good  business  man,  will  act  upon  it. 

Cj3    CS3    Cj3 

Here's  a  man  trying  to  sell  me  ^ome  gold  mine 
stock  by  sending  me  a  booklet  entitled,  *' Hidden 
Kiches  Eevealed. ' '  Perhaps  the  same  feller  is  trying 
to  let  you  in  on  something  big  by  sending  you  the 
same  stuff. 

Gosh.  He  hasn't  anything  in  on  me  there.  I 
can  talk  to  you  about  hidden  riches,  and  how  to  reveal 
'em,  and  I  won't  strike  you  for  a  dollar,  or  ask  you  to 
come  across  half  now  and  half  in  three  months. 

Your  hidden  riches  are  right  in  your  noodle, 
under  your  hat,  between  your  ears.  There  is  stuff 
there  worth  a  hundred  times  its  weight  in  pure  and 
yellow  gold.  Stuff  that  will  set  a  swift  and  deep 
stream  of  currency  coming  your  way.  Stuff  that  can 
take  vou,  a  little,  unknowni,  mild,  modest,  insignificant 
little  "^fellow,  stuff  your  jwckets  full  of  green  stuff  and 
lift  vou  up  and  up  and  up  so  you  will  be  that  familiar 
with  the  great  ones  that  you  will  call  Congressmen  by 
their  front  names. 

That  stuff  has  done  all  this  for  hundreds,  and  it 
can  do  the  same  for  you. 

All  you  have  to  do  is  to  cultivate  it,  develop  it, 
train  it— same  as  you  develop  roses  and  prize  chickens 
and  big  pumpkins. 

To  be  sure,  it  calls  for  hard  work,  and  takes  sev- 
eral years  or  so.  But  what  of  that!  Golfers,  and 
ball  players  and  fishermen  work  hard,  and  plasterers, 


and  bricklayers  and  carpenters  work  all  their  lives  at 
their  trade.  And  they  get  well  paid,  too.  But,  goodie- 
me,  nothing  like  the  pay  you  will  get  if  you  develop 
vour  hidden  riches. 

Cj3    CS3    tj3 

It  is  a  sort  of  fashion  and  habit  to  knock  the 
workers,  and  of  late  the  store  clerk  has  heard  the  anvil 
chorus  from  the  shouting  pages  of  a  thousand  busi- 
ness publications. 

They  say  he  is  indifferent,  and  they  are  trying 
to  waken  him  up  to  better  efficiency. 

But  how  about  the  boss— the  manager— you! 

Are  you  strictly  on  the  job,  and  doing  all  you 
should!    Here  is  what  a  big  manager  says: 

*' Management  is  an  arbiter,  a  guide,  and  is  en- 
tirely responsible  for  the  very  life  of  the  business. 
It  has  a  tremendous  responsibility.  It  must  be  an 
anchor  that  holds  the  business  ship  in  safety  when  it 
would  otherAnse  drift  to  ruin.  Business  today  de- 
mands leadership  of  a  high  order.  The  great  need  to- 
dav  is  men  of  broad  \\^\on  and  outstanding  charac- 
ter, who,  through  measuring  up  to  those  requirements, 
steer  tlieir  business  ships  in  safety  through  the  straits 
and  narrows  of  a  dangerous  voyage." 

Do  vou  measure  up  to  these  things,  Mr.  Boss,  Mr. 
!ilanager!  Are  you  reading,  and  studying,  and  think- 
ing, and  developing,  to  keep  abreast  of  the  ever-shitt- 
ing  problems  of  business!  ^lake  the  answer  to  your- 
self. 

tt]     Ct3     CJJ 

Ymm  ago  a  man  I  well  knew  bought  out  a  littl*' 
dinky  cigar  store.    He  wasn't  young,  he  wasn't  edu 
cated,  he  wasn't  smart.   He  wasn't  good-looking. 

I  expected  him  to  drag  along,  a  picture  of  pov- 
erty, making  half  of  a  poor  living  and  nursing  a  per 
petual  grouch. 

But  the  other  day  I  had  the  sun^rise  of  my  life.    I 
met  a  well-dressed,  upstanding,  fine-looking,  middU' 
aged  gentleman,  whose  every  aspect  told  of  prosperitx 
It  was  my  old  acquaintance,  described  above. 

I  could  hardly  believe  my  eyes. 

He  had  succeeded.    Big!    Built  up  a  fine  la^ 
trade  in  cigars,  then  rented  the  next  store,  made  tn 
two  into  one,  opened  a  candy  store  and  fine  ice  cream 
parlor.     Made  monev,  invested  wisely,  was  on  eas; 
street,  and  a  man  was  ding-donging  him  to  buy  hi- 
business  for  forty  thousand,  cash. 

A  true  stor\%  s'lpme. 

{Continued  on  Page  23) 


The  Advantages  of 
the  Model  L 

Short  Filler  Bunch  Machine 


1.  Straight  or  shaped  work,  equally 
well  done. 

2.  Makes  right  or  left  hand  bunches 
perfectly. 

3.  Uniform  size  and  weight  of 
bunches  assured. 

4.  A  very  substantial  saving  in  labcH* 
costs. 

5.  It  will  work  large  size  or  mixed 
CUT  scrap. 

6.  A  long,  even  rolling  for  better 
smoking  qualities. 

7.  Damp  or  dry  tobacco  handled  with 
equally  good  results. 

8.  Low  cost  of  upkeep:  does  not  easily 
get  out  of  order. 

9.  The  easily  adjustable  weighing 
scale  meets  all  requirements  as  to 
changes  in  sizes  and  weather  con- 
ditions. 

10.  Fluffy  filler  because  the  tobacco  is 
lifted  from  a  hopper  —  a  decided 
improvement  over  the  gravity 
method  of  feeding. 


Price  $750  cctoplete 

f.o.b.  Factory,  Newark,  N.  J. 


The  ^  ^  Cigar 


You  can  make  it  at  a  Profit 


The  solution  lies  in  the  use  of 
labor  saving  machinery  such 
as  the  Model  L  Universal  Short 
Filler  Bunch  Machine. 

For  example:  Manufacturers  today  are 
paying  anywhere  from  $2.50  to  $3.50 
per  thousand  for  bunch  making,  either 
straight  hand  work  or  using  small  hand 
devices.  Figuring  on  this  basis,  the  Model 
L  Short  Filler  Bunching  Machine  will 
show  up  as  follows: 


Present  hand  method  - 
Model  L  Machine  method  - 


Cost  per  M 

$2.50 
.90 


Net  saving     -        -    $1.60 

This  net  saving  represents  the  difference 
between  turning  out  a  5c  cigar  profit- 
ably and  breaking  even  or  in  many  cases 
turning  it  out  at  a  loss. 

Model  L  Machines  will  produce  from 
450  to  500  uniform  bunches  per  hour, 
either  straight  or  shaped  work,  right  or 
left  hand  bunches. 


l^iveif  al  Tobacco  Machine  Co. 

116  West  32nd  Street,  New  York 

Factory:  Newark,  N.  J. 


16 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


May  1,  1924 


May  1, 1924 


Say  You  Saw  It  in  The  Tobacco  World 


44tli  year 


17 


lEL 


The  Cigar  of  Excellence 


Mr.  Dealer: 

Displaying  and  featuring  Muriel 
Cigars  help  you  make  new  friends. 
Those  new  friends  help  you 
make  others.  All  of  them  help 
increase  your  business  and  make 
more  money. 


"//  taies  a  Muriel 
to  match  a  MurieT ' 


Made  by 
P.  LORILLARD  COMPANY 

Established  in  1760 


LET  US  HELP  YOU 

ELIMINATE  THE  TOBACCO  BUG 

By  treating  your  tobacco  with  the  exterminator 

BY  THE  SHUEY  PROCESS  OF  STERILIZATION 

The  only  known  preparation  on  the  market  that  will  give  you  permanent  relief  from 

future  infections 


Tested 

Approved  and 

Adopted  by 

Leading 

Growers, 

Packers  and 

Manufacturers 


Harmless  to 

user.    Easy  to 

apply  without 

additional 

help. 

Why  not 

insure  your 

product  now? 


not  in  any  way  change  the  Taste.  Aroma  or  Burning  Qualities  of  the  tobacco 
Order  Sample  Gallon  Today  and  Convince  Yourself 

SHUEY  TOBACCO  BUG  EXTERMINATOR  CO. 


1436  WALNUT  STREET 


CINCINNATL  OHIO 


ALEXANDER  UNGAR  PASSES  AWAY 

The  host  of  friends  of  Alexander  Ungar,  president 
ol  Wm.  Black  &  Company,  cigar  box  and  cigar  lumber 
manufacturers,  of  Brooklyn,  N.  ¥.,  were  shocked  to 
learn  of  his  death  on  April  17th.  Mr.  Ungar  had  been 
In  poor  health  for  several  years.    He  was  m  his  fifty- 

geventh  year.  ,  ., ,  ^^i        i    oaa 

The  funeral  was  held  at  Rothschild  Chapel,  2UU 

West  Kinetv-first  Street,  on  the  eighteenth  and  was 

largely  attended.    Representatives  of  many  cigar  and 

^gar  box  companies  were  present. 

Mr.  T'ngar  is  survived  by  a  widow  and  two  sons, 

Harrv  and  Stanley.  ,      .    , ,  • 

He  was  interested  in  many  charitable  organiza- 
tions and  was  noted  among  his  intimate  friends  for  his 
philanthropies. 


(Continued  from  Page  11) 


''This  is  a  freight  and  express  service,"  declared 
Mr.  Kelly,  *'and  it  has  always  been  the  theory  that 
the  matter  carried  in  such  a  service  should  pay  its 
own  way.  The  rates  have  been  decreased  when  they; 
should  have  been  increased.  According  to  a  state- 
ment issued  by  the  Pennsylvania  Railroad  System,  it 
costs  52  per  cent,  more  today  than  it  did  in  1913  to 
haul  a  ton  of  freight  one  or  more  miles. 

''The  express  companies  are  engaged  in  similar 
sen^ice.  Have  they  reduced  rates  during  the  past  ten 
years?  It  is  absurd  to  ask  the  question.  In  the  face 
"of  Government  monopoly  competition  they  have  met 
increased  costs  by  increasing  their  own  rates  from  35 
to  50  per  cent. 

"The  patron  of  parcel  post  sends  a  one-pound 
iDackage  a  distance  of  150  miles  for  five  cents.  The  ex- 
press rate  on  the  same  package  for  the  same  distance 
IS  thirtv-seven  cents.  Does  not  common  sense  indicate 
tiiat  the  Post  Office  Department  cannot  carry  a  pack- 
age that  distance  and  deliver  it  for  five  cents!  Also 
that  a  substantial  increase  in  the  parcel-post  rate  would 
not  drive  the  business  to  the  express  companies! 

"The  mere  handling  of  a  parcel  costs  a  consider- 
able amount.  The  National  Retail  Dry  Goods  Asso- 
ciation made  an  investigation  as  to  the  expense  of  de- 
partment stores  in  delivering  packages  withm  city 
limits.  It  was  found  that  from  twelve  to  fifteen  ceiits 
would  be  a  fair  average  throughout  the  country  when 
all  items  of  expense  were  charged  against  the  sen- 

ice.'* 

The  increases  recommended  by  the  Post  Office  De- 
partment, which  would  add  approximately  five  cents  to 
the  cost  of  all  parcels  except  those  for  delivery  m  the 
.^evcntli  and  eighth  zones,  or  the  flat  charge  of  hve 
cents  in  addition  to  the  postage  proposed  in  a  bill  in- 
troduced bv  Representative  Kelly,  would,  he  estimates, 
produce  from  $100,000,000  to  $125,000,000  revenue  from 
the  2,500,000,000  parcels  now  carried  annually,  witliout 
making  the  rates  anwhere  near  as  high  as  those  ot  tne 
express  companies. 


New  Bill  Seeks  Establishment  of  National  Police  Bureau 
The  reduction  of  thefts  and  other  crimes  by  25 
per  cent,  would  result  from  the  establishment  of  a_^nar 
tional  police  bureau,  sought  in  a  bill  introduced  m 
Congress  bv  Representative  Kindred,  of  ^ew  YorK,  a^ 
cording  to  Richard  E.  Enright,  police  commissioner  ot 
New  York  Citv,  and  other  police  officials  who  have 
been  in  Washington  for  the  purpose  of  urging  the  aaop- 
tion  of  this  legislation. 

Appearing  before  the  House  Judiciary  Committ  .e, 
Commissioner  Enright  declared  that  10,000  lives  and 
$1,000,000,000  or  more  in  property  are  taken  aiinua..y 
1^  criminals  and  that  the  proposed  bureau,  wl.^n 
would  be  a  clearing  house  through  which  would  p. ^^s 
information  and  identification  records  which  would  ^ 
of  assistance  to  the  police  of  the  entire  country,  woiuu 
reduce  these  figures  by  at  least  25  per  cent. 


^HERE  IS  Jl  DIFFERENCE 

With  most  people  a  cigar 
box  is  nothing  more  than 
six  pieces  of  wood  fastened 
together. 

However,  many  of  the 
largest  cigar  manufacturers 
in  the  country  have  found 
that  there  is  a  difference  in 
cigar  boxes — a  difference 
that  means  dollars  and  cents 
in  cigar  sales. 


^he  "Best  Cigars  are  Packed  in  Wooden  Boxes 


Leschey-Myers  Cigar  Box  Cq. 


CIGAR   BOX   IMAfMURACTURERS 


YORK-HANOVER- EPH RATA- PHILADELPHIA 


After  all 
nothing  satisfies 
a  good  cigar 


like 


18 


44th  year 


THE  TOBACCO  WORLD 


May  1, 1924 


May  1, 1924 


THE  TOBACCO  WORLD 


44th  year 


19 


Wilkes-Barre  News 


(Continued  from  page  12) 

Tobacco  and  Cigar  Machineiy  Company.  No  hard  feel- 
ings, *'men,''  but  just  a  little  hint,  and  I  hope  you 
will  take  it  in  good  spirits. 

** Manuel"  cigars,  in  the  three  popular  shapes  and 
sizes,  -Conchas  Perfectos"  at  ten  cents,  ^^Perfecto^Ex- 
tra'^  at  two  for  a  quarter,  and  the  -Imperial,^  at  M- 
teen  cents,  are  being  displayed  in  many  stores  ot  the 
better  kind  and  are  being  pushed,  as  this  cigar  can  be 
bouoht  ''direct"  and  the  retailer  has  a  chance  to  make 
an  extra  dollar  or  so.    Gerald  B.  Saunders  is  the.  local 

representative.  .  a     +u    \x<.\^ 

Rosiano  Trischitta^s  cigar  store,  South  Mam 
Street,  Pittston,  Pa.,  was  recently  damaged  by  hre, 
merchandise  covered  by  insurance.    ,        .  ^  . 

Michael  AVelsher  has  acquired  the  cigar  store  at 
685  Alter  Street,  Hazleton,  Pa. 

Some  mischievous  boy,  about  two  weeks  ago  hurled 
a  stone  through  the  window  of  the  Orpheum  Smoke 
Shop,  breaking  same  into  bits.  Mr  Ziegler,  quick  to 
respond,  had  a  large  sign  painted:  /'This  window 
smashed  bv  a  *  stone,'  our  merchandise  smashed  b} 
^prices,'  "*  I'll  say  it  was  a  good  one  , 

Paul  Savage  has  succeeded  Alex  Marrello  m  the 
cigar  business  on  East  Broad  Street,  Hazleton,  Pa. 

Francis  V.  Williams,  of  the  Otto  Eisenlohr  & 
Brothers  fame,  says,  ''Stick  to  'Cinco,'  it  will  get  you 

in  the  end.''  />,      ,  /-r        ,, 

*' Nothing  Satisfies  Like  a  Good  Cigar.  ^ 

Harrv  Blum's  "Natural  Bloom"  cigar  is  being 

worked  hard  through  here,  by  the  Liberty  Tobacco 

Companv,  Scranton,  Pa. 

Leain  to  say— "The  Tobacco  World.  . 

The  (Vmgress  Cigar  (Company's  "La  Palina  ci- 
gar  is  doing  a  lot  of  advertising  through  the  coal  helds. 
Its  iobbor  here  is  the  Sperling  Tobacco  Company. 

Business  i?  lK)oming  through  Wilkes-Barre  and 
the  surroundinu:  towns.  Our  mines,  factories  and 
sliops  are  all  working  full  time.  Plenty  of  work  means 
]>lentv  of  nionev  and  a  few  of  our  salesmen  tell  us 
tliat  orders  are 'coming  in  fast.  Wilkes-Barre  is  over 
seventy-five  thousand  population,  one  of  the  finest  lit- 
tle cities  in  the  world. 

Learn  to  say—' '  The  Tobacco  World. 

A  new  cigar  store,  billiard  room  and  barber  shop 
was  recentlv  opened  bv  Edward  Ell  at  178  South  Main 
Street  I^Ir.  Ell  carries  all  popular  brands  of  cigars, 
a  sanitary  shop  and  an  up-to-date  billiard  room.    Good 

'**wiiite  Owl"  cigars,  manufactured  by  the  Gen- 
eral Cigar  (\)mpanv,  which  are  doing  a  big  business 
throughout  tlie  world,  have  two  factories  in  our  neigh- 
borhood which  are  turning  out  thousands  of  cigars 
dailv.  The  cigars  are  well  displayed  in  all  stores. 
The  W.  D.  Coon  Company,  Scranton,  are  the  local 

agents. 

Advertisers  sa v— ' '  The  Tobacco  W  orld.  ^  , 

Waitt  &  Bond,  "Blackstones,"  are  enjoying  quite 
a  number  of  good  window  displays. 

Dick  O'Dea  is  kept  very  busy  at  the  Colombo  C  igar 
Store,  "on  the  square."  The  Colombo  is  one  of  the 
busiest  stores  in  Wilkes-Ban^e.  Dick  features  the 
"Natural  Bloom"  cigar,  and  has  a  host  of  other  good 

sfillers 

Popkv  and  Groh  have  added  a  new  edition  to 
their  ever-growing  Colombo  cigar  store,  billiard  room 


and  barber  shop  by  adding  a  "nice"  manicurist  to  take 
care  of  their  trade.    Wish  you  luck,  boys  I 

Any  information  on  cigars,  tohacco,  pipes  or  any- 
thing of  interest  to  the  cigar  mercha/nt,  will  he  an- 
swered as  best  possible  by  The  Tobacco  World.  ^ 

'^Eomeo  and  Juliets"  are  being  distributed 
tbrough  this  section  by  the  Dusel-Goodloe  Company. 
Also  their  "Robert  Emmett"  and  "Chancellor"  cigars. 

George  Lang,  of  the  Star  Tobacco  Company,  is  a 
o-reat  pusher  of  Lorillard's  "Muriel"  cigars.  George 
lays  it  takes  a  ' '  Muriel ' '  to  match  a ' '  Muriel. ' '  George 
ought  to  know,  he's  been  at  it  long  enough. 

* '  Nothing  satisfies  like  a  good  cigar. ' '  Pack  them 
in  wooden  boxes.  "Cedar  boxes"  help  the  sale  of  ci- 
gars. Tins  help  to  destroy  the  sales.  Wise  up,  Mr. 
Manufacturer.  ^  ,,,,        -,    ,,t 

Bobrow  Brothers— "Topic,"  "Bold"  and  "La 
Tosella"  cigars,  are  enjoying  big  sales  throughout  this 

section. 

Make  us  your  friend — The  Tobacco  World. 

Bill  Ziegler,  of  the  Orpheum  Smoke  Shop,  has 
about  recovered  from  his  attack  of  rheumatism,  w;hicli 
has  held  on  for  about  a  year.  Bill  has  one  of  the  nicest 
and  best-equipped  smoke  shops  in  northeastern  Penii- 
sylvania,  and  by  his  wonderful  "How-do-you-do,  has 
tiie  trade  coming  to  his  store  for  miles  around. 

T  II.  Asbury,  of  the  Bayuk  Brothers,  Incorpo- 
rated of  Philadelphia,  informs  the  writer  that  his  con- 


Ivauiman  r>roiiiers  ol,  ijuiiu>,  -l^c«   a.wx«.  -— ^V — 
of  the  largest  pipe  manufacturers  in  the  world,  have 
one  of  the  best-made  Bruyere  pipes  on  the  market  to- 
day in  their  "Kavwoodie"  line.     The  retail  price  is 
from  W  up.    Ask  for  the  K.  B.  B.  line.  .  .    .    ^        , 
Among  the  big  men  to  pay  us  a  visit  last  week 
were  Tom  B.  ISIoore,  R.  E.  Tucker,  M.  A.  Earley  and 
Vincent  Riggio,  of  the  American  Tobaccx)  Company, 
who  are  visiting  the  cities  of  importance  m  the  inter- 
est of  their  merchandise.     Mr.  Riggio  was  showing 
"Diamon<l  Bill"  one  of  the  finest  and  nicest  vacuum 
tins  that  was  ever  put  out  by  any  concern.    This  »>eaii- 
tiful  vacuum  tin  contains  no  other  but  their  wondertul 
big-sellinff  tobacc^o,   "Tuxedo,"   which  is   second  to 
their  "Bull  Durham."  Again  we  say  that  The  Tobacvo 
World,  "Diamond  Bill"  and  the  American  Tobacco 
Companv  are  pulling  together.    Call  a^ain,  gentlemen 
'*0'  K  "  cigarettes,  made  by  the  Penn  Tobacco 
Companv,  Wilkes-Barre,  are  gaining  in  favor  every 
dav.    It'^  a  19  to  1  shot,  when  "O   K.'s"  are  once 
"smoked,"  vou'll  smoke  no  other.    Many  window  dis- 
plays in  and  surrounding  Wilkes-Barre  are  featuring 
"0^  K."  cigarettes. 

Learn  to  sav— * '  The  Tobacco  W  obld.  ^ 

Now  is  the 'time  to  push  that  package  goods  so  it 
of  five  or  ten  cigars  for  the  week-end  smoker,  it  >''u 
can  sell  your  man  a  few  every  day,  you  sure  can  ^^  i 
him  a  box  of  ten.  All  you  want  is  a  bttle  "push  be- 
hind vourself . 

First  and  last  The  Tobacco  W  obld. 
William  McCabe  and  \^ictor  Borzone  are  the  n<'W 
owners  of  the  Nesbitt  Smoke  Shop,  177  South  Man 
Street,  Wilkes-Barre,  Pa.  Messrs.  McCabe  and  ^.'i- 
zone  have  made  many  improvements  t'O^,^*^^^'^^'  . 
smoke  shop,  and  have  added  a  magazine  departm.i 
to  it.  Thev  look  like  two  good  hustlers,  and  should  a  la 
strength  to  the  cigar  trade  through  Wilkes-B^ i i-- 
Plenty  of  luck,  boys ! 


{Continued  on  Page  22) 


■t:^^^^ 


■..r 


#K--Ni 


>> 


"■^s 


/J 


blend  m  c»»  ^^^^^        ^ 


'StWW 


Twenty  solid  years  of  growing  popularity 

yes,  and  respect! 


Twenty  years  ago,  Fatima  was  a 
novelty— the  first  "Turkish  Blend" 
cigarette. 

No  novelty  today — for  Fatima  has 
grown  steadily  with  the  years  not 
only  in  sales  but  in  fame  and  respect. 


More  widely  imitated,  probably, 
than  any  other  cigarette — ^yet  just  as 
distinctive  as  ever  in  richness  of  taste, 
in  mildness  and  in  delicacy  of  aroma. 

A  few  cents  more,  yes — but  you  get 
the  real  thing.  That's  the  difference. 


FATIMA 


—a  mild  cigarette 


LiooFTT  &  Myem  Tobacco  Co. 


m 


44th  year 


THE  TOBACCO  WORLD 


May  1,  1924 


May  1, 1924 


Say  You  Saw  It  in  The  Tobacco  Woeld 


Detroit  News 


{Continued  from.  Page  10) 
J  C.  Thompson,  Middle  West  representative  for 
Wertheimer  Brothers,  Batimore  Md  ^[orked  t^ie 
trade  here  last  week  on  -El  Dal  o-  and  El  Wert 
cie-ars.  Mr.  Thompson  is  now  making  his  home  in  io- 
ledo,  Ohio,  and  we  will  no  doubt  see  his  smihng  fa<?e 
in  our  midst  quite  fr^uently.  «    tt-i^ 

Bob  Ellis,  of  San  Martin  &  Leon,  Tampa,  Fla., 
called  on  the  trade  here  last  week.  Bob  says  he  is 
having  very  fine  suocess  with  his  Ime  throughout  the 
different  sections  of  the  country.  .  . 

R  E  Christie,  vice-president  of  the  American  Ci- 
gar Company,  has  l>een  with  us  for  a  few  days  con- 
ferring with  his  distributor,  John  T.  Woodhouse  ^ 
C^m  anv,  on  the  sales  of  -Chancellor;;  and  ^'^a  Pre^- 
erencia-  cigars.  Both  of  these  well-known  brands 
have  a  wide  distribution  here.  ^  ,  x  *  ^ 
Fred  Cooper,  manager  of  the  cigar  departmeiit  at 
the  Union  League  Club,  has  beeii  confined  tx)  the  Prov- 
idence Hospital  with  an  infection  of  the  foot.  1  red 
.avs  he  enjoved  the  rest  in  the  -Horse-pistor ',  and  the 
I  e'autiful  nurses.  Oh!  how  wonderful  they  were  to  him. 
Manuel  Fernandez,  of  Jacksonville,  Fla.,  gave  the 
citv  the  onceover  last  week  and  reports  business  very 
Hatisfactory  all  along  the  route  recently  covered 

Fred  W  Bailev,  formerly  of  the  Bailey-^  ilkins 
(\)nipanv,  has  opened  quarters  on  Jefferson  Avenue 
Wes  ,  aiul  is  doing  a  cigar  brokerage  business.  His 
brancis  are  -Don  Antonio-  (H.  M.  Bock  &  Company  , 
-Meditation-  (AV.  K.  Gresh  &  Company),  and  Fan- 
clu)  Arango-  (Wm.  J.  Siedenberg  <^^<>[P;^^^t^«^^^^^^^^^ 

Vincent  Riggo,  vice-president,  and  J.  K.  l^letcnei, 
sales  manager  of  the  American  Tobacco  Company, 
were  recent  visitors  to  the  Motor  City,  in  the  inter- 
ests of  the  -Lucky  Strike-  cigarette  campaign. 

R  M  C.  Glenn,  president,  and  E.  A.  Rosemoncl, 
Michigan  and  Indiana  representative  of  Seidenberg  &) 
Company,  manufacturers  of  -Roi-Tan-  cigars  have 
been  with  us  for  a  few  days,  looking  over  conditions 
regarding  tlie  sales  of  *'R()i-Tan"  cigars  on  the  De- 
troit market.  p 

Samuel  Adler,  western  representative  ol  H..  cop- 
per &  Co.,  Incorpoiated,  manufacturers  of  ** Popper  s 
Ace-  cigars,  has  been  rusticating  .n  our  midst  for  sev- 
eral weeks  in  the  interest  of  this  popular  brand.  Ihe 
Howos-Shoemaker  Company  are  tiie  local  distributors 

of  the  ** Popper's  Ace.-  .  ,      ^.         ^  ,. 

Kddie  Halsey,  of  the  Field  Cigar  Corporation, 
manufacturers  of*  the  famous,  **T.-R.-  cigars,  has  re- 
turned from  an  extended  trip  in  the  State  of  Indiana, 
where  he  reports  the  **T.-R.-  cigar  to  be  repeating 

in  wonderful  style.  i    ^  ti  u 

It  is  reported  in  the  trade  this  week  tliat  1^  aber, 
i\w  &  Gregg,  Incorporated,  has  secured  the  lease  for 
tiie  cigar  stands  in  the  Book-(^adillac  Hotel,  which  is 
now  under  construction  at  Washington  Boulevard  and 
Michigan  Avenue. 

The  Central  Cigar  Company's  team  won  the  cnam- 
pionsliip  in  the  Pontchartrain  Bowling  Tveague  and  car- 
ried awav  the  honors  of  the  season.  The  line-up  was 
(^arl  Bliith,  Jlmmie  Conway,  Fred  Laning,  Have 
T^Iackav  and  Fred  Hume.  A  big  party  was  staged  for 
the  winners,  and  the  company's  officials  joined  m  the 
merry  party  and  the  loving  cups  were  freely  passed. 

Harry  Parr,  division  manager  of  the  *' Chancel' 
lor"  Department  of  the  American  Cigar  Company,  for 
the  State  of  Michigan,  has  returned  from  a  two  weeks 


visit  through  the  State  in  the  interest  of  *' Chancel- 
lor" cigars.  Harry  reports  conditions  very  good  all 
over  the  route  covered. 

John  A.  Campbell  and  H.  L.  Wadsworth,  of  the 
Wadsworth-Campbell  Box  Company,  have  returned 
from  a  business  trip  through  the  State  of  Pennsyl- 

John  B.  Thatcher,  of  the  American  Box  Supply 
Company,  is  on  a  trip  through  the  State  of  New  York. 
From  last  reports  the  office  force  was  working  over- 
time, writing  up  rush  orders  that  John  is  sending  in 
for  immediate  shipment. 

*"  Robbers  tvho  took  only  the  best  brands  from  a 
cigar  store  are  believed  by  the  police  to  have  bten  on 

to  the  ropes.''  p  o    i   i.. 

Harry  Bassett,  western  representative  ot  Park  &! 
Tilford  Company,  has  returnetl  to  Detroit  from  a  tn]) 
of  several  months  in  the  Far  West.  Harry  says  it 's 
wonderful  countr>^  out  that  way  but  he  likes  dear  old 
Michigan  and  had  to  come  back.  ^  ^t      ^ 

Dick  Tobin,  Michigan  representative  of  the  (con- 
tinental Tobacco  Company,  Incorporated,  New  York 
and  Richmond,  Va.,  is  doing  some  very  effective  work 
on  the  distribution  of  **  Barking  Dog"  smoking  mix- 
ture and  ^'Barking  Dog"  cigarettes.  ^^DunhiU-  mix- 
ture, another  product  of  the  company,  is  also  getting 
a  very  nice  distribution,  and  Dick  is  always  on  the  .]ob 
with  a  pack  of  *' Barking  Dogs"  and  they  never  bite. 

Mr.  J.  C.  Thebut,  representing  the  Hav-A-Tampa 
Cigar  Companv,  Tampa,  Fla.,  has  been  making  the 
rounds  of  the  trade  here  for  the  past  two  weeks.  The 
*' Hav-A-Tampa"  cigar  enjoys  a  very  fuie  distribution 
here  and  a  splendid  repeat  business  on  its  many  sizes. 
OUver  Hamel,  formerly  with  the  X  Cigar  Com- 
panv, Grand  Rapids,  Mich.,  has  accepted  a  position 
with  the  G.  H.  P.  Cigar  Company,  and  will  cover  the 
Jackson  and  Battle  €reek  territory  which  was  tor- 
merly  w^orked  by  M.  Stradley,  who  has  been  promote* 
to  the  managership  of  the  G.  H.  P.  branch  at  Grand 

Rapids.  ^^       ^r    ,        .      1^  X    u 

Weather  complaint:  A  New  Yorker  m  petroit 
from  Sundav  to  Wednesday  stated  he  lost  all  his  taith 
in  Michigan  weather.  During  the  three  days  he  was 
in  town,  he  said,  it  rained,  snowed,  froze  got  hot,  etc. 
'*lf  there  is  anv  weather  in  the  world  that  Michigan 
doesn't  have,  I  would  like  to  see  it,-  he  lamented  as  he 
pushed  his  wav  through  a  cold,  driving  ram.  VVn'^ii 
1  left  New  York  we  had  summer  and  then  I  come  m  re 
for  a  few  days  and  find  this.  Back  to  New  York  tor 
mine  where  auto  fenders  aren't  dented,  used  ears 
aren't  as  plentiful,  and  the  weather  is,  at  least,  con- 
sistent.- 


'y%iXc^  (r^AJ^hf^^^^ 


CIGARETTE  NEARLY  COSTS  MAN  LIFE 
Joseph  Blakely,  twenty-nine,  4835  Ridge  A^ven 'e, 
probably  owes  his  life  to  two  of  his  American  Le^n.  i 
comrades  who  came  to  his  rescue  last  Thursday  ni^Ut 
when  he  w^as  attacked  by  a  huge  dog. 

Blakely  was  attending  a  rehearsal  of  a  play  to  )« 
presented  by  the  Thomas  E.  Emery  Post  of  the  Am  -i 
can  T^gion,  at  407  Green  Lane.    He  had  gone  out.--ie 
t(»  smoke  a  cigarette  when  the  dog  attacked  him. 

His  shouts  attracted  Thomas  A.  paughan,  4<  ;0 
Tower  Street,  and  Louis  Metzinger,  *1^  Hennt.  e 
Avenue,  who  ran  to  his  aid.  Metzinger  knocked  iie 
dog  unconscious  with  a  billiard  cue. 


iENATE  AGREES  TO  ELIMINATE  PROVISO  THAT 
TOBACCO  FARMER  IS  LEAF  DEALER  FROM 
REVENUE  BILL 

Washington,  D.  C. 

Elimination  of  the  Senate  finance  committee's 
proviso  that  a  farmer  or  grower  of  tobacco  shall  not  be 
regarded  as  a  dealer  in  leaf  tobacco  in  respect  to  the 
loaf  tobacco  produced  by  him,  and  adoption  of  the 
'  louse  provisions  of  the  revenue  bill  to  the  effect  that 
'  a  farmer  or  grower  of  tobacco  or  a  tobacco  growers ' 
i'o-operative  association  shall  not  be  regarded  as  a 
lealer,-  was  agreed  to  by  the  Senate  on  April  29 
tiirough  the  efforts  of  Senators  Stanley,  of  Kentucky, 
Simmons,  of  North  Carolina,  and  Fletcher,  of  Florida. 

Senator  Stanley  pointed  out  that  while  the  com- 
mittee amendment  exempted  the  farmer  from  the  regu- 
lations applying  to  dealers,  if  one  man  took  the  tobacco 
( rops  of  two  or  three  others  and  acted  as  selling  agent 
he  w^as  immediately  classed  as  a  dealer  and  subject  to 
all  the  restrictions  surrounding  dealers. 

Tobacco  differs  from  all  other  agricultural  crops, 
1  he  senator  pointed  out,  in  that  it  is  sold  entirely,  with 
the  exception  of  a  few  pounds,  to  organized  purchas- 
ers. Liggett  &  Myers  buy  one  type  of  tobacco,  the 
American  Tobacco  Company  another  and  so  on  down 
the  line.  He  pointed  out  that  a  grower  may  sell  his 
tobacco  to  an  ultimate  consumer,  under  the  law,  but 
that  a  dealer  must  sell  either  to  another  dealer  or  to 
a  manufacturer;  that  if  any  man  except  the  farmer 
liimself  sells  a  leaf  of  tobacco,  no  matter  whether  it 
is  manufactured  or  not,  to  a  consumer,  he  must  pay  a 
tax  and  must  make  report  or  become  liable  to  heavy 
fines  and  liabilities;  and  that  the  Senate  committee 
amendment  would  make  subject  to  the  same  regula- 
tions and  restrictions  any  person  selling  the  tobacco 
crop  of  another,  whether  or  not  on  a  co-operative  basis. 

The  adoption  of  the  House  provisions  was  op- 
posed by  Senator  Smoot,  of  Utah,  chairman  of  the 
tinaiice  committee,  on  the  ground  that  it  freed  the 
co-operative  selling  organizations  of  the  necessity  of 
keeping  books,  and  that  records  were  essential  if  the 
(Joveniment  were  to  make  sure  that  all  taxes  were  col- 
lected. He  expressed  his  willingness  to  free  the  co- 
operatives from  onerous  restrictions,  and  the  Senate 
finally  agreed  to  adopt  the  House  provisions,  with 
the  addition  of  a  clause  requiring  co-operative  associa- 
tioiKs  to  keep  records  of  all  purchases  and  sales. 

LINZ. 


44th  year 


21 


MANNIE  PEREZ  VISITING  IN  THE  NORTH 
Genial  Mannie  Perez,  of  the  firm  of  Marcelino 
Perez  &  Company,  Tampa,  is  visiting  his  many  friends 
ill  the  North  in  the  interest  of  his  brands,  "Tuval,'' 
"i^unt  Pontchartrain,'^  and  **Redencion.'*  These 
}u  inds  are  clear  Havana,  made  in  bond,  and  are  grow^- 
iii.;  in  popularity  daily. 

ADOLPH  FRANKAU  MAKES  ASSIGNMENT 
According  to  the  Philadelphia  FuhWc  Ledger, 
A(i(ilph  Frankau  &  Company,  Incorporated,  129  Fifth 
Ax.Miue,  New  York  City,  importers  of  smokers'  arti- 
cles, made  an  assignment  on  April  30th  to  Harr>^  N. 
A\ .  ssel. 


OOC.  ROSEBRO  RESIGNS  FROM  PORTO  RICO- 
AMERICAN 
Announcement  has  been  made  that  W.  \V.  (Doc.) 
'K(  ^ebro,  who  has  been  representing  the  Porto  Rico- 
Aiicrican  and  the  New  York-Tampa  Cigar  Companies, 
lm>  resigned  his  position  with  them.  His  plans  for 
ill'   future  have  not  been  announced. 


Make  This  Insurance  Policy 

Your  SELLING  Policy 

The  unique  Milano  Insurance  Policy,  which  is  the  greatest  protection 
ever  given  the  smoker  and  the  dealer,  is  the  basis  of  a  powerful  adver- 
tising campaign  now  running  in  Collier's  Weekly,  Saturday  Evening 
Post,  American  Magazine,  American  Golfer,  and  sixty  other  publications 
totalling  over  10,000,000  circulation. 

♦        ♦         ♦        * 
You  know  from  experience  that  the  Milano  has  always  been  a 
popular  pipe — an  item  of  merchandise  enjoying  a  brisk  de- 
mand, and  paying"  you  a  comfortable  profit. 

You  wUl  learn  from  experience  how  the  aggressive  adver- 
tising campaign  now  running  in  the  interests  of  Milano  will 
increase  its  popularity,  and  boost  your  profits  beyond  any  you 
ever  made  selling  pipes. 

These  are  not  mere  claims,  made  to  pep  you  up  and 
load  you  up — because  Milano  advertising  is  not  ordinary  ad- 
vertising. It  is  advertising  with  real  ideas,  real  facts  about  a 
piece  of  quality  merchandise,  and  real  money  behind  it.  Take 
advantage  of  its  great  selling  force  by  stocking  up  to  meet  the 
demand.  Tie  up  to  it  by  featuring  Milano  Pipes.  Above  all 
display  the  Policy  in  your  window.  Order  Milanos  from  your 
jobber  now,  write  us  direct  for  Insurance  Policies  to  pack  with 
pil>es  already  in  stock  and  to  use  as  counter  and  window  dis- 
plays. 

'Jti  t.'k)  a  6* 

WM.  DEMUTH  &  CO. 


WD 


230  Fifth  Avenue,        NEW  YORK 
World's  Largest  Manufacturers  of  Fine  Pipes 


LA^ 


Qhe  Insured  Pipe 


22 


44th  year 


THE  TOBACCO  WORLD 


May  1,  1924 


May  1,  1924 


Say  Tou  Saw  It  in  The  Tobacco  Woeld 


44th  year 


23 


Wilkes-Barre  News 


(Continued  from  Page  18) 

The  Colombo  Cigar  Store,  on  Public  Square,  have 
added  a  lunch  counter  to  their  ever-growing  business. 
Matty  Owens,  a  mighty  fine  feUow,  is  in  charge. 

*^  Stick  to  Cinco,''  Eisenlohr's  famous  cigar,  is  be- 
ing put  up  in  a  five-for-thirty-seven-cent  package.  It 
ought  to  be  a  big  seller.  . 

McManus  and  Dailey,  of  the  comer  agar  store, 
have  a  wonderful  and  unique  display  in  their  windows 
of  P.  Lorillard^s  small  cigars  and  tobaccos. 

The  American  Tobacco  Company's  **  Tuxedo  'to- 
bacco, which  is  now  selHiig  at  twelve  cents  a  can,  has 
increased  in  sales  100  per  cent. 

Who's  Diamond  BilU    Ask  The  Tobacco  World, 

they  know.  ^       .  . 

J  O.  Dill  Company's  ^'Dill's  Best"  is  now  going 
better  all  the  time.  A  local  representative  has  helped 
to  increase  this  brand.  . 

J  M.  Yeager's  Sons,  the  fast-growmg  newest  oob- 
bing  house  in  W  ilkes-Barre,  are  now  selling  their  mer- 
cliandise  at  10  per  cent.,  but  all  sales  are  for  cash, 
and  believe  yours  truly,  they  have  the  rest  guessing. 
They  tell  me  that  their  business  has  increased  so  much 
that  they  expect  to  put  on  a  new  truck. 

M  L.  Nolan,  Wilkes-Barre  representative  for  the 
American  Tobacco  Company,  is  a  hustUng  salesman, 
with  the  American  Tobacco  Company  at  heart.  1£ 
Mike  can't  sell  you,  nobody  will.  Mike  is  a  regular  tel- 
low,  and  you  can't  help  but  like  him,  as  he  has  the  per- 
sonality—and that  helps  a  lot  these  days. 

WilUam  King,  of  the  A.  B.  Cunningham  Company, 
Philadelphia,  Pa.,  was  a  recent  visitor  through  Wilkes- 
Barre.  Bill  tells  me  that  he  is  the  *'king"  of  salesmen 
with  his  company,  the  A.  B.  C.  Company.  Bill  reports 
business  good  on  his  trip. 

William  Moaks,  with  the  Star  Tobacco  Company, 
is  a  great  pusher  of  Waitt  &  Bond's  **Blackstone"  ci- 
gars.   George  has  them  well  placeil  in  all  stores. 

Alexander-AVills  Company,  jobbers  of  many  arti- 
cles, have  added  a  new  side  line  to  their  ever-growing 
business.  These  are  ice  cream  pails,  ice  cream  spoons, 
dippers,  shakers,  bags,  cones  and  many  other  useful  ar- 
tides.  Well,  bovs,  this  surely  is  the  season  for  the  ice 
cream  trade.    Many  cigar  stores  are  now  selling  ice 

cream  and  soft  driiiks.  ,   .  ,  i         i?  at,. 

Do  pipe  deals  pay!  a«ked  a  local  .lobber  of  Mr. 
William  G.  Ziegler,  of  the  Orpheum  Smoke  Shop.  1  U 
say  so,"  was  Ziegler's  quick  reply.  Put  on  any  kind  ot 
a  good  deal  (but  it  must  be  good),  and  you  can  seU 
enough  pipes  in  one  week  to  cover  a  square  block.  Ask 
Ziegler— he  knows. 

Learn  to  say— ** The  Tobacco  World. 

Tom  B  Moore,  district  manager  for  the  American 
Tobacco  Company,  says  you  can  get  100  cigarettes  out 
of  two  (2)  bags  of  ''Bull  Durham."    ''Diamond  Bill 
sez,  "Try  and  get  it!" 

Chas.  Kalmantz,  formerly  head  salesman  of  the 
Colombo  Cigar  Store,  has  resigned  his  position  to  get 

a  road  job.  i      •    i 

Emil  Ziegler  is  a  first-class  tobacconist  and  a  jack- 
of-all-tradesman.  Emil  makes  cigars,  repairs  pipes, 
sells  diamonds,  and  his  biggest  asset  m  business  is 
selling  amber  beads.  Then  again,  he'll  go  out  of  his 
way  to  do  a  fellow  a  good  turn.  That-a-boy,  Emil  I 
Always  First— The  Tobacco  World.  • 
Boost  the  slogan:  "Nothing  Satisfies  Like  a  Good 
Cigar."    Let's  do! 


In  the  next  issue  of  The  Tobacco  World  "Dia- 
mond Bill"  will  have  many  interesting  remarks  for 
our  readers,  under  the  heading,  "In  and  About  Wilkes 

Barre. ' ' 

Yours  very  truly, 

"DIAMOND  BILL." 


PROPOSED  ADVERTISING  CAMPAIGN 

(Continued  from  Page  9) 

Joseph  F.  Cullman,  Jr.,  of  Cullman  Bros.,  New  York, 

N.  Y. 
Julian  S.'  Bach,  of  Elias  Bach  &  Son,  New  York,  N.  Y. 
Nathan  I.  Bijur,  of  E.  Rosenwald  &  Bros.,  New  York, 

N.  Y. 
John  H.  Duys,  President,  H.  Duys  &  Co.,  Inc.,  New 

York  N.  Y. 

This  Committee  has  given  Co-operative  Advertis- 
ing most  serious  thought  and  consideration  and  the 
question  has  been  further  discussed  at  a  number  of 
meetings  of  its  sub-committee  headed  by  Mr.  William 
Best,  Vice-President  of  the  General  Cigar  Conapany. 
In  all  these  discussions,  we  have  been  favored  with  the 
ad\dce  of  most  eminent  advertising  experts,  whom  we 
are  privileged  to  have  on  our  membership  rolls.  These 
experts  have  co-operated  in  splendid  fashion  in  the 
effort  to  find  wavs  and  means  of  promoting  the  cigar 
business,  giving  most  freely  of  their  time  and  sen- 
ices  and  they  have  rendered  invaluable  help  to  tlie 
Committee  and  through  them  to  the  industry  at  large. 
As  yet,  however,  no  decision  on  Co-operative  Advertis- 
ing has  been  reached.  .     ,     .        -u     • 

The  existing  status  of  the  country's  cigar  business 
continues  to  keep  the  question  of  Co-operative  Adver- 
tising in  the  forefront  and  for  this  reason  we  are  de- 
sirous of  definitely  ascertaining  the  views  of  the  txade 
for  the  guidance  of  our  Committee  having  the  subject 

matter  in  charge.  „    .      /m  a-       a,i 

It  is  unnecessary  to  state  that  a  Co-operative  A<I- 
vertising  campaign,  to  be  effective,  must  be  earned  on 
on  an  extensive  and  nation-mde  scale  and  probably 
\vi\\  require  a  minimum  of  several  hundred  thousand 
dollars  a  year  for  a  period  of  several  years 

How  can  the  necessary  funds  be  raised!  I  he  sus?- 
gestion  was  made  at  our  last  Convention  and  has  been 
repeated  several  times  since,  that  such  a  fund  could  he 
raised,  if  the  cigar  manufacturers  of  the  countir  woul( 
tax  themselves  five  or  ten  cents  for  every  thousaiul 
cigars  manufactured,  with  contributions  in  proper  pio- 
portion  from  leaf  dealers,  boxmakers,  lithographeis 
and  others  interested.  .    . 

It  goes  without  saying  that  no  trade  associatim 
has  the  power  to  levy  any  taxe^s  or  assessments  up  a 
the  trade  and  it  follows  therefore  that  such  at  I 
could  only  be  made  up  from  purely  voluntary  contiUu- 

'''''would  you  be  willing  to  tax  yourself  along  tl.e 
lines  indicated  for  the  pun^ose  of  a  general  Co-ope  - 
tive  Advertising  campaign  to  increase  the  cigar  mi  i- 

Please  understand  that  your  expression  %m11  v 
bind  you  in  any  way.    Your  advice  will  be  rep. 
merely  as  tentative  to  be  used  oniy  for  the  enlight 
ment  of  our  Committee  in  reaching  a  decision  as    o 
the  feasibility  of  undertaking  a  campaign  of  this  en 

acter  at  the  present  time.  i^awllv    -o 

The  importance  of  this  question  need  hardl>     t 
emphasized.    We  earnestly  hope  therefore  that  we  n 
be  favored  with  frank  expressions  on  this  suboeot,  wn 
needless  to  say  will  be  niost  Wghly  tqipre^^^^^  ^ 

TOBACCO  MERCHANTS  ASSOCIAIl'  ^>i 
OF  THE  UNITED  STATES. 


Business  Building 


(Continued  from  Page  14) 

**Two  things  made  me  succeed,"  said  he.  *'I  han- 
dled good  goods,  and  I  made  myself  liked." 

There  you  are.  Friend  Proprietor,  Friend  Clerk. 
A  Pointer.  Worth  ten  thousand  berries.  Free  to  you. 
Xo  charge. 

You  can  easily  handle  good  goods.  You  can  make 
yourself  liked.  If  you  don't  know  how  write  this  de- 
partment and  I  will  give  herein  a  full  recipe. 

Cj3    Cj3    CJ3 

Indications  point  to  good  business,  and  our  busi- 
ness leaders  with  far-seeing  vision  are  planning  to 
make  good  business  permanent. 

May  success  attend  their  efforts!   ' 

But  the  little  fly  which  is  crawling  around  in  the 
ointment,  may  be  that  business  is  walking  around  on 
stilts  which  are  a  leetle  too  high,  and  that  it  may  per- 
force get  shorter  ones. 

If  this  is  the  case — mind  you,  I  don't  say  it  is — 
then  the  stress  and  strain  and  competition  will  slowly 
develop,  which  means  that  a  dealer  must  do  a  leetle 
walking  of  the  floor  o 'nights. 

A  wise  man  sees  the  danger  when  the  cloud  is  no 
larger  than  a  man's  hand.  The  unwise  waits  until  the 
threatening  cloud  fills  all  the  sky. 

Why  not  be  wise! 

Why  not  turn  yourself  into  a  business  expert,  into 
an  investigating  committee  of  one!  Go  over  all  your 
business  with  a  cold,  stern  and  critical  eye.  See  where 
it  can  be  improved — with  paint,  with  a  larger  show 
window,  with  better  fixtures,  with  new  showcases,  with 
better  arrangement  of  goods.  Then  get  in  front  of  the 
glass  and  give  the  owner  a  careful  once-over.  Is  he 
well-groomed;  has  he  a  pleasing  expression;  does  his 
face  indicate  friendship,  good-fellowship,  life,  enthusi- 
asm! 

Consider  every^thing.  Ever>^thing.  Get  in  trim, 
like  a  prizefighter,  for  the  stress  and  strain  of  the  days 
tliat  are  to  come. 


"DEMUTH  BRUYERE"  PIPE  NOW  $7 
No  Increase  in  Price  to  the  Trade 

This  will  come  as  good  news  to  the  retail  merchant. 
A^'m.  Demuth  &  Company,  makers  of  '*Demuth  Bru- 
>  re,"  are  now  featuring  this  finest  of  pipes  at  $7 
each.  As  no  change  has  been  made  in  the  price  to  the 
tiade,  this  means  that  the  dealer  is  practically  being 
li  uided  an  extra  dollar  with  every  ** Demuth  Bruyere" 
1'  pe  he  buys  and  sells.  This  will  inin  into  real  money, 
b  cause  the  demand  for  this  ultra-fine  pipe  is  climbing 
a^  a  great  rate.  For  some  time  dealers  have  been  writ- 
ii  T  and  urging  Wm.  Demuth  &  Company  to  take  this 
fi*  p,  and  now  they  are  doing  it  and  passing  the  extra 
I'  ')fit  along  to  the  trade. 

At  $7  the  ** Demuth  Bruyere"  will  still  be  the  out- 
8^  tiiding  value  among  quality  pipes.  It  is  recognized 
u  iyersally  as  being  in  every  respect  the  equal  of  pipes 
*^'  ling  at  several  dollars  more. 

Those  dealers  who  already  have  **  Demuth  Bini- 
Vrie"  display  cases  in  their  stores  can  procure  new 
$'  labels  for  their  showcases  bv  writing  direct  to  Wm. 
!>•  muth  &  Company,  230  Blfth  Avenue,  New  York  City. 


Marshall  Field 
Cigars 

Distinctive    Stuality 


HOWARD  F.  PENT 

PRESIDENT 

The  Goraza  Cigar  Co. 

SEVENTH  AND  CHERRY 
STREETS 

PHILADELPHIA,  PA. 


WAIl'l'  &  BOND 

Blackstone 

CIGAR 

Havana 

Fitter 

Jibsotutetif! 

24 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


May  1,  1924 


A  BETTER 
CIGAR 


for  lOc 


99 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


"BEST  OF  THE  BEST 


99 


M.,uf,c»ur>d  br  ^   SANTAELLA  Ac  CO. 

Office,  1181  Broadway,  New  York  City 

FACTORIES:     Tampa  and  Key  Wt$l,  Florida 


aicin|ier0  ot  tbe  in^uetrs  ar«  cotDlalls  tnvitc&  wbcn  in 
pbilaDelpbta  to  malie  tbe  otRcee  ot 

?Cbe  ZIobacco  Morlb 

tbelt  bcabquarteta,  anb  to  mahc  uec  ot  out  eervtcce 
m  ans  anb  all  wa^a.  for  contctcncea  a  private  otnce 
will  be  placeb  at  tbeit  biepoeal,  tt  beaiteb.  "Remembec 
tbe  abbreaa,  230  Cbeatnut  Street,  pbilabelpbta,  pa. 

UeUpbone,  Xombarb  17(8 


CLASS  D  MAKES  GAIN  IN  MARCH 

The  following  comparative  data  of  tax-paid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are  obtained 
from  the  statement  of  internal  revenue  collections  for 
the  month  of  March,  1924,  and  are  issued  by  the  bureau. 
(Figures  for  March,  1924,  are  subject  to  revision  until 
published  in  the  annual  report.) 

Products  March,  1923  March,  1921 

Cigars  (large) 

Class  A No. 

Class  B No. 

Class  C  No. 

Class  D No. 

Class  E No. 


215,550,897 

124,983,172 

222,523,613 

9,025,053 

2,431,955 


201,931,490 

112,357,378 

190,302,886 

9,671,275 

1,632,083 


Total  ..  574,514,690    515,895,112 

Cigars   (small)  ". No.      49,954,700      51,905,313 

CigarettU  (large)   No.        1,422,075        1,023,407 

Cigarettes    smfll     No.  5,043,326,540  5,268,703,34(2 

Snuff   manufactured       .lbs.        4,181,993        3,491,70/ 
Tobago,    manufactured. lbs.       32,269,394      31,3o5,515 

Note-  The  above  statement  does  not  include  tax- 
paid  products  from  Porto  Rico  and  the  Philippine 
Islands.  This  information  is  shown  in  inclosed  supple- 
mental statement. 

Supplemental  Statement 

Tax-paid  products  from  Porto  Rico  for  the  month 

of  AIfl.rcli  * 

^  Products  March,  1923  March,  19U 

^'^  Oal^ A '^ No.  8,716,650  8,925,075 

Class  B No.  101,400  759,700 

Class  C No.  2,053,780  1,641,450 

Class  D No.  20,025  1,675 


Total    

Cigars   (small)    No. 

Cigarettes  (large)   No. 

Cigarettes  (small)   No. 

Tax-paid  products  from 
the  month  of  March : 

Products 
Cigars  (large) 

Class  A No. 

Class  B  No. 

Class  C  No. 

Class  D No. 

Class  E  No. 

Total    


10,891,855      11,327,900 

1,000,000 

30,000  502,500 

2,400  25,000 

the  Philippine  Islands  for 

March,  1923  March,  1924 

21,684,795  12,895,270 

237,050  271,060 

207,309  170,188 
20 

125  90 

22,129,299  13,336,608 


1,000 

76,527 
9 


^^rettes  (large)   No.  ^^^„,^ 

Cigarettes    (small)    ....No.  282,740 

Tobacco,  manufactured  .lbs.  36 

Note:  Quantities  of  tax-paid  products  shown  n\ 
above  statements  are  indicated  by  stamp  sales  reported 
for  the  month. 

IMPORTS   OF   CIGARETTE   PAPER   INTO 

GUATEMALA 


according  to  a  report  receniiy  ^^''''\1^'  ''V;"  i\h  -n 
Philip  Holland  at  Guatemala  City.  The  bulk  ot  tlh -^ 
imports  come  from  the  United  States,  which  furmn  1 1 
111,994  pounds,  valued  at  $17,416,  and  from  bpjm, 
which  furnished  75,933  pounds,  valued  at  $19,01».  nt 
eeipts  from  France  and  Germany  were  comparatn- ) 
small,  amounting  to  2300  pounds,  valued  at  $l^tH  .  m 
the  case  of  the  former  and  3039  pounds,  valued  ai 
'*^"722,  in  the  case  of  the  latter. 


May  1, 1924 


Say  You  Saw  It  in  The  Tobacco  Wobld 


44th  year 


25 


If  8  Good 

because  it*i 

PORTO  RICAN 


Time  to  face  the  Facts 

FACT  No.  1. — "All  American  types  taken  at 
very  high  prices" — from  an  Amsterdam 
cable. 

FACT  No.  2. — Porto  Rican  tobacco  con- 
sumption is  increasing  constantly. 

FACT  No.  3. — Domestic  cigar  consumption 
is  not  increasing. 

FACT  No.  4. — Production  costs  are  rising. 

FACT  No.  5. —  Cigars  cannot  stand  any  in- 
creased cost  burden. 

FACT  No.  6. — You  can  make  good  cigars 
at  less  cost  by  using  Porto  Rican  tobacco. 

The   rising  tide   of  approval — 

In  1921—15,330,000  lbs. 
In  1922—25,883,000  lbs. 


The  White  Stampi 

say  it's 

PORTO  RICAN 


GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 


136  Water  Street      /.  F.  Vazquez 
New  York  Agent 

Send  for  free  copy  "Tobacco  Trade  Notes*' 


Telephone 
John  1379 


THREE  DETROITERS  ENJOYING  OUTING 


WHITTIER  bound  for  HAVANA 

New  York,  April  19, 1924. 

At  the  invitation  of  cigar  manufacturers  who  are 
supporting  the  campaigns  of  the  American  Fair  Trade 
League  for  honest  branding  of  tobacco  products  and 
for  standard  price  legislation,  Edmond  A.  Whittier, 
seoietai  y-treasurer  of  the  League,  started  today  on  a 
trip  to  Florida  and  Cuba.  He  will  confer  with  members 
of  the  League  in  Tampa,  Key  West  and  Havana  as  to 
the  best  means  to  enforce  the  law  against  misbranding, 
with  the  special  purpose  of  preventing  the  misuse  of 
the  names  of  those  cities  in  cigar  advertising. 

During  the  past  year  the  League  has  issued  more 
than  100  complaints  against  manufacturers  who  mis- 
used the  term  ** Havana"  to  designate  cigars  not 
wholly  composed  of  Cuban  grown  leaf,  with  the  result 
that  more  than  80  per  cent,  have  already  given  deftnita 
pledges  to  abandon  this  practice. 

Mr.  Whittier  expects  to  return  about  the  middle  of 
May.  ;    I 


Heading  hit  to  riglit:  Herman  Lieberman,  of  the 
<^'<  itral  Cigar  Stores;  George  H.  Stone,  ** Personality 
B<  stor,"  New  York-Tampa  Cigar  Company;  K.  E. 
W  (kins,  of  the  Watkins  Cigar  Stores  C^)mi)any.  En- 
i<'>  ing  the  spring  outing  of  the  Aviation  Country  Clul^ 
Oieene  Lake,  Mich. 


«TH1  AMERICAN  CIGAR"  BY  CARL  WERNER 

The  American  Mercury ,  edited  by  those  estimable 
gentlemen,  H.  L.  Mencken  and  George  .Jean  Nathan, 
provides  in  the  May  issue  a  vehicle  for  Carl  Avery 
Werner  to  give  to  an  anxious  public  the  "low-down" 
on  the  cigar  industry.  It  is  doubtful  if  there  will  b© 
any  disagreement  with  his  historical  statements,  and  if 
intimate  knowledge  is  a  firm  foundation  for  an  opini(m, 
his  expressed  views  are  to  be  accepted  without  ques- 
tion. 


1 


26 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


May  1,  1924 


Tobacco  Merchants'  Association 
Registration  Bureau,  ^w  york  cnr 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A-An  .llowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
thants'  Asiociation  on  each  regiitration. 

REGISTRATIONS 
PAX:-43,765.    For  pipes,  cigar  and  cigarette  holders,  and  all  goods 
belo^ng  to  the   class  of  tobacco   sundries  or   smokers    articles. 
Apdi  4,^924.     Wolf  Bros.,  London,  England,  and  San  Francisco. 

ChImNEY  ROCK:— 43,766.  For  cigars,  little  cigars  clieroots  and 
stoeies      April  11,  1924.     B.  E.  Robbins,  Charlotte,  N.  C. 

BLOWING  ROCK:— 43.767.  For  cigars,  little  cigars,  cheroots  and 
stoffies.     April  11,  1924.     B.  E.  Robbins.  Charlotte    ^•>- 

SANTA:— 43:768  For  all  forms  of  smoking  and  chewing  tobacco 
and  snuff.     April   18,    1924.     The  Clark  &  Snover  Co..  Scranton, 

CIGAR    BROWN:— 43,769.     For    cigars,    cigarettes    and    tobacco. 

Aoril  ^5    1924.     F.  M.  Howell  &  Co.,  Elmira,  N.  \. 
AIM  WELL  :-^3,770.    For  cigars.     April  23,  1924.    American  Mer- 

Am  WELt:^'3:7YL'''For'c^^^^       April  23,  1924.    American  Mer- 

cantile  Co.,  Kansas  City,  Mo.  ,v^.       »         •          xm 
AIMWEL:-^3,772.     For  cigars.     April  23.   1924.     American   Mer- 
cantile Co.,  Kansas  City,  Mo.  ^,       .    o    %noA      \\r    \u,\ 
BROOK  TROUT:^43,773.    For  cigars.  March  8,  1924.     W.  Mul- 

ford  &  Son,  Unadilla,  X.  Y.  ^,    .«,^      ^    t>    n         u  i 

BLON-ET:-^3,774.     For   cigars.     March  31.  1924.    C.  B.  Henschel 

Mfg.  Co.,  Milwaukee,  Wis.  .  >,      u  m   1004 

YBOR  CITY  STRAIGHTS:— 43,775.    For  cigars.    March  10,  1924. 

Y.  F.  O'Halloran  &  Son,  Tampa,  Tla. 
MISSING:— 43,776.     For  cigars,  little  cigars,  cheroots  and  stogies. 

April  11,  1924.     B.  E.  Robbins,  Charlotte,  N.  C. 
PHINEAS   DAVIS:— 43,752.     For   cigars,   cigarettes   and   tobacco. 

April  7,  1924.     F.  M.  Howell  &  Co,  Elmira,  N.Y. 
T-M-M-B:— 43,754.     For    cigars.     February    25,    1924.     George    b. 

Mead,  Stamford,   Conn.  »      .,  «    ,n'>^      u   • 

EL  PRINCIPAL:^43,753.  For  cigars.  April  8.  1924.  Heineman 
Bros.,  Baltimore,  Md.  ("El  Principal"  and  "Principals'  originally 
registered  by  Schumacher  &  Ettlinger,  New  York  City,  on  Janu- 
ary 9,  1899,  and  April  2,  1896,  respectively,  and  transferred  to 
Heineman  Bros.,  Baltimore,  Md.,  January  10,  1899. 
CRACKER  BOY:— ^3,756.     For  cigars,  stogies,  cheroots  and  little 

cigars.     December  15,  1922.     J.  A.  McAdoo,  Charlotte,  N.  C 
REX:— 43,757.     For    pipes.     April    8.    1924.     Henry  A.   Chevreux. 

New  York,  X.  Y.  ,..».,,?    ,m^ 

ADLON:— 43,759  For  pipes  and  smokers  articles.  April  15,  1924. 
House  of  Coniov,  Inc.,  New  York.  X.  Y. 

FEDERAL: — 43,760.  For  pipes  and  smokers'  articles.  April  15, 
1924.     House  of  Comov,  Inc.,  New  York,  X.  Y. 

B.  S.  CO.'S  ANNOUNCER:— 43,761.  For  cigars,  cigarettes,  cher- 
oots and  chewing  tobacco.  April  17,  1924.  Heineman  Bros..  Bal- 
timore, Md.  , 

BROWN'S  A.  A.  B.  JR.:— 43,762.  For  cigars,  cigarettes  and  to- 
bacco.    April  18,  1924.     F.  M.  Howell  &  Co.,  Elmira,  X.  Y. 

WATCHMAN:— 43,763.  For  cigars.  March  21,  1924.  C.  Fernan- 
dez &  Co.,  Milwaukee,  W'is. 

BUSINESS  BOOSTERS:— 43,764.  For  all  tobacco  products.  April 
18,  1924.  Petre,  Schmidt  &  Bergmann,  Philadelphia,  Pa. 

TRANSFERS 

LA  BUNELLA:— 23,606  (Trade-Mark  Record).  For  cigars.  Regis- 
tered Xovember  27,  1900,  by  J.  Whitelaw  &  Co.,  Xew  York  City. 
Transferred  to  Adolph  Whitelaw,  Binghamton,  X.  Y.,  and  re- 
transferred  to  The  Whitelaw  Cigar  Company,  Binghamton,  X.  Y., 
April  8.  1924.  ^     . 

DON  MENCIO:— 27,339  (Trade-Mark  Record).  For  cigars.  Regis- 
tered October  1.  1902,  by  Geo.  Schlegel,  New  York  City.  Through 
mesne  transfers  acquired  by  Follins  Bros.  Company,  Charleston, 
S.  C,  and  re-transferred  to  S.  E.  FoUin,  Charleston,  S.  C,  May 
4.  1917. 

GRAND  AROMA:— 26,526  (Tobacco  Leaf).  For  cigars,  cigarettes 
and  tobacco.  Registered  December  1,  1903,  by  O.  L.  Schwencke 
Litho.  Co.,  Brooklyn.  X.  Y.,  and  23,535  (Patent  Office).  For 
cigar*;.  Registered  October  25,  1921,  by  Freiberg  &  (Jorman, 
Brooklyn,  X.  Y.  Through  mesne  transfers  acquired  by  Frie- 
berg  &  Schlesinger,  Brooklyn,  X.  Y.,  and  re-transferred  to  Mary 
Himmelsbach,  Brooklyn,  N.  Y.,  April  16,  1924. 


CORRECTED  PUBLICATION 
NOSO DUSTY :^3,741.     For  pouches  of  all  descriptions,  including 
oil  skin  and  oil  silk,  and  smokers'  articles.     Registered  March  27, 
1924,  by  Adolph  Frankau  &  Co.,  Inc.,  New  York,  N.  Y. 


ARKANSAS    LEGISLATURE    LEVIES    SALES    TAX 
ON  CIGARS  AND  CIGARETTES;  STATUTE  BE- 
LIEVED TO   BE  WITHOUT  FORCE   BECAUSE 
PASSED  AT  SPECIAL  SESSION  NOT  CALLED 
FOR   SUCH   PURPOSE   AND   SUIT   HAS   BEEN 
BROUGHT  FOR  ITS  NULLIFICATION 
At  a  special  session  of  the  Arkansas  Legislature 
called  for  certain  specific  purposes,  mainly  for  the 
passing  of  an  income  tax  law  and  amending  an  exist- 
ing income  tax  statute,  the  Legislature,  instead,  passe<l 
a  statute  levying  a  10  per  cent,  sales  tax  on  cigars  and 
$2  per  thousand  on  cigarettes. 

The  T.  M.  A.  has  been  advised  by  eminent  Arkan- 
sas counsel  that,  under  the  Arkansas  Constitution,  the 
Legislature  was  without  power  to  pass  such  statute 
since  it  was  not  within  the  purview  of  the  call  for  the 
special  session.  Accordingly  counsel  has  been  en- 
gaged and  a  suit  has  already  been  filed  for  the  nullifi- 
cation of  this  lax  law. 

An  early  decision  holding  that  the  Legislature  was 
without  power  to  pass  such  statute  and  that  the  statute 
is  therefore  without  force  is  confidently  expected. 


TURKS  TAKE  MUCH  CIGARETTE  PAPER 
Seven  Thousand  Bales  a  Year  Required  for  the  Manufac- 
ture of  the  Aromatic  Smokes  of  Asia  Minor 

Imports  of  cigarette  paper,  upon  which  the  Turk- 
ish cigarette  industry  is  dependent,  are  estimated  to 
average  7000  bales  yearly,  each  bale  containing  thirty 
reams  of  480  sheets,  representing  a  total  value  of 
800,000  Turkish  pounds  (approximately  $408,000).  In 
addition  to  the  paper  imported  for  the  manufacture  of 
cigarettes  there  are  about  thirty  small  establishments 
which  consume  this  paper  in  the  manufacture  of  book- 
lets for  local  consumption  and  distribution  in  the  in- 
terior. Imports  of  cigarette  paper  come  chiefly  from 
Italv,  France  and  Austria,  in  approximately  the  pro- 
portion of  75  per  cent,  from  Italy  and  I2V2  per  cent. 
each  from  France  and  Austria.     , 

About  three-fourths  of  the  cigarette  paper  im- 
ported, according  to  a  report  from  the  American  con- 
sulate general  in  Constantinople,  is  consumed  in  Tur- 
key and  the  balance  is  re-exported  to  Persia,  Syria, 
Eg>'pt,  Russia,  and  the  United  States.  There  are  two 
prices  prevailing  generallv  in  this  market,  40  lire 
($1.67)  and  50  Ure  ($2.09)  per  ream  of  480  sheet h. 
These  prices  also  include  the  freight,  prices  hem 
quoted  c.  i.  f.  Constantinople,  but  does  not  include  nn- 
port  duties  and  excise  taxes  collected  by  the  provinc  ;al 
govermnent.  About  75  per  cent,  of  the  imports  aye 
what  is  known  as  best  qualitj',  weighing  11  or  ■- 
grammes  per  square  meter,  and  the  balance  a  coar.^.'r 
grade  weighing  about  13  grammes. 


RIBBON  GUM 

TRAGACANTH 

Ghe  Finest  Qualities 

A.  D.  SMACK  CO. 

80  JOHN  STREET  1 1  NEW  YORK  CITY 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  of 
AROMA  from  Factory  to  Consumer 

The  Buckley  Cigar  Box  Co.,  The  Buckley  Box  Co., 

24  Vine  St.,  .plSSl^      1106  West  Town  St., 

DESHLER,  OHIO.   ^SShH^S^    COLUMBUS,  OHIO. 


OSCAR    PASBACH.Pacs. 


^  A  \irnr-r-,fif<-.^  jt.ry>.|>-MA».i>/-.r» 


^-.■« 


PASBUVCH 


-^^  UTH  0«  R APH I  Ne  COutm  c.  ^^ 

GPIAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGAR  LABELS -CIGAR  BANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


■///c/'/r///i 


W   YORK 


The  Standards  of  America 

Loiillard's  Snuff,  :  E«t.  1760 
RaU  RoadMiUs  Snuff,  Est.  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 


Mmecobops  —  K^appees  —  High  Toasts 
Strong,  Salt,  SWeet  and  Plain  Scotchs 

MANUFACTURED    BY 

6!^R6C  W.  lELNE  CO.,  Ill  Fifth  Ave.,  New  York 


Bey  wood,  Strasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  111. 


1 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  Quality 


Perfect  LiraoGRflPM 


American'Rox  SoEBiy  Co; 


2309  Russell  Street 


Coraer  of  Gratiot  Street 


Detroit,  Mlah. 


Exclusi-vo  Selling  Agents  For 

THE  CALVERT  LITHOGRAPHING  CO. 


Si/fCE  1870 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM .  STEINER  SONS  &  CO. 


257-265  W.  17th  St. 


New  York  City 


Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


CAN  NOW  GET 

DILLS  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


J.G.DILL   CO. 

RICHMOND.  VA. 

J^anujaelurtrs  cf 

HICH  GRADE 

SMOKING     TOBACCO. 


n 


m 


GROWERS 


AND 


PACKERS 


i     Connecticut  Shadegrown  Wrappers 


Florida  and  Georgia 

Shadegrown  Wrappers 


aiHimiiiiiiiHiMiiitwMWWiitttBniwiiiwiiiiii 


We  Are  Now  Ready  To  Offer  Our 
Holdings  In  1923  Crops. 


wiiNwiwiiiyiHuiiiaitiiwuiiimiittiiMyM 


AMERICAN  SUMATRA  TOBACCO  CO. 


131  Water  Street 


New  York  City 


After  all 
Nothing  satisfies  liW 
*^       a  good  cigar 


^(^ 


@ 


h 


/% 
1 


MAY  15,  1924 


LIBRARY 

RECEIVED 

MAY  21  1924 


II  o   rk^_^.^. 


iiiiiiimmiiiiiiiii'iiifni 


"""iimiiini'ii'i'i'iinnm 


JOHN  H.  BAKER 

SCRAP  CUTTER 

AND 

SEPARATOR 


A  Scrap  Cutter  and  Separat 
that  really  does  separate 


Write  for  descriptWt 
and  new  prict 


Cigar  Manufacturers  Making 

Short  Filler 

CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

Twenty  years  giving  satisfaction  right 

along 

HA^  A  FINE   AROMA 

CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 

WHte  for  sampte  and  price 


Baker  Tobacco  and  Cigar  Machinery  Company 


YORK,  PENNA 


nnnni 


PUBIISHEO  ON  THE  ISI  AND  I5IH  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHIU..PA. 


-  •--     ^'-~»- 


\ray.  15,  1924. 


At  the  Gateways  to  NeW  York 

Every  smoker,  as  he  looks  out  his  day  coach  window,  or 
lounges  in  his  Pullman  seat,  on  his  trip  to  and  from  New 
York  is  sure  to  see  and  read  these  signs  on  both  sides  of 
the  right  of  way  of  the  principal  railroads. 


On  the  Pennsylvania  R.  R. 

at  Kearny,  N.  J. 

at  Market  St.,  Philadelphia 

at  Bristol 

at  Dayleford 

On  the  N.  Y.,  N.  »  &  H. 

Rochelle 


On  the  D.  L.  CBi,  W. 
at  Kearny,  N.  J. 

On   the  New   York   Central 

at  Greystone,  N.  Y. 
at  Croton  on  the  Hudson 
at  Park  Ave.  and  123rd  St. 
at  Park  Ave.  and  121st  St. 


After  all 
'nothing  satisfies  like^ 
a  good  cigar      ^ 


"TJw  Best  Cigars  are  Packed  in  WoodenlBoxes 


ff 


Say  You  Saw  It  in  The  Tobacco  Wobld 


44th  year 


Manuel 


10  cents  and  up 


A  BULWARK 
of  BUSINESS 

— because  it 

holds 

customers 


Manuel  will 
make  a 
definite 
business 
for  you 


VOU    want   to   sell    a    cigar   that    does  three 

things:    First,  looks  good;    Second,  tastes 

right;    Third,  satisfies.      In    Manuel,  we  make 
just  that  kind  of  Cigar. 

Manuel  is  building  business  for  dealers  every- 
where. Always  popular,  its  fine  quality  and 
perfect  condition  are  increasing  Manuel  Sales  by 
large  percentages  every  month. 

What  Manuel  is  doing  for  other  dealers,  it  will 
do  for  you. 

A  CIGAR  OF  RARE  EXCELLENCE 

MANUEL 

CIGARS 

ALLEN  R.  CRESSMANS  SONS        Cigar  Manu/acluren        Philadelphia 


J 


WAiri'  &  BOND 

Blackstone 

CIGAR           1 

Havana 

Fitter 

Jlbsotutety! 

FOR  GENTLEMEN  OF  GOOD  TASTE 


JVtuct^ 


€L:^ERSaJ 


GOOD  Cl< 


THE  DEISEL-WENNER  CO. 


Makers 


UNA,  OHIO 


Get  the  Utmost    in  Advertising 

Values 

at  practically  no  expense 
by  using  the 

WOODEN  CIGAR  BOX 

for  your  brands. 
They  help  sell  your  cigars. 


PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 
PHILADELPHIA,  PA. 


The  new 
La  TOSELLA 


BUDDIES 


Sifreet  at  a  nut 
Smooth  as  velvet 
Mello^v  as  moonlight 
But  alivays  MILD ! 


Mad*  »y  M»moW  SHOS., 

9KUm4Ut9Ulm,  V.  •.  A. 
■tokwa  at  ■OLO-TOPlC-.&tCALL 


UIOSEUiA 


44th  year 


Saif  You  Saw  It  in  The  Tobacco  Wobu) 


Mav  15,  1924. 


A  KAUFFMAN  S  BRO  Inc 


ESTABLISHED 


MANUFACTUREIIS  OF 


1693 


■ 


aCARBOXES 

CIGAR  BOX 
LUMBER 


WE    SPECIALIZE  ON 

GOLD  LEAF  WORK- 


"BEST  OF  THE  BEST 


9f 


M.nuf,c»u,.d  b.  ^   SANTAELLA  &  CO. 

Office,  1181  Broadway,  New  York  City 

FACTORIES:     Tampa  and  Key  WtsI,  HorlJa 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 


<^> 


JESSE  A.  BLOCK.  Wheeling    W.Va Ex-Presidenl 


MAT.  GEORGE  W.  HILL.  Nevv   York     N. 
GEORGE  H.  HL'MMEL.  New   \ork.  N.   Y. 


w""m'y"   *         Vice-President 

N.Y. .'..:...» y,i«-p^'='?3"! 

I'uTll^s'^LICHWNsfElN.-N^^^^^^^^^        N.    Y. ^rcr^^S 

k   H.   SHELTON,   Washington     DC • V  cePres  dent 

WILLIAM  T.   REED.   R«ch«nond    Va .*....... ". y UePresident 

ASA  LEMLEIN, 
CHARLES  DUSH 

dquarters 


rtlRST,    Philadelphia,    Pa.    .,.,...»......».•••♦••••••••  v»*=«'*, 

SHKINd!  NeW  York,  n! 'y/ V/.V.V.Counwi' "{nd  Managing 
Headquarters,  5  Beekman  Street,  New   York  City. 


reasurer 
Director 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 


President 
.Vice-President 


W.   D.  SPALDING,  Cincinnati.  Ohio^..., 
CHAS.  B.   WITTROCK,  Cincinnati.  Ohio 

GEO.  E.   ENGELj  Covington,  Ky.  ....."... ,.«... - Q-i.«tar» 

WML  S»  Oldenburg,  Cincinnati,  Omo.... »•••.•• • ac«ei.»»» 


> • • • ••••»«■•*• •••«■•« 


THE  NATIONAL  CIGAR  LEAF  TOBAC^P  ASSOCTATTdW 


JOSEPH  MENDELSOHN.  New  York  City  „.......,.„•..*..» vi::  w!!!^!!!! 

A.  W.   KAERCHER.  CTiicago.  HI *..,*„,..„...,.»... ^•"Trninrer 

W    S    FULLER,  Hartford,  Conn „.,,*».....».**...*..««*...•.•••. ■•••*r"»"'»^' 

JEROME  WALLER,  New  York  City  .»^,*«.».»,.».«.*.....#»»«»»»«»*«*«"'-!'C"eiary 


TOBACCO  SALESMEN^  *«OCIATlOM  OF  AMIRICA 

SIDNEY  J.   FREEMAN  ,..«•«*».»••.•♦*•♦*•"•»"*••••♦••♦»•»•••'"' W^'"?"*'^-?! 
JACK   ECKSTEIN    ........«...„.»..«...»»♦»—."*—•. .-'Jit    vlcrPrHidem 

SAM.    FORDIN ..............2d   Vice-President 

MAX    BERLINER    ...............,...........""...-.••"...•.•• 4I'„l!.,i 

LEO  RIEDERS,  20  West  llSth  ^«l,  lf«r  Y^  Oty  Secretary 


NEW  YORK  CIGAR  MANUFACTURERS*  BOARD  OF  TRADE 

JOSEPH  wiNNiCK "•••••;;f'S'^*!!j*I!! 

Samuel  wasserman ."•••^»TfJ«.»r« 

J^THUR  WERNER,  51  Chambers  St.,  New  York  City.. Secretary  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOB    SALE 


FOR    SALE  — ONE    COMPLETE    SET    NEWTON-STOAKES 
LETTERING  PENS,  with  inks  and  complete  instructions  for 
making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 
Box  451.  care  of  "The  Tobacco  World." 

BUSINESS  OPPORTUNITY 


MODERN  EQUIPPED  FACTORY.  Desirably  located,  State  oi 
Pennsylvania.  Steam  heated.  Capacity  100,000  minimum,  200,000 
maximum.  Producing  good  workmanship.  Scale  of  price  right  for 
10-cent  line.  Actively  operating  at  present  with  good  organization. 
Rent  reasonable.  Further  details  on  mquiry.  Address  Box  4d4, 
care  of  "The  Tobacco  World." 

WANTED 


WANTED— A  POSITION  AS  SUPERINTENDENT.     Twenty- 
seven  years  of  experience  as  a  manufacturer  of  cigars;   hand, 
mold  or  suction.     A  man  that  knows  how  to  get  results.     Address 
Superintendent,  care  of  "Tobacco  World."         

SITUATION  WANTED 


A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
with  initiative  and  executive  ability  to  handle  large  factory  or 
factories,  capable  of  starting  chain  of  lactones;  will  be  open  for 
position  shortly.    Address  Box  Z.  care  of  "The  Tobacco  World. 


The  Tobacco  World 


Established  1881 


VOLUME  44 


MAY  15,  1924 


No.  10 


TOBACCO  WORLD   CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 


tBblished  on  the  1st  and  I5th  of  each  month  at  236  Chestnut  Street, 

Philadelphia.  Pa. 


Entered  as  second-class  mail  matter.  December  22  1909  at  the  Post 
Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3.  1879. 

PRICE:  United  States,  Canada.  Cuba  and  Philippine  Islands,  $2.00  a 
year.     Foreign,  $3.50. 


HMMIMMtKHM  '.'"'** 


^MHmm«mmMmnmwm*umHmmmmHnmHmmnn»immmm,Hm»n*utmH»umHmHumtmmm»mm " 

out  BIOH.OEADE  NON-EVAPOEATINO 

CIGAR  FLAVORS^  ^^^^^  ^^  ^^^^^^  ,_  ^^,„^,.. 

and  Impart  a  most  palatable  flavor 

FUYORS    FOR    SHOKIHG   and   CHEWING   TOBACCO 

Write  for  LUt  of  Flavor*  for  Special  Brands 
E«TUN.  AEOlSlTiZEl.  BOX  FLAVOES.  PASTE  SWEETENERS 

FRIES  Sl  BROm  92  Reade  Street,  New  York^ 

.»»....H«..H»»«.-...M....,.«........W.H....»»"»>-"""""""'"'"'""'""*^^ 


'S^i 


\  i. '  I  •  «  <  «  «  ' 


•«iss5^?es^c^^ 


NATURALBLOO 

D/fc  &Qar  of  Qua/it i^l_ 


122    SECOND     AVE  Ny« 
NEW  YORK  CITY 


May,  15,  1924. 


Bay  You  Saw  It  in  The  Tobacco  World 


44th  year 


I 

I 
I 


I 
I 


i 


I 


^ood 

cisarettes 


IS 


M 


Because  I  get  lots 
more  for  my  money 


ft 


The  man  who  rolls  his  own  from 
"BULL"  Durham  has  found  his  best 
friend  for  life.  He's  always  going  to 
be  sure  of  real  quality  and  real  tobacco 
taste.  And  think  of  the  money  he 
saves— 100  cigarettes  for  15  cents 


jO    Guaranteed  bjr 


1  C  O  (»^OW  AT«0 


GENUINE 


«« 


BULL' DURHAM 


NOW 


BIGHT  CENTS  A  BAt 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


May  15,  1924. 


One  man  told  another  about  its  DIF- 
FERENT flavor.  That's  why  La  Palina 
made  good-  This  effective  "man  to 
man"  publicity  is  working  for  the  re- 
tailer who  PUSHES  La  Palina.  Keep 
La  Palina  up  in  front.  Watch  the  man 
who  tries  ONE  come  back  for  MOKE. 

CONGRESS  CIGAR  COMPANY.  Philadelphia 

hA  PAUNA 

CIGAR 

IT'S  JAVA  WRAPPED 


The  Far-Visioned  Cigar  Manufacturer 

Protects  Present  and  Future  Sales 

By  Packing  His  Brands  In  Wooden  Boxes 

H.  E.  BAIR  &  CO. 


HANOVER 


'AfUrall 
rnalbing  MtitTi**  I 


PENNA. 


'Quality  Cigar  Box  Manufacturers  For  More  than  Fifty  Years' 


Model  B-1  illustrated  above. 


PACK  CIGARS  RIGHT 

and  get  a  uniform  pressed  shape  to  each  cigar  in  every 
box.  No  broken  wrappers.  Impossible  to  overpress  pack. 

FOUR  MODELS  TO  CHOOSE  FROM 

Model  "A"  without  top  lever,  for  50  cigars  -  $  5.00 
Model  "B-l"  with  top  lever,  for  50  cigars  -  10.00 
Model  "B-2"  with  top  lever,  for  100  cigars  -  12.50 
Model  "C"  with  top  lever,  for  bundles  of  100    -       16.00 

All  pac\ers  are  adjustable  to  anp  standard  size  box. 

Pulte-RorrecK   MacKine    Co. 

GRAND    RAPIDS.  -         -  -  MICHIGAN 


If  8  Good 

because  it*f 

PORTO  RICAN 


Time  to  face  the  Facts 

FACT  No.  1.- The  United  States  imports 
from  Porto  Rico  more  cigar  leaf  than  from 
any  other  country  without  exception. 

FACT  No.  2.  — More  manufacturers  -  large 
and  small  -  are  using  Porto  Rican  tobacco 
than  were  using  it  a  year  ago. 

FACT  No.  3.  —  More  leaf  dealers  are  selling 
Porto  Rican  leaf  than  a  year  ago. 

FACT  No.  4.— Though  cigar  production  is 
less,  consumption  of  Porto  Rican  tobacco 
is  greater. 

The   rising   tide  of  approval — 

In  1921—15,330,000  lbs. 
In  1922—25,883,000  lbs. 


The  White  Stamps 

say  it*s 

PORTO  RICAN 


GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 

136  Water  StreW      J,  F.  Vazquez       Telephone 
New  York  Agent  John  1379 

Send  for  free  copy  "Tobacco  Trade  Notes" 


■■ """""  °"  "•'"""""""""■  ""°"»"""g  =  ■■■»■■■■■■"■«■  "S '■■»«13lmilBH335.; -3  =  :;-:;.-,■.,...,,  ■,.,.^ ■ 


Volume  44 


THE  TOBACCO  WORLD 


Number  10 


Ertabliahed 

mi 


A  SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


12.00  a  Year 


PHILADELPfflA,  MAY  15,  1924 


Foreign  $3.50 


+— — 


EDITORIAL  COMMENT 


EIE  April  21st  issue  of  Barron's,  a  financial 
weekly,  discussed  under  the  heading,  *'Can  the 
Cigar  Come  Back?"  conditions  in  the  dgar 
manufacturing  business. 

The  opinions  and  conclusions  drawn  are  interest- 
ing and  the  statement  that  in  a  few  years  automatic 
machineiy  will  be  generally  adopted  and  the  industry 
concent rate<l  in  a  few  liands,  l>ears  out  the  contention 
that  the  Tobacco  World  has  been  making  for  years. 

Whether  high  costs  and  a  multiplicity  of  brands 
are  important  factors  in  the  stagnation  of  the  indus- 
try, or  not,  may  be  debatable.  It  is  worth  noting, 
however,  that  the  greatest  progress  has  l>een  made  by 
linns  concentrating  on  a  few  brands.  Smaller  con- 
cerns making  a  large  number  of  brands  have  seldom 
risen  to  a  position  of  prominence  in  the  trade.  On 
the  other  hand  a  local  concern  some  years  ago  practi- 
cally eliminated  all  but  one  brand  and  after  a  few- 
years  of  concentrated  effort  on  that  brand  became,  and 
still  is,  one  of  the  most  important  in  the  industry  to- 
dav. 

High  costs  remain  a  problem  in  the  cigar  indiis- 
try  as  in  most  other  manufacturing  lines.  Labor  is 
high  and  in  our  opinion  will  remain  so.  Those  who 
think  that  a  general  reduction  in  wages  is  near  at  hard, 
ore  probabl}'  expressing  the  wish  that  is  father  to  the 
thought.  Attempts  to  force  reductions  have  resulted 
in  strikes  in  the  cigarmaking  industry,  but  fortunately 
flnder  present  conditions  they  have  caused  no  short- 
age of  cigars. 

Material  costs  unquestionably  are  a  factor.  It  has 
been  impossible  to  bring  back  cigars  of  the  old-time 
quality  at  old  prices.  The  smoker  has  been  dissatisfied 
with  tiie  quality  that  he  did  get  for  his  money  and  he 
has  wandered  away  from  the  cigar  in  many  cases. 

To  get  costs  down,  more  efficient  and  economftttf 
wethods  of  manufacturing  are  necessary.  The  auto- 
ttiatic  devices  for  facilitating  cigar  manufacturing  offer 
the  only  solution  to  the  prol)lem  as  far  ais  we  can  see. 
The  big  machines  cannot  be  economically  operated  by 
«inall  manufacturers  and  it  is  very  apparent  that  their 
elimination  is  only  a  question  of  time. 


The  effect  of  this  condition  will  be  widespread 
and  must  mean  the  oonsoUdation  or  elimination  of 
many  suppliers  serving  the  cigar  industry  exclusively^ 

The  big  problem  remains,  that  of  creating  new 
cigar  smokers,  for  without  them  there  can  be  no  in- 
crease in  demand. 

Cj3    CJ]     Cf] 

T  IS  mighty  interesting  to  learn  that  a  few 

of  our  cigar  manufacturers  have  been  feeling 

the  impetus  of  better  business  during  the  past 

thirty  days.    One  or  two  large  manufacturers 

expect  to  close  the  month  with  a  normal  amount  of 

business  on  the  books,  taking  last  April  as  a  basis  for 

comparison. 

If  this  is  a  fact,  then  business  is  on  the  upward 
trend.  When  business  improves  with  the  big  manu- 
facturer it  carries  a  certain  amount  of  improvement 
to  the  smaller  manufacturers  as  well. 

From  all  directions  come  the  reports  that  stocks 
are  down  to  rock  bottom  and  that  reorders  must  begin 
to  iWJme  through.    This  is  good  news  for  everybody. 

Supply  men  report  that  husiness  is  improving  with 
them,  and  this  also  is  an  indication  that  better  times 
are  at  hand.  Tiie  cigar  manufacturer  seldom  invests 
in  supplies  unless  he  sees  far  enough  ahead  to  recog- 
nize the  need  for  placing  his  orders  at  this  time. 

Altogether  there  are  many  encouraging  indica- 
tions that  the  cigar  business  is  im])roving  despite  the 
setback  shown  in  the  sale  of  revenue  stamps  for  the 
month  of  March. 


NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 
TO  MEET  IN  LANCASTER 

Announcement  is  made  that  the  twenty-sixth  an- 
nttal  convention  of  the  National  Cigar  Leaf  Tobacco 
Association  will  be  held  in  Ijancaster,  Pa.,  on  June  2 
and  3,  Monday  and  Tuesday.  Lancaster  is  noted  for  its 
hospitality  and  a  large  gathering  from  all  parts  of  the 
TOuntry  is  anticipated. 


44th  year 


THE  TOBACCO  WORLD 


May  15,  1924. 


Nlay,  15,  1924. 


THE  TOBACCO  WORLD 


44th  year 


FINKELMAN  BROTHERS  RE-ENTER  FIELD 

Fiiikelmau  Brothers  have  again  stocked  cdgars, 
cigarettes  and  tobacco  in  their  store  at  southwest  cor- 
ner of  Fifth  and  Market  Streets.  This  store  formerly 
carried  radio  sets  and  parts  exclusively.  Fmkehnan 
Brothers  formerlv  operated  a  sporting  goods  store  at 
226  Market  Street  with  a  cigar  department,  but  upon 
moving  their  business  to  Fifth  and  Market  Streets,  the 
cigar  department  was  discontinued  entirely.  Good 
brands  are  now  being  featured  in  their  windows  on 
both  Fifth  and  Market  Streets,  at  cut  prices. 

lAYUK  CIGARS  EARNINGS 
Bayuk  Cigars,  Incorporated,  Philadelphia,  makelf 
of  ^'Prince  Hamlet,'^  '^Mapacuba,"  and  **Havana  Rib- 
bon" cigars,  reports  net  earnings  of  $127,003  for  the 
first  quarter  of  1924,  against  $251,212  in  the  same  pe- 
riod of  1923.  After  all  charges  and  resen^es  for  depre- 
ciation the  companv  reports  net  income  of  $110,2 u 
for  the  quarter  ended  March  31,  and  $237,357  for  the 
corresponding  period  of  hist  year. 

PHILADlEFlffA  BUSINESS  BETTER 

Some  improvement  is  being  shown  in  the  cigar 
business  in  Philadelphia  by  manufacturers,  jobbers 
and  retailers.  Manufacturers  report  business  picking 
up  and  one  jobber  reports  busiuess  on  certain  brands 
is  much  better  than  last  year. 


BAUMGARTNER  FILES  VOLUNTARY  PETITION 

John  Baumgartner,  surviving  partner  of  the  leaii 
tobacco  lii-ms  of  Philadelphia  Leaf  Tobacco  Compt^ny, 
and  Irwin  Labe,  310  Race  Street,  has  filed  a  voluntarj' 
petition  in  bankniptcy.  Liabilities  are  listed  at  $9081 
and  assets  $4358. 

FRED  DAVIS  JOINS  WERTHEIM 
Fred  Davis,  who  has  lx»en  associated  with  Vetter- 
lein  Brothers  for  some  time,  has  joined  the  forces  of 
AVertheim  Brothers,  of  Baltimore,  Md.,  and  will  cover 
the  Southern  States  in  the  interest  of  ''Kl  Dallo"  and 
**E1  Worth." 


AMERICAN  BOX  SUPPLY  PRESIDENT  EXPECTED 
John  B.  Thatcher,  ])resident  of  the  American  Box 
Supplv  (V)mpany,  of  Detroit,  Mich.,  is  on  an  extended 
business  trip  through  the  Fast  and  is  expected  to  ar- 
rive in  Philadelphia  about  May  IGth. 


WEISS  RESIGNS  FROM  ROIG  &  LANGSDORF 
Leo  F.  Weiss,  who  has  been  associated  with  Roig 
&  Langsdorf,  Incorporated,  as  sales  and  advertising 
manager  for  several  years,  has  tendered  his  resigna- 
tion to  that  firm,  effective  June  1st.  During  the  pe- 
riod that  Mr.  Weiss  has  been  associated  vnih  the  Roig 
&  Langsdorf  firm,  the  ''GirarcF*  cigar  has  increased 
steadily  in  sales  and  popularity.  He  has  not  an- 
nounced his  plans  for  the  future. 

INDIANAPOLIS  JOBBERS  VISIT  EISENLOHR 
Among  out-of-to\\Ti  ^nsitors  last  week  were  0. 
Dailev  and  L.  Hamilton,  of  the  firm  of  Hamilton,  Har- 
ris &  Companv,  cigar  jobbers  of  Indianapolis.  ^Ir. 
Dailev  and  Mr*  Hamilton  paid  a  visit  to  the  headqiiai 
ters  of  Otto  Eisenlohr  &  Brothers,  Incorporated,  a« 
they  are  distributors  for  the  **Ginoo''  and  **Henn- 
etta''  in  their  territor}% 

NEW  STORE  AT  SECOND  AND  CHESTNUT 
A  fine  new  retail  cigar  store  has  opened  at  the 
southwest  comer  of  Second  and  Chestnut  Streets,  m 
the  building  formerly  occupied  by  the  store  of  Godfrey 
S.  3^Ialm.  The  new  store  is  under  the  management  of 
S  Waschler,  formerlv  operating  the  cut-rate  cigar 
store  at  827  Chestnut  Street.  A  fine  line  of  sandwiclies, 
soft  drinks  and  candy  is  also  carried. 


WILL  MAHN  QUITS  SECOND  &  CHESTNUT 
Will  Malm,  who  has  operated  a  cigar  store  r.t 
southeast  comer  of  Second  and  Chestnut  Streets  sm 'C 
the  closing  of  the  store  of  Godfrey  S.  Mahn  on  V'O 
southwest  corner,  has  discontinued  his  business  at  tlir.t 
place  and  the  location  is  now  for  rent. 


HANNIGAN  PURCHASES  "AIRDALE"  LABEL 

York,  Pa. 

The  ^'Airdale'^  label  has  been  purchased  by  tl.^' 
East  Prospect  (^igar  (^ompany,  of  Hast  Prosi)ect,  1  -» 
accordinu-  to  B.  M.  Ilannigan,  presnliMit  ot  the  ar  i- 
panv.  The  label  was  purchased  from  Ihom])^ 
Brothers  &  Price,  cigar  joblwrs  of  Memphis,  lei  .. 
for  whom  the  Kast  Prospect  Cigar  CV)mpanv  has  bj  i 
manufacturing  this  bran..  f(»r  some  time.  The  (»tl.. 
brands  manufactured  by  the  East  Prospect  \^;"\i;'>  > 
are  ^'Emilia  Garcia''  and  the  ''Epco.''  All  tip -^ 
brands  sell  for  five  cents  retail. 


WHY  FEAR  A  PRESIDENTIAL  YEAR? 

The  generally  accepted  conviction  that  a  presiden- 
tial year  means  poor  business  is  characterized  as 
•'false  and  foolish"  by  Congressman  Martin  L.  Davey, 
(.f  Ohio,  in  an  article  on  '*Why  Fear  a  Presidential 
Vearf "  in  the  previous  month's  issue  of  The  Nation* s 
Business. 

Mr.  Davey,  who  writes  as  a  business  man  rather 
than  a  member  of  Congress,  declares  that  when  busi- 
ness was  below  normal  in  past  presidential  years  this 
Londition  was  due  to  some  underlying  economic  cause 
and  not  to  the  fact  that  a  president  was  to  be  elected. 
Since  1880,  according  to  Congressman  Davey,  there 
have  been  five  lean  presidential  years  and  five  fat  years. 
I'lie  last  presidential  year,  1920,  had  six  months  of  good 
and  six  months  of  poor  business. 

Congressman  Davey  predicts  that  "unless  a  ma- 
jority of  us  get  the  foolish  notion  that  business  is 
hound  to  be  bad  in  a  presidential  year,"  1924  should 
he  a  period  of  substantially  normal  business  condi- 
tions. 

'*The  most  serious  recent  depression,"  he  writes, 
''was  early  in  1921.  It  was  estimated  that  there  were 
five  million  people  out  of  work.  There  are  probably 
not  less  than  twenty-five  million  people  in  this  country 
who  have  regular  employment  of  one  kind  or  another; 
so  this  worst  period  of  business  depression  saw  not 
more  than  20  per  cent,  of  the  people  out  of  work,  thus 
largely  stripped  of  their  buying  power.  It  might  be 
argued,  then,  that  the  difference  between  peak  pros- 
perity and  this  more  serious  depression  was  not  more 
than  20  per  cent. 

**By  the  same  process  of  reasoning,  it  would  seem 
ih'ci  the  difference  between  ordinar>'  prosperity  and 
oiilinary  depression  is  not  over  10  or  15  per  cent. 

**The  demands  of  the  American  people,  even  in 
periods  of  depression,  are  so  enormous  that  they  stag- 
ucr  the  imagination.  What  we  call  prosperity  would 
;<])]iear  to  be  the  extra  10  or  15  per  cent,  demand  above 
that  of  a  period  of  depression. 

**  Therefore,  if  the  American  people  in  a  period 
of  depression  could  by  any  sudden  change  in  think- 
ing be  induced  to  buy  10  or  15  per  cent,  more,  we  would 
!'(»rthwith  enter  a  period  of  prosperity  automatically. 
<  )n  the  other  hand,  if  the  American  people  in  a  period 
of  ordinary  prosperity  should  begin  to  buy  10  or  15 
per  cent,  less,  we  would  have  a  period  of  depression 
automatically." 

In  reviewing  the  business  histon-  of  presidential 

N  oars  during  the  last  half  century,  Congressman  Davey 

\ rites:  '^Business  was  bad  in  the  last  half  of  1920— 

es,  that  was  a  presidential  year— but  business  became 

orse  and  worse  after  the  election  and  reached  its  low- 

st  level  about  the  middle  of  1921.    There  was  a  very 

low  recoverv  from  that  time  until  the  spnng  of  1922 

»»)esn't  this 'seem,  then,  that  it  was  not  the  election  of 

'.>20  that  caused  bad  business,  because  conditions  be- 

inio  worse  after  the  election?     That  depression  was 

lie  to  underlying  economic  causes. 

"The  vear  1916  was  also  a  presidential  one.   The 
lart  shows  that  in  that  year  business  was  Iwtween 
'I  and  20  per  cent.  al>ove  nomial.    Why  did  we  have 
■rosperitv  in  1916?     Simply  l)ecause  the  demands  ot 
tlio  war  were  so  insistent  and  widespread  that  even 
blind  man  could  see  it.    Everybody  forgot  al>out  the 
•tVrt  on  business  of  a  presidential  year,  and  we  pros- 
red  during  that  year  b^^cause  the  economic  condi- 
ons  were  right. 

-We  had  an  election  in  1912.     In  the  1>1>'C^^^^^"'^ 
ear  business  was  a  little  l>elow  normal,  but  in  191- 
lusiness  ran  from  5  to  10  per  cent,  above  normal. 


Hi 


Go  back  then  to  1908,  which  was  also  a  presi- 
dential year.  In  the  fall  of  1907  we  had,  as  most  of  us 
recall,  bad  times  which  continued  until  about  the  mid- 
dle of  1908,  when  business  started  on  the  upgrade 
again.  It  started  up  several  months  before  the  elec- 
tion. 

"There  had  been  depression  in  the  latter  half  of 

1903,  and  then  followed  the  election  year  of  1904,  dur- 
ing which  business  was  generally  on  the  up-grade,  al- 
though there  was  a  slight  reaction  about  the  middle  of 

1904.  It  did  not  go  back  as  far  as  the  depression  of 
1903,  and  it  continued  steadily  and  rapidly  upward 
from  the  middle  of  1904  for  a  period  of  about  three 
years.  In  other  words  business  in  1904  apparently 
ignored  the  election  altogether. 

"Then  we  came  to  the  presidential  year  of  1900. 
In  the  beginning  of  that  year  business  was  above 
normal.  It  continued  steadily  but  moderately  down- 
ward to  about  5  per  cent,  below  normal  the  first  of 
1901,  and  then  moved  up  to  about  5  per  cent,  above 
normal  bv  the  middle  of  that  vear.  The  trend  of  busi- 
ness  in  1900  apparently  proceeded  without  the  slight- 
est regard  for  the  election. 

"In  1896  the  business  interests  of  the  country 
were  more  or  less  alarmed  by  the  free  silver  campaign 
and  this  probably  had  some  direct  bearing  upon  the 
volume  of  business,  because  there  was  a  slight  upward 
tendency  which  followed  immediately  after  the  election 
of  that  vear. 

"According  to  the  chart,  business  had  slumped  to 
below  noi-mal  by  the  fall  of  1896.  Although  there  was 
a  slight  upward  tendency  after  the  election  of  that 
year,  business  was  still  about  12  or  13  per  cent,  below 
normal  bv  the  middle  of  1897,  and  continued  below 
normal  until  the  beginning  of  1899. 

"We  go;  back  four  years  more  and  the  chart 
shows  the  business  of  1892,  another  presidential  year, 
running  about  10  per  cent,  above  normal,  and  it  con- 
tinued about  10  per  cent,  above  normal  until  the  mid- 
dle of  1893. 

"The  year  1888  began  a  little  below  nonnal.  By 
June  of  that  year  it  was  about  8  per  cent,  below  nor- 
mal. From  that  point  it  moved  steadily  upward  un- 
til it  reached  about  8  per  cent,  above  normal  near  the 
'end  of  the  year.  In  other  words,  the  business  move- 
ment seemed  to  ignore  the  presidential  election  com- 
pletely. 

"In  the  year  1884  there  is  an  interesting  situa- 
tion. Business  had  started  downward  the  latter  part 
of  1883.  By  the  beginning  of  1884  it  was  10  per  cent. 
1  elow  normal,  but  it  came  back  a  little  up  until  the  mid- 
dle of  the  year,  and  then  continued  steadily  downward 
until  it  reached  nearly  20  per  cent,  below  normal  by 
tlie  middle  of  1885.  The  downward  trend  of  1884 
continued. 

"In  1880  business  was  approximately  10  per  cent, 
alove  nonnal.  It  receded  very  slightly  from  this  high 
iioint  up  to  about  the  middle  of  the  year,  and  went  up 
sliiihtlv  after  the  first  of  the  following  year,  but  the 
business  of  the  year  1880  was  all  above  normal  and 
a ve raffed  about  10  per  cent,  above. 

"With  the  exception  of  the  unprecedented  year  of 
1!)20,  there  have  been  five  presidential  years  since  1880 
when  business  was  above  normal  and  five  presidential 
\  ( ars  when  business  was  below  nonnal.  In  all  of  these 
subin  rmal  vears  excei)t  1896  the  business  trend  con- 
tinued upward  or  downiward  right  through  the  period 

nt'  the  (dection.  ,     ,    ,  i 

•'Business  in  the  vear  1924  may  be  1>elow  normal; 
but  if  s(»,  it  will  not  be  liecause  a  President  is  to  be 
(lected.  It  might  be  a  year  of  real  prospenty,  but 
not  because  it  is  presidential  year."' 


>» 


May,  15,  1924. 


10 


44th  year 


THE  TOBACCO  WORLD 


May  15,  1924. 


THE  TOBACCO  WORLD 


44th  year 


11 


WHAT    ARE    YOUR    VIEWS    ON    CO-OPERATIVE 
ADVERTISING  TO  BOOST  THE  CIGAR 

BUSINESS? 

To  the  Cigar  Trade: 

While  the  responses  thus  far  received  to  our  cir- 
cular letter  of  the  twenty-fifth  of  April  \nth  respect  to 
Co-operative  Advertising  to  promote  the  cigar  busi- 
ness are,  with  but  few  exceptions  highly  tavorable 
for  the  inauguration  of  a  Co-operative  Advertising 
campaign,  they  are  wholly  insufficient  in  number  as 
well  as°in  volume  of  business  represented  to  warrant 
the  undertaking  of  such  task.  .      i       ,  x^ 

Approximately  2000  copies  of  our  circular  letter 
of  April  25th  have  been  mailed  to  cigar  manufactur- 
ers, cigar  leaf  concerns,  machine  companies,  box  mak- 
ers', lithographers  and  others,  and  it  is  indeed  ex- 
tremely disappointing  that  less  than  fifty  responses 
have  been  received. 

Briefly  if  you  have  not  the  circular  before  you, 
we  have  asked  for  an  expression  of  views  of  the  trade 
on  the  question  as  to  whether  or  not  cigar  manufac- 
turers would  be  willing  to  tax  themselves  annually 
for  a  period  of  several  years  to  the  extent  of  five  or 
ten  cents  per  thousand  cigars  sold,  while  allied  con- 
cerns should  likewise  tax  themselves  in  fair  propor- 
tions towards  the  establishment  of  a  fund  for  the  pur- 
pose of  carrying  on  Co-operative  Advertising  to  in- 
crease the  popularity  of  cigar  smoking. 

Undoubtedly  everyone  of  the  recipients  of  our 
circular  letter  is  deeply  interested  in  the  welfare  of 
the  ci^ar  business  and  everyone  is  perhaps  wonder- 
ing whv  nothiim:  is  being  done  to  provide  a  co-opera- 
tive stimulus  for  the  cigar  business;  yet,  our  simple 
request  for  a  mere  expression  of  opinion  for  the  en- 
lightenment of  our  Committee  remains  unanswered 
by  over  95  per  cent,  of  the  concerns  addressed  by  us. 
Obviously  no  association  or  committee  can  un- 
dertake a  Co-operative  Advertising  task  without  the 
whole-hearted  support  of  at  least  a  substantial  por- 
tion of  the  industry.    Nor  can  any  country-wide  ac- 
tivities be  planned  or  carried  on  w^ithout  such  co-op- 
eration, and  since  it  is  hardly  possible  to  ascertain 
the  attitude  of  the  trade  in  any  other  w^ay  than  by^ 
what  may  be  called  a  referendum,  the  very  paucity 
of  responses  received  is  extremely  discouraging. 

Hence  this  follow  up  letter  to  further  urge  those 
who  are  interested  in  the  welfare  of  the  cigar  busi- 
ness and  who  have  not  already  responded  to  our  cir- 
cular letter  of  April  25th  to  favor  us  with  a  frank 
expression  of  their  views,  whether  one  w^ay  or  the 
other,  in  order  that  we  might  have  the  necessary  in- 
formation for  the  planning  of  appropriate  activities 
to  further  the  interest  of  the  cigar  business. 

And  again  we  must  say  that  such  responses  are 
in  no  way  binding  and  are  considered  merely  tenta- 
tive for  the  proper  guidance  and  enlightenment  of 
our  Committee. 

Tobacco  Merchants  Association  of  the 
United  States. 


LEVENTRITT  RESIGNS  FROM  MANUS,  MULLER 

&  COMPANY 

It  is  announced  that  Leo  Leventritt  has  resigned 
from  the  leaf  tobacco  importing  firm  of  Manus,  Muller 
&  Companv  as  a  result  of  a  change  in  policy  of  that 
house.  .Mr.  Leventritt  has  held  an  important  execu- 
tive position  in  the  firm  for  about  a  year  and  a  half 
and  w^as  engaged  in  the  practice  of  law  prior  to  that 
time.  He  has  had  many  offers  since  it  became  known 
he  w-ould  resign  from  Manus,  ;Muller  &  Company,  but 
he  has  not  announced  what  his  plans  for  the  future  are. 


OUR  DETROIT  LETTER 
Our  Detroit  letter  is  omitted  in  this  issue  on  ac- 
count of  sickness  in  the  family  of  our  Detroit  cor- 
respondent. 

"UREA"— IDEAL  FERTILIZER  FOR  TOBACCO  MAY 
BE  MADE  AT  MUSCLE  SHOALS 

Urea,  the  new  nitrogenous  fertilizer,  w^hich  the 
Union  Carbide  Company  proposes  to  produce  at  Ni- 
trate Plant  No.  2  if  their  offer  to  lease  Muscle  Shoals 
is  accepted  by  the  Government  has  been  tested  during 
the  past  four  years  by  at  least  three  different  bureaus 
in  the  United  States  Department  of  Agriculture  and 
by  the  New  Jersey  State  Agricultural  Experiment 
Station,  according  to  statements  by  officials  who  con- 
ducted the  tests. 

In  every  case  the  conclusions  reached  agree  ni 
the  main  with  the  statement  summarizing  the  experi- 
ments conducted  by  the  Fixed  Nitrogen  Research  Lab- 
oratory in  conjunction  with  the  Bureau  of  Plant  In- 
dustry, both  of  the  Department  of  Agriculture,  that 
''Urea  seemed  to  be  as  readily  available  as  sodium  ni- 
trate and  equally  as  good  in  all  respects  as  any  other 
material  used.  Since  Urea  is  an  excellent  material 
physicallv  and  leaves  neither  a  basic  nor  an  acid  resi- 
due in  the  soil  it  should  prove  to  be  an  almost  ideal  ni- 
trogen carrier  for  all  types  of  soils." 

Good  for  Tobacco 

The  effect  of  urea  on  tobacco  was  the  subject  of 
the  tests  made  by  Dr.  W.  W.  Gamer  of  the  Tobacco 
Investigation  Division  of  the  Department  of  Agricul- 
ture. **Urea  was  found  to  be  as  good  as  any  fertilizer 
used  and  developed  no  objectionable  features/'  Dr. 
Grarner  said.  **  Although  w^e  experimented  with  only 
one  kind  of  tobacco  and  limited  our  efforts  to  Southern 
Maryland  I  am  convinced  that  it  w  ould  produce  good 
results  with  almost  any  kind  of  tobacco.  Our  product 
with  Urea  was  of  excellent  quality,  which  is  very  im- 
portant in  the  case  of  tobacco.'* 

LORILLARD  RIGHT  TO  "BEECH-NUT"  UPHELD 

Of  intense  interest  to  the  cigar  and  tobacco  indiis- 
trv  is  the  opinion  handed  down  on  :Nray  7th  by  Jiidue 
Lvnch  in  the  United  States  District  Court  of  New  Jer- 
sey covering  the  controversy  between  the  Beech -N tit 
Packing  Companv  and  the  P.  liorillard  Company  over 
the  use  of  the  word  ^^Beech-Xut'*  for  smoking  tobacco 
and  cigarettes.  Judge  Lvnch  stated  that  there  shoiiM 
be  a  dismissal  of  the  bill  against  the  P.  Lorillard  Com- 
T)  1  n  V 

judge  Lvnch  points  out  in  his  decision  that  tra(1<- 
marks  are  valuable.  The  P.  Lorillard  Company  nc^ 
nuired  the  '^Beech-Nut'»  title  in  1911  when  the  Unit<<l 
States  Supreme  Court  dissolved  the  American  Tobnn'.> 
Companv.  It  was  established  that  al>out  189/  W 
IFarrv  Weissinger  Tobacco  Company,  of  Kentucky, 
adopted  the  title  '^Beechnut/'  and  bv  various  tnu  <- 
fors  finally  became  the  property  of  the  P.  Lorillji'i 

Companv.  _    , .       ^ 

The  plaintiff,  the  Beech-Nut  Packing  Compnr.M 
failed  to  establish  abandonment  of  the  title  merely  '  •  - 
cause  the  hvphen  was  added  and  the  label  chant -i 
in  1915  when  a  scrap  tobacco  under  that  brand  naiji' 
was  introduced.  Judge  Lynch  admits  the  right  ot  - 
owner  of  a  ti'ade  name  to  redecorate  or  change  a  Ui'  • 
and  since  there  was  no  attempt  to  imitate  the  hilK'  '  >•' 
the  Beech-Nut  Packing  Companv  there  was  no  ah^  '^ 
donment  of  the  trade  name  itself  simply  through  •  '^ 
addition  of  a  hyphen.  .  ,  ,  ; . 

The  decision  states  that  each  Party  has  a  r^P\ 
the  use  of  the  name,  "Beech-Nnt,-  for  its  distinrf  n« 
products.    This  covers  both  t<»bacco  and  cigarettes. 


News  From  Congress 


^        'AND 

Federal 


Departments 


Senate  Passes  New  Revenue  Bill  Without  Making  Any 
Changes  in  Tobacco  Taxes 

Washington,  D.  C. 
HE   present  tobacco?  taxes  ^nll  continue  un- 
changed, the  Senate  on  May  9  having  passed 
the  revenue  bill  \vithout  making  any  changes 
in  those  provisions  dealing    with    rates    on 
cigars,  cigarettes  or  tobacco. 

Several  changes  of  a  minor  nature,  one  provid- 
ing for  two  additional  sizes  of  cigar  packages,  were 
made  in  the  measure,  but,  on  the  whole,  the  tobacco 
industry  will  be  affected  only  by  the  changes  in  the 
income,  corporation  and  other  general  levies. 

The  passage  of  the  measure  through  Congress 
has  been  watched  by  the  tobacco  industry  with  a  fear- 
ful eye,  principally  because  of  the  sudden  effort  made 
in  the  House  to  increase  by  $1  per  thousand  the  tax 
on  cigarettes.  That  tax,  through  the  efforts  of  the 
Tobacco  Merchants  Association,  was  defeated  but 
threw  a  decided  scare  into  the  industry,  which  felt  that 
cigarettes  already  were  paying  all  the  tax  they  could 
bear. 

The  bill  now  goes  to  a  conference  committee,  where 
the  differences  between  the  House  and  the  Senate  will 
lie  smoothed  out.  It  will  then  be  returned,  with  a  con- 
ference report  of  explanation,  to  the  tw^o  Houses  for 
adoption,  after  which  it  will  be  sent  to  the  President 
for  approval.  It  is  expected  that  no  great  time  will 
be  required  to  get  the  bill  through  the  conference  com- 
mittee whose  w*ork,  perhaps,  will  be  hastened  by  the 
desire  of  Congress  to  adjourn  as  early  in  June  as  pos- 
^^ible. 


Fight  for  "Free  Ports"  is  Making  Progress 

Washington,  D.  C. 

A  favorable  report  has  been  made  by  the  Senate 
'ommerce  committee  on  the  bill  providing  foreign  trade 
zones  (free  ports)  in  the  United  States  for  the  purpose 
of  encouraging  the  manufacture  here  for  export  of 
v^ommodities  made  with  imported  materials. 

Legislation  of  this  nature  has  been  sought  from 
lime  to  time  since  1894,  but  has  always  failed  to  get 
'lirough  Congress.  It  is  not  likely  that  the  present  bill 
vill  pass  at  this  session,  but  it  may  be  taken  up  and 
?\dvanced  next  session.  Under  it,  foreign  and  domes- 
tie  merchandise  would  be  admitted  to  the  free  zone 
vathout  duty,  for  manufacture  and  export.  The  free 
'/one  would  supplant  the  drawback,  acknowledged  to 
^''  a  cumbersome  method  of  dealing  with  this  branch 
of  industry-,  and  would  also  stimulate  the  growih  of 
'  .11-  transsliip])ing  business. 

In  its  report,  the  committee  declares  that  the  es- 
tablishment of  foreign  trade  zones  will  not  affect  the 
principle  or  policy  of  protection  to  American  industry 


From  our  Washington  Bureau  622Aibee  Building 


and  labor,  but  will  aid  in  better  earning  out  that  pol- 
icy ;  will  encourage  the  investment  of  American  capital 
in  new  industries ;  will  employ  American  labor  in  w^ork 
and  enterprise  now  carried  on  in  foreign  countries; 
will  develop  American  business  in  foreign  markets  and 
foreign  trades;  will  build  up  centers  in  the  United 
States  for  the  distribution  of  merchandise  throughout 
the  world;  and  will  aid  in  the  development  and  main- 
tenance of  an  American  merchant  marine. 


Postal  Rates  Not  Likely  to  Be  Increased  During  Present 

Session  of  Congress 

It  is  not  expected  that  any  action  will  be  taken  dur- 
ing the  present  session  of  Congress  toward  increasing 
parcel  post  and  other  rates.  This  feature  has  been 
eliminated  from  the  bill  providing  increased  compen- 
sation for  postal  employees,  of  which  it  originally  was 
a  part.  A  new  bill  will  be  prepared  to  provide  for  in- 
creased postage  rates. 

The  proposals  for  increasing  rates  have  been 
under  consideration  by  a  sub-committee  of  the  House 
post  office  committee  and  the  matter  has  not  yet  come 
l>efore  the  full  coromittee  as  a  concrete  proposition. 
The  Post  Office  Department  has  been  asked  to  furnish 
certain  information  on  which  the  new  rates  can  be 
based,  but  it  is  not  expected  that  this  data  will  be  re- 
ceived in  time  to  permit  the  committee  to  do  much 
with  the  legislation  before  the  end  of  the  session. 

Several  members  of  the  committee  are  strongly  in 
favor  of  increasing  the  parcel  post,  insurance  and  other 
rates,  but  sentiment  differs  as  to  the  extent  of  such 
increases.  One  of  the  strongest  supporters  of  in- 
crease<l  rates  is  Representative  Kelly  of  Pennsylvania, 
who  has  given  the  subject  considerable  study.  It  has 
l>een  pointed  out  by  him  that  the  increases  sought  by 
the  Post  Office  Department  would  not  advanc-e  rates  so 
greatly  as  to  give  the  express  companies  any  advan- 
laii-e.  In  fact,  the  increase  would  not  run  more  than 
live  cents  on  any  parcel,  and  w^hile  this  w^ould  be  a 
very  high  percentage  on  parcels  weighing  one  or  two 
pouiKls  and  moving  but  short  distances,  it  would  be 
liardly  noticeable  on  hea\y,  long-distance  shipments. 


Hearing  of  Interchangeable  Mileage  Case  Again 

Postponed 

Postponement  of  the  hearings  on  the  question  of 
iiitenliaiigeahle  mileage,  which  were  to  have  begun  on 
.luiU'  4,  has  Ix^en  announced  by  the  Interstate  Com- 
inciTc  Commission.  The  new  date  for  the  hearings 
will  bo  fixed  later. 

That  the  hearings  now  will  not  be  held  until  Sep- 
tcnihcr  or  October  is  indicated  by  the  commission's 

(Continued  on  Page  19) 


1 

I 


12 


44th  year 


THE  TOBACCO  WORLD 


May  15,  19:>4. 


May,  15,  1924. 


Say  You  Saw  It  in  The  Tobacco  Wobld 


44th  year 


13 


^^'^^^^:k9 


CIGARS   ! 


Business  Building 

By  a  Trained  Business  Man  AHe 

Advertiser 

WRITTEN  ESPECIALLY  FOR   THE  TOBWXO  WORLD   8YA.ER 

ALL  BISNTS  MStHVf  0 


.\ 


V 


0 


OME  years  ago  John  Wanamaker  create  a 
new  department  in  his  huge  store,  and  he 
placed  a  friend  of  mine  at  its  head.  He  told 
my  friend  to  obtain  plans  and  specifications 
for  showcases  and  counters  and  submit  the  plans,  to- 
gether with  the  calculated  costs.  My  friend  did  so,  ob- 
taining figures  in  oak,  and,  with  considerable  hesita- 
tion, the  figures  in  mahogany. 

Wanamaker  studied  them  carefully,  made  a  tew 
suggestions  and  said,  '*  Rosewood  looks  nicer  than 
these  other  woods,  did  you  get  the  figures  on  \iV' 
**No,''  said  my  friend,  **  Rosewood  is  so  costly  i 

hadn't  the  nerve.''  ^^      e  .x. 

**Get  the  figures,"  said  John,  and  in  spite  of  the 
great  cost  rosewood  was  installed. 

Stop  reading  right  here,  kindly.  Go  out  and  look 
in  your  show  window,  and  then  come  in  and  look  criti- 
caUy  over  your  store  fixtures. 

How  do  they  impress  yon! 

Honest  Injun,  how  do  they? 

Are  they  spio  and  span,  and  high  grade,  and 
elassvf  Do  thev  speak  right  out  and  say:  **This  store 
is  the  store  of  a  high  grade,  ambitious,  particular  and 
successful  business  man?  You  can  judge  him,  and 
judge  his  goods  bv  us  fixtures.  And  you  can  be  abso- 
lutelv  sure  that  his  goods  are  high  grade,  unadulter- 
ated,' fresh,  new,  clean,  dependable  and  one  hundred 
per  cent,  satisfactory'. " 

Think  it  over. 

Cj3     Cj)     Ct3 

The  world  is  full  of  day  dreamers,  and  you'll  find 
them,  even  in  cigar  stores.  Some  of  them  are  bosses 
and  some  of  them  are  clerks. 

The  world— the  great,  ignorant,  thoughtless 
^orld—points  the  finger  of  scorn  at  dreamers,  and 
savs,  with  tongue  in  cheek,  ^'They're  nothing  but 
dreamers;  they'll  never  amount  to  anything."  But 
the  world  is  often  wrong,  Ix'lieve  me. 

For  all  great  men,  and  all  successful  men,  were 
once  dieameis.  What  diiferentiated  them  from  the 
herd  was,  that  after  dreaming.  They  Set  to  Work  to 
Make  Their  Dreams  Come  True. 

I  encourage  vou  to  be  a  dreamer,  therefore.  Dream 
about  building  a' successful  Business,  and  at  the  same 
time  building  a  successful  Man. 

But  for  the  love  of  Mike  don't  stop  with  the  dream- 
ing. Get  busy,  get  discontented,  get  ambitious,  get  im- 
patient, get  dissatisfied,  get  to  work,  and  with  all  your 
getting  get  the  high  resolve  to  make  your  dreams  oome 
true.  Then  go  to  it.  And  stick  to  it.  Stick  to  it  year 
in  and  year  out ;  yea,  all  your  life,  till  the  cows  come 
home,  till  the  bell  rings,  till  you  go  into  a  bigger, 
brighter  and  better  world. 


There  you  have  a  plan  mapped  out  for  your  life, 
me  boy,  a  plan  w^orthy  of  you,  worthy  of  any  man,  no 
matter  how  big,  or  talented,  or  great  he  may  be.  Fol- 
low the  plan.  Stick  to  the  speoSoations,  and  men  will 
be  proud  to  say,  **He's  a  friend  of  mine." 

Cj]    Ct3    Cj3 

Yes,  I'm  going  to  confess  that  I  am  a  trifle  daffy 
on  two  or  three  subjects.  I  say  this  right  out  loud 
believing  you  will  not  think  any  the  less  of  me  for  it. 
In  fact  it  is  one  of  the  little  streaks  of  human  nature 
to  like  those  chaps  who  have  a  few  small  amiable  weak- 
nesses. Makes  them  more  human,  you  know,  more 
likeable,  more  sociable,  more  like  ourselves. 

One  of  my  daffy  subjects  is  my  liking  for  slogans. 
I  just  love  good  slogans;  could  eat  'em  every  meal  for 

a  whole  year. 

Here's  an  account  of  a  man  started  a  grocery  on 
one  thousand  dollars  capital.  Now  he's  doing  a  big 
business  and  has  money  in  two  banks.  He  has  about 
as  nifty  a  slogan  as  I  ever  heard:  ** Tuenovees  Instead 
OF  Leftovers."  Ain't  that  a  dandy?  It  will  make 
anvbody  rich  that  will  follow  it.  ^^  ,  ^  .„  x  i.  •* 
'  Why  don't  you  swipe  it?  Nobody  will  take  it 
awav  from  you,  or  sue  you  for  petit  larceny.  And  it 
it  don't  make  your  business  more  profitable  I  will  hand 
vou  a  big  red  apple  on  presentation  of  proof  accom- 
panied by  affidavits  that  it  didn't  help  you  nary  a  bit. 

Cj]    Cj3    Ct3 

I  read  in  a  technical  report  that  the  production  o£ 
cigarettes  for  the  first  quarter  of  this  year  were  10  per 
((lit.  greater  than  a  corresponding  time  last  year,  aiul 
40  per  cent,  greater  than  the  year  before. 

This  is  highlv  gratifying  to  the  cigar  dealer  if  it 
is  not  at  the  expense  of  other  lines,  particularly  cigar^^. 

But  if  it  denotes  a  shift  of  popular  favor  from 
one  line  of  smokes  to  another  it  does  not  fill  us  witU 
bursting  enthusiasm. 

The  cigar  is  a  he-man's  smoke.  It  is  dignified, 
substantial,  appropriate.  It  chords  with  the  solid- 
looking  appearance  of  a  real  man.  It  would  be  a  loss 
and  a  shame  to  see  it  pushed  out  by  the  cigarette.  ^ 

The  dgarette,  on  the  other  hand,  is  appropriate 
for  downv-Upped  youth,  with  its  lightness,  its  shallov  - 
ness,  its  shif tlessness  and  such  characteristics. 

The  trade  should  go  ahead  and  supply  cigarettes 
as  called  for,  but  their  influence,  suggestions  and  advei - 
tising  should  be  largely  in  the  direction  of  dgars.  x- 
is  not  only  good  business,  but  patriotism. 

{Continued  on  Page  20) 


A  REAL  SERVICE 


jV/TANUFACTURERS  of  Good 
Cigars  cannot  afford  to  deny  their 
merchandise  the  benefits  of  all  the  valu- 
able attributes  possessed  by  SPANISH 
CEDAR — concededly  the  most  prefer- 
able container  material. 

The  SPANISH  CEDAR  CIGAR  BOX 

is  more  than  just  a  package  medium. 
It  somehow  dissolves  all  rough  raw 
and  rank  fermentation  in  tobacco,  and 
infuses  cigars  with  its  mild  characteristic 
fragrance  which  is  virtually  indispensable 
to  every  blend. 

Che  "Package  Problem",  often  a  cause 
of  despair  to  producers  of  high  quality 
delicate  merchandise,  is  completely  and 
perfectly  solved  for  the  manufacturer  of 
fine  cigars  who  uses  SPANISH  CEDAR 
BOXES. 


After  all 
=  J^Mthmg  satisfies  like^ 
a  good  cigar 


14 


44th  year 


THE  TOBACCO  WORLD 


May  15,  1924. 


CONGRESSMAN    ABERNETHY   REAL   CHAMPION, 

North  Carolina,  her  industries,  her  fair  women— 
and  her  tobacco— were  ^'modestly"  discussed  m  the 
House  of  Representatives  recently  by  Congressmau 
Abernethy  of  that  State.     Discussing  the  history  ot 
the  State  and  its  tremendous  growth,  Mr.  Abernetliy 
inf oimed  his  colleagues  of  the  number  of  industries  m 
which  the  largest  plant  in  the  world  was  located  m 
North  Carolina  and  gave  them  a  few  statistics  regard- 
ing production,  among  others  that  the  State  leads  the 
world  in  the  manufacture  of  tobacco,  consuming  one- 
fourth  of  all  the  tobacco  used  in  manufacture  m  the 
entire  countiy,  pays  one-fourth  of  all  the  tobacco  taxes, 
and   manufactures   more   cigarettes   than   any    otiiei 
State. 

Running  out  of  adjectives,  the  North  Carolina 
Congressman  quoted  from  the  expressions  oi  others 
reo-ardins?  North  Carolina  products,  and  after  dwelling 
up^on  the  luscious  North  Carolina  apple,  the  luxunous 
North  Carolina  towel  and  other  commodities  quoted 
the  following  from  a  recent  speech  of  C.  A.  W  ebb,  ot 
Asheville : 

**If  all  the  chewing  tobacco  manufactured  in  one 
vear  in  North  Carolina  were  made  into  one  big,  succu- 
lent plug,  and  a  man  standing  on  the  top  ot  Mount 
Mitchell  bit  a  chew  from  its  thick  corner,  his  voracious 
chin  would  drop  so  far  that  it  would  break  the  back  ot 
a  somnolent  shark  at  the  profoundest  bottom  of  the 
Gulf  of  Mexico,  while  his  anticipative  mustache,  stand- 
ing out  like  the  quills  of  a  fretful  porcupine,  would 
make  the  silk-clad  ankles  of  the  flapprs  on  ^ew  Jer- 
sey's northermost  verandas  shnnkingly  suspect  the 
sting  and  bite  of  a  new  and  unconquerable  mosquito. 

The  imaginative  Mr.  Webb  also  had  the  following 
modest  sentence  to  relate  regarding  the  North  Caro- 
lina cigarette: 

*af  all  the  cigarettes  manufactured  in  North  Caro- 
lina in  one  year  were  rolled  into  one  great,  long  ciga- 
rette, a  young  sport  leaning  nonchalantly  against  the 
South  Pole  would  light  it  with  the  everlasting  fire  m 
the  tail  of  HaUev's  s\\ift  and  restless  comet,  iise  the 
starry  dipper  as  Us  ash  tray,  blow  smoke  rings  which, 
unbroken  bv  all  the  hurricanes  which  lash  the  seven 
seas,  would^hide  the  circles  around  Saturn  for  a  thou- 
sand vears,  and  with  the  immeasurable  inferno  ot  its 
stub  blot  out  and  usurp  the  glowing  fame  and  place  ot 
the  hitherto  quenchless  morning  star.'* 

Hats  off  to  North  Carolina.  With  men  who  can 
talk  like  that  in  prohibition  days,  is  it  any  wonder  we 
walk  a  mile  for  a  ** Camel''! 


BILL  INTRODUCED  TO  PROHIBIT  SOLtCTri^ 
CAMPAIGN  FUNDS  FROM  CORPORATIONS 

Political  parties  would  be  prohibited  from  seeking 
or  accepting  campaign  contributions  from  corpom- 
tions,  and  corporations  would  be  forbidden  to  make 
such  c(»ntributi(ais,  in  the  case  of  congressional  or 
presidential  campaigns,  under  the  lonns  ot  a  bill  which 
has  been  introduced  in  the  House  of  Kei)resentatives  by 
Congressman  Christopherson,  of  South  Dakota.  Any 
person  giving  or  receiving  contributions  in  violation  ot 
the  proposed  law  w^ould  be  deemed  guilty  of  a  felony 
and,  upon  conviction  thereof,  punished  by  a  fine  of  not 
to  exceed  $1000,  or  imprisonment  for  not  to  exceed  one 
year,  or  both. 


ANTWERP  TOBACCO  MARKET  IN  JANUARY  AND 

FEBRUARY 
Consul-General  H.  S.  Fullerton,  Antwerp,  Belgium 

Sales  of  leaf  tobacco  on  the  Antwerp  market  dur- 
ing January  and  February  of  this  year  were  large. 
Kentucky  fired  and  air-cured,  as  well  as  ordinary  Ken- 
tucky lug  tobaccos,  were  in  demand.  Tobaccos  from 
Paraguay,  Colombia,  and  San  Domingo  were  also  pop- 
ular.   Some  speculation  was  noticeable. 

Imports  of  leaf  tobacco  during  January  totaled 
31,664  bales,  2884  hogsheads,  2317  packages,  and  550 
seroons.  Of  the  baled  tobacco,  40  per  cent,  came  from 
Brazil,  25  per  cent,  from  the  Netherlands,  10  per  cent, 
each  from  Germany  and  the  Near  East,  and  3  per  cent, 
from  England,  while  the  United  States  shipped  only 
284  bales.  However,  the  United  States  supplied  61 
per  cent,  of  the  total  number  of  packages  imported, 
100  per  cent,  of  the  hogsheads,  and  99  per  cent,  of  the 

seroons.  ^  a  i    i 

Imports  of  leaf  tobacco  during  February  totaled 
19,585  bales,  4549  packages,  508  hogsheads,  and  1070 
seroons.  Of  the  total  baled  tobacco,  Bulgaria  and 
Greece  supplied  36  per  cent.,  Algeria  and  Brazil  each 
16  per  cent.,  the  Netherlands  10  per  cent.,  and  Manila 
5  per  cent.  Only  144  bales  of  American  tobacco  were 
imported.  Of  the  total  number  of  imported  packages, 
75  per  cent,  came  from  England,  while  100  per  cent,  of 
the  hogsheads  were  shipped  from  the  United  States, 
and  100  per  cent,  of  the  seroons  from  Germany. 

Prices  everyw^here  increased  because  of  the  depre- 
ciation of  the  Belgian  exchange.  A  decUne  in  prices 
is  expected,  however,  as  the  result  of  the  enormous  in- 
crease in  production  in  the  Balkans. 

Considerable  quantities  went  to  German  account, 
while  Belgian  buying  was  less  active  owing  to  the 
elevation  of  prices  and  the  reduced  purchasing  power 
of  the  manufacturers. 

LOAN  TO  TOBACCO  MONOPOLY  OF  POLAND 
Commercial  Attache  Leighton  W.  Rogers,  Warsaw 
The  loan  of  400,000,000  lire,  which  was  extended  by 
the  Banca  Commercial^  Italiana  to  Poland  and  secured 
by  a  portion  of  the  property  and  profits  of  the  Fohsli 
Tobacco  Monopolv,  does  not  include  the  possibility  ot 
American  firms  securing  a  share  in  the  tobacco  monop- 
oly of  Poland.  In  addition  to  the  favorable  rate  ot 
interest  which  the  Italian  syndicate  obtained  on  this 
loan,  which  will  ^'ield  almost  8  per  cent.,  an  obligation 
from  Poland  was  secured  by  the  syndicate  to  sell  to  tlie 
Polish  Tobacco  Monopoly  2,000,000  kilos  of  Italian 
cigarette  tobacco  annually. 


CHEAP  VIRGINIA  TOBACCO  IN  DEMAND  IN 

BREMEN 

Imports  of  tobacco  into  Bremen  during  t'^^i^}"/-' 
totaled  22,810  bales,  630  cases,  and  3276  barrels,  t  itt;.  - 
nine  per  cent  of  the  baled  tobacco  came  from  Brazil, 
13  per  cent,  from  Java  and  Sumatra,  9  per  cent,  from 
Santo  Domingo,  and  5  per  cent,  from  Turkey 

The  630  cases  imported  were  of  the  seed-leat  ^J  - 
rictv,  while  the  barrel  shipments  consisted  of  Amencpu 
tobacco,  m  per  cent,  of  which  was  Virginia  and  the  vv- 
iiiaiiider  Kentucky,  Maryland,  and  Ohio  tobaccos. 

■  ^ 

Ike  Steiner,  genial  member  of  the  fiiin  of  A^in. 
Stoiner,  Sons  &  Company,  Xew  York  hthographei^, 
paid  Philadelphia  a  visit  last  week.  We  hear  that  i- 
is  a  golf  enthusiast  but  you'll  have  to  see  Nelson  Hu  ^i 
or  Elmer  Jarrett  for  the  score. 


^i<^ 


T/  ■*^i^ 


\* 


l^i^x^ 


Perfecw 
2  for  25c 


R> 


(v4  comfy  cVvaif- 


<ar— 


WIDE  AWAKE 

dealers  place  HARVESTER 

Cigars  right  in  front  of  the  show'Case 

where  the  best  sellers  are  usually  kept 

THINK  IT  OVER 


^^. 


.'••    ,-nuetvce  » 


ioflo' 


good  CIS    ^^ 


a 


Record 
Breaker 


,'  Vj 


V 


T 


n.1 


'^'^:**-*' 


i' 


'        CONSOLIDATED 
f  ClGAPv    COPsPORATlON 

'k         Hechscht'f  Bidg  ^ih  Aue  aiSlth  St. 


qA  good  cigar  is  one 

thing a  better  cigar 

is  another. 


• . .  •  it  is  a  better  cigar, 
better  made.  It  is  a  rare 
blend  of  selected  import- 
ed tobaccos  covered  with 
shadc'grown  wrapper . . . 
a  delightful  combination! 


Consolidated 

ClQAR. 
^     'POR.ATION 


I 


u 


44tli  year 


Say  Yon  Saw  It  in  The  Tobacco  World 


May  15,  1924. 


^[ay,  15,  1924. 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


17 


MUR 


The  Cigar  of  Excellence 


Mr.  Dealer: 

Displaying  and  featuring  Muriel 
Cigars  help  you  make  new  friends. 
Those  new  friends  help  you 
make  others.  All  of  them  help 
increase  your  business  and  make 
more  money. 


''//  taies  a  Muriel 
to  match  a  MurieT' 


Made  by 
P.  LORILLARD   COMPANY 

Estahlished  in  1760 


"HOOK  UP'*  YOUR  BRANDS 
WITH  NEW  TRADE 

BY  PACKING  YOUR  CIGARS 
IN  WOODEN  BOXES 

WE  MAKE  GOOD  BOXES— TRY  US 

Windsor  Cigar  Box  Co. 


WINDSOR 


PENNA. 


MERIT  AS  COMMERCIAL  COMPANY  FORMED 
The  Moritas  Commercial  Company  has  been 
foi-med  to  take  over  the  husiness  conducted  by  the 
Manihi  Commercial  Company,  Incorporated.  Head- 
quarters are  at  11  Water  Street,  New  York,  with  Karl 
Nesslin^i^^er  as  president.  The  new  company  also  act« 
as  agent  for  the  La  Y'ebana  Company,  Incorporated. 


INTRODUCING  NEW  SIZE  OF  "BLACKSTONE" 

Waitt  k  Bond,  manufacturers  of  the  **Blackstone" 
pigar,  Newark,  N.  J.,  are  introducing  a  new  size  of 
that  brand.  It  is  a  perfeoto  shape,  retailing  at  2  for 
25  cents. 


CIGAR  STORE  SERVICE  THEY  CAN  SEE 

Telling  the  Work  for  Them  They  Can  Appreciate,  Thereby 

Avoiding  Use  of  Weasel  Word 

By  M.  B.  Ainsworth 

**  Service"  has  become  one  of  the  weasel  words  of 

business  and  if  not  used  carefully  by  tobacco  dealers  it 

can  become  a  joke.    As  one  writer  said  m  the  Literary 

Review ! 

' '  The  play  on  '  Service'  is  being  done  to  an  ignomin- 
ious death  by  'the  butoher,  the  baker  and  the  candle- 
stick maker.' "  .      . 

What  is  service,  anyway!  "Every  organization 
inogresses  in  direct  ratio  to  the  amount  and  character 
■)f  senice  it  renders,"  wrote  Roy  Dickinson  in  Pr„if- 
er's  Ink  "but  service  is  an  intangible  thing  to  visual- 
ize to  a  larger  number  of  people.  It  means  one  thing 
to  one  person  and  a  totally  different  thing  to  another 

In  discussing  a  Congressional  report  that  rortj  - 
nine  cents  of  the  consumer's  dollar  goes  to  what  is 
known  as  service,  the  San  Franctico  Journal  said: 

"Service  is  an  elastic  t«rm  that  covers  modciii 
delivery  svstems,  telephone  orders,  credit  departments, 
fancv  packages,  welfare  work,  and  a  number  of  new- 
fangled notions  listed  under /overhead  '  Service  is 
that  department  of  human  activity  that  has  to  do  with 
the  machinery  of  distribution,  including  the  processes 
that  reach  from  raw  material  to  the  finished  product 
6n  the  table  or  the  back."  . 

One  of  the  best  definitions  given  was  by  a  writer 
in  The  Chicago  Journal  of  Commerce:  . 

"Service  is  the  source  of  all  profits  in  business. 
Without  ser\'ice  there  can  be  no  business  because  busi^ 
ness  is  itself  a  service,  defmed  in  the  Encyc  oped.a  of 
Religion  and  Ethics  as  'the  systematic  attention  lo 
those  affairs  by  which  the  necessaries  and  comforts  ot 
life  are  obtained  and  by  which  social  organization  is 

'"''Tn  tteresting  explanation  was  offered  by  Fred- 
erick J.  Haskin,  a  AVashington  writer  for  hundreds  of 
newspapeM^:^  .^  ^^^  ^^^^  ^^.^^  characterizes  the 
spirit  of  American  business  today,  that  word  is  'sen- 
ice.  •   For  the  last  ten  years  service  has  been  the  watc  - 
word  and  guiding  star  of  a  large  part  of  the  hum.m 
activity  in^e  United  States.    In  the  old  days  peup le 
used  to  be  content  with  doing  a  sober  day's  woik  n 
[he  old  accustomed  ways.    Then  somebody  discoyo  .■ 
that  the  winner  in  business  was  the  man  who  &?;«";•, 
customers  a  better  appearing  product,  or  made  it  n  • 
oonvcniont  for  them  to  buy  from  liim  or  «'  '^^    "     ,' 
to  their  comfort  and  pleasure  than  did  h;s  comp  ti    •. 
At  that  moment  the  modem  American  idea  ot  sci..  , 

"'""  The' word  service  has  been  so  abused  that  tobac 
dealers  might  take  a  tip  from  the  Chicago  can,h  s.  .. 
which  advertiswl  that  it  would  "give  you  a  fc«  '  •,',^ 
of  the  meaning  of  that  much  abused  ''O'-f;.  «X  wha 
The  candy  store  then  went  on  to  state  spocificall>  ur». 

service  would  be  performed.  .  „tus,.«  ft- 1 

And  bear  in  mind  that  service  is  somet hmff  «   t 
<an  Ik-  legitimately  included  in  the  cost,   Prol.s 
Stewart  P.  Sherman,  noted  essayist  says: 

"Service  does  not  cease  to  be  service  ^he"  't  ".  .^^ 
munerated.  On  the  contrary,  the  ^^ori^,  as  '*,  ^r  • 
iriser,  will  steadily  insist  on  rewarding  more  an.  i. 
r.ll  who  know  how  to  provide  what  it  ^a^Js.    .    _ 

Furthermore,  who  bends  W«J"l/t'^f«*V  sooner  * 
ing  the  health  and  pleasurable  life  of  men,  sooner  _ 
later,  will  find  in  his  work  whatever  it  is,  sometl.  ig 

{Continued  on  Page  18) 


n 


1 


Cinco  is  as  standard 


as  **roast  beef,  medium'' 


LMOST  any  time  of  day  that  you 
go  into  a  restaurant,  you'll  find  a 
great  many  of  the  patrons  enjoying 
"roast  beef,  medium". 

Like  as  not,  you'll  order  it  yourself. 
You  may  spend  a  lot  of  time  studying  the 
French  names  on  the  menu — but  when 
the  waiter  brings  his  pencil  into  action, 
it's  an  even  chance  you'll  say:  "roast  beef, 
medium". 

If  it's  your  first  visit  to  that  particular 
restaurant,  the  likelihood  of  your  choosing 
this  dependable  food  is  greatly  increased. 

Why  is  this  so? 

It's  because  you  don't  have  to  guess 
about  roast  beef.  You  KNOW  you'll 
get  your  money's  worth  and  enjoy  your 
meal.    It's  standard  the  country  over. 


Same  way  with  smokers.  You'll  hear 
a  lot  of  discussion  about  fancy  shapes 
and  rare  blends — but  when  it  gets  down 
to  brass  tacks,  the  average  smoker  picks 
Cinco.  He  KNOWS  he'll  get  smoking 
pleasure  and  good  value. 

It's  only  natiiral,  though,  that  Cinco 
should  occupy  this  place  in  the  apprecia- 
tion of  smokers.  The  Eisenlohrs  have 
made  BILLIONS  of  cigars  since  they 
started  business  more  than  73  years  ago. 
They  learned,  long  ago,  to  cut  out  frills 
and  concentrate  on  quality. 

Cinco  quality — backed  by  Cinco 
national  advertising— full  pages  in  color 
in  The  Saturday  Evening  Post  every  four 
weeks — constitute  a  powerful  asset  for 
the  distributor. 


OTTO  EISENLOHR  CBl  BROS.,  Inc 

PHILADELPHIA 

Cigar  Manufacturers  for  Seventy-three   Years 


18 


44th  year 


THE  TOBACCO  WORLD 


May  15,  1924. 


May,  15,  1924. 


THE  TOBACCO  WORLD 


44th  year 


19 


I 


CIGAR   STORE   SERVICE   THEY   CAN    SEE 
{Continued  from  Page  10) 
of  the  peace  and  satisfaction  of  religious  devotion. 

**  to  save  a  man  from  death,  or  even  to 

make  hiiii  ecstatically  happy  once  or  twice,  is  a  small 
service  compared  with  making  him  conafortable  and 
contented  and  ci\dlized  every  day  of  his  life.*' 

How  Hickey  Brothers,  of  Davenport,  la.,  make  it 
plain  to  the  tobacco  users  just  what  they  mean  by  serv- 

ice  I 

** Twenty-two  Years  of  Service" 

From  Hickey  Brothers  to  Y^ou 

Free  Services  Like  These 

Make  Hickey  Brothers  a  **  Stop-In"  Place  for 

Everybody 

To  those  who  may  not  understand  and  appreciate 

the  full  scope  of  our  Free  services  we  list  them  here  s 

1.  Men's  Rest  Rooms— immaculately  kept,  witn 
everv  detail  for  vour  convenience  oared  for. 

2.  Free  Telephone  Service— that  enables  you  to 
call  any  place  in  the  Tri-cities  witliout  charge. 

3.  Standard  Time.  Stop  in  or  call  us  for  the  ex- 
act time.  ^  ,  1        «^ 

4.  Information    Bureau.      Our    salespeople    are 

trained  and  equipped  to  give  you  or  get  for  you  a^ 
information  you  may  require. 

5.  Street  Car  Tickets.  Without  extra  charge  you 
can  secure  your  street  car  tickets  here. 

6.  Free  Ice  Cold  Drinking  Water. 

These  are  but  a  few.  They  are  representative. 
For  daily  many  incidental  things  come  to  our  atten- 
tion whereby  we  may  be  of  sen^ice  to  our  patrons. 

This  Service  is  for  You.  We  invite  and  urge 
that  you  use  it. 

Hickey  Brothers 
CiGAB  Stores 


WJurc  Thi'if  Never  Forget  to  Say  ''Thank  You 


Xumber  75  of  a  Series  of  Facts  and  Figures 

About  Hickey  Brothers 

From  Hickev  Brothers  to  You 

$500,1)00  in  Pav  Chocks  Cashed  in  Hickey 

Brothers  Stores  the  first  three  months 

in  1924. 
More  than  20,000  individual  pay  checks,  amount- 
ing to  over  Five  IlrNURKD  Thou;^and  Dollars,  wore 
cashed  in  our  stores  from  January  1st  to  April  Ist, 

1924 

"  With  the  oxwption  of  the  banks  of  Davenport  no 
individual  concern  we  know  of  is  equipped  to  offer  tins 

SeiTice.  ^  ,    , 

And  we  do  it  without  any  extra  cost  to  you  ^^ll.•^ 

soever.  .   .    i     m    ♦  •<  ;« 

We  believe  this  Service  is  ap])reciated.     that  it  i^ 

constantlv  making  new   and  better  friends   for  Hie 

Hickev  Brothers'  Stores.  ^ 

It  is  but  one  of  the  many  ways  in  which  we  ..io 

seeking  to  servo  our  patrons.     And  that  are  maki  i|^ 

us,  not  merely  a  group  of  fine  cigar  stores,  but  ni 

institution  that  renders  a  Service  far  an<l  beyond    "t 

selling  of  quality  merchandise. 

Visit  one  of  our  stores  tomorrow  ami  learn    o 

know  us  better. 

Hickey  Bhotiiers 

CioAR  Stores  , . 

Where  Thet/  Never  Forget  to  Sag  ''Thank  Ion 

''Twenty-three  Years  of^rvice*' 

UNITED  CHANGES  STOCK  VALUE 

Papers  have  been  filed  with  the  Secretary  of  State 
in  Now  Jersev  bv  the  United  Cigar  Stores  U.nipj^T' 
changing  the  par  value  of  their  stock  from  flOU  to  ^^  • 


News  from  Congress 


{Continued  from  Page  11) 

announcement  that  all  parties  desiring  to  submit  evi- 
dence should  do  so  before  August  15  and  that  rebuttal 
exhibits  must  be  offered  before  September  1. 

Senator  Harris  of  Georgia,  who  has  been  promi- 
nent in  Congress  in  fighting  for  the  issuance  of  inter- 
changeable mileage  books,  has  asked  the  commission  to 
explain  the  reason  for  the  postponement,  pointing  out 
that  this  matter  has  now  been  pending  for  some  two 
years  and  expressing  the  opinion  that  hearings  should 
])e  held  and  the  case  closed  wdth  the  least  possible  de- 
lav. 


Investigator  Recommends  Abolishing  Pullman  Surcharge 

Discontinuance  of  the  surcharges  collected  for 
Pullman  and  similar  accommodations  is  recommended 
in  a  report  to  the  Interstate  Commerce  Commission  by 
the  examiner  who  has  been  investigating  this  subject 
on  a  plea  for  relief  submitted  by  a  number  of  trav- 
elers '  and  other  business  organizations.  The  Pullman 
surcharge  was  established  in  August,  1920,  and  added 
50  per  cent,  to  the  amount  charged  for  the  space  oc- 
cupied by  the  passenger,  the  additional  money  going 
to  the  railroads  to  meet  an  increase  in  wages. 

The  report  sets  forth  that,  considering  that  the 
railroads  are  saved  the  capital  invested  in  Pullman 
equipment  and  other  facilities  necessary  to  maintain 
the  cars,  and  that  most  railroads  are  receiving  sub- 
stantial pajTnents  out  of  the  charges  collected  for  the 
Pullman  service  proper,  it  is  believed  that  the  time 
has  come  when  the  commission  may  well  eliminate  the 
charge. 

Arguments  in  the  case  will  be  heard  by  the  com- 
mission before  a  formal  decision  is  rendered. 


Bill  Introduced  to  Safeguard  Depositors  in  National  Banks 

Tobacco  merchants  and  others  who  deposit  their 
funds  in  national  banks  would  be  safeguarded  against 
loss,  under  the  terms  of  a  bill  which  has  just  been  in- 
troduced in  the  House  of  Representatives  by  Congress- 
nian  Doyle,  of  Illinois,  which  would  require  all  such 
hanks  to  file  with  the  treasurer  of  the  United  States  a 
surety  bond,  with  an  approved  surety  company  as 
surety  thereon,  for  the  full  amount  of  all  deposits. 

Adoption  of  this  measure  would  make  impossible 
any  losses  to  depositors  through  the  failure  of  a  na- 
tional bank,  since  the  treasurer  at  all  times  would  have 
a  l>ond  for  a  sum  sufficient  to  pay  all  depositors  in  full. 
It  is  declared  by  Representative  Doyle  that  at  the  pres- 
ti;t  time,  in  some  sections  of  the  countiy,  there  is  a  lack 
of  confidence  in  the  banks  which  is  making  possible  the 
fleecing  of  the  public  by  confidence  men  who  urge  their 
^tficks  as  a  safe  investment.  This  feeling  would  be 
j^i.cceeded  by  one  of  security  if  the  depositor  was  as- 
sured that  his  money  was  safe  in  the  bank. 

Anendment  Proposed  to  Exempt  From  Afl  fttcdttie  Taxes 

Single  Persons  Making  Under  $2000  and  Married 

Persons  Making  Under  $3000 

Amendment  of  the  revenue  law  so  as  to  exempt 
tium  all  income  taxes  single  persons  whose  net  incomes 
do  not  exceed  $2000  per  annum  and  heads  of  families 
arid  married  persons  whose  net  incomes  do  not  exceed 
^•'''*'00,    has    been   proposed   by    Senator   Harris,    of 


The  effect  of  this  amendment  would  be  to  relieve 
-,500,000  men  and  women,  57  per  cent,  of  all  the  tax- 
payers, from  the  payment  of  income  taxes.  These  tax- 
payers contribute  individually  but  very  little  to  the  to- 
tal income  taxes  collected.  Senator  Harris  declares, 
the^average  return  being  $7.50  for  a  single  person  and 
$3.75  for  heads  of  families  and  married  persons,  while 
the  cost  of  collecting  these  taxes  is  about  $6  for  each 
taxpayer.  The  total  revenue  derived  from  this  class 
of  taxpayers  by  the  Government  is  approximately 
$18,000,000,  and  the  loss  of  this  revenue  would  be 
largely  offset  by  the  great  reduction  in  appropriations 
for  sahiries  and  other  operating  oxponses  of  the  income 
tax  division  of  the  Internal  Revenue  Bureau. 


Senator  Smoot  Suggests  Tightening  of  Restrictions  as 
Regards  Licensing  of  Customhouse  Brokers 

Washington,  D.  C. 

The  tightening  of  the  restrictions  surrounding  the 
li( cnsiiiof  of  customhouse  brokers  is  proposed  by  Sen- 
ator Smoot,  of  Utah,  who  has  announced  that  he  will 
make  an  effort  to  secure  the  adoption  by  Congress  be- 
fore adjournment  of  a  bill  requiring  the  examination 
of  not  less  than  two  officers  or  employees  of  any  con- 
cern desiring  to  secure  a  license  after  adoption  of  the 
measure.  The  bill  sponsored  by  Senator  Smoot,  how- 
ever, will  place  no  obstacles  in  the  way  of  any  person 
desiring  to  transact  business  pertaining  to  his  own 
importations  at  any  customliouse. 

*  *  Under  the  present  law, ' '  the  Senator  pointed  out, 
*4t  is  possible  for  men  who  are  not  qualified  to  act  in 
the  capacity  of  customhouse  broker  to  secure  a  license. 
The  result  is  that  he  gets  into  trouble  not  only  im- 
porters but  exporters.  Many  times  his  advice  is  taken 
when  it  is  wrong  and  the  importer  or  exporter,  as  the 
case  may  be,  is  put  to  considerable  unnecessary  ex- 
pense. It  has  developed  also  that  in  some  instances 
frauds  have  occurred  and  only  recently  it  was  devel- 
oped that  a  man  had  secured  a  license  in  order  to  get 
informatifui  to  give  to  other  people,  making  trouble  b^ 
tween  importers.'' 


G 


*  >rgia. 


Question  of  Trade  Association  Activities  Reopened  by 

Secretary  Hoover 

The  question  of  trade  association  activities,  set- 
tled in  a  veiy  unsatisfactory  way  by  former  Attorney 
General  Daugherty,  has  been  reopened  by  Secretary 
of  Commerce  Hoover,  who  has  held  several  conferences 
with  Attorney  General  Stone  on  the  subject. 

The  former  attorney  general's  decision  that  vital 
statistics  of  industries  can  be  gathered  only  on  the  re- 
quest and  on  W\q  authority  of  a  governmental  agency, 
and  distributed  only  through  such  an  agency,  was  un- 
satisfactory alike  to  the  business  men  of  the  country 
an<I  tn  Se{  I'etary  IIoomt,  who  straiglitway  ajinouneed 
his  intention  of  continuing  the  statistical  work  he  had 
inaugurated  for  a  large  number  of  industries. 

The  new  attorney  general  h-^s  not  yet  rendered  his 
decision,  but  it  is  understood  th  he  is  inclined  to  view 
tlie  activities  of  trade  associations  more  leniently  than 
did  his  predecessor.  It  is  believed  that  he  will  hold 
that  trade  associations  may,  -vnthout  violating  the  de- 
cisions of  the  United  States  Supreme  Court,  gather, 
eriii|iil('  and  excliangre  statistics,  possibly  under  regu- 
lations which  would  prohibit  any  use  of  such  statis- 
tics for  purposes  violating  the  anti-tnist  or  unfair- 
competition  laws. 


m 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


May  15,  1924. 


May,  15,  1924. 


THE  TOBACCO  WORLD 


44th  year 


21 


►  HAND  made" 


M 


EVERY  MAN'S  SMOKE' 

BAYUK  CIGARS,  INC. 

PHILADELPHIA,  PA. 

New  York,  119  Lafayette  Street 
Phone  Franklin  3166 

MAKERS  OF: 

Philadelphia  Hand  Made 
Havana  Ribbon 

(Ripe  Domestic  Filler -Imported  Sumatra  Wrapper) 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


MERCHANTS  OCAR  BOXCi 


DALLASTOWN,  PA. 

..yMANUFMTURERS  OF 

CIGAR  BOXES  &  CASES 

D«ai«rs  in  Ub«to,  Bands  and  Cddnss 

CAPACITY    18,000   DAILY 


We  make  them.     Anything  in  Cadar,  Venaar. 


f^     f.y         WT  A    We  make  them.      Anythi 

it     it    8      W  OOU-     Redwood  and  IrtkiUtion 


fff.y         n*  Wc  have  them.      Let   ut  quota  you   on   your 

It     it    8     r^riCC8 "•«••     Line  up  with  a  firet  clau  boxmakar 

for  your  1924  requirements. 
WE  SPECIALIZE  IN  BOITE  NATURE  BOXES 
First  Class  Clrfar  Boxes  Guaranteed 


flBembcts  ot  tbc  InDustrs  arc  corOlallt)  invitcD  wbcn  in 
pbllaDclpbla  to  malie  tbc  officer  o( 

ZCbc  Ztobacco  HClorll) 

tbctt  bcaOquarteta,  anO  to  mahc  uec  ot  our  ectvicce 
in  ani2  anO  all  waigg.  for  contcrcncce  a  private  ottlcc 
will  be  placeb  at  tbeir  Mapoeal.  it  oeatrcO.  "Rcmcmbet 
tbe  aDDrees,  230  Cbeetmit  Street,  pbilabelpbia,  pa. 

Uelepbonc,  lon1bar^  1768 


(Continued  from  page  12) 

Have  you  made  a  big  mistake,  committed  some 
egregious  blunder,  performed  some  grossly  careless 

act? 

And  did  it  almost  cost  you  or  your  boss  a  large—a 

very  large — sum  of  money? 

Well,  forget  it.  Don't  let  it  prey  on  your  mind. 
For  if  you  are  the  right  kind  of  a  man  it  stamped  it- 
self so  deeply  on  your  brain  that  you  will  never  repeat 
it  as  long  as  you  live. 

Did  you  make  two  or  three  little  mistakes  today? 
Or  were  you  careless  in  several  insignificant  instances! 
Or  wereyou  thoughtless  in  word  or  deed?  And  were 
these  slips  so  small  that  you  have  almost  forgotten 
them?    Don't  forget  them!    Don't! 

Recall  them,  every  one  of  them.  Think  of  them 
with  sorrow  and  humiliation,  with  deep  regret.  Give 
yourself  a  severe  call-down  for  every  one.  Impress 
them  on  your  memory  so  deeply  that  you  will  never 
forget  them,  never  repeat  them. 

For  if  you  don't  succeed  in  life,  either  as  a  mer- 
chant, or  as  a  derk,  it  will  be  because  of  many  little 
mistakes,  errors  or  indifferences,  and  not  because  of 
two  or  three  big  blunders. 

Remember  that  little  mistakes,  unrepented,  wiU 
become  nest-eggs  for  many  more  little  mistakes.  And 
many  little  mistakes  will  breed  several  big  mistakes. 
And  these  little  ones,  plus  the  big,  will  make  a  weight 
too  heavy  for  you  to  carry. 

Life  isn't  made  up  of  big  things.  If  it  were  we 
would  all  be  heroes— or,  we  think  we  would  be.  Bui 
life  consists  of  an  infinite  number  of  little  things.  If 
well  performed,  we  are  successful.  If  poorly  done,  wo 
are  a  failure. 

EFFECT  OF  GREEK  EXPORT  TAX  ON  UNITED 

STATES  TOBACCO  PURCHASES 

C.  E.  Dickerson,  Jr.,  Clerk  to  Trade  Commissioner, 

Athens 
The  recent  decision  of  the  Greek  Government  to 
lower  the  export  tax  on  tobacco  has  improved  the  out- 
look for  the  trade  in  this  commodity  with  the  United 
States,  but  the  action  does  not  insure  the  complete  ro- 
establishment  of  the  former  commercial  intercourse. 
It  is  understood  that  during  the  last  fifteen  days  Amer- 
ican tobacco  manufacturers  have  bought  Bulgarian  to- 
bacco, in  place  of  the  Greek  product,  to  the  extent  d 
$3,000,000.    " "    "  .   , 

The  Russians,  who  for  twenty-five  years  have  tnc  i 
to  introduce  their  tobacco  into  the  United  States,  hav3 
finallv  succeeded  in  their  efforts,  owing  to  the  heaw 
taxation  of  the  Greek  Government  which  is  thus  al?«^ 
negatively  favoring  the  Bulgarian  interests.  Dunn.' 
the  past  vear,  importation  of  Bulgarian  and  Russia  i 
tobacco  into  America  exceeded  that  of  the  precedm  '" 
year  by  2,500,000  kilos. 

LENNEN  &  MITCHELL  TO  DIRECT  AMERICAN 
TOBACCO  COMPANY  ADVERTISING 

The  American  Tobacco  Company  has  apppintc  1 
the  firm  of  Lennen  &  Mitchell,  of  New  York  City,  l  • 
direct  their  advertising  on  **Pall  Mall"  cigarettes  aiKi 
their  Humidor  Sampler. 


SUMATRA  TOBACCO  CROP 
Vice-Consul  Sydney  B.  Redecker,  Medan 

The  tobacco  crop  produced  in  the  Deli  district  dur- 
ing 1923  and  now  in  course  of  shipment  has  amounted 
to  approximately  205,000  to  207,000  bales  of  80  kilos 
each.  The  exact  figures  as  to  production  are  not  yet 
available.  This  is  about  10,000  bales  in  excess  of  the 
quantity  (195,000  bales)  stipulated  in  the  1923  restric- 
tion agreement  made  by  the  Planters'  Association  rep- 
resenting estates  producing  95  per  cent,  of  the  total 
Deli  crop. 

At  a  recent  meeting  in  Amsterdam  of  the  direc- 
tors of  the  estates  comprising  the  Planters'  Associa- 
tion, it  was  decided  to  ship  the  excess  tobacco  and  place 
it  on  the  market  during  this  year.  The  surplus  quantity 
consists  chiefly  of  the  lower  grades  of  tobacco,  whicii 
it  is  believed  can  be  marketed  more  advantageously  in 
the  Orient  than  elsewhere.  The  bulk  of  the  crop,  how- 
ever, is  being  shipped  to  the  Netherlands  for  auction  in 
the  usual  maimer  in  the  Amsterdam  market.  The  de- 
cision to  sell  the  surplus  crop  is  an  exception  to  the 
usual  practice  of  the  estates  as  provided  by  the  restric- 
tion agreement,  which  requires  that  any  excess  produc- 
tion will  be  destroyed  or  otherwise  witliheld  from  sale 
during  the  year  when  the  crop  is  disposed  of. 

The  quality  of  the  crop  is  reported  to  be  higher 
than  usual  as  a  result  of  good  weather  conditions.  That 
is  to  say,  that  the  percentage  of  tbe  iiner  grades  is 
somewhat  above  the  average.  Usually  the  percentage  of 
the  so-called  **  American  grades"  is  somewhere  around 
20  per  cent,  the  total  crop,  but  it  is  believed  that  of  the 
1923  crop  probably  more  than  25  per  cent,  will  consist 
of  the  finer  grades,  for  whidi  the  chief  demand  is 
usually  in  the  United  States. 

The  Planters '  Association  has  recently  agreed  that 
the  1924  Deli  tobacco  crop  be  restricted  to  195,000  bales 
Avith  authorization  to  market  an  additional  quantity,  if 
produced,  not  in  excess  of  10  per  cent,  of  tins  amount. 
This  will  bring  the  total  possible  Deli  tobacco  produc- 
tion for  1924  to  214,500  bales,  an  increase  of  10  per 
cent,  over  the  amount  stipulated  in  the  original  restric- 
tion agreement  for  1923. 

NEW  TURKISH  MONOPOLY  TO  REPLACE  THE 

REGIE 
H.  G.  McMillan,  Clerk  to  Trade  Commissioner,  Constanti- 
nople 
The  Turkish  press  recently  published  a  statement 
to  the  effect  that  the  Regie  des  Tabacs,  which  has  the 
monopoly  on  the  sale  of  maimfactured  tobaccos  in 
Turkey,  would  be  abolished  in  May,  1924.  It  has  been 
reported  that  the  present  Angora  Government  is  ac- 
tively studying  the  tobacco  situation  with  a  view  to 
establishing  a  Government  monopoly  to  replace  the 
Regie.  Adil  Bey,  Commissary  of  the  Bourse,  has  been 
instructed  to  make  an  exhaustive  study  of  the  present 
monopoly  in  Turkey  and  will  also  examine  in  detail 
the  system  of  co-operative  societies  which  is  in  vogue 
at  Sofia,  Bulgaria.  In  the  latter  countr\^  the  state  ex- 
ercises only  such  control  over  the  tobacco  industry  as 
is  necessary  for  the  effective  collection  of  its  excise 

taxes.  • 

UNITED  TO  SELL  SPORTS  MAGAZINE 

It  is  reported  on  good  authority  that  the  United 
^  'igar  Stores  Company  is  considering  the  publication 
of  a  sporting  magazine  which  will  be  sold  exclusively 
through  the  3000  stores  of  their  chain  in  the  United 
States. 

The  first  edition  is  to  be  130,000  copies  and  they 
fiave  a  reputation  for  not  biting  off  more  than  they 
tan  chew. 


MARKET  FOR  AMERICAN  CIGARETTES  IN  EGYPT 

The  native  Egyptian  has  always  been  a  large  con- 
sumer of  tobacco  but  his  tastes  until  recently  have 
been  almost  exclusively  confined  to  Turkish  and  other 
nearby  tobaccos.  In  1913  less  than  79,000  pounds  of 
manufactured  tobacco,  not  including  cigars,  were  im- 
ported, valued  at  13,000  Turkish  pounds  ($65,159). 
During  and  subsequeiit  to  tlie  war  large  quantities  of 
cigarettes  manufactured  from  Virginia  tobacco  were 
imported  into  Egypt  for  consumption  by  the  British 
militaiy  forces  stationed  in  the  country.  For  instance, 
in  1920  and  1921  more  than  660,000  pounds  of  ciga- 
rettes were  shipped  to  Egypt,  almost  entirely  from 
England.  However,  there  followed  a  considerable 
slump,  when  only  a  little  over  244,000  pomids  entered 
in  1922  after  the  British  war  forces  left. 

Increasing  Quantities  of  Virginia  Tobacco  Used 

That  the  native  Egyptian  is  smoking  more  and 
more  Virginia  tobacco  is  indicated  by  the  fact  that  the 
1923  imports  increased  45  per  cent,  over  the  previous 
year,  and  since  all  of  these  cigarettes  were  shipped 
from  the  United  Kingdom,  it  is  very  probable  that  they 
were  manufactured  from  Virginia  tobacco. 

The  most  popular  brands  are  being  extensively  ad- 
N'ertised  along  mth  locally  manufactured  cigarettes. 
Bill  posters  and  store  window  displays  in  both  English 
and  Arabic  are  commonly  used,  while  some  of  the 
larger  cigarette  importers  have  established  regular 
automobile  delivery  systems  whereby  large  quantities 
of  cigarettes  are  delivered  from  Alexandria  to  the 
small  interior  native  cities. 


SURPLUS  TOBACCO  IN  YUGOSLAVIA 

The  1923  tobacco  crop  in  Yugoslavia  is  reported  at 
41,800,000  pounds.  So  far  about  30,800,000  pounds 
have  been  purchased  by  the  monopoly. 

Negotiations  are  in  progress  to  sell  to  Italy  and 
Czechoslovakia  a  part  of  the  surplus  of  the  1923  crop. 
It  is  estimated  that  the  quantity  available  for  export 
this  year  will  be  between  5000  and  6000  metric  tons. 
The  director  general  of  the  monopolies  is  anxious  to 
sell  a  part  of  this  surplus  to  American  firms  and  would 
like  to  receive  offers  from  American  purchasers.  The 
crop  ^rill  be  ready  for  export  during  the  autumn  and 
can  be  sold  either  in  leaf  or  cut  for  cigarettes.  The 
tobacco  sold  will  be  that  gro^^^l  in  Macedonia  and 
Herzegovina. 

Statistics  show  that  the  gross  receipts  from  the 
tobacco  monopoly  for  1922  and  1923  were  910,700,292 
dinars  and  1,408,261,760  dinars,  respectively. 


TOBACCO  MANUFACTURING  IN  IRELAND 
Three  English  tobacco  maimfacturing  firms  have 
established  factories  in  Dublin,  as  the  result  of  the 
imposition  of  a  duty  on  manufactured  toba<K50  and  cig- 
arettes imported  into  the  Irish  Free  State  from  Great 
Britain.  With  these  plants  in  full  operation,  Dublin 
^\'ill  be  in  a  position  to  supply  the  major  portion  of  the 
domestic  requirements,  and  direct  imports  of  leaf  to- 
l)acco  will  ])robably  increase  with  the  establishment  of 
adequate  facilities  for  handling. 

SCHWARZKOPF  &  RUCKERT  REORGANIZE 

S<*lnvarzk()i)f-Kiiekert  Company,  Incorporated, 
ciii'ar  box  makers,  have  incori)orated  in  the  city  of 
New  York  with  1000  shares  of  preferred  stock  at  $100 
each,  and  2000  shares  of  common  stock  of  no  par  value. 
The  incorporators  are  O.  Ruckert,  M.  Vogel,  and  J. 
Grieser,  and  the  new  iirm  is  successor  to  the  old  firm 
of  Scliwarzkopf  &  Riickert.  It  is  understood  Oscar 
Riickert  is  president  of  the  new  firm. 


22 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


May  15,  1924. 


Tobacco  Merchants'  Association 

^r\        •  •  T^  5   Beekman  Street 

Registration  oureau,  new  york  city 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A-An  allowance  of  $2  will  be  made  to  member,  of  the  Tobacco  Mer- 
thants'  Association  on  each  registration. 

Note  B-If  a  report  on  a  search  of  a  title  n|«»^ji»^«d'ditVon;?"bi?g^ °of  o"? 
than  ten   (10)  titles    1^"^   'ess  than   twenty-one  ^^^2^  thSn  twenty 

Dollar  C$1.00)  will  be  made      If  '\,  "*="f' *^^'^' iditional    charge    of    Two    Dollar. 
(20)   titles,  but  less  tha'^'^'^^niddiolial   charge  of  One   Dollar   ($1.00)   will   be 
(*?<Mli   wiU   be    made  and  so  an   auditioiiai   cnarge  u»   y",».j 
S  for  every   Un  (10)  additional   titles  necessarily  reported. 

REGISTRATIONS 
ARTERIAL     HIGHWAY  :-43.778.     For    cigars,     ^lay     1,     iv-'*. 

W^^R  N^WBER^:-^;781.     For  all  tol>acco  products.    May 

2,  1924.     The  Mochlc  Litho.  Co.,   l"^^--     •''^o^^y"',/-  }\       ^    t^- 
ALLOWANCE :-43,783.     For  cigars.     May  6,  1924.     John  D.  Jar 

rctt.  Fort  W  orth,  Texas.  ,     •         ♦♦„       XTon-h  74    1924 

TWIN  BORO:— 43,784.     For  cigars  and  cigarettes.    March  24,  iyz4. 

George  Arzbcrgcr,  r.rooklyn.  X.  ^•  v^v.-mher    M     19^2 

7FNA-— 43  785  I'or  a  tobacco  products.  No\ ember  ^4,  iv--. 
An^^i^n  HoK  Suj  plv  Co..  Detroit.  Mich.  This  eerUhcate  is  ,s- 
fued  upon  presen  ition  made  to  us  that  the  trade-mark  herein 
soecitW  though  apparently  not  heretotore  registered  in  any  of 
our  Affiliated  UureLis.  has  been  acquired  by  ti^e  -g-trant  by  a 
transfer  from  The  American    lobacco  Co.,  -New   \  ork,  A.   i .,  ao 

MACKS  EXTRA :-43,786.     For  »ll  tobacco  products.     March  29. 

U)'4      I    A    McAdoo,  Charlotte,  N.  C.  ^.       .         .         ■, 

DAN  RICE  :~43,787.     For  cigars.     March  29,  1924.    American  Box 

Supply  <^o.,  Detroit,  Mich.  ^        ,?    imd     if    Q-itliff  F>inp 

CORINTHIAN :— 43,789.    For  pipes.    May  12,  1924.    II.  Sutlitf  i  ipe 

Shop.  San  Francisco,  Cal.  >,        17    10?  1       u     Sntliff 

DONNYBROOK:— 43,790.     lor  pipes.     May   12,   1924.     11.  butim 

Pipe  Shop,  San  Francisco,  Lai. 

RENEWAL 
TltllR  HtfAD:— 43,783.     For  hue  cut  chewing  and  smoking  to- 
b™  o.  "1  kinds.     Registered  ^lay  9    1924    by  Rohde  &  Co..  Cin- 
cinnati, Ohio.     (Originally  registered  on  April  20,   1902.^ 

TRANSFERS 
COLONEL  J.  J.  ASTOR:— 20,088  (Tobacco  Journal).     For  cigars^ 
Registered  May   12,   hs9S,  by   L.    F.   Neumann   &  Co.,   ^fw   \ork 
City      Transferred    Noyembcr    8.    1901,    to    lleitmann-Klout    Co.^ 
Dayton.  Ohio,  and  re-transferred  by  Louis  Heitmann  Co.,  Dayton, 
Ohio,  successors  to  Ikitmann-Klout    Co.   to  the  Amencan  box 
SuDpiy  to..  Detroit.  Mich..   I'ebruary  14.  1922. 
JOHNNIE     WALKER:— 35,710     ( Lnited     Registration     Bureau); 
19  929  (Tobacco  World).     l"or  cigars,  cigarettes,  cheroots  and  to- 
bacco     Registered  March  25,  1910.  and  .\pril  1,  1910,  respectively, 
by  the   American    Litho.    Co.,    New   York    City.     Through   mesne 
transfers  acquired  (for  cigars  only)  by  Menendez   Bros.,  Sanford, 
Fla     on  December  5,  1923.  and  W Jrwwfcrrcd  to  J.   M.  MeiWl^f*, 
Sanford.  Fla.,  April  2o.  1924. 
SCANDINAVIAN    CLUB:— 42,038    (Tobacco    Merchants   Associ^ 
tion).     For  cigars.     Registered  March  3,   1921.  by   Okray  &  \  an- 
dcrlinden,  Milwaukee,  Wis.     Traiisfcrrcd  to  Okray  &  Dhein,  Mil- 
waukee, Wis.  ,    '  4.         . 
LA  OVETENSA:— 29,087   (Tobacco  Leaf).     For  cigars,  cigarettes 
and  tobacco.     Reui>tered   February  4.   1905,  by  O.    L.  Schwencke 
Litho.   Co.,   Brooklyn,  N.  V.     Through  mesne  transfers  acquired 
by  Ramon  Suarez  &  Co..  Chicago,  lU.,  and  re-transferred  to  Fer- 
nando Alvarez  &  Co.,  Chicago,  111,  April  26,  1924. 
CEDELLA: — 18,641    ^Tobacco   Journal).      I- or    cigars.      Registered 
September    5,    1896,    by    Witsch    &    Schmitt,    New    York    City. 
Through  mesne  transfers  acquired  by  Wiedmann-St.    Louis    Cigar 
Box  Co,  St.  Louis,  Mo.,  and  re-transferrcd  to  Cliaa.  Muelterj  St. 
Louis,  Mo.,  May  2,  1924. 


RIBBON  GUM 

TRAGACANTH 

She  Finest  Qualities 

A.  D.  SMACK  CO. 


80  JOHN  STREET 


NEW  YORK  Ctn 


DON'T  LET  CONGRESS  CRUCIFY  INDUSTRY 
Business-like  Counsel  Needed  to  Guide  Legislators 

Under  the  main  heading  given  above,  Mr.  John  M. 
Glenn,  secretary  of  the  Illinois  Manufacturers'  Asso- 
ciation, in  a  special  bulletin  issued  by  them,  draws  at- 
tention to  the  fact  that  business  is  being  attacked  on 
every  hand  by  Congress.  He  says  that  the  situation 
is  extremely  serious  and  that  business  men  are  asleep. 
He  draws  attention  to  the  fact  that  there  are  at  least 
five  bills  on  the  road  to  passage,  which  if  not  prop- 
erly amended  ^Wll  work  great  hardship  on  the  indus- 
tries and  bring  about  stagnation  of  business. 

One  of  the  measures  which  will  have  a  big  effect 
on  industiy  is  the  proposal  of  Congressman  Paige 
which  proposes  to  increase  by  200  per  cent,  parcel 
post  rates. 

If  this  measure  is  given  the  mature  consideration 
that  it  deseiTes  and  legislators  are  impressed  with 
the  importance  of  handling  the  matter  in  a  business- 
like way,  there  is  little  danger  that  it  wiU  be  passed 
in  its  present  form.  But,  if,  due  to  hurried  measures 
or  undue  pressure  being  brought  to  bear  on  the  leg- 
i.slators,  or  the  indifference  of  those  interested,  the 
measure  is  presented  at  a  time  when  speed  is  being 
urged  on  Congress,  there  is  a  grave  likelihood  that  it 
will  be  passed  in  its  present  foim  and  disaster  re- 
sult. 

The  news  flashed  over  the  wires  to  the  newspa- 
pers that  Congress  is  preparing  for  all-night  sessions 
to  pass  much-needed  legislation,  such  as  the  Mellon 
Tax  Reduction  Bill,  indicates  a  sincere  desire  for  real 
accomplishment. 

Therc!  has  been  too  much  delay  on  the  part  of 
Congress ;  now  there  is  a  feverish  rush  to  catch  up  mtli 
much-needed  legislation. 

Our  legislators  are  confronted  with  a  dilemma— so 
manv  interests  are  clamoring  for  attention  and  the 
needs  of  the  various  classes  are  urgent.  Apparently, 
the  only  way  to  get  things  done  is  to  *'i*ush  them 
through. '^ 

Evenbodv  is  asking  Congress  to  **get  somethiiig 
done/'  Under'pressure  of  this  kind,  it  is  easily  possible 
that  the  Paige  bill,  which  offers  such  an  easy  solution  oi 
the  matter  ]>v  increasing  parcel  post  rates  and  other 
postage  item's,  will  be  passed  through  without  mature 
consideration. 

We  have  prcrfottsO^  e^ptmiied  why  these  bills  are 
unfair  and  how  thev  would  work  great  damage  to  busi- 
ness and  the  prosperity  of  the  country  generally. 

To  lay  a  burden  of  $150,000,000  on  the  famier 
buver  at  the  present  time  would  practically  cripple  lua 
purchasing  power.  To  tax  $150,000,000  on  one  depart- 
ment of  industrv  would  result  in  stagnation  ot  busi- 
ness in  that  industiT.  To  attempt  to  operate  a  de- 
partment of  the  post  office  with  the  rates  increased  us 
much  as  200  per  cent,  would  practically  put  that  de- 
partment out  of  business.  . 

Your  legislators  need  the  counsel  of  olear-thinK* 
ing  men.  Write  to  them,  pointing  out  the  effici^it,  bu^- 
ness-like  wav  to  meet  this  situation— as  the  Postmas- 
ter Ueiierarsuggests— ^yait  for  his  department  rep-n 
Imiove  taking  liasty  action. 


^      Aftcrall 
notlung  satiffics  liM- 
joodc^ar 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  of 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co 
24  Vine  St.. 
DESHLER,  OHIO. 


AtUraU 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAR     PASBACH,  Prcs. 


iJ.A.VOICC.ScCV.   ftCCNL-MANACen 


-=^ LITHOGRAPHING  CO.incT^ 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGAR  LABELS -CIGAR  BANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVER"rjSING 


/  ,l/m////f/i 


W   YORK 


The  standards  of  America 

Lorillard's  Snuff,  :  Est.  1760 
Rail  Road  Mills  Snuff,  Est  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

All.  OF  THE  OLD  ORIGINAL 


Bey  wood,  Strasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  111. 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  Sluatity 


Perfect  Lithography 


AmericanT^ox  Sapply  C^: 


8309  Russell  Street  Detroit.  Mich. 

Comer  of  Oratlot  Sireat 
Exclusivo  Sellinp  Aiients  For 

THE  CALVERT  LITHOGRAPHING  CO. 


SIJVCE  1870 

CIGAR  BANDS    CIGAR  UBELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


f^^tobops  —  1i,appees  —  High  Toasts 
Strong,  Salt,  SWeet  and  Plain  Scotchs 

MANUFACTURB>    BY 

ffiORQE  W.  HELNE  CO.,  Ill  Fifth  A?e.,  1^  Tark 


CAN  NOW  GET 

DILIS  BEST 

SMOKING 
TOBACCO 

THROUGH   ANY 
REGULAR 
JOBBER 


J.G.DILL   CO. 

RICHMOND,  VA. 
»/fdnu/belurer$  ef 

hichcraoe 
INmokinc   tobacco. 


i 


ill 


wr 


iiiiiiili 


llililil 


iiiiiiili 


iiiiii 


Niiiiiiiiiiiiiiiii 


I'liiiiiiiiii, 


l! 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


Meet  The  Man 
Who  Handles  Manilas 

Constantly  throughout  the  country  now 
there  is  inquiry  for  the  better  cigars  from 
the  Philippines. 

Smokers  are  becoming  more  apprecia- 
tive of  Manilas. 

They  can  see  the  quality. 

They  realize  how  great  the  value  is. 

All  long  filler,  strictly  hand  made  by  the  Spanish  method,  Manilas 
fhaSe  c^^^^^  more  expensive  cigars  from  other  places. 

Mild,  free  burSing,  piquant,  Isabela  tobacco  appeals  to  men  who 
know.  Filipino  makers  excel  in  workmanship.  Manila  cigar  factor- 
ies  are  as  fine,  clean  and  sanitary  as  any  m  the  world. 

Manila  popularity  is  not  confined  to 
Class  A. 

Live  dealers  find  it  profitable  to  feature 
dependable  brands  in  various  sizes. 

FlK^g  Manilas  in  the  show  case  puts 
^ney  in  the  retailer's  pocket. 

Build  Business  On 
Standard  Brands 

Li»t  rf  Manila  factories  on  application. 

Nant««  of  importers  cheerfully  given. 
Furthtr  information  supplied  on  request 

Manila  Ad.  Agenc]r» 
(C.  A.  Bond,  Mgr.) 
15  William  St., 
New  York  City 


JUNE  1,  1924 


iiiiiiiiiinniimi 


JOHN  H.  BAKER 

SCRAP  CUTTER 

AND 

SEPARATOR 


A  Scrap  Cutter  and  Separator 
that  really  does  separate 


Write  for  descriptive  matttr, 
and  new  n^^m 


Cigar  Manufacturers  Making 

Short  Filler 

CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

Twenty  years  giving  satisfaction  right 

along 

HAS  A  FINE    AROMA 

CANT  TELL  IT  FROM  THE 
REAL  HAVANA 

WfUt  fsr  ammplm  and  pricm 


Baker  Tobacco  and  Cigar  Machinery  Company 


\^ 


YORK,  PENNA 


PUBLISHED  ON  THE  121  AND  I5ZH0FEACH  MONTH  AT  236  CHESTNUT  ST.  PHIU., PA. 


li 


June  1,  1924 


AT  ATLANTIC  CITY 

A  Sign  250  Feet  Long 

The  18,000,000  people  who  go  to  Atlantic  City  each  year 

by  train 

And  the  millions  of  others  who  go  there  by  auto 

Will  all  get  this  message— "The  Best  Cigars  Are  Packed 
fa  Wooden  Boxes"— from  our  new  giant  sign  which  stands 
30  feet  high  and  250  feet  long  on  the  meadows,  within  a 
mile  and  a  half  from  the  Railroad  Terminals. 

Why  not  pack  your  cigars  in  wooden  boxes  and  reap  the 
benefito  of  this  campaign  ? 

Ife^tft  fmL  too  noticed  tl^  already  P^rybody  fe  saying, 
"The  Best  Cigars  Are  Packed  in  W^ooden  Box€»*'. 


*'The  Be^  Cigars  are  Packed  in  Woodea  Boxes 


99 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


I 


MELACHRINO  cigarettes 
are  made  from  the 
choicest  and  most  carefully 
selected  Turkish  tobaccos 
grown,  and  because  of  their 
superb  and  unchanging 
quality,  they  have  had  no 
rival  tor  forty^three  years* 

ORIGINAL 

MELACHRINO 

"The  One  Cigarette  Sold  tfie  World  Over*' 


SHEIP 

& 

VANDEGRIFT 

incorporated 

NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

QUALITY  AND  SERVICE 
812-832  N.  Lawrence  St  Philadelphia,  Pa. 


FOR  GENTLEMEN  OF  GOOD  TASTE 


The  neyRT 
La  TOSELLA 

BUDDIES-IOc 

S'weet  as  a  nut 
Smooth  as  velvet 
Melloiv  as  moonlight 
Bttt  alivay s  MILD ! 


Vfelta*rt»hU.  V.9.A. 


UIQSEUiA 


THE  DEISEL-WENNER  CO. 


Makers 


UNA,  OHIO 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


June  1,  1924 


iiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiyii^^ 

iiiiiiiiiiiiiiiiiiiiiiuiiiiiiiii 


^MWWiHiiHiiiiiiiwwwMtHiiHiiiimiiiiuiiiininiiiiiiiiwintiiiiH  

^^. ■ ..■Hnii.llllllllHIIIIIIIIIIIIIIII UIIIHIIIIWIUIMIMUIimilimiHNMnillimilMMMM 

mMMNNIHIIINniHIIHIIWINIII ,„MHIIIllMMmMlllllHmMMMIHimllll'""»"IHM"l"M«HllimMIIHIMIIIM« 


IIIHMIHHIIHMitHMIIIIUII 


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G1ARLES  TtiONSON 


M*H«H*IIIH*M*HIIII*M 


»lliiM»Mtl»M*ttMHMHtHtMMMIII  I II I "  ■ ""  "  imW"* 


u 


The  Moneys  Worth  Ci^ai 

BAYUK  CIGARS,  INC. 

PHILADELPHIA.  PA. 
New  York,  119  Lafayette  Street 

Phone  Franklin  3166 


MAKERS  OF: 

Philadelphia  Hand  Made 
Havana  Ribbon 

iRipe  Domeilic  Filler— Imported  Sumatra  Wrapper) 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


After  all 
^thing  satisfies  like" 
^      a  good  cigar      ^ 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 


JESSE  A.  »M€H.  Wheeling.  W.   %'a — lr'S"'5 

CHARLES  J    EISENLOIIK.  I'liitadclphia,  Pa ; • ..Ex- President 

WILLIAM    liEST.   New    York,    N.    V Chairman   Executive   Committee 

MAI.  GEORGE   W.   HILL.    New    Ynrk,    N.    Y. 
GEURGE  11.   Hl'MMEL.   New    York.   N.   Y. 

iULILS    LiniTENSTElN.    New    York.    N.    ».    «,«♦.»..«... 
\.   H.    SHELTON.    Wasliington,    D.   C.    ... 

WILLIAM   T.    REED,    Richmond.    Va 

HARVEY    L.    HIRST.    Philadelphia.    Pa. 

ASA   LEMLEIN,    New    York,    N.    Y.     .•..■-  ^  ,         .   .,  r«        .^ 

CHARLES  PUSIIKIND,  New  York.  N.  Y Counsel  and  Managing  Director 

Headquarters.  5   Ikekman  Street,   New    Y'ork   City. 


Y. 


■»«>*«»• 


t-9  •••  •#»•* 


Vice-President 
Vice-President 
Vice-President 

,,.,.4 Vice-President 

...Vice-President 
...Vice-President 
Treasurer 


.■**••«■ 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.   D.  SPALDING,  Cincinnati,  Ohio ,•.«„♦«##••*•*,*»....*..*.. President 

CHAS.   n    WITTROCK.  Cincinnati,  Ohio. .,......„•„..„♦,♦«. ...••VIce-Presiden* 

GEO.   E.   ENCiEL.  Covington.   Ky *.••,. •.••^•■■•..••••>^ Treasurer 

WM.  S.  GOLDENBURG,  Cl««ift«attt  ^bto.«»... .»••**««««•»«»««>««•«  .«f«,Secret«ry 


TUm  HATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 


»  ♦  »  #  JF  »- #  T  » 


JOSEPH  MENDELSOHN.  New   York  City  ,♦*(*„,«..„. 

A.  VV.  KAEK(  HER.  Chicngo.  HI.  ... 
\V  S  Fl  LLER.  Hartford,  Conn.  .,, 
JEROME  WALLER.  New  York  Cllf 


V  *4'  9  *:  V<#  WV9  *  «  * 


*»  •  •»  •  ♦  *•"#  •  •?•#• 


r  W9 m-m  »•  •» 


President 

•  *^Vi€«  President 

Treasurer 

.Secretary 


TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY  J.  FREEMAN  «•«••,•■*•*•****•••.«••«•■»*.••■*«•»<■•*.••.•••  •«  ■ . .  ..•  Preside  tit 
JACK  ECKSTKIN  «,*«,••«»*.«»*« •*(**f»«««nra*r«*r»*««a»t*v**>>a.  1st  Vicc- President 
SAM.    FORDIN    ....,..<...<••>... .....«,.>.***.. ••*... 4t«4«r«»..,,. .2d    Vice-President 

M.^X     BERLINER    ..,„..., Treasurer 

LEO  RIEDERS,  ZM  West  USth  Street,  New  Ywk  Cl^  ,«„,..,..... ..feretory 


wmt  YORK  CTGAR  MANUFACTURERS*  BOARD  OF  TRADE 

JOSEPH   WINT^ICK President 

SAMUEL   WASSERMAN    Vice-President 

ARTHUR  WERNER.  51  Chambers  ^..  New  York  City..SecreUry  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


FOR  SALE— TEX  BALES  OF  FLORIDA  WRAPi'ERS,  14  to  13 

inch.     Light  colors.     A  bargain.    More  than  1  can  use.    Edwards 

Cigar  Co.,  Americus,  Ga. _________^^___ 

ONE    HUXDK1:D    cases    (iOt)l>    CLEAX    SIFTLXCiS.      Address 
John  H.  Baker  Tobacco  Co..  Queen  and  York  Streets,  York.   Pa. 

WISCONSIN   TOBACCO  FOR  SALE.— Approximately  200  cases 

1918,  1919,  1920  and  1922  Southern  Wisconsin  tobacco.     Samples 

at    Rockdale,    Dane    Co.,    Wis.     L.    G.    Anderson,    2127    Iowa    St., 

Chicago,  IlL _^^_^_^.^^_^_____»_^^^_-^^ 

BUSINESS  OPIM)l{TUNITY 


MODERN  EQUIPPED  FACTORY.  Desirably  located.  State  oi 
Pennsylvania.  Steam  heated.  Capacity  100,000  minimum,  200,000 
maximum.  Producing  good  workmanship.  Scale  of  price  right  for 
10-cent  line.  Actively  operating  at  present  with  good  organization. 
Rent  reasonable.  Further  details  on  inquiry.  Address  Box  454, 
care  of  "The  Tobacco  World." 

SITUATION    WANTED 


A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
with  initiative  and  executive  ability  to  handle  large  factory  or 
factories    capable  of  starting  chain  of  factories;   will  be   open   for 
position  shortly.     Address  Box  Z,  care  of  "The  Tobacco  World." 


The  Tobacco  World 


Established  1881 


VOLUME  44 


JUNE  1,  1924 


No.  n 


TOHACUO   WORLD   CORPORATION 
Publishers 

Hobart  Bishop  Ilankins,  President  and  Treasurer 
(ierahl   H    Ilankins,  Secretary 


puWi«he4  on  the  1st  and  15th  of  each  month  at  2.%  Chestnut  Street, 

Philadeliihia.    I'a. 


Entered  as  second  class  mail  matter,  December  22,  1909,  at  the  Post 
Oflicc,  Philadelphia.  Pa.,  under  the  Act  of  March  3.  1879. 

PRICE:  United  States.  Canada.  Cuba  and  Philippine  Islands,  $2.00  a 
year.     Foreign.  $3.5<). 


„ , „„ H mHmmn-t,m-mmmmmm,mm<mmHum«HmM,m»<»H>«im,n, M.»..n..MH.i 

OUR  HIGH-GRADE  NON-EVAPOIATINO 

CIGAR  FLAVORS  ^  .  .     u       * 

Make  tobacco  m^Kow  and  smooth  In  cnaractar 
and  Impart  a  most  palatable  flavor 

FUVORS    FOR    SMOKING   and    CHEWING   TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 

BETUN.  AIOMATIZEB.  BOX  FLAVORS.  PASTE  SWEETENEBS 

FRIES  8k  BRO.,  92  Reade  Street,  New  York 


MWWHWtfttmtHttMWIMHItimWKttWHIIMHWHtWmtH  tlHIIIlnmil  HH»m  MtHHIWI  I 


iiH.itt»NMMiit.«i»imMiMnimwimmni«iiiHMMti»tiiHi(minMtttHH'"»»«ii»MM 


^ 


NATURAL  BLOOM 


122    SECOND     AVENUE 
NEW  YORK  CITY 


June  1,  1924 


Say  You  Saw  It  m  Thk  Tobacco   World 


44th  year 


^s  qulddy  ap- 

iate  quali^. 

realue  that 


is  the  g^:eatest 
tobacco  value 


INC  O  npOM  ATCO 


I 


44tli  vear 


S,m     )",i    StIH-     n     IV      Tmk    TMHAiUn     WuKl.l. 


June  1,  1924 


WAITT  &  BOND 


Bl 


ac 


J^stone 


CIGAR 


LA  MEGA 

Clear  Havana  Cigar 

MADE-IN-BOND 


aVana 


Filler 


Absolutely! 


LA  M  EGA  is  made  only  in  the  finei  grades. 
More  than  50  shapes  and  sizes  to  select  from. 
Prices  and  terms  cheerfully  furnished  upon  application. 

V.  GUERRA,  DIAZ  &  CO. 

TAMPA,  FLA. 


Cigar  Manufacturers  Association 

of  Tampa 

COM'PRISES  ALL  OF  THE  LEADING  and  ^REP- 
RESENrjTlVE  CIGJR  MANUFJCTWRERS 
IN  TAMPA,  UNITING  IN  THE  THREE-FOLD 
EFFORT  OF: 

1^*— Benefiting  our  Members. 

2nd— Maintaining  ihe  high  standard  of  "Tampa** 
workmanship  by  seeing  that  our  labor  u 
^stly  treated. 

^^— 'Protecting  ihc  Jealtr  and  the  consumer 
against  unscrupulous  methods  of  others  by 
issuing  to  our  members  the  following  "  Iden- 
tification "  Stamp : 


Get  the  Utmost  in  SALES  and  ADVER- 
TISING  Values  from  your  Cigar  Containers  by 
Packing  Your  Brands  Exclusively  in  Wooden 
Cigar  Boxes. 

We  Manufacture  Quality  Cigar  Boxes  and 
render  prompt  Service. 

PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 

PHILADELPHIA,  PA. 


This  stam'i.  on  each  box.  is  \four  g.iaranlee  that  the  good$ 

are  manufactured  in  Tampa— of  "Tampa"  quality^ 

and  workmanship— DEMAND  IT 


LA  PAUNA 

CIGAR. 

IT'S  JAVA  WRAPPED 


i  i  ■  ■  ■  ■  ■isssassj 


Volume  44 


;5;ss3S8si»im»»ia55«g3a3aisais««i«i»«in«sn«ssaisiamj 


THE  TOBACCO  WORLD 


Number  11 


EcUbliahed 
1881 


A  SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


12.00  a  Year 


PHILADELPHIA,  JUNE  1,  1924 


Foreign  $3.50 


^ 


-— ^ 


EDITORIAL  COMMENT 


r  IS  evident  from  the  responses  received  thus 
tar  by  ^lanai»:Ji^  Diiector  Duslikind,  of  the 
Tobacco  Merchants'  Association,  regarding* 
the  cjuesticn  of  co-opeiative  advertising  to  aid 
the  cigar,  that  the  rank  and  tile  of  small  cigar  manu- 
laoturers  aie  indifferent  to  it.  This  is  all  the  more 
astonishing  as  **the  small  cigar  manufacturer"  has 
aKiised  a  lot  of  svmi'athv  for  himself  in  several  dif- 
ferent  directions,  duiing  the  recent  period  of  consoli- 
dations and  the  onward  march  of  progressive  firms 
with  national  advertisng  behind  their  brands. 

Now  it  is  just  ])ossible  if  the  seven  or  eight  thou- 
sand small  cigar  manufacturers  would  show  an  inclin- 
ation to  hcl])  tiicmselves  by  offering  to  support  a  co- 
operat've  advertising  campaign,  that  some  of  the  lar- 
ger manufacturers  will  come  ahnig  and  put  their  shcuil- 
der  to  the  wheel,  too,  and  more  important,  their  pock- 
<'t books.  So  if  you  believe  in  such  a  ))lan,  write  to  the 
Tobacco  Mercliants'  Association,  5  Beekman  Street, 
New  York,  without  delav. 

Don't  (k'lay  ex])ressing  yourself  because  Manag- 
ing Director  Dushkind  has  set  June  10th  as  a  tentative 
•  hite  for  the  c  igar  manufacturers  to  meet  in  New  York 
an<l  discuss  the  co-opeiative  advertising  (piest'on.  In 
all  ])robabibty  a  decision  will  be  made.  Now  is  the 
lime  for  the  small  cigar  manufacturer  to  lift  up  Irs 
s*oi^  if  he  has  hopes  for  the  future  of  his  business. 

There  are  two  points  that  may  be  wortli  a  ref- 
eren<»  if  our  cigar  manufacturing  friends  who  make, 
say  five  million  or  less  cigars  a  year,  have  time  to 
read. 

When  cigar  sales  are  dull,  there  are  always  plenty 
•»f  nat'onally  known   and  ])o])ular  brands  to  l>e  had. 
The  retailer  follows  the  lines  of  least  resistance.    Thrif 
ir©  the  brands  he  buys.     He  does  not  stock  the  un- 
'  nown  brands  to  any  extent.    If  he  does  it  is  because 
lie  ])rice  has  been  made  attractive.    It  is  an  admitted 
rtct  that  tile  unadvertised  brand  of  the  identical  quai- 
nt as  the  advert 'SchI  brand,  cannot  command  as  good 
!  price  from  either  the  jobber  pv  retailer  as  the  ajl- 
^  ertised  brand. 

'When  businesa  \n  ftcwmfn^  nnd  ei^w  are  sdlfn^ 
1  apidly,  every  good  cigar  has  a  chance  to  create  a  mar- 


ket. This  is  because  the  steady  sellers  are  never  able 
to  fill  their  orders  in  a  rush  period  that  lasts  for  any 
length  of  time.  Then  other  good  cigars  get  their 
chance. 

Co-operative  advertising  has  for  its  object,  pop- 
ularizing c'gar  smoking  and  booming  the  cigar  busi- 
ness. U  this  will  bring  about  better  cigar  business 
every  cigar  manufacturer  in  the  country  ought  to  urge 
for  a  fair  trial  of  such  a  plan. 

We  want  to  hand  out  a  couple  of  examples  of  the 
power  of  advertising.  Not  fairv  stories  but  true  facts 
aliout  the  average  normal  firm  that  makes  a  good  prod- 
uct and  l.acks  it  up  with  good  advertising. 

While  we  were  looking  for  them,  B.  C.  Forbes 
came  along  and  left  these  with  us. 

The  turnover  value  of  the  w^ell-advertised  and 
slightly  advertised  ])roduct  to  the  retailer  is  demon- 
strated by  the  experience  of  a  group  of  retail  stores  in 
Chicago  which  made  such  a  test.  Pancake  flour  was 
chosen  as  the  produd.  **Aunt  Jemina's"  and  three 
other  slightly  advertised  brands  were  stocked.  The 
test  covered  a  period  of  nine  months.  No  effort  was 
made  by  the  clerk  to  sell  any  particular  brand.  The 
customer  had  to  ask  for  the  brand  "die  wanted.  The 
result  was  that  1010  cases  of  pancake  flour  were  sold 
in  n'ne  months.  Seventy-two  and  one-half  per  cent,  of 
this  amount  was  **Aunt  Jemina's,"  15  per  cent., 
sliglitlv  advertised  brand  No.  1,  7V.  per  cent.,  brand 
No,  2.  5  per  cent,  was  brand  No.  8.  Well,  it  looks  as  if 
the  advertiead  brand  stands  pretty  good  with  custom- 
cm 

Now,  to  bring  this  right  down  to  the  cigar  business 
lettts  see  what  the  Ohicago  Trihuur  savs  about  **  White 
Owl.*'  As  the  result  of  a  survey  the  statement  is  made 
by  that  newspaper  that  *' White  Owl"  with  seventy- 
two  wmpetitors  at  the  same  price,  led  in  distribution 
in  its  class  in  90  per  cent,  of  the  stores.  It  iras  the  best 
feller  in  09  per  cent,  of  the  sfnrrff.  If  the  manufac- 
turers ever  reallv  start  advertis'ng  ** White  OwV^  in 
rhica<^'o,  we  want  to  see  the  score. 

Does  advertisinof  increase  sfilcs?  Well,  here's  the 
Fnller  Brush  Companv  that  spent  $2500  in  advertis- 

(Co)if'iuup(l  on  Pa  fir  8) 


44th  year 


THE  TOBACCO  WORLD 


June  1,  1924 


June  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


PENT  RETURNS  FROM  TRIP 
Howard  F.  Pent,  president  of  the  Coraza  Cigar 
Comi)aiiv,  manufacturers  of  the  ^'Marshall  FiekP'  ci- 
gar, has  returned  from  an  extended  trip  through  the 
Middle  West  in  the  interest  of  his  brands.  Mr.  Pent 
reports  that  prospects  are  bright  for  his  brand  as  it  is 
well  placed  already  and  becoming  more  and  more  pop- 
ular with  the  smokers. 


FIRE  DAMAGES  FINKELMAN'S  STORE 
Fire  hroke  cut  in  the  building  occupied  by  Finkel- 
man  Hiothers,  at  the  southeast  corner  of  Fifth  and 
Market  Sticet:^,  late  last  week  and  considerable  dam- 
age was  done  to  their  new  cigar  stand  recently  opened 
on  the  first  Hoor  of  the  building  The  fire  was  confined 
to  the  upper  flexors  of  the  huildng  and  the  damage  to 
Fiiikelmaii's  stock  was  due  to  water. 


NEW  STORE  AT  FRONT  AND  CHESTNUT 

About  June  1st  there  will  be  opened  a  drug  store 
on  the  southwest  corner  of  Front  and  Chestnut  Streets. 
This  store  will  be  known  as  the  Merchants'  Dnig  Store 
and  will  have  a  cigar  department. 


Editorial  Comment 


{Continued  from  Page  7) 

ing  in  1914  and  did  $259,900  worth  of  business.  In 
1922  thev  spent  $434,900  and  did  a  business  of 
$11,452,400! 

Now  as  to  co-operative  advertising,  ask  any  reli- 
able advertising  agency  about  the  increase  in  this  field 
and  of  the  growth  reported  bv  the  industries  doing 
it.  *  •  . 

Sheet  steel  is  a  sort  of  prosaic  and  stolid  propo- 
sit'on,  at  first  glance,  for  a  co-operative  advertising 
campaign.  Be  that  as  it  may,  the  sheet  steel  industry 
has  awakened  to  the  value  of  advertising,  and  is  about 
to  invest  $1,000,000  in  co-operative  publicity  to  stim- 
ulate business. 

Certainly  it  is  time  for  the  cigar  indtistn^  as  a 
whole  to  wake  up  to  modern  and  progressive  methods 
of  business  building.  Show^  your  approval  of  this 
]»lan  for  a  resurrection  by  writing  the  Tobacco  Mer- 
chants' Association  immediately. 


LOCAL  TRADE  NOTES 

A  new  five-cent  brand  of  cigars  has  been  placed 
on  the  market  recentlv  bv  the  Delphia  Cigar  Company. 
It  is  called  "Tedello  teds.'' 


John  B.  Thatcher,  president  of  the  American  Box 
Supply  Company,  Detroit,  Mich.,  who  has  lx»en  on  an 
extended  trip  in  the  Fast,  visited  Philadelphia  last 
week. 

Shipton  &  Payne,  North  Fifth  Street  jobbers,  have 
recently  added  the  *' Tampa  Monarch"  brand  for  dis 
tril;ution  in  this  territory.    The  cigar  is  manufactured 
by  the  Tam])a  Cigar  Company,  Tampa,  Fla. 


H.  L.  Bush,  representing  the  Liberman  Manufac- 
tur  ng  Coni|)any,  of  this  city,  makers  of  automatic 
bunch  machines,  and  other  cigar-making  machinery,  is 
home  from  southern  territory  for  a  few  weeks.  Mr. 
Bush  states  that  their  equipment  is  meeting  with  suc- 
cess wherever  placed. 

SMOKING  BANNED  IN  PRINCETON  MOVIES 
After  July  1st  there  will  be  no  more  smoking  in 
the  nicving  p  dure  theatres  in  Princeton.  The  mana- 
gers have  heretofore  allowe<l  patrons  to  smoke  during 
the  first  evening  performance,  thus  avowing  students 
of  the  college  to  enjoy  their  favorite  smoke  immedi- 
ately after  dinner  and  visit  the  movies  at  the  sanm 
time,  but  the  local  police  and  fire  officials  have  decid«  <1 
that  th's  is  an  unsafe  ])ractice  and  therefore  must  l>e 
discontinued  after  Julv  1. 


CIGAR  MANUFACTURERS  TO  DlSCUSS  ADVER 

VERTISING 
According  to  an  announcement,  ^Ir.  Charles  Dusli- 
kind,  managing  director  of  the  Tobac<!o   Merchant.' 
Assocation,  has  set  a  tentative  date  for  cigar  manu- 
facturers to  meet  and  discuss  plans  for  the  co-ope r.i- 
tive  advertising  of  cigars.    The  date  is  Tuesday,  .Tu'it« 
10,  and  will  be  held  at  the  Tobacco  Merchants^  Assmin- 
tion  headquarters,  at   5  Beekman  Street,  New  Yiivk 
City.    Bulletins  describing  the  r>lan  have  l>een  mail" 
previously  by  the  Tobacco  Merchants'  Association  ;»•  <1 
many  responses  have  been  received  hut  all  mannla 
turers  are  urged  to  have  a  re])resentative  at  the  coin- 
ing meeting  when  something  definite  may  be  evolv.  d 
f(>r  increasing  the  consumption  of  cigars,  through  • '< 
educational  campaign. 


News  From  Congress 


.        'AND 

Federal 


Departments 


Employment  and  Payroll  Satistics  Reflect. Business  Condi- 

ditions  in  Tobacco  Industry 

Both  employment  and  payroll  expenses  in  the  to- 
bacco industry  reflect  the  downward  trend  manifested 
by  80  per  cent,  of  the  manufacturing  industries  of  the 
L  iiited  States,  it  is  pointed  out  by  the  Bureau  of  La- 
bor Statistics,  the  number  of  emjDloyees  in  April  being 
.*)..'>  per  cent,  less  than  in  March,  while  the  weekly  pay- 
loll  was  8.4  per  cent.  less. 

Bepoits  to  the  bureau  from  thirty-four  establish- 
ments engaged  in  the  manufacture  of  chew  ng  and 
.-nioking  tobacco  show  a  reduction  ot  1.6  per  cent,  in  the 
number  of  emi)loyees  and  11.2  i)er  cent,  in  the  weekly 
payroll,  7784  emi^loyees  receiving  $116,438  for  one 
week  in  April,  aga'nst  7908  employees  receiving 
^131,071  for  one  week  in  March. 

Returns  from  178  cigar  and  cigarette  manufactur- 
ing estab.ishments  show  a  reduction  of  3.7  per  cent,  in 
the  number  of  employees,  30,891  Iwing  at  work  in  April 
as  compared  with  32,068  in  March,  and  a  reduction  of 
7.8  per  cent,  in  the  weekly  payroll,  from  $597,017  in 
March,  to  $550,453  in  April. 

As  compared  with  April,  1923,  the  chewing  and 
smoking  tobacco  industry  showed  three-tenths  of  1 
]>er  cent,  fewer  emi)loyees  and  an  increase  of  5.1  per 
(eiit.  in  the  weekly  payroll,  while  the  cigar  and  ciga- 
M'tte  industry  showed  a  reduction  of  6.5  per  cent,  in 
<  inployment  and  7.9  per  cent,  in  payroll.  The  per 
•  apita  earnings  of  employees  in  the  tobacco  industry 
were  9.7  j^er  cent,  less  in  April  than  in  March,  but  5.4 
per  cent,  greater  than  in  Ai)ril,  1923,  while  in  the  cigar 
and  cigarette  industry  they  were  4.3  per  cent,  less  than 
'>u  March,  and  1.5  per  cent,  less  than  in  the  preceding 
April. 


House  Committee  Reports  Favorably  on  Commercial 

Arbitration  Bill 

Tfm  ctimniercial  arbitration  bill  intriMJuced  in  C'on- 
rreps  bv  Hepie-entative  Mills,  of  New  York,  which  is 
'ie.s'gned  to  provide  a  Federal  statute  covering  the 
"ibitrati(»n  of  (lisput(\s  in  interstate  commerce  instead 
'  r  bringing  them  into  the  courts,  has  been  favorably  re- 
i'<»rted  l;v  the  House  Judiciarv  Committee. 

The  bill  was  drawn  l;y  a  special  committee  of  the 
American  Bar  Association,  and  has  been  strongly  en- 
uorsed  by  various  trade  associations  in  view  of  the 
.^;aw»^ss  that  has  been  met  with  in  arbitrating  commer- 
<'ial  disputes  under  various  state  statutes.  The  law  is 
designed  to  save  the  time  and  expense  of  legal  action 
inid  does  not  hit  the  business  man,  being  com]ndsory 
»>nly  when  a  definite  agreement  to  arbitrate  exists. 


From  our  MteSNiNOTON  Bureau  6224i8k  Buh.din6 


Exports  for  Current  Fiscal  Year  Well  Over  Last  Year 

Exports  during  the  fiscal  year  which  ends  June  30 
will  piobably  be  nearly  a  half-billion  dollars  greater 
than  during  the  fiscal  year  1923,  while  imports  will  be 
slightly  less  than  those  of  last  year,  according  to  fig- 
uies  just  published  by  the  Department  of  Commerce, 
covering  the  ten  months  ended  with  April. 

Exports  during  the  month  of  April  totaled 
$348,C1>0,0G0,  an  increase  of  approximately  $18,000,000 
as  compaied  with  those  of  the  preceding  month  and 
Ji523,0OO,0OO  greater  than  for  the  same  month  last  year. 
Imports  totaled  $324,000,OCO,  an  increase  of  about 
!H,000,0(X)  over  March  but  $40,000,COO  below  those  of 
the  preceding  April. 

For  the  ten-month  period  ended  with  April,  ex- 
T)orts  totaled  $3,670,938,080,  ^vhich  was  $350,000,000 
more  than  for  the  corresponding  period  of  the  pre- 
ceding fiscal  year,  and  within  $300,000,000  of  the  total 
for  the  cut' re  fiscal  vear  1923.  For  the  same  period, 
imi)orts  totaled  $2,977,077,487,  or  about  $100,000,000 
less  than  for  the  corresponding  period  in  the  previous 
year  and  $800,000,000  less  than  for  the  twelve  months 
ended  with  last  June. 

The  balance  of  trade  in  favor  of  the  United  States 
so  far  this  year  is  $693,860,593,  against  $232,230,876 
for  the  same  period  of  the  previous  year. 


Senate  Ratifies  Convention  With  Costa  Rica 
The  Senate  has  ratified  a  convention  between  the 
I'nited  States  and  Costa  Rica,  under  which  commercial 
travelers  from  either  of  the  contracting  countries  may 
make  business  and  selling  trips  throughout  the  entire 
jurisdiction  of  the  other  upon  the  payment  of  a  single 
license  fee. 

The  purpose  of  the  convention,  which  is  one  of  a 
mimber  to  be  entered  into  by  the  United  States  with 
vaiious  Lat"n  American  countries,  is  to  eliminate  the 
license  and  other  regulations  whicii  make  business  ill 
some  countries  diflfcult  for  American  salesmen.  At  the 
l)resent  time,  in  some  South  American  countries,  a  ne# 
license  is  requhed  by  each  State  and  the  other  regula- 
tions regarding  commercial  travelers  also  vary  from 
State  to  State. 

The  new  convention  ])rovides  not  only  for  one  li- 
cense, good  throughout  the  entire  country,  but  also  for 
the  entry  without  payment  of  duty,  under  bond,  of 
salesmen  \s  samples,  and  also  for  the  sale  of  such  sara* 
pics  by  the  commercial  traveler  without  his  being  re- 
(juired  first  to  secure  an  importer's  license,  duty  IxMuf 
])ayable  only  upon  such  samples  taketi  into  the  ccnmtry 
by  the  salesman  as  do  not  accompany  him  when  he 
leaves. 

{Contimied  on  Page  10) 


i 


I 


10 


44th  year 


THE  TOBACCO  WORLD 


June  1,  1924 


June  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


11 


News  from  Congress 


(Continued  from  Page  9) 

Revenue  Receipts  Running  Well  Ahead  of  Last  Year 

Tax  receipts  are  running  well  ahead  of  those  for 
last  vear,  according  to  reports  received  by  the  Bureau 
of  liiternal  Kevenue,  and,  as  much  of  the  reduction 
provided  in  the  new  revenue  law  will  not  become  ef- 
fective until  after  the  close  of  the  fiscal  year,  it  is  ex- 
pected that  the  revenues  for  the  year  will  be  very 
nearly  $230,000,000  above  those  of  the  previous  year. 

For  the  month  of  April,  tax  receipts  from  all  sour- 
ces totaled  $124,176,661,  and  for  the  ten  months  ended 
with  April,  $2,270,979,926.  The  total  for  the  ten-month 
period  was  $227,839,395  greater  than  for  the  same  pe- 
riod in  the  last  fiscal  year. 

Recci])ts  from  the  tobacco  taxes  during  the  month 
totaled  $25,325,796,  an  increase  of  $1,334,116  over  the 
same  month  of  1923,  and  for  the  ten-month  period  to 
$267,028,665,  an  increase  of  $13,384,437  over  the  cor- 
responding period  last  year.  As  the  new  tax  bill  makes 
no  changes  in  these  taxes,  a  large  part  of  the  Govern- 
ment tax  revenues  will  come  from  the  tobacco  indus- 
try. 

The  tax  reduction  bill,  as  it  went  to  the  President, 
in  1925  will  reduce  revenues,  it  is  estimated,  by 
$445,720,000,  ])ut  will  still  be  sufficient  to  cover  all  ra- 
tional Government  expenditures.  After  the  smoke  of 
<lebate  cleared  awav  it  was  found  that  the  contention 
of  $100,000,(X)0  deficit  was  unfounded  and  that  there 
would  probably  be,  instead,  a  surplus  of  $2,000,000, 
without,  of  course,  allowing  for  bonus  i)ayments  or 
nnexiiected  appioi)riatioiis  made  by  Congress. 


Bill  to  Permit  Transmission  of  Unstamped  First-Class 
Mail  Would  Open  Way  for  Abuse 

The  ttansniission  of  unstamped  first-class  mail 
wetter,  the  postage  to  be  collected  from  the  addressee 
Upon  (lelivery,  as  ])roposed  in  a  b'.U  which  has  beeil 
pansed  hy  the  Senate  and  is  now  before  the  House  of 
B-epresciltatives,  would  open  the  way  for  serious 
al  uses,  according  to  Postmaster  General  Xew,  who,  in 
a  letter  to  the  House  I*ost  Office  Committee,  opimses 
adoption  of  this  measure. 

There  is  already  an  abtt^^  the  postal  privile^t 
in  the  niailng  (;f  matter  with  insufficient  postage,  re- 
quiring the  collection  of  additional  postage  from  the 
addressee,  the  Postmaster  General  points  out,  ami  a 
great  volume  of  additional  clerical  work  would  be 
imposed  upon  tiie  department  under  the  ])ro]»osed  leg- 
islation, as  well  as  o])ening  the  way  for  the  p  Ifering 
of  stamps  by  clerks  in  business  hounes  and  abuse  of 
the  regulations  by  ])ersons  who  wished  to  imp(>se  the 
postage  hunlen  upon  their  correspoiuh'nts.  The  de- 
partment would  prefer  to  return  short-])aid  mail  to 
the  Bender,  as  unpaid  matter  now  is  returned,  rather 
than  collect  postage  Uf)on  delivery,  as  such  a  ])rocedur© 
would  not  only  relieve  the  ])ostal  seiT'ce  of  a  great 
deal  o£  unnecessary  work,  but  would  educate  patrcnis 
of  the  mails  4^  fully  pre])ay  tbwE  Jotters  and  par- 
age!. 

In  view  of  the  attitude  of  the  T'ostmaster  Cieneral, 
it  is  doubtful  if  the  bill  will  ]mss  at  this  session. 


FRED  COOPER  PASSES  AWAY 


FRED  cooper: 

The  cigar  fraternity  was  greatly  shocked  to  hear 
of  the  death  of  one  of  its  dearest  and  most  estimable 
supporters,  Fred  Cooper,  who  passed  on  to  the  great 
bevond  on  May  3d,  at  Providence  Hospital.  Mr. 
Ccioper  was  known  throughout  the  country  and  was  one 
of  the  best  liked  retail  men  in  this  section  of  the  Mid- 
dle West.  He  had  a  host  of  friends  in  every  walk  of 
life.  For  a  great  many  years  Mr.  Cooper  was  mana- 
uer  of  the  cigar  departnient  of  the  old  Ponchartrain 
Hotel.  After  this  building  was  razed  for  a  modeni 
skvscraper,  Mr.  Coojier  purchased  the  cigar  stand  in 
the  Xormandie  Hotel,  which  he  operated  for  several 
vears.  When  the  Detroit  Union  League  Club  was  or- 
ganized, Mr.  Cooi)er  took  charge  of  the  cigar  depart- 
ment there,  and  was  later  ]>romoted  to  assistant  mana- 
ger, which  ])osition  he  hehl  up  to  the  time  of  his  demise. 
Mr.'  (^>oper  was  in  the  fifty-ninth  year  of  his  life  and 
is  survived  bv  one  brother,  who  resides  in  New  \ork 
Citv. 


ALL  SET  FOR  NATIONAL  CIGAR  LEAF  CON- 
VENTION 

Plans  for  the  National  (Mgar  Leaf  Association 
Cnnventicm  to  he  hehl  in  Lancaster,  Pa.,  on  ^londav 
and  Tuesday,  June  -d  and  M,  arc  about  completeil 
and  a  good  time  is  pr(;inised  all  who  attend. 

Tlie  Lancaster  Leaf  Tol.acco  Ih»ard  (»f  Trade  will 
\m  the  host,  and  they  have  ])r(miised  to  make  this  eveit 
t^  best  ever. 

Last  lepoits  were  that  reservations  were  coming 
in  to  the  Lancaster  hotels  in  gieat  v<dume  and  It  m 
likely  some  <  f  the  late  comers  will  be  unable  to  hna 
accommcdati(  ns. 

Following  is  the  I'rografla  of  the  wnventioiiJ 

Mondav,  June  2: 

Hmimss  Meeting,  030  A.  M.,  mevenaHo««' 
Onting,  4  P.  M.,  Lancaster  (hm  (1ub. 
Supper,  o.:?()  P.  Xi.fr  l^ancaMter  Gun  Club^ 

Tuesdav,  June  3: 

Bus'ncss  Meeting,  H.TO  A.  M.,  Stevew WOf  • 
BaiKjuet,  7  P.  M.,  Stevens  Hottse. 

It  18  prolalle  that   the  c«dor  <iuestion   (of  wra'  - 
pers),  will  b;  liroii'jht  u])  tor  <liscussion  as  well  a»  tl  ' 

'^-operative  adveit's'ne-  plan  to  increase  the  consuni! 
tton  of  cigars. 


But  don't  stick  it  on  to  something  else 
if  you  want  Right  Results. 

The  use  of  thin  veneers  or  the  insertion 
of  linings  or  boards  with  other  materials 
is  an  ingenious  but  very  doubtful  effort 
to  reap  the  benefits  of  the  SOLID 
SPANISH  CEDAR  CIGAR  BOX. 

By  the  time  the  bit  of  the  genuine  is 
through  trying  to  kill  the  taste  of  other 
woods,  tin,  solder,  glue,  etc.,  it  has  little 
if  any  of  its  merits  left  for  the  Cigars. 

For  Genuine  Satisfactbn,  use  GENUINE 
SPANISH  CEDAR  CIGAR  BOXES. 


I 


12 


44th  year 


THE  TOBACCO  WORLD 


June  1,  1924 


June  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


13 


DETROIT 


:AU^>n;;. 


Detroit  Weather  Causes  Slump  in  Business— Geo.  Becker 

Makes  Initial  Visit  to  Detroit  for  Grosvenor,  Nicholas 

— Watkins    Stores    Take    on    "La    Primadora"— 

"Girard"  Representative  Makes  Call— Charlie 

Lamb  Resigns  From  Peninsular 


Detroit,  Mich.,  May  25,  1924. 
ETROIT  retailers  have  reported  a  falling  off  of 
business  during  the  past  month.  The  weather 
man  has  been  unusually  mean  to  us  and  the 
month  of  Mav  has  been  disagreeable  with 
spells  of  wet  and  cold  Veather.  Our  spring  sunshine 
seems  to  be  in  the  far  distant,  but  the  retailers  are 
living  in  hopes,  that  the  straw  hats  and  cigar  smokers 
wiU  soon  be  seen  on  our  main  stem.  The  Tigers  are 
on  an  eastern  trip  and  are  in  a  batting  slump,  so  we 
all  feel  blue.  But,  however  boys,  brace  up,  the  comets 
are  coming  this  summer,  according  to  the  astronomers 
and  the  tails  are  going  to  be  flopping  all  around  us.      i 

George  Becker  made  his  first  visit  to  Detroit  last 
week,  representing  his  new  connection,  ^rosveiior, 
Nicholas  &  Company,  Incorporated,  of  New  ^ork,  JN.  i. 
George  is  known  as  the  king  in  the  imported  cigar 
business  and  is  well  versed  in  all  particulars  apper- 
taining to  the  business.  George  stands  ace  high  witn 
the  stewards  and  managers  of  the  leading  clubs 
tiiroughout  the  l^Oddle  West,  as  well  as  all  the  principal 
retailers.  His  brands,  whatever  they  may  be,  are  al- 
wavs  in  the  limelight.  I  am  informed  by  good  author- 
ity* that  he  made  a  clean-up  on  imported  goods  here. 
Some  very  fat  and  .iuicy  orders  were  sent  from  here  to 
friend  firm  in  the  East. 

M.  G.  Bloom,  representing  Max  Schwarz,  NeW 
York  Citv,  manufacturer  of  the  famous  **La  Prima- 
dora" clear  Havana  cigars,  a  product  of  supreme 
qualitv,  was  with  us  last  week.  While  here  Mr  Bloom 
placed  the  **La  Primadora''  cigar  with  the  \\atkms 
Cigar  Stores  Company,  who  wnll  feature  this  high- 
grade  cigar  in  manv  shapes  and  sizes.  The  **La  Prim- 
adora" is  nationally  known  as  a  high-grade  product 
and  enjovs  a  tremendous  sale  in  the  eastern  cities. 

Colonel  David  H.  Moulsdale,  of  Sanchez  &  Haya 
Companv,  Tampa,  Fla.,  manufacturers  of  the  famous 
*' Sanchez  &  Hava"  clear  Havana  cigars,  spent  a  few 
days  with  us  last  week.  The  Colonel  was  looking  as 
fit^as  a  fiddle  and  the  picture  of  health.  Having  jpst 
returned  from  the  South,  where  he  had  l>een  enjoying 
the  sunshine  and  roses,  the  Colonel  spoke  ill  of  De- 
troit's spring  weather.  It  rained  every  day  he  was 
here  and  all  he  had  to  do  was  to  hang  around  and 
WTite  up  orders.  It  was  too  w^et  to  do  anything  and 
wet  goods  were  scarce. 

Ben  J.  Straus,  of  A.  SiTifi^a  t^^OTnfmny,  ttaim- 
facturers  of  ** Optimo"  cigars,  called  on  the  trade  here 
last  week  and  reported  a  ver\-  satisfactory^  business 
all  along  the  line  covered. 


M.  Mona  Lesser,  of  the  Standard  Cigar  Company, 
manufacturers  of  ^^Dry  Slitz]'  stogies,  was  here  last 
week  conferring  with  his  distributor. 

J.  M.  Cuvar,  representing  Andres  Diaz  &  Com- 
panv, manufacturers  of  Havana  cigars,  Tampa,  Fla., 
was'  with  us  for  a  few  days  last  week.  J.  M.  reported 
business  conditions  around  the  sections  covered  as  be- 
ing ver\'  good. 

Vai.  G.  Keogh,  of  the  Preferred  Havana  Tobacco 
Companv,  New  York,  N.  Y.,  called  on  the  trade  here 
last  week  in  the  interest  of  his  many  brands. 

J  C.  Tebo,  representing  the  Hav-A-Tampa  Cigar 
Companv,  Tampa,  Fla.  has  been  working  the  city  trade 
perfecting  the  distribution  of  the  *^  Hav-A-Tampa  ci- 
gars,  his  brand  has  been  enjoying  a  very  mce  sale  on 
the  Detroit  market  and  according  to  the  reports  ot  the 
dealers,  they  have  many  regular  smokers  on  the  brand. 

E.  T.  Leguilion,  representing  the  Juan  F.  Por- 
tuondo  Cigar  Manufacturing  Company,  Philadelphia, 
Pa.,  was  on  the  list  of  out  of  town  \isitors  who  called 
on  the  trade  here  last  week. 

M.  S.  Lew,  of  the  Porto  Bican- American  Tobaecu 
Company,  was  in  to\vn  last  week  looking  after  the  m- 
terests  of  his  company's  brands. 

Emmet  Walsh,  manager  of  the  cigar  department 
of  Park,  Tilford  Company,  New  York,  N.  Y.,  has  been 
looking  over  conditions  here,  regarding  the  P.  6:  K. 
brands.  Harr>'  Bassett,  western  representative  tor  i . 
&  K.,  made  the  rounds  with  Emmet,  m  hitting  the  hiun 

spots. 

J.  M.  Fleischman,  representing  Villazon  &  Coiii^ 
panv,  Tampa  manufacturers,  gave  the  city  the  once- 
over last  week.  J.  M.  reported  business  as  being  vci% 
good  all  along  the  route  covered  this  tnp. 

Lew  Roberts,  western  representative  of  Antoiio 
Roiff  &  Langsdorf,  manufacturers  of  the  famous     h  - 

'^.       .  '^  ,1  !•     i^     _1? Z^li.^^^    U^^n   loaf    TTPlfC* 


ard"  cigars. 


was  on  the  list  of  visitors  here  last  wei  j?» 


The  Howes-Shoemaker  Company  are  the  local  distr^ 
utors  of  the  **Girard"  cigar,  which  is  enjoying  a  ve.y 
flue  repeat  business  in  all  sections  of  the  city. 

Herbert  V.  Mesick,  Middle  West  representative  of 
Cuesta,  Rev  &  Company,  Tampa,  Fla.,  mamifactimi^ 
of  bonded  clear  Havana  cigars,  called  on  ^^^^  % 
retailers  and  clubs  here  last  week  and  reported  a  ^Q 
satisfactorv  business.  Herb  said  he  was  feeling  inm 
and  dandy,  and  that  he  was  happy  over  the  way  .« 
In-and  is  repeating  in  every  section. 

(Continued  on  Page  10.) 


The  Advantages  of 
the  Model  L 

Short  Filler  Bunch  Machine 


1.  Straight  or  shaped  work,  equally 
well  done. 

2.  Makes  right  or  left  hand  bunches 
perfectly. 

3.  Uniform  size  and  weight  of 
bunches  assured. 

4.  A  very  substantial  saving  in  labor 
costs. 

5.  It  will  work  large  size  or  mixed 
CUT  scrap. 

6.  A  long,  even  rolling  for  better 
smoking  qualities. 

7.  Damp  or  dry  tobacco  handled  with 
equally  good  results. 

8.  Low  cost  of  upkeep:  does  not  easily 
get  out  of  order. 

9.  The  easily  adjustable  weighing 
scale  meets  all  requirements  as  to 
changes  in  sizes  and  weather  con- 
ditions. 

UK'  is'luffy  filler  because  the  tobacco  is 
lifted  from  a  hopper  —  a  decided 
teiprovement  over  the  gravity 
method  of  feeding. 


Price  $750  complete 

f.o.b.  Factory,  Newark,  K»  J. 


The  ^  ^  Cigar 


You  can  make  it  at  a  Profit 


The  solution  lies  in  the  use  of 
labor  saving  machinery  such 
as  the  Model  L  Universal  Short 
Filler  Bunch  Machine. 

For  example:  Manufacturers  today  are 
paying  anywhere  from  $2.50  to  $3.50 
per  thousand  for  bunch  making,  either 
straight  hand  work  or  using  small  hand 
devices.  Figuring  on  this  basis,  the  Model 
L  Short  Filler  Bunching  Machine  will 
show  up  as  follows: 


Present  hand  method  - 
Model  L  Machine  method  - 


Cost  per  M 

$2.50 
.90 


Net  saving     •        •    $1.60 

This  net  saving  represents  the  difference 
between  turning  out  a  5c  cigar  profit- 
ably and  breaking  even  or  in  many  cases 
turning  it  out  at  a  loss. 

Model  L  Machines  will  produce  from 
450  to  500  uniform  bunches  per  hour, 
either  straight  or  shaped  work,  right  or 
left  hand  bunches. 


Universal  Tobacco  Machine  Q>. 

116  West  32nd  Street,  New  York 

Factory:  Newark,  N.  J. 


After  all 


^othsng  satisfies  lika 
good  cigar 


14 


44th  year 


THE  TOBACCO  WORLD 


June  1,  1924 


June  1,  1924 


s^^^'^X^ 


By  a  Trained  Business  Man  Mis 

Advertiser 

WRITTEN  eSPECIAaV  FOR    THE  :rOBiftCCO  WORLD   BYA.E.R 

MX  ■l«NrS  UMBNVKD 


E  hear  talks  by  the  hundred,  and  read  articles 
by  the  thousand,  how  salesmen  should  treat 
customers  and  prospects.     And  every  sales- 
men who  is  training  to  be  a  tirst-rater  is  tak- 
ing it  all  m  and  profiting  thereby.      .^    ^  ^  ^      ,       ^. 

If  you  were  King  of  the  Cannibal  Islands,  with 
power  to  snip  off  heads  like  you  cut  dandelions  with  a 
scythe,  you  couldn't  be  treated  more  politely  by  your 
loving' and  frightened  subjects  than  you  are  treated 
by  a  traveling  salesman  today. 

But  I  seldom,  or  never,  see  long  and  didactic  ser- 
mons on  ''How  a  Cigar  Dealer  Should  Treat  Travel- 
ing  Salesmen.'' 

Nor  am  I  going  to  tell  you.  •    . 

But  I  will  throw  out  a  thought.  Greet  him  with 
cheerful  courtesy.  Look,  and  speak  and  talk  as  one 
gentleman  would  look  and  speak  and  talk  to  another 
gentleman.    If  vou  say  "no*' say  it  courteously. 

Don't  let  him  go  till  he  has  talked  some  shop.  Ask 
him  how  is  business.  Ask  him  what  is  new.  Ask  what 
kind  of  goods  are  going  out,  and  what  kind  are  coming 
ill.  Ask  how  you  could  improve  the  appearance  and 
stiling-power  of  your  show  window.  Ask  if  he  knows 
any  reallv  successful  selling  stunts.  If  he  can  give 
voii  some  good  method  of  advertising.  Are  any  of  his 
customers  making  good  money  on  other  lines;  if  so 

what. 

At  parting  shake  hands  cordially,  thank  him  tor 
Ms  helpful  talk,  then  sit  you  down  and  think,  think, 
think  over  what  he  said,  and  see  if  you  can  set  some 
of  his  ideas  working  for  you. 

^    (P    ^ 

You  ftave  of  course  heard  that  old  chestnut,  now 
**In  the  spring  a  young  man's  fancy  etc"  Yes,  you  have 
heard  it  a  thousand  times. 

But,  s'pose  he's  married.  What  then! 

AMiv,  if  he's  married,  and  sot  in  his  ways,  and 
calls  her  "Mom,"  and  tracks  mud  in  the  house,  and 
sits  around  unshaved  and  uncoated  evenings  while  she 
is  all  perked  up  to  look  pretty— then  his  thoughts  turn 
to  something  else  than  love  in  the  spring. 

Thev  turn  to  several  things — one  of  them  being 
cigars.  They  tell  us  that  when  daylight-saving  comes 
in  the  demand  for  cigars  becomes  active,  because  men 
have  more  time  evenings  to  enjoy  their  smoking. 

Had  you  heard  this.  And,  shrewd  and  sharp  busi- 
ness fellow  that  vou  are,  had  you  set  out  to  capitalize 

Did  you  select  a  cigar  which  is  a  general  favorite ! 
l)id  you  place  it  by  itself  on  a  stand  in  the  center  of 
your  show^  window?  Did  you  cover  the  stand  with  a 
purple  robe,  indicating  royalty!  Did  you  fashion  a 
sort  of  royal  crown  and  paint  it  with  that  gold  mix- 
ture, and  place  it  alongside  the  box!    Did  you  have  a 


large  placard  made  stating  that  these  golden  days  make 
everv  smoker  smoke-hungry,  and  that  men  crown  the 
cigar  as  King  of  Smokers!  That  this  cigar  on  ex- 
hibit is  the  favorite  of  every  smoker  who  tests  it! 

Come  in  and  buy  one!  , .    -, , 

Did  you  do  this,  or  something  of  the  kind? 
I  hope  you  did,  for  I  wagered  a  good  cigar  the 

other  dav  that  three-fourths  of  my  readers  are  live- 

wires,  taking  advantage  of  every  selling  opportunity, 

no  matter  how  small. 

C83    CJJ    C» 

Put  J.  Pierpont  Morgan,  the  great  banker,  on  your 
list  of  "Pipe  Celebrities"— and  this  list  begins  to  in- 
clude the  great  ones  of  the  earth.  Here  is  what  a  busi- 
ness man  w  rote  of  him  who  went  across  on  the  same 

steamer  i 

*'J.  Pierpont  Morgan  is  also  one  of  us.    He  seems 

to  be  having  a  very  good  time  sloshing  around  over 

the  ship  smoking  a  meerchaum  pipe  which  he  seems  to 

enjov  hugelv.    He  comes  near  being  a  giant.    He  is  that 

raritv,  a  large  man  of  good  conformation  and  correct 

proportions.     And  he  seems  to  have  a  pleasant  per- 

sonalitv,  being  always  in  a  good  humor  without  the  cold 

austeritv  and  cautions  aloofness  one  usually  associates 

with  bankers.    I  think  I  will  also  go  back  to  pipe  smok- 

iiio-  again  when  I  return  home  from  this  trip.    There 

is  an  old  meerchaum  pipe  in  the  closet  I  had  discardtMl, 

but  I  shall  get  it  out  again,  polish  it  up  and  put  it  to 

use  " 

And  there  you  are  Friend  Retailer.  The  big  uns 
«eem  to  get  comfort  and  pleasure  from  their  pipes  and 
thev  set  an  example  which  little  uns  are  glad  to  tollow. 
*  How  much  more  appropriate  it  is  to  see  a  man 
of  parts  and  of  influence  smoking  a  cigar  or  a  good 
sized  pipe  than  fiddling  away  with  a  cigarette,  fit  only 
for  downy-lipped  boys. 

Cj5     Ct3     C53 

New  and  effective  methods  of  advertising  and  busi- 
ness puhhings  are  constantly  being  developed  by  ing-  n- 
ious  people.     Sometimes  they  are  in  one  busnies% 

sometimes  in  another.  ,      .       -i.  ^»^ 

1  therefore  pass  this  idea  along,  hoping  it  may 

suggest  another  idea,  which  may  be  applied  to  the  cig  « 

selling  .  .        -rj 

A  man  opened  a  restaurant  in  a  southern  city.  Jie 
believed  in  advertising,  but  he  wanted  something  un- 
usual so  people  would  be  impressed  with  it.  Instoia 
of  writing  advertisements  about  his  food,  he  select  a 
the  names  of  prominent  people  of  his  city,  and  invitna 
oiw  every  day,  by  an  advertisement  in  the  newspapc  i-, 

(Continued  on  Page  18) 


Sui^  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


cigw^e  taste 


««* 


JI??Wii 


^BSTl 


i^-*^ 


tfrr 


'•Or,, 


•not.. 


t/N/ON 


J^ss 


OF 


-!«»«r 


*"»vc, 


4r 


OW0 


cahc 


fotn 


*»c«, 


•omit 


^/^^yv    ^ 


Jr^ 


'OWA 


■«o», 


'...tl^^ 


"*>   I?ij4 


Nitt 


*»»«T 


*"«=«-•«, 


••Oc,., 


a?^^ 


'jH»r 


On  May  2ml  we  sent  this  wire  to  every 
of  our  salesmen  throughout  the  couatrj^ 


An  average  of 
over  1000  smokers 
every  day  change  to 


Otesterfi 


Such  popularity  must  he  deserved 


Liggett  &  Myers  Tobacco  Ca 


16 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


June  1,  1924 


June  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


17 


Detroit  News 


(Continued  from  page  12) 
Fred  Suss,  of  S.  H.  Furgateh  &  Company,  manu- 
facturers of  *'Vega  del  Rev"  cigars,  arrived  m  the  city 
last  week  with  his  forty-seven  dollar  shoes  and  an  aim 
full  of  new  jokes.  Fred  was  happy  over  the  hne 
treatment  he  received  at  Bert  Johnson's,  for  he  w^as 
properly  approached  with  an  order  for  many  thousand 
of  the  famous ''Vega  del  Roy." 

Fred  ''Lightnin"  Bratt,  has  accepted  a  position 
with  the  Tucker  Cigar  Company,  in  the  Dime  Bank 
Building,  and  is  in  charge  of  the  stand  m  the  lobby  ot 
the  building.  Fred  has  had  several  years'  experience 
in  the  retail  game  in  the  downtown  district,  and  he 
will  no  doubt  prove  to  Ix?  a  veiy  valuable  man  for  Mr. 
Tucker.  We  extend  to  *'Liglitiiin"  our  best  washes 
for  success  in  his  new  position. 

R  L  Dunlop,  who  for  the  past  several  years  has 
been  chief  clerk  of  the  cigar  stand  at  1065  Woodward 
Avenue,  of  the  Central  Dnig  C^impany,  has  resigned 
to  accept  a  position  with  the  Bendizen  Tobacx'o  C  om- 
panv,  of  Svracuse,  X.  Y.,  and  will  promote  the  sale  of 
''Little  Yara"  on  the  Detroit  market.  Our  good  triend 
Bill  Fellner,  manager  and  buyer  of  the  cigar  depart- 
ment of  the  Central  Drug  (^impany's  chain  stores,  re- 
grets the  loss  of  his  chief  clerk  at  1065,  who  has  proved 
a  verv  valuable  assistant  to  him.  We  extend  to  ^Ir. 
Dunlop  our  congratulations  for  success  with  "Little 

Charlev  Lamb,  who  has  represented  the  Peninsu- 
lar Cigar  Company,  in  the  downtown  district  for  the 
past  seven  vears,  has  resigned  to  engage  in  another 
line  of  business.  It  is  reported  that  Charley  contem- 
plates moving  to  another  city,  which  we  greatly  re- 
gret, as  Charles'  pleasant  smiles  and  sunny  disposi- 
tion will  be  missed  along  the  main  stem.  We  hope 
Charles  will  meet  with  groat  success  in  his  new  line 
and  we  extend  to  him  our  sincere  wishes  for  great 

prosperity.  .       .  .         j 

Harry  Segal,  the  "Monroe  Avenue  cigarist,  and 
known  from  coast  to  coast  as  one  of  the  most  success- 
ful merchants  in  the  cut-rate  cigar  business,  returned 
last  week  from  a  business  trip  to  Chic<ago.  ITariy  in- 
foims  the  writer  that  while  in  Chic^ago,  he  purchased 
^0^0,000  "Luckv  Strike"  cigarettes  in  100s  tins. 

Jake  Hoffman,  president  of  the  Continental  To- 
loBmo  Company,  was  a  visitor  here  last  week.  The 
Continental  Tobacco  Comiianv  are  the  manufacturers 
of  the  famous  "Dnnhill"  and  "Barking  Dog"  ciga- 
rettes and  smoking  tobaccos.  AVliile  here  Jake  was 
shown  around  the  city  by  his  Michigan  representative, 
Dick  To}>in,  who  is  promoting  the  sale  of  the  Contin- 
ental brands  in  this  section.  All  of  these  brands  have 
a  wide  distribution  and  are  enjoying  a  ven*  fine  sale 
In  all  sections  of  the  city. 

Jim  MacDonald,  of  the  cigarette  department  of  P. 
Lorillard  Company,  Tncor])orated,  who  is  |)romoting 
the  sale  of  "Old  Gold"  cigarettes  on  this  market,  is 
meeting  \\'ith  tine  success  nnd  co-operation  from  the 
dealers.  Jim  has  a  crew  of  four  able  assistants,  wiio 
are  interviewing  consumers,  sampling  the  luncheon 
olubs  and  banquets.  The  distribution  on  "Ohl  Gold" 
cigarettes  and  the  counter  displavs  in  all  the  leading 
stores  and  clubs  are  nearing  the  perfection  point. 
Dealers  report  the  sale  on  the  brand  to  be  increasing 
rapidly. 

A.  J.  Walsh,  district  manaffef  f*»r  the  PinkertoTi 
Tobacco  Company,  has  moved  his  office  to  1931  Howard 


M^IRIEL 

The  Cigar  of  Excellence 


Mr.  Dealer: 

Displaying  and  featuring  Muriel 
Cigars  help  you  make  new  friends. 
Those  new  friends  help  you 
make  others.  All  of  them  help 
increase  your  business  and  make 
more  money. 


*'//  takes  a  Muriel 
to  match  a  Muriel' ' 


Made  by 
P.   LORILLARD  COMPANY 

Established  in  1760 


Street,  YaV^hy  Su^ar  House  block.  :Mr.  Walsh  has  a 
crew  of  fixc  salesmen  who  cover  the  city  in  cars,  per- 
fecting the  sale  on  the  Pinkertoii  brands. 

J^  B.  Annis,  of  Gradiaz,  Annis  &  Company, 
Tampa,  Fla.,  manufacturers  of  the  famous  **Don  Jul 
ian"  cigars,  was  a  visitor  here  last  week.  Mr.  Annis 
reports  his  brands  as  going  big  in  all  sections  of  the 
count rv  and  that  the  ''Don  Julian"  cigar  is  making 
more  friends  ever>'  day. 

F.  A.  Da\ns,*of  F.  A.  Davis  &  Sons,  Baltimoru 
j<;l)bers  was  an  out  of  town  visitor  who  gave  the  city 
the  onceover  last  week.  Mr.  Davis  was  here  visiting 
old  friends  in  the  trade  and  was  not  on  a  busimisn 
trip. 

Antonio  Rego,  of  F.  Garcia  &  Brother,  Tampa, 
Fla.,  called  on  clubs  and  leading  retailers  here  la >1 
week.  Tcmy  reports  business  as  l>eing  very  gooil  ail 
along  the  route  covered. 

Roy  II.  Chanev,  Detroit  branch  manager  of  the 
Crane  (liocolate  Com])any,  Cleveland,  Ohio,  reports 
the  candv  business  as  being  extremelv  good.  ^^"7 
maintains  his  office  at  643  West  Jefferson  Avenue, 
and  ha.s  several  active  assistants  who  help  to  promote 
the  sale  cm  Crane's  chocolates.  Under  R4)y's  reginii; 
the  Crane  chocolate  has  l>ecome  a  factor  in  sweetlaiui 
of  Detroit.  The  distribution  on  this  high-grade  choc- 
olate is  second  to  none,  and  the  dealers  say  thert  is 
ao  better  chocolate  than  Crane's. 

From  a  cliecking  made  bv  the  National  Autmnn- 
^  Chamber  of  Commerce,  the  average  mainttn"*^:;® 
and  operating  cost  of  salesmen's  cars  is  about  flo-'W 
pfr  week,  exdusive  of  depreciation. 

Yours  truly, 
MIKE  OF  DETROIT. 


YORK 


HANOVER 


EPHRATA 


PHILADELPHIA 


SERVICE 


With  some  ''Service"  means  prompt- 
ness of  delivery,  with  others,  nothing 
but  a  word  of  seven  letters. 

To  us,  service  always  has  meant  and 
always  will  mean  giving  the  best  that 
is  in  us  to  satisfy  our  customers' 
requirements. 

With  four  well  organized  factories 
located  at  favorable  points,  we  are 
in  a  position  to  fill  the  trade's  every 
container  requirement — whether  of 
quality  or  quantity  or  time. 


CONSULT   WITH   US 


^he  'Best  Cigars  Are 

Packed  In  Wooden  Boxes 


iESCHEY-MvERS  ClBAR  BoX  Co. 


CIGAR   BOX   IVIAMURACTLJFrEFtS 


YORK-HANOVER -EPHRATA- PHILADELPHIA 


After  all 
nothing  satisfies  like 

'  cii 


44th  year 


THE  TOBACCO  WORLD 


June  1,  1924 


For  Insured  Pipe  Business! 

The  weather's  getting  warmer,  now.  X'acation  time.  Pipe  time. 
Profit  time  for  the  dealers  who  Hnk  up  with  the  big  national  adver- 
tising of  Milano,  The  Insured  Pi])e. 

Kver>'  man  who  goes  off  on  a  summer  outing  can  he  sold  a  Milano. 
Therie  are  si)ecial  Milano  shapes  for  the  golfer  and  the  motorist.  In 
fact,  there's  a  Milano  made  for  every  man  who  smokes,  and  were 
spending  thousands  of  dollars  to  spread  the  news.  1  lelj)  us— and 
help  yourself. 

Display  ^lilano  Pipes. 

Displav  the  Insurance  Policy. 

Talk  up  the  Insurance  idea — it's  unique,  it  makw  *em  listen, 

and  it  makes  'em  btiv. 

Get  behiml  Milano— \i"^  a  whirlwind  seller  already,  and  we  re  out 

to  make  it  more  so! 

Order  Milanos  from  your  jo1)her  now,  and  write  us  for  Insurance 

Policies  to  pack  with  the  Milano  Pii)es  you  have  in  stock,. 

We  will  .send  you,  free,  a  greatly  enlarged  rei)roduction  of  tfie  policy 

which  makes  an  excellent  c^|e|^^e  for  window  display.     Ask  us 

for  it  as  Sign  A-141. 

WM.  DEMUTH  &  CO. 


Business  Building 


(Continued  frotn  Page  14) 

to  be  his  guest  the  following  day,  and  to  receive  a 
first-class  dinner  complimentary. 

The  advertisement  was  addressed  to  one  man  only, 
but  thousands  of  people  read  it,  and  every  day  they 
lumed  to  the  advertisement  to  see  who  was  invited  to 
the  restaurant  that  day.  As  his  food  and  service  were 
first  class,  and  his  prices  reasonable,  he  soon  had  all 
his  tables  filled  at  the  dinner  hour. 

lie  sai<]  that  far  from  offending  the  people  who 
were  thus  publicly  invited,  it  pleased  them  greatly,  and 
they  made  it  a  point  to  accept  the  invitation  and  be  on 
hand. 

I  franklv  confess  that  I  cannot  from  this  hand  a 
suggestion  for  the  cigar  line,  but  I  know  that  some  of 
mv  ingenious  readers  will  think  up  something  with 
this  as  a  starter  of  their  thinkery,  and  get  up  some- 
thing  good  in  advertising. 

*     CS3     tj3 

And  new  tlie  newspapers  ire  full  of  General 
Tawes  again.  You  see  his  picture  everj-Avhere.  Dawes 
and  his  pipe.  . 

What  are  vou  do'ng  about  it :  Are  you  capitaliz- 
ing it  ?  Aro  vou  cutting  it  out,  pasting  it  in  your  win- 
dow witli  a  notice  under  it  to  the  effect  that  when  (jen- 
cral  Dawes  and  his  pipe  got  mixed  up  with  the  Euro- 
pean muddle  thev  cleared  it  up  m  short  order.  And 
are  vou  afUliiii?  ihat  sonuhow  a  good  brand  of  tobacco 
in  ail  old  briar  pii>e  will  help  a  man  clear  up  the  knot- 
tiest puzzle,  whether  it  is  business,  politics,  love,  war 
or  sport! 

Catching  on  to  things  of  this  kind  is  what  the 
newspapers  call  *' having  a  nose  for  news."  If  you 
will  cultivate  this  nose  for  news— and  you  can  culti- 
vate it— vou  will  have  a  crowd  around  your  store  win 
dow  every  morning  to  hear  your  comments  on  the 
news  of  the  day. 

And  then  vou  can  always  with  wit  or  humor  i\e^ 
the  news  on  to  vour  goods  so  folks  who  had  no  thought 
of  purchasing  will  enter  and  buy— and  do  so  regularl.N . 
Don't  sav  vou  can't  do  it;  or  that  you  can't  evolv  ■ 
wittv  savings\  You  can.  All  you  have  to  do  is  to  f/itw/. 
you  can,*  and  try  to  do,  and  lo,  you  will  produce  results. 
And  great  willbe  your  reward. 


vWD 


230  Fifth  Avenue,        NEW  YORK 
World's  Largest  Manufacturers  of  Fine  Ptpei 


IBM 


FRED  HIRSCHHORN  RETURNS 
It  has  been  reported  that  Fred  Hirschhom,  pres'- 
dent  (►f  the  General  Cigar  Company,  returned  to  New 
York  last  Saturdav  after    an    extended    trip    aciw 
where  he  has  been  attending  the  Sumatra  Inseriptior. 
and  secured  a  snpply  of  excellent  leaf  for  the  braiuJ 
of  his  company. 


BROOKLYN  CIGAR  BOX  FACTORY  DAMAGED 

Fire  seriouslv  damaged   the   factory   of  Williain 
Black  &  Companv,    Norman    and    Morgan  Avenue  . 
Kiooklyn,  on  Thursday  night,  May  22d.    The  factoi 
was  used  to  manufacture  wooden  cigar  boxes  and  m> 
midors  and  the  damage  is  estimated  at  $100,000. 


Cffic  Insured  Pipe 


Smoking  habits  change 


PO8. 


-just  as  styles  do 

Today  you  will  find  more  young  men 
.moking  cigars  than  ever  before— a 
significant  fact -"After  all  nothing 
«uisfies  like  a  good  cigar. 


(7  ^£^n£A^  ^  1^  /Mm^  /^^^^W 


THREE  popuU,  .ize.-.h.  PANA"LA..  10c  ..-.!«»...  A.  mF^ 
•I  2  (or  25c,  and  the  foll-wrapiwd  INVINt-lBl-E  «  " 
W(h  ,u.li.y-tb.  filUr  of  .very  Rob!  Burn.  ..  all  Havana. 


Attual  ri*» 

if  the 

PAN  A  TEL  J 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


June  1,  11' 2' 


Du  Pont 


"A  BETTER 
CIGAR 


for  lOc 


ff 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


LET  US  HELP  YOU 

ELIMINATE  THE  TOBACCO  BUG 

By  treating  your  tobacco  with  the  exterminator 

BY  THE  SHUEY  PROCESS  OF  STERILIZATION 

The  only  known  preparation  on  the  market  that  will  give  you  permanent  relief  hrom 

future  infection* 


Tested 

Approved  and 

Adopted  by 

Leading 

Growers, 

Packers  and 

Manufacturers 


Harmless  to 

user.    Easy  to 

apply  without 

additional 

help. 

Why  not 

insure  your 

product  nowT 


Does  not  in  any  way  change  the  Taste,  Aroma  or  Burning  Qualities  of  the  tobacco 
Order  Sample  Gallon  Today  and  Convince  Yourself 

SHUEY  TOBACCO  BUG  EXTERMINATOR  CO. 


1436  WALNUT  STREET 


CINCINNATI,  OHI© 


"BEST  OF  THE  BEST 


9f 


''r"— "-  ^-  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway,   New  York  Citj 

MCTORIES.-     Tampa  and  Key  Wett.  Fbrlda 


APRIL  CIGAR  PRODUCTION  SHOWS  DECLINE 

The  following  comparative  data  of  tax-paid  pr.jd- 
ucts  indicated  by  monthly  sales  of  stamps  are  obtained 
from  the  statement  of  Internal  Revenue  collections  'or 
the  month  of  April,  1924,  and  are  issued  by  the  hurt  iu. 
(Figures  for  April,  1924,  are  subject  to  revision  ui.til 
published  in  the  annual  report.) 

Products,  April  1923        April  im 


Cigar  (large) 

Class,  A No. 

Class  B No. 

Class  C No. 

Class  D No. 

Class  E ^»o• 


194,631,225 

122,604,656 

203,918,013 

9,214,435 

2,165,192 


195,029.:h)2 
107,352,(;52? 
186,530, 140 

10,517,1)02 
1,986,064 


Total    I..     532,533,521       501,422,160 


Cigars   (small)    No.      41,154,200 

dgarottcs  (large)    No.        1,495,256 

Cigarettes  (small)    No.  4,710,544,617 

Snuff,  manufactured   . .  lbs.        3,296,140 
Tobacco,  manufactured  lbs.      30,759,305 

Note:  The  above  statement  does  not  include  tax- 
paid  products  from  Porto  Rico  and  the  Philippine  Is- 
lands. This  information  is  shown  in  inclosed  supijle- 
menlal  statement. 


34,590,r)53 

l,636,iir)6 

5,323,294,577 

3,346,:no 

29,540,134 


April,  1923        April  lU2i 


SUPPLEMENTAL  STATEMENT 

Tax-paid  products  from  Porto  Rico  for  the  m(»iith 
^  April. 

Products. 
Cigars  (large) 

Class  A No. 

Class  B  No. 

Class  C ^o. 

Class  D No. 

(Jlass  E No. 


8,746,525 

169,840 

4,239,750 

28,350 

1,000 


5,221, WHJ 
672,:n5 

1,878,4:10 
25 
50 


Total   No.      13,185,465    ^      7,772,410 


CiKars  (small)    ....:.. No.        2,000,000 

Ciirarettes  (large)    No.  9o,(HH) 

Cigarettes  ( small ( No.  1,000 


2,(M)O.<H)0 

5(H),IMR) 

41,120 


April  1923        April  VrU 


Tax-paid  i)r(Hhicts  from  the  Philippine  Islands  for 
the  months  of  April. 

Products 
Cl^rs  (large) 

Class  A No. 

Class  B  No. 

Class  C No. 

Class  D No* 

Cla^>s  K  • •  • . Ao, 


16,979,768 

619,560 

163,895 

55 


11,65:).S70 

181.495 

16! '."50 

100 

30 


17,763.468  12,001,^0 

1,0(K)  >'^* 

147,440  mm 

1 02  5 


Total   .,,... *.K^ 

Cigarettes  (large) No, 

Cigarettes  (small)    No. 

Tobacco,  manufactured  lbs. 

Note:  Qnanfifios  of  tflX-paid  products  showit  m 
above  statements  are  indicated  by  stamp  sales  repc  t«i 
for  the  month. 

iANTAEELA  iRUTYS  WiV  WEST  FACTORY 
Aw!ording  to  reports,  A.  Saiitaella  &  Com ,  any 
have  purchased  the  factorv  building  which  they  ita^e 
been  occupying  in  Kev  West  for  the  past  several  yi  am 
The  building  was  purchased  from  the  Martinez  Ha- 
vana Company,  of  New  York. 


June  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


21 


The  rising  tide  of  approval! 

CHIPMENTS  of  Porto  Rico  tobacco 
for  the  9  months  ending  March  3 1 , 
of  the  present  fiscal  year,  exceeded 
by  1,200,000  pounds  the  shipments 
to  the  U.  S.  for  the  entire  fiscal  year 
1922-1923! 


More  manufacturers  are 
using  Porto  Rican  tobacco 
than  ever  before. 


The  White  Stamps 

say  it*s 

PORTO  RICAN 


It's  Good 

because  it's 

PORTO  RICAN 


GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 

136  Water  Street      /.  F.  Vazquez       Telephone 
New  York  Agent  John  1379 


ALLIED  TOBACCO  EXHIBITORS  ASSOCIATION 
ISSUES  OFFICIAL  ANNOUNCEMENT 

May  20,  1924. 

The  third  annual  tobacco  industries  exposition  will 
be  held  the  week  of  January  19  to  24,  inclusive,  1925, 
ill  tile  largest  exhibition  hall  in  the  Grand  C'entral  Pal- 
ac«'.  New  York  City.  It  is  being  held  because  of  a 
trade  demand  and  in  view  of  the  fact  that  foimer  ex- 
pu>iiions  have  proven  profitable  to  those  who  visited 
or  exhibited. 

This  association  will  co-oi^erate  with  the  manage- 
nieut  in  producing  a  representative  tobacco  show  that 
v<'  •  cHect  the  magnitude  and  inpor  lance  of  our  in<lus- 
tr>-.  AH  associations  and  individuals  connected  with 
the  tobacco  and  allied  trades  are  cordially  invited  to 
(0-  iicvate  and  appoint  a  rei)resentative  to  act  q%  the 
Iltj.Lurarv  Advisorv  Committee. 

The  association  will  work  out  many  plans  and  in- 
cor», orate  ideas  in  connection  with  the  exposition  that 
will  make  it  of  much  greater  value  t©  the  trade  than 
heretofore, 

The  diagram  of  the  floor  is  enclosed  and  your  se- 
»n  of  space,  by  return  mail,  together  with  the  name 
ch  representative  as  you  may  care  to  have  act  on 
"mniittee,  will  be  appreciated. 

'*Ve  are  pleased  to  announce  that  Mr.  Asa  Lem- 
whose  name  no  doubt  is  familiar  to  you  as  being 
;>ne  :»f  the  best-known  men  connected  with  the  tobacco 
nidr  ,try,  will  be  business  manager  for  the  Exposition 
Coni.iany  which  conducted  the  past  shows,  so  that  the 


best  interests  of  the  tobacco  and  allied  trades  will  be 
thoroughly  promoted. 

Just  indicate  the  space  you  want  and  contracts  in 
dui)li(ate  will  be  forwarded  for  your  signature. 

Your  prompt  application  and  enthusiastic  co-op- 
eration ///////  itow  is  what  we  ask  to  help  put  over  the 
message  to  the  trade  and  public  that  we  all  know  our 
industry  needs. 

Allied  Tobacco  Exhibitors  Association, 

By  Samuel  W.  Levine, 

President, 


led 
of  > 
tho 


(Mil 


SMOKES  AFTER  SHE  SHOOTS 

New  York,  May  26. 

Samuel  Brown,  thirty  years  old,  a  garage  mana- 
^r,  was  shot  and  kiUed  in  a  lower  Broadway  hotel 
vest (M  (lay  and  a  woman,  who  gave  the  name  of  Doro- 
thy Brown,  twenty-four,  was  arrested  and  charged 
wth  the  murder. 

The  police  found  her  seated  on  the  bed  in  the  room 
in  which  nhe  and  Brown  had  lived,  smoking  a  cigarette 
and  conteniplatin.y:  the  body  at  her  fee|. 

The  eou|>le  had  registered  as  **Mr.  and  Mrs.  Sarn- 
ie Brown,  Chester,  Pa," 

She  dis|)layed  iio  emotion  when  arrested,  and 
stoically  refusetl  the  discuss  the  shooting.  Brown  left 
ft  widow  and  Ave  chihlren.  ^Irs.  Brown,  when  told  of 
the  muidcr,  only  c(mnneiited  that  '4t  served  my  hus- 
l^iikd  riiilit,"  the  police  said. 


I 


22 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


June  1,  1924 


Tobacco  Merchants'  Association 

^        .  .  r)  ^,,5    Beekman  Street 

Registration  bureau,  new  york  city 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1.  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note   A-An  allowance  of  $2  will  be   made   to   member,  of   the  Tobacco   Iter 
thanta*  Association  on  each  registration.  ,;    „  „,   ,nore 

Note  B-lf  a  report  on  a  -rch  of  a  title  -"sitate.  the  ;^^^^^^^^^^^ 
than  ten   (10)  files.  l>"t  j«"  ,'h»"  'States  the  reporting  of  more  than  twenty 
Dollar  ($1.00)  w.ll  be  made      If  it  "«""' '^,^"  idftional    charge    of    Two    Dollars 
(20)   titles,  but   less   than   thirty-one     3  ).  an    addmona^  en     g^         ^  ^.^^    ^^ 

(t?m>    will    be    made   and   so   an   adaitionai   cnaiKc  "»    ~'„,».j 
S  for  every  ten  (10)  additional  title,  necessanly  reported. 

REGISTRATIONS 
<irAT?F  CROW-— 43  798.     For  chewing  and  smoking  tobacco  and 
^^ct^t^ttl     A;;7}o.  I924.    The  E.  O.  Eshelby  Tobacco  Co.,  Cov- 

ToIaQUA:-43,801.     For    all    tobacco    products.     May    15.    1924. 
S^i^^l^:^^:^'  '^or   ^^r^'^'h^- k    1924.      Milwaukee 

MI^aiARLl^^>^;«06.  For  cigars.  Ihtle  cig^^^ cheroots 
and  stogies.     April  11.  1924.     B.  L.  Robbnis,  ^^^'^l^'%^{!-\g,s 

MONTE  REINA  ABAJO:-43.807.  For  cigars.  April  14,  19.4. 
Tampa  Havana  Industrial  Co..  Tampa,  Ha. 

TRANSFERS 

17TMAN    ATT  FN— 10226    {{'.   S.   To])acco  Journal).      F'or   cigars. 

^™erfd  U^^mb;?  R  1^88,  by  Schumacher  &  Ettlinger  New 
Vofk  titv.  rhrough  ttu-sne  transfer.  ^V;"^.^-!  '^>,  ^/"^^^^  ^ ^^^ 
Co..  Detroit.  Mich.,  and  re-transfcrred  to  O.  L.  Taylor  &  Co.,  Inc.. 

FAST'xRAiN^-lszS^.ToiL^'^^^^^  Tobacco  F.rand  Directory).  For 
plug,  twist,  fine  cut.  chewing  and  all  kinds  ^"^f  "^^5^^.^"°' .7^- 
i-ettes.  cheroots  and  snuff.  Registered  "V^-^'Y*^"  ^^V-^^^^^'^^^,  | 
F.  Xees  .*t  Co..  Rochester,  N.  \.     Transferred  to  O.  C.   la>lor  &. 

Co..  Burlington.  \  t..  June  19.  1907.  ,       .        „        .  ^:„^r..ttP« 

FOX  TERRIER:— 12,774  (Tobacco  Leaf).  lor  cigars,  cigartttc^, 
cheroots  and  tobacco.  Regi>tered  lAcunber  9.  1 '^^^^V  ^^ ; J^' ' 
Peck  Rutland.  \t.  Translerrcd  to  O.  C.  Taylor  &  Co.,  Burling- 
ton Vt..  March  15.  19<l7.  ^  ,  ,-  • 
GOLDEN  WEDDING:— 6595  (U.  S.  Tobacco  Journal).  For  cigars, 
cigarettes  and  tobacco.  Registered  July  16.  1880.  by  R.  Umer  & 
Co.,  New  York  (  ity.    Transferred  to  O.  C  Taylor  &  Co.,  Burhng- 

KING  OF^VE^MONT— 11,735  (U.  S.  Tobacco  Journal).  For 
cigars  Registered  lanuarv  9.  1890,  by  Geo.  A.  Kent  &  Co.,  Bmg- 
hamton.  N.  V.  Transferred  M*  Q.  C.  Taylor  &  Co.,  Burlington, 
Vt     June  ^^  1921 

OUR  KILLlisiGTON:— 17,028  (Tobacco  Leaf);  21,319  (I^'-  S.  To- 
bacco journal).  For  cigars.  Registered  June  3.  1899  by  Geo.  A. 
Kent  &  Co..  Binghamton.  X.  V..  respectively,  transferred  to  U. 
C.  Tavlor  ^  <^"o..  I'.urlington.  Vt..  April  15,  1905. 

LA  LUZ  DE  TAMPA :.-33,493  (Tobacco  Leaf).  For  cigars,  ciga- 
rettes and  cheroots.  Regi>tered  June  .^,  1907.  by  W.  H.  Strceter, 
Tampa.  Fla.     Transferred  to  Tierra  del   Lago  Cigar  Co.,  Tampa, 

Fla 
OUNO:— 23,748   (Tobacco  Leaf).     For  cigars.     Registered  August 
11.  19U2.    by    J.    \V.    West.     Tampa.    Fla.     Transferred  to    Tampa, 
Box  Co..  Tampa.  Fla..  April  21.  1905,  and  re-transferred  to  Tierr« 
del  Lago  Cigar  Co.,  Tampa.  Fla.  ^ 

OINO:— 23,749  (Tobacco  Leaf).  For  ciffats.  Registered  August  II, 
190'  by  I  W .  West.  Tampa.  Fla.  Transferred  to  Tampa  Box 
C«,. ''Tampa.  Ma..  April  21.  1<X)5,  and  ra-transf erred  to  Tierra  ^1 
Lago  Cigar  Co..  Tampa,  Fla.  .      ^        .  „     .  ,    *      n 

LOCUST: — 17,299  (Tobacco  Journal).  FcW  cigars.   Registered  Apnl 
Wf  1895,  by  J.  Frvsinger,  Jr..  Hanover,  Pa.    Transferred  by  Fan- 
nie Frysinger.  Ad'mx.  of  the  Estate  of  J.  Frank  Frysinger  to  H. 
B.  Cochran.  Philadelphia,  Pa..  April  23,  1924.  and  re-transferred  to 
The  Delphia  (.igar  Co..  Philadelphia.  Pa..  May  19.  1924. 
JOEL  GAY:— 23,801    (Trade-Mark   Record).     For  cigars,  cigarettes 
and  tobacco.     Registered  January  17,  1901,  by  Frank  P.  Torrencc, 
Springfield,  Ohio.     Through  mesne  transfers  acquired  by  The  W. 
1*  Buchcr  Cigar  Co.,  Dayton.  Ohio,  and  re-transferred  to  Ameri* 
can   I'.nx  Stippiv  Co..  Detroit.  Mich..  Mav  1.1.  1924. 
NOTABILITY:— 19,623  (Trade-Mark  Record).     For  cigars.   Regis- 
tered July  25,  1898.  by  F.  Heppenheimers  Sons.  New  York  City. 
Through  me.«ne  tran»f«r»  acquired  by   Wertheiater   Bros.,   Balli- 
more,  Md* 


^      After  all 
nothing  satisfies  like^ 
^      a  good  cigar 


CORDERO  ENDORSES  1925  EXPOSITION 

New  York,  May  21,  1924. 

Mr.  Samuel  W.  Leviiie,  President, 
Ailed  Tobacco  Exhibitors  Ass'n, 
Room  332,  McAlpin  Hotel, 
New  York  City, 

Dear  Sir :  . 

Herewith,  we  beg  to  hand  you  our  signed  contiMct 
for  space  in  the  tobacco  show  starting  January  19, 

1925. 

Mav  we  add  that  we  were  very  well  satisfied  with 
tlio  results  obtained  in  the  exposition  of  1924.  AVe 
were  foitunate  in  making  connections  with  several 
large  accounts  whom  we  met  for  the  first  time  on  that 
occasion.  In  addition,  our  salesmen  found  it  easier  to 
interest  prospective  customers  as  a  result  of  our  ex- 
hibit. ^         ,11. 

Aside  from  selfish  motives,  we  strongly  belu've 
tliat  the  tobacco  industry  requires  general  publicity. 
It  is  our  humble  opinion  that  such  results  can  best  l>e 
obtained  bv  having  a  tobacco  show  where  both  con- 
sumers and  dealers  may  be  brought  together  with  man- 
ufacturers. 

Let  us  hope  that  the  exposition  for  192o  will  have 
a  100  ])er  cent,  representation  of  all  branches  of  the 
tobacco  industry. 

With  best  wishes  for  success,  we  are. 

Very  truly  yours, 

E.  P.  CoRDERO  &  Co., 

Bv  Leo  G.  Steinor 


PORTO  RICAN  LEAF  IMPORTS  LOWER 

According  to  * '  Commercio, ' '  Spanish-English 
moiithlv  magazine  of  San  Juan,  Porto  Rico,  shipments 
of  Porto  Rican  tobacco  to  the  United  States  for  the 
three  months  ending  March  31st,  were  4,400,:W9 
pounds.  This  amount  is  somewhat  lower  than  the  two 
preceding  three  month  periods   of   the    current  fiscal 

vear. 

The  shipments  for  the  nine  months  ending  ^larch 
31  st  of  the  present  fiscal  year,  however,  already  have 
surpassed  the  shipments  for  the  entire  fisc^tl  year  1!>22- 

1923. 

Bv  months  the  shipments  have  been: 

Julv,   1923    3,176,980  lbs. 

August,  1923  2,942,724 

September,  1923 3,660,442 

October,  1923 2,989,881 

November,  1923  2,149,414 

December,  1923  1,791,216 

Januarv,  1924 1,534,959 

Februarv,  1924   1,671,759 

March,  1924  !• . ... .  1,193,661 

Total  for  nine  months  21,111,036  lbs. 

The  total  shipments  for  the  fiscal  year  July  1,  i922 
\n  .July  1,  1923  (official)  were  19,911,979  pounds. 


it 

n 
t  * 
it 

n 

i  4 

n 

a 


RIBBON  GUM 

TRAGACANTH 

She  Finest  Stualities 

A.  D.  SMACK  CO. 

M  IdlfN  STREET  i :  NEW  YORK  CIT^ 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  of 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co. 
24  Vine  St.,  gp^'AftTr.ir 

DESHLER,  OHIO.    ^-^*^"*^ 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAR    PASBACM,  PbcS. 


iJ.A.VOICCScCV.   &  CeNU.MANACEK 


IPABBl^t^lB/QlEC 


^::^UTHOeRAPHING  CO.inc.-^^ 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGAR  LABELS -CIGAR  BANDS 


The  fttandard>  of  America 

Lorillard'c  Snuff,  :  E«t.  1760 
Rail  Road  Mills  Snuff,  E>l  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 


ttme9obot>s—H.appe0s  —  High  Toasts 
Strong,  Salt.  SVeet  and  Plain  Scotefu 

MANUrACTUIUD    BY 

6E0RGE  W.  HELNE  CO.,  Ill  Rfth  A?e.,  New  Ytrk 


Bey  wood,  Strasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  111. 


I 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  Quality 


Perfect  Lithography 


Afl^ericzin'Rox  Sapplv  C9: 


8309  Riissell  Street 


Detroit.  Ml«h. 


Coraar  of  Oratlol  Streal 


Exclusive  Sellinp  Agents  For 

THE  CALVERT  LITHOGRAPHING  CO. 


SipiCE  1879 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


CAN  NOW  GET 

DILL'S  BEST 

SMOKING 
TOBACCO 

THROUGH   ANY 
REGULAR 
JOBBER 

J.G.DILL   CO. 

RICHMOND.  VA. 

^anu/ofttirgn  af 

HIGH  GRADE 

SMOKING     TOSACCO. 


'     u 


I 


GROWERS 


AND 


PACKERS 


I     Connecticut  Shadegrown  Wrappers 


Florida  and  Georgia 

Shadegrown  Wrappers 


•ililllWiyiilllliiilWIMUIWIIIIIIIIMHi 


We  Are  Now  Ready  To  Offer  Our 
Holdings  In  1923  Crops. 


^«iwtillti!iHtil1Hi1lililffttHBt1IHIHHHif1iliiiMM 


AMERICAN  SUMATRA  TOBACCO  CO. 


131  Water  Street 


New  York 


After  all 
nothing  satisfies  like* 
a  good  cigar 


imc 


SCRAP  CUTTER 

AND 

SEPARATOR 


A  Scrap  Cutter  and  Separator 
that  really  does  separate 


tmd  new  prtM 


CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

TwMdy  years  giving  satisfaction  right 

along 

HAS  A  FINE    AROMA 

CANT  TELL  IT  FROM  THE 
REAL  HAVANA 

Write  /•«•  sample  and  price 


Baker  Tobacco  and  Cigar  Machinery  Company 


YORK,  PENNA 


L||||lllllllllllllll|l|lllll'"'"»fes^^^s?p-irii    jA ii'i"""'f""""ffiiiiniiiiiiimiiiiffr 

PUBLISHED  ON  THE  1ST  AND  1512  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHILA..PA. 


••Ug. 


ThTs^^  C  I  G  A.R  S  are  Packed  in 

WOODEN 


I 


At  the  Gateway  to  the 
Playground  of  the  World 

This  gigantic  sign,  250  feet  long  and  30  feet 
high  standing  on  the  Meadows  of  Atlantic 
City,  within  a  mile  of  the  drawbridge,  will 
hammer  home  again  and  again  to  the  millions 
of  people  who  visit  this  famous  resort  the  fact 
that  "The  Best  Cigars  Are  Packed  in  Wooden 
Boxes". 

Why  not  pack  your  cigars  in  Wooden  boxes 
and  reap  the  benefits  of  this  campaign? 

Haven't  you  too  noticed  that  already  every- 
body is  saying,  "The  Best  Cigars  Are  Packed 
in  Wooden  Boxes". 


''The  Best  Cigars  are  Packed  in  Wooden  Boxes 


9f 


June  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


MANUEL 


10  cents  and  up 

hSMML 


Manuel  will 
make  a 
definite 
business 
for  you 


k  BULWARK 
of  BUSINESS 

— because  it 

holds 

customers 


YOU    want   to   sell    a    cigar   that   does  three 

things:    First,  looks  good;    Second,  tastes 

right;    Third,  satisfies.      In    Manuel,  we  make 
just  that  kind  of  Cigar. 

Manuel  is  building  business  for  dealers  every- 
where. Always  popular,  its  fine  quality  and 
perfect  condition  are  increasing  Manuel  Sales  by 
large  percentages  every  month. 

What  Manuel  is  doing  for  other  dealers,  it  will 
do  for  you. 

A  CIGAR  OF  RARE  EXCELLENCE 


MANUEL 

CIGARS 

ALLEN   R.  CRESSMANS  SON5        Cgm  Manufacturen        Philadelphia 


WAITT  &  BOND 


Blackstone 

CIGAR 


Havana 


Filler 


Absolutely!  \ 


lik  PALINA 


CIGAK 

IT'S  JAVA  WRAPPED 


J 


Gel  the  Utmost    in   Advertising 

Values 

at  practically  no  expense 
by  using  the 

WOODEN  CIGAR  BOX 

for  your  brands. 
They  help  sell  your  cigars. 


PHILADELPHIA  CIGAR  BOX  CONPANY 

621  W.  SUSQUEHANNA  AVE. 
PHILADELPHIA,  PA. 


The  tk<tw 
La  TOSELLA 

BUDDIES-IOc 

Si^eet  as  a  nut 
Smooth  as  velvet 
Melloiv  as  moonlight 
But  always  MILD ! 


0.«.A. 


UnSEUiA 


i 


I 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


June  15,  1934 


AKAUFFMAN&BROInc 


ESTABLISHED 


YORK,P>\ 


MANUFACTUREBS  OF 


1893 


aGARBOXES 

CIGAR  BOX 
LUMBER 


WE    SPECIALIZE  ON 

GOLD  LEAF  WORIC 


"BEST  OF  THE  BEST 


f> 


Manufactured    b.      ^        SANTAELLA      A       CO. 

Office,  1181  Broadway,   New  York  City 

FACTORIES :     Tampa  and  Key  West.  Florida 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 


WILLIAM  T.   REED.   Richmond,  Va 
HARVEY    L.    HIRST,    Philadelphia,    Pa. 


ra«**«>«i 


ASA  LEMLEIN,   New  York,   N.   \. .•••*E5 

CHARLES  DUSHKIND,  New  York.  N.  V Counsel  and  Managing  D 

Headquarters,  5  Beekman  Street,   New   York  City. 


, .,,.,. ........ Vice-President 

,..,.,.,.,....,......  Vice- President 

Treasurer 
irector 


ALLIED  TOBACCO  LEAGUE  OF  AIIERTCA 


W.  D,  SPALDING,  Cincinnati.  Ohio 

CHAS.  B.  WITTROCK,  Cincinnati,  Ohio.. 

GEO.  E.  ENGEL,  Covington.  Ky 

WM.  S.   GOLDENBURG,  Cincinnati.  Ohio 


•^•■■••■•••i 


■*•••••*• •• 


••••••••*••■■••«■«*•••     *• 


Preiidem 

Vice-President 
Treasurer 
Secretary 


THE  NATTONAL  CIGAR  LEAF  TOBACCO  ASSOCTAtfOK 


JOSEPH  MENDELSOHN,  New  York  City 
A.  W.  KAERCHER.  Chicago.  III.   ... 
\V.  S    FULLER.  Hartford,  Conn.   ... 
JEROME  WALLER.  New  Y6rk  City 


^Ci*  *#«•#«  ■««*  «**»=*  m  *«9  c 


*a  ••••»«*«  ••«»»»*«<r>^«  «««#*#«< «^* 


President 

»»,****.. Vice  President 

..Treasurer 

..Secretary 


TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY   T.   FREEMAN   .,.„,«,,»*,,,..,.•,»,♦.,.... President 

JACK   ECKSTEIN    ..,,»♦*«#,•«*»*♦»«»»»♦,•. »«>♦»»*«••.*•*..•»... .1st    Vice-President 

SAM.   FORDIN ,..,....,.............,.„,,,»«,. .24   Vice-President 

MAX    BERLINER    j^.,.. .,*«,».„„. ...Treasurer 

IMO  RIEDERS,  2»  Weat  118th  Street,  New  York  CT^  •«^«..»,.„.*..Seereury 


NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 


■  ••••»»***««***»«*»«««*«*«*»****«*«p  «#tt*«*  * • 


JOSEPH   WINNICK   

SAMUEL  WASSERMAN 

ARTHUR  WERNER,  SI  Chambers  St..  New  Ywit  O^..I 


*••••*«••••■*•■ 


■  *•■••«•****■•••««■ »#»*■««««  I 


, President 

.Vice-President 
and  Treasure 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


FOR    SALE  — ONE    COMPLETE    SET    NEWTON-STOAKES 

LETTERING  PENS,  with  inks  and  complete  instructions  for 

making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 

Box  451,  care  of  "The  Tobacco  World." 

BUSINKSS  OPPOKTUNITY 


MODERN  EQUIPPED  FACTORY,  Desirably  located,  State  of 
Pennsylvania.  Steam  heated.  Capacity  100,000  minimum,  200,000 
maximum.  Producing  good  workmanship.  Scale  of  price  right  for 
10-cent  line.  Actively  operating  at  present  with  good  organization. 
Rent  reasonable.  Further  details  on  inquiry.  Address  Box  454. 
care  of  "The  Tobacco  W^orld."  

WANTED 


WANTED— A   POSITION   AS  SUPERINTENDENT.     Twenty- 
seven  years  of  experience  as  a  manufacturer  of  cigars;   hand, 
mold  or  suction.     A  man  that  knows  how  to  get  results.     Address 
Sunerintendcnt.  care  of  "Tobacco  World." 

SITUATION    WANTED 


A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
with  initiative  and  executive  ability  to  handle  large  factory  or 
factories,   capable  of  starting  chain   of   factories;  will   be   open   for 
position  shortly.     Address  Box  Z,  care  of  "The  Tobacco  World. 


The  Tobacco  World 


Established  1881 


VOIAI.ME  44 


JUNK  15,  1924 


Nc.  12 


TOUACtO  WORLD   tUKPURATlUN 

Publishers 

Ilobart  Bishop  Ilankins,  President  and  Treasurer 

Gerald  B    Ilankins,  Secretary 


Published  on  the  Ist  and  15th  of  each  month  at  236  Chestnut  Street. 

Philadelphia.  Pa. 


Entered  as  second-class  mail  matter.  December  22.  1909.  at  the  Po.t 
Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:  United  States.  Canada,  Cuba  and  Philippine  Islands,  $2.00  a 
year.    Foreign,  $3.50. 


«,.,„«.«N ,..i,.iuiiiiiiiiiii. IIIIM.H..H „„m„m,>»<,H,^M-<-«>Mm,«m»»>m«m>fmmumMm»mm 


OUR  eiOH-OEADE  NQN-BVAFOEATINO  j 

OGAR  FLAVORS     .  ^  u  .     u     «#  .   1 

Make  tobacco  mallo^v  and  •mooth  in  charactar    . 
and  Impart  a  moat  palatable  flavor  { 

FUYORS    FOR    SMOKWG    tiid    CHEWING    TOBACCO 

Write  for  Llat  of  Flavors  'or  Special  Jf ■■{•„_„ 
BITUN.  AKOIIATIZEI.  BOX  FLAVOM,  PASTE  SWBBTENEBS 

FRIES  8k  BRO.,  92  Reade  Street,  New  York 


..««,..mmiiiii««««iiHi.M..H..iiM»miMi».HMii>iwi»«niMiM.ui™« 


"j/Zie  ^fc/ar  of  Off^^^^fj^ 


122    SECOND     AVeWtlt 
NEW  YORK  CITY 


June  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


I 


I 


I 


I 


44th  year 


M 


Because  I  get  lots 
more  for  tmy  money 


ft 


The  man  who  rolls  his  own  from 
"BULL"  Durham  has  found  his  best 
friend  for  life.  He's  always  going  to 
be  sure  of  real  quality  and  real  tobacco 
taste.  And  think  of  the  money  he 
saves— 100  cigarettes  for  15  cents 

jO     Guaranteed  by 


INCONrOKATKD 


GENUINE 


«« 


BUirDtfRHAM 


NOW 


EIGHT  CENTS  A  BAG 


I 


I 


I 


I 


44th  vear 


Say  You  Saw  It  in  The  Tobacco  World 


June  15,  1924 


FOR  GENTLEMEN  OF  GOOD   TASTE 


THE  DEISEL-WEMMER  CO. 


Makers 


UNA,  OHIO 


The  Far-Visioned  Cigar  Manufacturer 

Protects  Present  and  Future  Sales 

By  Packing  His  Brands  In  Wooden  Boxes 

H.  E.  BAIR  &  CO. 


HANOVER 


PENNA. 


"Quality  Cigar  Box  Manufacturers  For  More  than  Fifty  Years" 


I 


Model  B-1  illustrated  above. 


PACK  CIGARS  RIGHT 

and  get  a  uniform  pressed  shape  to  each  cigar  in  every 
box.  No  broken  wrappers.  Impossible  to  overpress  pack. 

FOUR   MODELS  TO   CHOOSE   FROM 
Model  "A"  without  top  lever,  for  50  cigars     ■     $  5.00 
Model  "B-1"  with  top  lever,  for  50  cigars        -       10.00 
Model  "B-2"  with  top  lever,  for  100  cigars     -       12.50 
Model  "C"  with  top  lever,  for  bundles  of  100     -       16.00 

All  pacXers  are  adjastabim  to  aay  standard  size  box. 

Pulte-RorrecK   Machine    Co. 

GRAND   RAPIDS.         -         -         -         MICHIGAN 


The  rising  tide  of  approval! 

C  HIPMENTS  of  Porto  Rico  tobacco 
^  for  the  9  months  ending  March  3 1 , 
of  the  present  fiscal  year,  exceeded 
by  1,200,000  pounds  the  shipments 
to  the  U.  S.  for  the  entire  fiscal  year 
1922-1923! 

More  manttfacturtrs  are 
using  Porto  Rican  tobacco 
than  ever  before. 


The  White  SUmps 

say  it*8 

PORTO  RICAN 


It's  Good 
because  it*f 
iRTO  RICAN 


GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 

136  Water  Street      /.  F.  Vazquez       Telephone 
New  York  Agtni  John  1379 


iaB3B3BS3aaii;:si;;;;3is;iaiasa5ssss;s::::::«::;:::s;n4 


Voiume  44 


THE  TOBACCO  WORLD 


Number  12 


Eaiabliahed 
1881 


A  SEMI-MONTHLY 

For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


12.00  a  Year 


PHILADELPHIA,  JUNE  15,  1924 


Foreign  $3.50 


♦— 


— ♦ 


EDITORIAL  COMMENT 


GESTURE  was  made  at  the  National  Cigar 
Leaf  Tobacco  Association  Convention  in  Lan- 
caster last  week  that  ought  to  be  of  some  in- 
terest to  the  cigar-manufacturing  industry 
and  allied  trades. 

Cigarettes  were  absent  from  the  tables  at  the  out- 
ing dinner  and  the  banquet  as  w^ell.  Also  they  were 
barred  from  the  business  sessions  of  the  convention. 

Which  provides  a  peg  on  which  to  string  a  few 
paragraphs. 

The  form  in  w^hich  tobacco  is  consumed  is  a  purely 
personal  matter.  We  hope  that  the  mental  balance  of 
the  nation  will  never  become  sufficiently  lop-sided  to 
deprive  us  of  that  privilege. 

But  why  manufacture  a  product  of  which  you  are 
ashamed!  We  ask  this  question  l>ecause  an  astonish- 
ing percentage  of  our  friends  who  manufacture  cigars 
generally  have  nothing  but  cigarettes  in  their  offices, 
and  the  w^hole  executive  staff  right  down  the  line  wan- 
der about  their  duties  smoking  cigarettes.  A  large 
number  of  our  friends  who  earn  their  livelihood  di- 
rectly and  indirectly  from  the  cigar  industry  smoke 
cigarettes  not  only  in  their  places  of  business,  but  when 
soliciting  orders  in  the  offices  of  their  customers. 

We  are  not  discussing  the  relative  merits  of  the 
cigar  and  cigarette.  We  are  trying  to  find  out  what 
the  trouble  is  with  the  cigar  business. 

One  point  already  made  is  that  it  is  under  adver- 
tised, and  particularly  by  those  who  make  a  living  in 
it.  What  a  man  smokes  in  the  privacy  of  his  club  or 
his  home  is  his  own  business,  but  if  he  gets  a  living 
from  the  cigar  industry  he  ought  to  think  enough  of  it 
to  smoke  cigars  in  his  office  or  when  on  business. 

The  old  story  about  the  man  who  owned  a  restau- 
rant and  wanted  his  friends  to  patronize  him,  but  went 
somewhere  else  to  eat  himself,  has  been  applied  to  the 
eigar  industry  before  and  it  won*t  hurt  to  emphasize 
the  application. 

The  doctor  exiM^cts  a  little  personal  effort  on  the 
part  of  a  patient  he  is  trying  to  cure.  If  the  cigar 
manufacturers  and  others  living  exclusively  from  it, 
will  let  their  customers  and  the  ])ublic  see  them  smok- 
ing their  own  cigars,  it  might  increase  confidence  in  the 
•igar  business. 


The  National  Cigar  Leaf  Tobacco  Association  has 
taken  a  step  ui  the  right  direction  that  can  be  followed 
to  advantage  by  other  strictly  cigar  organizations. 

CJ3    CJ3    Cp 


II K  action  of  the  Cigar  Committee  of  the  To- 
bacco Merchants  Association  in  recommend- 
ing a  thorough  survey  of  the  field  by  an  ex- 
pert before  proceeding  with  plans  for  an  ad- 
voi'tisiiig  campaign  in  behalf  of  the  cigar  industiy,  is 
one  to  be  commended. 

In  order  to  raise  money  for  such  a  campaign  the 
sjwnsors  must  have  a  definite  plan  to  submit  to  those 
tmm  wliom  donations  are  expected.  Just  what  those 
plans  should  be  can  be  determined  only  after  an  ex- 
haustive study  and  analysis.  After  the  plans  are  for- 
iiiuhited  tliere  are  certain  to  be  objectors.  No  large 
group  of  men  will  ever  be  brought  to  agreement  on 
such  a  question  as  plans  for  a  national  advertising 
cam})aign. 

After  plans  have  been  submitted,  the  industry 
should  be  willing  to  stand  by  the  decisi(m  of  the  Cigar 
Committee.  If  a  definite  plan  is  approved,  it  is  then 
time  to  go  out  and  sell  the  plan  to  the  industry.  This 
moans  selling  the  cigar  manufacturers,  n^bber,  retail- 
ers, leaf  tobacco  men,  lithographers,  and  the  tin,  paste- 
board and  wooden  container  maimfacturers. 

There  is  no  question  but  what  a  national  campaign 
to  promote  cigar  smoking  is  of  vital  interest  to  every 
one  of  the  above  groups.  Either  wholly  or  in  part 
every  one  of  them  derive  a  living  from  the  cigar  indus- 
trv.  The  extent  to  which  thev  contribute,  however,  will 
be  dependent  U|)on  se\eral  things:  the  character  of  the 
campaign,  the  manner  in  which  it  is  presented  to  the 
industry  and  its  allied  branches,  and  the  methods  used 
to  secure  contributions  and  pledges. 

We  are  ho]ieful  that  the  survey  and  analysis  of 
the  Industry  and  its  needs,  will  ]>roceed  promptly,  to 
l)e  followed  as  quickly  as  possible  with  a  plan  for  ad- 
vertising, and  a  metho<l  for  raising  funds.  If  an  ad- 
vertising plan  can  be  devised  that  wiU  arouse  enthus- 
insni,  it  should  go  far  toward  reducing  the  amount  of 
elTort  needed  to  raise  the  money. 


44th  year 


THE  TOBACCO  WORLD 


June  15,  1924 


June  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


rSlNESS  among  both  retailers  and  manufac- 
turers of  cigars  seems  to  be  showing  a  slight 
improvement,  according  to  reports  coming  m 
from  local  sources.  The  wet  weather  no  doubt 
has  a  depressing  effect  and  a  ";^f  ^'^f  .;^P^"^>;:f  "f "^^^^^ 
looked  for  when  real  June  weather  hits  us  (it  it  e\er 
does)  Manv  persons  in  this  vicniity  are  reported  to 
have  started  burning  their  next  winter's  supply  of 
coal. 

PHILADELPHIA-FIRST,  LAST  AND  ALWAYS 

\  Cauffman,  of  Philadelphia,  attended  the  Latt^ 
caster'conveiition  and  was  one  of  the  party  that  made 
the  first  trip  in  the  aeroplane  at  the  Lancaster  Oun 
Chih  on  Mondav  afternoon,  and  J.  F.  Dorris  and  your 
humble  servant'  made  up  the  party  that  made  the  last 
trip  lip  of  the  day. 

LYNCH  JOINS  "44"  SALES  CORPORATION 

James  E.  Lvnch  has  been  appointed  sales  mana- 
ger of  the  locaroffices  of  the  ''44''  Cigar  Sa^es  Cor- 
poration, and  increased  distribution  is  already  begin- 
ning to  show  as  a  result  of  his  efforts. 

RED  LION  SUFFERS  FROM  SEVERE  STORM 
Cigar  factories  and  homes  in  and  about  Red  Lion 
suffered  ct)nsiderable  damage  on  Friday,  June  6,  on  ac- 
count of  a  severe  wind  and  rain  storm  which  visited 
that  territor\\  The  roof  was  blown  from  the  Superior 
Ci*^1r  Factory  and  considerable  damage  was  also  done 
to  tlie  stock.  The  roof  from  the  cigar  factory  was  blowm 
over  on  the  roof  of  the  home  of  Theodore  Winter,  who  is 
also  a  cigar  manufacturer,  damaging  the  roof  of  his 
home.  Much  of  the  stock  of  the  Superior  factory  was 
saved  by  being  immediately  moved  into  the  factory 
building  lately  vacated  by  AV.  C.  Frutiger. 

UNITED  STATES  TOBACCO  COMPANY  DIVIDEND 

Directors  ol'  the  United  States  Tobacco  C^)mpany 
have  declared  a  dividend  of  $L75  per  share  on  the  pre- 
ferred stock  and  7;')  cents  per  share  on  the  common 
stock  of  the  company,  payable  July  1st  to  stockholders 
of  record  June  1(),  1924. 

C.  A.  BOND  EXPECTED  EARLY  IN  JULY 
Charles  A.  Bond,  manager  of  the  Manila  Adver- 
tising Agency  in  New  York  City,  is  expected  to  re- 
turn from  an  extended  trip  in  the  Philippines  about 
July  4. 


BAYUKS  USE  NEW  MARKINGS 
The  pacJcings  of  Bayuk's  cigars  are  now  marked 
^♦Ripe  Light, '^  "Ripe  Light  Brown,''  etc.,  instead  ot 
'H'laro,"  **Colorado  Claro,''  etc.,  as  formerly.  This 
is  a  step  in  the  right  direction  to  educate  the  smoker 
to  *' Judge  bv  taste  and  not  by  color,''  and  is  in  keep- 
ing witli  the*  work  of  the  Color  Committee  of  the  Na- 
titnial  Cigar  Leaf  Tobacco  Association. 

TRADE  NOTES 

It  is  rumored  that  Yahn  and  McDonnell  will  have 
the  cigar  stand  privileges  in  the  new  Ben  Prankhn 
Hotel  being  erected  at  Ninth  and  Chestnut  Streets.  It 
is  expected  the  hotel  will  l>e  ready  for  the  opening  in 
September  of  this  year,  with  twelve  hundred  rooms. 
I1.is  hotel  is  being  erected  on  the  site  of  the  old  C  oii- 
tinental  Hotel,  which  housed  many  notables  in  the  in- 
gone  days. 

Bavuk  Cigars,  Incorporated,  Third  and  Spruce 
Streets",  report  that  the  month  of  May,  1924,  ^vas  the 
iK^st  Mav  thev  have  experienced  in  the  history  ot  he 
company,  and  June,  so  far,  shows  no  falhng  off  in  tlie 
demaiKf  for  their  products. 

Word  has  been  received  by  the  Congr^s  Cigar 
( Vmipanv,  Third  and  Spruce  Streets,  of  tlie  safe  arrival 
in  Paris  of  Samuel  Paley,  president  of  the  Congi  ss 
Companv.  He  is  acoompanied  by  his  wife  and  sun, 
William,'  and  daughter,  Blanche. 

Hariv  Bobrow,  of  Bobrow  Bt^Kew,  attended  tie 
convention  of  the  X.  C,  L.  T.  A.  ^  Lancaster  1  ^t 
week,  and  did  not  miss  any  opportunity  to  boost  .ic 
hrancls  of  his  iirm,  viz.,  -Bold,''  -Topic"  and  >.a 
Tosella." 


S.  AVeinberg,  leaf  tobacco  dealer,  of  North  T    id 
Street,  attended  the  leaf  convention  in  Lancaster  .  '•<! 


iiad  a  won<lerfnl  time. 


TALKED  TOO  MUCH 
He— -I  love  the  good,  the  true,  the  beautiful,   he 

innocent "  ,       n    ■  ^r 

She— -This  is  rather  sudden,  but  I  think  fj'    ^^^ 

will  consent." 


National  Cigar  Leaf  Tobacco  Association  Convention  Huge  Success 


HE  twenty-sixth  annual  convention  of  the  Na- 
tional Cigar  Leaf  Tobacco  Association,  held 
in  Lancaster,  Pa.,  on  June  2  and  3,  was  voted 
a  huge  success  from  start  to  finish  by  all 
those  in  attendance,  both  from  the  point  of  attendance 
and  also  from  the  amount  of  constructive  work  accom- 
plished. 

The  Lancaster  Leaf  Tobacco  Board  of  Trade  was 
the  host  at  the  convention  and  as  it  was  also  the  occa- 
sion of  their  twenty-fifth  anniversary,  a  wonderful  en- 
tertainment was  provided. 

The  convention  opened  at  9.30  A.  M.  on  Mon- 
day, June  2,  in  the  banquet  room  of  the  Stevens 
House,  with  President  Joseph  Mendelsohn  in  the  chair. 
Mr.  Mendelsohn  introduced  Milton  Ranck,  president 
of  the  Lancaster  Leaf  Tobacco  Board  of  Trade,  who 
in  turn  introduced  Mayor  Frank  C.  Musser,  of  Lan- 
caster, who  welcomed  the  delegates  and  visitors  to 
l^ncaster  and  promised  to  co-operate  with  them  to 
make  their  stay  in  Lancaster  an  enjoyable  one.  Presi- 
dent Mendelsohn  read  his  annual  report,  which  was  fol- 
lowed by  the  annual  report  of  the  Washington  repre- 
sentative of  the  association,  Mr.  "William  Crounse. 

In  commenting  on  the  condition  of  the  cigar  in- 
dustry. President  Mendelsohn  said : 

**The  backward  tendency  in  cigar  production,  the 
^er  increasing  concentration  of  output,  and  especially 
the  shrinkage  in  volume  of  business  since  the  c'ose  of 
the  fiscal  year  of  1923,  are  alarming  the  trade.  Every- 
one feels  that  something  should  be  done  to  increase 
cigar  smoking.  The  enormous  sums  spent  in  adver- 
tising by  individual  manufacturers,  offering  their 
wares  as  the  mildest,  largest,  and  best  smoke  in  the 
world,  do  not  seem  to  do  the  trick;  such  methods  sim- 
ply increase  the  production  in  certain  quarters  at  the 
cost  of  output  in  others  where  the  means  of  fostering 
ft  continuous  advertising  campaign  are  lacking. 

**For  some  time  past  a  co-operative  advertising 
campaign  has  been  advocatetl  by  the  editorial  waiters 
of  our  trade  press.  In  a  recent  circular  issued  to  the 
trade  by  the  Tobacco  Merchants  Association  such  a 
step  is  iiighlv  recommended,  and  for  the  purpose  of  a 
thorough  interchange  of  views  a  representative  com- 
mittee of  the  Cigar  Manufacturing  Industry  and  1  igar 
Leaf  Trade  has  been  appointed.  It  is  certainly  hoped 
that  something  very  tangible  will  result  from  their  de- 

Uberations.  _  .      ,,,,,. 

**I  recommend  to  this  Convention  that  this  move- 
ment shall  receive  our  serious  consideration  and  sup- 

**This  brings  us  to  another  problem  for  our  delib- 
eration—a question  brought  up  and  dwelt  upon  at 
length  at  our  last  convention— namely, 

"The  Color  Question 

**You  are  familiar  with  the  fact  that  a  committee 
has  l)een  appointed  to  work  out  a  slogan  or  sclieme  by 
which  the  use  of  other  than  light  wrappers  can  Ix-  en- 
larged and  wrapping  costs  thereby  reduced.  1  he  com- 
mittee appointed  for  this  purpose,  consisting  ot  Mr. 
Leo  Leventritt,  chairman;  William  ITaas  and  \N  lUiana 
Paley,  have  had  numerous  meetings  and  have  received 
manv  suggestions  and  des'gns.  These  activities  have 
(inallv  resulted  in  the  adoption  of  what  your  com- 
mittee  and  vour  officers  regard  as  an  instructive  plao 
ard,  carrying  not  only  the  slogan— Mudge  by  Taste, 


Not  Color,'  but  also  in  condensed  form  such  litera- 
ture as  will  enlighten  the  smoker  almost  at  a  glance 
conceniing  the  fallacy  of  the  belief  that  light  cigars 
only  are  mild  cigars. 

*'For  the  purpose  of  proper  introduction  and  to 
obta'n  the  material  at  a  fairly  reasonable  figure  it  was 
necessary  to  place  an  order  for  25,000  of  these  plac- 
ards and  several  million  information  slips  at  a  cost 
of  about  $5500.  Your  appropriation  is  limited  to  $2000, 
which  sum  being  entirely  inadequate,  your  comm'ttee 
was  prompted  to  lay  the  matter  before  the  annual 
meeting  of  the  Leaf  Tobacco  Board  of  Trade  of  the 
City  of  New  York,  which  by  unanimous  consent  voted 
a  sum  up  to  $1000  to  help  this  propaganda  along.  In 
addition,  several  individual  meinbers  pledged  them- 
selves for  further  donations  for  this  purpose.  The 
Connecticut  Leaf  Tobacco  Association  also  has  voted 
$500. 

"Your  committee,  wdth  the  assent  of  your  presi- 
dent, has  invited  a  number  of  importers,  packers,  grow- 
ers, cigar  manufacturers,  cigar  jobbers  and  distributors 
to  attend  a  dinner  for  the  purpose  of  bringing  the  color 
scheme  vividlv  before  the  trade,  and  assurances  thus 
far  received  lead  us  to  believe  that  in  a  very  short  time 
this  color  campaign  will  be  in  full  operation  wnth  an 
excellent  promise  of  securing  the  desired  results. '* 

Leo  Leventritt,  chairman  of  the  Color  Committee, 
gave  an  oral  report  on  the  work  accomplished  by  th's 
committee  since  the  last  meeting  toward  educating  the 
smoker  to  choose  his  cigar  by  taste  and  not  by  the 
color  of  the  wrapper. 

The  meeting  adjourned  at  noon  until  9.30  A.  M.  on 
Tuesday,  and  the  delegates  and  guests  were  invited  to 
spend  the  afternoon  and  evening  at  the  Lancaster 
Gun  Club  as  guests  of  the  Lancaster  Leaf  Tobacco 
Board  of  Trade. 

When  the  party  arrived  at  the  Gun  Club  at  three 
o'clock  they  found* that  the  Behnier  Air  Sei-vice  had 
l)een  chartered  for  the  afternoon  and  tickets  were  dis- 
ir'buted  to  everyone  desiring  to  make  an  aeroplane 
flight  over  the  city. 

Enthusiasm  was  somewhat  lacking  in  this  respect 
and  onlv  one  aeroplane  was  needed  to  accommodate 
the  crowd  ( ?)  who  desired  to  fly  at  that  time,  but  after 
the  guests  had  partaken  freely  of  the  splendid  shad 
dinner  provided  (and  other  things),  it  w^as  necessary 
to  put  two  machines  in  sendee  to  take  up  those  who 
were  willing  to  fly  (or  do  anything),  and  these  were 
husv  until  it  was  too  dark  to  be  able  to  land  safely. 


The  second  business  session  opened  at  9.30  A.  M. 
on  Tuesday  and  a  report  of  the  Resolutions  Commit- 
tee was  immediately  asked  for. 

Leo  Leventritt,  chairman  of  this  committee,  of- 
fered the  following   resolutions,  all  of  which  were 

adopted : 

Reduction  of  internal  revenue  tax  on  cigars;  ap- 
peal for  readjustment  of  the  Philippine  tariff  on  wrap- 
per tobacco  and  to  protect  the  cigar  industry  against 
I'reo  importations  of  Manila  cigars;  endorsement  (>f  the 
I'lTO  zone  plan;  acknowledgment  of  appreciation  (>f 
Governmental  co-operation  in  extension  of  foreign 
trade;  endorsement  of  Government  work  toward  stJUKl- 
nrdization  of  cigar  leaf  tobacco,  eiiualization  of  express, 

{Continued  on  Page  :21) 


10 


44th  year 


THE  TOBACCO  WORLD 


June  15,  1924 


June  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


11 


DETROIT 


Detroit  Now  Has  Greatest  Trades  School— Campaign  Starts 

to  Raise  Funds  to  Advertise  City  of  Detroit— Lee  and 

Cady  Start  Three  Weeks  Campaign  on  "Cinco" 

and  "San   Felice"— George   Stone  Joins 

Peninsular  Cigar  Company 


Detroit,  Mich.,  June  10,  1924. 
KTROlT  is  now  recognized  as  the  world's 
greatest  trades  educational  centre,  so  claims 
D  J.  Kvan,  general  manager  of  the  Michigan 
School  ot  Trades,  which  has  moved  into  the 
mammoth  building  at  the  corner  of  Jefferson  Avenue 
and  Bates  Street.  The  school  teaches  auto  painting, 
auto  trimmiiii?,  metal  finishing,  auto  body  building, 
tool  designing,  bricklaying,  finished  carpentry,  pla* 
tering,  plumbing,  steam  fitting,  intenor  decorating, 
sign  painting,  show  card  writing,  electrician,  and  com 

struct  ion.  .  ^  i      x  xi,      u« 

Business  and  professional  men  throughout  the  city 
will  be  asked  to  join  the  Detroit  Convention  and  Tour- 
ists'  Bureau  anil  c()ntril)ute  to  its  support.  A  cana- 
pagn  to  raise  $100,CKK)  to  advertise  the  city  of  Detroit 
during  1924  opened  on  Monday,  headed  by  Postmaster 
John  W.  Smith  and  David  A.  Brown.  The  Detroit 
(%>nvention  and  Tourists'  Bureau  is  the  oldest  or- 
ganization of  its  kind  in  the  United  States.  It  was 
twenty-eight  years  old  on  June  11.  As  a  result  ot  its 
efforts  Detroit  was  at  one  time  the  first  convention  city 
in  the  United  States,  she  is  now  fifth.  Let's  all  get 
together  and  pull  for  Detroit,  the  finest  city  in  the 

Lee  &  Cadv,  Tncorpofated,  distributors  of  ' '  Cinco '  ^ 
and  **San  Felice"  cigars,  have  started  a  three  weeks' 
advertising  campaign  on  these  two  i^pular  brands. 
The  sales  staff  of  forty  men,  working  in  crews  of  two, 
are  covering  the  city,  advertising  and  sampling  con- 
sumers. All  the  companv's  trucks  are  displaying  ban- 
ners announcing  '*San  Felice'*  and  *HUnco''  week. 
Many  attractive  window  displays  are  seen  throughout 

the  city.  ^    ,  . 

George  IL  Stone,  who  formerly  covered  this  sec- 
tion for  the  New  York-Tampa  Cigar  Company,  has  ac- 
cepted a  position  with  the  Peninsular  (1gar  Company, 
and  will  work  the  central  section  of  the  city  on  the 
Mazer  ])r()ducts. 

.James  Sera])h  &  Company,  fjU  Monroe  Avenue, 
has  taken  on  "Henry  tlie  Fourth"  cigars  (Alvarez 
Mendez  Company),  for  distribution  in  the  city  of  De- 
troit. Mr.  Serai)h  re])orts  a  very  fine  distribution  and 
many  repeat  orders  on  tliis  well-known  brand. 

Frank  AVill,  general  office  manager  of  the  G.  H.  P. 
Cigar  (*ompany,  manufacturers  of  the  famous  *'El 
Producto"  cigars,  was  here  last  week  conferring  with 
branch  manager  ILirry  P.  Stamm.  Tlie  sale  on  **El 
Producto"   cigars   is   growing  daily   and   the  brand 


enjoys  a  wonderful  distribution.  The  city  is  covered 
with  advertising  and  window  displays. 

Fred  Underwood,  the  window  artist  on  **  Chancel- 
lor" cigars,  is  doing  some  very  effective  work  in  our 
midst.  According  to  reports  the  ** Chancellor"  cigar 
is  growing  in  popularity  with  the  Detroit  smokers. 
The  Recreation  Cigar  Company,  Shelby  and  Lafayette 
Boulevard,  has  an  attractive  display  of  ** Chancellors" 
ai  ranged  by  artist  Undenvood. 

''El  Javana"  cigars,  a  product  of  the  Mazer- 
Cressman  Cigar  Company,  and  distributed  on  this 
market  by  the  Peninsular  Vigar  Company,  is  steadily 
increasing  in  sale.  The  brand  enjoys  a  fine  distribu- 
tion and  many  smokers  are  demanding  the  **E1  Ja- 
vana" cigar.  During  the  month  of  July  the  **E1  Ja- 
vana" c'gars,  will  be  advertised  on  the  billboards,  the 
contract  has  been  let  for  over  two  hundred  prominent 

locations.  .  ,  .  ,   t  -i 

llazen  C.  Moore  has  accepted  a  position  with  Lil- 
lieiifield  Brothers  Company,  in  the  Miehigan-Lafayetto 
Building. 

Charles  W.  H.  Robinson  has  resigned  as  manager 
of  the  Detroit  branch  of  Bayuk  Cigars,  Incorporated* 
effective  July  1.  It  is  reported  that  Charles  will  m- 
gage  in  the  cigar  brokerage  business  in  the  Motor 
Citv.    At  a  latei-  date  he  will  announce  his  brands  and 

office  space.  . 

Arthur  G.  Wiedmann,  of  the  American  Box  bup- 
\A\  (%)mpanv,  has  left  for  St.  Louis,  where  he  will  nt- 
teiid  a  meeting  of  the  Wiedmanii-St.  Louis  Box  Coni- 
panv.  Mr.  AVicdmann  will  cover  the  entire  Middle 
W  est  and  the  Mississippi  Valley  looking  after  his  luin- 
Ijcr  interests,  lie  will  make  his  headquarters  at  th;' 
Acme  Veneer  Company,  Vicksburg,  Miss.,  for  a  foil- 
night. 

Saffittel  Litz,  of  the  William  Bond  Cigar  Compan  \ 
reports  the  sale  of  ''El  Salero"  cigars  to  be  mere;  - 
iiig  rapidlv.     This  brand  is  repeating  in  wonder!! 
stvle  in  Chicago  and  his  distributors  say  "El  Saler 
cigars   are   appreciated  by  the   Chicago   smokers, 
thev  are  full  of  quality  and  aroma.  ^ 

*  "Joe"  Banker  (M.  Sacks  &  Company),  the  ^  - 
mas  del  Casa"  booster,  was  with  us  for  Decorati  "i 
Day.  *Moe"  joined  in  on  all  the  festivities  of  ^'  -j 
hoiidav  and  wore  a  red  poppy  in  the  parade.  'Mo; 
also  dccorate<l  his  order  book  with  a  n'ex^  fat  order  t-  r 
"Armas  del  Casa"  cigars,  from  "Bert"  Johnson,  I-  - 
distributor  for  the  citv  of  Detroit. 

(Continued  on  Page  19) 


News-From  Congress 


F  E  D  E  R  A  L 


Departments 


Supreme  Court  Refuses  to^rantl^ederal  Trade  Commission 

Rehearing  on  Tobacco  Cases 

Washington,  D.  C. 

The  Ljiited  States  Supreme  Court  has  refused  to 
grant  a  rehearing  on  the  tobacco  case,  plea  for  which 
was  tiled  by  the  Federal  Trade  Commission.  In  the 
tobacco  case,  the  court  held  that  the  commission  had 
no  authority  to  go  on  '* fishing  trips,"  by  requiring  a 
business  organization  to  furnish  it  with  all  its  corre- 
spondence in  the  hope  that  a  search  might  develop  evi- 
dence on  which  to  base  a  case. 

The  xVmerican  Tobacco  Company,  which  brought 
suit  to  restrain  the  commission  from  requiring  all  of 
its  correspondence,  pointed  out  that  it  was  willing  to 
furnish  all  correspondence  in  any  specified  case.  The 
court  held  that  this  was  a  iair  otfer  and  tliai  it  would 
be  an  imposition  and  might  interfere  with  a  concern's 
business  to  require  it  to  surrender  all  its  papers. 

In  its  brief  seeking  a  rehearing,  the  commission 
sought  to  exjilain  to  the  court  that  the  Federal  Trade 
Commission  was  empowered  to  take  such  steps  as  it 
might  feel  necessary  to  frame  a  case  against  a  business 
house,  a  view  in  which  the  court  apparently  did  not 
concur,  since  it  refused  to  entertain  the  commission's 
plea. 


C.  O.  D.  and  Insurance  Privileges  to  Be  Extended  to 

Third-Class  Matter 
Legislation  providing  for  the  extension  of  the  in- 
surance and  C.  <).  D.  ])rovisions  of  the  postal  regula- 
tions lo  third-class  matter  was  enacted  by  Congress 
shortly  before  adjournment  of  the  session. 

Th(»  extensi(»n  of  these  privileges  to  third-class 
mail  has  long  been  desired  by  business  houses  through- 
out th(»  c(nintry,  and  the  legislation  had  the  approval 
of  the  Post  Office  Department.  It  will  permit  printed 
matter,  such  as  advertisements,  posters,  etc.,  io  be 
given  the  same  i)rotection  and  service  as  is  now  given 
slii])meiits  by  jiaicel  p<»Kt.  The  fees  charged  for  these 
services  are  to  be  fixed  by  the  I\»stmaster  General,  and 
will  ]>robably  be  the  same  as  apt)ly  to  insurance  ami 
(\  ().  1).  service  (Hi  fourth-class  matter. 


Parcel  Post  Matter  Not  to  Be  Accepted  Unless  it  Bears 
Sender's  Name  and  Address 
The  Post  (Office  Department  is  experiencing  con- 
siderable difficulty  in  handling  parcel  post  matter,  ow- 
inir  to  the  failure  Of  patrons  always  to  note  on  the  out- 
side of  the  i^ackage  their  name  and  adclress,  and  it  has 
been  found  necessary  to  issue  instructions  to  all  ])ost- 
niasters  not  to  accept  ])arcels  fr>r  mailing  unless  they 
bear  the  return  card  of  the  sender. 

The  ab--en(  e  of  the  s-Mider's  name  an<l  a<l(1ress  fre- 
quently causes  delay  and  loss,  especially  in  the  case  of 


From  our  IVashington  Bureau  622Albee  Building 


parcels  incorrectly  addressed,  and  the  department  is 
detei mined  to  stamp  out  the  practice  of  mailing  par- 
cels without  such  identification. 


Committee  Appointed  to  Study  Bankruptcy  Law  With 
View  to  Making  Amendments 

An  exhaustive  study  of  the  present  bankiniptcy 
law,  for  the  purpose  of  suggesting  amendments  thereto, 
securing  improvements  in  its  administration  and  per- 
fecting the  same  as  far  as  possible,  is  to  be  made  by  a 
special  subcommittee  appointed  by  the  judiciary  com- 
mittee of  the  House  of  Representatives. 

It  has  been  claimed  that  there  is  a  general  demand 
throughout  the  whole  country  for  various  amendments 
to  the  bankiiiptcy  law.  The  matter  was  the  subject  of 
hearings  by  the  judiciary  committee  during  the  past 
session,  at  which  it  developed  that  there  are  well-or- 
ganized ''rings'*  in  the  larger  cities,  formed  for  the 
plnjjose  of  putting  through  fraudulent  bankruptcies, 
and  that  the  voluntaiy  bankrupt,  who  admits  he  can- 
not make  a  success  of  his  business  and  closes  it  out, 
is  discriminated  against,  under  the  present  law,  in 
fav<»r  of  the  involuntary  bankrupt,  who  is  given  a  re- 
lease from  bankruptcy  in  a  much  shorter  time  than 
the  vcduntary  bankinipt. 


Bill  Providing"  for  Arbitration  of  Commercial  Disputes 

Passed  by  Congress 
The  bill  providing  for  the  arbitration  of  disputes 
under  commercial  contracts  in  interstate  or  foreign 
commerce,  introduced  by  Representative  Mills,  of  New 
York,  was  passed  by  the  House  shortly  before  the  end 
of  the  session.  The  bill  provides  for  the  enforcement 
of  written  jjrovisions  in  such  contracts  calling  for  the 
a  1  hit  ration  of  disputes,  instead  of  carrying  them  into 
the  courts,  but  does  not  make  the  inclusion  of  arbitra- 
tion clauses  compulsory  in  any  contract. 

The  effect  of  the  bill  would  be  to  prevent  litigation 
on  disputed  contracts,  saving  much  time  and  money  to 
business  men.  It  is  modeled  ah)ng  the  lines  of  statutes 
iinw  in  fo'rce  in  several  states,  and  has  been  endorsed 
by  bar  associations  and  business  men  generally.  The 
nnasiue  would  become  effective  upon  the  first  day  of 
.laiiuary  following  its  enactment,  and  wouhl  apply  only 
to  contracts  made  after  that  <late. 


Express  Rates  to  Be  Increased  Approximately  Eight 

Per  Cent. 

An  increase  <»f  ajiiiroximately  S  ]ier  cent,  in  e\- 
nn  ss  rates  in  eastern  teiritorv  and  a  slight  reduction 
in  lates  in  the  West  and  South,  which  will  ])laee 
eliarues  in  those  sections  mor(»  nearly  on  a  level  with 

(Couf'unfrd  on  papp  14) 


12 


44th  year 


THE  TOBACCO  WORLD 


June  15,  1924 


June  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


13 


Business  Building 


r^^'^x. 


By  a  Trained  Business  Mam  Amd 

Advertiser  m 

WRITTCN  eSPeCIALLY  FOR    THE  *0B«GCO  WORLD   BYA-tB  «^ 


MJL  MICNTS  MSS^RVBD 


FEW  earnest  words  to  cigar  manufacturers! 
Co-opeiation  is  a  baby  today,  but  it  is  going 
to  be  a  giant  force  in  business.  It  will  work 
through  trade  associations.  Secretary  Hoover 
boiieves  this,  leading  business  men  believe  this,  and 
last  and  least  your  humble  writer  believes  it. 

Therefore  it  is  to  your  interest  to  be  highly  in- 
terested in  your  trade  associations,  for  their  tuture 
h  oms  stupendous. 

Your  Tobacco  Merchants  Association  recently 
sent  a  circular  to  two  thousand  of  you  manufacturers, 
asking  vou  to  express  vour  opinion  on  the  question  of 
c^-oi  e.ktive  cigar  advertising.  And  let  me  say  that 
o-opeiative  mhertising  will  soon  be  a  mighty  tactor 
n  business  building.     It  has  doubled  trade  m  many 

lines. 

How  luaiiv  of  vou  manufacturers  were  sufficiently 
interested  in  vour  own  business  to  answer  this  circular, 
and  Nuaielentlv  trade  patriotic  to  encourage  your  as- 
sociation officiids  who  are  working  for  your  welfare! 

Why,  just  fifty  out  of  two  thousand! 

Think  Of  it  I  Xinety-five  out  of  every  hundred  of 
you  caimlv  waste-basketed  it,  thereby  handing  a  slam, 
instead  of  a  bouquet,  to  men  who  are  trying  to  enlarge 
vour  sales  and  fill  up  your  cash  register. 

Oh,  it  is  sad! 

Tlw  swirling  currents  of  business  now  run  so 
fierce  that  no  man  can  stand  against  them.  Hence 
associations  are  forming,  co-operation  is  coniing,  team- 
wort  is  developing,  united  action  is  shaping.  This 
^1^  for  trade  ])atriotism,  broadened  vision,  helpful 
work  wider  interest,  less  selfishness. 

Those  industries  whose  individuals  develop  itt 
theniselves  tiiese  co-operative  characteristics  will  sur- 
vive, ami  grow,  and  wax  strong — and  their  members 
wHl  ^ow  pros]»ei'<>us.  Those  industries  whose  indi- 
%'i(lual  members  remain  in  selfishness  and  single-mind- 
wlntss  will  struggle  along  in  difficulties  and  wade  in 
tite  »'ough  of  despondency. 

0et  this  new  spirit,  friend  manufacturer.  Do! 
This  co-o])erafve,  helpful,  friendly  spirit,  which  will 
Bwcep  away  the  ills  and  evils  that  selfishness  and  fierce 
crmp«'tition  have  brought  upon  the  trade,  ana  place  us 
hU  uvon  a  higher  level  of  business  efficiency  and  ethics 
which  will  make  for  the  welfare  and  prQaprity  of  u^ 
all. 

<|5    Cj3    Cj3 

One  of  the  readers  of  the  Business  Buihling  ^- 
imrtoent  has  a  cigar  store  near  my  headquarters,  and 
1  C^l!  at  his  place  every  whipstitch,  because  he  does 
^^  a  fine  cigar  at  a  very  reasonable  price. 

I  like  to  talk  to  him,  too. 


He  is  intelligent,  fond  of  reading  good  stuff;  he 
is  a  good  talker,  and  plainly  indicates  that  he  remem- 
bers  what  he  reads  and  thinks  of  it. 

But,  gosh! 

He  ain't  got  any  initiative. 

And  his  business  ain't  growing. 

And  he  ain't  making  money. 

He  just  reads  and  takes  it  out  in  reading. 

He  just  don't  seem  to  have  the  push  to  trim 
his  show  window,  or  put  snappy  placards  in  it,  or  put 
selling  stunts  in  operation,  or  concentrate  energies  on 
pushing  a  certain  line,  or  to  advertise,  or  to  blow  his 
own  horn  and  praise  his  goods. 

W^hat  can  I  do  to  get  action  in  him;  to  make  use 
of  the  knowledge  he  has  learned;  to  make  a  noise 
around  his  place  so  folks  will  take  notice  ?  There  is 
blamed  little  use  getting  knowledge  without  using  it, 
\nthout  initiative. 

First  we  must  learn.    Then  we  must  do.    Ain't  it? 

CJ3     C$3     Cj] 


**!  am  always  busy,"  said  a  live- wire  retailer  to 
me  recently. 

*'But  how  about  the  dull  seasons?"  said  I,  ''the 
summer  months  when  everybody  is  supposed  to  have 
a  falling  off!" 

*'0h,  I  beat  that  bugaboo,"  answered  he,  */by  in- 
creasing mv  advertising  appropriation,  by  using  the 
mails  to  influence  box  customers,  by  getting  up  selling 
stunts,  bv  paying  more  attention  to  my  window  dis- 
l)lays,  by  having  catchy  price  cards  in  my  windows, 
by  offering  bargains  that  are  real  bargains." 

*' You  see,"  continued  he,  **these  dull  times  ar« 
like  a  man  wheeling  a  barrow  along  the  road.  When 
the  road  is  level,  hard  and  smooth  he  goes  jauntily 
aloni.%  at  hi«»  usual  pace,  with  little  effort,  but  when  he 
mounts  a  hill  or  runs  across  a  saridy  place  he  puts^on 
a  littV  extra  steam  and  thus  maintains  his  pace.  If  ne 
fails  to  open  the  throttle  a  notch  or  two  he  lags  It  « 
the  same  with  business.  It  responds  to  stimulation 
and  it  sladcens  if  the  stimulati(»n  is  withdrawn." 

You  can  see  from  this,  friend  dealer,  that  busi- 
ness, to  be  successful,  is  a  continual  effort,  and  in  tlu'HC 
strenuous  days  it  must  be  well-directed  effort. 

t$5    CjJ    Cj} 

Wlio  to  talk  to  and  how  to  ta^k,  are  two  tttfwftnTi| 
functions  in  selling.  If  that  researcher  was  corrert 
who  stated  that  there  is  nothing  in  common  Iretwerti 
tobacco  and  athlct'cs  then  you  would  not  spill  man? 

(Continued  on  Page  20) 


Making  Cigars  the 


Preferable  Smoke 

Adding  to  the  enjoyment  of  Good 
Cigars  will  increase  demand. 

The  Cigar  is  beyond  any  doubt  the  best 
possible  medium  for  the  enjoyment  of 
Smoking. 

In  order  to  encourage  and  hold  the 
Consumer's  preference,  the  same  high 
standards  that  have  been  responsible  for 
the  popularity  of  "Cigars"  in  the  past, 
must  be  rigidly  maintained. 

The  SPANISH  CEDAR  BOX  is  of  vital 
importance  to  the  making  and  marketing 
of  Good  Cigars.  No  other  container  can 
begin  to  compare  with  it  for  practicability 
and  all  round  merit. 

The  use  of  substitutes  for  the  SPANISH 
CEDAR  BOX  may  be  largely  responsible 
for  driving  the  erstwhile  Cigar  user  to 
seek  his  enjoyment  in  other  forms  of 
Smoking. 


14 


44th  year 


THE  TOBACCO  WORLD 


June  15,  1924 


June  15,  1924 


Say  You  Saw  It  in  The  Tobacco  Wobld 


44th  year 


15 


News  from  Congress 


(Contmued  from  Page  11) 

those  in  the  East,  are  provided  for  under  a  decision 
rendered  on  June  9  by  the  Interstate  Commerce  Com- 
mission.  The  new  rates,  which  are  to  be  accompanied 
bv  a  new  method  of  zomng,  are  to  become  etteotive 
January  1,  next. 

The  decision  just  rendered  is  very  simihir  to  the 
commission's  tentative  orders  which  were  to  have  be- 
come elfective  on  March  1,  hist,  the  case  being  reopened 
upon  the  plea  of  the  American  Kailway  and  Soutlieast- 
eni  express  companies.  The  case  originally  was  heard 
upon  an  application  for  increased  rates  and  tor  a 
smoothing  out  of  the  rate  structure,  which  was  de- 
clared to  be  too  low  in  the  East  and  too  high  in  other 
sections,  tiled  bv  the  express  companies,  to  enable  them 
to  meet  increased  railroad  transportation  costs. 

The  express  companies  sought  increases  of  30.11 
per  cent,  in  the  eastern  district,  19.51  per  cent,  m  the 
southern,  and  10.-23  per  cent,  in  the  western.    However, 
the  commission  pointed  out  in  its  decision,  the  parcel 
post  service  of  the  Post  Office  Depailment  has  taken 
most  of  the  liiiht-weight  business  away  from  the  ex- 
press companies,  the  average  weight  of  express  pack- 
ages in  1922  beins^  eii?htv-two  pounds  as  compared  with 
thirtv-four  pounds  in  1912,  and  "not  only  the  parcel 
post,*  but  motor  trucks,  fast  freight  service,  and  even 
ordinarv   freight   and  water-and-rail   freight   sei-vice 
have  made  inroads  into  the  business  which  might  ap- 
propriatelv  be  handled  by  express,''  so  that,  the  deci- 
sion continues,  'Uhere  is  abundant  evidence  of  record 
to  convince  us  that,  with  a  constantly  increasing  num- 
ber of  other  and  cheaper  transportation  services  avail- 
able, the  express  service  would  only  be  .ieopardized  by 
increases  approximatelv  or  approaching  30.11  per  cent, 
in  the  zone  1  rates,  19.51  per  cent,  in  the  materially 
higher  zone  2  rates,  and  10.23  per  c<^nt.  in  the  yeiy  ma- 
terially  higher   rate   levels   west    of   the   Mississippi 
River. 

*'0n  the  other  hand,  with  the  added  advantage  of 
ft  pick-up  service  at  originating  points,  the  privilege 
accorded  shippers  of  forwarding  shipments  without 
prepavment  of  charges,  and  tlie  excellent  record  lately 
attain'ed  in  the  care  of  shipments  by  express,  the  ex- 
press service  should,  on  reasonably  even  terms  and  by 
a  studied  adai)tation  to  requirements  and  an  unflag- 
ging attention  to  ex])edition,  be  able  to  recover  and 
hold  a  considerable  volume  of  the  traffic  which  prop- 
erly belongs  1^  it." 


Mo  Reduction  Ml  Corporation  Income  Tax  Under  New  Law 
Corporations  will  not  benefit  from  the  25  per  cent* 
redtiction  in  income  tax  which  is  provided  by  the  new 
revenue  law,  it  is  pointed  out  by  officials  of  the  Bureau 
of  Iiitenial  Revenue. 

The  tax  rat©  on  coi^romte  incoine  remains  at  V2\% 
|wr  cent.,  the  same  as  in  the  old  law,  and  corporations 
are  not  permitted  to  take  as  a  credit  any  reduction  itt 
tax  for  the  payment  due  June  15  or  any  subsequent  in* 
stalment  date. 

The  credit  of  25  per  mnt  provide<l  in  the  new  la#, 
it  is  pointed  out,  is  limited  to  individuals  and  lidu- 
ciaries  who  are  required  to  file  returns  on  Forms  1040 
or  lO-tOa, 


Transfer  of  Patent  Office  Recommended 

The  transfer  of  the  patent  office  and  certain  other 
Inireaus  to  the  Department  of  Commerce  is  recom- 
mended in  a  report  submitted  to  Congress  by  the  joint 
committee  on  reorganization  of  the  Government  serv- 
ice. The  statistical  work  of  the  Government  would  be 
centered  iu  this  department,  under  this  report,  iu 
which,  also  there  would  be  created  a  bureau  of  trans- 
portation. The  patent  office  is  now^  under  the  Interior 
Department,  and  the  statistical  work  is  scattered  among 
a  number  of  departments,  the  most  important  work, 
however,  that  of  taking  the  various  censuses  and  the 
conipihition  of  import  and  exiK)rt  figures,  being  already 
in  the  Department  of  Commerce. 

The  creation  of  a  bureau  of  transportation  is  con- 
sidered very  important,  since  it  would  give  the  de- 
partment an  opportunity  to  smooth  out  the  many  in- 
equalities which  now  exist.    *'The  Department  of  Com- 
merce has  never  had  opportunity  to  develop  the  func- 
tion of  pnmioting  the  interests  of  transportation,"  it 
is  declared  in  tlie  report.    '*Such  studies  as  are  made 
hy  the  Government  of  the  needs  of  the  country  for 
trunk  highwavs  and  motor-tnick  trade  routes  are  made 
bv  the  bureau  of  public  roads  of  the  Department  of 
Agriculture,  whose  duty  it  is  to  provide  the  proper  co- 
ordination of  state  highway  construction.     The  Post 
Office  Department  is  the  only  Federal  agency  which  is 
promoting  commercial  aviation,  its  efforts,  as  a  matter 
of  fact,  being  devoted  more  particularly  to  the  im- 
provement of  the  aerial  mail  service.    In  the  matter  of 
developing  transportation  by  inland   watersvays  and 
in  the  investigation  of  terminal  facilities  at  the  sea- 
board, srmie  steps  have  been  taken  by  the  inland  and 
coastwise  watenvays  sen'ice  and  the  coqis  of  engi- 
neers, of  the  AVar  Department. 

<*It  is  believed  that  all  these  functions  should  be 
o-iven  to  the  Department  of  Commerce,  as  was  obvi- 
ouslv  contemplated  by  its  organic  law,  and  that  the 
department  should  have  exclusive  cognizance  of  th«; 
problem  of  promoting  the  interests  of  transportation. 

The  other  changes  suggested  are  obviously  de- 
siinied  to  effect  the  concentration  in  the  Department 
ot"  Commerce  of  all  Federal  instrumentalities  whieli 
])erfoim  duties  connected  with  the  promotion  of  trad- 
and  industry,  or  the  protection  and  facilitation  ut 
I'avigatinn  and  transportation. 


JOSEPH  MENDELSOHN  RETURNS  FRttM  PORTO 

RICO 

According  to  Tolxim,  Trmh'  yotrs,  Joseph  Mc^- 
delsc.hn,  of  the  Stern-Meiidelsoho  CN>mpany,  Incorp'.- 
raled  has  returned  in  com]>any  .vith  Milton  Saniu*  , 
after  an  inspection  trip  to  l^)rto  Hico.  In  summing  lU' 
tlw  tobacco  siluatitm  on  tlie  isLmd,  Mr.  Mendeisol.ii 
Raid:  "The  tobac(.»  has  grown  uiuk'r  very  uiitav(n-ai)te 
©onditions  and  must  be  termed  a  defective  cro]>.  « 
coiila'iis,  liowe^er,  some  goo<l  tobacco  which  %  }^yi^^ 
handling  will  be  very  desirable." 


WHY  OF  COURSE 

••With  all  due  deference,  my  boy,  1  really  thiitk 
our  Hnglish  custcmi  at  the  telephone  is  Iwttor  than  sit- 
ing 'Ilel'o!'  as  you  do." 

••What  do  von  »av  in  England  ."'  .. 

••We  «av:'*Are  you  there ^  Then,  irf  course  ft 
you  aie  not  there,  there  is  no  use  in  going  on  with  i* 
fOTiveri^ation.*' — Boxes, 


AT  THE  POINT  OF  SALE 

You  can't  tell  the  quality  of  a  cigar  by  its 
wrapper,  'tis  true.  But  it's  all-fired  certain 
that  the  general  appearance  of  the  cigar 
box  is  accepted  as  expressive  of  the  cigars 
it  contains. 

The  mediocre  cigar  in  a  good  box  will  at 
least  get  a  trial;  and  the  fine  cigar  in  an 
attractive  container  will  move  all  the  faster. 

THE  BOX  IS  A  FACTOR  IN  THE 
MAKING  OF  CIGAR  SALES 

The  Best  Cigars  Are  Packed  In  Wooden  Boxes 

Leschey-Myers  Cigar  Box  Co. 


, » 


ii 


CIGAR   BOX   (VIAMUFACTUFfERS 


YORK-HANOVER -EPH  RATA- PHILADELPHIA 


After  all 
nothing  satisfies 
a  good  cigar 


like 


16 


44th  year 


Rav  You  Saw  It  in  The  Tobacco  World 


June  15,  1924 


June  15,  1924 


THE  TOBACCO  WORLD 


The  Cigar  of  Excellence 


Mr.  Dealer: 

Displaying  and  featuring  Muriel 
Cigars  help  you  make  new  friends. 
Those  new  friends  help  you 
make  others.  All  of  them  help 
increase  your  business  and  make 
more  money. 

*'//  fakes  a  Muriel 
to  match  a  MurieP ' 


Made  by 
P.  LORILLARD   COMPANY 

Eitahliihed  in  1760 


"HOOK  UP"  YOUR  BRANDS 

WITH  NEW  TRADE 

BY  PACKING  YOUR  CIGARS 

IN  WOODEN  BOXES 

WE  MAKE  GOOD  BOXES-TRY  US 

Windsor  Cigar  Box  Co. 


WINDSOR 


PENNA. 


PETER  IBOLD  DEAD 
Peter   Ibold,   well-known  cigar  manufacturer   of 
Cincinnati,  Ohio,  dietl  at  his  home  on  Tuesday,  June  3, 
after  a  lingering  illness. 

'  Mr.  Ibold  was  born  near  Hanover,  Germany, 
in  1842,  and  came  to  America  in  1860,  landing 
at  New  Orleans,  and  immediately  went  to  Cine* nnati 
to  join  relatives.  In  a  veiy  short  time  after  that  he 
was  an  apprentice  with  Nicholas  Gunther,  who  is  still 
living  at  148  West  McMillan  Street,  Cincinnati,  and 
after  learning  the  trade  of  cigaiinaker,  Mr.  ll>old 
joined  the  Union  Army  in  1863  and  served  until  the 
end  of  the  Civil  War. 

After  he  was  mustered  out  he  started  his  first 
oijrar  factory  at  Sixth  Street  and  Central  Avenue.  In 
1875  Mr.  Ibold  married  Miss  Augusta  Knehler,  whom 
he  had  known  in  Germany.  He  is  sui-vived  by  three 
sons,  two  daughters  and  one  brother.  Funeral  serv- 
ices were  held  on  Friday  morning. 


PLANS  FOR  1925  TOBACCO  WEEK 

National  Tobacco  Week,  inaugurated  last  January, 
has  again  been  designated  for  the  week  of  January  19 
to  Januarv  24,  1925,  with  a  nation  wide  observance  by 
every  branch  of  this  big  industry  from  growers  to  man- 
ufacturers, retailers  and  even  individual  smokers. 

New  York  will  be  the  main  rallymg  point  of  the 
tobacco  industrv  that  week,  with  an  exposition  at  the 
Grand  Central' Palace  and  conventions,  conferences 
and  banquets  at  the  Hotel  MoAlpin,  where  the  com- 
mittee has  alreadv  opened  headquarters  to  direct  the 
National  Tobacco  Week  campaign 

Asa  Lemlein,  Treasurer  of  the  Tobacco  Mer- 
chants Association,  i^  Business  Manager  of  the  To- 
bacco Industries  Exposition  to  be  held  m  the  Gran.l 
Central  Palace  during  National  Tobacco  Week  and  to 
demonstrate  to  the  public  the  complete  growth,  culti- 
vation, manufacture  and  marketing  of  every  tobacco 
product,  constituting  an  educational  demonstration  ot 
tobacco  from  the  leaf  to  the  lips.  ...      4. 

In  addition  to  this  educational  demonstration  lor 
the  public  the  exposition  will  provide  a  gatheriiiu 
place  for  associations  in  the  various  branches  ot  the 
industry  for  collective  consideration  of  improvements 
in  manufacture  and  other  conditions. 

At  a  meeting  of  leading  tobacco  men  of  the  couii- 
trv  held  in  the  Hotel  McAlpin  for  the  advancement  of 
National  Tobacco  Week  and  the  International  Tobacco 
Industries  Exposition,  the  Allied  Tobam)  Exlubitors^ 
Association  was  organized  wdth  Samuel  W.Levine,ot 
II.  Duvs  &  Company,  President;  Vice-Presidents,  Al- 
bert A.  Freeman,  S.  J.  Freeman  &  Sons;  Oscar  1. 
Voigt,  Hevwood,  Strasser  &  Voigt;  R.H.  Tanner  ot 
Tuhacco;  'George  Messersehmidtt,  Rochester  I^oldn.g 
B(»x  Companv;  James  Regan,  Universal  Tobm-co  Ma- 
chine Company;  James  F.  Vazquez  P«rto  R^%^  'j- 
bacco  Guarantee  Agency,  and  Secretary,  H.  J.  txnl.l- 
water,  National  Board  of  Tobacco  Salesmen. 

The  Board  of  Directors  also  includes  Josepli  I  un- 
man Jr.,  Ilenrv  M.  Duys,  C.  A.  Speakman,  Charles 
Bobni 'Harry  A.  (^ochraiie,  R    V    ^^aggs    Geo.-.e 

Sherman,  A.  C.  Uem])el,  C.  J.  l^^^^/Z^rj^-.^;;;  ' 
P>  :^I.  Ilannigan,  Thomas  F.  Sullivan  United  Stjite.s  1  o- 
haccn  Join  ml  and  P.  V.  Hoyle   Tobacco  Leaf. 

The  Tobacco  Week  and  Tobacc'o  Industries  hxiu.- 

sition  Committee  also  includes  Hon.  Felipi  Toboaoo, 

(^uban  (%nisul  General;  Judge  I.  P.  M.  "ieke>%  (  on- 

necticut  Valley  Tobacco  Association;  H.  A.  «?'>>'. 

Dark  Tobacco  Growers'  Association;  J.  U  Mctaii  i>, 

President,  Florida  and  Georgia  Tobacco  Growers    As- 

s<,ciation;  James  Stone,  President     Burley    Tobn. 

Growers'  Association;  M.  E.  Canle,    Hayaim    Ck   1 

^lanufacturers'    Association ;    Ei^ene    M.    H^m;    ^ 

Wooden  C^gar  Box  Boosters'  Club;  B.  M   Hann  l 

York  Countv  (Pa.)  Cigar  Manufacturers'  Associati 

Walter  ShoVt,  President,  Cigar  and  Tobacco  Dea  . 

Association  of  Minneapolis;  Judge  Henry  H.  11  ui- 

Ketail  Tobacconists'  Association,  and  Charles  A.  \> 

IMiilippine  Government  Tobacco  Agent;  (  arl   ^^ 

\V(.rner,  rnba^co  Leaf;  Fred  Hdlman,  Tcjbacco  1^-   < 

Publishing  (Company;  Edwin  H   l>f^'l«' |/'^';:^'^.     ' 

Tobaero  J  mum},  and  Abraham  Pollack,  i/<('  Retail 

baceouisf. 


)<> 


11, 
u; 

■1, 
I  V 


i)- 


MRS.  JULIUS  BLUM  DIES 
Friends  of  Julius  Blum,  of  the  '^Natural  Mo' 
factorv,  were  shocked  to  learn  of  the  death  oi 
wife  on  M(mday,  May  2(5th.  Mrs.  Blum  had  ber 
a  comparativelv  short  time  with  typhoid  fever.  1^1 
al  services  were  held  from  her  late  residence  on  1 
day,  May  27th. 


•» 


lis 


PROGRESS  REPORTED  BY  TOBACCO  MERCHANTS 
ASSOCIATION  CIGAR  COMMITTEE 

What  is  unmistakably  genuine  progress  in  the 
development  of  a  constructive  program  for  the  pro- 
motion of  the  cigar  business  has  been  made  by  the  To- 
bacco Merchants  Association  Cigar  Committee,  at  its 
meeting  held  last  Wednesday,  June  11,  at  the  T.  M.  A. 
headquarters  in  New  York  City,  in  the  unanimous 
adoption  of  a  proposition  submitted  by  William  Best, 
vice-president  of  the  General  Cigar  Company,  to  se- 
cure the  services  of  a  competent  expert  to  make  a 
thorough  study  of  the  entire  cigar  situation  and  work 
out  a  concrete  plan  calculated  to  solve  the  existing 
|)roblem. 

Called  primarily  for  the  purpose  of  considering  co- 
operative advertising,  the  meeting  resolved  itself  into 
a  round  table  discussion  of  the  problems  of  the  cigar 
industry,  and  indications  are  that  its  deliberations  will 
prove  most  fruitful. 

In  the  absence  of  Henry  G.  AVemmer,  vice-presi- 
dent of  The  Deisel-Wemmer  Company,  chairman  of 
the  committee,  George  W.  Van  Slyke,  president  of  G. 
W.  Van  Slyke  &  Ilorton,  of  Albany,  N.  Y.,  was  chosen 
as  chairman,  and  he  presided  at  the  meeting  in  a  most 
interesting  fashion. 

Under  the  plan  of  procedure  followed,  those  pres- 
ent were  first  made  acquainted  with  the  sum  and  sub- 
j-^tance  of  the  responses  received  by  the  T.  M.  A.  to  its 
recent  query  concerning  the  advisability  of  under- 
taking a  co-operative  advertising  campaign,  following 
which  those  present  were  called  upon  in  turn  to  ex- 
]>ress  their  views. 

In  the  discussion  that  followed,  the  practicability 
of  working  out  a  satisfactory  and  equitable  plan  of 
co-operative  advertising  received  considerable  atter.- 
tion,  and  it  was  particularly  noticeable  that  there  wfis 
no  direct  opposition  to  the  general  principle  of  co- 
operative advertising,  but  rather  the  contrary. 

The  keynote  around  which  the  final  views  of  the 
meeting  w^ere  framed  was  stinick  by  William  Best, 
vice-president  of  the  General  Cigar  Company.  His 
thought  was  that  any  attempt  to  undertake  a  co-opera- 
tive advertising  campaign  at  this  time  was  more  or 
less  premature,  and  recommended  that  some  eminent 
expert — a  man  who  was  not  only  an  advertising  si)ecial- 
ist,  but  one  who  is  thoroughly  competent  in  solving 
industrial  problems— be  retained  to  make  a  compre- 
iiensive  studv  of  the  entire  cigar  situation  and  to  niap 
out  a  concrete  plan  of  action  with  a  view  to  promoting 
the  interests  of  the  entire  cigar  industry. 

^hile  naturally,  the  employment  of  such  an  ex- 
pert mav  involve  a  substantial  outlay,  the  general 
view  was  that  the  cost  would  Ik?  more  than  justified, 
for  opinion  was  practically  unanimous  that,  whether 
it  be  co-operative  advertising  or  some  other  co-operp- 
tive  means,  a  concrete  plan  of  activities  must  first  be 
worked  out  and  i^resented  to  the  industry  in  order  tu 
secure  a  sufficient  measure  of  co-operaticm. 

Finallv  a  resolution  was  adopted  to  re-refer  the 
■ntire  matter  to  the  existing  sul>committee  consistir.g 

'»f  -  ^. 

William  Best,  vice-president.  The  (ieneral  (  igar 

(\)mpany,  chairman, 

R.  E.  diristie,  vice-president.  The  American  Ci- 
gar Company, 

Julius  Lichtenstein,  president,  (Vnisolldated  Cigar 
(Corporation, 

Ben  R.  Lichty,  president,  Otto  Eiseirohr  &  Broth- 
ers, Incorporated, 


44th  year 


17 


Samuel  Bayuk,  president,  Bayuk  Cigars,  Incorpo- 
rated, 

George  H.  Hummel,  vice-president,  P.  Lorillard 
Company, 

to  which  George  W.  Van  Slyke,  president  of  G.  W.  Van 
Slyke  &  Horton,  and  Mort-mer  Regensburg,  of  E. 
Regcnsburg  &  Son,  were  added  with  power  to  take 
such  steps  as  they  may  deem  advisable  to  effectuate 
same,  and  to  consider  and  map  out  such  other  activi- 
ties as  in  their  judgment  may  be  calculated  to  promote 
the  welfare  of  the  cigar  business. 

This  represents  a  real  constructive  step  that  will 
undoubtedly  be  productive  of  worthwhile  results  from 
the  standpoint  of  the  cigar  business  as  a  whole,  and 
encouraged  by  this  most  promising  action  the  trade 
has  every  right  to  expect  tangible  results  in  the  not 
distant  future. 

Among  those  present  who  took  an  interesting  part 
in  the  discussion  were 

William  Best,  vice-president  of  the  General  Cigar 
Company, 

R.  E.   Christie,  vice-president  of  the  American 
Cigar  Company, 

George  W.  Van  Slyke,  president  of  G.  W.  Van 
Slyke  &  Horton, 

Marcus  Conlan,  advertising  manager  of  Waitt  & 
Bond,  Incorporated, 

Edward  F.  Rosenthal,  vice-president,  Porto  Rican- 

American  Tobacco  Company, 
Mortimer  Regensburg,  of  E.  Regensburg  &  Son, 
Julian  S.  Bach,  of  Elias  Bach  &  Sons, 
Asa  Lemlein,  treasurer  of  the  T.  M.  A., 
Leo  L.  Leventritt,  chairman  of  the  Committee  on 
C*o-operative  Advertising  of  the  National  Ci- 
gar Leaf  Tobacco  Association, 

E.  H.  Davis,  publisher  of  the  Z7.  8,  Tobacco  Jour- 

valf 
(^arl  Avery  Werner,  editor  of  the  Tobacco  Leaf, 

P.  V.  Hoyie,  business  manager  of  the  Tobacco 
Leaf, 

A.  H.  Hillman,  publisher  of  the  Tobacco  Record, 

H.  B.  Patrey,  of  the  Retail  Tobacconist. 

Among  other  topics,  the  question  of  enlightening 
the  cigar  trade  throughout  the  United  States  with  re- 
spect to  the  proper  care  and  handling  of  cigars  in  or- 
der that  the  consumer  might  receive  his  favorite  cigar 
in  })roper  condition,  was  brought  up.  Carl  Avery  Wer- 
ner, editor  of  the  Tobacco  Leaf,  submitted  appropriate 
(hafts  for  publicity  work  in  that  direction,  including 
coin-  for  inserts  in  cigar  boxes,  containing  concise  in- 
stiiictions  on  the  care  and  handUng  of  cigars,  all  of 
whidi  were  referred  to  the  subcommittee. 

All  in  all,  the  thoughts  and  views  expressed  in  this 
more  or  less  open  forum  concerning  ways  and  means 
of  increasing  consumption  and  strengthening  the  bonds 
(»f  co-operation  among  the  various  branches  of  the 
trade  will  unquestionably  prove  of  considerable  help 
to  the  subcommittee  m  the  task  set  for  it. 


DUYS  RETURNS  FROM  INSCRIPTIONS 

.lohn  H.  Duys,  of  the  leaf  tobacco  firm  of  II.  Duys 
&  Com])any,  returned  on  June  3^1  from  Amsterdam, 
where  he  has  been  attending  the  Sumatra  inscriptions. 
Mr.  Duys  secured  a  large  quantity  of  choice  Sumatra 
and  Java  leaf  for  his  firm  while  away. 


18 


44tli  year 


Say  You  Saw  It  in  The  Tobacco  World 


June  15,  19*^ 


June  15,  192-4 


THE  TOBACCO  WORLD 


44th  year 


19 


HIBSHMAN    ADDRESSES   LANCASTER   CONVEN- 
TION 

During  the  first  session  of  the  convention  of  th^e 
N.  C.  L.  T.  A.,  held  in  Lancaster  hist  week,  E.  K. 
llibshman  i»ave  a  short  address  })cforo  tlie  convention 
ex]^hunin,i^  just  what  had  been  accomplished  in  Lau* 
caster  ('ouilty  in  the  past  few  years  in  the  way  of  ira- 
]n'ovoment  of  methods  of  jri'owin^  tobacco.    Mr.  llibsh- 
man exphuned  tliat  while  he  was  connected  with  the 
State  Agricultural  College,  he  wanted  to  ad<lress  the 
convention  as  a  fellow  grower  of  leaf  tobacco  and  not 
in  his  official  capacity  as  a  representative    from    the 
State  College.    ^Nlr.  nil>shman  gave  a  very  interesting 
address  on  the  origin  of  some  of  the  strains  of  tol>acco 
being  grown  in  Lancaster  (Vmnty,  and  also  explainetl 
why  tobacco   from  that   section  was  Ix'ing  grown   so 
successfully.    His  remarks  were  listened  to  with  great 
interest  and  at  the  close  of  the  business  session  he  was 
besieged  by  other  growers  present  from  other  sections 
(if  tlie  country  who  were  eager  to  learn  more  of  the 
nietliods  of  the  Lancaster  County  farmers,  and  he  was 
immediately  invited   to  attend    coming    meetings    of 
growers  to  exi)lain  Lanciister  County  methods  more 
fully. 


SNUFF  NOW  FAD  FOR  WOMEN 

According  to  reports  from  T^ondon  the  newest  fad 
of  Mayfair  Boudoris  and  the  Smart  Night  Clubs  is  a 
feminine  swing  to  the  left  in  the  form  of  snuff -taking. 
Tobacconists,  who  for  years  have  been  snpfdying  ciga- 
rettes in  increasing  numbers  to  women,  report  a  fall- 
ing off  in  cigarette  sales  and  a  definite  increase  in  the 
consumption  of  snuff,  mostly  among  feminine  custom- 
ers. 

The  recent  edict  of  Tlarley  Street  that  cigarette 
smoking  is  responsible  for  the  prevalent  throat  trou- 


bles mav  or  may  not  have  given  impetus  to  the  new 
movement.  Of  course  society  has  divided  over  the 
question,  majiy  women  characterizing  the  fad  as  dis- 
gusting, but  the  younger  set  has  apparently  decide<l 
enthusiastically  in  its  favor. 

The  two  trades  most  concerned — the  tobacconists 
and  the  jewelers— have  not  lieen  greatly  affected  by 
the  new  fashion.  The  tobacconist  has  switched  from 
cigarettes  to  snuff  and  the  jeweler  has  found  a  ready 
sale  for  daintily-jewelled  snuff  boxes. 

ANNOUNCING  THE  WDC  BENGAL  PIPE 

Wm.  Demuth  &  Company,  the  world's  largest 
makers  of  fine  pipes,  recently  told  us  of  a  new  addi- 
tion to  their  p(»pular  line  which  we  feel  should  spell 
liKAT.  I'ROKTTs  to  tlic  activc  dealer.  . 

Todav  there  exists  a  popular  demand  for  light- 
weight i)ipes  with  removable  aluminum  cleaners,  to 
retail  at  about  50  cents.  The  style  of  pipe  most  m 
vogue  seems  to  be  the  apple-shaped  bowl  with  tlie 
short  round  shank. 

With  these  facts  in  mind,  the  WDC  Merchandise 
Department  has  created  the  new  WDC  Bengal— whic 
will  l)e  known  to  the  trade  as  pipe  No.  506— a  ligl' 
weight  favorite  to  retail  at  50  cents. 

The  Bengal  is  packed  one  dozen  to  a  box  ai;  j 
with  each  box  comes  an  attractive  counter  display  cai 
made  to  hold  two  pipes.  This  display  card  has  ;  ' 
easel  back  and  can  be  placed  conveniently  and  ce  - 
spicuouslv  on  the  dealer's  counter,  thus  constantly  d  / 
playing  this  pipe,  ideal  for  a  good  ahort  smoke,  to  h  - 
customers. 

We  were  informed  that  samples  will  be  sent     ' 
jobbers  promptlv  on  request  and  without  any  oblig- 
tlon  whatever.     Just  address  Wm.  Demuth  &  Con - 
panv,  at  230  Fiftk  Avenue,  New  York  City. 


Detroit  News 


(Continued  from  Page  10) 

George  W.  Stocking,  representing  Arango-Arango, 
manufacturers  of  *4)on  Sebastian"  cigars,  was  on  the 
list  of  visitors  here  last  week.  While  here  George 
made  his  headquarters  at  ''Bert"  Johnson's,  who  is 
the  Detroit  distributor  of  '*Don  Sebastian"  cigars. 

Frank  Lopez,  of  Garcia  ic  Vega,  Tampa,  Fla., 
called  on  the  local  dealers  and  c!ubs  last  week  and  re- 
ported a  very  satisfactory  business  on  his  line  with  his 
manv  dealers. 

Frank  D.  Patton,  of  Gonzalez  &  Sanchez,  manu- 
facturers of  Havana  cigars,  Jacksonville,  Fla.,  was  on 
the  list  of  (mt-of-towii  visitors  who  worked  the  city 
last  week.  Frank  reports  business  as  being  very  good 
with  him. 

AVilliam  Osborn,  representing  Pamies,  Arango  & 
Co.,  St.  Augustine,  Fla.,  gave  the  city  the  onceover  last 
week. 

Charles  Gauss,  the  Grand  River  Avenue  jobber, 
was  a  recent  visitor  to  New  York  City  and  eastern 
jMuntfj.  in  the  interest  of  the  tobacco  business. 

J.  C.  Howard,  western  representative  of  Faber, 
Coe  k  Gregg,  Inc.,  called  on  the  dubs  and  leading  re- 
tailers here  last  week  in  the  interest  of  his  extensive 
line. 

John  T.  A\'oodliouse,  of  John  T.  Woodhouse  & 
Company,  was  a  recent  visitor  to  New  York  City  and 
the  East  in  the  interest  of  his  business. 

Mr.  Shacklett,  of  the  American  Exchange  Cigar 
C(mipany,  called  on  the  trade  here  last  week,  in  the  in- 
terest of  his  company's  brands. 

Bayuk  Cigars,  Incorporated,  have  moved  into  their 
new  quarters  at  1915-17  First  Street,  occupying  the 
entire  second  floor  of  a  new  building.  Excellent  hu- 
midors have  been  installed  and  the  facilities  for  load- 
ing and  unloading  make  it  an  ideal  location  for  a  dis- 
tributing plant.  Mr.  J.  J.  Kline  has  been  appointed 
office  manager;  Benjamin  AVright  in  charge  of  sales, 
and  f^red  J.  W.  Allen,  office  supervisor. 

Emit  Popper,  of  E.  Popper  ^-  Company,  Incor- 
porated, manufacturers  of  *'()ttina,"  *'i*opper's  Ace" 
and  numerous  other  brands,  was  a  visitor  here  last 
week.  While  here  Mr.  Pop])er  divided  his  time  be- 
tween the  Watkins  Cigar  Store;-;  Company,  distribu- 
tors of  "Ottina,"  and  the  Howes-Shoemaker  Company, 
(listributors  of  *' Popper's  Ace.'*  Mr.  Shoemaker,  of 
the  Howes-Shoemaker  Com])any,  had  Mr.  Popper  in 
tow  most  of  the  time,  showing  him  the  sights  of  the 
(ity  and  the  distribution  on  the  "Ace,"  which  is  en- 
Joying  a  very  fine  sale  in  our  city. 

Sidney  Caiien,  the  ''Admiration"  ambassador,  has 
iieen  rusticating  in  our  midst  for  a  few  (Uiys.  Sidney 
reports  the  sale  on  ''Admiration"  cigars  to  be  im- 
proving in  all  sections  of  the  country. 

Flank  Swick,  of  Phili])  Morris  «S:  (Nmipany,  f.td., 
inc.,  stopped  off  here  last  week,  en  route  to  the  coast. 
Frank  and  his  Michigan  representative  Jack  Finn, 
made  the  rounds  of  the  tra<le  and  reporte<l  all  is  well, 
Aith  their  line  in  this  market.  The  "English  Oval" 
Hand  is  enjoying  a  big  sale  in  this  section  and  Jack 
he  Finn  is  converting  many  smokers  over  to  the  Philij) 
Morris  braiuls. 

Leon  Schwab,  of  Schwab  Brothers  and  Bear,  was 
on  the  list  of  out-of-town  visitors  who  signed  the 
PoBAcro  World  resrister  th's  week. 


Louis  Altman,  representing  M.  Rodriquez  &  Com- 
pany, Xew  Y'ork  City,  called  on  the  trade  here  last 
week. 

Sherman  P.  Coe,  of  the  firm  of  Faber,  Coe  & 
Gregg,  Incorporated,  Xew  York,  X.  Y.,  was  a  visitor 
here  last  week.  Mr.  Coe  reports  business  to  be  very 
satisfactory  in  the  dilferent  sections  of  the  country  lie 
has  recently  covered.  His  firm  has  the  lease  for  the 
cigar  stands  in  the  new  Book-Cadillac  Hotel,  which  is 
reported  will  be  o])ened  cm  December  1,  of  this  year. 

John  B.  Thatcher,  president  of  the  American  Box 
Supply  Company,  is  on  a  trip  thi-ough  Pennsylvania 
with  J.  R.  Brady,  eastern  representative  for  the  A.  B. 
S.  Company.  According  to  the  reports  of  these  busi- 
ness getters,  conditions  throughcmt  the  sections  of  the 
country  covered  are  showing  some  improvement. 

Fred  J.  W.  Allen,  retail  sales  manager  of  Bayuk 
Cigars,  Incorporated,  manufacturers  of  "Havana  Rib- 
bon," "Philadeli)hia  Hand  Made,"  "Prince  Hamlet," 
"Mapacuba"  and  "Charles  Thoms(m"  cigars,  was 
with  us  for  a  few  days  last  week  looking  over  condi- 
tions regarding  their  brands  in  this  market. 

Ralph  Damon  and  "Big  Bill"  Winchester,  Michi- 
gan representatives  of  Ruy  Suarez  k  Company,  man- 
ufacturers of  the  famous  "Planco"  cigars,  are  doing 
some  very  effective  W(H*k  here  on  this  fast-selling 
brand.  This  team  of  hustlers  report  their  brand  to  be 
showing  improvement  in  all  sections  of  the  State. 

Yours  tinily. 


7?tuu^ 


CIGARMAKERS  MEET 

In  the  Central  Theatre,  P^phrata,  on  Monday 
night,  June  1',  over  one  hundred  cigarmakers  met,  to 
hear  the  logic  of  organization.  An  orchestra  enter- 
tained the  crowd  until  the  time  of  the  opening  at  eight 
o'clock.  Maiiin  Bitzer,  president  of  the  Ephrata 
Cigarmakers'  Local,  presided.  The  first  man  intro- 
duced H.  M.  Good,  organizer  for  the  American  Federa- 
tion of  Labor,  stated  that  in  everv  town  in  Pennsvlva- 
nin  where  the  tra<le  was  working,  and  at  the  same  time, 
organization  meetings  were  in  progress.  He  came  to 
K])lirata  to  remedy  the  conditions  that  exist  where  the 
chain  shops  are  in  operation.  He  did  not  oppose  the 
cigar  machine  which  automatically  makes  cigars,  be- 
cause it  is  a  necessity  in  the  business  today.  George 
W .  Perkins,  International  President  of  the  Cigarmak- 
ers' rnion,  was  the  next  speaker.  A  man  with  a  ready 
and  easy  flow  of  English,  he  emphasized  that  the  great- 
est issue  today  is  the  welfare  of  the  working  man.  He 
c(mten(UHl  that  economic,  industrial,  spiritual,  and  po- 
litic :d  movements  are  necessary  in  the  interests  of  the 
mass  of  the  people.  He  called  attention  to  collective 
woiking  in  an  honest  cause,  to  continue  civilization  to 
survive.  I'nless  working  men  and  women  organize  col- 
lectively, peacefully,  and  in  justice,  an  unruly  force 
will  step  in  and  be  detrimental  to  the  country.  ; 


$250,000  TOBACCO  STOLEN 
Cigars,  cigarettes  and  smokers*  novelties  valued 
at  ^:2r)0,(K)()  were  stolen  from  the  United  Cigar  Stores 
wan  house  in  Brooklyn  on  May  25th  by  a  band  of 
thirves,  who  gaggtvl  and  bound  two  watchmen,  loaded 
liic  stolen  ])roperty  into  four  trucks,  also  property  of 
tlie  ((iiniiany,  and  escaped.  Two  of  the  trucks  were 
later  found  abandoned. 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


June  15,  1924 


.June  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


21 


t 


I 


UrCHANTS  cigar  BOXii 

DALLASTOWN,  PA. 

..yifANUFACTURBRS  OF 

CIGAR  BOXES  &  CASES 

D«al«rs  In  Ub^to,  Bands  and  Edglnga 

CAPACITY    1S,000   DAILY 


t  r     1.  >         \\7  J    W«  make  thtm.      Anything  in  Cadar.  Vchmt. 

il     It    8      W  OOCi-     RMiwood  and  imiUUon. 


Iff. 9         O*  ^*  ^^*  them.     Lat   u*  quote  you  on   your 

ij     it    $     r  rices "•«*•     Lin*  "P  '•'**»  •  '•"*  «••••  hownakar 

for  your  1924  tequirementa. 

WE  SPECIALIZE  l^  BOITE  NATURE  BOXES 
First  Class  Cltfar  Boxes  Guaranteed 


flSembcre  of  tbc  in&uetrs  ate  cotDlalls  lnt>ltcD  wbcn  m 
pbflaDelpbta  to  malte  tbe  officce  of 

Zbc  tEobacco  'WIlorl& 

tbeir  beaDquarterd,  anb  to  make  wee  ot  our  ecxvic€B 
tn  anis  anb  all  wa^e.  for  conterences  a  private  oCRce 
will  be  placeb  at  tbelr  bidpoeal,  if  beeireb.  "Remember 
tbe  abbre00,  236  Cbestnut  Street*  pbilabelpbia,  pa. 

"Cclcpbonc,  lombar^  1768 


Business  Building 


(Continued  from  page  12) 

words  praising  your  merchandise  to  the  fellows  who 
l)lav  games. 

'  Yon  would  talk  to  the  thinker,  the  student,  the 
reader,  the  sitter,  the  i)hilosopher,  the  contemplate!, 
the  lawyer,  tlie  man  who  possesses  the  "joy  of  life," 
who  can  he  happy  with  the  companionship  of  his  Jim 
mie  pipe,  tell'ng  himself  that  while  this  old  world  is 
far  from  perfect  it  is  after  all  a  pretty  good  ijUice 
cf  ahode,  and  that  he  enjoys  IxMng  alive. 

Tohacco  is  a  friend  and  a  good  friend  to  these 
estimable  ]»eople,  and  you  can  profitably  talk  to  tlieni 
of  its  |)leasures  and  benefits. 

Thev  will  listen,  they  will  be  interested,  they  \n1I1 
auree  wiih  vou,  and  they  will  thereafter  enjoy  their 
Min)kes  more  tiian  formerly.    All  of  which  is  good. 

Cj3     Ct3     Ct3 

Ccmes  now  the  lumberman— the  Ketail  Lumber 
Dialers'  Association,  of  San  Antonio,  Texas,  with  a 
cor.perative  adveitising  campaign. 

Tliey  will  take  a  full  page  in  the  newspapers  ^^i 
their  secfon  every  week  for  a  whole  year.  They  do 
not  propose  to  make  a  big  circus  dis])lay  of  a  tVw 
wolds  and  let  it  go  at  that.  Instead  they  will  engage 
a  iiifte<l  writer  of  stories  and  will  have  a  running 
storv  entiled,  ''The  Rimiance  of  Lumber." 

*It  will  be  interesting,  believe  me.  Imagine  tiie 
thrills  a  writer  can  put  in  his  story  as  he  tells  the  ad- 
ventures of  the  lumberjacks  of  the  Northwest,  their 
tiohts  with  ])acks  of  half-starved  wolves  on  snow-c<.v- 
^'XviX  ground,  their  escai)es  from  the  deadly  hug  of  the 
urizzlv  bears,  their  perils  from  vast  forest  fires  whu  h 
laue  about   them,  their  evening  pastimes  in  the  Inij 

cabins.  .  ,       .,,  ,  i 

Oh,  the  story  will  be  thrilling.     It  will  be  read, 

and  rea<l  l;v  thousands. 

AVell,  thev  haveirt  anvthing  on  cigars  if  you  ciiiMV 
fer(»ws  would  chip  in  and  make  up  a  little  purse  o!  a 
ni'lliim  or  so  and  spread  it  over  the  newspaper  pair.<, 
entitled,  ''The  Thrilling  History  of  a  Cigar.''  It  you 
should  turn  an  imaginative  writer  loose  on  the  suhjert 
he  would  have  everv  school  bov  with  a  newspaper  m 
his  pocket  reading"  it  surreptitiously  in  school,  niKl 
you'd  have  to  hire  an  extra  clerk  to  hand  out  tiie 
snnikcs  and  take  in  the  dimes. 


it 


LOUISIANA  BILL  TAXING  CIGARS,  CIGARETTES 

AND  TOBACCO  KILLED 

Honing  to  our  buletin  of  May  28th  iiiyit 
\  our  attention  to  the  measure  pending  in  the  Louisi 
■j.egislatuie,  providing  for  a  10  per  cent,  sales  tax 
cigars,  cigarettes  and  tohacco,  we  beg  to  advise  ti 
this  measure  having  been  reported  uiifavorahUt  attc 
liear'ng  before  the  Wavs  and  Means  (S»mmittee, 
are  now  in  receipt  of  advice  fnmi  counsel  that  the 
has  been  withdrawn  by  the  ])roponent. 

At  the  same  lime,  we  want  to  take  advantagr 
this  ..ppoitnnitv  to  express  our  sincere  appiWJ'| 
and  thanks  for  the  splendhl  ccvoperation  extended 
the  trade  in  bringing  about  this  result. 

Tobacco  ^Ikrchants  Associatton 
thk  T '.  S. 


(I* 
w 

it 

a 


r 

'1- 


N.  C.  L.  T.  A.  CONVENTION 

(Continued  from  Page  9) 

freight  and  parcel  post  rates;  repeal  of  the  Cantrill 
law;  endorsement  of  price  protection  legislation  now 
pending  in  Congress;  endorsement  of  Uovermental  to- 
ljac<?o  experimental  w^ork ; 

Support  of  Color  Committee  Plan 

Whereas,  1  he  Committee  appointed  at  our  last  con- 
\ention,  consisting  of  Messrs.  Leo  L.  Leventritt,  W. 
\\  Haas  and  ^^  iliiam  S.  Paley,  have  devoted  a  great 
deal  of  time  and  thought  in  devising  a  proper  slogan 
and  instructive  reading  matter  to  combat  the  ever-in- 
L leasing  demand  for  light-colored  cigars,  and 

Whereas,  The  Plan  evolved  is  of  a  most  construc- 
tive nature,  and  will  by  proper  co-operation  surely  at- 
lain  the  desired  end;  and 

Whereas,  In  developing  the  r*lan  adopted  by  the 
(ommittee  a  sum  of  $5500  had  to  be  expended  in  or- 
der to  present  to  the  cigar  manufacturers  an  initial 
(jiiantity  of  placards  and  leaflets  sufficiently  large  to 
l»ioperly  send  the  campaign  on  its  way;  and 

Whereas,  The  sum  set  aside  by  the  National  Cigar 
Leaf  Tobacco  Association  of  $200d  together  with  $1000 
ilniiated  by  the  Leaf  Tobacco  Hoard  of  the  City  of 
New  York  and  $500  donated  by  the  Leaf  Tobacco 
.M(  rchants  Association  of  Hartford,  still  leaves  about 
S2C00  to  be  provided  for;  and 

Whereas,  Under  the  circumstances,  it  is  advisable 
that  the  National  Cigar  Leaf  Tobacco  Associaticm  ])ro- 
\  ide  the  balance  necessary  to  meet  the  obligations  en- 
tered into  by  their  Committee;  therefore  be  it 

Resolved,  That  the  balance  necessarv  for  the  liqui- 
dation of  the  indebtedness  created  shall  be  a])propri- 
ated,  and  if  such  ex])enditure  shouhl  create  a  deficit 
in  the  finances  of  cmr  Association  above  the  $5  per 
(a])ita  which  can  be  levied  u])on  our  mc^mbers  under 
the  laws  of  our  const'tution  such,  amount  rec^uired 
A\i\^\  form  an  extra  per  capita  assessment  upon  the 
members  of  the  National  C*igar  Leaf  Tobacco  Associa- 
!inn  collected  at  the  discretion  of  our  secretarv  and 

» 

t?<'asurer  during  the  fiscal  vear,  1924-1925. 
Smoking  Cars  on  Passenger  Trains 

Whereas,  Large  numbers  of  passenger  trains  are 
!iow  being  operated  without  day  coach  smoking  cars; 
and 

Whereas,  This  practice  daily  deprives  hundreds  of 
ihcusands  ot  passengers  of  the  comfort  and  s(»lace  of 

<  uar  smoking;  therefore  be  it 

Kesolvecl,  By  the  National  Cigar  Leaf  Tobacco 
Association  in  convention  assembled,  that  it  is  the 
•"iise  of  this  Association  that  a  day  coach  smoking 
car  should  be  attached  to  all  i)asseiiger  trains  not  com- 
1  '  sed  excdusivelv  of  Purmans;  and  be  it  further 

'  a 

Resolved,  That  copies  of  this  resolution  be  trans- 
mitted to  the  general  passenger  agents  of  all  the  ])rin- 

<  pal  ra'lwav  svstems  in  the  United  States. 

•  • 

Smoke  Cigar  Leaf  Tobacco 

Whereas,  a  condition  exists  to  the  effect  that  the 
('  iisumpticni  of  cigars  has  not  kept  i>ace  with  the  in- 
c:«'astMl  population  of  this  country;  and 

Whereas,  This  ccmdition  may  be  largely  alleviated 
!•  an  increased  consumption  of  cigars  by  the  members 
«»'  the  cigar  leaf  industry;  therefore  be  it 

Resolved,  That  we,  the  meml.ers  of  the  National 
^  uar  Leaf  Tobacco  Association  urge  our  members^ 
''  an  example  to  the  public  t(>  smoke  only  cigar  leaf 
b  >acco. 

A  regulation  in  regard  to  shrinkage  allowances; 
lie  storage  and  insurance  for  a  limited  time  only; 


urging  cigar  slogan  be  shown  in  windows;  endorse- 
ment of  the  19'25  AUied  Tobacco  Exhibitors*  exhibi- 
tion; campaign  for  increased  membership;  thanks  to 
Lancaster  Leaf  Tobacco  Board  of  Trade ;  appreciation 
ol  the  work  of  Washington  representative;  thanks  to 
trade  press;  thanks  to  Messrs.  Wilkinson  and  Snider. 
The  following  officers  were  elected  for  the  ensuing 
year: 

President,  Charles  Emory  Long,  of  Landisville, 
Pa.;  vice-president,  A.  W.  Kaercher,  of  Chicago,  re- 
elected; treasurer,  William  S.  Fuller,  Hartford,  Conn., 
re-elected;  secretary,  Leroy  H.  Nolt,  Lancaster. 

The  following  were  then  appointed  directors  of 
the  N.  V.  L.  T.  A.  for  1925-26:  Marco  Fleishman  and 
^loritz  Neul>erger,  New  York;  Charles  M.  Hippie,  Phil- 
adel[)hia;  M.  ,].  Gans,  Hartford;  Joe  Goldberg  and 
Jacob  Bowman,  Lancaster.  Directors  for  1924-25  are 
Leo  L.  I>eveiitritt  and  Fred  Blocli,  New  York;  S.  B. 
Kaiser,  Boston;  Milton  Ranck,  Lancaster;  Major  New- 
burgh,  Hamilton,  O.,  and  Joe  AVedeles,  diicago. 

It  was  decided  that  the  next  annual  convention 
would  be  liehl  in  Atlantic  City  on  the  first  Monday 
and  Tuesday  in  June,  1925. 

Meeting  adjourned. 

The  Convention  Banquet 

The  finishing  touches  were  put  on  the  convention 
on  Tuesday  night  with  a  banquet  at  the  Stevens  House 
at  7..'>0  P.  M..  and  there  was  a  wondeiful  attendance. 
Nnfhing  was  lacking:  and  the  guests  could  scarcely  do 
justice  to  the  s])lendid  line  of  excellent  food  that  was 
set  Ijefoie  them.  The  banquet  ended  at  about  11 
o'clock  P.  M.  and  everybody  voiced  the  sentiment  that 
the  Lancaster  ])r»ard  had  made  this  conventicm  one  long 
to  be  remcMnbeivd  on  account  of  the  splendid  enter- 
tainment which  they  had  provided. 


POLISH   TOBACCO    MONOPOLY   WANTS 

MACHINERY 

In  August  of  this  year,  the  Polish  tobacco  mon- 
o])oiy  will  take  over  nine  companies  now  holding  man- 
ufactuiing  permits.  Ultimately,  all  private  tobacco 
factories  in  Poland  will  l>e  absorbed  by  the  govern- 
ment, funds  from  the  recent  Italian  loan  to  be  used 
for  buying  out  individual  interests.  The  change  will 
concentrate  Polish  purchases  of  other  than  Italian 
tobacco,  tobacco  machinery,  and  other  equipment  in  the 
hands  of  the  monopoly.  Assistant  Trade  Commissioner 
Klbert  Baldwin,  Warsaw,  reports. 


TOBACCO  MACHINERY  IN  USE  IN  GREECE 

The  cutting  of  tobacco  is  done  by  hand-moved  ma- 
chines for  the  most  ]mrt  in  Greece  but  these  are  grad- 
ually uiving  place  to  machine-cutters,  states  George 
\\  .  ( ^sborn,  cleik  to  American  consul  at  Athens.  To 
some  extent,  ciuarc^tes  are  made  by  hand  but  there 
is  a  madual  change  in  favor  of  machinery  ecpiipment 
and  the  greater  ])art  of  the  cigarette  ])roducticm  is 
machine-made. 

There  are  about  'UO  tobacco  manufacturers  in 
Gieece  us'ng  about  250  cuttini*"  machines,  utilizing 
neailv  1000  horse])ower.  The  machines  in  use  are  run 
I  V  eh'ctrieity  with  small  motors  of  from  two  to  three 
hoise)>ower.  Where  c^lectricitv  is  not  available,  power 
from  internal  combustion  entrines  is  uscmI,  employing 
either  kerosene  or  gasobne  for  fuel.  Each  machine 
employs  a  mechanic  and  two  assistants  and  including 
packers,  cutters,  etc.,  may  renuire  twenty  employees 
to  caie  for  the  out]»ut,  half  of  which  are  usually 
women. 


22 


44th  year 


Say  You  Saw  It  in  The  Tobacco  VVobld 


June  15,  1924 


Tobacco  Merchants'  Association 


5   Beekman  Street 


Registration  Bureau,  new  yom:  citt 


Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration       (see  Note  A), 

Search  (see  Note  B), 

Transfer, 

Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A-An  allowance  of  $2  will  be  made  to  memberi  of  the  Tobacco  Mer- 
thants'  Association  on  each  registration. 

Note  B-If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21).  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirtyone  (31).  an  additional  charge  o*  Jwo  l>oH«rs 
($2  00)  wiil  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
nui'de  for  every  ten  (10)  additional   titles  necessarily  reported. 

REGISTRATIONS 

LA  SOLONGA:— 43,809.    All  tobacco  products.    May  1,  1924.    The 
Mochlc  Litho.  Co..   Inc.,   Brooklyn,  X.  V. 

GONZALEZ  &  ULFE:— 43,810.     For  cigars.     May  23,  1924.  Gon- 
zalez &  Ulfe.  Brooklyn,  X.  V.  ,       ,  t 

UTICA  CLUB :— 43,812.     For  cigars,  cigarettes  and  tobacco.    June 
2.  1924.     The  West  End  Cigar  Co.,  Red  Lion,  Pa. 

AIM  HI:— 43,813.  For  cigars.  April  17,  1924.  The  American 
Mercantile    Co.,    Kansas    City,    Mo. 

FLINT  HEAD: — 43,814.  For  all  tobacco  products.  June  2,  192% 
The  American  Litho.  Co..  Xew  York,  X.  Y. 

COON  HUNT:— 43,815.  For  cigars.  June  0,  1924.  Ihe  X.  U. 
Swift  Cigar  Co.,  Hellam,  Pa. 

DELTA  SIGMA:— 43,816.  hor  cigars.  June  6,  1924.  The  Mi- 
Wauki  Cigar  Co.,  Milwaukee.  Wis. 

TRANSFERS 

PON  BRUNO:— 28,835  (U.  S.  Tobacco  Journal).  For  cigars,  cig- 
arettes, cheroots,  and  tobacco.  Registered  May  6,  1904,  by  Hey- 
wood.  Strasser  &  Voigt  Litho.  Co.,  Xew  »k.  Transferred  to 
The  Fritz  Bros.  Co.,  Cincinnati,  Ohio,  on  May  14,  1904,  and  re- 
transferred  to  Esberger  &  Bischoff,  Cincinnati,  Ohio,  on  June  2, 

1924. 
GEMITA:— 32,403    (Trade-Mark    Record).      For    cigars,    cigarettes 

and  tobacco.     Registered  October  31.  1906,  by  O.  L.  Schwencke 

Litho.   Co.,  Brooklyn,  X.   Y.     Transferred  by  the   Moehle  Litho. 

Co..  successor  to  O.  L.  Schwencke  Litho.  Co.,  to  Mazzio  &  Agl^ 

ano.   Thiladelphia.   Pa.,  on  June  5,   1924. 
QUEEN  CAROLINE:— 17.409  (Trade-Mark  Record).     For  cigars. 

Registered  January  20.  1897,  by  L.  Levy  &  Son,  Xew  \ork  City. 

Transferred  to  Spector  Bros.,  Chicago,  111.,  and  re-transferred  to 

George  Finzelber.  Chicago.  111.,  on  May  22.  1924. 
RENEWAL  REGISTRATION 
MONTEBELLO:— 43,811.      For    cigars,    cigarettes,    tobacco.     May 

26,  1924.    Jacob  Stahl.  Jr..  &  Co..  Xew  York,  X.  Y.     (Originally 

registered  on  September  20,   1902.) 

LUCIFER  AND  GAS  THE  TWIN  TOBACCO 

LIGHTERS 

Aftiordiiig  to  one  of  Ww  laruest  ci^ar  store  cent- 
paiiies  in  the  country,  it  costs  nearly  three  times  as 
much  to  light  the  cigars  and  cigarettes  of  its  custom- 
ers with  matclies  as  it  does  with  gas.  Tliis  comi)any 
spends  a])proxiniately  s):300,f)0()  a  year  on  the  little  pa- 
per match  hooks  which  it  gives  away  gratis,  and  only 
about  $9000,  or  $750  a  month,  on  gas  flames. 

This  means  that  your  corner  cigar  store  is  burn- 
ing three  to  four  cubic  feet  of  gas  every  lumr  at  a  cost 
of  slightly  more  than  fifty  cents  a  month.  The  little 
burner  with  the  gas  flame,  which,  with  the  passing  of 
♦h$  wooden  Indian,  is  now  the  m(?st  outstanding  char- 
acteristic of  the  ''tobacconist,"  iws  survi^ttH  all  oth^r 
forms  of  cigar  lighting. 


RIBBON  GUM 

TRAGACANTH 

Ghe  Finest  Stualities 

A.  D.  SMACK   CO. 


80  JOHN  STREET 


NEW  YORK  CTTY 


ALLIED  TOBACCO  EXHIBITORS'  ASSOCIATION 
RECEIVES  TOBACCO  MERCHANTS  ASSOCIA- 
TION ENDORSEMENT  FOR  COMING  EXPOSI- 
TION 

June  10,  1924. 

Mr.  Joseph  F.  C'ullman,  Jr., 
Mr.  Henry  M.  Duys, 
?Jr.  Samuel  W.  JAnine, 

Committee,  Allied   Tobacco   Kxhibitors'   Associa- 
tion, 
Xew  York,  X.  Y. 

Dear  Sirs: 

Keferring  to  the  i)etition  signed  by  exhibitors  at 
the  Tobacco  H\positi(ni  held  i)i  this  city  last  January 
and  ])resented  by  you  as  a  ccmnniltee  representing  the 
Allied  Tobacco  Exhibitors'  Association,  in  which  this 
a.-S(xiati<ni  has  been  ])etitioned  to  endorse  future  to- 
bacco expositions,  permit  me  to  say  that  1  have  h^mx 
authorized  by  our  Executive  Committee  to  advise  you 
that  the  coming  exposition,  which,  as  we  are  informed, 
i.s  to  be  held  during  the  week  of  January  19  to  24, 
1925,  un<ler  the  auspices  of  your  association,  is  heartih 
endorsed  by  this  association. 

As  regards  future  expositions  following  the  ex- 
position to  be  hehl  next  January,  we  feel  that  it  wouhl 
be  premature  at  this  time  to  reach  any  conclusions  or 
to  express   any  opinion. 

AVhatever  (mr  attitude  has  been  with  respect  to  the 
two  ex])ositions  previously  held,  it  is  clearly  apparent 
from  the  statements  presented  to  us  that  there  is  a 
geimine  desire  on  the  part  of  those  that  have  exhibited 
at  the  last  two  expositions  to  give  such  enterprise 
a  fair  trial  under  the  auspices  of  the  Allied  Tobacco 
Exhibitors*  Association,  an  organization  of  eminently 
re})resentative  tobacco  men  formed  for  that  purpose. 
Under  these  circumstances,  and  in  the  hope  thai  ii  may 
prove  a  comp'ete  success  and  result  in  lasting  beneiits 
to  the  entire  industry,  we  are  (mly  too  happy  to  extend 
our  heartiest  endorsement  of  the  coming  exposition  to 
be  held  next  Januarv  at  the  Grand  Central  Palace,  Xew 
York  City. 

Willi  our  very  best  wishes,  v^m  «», 
Hespectfulty  yours, 

Tobacco  Mkrchaxts  Assoctatiok  m 

THE  r.  S., 

By  (Sgd.)  Chas.  DrsHKiiTD, 

Mauafi'iug  Director. 


WERTHEIMER  OFFERS  SUGGESTION  FO^  STIMU 
LATING  CIGAR  CONSUMPTION 
In  an  ctTort  to  stimulate  the  consumption  of  cigar- 
among  those  engaged  in  and  connected  with  the  cigar 
industrv,  some  of  the  Baltimore  cigar  manufacturer* 
will  shortly  start  to  distribute  small  2  x  aVa  b'«tters^ 
bearing  the  following  mes.sage: 

AVheii  you  feel  like  smoking 

Patronize  the  Ckuk  Industry 

It  hel])s  Ytm! 

** Smoke  Cigar.s'' 

to  evervone   thev  come  in  contact   with  who  dcrfVij- 

anv  beneftt   from  the  cigar  indur^try.     These  blottei 

will  also  be  enclosed  in  the  mail  that  these  »ttMUta<*^ 

lurers  send  to  ])eo|)le  with  whom  they  deal. 

The  idea  behind  this  plan  (.liginated  wftTi  Mrtro; 
Wcrtheimer.  of  Wertheimer  Brot tiers,  Baltimore,  wli 
offers  it  as  a  suggestion  that  might  be  followed  wit., 
profit  by  everyone  in  the  cigar  business. 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  of 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co., 
24  Vine  St.,  gp'Afti^' 

DESHLER,  OHIO.    ^-•«^'«'^ 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAR    PASBACH,  Pncs. 


U.A.VOICC.SccY.  SGcnl.Manacen 


9)AEBm«QVpilD£ 


.i^ LITHOGRAPHING  CO.inc.^;^ 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

CIGAR  LABELS -CIGARBANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


The  Standards  of  America 

Lorillard's  Snuff,  :  Est.  1760 
Rail  Road  Mills  Snuff,  Est.  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OP  THE  OLD  ORKUNAL 


Maccobops  —  1K.appees  —  High  Toasts 
\S,trong.  Salt,  Sweet  and  PlainSeotcha 

MANUFACTURED    BY 

CEOld  W.  HELME  CO.,  HI  Fifft  Aw.,  Htw  Ywi 


Bey  wood,  Strasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  111. 


Cigar  Labels,  'Bands  and  Trimmings 
of  Highest  Quality 


Perfect  Lithography 


Afl^ericanT^ox  S»pplv  C^ 


2309  Riisseli  Street 


Detroit,  Mich. 


Corner  of  Gratiot  Street 


Exclusive  Sellino  A6en1s  Tor 

TTC:  CALVERT  LITHOGRAPHING  CO. 


StffCE  1870 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sote  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


CAN  NOW  GET 

DILIS  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


J.G.DILL    CO. 
RICHMOND,  VA. 

HIGH  GRADE 
SMOKING     TOBACCO. 


JULY  1,  1924 


H!ii|l!l||lllipi!||ll|l|!' 


Meet  The  Man 
Who  Handles  Manilas 


Constantly  throughout  the  country  now 
there  is  inquiry  for  the  better  cigars  from 
the  Philippines. 

Smokers  are  becoming  more  apprecia- 
tive of  Manilas. 

They  can  see  the  quality. 

They  realize  how  great  the  value  is. 

All  long  filler,  strictly  hand  made  by  the  Spanish  method,  Manilas 
challenge  comparison  with  more  expensive  cigars  from  other  places. 
Mild,  free  burning,  piquant,  Isabela  tobacco  appeals  to  men  who 
know.  Filipino  makers  excel  in  workmanship.  Manila  cigar  factor- 
ies are  as  fine,  clean  and  sanitary  as  any  m  the  world. 

Manila  popularity  is  not   confined  to 
Class  A. 

Live  dealers  find  it  profitable  to  feature 
dependable  brands  in  various  sizes. 

Placing  Manilas  in  the  show  case  puts 
money  in  the  retailer's  pocket. 

Build  Business  On 
Standard  Brands 

LUl  of  Manila  factories  on  application. 

Names  of  importers  cheerfully  given. 
Fw^nr  mformation  supplied  on  request. 

Manila  Ad.  Agen^t 
(C.  A.  Bond,  Mgr.) 
15  William  St., 
Y«ACity 


ill  iimi'iin 

111  'IHlliy 


RY 

JUL  3  5t924  ~l- 


U>  S.  Departmei  g  if  Agriculture 


SCRAP  GUI  TER 


AND 

SEPARATOR 


A  Scrap  Cutter  and 

that  really  does  sepaw^ 


tVrite  for  tfescriptWe  m^^f 
and  new  priew 


Cigar  Manufacturers  Making 

Short  Filler 

CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

Twenty  years  giving  satisfaction  right 

along 

HAS  A  FINE    AROMA 

CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 


Baker  Tobacco  and  Cigar  Machinery  Company 


YORK,  PENNA 


Hiiiiiiiiiiiiniiiiiiiimi 


PUBLISHED  ON  THE  ISIAND  I5T2  0FEACH  MONTH  AT  236  CHESTNUT  ST.  PHILA., PA. 


<-»-ife. 


July  1,  1924 


Sap  You  Saw  It  in  The  Tobaccjo  World 


44th  year 


.^'  \ 


The  Best  €Z  I 


are  Packed  in 


WOOD£N    BOXES 


/rrrmswfAft,,  .'.-,.^rW^^ 


At  the  Gateway  to  the 
Playground  of  the  World 

This  gigantic  sign,  250  feet  long  and  30  feet 
high  standing  on  the  Meadows  of  Atlantic 
City,  within  a  mile  of  the  drawbridge,  will 
hammer  home  again  and  again  to  the  millions 
of  people  who  visit  this  famous  resort  the  fact 
that  "The  Best  Cigars  Are  Packed  in  Wooden 
Boxes". 

Why  not  pack  your  cigars  in  Wooden  boxes 
and  reap  the  benefits  of  this  campaign? 

Haven't  you  too  noticed  that  already  W&fy' 
body  is  saying,  "The  B^  Cigars  Are  Pacl^d 
in  WocMien  Boxes". 


JTk- 

#rnothi 


After  all 
nothing  satisfies  like^ 
a  good  cigar       ^ 


''The  Best  Cigars  are  Packed  in  Wooden  Boxes 


99 


SHEIP 

& 

VANDEGRIFT 

INCORPORATED 

NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

QUALITY  AND  SERVICE 

812-832  N.  Lawrence  St  Philadelphia,  Pa. 


FOR  GENTLEMEN  OF  GOOD  TASTE 


SANFEtlGE 


MURIEL 

The  Cigar  of  Excellence 


Mr.  Dealer: 

Displaying  and  featuring  Muriel 
Cigars  help  you  make  new  friends. 
Those  new  friends  help  you 
make  others.  All  of  them  help 
increase  your  business  and  make 
more  money. 


ZI^ 


2    f^>r    15^ 


/f 


V. 


%A 


ELVERSO 


^^It  takes  a  Muriel 
to  match  a  MurieP ' 


Made  by 

P.   LORILLARD   COMPANY 

Established  in  1760 


THE  DEISEL-WEMNER  CO. 


Nakeis 


UNA,  OHIO 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


July  1,  1924 


■  ■  ri  ■  ■  ■  ■  *■■■■■■■■ 

■  ^■■■■■■ifSSSISS!' 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 


I  ESSE  A.  BLOCH,  Wheeling.  >y.  V« 


^"""^^  Headquarters,  S  Beekman  Street,   New   \ork  City. 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W    D.  SPALDING,  Cincinnati,  Ohio^ 
CHAS.  B.   VVITTROCK,  Cincinna   ' 
GEO.  E.  ENGEL.  Covington^  Ky.  , 

WM     S    GOLDENBURG.   Cincinnati,   Ohift 


OiAS.  "b/Vv  ITT  ROCK,  Cincinnati.  Ohio.. ,.„«,... »...,. *  Trel'su^er 

.Secretarf 


•#■.«•»♦*  •»**»«««f»'ii*  ■ 


THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 


CHAS,  E.  LONC.  Lancaster.  Pi. 
A.  W.  KALRCIIKR,  CliicaRo,  III 
W.  .S.  FILLER,  Haru..r«l.  ('(»nB, 
U  II.  WOLT,  LaocMter,  Pa. 


«#•«•#»+• 


............ ..,^.,^«.M^Vice-Presiaont 

..............„..*»«.»..««. ..-Trtasuref 

.Secretary 


»  f  *  »•  ♦*•*#=*•  a-^ntm-f*^  *  • 


TOBACCO  SALESMEN'S  AWOClAf ION  OF  AMEHtCA 


SIDNEY  J.   FREEMAN   ,,.♦....*.«♦»«». r»«»***»^»*t 

JACK    ECKSTEIN    ,.,,»«„.,.»„*.,.*».«>.,•». 

SAM.   FORDIN    ...,,,......•.«•»*.••••••••••••»*••••••••••« 

MAX    BERLINER •     

LEO  RIEDERS.  30  W««  IJWfc  Slr«t,  Htw  Ywk  City  Secretary 


President 

.1st    Vice-President 

.24    Vice-President 

.Treasurer 


»»■««»•• ««••«•* < 


NEW  YORK  CTGAR  MANUFACTURERr  ^ARD  OF  TRABE 


JOSEPH   WINWCK    . 
SAMUEL  WASSERMAN    ...   , 
ARTHUR  WERNER.  SI  Chamber* 


Vice-President 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  c«nt8  (75c.)  payable 
strictly  in  advance. 


FOU    SAI^E 


FOR  S  \LE— TEN  BALES  OF  FLORIDA  WRAPPERS   14  to  18 
inch.     Light  colors.    A  bargain.    More  than  I  can  use.    Ldwards 

Cigar  Co.,  Americas,  Ga. __^____^— ^^_ 

0\E    HUNDRED   CASES    GOOD   CLEAN    SIFTINGS.     Address 
'    John  H.  Baker  Tobacco  Co.,  Queen  and  York  Streets,  \ork.  la. 

WISCONSIN  TOBACCO  FOR  SALE.— Approximately  m  cases 

1918    1919    1920  and  1922  Southern  Wisconsin  tobacco.     Samples 

at    Rockdai;.    Dane    Co.,    Wis.     L.    G.    Anderson.    2127    Iowa    St., 

Ch icago,  111. _____^_^__^_^— -^^^_ 

BUSINESS  OPPOUTUNITY 


MonKRM  FOIJIPPED  FACTORY.  Desirably  located.  State  of 
''^?ennsylva?ia.  Steam  heated.  Capacity  1(K),000  minimum,. 200.UO0 
maximum  Producing  good  workmanship.  Scale  of  price  right  for 
li-cent  line.  Actively  operating  at  present  with  good  organization. 
Rent  reasonable.  Further  details  on  mqu.ry.  Address  Box  4d4. 
care  of  "The  Tobacco  World." 


SITUATION   WANTED 


A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
''  ^wiTh  InTtfative  and  executive  ability  to  handle  large  factory  or 

factories,   capable  of   starting  chain  of  ^f  <i}^""VnWco%Vorrd  " 
position  shortly.    Address  Box  Z.  care  of    The  Tobacco  World. 


The  Tobacco  World 


Established  1881 


VOLU.ME  44 


JULY  1,  1924 


No.  1! 


TOBACCO  WORLD  CORPORATION 

Publishers 

Bobart  Bishop  Ilankins.  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 


Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street, 

Philadelphia,  Pa. 


Entered   as    secondclass    mail    matter,    I^ecember   22^  1909     at    the    Post 
Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:    United  States.  Canada,  Cuba  and  Philippine  Islands,  $2 
year.     Foreign,  $3.50. 


00  a 


.lIlimilllllHlllllllMlllinilHMUIMMlUM""""'"'""" 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  F^I;AVOM^^  ^^^^^^  ^^^  ^  ,^  ^^.,.,,„ 

and  Impart  a  most  palatable  flavor 

tUVORS    FOR    SMOKING   and   CHEWING   TOBACCO 

nUES  &.  BRO.,  92  Reade  Street.  New  York 




NATURAL  BLOO 

D/fe  &Qar  of  Qaaliltf^ 


«•*«■••**••••* 


New  York  City.. Secretary  and  Treasurer 


122    SECOND     AVENUE 
NEW  YORK  CITY 


July  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


A  Name  You  Know 


with  a  reputation  main- 
tained by  the  world^s 
largest  manufacturer 
of  High  Grade  Cigars. 


ci  ci^arjiouU  like 


••ooooooo^ 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


July  1,  1924 


WAITT  &  BOND 


Bl 


ac 


J^stone 


CIGAR 


Havana 


Filler 


jibsolutelp! 


LA  MEGA 

Clear  Havana  Cigar 

MADE-IN-BOND 


LA  MEGA  is  made  only  in  the  finei  grades. 

More  than  50  shapes  and  sizes  to  select  from. 

Prices  ai»d  terms  cheerfully  furnished  upon  application. 

V.  GUERRA,  DIAZ  &  CO. 

TAMPA,  FLA. 


Cigar  Manufacturers  Association 

of  Tampa 

COMPRISES  ALL  OF  THE  LE ADDING  and  %EP- 
RESENT JTIVE  CIGJR  MAN UFJCTUTiERS 
IN  TAMPA,  UNITING  IN  THE  THREE-FOLD 
EFFORT  OF: 


lA"»Bene(iting  ouf  Members. 

2nd— Maintaining  the  high  standard  of  "Tampa** 
workmanship  by  seeing  that  our  labor  is 
justly  treated. 

^d — Protecting  the  dealer  and  the  consumer 
against  unscrupulous  methods  of  others  by 
issuing  to  our  members  the  following  "  Iden- 
tification "  Stamp : 


Get  the  Utmost  in  SALES  and  ADVER- 
TISING  Values  from  your  Cigar  Containers  by 
Packing  Your  Brands  Exclusively  in  Wooden 
Cigar  Boxes. 

We  Manufacture  Quality  Cigar  Boxes  and 
render  prompt  Service. 

PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 

PHILADELPHIA,  PA. 


This  stamp,  on  each  box,  is  }four  guarantee  that  the  goods 

are  manufactured  in  Tampa— of  "Tampa"  qualitrf 

and  workmanship— DEMAND  IT 


hH  PAUNA 


CIGAR 

IT'S  JAVA  WRAPPED 


i:=i:::sisBCii4 


Volume  44 


THE  TOBACCO  WORLD 


Number  13 


EaUblialied 
1881 


A  SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPHIA,  JULY  1,  1924 


Foreign  $3.50 


EDITORIAL  COMMENT 


---gHILE  the  May  cigar  production  figures  leave 
\fj^  much  to  be  desired,  the  fact  remains  that 
there  lias  certainly  been  an  improvement  in 
the  month  of  June  if  credence  is  to  be  given 
to  the  many  favorable  reports  from  manufacturers, 
jobbers  and  retailers. 

AVe  met  a  Chicago  retailer  the  other  day  who 
stated  that  his  business  this  year  was  100  per  cent, 
ahead  of  his  business  for  the  same  period  in  1923.  We 
asked  him  how  he  did  it,  and  his  reply  was  that  he  had 
determined  to  double  his  business  in  1924  and  that  hQ 
simply  went  aliead  and  did  it  by  working  day  and 
night. 

A  salesman  who  has  been  on  the  road  for  several 
months  selling  the  cigar  manufacturing  industry  is 
tnrning  in  orders  that  have  astounded  his  employers. 
When  asked  how  he  did  it,  the  reply  was  similar  to 
that  of  the  Chicago  retailer;  he  said  he  had  made  up 
his  mind  that  there  was  business  if  the  man  went 
after  it  hard  enough  and  persisted  in  his  efforts.  He 
says  the  results  have  fully  justified  his  theory. 

The  cigar  brands  that  are  most  in  demand  and  the 
factories  that  are  busiest,  are  those  that  are  maintain- 
ing their  advertising.  This  is  merely  a  foim  of  per- 
sistent selling  effort. 

There  is  eveiT  indication  that  another  thirty  to 
sixty  days  will  see  a  great  improvement  in  the  cigar 
business.  If  reports  are  to  be  believed  stocks  are  low 
and  must  be  greatly  increased  to  meet  the  fall  de- 
mand. , 

Under  present  conditions  it  may  seem  out  of  place 
m  reflect  that  buviiig  in  all  the  branches  of  the  trade 
lias  been  more  or 'less  on  a  ''hand  to  mouth"  basis,  and 
that  any  sudden  impetus  to  the  cigar  business  may 
find  manv  unable  to  take  advantage  of  their  opportuni- 
ties. Lithographv  cannot  l>e  produced  overnight,  and 
cigar  box  lumber  cannot  be  transported  by  airplane,  or 
the  skilled  labor  necessary  to  finish  the  box  developetl 
on  instant  notice.  ^  ^ 

We  believe  that  the  cigar  Irasmcsw  will  veiy  ^fl- 
iiitely  be  on  the  upward  trend  in  a  short  time,  and  it 
hehooves  every  branch  of  the  industry  to  carefully 
watch  developments  and  be  prepared  to  take  advan- 
tage of  them. 


HE  "go-getters"  of  York  County,  Pa.,  are 
demonstrating  that  it  isn't  so  very  difficult  to 
sell  cigars  if  the  merchandise  is  right.  Y'^ork 
County  has  always  had  the  reputation  of  be- 
ing the  home  of  the  five-cent  cigar.  Since  the  ^yar 
they  have  passed  through  lean  years  due  to  the  diffi- 
culty of  making  a  good  cigar  to  retail  for  five  cents. 

"But  by  "keeping  everlastingly  at  it,"  they  have 
again  hit  the  road  to  better  times.  They  are  putting 
out  merchandise  that  is  made  with  the  utmost  care  ami 
that  gives  the  consumer  full  value  for  his  nickel  or 

dime. 

The  trade  is  beginning  to  recognize  the  merit  of 
this  group  of  manufacturers  and  their  products,  bo- 
cause  they  see  the  smoker  duplicating  on  the  brands. 
The  smoker  is  the  court  of  last  resort.  Therefore, 
business  is  better  in  York  County  because  the  Y^ork 
County  manufacturers  have  made  it  their  business  to 
sec  that  husiiiess  IS  better, 

CJ3    C33    CP 

[JTjAXS  for  the  tobacco  show  are  progressing 
and  it  is  encouraging  to  note  the  trade  inter- 
est that  seems  already  aroused.  All  branches 
seem  to  be  watching  the  development  of  the 
1925  show  and  it  seems  safe  to  predict  that  it  will  ex- 
ceed in  every  way  the  two  previous  endeavors. 

The  endorsements  which  the  P^xhibitors'  Associa- 
tion has  received  will  carry  much  weight  with  the  in- 
dustrv  in  general,  and  it  is  only  fair  that  the  exposi- 
tinii  idea  for  the  tobacco  industry  should  have  a  fair 
trial  under  most  favorable  circumstances. 

We  believe  that  the  coming  show^  is  going  to  hav« 
every  advantage  that  can  possibly  be  obtained.  For 
this  reason  alone  there  is  greater  interest  than  ever 
before  in  the  undertaking.  But  iri  any  event  this  192') 
tobacco  show  will  surely  settle  the  question  of  whether 
such  a  proposition  can  l>e  made  a  successful  annual 

event  or  not. 

Meanwhile  let  every  one  in  the  industry  put  forth 
their  utmost  effort  to' make  the  1925  exposition  an 
iinqualified  success.  If  a  billion-dollar  industry  can't 
do  it,  there  is  something  radically  wrong  in  the  indus- 
try, or  with  it,  or  both. 


44th  year 


THE  TOBACCO  WORLD 


July  1,  1924 


July  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


9 


DUSEL,  GOODLOE  &  COMPANY  BUYS  DUNCAN 
&  MOORHEAD  BUSINESS 

At  the  offices  of  Dusel,  Goodloe  &  Company,  last 
week  aimuuiicemeiit  was  made  that  that  firm  had  closed 
negotiations  whereby  they  would  take  over  the  busi- 
ness of  Duncan  &  Moorhead,  at  622  Chestnut  Street. 

This  deal  gives  the  firm  of  Dusel,  Goodloe  &  Com- 
pany, the  distribution  of  the  largest  selling  brands  in 
the  East,  including  many  clear  havanas. 

While  the  Duncan  &  Moorhead  business  will  be 
conducted  hereafter  under  the  management  of  Dusel, 
Goodloe  &  Company,  it  will  be  operated  entirely  sep- 
arate from  the  North  Seventh  Street  business.  No 
changes  in  the  policies  of  the  two  companies  is  con- 
templated at  present. 

FRANK  M.  TELLER  DIES 

Frank  M.  Teller,  who  was  a  prominent  cigar  man- 
ufacturer in  this  city  for  many  years,  died  at  his  home 
in  the  Hotel  Majestic,  on  Saturday,  June  14th,  follow^ 
ing  a  stroke  of  apoplexy  several  months  iigo.  Mr.  Tel- 
ler was  at  one  time  connected  with  the  firm  of  Frank 
M.  Teller  &  Company. 

Funeral  services  were  held  on  Monday  from  the 
residence  of  his  sister,  Mrs.  Fleischer,  2223  Green 
St  rcet. 


BAYUKS  OPEN  AllOTHER  FACTORY  IN  NEWARK 
Bayuk  Cigars,  Incorporated,  have  opened  an* 
other  factory  in  Newark,  making  their  second  in  that 
city.  The  new  factory  is  located  at  84  Madison  Street, 
anil  is  a  three-story  building.  This  addition  to  the  al- 
ready large  chain  of  factories  operated  by  this  firm 
will  iiel])  meet  the  steadily  increasing  demand  for  Ba- 
yuk products  in  this  territory. 


YAHN  &  McDonnell  acquire  new  show 

WINDOW 

A  new  show  window  has  been  ])laced  in  the  Chest- 
nut Street  side  of  the  Adelphia  Hotel,  in  back  of  the 
cigar  stand  which  is  operated  by  Yahn  &  McDonnell. 
The  window  will  be  ready  for  use  within  a  ver>^  few 
days  and  should  he  an  aid  in  securing  more  sales  f<^ 
til  is  excellent  stand. 


GATES  VISITS  PHILADELPHIA 

Samuel  T.  Gates,  vice-president  of  the  Webster 
Cigar  Company,  Detroit,  Mich.,  called  at  the  offices  of 
Dusel,  Goodloe  &  Company,  who  are  distributors  for 
the  '*  Webster '*  cigar  in  this  territory,  last  w^eek.  Mr. 
(lates  was  returning  from  Atlantic  City,  and  dropped 
in  to  discuss  conditions  and  prospects  for  his  brand. 

CIGAR  FACTORY  BUILDING  SOLD 

The  five-story  cigar  factory,  recently  operated  by 
the  (ieneral  Cigar  Company,  at  1147-1153  North  Fourth 
Street,  this  city,  has  been  conveyed  to  the  Boyal  Pio- 
neer Paper  Box  Company,  subject  to  a  first  mortgage 
of  $140,000. 


LICHTY  RETURNS  TO  HIS  DESK 
Ben  U.  Lichty,  president  of  Otto  ;Eisenlolir  & 
Brothers,  has  returned  to  his  desk  following  an  illness 
of  about  a  week's  duration,  when  he  was  confined  tu 
his  home  with  a  severe  attack  of  tonsilitis. 


UNITED-SCHULTE  MERGER  CANCELED 

Official  denial  has  been  made  by  the  head  of  the 
Schulte  Retail  Stores  Company,  that  a  merger  of  the 
United  and  Scliulte  stores  is  to  be  made.  It  was  stated 
that  although  negotiations  have  been  talked  over  from 
time  to  time,  thus  justifying  the  rumor,  the  plan  has 
now  definitely  been  called  off. 

Contrary  to  expectations,  how^ever,  the  stock  of  the 
Schulte  Company  has  advanced  in  price  in  the  market, 
following  the  announcement. 

HANIGAN  PURCHASES  FINE  BINDERS 
B.  N.  Hanigan,  of  the  East  Prospect  Cigar  Com- 
pany, has  just  recently  purchased  a  choice  lot  of  Con- 
necticut binders  for  use  on  his  popular  brands,  **Air- 
dale'^  and  ''Emilia  Garcia.''  These  brands  are  enjo;. 
ing  a  good  healthy  sale  and  becoming  more  popular 
dav  bv  dav. 


C'liarles  ^f.  Pleasant,  of  ''Antonio  and  Cleopatra" 
fame,  visited  their  Philadelphia  distributors,  Dusel, 
(ioodl(>e  &  Company,  yesterday. 


A  TIP  FOR  CIGAR  MANUFACTURERS 

An  article  from  the  Boston  News  Bureau  recite* 
the  cigar  preference  of  a  number  of  prominent  execu- 
tives in  the  tobacco  industry  but  the  article  concludeR, 
"Liggett  &  Myers  have  no  cigar  interests,  however, 
so  that  Mr.  Dula  abandoned  the  cigar  as  a  matter  or 
I)rinciple,  and  took  to  the  pipe,  whicli  he  fills  with  on 
of  his  own  products.*' 

Mr.  Dula's  principle  is  equally  applicable  in  tii 
cigar  manufacturing  industry. 


News  From  Congress 


_.        'AND 

Fe  D  E  R  A  L 


Departments 


Federal  Trade  Commission  Issues  Ruling  on  Misbranding 

Washington,  D.  C. 

HE  use  of  the  word  "Tampa"  on  cigars  not 

actuallv  made  in  that  citv  and  "Havana"  on 

c.gars  not  made  of  real  Havana  tobacco  will 

hereafter  be  deemed  an  unfair  method  of  com- 

])etition,  the  trade  is  warned  by  a  recent  decision  of 

the  Federal  Trade  Commission. 

The  decision  was  rendered  in  the  cases  of  C.  N. 
Bellinger,  of  Red  Lion,  Pa.,  dealing  as  C.  N.  Dellinger 
k  Company,  and  John  M.  Thomas,  of  Indianapolis, 
ilealing  as  the  Tampa  Ribbon  Cigar  Company.  Tlie 
commission  found  that  the  respondents  entered  into 
agreement  resulting  in  C.  N.  Dellinger  &  Company 
manufacturing  certain  cigars  which  later  were  labeled 
«m<l  branded  with  labels  furnished  by  the  Tampa  Ril>- 
luni  Cigar  Company,  which  is  a  distributor  of  tobacco 
products,  the  labels  containing  the  words  "Tampa" 
and  "Havana." 

According  to  the  findings,  the  word  "Tampa" 
when  used  on  lalwls  on  cigars,  is  understood  by  a  sul>- 
stantial  part  of  the  purchasing  ])ublic  to  indicate  that 
such  cigars  w^ere  manufactured  in  Tampa,  Fla.,  and 
that  cigars  branded  "Havana,"  give  the  impression 
that  the  tobacco  of  which  they  are  composed  was  grown 
Hii  or  imported  from  the  island  of  Cuba. 

The  orders  issued  by  the  commission  call  upon 
the  respondents  to  cease  and  desist  from  using  the 
wnrd  "Tampa,"  alone  or  in  combination  with  anyi 
•  ther  word  or  words,  in  labels,  brands  or  legends  on 
<  iiiars  or  on  the  containers  thereof,  or  in  advetise- 
inents  thereof  in  connection  with  the  manufacture  and 
sale  or  distribution  of  cigars,  if  such  cigrars  are  in 
fMct  not  made  in  the  citv  of  Tampa  or  the  Tampa  Dis- 
tiict  of  Florida,  and  from  using  the  word  "Havana," 
alone  or  in  combination  with  anv  other  word  or  words, 
i  <  labels,  brands  or  legends  on  cigars  or  on  the  contain- 
1 1^  thereof,  or  in  advertisements  thereof,  in  connection 
^^  th  the  manufacture  and  sale  or  distribution  of  ci- 
t:  IS,  if  such  cigars  are  not  composed  of  tobacco  grown 
ii!  and  imported  from  the  island  of  Cuba. 

•rice  Maintenance  Charges  Dismissed  by  Federal  Trade 

Commission 

The  dismissal  of  the  com])laint  against  the  To- 
l)i<ceo  Products  Corporation  and  the  Falk  Tobacco 
('  mpanv,  of  New  York,  and  the  Cincinnati  A\  hole- 
s.ile  Tobacco  Association,  its  officers  and  members,  of 
C  :icinnati,  has  been  announced  by  tlie  Federal  Trade 
r  amission.  The  complaint  charged  the  respondents 
^v  ;h  conspiracy  to  maintain  a  resaU'  ])nee  system  in 
tl     sale  of  tobacco  products. 

The  commission  points  out  that  the  dismissal  of 
tl's  case  has  no  effect  upon  two  other  cases  now  pend- 


FflOM  OUR  Washington  Bureau  $2ZAlbee  Building 


ing  against  the  Cincinnati  Wholesale  Tobacco  Asso- 
ciation. 

The  decision  of  the  commission  to  dismiss  the 
complaint  was  opposed  by  Commissioner  Thompson 
in  the  case  of  the  Falk  Tobacco  Company  on  the  ground 
that  the  Cincinnati  association  was  a  price-fixing  com- 
bination; that  the  Falk  Company  did  not  put  on  its 
direct  list  jobbers  outside  the  association,  unless  they 
were  approved  by  the  association  or  became  members 
of  the  association;  and  that  the  Falk  Tobacco  Com- 
}muy  refused  io  sell  those  who  did  not  maintain  prices 
as  required  by  the  association.  He  urged  that  an  or- 
der should  1x3  issued  requiring  the  discontinuance  of 
those  practices. 


Traffic  Problems  Being  Discussed!  at  Conference  Called  by 

Department  of  Commerce 

Decentralization  of  congested  areas  in  large  cities 
and  the  development  of  lesser  business  centres,  witi> 
consequent  expansion  of  parking  facilities  and  arteries 
of  travel,  is  being  given  earnest  consideration  l)y  a 
tratHc  safety  group,  formed  of  representatives  of  a 
number  of  national  organizations  interested  in  trans- 
portation and  highway  safety,  called  by  Secretary  of 
Commerce?  Hoover. 

City  planning,  ^fr.  Hoover  declared  at  a  recent 
meeting  of  the  organization,  has  an  important  part 
to  play  in  solving  the  traffic  problem  of  the  future. 
(/ities  are  constantly  Ix-ing  faced  with  the  necessity  of 
rehuilding  themselves,  and  it  is  proposed  to  formulate 
recommendations  which  will  enable  municipalities  to 
make  their  streets  more  usable,  both  to  meet  the  needs 
of  the  lu'esent  and  the  future. 

.V  nnml>er  of  problems  will  }yc  taken  up  for  consid- 
eration, including  the  possible  separation  of  grade  lev- 
els; cost  to  cities  due  to  congested  districts  and  re- 
sulting delay  in  movement  of  traffic;  classification  of 
streets  according  to  traffic  uses;  by-pass  routes  around 
conucsted  districts;  traffic  in  its  effect  on  shopping 
distiicts;  widths  of  streets  with  regard  to  the  type  of 
traflic  and  the  reduction  of  cro.^sing  hazards;  taxi- 
cab  "cruising"  as  a  contributing  factor  in  conges- 
tion, and  the  relation  of  traffic  to  the  bulk,  height  and 
use  of  Imildings.  It  was  brought  out  that  the  occu- 
])an1s  of  one  big  New  York  office  building  are  so  num- 
erous as  to  tax  the  traffic  capacity  of  the  subway  for 
neailv  an  hour. 

P>usiness  in  every  large  city  is  faced  with  the 
tralVic  problem  tcKlay.  Retail  stores  find  it  ilifficult  to 
])ro\ido  ])arking  space  for  their  patrons;  wholesalers 
and  others  find  it  difficult  to  receive  and  load  goods. 


10 


44th  year 


THE  TOBACCO  WORLD 


July  1,  1924 


July  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


11 


York  County  News 


York,  Peiiiia.,  June  28,  1924. 
ES— BUSINESS  IS  GOOD,  and  the  large  in- 
crease  in  the  production  of  cigars  m  York 
Countv  is  not  alone  due  to  the  progressive 
selling  programs  adopted  by  the  lork  County 
ciear  manufacturers,  but  to  the  fact  that  they  have 
conscientiously  looked  after  their  manufacturing 
mXds  as  well  as  used  great  care  in  the  selection  ot 
the  best  tobaccos  procurable,  to  make  a  quality  prod- 

'''*'  We  can  all  recall  the  time  when  scrap  filler  cigars 
were  made  from  filler  tobaccos  of  nondescript  type,  aiid 
cut  so  fine  that  a  great  portion  of  it  ^yas  dust,  but  to- 
day the  manufacturer  carefully  selects  and  prepares 
his  filler  tobaccos  and  cuts  it  in  large  size  pieces,  and 
puts  it  through  a  preparation  that  thoroughly  elimi- 
nates  all  dust  and  small  scrap,  so  that  the  scrap  fUler 
cii^ar  of  today,  smokes,  and  can  scarcely  be  detected; 
from  the  long  filler  cigar,  and  as  far  greater  possibili- 
ties are  available  in  the  blending  of  tobaccos  m  scrap, 
the  production  of  more  uniform  cigars  of  better  smok- 
ing quality,  is  made  possible.  .     ,  .    xi        i 

The  same  great  care  is  also  exercised  m  the  selec^ 
tton  of  wrappers  and  binders,  and  with  ihe  manufac- 
turers having  an  eye  always  open  for  ideas  and  the 
adoption  of  them,  for  the  bettennent  of  their  product, 
York  County  scrap  filler  cigars  are  bound  to  increase 
in  production  and  popularity. 

YORKANA 

E  B  Strickler  is  increasing  his  prmluction  on 
«Strickler's  Double  Quality'^  cigars  to  meet  the  de* 

mand.  .  i    i  •«. 

<*Strickler's  Double  Quality^^  cigars  are  packed  in 
a  vers-  attractive  and  novel  style  wood  box  of  fifty  ci- 
s>ars  'each,  with  special  tin  foil  flaps  printed  m  twp 
colors,  the  quality  of  this  cigar  being  m  keeping  with 
the  high  standard  of  this  concern.  ^  , 

Yorkaiia  Cigar  Company.— This  firm  is  specializ- 
ing- in  ^'Garcia  Triangulares^'  and  are  far  oversold  and 
constantly  increasing  production  in  their  endeavor  to 
keep  the  trade  supplied. 

EAST  PROSPECT 

A.  F.  Burg  reports  an  increased  demand  for  mfll- 

jalfoil  wrapped  cigars  under  his  brands,  '*Pinta," 

*'Spencer,''  ''Wilson^'  and  *Mohn  Carr.'' 

East  Prospect  Cigar  Company  are  enjoyfTtg  a  good 
trade  on  their  alwavs  popular  brands  ''Epco,''  *' Aire- 
dale'' and  ^'Emilia  Garcia."  The  **Epco"  brand  is 
i)ackcd  in  a  very  attractive  pocket  pack  of  five  cigars 
as  well  as  in  the  regular  wood  box  of  fifty.  These  ci- 
gars are  Avrapped    wdth    Sumatra    and    Shadegrown 

wrappers. 

RED  LION 

J.  C.  Winter  k  Company  are  mcTOftsfng  their  ^- 

rcadvlarjre  production  of  **0'San,''  ten  cents  and  up- 
wards: *'Skill,"  two  for  fifteen  cents,  and  ^'Cham- 
Dagne/'  five-cent  cigars,  to  meet  tlie  great  demand 
thcHo  brands  are  having. 

T.  E.  Brooks  &  Company  ftf«  neatly  oversold  on 
<*Canadian  Club"  and  ''Havana  Sweets"  cigars.  The 
new  factory  opened  by  this  firm  at  Windsor,  Pa.,  re- 
cently, under  the  personal  supervision  of  Mr.  Thomp- 
son, the  iunior  members  of  this  firm,  is  on  a  good  pro- 
duction basis. 


vidu 


A.  C.  Prey  &  Son  are  having  a  satisfactory  call 
for  their  ''Maud  Muller"  brand.  Vernon  D.  Frey,  of 
this  firm,  is  visiting  Omaha,  Neb.,  as  representative  of 
the  Lions  Club  of.  Red  Lion,  Pa.,  to  the  International 
Convention  of  Lions  Clubs  now  being  held  in  Omaha, 
Neb.  While  in  the  West  Mr.  Frey  will  visit  some  of 
their  distributors. 

Consolidated  Tobacco  Company  report  large  sales 
on  wrapper  and  filler  tobaccos. 

G.  A.  Strobeck  is  introducing  to  the  trade  a  Tri- 
angulares shape  cigar  under  the  "Gasco"  brand.  This 
cigar  is  packed  five  in  a  bundle  and  wrapped  in  an 
imported  transparent  vegetable  paper,  the  bundles  he- 
ing  arranged  in  the  box  in  a  very  novel  and  attractive 
manner,  and  should  have  a  big  appeal  to  the  consumer, 
as  a  five-cent  seller,  the  cigar  being  of  exceptional  qual- 
ity. 

W.  0.  Frutiger  &  Company  are  successfully  plac- 
ing on  the  market  a  new  small  Perfecto  cigar  under 
the  ' '  Victory ' '  brand.  This  cigar  is  Sumatra  wrapped, 
Havana  filled  and  meets  the  increasing  demand  for  a 
nickel  cigar  of  smaller  size  and  greater  quality. 

The  alterations  to  the  factory  of  the  Superior 
Cigar  Company,  made  necessary  by  the  damage  it  re- 
ceived in  a  terrific  windstorm  the  early  part  of  June, 
have  now  been  completed  and  this  firm  are  operating 
at  full  capacity. 

T.  L.  Adair  &  Company  are  receiving  a  big  vol- 
maQ  of  orders  for  "Argood"  and  '^El  Cortel"  cigars. 
The  new  concrete  road  to  be  built  between  York 
and  Dallasto\\Ti,  is  now  under  construction  and  will  be 
a  great  convenience  to  the  public,  when  completed. 
Until  completed  a  detour  is  in  effect  \4a  Yorkana  and 
Freysville  to  Rod  Lion,  and  repairs  are  being  made  to 
this  road  to  expedite  travel. 

Kelly  Cigar  Company  are  very  optimistic  about 
business,*  as  thev  have  recently  booked  some  very  largo 
orders  for  "Kellv"  cigars,  and  are  receiving  many  ui- 
(juiries  from  jobbers  who  desire  territory  allotted  to 
tliem  for  this  popular  brand. 

D  C.  Kaltreider  &  Son  are  making  increased  ship- 
ments of  "Apollo"  individual  foil  wrapped  cigars  lu 
their  jobbers. 

WINDSOR 
Herbert  L.  Smith  is  having  a  good  call  f<»i;  ''l^f- 
vana  R-rown"  and  "  Jaroiia"  Invincibles,  individually 
foil  wrapped. 

W.  PL  Snvder  &  Son  are  speeding  production  to 
meet  the  increased  demand  for  "Pre8cripti<m,"  "( oun- 
trv  Club"  and  "Dunora"  cigars,  and  are  packing  a 
good  portion  individually  wrapped  in  foil. 

Windsor  Cigar  Manufacturing  Company  are  ojH'r- 
ating  at  full  capacity  to  meet  a  big  demand  for  tli»'ir 
"Havana  Cadet"  brand. 

Jacobs,  Holtzinger  &  Company  are  enjoying  a  gnc^a 
volume  of  business  on  their  "El  Teano"  and  Lew 
Morris"  brands. 

DALLASTOWN 
The  Merchants  Cigar  Box  Company,  DallastoNNti, 
Pa.,  have  recently  installed  their  plant  with  the  la  -si 
improved  lock  corner  box  machinery  for  raanutactur- 
ing  Boitre  Nature  cedar  boxes,  for  which  there  is  m 
increasing  demand.  This  plant  is  one  of  the  lar^-^t 
and  best  equipped  cigar  box  factories  in  this  sect  I't^ 
and  is  under  the  efficient  management  ot  mw  . 
Sprenkle.  •  « 


^nn 


y 


y 


THE  BOND  SALESMAN 


^s  quiddy  ap- 

:iate  quali^. 

realize  that 


FRESH 


NOW 


IS  tne  gteatest 

tobacco  value 
evercffieiecL 


12 


44th  year 


THE  TOBACCO  WORLD 


July  1,  1924 


July  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


13 


DETROIT 


Peninsular  Company  Entertains  Sales  Force— Ed.  Halsey 

Enters  Jobbing  Field— Bob  Ellis  a  Visitor— Marcelino 

Perez  Products  Enjoying  Good  Distribution 

Here— "La  Palina"  Well  Advertised 


^  ^ 


Detroit,  Mich.,  June  25,  1924. 
USINESS  for  the  past  few  weeks  in  this  sec- 
tion has  been  somewhat  quiet,  although  the 
local  jobbers'  salesmen  report  their  customers 
are  buying  on  each  trip,  the  orders  are  small. 
Very  few  dealers  are  buying  deals  or  drop  shipments. 
Downtown  retailers  report  business  as  being  normal 
for  this  season  of  the  year.  The  employment  situation 
has  had  some  effect  on  the  trade  in  the  different  sec- 
tions of  the  city,  owing  to  automobile  plants  closing 
down  for  the  annual  inventory  and  vacation  period. 
This  condition  will  exist  for  the  next  few  weeks,  and 
there  is  no  cause  for  alarm  regarding  business,  for 
business  is  GOOD.  The  Employers'  Association  of 
Detroit  reports  a  decrease  of  2058  men  employed  dur- 
ing the  week-end.  The  aggregate  working  force  of  the 
firms  reporting  is  now  202,153. 

Local  cigar  manufacturers  report  business  as  be- 
ing (iOOD  for  the  summer  months,  and  their  proiluc- 
tion  keeping  pace  with  former  years  for  the  same  pe- 
riod. The  call  for  **Humo,»»  **Dime  Bank,"  ** Web- 
ster," '^Robert  Emmett,"  '*R.  G.  Dun,"  **E1  Javana," 
<*Pastoria"  and  '* Swift"  cigars,  all  of  local  manufac- 
turers is  increasing  dailv.  The  sale  on  *  *  El  Producto, ' ' 
**La  Palina,"  '^Popper's  Ace,"  **Dutch  Masters,*' 
** Chancellor,"  **Blackstone,"  *'San  Felice,"  **Cinco," 
''Ouesta  Rey,"  *^Planco,';  **Girard"  and  **Roi-Tan" 
cigars,  is  showing  steady  improvement. 

The  Peninsular  Cigar  Company  entertained  the 
sales  force  of  their  Toledo  branch  on  Saturday,  June 
14,  with  a  tour  of  inspection  of  the  Mazer-Cressman 
Cigar  Company's  local  plants.  Luncheon  was  served 
at  the  Statler  Hotel  for  the  Detroit  and  Toledo  boys, 
(.ater  in  the  afternoon  the  Mazer-Cressman  boosters 
attended  the  ball  game  between  the  Tigers  and  Yankees. 
Joe  Garv^ett,  vice-president  and  general  manager  of  the 
Peninsular  Cigar  Company,  was  the  master  of  cere- 
monies and  the  boys  pronounced  him  an  ideal  host. 

Steve  J.  Herz,  sales  manager  of  D.  Emil  Klein 
Company,  Incorporated,  manufacturers  of  **Emen- 
elo,"  ''Nottingham,"  **Bradfield,"  *' Charing  Cross" 
and  numerous  requested  private  brands,  was  with  us 
for  a  few  days  last  week.  When  asked  how's  business, 
Steve  was  all  smiles,  saying  it  was  excellent  and  that 
it  was  improving  in  all  territories.  He  said  he  was 
very  happy  over  the  many  fine  acxiounts  his  firm  was 
sending  and  that  he  was  receiving  fine  reports  from 
all  of  his  distributors  in  all  sections. 

Harry  Rogers,  of  the    H.    L.    Rogers  Company, 


manufacturers  and  importers  of  fine  leather  goods  and 
smokers'  articles,  and  the  United  States  agents  for  the 
famous  ''Peterson  Pipe"  .was  here  last  week.  Mr. 
Rogers  was  on  his  way  to  the  Pacific  Coast,  which  trip 
he  makes  several  times  each  year,  stopping  over  at 
all  the  leading  cities  en  route.  Mr.  Rogers  is  taking 
along  a  very  handsome  line  of  imported  metal  ash 
trays  and  stands  which  he  is  sure  will  find  a  ready 
market  with  all  dealers. 

Herman  Goldsmith,  of  L.  &  H.  Stem,  Inc.,  manu- 
facturers of  smoking  pipes  and  holders,  called  on  the 
trade  here  this  week,  showing  a  ver>^  attractive  line 
for  the  holiday  trade.  Joe  Mainzer,  who  is  the  old 
regular  for  this  territory  is  confined  to  his  home  ill,  so 
Herman  is  making  his  rounds  while  Joe  is  incapaci- 
tated. ^  ^^^     ^ 

Mr.  AMiitford,  of  the  Bradley  &  Hubbard  Mfg.  Co., 
Meriden,  Conn.,  makers  of  an  exclusive  line  of  sinok- 
ers'  articles,  worked  the  trade  here  last  week.  Mr.  AVhit- 
ford  was  showing  the  most  up-to-date  line  for  the  holi- 
day trade,  ever  shown  in  this  market.  According  to 
reports  he  sold  practically  every  dealer  some  of  his  va- 
rious novelties. 

Jack  Planco,  of  the  firm  of  Ruy  Suarez  &  Com- 
pany, manufacturers  of  ** Planco"  cigars,  called  on  his 
distributors  here  last  week.  Jack  reports  his  business 
is  increasing  in  all  sections  of  the  country. 

Bill  Reddling,  the  able  assistant  of  Bert  Johnson, 
has  returned  from  a  two  weeks'  vacation  spent  in 
Cleveland  and  vicinity. 

Ben  Jarrett  has  accepted  a  position  with  the  Con- 
tinental  Tobacco  Company,  and  >\dll  work  under  the 
supervision  of  Dick  Tobin,  who  has  charge  of  the  Con- 
tinental products  for  the  State  of  Michigan. 

John  W.  Merriam,  of  M.  Bustillo  &  Merriam, 
Tampa,  Fla.,  was  registered  at  the  Detroit  AHiletic 
Club  last  week.  John  reports  business  as  beini::  very 
good  all  along  the  route  covered  this  trip.  His  bi  rnds 
are  big  sellers  in  the  exclusive  clubs  throughout  the 
country. 

Matt  Behrman,  state  representative  of  the  :>  nzer- 
Cressman  Cigar  Manufacturing  Company,  was  a  uler 
at  the  home  office  last  week.  Matt  reports  the  ^izer 
products  as  growing  in  popularity  in  all  sections  '^  t"^ 
state.  On  his  recent  trip  he  closed  with  the  foil  ving 
firms  for  the  distribution  of  the  Mazer-Cressman  rrod- 
ucts  in  their  various  territories,  viz.:  Harry  ^.  v^ 
son  Company,  Flint;  Otto  Zigler  &  Company,  Lansing; 

(Continued  on  Page  16) 


MELACHRINO  cigarettes 
are  made  from  the 
choicest  and  most  carefully 
selected  Turkish  tobaccos 
grown,  and  because  of  their 
superb  and  unchanging 
quality,  they  have  had  no 
rival  for  forty-three  years. 

ORIGINAL 

MELACHRINO 

''The  One  Cigarette  Sold  the  World  Over'' 


EXHIBITORS*  ASSOCIATION   HOLDS  LUNCHEON 

Plans  for  the  next  Tobacco  Show,  to  be  held  in 
Grand  Central  Palace,  New  York  City,  next  January, 
were  discussed  at  an  informal  luncheon  held  at  the 
Hotel  McAlpin,  on  Thursday,  June  19. 

Asa  Lemlein,  business  manager  of  the  association, 
reported  on  present  conditions  and  progress  that  was 

being  made. 

All  those  present  pledged  their  hearty  co-opera- 
tion to  make  the  next  Tobacco  Exposition  a  great  suc- 
cess. 

Those  present  at  the  luncheon  were: 

Albert  Freeman,  S.  J.  Freeman  &  Sons. 

George  Messerschmitt,  Rochester  Folding  Box  Co. 

James  Regan,  Universal  Tobacco  Machine  Co. 

H.  J.  Goldwater,  National  Board  Tobacco  Sales- 
men. 

Henry  M.  Buys,  H.  Duys  &  Co. 

P.  V.  Hoyle,  Tobacco  Leaf. 

Charles  Bobrow,  Bobrow  Brothers. 

R.  V.  Craggs,  International  Cigar  Mach.  Co. 

B.  M.  Hanigan,  York  Co.  Cigar  Mfrs.  Assn. 

Thomas  F.  Sullivan,  U.  S.  Tobacco  Journal 

Judge  Henrv  H.  Hunter,  Retail  Tobacconist  Assn. 

Samuel  W.  Levine,  H.  Duys  &  Co. 

H.  A.  Cochrane,  National  Exposition  Company. 

Asa  Lemlein. 

Anthony  Coulopi^es,  A.  Coulapides,  Inc. 

Steamboat  Fulton,  Mgr.  Tobacco  Dept.,  N.  Y. 
American. 

Carl  Avery  Werner,  Tobacco  Leaf. 

Carlos  Pujol,  care  of  Cuban  interests. 

Fred  Hillman,  Tobacco  Record  Publishing  Co. 

Alfred  Orlik. 

J.  Culver  Wolfe,  Wm.  J.  Seidenberg  Corp. 


isf. 


James  J.  Head,  Benson  &  Hedges. 

Honorable  FeHpi  Toboado,  Consul-General,  Cuba. 

John  Laird,  Jr.,  Sport  Briar  Pipe  Co. 

Mr.  A.  Patrey,  Mr.  Pollack,  The  Retail  Tobaccoii- 

Edward  H.  Davis,  U.  S.  Tobacco  Journal. 
Henry  Heney,  East  Prospect  Cigar  Co. 
Mr.  Klein. 


Recent  additions  to  the  list  of  exhibitors  for  the 
coming  Tobacco  Industries  Exposition,  are  as  follows : 

iVmerican  Lithographic  Co. 

Bahnson  Brothers 

Brunhoff  Mfg.  Co. 

Connecticut  Valley  Tobacco  Assn. 

E.  P.  Cordero  &  Co. 

Cullman  Brothers 

H.  Duys  &  Co. 

S.  Frieder  &  Son 

S.  J.  Freeman  &  Son 

Josephson  Brothers 

Rochester  Folding  Box  Co. 

Chas.  J.  Waxelbaum  &  Co. 

Tobacco  Merchants  Association 

United  States  Tobacco  Journal 

Tobacco  Trade  Journal 

Tobacco  Leaf 

Retail  Tobacconist 

Carl  Upmann 

A.  Coulapides,  Incorporated,  is  the  most  recent 
acquisition  and  this  progressive  young  cigarette  manu- 
facturing firm  is  planning  to  put  on  an  exceptionally 
interesting  exhibit  that  will  be  of  great  educational 
value  to  the  public  as  well  as  the  trade. 


14 


44th  year 


THE  TOBACCO  WORLD 


July  1,  1924 


==r^^^X» 


Business  Building 

By  A  Trained  Business  Man  Ano 

Advertiser 

WRITTEN  ESPECIAUY  TOR    THE  TOBACCO  WORLD   BTA-CP 

ALL  BISNTS  NtSKRVCO 


WAS  mightily  interested  in  a  rambling  talk 
some  travelling  salesmen  had  together  in  a 
Pullman  smoker  the  other  evening. 

Of  course  they  talked  business.  What 
else  would  you  expect  salesmen  to  discuss  unless  it  be 
women,  politics  or  sport. 

Thev  knew  a  lot  of  people,  these  boys,  knew  of 
manv  failures  and  some  successes,  and  the  causes, 
whys  and  wherefores.  They  mentioned  names  and 
towns,  so  their  talk  was  authentic. 

One  of  the  big  causes  that  keeps  many  men  from 
success,  they  agreed,  was  a  frosty  tongue,  an  unhappy 
faculty  of  saying  caustic  and  sarcastic  things,  mstead 
of  courteous  and  pleasing  ones. 

They  gave  instance  after  instance  in  support  of 
this  assertion.  How  a  manufacturer  lost  a  large  buyer 
by  making  a  sharp  retort,  how  a  bank  derk  was  held 
dovm  from  promotion  for  making  continual  little  digs 
with  his  tongue,  how  a  capable  and  intelligent  physician 
had  a  dinky  practice  for  the  same  reason. 

I  said  nary  a  word,  but  I  thought  thoughts.  I 
thought  to  myself,  ''I  don't  believe  there  is  one  out 
of  a  hundred  of  my  readers  who  drives  customers  away 
by  reason  of  a  sharp  and  acid  tongue.  They  are  too 
good  business  men.  They  have  read  too  much  in  this 
department  about  the  value  of  courtesy. '' 

But  I  would  like  to  say  to  that  one— Watch  your 
tongue.  Old  Top,  watch  your  tongue.  Wash  off  the 
vinegar  and  keep  it  covered  with  molasses.  Don't  try 
to  be  witty,  which  often  cuts,  but  try  to  be  pleasing. 

CjJ    Cj3    Cjl 

Who  !«  W^  Man-of-Tomorrow,  friend  dealer!  Is 
ft  you!  I  hope  it  is,  for  you  have  had  your  day  of 
youth,  of  learning,  of  preparing,  and  tomorrow  you 
want  to  reap  the  reward  of  your  experience.  How! 
%hy  by  having  a  good  trade,  satisfied  customers  and 
a  profitable  business.    That's  how! 

But  there  is  the  Boy-of -Today. 

Tomorrow  he  will  be  a  man.  And  permit  me  to 
observ^e  he  will  be  Some  Man. 

Today  he  is  a  school  boy,  and  a  boy  scout.  Get- 
ting his  mind  strong,  quick  and  active.  Getting  his 
l^y  strong  and  supple. 

'Tomorrow  he  will  join  a  Business  College,  and 
learn  the  many  things  about  clerking,  selling,  display, 
advertising,  and  such. 

Some  of  him  will  buy  out  a  cigar  store,  and  put 
all  this  energy  and  technical  knowledge  into  running  it. 
And  he  will  run  it  Right— with  speed,  and  pep.  And 
he  will  gather  in  the  trade  within  a  mile  or  so. 

I  hope  he  don't  settle  near  you,  or  he  would  cause 
you  to  do  a  little  floor-walking  o 'nights. 


There  is  but  one  thing  for  you  to  do,  and  that  is 
to  o-et  busy  improving  your  business  methods,  becom- 
ing''more  efficient,  and  learning  all  the  new  business 
rules  according  to  Hoyle.  Read  the  Btisiness  Building 
Department  and  follow  its  suggestions. 

CS3    Ct3    CJ3 

It  is  dangerous  to  prophesy,  but  I  claim  to  be  a 
brave  man,  and  so  I  will  venture  on  this  dangerous 

ground. 

I  prophesy  that  there  will  be  a  renaissance,  a  come- 
back, a  recrudescence  of  the  Jimmie  Pipe.  And  smok- 
ing tobacco.  . 

A  newspaper  stated  that  the  pipe  of  General  Dawes 
is  almost  as  famous  as  the  man  himself.  He  will  take 
his  pipe  along  on  his  journeys,  and  thousands  will  get 
in  on  the  pipe  habit,  for  habit  is  catching. 

Why  not  capitalize  this  prophesy! 

Did  you  ask  how! 

Why,  thusly:  .  ,     . 

Hang  a  Jimmie  Pipe  conspicuously  m  your  win- 
dow. Display  several  bags  of  fine  tobacco,  one  or  two 
partly  opened.    Print  a  large  placard  reading : 

A   pipe    promotes   calmness,    reasoning, 

common-sense.    Helps    solve    big    problems. 

Makes  Vice-Presidents,   and  perhaps   Presi- 
dents. 

We  specialize  on  pipes  and  fine  tobacco  to 

go  with  them.  .      .i.     j- 

If  you  will  do  this  right,  and  dramatize  the  dis- 
play, with  suitable  background  and  foils,  and  all  that, 
you  will  catch  the  fancy  of  the  people  and  put  your 

store  on  the  map.  . 

You  can  re-enforce  the  effect  by  getting  illustra- 
tions of  the  great  pipe  smoker  and  pasting  them  up. 
Don't  make  a  political  question  of  it,  for  that  would 

harm  jon.  ,       . 

The  pipe  craze  will  not  come  quickly,  not  burst 
suddenly  on  the  country.  It  will  come  gradually. 
Therefore  your  campaign  should  be  a  long  one,  but 
when  the  public  gets  the  **Pipe  Habit"  it  mil  double 
your  sales  of  pipe  tobacco. 

Cj3    Cj3    Cj3 

Why  don't  you  do  it.  Friend  Clerk! 

Do  what! 

Whv,  learn  show  card  writing,  to  be  sure. 

Here's  a  grocery  paper  before  me;  an'  the  editor 
is  slipping  out  a  great  loud  holler.  He  hands  three  lull 
pages  eadi  month  to  a  professional  show  card  man 
who  is  giving  lessons  in  this  valuable  work.    Tells  them 

(Contimied  on  Page  22) 


July  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


>.rf7> 


Of  course  Fatimas  cost 
a  few  cents  more 

Fatimas  have  always  cost  a 
few  cents  more  than  ordinary 
cigarettes— and  they  always  will. 

For  it  simply  isn't  possible  to 
put  such  costly  tobaccos  into  a 
cigarette  and  sell  it  for  any  less. 

True,  there  are  scores  of  ciga- 
rettes on  the  market  today,  cost- 
ing less  than  Fatima  and  claim- 
ing to  be  just  as  good.  But  smokers 
w^ho  appreciate  genuine  cigarette 
quality  know  the-  difference. 

They  want  the  real  thing  and 
willingly  pay  a  few  cents  more 
to  get  "Fatima  quality". 


FATIMA 


What  a  whale 
of  a  difference 
just  a  few  cents  make!" 


^  /  ^''W'l 


Copyright  1924.  Liggftt  &  Myers  Tobacco  Co. 


16 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


July  1,  1924 


Detroit  News 


(Continued  from  page  12) 

La  Pointe  &  Company,  Mt.  demons,  and  H.  J.  Pay- 
ette, Port  Huron. 

Eddie  A.  Halsey,  who  for  many  years  has  covered 
this  territory  for  the  Field  Cigar  Company,  Bayuk  Ci- 
gars, Incorporated,  and  the  Bernard  Schwartz  Cigar 
Corporation,  has  opened  up  a  jobbing  business  under 
his  own  name.  P]d(lie  is  well  known  to  the  retad  deal- 
ers of  Detroit  and  vicinity,  who  will  be  glad  to  hear  of 
his  new  step  in  the  tobacco  industry.  For  the  pres- 
ent Eddie  will  operate  his  business  from  14084  Woods- 
lee  Avenue  and  at  a  later  date  he  will  have  a  down- 
town location. 

Eddie  Marlin,  representing  V.  Guerra,  Diaz  & 
Company,  manufacturers  of  *'La  Mega''  made  in  bond 
cigars,  called  on  the  trade  here  last  week  and  reported 
a  very  satisfactory  business  on  his  line. 

Bob  Ellis,  western  representative  of  San  Martin  & 
Leon,  of  Tampa,  Fla.,  was  with  us  for  a  few  days  last 
week.  Bob  reports  his  brand  as  doing  very  nicely  in 
all  sections  of  the  country. 

PI  A.  Kline,  Jr.,  of  E.  A.  Kline  &  Company,  manu- 
facturers of  the  famous  ''Medalist''  cigars,  called  on 
the  trade  here  last  week. 

Irving  H.  Hahn,  of  R.  Steinecke  Company,  the 
'*Areseo"  kid  of  the  Middle  West,  gave  us  the  once 
over  last  week.  Indng  reports  his  business  as  being 
in  a  ver>^  healthy  condition  in  all  sections  of  the  countr>^ 
Mort  Hammer,  the  debonair  representative  of  Mar- 
celino  Perez  &  Company,  manufacturers  of  the  famous 
**Tuval,"  "Redencion"  and  **  Count  Pontchartrain, " 
Havana  cigars  of  rare  quality,  was  on  the  list  of  visitors 
here  last  week.  Mort  was  veiy  happy  over  the  fat 
orders  he  sold  here,  saying  this  was  a  peach  of  a  trip. 
His  brands  enjoy  a  fine  sale  in  the  City  of  Detroit  and 
the  leading  merchants  here  are  his  distributors. 

E.  P.  Oakes  and  E.  H.  Gato,  3d,  of  the  E.  H.  Gato 
Cigar  Company,  Key  West,  Fla.,  were  with  us  for  a 
few  days  last  week,  having  run  in  from  the  Windy  City 
to  look  over  conditions  here.  According  to  reports  from 
these  two  Beaux  esprits,  their  brands  are  showing  some 
speed  in  the  various  sections  of  the  country.  E.  P.,  says 
his  retail  stores  are  enjoying  a  fine  business  and  that 
he  has  the  best  locations  in  the  Windy  City. 

ISl.  W.  De Waters,  western  representative  of  the 
Pollock  Stogie  Company,  Pit4:sburgh,  Pa.,  was  on  the 
list  of  visitors  here  last  week. 

Walter  M.  Jacobs,  of  Starlight  Brothers,  Incopo- 
rated.  New  York,  N.  Y.,  manufacturers  of  **La  Rosa  de 
Paris"  cigars,  was  with  us  for  a  few  days  last  week. 
Walter  reports  business  as  being  very  satisfactory  all 
along  the  route  covered  this  trip. 

William  McDonald,  of  M.  F.  Minden  Company,  In- 
corporated, makers  of  "Bouquet  De  Paris"  cigars, 
called  on  the  trade  here  last  week.  This  was  Bill's  first 
trip  in  this  section  for  his  new  firm,  and  according  to 
reports  he  booked  some  nice  business  for  **  Bouquet  De 
Paris"  cigars,  which  enjoy  a  very  nice  sale  in  this  mar- 

Lotiis  Brdf,  mastef  orf  cerefhbfifes  of  the  **Mela- 
cliflno"  and  "Tareyton"  cigarette  departments  of  the 
American  Tobacco  Company,  gave  us  the  once-over 
last  week.  Louis  reports  the  sales  on  these  two  well- 
known  brands  as  increasing  in  all  sections  of  the  coun- 
try. 


ABOVE  ALL 


CIGARS 


Bold  dfirs  art  Ae  kadintf 
idlers  widi  Aousands  of 
dcalm  catmog  to  sta^ 
ivlio  appredate  iQialitjr* 

Thty  sre  wondaful 
Budntss  BuUdets. 

Bobrow  Brot.fiic^lltes. 

Pliiladelpliia,U.S.Ar^ 
Maker*  of  Topk-LalotdU-Rccall 


•^^ 


**E1  N'erso''  and  *'San  Felice"  cigars,  products  of 
the  Deisel-Wemmer  Company,  Lima,  Ohio,  and  distri- 
buted in  the  State  of  Michigan  by  Lee  &  Cady,  Incor- 
porated, are  enjoying  a  fine  sale  in  this  market.  Both 
liands  are  being  advertised  in  the  newspapers  and 
billboards,  calling  the  attention  to  the  smokers  to  these 
quality  brands. 

Mark  Abel,  traveling  representative  of  the  H.  L. 
Rogers  Company,  Incorporated,  manufacturers  and 
importers  of  smokers  *  articles,  called  on  the  trade  here 
last  week. 

Sheriff  Nelson,  of  Bayuk  Cigars,  Incorporated, 
was  with  us  for  a  few  days  last  week,  doing  some  of 
h's  stunts  on  the  main  stem,  advertising  ** Havana  Rib- 
bon'* cigars.  The  Sheriff  is  always  a  w^eleome  visitor 
here,  and  he  gets  many  a  hearty  laugh  from  the  tired 
retailer  with  his  breezy  line  of  talks.  The  brands  of 
Bayuk  enjoy  a  wide  distribution  and  a  very  healthy 
.sale  on  this  market. 

B.  E.  Watkins,  of  the  Watkins  Cigar  Stores  Coni- 
y)any,  has  opened  up  his  summer  home  on  Union  Lake 
for  the  season. 

**La  Palina*'  cigars  (Congress  Cigar  Company) 
are  being  well  advertised  in  the  newspapers  and  hi'l 
boards  in  our  city.  Many  electric  signs  in  choice  loca- 
t'ons  are  seen  on  the  main  streets  on  prominent  stores. 
The  **La  Palina"  cigar  enjoys  the  distinction  of  beiim 
the  leading  and  most  popular  seller  in  this  section.  L< «; 
&  Cady,  Incorporated,  are  the  distributors  of  **Lft  Fii- 
lina"  cigars  for  the  State  of  Michigan. 

Yours  truly, 


7}tUU^(4%^ 


July  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44tli  year 


17 


First  Impressions  Last 


Qcientists  tell  us  that  our  im- 


pressions are  received  in  the 
following  manner:  1%  through 
touch;  1%  through  taste;  1^ 
through  smell;  12^  through 
hearing;  and  85^  through  sight. 

How  important,  then,  is  appear- 
ance in  the  making  of  a  sale — 
how  essential  that  your  cigars  be 
most  attractively  boxed  and 
properly  displayed. 

Every  L.  &  M.  cigar  box  is  a 
salesman,  silent  but  sure.  Put 
them  to  work  for  you. 


Leschey-Myers  Cigar  Box  Co. 


CIG/\R    BOX   fVIAMURACTUFiERS 


YORK-HANOVER- EPHRAT  A- PHILAOEUPHIA 


After  all 
nothing  satisfies  like 
a  good  cigar      ^ 


18  44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


July  1,  1924 


July  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


19 


REAL  SER  VICE 


MANUFACTURERS  of  Good 
Cigars  cannot  afford  to  deny  their 
merchandise  the  benefits  of  all  the  valu- 
able attributes  possessed  by  SPANISH 
CEDAR— concededly  the  most  prefer- 
able container  material. 

The  SPANISH  CEDAR  CIGAR  BOX 
is  more  than  just  a  package  medium. 
It  somehow  dissolves  all  rough  raw 
and  rank  fermentation  in  tobacco,  and 
inhises  cigars  with  its  mild  characteristic 
fragrance  which  is  virtually  indispensable 
to  every  blend. 

The  "Package  Problem",  often  a  cause 
of  despair  to  producers  of  high  quality 
delicate  merchandise,  is  completely  and 
perfectly  solved  for  the  manufacturer  of 
fine  cigars  who  uses  SPANISH  CEDAR 
BOXES. 


The  eyes  have  it — a  ^rhile ! 


ARK  TWAIN  said  that  if 
you  caught   'em    both 


M 

naked  you  couldn't  tell  a  duke 

from  a  hotel  clerk. 

Mark  KNEW  something  I 
Here's  a  case  in  point,  as  they 

say  in  Congress. 


*  * 


Last  Friday,  the  boys  dropped  in  to  play  a  few  rounds 
of  the  old  army  game. 

The  ceremonies  opened  with  the 
passing  of  a  box  of  Cinco  cigars,  as 
was  only  fitting  for  such  a  noble 
occasion. 

All  hands  fell  to,  except  the  young 
sport  model  banker  from  the 
Gibraltar  Trust  Co.  Did  he  take 
a  Cinco  ?  He  did  not !  His  classic 
features  registered  injured  pride. 
With  a  flourish  he  whipped  out  of 
his  vest   pocket   a  "Bankers'  Special,"  three-for-a-half. 

Within   five  minutes,  roodles  were  upon  them,  and 
a  couple  of  pat  hands  were  out. 

Down  went  half' consumed  Cincos  and 
the  "Bankers'  Special"  on  the  same  ash 
tray.  Without  the  red  and  gold  bands  to 
doll  up  either,  they  looked  as  much  alike  as 
Mike  and  Ike. 

When  the  clouds  of  battle  cleared  away 
and  the  survivors  reached  for  their  cigars 
again,  the  lumber  dealer  got  the  "Bankers' 


Special."  Sport  model  banker 
got  a  Cinco.  He  threw  a  wicked 
smoke  screen  as  he  dealt  the 
next  hand. 

"Good  cigar.  Sport,"  said  the 
manundertheguns."Whatisit?" 

"Bankers'  Special;  three-for* 
a-half.  Only  thing  I  can  smoke." 

'Like  it?"  .  .  ."Damn  right!" 


K^ 

Sfe 

Oir^ 

*^s 

•  •   • 


And  outside  the  rain  drops  pat- 
tered softly  in  the  stilly  night, 
while, from  across  the  distant  moor 
a  hoot  owl  called  plaintively  to  its 
....   "Cucko-O'O'O-o!" 


mate 


•  •  • 


There  will  always  be  people  who 

buy   shiny   red   automobiles  with 

nickel   trim   without   lifting  the 

hood.  But  the  verdict  of  men  who 

smoke  Cinco  —  and  they  ought  to  know  —  is  just  this: 

"Cinco  is  better    than    the   average  ten -cent   cigar 

and  I  get  2  for  15c." 

Why  not  ?  Otto  Eisenlohr  &  Bros.,  Inc., 
of  Philadelphia,  have  made  BILLIONS  of  cigars 
in  the  last  74  years.  They  learned,  long  ago, 
to  forget  frills  and  concentrate  on  quality. 

With  a  value  like  Cinco  —  backed  by  na- 
tional full  page  color  advertisements,  it 
isn't  surprising  that  many  distributors  con- 
sider the  Cinco  franchise  their  biggest  asset. 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


July  1,  1924 


Du  Pont 

"A  BETTER 
CIGAR 


for  lOc 


ft 


llp^ftcrall 
jQiothing  satisfies  h 
ijl^a  good  cigar 


ke^ 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


LET  us  HELP  YOU 

ELIMINATE 


By  treating  your  tobacco  with  the  exterminator 

BY  THE  SHUEY  PROCESS  OF  STERILIZATION 

The  only  known  preparation  on  the  market  that  will  give  you  permanent  relief  from 

future  infections 


Tested 

Approved  and 

Adopted  by 

Leading 

Growers, 

Packers  and 

Manufacturers 


Harmless  to 

user.    Easy  to 

apply  without 

additional 

help. 

Why  not 

insure  your 

product  now? 


Does  not  in  any  way  change  the  Taste,  Aroma  or  Burning  Qualities  of  the  tobacco 


Order  Sample  Gallon  Today  and  Convince  Yourself 

SHUEY  TOBACCO  BUG  EXTERMINATOR  CO. 

1436  WALNUT  STREET  CINCINNATI,  OHIO 


"BEST  OF  THE  BEST" 


^S^^L^  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway.   New  York  Citr 

MCTOmES:     Tampa  and  Kty  We»l.  Rorida 


CLASS  B  PRODUCTION  TAKES  DROP  IN  MAY 

The  following  comparative  data  of  tax-paid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are  obtained 
from  the  statement  of  internal  revenue  collections  for 
the  month  of  May,  1924,  and  are  issued  by  the  bureau. 
(Figures  for  May,  1924,  are  subject  to  revision  until 
pubTished  in  the  annual  report.) 

Products.  May,  1923. 

Cigars  (large) 

C^ass  A No. 


May,  1924. 


Class  B  No. 

Class  C No. 

Class  D No. 

Class  E No. 


203,881,015 

140,377,005 

218,814,867 

10,218,782 

2,024,182 


213,352,542 

114,341,238 

212,976,683 

10,580,010 

2,069,053 


Total 575,915,851       553,319,526 


Cigars  (small) No. 

Cigarettes  (large)  ..No. 
Cigarettes  (small)  ..No. 
Snuff,  manufactured  lbs. 
Tobacco,      ''  ll>s- 


45,550,027 

1,504,243 

5,554,990,050 

3,364,281 

32,996,629 


49,699,793 

1,076,979 

6,391,992,423 

3,211,622 

31,736,808 


Note-  The  above  statement  does  not  include  tax 
paid  products  i'rom  Porto  Rico  and  the  Philippine  Is- 
lands. This  infoi-mation  is  shown  in  enclosed  supple- 
mental statement. 

Supplemental  Statement 
Tax-paid  products  from  Porto  Bico  for  the  month 
of  Mav. 


Products. 
Cigars  (large) 

Class  A No. 

Class  B No. 

Class  C  No. 

Class  D No. 


May,  1923.        May,  192  i. 


6,886,500 

1,460,025 

8,072,490 

2,125 


7,973,725 

747,350 

2,127,000 

3,675 


Total    No.         16,421,140         10,851,750 

Cigars  (small)    No.  2,000,000  1,000,(>|^0 

Cigarettes  (large)    ..No.                49,500           1,000,(XH) 
Cigarettes  (small)    ..No.  83,500         

Tax-paid  products  from  the  Philippine  Islands  tor 
the  month  of  May. 

products. 
Cigars  (large) 

Class  A No. 

Class  B  No. 

Class  €  No. 

Class  D No. 

Class  E No. 


May,  1923.        May,  1924. 


15,658,078 

277,925 

122,899 

525 

35 


12,5J^4,945 
251,l>4r) 

165,71/' 
1(H) 


25 


Total    No.         16,059,462         13,002,73J 


Cigarettes  (small)   .  .No. 
Tobacco,  mannf*d  ...lbs. 


66,530 
62 


87^50 
12 


Note:  Quantities  of  tax-paid  products  sli^^^'"  ^'l 
above  statements  are  indicated  by  stamp  sa^es  r^oHtd 


for  the  month. 


GERDTS  SELLS  "NATIVIDAD" 

John  Gerdts,  who  is  proprietor  of  tbc  flrtn  of 
Frankel,  Gerdts  &  Company,  has  sold  the  ^'^f^^^^*  ;:;  ,. 
lactorv,  together  with  stock  and  brand  name  to  1^^ 
man  Bros.-IIorn  &  Co.  The  factory,  on  Clay  btr^t^ 
8an  Francisco,  has  been  closed  except  that  the  ei.^a  . 
on  hand  are  being  banded  and  packed  there  to  co  1- 
foim  to  tlie  internal  revenue  laws.  Mr.  Oerdts  1^  1  ^ 
tiring  from  the  cigar  business  on  account  ot  ill  lie.ni  . 


July  1,  1924 


Say  You  Saw  It  in  The  Tobacco  Wobld 


44th  year 


21 


Only  Half  the  Story 


a|c     :i:     i|! 


SINCE  1900  the  leaf  tobacco  of  Porto  Rico 
has  been  slowly  but  steadily  increasing  in  popu- 
larity, and  now  *  *  *  is  in  great  demand. 

The  quantity  of  tobacco  of  all  types  used  annually 
by  American  cigar  factories  is  about  150,000,000 
pounds;  the  yearly  imports  of  Porto  Rico  leaf  approx- 
imate 26,000,000  pounds,  or  more  than  17  per  cent 
of  the  total. 

**The  American  Cigar,** 

By  Carl  Avery  Werner  in  American  Mercury. 


The  White  Stamps 

say  it*s 

PORTO  RICAN 


If  8  Good 

because  it*s 

PORTO  RICAN 


No  manufacturer  in  the  United  States 
uses  all  Porto  Rico  in  his  cigars. 
Blended  with  other  tobacco,  Porto 
Rican  leaf  is  present  in  25  to  30  per 
cent  of  the  American  production. 

GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 

136  Water  Street      /.  F.  Vazquez       Telephone 
New  York  Agent  John  1379 


Send  for  free  cop}f  ** Tobacco  Trade  Notes' 


Business  Building 


(Continued  from  Page  14) 

tliey  can  get  a  complete  writing  outfit  for  six  berries, 
aiui  can  become  proficient  with  a  little  practice. 

He  says  that  writing  show  cards  is  real  fun— just 
as  much  pleasure  as  holding  a  pretty  girPs  hand  at 
a  movie.  I  doubt  that ;  but  1  do  know  that  it  is  a  val- 
uable accomplishment,  it's  a  business  bringer,  and  it 
will  add  to  the  value  of  your  services. 

A  window  without  show  c<ards  and  price  car<ls  is 
like  an  egg  without  salt,  or  an  auto  without  gas,  or 
an  electric  light  without  the  juice. 

It  is  flat. 

But  a  little  printed  mi,  and  humor,  and  with 
prices  given;  why,  it  gingers  np.  It  smacks  people 
right  in  the  eye  and  tells  'cm  to  look.  And  they  halt 
quick-like,  as  though  some  one  said  *' Stick  'em  up." 
And  they  stop,  and  look,  and  read,  and  enter,  and  buy. 

All  of  which  is  good^  and  m^es  tto  boss  pleased, 
aiid  your  salary  larger. 

Ct3     *     CjJ 

*•!  v^m  my  enemiM,"  said  an  old  Greek  philoso- 
pher, ** because  they  tell  me  my  weak  points,  and  thus, 
knowing  them,  I  can  eliminate  them." 

Wise  old  boy,  that. 


For  by  eliminating  his  faults  and  strengthening 
his  virtues  he  became  a  superman  and  his  words  of 
wisdom  taught  the  ancients  and  are  still  teaching  we 
moderns. 

If  you  will  take  the  slogan  ^^Know  your  faults" 
vou  will  most  certainlv  be  so  successful  that  you'll  have 
a  hig  income  tax  ere  many  years. 

You  will  look  for  weak  spots  in  your  business,  and 
if  you  have  developed  a  miscroscopic  eye  you  will  find, 
not  one,  or  two,  or  three,  but  oodles  of  them.  All  so 
little  that  you  can't  see  them  with  the  naked  eye.  ^  But 
every  dinged  one  of  them  is  nibbling  at  your  business 
aii<l  taking  slices  from  your  profits. 

But,  having  found  them,  don't  try  to  banish  them 
all  at  once,  for  you  will  find  their  roots  so  deep  that 
you  can't  do  it.  Tackle  one  at  a  time.  Correct  it.  Get 
it  out  and  then  get  a  sy.^tem  that  keeps  it  out.  Then 
go  after  another,  and  so  on. 

Don't  neglect  to  do  this,  for  it  is  important.  The 
(Icinaiid  for  increasing  efficiency  makes  it  necessary. 
Your  com])etitiors  will  get  busy  on  this  line.  They 
won't  tell  you  about  it,  but  they  will  slowly  increase 
tlicir  trade,  and  slowly  gather  yours,  and  you'll  never 
know  a  thing  about  it  till  your  engine  begins  to  miss 
and  you  find  your  gas  is  running  low. 


FOR    SALE 


lUR   SALE  — ONE    COMPLETE    SET    NEWTON-STOAKES 
1,ETTER1NG  PENS,  with  inks  and  complete  instructions  for 
making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 
Bm  451,  care  of  "The  Tobacco  W^orld." 


22 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


July  1,  1924 


1 
I 


1 

i 


Tobacco  Merchants'  Association 


Ti        •    .        ,•  "o  5   Beekman  Street 

Registration  bureau^  new  york  city 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A-An  .llowance  of  %2  will  be  made  to  members  of  the  Tobacco  Mer 
thanta'  Association  on  each  registration. 

(20)  titles,  but  less  than  thirty-one    3  ).  an    *<Wtt«onal    charge    of    1  wo    L»o ua^s 
($2  00)   will  be   made  and  so  an  additional  charge  of  One  UoUar   ifi.w; 
B?ade  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 
COTTON  TOP:— 43,823.     For  cigars.     June  11,  1924.     Eugene  V. 

Gillespie.  York,  Pa.  i        •         •  t 

ANCESTOR:— 43,825.      For    smoking   pipes   and    smokers    articles. 

June  13,  1924.     House  of  Comoy  Inc..  New  \  ork.  N.  \. 
CANADIAN   CLUB:— 43,826.      For  briar  smoking  pipes,   cigarette 

and  cigar  holders  of  every  description  and  smokers    accessories. 

June  16,  1924     Burke  Cigar  Company,  Los  Angeles^  CaL 

TRANSFERS 

MONTEBELLO:— 43,811  (Tobacco  Merchants  Association).  For 
cigars,  cigarettes  and  tobacco.  Registered  May  26.  1924.  by  Jacol) 
Stahl.  jr..  &  Co..  New  York.  X.  Y.  (Ongtna  ly  registered  on 
September  20,  1902.)  Transferred  to  Arthur  l\  Cruse,  Baltimore, 
Md. 

CITY  COUNCIL:— 15,155  (U.  S.  Tobacco  Journal).  For  cigars. 
Registered  March  15.  1893.  by  Aarons.  Mendelson  Co..  New  Or- 
leans. La.  Through  mesne  transfers  acquired  by  the  New  (Jrleans 
Cigar  Box  Co..  New  Orleans,  La.,  and  re-transferred  to  the  South- 
ern Cigar  Factory,  New  Orleans.  La..  February  1.  1924. 

THE  BEST  MICHIGAN  PIKE  N.  11:— 43,514  (Tobacco  Merchants 
As-^oriation).  For  cigars,  cigarettes  and  tobacco.  Registered  Oc- 
tober 13.  1923.  by  Harry  Wcissman.  Chicago.  111.  Transferred  to 
Walter  \V.  Goldsmith.  South  Hayen.  Mich..  May  17.  1924. 

DUKE  OF  VENDOME:— 41,649  (Tobacco  Merchants  Association). 
For  all  tobacco  products.  Registered  March  9.  1920.  by  Moehle 
Litho.  Co..  Brooklyn.  X.  Y.  Transferred  to  J.  Fines  &  Sons, 
Chicago,  111..  April  16,  1924. 

QUAKER  GENTLEMEN:— 12,150  (Tobacco  Leaf).  For  cigars 
and  cigarettes.  Registered  June  27,  1896.  by  Franklin  MacVeagh 
&  Co..  Chicago.  111.  Transferred  to  American  Box  Supply  Co., 
Detroit.  Mich.,  June  13.  1924. 

PLATO:— 10,438  (U.  S.  Tobacco  Journal).  For  cigars.  Registered 
February  20.  1889.  by  M.  Atak.  New  York  City.  Transferred  to 
American  Litho.  Co..'  New  York  City.  May  27.  1924.  and  rc-trans- 
fcrrcd  to  Joseph  Weinreich.  Dayton,  Ohio.  May  28.  1924. 

ROYAL  YORK:— 15,411  (Tobacco  World).  I'or  cigars,  cigarettes 
and  smoking  tobacco.  Registered  July  10.  1907.  by  Star  Cigar  Co., 
Hcllam.  Pa.  Transferred  to  X.  O.  Swift  Cigar  Co.,  Hellam,  Pa.. 
June  9,  1924. 

NATIONAL  SPORTSMAN:— 15,840  (Tobacco  World).  For  cigars, 
cigarettes  and  smoking  tobacco.  Registered  July  25,  1908.  by  Star 
Cigar  Co..  Hcllam.  Pa.  Transferred  to  X.  O.  Swift  Cigar  Co., 
Hellam,  Pa..  June  9,  1924. 

RENEWAL  REGISTRATION 

THE  MAYFAIR:— 43,827.  For  cigars.  Registered  June  19.  192^ 
by  American  Litho.  Co.,  New  York  City.  (Originally  registered 
oil  July  9,  1884.  by  Witsch  &  Schmitt,  New  York  City,  predeces- 
sors of  American  IJtho.  Co.) 


RIBBON  GUM 

TRAGACANTH 

Uhe  Finest  Stuatities 

A.  D.  SMACK  CO. 

80  JOHN  STREET  %%  NEW  YORK  CITY 


PIPE  AND  SAUER  KRAUT  NOT  CONSIDERED 
GOOD  ETIQUETTE  IN  PARIS 

The  Eclio  de  Paris  has  criticized  the  new  Fremier, 
Herriot,  as  lacking  in  dignity  on  account  of  him  sui>- 
plying  the  press  in  Paris  with  his  photograph  showing 
him  smoking  a  pipe.  This  picture  was  published  and 
at  the  opening  session  of  the  Chamber  of  Deputies, 
M.  Moro-Giatferi  appeared  with  a  pipe  in  his  mouth. 
Also  after  a  conference  where  plans  were  formulated 
for  the  forming  of  his  cabinet,  he  invited  those  present 
to  join  him  in  a  sauer  kraut  supper  at  a  brasserie  near 
the  Bastille.  The  writer  of  the  article  does  not  seri- 
ously object  to  the  pipe  or  sauer  kraut,  but  at  the  same 
time  he  evidently  does  not  consider  either  of  them  in 
iiood  taste  for  one  holding  such  a  post  as  the  Pro- 
mier. 


WILL  WONDERS  NEVER  CEASE 
]\[av()r  Bader,  of  Atlantic  City,  is  overcome  with 
righteous  indignation  over  the  trend  of  the  female  sex 
toward  cigarettes,  and  promises  that  if  he  '*can  find 
a  law  that  will  serve''  he  will  at  once  forbid  the  use 
of  cigarettes  bv  women  on  the  bathing  beaches  of  his 
citv.^  We  fear'liis  Honor  the  Mayor  is  going  to  have 
his  work  cut  out  for  him,  if  he  should  decide  that  he 
has  found  such  a  law,  as  it  is  not  usually  the  custom 
in  the  eastern  states  to  enact  laws  that  discriminate 
between  the  male  and  female  sex. 


SMOKES  TEN  CIGARS  A  DAY  AT  106 

Charles  L.  Bendell,  who  celebrated  his  one  hun- 
dred and  sixth  birthday  on  January  8th,  smoked  ten 
cigars,  as  has  been  his  custom  for  a  great  many  years. 
.Mr.  Bendell  says  he  can't  remember  ever  having  re- 
fused a  drink  and  is  still  hale  and  hearty.  He  is  now 
a  resident  of  the  Little  Sisters  of  the  Poor  Home  for 
the  Aged  in  Detroit,  Mich.,  and  does  not  feel  his  age 
except  when  he  has  to  climb  stairs.  Mr.  Bendell  was 
horn  in  Xewl)erry,  England,  and  began  to  earn  his  liv- 
ing when  he  wa.s  ten  years  old.  His  wife  died  about 
forty-four  years  ago,  and  he  has  sui-\4ved  his  son  by 
one  month. 


BAYUK  MANAGER  GIVEN  FAREWELL  DINNER 

Detroit,  Mich. 
The  Ilofbrau  was  the  scene  of  a  luncheon  on  8at- 
urdav,  June  14,  given  by  :Mr.  Fred  J.  W.  Allen,  re- 
tail sales  manager  of  BaNiik  Cigars,  Inc^jrporated,  to 
Mr.  (Miarles  W.  H.  Robinson,  manager  of  the  Michiiiaii 
branch,  located  in  Detroit.  , 

The  event  was  brought  about  by  the  resignatnni  oi 
Mr.  Kobinson,  who  is  about  to  enter  business  for  him- 
self. He  was  presented  with  a  pretty  Shrine  chnira 
from  the  sales  force  and  office  employees  who  attended 
tte  affair.  „ 

Mr.  Benj.  I.  Wright  is  temporarily  p  charge  nl 

the  Michigan  branch. 


1 


I.  A.  BERNDT  JOINS  MILLER,  DuBRUL 

Irving  A.  Berndt,  who  for  a  number  of  years  ;  as 
identified  as  counsel  for  a  number  of  large  advert i^'ng 
concerns  in  New  York  Citv,  has  been  appointed  Dr  'C- 
tor  of  Sales  of  tlie  Miller^  DuBiiil  &  Peters  MamUac- 
turing  Company,  manufacturers  of  cigar  and  tob;  .^eo 
machinerv,  in  Cincinnati,  Ohio.  ^Mr.  Berndt  was  also 
associated  with  the  firm  of  C.  E.  Knoeppel  &  Comp'  ny, 
Inc*,  consulting  engineers,  of  New  York,  in  the  capa  'tf 
of  vice-president  and  director  of  sales* 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  of 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co 
24  Vine  St., 
DESHLER,  OHIO. 


^       AiWraU         ,_ 
a  (om!  cigar 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAR     PASBACH,  Pbes. 


J.A.VOtCCScev.  ft  Gcn'u.Manacek 


'^  ^  ^-^sS^gv^!^ — — ^  ...——i-'i 


PA5BAC41^P1C€| 


^::^ LITHOGRAPHING  CO.inc.^^ 

GRANU  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

OGAR  LABELS -CIGARBANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


The  Standards  of  America 

Lorillard's  Snuff,  :  Est.  1760 
Rail  Road  Mills  Snuff,  Est.  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 


Hey  wood,  Strasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  III. 


Cigar  Labels,  'Bands  and  Trimmings 
of  Highest  Huality 


Perfect  LifflOGRAPHY 


Americanftox  Sapplv  Co; 

'3309  Russell  Street  Detroit.  Mich. 

Comer  of  Gratiot  Street 


Exclusive  Selline  JVdents  Por 

THE  CALVERT  LITHOGRAPHING  CO. 


SINCE  1870 


CIGARBANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

^le  Distributors  for  New  Mbdel  Cigar 
Bandling  Maclnae  for  Ungummed  Bands 


Maccobops  —  K^appees  —  High  Toasts 
Strong,  Salt,  SWeet  and  Plain  Scotchs 

MANUFACTURED    BY 

GEORGE  W.  HELME  CO.,  Ill  Fifth  Ave.,  New  York 


'haters 

CAN  NOW  GET 

DILL'S  BEST 

SMOKING 
TOBACCO 

tHROUGH    ANY 
REGULAR 
JOBBER 


J.G.DILL   CO. 

RICHMOND.  VA. 

J^fanufaelurers  cf 

HIGH  GRADE 

SMOKING     TOBACCO. 


D 


iLii 


GROWERS 


M 


-AND 


PACKERS 


OF 


Connecticut  Shadegrown  Wrappers 

Florida  and  Georgia 

Shadegrown  Wrappers 


IMWtllililiillllMiiMIWIMIill'^'MinBSgni 


We  Are  Now  Ready  To  Offer  Our 
Holdings  In  1923  Crops. 


miffll^yiimmiui.m>M»Hin 


AMERICAN  SUMATRA  TOBACCO  CO. 


131  Wat«  Street 


km  York  City 


After  all 
nothing  satisfies  like" 
a  good  cigar 


^i 


O 


JULY  15,  1924 


iiiiiniiiiiiiiiimiiTTTiTTTnn 


JOHN  H.  BAKER 

SCRAP  CUTTER 

AND 

SEPARATOR 


A  Scrap  Cutter  and  Separator 
that  really  does  separate 


fVrite  for  descriptive  matter, 
and  new  price 


Cigar  Manufacturers  Making 

Short  Filler 

CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

'P^lEifity  years  giving  satisfaction  right 

along 

HAS  A  FINE   AROMA 

CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 


PUBLISHED  ON  THE  ISI  AND  ISIS  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHIU..PA. 


July  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


1 


From  Chicago,  to  all  Points  West, 
and  Most  Points  East — 

THEY'LL  SEE  THIS  SIGN 

Coming  and  going  from  Chicago  every  one  of  the 
people  who  daily  travel  over  the  trunk  line  railroads 
listed  below  will  see  the  advertising  of  the  Wooden 
Cigar  Box  Boosters  Club. 

Such  publicity,  which  the  smoker  cannot  help  but 
see,  must  produce  results--and  it  is  doing  so  already. 
When  you  are  rolling  over  these  railroads  look  for 
these  signs. 


The  Best 

Cigars  Are 

Packed  in 

Wooden  Boxes 

Why  not  pack  your  cigars 
tn  Wooden  Boxes  and 
reap  the  benefits  of  this 
advertising? 


C.  B.  &  Q.— 1  8  mile  east  of  Lavergne 

C.  M.  &  St.  Paul  at  Pacific  Junction 

C.  &  N.  W.  R.  R.  (Milwaukee  Div.)  at  Granville  and  Ridge 

Penn.  R.  R.  at  87th  Street  and  Anthony 

Nickle  Plate  at  87th  Street  and  Anthony 

Lake  Shore  R.  R.  at  87th  Street  and  Anthony 

They    stand  out  prominently --reminding   all  who 
smd^  wmA  read  that 


When  Volume 

Indicates   Value 


COUNSELLOR  must  be  a 
splendid  cigar-value,  or  it 
is  hardly  likely  that  so  many 
would  be  smoked,  year  in  and 
year  out. 


Made 
Famous 
by  its 
Smokers 


Nothing  succeeds  like  success, 
and  you  can  bank  on  Counsellor 
at  2  for  15c  to  bring  in  greater 
volume,  the  trade  that  steadily 
demands  a  uniformly  good, 
medium-priced  Cigar. 

2  for  15c 


eRESSMAN^S 


©UHSELLO 

Vy*         CIGAF 


MAZER-CRESSMAN  CIGAR  CO..  Iscorportteil.  Pkikdelpliu.  Pt. 


WAITT  &  BOND 


Bl 


ac 


I^stone 


CIGAR 


Havana 


Fillir 


Absolutely! 


lik  PALINA 

CIGAK 

IT'S  JAVA  WRAPPED 


Get  the  Utmost    in  Advertising 

Values 

at  practically  no  expense 
by  using  the 

WOODEN  CIGAR  BOX 

for  your  brands. 
They  help  sell  your  cigars. 


PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 
PHILADELPHIA,  PA. 


If  you  want  a  fast 
mam^numba,stodtupm 

TOPIC 

ClOARS 

lBmifmBdt>Smt 

Inalldzcs-'^ 

and  colon 


Bdbrow  Bros.]]ic^Mbrs. 

Plisladel^U.U.S.A.  * 
Makers  of  Bold -UUidla-RecaU 


I 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Woblp 


July  15,  1924 


July  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


A  KAUFFMAN  fi  BRO  Inc 


ESTABLISHED 


1693 


MANUFACTURERS  OF 


CIGARBOXES 

CIGAR  BOX 
LUMBER 


WE    SPECIALIZE  ON 

GOLD   LEAF  WORK. 


€t 


BEST  OF  THE  BEST 


»f 


M,nuf.c«ur.d  br  ^   SANTAELLA  &  CO. 

Office,  1181  Broadway,  New  York  Citf 

FACTORIES:     Tampa  and  Key  Wt»l.  Florida 


TOBACCO  MERCHANTS  ASSOCIATION        ^^.^^Qj^ 
OF  UNITED  STATES  ^^^^Y^^ 

BLOCK.  Wheeling.  W    Va    .  President 

i  J.  EISENLOHR.  Philadelphi: 

[  BEST.  New  York.   NY.   ... 

)RGE  W.  HILL,   New   York. 

H.  HUMMEL.  New   York,  N. 
jw^x^v.    ^ICHTENSTEIN.    New    \ork, 

k.   H.   SHELTON    Washington     DC. iili'/.'/./.iiVice-President 

WILLIAM  T.  REED.  R'chnio"\ya  „• • Vice-President 

HARVEY    L.   HIRST,    Ph.  a d^ ph. a.    Pa. • • .Treasurer 

^ilE^LEl^^isHS^DT  NeW^Vor^-.  N:  Y- V.V.y.VCoun^ei'a-nd^^^^  Director 

KMAtt^c^  Headquarters.  5  Beekman  Street,  New   York  City. 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING,  Cincinnati,  Ohio^.. vi;ipreIideS 

CHAS.  B    WITTROCK.  Cincinnati.  Oh.o ^       TielsvJer 

GEO.  E.  ENGEL  Covington,  Ky.  .....^... si^«t«r» 

WM.   S.   GOLDENBURG,   Cincinnati,  Ohio ..^^•*«*^#|Ji*»»...  .,...»•«»•»••* 

TOE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 

CHAS.  E.  LONG,  Lancaster.   Pa.    „........^*.***,. V4«  Presided 

A.  W.   KAERCHER,  ChicaRo.   Ill,  .„..,,.«„..,.. • ^'"t     o«7.r^r 

W.  S.   FULLER.  Hartford,  Conn.  ,*..»...*••»••••"'••♦♦•<"••*""♦*•■••••••  i^^^^^J^f^ 

I^  ]B.   NOLT,   Lancaster,   W.   *,,.««♦.»*....»««...•.»♦•«♦•♦•».«».«*•*»» aecrctary 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY   T.   FREEMAN  ,..m.*<**m#**........m*m»«w.»*«**»» ;v-  ••«"'•  j*"! 

JACK   ECKSTFIN    „.,„.„„»„►,,..♦....♦.♦."♦••♦•••••».... 1st    V!cePr".dent 

SAM.    FORDIN    .„,♦„,„♦„♦*•«♦«*..#♦»*«....««.»«..••»♦».»   Vice-Fresident 

MAX    BERLINER .............^.. treasurer 

LEO  RIEDERS,  2.0  West  118th  Street,  New  York  City  Secretary 


NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

JOSEPH  wiNNicK  ;v--E"!!3!n! 

C^MUEL  WASSERMAN    Vice-President 

ARTHUR  WERNER,  51  Chambers  St..  New  York  City.-SecreUry  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


FOR    SALE  — ONE    COMPLETE    SET    NEWTON-STpAKES 

LETTERING  PENS,  with  inks  and  complete  instructions  for 

making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 

Box  451,  care  of  "The  Tobacco  World." 

BUSINESS  OPPORTUNITY 


MODERN  EQUIPPED  FACTORY.  Desirably  located,  State  of 
Pennsylvania.  Steam  heated.  Capacity  1(K).000  minimum.  200,000 
maximum.  Producing  good  workmanship.  Scale  of  price  right  for 
10-cent  line.  Actively  operating  at  present  with  good  organization. 
Rent   reasonable.     Further  details   on   mquiry.     Address    Box  434. 

care  of  "The  Tobacco  World." 

WANTED  


WANTED-A  POSITION  AS  SUPERINTENDENT.     Twenty- 
seven  years  of  experience  as  a  manufacturer  of  cigars;  hand, 
mold  or  suction.     A  man  that  knows  how  to  get  results.     Address 
Superintendent,  care  of  "Tobacco  World. 

SITUATION   WANTED 


A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
with  initiative  and  executive  ability  to  handle  large  factory  or 
factories,   capable  of   starting  chain  of  ^f^Jones;  will  be  open   for 
position  shortly.    Address  Box  Z.  care  of  "The  Tobacco  World. 


The  Tobacco  World 


Established  1881 


VOLUME  44 


JULY  15.  1»24 


No.  14 


TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 


Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street, 

Philadelphia,  Pa. 


Entered  a.  second-class  mail  matter.  Decem^-J^'  1909  -  the  Post 
Office,  Philadelphia.  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:  United  States,  Canada.  Cuba  and  Philippine  Islands.  $2.00  a 
year.     Foreign,  $3.50. 


HIWHIIItHlimilllMHmitHtWHHIHHIIIIIMM 


,,..HM..».Hm«....W ■..■...■».....«»»»««««H.«»».«»««w.«m«»H«»«..N»».»»»«N""'- - 


mitrnHnmia^Mwiia ^i—. ™» — 

OUR  HIOH-OKADE  NON-BVAPOaATINO 

OGAR  FIAVORS^  ^^^^^  ^^  ^^^^^  ,_  ^^„„,„ 

and  Impart  a  moat  palatable  flavor 

FLATORS    FOR    SMOKING   and   CHEWING   TOBACCO 

Writa  for  Llat  of  Flavora  for  Special  B'^ni*. ^_.« 
BtllJN.  JSJ^TiXSi.  box  FLAVOES.  PASTE  SWEETENEtS 

FRIES  &  BRO.,  92  Reade  Street,  New  York 

I « « """• — '""• """""""'" II 


JURAL  BLOO 


T//te  Figaro/  QaaMif^ 


122    SECOND     AN%Wt/B 
NEW  YORK  CITY 


44th  year 


^ood 

cigarettes 


u 


Because  I  get  lots 
more  for  my  money 


f» 


ft 


The  man  who  rolls  his  own  from 
"BULL"  Durham  has  found  his  best 
friend  for  life.  He's  always  going  to 
be  sure  of  real  quality  and  real  tobacco 
taste.  And  think  of  the  money  he 
saves— 100  cigarettes  for  15  cents 


f'5 

^1 


GENUINE 


p 


«« 


BULL*  DURHAM 


NOW 


EIGHT  CENTS  A  BA6 


6 


44th  year 


Say  You  Saw  It  in  The  Tobac?co  World 


July  15,  1924 


FOR  GENTLEMEN  OF  GOOV  TASTE 


July  15,  1924 


7 


^^^-y^ 


^f 


SANFELIGE 
EL  VEfe  SO, 


THE  DEISEL-WENMER  CO. 


Naken 


UNA,  OHIO 


The  Far-Visioned  Cigar  Manufacturer 

Protects  Present  and  Future  Sales 

By  Packing  His  Brands  In  Wooden  Boxes 

H.  E.  BAIR  &  CO. 


HANOVER 


PENNA. 


"Quality  Cigar  Box  Manufacturer*  For  More  than  Fifty  Years" 


Model  B-1  illuatrated  above. 


PACK  CIGARS  RIGHT 

and  get  a  uniform  pressed  shape  to  each  cigar  in  every 
box.  No  broken  wrappers.  Impossible  to  overpress  pack. 

FOUR  MODELS  TO   CHOOSi:  FROM 

Model  "A"  without  top  lever,  for  50  cigars  -  $  5.00 
Model  "B-l"  with  top  lever,  for  50  cigars  -  10.00 
Model  "B-2"  with  top  lever,  for  100  cigars  -  12.50 
Model  "C"  with  top  lever,  for  bundles  of  100    -       16.00 

AU  pacX0rs  art  adJustabU  to  anp  standard  sixt  box, 

Pulte-R-orrecK   Machine   Co. 

GRAND   RAPIDS.         -         -         -         MICHIGAN 


Only  Half  the  Storp 


Hf    * 


SINCE  1900  the  leaf  tobacco  of  Porto  Rico  * 
has  been  slowly  but  steadily  increasing  in  popu- 
larity, and  now  *  *  *  is  in  great  demand. 

The  quantity  of  tobacco  of  all  types  used  annually 
by  American  cigar  factories  is  about  150,000,000 
pounds;  the  yearly  importe  of  Porto  Rico  leaf  approx- 
imate 26,000,000  pounds,  or  more  than  17  per  cent 
of  the  total. 


The  White  Stamps 

sty  it*s 

PORTO  RIC/Uf 


4t 


99 


If  8  Good 

because  it*t 

PORTO  RICAN 


The  American  Cigar,* 

By  Carl  Avery  Werner  in  American  Mercury. 

No  manufacturer  in  the  United  States 
use$  all  Porto  Rico  in  his  cigars. 
Blended  with  other  tobacco,  Porto 
Rican  leaf  is  present  in  25  to  30  per 
cent  of  the  American  productioru 


GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 


136  Water  Street 
New  York 

Send  for  frw  cop^  ** Tobacco  Trade  Notes' 


/.  f  .  Vazquez 
Agent 


Telephone 
John  1379 


THE  TOBACCO  WORLD 


44tli  year- 


Philadelphia,  July  15,  1924. 

USINESS  conditions  w^th  the  cigar  manufac- 
turers are  showing  a  decided  improvement, 
and  cigar  business  during  the  balance  of  the 
year  1924  should  be  sufficient  to  make  a  good 
average  year's  business. 

W  ith  every  business  depression  there  are  many 
excuses  offered  by  the  average  business  man,  as  to  the 
cause  of  the  depression. 

Some  of  the  theories  advanced  are,  that  politics 
are  a  harmful  factor,  that  the  passage  of  the  Soldier 
Bonus  Bill  would  seriously  affect  business,  and  the 
political  situation  in  Europe  retards  business. 

These  theories  are  easily  disproved,  as  the  Bonus 
J^ill  has  been  passed,  but  with  the  comparatively  small 
amount  of  money  required  to  make  the  ammal  pay- 
ments, it  is  not  logical  to  blame  business  conditions 
on  the  Bonus  Bill,  as  the  money  needed  annually  for 
tlie  bonus  is  only  one-fourth  of  one  per  cent,  of  the 
iiational  purchasing  power. 

The  political  condition  of  Europe  caimot  affect 
the  prosperity  of  the  United  States  to  any  extent,  as 
iias  been  demonstrated  in  the  year  1923  when  France 
was  invading  the  Rulir  and  in  Germany  where  condi- 
tions were  taking  a  turn  for  the  worse,  and  business 
conditions  in  the  United  States  w^ere  better. 

As  to  politics  in  the  United  States,  President 
Coolidge  or  any  of  our  political  leaders,  have  not  ad- 
vanced any  radical  movement  that  would  tend  to  af- 
f«'ct  business,  and  the  old  fallacy  of  *'Poor  business 
during  a  Presidential  election  year,**  is  unfounded. 

The  United  States  itself  purchases  about  ninety- 
seven  per  cent,  of  its  merchandise  sold,  so  that  busi- 
atHs  conditions  in  the  United  States  is  determined 
more  by  what  is  sold  here  at  home  to  the  American 
people,  than  by  any  other  reason. 

In  the  year  1923  the  American  people  ptlTOhased 
heavy  supplies  of  luxuries  as  well  as  necessities,  and 
ttanufacturers,  railroads  and  all  business  concerns, 
bought  hea\y  supj)lios  of  material  and  equipment. 

We  are  now  passing  from  a  condition  of  over-pro- 
diietion  which  started  late  in  1923  to  a  condition  of 
ui  ler-production,  whidi  is  beginning  now  to  be  in  evi- 
dciice. 

With  the  economies  practiced  by  the  public  and 
til  curtailed  production  of  the  factories,  a  shortage 
of  merchandise  has  developed,  and  an  increased  pro- 
dirtion  must  come  as  consumption  is  greater  than 
P'  iluction  in  many  lines  at  this  time. 


During  1924  there  has  been  a  large  accumulation 
of  idle  capital  or  loanable  funds,  which  is  going  through 
the  process  of  investment,  as  large  corporations  and 
public  utility  companies  are  and  will  be  taking  advan- 
tage of  the  easy  money  conditions,  and  low  interest 
rates,  to  accomplish  their  re-financing,  and  this  bor- 
rowing and  investing  will  create  greater  employment 
in  construction  and  other  lines,  which  will  develop  in- 
creased payrolls  and  then  enter  retail  chamiels  and 
stimulate  the  demand  for  merchandise. 

W^ith  all  things  pointing  towards  having  a  busy 
business  period  the  last  six  months  of  this  year,  let 
us  all  show  an  optimistic  attitude  and  thus  help  to- 
wards the  establishment  of  greater!  confidence  and 
buying  effort  on  the  part  of  the  American  people. 

Many  of  the  larger  cigar  manufacturers,  who  in 
the  early  part  of  1924,  were  manufacturing  more  ci- 
gars than  they  were  shipping,  have  since,  not  only 
shipped  out  their  accumulated  surplus  stock,  but,  are 
today  in  a  position  where  their  orders  on  hand  largely 
exceed  their  production. 

SAM  GILBERT  HEAD  OF  EISENLOHR'S 
Probably  one  of  the  most  sensational  pieces  of 
trade  news  we  have  given  to  our  readers  in  many 
years  is  to  the  effect  that  Mr.  S.  T.  Gilbert,  president 
of  the  Webster  Cigar  Company  and  Mr.  Samuel 
Gates,  secretary  and  treasurer  of  the  Webster  Cigar 
Company,  have  been  elected  to  the  Board  of  Directors 
(»f  Otto  lOisonlohr  &  Bros.,  Incorporated,  at  a  meeting 
held  on  Tuesday,  July  1.  Subsequently  at  this  meet- 
ing, Mr.  Ben  R.  Liehty  was  elected  chairman  of  the 
board,  and  Mr.  S.  T.  Gilbert  was  elected  president  of 
the.  company. 

Mr.  S.  T.  Gilbert's  election  to  the  Board  of  Di- 
rectors and  the  presidenc>%  and  Mr.  Gates*  election 
to  the  Board  of  Direct(»rs  lias  added  strength  to  the 
Otto  Hisenlohr  &  Bros.,  Incor])orated,  organization,  Xo 
other  changes  are  contem])lated  among  the  officers  of 
Otto  Kisenlohr  &  Bros.,  Incorjxirated.  Mr.  (^  II.  Kim- 
©rbriiik  and  Mr.  John  J.  Rogers  remain  vice-presi- 
dents. 

Mr*  SI  T.  0ilbert  has  been  an  outstanding  and 
eminent  figure  in  the  cigar  manufacturing  industry 
for  twenty-six  vears.  For  twentv  vears  he  was  head 
of  the  La  Azora  Cigar  Compay,  and  later  became 
president  of  the  Consolidated  Cigar  Company.  His 
dyiianiic  character  has  made  itself  felt  throughout  the 
ramifications  of  the  cigar  industry;  his  pleasing  per- 
soualitv  has  made  him  a  w^elcome  \nsitor  with  his  cus- 


July  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


9 


■■■■■■■■■■: 3gs«iis=g==ag8==' 


Volume  ^\} 


■ ,...„».,„■.»■■■■»■■""— "■■""""""■"'='"""^^^ 


THE  TOBACCO  WORLD 


Number  1^ 


Etubliahed 
1881 


A  SEMIMONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPHIA,  JULY  15,  1924 


Foreign  $3.50 


lomers,  aiid  his  versatility  covering  manufacturing 
and  aamiiiistration  has  gained  him  an  eminence  ot  na- 
tional tame-as  Fope  once  said  *'A  man  so  various 
that  he  seemed  to  be  not  one  but  all  mankind  s  epi- 
tome.^' When  S.  T.  Gilbert  gets  an  idea,  one  that  he 
has  thoroughly  turned  over  m  his  mind  he  is  wiUing 
to  back  it  with  the  genius,  effort  and  ability  that  he 
sained  in  his  twenty-six  years  of  experience,  and  which 
when  applied  to  the  Webster  Cigar  Company  made  it, 
during  the  short  period  of  less  than  three  years,  one 
of  the  outstanding  cigar  successes  of  the  country.  The 
Webster  today  is  a  brand  of  national  prominence  and 

enormous  volume.  « ^,     t>       ji    e 

Mr.  Ben  B.  Lichty,  now  chairman  of  the  Board  ot 
Directors  of  Otto  Eisenlohr  &  Bros.,  Incorporated,  said 
*'For  a  long  tune  I  have  been  a  keen  observer  of  Mr. 
Gilbert,  and  am  a  strong  acimirer  of  his  personaUty 
and  his  accomplishments.  It  has  been  my  ambition  to 
make  him  an  integral  part  of  our  organization  and 
earlv  in  the  vear  I  began  making  negotiations  toward 
that*  end.  Mr.  Gilbert's  absence  abroad  somewhat  in- 
terrupted our  plans,  but  they  were  consummated,  as 
you  see,  ver>'  soon  after  his  return.  Mr.  Gilbert  will 
at  onc<?  activolv  enter  into  the  office  of  president,  aiid 
his  associatioii  is  welcome  by  myself  and  our  entire 
oixiinization." 

^  :Mr.  S.  T.  Gilbert's  addition  to  the  personnel  ot 
Otto  Eisenlohr  &  Bros.,  Incorporated,  no  doubt  fore- 
shadows even  greater  success  for  this  company  than 
it  has  had  in  the  past,  for  unless  he  saw  an  unusual 
picture  in  this  situation,  he  could  not  have  been  in- 
duced to  assume  the  additional  burden  this  office  will 
entail,  and  at  the  same  time  remain  tlie  active  head 
of  the  Webster  Cigar  Company. 

Otto  Eisenlohr  &  Brothers  are  incorporated  un- 
der the  laws  of  the  State  of  Pennsylvania  for  ten  mil- 
lion  dolhirs,  and  have  been  manufacturing  cigars  for 
seventy-four  years.  Their  famous  brands,  *'Cinco  ' 
and  *MIenrietta,''  are  known  from  coast  to  coast. 


JOHN  H.  BOLTZ  DEAD 
Funeral  services  were  held  for  the  late  John  H. 
Boltz  at  his  former  residence,  241  West  Chelten  Ave- 
nue, Germantown,  at  2.30  P.  M.,  Tuesday,  July  8,  1924 
Mr.  Boltz  was  seventy-six  years  of  age  and  had 
been  identified  with  the  cigar  manufacturing  industry 
for  over  a  half  a  century. 

lie  was  lately  identified  with  the  John  H.  Boltz 
Ci^ar  Companv  with  offices  in  the  Drexel  Building, 
Philadelphia,  but  prior  to  the  year  1916  was  of  the 
firm  of  Boltz,  Clymer  &  Company,  whose  main  factory 
and  office  was  located  at  Fifteenth  Street  and  Lehigh 
Avenue,  Philadelphia,  with  branch  factories  at  Tampa, 
Fla.,  Perkasie,  Penna.,  and  Sumneytown,  Penna.,  and 


branch  jobbing  houses  in  many  of  the  important  cities 
of  the  United  States. 

At  one  time  the  firm  of  Boltz,  Clymer  &  Company 
ranked  as  one  of  the  fifteen  largest  cigar  manufactur- 
ers of  the  United  States,  and  their  brands  had  great 
prominence. 

Mr  Boltz  is  survived  by  his  widow,  Mrs.  Mary 
Boltz,  two  sons,  Robert  J.  Boltz  and  John  Clymer 
Boltz,  and  three  daughters,  the  Misses  Mary,  Clara 
and  Helen  Boltz. 


LOCAL  NEWS 
F  W.  Layton,  Pennsgrove,  N.  J.,  cigar  jobber, 
was  a  recent  visitor  at  the  Philadelphia  office  of  Bob- 
row  Brothers  to  arrange  for  increased  shipments  of 
'*Bold,"  **La  Tosella'^  and  *'Topic»'  cigars,  which  he 
distributes  in  his  territory. 

J  H.  Beck  &  Company,  manufacturers  of  the 
"Echnund  Halley^'  cigar,  are  one  of  the  Philadelphia 
firms  that  has  kept  consistently  busy  during  the  tiiyi 
six  months  of  1924,  and  their  business  is  on  the  in- 
crease. 

B.  Podolnick,  formerly  with  the  Congress  Cigar 
Company,  has  severed  his  connection  with  that  fiini, 
and  is  going  into  the  cigar  manufacturing  business  ior 
liimself ,  and  has  associated  himself  with^  the  firm  ot 
George  Zifferblatt  &  Company,  manufacturers  ot 
** Madame  Butterfly''  cigars.  .  .    ,     • 

Retail  trade  reports  an  improvement  in  business, 
and  a  good  trade  for  the  Fourth  of  July  holiday. 

F  B.  Vetterlein,  Fifteenth  and  Market  Streets, 
is  featuring  -Royal  Club''  perfectos  at  five  c«nts;ina 
**Aristocrat"  blunts  at  eight   cents,   two   for   htt^en 

^^^  M.  J.  Dalton  Company,  29  South  Eleventh  Street, 
are  displaying  **Sinceridad"  Triangulares,  ten  wuts 
straight,  and  **F.  Lozano"  Perfectos. 

Godfrey  S.  Mahn  Company,  Thirteenth  and  C  ha^i' 
nut  Streets,  are  enjoying  a  good  trade  on  "P^"^;;^ 
All"  ten  cents  straight  and  their  popular  *  As  •  ou 
Like  It"  brand.  ^    .  _.    ,       .,.. 

Yahn  &  McDomiell  have  their  new  display  win- 
dow completed  at  their  Hotel  Adelphia  stand,  ami  are 
showing  some  of  their  best  sellers,  *^  Bering,        ^  «^^; 
tez,"  **Optimo,'»  *'Langsdorf 's  Seleccion  De  Lu^, 
''Coronas"  and  **Por  Larranaga." 

At  their  Widener  Etiilding  store  they  are  l^i-uj- 
ini<  -Valenc-a"  little  dgars  in  packages  ot  tw- w 
smokes  for  forty-five  cents,  and  ^Carmona"  Perl,  tos 
at  three  for  twenty-five  cents.  , 

Joroph  F.  Gallagher,  formerly  Pale«  manager  i 
Allen  R.  Cressman's  Sons,  with  his  family,  is  le:*  i"g 
for  a  trip  abroad. 


At  the  stores  of  George  B.  Evans,  good  business 
is  reported  on  all  popular  brands,  and  they  have  es- 
tablished a  big  trade  on  their  *'Mirabo"  five-cent  Per- 
fecto,  which  is  an  exceptional  quality  product  for  the 
money.  J.  R. 


CIGARMAKER  SHOT 

John  Oswald,  was  shot  in  the  right  knee  by  a 
man  known  only  to  him  as  *  *  Pete, ' '  last  Tuesday  morn- 
ing as  he  was  going  to  his  work  in  a  cigar  factory. 

Oswald  told  police  that  *'Pete"  had  worked  on 
the  same  floor  with  him  in  a  cigar  factory  near  Sev- 
enth and  Cherry  Streets,  and  that  ''Pete"  had  been 
fired  a  short  time  ago.  Pete  blamed  Oswald  for  his 
dismissal  and  threatened  to  "get  him."  Oswald  was 
not  seriously  wounded  and  the  bullet  was  removed  at 
the  hospital. 


PHILIPPINE  ISLANDS  AERIAL  BASE  FOR  AMER- 
ICAN TRADE 

General  William  Mitchell,  of  the  United  States 
Air  Ser\ace,  says  that  the  business  relations  with 
neighboring  countries  of  the  Philippine  Islands  will  be 
enhanced  by  making  the  Philippines  an  aerial  base. 
It  takes  only  eighty-five  hours  from  New  York  to 
Manila  bv  air,  whereas  it  takes  more  than  one  month 
by  land  and  sea. 


PRODUCTION  FINE  WRAPPER  LEAF  TOBACCO 
IN  PHILIPPINE  ISLANDS  POSSIBLE 
Good  "wrapper  leaf  tobacco  can  be  produced  in 
the  Philippines,  a  leaf  that  promises  to  be  better  than 
a  Manila  cigar  to  a  great  extent,  according  to  the 
Bureau  of  Agriculture.  History  shows  that  the  first 
tobacco  seed  taken  to  Sumatra  came  from  the  Philip- 
pines. 

LEO  WEISS  JOINS  LUIS  MARTINEZ 
Leo  Weiss,  former  sales  manager  for  Roig  & 
Langsdorf,  Incorporated,  has  joined  the  sales  force 
of  the  Luis  Martinez  Cigar  Company,  and  is  now  in 
the  Middle  W^est  in  the  interest  of  their  brand,  "Luis 
Martinez." 


A.  SANTAELLA  RETURNS  TO  NEW  YORK 

A.  Santaella,  president  of  A.  Santaella  &  Com- 
pany, manufacturers  of  the  famous  "Optimo"  cigar, 
lias  returned  to  New  York  city  after  a  trip  to  his 
Tampa  and  Key  West  factories. 

OSCAR  VOIGHT  RETIRES 
It  has  been  announced  that  Oscar  Voight  retired 
from  the  film  of  Heywood,  Strasser  and  Voight  Litho- 
graphing Company,  on  July  1.  Mr.  Voight  has  been 
contemplating  retiring  from  active  business  for  some 
time. 


PENT  HOME  AGAIN 
Howard  F.  Pent,  president  of  the  Coraza  Cigar 
Companv,  is  at  his  factory,  corner  Seventh  and  Cherry 
Streets, 'again,  after  a  trip  through  the  Middle  West 
tnid  Baltimore  and  W^ashington,  and  is  highly  pleased 
V  ith  the  present  distribution  his  brand,  the  "Marshall 
Held,"  is  getting  through  this  territory. 

HOLT  ON  VACATION 

Arthur  Holt,  of  the  Holt  Cigar  Store,  is  enjoy- 
ii'i.^  a  short  vaction  at  Beach  Haven,  N.  J.  The  Holt 
ClviRv  Store  is  located  in  Penn  Square,  just  west  of 
tl.e  City  Hall,  and  is  a  busy  place  at  all  times  of  day. 


NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 

COMMITTEES  NAMED 

The  president  of  the  National  Cigar  Leaf  Tobacco 
Association,  Charles  Emory  Long,  of  Lancaster,  has 
appointed  the  following  committees  to  carry  on  the 
splendid  work  that  is  being  done  by  that  organiza- 
tion, for  the  ensuing  year: 

Legislative — Joseph  Mendelsohn,  chairman,  New 
Y^ork,  N.  Y. ;  Jerome  Waller,  New  York,  N.  Y. ;  B.  L. 
Haas,  Hartford,  Conn.;  Milton  H.  Ranck,  Lancaster, 
Pa.;  Fred  Newman,  Chicago,  111. 

Conference — Harry  S.  Rothschild,  chairman.  New 
York,  N.  Y.;  William  Paley,  Philadelphia,  Pa.;  Wil- 
ham  P.  Haas,  Hartford,  Conn. 

Finance— V.  C.  Brewer,  chairman ;  S.  Major  New- 
burgh,  Hamilton,  Ohio;  Herbert  P.  Taylor,  Lancas- 
ter, Pa. 

Trade  Regulations — Fred  Bloch,  chairman.  New 
York,  N.  Y. ;  Albert  Newfield,  Hartford,  Conn. ;  A.  W. 
Kaercher,  Chicago,  111. 

Credentials — W.  S.  Fuller,  chairman,  Hartford, 
Conn.;  L.  H.  Nolt,  Lancaster,  Pa.;  Jerome  Waller, 
New  York,  N.  Y. 

Arbitration — Joseph  F.  Cullman,  chairman,  New 
York,  N.  Y. ;  Fred  B.  Griffin,  Hartford,  Comi. ;  Joseph. 
Goldberg,  Lancaster,  Pa.;  W^illiam  Mcintosh,  Edger- 
ton,  Wis.;  \Y.  J.  Lukaswitz,  Dayton,  Ohio;  Louis  Leo- 
pold, New  Y^ork,  N.  Y. ;  Charles  Hippie,  Pliiladelphia, 
Pa. 

Complaints — Paul  Semon,  chaii*man,  Cleveland, 
Ohio ;  Frank  A.  Bach,  New  Y'^ork,  N.  Y'^. ;  Emil  Wedeles, 
Chicago,  111. 

Traffic — Charles  N.  Kincaid,  Troy,  Ohio. 

Committee  on  Standardization — Herbert  C.  Wav, 
chairman,  Elmira,  N.  Y.;  Fred  B.  Griffin,  Hartford, 
Coim. ;  Ed  Brill,  New  York,  N.  Y. ;  W.  J.  Lukaswitz, 
Dayton,  Ohio;  Otto  Olsen,  Ephrata,  Pa.;  Morris  Ros- 
enthal, Lancaster,  Pa.;  William  Mcintosh,  Edgerton, 
Wis. 


JOHN  WARDLOW  PASSES  AWAY 

John  AVardlow,  a  prominent  cigar  manufacturer 
of  Key  West,  Fla.,  passed  away  at  the  home  of  his 
mother  in  Columbus,  Ohio,  on  Sunday.  July  6.  Mr. 
Wardlow  had  undergone  several  operations  for  cancer 
in  the  New  York  hospitals  and  had  then  gone  to  Colum- 
bus to  visit  his  mother.  W^hile  there  his  disease  gained 
headway  so  rapidly  that  his  death  resulted. 

He  was  sixty-five  years  of  age  and  is  survived  by 
a  son,  Charles,  who  is  employed  in  the  customhouse 
a^  l\ey  West,  and  two  daughters. 


AMERICAN  TOBACCO  COMPANY  ONE  OF  LEAD- 
ING ADVERTISERS 

According  to  a  list  of  the  seventy-five  leading 
niai»azine  advertisers  in  the  year  1923,  published  in 
Printers'  Ink  a  short  time  ago,  the  American  Tobacco 
C<  inpany  comes  seventy-third  on  the  list.  The  list 
was  eompiled  from  only  thirty-two  magazines  and  did 
not  include  advertising  of  any  nature  except  that  pub- 
lished in  these  magazines. 


INVESTMENTS  OF  AMERICANS  INCREASED 

IN  1923 

According  to  a  statement  issued  by  Director  Fidel 
A.  Reyes,  Bureau  of  Commerce  and  Industry,  Manila, 
the  American  investment  activities  slightly  increased 
during  1923.  During  the  same  year  fifty  American 
cor]iorations  and  partnerships  with  aggregate  capital 
of  2,222,388  pesos,  were  registered. 


10 


44th  year 


THE  TOBACCO  WORLD 


July  15,  1924 


July  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


11 


DETR 


Detroit  Drug's  New  Store  Soon  Ready  for  Occupancy- 
Tow  Powell  Joins  Marcero,  Bump  and  Howell— Field 
Cigar  Corporation  Reorganized— Jake  Mazer's 
Sons  Enjoying  Vacation— Emmett  Walsh 
Joins  Mazer-Cressman 


g 


Detroit,  Mich. 
ETRQTT,  the  fourth  citv  in  population  in  the 
United  States  (1,283,822),  is  today  talkiiig 
over  its  200,000  'phone.  Detroit  now,  with 
its  200,000  telephones  is  one  of  the  world's 
greatest  cities  and  has  had  a  growth  more  phenomenal 
than  anv  other  citv  in  the  country.  While  the  auto- 
mobile iiidustrv  is  laroe  in  the  citv  's  business,  it  com- 
])rises  onlv  48  per  cent,  of  Detroit's  industrial  Ufe. 
Many  Detroiters  resent  the  statement  that  it  is  a  city 
of  one  industrv^  As  a  matter  of  fact  the  industry  in 
Detroit  is  widely  diversified.  The  city  has  3100  differ- 
ent manufacturing  plants  that  produce  hundreds  of 
commodities  of  world-wide  usage.  It  stands  out  prom- 
inently among  the  cites  of  America  in  the  production 
of  CiGABs,  automobiles,  adding  machines,  soda  and 
alkali  products,  stoves,  steamships,  gas  engines,  aero- 
planes, salts,  drugs  and  pharmaceutical  products.  De- 
troit is  beautiful  dynamic;  a  city  of  homes,  modern 
ideas,  activitv,  contented  labor,  generous  capital  and 
unlimited  power.  Detroit  feels  depression  less,  suf- 
fers less,  and  recovers  sooner  than  any  other  city  in 

the  country.  ,    .,  ,  j  . 

While  making  the  rounds  last  week,  I  dropped  m 
to  call  on  our  old  friend,  W.  H.  (^^BilP')  Thompson, 
manager  and  buyer  of  the  cigar  department  for  the 
Detroit  Drug  Company.     As  usual  I  found  **Biir' 
lioad  over  heels  in  work  and  as  busy  as  a  bee.    His 
job  of  looking  after  fourteen  dependable  stores  located 
in  the  various  sections  of  the  city,  keeps  him  on  the 
Jump.     He  has  no  less  than  ten  to  fifteen  salesmen 
calling  on  him  each  day,  offering  their  wares,  and  to 
each  and  every  one  he  extends  a  cordial  greeting. 
As  a  buyer  and  manager,  **Bill"  is  ver\^  efficient  and 
a  great  executive,  displaying  keen  ability  and  fine 
juduTUont.     V'uder  his  management  the  cigar  depart- 
ment of  the  Detroit  Drug  Company's  chain  stores  have 
doubled  their  business,  and  the  clerks  are  all  working 
for  *'Bill"  to  help  him  make  this  department  the  most 
profitable  one  for  the  company.    The  store  located  at 
6500  Woodward  Avenue,  which  was  destroyed  by  fire 
some  months  ago,  is  rapidly  nearing  completion  and 
the  company  expects  to  have  same  opened  for  busi- 
ness about  the  twelfth  of  this  month.     This  store  is 
located  at  the  corner  of  Woodward   and  Milwaukee 
Avenues,  and  is  to  be  the  most  up-to-date  one  in  the 
entire  chain.     All  the  latest  modern  equipment  and 
fixtures  will  be  installed.    '^BilP'  informs  the  writer 
that  this  store  will  be  his  headquarters  and  that  the 
cigar  department  will  Ix;  second  to  none. 


A.  Y.  Orsor  (American  Cigar  Company),  was  here 
last  week  looking  over  conditions  regarding  **  Antonio 
y  Cleopatra'*  cigars.  According  to  reports,  business 
on  his  brand  was  never  better  and  the  same  is  repeat- 
ing in  all  sections  of  his  territory. 

Herbert  Earl,  vice-president  of  the  Watkins  Cigar 
Stores  Company,  has  returned  from  a  sojourn  of 
several  weeks  in  Boston,  Mass.,  where  he  motored 
with  his  family  to  visit  his  father,  who  resides  in  the 
Bean  City.  While  in  the  East,  Herbert  made  a  busi- 
ness trip  to  New  York  City,  to  call  on  the  various  job- 
bers and  factories  for  which  his  company  is  the  ex- 
clusive representative  for  Detroit  and  vicinity. 

Tom  Powell  has  accepted  a  position  with  ^Marcero, 
Bump  &  Howell  Company,  Detroit  distributors  for 
^* Dutch  Masters,*'  ** Harvester,"  *' Henry  George" 
and  ** Swift"  cigars. 

Mike  Myers  (Rosenthal  Brothers),  the  **R-B'» 
Iwoster  for  this  section  of  the  country,  has  returned 
from  Flint,  Mich.,  where  he  has  been  conducting  a 
campaign  on  ^*R-B"  cigars  with  the  Electric  Cigar 
Company. 

The  Tucker  Cigar  Company,  Dime  Bank  Build- 
ing, are  showing  some  very  attractive  window  displays 
of  cigars  and  smokers'  articles.  Always  a  firm  b«'- 
llever  in  publicilv,  Mr.  Tucker  arranged  with  the  build- 
ers of  Webster  Hall  to  display  the  painting  and  re- 
lu'oduction  of  this  exclusive  bachelor  hotel  and  club. 
There  are  three  separate  windows,  each  featuring  a 
special  brand  of  cigar  for  which  the  Tucker  Cigar 
Company  are  the  sole  distributors  and  two  or  more  re- 
productions of  the  interior  and  exterior  of  Webst  'P 
Hall.  Mr.  Tucker  reports  business  as  being  very  go  (l 
and  that  the  displays  of  Webster  Hall  have  broutsit 
many  new  customers  in  his  store.  He  says  he  is  pi  '- 
paring  a  lot  of  other  advertising  stunts  for  his  en- 
dows, to  attract  the  passing  public.  The  Tucker  m<'  » 
is:  Quality  Cigars  In  All  Quantities,  Kept  In  bxc  i- 
Icnt  Condition. 

David  Sulkis,  president  of  the  Fleck  Cigar  Coai- 
panv,  Reading,  Pa.,  was  a  caller  here  last  week  ?»  '^ 
signed  the  Tobacco  Wobld  register  at  Bert  Johnson  ^. 
Herbert  Schloss,  of  S.  M.  Frank  &  Company,  vv  :.s 
a  recent  visitor  to  the  Motor  City.  Herbert  says  bn  '■ 
ness  has  been  fair  over  the  sections  of  the  Mi«»'  || 
West  covered  this  trip.    One  of  his  new  numbers  wli 

{Continued  on  Page  19) 


News  From  Congress 


_        'AND 

FtDERAL 


Departments 


Slight  Improvement  in  Cigar  Industry  in  May  Over  April 
SLIGHT  falling  off  of  activity  in  the  tobacco 
manufacturing  industry  in  May  is  indicated 
by  figures  secured  throughout  the  country  by 
the  bureau  of  labor  statistics,  which  show  a 
decline  of  three  per  cent,  in  the  employment  in  the 
manufacturing  of  chewing  and  smoking  tobacco  and 
one-fifth  of  one  per  cent,  increase  in  cigar  and  ciga- 
rette manufacturing. 

Keports  from  thirty-five  establishments  producing 
chewing  and  smoking  tobacco  show  9918  employees 
at  work  in  May,  as  compared  with  10,287  in  April, 
while  the  payroll  for  one  week  in  May  was  $148,214 
as  compared  with  $153,185  in  the  preceding  month.  As 
compared  with  May  of  last  year,  there  were  6.7  per 
cent,  fewer  persons  employed  in  this  industr\%  but  they 
were  receiving  within  a  very  few  dollars  of  the  wages 
reported  last  year.  Per  capita  earnings  in  May,  there- 
fore, although  but  three-tenths  of  one  per  cent,  greater 
than  in  April,  were  7.2  per  cent,  greater  than  in  May, 
1923. 

A  total  of  31,202  persons  were  employed  in  May 
in  the  173  cigar  and  cigarette  establishments  report- 
ing to  the  bureau,  as  compared  with  31,149  in  April, 
and  the  weekly  payroll  was  $569,695  against  $551 ,465^ 
an  increase  of  3.3  per  c<?nt.  over  April.  As  compared 
with  a  year  previous,  there  were  five  per  cent,  fewer 
persons  employed  in  May,  but  the  weekly  payroll  had 
dropped  only  2.1  per  cent.,  indicating  that  per  capita 
<'arnings  for  the  month  were  3.2  per  cent,  greater  than 
Ml  April  and  3.1  per  cent,  greater  than  in  May,  1923. 


Little  Probability  of  Tariff  Revision  at  Next  Congress 
There  is  little  probability  that  tariff  re\dsion  will 
he  undertaken  at  the  next  session  of  Congress,  ac- 
'•'•rdiiig  to  Representative  Green  of  Iowa,  chairman 
"f  the  House  Committee  on  Ways  and  Means.  Point- 
ing out  that  the  session  will  last  but  three  months 
<iti<l,  at  its  conclusion,  any  unfinished  legislation  will 
'MO,  as  it  will  be  the  end  of  the  Congress,  Mr.  Green 
" 'clares  that  it  would  be  impossible  for  any  sort  of  a 
t  iiiff  bill  to  be  framed  and  passed  in  that  limited  time. 
During  the  last  session  there  were  many  demands 
f-r  tariff  revision,  and  the  Democrats  i)ractically 
f*-  iTed  notice  that  they  would  seek  a  new  tariff  law 
5'  the  earliest  opportunity.  This  is  taken  to  mean, 
li'wever,  at  the  beginning  of  the  new  Congress  on 
^larch  4,  next,  rather  than  during  the  short  session, 
ii  ]>eing  the  hope  of  the  Democrats  that  they  will  con- 
trol the  next  Congress  ^vithout  the  necessity  of  appoal- 
jiy:  to  the  radical  bloc  of  the  Republican  party  for  aid 
i^i  that  respect. 


From  our  Washinotoh  Bureau  622Alkc  Builomg 


The  Republican  party  is  well  satisfied  with  the 
present  tariff  law,  which,  they  point  out,  is  bringing 
in  larger  revenues  from  import  duties  than  any  pre- 
vious tariff  in  the  history  of  the  country.  It  is  ad- 
mitted that  there  are  some  rates  which  might  well  be 
revised,  but  they  are  unwilling  to  take  these  up  be- 
cause, once  the  tariff  question  was  opened,  there  would 
he  demands  for  revision  all  along  the  line,  a  long  and 
difficult  task. 


U.  S.  Patent  Office  Grants  1,500,000  Patents 
The  United  States  Patent  Office  on  July  1  com- 
pleted the  eighty-eighth  year  of  its  existence,  during 
which  time  it  has  issued  1,500,000  patents.  The  rec- 
ords of  the  office  show  that  while  fifty-seven  years 
were  required  for  the  issuance  of  the  first  half -million 
l)atents,  but  eighteen  years  were  required  for  the  is- 
suance of  the  second  half -million  and  thirteen  years 
for  the  third. 

In  those  three  eras,  according  to  officials  of  the 
Patent  Office,  are  crowded  a  greater  development  in 
civilization  than  had  been  achieved  in  the  preceding 
thousand  years.  The  first  era  saw,  if  not  the  incep- 
tion of  machinery,  its  adaptation  to  industry  and  the 
beginning  of  the  age  of  labor-sa\'ing  devices ;  the  sec- 
ond and  much  shorter  period  saw  the  invention  and 
development  on  a  commercial  scale  of  electrical  ap- 
])aratus  and  the  creation  of  such  far-reaching  inven- 
tions as  the  automobile,  the  aeroplane  and  wireless 
communication.  The  past  thirteen  years— the  third 
eia — have  been  notable  chiefly  for  the  improvement  of 
])revious  inventions,  an  outstanding  evidence  of  which 
is  the  development  of  radio. 

Patent  No.  1,500,000  was,  as  it  happened,  not  for 
a  minor  improvement  to  existing  machinery'  but,  evi- 
dencing the  great  field  which  still  exists  for  the  in- 
ventor, for  an  idea  which  may  l>e  one  of  the  epoch- 
making  events  which  stand  out  in  the  history  of  the 
Patent  Office,  a  submersible  vessel  capable  of  operat- 
ing* through  and  under  ice.  The  whole  development  of 
tho  country,  the  progress  of  every  art  and  science,  is 
recorded  in  the  1,500,000  patents  issued  by  the  Gov- 
e?*iini(*nt  since  1836. 


Hearing  on  Pullman  Surcharge  Reopened 
IToarings  on  the  question  of  the  surcharge  im- 
posed for  Pullman  accommodations,  which  were  con- 
cluded by  the  Interstate  Commerce  Commission  some 
weeks  ago,  have  been  reopened  in  order  that  additional 
testimony  may  be  presented,  and  hearings  will  be  held 
at  St.  Paul  on  August  25  by  Commissioner  Campbell 
and  Examiner  Keeler. 

{CoHtiiiurd  on  Page  :U) 


12 


44th  year 


TIIK  TOBACCO  WORLD 


July  15,  1924 


July  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


13 


Business  Building 

By  a  Trained  Business  Man  Mg 

Advertiser 

WRITXeN  ESPECIALLY  FOR   THE  TOBACCO  WORLD   BVA.E.I? 

MJL  mSNTS  NtSKNVCO 


HAD  a  talk  with  Tom  Kustler  the  other  day. 
Rustler  is  a  hustler,  and  what's  more,  he  has 
a  thinking  machine  that  really  thinks. 

''I  swan,  I  don't  know  what  to  do,''  said 
Tom.  **I've  been  reading  your  articles,  and  I  want 
to  hand  it  to  you  that  they  contain  the  real  stuff  for 
business  building.  They  have  helped  me  a  lot  and 
I  have  made  money  by  using  some  of  them. 

**Your  article  about  condensing  stock  in  a  big 
store,  and  putting  in  more  of  a  variety,  was  good,  and 
I  have  planned  to  do  it.  But  I  don't  know  whether 
to  stick  to  tobacco  and  its  accessories,  or  to  take  on 
some  distinct  and  different  side  lines.  What  would 
you  adviser* 

** You've  got  me,  Tom,"  said  I.  **  You've  got  me 
up  in  the  air  a  mile  high.  Some  make  real  money  by 
side  lines  and  grow  from  a  dinky  one-man  business 
into  real  merchants.  Some  sink  their  real  business 
into  their  side  line  business  and  start  on  the  down 
grade. 

**Its  a  hard  nut  to  crack.  And  it's  important, 
very  important.  Don't  decide  quickly.  Think  on  it. 
Think  often.  Think  deep.  Particularly  think  of  the 
objections  on  both  sides.  Go  into  as  many  stores  as 
you  can,  and  get  the  proprietors  talking,  and  then 
think  on  w^hat  you  leani. 

**0r,  perhaps  it  might  be  a  good  idea  to  try,  say 
one,  and  only  one,  side  line.  Some  little  cheap  thiniJ^, 
placed  handy,  and  see  if  it  sells  and  if  it  will  help 
solve  your  problem." 

CS3    Cj3    Cjj 

**Yes,  Bill  was  a  good  fellow,"  said  the  retailer, 
**and  I  was  sorr>'  to  do  it,  but  it  couldn't  be  helped, 
and  so  I  let  him  out." 

'*But  I  thought  he  was  popular  with  the  boys!" 
**He  was.  Everybody  liked  him,  for  he  was  so- 
cial and  a  likeable  fellow. '  He  could  talk  with  any  one 
on  any  of  the  poimlar  sulijcu  ts — aiitoini?,  base  ball,  fish- 
ing, bathing,  golf,  running,  camping,  shooting.  Could 
talk  interestingly,  too." 

"Then,  whv  wasn't  he  a  valuable  clerk!" 
*'lt  is  natural  for  you  to  ask,  for  you  would  sup- 
ple him  to  be  a  bang-up  seller.  But  the  truth  is,  that 
he  was  so  all-fired  interested  in  being  popular  and 
social  that  he  plumb  forgot  the  fact  that  his  real  work 
was  in  selling  cigars  and  such,  instead  of  spilling  out 
interesting  talk.  And  he  actually  sold  about  half  of 
what  he  should." 

**I  had  a  number  of  earnest  talks  with  him,"  con- 
tinued the  dealer,  **and  tried  to  get  it  in  on  him  that 
while  popularity  is  valuable — ^yes,  very  valuable — it  is 
secondary  to  selling  goods,  and  that  his  real  work  was 


selling,  and  not  talking.  I  was  reasonable  in  the 
matter,  asked  him  to  continue  his  interesting  talks, 
but  to  train  himself  so  the  talks  would  lead 
the  listeners  into  buying.  He  promised  to  do  so,  but 
in  the  enthusiasm  of  his  social  discourses  he  would  al- 
ways forget  his  promises,  and  he  plumb  forgot  that 
his  duty  was  to  sell.  So  I  had  to  tell  him  to  please 
shut  the  door  as  he  went  out." 

His  successor  is  a  quiet  chap,  but  he  does  make 
sales. 

Cj3    Cj3    CjJ 

Talking  to  a  number  of  retailers  in  various  lines 
of  business  I  find  quite  a  percentage  of  them  are  plan- 
ning to  make  repairs  on  their  show  windows,  store 
fronts  and  store  furniture  during  the  latter  part  of 
summer.  They  explain  that  they  choose  this  time  be- 
cause business  then  w4ll  be  somewhat  slack,  thus  ren- 
dering this  the  auspicious  time  for  the  work. 

Both  in  business  and  in  homes  there  is  a  distinct 
advance  in  appearances.  Artistic  architects  are  hav- 
ing their  day,  with  both  large  and  small  buildings, 
and  they  are  making  the  lines,  colors  and  materials 
pleasing  to  the  eye. 

This  is  training  people  generally  to  an  apprecia- 
tion of  the  artistic  and  to  a  critical  state  of  mind  re- 
garding the  crude  and  ugly.  The  handsome  stores 
and  attractive  show  windows  of  high  grade  retail  es- 
tablishments train  the  public  to  believe  that  high  grade 
goods  are  handled  by  such  concerns,  and  conversely, 
thev  think  that  a  rundown,  dilapidated,  old  style,  ugly 
building,  is  prone  to  have  inferior  goods.  Uncon- 
sciouslv  they  quote  the  proverb  that  **  birds  of  a  feather 
flock  together,"  and  they  are  prone  to  go  to  an  at- 
tractive store  to  buy  their  smokeries. 

Cj3    CS3     Cj3 

*'Gee,"  said  I  to  myself  the  other  day  as  I  en- 
tered the  grocerv  store  to  buy  a  loaf  of  bread  for 
Friend  Wife.  **Here  is  this  guy  selling  groceries,  eat- 
ables and  such,  and  yet  right  at  the  door  he  has  a 
fancv  little  show  case  containing  w^omen's  hair  nc  <?, 
small  table  utensils  and  little  bureau  odds  and  ends. 

*'How  is  this  thus?"  said  I  to  the  clerk. 

**0h,  it's  just  a  little  side  line,"  said  he. 

**  Takes  little  space,  women  look  in  it  as  they  .P 
out  of  the  store,  and  you'd  sure  be  surprised  to  se^ 
how  much  they  buy.  It's  all  extra,  and  all  so  mu  n 
to  the  good." 

(Continued  on  Page  20) 


Abundant  Supply  of  Spanish 
Cedar  for  Cigar  Boxes 


A    DEALER  in  Leaf  Tobacco  and 

Cigar  Manufacturers'  Supplies 

has  stated  recently  that  one  of  the 

reasons  for  the  closing  of  many  Cigar 

Factories  is  "vanishing  cedar". 

Neither  the  use  nor  the  supply  of 
Spanish  Cedeur  is  vanishing! 

The  Supply  is  ample  at  all  times  and 
the  Use,  especiedly  of  late,  is  contin- 
ually increasing. 

Wise  Cigar  Manufacturers  know  that 
the  use  of  SPANISH  CEDAR 
BOXES  is  helping  to  restore  the 
prestige  of  the  Cigar. 


Afterall 
jMthin^  satisfies  like^ 
'  cigar       '^ 


Especially  from  a  Cedar  Box 


J 


14  44th  year  THE  TOBACCO  WOBLD July  15,  1924 

qx^Sa^cJIf  ustries  Exposition  of  greater  value  - -t^^£  ^  ProfltSa^S^^^^^ 

'"^  *^^r^i?^£of  the  Expo^i"-  a^^^^^^^^  the  United  States.                                     ^^  ^^.^  ^      ^^^ 

Kl^MeSS'  C  ?oTSex£dTcSaHnvf-  and  SeTnTents/f  the  pa^pSet,  E.  W.  McCullough, 

f^?-^i  ♦;  ^innrliviZak  «)ro^^  manager  of  the  department   said: 

•^  it    li^  industry  t^  ropei  ate,  with  their  sug-  "Early  in  1922  when  industry  generally  had  not 

'"^  ^-n^^UlS  to  make  tTTobam)  Industries  eI-  passed  the  period  of  industrial  stagnation  and  inven- 

gestions  and  ideas  to  make  the  J^ooa                   ^^^^^^^  i           ^^  ^^^  ^^^^  processed  materials  in  the  stpre- 

ri^rMKutsDro^kes  of  being  a  stimulant  and  rooms  of  manufaoturers  were  excessive,  exeoutiyes 
f^fZ^hSf aledded  arancemen  of  the  industry  in  pretty  generally  came  to  an  appreciation  of  the  im- 
estabhshing  a  cleaaea  aavd-uoe  portance  of  establishing  firmer  control  over  their  ma- 
lts every  branc^.  ^  ^,^3^  Agency,  Mr.  terials  investments.  The  subject  is  no  less  timety  now. 
r  A  Rord  manager  Tstriatest  addition  to  the  im-  Although  conditions  have  changed,  the  changed  con- 
« J;;n^  exhiWtors  in  the  exposition  and  the  commit-  ditions  have  brought  with  hem  a  greater  need  than 
poirtant  exniDitors  in  "'«  *'*V  ,  f„„nj„ti„n  is  now  laid  ever  for  the  closest  control  of  every  feature  of  the 

•'^TnThTlSrof%radtt"alXrese^^^^^  operation  of  manufacturing  plants.    ?here  is  now  the 

in  a  lengthy  list  ot  leaain„  ana  rep  necessity  for  the  highest  operating  efficiency  to  meet 

%«  ™nVp  th,»  exDosition  during  the  week  of  Janu-  the  present  keen  competition.    Any  plans  the  manu- 

.rv  ?9  t^  24  1^5   of  unquestioned  value  in  the  gen-  facturer  can  adopt  still  further  to  redu(»  his  invest- 

^1  Inv^nriment  of  the  industry  as  well  as  being  of  ment  in  materials,  to  effect  a  firmer  control  over  the 

Zlfit  3Tofit  to  its  exhibftoTs  is  the  desire  of  the  use  of  materials,  and  to  gain  greater  knowledge  of  his 

^r^  tt?«  n^ow  and  they  feel  that  everybody  in  the  business  most  surely  will  meet  with  his  approval.    We 

'^^,?f il  thouU  be  intereVed  n  its  advance  aid  there-  have  developed  a  pamphlet  of  helpful  suggestions  to 

i"th^  wdJoiS:  "S  Suggestions  or  plans.              .  assist  the  manufacturer  in  the  development  of  an  ade- 

nni«f  iho  third  animal  Tobacco  Industries  Exposi-  quale  plan  of  control.                                      •       ^    ^i-  „ 

♦•      1^11  1^  Inr^er  and  greater  in  every  respect  than  ^      -This  pamphlet  is  based  on  the  experiences  of  a 

^t^^  mSleSors  ?                                     assured.  considerable  number  of  manufacturing  compames  that 

Its  t^^o  piedecessors  is  Rii^y  ^^^^^  developed  satisfactory  methods  of  control,  hence 

,^  «,^  U  i<«  not  a  textbook  on  the  subject,  but  rather  it  re- 

PORTO  RICAN  SHIPMENTS  CONTINUE  TO  '^^Xe  tested  procedure  of  these  manufacturers  in 

INCREASE  connection  with  the  various  phases  of  the  general 
The  figures  on  the  shipments  ot  Porto  Kican  to-  ^^y^i^^^i 
bacco  to  the  United  States  for  the  past  fiscal  period  "Doubt  has  been  expressed  by  some  manufactui- 
contiiiue  to  show  increases  over  those  of  the  previous  ^^^^  ^^^  example,  as  to  whether  it  is  safe  to  do  away 
year.  .  „  •  ,  r-  ,•  1  .,fi,u.  entirelv  with  the  year-end  physical  inventory.  1  Ins 
■  According  to  Comemo,  Spaiush-Eughsh  moiithl>  .^^  j^  covered,  and  the  actual  procedure  followed 
magazine  of  San  Juan,  Porto  Rico,  the  April  ship-  Ivlierebv  the  annual  physical  inventory  is  eliminate! 
meiits  amounted  to  867,144  pounds  of  tobacco,  bnng-  ;^  presented."  .  ,  , 
ill"-  the  total  for  the  ten  months  of  the  fiscal  year  end-  ^  .  ^j  tj,g  pamphlet  will  be  furnished  upon  re- 
ins April  30  to  21,978,180  pounds,  or  2,000,000  pounds  t       '• 

more  than  was  shipped  here  during  the  whole  previous  

fiscal  vcar.     Tlie  official  figures  for  shipments  of  to-  ritrrows  DIES 

bacco  'to  the  Tnited  States  from  Porto  Eico  for  the  F.  S.  BURROWS  DIES 

S  rear  V»2->--^3  were  19.911,979  pounds.  Major  F.  S.  Burrows,  who  until  a  very  few  >en  . 

Bv  mon  i  s  the  shipments  were  a^  follows :  ago,  was  one  of  the  test  known  cigar  salesmen  in  t  .,e 

T^K      qS                            I          ..     3.176,980  lbs.  AVek,  died  at  his  home  in  Berkeley,  Cal   on  AVednesd.), 

i"^- '  !   100Q -^942  724   "  June  18th.    Major  Burrows  entered  the  cigar  game  as 

tXrnWr    19-^3 '-'.'^  ■'■'■'■     3;660,442   ' '  a  salesman  about  thirty  years  ago  and  ^'as  very  sr,c- 

Septomber    lJ-3  2  989  881   "  cessful  in  placing  his  brands   on  the   Pacific   Coa-t. 

v'v tLr    192^ 2,U9,414   "  About  two'  years  ago  he  decided  to  retire.    He  was 

rsovember,  lyzo    ^zZ\.^ZZr*    ll  •  i  x                 ^  „«,« 

December;  1923 1.1^^16   -  eighty  years  of  age. 

January,  1924   ^'^-H?n   .*  

February,  1924   •  •  •     J'^/.^';^?    ,,  ROY  VALENTINE  ON  WESTERN  TRIP 

Marcli,  1924  'VaAA   **  Rov  S.  Valentine,  of  A.  S.  Valentine  &  Sons,  ^um- 

April,  1924  ....•.'. »^^|^*    ,,  olsrTorf,'  Pa.,  is  making  an  extensive  trip  through  the 

Total  for  10  months 21,9<8,18U  ^^^^^  ^^^.^  ^^.^^  ^^^^^^^^  ^^  ^^^  .^^  ^^^^  p.^^jg^,  ^.^^^  Ho  is 

"  visiting  the  joblx^rs  and  distributors  en  route  ami  W 

REVNAtBD  IN  DIFFICtyLTT  seuding  in  a' big  volume  of  business. 

An  involuntain-  petition  in  bankruptcy  has  been  

filed  before  Judge  ^Thompson  by  the  Reynaldo  Cigar  ^            ^    v..„^    nf  Vn-.itm  Brothers    Reading, 

romiviuv    of  Heading,  Pa.    The  creditors  mentioned  George  L.  locum,  oi  Yocum  liromers,  iteau    ^ 

^ffis  AfSu  ef  &  Son,  Inc.,  $25,651;  John  G-.  Pa.,  has  left  for  a  try)  through  the  \\est  m  tl  o  m 

Hu^dies    L              $13,452;  Russel    C. '  Hughes,    As-  teresls  of  the  firm^  b.'a«d^.     Orders  are  shossn. 

aigSee,  $1417.  ^v^omVi^  improvement. 


July  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


JUMBO 


was  only  two  inches  taller  than  other 
elephants;  but  those  two  inches  made  millions 
for  Barnum, 

Whether  it's  elephants,  automobiles  or  cigar 
boxes,  that  little  difference  means  everything 
in  the  making  of  sales. 

Always  our  aim  has  been  to  produce  cigar 
boxes  a  little  farther  away  from  the  ordinary— 
a  little  closer  to  perfection. 

With  four  plants  admirably  located  for 
Eastern  distribution,  we  are  in  a  position  to 
serve  your  every  requirement. 


Leschey-Myers  Ciitlft  Box  Co« 


CIGAR   BOX   (Vf  AN  UFACTUREWS 


YORK-HANOVER- EPH  RATA- PHILADELPHIA 


After  all 
nothing  satisfies  like^ 


re 


44th  year 


3ay  You  ^aw  It  in  The  Tobacco  World 


July  15,  1924 


REDI  CUT 


BiggestandBestTobaccoValue 


THE  1 

WithyourM 
retail  dealers 


pro. 


it 


L 


"HOOK  UP"  YOUR  BRANDS 

WITH  NEW  TRADE 

BY  PACKING  YOUR  CIGARS 

IN  WOODEN  BOXES 

WE  MAKE  GOOD  BOKES-TRY  US 

Windsor  Cigar  Box  Co. 


WINDSOR 


PENNA. 


GENERAL  CALLS  DEBENTURE  PREFERRED 

Tlie  debenture  preferred  stock  of  the  General 
Ci^ar  (\)mpanv,  has  been  called  for  redemption  on 
Auiiust  1st.  The  stock  mil  be  called  at  $110  and  ac- 
crued dividend.  Five  hundred  and  fifteen  thousand 
dollars  has  l>een  set  apart  for  the  redemption  of  1500 
shares  of  the  preferred  stock,  together  with  $15,026 
in  the  sinking  fund. 

YORK  IDLENESS  ON  INCREASE 
Unemployment  in  York  has  been  somewhat  on 
the  increase  during  the  past  month,  in  spite  of  the 
fact  that  many  of  the  unemployed  have  been  given  work 
on  the  surrounding  farms  and  in  the  various  building 
operations  now  going  on.  However,  the  unions  de- 
clare there  is  no  idleness  among  cigar  factory  workers. 


THE  NEW  TRADE  OF  CIGAR  BOOTLEGGING 

When  Izzy,  the  man  of  the  thousand  disguises, 

has  chased  the  last  Volstead  Act  violator  to  his  laii 

there  *s  a  new  job  waiting  for  him  in  gettmg  after  the 

cigar  bootleggers— a  new  trade  apparently  developmj^ 

rapidly.  .      .,  i      . 

They  work  best  on  the  streets,  these  new  boot- 
leff«"ers  of  ^ imported  cigars,''  supposed  to  have  been 
smuggled  in  without  paying  duty.  That's  why  they 
sell  so  cheaply;  why  it  is  that  they  say  they  are  able 
to  offer  you  genuine  La  Coronas,  that  sell  m  the  stores 
for  from  thirtv  cents  to  sixty  cents  apiece,  for  any 
reasonable  price— say  from  $2  to  $5  a  box. 

And  the  best  of  it  is  the  box  is  genuine— but  the 

cigars  are  not!  j       ai,    • 

If  you  see  a  small  eager-looking  crowd  gathering 

near  a  Broadway  comer  on  any  one  of  the  side  streets 
from  Rector  Street  down  town,  clear  up  through 
Fourteenth  and  Twenty-third  to  the  Times  Square  dis- 
trict and  beyond  up  as  far  as  Columbus  Circle  you 
have  a  chance  to  see  the  cigar  bootlegger  at  work 

He  is  alwavs  furtive— always  seems  afraid  that 
a  policeman  is  going  to  swoop  down  on  him,  but  that 
is  onlv  for  the  effect  on  the  crowd.  He  displays  his 
wares*  surreptitiouslv  but  half  a  glance  will  show  yon 
that  the  box  is  genuine,  and  the  Government  stamps 
seem  all  right.  The  bootlegger's  voice  is  a  confiden- 
tial whisper  hoarse  w^th  excitement.  ^ 

^'Onlv  a  few  boxes  left,  boys;  genuine  La  Coronas, 
the  kind  'the  millionaires  smoke,  imported  duty-free 
from  Cuba.  Genuine  Havanas  all  the  way  through. 
Just  two  boxes  left;  who  wants  'em  at  $5  a  box- 
that 's  iust  about  10  per  cent,  of  what  you  d  pay  tor 
'em  in  a  cigar  store.  If  you  boys  know  a  good  smoke 
when  vou  see  it  here's  a  bargain.  Hurry  up,  I  am  t 
got  no  license.    I  take  the  risk,  you  get  the  benefit. 

And  that  kind  of  **bunk"  sells  them,  too     In  some 
wav  the  cigar  bootleggers  really  have  got  hold  of  rea 
T  a' Corona  boxes  and  real  stamps,   but    the    cigars. 

Whew!  ,    .-  ui    ♦« 

Not  only  to  the  hurried  crowds  they  are  able  to 
gather  on  the  streets  do  the  bootleggers  of  fake  cigars 
cater  The  more  daring  ones  make  the  rounds  of  the 
office  buildings,  only  there  they  have  to  be  more  wary 
and  thev  usuallv  carry  a  genuine  Havana  cigar  or  txso 
in  their  pocket's  for  their  prospective  victim  to  Ug  i 
up.  If  that  were  a  real  sample,  the  box  at^$5  _wouia 
indeed  be  a  bargain,  but  thebox  that  the  bootlegger 
leaves  behind  is  filled  with  cigars  agamst  tiie  dea  I  > 
odor  of  which  a  front-line  gas  mask  would  be  migHt) 

small  protection.  ^       -  ,  ;i  «of,-afnr> 

But  still,  there's  a  sense  of  safety  and  satistnc- 
tion  in  buving  your  cigars  as  well  as  other  merchnn- 
dise  from*  vour  own  dependable  dealer  who  is  in; 
abidinsr  and  is  in  business  to  sell  his  customers  < 
pondable  and  reliable  goods  in  original  packages. 

UNITED  STATES  IMPORTS  LARGE  QUANTITI' 

OF  LEAF 
The  Department  of  Commerce  current  Yearb^ 

""^^^''hx  spite  of  the  fact  that  the  United  States  v 
duces  and  exports  more  tobacco  than  all  the  ol_ 
countries  combined,  the  imports  of  both  unmanu' 
tured  and  manufactured  tobacco  are  considerable, 
though  we  produce  leaf  tobacco  atlaptable  tor  cn- 
form  of  consumption,  our  discriminating  customers 
mand  manufactured  products  which  require  the  m 
grades  of  tobacco  from  the  Dutch  East  Indies,  1 1 
Greece,  Turkey  and  Porto  Rico.'* 


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tseiected  Havana  Tobaccos 
ly^nto  DUTCH  MASTERS  is 
[(-  surely  a  judge  of  good  Cigars." 


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CONSOLlDArED 
CIGAPv    COl\POK/\TION 

Hechscher  BUiq  ^ih  Ave  ut  ^lih  St. 


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^c#»#*>> 


18 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


July  15,  1924 


July  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


19 


DEALERS  WARNED  TO  WATCH  ALL  FERTILIZER 

PURCHASES 
Legal  action  has  been  brought  against  several 
dealers  in  this  State  by  the  Department  of  Agriculture 
for  the  sale  of  fertilizers  not  registered  with  the  Bu- 
reau of  Foods  and  Chemistry  in  accordance  with  the 
Pennsylvania  fertilizer  law.  The  cases  were  uncov- 
ered during  the  annual  spring  inspection  by  Dr.  James 
W.  Kellogg,  the  bureau's  assistant  director. 

In  his  amiouncement  of  conditions  in  the  fertil- 
izer market,  Dr.  Kellogg  said  it  was  also  found  that 
some  of  the  co-operative  associations,  which  make 
contracts  with  fertilizer  manufacturers  to  sell  their 
products,  did  not  ascertain  whether  the  brands  had 
been  registered.  In  some  instances  they  sold  non- 
registered  materials  to  fanners,  causing  them  embar- 
rassment, and  resulting  in  prosecutions  of  the  selling 
agents. 

As  the  law  is  explicit  in  requiring  all  brands  of 
fertilizers  to  be  registered,  making  no  exceptions  for 
co-operative  associations,  or  any  other  group,  it  is 
important,  say  the  Department  officials,  that  before 
contracts  are  made  and  fertilizers  offered  for  sale  such 
organizations  make  sure  that  they  are  handling  reg- 
istered brands. 

The  Department  of  Agi'iculture,  which  has  charge 
of  this  registration,  is  ready  and  mlling  at  all  times 
to  co-operate  with  all  concerned  to  reix)rt  as  to  the 
analyses  of  fertilizers  on  the  markets  and  as  to  whether 
or  not  they  are  registered.  Therefore,  such  organiza- 
tions }>efore  making  contracts  for  fertilizers  sales  are 
requested  to  communicate  with  the  Bureau  of  Foods 
and  Chemistry.  It  is  also  suggested  that  when  such 
contracts  are  entered  into  a  stipulation  by  the  pur- 


chaser should  be  made  that  the  brands  to  be  purchased 
will  be  duly  registered  and  comply  with  the  require- 
ments of  the  law. 

IMPERIAL  TOBACCO  COMPANY  PAYS  $100,000,000 

A  YEAR  TAXES 

The  Imperial  Tobacco  Company,  of  Bristol,  Eng- 
land, pavs  the  English  Government  approximately 
jf;100',000,b00  a  year  in  taxes,  and  yet  reports  a  net 
profit  of  $37,000,000  for  the  past  year. 

George  A.  Wills  is  the  head  of  the  company  and 
has  l)een  connected  with  the  tobacco  industr>'  for 
nearly  fifty  years.  He  is  sometimes  called  the  To- 
bacco King  of  Great  Britain.  ,  .    ,     ,. 

The  tobacco  tax  in  England  is  only  one-tlurd  ot 
the  liquor  tax,  and  yet  it  yields  enough  revenue  t  > 
carrv  the  entire  British  nation  twenty-two  days  <•! 

the  vear,  . 

About  430,000,000  cigars  were  smoked  last  ycT 
and  onlv  28,000,000  were  Havanas.  The  price  of  H; - 
vanas  in  England  ranges  from  sixty  cents  to  $1.:' 
each  and  this,  no  doubt,  accounts  for  the  small  co  i- 

sumption.  .     — 

The  two  most  inveterate  cigar  smokers  in  rA\:- 
land  are  probablv  Lord  Lonsdale  and  Lord  Birki  - 
head.  It  is  said  that  the  surest  way  to  please  tuo 
Prince  of  Wales  is  to  give  him  a  good  Havana  cig.' ■. 

WILTEN  WITH  P-V 
'Mr.  Max  A.  Wilten,  who  is  well  kno\\ii  to  the  1  i- 
cific  (Vast  cigar  manufacturers,  is  now  calling  on  t:0 
trade  for  the  Pasbach-Voice  Lithographing  Compai  ', 

Incorporated.  .  ■, 

His  office  is  at  250  Broadway,  San  Francisco,  t  ■  i. 

Telephone  Number  Sutter  2458. 


Detroit  News 


(Continued  from  Page  10) 

lie  has  been  very  successful  with,  is  the  meerschaum 
color,  fireproof  Bakelite  pipe. 

Victor  K.  Ettlinger  has  accepted  a  position  with 
the  Webster  Cigar  Company,  and  has  left  for  the  west- 
ern territory  to  look  after  progress  of  the  firm's 
brands  in  that  section. 

Sam  Adler,  of  E.  Popper  &  Company,  manufac- 
turers of  **Ottina"  and  ** Popper's  Ace''  cigars,  was 
on  the  list  of  visitors  here  last  w^eek.  Sam  reports 
]>usiness  as  being  fine  on  his  brands  in  all  sections  of 
the  country. 

Jack  Wilderman,  of  the  Fleck  Cigar  Company, 
Reading,  Pa.,  manufacturers  of  **Eose-0-Ctiba"  ci- 
uars,  called  on  the  trade  here  last  week. 

Arthur  Field,  formerly  secretary  of  the  Field 
Cigar  Corporation,  which  was  recently  reorganized 
as  the  Anthony  Kleiner,  Incorporated,  has  severed  his 
connections  with  the  company,  and  will  in  the  future 
be  engaged  in  the  retail  furniture  business  in  this 
city. 

W.  B.  McBurney,  western  representative  for  E, 
A.  Bachia  &  Company,  Long  Island,  N.  Y.,  manufac- 
turers of  *^Flor  De  Bachia''  cigars,  worked  the  trade 
here  last  week.  Mack  says  his  customers  here  were 
very  good  to  him  and  that  he  was  well  pleased  w^ith 
his  sojourn  in  our  midst. 

Jack  Finn,  Michigan  and  Ohio  representative  of 
Philip  Morris  &  Company,  Incorporated,  has  returned 
from  a  trip  through  the  State,  where  he  made  all  the 
summer  resorts  in  northern  Michigan.  Jack  informs 
tlie  writer  that  he  had  a  very  successful  trip,  business 
was  good,  the  weather  fine  and  that  the  merchants 
-^vere  looking  forward  to  the  big  rush  of  tourists  dur- 
ing July  and  August. 

Fred  Charles,  representing  The  Charles  Cigar 
(^ompany,  York,  Pa.,  makers  of  ** Mohawk  Chief"  ci- 
uars,  was  with  us  for  afew  days  last  week. 

J.  K.  Fletcher,  sales  manager,  and  Frank  W.  Har- 
v.ood,  manager  of  the  advertising  department  of  the 
American  Tobacco  Company,  were  visitors  here  last 
v.oek. 

E.  W.  Klein,  of  the  Cortez  Cigar  Company,  Key 
West,  Fla.,  worked  the  clubs  and  retail  trade  here  last 
v;eek.  Eddie  reports  business  as  being  very  good  with 
i  im  on  the  entire  trip. 

The  Field  Cigar  Corporation  has  been  reorgan- 
ized and  hereafter  will  be  known  as  the  Anthony 
I'leiner,  Incorporated.  The  officers  of  the  new  cor- 
\  -ration  are,  Isaac  Gilbert,  president;  Anthony  Klei- 
1  r,  vice-president,  and  Emil  Walbott,  secretary  and 
1  asurer.  Mr.  Kleiner,  who  is  known  to  the  trade 
t'  roughout  the  United  States  as  *'Tony,"  will  bo  the 
i-  les  manager  of  the  new  company  and  will  confine 
b  s  time  to  boosting  the  sales  on  the  Anthony  Kleiner, 
1  forporated,  products.  At  present  the  company  will 
1  iture  the  '*T-R"  and  *'Farragut"  brands,  which 
^^  re  manufactured  by  the  old  organization.  It  is  re- 
!  1  ted  that  they  will  take  on  additional  brands  wilh- 
ii  the  near  future. 

Miss  Bessie  Grunwell,  who  has  been  on  the  sick 
li:  t  for  the  past  six  months,  is  back  on  the  job  again 
y^\h  Charles  Bird,  the  Book  Building  cigarist.  Charles 
^v  s  all  smiles  when  the  M.  D.  informed  him  that  his 
a'.'e  assistant  was  able  to  return.  He  celebrated  the 
0  'asion  by  a  banquet  to  a  few  of  the  select,  and  a 
'*  :ood  time  was  had  by  all." 


Mr.  Reattoir,  of  the  Borgwardt-Stilb  Cigar  Com- 
pany, Evansville,  Ind.,  manufacturers  of  **01d  Q"  ci- 
gars, was  on  the  list  of  visitors  here  last  week.  Mr. 
Reattoir  reports  the  **01d  Q"  business  as  being  very 
good  all  along  tlie  route  covered  this  trip. 

Henry  Toplitz,  western  representative  of  Pasbach- 
Voice  Lithographing  Co.,  Inc.,  Brooklyn,  N.  Y.,  called 
on  the  manufacturing  trade  here  last  week.  Henry, 
says  he  is  having  a  very  successful  trip  and  has  no 
complaint  to  make  regarding  how  his  customers  are 
treating  him. 

Bob  and  Bill  Mazer,  sons  of  Jacob  Mazer,  presi- 
dent of  the  Mazer-Cressman  Cigar  Company,  are  en- 
joying their  vacation  at  Camp  Flambeau,  Eagle  River, 
Wis.  These  sturdy  youngsters  write  some  very 
interesting  letters  regarding  the  doings  in  the  camp. 
Bob,  who  is  a  chip  of  the  old  block,  has  already  re- 
ceived several  medals  for  heroic  work  in  rescuing  the 
small  campers  who  fell  in  the  pond.  All  in  all,  the 
boys  report  a  wonderful  time,  everybody  well  and 
happy,  but  regret  that  vacation  time  is  not  365  days. 

Hi  Hammer  (Corral,  Wodiska  y  Company),  the 
*' Bering"  expert,  and  Mort  Hammer  (Marcelino  Perez 
&  Company),  pusher  of  '^Tuval,"  **Redencion"  and 
**  Count  Pontchartrain"  cigars,  brothers  who  were 
raised  on  the  green  grasses  of  Cleveland,  were  with| 
us  for  a  few  days  last  week  booking  some  nice  orders 
for  September  delivery.  The  brothers  are  noted  for 
their  hobbies.  Hi,  for  greenbacks  and  Mort  for  post- 
age stamps.  So  fellow  readers,  if  you  have  any  old 
stamps,  send  them  to  Mort,  and  Hi  wdll  welcome  the 
greenbacks. 

Emmet  Walsh,  who  was  formerly  in  charge  of  the 
cigar  department  of  Park  &  Tilford,  has  accepted  a 
position  with  the  Mazer-Cressman  Cigar  Manufac- 
turing Company,  and  will  travel  the  western  territory 
on  the  Mazer-Cressman  products. 

The  new  store  of  D.  A.  Schulte,  located  at  122-124 
Woodward  Avenue,  was  opened  to  the  public  on  Sat- 
urday, July  12.  This  new  location  is  the  largest  store 
in  Detroit  devoted  to  the  retail  cigar  and  tobacco  busi- 
ness, having  seventy  feet  of  show  cases  and  wall  cases. 
All  the  latest  and  modern  fixtures  have  been  installed. 
There  is  a  four-foot  balcony  around  the  entire  store, 
affording  ample  room  for  offices,  etc. 

Very  truly  yours, 


TKUU^Cr^ 


WESTERN  BOX  MEN  HOLD  SILVER  JUBILEE 

The  24th  and  25th  of  June  marked  the  celebration 
of  the  Western  Cigar  Box  Manufacturers'  Association 
silver  jubilee.  The  Hotel  Drake,  Chicago,  III.,  was 
the  scene  of  the  celebration.  The  organization  was 
founded  in  1899  and  has  continued  without  interrup- 
tion since  that  time.  Eight  men  who  attended  the 
first  meeting  were  among  those  present.  E.  H.  Defe- 
baugh,  publisher  of  Barrel  &  Box,  and  founder  of  the 
organization,  was  among  them. 

Julius  Tisch,  former  mayor  of  Grand  Rapids, 
Mich.,  was  elected  president  for  the  ensuing  year. 

An  important  act  of  the  business  sessions  was  a 
pledge  to  support  the  proposed  campaign  to  adver- 
tise cigar  smoking. 

Cigar  box  manufacturers  from  the  East  who  were 
guests  of  the  Western  Association  were  Charles  F.  Alt- 
house,  of  New  York ;  F.  S.  Koons,  of  Boyertown,  Pa., 
and  Henry  L.  Sheip,  of  Philadelphia. 


20 


44tli  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


July  15,  1924 


July  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


21 


kk 


HAYAHA 


(Ripe 


Domctic  Filler-Imported  Sumatra  Wrapper) 


'Jh  Old  J'avorite 


BAYUK  CIGARS,  Inc. 

PHILADELPHIA,  PA. 

New  York,  119  Lafayette  Street 
Phone  Franklin  3166 

ALSO  MAKERS  OF: 

Philadelphia  Hand  Made 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


MERCHANTS  CIGAR  BOXM 

DALLASTOWN,  PA. 

..MANUFACTURERS  OF 

CIGAR  BOXES  St  CASES 

DMl«rs  In  Labels,  Bands  and  Edglnss 

CAPACITY    1S,000   DAILY 


'»  i»     « .  f        ^*  f  J    We  make  them.     Anything  In 

if     it    8      Wood-     RMlwood  and  ImiUtion. 


Cedar,  Veneer, 


iri.»         W\     •  We  hava  them.     Let  ua  quote  you  on  your 

If     It   $     "rices «•«'•     Ll"«  "P  *'»•»  •  ""*  **^  boamaker 

for  your  1924  requirements. 

WE  SPECIALIZE  IN  BOITE  NATURE  BOXES 
rirat  CU«s  Cliar  Bo«e«  Guaranteed 


flRcmbcte  ot  tbc  Inbuetri?  are  cotMall^  tnviteb  wben  in 
l>bi(aDeipbta  to  malie  tbe  offices  of 

Zbz  Ztobacco  Morlt) 

tbeit  beaOauattete,  anb  to  malie  uee  of  out  eerrlced 
in  an^  anb  all  wa^fl.  for  confctencea  a  private  ofHcc 
will  be  placeb  at  tbelr  blsposal,  If  beelreb.  'Remember 
tbe  abbresa,  236  Cbeetmit  Street,  pbtlabelpbla,  pa. 

U«lepbone,  lombarb  I7M 


(Continued  from  page  12) 

**Sure  thing,''  sez  I.  **You  are  up  to  snuff,"  and 
T  made  a  mental  note  of  it  all.  And  here  it  is  broad- 
cast to  you. 

Why  not  open  T^dde  your  eyes,  find  a  few  things 
men  like,  make  room  for  them  near  the  door,  display 
the  articles  attractively,  mark  prices  on  them,  and  thus 
pick  up  some  extra  sales. 

You  may  be  surprised  how  much  you  sell,  and 
you  perchance  may  be  starting  a  new  department 
which  will  grow  and  grow  and  become  a  valuable  part 
of  your  business. 

Give  it  a  thought. 

Ct]     Ct]     Cj] 

Are  you  keeping  the  delicate  touch  of  a  sensitive 
thumb  on*  the  pulse  of  business  today! 

It  is  important  that  you  should. 

^'ou  should  be  very  keenly  interested  m  the 
changes,  however  slight,  which  are  going  on  m  busi- 
ness and  trade.  «?        r^ 

A  big  manufacturer  just  left  my  office  alter  an 

liour's  chat.  .  ,         ^  ,  . 

Tie  said  that  manufaMurers  are  certainly  watching 
tlieir  steps,  and  retailers  are  doing  the  same. 

Manufacturers  are  using  the  utmost  care.  Ihey 
are  refraining  from  making  up  great  big  stocks  ol 
goods,  as  thev  used  to  do,  of  goods  which  might  be  a 
drug  on  the  market  and  might  have  to  be  sold  at  a 

loss.  ,  ^  •     1       • 

Retailers,  too,  are  using  the  utmost  care  in  buyniii. 
They  are  higlilv  alert  when  purchasing.  They  buy 
what  thev  feel  Iheir  customers  want,  and  are  miglity 
careful  in  making  this  decision.  They  buy  in  moc  - 
erate  quantities,  so  they  will  keep  their  goods  tresh 
and  won't  have  a  lot  of  odds  and  ends  to  clean  out  at 
a  loss  at  some  future  time. 

Thev  are  displaving  their  goods  more  attracUvel) . 
Thev  are  learning  the  art  of  talking  and  the  art  ot 
selling,  and  are  applying  these  arts  in  their  business. 
The  results  are  very  gratifying.  Better  merdnni- 
dising  is  being  done,  more  money  is  being  made,  a^ia 
the  conducting  of  a  business  is  much  more  satistMC- 
tory. 


POLISH  TOBACCO  MONOPOLY  YIELDS  PRETTV 

PENNY 
The  Polish  Tobacco  Monopoly  is  expecteil  to  yi  Id 
a  net  profit  in  1924  of  approximately  *1 :5,50(),(XK)  c    a 
total  production  valued  at  $50,500,000,  according'  *o 
official  estimate,  says  Assistant  Trade  (N^mmissic  .-r 
E.  Baldwin,  Warsaw,  in  a  report  to  the  Dei^Hn^  ■  t 
of  Commerce.    A  total  net  revenue  of  $16,500,000  is 
forecast  from  all  monopolies-tobacco  sdt  sacchai    . , 
and  lottery.     It  is  further  estimated  that  10,O^M     'i 
kilos  of  raw  tobacco  will  be  required  by  the  tact<ii  •  ^» 
of  which  5,5(K),(K)0  kilos  will  be  used  in  the  private  '»- 
tories  which  are  to  be  taken  over  by  tji^/^l'^^']  ,  • 
on  Auirust  1,  1924.    This  will  p^ve  an  output  ot  4,4  'N- 
000  kilos  of  smoking  tobacco,  5,500,000,000  cigare:   «^, 
and  75,000,000  cigars. 


FAIR  TRADE  LEAGUE  REPORTS  ON  CIGAR  MIS- 
BRANDING CASES 

The  report  made  by  Secretary-Treasurer  Edmond 
A.  Whittier,  at  the  recent  annual  meeting  of  the  Amer- 
ican Fair  Trade  League,  described  the  successful  ef- 
forts of  the  league  to  stop  misuse  in  the  cigar  industry 
of  the  words  ^'Havana,"  *'Tampa''  and  other  local 
names.  During  the  year,  said  Mr.  Whittier,  more  than 
200  manufacturers  have  pledged  themselves  to  elimi- 
nate misbranding  and  misleading  advertising  state- 
ments. Two  representatives  of  the  tobacco  trade  were 
elected  to  membership  on  important  committees — Leo 
G.  Steiner,  E.  P.  Cordero  &  Company,  New  York,  being 
chosen  member  of  the  Executive  Committee,  and  D.  F. 
McCarthy,  secretary-treasurer  of  H.  Fendrich,  Incor- 
porated, Evansville,  Ind.,  being  added  to  the  Advisory 
Committee. 

During  the  discussion  of  the  league's  work  Mr. 
Steiner  said,  ^ '  I  should  be  very  much  lacking  in  grati- 
tude if  I  did  not  publicly  compliment  the  league  and 
Mr.  Whittier  for  his  untiring  efforts  in  connection 
with  the  cigar  industrj^  with  which  I  am  connected. 
Vou  have  started  something  that  men  who  have  been 
in  the  industry  for  generations  thought  w^as  impossi- 
ble. There  were  absolutely  no  scruples  used  in  the  de- 
scription of  cigars.  Anything  that  a  manufacturer 
deemed  to  his  liking  to  place  upon  a  package  repre- 
senting the  contents  of  his  product  was  considered  per- 
missible. 

*'When  I  approached  Mr.  Whittier  in  the  begin- 
ning, I  am  very  frank  to  say  that  I  thought  that  we 
not  only  had  a  very  large  problem  on  our  hands  which 
could  never  be  successfully  concluded,  but  that  its  so- 
lution would  net*essarily  be  slow.  I  must  say  that  ev- 
erything is  turning  out  very  satisfactorily.  Aston- 
ishing progress  has  been  made.  Today  I  can  conscien- 
tiously state  that  90  per  cent,  of  the  large  and  mod- 
erate— jK^rhaps  my  percentage  is  too  conservative — I 
would  say  95  per  cent,  of  the  large  and  moderate  man- 
ufacturers are  describing  their  products  correctly. 
The  smaller  manufacturers  are  the  ones  we  now  have 
to  look  after.  Offenders  in  this  class  there  will  always 
bo  and  their  correction  can  only  be  accomplished  by 
the  exercise  of  constant  vigilance.  For  this  work  the 
league  has  already  demonstrated  its  complete  equip- 
ment. 

''Also  I  do  believe  that  the  work  done  in  conjunc- 
lion  not  only  with  the  cigar  business,  but  in  many  other 
industries  has  a  direct  bearing  upon  our  great  prob- 
lem, which  is  the  standardization  of  products  and  of 
prices.  With  the  important  objective  of  the  league  to 
secure  resale  price  legislation  the  entire  tobacco  in- 
itustry  is  in  full  sympathy  and  the  league  should  have 
its  unanimous  support." 


CIGARETTE  DESTROYS  $10,000  YACHT 
While  preparing  his  cruiser  for  a  fishing  party 
last  AVednesday  night  at  a  pier  at  Atlantic  City,  Wal- 
t.  r  Scholes  w'alked  into  the  forward  cabin  with  a 
liiihted  cigarette  in  his  hand  and  gasoline  vapor  ex- 
]  ':<k'd,  hurling  Mr.  Scholes  out  of  the  cabin  Imt  luckily 
\\lthout  serious  injury.  Flames  rapidly  spread  over 
tie  yacht  which  was  soon  a  total  loss,  as  was  also  the 
l'>athouse  alongside. 


AH-H-HBOY! 
Home  is  where  you  scratch  any  place  that  itches. 
^  Tyrone  Division  Special. 


News  from  Congress 


{Continued  from  Page  11) 

The  question  of  Pullman  surcharges  was  taken 
up  by  the  commission  on  the  plea  of  the  United  Com- 
mercial Travelers  of  America,  who  contended  that  the 
necessity  for  the  additional  charge  for  Pulhnan  ac- 
commodations no  longer  existed  and  that  it  imposed  a 
serious  burden  upon  patrons  of  the  railroads,  espe- 
cially traveling  men. 


Sixty-seven  Individual  Incomes  Over  $1,000,000  Each  in 

1922 
Analysis  of  the  income  tax  returns  for  1922,  just 
completed  by  the  Commissioner  of  Internal  Revenue, 
shows  four  taxpayers  to  have  had  net  incomes  of 
$5,000,000  or  more  for  the  year,  five  incomes  between 
$3,000,000  and  $4,000,000,  ten  between  $2,000,000  and 
$3,000,000,  and  forty-eight  between  $1,000,000  and 
$2,000,000,  a  total  of  sixty-seven  ''million  dollar  in- 
comes," as  compared  with  but  twenty-one  in  the  year 
1921.  The  combined  net  income  shown  by  these  sixty- 
seven  reports  was  w^ell  over  $140,000,000  for  the  year, 
and  their  o\mers  paid  income  taxes  totaling  nearly 
$50^000,000. 

An  average  of  6.2  persons  out  of  each  100  of  pop- 
ulation filed  income  tax  returns  for  1922,  a  total  of 
6,787,481  being  received,  showing  total  net  income  of 
$21,336,212,530,  or  $194.72  per  capita.  The  income  tax 
collected  upon  this  total  amounted  to  $861,057,308. 
Six  million  of  the  returns  showed  income  of  $5000  or 
less;  the}'  covered  63  per  cent,  of  the  net  income  of 
the  country  but  paid  only  11  per  cent,  of  the  total 
income  tax.  Sixty-five  per  cent,  of  the  income  tax  w^as 
l)aid  bv  persons  having  incomes  of  between  $10,000 
and  $300,000. 


Tobacco  Exports  Show  Amazing  Figures 
The  United  States  is  now  exporting  tobacco  and 
tobacco  products  at  the  rate  of  more  than  eleven  mil- 
lion dollars*  worth  a  month,  according  to  figures  which 
have  been  compiled  by  the  Department  of  Commerce. 
Kxports  during  the  month  of  May  included  31,- 
714,534  pounds  of  leaf,  valued  at  $7,875,371;  107,018 
Ijounds  of  cigar  leaf,  valued  at  $34,656;  7,838,995 
pounds  of  other  leaf,  worth  $1,580,040;  4,289,59^ 
pounds  of  stems,  trimmings  and  scrap,  valued  at 
$159,208;  1,169,033,000  cigarettes,  valued  at  $2,131,284, 
and  103,365  pounds  of  smoking  tobacco,  valued  at  $55,- 
898. 


GERMANY'S  COMMUNITY  SMOKES  FALLING  OFF 
C^uba's  exports  to  Germany  of  "oversize"  cigars 
has  fallen  off  considerably  since  the  w^ar,  according 
to  reports  to  Washington.  This  was  a  peculiar  trade 
which  has  never  been  popular  in  this  country. 

These  cigars — some  over  a  foot  in  length  and 
tliick  in  proportion — used  to  be  shipped  to  Germany 
and  Austria,  where  they  were  clamped  in  a  holding 
apparatus,  while  from  six  to  a  dozen  patrons  of  the 
smoking  parlor  inserted  hollow  piercing-tubes  into  the 
cigar,  and  by  means  of  rubber  tubing  and  mouthpiece 
held  a  sort  of  community  smoke  at  so  mi^ch  per 
smoker. 


22 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


July  15,  1924 


Tobacco  Merchants'  Association 
Registration  Bureau,  Lw  yom:  cnr 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A-An  .Uowance  of  $2  will  be  made  to  member,  of  the  Tobacco  Met 
thanta*  Asaociation  on  each  regiatration. 

Note  B-If  a  report  on  a  aearch  of  a  title  "If^Vi'V'ddffionircKlf  "o^^^^ 
than  ten   (10)  titles    »'"^'"S?r"„i**".\l[;tM  tS  repSrtin^^  twenty 

Dollar  ($1.00)  will  be  made.    If  U  n«"»»****\iSf.:^nV"ch^^         of    Two    Dollara 
(20)  titles,  but  lea.  than  thlrty-one  (3  ).  an    additiona^  cna^ge  ^.^^   ^^ 

fl2  00)   will  be  made  and  ao  an  additional  charge  oi  ^"*  *^"""     ^' 
2ade  for  every  ten  (10)  additional  title,  necessarily  reported. 

REGISTRATIONS 
CHARLES  FREDERICK  PUSCH:-43.830.    All  tobacco  products. 

June  21.  1924.    Charles  F.  Pusch  Estate,  Marysv.lle   Kansas. 
POCKET  PIECE:— 43,831.    For  cigars.    May  8,  1924.    U  A.  btro- 

HOME^s1feT-U^^^^^^      For   cigars,    cheroots,    stogies    and    little 

BRAE^  BURN:-U3,835.     For    smoking    tobacco.     July    2, 
Charles  B.  Perkins  Co.,  Boston,  Mass. 


1924. 


TRANSFERS 
COMMERCIAL     BRAND:-4314     (Trade-Mark     Record).       For 
cigars.  Registered  August  3.  1887,  by  George  Schlegel,  New  York, 
NY.    Transferred  to  Nic.  Althaus  Co.,  New  \ork,  N.  Y.,  and  re- 
transferred  to  Estate  of  Julius  Schmidt,  Jersey  City,  N.  J.,  June  Jl, 

MADAME  BUTTERFLY:— 32.667  (U.  S.  Tobacco  Journal).     For 
cigars,  cigarettes,  cheroots  and  tobacco.     Rfg^f^ered  February  8 
1W7,   by   Wm.   Steiner  Sons   &   Co.,   New  York,  NY.    Through 
mesne  transfers  acquired  by  Davis  &  Abramson,  Ph'^adelphia,  Pa., 
and  re-transferred  to  George  Ziflerblatt  &  Co.,  Philadelphia,  Pa.. 

June  13,  1924.  .  ,  ,n      t-  •       - 

PRISCILLA:— (United  States  Tobacco  Journal).  For  cigars. 
Registered  September  10.  1883,  by  Witsch  &  Schmitt,  New  York, 
N  Y  Through  mesne  transfers  acquired  by  Hyneman  .^ros., 
Boston,  Mass.,  and  re-transferred  by  Helen  Hyneman,  special  ad- 
ministratrix of  the  Estate  of  Hyneman  Bros.,  to  Morris  D.  rseu- 
mann  &  Co.,  Philadelphia,  Pa.,  June  13,  1924. 

DEMOCRATIC  NOMINEE  FOR  VICE-PRESIDENT 
BEGAN  AS  CIGAR  SALESMAN 

Charles  W.  Br>^an,  younger  brother  of  William 
J.  Brjan,  who  was  nominated  by  the  Democratic  Con- 
vention, to  i-un  as  candidate  for  the  Vice-Presidency, 
began  his  business  career  as  a  cigar  salesman  but 
after  continuing  this  for  only  a  short  time  found  the 
call  to  enter  politics  was  too  strong,  so  gave  it  up. 
Since  that  time  his  rise  has  been  rapid  in  the  field 
of  politics. 

Keep  it  up  boys,  you  never  can  tell. 

ANOTHER  VICIOUS  CIRCLE 

To  get  his  wealth  he  spent  his  health, 
And  then  with  might  and  main 

He  turned  around  and  spent  his  wealth 
To  get  his  health  again. 

— Boston  Transcript, 


RIBBON  GUM 

TRAGACANTH 

She  Finest  Slualities 

A.  D.  SMACK  CO. 

WUMN  STREET  n  NEW  YORK  CITY 


LIST  OF  EXHIBITORS  FOR  1925  EXPOSITION  CON- 

TINUES  TO  GROW 
Present  List  of  Exhibitors  1925  Tobacco  Show 
American  Tobacco  Company 
H.  Duys  &  Company 

Connecticut  Valley  Tobacco  Growers'  Ass'n 
U.  S,  Tobacco  Journal 
Retail  Tobacconist 
Tobacco  Leaf 
Tobacco  Trade  Journal 
Western  Tobacco  Journal 
Harry  Blum 

Universal  Tobacco  Machine  Company 
Arthur  Bornholdt  &  Company 
Carl  Upmann 
Josephson  Brothers 
Rochester  Folding  Box  Company 
S.  Frieder  &  Sons 
Alfred  GrUk 

Sidney  J.  Freeman  &  Sons 
A.  Coulapides 

Brunhoff  Manufacturing  Company 
Cullman  Brothers 
Durlach  Brothers 
American  Lithograph  Company 
International  Cigar  &  Machinery  Company 
E.  H.  Gato 

East  Prospect  Cigar  Company 
Bahnson  Company 
Park  &  Tilf  ord 

E.  Popper  &  Co.,  Incorporated 
Tobacco  Merchants'  Association 
E.  P.  Cordero  &  Company 


ALGERIANS  GROW  MORE  TOBACCO 

Tobacco  is  becoming  an  increasing  important 
money  crop  in  Algeria,  says  a  report  to  the  Depart- 
ment of  Commerce  from  Commercial  Attache  L.  L. 
Jones,  Paris.  Acreage  planted  to  this  crop  has  in- 
creased more  than  100  per  cent,  in  the  last  decade  and 
production  has  jumped  from  10,866  metric  tons  in 
1913  to  17,280  metric  tons  in  1923. 

According  to  French  Colonial  policy  ever>^thnig 
possible  is  being  done  to  encourage  this  movement. 
The  average  number  of  tobacco  growers  in  recent 
years  has  been  alwut  13,300.  Cultivation  occurs  chiellv 
in  the  area  near  the  coast  and  in  the  department  or 
Algiers  which  in  some  years  produces  as  much  as  i'O 
per  cent,  of  the  total.  Tobacco  can  be  grown  on  irri- 
gated lands  but  it  is  heavy  and  spongy  and  the  Fren  h 
Tobacco  Monopoly  has  refused  to  purchase  this  tyi»e 
of  tobacco  since  1921,  although  a  considerable  porti  n 
of  the  crop  continues  to  be  grown  on  irrigated  lai  1, 
due  to  the  heavier  yield,  and  is  then  sold  in  the  o\)M 
market 

The  Algerian  farmer  has  difficulty  in  disposing  f 
that  part  of  his  crop  not  purchased  by  the  French  'i  >; 
bacco  Monopoly  and  to  overcome  this  three  produce  ^ 
co-operative  associations  have  been  established,  /  le 
near  Bona  and  two  near  Algiers.  The  co-operati  " 
have  a  ten-year  contract  with  the  French  Regie 
which  the  latter  undertakes  to  purchase  a  minimuir 
2500  metric  tons  anually.  The  amounts  above  the  m  n- 
imum  which  the  French  Regie  engages  to  purchase  i*© 
fixed  every  year  in  February.  For  1924  the  pur^fl  ei 
are  to  be  not  less  than  14,000  metric  tons. 

The  co-operatives  have  not  only  facilitate<l  i- 
rangements  with  the  French  Government  for  purch  se 
of  the  crop,  but  have  been  active  in  instructing  the  1  u- 
mers  as  to  how  to  produce  improved  grades. 


s 

iV 

)f 


CIGAR  BOXES 


Dependable  service— Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  o! 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co. 
24  Vine  St., 
DESHLER,  OHIO. 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCA(«    PAS  BACH,  Pncs. 


U.A.VOICCSCCV.   &  CCN'LMANAfiCIt 


PASBAC411|AprCE 


-.i:^ LITHOGRAPHING  CO.inc.^^ 

J{TtT  llTHOGMAFMSmS 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGAR  LABELS -CIGARBANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


NEW  VORK 


The  Standards  of  America 

Lorillard's  Snuff,  :  Est.  1760 
Rail  Road  Mills  Snuff,  Est.  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORfGWAL 


Hey  wood,  Strasser  &  Yoigt  Litho.  Co. 

26th  5t.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE! 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  111. 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  Quality 


Perfect  Liihography 


CIGAR^k 


Afl^erican'Rox  Sapplv  C^ 


2309  Russell  Street 


Detroit,  Mtch. 


Comer  of  Gratiot  Streot 


Exclusive  Sellinp  Agents  For 

THE  CALVERT  LITHOGRAPHING  CO. 


SiyCE  1870 


CIGARBANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 


257-265  W.  17th  St. 


New  York  City 


Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


Maccoboys  —  l^appees  —  High  Toasts 
^Strong,  Salt,  SWeet  and  Plain  Scotchs 

MANUFACTURED    BY 

CEORCE  W.  warn  CO.,  in  nfth  Ave.,  New  York 


S::z)^alerrS 

CAN  NOW  GET 

DILLS  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 

J.G.DILL   CO. 

RICHMOND,  VA. 

J^anu/aelurcrs  of 

HIGH  GRADE 

SMOKING     TOBACCO. 


3*'-' 


\f 


iliillilllll 


a 


I 


iPiiiiPiiiiiiiiiiiiiiiliiiliiii' 


•■ 


Meet  The  Man 
Who  Handles  Manilas 

Constantly  throughout  the  country  now 
there  is  inquiry  for  the  better  cigars  from 
the  Philippines. 

Smokers  are  becoming  more  apprecia- 
tive of  Manilas. 

They  can  see  the  quality. 

They  realize  how  great  the  value  is. 

All  long  filler,  strictly  hand  made  by  the  Spanish  method,  Manilas 
challenge  comparison  with  more  expensive  cigars  from  other  places. 
Mild,  free  burning,  piquant,  Isabela  tobacco  appeals  to  men  who 
know.  Filipino  makers  excel  in  workmanship.  Manila  cigar  factor- 
ies are  as  fine,  clean  and  sanitary  as  any  in  the  world. 

Manila  popularity  is  not  confined  to 
Class  A. 

Live  dealers  find  it  profitable  to  feature 
dependable  brands  in  various  sizes. 

Placing  Manilas  in  the  show  case  puts 
money  in  the  retailer's  pocket. 

Build  Business  On 
Standard  Brands 

List  of  Manila  factories  on  application. 

Names  of  importers  cheerfully  given. 
Fmilwif  information  supplied  on  request. 

Manila  Ad.  Agency, 
(C.  A.  Bond,  Mgr.) 
15  William  St., 
New  York  City 


lillllllllMllllliillllllllBli 


I 


AUGUST  1,  1924 


rSlllllllllllllfllllllllllllilllllllllll 


^-^^^'iiiiiiiii/iiiiiiiiiiiiiiiiiiiiiiiiiiiiii: 


JOHN  H.  BAKER 

SCRAP  CUTTER 

AND 

SEPARATOR 


A  Scrap  Cutter  and  Separator 
that  really  does  separate 


Write  for  descriptive  matter^ 
and  neXti  price 


Cigar  Manufacturers  Making 

Short  Filler 

CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

Twenty  years  giving  satisfaction  right 

along 

HAS  A  FINE   AROMA 

CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 

Write  for  sample  and  prtca 


Baker  Tobacco 


Machinery 


YORK.  PENNA 


4:iiiiitiiiiiiillilllllliillii!iMii 


«s.-^,-,-- 


iiimmiiiiHimiiiiiiiiiimiiiiiiiiiii; 


PUBLISHED  ON  THE  ISIAND  1512  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHIU..  PA. 


e^n 


August  1,  1924 


^' 


The  Besf  C  I 

WOODEN 


are  Packed  in 


'no t hino  »*it I sf  i«»  < I ke" 


VjoiJKJi^frt'rvtiMrrrki'j'A 


From  Your  Town  and  All  Towns 
They  Come  and  See  This  Sign 


"Everybody"   goes   to  Atlantic  City    and  *'every- 
body '  will  see  and  be  impressed  by  this  gigantic 
sign  standing  on  the  meadows  within  a  mile  of  the 
drawbridge.     Two  hundred  and  fifty  feet  long,  30 
feet  high    it  tells  a  big  story  in  a  big  way. 

It  reminds  the  men  who  know,  it  tells  the  people 
who  don't,  the  truth  that  'The  Best  Cigars  Are 
Packed  in  Wooden  Boxes". 

Such  publicity  which  the  smoker  cannot  help  but 
see,  which  appeals  to  him  as  being  sound  reasoning 
and  advice  must  produce  results.     IT  IS  DOING 
SO  ALREADY! 

Why  not  pack  your  cigars  in  wooden  bd^W 
benefit? 


pi^^After  all 
cKiothing  satisfies  li 
m^a  good  cigar 


like 


Best  Cigars  arm  Pm^^ 
m  Wi 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


3 


SHEIP 
& 
VANDEGRIFT 


Tl 


INCORPORATED 


REDI  CUT 


NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

QUALITY  AND  SERVICE 

812832  N.  Lawrence  St  Philadelphia,  Pa. 


FOR  GENTLEMEN  OF  GOOD  TASTE 


'/^ 


SANFELIGE 


2  f^r,^/:5<,,\ 


EL  VERSO 

'     IOC  2f'>r25<-l5^   ■ 


OOODCI< 


T.'IE  DEISEL-WENNER  CO. 


Naken 


LIMA,  OHIO 


BiGGESTAND  BeStToBACCO^LUE 

THE  10*  TIN 


WthyourfuII 
retail  dealers 


profit 


1^*^  r    - -—■—     . 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


August  1,  1924 


r  HANDMADE^ 


u 


EVERY  MAN'S  SMOKE' 

BAYUK  CIGARS,  INC. 

PHILADELPHIA.  PA. 

New  York,  119  Lafayette  Street 
Phone  Franklin  3166 

MAKERS  OF: 

Philadelphia  Hand  Made 
Havana  Ribbon 

(Ripe  Domestic  Filler-Imported  Sumatra  Wrapper) 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 


<^^> 


JESSE  A.  BLOCH.  Wheeling,  NV.Va.   ........ 

CHARLES  J.  EISENLOHR.  I'lnladelphia,  Pa. 
WILLIAM  BEST.  New  York    N.Y.  .......... 

MAT.  GEORGE  W.  HILL.  New  York.  N    Y. 
GEORGE  H.  HUMMEL.  New  York.  N.  Y.   ... 

JULIUS    LICHTENSTEIN.    New    York.    N.    \ 

H.   H.   SHELTON,   Washington.   D.C 

WILLIAM  T.   REED,   Richmond    Va.. 

HARVEY    L.    HIRST.    Philadelphia,    Pa.    .... 

ASA  LEMLEIN,   New   York,   N.   Y. 

CHARLES  DUSHKIND,  New  York,  N.  Y.   .... 
^^  Headquarters,  5  Beekman  Street. 


•  • ♦• ■**#■ < 


«•*•••*•• 


President 

..Ex-President 

.Chairman  Executive  Committee 
..Vice-President 
...Vice-President 
...Vice-President 
...Vice-President 
...Vice-Presidentc 
...Vice-President 
Treasurer 

.Counsel  and  Managing  Director 

New    York  City. 


!•«•»••«•    • 


(*••••   4 


»•••••**•*•■**■*••••   • 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

........Presided 

...Vice-President 

GEO.^ErENGEL  Covington^  Ky.  ...........* • Ilerluirr 

WM    S.   GOLDENBURG.   Cincinnati.   Ohio*»«»«»»»«»»««»»«»*w%**»«»»  .*...aecrci«r7 


W.  D.  SPALDING,  Cincinnati,  Ohi 

CHAS.  B    WITTROCK.  Cincinnati,  Ohio 


■•«•■•«••••>«••»■•• 


THF  WATinWALCf&AR  LEAF  TOBACCO  ASSOCIATION 


»•*«»« • *• •*♦»•#«•*«»♦** 


CHAS.   E    LONG,   Lancaster,   Pa. 

A.   W.   KAERCHKR,  Chicago,   111. 

W.  S.   FULLER.  Hartford.  Conn. 

L.    H.    NOLT,    Lancaster,    Pa.    ,*»♦»•#«***#»*.♦•*.»••«•*••••**••«♦•••»»•••• 


....... .*••»• 


•••»»♦«•♦«»•••»♦»*»••*•«• t'rcsiaeni 

». .Vice-President 
Treasurer 


m  *9m  m • *  #••♦*«• * • * ♦ •*  * ♦*  *  < 


.Secretary 


TOBACCO  SALISMIM^  ^S^IMTIOK  OR  AMERICA 

SIDNEY   T.   FREEMAN   ,,,»,, ,.»«».»v»,«..««*..*..m«..m«».."v**'V,"*'S"*-j*!^ 
JACK    ECKSTEIN    ...,........*,,*.,«*.....*••.•♦•.•••*•.•. ..1st    Vice-President 

SAM.    FORDIN • ....,...„..2d    Vice-President 

MAX    BERLINER    • .*,#..... Ireasurer 

LEO  RIEDERS,  a:0  West  n8th  Street,  New  York  City  ♦•»♦*...«. Secretary 


NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

JOSEPH   WINNICK    ,••„.«. Vr  •  •E'^"!H^n! 

SAMUEL  WASSERMAN    Vice-President 

ARTHUR  WERNER,  51  Chambers  St..  New  York  City.. Secretary  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


FOR  SALE-TEN  BALES  OF  FLORIDA  WRAPPERS   14  to  18 

inch.    Light  colors.    A  bargain.   More  than  I  can  use.   Edwards 

Cigar  Co.,  Americas,  Ga. 

ONE    HUNDRED    CASES    GOOD   CLEAN    SIFTINGS.     Address 
John  H.  Baker  Tobacco  Co.,  Queen  and  York  Streets,  \ork.  Fa. 

WISCONSIN  TOBACCO  FOR  SALE.— Approximately  m  cases 

1918    1919,  1920  and  1922  Southern  Wisconsm  tobacco.     Samples 

at    Rockdale,    Dane    Co.,    Wis.     L.    G.    Anderson,    2127    Iowa    St., 

Ch icago,  111. ^_»^^__— 

BUSINESS  OPPORTUNITY 


MOnFRN  EQUIPPED  FACTORY.  Desirably  located,  State  of 
^Pennsylvania.  Steam  heated.  Capacity  1(K).000  minimum,.  200.000 
maximum.  Producing  good  workmanship.  Scale  of  price  right  for 
10-cent  line.  Actively  operating  at  present  with  good  organization. 
Rent   reasonable.     Further  details  on  mquiry.     Address    Box  434. 

care  of  "The  Tobacco  World." 

SITUATION  WANTED 


A  CAPABLE  CIGAR  FACTORY  EXECUTIVE  AGGRESSIVE 
with  initiative  and  executive  ability  to  handle  large  factory  or 

factories,   capable  of  starting  chain  of  ^fc.I°"^% j"^^*^  °orrd"°' 
position  shortly.    Address  Box  Z,  care  of  "The  Tobacco  World. 


The  Tobacco  World 


Established  1881 


VOLUME  44 


AUGUST  1.  1924 


No.  15 


TOBACCO  WORLD   CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 


Published  on  the  1st  and  I5th  of  each  month  at  236  Chestnut  Street. 

Philadelphia,  Pa. 


Entered  a.  second-class  mail  n^atter,  December  22  1^  at  the  Post 
Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:  United  States,  Canada.  Cuba  and  Philippine  Islands.  $2.00  a 
year.    Foreign,  $3.50. 


.mmm,mmm„«, - ■ »,,..«,mm«m,um,H.mm:»m.mmHmmmmm,Hmmmm«»»»»>-mm»mm^ 

OUR  HIGH-GRADE  NON-EVAPORATING 

^^^^  ^MikeXSJc^o  meUow  .od  .mooth  I-  character 
and  Impart  a  moat  palatable  flavor 

FIAYORS    FOR    SHOHHG   tnd   CHEWING   TOBACCO 

Write  for  List  of  Tlavora  for  Special  ^^^^ii .,__, 

t,mtvi!'jlSoilmEWL.  BOX  flavoes.  paste  sweetenms 
FRIES  8k  BRO..  92  Reade  Street.  New  Yor^^ 


„.„,.....„..,..H.m«..m.«.......m .""."•"•■ -" • «-"•""••"•••■•••" 


D/ie  (^aar  of  Qualihr 


122    SECOND     AVENOi 
NEW  YORK  CITY 


August  1,  1924 


Bay  You  Saw  It  in  The  Tobacco  World 


44th  year 


I 


A  Name  You  Know 


with  a  reputation  main- 
tained by  the  world's 
largest  manufacturer 
of  High  Grade  Cigars. 


ci  ci^arjioull  like 


^o>-r^ 


^•oooooo©^ 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


August  1,  1924 


WAITT  &  BOND 


Bl 


ac 


J^stone 


CIGAR 


LA  MEGA 

Clear  Havana  Cigar 

MADE-IN-BOND 


Havana 


Filler 


jibsolutelif! 


LA  MEGA  is  made  only  in  the  finei  grades. 
More  than  50  shapes  and  sizes  to  select  from. 
Prices  and  terms  cheerfully  furnished  upon  application. 

V.  GUERRA,  DIAZ  &  CO. 

TAMPA,  FLA. 


Cigar  Manufacturers  Association 

of  Tampa 

COMPRISES  ALL  OF  THE  LEA'DING  and  UpP- 
RESENT JTIVE  ClGjlR  MANUFJCTU^ERS 
IN  TAMPA,  UNITING  IN  THE  THREE-FOLD 
EFFORT  OF: 

1  si— Benefiting  our  Members. 

2nd— Maintaining  the  high  standard  of  "Tampa** 
workmanship  by  seeing  that  our  labor  is 
justly  treated. 

3rd— Protecting  the  dealer  and  the  consumer 
against  unscrupulous  methods  of  others  by 
issuing  to  our  members  the  following  "  Iden- 
tification "  Stamp : 


Get  the  Utmost  in  SALES  and  ADVER- 
TISING Values  from  your  Cigar  Containers  by 
Packing  Your  Brands  Exclusively  in  Wooden 
Cigar  Boxes. 

We  Manufacture  Quality  Cigar  Boxes  and 
render  prompt  Service. 

PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 

PHILADELPHIA,  PA. 


1 


This  stamp,  on  each  box,  is  your  guarantee  that  the  goods 

are  manufactured  In  Tampa— of  "Tampa"  quality 

and  workmanship— DEMAND  IT 


lik  PALINA 

CIGAR 

IT'S  JAVA  WRAPPED 


August  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


pHibADEli 


UNITED  MANAGER  NEAR  ARREST 
When  passei*sby  saw  a  man  break  a  window  and 
endeavor  to  enter  the  United  Cigar  Store  at  Market 
and  Juniper  Streets,  about  8  A.  M.  last  Monday  morn- 
ing, they  naturally  thought  a  robbery  was  in  progress 
and  immediately  surrounded  the  intruder  and  sum- 
moned a  policeman. 

When  the  police  arrived  the  intruder  was  recog- 
nized as  the  manager  of  the  store  who  had  forgotten 
his  keys,  and  could  not  waste  the  time  to  return  home 
XoT  them  before  opening  up  the  store. 


CIGARS  NEARLY  DROWNED 
A  thoughtless  person  on  the  floor  above  the  cigar 
store  of  Cushner  Brothers,  at  5  South  Seventh  Street, 
left  the  faucet  open  in  a  wash  basin  last  Thursday 
night  and  in  the  morning  when  the  store  was  opened 
the  various  brands  of  cigars,  cigarettes  and  chewing 
gum  were  discovered  having  the  time  of  their  young 
lives  trying  to  keep  their  heads  above  water. 

About  $100  w^orth  of  merchandise  was  ruined. 


J.  ALBERT  BACH  FILES  PETITION 
J.  Albert  Bach,  who  keeps  a  cigar  store  at  1724 
Blavis  Street,  filed  a  voluntar\'  petition  in  bankruptcy 
in  the  Philadelphia  court  last  week.  Liabilities  are 
listed  at  $5198,  assets  $450.  Walter  C.  Douglas  is  ref- 
eree. 


PHILADELPHIA  A  LEADING  CIGAR  CITY 
According  to  statistics  just  compiled  by  Dr.  Wil- 
liam P.  Wilson,  director  of  the  Commercial  Museum, 
this  city  manufactured  312,889,400  cigars  during  the 
past  year.  It  also  manufactures  more  ice  cream  than 
any  other  city  in  the  country  and  last  year  produced 
over  12,000,000  gallons. 


C.  A.  SPEAKMAN  ON  VACATION 
C  A.  Speakman,  vice-president  of  the  American 
Lithographic  Company,  accompanied  by  his  family, 
left  on  Julv  25th  for  an  extended  vacation.  IVIr.  Speak- 
man is  very  partial  to  the  Poconos  and  particularly 
enjovs  the  atmosphere  and  scenery  at  Btick  Hill  Falls, 
Pa.' 

0.  H.  Van  Ho^n,  of  the  La  Insular  fa^orr,  Ma. 
nila,  was  in  Philadelphia  last  week  in  the  interest  of 
his  firm^s  brands. 


Local  Jottings 


Paul  Brogan,  president  of  Dusel,  Goodloe  &  Com- 
pany, spent  last  Monday  at  the  firm's  branch  office  in 
Atlantic  City,  and  states  their  July  business  in  this 
resort  is  far  ahead  of  last  year's  business  for  the  same 
period.  *' Optimo  Kings,"  maimfactured  by  A.  Sau- 
taella  &  Company,  Tampa,  Fla.,  is  one  of  the  biggest 
sellers  in  Atlantic  City  during  the  present  season. 


Henry  Blum  and  Herman  Goldwater,  of  Harry 
Blum,  New  York  City  manufacturer  of  the  **  Natural 
Hloom"  cigar,  visited  Philadelphia  last  week  for  a 
consultation  with  their  local  jobbers,  Dusel,  Goodloe 
&  Company.  *' Natural  Bloom''  is  one  of  the  big  sell- 
eis  with  this  local  house. 


Jack  Planco,  of  Buy  Suarez  &  Company,  was  in 
town  last  week  and  was  pleased  to  find  that  the 
*' Planco"  continues  to  have  a  heavy  sale  at  the  prom- 
inent country  clubs  in  this  territory,  as  well  as  a  steady 
duplication  at  the  various  stands  where  they  are  placed 
throughout  the  city. 


The  lease  on  the  location  of  Duncan  &  Moorhead, 
at  622  Chestnut  Street,  recently  acquired  by  Dusel, 
(loodloe  &  Company,  together  with  the  purchase  of 
that  finn's  business,  has  been  disposed  of  and  the  head- 
quarters of  Duncan  &  Moorhead  has  been  removed  to 
the  Dusel,  Goodloe  Company  offices  at  112  North 
Seventh  Street. 


Scarlett,  the  famous  cut  price  dealer,  has  acquired 
the  lease  at  622  Chestnut  Street,  formerly  occupied  by 
Duncan  &  Moorhead. 


Tlie  **In-B-Tween"  cigar,  made  by  Kraus  &  Com- 
pany, of  Baltimore,  Md.,  is  being  introduced  into  the 
Philadelphia  market  in  a  new  packing.  This  is  a  tin 
container  covered  with  waxed  paper  and  contains  fifty 
cigars  to  retail  at  five  cents  each. 

TOO  LATE  TO  CLASSIFY 

FOR  SALE 

CORNER  CIGAR  STORE  IN  DOWNTOWN  BUSINESS  SECTION 
oi  Philadelphia — Caters  to  high-class  trade.     No  cut  prices.     Now 
doing  an  average  weekly  business  of  $500.  Short  hours.     For  interview 
address  Box  460,  care  "Tobacco  World." 


8 


44th  year 


THE  TOBACCO  WORLD 


August  1,  1924 


August  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


L 


NEWS  FROM  CONGRESS 


Employment  Increases  Slightly  in  Cigar  Industry 

Washington,  D.  C. 
SLIGHT  improvement  in  employment  oondi- 
uons  m  the  cigar  and  cigarette  industry  but 
a  turther  reduction  in  chewing  and  smoking 
tobacco  and  snuft',  with  w^age  increases  in  botn 
industries,  was  found  by  the  Bureau  of  Labor  Statis- 
tics as  a  result  of  a  survey  of  industrial  conditions 
throughout  the  country  which  showed  a  general  de- 
rease  m  employment  m  June  of  3.8  per  cent,  and  a 
decrease  in  payroll  totals  of  6.7  per  cent. 

Keturns  from  179  cigar  and  cigarette  manutactur- 
in*»*  establishments  showed  an  increase  of  sx-tenths 
ot^'one  per  cent,  in  the  number  of  employees  of  3.7  per 
cent,  in  the  weekly  payroll,  34,205  persons  being  em- 
ploved  in  June,  against  34,007  in  May,  and  the  payroll 
tor' one  week  being  $630,657  as  compared  with  $b08,- 
362  As  a  result  of  these  increases,  employment  m  June 
was  but  4.3  per  cent,  below  June,  1923,  and  the  weekly 
pavroll  was  but  2.2  per  cent,  lower.  The  per  capita 
earnings  of  employees  in  this  branch  of  the  industry 
in  June  were  3.1  per  cent,  greater  than  in  May  and  2.2 
per  cent,  greater  than  in  June  of  last  year. 

The  bureau  secured  reports  from  thirty-seven  es- 
tablislmients  manufacturing  chewing  and  smoking  to- 
bacco and  snuff,  showing  a  decrease  of  6.4  per  cent,  m 
the  number  of  employees  and  an  increase  of  six-tenths 
of  one  per  cent,  in  the  weekly  payroll,  as  compared 
with  Mav,  9282  persons  being  employed  in  June  as 
compared  with  9916  in  the  preceding  month,  and  the 
weeklv  payroll  being  $148,914,  as  compared  with  $148,- 
085.  As  compared  with  June,  1923,  this  was  a  decrease 
of  7.9  per  cent,  in  employment  and  1.4  per  cent,  in  pay- 
roll, but  the  per  capita  earnings  w^ere  7.4  per  cent, 
larger  than  in  May  and  7  per  cent,  over  those  of  last 
June. 

Burley  Tobacco  Association  Gets  Voluntary  Reduction  of 
15  Per  Cent,  in  Insurance  Rates 
A  reduction  of  15  per  cent,  in  insurance  rates  on 
receiving  plants  and  tobacK-o  in  storage  has  been  vol- 
untarilv  made  by  underwriters  to  the  Burley  Tobacco 
(I rowers'  Association,  Lexington,  Ky.,  according  to 
advices  received  by  the  Department  of  Agriculture.  It 
is  said  that  the  reduction  w^as  made  because  of  less  risk 
due  to  concentration  in  the  hands  of  the  association 
and  to  the  elimination  of  the  moral  hazard.  This  ac- 
tion means  a  saving  to  the  members  of  $38,000. 

At  a  cost  of  $24  per  acre,  14,500  acres  of  tobacco 
belonging  to  the  grower-members  of  the  Connecticut 
\'alley  Tobacco  Association,  of  Hartford,  Conn.,  have 
been  insured  against  hail  and  other  unfavorable 
weather  conditions  to  the  value  of  $300  per  acre.  A 
bUinket  policv  has  been  issued  to  the  association  in 
the  sum  of  $4,350,000.  Shortly  after  the  transaction 
was  concluded  the  first  hailstorm  of  the  season  dam- 
aged the  crops  of  five  growers.  The  losses  were  ad- 
justed by  a  committee  representing  the  association  co- 
operating with  the  adjusters  for  the  companies  carry* 
ing  the  coverage. 

I.  C.  C.  to  Investigate  Freight  Rates.  , 

A  full  investigation  of  freight  rates  in  territory 
north  of  the  Potomac  and  east  of  the  Ohio  rivers  is 
to  be  undertaken  bv  the  Interstate  Commerce  Com- 


mission with  a  view  to  determining  whether  necessity 
longer  exists  for  the  imposition  of  higher  rates  for 
shorter  than  lor  longer  distances  over  the  same  line 
or  route  on  such  commodities  as  are  now  subject  to 
such  discrimination. 

The  case  is  taken  up  at  the  request  of  carriers 
who  have  petitioned  for  permission  to  continue  such 
rates  and  shippers  who  seek  to  have  them  terminated. 
Class-rate  scales  in  New  England  and  central  terri- 
toiy  wall  also  be  taken  up  in  order  that  such  adjust- 
ments may  be  made  as  may  prove  desirable  in  order 
that  they  may  be  properly  linked  to  whatever  class 
rates  are  prescribed,  as  a  result  of  the  investigation, 
in  other  parts  of  official  territory. 

The  dates  and  points  at  which  hearings  will  be 
held  will  be  announed  later.  In  the  meantime,  the 
commission  has  requested  the  carriers  to  completes 
their  plans  for  readjustment  of  the  rates  in  question 
and  to  give  full  publicity  thereto  at  as  early  a  date 
as  possible,  in  order  that  shippers  may  be  fully  ad- 
vised in  advance  of  the  hearings  as  to  the  carriers' 
proposals. 

Usual  Coal  Warning  for  Industrials 
The  low^  demand  for  coal  now,  which  has  resulted 
in  a  reduction  in  production  at  the  mines,  may  result 
in  a  coal  shortage  next  winter,  and  industrial  consum- 
ers are  being  urged  by  the  Interstate  Commerce  Com- 
mission, the  United  States  Coal  Commission  and  other 
official  agencies  to  purchase  and  store  as  much  of  next 
winter's  supply  as  possible. 

In  an  analysis  of  the  situation  as  it  affects  the 
railroads,  the  Interstate  Commerce  Commission  points 
out  that  the  average  production  of  bituminous  coal  over 
the  past  seven  years,  exclusive  of  the  strike  year  1922, 
has  been  approximately  520,000,000  tons,  with  the 
average  production  in  the  last  six  months  of  the  year 
6.8  per  cent,  greater  than  during  the  first  half.  For 
the  first  six  months  of  1924,  production  totaled  about 
227,639,000  tons,  requiring  an  average  weekly  produc- 
tion of  9,500,000  tons  over  the  last  half  of  the  year 
to  meet  ordinary  requirements.  This  is  about  2,000,- 
000  tons  a  week  more  than  is  now  being  produced. 

It  is  not  feared  that  the  mines  will  not  be  able  to 
make  this  production,  but  that  the  railroads  w411  be 
unable  to  handle  it,  in  addition  to  other  commodities, 
if  the  movement  comes  suddenly,  and  consumers  are 
warned  to  purchase  now  and  avoid  possible  complica- 
tions during  the  winter. 

U.  S.  and  Nicaragua  Make  Agreement  as  to  Export  and 

Import  Dutiea 
An  agreement  has  been  reached  ^e¥el^  t1t« 
United  States  and  Nicaragua  will  accord  each  other 
unconditional  most-favored-nation  treatment  with  rr3- 
spect  to  customs  duties  and  other  charges  affectii  f 
commerce,  it  has  been  reported  to  the  State  Depa:"- 

ment.  tt  •,.    1 

Under  the  terms  of  this  agretftSent,  the  Uiut'  i 
States  will  impose  no  higher  import  duties  upon  Nit  ;^ 
raguan  goods  than  are  imposed  upon  the  products  '»f 
any  other  nation,  excepting  Cuba,  while  Nicaragua 
will  impose  no  heavier  duties  than  imposed  upon  pr*.  1- 
uets  from  anv  country  other  than  Costa  Bioa,  Guae- 
mala,  Honduras  or  Salvador. 


REAL  SERVICE 


IVTANUFACTURERS  of  Good 
Cigars  cannot  afford  to  deny  their 
merchandise  the  benefits  of  all  the  valu- 
able attributes  possessed  by  SPANISH 
CEDAR — concededly  the  most  prefer- 
able container  material. 

The  SPANISH  CEDAR  CIGAR  BOX 

is  more  than  just  a  package  medium. 
It  somehow  dissolves  all  rough  raw 
and  rank  fermentation  in  tobacco,  and 
infuses  cigars  with  its  mild  characteristic 
fragrance  which  is  virtually  indispensable 
to  every  blend. 


9} 


m",  orten  a  cause 
of  despair  to  producers  of  high  quality 
delicate  merchandise,  is  completely  and 
perfectly  solved  for  the  manufacturer  of 
fine  cigars  who  uses  SPANISH  CEDAR 
BOXES. 


After  all 

=  »^iotliiiig  satisnes 

good  €igar 


like" 


10 


44th  year 


THE  TOBACCO  WORLD 


August  1,  1924 


August  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


11 


York  County  News 


August  1,  1924. 
HE  York  County  Cigar  Manufacturers,  as 
stated  in  a  previous  article  in  the  Tobacco 
World,  have  made  great  strides  in  the  im- 
provement of  the  quality  and  workmanship, 
of  their  product,  bv  the  thorough  preparation  of  their 
filler  tobaccos  as  well  as  careful  selection  as  to  qual- 
ity and  burn  of  all  tobaccos  used. 

These  same  manufacturers  have  found  by  caretul 
investigation  that  the  trend  of  the  consumers  taste  is 
and  has  been,  towards  fresh  cigars,  which  has  caused 
the  consideration  of  means  whereby  the  manufacturer 
can  have  his  cigars  reach  the  consumer  in  the  best 
condition,  as  to  freshness. 

Some  manufacturers  have  wrapped  each  box  ot 
cigars  in  a  self-sealing  wax  paper,  which  is  an  effective 
means  of  retaking  the  moisture  in  the  cigars,  as  long 
as  the  box  remains  wrapped  in  the  wax  paper,  but 
as  soon  as  the  paper  is  removed  and  the  cigars  are 
placed  on  sale,  evaporation  takes  place  quickly,  which 
soon  results  in  dry  cigars,  which  are  not  desirable. 

The  best  method  for  preserving  the  moisture  and 
aroma  in  cigars  and  which  has  been  adopted  by  many 
of  the  manufacturers,  is  the  wrapping  of  the  cigar 
individuallv  in  composition  tin  foil,  as  the  cigar  thus 
wrapped  retains  its  freshness  and  aroma  for  a  great 
length  of  time,  and  insures  the  consumer  of  getting  a 
cigar  in  the  condition  he  likes  best. 

This  foil  wrapping  of  cigars  should  mean  much 
to  the  jobbers,  as  well  as  retailers  and  consumers,  as 
it  w'll  permit  them  to  carr>-  a  larger  stock  of  cigars, 
and  better  sen^e  their  customers,  without  fear  of  any 
deterioration  of  the  cigars,  bv  their  drvins:  out,  as  most 
jobbing  houses  are  not  equipped  with  humidor  capa- 
eitv  to  lake  care  of  all  of  their  cigar  stock,  and  a  great 
many  c'gars  are  stocked  on  open  shelves  in  their  ware- 
houses. ,         ,  -    _. 

Individual  foil  wrapped  cisrars,  have  been  finding 
greatoFt  favor  in  Southern  territor\%  but  manufactur- 
ers report  that  increasinsr  sales  are  now  being  made 
in  all  soctions  of  the  United  States. 

This  a<rain  demonstrates  the  proarress'veness  and 
Voen  insiffht  into  all  matters  pertaining  to  the  manu- 
faofnrin?  and  Tnerchandisinfi:  of  their  product  by  the 
Vork  Countv  Cigar  ATanufacturers. 

WINDSOR 
Herbert  L.  Smith,  manufacturer  of  **  Havana 
Brown"  and  **San  RoyaP'  foil-wrapped  iiivincibles,  is 
making  a  trip  through  New  York  State  in  the  inter- 
est of  these  brands,  which  have  a  big  distribution  in 
that  territory. 

Jacobs,  Holtzinger  &  Company  are  introducng 
through  their  jobbers,  an  extensive  advertising  cam- 
paign on  **Lew  Morris,"  **E1  Teano*'  and  ^'Supreme'' 
brands,  which  are  having  a  big  distribution. 

W.  H.  Snyder  &  Sons  are  introducing  to  the  trade 
a  new  cigar  under  the  ''Little  Prince"  brand.  This 
cigar  is  a  straight  shape  four  and  five-eighths  inches 
lonff,  and  their  advertising  slogan  used  in  connection 
with  this  brand  is  "King  of  all  little  five-cent  cigars.'' 
One  of  the  prominent  real  estate  transactions  in 
this  vicinity  lately,  was  the  purchase  by  W.  H.  Snyder 
&  Sons,  of  the  large  brick  cigar  factory  building  on 
Main  Street,  formerly  occupied  by  Otto  Eisenlohr  & 
Brothers. 


This  building  has  a  capacity  of  about  two  hundred 
and  fifty  cigarmakers  and  is  thoroughly  equipped  and 
has  two  humidors,  which  are  claimed  to  be  the  finest 
in  this  part  of  the  country. 

W.  H.  Snyder  &  Sons  expect  to  occupy  this  build- 
ing about  August  first,  and  with  their  other  factories 
will  greatly  increase  their  production,  which  is  needed, 
to  satisfy  the  demand  for  ''Country  Club"  and  "Club 
House"  cigars. 

RED  LION 

D.  C.  Kaltreider  &  Son  have  opened  up  accounts 
with  a  number  of  new  jobbers,  on  their  popular  selling 
brand,  "Apollo,''  foil-wrapped  invincibles. 

Martin  Neff  &  Sons  are  speeding  production  to 
cover  the  big  call  their  "Middy"  and  "Redola"  brands 
are  having.  These  cigars  are  individually  foil  wrapped. 

Superior  Cigar  Company  have  completed  all  re- 
pairs to  their  factory,  and  are  running  full  force. 
Their  "Pay  Day''  brand  is  now  going  out  with  the  new 
design  label,  which  is  very  attractive,  and  meeting 
Anth  good  favor  with  the  trade. 

Kelly  Cigar  Company  is  advertising  for  cigar- 
makers  and  they  report  a  big  increase  in  the  sales  of 
"Kellv"  cigars. 

G.  A.  Strobeck  is  arranging  to  increase  his  pro- 
duction on  "Gasco"  triangulares,  which  have  become 
a  big  seller,  and  on  which  he  has  a  big  accumulation 

of  orders.  . 

T.  L.  Adair  of  T.  L.  Adair  &  Company  is  mak- 
ing extensive  alterations  to  his  residence  on  First 
Avenue,  and  which  is  a  reflection  of  the  large  business 
enjoyed' by  this  firm  on  their  "Argood"  and  "El  Cor- 
tei"  brands,  Sumatra  wrapped. 

Arthur-Perry  Cigar  Company  have  completed  the 
erection  of  their  new  factory  building,  which  has  a 
capacitv  for  fifty  cigarmakers. 

This  is  a  new  firm  comprised  of  Perry  Tschop 
and  Arthur  S.  Ziegler,  both  manufacturers  of  great 
abilitv,  and  thev  will  market  a  quality  five-cent  cigar 
under  'the  "A.  '&  P."  brand. 

The  Lions  Club  of  Red  Lion  held  their  semi- 
monthlv  meeting  on  Tuesday,  July  22,  which  proved 
to  be  tiie  best  attended  of  any  meeting  since  the  club 
was  inaugurated. 

The  principal  speaker  was  Lester  W.  Aigeltmger, 
president  of  the  York  County  Baseball  League,  who 
gave  a  very  interesting  talk  on  the  subject,  "The  Im- 
portance of  Little  Things." 

J.  C.  Winter  &  Company  is  one  of  the  concerns  m 
this  section,  that  has  a  very  large  production;  their 
principal  brands  are  "Champagne,"  five-cent  cigar, 
"Skill"  eie-ht-cent  ci^ar,  and  "O'San,"  ten  cents  and 
upwards.  These  are  being  produced  in  their  eighteen 
factories. 

YORKANA 
E.  B.  Strickler  is  building  an  addition  to  his  York- 
ana  factor>^  to  enable  him  to  increase  his  production  on 
" Strickler 's  Double  Quality"  cigars  to  take  care  ot 
the  increased  demand.  This  cigar  is  now  going  to  tlie 
trade  with  the  new  label  recently  adopted.  ^ 

N.  O.  Swift  Cigar  Company  are  enjoying  a  goo(. 
business  on  their  popular  brands  "Again"  and  "Jo.- 

F.  Willard."  ,      ,  . 

C.  E.  Bair  &  Company's  branch  factory  located 

here,  is  operating  at  full  capacity. 

Yorkana  Cigar  Company  is  putting  on  more  hand? 
to  speed  up  production  on  their  "Garcia  TriaiigH' 
lares,"  on  which  they  have  a  big  sale. 

(Continued  on  Page  18) 


hoknow^ 
^s  quickly  ap- 

iate  quali^. 

realize  diat 


is  the  g]:eatest 
tobacco  value 

everolfeieil. 


Guaranteed  by 


IN  «  O  HpO».^S.T«l» 


12 


44th  year 


rHK  TOBACCO  WORLD 


August  1,  1924 


August  1,  1924 


Say  You  Saw  It  in  The  Tobacco  Wori.i. 


44th  year 


13 


DETROIT 


;i:j:i4^>^. 


RetaU    Cigar    Dealers    Taking  on  Profitable  Side  Lines— 
"Old    Gold"    Forging    Ahead— Much    Billboard 
Advertising    in    Evidence— "Robt.    Bums" 
Gaining  in  Popularity— E.  C.  Kinsel  Hav- 
ing Special  Sale  on  Dunhill  Pipes 


^  "^ 


Detroit,  Mich.,  July  25,  1924. 
ANY  of  Detroit's  retail  cigarists  are  waking 
up  to  the  fact  that  side  lines  are  absolutely 
necessary  to  their  regular  cigar  and  tobacco 
business!  In  order  to  exist  in  business  they 
must  add  other  lines  that  show  a  fair  margin  of  profit. 
At  present  manv  dealers  are  displaying  golf  supplies, 
magazines  and  periodicals,  cutlery,  candy  and  novel- 
ties, fountain  pens  and  pencils.  The  department  stores, 
jewelry  shops  and  men's  furnishings  stores  are  dis- 
plavin'g  smokers'  articles,  ciji:arette  cases,  tubes  and 
pip'es,  this  business  is  being  taken  away  from  the  cigar 
stores,  which  rightfully  belongs  to  them.  Now  the  re- 
tail cigar  men  have  to  add  additional  lines  to  otfset  th© 
business  that  is  going  to  the  other  merchants.  The 
day  is  not  far  distant  when  the  exclusive  cigar  store 
wiil  be  a  thing  of  the  past. 

Pipes  and  smokers'  articles  are  moving  nicely  with 
our  retailers,  the  majority  of  dealers  are  having  spe- 
cial sales  on  pipes  and  are  featuring  exclusive  displays 
of  pii)es  and  high  grade  smoking  mixtures.  Accord- 
ing to  reports  a  big  business  is  being  enjoyed  by  the 
mei  chants  who  are  going  after  the  pipe  smokers,  of- 
fering them  special  values. 

The  "Old  Gold"  crew  are  steppitig  on  the  gas  ift 
Detroit.  Under  the  guidance  of  the  master  mind,  Jim 
MacDonald,  his  statf  of  able  assistants  have  placed 
the  'M)hl  Gohl"  cigarette  (m  this  market.  The  dis- 
tribution is  A-1  in  all  the  leading  clubs  and  cigar  stores. 
Counter  displays  are  on  in  all  the  best  localities.  Re- 
tailers report  the  "Old  Gold"  cigarette  as  being  in  a 
liealthy  condition  and  repeating  fine.  Mac  and  his  pro- 
motion assistants  are  spending  four  nights  each  week 
interviewing  consumers  in  the  downtown  stores,  and 
are  converting  many  smokers  into  the  "Old  Gold'* 
column. 

Many  cigars  are  enjoying  billboard  advertising  in 
our  city  at  the  present  time.  The  best  locations  were 
picked  on  the  prominent  streets  and  all  the  boards  are 
verv  attractive,  the  brands  that  stand  out  conspicu- 
ously are:  "Webster,"  "El  Javana,"  "El  Verso," 
"Swift,"  "William  Penn,"  "Popper's  Ace,"  "Black- 
stone"  and  "La  Palina.*' 

IT.  G.  Hoyt,  assistant  sales  manager  of  the  ciga- 
rette department  of  P.  Lorillard  Company,  Inc.,  was  on 
the  list  of  visitors  here  last  week. 

"Roi-Tan"  and  "Chancellor"  cigars,  distributed 
in  Michigan  by  John  T.  W^oodhouse  &  Company,  are 
reported  to  be  increasing  in  popularity  each  month. 
Both  of  these  brands  are  nationally  known  for  their 


quality  and  enjoy  a  big  sale  in  many  sections  of  the 
country.  In  our  city  these  brands  enjoy  a  wide  dis- 
tribution and  are  well  advertised  with  attractive  win- 
dow displays. 

A.  B.  Adair,  of  the  General  Cigar  Company,  was 
with  us  for  a  few  days  last  week,  looking  over  con* 
ditions  of  their  local  branches. 

E.  A.  Kline,  of  E.  A.  Kline  &  Company,  maker  of 
"Medalist"  cigars,  spent  a  few  days  in  Detroit  last 
week.  Mr.  Kline  accompanied  by  Mrs.  Kline  were  en- 
route  to  Charlevoix,  Mich.,  where  they  have  their  sum- 
mer home. 

Val  G.  Keogh,  of  the  Preferred  Havana  Tobacco 
Company,  called  on  the  trade  here  last  week.  Val  re- 
ports business  as  being  very  good  for  this  season  of 
the  year  and  says  he  has  no  complaint  to  make  regard- 
ing the  treatment  his  customers  are  giving  him. 

J.  W.  Wilier,  representing  Arguelles,  Lopez  & 
Brother,  Tampa,  Fla.,  signed  the  Tobacco  World  reg- 
ister at  Bert  Johnson's  this  week. 

The  many  friends  of  H.  C.  Berkley  were  glad  to 
receive  the  news  of  his  promotion  and  election  to  the 
board  of  directors  of  P.  Lorillard  Company.  Mr.  Berk- 
ley has  been  placed  in  charge  of  the  S.  Anargyros 
cigarette  department.  The  promotion  came  to  Mr. 
Berkley  as  a  result  of  his  able  and  loyal  services  to  the 
compaiiv  for  a  number  of  years.  ]Mr.  Berkley  is  well 
known  in  Detroit,  having  for  a  number  of  years  re- 
sided in  our  city,  representing  the  Turkish  cigarette 
(l('])ai  tment  of  the  company,  of  which  he  is  now  one  ot 
the  directors. 

Fred  Child,  manager  of  the  Detroit  branch  of  tlu' 
General  Cigar  Company,  has  returned  from  a  three 
weeks'  vacation  touring  New  York  State,  Massachu- 
setts and  a  portion  of  New  Hampshire.  Fred  made  tbe 
trip  over  the  ^Nlowhawk  trail,  and  stated  that  it  was 
the  most  beautiful  scenery  in  that  part  of  the  coun- 
try.   Mrs.  Child  made  the  trip  w^ith  P'red. 

Louis  Golovine,  of  New  York  City  and  Tampa* 
Fla.,  who  boosts  the  sale  of  "Mi  Subrino"  cigars 
everywhere,  was  with  us  for  a  few  days  last  weeK. 
Louis  reports  business  as  being  very  good  all  alonf 
the  route  covered  this  trip. 

The  demand  for  "Robt.  Bums"  cigars  (General 
Cigar  Company)  continues  on  the  upward  trend.  Th'S 
brand  is  a  big  favorite  with  the  patrons  of  hundreds 
of  the  best  retail  stores,  hotels  and  clubs.  The  dis- 
tribution is  splendid  and  the  brand  is  enjoying  a  re^y 
healthy  sale  here. 


MELACHRINO  cigarettes 
are  made  from  the 
choicest  and  most  carefully 
selected  Turkish  tobaccos 
grown,  and  because  of  their 
superb  and  unchanging 
quality,  they  have  had  no 
rival  for  forty-three  years* 

ORIGINAL 


HRINO 


^^The  One  Cigarette  Sold  the  World  Over 


$9 


PORTO  RICO  TO  HAVE  NEW  FOREIGN  TRADE 

OFFICE 

Porto  Rico  soon  will  have  a  new  foreign  trade 
office  operated  by  the  United  States  Department  of 
Commerce.  It  will  be  in  San  Juan  under  the  direc- 
tion of  Mr.  L.  W.  James,  who  sailed  July  17  for  the 
island. 

Mr.  James  is  optimistic  over  the  future  of  the  is- 
land. In  a  recent  article  in  a  San  Juan  publication,  he 
stated  that  indications  point  to  a  prosperous  year. 

Mr.  James,  judging  from  his  article,  will  devote 
his  efforts  to  encouraging  the  greater  use  of  labor-sav- 
ing implements  in  the  agriculture  of  the  island,  and 
the  development  of  the  island's  natural  agricultural 
possibilities  to  a  greater  extent  than  already  has  l>een 

done. 

Such  a  development  Mr.  James  believes,  would 
lessen  the  dependency  which  at  present  exists  upon 
imports  for  many  classes  of  supplies,  notably  building 
material  and  fish. 

The  Department  of  Commerce  is  preparing  a 
''Hand  Book  of  Porto  Rico,''  compiled  from  infoima- 
(ion  obtained  by  ^Mr.  James  on  a  previous  visit  to  the 

island. 

The  new  trade  office  will  be  of  great  value  to  to- 
bacco men,  through  its  ability  to  supply  information 
which  cannot  readily  be  obtained  in  this  country. 


(Continued  on  Page  16) 


YORK  AND  LANCASTER  INTERESTED  IN  NEXT 

TOBACCO  SHOW 
HatTT  A.  0ochrane,  managing  director  of  the  third 
annual  Tobacco  Industries  Exposition  returned  yester- 
<lav  to  the  offices  of  the  committee  in  the  Hotel  Mc- 
Alpin,  New  York,  after  a  very  successful  trip  through 
Vork  County  and  the  Lancaster  tobacco  d'stricts  of 
Pennsylvania. 


Mr.  Cochrane  addressed  the  York  County  Cigar 
Maniitaeturers'  Association  meeting  at  Red  Lion  with 
the  result  that  several  of  the  leading  members  sug- 
gested that  one  whole  side  of  the  Oraiid  Central  Pal- 
ace be  reserved  in  order  to  permit  the  individual  mem- 
bers of  the  association  to  sign  contracts  for  the  To- 
bacco Industries  Exposition  along  this  side  and  a  large 
sign  could  then  be  put  over  the  whole  group,  reading 
"the  Vork  County  Cigar  Manufacturers'  Exhibit." 

In  an  interview,  Mr.  Cochrane  further  stated  that 
"the  York  County  District  is  credited  with  making  one- 
sixth  of  all  the  cigars  made  in  the  United  States. 

**  During  my  recent  trip  I  also  called  on  some  of 
the  leading  concenis  at  McSherrystown  in  Adams 
County,  adjoining  Y^ork  County  and  in  all  probability 
several  leading  manufacturers  of  that  section  will  be 
exhibitors  in  vthe  Exposition. 

"I  stopped  at  Lancaster  and  had  an  interesting 
talk  with  F.  S.  Bucher,  who  is  the  farm  agent  for  Lan- 
caster County  and  representative  of  the  growers. 

*'I  also  talked  with  Otto  Olson  of  the  Pennsylvania 
Experimental  Station  at  Ephrata.  He  is  secretary  and 
treasurer  of  the  Lancaster  County  Tobacco  Growers' 
Assoc'ation,  and  is  very  favorably  for  extensive  action 
li\-  Lancaster  interests  for  representation  in  the  To- 
l)acco  Industries  Exposition. 

*'^rr.  Charles  Emery  Lonf,  pt'esident  rtf  fhe  !Cr. 
tionnl  Cigar  Leaf  Tobacco  Association  at  Lancaster, 
jjlso  volunteered  to  become  active  in  interesting  I^an- 
( aster  growers  and  manufacturers  in  making  a  repre- 
sentative exhibit. 

*' Considerable  interest  and  active  co-operation  is 
also  assured  the  Exposition  by  J.  C.  Brubacher,  sec- 
retary of  the  Lititz  Co-operative  Packing  Association; 

{Continued  on  Page  18) 


14 


44th  year 


THE  TOBACCO  WORLD 


August  1,  1924 


August  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


^^^^^^^ 


Business  Building! 

By  a  Trained  Business  Man  Mo 

Advertiser 

WRITTEN  ESPECIALLY  TOR    THE  *0BAXCO  WORLD   BTACI?  '« 

MX  MISNTS  MCSKRVCO 


IS  picture  is  before  me— a  young  feller  with 
a  little  fuzz  of  a  mustache ;  looks  like  a  mere 
boy;  but  he's  cashier  of  a  bank. 

A  bank  director  said:  '^Yes,  he's  young, 
but  he's  unusual,  and  that's  why  we  promoted  hma 
He  has  the  ability  of  making  people  like  him  and  want 
to  do  business  with  him,  and  he  surrounds  himselt 
with  the  atmosphere  of  helpfulness  and  a  desire  to  be 

of  real  service." 

And  so  he's  a  bank  cashier,  pulling  down  some 

five  thousand  spuds  a  year. 

Just  think:  '' Making  people  like  you  and  want- 
ing  to  do  business  ^^ith  you."  Ain't  that  grand!  Why, 
I'd  rather  have  that  quality  than  own  a  big  factory 
covering  a  city  square.  If  I  had  that  quabty  money 
would  come  a'running  to  me,  no  matter  where  I  was 

or  what  my  work.  ^  ,  ,  ^ 

Whereas  if  I  had  tlSfe  big  factory  I'd  have  to  go 
out  and  borrow  a  half  a  million  to  get  it  started  and 
\m  at  my  wits  end  hiring  the  right  men  for  the  right 

T)lsces 

You  can  get  those  qualities.  Y^ou  sure  can,  even 
if  your  nose  is  stubby  and  your  hair  red.  Read  this 
department  and  you  will  find  thoughts  now  and  then 
how  it  can  be  done.  A  little  study,  a  little  though^ 
a  little  tact,  a  little  skill,  a  little  perseverance— and 
tlie  deed  m  did.  And  your  fortune  made.  Why  not 
go  to  iti 

Ct3     Ct3     It3 

**lvery  business  man  should  travel,"  says  the 
edrtor  of  a  business  journal,  who  is  now  South  after 
covering  the  far  West. 

*4t  will  open  his  eyes,"  he  says,  '*to  see  the  great- 
nesB,  the  intensive  activity,  the  incalculable  wealth 
and  the  stupendous  prospect  that  lies  before  this  coun- 


**lt  will  fill  him  with  courage,  with  faith,  with 
ambition,  with  hope  and  with  an  irresistible  desire 
to  get  in  this  grand  march  and  take  his  full  part  in  the 
unfolding  of  the  business  drama  which  is  being  played 

upon  the  st^re  of  life."  .^ 

But  we  all  can't  travel.    More  is  the  pity.    What 

then  shall  we  do! 

Shall  we  sit  to  dowm  avid  listen  to  the  continual 
whines  of  the  unsuccessful,  of  the  ne'er-do-well,  of  the 
luckless  stay-at-homes,  of  the  croaking  pessimists! 
God  forbid ;'  for  this  would  make  us  like  them. 

We  cem  travel — and  it  will  cost  us  a  mere  bag- 
atelle. We  can  read  magazines,  and  papers,  and  books 
—and  we  can  travel  in  our  m'nd.  We  can  make  these 
real  travelers  our  agents  to  tell  us  what  they  see.  And 
thus  we  can  catch  the  Spirit— the  exhilarating  spirit  of 
growth,  development,  activity,  faith,  ambition,  desire, 


the  urge-to-do,  the  high  resolve  to  be  one  of  the  play- 
ers in  this  Great  Game  and  keep  step  to  the  grand 
diapason  of  the  march,  joining  our  voices  to  the  uni- 
versal song  of  victory  which  is  being  sounded  by  thirty 
million  strong,  virile  and  victorious  people. 

Come!  All  aboard  for  the  Land  of  Victory  and 
Accomplishment. 

£J5    CJ3    CJ3 

I  was  in  a  fine  jewelry  store  the  other  day,  and 
the  clerk  he  sure  was  a  diplomat.  And  he  gave  me 
a  good  idea  of  the  meaning  of  '* Suggestive  Selling." 

An  elderly  lady  was  being  waited  on— having  her 
watch  repaired.  Her  dress,  her  bearing,  her  manner, 
indicated  that  she  was  a  person  of  wealth.  She  was 
in  somewhat  of  a  hun-y,  as  the  clerk  noticed,  and  as  I 
could  obsei^-e  after  I  became  interested. 

The  clerk  acted  rapidly,  though  calmly. 

As  he  handed  her  the  watch  he  reached  in  a  drawer 
drew  forth  an  exquisite  pendant  containing  many 
scintillating  diamonds,  and  said:  **I  see  you  are  m 
haste  now,  Mrs.  Blank,  and  I  won't  detain  you,  but  we 
just  received  a  beautiful  assortment  of  marvelous 
jewelrv,  and  as  I  put  them  away  I  said  to  myself,  I  do 
want  to  show  these  to  Mrs.  Blank,  for  I  know  she  will 
be  pleased  to  see  them." 

The  ladv  was  visiblv  pleased  with  the  pretty  com- 
pliment, she  thanked  the  clerk  for  remembering  her 
and  made  an  engagement  to  call  at  a  certain  day  and 
hour  the  following  week. 

"Suggestive  Selling."  It  has  doubled  the  business 
of  many  a  retailer.  It  permits  the  exercise  of  brains, 
of  the  *studv  of  human  nature,  of  the  art  of  delicate 
flattery,  and  of  the  greater  art  of  influencing  people. 
Get  interested  in  it. 

tp    C^    0 

I  contend  that  brains  i^  worth  more  than  money 
And  I  intend  continuing  to  contend  this  till  the  sun 
grows  cold  and  icicles  hang  on  the  beard  of  the  Olu 
Man  in  the  Moon. 

I  was  telling  this  to  a  friend  of  mme  the  other 
day  when  he  was  grouching  to  me  that  it  cost  a  lot  <  ' 
money  to  trim  his  show  window  so  it  would  attract 

attention. 

"Nonsense,"  said  I.  "Didn't  you  see  what  n 
Western  dealer  did?  He  got  a  shallow  pan,  about  two 
feet  bv  three,  and  four  inches  deep.  Had  the  bo;  j 
catch  him  a  dozen  turtles  from  a  nearby  pond,  selectc  i 
a  word  with  twelve  letters,  painted  one  letter  on  U\e 

{Continued  m  ^0  91) 


THE  s/rruiUMY 

EVENING  POST 


^^ 


'*i' 


^He 


.WD 


N^" 


PIPE 

Wtiereaf  Wm.  Demuth  &  Co.  guarantee  the  bowl  of  this 
W.  D.  C.  Milano  Pipe  to  be  hand  made  from  genuine 
^Bedalfy  Seasoned  Imported  Briar  and 

VBiftttum  the  stem  of  said  pipe  is  hand  cut  and  fashioned 
from  solid  vulcanite 

it  i<  ^erelip  flgretH  that  Wm.  Demuth  &  Co.,  in  the 
event  of  said  bowl  cracking  or  burning  through,  as  a  result  of 
reasonable  use  within  two  jears  from  date  of  purchase,  will 
replace  the  pipe.  compUU^fite  of  charge;  and  that  if  the  stem 
breaks  due  to  any  fault  of  material,  wUl  replace  the  stem:  pro- 
vided that  in  either  case  the  pipe  is  returned  to  the  Company 
with  this  policy,  together  with  name  of^dealer  from  ndiom 
>urchased.  -\i/ 


o/v] 


•♦'«*- 


la 


Ten  Million  Smokers  Know  Milano! 

That's  the  number  of  people  who  are  reading  Milano  national 
advertising— the  biggest  campaign  ev  er  put  back  of  a  pipe ! 

—That's  the  kind  of  cooperation  we  gwtyou  to  help  you  sell  our  pipes. 

We  make  the  finest  product  of  its  kind.  We  put  a  big  idea  behind 
it— the  Milano  Insurance  Policy.  And  then  we  create  the  biggest 
demand  ever  enjoyed  by  a  pipe. 


Let  us  tell  yon  what 
success  it  has  had 
with  the  trade  and 
with  the  consumer. 


CJhc  Insured  Pipe 


'jtiiLwaa' 


WD 


WM.  DEMUTH  &  CO. 

230  Fifth  Ave. 
New  York 

World* s   Largest 

Manufacturers  of 

Fine  Pipes 


J 


16 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


August  1,  1924 


August  1,  1924 


Detroit  News 


I 


(Continued  from  page  12) 

Harry  Stamm,  Detroit  manager  for  the  O.  H.  P. 
Cigar  Company,  and  the  official  booster  of  M  Pro- 
ducto-  cigars,' has  returned  from  Chicago  where  he 
spent  his  vacation  period.  .  ,   o.. 

A.  P.  Hill,  druggist  at  Third  and  Merrick  Streets, 
has  purchased  the  store  of  the  Warren  Drug  Company, 
located  at  Third  and  Warren. 

The  E.  C.  Kinsel  Company,  100  Michigan  Ave- 
nue, the  store  that  -Sells  more  cigars  at  retail  than 
any  cigar  department  in  the  world,"  is  having  a  special 
safe  on  the  famous  "Dunhill"  pipes  at  the  low  price 
of  $7.59.  Mr.  Rockwell,  manager  of  the  cigar  depart- 
ment, reports  his  pipe  business  as  inci-easmg  daily  and 
that  the '^Dunhill"  is  leading  them  all.  Mr.  Rockwell 
savs  his  business  is  fine  and  that  he  has  no  complaints 
to  make,  as  his  department  is  showing  increased  busi- 
ness each  month. 

Rov  Barber,  the  window  artist  of  the  San_^lelmo 
Distribiiting  Company,  with  headquarters  at  19(4  i^or- 
rest  Avenue,  is  doing  some  splendid  work  for  his  com- 
panv.  His  window  displays  are  m  demand  with  the 
cigar  dealers  as  they  are  the  kind  that  bring  the  cus- 
tomers in.  The  -Polar  Bear''  displays  featuring  his 
company's  products  are  very  artistic  and  the  talk  ot 
the  towm. 

Charles  Lamb,  who  was  formerly  with  the  Penin- 
sular Cigar  Companv,  has  accepted  a  position  with 
the  San  Telmo  Distributing  Company,  and  is  "ow 
boosting  the  sale  on  -Pastora"  and  -Joan  of  Arc 

cigars-  ^  .i       •         i 

Bill-Fellner,  buver  and  manager  of  the  cigar  de- 
partment of  the  Central  Drug  Company's  chain  stores, 
has  returned  from  a  motor  trip  to  New  York  City  and 
eastern  points.  While  in  the  East  Bill  spent  some  time 
in  the  cigar  market  looking  over  conditions  and  plac- 
Uig  his  orders  for  holiday  cigars  and  novelties. 

J.  M.  Cuvar,  of  the  firm  of  Andres  Diaz  &  Com- 
pany, manufacturers  of  Havana  cigars,  called  on  the 
trade  here  last  week. 

F.  R.  Bravnard,  of  Chicago,  western  representa- 
ttve  of  Estabrook  &  Eaton,  Boston,  Mass.,  called  on 
tile  clubs  and  leading  retailers  here  last  week. 

R.  I.  **Bob"  Ellis,  general  representative  of  San 
Martin  &  Leon,  Tampa,  Fla.,  was  a  visitor  here  last 
week.  Bob  reports  business  as  being  very  good  on  his 
brands  in  the  various  sections  of  the  countr>\ 

M.  S.  Levy,  western  representative  for  the  Porto 
Eican-American  Tobacco  Company,  called  on  the  trade 
here  last  week. 

I.  Rosenthal,  of  the  firm  of  Rosenthal  Brothers, 
Scranton,  Pa.,  manufacturers  of  the  famous  -R-B" 
cigars,  called  on  the  Charles  F.  Becker  Company,  local 
distributors  for  the  -R-B"  cigar.  Mr.  Rosenthal  ex- 
pressed himself  as  being  well  pleased  with  the  dis- 
tribution and  sale  on  his  product  in  this  market. 

George  W.  Stocking,  of  Arango-Arango,  Tampa, 
Fla.,  manufacturers  of  the  famous  -Don  Sebastian" 
cigars,  was  with  us  for  a  few  days  last  week.  George 
reports  business  as  being  ver>'  good  in  all  sections  on 
his  brand.  Bert  Johnson  is  the  sole  distributor  for  the 
-Don  Sebastian"  cigar  in  the  Detroit  district. 

J.  R.  Taylor  and  Louis  Erdt,  of  the  American 
Tobacco  Company,  were  recent  visitors  to  Detroit. 
While  here  they  held  a  conference  with  the  various 


AB0VE  ALL 


Bolds  ate  live  ones— 
for  a  ^ck tum^ovcr. 

Stockiqi  wilii  Bolds  f or 
big  pro^'^ck  profits. 

Bobrow  Bros  .Inc^Mtes. 

Pluladelphia,U.S.A.  "^ 
Makm  of  Topk-U'RMclk-Recall 


State  representatives   on  promotion  work  regarding 
the  sale  of  their  many  brands. 

Joe  Schwartz,  of  Cleveland,  0.,  the  booster  ot 
-Portage"  cigars,  gave  us  the  once  over  last  week. 
The  -Portage"  cigar  is  enjoying  a  very  good  sale  on 
this  market.  The  John  T.  Woodhouse  Company  are 
tlie  local  distributors. 

Miss  Marie  Still,  formerly  manager  and  buyer  at 
the  c'gar  stand  at  the  Brunswick  Hotel,  has  accepted 
a  position  with  Charles  Bird,  the  Book  Building  cigar- 
ist.  Miss  Marie  is  extremely  popular  with  the  trade, 
very  fascinating  and  attractive  and  possessed  vni\\ 
rare  abilitv.  We  congratulate  the  proprietor  on  his 
selection  for  the  Bird  store,  for  he  is  some  picker. 

L.  G.  Goldvogel  and  Joe  Fieger,  of  the  D.  A. 
Schulte  Company,  were  recent  visitors  to  Detroit. 

Tom  Deane,  general  salesmanager  of  the  G.  H.  F- 
Cigar  Companv,  manufacturers  of  the  famous  -LI 
Producto"  cigar,  called  on  the  local  branch  here  last 
week.  Tom  expressed  himself  as  being  very  well 
pleased  with  the  sale  of  his  cigar  on  the  Detroit  mar- 
ket. ,   „        ..  ,  i  s 

C.  R.  Templin,  the  -Johnnie  Walker"  booster  ot 
the  American  Tobacco  Company,  is  doing  some  vrp' 
effective  work  here  on  this  well-kno^^^l  cigarette.  J /e 
brand  enjoys  a  wide  distribution  and  a  very  fine  sale  u 
the  best  stores 

Irving  J.  ITahn  (R.  Steinecke  Company)  has  beeu 
msticating  here  for  the  past  ten  days  looking  over 
trade  conditions  and  working  with  Bill  Thornton  ot 
Marcero,  Btimp  &  Howell  Company,  distributors  ui 
-Licderkranz  Cabinets."  Indng  states  it's  a  wonder 
and  the  best  bet  in  smokes. 

Very  truly  yours, 


9?tuu^0jf 


Say  You  Saw  It  in  The  Tobacco  Would 


44th  year 


17 


Some  men  build  bridges;  some 
erect  skyscrapers;  others  make 
cigar  boxes  and  the  like. 

But  it  remains  for  the  few  in 
each  line  of  endeavor  to  pro- 
duce a  product  so  far  above  the 
average  as  to  be  recognized  as 
the  standard. 


AfUrall 
rtUitf  ntifTiM  Ulw^ 


In  every  cigar  box  that  leaves 
our  factories  you  will  find  that 
something  that  says  unmistak- 
ably, "A  job  well  done." 


^^  These  Better  Boxes 
To  Work  For  You 


Leschey-Myeiis  Cigar  Box  Co. 


CIGAR  BOX   IVf  AfMURACTUFtEWS 


YORK-HANOVCR-EPMRATA-PMILADEUPMIA 


18  44th  year 

LANCASTER  AND  YORK  SHOW  INTEREST  IN 
NEXT  TOBACCO  SHOW 

(Continued  from  Page  13) 

Milton  H.  Ranek,  president  of  the  Lancaster  Leaf  To- 
bacco Board  of  Trade;  C.  L.  Sehellenburger  secretary 
and  treasurer  of  the  Donnersville  Co-opeTatrve  Pack- 
iiio-  Association  at  Columbia,  Pa.,  and  J.  C.  Keist,  sec- 
reta^  of  ?he  Mt.  Joy  Co-operative  Packing  Assoca- 

^""'"This*^i7'in^Une  ^vith  the  sentiment  and  the  active 
work  in  all  of  our  tobacco  districts.  The  "Klmdual 
manufacturers  and  growers  are  considermg  exhibi  g 
and  the  district  associations  are  actively  e<>-oP«'^«  "g 
in  order  to  create  a  large  representative  exhibit  that 
winbe  a  credit  to  the  entire  district  and  many  of  them 
want  to  overshadow  any  other  tobacco  district  with 

""""'o^J'tMs  trip  I  met  Mr.  Embr^"  of  the  Embrey 
Tobacco  Company  of  Qnincy,  Florida,  and  he  stated 
iiat  the  Florida  and  Georgia  Tobacco  Growers'  Asso- 
ciation were  also  very  much  interested  in  the  thud 
annual  industries  exposition." 


Say  You  Saw  It  in  The  Tobacco  Wobld 


August  1,  1924 


August  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


19 


TOO  LATE  TO  CLASSIFY 


FOR  SALE 

H.  UPMANN  &  COMPANY. 

Junta  Liquidadora. 

In  comoliance  with  a  resolution  taken  by  this  Board  in  the  "^^^"8 

E^:Si^i=s^:ia,t^^^^^^^^^ 

1.  The  auction  will  take  place  in  the  city  of  "^^^"^Veladmo  #T 
occupied  by  the  Junta  Liquidadora  de  H.  lipmann  &  Co  TejadiUo  #i, 
Ihird  floor,  on  the  22d  of  September  next,  at  three  o  clock  P.  M. 

2  Licitators  will  have  to  deposit  beforehand  with  the  Board  an 
amount  n  cash  eqli  at  least  to  ten  per  cent  of  the  pnce  estimated  for 
?h^  obiects  to  be  sold  at  auction,  without  which  condition  they  will  not 
be  admitted  These  deposits  will  be  returned  to  their  respective  owners 
immediately  after  the  auction,  except  the  one  corresponding  to  the  h  gh- 
eTt  bidder,  which  will  be  retained  in  deposit  as  guarantee  for  the  fulfill- 
ment  of  his  obligation,  and.  in  such  case,  as  part  of  the  pnce. 

^  All  of  the  expenses  for  documents,  certificates,  legal  expenses  and 
the  corresponding  registration  fees,  are  to  be  paid  by  the  purchaser,  and 
it  being  admitted  to  make  bids  ceasing  the  object  to  a  third  party. 

4.  The  properties  which  will  be  jointly  sold  at  auction,  are  the  fol- 

""'"^T'  THE  CIGAR  BRAXD  "H.  UPM.AXX"  WITH  ITS  AX- 
XEXEDBRAX'DS;  i:\BELS  AXD  PATEXTS  OF  AXV 
KIXD  WHICH  COULD  BE  REGISTERED  IX  THE 
NAME  OF  H.  UPMAXX  &  COMPAXY.  OR  HERMAXX 
UPM.AX\\'  AXD  ALBERT  UPMAXX.  ESTIMATED  AT 
$400,000.  ,     ,  ^ 

The  Board  will  consider  any  propositions  which  may  be  made,  \>m 
reserves  the  right  to  accept  or  refuse  them,  at  its  convenience. 

The  brand  "H.  Upmann"'  being  especially  affected  to  the  payment  of 
a  credit  of  $197.0^9.66.  plus  interest  at  the  rate  of  eight  per  cent,  per 
annum  the  purchaser  will  assume  the  obligation  of  paying  same  directly 
to  who  mav  result  to  be  owner  of  same,  deducting  same  from  the  amount 
for  which  'the  properties  described  in  this  paragraph  *  A  may  be  aa- 
iudicated  to  him. 

B     THE  STOCK  OF  LEAF  TOBACCO.  ELABORATED  TO- 
BACCO.    LABELS.    ACCOUXTS    PAYABLE    AND    AC- 
COUNTS OF  GOODS  IX  COXSIGX.ATIOX. 
The  value  of  these  assets  is  of  $150,863.16  as  per  balance  of  39*" 
June  last.    All  of  it  mav  be  examined  by  those  interested  in  the  a"ct'?j] 
within  fifteen  days  before  the  date  stipulated  for  the  same,  and  wi 
have  to  be  paid  for  the  sum  which  the  books  of  inventory  and  stock  will 
show  on  the  day  of  the  auction. 

5.  The  Board  reserves  the  right  to  accept  or  refuse  any  offers  which 

may  be  made.  _       *  •    t     r 

6.  Iti  case  that  no  person  will  present  any  proposition  jointly  for 
the  business  of  the  factory  and  its  industrial  brands,  the  Board  will  con- 
sider the  proposition  which  may  be  made  for  the  properties  named  m 
paragraph  "B." 

7    After  the  offer  has  been  accepted,  and  after  the  definite  approval 
of  the  COMISIOX  TEMPORAL  DE  LIQUIDACIOX  BAXCARLA. 
the  purchaser  will  be  obliged  to  pay  the  price  within  a  term  of  fifteen 
days,  against  the  execution  of  the  corresponding  documents. 
Havana,  July  2,  ic^. 

CM.  SOTOLOXGO. 


YORK  COUNTY  NEWS 
{Continued  from  Page  10) 

EAST  PROSPECT 

B.  P.  Hamiigaii  of  the  East  Prospect  Cigar  Com- 
pany, has  left  on  a  trip  to  North  and  South  Carolina 
to  visit  their  jobbers  in  the  interest  of  their  **  Emilia 
Garcia"  brand,  which  has  a  big  distribution  in  that 

territoi-y.  .      .        ,  ^  ^, 

Paul  Bellinger  of  this  finn   is   m   charge  of  the 

manufacturing  department.  ,,t^.  .  ,, 

A.  F.  Burg  reports  a  good  business  on  his  '*Pinta 
individually  foil-\vrappe<l  brand. 

C.  E.  Myers,  the  popular  cigar  box  manufacturer 
of  this  town,  has  fully  recovered  from  his  recent  ill- 
ness, and  is  back  at  his  desk  taking  care  of  an  increased 

business. 

DALLASTOWN 

Fred  E.  Druck  and  George  Fleming,  f onnerly  with 
the  firm  of  J.  W.  Alinnich  Sons  &  Company,  have  or- 
ganized the  firm  of  Fred  E.  Druck  &  Company,  and 
have  taken  over  and  will  manufacture  some  of  the 
brands  formerly  manufactured  by  J.  W.  Minnich  Sons 
&  Companv  and  which  they  will  feature. 

Both  of  these  gentlemen  are  manufacturers  of 
long  experience  and  have  our  best  wishes  for  a  success 
in  their  new  venture. 

A.  F.  Fix  &  Company  are  placing  with  the  trade 
a  new  triangulares  shape  cigar  under  their  ** Contract'' 
brand,  and  which  is  meeting  with  good  favor. 

Joseph  Strauss,  representing  Heywood,  Strasser 
&  Voight,  Henrv  Voice  representing  Pasbach,  Voice 
Lithographing  Company,  J.  Reynolds  Brady,  repre- 
senting American  Box  Supply  Company,  and  Fred 
Bower,  representing  AVilliam  Steiner  Sons  &  Com- 
pany, were  recent  visitors  to  the  trade  in  this  section. 

J.  R. 


Manuel 


10  cents  and  up 


Manuel  will 
make  m 
definite 
business 
for  you 


A  BULWARK 
of  BUSINESS 

— because  it 

holds 

customers 


YOU    want   to   sell   a   cigar   that   dees    three 
^    things:    First,  looks  good;    Second,    tastes 
right;    Third,  satisfies.      In    Manuel,  we    make 
just  that  kind  of  Cigar. 

Manuel  is  building  business  for  dealers  every- 
where. Always  popular,  its  fine  quality  and 
perfect  condition  are  increasing  Manuel  Sales  by 
large  percentages  every  month. 

What  Manuel  is  doing  for  other  dealers,  it  will 
do  for  you. 

A  CIGAR  OF  RARE  EXCELLENCE 


Manuel 

CIGARS  

ALLEN  R.  CRESSMANS  ^ONS       Cigar  Manufactunn       Philade    .«a 


our  experience 

we  have  found  nothing 

quals  AGEING 


WOOD 


npen 


sweeten  tobacco 

smoking 


Liggett  &  Myers  Tobacco  Co, 


V^\ 


you  kpow  how  ageing  in  wooJ 

improves  fine  wines 

//  does  the  same  thing 

for  fine  tobaccos,  .^ 


VktTCMI«» 


^'A 


\\\\w  \ 


}y■^^ 


:-»<. 


^A 


Va 


>:i"-»;f 


Velvet 

—the  aged  in  wood 
tobacco 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


Au^st  1,  1924 


August  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


21 


Du  Pont 

"A  BETTER 
CIGAR 


for  lOc 


ft 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


LET  US  HELP  YOU 

ELIMINATE  THE  TOBACCO  BUG 

By  treating  your  tobacco  with  the  exterminator 

BY  THE  SHUEY  PROCESS  OF  STERILIZATION 

The  only  known  preparation  on  the  market  that  will  give  you  permanent  relief  from 

future  infections 


Tested 

Approved  and 

Adopted  by 

Leading 

Growers, 

Packers  and 

Manufacturers 


Harmless  to 

user.    Easy  to 

apply  without 

additional 

help. 

Why  not 

insure  your 

product  now? 


Does  not  in  any  way  change  the  Taste,  Aroma  or  Burning  QualitiM  i^  die  tobacco 
Order  Sample  Gallon  Today  and  Convince  Yourself 

SHUEY  TOBACCO  BUG  EXTERMINATOR  CO. 


1436  WALNUT  STREET 


CINCINNATI,  OHIO 


"BEST  OF  THE  BEST 


99 


^^^^i^  A.  SANTAELLA  &  CO. 

Offic*.  1181  Broadway,  New  York  City 

FACTORIES:     Tampa  and  Key  Weal,  Florida 


NEW  ARKANSAS  TAX  LAW  TO  SUPERSEDE  THE 

APRIL  TAX  LAW  WHICH  WAS  HELD 

UNCONSTITUTIONAL 

The  trade  has  already  been  advised  by  us  of  the 
oiiMotmeiit  of  a  statute  last  April  in  the  State  of  Ar- 
kansas, imposing  a  sales  tax  upon  cigars  and  ciga- 
rettes, and  of  the  attack  that  has  subsequently  been 
made 'by  our  Arkansas  counsel  against  the  coiistilu- 
tioiuilily  of  the  statute,  and  the  final  decision  of  the 
highest  court  of  that  State  declaring  that  tax  lav:  un- 

c«»nstitutional.  .     ,  .,     ^     j      £  tx. 

We  have  also  promptly  advised  the  trade  ot  the 
chV  of  a  special  session  of  the  Legislature  immedi- 
ately after  the  tax  law  referred  to  had  been  nullified 
bv  the  courts,  and  of  the  subsequent  enactment  of  a 
new  tax  law  imposing  a  graduated  tax  upon  cigars 
based  upon  the  retail  price,  and  a  flat  tax  of  $2  per 
thousand  on  cigarettes,  as  well  as  a  tax  upon  httle 
cigars  to  the  extent  of  10  per  cent,  of  the  selling  pric/3 
which  statute  became  effective  on  July  1.  These  taxes 
are  to  be  paid  by  attaching  a  stamp  to  each  package 

Due  perhaps  to  some  misunderstanding,  it  has  been 
assei-ted  by  some  people  that  these  stamps  are  to  be 
attachetl  by  manufacturers,  and  we  desire  to  express 
our  \4ew  that,  while  perhaps  local  manufacturers  in 
the  State  of  Arkansas  may  be  required  !to  attach 
stamps,  in  the  first  instance,  for  their  local  business, 
no  manufacturer  without  the  State  of  Arkansas  can 
be  required  to  attach  such  stamps  to  goods  shipped  into 

A   1*|»- Q  Tl  C  Q  G 

As  between  the  jobber  and  the  retailer,  the  ques- 
tion as  to  whether  the  former  or  the  latter  is  to  at- 
tach the  stamps  is  now  under  consideration  by  the 
State  authorities.  However,  pending  the  preparation 
of  the  necessary  stamps  and  the  promulgation  of  regu- 
lations, the  State  authorities,  upon  due  presentation 
made  upon  behalf  of  the  trade,  have  ruled  that  the 
retailer  alone  is  to  be  held  responsible  for  the  tax. 

It  may  be  added  that  a  careful  study  is  being 
made  of  the  new  statute  \nth  a  view  to  determimng 
as  to  whether  or  not  this  statute,  like  the  first  tax 
law,  should  be  attacked  in  the  courts  on  constitutional 

i>Tounds.  ,     «  /^      4 

And  we  may  further  add  that  the  Supreme  Court 
decision  in  the  Georgia  case  in  which  we  have  attacked 
the  constitutionaUtv  of  that  act,  and  which  decision  ih 
awaited  in  the  earlv  part  of  the  fall,  may  have  a  stroiis 
bearing  upon  the  Arkansas  statute,  particularly  with 
respect  to  the  tax  on  cigars.  , 

One  of  the  strong  points  that  we  have  urged  I'l 
the  Georgia  case  was  that  in  view  of  the  fact  that  tlio 
Internal  Revenue  law  taxes  cigars  according  to  tlnir 
retail  selling  prices,  each  package  containing  a  laj- » 
prescribed  bv  law  fixing  the  maximum  retail  price,  t  - 
retainer  cannot  increase  the  retail  pnce  by  adding  tJ  e 
State  tax  thereto,  and  hence  the  State  tax  must  1^^' 
paid  by  the  retailer  out  of  his  own  pocket,  thus  wipn  4 
out  hi's  entire  net  profit  on  the  cigars,  and  perha'  s 
actually  creating  a  loss,  and  this  we  claim  constitut  ^ 
confiscation  of  property,  eta 

This  point,  if  it  should  be  upheld  b\  the  coui  -, 
would  apply  equally  as  well  to  the  Arkansas  stati.  e 
as  to  anv  other  State  sales  tax  on  cigars. 

Needless  to  say  that  these  matters  are  receiving  c  i' 
closest  attention,  and  that  we  shall  continue  to  spa: e 
no  pains  or  efforts  toward  the  end  of  saving  the  iiicir-- 
\w  from  unjust  taxation.  Our  members  will,  of  cour  ■', 
be  promptly  advised  of  further  developments. 

Tobacco  Merchants  Association  of  the  U.  i 


If  8  Good 

because  it*i 

PORTO  RICAN 


Only  Half  the  Story 

SINCE  1900  the  leaf  tobacco  of  Porto  Rico  *  *  * 
has  been  slowly  but  steadily  increasing  in  popu- 
larity, and  now  *  *  *  is  in  great  demand. 

The  quantity  of  tobacco  of  all  types  used  annually 
by  American  cigar  factories  is  about  150,000,000 
pounds;  the  yearly  imports  of  Porto  Rico  leaf  approx- 
imate 26,000,000  pounds,  or  more  than  17  per  cent 
of  the  total. 

**The  American  Cigar," 

By  Carl  Avery  Werner  in  American  Mercury. 

No  manufacturer  in  the  United  States 
uses  all  Porto  Rico  in  his  cigars. 
Blended  with  other  tobacco,  Porto 
Rican  leaf  is  present  in  25  to  30  per 
cent  of  the  American  production, 

GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 

136  Water  Street      /.  F,  Vazquez       Telephone 
New  York  Agent  John  1379 

Send  for  free  cop}f  *' Tobacco  Trade  Notes" 


The  White  Stamps 

say  it*8 

PORTO  RICAN 


Business  Building 


{Continued  from  Page  14) 

back  of  each  turtle,  let  them  swim  around  and  around 
in  the  shallow  pan,  put  a  placard  offering  a  prize  to 
the  person  who  first  advised  what  w^ord  the  letters 
made. 

**  Crowds  w^ere  in  front  of  the  w^indow,  and  for 
the  week  while  it  lasted  it  attracted  a  vast  amount  of 
attention.'* 

I  took  a  month  off  recently  and  calculated  that 
there  are  still  ten  million  good  ideas  for  ^v^ndow  dit 
plays,  which  have  not  been  used,  and  which  would 
cost  a  trifle  to  stage.  So  there  is  no  use  any  one  spill- 
ing out  excuses  for  poor  windows  by  saying  they  cost 
too  much. 

Considering  all  things  it  is  a  wonder  to  me  that 
more  dealers  don't  try  to  build  up  a  big  bus'ness  by 
the   show^  window  route. 

Cj3    Cj3    Ct] 

''Small  stores  need  new  sales  ideas,"  says  Prlni- 
"rs'  Ink,  the  leading  advertising  .journal.  It  states 
■hat  stores  are  grovnng  smaller,  and  that  there  is  a 
'ondencv  to  double  up  and  have  two  stores  in  differ- 
nt  lines,  where  before  was  one  store,  just  as  one 
'esidence  is  splitting  up  into  two  or  three  apartments. 


This  tendency  is  causing  small  stores  to  intensify 
tiieir  show  window  methods  and  their  selling  methods. 

**And  how  do  they  do  itf  you  ask. 

Why,  they  keep  a  haw^k-eye  look  upon  different 
kinds  of  goods  asked  for  by  customers,  and  they  cut 
out  those  styles  which  are  in  very  small  demand.  Every 
dealer  has  been  doing  this,  to  be  sure,  and  he  thought 
iio  was  doing  it  carefully.  But  w^hen  he  finds  the  sharp 
points  of  tacks  pricking  him,  and  he  just  has  to  im- 
prove his  watchfulness  he  is  surprised  at  the  great  im- 
provement he  can  make. 

Then,  too,  he  w^atches  for  every  little  improve- 
ment or  refinement  he  can  make.  He  is  prone  to  call 
his  place  a  Specialty  Shop,  and  he  has  a  real  artist 
j)aint  it  in  gold  letters  on  his  window.  He  changes  his 
show  window  twice  a  week,  instead  of  twice  a  month, 
showing  only  one  specialty  therein.  He  becomes  a 
hug  on  placards.  He  studies  up  bright,  witty,  catchy 
short  phrases  about  his  goods,  and  has  the  placards 
])ninted  by  a  really  artistic  sign  painter.  And  he  keeps 
changing  the  placards,  oh,  very,  very  frequently.  And 
he  has  a  fiim  trade.  A  very  flue  trade.  And  he  makes 
good  money. 


FOR    SALE 

I  OR    SALE  — ONE    COMPLETE    SET    NEWTON-STOAKES 
LETTERING  PENS,  with  inks  and  complete  instructions  for 
tuaking  nifty  show  cards  and  price  tickets.  Absolutely  new.   Address 
I'.ox  451,  care  of  "The  Tobacco  World." 


i  I 


22 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Woeld 


Au^st  1,  1924 


Tobacco  Merchants'  Association 
Registration  Bureau,  new  toSS: 


Street 
CITY 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A— An  allowance  of  $2  will  be   made  to  members  of  the  Tobacco  Mer 
thanta*  Association  on  each  registration. 

iJote  B-If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21).  an  additional  charge  oi  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
<20)  titles,  but  less  than  thirtyone  (31).  an  additional  charge  of  Two  Do  lar. 
mm  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
«iade  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 

RUSSELL  L.MAUGH AN:— 43,837.  For  all  tobacco  products.  July 
7    1924.     The  Moehle  Litho.  Co..  Inc.,  Brooklyn,  X.  Y. 

THE  GENERAL:— 43,840.  For  all  pipes,  cigar  and  cigarette  hold- 
ers     Julv  10,  1924.     Reiss-Preniier  Pipe  Co.,  New  York,  N.  Y. 

CLUBBS  NO.  1  MILD  SMOKING  MIXTURE:— 43,843.  For 
smoking  tobacco.    July  14,  1924.    A.  Clubb  &  Sons,  Los  Angeles, 

Cal. 

KING  OF  VERMONT:— 43,849.  For  plug,  twist,  scrap,  smoknig 
tobacco  and  fine  cut  tobacco.  July  12,  1924.  O.  C.  Taylor  &  Co., 
Inc.,  Burlington,  Vt.  (This  certificate  is  issued  upon  presentation 
made  to  us  that  the  trade-mark  or  trade  name  specified,  though 
apparently  not  heretofore  registered  in  any  of  our  Affiliated  Bu- 
reaus, has  been  in  use  for  over  twenty  years.) 

LA  ARMIDA:— 43,850.  For  cigars.  July  12,  1924.  Pasbach-Voice 
Litho.  Co.,  Inc..  Brooklyn,  N.  Y.  (This  certificate  is  issued  upon 
presentation  made  to  us  that  the  trade-mark  or  trade  name  speci- 
fied, though  apparently  not  heretofore  registered  in  any  of  our 
Affiliated  Bureaus,  has  been  acquired  by  a  transfer  from  Fritz 
P.ros.  Co.,  Cincinnati,  Ohio,  July  9,  1924.) 

EL  ATTONA:— 43,85L  For  cigars.  July  12,  1924.  Pasbach-Voice 
Litho.  Co.,  Inc.,  Brooklyn,  X.  Y.  (This  certificate  is  issued  upon 
presentation  made  to  us  that  the  trade-mark  or  trade  name  speci- 
fied, though  apparently  not  heretofore  registered  in  any  of  oui 
AffiHated  Bureaus,  has  been  acquired  by  a  transfer  from  Fritz 
Bros.  Co..  Cincinnati.  Ohio.     Julv  9,  1924.) 

WENLYN:— 43,853.  For  cigars.  July  15,  1924.  Edward  Hollin- 
gcr.  \\  indsor,  Pa. 

MASTERPIECE:— 43,858.  For  cigars.  July  7.  1924.  Anthony 
Kleiner,  Inc.,  Detroit,  Mich.  (The  trade-mark  or  trade  name, 
though  apparently  not  heretofore  registered  in  any  of  our  Affiliated 
Bureaus,  is  claimed  to  have  been  acquired  by  a  transfer  from  the 
Anierican  Exchange  Cigar  Co.,  Xew  York,  N.  Y.,  successors  to 
Jfeitles  &  Blumenthal,  who,  it  appears,  has  used  same  for  over 
twenty  years.) 

MERRl-DEL-VAL: — 43,855.  For  cigars,  cigarettes  and  tobacco. 
Julv  16.  1924.    Chas.  Stutz  Co.,  Xew  York.  X.  Y. 

H ADDON  HALL:— 43,857.  For  cigars.  June  20.  1924.  D.  Emil 
Klein  Co.,  Inc..  Xew  York.  X.  Y. 

JUDGE  ALBERT  H.  SEWELL:— 43,859.  For  cigars,  cigarettes 
and  cheroots.    July  21,  1924.     Rosenfeld  &  Sons,  Walton,  X.  Y. 


TRANSFERS 

KING  OF  VERMONT:— 11,735  (United  States  Tobacco  Journal), 
lor  cigars.  Registered  January  9,  1890,  by  George  A.  Kent  Co., 
Binghamton.  X.  Y.  Transferred  to  O.  C.  Taylor  &  Co.,  Burling- 
ton. Vt..  and  re-transferred  to  O.  C.  Taylor  &  Co.,  Inc.,  Burling- 
ton. \^t.,  in  the  vear  1921. 

MARSHALL  FIELD:— 22.935  (U.  S.  Tobacco  Journal).  For 
cigars,  cigarettes  and  tobacco.  Registered  August  6,  1900,  by  the 
American  Litho.  Co..  Chicago,  111.  Transferred  to  Solares  &  Co.. 
Chica^TO,  111.,  February  2,  1906,  and  subsequently  through  mesne 
transfers  the  American  Litho.  Co.,  Xew  York,  X,  Y.,  acquired 
same  and  re-transferred  it  to  The  Coraza  Cigar  Co.,  Philadelohia 
Pa..  August,  1922.  ' 


RIBBON  GUM 

TRAGACANTH 

She  Finest  Stualities 

A.  D.  SMACK  CO. 

80  JOHN  STREET  ii  NEW  YORK  CITY 


GOLDEN  WEDDING:— 6595  (U.  S.  Tobacco  Journal).  For  cigars, 
cigarettes  and  tobacco.  Registered  July  16,  1886,  by  R.  Ulmer  &. 
Co.,  Xew  York,  N.  Y.  Transferred  to  O.  C.  Taylor  &  Co.,  Bur- 
lington, Vt.,  and  re-transferred  to  O.  C.  Taylor  &  Co.,  Inc.,  Bur- 
lington, Vt.,  in  the  year  of  1921. 

FOX  TERRIER:— 12,774  (Tobacco  Leaf).  For  cigars,  cigarette-, 
cheroots  and  tobacco.  Registered  December  19,  1896,  by  W.  M. 
Pock,  Rutland,  Vt.  Transferred  to  O.  C.  Taylor  &  Co.,  Burling- 
ton, Vt.,  and  re-transferred  to  O.  C.  Taylor  &  Co.,  Inc.,  Burling- 
ton, Vt.,  in  the  year  of  1921. 

OUR  KILLINGTON:— 17,028  (Tobacco  Leaf);  21,319   (U.  S.  To 
bacco  Journal).     Registered  June  3,  1899^  by  Geo.  A.  Kent  &  Co.. 
Binghamton,  X.  Y.     Transferred  to  O.  C.  Taylor  &  Co.,  Burling- 
ton, Vt.,  and  re-transferred  to  O.  C.  Taylor  &  Co.,  Inc.,  Burhngtoii, 
Vt.,  in  the  year  of  1921. 

FAST  TRAIN: — 520  (Connorton's  Tobacco  Brand  Directory).  For 
plug,  twist,  fine  cut,  chewing  and  all  kinds  smoking  tobacco,  ciga- 
rettes, cheroots  and  snuff.  Registered  Xovember  26,  1897,  by  S.  F. 
Hess  &  Co.,  Rochestier,  N.  Y.  Transferred  to  O.  C.  Taylor  & 
Co.,  Burlington,  Vt.,  and  re-transferred  to  O.  C.  Taylor  &  Co., 
Inc.,  Burlington,  Vt.,  in  1921. 

OUR.HOBBY:— (U.  S.  Tobacco  Journal).  For  cigars.  Registered 
March  13,  1884,  by  Dingfelder  &  Libke,  Xew  York,  X.  Y.  Through 
mesne  transfers  acquired  by  O.  C.  Taylor  &  Co.,  Burlington,  Vt.. 
and  re-transferred  to  O.  C.  Taylor  &  Co.,  Inc.,  Burlington,  Vt.,  in 
the  year  1921. 

CORRECTED  PUBLICATION 
BRAE  BURN: — 43,838.     For  all  tobacco  products,  pipes  and  smok- 
ers* articles.     Registered  July  2,  1924,  by  Charles  B.  Perkins  Co.. 
Boston,  Mass. 


RE.REGISTRATION  OF  ABANDONED  OR  UNUSED 

TRADE-MARKS 

Xotice  is  hereby  given  that  an  application  has  been  filed  with  us 
for  the  registration  of  the  following  trade-marks  and  that  same  will 
be  registered  unless  we  shall  be  advised  of  the  existence  of  any  valid 
rights  thereto  by  written  notice,  settmg  forth  specifically  the  basis 
of  such  claims  on  or  before  the  registration  date  set  opposite  thi 
trade-mark 

BLACK  GOLD.    For  cigars  only.    August  6,  1924. 


T.  M.  A.  SECURES  SUSPENSION  BY  THE  I.  C.  C.  OF 

PROPOSED  INCREASE  IN  FREIGHT  RATES  ON 

CIGARS  SHIPPED  FROM  FLORIDA 

Upon  a  petition  filed  by  the  T.  M.  A.,  the  Inter- 
state Commerce  Commission  has  issued  an  order  sus- 
penclinjj;  the  new  schedules  filed  by  the  Florida  East 
(Vast,  Seaboard  Air  Line  and  Atlantic  Coast  \A\w 
Railroads,  the  effect  of  which  would  be  to  substantially 
increase  freight  rates  on  cigars  shipped  from  Florida. 

For  over  a  year  the  Florida  Fast  Coast,  Seaboard 
Air  Line  and  Atlantic  Coast  Line  Railroads  have  been 
endeavoring  to  cancel  the  through  rates  on  cigars  from 
points  in  southern  Florida  to  points  in  the  United 
States  west  of  El  Paso,  Texas  and  Denver,  Colorado. 
This  move  has  been  due  to  their  inability  to  agi'ee  with 
their  western  connections  on  the  division  of  the  pres- 
eiit  through  rates. 

The  traffic  department  of  the  Tobacco  Merchant > 
Association  of  the  U.  S.  has  been  keeping  in  clos«' 
touch  witli  this  situation  and  succeeded  in  blocking  any 
changes  in  these  rates,  but  the  carriers  finally  filed 
with  the  Interstate  Commerce  Commission  new  sup 
jdements  to  their  tariffs  that  would  cancel  all  such 
through  rates  on  August  1,  1924.  This  would  resii  t 
in  an  increase  in  the  present  rates  on  all  cigars  U'om 
Key  West  or  Tampa  to  this  w'estern  territory. 

As  soon  as  these  supplements  were  received  tli< 
traffic  department  of  the  T.  M.  A.  filed  a  petition  witii 
the   Interstate   (^)mmerce   Commission   asking  for  a 
susiK»nsion  until  such  time  as  they  could  hold  proin" 
hearings  and  force  the  carriers  to  justify  such  an  ad 
vance,  and  advice  has  just  now  l>een  received  that  th' 
commission  have  issued  their  order  under  investign 
tion  and  suspensicm  docket  No.  2182  that  will  suspend 
those  rates  until  November  12,  1924,  pending  proper 
hearing  by  the  commission. 

Similar  petitions  were  filed  by  the  Worida  Railroa  ! 
Oommissioii  and  the  Tampa  Board  of  Trade  and  tli- 
T.  M.  A.  wi'l  join  with  them  in  every  effort  possible  i 
prevent  this  advance. 


CIGAR  BOXES 


Dependable  service— Quality  packages— to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  o! 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co. 
24  Vine  St.,  ^TCS;^ 

DESHLER,  OHIO.    •^•-^'^ 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCA«    PASBACH,  Pnes. 


I 


J.A.VOICC.Sccv.  8  Genl-Manageh 


PASBAC41Ii^DlC€ 


h^liTi"'^   ir 


-:^  LITHOGRAPH  INGCOTiNcT^ 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGAR  LABELS -CIGARBANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


NEW   VORK 


The  Standards  of  America 

Lorillard's  Snuff,  :  Est.  1760 
Rail  Road  Mills  Snuff,  Est.  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORiaftAL 

Maccobops—K.appees  —  High  Toasts 
Strong.  Salt,  Sloeet  and  Plain  Scotchs 

MANUFACTUREO    BY 

CEORGE  W.  fmm  CO.,  Ill  Fifth  A?e.,  New  York 


Hey  wood,  Strasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  111. 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  Quality 


Perfect  Lithography 


American  T^ox  ,Sg£pJy  C®. 


3309  Rnssell  Street 


CorDcr  of  Gratiot  Street 


Detroit.  Mich. 


Exclusive  Sellino  Adents  For 

THE  CALVERT  LITHOGRAPHING  CO. 


SINCE  1870 

CIGARBANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sole  Distributors  for  New  Model  Cigar 
Banding  Mactiine  for  Ungummed  Bands 


CAN  NOW  GET 

DILL'S  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


J.G.DILL   CO. 

RICHMOND.  VA. 

J^anu/izclurers  of 

HIGH  GRADE 

SMOKING     TOBACCO 


GROWERS 


AND 


PACKERS 


Connecticut  Shadegrown  Wrappers 

Florida  and  Georgia 

Shadegrown  Wrappers 


We  Are  Now  Ready  To  Offer  Our 
Holdings  In  1923  Crops. 


AMERICAN  SUMATRA  TOBACCO  CO. 


13t  Water  Street 


N«w  York  City 


After  all 
Nothing  ■atisTies  lik«^ 
^       a  good  cigar      ^ 


H 


Wf 


mi 


iniiiiiiiiiiinniiiHiiiiiiiiiiiiiH 


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JOHN  H.  BAKER 

SCRAP  CUTTER 

AND 

SEPARATOR 


A  Scrap  Cutter  and  Separator 
that  really  does  separate 


IVrlte  for  descriptive  matttr. 
and  n«ti)  price 


Cigar  Manufacturers  Making 

Short  Filler 

CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

Twenty  years  giving  satisfaction  right 

along 

HAS  A  FINE    AROMA 

CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 

Wrlt€  fsr  sample  and  price 


I 


Baker  Tobacco  and  Cigar  Nachinery  Company 


i:  « 


YORK,  PENNA 


r??:)llllllllllillllllllllll|||||||||||||||i|i;: 


PUBLISHED  ONTHF  l§IAND  1512  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHIU.,  PA. 


CM 


The  Besf  C  I  C^>VR  S  ^re  Packed  in 

WOODEN    BOXES 


V***  r<.'*» 


x2rSiM^222>_ 


From  Your  Town  and  All  Towns 
They  Come  and  See  This  Sign 


"Everybody"   goes   to  Atlantic  City    and  **every- 
body''  will  see  and  be  impressed  by  this  gigantic 
sign  standing  on  the  meadows  within  a  mile  of  the 
drawbridge.     Two  hundred  and  fifty  feet  long,  30 
feet  high    it  tells  a  big  story  in  a  big  way. 

It  reminds  the  men  who  know,  it  tells  the  people 
who  don't,  the  truth  that  *The  Best  Cigars  Are 
Packed  in  Wooden  Boxes'*. 

Such  publicity  which  the  smoker  cannot  help  but 
see,  which  appeals  to  him  as  being  sound  reasoning 
and  advice  must  produce  results.    IT  IS  DOING 
SO  ALREADY! 

Why  not  pack  your  cigars  in  wooden  boxes  and 
reap  ^#  benefit? 


After  all 
nothing  satisfies  like" 
^      a  good  cigar      ^ 


The  Best  Cigars  are  Packed 
in  Wooden  Boxes 


August  15, 1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


REDI  CUT 


BiggestandBestTobacco%ue 
THE  Id*  TIN 


WthyourM 
retail  dealers 


pro 


it 


WAiri"  &  BOND 

Blackstone 

CIGAR           1 

Havana 

Fitter 

1 

^bsotutety! 

7 

hk  PALINA 

CIGAR 

IT'S  JAVA  WRAPPED 


Get  the  Utmost    in   Advertising 

Values 

at  practically  no  expense 
by  using  the 

WOODEN  CIGAR  BOX 

for  your  brands. 
They  help  sell  your  cigars. 


PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 
PHILADELPHIA,  PA. 


TOPIP 


Good  Cor  die  deder  bccuuet- 


Th^aiepopiilar, 
ThiqrdRprafitilile, 

Bobrow  Brot.Iiic^Mfilis; 

Pliiladel^U,U.S.A7* 
Mains  of  BoUtU'SMdboRecaU 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


August  15, 1914 


AKAUFFMANSBROInc 

YORK,p>\ 

ESTABLISHED  ^....^^iiHMHJMMii*^;^       I&93 


MANUFACTUREIZS  OF 

dGAR  BOXES 

■     n      {(  AND 

.A.     CIGAR  BOX    ^ 
■/V^    LUMBER    -«t/ 


WE    SPECIALIZE  ON 

GOLD  LEAF  WORK- 


t€ 


BEST  OF  THE  BEST 


99 


Manufactured    by 


A.  SANTAELLA  &  CO. 


Office,  1181  Broadway,   New  York  City 

FACTORIES:     Tampa  and  Key  H^e»'.  Fkrida 


I 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 

JESSE  A.  BLOCK.  Wheeling.  NV    Va.    ....^.... F;'K«ideIIt 

CHARLES  J    EISENLOIIR.  I'hiladelphia,  fm.  .•..-■^•••••"i.---   •  V-*^*;,^^"'P*"* 
\\  ILLIAM   IJEST.  New  York,  NY.  ..............Chairman  ^''""^'r^  CommUtce 

MAJ.  GEORGE  W.  HILL.  New   York    it.  Y. v  ce'Prel  denl 

GEORGE  H.  HIMMEL.  New   York.  N.  Y. •**"yr**^*'o      '5!"; 

n-LIUS    LICHTENSTEIN.   New    York.   N.    Y. "  vl^rPreslden 

H.    H.    SHELTON.   Washington,    D.C. ""vi^rPrPS  d^nt 

WILLIAM   T.   REED.   Richmond,  Va.   .....»«...». vice-rresiacnx 

HARVEY    L    HIRST.    iniUadelphia.    Pa.    *.«..... ^'""Treasu'^rSj 

tHlRuM^ulilKfND!N!jW^od^,  N^Y.  V:V;.'.Coun;;ik;;d;Ma;;>:gin^  Director 
UesdQuarters.  5  Beekman  Sti^et,   New   \ork  City. 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  I>,  SPALDING,  Ctticiniisti,  Ohto^...,.. ,.,•,««.♦»*. .«.^j.-. President 

CHAS.  B.   WITTROCK.  Cincinnati.  Ohio.....,................*...»..Ti«-rresiaent 

GEO.  E.  ENGEU  Covington.  Ky ., .........Treasuret 

WM.  S.  GOI.DENBURG,  Cincinnati,  Ohio , •....Secretary 


THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 


f'HAS.  E.  LONG,  Larwaittr,  Pfc   „,,,......,..».......••. 

A.  W.   KAERCHKR,  rhicago.   Ill,   ......................... 

%V,   S,    m  LLER,   Hartford,   Conn.   . 
I*   H.   NOW,   Lancaster,  Pa.    ..... 


i««««****«««««***«**** 


*•»«*••«• ■• 


.............. President 

...Vice-President 

....,..,. Treasurer 

.,.,,.... Secretary 


TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY  J.  FREEMAN   ........................... ....*..».... .•••••Uf'S''**!^! 

lACK   ErKSTEIN   ..,.,.♦,.....................♦...*....... 1st    Vice-President 

"SAM.    FORDIN 2d    Vice-President 

MAX    BERLINER    .......,...........,...............—."•••••  ••••'""""l'^^^^"''" 

LEO  RIEDERS,  200  Weil  H«li  Street,  New  Yflrk  City  . ..,.„,....., ...Secretary 


NEW  YORK  CIGAR  MANUFACTURERS*  BOARD  OF  TRADE 

JOSEPH   WINNICK    .....»,.«.....«...♦»....«.••.»..••...•..•.•♦**. •-•■■■•P''*'!^*"* 
WiMUEL  WASSEKMAN   ..,......,.„......«.*,..t.rji.,*«M.........Vice-President 

ARTHUR  WERNER.  SI  Chamber*  ^  Mew  Y«fc  Oty.. Secretary  and  Treasuret 


Classilied  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  woVd,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


FOR    SALE  — ONE    COMPLETE    SET    NEWTON-STOAKES 
LETTERING  PENS,  with  inks  and  complete  instructions  for 
making  niftv  show  cards  and  price  tickets.  Absolutely  new.  Address 
Hex  451.  care  of  "The  Tobacco  World." 

AVANTK1> 


IKiAR  FORLMAX  FOR  llAXD  AXD  SL'CTIOX  WORK^ 
Man  who  is  capable  of  qualifying  for  a  higher  position.  Stall- 
age and  experience  in  detail.  The  position  will  be  with  an  old- 
established  concern  operating  several  plants.  Ample  opportunity  for 
advancement.     Box  No.  470,  "The  Tobacco  World." 


SITUATION   WANTED 


WANTED— POSITION     AS     CIGAR     FACTORY     SUPFRIX- 
TEXDEXT — Twenty  years'  experience  with  some  of  the  larg- 
est manufacturers;   hand,   mold  or  suction.     Address  John   Grubcr, 
836  Xorth  Twentieth  Street,  Philadelphia,  Pa. 

POSITIOX    AS    SL'CTIOX    FOREMAX    WAXTED    BY    MAX 
thoroughly   experienced   in    Suction    Work.     Twenty   years'   ex- 
perience in  the  largest  factories  in  the  country.     Box  No.  471,  "The 
Tobacco  World." 


The  Tobacco  World 


Established  1881 


VOLUME  44 


AUGUST  15,  1924 


No.  16 


TOBACCO   WORLD  CORPORATION 

Publisher* 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald   B.   Hankins,  Secretary 


Published  m  ^^  1st  and  15th  of  each  month  at  236  C^ttliut  Street, 

Philadelphia^  Bfc 


^  second  class   mail    matter.    December   22,    1909.    at  the   pMt 
OAce»  Philadelphia.  Pa.,  under  the  Act  of  March  3,  1879. 
PRICE:    fnited  States,  Canada,  Cuba  and  Philippine  Islands,  $2.00  a 
year.     Foreign,  $3.50. 


>WHlWWIWMWWMIIWlWW«IWWW>IIHWWBBWini»IIIMMilMOHllMHHIIWHIIIIWIMimMlllllimiMH,tlMlllMWIWM««WWItlll^^ 

OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS  ^  .       u       .^ 

Make  tobacco  melton  and  smooth  In  charactcf 
and  Impart  a  most  palatable  flavor 

rtAfORS    FOR    SMOKING   and   CHEWING   TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BETUN.  AROMATIZE!.  BOX  FLAVOBS.  PASTE  SWEETENERS 

FRIES  8k  BRO.,  92  Reade  Street,  New  York 


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Natural  BLOO 


Itt    SECOND     AVCNUt 
NEW  YORK  CITY 


August  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


I 
I 

I 

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GENUINE 


44 


ulC  D  u  Rfl  am 


TOBACCO 

Right  now!  Settle  the  whole  ciga- 
rette question  forever  by  rolling 
your  own  from  "BULL".  You  get 
more  flavor,  more  enjoyment, 
more  tobacco  taste,  more  quality— 
and  much  more  for  your  money— 

NOW  2  BAGS  FOR  15c 


I 


I 
I 


I 

I 
I 


I 

I 
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44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


August  15,  1914 


FOR  GENTLEMEN  OF  GOOD  TASTE 


THE  DEISEL-WENNER  CO. 


Makers 


UNA,  OHIO 


The  Far-Visioned  Cigar  Manufacturer 

Protects  Present  and  Future  Sales 

By  Packing  His  Brands  In  Wooden  Boxes 

H.  E.  BAIR  &  CO. 


HANOVER        J!:L„^^.^;i.:^2i       PENNA. 
"Quality  Cigar  Box  Manufacturers  For  More  than  Fifty  Years" 


PACK  CIGARS  RIGHT 

and  get  a  uniform  pressed  shape  to  each  cigar  in  every 
box.  No  broken  wrappers.  Impossible  to  overpress  pack. 

FOUR  MODELS  TO  CHOOSE  FROM 

Model  "A"  without  top  lever,  for  50  cigars  -  $  5.00 
Model  "B-1"  with  top  lever,  for  50  cigars  •  10.00 
Model  "B-2"  with  top  lever,  for  100  cigars  -  12.50 
Model  "C"  with  top  lever,  for  bundles  of  100    -       16.00 

Alt  pacKers  are  adjustabt*  fo  antf  standard  six0  box. 

Pulte-RorrecK    MacHine    Co. 

GRAND    RAPIDS.  -         -         -  MICHIGAN 


Only  Half  the  Stort; 


«     >i:     * 


SINCE  1900  the  leaf  tobacco  of  Porto  Rico 
has  been  slowly  but  steadily  increasing  in  popu- 
larity, and  now  *  *  *  is  in  great  demand. 

The  quantity  of  tobacco  of  all  types  used  annually 
by  American  cigar  factories  is  about  150,000,000 
pounds;  the  yearly  imports  of  Porto  Rico  leaf  approx- 
imate 26,000,000  pounds,  or  more  than  17  per  cent 
of  the  total. 

*'The  American  CSgrn/^ 

1^  Carl  Avery  Werner  in  American  Mercury. 


The  White  Stamps 

sty  it*8 

PORTO  RICAll 


It's  Good 

because  it's 

PORTO  RICAN 


No  manufacturer  in  ihe  United  States 
uses  all  Porto  Rico  in  his  cigars. 
Blended  with  other  tobacco ,  Porto 
Rican  leaf  is  present  in  25  to  30  per 
^^  of  the  American  production. 

GOVERNMENT  OF  WmJO  Rl^ 
TOBACCO  GUARANTEE  AGENCY 

136  Water  Street      /.  F.  Vazquez       Telephone 
New  York  jl^gerd  John  1379 

Send  for  free  copyf  ** Tobacco  Trade  Notes" 


August  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


pHIbADEIi 


Philadelphia,  August  15,  1924. 

AXUFACTURER8  in  all  lines  have  experi- 
enced in  recent  years  a  great  change  in  mer- 
chandising methods,  and  greatly  increased 
merchandising  costs,  especially  the  cigar  man- 
ufacturers. 

It  was  formerly  the  custom  ef  the  cigar  manufac- 
turers to  look  chietly  to  the  joblK?rs  of  the  country 
for  their  distribution,  and  these  jobbers  woukl  carry 
a  large  stock  at  all  times,  of  the  various  lines  they 
handled.  They  so  reg-ulated  their  purchasing  that  the 
manufacturers  were  enabled  to  manufacture  continu- 
ously during  the  year,  excei)t  for  a  short  lay  off  for 
the  taking  of  inventories  and  making  factory  repairs 
or  improvements  during  the  early  part  of  the  months 
of  January  and  July. 

The  salesmen  of  the  jobbers  would  of  their  own 
initiative  create  and  advance  sales  talks  on  the  vari- 
ous brands  their  respective  houses  handled  and  there 
was  some  genuine  sales  effort  put  forth  by  them. 

There  then  came  a  dull  period  in  business,  and 
manufacturers  naturally  tried  to  devise  means  to  en- 
courage sales  on  their  product  in  order  to  keep  their 
production  up,  and  Iiohl  togetlier  their  organizations. 

This  resulted  in  one  of  the  larice  manufacturers 
adopting  the  ])lan  of  giving  for  a  certain  period,  a  deal 
on  their  brands,  involving  a  10  per  cent,  free  deal,  or 
one  thousand  free  with  the  purchase  of  each  ten  thou- 
sand cigars. 

Many  oilier  manufacturera  fell  in  Ihie,  and  also 
extended  a  free  deal  of  the  same  proportions,  until 
business  again  liecame  normal,  wlien  these  deals  were 
discontinued,  but  free  deals  have  been  in  evidence  ftl 
times  ever  since. 

The  free  deal  idea  was  followed  later  by  the  mis- 
sionary salesman  who  came  direct  from  the  manufac- 
turer and  travi'kMl  with  tlie  jobber's  salesmen  and  sold 
the  merchandise  for  the  jobbers  and  increased  the  dis- 
*  ribution. 

With  the  missionary'  men's  work,  the  job^r's 
salesmen  following  the  example  of  aU  humans,  natu- 
raUy  fell  into  working  along  the  lines  of  the  least  re- 
sistance, and  took  orders  for  the  merchandise  easiest 
aoW,  which  was  usually  the  cigar  ha%^ng  the  most  mis- 
Hionarv  work  done  on'  it,  with  the  result  that  the  job- 
ber's salesmen  lost  their  former  iuitiative  and  be^aM 
mere  order  takers. 

This  missionary  work  %  the  factory  salcsmon 
has  been  the  forerunner  of  the  establisliment  of  branch 
distributing  houses,  whidi  has  l^en  accomplisheii  ^ 


some  of  the  largest  cigar  manufacturers,  who  now^  dis- 
tribute direct  to  the  retailer,  with  the  elimination  of 
the  jobber. 

It  has  been  established  as  a  fact,  that  the  jobber  is 
a  very  necessary  factor  in  all  merchandising,  and  the 
independent  jobber  of  today  must  realize  that  it  is  up 
to  him  to  help  figure  some  of  the  problems  attached 
to  the  proper  merchandising  of  cigars,  and  the  elim- 
ination of  all  unnecessary  expense  in  connection  with 
the  distribution  of  cigars,  and  show  the  greatest  co- 
operation possible  with  the  manufacturer. 

The  jobber  cannot  overlook  the  fact  that  the  man- 
ufacturer, in  the  face  of  greatly  increased  manufac- 
turing costs,  is  endeavoring  to  fill  the  demands  of  the 
consumer  for  better  quality,  and  give  him  good  value 
for  his  money,  with  the  resulting  elimination  of  prof- 
its to  the  manufacturer. 

Manufacturers  have  been  forced  by  the  trend  of 
the  times  to  spend  great  sums  of  money  every  year  in 
sales  promotion  work,  with  missionary-  men.  If  elim- 
inated this  w^ould  result  naturally  in  a  big  saving,  and 
in  greater  profits  to  the  manufacturer.  And  if  a  thor- 
ough spirit  of  co-operation  and  understanding  could 
1^  established  between  the  manufacturer  and  the  job- 
ber and  the  jobber's  salesmen,  this  would  put  the 
manufacturer  in  a  position  to  so  price  his  merchan- 
dise that  it  would  allow  a  larger  profit  for  the  jobber, 
who  in  turn  could  share  the  same  with  his  salesmen. 

With  the  establishment  by  a  numlwr  of  the  larg- 
est manufacturers  of  their  own  distributing  houses, 
many  jobbers  for  their  self-preservation  must  nec- 
essarily look  for  lines  from  the  smaller  manufacturers. 
Tlie  jobber  will  greatly  strengthen  his  own  position  as 
well  as  that  of  his  salesmen  if  he  will  discourage  the 
use  of  missionary  men  from  the  factories  and  incul- 
cate, with  real  sales  talks  to  his  salesmen,  some  real 
sales  efforts  on  the  part  of  his  salesmen,  who  can  sell 
as  much  merchandise  as  any  missionary  salesman  if 
they  put  forth  the  right  effort. 

The  Hf^bber  can  greatly  assist  the  manufacturer 
by  the  prompt  payment  of  all  invoices  m  the  manu- 
facturer must  turn  his  capital  many  times  each  year 
in  order  to  itay  in  business.  AIm  tf  he  ^ill  place  his 
orders  with  the  manufacturer  ia  a  tmy  to  insure  as 
near  as  possible  continuous  shipments,  he  wiU  assist 
the  manufacturer  to  better  govern  his  manufacturing 
and  keep  his  organization  intact. 

Tlie  capital  requirements  of  the  cfs^r  mantifae- 
tnror  today,  is  five  to  eight  times  as  great  as  it  was 
ten  to  fifteen  years  ago,  due  to  greater  investment  in 
raw  ^teriftls  and  iupplies.     And  also  the  greater 


August  15, 1924 


THE  TOBACCO  WORLD 


44th  year 


■■■■■■■■eiciC3i:=83s::i 


isazsrsirssrsssaaiassassrrzrmiB::::  -  :«3ii 


Volume  44 


THE  TOBACCO  WORLD 


Number  16 


EaUblished 
1881 


A  SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPHIA,  AUGUST  15,  1924 


Foreign  $3.50 


amount  of  credit  extension,  made  necessary  by  the 
trend  of  merchandise  prices,  and  business  conditions. 
This  greater  capital  requirement  means  added  expense 
and  less  profits. 

With  the  apparent  retrograde  movement  in  the 
sales  of  cigars  in  recent  years,  and  the  constant  de- 
mand of  tiie  consumer  for  old-time  quality,  it  is  not 
only  necessary  for  the  cigar  industry  to  make  a  big 
endeavor  for  the  creation  of  new  cigar  smokers  out 
of  the  coming  generations  by  a  co-operative  advertis- 
ing campaign,  but  also  to  get  a  satisfactory  under- 
standing and  the  proper  co-opeyatiou  between  the  job- 
bers and  the  manufacturers. 

J.  R. 


"CHARLES  THE  GREAT"  STARTS  PRODUCTION 

The  newly  organized  company  to  manufacture  the 
famous  *' Charles  the  Great''  cigar  in  Tampa,  has 
started  operations  and  will  soon  have  **  Charles  the 
Great"  in  the  mouths  of  the  consumers  again.  The 
new  concern  is  capitalized  at  $500,000,  with  Frank 
Sierra  as  president  and  general  manager,  and  Celes- 
tino  Sierra,  secretary-treasurer. 

The  two  a])ove-named  officers,  together  mth  Val. 
yi.  Antuono,  Jose  A.  Lozano  and  Frajifiisco  Sierra, 
comprise  the  l)oard  of  directors. 


STEPHANO  HOME  ROBBERY  THWARTED 

Tlie  home  of  Stephen  Stephano,  well-known  ciga- 
rette manufacturer,  on  Ashbourne  Road,  this  city,  was 
enteied  by  burglars  on  last  Friday  night.  However, 
tliey  were  hoard  l)y  ser\'ants  and  frightened  away,  after 
shooting  a  policeman,  who  had  been  attracted  to  the 
scene.  Tlie  ^^^ne  cellar  is  believed  to  have  been  the 
objective  of  the  intruders,  which  held  some  choice  vin- 
tages of  pre-Volstead  days. 


NEW  $1,500,000  LOOMS  ON  HORIZON 

According  to  insistent  rumors  tfiere  ft  a  new  com- 
])any  about  to  make  its  appearance  in  the  cigar  indus- 
try which  will  consolidate  several  well-know^n  factories 
in  order  to  meet  competition.  The  new  concern  is  said 
to  be  the  Pioneer  Cigar  Companv,  vdth  a  capitalization 
of  $1 ,500,000,  and  the  well-known  factoiy  of  W.  K. 
Gresh  &  Sons,  at  Norristown,  Pa.,  is  among  those  to  be 
included  in  the  combine. 


BAYUK  ADDS  TWO  MORE  FACTORIBS 

Bayuk  Cigars,  Inc.,  Third  and  Spruce  Streets, 
liave  found  it  newssaty  to  open  two  more  factories, 
in  order  to  satisfy  the  steadily  increasing  demand  for 
the  Bnytik  products.  The  new  planta  ^m  ImmM  at 
Red  Hill  and  TrumbaucrsviUe^  Pa, 


NATIONAL  DRUG  LOSES  DECISION 

In  a  decision  recently  handed  down  by  the  United 
States  District  Court,  the  receivers  of  the  Ruyera  Lo- 
pez Company  are  permitted  to  continue  operation  of 
the  cigar  stand  located  in  the  store  of  the  National 
Drug  Company,  at  Thirteenth  and  Market  Streets,  this 
city.  The  National  Drug  Company  sought  to  recover 
the  lease  on  the  grounds  that  the  Ruyera  Lopez  Com- 
pany had  failed  to  fulfill  the  tenns  of  the  contract  in 
so  far  that  they  did  not  carry  in  stock  all  of  the  popular 
brands  of  cigars  as  required.  The  Court  decided  that 
the  receivers  were  not  at  fault  in  this  point,  but  that 
the  fault  was  on  the  pai*t  of  the  Ruyera  Lopez  Com- 
l)any,  and  the  receivers  are  to  be  allowed  to  operate 
the  stand  until  after  the  Christmas  Holidays  when  it 
is  expected  that  additional  profits  will  be  made,  which 
will  enable  the  creditors  to  receive  additional  pajTnents. 

CONGRESS  COMPANY  TO  OPEN  NEW  FACTORY 

In  order  to  cope  with  the  increasing  ordow  for 
their  "La  Palina"  cigar,  the  Congress  Cigar  Com- 
pany, of  Third  and  Spruce  Streets,  this  city,  has  ac- 
quired the  three-story  cigar  factory,  formerly  occu- 
pied by  the  (ieneral  Cigar  Company,  at  Kulpmont. 
Pa.  The  Congress  Company  expects  to  enlarge  the 
)>asement  of  this  building  and  also  put  on  an  additional 
storv,  when  the  factorv  will  then  accommodate  4(H> 
eniployees,  and  be  cai)able  of  increasing  their  present 
(•utput  by  api)roximately  100,000  cigars  a  day. 

V.  Ernay,  who  was  factory  superintendent  f<»r 
the  General  will  take  charge  of  tlie  factory  for  tln' 
(  ongress  Company. 


DUSEL-GOODLOE  OPTIMISTIC 

Many  evi<lenoes  M  returning  prosi)erity  for  th'- 
cigar  industry  are  beginning  to  be  heard  and  among 
them  the  Dusel,  Goodloe  &  Company  offices  report  a 
gratifying  increase  in  sales  for  the  month  of  July, 
over  the  same  period  last  year.  Dusel,  Goodloe  wV 
Company  are  distributors  for  many  famous  brands  in 
this  territorv,  among  them  being  ** Antonio  y  Cleo 
patra,''  **Pancho  Arango,*'  "Webster,"  "Xatura! 
Bloom,"  "Blackstone,"  "Detroit  Hand  Made,"  "Rob- 
ert Emmet,*  ^  €te. 


McCORMlCK  JOINS  EISENLOHR'S 
Charles  W*  McCorniick,  who  has  been  connecte<. 
'with  the  ci^r  industry  for  the  past  twenty-five  yeav^. 
lias  joined  the  sales  organization  of  Otto  Eiaenlohr  ^ 
Brotliers,  Inc.  Mr.  ]\lcCormick  is  -well  known  througl 
out  the  greater  part  of  the  Ignited  States  as  a  salesma  ) 
of  abilitv  and  will  boost  the  famous  **Cinco"  th  rough  - 
out  the  territory  west  of  Chicago,  beginuing  the  lattei* 
part  ol  this  nionth. 


CONNECTICUT  VALLEY  HAS  BAD  STORM 

A  terrific  stonn  passed  over  portions  of  the  Con- 
necticut Valley  on  Thursday  of  last  week,  damaging 
the  tobacco  crop.  Tiie  storm  which  broke  the  long 
drought  in  that  section  was  accompanied  by  terrific 
winds  and  much  hail.  Martuis  Elmore  was  killed  at 
South  Windsor  when  his  automobile  was  struck  by 
lightning.  Estimates  of  the  damage  to  the  tobacco 
crop  vary  from  25  per  cent,  to  75  per  cent,  ruined  by 
the  wind  and  hail,  while  in  other  sections  much  good 
was  done  by  the  timely  rain. 

CHARLES  BOBROW  ENJOYING  VACATION 

Charles  Bobrow,  of  Bobrow^  Brothers,  Incorpo- 
rated, Fifth  and  St.  James  Streets,  left  for  a  well- 
earned  vacation  in  the  New  p]ngland  States  and  Can- 
ada. He  is  accompanied  by  Mrs.  Bobrow  and  they 
expect  to  visit  Camp  Somerset,  in  Maine,  where  their 
daughter  is  spending  her  vacation,  and  will  then  visit 
Canada  and  retuni  via  the  Thousand  Islands. 


M.  M.  GANS  LEAVER  P.-V. 

Announcement  is  made  by  the  Pa^ftch-Voice 
Lithographing  Company,  Inc.,  of  Brooklyn,  that  M.  M. 
Gans  has  severed  his  connections  with  their  firm.  Mr. 
Gans  has  been  with  the  P.-V.  Company  only  a  short 
time,  but  has  been  connected  with  the  cigar  industry 
for  a  long  time.  No  announcement  as  to  his  future 
plflna  haa  been  QPMde. 

VAL.  M.  ANTUONO  TO  VISIT  OLD  HOME 
Val.  ^[.  Antuono,  the  well-known  manufacturer  of 
"Dupont"  and  "(\  IL  S."  cigars,  of  Tampa,  Fla., 
left  that  ])lace  on  Aumist  8th  for  New  York  City,  en 
route  to  Italy,  where  he  will  visit  his  biiihplace,  and 
also  visit  France  and  Germany.  Mr.  Antuono  expects 
to  return  to  America  in  September. 

BOX  MANUFACTURERS  MEET  IN  DETROIT 
The  National  Cigar  B(l\  Manufacturers'  Associa- 
tion is  holding  its  fifth  summer  meeting  and  outing  at 
the  Hotel  Tuiler  in  Detroit  on  August  U  and  15.  A 
large  attendance  is  expected  and  a  splendid  program 
for  the  entertainment  of  the  guests  has  been  pro- 
vided. 


SAM  GILBERT  VISITS  PHILADELPHIA 
Sam  Gilbert,  well-known  president  of  the  Webster 
Cigar  (^ompanv,  of  Detroit  and  also  president  of  Otto 
Eisenlohr  &:  Brotliers,  Inc.,  Philadelphia,  was  a  visitor 
in  Philadelphia  this  week,  conferring  with  the  "Cinco" 
headquarters  and  discussing  future  plans. 

MORT  HAMMER  JOINS  "CHARLES  THE  GREAT" 
Mort  llammei-,  well-known  booster  for  Marcelino 
Perez  &  (Nmipanv,  has  severed  his  connection 
with  that  firm  to  join  the  sales  force  of  the  new 
"Charles  the  Great"  organization.  Mr.  Hannner  is 
a  salesman  of  well-known  ability  and  leaves  the  Perez 
Company  with  tiieii-  full  oonsent  and  l^st  wishes. 

CLASSIFIED 
The  1>08S  and  the  clerks  had  gone  out   to  lunch, 
leaving  the  pretty  little  bookkee^r  in  charge  of  the 

store 

Enters  a  handsome  young  man.  **!%  yott  keep 
.luto  accessories  here:'"  lie  asked.  The  little  book- 
keeper smiled  her  sweetest,  *Mlnly  me,"  she  replied. 
— (ioftfl  Hardware, 


HEARING  ON  T.  M.  A.  COMPLAINTS  FOR  CAR- 
LOAD RATING  FOR  CIGARS 

Acting  upon  the  complaint  filed  by  the  T,  M.  A. 
against  a  number  of  railroad  companies,  demanding  a 
carload  rating  upon  shipments  of  cigars.  Examiner 
Hunter,  of  the  Interstate  Commerce  Commission,  pre- 
sided at  a  hearing  held  in  New  Y^ork  City,  July  16,  to 
determine  the  issues  presented  by  the  T.  M.  A.  com- 
plaint and  the  answers  filed  by  the  railroad  companies. 

The  railroads  of  the  United  States  have  never  been 
willing  to  recognize  the  principle  that  lower  freight 
rates  should  apply  on  cigars  when  shipped  in  carload 
lots  than  w^hen  forwarded  in  small  lots,  and  at  the 
last  annual  meeting  of  the  Tobacco  Merchants  Asso- 
ciation of  the  U.  S.  some  of  the  larger  shippers  felt 
that  the  carriers  should  be  forced  to  grant  such  an 
adjustment. 

Application  w^as  formally  made  to  the  Classifica- 
tion Committees  of  the  railroads  but  after  unusual  de- 
lay the  request  was  denied. 

In  ^larch  the  traffic  department  of  the  T.  M.  A. 
filed  a  formal  complaint  with  the  Interstate  Commerce 
Commission  against  thirty-nine  railroad  companies, 
asking  for  the  adjustment,  and  the  case  was 
heard  July  16,  before  Examiner  Hunter  in  New 
Y^ork  City.  The  shippers'  case  was  presented  by  Mr. 
Lucas,  of  the  traffic  department  of  the  T.  M.  A.,  and 
he  was  followed  by  Miles  F.  Figgatt,  traffic  manager 
of  the  American  Cigar  Company;  A.  W.  Goudy,  traffic 
manager  of  the  General  Cigar  Company ;  F.  D.  Walker, 
traffic  manager  of  the  Consolidated  Cigar  CoiTDoration, 
and  L.  J.  Walsh,  assistant  traffic  manager  of  P.  Lorjil- 
lard  Company. 

At  the  hearing  before  Examiner  Hunter  it  was 
strongly  urged  by  Mr.  Lucas,  of  the  T.  ^[.  A.,  as  well 
as  by  the  traffic  managers  of  the  various  cigar  manu- 
facturers represented  that  a  carload  rating  of  third 
class  with  a  minimum  weight  of  24,000  pounds  as 
against  the  present  rating  of  first  class  would  only 
be  fair  and  reasonable  and  would  entail  no  loss  to  the 
carriers,  for  the  difference  in  the  freight  rates  w^ould 
be  more  than  offset  by  the  reduced  cost  in  handling 
carload  shipments. 

According  to  Traffic  Manager  Lucas  there  is  ever>' 
reason  to  believe  that  a  favorable  decision  will  be  ren- 
dered by  the  I.  C.  0. 


DATES   OF  SUMATRA  INSCRIPTIONS 
ANNOUNCED 


Inspection  Davs. 
Sept.  15.  16,  17. 
Sept.  23. 
Oct.  6.  7. 
Oct.  20.  21,  22. 


General 

Inspection 

Day. 

Sept.  18 

"      24 

Oct.      9 

"      23 


Date  of  Sale. 
Friday,        Sept.  19 
Wednesday.  "      24 
Friday,        Oct.     10 

"  "      24 


1924. 
Amsterdam 
Rotterdam 
Amsterdam 
Amsterdam 


DIAZ  IN  DIFFICULTIES 

An  involuntary  petition  in  bankruptcy  has  lx»en 
liled  against  the  Diaz  Cigar  Corporation,  in  Xew 
York  C^ity.  Debts  are  listed  at  about  $85,000,  with  as- 
sets of  about  $750(^  David  L,  Klein  has  been  ap- 
Doinled  receiver. 


BOBROWS  CLOSE  CONSHOHOCKEN  PLANT 

The  factory  operated  by  Bobrow  Brothers,  In- 
corporated, at  Conshohocken  for  several  years,  has 
Im en  closed  down  on  account  of  inability  to  get  the 
labor  necessary  to  operate  the  factorj^  at  capacity^ 
The  i)roduction  of  this  factory  will  be  taken  care  of  itt 
other  factories  of  the  company  and  tlio  Conshohocken 
]ilant  will  he  tti^  in  tho  future  m  a  itorehouse. 


10 


44th  year 


THE  TOBACCO  WORLD 


August  15,  1914 


August  15,1924 


THE  TOBACCO  WORLD 


44th  year 


11 


DETROIT 


Detroit  Closes  Record  Half  Year's  Business— New  Mazer- 

Cressman  Company  Plant  Ready  for  Occupancy  Soon 

— Frank  Horning  Leaves  Consolidated  for  M.  J. 

Sckwab— Peninsular  Cigar  Company  Starts 

Distribution  of  "Manuel" 


Detroit,  Mich.,  August  10,  1924. 
ETHOIT  clqse<l  on  Jun3  30th,  the  greatest 
lialf  year  in  tlie  liistory  of  the  city.  Savings 
(k'posits  climbed  above  the  $300,000,000  mark. 
Hank  clearini»:s  for  the  period  amounted  to 
$3,657,SU),()nO,  as  ccmipared  with  ^1^3,302,922,000  in  the 
first  lialf  of  the  year  of  1923,  being  a  gain  of  11  per 
cent,  over  this  previous  record  year.  "Dynamic  De- 
troit's" amazing  construction  activity  in  1924  prob- 
ably will  exceed  its  j)eak  record  of  192)>  which  was  the 
largest  building  record  in  tlie  city's  history.  Buikl- 
ing  permits  aggregate  $87,()tHMK)0  which  shows  an  in- 
crease of  $22,250,()(H)  for  the  first  six  months  of  1924. 
This  record  six  months  period  closed  with  a  lull  in 
the  manufacturing  activities  and  a  dullness  in  the 
trade  which  was  partly  seasonal  and  partly  of  indus- 
trial readjustment  through  wliich  the  country  is  pass- 
ing. An  average  of  229,722  persons  were  emph)yed  by 
mem])ers  reporting  through  the  Kmployers'  Associa- 
tion during  the  first  six  months. 

The  new  i)lant  of  the  Mazer-Cressman  Cigar  Com- 
])any,  Inc.,  at  5031  Grandy  Avenue,  is  rapidly  nearing 
the  comi)letion  point  and  will  be  ready  for  occupancy 
(hiring  the  early  fall.  When  comideted  it  will  ha  the 
finest  cigar  })lant  in  the  eountry  and  without  equal. 
The  interior  of  the  i)lant  has  ])een  laid  out  according 
to  Ja(K)b  blazer's  idea  of  what  a  cigar  factory  ought 
to  be.  All  the  latest  and  modern  devices  will  be  in- 
stalled for  the  ])i*otection  of  the  raw  material  and  fin- 
ished products.  The  ventilating  system  which  m  1^ 
inu:  installed  will  ])rovide  an  even  temperature  i^  ^ 
times,  keeping  the  tobacco  and  cigars  in  perfect  con- 
dition. Tlie  new  plant  will  be  Ave  stories,  af  rein- 
forced concrete  and  steel. 


tl 


Frank  J,  JTorning  has  resigned  his  position  with 
«'  Consolidated  Cigar  Corp.,  to  accept  a  position  as 
managei-  for  the  M.  J,  Sdiwab  (^ompany,  Dayton,  O. 
The  M.  J.  Schwab  Company  are  wholesale  distributors 
for  many  fast  selling  brands  of  cigars.  We  extend  to 
Frank  onr  sincere  wishes  lor  success  in  hii  new  jw- 
sition. 

^\.  W.  Tucker,  of  tlte  W.  W.  Ttt^er  Ofar  Com- 
pany, has  returned  from  a  bnainess  trip  to  Tndianapo- 
lis,  Terre  Haute  and  Dayton,  ().  ^Ir.  Tucker  made  a 
general  survey  of  the  cigar  aurl  tobacco  business  in 
the  various  cities  visite<l,  stating  that  the  cut-price  sit- 
nation  was  very  bad  in  all  sections. 

Mr,  M«  Bloom,  re|)resenting  the  **!«  rrimadora" 
factoiy  {Mm.  Scliwartz),  New  York,  H,  Y,,  ealled  on 


the  trade  here  last  week.  The  ''La  Primadora"  Ha- 
vana cigar,  a  i)roduct  of  supreme  quality,  enjoys  a 
si)lendid  sale  here  and  is  a  popular  smoke  with  the 
Detroit  men. 

D.  Y.  McVey,  Michigan  representative  for  Ste- 
l)]iano  Brothers,  manufacturers  of  "Rameses''  ciga- 
rettes, has  returned  from  a  trip  through  the  northern 
part  of  the  State.  Mac  rei)orts  his  brand  as  selling 
fine  in  all  sections  of  his  territory. 

The  Peninsular  Cigar  Company's  sales  staff 
started  the  distribution  on  "Manuel"  cigars  on  Mon- 
day, August  11th.  The  " Manuel'^  cigar  is  a  product 
of  the  ^lazer-Cressman  Cigar  Company,  and  is  being 
placed  on  this  market  in  three  sizes,  "^ranuel"  cigars 
are  a  business  builder  for  dealers  everywhere,  because 
it  holds  customers.  Its  fine  quality  and  splendid  work- 
manship are  making  many  "Manuel"  smokers  every 
day,  so  get  Ix'hind  a  "Manuel,"  it's  just  the  kind  of  a 
cigar  you  will  like. 

John  T.  Woodhouse,  of  John  T.  "Woodhouse  & 
(V)mpany,  has  returned  from  a  business  trip  to  New 
Vork  City  and  eastern  ])oints. 

Otto  Groll,  western  representative  cf  the  Fedco 
Sales  Company,  New  York,  N.  Y.,  maiuifacturers  of 
"Klickit  Cigarette"  holders,  called  on  the  trade  here 
last  week. 

Tony  Rego,  of  F.  Garcia  &  Brother,  Tampa,  Fla., 
was  on  the  list  of  out-of-town  visitors  who  signed  the 
Tobacco  AVom.i)  register  at  Bert  Johnson's  last  week. 
Tony  reports  business  as  being  very  good  on  his  brand 
in  all  sections  of  the  countrv. 

W.  D.  Walker,  western  representative  for  S.  S. 
Pierce  &  Company,  Boston,  ^lass.,  called  on  the  lead- 
ing retailers  and  clubs  last  week. 

Tom  Hocknell  has  accepted  a  position  with  Mar- 
cero.  Bump  &  Howell  Comj)anv,  and  will  boost  the 
sale  on  "Dutch  Masters,"  "Harvester"  and  "Swiff' 
cigars  on  the  east  side  of  the  city.  Tom  is  well  known 
to  the  Detroit  trade,  having  for  manv  rears  been  con- 
neeted  with  some  of  our  leading  jobbers. 

Mr.  Lewis,  representative  of  Alfred  Orlik,  New 
^'ork,  N.  Y,,  ealled  on  the  trade  here  last  Tveek  with 
his  fall  line  of  pipes.  Mr.  LcAvis  %vas  showing  one  of 
his  new  numbers,  "Captain  Black,"  London  ima<lc 
pil)e  which  retails  at  $2  and  according  to  reports  the 
**raptain  Black"  m  enjoying  %  Wf  mAm  ^^  every 
dealer. 

(Continued  on  Page  19) 


News  From  Congress 


_        -AND 

Ft  D  E  R  A  L 


Departments 


Washington,  D.  C. 

More  Complaints  Alleging  Misbranding 

FORMAL  cimiplaint,  alhging  nnfair  methods 
of  competition  in  connection  with  the  use  of 
the  word  "Tampa''  on  cigars,  has  been  issued 
bv  the  Feih'ral  Trade  Commission  against  H. 
M.  Griggs  an<l  K.  C.  Griggs,  of  La(jrange,  (Ja.,  cigar 
manufacturers  trading  under  the  name  of  H.  ^l. 
(iriggs  Cigar  Company. 

The  commii^sion  charges  thai  the  company  man- 
ufactures (igai's  from  tobacco  grown  elsewhere  than 
on  the  Island  of  Cuba  under  a  brand  name  containing 
tlie  wor<l  *'Tam]m,"  with  the  result  that  the  puldie  is 
deceived  into  the  Ix-lief  that  the  cigars  so  lal)eled  were 
nuimifactured  in  Tamjja,  Fla.,  and  from  tobacco  known 
as  Havana  tobacco. 

A  similar  com])laint  has  been  issued  against  Jacob 
C.  Winter  and  Titus  A.  Smith,  partners  under  tlie 
liames  of  J.  C.  Winter  &  Com])ai.>  and  Key  West  Ci- 
iiar  Company,  Bed  Lion,  Pa.  It  is  alleged  that  cigars 
not  made  from  tobacco  grown  in  Cuba  are  olVered  un- 
der tl^e  biKttnd  uiivm  ^1*  "Key  Wciit  Perfectos." 

The  diseontiinuii>ce  of  the  use  of  the  word  "Hav- 
ana" in  connection  with  cigars  not  made  entirely  from 
tobacco  grown  in  Cuba  t«  required  Ijy  the  commission 
in  orders  issued  against  the  Edwin  Cigar  Comi)any, 
lncoi]»orated,  and  James  K.  Hall.  Ji*.,  both  of  New 
Vork.  In  both  cases  the  commissicui  found  that  the 
respondents  advertised  and  represented  that  cigars 
sold  by  them  were  m.annfactured  Frtmi  tolxuco  grown 
on  the  Island  of  Cuba  and  ou  ])lantations  owned  by 
them,  ami  that  by  reason  of  such  ownershi])  they  were 
enabled  to  sell  cigars  at  a  substantially  less  ])rice 
than  ordinarily  charged  for  cigars  of  a  like  charactei-. 
The  commission  found  that  the  res])ondents  did  n(»t 
own  plantati<ms  in  Cuba,  and  therefore  their  ret)re- 
flentations  wen*  false  and  misleading  to  the  general 
public  and  unfair  to  com])etitors  who  did  not  resort  to 
mwrepreamilation  in  the  ni.nrketing  of  cigars. 

The  orders  in  each  case  i)rohibit  the  respondents 
from  using  the  word  "Havana"  as  descriptive  of  ci- 
gars unless  such  ciuars  Ix^  made  entirely  fr(»m  tobacco 
yrown  in  the  Island  of  Cttlmi  representing  in  any  man- 
ner that  cigars  other  than  those  manufactured  entirely 
from  tobacco  grown  in  the  Island  (d'  Cuba  are  Havana 
cigarsi  or  advertising  or  re])resenting  in  anv  manner 
llMtt  $my  of  the  tobacco  going  into  the  manufacture  of 
cigars  manufactured  by  them  was  grown  upon  a  plan- 
tation ()r  plantations  owned  by  the  res])ondents  in  the 
Islaii^  of  Cuba  when  such  m  not  the  fact. 


All  Branches  of  Trade  Under  Investigation  to  Bring 
About  "Truth  in  Advertising" 

The  tobacco  industry  is  not  the  only  one  in  wliich 
the  Federal  Trade  Commission  is  seeking  an  improve- 
ment of  advertising  ethics  through  the  elimination  of 
brand  names  and  advertising  terms  which  mislead  the 
public  into  thinking  that  the  commodities  purchased 
are  made  in  well-known  trade  centers  of  certain  mate- 
rials when  such  is  not  the  fact. 

While  the  commission  prohibits  the  use  in  the  to- 
bacco industry  of  the  terms  *' Tampa"  in  c^)nnection 
with  cigars  made  elsewhere  than  in  the  Tampa,  Fla., 
district,  and  *' Havana"  in  connection  with  cigars  not 
actually  made  of  tobacco  grown  in  and  imported  from 
( 'uba,  other  trades  are  meeting  with  the  same  uncom- 
promising disapproval  of  the  use  of  misleading  terms 
in  the  sale  of  their  products.  Orders  have  been  issued, 
for  instance,  prohibiting  the  use  of  the  word  ''Roches- 
ter" in  connection  with  men's  clothing  not  made  at 
Rochester,  X.  V.,  a  center  of  the  clothing  industry; 
of  "Sheffiehl"  on  silver  not  actually  made  at  Sheffield, 
Fng. ;  of  "Ivory"  in  connection  with  pyralin  goods; 
of  "Quadruple"  on  silverware  not  having  four  ©aftts 
of  silver  plate,  etc. 

The  commission  now  has  before  ifTiniB^tous  cases 
where  "key"  words  are  used  to  give  the  impression 
that  a  commoditv  is  made  in  a  certain  citv  or  from 
certain  materials.  A  large  number  of  industries,  it  is 
explained,  have  resorted  to  this  practice.  It  is  the  atti- 
tude of  the  commission  that  the  use  of  these  "key" 
words  misleads  the  public  and  is  an  unfair  method  of 
competition  with  manufacturers  who  do  not  resort  to 
the  same  practice. 


Packing  Methods  to  be  Studied 

A  scientific  study  of  ])roper  methods  of  i)acking 
i;(K)ds  for  domestic  shijmient  is  to  be  undertaken  by 
the  Department  of  Commerce  in  an  etTort  t(>  re<luce 
the  losses  from  inetficient  ])acking,  estimateil  by  the 
railroads  in    \U'22  t(»  $11,8(KMHK). 

The  study  will  be  divided  int<»  two  parts,  (me  in- 
vest iuating  the  need  for  stronger  and  In'tter  containers 
s(»  as  t(»  reduce  loss  and  damage  in  transit,  the  other 
In  deveioj)  methods  for  cutting  down  the  constantly 
growing  costs  (d'  distribution,  in  ^vhich  packing  ]days 
an  ijnjxMtant  ])art.  It  is  p(»inted  out  that  more  than 
live  billion  containers  are  used  in  dcmiestic  shipments 
each  year  and  the  need  fdr  stronger  and  better  C4)n- 
tainers  is  evidenced  by  the  faet  that  it  cost  the  carriers 
last  year  !fo,0()(),()00  for  repairs  to  those  damaged  in 
li'ansit. 

(Cotttmmd  on  Paffe  SI) 


12 


44th  year 


THE  TOBACCO  WORLD 


August  15,  1914 


Business  Building 

By  a  Trained  Business  Man  And 

Advertiser 

I   WRiTTgN  ESPECIALLY  FOR    THE  TOBACCO  WORLD    8YA.E.P 


IXS 


»lS3 


CI&APIS   ! 


ALL  RIONTS  RCSKRVCO 


KS,  the  chain  stores  will  .urow."  So  say  the 
])eoi)le  who  think  that  they  know.  But  before 
vour  t)ackb()ne  in  its  fright  shakes  your  mar- 
row to  water,  I  hasten  to  observe  that  they 
also  sav  the  chain  store  cannot  push  the  independent 
dealer  oil"  the  earth.  For  he  is  here  to  stay,  and  he  also 

will  grow.  ,       •  '  '.^ 

Let  us  smile  at  this  good  news,  and  rejoice  with 
o'ladness.  For  we  have  a  soft  spot  in  our  heart  for 
the  indepeiulent  dealer,  and  w(»  wish,  with  a  large  and 
abounding  wish,  that  he  may  live  a  thousaiul  years 
and  jjrosper  greatly. 

But,  pause  a  moment.  These  knowng  ones  are 
mightv  careful  not  to  say  that  all  inde])endent  <leakn-s 
will  remain  with  us.  They  know  better.  They  know 
that  the  coming  days  are  h)aded  with  problems  that 
will  trv  men's  souls.'  They  know  that  c(miiK'titioii  will 
l>e  keen  as  a  safety  razor,  as  hard  as  a  battleshif)** 
armor,  as  persistent  as  a  hungry  moscpiito. 

Liuler  this  competition  many  a  goo(Lnatured, 
easy-going,  likeable  cigar  dealer  will  ride  the  chute  of 
failure. 

Be  heartened  therefore  with  the  good  news,  but 
1^  stimulated  by  your  great  <langer  to  get  busy  with 
brain  and  brawn.  Sharpen  your  business  sword,  till 
yoor  quiver  with  arrows  of  business  knowledge  hints 
and  suggestions,  and  go  forth  to  battle  and  victory, 
with  tlie  grim  determination  to  put  all  y«»r  skill  iWttd 
eiiergj'  m  the  tight. 


^     ^     ^ 


•*Go8h,*'  said  my  friend,  tlie  traveling  »alesmai| 
wliti  takos  long  trips  in  far-oft*  places. 

**Thii  m  a  wonderful  country,  Kven  a  c»w  trav- 
eling arottiid  ia  a  windowless  box  car  couldn't  fail  to 
Im  impressed. 

**Everv  citv,  and  everv  suburb  near  oven-  citv,  is 
growing,  growing,  growing,  like  the  beanstalk  of  Jack 
the  Uittut  Killer.  Mure  buih lings,  better  buildings, 
more  pro«^row-MI^|f  ^)ple,  moVQ  genefoua  ^piu^ 
ers.** 

I  n^Med  affirmativeTy,  said  nothiBg^  tat  m^  my- 
self  hard  at  work,  thinking  thoughts. 

Said  I  to  myself,  said  1 — '* Growth  aaeans  w^ealtli. 
The  far-vlsioned  man,  the  wise  man,  the  wide-awake 
man  in  every  branch  of  industry  will  take  advantage 
of  this  growth  and  so  is  himself  that  wealth  will  liow 
into  his  coffers.'* 

Many  a  d^r  deafer  wit!  wmm  ffc«m  the  diiAey 
little  store,  on  a  slee])y  little  street,  to  a  location  of 
growth,  and  he  will  grow  with  the  growth  of  the  town. 


Manv  another  one  will  chuck  out  the  cheap,  poor 
I  rash  he  has  been  handling,  lie  will  enlarge  and  make 
attractive  his  show  window  and  wdll  handle  a  better 

line  of  goods.  ,  ,     ^  , 

Still  others  will  condense  their  stock,  take  on  a 

few  specialty  lines  and  triple  their  business. 

And  thev  will  all  come  in  on  the  good  things  which 

the  growth  of  future  years  are  bound  to  give. 


CjJ    Cj3    Cjl 


When  I  next  meet  Uncle  Sam  I'm  going  to  walk 
up,  \)i\\  him  cordially  on  the  back,  smile  approvingly, 
and  sav,  ''Well  doiie,  Old  Top.  You're  now  on  the 
right  track,  for  ycm're  helping  business  men,  instead  of 
nmnhantlling  tlieni,  and  you're  helping  the  little  fel- 
ler as  well  as  the  merchant  prince." 

Here  is  one  thing  he  is  doing  which  will  interest 
vou.  He  is  getting  up,  through  his  Chamber  of  Com- 
merce, a  series  of  pamphlets  to  be  distributed  free  to 
retail  merchants.  They  will  help  the  retailers  by  giv- 
ing them  business  pointers  and  information,  just  as 
this  Business  Buihling  l)ei)artment  is  trying  to  do. 

I  know  a  lot  of  you  ambitious  chaps  will  be  pleased 
to  receive  these  free  pamjihlets  and  that  you  will  sit 
you  down,  take  pen  in  hand,  and  write  a  letter  to  The 
Chamber  of  Ccmimerce  of  the  United  States,  AVash- 
inuton,  D.  C.,  asking  them  to  ])ut  y<m  on  the  list. 

And  you  will  rea<l  them,  and  you  will  say  **Migosh, 
some  of  their  doi)e  is  the  identical  stuff  that  B.  R  D. 
of  the  Tobacco  World  has  Iwen  spilling  out."  And  you 
will  believe  it,  and  follow  it,  and  grow  and  grow  and 
grow,  and  \ on  will  get  rich  and  fat,  and  good-natured, 
and  you  will  say,  *'A\v,  its  the  easiest  thing  in  the 
world  to  make  money.  All  you've  got  to  do  ia  to  get 
bushiess  knowledge  and  apply  it." 


I  eertahtly  wonld  like  to  a^nire  the  business  of 
S  certain  cigar  dealer  in  a  certain  town  I  have  in  mind. 
It  is  H  large  town,  with  plenty  of  life  and  monied  pm* 
pie.  lie  is  situated  on  the  main  street  and  also  han- 
dles tile  daily  newspapers  and  a  more  or  less  line  of 
eanilies. 

He  i»  a  melancholy  man  with  an  unhappy  hmk  in 
fwth  eyefl,  which  was  explained  when  he.  In  a  moment 
of  confidence,  infonned  me  that  he  was  making  ft  liv- 
inj^  ^1  ft  very  poor  one. 

When  T  gave  his  store  a  <»reful  once-over  I  wai 
snrinised  that  he  was  even  making    a    poor    living. 

(Continued  on  Page  20) 


August  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


13 


JUMBO 


was  only  two  inches  taller  than  other 
elephants;  but  those  two  inches  made  millions 
for  Barnum. 

Whether  it's  elephants,  automobiles  or  cigar 
boxes,  that  little  difference  means  everything 
in  the  making  of  sales. 

Always  our  aim  has  been  to  produce  cigar 
boxes  a  little  farther  away  from  the  ordinary— 
a  little  closer  to  perfection. 

With  four  plants  admirably  iQcated  fc^ 
Eastern  distribution,  we  are  in  a  position  to 
serve  your  every  requirement. 


LfMi^HEY- Myers  Cigar  ioxCo. 


OIGAR   BOX    (VIAfMURACTUFf  ERS 


s-» 


YORK-HANOVER -EPH  RATA- PHILAOEUPHIA 


After  all 
nothing  satisfies 
a  good  cigar 


14 


44th  year 


THE  TOBACCO  WORLD 


August  15,  1914 


August  15,  1924 


Say  You  Saw  It  m  The  Tobacco  World 


ONLY  WOMAN  CONGRESSMAN  FAVORS  STAND- 
ARD  PRICE   LEGISLATION 

Producers  and  distributors  are  prone  to  lose  sight 
of  the  important  fact  that,  after  all,  they  are  not  the 
most  important  factors  in  trade.  That  position  is  oc- 
cupied bv  the  individual  popularly  known  as  the  con- 
sumer. All  the  efforts  of  manufacturers,  jobbers,  whole- 
salers and  retailers  are  due  to  the  common  desire  to 
\vin  the  consumer's  favor.  And,  in  the  last  analysis,  all 
the  bills  affectino-  business  introduced  into  national  and 
state  legislatures  depend  for  their  success  upon  the  at- 
titude of  her  majesty  the  consumer. 

The  most  encouraging  development  in  the  fight  for 
standard  price  legislation— encouraging  that  is,  from 
the  standpoint  of  the  advocates  of  this  reform— is  the 
announcement  that  the  Honorable  Mae  E.  Nolan,  of 
California,  the  only  woman  representative  in  Congress 
has  announced  her  cham])ionship  of  the  standard  price 
cause.     News  of  Mrs.  Nolan's  position  became  public 
at  the  recent  annual  meeting  of  the  American  Fair 
Trade  League,  which  organization  is  leading  the  move- 
ment for  standard  price  legislation.    Secretary-Treas- 
urer Edmoiid  A.  AVliittier  reported  that  he  received 
from  :Mrs.  Nolan  a  statement  not  only  announcing  her 
stand  but  analyzing  her  reasons  for  taking  this  position. 
In  a  wf)rd,  Mrs.  Nolan  favors  standard  prices  on  stand- 
ard goods  l>ecause  they  will  help  the  consumer,    ^e 
says : 

"I  am  in  far<WP  of  the  proposed  legislation  re- 
storing to  producers  of  branded,  quality  goods  the 
right  to  establish  standard  retail  prices  on  their 
products  because  I  believe  such  a  system  helps  and 
protects  the  consumer.     .     .     . 

*'The  women  of  the  country  are  thorough  be- 
lievers in  standardized  branded  goods.  Such  goods 
are  the  yardsticks  by  which  they  measure  unidenti- 
fied merchandise.  After  long  satisfactory  use  they 
have  come  to  regard  as  standards  of  value  in  many 
lines  articles  whose  names  are  household  words  in 
millions  of  homes.  All  this  ])romotes  stability  and 
economy  in  iiroduction  which  is  directly  in  the  pub- 
lic interest. 

**I  have  in  my  possession  a  list  of  women ^ 
clubs  which  have  ])assed  resolutions  officially  en- 
dorsing standard  price  legislation.  It  includes  200 
well-known  organizations  situated  all  over  the 
United  States  and  representing  almoai  every  8tat# 
in  the  Union. 

**In  the  mind  of  the  avefage  woman  d^^lte 
prices  and  definite  qualities  are  inse])arable.  When 
she  is  accustomed  to  using  the  same  brand  and  finds 
that  the  price  of  this  brand  has  suddenly  shifted 
her  first  thought  is  that  the  quality  has  changed 
too.    She  loses  faith. 

"When  pri<Ms  become  nnsettled  quality  must 
deteriorate.    The  producer,  Avhether  he  be  a  grower 
of  fine  fruit  or  the  maker  of  line  underwear,  whose 
distributors  indulge  in  cut-price  competition  in  his 
prodnet,  and  nse  his  good  will  as  advertising  bait, 
must  rat  his  quality  to  meet  the  demoralized  market 
or  ifo  ont  of  business.    But  when  stable  standard 
prices  prevail  the  competition  is  wholly  one  of  qual- 
ity.   The  ])roducer  under  such  conditions  must  seek" 
the  coiisunier's  favor  thiough  cpiality  alone.    His 
business  can  only  come  through  giving  better  valne 
at  the  standard  price. 

'^Legitimate  price  changes  seldom  come  sud* 
denlv.    Thev  are  due  to  fundamental  changes  in 
production  and  distribution.     Sudden  retail  price 


reductions  are  almost  invariably  due  to  an  effort  to 
attract  trade  by  selling  standard  articles  sufficiently 
below  the  normal  price  to  create  a  sensation.  The 
merchant  loses  on  the  sale  of  these  popular  arti- 
cles but  he  more  than  makes  up  on  the  loss  on  sales 
of  unadvertised  and  unknown  unbranded  goods 
upon  wdiich  the  merchant  can  safely  tack  an  exorbi- 
tant profit  and  which  the  consumer  buys  under  the 
false  impression  that  they  are  equal  bargains.  In 
the  end  the  consumer  loses. 

"Standardization  is  the  consumer's  greatest 
l)rotection  and  standardization  of  quality  is  impos- 
sible without  standardization  of  prices.'' 

Four  bills  providing  for  the  establishment  of  stand- 
ard i)rices  on  trade-marked  goods  were  introduced  at 
the  last  session  of  Congress.  None  of  these  measures 
became  a  law.  Their  failure  was  not  due  to  active  oppo- 
sition but  to  the  unprecedented  situation  wiiich  pre- 
vented the  i)assage  of  nearly  all  other  important  legis- 
lation except  the  essential  appropriation  bills. 

The  meeting  received  a  telegram  from  Congress- 
man Clyde  Kelly,  one  of  the  authors  of  the  Kelly-Steph- 
ens Hill,  giving  assurance  that  speedy  hearings  on 
standarcl  i)rice  k'gislation  wcmld  be  obtaine<l  when  Con- 
gress reassembles  and  congratulating  the  American 
Fair  Trade  League  on  its  work  in  building  up  favorable 
sentiment. 


44th  year 


15 


WDC  FEATURES  CAMPAIGN  PIPE 

There  is  at  least  one  feature  of  the  recent  news 
fiom  ])olitical  circles  wliich  the  ])rogressive  ])ipe  mer- 
tiumt  can  capitalize  to  his  advantage.  That  is  tlu'  pop- 
ularity of  tlie  pipe  smoked  by  (Jeneral  Charles  & 
Dawes. 

William  Deinuth  &  Company,  ])rogressive  pii>e 
manufacturers,  see  in  the  fact  that  (Jeneral  Dawes' 
pipe  is  as  famous  as  the  man  himself,  an  op])ort unity 
for  adiled  sales  and  ])rofits  for  the  ])ii)e  merchant.  The 
eilitorial  and  news  columns  of  the  ])ress  throughout  the 
countiy,  have  commented  profusely  upon  the  (fcneral's 
affection  for  his  i)et  ])i])e.  The  newspai)ers  and  the 
movie  news  reels  have  pictured  (Jeneral  Dawes  fre- 
qiiently,  and  always  with  his  ])i])e. 

That  this  ])ublicity  has  had  an  eiTect  upon  the 
American  jiipe  smoker,  is  evident  from  the  tlcxHl  of 
in(|niries  received  l^  William  Demuth  &  Company, 
for  the  style  of  pipe  smoked  by  (Jeneral  Dawes, 

They  have  just  ])laced  on  the  market  "The  Vvm- 
paign  Pii)e,"  it  is  sold  in  a  carton  of  half  dozen  with 
an  attiaetive  aiid  api)ro])riately  designe<l  display  card. 
*'The  Campaign  I*ipe"  is  uwde  to  ret^l  At  $1  each. 

The  bowl  is  made  of  genuine  briariij  two  STOtioUH. 
one  to  hob  I  tobacco  ami  the  other  to  ])rovide  a  chmn 
ber  at  the  bottom  into  which  all  saliva  falls.  The 
stiaight  rubber  stem  leads  out  from  the  top  of  the 
iMiwl  8<>  tkat  nothing  but  smoke  is  drawn  into  the  month 
leaving  the  tobacco  bowl  always  ])erte(tly  dry  and 
clean.  Tliere  are  two  draft  ln>les  in  the  ]>ottom  of  tht* 
tobaccij  bowl,  pro\  Iding  a  free  and  rumly  draft,  instti- 
ing  a  cool  smoke  at  all  times. 

The  publicity  given  to  the  pipe,  its  distinctive  nii;^ 
l)ractical  construction  which  ajipeals  to  the  discrimi- 
nating pipe  lover,  the  attractive  counter  and  wiiuh'^^' 
dis])lay  i)rovided  for  **The  WDC  Cam])aign  Pipe,"  •H 
((nnbine  to  make  this  what  we  believe  will  be  one  •»! 
the  fastest  selling  pipes  ofltered  to  the  tr^te  in  re- 
cent vears» 


Putting  Cigars  in  their 

Right  Place 


'  I  ^HE  demand  for  Good  Cigars  will  con- 
tinue   to    increase    as   Standards    of 
Excellence  continue  to  be  maintained. 

Even  after  the  best  of  everything  has  been 
done  in  manufacturing,  the  effort  will  be 
as  good  as  wasted  unless  the  same  care  is 
given  to  the  packing. 

Keep  on  the  safe  side  absolutely,  by  using 

SPANISH  CEDAR  BOXES— 

3eyond  any  question, 
TTie  Best  Containers 
For  Good  C^^EUfs 


After  all 
»tlisi^  Mtisfies  lili^ 


ar 


16 


44th  year 


THE  TOBACCO  WORLD 


August  15,  1914 


TO  ADVERTISE  THE  TOBACCO  INDUSTRY 

** Advertise  the  Tobacco  Industry"  is  the  keynote 
of  the  many  discussions  being  hehl  at  the  headquar- 
ters of  the  Allied  Tobacco  Industries  Exhibitors  As- 
sociation at  their  Hotel  McAlpin  lieadquarters  of  the 
tobacco  industries  exposition  to  be  held  at  the  (jrana 
Central  Palace,  New  York  City,  national  tobacco  week, 
January-  19  to  24. 

Considerable  controversy  and  discussion  has  pre- 
vailed in  practically  all  branches  of  the  tobacco  m- 
dustrv  relative  to  a  huge  national  advertising  fund 
contributed  by  the  entire  industiy  and  the  Allied  l^x- 
hibitors  Association  call  attention  to  the  tact  that  the 
coming  tobacco  industries  exposition  provides  an  uii- 
usuallv  valuable  foundation  for  a  eampaigii  ot  this 
character  particularlv  centered  in  national  tobacco 
week  with  the  exposition  the  hub  from  which  this 
advertising  should  rotate. 

The  tobacco  industries  expositions  already  held 
have  conelusivelv  proven  themselves  veritable  foun- 
dations for  editorial  and  news  publicity  worth  hun- 
dreds of  thousands  of  dollars  to  the  industry  m  gen- 
eral, say  the  directors  of  the  Allied  Tobacco  Exhib- 
itors Association. 

An  exposition  provides  a  news  angle  for  the 
newspapers  and  permits  of  opportunities  for  them  to 
mention  the  industrv  and  its  varied  direct  and  allied 
products  that  they  could  not  do  without  some  news 
basis  to  carry  the  stories.. 

SupplementaiT  to  the  agitation  for  a  tobacco  ad- 
vertising fund  it  has  been  suggested  that  each  exhib- 
itor in  the  exposition  pennit  themselves  to  be  as- 
sessed a  certain  sum  based  on  the  cost  of  their  space, 
the  sum  not  to  exceed  10  per  cent,  of  the  amount  ot 
^^r  exposition  contract. 

The  monev  thus  realized  to  be  devoted  to  general 
advertising  reaching  the  public  and  consumers  with 
a  plan  of  advertising  that  ^yi\\  benefit  both  the  exposi- 
tion while  open  and  the  tobacco  industry  m  general, 
in  the  latter  field  the  result  will  be  of  longer  and  more 
lasting  effects. 

This  idea  or  suggestion  has  already  met  with  fa- 
vorable response,  continues  the  statement  of  the  Al- 
lied Exhibitors  Association  and  it  has  now  reached  a 
point  where  it  is  suggested  that  in  addition  to  exhib- 
iting in  the  exposition  those  individuals,  finns  and  as- 
sociations interested  in  the  progress  and  advance  ot 
the  tobacco  industrv  in  general  should  contribute  to  a 
special  advertising'  fund  to  be  utilized  in  conjunction 
with  ^  tobacco  industries  exposition  publicity  cam- 
paign, particularly  while  the  exposition  i«  open  dur- 
ing national  tobacco  week. 

To  Bttfti^  rf  ttie  leading  concerns  in  the  industry 
this  does  not  call  for  an  addition  to  their  annual  ap- 
propriation but  the  arrangement  of  a  schedule  for  the 
expenditure  of  additional  money  during  national  to- 
bacco week  in  conjunction  with  the  tobacco  industries 
exposition  exhibitors. 

f!l€  cwisensns  of  opinion  in  tlifi  Allied  Tobacco 
Exhibitors  Association  is  that  the  tobacco  industries 
exposition  in  January  and  national  tobacco  week  be- 
ing exploited  in  conjunction  with  it,  provide  the  one 
great  opportunity  for  w-operative  action  itt  th#  ad- 
vertising of  the  t'obacco  industry  to  the  general  public 
1^  exposition  exhibits  and  trade  and  newspaper  a<l- 
vertisements  along  the  lines  so  long  advocated  by 
many  of  the  leailers  but  which  has  not  yet  been 
brought  to  a  head  for  want  of  a  rallying-  point  or 
foundation. 


Favorable  editorial  comment  has  already  been 
made  In  trade  papers  and  the  Allied  Tobacco  Exhib- 
itors  Association  will  provide  their  Publicity  Com- 
mittee for  active  co-operation  with  all  interests  who 
appreciate  that  the  exposition  provides  an  opportun- 
ity for  this  advertising  campaign. 

ENGLISH  "FAGS"  FOR  THE  INDIANS 
Imports  of  cigarettes  through  the  Port  of  Bom- 
bay for  the  fiscal  year  ended  March  31,  1924,  were 
valued  at  $1,276,560,  of  which  Great  Britain  furnished 
ikl  196  158  and  the  United  States  $29,704,  says  Consul 
Keblinger  in  a  report  to  the  Department  of  Commerce. 
These  cigarettes  are  mostly  of  British  manutactuie 
and  knoAOi  to  the  trade  as  '*  Virginia  cigarettes,  al- 
though a  small  quantity  made  of  Turkish  tobacco  is 

also  imported.  ,      .       .i  * 

During  and  immediately  following  the  war,  Amer- 
ican cigarettes  were  smoked  in  this  district  because  ot 
the  scarcity  of  English  cigarettes,  but  when  the  Eng- 
lish article  became  abundant  the  American  cigarettes 
practicallv  disappeared  from  the  market.  The  reason 
for  this  abandonment  of  the  American  cigarette  was 
not  because  of  the  superior  quality  of  the  English 
make  or  its  cheapness  in  price,  but  was  almost  entirely 
(iue  to  the  failure  on  the  part  of  American  manutac- 
turers  to  pack  their  product  in  a  manner  suitable  tor 
a  tropical  climate  and  in  accordance  mth  the  wishes 
of  the  trade  of  the  country.  ,   •     ^u^ 

Since  practicallv  all  of  the  tobacco  iised  m  the 
manufacture  of  English  cigarettes  of  the  Virginia  type 
is  produced  in  the  United  States,  it  is  reasonable  to 
suppose  that  American  manufacturers  could  produce 
a  similar  cigarette  as  cheaply  as  the  British  manu- 
facturer. „  II-  «:„„ 
The  British  manufacturer  usually  packs  his  ciga- 
rettes in  tins  of  50  and  100.  These  tins  are  sealed  in 
a  vacuum  which  is  provided  with  an  easy  contrivance 
for  opening.  The  American  cigarettes  now  supplied 
are  similarlv  packed  in  tins,  but  have  not  be^n  sea  ed 
in  a  vacuum,  and  dealers  claim  that  the  quality  ot  tht^ 
cigarettes  quickly  deteriorates.      ^     ^  ^        , 

Cio-arettes  are  probablv  advertised  to  a  larger  ex- 
tent than  almost  any  other  article  on  the  Indian  mar» 
ket,  and  the  recovery  of  the  trade  by  British  manu- 
lacturers  can  largely  be  attributed  to  the  extensiveness 
of  their  advertising.  It  is  believes  that  a  good  busi- 
ness could  be  developed  for  any  American  manutac- 
lurer  who  is  willing  to  compete  in  price  and  qualm 
with  the  cigarettes  now  being  sold.  ^u^iqA:] 

For  the  fiscal  vear  ended  :^Iarch  .H,  19^4,  ^^^-j^*^ ! 
of  pipe  tobacco  was  imported  through  the  Port  o| 
Bombav,  of  which  Great  Britain  furnished  $103,bb< 
while  tiie  United  States  supplied  $2434. 

American  manufacturers  have  never  hginci 
laro'olv  in  the  pipe  tobacco  trade  of  this  district  maiiuj 
l)ecause  ,they  have  mvW  met  the  packing  require 
nients  of  the  country. 

RICE  LEAVES  AMERICAN 
N.  J  Rice,  who  has  for  a  number  of  years  been  trie 
manager  of  the  Little  Cigar  Department  of  tlie  Arm-t. 
can  Cigar  C(.mpanv,  has  resigned  trom  that  positiuii, 
and,  althougli  no  announcement  has  been  macte  as  jy 
his  future  plans,  it  is  expected  he  wdl  make  aa  ^ 
portant  connection  in  tit«  cigar  industry  m  me  neai 
future. 

ipPTEGROVfi  rNCRlAiEt  CAWTAL 

The  capital  of  the- Uptegrove  Cigcir  Box  Lmwr 
Company,  hfii?  )^Wl1R«f»Rged  from  $35,000  to  |o00,U  )t). 


August  15, 1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


17 


111 


IlliJilllllillilllillllilllW^^ 


i',ii;i 


Meet  The  Man 
Who  Handles  Manilas 

Constantly  throughout  the  country  now 
there  is  inquiry  for  the  better  cigars  from 
the  Philippines. 

Smokers  are  becoming  more  apprecia- 
tive of  Manilas. 

They  can  see  the  quality. 

They  realize  how  great  the  value  is. 

AH  long  filler,  strictly  hand  made  by  the  Spanish  method,  Manilas 
challenge  comparison  with  more  expensive  cigars  from  other  places. 
Mild,  free  burning,  piquant,  Isabela  tobacco  appeals  to  men  who 
know.  Filipino  makers  excel  in  workmanship.  Manila  cigar  factor- 
ies are  as  fine,  clean  and  sanitary  as  any  in  the  world. 

Manila  popularity  is  not  confined  to 
Class  A. 

Live  dealers  find  it  profitable  to  feature 
dependable  brands  in  various  sizes. 

Placing  Manilas  in  the  show  case  puts 
money  in  the  retailer's  pocket. 

Build  Business  On 
Standard  Brands 


%Mt  of  MiKila  factories  on  application. 

Names  of  importers  cheerfully  given. 
Further  information  supplied  on  requests 


Manila  Ad.  ^pencj^ 
(C.  A.  Bond,  Mgr.) 
15  William  St., 
New  York  City 


ill 


liiiiiiiii 


iiiii  iiii 


ill 


1" 


ill!nH!Hi!!Hm!!llill!lliii! 


jiiiii 

liltil! 


miiiii 


18 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobu) 


August  15, 1914 


August  15, 1924 


THE  TOBACCO  WORLD 


44th  year 


19 


There s  something  ahout  tkemyouU  likp 


k 


TWENTY  FOR  AQjOABTER 


Tareytons  are  working  overtime  for 
dealers  everywhere.  Their  sales  are 
growing— ^roa^iw^ — GROWING!  To 
stock  them  is  to  enjoy  the  prestige 
of  a  quality  brand,  and  the  profits 
from  a  popular  one. 

^T^  Herbert 

lareyton 

CIGARETTES 


EGYPT   SMOKING  VIRGINIA   TOBACCO 

Turn  of  Native  Taste  from  Turkish  Cigarettes  to  American 

Credited  to  the  War. 

Sending  cigarettes  to  Egypt  sounds  like  the  prov- 
erbial sending  of  coals  to  Newcastle,  but  it  is  being 
done,  says  Trade  Commissioner  K.  A.  May  in  a  report 
to  the  Department  of  Commerce. 

The  native  Egyptian  has  always  been  a  large  con- 
sumer of  tobacco  but  his  tastes  until  recently  have  been 
almost  exchisively  confined  to  Turkish  and  other 
nearby  tobaccos.  In  1913  less  than  79,000  pounds  of 
manufactured  tobacco,  excepting  cigars,  were  im- 
ported, valued  at  13,000  Turkish  pounds  ($65,159). 
During  and  subsequent  to  the  war  large  quantities  of 
cigarettes  manufactured  from  Virginia  tobacco  were 
imported  into  Eg}pt  for  consumption  by  the  British 
militarv  forces  stationed  in  the  countiy.  For  instance, 
in  1920  and  1921  more  than  660,000  pounds  of  ciga- 
rettes were  shipped  to  Egypt,  almost  entirely  from 
England.  However,  there  followed  a  considerable 
slum])  wiien  only  a  little  over  244,000  pounds  were  en- 
tered in  1922  after  the  British  war  forces  left. 

That  the  native  Egyptian  is  smoking  more  and 
more  Mrginia  tobacco  is  indicated  by  the  fact  that  the 
1923  imports  iucreaaed  45  per  cent,  over  the  previous 
years,  and  sin<»  all  of  these  cigarettes  were  shipped 
from  the  United  Kingdom,  it  is  veij  probable  that 
they  were  manufactured  from  Virginia  tobacco. 

"  The  most  popular  brands  are  being  extensively  ad- 
vertised along  with  locally  manufactured  cigarettes. 
Bill  posters  and  store  window  displays  in  both  English 
and  Arabic  are  of)mnionly  used,  while  some  of  the 
larger  cigarette  im])orters  have  established  regular 
automobile  delivery  systems  whereby  large  quantities 


of  cigarettes  are  delivered  from  Alexandria  to  the 
smaller  interior  native  cities. 

Virginia  tobacco  not  only  appeals  to  the  taste  but 
the  price  is  wdthin  easy  reach  of  the  natives,  w^hich  is 
a  ver\'  essential  factor  since  the  profits  of  the  retailer 
have  been  cut  from  25  per  cent,  to  2  per  cent.  Inaports 
of  American-made  cigarettes  increased  from  thirteen 
pounds  in  1922  to  352  pounds  in  1923,  and  it  is  beUeved 
that  the  Egyptian  market  should  furnish  an  attractive? 
opening  for  further  increased  imports  of  American- 
manufactured  cigarettes,  especially  those  of  low  prices. 

Egypt  has  no  preferential  tariff,  hence  American 
cigarettes  will  meet  British-made  cigarettes  on  a!i 
equality  basis. 


"HOOK  UP-  YOUR  BRANDS 
WFTH  NEW  TOAOT: 

BY  PAQKING  YOUR  CIGARS 
IN  WOODEN  BOXES 

WE  MAKE  GOOD  BOXES— TRY  US 


Windscar  Cigar  Bar  Co. 

PENNA. 


m 

WINDSOR 


Aftn-all 
JMtfffiMlttal 


(Continued  from  Page  10) 

C.  Cody  McDonnell,  of  the  Consolidated  Cigar 
Corporation,  and  the  official  booster  of  ''Dutch 
Master''  cigars,  has  been  in  our  midst  for  the  past 
two  weeks  working  with  the  sales  force  of  Marcero, 
Bump  &  Howell  Company,  local  distributors  of  the 
Consolidated  brands. 

The  annual  picnic  of  the  employees  of  the  Mazer- 
Cressman  Cigar  Company  was  held  at  Belle  Isle  on 
Saturday,  August  16th.  Salesmen  and  office  employees 
from  the  Chicago  and  Toledo  branches  of  the  Penin- 
sular Cigar  Company  also  attended  with  their  fami- 
lies. Various  games  and  races  were  arranged  by  the 
'committee  for  the  ladies  and  children.  The  baseball 
game  between  the  office  force  and  salesmen  was  the 
big  attraction  of  the  day.  Prizes  were  presented  to 
the  winners  of  the  different  events.  Music  was  fur- 
nished by  the  Garvett  Serenaders  and  Lindy's  quar- 
tet. The  famous  song  of  ''What  Makes  Water  in 
the  Watermelon''  was  rendered  by  Monsieur  Barris. 
A  large  crowd  w^as  present  when  Major  Wixon  made 
the  journey  to  Bagdad  by  way  of  Lyons,  over  the 
stone  bridge  to  see  Count  McVey  about  Lurie's  Katz 
around  Linderbury,  Eat-on  on  'the  Barris  of  Fink- 
ville.  The  watermelon  festival  concluded  the  program 
of  the  day  and  a  swell  time  was  had  by  all. 

"Doc"  AVatkins,  bf  the  Watkins  Cigar  Stores 
Company,  w^as  seen  last  week  hobbling  around  w4th  a 
cane.  "Doc"  explains  the  injury-  as  a  fall  over  a 
fence  at  his  cottage  on  Union  Lake,  but  the  others 
say.  Oh,  well,  "Doc"  looks  pretty  sporty  with  a  cane 
and  new  monogrammed  cigarette  holder. 

Samuel  Gilbert,  president,  and  Samuel  Gates, 
vice-president  of  the  Webster  Cigar  Company,  w^ere 
recent  visitors  to  New  York  City. 

Miss  Elsie  Wenslow^  buyer  of  the  cigar  depart- 
ment of  J.  P.  Lieberman  &  Company,  has  returned 
ifrom  her  vacation  which  was  spent  on  the  family 
farm  near  Howell,  ]\Iich.  Several  of  Miss  Elsie's 
fhums  w^ere  her  guests  during  the  sojourn,  and  they 
are  singing  the  praises  of  farm  life  with  the  beau- 
tiful cows  and  chickens. 

J.  Eugene  Beck,  of  R.  A.  Bachia  &  Company, 
manufacturers  of  "Flor  De  Bachia"  cigars,  was  on 
the  list  of  visitors  here  last  week.  Eugene  reports 
the  sale  on  his  brand  as  being  very  good  in  all  sections 
"f  his  territory. 

L.  F.  Weiss,  of  the  Martinez  Havana  Company, 
New  York  City,  N.  Y.,  manufacturers  of  "Luis  Mar- 
tinez" cigars,  worked  the  trade  here  last  w^eek. 

Charles  Lamb  has  accepted  a  position  with  How^es- 
Hlioemaker  Company  and  is  covering  the  downtown 
Boction  of  the  city.  The  Howes-Shoemaker  Company 
iire  the  local  distributors  of  "Popper's  Ace,"  "Gi- 
rard,"  "Bankable"  and  "Popper's  Eight  Center." 

Jim  Williams,  of  A.  Amo  &  Company,  Tampa,  Fla., 
was  in  town  for  a  few^  days  last  week  looking  over 
tvnde  conditions.  Jim  is  spending  the  summer  at  his 
<*  Jttage  on  the  Flats,  where  he  is  enjoying  the  fishing 
Piid  swimming  which  this  section  of  Michigan  is  noted 

William  J.  Cross  has  awepted  a  position  with  the 
C  liarles  F.  Becker  Companv,  Detroit  distributors  of 
*' Webster,"  '*Robt.  Emmet,"  "R-B,"  "Blackstone** 
wid  "Cuesta  Rey"  cigars. 


Dick  Tobin,  of  the  Continental  Tobacco  Company, 
is  meeting  with  great  success  on  the  distribution  and 
sale  of  the  Continental  products  in  Michigan.  The 
"Dunhill"  cigarette  is  proving  to  be  very  popular 
mth  the  Detroit  smokers.  "Barking  Dog"  cigarettes 
are  enjoying  a  very  steady  sale  and  his  various  brands 
of  smoking  tobaccos  are  reported  to  be  in  a  very 
healthy  condition.  Dick  has  many  attractive  window 
displays  throughout  the  city  on  his  many  different 
brands. 

I.  Klingenstein,  of  the  KHngenstein  Company,  Los 
Angeles,  distributors  for  "Webster"  cigars,  called  on 
the  factor^^  here  last  w^eek.  ]\Ir.  Klingenstein  reported 
the  sale  on  "Webster"  cigars  as  increasing  rapidly 
in  all  sections  of  their  territory. 

Here's  a  new  one  for  home  brew.  It  sounds  good 
if  a  fellow  has  the  nerve.  The  following  recipe  was 
foiind  in  the  pockets  of  a  fellow  arrested  by  the  of- 
ficials: ''Chase  ivild  bnll frogs  three  miles  and  gather 
'up  the  hops.  To  them  add  ten  gallons  of  tan  bark, 
half  pint  of  shellac  and  one  bar  of  home-made  soap. 
Boil  thirty-six  hours  and  strain  through  an  I.  W.  W. 
sock  to  keep  it  from  ivorking.  Add  one  grasshopper 
to  each  pint  to  give  it  a  kick.  Pour  a  little  into  the 
kitchen  sink  and  if  the  enamel  comes  off  it  is  ready 
for  bottling.'' 

Window  displays  this  week,  viz.:  "Dutch  Master" 
(Marcero,  Bump  &  Howell  Companv),  "El  Producto" 
(G.  H.  P.  Cigar  Company  branch),  "Webster"  (Chas. 
F.  Becker  Company),  "El  Javana"  (Peninsular  Cigar 
Company),  "La  Palina"  (Lee  &  Cadv,  Inc.),  "Robt. 
Emmet"  (Chas.  F.  Becker  Company),  "Chancellor" 
(John  T.  Woodhouse  &  Company),'  "Robt.  Burns" 
(General  Cigar  Company),  "Humo  &  Dime  Bank" 
(Peninsular  Cigar  Company),  "Popper's  Ace" 
(Howes-Shoemaker  Company). 

Very  truly  yours. 


"TTlL^tc^  Cr^/Ujh(^^^^ 


••LIVE  NEWS  FROM  THE  PHILIPPINES" 
President  Quezon  Assures  Protection  on  American  Cipftadl 
American  capitalists  in  the  Philippines  will  not 
need  protection  of  tlie  American  flag  after  independ- 
ence has  been  granted  the  islands,  but  will  be  treated 
squarely,  even  generously. 

Helping  the  Small  Farmers 
The  Philippine  National  Bank  has  reserved  funds 
for  loans  to  small  fanners.    This  will  give  the  latter 
sufficient  capital  and  means  on  which  to  lean  while 
waiting  for  their  produce. 


Compilation  of  Various  Internal  Revenue  Laws  Enforced 
Several  laws  affecting  internal  revenues  of  the 
islands  have  been  compiled  by  the  Bureau  of  Intenial 
Revenue.  Parties  desirous  to  secure  copies  should 
communicate  to  the  Collector  of  Internal  Revenue,  Ma- 
nila, P»  L,  at  fifty  <»nts  a  copy. 


Tobacco  Co-operative  Market 
The  bureaus  of  commerce  and  industiy,  agi'icul- 
ture  and  internal  revenue  have  ]ierfected  plans  for  the 
organization  of  six  co-operative  marketing  associations 
among  the  tobacco  growers  of  the  Cagayan  Vallev. 
This  movement  will  pave  the  way  for  better  cultiva- 
tton  as  the  planters  \v\\\  realize  that  they  would  thett 
get  the  right  share  and  gnce  of  the  produce. 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Worlp 


August  15,  1914 


August  15, 3924 


THE  TOBACCO  WOELD 


44th  year 


21 


5    iiiiiiiiiiiiiii«w^ 

mumiimiiiiHiminiimMimiiiHi ihihihhiiiiiiiiiiiihiiiuu iiiiiiiiiiiimiiHiminimniiimiMmiMfflmiiiiimii i MiiimiHiiii"""""'""""""" •"' 

JBIllllinlMIMIIItlMlllllllMIIMHIMIMIlMimMllllllMMim mi|||l||||lMII«»MIHIHIIIIIIIIII.lllllll Illlll IHIHII lllliniMum ' •"••HIUHHim 

««MM.llllMIIMlliil|«iuMIMIIMIMMilllfllMn»»IMI»MHIMlMlllllllM»Mt.llMlM»l»imMlll|imHlllll«WMIMHIMllMMlllllMIMIIIMH^  11111111111 


MHMlHIMHMtHMIHM*! 


GMLES  TtiONSON 


tiMMWiMUMMiiinmmmMm 


M(MI*'KHM<»I* 


The  Moneys  Worth  Ciifar 

-      BAYUK  CIGARS,  INC. 

PHILADELPHIA,  PA. 

New  York,  119  Lafayette  Street 
Phone  Franklin  3166 

MAKERS  OF:  

Philadelphia  Hand  Made 
Havana  Ribbon 

(Ripe  DoRieatic  Filler— Imported  Sumatra  Wrapper) 

Charles  Thomson 

Mapacuba  ^ 

Prince  Hamlet 


After  all 
jiothtng  satisfies  likej 
a  good  cigar 


KiniiiiiiitHiiiinitmminiiiiitiuiiiiii 

IHIIIHlHIIIIIIIimWUIIIIIIIIUIIIIIIIIIIIHW 

HIIIIIIIIUIIIIIgMHMWtlllllllllUIUi 


HiimifHimmmimiiUHttHnnH 

luiiuuiuiaiiuuuiuiiiuiui 


iERCHANTS  OGAR  BOXP 

DALLASTOWN;  PA. 

^.MANUFACTURERS  OF 

CIGAR  BOXES  &  CASES 

Dealers  In  Labels,  Bands  and  Edgings 

CAPACITY    15,000   DAILY  


'  f /•     f.f         W1  A    We  make  them.      Anything  In  Cedar,  Venaer, 

lilts      W  OOQ-     RMiwood  and  imiUtion. 


f^f.)  D*  W«  *»•*•  **»••"•      !-•*   "•  quote   you   on   your 

If     f  (    5     a    nC68 n*«d-     Line  up  with  a  first  cUm  Iwxmakar 

for  your  1924  requirements. 
WE  SPECIALIZE  IN  BOITE  NATURE  BOXES 
First  CUa*  Cldar  Boxes  Guaranteod 


flBembcre  ot  tb€  IWtrttWft  tw  Cor&lall^  tnvtteD  wbcn  in 
pbiUDelpbla  to  malieltbe  omces^ot 

tCbe  ZCobacco  Morlb 

tbcit  bcaOauattcta,  an&  to  mahc  uec  ot  out  scrvtcce 
in  aniB  anb  all  wa^a.  for  conferences  a  private  office 
will  be  placeb  at  tbeit  blepoaal,  if  beglreb.  •Remember 
tbe  abbre00,  236  Cbeetnut  Street,  pbilabelpbia,  pa. 

Vclepbone,  lombarb  1768 


Business  Building 


(Continued  from  page  12) 

There  was  a  heterogoneous  collection  of  cigars  and 
cheap-looking  candy,  the  newspapers  were  scattered 
about  in  irremediable  confusion  and  the  Little  God  of 
Disorder  sat  on  his  throne  and  Mughed  in  glee  at  the 
confusion  he  surveyed. 

How  anv  one  would  enter  to  purchase  candy  or 
cigars  in  such  a  place  was  a  mystery  to  me. 

I  went  from  there,  filled  with  wonder— wonder 
whether  anv  reader  of  these  pages  is  such  a  bum  busi- 
ness man  that  he  keeps  such  a  disgraceful  looking 
store  as  this?  I  hope  me  there  is  not.  For  I  desire  tO' 
cherish  the  happy  belief  that  every  reader  of  these 
pages  has  read  carefully  enough  to  realize  that  he  is 
committing  a  sin  against  himself,  unless  he  has  real- 
ized the  absolute  necessity  of  keeping  his  store  spic, 
span  and  attractive. 

Cj]     Ct3     C!3 

IHiat,  think  you.  is  one  of  the  remarkable  changes 
in  the  business  world?  I  will  tell  you.  It  is  the 
evolution  of  the  retailer  from  a  storekeeper  to  a  mer- 
chant. _        .^-    ,, 

*^He  has  educated  himself  to  grapple  with  the 
science  of  merchandising  which  has  caused  this.'' 

This  is  a  practical  subject.  It  is  of  personal  in- 
terest to  vou.  You  well  know  that  if  you  don't  kee]) 
up  with  the  business  procession  you  will  fall  behind 
and  all  sorts  of  unpleasant  things  will  happen. 

Wliich  would  be  sad. 

The  above  thoughts  come  from  a  high  business 
authority,  and  are  not  merelv  the  ideas  of  your  hum- 
ble, but  earnest,  business  writer. 

He  savs  that  ''industry,  integrity,  intelligence, 
knowledge  "of  human  nature,  of  buying,  of  selling,  of 
business  methods,  are  the  essentials  of  the  progressive 
retailer  of  today.*' 

Same  old  stuff,  vou  see,  as  1  have  been  spiihng 
out,  for  lo  these  many  days.  Get  knowledge,  ses  I. 
and  T  keep  saying  it  a  million  times  a  million,  and 
then  a  million  more. 

And  some  of  vou  boys  have  heeded  my  words. 
You  have  put  spectacles  on  your  mental  eyes,  an<! 
have  hunted  through  hundreds  of  tons  of  straw  for 
little  grains  of  technical  knowledge.  And  whe-  you 
found  'em  you  used  'em,  b'gee,  and  business  with  yon 
has  improved  and  is  satisfactory-,  thank  you.       ^ 

All  of  which  encourages  me  to  continue,  ringing 
my  bell,  and  repeating,  ''get  knowledge  and  make 
monev.''    Ain't  it? 


LIVE  NEWS  FROM  THE  PHILIPPINES 
Investment  Opportunities  in  the  Philippines 
Ap])roximately  40,000,000  hectares  of  commercial 
forests,  located  in  Mindoro,  Samar,  Agusan,  Surigao, 
Apavao  and  Cagayan  in  Northern  Luzon  still  await  ex- 
tensive exploitation,  according  to  the  Bureau  of  T  ur- 
estrv. 


Twenty-five  Radio  Station*  Planned  for  the  Islands 
^fore  than  twentv-five  radio  stations  will  be  e8tftl>- 
lished  in  different  parts  of  the  islands  at  tlie  request 
of  the  authorities  and  as  planned  by  the  Bureau  oi 
Posts  as  soon  as  funds  are  available. 


AN  INTERESTING  BOOKLET  FOR  MANUFAC- 
TURER 

The  Milwaukee  Journal  has  just  issued  a  thirty- 
six  page  i)rinted  volume  on  the  cigar,  cigarette  and 
tobacco  situation  in  JMilwaukee.  This  is  the  1924  con- 
sumer survey  showing  the  number  of  brands  on  the 
Milwaukee  market  and  the  poi)ularity  of  each  brand. 

Questionnaires  containing  more  than  a  dozen  in- 
(juiries  on  the  tobacco  products  subject  were  mailed 
out  early  this  year  to  10,000  men  in  Milwaukee.  Five 
names  were  taken  at  random  from  each  page  of  the 
city  directory.  Three  thousand  questionnaires  were 
returned  and  information  contained  in  the  1924  analy- 
sis was  taken  from  these  replies.  This  is  the  third 
year  that  the  Journal's  merchandising  and  research 
department  has  gone  direct  to  the  consumer  for  trade 
information.  To  supplement  this  data  a  dealer  survey 
was  also  made. 

The  facts  and  figures  section  of  the  survey  shows 
a  total  consumption  of  65,915,782  cigars  at  the  rate  of 
9.43  cigars  each  week  by  each  cigar  smoker.  Cigarette 
iigures  show  a  total  consumption  of  18,803,093  pack- 
ages at  the  rate  of  190  packages  i)er  year  per  smoker. 
Milwaukee  men,  L3,L36  of  them,  who  roll  their  own 
cigarettes  use  1,509,589  packages  a  year,  an  average  of 
2.21  packages  a  week.  Smoking  tobacco  had  a  volume 
of  9,586,428  packages  last  year  with  an  average  of 
1.89  packages  per  week  for  each  person. 

There  are  2  per  cent,  more  Milwaukee  men,  eight- 
een years  and  over  smoking  package  cigarettes  and 
also  rolling  their  own  than  there  were  in  1922,  as 
shown  in  the  survey  of  January  15,  1923.  This  leaves, 
among  the  Greater  Milwaukee  men,  eighteen  years  and 
over  who  already  smoke  cigarette.^,  a  ])otential  field  of 
4.336  who  now  smoke  those  cigarettes  which  they  roll, 
exclusively  in  addition  to  a  semi-potential  8806  who  do 
roll  their  own  but  also  smoke  package  cigarettes. 

There  are  two  more  brands  ot  cigarettes  used  in 
Milwaukee  than  there  were  last  year,  bringing  this 
year's  list  up  to  twenty-eight.  In  addition  there  are 
fifty-eight  other  brands  having  a  total  of  less  than  fifty 
regular  smokers  as  purchasers. 

Practically  all  the  gain,  in  the  ntnnber  of  Greater 
Milwaukee  men,  eighteen  years  and  over  smoking  ciga- 
lettes,  has  been  in  the  "roll  your  own"  division. 

A  review  of  the  advertising  used  in  Milwaukee 
< luring  1923  in  a  way  shows  the  why.  Only  one  brand 
of  cigarette  was  more  heavily  advertised  than  "Bull 
Durham"  tobacco,  and  that  brand  showed  substantial 
gains. 

Pipe  smokers,  among  ^Milwaukee  men  have  in- 
creased over  13,000  representing;-  3  per  cent,  of  all 
tliose  who  smoke,  and  4  per  cent,  of  the  total  men, 
'ighteen  years  and  over  in  Greater  Milwaukee. 

There  still  is  a  big  field,  however,  for  the  manu- 
facture of  smoking  tobacco.  In  the  1923  analysis  com- 
piled on  January  14,  1923,  for  the  year  1922,  it  was 
>hown  that  of  the  total  who  used  smoking  tobacco  only 
•  ».61  per  cent,  smoked  a  pijie  exclusively,  46.84  per  cent, 
snioked  a  pipe  and  cigars;  6.32  per  cent,  pipes  and 
<  igarettes  and  43.23  per  e^nt.  pipes,  cigars  and  ciga- 
rettes. 

Six  per  cent,  of  the  men  using  smoking  tobacco, 
huy  it  regardless  of  brand  name.  During  1922  as  shown 
in  the  January  15,  1923,  survey  this  perTOntage  was 
1 .4  per  ipfint. 


•#', 


News  from  Congress 


{Continued  from  Page  11) 

The  Department  of  Agriculture,  Interstate  Com- 
merce Commission,  Post  Office  Department,  American 
Kaihvay  Express  and  a  number  of  national  organiza- 
tions will  co-operate  with  the  Department  of  Commerce 
in  this  survey,  the  results  of  which,  it  is  stated,  will 
l>enefit  both  the  j^ublic  and  all  factors  of  industry. 

Millions  Can  be  Saved  by  Standardization 

American  industiy  can  save  millions  of  dollars  a 
}'ear  which  are  now  wasted,  by  the  adoption  of  stand- 
ards of  practice  and  production,  it  is  declared  in  a 
report  of  the  division  of  simplified  practice  of  the  De- 
partment of  Commerce,  just  submitted  to  Secretary 
Hoover.  The  division  was  established  by  Secretary 
Hoover  three  years  ago  to  co-operate  \vith  industry 
in  checking  the  tremendous  drain  upon  the  nation  due 
to  waste. 

Nearly  every  industry  has  some  loss  by  waste,  it 
is  declared  by  officials  of  the  division,  ranging  from 
a  few  thousand  dollars  a  year  in  some  of  the  more 
highly  specialized  lines  to  as  much  as  $250,000,000 
in  the  lumber  industry.  A  large  number  of  industries 
have  in  the  past  three  years  adopted  standards  of 
sizes  and  types  worked  out  in  co-operation  with  the 
division.  That  these  standards  will  save  gi*eat  sums 
of  money,  not  only  to  the  manufacturers  but  to  users 
of  the  standardized  products  who,  in  the  past,  have 
been  put  to  considerable  expense  and  delay  in  making 
replacements  of  odd-sized  parts,  is  indicated  by  the 
fact  that  in  one  industry  alone — brass  lavatory  and 
sink  traps — the  number  of  varieties  is  to  be  reduced 
from  1114  to  72. 

Standardization  is  sought  not  only  for  goods  pro- 
duced but  for  containers  as  well,  it  being  pointed  out 
that  the  use  of  unsuitable  containers  and  unnecessary 
sizes  does  much  to  increase  the  transportation  bill  of 
the  country.  The  number  of  package  sizes  for  w^oven 
wiie  fencing,  for  instance,  has  been  cut  from  2072  to 
1.39,  and  the  latter  number  will  care  for  every  need 
of  users  of  the  product. 

Total  Exports  for  Fiscal  Year  1924  Total  Over  Four  Bil- 
lion Dollars 

Exports  during  the  fiscal  year  1924,  which  ended 
June  30  last,  reached  a  total  of  $4,311,625,797,  accord- 
ing to  figures  just  compiled  by  the  Department  of 
Cmnmerce,  the  largest  total  since  the  fiscal  year  1921, 
when  they  amounted  to  $6,500,000,000.  This  was  ap- 
proximately $355,000,000  gi-eater  than  the  exports  in 
1923,  and  nearby  double  those  of  1914,  which  affgre- 
gated  $2,365,(X)O,000. 

Imports  during  the  fiscal  year  totaled  $3,557,147,- 
5.32,  as  compared  with  $1,900,000,000  in  1914.  This  to- 
tal was  $223,000,000  less  than  in  1923,  but  nearly  a 
billion  dollars  greater  than  in  1922. 

The  balance  of  trade  in  favor  of  the  United  States 
for  the  fiscal  year  was  $754,478,265,  as  compared  with 
$175,774,408  last  year. 

The  greatest  exports  for  any  one  month  during 
the  year  were  in  December,  when  thev  amounted  to 
$426,600,000,  the  lowest,  $302,000,000  being  in  July, 
W^,  Our  heaviest  imports  were  $324,000,000  in 
March,  and  our  lowest,  $253,600,000,  last  September. 


22 


44th  year 


Say  You  Saw  It  in  Thb  Tobacco  Wobld 


August  15, 1914 


Tobacco  Merchants'  Association 
Registration  Bureau,  '  ^'"^  '^''' 


NEW  YORK  cmr 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A-An  allowance  of  $2  will  be  made  to  membera  of  the  Tobacco  li«r. 
thanta'  Association  on  each  registration. 

Note  B-If  a  report  on  a  aearch  of  a  title  necessitatea  the  "Parting  of  more 
than  ten  (10)  titles"  but  less  than  twenty-one  (21).  an  •<»<»>»»»"•»«»'";«  j'^JJ 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty  one  (31).  an  additional  charge  of  Two  DoUart 
($200)  wiil  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
Mde  for  every  ten  (10)  additional  titles  necessarily  reported. 


American  Litho. 


REGISTRATIONS 
CORSAIR:— 43,860.     For  cigars.     July  22,  1924. 

Co.,  New  York,  N.  Y.  ,  .  .  t  i      o7 

fHE   ELECTION   PIPE:— 43,862.    For   smoking  pipes.    July   ^J, 

1924.     Kaufmann  Bros.  &  Kondy,  New  York,  N.  Y.  -  ,     -- 

MIDWEST    ATHLETIC    CLUB :— 43,863.     For    cigars.     July  25, 

1924.    W  m.  D.  Algee  &  Co.,  Chicago,  III. 
ABE'S  SPECIAL:— 43,864.    For  stogies  only.    June  2,  1924.    V.  H. 

Jackson  &  Co.,  Cincinnati,  Ohio. 
VEGA  ISABELA:— 43,866.     For  leaf  tobacco.     July  26,  1924.     C. 

H.  Hilbert  &  Co.,  Inc.,  New  York,  N.  Y.  ,        .         ^       ^,., 

AH  EPA:— 43,867.    For  cigars.  July  30,  1924.    Enola  Cigar  Co.,  Mil. 

wmuiCGC    W  IS 
TAMP  GRAND:— 43,868.     For  ctgafs.    July  30,  1924.     B.  Midulla 

Co.,  New  York,  N.  Y. 
THE  CAPITOL  PIPE:— 43,870.     For  smoking  pipes.     August  2, 

1924.     Kaufmann  P.ros.  &  Bondy,  New  York,  N.  Y. 
MILD  STRAIGHTS :^3,873.     For  all  tobacco  products.     August 

2.  1924.     Independent  Cigar  Co.,  (Juincy,  Fla. 
JOSEPH   CONRAD:— 43,874.     For  all  tobacco  products.     August 

15,  1924.     American  Litho.  Co.,  New  York,  N.  Y. 
GEORGE  F.  BAKER:— 43,875.    For  cigars.    August  4,  1924.    C.  B. 

Henschel  Mfg.  Co.,  Milwaukee,  Wis. 
TEA  POT  DOME  CROOKS:— 43,878.     For  all  tobacco  products. 

August  7,  1924.     Kohler-Snyder  Co.,  Yoe,  Pa. 
MILD  YORK  COUNTY:— 43,879.     For  all  tobacco  products. 

vember  7,  1923.     Kohler-Snyder  Co.,  Yoe,  Pa. 
EL   DORA   MORA:— 43,881.    For   cigars,   cigarettes   and   tobacco. 

July  30,  1924.     Samuel  Lerner,  Brooklyn,  N.  Y. 
DUTCH  ART:-43,882.     For  cigars.     August  4,  1924.     C.  B.  Hen- 
schel Mfg.  Co..  Milwaukee.  Wis. 
THE   RODEO   PIPE:— 43,883.     For   smoking  pipes.      August    11, 

1924.     Kaufmann  Bros.  &  Bondy,  New  York,  N.  Y. 


No- 


TRANSFERS 

MAYONA:— 25,820  (Trade-Mark  Record).  For  cigars.  Registered 
December  5.  1901,  by  O.  L.  Schwenke,  New  York  City.  Through 
mesne  transfers  acquired  by  V.  Karczewski,  Chicago,  IlL,  July  23, 
1924.  »    1        !    I,*' I 

KING  PHILIP:— 23,642  (Tobacco  World).  For  cigars,  cheroots 
and  cigarettes.  Registered  December  29,  1911,  by  Moehle  Litho. 
Co..  Brooklyn.  N.  Y.  Through  mesne  transfers  acquired  by  Harry 
Weissman,  Chicago,  111.,  and  re-transferred  to  Leo.  J.  Wilk  and 
Max  Udelowish.  doing  business  as  Wilk  &  Udelowish,  Chicago, 
111.,  August  1,  1924. 

NAVY  RIBBON:— 37,032  (United  Registration  Bureau).  For 
cigars,  cigarettes  and  tobacco.  Registered  November  9,  1911,  by 
George  Schlegel.  New  York,  N.  Y.  Transferred, Ihi^.M.  H.  Sevis 
8z  Son.  Springvale.  Pa.,  Aujiust  7,  1924. 

ARMAS  DEL  MUNDO:— 39,702  (Tobacco  Merchants  Association). 
For  cigars,  cigarettes,  cheroots  and  tobacco.  Registered  April  13, 
1916,  by  the  American  Litho.  Co.,  New  York,  N.  Y.  Through 
mesne  transfers  acquired  by  George  T,  Frawley,  Los  Angeles,  Gal., 
and  re-transferred  to  Ambassador  Importation  Co.,  Los  Angeles, 
Cal.,  August  4,  1924. 


RIBBON  GUM 

TRAGACANTH 

Uhe  Finest  Qualities 

A.  p.  SMACK  CO. 

80  JOHN  STREET  :  i  NEW  YORK  CITY 


GOLDEN  BLEND:— 39,737  (Tobacco  Merchants  Association).  For 
cigars,  cigarettes,  cheroots  and  tobacco.  Registered  May  10,  1916, 
by  the  American  Litho.  Co.,  New  York,  N.  Y.  Transferred  to 
Eowring  &  Co.,  New  York,  N.  Y.,  February  29,  1921,  and  re- 
transferred  to  the  American  Tobacco  Co.,  New  York,  N.  Y.,  July 
31,  1924. 

WDC  MAKES  UNUSUAL  RECORD 
The  baseball  team  representing  William  Demuth, 
&  Company,  the  world's  largest  manufacturers  of  fine 
smoking  pipes,  continues  to  play  a  sterling  brand  of 
baseball,  having  won  eleven  consecutive  victories.  They 
are  leading  the  Y.  M.  C.  A.  Industrial  League  in 
Queens  County  having  won  all  of  their  league  games 

to  date. 

All  the  young  men  playing  on  the  team  are  real 
pipemakers,  the  greater  number  of  them  having  ac- 
tually grown  up  with  the  concern.  It  is  a  100  per  cent, 
shop  team. 

The  pitching  of  Charlie  Halahuber  has  completely 
baffled  his  opponents.  He  is  pitching  shut-out  ball  and 
has  allowed  an  average  of  only  three  hits  in  all  the 
games  that  he  has  worked. 

The  team  as  a  whole  is  fielding  first-class  and  as 
for  batting,  each  one  can  be  called  a  slugger,  which  is 
proved  by  the  fact  that  in  eleven  games  they  have 
scored  more  than  two  hundred  rims  to  their  opponents 
fifteen. 


DELAY  IW  PUBLISHING  JUNE  FIGURES  OF  WITH- 
DRAWALS FOR  CONSUMPTION 

As  a  result  of  the  numerous  inquiries  for  our  reg- 
ular monthly  statement  giving  the  withdrawal  figures 
for  the  month  of  June,  we  are  prompted  to  issue  this 
statement  advising  our  members  that  the  delay  in  iw£f 
nishing  the  June  Figures  of  Withdrawals  for  Con- 
sumption is  due  to  the  fact  that  these  figures  have  not 
as  yet  been  published  by  the  Revenue  Department. 

This  is  due  to  the  established  policy  of  the  Rev- 
enue Department  to  withhold  the  June  figures  pend- 
ing the  issuance  of  the  preliminary  report  for  the  com- 
plete fiscal  year  ending  June  30th. 

Thus,  everj'  year  there  is  a  delay  of  about  a  month 
or  so  in  securing  the  June  figures,  hence  the  delay 
this  year  is  not  unusual. 

Needless  to  say  that  we  are  making  every  effort  to 
secure  the  figures  as  speedily  as  possible  and  that  as 
soon  as  same  are  available  our  usual  statement  wiU  he 
issued  with  all  due  promptness  and  dispatch. 

Tobacco  Merchants  Association 
OF  THE  U.  S. 


GENERAL  ENDORSES  TOBACCO  SHOW 

We  are  very  glad  to  announce  that  the  General 
Cigar  Company  have  agreed  to  take  space  in  the  To- 
bacco Show. 

This  makes  another  headliner  for  the  Exposition, 
and  emphasizes  the  fact  that  at  last  the  Tobacco  Show 
idea  is  meeting  with  approval  within  all  sections  t»f 
the  tobacco  industry. 

Tobacco  Show  Exhibitors'  Ass'k. 


CIGAR  BOXES 


Dependable  service — Quality  packages— to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  of 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co 
24  Vine  St.. 
DESHLER.  OHIO. 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


li: 


OSCAR    PASBACM,  Pncs. 


vJ.A.vOiCCScev.  SCcNuMANAcen 


-i^ LITHOGRAPHING  CO.inc.^^ 

J{nrt  IlTHO@]^APMSI^S 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGAR  LABELS -CIGAR  BANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


v//mm/i 


NEW   YORK 


The  Standards  of  America 

Lorillard's  Snuff,  :  Est.  1760 
Rail  Road  Mills  Snuff,  Est.  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 

Maccobojfs  —  K^appees  —  High  Toasts 
tStrong,  Salt.  Sweet  and  Plain  Scotchs 

MANUFACTURED    8Y 

GEORGE  W.  HELME  CO.,  Ill  Fifth  Ave.,  New  York 


Hey  wood,  St rasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  III. 


Cigar  Labels,  Sands  and  Trimmings 
of  Highest  Stuality 


Perfect  Lithography 


American  "Rox  Sgepjy  Co. 


2309  Russell  Street  Detroit.  Mich. 

Coracr  of  Gratiot  Street 

Exclusive  Sellino  Adents  For 

THE  CALVERT  LITHOGRAPHING  CO. 


SipiCE  1870 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


r 


CAN  NOW  GET 

DILIS  BEST 

SMOKING 
TOBACCO 

THROUGH    ANV 
REGULAR 
JOBBER 


J.G.DILL   CO. 

RICHMOND.  VA. 

J^anu/aeturvrs  ef 

HIGH  GRADE 

SMOKING     TOBACCO. 


^ 


/ 


HER  EVER  well-bred 
men  gather  you'll  notice 
a  generous  proportion 
smoking  this  thorough- 
bred of  reasonably  priced 
cigars.  OvXy  truly  remark- 
able Quality  can  account 
for  the  nation-wide  popu- 
larity of  RobI  Burns. 


?  l^m'TU 


FULL  Havana  Filler 


Actual  size  of 
Xht  foil-wrapped 
INVINCIBLE 
l5c|  porkct  fit- 
ting pack  of  5 
for  75c. 


Three  popular  sizes;  all  of  equally  High  Quality 
^ANATRLA  INVINCIBLE  PERFECTO 

10c  straight  fmil-u'rapfifd 

1S«  ttraij^ht 


a  lor  2Sc 


SEPTEMBER  1,  1924 


LIBRARY 

SEfP2    ifSM 


^ 
^ 


SCRAP  CUTTER 


AND 

SEPARATOR 


A  Scrap  Cutter  and  Separator 
that  really  does  separate 


fl^rlte  far  atterlptW 
•arf  new  Brie* 


Cigar  Manufacturers  Making 

Short  Filler 

CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

Twenty  years  giving  latisfaction  right 

along 

HAS  A  FINE   ARt)MA 

CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 

M^rlf#/«r  sample  and  pri90 


Baker  Tobacco  and  Cigar  Machinery  Company 


YORK,  PENNA 


PUBLISHED  ON  THE  I2J  AND  1512  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHIU..PA 


The  Best  C  I 

WOODEN 


^re  Packed  in 

BOXES 


no1hin|9«ii«fiei 


September  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


\  -.^    -\X-\'\-\\\\^,^,^Jf'Jk>. 


>x^^% 


The  Sign  at  Atlantic  City.     30  ft.  High,  250  ft.  Long.     Where  Everybody  must  see  it. 

GUARD  YOURSELF  FROM  FUZZ 

OR  MOULD  TROUBLES 

PACK  IN  WOODEN  BOXES 


Sometimes  man  can  improve  on  nature,  sometimes 
he  can't.      One  of  these  instances  when  nature 
can't  be  improved  upon  is  in  perfecting  a  container 
material  for  packing  Cigars. 

Nothing  can  take  the  place  of  wood.     Wood  alone 
has  the  exactly  proper  degree  of  porosity  to  allow 
the  cigars  to  "breathe",  to  give  up  excess  moisture 
in  periods  of  humidity  such  as  we  experience  every 
summer. 

When  the  retailer  opens  a  "wooden  box"  of  cigars 
he  finds  them  in  as  good  a  condition  as  when  they 
left  your  factory. 


Pack  your  cigars  in  Wooden  Boxes,  protect  fflem 
ainst  mould  and  fuzz  and  protect  your  reputation 
with  your  dealers  and  smokers. 


^       After  all 
nothing  satirfies  like 


t 


Gicar 


The  Best  Cigars  are  Packed 
in  Wooden  Boxes 


44th  year 


3 


MELACHRINO  cigarettes 
are  made  from  the 
choicest  and  most  carefully 
selected  Turkish  tobaccos 
grown,  and  because  of  their 
superb  and  unchanging 
quality,  they  have  had  no 
rival  ror  forty-three  years* 

ORIGINAL 

MEIACHRINO 

"The  One  Cigarette  Sold  the  World  Over*' 


SHEIP 
& 
VANDEGRIFT 

INCORPORATED 

NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

QUALITY  AND  SERVICE 

812832  N.  Lawrence  St.  Philadelphia,  Pa. 


.  Ilnniii 


REDI  CUT 


BiGGESTAND  BESTT0BACC0\kUE 


THE  IW^  TIN 


FOR   GENTLEMEN  OF  GOOD   TASTE 


SANEEL-IGE 


m^ 


LVERSiE 


-TV 


\.... 


J     -,- 


Wthyourfiill 


re 


profit 


QOOO  Cl< 


THE  DEISEL-WENNER  CO. 


Makers 


UNA,  OHIO 


44th  year 


Saij  You  Saw  It  in  Thk  Tobacco  World 


September  1,  1924 


September  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


BETTER 
SMOKING 

BAYUK  CIGARS,  INC. 

PHILADELPHIA,  PA. 

New  York,  119  Lafayette  Street 
Phone  Franklin  3166 

MAKERS  OF: 

Philadelphia  Hand  Made 
Havana  Ribbon 

(Ripe  DomMtic  Filler-Imported  Sumatra  Wrapper) 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 

/ESSE  A.  BLOCK.  Wheeling.  WVa.    ...».*..- ir;R"iHenf 

(HARLES  T    EISENLOHR,  Ph  ladelphia,  P».  , Ex-President 

U-ILlTaM  ^BEST.  New   York,   N    Y.'. .......... .Xhainuan  ^^-^-^^^^---"f.t 

MAT.  GEORGE  W.  HILL.  New   \ork.   N.  %.  .^.,..,« v-'^n    f'^^^l 

GEORGE  II.  HUMMEL.  New   York.  N.  Y.  .,.,.*... \  ice-Pres.dent 

JULIUS    LICHTENSTEIN.   New    York,   M.    Y. \  ,ce-Pres,den 

fa    H    SHELTON.^VVaslnngton    D^  C. i^rtede 

WILLIAM  T.   REED.   Richmond.   \  a.   ...♦..«»«.,*». V-'       n    !  j!   J 

HARVEY     L.    HIRST,     Philadelphia.     Pa.    .,„....... ^ '"'^Treasurer 

A<sA   I  EMLEIN.   New   Y'ork,    N.    i. .•••• ...ireasurcr 

CHARLES  DUSHKIND.  New  York.  N.  Y .Counsel  and  Managing  Director 

Headquarters,  5  Beekman  Street,  New   York  City. 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W    D.  SPALDING,  Cincinnati,  Ohio....,,.. *,«....» i;*  'K'^^'j*"! 

CHAS.   B.   WITTROCK,  Cincinnati,  Ohio ,.....„...,..,..,,..Vice-I  resident 

GEO    E    ENGEL,  Covington,   Ky ..«««*••.• treasurer 

WM.  S.   GOLDENBURG.  Cincinnati,  Ohio «...•««...••.  ,,.., Secretary 

THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCI.^TION 

CH.AS.   E.   LONG,    Lancaster.   Pa. ...........President 

A.   W.   KAF.KCIIKR,   ChicaRo,  111. ■ ......%  ice-Prcs,dent 

W.  S.   FILLER.  Hartford.  Conn Treasurer 

L.   H.   NOLT,   Lancaster.  Pa. ....Secretary 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY  J.    FREEMAN    • • ......President 

J.ACK    ECKSTEIN    • •.•••• !«    Vice-President 

SAM.   FORDIN • M   Vice-President 

MAX    BERLINER Treasurer 

LEO  RIEDERS,  f»  West  118th  Street,  New  Y'ork  City Secretary 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

JOSEPH    WINNICK    •...........**.....,»•... ,,,,»,,,,,.»,......,.. President 

SAMUEL   WASSERMAN Vice-President 

ARTHUR  WERNER,  51  Chambers  St.  New  Y'ork  City.. Secretary  and  Treasuref 


Classified  Column 

li     The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
I  a  minimum  charge  of  seventy-five  cents  (75c.)  payable 

I  strictly  in  advance. 


FOH    SAI.K 


FOR    SALE -ONE    COMPLETE    SET    NEVVTON-STOAKES 

LETTERING  PENS,  with  inks  and  complete  instructions  tor 

making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 

Box  451,  care  of  "The  Tobacco  World." 

WANTED 


CIGAR  FOREMAN  FOR  HAND  AND  SUCTION  WORK- 
Man  who  is  capable  of  qualifying  for  a  higher  position.  State 
aue  and  experience  in  detail.  The  position  will  be  with  an  old- 
established  concern  operating  several  plants.  Ample  opportunity  tor 
advancement.     Box  No.  470,  "The  Tobacco  World." 


SITUATION   WANTED 


WANTFD-I'OSITION     AS     CIGAR     FACTORY     SUPERIX- 
TENDENT — Twenty  years'  experience  with  some  of  the  larg- 
est manuiacturcrs;   hand,  mold  or   suction.     Address  John   Gruber, 
8.16  North  Twentieth  Street.  Philadelphia.  Pa. 


MAN   THOROUGHLY  ENPFRIFNCED  ON    AUTOMATIC  AND 
Suction   Machinery  desires  position   as   foreman.     \\  illing  to  move 
■from  Philadelphia.     Reply  to  Box   No.  475-  "The  Tobacco  W  orld." 


The  Tobacco  World 


VOLUME  tl 


Established  1881 


SEPTEMBER  1.  1924 


No.  11 


TOBACCO   WORLD   CORPORATION 

Publishers 

nobart  Bishop  Hankins,  President  and  Treasurer 
Gerald  B.  Hankins.  Secretary 


Publi.shed  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street, 

Philadelphia.   Pa. 


Entered  as  second  class  mail  matter,  December  22,  1909.  at  the  Post 
Office,  Philadclpliia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:  Inited  States,  Canada,  Cuba  and  Philippine  Islands,  $2.00  a 
year.     Foreign,  $3.50. 


.BmMiliic iiimiiiiimii H Ill iilililllHiiiiiiiii wiMimim limm mi mini i iiim mMMlMlluiiiillli.iilw        | 

OUE  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS  .       .     ^ 

Make  tobacco  meUoiv  and  amooth  In  charactar 
and  Impart  a  most  palatable  flavor 

FUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BETUN.  AlOMATIZEI.  BOX  FLAVOIS.  PASTE  SWEETENERS 

FRIES  8l  BRO..  92  Reade  Street,  Ne>v  York 


rtM«mmHt*«ttmtlH(tHftH*mMnitMI imMHmiMIMHIHlMHHIIMHHIHllMIMMHIlMMIIMIIllllMIIIIIMIIIHI.IMIIMIIHMHMIitllMMIIMIMtllMIMIIIillltlMMH 


IMIMIimill'"'"""^***    '^ 


TT/fc  C^Ufar  of  Qtid/fla 


122    SECOND     AVENUE 
NEW  YORH  CJTY 


Fragrant  aroma  and  delightful 
taste  are  difficult  to  retain,  even 
in  the  finest  tohaccos.We  know 
onljr  one  Mnay-'  toasting  a  cost^ 
extra  process,  hut  woith  it ~die 
flavor  wins. 


LUCK 


TRIKE 


44th  vear 


Say  You  Saw  It  in  The  Tobacco  World 


September  1,  19*24 


WAITT  &  BOND 


Blackstone 

CIGAR 


Havana 


Filler 


jibsoltttely! 


Cigar  Manufacturers  Association 

of  Tampa 

COM'PRISES  ALL  OF  THE  LEAT)ING  and  HEP- 
RESENT  JTIVE  CIGJR  MANUFJCTWRERS 
IN  TAMPA,  UNITING  IN  THE  THREE-FOLD 
EFFORT  OF: 

l4 — Benefiting  our  Members. 

2nd — Maintaining  the  high  standard  of  "Tampa" 
wcM'kmanship  by  seeing  that  our  labor  is 
justly  treated. 

Jrd — Protecting  the  deahr  and  the  consumer 
Against  unscrupulous  methods  of  others  by 
^uing  to  our  members  the  following  "  Iden- 
tification "  Stamp  : 


LA  MEGA 

Clear  Havana  Cigar 

MADE-IN-BOND 


LA  M  EGA  is  made  only  in  the  finei  grades. 

More  than  50  shapes  and  sizes  to  select  from. 

Prices  and  terms  cheerfully  furnished  upon  application. 

V.  GUERRA,  DIAZ  &  CO. 

TAMPA,  FLA. 


Get  the  Utmost  in  SALES  and  ADVER- 
TISING Values  from  your  Cigar  Containers  by 
Packing  Your  Brands  Exclusively  in  Wooden 
Cigar  Boxes. 

We  Manufacture  Quality  Cigar  Boxes  and 
render  prompt  Service. 

PHILADELPHIA  CIGAR  BOX  CONFAinr 

621  W.  SUSQUEHANNA  AVE. 

PHILADELPHIA,  PA. 


This  slamD,  on  each  box,  is  your  guarantee  that  the  goods 

are  manufaclured  in   Tampa — of  "Tampa"  quality 

and  workmanship— DEMAND  IT 


la^fli  PALINA 

CIGAK 

IT'S  JAVA  WRAPPED 


i:s:szssssit:zatt:3ii 


Voluroe  44 


THE  TOBACCO  WORLD 


Number  17 


Ealablithed 
1881 


A  SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPHIA,  SEPTEMBER  1,  1924 


Foreign  $3.50 


EDITORIAL  COMMENT 


f 


K(J(;EEl)lN(j  on  the  liypotliesis  that  cigar 
manufacturers  never  deviate  from  the  path  of 
trutli,  we  are  deliglited  to  receive  their  re- 
ports of  llie  past  few  .veeks,  inclicatng  that 
!he  cigar  business  lias  received  a  considerable  impetus. 
The  Govenmient  figures  may  Indicate  that  the  pro- 
duction Jias  not  been  all  that  niiglit  be  expected  from 
sucli  glowing  statements  as  we  have  heard,  but  in  any 
event  there  can  be  no  question  bui  what  the  nationally 
advertised  brands  are  showing  progress.  This  in- 
creased production  may  be  at  the  ex[)ense  of  brands 
not  so  well  known.  However,  the  Government  reports 
may  (as  the  stock  and  bond  brokers  say),  '*if,  and 
wJien,  issued,"  give  us  real  facts. 

The  matter  of  big  values  in  v'igars  seems  to  main- 
tain an  important  i)osition  in  cigar  production  figures, 
Sucli  firms  are  keeping  their  employment  figures  up 
to  a  definite  standard  and  this  in  itkelf  iudkut^^  Um 
Ntrong  support  of  the  consumer. 

On  the  other  liand  we  hear  many  erItiMsms  of  the 
lack  of  small  sizes  priced  at  the  pre-war  dencmiina- 
tiou  which  used  to  Ix*,  according  to  stati«tkSy  about 
W)  per  cent,  of  the  annual  production. 

In  any  ovmt  It  is  a  matter  of  congratulation  t# 
know  that  the  cigar  business  seems  to  be  on  the  up- 
\\ard  trenii  with  Um  fW4t  majority  of  iarge-sttlUjig 
brands. 

^  There  is  a  noticeable  conceni ration  of  production 
which  seems  absolutelv  necessarv  in  oi<ler  to  meet  tiie 
iigher  pro<hict;on  costs  wliich  Inne  been  a  source  of 
worriment   to  every  manufacturer  this  year. 

Retailers  seem  encouraged  with  an  increased  de- 
inand  not  oidy  in  the  box  trade  bui  in  the  counter  sale.s 
as  well.  It  is  no  doubt  an  advant x  sign  of  better  bus- 
iness  in  all  lines  of  industrv. 

As  was  pertinently  statwl  by  a  krRc  retaikr  Mih 
the  other  da^  *'The  broker  today  is  getting  the  great- 
<**t  values  evoi*  offers  In  cigars,  ttinsidering  present 
('•niditions.'* 

It  is  up  to  the  **live*'  retailer  to  capitalize  this 
fi^^t  and  profit  thereby. 


F  ALL  the  theories  advanced  regarding  the 

lethargy  of  the  cigar  business,  a  manufacturer 

l)rought  one  to  our  attention  last  week  that 

has  a  higli  degree  of  merit  in  our  opinion. 

Unfortunately,   a    logical    solutioii    of   the    particular 

problem  does  not  seem  pro1>able  inune<liately. 

Tliis  manufacturer  states  thai  the  price-cutting  of 
liopular  and  nationally  known  brands  bv  chain  stores, 
drug  stores  and  junk  shops  lias  materiallv  affected  not 
only  bnind  distribution,  but  has  reduced  the  possibil- 
ities of  increasing  the  popularity  of  the  cigar. 

His  argument  is  that  many  retailers  refuse  to 
handle  brands  which  have  come  uiider  the  price-cutter's 
axe,  particularly  if  the  price-cutter  is  in  the  same  lo- 
cality as  his  store.  The  dialer  falls  back  on  brands  not 
so  well  known  and  loses  trade.  Like  the  cigar  manu- 
facturers who  are  unable  to  meet  competition,  the  re- 
tailer withdraws  from  the  cigar  business,  thus  redu^ 
ing  the  number  of  places  displaying  and  selling  cigars. 
There  is  no  doubt  that  the  ])opularitv  of  the  ci- 
gar has  Iwen  due  in  a  great  measure  to  the  fact  that 
one  could  be  purcliased  almost  anywhere.  As  it  be- 
W)mes  less  convenient  for  the  smoker  to  buy  a  cigar  at 
the  time  when  he  feels  tlie  desire  to  smoke,  he  smokes 
fewer  cigars.  Multiplv  this  bv  thousands  aiul  thou- 
sands throughout  the  United  States,  and  it  is  easy  tri 
STO  why  cigar  smoking  is  not  making  rapid  strides. 

There  certainly  must  be  a  legitimate  method  to 
either  stop  this  price-cutting  or  to  keep  the  brands 
out  of  the  hands  of  such  unscruouhms  dealers.  In 
our  mind  the  solution  is  in  the  hands  of  the  cigar  man- 
ufacturers, and  wlien  that  ideal  state  is  reached  wliem 
the  cigar  manufacturers  can  sit  down,  together  with  a 
feeling  of  implicit  confidence  in  wc4i  other,  the  ])rol^ 
lem  will  1^  at  an  end. 


LA 


ADDITTONS  TO  TOBACCO  SHOW 
EXHIBITORS 
Liggett  &*  Myers. 
American  Uiirar  Co. 
Hanburger  Bros. 
Otto  Eisenlohr  ^'  Bros. 
United  States  ToImioto  J^irn^, 
Harry  Pjpchaska. 


8 


44th  year 


THE  TOBACCO  WORLD 


September  1,  1.924 


September  1,  1924 


THE)  TOBACCO  WORLD 


-  44th  year 


f   >■ .  ^  > 


DETROIT 


Detroit  to  Have  Another  Large  Downtown  Hotel— Webster 

Cigar  Co.  Running  to  Capacity— J.  B.  Thatcher  on 

Western  Trip— Mazer-Cressman  Products  Enjoy 

Big  Sale— Many  Out-of-Town  Visitors 


Detroit,  Mich.,  August  24,  1924 
BrSlXK.SS  boom  is  seen  ahead  tor  l^etroit. 
The  construction  indnstrv  has  played  an  im- 
portant  part  in  the  city's  business    and  mi  - 
ions  of  dollars. have  been  expended  upon  ail 
tvpe.  of  construction  in  Detroit  and  throughout  Mich- 
cmn  during  the  last  vear,  and  the  volume  stdl  contm- 
fes  to  siow.    Building  at  this  time  has  many  advan- 
ta^es  prices  for  almost  all  material  has  been  reducecj 
KAe  last  twelve  months,    ^^aboy s  tJ- 
efficient,  and  great  prosperity  is  l>^edicte<   to    <^^^J^^^ 
Detroit  within  the  next  year  will  have  anotUci 
hu-e  downtown  hotel,  according  to  the  report  o    11. 
William  Klare,  manager  of  the  Htatler  Rote  .     It  i« 
saed  that  construction   of  the   new   Statler   Hotel 
tll'U  Avenue  and  High  Street    is  a ssu reel  un- 
der E.  M.  Statler's  present  plans.     The  new   ^tatiei , 
is  understood,  will  1>o  twenty  stories  high  amlvMll 
be  one  of  the  most  elaborate  aud  coiwlfito  hotel  slruc- 

^""rdi^l^^lJ-  at  the  Wob^tor  Cigar  (•onM>any's 
plant  on  Grandv  Avenue,  the  other  ^^ay,  to  sa> 
^'  Towdv-  to  Mr.  Samuel  Gilbert  presiden  of  t  e 
Webster  Cigar  Company,  and  the  Otto  K'-^^^^l-l^.^';.  U" 
coniorated  Mr.  Gilbert  had  ust  arrive<l  tn.m  Phila- 
lel^ la  id  I  fnund  him  very  busy  with  his  .morning 
ma  and  the  manv  details  that  require  his  attention 
Mr  Gilbert  h^.ked  the  picture  of  health,  and  said  he 
was    n  the  pink  of  condition.    When  T  remarked  tha 

H  was  looking  younger  than  usual  .  he  informed 
nu.  that  it  was  hard  work  that  kept  him  young.  1 
makes  no  difference  how  busy  he  may  l>e  or  the  amoui^ 
of  work  ahead  of  him,  Mr.  Gilbert  alwa^:s  has  a  few 
minutes  for  the  trade  pai>er  representatives  and  t  e 
manv  salesmen  who  call  on  Inni  daily.  Mi.  G  Mt 
states  the  business  on  -^^ebster-  cigars  to  be  bete 
than  ever  and  that  he  is  very  optimistic  regarding 
M.e  futuiv  of  his  brand.     ITi.  i)lants  are  running  to 

rull    capacitv   i>u   in-oduetion,  with   humidor«   empty. 

Mr    GilWrt 'states  he  will  have  s<»me  verv  important 

.nnionncements  to  make  to  the  trade  within  the  near 

'"^"Members  of  the  Traffic  Chib  of  I^tfolt  will  have 
their  third  annual  barbecue  and  outing,  on  Saturday, 
S..i)temlwr  6,  at  the  Detroit  Creamery  Farm,  on  Gra- 
tiot Avenue  near  !^rt.  Clemens.  TTennan  Liel>erman, 
<,f  the  Central  Cigar  Company,  chairman  of  tbe  en- 
t.Mtainment  committee,  predicts  the  barbecue  outing 
tl.is  vear  will  be  bigger  and  better  than  ever  before. 


and  the  finest  eats.  Beef,  tender  and  juicy,  hot  right 
ot¥  the  burning  coals,  gi'een  corn,  a  yard  long  and 
i)lentv  of  butter,  red  ripe  tomatoes,  cabbage  and  po- 
tatoe's,  watermelons,  coffee  and  ice  cream  in  abund- 
ance.    There  will  be  plenty  of  amusement  including 

a  tine  band  concert. 

H  B  Vaughan,  of  Rosenthal  Brothers,  maiiutac- 
turers' of  *  the  famous  *'R.  B.''  cigars,  has  l^en  witli 
us  for  the  past  few  weeks  boosting  thesale  of  tlie  m 
H  '*  cigar,  working  with  the  sales  staff  of  Charles  1^. 
Becker,  local  distributor  of  the  Rosenthal  product. 

William  McDonald,  western  representative  for  M. 
V  Minden  Companv,  Incorporated,  worked  the  trade 
here  last  week.  William  reports  the  sale  on  Bon- 
,,uet  de  Paris''  cigars  to  be  very  good  in  the  Motor 
City  and  the  brand  enjoys  a  good  distribution  in  the 

best  stores.  ^^  .       .. 

George  Becker,  the  clear  Havana  expert  nl 
Grosvenor  Nicholas  &  Company,  New  York,  N.  ^ .,  ha> 
been  with  us  for  a  few  days  looking  over  trade  con- 
ditions. The  Dynamic  City  is  like  home  to  George 
and  the  trade  is  alwavs  glad  to  see  him.  His  won- 
derful personalitv  and  fine  line  of  imported  cigars  com- 
bined with  his  wonderful  salesmanship,  carries  hiitt 
over  the  road  in  wonderful  shape.  During  his  stay 
lu're  he  booked  many  nice  orders  for  early  tall  sliip 

ments.  «  ,»      *         •        t>  ^ 

President  John  B.  Thatcher,  of  tbe  American  Box 
Supplv  Companv,  left  last  week  for  Chicago  and  tlio 
Northwest.  President  Thatcher  will  l)e  away  for  sev- 
eral months,  calling  on  the  trade.  His  trip  will  take 
him  as  far  as  the  Pacific  Coast.  ^ 

Frank  D.  Patton,  western  representative  tor  boii* 
znless  k  Sanchez,  Jacksonville,  Fla.,  called  on  the  tra«le 
here  last  week.  Frank  reports  his  brand  as  being  ni 
a  very  healthy  condition  in  the  various  sections  of  li!> 

ti-rritoi-A'.  ^   ^.         .» 

Herb  V.  Mesick,  Middle  West  representative  ot 
Cucsta  R^'V  &  Co.,  Tampa,  Fla.,  was  with  us  for  :« 
few  daVs  last  week  looking  (»ver  condititms  regardmir 
his  brand  in  our  citv.  The  Charles  F.  Becker  (  oin- 
panv  $m  the  local  distributors  for  the  Cuesta,  Rev  >Jc 
Cn.'oroducts,  which  enjoy  a  very  fine  sale  here.  ^  ^ 
Viee-President  Tom  ^Vtonroe,  of  the  Speitz  (  ig;^ 
Companv,  is  on  an  extended  trip  through  the  State  m 
11,(.  interest  of  **Robert  Emmet'^  cigars.  Tom  repoHft 
»iis  brand  as  showing  real  speed  in  all  sections  of  tiie 
State.     Th«  **Robert  ikamet''  ci^r  needa  no  int'  »- 

(Continued  on  Page  16) 


rij- 


September  1,  1924. 

N  a  pre\ious  article  in  tlie  Tobacco  World,  on 
the  subject  of  merchandising  methods,  the 
writer  advocated  greater  co-operation  be- 
tween the  jobber  and  manufacturer,  and  with 
present  business  conditions,  and  prices  of  raw  mate- 
rials advancing  instead  of  declining,  and  increaseil 
general  manufacturing  costs,  it  becomes  imperative 
that  the  manufacturers  and  jobbers  come  to  a  thor- 
ough understanding  and  that  they  devise  means  for 
the  jiractice  of  every  economy  ]n'acticable. 

The  consumer  is  always  clamoring  for  cigars  of 
l>etter  quality  for  the  same  price,  and  the  manufac- 
turer and  jobber  have  been  working  on  an  insufficient 
margin  of  profit  in  their  endeavor  to  meet  this  de- 
mand. 

To  afford  the  manufacturer  and  jobber  greater 
l»rofits,  and  put  their  profits  on  a  legitimate  basis,  they 
will  be  obliged  to  realize  that  with  the  present  mer- 
chandising methods  there  are  too  many  leakages  and 
(•xj)enses  tliat  must  be  eliminated. 

This  is  clearlv  demonstrated  bv  the  fact  that  the 

■  « 

nrdinary  jobl>er  figures  his  overhead  at  alxiut  fifteen 
to  eighteen  per  cent.,  and  his  discount  from  the  manu- 
facturer varies  from  twelve  to  fourteen  i>er  cent.,  and 
also  from  the  fact  that  numbers  or  manufacturers 
liave  been  forced  to  discontinue  manufacturing  from 
lack  of  profits,  principally. 

In  making  a  connection  with  a  jobber,  for  dis- 
trihution  of  his  product,  the  manufacturer  should 
make  it  a  ])ractice  to  present  these  facts  to  the  job- 
ber in  such  a  manner  that  the  jobber  will  realize  that 
:l  is  for  his  benefit  as  well  as  the  manufacturer 'a,  that 
•>ueh  economies  be  adopted. 

The  writer,  in  talking  recently  on  this   subject, 

with  some  of  the  leading  manufacturers  and  joblxM's, 

in  different  sections  of  the  East  and  Middle  West,  find 

:liey  thoroughly  agree  that  the  expense  attached  Ut  the 

iiissionary  work  being  done  hy  a  great  many  manu- 

I'acturers  slnmld  be  eliminated.     The  sales  managers 

•f  the  jobbing  houses  should  inculcate  in  the  minds  of 

lieir   salesmen    the    i)roper   enthusiasm    and   present 

ales  talks  pertaining  to  the  various  lines  they  handle, 

o  that  their  salesmen  would  exercise  genuine  sales  ef- 

orts,  which  would  be  reflected  in  the  increa.sed  amount 

"f  business  secured. 

^fany   large   manufacturing  concerns   of   various 

•  iiies,  have   instituted   schools  which  they  have  their 

alesmen   attend   and   where   the   salesmen  are   thor- 

ughly  instructed  in  merchandising  methods,  and  how 


to  meet  the  various  problems  that  they  will  have  con- 
fronting them  in  their  efforts  to  make  sales,  and  how 
to  solve  and  confront  these  conditions. 

It  is  thoroughly  practical  for  the  cigar  jobbers, 
with  the  co-operation  of  the  manufacturer's  sales  de- 
partment, to  have  the  jobber's  salesmen  meet  at  speci- 
fied times  and  be  instructed  in  and  discuss  the  vari- 
ous problems  they  may  be  confronted  with. 

The  jobber's  salesmen,  in  many  instances,  are  not 
familiar  with  the  many  manufacturing  operations  and 
the  manner  in  which  tobacco  must  be  handled  and 
treated  to  properly  manufacture  cigars.  It  is  abso- 
lutely necessary  that  such  information  be  given  them 
in  the  proper  way,  and  this  can  be  accomplished  by 
talks  given  by  the  factory  man  with  first  hand  infor- 
mation. 

The  manufacturer's  sales  force  should  therefore 
he  made  up  of  men  thoroughly  schooled  and  instructed 
in  the  methods  of  manufacturing  as  adopted  by  his 
house,  and  be  capable  of  imparting  interesting  and  in- 
structive information  to  the  jobber's  salesmen,  when 
he  visits  the  jobbers  in  his  territorv. 

This  information  will  naturallv  find  its  wav,  with 
interest  to  the  retailers  and  eventually  to  the  consum- 
ers, and  will  bo  I  he  means  of  creating  new  cigar  smok- 
ers as  well  as  retaining  the  enthusiasm  and  custom  of 
tlie  present  cigar  smokers. 

The  manufacturer  is,  and  has  been,  piifrtiR^^ 
window  display  ami  other  advertising  material  of  a  na- 
ture that  principally  shows  a  cigar  or  a  box  of  cigars 
with  or  withcmt  a  pictorial  scene  of  a  tobacco  ])lanta- 
tion  as  depicted  by  a  lithograph  nrtist  who  never  saw 
a  field  of  tobacco  growing. 

This  advertising  material  has  been  sMpped  fb  the 
jobber  and  in  many  instances,  only  a  small  part  of  it 
has  been  used  and  distriliuted  by  the  jobl>er.  The  job- 
ber must  be  made  to  realize  that  this  waste  of  adver- 
tising material  adds  greatly  to  the  overhead  of  the 
manufacturer;  that  his  co-operation  in  the  distribu- 
tion of  a<lvei1ising  material,  and  his  care  in  its  han- 
dling is  absolutely  necessary,  and  if  he  handles  this 
material  in  a  proper  manner  it  will  eventually  show  a 
profit  t(»  him  as  well  as  to  the  manufacturer. 

The  movement  towards  the  creation  of  a  gen- 
eral fund  for  the  advertising  of  ihe  cigar  industry  na- 
tionally, thus  bringing  forth  many  good  reasons  why 
ligars  should  he  smoked,  has  great  merit  and  sliotild 
have  the  support  of  every  cigar  manufacturer. 

Thi«  campaign  will  no  doubt  be  carried  oat 
through  the  medium  of  newspapers,  magazines   and 


10 


44th  year 


THE  TOBACCO  WORLD 


September  1,  1924 


September  1,  1924 


THE  TOBACCO  WORLD 


..44th..year 


11 


trade  papers.  The  manufacturer  can  individually  give 
Jreat^support  to  this  campaign  by  the  adoption  and 
freation  in  his  individual  window  display,  and  other 
adverdsing,  of  interesting  and  instructive  pictonal  ad 
reading  matter,  actual  reproductions  of  tanning  ana 
curing  a.?d  packing  of  tobaccos  of  various  sections  as 
wel  las  of  the  manv  manufacturing  processes  to  show 
S  tell  he  consumer  how  tobacco  is  raised,  cured  and 
h  .Klled.  It  is  surprising  how  many  men  have 
knowledge  whateAer  of  the  intricacies  of  the  cigai  u 
dustrv  an.l  great  interest  in  cigars  as  a  commoditv 

""'  S  men'oMt  mitod  States  and  especially  the 
coming  generations  should  be  forcibly  tol.l  by  the  n.an- 
uCturers,  through  the  advertising  mediums  they  use 
why  tl  ev  should  smoke  cigars.  There  are  nian.v  good 
rtasons'and  the  industry  in  a  very  shor  time  xvould 
arrh?  at  a  healthv  and  profitable  condition,  where  it 
ri^htfuUv  belongs,-  and  show  steadily  •-;;<'««{!;^/^; 
sumption,  instea.l  of  a  retrograde  movement  that  has 
been  in  evidence  in  recent  years.  ,    .         ,, 

"After  all.  nothing  satisfies  like  a  goo.l  cigar. 

♦J .    R» 


GBOBGE  MAINARDY  ENTERS  TIRE  MANUFAC 

TURING  FIELD 
\n  entfreK  new  plan  for  maiiufacturiiiu:  and  sell- 
h,^  futmnobilo  tires;  is  forecast  by  the  recently  or- 
'nmized  Mainardv  RuV>1km'  Company. 
"This  new  plan  is  the  combined  work  ot  experi- 
enced tire  manufacturers  and  expert  tire  merchandis- 
im^  and  a^lvertisinoj  men.  ,  i         i      .# 

^  The  product  is  represented  r>y  several  ^^r^^f^ 
tires.  Ail  are  of  standard  quabtication,  and  *lt  ©^ 
lov  iarjre  patronage  in  local  tields. 
^  '  The  plan  presents  many  logical  anc  much  needed 
economies,  both  in  manufacturino  and  <J^^trd.^^;;;''  "J 
tires.     Tt  promises  enormous  savins:s  m  ^  W»  III*. 

^*'"'o^L  E.  ^rainardy,  for  many  years  mmcjm 
with  The^Vmerican  Tobacco  Company  and  one  of  m© 
best  known  merchandising  and  adv^rtomg  meu  m  the 

^''''^i.;.^J^.'^^t^      and  pumn^.'  i;;.-^ 

sentatives  will  be  interested  to  know  that  Mr  ^  a  n^ 
ardv  has  embarked  in  a  s?reat  business  of  hi>  ovv»n 
whidi  will  give  him  a  still  greater  opi^-rtum  .v  to  ex- 
pros  the  w^^  wlealst  aimm^  the  basis  of  hi.  da>  » 

'^''%T,  ^TaiTinrifv  is  gotug  to  do  a  needed  public  i<4» 
->in  a  line  of  maiiufacturing  which  affects  the  p'>cke^ 
book  of  nearly  everybody.  America  ^^f^'}'^^^'^ 
good  deal  about  ^Mr.  Mainardy's  new  busmesfr^-la  it« 
profit  and  satisfaction. 

CONGRESS  TAKES  OVER  HOLDINGS  OF  MAX 

GANS'  SONS 
Another  development  in  the  cigar  industry  in  tlw 
i  nterest  of  economy  is  tlmt  of  the  a))sorbing  of  the  boW- 
inu-H  of  Max  (Jans'  Sons  t)v  the  Congress  Cigar  (  oia^ 
paliv.  Messrs.  Robert  and  Charles  dans  have  also  been 
added  to  the  staff  of  the  (\)ngress  Company,  and  wi  l 
in  the  future  use  their  extensive  experience  and  knowh 
edge  in  the  Porto  Hican  I.eaf  for  the  a<lvantag(»  ot  the 
C*»mgross  Company. 

MITCHELL  RETURNS  FROM  VACATION 
Mr.  Mitchell,  ^  the  firm  of  T.  H.^  Hwt^A  Com- 
panr.  has  returned  from  a  vacation  trip  to  Montreal 
and*  the  Saguenay  River. 


EISENLOHR  TO  ABSORB  WEBSTER  COMPANY 

No  Change  in  Personnel 
At  a  special  meeting  of  the  common  stockholders 
of  Otto  Eisenlohr  &  Brothers,  Incorporated,  held  at  the 
offices  of  the  company,  932-934  Market  Street,  Phi  a - 
delphia,  at  12.30  eastern  standard  time,  August  2/th, 
the  purchase  of  the  entire  capital  stock  of  the  VVebster 
C'io^ar   Companv   was   confirmed.      This   consolidation 
win  put  two  foi-midable  companies  under  one  manage- 
ment   and  will  tend  toward  an  expansion  of  business 
for   all   brands   concerned.      -(^inco"  has     or  many 
vears  been  a  leading  cigar  in  its  class,  and  the     A\  el)- 
ster"  is  likewise  nationally  known  m  dass  (    goods. 
Otto  Eisenlohr  &  Brothers  will  henceforth  (  istrit)- 
ute    ''Webster"   cigars    in    the    Philadelphia    district 
through  their  regular  retail  sales  force    and  this  un- 
(loubtedlv  will  mean  greater  expansion  for  the  brand 
in    the    Philadelphia    market.      Distributors    tor    tlie 
-Webster"  cio-ar  will  continue  to  address  their  corre- 
spondence and'transact  their  business  with  the  Detroit 
office,  the  same  as  formerly,  and  the  manutacturing 
of  this  cigar  \n111  continue  in  the  origma    plants.    All 
-(^inco"  and  -Henrietta"  business  will  continue  to 
be  transacted  direct   with   the    Philadelphia   office   at 
9:]2  ^[arket  Street,  the  same  as  formerly. 

aiie  purchase  of  the  Webster  (  igar  (  ompany 
does  not  in  anv  way  change  the  official  personnel  of  the 
Eisenlohr  organization.     The  officers  will  remain  as 

follows:  .  ,.  ^1      u        1 

Ben  K.  Lichtv,  chairman  ot  the  board; 
S  T.  Gilbert,  president  and  general  manap^r^ 
C.  Harn-  Eimerbrink,  \nce-president ; 
John  J.' R(>gers,  vice-president: 
K   G  Cunningham,  secretary  and  treasurer. 
a' hint  of  this  mersrer  had  already  spread  amimlf 
the  trade,  and  through  these  rumors,  manv  favorable 
reports  have  come  to  the  offices  of  Otto  Eisenlohr  & 
Brothers,  and  everytliing  points  towanl  a  a^-eat  busH 
ness  on   the  -Webster,"  "Cinco"  and   -TIenrietta 
brands  in  the  immediate  future.     At  the  present  tim^ 
all    three   brands   are   oversold,   and   everv   effort    at 
present  is  being  put  on  increasetl  v>i"^>duction. 


ANOTHER  ROBBER  SUSPECT  HELD 
An  aftermath  to  the  robl>ery  of  the  hcmie  of  J.  P. 
Stephano,  the  cigarette  manufacturer  at  Elkins  Park, 
a  short  time  ago  developed  last  week  when  detectives 
arrested  John  Walsh,  of  North  Twelfth  Street,  this 
eity,  and  charged  him  with  being  implicated  in  the  rob- 
bery. The  detectives  had  lx»en  looking  for  Walsh  ever 
since  the  robbery  occurred* 


CLAUDE  TURNER  TO  B(^T  •TUVAl-* 

Claude  E.  Turner,  recently  general  manager  of 
the  Salvador  Rodriguez  firm,  has  joined  the  forces  of 
Marcelino  Perez  &  (^)mpany,  and  will  probably  cover 
the  western  territorv  in  the  interest  of  the  well-known 
-Tuval,"  "Count  Ponchartrain"  and  other  braucb  m 
the  firm. 


WBINSTEIN  JOtlfS  «LA  WA^m^ 

Maurice  Weinstein,  formerlv  office  and  credit  mnii- 
a^r  for  the  firm  of  Salvador  Rodriguez,  Incorporat*  d, 
has  joined  the  New  York  office  of  the  (Njiigress  Cigar 
Companv,  and  will  occupy  a  similar  pasition  there. 


iscovered 


secret 


1921- 

revived  Idr 
Graxiger 


1924- 

apopttUrsdler 
in3isutes->a 
lljjil,.     ^oaxter-milllon 


cx^new  richness 
from  an  old-time  process 

Made  £9r  pipes  -cut  for  pipes 
•packed  sensiUy  to  save  money 


Now  it  can  be  told.  Three  years  ago 
we  decided  to  revive  a  famous 
old  secret  method  of  mellowing  to- 
bacco — "Wellman's  Method"*,  it  was 
called. 

For  three  \ear.*He  have  been  quietly 
trying  it  out— we, and  about  a  quarter- 
million  shrewd  pipe-.-muker!i  who  <lib. 
covered  it  for  themselvts. 

No  whirlwind  campaigns,  no  "special 
offers",  no  extravagant  claims;  Granger 
Rou(:h  Cut  bus  m;Mie  pood  on  its  taste 
alone.  There  could  be  no  better  proof 
of  its  quality. 

Now  we  are  ready  to  ''tell  the  woild" 

An  extraordinary  pipe  tobacco.  "Well- 
Ban's  Method" — now  ours  exclusively 
—  not  only  mellows  tobacco,  but 
"rounds  it  out**— gives  it  a  new  la*.te. 
richer  and  milder.    There*8  no  other 


method  like  it.  nor  any  oth*  r  toba«39 
like  Granger. 

And  not  only  differently  mellowed, 
but  cut  differenth- cut  for  pipes.  The 
Rough  Cut  burns  more  slowly,  hence 
smokes  cooler  —  and  a  pipe-load  lasts 
nearly  twice  as  long. 

And  finally— notice  the  package. 

If  Granger  Rough  Cut  were  packed 
in  fancy  lithographed  tins  it  would 
cost  15  cents. 

But  wrapped  in  s-mart  heavy  foil, 
you  get  this  fuller,  I onger,eooler smoke 
ut  a  third  b  ss  cost.  Foil  instead  of 
<'<»«.tly  tin— hence  the  price. 

T«»o  good  to  be 
true?  A>k  any  man 
who  has  tried  it. 
Belter  yet— gel  out 
your  pipe! 


IOC 


GxangerR^ 


^  Poin..r  on  Tobago-   _, 


12 


44th  year 


THE  TOBACCO  WORLD 


September  1,  1924 


Seitember  1,  1924 


NEWS  FROM  CONGRESS 


Tobacco  Ranks  Fourth  in  Value  of  Exports 

X  spite  of  the  increased  production  of  tobacco 
in  many  parts  of  the  world  and  the  general 
unstabre    economic    conditions    o])taining-    in 
many  countries,   exports   of  leaf  and  manu- 
factured tobacco  from  tlie   L  nited  States  continue  to 
increase,  savs  T.  L.  Hughes,  C^iief  of  the  Tobacco  Sec- 
tion of  tlie  bureau  of  Foreign  and  Domestic  Commerce. 
Durino-  the  past  tiscal  year  the  total  value  ot  to- 
bacco exports  reached  $193,338,000  as  compared  with  ^ 
Jt;l71,018,i)00  for  the  tiscal  year  ending  June  oO,  19-0' 
advanciui,-  from  sixth  place  to  fourth  place  among  the 
total  conniKKlities   exported,   iiemg  exceeded  only   by 
raw  cotton,  mineral  oils,  and  automobdes  and  parts. 
During  the  fiscal  vear  1923-1924,  5r)7,288,000  pounds  ot 
leaf   tobacco,   valued    at   $166,441,000,    were    V-^lf/;\^; 
from  the  I'nited  States,  as  compared  with  44o,14l.,00U 
l>ounds,  valued  at  $145,625,000,  tor  1922-1923.     ihis  is 
an  increase  of  25  per  cent,  over  the  previous  year. 
During    the    live-vear    period    1910-1914,    388,284,000 
pounds   of   leaf  tobacco,   valued   at  $44,686,000,   were 
shipped  fr(mi  the  Cnited  States,  chieHy  to  l^^urope.  lu 
1922-1923  exports  of  leaf  tobacco  amounted  to  44.),142,- 
iiorrpounds,  or  an  increase  of  14.7  per  cent.,  but  due 
to  the  increase  in  price  of  tobacco  from  10  to  23  cents, 
the  value  of  our  exports  reached  the  high  ligure  ot 
$145,625,000.     The  liscal  year  of   1923-1924   shows   a 
still  furtiier  increase  of  1^5  per  cent,  iii  export  ship- 
ments over  the  preceding  year,  showing  that  the  de- 
mand for  American  tobaccos  continues  nig. 

Another  important  fact  to  he  noted  is  that  during 
t^  first  six  months  of  1924,  322,851,653  pounds  of  to- 
b«eDO  leaf  and  stems  were  shii)ped  from  the  I  mtea 
States  as  compared  witli  221,'206,832  pounds  <luring 
tie  same  period  of  1923.  This  is  an  increase  o^  4o.M 
per  wilt.  If  the  shipments  <rf  tobacco  for  the  last 
sixmontiis  of  1924,  eipial  those  of  the  tirst  six  nnmths, 
the  exports  for  1924,  will  surpass  those  ai  my  previ- 
ous year. 

A  change  has  taken  phice  in  the  types  of  tobacco 
which  constitute  these  shipments.  K^mm  January  to 
June  19^,  shipments  0i  dark-tireil  Kentucky  ana 
Tennessee  t<»talled  73,451,000  pounds,  which  was  33  per 
cent,  of  the  entire  (luantity  ot  leaf  tobacco  exportedi 
d^wtlo  tobacco  of  the' bright  Hue-cured  variety 
amounted  to  57,092,000  i)(>unds  or  25  per  cent.,  while 
M,7l»,iXW  pounds  or  15  ])er  cent,  was  dark  \  irginia 
toba^v.  lu  19^,  wnditions  were  reversed,  cigarette 
tobacco  to  the  amount  (.f  142,705,000  pounds  eon- 
stitutinu'  -1-4  per  cent,  of  tiie  total  shipments,  dark- 
fired  Ki'iituckv  and  Tennessee  occupying  second  pla^ 
with  91,886,000  pounds  <»r  28  per  cent.  Shipments  of 
Burlev  increased,  but  with  the  exception  of  dark  \  ir- 
ginia,* which  decreased  50  JWV  cent.,  other  types  ot 
tolmcco  leniained  practically  the  same. 

8hii>metit«  of  cigarettes  totalled  5,827,470,(M)0  dur- 
ing  the  first  six  mcmths  of  1924,  m  compared  with 
5^^18,357,000  during  the  same  pericd  in  W23,  with  a 
decrease  in  value  from  $ll,t)57,517  in  1923  to  $10,6;)3,- 
244  in  1M4. 

Europe  and  Asia  continue  to  te  the  lar^«t  mar- 
kets for  ABtteriwii  tobaccos,  Tlie  quantities  of  the 
various  tv])es  of  tobacco  exported  from  tlie  Tnited 
Btates  diiring  the  first  six  months  of  1924,  together 


with  the  principal  countries  of  destination  are  given 

below  I  ^ 

Bright  Hue-cured  exports  amounted  to  142,705,000 
i>ornds,'of  which  33  per  cent,  was  shipped  to  England, 
2S  per  cent,  to  diina,  9.9  per  cent,  to  Germany,  1.).6 
per  cent,  to  the  Netherlands,  4  per  cent,  to  C'anacla, 
5  per  cent,  to  Japan  and  6.7  per  cent,  to  Australia. 
Shipments  of  1,000,000  to  1,500,000  pounds,  which  is  a 
verv  small  percentage  of  the  total,  were  made  to  Bel- 
"iuin,  Denmark,  Ireland  and  British  India. 

Burlev  shipments  totalled  4,609,000  pounds,  ot 
which  20  per  cent,  each  was  shii)ped  to  France  and 
Portugal,  14  per  cent,  to  the  Netherlands,  13.5  per 
cent.  To  Belgium  and  12  per  cent,  to  England. 

Dark-fired  Kentucky  and  Tennessee  91,886,000 
pounds  exported,  of  which  Spain  received  15  per  cent., 
France  17  per  cent.,  Italy  and  the  United  Kingdom 
each  12  per  cent.,  Germany  10.7  per  cent.,  Belgium  10 
per  cent,  and  British  West  Africa  2  per  cent. 

Dark  Virginia  16,974,000  ])ounds,  of  which  the 
United  Kingdom  received  27  per  cent.,  Germany  14 
per  cent.,  the  Netherlands  11.6  per  cent.,  Australia  10.7 
per  cent.,  Canada  and  Sweden  each  6  per  cent. 

!^Iarvland  and  Ohio  5,281,000  pounds  exported,  of 
which  42.6  per  cent,  was  shipped  to  the  Netherlands, 
and  31.7  per  cent,  to  France. 

Green  River  (Pryor)  10,238,000  pounds  exportedt 
of  which  47  per  cent,  went  to  the  United  Kingdom,  21 
Tier  cent,  to  the  Netherlands  and  19  per  cent,  to  China. 

Cigar  leaf  1,239,696  pounds,  of  which  76  iier  cen^ 
was  exT)orted  to  the  Netherlands. 

This  poi-travs  the  value  of  foreign  trade  to  the 
successful  marketing  of  the  entire  tobacco  crop  and 
the  extent  to  which  it  affects  the  producer  of  tobacco 
mav  be  visualized  by  the  fact  that  with  the  present 
level  of  exports  every  farm  on  which  tobacco  is  grown 
wmmercially,  were  the  jrross  returns  divided  equally, 
would  receive  abcn^  i430. 

f.  f.  C.  Charges  More  Resale  Price  MaihtfefUW» 
The  maintenance  of  uniform  resale  prices  of  m 
gars,  cigarettes  an<l  other  tobacco  products  as  a  re- 
sult of  an  agreement  entere<l  into  between  the  Ameri- 
oau  Tobacco  (^onipany.  P.  Lorillard  (\>mpany,  Incor- 
pnrated,  and  the  Liggett  &  ^ryers  Tobacco  Company, 
and  the  West  Virginia  AVholesale  Grocers*  Associa- 
tion, is  charged  iu  a  cojBiplaiiit  of  the  Federal  Trade 
Commission.  «,      , 

According  to  the  citatitifl  of  the  Federal  Trade 
Commission,  tiie  association  and  it«  members,  consist- 
ing of  wholesalers  and  .joblKM-s  of  groceries,  tobacco 
products,  etc.,  entered  into  an  agreement,  combination 
and  cons|>iracy  to  fix  uniform  discounts  or  prices  at 
which  tol)acco  products  should  thereafter  1^  sold  hy 
thein  and  their  competitors.  It  i»  alleged  also  that 
ilie  three  tobacco  manufacturers  named  in  the  com- 
I  plaint  acceded  to  and  .joined  in  t^  conspiracy  and 
gave  assistance  towards  it«  accomplishment  of  ]mr- 
po»e.  The  crnnplaint  states  that  these  manufacturers 
discontinued  and  refused  t(»  sell  to  certain  .jobbers  who 
were  competitors  of  the  jobbers  named  in  the  com- 
|>laint  and  who  sold  tobacco  T>roducts  at  iinces  less 
than  those  agreed  upon  and  fixed  by  the  association 
and  its  members. 

{Continued  on  Page  IS) 


Say  You  Saw  It  in  The  Tobacco  World 


44th  vear 


13 


A  Name  You  Know 


with  a  reputation  main- 
tained by  the  world's 
largest  manufacturer 
of  High  Grade  Cigars. 


ci^arjiouU  like 


14 


44  th.  year 


THE  TOBApCO  WOKLD 


SeptembtM-.  1 ,  1924 


=<^^'^X> 


Business  Buildhig 

By  a  Trained  Business  Man  Aim 

Advertiser 

WRITTEN  eSPECIAUY  FOR    THE  IWBftGCO  WORLD   BfA.tB  - 

AU.  aiSHTS  RtSIRVCO 


T  does  beat  all  creation  how  the  different  lines 
of  business  are  getting  together  on  co-opera- 
tive work.  And  they  give  visible  expression 
to  this  by  co-operative  advertising. 

They  do  it  through  their  trade  associations. 

They  raise  a  fund  among  the  manufacturers  any- 
where from  a  hundred  thou  to  two  million,  and  then 
the  association  advertises,  let  us  say,  cigars. 

They  simply  tell  the  public  why  they  should  smoke 
cigars,  the  pleasure  and  benefits  to  be  derived  there- 
from, and  ask  them  to  go  to  their  retailers  to  buy — 
and  to  buv  bv  the  box. 

Thev  don't  mention  the  brand  of  anv  manufac- 
turer,  or  boom  any  one  make — just  cigars  as  a  whole. 
At  first  the  public  pays  scant  attention  to  the  adver- 
tisements, but  gradually  it  begins  to  take  notice,  and 
then  it  Ix'gins  to  be  influenced  and  to  favor  cigars  more 
than  before.  (Jradually  this  interest  grows,  and  soon 
there  is  a  marked  and  substantial  increase  in  cigar 
purchases  and  the  a<lvertising  becomes  a  success. 

So  many  lines  of  business  have  done  this,  and 
such  a  large  proportion  have  been  well  rewarded  for 
the  expenditure,  that  it  will  be  entirely  in  order  for 
you  to  help  create  an  interest  and  a  sentiment  for  the 
cigar  trade  t(»  do  the  same. 

You  mav  think  that  vour  influence  is  smjdl,  but  if 
ever\'  man  of  you  should  push  it  along  with  your  good 
tongue  it  would  help  mightily. 

t|J    «$l    Cj) 

I  know  a  count rv  retailer,  and  a  sorrv  man  is  he. 
He  had  a  little  old  store  on  the  main  street  of  a  little 
quiet  to\^ni.  Me  rented  it,  for  the  rent  was  sinfully 
low  and  there  was  no  temptation  to  buy. 

But  this  is  a  world  of  change. 

Change  hit  this  town.  It  woke  up,  yawned, 
«tretche«l,  and  got  busy.  A  few  long-headed  visioned 
men  saw  what  was  coming,  but  my  fiiend  didn't.  He 
could  have  bought  the  property  for  a  soug^  l^lt  he  kept 
still  as  a  kid  iu  the  pantry. 

Came  then  a  chain  store  man,  bought  fhe  property 
over  his  head,  turned  him  out,  ripped  out  the  front, 
remade  the  store  for  a  trilling  sum  and  did  a  thriyi^ng 
business* 

Thew  wasn^  another  store  on  the  main  street  and 
today  my  friend  is  raising  chickens,  and  doing  pretty 
poorly  at  that. 

•  The  whole  country  ir  taking  an  upward  step.  Live 
towns  are  becoming  livelier,  w»matose  towns  are  waking 
up.'  Rents  and  prices  of  many  business  pla^s  are 
skyhooting. 

I  ain't  handing  out  any  advice  on  the  subject,  but 
I  am  saving,  **peel  vour  weather  eve"  ami  don*t  nod 
m  your  chair  when  you  should  \m  awake. 


Good-bve  Summer.  Welcome  Fall.  AVe  welcome 
vou  right  heartily,  M  r.  Fall,  and  we  expect  much  from 
Vou.    Oh,  ver\'  much !    And  with  right  good  reason. 

We  have  helped  clear  up  the  financial  tangle  of 
Ohl  Europe.  Their  belts  are  being  put  on  fast  pulleys 
and  thev  are  beginning  to  holler  to  us  for  a  million 
things  they  want.  It's  going  to  keep  our  factories  on 
the  lively  hum. 

Theii  we  have  improved  our  machinery  so  won- 
derfully—got it  so  automatic,  so  rapid,  such  a  pro- 
ducer that  we  can  continue  paying  high  wages  and  still 
turn  out  goods  to  compete  successfully  in  the  world 
markets.  Wages  may  drop  a  leetle,  to  be  sure,  but 
they  will  remain  high,  and  that  means  large  buying  and 
employment,  and  prosperity  for  everybody. 

We  have  good  candidates,  so  whichever  side  wins 
our  country-  is  in  safe  hands. 

Therefore  the  days  you  are  bringing  look  good  and 
bright,  ^fr.  Fall.  We  want  you  to  make  good  and 
we'll  work  like  good  fellows  to  do  our  part. 

We  know  if  any  of  us  are  lazy,  or  sluggards,  or 
stand-stillers,  or  good-enough  chaps,  that  well  get  a 
ticket  on  the  schute.  So  we  are  going  to  read  this 
P>usiness  Building  Depai-tment  and  take  its  hints,  act 
on  its  suggestions,  follow  its  advice,  and  get  in  on  the 
good  days  and  the  good  things  that  are  on  the  way. 
Ain't  it  «>t 

^^^^^m  m^B^m  wi^^^^ 

CS3     Cj}     CJ! 

A  word  to  traveling  salesmen: 

You've  gotta  <lo  more  than  sell  goods  hereafter. 
YouVe  gotta  "render  service."  You  must  help  the 
retailer  sell.     You  must  help  him  enlarge  his  market. 

You  have  a  number  of  customers  who  are  up  to 
the  minute  in  their  methods.  They  are  large  distribu- 
tors and  are  prosperous.  You  have  many  retailers 
who  are  dragging  along  ten  years  behind  the  times. 
Poor  devils,  they  are  poor  indeed. 

They  are  good  fellows,  only  they  never  caught  the 
•*8])irit  ot*  progress.*'  They  want  waking  up.  It  is 
your  duty  to  waken  them,  ¥^r  Itoss  told  me  so,  and 
1  pass  it  on  to  you. 

Tell  the  slow  chaps  about  your  good  customers. 
ITow  they  trim  their  windows,  how  they  paint  the 
front  of  their  stores,  how  they  let  in  all  the  light  pos- 
sible, how  they  arrange  their  counters,  their  show 
cases,  their  different  lines  of  goo<ls,  how  they  buy  with 
^re  and  skill,  how  careful  they  are  in  selections,  how 
they  practice  the  art  of  selling,  how  well  groomed  wul 
neat  they  are.    These  and  a  thousand  other  things. 

Don 't  stop  telling  them  once,  but  kee])  it  up  for  a 
hundred  years  or  so.  And  don't  8t<»p  at  talking.  Shed 
your  coat  and  **show  them." 

(Continued  on  Page  24) 


Si^tember  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


T^HIS  Adage  could  easily  have  been 
conceived  to  commend  the  use  of 
Spanish  Cedar  Cigar  Boxes  for  Good 
Cigars. 

SPANISH  CEDAR  is  by  natural  se- 
lection the  one  material  that  supplies 
every  essential  requirement  for  the 
Ideal  Cigar  Container: — 

Rigid,  Compact,  Light: 
Weevil-resisting: 
Blend-improving  Aroma  i 
Convenience  of  Display: 
Advertising  Background: 
etc.,  etc. 

SPANISH  CEDAR  CIGAR  BOXES 

100%  Efficient 


After  all 
^nethii^  gatisfies  lik*' 
^^a  ^ed  cigar 


•6 


44tli  y^air 


Say  You  Saw  It  in  The  Tobacco  World 


Septeml>er  1,  1924 


September  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  yieat 


17 


(Continued  from  Page  6) 

duct  ion  to  the  Detroit  smokers,  it  has  been  one  of  the 
heading  ten-cent  values  here  for  the  past  three  years, 
and  at  present  it  is  enjoying  a  tremendous  sale.  Mr. 
Monroe  reports  the  factory  as  running  to  full  capacity 
to  till  orders. 

Mat  Berhman,  State  rei)rese!!lative  of  the  Mazer- 
Cressman  ('ii>ar  (N.nipany,  was  at  the  home  head- 
quarters over  the  week  end  ^lat  re])orts  the  progress 
and  sale  on  tlie  "Manuel"  cigar,  lo  be  very  encour- 
aging. In  every  section  where  he  has  i)laced  this  well- 
known  brand,  it  has  repeated  in  sale.  Mat  informs 
the  writer  that  the  sale  on  "Hunio,"  "Detroit  Hand 
Afade"  and  "Dime  Bank"  cigars,  is  also  increasing 
rai>i<lly  throughout  the  State. 

Paul  Pierson,  manager  of  the  Cigar  Label  De- 
partment, of  the  lleywood,  Strasser  &  Vpight  Litho. 
Co.,  was  with  us  last  week,  calling  on  the  various  man- 
ufacturers. For  a  numlier  of  >ears  Paul  has  been 
the  Western  representative  for  his  company  and  on 
August  1,  he  was  transferred  to  the  New  York  of- 
fice and  placed  in  charge  of  the  label  department. 

Joe  (larvett,  vice-i)resident  and  general  manager 
of  the  Peninsular  Cigar  Company,  (»f  Detroit,  Chicago 
mid  Toledo,  lias  returned  from  a  tour  of  inspection 
of  the  different  branches.  :\rr.  Garvett  reports  the 
Kile  on  Mazer-(  ressman  (*igar  Company's  ]>roduets  to 
^  growing  daily  in  sale  in  every  section  where  they 

operate. 

Roy  Cheney,  manager  of  the  Detroit  branch  of  the 
Crane  ('andy  Company,  has  returned  from  a  business 
ami  pleasure  trip  to  Cleveland,  Cincinnati  and  Chi- 
^^o^  in  the  interest  of  his  sweets. 

The  McCumlier  Cigar  Store,  in  the  Recreation 
Building,  are  featuring  the  "Geo.  W.  Childs"  iive- 
ee^  cigar,  in  a  very  attractive  window  display.  The 
display  is  very  artistically  arranged  to  catch  the  smok- 
er's eye.  The  manager  of  this  store  reports  ^  Wf 
sale  on  this  well-known  brand. 

Pinkussohn's  ^'Potpourri  Smoking  Tobacco"  is 
enjoying  %  big  sale  in  all  af  the  downtown  stores. 
Many  dealers  are  featuring  this  iiigh-grade  smoking 
t<ibacco  itt  t^m  wwwlows,  m^  tjie  df Buuwl  m  growing 
daily. 

The  Ecnnomi^l  fffxi^  Company's  eham  stores  are 
featuring  the  famous  "AVebster"  cigars  in  all  of  their 
windows  with  very  attractive  displays.  The  *' Web- 
ster" cigar  is  enjoying  a  very  healthy  sale  in  the  Mo- 
tor City  and  has  a  splendid  <listribution  in  all  the 
clubs,  cafes  and  leading  retailers'  shops. 

The  Watkins  Cigar  Stores  Company  are  Mvin^ 
a  special  reduction  sale  on  "Comoy"  and  "Dunhill" 
pipes,  these  well  advertised  lines  are  being  featured, 
as  well  as  many  other  pipe  values.  The  pipe  smokers 
are  saving  money  by  attending  this  big  sale. 

B,  N.  Rockwell,  manager  of  the  cigar  department 
erf  the  Kinsel  Drug  Company,  has  returned  from  an 
auto  trip  to  fte  tiortheni  part  of  the  State,  where  he 
has  }men  on  a  fishing  trip  for  two  weeks. 

B.  J.  "Mannie"  Boutette,  the  Hammond  Building 
cigarist,  who  has  been  rusticating  in  Montreal  and 
Quebec  for  the  past  three  weeks,  has  returned  to  his 
duties  much  improved  in  health  after  indulging  in  the 
Scotch  tonic,  for  which  Montreal  is  famous.  Mannie 
says  its  a  wonderful  city  for  the  tired  business  man  to 
spend  a  vacation  in. 


ABOVE  ALL 


Bold  cigars  are  an  old 
stand'liywIflitfMHisaiids 
of  dealers  and  snudters 
everywhere.  Stock  up 
in  Bolds  today* 


Bobrow  Brot.Iiic^lIiirs. 

Pkiladelpliia,U.S.A7^ 
MalKTs  of  Topic-Ulofldla-RecaU 


Harry  Bassett,  the  Park  &  Tilford  man,  worked 
the  trade  here  last  week.  Harry  says  he  is  enjoying 
line  business  in  all  sections  of  the  country  and  that 
liis  brands  are  showing  a  good  increase  everywhere. 

Leon  Goldenberg,  assistant  manager  at  the  Majes- 
tic store,  of  the  Watkins  Cigar  Stores  Com])any,  has 
returned  from  Ithaca  and  New  York  City,  where  he 
spent  his  vacation  period. 

Max  Hirschberg,  of  L.  Schmid  &  Company,  New 
York,  N.  Y.,  manufacturers  of  the  "Cinshprni"  cigars, 
called  on  tlie  trade  heie  last  week. 

Ifarry  Segal,  tlie  ^lonroe  Aventle  et^rist,  spent 
a  few  days  last  week  in  Grand  Kapids,  Mich.,  on  busi- 
ness. 

B.  F.  Pyle,  representative  of  John  AVardlow,  Key 
AVest,  Fla.,  has  been  with  us  for  the  past  few  days 
working  the  clubs  and  leading  retailers  on  his  clear 
Havana  line.  B.  P.  reports  business  as  being  very 
good  with  him  on  this  trip. 

Prank  **Handsome'*  Lopez,  star  salesman  for 
Garcia  &  Vega,  Tampa  and  New  York,  has  been  rus- 
ticating in  our  midst  looking  over  trade  ciuiditions 
and  l)ooking  some  fine  orders  for  fall  delivery. 
Frank's  line  already  has  a  splendid  distribution  and 
enjoys  a  very  fine  sale  in  the  majority  ^  mm  b^l 
stores. 

Fred  Suss,  the  debonair  representative  of  S»  H, 
Furgatch  y  Ca.,  and  official  booster  of  the  famous 
•*Vega  del  Rey"  cigars,  has  sent  out  his  advance 
cards,  saying  he  was  on  the  way  with  a  fine  line  of 
samples,  a  sharp  pencil  and  the  regulation  order  ()ook. 
He  also  states  he  has  some  new  stories  of  the  T.  N,  T. 
calibre  and  that  he  wiU  t|to  a  eool  bottle  with  «^ 
of  his  customers. 

Vtry  tJ^y  ^on. 


JJcsC/^  the  Babe  Ruth 

of   cigar   sales 

Once  in  a  while  other  major  leaguers  knock 
out  home  runs,  but  Babe  Ruth  clouts  one 
with  clock-like  regularity. 

Like  the  Babe,  Cinco  is  always  a  sure  draw- 
ing card.  Jobbers  know  .  .  .  dealers  know 
.  .  .  that  Cinco  is  a  cigar  that  always  sells. 

It  is  this  sales  certainty  that  makes  Cinco  so 
profitable.  Its  turnover  can  be  counted  on. 
Its  sales  volume  is  always  mounting. 

Think  back  into  the  years  and  you  will 
marvel  at  the  steady,  persistent  demand  for 
Cinco  and  at  the  tremendous  market  that 
Cinco  serves. 


2 

for 
15^ 


Seventy-four  years  of  cigar  knowledge  lies 
behind  Cinco.  This  experience  in  the  making 
of  billions  of  cigars  has  given  Eisenlohr  the 
methods,  the  care,  the  skill  that  result  in  the 
value  of  Cinco  and  its  satisfaction  to  smokers 
everywhere. 

OTTO  EISENLOHR  &  BROS.,  Inc.,  Philadelphia 

Cigar  Manufacturers  ft;^  Seventy- four   Years 


After  all 
nothing  satisfies  like" 
a  good  cigar       ^ 


18 


44th  year 


THE  TOBACCO  WORLD 


August  15, 1914 


(Continued  from  page  12) 

It  is  alleged  that  the  agreement  complained  of 
was  entered  into  during  the  year  1921.  A  hearing  on 
the  charges  is  announced  for  September  30.  It  is 
pointed  out  that  under  the  law  whenever  the  Commis- 
sion has  reason  to  believe  that  an  unfair  method  of 
competition  has  been  used  against  the  public  interest 
it  must  issue  its  complaint.  However,  the  question 
whether  or  not  such  method  has  been  used  is  not 
passed  upon  by  Ihe  Oommission  finally  until  after  re- 
spondents have  had  thirty  days  to  answer  and  the 

issue  tried  out. 

F.  T.  C.  Finds  Violators  Outside  of  Tobacco  Industry 
Use  of  the  word  ** manufacturing'*  in  the  corpo- 
rate name  of  any  firm  not  actually  engaged  in  produc- 
tion has  »>een  lield  by  the  Federal  Trade  Commission 
to  be  a  fonn  of  unfair  competition,  and  formal  com- 
plaints have  been  issued  against  a  number  of  jobbers 
and  wholesalers  who  have  used  the  word  in  their  com- 
pany name,  or  have  on  their  letterheads  or  other  sta- 
tionery pictorial  re])resentations  of  mills  or  factories, 
with  a  view  to  giving  the  impression  that  the  concern 
actually  manufactures  the  goods  it  handles. 

Tliis  is  part  of  the  commission's  campaign  against 
the  use  of  terms  Avhich  mislead  the  public,  and  fol- 
lows the  announcement  tliat  business  concerns  must 
not  use  brand  names  which  include  words  designed  to 
give  the  impression  that  an  article  is  manufactured  in 
a  particular  city  or  of  specified  materials  when  such 
is  not  a  fact. 

Next  Congress  to  Attempt  Further  Revision  of  Taxes 
Further  revenue  revision  will  l)e  undertaken  by 
the  sixty-ninth  Congress  if  the  Republican  party  re- 
mains in  power,  according  to  Representative  Allen  T. 
Treadway,  of  ^fassachusctts.  a  prominent  member  of 
the  House  Committee  on  "Ways  and  Means.  Reine^ 
sentative  Treadway,  who  is  a  candidate  for  re-election, 
in  making  public  his  stand  upon  the  leading  questions 
nf  the  day.  declared  his  dissatisfaction  with  the  R<*ve 
Hue  Act  of  1924,  ])ointing  out  that  he  consistently  de- 
fended the  recommendations  of  President  Coolidge 
'while  the  measure  was  before  the  House. 

A  maximum  surtax  of  25  per  cent,  is  favored  by 
the  Massachusetts  Congressman,  who  also  declares 
tftat  many  other  changes  should  be  made  in  th(»  law. 
These  amendments,  he  asserts.  Avill  be  made  if  the 
sixtv-ninth  Congress  has  a  workina:  majority  of  \ie» 
publicans  favorable  to  President  Coolidge. 

Mileage  Book  Hearing  Again  on  September  24 
Hearings  o.i  the  ouestion  of  interchangeable  mile- 
age books  will  be  held  by  the  Interstate  Commerce 
Commission  on  SeptemlxM-  24.  at  which  time  re])re- 
pentatives  of  traveling  salesmen  in  the  tobacco  and 
other  imlustries  will  renew  their  av)peal  for  the  resto- 
ration of  milea^  privileges*  iUscoutinued  duriug  the 
war. 

This  quesfiofi  was  eTrfcau«tively  investigated  by 
the  «>mmission  in  1922.  and  earlv  last  year  the  larger 
roads  of  the  countn'  were  ordered  to  issue  inter- 
changeable mileage  books,  U)  be  sold  at  a  reduction  of 
^  per  ^nt.  from  the  resrular  fare  rates.  Some  fifty 
railroads  secured  an  iniunction  against  the  enforce- 
ment ^  the  commission's  order  and.  the  case  being 
carried  to  the  Ignited  States  Supreme  Court,  the  order 
was  declared  invalid  on  the  ground  that  the  commis- 


sion had  issued  it  more  in  conformity  with  the  desires 
of  Congress,  as  expressed  in  a  number  of  bills  calUttg 
for  the  establishment  of  mileage,  than  from  any  show^ 
ing  that  the  railroads  would  be  able  to  stand  the  loss 
resulting  from  the  reduction. 

The  Supreme  Court's  decision,  however,  did  not 
bar  the  commission  from  making  another  investigation 
of  the  subject,  and  the  case  was  reopened  at  the  re- 
quest of  traveling  men's  organizations  and  others. 

Help  for  the  Retailer 
Timely,  accurate  and  substantial  information, 
which  wilf  help  the  American  merchant  with  his  more 
difficult  retail  store  problems  will  be  available  shortly 
in  pamphlet  form.  Dr.  Julius  Klein,  Director  of  the 
United  States  Bureau  of  Foreign  and  Domestic  (^mi- 
merce,  announced  today  in  discnsping  the  work  of  his 
reorganized  Domestic  Commerce  Division. 
;  '* Budgetary  Control  of  Retail  Stores"  is  the  title 
of  the  first  of  a  series  of  bulletins.  The  information 
it  contains,  according  to  Director  Klein,  represents 
the  results  of  studies  of  a  character  never  before  at- 
tempted bv  a  Government  institution.  Underlying  fun- 
damental principles  governing  the  importance  of  bud- 
lietary  control,  rather  than  nnmer(ms  com]>licated 
Fonns  and  statistical  data,  are  discussed  in  the  new 
report,  Klein  says.  The  information  which  is  now  al- 
most ready  for  publication,  the  Director  points  out, 
clearlv  explains  the  necessity  of  its  use  and  pictures 
the  ultimate  results  that  mav  Ik-  exi)erienced  in  the 
buihling  of  a  successful  retail  business. 

The  practical  rather  than  the  theoretical  view- 
point has  been  securefl.  Klein  says,  as  a  result  of  con- 
stant consultation  with  leaders  in  the  business.  Previ- 
«ms  surveys  and  studies,  he  asserts,  have  been  inaujr- 
urated  from  the  vie\\7)oint  of  costs,  attacking  the  ])rob- 
lem  from  the  standpoint  of  technique  and  ]n-ocedure, 
rather  than  with  the  idea  of  presenting  facts  and  sug- 
gestion affording  a  clear  and  thorcmgh  understanding 
of  the  economic  high-lights  that  must  serve  as  a  basis 
for  all  retail  activities  in  the  effort  of  the  retailer^to 
serve  his  communitv  as  a  true  **  Purchasing  Agent.*' 

Lawrence  A.  Hansen,  formerly  Assistant  Secre- 
tarv  of  the  Retail  Trade  Board  of  Boston  and  after- 
wards Managing  Director  of  the  Massachusetts  Re- 
tail Merchants'  Association  had  charge  of  the  col- 
lection and  editing  of  the  data.  Mr.  Hansen  is  a  keen 
advocate  of  community  consideration  in  connection 
with  all  retail  problems  saying  '*  Service  to  the  com- 
munitv must  be  one  of  the  first  considerations  of  the 
retailer  if  he  is  to  clearly  pei-fonn  his  assigned  duties 
A«  purchasing  agent  for  his  clients." 

Other  studies  which  are  now  nearina:  completion 
deal  with  '* Community  Advertising."  ** Retail  Store 
Location"  and  "Cancellations  and  Returns  of  Mer- 
chandise." According  to  Director  Klein,  such  work  as 
these  studies  present  can  only  be  viewed  as  the  fore- 
runner of  much  larsrer  and  broaTier  activities  carried 
on  under  the  direction  of  skilled  orsranizers  who  un- 
derstand the  needs  of  the  business  man  and  the  pr<»- 
curintr  of  the  practical  facts  in  fulfillinir  the  retail- 
*^rs'  needs  for  .substantial  information  with  regard  to 
his  business. 


After 
nothing  satisfies 


good 


Gil 


September  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


19 


MEET  MISS  FILIPINA! 


Sketched   from   life  »t  Echague.   Cagayan   Valley,  by  C.   A.    Bond. 


From  the  Cagayan  Valley,  where  nature  lavishes  all  good  gifts  on  the  T(A^^m  Grower,  to 
the  Cigar  Factories  at  Manila,  where  generations  of  Cigar  Makers  have  been  trained  in  the 
art.  Miss  Filipina  is  a  striking  figure. 

Her  deft  and  nimble  fingers  aid  in  the  various  processes  to  bring  the  tobacco  to  rich  maturity, 
pick  the  leaves,  strip  and  roll  them  into  those 

MILD  FREE- BURNING  MANILAS 

Good  Honest  Cigars  at  Honest  Prices 


M^  Agency 


ASK  YOUR  JOBBER 
6  Ap  BO|^D»  Mgr. 


IS  ^^ram  Si.,  N.  Y. 


20 


44th  vear 


Say  You  Saw  It  in  The  Tobacco  World 


September  1,  1924 


September  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


21 


Du  Pont 

"A  BETTER 
CIGAR 


for  lOc 


99 


After  all 
jiothing  satisfies  like 
good  cigar      ^ 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


LET  US  HELP  YOU 

ELIMINATE  THE  TOBACCO  BUG 

By  treating  your  tobacco  with  the  exterminator 

BY  THE  SHUEY  PROCESS  OF  STERILIZATION 

The  only  known  preparation  on  the  market  that  will  give  you  permanent  relief  (rom 

future  infections 


Tested 

Approved  and 

Adopted  by 

Leading 

Growers, 

Packers  and 

Manufacture 


Harmless  to 

user.    Easy  to 

apply  without 

additional 

help. 

Why  not 

insure  your 

product  now? 


Does  not  in  any  way  change  the  Taste,  Aroma  or  Burning  Qualities  of  the  tobacco 
Order  Sample  Gallon  Today  and  Convince  Yourself 

SHUEY  TOBACCO  BUG  EXTERMINATOR  CO. 


1436  WALNUT  STREET 


CINCINNATI,  OHIO 


"BEST  OF  THE  BEST" 


^^^^^L^  A.  SANTAELLA  &  CQ. 

Office,  1181   Broadway,   New  York  Ci^ 
FACTOMES:     Tampa  and  Key  We»t,  Florida 


THE  GEORGIA  TAX  LAW  AMENDED 
New  Amendments 
With  the  final  adjournment  oi'  the  Georgia  Legis- 
Lntiire  we  deem  it  proper  to  advise  the  trade  that,  by 
amendments  to  the  existing  statute  finally  passed  re- 
tailers and  wholesalers  are  defined  as  follows: 

*'A  dealer  at  wholesale  in  cigars,  cigarettes^, 
manufactured  tobacco,  or  other  manufactured  to- 
bacco products,  is  defined  to  be  any  person,  firm, 
or  corporation,  engaged  in  the  business  of  selling 
such  articles  for  resale,  and 

*'A  dealer  at  retail  is  defined  to  be  any  pei- 
son,  firm,  or  corporation,  engaged  in  the  business 
of  selling  such  articles  directly  to  the  consumer,  or 
for  any  other  pur]>ose  than  that  of  resale,  irre- 
spective of  the  quantity  that  may  be  sold/' 

The  amended  act  also  requires  that  stamps  at- 
tached to  cigar  packages  shall  be  so  placed  that  when 
the  package  is  opened  the  stamps  will  be  torn  and 
mutilated,  and  it  further  requires  that  upon  affixing  all 
stamps  they  shall  be  cancelled  with  tlie  date  and  the 
initials  of  the  dealer.  In  addition  the  law  is  further 
amended  by  providing  that 

"The  exhibition  of  any  ])ackage,  or  i)ackagi'S 
of  cigarettes,  which  do  not  bear  the  stamps  re- 
quired to  be  affixed  under  the  provisions  of  this 
Act,  by  any  retail  dealer,  in  any  show  case,  win- 
dow, or  on  any  shelf  or  table,  or  the  possession 
of  any  box,  package,  or  container  of  cigars,  which 
<lo  n()t  bear  stamps  as  required  herein,  sliall  con- 
stitute pr'nha  facie  evidence  of  the  guilt  of  sucli 
dealer  of  the  violation  of  this  Act." 

Dealers  Under  Bonds  May  Still  Continue  to  Secure  Stamps 

Without  Payment  of  Tax 

We  have  already  regretfully  informed  the  trade 
of  the  decision  by  the  Georgia  Sui)reme  (*ourt  uphold- 
ing the  constitutionality  of  the  Act. 

AVe  are  advised  by  our  Georgia  counsel  that  the 
restraining  order  originally  granted  ])reventing  the 
State  authorities  from  collecting  the  tax  from  dealers 
who  shall  have  filed  bonds  still  remains  in  force,  and 
that  if  an  appeal  is  taken  to  the  Ignited  States  Su- 
preme ('ourt  as  contemplated,  an  effort  will  be  made  to 
secure  a  continuance  of  this  restraining  order  pen<l- 
ing  the  final  determination  of  this  case  by  the  United 
States  Supreme  (Vmrt,  so  that  retailers  under  such 
bonds  might  continue  to  receive  the  required  stami)s 
without  the  payment  of  the  prescribed  tax,  as  hereto- 
fore. 

Tobacco  MkrchaItto  Asw>ciATiaN  of 

THE  U.  S. 


CIGAR  FRATERNITY  MOURNS  LOSS  OF  SANDY 

STEWART 

Detroit,  August  24 

The  cigar  fratemity  lost  one  of  its  very  dear 

friends  on  Wednesday,  August  20,  in  the  ])assing  on  to 
the  Great  Beyond  of  Sandy  Stewart.  Mr.  Stewart  was 
in  tlie  sixty-fifth  year  of  life  and  liad  been  associated 
in  the  cigar  industry  for  the  ^rt  forty  years,  lb' 
was  born  in  Bingham])! on,  N,  Y.,  and  started  in  the 
cigar  business  in  liis  native  city,  later  moving  to  De- 
troit %vhere  he  became  interested  in  the  Superior  Tignr 
Tompany.  Mr.  Stewart  was  very  ])o])ular  with  tli*' 
trade  and  liad  a  wide  acquaintance,  being  considered 
the  most  ])oj)ular  and  best-liked  cigar  salesnuin  in  the 
West.  Tfis  memory  will  long  be  c]ierishe<l  by  those 
who  knew  him. 


The  Silent  Salesman 


Just  as  a  man  is,  to  a  great  extent,  judged  by 
the  clothes  he  wears,  so  a  cigar  is  very  often 
selected  because  of  the  box  that  contains  it. 

What  are  your  cigar  boxes  saying?  In  the 
dealer's  case,  alongside  competing  brands,  the 
box  is  talking  for  or  against  your  cigars — 
is  telling  the  public  what  you  think  of  your 
product. 

Give  your  cigars  a  good  send  off.  See  that 
they  are  packed  in  the  better  kind  of  box. 
The  other  kind  costs  too  much  in  lost  sales 


Leschey-Myers  Cigar  Box  Co. 


CIGAR   BOX   fV1Af\iURACTUi?EFIS 


TORK-MANOVER-EPHRATA-PMILADELPMIA 


After  all 


nothing  satisfies 
a  good  cigar 


like^ 


22 


44th  vear 


Say  You  Saw  It  in  The  Tobacco  World 


September  1,  1924 


Tobacco  Merchants'  Association 
Registration  Bureau,  j 


5   Beekman  Street 
NEW  YORK  CITY 


Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration       (see  Note  A),  $ij-00 

Search  (see  Note  B),  1.00 

Transfer,  '^-^^ 

Duplicate  Certificate,  '^-00 

Note  A-An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
ihants'  Association  on  each  registration. 

Note  B-lf  a  report  on  a  search  of  a  title  necessitates  the  ^ «;Po;»|"8  °^  7^°" 
than  ten  (10)  titles,  but  less  than  twentyone  (21).  an  additional  charge  of  One 
DoUar  ($1  00)  will  be  made.  If  it  necessitates  the  reporting  of  nio^*  ^ha"  twenty 
(20  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  l>o 'aj> 
(S 00)   will   be   made  and   so  an   additional   charge  of  One   Dollar    ($1.00)   will   bf 

■  ^  m%Ut  ftW  UO)  additional   titles  necessarily  reported. 


REGISTRATIONS 
P.HISTER: — 43,884.     I'or  cigars  and  tobacco.     August  $,  1924.     C 

R.   IMiister.   Kric.  Pa.  ^    ,      ,     ,^_       _     ,       , 

BLACK   GOLD:— 43,885.     For   ci.uars.     July  I,  WM.     Rothenberg 

&  Schloss  Cigar  Co..  Kansas  City.  Mo.  ^ 

ELGUYCO:— 43,886.    For  cigars,    May  4,  1922.    John  C.  Uuy  Co., 

Lexington.  Ky.  .  ,   .     ,^   to^* 

ATHENS  CLUB:— 43,887.    For  cigars  and  cigarettes.    Jttly  17,  ivi4. 

H.  C'.  McLanc.  P.owersvillc.  Ga.  .*,„,,      .     , 

RUTLAND  BOND:— 43.888.    For  cigars.    August  12,  1924.  Andrew 

M.  Seitz.  Medford.  Mass.  ^     ,^    t  •    , 

SKINNY:— 43,894.     ^m  cigars.     August  21,  1924.     G.  F.  Lmden- 

muth.  York,  Pa. 
GIGLI:— 43,889.    For  cigars  and  cigarettes.    July  17,  1924.    J.  Longi- 

notti.  New  York.  N.  ^  .  ^         .  ,  ^    ,t%^M 

FLOR  DE  JOSE  MODI  A:— 43,890.    For  cigars.    A^ust  W,  1924. 

Jose  Modia  &  Co..  Cleveland,  Ohio. 

ME  FOR  MA: — 43,892.  For  cigars,  cigarettes  and  tobacco.  Au- 
gust 22.  1924.     Uobrow  P.ros..  Inc.,  Philadelphia,  Pa. 

MAXWELL  HOUSE:— 43,893.  For  cigars,  cigarettes  and  tobacco. 
August  25,  1924.    T.  C.  I'reston.  Tampa,  Fla, 


TRANSFERS 
CUBAN  PROVISION:— 41,801    (Tobacco   Merchants  Association). 
For  all  tobacco  products.     Registered  July   14.   1920,  by   Stelfens, 
Jones  &  Co..  New  York.  .V.  Y.     Transferred  to  B,  Midulla.  New 
York,  X.  ¥..  July  19.  19^ 

CIGARETTE  REFORMER  DIES 

Lucy  Pa^  (4aston,  fcmiuler  of  the  Anti-Ci^rette 
League,  died  itt  Clii(a*j:o,  on  Wediu'sday,  August  2(Hh, 
as  a  result  of  a  trolley  aecidvut  in  wMch  die  was  in* 
jured  several  months  ago. 

Mms  ftas^ton  lia<l  (lev(»tod  her  life  to  the  eudea%*or 
to  exterminate  the  eiKJnette,  but  her  metlnida  were  go 
drastie  that  she  wan  eventually  forced  to  resign  from 
the  Anti-Cigarette  League  in  1921  and  later  formed  the 
**Clean  Life  Movement''  organizjition.  Its  slogan  wai» 
**to  abstain  from  cigarettes,  tobacco  and  alcohol  in  any 
form  and  to  lead  a  clean  life  morally,'*  Her  endeavor.s 
were  ^uflned  mostly  to  Chicago  and  she  was  at  one 
time  apyiointed  a  policewoman  and  took  delight  in 
pouncing  on  young  l)o\  s  she  found  smoking  cigarettes. 

In  1920  she  jRled  a  petition  for  the  Presidential 
nomination  on  the  IJepublican  ticket  in  S(mth  Dakota. 


RIBBON  GUM 

TRAGACANTH 

Che  Finest  Slualitits 

A.  D.  SMACK  CO. 


80  JOHN  STREET 


I^EW  YORK  CITY 


{Coutiuued  from  Page  14) 

Do  this,  and  vour  sales  ^vill  increase,  and  like- 
wise vour  salary,  'and  you  will  liave  friends  by  the 
hundred,  and  your  conscience  will  slap  you  pleasantly 
on  the  back.     A'erily. 

C53     Ct3     Ct3 

If  vou  handle  a  number  of  sidelines  yott  are  a 
merchant,  and  a  merchant  should  be  an  analyzer.  Some 
]>eople  have  good  heads  on  generalities,  ))ut  lind  it 
hard  to  consider  sjiecific  things,  lielow  are  some  things 
e%'erY  merchant  slnmld  earnestly  consider: 

'       From  what  class  of  people    do    you    attract 

vour  patronage? 

What  do  people  think    of    your    store,    your 

prices,  your  senice  and  the  courtesy  of  you  and 

vour  clerks? 

What  character  of  goods  you  handle  that  at- 
tract people  to  your  store! 

Is  vour  display  of  goods  as  inviting,  and  does 
it  make  buving  as  easy  as  your  competitors! 

AVhat  other  lines  could  you  add  to  meet  the 
rc<iuirements  of  your  neighborhood? 

Do  your  windows  make  as  good  impression  as 
those  of  vour  competitors? 

llow  many  people  are  ''knocking''  your  store 
because  (►f  some  misun<lerstandingf 

How  majiy  people  are  boosting  your  store, 
an<l  whv  are  thev  boosters? 

NVh'at  kind  of  advertising  are  tti©  people  of 
VMir  neighborhood  responsive  to! 

AVith  how  many  people  is  your  store  the  first 
choice— the  place  where  they  begin  shop])ingl^ 
Head  these  cpieries  over  slowly,  carefully.    Think 
on  them.     They  will  suggest  ideas  to  y<m.     KeHect  on 
the  ideas,  and  if  jiiactical  carry  them  rmt.    It  will  im- 
prove yottr  business.     It  will  enlarge  your  trade. 

INTERNATIONAL  PLANTERS  HAVE  REDRYING 

PLANT 
"The  International  Planters  Corporal i<»n,maui- 
taininir  its  principal  offices  at  Danville,  Virginia  and 
Louisville,  Kentucky,  has  secured  a  well  ecpiipped  re- 
drying  plant  $A  Wilson,  North  Carolina  which  k  will 
operate  during  the  present  season.  Wilson  is  now  the 
leadiiiiT  market  to  the  Eastern  Carolina  section  an<l 
in  adding  this  unit  to  its  organization,  the  Intei- 
natioiud  Planters  Corporaticui  strengthens  its  Ik^a- 
lion  in  the  leaf  tobacco  trade.  The  comimny,  it  m 
understowl,  will  place  a  trained  organizati(»n  of  eX- 
pcrienwd  men  at  its  new  plant,  which  forecasts  « 
Kuceessfttl  seasmi  tm  this  progressive  iirm/' 


iEOLIAN  HALL  TO  HOUSE  FIVE  AND  TEN 
Following  the  purchase  of  *Folian  Hall  by  th*' 
Sdiulte  Stores  Company,  announcement  has  ^en  made 
that  the  building  has  been  leased  to  a  live  and  ten  wut 
More  wriJoration  at  a  gi'aduatetl  rental  of  |4(>O.nO0  for 
the  first  year  and  t«.taling  i^27.5n(MMH)  for  the  tenn  ot 
nixty-three  years.  Many  great  artists  have  ap])caret. 
in  *$Iolian  Hall,  which  has  hen't<»fore  been  tlevoted  uu- 
tirelv  to  music. 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  o! 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co. 
24  Vine  St.,  flr^AA^.r 

DESHLER,  OHIO. 


The  Buckley  Box  Co.. 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAn    PASBACH,  Pncs. 


J.A.VOICCScev.  S CeNi..MANACCM 


''^LITHOGRAPHING  CO.inc.^^ 

J{R.T  |lTHOeigAPHSI§,S 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGAR  LABELS -CIGARBANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


///r/////// 


W    YORK 


The  Standards  of  America 

Lorillard's  Snuff,  :  Est.  1760 
Rail  Road  Mills  Snuff,  Est.  1825 
Gail  &,  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 


Muccoboys  —  Rappees  —  High  Toasts 
Strong,  Salt,  SWeet  and  Plain  Scotchs 

MANUFACTURED    BY 

^RGE  W.  HELNE  CO.,  Ill  Fifth  Ave.,  New  Tork 


Bey  wood,  Strasser  &  Yoigt  Litho.  Co. 

26th  5t.  and  9th  Ave.,  New  York 

WESTERN  REPRBSBNTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  III. 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  Quality 


Perfect  LnHOGMPHY 


A«^erican"Rox  SHPftiy  C2: 

'<i309  Russell  Street  Detroit.  Mich. 

Gom«r  of  Gratiot  Strcat 

Exclusive  Sellino  AiSents  For 

THE  CALVERT  LITHOGRAPHING  CO. 


SiJVCE  1870 

CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


CAN  NOW  GET 

DILLS  BEST 

SMOKING 
TOBACCO 

THROUGH   ANY 
REGULAR 
JOBBER 


J.G.DILL   CO. 
RICHMOND.  VA. 

HICHCRADC 
S  HO  K I N  C    toe ACCO. 


\ 


GROWERS 


m 


AND 


PACKERS 


Connecticut  Shadegrown  Wrappers 

Florida  and  Georgia 

Shadegrown  Wrappers 


MINIIIHIIIHIIIIIMillillliHWIilHHinNIIWUilMHdi 


We  Are  Now  Ready  To  Offer  Our 
Holdings  In  1923  Crops. 


lll»^l!!iyiNlliiiNnaUlimiil!)|IIK8MltiM^ 


AMERICAN  SUMATRA  TOBACCO  CO. 


131  Water  Street 


New  York  City 


After  all 
^iMthing  tiatisfies  lik*^ 


^ 


SEPTEMBER  15,  1924  hbRARV, 


iiMiiiiiiiniiiiiiiiiKiiiiiiiiiiiiiii;:^ 


:'!iiriiii((iiiiiiiiiiiiiiiiiiiii(iiiiiiii:-^=€^^ 


JOHN  H.  BAKER 

SCRAP  CUTTER 

AND 

SEPARATOR 


A  Scrap  Cutter  and  Separator 
that  really  does  separate 


fVrit€  for  descriptive  matter^ 
and  neb)  price 


Cigar  Manufacturers  Making 

Short  Filler 

CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

Twenty  years  giving  satisfaction  right 

along 

HAS  A  FINE   AROMA 

CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 

Write  for  sample  and  price 


Baker  Tobacco  and  Cigar  Nachinery  Company 


H 


ID- 


YORK,  PENNA 


PUBLISHED  ON  THE  ISJAND  ISIS  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHtU..  PA. 


The  Best  C  I  0>Vi* 

WOODEN 


S  ^re  Packed  in 

BOXES 


After  all 

'not  hin^  saiisf tea  like" 

a^ood  ci^ar 


>l^-v\yr 


September  15, 1924 


^.^  _._--.     .rJ^■    ,...-lf  ^2ft' 


,..^    ■•-■-'• 


The  Sign  at  Atlantic  City.     30  ft.  High,  250  ft.  Long.     Where  Everybody  must  see  it. 

GUARD  YOURSELF  FROM  FUZZ 
OR  MOULD  TROUBLES- 


PACK  IN  WOODEN  BOXES 

Sometimes  man  can  improve  on  nature,  sometimes 
he    can't.      One  of  these  instances  when  nature 
can't  be  improved  upon  is  in  perfecting  a  container 
material  for  packing  Cigars. 

Nothing  can  take  the  place  of  wood.     Wood  alone 
has  the  exactly  proper  degree  of  porosity  to  allow 
the  cigars  to  "breathe",  to  give  up  excess  moisture 
in  periods  of  humidity  such  as  we  experience  every 
summer. 

When  the  retailer  opens  a  "wooden  box"  of  cigars 
he  finds  them  in  as  good  a  condition  as  when  they 
left  your  factory. 

Pack  your  cigars  in  Wooden  Boxes,  protect  them 
against  mould  and  fuzz  and  protect  your  reputation 
with  your  dealers  and  smokers. 


After  all 
nothing  satisfies  like^ 
a  good  cigar      ^ 


The  Best  Cigarm  aw  ^ 
in  Wooden  Boxes 


:ed 


Say  You  Saw  It  in  The  Tobacco  Wobld 


44th  year 


mnini 


REDI  CUT 


BlGGESTAND  BESTT0BACC0\kuE 

THE  10*  TIN 


WithyourMl 

retail  dealers 
profit 


WAITT  &  BOND 


Blackstone 

CIGAR 


HaVa 


Fitter 


Absolutely! 


I 

*  i. 


lA  PALiINA 

CIGAR 

CONGRESS  CIGAR  CO.    .    Philadelphia,  Va. 


Get  the  Utmost    in  Advertising 

Values 

at  practically  no  expense 
by  using  the 

WOODEN  CIGAR  BOX 

for  your  brands. 
Th^  help  sell  your  cigars. 

PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 
PHILADELPHIA,  PA. 


ABOVE  ALL 


9 


CIGARS 


Bdd  dfart  ara  Ae  leadintf 
fdkrs  widi  timusands  of 
deak»  catieriiig  to  stfi^ 
wlio  appreciate  qjiaUty* 

Thty  are  wondetfid 
Business  Builders. 

Bobrow  Brot-Inc^llifts. 

PhiUdelpliU,U.S.A7^ 
Mahm  of  Topic-LaloMlla-RecaU 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


September  15, 1924 


September  15,  1924 


AKAUFFMAN£;BROInc 

YORK.  P^ 

ESTABLISHED  ^^iiiiiijSjSiiiSi^iii^       '  ^ '^  ^ 


MANUPACTUaERS  OF 

aCARBOXES 

CIGAR  BOX 
LUMBER 


WC    SPECIALIZE  ON 

GOLD   LEAF  WORK- 


"BEST  OF  THE  BEST 


99 


M.mrf.ct«.db.  ^  SANTAELLA  &  CO. 

Omce,  1181  Broadway,  N«w  York  City 

FACTORIES:    Tampa  and  Key  IVe$t.  FlorlJa 


TOBACCO  MERCHANTS  ASSOCIATION        J^l^fff^s^ 
OF  UMITXD  STATES  ^^fj^^ 

IISSB  A.  BLOCK,  Wheeling,  \y.V«.   ..„.«........«....•»♦..** F;'5j!!ideIIt 

CHARLES  J.  EISENLOHR.  Philadelphia,  Pa ....; i.---V'      r  nt^iHrl 

WILLIAM  ^BEST.  New  York.  NY Ch..nn.n  E«"»V7ce^Seot 

MAT    GEORGE  W.  HILL,  New  York.  N.   Y. VV!      ol!!  3-«i 

Ge6rGEH    HUMMEL,  New  York.  N.  Y. ^^IKH  de3 

JULIUS  LICHTENSTEIN.   New   York,  N.    Y. v^!  P^*«  deS 

if:  H.  SHELTON,  W.fhington    D    C v  ***?,«  deSi 

WILLIAM  T.  REED.  Richmond    Va. V Sipre!  d«t 

HARVEY   L.   HIRST.    Philadelphia.    Pa TrSsurS 

CHAR^eI^&KINd!  NeW  York.  NiY.  V.V.\V.C;un;eianrMa;kgU^  Director 
'^"^  Headquarters.  5  Beekman  Street.   New  York  City. 

AtOED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio^.. vi;:Re!ide2 

CHAS.  B.  WITTROCK.  Cincinnati.  Ohio ^'     Tr«.«^*I 

GEO.  E.  ENGELi  CoTington.  Ky.  .•■••";•. • •••••• tl**.»i«i 

WM.   S.   GOLDENBURd,   Cincinnati,  Ohi«#«..»«.. »••«•»••••••«♦•••• secreiary 

THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 

CHAS.   E.  LONG,  Lancaster,  F«.   .....♦♦♦•♦••••.•••..♦..•.•.••••.••••••.•••President 

A.  W.  KAERCHER.  Chicago,  111.   ...».,,4............................V*ee-*;resident 

W.  S.  FULLER,  Hartford,  Conn.   .•.,•.».•.*.•*.••••«....•.•.*•..«...** Ireasurer 

L  H.   NOLT,   Lancaster,  ffft.  .....••»♦»••.•••••••*•..••...•. •••.....•.••••••Secretwy 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY  J.   FREEMAN  ,♦,•....♦..♦......*...........».......... •••"•^''^'-I*"* 

JACK   ECKSTEIN    . ............................................. ...1st    Vice-President 

SAM.    FORDIN    ....„.,♦..•..,...........•..«......*....«.•♦.••.•. ..M   Vice-President 

MAX    BERLINER ..,,....,,,,.».,,..,.,.,.#..,.«............ ..Treasurer 

LEO  RIEDERS,  330  West  llSth  Street,  New  Vwk  Cltr  „..»,. .•»♦•#•».. Secret*^ 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

JOSEPH   WINNICK  »...».#«»»••».••*•.••..••••.•••••*••«••»•••••••••••••  •  •  •  •  President 

SAMUEL  WASSERMAN   Vice-President 

ARTHUR  WERNER.  SI  Chambers  St..  New  York  City..SecreUry  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


FOR   SALE -ONE    COMPLETE    SET    NEWTON-STpAKES 

LETTERING  PENS,  with  inks  and  complete  instructions  tor 

making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 

Box  451,  care  of  "The  Tobacco  World. ' 

WANTED  


CIGAR  FOREMAN  FOR  HAND  AND  SUCTION  WORK- 
Man  who  is  capable  of  qualifying  for  a  higher  position.  State 
age  and  experience  in  detail.  The  position  will  be  with  an  old- 
established  concern  operating  several  plants.  ^  Ample  opportunity  for 
advancement.     Box  No.  470,  "The  Tobacco  World. 

SITUATION  WANTED 


RETAIL  STORE  MANAGER.  WHO  HAS  ALSO  BEE.\ 
Jobber's  Representative,  desires  position.  Has  had  six  years  ex- 
perience and  is  at  present  employed  in  Philadelphia,  but  would  change 
residence  if  necessary.  Best  of  references.  Address  Box  No.  47/. 
care  of  "The  Tobacco  World." 


POSITION    AS   SUCTION    FOREMAN    WANTED    BY    MAN 
thoroughly  experienced  in   Suction   Work.     Twenty  years    ex- 
perience in  the  largest  factories  in  the  country.     Box  No.  471,     Ihe 
Tobacco  World." 


The  Tobacco  World 


Established  1881 


VOLUME  44 


SEPTEMBER  I5.  1W4 


No.  18 


TOBACCO  WORLD  CORPORATION 
Publishers 

Hobart  Bishop  Hankins.  President  and  Treasurer 
Gerald  B.  Hankins,  Secretary 


PuMUhed  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street. 

Philadelphia,  Pa. 


Entered  a.  second-class  niail  matter.  December  22.  1909.  at  the  Post 
Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:  United  States,  Canada,  Cuba  and  Philippine  Islands.  $200  a 
year.     Foreign,  $3.50. 


■IMHimillMIIHIIIimiltHlWMMIMIIHHHMIIHmiMWWII 


•MllMMiMiHHIMMmMllMIHHIMW"""''" 


QUI  HIOH-ORADE  NON-BVAPOEATINO 

CIGAR  FLAVORS  ^         ......* 

Mak«  tobacco  mcKow  and  amooth  In  character 
and  Impart  a  moat  palatable  flavor 

FLATORS    FOR    SNOKIRG   ud   CHEWING   TOBACCO 

Write  for  Liat  of  Flavora  for  Special  Branda 
BKTUN.  AIOIIATIZEB.  BOX  FLAVOBS.  PASTE  SWEETENEBS 

PRIES  6l  BRO.s  02  Reade  Street.  Nei/v  York 


WmMWWtmWWIMHIMMMM 


iiiiHHWWtminimiiHtiHmtiHMWtwmwwtHWiimmwwtHHHWW** 


$ 


JURAL BLOO 


D'Ae  GLaarxyf  Qaa/i/if^ 


122    SECOND     AVENUI 
NEW  YORK  CITY 


Say  You  Saw  It  in  The  Tobacco  Wobld 


44th  year 


I 
I 


I 


i 


fOO  ciaa^utted  /ScU 


CENUIN 


44 


BulCDurham 

TOBACCO 

Right  now!  Settle  the  whole  ciga- 
rette question  forever  by  rolling 
your  own  from  "BULL".  You  get 
more  flavor,  more  enjoyment, 
more  tobacco  taste,  more  quality— 
and  much  more  for  your  money— 


I 


I 


I 


I 


I 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


September  15, 1924 


FOR  GENTLEMEN  OF  GOOD  TASTE 


SAN  FELreE 


,,,M%  :/c.^/o.  Ajr^i 


^' ' 


IftEL^^ERSO 


THE  DEISEL-WENNER  CO. 


Makers 


UNA,  OHIO 


The  Far-Visioned  Cigar  Manufacturer 

Protects  Present  and  Future  Sales 

By  Packing  His  Brands  In  Wooden  Boxes 

H.  E.  BAIR  &  CO. 


HANOVER 


rinilii«<i»tirf--' 


PENNA. 


"Quality  Cigar  Box  Manufacturers  For  More  than  Fifty  Year*** 


Model  B-1  illustrated  above. 


PACK  CIGARS  RIGHT 

and  get  a  uniform  pressed  shape  to  each  cigar  in  every 
box.  No  broken  wrappers.  Impossible  to  overpress  pack. 

FOUR  MODELS  TO  CHOOSE  FROM 

Model  "A"  without  top  lever,  for  50  cigars  -  $  5.00 
Model  "B-1"  with  top  lever,  for  50  cigars  -  10.00 
Model  "B-2"  with  top  lever,  for  100  cigars  -  12.50 
Model  "C"  with  top  lever,  for  bundles  of  100    -       16.00 

All  pacXtrs  art  odJustabU  to  anp  standard  sisa  box, 

Pulte-RorrecK   Machine   Co. 

GP.AND   KAPIDS.         -         -         -         MICHIGAN 


Only  Half  the  Story 


4:     « 


It*8  Good 

because  it*8 

PORTO  RICAN 


SINCE  1900  the  leaf  tobacco  of  Porto  Rico  * 
has  been  slowly  but  steadily  increasing  in  popu- 
larity, and  now  *  *  *  is  in  great  demand. 

The  quantity  of  tobacco  of  all  types  used  annually 
by  American  cigar  factories  is  about  150,000,000 
pounds;  the  yearly  imports  of  Porto  Rico  leaf  approx- 
imate 26,000,000  pounds,  or  more  than  17  per  cent 
of  the  total. 

"The  American  Cigar,** 

By  Carl  Avery  Werner  in  American  Mercury. 

No  manufacturer  in  the  United  State» 
uses  all  Porto  Rico  in  his  cigars. 
Blended  with  other  tobacco,  Porto 
Rican  leaf  is  present  in  25  to  30  per 
eeiU  of  the  American  production. 


GOVERNMENT  OF  PORTO  Rld5 
TOBACCO  GUARANTEE  AGENCY 

136  Water  Street      J.F.Vazquez       Telephone 
New  York  Agent  John  1379 

^Tobacco  Trade  Notes' 


The  White  Stamps 

say  it's 

PORTO  RICAN 


Sm#  ^  ^  ew 


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:i:=::a:=:ixf 


Volume  44 


THE  TOBACCO  WORLD 


Number  18 


Eaublished 
1881 


A  SEMI-MONTHLY 

For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


♦— 


PHILADELPfflA,  SEPTEMBER  15,  1924 


Foreign  $3.50 


EDITORIAL  COMMENT 


HE  improvement  in  cigar  production  shown 
by  the  July  revenue  figui  es  of  withdrawals  is 
worthy  of  attention,  showing  as  they  do  a 
gain  of  nearly  3  per  cent,  over  Julv,  1923. 
Business  with  the  suppliers,  such  as  boxmakers,  lith- 
ographers, etc.,  continues  to  show  strength  and  if  thev 
are  indicators,  August  should  also  be  a  better  month 
than  August,  1923. 

Class  A  showed  a  gain  of  nearly  12  per  cent,  while 
Classes  D  and  W  also  improved  over  the  same  period 
of  1923.  This  gain  in  five-cent  cigars  indicates  that 
there  is  a  good  market  for  value-giving  brands  sold 
at  that  price.  It  would  also  seem  to  bear  out  the  con- 
tention that  large  sizes  are  not  necessarv  for  the  pros- 
perity of  the  trade.  AMiile  the  Class  Dand  E  figures 
disclose  an  increase  in  the  production  of  these  sizes,  it 
is  difficult  to  determine  whether  this  is  due  to  the  fact 
that  they  are  mostly  generous  sizes,  m  a  desire  for  a 
^ner  quality  of  tobacco. 

"While  the  figures  for  the  fiscal  year  ending  June 
^th  are  not  as  satisfactory  M»  wb  Would  like  to 
them,  nevertheless  they  are  far  from  discouraging. 

Before  another  fiscal  year  rolls  around  we  ho^ 
the  cigar  industry  will  have  committed  itself  to  i^^ 
definite  plan  of  advertising  and  publicity.  It  ^ft 
«3rtainly  pay  in  the  long  run,  but  it  would  be  folly 
to  undertake  a  campaign  unless  it  wn  be  carried  on 
mm  %  period  of  years. 

Some  of  the  nationfll  ef^r  advertisers  are  to  ]^ 
congratulated  on  the  trend  of  their  copy  which  Iff 
aimed  to  create  new  cigar  smokers.  But  the  industry 
is  expecting  too  much  in  leaving  this  burden  on  the 
shoulders  of  three  or  four  wncems.  These  broad- 
visioned  firms  are  growing  each  year,  and  this  fact 
ought  to  be  sufficient  to  convince  every  cigar  manufac- 
turor  of  tlie  necessity  for  a  general  advertising  cam* 
paig^  While  cigar  production  shows  no  ^n,  a  few 
firms  are  increasing  their  business  each  year.  It  is 
obvious  that  these  increases  are  at  the  expense  of 
those  manufacturers  who  are  not  advertising.  Some 
l^art  of  fortunes  taken  out  of  the  industry  during  the 
last  twenty  years  must  Im  pot  back  if  the  cigar  busi- 
ness is  to  make  progress. 


HE  present  political  campaign  has  had  the 
happy  eifect  of  attracting  much  attention  to 
the  pipe,  and  progressive  dealers  have  not 
failed  to  capitalize  this. 
With  the  passing  years  dignitv  has  been  added  to 
]Jipe  smoking  and  the  improvement  in  the  pipe  in- 
dustry generally  has  been  due  to  no  small  extent  to 
the  finer  merchandise  which  the  manufacturers  are  of- 
fering. 

Pipe  smokers  have  been  educated  to  have  more 
than  one  or  two  pipes,  and  manv  of  them  now  own 
enough  pipes  to  smoke  a  different  one  everv  dav  in  the 
week.  Our  own  collection  is  up  to  six,  and  in  the  eve- 
nnigs  we  use  them  with  fair  regularity. 

The  holiday  season  is  not  so  far  awav  that  the  re- 
tader  can  afford  to  let  his  stock  of  pipes  drop  down, 
and  he  should  be  planning  to  increase  this  department 
m  the  coming  months.  The  long  evenings  ahead  mean 
many  nights  by  the  fireside  and  for  real  enjovment 
it  IS  hard  to  find  a  substitute  for  the  pipe. 

Many  retailers  still  feel  that  thev  can  sell  onlv  the 
cheaper  grades  but  those  who  cany'the  finer  pip*es  in 
stock  are  often  suq^^rised  at  the  ease  with  which  they 
can  be  sold.  Business  of  this  kind  is  profitable  and 
the  wise  merchant  does  not  fail  to  avail  himself  of 
raeh  opportttnities. 

CjJ    Cp    Cj3 

HE  prominence  attaching  to  several  of  the 
new  exhibitors  in  ^m  coming  1925  tobaojo 
show  indicates  that  the  exposition  has  the  ear- 
marks  of  being  truly  representative,  which 
mm^  not  be  said  of  the  two  previous  attempts. 

Space  is  being  taken  rapidly  and  those  who  con- 
template signing  up  at  a  later  date  for  the  show-  will 
do  well  to  make  their  reservations  as  soon  as  possible. 
Despite  all  that  has  been  said  about  trade  exposi- 
tions in  general  and  the  tobacco  sjiow  in  particular  'we 
firmly  believe  that  the  idea  is  fundamentallv  sound. 
The  peculiarities  of  the  tobacco  industrv  have  no  doubt 
Ijeen  largely  responsible  for  the  indifference  that  hM 

(Confinned  on  Page  6) 


8 


44th  year 


THE  TOBACCO  WORLD 


September  15, 1924 


September  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


♦ 


PENT  VISITS  WATER  STREET  MARKET 
Howard  F.  Pent,  president  of  the  Coraza  Cigar 
Company,  was  a  visitor  to  tji^  Water  Street  leaf  mar- 

kfit  last  weelv. 

Mr.  Pent  has  recentiv  returned  from  an  extended 
trip  throug'li  the  !^liddle  West  territory  in  the  inter- 
est of  liis  brand,  the  ^'Marshall  Field''  and  reports  his 
brand  is  doing  well  throughout  the  territory  covered. 
The  brand  is  having  encouraging  support  m  Cincin- 
nati, through  Joseph  R.  Peebles  Sons  Company,  dis- 
liibutors. 


LOUDON  PRESIDENT  VISffS  PHILADELPHIA 

Claude  P.  Wykes,  president  of  the  Loudon  Man- 
ufacturing Company,  manufacturers  of  the  Loudon 
cigar  case,  the  case  that  gives  100  per  cent,  display  to 
your  cigars,  was  a  visitor  in  Philadelphia  this  past 
week.  Mr.  Wvkes  stated  that  he  was  quite  well  pleased 
with  the  wav  the  Loudon  case  is  taking  on  with  the 
1  etailer,  and  that  his  firm  was  doing  a  good  business 
considering  business  conditiona  in  general  tkroughout 
the  country. 


AMERICAN  CIGARS  IN  CHINA 
Chester  Mevers,  of  the  York  Cigar  Box  Company, 
has  had  a  letter*  from  his  nephew,  AValter  Meyers,  who 
is  at  present  traveling  as  a  missionary  in  China,  in 
which  he  states  that  he  was  surprised  to  find  a  great 
manv  American  cigars  are  beinc;-  sold  and  smoked  in 
that'coullt^>^  This  fact  was  also  i)articularly  notice- 
able in  Singapore. 


FRANK  CRESSMAN  RETURNS  FROM  TRIP 

B.  Frank  Cressman,  treasurer  of  the  Mazer- 
Cressman  Cigar  Company,  has  just  recently  returned 
from  a  trip  through  New  York  State,  in  the  interest  of 
tlieir  brands  **Manuel"  and  '* Counsellor.''  He  re- 
l)()rts  ccmditions  as  very  satisfactory^  throttghout  the 
teri'itorv  he  covered. 


PALEY  TO  INSPECT  PORTO  RICO  HOLDINGS 
Samuel  Paley,  president  of  the  Congress  Cigar 
Company,  has  sailed  for  Porto  Rico,  accompanied  by 
(  harles  Cans,  to  inspect  the  company's  holdings  of 
Porto  Rican  tobacco  there  recently  purchased  from  the 
firm  of  Max  Gaiis'  Sons, 


BAYUK  ISSUES  INTERESTING  BOOKLET 

Bavuk  Cigars,  Incorporated,  have  just  issued  an 
interesting  booklet  giving  the  story  of  the  tobacco  that 
enters  into  the  manufacture  of  Bayuk  products.  It  is 
entitled  '*It's  Ripe  Tobacco !'» 

On  the  first  page  they  state:  *'Ripe  tobacco  is  to- 
bacco at  its  best.    It  makes  tlie  finest  cigars. 

''Who  wants  to  eat  a  green  peach?  Who  wants 
them  when  tliey  are  over-ripe  I  Then  why  should  you 
smoke  green  tobacco !    ( )r  over-ripe ! 

"We  believe  you  shouldn't.  So  we  IM  lathing 
hut  ripe  tobacco  ill  Bayuk  cigars.'' 

The  bookk't  goes  on  to  tell  the  extreme  care  tnat 
is  taken  in  selecting  tlie  tobacco  that  goes  into  Bayuk 
ciuars.  And  not  only  the  tobacco,  but  also  the  ground 
is  tested  that  the  tobacco  is  grown  in.  The  curing  is 
also  done  with  extreme  care  so  that  it  is  two  and  three 
years  after  the  tobacco  is  harvested  before  it  makes 
its  appearance  on  the  market  in  the  various  Bayuk 

])roducts. 

After  reading  this  booklet  you  will  not  wonder 
why  so  many  people  insist  on  having  their  favorite 
Bayuk  brand,  no  matter  in  what  part  of  the  country 
they  may  be. 

EISENLOHRS  DISPLAYING  "WEBSTER" 
One  of  the  windows  in  the  Otto  Eisenlohr  and 
Brothers,  Incorporated,  building  at  932  Market  Street, 
has  been  given  over  to  a  striking  display  of  **Welv 
ster"  cigars.  These  cigars  will  be  distributed  in  the 
future  bv  the  Eisenlohr  concern  in  Philadelphia  ter- 
ritorv. 


Editorial  Conmteiit 


{Continued  from  Page  f) 
marked  the  spirit  of  the  trade  toward  the  efforts  of 
11)23  and  1924  to  stage  a  really  important  exposition. 

There  can  ^  no  claim,  however,  that  the  19J.> 
show  t»  not  a  fair  trial  of  the  idea.  We  hope  that 
every  space  will  be  taken  before  January  19th  comc» 
around  and  that  it  will  be  1(X)  per  cent,  representative. 

To  our  minds  the  big  problem  now  l)efore  the  Ex- 
hibitors' Association  is  to  bring  the  public  to  the  show 
and  send  them  home  enthusiastic  over  what  they  have 
seen  and  learned  about  the  tobacco  industry. 


litiit 


News  From  Congress 


_.        'AND 

Federal 


Departments 


GOVERNMENT  REVENUE  FROM  TOBACCO  TAXES 
INCREASES  OVER  $16,000,000 

Washington,  D.  C. 

Tobacco  taxes  collected  during-  the  fiscal  year 
ended  June  30,  last,  exceeded  by  more  than  $16,500,000 
those  of  the  precedino;  fiscal  year,  it  is  shown  in  a  pre- 
hminaiy  report  just  submitted  to  the  SecretaiT  of  the 
Treasury  by  the  Commissioner  of  Internal  Revenue. 

Total  collections  from  this  souree  during  the  year 
were  $325,638,931,  as  compared  with  $309,015,492  in 
the  preceding  year;  this  was  more  than  one-third  of 
the  entire  sum  collected  from  miscellaneous  taxes. 

Analyzing  the  report,  it  appears  that  the  domestic 
sale  of  cigarettes  is  increasing  at  an  amazing  rate,  tax 
collections  on  small  cigarettes  amounting  to  $203,651,- 
330,  as  compared  with  $182,584,806,  an  increase  last 
year  of  $21,0()6,524.  Furthermore,  this  was  the  onlv 
item,  other  than  the  special  taxes  on  manufai^r^r^ 
to  show  an  increase  over  the  fiscal  year  1923. 

Tax  collections  on  large  cigars  decreased  f2,CM7,- 
405,  from  $47,272,570  in  1923  to  $45,205,165  in  the  fiscal 
year  1924,  Avhile  collections  from  small  cigars  de- 
creased $108,871,  from  $865,010  to  $756,139.  Taxes 
from  large  cigarettes  decreased  $4761,  from  $130,929 
to  $126,108. 

Receipts  from  snuff  totaTcd  f7,(K>6,0^  during  the 
fiscal  year  1924,  as  compared  with  $7,175,216  in  1923, 
a  decrease  last  year  of  $170,127,  while  taxes  from 
chewing  and  sm(.king  tobacco,  last  year  $66,7(X),456  as 
comjiared  with  $68,857,707  in  1923, 'showed  a  decrease 
of  $2,157,251.  Cigarette  iiapers  and  tubes  paid  $1,029,- 
292  in  1924,  against  $1,095,996  in  the  preceding  year, 
a  drop  of  $66,704. 

The  special  taxes  collected  from  manufacturew  of 
toba^  and  its  products  totaled  $1,137,148,  as  com- 
pared with  $1,004,959  in  1923,  an  increase  of  $132,189, 
but  miscellaneous  collections  relating  to  tobacco  %vere 
$154  less  than  in  the  ]irecetUug  year,  being  $^,14%  as 
compared  with  $28,296. 

AVith  the  exception  of  document arv  stamps,  taxes 
on  Philippine  tobacco  protlucts  declined  consistently  in 
1924.  the  report  shows.  Receipts  from  large  cigars, 
$755,413  as  comi)are<l  with  $953,075  in  19:^,  were  $197.- 
662  less;  large  cigarettes  pai<l  $12,  as  c/>mpared  ^^^th 
$33  in  1923,  a  drop  of  $21 :  small  ciirarettes  paid  $3305, 
as  compared  with  $4458.  a  drop  of  $1153;  and  maim- 
factured  tobacco  ])aid  $71,  as  compared  with  $648,  a 
drop  of  $577.  Uocunientarv  stamp  sales,  however,  in- 
cwased  $37.  from  $2421  to  $2458. 

Tax  collections  on  larcre  Porto  *Rican  cigars  also 
dwliued,  f  ro«a  $968,145  in  1923  to  $765,0^  in  19M,  a 


From  our  Washington  Bureau  622Alb£e  Building 


drop  of  $203,136,  but  receipts  from  small  cigars  in- 
creased $72,  from  $25,428  to  $25,500;  those  from  large 
cigarettes  increased  $27,491,  from  $2768  to  $30,259; 
and  small  cigarettes  increased  $177  from  $1208  to 
$1385.  Stamp  sales  decreased  $370,  from  $764  to  $394. 
The  withdrawal  figures  for  domestic  products  show 
6,794,147,794  cigars  in  the  fiscal  vear  1924,  against 
7,128,020,000  in  1923,  a  <lecrease  of  five  per  cent.;  504,- 
092,566  small  cigars,  against  576,673,340,  a  decrease  of 
13  per  cent.;  17,521,578  large  cigarettes,  against  18,- 
179,947,  a  decrease  of  four  per  cent.;  67,882,675,160 
small  cigarettes,  against  60,860,115,960,  an  increase  of 
12  per  cent. ;  38,917,164  pounds  of  snuff,  against  39,862,- 
314,  a  decrease  of  two  per  cent. :  and  370,557,690  pounds 
of  chewing  and  smoking  tobacco,  against  382,539,213 
pounds,  a  decrease  of  three  per  cent. 


REPRESENTATIVES  OF  TOBACCO  INDUSTRY  IN- 
VITED TO  CONFER  WITH  SECRETARY  OF 
COMMERCE 

Representatives  of  the  tobacco  industry  have  l>een 
invited  by  the  Secretary  of  Commerce  to  attend  a  con- 
ference to  be  held  September  24  to  consider  the  sim- 
plification of  the  present  great  variety  of  forms  used 
m  warehousing  and  to  act  on  uniforra  documents  for 
tto  warehouse  industry,  which  have  l>een  prepared 
after  nearly  two  years  of  study  by  a  special  committee. 

The  organizations  inviteil  to  have  representatives 
at  the  meeting  include  the  Cigar  ^Manufacturers'  Asso- 
ciation, New  York,  and  the  New  England  Tobac^'o 
(rrowers'  Association,  East  Hartford,  Conn. 

The  present  diversity  in  warehouse  forms  is  a  di- 
rect cause  of  confusion,  lost  time  and  errors,  it  is 
claimed,  and  the  conference  A\nll  be  the  culmination  of 
a  movement  to  obviate  these  losses.  It  will  seek  to 
have  ma<le  uniform  certain  documents,  notably  nego- 
tiable and  non-negotiable  warehouse  receipts  gener- 
ally used  in  business  dealings  between  warehousemen 
and  the  distributors  who  use  public  merchandise  ware- 
houses. 

It  it  pointed  out  that  warehousing  i«  rapidly  be- 
coming  recognized  as  an  important  link  in  the  chain 
of  distribution  and  that  a  considerable  improvement 
^n  be  made  in  the  ser\'ice  rendered  bv  this  industry 
through  greater  unifomiity.  The  studies  preliminarv 
to  the  compilation  of  the  tentative  standards  involved 
the  examination  of  hundreds  of  forms  used  at  present 
in  warehousing  throughout  the  Ignited  States  and  Can- 
ada. 

{Continued  on  Page  10) 


10 


44th  year 


THE  TOBACCO  WORLD 


September  15, 1924 


September  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


11 


(Continued  from  Page  9) 
LORILLARD  DENIES  CHARGES  OF  UNFAIR 

COMPETITION 

(;iiari>os  that  it  entered  an  agreement,  the  pur- 
pose and  effect  of  which  was  to  eliminate  competition 
among  the  members  of  the  West  Virginia  Wholesale 
(Irocers^  Association,  lodged  against  it  by  the  Federal 
Tracks  Commission,  are  denied  by  P.  Lorillard  Com- 
pany, Incorporated,  in  its  answer  to  the  Trade  Com- 
mission's complaint.  Joined  with  this  company  m  the 
comphaint  are  the  American  Tobacco  Company  and 
Liggr>tt  &  Myers  Tobacco  Company. 

The  Commission  charges  that  the  wholesale  groc- 
ers who  are  jobbers  in  the  products  of  the  above- 
named  manufacturers,  in  1921,  for  the  purpose  of 
eliminating  competition  among  themselves  and  their 
competitors,  and  among  subjobbers  and  retailers  of  ci- 
gars, cigarettes  and  other  tobacco  products,  entered 
fnto  an  agreement  to  fix  uniform  discomits  or  prices  at 
which  such  conmiodities  were  to  be  sold  by  the  jobbers. 
It  was  alleged  by  the  Commission  that  the  manufac- 
turers aided  and  assisted  the  jobbers  in  the  accomplish- 
ment of  this  pui-pose  by  informing  all  wholesalers  that 
thev  would  discontinue  and  refuse  to  sell  their  prod- 
ucts to  anyone  reselling  the  same  at  lower  prices  or  at 
greater  discounts  from  manufacturer's  list  than  agreed 
upon  and  fixed  by  the  respondent  jobbers  in  1921.  The 
Commission  alleges  that  the  manufacturers  did  dis- 
continue and  refuse  to  sell  certain  jobbers  who  did 

cut  price. 

These  charges  are  denied  without  qualification  by 
the  Lorillard  Company,  as  they  were  by  other  respond- 
ents, and  it  submits  that  the  coniplaint  of  the  Com- 
mission is  insufficient  in  law  upon  its  face  in  that  it 
does  not  state  facts  sufficient  to  entitle  the  Commis- 
sion to  the  relief  it  seeks. 

This  respondent  further  denies  that  it  is  neces- 
sary for  a  tobacco  jobber  or  retailer  of  tobacco  prod- 
ucts to  have  a  complete  and  continuous  stock  of  its 
goods  to  successfully  conduct  a  jobbing  or  retail  l>usi- 
ness. 


TRADE  COMMISSION  ISSUES  COMPLAINT 
AGAINST  HARRY  BLUM 

The  use  of  the  word  *' Havana"  in  connection 
with  the  advertising  and  sale  of  cigars  made  of  to- 
bacco not  grown  on  the  Island  of  Cuba  is  the  subject 
of  investigation  under  a  foiTnal  comi)laint  issued  by 
the  Federal  Trade  Commission  against  Harry  Blum, 
a  cigar  manufacturer  of  New  York. 

The  complaint  charges  that  the  trade  and  con- 
suming ])ublic  are  misled  and  deceived  into  the  al- 
leged erroneous  l)elief  that  the  respondent's  cigars  are 
manufactured  entirelv  of  tobacco  yrown  in  Cuba.  This 
impression  is  caused,  it  is  alleged,  by  the  respondent's 
use  of  the  words  "Havana"  or  *'Habana,"  both  on 
liis  labels  and  in  his  advertising  matter  in  connection 
witli  cigars  not  made  wholly  of  Havana  tobacco. 


LIBERMAN  REPRESENTATIVES  IN  TOWN 

H.  L.  Busli,  sales  manager  for  the  T^iberman  ^Fan- 
ufacturing  Com.pany,  manufacturers  of  both  long  filler 
and  scrap  bunch  machines,  has  been  s])ending  some 
lime  in  Philadelphia  and  vicinity  superintending  the 
installation  of  several  machines  in  this  territory. 


NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 
ASSOCIATION  ENDORSES  EXPOSITION 

The  following  resolution  was  offered  at  the  Na- 
tional Council  of  Traveling  Salesmen's  Association  at 
the  executive  session  of  the  convention  and  was  unani- 
mously adopted. 

The  National  Board  of  Tobacco  Salesmen's  Asso- 
ciation, through  and  by  their  delegates  representing 
them  at  the  convention  of  the  National  Council  of 
Traveling  Salesmen's  Associations,  do  hereby  offer 
the  following  resolutions : 

**  Whereas  the  National  Council  of  Traveling 
Salesmen's  Associations  of  the  United  States  has 
many  members  traveling  in  the  interests  of  the 
Tobacco  Industry  and  all  other  industries  w^ho  are 
in  favor  of  personal  liberty  and  resent  any  efforts 
to  abolish  the  use  of  tobacco  in  any  form,  and  also 
believing  that  expositions  such  as  the  big  Tobaxjco 
Industries  Exposition,  will  accomplish  a  great  deal 
of  good  for  that  industry,  hereby  be  it 

*' Resolved,  that  the  National  Council  of  Trav- 
eling Salesmen's  Associations  unqualifiedly  en- 
dorse the  efforts  of  the  tobacco  industry  and  the 
committee  connected  with  the  industry  in  their 
efforts  to  produce  a  thoroughly  represented  To- 
bacco Show  the  week  of  Januan^  19th  to  24th  in- 
clusive,-1925,  at  the  Grand  Central  Palace,  New 
York  City,  and  hereby  pledge  the  co-operation  of 
it's  members  to  influence  all  vd\\\  whom  thev  come 
in  contact  to  attend  the  exposition,  and  to  also  ask 
the  active  co-operation  of  these  people  to  use  their 
iiifluence  \\\\\\  their  Congressmen  and  Senators  to 
defend  the  tobacco  industr^^  against  all  unfair  at- 
tacks." 

National  Board  of  Tobacco  Salesmen's 
assoctattons, 
(Signed)  E.  ^f.  Freeman,  President. 


CIGAR  SMOKERS  GET  FURTHER  PROTECTION 
Eight  Avell-known  cigar  trade-marks  have  bcicn 
condemned  by  the  Federal  Trade  Commission  on  the 
ground  tliat  they  apply  the  term  ** Havana"  to  prod- 
ucts not  composed  entirely  of  Cuban  grown  leaf.  These 
decisions  mark  the  latest  and  most  important  advance 
ill  the  campaign  l^egun  by  the  American  Fair  Trade 
I.eague  a  year  and  a  half  ago  to  protect  smokers  from 
fraudulent  trade-marks  and  labels  involving  unjusti- 
fied use  of  such  terms  as  ** Havana, '» ** Tampa,"  *'Key 
West,"  ''Vuelta  Abajo,"  etc.  These  are  the  first  rul- 
ings requiring  radical  revision  of  long  established  ci- 
gar trade-marks  and  will  greatly  aid  the  league  in  its 
pi-osecution  of  misbranding  offenders. 

The  Commission  specifically  orders  two  manufac- 
tui-ers  using  such  trade-marks  to  **  Cease  and  Desist" 
fi'«»m: 

*'(!)  losing  the  word  ^Havana'  as  descriptive  of 
cigars  unless  such  cigars  be  made  entirely 
from  tobacco  gro\vii  in  the  Island  of  Cuba. 
**(2)  Representing  in  any  manner  that  cigars 
other  than  those  manufactured  entirely  from 
tobacco  grown  in  the  Island  of  Cuba,  are 
Havana  cigars. 
''(?A  Advertising  or  representing  in  any  manner 
whatsoever  that  anv  of  the  tobacco  going  into 
the  manufacture  of  cigars  manufactured  by 
it  was  grown  upon  a  plantation  w  planta- 
tions in  the  Island  of  Cuba  o\\Tied  by  it, 
when  such  is  not  the  fact." 


DETROIT 


— /^  -^i'  — ^     V -^ . 


N^^ 


Unemployment  Decreasing  in  Detroit— Detroit  Drug  Club 
Holds  Annual  Barbecue  Which  Marks  End  of  Straw 
Hat  Season— Hart  Brothers  Retire  from  Busi- 
ness— Pipes   Growing  in  Favor 


Detroit,  Mich.,  September  10,  1924. 

NDICATIONS  are  that  Dynamic  Detroit  in 
1924  will  have  the  greatest  building  year  in 
its  history  and  that  it  will  roll  up  a  volume  of 
construction  far  in  excess  of  the  total  reached 
in  1923,  wiien  the  highest  volume  ever  known  here  was 
reached.  Facts  and  figures  reported  by  the  building 
commission,  reveal  that  the  aggregate  of  construction 
for  the  first  eight  months  of  1924  is  $22,539,338  in  ex- 
cess of  the  amount  for  the  same  period  of  1923.  The 
total  for  this  vear  up  to  September  1st  being  $111,- 
213,022,  against  a  total  of  $88,673,684  for  the  same 
time  last  year. 

That  employment  in  Detroit  is  increasing  is  evi- 
denced by  the  report  of  the  employers'  association  is- 
sued Saturday,  which  shows  a  net  increase  of  4507 
men  for  the  week  ending  September  2.  The  com- 
bined working  force  of  firms  reporting  to  the  associa- 
tion is  now  198,997  men.  This  month's  report  shows 
an  increase  of  1535  employed  men  over  last  month. 

Local  cigar  manufacturers  report  business  as  be- 
ing good,  practically  every  factory  in  the  city  is  oper- 
ating to  full  capacitv  on  production  with  many  unfilled 
orders  on  hand.  The  jobbing  trade  reports  business 
fls  being  verv  satisfactory-,  with  (he  exceptior.  of  col- 
lections which  are  not  up  to  the  standard.  The  lead- 
ing downtown  retailers  report  business  for  the  month 
of  August  as  being  up  to  the  standard  of  former  years 
while  some  report  a  bigger  business  than  last  year. 

The  ** Dawes''  and  **Hell  n'  Maria"  pipes  are  en- 
joying a  splendid  sale  here  in  all  the  pipe  stores.  ^Nfany 
of  our  retailers  report  they  are  having  a  nice  business 
on  the  novelty  pipe,  and  they  are  on  display  in  the 
windows  of  the  downtown  stores. 

The  Detroit  Drug  Club  held  their  annual  barbecue 
on  "Wednesday,  September  3.  at  the  Detroit  Creamery 
Grove,  on  Gratiot  Road.  The  cigar  fraternity  was 
well  represented  by  factorv  men  and  jobbers'  sales- 
men. **BiH"  Thornton  (Marcero,  Bump  &  Howell 
Co.),  acted  as  leader  of  the  Darbytown  band  and  mas- 
ter of  ceremonies,  also  rendering  many  interesting 
speeches  for  the  various  candidates  seeking  election 
this  fall.  Joe  ^fuir  (Swift  Cigar  Company),  distin- 
guished himself  in  the  eating  and  refreshment  depart- 
ment. There  were  plenty  of  eats  and  drinks,  the  fin- 
est of  barbecued  ox  with  all  the  trimmings,  plenty  of 
delicious  corn  and  countrv  butter  and  everything  else 
that  goes  to  make  a  barbecue  a  success.  About  250 
attended  the  grand  outing,  which  was  pronounced  as 


the  best  ever.  The  straw  hat  season  ended  on  this 
date  for  those  who  appeared  with  the  summer  head- 
gear and  many  returned  home  minus  their  top  cover- 
ings. The  judges  holding  court  were  very  severe  with 
offending  culprits  and  the  fines  were  heavy,  but  ev- 
erybody was  happy  and  a  good  time  was  had  by  all.* 

R.  I.  ''Bob"  Ellis,  western  representative  for  San 
Martin  &  Leon,  Tampa,  Fla.,  called  on  the  trade  here 
last  week.  **Bob"  informs  the  writer  that  he  is  hav- 
ing wonderful  success  with  his  brand  in  all  sections 
and  that  he  is  well  pleased  with  the  progress  his  cigars 
are  making  on  the  Detroit  market. 

Arthur  Hanauer,  of  Kaufmann  Bros.  &  Bondy, 
manufacturers  of  pipes  and  smokers'  articles,  has 
been  with  us  for  a  few  days,  displaying  his  fine  line 
^vith  special  Xmas  numbers.  Arthur  says,  the  pipe 
business  is  wonderful  and  that  he  has  no  complaint  to 
make  regarding  business. 

C.  A.  Mitts,  who  operates  the  cigar  stand  in  thf 
Pantiland  Hotel,  Grand  Rapids,  IMich.,  was  a  visitor 
here  last  week. 

The  firm  of  Hart  Brothers,  wholesale  and  retail 
tobacconists  located  at  510  Gratiot  Avenue,  have  re- 
tired from  business.  The  business  was  founded  in 
1902  by  George  L.  Hart  and  Louis  Hart.  For  twenty 
odd  years  the  firm  of  Hart  Brothers  was  prominent  in 
\\\Q  wholesale  and  retail  tobacco  business,  and  their 
house  was  known  throughout  the  city.  Thev  featured 
many  private  brands  of  cigars  and  made  a  specialty 
of  the  box  trade.  Isiv.  George  L.  Hart  died  about  four 
years  ago.  Mr.  Louis  Hart,  the  surviving  member  of 
the  firm,  will  devote  his  time  in  the  future  to  his  real 
estate  and  other  holdings. 

Lee  Moore,  manager  of  the  lobbv  stand  for  the 
Tucker  Cigar  Company,  Dime  Bank  Building,  has 
.lomed  the  ranks  of  the  speed  demons.  Lee  spent  his 
vacation  at  Niagara  Palls  and  being  deeplv  interested 
in  oive  of  the  fair  sex  sojourning  there,  he  almost  forgot 
Ins  duties  in  Detroit,  which  called  for  his  services  at 
11.30  A.  M.  The  long  lingering  good-bve  on  Sundav 
night  caused  Lee  to  step  on  the  gas  on  Mondav.  Leav- 
mg  Niagara  Falls  at  3  A.  M.,  he  made  the  distance  of 
some  five  hundred  miles  to  Detroit  in  eight  hours  and 
reported  for  duty  on  time.  Next  vear,  we  will  no 
doubt  hear  of  Lee  doing  his  stunt  at  the  Indianapolis 
?peedwav. 

Al  Tobias,  one  of  the  roval  boosters  of  *<R    G 
Dun"  cigars  (Bernard  Schwartz  Cigar  Corporation)! 

(Continued  on  page  14) 


12 


44th  year 


THE  TOBACCO  WORLD 


September  15, 1924 


Business  Buildhig 

By  A  Trained  Business  Kan  Jk 

AdVERT(S£R 

wRirreM  esPECiAUY  roB  TrtEloMa;©  world  bta-EB  "''" 


S^T'^^s, 


MX  mCHTS  NUMVID 


HERE  are  three  fundamentals  to  a  window 
display,  the  article  to  be  sold,  the  decoration 
and  the  placard.  If  you  will  bear  this  in  mind 
when  planning  for  your  window  it  mil  won- 
derfully simplify  your  problem,  and  will  guide  you  to 
a  good  display. 

You  see,  your  display  should  emphasize  some 
definite  article  or  line— pipes,  smoking  tobacco,  cigars, 
cigarettes — not  merely  a  general  line. 

Your  placard  should  extol  the  qualities,  the  price, 
^e  merits  of  the  article. 

The  ornaments  might  consist  of  your  general  line 
of  goods,  but  they  should  be  set  in  the  background  so 
they  do  not  stand  out  alongside  of  the  one  thing  you 

afe  stressing. 

The  mind  likes  to  dwell  upon  one  article,  and  not 
upon  a  collection  of  generalities.  And  when  it  is  in- 
vited to  consider  one  thing  it  is  curious  to  know  all 
about  them.  Therefore  it  reads  the  placard  with  in- 
terest, and  is  influenced  thereby. 

But  don't  make  the  sad  mistake  of  leaving  any 
display  standing  too  long.  Such  action  defeats  its  pur- 
pose. Y^ou  should  change  your  show  window  at  least 
once  a  week,  and  should  make  as  complete  a  change  in 
appearance  as  possible. 

Don't  neglect  your  show  window.  Don't.  Many 
a  retailer  has  developed  a  large  business  through  no 
other  advertising  than  a  well-dressed  show  window. 


0    0    Ci^ 


The  secretary  of  a  large  assodafion  of  one  of  onr 
most  important  industries  recently  had  this  to  say  iu 
one  of  the  trade  journals  of  that  industry: 

**Your  secretary  had  the  good  fortune  to  receive 
from  a  personal  friend  a  pipe  that  came  from  London. 
Another  friend  presented  him  with  a  ven'  neat  'Lock- 
tite'  tobacco  pouch  and  a  can  of  tobacco.  He  has  ha^^l 
a  desire  for  several  years  to  indulge  in  the  soothing 
influence  of  a  pipe  while  attending  the  meetings,  but 
hesitated  to  do  so  feeling  that  it  might  be  his  duty  to 
maintain  the  lofty  dignity  of  the  occasions  by  smok- 
ing the  more  aristocratic  cigar.  He  hereby  gives  no- 
tice however  that  he  will  feel  at  liberty  in  future  to 
utilize  the  contemplative  assistance  of  his  Jimmie  pipe 
at  the  meetings,  which  will  enable  him  to  perform  his 
difficult  duties  with  more  calmness  and  better  jui^^* 
ment — and  that  is  of  more  importance  than  maintain- 
ing an  exalted  and  formal  dignity.*' 

So  you  see,  friend  dealer,  that  the  Jimmie  pipe  is 
dear  to  men's  hearts,  just  like  their  old  slippers,  their 
old  ^onse  wats  and  their  old  and  comfortable  easy 
chairs. 


**How  can  a  retailer  improve  his  business!"  I 
asked  of  an  enterprising  and  successful  cigar  dealer. 

*'Oh,  there  are  oodles  and  oodles  of  ways,"  he  an- 
swered. '  *  In  fact,  there  are  so  many  ways  to  improve 
that  it  would  require  more  space  to  mention  them  than 
vou  have  at  your  disposal.  ,  •  ,    t 

*'I  have  found  one  way  very  successful,  which  1 
seldom  see  mentioned,''  he  continued,  **and  that  is 
to  talk  frequently  to  your  counter  salesmen,  your  wor^ 

ers. 

*' Don't  talk  to  them  as  master  and  man,  but  as 
man  to  man.  Get  their  interest  by  explaining  that 
]>usiness  is  now  a  sort  of  co-operative  affair,  that  its 
success  depends  on  the  carrying  out  of  many  small 
trifles,  and  of  thinking  up  good  ideas  and  putting  them 
in  practice,  no  matter  how  trivial  they  may  be.  Then 
invite  their  views  on  what  could  be  done  to  improve 
the  business  and  to  effect  more  sales. 

''This  may  not  seem  to  produce  any  results,  but 
it  does.  In  the  first  place,  the  talks  increase  the  in- 
terest of  the  clerks,  and  increase  their  desire  to  sell. 
In  the  next  place  it  sharpens  your  owti  ideas  to  simply 
tell  them  that  you  want  new  ideas,  and  in  the  third 
place  it  clarifies  the  ideas  which  are  floating  around 
in  vour  head. 

*  "It  may  l)e  some  time  before  any  results  follow, 
but  somehow  the  business  gets  a  little  more  en- 
thusiasm, life  and  vim.  The  store  becomes  neater,  the 
display  of  goods  better,  the  selling  methods  improved, 
and  the  business  gradually  enlarges.  It  is  the  way 
of  nature," 

0    0    0 

A  word  to  the  manufacturers:  In  every  line  of 
business  manufacturers  are  discovering  that  it  is  a 
very  important  matter  with  them  as  to  whether  their 
retail  distributors  are  good  business  men,  good  distrib- 
ntors,  making  money  and  growing.  ^ 

Formerly  a  manufacturer  didn't  care  a  tinker  8 
dem  about  this.    But  he  does  today,  oh,  very  rnuchl 

Therefore  he  not  only  helps  the  retailers  in  an 
advertising  way,  but  he  helps  them  to  become  betttr 
business  men. 

He  posts  up  on  the  fundamentals  of  business — 
such  as  buying,  selling,  advertising,  widow  display, 
paying  bills*  promptly,  taking  the  cash  discounts,  and 
ail  these  things.  He  makes  his  traveling  salesmen 
learn  them.  And  then  he  instructs  his  salesmen  to 
talk  these  things  interestingly  and  earnestly  to  retaHere 
at  any  and  every  opportunity. 

It  is  slow  work,  this  matter  of  edtwrntfon,  as  any 
M^  school  boy  will  tell  you,  but  keeping  eFeriftstingly 

{Continued  on  Page  20) 


September  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


13 


^*.. 


The  Advantages  of 
the  Model  L 

Scrap  Bunch  Machine 


1.  Straight  or  shaped  work,  equally 
well  done. 

1.  Makes  right  or  left  hand  bunches 
perfectly. 

S.  Uniform  size  and  weight  of 
bunches  assured. 

4.  A  very  substantial  saving  in  lab(»r 
costs. 

5.  It  will  work  large  size  or  mixed 
CUT  scrap  of  unequal  sizes. 

6.  Handles   perfectly    shredded    or 
thrashed  scrap. 

7.  A  long,  even  rolHhg  fijr  better 
smoking  qualities. 

i.  Damp  or  dry  tobacco  handled  with 
equally  good  results. 

9.  Low  cost  of  u  pkeep:  does  not  easily 
get  out  of  order. 

10.  The  easily  adjustable  weighii^ 
scale  meets  all  requirements  as  to 
changes  in  sizes  and  weather  con* 
ditions. 

Ilk  Fluffy  filler  because  the  tobacco  is 
lifted  from  a  hopper  —  a  decided 
improvement  over  the  gravity 
method  of  feeding. 

Price  $750  complete 

£o.b.  Factory,  Newark,  N.  J, 


The  5 ""  Cigar 

You  can  make  it  at  a  Profit 


The  solution  lies  in  the  use  of 
labor  saving  machinery  such 
as  the  Model  L  Universal  Scrap 
Bunch  Machine. 

For  example:  Manufecturers  today  are 
paying  anywhere  from  $2.50  to  $3.50 
per  thousand  for  bunch  making,  either 
straight  hand  work  or  using  small  hand 
devices.  Figuring  on  this  basis,  the  Model 
L  Scrap  Bunch  Machine  will  show  up 
about  as  follows: 


Present  hand  method  - 
Model  L  Machine  method  - 
Net  saving     - 


Cm!  imt  m 

-  $2.50 

-  '90 

-  $1.60 


net  saving  represents  the  difference 
between  turning  out  a  5c  cigar  profit- 
ably and  breaking  even  or  in  many  cases 
turning  it  out  at  a  loss. 

Model  L  Machines  will  produce  from 
450  to  500  uniform  bunches  per  hour, 
either  straight  or  shaped  work,  right  or 
feft  hand  bunches. 


Universal  Tobacco  Machine  Co. 

116  West  32nd  Street,  New  York 

FtLctory:  Newmrk,  N.J. 


(OVER) 


14 


44th  year 


THE  TOBACCO  WORLD 


September  15, 1924 


September  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


(Continued  from  Page  11) 

is  the  proud  father  of  a  bouncing  baby  girl.  Miss  To- 
bias arrived  on  Monday,  September  1st,  and  tipped 
the  scales  at  eight  and  one-half  pounds.  Mother  and 
babv  are  doing  fine.  Papa  looks  natural,  but  his  vest 
doe'sn't  lit.  Congratulations,  Al,  we  hope  all  of  your 
troubles  will  l>e  ''little  ones.'* 

Charles  Bobrow,  of  Bobrow^  Brothers,  Incorpo- 
rated, Philadelphia,  Pa.,  makers  of  "Bold,**  ''La  To- 
sella,"  "Recall'*  and  "Topic"  cigans,  was  on  .the 
list  of  out-of-town  visitors  last  week. 

Mannie  Perez  and  Claude  E.  Turner,  of  Marce- 
lino  Perez  Company,  Tampa,  Fla.,  manufacturers  of 
"Tuval,"  "Redencion"  and  "Count  Pontchartrain 
clear  Havana  cigars,  called  on  the  trade  here  last 
week.  This  was  Claude's  first  trip  with  the  Perez 
line  and  Mannie  came  along  to  keep  him  company. 
These  two  knights  of  the  grip  reported  business  as 
being  verv  good  all  along  the  route  covered  so  far. 
Bert  Johnson  is  the  Detroit  distributor  for  "Tuval" 
and  "Redencion"  brands  and  the  Watkms  Cigar 
Stores  Companv  distribute  the  "Count  Pontchar- 
train."    All  of  these  brands  enjoy  a  splendid  sale  in 

the  city  of  Detroit.  .     .       i.      xr 

E.  H.  Briody,  western  representative  for  Kraus 
&  Companv,  Incorporated,  Baltimore,  Md.,  was  with 
us  for  a  few  davs  last  week.  While  here  E.  H.  made 
arrangements  with  the  Charles  F.  Becker  Company 
for  the  distribution  of  "Flor  de  Moor  Triangular s." 
The  "Flor  de  Moor  Triangulars"  go  to  the  trade  at 
^58  and  retail  at  two  for  fifteen  cents.  They  are 
packed  in  foil  bundles  of  six  cigars  for  forty-five  cents. 
E.  H.  savs  this  packing  is  a  knockout  and  that  he  is 
f-etting  big  repeat  business  in  all  sections  of  the  coun- 
Try.  The  new  packing  of  "In-B-Tween"  five-cent 
size,  in  round  tin  cans,  is  proving  to  be  a  very  popular 
number.  E.  H.  informs  the  writer  that  he  had  a  won- 
derful business  throughout  the  northwest  and  that  he 
i#  looking  forward  for  a  big  business  this  fall. 

J.  H.  Robinson,  of  Roig  &  Langsdorf,  Incorpo- 
rated, Philadelphia,  Pa.,  manufacturers  of  the  famous 
"Girard"  cigars,  is  spending  a  few  weeks  here  in  the 
interest  of  the  cigar  that's  "Good  to  the  last  inch.'* 
Mr.  Robinson  is  working  with  the  sales  staff  of  Howes- 
Shoemaker  Company,  local  distributors  for  the  "Gir- 
ard" cigar,  who  are  putting  on  a  selling  and  adver- 
tising campaign.  The  "Girard"  cigar,  already  enjoys 
a  splendid  distribution  and  a  healthy  sale  in  the  Motor 
City.  Many  attractive  window  displays  are  seen 
throughout  the  city.  , 

Mr.  Riker  and  Mr.  Freitag,  representing  the 
"Melachrino"  and  "Tareyton"  department  of  the 
American  Tobacco  Company,  were  here  last  week, 
looking  over  conditions  regarding  these  well-known 
brands.  While  here  Mr.  Riker  and  Mr.  Freitag  were 
piloted  about  the  city  by  Billy  Burke,  who  is  in  charge 
of  the  promotion  work  on  the  "Tareyton"  and  '* Mel- 
achrino" cigarettes. 

J.  M.  Cuvar,  westefh  Wp'esmitative  of  Andres 
Diaz  &  Company,  manufacturers  of  Havana  cigars, 
Tampa,  Fla.,  called  on  the  trade  here  last  week  and 
reported  a  very  satisfactory  business  on  his  brands. 

Herman  Goldsmith,  the  pipe  man  of  L.  &  H.  Stem, 
Incorporated,  New  York,  N.  Y.,  was  here  last  week 
showing  his  holiday  line  of  pipes  and  holders.  Her- 
man reports  a  very  successful  trip  over  the  route  cov- 


ered and  that  he  was  well  pleased  with  his  business 

here 

**Doc"  Watkins,  of  the  Watkins  Cigar  Stores 
Company,  has  closed  his  summer  home  at  Union  Lake 
for  the  season  and  has  returned  to  his  city  home  on 

Atkinson  Avenue.  ^     .       ^.         r^ 

Eddie  W.  Klein,  of  the  Cortez  Cigar  Company, 
called  on  the  leading  retailers  and  clubs  here  last 
week.  The  "Cortez"  cigar  is  a  very  popular  smoke 
with  the  Detroit  public  and  enjoys  a  big  sale  and 
splendid  distributions  in  all  the  leading  stores.  Ed- 
die is  very  optimistic  over  the  future  of  his  brand  m 
all  sections  of  the  country.  , 

Herbert  W.  Coe,  of  Philip  Moms  &  Company, 
Limited,  was  with  us  for  a  few  days  last  week  looking 
over  conditions  and  conferring  with  Messrs.  Finn  and 
McVey,  his  company's  representatives  in  the  State  of 

Michigan. 

"Dick"  Tobin,  Michigan  representative  ot  the 
Continental  Tobacco  Company,  Incorporated,  is  meet- 
ing with  great  success  in  .placing  his  company's  prod- 
ucts on  the  local  market.  "Dunhill"  and  "Barking 
Dog"  cigarettes  are  growing  in  sale  with  practically 
everv  dealer  and  there  is  a  steady  demand  for  / '  Reve- 
lation" smoking  tobacco,  which  also  has  a  wide  dis- 
tribution. «,   ,^    «,     ,         r^'  n 

W  W.  Tucker,  of  the  W.  W.  Tucker  Cigar  Com- 
panv, Dime  Bank  Building,  is  a  clever  advertiser  for 
his  'store,  alwavs  mindful  of  the  wants  of  his  custom- 
ers. Consequently  he  has  installed  a  large  leather 
davenport  where  his  customers  can  enjoy  home  com- 
lorts  and  rest  while  indulging  in  his  smokes. 

E.  A.  Rosemond,  the  official  booster  of  "El  Roi- 
Tan"  cigars,  for  Michigan  and  Indiana,  has  been  with 
us  for  the  past  three  weeks  promoting  the  sale  of  this 
well-known  brand,  working  with  the  sales  force  of 
John  T.  Woodhouse  &  Company,  local  distributors  o« 
"El  Roi-Tan"  cigars.  Eddie  reports  the  sales  on 
"Little  Tan"  to  be  very  encouraging  and  that  this 
size  is  going  big  in  manv  sections.  Eddie  left  for  In- 
dianapolis on  Saturday"  to  attend  "Buyers'  We^k,^ 
which  is  a  yearly  event  held  by  the  Business  Men  s 
Association* of  the  Capitol  City. 

Samuel  Zinberg,  of  the  House  of  Comoy,  London, 
England,  was  on  the  list  of  out-of-town  visitors  last 
week.  Mr.  Zinberg  reports  the  Comoy  pipe  to  be  grow- 
ing in  popular  favor  with  the  smokers  in  all  sections  ot 
the  countrv.  The  Watkins  Cigar  Stores  Company  are 
tte«  exclusive   agents   in   Detroit   for   the   House   ot 

Comov. 

Yours  truly, 


44th  year 


15 


"TTiUi^H^ 


STQBM^15AiIAGES  CONNECTICUT  VALLET 

TOBACCO 
Northampton,  Mass.,  Sept.  3. 

Heavy  electne  storm  accompanied  by  hail  die! 
damage  yesterday  estimated  at  more  than  $100,000  to 
the  tobacco  crop  in  the  Connecticut  Valley  towns  of 
Hadley,  Hatfield,  Whately  and  Deerfield.  The  cro] 
has  been  partially  har\^ested  in  most  places,  but  coii- 
siderable  acreage  was  still  in  the  fields  and  hail  fil> 
very  generally  over  the  tobacco  section.  One  of  tn 
trees  blown  over  by  the  wind  was  the  famous  Jennv 
Lind  elm  at  Hatfield,  so  called  because  Jenny  Lmi 
sang  under  it  at  the  time  she  was  spending  her  hon- 
eymoon in  Northampton. 


iif5« 


After  all 


Jiothin^  satisfies  Uk? 
joed  cigar 


QqMS^ 


T^HAT  in  itself  is  enough  to  place 
Spanish  Cedar  Boxes,  especially 
the  BOITE  NATURE,  ahead  of  all  other 
kinds  of  containers  for  Cigars. 

Pleasing  in  Color, 
Velvety  and  Attractive 
Clean  and  Light. 

But  that  is  by  no  means  all  there  is  to  if. 
SPANISH  CEDAR  Tones  up  the  Cigar; 
keeps  it  fit,  fresh  and  mellow;  and  by 
imparting  its  own  alluring  aroma  to  the 
Tobacco,  improves  the  blend. 

GOfUINE  SPANISH  CEDAR  CIGAR  BOXES 

look  best  and  are  best.  No  imitation  or 
substitute  ever  produced  can  be  com- 
pared to  them. 


16 


44th  year 


THE  TOBACCO  WORLD 


September  15, 1924 


September  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


17 


York  County  News 


September  15. 
Tlie  York  C'ountv  cig-ar  manufacturers  have  devel- 
oped tlieir  iiulustrv  to  a  point  where  they  are  now  rec- 
ognized throughout  the  entire   United  States   as  the 
makers  of  quality  nickel  cigars. 

They  have  obtained  this  recognition  by  their  i)ro- 
gressive  methods  of  merchandising,  and  the  uniformity 
of  their  product,  both  as  to  quality  and  workmanship, 
which  has  been  obtained  at  great  expense  by  careful 
selection  and  preparation  of  their  tobaccos,  and  also 
the  method  of  packing  their  cigars  in  a  manner  tliat 
they  reach  the  consumer  in  a  condition  he  likes  best. 

"  The  manufacturers  are  rewarded  for  their  efforts 
m  this  direction  by  largely  increased  demands  for 
their  merchantlise,  and  factories  are  working  at  full 
capacity.  New  factories  are  being  started,  and  all 
available  labor  is  being  employed,  and  in  many  in- 
stances, firms  in  this  county  have  their  production  sold 
for  the  balance  of  this  year,  and  are  refusing  to  ac- 
cept further  orders. 

A  well-attended  meeting  of  the  York  County  Cigar 
Manufacturers'  Association  was  held  m-  ^  evening 
of  Se])tember  8th  at  Red  Lion. 

Many  interesting  matters  were  brought  ^^  ^- 
tention  of  the  members  and  discussed. 

Among  the  guests  present  were  ITarry  Hene,  "^ew 
York  City,  representative  of  the  East  Prospect  Cigar 
Company,  East  Prospect,  Pa.;  Fred.  Charles,  of  the 
Fred.  Charles  Company,  ^lohawk,  N.  Y.,  who  spoke  on 
some  of  his  many  interesting  experiences  in  the  cigar 
business,  and  J.  Reynolds  Brady.  Philadelphia,  repre- 
sentative of  the  American  Box  Supply  Company,  De- 
troit, Mich.,  who  spoke  on  the  subject  of  ''Good  Busi- 
ness'' and  why  it  is  going  to  continue. 

President  B.  M.  TTannigan,  in  his  address,  laid 
great  stress  on  the  fact  that  great  praise  and  appre- 
ciation of  his  efforts  was  due  to  our  friend,  Rudy  Ehe- 
lialt,  local  correspondent  for  the  Tobacco  Leaf  publi- 
cation, for  his  good  work  in  the  rmblicity  campaign  of 
the  association,  and  to  which  all  those  present  were 
fully  agreed. 

The  manufacturers  of  this  section  will  welcome 
the  news  that  a  Western  Union  Telegraph  Company 
branch  office  will  be  opened  in  about  thirty  days  in 
Red  Lion,  which  will  avoid  the  necessity  of  relaying 
telegrams  by  telephone  to  York,  as  they  are  (impelled 
to  do  at  present. 

After  a  summer  recess  of  about  a  month,  the 
Lions'  Club,  of  Red  Lion,  held  their  regular  meeting 
and  luncheon  OA  September  8th,  whi^  was  well  at- 
tended. 

They  contemplate  the  pleasnre  of  entertaining  the 
Lions'  Club,  of  Dallastown,  on  September  24th»  and 
the  Lions'  Club,  of  York,  Pa.,  two  weeks  later. 

The  Lions'  Club  is  planning  to  place  conspicuous 
signs  at  all  street  entrances  to  Red  Lion,  with  a  wel- 
come from  the  Lions'  Club  inscribed. 

The  following  visitors  were  present  at  the  lun- 
cheon, and  w^ere  warmly  w^elcomed  bj  President  T.  E, 
Brooks  and  all  members: 

Henry  Voice,  representing  PasTmeh-Voiw  Litho- 
graph Company,  New  York; 

E.  B.  Kincaid,  representing  Miller,  DnBrul  & 
Peters  Manufacturing  (V)mpany,  Cincinnati; 

J.  Reynolds  Brady,  representing  American  Box 
Supply  Company,  Detroit,  Mich.f 


E.  A.  Allison,  State  Bank  Examiner,  Harrisburg, 

Pa.  • 
E.  J.  kandle,  State  Bank  Examiner,  Harrisburg, 

Pa. 


Hallam,  Pa. 
U.  U.  Blessing  &  Company  have  recently  added  a 
triangulares  shape  to  their  line,  which  is  meeting  with 
great  success  with  the  trade. 

Yorkana,  Pa. 

Ellis  B.  Strickler  has  greatly  increased  his  pro- 
duction on  *'Politano"  and  ''Double  Quality,"  cigars 
by  occupying  the  recently  finished  addition  to  his  fac- 
tory, and  the  employment  of  more  hands, 

'  N.  O.  Swift  Cigar  Company  is  still  enjoying  a 
good  volume  of  business  on  their  **Jos.  F.  ^Villard" 
brand. 

Yorkana  Cigar  Company  have  increased  the  pro- 
duction on  ** Garcia  Triangulares"  by  opening  another 
factorj'. 


East  Prospect,  Pa. 

East  Prospect  Cigar  Company  has  installed  otte 
of  the  new  Miller,  DuBrul  &  Peters  Manufacturing 
Company's  automatic  bunching  machines,  under  the 
supervision  of  Mr.  Kincaid  of  that  company,  which  is 
working  nicely. 

This  firm  is  introducing  to  the  trade  some  new 
shapes  with  wonderful  qualitv  under  their  brands 
*'Epco,"  "Emdia  Garcia"  and ''* Airedale. " 

A.  F.  Burg  is  working  at  full  capacity  turning  out 
*'Pinta"  cigars  which  have  a  big  following. 

Spry,  Pa. 

H.  L.  Haines  &  Company  have  recently  installed 
one  of  the  new  Miller,  DuBrul  k  Peters  automatic 
bunching  machines  to  help  speed  up  production  on 
"Robert  Fulton"  cigars. 


Windsor,  Pa. 

Herbert  L.  Smith,  manufacturer  of  '* Havana 
Brown"  and  **  Jarona,"  individual  foil  wrapped  invin- 
cibles,  has  just  completed  an  addition  to  his  Windsor 
factory,  which  enables  him  to  employ  a  considerably 
greater  numl>er  of  hands. 

W.  H.  Snyder  &  Company  are  occupying  their 
lately  acquired  new  factory  which  has  a  capacity  for 
two  hundred  and  fifty  hands, 

** Country  Hub"  is  still  their  leading  brand. 

Ed.  Flinchbaugh,  pro])rietor  of  the  Windsor  Cigar 
Box  Company,  is  busy  speeding  up  production  to  keep 
his  many  customers  supplied  with  quality  boxes. 


Red  Lion,  Pa. 

T.  R.  Brooks  k  (V)mpany  now  have  ten  factories 
making  their  **Havana  Sweets"  and  **'(^anadian  Club" 
brands,  which  are  having  a  tremendous  distributi(m. 

Martin  Neft*  &  Son  factories  are  working  to  ca])a- 
city  on  their  brands,  **Grandella"  and  ** Middy"  indi- 
vidual foil  wrapped  invincibles. 

Whorley  JP.  Neff,  of  W.  3.  Neff  k  Company,  h 
leavinpf  on  a  trip  to  the  Pacific  Coast  to  visit  their 
many  jobljers  of  the  "Robert  E.  Lee"  brand. 

Q-.  A.  Strobeck  ia  still  enjo>'ing  a  big  business  on 
his  **Gasco"  brand  and  is  now  adding  a  triangularcn 
shape  packed  live  in  a  bundle,  wra|)ped  in  transparenl 
gelatin  paper,  under  the  brand  *'Heginita." 

{Contimied  on  Page  Id) 


PROGRESS 

Most  of  us  can  still  recall  the  hack,  the  horse- 
car  and  the  many  other  one-horse  methods 
by  which  things  were  moved  or  made. 

The  pace  of  to-day,  however,  has  left  these 
time-consuming  contraptions  far  behind  to  be 
supplanted  by  high-powered  methods,  high- 
geared  machines  and  organizations. 

The  cigar  box  industry,  like  all  others  has 
felt  the  urge  of  progress.  While  still  made  of 
wood  because  nothing  else  serves  so  well,  the 
manner  of  manufacture,  the  quality  and  ap- 
pearance of  the  finished  product  have  been 
gradually  improved  to  meet  the  new  demand. 

la  this  forward  step,  this  organization  has 
been  no  laggard.  In  fact  we  have  always 
itriven  not  only  to  keep  pace  with,  but  rather 
to  anticipate,  the  trade's  requirements. 

Leschey-Myers  Cigar  Box  Co. 


CIGAR    BOX    fVIAIMURACTUFf  EFf  S 


YORK-HANOVER- EPH RATA- PHILAOEUPHIA 


After  all 
nothing  satisfies 
a  good  cigar 


18 


44tli  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


September  15, 1924 


TKeres  something  about  tkemyouU  life 


k 


TWENTY  FOR  A  QjUABJER 


Tareytons  are  working  overtime  for 
dealers  everywhere.  Their  sales  are 
growing— ^roo^iw^— GROWING!  To 
stock  them  is  to  enjoy  the  prestige 
of  a  quality  brand,  and  the  profits 
bom  a  popular  one. 

^  I  ^Herbert 

lareyton 

CIGARETTES 


Superior  Cigar  Company  have  as  their  leader,  the 
*'Pav  Day"  brand. 

b.  C.  Kaltreider,  of  D.  C.  Kaltreider  &  Sons,  has 
iust  returned  from  a  trip  to  the  Middle  West,  where 
iie  found  his  brand,  "Apollo''  invincibles,  individually 
foil  wrapped,  was  having  a  big  demand. 

AV.  C.  Frutiger,  of  W.  C.  Frutiger  &  Company, 
makers  of  *' Victory"  and  **Bank  Note"  cigars,  has 
gotten  out  his  guns  preparing  for  the  gunning  season 
and  we  can  see  visions  of  pot  pie,  etc. 

Kellv  Cigar  Company,  makers  of  the  famous 
"Kollv"' cigars,  have  added  the  brand  *' Kelly's  Green 
Ribbon,"  indi\adual  foil  wrapped,  to  their  line,  and 
have  booked  some  nice,  big  orders. 

T.  L.  Adair  &  Company  are  booked  to  capacity 
with  orders  for  **Argoo<l"  "El  Cortel"  and  "Boston 
Port"  perfectos,  with  importeil  Sumatra  wrappers, 
these  cigars  have  duplicated  everywhere  they  have 
been  introduced. 

:yrcGuigan  Cigar  Company  are  enjoying  their  us- 
ual good  business  on  their  "Beechnut"  brand. 

T.  C.  Smith  has  recently  added  a  number  of  new 
distributors  on  his  "Magnet"  brand. 

J.  C.  Winter  &  Company  are  greatly  oversold  on 
"Skill"  oight-cent  cigars  and  "Champaigne"  five- 
cent  cigars,  and  all  their  factories  are  working  at  full 
speed. 

Tampa  Cigar  Company  feature  "Federal  Judge" 
cigars,  which  are  popular  sellers  all  over  the  country. 
Consumers  Cigar  Box  Company  are  constantly  in- 
creasing tlieir  output  on  quality  wooden  boxes,  their 
plant  being  equipped  with  the  most  modern  automatic 
machinery,  puts  them  in  a  position  to  ii^  orders 
promptlv. 

Earl  Boat,  makers  of  "Jose  Grande"  Mg  perfec- 
tos, has  recently  opened  up  two  new  factories  to  in- 
me$mQ  production  on  this  brand,  which  has  a  big  call. 

J.  R. 


DIVIDENDS  DECLARED 
P.  Lorillard  Company,  quarterly  3  per  cent,  on 
common,  and  1%  per  cent,  on  preferred,  payable  Oc- 
tober 1  to  stock  of  record  September  15. 

G.  W.  Ilelme  Company,  quarterly  75c  on  common 
and  1%  per  cent,  on  preferred,  payable  October  1  to 
stock  of  record  September  15. 

United  States  Tobacco  Company,  quarterly  75c  on 
common  and  $1.75  on  preferred,  payal)le  October  1  to 
stock  of  record  September  15. 

American  Cigar  Company,  VA  P^i*  ^^i^^-  ^^^  V^^- 
ferred,  payable  Octolwr  1  to  stock  of  record  Septem- 
ber 15. 


Imperial  Tobacco  Company,  of  Canada,  Ltd.,  l^lj 
per  cent,  on  ordinan-  shares,  payable  September  29  at 
exchange  rate  of  $4.49Vi>  Canadian  to  the  £1. 


"HOOK  UP"  YOUR  BRANDS 
WITH  NEW  TRADE 

BY  PACKING  YOUR  CIGARS 
IN  WOODEN  BOXES 

WE  MAKE  GOOD  BOXES— TRY  US 

Windsor  Cigar  Box  Co. 


WINDSOR 


PENNA. 


September  15, 1924 


THE  TOBACCO  WORLD 


44th  year 


19 


THE  MORGUE  OF  BUSINESS  FAILURES 

The  records  of  the  morgue  of  business  failures 
give  '*poor  management''  as  the  cause  of  a  vast  ma- 
jority of  commercial  deaths,  according  to  the  Domes- 
tic Commerce  Division  of  the  Department  of  Com- 
merce in  '*  Budgetary  Control  in  Retail  Store  Manage- 
ment," the  first  of  a  series  of  pamphlets  prepared  for 
the  purpose  of  helping  the  American  retailer  over- 
come some  of  his  more  difficult  business  problems. 

Failures  have  been  attributed  to  lack  of  sufficient 
working  capital,  to  a  poor  location,  and  are  very  often 
falsely  laid  at  the  door  of  economic  changes.  In  sum- 
marizing these  causes,  however,  the  Domestic  Com- 
merce Division  says  that  bad  management  in  some 
form  appears  to  be  the  explanation  of  most  of  them. 

More  thorough  understanding  of  individual  man- 
agement problems  will  save  manv  wobbling  retailers, 
the  division  asserts,  pointing  to  the  fact  that  the  retail 
store  is  conspicuous  in  the  field  of  business  enterprise 
for  the  number  of  casualties. 

**Only  in  the  past  three  or  four  years  has  the  mer- 
chant realized  that  his  business,  as  well  as  that  of  the 
taianufacturer,  is  a  science,  and  that  he,  too,  can  well 
Wford  to  utilize  many  of  the  new  methods  whidi  are  be- 
incr  adopted  in  business  management  in  the  entire  field 
of  industrv,"  the  division  saj's  in  advocating  budget- 
ary control. 

Operation  of  a  business  is  much  like  the  running 
of  a  ship,  the  division  points  out,  in  explaining  the 
need  for  better  management.  The  captain  has  a  goal 
—the  port  to  which  lie  is  bound;  the  chart  of  the 
course ;  and  the  instruments,  such  as  compass  and  sex- 
tant, to  keep  him  on  his  course.  The  captain  of  a  busi- 
ness must  take  the  same  precautions  in  guiding  his 
business  ship  over  the  rough  seas  of  competition  and 
alternatinsr  periods  of  prosperity  and  depression.  The 
established  quotas  and  limits  are  the  ports  toward 
which  the  business  pilot  is  heading:  the  budget:  the 
map:  and  the  comparison  of  actual  with  estimated  fig- 
ures corresponds  to  the  ship's  compass  and  sextant, 
^or  bv  this  the  direction  of  movement  and  the  loca- 
tion of  the  business  is  determined. 

Selling  is  the  ^'little  idol"  in  many  retail  organ- 
izations, the  division  says  in  connection  ^nth  the  sub- 
ject of  co-ordination  of  the  activities  of  a  business. 
Small  consideration  is  given  to  the  cost  of  these  sales 
and  the  margin  which  they  should  yield.  The  bring- 
ing together  of  the  costs  and  possibilities  of  the  con- 
stituent elements  of  the  selling  process  enables  the 
community  purchasing  agent,  the  retailer,  to  arrive  at 
an  approximately  correct  relation  between  sales  vol- 
ume and  expense. 

The  tremendous  losses  (caused  by  over-purchas- 
ing) which  were  taken  during  the  last  period  of  de- 
pression, can  be  attributed  in  part,  to  the  lack  of  in- 
telligent control  of  buyers  acti\nties,  the  division  savs 
in  a  chapter  devoted  to  centralizing  executive  control. 

Making  forecasts  and  recording  results,  division 
of  budget  for  control,  sales  budsret.  merchandise  bud- 
^(^t,  onerating-expense  budget,  advertisinsr  budget,  and 
♦he  advantajres  and  disadvantasres  of  budsretarA-  con- 
trol, are  discussed  in  succeeding  chapters  of  the  pam- 
phlet. 

The  public^ition  was  prc])are<l  by  Laurence  A. 
Hanson,  formerly  affiliate*]  with  the  Boston  Retail 
Trade  Board  and  later  managing  director  of  the  Mas- 
sachusetts Retail  Merchants  Association,  as  a  result 
of  original  research  in  the  field  with  which  the  bulle- 
tin deals.    The  data  was  gathered  directly  from  ])romi- 


nent  retailers  all  over  the  country.  It  represents  the 
co-ordinated  opinions  of  the  most  progressive  retail 
agencies,  and  presents  an  approach  to  the  solution  of 
the  problem  heretofore  unattempted,  according  to  the 
Domestic  Conameroe  Division.  The  pamphlet  known 
as  Trade  Information  BtiUetin  No.  266  may  be  ob- 
tained upon  request  from  the  Bureau  of  Foreign  and 
Domestic  Commerce  in  Washington,  or  from  any  of 
the  Commerce  Department's  offices. 

BARNEY  ISSUES  INTERESTING  BOOKLET 
Production  in  the  American  tobacco  manufactur- 
ing industry  is  being  maintained  at  a  high  rate  and 
both  the  immediate  and  long-term  outlook  are  highly 
favorable,  according  to  an  exhaustive  analysis  of  '*The 
Tobacco  Industry,"  published  by  Chas.  D.  Barney  & 
Company,  members  of  the  New  York  Stock  Exchange. 
The  book  deals  with  the  historical,  agricultural, 
manufacturing  and  financial  aspects  of  the  tobacco  in- 
dustry, and  contains  a  brief  review  of  affiliated  indus- 
tries and  statistical  data  on  various  tobacco  companies. 
The  groA\^h  of  the  American  Tobacco  Company  and  its 
influence  on  the  economic  status  of  the  industry  are 
treated  in  detail. 

It  says  of  the  future  of  the  industry : 

**  Viewing  the  tobacco  manufacturing  indus- 
try and  its  long  distance  aspects,  its  future  is  one 
of  encouragement  and  promise.  The  saturation 
point  does  not  seem  to  have  been  reached  either 
in  cigarettes,  pipe  tobacco  or  cigars,  and  there  is 
room  for  growth  in  the  per  capita  consumption  of 
all  three  types  of  tobacco.  Smoking  is  not  a  fad, 
to  be  adopted  one  month  and  abandoned  the  next. 
Once  a  man  takes  to  smoking,  he  rarely  discon- 
tinues the  practice  and  it  usually  becomes  a  life- 
long habit  with  him.  In  times  of  stress  he  mav 
be  less  indulgent,  but  smoking  ordinarily  is  not 
regarded  as  a  verj-  expensive  luxury-  and  there  is 
no  great  curtailment  even  in  hard  times. 

*'The  manufacture  of  cigarettes,  smoking  to- 
bacco, and  chewing  plug  is  established  on  a  sound 
economic  basis.    Competition,  if  it  becomes  more 
keen,  is  more  likely  so  to  develop  among  tJie  com- 
panies already  in  the  field  rather  than  from  the 
intrusion    of    new   manufacturers.     A    successful 
business  in  the  last  analysis  is  largelv  dependent 
on  brands.    The  facilities  for  efficient  and  econom- 
ical manufacture  must  exist,  but  they  must  be 
utilized  in  the  production  of  tobacco,  which  has 
achieved  popularity  through  its  brand  or  trade 
name.     Particular  brands,  once  thev  are  estab- 
lished in  popular  favor,  usually  maintained  their 
popularity  provided  the  quality  that  gained  such 
favor  is  not  allowed  to  deteriorate,  and  the  name 
is  kept  constantly  before  the  public  mind  through 
persistent   advertising.     In  tobacco  merchandis- 
ing  advertising  plays  an  important  part,  and  the 
successful  manufacturer  must  not  only  be  able  to 
produce  cheaply  but  to  advertise  effectively  and 
extensively.     Very  few  new  manufacturers   are, 
therefore,  likely  to  enter  the  field  on  a  large  scale 
because  of  the  heavy  capital  outlays  necessarv  to 
build  up  large  production  units,  and  because  of 
the  large  expenditures  both  of  money  and  effort 
that  would  be  necessary  to  build  up  popularity 
for  new  products. 

**Apart  from  temporary  market  fluctuations, 
investment  in  seasoned  tobacco  manufacturing 
stocks  of  proved  merit  promises  to  give  a  profit- 
able return  viewed  from  the  long-term  standpoint. 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


September  15, 1924 


September  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


■    ■    «■  ■■■■^■■■■■■■B 


■ ■■■«■■■■■■■■ 

■  <  ■  maaiiaiil 
■ • • ^■■■•■■■■a 


Smc^e 
J^eacc 


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•  ■••^■■■■■■■■■■9 

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I ■■■■■laaaaaa"*""""!* 


■  ■■■ 
■  aiiiiillllBB'IIB 


BAYUK  CIGARS,  Inc. 

PHILADELPHIA,  PA. 

New  York,  119  Lafayette  Street 
Phone  Fraaklin  3166 

MAKERS  OF: 

Philadelphia  Hand  Made 
Havana  Ribbon 

(Ripe  Domestic  Filler— Imported  Sumatra  Wrapper) 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


1 1  •  ■  ■■  I  a -maaaaaaaigH  ■■■■■- 

■  ■•■■■■  a  ESaiiiiiiiiiiiiiiial 

■  ■•■•■•atiaaaiiBiaiiiiiiaaia 
■■•■■■■■a •■■■■■■■■aaaaiaaaaaa 

1 1  •■■■■■■■  •laiaaaaaaiataaaaiaaa 


After  all 
^thing  satisfies  lika^ 
^      a  good  cigar 


MERCHANTS  OGAR  BOX'ii 

DALLASTOWN,  PA. 

^yviANUFACrURBftS  OF 

CIGAR  BOXES  &  CASES 

Dealers  In  LabelSt  Bands  and  Edgings 


CAPACITY    1S.000   DAILY 


Wa  make  tham.     Anjrthiitf  in  Cadar,  Vanaar, 


«i»     V.f         *¥f  J    Wa  maka  tham.     Anjrtnir 

if     It   S     Wood'     Redwood  and  ImiUtion. 


•  i»     l.f         f^      •  Wa  have  tham.      Lat  ua  quota  you  on  your 

If     It    8     1    rices n*^-     ^"*  "P  '»*»*»  •  ""*  **•"  boMnakar 

lor  your  1924  requirements. 

WE  SPECIALIZE  IN  BOITE  NATURE  BOXES 
first  Cln««  Cirfnr  Boxes  Guaranteed 


flScmbcre  ot  tbc  in5u0tt«  ate  cotWaUs  mvitco  wbcn  in 
pbila&clpbia  to  mafcc^tbe  otHcca  of 

^tbe  ttobacco  TUHorlt) 

tbeit  beaOquattew.  anb  to  mafcc  use  ot  out  eervicee 
in  an^  anb  all  waiS0.  foe  contetcncca  a  private  otHce 
will  be  placeb  at  tbeit  biepoeal,  if  beaiteb.  "Remembet 
tbe  abbreafl,  236  Cbestnut  Stteet,  pbilabelpbia,  pa. 

'Celcpbone,  lombard  1768 


Business  Building 


(Continued  from  page  12) 

at  it  brings  success— and  one  of  the  remarkable  and 
encouraging  features  of  business  is  that  retaders  are 
educating  themselves  from  storekeepers  to  merchants; 
that  they  are  becoming  larger  distributors,  paying 
bills  more  promptlv,  ordering  more  carefully,  return- 
ing fewer  goods,  cancelling  fewer  orders  and  becoming 
more  profitable  to  manufacturers.  All  of  which  is  verj- 
ffood  And  it  should  encourage  you  to  continue  the 
good  work  of  helping  the  retailer  in  eveiy  way  pos- 
sible. 

Cj3    tJJ    C$3 

The  executive  of  a  large  business  house  was  se- 
fected  to  address  the  graduating  class  of  a  business 
college.  1  wish  I  could  give  you  his  whole  address, 
for  it  was  interesting,  but  the  editor  is  a  tightwad  m 

giving  me  space.  ^    ^     •      a 

One  sentence  stiinds  out.  '*  Business  needs  trained 
minds,  ^'  he  said.  *'High  standards  and  constructive 
abilitv     It  needs  and  richlv  rewards  real  leadership." 

I  want  to  emphasize  the  fact  that  these  young  fel- 
lows are  coming  into  the  world  with  trained  minds, 
with  knowledge  of  the  latest  methods,  and  they  are 
going  to  put  life  into  business. 

Manv  of  thom,  instead  of  taking  j(»bs  with  big  cor- 
porations, will  buv  out,  or  start,  a  small  business  of 
their  o\ni  and  **watch  it  grow/'  And  their  business 
will  grow,  believe  me. 

One  of  them  mav  open  a  little  cigar  store,  candy 
store,  and  light  novelties  combined.  He  may  settle 
near  vou.  And,  unless  vou  too  have  trained  your  miiid, 
and  utilized  the  later  methods,  he  will  swipe  your  trade. 

All  of  which  will  l>e  sad.    It  will  be  verif  sad  for 

Don't  simplv  read  this  Business  Building  Depart- 
ment, and  business  .iournals.  Study  Them.  Adopt  the 
hints  and  suggestions,  which  would  help  your  trade. 
Particularlv  be  interested  in  the  little  ideas,  which 
seem  too  small  to  bother  with.  They  are  really  tlu; 
ones  that  will  prove  your  lifeboat  in  the  rough  sea  ot 
competition  which  is  coming. 

DALTON  TAKES  ON  "NOTTINGHAM- 
The  firm  of  M.  J.  Dalton,  distributors  of  imported 
and  domestic  clear  Havana  cigars  in  Philadeli)ha,  have 
taken  on  the  ''Nottingham''  brand,  made  by  D.  l^mi 
Klein,  for  distribution  in  this  territory.  This  bran«l 
is  made  bv  the  ('uban  hand  method  with  a  full  Hayaiia 
filler  and  Sumatra  wrapper,  and  is  packed  exclusivelv 
ill  full  cedar  boxes,  and  retails  at  fifteen  cents  each 

and  upward.  ,    .tr>  * 

l\,  J.  Dalton  also  dMribtites  Pinkussohn's     rot- 
pourri"  smoking  mixture  in  this  territory  and  alsf 
has  a  wonderful  sale  on  their  ovm  ''Dalton's  Stanley 
Mixture,"  which  they  ship  constantly  to  many  points 
throughout  the  eastern  part  of  the  United  States.    ^ 
They  also  report  a  splendid  call  for  *'Lozano8, 
made  bv  the  ^forgan  Cigar  Company,  Tampa,  Fla 
''Lord  Beaconsfield,"  made  by  Pamies,  Arango  &  (  oir. 
panv,   Augustine,  Fla.:   "La   Sinceridad,"  made  l» 
Berrinian  Brothers,   Tampa,  Fla.,   and   "^Farie  An- 
toinette"  made  by  P^.  Kleiner  &  Company,  New  lone 
City. 


44th  year 


21 


JUNE  CIGAR  FIGURES  BELOW  LAST  YEAR,  BUT 
JULY  CIGAR  PRODUCTION  ENCOURAGING 

The  following  comparative  data  of  tax-paid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are  obtained 
from  the  statement  of  internal  revenue  collections  for 
the  month  of  July,  1924,  and  are  issued  by  the  bureau. 
(Figures  for  July,  1924,  are  subject  to  revision  until 
published  in  the  annual  report) : 


Products 
Cigars  (large) : 

('lass  A No. 

Class  B No. 

Class  C No. 

Class  D Xo. 

Class  E No. 


July,  1923       July,  1924 


209,718,450 

143,771,700 

222,683,196 

10,5:J9,738 

2,463,119 


234,356,248 

126,855,265 

220,431,080 

10,817,248 

^2,603,461 


Total    No.    589,176,203     595,063,302 

Cigars  (small)  No.      36,620,233      45,014,800 

Cigarettes  (large)    No.        1,587,662        1,212,263 

Cigarettes  (small)    No.  5,839,707,747  6,583,239,847 

SnuflP,  manufactured  ...lbs.  2,426,966  3,096,199 
Tobacco,  manufactured ..  lbs.  31,209,715  31,310,998 
Note:  The  above  statement  does  not  include  tax- 
paid  products  from  Porto  Rico  and  the  Philippine 
Islands.  This  information  is  shown  in  enclosed  supple- 
mental statement. 

SUPPLEMENTAL  STATEMENT 
Tax-paid  products  from  Porto  Kico  for  the  month 
of  July: 

Products  Jtdy,  1923 

CSgars  (large) : 

(lass  A No.        4,688,600 

Class  B No.  785,050 

(Uass  C No.        2,958,000 

Class  D j^  7,500 


Jidy,  1924 


10,683,150 

1,906,400 

4,872,660 

5,525 


Total    Xo.        8,439,150      17,467,735 


Cigars   (small)    No.        1,000,000 

Cigarettes  (large)    No.  77,000 

Cigarettes  (small)    No.  54,000 

Tax-paid  products  from  the  Plxilippiiie 
the  month  of  July : 

Prifducts 
Cigars  (large) : 

Class  A No. 

Class  B No. 

Class  Vj No. 

dass  D No. 

Class  E No. 


2,000,000 

2,500,000 

60,000 

Islajuls  for 


July,  1923      July,  1924 


14,275,072 
310,153 
156,353 


1 ,040 


15,804,540 

349,275 

84,780 

2,029 

150 


Total    No.      14,742,618      16,240,774 


(*igarettes   (large)    No.  ...*..  200 

Cigarettes  (small)   Xo.  58,070  77,320 

Tobacco,  manufactured,  .lbs.  140  1 

Note:  Quantities  of  tax-paid  products  shown  in 
above  statements  are  indicated  by  stamp  sales  reported 
for  the  month. 

The  following  comparative  data  of  tax-paid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are  obtained 
from  the  statement  of  internal  revenue  collections  for 
the  month  of  June,  1924,  and  are  issued  by  the  bureau. 
(Figures  for  June,  1924,  are  subject  to  j^viiia^  tttttU 
l)ublislied  in  the  aiuiual  rftport) : 

Products  jMne,  l»m 

Oi^rs  (large) : 

Cnass  A No.    211,420,^7 

Class  B Xo.     141^96^23 


J^^f  t934 

222,9^,525 
114,462,165 


Class  C No. 

Class  D No. 

Class  E No. 


225,165,998 

10,158,197 

2,767,349 


212,650,581 

10,762,604 

1,953,681 


Total    No.     591,514,124    562,731,556 


Cigars    (small)    No.      40,724,120      40,830,620 

Cigarettes  (large)    No.        1,568,521        1,523,550 

Cigarettes  (small)    No.  5,836,468,013  6,455,228,046 

Snuff,  manufactured ....  lbs.  3,308,385  2,533,082 
Tobacco,  manufactured.. lbs.  32,538,820  31,031,974 
Note:  The  above  statement  does  not  include  tax- 
paid  products  from  Porto  Bico  and  the  Philippine 
islands.  This  information  is  shown  in  enclosed  supple- 
mental statement. 

SUPPLEMENTAL  STATEMENT 
Tax-paid  products  from  Porto  Rico  for  the  month 
of  June : 

Products  June,  1923 

Cigars  (large) : 

Class  A No.       10,469,250 

Class  B No.        1,355,900 

Class  C No.        5,932,590 

Class  D No.  3,600 


June,  1924 


7,144,600 

860,150 

3,123,810 

4,325 


Total    No.       17,761,340      11,132,885 


Cigars   (small)    No.        2,000,000 

Cigarettes  (large)    No.  55,000 

Cigarettes  (small)   No.  1,000 

Tax-paid  products  from  the  Philippine 
the  month  of  June : 

Products 
Cigars  (large) : 

Class  A No. 

Class  B No. 

Class  C No. 

Class  D No. 

Class  E No. 


2,000,000 

500,000 

60,000 

Islands  for 


June,  1923      June,  1924 


14,421,075 

344,480 

193,637 

50 

130 


12,881,520 

369,795 

86,213 

725 

740 


Total 


. . .  No.       14,959,372      13,338,993 


Cigarettes  (large)    No.  200 

Cigarettes  (small)    No.  174,170  58,250 

Tobacco,  manufactured . .  lbs.  21  34 

Note:  Quantities  of  tax-paid  products  shown  in 
above  statements  are  indicated  by  stamp  sales  reported 
for  the  month. 


CIGAR  BOX  MANUFACTURERS  MEET 
The  fifth  summer  meeting  and  outing  of  the  Na- 
tional Cigar  Box  Manufacturers'  Association  was  held 
at  the  Hotel  Tuller  in  Detroit,  Mich.,  on  Thursday  and 
Friday,  August  14  and  15.  It  was  largely  attended 
by  the  members,  their  wives  and  families.  Thursday 
night  there  was  a  dinner-dance  at  the  Hotel  Tuller, 
an<l  on  Friday  evening  a  supper  and  dance  was  held  at 
Eastwood  Inn. 

The  most  important  action  of  the  convention  was 
the  establishment  of  an  experimeiital  plant  for  the  as- 
sociation where  all  new  mechanical  devices  and  new 
methods  of  production  operation  will  be  given  a  thor- 
ough trial,  following  which  reports  will  be  rendered 
to  the  membership. 

With  the  exception  of  some  new  rip  saws,  there 
has  been  no  new  mechanical  invention  in  the  cigar  box 
manufacturing  field  in  more  than  twenty  years.  Like 
tlie  cigar  industn-  of  a  few  years  ago,*  production  is 
secured  almost  entirely  by  hand  labor  which  is  slow 
and  expensive.  In  the  larger  cities  in  prosperous 
limes  i^^i^y[^(wt  impossible  to  secure  labor. 


22 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


September  15, 1924 


Tobacco  Merchants'  Association 
Registration  Bureau,  Lw  york 


Street 
CITY 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certi5cate, 


$5.00 
1.00 
2.00 
2.00 


Note  A-An  allowance  of  12  will  be  made  to  members  of  the  Tobacco  Met 
thants'  Association  on  each  registration. 

Note  B-If  a  report  on  a  search  of  a  title  necessitates  the  'eP^ti^S  °^  7?^' 
than  un  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
DoUar  ($1  00)  will  be  made.  If  it  necessitates  the  reporting  of  more^han  twenty 
gS  t  t lesi  but^'iess  than  thirty-one  (31).  an  *dditi°"»l  ^J**^*?,  ?^JS)°)  DoHar, 
($2  00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  (Jl.uu;  wm  oe 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 

REGISTRATIONS 

NEAR  EAST:— 43,895.  For  cigars,  cigarettes  and  smoking  tobacco. 
^uKust  19   1924.    Miltiades  Melachrino.  Inc.,  New  York,  .\.  Y. 

DETROIT  UNION  LEAGUE  CLUB :— 43,896.  For  cigars.  Au- 
gust 22.  1924.     American  Box  Supply  Co.,  Detroit,  Mich.  • 

STEEL  CITY  MIXTURE:— 43,897.  For  smoking  mixture  and  all 
tobacco  products.    July  31,  1924.     C  A   Gibbs  Co    Pittsburgh    Pa. 

FAYBROOK:— 43,901.  For  cigars,  cigarettes  and  tobacco.  Sep- 
tember 5    1924.     Brooks'  Pharmacy.  Inc.,  Fitchburg,  Mass. 

OVERHEAD  VALVE  PIPE:— 43,902.  For  pipes,  cigar  holders, 
cigarette  holders  and  cigars.     September  5,  1924.     Levi  S.  Levor, 

Attica,  Ind.  ,       ,  „ 

YUNGFELLO:— 43,904.     For  cigars,  cigarettes  and  tobacco,     bep- 

tember  6.  1924.     Bayuk  Cigars,  Inc.,  Philadelphia.  Pa. 
LA    DELMANO    CLUB:— 43,906.     For    cigars,    cigarettes    and    to- 

liacco     September  6.  1924.     Louis  Adelman.  San  Francisco,  Cal. 
DAYTONETTE:— 43,907.      For    cigars,    cigarettes    and    cheroots. 

August  13,  1924.     Harry  Jaskulek  &  Co.,  Dayton,  Ohio. 

TRANSFERS 

VIRGINIA    LOUISE:— 43,022    (Tobacco    Merchants    Association) 
For  cigars,  cigarettes  and  tobacco.     Registered  January  2,  1923,  by 
Col.    A.    B.    Bowden.    Los   Angeles,    Cal.     Transferred   to   Pando 
<  igar  Co..  Los  Angeles,  Cal.,  April  5,  1924. 

MARILYN  MILLER:— 41,543  (Tobacco  Merchants  Association). 
For  all  tobacco  products.  Registered  January  2,  1920.  by  Bernard 
Lott,  Boston.  Mass.  Transferred  to  Pacific  Commercial  Co.,  New 
York,  X.  v.,  and  Manila,  P.  I.,  December  1.  1920,  and  re-trans- 
ferred to  Meritas  Commercial  Co^  Inc.,  New  York,  N.  Y.,  August 
22,  1924. 

ALCORA:— 32,316  (Tobacco  Leaf).  For  cigars  and  cigarettes. 
Registered  October  17,  1906,  by  Bernard  Lott  &  Co.,  Boston,  Mass. 
Transferred  to  Pacific  Commercial  Co.,  New  York,  N.  Y.,  and 
]^Ianila,  P.  L.  November  24,  1920,  and  re-transferred  to  Meritas 
Commercial  Co.,  Inc.,  New  York,  X.  V.,  August  22.  1924. 

RAINBOW:— 16,887  (Tobacco  World).  For  cigars,  cigarettes  and 
cheroots.  Registered  January  6,  1909,  by  Wohl  &  Comstock  Co., 
Chicago,  111.  Transferred  to  Harry  Kantrovitz,  Chicago,  111.,  Au- 
gust 18,  1924. 

ADLON: — 43,759  (Tobacco  Merchants  Association).  For  pipes  and 
smokers'  articles.  Registered  April  15,  1924,  by  House  of  Como>% 
Inc..  Xew  York,  X.  Y.  Transferred  to  Imperial  Tobacco  Co., 
Buffalo.  X.  Y..  September  6,  1924. 

UNITED  DIVIDEND 

A  regular  quarterly  dividend  of  2  per  cent,  m 
cash  and  l^/i  per  cent,  in  common  stock  has  been  de- 
clared by  the  board  of  directors  of  the  United  Cigar 
Stores  Company,  on  the  common  stock  of  the  company 
payable  September  30  to  stockholders  of  record  Sep- 
tember 15.  The  regular  dividend  of  1%  per  cent,  was 
also  declared  on  the  preferred  stock  payable  Septem- 
ber 15th  to  stockholders  of  record  September  1. 


RIBBON  GUM 

TRAGACANTH 

^he  Finest  Stuatities 

A.  D.  SMACK  CO. 

80  JOHN  STREET  si  NEW  YORK  CITY 


EXHIBITORS'  COMMITTEE  SUGGESTS  LIBERAL 
SAMPLING  AT  NEXT  TOBACCO  SHOW 

*'Make  the  Tobacco  Exposition  of  interest  to  the 
general  public'*  is  the  keynote  of  the  latest  statement 
issued  by  the  exposition  committee  of  the  Allied  To- 
bacco Exhibitors'  Association,  from  its  headquarters 
in  the  Hotel  McAlpin,  relative  to  the  Third  Interna- 
tional Tobacxjo  Industries  Exposition  to  be  held  at  the 
Grand  Central  Palace,  New  York,  January  19  to  24, 

1925. 

The  public  want  to  see  interesting  exhibits.  They 
are  not  interested  in  just  coming  to  the  exposition 
and  looking  at  a  booth  full  of  furniture  and  literature. 
They  either  want  to  see  processes  of  manufacture  or 
finishe<l  products  attractively  displayed  and  they  all 
want  to  carry  away  samples  like  they  do  at  the  Food 
Shows. 

It  is  very  good  advertising  to  distribute  samples 
of  your  product  direct  to  the  consumer  when  they  are 
willing  to  come  to  the  show  to  obtain  them  and  now 
that  the  committee  has  worked  out  a  plan  whereby 
you  can  sample  to  the  public  and  at  the  same  time  get 
your  cost  back,  the  committee  urges  exhibitors  to  sam- 
ple liberally,  if  possible. 

In  a  sense  the  Tobacco  Exposition  should  be  run 
along  similar  lines  to  the  National  Food  Shows  where 
the  public  attend  in  such  numbers  that  at  times  th# 
doors  have  to  be  closed.  Sampling  accomplished  this. 
As  a  result  of  this  idea  the  food  manufactures 
all  say  that  buWng  is  stimulated  for  a  long  time  after 
the  shows  are  held. 

The  committee  has  decided,  upon  request,  to  per* 
mit  exhibitors  to  print  their  own  tickets  of  admission 
to  distribute  any  time  they  see  fit,  the  sooner  the  bet- 
ter. These  tickets  can  be  distributed  free  in  large 
quantities,  but  to  have  a  line  reading  as  follows — This 
ticket  with  50  cents  will  be  honored  at  the  Box  Ofl&ce 
of  the  Tobacco  Show  for  one  admission. 

You  could  have  a  coupon  attached  to  this  ticket 
which  the  holder  takes  to  your  booth  and  obtains  40 
to  50  cents  worth  of  your  merchandise  free  of  charge, 
upon  surrender  of  the  coupon. 

At  the  close  of  the  show  these  stamped  coupons 
of  yours  will  be  redeemed  by  the  show  management 
at  the  rate  of  25  cents  each,  so  the  exhibitor  will  be 
practically  getting  back  his  cost  of  sampling  and  at 
the  same  time  putting  over  a  wonderful  advertising 
campaign  to  the  consumer. 

A  coupon  of  this  character  may  also  be  inserted 
in  exhibitors'  advertising  in  the  newspapers  and  can 
be  redeemed  with  samples  at  the  exposition  in  the 
same  manner  and  paid  for  by  the  show  management. 

The  exposition  committee  asks,  **If  there  is  any 
other  way  of  advertising  your  products  more  ef- 
fectively than  by  putting  them  right  into  the  con- 
sumers* mouths  and  practically  being  paid  while  do- 
ing so,  this  committee  would  like  to  know  it!" 

A  special  ruling  has  practically  been  made  by  the 
Internal  Revenue  Department  for  exhibitors  in  this 
exposition  who  may  desire  to  manufacture  or  show 
processes  along  these  lines.  A  nominal  cost,  nothing 
te  speak  of,  will  permit  of  bonds  to  be  taken  out  as  a 
manufacturer  in  the  Tobacco  Industries  Exposition, 
The  committee  of  the  Tobacco  Industries  Exposi- 
tion is  working  on  many  ideas  for  the  benefit  of  the 
individual  exhibitor  as  w^ell  as  the  exposition  itself 
and  its  beneficial  values  for  the  entire  tobacco  indus- 
try. 

Advice  and  co-operation  will  be  given  exhibitors 
in  the  arranging  and  construction  of  novel  exliibit.^ 
that  will  be  more  attractive  to  both  the  trade  and  the 
general  public 


CIGAR  BOXES 


Dependable  service— Quality  packages— to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

ApJiJ} A  ^OODEN  package    is    the    retainer    of 
AKOMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co.. 

24  Vine  St..  JT^^^^zS^^ 

DESHLER,  OHIO.    iCj^^S 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAR    PASBACH.Pncs. 


«J.A.VOICC.Sccv.  %  CtHL-t^MLCtn 


PASBACHll^OlCE 


^LITHOGRAPHING  CO.inc.-^ 

^RrT  IlTHOGI^APHE^S 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGARLABELS- CIGAR  BANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


W   VORK 


The  Standards  off  America 

Lorillard's  Snuff.  :  E«t.  1760 
Rail  Road  Mills  Snuff.  Est.  1825 
Gail  &  Ax's  Snuff.  :  Est.  1851 

ALL  OF  THEOLDORKSINAL 

ftoccoboifs  —  Kappees  —  High  Toasts 
Strong.  Salt.  SVeet  and  Plain  Scotchs 

MANUFACTURED    BY 

GEORGE  W.  HELME  CO.,  Ill  Fifth  Ave.,  New  York 


Bey  wood,  Strasser  &  Voigt  litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street.  Chicago,  III. 


Cigar  Labels,  'Bands  and  Trimmings 
of  Highest  Quality 


PerfectLithogmphy 


American  7}^  SUDPjy  C©- 


ii309  Russell  Street 


Conicr  of  Gratiot  Strcol 


Detroit.  Mich. 


^^<^'«sive  Selling  Agents  For 

THE  CALVERT  LITHOGRAPHING  CO. 


SIJVCE  iS70 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 


257-265  W.  17th  St. 


New  York  City 


Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


CAN  NOW  GET 

DILL'S  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


J.G.DILL   CO 

RICHMOND.  VA. 

^        HIGH  GRADE 
•MOKING     TOBACCO 


I 


MEET  MISS  FILIPINA! 


Sketched  from   lite  at  Ecbague,   Cagayan  VaUey,   by  C.   A.   Bond. 


From  the  Cagayan  Valley,  where  nature  lavishes  all  good  gifts  on  the  Tobacco  Grower,  to 
the  Cigar  Factories  at  Manila,  where  generations  of  Cigar  Makers  have  been  trained  in  the 
art,  Miss  Filipina  is  a  striking  figure. 

Her  deft  and  nimble  fingers  aid  in  the  various  processes  to  bring  the  tobacco  to  rich  maturity, 
pick  the  J«»ves,  strip  and  roll  them  into  those 

MILD  FREE -BURNING  MANILAS 

Good  Honest  Cigars  at  Honest  Prices 


Manila  Ad.  Agency 


ASK  YOUR  JOBBER 

C  A.  BOND,  Mgr.  1 5  WillilUtl  St.,  N.    1. 


OCTOBER  1,  1924 


ftlOllV 

OCT  4    1 


AND 

SEPARATOR 


A  Scrap  Cutter  and  Separator  * 
that  really  does  separate 


Write  for  descriptive  ma^^tr 
and  new  price 


CIGARS 

Will  do  well  to  try  our 

Blended    Scrap 
Havana  Aroma 


On  the  market  since  1902 

Twenty  years  giving  jatisfaclicn  right 

along 

HAS  A  FINE    AROMA 

CAN'T  TELL  IT  FROM  THE 
REAL  HAVANA 

Write  for  sample  and  price 


Baker  Tobacco  and  Cigar  Nachinery  Company 


YORK,  PENNA 


iiiiiiiiiimiiiiiiimiHiiiff 


WW.ISHED  ON  THE  ISTAND  1512  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHIU..  PA. 


October  1,  1924 


Wooden  Boxes  Now  a  Big 


Factor  in  Cigar  Sales 


T...  ci«av  bo.  »-'-7„",  ,„  a  d» 

„..u.  s.lRUt  inn""  ;^-;^'^,,i„ers,    A 

crease  in  Uu>  use  ot  t  „a„ufac- 

number  oC  the  B^uJd   this  almost 

,u,.ev.  hav.^  '"f~"  w    ttoe   big  «««- 

enuvely.  <"''"""\"^^;  Uvertisiug  of 

Uoavd.  ami  '■-  ;,•  '^«;',  Boosters  Ciub 

the  Woo.ien  <- .-a.  ^^j,,^  ^ox. 

fovcoci  tl^em  W    1  e         ^^^_^  ^^^ 

TUeiv  veuc-ts  ;>-^.'^  ;„,,,  ^bou.   get- 
K.comi.«   n'"-^'   ^'".„„  ,voodea  bo.e.. 
,„«  th-iv  ->"*:;'  "°  having  Kouble 
,„i  that  th.-  1^^^^      -  ^„  ,,„,  ,0  ti.e 
in  delivering;  cigai» 

rctailev. 

LNatj 


(Clipping  from  the 
Aug.  27th  issue  of 
Tobacco  Record.) 


ALRFADY  our  advertising  of  Wooden 
i_  Cigar  Boxes  is  showing  its  effect. 
Each  day  more  and  more  smokers  are 
becoming  more  and  more  particular  about 
selecting  their  cigars  from  wooden  boxes. 

While  some  credit  can  be  given  to  the  ad- 
vertising, the  greater  share  is  due  to  the 
fact  that  the  wooden  box  actually  is  better. 
Its  superiority  is  so  evident  that  even  the 
public  can  see  it,  and  appreciate  it  when 
attention  is  called  to  it. 

Pack  your  cigars  in  wooden  bokes  and  share 
in  the  benefits  of  this  advertising. 


Wc 


After  all 
nothing  satisfies  like 
good  cigar      ^ 


This  is  our  Sign  at  Atlantic  City-It's  30  ft.  high,  250  ft.  long.    H  talks  to  Millions  of  People. 


The  Best  C  I  0><V»  S  are  Packed  in 

WOODEN    BOXES 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


3 


MELACHRINO  cigarettes 
are  made  from  the 
choicest  and  most  carefully 
selected  Turkish  tobaccos 
grown^  and  because  of  their 
superb  and  unchanging 
quality^  they  have  haa  no 
rival  tor  forty^three  years* 

ORIGINAL 

MEIACHRINO 

"The  One  Cigarette  Sold  the  World  Over" 


REDI  CUT 


BlGGESTANoBESTToBACCo'lkuE 


TIN 


Withyourfull 
retail  dealers 


pro. 


it 


SHEIP 

& 

VANDEGRIFT 

INCORPORATED 

NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

QUALITY  AND  SERVICE 

812-832  N.  Lawrence  St  Philadelphia,  Pa. 


FOR  GENTLEMEN  OF  GOOD  TASTE 


SANFEtlGE 


<^ 


2  f'>r  //jr. 


K-"^ 


ELVERSO 


J   ^ 


TA 


yjO^  2f^^r25^si5^ 


OOOD  Cl< 


THE  DEISEL-WENNER  CO. 


Nakeri 


UNA,  OHIO 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


October  1,  1924 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


BETTER 
SMOKING 


BAYUK  CIGARS,  INC. 

PHILADELPHIA,  PA. 

New  York,  119  Lafayette  Street 
Phon*  Franklin  5620,  5621.  5622 

MAKERS  OF: 

Philadelphia  Hand  Made 
Havana  Ribbon 

(Ripe  Domestic  Filler— Imported  Sumatra  Wrapper) 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


FOR    SALE 


^      After  all 
nothing  satisfies  lik^ 
^      a  good  cigar 


M"'''"^'l» 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 

JESSE  A.  BLOCH,  Wheeling.  W.  Va ^....» b'D''^-^"! 

CHARLES  J.  EISENLOHR,  Philadelphia.  Pa.  .......•: • ..Ex-President 

WILLIAM  BEST,  New   York.  N.   Y Chairman  Executive  Committee 

MAJ.  GEORGE  W.  HILL.   New   York.   N.   Y. Vice-Pres.dent 

GEORGE  H.  HUMMEL.  New   York.  N.   Y.  .^».. Vice-President 

JULIUS   LICHTENSTEIN.   New    York,   N.   H.   Vice-President 

H.   H.   SHELTON,   Washington,   D.   C.   ....*«., y^!"^'""^"! 

WILLIAM  T.   REED.  Richmond,  Va.   ....,♦,♦.#«.. X!"n  "?j  "l 

HARVEY    L.    HIRST.    Philadelphia,    Pa.    «..,,.,».«,...... Vice-President 

ASA  LEMLEIN,  New  York.   N.  Y. •• :•••  yv/ .• 'Tr^s";" 

CHARLES  DUSHKIND,  New  York,  N.  Y £o""s«^  and  Managing  Director 

Headquarters,  5  Beekman  Street,  New  Y«alfc,Ci|Jit 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W    D.  SPALDING,  Cincinnati,  Ohio •...••..•.••»•»•*■ ......President 

CHAS.  B.  WITTROCK,  Cincinnati,  Ohio *•*•..«•.....• Vice-President 

GEO.   E.   ENGEL,  Covington.  Ky ,,.„.,,.,.,,*,.......«.. ..Treasurer 

WM.  ^  GOLDE^BURG,  Ciacitinati,  Ohio. ...♦.••♦*•♦••«»•»»•*••.•. Secretary 

THE  NATIONAL  CIGAR  LEAP  TOt^^  Al^^ATlON 

CHAS.   E.   LONG,   Lancaster,   Pa.    ,,,,»*♦•«.*.»....♦..»...*.»•»••**• President 

A.   W.   K.^ERCIIER.   Chicago,   111.   *♦,,,,,..»«».............»►*.. Vice-President 

W.  S'.  FTjIjLER,  Hartford,  Conn,   ,,,».,,.»•«»»»««♦«•.••»«•»••♦••»«•»• Treasurer 

It,  H.  NOLT,   Lancaster,   Pa.   »,..,,•......»..•♦..»»«•«,»•«*••••••• Secretary 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY   J.    FREEMAN  «,#,».»••..»•••*•»♦♦»»»«•••»«•••»»•»•••■••»••••• President 

fACK    ECKSTEIN    ,.**.,».,,*.»,..,..««..*..♦♦*......».»»..••., »»..lst    Vice-President 

SAM.    FORDIN , ,„..,,,.,,*.».*.,«.,2d   Vice-President 

MAX    BERLINER    ,,,,...,,,,„,♦««,♦*«. Treasurer 

LEO  RIEDERS,  X»  West  IWth  Street,  New  Ywk  City  «.«••»•,♦. Secretary 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

JOSEPH   WINNICK President 

SAMUEL  WASSERMAN Vice-President 

ARTHUR  WERNEa,  Si  Chamberi  S«„  New  York  City.. Secretary  and  Treasurer 


FOR   SALE  — ONE    COMPLETE    SET    NEWTON-STOAKES 

LETTERING  PENS,  with  inks  and  complete  instructions  for 

making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 

Box  451,  care  of  "The  Tobacco  World." 

WANTED 


CIGAR  FOREMAN  FOR  HAND  AND  SUCTION  WORK- 
Man  who  is  capable  of  qualifying  for  a  higher  position.  State 
age  and  experience  in  detail.  The  position  will  be  with  an  old- 
established  concern  operating  several  plants.  Ample  opportunity  for 
advancement.     Box  No.  470,  "The  Tobacco  World." 

SITUATION  WANTED 


WANTED— POSITION     AS     CIGAR     FACTORY     SUPERIN- 
TENDENT— Twenty  years'  experience  with  some  of  the  larg- 
est manufacturers;   hand,   mold  or  suction.     Address  John  Gruber, 
836  North  Twentieth  Street,  Philadelphia,  Pa. 

MAN   THOROUGHLY   EXPERIENCED   ON   AUTOM.KTIC  AND 
Suction  Machinery  desires  position  as  foreman.     Willing  to  move 
from  Philadelphia.     Reply  to  Box  No.  475,  "The  Tobacco  World." 


The  Tobacco  World 


Established  1881 


VOLUME  44 


OCTOBER  1,  1924 


No.  19 


TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 


Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street, 

Philadelphia.  Pa. 


Entered  as  second-class  mail  matter.  December  22,  1909,  at  tilt  Post 
Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:  United  States,  Canada,  Cuba  and  Philippine  Islands,  $2.00  a 
year.    Foreign,  $3.50. 


■•MIWm»IIWIWI«»IMmHIMIHnHIMniMIIIMII1HUIMHHIIIIIMHItllllUIIIMIIIIMMilMIHIMIIIIHHIIIMIIIIimiimitlllllllMIIIfMllllttinfniH»»Hft^ 

OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  meUow  and  smooth  In  character 
and  Impart  a  most  palatable  flavor 

FUYORS    FOR    SMOKING    and    CHEWING   TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BKTUN.  ABOMATIZEI.  BOX  FLAVORS.  PASTE  SWEETENERS 

FRIES  &  BRO.t  92  Reade  Street,  New  York 


HmmnMHINmnHmMtHf  MHtimillHtMHIl  llttlll  llllltdHHHI  Hill  M I II  lllitttllHHmttmiltmf  tHtHH 


^TURALBLOOM 


If r  sfcdHa  mwmm 

NEW  YORK  CITY 


October  1,  1924 


Say  You  Saw  It  in  The  Tobacco  Woeld 


44th  year 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


October  1,  1924 


WAITT  &  BOND 


Bl 


ac 


J^stone 


CIGAR 


Havana 


Filler 


Jibsolutely! 


LA  MEGA 

Clear  Havana  Cigar 
MADE-IN-BOND 


,  te? 

.  v.^  , 

^■>  5^'  - 

"%  C"-- . 

•» 

^^i-.- 

«* 

•<■• 

*>- 

4 

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^ 

1. 

1^  k 

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^^.^•^1 

ji 

1, 

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% 

•m'' 


LA  M  EGA  is  made  only  in  the  finei  grades. 
More  than  50  shapes  and  sizes  to  select  from. 
Prices  and  terms  cheerfully  furnished  upon  application. 

V.  GUERRA,  DIAZ  &  CO. 

TAMPA,  FLA. 


Cigar  Manufacturers  Association 

of  Tampa 

COM'PRISES  ALL  OF  THE  LEAT>ING  and  "REP' 
RESENT JTIVE  CIGJR  MANUFJCTUTiERS 
IN  TAMPA.  UNITING  IN  THE  THREE-FOLD 
EFmBJ  OF: 

111— Benefiting  our  Members, 

2nd— Maintaining  the  high  standard  of  "Tampa* 
workmanship  by  seeing  that  our  labor  b 
justly  treated. 

3rd — Protecting  the  dealer  and  the  consumer 
against  unscrupulous  methods  of  others  by 
issuing  to  our  members  the  following  "  Iden- 
tification "  Stamp : 


Get  the  Utmost  in  SALES  and  ADVER 
TISING  Values  from  your  Cigar  Containers  by 
Packing  Your  Brands  Exclusively  in  Wooden 
Cigar  Boxes. 

We  Manufacture  Quality  Cigar  Boxes  and 
render  prompt  Service. 

PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 

PHILADELPHIA,  PA. 


This  stamp,  on  each  box,  is  ^our  guarantee  that  the  goods 

are  manufactured  in  Tampa— of  "Tampa"  quality 

and  workmanship— DEMAND  IT 


lA  PALINA 


CIGAR 

CONGRESS  CIGAR  CO.    -    Philadelphia,  Va. 


:i:==:3:i:ii 


Volume  44 


THE  TOBACCO  WORLD 


Ntimbef  19 


EiUbluhed 
1881 


A  SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHlLADELPfflA,  OCTOBER  1,  1924 


Foreign  ^S.SO^ 


♦■    ■    ■ 


EDITORIAL  COMMENT 


T  must  be  interesting,  if  nothing  else,  for  the 
cigar  manufa<»turers  to  read  the  various  opin- 
ions expressed  in  the  tobacco  journals  regard- 
ing the  cause  of  the  decline  in  cigar  produc- 
tion.   It  is  equally  interesting  for  trade  journal  editors 
to  hear  the  cigar  manufacturers  explain  just  what  has 
caused  the  dullness  in  the  trade. 

To  cover  that  point  briefly,  we  have  expressed  a 
number  of  opinions  ourselves,  all  of  which  we  believe 
to  be  sound.  We  don't  think  that  it  has  been  attribut- 
able to  any  one  cause.  On  the  other  hand,  it  is  un- 
doubtedly due  in  part  to  a  selfish  spirit  on  the  part  of 
the  cigar  manufacturer  as  much  as  to  anything  else. 
We  say  this  because  business  records  show  that  where 
there  is  complete  co-operation  in  an  industry,  there  is 
usually  a  prosperous  business  condition. 

Our  main  thought  this  issue  is,  we  hope,  construc- 
tive. *^*  How  can  we  help  make  the  cigar  business  bet- 
ter f"  is  the  thought  running  across  our  mind.  Hon- 
estly, we  can't  say  that  our  idea  is  the  best,  but  we 
do  know  that  it  has  been  successfully  worked  out  by 
individual  cigar  concerns.  To  make  our  point  more 
clearly  understood  we  waat  to  relate  the  foltowujg 
story: 

Some  years  ago  we  used  to  speHd  cwnsiderable 
time  with  the  assistant  advertising  manager  of  a  large 
ciofar  concern.  We  brought  to  him  the  complaints  of 
subscribers  that  liis  cigars  were  not  confined  to  so- 
called  cigar  stores,  but  that  they  could  be  purchased  al- 
most anywhere.  One  retail  cigar  dealer  pointed  out 
that  in  his  block  there  was  one  other  cigar  store,  a 
drug  store,  two  lunch  rooms,  a  pool  room  and  two  bar- 
ber shops,  all  selling  this  one  brand  of  cigars,  l^e 
complainant  contended  tliat  he  was  entitled  to  proteo- 
t^^  If  he  did  not  get  it,  he  would  cease  handling  the 
brand. 

We  told  this  tale  to  our  advert! sins:  friend,  and 
tried  to  show  him  the  error  of  the  ways  of  the  sales  de- 
partment. We  contended  tliat  the  retail  cigar  store 
was  entitled  to  protection ;  that  liis  finn  should  not  go 
into  the  highways  and  byways  looking  for  new  out- 
lets where  they  already  had  a  good  outlet;  that  first 
of  all  the  retail  cigar  dealer  should  be  protected  be- 
cause he  was  a  m^l  cl^r  de^er. 


Incidentally  this  was  a  number  of  years  ago,  as 
we  have  said,  and  we  are  still  publishing  a  trade  psN 
per.  But  our  advertising  friend  is  one  of  the  bright- 
est lights  in  the  advertising  firmament  today  and  has 
risen  to  enviable  heights. 

But  to  return  to  our  story,  tliis  man  said:  **W» 
are  not  much  interested  in  protecting  the  retail  dealer 
because  he  does  not  protect  us.  He  cuts  the  price  if  it 
suits  his  fancy,  or  he  puts  our  brand  under  the  counter 
for  one  reason  or  another.  ^Vhat  we  are  looking  for 
is  distribution.  Tlie  more  places  cigars  are  sold,  the 
greater  the  consumption.  We  will  sell  our  cigars  to  a 
restaurant,  a  news  stand  or  a  barber  shop  if  we  cai^ 
increase  our  sales  thereby.  Paste  it  in  your  hat,  that 
the  more  places  cigars  are  offered  for  sale,  the  greater 
the  annual  sales.'' 

We  still  clung  fd  otir  ideal  of  cigars  being  sold 
only  in  retail  cigar  stores,  and  we  continued  after 
nearly  a  year  of  argument  to  maintain  that  it  was  an 
error  to  create  new  competition  for  the  legitimate 
cigar  store. 

The  answer  !s  tliat  {"h^  policv  has  brought  this  ci- 
gar firm  to  the  foremost  rank  of  cigar  manufacturers^ 
the  advertising  man  has  passed  on  to  new  fields  and 
pastures  green  m  the  advertising  game. 

In  the  past  six  months  this  policy-  has  been  dei»* 
onstrated  most  forcibly  to  us.  We  have  bought  cigars 
in  barber  shops,  lunch  rooms  and  other  places  wher* 
if  our  theory  had  been  carried  out,  no  cigars  woul# 
have  been  for  sale.  As  a  result  we  smoked  and  parsed 
around  several  score  of  cigars  which  we  would  noi 
have  been  able  to  get  at  the  time  when  we  wanted 
them  if  it  had  not  beea  for  the  distribution  in  o\kw 
than  cigar  stores 

,.  ^^  P^  "^'^  wilTing  to  admit,  however,  that  it  » 
rnsfnbution  that  increases  sales  (among  other  meth- 
ods), and  we  believe  that  the  more  places  there  am 
tliat  offer  cigars  for  sak,  the  greater  will  be  the  pros- 
perity of  the  industry. 

And  as  a  matter  of  fact  the  last  statistics  me  saw 
showed  that  out  of  every  ^\q  outlets  for  tobacco  prod- 
ucts, only  one  was  listed  m  a  retail  cigar  store 


8 


44th  year 


THE  TOBACCO  WORLD 


October  1,  1924 


October  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


1^        A   ,  \    K 


DETROIT 


Detroit  Factories  Humming  to  Satisfy  Holiday  Orders 

New  Mazer-Cressman  Plant  Nearing  Completion — 

J.    C.    Smith    Succumbs   to    Apoplexy— Gang 

Caught  Charged  With  Systematic  Robbery 

of  Woodhouse  Company 


Soi^tomber  25,  1924. 

F/rKOlT  is  destined  to  excel  all  cities  on  this 
side  of  the  Atlantic.  The  growth  of  Detroit 
from  a  comparatively  small  city  to  one  of  the 
lai.u'est  in  the  country  has  astonislicd  the  en- 
tire nation.  Witli  its  threat  indu^stries  it  is  destined  to 
suipass  tjiem  all. 

Detroit's  various  ci.a:ar  manufaetDiino:  ])hints  are 
ireported  to  he  making-  big  i)reparati()ns  for  the  holl- 
(lav  business,  all  factories  are  o])erating-  on  full  time 
to  "catch  up  on  production,  in  order  to  make  prompt  de- 
liverv  on  one-fortieth  packings.  Retail  dealers  re- 
l:ort*tlie  fall  business  as  being  fair,  but  all  of  them  are 
optimistic  and  are  placing  large  orders  for  holiday 
goods,  which  they  predict  will  be  the  best  ever.  The 
job1)ing  situation*  is  reported  to  be  very  good  from  a 
standpoint  of  sales,  but  the  profits  are  small.  Collec- 
tions are  slow  and  the  credit  men  are  very  cautious. 
Manv  failures  have  been  reported  during  the  past 
thirty  days.  The  cut-price  situation  remains  about  the 
same,  with  no  relief  in  sight. 

While  making  my  rounds  last  week  I  dropped  in 
to  see  Jacob  Mazer*  of  the  Mazer-Cressman  Cigar 
(*ompanv,  and  as  usual  found  him  busy  and  uj)  to  his 
neck  in  work.  Mr.  :Mazer  had  just  returned  from  Cin- 
cinnati, Columbus,  Dayton  and  Newark,  where  he  made 
a  tour  of  inspection  with  J.  D.  McKinnon,  who  has 
charge  of  the  Ohio  factories.  Mr.  Mazer  states  then- 
brands  are  showing  an  increase  in  sale  in  all  sections 
of  the  country,  and  that  he  is  getting  very  encouraging 
reports  from  their  distributors  everywhere.  Mr,  Ma- 
zer says  it  is  all  their  company  can  do  to  keep  up  with 
its  orders,  and  that  he  is  trying  to  enlarge  the  produc- 
tion cajiacity  of  all  his  plants.  The  new  plant  m  De- 
Iroit  will  be  opened  very  soon. 

Joseph  C.  Smith,  veteran  retired  tobacco  man  and 
president  of  the  Weldt  Acetylene  (^ompany,  was 
stricken  with  apo])lexy  at  5.30  P.  M.  Thursday,  Sep- 
tember 18th,  while  riding  to  his  home  at  249  West 
(Jrand  Boulevard,  and  died  shortly  after.  Mr.  Smith 
was  identified  for  fifteen  years  with  the  tobacco  firm 
'  of  Daniel  Scotten  &  Company,  and  its  successor,  Scot- 
ten-Dillon  Company.  He  was  born  sixty-seven  years 
ago  in  Louisiana,  ^^o.,  and  was  practically  ''brought 
up  in  the  tobacco  business.'*  TTis  knowledge  of  to- 
bacco was  so  ^vell  known  that  Daniel  Scotten  &  Com- 
pany brought  him  to  Detroit  to  take  charge  of  a  de- 
partment.   He  retired  about  seven  years  ^,    Mr. 


Smith's  family  includes  his  widow,  one  son,  Otis  L. 
Smith,  and  two  grandchildren. 

Herbert  W.  Schloss,  representing  S.  :Nr.  Frank  & 
C^ompanv,  New  York,  X.  Y.,  manufacturers  of  pipes 
and  smokers'  articles,  cigar  and  cigarette  holders, 
called  on  the  trade  here  last  week  with  his  holiday 
Hne  of  samples.  Herbert  reports  he  is  enjoying  a 
splendid  business  and  that  pipes  are  selling  better 
than  ever.  .  i  * 

John  \V.  Merriam,  of  M.  Bustillo  &  :N[erriam, 
Tampa,  Fla.,  called  on  the  trade  here  last  week,  book- 
ing his  holidav  business.  While  in  our  city  Jack  makes 
his  headquarters  at  the  Detroit  Athletic  Club,  of  which 
he  is  a  memlx?r. 

''Police  Arrest  Drivers  and  Checkers  as  'Inside 
Ring.'  "  Eight  checkers  and  drivers  for  the  John  T. 
Woodhouse  Company,  35  West  Jett'erson  Avenue,  ^vho 
were  arrested  during  the  last  week,  comprise  a  ring 
which  was  responsible  for  the  theft  of  $10,000  worth  of 
tol>acco  from  that  company  during  the  past  three 
months.  Those  involved  were:  Eddie  Bush,  Leo  Piper, 
Louis  Guersky,  Clarence  Doherty,  Glen  Melvinney, 
John  Corrado*  Maynard  Maseiiich  and  Vernon  Smith. 
Police  say  Smith  implicated  the  others  in  a  confession. 
All  are  lield  on  grand  larceny  charges. 

M.  E.  Myers  has  accepted  a  position  with  the  Con- 
solidated Cigar  Corporation  and  in  the  future  will  be 
known  as  the  "44"  man.  Among  his  associates  and 
l»artners  in  crime  he  has  the  nom  de  plume  of  "Mike," 
so  from  now  on  "Mike"  will  make  his  headquarters 
while  in  the  citv  with  Marcero,  Bump  k  Howell  Com- 
panv,  local  distributors  of  the  Consolidated  products. 
We  extend  to  "Mike"  our  best  wishes  for  success  in 
his  new  position. 

Miss  Marie  O.  Getting,  office  manager  for  M.  A. 
LaFoiid  &  Company,  Woodward  Avenue  cigarist,  has 
returned  from  a  business  and  pleasure  trip  to  Chicago. 
Miss  Marie  says  she  had  a  wonderful  time  ia  ^m 
"Windy  City  "'and  that  the  boys  were  just  lovely  to 
her.  She  hopes  to  play  ft  return  engagement  again 
within  the  near  future. '  AVe  wonder  why!  AVe  asked 
if  he  i«  a  blonde  m  brunette  but  she  won't  answer. 
Anvwav,  they  say  i»  is  young  and  handsome. 

'  The  Pipe  Ls  Back.— Cigarette  smokers  are  falling 
off  in  Detroit,  according  to  a  downtown  tobacconist, 
due  to  the  increasing  vogue  of  the  pipes  in  England. 
''Americans  unconsciously  imitate  the  English,"  the 
tobacconist  declared.     **Mim  Englishmen  out  ftl  ^ 

(Continued  an  Paffe  12) 


HE  Tobacco  Merchants*  Association  is  and  has 
been  an  institution  of  great  benefit  to  the  to- 
bacco industry,  and  the  committees  in  charge 
of  the  various  matters  have  no  doubt  been 
functioning  practically,  but  with  manufacturing  and 
market  conditions  as  they  are  at  present,  it  is  relevant 
to  the  cigar  industry  to  advise  the  early  adoption  of  a 
separate  trade  association  comprised  of  cigar  manu- 
facturers oidy,  to  function  separately  and  also  in  con- 
junction with  the  Tobacco  Manufactiirers'  Association. 
As  has  been  demonstrated  in  the  success  of  the 
York  County  Cigar  ^ranufacturers'  Association,  a 
trade  association  for  each  section  or  locality  with 
monthly  meetings,  would  Ixi  the  logical  plan,  as  each 
locality  develops  conditions  to  be  solved,  ili^t  apply 
particularly  to  that  section. 

Trade  associations  are  in  existence  for  practically 
all  lines  of  maiuifacturc^l  merchandise,  and  have  beeii 
found  invaluable  to  the  manufacturers  and  the  cigar 
industry  should  be  no  exception. 

About  fifteen  years  a<*o  Philadelphia  had  a  trade 
association  of  cigar  manufacturers  who  met  for  lunch- 
eon and  the  discussion  of  problems  of  the  industry,  and 
these  meetings  were  credite<l  with  good  results  and 
the  creation  of  lasting  friendships. 

This  association  included  Otto  Eisenlohr,  of  Otto 
l^isenlohr  &  Brothers ;  Richard  Gumpert,  of  Gumpert 
i^rothers;  Tsadore  Langsdorf,  of  Antonio  Hoig  & 
Langsdorf :  P.  C.  Fulweiler,  of  P.  C.  Fulweiler  &  Broth- 
ers; .Tolin  H.  Holtz,  of  Boltz,  Clymer  iK:  Company;  Jo- 
seph A'etterlein,  of  Vetterlein  Brothers;  L.  Lichten,  of 
Liehten  Bn.iliers,  and  Robert  Klee,  of  Klee  «Jc  "Wolf, 
these  gentlemen  representing-  the  majority  of  the  larg- 
est representative  firms  in  Philadelphia  of  that  period. 

TTerman  (It.  Vetterlein,  tobacco  broker,  also  at- 
tended these  meetings  and  is  the  onlv  surviving  mem- 
ber  of  this  association. 

Technical  processes  of  manufacture  in  the  cigar 
business  have  changed  so  that  we  find  the  old-time 
paper  work  and  American  handwork  obsolete,  and 
Spanish  handwork  is  now  onlv  used  bv  some  firms 
manufacturing  very  high  grade  clear  Havana  cigars, 
and  the  apprentice  labor  for  this  style  of  work  is  neg- 
ligible. 

Cigar  manufacturers  who  give  th ought  to  the  fu- 
ture possibilities  of  the  cigar  industry,  realize  that  the 
future  depends  on  machinery,  which  has  already  1^- 
eome  a  necessity  for  ])roductioii,  and  a  local  trade  asso- 
tiatiorij,  witU  ^  raachinei  y  coinmittee,  couhl  arrange  for 


the  placing  of  the  various  machines  for  experimental 
purposes,  in  an  experimental  factory,  selected  by  mu- 
tual agreement,  where  all  manufacturers  of  that  local- 
ity could  get  first-hand  information,  with  a  very  small 
experimental  cost,  comparatively. 

Any  new  developments  in  raw  materials,  or  sup- 
plies to  the  cigar  industry,  could  be  tried  out  and  the 
results  given  to  the  manufacturers,  thus  negotiating  an 
incalculable  amount  of  saving  of  time  and  money  to 
each  individual  manufacturer. 

Trade  associations  would  make  great  strides  to- 
war^ls  the  standardization  of  sizes,  which  sub.iect  has 
been  advocated  generally,  but  on  which  no  definite  re- 
sults have  been  obtained,  as  no  individual  action  can 
bring  results. 

It  sometimes  happens  that  some  individual  firm 
makes  a  practice  of  taking  business  at  any  cost,  to  take 
it  from  comT)etitors,  but  the  trade  association  with  its 
friendly  and  sociable  meetings,  would  get  together  all 
Darties  involved,  and  tlie  erring  one  could  be  shown  the 
follv  of  his  acts,  and  all  would  realize  that  they  had 
]u-oblems  in  common.  The  tendency  to  cut  prices  usu- 
ally arises  from  ignorance  of  exact  market  conditions 
and  manufacturing  costs. 

A  reasonably  uniform  cost  basis  coidd  be  estab- 
lished with  the  members,  and  some  members  who  had 
good  cost  systems  could  show  other  members  the  prin- 
ciples and  proper  practice  of  cost  accounting,  as  used 
bv  them,  to  the  benefit  of  the  industry  at  large,  as  we 
all  know  that  a  competitor  who  knows  his  costs  is  less 
to  be  feared  than  one  who  does  not. 

The  keynote  of  all  trade  associations  is  co-opera- 
tion, which,  when  developed,  will  spell  success  when 
viewed  from  the  standpoint  of  harmony,  satisfaction 
and  rn'ofits. 

This  co-oneration  from  esfabfiVheff  locaT  fra(!e  as- 
sociations in  the  cigar  industrv  would  result  in  quickly 
establishin"-  the  fund  for  national  ciffar  advertising, 
which  the  Tobacco  "Merchants'  Association  Committee 
is  and  has  been  endeavoring  to  cronte.  and  which  will 
be  the  great  means  of  developiii<r  the  cigar  b^^siness  to 
a  states  in  which  it  rightfullv  belongs. 

'T'iGAR  Smoking  is  a  Good  Healthy  Habtt." 

J.  T?. 


TOO  LATE  TO  CLASSIFY 

TAX  vor  i;*=;f,  a  list  of  moon  cinAR  smokers??? 

You  couldirt  build  up  a  H<t  like  t'lis  unless  you  snent  lnindred?i 
nf  thou*;ands  of  dol'nr^  in  advrrtisini?.  F.very  man  on  tlvs  list  bouclit 
I'iKars— at  one  time  or  another— by  mail,  and  paid  for  them  in  ad- 
vance. 

For  partlctttar»,  write  Box  478,  ^Tobacco  World." 


10 


44th  year 


THE  TOBACCO  WOELD 


October  1,  1924 


Philadelphia  Jottings 


The  many  friends  of  William  F.  Haller,  of  the  Vic- 
torv  Cigar  Box  Company,  245  Race  Street,  Philadel- 
phia, will  be  surprised  to  learn  of  his  marriage  on  Au- 
o-ust  '^7  1924,  to  Mrs.  Mabel  Morrow,  at  St.  Pauls 
Presbyterian  Church,  Fiftieth  and  Baltimore  Avenue, 
Philadelphia. 

Frank  Eiseman,  of  the  Eiseman  Cigar  Company, 
manufacturers  of  the  **Men-de-Lion-  and  "Stetson 
brands,  has  left  on  a  trip  West. 

This  firm  have  booked  a  big  quantity  ot  holiday 
orders,  and  they  will  pack  their  brands  with  a  very 
handsome  holiday  box  wrapping. 


Howard  F.  Pent,  of  the  Coraza  Cigar  eompany, 
has  left  on  a  trip  to  visit  their  jobbing  connections  in 
the  Middle  West,  in  the  interest  of  the  -Marshall 
Field''  Brand,  which  has  a  big  distribution  m  that  ter- 
ritory. 

J  A  Gerhart  has  taken  over  and  is  operating  the 
cigar  box  factory  formerly  operated  by  Roig  &  Langs- 
dorf,  Incorporated,  at  Perkasie,  Penna. 

George  Zifferblatt  &  Company,  manufacturers  of 
the  "Madame  Butterfly '^  brand,  have  been  taking  on 
all  availa]^  labor,  to  i]prease  production  on  this  braiia. 

Roig  &  Langsdorf ,  Incorporated,  report  a  largety 
oversold  condition  on  their  new  size  of  "Roig  s  as 
well  as  their  new  ''Dollar"  cigar. 


Sun  Cigar  Companv  "have  recently  added  a 
Longfellow  size  to  their  ''Philadelphia  Life''  hue. 


new 


MR.  TAYLOR  BACK  FROM  OCEAN  TRIP 
Mr  Tavlor,  of  M.  J.  DaWon  &  Co.,  slipped  away 
recently  for  a  steamer  trip  to  Jacksonville  and  re- 
turn. He  reports  a  rough  voyage  on  the  return  trip, 
but  all  in  all  had  an  enjoyable  lime.  He  spent  two 
days  in  Jacksonville  and  called  on  Gonzalez  &  hm- 
ch«,  whose  brands  are  distributed  in  Philadelphia  by 
M.  J.  Dalton  &  Co. 


-NATUirAL  BLOOM"  GOIWO  STRONG 

Dusel,  Goodloe  &  Co.,  local  distributors  for  the 
* 'Natural  Bloom"  cigar,  manufactured  by  Harry 
Mum,  122  Second  Avenue,  New  York  City,  reports 
that  this  brand  is  going  big  in  Pliiladelphia,  in  spite 
of  the  fact  that  it  is  comparatively  a  newcomer  m 
this  territory.  They  report  it  is  one  of  the  best  repeat- 
ing brands  they  have  ever  handled. 

$100,000  TOBACCO  BURNS 

Warsaw,  N.  C,  September  12. 
More  than  1W)  employees  of  the  L.  C.  Jenkins  To- 
bacco Company  here  lost  their  jobs  today  when  fire  de- 
stroyed the  stemming  plant.  Twenty  carloads  of 
tobacco  were  consumed  by  the  flames.  Damage  to- 
taled $100,000. 


THE  UNIVERSAL  MODEL  "S"  CIGAR  BANDING 

MACHINE 

The  many  inquiries  received  by  the  Universal  To- 
bacco Machine  Company,  in  regard  to  their  model  ''S" 
cigai-  banding  machine,  has  caused  them  to  make  the 
following  announcement  to  the  trade  in  reference  to 

it: 

An  average  operator  can  hard  about  15,000  loose 

cigars  or  10,000  boxed  cigars  daily  on  the  model  S 
machine,  whereas  the  daily  output  of  a  more  experi- 
enced, quick- working  operator  should  be  at  least  18,000 
loose  cigars  or  12,000  boxed  cigars. 

The  motor,  the  motor-driven  suction  pump,  the  in- 
dexing cylinder  and  the  magazine  that  holds  the  cigar 
bands,  are  all  suspended  underneath  the  table  top  out 
of  the  way  of  the  operator.  The  bands,  after  l>eing 
Gutomatically  moistened,  are  carried  tlirough  an  open- 
ing in  the  table  top  to  a  position  most  convenient  for 
the  operator  to  handle  them  with  ease  and  speed. 

The  operator  picks  up  the  band  by  the  ungunamed 
end  and  with  one  motion  wraps  it  around  the  cigar. 
There  is  no  chance  of  "smearing  up"  the  cigar  or 
of  gum  getting  on  the  under  side  of  the  band  causing 
^  to  jatick  to  the  wrapper  of  the  cigar. 


Model  "S"  for  boxed  work. 

The  model  "S"  conserves  fully  60  per  cent,  of 
tlie  operator's  time  and  the  banding  operation  is  re- 
duced to  its  simplest  terms.  An  inexperienced  opera- 
tor can  be  taught  in  less  than  two  weeks  to  produce 
as  much  or  more  work  on  this  machine  than  is  possi- 
ble even  after  months  of  experience  by  the  hand 
method  of  cigar  banding.  ^ 

Cigar  banders  prefer  the  machine  to  hand  work. 
In  the  cigar  factories  where  we  have  made  our  tests 
with  the  model  "S"  the  hand  banders  have  received 
it  most  enthusiastically.  It  is  less  tiresome  than  hwid 
work    It  is  much  cleaner  and  more  sanitary. 

The  machine  is  always  under  the  control  of  the 
operator  who  can  stop  it  at  any  time  and  if  the  oper- 
ator leaves  the  machine  it  aptpft|ttie§%  stops  feeding 

bands. 

We  ^^  sure  tftat  fmi  wfl!  want  one  or  more  of 
these  banding  machines  and  for  that  reason  we  sug- 
gest the  following:  Let  us  ship  you  on  memorandum  a 
machine  equipped  for  banding  both  loose  and  boxed 
cigars  for  you  to  try  out  for  a  week  or  ten  days  at 
the  longest,  in  your  plant,  on  your  cigars  and  operated 
by  one  of  your  own  employees! 

The  model  '*S"  machine  can  b©  connected  and 
driven  from  any  electric  socket  on  your  lighting  cir- 
cuit. 

If  you  are  interested  kindlv  advise  us  to  that  ef- 
fect at  once  wo  that  we  may  book  you  for  ft  demonstra- 
tion iust  as  soon  as  we  are  in  a  position  to  make  ship- 
ment. 

Liberal  terms  can  be  arranged. 


October  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


11 


same 


same 


yet  it  tastes  entirely  different 


The  surprising  change  in 
character  of  Burley  leaf 
tobacco  after  having  been 
**aged  in  wood^^ 

DID  you  ever  see  Burley  tobacco  as 
it  comes  from  the  farmer's  curing 
bam — a  big  leaf,  dark  green-brown  in 
color,  **new",  unripe.^  Chew  a  bit  of  this 
leaf,  and  you'll  find  it  rank,  bitter,  and 
unpalatable;  smoke  it,  and  you'll  get 
only  a  hot  stinging  harshness. 

Then  open  a  tin  of  Velvet,  test  this 
same  Burley  after  it  has  been  **aged  in 
wood",  and  notice  the  pronounced  dif- 
ference. The  green  has  turned  to  rich 
brown,  the  bitterness  has  become  mel- 
low *  body",  the 
bite  and  harshness 
have  utterly  dis- 
appeared. What  is 
left  is  Burley  to- 
q  H  IS  16 17  >a  i«  M  u  tt  ^     bacco  at  its  appe- 

7%e  inrretmng  pre/-  tizing  best — ripe, 

erenre  for   Hurley   is  .u  « 

thown  by  this  10-year  ^^^^*  seasoned^ 
cAort  o/productUm. 


KUUions 

400 

-^ 

^ 

13«> 

4aa 

/^ 

- 

/ 

S 

r- 

\ 

7 

T 

and  just  right  for 
smoking. 

Here,  then,  are 

two      extremes, 

green    leaf    and 

aged  in  wood*' 

tobacco.    To  make  T(]h(Uico  varies  even 

r         .1        . ,  on  the  same  stalk.     It 

one  from  the  other      fakes  expert  buying  to 

requires  acreage  of      tecure  uniform  high 
plant,    equipment, 

and  huge  sums  tied  up  in  tobacco  for 
long  unproductive  periods — for  "ageing 
in  wood"  is  a  tedious  and  costly  process. 
Countless  experiments  have  therefore 
been  made  in  the  search  for  a  faster, 
cheaper  method  of  ripening — experiments 
ranging  from  greenhouse  "forcing" 
to  bacteriological  colonizing;  and  some 
of  these  have  been  part  way  successful. 
But  even  at  their  best,  the  "hurry-up" 
incthods  fall  somewhere  in  that  inter- 


mediate ground  between  green  leaf  and 
ripeness,  and  far  short  of  the  mellow 
perfection  gained  by  ageing  in  wood. 
In  all  our  half  century  as  tobacco  man- 
ufacturers, we  have  found  nothing  that 
equals  ageing  in  wood  to  ripen  and 
sweeten  tobacco  for  smoking. 

Velvet,  therefore,  is  made  entirely 
of  tobacco  that  has  been  truly  aged — 
aged  in  wood.  It  is  made  of  the  highest 
grade  of  Kentucky  Burley  that  money 
can  buy,  and  every  ounce  of  it  goes 
through  this  mellowing  process  —  nor 
can  you  get  such  mildness,  such  cool 
satisfying  goodness, 
in    any   other  way. 

Put  Velvet  in  your 
favorite  pipe,  and 
see  for  yourself  what 
ageing  in  wood  does 
for  tobacco. 


— Ae^aged  in  f^Nt 
tobacco 


Copyright  19«4,  Liggett  &  Myers  Tobacco  Co, 


12 


44th  year 


THE  TOBACCO  WORLD 


October  1,  1924 


Detroit  News 


(Continued  from  Page  8) 

smoke  iiotliing  but  a  pipe."  Today  Americans  are 
perfectly  willing  to  pay  as  high  as  $8  or  $10  for  a  pipe, 
because  it  is  now  becoming  the  symbol  of  aristocracy. 

S.  Grossman,  of  Wallace  &  Sohw^arz  Company,  ci- 
gar and  tobacco  jobbers  of  Cleveland,  spent  a  few  days 
here  last  w^eek  looking  over  trade  conditions. 

Two  armed  bandits  in  an  automobile  held  up  Jo- 
seph Gill,  a  collector  for  the  Brownie  Drug  Company, 
on  Michigan  Avenue,  at  11  A.  M.  last  Tuesday,  and 
took  a  satchel  containing  $5000  from  him.  They  made 
a  quick  getaw^ay  and  were  lost  in  traflfic,  although  they 
were  pursued  for  over  a  mile  by  passing  motorists. 

Herb  V.  Mesick,  Middle  W^est  representative  for 
Cuesta,  Rev  &  Company,  Tampa,  Fla.,  manufacturers 
of  Havana*  bonded  cigars,  spent  a  few  days  with  us 
last  week  looking  over  conditions.  ** Cuesta  Key"  ci- 
gars are  distributed  on  this  market  by  the  Chas.  F. 
Becker  Company  and  enjoy  a  fine  sale  in  all  sections  of 

the  citv. 

Stephen  Herz,  of  D.  Emil  Klein  Company,  Incor- 
porated, Xew  York,  N.  Y.,  makers  of  fine  high  grade 


cigars,  was  on 


the  list  of  out-of-town  visitors  who 
sigiled  The  Tobacco  World  register  at  Bert  Johnson's. 
Stephen  reports  business  as  being  ver>^  good  all  along 
the  route  covered.  He  has  many  private  brands  on 
sale  here  and  he  sold  some  nice  orders  for  the  holiday 

trade.  ^  ^   . 

A.  Wollison,  of  A.  Wollison  &  Sons.  Incorporated, 
New  York,  X.  Y.,  manufacturers  of  leather  goods,  cigar 
and  cigarette  cases,  w^as  with  us  last  w^eek  showing  his 
fine  line  of  holidav  numbers. 

H.  I.  Shacklett,  of  Jose  Diaz  &  Company,  Tampa, 
Fla.,  made  the  rounds  of  the  trade  here  this  w^eek,  and 
reported  a  verv  satisfactor>'  business  on  his  line. 

Geo.  W.   Stocking,   of   Arango   Arango,  Tampa, 
Fla.,  manufacturers  of  the  famous  **Don  Sebastam' 
clear  Havana  cigars,  signed  The  Tobacco  W'orld  reg- 
ister at  Bert  Johnson's  last  week. 

Frederick  Wamecke,  representing  Hargraft  ^ 
Sons,  Chicago,  111.,  has  been  working  the  trade  here  on 
«*  Hudson  Bav''  tobacco.  This  high  grade  smoking 
mixture  enjoys  a  very  fine  sale  in  all  the  leading  stores 

here 

John  Sadler,  western  representative  of  Perfecto 
Garcia  &  Brothers,  Tampa  and  Chicago,  called  on  the 
leading  retailers  and  clubs  here  last  w^eek.  John  re- 
ported business  as  being  very  satisfactory. 

B.  P.  *'Fred'*  Oakes,  of  **Cressida"  fame  and  ofli- 
cial  booster  for  E.  H.  Gato  &  Company,  Tampa,  Fla., 
has  been  with  us  for  a  few  days  looking  over  conditions 
and  writing  up  the  orders  for  the  holiday  goods. 
**Fred*'  was  wearing  the  usual  smile,  happy  as  a  lark, 
saving  business  was  never  better  with  him.  The  **Cres- 
sida"  line  m  handled  exclusively  in  Detroit  by  the 
Watkins  Cigar  Stores  Company.  ^    .    ^^ 

Fred  Suss,  of  S.  H.  Fnrgateh  y  Ca,  ITew  York,  >i. 
Y.,  gave  us  the  once-over  last  week  and  lingered 
around  until  all  the  dealers  were  filled  up  on  his  latest 
stories.  Fred  made  his  headquarters  at  Bert  John- 
son's, who  distributes  the  *'Vega  del  Key''  cigar,  and 
I  am  informed  he  received  a  nice  fat  order  for  holiday 
goods,  and  that  he  was  well  pleased  with  his  loiouru  in 

the  **Motor  City."  ^  ,  «  .  n 

A,  Berkowitz,  of  the  Contmental  Tobacco  (  om- 
pmy,  was  with  m  for  a  few  days  last  week,  making 


the  rounds  with  '^Dick''  Tobin,  Michigan  representa- 
tive for  the  Continental.  *' Barking  Dog''  and  ^VDun- 
hill"  cigarettes  are  growing  rapidly  in  sale  on  this 
market,  and  the  many  brands  of  smoking  mixtures  for 
which  the  Continental  are  famous  enjoy  a  splendid  dis- 
tribution and  sale. 

Henry  Toplitz,  western  representative  for  the 
Pasbach-Voice  Lithographing  Company,  Brooklyn,  N. 
Y.,  called  on  the  cigar  manufacturers  here  last  week  in 
the  interest  of  labels  and  bands. 

J.  C.  Howard,  of  Faber,  Coe  &  Gregg,  Incorpo- 
rated, worked  the  clubs  and  leading  retailers  here  last 

week. 

Mat  Behrman,  State  representative  for  the  Ma- 
zer-Cressman  Cigar  Company,  visited  headquarters 
last  Saturday  after  a  swing  around  the  State  calling 
on  the  jobbing  trade.  Mat  reports  the  call  for  the  Ma- 
zer products  to  be  better  than  ever  and  that  their 
brands  are  growing  in  sale  in  all  sections  of  the  State. 
The  ''Flor  de  Manuel"  cigar  is  enjoying  a  ver>^  healthy 
sale,  jobbers  and  retailers  report  a  steady  sale  on 
same,  and  manv  predict  that  the  ** Manuel"  cigar  w^ill 
be  the  leader  wdthin  the  near  future.  Mat  is  very  op- 
timistic over  business  conditions  in  the  State  and  is 
looking  forward  to  a  tremendous  holiday  business.^ 

J.  M  Langfield,  representing  H.  Anton  Bock,  New 
York,  K.  Y.,  called  on  the  trade  here  last  week  and 
signed  The  Tobacco  World  register  at  Bert  John- 
son's. "         ,      ^     _, 

J.  B.  Annis,  of  Gradiaz,  Annis  &  Company, 
Tampa,  Fla.,  manufacturers  of  **Don  Julian"  and  many 
other  private  brands,  worked  the  trade  here  last  week. 
Bunnv  reports  business  as  being  good  with  him,  and 
his  brands  are  showing  real  speed  wdth  all  of  his  dis- 
tributors. His  trip  through  the  far  West  was  very 
successful,  both  business  and  pleasure.  Whde  so- 
journing with  his  Indian  friends  he  was  made  a  mem- 
ber of  the  tribe  and  christened  **Big  Chief  Bunny"  at 
the  annual  pow-wow.  **Don  Julian"  cigars  were 
served  exclusively. 

:Mr.  J.  Henrv,  of  the  Runyon  Tobacco  Company, 
Sturgis,  Mich.,  was  a  visitor  to  the  Mazer-Cressmau 
Cigar  Company  last  week. 

Now  that  the  summer  vacations  are  over  and 
evervbodv  has  settled  down  to  business,  its  very  im- 
portant for  dealers  to  keep  posted  on  what's  doing  in 
the  tobacco  industry.  The  Tobacco  World  publica- 
tion prints  all  the  latest  news  and  reaches  all  points. 
Don't  be  without  it. 


"TjtU^Crjt 


HARRISON  PRESIDENT  OF  UNIVERSAL  LEAF 

TOBACCO  COMPANY 
F.  K.  Harrison,  of  Richmond,  Va.,  was  elected 
president  of  the  Universal  Leaf  Tobacco  Company  at 
a  meeting  of  the  board  of  directors  held  at  that  place 
last  week.  Mr.  Harrison  has  been  connected  with  the 
company  for  the  past  ten  years  in  various  responsible 
positions  and  is  looked  upon  as  a  very  capable  man 
to  direct  the  affairs  of  the  company.  Mr.  Harrison  s 
brother  is  president  of  the  Export  Leaf  Tobacco  Com- 
pany, a  subsidiary  of  the  British-American  Tobacco 
Company. 


October  1,  1924 


Say  You  Saw  It  in  The  Toba.-'co  World 


44th  year 


13 


MEET  MISS  FILIPINA! 


SIretchcd  from  life  at  EclugM.  Cagayaa  VaU^,  tqr  C.  A.  Bond. 

From  the  Cagayan  Valley,  where  nature  lavishes  all  good  gifts  on  the  Tobacco  Gh"ower,  to 
the  Cigar  Factories  at  Manila,  where  generations  of  Cigar  Makers  have  been  trained  in  the 
art,  Miss  Filipina  is  a  striking  figure. 

Her  deft  and  nimble  fingers  aid  in  the  various  processes  to  bring  the  tobacco  to  rich  maturity, 
pick  the  leaves,  strip  and  roll  them  into  those 

MILD  FREE -BURNING  MANILAS 

Good  Honest  Cigars  at  Honest  Prices 

ASK  YOUR  JOBBER 

Man3a  Ad.  Agenqr  ca.bond,  Mgn         15  William  St.,  N.  Y, 


14 


44th  year 


THE  TOBACCO  WORLD 


October  1,  1924 


October  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


=<^^^^X> 


By  A  Trained  Business  Man  h 

Advertiser 

-    WRITTEN  eSPECIAUY  FOR    THElTOBlCCCO  WORLD   BT A.E.P  ^''' 


ALL  RISHTS  KKHRVEO 


LITTLE  Business  Sermon/'  said  a  business 
expert,  *'and  I  will  take  as  my  text  'The  Re- 
tailers Should  be  Taught  How  to  Sell.'  " 

And  he  handed  out  his  preachment,  which 
took  an  hour  and  a  half  to  deliver.  I  know.  For  I 
was  there  and  timed  him.  Just  think  of  it,  talking 
ninety  good,  honest,  solid,  jealous  minutes  about  what 
retailers  should  do,  when  almost  every  retailer  in  the 
broad  land  believes  he  is  the  yellowest  sunflower  in 
the  countrv  when  it  comes  to  knowing  the  selhng  game. 
You  are  an  expert  in  this  great  game,  wise  and 
gentle  reader,  I  know.  Because  I  can  read  your 
Thoughts,  and  vou  and  I  can  whisper  confidentially  that 
all  the  other  retailers  are  pikers.  But  I  throw  out  the 
thought  that  it  is  wise  for  you  to  keep  on  leannng,  tor 
if  vou  stand  still  in  your  self-satisfied  consciousness 
the  others  will  sneak  up  on  you,  and  you  will  wake  up 
to  find  thev  know  more,  and  are  better  business  tolk 
tliaii  you:  and  they  will  steal  your  trade.  All  of  which 
will  be  unpleasant,  believe  me.  ,  t     t    <• 

Let  us  keep  learning,  therefore,  you  and  L  l^et 
us  absorb  the  new  facts  and  methods  that  are  continu- 
ailv  coming  out— vou,  so  you  can  hold  your  own  in 
the  growing  competition,  and  I,  so  I  can  continue  writ- 
ing **go()d  stuff''  that  has  real  meat  in  it  and  that  will 
I3ut  muscle  in  the  brains  of  my  readers.    Is  it  not  so? 


CS3     Ct3 


A  verv  wise  man  stated  that  every  man  with  whom 
he  talked,* no  matter  how  ignorant  the  man,  was  able 
to  teach  him  something.  Therefore  he  sought  knowl- 
edge from  everyone. 

Let  us  all  do  the  same! 

Now,  there  are  the  chain  stores.  One  lesson,  ot 
great  financial  value,  they  can  teach  us— and  that  is, 
the  value  of  location. 

A  chain  store,  planning  to  enter  a  town,  seek*  A 
good  location.  More!  It  seeks  the  best  possible  loca- 
tion, and,  either  in  purchase  or  rental,  it  will  spend 
what  seems  a  foolishly  extravagant  sum  to  obtain  it. 
The  chain  store  managers  have  a  high  idea  of  the  truth 
of  the  little  business  mottai  **If  you  want  to  sell,  go 
where  the  people  are.'* 

They  go  about  it  scientifically.  They  employ  a 
man  who  carries  a  small  hand  numbering  machine, 
and  this  man  will  spend  a  day,  now  in  this  location, 
now  in  that,  a  day  at  each  place,  getting  the  total  num- 
ber of  people  who  pass  certain  buildings.  The  class 
of  the  people  is  then  analyzed,  and  thus  the  chain  store 
knows  to  ft  scientific  certainty  the  best  k)cation  i»  im 

town.  .       ^*      .,  J 

Yott  can  cogitate  on  this  the  value  of  location,  ana 
Rive  dro  consideration  to  the  na^^tter.  Perhaps  yott 
ouglita  move  to  a  better  locati^^ 


AVork  accomplishes  more  than  any  other  factor  m 
the  world.  No  one  can  succeed  without  work,  as  a  gen- 
eral rule  the  more  and  the  harder  he  works  the  greater 
the  measure  of  his  success. 

But,  having  thrown  a  beautiful  bouquet  to  w^ork, 
I  am  going  to  hand  you  a  paradox,  a  contradiction. 

Don't  work  too  hard,  if  you  want  to  succeed 
largelv.  Let  George  do  it,  instead.  I  will  explain: 
Business  is  so  complicated  nowadays  that  no  one  can 
do  it  all.  He  must  have  help.  Thus,  you  have  one 
clerk — perhaps  several. 

Even  with  one  clerk  only,  your  success  largely  de- 
pends on  the  capacity  of  that  clerk,  and  on  your  skill 
in  managing  him.  And  if  you  have  several  clerks,  or 
several  scores  of  clerks,  or  hundreds  or  thousands  ot 
workers,  then  vour  success  depends  absolutely  on 
tiiem— on  the  skill  with  which  they  are  selected  and 
on  the  capacitv  with  which  they  are  managed. 

Carnegie  was  the  most  striking  illustration  ot  this 
fact.  He  often  stated  that  he  was  not  much  of  a 
worker,  and  that  his  success  w\as  due  to  the  fact  that 
he  surrounded  himself  with  men  of  greater  abdity  than 
he,  and  that  he  *'let  them  in"  on  a  liberal  share  ot 
profits  which  made  them  loyal,  and  caused  them  to 
work  with  might  and  main. 

Train  vourself  to  select  the  right  men,  therefore, 
and  then  train  yourself  to  manage  them  so  they  will 
work  for  you  with  loyalty  and  enthusiasm. 

CJ3    Ct3     Ct3 

Every  cigar  dealer  should  *'talk  shop"  with  other 
cigar  dealers,  aiwl  I  hope  you  are  addicted  to  this 

useful  custom.  , ,         ,  .      i    •  i* 

For  though  books  are  valuable  and  trade  .lournais 
are  invaluable,  there  is  nothing  in  the  wide,  w'lde 
world  like  a  good  friendly  tongue  for  imparting  mtor- 
mation  from  brain  to  brain— information  that  has  the 

jingle  of  real  coin.  ^  ,i     i 

But  let  me  earnestly  suggest  that  you  talk  shop 
to  successful  men,  men  who  are  doing  a  larger  and 
more  prosperous  business  than  you. 

For  thev  will  talk  in  words  that  smg  and  exhila- 
rate and  encourage  and  help.  They  will  tell  you  what 
problems  confronted  them,  problems  which  seemed  like 
fteree  and  savage  lions  in  their  path  and  which  turnec 
the  verv  marrow  of  their  bones  to  running  water.  And 
then  thev  will  tell  vou  how  they  mastered  these  fierce 
lions— tied  them,  muzzled  them,  pulled  their  teeth  a»fl 
p.et  them  working  for  their  conqueror.  ^ 

Such  talks  will  help  vou  mightily.  They  will  pm 
courage  in  vour  bones.  They  will  help  you  solve  youi 
problems,  and  boost  vou  up  the  ladder  of  success. 

Whereas,  if  vou  talk  shop  to  unsuccessful  dealers 
they  will  hand  yoa  sob  stuff  of  failures,  of  losses  and 

{Continued  P»  Page  tf  J 


Putting  the  Cigar  Smolder 

in  the  Right  Mood 


N  pleasant  anticipation  of  his  fill  of  en- 
joyment, the  Smoker  selects  his  Cigars 
slowly  and  carefully. 


There  should   be    no  possibility  of  doubt 

about  the  condition  the  Cigar  is  in  when  it 

is  going  to  be  offered  for  sale:— 

It  should  be  fully  visible,  so  that  it  can  show 

itself  off  properly:— 

To  make  the  right  appeal,  it  should  give 

ready  evidence  of  its  Good  Tobacco  Aroma 

which  is  always  improved   through  being 

enriched  by  the  inviting  pungent  fragrance 

of  SPANISH  CEDAR. 


SPANISH  CEDAR  CIGAR  BOX 


18  exclusively  The  Container  for  Cigars 
^t  meets  every  practical  requirement  and 
M  the  same  time  gives  distinction  |V  ^ 
contents. 


16 


44th  year 


THE  TOBACCO  WORLD 


October  1,  1924 


October  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


SAFETY  PIPE  TAKING  WITH  TRADE 

The  Safety  Pipe  Company,  of  296  Broadway,  N. 
Y.,  has  recentiv  placed  on  the  market  a  unique  pipe 
that  bids  fair  to  make  a  hit  with  smokers.^ 

An  idea  of  the  construction  of  the  pipe  may  be 
g-ained  from  the  accompanying  cut.  The  pipe  is  made 
in  the  three  pieces  and  the  tobacco  is  loaded  m  the 
section  containing  the  tip.  Any  kind  of  tobacco  can 
be  used.  It  is  lighted  at  the  end  the  same  as  a  ci- 
gar. 


The  chief  feature  is  the  fact  that  there  are  no 
ashes  or  flying  sparks.  This  makes  a  special  appeal 
to  automobilists,  and  is  likewise  in  fayor  in  trains,  of- 
fices and  homes  for  this  reason. 

The  manufacturers  guarantee  the  pipe  to  be  fire- 
proof  and  in  addition  it  has  a  chamber  to  catch  loose 
tobacco  and  saliya.  ..  . 

There  are  two  grades  of  the  pipe,  one  retaihng 
at  fifty-nine  cents  and  the  other  made  of  French  or 
Italian  briar  retailing  at  $1.25. 

This  pipe  looks  like  a  fast  seller  and  interested 
iobbcrs  should  get  in  touch  with  the  manufacturers  at 
the  above  address,  for  territory.       There  is  a  good, 
profit  for  both  jobber  and  retailer. 

CIGAR  AND  CIGARETTE  HOLDERS  HOLDING 

THEIR  OWN 

Washington,  D.  C. 
The  steady  growth  in  the  popularity  of  cigarettes 
has  not  ai)parently  injured  the  pipe  and  cigar  and  ciga- 
rette holder  industry-,  the  production  of  the  thirty  es- 
tablishments engaged  in  that  industry  last  year  being 
36.2  per  cent,  greater  than  the  yalue  of  the  output  pro- 
duced bv  thirty-six  establishments  in  192L  Figures 
^t  issued  by  the  Census  Bureau  show^  the  production 
last  year  to  have  been  yalued  at  $9,704,816  as  compared 
with'i^7,123,810inl923. 

The  report  of  the  Census  Bureau  covers  only  es- 
tablishments with  a  production  yalued  at  more  than 
$5000  a  year.  Between  1921,  when  thirty-six  establish- 
ments were  reported,  and  last  year,  when  thirty  were 
reported,  ten  establishments  Ayent  out  of  business,  one 
had  a  production  of  less  than  $5000  last  year,  and  fiye 
wm  establishments  w^ere  listed.  Thirteen  of  the  estab- 
l!i^ments  were  located  in  New  Yor^,  seven  in  Missouri 
and  three  in  New  Jersey. 

Despite  the  decrease  fit  ^e  number  of  establish- 
ments there  were  36.1  per  cent,  more  wage  earners  em- 
ployed last  year  than  in  1921,  the  average  being  2402 
as  compared  with  1765.  Wage  payments  increased 
40.4  per  cent.,  from  $1,937,097  in  1921  to  $2,720,218  last 

"year. 

The  cost  of  materials,  including  fuel  and  contain- 
ers, increased  35.5  per  cent.,  from  $2,825,856  to  $3,827,- 
927,  and  the  value  added  by  manufacture  (the  value  of 
production  less  cost  of  materials)  increased  36.7  per 
cent.,  from  $4,297,954  to  $5,876,889. 

TAMPA  CIGARMAKERS  STRIKE 
While  the  Tampa  papers  are  inclined  to  make 
light  of  the  recent  strike  of  cigarmakers  on  Septem- 
ber 25th,  there  can  be  no  question  but  what  it  ii  most 
serious  for  the  Icadine-  industry  of  that  citv.  It  comes 
at  a  time  when  it  will  do  serious  injury.  About  12,000 
cigarmakers  are  said  to  be  out. 


TOPIP 

GoodfionEnd  i»End 


Good  for  tlie  dedor  beoiiseh 


They  are  popolan 
They  are  profitable, 

ThcysdlqidcUy; 

Bobrow  Brot.Iiic^Mtes. 

PlulaaelpliU,V.S.A.  "^ 


CIGAR  BOX  PRODUCTION  INCREASES 

Washington,  D.  C. 

Wooflen  cigar  boxes  valued  at  $14,796,255  were 
produced  in  170  factories  last  year,  as  compared  with 
a  production  by  171  factories  valued  at  s^U,31 6,954  in 
1921,  according  to  figures  just  compiled  by  the  ('en- 
sus  Bureau,  an  increase  of  3.3  per  cent.  In  addition, 
wooden  cigar  boxes  were  manufactured  to  some  ex- 
tent bv  establishments  engaged  primarily  in  other 
industries  which,  when  the  figures  are  compiled,  wdl 
make  the  wooden  cigar  box  prodncti(m  as  »  whole 
probablv  $1 5,500,(X)0.  This  secondary  production  in 
1921,  it'is  stated,  was  valued  at  $827,132. 

Of  the  170  establishments  reported  last  year,  fifty- 
two  were  located  in  Pennsylvania,  twenty-two  in  New 
York,  nineteen  in  Ohio  and  ten  in  Illinois.       ,    ,     ,    fc 

The  number  of  persons  engaged  in  the  industry 
increased  8.  per  cent.,  from  5248  in  1921  to  5713  in 
1923,  while  salaries  and  wages  increased  12.9  per  cent., 
from  $4,646,248  to  $5,243,986.  Contract  work  amounted 
to  $14,029  last  year  against  $132d  in  1921,  au  increase 
of  960.4  per  cent.  .    , 

T^  cost  of  materials,  Including  rue!  and  eontain- 
ers  decreased  7 J  per  cent.,  from  $6,778,439  in  1921  to 
$6,249,422  last  rear,  while  the  value  added  by  manu- 
facture (the  total  value  of  products  less  cost  of  man 
terials),  increased  13.4  per  wnt.,  from  $7,538,ol5  to 
!i«,546,833.  ^^^^ 


Word  from  Tampa  indicates  that  ft  is  a  r    ^ 
strike,    l^rembers  of  the  Tampa  (^igar  Manufacturers 
Association  state,  however,  that  iu  all  probability  all 
difficulties  will  be  quidsly  adjusted. 


44th  year 


17 


M^ 


.WD 


•*■*-,  ^'  t  ""c£-^S>i  ^ 


PIPE 

i??f  *'  Wm.  Demuth  &  Co.  guarantee  the  bowl  of  thii 
Vy.  D.  C.  Milano   Pipe  to  be   hand   made  from   irenj^ 
^>eeiaifySuuened  Imported  Briar  and  ^ 

VtirrCli  the  ttem  of  said  pipe  is  hand  cut  and  fasM 
from  solid  viilcanite 

It  J«  ^erAf  flicmft  that  Wm.  Demuth  &  Co..  in  . 
event  of  said  bowl  cracking  or  burning  through,  as  a  result  u^ 
reasonable  use  within  two  jrears  from  date  of  purchase,  will 
replace  the  pipe,  compieie.free  qfekargr;  and  that  if  the  stan 
breaks  due  to  any  fault  of  material,  witt  replace  Ike  ttem :  pro- 
vided  that  m  either  case  the  pipe  is  returned  to  the  Company 
with  thu  policy,  together  with  name' of  dealer  from  whom 

aSO   riFTM  AVCNUC 

~.^,    ....  **^'*t  voan 

World$i  Lari^.'MakenofFine  THpes" 


ijr^: 


«     - 


SUAPK  ILLUSTRATED 
NO.   1745 


/ 


r,% 


^y 


1  have  found  the  Perfect  Pipe  ' 

■P  \'ERY  DAY.  thousands  of  men  find  that  Milano 
-■-'  is  the  Perfect  Pipe.     Every  day,  Milano  dealers    • 
report  a  steady  sales  increase.    And  all  the  time.  Milano 
national  advertising  is  working  to  build  the  sales  higher 
still. 

This  advertisement,  with  a  t^fufflef  message,  is 

appearing  as  a  full  page  in  color  in  Collier's  W'eeklv, 
October  nth,  and  in  black  and  white  in  the  Saturday 
Evening  Post  of  November  8th.  //  i^nll  reach  more 
thAm  ^,^00,000  people. 

If  ym  don't  handle  Milano.  you're  passing  up  big 
profits.  But  if  you  are  one  of  the  wise  dealers  who 
are  cashing  in  on  the  thousands  of  dollars  we  are  spend- 
ing, look  over  your  stock  right  now.  and  order  all  num- 
bers with  which  you  are  not  plentifullv  supplied.  Youll 
need  them  for  the  holiday  rush. 


H.   DtMUTM   &  Co..  230  Fifth  Avi-..  Xkw  York 

World's  Largest  Manufacturers  of  Fine  Pipes 


tm«,^j0^e 


^^  Insured  Pij)e. 


18 


44tli  year 


Say  You  Saw  It  im,  Tme  Tobacco  Wmblp 


October  1,  1924 


Du  Pont 

"A  BETTER 
CIGAR 


for  lOc 


ft 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


LET  US  HELP  YOU 

ELIMINATE  THE  TOBACCO  BUG 

By  treating  your  tobacco  with  the  extenninator 

BY  THE  SHUEY  PROCESS  OF  STERILIZATION 

The  only  Imown  preparation  on  the  market  that  will  give  you  permanent  relief  from 

future  infections 


Tested 

Approved  and 

Adopted  by 

Leading 

Growers, 

Packers  and 

Manufacturers 


Harmless  to 

user.    Easy  to 

apply  without 

additional 

help. 

Why  not 

iiuure  your 

product  now? 


Does  not  in  any  way  change  the  Taste,  Aroma  or  Burning  Qualities  of  the  tobacco 
Order  Sample  Gallon  Today  and  Convince  Yourself 

SHUEY  TOBACCO  BUG  EXTERMINATOR  CO. 

1436  WALNUT  STREET  CINCINNATI.  OHIO 


T  OF  THE  BEST 


ff 


Manufactured    by 


A.  SANTAELLA  &  CO. 


Office,  llSl  BroMlway,  New  York  City 

FACTORIES:     Tampa  and  Key  WtH.  Fhrlda 


CIGAR  PRODUCTION  STILL  SHOWS  DECLINE 

FOR  AUGUST 

The  following  comparative  data  of  tax-paid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are  obtained 
ifrom  the  statement  of  internal  revenue  collections  for 
the  month  of  August,  1^24,  and  are  issued  by  the  bu- 
reau. (Figures  for  August,  1924,  are  subject  to  re- 
vision until  published  in  the  annual  report.) 

Products  August,  1923     Au^gust,  1924 

Cigars  (large) : 

Class  A No. 

Class  B  No. 

Class  C  No. 

Class  D  No. 

Class  E  No. 


231,043,090 

143,453,448 

229,804,667 

9,360,226 

2,603,337 


234,144,022: 

123,877,518 

203,348,728 

10,103,252 

2,153,457 


Total 


No.    616,264,768    573,626,977 


Cigars   (small)    No.      37,506,487      46,842,200 

Cigarettes  (large)   No.  951,021  970,365 

Cigarettes  (small)    No.  5,858,334,123  6,315,640,670 

Snuff,  manufactured  ...lbs.  3,385,893  2,751,952 
fTobacco,  manufactured . .  lbs.  32,786,654  32,206,741 
Note:  The  above  statement  does  not  include  tax- 
paid  products  from  Porto  Rico  and  the  Philippine 
Islands.  This  information  is  shown  in  enclosed  sup- 
plemental statement. 

SUPPLEMEPH'AL  STATEMENT 
Tax-paid  products  from  Porto  Rico  for  the  month 

of  August: 

Products  August,  1923    August,  1924 

Cigars  (large) : 

Class  A No. 

Class  B No. 

Class  C No. 

Clasa  D No. 


6,702,175 

1,999,160 

3,732,650 

3,500 


9,291,045 

1,773,100 

5,036,520 

5.000 


TaW No.      12,437,485      16,105,665 


figtffi  finmall)  ...... 

Cigarettes   (large)   . . . 
Cigarettes  (small)   . . . 

Tax-paid  products 
tt»  month  of  August : 

Products 
Cigars  (large)  t 

Class  A  

V  IdSo    V_-'     ••••••••• 

Class  B,.»*^ »••.#-« 


..No.        1,000,000        1,000,000 
. .  No.  30,000        2,500,000 

..No.  42,000  81,000 

from  the  Philippine  Islands  for 

August,  1923    August,  1924 

..No.  16,224,387  16,561,323 

..No.  340,87^  319,110 

..No.  74,857  132,124 

...No.  5,156  8,100 


Total    No.      16,645,275      17,020,657 

Cigarettes  (small)   .....No.  141,660  32,800 

tobacco,  manufactured . .  lbs.  !•  1^ 

Note:  Quantities  of  tax-paid  products  shown  in 
above  statement  are  indicated  by  stamp  sales  reported 
for  the  month. 


BOSTON  UNIVERSITY  BANS  SMOKINO 

Boston  University  girls  who  go  in  for  sports  tW» 
year  must  not  smoke  and  must  get  at  least  eight  hours 
sleep  each  night,  according  ^  rules  of  the  traim^ 
committee. 

Six  infractions  of  the  sleeping  rule  wilT  ho  pun- 
ishable, but  there  must  be  »o  backsliding  where  tp- 
bacco  is  concerned.  ^„m 

The  rules  are  to  apply  onty^to  tt*  seftfW  w  fk^W  ■ 
particular  sport. 


October  1,  1924 


I 


Say  You  Saw  It  in  The  Tobacco  World 


ORGANIZATION 


However  pressing  the  need,  however 
ardent  the  desire,  however  lofty  the  ideal; 
there  can  be  no  permanent  growth  with- 
out organization. 

Whether  in  the  manufacture  of  auto- 
mobiles or  cigar  boxes,  the  energy  of  man 
and  machine  must  be  co-ordinated  if 
timg,  l^bor  and  money  are  to  be  saved. 

A  Walk  through  any  of  our  factories 
will  convince  you  of  the  importance  we 
place  on  organization  and  the  degree  to 
which  it  has  been  attained. 

Make  your  boxing  problem   ours. 

Leschey-Myers  Cigar  Box  Co. 


CIGAR    BOX   IMAM  URACTIJRERS 


VORK-HANOVCR-EPHRATA- PHILADELPHIA 


After  all 
nothing  satisfies  li 
a  good  cigar 


II II 


44th  year 


19 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


October  1,  1924 


BUYERS'  GUIDE 


CIGAR  CASES 


SUPPLIES 


THE  LOUDON  CIGAR  CASES 

Increase  your  turnover  with  perfecJ  \W^  display  ■nd 
cut  the  cost  of  selling  and  serving  daars  j"  'j»'y}y 
handling  cigars  the  modern  way— the  LOUDEN 
way.  Ask  your  cigar  jobber  or  write  ut  for  com- 
plete descriptive  folder '  At  Last  a  Real  Ggar  Case. 

Loudon  Mfg.  Co.      Grand  Rapids,  Mich. 


PAPER  BAGS. 
Weatherproof  Paper  Bags  will  protect  your  Scrap 
and    Fine    Cut    Tobacco   and   keep    it  fresh   and 
sweet. 

Exclusive  Manufacturers  of  Bags  for  this  Indus- 
try for  the  past  twenty-five  years.  Write  for 
Samples. 

THE   WESTERN  PAPER  GOODS  CO., 
Third  and  Lock  Streets,  Cincinnati,  Ohio. 


CIGAR  BOXES 


ipc^^^^ascQ 


nL  «70  LtXINCTON 


CST««l,l$MtB  ISTS. 


•S7-MI  BAST  imST. 
MK«r  vomc 


F.  BRECHT'S  SONS 

CIGAR  BOXES 

109  N.  Orianna  Street 
PHILADELPHIA,  PA. 


Monroe  Jarrett  Sons 
WOODEN  CIGAR  BOXES 

TRADE    JARSO    WA"^*^ 

Randolph  and  Jefferson  Streets 
Philadelphia,  Pa. 


T.  M.  A.  CIGAR  COMMITTEE  MEETS 

The  special  subcommittee  on  cigars  appointed  by 
the  T.  M.  A.  to  consider  various  phms  for  the  promo- 
tion of  the  cigar  business  hekl  another  meeting  last 
Thursday,  the  eighteenth,  which  was  attended  by 

Robert  E.  Christie,  Vice-President,  American  Ci- 
gar Company; 

G.  W.  Van  Slyke,  President,  G.  W.  Van  Slj-fee  & 
Horton; 

Julius  Lichtenstein,  President,  Consolidated  Cigar 
Corporation ; 

Louis  A.   Kramer,  representing  Samuel   Bayuk, 
President,  Bayuk  Cigars,  IncorporiUtpd ; 

Marcus  Conlan,  of  Waitt  &  Bond, 
and  which  was  presided  over  by  Mr.  William  Best, 
vice-president  of  the  General  Cigar  Company,  Man- 
aging Director  Charles  Dushkind  acting  as  secretary. 

Mr.  Richard  C.  Bondy,  vice-president  of  the  Gen- 
eral Cigar  Company,  though  not  a  member  of  the  com- 
mittee, was  also  present  and  took  an  interesting  part 
in  the  discussion. 

Letters  from  Mr.  Geo.  H.  Hummel,  vice-president 
of  P.  Lorillard  Company;  Mr.  Mortimer  Regensburg, 
of  E.  Regensburg  &  Sons;  Mr.  Ben  R.  Lichty,  chairman 
of  the  board  of  Otto  Eisenlohr  &  Brothers,  Incorpo- 
rated, regretting  their  inability  to  attend  this  meeting 
were  read  by  ^Ir.  Dushkind. 

The  meeting,  which  was  held  in  Mr.  Best's  office 
at  the  General  Cigar  Company's  headquarters,  lasted 
for  about  two  and  one-half  hours,  in  the  course  of 
w^hich  the  entire  cigar  situation  was  thoroughly  dis- 
cussed, and  various  propositions  calculated  to  increase 
the  popularity  of  cigar  smoking,  submitted  not  only 
by  members  of  the  committee  but  also  by  others,  were 
earnestly  considered.  However,  no  definite  conclu- 
sions have  been  reached,  but  it  was  clearly  apparent 
that  the  discussion  at  this  meeting  has  m  clarified 
the  situation  that  some  definite  program  is  very  likely 
to  be  asrreed  upon  at  the  next  meeting  of  the  commit- 
tee, which  will  be  held  in  the  near  future. 

It  may  be  added  that  after  carefully  analyzing  the 
entire  cigar  situation  it  seemed  to  be  the  unanimous 
oninion  of  those  present  that  although  cigar  consump- 
tion has  failed  to  keep  pace  with  the  growth  of  other 
industries  and  with  the  constantlv  increasing  popula- 
tion of  the  United  States,  there  is  absolutely  no  cause 
for  any  uneasiness  about  the  future  progress  of  the  ci- 
^ar  industry  and  that  pessimistic  talk  is  neither  justi- 
fied nor  conducive  to  better  business. 


U.  S.  DEPARTMENT  OF  AGRICULTURE  TO  HAVE 
EXHIBIT  AT  TOBACCO  SHOW 

The  Third  Tobacco  Industries  Plxposition  to  l>e 
lield  at  the  Grand  Central  Palace,  New  York,  National 
Tobacco  Week,  January  19th  to  24th,  promises  to  be 
thoroughly  complete  in  its  international  phase  and 
vastly  larger  than  the  two  previous  expositions,  ac- 
cording to  advices  from  the  Hotel  McAlpin,  headquar- 
ters of  the  Allied  Tobacco  Exhibitors'  Association,  of 
which  Samuel  Levine  is  president. 

Paraguay  and  Brazil  are  among  the  countries  that 
have  recently  expressed  desires  to  have  exhibits  of 
their  tobacco  and  the  Bahia  tobacco  growers  of  Brazil 
are  anxious  to  provide  a  complete  and  comprehensive 
exhibit  of  Brazilian  tobacco  to  the  American  manufac- 
turers and  consumers. 

Porto  Rico  interests  are  anxious  also  that  their 
display  in  the  forthcoming  exposition  be  larger  than 
their  previous  exhibits  and  the  matter  of  a  special  and 
greatly  enlarged  exhibit  is  now  being  considered  by 
Governor  Towner. 

The  Department  of  Agriculture  of  the  Tnited 
States  promises  an  educati(nial  exhibit  of  considerable 
value  to  the  entire  tobacco  industry. 


"Miller,  Du  Brul  &  Peters  have  taken  space  in  the 
Third  International  Tobacco  Industries  Exposition,  to 
l>e  held  National  Tobacco  Week,  January  19th  to  24th, 
at  the  Grand  Central  Palace,  New  York,  under  the  aus- 
pices of  the  Allied  Tobacco  Exhibitors'  Association,  of 
which  Samuel  Levine  is  president. 

Additional  proof  of  the  one  hundred  per  cent,  co- 
operation of  every  branch  of  the  tobacco  industry  with 
the  Allied  Tobacco  Exhibitors'  Association,  of  which 
Samuel  Levine  is  president,  in  the  Third  Internaticmai 
Tobacco  Industries  Exposition,  is  shown  in  the  oiTer  of 
the  United  Cigar  Stores  (^onipany  to  display  cards  and 
posters  of  the  exposition  in  their  stores.  Other  promi- 
nent chain  store  systepi  |ire  ^yiug  this  matter  favor- 
able consideration. 


After  ^ 

nothing  Mtisfies  like 


good 


Cl] 


October  1,  1924 


Say  You  Saw  It  in  The  Tobacco  Wobld 


44th  year 


21 


m 


GROWERS 


AND 


m 


PACKERS 


Connecticut  Shadegrown  Wrappers 

Florida  and  Georgia 

Shadegrown  Wrappers 


We  Are  Now  Ready  To  Offer  Our 
Holdings  In  1923  Crops. 


AMERICAN  SUMATRA  TOBACCO  CO. 


131  Water  Street 


New  York  City 


After  all 
^thing  sattfffief  Ukm 
good  cigar 


m 


22 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


October  1,  1924 


Tobacco  Merchants'  Association 

■Ti        •  .•  D    ^^«,,      5   Beekman  Street 

Registration  bureau,  new  york  city 

Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A),  $5.00 

Search  (see  Note  B),  1.00 

Transfer,  ^.00 

Duplicate  Certificate,  ^-^^ 

Note  A-An  allowance  of  $2  will  be  made  to  member,  of  the  Tobacco  Mer- 
Ihants'  Association  on  each  registration. 


{; 


Note  B-If  a  report  on  a  "-h  of  a  tUle  -e-itates  the^r^^^^^^^^^^^ 
than  ten   (10)  titles,  b"*  »«"  than  twent.y.one  UU.  a^^  ^j^^„  ^        ^y 

Dollar  ($1.00)  will  be  made     If  >t"*«f '****' dSftjon^^^^^  of    Two    Dollars 

&i'':\hT.  ^Se^'a^n^d^rrddft  ^na?ch\'rt*70^^^^^^         «^«»  -»  ^' 
Sade  for  every  ten  (10)  additional  titles  necessarily  reported. 

REGISTRATIONS 
AMBAR  CIGARETTES:— 43,908.     For  cigarettes.     July  26,  1924. 

GA^LTGlErS^^AiiV^^k^E:^^^^^    For  ci.ars.  cigarettes  and 

tobacco.     September  9.  1924.     H.  K.  Lupoid    Lancaster    Pa. 
DON  DUCTO:— 43.915.     For  cigars.     September   17,  1924.     A.  M. 

BUSHB'LENDr-l^\9li!"For'all  tobacco  products.     September  18. 

19M     Wm.  P.  Bushell.  Haddon  Heights,  N.  J. 
FOSSILL:— 43,919.     For  smoking  pipes.     September  1^  .iv^^.     *>• 

liarling  &  Sons.  London,  England.  c     *      u^..    i« 

1357    CIGAR :-43.929.      For   all    tobacco   products.      September    18. 
1924.     Moehle  Litho.  Co.,  Inc.,  Brooklyn,  N.  \. 


TRANSFERS 
CHARLES  THE  GREAT:-12.911  (U.  S.  Tobacco  Journal).  For 
cigars  Registered  November  28,  1890,  by  Schumacher  &  httlin- 
eer  New  York.  X.  V.  Transferred  to  Salvador  Rodriguez,  New 
foVx  Y.,  January  14.  1892;  also  170.187  (Patent  Office).  For 
cigari.  Registered  'July  10.  1923,  by  Salvador  Rodriguez  New 
York.   N.   Y.     Transferred   to   Salvador    Rodriguez,    Inc.,    Tampa. 

SALVADOR  RODRIGUEZ :-176,826  (Patent  Office).  For  cigars. 
Registered  December  4.  1923.  by  Salvador  Rodriguez  New  \  ork. 
N.    Y.     Transferred   to    Salvador    Rodriguez,    Inc.,    Tampa,    l^la.. 

LOS  TRES;-12!554  (Tobacco  Leaf)  ,  For  cigars.  Registered  Octo- 
ber  24.  1896.  by  S.  Rodriguez,  New  \  ork.  N.  \ .  ^Iso  176,828  (pat- 
ent Office).  For  cigars.  Registered  December  4.  1923.  by  Salva- 
dor Rodriguez,  New  York.  N.  Y.  Transferred  to  Salvador  Rodri- 
guez. Inc..  Tampa.  Fla.,  August  14,  1924.  , ,       tr„„ 

INFANTA  EULALIA:— 15,042  (U.  S.  Tobacco  Journal).  For 
cigars.  Registered  bv  Witsch  &  Schmitt.  New  \  ork.  N.  ^-.Feb- 
ruary 3.  1893.  Transferred  to  Salvador  Rodriguez.  New  \  ork, 
X  Y  September  2,  1893.  Also  179,216  (Patent  Office).  For 
cigars.  Registered  February  5.  1924.  by  Salvador  Rodriguez,  New 
York    N    Y.     Transferred  to   Salvador   Rodriguez,  inc.,    iampa, 

Fla.. 'August  14.  1924.  ,      ^^      ^  „     -,       ,a„..i| 

ABELINA:— 5636  (Tobacco  t^f).  For  cigars.  Registered  AprU 
7.  1891,  bv  S.  Rodriguez.  Xew  York.  X.  Y.  Also  176.827  ( Patent 
Office)  For  cigars.  Registered  December  4.  1923,  by  Salvador 
Rodriguez.  Xew  York.  X.  Y.  Transferred  to  Salvador  Rodriguez 
Inc.,  Tampa.  IHa.,  August  14.  1924^        *.      «  •  •         ** 

LURIDO:— 28,879  (Trade- Mark  Record).  For  cigars,  cigarettes 
and  tobacco.  Registered  .August  21.  1903.  by  Geo.  Schlegel,  New- 
York  N.  Y.  Through  mesne  transfers  acquired  by  the  I  acific 
(.ommercial  Co..  September  12.  1924.  and  re-transferred  to  the 
Merites  Commercial  Co.,  Inc^  Xew  York,  X.  Y.,  September  16, 

1924 
FLOR  DE  LOZANO:— 26,922   (Tobacco  Leaf).     For  cigars,  che- 
roots, cigarettes  and  tol)acco.     Registered  February  1,  1904,  by  F. 
C.   Lozano,   Brooklyn.   N.  Y.     Transferred  to  Morgan   Cigar  Co., 
Tampa.  Ma..  January.  1924. 


RIVBON  GUM 

TRAGACANTH 

Ghe  Finest  Qualities 


A.  0.  S 

80  JOHN  STREET 


ACK  CO. 


NEW  YORK  cmr 


FLOR  DE  LOZANO,  NISTAL  &  CO.:-26,925  (Tobacco  Leaf).  For 
ci^frs.  cheroots,  cigarettes  and  tobacco.  Registered  February  ., 
im  by  F.  C.  Lozlno,  Brooklyn,  X.  Y.  Transferred  to  Morgan 
Cigar  Co.,  Tampa.  Fla..  January,  1924. c    t  i  o^ 

EL  LESSERO:-30,935  (Tobacco  Leaf),  and  31,167  (U.  S   Tobacco 
Journal).    For  cigars,  cheroots,  cigarettes  and  tobacco.     Registered 
anuaV  15.  1906^)y  F.   Lozano  Son  &  Co.,  Tampa.  Fla.    Irans- 
ferred  to  Morgan  Cigar  Co..  Tampa.  Fla..  January^  1924. 

FLOR  DE  .HARVEZ:— 27,046   (Tobacco   Leaf).     1^ or  cigars    che 
roots,  cigarettes  and  tobacco.    Registered  February  20,  1904,  by  l;. 
C.  Lozano.   Brooklyn,  X.  Y.     Transferred  to  Morgan  Cigar  Co., 

Tampa,  Fla.,  January,  1924.  ,^       ^^         .  u         * 

WALLS-COURT:— 26.914  (Tobacco  Leaf).  For  cigars,  cheroots, 
cigarettes  and  tobacco.  Registered  January  30.  1904.  by  b.  L. 
Lozano.  Brooklyn.  X.  Y.  Transferred  to  Morgan  Cigar  Co., 
Tampa,  Fla.,  January.  1924.  . 

CALATRAVA:— 17,871  (Tobacco  World).  For  cigars,  cheroots, 
cigarettes,  and  chewing  and  smoking  tobacco.  Registered  May  ^5, 
1909.  by  American  Litho.  Co.,  Xew  York.  X.  Y.  Transferred  to 
F.  Lozano  Son  &  Co.,  Tampa.  Fla..  and  re-transferred  to  Morgan 
Cigar  Co.,  Tampa,  Fla.,  January,  1924.  ^       ^         .  , 

VICLO:— 36,912  (United  Registration  Bureau).  For  cigars,  che- 
roots, cigarettes  and  tobacco.  Registered  September  15,  1911,  by 
F  Lozano  Son  &  Co.,  Xew  York.  X.  Y.  Transferred  to  Morgan 
Cigar  Co..  Tampa.  Fla..  January.  1924.  ,      ^  . 

EL  VICLO:— 36.913  (United  Registration  Bureau).  For  cigars, 
cheroots,  cigarettes  and  tobacco.  Registered  September  15.  1911, 
by  F.  Lozano  Son  &  Co.,  Xew  York.  N.  Y.  Transferred  to  Mor- 
gan Cigar  Co.,  Tampa,  Fla.,  in  January,  1924. 


(Continued  from  Page  14) 

(lisappoiiitmeiits,  and  you  will  depart  from  them  with 
hanging  head,  with  a  large  crimp  in  your  morale,  and 
with  no  more  courage  than  a  rahbit  in  the  kennel  oif 
bulldog. 


Cj3    Cj3    Ct3 


**T  do  all  the  work,  make  all  the  mistakes  and  get 
all  the  hell,"  said  my  friend,  who  is  clerk  in  a  cigaf 
store,  '*and  I  don't  like  it  one  little  bit." 

*'My  friend,"  said  the  veteran  travelling  man  to 
whom  lie  was  talking,  *'you  deserve  a  grateful  and 
smiling  pat  upon  the  hack,  and  you  also  richly  deserve 
two  smart  kicks  applied  in  the  proper  place.  The  pat 
is  for  doing  all  the  work.  That  is  good.  It  is  very 
pood ;  and  you  will  receive  a  rich  reward.  As  for  the 
other,  you  deserve  one  vigorous  kick  for  making  mis- 
takes, and  another  generous  kick  for  taking  the  hell. 

**You  don't  have  to  make  mistakes — only  one  at 
infrequent  interv^als,  and  that  will  be  overlooked.  To 
speak  plainly,  your  mistakes  show^  you  are  careless, 
and  indifferent,*  and  your  heart  is  not  in  your  work, 
therefore  you  are  continually  making  blunders.  In  the 
eyes  of  your  boss  they  more  than  offset  the  splendid 
service  you  render  when  you  do  all  the  work.  And  in- 
stead of  building  for  yourself  prestige,  confid(?nce,  and 
friendship,  you  are  building  a  reputation  for  incompe- 
tence. It  is  sad,  and  some  one  should  shed  bitter  tears 
for  you. 

** Reform,  mv  friend!  Reform!  Bight-about  face! 
Head  up!  Chest  out!  Forward  march,  leaving  the 
mistakes  behind,  and  march  to  victor>^  and  success. 

**It  is  a  great  adventure  you  are  in.  This  adven- 
ture of  life*  It  is  hard  work,  and  the  road  is  full  of 
rocks  and  mud.  But,  gee,  what  fun  it  is,  what  pleas- 
ure, what  exhilaration!  Catch  the  exhilaration,  me 
boy,  and  every  day  will  be  a  gladsome  song." 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  o! 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co., 
24  Vine  St., 
DESHLER,  OHIO. 


'AAwa 


Mtkincmufini 


The  Buckley  Box  Co.. 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


Hey  wood,  Strasser  &  Voigt  Litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  111. 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  Sluality 


OSCAR  f>ASBACH,  Prcs.' 


J.A.VOICC.Scev.  SCenuManaceiv 


-^^  LITH  O  G  R  APH I  NGCO.inc^^ 

JI^T  |lTHO@mAPMB^S 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGAR  LABELS -CIGARBANDS 


Perfect  LrraoGMPiff 


Afl^erican'Rox  S^pplv  C^ 


S30g  Rnssell  Street 


Coraer  of  Grallol  Street 


Detroit,  Mich, 


Exclusive  Sellinp  A6enls  For 

THE  CALVERT  LITHOGRAPHING  CO. 


SINCE  1870", 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


NEW  VORK 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


The  Standards  of  America 

Lorillard's  Snuff,  :  Est.  1760 
Rail  Road  Mills  Snuff,  Est.  1825 
Gail  &.  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 

Maccobops  —  K^appees  —  High  Toasts 
Strong,  Salt,  Street  and  Plain  Scotchs 

MANUFACTURED    BY 

GEORGE  W.  HELNE  CO.,  Ill  Fifth  Ave.,  Ifm  Tori 


CAN  NOW  GET 

DILLS  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 

J.G.DILL  CO. 

RICHMOND,  VA. 

HIGH  GRADE 
SMOKING     TOBACCO. 


frm!mf*^'ww*  ??■ 


r 


OCTOBER  15,  1924 


Qlb 


illion 


a  da 


^ 


qA 


ft  action  of  a  cent  profit  on 
a  cigar  seerris  unbelievably  small, 
but  this  profit,  multiplied  a  mil' 
Hon  times  daily,  is  sufficient. 

Through  selling  such  a  vast  num- 
ber of  White  Owls,  v^e  are  able 
to  take  an  infinitesimal  profit  and 
put  the  rest  into  giving  VALUE 
— m.ost  remarkable  value. 

This  never 'Changing  VALUE 
is  responsible  for  the  fact  that 
White  Owl  smokers  don  t 
switch.  Year  after  year  they 
bank  on  White  Owl 


a 


'5  why 

il 
a  day 


.ihat'ljion 


01 


^  nothing  satisfies  lihe% 

l^^a  good  cigar^^-;-'^ 


^£mSA^    C^'Cut   'G  'N< 


A  guarantee  with  even-  pipe. 
No  Sparks  to  Fly.  The  Smoker's  DeHght 

Looks  and  smokes  Hke  a  Cigar. 
Can  be  placed  anywhere  while  lit. 

SAFETY  PIPE,  Inc. 

296  BROADWAY  NEW  YORK,  N.  Y. 


WdLISHEO  ON  THE  IST  AND  ISIS  OF  EACH  MONTH  AT  236  CHESTNUT  ST.PHIU..PA. 


Wooden  Boxes  Now  a  Bi 


o 


Factor  in  Cigiir  Sales 


Wooden  i^is^^  w^nninff 
Boxes  Winning 

?n  the  East. 
TUe  c..ar  box  ^-^^^J^  a  d. 

create  in  u^e  ^^^J^  n.anufac- 

entirely.   claimin„  „dverUsiug  of 

boavd.  a..l  i^^^^-  ^,,,.,3  Club 
tbe  Wooden  <^-^\  vooden  box. 

Their  report.  a.o  lb. n^^^^^^^^^^ 
,,,comin.   mmo    ^'^/^^^^^  ,,,oden  boxes. 

,„^,  tb.ir  --^^'^^]:^  ,,,vin^  trouble 
,,a  that  tU.  Pbb      -  ^.^  ^^^^^  ^^  ,,e 

in  delivering  c;gaib 

retailer 


(Clipping  from  the 
Aug.  27th  issue  of 
Tobacco  R^^r<L) 


ALREADY  our  advertisi  of  Wooden 
^  Cigar  Boxes  is  showing  its  effect. 
Each  day  more  and  more  smokers  are 
becoming  more  and  more  particular  about 
selecting  their  cigars  from  wooden  boxes. 

While  some  credit  can  be  given  to  the  ad- 
vertising, the  greater  share  is  due  to  the 
fact  that  the  wooden  box  actually  is  better. 
Its  superiority  is  so  evident  that  even  the 
public  can  see  it,  and  appreciate  it  when 
attention  is  called  to  it. 

Pack  your  cigars  in  wooden  boxes  and  share 
in  the  benefits  of  this  advertising. 


The  Best  Cigars  are  Packed  in  Wooden  Boxes 


^jLnoth: 


After  aU 
nothing  satisfies  like 
a  good  cigar      ^ 


This  is  our  Sign  at  Atlantic  City— It's  30  ft.  Mgli,  250  ft.  long,    %  talks  to  Millions  of  People. 


The  Best  C  I  GJ^^S^re  Packed  m 

WOODEN    BOXES 


October  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


REDT  CUT 


BiGGESTand  BESTT0BACC0\!kuE 


THE 


* 


TIN 


Withyowfiill 

retail  dealers 
profit 


WAITT  &  BOND 


Blackstone 

CIGAR 


ffaVana 


Filler 


Jibsolutelif! 


lA  PALINA 

CIGAK 

CONGRESS  CIGAR  CO.    .    Philadelphia,  Va. 


Get  the  Utmost   in  Advertising 

Values 

at  practically  no  expense 
by  using  the 

WOODEN  CIGAR  BOX 

for  your  brands. 
They  help  sell  your  cigars. 

PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 
PHILADELPHIA,  PA. 


ABOVE  MUL 


Bolds  aic  live  ones— 
for  a  ^lick  turn*  over. 

Stocbi^  wilh.  BdUs  for 
b%  proHte-^ck  profits. 

Bobrow  BrM.Iiic.,M6in. 

PluIadel^ia,U.S.A7* 
Makers  of  Te^-LaliMdh-ReGall 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


October  15,  1924 


A  KAUFFMAN  S  BRO  Inc 


ESTABLISHED 


YORK,P>\ 


MANUFACTURERS  OF 


1893 


aCAR  BOXES 


AND 


CIGAR  BOX 
LUMBER 


WE    SPECIALIZE  ON 

GOLD   LEAF  WORIC 


ti 


BEST  OF  THE  BEST 


if 


M.nuf,ctur.a  b.  ^  SANTAELLA  &  CO 

Offica,  1181  Browlway,  New  York  Cilj 

FACTORIES:    Tampa  and  Key  Wt$t,  Florida 


TOBACCO  MERCHANTS  ASSOCIAI^P        „^1^8f9W>. 
OF  UNITED  STATES  ^^Ta^ 

JESSE  A.  BLOCK.  Wheeling.  W.  V«£....«.«"*«...— ••••*"«*-^*g"  JjJJJ^j;!* 

Sij'^GloRcf^VV.'^HTLlr;^^^^^  York    N    Y ^I^JlKllSeS 

GEORGE  H.  HUMMEL    New  York.  N.  Y. • yke-Pres  dent 

JULIUS   LICHTENSTE  N.   New    York,   N.    Y ;:;:    V  cepJelident 

k.   H.   SHELTON.  Washington.   DC V  cePr"  Uent 

WILLIAM  T.   REED.   R'^hmon'JVa :••::;;:  -.VcePresidcnt 

HARVEY    L    HIRST.    Ph.laddph.a.    P..   —•••••;••;•:•■::.;.....  .Treasurer 

^^^  Headquarters,  5  Beekman  Street,  New   YorK  city. 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  O.  SPALDING,  Cincinnati.  Ohio^......,«««».»-#**w#w.»«*»»«*«|«'|"J!^«JJ 

OIAS    B    WITTROCK.  Cincinnati.  Ohio .♦.......♦ '^^      Tr««ur^ 

GEO.  E.  ENGEL.  Covington,  Ky.    ■y':'. ...♦..«.» S^creU^ 

WM.   S.   GOLDENBURG,   Cincinnati,   Ohio.#«.»*»#««*«»«****«»«««"»  «**..o«cret»ry 

THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 

fMAB,  1.   LONG,  Lancaster,   Pfc   ••**""•♦••'•"»••*••"*•*"•"*••* v;::'pr"':dellt 
A.  W.  KAERCHER,  Chicago.  IlL  .............».....»......"...••. •Vtce-rresiaem 

W.  S.  FULLER,  Hartford,  Conn.  . ,„,„......,m. ...••«•*•#.•..♦..♦.••*••»  ^"sj^ 

ll   K.  MOW*  Lancaster,   Pa.    .»,,,«»»#»••.••»•*•. ••••»*****»*'»*«»*»*»»*«**»**'-'^^^*** 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY  J.   FREEMAN  ♦."••••••••••"••■•••"•••••"""•••••••y.V' vlci'-PrMidjS 

JACK   ECKSTEIN    .................,..........M............I|t    ^  «  gres  jem 

LEO  RIEDERS,  SO  W««  118th  Stmt,  Hew  York  City  ,»**,,,...,«».^. Secretary 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

JOSEPH   WINT^ICK  «M*...».»».«»«»»*Mo»»««.»«»"»»w»»»»w**"*u^*|'*?|j*"^ 
I^UR  WERNER.  51  Chambert  St..  New  York  City..Secreury  and  Trea.tirw 


led  Column 


The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SAL.E 


FOR    SALE -ONE    COMPLETE    SET    NEWTON-STpAKES 

LETTERING  PENS,  with  inks  and  complete  instructions  tor 

making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 

liox  451.  care  of  "The  Tobacco  World."  


WANTED 


CIGAR  FOREMAN  FOR  HAND  AND  SUCTION  WORK- 
Man  who  is  capable  of  qualifying  for  a  higher  position.  State 
age  and  experience  in  detail.  The  position  will  be  with  an  old- 
established  concern  operating  several  plants.  ^ Ample  opportunity  for 
advancement.     Box  No.  470.  "The  Tobacco  W^orld. 

SITUATION  WANTED 


RETAIL  STORE  MANAGER.  WHO  HAS  ALSO  BEEN 
Jobber's  Representative,  desires  position.  Has  had  six  years,  ex- 
perience and  is  at  present  employed  in  Philadelphia,  but  would  change 
residence  if  necessary.  Best  of  references.  Address  Box  No.  477, 
care  of  "The  Tobacco  World." ^ ^ 

POSITION    AS   SUCTION    FOREMAN    WANTED    BY    MAN 
thoroughly  experienced  in   Suction   Work.     Twenty  y/a'-s    ex- 
perience in  the  largest  factories  in  the  country.     Box  No.  471,     Ihe 
Tobacco  World." 


The  Tobacco  World 


Established  1881 


VOLUME  44 


OCTOBER  15.  1924 


Nc.  M 


TOBACCO  WORLD  CORPORATION 

Publishers 

fliAsrt  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 


Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street. 

Philadelphia,  Pa. 


Entered  as  second-class  mail  matter,  December  22.  1909.  at  the  Post 
Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3.  1879. 

PRICE:  United  States.  Canada,  Cuba  and  Philippine  Islands,  $200  a 
year.     Foreign,  $3.50. 


WlMMMimUllMMlWIMiHMMIIllMlimilimillllMlllWIimiK 


iiiiiMiHiHiniHiH H..iMHt«iiHimMi.mii.iHHinmHm Ml » •..m.im.HiiiB.MM* 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  TLAVORS  ^         .. .     u       *.• 

Make  tobacco  meUow  and  amooth  in  characiar 
and  Impart  a  most  palatable  flavor 

FUTORS    FOR    SMOKING   ud   CHEWING   TOBACCO 

Write  for  Llat  of  Flavors  for  Special  B^nii^,.. 
EKTUN.  iUtOMATIZEE.  BOX  FLAVOES.  PASTE  SWEETENEBS 

FRIES  6l  BROm  92  Reade  Street.  New  York 

■  MWIIIIHIinmn lim — .o—— .«.«.,..M».mHMMHWIMMmWWHWII.WIWWIMI»WHIIIIIH«WMMIimH«HIIWII 


Natural  BLOOM 

D7/e  (^iqar  of  Qaaliltf^ 


122    SECOND    AVCNUt 
NEW  YORK  CITY 


October  15,  1924 


Say  You  Scm  It  in  The  Tobacco  World 


Fragtant  aroma  and.  deli^tful 
taste  are  difficult  to  retaiiu  even 
in  tke  finest  tobaccos. We  know 
ov}y  one  way '^  toasting  a  cost]y 
extra  process,  Vut  worai  it  '^  the 
flavor  wins. 


LUCK 


44th  year 


TRIKE 


»i.«  «••••* 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


October  15,  1924 


FOR  GENTLEMEN  OF  GOOD  TASTE 


^  SAN:f  ELKE 


2  fJ?r^l5^^ 


>« 


EL^ERSO 


'm.'^ 


10<r  2f^25^a5^-^M\  r 


THE  DEISEL-WENNER  CO. 


Makers 


UNA,  OHIO 


The  Far-Visioned  Cigar  Manufacturer 

Protects  Present  and  Future  Sales 

By  Packing  His  Brands  In  Wooden  Boxes 

H.  E.  BAIR  &  CO. 


HANOVER 


PENNA. 


"Quality  Cigar  Box  Manufacturers  For  More  than  Fifty  Years" 


mCHANTS  aCAR  BOXCi 


DALLASTOWN,  PA. 

^MANUFACTURERS  OF 

CIGAR  BOXES  &  CASES 

Dealers  in  Labels*  Bands  and  Edgings 

CAPACITY    1S,000   DAILY 


W«  make  them.     Anything  in  Cedar,  Vcnacr. 


V  r     I  ■  9         ^1 1  1    W«  make  them.     Anjrthii 

If     It    S      Wood-    RadwQod  and  InauUon 


l^f.j  D*  We  have  them.      Let   us  quote  you   on   ydur 

for  your  1924  requirements. 
WE  SPECIALIZE  IN  BOITE  NATURE  BOXES 
First  Class  Cltfar  Boxes  Guaranteed 


wV^ 


7/l( 


CICAR    MACHINES 


BUNCH  BREAKERS 

CIGAR  PACKERS 

BUNDLE  PACKERS 

ROUND  CAN  PACKERS 

PJJLTE-KORRECK  MACHINE  CO. 

231  233  IONIA  AVE  NW 

Grand  Rapids  Mich 


because  it*i 
PORTO  RICAN 


Only  Half  the  Story 

SINCE  1900  the  leaf  tobacco  of  Porto  Rico  *  *  * 
has  been  slowly  but  steadily  increasing  in  popu- 
larity, and  now  *  *  *  is  in  great  demand. 

The  quantity  of  tobacco  of  all  types  used  annually 
by  American  cigar  factories  is  about  150,000,000 
pounds;  the  yearly  imports  of  Porto  Rico  leaf  approx- 
imate 26,000,000  pounds,  or  more  than  17  per  cent 
of  the  total. 

*'The  American  Cigar/* 

By  Carl  Avery  Werner  in  American  Mercury. 

No  manufacturer  in  the  United  State$ 
uses  all  Porto  Rico  in  his  cigan. 
Blended  with  other  tobacco,  Porto 
Rican  leaf  is  present  in  25  to  30  pv 
cent  of  the  American  production. 

GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 

136  Water  Street      /•  F,  Vaa^iwtz       Telephone 
New  York  A^s^  John  1379 

Send  for  free  copy  ** Tobacco  Trade  Notes 


The  White  Stamps 

say  it's 

PORTO  RICAN 


■■■■■■■■BBisB»»«ssBSiB«isisssiiassaissaisassssisi»siis«ansaaaBBB»aBaBessesiii,,t,«,,3.33a-a-at-.;; 


: 3  =  =  s  s  =  : 


Volume  44 


THE  TOBACCO  WORLD 


Number  20 


Established 
1881 


A   SEMI-MONTHLY 

For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPfflA,  OCTOBER  15,  1924 


Foreign  $3.50 


EDITORIAL  COMMENT 


HE  strike  in  Tampa  and  the  rumors  of  a  strike 
ill  the  near  future  in  another  large  cigar 
manufacturing  section,  should  bring  home  as 
never  before  the  necessity  for  an  ever-increas- 
feig  use  of  meclianical  devices  in  cigar  factories. 

First  of  all,  labor  is  not  becoming  more  plentiful 
and  this  in  itself  is  sufficient  evidence  of  the  need  for 
more  cigar-making  machinery.  In  the  second  place, 
while  green  help  cannot  be  put  in  charge  of  machines 
and  produce  perfect  merchandise,  the  fact  remains  that 
unskilled  labor  can  be  taught  the  operation  of  me- 
chanical devices  in  a  comparatively  short  time. 

Admittedly  it  will  be  a  long  time,  if  ever,  when 
machines  will  be  perfected  to  produce  the  fine  shapes 
that  have  made  so  many  Tampa  brands  famous,  but 
tfor  the  ordinary  run  of  cigars  of  class  A,  B  and  0, 
machinery  can  turn  out  a  highly  satisfactory  product* 

This  ought  to  be  a  good  year  for  the  sale  of  ma- 
chines adaptable  to  cigar  production.  In  fact,  one 
machinery  salesman  told  us  that  during  the  pastijte0 
months  his  sales  have  been  exceptionally  good. 

It  is  obvious  that  purchases  of  machinery  fiav^ 
not  been  made  this  year  because  of  an  excess  of  pros- 
perity. It  does  indicate,  however,  that  cigar  manufac* 
turers  are  coming  to  see  mechanical  devices  for  cigar 
production  in  the  light  of  investment  rather  than  ex* 
pense.  They  are  making  the  decision  to  give  macliin* 
ery  a  thorough  trial,  with  the  hope  that  they  will  have 
a  more  uniform  product,  a  lower  production  cost  and 
a  more  satisfactory  situation  for  plant  operation. 

The  manufacturers  of  machinery  should  also  bear 
In  mind  that  they  ow^e  a  duty  to  the  purchasers  of  their 
equipment.  In  our  opinion  mechanical  devices  havt 
suffered  in  the  eyes  of  the  cigar  manufacturers  be* 
cause  the  machine  people  have  not  developed  the  sen^- 
ice  end  of  their  business. 

We  have  a  friend  who  sells  fln  amtofflaffd  machiiie 
In  another  field  of  industry.  In  the  past  three  years 
probably  fifty  men  have  failed  to  make  good  with  the 
company.  Yet  this  friend  of  ours  takes  up  the  pros- 
pects cast  aside  by  others  and  goes  in  and  sells  a  ma- 
chine.   It  has  happened  a  score  of  times,  and  the  presi- 


dent of  the  company  admits  that  he  is  the  only  sales- 
man that  has  consistently  made  sales  where  the  ma- 
chines have  not  come  back  later. 

We  asked  this  friend  how  he  put  the  machines 
across  with  the  prospects.  He  replied:  **It  isn't  so 
much  of  a  trick  to  sell  the  machines,  but  it's  a  helluva 
job  to  keep  them  sold,  and  that's  where  the  other  boys 
have  fallen  down." 

The  answer  simply  means  that  when  he  gets  an 
order  for  a  machine,  he  makes  it  a  point  to  be  on  hand 
when  it  is  delivered.  He  lives  wuth  it  until  it  is  oper- 
ating satisfactorily.  He  makes  regular  inspections, 
and  constantly  renders  service  to  his  customers.  He 
Works  strictly  on  a  commission  basis,  and  the  service 
end  comes  out  of  his  own  time  and  money.  Now  that 
his  employers  have  learned  his  secret,  they  are  put- 
ting on  a  service  department  to  back  up  their  other 
salesmen.  That  is  why  this  particular  salesman  is  the 
only  one  who  has  never  had  a  machine  shijpped  back 
after  once  delivered. 

It  seems  to  us  that  this  story  has  a  very  pertinent 
application  to  the  selling  of  "^  cigar  manufacturing 
equipment.  You  can  go  into  almost  any  part  of  the 
country  and  find  perfectly  good  cigar  manufacturing 
equipment  standing  idle  on  the  floor,"or  packed  away  in 
the  basement  or  storeroom.  It's  idle  nine  times  out 
of  ten  because  the  owner  has  been  unable  to  get  some- 
one to  operate  the  machine  satisfactorily,  or  because 
something  has  gone  wrong  and,  being  unable  to  make 
the  machine  operate  properly,  the  man  has  become  dis- 
gusted and  thrown  it  aside. 

If  the  equipment  manufacturers  will  give  serious 
thought  to  an  efficient  service  bureau,  and  consistently 
maintain  its  operation,  it  is  very  probable  that  they 
will  find  a  rapkily  iiwreastof  demand  for  mechanical 
devils. 


DAVE  MORRIS  ON  WSiTREM  ^i^ 

Dave  Morris,  of  the  Philippine  Tobacco  Agency, 
of  15  William  Street,  New  York  City,  is  on  an  inspec- 
tion tour  of  the  far  western  States.  "Mr.  Morris  ex- 
pects to  mAke  his  beadquarters  in  San  Francisco  while 
away. 


44th  year 


THE  TOBACCO  WORLD 


October  15,  1924 


October  15,  1924. 
JIE   cigar  manufacturers  are  experiencing  a 
very  busy  business  period  and  the  question 
comes  to  many  minds,  as  to  whether  business 
will  continue  to  be  good,  and  what  the  year 
1925  will  bring  forth. 

In  a  recent  article  in  the  Tobacco  World  the 
wi-itor  brought  to  your  attention  the  fact  that  the  his- 
tory of  the  tinancial  market  shows  us  that  when  capi- 
tal* or  loanable  funds  are  at  a  peak,  and  when  there 
is  a  large  accumulation  of  iille  capital  for  investment, 
and  interest  rates  are  low,  it  is  a  logical  time  for  loans 
to  be  negotiated  by  all  large  corporations  and  public 
utilities   to   accomplish  theiil   reiinaiicing. 

We  all  know  that  money  is  never  borrowed  ex- 
cept to  spend,  and  therefore  all  the  many  millions  of 
dollars  that  have  and  will  be  borrowed  in  the  near 
future  has  and  will  create  greater  employment  in  con- 
struction and  other  lines  and  develop  increase  pay- 
rolls and  eventually  lind  its  way  hito  retail  channels. 
This  prediction  of  better  business  is  strongly  evi- 
denced by  the  fact  that  in  one  week  recently  there  was 
a  noticeable  rush  of  contracts  by  railroads  for  cars, 
lails  and  related  supplies  that  called  for  more  than 
fifty  million  dollars,  and  as  a  barometer  of  better 
times  this  buyiug  is  significant  of  coming  trade  coali- 
tions. ,    ^ 

In  acMitionlo  this  thdW  WftS  about  an  11  ]^  ©etit. 
gain  in  movements  of  merchandise  on  the  railroads 
that  exceeded  previous  high  records. 

This  furnishes  undisputed  evidence  of  trade  ex- 
pansion, and  it  was  supported  by  forty-seven  advances 
out  of  eighty-tWQ  change^  in  prij?^s  of  wholesale  com- 
modities. 

l^anking  officials  report  that  they  feel  that  the 
money  market  has  reached  its  low  level,  and  although 
commodity  prices  are  rising,  there  is  no  thought  of 
any  great  increase  in  interest  rates  for  the  next  four 
months,  all  of  which  is  incentive  to  further  borrow- 
ing an<l  refinancing  by  those  concerns  who  have  not 
already  availed  themselves  of  these  favorable  condi- 
tions. 

Those  larger  financial  interests  in  AVall  Street 
whose  forethought  of  things  political  are  usually  de- 
pendable continue  to  have  confidence  of  a  victon-  at 
the  coming  election  for  the  present  administration  at 
Washington  which  will  assure  a  continuance  of  the 
present  forward  movement  in  general  business. 


Above  all  else  the  position  of  the  farmer  has  been 
changed  and  the  maladjustment  between  the  things  a 
farmer  has  to  buy  and  those  he  has  to  sell  has  been 
remedied  through  the  rise  in  grain  prices  to  the  high- 
est in  three  and  one-half  years,  wheat  now  selling  for 
about  forty  cents  a  bushel  higher  than  at  a  correspond- 
ing period  one  year  ago,  and  the  farmer  has  added 
many  millions  to  his  coffers.  , 

Foreign  demand  is  chiefly  responsible  for  these 
grain  prices  and  it  is  estimated  that  six  and  one-half 
million  bushels  of  wheat  were  bought  recently  for 
export  within  two  days. 

With  the  fai-mers  of  the  United  States  holding  an 
estimated  surplus  of  seventy-five  million  bushels  of 
wheat  still  to  be  sold,  the  financial  status  of  the  farmer 
is  assured  and  his  purchasing  power  increased  pro- 
l)ortionately. 

While  the  banking  interests  report  that  the  farmer 
in  the  West  has  been  rapidly  paying  off  his  bank  loans, 
and  the  Chicago  mail  order  houses  are  being  delugetl 
with  orders  for  merchandise  from  the  farmers,  the 
full  force  of  the  increased  buying  power  of  the  far- 
mer, promised  by  the  great  rise  in  grain  prices,  will 
not  be  felt  until  late  winter  and  early  spring,  when 
the  crops  will  have  been  sold,  and  the  farmer  knows 
just  where  he  stands. 

All  these  conditions  point  to  increased  demand  and 
l)roduction  for  all  commodities  and  it  is  logical  to  look 
for  a  continuance  of  the  present  increased  demand 
for  cigars,  at  least  until  the  close  of  the  year  1925. 

The  history  of  the  cigar  industry  shows  us  that 
in  the  past  it  has  been  the  first  to  feel  a  depression 
in  business  and  the  last  to  recover  from  a  depression, 
and  as  the  industry  has  now  recovered,  it  behooves  all 
manufacturers  to  maintain  the  excellence  of  their  man- 
ufacturing methods  and  the  quality  of  their  product, 
to  further  enhance  the  sale  of  cigars. 

.1.  R. 


"PRINCESS  MARY"  INCORPORATES 

Till'  Princess  Mary  (*igar  Company  has  been  in- 
cori^oratod  to  engn^e  in  the  manufacture  of  cigars, 
and  the  increasing  demand  for  the  ^'Princess  Mary" 
cigar  will  now  be  able  to  \m  satisfied. 

Q^he  capital  stock  of  the  company  is  $:>50,000  and 
tlie  incoiporators  are  David  Sherman,  Harry  Lip- 
schutz,  and  I^arry  (lerson  of  Philadelphia. 


October  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


9 


"SAFETY  PIPE"  MAN  IN  PHILADELPHIA 
D.  Swerdlow,  of  the  Safety  Pipe  Company,  Incor- 
porated, 296  Broadway,  New  York  C^ty,  is  in  Phila- 
delphia this  week,  putting  on  a  campaign  with  the  re- 
tail trade.  He  is  stopping  at  Greenes  Hotel,  Eighth 
and  Chestnut  Streets,  where  he  can  be  reached  by 
telephoning  Lombard  6900. 

The  safety  pipe  was  described  in  the  October  first 
issue  and  has  created  considerable  local  interest.  The 
pipe  is  made  in  French  and  Italian  Briar  retailing 
at  $1.25  each,  and  a  cheaper  grade  is  sold  at  fifty-nine 
cents.  There  is  a  good  margin  of  profit  for  both  job- 
ber and  retailer  in  this  article. 


WILLIS  ANDRUSS  IN  CHICAGO 
Willis  Andruss,  sales  manager  for  the  Congress 
Cigar  Company,  was  in  Chicago  last  week,  visiting 
the  Chicago  branch  of  the  companv.  The  Chicago 
branch  reports  that  business  on  ''La  Palina*'  in  that 
territory  is  increasing  in  a  verv  gratifying  way  and 
prospects  are  bright  for  a  big  Christmas  business  on 
that  brand. 

JIMMIE  GOLDWATER  IN  PHILLIE 

;Tiiiimie  Goldwater,  of  "Natural  Bloom''  fame,  was 
in  Philadelphia  this  week  confen-ing  with  their  dis- 
tributors, Dusel,  Ooodloe  &  Company.  The  ''Natural 
Bloom'»  is  going  strong  in  Phdadelphia,  and  has  al- 
ready exceeded  all  expectations,  and  it  is  now  thought 
that  it  will  prove  to  l>e  one  of  the  best  sellers  in  the 
Philadelphia  market  in  a  very  short  time. 

LICHTY  RETURNS  FROM  SOUTHERN  TRIP 

Ben  R.  Lichty,  of  the  firm  of  Otto  Eisenlohr  & 
Brothers,  Incorporated,  has  returned  from  a  trip 
through  the  Southern  States. 

The  "Webster"  brand,  recently  acquired  by  the 
Eisenlohr  Company,  has  been  well  placed  in  Philadel- 
phia and  is  meeting  with  gratifying  success. 

VICTOR  LOPEZ  IN  TOWN 

Tietor  Lopez,  the  "Henry  the  Fourth"  booster, 
(Preferred  Havana  Tobacco  Company),  was  a  visitor 
in  Philadelphia  last  week,  and  was  much  pleased  with 
tlie  progress  his  brand  is  making  in  local  stores.  The 
brand  is  well  placed  and  repeat  business  is  goo<l. 

PEIfT  WCTtJI^  TO  HOME  OFFICl 

Roward  F.  Pent,  president  of  the  Coraza  Cigar 
Companv,  has  returned  from  a  trip  through  the  mid- 
dle Western  States  in  the  interest  of  "Marshall  Field,'' 
and  was  pleased  to  find  that  the  brand  is  taking  on 
well  in  that  territoiy.  Mr.  Pent  was  also  a  visitor  to 
the  New  York  leaf  market  last  week. 


"KING  PERFECTO"  GOING  STRONG 

At  the  Kicico  Cigar  Company,  9  Bank  Street,  they 
report  business  on  their  "King  Perfecto*'  showing  a 
substantial  increase  over  last  year,  and  deliveries  of 
holiday  orders  have  l>egun.  The  Christmas  packings 
this  year  include  ])ackages  of  ten  cigars  and  also  the 
one-fortieths.  This  factory  is  a  branch  of  the  Louis 
Kmg  Cigar  Company. 

Paul  Brogan,  jHesident  of  the  cigar  distributing 
firm  of  Dusel,  Ooodloe  &  Company,  was  a  visitor  in 
New  York  last  week,  where  he  witnessed  the  world's 
series  baseball  games. 


SALESMEN  HEAR  MILEAGE  BOOKS  WILL  BE 

RESTORED 

At  a  meeting  of  the  board  of  governors  of  the 
National  Board  of  Tobacco  Salesmen's  Associations 
on  October  4th,  President  Freeman  reported  that  in- 
terchangeable mileage  books  would  be  on  sale  after 
January  1st,  and  also  that  the  Pullman  surcharge 
would  be  eliminated  by  that  time.  Both  these  matters 
have  been  consistently  fought  for  by  the  tobacco  sales- 
men's associations. 

At  a  recent  hearing  before  Commissioner  Camp- 
bell and  Examiner  Keeler,  of  the  Interstate  Commerce 
Commission,  testimony  was  offered  by  examiners  of 
the  commission  indicating  that  the  Pullman  Company 
charges  its  cars  off  its  books  at  a  depreciation  rate  of 
5  per  cent.,  the  life  of  a  car  being  estimated  at  nineteen 
and  one-half  years,  while  examiners  contend  that  the 
actual  life  of  a  car  is  approximately  twenty-five  years 
and  a  rate  of  3i/o  or  4  per  cent,  would  be  adequate. 
The  examiners  also  criticized  other  bookkeeping  prac- 
tices of  the  company,  alleging  that  certain  charges 
were  higher  than  they  should  be. 

Officials  of  the  company,  on  the  other  hand,  de- 
fended the  depreciation  rate  and  other  charges  com- 
plained of,  asserting  that  years  of  experience  had 
shown  them  not  to  be  too  high,  and  contended  that  a 
fair  rate  of  return  on  investment  could  not  be  main- 
lained  if  Pullman  rates  were  reduced. 


STATE  PARTY  HITS  TOBACCO 

Jackson,  Mich. 

Anti-tobacco  and  anti-narcotic  planks  were  added 
to  the  platform  of  the  state  Prohibition  party,  in  ses- 
sion here  today. 

Miss  Ida  C.  LaBanta,  of  Jackson,  was  nominated 
as  the  Prohibition  party  candidate  for  secretary  of 
state,  and  John  F.  Easley,  of  Plainwell,  for  "state 
treasurer. 

A  resolution  (Ssnferimng  the  use  of  tobacco  and 
narcotics  was  offered  by  Frank  E.  Titus,  of  Jackson, 
prohibition  candidate  for  United  States  senator,  and 
unanimously  adoptett. 

"'\Miereas  tobacco  and  narcotics  are  getting 
a  gi-ip  on  the  people  that  is  alarming  and  are  in- 
vading the  sacred  precincts  of  the  home  and  even 
the  churches  are  not  exempt  from  its  pernicious 
influence;  Therefore.  l>e  it  resolved,  that  we,  the 
Prohibition  party  of  Michigan,  do  put  ourselves 
on  record  against  the  use  of  these  drugs  and  de- 
mand t^  p^ibition  of  their  manufacture  ^id 
sale." 

Dr.  J.  H.  Kelloeir  of  the  Batfte  f*reefe  sanffarmm 
was  heartily  praised  in  the  resolution  for  forbidding 
the  use  of  to^co  o^  t^  tf^^^arinm  grouvudg. 


H.  L.  BUSH  VISITING 
H.  L.  Bush,  representative  of  the  rolwell  ^fachine 
Company,  Providence,  R.  L,  is  calling  on  Philadelphia 
cigar  manufacturers  and  has  placed  four  automatic 
long  filler  machines  here.  This  machine  also  carries 
an  automatic  feeder  for  table  scrap  and  cuttings. 


TOO  LATE  TO  CLASSIFY 

FOR  SALE— ALL   RIGHTS   A^B   TITLES   TO    THE    FOL- 
LOVVIXG  BRAXDS:    "El  Provenzo."  "Maxwell"  and  "Colum- 
bia.*'    Also  boxes,  labels  and  bands.     Call  or  write  at  once  to  Un 
B,  M.  Carlman,  5847  Che*tiiut  Si„  Philadelphia. 


10 


44th  year 


THE  TOBACCO  WORLD 


DETROIT 


October  15,  1924 


Fine  Prospects  for  1925  Business  in  Detroit— Frank  Cress- 
man  a  Visitor— J.  B.  Pace  Doing  Good  Work  for 
"Elsckstone"— Central  Cigar  Company  to  Enter 
Radio  Field— Tampa  Strike  Causes  Alarm 


Dotroit,  Midi.,  October  10,  1924. 
ETHOIT  is  the  only  city  in  the  United  States 
whose  population  has  doubled  every  ten  years 
for  more  than  sixty  years.  Today,  there  are 
more  than  3500  industrial  establishments  in 
the  city,  and  they  employ  more  than  300,000  persons 
and  ])ay  out  in  salaries  and  wa^es  in  excess  of  $400,- 
()00,()0l)'  annually.  All  indications  point  to  great  busi- 
ness activity  next  year.  The  manufacturer  Avhose 
])lant  is  equipped  to  meet  the  demand  for  his  products 
will  enjoy  pr(»sperity.  Micliii»an  lias  an  immense  and 
wealthy  jx.pulation. '  The  jmrchasing  power  of  its  peo- 
l)le  is  tremendous.  Its  railroad  systems  and  splendid 
hi<;liwavs  iusuie  the   ra])hl  delivery  of  goods. 

"Buv  it  in  Detroit"  will  be  the  sk>gan  of  the 
Wholesale  Merchants'  lUireau  of  the  Board  of  Com- 
merce, meml.ers  of  which  todav  began  a  three-day  trip 
to  Ui\y  City,  Saginaw  and  Ali)ena,  during  which  mer- 
(liaiits  of  these  cities  and  nearby  towns  will  be  enter- 
tained l)y  the  Detroiters.  The  trip  begun  today  is  the 
iirst  of  a  nuniher  planned  for  the  coming  weeks.  Last 
year  38(17  meichants  were  entertained  by  the  Detroit 
wholesalers.  This  year  the  figure  will  be  much  larger, 
Ihe  wholesalers  expect.  Thirteen  conventions  will  be 
held  in  Detroit  during  the  month  of  October,  and  ap- 
])rovimately  14,0(10  ])ersons  are  expected  to  attend  the 
various  meetings. 

Manufacture  of  pipe,  cigar  and  cigarette  holders 
increased  3().*J  ])er  cent,  in  value  in  the  two  years  from 
11)21  to  11)2.*),  while  matches  showed  a  decrease  of  20.9 
per  cent,  in  the  same  ])erio<l.  Statistics  cjf  the  manu- 
factures announced  liy  the  census  Imreau  show  manu- 
factures of  ])ipes,  cigarette  and  cigar  holders  were 
valued  at  jfD,7(i4.S1(;  and  matches  at  $23,{)40,0r)4. 

V.  D.  Saunders,  l*hila<lel])hia  sales  manager,  and 
Flank  Ci-essman,  of  the  Mazei-Cressman  Cigar  Com- 
])any,  were  on  the  list  of  visitors  here  last  week.  The 
gentlemen  from  the  (jfuaker  (*ity  were  well  impressed 
with  Dvnaniic  Detroit  and  wei'e  overwhelmed  with  the 
volume  of  business  the  Mazer-l^'essman  i)roducts  en- 
iov  in  this  vicinitv.  Tliev  report  the  sal©  of  **Manuer' 
cigars  to  be  gi'owing  I'apidly  in  eastern  points. 

^liss  lieulah  (Justin,  assistant  office  manager  of 
the  Ceiitial  Cigar  ( '(nnpanv,  has  returned  from  a  three 
months  vacation  trip  to  I-os  Angeles.  San  Francisco 
and  llollvwotHl.  ^lisB  Beulah  savs  she  had  a  wonder- 
ful  time  and  enjoyed  all  the  sights,  but  »h«  didn't  got 
the  bug  to  bo  a  movie  star. 


Steve  Ogden,  representing  Alfred  Dunhill,  manu- 
facturer of  the  famous  ''Dunliill  Pipes.''  London,  Eng- 
land, and  Xew  York  City,  called  on  the  leading  pipe 
dealers  here  last  week. 

Eli  Witt  of  the  Ilavatampa  Cigar  Company, 
Tampa,  Fla.,  manufacturer  of  the  famous  *'Hav-A- 
Tampa"  cigar,  has  been  rusticating  in  our  midst  for 
the  past  ten  days.  Mr.  and  Mrs.  Witt,  accompanied 
hy  their  two  police  dogs  and  chauffeur  are  touring  the 
country  in  his  speedy  Marmon,  after  spending  the 
summer  at  Saranac '  Lake,  N.  Y.  :Mr.  Witt  is  al- 
ways on  the  jump  and  visits  all  sections  of  the  coun- 
try at  various  periods  of  the  year,  meeting  the  trade. 
About  three  and  a  half  years  ago,  he  began  tne  manu- 
facture of  **Hav-A-Tampa"  cigars,  and  today  he  em- 
])loys  thousands  of  workers  and  operates  one  of  the 
largest  plants  in  Tampa.  Mr.  AVitt  also  owns  several 
large  jobbing  houses  and  a  dozen  or  more  retail  stands 
and  stores  in  the  different  cities  of  the  Scmth.  **Hay- 
A-Tampa"  cigars,  have  grown  by  leaps  and  bounds  in 
every  section  of  the  country  where  it  has  been  placed 
on  tiie  market.  Mr.  AVitt  is  very  optimistic  over  the 
future  of  the  cigar  business,  saying  it  w^as  never  better. 

A.  B.  Adair,  general  manager  of  the  Chicago 
lnanch  of  the  General  Cigar  Company,  paid  a  visit  to 
Fred  Child,  Detroit  branch  manager,  last  week.  ^Ir. 
Adair  was  entertained  at  the  Aviation  Country  (1ub 
by  Fred  and  Bert  Johnson.  A  golf  game  was  indulged 
in  but  at  this  time  it  is  impossible  to  figure  out  who 
carricul  awav  the  honors,  as  T  am  infonned  each  one 
kept  his  own  score,  so  as  to  be  sure  who  was  the  win- 
ner, as  the  losing  man  had  to  stand  for  all  the  treats. 

Jim  Pace,  the  '*Blackstone'^  ace,  of  Waitt  &  Bond, 
Incoi*])orated,  is  rusticating  in  our  midst  and  doing 
some  very  effective  work  on  the  famous  *'Blackstone" 
cigar,  through  the  sales  organization  of  the  Charles  F. 
Becker  Company,  local  distriVmtors  for  the  W^aitt  & 
Bond  product.  Jim  has  just  returned  from  a  trip 
through  the  State  where  he  reports  the  * ' Blackstone " 
cigar  to  be  repeating  in  sale  and  growing  in  popular 
demand  in  all  sections  of  the  State. 

Sam  Adler,  of  E.  Popper  &  Company,  manufac- 
turers of  "Popper's  Ace^"  ** Popper's  Eight-Center" 
and  **Ottina"  cigars,  has  boon  with  us  for  the  past 
two  wrecks,  w^orking  with  the  sales  staff  of  Howes- 
Shoemaker  Ccmipany.  The  call  for  the  Popper  prod- 
ucts on  this  market  is  growing  daily  and  all  of  the 

(Continued  on  Page  IG.) 


October  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


11 


News  From  Congress 


_        'AND 

FtDERAL 


Departments 


.  New  Bill  Drafted  to  Provide  for  Readjustment  of  Postal 

Salaries 

A  bill  to  provide  for  a  readjustment  of  salaries 
in  the  postal  service,  in  which  are  included  recommen- 
dations for  new  rates  for  parcel  post  matter,  registry, 
insurance  and  other  services,  has  been  drafted  by  the 
Post  Office  Department  and  sent  to  President  Coolidge 
and  the  post  office  conmiittees  of  the  House  and  Sen- 
ate. Enactment  of  the  measure  will  be  urged  during 
the  coming  session  of  Congress. 

Third-class  matter  weighing  over  eight  ounces 
w^ould  be  classified  with  parcel  post  matter  under  the 
department's  recommendations.  Parcels  weighing 
four  ounces  or  less  would  be  carried,  as  at  present,  at 
the  rate  of  one  cent  per  ounce,  regardless  of  destina- 
tion ;  parcels  in  excess  of  four  ounces,  however,  w^ould 
be  given  zone  treatment,  and  packages  between  four 
and  eight  ounces  would  carry  a  rate  of  five  cents  for 
delivery  locally  or  in  the  first  or  second  zones,  with 
increases  running  up  to  twelve  cents  in  the  eighth 
zone. 

Parcel  post  matter  weighing  in  excess  of  eight 
ounces  would  be  charged  for  at  pound  rates,  the 
charges  ranging  from  ten  cents  for  Ihe  first  pound  and 
one  cent  for  each  additional  two  y^ounds  for  local  de- 
livery to  sixteen  cents  for  the  first  pound  and  eleven 
cents  for  each  additional  pound  for  delivery  in  the 
eighth  zone.  The  charge  for  insurance  on  such  par- 
cels w^ould  be  increased  to  five  cents  for  insurance  not 
exceeding  $5  and  seven  cents  for  insurance  in  excess 
of  that  sum,  with  an  additional  charge  of  one  cent 
w^here  a  receipt  was  demanded  by  the  sender.  The 
charge  for  collect-on-deliven^  service  would  be  twelve 
cents  for  not  exceeding  $10  and  fifteen  cents  for  col- 
lections between  $10  and  $50. 

The  fee  for  registration  of  mail  matter  would  be 
made  twelve  cents,  with  an  additional  charge  of  one 
•cent  for  a  returned  receipt.  The  special  delivery 
charge  would  be  increased  to  fifteen  cents  on  matter 
weighing  between  two  and  ten  pounds  and  twenty 
(^nts  for  matter  weighing  over  ten  pounds.  The  scale 
of  money  order  fees  would  be  revised  upw^ard,  the 
rates  ranging  from  five  cents  for  orders  not  exceeding 
$2.50  to  twenty-five  cents  for  orders  for  between  $75 
and  $100. 

Co-ops  to  Stttdf  English  Markets 

Melhods  by  which  additional  market  outlets  for 
American  tobacco  can  be  secured  abroad  are  being 
studied  by  the  TobacMJo  Growers'  Co-operative  Asso- 
ciation, Raleigh,  N.  C,  and  efforts  will  be  made  to 
overcome  the  prejudice  in  England,  to  trading  with 
Am^pean  co-operative  organizations.    The  North  Car- 


From  ouff  IVashimotow  Bureau  62ZAlbee  Building 


olina  Association  recently  sent  a  delegation  to  Eu- 
rope for  the  purpose  of  looking  over  the  field  and  de- 
termining what  steps  should  be  taken  whereby 
American  tobacco  can  gain  a  foothold  in  the  European 
market  in  a  way  that  will  be  advantageous  to  the  co- 
operatives. 

Four  reconounendations  have  been  made  by  these 
representatives,  according  to  advices  received  by  the 
Department  of  Agriculture: 

1.  That  the  association  arrange  for  representation 
abroad.  If  it  is  not  possible  to  obtain  exclusive  rep- 
resentation from  an  established  firm,  that  a  new  sell- 
ing organization  be  created. 

2.  That  the  sales  department  of  the  association 
be  given  authority  to  carry  a  reasonable  stock  of  to- 
bacco at  the  various  strategic  marketing  points  in 
Great  Britain  and  Continental  Europe. 

3.  That  a  trade-mark  be  adopted,  registered  and 
placed  on  all  packages  of  leaf  tobacco  by  the  associa- 
tion. 

4.  That  a  competent  man  be  designated  to  keep 
in  dose  touch  ^\^th  the  foreign  situation,  including 
representatives  of  purchasers  who  visit  this  country 
and  to  extend  to  them  such  courtesies  as  will  further 
the  best  interests  of  the  association  in  the  matter  of 
the  development  of  foreign  markets. 

The  association,  through  its  board  of  directors, 
lias  decided  to  close  its  books  against  new  members 
for  the  handling  of  tobacco  of  the  1924  crop  on  the 
dates  that  it  begins  receiving  tobacco  in  the  various 
districts.  The  reason  for  this,  it  is  explained,  is  the  de- 
sire to  hold  expenses  to  a  minimum.  An  organization 
has  been  set  up  for  handling  as  economically  as  pos- 
sible the  amount  of  tobacco  covered  by  the  contracts 
already  held  by  the  association.  To  undertake  to  han- 
dle a  larger  amount  w^ould  throw  the  marketing  ma- 
chinery out  of  balance  and  thus  increase  the  per  pound 
expense.  New  members,  however,  will  be  received 
throughout  the  coming  year  for  the  crops  to  be  pro- 
duced in  1^  and  1926. 


Treasury  Department  to  Make  No  Chang^e  in  WT^^od  of 
Appraising  Imports  at  Present 
No  changes  wall  be  made,  for  a  period  of  several 
months  at  least,  in  the  method  of  appraising  imports 
by  sample,  recently  adopted  by  the  Treasury  Depart- 
ment. This  opinion  was  expressed  following  a  con- 
ference at  the  Treasury  Department  at  which  a  num- 
ber of  importers  protested  against  the  method  now 
used.  The  department  will  await  an  opinion  by  the 
Court  of  Customs  Appeals,  however,  before  taking  ac- 
tion in  the  matter. 

{Co«#i^^#»  Page  12) 


12 


44th  year 


THE  TOBACCO  WORLD 


October  15,  1924 


News  from  Congress 


(Continued  from  Page  11) 

Importers  protested  to  the  department  that  the 
new  procedure  of  appraising  imports  by  sample  would 
mean  loss  of  time  and  money  to  them.  Port  officials, 
however,  took  the  stand  that  the  importers  would  be 
put  to  no  more  inconvenience  than  they  have  been  un- 
der the  former  appraisement  procedure.  On  the  other 
hand,  it  was  declared,  the  adoption  of  the  sampling 
method  would  safeguard  the  Government  against  pos- 
sible loss  of  tariff  revenues.  A  test  case  will  be 
brought  before  the  Customs  Court  for  the  purpose  of 
settling  the  question. 


Sealed  Packages  Not  to  Be  Received  as  Fourth-Class  Un- 
less Regulations  Are  Strictly  Complied  With 

Because  of  a  flood  of  sealed  packages  deposited 
in  the  mails  for  transmission  as  merchandise  at  the 
fourth-class  rate,  the  Post  Office  Department  has  is- 
sued instructions  warning  postmasters  to  accept  such 
parcels  only  when  the  postal  regulations  are  fully  com- 
piled with. 

Under  the  postal  regulations,  as  amended  some 
time  ago,  sealed  packages  of  merchandise  may  be  sent 
by  mail  at  the  fourth-class  rate  if  labeled  in  printing 
to  show  tlie  nature  of  the  contents,  as,  for  example, 
** Merchandise — fourtli-class  mail,"  together  with  the 
name  and  address  of  the  sender  and  the  inscription, 
*' Postmaster:  this  parcel  may  be  opened  for  postal  in- 
spection if  necessary." 

It  is  pointed  out  that  the  above  must  be  printed, 
and  postmasters  have  been  instructed  to  assess  the 
first-class  rate  of  postage  upon  all  parcels  on  w^hich 
tlie  required  inscriptions  are  written  or  stamped. 
Where  such  parcels  are  detected  upon  being  deposited 
in  the  mails  they  are  to  be  refused  unless  postage  is 
prepaid  at  the  first-class  rate. 

It  is  the  purpose  of  the  department  to  confine  the 
privilege  of  sealing  parcel  post  matter  to  business 
concerns  doing  a  mail  order  business  as  part  or  all 
of  their  operations. 

Parcel  Post  fikpofts  R^tch  $2,000,000  Each  Month 
The  first  survey  ever  made  of  parcel  post  exports 
indicates  that  approximately  two  million  dollars*  worth 
of  American  goods  are  being  shipped  abroad  in  this 
manner  each  month.  For  some  time  there  has  been 
a  demand  for  figures  showing  the  extent  of  this  busi- 
ness, as  a  result  of  which  the  Department  of  Commerce 
and  the  Post  Office  Department  have  completed  ar- 
rangements wherel^  tbey  will  be  c^^iiad  reip^i^ly 
hereafter. 

It  is  pointed  ottt  by  offldals  of  tte  Department  of 
Commerce,  in  making  public  the  results  of  the  survey, 
that  these  figures  do  not  show  the  total  exports  by 
parcel  post  because  they  do  not  include  shipments 
%^alued  at  less  than  $25,  of  which  it  is  estimated  there 
are  at  least  $500,000  each  month.  This  class  of  par- 
cel post  business  is  so  great  that  the  cost  of  compil- 
ing the  figures  would  l>e  excessive  and  out  of  propor- 
tion to  the  value  of  the  data  collected. 

Because  it  costs  no  more  to  export  a  shipment 
by  parcel  post  than  it  does  to  send  the  same  goods  to 
some  points  in  our  own  country,  this  class  of  busi- 
ness has  grown  steadily  in  the  last  few  years.    **Our 


main  street  manufacturers  in  inland  towns,  many  of 
whom  have  never  seen  salt  water,  are  sending  goods 
abroad  as  nonchalantly  and  as  expertly  as  their  sup- 
posedly better  informed  rivals  with  every  seaboard 
facility,"  said  Dr.  Julius  Klein,  director  of  the  bu- 
reau of  foreign  and  domestic  commerce,  in  comment- 
ing upon  the  figures,  '*and  even  as  efficiently  as  some 
of  the  branches  of  so-called  *  super-exporters '  of  for- 
eign lands  located  in  American  ports,  who  are  sup- 
posed to  have  inherited  sales  instincts  from  previous 
generations." 


Department  of  Commerce  Issues  Bulletin  to  Help  Retailers 
Methods  whereby  tobacconists  and  other  mer- 
diants  may  inaugurate  budgets  through  which  they 
will  at  all  times  have  available  the  basic  facts  concern- 
ing their  business  are  discussed  in  a  bulletin  on  **  Bud- 
getary Control  in  Retail  Store  Management"  just  is- 
sued by  the  domestic  commerce  division  of  the  Depart- 
ment of  Commerce. 

Lack  of  knowledge  as  to  the  margin  between  cost 
of  merchandise  and  overhead,  on  the  one  hand,  and 
selling  price,  on  the  other,  is  the  rock,  officials  of  the 
division  declare,  upon  which  are  wrecked  most  of  the 
businesses  which  founder.  Poor  management  is  more 
often  conducive  to  failure  than  lack  of  sufficient  work- 
ing capital,  poor  location  or  any  of  the  other  reasons 
usually  given  for  bankruptcy,  and  often  an  adequate 
budget  system,  consistently  followed,  would  result  in 
success  instead  of  failure. 

Budgetaiy  control,  it  is  explained,  is  fundamen- 
tally an  economic  analysis  and  not  mere  routine  pro- 
cedure. The  bulletin  discusses  the  purposes  of  such 
control,  pointing  out  that  it  serves  to  coordinate  the 
activities  of  a  business  and  centralizes  executive  con- 
trol. Methods  for  analyzing  the  possible  business  for 
a  given  future  period  are  outlined,  which  can  be 
adopted  by  any  merchant  anywhere. 

Location  as  a  factor  in  the  success  of  the  retail 
venture  is  discused  in  a  bulletin  on  **  Retail  Store  Lo- 
cation," the  second  of  a  series  to  be  issued  by  the 
domestic  commerce  division  of  the  Department  of  Com- 
merce dealing  with  retailers '  problems.  The  choice  of 
the  right  city,  the  right  section,  the  right  side  of  the 
street  and  the  right  type  of  building  are  as  important 
to  success,  it  is  pointed  out,  as  sample  capital  and 
sound  management. 

* '  Each  year  sees  the  opening  of  a  large  number  of 
retail  enterprises,  many  of  which  are  not  economically 
justified  and  owe  their  beginning  almost  solely  to  the 
small  capital  required  to  launch  a  retail  store,"  the 
bulletin  declares.  "Proper  store  location  is  one  of  the 
most  vital  problems  of  retailing.  Upon  its  solution  de- 
I)ends  in  a  large  part  the  success  of  the  venture.  This 
I)r()blem  and  its  analvsis  deser\'e  the  most  careful 
thought  of  the  merchant,  whether  he  is  starting  a  new 
enterprise  or  selecting  a  new  site  for  a  going  busi- 
ness." 

**The  wrongf  site  mar  be  as  instrtinttental  in  failure 
as  the  choice  of  the  wrong  city.  The  logical  site  is  that 
one  which  offers  the  best  opportunity  to  sell  goods 
where  people  naturally  come  to  trade,  either  because  of 
convenience  or  because  of  habit.** 

Copies  of  the  bulletin,  which  will  be  of  TSltie  to  to- 
bacconists seeking  store  locations,  may  be  obtained 
from  the  domestic  commerce  division,  Department  of 
Commerce,  Washington,  D.  C. 


October  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


MELACHRINO  cigarettes 
are  made  from  the 
choicest  and  most  carefully 
selected  Turkish  tobaccos 
grown^  and  because  of  their 
superb  and  unchanging 
quality^  they  have  had  no 
rival  for  forty-three  years* 

ORIGINAL 

MEIACHRINO 

"The  One  Cigarette  Sold  the  World  Over" 


BUYERS'  GUIDE 


CIGAR  CASES 


SUPPLIES 


THE  LOUDON  CIGAR  CASE 

Incre^w  your  turnover  with  perfect  1 00  <  t  dispUy  and 
cut  the  cost  of  lelling  and  serving  agar*  in  half  by 
handling  cigar*  the  modern  way— the  LOUDON 
way.  Ask  your  cigar  jobber  or  write  ut  for  com- 
plete descriptive  folder  "At  La*i  a  Real  Ggar  Case." 

Loudon  Mfg.  Co.      Grand  Rapids,  Mich. 


PAPER  BAGS. 

Weatherproof  Paper  Bags  will  protect  your  Scrap 
and  Fine  Cut  Tobacco  and  keep  it  fresh  sod 
sweet. 

EzduslTe  Manufacturers  of  Bags  for  this  Indus- 
try for  the  past  twenty-five  years.  Write  for 
Samples. 

THE   WESTERN   PAPER   GOODS  CO., 
Third  and  Lock  Streets,  Cincinnati,  Ohio. 


CIGAR  BOXES 


ipC^^^PSc^ 


«97-64l  KIMT  irVST. 
Mmmr  voisst. 


F.  BRECHTS  SONS 

CIGAR  BOXES 

109  N.  Orianna  Street 
PHILADELPHIA,  PA. 


Monroe  Jarrctt  Sons 
WOODEN  CIGAR  BOXES 
TRADE   JARSO    MARK 

Randolph  and  Jefferson  Streets 
Philadelphia,  Pa. 


,  NATIONAL  FACTORY  NUMBER  SUGGESTED 

Chester  G.  Myers,  Lesdiey-M^ew  Cigar  Box  Com- 
pany, York,  Pa.,  addressed  the  meeting  of  ^  York 
County  Cigar  Manufacturers'  Association  on  Monday 
night,  and  suggested  the  association  pass  a  resolution 
favoring  an  amendment  to  the  internal  revenue  laws 
permitting  a  cigar  manufacturer  operating  more  than 
on#  factory  to  have  one  national  number,  instead  of  a 
sei)arate  number  for  each  branch  factory.  The  York 
County  cigar  manufacturers  spoke  favorably  of  the 
suggestion  and  adopted  a  resolution  to  that  effect. 


Having  only  one  number  will  still  ^b  ^e  Qm- 
ernment  the  same  protection  in  tracing  any  wrong- 
doing, and  at  the  same  time  will  prove  advantageous 
to  the  cigar  manufacturer.  This  will  permit  him  to 
move  boxes  from  one  factory  to  another,  in  case  of 
shortage,  and  will  also  facilitate  the  delivery  of  boxes 
to  other  factories  in  cases  where  one  factory  has  dis- 
continued entirely,  or  the  making  of  a  certain  size  has 
been  transferred  to  another  branch. 

It  is  understood  that  the  Revenue  Department  is 
not  adverse  to  the  consideration  of  such  an  amendment 
to  its  laws. 


[RREC-IJLAR  PAGINATION 


16 


44th  year 


THE  TOBACCO  WORLD 


October  15,  1924 


Detroit  News 


(Continued  from  Page  10) 

above-mentioned  brands  are  enjoying  a  very  healthy 
sale.  The  Popper  products  are  national  brands  and 
are  in  popular  demand  in  all  sections  of  the  country. 

The  AVatkins  Cigar  Stores  Company  has  installed 
a  radio  department  in  their  Majestic  Building  store. 
This  department  will  be  run  separate  from  the  cigar 
department  and  will  be  known  as  the  Watkins  Radio 
Shop.  The  At  water-Kent  line  of  sets  and  speakers 
will  be  featured  and  everything  appertaining  to  radio 
will  be  on  sale. 

Bernard  Schwartz,  president  of  the  Bernard 
Schwartz  Cigar  Corporation,  and  Norman  Schwartz, 
sales  manager,  have  returned  from  a  trip  to  New  York 
(  ity,  where  they  have  been  looking  over  the  Water 
Street  market.  ^Ir.  Schwartz  reports  he  is  highly 
pleased  with  the  sales  on  **R.  G.  Dun"  cigars,  and 
that  he  is  getting  very  encouraging  reports  from  all 
sections  on  the  rapid  progress  of  his  brand. 

Charles  Gauss,  one  of  Detroit's  leading  jobbers, 
has  returned  from  New  York  City,  where  he  has  been 
on  a  business  trip  for  the  past  ten  days. 

Willis  Audruss,  sales  manager  of  the  Congress 
Cigar  Company,  Philadelphia,  Pa.,  manufacturers  of 
the  famous  '*La  Palina''  cigars,  visited  Detroit  last 
week.  Willis  made  the  rounds  of  the  do^\^ltown  trade 
looking  over  conditions  and  shaking  hands  with  his 
old  friends.  Willis  reports  the  sale  on  **La  Palina'* 
cigars  to  be  increasing  in  all  sections  of  the  country'. 
JjQQ  &  Cady,  Incorporated,  Michigan  distributors  of 
the  **La  Palina"  cigar  report  a  very  healthy  business 
on  the  brand,  which  is  also  the  leading  seliejp  ^4Us 
vicinity. 

Ruben  M.  EDiis,  presiSent  of  the  Philip  Morns  & 
Company,  Limited,  was  ^\^th  us  for  a  few  days  last 
week  looking  over  conditions  regarding  hia  aompany's 
products  in  this  territory. 

Two  armed  men  entered  the  dttlg  store  of  Clatl^s 
AYing,  at  Fort  and  Twentieth  Streets,  earlv  Sundav 
(September  28th)  and  robbed  the  store  safe  of  $600 
after  locking  Wing  and  his  clerk,  Charles  Lewis,  in  a 
rear  room.  P^rom  Mr.  Wing  the  robbers  took  a  dia- 
mond ring  valued  at  $750,  and  a  small  amount  of  cash 
w^as  taken  from  the  cash  register.  The  money  taken 
from  the  safe  was  the  property  of  the  United  States 
postal  sub-station  in  the  building. 

J.  W.  Pierce,  proprietor  of  a  drag  store  at  001 
Grati(^  Ai^enue,  and  two  clerks  were  forced  to  lie  on 
the  floor  of  the  store  early  today  (September  30th) 
while  two  men  armed  with  revolvers,  rifled  the  safe 
of  $1000  .and  took  a  ring  valued  at  $500  from  Mr. 
Pierce. 

Vincent  Planeo,  of  Ruy  Suarez  &  Company,  man- 
ufacturers «€  fflt  well-known  brand  of  ** Planeo" 
nuality  cigars,  Was  in  our  midst  last  week.  Balph 
Damon.  Michisran  representative  of  "Planeo'*  cigars, 
made  the  rounds  of  the  trade  w^th  Vincent,  showing 
Mm  all  the  high  spots  and  places  where  ** Planeo" 
dgars  are  on  (wrie. 

Val  G.  Keoarh,  westem  representative  for  the  Pre- 
ferred Havana  Tobacco  Company,  made  the  rounds  of 
the  trade  here  last  week.  Val  reports  business  as  be- 
ll^ VOTV  prood  and  that  *'Henr\^  The  Fourth*'  cigars 
are  repeating  wonderfully  well  in  all  sections,  Vftl 
seemed  to  be  well  pleased  with  the  progress  his  brands 


are  making  on  this  market.  James  Seraph  &  Com- 
pany, local  distributors  of  ''Henry  The  Fourth"  ci- 
gars, is  doing  very  fine  on  this  brand,  and  is  getting  a 
veiT  fine  distribution  and  many  repeat  orders  in  all 
parts  of  the  city. 

Alfred  Black,  of  William  Black  &  Company,  New 
York,  N.  Y.,  manufacturers  of  humidors,  cigarette 
boxes  and  novelties,  called  on  the  trade  here  last  week 
with  his  holiday  line  of  samples. 

The  Central  Cigar  Company  has  discontinued  the 
cigar  business  in  their  store  located  at  Broadway  and 
Gratiot  Avenue.  The  store  has  been  remodeled  and 
an  up-to-date  radio  shop  has  been  installed.  The 
new  store  will  be  known  as  the  C.  &  C.  Radio  Stoi-es 
(\)mpany,  and  will  be  run  as  the  separate  department 
from  their  cigar  business.  The  officers  of  the  new 
company  will  be  the  same  as  the  parent  company. 

I  met  Joe  Banker  (M.  Sacks  &  Company)  on  the 
street  the  other  day  and  he  was  all  smiles.  You  all 
know  Joe,  he's  the  official  booster  of  ''Armas  del 
Casa,"  "the  cigar  that  pleases."  While  sojourning 
in  Dynamic  Detroit,  Joe  makes  his  headquarters  at 
Bert  Johnson  *s  emporium,  who  has  the  agency  for  the 
"Armas  del  C^asa'^  brand,  which  is  one  of  his  feature 
lines.  Upon  investigation  T  found  out  the  cause  of 
Joe's  smiles.  The  order  for  holiday  packings  from  his 
agency  was  away  up  in  the  six  figure  column,  which  is 
some  cigars.  Now,  isn't  that  enough  to  make  a  trav- 
eling man  smile?    You  ask  Joe,  he  knows. 

Mr.  A.  Meadows  has  purchased  the  cigar  stand 
in  the  Owen  Building,  250  West  Lafayette  Boulevard, 
from  L.  J.  Rhode. 

Hi  Hammer,  of  Corral,  AVodiska  y  Ca.,  Tampa, 
Fla.,  manufacturers  of  the  ^vell-kno^^^l  and  fast- 
selling  brand  "Bering,"  was  with  us  for  a  few  days 
last  week.  Hi  says  he  is  enjoying  fine  business  and 
has  booked  some  nice  business  for  the  holiday  season. 

W.  W.  Tucker,  Dime  Bank  Building  cigarist,  had 
to  dig  down  in  his  jeans  last  week  for  an  added  ex- 
])ense  not  included  in  this  year's  budget.  Fire  was 
discovered  on  Friday,  October  3d  in  the  clothes  closet, 
where  hung  the  smokina:  jackets  of  the  Big  Boss  and 
his  retinue  of  clerks.  The  damage  was  estimated  at 
$150.  While  the  tailors  are  busy  making  selections  of 
the  latest  Scotch  plaids  for  new  garments,  the  boss  and 
his  gang  are  serving  the  trade  clad  in  pajama  jackets. 

The  news  of  the  general  strike  of  cigarmakers  in 
Tampa,  is  received  with  regret  by  the  Detroit  retailers 
and  clubs.  Stocks  of  Tampa-made  cigars  are  dimin- 
ishing rapidly  and  our  dealers  are  alarmed  over  the 
situation. 

Verv  truly  vours, 


"TTtiA^  o4/Ujt^^^^^ 


STATEMENT  OF  THE  OWNERSHIP,  MANAGEMENT.  ETC.,  OF  "THE 

TOBACCO  WORLD,"   PUBLISHED  SEMI-MONTHLY 

AT  PHILADELPHIA. 

Required  ^  ^m  Postal    Laws   and   Regulations. 

By  the  Act  of  August  24.  1912. 

Name  of  E4ftor— Hobart  B.  Hankins,  236  Chestnut  ttb  l^lfc»  Rs» 

M'lnaging  Editor — None. 

Bjsiness  Manager— Gerald  V,    Hankins,  236  Chestnut  St.,  Phlla.,  Pa. 
Publisher— Tobacco  World  Corporation,  236  Chestnut  St.,  Phila..   Pa. 
Ownrm    J  The  Tobacco  World  Corp.,  236  Chestnut  St.,  Phila.,  Pa. 
J^""'     jHobart   B.   Hankins,   236   Chestnut   St.,    Phila.,    Pa. 
Known    bondholders,    mortgagees    and    other    security    holders,    holding 
one  per  cent,  or  more  of  total  amount  of  bonds,  mortgages,  or  other  securi- 
ties:   NoiM, 

mm^  GERALD  B.  HANKINS. 
Sworn  to  and  subscribed  befoi*  Wt 
this  1st  day  of  Uctnher.  1924. 

CHARLES  H.  ALLEN, 
(S^  Notary   Publte. 

Mf  ^mmisston  expires  March  1(\  1927. 


October  15,  1924 


Say  You  Saw  It  tn  The  Tobacco  Wobi^d 


44th  year 


17 


AMERICAN  BANDER  COMPANY  GETS  DECISION 

On  Tuesdav  of  last  week  Justice  Henrv  W.  God- 
daj-d  of  the  United  States  District  Court,  handed  down 
his  decision  in  the  suit  of  the  International  Banding 
Machine  Company  against  the  American  Bander  Com- 
pany, which  was  started  almost  three  years  ago  and 
tried  last  April. 

Justice  (foddard  in  Ms  decision  declared  the  ma- 
chine of  the  American  Bander  Company  in  no  wise  in- 
fringed the  International  Company's  machine  and  dis- 
missed the  bill  of  complaint,  charging  the  costs  of  the 
trial  to  the  plaint iif.  He  also  declared  that  several 
patent  claims  which  had  been  granted  the  International 
Banding  Machine  Company  were  invalid. 

Mr.  Charles  Neave  and  Mr.  Merrell  CTaA,  of 
Fish,  Kichardson  &  Xeave,  were  counsel  for  the  de- 
fense and  Mr.  John  L.  L«otsch  I'epresented  tbe  plaiu- 
tiff.  , 

This  deasion  \n  of  the  uttnost  iiiterest  and  impor- 
tance to  the  entire  cigar  industry,  since  Justice  (iod- 
dard  has  legally  established  the  fact  that  the  American 
BttJUder  does  uot  infringe  any  existing  machiiie. 

, ,  As  to  the  eflRciency  of  the  machines,  which  have 
been  built  bv  the  American  ^lachine  &  Foundrv  Com- 
pany,  these  have  already  been  given  severe  tests  in 
actual  cigar  factory  operation  and  proved  their  merit 
tinder  all  conditions.  They  are  simple  to  operate  and 
easily  kept  in  condition.  It  is  practically  impossible, 
except  delilK»rately,  to  break  cigars  ou  them,  and 
through  an  ingenious  patented  devi(»,  the  machine  does 
not  let  go  of  a  band  unless  there  is  a  cigar  in  ])osition 
to  be  l^ndecL 


SIG  MAYER  BUSY  ,  . 

Sig  Mayer  reports  his  factory  is  very  busy  at  the 
present  time  and  he  will  open  another  factory  in  the 
very  ^^  future  to  enable  him  to  keep  up  w^tli  orders. 

"MADAME  BUTTERFLY"  DOING  WELL  ,  | 

Geo.  Zifferblatt  &  Company  reports  business  good  • 
and  holiday  orders  are  coming  in  in  fine  shape  for 
'*  Madame  Butterflv.'' 


VI        « 


TAMPA  CIGARMAKERS  STRIKE 

According  to  last  reports,  efforts  of  tJie  manufac- 
turers to  come  to  a  satisfactory  agreement  with  the 
strikers  have  been  unsuccessful.* 


^OOK  l^  \t)UR  BRANDS 
WITH  NEW  TRADE 

BY  PACKING  YOUR  CIGARS 
IN  WOODEN  BOXES 

WE  MAKE  GOOD  BOXES— TRY  US 

Windsor  Cigar  Box  Co, 


WINDSOR 


PENNi% 


18 


44tli  year 


Say  You  Saw  It  in  The  Tobacco  World 


October  15,  1924 


October  15,  1924 


The  Advantages  of 
the  Model  L 

Scrap  Bunch  Machine 


l«  Straight  or  shaped  work,  equally 
well  done. 

2.  Makes  right  or  left  hand  bunches 
perfectly. 

3.  Uniform  size  and  weight  of 
bunches  assured. 

4.  A  very  substantial  saving  in  labor 
costs. 

5.  It  will  work  large  size  or  mixed 
CUT  scrap  of  unequal  sizes. 

6.  Handles   perfectly    shredded    or 
thrashed  scrap. 

7.  A  long,  even  rolling  for  better 
smoking  qualities. 

8.  Damp  or  dry  tobacco  handled  with 
equally  good  results. 

9.  Low  cost  of  upkeep:  does  not  easily 
get  out  of  order. 

IM  The  easily  ad[justable  weighing 
scale  meets  all  requirements  as  to 
changes  in  sizes  and  weather  con- 
ditions. 

II.  Fluffy  filler  because  the  tobacco  is 
lifted  from  a  hopper  —  a  decided 
improvement  over  the  gravity 
method  of  feeding. 

Price  $750  complete 

£o>tk  fiCfitfy,  NMmrtt,  N.  J. 


The  ^  ^  Cigar 


You  can  make  it  at  a  Profit 


The  solution  lies  in  the  use  of 
labor  saving  machinery  such 
as  the  Model  L  Universal  Scrap 
Bunch  Machine. 

For  example:  Manufacturers  today  are 
paying  anywhere  from  $2.50  to  $3.50 
per  thousand  for  bunch  making,  either 
straight  hand  work  or  using  small  hand 
devices.  Figuring  on  this  basis,  the  Model 
L  Scrap  Bunch  Machine  will  show  up 
about  as  follows: 

Cett  per  M 
Present  hand  method  -        -        -     $2.50 
Model  L  Machine  method  -        -        .90 

Net  saving     -        -    $1.60 

This  net  saving  represents  the  difference 
between  turning  out  a  5c  cigar  profit- 
ably and  breaking  even  or  in  many  cases 
turning  it  out  at  a  loss. 

Model  L  Machines  will  produce  from 
450  to  500  uniform  bunches  per  hour, 
either  straight  or  shaped  work,  right  or 
left  hand  bunches. 


Universal  Tobacco  Machine  Co. 

116  West  32nd  Street,  New  York 

Actorjr;  Nmwurik,  N.  J. 


THE  TOBACCO  WORLD 


44th  year 


19 


Business  Building 

By  a  Trained  Business  Nam  M 

ADVERTJSiSR 

WRITTEN  ESPECIALLY  FOR    THE  TUBACCO  WORLD   BTA-tR 


Ms^a^^^a 


25k* 


OU  are  in  trouble!  You  are  fed  up,  loaded 
down  and  overwhelmed  with  a  thousand  varie- 
ties of  annoyances,  woes,  apprehensions,  and 
calamities. 

If  any  friend  would  sympathetically  listen  you 
could  talk  from  sun-up  to  dark  recounting  vour  sor- 
rows, meanwhile  weeping  great,  roaring  torrents  of 
blistering  tears. 

Cheer  up,  my  sorrowing  friend,  for  the  sun  is  shin- 
ing. And  I  will  offer  you  a  remedv  and  tell  vou  how^ 
to  lessen  your  troubles,  yea,  even  more  than  half. 

A  university  researcher,  after  investigating  a  hun- 
dred merchants  on  this  subject,  found  that  thev  all  had 
troubles,  even  as  you  possess  them— manv  of  them 
more  so. 

But  when  he  came  to  carefully  analvze  their  trou- 
bles he  found  that  60  per  cent.— more  than  half  of 
them— were  caused  by  carelessness,  indifference,  pro- 
crastination—and were  therefore  avoidable. 

This  is  a  world  of  trouble,  as  we  read  in  the  good 
book,  and  man  is  bom  to  trouble.  It  will  come  to  us, 
and  we've  gotta  take  it.  But  more  than  half  of  it  is 
caused  by  our  own  carelessness,  laziness  or  stupiditv. 
If  we  will  take  **the  stitch  in  time"  it  will  save  niiie 
troubles,  some  of  them  bis:  ones.  If  we  \vill  *'do  it 
now'*  we  will  tin-can  a  host  of  troubles  that  threaten. 
If  we  will  'Svatch  the  little  thinsrs''  we  will  save  many 
biff  losses.  Therefore,  instead  of  handing  ourselves 
self-pitv  let  us  ^et  busy,  g%i  wkcy  a^  troubles  will 
seek  ©yier  places. 

C!3    C53    C$J 

A  wo^  fo  t!i^  dissatisfied  ones :  fon  fell  mqtiirers 
tfint*' business  is  fine,''  and  you  smile  gleefuUv  as  you 
say  it.  But  I've  put  my  X-ray  on  your  thinken%  and 
I  know  your  business  ain't  what  it  'should  be  and  that 
Tou  are  about  as  happy  as  an  old  maid  avIio  can't  lasso 
a  mate.  Your  bold  front  don't  fool  an  oldbirdlike  i^. 
Let's  reason  together;  it  may  help  you. 

To  begin  with,  the  fault  is  in  you,  for  oT^fr  man's 
business  is  what  he  makes  it.  Either  your  location  is 
%\jong,  or  your  goods  are  wrong,  or  your  pri<^p  toa 
M^t  or  your  store  management  ineffective. 

Is  it  your  location!  If  so,  w^hy  not  hunt  aTOOTid 
and  find  a  better  one;  w  take  on  other  lines.  The 
Jtrictlv  specialtv  store  is  disappearing,  and  it  is  now 
in  order  to  handle  anvthinsr  you  can  which  will  pay  yon 
a  profit.  Do  you  handle  the  kind  of  sroods  your  people 
want?  Are  your  prices  right?  And  lastly,' what  about 
your  store  methods? 

If  your  store  manairomont  m  laokin<r,  then  read 
carofullv  this  Business  Bnildinir  Department.  Yon 
will  receive  so  manv  valuable  hints  and  suggestions 
that  you  will  begin  to  improve — and  when  you  start  im- 
provinor  no  one  can  predict  how  high  you  will  climb. 
Oo  to  it  with  the  bit  in  vour  teeth. 


Reputation  is  a  w^onderful  thing  when  you  come  to 
think  about  it.  Every  merchant  prince,  and  every  ci- 
gar dealer  with  a  dinkey  little  store,  who  w^ants  to  be 
a  merchant  prince,  values  his  reputation  above  the 
costly  diamonds  he  wears  in  his  necktie. 

And  he 's  •right ! 

Your  reputation  is  w^orth  as  much  to  you  as  a 
manufacturer's  reputation  is  to  him — and  some  manu- 
facturers value  their  reputation  at  a  million  berries, 
and  then  some. 

There's  my  friend,  Jimson;  he's  working  thirty 
hours  a  day,  building  a  reputation  for  quality  and  de- 
pendableness.  He  has  ideas  and  believes  in  stunts, 
does  Jimson.  The  other  day  he  took  a  nickelodian  ci- 
gar and  a  twenty-five  cent  aristocrat,  changed  the 
wrappers,  changed  the  boxes  and  gave  'em  to  a  friend 
to  tell  him  which  was  best. 

The  man  smoked  both,  and,  by  jocko,  he  told  'em 
wrong. 

This  gave  Jimson  the  chance  to  read  him  an  hour's 
lecture  on  the  \Wsdom  of  dealing  with  a  quality  dealer 
who  has  a  reputation,  because  at  the  last  analysis,  a 
customer  is  at  the  mercy  of  his  dealer  as  to  w'hether 
he  gets  a  square  deal  in  buying  cigars. 

If  you  will  pass  the  above  through  a  roller  you 
^vill  squeeze  out  a  moral,  reading;  ''Build  up  a  reputa- 
tion for  dependableness  and  for  being  a  qualitv  man." 
It  pays. 

^    ^    # 

1%e  fTnrrersity  of  PennsylvlWfa,  '^Mi  d^rotes  a 
large  part  of  its  energies  to  teaching  practical  busi- 
ness knowletlge,  was  recently  swamped,  literally  inun- 
dated, with  applications  for  scholarship.  It  wa« 
obliged  to  turn  down  hundreds. 

And  what  is  education!    And  its  object! 

It  says  that  its  chief  object  is  to  produce  an  open 
niijid  towards  things  and  an  eager  desire  to  absorb 
I  hem. 

In  short,  to  be  intensely  interested.  To  b«  ttind- 
luDigiT'.    To  l>e  eage  rto  learn. 

And  then,  to  attain  success,  Initiative  is  absolutely 
necessary.     And  what  is  Initiative! 

Initiative  is  putting  to  use  the  knowledge  ^  o1^ 
lam.    You  get  it,  I  know. 

IM  me  urge  you  to  be  mind-hungn^  for  business 
knowledge.  Hunt  for  it.  Reach  out  for  it.  Search 
eagerly  among  the  husks  and  chaff  of  drv  words  for 
the  Uttk  luscious  nut  0I  valuable  truth.*  And  then 
chensh  it.  Set  it  working  for  you.  Incorporate  tt 
in  your  business. 

Thus  you  will  hold  your  own,  and  grow,  and  de- 
velop.  And  nature,  which  ardently  loves  the  man  who 
grow!^  will  smile  benignly  upoi/vou,  and  will  send 
around  the  Old  Man  Opportunity,  to  open  the  gate  of 

(Continued  on  Pc^e  SO) 


20 


44th  year 


Say  Ton  Saw  It  in  The  Tobacco  World 


October  15,  1924 


HAND  MADE^ 


EVERY  MAN'S  SMOKE' 
BAYUK  CIGARS,  INC. 

PHILADELPHIA.  PA. 

New  York,  119  Lafayette  Street 
Phone  Franklin  5620.  5621.  5622 

MAKERS  OFt 

Philadelphia  Hand  Made 
Havana  Ribbon 

(Ripe  Domeatic  Filler— Imported  Sumatra  Wrapper) 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


Aembere  of  tbe  fnduetris  ate  cocdfalli?  invited  wben  in 
pbilabelpbia  to  mafie  tbe  otScee  ot 

Zbc  (Tobacco  Wiorl& 

tbeir  beabauarterB,  anb  to  make  U0e  ot  our  eervicee 
in  anie  anb  all  wa^e,  f  ot  conterencee  a  prit^ate  ofllce 
will  be  placeb  at  tbeir  biaposaL  it  beeireb.  Vemember 
tbe  abbre00»  236  Cbeetnut  Street*  pbilabelpbia.  pa. 

Uclepbone.  lombarb  17M 


TOBACCO  PIPE  PLANTS  SOLD 

The  American  Wood  Turning  Company,  Incor- 
porated, has  purchased  through  the  Ladner  Realty 
Company  from  L.  Nax,  Incorporated,  the  smoking  pipe 
factories  at  144-46  Noble  Street  and  446-48-50  New- 
market Street,  with  the  adjoining  rears  and  factories 
on  Hancock  Street  and  Crooked  Alley. 

The  factories  have  been  established  more  than 
seventy-five  years.  The  controlling  interest  in  this 
firm  is  held  by  William  Demuth  &  Company,  New  York 
City,  and  the  sale  was  negotiated  on  behalf  of  the 
company. 


TOBACCO  PRODUCTS  TO  RSMi€E  CAPITAL 

STOCK 

The  Tobacco  Products  Corporation  has  officially 
notified  the  New  York  Stock  Exchange  of  a  proposerl 
reduction  in  the  authorized  issue  of  capital  stock  by 
$7,845,^0  preferred  st*^ 


Business  Building 


(Continued  from  Page  19) 

the    garden    of    Prosperity    and    of    ever-increasing 
growth. 

All  the  above  is  official.  It  was  whispered  to  me  in 
a  dream  and  I  was  commanded  to  pass  this  encourag- 
ing message  on  to  you. 

^^^k^m  ^bO^H  S^^MB 

Cj3    CS3    Cj3 

Human  nature  is  a  queer  bird,  and  a  highbrow 
asserted  that  '*no  one  is  able  to  sound  the  depths  of  its 
inconsistencies.'^ 

Why  is  it  that  modest  woman  is  a  close  second  to 
Mother  Eve  in  the  scantiness  of  her  apparel,  and  yet, 
man,  the  lord  of  creation,  must  wear  on  torrid  days  a 
stifling  coat  and  a  starched  and  heat-holding  collar? 

Why  does  a  man  give  his  wood-pile  the  absent 
treatment  and  work  ten  times  as  hard  playing  golf! 

Why  do  men,  who  never  thought  of  drinking  when 
the  country  was  **wet,"  now  indulge  in  shamefaced 
pleasure  when  the  law  is  trying  to  make  it  dry  as 
Sahara! 

All  this  makes  me  wonder  why  some  of  you  brainy 
tobacco  folk  don't  take  advantage  of  this  strange  and 
cantankerous  trait  of  human  nature  to  double  the 
wliole  tobacco  business.  It's  easy  and  so  simple  that  I 
wonder  you  never  thought  of  it. 

All  you  have  to  do  is  to  have  an  iron-clad  law 
passed  making  it  a  high  crime  and  misdemeanor  for 
anyone  to  chew,  smoke,  have  in  possession  ^or  transport 
tobacco  in  any  shape  or  form. 

It  is  safe  to  sav  that  everv  man  and  %voman  Would 
become  an  inveterate  smoker,  the  tobacco  business 
wfjuld  double  forthwith,  and  every  mother's  son  of  you 
dealers  would  become  sinfully  rich. 


ROSEBRO  JOINS  REES-MITCHELL  COMPANY 
Tt  has  been  announced  that  W.  W.  Rosebro,  bet- 
ter knowm  as  **Doc,"  has  become  affiliated  with  the 
(R^es-Mitchell  Cigar  Company,  of  Greensboro,  N.  C, 
and  will  in  the  future  \vork  for  their  new  brand,  **  Sun- 
beam Squares.'*  Austin  Nichols  &  Company,  of  New 
York  City,  have  been  appointed  distributors  for  the 
United  States  for  this  brand  and  a  fine  three-story 
factors'  has  been  leased  in  Greensboro  in  order  to  take 
care  of  the  anticipated  demand. 


FOURTH  STREET  SMOKE  SHOP  SOLD 
Sam  Kasnetzkey  has  purchased  the  building  and 
retail  cigar  business  at  corner  of  Fourth  and  Sansom 
Streets.     The  cigar  stand  ^vas  formerly  occupied  by 
Samson  Suer,  who  expects  to  enter  a  different  field. 


After  all 
nothing  satisfies  like* 
a  good  cigar 


October  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


21 


CIGARS  MAY  FIGURE  IN  YORK  CAMPAIGN 

Cigars  may  cut  a  big  figure  in  the  York  County 
political  campaign  this  fall,  but  not  in  the  way  they 
usually  figure. 

It  is  a  well-known  fact  that  York  County  manufac- 
tures a  large  percentage  of  the  nickel  cigars  that  are 
produced  in  this  country  and  the  manufacturers  and 
the  cigarmakers  want  protection  against  the  invasion 
of  the  Philippine  and  Porto  Rican  products. 

Cigars  imported  from  the  island  possession  sell 
^cheaper  than  home-made  products.  That  would  please 
the  great  mass  of  smokers.  On  the  other  hand,  home 
industry  would  have  a  hard  struggle  to  exist  if  forced 
to  meet  prices  of  cigars  manufactured  by  labor  that  re^ 
ceives  wages  on  which  few  Americans  could  live.  On 
the  other  hand,  there  are  so  many  persons  deriving 
their  livelihood  from  the  cigar  industry  in  York  County 
that  candidates  will  likely  find  a  greater  number  of 
voters  favoring  protection.  The  great  number  of 
women  who  earn  their  living  in  the  tobacco  industry 
have  little  or  no  concern  about  the  price  of  cigars,  and 
there  need  be  no  guesswork  about  their  stand. 

In  York  County's  political  campaigns  all  the  thrills 
are  shared  by  those  pri\ileged  to  be  present  in  star- 
chamber  sessions  of  political  leaders,  to  which  few  are 
admitted. 

Newspapers  Avoid  Politics 

The  city's  two  new^spapers  do  not  take  a  lively  in- 
terest in  political  affairs.  They  are  content  to  dwell  at 
peace  with  each  other.  Both  are  prosperous  and  be- 
lieve that  fighting  over  politics  merely  increases  com- 
petition. Tliis  condition  naturally  leads  to  a  sluggish 
political  situation,  because  there  is  no  medium  for  car- 
rying the  issues  to  the  people. 

Normally,  in  a  Presidential  year  York  County  out- 
side the  city  might  be  expected  to  turn  in  a  Demoeratio 
majority.  However,  this  year  there  is  a  prospect  that 
the  campaign  will  be  livened  up  sufficiently  to  make  the 
result  doubtful. 


MILLIONS  HAVE  BEEN  SAVED  PUBLIC  THROUGH 
REDUCTION  OF  FREIGHT  RATES 

Nearly  a  billion  dollars  in  freight  charges  have 
been  saved  to  the  public  as  a  result  of  reductions  in 
freight  rates  ordered  by  the  Interstate  Commerce  Com- 
mission since  1921,  according  to  S.  T.  Bledsoe,  general 
counsel  of  the  Atchison,  Topeka  &  Santa  Fe  Railroad. 
Presenting  testimony  before  the  Senate  Interstate 
Commerce  Committee,  in  favor  of  the  retention  of  Sec- 
tion 15a  of  the  transportation  act,  Mr.  Bledsoe  declared 
that  the  10  per  cent,  reduction  in  rates  on  general  com- 
modities, ordered  by  the  commission  in  May,  1922,  fol- 
lowing a  reduction  in  livestock  rates  in  January  of  that 
vear,  had  saved  the  public  $336,303,000  in  1922  and 
$657,563,790  last  year. 

This  action  by  the  commission,  he  pointed  out, 
shows  that  there  is  no  *' guarantee"  that  the  railroads 
shall  make  any  fixed  percentage  of  profit  under  Sec- 
tion 15a.  It  is  not  a  guaranty  of  return,  but  a  limita- 
tion upon  the  earnings  of  the  more  prosperous  car- 
riers, he  said. 


FIVE  HUNDRED  AND  TWENTY  THREE  VESSELS 
ENTERED  PHILIPPINE  PORTS 

A  total  of  523  vessels  of  different  nationalities 
entered  the  five  ports  of  the  Philippines  during  the  first 
six  months.  The  total  cargo  discharged  was  1,871,184 
tons,  and  the  American  vessels  have  had  the  lion's 
share. 


INCREASE  IN  FREIGHT  RATES  ON  CIGARS  FROM 

FLORIDA  KILLED 

With  the  approach  of  the  hearing  before  the  In- 
terstate Commerce  Commission  upon  the  petition  filed 
by  the  Traffic  Department  of  the  T.  M.  A.  against  the 
new  schedule,  providing  for  increased  rates  on  cigars 
shipped  from  Florida,  the  carriers  have  withdrawn 
their  new  schedule  and  restored  the  old  rates. 

In  fact,  the  increased  rates  which  were  to  become 
effective  in  August  never  materialized.  For,  upon  a  pe- 
tition filed  on  July  3d  by  the  T.  M.  A.  with  the  Inter- 
state Commerce  Commission,  the  Commission  promptly 
suspended  the  new  rates  pending  a  final  hearing,  w^hich 
was  to  be  held  in  Washington  on  September  29th,  re- 
sulting finally  in  the  withdraw^al  of  the  new  rates  and 
the  consequent  cancellation  of  the  hearing. 

The  cigar  manufacturers  of  Florida  have  had 
through  rates  to  this  western  territory  for  a  great 
many  years,  but  owing  to  a  disagreement  between  the 
western  and  southern  carriers  as  to  the  basis  of  divid- 
ing such  through  rates,  they  felt  it  advisable  to  elimi- 
nate the  territory  south  of  River  Junction  and  Jack- 
sonville from  participation  in  through  rates  and  this 
would  have  the  effect  of  making  this  traffic  pay  the 
present  rate  from  either  Jacksonville  or  River  Junc- 
tion and  in  addition  the  local  rate  from  point  of  origin 
which  w^ould  result  in  a  very  substantial  increase. 

The  Traffic  Department  of  the  T.  M.  A.  was  fully 
prepared  to  present  this  case  to  the  Interstate  Com- 
merce Commission  but  it  is  evident  that  the  southern 
railroads  feared  the  result  of  the  Commission's  action 
in  prescribing  the  divisions  of  the  present  rates  and 
have,  therefore,  withdrawn  their  proposed  advances. 


LIVE  NOTES  FROM  THE  PHILIPPINES 

American  Merchants  in  the  Islands  Aver  Philippine 
Island  Trade  Has  Been  Improving 

The  manager  of  the  Pacific  Conmiercial  Company 
and  the  head  of  Erlanger  &  Galinger  agree  in  their 
opinions  that  the  fundamental  conditions  in  the  Philip- 
pines at  present  are  better  than  during  the  last  four 
years.  **The  various  staple  crops  of  the  islands  are 
now  being  produced  on  a  larger  scale  than  ever  and 
prices  on  the  upgrade.  Prosperity  goes  with  better 
crops,  and  this  is  exactly  the  condition  of  the  islands 
in  general  at  present." 


To  Amend  Philippine  Tariff  Law 

The  Department  of  Commerce  and  Coifflfltiiiica- 
tions  has  recently  submitted  to  the  office  of  the  Gov- 
ernor-General a  draft  of  an  amendment  to  the  present 
tariff  law  of  the  Philippine  Islands,  compatible  with 
recent  suggestions  of  General  Mclntyre,  of  the  Bureau 
of  Insular  Affairs,  Washington,  D.  C.  The  proposed 
amendment  will  affect  only  tobacco,  sugar  and  the 
classifications  of  textiles  containing  silk. 


Consolidation  of  Three  Shipping  Lines  Serving  Manila 
The  chairman  of  the  shipping  board  vessels  has 
recently  given  out  information  to  the  effect  that  there 
18  a  plan  under  way  to  consolidate  the  Barber  Steam- 
ship Lines,  the  Tampa  Interocean  Steamship  Company 
and  the  Kerr  Steamship  Company. 


Export  of  Philippine  Cigars  Decreases 
During  July  the  export  of  Philippme  dgars  to 
the   United  States   amounted   to   14,609,684  units   as 
against  16,275,938  units  for  the  corresponding  month 
of  last  vear. 


22 


44tli  year 


THE  TOBACCO  WORLD 


October  15,  1924 


Tobacco  Merchants'  Association 
Registration  Bureau,  U"yo^  a5? 

Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1.  1916. 
Registration       (see  Note  A),  $5.00 

Search  (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certifkate,  2.00 

Note  A— An  allowance  of  $2  will  be   made  to  memberi  of  the  Tobacco  Mer 
ihants'  Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollar* 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 

KRAZY  KAT:— 43,931.     For  cigars.     September  20,  f9^.    %  Itm 
Bievenour,  York,  I'a. 

FIDACS;— 43,932.     For  all  tobacco  products.     September  23,  19^4. 
Moehle  Litho.  Co.,  Brooklyn,  X.  Y.  , 

TOM  CARLISLE:— 43,933.     For  all  tobacco  prodiicts.    September 
23,  1924.     Moehle  Litho.  Co.,  Brooklyn.  X.  Y. 

GOODANUGLY:— 43,934.    For  cigars,  cigarettes  and  tobacco.  Sep- 
tember 25,  1924.    The  Bucher  &  Bucher  Co.,  Dayton,  Ohio. 

UNDERSLUNG:--43,935.    For  smoking  pipes.    September  25.  1924. 
Kaufmann  Bros.  &  Bondy,  Xew  York,  X.  Y. 

EL  DURANTE:— 43,936.     For  all  tobacco  products.     September  5, 
1924.     M.  E.  Starlight,  Xew  York,  X.  Y. 

EDOUARD  BENE6:— 43,937.     For  all  tobacco  products.     Septem- 
ber 26,  1924.    American  Litho.  Co.,  Xew  York,  N.  Y. 

KEY    BOARD: — 43,939.     For    all    tobacco    products.     October    1, 
1924.     American  Litho.  Co.,  Xew  York.  X.  Y. 

NEW  ENGLAND  BOOSTERS:— 43,940.     For  cigars.     October  2, 
1924.     P.  J.  Russell,  Dorchester,  Mass. 

MICELI  BROS.:— 43,941.    For  cigars.    October  1,  1924.     Emanuel 
-Miccli,  Xew  York,  X.  Y. 

COMPACT:— 43,942.    For  tobacco  and  snuff.    October  1,  1924.  Geo. 
\V.  Helme  Co.,  Xew  York,  X.  Y. 

CONCENTRATION:— 43,943.     For  cigars,  cigarettes  and  tobacco. 
October  2,  1924.    Kraus  &  Co.,  Baltimore,  Md. 


TRANSFERS 

LA  FLOR  DE  S.  RODRIGUEZ:— 6254  (Tobacco  Leaf).  For  cigars. 
Registered  January  30,  1892.  by  S.  Rodriguez,  Xew  York.  X.  Y. 
Transferred  to  Salvador  Rodriguez,  Inc.,  Tampa,  IHa.,  August  14, 
1924. 

G.  B.  MARTINI:— 32,644  (Trade-Mark  Record).  For  cigars,  ciga- 
rettes and  tobacco.  March  14.  1907,  by  E.  Kleiner  &  Co.,  Xew 
York,  X'.  Y.  Transferred  to  \V.  \V.  Rosebro,  Greensboro,  N.  d 
September  20.  1924.  „  ««* 

GALLAGHER'S  TAMP.A.Kt:-4S,909  (Tobacco  Merchants  Asso- 
ciation). Registered  September  9,  1924.  For  cigars,  cigarettes  and 
tobacco.  Registered  by  H.  E.  Lupoid,  Lancaster.  Fa.  Transferred 
to  John  J.  Gallagher,  Lancaster,  Pa.,  September  19,  1924 


FACTS  ABOUT  TURKISH  TOBACCO  RfiGIE 

The  Regie  Ottomane  (Turkisli  Tobacco  Monopoly) 
was  established  in  Turkey  in  May,  1883,  with  a  capitd 
of  four  million  poimdp  sterling,  of  which  one-half  is 
fully  paid  in. 

The  Turkish  Government  vested  with  tlie  Regie  all 
privileges  in  all  departments  with  respect  to  tobacco, 
in  the  territory  of  the  republic,  chiefly: 

1.  To  collect  taxes  on  it; 

2.  Ferret  out  smuggling^^i 

3.  To  give  authorization  to  the  cultivators; 

4  To  control  and  register  all  the  cultivated  fields; 

5.  To  receive  all  the  products  of  the  har\*ests  into 
tk©  Government  warehouses, 

!nb#  amount  of  tobacco  cultivated  ill  Turkev  va* 
ries  yearly  between  thirty-five  and  forty  millions  of 
kilos.    The  best  products  are  those  of  the  provinces  of 


Samsoun,  Baffra,  Smyrna  and  Trebizonde,  which  are 
universally  renowned  and  have  an  inimitable  quality. 

No  other  firm  in  Turkey  but  the  Regie  Ottomane 
can  manufacture  tobaccos  and  cigarettes. 

No  other  firm  in  Turkey  but  the  Regie  Ottomane 
can  export  cut  tobacco  and  tobacco  made  into  ciga- 
rettes. 

By  virtue  of  its  agreement  with  the  Turkish  Gov- 
ernment the  Regie  Ottomane  is  obliged  to  employ  in 
its  manufacturing  exclusively  Turkish  tobacco  pro- 
duced in  Turkey,  both  for  sale  in  the  interior  of  the 
country  as  well  as  for  export. 

Consequently,  all  the  tobacco  and  cigarettes  of 
the  Regie  Ottomane  sold  abroad  are  pure  and  genuine 
Turkish  and  are  manufactured  in  the  central  plant  of 
the  Regie  at  Constantinople. 

The  products  of  the  R^gie  in  Turkey  reach  annu- 
ally two  and  a  half  billion  cigarettes  arid  two  and  a 
half  million  kilos  of  tobacco,  that  Is,  together  five  mil- 
lion kilos. 

The  above  data,  which  is  authentic,  is  supplied  by 
the  American  representatives  of  the  Turkish  Regie, 
the  A.  B.  Newman  Company  of  New  York  Citv. 


HIRSCHHORtJ  TO  HEAD  ROLL  CALL 

Fred  Hirschhorn,  of  the  General  Cigar  Company, 
heads  as  volunteer  Roll  Call  chairman  a  special  to- 
bacco group  to  enlist  the  maximum  response  through- 
out the  tobacco  trade  of  New  York  City  to  the  annual 
Red  Cross  Roll  Call,  opening  November  11,  Armistice 
Pay,  for  funds  to  maintain  the  organization's  relief 
work  and  public  health  program. 

The  tobacco  group  is  one  of  the  first  seventy-five 
groups  fonned  in  accordance  with  the  campaign  plan 
of  committee  organization  of  the  city  into  various  in- 
dustrial, banking,  mercantile  and  professional  groups, 
which  will  carry  the  Roll  Call  appeal  into  every  branch 
of  industry.  It  is  anticipated  that  by  the  opening  of 
the  Roll  Call  more  than  175  such  groups  will  be  funo- 
tioning  throughout  the  city,  representing  a  total  <d 
some  1400  volunteer  chairmen  and  committeemen. 

Plans  for  comprehensive  activity  throughout  the 
group  are  already  in  operation  under  the  leadership  of 
Sir.  Hirschhorn,  and  he  has  set  as  his  goal  a  100  per 
cent,  enrollment  with  a  Red  Cross  button  on  every 
pc^rson  in  the  tobacco  trade. 

Aid  for  the  ex-service  man  and  his  d^^^igBtS  con- 
stitutes the  major  part  of  the  Red  Cross  program  in 
New  York.  More  than  $89,400  was  expended  last  year 
m  this  work,  which  includes  legal  assistance,  money 
IcMttfl,  and  medical  attention,  and  a  total  of  4500  cases 
were  handled.  Other  outstanding  metropolitan  activi- 
ties are  the  disaster  relief  and  the  public  health  pro- 
gram under  whieli  more  than  600,000  surgical  dress- 
ing were  supplied  in  tlie  past  twelve  months  to 
sixteen  local  hospitals  and  wliich  also  covers  nursing 
»er\'ice,  first  aid,  and  work  in  liome  hygiene  and  car© 
of  the  sick. 

BROTHERS  ENGAGl©  TO  USTERi 

On  Saturday  evening  September  27,  Mr.  and  Mrs. 
^rles  F.  Althaus,  of  1850  Franklin  Street,  Bronx, 
N.  Y.,  announced  the  engagement  of  their  daughter 
Anna  to  Victor  Hchwarz,  and  of  their  daughter  Marion 
to  Walter  Schwarz,   No  dftte  has  been  set  jtor  the  w^ 


Ifr.  Althans  !i  widely  kncwn  fft  the  d^r  Industry 
as  the  head  of  the  cigar  box  firm  of  Nic  AiOipji  Qom 
^ly,  Incorporated.  '* 


CIGAR  BOXES 


Dependable  service— Quality  packages— to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

A«Ji*.  ^^^^^'^  P^c^ae«    is    the    retainer    of 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co 
24  Vine  St., 
DESHLER,  OHIO. 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


J 


OSCAR    PASBACH,  Prcs. 


J.A.VOICC.Scev.  SCtNL-MANACeit 


-^:^ LITHOGRAPHING  CO. inc. 

H^T  IlTHO@B^il,PM  911,3 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGAR  LABELS -CIGAR  BANDS 


Hey  wood,  Strasser  &  Voigt  Litho.  Co, 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  111. 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  Quality 


Perfect  Lithography 


American  T^ox  iSggPJy  C^: 


3309  Rnssell  Street  Detroit.  Mich. 

Comer  of  Oratlol  Street 

Exclusive  Sellinp  Aiients  For 

THE  CALVERT  LITHOGRAPHING  CO. 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


The  Standards  of  America 

Lorillard's  Snuff,  :  Est.  1760 
Rail  Road  Mills  Snuff,  Est.  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 


Maccoboys— Rappees  — High  Toasts 
Strong,  Salt,  SWeet  and  Plain  Scotchs 

MANUFACTURED    BY 

GEORGE  W.  HEINE  CO.,  Ill  Fifth  Ave.,  New  York 


•SIMCE  tSTO 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 


257-265  W.  17th  St. 


New  York  City 


Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  f  or  Ungummed  Bands 


CAN  NOW  GET 

DILIS  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 

J. C. DILL  Cft 

RICHMOND,  VA. 

t/fanu/aelurvrs  <f 

HIGH  GRADE 

SMOKING     TOBACCA 


SUN-GROWN  PHILIPPINE  TOBACCO 


Sketched  from  life  by  C.  A.  Bond 


Philippine  cigar  leaf  tobacco  is  sun- grown  and 
ripened.  The  Cagayan  River  overflows  annually 
and  spreads  a  rich  top-soil  over  the  tobacco  fields 
along  its  banks.  The  river  runs  low  when  the 
leaves  are  brought  to  the  curing  sheds  in  April 
and  May,  and  in  many  places  roads  are  built 
along  the  water's  edge  to  facilitate  transportation. 

Tobacco  is  grown  and  handled  the  same  today 
as  it  was  a  century  ago  when  the  name  and  the 
fame  of  MANILA  CIGARS  began  to  spread 
around  the  world. 

THOSE  FIEE-BURNI^,  MILD  MANILAS  SATBFY  SMOKERS 

JUfltf  IHf  bookkt  and  Hat  of  ii 

ihtiila  Ad  Agmsy       e  A.  bond.  Mgr.        15  William  St,  N.  T 


MANILA    CIGARS 

There  are  all  kinds  of  Manila  Cigars — Some 
made  to  be  sold  at  a  Price  only — others  made 
to  establish  a  Reputation  for  a  Factory  and 
to  enable  Jobbers  and  Dealers  to  Build  a 
Brand  and  to  Satisfy  the  Consumer  Demand 
for  a  Mild,  Sweet,  Cigar  at  a  Moderate  Price. 

BRAND   BUILDING   ALWAYS   WINS 

Although  Service  and  Salesmanship,  Store 
Equipment  and  Advertising  are  strong  points 
in  business  building,  the  RIGHT  CIGAR  at  the 
RIGHT  PRICE  is  the  Fundamental  Factor  in 
every  successful  Cigar  Store  Enterprise. 

IF  IN  DOUBT  ABOUT  YOUR  MANILA  LINES 

ASK  US? 

We  will  tell  you  all  you  want  to  know  about  Manila  Ciganl 

Booklet  and  list  of  Manila  Brand  Builders  on  application 

MANILA  AD  AGENCY,  (C.A.BOND,Mgr.)  15  William  St.,  New  York 


PW6LISHED  ON  THE  IST  AND  1512  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PH11A.,PA. 


November  1,  1924 


TKovisands  Per  Minute 
Read  Our  Outdoor  Displays 


pROM    the  windows  of   every  train    all  Pullman    ex- 
presses to  suburban  locals    on  the  greater  railroads 
countless  smokers  daily  read  that 

The  Best  Cigars  Are  Packed  in   Wooden  Boxes 

\ou'll  see  these  handsome,  dominant  signs  on  both  sides 
of  the  right  of  way. 

ATLANTIC    CITY— Half    Mile   West  ^  Tower,   North   Sid©  of 

F.  R.  R.  tracks, 

NEW  YORK  CWV--Park  Avenue  and  IWrd  Street. 

Park  Avenue  and  121st  Street. 
OREYCTtWE,  N.  Y— On  New  York  Central. 
CROTON-ON-THE-HUDSON,  R  T^---On  Ntw  York  Antral. 
NEW  ROCHELLE,  N.  Y.— On  N.  Y«  N»  H,  &  H. 
KEARNEY^  M*  J^^-On  D.  1.  &  W. 

On  P.  R,  1. 

CHICAQO— Clk&  Q.  R.  R..  One  Eighth  Mik  Etw oT  Lavergne.  III. 

on  North  Side  of  tracks 
69th  Street  &  j.  C.  on  I.  C.  Railway. 
C,  &  N.  W,  R,  R^  Mtlwauk^  Division. 
P.  R.  R. 
C.  R.  L  &  E  R,  R. 

PHILADELPHIA— 31ft  and  Market  Sireetf. 

At  Bristol  on  P.  R.  R. 
At  Daylesford  on  P.  %  R. 


After  all 
jiothing  satisfies  like^ 
a  good  cigar       ^ 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


SHEIP 
& 

VANDEGRIFT 


INCORPORATED 


NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

QUALITY  AND  SERVICE 

812-832  N.  Lawrence  St  Philadelphia,  Pa. 


FOR  GENTLEMEN  OF   GOOD  TASTE 


REDI  CUT 


^,  SAN  FELICE 
li  EL  VERSO; 


/Of  2f'^r23fs/Sf 


vjs--»  ^. 


Biggestand  BestTobaccoWue 
THE  ID*  TIN 


WiihyowfuJI 
retail  dealer s 


profit 


THE  DEISEL-WENNER  CO. 


Nakert 


UNA,  OHIO 


Theres  something  d\)out  tkemyoull  likp* 


< 


FOR  A  qjOARTBR 


Tareytons  are  working  overtime  for 
dealers  everywhere.  Their  sales  are 
growing— ^rott»/«^— GROWING!  To 
stock  them  is  to  enjoy  the  prestige 
of  a  quality  brand,  and  the  profits 
from  a  popular  one. 

^r^  Herbert 

iareyton 

CIGARETTES 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


November  1,  1924 


Cigar  Manufacturers  Association 

of  Tampa 

COMPRISES  ALL  OF  THE  LEAT>ING  and  'RpP- 
RESENT JTIVE  CIGJR  MANUFJCTU^ERS 
IN  TAMPA,  UNITING  IN  THE  THREE-FOLD 
EFFORT  OF: 

1st — Benefiting  our  Members. 

2ncl— Maintaining  the  high  standard  of  "Tampa" 
workmanship  by  seeing  that  our  labor  is 
justly  treated. 

3rd— Protecting  the  dealer  and  the  consumer 
against  unscrupulous  methods  of  others  by 
issuing  to  our  members  the  following  "  Iden- 
tification "  Stamp : 


This  ilamp,  on  each  box,  is  ^our  guarantee  thai  the  goods 

are  manufactured  in  Tampa— of  "Tampa"  qualitjf 

and  workmanship— DEMAND  IT 


TOBACCO  MERCHANTS  ASSOCI^tfl^       >f^^^9W^ 
OF  UNITED  STATES  *^MM> 

lESSK  A.  BLOCH,   Wheeling.  W.  Va. , »»,..,, ,«..♦... President 

CHARLES  J.  EISENLOHR.  Philadelphia,  Pa • ..Ex-President 

WILLIAM   BEST,  New  York,  N.   Y Chairman  Executive  Committee 

MAT.  GEUUGE  W.  HILL.  New   York,   N.   ¥.  ,..„..♦... Vjcc- President 

GEURGE  H.  HUMMEL.  New   York.  N.  Y. Vice-President 

IL'LILS    LICHTENSTEIN.    New    York,   N.    Y. „.....,. Vice-President 

H     H     SHELTON,   Washington,   D.   C ,.«.,..,,.,•.*•,.«.*. ..Vice-President 

WILLIAM  T.   REED,   Richmond,  Va „..,.....♦*♦..««*.*. .....Vice-President 

HARVEY    L.    HIRST,    Philadelphia,    Pa.    ,..,,* Vice-President 

ASA  LEMLEIN,  New  York,   N.  Y.   ...  ...,^.».,.. ;••  y-.V ••T"""!:" 

CHARLES  DUSHKIND,  New  York.  N.  Y Counsel  and  Managing  Director 

'  Headquarters,  5  Beekman  Street,   New   York  City. 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  ft  SPALDING,  Cincinnati,  Ohio.. ••»**»».».Mr»».M«»«»»*«E»»»»«»»».«».. President 

OHAS.  B.   WITTROCK.  Cincinnati,  Ohio. ...... ..*..•.*...•• Vice-President 

GEO.   E.  ENGEL,  Covington,  Ky ..•«»•.•..••»••■ Treasurer 

WM.   S.   GOLDENBURG,   Cincinnati,   Ohio..*..*«..*.«..4..»««».»..»  ....-SecretWf 


THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 

CHAS.    E.    LONG,   Lancaster,    Pa.    ,,,..».,.«.«»,,••..,***..**«.*•.* President 

A.  VV.   KAERCHER,   Chicago,   HI.   ,.,.#.....*.....,.....♦......».,«. ..Vice-President 

W.  S.   FULLER,  Hartford,  Conn.  «.»,„,#•»».».•...»»♦•••••••*•♦»••»♦•♦♦*•• 'Treasurer 

L.  H.  NOIdTj  L>ancaster,  Pa.  •»*...•«. n.*....***..*.*.***.****.****.*^**... Secretary 


TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY  J.   FREEMAN   .•*(......••.••.•«..• President 

JACK    ECKSTEIN    ..,.,. ....•..«,«............**.«*..•.••. .1st    Vice-President 

SAM.    FORDIN    ...... ,,«...•*••...«<«.«•*•....«.....•.■.•«***..«*«. .2d   Vice-President 

^A^    BERLINER    .««.«!.•««««.«•....«.**.*«•....**.•« 4^. ••.•»««•«......••. ...1  reasurer 

I^  BIEDERS,  3T0  West  118th  Street,  New  York  CItf  «*.*••„•.»,<,. .§Mret«ry 


NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

JOSEPH   WINNICK    *#«Mi>*a*«**.«M««««*Ma«tf.M«»**«.««M«»«»«. President 

SAMUEL  WASSERMAN    ...,,. .,,. Vice-President 

ARTHUR  WERNER,  51  Chambers  St..  New  York  City.. Secretary  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


FOR    SALE  — ONE    COMPLETE    SET    NEWTON-STOAKES 
LETTERING  PENS,  with  inks  and  complete  instructions  for 
making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 
Box  451,  care  of  "The  Tobacco  World."  

WANTED 


CIGAR  FOREMAN  FOR  HAND  AND  SUCTION  WORK- 
Man  who  is  capable  of  qualifying  for  a  higher  position.  State 
age  and  experience  in  detail.  The  position  will  be  with  an  old- 
established  concern  operating  several  plants.  Ample  opportunity  for 
advancement.     Box  No.  470,  "The  Tobacco  World.' 

SITUATION   WANTED 


WAXTED-POSITION     AS     CIGAR     FACTORY     SUPERIX- 
TENDENT — Twenty  years'  experience  with  some  of  the  larg- 
est manufacturers;   hand,  mold  or  suction.     Address  John   Gruber, 
836  Xorth  Twentieth  Street,  Philadelphia,  Pa. 

SUPERIXTEXDEXT— MAX  WITH  25  YEARS'  EXPERIEXCE 
desires    position    as    cigar    factory    superintendent    with    reliable 
manufacturer.     Address  Box  Xo.  479,  "The  Tobacco  World. 


The  Tobacco  World 


Established  1881 


VOLUME  44 


NOVEMBER  i.  1924 


No.  31 


TOBACCO  WORLD  CORPORATION 

Publishers 

Ilobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Ilankins,  Secretary 


Published  on  the  1st  and  15th  of  each  month  a^^^  CheftUj^*  Street. 

Philadelphia.  Pa. 


Entered   as    secondclass    mail   matter,    December  22.    1909.    at    the 
Office.  Philadelphia,  Pa.,  under  the  Act  of  March  3,  187f. 

PRICE:    United  States.  Canada,  Cuba  and  Philippine  Islands,  $2.00  a 
year.     Foreign,  $3.50. 


MiitiimnHiimintmnmHii 


IIIIIHIIIHMMIIMIIIIIIIIIIIIIMII |||,,MIMIIlllMMIMilMI'llllllllMIIHMHIIItMIMIMIIIIHIllHtlllllMIIII!IIHIMIi|Hl.lltllMlHII«MimM«mWB««HI 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS  ^  ^       ^  ^^^ 

Make  tobacco  mellow  and  amooth  In  cha^KnwP 
and  Impart  a  most  palatable  flavor 

FUYORS    FOR    SNOKING    and    CHEWING    TOBACCO 

Write  for  Llat  of  Flavors  for  Special  Brands 
BKTUN.  ABOMATIZEI.  BOX  FLAVORS.  PASTE  SWEETENEBS 

FRIES  &  BRO.t  92  Reade  Street,  Ne%v  York 

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l7/fe  C^iqar  of  Qaa/iiu 


122    SECOND     AVENUE 
NEW  YORK  CITY 


i« 


November  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


I 

I 
I 


I 


I 


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too  ctaa/utte4  fScU 


GENUINE 


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DURIttM 


TOBACCO 

Right  now!  Settle  the  whole  ciga- 
rette question  forever  by  rolling 
your  own  from  "BULL".  You  get 
more  flavor,  more  enjoyment, 
more  tobacco  taste,  more  quality— 
and  much  more  for  your  money— 


^^My^  Jffuuunec^ 


NOW  2  BAGS  FOR  15c 


44th  year 


Say  Ton  Saw  It  in  The  Tobacco  World 


November  1,  1924 


WAIl'l'  &  BOND 

Blackstone 

CIGAR 

Havana 

Filler 

Jibsoltttely! 

LA  MEGA 

Clear  Havana  Cigar 
MADE-IN-BOND 

LA  M  EGA  is  made  only  in  the  finei  grades. 
More  than  50  shapes  and  sizes  to  select  from. 
Prices  and  terms  cheerfully  furnished  upon  application. 

V.  GUERRA,  DIAZ  &  CO. 

TAMPA.  FLA. 

Increase  Profits  and  Production  by  using  this 

AUTOMATIC  LONG  FILLER 

BUNCH  MACHINE 

T^o  kwirpeffenced  girls  can  ^Wi  learn  to  operate  this 
machine.  One  feeds  the  filler,  the  other  the  binders 
and  the  machine  does  the  rest. 

Gives  you  uniform  work  with  unskilled  labor. 

Greater  production  and  at^MI^  savfnp  m  cost. 

Easily  adjusted  to  Itttke  light  or  full  bunches. 

Substantial  construction  gives  long  life. 

Easy  and  inexpensive  to  operate. 

Catalogues  and  any  particulars  upon  request 

COL  WELL  CIGAR  MACHINE  COMPANY,  Inc. 


131  Washington  Street 


Providence,  R.  L 


IS1S3S = s s s ■ 2 s r s » r 5 : = r s : : s = : : r : = = f z 3 : : : : m w 


Volume  44 


THE  TOBACCO  WORLD 


Number  21 


EsUblished 
1881 


A  SEMI-MONTHLY 

For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPHIA,  NOVEMBER  1,  1924 


Foreign  $3.50 


HK  settlement  of  the  Tampa  strike  is  cause 
ior  congratulation  and  it  is  good  news  to  know 
that  the  heavy  orders  of  the  fall  season  will 
probably  be  taken  care  of  satisfactorily. 

But  the  cost  of  the  settlement  presents  a  problem 
that  IS  serious  for  many  manufacturers.  To  compete 
with  the  same  sizes  made  elsewhere,  Tampa  manuiac- 
turers  have  had  to  shave  prolits,  and  already  some 
sizes  earn  no  profit  and  in  some  cases  represent  a  loss. 
Therefore,  wlien  a  ten  per  cent,  wage  increase  is 
granted  it  takes  more  than  the  sharpening  of  a  lead 
pencil  to  meet  the  situation. 

{Several  years  back  we  advanced  the  theory  that 
machineiy  would  bring  about  the  solution  of  Tampa's 
problems  to  a  large  extent.  We  w^ere  at  lirst  ridiculed, 
and  when  we  persisted  in  our  statements  were  severely 
criticised.  Some  manufacturers  actually  felt  that  the 
reputation  of  Tampa  cigars  was  being  injured  by  even 
mentioning  Tiunpa  and  machinery  in  the  same  article. 

We  have  never  contended  that  the  fine  clear  Ha- 
vana sizes  could  be  produced  with  the  present  mechan- 
ical equipment  available,  but  the  exclusive  clear  Ha- 
vana production  of  Tampa  is  but  a  small  part  of  the 
total  yearly  output. 

There  are  hundreds  of  brands  prodttaed  iti  Tampa 
^Et  can  be  made  with  mechanical  devices.  Some  of 
these  devices,  if  not  all,  will  prove  determining  fao* 
tors  in  reducing  production  costs.  The  trouble  has 
been  that  the  cigar  manufacturers  generally  have  been 
unwilling  to  make  any  investments  in  cigar  machinery 
until  conditions  forced  them  to  do  so.  Then  comes  the 
delay  in  getting  machinerj',  further  delay  in  setting  it 
up,  and  then  a  period  operation  which  is  largelj  ex- 
perimental. 

The  peculiar  quality  of  leaf  tobaom,  the  variotw 
kinds  of  tobacco  used,  the  various  methods  of  han- 
dling it,  and  other  problems  peculiar  to  each  manufac- 
turer, make  it  impossible  to  set  up  a  machine  one  day 
and  start  satisfactory  production  the  day  following. 

Many  progressive  manufacturers  have  prepared 
themselves  in  advance.  They  have  continued  experi- 
menting with  various  mechanical  equipment  until  they 


found  the  various  kinds  necessary  to  the  most  econom- 
ical production,  and  which  was  best  fitted  to  their  pe- 
culiar needs.  This  experimental  work  was  done  with- 
cut  interfering  with  their  regular  production  by  other 
methods.  Consequently  they  prepared  themselves  for 
the  day  when  lower  costs  must  be  met. 

Tampa  manufacturers  are  fully  alive  todav  to  the 
need  for  machinery  of  all  kinds.'  Those  wlio  have 
failed  to  read  the  handwriting  on  the  wall,  now  face 
delay  in  getting  machinery,  and  further  loss  of  time  in 
adapting  the  various  devices  to  their  individual  man- 
ufacturing  problems. 

Another  problem  that  Tampa  faces,  also  has  a 
solution  in  the  use  of  machinery.  While  in  conversa- 
tion with  a  prominent  Tampa  manufacturer  last  week, 
he  said:  *' There  are  many  Tampa  factories  using  mold 
work  today  that  could  find  machinery'  adapted  to  their 
needs.  If  this  were  done  it  would  release  many  hand- 
workers for  the  factories  that  must  have  this  class  of 
work.  But  in  the  busy  seasons  of  the  vear  factories 
requiring  hand  workers  have  difficultv'  in  obtaining 
them  l>ecause  the  cigarmakers  prefer  mold  work.  This 
has  greatly  reduced  the  available  number  of  hand- 
workers in  Tampa.  The  use  of  machiner\'  in  Tampa 
will  materially  aid  in  solving  our  problem's.'' 

During  the  past  week  there  has  been  a  decided  im- 
petus to  the  interest  in  all  kinds  of  cigarmaking  equip- 
ment. It  seems  highly  probable  that  manufacturers 
of  certain  classes  of  cigars  in  Tampa  will  now  take  up 
m  earnest  the  question  of  adaptii^  their  product  to 
mechanical  equipment. 

But  how  much  easier  and  better  ft  Wdtitd  hare 
l^en  If  more  serious  consideration  had  been  given  to 
cigarmaking  machinery  several  years  ago, 

1$    Cj3     Cj3 

HE    cigar    machinery    mimnfactnrew  of  the 

county  h«T©  ^«i  veiy  short-sighted  in  the 

development  M  ft  field  for    their    products. 

There  is  but  otte  machinery*  conceni  in  the 

^mrt^  that  has  persisteutly  advertised  their  equip- 


8 


44th  year 


THE  TOBACCO  WORLD 


November  1,  1924 


November  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


9 


ment  year  in  and  year  out,  through  good  times  and 

bad.  ^  ,     .  1    •  -ii 

A  check-up  of  every  tobacco  trade  journal  will 

show  only  one  other  firm  that  anywhere  near  ap- 
proaches this  record,,  and  this  firm  has  seldom  used 
more  than  one  or  two  journals  at  a  time  with  many 
breaks,  for  a  considerable  period,  in  their  campaigns. 
The  president  of  the  machinery  company  which 
has  consistently  advertised,  has  stated  on  several  oc- 
casions that  in  the  past  few  years  he  has  received  as 
many  inquiries  for  machinery  made  by  other  firms  as 
for  his  own.  The  fact  is  that  his  persistent  advertis- 
ing has  established  the  name  of  his  firm  in  every  cigar 
factory  in  this  country  and  Canada,  as  w^ell  as  in  many 
countries  in  Europe.  When  a  cigar  manufacturer 
thinks  of  machinery  he  intuitively  thinks  of  this  firm. 
The  tobacco  trade  journals,  and  particularly  the 
Tobacco  World,  have  preached  the  gospel  of  cigar- 
making  machinery  with  very  meager  support  from  the 
majority  of  companies  manufacturing  mechanical  ci- 
garmaking  equipment.  The  trade  journals  have  laid  the 
foundation  and  aroused  the  interest  of  the  industry, 
and  paved  the  way  for  sales. 

Had  there  been  more  firms  advertising,  and  more 
persistent  advertisers,  we  venture  the  assertion  that 
the  use  of  machinery  in  the  cigar  industry  would  be 
much  further  advanced  than  it  is. 

Compared  to  the  cost  of  machinery,  an  annual  ad- 
vertising appropriation  for  the  tobacco  trade  journals 
would  be  only  a  drop  in  the  bucket.  The  trip  of  one 
salesman  calling  on  a  comparatively  small  number  of 
eoncei-ns  and  engaging  largely  in  missionary  work 
costs  as  much  as  a  year's  advertising  carrying  the 
message  of  machinery  to  several  thousand  potential 
users  from  twenty-four  to  fifty-two  times  a  year. 

Only  the  other  day  a  manufacturer  complained  to 
us  that  he  had  used  one  insertion  in  a  trade  jounial 
])ut  had  made  no  sales  from  it.  In  the  next  breath  he 
was  relating  that  his  salesman  had  been  out  for  sev- 
eral weeks  and  made  no  sales.  The  ad  probably  cost 
$:30  while  the  salesman's  trip  had  cost  $300.  The  sales- 
man had  to  spend  a  vast  amount  of  time  with  every 
prospect  explaining  the  machine  instead  of  concen- 
trating on  making  a  sale.  Persistent  advertising  would 
have  made  this  equipment  and  the  work  it  w^ould  do, 
famiUar  to  every  manufacturer  in  the  country  capable 
of  using  one,  and  would  have  paved  the  way  for  im- 
mediate sales  when  the  representative  called. 

If  every  advertisement  produced  sales  the  mails 
would  hardly  be  able  to  carry  the  trade  jounials  of  th« 
country.  The  fact  that  advertisements  do  not  produc# 
immediate  results  is  no  proof  that  it  is  not  doing  effec- 
tive missionary  and  sales  work  at  a  lower  cost  than 
any  other  knowni  method.  And  if  it  were  not  a  fact 
that  advertising  is  both  productive  and  profitable  to 
the  advertiser,  there  wouhln't  be  any  advertising  done. 
But  the  man  who  undertakes  advertising  must  have  at 
least  two  things;  faith  in  advertising  and  confidence 
ill  his  o\\'n  product. 


TEMPORARY   RECEIVER  FOR  EISEMAN 

According  to  the  Public  Ledger  suit  has  been  in- 
stituted in  the  Common  Pleas  Court  by  Steane,  Hart- 
man  &  Company,  against  the  Eiseman  Cigar  Company, 
in  foreign  attachment  with  hond  at  $9154,  and  O.  Stuart 
White  has  been  appointed  temporarj^  receiver  under 
bond  of  $10,000. 


BUSH  JOINS  UNIVERSAL  FORCES 

H.  L.  Bush,  widely  known  cigar  machinery  sales- 
man, has  joined  the  sales  force  of  the  Universal  To- 
bacco Machine  Company,  following  a  conference  with 
President  George  C.  Sherman  last  week. 

Mr.  Bush  will  devote  his  efforts  to  increasing  the 
sale  of  the  Model  L  scrap  bunch  machines,  the  Univer- 
sal stripping  machines  and  the  Model  S  banding  ma- 
chine. . 

"My  reason  for  seeking  a  connection  with  the  Uni- 
versal Tobacco  Machine  Company,"  said  Mr.  Bush, 
*4s  because  1  have  thoroughly  studied  the  Model  L 
scrap  bunch  machine  and  consider  it  the  best  on  the 
market.  It  is  the  only  machine  I  have  seen  that  will 
work  large  size  or  mixed  cut  scrap  under  all  conditions, 
as  this  macliine  is  not  gravity  feed.  The  scraps  are 
lifted  from  a  hopper  by  a  set  of  carriers  and  it  is 
placed  on  a  set  of  scales.  This  insures  a  uniform 
amount  of  scrap  for  each  and  eveiy  bunch,  and  this 
method  of  operation  makes  it  almost  impossible  to 
produce  any  *  chokers.'  " 

Mr.  Bush  carries  with  him  the  best  wishes  of  his 
many  friends  in  the  trade,  and  the  Universal  Tobacco 
Machine  Company  is  to  be  congratulated  on  securing 
the  services  of  so  able  a  salesman. 


INCREASING  PROFITS  AND  PRODUCTION 

One  of  the  vital  problems  of  the  cigar  manufac- 
turer is  how  to  increase  production  and  profits  at  the 
same  time.  The  Colwell  Cigar  Machine  Company,  In- 
corporated, of  131  Washington  Street,  Providence,  H. 
I.,  is  introducing  the  automatic  long  filler  bunch  ma- 
chine for  which  it  is  claimed  there  is  an  appreciable 
reduction  in  production  costs  through  the  use  of  this 
machine.  An  advertisement  of  this  equipment  wUl 
be  found  on  page  6  of  this  issue. 

This  machine  is  operated  by  two  people,  a  feeder 
and  a  bunch  catcher.  The  production  is  from  3000  to 
4000  bunches  daily  and  they  can  be  used  without  mohls. 
The  manufacturer  claims  that  it  can  make  a  bunch 
of  any  size  or  shape  equal  to  a  hand  bunch. 

The  long  filler  bunch  machine  carries  its  own  mo- 
tor and  can  be  attached  to  any  lighting  socket. 

On  request  to  the  company,  at  the  above-named 
address,  they  will  be  pleased  to  send  you  complete  in- 
formation regarding  their  long  filler  bunch  machine, 
and  if  you  would  like  to  have  a  complete  demonstration 
they  will  be  pleased  to  install  such  equipment  in  your 
own  factoiy  for  your  most  careful  inspection  as  re- 
gards economy  of  operation. 


HIMOFF  SCRAP  CUTTER  REPRESENTATIVE 

PAYS  VISIT 

A  represeiitfttive  of  the  Himoff  scrap  cutter  has 
recently  visited  Philadelphia  territory  and  reports  a 
greatly  increased  interest  in  this  type  of  cigar  factory 
equipment.  Due  to  it«  many  economical  advantages 
it  opens  up  a  great  field  of  potential  users  in  this  ter- 
ritorv. 


"LOZANOS"  USED  AT  BANK  OPENING 
During  the  reception  following  the  opening  of  th' 
new  Peoples'  Hank  and  Trust  Company,  on  South  Fit' 
teenth  Street,  on  Tuesday,  Octolwr  14th,  '*Lozano'' ci- 
gars, wrapped  in  foil,  with  the  name  of  the  bank  im- 
printed thereon,  were  handed  out  freely  as  souvenirs 
of  the  occasion. 


J 


Detroit    Business   Picking   Up   Slowly — Harvey   Vreeland 

Has  an  Experience — Mazer-Cressman  Factory  "De 

Luxe"  Opens  With  Big  Reception — Herbert 

Tareyton  Deal  Going  Big — Col.  Mouls- 

dale  a  Speed  King 


^^ 


Detroit,  Mich.,  October  25,  1924. 
HK  Detroit  trade  is  showing  up  slightly  bet- 
ter, but  has  not  yet  reached  nonnal  conditions, 
1  uyiiiir  both  wholesale  and  retail  is  on  a  con- 
servative basis.  Manufacturing  operations 
are  still  restricted  with  reduced  hours  and  forces.  Deal- 
ers are  looking  forward  to  a  big  improvement  after 
the  elections.  Building  operations  continue  on  an  in- 
crease, w^ith  labor  well  employed.  The  general  trade 
tone  is  optimistic.  Collections  continue  more  or  less 
dull.  Tobacco  jobbers  report  business  as  being  very 
good,  with  an  oversold  condition  prevailing  on  many 
popular  brands  of  cigars.  The  majority  of  our  cigar 
manufacturing  ])lants  are  reported  to  be  working  to 
full  capacity  and  behind  on  orders,  many  stating  there 
will  be  a  shortage  for  the  holidav  trade. 

Radio-eqnipDed  automobiles  with  loud-vspeaker  at- 
tachments have  ))een  put  into  active  use  by  the  police 
department  in  Detroit.  Three  touring  cars,  reported 
to  be  cai)able  of  making  a  speed  of  more  than  eight}' 
miles,  have  been  equipped  with  five-tube  neutrodyne 
sets.  These  fit  in  a  compartment  in  back  of  the  driver's 
seat.  Outwardly  there  is  nothing  to  show  that  the  car 
has  a  radio  set,  as  the  antenna  is  concealed  in  the  top 
and  the  frame  of  the  car  acts  as  a  counterpoise.  Each 
ear  has  a  windshield  seven-eighths  of  an  inch  thick, 
made  of  bullet-proof  glass.  Two  gun  racks,  on  the  heel- 
boards  of  the  front  and  rear  seats,  each  carry  a  saw^ed- 
off  shoti>un.  The  cars  are  in  service  twenty-four  hours 
a  day  and  are  in  touch  constantly  w^ith  the  headquar- 
ters station. 

Sidney  Caheii,  of  K.  Regensburg  &  Sons,  New 
York  an<l  Tampa,  called  on  the  trade  here  last  week. 
The  '' Admiration''  cigar  eniovs  a  verv  nice  and  steadv 
sale  on  the  Detroit  market  and  is  distributed  by  M^- 
cero.  Bum])  &  Howell  Company. 

P.  11.  flyers  and  Eddie  Klein,  of  the  Cortez  Cigar 
Company,  Kev  West,  Fla.,  manufacturers  of  the  fa- 
mous **Cortez"  cisi'ars,  for  '*Men  of  Brains,"  called 
on  the  trade  here  this  week.  ^fr.  flyers  was  on  a  tour 
of  inspection  looking  over  conditions  as  to  his  brand. 
He  ro])orts  their  business  as  being  very  good  in  all  sec- 
tions of  the  country  and  that  he  is  optimistic  over  the 
future  of  the  clear  Havana  business.  The  ^'Cortez'* 
cigar  enjors  n  splendid  sale  here  and  Kihlie  has  them 
placed  with  all  the  leading  clubs  and  retailers. 

William  McDonald,  western  representative  of  F. 
Garda  &  Brother,  Tampa,  Fin.,  worked  the  trade  here 
last  week. 


N.  **Kid''  Nichols,  the  ** Belinda"  cigar  booster 
of  Havana,  Cuba,  spent  a  few  days  here  last  week 
looking  over  conditions  regarding  imported  cigars. 
The  **Kid"  w^as  full  of  pep  as  usual,  saying  his  cigars 
were  never  better.  The  clubs  and  high-class  retailers 
were  booked  up  for  the  holiday  packings  of  **  Belinda" 
cigars  in  sundry  shapes  and  sizes. 

Harvey  Vreeland,  the  high-powered  representative 
for  Benson  &  Hedges,  gave  us  the  once-over  last  week, 
remaining  here  for  several  days  in  lining  up  the  lead- 
ing dealers  with  his  various  novelty  packings  and 
Christmas  numbers.  During  his  stay  here,  Harvey 
was  very  much  disturbed  over  a  little  joke  that  was 
played  on  him,  it  kept  him  worried  for  several  days, 
as  he  was  expecting  a  large  holiday  order  from  a  cer- 
tain dealer,  but  being  informed  that  a  certain  Mr.  X 
had  been  discharged  for  intoxication,  his  hopes  van- 
ished. For  three  clays  everythina:  was  carried  out  se- 
renely, but  the  cat  jumped  out  of  the  bag  and  Han-ey 
knew  he  had  been  trapped.  So  being  a  good  sport  and 
loser,  he  treated  the  crowd,  wrote  up  a  nice  big  order 
for  holiday  packings  and  departed  for  the  Windy  City, 
TJone  the  w^orse  for  his  experience.  How^  about  it, 
HaiTev? 

Tom  ^fonroe,  vice-president  and  salesraanager  of 
the  Speitz  Cigar  Company,  has  returned  from  St. 
Louis,  where  he  has  been  conferring  with  the  Brink- 
mann-Meisel  Company,  distributors  of  the  ''Robert 
Emmet''  cigars.  Tom  reports  the  sale  on  his  brand 
to  be  showing  some  real  speed  in  all  sections  of  the 
country  where  the  ''Robert  p]mmet"  cigar  has  been 
placed. 

W.  D.  Walker,  of  S.  S.  Pierce  &  Company,  Bos- 
ton, Mass.,  was  with  us  for  a  few  days  last  week,  call- 
ing on  the  clubs  and  leading  retailers  in  the  interest 
of  his  holiday  numbers. 

Tn-ing  J.  Hahn,  western  potentate  for  R.  Stein- 
ecke  Company,  manufacturers  of  high-grade  exclu- 
sive cigars,  gave  us  the  once-over  la^t  week,  In-ing 
states  he  has  no  eom])laint  regarding  his  holiday  busi- 
ness and  that  he  expects  to  wind  up  a  very  successful 
vear. 

E.  AV.  Marlin,  of  V.  (iuerra  Diaz  &  Oompdtty,  man- 
ufacturers  (d*  the  famous  *'La  ^lega"  cigars,  worked 
the  trade  here  last  week  and  reported  business  to  be 
very  satisfactory  on  his  line. 

(Contiimed  on  Fm§»  Jtf.) 


10 


44th  year 


THE  TOBACCO  WORLD 


November  1,  1924 


Department  of  Commerce  Issues  Interesting  Year  Book  of 

Tobacco  Industry 

All  interesting  and  ver\'  complete  review  of  de- 
velopment in  the  production,  manufacture  and  foreign 
trade  of  tobacco  and  tobacco  products  during  the  year 
1923  is  contained  in  ** Commerce  Yearbook,"  the  sec- 
ond issue  of  which  has  just  been  published  by  the  De- 
partment of  Commerce.  The  Yearbook  has  been  pre- 
pared in  response  to  the  demand  of  business  men, 
bankers  and  economists  for  an  authoritative  annual 
reference  work  upon  economic  progress  throughout 
the  world  from  the  view  of  American  industry  and 
commerce.  It  reviews  the  broad  economic  currents 
developed  during  the  year,  and  at  the  same  time  pre- 
sents a  systematic  consolidation  of  statistics  as  to  pro- 
duction, distribution,  prices  and  markets  for  American 
commodities  over  a  long  term  of  years. 

''Tobacco  consumption  has  been  on  the  increase, 
as  indicated  by  the  fact  that  world  production  in  re- 
cent years  has  averaged  27  per  cent,  greater  than  be- 
fore "the  war,"  it  is  pointed  out  in  that  section  of 
the  Y^earbook  devoted  to  this  industry.  **  Although 
complete  data  for  1923  are  not  available,  there  is  no 
evidence  of  a  decrease  in  production  in  any  of  the  to- 
bacco-growing countries  of  the  world.  In  the  United 
States  production  increased  nearly  20  per  cent,  in  1923 
over  1922  and  amounted  to  1,475,000,000  pounds.  De- 
spite this  big  production  prices  have  remained  high. 

*'The  change  from  other  forms  to  cigarette  types 
of  tobacco  continues  both  in  the  Ignited  States  and 
elsewhere.  The  greatest  production  of  cigarettes  ever 
lecorded  in  this  country  occurred  in  1923,  when  66.5 
billion  cigarettes  were  manufactured,  or  almost  11,000,- 
000,000  more  than  in  1922.  Cigar  manufactures  re- 
mained practically  stationary,  while  production  of 
'other  manufactured  tobaccos'  in  1923  fell  5  per  cent, 
short  of  prewar  years. 

"Government  revenues  from  tobacco  products  in 
1923  increased  14  per  cent,  over  1922  and  were  four 
times  the  prewar  receipts. 

"Exports  of  unmanufactured  tobacco  in  1923  were 
497,000,000  pounds,  surpassing  any  previous  year  ex- 
pop^  1919  and  1921,  and  exceeding  those  of  1922  by 
ono-eighth." 

The  section  devoted  to  tobacco  and  tobacco  prod- 
ucts discusses  in  detail  world  production,  domestic  pro- 
duction, consumption  and  exports  of  the  raw  mate- 
rial, and  manufacture,  market  conditions,  foreign  trade 
and  imports  of  the  various  products. 

Copies  of  "Commerce  Yearbook,"  which  will 
nrove  a  valuable  addition  to  the  library  of  any  manu- 
facturer, distributor  or  merchant,  can  be  secured  from 
the  Superintendent  of  Documents,  Government  Print- 
ing Office,  Washington,  D.  C,  at  eighty-five  cents  each. 
Mileage  Book  Arguments  Heard 

Further  arguments  regarding  the  issuance  by  the 
railroads  of  interchangeable  mileage  tickets  were 
henrd  before  Commissioner  Meyer  of  the  Interstate 
Commerce  Commission  on  September  24-26,  when  rep- 
resentatives of  the  traveling  men  and  manufacturing 
industries  again  urged  the  adoption  of  mileage  as  an 
aid  to  the  rehabilitation  of  business.  They  asked  that 
the  commission  again  issue  its  order  of  March  6,  1923, 
wliich  was  declared  invalid  by  the  courts,  providing 


for  interchangeable  scrip  coupon  tickets  to  be  sold  at  a 
reduction  of  20  per  cent,  from  the  regular  basic  rate  of 
fare. 

Testimonv  was  offered  bv  the  railroads  to  indi- 
cate  that  the  carriers  have  not  in  the  past  three  years 
earned  a  rate  of  return  equal  to  that  allowed  under  the 
transportation  act,  the  return  for  1923,  the  highest  of 
the  three  years,  being  4.47  per  cent,  on  the  book  value 
as  set  by  the  roads,  and  5.19  per  cent,  on  the  tentative 
value  as  set  by  the  commission. 

Figures  submitted  by  the  carriers  showed  that 
while  the  population  of  the  United  States  has  increased 
17.66  per  cent,  since  1921  and  the  number  of  passenger 
miles  has  increased  17.41  per  cent.,  or  practically  has 
kept  pace  with  the  population,  total  expenses  have  in- 
creased 162.66  per  cent.,  wliile  passenger  revenue  has 
increased  but  80.31  per  cent,  and  general  revenues 
118.5  per  cent. 

These  figures,  it  was  explained,  show  that  with  the 
exception  of  the  years  1912,  1915  and  1922,  when  un- 
usual conditions  existed,  the  passenger  traffic  has  kept 
pace  with  the  growth  of  population,  regardless  of  rates. 
The  extraordinary  increase  in  expenses  beginning 
in  1916,  however,  rendered  it  impossible,  with  the  rates 
in  effect  since  that  date,  to  maintain  the  proper  rela- 
tion between  revenues  and  expenses  in  the  passenger 
service,  notwithstanding  the  large  increase  in  business 
between  1916  and  1920.  Analysis  of  the  expenses  show 
that  the  increased  costs  are  beyond  the  control  of  the 
carriers,  it  was  declared. 

Witnesses  appearing  for  the  traveling  men  pointed 
out  that  the  increase  in  passenger  fares  made  in  1920 
was  proposed  to  meet  the  wage  increases  gamted  bv 
the  Railroad  Labor  Board,  but  that,  while  wages  have 
since  been  reduced,  even  beyond  the  extent  of  the  in- 
crease and  fewer  men  are  employed  by  the  roads,  no 
reduction  has  ever  been  made  in  rates.*  High  passen- 
ger rates  have  resulted  by  curtailing  travel  and  driv- 
ing passengers  to  the  use  of  automobiles,  in  a  loss  of 
seven  billion  passenger  miles  to  the  carriers,  wliich, 
however,  it  was  declared,  could  be  largely  regained  by 
the  issuance  of  mileage  tickets,  which  would  induce 
business  houses  to  put  more  men  on  the  road,  lengthen 
the  travel  time  and  increase  the  territor\-  of  those  al- 
ready out,  and  stimulate  traffic  generally. 

Among  the  commercial  organizations  represented 
at  the  hearings  were  the  National  Council  of  Traveling 
Men's  Associations,  the  International  Federation  of 
Commercial  Travelers'  Organizations,  the  Travelers' 
Protective  Association  of  America  and  the  Mutual 
Travelers'  Protective  Association. 

Further  testimony  on  the  application  of  the  Com- 
mercial Travelers  of  America  for  the  removal  of  the 
l)resent  50  per  cent,  surcharge  for  Pullman  and  similar 
accommodations  will  be  heard  by  members  of  the  In- 
terstate Commerce  Commissioa^in  Chicago  on  Novem- 
ber 22,  it  has  been  announced. 

The  full  commission,  on  November  24,  will  hear 
oral  arguments  in  AVashington  on  the  fares  and  charges 
for  sleeping  and  parior  car  accommodations,  which  the 
commission  has  been  investigating  for  some  time  with 
a  view  to  determining  whether  reductions  should  be 
ordered. 


November  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


11 


TWENTY  PER  CENT.  OF  WASTE  IN  INDUSTRIES 
DECLARES  DEPARTMENT  OF  COMMERCE 

One  dollar  in  every  five  produced  in  this  country  is 
being  destroyed  through  wastes  in  industry,  many  of 
^;hioh  are  preventable,  it  is  declared  by  officials  of  the 
division  of  simplified  practice  of  the  Department  of 
Commerce,  who  for  several  years  have  been  engaged 
in  a  study  of  this  subject.  Much  of  the  waste  is  due 
to  lost  motion  m  the  production,  storage  and  handling 
of  commodities,  duplication  of  varieties,  stvles  or  sizes, 
and  failure  to  reclaim  material  which  caiinot  be  used 
in  the  commodity  being  made  but  which  has  a  value  for 
other  purposes. 

The  division  of  simplified  practice  is  now  co-oper- 
ating with  a  large  number  of  industries  in  the  preven- 
tion of  waste,  and  in  some  cases  has  reduced  varieties 
or  sizes  by  as  much  as  90  per  cent.  ^4thout  reducing 
sales  or  inconveniencing  the  consumer.  On  the  other 
hand,  simplification  has  in  many  instances  made  it 
easier  for  the  consumer  to  replace  parts,  as  he  no 
longer  has  to  seek  a  particular  sources  of  a  certain  size 
or  varietv. 


I.  C.  C.  REFUSES  TO  RECONSIDER  EXPRESS 

RATES 

The  Interstate  Commerce  Commission  has  refused 
to  reconsider  its  recent  decision  in  which  reductions 
in  express  rates  in  the  West  and  South  were  ordered, 
to  become  effective  in  the  near  future. 

Applications  for  the  reopening  of  the  case  and  the 
consideration  of  further  testimony  regarding  rates 
and  earnings  in  those  sections  were  submitted  by  both 
the  American  Railway  and  Southeastern  express  com- 
panies. 

The  commission's  decision,  in  addition  to  lower- 
ing rates  in  the  West  and  South,  provided  for  some  in- 
creases In  the  East  and  for  a  realignment  of  the  bound- 
aries between  zones,  with  a  view  to  equalizing  rates 
more  generally. 


BVRfiAU  OF  FOREIGN  AND  DOMESTIC  COM- 
MERCE TO  EXTEND  SERVICE 

Additional  service  to  American  manufacturers  will 
be  rendered  by  the  Bureau  of  Foreign  and  Domestic 
Commerce  through  the  opening  of  new  foreign  offices 
in  Canada,  Germany,  Sweden,  Finland,  India,  China, 
Uruguay  and  Porto  Rico,  it  is  announced  by  the  direc- 
tor of  the  bureau,  Dr.  Julius  Klein. 

There  are  now  forty  such  offices,  each  under  the 
direction  of  a  trained  trade  commissioner  whose  duty 
it  is  to  keep  American  business  men  informed  of  all 
changes  in  customs  duties,  commercial  laws  and  other 
factors  in  his  district,  to  acquaint  them  with  oporiu- 
nities  to  increase  their  foreign  trade  and  to  act  as  a 
contact  between  American  business  men  and  their  for- 
eign customers  when  difficulties  arise.  A  string  of 
branch  offices  throughout  the  United  States  enables 
the  foreign  offices  to  keep  in  close  touch  with  Ameri- 
can manufacturers  and  exporters. 


J.  M.  DIAZ  IN  TAMPA 

Jose  M.  Diaz,  Jr.,  vice-president  of  the  Preferred- 
Havana  Tobacco  Company,  is  now  making  his  head- 
quarters ml  ^e  Tampa  factory  where  he  expects  to 
supervise  the  production  of  the  *'Heniy  the  Fourth*' 
for  the  next  six  months. 


IMPORTERS  WANT  UNIFORMITY  IN  CUSTOMS 

PRACTICE 

Greater  uniformity  in  customs  practice  at  the  vari- 
ous ports  is  being  sought  by  importers  throughout  the 
country,  who  have  brought  to  the  attention  of  the 
Treasury  Department  the  desirability  of  such  action. 
It  is  declared  that  there  is  a  wide  variance  as  to  the 
rates  of  duty  assessed  on  certain  articles  when  im- 
ported at  New  York  and  when  entered  at  some  other 
ports,  one  case  being  cited  where  goods  assessed  at  40 
pei  cent,  ad  valorem  at  New  York  were  assessed  at  70 
per  cent,  in  St.  Louis. 

Investigations  are  under  way  with  a  view  to  ascer- 
taining to  what  extent  this  situation  exists  and,  if  it 
is  found  to  be  widespread,  it  is  probable  that  steps  will 
he  taken  by  the  customs  division  of  the  Treasury  De- 
partment to  insure  a  greater  uniformity  in  appraisals. 


ROSEBRO  JOINS  REES-MITCHELL  COMPANY 
It  has  been  announced  that  W.  W.  Rosebro,  bet- 
ter known  as  **Doc,*»  has  become  affiliated  with  the 
Rees-Mitchell  Cigar  Company,  of  Greensboro,  N.  C. 
and  will  in  the  future  work  for  their  new  brand,  ''Sun- 
beam Squares. ''  Austin  Nichols  &  Companv,  of  New 
York  City,  have  been  appointed  distributors  for  the 
United  States  for  this  brand  and  a  fine  three-storv^ 
factory  has  been  leased  in  Greensboro  in  order  to  take 
care  of  the  anticipated  demand. 


BUtCWitERS  ENGAGED  TO  SISTERS 
On  Saturday  evening,  September  '27,  Mr.  and  Mrs. 
Charles  F.  Althaus,  of  1350  Franklin  Street,  Bronx, 
N.  1.,  announced  the  engagement  of  their  daughter 
Anna  to  Victor  Schwarz,  and  of  their  daughter  Marion 
to  A\  alter  Schwarz.  No  date  has  Ijeen  set  for  the  wed- 
dings. 

Mr.  Althaus  is  widely  known  in  the  cigar  industry- 
as  tlie  head  of  the  cigar  box  firm  of  Nic  Althaus  Com^ 
pany,  Incoi-porated. 


S.  R.  MOSS  DIES 
Solomon  R.  Moss,  who  operated  a  cigar  factory 
in  Lancaster,  Pa.,  for  some  time,  died  on  October  4th, 
in  Pans,  France.  Mr.  Moss  was  born  in  Germanv  and 
came  to  this  country  about  1876  and  established* what 
became  one  of  the  largest  cigar  manufacturing  com- 
panics  in  Pennsylvania,  at  Lancaster.     He  disposed 

.  Ti.?^"^^^^  several  years  ago  to  Kraus  &  Companv, 
ot  Baltimore,  Md.  ^     » » 

Mr.  Moss  was  seventy-two  vears  of  age,  and  is 
survived  by  his  wife  and  two  sons. 


SEVERE  STORM  IN  CUBA 
A  report  received  from  Havana  on  Octol>er  21st 
stated  that  a  severe  tropical  storm  had  passed  over 
Arroyos  de  ^Lintiia,  in  Pinar  del  Rio,  killing  from  eight 
to  thirteen  people.  Almost  every  building  in  the  town 
was  damaged  and  the  tobacco  crop  in  that  vicinitv 
was  seriously  damaged. 


DAWES  VISITS  PHILLIE  WITH  PIPE 
Genora!  Charles  G.  Dawe«  vfoitod  TnifladeTphia  on 
Tuesday  night,  October  21st,  and  addressed  a  Republi- 
can meeting  in  the  Academy  of  Music.  The  newspa- 
pers, of  course,  all  contained  his  picture  the  next  day, 
and  his  campaign  pipe  was  much  ia  ©yide^. 


12 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


November  1,  1924 


HE  October  monthly  meeting  of  the  York 
County  Cigar  Manufacturers'  Association  was 
well  attended  and  met  as  usual  at  Red  Lion, 
Pa.,  with  President  B.   M.   Hanigan  in  the 

chair. 

The  association's  Credit  Bureau  reported  the  ad- 
dition of  the  names  of  several  firms  to  their  list  of  un- 
satisfactory accounts,  and  this  Credit  Bureau  is 
proving  of  great  benefit  to  the  members. 

A  committee  was  appointed  to  arrange  for  the  fifth 
annual  banquet  of  the  association  to  be  held  at  a 
time  to  be  decided  on  at  the  next  meeting,  and  the 
committee's  greatest  problem  is  to  secure  a  banquet 
hall  of  sufficient  size  to  accommodate  the  increasing 
large  immber  who  attend. 

Chester  Myers,  of  the  York  Cigar  Box  Company, 
York,  Pa.,  addressed  the  meeting,  asking  for  the  sup- 
port of  the  association  to  the  efforts  of  the  cigar  box 
manufacturers  to  have  the  Department  of  Internal  Rev- 
enue at  Washington  make  a  iniling  whereby  one  factory 
number  would  be  assigned  to  each  cigar  manufacturer 
regardless  of  how  many  factories  the  cigar  manufac- 
turer mav  operate. 

This 'would  be  a  national  factory  number  to  be 
used  on  cigar  boxes  and  each  cigar  factory  would  re- 
tain its  regular  district  factoiy  number  for  intenial 
revenue  purposes  as  at  present. 

There  is  no  doubt  but  that  this  suggested  method 
of  national  factoiy  numbering  would  be  of  great  bene- 
fit to  the  ci£?ar  manufacturer  and  cififar  box  manufac- 
turer and  a  resolution  was  passed  voting  favorably 
on  this  subject. 

The  subject  of  the  Tobacco  Show  to  be  held  m 
New  York  in  January  was  discussed  and  resulted  in 
the  association  taking  several  spaces  and  a  committee 
wm  appointed  comprising  J.  C.  Winter,  A.  S.  Ziegler 
and  C.  M.  Ehehalt  to  make  all  the  necessary  arrange- 
ments for  the  exliibit,  and  judging  by  past  perforni- 
ances  of  these  gentlemen  when  acting  in  similar  capaci- 
ties, we  can  look  for  an  exceptional  exhibit  of  York 
County  quality  five-cent  cigars. 

East  Prospect,  Pa. 

A.  F.  Burg  is  still  enjoving  a  big  sale  on  "Flor 
de  Pinta"  and  **Spencer  Wilson"  foil-wrapped  per- 
fectos. 

East  Prospect  C^gar  fompanv  are  working  to  ca- 
pacitv  in  an  endeavor  to  relieve  the  oversold  condition 
that  exists  on  tbeir  **Epeo"  and  ''Emilia  Qgma'* 
brands. 


$4 


BEST  OF  THE  BEST 


99 


Manufactured    by 


A.  SANTAELLA  &  CO. 


Office,  1181  Broadway,  N«w  York  Citj 

U    Tampa  and  Key  Wett,  Florida 


Yorkana,  Pa. 

E.  B.  Strickler  has  filled  his  recently  finished  addi- 
tion to  his  factory  with  cigarmakers  and  still  reports 
being  greatly  oversold  on  ''Double  Quality"  and  "Poli- 
tana"  cigars. 

Yorkana  Cigar  Company  have  booked  a  large  num- 
ber of  orders  for  "Paul  Mayo''  invincibles. 

Hellam,  Pa. 

U.  U.  Blessing  &  Company  have  increased  their 
production  on  "Garcia"  triangulares  which  have  won 
great  favor  with  the  trade. 

The  factory  of  Sig.  C.  Mayer  &  Company  is  w^ork- 
ing  overtime  and  Mr.  Mayer  recently  visited  this  terri- 
tory looking  for  additional  manufacturing  facilities 
to  help  relieve  the  oversold  situation  that  exists  on 
"El  Wadora"  and  "Cornell"  brands. 

Spry,  Pa. 

H.  L.  Haines  &  Company,  manufacturers  of  "Rob- 
ert Fulton"  cigars,  are  receiving  satisfactory-  results 
from  the  ^liller,  DuBrul  &  Peters  Manufacturing  Com- 
pany bunch  machine  recently  installed. 

Windsor,  Pa. 

Herbert  L.  Smith  has  the  new  addition  to  his  fac- 
tory filled  with  hands  and  is  still  very  much  oversold 
on  "Havana  Brown"  foil-wrapped  invincibles. 

W.  H.  Snyder  &  Sons'  big  business  on  their 
"Country  Club"  cigar  has  grown  bigger  and  all  their 
factories  are  going  at  top  speed. 

Jacobs,  Holtzinger  &  Company  still  have  the  "El 
Teano"  brand  as  their  leader  and  are  "way  oversold 
on  it. 

The  latest  addition  to  the  Order  of  Odd  Fellows  in 
York  Countv  is  the  Windsor  Lodge  No.  443  I.  O.  O.  F, 
Thev  held  their  monthlv  meeting  on  October  22. 

Red  Lion,  Pa. 

Martin  Xeff  &  Son  have  greatlv  increased  their 
l)roduction  on  "Middy"  and  "Grandella"  foil-wrapped 
invincibles  to  try  and  meet  the  demand  for  these  big 
sellers. 

W.  J.  Neff  &:  Company  are  making  heavy  ship- 
ments of  "Robert  E.  Lee"  cigars  and  have  just  started 
to  make  deliveries  on  large  orders  for  foil-wrapped 
invincibles  that  ^Nlr.  NefT  booked  on  his  recent  trip  to 
^m  Pacific  Coast. 

Ct.  a.  Strobeck  &  Company  have  their  production 
oi  their  "Gasco"  brand  sold  for  the  vear. 

W.  C.  Frutiger,  of  W.  C.  Frutisrer  &  CompanT, 
tells  us  that  his  "Bank  Note"  and  "Victory"  brands 
are  both  selling  so  big  that  it  is  hard  to  tell  sometimes 
which  is  the  largest  seller. 

D.  C.  Kaltreider  &  Sons,  although  worMng  to  ca- 
nacity,  are  unable  to  meet  the  demand  for  "ApoUo" 
foij-wrapped  invincibles. 

Kellv  Cisrar  Company  ^ave  ffm^efl  sofn«»  r^Tf 
Inrge  orders  for  their  famous  "Kellv"  and  '^Kelly's 
Green  Ribbon"  cigars  and  have  recently  opened  ftlb- 
other  factorv  to  help  speed  up  production. 

T.  L.  Adair  &  Companv  are  ven^  much  oversold  on 
their  "Argood,"  "El  Cortel"  and  "Boston  Port'* 
perfectos  wrapped  with  imported  Sumatra  wrappers. 

T.  C.  Smith  S:  Company  still  eiyoy  a  big  business 
on  their  "Masmet"  brand. 

J.  C.  Winter  &  Companv  are  operating  all  their 
factories  td  capacity.  Their  principal  brands  aw» 
"Champasrne"  at  five  cents,  "Skill"  at  eight  cents  and 
**0  San"  at  ten  cents  and  upwards. 

Tampa  Cisrar  Company  have  opened  another  new 
factorv  at  Wrisrhtsville,  employinjr  about  fiftv  handft 
to  make  more  of  that  popular  brand  "Federal  Judge,*' 
foil  wrapped. 

(i^nfmnei  on  Page  18) 


November  1,  1924 


Say  You  Saw  It  in  The  Toba.:!co  World 


44th  year 


13 


x_ 


The  Advantages  of 
the  Model  L 

Scrap  Bunch  Machine 


1.  Straight  or  shaped  work,  equally 
well  done. 

2.  Makes  right  or  left  hand  bunches 
perfectly, 

3.  Uniform  size  and  weight  of 
bunches  assured. 

4.  A  very  substantial  saving  in  labor 
costs. 

5.  It  will  work  large  size  or  mixed 
CUT  scrap  of  unequal  sizes. 

6.  Handles   perfectly    shredded    or 
thrashed  scrap. 

7.  A  long,  even  rolling  for  better 
smoking  qualities. 

8.  Damp  or  dry  tobacco  handled  with 
equally  good  results. 

9.  Low  cost  of  upkeep:  doesnpteafUy 
get  out  of  order. 

K).  The  easily  adjustable  wdg^fng 
scale  meets  all  requirements  as  to 
changes  in  sizes  and  weather  con- 
ditions. 

ll»  Fluffy  filler  because  the  tobacco  is 
lifted  from  a  hopper  —  a  decided 
improvement  over  the  gravis 
method  of  feeding. 

Price  $750  complete 

tlkhk  F«c^-)f,  Newark,  N.  J, 


The  ^  ^  Cigar 

You  can  make  it  at  a  Profit 


The  solution  lies  in  the  use  of 
labor  saving  machinery  such 
as  the  Model  L  Universal  Scrap 
Bunch  Machine. 

For  example:  Manufacturers  today  are 
paying  anywhere  from  $2.50  to  $3.50 
per  thousand  for  bunch  making,  either 
straight  hand  work  or  using  small  hand 
devices.  Figuring  on  this  basis,  the  Model 
L  Scrap  Bunch  Machine  will  show  up 
about  as  follows: 


Present  hand  method  - 
Model  L  Machine  method  - 
Net  saving     - 


Cost  per  M 

-  $2.50 

-  .90 

-  $1.60 


This  net  saving  represents  the  difference 
between  turning  out  a  5c  cigar  profit- 
ably and  breaking  even  or  in  many  cases 
turning  it  out  at  a  loss. 

Model  L  Machines  will  produce  from 
450  to  500  uniform  bunches  per  hour, 
either  straight  or  shaped  work,  right  or 
left  hand  bunches. 


Uter^mal  Tobacco  Machine  Co. 

116  West  32nd  Street,  New  York 

Factory:  Newark,  H,J» 


After  all  ^ 

thing  satisfies  likiT 
good  cigar 


14 


44th  year 


THE  TOBACCO  WORLD 


November  1,  1924 


Business  Builenng 


^^^''^^s* 


By  a  Trained  Busin£ss  Man  M 

AdVERTIjSER 

WRITTEN  ESPECIALLY  FOR   THE  ISOBIBSO  WORLD   8nrA.E.e  ~t'' 


HAVE  a  great  respect  for  the  head  of  a  busi- 
ness, even  a  small  one,  and  also  for  an  auto 
driver.    And  I  will  tell  vou  whv. 

I  bought  a  tin  Lizzie  recently  and  spent 
many  days  learning  to  drive.  During  the  learning  I 
sought  to  turn  into  a  narrow  lane  between  two  tall 
stone  posts.  I  turned  too  soon.  I  ran,  slam,  into  one 
of  the  posts  and  knocked  it  clean  over.  And  the  brick- 
layer, with  the  prevailing  wage  of  fifteen  per  day, 
handed  me  a  bill  for  forty  ducats,  which  it  grieved  me 
mightily  to  liquidate.  My  instructor  told  me:  **You 
mustn't  turn  too  soon,  neither  too  late,  but  just  at  the 
right  time." 

A  business  paper  now  l>efore  me  states  that  busi- 
ness is  evoluting,  changing,  progressing,  revolution- 
izing. It  says  the  merchant  must  change  with  th© 
times  or  be  stranded  on  the  flats.  He  mustn't  change 
too  soon,  or  he  will  knock  over  a  post.  He  mustn't 
change  too  late,  or  he  will  run  off  the  bank. 

**Gee,"  says  T  to  myself  on  reading,  **I  sure  feel 
sorry  for  the  merchant  who  hasn't  trained  himself  with 
reading,  observation,  talking  and  practice — for  the 
jinx  have  their  eyes  on  him  good  and  hard."  And  I  doff 
my  Stetson  to  the  merchant  w^io  is  wise — who  reads, 
and  thinks,  and  obsen'es,  who  don't  stand  still,  who 
don't  move  too  soon,  who  don't  move  too  late.  There- 
fore I  say  passionately,  apprehensively  and  friendly, 
** Watch  your  step." 


^^^M^m  ^^^M^m  ^^^B^a 

(T3     CJ3     CJ3 


(( 


What  can  1  do  to  increase  my  business?"  asked  a 
retailer  of  me  after  handing  me  a  quarter's  worth  of 
cigars  and  cash-registering  my  quarter. 

**Now,  you've  got  me,  Old  Top,"  said  I. 

**Your  question  is  such  a  knockout  that  I  haven't 
any  comeback. 

**If  I  could  tell  you  just  what  to  do,  and  how  to  do 
it  to  increase  your  business,  I  could  go  up  and  down 
this  broad  land,  talking  in  eveiT  store  and  getting  real 
money  for  my  talks  till  I  had  to  hire  a  truck  to  carry 
the  stuff. 

*' There  ain't  any  secret,  or  slogan,  or  motto,  or 
plan,  or  method,  or  open  sesame,  or  magic,  or  anything 
of  the  kind  to  bring  success. 

**I  can  spill  out  a  million  words  of  suggestion  and 
advice  and  pointers,  but  they  won't  get  you  anyw^here. 
But  I'll  just  hand  you  a  few  fundamentals,"  sez  I. 

*^Buy  dependable  goods,  make  an  attractive  show 
window  every  w'eek.  Have  catchy  placards,  groom 
yourself  to  the  top  notch,  practice  before  your  mirror 
daily  for  a  pleasing  expression,  learn  to  smile  quickly 
and  naturally,  be  courteous  from  your  heart. 

**And  your  business  should  grow." 


Do  you  find  it  hard  to  smile,  difficult  to  laugh  and 
impossible  to  let  go  and  haw-haw  so  you  can  be  heard 
a  mile  away?  Do  you  have  horrid  dreams  o 'nights — 
of  being  chased  by  the  bogejTnan  and  being  shod  with 
leaden  shoes  so  vou  can't  ninl  Does  vour  hair  rise 
when  you  read  of  the  growing  number  of  chain  stores 
in  the  dreadful  fear  that  one  may  locate  near  you? 

Cheer  up !  Pour  some  iron  in  the  marrow  of  your 
bones.  Clench  your  fingers  into  hard  and  bony  fists. 
Put  on  a  frowTi  that  would  affright  the  fearsome  gorilla 
of  the  African  w^lds. 

And  say:  **Let  a  chain  store  open  near  me  if  it 
dare.  I'll  swing  my  heavy  club,  and  it  can't  hurt  me 
one  little  bit." 

And  what  will  be  your  heavy  club? 

Why,  simply  Business  Knowledge  and  increased 
Business  Ability.    That's  it.    And  that's  sufficient. 

Chain  cigar  stores  are  finding  by  actual  experience 
that  they  can't  take  the  trade  of  the  independent  stores 
where  the  proprietors  have  developed  their  business 
ability  and  keep  warily  on  their  toes. 

But  they  find  it  as  easy  as  eating  luscious  cherry' 
pie  when  they  locate  near  an  easy-going,  somewhat 
careless,  self-satisfied  dealer  who  has  no  time  to  read 
his  trade  paper,  who  tells  himself  that  he  knows  his 
business,  and  that  these  hundreds  of  little  improve- 
ments are  not  worth  bothering  over. 

m^^^^  ^^O^m  ^h^k^ 

CJ3    Cj3    Cj3 

It  sure  woke  me  up  with  a  start.  I  was  attending 
a  business  convention  and  an  old  fellow  who  spoke 
through  his  nose  was  talking.  He  was  a  million  miles 
away  from  being  an  orator  and  I  was  pulling  off  a  lot 
of  little  catnaps  to  my  great  enjoyment,  when  I  quick 
woke  up  to  the  fact  that  I  was  neglecting  my  duty. 

It  was  nothing  but  a  little  sentence  he  said  that 
woke  me  up,  and  it  was  this:  **If  a  man  has  succeeded 
in  business,  it  seems  to  me  that  the  fellow^  who  is  not 
succeeding  would  Avant  to  know  how^  the  fellow  who  is 
succeeding  is  carrying  on  his  business." 

**A  business  text,"  says  I;  ^nd  I  slapped  it  d^TO 
with  hasty  pencil. 

You  remember,  dOTi't  you,  that  thrilling  little  story 
about  (^olumbus  making:  an  i'^^  stand  on  end?  He 
smashed  in  the  end,  and  up  stood  the  e^fi;. 

**It's  all  in  the  know-how,"  said  Columbus,  puffing 
away  at  his  cigar. 

Success  in  business  is  all  m  the  know-how,  and 
this  Business  Building  Department  is  giving  you  the 
know-how.  It  is  raking  the  land  of  business  papers 
and  successful  men's  brains,  gathering  up  the  know- 
how,  and  passing  it  on  to  you.  And  it  is  helping  a  lot 
(»f  you,  believe  me,  for  you  write  and  tell  me  so. 

0onfmueiton  Page  19) 


pii^^ 


Wl^  ^ 


A 


Perfecw 
2  for  25c 


( 


(v|  comfy  c^*^'" 

youf*a/«StiS4^ar- 


nd 


^i^. 


Uiii 


sutp 


iiisinS 


^iSci"  has  over 


X^'A,    ''igat  of  .^priced 
k     i  9uaiity^  '  """sua/ 


«ecord 
lOc 


, I  ->.  - 


^^k, 


>fc. 


(• 


i^-^-!^- 


WIDE  AWAKE 

dealers  place  HARVESTER 

Cigars  right  in  front  of  the  show-case 

where  the  best  sellers  are  usually  kept 

THINK  IT  OVER 


J       CO N  S O  L  1  D  A  r  ED        k. 
/   CIGAPv    COI\FOl\AriON-  i* 

v.  Hechschtr  Bidg  5th  Aue  uf^lth  St.       A\ 

1  NEW    NOKlv  [>^-^l 


•»  lA 


\ 


Ca  good  cigar 
thing ....  a  heXiex 
is  another. 


IS  one 


cigar 


•  • .  •  it  is  a  better  cigar, 
better  made.  It  is  a  rare 
blend  of  selected  import' 
ed  tobaccos  covered  with 
shade'grown  wrapper .  •  • 
a  delightful  combination! 


.-^-^--.■^ 


Consolidated 

ClQAR. 

Corporation 


16 


44th  year 


THE  TOBACCO  WORLD 


November  1.  1924 


Detroit  News 


{Continued  from  Page  9) 

The  official  opening  of 
the  new  Mazer-Cress- 
raan  Cigar  Company's 
''Factory  De  Luxe" 
was  held  on  Saturday, 
October  11th,  over  2000 
guests  attending.  Ow- 
ing to  the  vast  crowds 
who  unshed  to  inspect 
the     **most     up-to-date 


Jacob  and  Henr>^  Mazer,  founders  of  the  Mazer 
Cigar  Company,  came  to  Detroit  from  Pittsburgh, 
manv  vears  ago,  where  they  were  engaged  in  the  manu- 
facture of  stogies.  They  started  operations  here  on 
a  small  scale,  branching  out  as  their  business  grew. 


cisar    factorv"    m 


the 


eountry,  admission  w^as 
by  invitation  o  n  1  y. 
Prominent  men  in  all 
walks  of  life  were  in  at- 
tendance. A  d  d  r  esses 
were  made  by  Jacob 
and  Henry  Mazer,  and 
Hon.  Joseph  A.  Martin. 
Jacob  Mazer  was  pre- 
sented with  a  loving 
cup,  a  gift  from  his  fac- 
toiy  employees.  Many 
d  i  s  t  r  i  b  u  t  ors  of  the 
Mazer-Cressman  prod- 
ucts in  various  sections 
of  the  country  attended 
the  grand  opening.  Re- 
freshments were  sensed 
and  dancing  was  en- 
s:aa:ed  in  until  the  wee 
morning  hours. 

The  new  Imilding, 
"Cigar  Fact ory  De 
liB^**  is  most  up-to- 
^^  m  construction, 
baUt  of  reinforced  con- 
crete and  steel  and  absolutely  firei)roof,  is  five  stories 
in  height.  It  has  a  floor  sjiace  of  60,000  square  feet 
and  will  house  1000  workers  under  one  roof,  and  a 
production  capacity  of  seventy-five  million  cigars  per 
year.  The  treating  and  conditioning  of  tobacco  will 
be  under  tlie  most  expert  methods  in  separate  rooms 
especially  installed  for  the  puiTiose.  The  water  tank 
for  the  humidifying  system  has  a  capacity  of  45,000 
gallons.  The  construction  of  the  plant  and  the  hu- 
midifying system,  automatically  controlled,  will  insure 
an  even  temperature  throughout  the  plant  at  all  times 
regardless  of  the  weather  conditions  outside.  The 
ventilating  system  completely  eliminates  every  parti- 
cle of  tobacco  dust  an<l  other  impurities  throughout 
the  entire  plant.  This  is  a  feature  which  the  employees 
are  enthusiastic  about,  as  it  will  eliminate  the  last  ob- 
jection to  the  profitable  occupation  of  cigarmaking. 

Every  convenience  possible  for  the  health  and 
comfort  of  the  employees  has  been  worked  out  l)y  Mr. 
Jacol)  Mazer  to  make  their  work  pleasant.  A  modern 
cafeteria  seating  250  persons  at  one  time  is  an  added 
attraction  in  this  Cij^ar  FaetoiT  De  Luxe.  Rest  and 
recreation  rooms  with  a  trained  nurse  in  attendance, 
which  is  another  innovation  included  for  the  comfort 
of  the  workers.  Mr.  Mazer  says :  ''The  success  of  our 
business  depends  upon  our  employees,*'  and  with  this 
"mem  in  mind,  he  has  spared  no  expense,  in  making 
their  surroundings  as  pleasant  as  possible. 


For  many  years  they  have  owned  and  operated  fac- 
tories in  Dayton,  Columbus,  Newark  and  Cincinnati, 
Ohio,  and  Detroit,  Mich.  Production  in  the  Mazer 
plants  in  1923  reached  the  150  million  mark.  The 
growth  of  the  Mazer  organization  has  been  phenomenal 
and  their  brands  are  known  all  over  the  country.  Dur- 
ins:  the  early  part  of  this  year  they  consolidated  with 
the  Allen  R.  Cressman's  Sons,  Incorporated,  one  of  the 
oldest  cigar  manufacturing  finns  in  Philadelphia. 

Jacob  Mazer,  secretary  and  treasurer  of  the  Ma- 
zer-Cressman Cigar  Company,  Incorporated,  is  the 
production  manager;  Henry  blazer,  president  of  the 
^fazer-Cressman  Cigar  Company,  Incorporated,  also 
president  of  the  Peninsular  Cigar  Company,  ^^dth 
branches  in  Chicago  and  Toledo,  is  the  master  of  distri- 
1  ution.  The  Mazer-Cressman  C^igar  Company *s  prod- 
ucts are  nationallv  advertised  and  are  known  all  over 
the  United  States,  viz.:  "Manuel,''  **E1  Javana," 
''Dime  Bank,*'  "TIumo,'»  ♦'Miss  Detroit,''  "Detroit 
Hand-Made,"  "Macico,'^  "Counsellor"  and  "Tenny- 
son." 

Among  the  out-of-town  visitors  were  Walter  Lut^ 
(Louis  Deschler  Co.);  John  J.  and  John  ^1.  Dittgen 
(Dittgen  Paper  Goods  Co.):  Sol  Baer  and  Abe  Wolfe 
(Haer- Wolfe  Cigar  Co.);  Xathan  and  Samuel  Bijur 
(K.  Rosonwald  &  Bro.) ;  W,  D.  ^McCalTery  (McCaffery 

{Continued  on  Page  18) 


(November  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


ORGANIZATION 


However  pressing  the  need,  however 
ardent  the  desire,  however  lofty  the  ideal; 
there  can  be  no  permanent  growth  with- 
out organization. 

Whether  in  the  manufacture  of  auto- 
mobiles or  cigar  boxes,  the  energy  of  man 
and  machine  must  be  co-ordinated  if 
time,  labor  and  mortey  are  to  be  saved. 

A  walk  through  any  of  our  factories 
will  convince  you  of  the  importance  we 
place  on  organization  and  the  degree  to 
which  it  has  been  attained. 

Make  your  boxing  problem  ^ur^. 


Leschey-Myers  Cigar  Box  Co. 


CIGAR    OOX    fVIAMURACXiJFf  ERS 


YORK-HANOVKR-EPH  RATA- PHILADELPHIA 


After  all 


nothing  satisfies  like 


good 


Clear 


44th  year 


17 


18 


44th  year 


THE  TOBACCO  WORLD 


November  1,  1924 


York  County  News 


Detroit  News 


(Continued  from  page  12) 
Red  Lion,  Pa.,  Continued 

Arthur-Perry  Cigar  Company  have  added  a  new 
invincible  size  under  their  **A.  &  P/'  brand  which 
makes  an  unusually  attractive  package. 

A.  S.  Prey  &  Company  have  been  booking  large 
orders  for  their  ''Atlantis"  brand  foil-wrapped  per- 
fectos. 

T.  E.  Brooks  &  Company  are  still  opening  up  new 
factories  in  an  effort  to  meet  the  tremendous  demand 
that  they  enjoy  for  their  ''Havana  Sweets"  and  "Can- 
adian Club"  brands,  and  it  keeps  Mr.  Thompson,  of 
this  firm,  on  the  rush  to  visit  their  many  plants. 

That  the  new  concrete  road  from  York  to  Ked  Lion 
is  of  great  advantage  to  the  general  public  is  best  evi- 
denced by  the  fact  that  in  a  recent  computation  it  was 
found  that  at  a  given  point  there  passed  over  five 
iiundred  automobiles  in  fifteen  minutes. 

W.  J.  Netf  and  C.  P.  Stabley,  of  Red  Lion,  Pa., 
recently  received  eight  pair  of  ring-neck  pheasants 
from  the  State  Game  Warden  which  they  placed  on 
farms  in  this  section. 

This  variety  of  game  birds  is  almost  extinct  in 
this  vicinity  and  these  local  sportsmen  have  placed 
the  birds  provided  by  the  State  on  farms  for  breeding 
purposes,  and  the  farmers  will  not  permit  hunting  this 
season  and  the  pheasants  will  be  given  a  chance  to 
raise  a  fiock  of  young  for  next  year. 

The  last  meeting  and  luncheon  of  the  Lions  Club 
of  Red  Lion  was  held  in  the  lodge  rooms  in  the  Spang- 
ler  Building  and  members  of  the  Dallastown  Club 
were  the  guests  of  honor.  AV alter  G.  McBlaine,  of 
York,  Pa.,  was  the  principal  speaker,  and  his  very  in- 
teresting address  w^as  well  received.  T.  E.  Brooks, 
president  of  the  local  club,  presided  at  the  meeting. 

Among  the  guests  present  were  S.  S.  Kauff'man, 
Washington,  D.  C. ;  C.  S.  Mosher,  New  York  City ;  Rev. 
II.  D.  McKeehan,  Dallastown,  Pa.;  Dr.  G.  A.  Myers, 
Dallastown,  Pa.;  Dr.  C.  W.  Prey  and  Albert  Benne- 
dick,  Dallastown,  Pa.,  who  also  made  addresses. 
Yoe,  Pa, 

W.  H.  Sechrist  has  recently  opened,  through  his 
representative,  W.  P.  Danforth,  a  goodly  number  of 
new  jobbing  accounts  in  the  South  on  the  popular 
"Florida  Honeysuckle"  foil- wrapped  perfecto  cigar. 

G.  A.  Kohler  &  Company  are  making  heavy  ship- 
ments of  "Ford"  foil-wrapped  perfectos. 

Kohler,  Snyder  &  Company  are  enjoying  their 
usual  good  business  on  "Tiz"  perfectos. 

J.  R. 


H.  M.  DUYS  HAS  PNEUMONIA 

Henry  M.  Duys,  of  the  leaf  tobacco  importing 
firm  of  H.  Duys  &  Company,  of  New  York  City,  is  seri- 
ously ill  at  his  home  witli  pneumonia.  Physicians  in 
charge  of  tlie  case  reported  that  Mr.  Duys  was  holding 
his  own  in  a  satisfactory  manner,  and  it  is  hoped  by 
his  many  friends  that  he  will  very  soon  make  a  com- 
plete recovery. 


INTERNATIONAL  CIGAR  MACHINE  DIVIDEND 

The  Intemational  Cigar  Madhlmry  Compairf  hai 
declared  an  initial  dividend  of  $1  per  share  on  the  out- 
standing capital  stock  of  the  company,  payable  Novem- 
ber 10th,  to  stockholders  of  record  October  31st. 


{Continued  from  Page  16) 

Cigar  Co.);  Otto  Ziegler,  Lansing,  Mich.;  Arthur 
Harms  and  Erwin  Harms  (Peter  Hauptmann  Tob. 
Co.);  Duncan  B.  Walker  (Cadillac  Can  Co.);  T.  A. 
DuBrul  (Miller,  DuBrul  &  Peters) ;  J.  E.  Fitzgerald 
(Walsh  &  Co.) ;  P.  V.  Hoyle  and  J.  A.  Desmond  {The 
Tobacco  Leaf) ;  E.  H.  Davis  {United  States  Tobacco 
Journal)  and  George  H.  Stone,  The  Tobacco  World. 

The  "Herbert  Tareyton"  cigarette  deal  is  going 
fine  with  the  Detroit  smokers  and  many  dealers  report 
a  big  increase  in  the  demand  for  "Tareyton"  ciga- 
rettes. With  every  package  of  '* Herbert  Tareyton"  ci- 
garettes, containing  one  hundred  of  the  regular  size,  for 
$1.25,  the  consumer  receives  a  package  of  twenty  of 
the  new  Prince  size,  which  has  a  twenty-two  karat  gold 
tip.    This  size  is  also  getting  a  splendid  sale. 

Col.  David  H.  Moulsdale,  salesmanager  for  Fac- 
torney  No.  1,  Sanchez  &  Haya  Company,  Tampa,  Fla., 
was  with  us  for  a  few  davs  last  week.  The  Colonel 
was  looking  fine  and  feeling  his  best,  reporting  busi- 
ness as  being  extremely  good  with  him  all  along  the 
route  covered.  During  Colonel  David's  sojourn  here  his 
many  congenial  friends  were  very  solicitous  as  to  his 
comforts,  wishing  to  show  him  every  courtesy  and  all 
tlie  sights  for  which  Detroit  is  famous.  It  is  reported 
all  the  places  on  Lake  Shore  Drive  were  visited  and 
a  delightful  time  was  had  by  all,  until  they  reached 
the  village  of  Grosse  Pointe,  homeward  bound,  when 
an  officer  of  the  law  overhauled  them  for  being  in  too 
big  a  hurry.  The  big  Maimon  was  doing  about  sev- 
enty-five per,  which  is  too  fast  for  these  parts,  so  ac- 
cordingly the  officer  decided  to  escort  the  crowd  on  a 
tour  of  inspection  of  the  new  jail,  in  which  place  the 
Colonel  and  his  friends  remained  for  several  hours. 
To  use  the  Colonel's  exact  words,  "I  am  glad  we  had 
the  opportunity  of  looking  over  the  new  jail,  we  had 
a  great  time  and  the  officers  were  fine." 

Arthur  G.  Wiedmann,  of  the  Acme  Corporation, 
"Cigar  Box  Products,"  St.  Louis,  Mo.,  was  a  visitor 
here  last  week.  Mr.  Wiedmann  has  withdrawn  from 
active  connection  with  the  American  Box  Supply  Com- 
I)any  here,  to  devote  his  entire  time  to  the  Acme  Cor- 
I)()ration. 

On  SattMay,  October  25fli,  flic  sales  staff  of  the 
Toledo  Branch  of  the  Peninsular  Cigar  Company,  un- 
der the  command  of  Louis  J.  Dancer  were  the  guests 
of  the  home  office.  A  tour  of  inspection  of  the  new 
Mazer-Cressman  Cigar  Company's  i)lant  "De  Luxe" 
was  made.  A  banquet  was  tendered  to  the  combined 
sales  forces  at  the  General  Motors  Building  by  Henry 
Mazer,  president  of  the  ^lazer-Cressman  Cigar  Com- 
pany. Interesting  sales  talks  were  given  by  the  pres- 
ident and  the  various  salesmen. 

Frank  Patton,  of  Gonzales  &  Sanchez,  ^^npa, 
Fla.,  has  been  rusticating  with  us  for  a  few  days.  Pat, 
as  he  is  familiarly  known  to  the  trade,  was  running 
over  with  pep  and  had  a  good  supply  of  good  stories 
up  his  sleeve.  Pat  says  he  has  no  complaint  to  make 
about  business  as  it  is  good  with  him.  While  here  Pat 
sold  the  Gonzales  &  Sanchez  line  to  Marcero,  Bump 
&  Howell  Company,  who  will  feature  this  brandy  b^ii^ 
the  only  clear  Havana  line  they  handle. 

Yours  truly, 

MIKE  OF  DETROIT. 


November  1,  1924 


Say  7ou  Saw  It  in  The  Tobacco  World 


44th  year 


19 


Business  Building 


{Continued  from  Page  14) 

Today,  before  sundown,  three  hundred  business 
houses  in  this  country  will  go  fluey  and  drop  out  of 
me  game.  Ihe  same  tomorrow,  and  next  day,  and 
every  day  of  the  year.  ^' 

And  what  is  the  cause  of  all  this  misererie? 

Bradstreets,  that  reliable  house  of  statisticians, 
says  there  are  three  leading  causes :  mismanagement, 
lack  ot  aggressiveness  and  discourtesy. 

It  sure  would  grieve  me  to  have  you  numbered 
among  this  three  hundred,  and  therefore,  like  a  true 
irjend,  1  give  disagreeable  and  probably  unwelcome 
advice^  in  the  desire  to  aid  you. 

\.r>  Y^-V\  ^'^"'.  ^^^^^'  supper,  light  up  your  favorite 
^raiici,  sit  down  in  your  easy  chair  and  think  thoughts- 
deep    earnest,  straight  and  searching  thoughts  '^ 

Ask  yourself  if  any  details  of  your  business  are 
Mismanaged  Ask  if  there  is  a  Lack  of  Aggressiveness 
m  your  methods.  Ask  if  Discourtesy  is  ever  exhib- 
ited to  customers  and  prospects. 

Don't  dodge  the  answers.  Don't  hem  and  haw, 
and  make  excuses.  Don't  say  it  is  no  matter  and  slip 
your  thoughts  to  something  pleasant.  Hunt  out  the 
answers,  no  matter  how  much  it  hurts,  and  speak  them 
out  to  yourself. 

And  if  they  do  show  some  faults,  and  omissions 
and  errors  in  your  ])usiness,  plan  to  correct  them,  for 
the  bogeyman  has  keen  eyes  and  he  is  out  to  lasso  the 
man  who  don't  correct  his  business  faults. 


ISADORE  STEINER  MAKES  STATEMENT 
Isadore  Steiner,  president  of  the  International 
Banding  Machine  Company,  257  West  Seventeenth 
Street,  New  York  City,  has  issued  the  following  state- 
ment to  the  trade  papers  in  reference  to  the  recent  de- 
cision of  Judge  Goddard  affecting  banding  machine 
patents : 

''The  decision  of  Jtttl|^  Goddard  does  not 
mean  that  anyone  may  freely  infringe  the  patents 
ot  this  company.  The  patents  were  all  held  valid 
but  non-infringed  by  the  defendants.  Onlv  one 
claim  was  held  invalid,  and  that  onlv  Ix'caiise  of 
being  too  broad.  An  appeal  will  be'immediatelv 
taken  from  Judge  Goddard 's  decision  and  we 
have  ever>-  confidence  that  the  decision  will  be 
reversed. 

''In  the  meantime  notice  is  given  that  we  in- 
tend diligently  to  prosecute  all  infringers  of  the 
patents  that  were  in  suit,  and  on  other  basic  pat- 
ents covering  cigar  banding  machines  owned  bv 
this  company. 

"We  take  this  opportunity  to  state  that  our 
Aew  model  cigar  banding  machine,  fully  improved 
to  100  per  cent,  fool-proof,  operates  ungummed 
bands  at  the  rate  of  fifty  packed  cigars  per  min- 
ttte,  requiring  one  operator.  The  saving  in  buy- 
ing your  cigar  bands  ungummed  will  more  than 
pay  for  the  use  of  this  wonderful  cigar  bander. 
This  machine  can  be  seen  and  demonstration  given 
at  our  office.  It  vdW  be  ready  for  the  market  verv 
shortlv. 

"Our  advertisement  will  a^^ar  in  the  trade 

papers  in  the  near  future.*' 


CHARLES  TtiONSON 


u 


The  Moneys  Worth  Ciqar 

BAYUK  CIGARS,  Inc. 

PHILADELPHIA,  PA. 

New  York,  119  Lafayette  Street 
Phone  Franklin  5620.  5621,  5622 

MAKERS  OF:  _ 

Philadelphia  Hand  Made 
Havana  Ribbon 

(Ripe  Domestic  FUIer- Imported  Sumatra  Wrapper) 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


After  all 
[nothing  satisfies  like^ 
a  good  cigar 


/ttcmbew  of  tbc  ln&u0trB  ate  corWallg  invitco  wbcn  in 
PbtUDelpbia  to  mahc  tbe  offlccs  ot 

^be  tTobacco  Udorlb 

tbclr  bcaOquartcra,  anb  to  maftc  U0c  ot  out  services 
in  anfi  anb  all  wa^a.  fox  contcrencea  a  private  oflClce 
will  be  placeb  at  tbelr  blspoaal,  it  besireb.  -Remember 
tbe  abbreas,  230  Cbestnut  Street,  Pbilabelpbla,  pa. 

UcUpbone,  lombarb  1768 


hA  PALINA 


<*^ 


CIGAK 

CONGRESS  CIGAR  CO.    .    Philadelphia,  Va. 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


November  1,  1924 


CLASS  A  CIGARS  SHOW  INCREASE  IN 

SEPTEMBER 

The  following  comparative  data  of  tax-paid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are  obtained 
from  the  statement  of  internal  revenue  collections  tor 
the  month  of  September,  1924,  and  are  issued  by  the 
Bureau.  (Figures  for  September,  1924,  are  subject  to 
revision  until  published  in  the  annual  report.) 

September,   September, 

Products 
Cigars  (large) : 

Class  A No. 

Class  B  No. 

(Uass  C  .» No. 

Class  D No. 

Class  E  .»,•♦..•♦...  No. 


1923 

223,146,203 

140,122,382 

222,937,382 

9,741,808 

2,869,567 


1924 

245,196,250 

123,619,987 

222,538,890 

11,693,368 

2,559,720 


Total 


....No.     598,817,342     605,608,215 


Cigars    (small)    No.      35,440,900      43,r29,^8/ 

Cigarettes   (large)    No.         1,614,300     ^1,046,28(2 

Cigarettes  (small)  ...  .No.  5,567,397,147  6,2/ 3,21/, 01^ 
Snuif ,  manufactured  ....  lbs.  3,076,203  3,193,562 
Tobacco,  manufactured . .  lbs.  30,804,365  33,521,5  /  o 
Note:  The  above  statement  does  not  include  tax- 
paid  products  from  Porto  Rico  and  the  Philippine 
Islands.     This  information  is  shown  in  enclosed  sup- 

Ijlemental  statement. 

Supplemental  Statement 

Tax-paid  products  from  Porto  Kico  for  the  month 
of  September: 


Products 
Cigars  (large) : 

Class  A No. 

Class  B  No. 

Class  C  No. 

Class  D No. 


Septemheff  September, 


1923 

6,717,650 

1,475,500 

4,917,820 

25,500 


1924 

10,745,150 

1,377,490 

4,456,140 

25 


ToM  .... 


.No.      13,136,470      16,578,805 


Cigars  (small) No. 

Cigarettes   (large)    No. 

Cigarettes  (small)    No. 

Tax-paid  products  from 
the  aiotttii  of  September: 

Products 
Cigars  (large): 

Class  A No. 

Class  B  No. 

Class  C  No. 

Class  D No. 

Class  E  


2,000,000 
125,000 
42,000 
the  Philippine 

September, 
1923 

19,332,388 

410,663 

105,020 

2,050 

2,340 


1,000,000 

620,000 

50,000 

Islands  for 

September^ 
1924 

20,164,870 

37.5,145 

203,622 

25 

145 


Total    No.      19,852,461       20,74:>,,807 

Cigarettes  (small)  . . . .  ..No.  139,356  220,510 

Tobacco,  manufactured,  .lbs.  4  f* 

Note:  Quantities  of  tax-paid  products  shown  m 

alwve  statement  are  indicated  by  stamp  sales  reported 

for  the  month.  ___<,  ,^»  — ««, 

THS  MOST  RECENT  EXHIBITORS  IN  THE 
COMING  TOBACCO  EXPOSITION 
York  Countv  Cigar  Manufacturers'  Association 
Baker  Tobacco  &  Cigar  Machinery  Company 
Lvons  Marmfacturing  Company 
A.  W.  Maas  &  Company,  Incorporated 
Rees  Mitchell  Cigar  Company 
Park  k  Tilf ord 
W.  Q.  Frutiger  &  C^^^- 


Du  Pont 

"A  BETTER 
CIGAR 


for  lOc 


f9 


After  all 
^thmg  satisfies  like 
good  cigar      ^ 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


TOPIP 

"GoodfrmEnli^Eid 


Cood  for  Ae  deder  beanser 


Tlwyarepopiilai^ 
They  are  prafitiMe^ 

ThqrscUqsddily; 

Bobrow  BrM.Iiic.,lftes. 

Plisladel|^U,U.S.A.       ^ 
Makm  of  BoUtUUtdk-Recalt 


November  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


21 


An  old  tobacco  secret 
<l-discoveired- 


re 


1870- 

WelbmiA 
fstnousold 
seeret 


1921- 

revived  for 
Granger 


I'  .'•' 


1924- , 

a  popular  seller 
inSisutes— a 
foarter-milUon  smokers 


cx^new  richness 
from  an  old*time  process 

>£Ule  £»  pipes  -cut  for  pipes 
^packed  SensiUjr  to  save  money 


Now  it  can  be  told.  Three  years  ago 
we  decided  to  revive  a  famous 
old  secret  method  of  mellowing  to* 
bacco  — ''Wellman's  Method",  it  was 
called. 

For  three  years  we  have  been  quietly 
trying  it  out— we,  and  about  a  quarter- 
million  shrewd  pipe-smokers  who  dis- 
covered it  for  themselves. 

No  whirlwind  campaigns,  no  "special 
offers",  no  extravagant  claims;  Granger 
Rough  Cut  has  made  good  on  its  taste 
alone-  There  could  be  no  better  proof 
of  its  quality. 

Now  we  are  ready  to  "tell  the  world** 

An  extraordinary  pipe  tobacco.  '*Well- 
man*s  Method"— now  ours  exclusively 
—  not  only  mellows  tobacco,  but 
**rounds  it  out"— gives  it  a  new  taste, 
richer  and  milder,    There*8  no  other 


method  like  it,  nor  any  other  tobacco 
like  Granger. 

And  not  only  differently  mellowed, 
but  cut  differently — cut  for  pipes.  The 
Rough  Cut  burns  more  slowly,  hence 
smokes  cooler  — '  and  a  pipe-load  lasts 
nearly  twice  as  long. 

And  finally— notice  the  package. 

If  Granger  Rough  Cut  were  packed 
in  fancy  lithographed  tins,  it  would 
cost  15  cents. 

But  wrapped  in  smart  heavy  foil, 
you  get  this  fuller,  longer,  cooler  smoke 
at  a  third  less  cost.  Foil  instead  of 
costly  tin— hence  the  price. 

Too  good  to  be 
true?  Ask  any  man 
who  has  tried  it. 
Better  yet — get  out 
your  pipe! 


Granger  Row 


^Pointer  on  Tob«;--.,. 

'"V*     cot    fo»    P'P    • 
cool  —  »- 


22 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


November  1,  1924 


BUYERS'  GUIDE 


CIGAR  CASES 


SUPPLIES 


THE  LOUDON  CIGAR  CASE 

lncrea»e  your  turnovef  with  perfect  lOO'i  display  and 
cut  the  cost  o(  selling  and  serving  cigars  in  half  by 
handling  cigars  the  modern  way— the  LOUDON 
way.  Ask  your  cigar  jobber  or  write  _u»  for  com- 
plete descriptivr  folder  "At  Last  a  Real  Ggar  Caie. 

Loudon  Mfg.  Co.      Grand  Rapids,  Mich. 


PAPER  BAGS. 
Weatherproof  Paper  Bags  will  protect  your  Scrap 
and    Fine    Cut    Tobacco   and    keep    it  fresh    and 
sweet* 

Exclusive  Manufacturers  of  Bags  for  this  Indus- 
try for  the  past  twenty-flve  years.  Write  for 
Samples. 

THE   WESTERN   PAPER  GOODS   CO., 
Third  and  Lock  Streets,  Cincinnati,  Ohio. 


CIGAR  BOXES 


697-641  EAST  l71ISt. 


F.  BRECHT'S  SONS 

CIGAR  BOXES 

109  N.  Orianna  Street 
PHILADELPHIA,  PA. 


Monroe  Jarrett  Sons 
WOODEN  CIGAR  BOXES 
TRADE    JARSO    '^ARK 

Randolph  and  Jefferson  Streets 
Philadelphia,  Pa. 


Tobacco  Merchants'  Association 
Registration  Bureau,  IewyoSL  a^ 

Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A),  $5.00 

Search  (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  |2  will  be  made  to  members  of  the  Tobacco  Mer- 
thants'  Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  (|1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 

TEMPLETON:— 43,945.  For  cigars  only.  September  19,  1924. 
(ithrken  Tobacco  Co..  Auirusta,  Ga. 

ARROWHEAD  LAKE:— 43,946.  For  cigars  atid  tobacco.  Octo- 
ber 7.  1924.     L.  D.  Hougbton,  Los  Angeles,  Cal. 

ARROWHEAD  WATER:— 43,947.  For  cigars  and  tobacco.  Octo- 
ber 7,  1924.     L.  D.  Jlougbton,  Los  Angeles,  Cal. 

HAVA-SPEAR: — 43,949.     For  cigars,  cigarettes  and  cberoots.     Oc- 

,  tober  14.  1924.     Hoffman  Cigar  Co.,  Wilmington,  Del. 

COLLINGTON:— 43,950.  I'or  cigart,  October  ^  1924.  Norman 
X.  Anderson,  Baltimore,  Md. 

LETTS  REST: — 43,951.  For  cigars,  cigarettes  and  tobacco.  Oc- 
tober 16.  1924.     A.  A.  Brown,  Lynchburg,  Va. 

y.C.K.:— 43,952.  For  cigars.  October  17,  1924.  P^f  to^Wt 
Milwauk'c,  Wis. 

STACHELBERG'S  TAMPA  UNIVERSAL:— 43,958.  For  all  to- 
bacco products.  October  1^  19^4,  American  Cigar  Co.,  New 
York.  X.  V. 

STACHELBERG'S  TAMPA  lA  FAMA  UNIVERSAL:— 43,956* 
For  aU  tobacco  products.  October  1^  19^*  American  Ctf^r 
Co..  X*ew  York,  X.  Y. 

THE  Z-R-3:-^3,957.  For  cigars.  October  17,  1924.  Harry  Zim- 
mer,  New  York,  H.  Y, 


RE-REGISTRATION 
NATIONAL  SEAL:— 43,953.  For  cigars.  September  25,  1924. 
C.  M.  Khehalt,  Red  Lion.  Pa.  The  trade-mark,  though  apparently 
not  heretofore  registered  in  any  of  our  Affiliated  Bureaus,  hai 
been  acquired  by  a  transfer  from  Pasbach-Voicc  Litho.  Co., 
Brooklyn,  N.  Y.,  who  had  acquired  same  by  transfer  from  P» 
Lorillard  Co.,  New  York,  N,  Y. 


TRANSFERS 
Mo.  ONE: — 2309  f Association).     For  cigars.     Registered  August  11, 
18^,  by  Geo.  Schlegel,   New  York,   X.  Y.     Transferred  to  Heit* 
man  &  Gaih,  Glendale,  L.  L,  October  17,  1924. 


LA  REPUTACION:— 12,916  (.U.  S.  Tobacco  Journal).  For  cigars. 
Registered  December  1,  1890,  by  Wm.  Wicke  Co.,  Xew  York,  N. 
Y.  Through  mesne  transfers  acquired  by  S.  Bachman  &  ,.Co., 
Inc.,  San  Francisco.  Cal.,  and  re-transferred  to  La  Minerva  Cigar 
Factory,  Inc.,  Manila,  P.  I.,  May,  1924. 


FACTS  ABOUT  TURKISH  TOBACCO  RtGlE 

The  Regie  Ottomaiie  (Turkish  Tobacco  Monopoly) 
was  established  in  Turkey  in  May,  1883,  with  a  capital 
of  four  million  pounds  sterling,  of  which  one-half  is 
fully  paid  in. 

The  Turkish  Government  vested  with  the  Kegie  all 
privileges  in  all  departments  with  respect  to  tobacco, 
in  the  territory  of  the  republic,  chiefly: 

1.  To  collect  taxes  on  it; 

2.  Ferret  out  smuggling; 

8.  To  give  authorization  to  the  cultivators; 

4.  To  control  and  register  all  the  cultivated  fields ^ 

§•  To  receive  all  the  products  of  the  harvests  into 
the  Government  warehouses. 

The  amount  of  tobacco  cultivated  in  Turkey  va* 
ries  yearly  between  thirty-iive  and  forty  millions  of 
kilos.  The  best  products  are  those  of  the  provinces  of 
Samsoun,  Balfra,  Smyrna  and  Trebizonde,  which  are 
universally  renowned  and  have  an  inimitable  quality. 

No  other  firm  in  Turkey  but  the  Kegie  Ottomane 
can  maimfacture  tol)accos  and  cigarettes. 

No  other  firm  in  Turkey  but  the  Kegie  Ottomans 
mm.  export  cut  tobacco  ancl  tobacco  made  into  ciga- 

By  virtue  of  its  agreement  with  the  Turkish  Gov- 
ernment the  Regie  Ottomane  is  obliged  to  employ  m 
itft  manufacturing  exclusively  Turkish  tobacco  pro- 
dw^L  in  Turkey,  l)oth  for  sale  in  the  interior  of  th# 
country  am  wrtl  m  for  export, 

CV)iise(iuently,  all  the  tobacco  and  cigarettes  of 
til©  Regie  Ottomane  sold  abroad  are  pure  and  genuine 
Turkish  and  {we  mamifactured  in  the  central  plant  of 
the  Regie  at  Constantinople. 

Ikt  products  of  the  Regie  in  Turkey  reach  anntt- 
ally  t^  and  a  half  billion  cigarettes  and  two  and  a 
half  million  kilos  of  tobacco,  that  is,  together  live  mil- 
lion kilos. 

The  above  data,  which  is  authentic,  is  supplied  by 
the  American  representatives  of  the  Turkish  Regie, 
the  A,  B«  Newman  Company  of  New  York  City. 


CIGAR  BOXES 


Dependable  service— Quality  packages— to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigan 

apJiSa^^^P^'^  P^^^^i^^    ^«    the    retainer    of 
AKOMA  from  Factory  to  Consumer 


L= 


The  Buckley  Cigar  Box  Co 
24  Vine  St.. 
DESHLER,  OHIO. 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAR     PASBACM,  PrcS. 


U.A.VOICE.Sccr.  a  Gen"LManaG6II 


ggjr  -  :*^'ir '  A*— Z 


PASWKCmWDTCE 


-:^ LITHOGRAPHING  CO.inc  ^ 

flRT  IlTHOe^APMUl^S 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

OGARLABELS  -  OGARBANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


The  Standards  of  America 

Lorillard's  Snuff,  :  Est.  1760 
Rail  Road  Mills  Snuff,  Est.  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 


Maccobops  —  H^appees  —  High  ToasU 
Strong,  Salt.  SWeet  and  Plain  Scotcfts 

MANUFACTURED    BY 

GEORGE  W.  HELME  CO.,  Ill  Fifth  Ave.,  New  York 


Hey  wood,  Sfrasser  &  Voigt  litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  III. 


Cigar  Labels,  Bands  and  Trimmings 
of  Highest  Quality 


PerfectLithogmphy 


AmericanT^oxSgiJpJy  Qo, 


2309  Russell  Street 


Comer  of  Orattot  Street 


Detroit,  Mich. 


Exclusive  Sellino^  A6ents  For 

THE  CALVERT  LITHOgSaPHING  CO. 


^SI/^CE  1870 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 

257-265  W.  17th  St.         -         New  York  City 

Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


CAN  NOW  GET 

DILLS  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
«IOBBER 


J.G. DILL   CO. 

RICHMOND,  VA. 

J^anu/cxclurers  <f 

HIGH  GRADE 

SMOKING     TOBACCO 


V' 


NOVEMBER  15,  1924 


L  1  B  F?  A  R  Y 

RECEIVED 

NOV  20  1924 


Agrieulture 


The  Most 
Appropriate  Container 


Good 


ars 


SPANISH  CEDAR  BOXES 


Practically 

and 
Intrinsically 

BEST  IN  EVERY  WAY 


^      After  all  , 

nothing  sntisfles Iiks. 

a  good  ctgM 


Especially  wheu  out  of  a  Spanish  Cedar  Box 


There  are  all  kinds  of  Manila  Cigars — Some 
made  to  be  sold  at  a  Price  only — others  made 
to  establish  a  Reputation  for  a  Factory  and 
to  enable  Jobbers  and  Dealers  to  Build  a 
Brand  and  to  Satisfy  the  Consumer  Demand 
for  a  Mild,  Sweet,  Cigar  at  a  Moderate  Price. 

BRAND  BUILDING  ALWAYS   WINS 

Although  Service  and  Salesmanship,  Store 
Equipment  and  Advertising  are  strong  points 
in  business  building,  the  RIGHT  CIGAR  at  the 
RIGHT  PRICE  is  the  Fundamental  Factor  in 
every  successful  Cigar  Store  Enterprise. 

IF  IN  DOUBT  ABOUT  YOUR  MANILA  LINES 

ASK  US? 

We  will  tell  you  all  you  want  to  know  about  Manila  Cigars! 

Booklet  and  list  of  Manila  Brand  Builders  on  application 

MANILA  AD  AGENCY,  (C.A.BOND,Mgr.)  15  William  St.,  New  York 


WieilSHED  ON  THE  IS  AND  I5IH0FEACH  MONTH  AT  236  CHESTNUT  ST.  PHIU..  PA. 


Thousands  Per  Minute 
Read  Our  Outdoor  Displ 


pROM    the  windows  of   e\cry  train     all   Pullman    ex- 
presses to  suburban  locals    on  the  <rrcater  railroads 
countless  smokers  daily  read  that 

The  Best  Cigars  Are  Packed  in   Wooder\  Boxes 

You'll  see  these  handsome,  dominant  signs  on  both  sides 
of  the  right  of  way. 

A  rr.AN'nC    city— Hair    Mlle   West   of  Toww.    North   Side   of 

^,^»  R.  tracks. 

NEW  YORK  CrrY— Park  Avenue  and  n:^rd  Street. 

Park  Avenue  and  121st  Street, 

(IREYSTONE,  N.  Y.— On  New  York  Central. 
CROTON-ON-THE-H I  DS(  )N,  N.  Y»— Ob  New  York  CwrtfiL 
NEW  ROCHKLLE,  H,  Y.— On  N.  Y^  N.  H.  &  H. 
KEARNEY.  N.  J.-^ii  D.  I..  &  W. 

0»  P.  R.  R. 
CHICAGO--^  B.  &  Q.  R.  R..  One  Eighth  Mile  East  of  Lavergne,  111. 

on  North  Side  of  tracks, 

69th  Street  5c  1.  C.  on  I.  C.  Railway. 

C  &  N.  W.  R.  Rm  Milwaukee  DivisioB. 

P.  R.  R. 

C.  R.  I.  &  E  »•  M. 

PHILADELPHrA— 3l«attd  Market  Streets. 

At  Bristol  on  P.  R,  R. 
At  Daylesford  wi  P,  R*  R. 


After  all 
jnothing  satisfies  like^ 
a  good  cigar       ^ 


Novemlx^r  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


Judge 

for 

Yourself" 


'rs: 


M(l 


??^. 


.o^ 


\>^ 


The  world^s  most  famous  and 

largest  selling  high  grade  cigarette 


Turkish  Cigarettes  contain  no 
artificiaTflavoring  and  are 
therefore  purer  and  better 
than  other  kinds  of  cigarettes. 
MURADS  are  made  only  of 
100^  Pure  Turkish  Tobacco 


ot  the  finest  varieties  grown, 
and  are  appreciated  and  de* 
sired  by  smokers  who  demand 
the  best  the  world  has  to  offer 
in  cigarettes. 


MURAD 


WAITT  &  BOND 


Blac\stone 

CIGAR 


Havana 


Filler 


Absolutely! 


lA  PALINA 


CIGAR 

CONGRESSCIGAR^O.    -    Philadelphia,  Va. 


Get  the  Utmost    in   Advertising 

Values 

at  practically  no  expense 
by  using  the 

WOODEN  CIGAR  BOX 

for  your  brands. 
^  They  help  sell  your  cigars. 

PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 
PHILADELPHIA,  PA. 


ABOVE  ALL 


CIGARS 


Bdd  cigars  are  die  leadintf 
fdkrs  widi  thousands  of 
deilen  caleriiig  Id  staidf  tEMfe 
idio  appreciate  (Qiality* 

Thejr  are  wonderful 
Business  Builders. 

Bobrow  Bros.IncMfors. 

Pliiladel^U,U.S.A7^ 
Makers  of  Tiy^LaToMUa-Reail 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


November  15,  1924 


AKAUFFMANSBROInc 

YORK.  PA 

ESTABLISHED  ,..-<:^SimmmmmiiiL^        1893 


MANUPACTUREIZS  OF 

aCAR  BOXES 


II 


AND 


CIGAR  BOX 
LUMBER 


WE    SPECIALIZE  ON 

GOLD   LEAF  WORK, 


"BEST  OF  THE  BEST 


»9 


^i^^^l^  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway,   New  York  Citj 

FACTORIES:     Tampa  and  Key  Weil.  Fhrida 


TOBACCO  MERCHANTS  ASSOCIATION 
QFUNITfiO  STATES 

JESSE  A.  BLOCK,  Wheeling,  W.  ^. ....fi^fwt 

CHAKLES  J.  EISENLOHR,  Philadelphia,  Pa Ex-President 

WILLIAM   BEST,  New   York.  N.   Y .Chairman  Executive  Committee 

MAT.  GEOKGE  W.  HILL,  New   York.  N.   Y.   .,...» Vice  President 

GEURGE  H.  HLMMEL.  New   York,  N.   Y.   ...*»*„.. Vice-President 

JULIUS    LICHTENSTEIN,    New    York,    N.    V.    ..«^.,„,,..,. »••,... .Vice-President 

H.   H.   SHELTON.   Washington,   D.   C ..««,«. Vice-President 

WILLIAM  T.   REED,   Richmond,   Va Vice-President 

HARVEY    L.    HIRST,    Philadelphia,    Pa Vice-President 

ASA  LEMLEIN,   New   York,   N.   Y •.., Treasurer 

CHARLES  DUSHKIND,  New  York,  N.  Y Counsel  and  Managing  Directcw 

Headquarters,  S  Beekman  Street,   New   York  City. 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING,  Cincinnati,  Ohio. .....*•«•••*•*•■•••«••««••«•«•••... ....President 

OTAS.  B.   WITTROCK,  Cincinnati,  Ohio.»*.««*.. ...,•.«.«••... Vice-President 

GEO.  £.  ENGEL,  Covington,  Ky ...••••••••«*».*..«i  .....Treasurer 

WM.   S.   GOLDENBURG,   Cincinnati,   Ohio ••.••••««•*>*•«»  •••..Secretary 


THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 


CHAS.   £.   LONG,  Lancaster,   Pa ....*«..,..... President 

A.  W.   KAERCHER,   Chicago,   111. ..Vice-President 

W.  S.  FULLER,  Hartford,  Conn.   ., Treasurer 

4#.   x&.   IH*^M A ,  A^ancasterj    Ira.    ..*...»♦*...»......*..*........*•..•*»......•:.  .secretary 


TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY    J.    rlviLiLMA^   ••.•.•.«.«•■.«.«•. •»«••*•.«.«••«. .....*...*.••....*••  1  resident 

JACK    ECKSTEIN    ,....,.••... •.«».*....•.•....•.•.•«.....•...,. ...1st    Vice-President 

SAM.    FORDIN    •.,««•••••••••.•.«.•......•.««.•••■•*.••. .....2d   Vice-President 

MAX    BERLINER ..,.,,,,,.,,, ..Treasurer 

LEO  RIEDERS,  300  West  118th  Street,  New  York  City   .................Secretary 


NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

JC/Se.1  H    WINNICK    ••••••••••••••••••.•#*••.••.••*.«.***. ....••••*»•♦••. *...*W8loe'»» 

SAMUEL  WASSERMAN    Vice-President 

ARTHUR  WERNER,  51  Oiamberi  St.,  New  York  City.. Secretary  and  Treasurer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


FOR    SALE  — ONE    COMPLETE    SET    NEWTON-STOAKES 

LETTERING  PENS,  with  inks  and  complete  instructions  for 

making  niftv  show  cards  and  price  tickets.   Absolutely  new.   Address 

I'.ox  451.  caVe  of  "The  Tobacco  World."  

WANTED 


CIGAR  FOREMAN  FOR  HAND  AND  SUCTION  WORK— 
Man  who  is  capable  of  qualifying  for  a  higher  position.  State 
aj?e  and  experience  in  detail.  The  position  will  be  with  an  old- 
established  concern  operating  several  plants.  Ample  opportunity  for 
advancement.     Box  No.  470,  "The  Tobacco  World." 

SITUATION  WANTED 


RETAIL  STORE  MANAGER,  WHO  HAS  ALSO  BEEN 
Jobber's  Representative,  desires  position.  Has  had  six  years'  ex- 
perience and  is  at  present  employed  in  Philadelphia,  but  would  change 
residence  if  necessary.  Best  of  references.  Address  Box  No.  477, 
care  of  "The  Tobacco  World." 

POSITION    AS    SUCTION    FOREMAN    WANTED    BY    MAN 
thoroughly  experienced   in   Suction    Work.     Twenty  years'  ex- 
perience in  the  largest  factories  in  the  country.     Box  No.  471,  "The 
Tobacco  World." 


The  Tobacco  World 


Established  1881 


VOLUME  44 


NOVEMBER  15,  1924 


No.  22 


TOBACCO  '.^ORLD   CORl*ORATION 
Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 
Gerald  B.  Hankins,  Secretary 


Published  on  the  Ut  and  15th  of  each  month  at  236  Chestnut  Street, 

Philadelphia,   Pa. 


Entered  as    second  class   mail   matter,    December  22,    1909,    at    the   Post     ^ 
(Ml^  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:    United  States,  Canada.  Cuba  and  Philippine  Islands,  $200  a 
year.     Foreign.  $3.50. 


uminnmMnnHHinmnnniinnni iiiit i m ii n tMiiiiiiiiiiMiiiiiiiiiii>MmniiiiiiiiiitimimiiiniiiiiiiiiMiiMiiiPMiiiiiiiiiiiii«iiiiMiiuiiuiiiMi»MiMiM« 

!  OUR  HIGH-OEADE  NON-EVAPORATINO 


CIGAR  FLAVORS 

Make  tobacco  ni«Uo>v  and  smooth  In  character 
and  Impart  a  most  palatable  flavor 

FLAVORS    FOR    SNOKING    and    CHEWING   TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BETUN.  AIOMATIZEI.  BOX  FLAVORS.  PASTE  SWEETENERS 

FRIES  8k  BRO.,  92  Reade  Street,  New  York 


HHIIHIIimiMtWHWBIiWtmMIWHWIIWHHtmHtMiniHHI'illimMIMMiimi^Wti 


D7i^  GLactr^f  Quallla 


IM    SECOND     AVENUE 
NEW  YORK  CITY 


November  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


Fragtant  aroma  and  deli^tBil 
taste  are  difficult  to  retain,  even 
in  the  finest  tobaccos. We  know 
on^  one  -way^  toasting  a  costty 
extra  process,  hut  worai  it  ~tke 
fiavor  wins. 


LUCK 


TRIKE 


44th  vear 


Say  You  Saw  It  in  The  Tobacco  World 


November  15,  li(24 


Increase  Profits  and  Production  by  using 
COLWELL'S  AUTOMATIC 

BUNCH  MACHINi: 

Mr.  Cigar  .Manufacturer,  you  owe  it  to  yourself  to  enijiloy  ever\  means  possible  to 
reduce  cost  of  production. 

Vou  should  put  this  AUTOMATIC-  \X)SG  FlLl.KK  lUXCII  MACIIIXK  to 
work  for  you  now  and  save  money  by  reducing  the  cost  of  making  your  bunches. 

Two  operators  can  easily  learn  to  run  this  machine  and  will  soon  become  j^rohcient. 

It  onlv  takes  up  about  3x4  feet  of  floor  space  and  is  driven  by  a  '4  II.  l'.  luotor 
which  consumes  little  current   and   can   be  operated  from   any   ordinary   light   socket. 

It   is  substantially  constructed  and  will   render  long  year.s  of  valuable  service. 

Catalogues  and  any  particulars  upon  request 

COLWELL  CIGAR  MACHINE  COMPANY,  Inc. 

131  Washington  Street,  Providence,  R.  I. 


The  Far-Visioned  Cigar  Manufacturer 

Protects  Present  and  Future  Sales 

By  Packing  His  Brands  In  Wooden  Boxes 

H.  E.  BAIR  &  CO. 


Afl»r  all 


PENNA. 


•KJuality  Cigar  Box  Manufacturers  For  More  than  Fifty  Years' 


MERCHANTS  aCAR  BOXC0 

DALLASTOWN,  PA. 

..MANUFACTURERS  OF 

CIGAR  BOXES  &  CASES 

Dealers  in  Labels,  Bands  and  Edgings 
CAPACITY    1S,000   DAILY 

ff     I  a  9  \kT  J    ^*  make  them.      Anything  in  Cedar,  Veneer, 

It     It    S      W  OOCt-     Redwood  and  ImiUtion. 


1^     I^'  D      *  ^*  ^*^*  them.      Let   u*  quote  you   on   your 

tt     at    S      t^nCGS need.     Line  up  with  a  fir«t  claaa  bommakcr 

for  your  1924  requirements. 
WE  SPECIALIZE  IN  BOITE  NATURK  BOXES 
First  Class  Cltfar  Boxes  Ciuaranteed 


BETTER 
SMOKING 

BAYUK  CIGARS,  INC. 

PHILADELPHIA,  PA. 

New  York,  119  Lafayette  Street 
Phone  Franklin  5620.  5621.  5622 

MAKERS  OF: 

Philadelphia  Hand  Made 
Havana  Ribbon 

(Ripe  Dominic  FUUr— Imported  Sumatra  Wrapper) 

Charles  Thomson 

Mapacuba 

Prince  Hamlel 


wy^riiii 


CICAR   MACHINES 


BUNCH  BREAKERS 

CIGAR  PACKERS 

BUNDLE  PACKERS 

ROUND  CAN  PACKERS 

^LTE'KORRECK  MACHINE  CO. 

231  233  lONiA  AVt  N  W 

Grand  Rapids   Mich 


FOR   GENTLEMEN  OF  GOOD   TASTE 


■■■■■■■■«i=3s sseiasiisi: 


aieaeii a  e  a  s  s  s  e i 


aiaagaaaasaaiaaaiaai 


lilt saa aaezzzzzz 


■g=;=::rir:;:;:r 


aasiirrrrr::;: 


Volume  44 


THE  TOBACCO  WORLD 


Number  22 


EsUblished 
1881 


A   SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPHIA,  NOVEMBER  15,  1924 


I 


Foreign  $3.50 


EDITORIAL  COMMENT 


HK  pi(»hlom  of  TOatiy  cigar  iiianufacturers  lias 
iH'tMi  and  still  i.s,  to  produce  some  of  the  popu- 
lar sizes  of  their  brands  at  a  proHt.    The  prej- 
.  udice   against   mechanical   equipment,   in   the 

minds  ot  some,  js  no  doubt  a  big  stumbling  block  to 
piogres.s.  Ihe  fact  remains  that  an  effort  must  Ik? 
made  to  adjust  this  situation.  It  is  a  bio-  h„nien  for 
any  manufacturer  to  meet  competition  in  jirices  and 
sizes  when  he  has  no  Ih^  of  making  anv  monev  out 
01  it. 

Oiie  machinery  inaimfactnrer  daims  fliaf  Bv  the 
use  ot  his  equipment  for  making  a  certain  part*  of  a 
cigar,  there  is  a  saving  of  from  $i>  to  .+4  jier  thousand. 
Jf  this  fact  can  b.e  established,  and  we  feel  that  the 
manufacturer's  statement  is  truthful,  tlieiv  is  ho  ex- 
cuse for  any  manufacturer  not  making  an  efiT'ort  to  »vi 
.m  the  right  side  of  his  ledger  with  the  great  majorUv 
of  his  sizes.  ^  ^       ' 

^  ,^  manufacturer  .said  the  other  dav,  "The  nroflt.'^ 
ot  ]924,  if  any,  will  not  ^  from  sales  but  fr(»m  the 
economies  and  savings  practiced,  in  the  majoritv  of 
Dusmesses.^'  * 

It  seems  to  us  that  the  cigar  industrv  as  a  whole 
has  de  ayed  t(»o  long  in  adjusting  their  manufacturing 
methods  to  meet  conditions.  There  are  several  differ- 
ent methods  of  equipping  cigar  factories  for  mechaid. 
cal  production.  Some  methods  require  a  larger  outlav 
of  cjtpital  than  others,  Init  the  purchase  of  cigarmakiug 
machinery  is  an  investment,  and  one  that  will  i)av  for 
Itself  many  times  over. 

The  cigar  manufacfurers  wlio  are  facing  the  ne- 
cessity of  lowering  their  iiroduction  costs  will  do  well 
to  iuvesti^te  the  cigar  machinery  field  at  onw, 

W  newly-orgatiized  Hational  Hctaii  Ci^r 
Dealers'  Association  is  evidence  of  the  rmU' 
zation  that  something  must  be  done  to  help 
the  independent  cigar  dealers  of  the  «ountrv 

pretty  soon,  or  a  lot  of  them  will  be  bevond  lielp.      * 
^   The  personnel  of  this  organization*  is  one  to  ia- 

»pJ»  Wififl^'uc^f  ttttd  mmt  of  the  officers  and  directors 


n2:       yHeagT>,  111.,  as  president,  and  Joe  Loeser   of 

S^f^'ff '"^  ™'-^^'''^^^^^^^  '^'^'^^^  promise  7mu^ 
ftctn  It}  tor  this  new  organization. 

,lo  our  miiid  what  is  needed  at  once  is  a  oiii^k  nv 

'^:^Z  in  n.T'  "'"'i  ''-^".^  -l-le  "a.'oSa'irnt  by 
coimties  """""■  "•'•-^^  ""'l  t°^™«.  »>y 

coukn^'tb^r'Jnch',"'*""  ^"'^'''  •^^'"'"•«"  Association 
eouicl  tatiici  sueli  a  moveniont,  with  ,.ach  local  or-aiii- 

J    '"'^    '^^'"'Sf  .'■n>.c-<cute,l  by  delegates  at  tl.e  meet- 
ings of  the  national  association  •   "»-  uuti 
The  ci-ai-  manufacturers  of  the  country  ou-ht  to 

el  a  vital  interest  in  such  an  orK«nizati,„  •amlTo  as 
MM  in  tl le  tmaiicm-  of  the  national  ass„ciation    ntil   tV 
:..«.nuzalion  .uembi..r^  would  make  i,  selt-Mip,,!.;'* 

It  lias  bpon  onr  expeffMrcp  that  the  .h-v,.l„„nu.„t  of 
=  .;  or«amzalion  ,lc^en,ls  la,s,.|v  on  l-e  sona  Z  uf 
And   un  ess   there   is   ihm-«o,io1  '     .♦     1     ""*»i  tonraci. 

mcetinj^s.  interest  will  kJ;"*^  ^^'"'""^    '■""•   ^''^l"*^^"' 

There  are  always  so'nmnr  Tocar  problem*  fhnt  ;* 

"rr  V  m'ir^r*^';  ""«■'"■••'  -  loeaTlt'ni'a  l o.*^ 
I'lK    aus  tii.m  the  local  groups  couhl  then  f-ik-p  ,1,1  „.. 
t.oMal  problems  through  the  n'uional  as  oeiS  "''t k': 
dtte»  from  organization  membership  shoulo  S 
Oient  to  enable  the  national  association  to  mi  ntnh 

X'i  ov *!,"'■  "'"'  •';'"°"f'''-^-  «equain.,5^w;h'  he'U- 
twlers  problems,  and  ready  at  a  moment  "s  no   ce  fo 

1^;"^^^!^^  -«*  con's  trictive  tVtft'l!: 

nppeal  to  the  ni«n„fact„,ra,T'bbe\'?.  ,d%^,;,!^-';^ 
ft  nanona    association  their  active  support 

\f«     il-  4'''"'''''"'  ""'^''*  '"  S*"^  '»  touch  "with  r   A 
Mitt8,  240  Houseman  Building.  Grand  Rap  ds    Alich  " 
«t  oneo  tor  details  of  the  Xational  Retail  Cigar  Deal-* 
er.  Ammm.   Ui:  ilitts  U  secretary  and  treasurer 


THE  DEISEL-WENNER  CO. 


fUken 


UNA,  OHIO 


Xovember  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


9 


44th  year 


THE  TOBACCO  WORLD 


November  15,  1924 


PhUatlelpliia,  Xovonibor  15,  1924. 

HE  maimfacturors  have  felt  no  let-up  in  the 
demand  for  cigars  and  we  find  that  some  man- 
ufacturers have  been  unable  to  complete  their 
deliveries  on  their  holiday  orders  for  one-tor- 
tieth  packages  due  to  their  inability  to  produce  sufli- 
eient  of  the  regular  oiie- twentieth  packages  to  meet  the 

demand.  ,        ,  i     i   :„, 

With  the  retaiters  thew  has  been  a  marked  im- 
piovement  in  business  the  pst  week,  with  box  sales 
much  in  evidence.  „ 

John  Middleton,  1211  Walnut  Street,  manufac- 
turer of  the  well-known  ''Walnut  Mixture''  smoking 
tobacco  since  1856,  has  a  window  display  that  is  most 
unusual  and  exceptionally  i^ttractiye 

This  displav  is  an  -Amber  Exhibit'  and  shms.^ 
rare  and  unusual  speciments  and  is  the  hrst  ot  its  kind 

since  1876.  ,  ., 

There  are  nuggets  of  clear  amber  and  paiti\ 
cloudv  amber,  polished  and  partly  polished,  nuggets 
with  imbedded  insects,  ])etrilied  wood  and  amber,  vane- 
«-ated  bonv  amber,  plant  life  iml)edded  in  clear  amber, 
green  amber,  black  amber  and  transparent  amber 

There  are  odd-shaped  nuggets  and  some  pebble 
surfaced  due  to  the  wash  of  the  sea.  . 

Varieties  of  am])er  are  found  in  many  countries, 
but  the  finest  specimens,  such  as  shown  in  thk  display, 
are  from  the  region  of  the  present  Baltic  Sea  ^ 

Amber  is  formed  from  the  ri'sin  of  needle-bearing 
trees  of  an  early  geological  period  kJM>wiiad  tl^  ***#>-. 
lier  Tertiarv  Eocene." 

With  the  gradual  siiildng  of  the  land,  t^e  sea  cov- 
ered these  forests  and  after  its  recession  many  cen- 
turies later,  valuable  amber  l>eds  were  discovered  m 
the  section  known  as  Bamland,  wlwr^  tib©  eiirths  rich- 
est deposits  we  found. 

In  connection  with  this  amber  exhibit,  many  differ- 
ent and  exceptionallv  attiactiv<'  pipes  and  cigar  and 
cigarette  tubes  are  shown,  the  pipes  of  meerschaum  or 
In-iar  with  amber  bits  or  of  briar  with  meerschaum 
bowls  with  amber  bits,  and  the  cigar  and  cigarett© 
tubes  of  various  stvles  of  amber  and  some  with  dia- 
mond and  other  piecions  stone  mountings,  and  the 
most  fastidious  can  be  more  than  satisfied  when  choos- 
ing from  a  selection  like  that  displayed. 

Stoe%^ers'  Broad  Street  Station  drug  store  c%ar 
stand  is  having  a  steady  call  for  -AVebster,*'  •Ber- 
ing," **La  Palina," /'PhU^elphia  Club,"  as  wellm 


T.  H.  Hart  &  Company,  1514  Sansom  ^^treet,  lol;- 
bers  of  the  '*Leda"  clear  Havana  line,  and      \\  isko, 
two  for  fifteen  cents,  report  a  big  increase  m  the  de- 
mand for  these  brands. 

The  George  B.  Evans  drug  stores  are  teaturing 
their  "Miraba"  five-cent  brand  as  well  as  all  the  popu- 
hir  advertised  lines. 

F  B  Vetterlein,  No.  1  South  Fifteenth  Street,  has 
rrcentlv  installed  verv  fine  new  showcase  fixtures  and 
also  a  iiew  large  show  window  on  Market  Street,  which 
oioatlv  enhances  the  appearance  of  the  store,  which  is 
one  of  the  most  attractive  in  the  central  business  sec- 

^''  Some  of  the  leading  brands  sold  are  ** Royal  Club" 
tav(.ritas,  '*Four  Knights"  triangidares  at  five  cents, 
-Aristocrat  Blunts"  at  two  for  fifteen  cents  and 
"Tampa  Monarch"  and  'Mose  Diaz,"  Tami)a-made  ten 
cents  and  upwards.  ^  ai      »      ^^ 

David  Olster,  Junii)er  and  Sansom  Streets,  has 
added  recentlv  the  -Mi  Adelina"  line,  manufactured 
by  M.  Rodriguez  &  (^ompany,  whicU  k  Bating  ^i^" 

"''""'^"^Garcia"  and  **Tega,"  ^Mi  Ho^r"  and 
«Ruvera  Lojjez"  lines  are  also  ])rominently  displaveil. 
S'ahn  &  McDonnell,  at  their  Widener  Building 
store  have  devoted  all  their  window  space  this  week 
to  pipes  and  smokers'  articles  and  feature  the  well- 
known  imported  lines  of  Orlik,  Peterson  and  Dunhill  nj 
a  verv  attractive  variety  (»f  styles,  and  also  a  special 
.lisplav  of  calabash  and  ^Hell  Maria''  pipes,  novelty 
tobacco  pouches  and  leather  ])(mches,  cigar  and  ciga- 
rette cases  and  other  novelties. 

The  Vahn  &  McDonnell  Hotel  Adelphia  stand  c(»n- 
tinnes  to  enjov  a  good  ])atronage  on  'HV)rte7^,"  **Gar 
oia  Grande,"  -Bering,"  Optimo"  and  -La  V^^ta"^^ . 
Godfrev  S.  IMahn  (^ompany,  Thirteenth  and  (  ht^t- 
nut  Streets,*  are  receiving  a  steadily  increasing  call  tor 
**As  You  Like  It"  Chieos  packed  ten  in  foil  '"^^^^'^^Vl 
ing  at  fiftv  cents,  and  the  always  ])opular  G.  S.  M.   -in- 
vincible "'at  two  for  fifteen  cents.  . 
National  Drug   Company  stand    Thirteenth  an( 
Market  Streets,  are  featuring  the  -Cadillac'*  &m  V 
tm  cents     This  ciirar  of  exceptional  (piality.  whicli  '^ 
having  «  wcmdevful   reception   witli   the   trade,   is  tl" 
nrodiut  of  the   Fleck  Cigar  C<mii)any,  Kea<hng,   la- 
and  distributed  in  Philadelpliia  teiritwy  by  Urn  Vic 
torv  Ciuar  Company. 

'  Thir  H-'ii.l  in  also  en.i(»ying  a  goml  busines»  oii 
**Regenita"  triangulares  and  -(Jasco"  pertectos  ih 
five  cents. 


Mooies'  cigar  store,  1314  Filbert  Street  are  mak- 
ing an  attractive  show^ing  of  -Cortez,"  -Jose  DiazV 
and  -Custom  House  Smokers." 

Attorneys  for  the  creditors  of  the  P^iseman  Cigar 
Company  made  application  on  November  14,  1924,  in 
(^mrt  of  Common  Pleas  No.  3,  Countv  of  Philadel- 
phia.  Room  285,  City  Hall,  to  continue  the  present  re- 
ceivership. 

J.  R. 


WYKES  IN  CHICAGO 

Claude  P.  Wykes,  of  the  Loudon  Manufacturing 
Company,  of  Grand  Rapids,  Mich.,  manufacturers  of 
that  good-looking  cigar  case  that  is  being  seen  in  all 
the  best  cigar  stores  now,  was  in  Chicago  the  week  be- 
fore last  looking  over  the  possibilities  in  that  city. 

The  Loudon  case  is  gaining  friends  evei*y  day,  both 
from  those  in  front  of  the  case  and  those  in  back  of  it, 
as  it  enables  the  clerk  behind  the  case  to  give  quick  and 
accurate  service  to  the  man  who  is  in  front  of  the  case. 

It  it  is  possible  that  you  have  not  heard  about,  or 
seen,  this  splendid  fixture,  write  for  descriptive  folder 
to  the  company. 


"UNITED"  MAKES  DEAL  WITH  YELLOW  CAB 

A  huge  mlvcitisement  in  a  Philadelphia  daily 
paper  on  Monday  morning  announced  to  the  public  that 
beginning  on  that  day,  anyone  could  step  into  any 
Ignited  Cigar  Store  in  this  city  and  telephone  for  a 
Yellow  Taxicab  without  any  cost  whatever  for  the 
teUiJhone  service. 

This  is  an  addition  to  the  I^nited's  -service" 
whicli  makes  their  stores  so  popular. 


GlOft^  FORREST  DIES 

George  Foil  est,  who  was  at  one  time  connected 
with  the  leaf  tobacco  industry  in  Lancaster,  Pa.,  died 
in  the  Lancaster  (Jeneral  Hospital  during  the  week  of 
Novcnilu  r  1st,  fioin  injuries  which  he  received  when  he 
fell  at  Lititz  a  shmt  time  ])rior  to  his  death. 

^r.  Forrest  was  well  known  among  the  leaf  to- 
bacco men  of  Lancaster,  and  was  a  member  of  the  Lan- 
€a«ter  school  board  for  about  twenty-five  years.  He 
mm  iwveuly-two  years   of   age. 


YUDELSON  AND  CONOVll?  WILL  WOVE 

About  December  1st  the  leaf  tobacco  firms  of  S. 
Yudelson  &  Company  and  the  (i.  R.  Conover  Company 
expect  to  move  to  their  new  quarters  at  310  North  Third 
Street,  At  the  new  location  the  two  companies  ^yill 
have  a  fine  three-story  building  at  their  disposal,  which 
will  hje  needed  iac^k  far  tfe  ex^|iik)u  of  their  busi- 


NIW  YORK  SAteSMlN  HOLD  MEETTNO 

A  meeting  of  the  New  York  branch  of  the  To- 
bacco Salesmen's  Associations  will  Ix'  held  on  Friday 
evening,  November  14,  at  the  Hotel  Pennsylvania.  Alt 
memlxM's  have  been  urged  to  attend  as  it  will  be  the 
occasion  ot  the  annual  election  of  officers,  and  a  very 
prominent  speaker  has  been  eniageil  to  address  the 
meeting. 

AMERICAN  TOBACCO  EARNINGS 

Beport  of  the  American  Tobacco  Company  for  the 
first  nine  months  of  the  year  showed  net  income  of 
$P2,08r),188,  after  interest  and  some  other  deductions, 
etiual  to  $4.97  on  the  1,952,49(1  common  and  common 
**B''  »hmvm  outstanding  of  $50  pan 


TAMPA  CONSIDERING  PASSING  ON  THE 

INCREASE 

Among  the  cigar  manufacturers  in  Tampa  there 
is  a  great  feeling  of  uncertainty  as  to  what  can  be 
done  about  the  increases  in  wages  which  have  just  been 
granted  the  cigarmakers  on  account  of  the  strike. 

Some  of  these  manufacturers  are  in  favor  of,  and 
have,  passed  the  increase  on  to  the  consumer  by  rais- 
ing the  prices  of  their  cigars  to  the  jobber,  and  so  on 
do\\7i  the  line.  Others  are  still  on  tJie  fence,  wonder- 
ing wiiether  to  pass  the  increase  on  or  to  try  and  g<'t 
around  this  back-breaking  burden  in  some  other  way. 

Some  little  consolation  has  been  passed  among 
them,  to  the  effect  that  similar  increases  have  been 
granted  by  the  manufacturers  in  Key  West,  which 
town  is  their  nearest  competitor. 

Val  M.  Antuono  has  told  the  cigarmakers'  commit- 
tee that  he  simply  cannot  meet  the  raise  in  wages  and 
continue  in  business,  so  his  factory  remains  closed, 
while  he  is  seeking  some  wav  out  of  the  difficult  v. 


INTEREST  IN  CIGAR  MACHINERY  GROWING 
The  Colwell  Mjichiiie  Company,  of  Providence,  K. 
I.,  reports  that  interest  in  the  use  of  cigar  machinery 
is  glowing  very  rapidly,  and  sales  representative  11. 
Ij.  Bush  is  overwhelmed  with  inquiries  at  the  present 
time. 

The  Colwell  long  filler  bunch  machine  fills  a  long- 
felt  need  and  with  the  growing  necessity  for  economy 
of  operation,  cigar  manufacturers  aie  carefully  inves- 
tigating all  types  of  cigar  manufacturing  equipment. 

The  manufacturer  claims  for  this  machine  that  it 
is  almost  impossible  for  this  long  filler  bunch  machine 
to  make  a  *' choker,'*  which  is  assurance  that  every  ci- 
gar produced  with  this  device  will  smoke  freely. 

The  saving  on  i)ro<luction  costs  will  vary  with  dif- 
ferent manufactttrttK%  tafc  it  is  an  aj)preciable  amcmnt 
in  any  case. 

The  machine  can  be  hooked  u])  to  any  electric  light 
^■ocket,  ami  the  (*olwell  Machine  ('om])any  will  be  glad 
to  install  the  machine  for  demonstration  with  any  in- 
terested manufacturer.  A  letter  to  the  coni]>any  at 
lot  Washington  Street,  Providence,  K*.  1.,  will  receive 
prompt  attention. 


FRED  SCHAfsFFER^^PRESIDENT  OF  OHIO  POOL 

Fred  Schaeffer,  of  (lermantown,  Ohio,  was  elected 
president  of  the  Miami  Valley  Tobacco  (Jrowers'  Co- 
operative Association,  at  a  meeting  held  on  Thursday, 
November  6tli,  in  Dayton, 

Mr.  Schaeffer  will  succeed  Willia  in  Stroop. 

H.  E.  McEowen  was  elected  first  vice-president: 
John  Vj.  Share,  second  vice-jjresident,  and  Uarry  Darat 
and  J.  C.  Perjkiiji  wejte  electeil. directors. 


H.  M.  DUYS  RECOVERING 
The  many  friends  of  Henry  ^I.  Duys  will  be  glad  to 
learn  tluit  he  i«  on  the  road  to  recovery  following  a 
serious  illness  from  pneumonia.  According  to  last 
reports  the  crisis  had  been  passed  and  his  return  to 
Water  Street  in  a  short  time  seemed  assured. 


BECK  1^¥S  REYWALDO  FACTORY 

Awjording  to  reports,  Joseph  H.  Beck  &  Conqiany, 
cigar  manufacturers  of  this  citv»  have  purchased  the 
factory  building  of  the  Reynalno  Cigar  Company,  at 
Reading,  Pa.    It  is  u^erstood  the  purchnse  price  was 


10 


44th  year 


THE  TOBACCO  WORLD 


Xovembor  15,  1924 


Xovenib(>r  15,  \U'24 


DETROIT 


Warm  Weather  Hampers  Buying  of  Stocks  for  Holidays- 
National  Retailers  Association  Secretary  in  Detroit — 
Kinsel  Drug  Head  Pays  Inspection  Visit  to  New 
Mazer  Factory — Central  Drug  Has  Prize 
Window  Display 


'Ji 


Detroit,  Midi.,  X<>vcm])er  10,  1924. 
ETROIT'S  it'tail  tiuarists  U'port  biisines.s  as 
showiii<i:  a  slight  iiieroaso  (luring  tlu'  i)a«t 
tliiitv  (lavs,  hut  couditious  are  far  l;el<»\v  nor- 
mal.  A  generally  (luiet  tone  ] pervades  Detroit 
trade  circles.  Ketail  buving  for  this  time  of  the  v(»ar 
has  been  nnuh  hanii)er(Hl  by  the  unusually  warm 
weather.  In  wholesale  and  Jobl:ing  circles,  business  is 
leported  dull  and  the  demand  geneially  light.  Collec- 
tions continue  dull  and  accounts  are  beino-  closelv  serat- 
inized.  Optimistic  expressions  have  followed  swiftly 
on  the  election  results  and  Detrcnt  's  business  men  in  all 
lines  expiess  general  satisfaction,  and  look  forward  to 
^  early  revival  of  a  big;  business  era.  The  in<lustrial 
situation  has  not  shown  any  nniterial  inipiovement  and 
none  is  immediately  anticipated. 

Detroit's  cigar  manufacturing  plants  are  r«'portetl 
to  l^  workini*-  t(»  full  capacity  and  are  sjx'eding  up  on 
production  to  take  care  of  tlieir  holiday  orders.  The 
l»eWft  of  the  settlenu'iit  ©I  ^m  Tampa  strike  wan  re- 
ceivM  by  J)etroit's  leadinu*  retaih^rs  and  clulw  with 
great  rejoicing*  and  satisfaction.  The  stocks  of  Tamjia- 
made  cigars  hav(»  been  greatly  reduce<l  during  the  ]»a.# 
few  weeks,  nuniy  dealers  are  out  «rf  certain  )»ran<l»  in 
various  sizes  and  shapes.  Informaticni  from  the  Tamfm 
manufa( turers  is  that  th(\v  are  making  daily  shipment* 
ttud  that  tliey  hope  to  Iw  able  to  fill  all  holiday  oidcrs, 

C.  A.  ^iitts,  secretary-ti'ea surer  of  tile  Natioual 
Betail  Ti^ar  Dealers'  Association,  and  prfifirfetor  of 
the  cigar  stand  in  the  Pantiland  Hotel,  flraiid  Rapid«, 
^lich.,  spent  a  few  days  here  last  week  oii  bii«iiie»». 
Mr.  otitis  reports  tlio  association  ftf^  coming  aloti^  In 
fine  shape  and  that  the  retailers  are  taking  a  git»at  ileal 
of  Interest  in  the  organization. 

Dh^ipatiou. — "Mtf  fJatufJffrr,  wfm  M  thirteen  ifi'mn 
M,  rode  home  with  the  HtUkmau  the  other  mormnfj,'* 
Maitl  a  Detroit  fafln  r,  "He  fime  her  a  lift  from  the 
street  mr,  when  she  was  refurning  home  from  a  ffat- 
t owe* en  party.  If  was  the  first  time  she  ever  rttde  in  a 
horse-drawn  vehicle," 

W.  B,  ^rcBurney,  of  R.  A.  Bacliia  k  ronipany, 
1  onif  Island  Tity,  N.  T^  manufactnrers  of  **Flf>r  De 
Hachia"  cigars,  %vorked  the  trade  here*  last  week  and 
rr»|  orted  business  as  being  very  satisfactory  all  nhnm 
the  route, 

John  W.  Merriam,  of  M.  Bustillo  k  ^^erial^, 
Tampa,  Fla.,  was  with  us  for  a  few  davs  last  week, 


making-  the  rounds  of  the  leading-  clubs  and  retailers. 
John  said  business  was  verv  good  with  him  and  that 
he  had  booked  many  tine  orders  for  the  holidav  trade. 

K.  A.  Kline,  Jr.,  of  1^].  A.  Kline  k  Company,  New 
York,  X.  v.,  manufacture! s  of  the  famous  '* Medalist'* 
cigars,  worked  the  trade  heie  last  week. 

Frank  Will,  of  the  G.  11.  P.  Cigar  Company,  manu- 
facturers of  the  "Kl  l*roducto''  cigars,  visit(Hl  the  De- 
troit distributing-  l>ranch  last  week.  Mr.  AVill  was  on  a 
tour  of  inspection  of  his  company's  branches,  located 
in  Milwaukee,  Indianapolis  and  Detroit.  Mr.  Will  re^ 
I  orts  the  sale  of  *'  HI  Producto"  cigars  to  be  increasing 
iu  all  sections  of  the  count rv. 

Dan  Manheimer,  of  the  Imperial  Cigar  C(mipany, 
LaiK-astcr,  Pa.,  was  on  the  list  of  out-of-town  visitors 
who  signed  Thk  Tobacco  Wow*  register  at  Bert  John- 
son's this  week. 

B,  F.  Pyle,  of  CTeveTand,  Ohio,  spent  a  few  days 
rusticaffng  i]i  our  midst  last  week.  B.  F.  was  looking 
line  and  sai<l  he  was  feeling  tip-to]),  witii  no  complaints 
to  make  about  business, 

E.  X.  Kockwell,  mana^r  and  buyer  of  the  cigrar 
departnu'nt  of  the  Kinsel  Drug  Company,  accom])anied 
by  Fred^  Fell,  assistant  manager,  and  Eddie  Parent 
and  Ernie  Staid,  made  a  tour  of  inspection  of  the  Ma- 
zer-Cressnnni  Cigar  ( V)m]niny's  new  factory  de  luxe  on 
Ctrandy  Avenue  last  week.  These  estimable  gentle- 
men were  well  impressed  with  the  marvelous  plant, 
its  const luct ion.  its  system  of  humidifying:  and  the 
wonderful  (ondition  under  which  the  ^fazer-Cressman 
produds  are  jn'odueed.  One  of  the  most  interesting 
departnn'nts  was  the  stripping  room.  The  visitors 
wer^  inf<n-med  that  the  girls  were  stripping:,  so  a  l>ee- 
llne  wa.*  mad©  for  that  s(^ction  of  the  factory,  each  one 
expressing-  his  desire  to  be  placed  on  the  weekly  pay- 
loll.  The  Kinsel  Dnig  Comimnv's  ciprar  department, 
under  the  manauenient  of  E.  N.  Kockwell,  has  the  dis- 
tinction of  "selling  more  cigars  at  retail  than  any 
ciifar  department  in  the  world. '*  They  are  bi^  users  of 
the  Masier-Cressman  Cigar  Company *«  products  and 
they  dispose  of  ndilioiw  of  ( igars  annually. 

The  Central  Dru^  rom]>any's  store,  located  at  M^ 
WofMlward  Avenue,  liad,  an  unusually  attractive  win- 
dow di«<nlav  last  week  of  products  of  the  San  Teltno 
Cigar  Company.  Tlie  eenterfiiece  was  the  lamp  post 
of  **Ye  Olden  Days"  at  tb©  inttrsectioii  of  "Court 

{€o}i filmed  on  Page  16,) 


THINGS  THAT  PLEASE 

Why  IS  It  that  though  there  mav  be  no  difference 
in  the  price  so  many  men  have  a  'favorite  nl^  in 
wlHch  to  buy  their  tobacco,  cigarettes  ami  c  gaiVf^hev 

i.iitu  111,11  stand  or  sforo,  yot  tliov  just  iiatmallv  nl^in 

o  Li>  mar  «lu.„  thoy  arc-  in  noo.l'o    a  no       3v    1, 

tjK.  ea...of _at  loa^t  one  person  the  reason.  2^\^J^ 

.      M'lu'ii  a  man  wants  a  package  of  eisrarc-ttos  or  -i 
a.«ar,  he  ,loo.sn;t  usually  want  toVa.te  an     t  me  over 

1.0  pun haso.     This  is  ospocially  tl,o  case"  w  d.  c?«a 
n-ttos.       \lH.n  he  finds  a  place  whor.  after  tie  first 
w.n„'""''i"r  *'"■  "'*"'  "*  ♦'"•  •■»•'"•"'•  knows  what  he 
out  the  box  desired,  he  saves  time  and   appreciates 

"^Tb'llW-.  sn  T-  '''  ""■•■^'^  ""  ^™"^  «^  «  ha'l'f  a  Wo:k 
lo  gam  tins  speed  m  seiTice. 

.  y  ^"  ^^1^^''  '^'^y^  ^^'»it*n  parking  time  for  automobiles 
IS  limited  in  most  cities  of  anv  size  it  is  impoi-ta^U  at 
a  man  save  all  the  time  he  can  in  making  rathe  pu^ 
diases  and  this  fact  makes  such  quick  service  much 
more  appreciate*!  than  it  was  in  the  davs  when   " 

hu^r'^rirr"/"  •^"'  --^  ^^  was  not  so  necelsan  to 
nun >   as  It  IS  for  many  reasons  these  davs 

smile  th  ?      l"^V  '^"/^  P^'''^"^  ^'"^  ^^^^  ^^^'^^  ^^'ith  a 
smile  that  helps.     The  doctor  may  have  told  the  man 

ha  he  had  better  go  a  little  easy  on  the  smokers  mu 
in  that  case  he  doesn't  like  to  buy  them  fn,m  a  pers 
who  acts  and  looks  as  though  he  was  passing  oiU  pdso 
when  he  passes  out  a  box  of  cigars  or  a  packi^e  of 
cigarettes.  It  is  bad  enough  to  think  c.caiionrffv  of 
he  funeral  w,  bout  having  the  man  at  the  cigar  stand 
look  and  act  like  a  j)allbearer. 

The  words  -thank  you-  one  hears  in  some  stores 
certainly   helps.      It   indicates   that    the   patronage   is 
appreciated,   provnled   the   words  are  not  uttered   in 
^o  stereotyped  a  manner.    A  little  real  fec^ling  must 
be  put  into  those  words  to  make  them  at  all  effective 
.\o  matter  how  conlial  and  how  thankful  the  clerk 
may  be,  h(»wever,  it  will  not   take    the    place    of    the 
promptest  kind  of  service.     The  person  who  drops  in 
tor  some  smokes  may  have  only  a  minute  or  two  left 
Detore  his  juirking  limit  will  be  up.     lie  siniplv  caiCt 
wait,     h  he  does  he  is  likely  to  find  a  tag  on  his  car 
and  that  will  make  the  cigar  or  the  box  of  cigarettes 
cost  him  too  mucii  nnuiey  becausL.  the  judge  will  not 
accept  as  a  valid  excuse  the  statement  that  the  service 
m  the  cigar  store  was  too  slow. 

Good  window  and  counter  disidavs  are  apijreci- 
ated  because  they  show  the  special  things  that  are  be- 
ing ofitered  and  any  changes  in  prices.    The  cust<mier 
Jikes  to  see  the  prices  given  oil  evervthino    that   is 
displayed.     Jle  may  n*»t  be  interested  enough  to  in- 
quire prices.    He  feels  that  the  dealer  should'  be  inter- 
ested enough  to  give  the  price  information  witlnmt  l^. 
ing  asked     Unless  prices  are  given  the  chances  are 
that  he  will  not  feel  like  spending  his  monev  or  evm 
asking  about  the  i)rice.    Ho  is  likelv  to  take  it  tm 
panted  that  the  priwa  are  rather  high. 
^     A  man  ^  read  as  be  runs  Mt  he  usually  has  to 
stop  to  ask  questicms,  TOdisi)Iays  that  uive  ev'erv  pos- 
sible intormation  and  which  can  1^  taken  in  at  a  glance 
are  great  time  savers  for  the  customer  as  well  as  in- 
prmation  gi^•er8.    Tb©  vwy  lim#  when  the  informa- 
Uoii  will  do  the  most  good  may  1^  the  time  when  he 
»•  ui  too  much  of  ft  Mtry  to  stop  and  ask  questions 


Say  You  Saw  It  in  The  Tobacco  Woeld 


44th  year 


11 


HE  Milano  Pipe,  the  Milano  In- 
ouioiice  Policy  and  the  Milano  National 
Advertising  form  an  invincible  selling 
combination  which  no  dealer  can  afford 
to  overlook.   Write  your  jobber  or 

WM.  DEMUTH  5?  CO. 

230  FIFTH  AVENUE,  NEW  YORK 

World's  Largest  Manufacturers  of  Fine  Pipes 


Qhc'Insured  Pipo 


••••••••••••••••••.•..... 


■•••«•»««»» 


II 


12 


44th  year 


THE  TOBACCO  WORLD 


November  15,  1924 


News  From  Congress 


^^.:6^ 


\y 


iii>F;i|i  III! 


'liii 


Flit 


rm- 


.^%  ,  • 


_        'AND 

F  E  D  E  R  A  L 

Departments 


jiiitti''iifcT'>  iill' 


Lcl.Mwrf  Lt< 


Complaint  Issued  Against  J.  Klorfein 
The  Federal  Trade  Commission  has  issued  a  tor- 
mal  complaint  of  misrepresentation  and  misluandm.i;; 
against  Julius  Klortein,  New  York,  a  manuiacturer  ot 

"^'^^The  complaint  alleges  that   tlie   lesponclent   uses 

labels  on  cigars  which  he  markets  ^>7^;;i^»^- .^^^^  ^^^ 
-Havana/'  -Vuelta,-  -Abajo"  and  -(Jarcia,  eithei 
alone  or  in  connection  with  other  words.  It  is  charged 
that  the  cigars  so  labeled  are  not  nunU;  wholly  ot  i  u-^ 
ban-grown  tobacco ;  that  they  contain  little,  lyiny,  ot 
such  tobacco,  or  of  tobacco  of  the  district  ot  Vuelta 
Abaio.  The  use  of  such  terms,  under  these  ^^I'^'^l 
it  is  asserted,  misleads  the  public  into  the  belret^  that 
«ie  cigars  are  made  wholly  of  (iiban-grown  tobacco 
and  that  the  name  -(iarcia''  was  first  used  by  the  re- 

^P^^The  commission  further  alleges  that  tlie  respcnid. 
ent,  in  connection  ^^'ith  a  certain  design  or  drawing, 
registered  bv  him  as  a  trade-mark,  has  used  the  words 
-Garcia  "  ''A  Mild  Havana,"  and  others  together  with 
th#  inscription  that  the  title  was  registered  and  de- 
signed was  owned  bv  Julius  Klorfein,  and  registered 
in  the  United  States  Patent  Office.  The  c(mi])laint  al- 
leges that  the  respondent's  registered  trademark  ccm- 
sists  simplv  of  a  design  or  drawing  without  words  or 
title  whatever  in  connection  therewith,  and  claims  tliai 
the  respcmdent's  methods  an'  n(»t  only  misleading  t<> 
the  purchasing  public,  but  are  unfair  to  competitors 
n^  truthfully  advertise  and  label  X^m  ^pods. 

fHiHtnan  Surcharge  Still  on  the  Pan 
The  surcharge  now  imposed  by  the  railroads  tor 
Pullman  accommodations  is  a  m«Miace  to  economic  man- 
agement, an  incentive  to  extravagance  and  a  new  ami 
dangerous  i)recedent  in  American  ecnnomic  lite,  it  is 
declared  in  a  brief  tiled  with  the  Interstate  CV,mmerce 
(Commission  bv  D.  H.  dink,  in  behalf  of  the  Interna- 
tional Federation  of  Commercial  Travelers    Organiza- 
tions     The  commission  is  urged  to  adopt   hxammer 
Keeler's   tentative   report,    recommending   the    aboli- 
tion of  the  surcharge,  no  information  which  v^mM  nus- 
tify  any  other  action  having  l>een  developed  m  W« 
re^nt  reopening  of  the  ease,  Mr.  Clink  asserts. 

T^  Pullman  Company,  having  neither  initiated 
the  surcharge  nor  received  any  b(MK^fit  frc^  it-tiw 
ravenue  going  to  the  railroads--is  ^vdhng  o  have  t 
removed,  the  commission  is  told  m  a  briet  Med  by  the 

with  the  railr<mds  in  devising  and  carrying  ^t  a^ 
plan  which  would  provide  an^  aH^Vitional  reYnw 
needed  by  the  carrier.,  to  be  collected  as  m^of  th^ 
regular  Pullman  fares  instead  t>t  m  the  fom  of  « 
mrcharge. 


From  our  wi/a^mimbtom  Bureau  622Albee  BmiQiwG 


Growers  Suffer  Heavy  Loss  From  Disease 
Diseases  of  tobacco  cause  an  annual  loss  to  grow- 
ers of  more  than  $25,000,000,  and  their  control  ^om 
oi  the  big  problems  of  agriculture,  according  to  official 
of  the  Department  of  Agriculture,  who,  tor  a  umbei^ 
of  vears,  have  been  engaged  in  studies  ot  methods  ot 
eombating  these  diseases.  ,  .  ,    ,,      .  u    «. 

Among  the  serious  diseases  to  which  the  tobacco 
plant  is  subject  are  black  root-rot,  the  niosaic  disease, 
wild-fire,  black-fire   and  Wisconsin  leaf  spot.     These 
holvev^^^^^^  are  but  a  few  of  the  sicknesses  which  th» 
plant  suffers.  .  .    «^ 

Eradication  of  these  diseases  is  bein;?  «o«R»'l^^ 
♦he  department,  and  success  wil  not  only  mean  m  - 
lions  of  dollars  to  the  growers  of  t he  countiy  but  ^^^ 
i!.K?J^ease  our  stocks  of  tobacco,  both  tor  domestis  use 
and  export. 

Trade  Associations  Urged  to  Take  Up  Fire  Prevention 
Becommendations  that  the  various  trade  associa- 
tions throughout  the  countn-  take  up  the  question  ot 
fire  prevention  as  applicable  to  their  o^vn  particular 
industries  were  made  September  26  at  a  meeting  of 
he  NaHonal  Fire  Waste  Conncil  held  under  the  aus- 
pices of  the  United  States  Ohamber  ..f  (^.mmerce 

In  discussing  the  tire  preventio.i   work  ^vhlch  » 
now   being    prosecuted    bv    various   agencies,   it    was 
^hited  out  that   while  individual  business  concerns 
an  Im  nnt-actnrers  attempt  to  prot.-cl  their  own  plants 
,K luTtrv   as  a  whole,  ha.l  not  yet  been  approached  in 
"uc    a  manner  as  to  secure  the  eo-operation  ot  whole 
tia  es.    1    was  believed  that  mnch  effective  work  coud 
be    erfome.l  bv  trade  associations  acting  '"  ^"-"Pe'"- 
tL  \v  th  experts  from  any  one  of  the  several  tire  pre- 
vZtim,  '.rga.Hi5^ti"n«  ^vho  offer  their  ser^•.ces  with- 
out  ctiarge.  •    , 

While  fire  prevet^tton  henefita  insurance  companies 
bv  reducing  their  losses,  the  matter  has  a  national  as- 
pect in  the  cons..rvation  of  the  material  wealth  ot  the 
nmnti  V  since  propertv  burned  is  irrevocably  lost,  and 
a  "lias  a  dire'ct  llneiil  to  the  business  man  or  manu^ 
facturer.  since  insurant  rates  being  based  «P"i>  the 
fire  hazard,  the  elimination  of  hazards  results  m  a 
lowering  of  the  premium. 

Thp  «wiifcrence  also  discussed  the  question  ot  m- 
een,l^S^"aisc>n  and  will  appoint  a ^mmit^ 
to  svudv  the  mrlhods  for  dealing  with  thi>  V'^'^'f^ 
adopted  bv  DHinit,  where  all  suspicious  fires  a^^ 
ves  igatecl  immediately  and  fully.  As  a  result  ^  tf«| 
3  W  which  detectives  are  permanentlv  ass^d 
l^eniv-four  hour»  a  day,  ttie  number  c.f  incemhai> 
fires  baa  been  cut  In  two  years  from  11*  t«  tlwrt). 


November  15,  1924 


Say  You  Saw  It  in  The  ToBA.^rjo  World 


44th  year 


13 


PIVOTAL  POINTS 
By  Edgar  L.  Mills 
We  all  find  it  absolutely  necessary  to  watch  th# 
attoant  of  cash  which  we  have  in  the  bank  very  closely. 
If  we  neglected  this  precjuitinn,  we  would  soon  come 
Ut  grief.  Ft  is  iiisf  as  necessary  to  watch  the  cash 
which  is  tied  up  in  the  stockroom  and  oit  our  shelves* 
Xeglett  of  this  duty  means  dei)reciation  ami  an  un- 
iiecp.*>*aiy  tie-up  of  investment.  Xegleet  of  the  cash 
represented  by  .st<Kk,  may  mean  a  serious  business  loss, 
ereii  failuie  itself.  Keep  the  merchandise  alive  and 
healthy.  Dead  stock  is  a  menace  from  any  angle  at 
wh^  yoa  may  Imik  at  it. 

*  *    « 

Tiiere  may  ^  some  spots  where  opportunities  are 
better  than  they  are  right  where  we  are  located.  Hut 
usually,  we  can  depend  upon  it  that  success  can  to 
won  where  we  aw,  U'  we  go  ab(mt  it  with  intelligent 
thor(»ughnes8«  It  i»  a  mistake  to  stick  to  a  sinking 
ship.  Or  to  ^  on  with  a  business  if  thoro  i»  reidly 
no  prospect  for  healthy  growth  and  progress.  Biit 
before  we  make  a  change,  we  ought  to  te  certain  that 
the  fault  is  not  in  ourselves.  If  it  is,  we  will  <«rry 
It  along  with  na  wherever  we  a»y  §o. 

#  #     # 

We  cannot  expect  to  sell  our  prospects  on  any 
idea  whicJi  we  may  ha\e  to  offer,  unless  w©  are  thor- 
oughly sold  on  it  ourselves.  More  than  that,  we  must 
learn  to  present  our  message  in  its  most  telling  fonn. 
If  we  ^n  show  the  advantages  and  merits  and  worth 
of  our  proposition  and  d()  it  convincingly,  business  will 
follow  as  a  natural  consequence. 


Some  ])eoj)le  keep  so  everlastingly  busy,  that  they 
thrash  themselves  around  and  around  to  the  point  oV 
exhaustion.  Then  they  never  have  the  gumption  to 
face  the  difficult  j^roblems  of  their  own  business  and 
to  solve  these  problems  satisfactorily.  In  fact,  quite 
as  often  as  not,  they  do  not  know  that  thev  have  any 
problems  of  any  particular  character  at  all.  It  is  all 
right  to  work  hard.  Without  work,  few  of  us  will  get 
anywhere,  but  there  is  a  <litTerence  between  a  plow- 
liorae  and  a  thonmghbred.  A  plow-horse  will  accom- 
plish a  certain  amount  of  heavy  routine  work  under 
close  direction.  A  thoroughbred  represents  good  blooil, 
intelligence,  and  a  capacity  for  training  and  achieve- 
ing.  Work,  but  do  it  in  a  way  which  is  etfective  in  a 
tecwi  sense,  rather  than  m 'i^  mere  tread-mill  per- 
formance. 


"HOOK  UP^*  YOUR  BRANDS 

WITH  NEW  TRADE 

BY  P^:KlNa  ^m.  CIGARS 

m  WOODEN  BOXES 

WE  MAKE  GOOD  BOXES— TRY  US 

Windsor  O^r  Box  Co. 

WINDSOR        ^.^^^^  PENNA. 


Xovomber  15,  1924* 


14 


44th  year 


THE  TOBACCO  WORLD 


November  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


15 


♦'UNITED"  ESTABLISHES  PENSION  FUND 

Ot*  interest  to  the  entire  trade  is  the  announce- 
ment of  the  United  Cigar  {Stores  Company  ot  America 
that  on  January  1,  19J4,  they  will  establish  a  pension 
tund  as  a  memorial  to  tlie  A\  lieian  tamily.  Ever\-  em- 
ployee will  be  eligible  to  share  its  benehts : 

The  United  Shield  prints  the  following: 

"At  a  meeting  held  in  the  General  Offices  in 
New  iork  on  October  24,  1924,  ot  the  committee 
appointed  some  months  ago  b\'  l^resident  C.  A. 
VMielan  to  formulate  a  plan  under  which  a  pen- 
sion system  should  be  established  for  the  beneht 
of  all  employees  of  the  United  Cigar  Stores  Com- 
pany of  America,  action  was  taken  for  the  estab- 
lishment of  such  a  plan  and  the  committee  ap- 
pointed by  Mr.  Whelan  discharged. 

**Most  important  Avas  the  selection  of  a  Board 
of  Trustees  to  administer  the  Pension  1  und  and 
the  selection  of  an  official  name  for  the  fund,  which 
will  be  known  as  the  'M.  E.  M,  Pension  i^'mid — 
United  Cigar  Stores  Company  ot*  *\jnerica. ' 

*  *  The  name  is  a  memorial  to  the  Whelan  f  am- 
•  ily.  The  initial  M.  is  in  honor  of  Martin  Whelan, 
(father  of  the  family,  the  initial  E.  in  honor  of 
Elizabeth,  the  mother  of  the  family,  and  the  in- 
itial M.  in  honor  of  Michael,  the  oldest  brother, 
by  whom  the  younger  brothers,  John  E.,  Charles 
A.  and  George  J.  Whelan  were  put  into  the  cigar 
business. 

**A  beautiful  sentiment  is  thus  symbolized  by 
the  name  the  Pension  Eund  will  bear. 

**The  trustees  chosen  for  the  fund  were  John 
F.  Whelan,  Julius  Schwartz,  Samuel  Simons,  A.  C. 
Allen,  Dr.  M.  Monae-Lesser,  Axel  Staal,  Daniel 
J.  Keeley  of  Chicago,  J.  A.  Burns  of-  San  Fran- 
cisco, and  George  Wattley. 

**At  a  meeting  of  the  trustees  held  October 
28th,  Mr.  Whelan  was  elected  chairman,  Mr.  Allen 
vice-chairman,  Mr.  Wattley  treasurer,  Mr.  Staal 
secretary  and  Dr.  Monae-Lesser  medical  director. 
Announcement  was  made  that  the  Pension  Plan 
wUl  go  into  effect  on  January  1st,  1925,  in  ad- 
vance of  which  date  all  details  as  to  its  functions 
will  l)e  made  known  to  all  employees  of  the  Com- 
l)any.  This  will  give  information  of  how  jieii- 
sions  will  be  paid,  who  will  be  eligible  for  them 
and  the  amowitB  jt^aWe  uwter  the  optratiiMi  oX 
the  plan. 

* '  Of  chief  interest  at  the  present  time  is  that 
beginning  January  1st  next,  the  ^l.  E.  M.  Pension 
Fund  will  be  in  actual  operation  and  under  it 
every  employee  will  be  eligible  to  share  its  Ix'iie- 
fits. 

^'This  plan  will  necessarily  supplant  the  ex- 
isting plan  of  the  Company  which  in  the  mean- 
time has  been  resorted  to  in  order  to  take  care  of 
its  employees  as  advanced  age  or  other  necessi- 
ties required. 

''The  estaHishment  of  the  M.  E.  M.  Pension 
Fund  represents  a  step  forward,  long  anticipated 
aM  now  fulfilled,  which  is  of  imme(liate  concern 
to  every  present  and  every  future  employee  and 
to  toeir  families  as  well." 

JULIUS  MARQUESEE  IN  EUROPE 
Julius  ^larquesee,  of  the  leaf  tobacco  firm  of 
Julius  Marquesee  &  Son,  of  New  York  City,  sailed  for 
Europe  on  November  1st,  together  with  Hubert  A. 
Kramer,  office  manager  of  the  firm.  They  will  give  the 
European  market  the  on«-ov«r. 


PIVOTAL  POINTS 

It  i^ays  to  \n}  thorough  and  exact.  A  lot  of  people 
are  satisfied  with  slipshot  methods.  These  are  uiisat- 
istactoi  V  in  everv  sense.  Tiiev  lower  the  standards  of 
I  lie  woiker  and  they  hamper  results.  Play  the  game 
so  as  to  be  the  peer  of  any  man  in  it. 

«:  #  # 

Yesterday  is  gone.  It  has  a  double  value,  how- 
ever, to  us  today,  if  it  was  well-spent  and  its  work 
well  done.  It  has  given  us  a  good  foundation  for  to- 
day. The  exi)erience  of  yesterday  is  valuable  also  in 
helping  us  to  know  what  to  do,  or  not  to  do  in  the  pres- 
t'ul.  'tomorrow  is  something  \\e  hope  for,  but  cannot 
be  sure  of.  However,  we  must  plan  for  it,  for  whether 
wo  will  or  not,  it  is  a  promissory  note,  all  of  us  must 
meet  somehow  and  somewhere.  This  means  that  to- 
ilav  is  what  we  must  concern  ourselves  with  most.  If 
yesterday  was  properly  lived,  today  can  be  made  what 
ii  should  be.  And  if  we  live  today  as  we  ought,  we 
will  have  no  reas<m  to  worry  about  tomorrow.  Today 
has  a  big  cash  value — if  we  take  advantage  of  it.  It 
has  a  tremendous  value  in  futures  also. 


# 


Someone  has  said  that  '*Time  is  but  the  stuff  of 
which  delays  are  made.**  That  depends  upon  the 
workeR  Time  is  the  stulT  als<j,  of  which  success  and 
JiappiiR'ss  and  prosperity  are  builded.  We  are  all 
yiven  the  same  number  of  hours  in  the  dav — no  more 
— no  less,  it  is  up  to  us  to  show  what  we  can  do  with 
tliein.  The  results  fix  the  record  as  to  what  kind  of 
workers   we   are.     Let's  go  I 


DENOUNCES  "HIDDEN  DEMONSTRATORS  ' 
A  canvass  of  the  members  of  the  American  Fair 
Trade  League,  rei)resenting  a  great  variety  of  indus- 
tries aiul  located  in  almost  every  state  of  the  United 
States,  has  revealed  unanimous  opposition  to  the  prac- 
tice of  using  so-calleil  "hidden  demonstrators."  This 
inactire,  as  defined  hy  Kdmoiid  A.  Whittier,  secretary- 
lieasurer  of  the  league  in  his  iiujuiry,  involves  the 
payment  by  manufat  turers  to  retailers'  salespeojile  of 
suli^sidies  for  their  services  in  pushing  the  manufac- 
tiiicr's  merchandise,  these  subsiihes  l;eing  paul  tjirough 
and  with  the  knowk'dge  of  tlu'  emphjyer,  who  is  en- 
abled thereby  to  ie<hui'  his  own  payroll,  and  without 
tlie  knowledge  of  the  retail  purchaser. 

An  the  result  of  reeont  investigation  Mr.  Whit- 
tier ile^'lares  that  the  chief  offenders  among  retail 
merrhants  in  this  particular  are  the  "notorious  ])red- 
atoiy  price  cutteis  of  the  count ly  who  seek  to  profit 
l)y  ijie  prostitution  nf  their  own  clerks  a^  'hidden  dem- 
onstrators' and  force  this  systeni  upon  unwilling  man- 
ufacturers.** 

"The  tt8e  of  hidden  flenjonstrators  thus  works  a 
<h)uble  injury  also  to  the  (»»nsiimer,  l^eause  the  price 
(iitting  ban<lits  p^t  a  higher  price  for  articles  jmslied 
liy  these  denjonstrators  as  a  part  of  their  clerks' 
wages.  This  fact  pttnctures  the  pretense  that  the  jirice 
(Utter  renders  a  service  to  the  consumen 


••BILLY**  CATLIN  DIES 

AVilliam  Catlin,  known  to  the  trade  as  *' Billy," 
passed  away  at  his  homo  on  October  29th,  For  many 
years  Billy  covered  the  South  for  %  J,  Dunn  &  Uom- 
panv,  but  had  not  l>een  verv  active  for  several  vears 
on  aiK»ount  of  ill  health. 

He  was  a  brother  of  Mm  Samud  P^cy. 


Business  Bu 

By  a  Trained  Business  Man  Atm- 


t^>^ 


ER 

WRITTEN  ESPECIALLY  FOR    THE  TOB«CCO  WORLD   8rA.ep1 


Atl.  WKWTS  MSlllVtD 


S-MOLh  M  «niil,.  as  1  road  the  pages  of  Thk 
ioBAcc)  WoBLD,  wheioiu  it  Stated  that  tlie  de- 
mand   tor   cigars    was    increasing   most    eu- 
couraginglv. 
Somehow  it  al'ways  rubs  my  fur  the  wrong  wav 

ntTem-m      t  f'"'"-'    ''^^'•"«*^'''    P>-Perous-look  «k 
gentleman    smoking    a    cigarette.    The   same  feelinS 

omes  mer  me-and  I'll  wager  a  nickel  over  vou^oo-. 

nJicn       see  a  pretty,  modest-looking  girl  wearino   ., 

pan;  ot  galoshes,  sloppily  unbuttonc^Tl.rit  don't  look 

Mong  key  ..f  a  piano,  or  wearng  a  loud  neckticT  tli  I 
<lisliaimonizes  with  the  shirt.  ntcKric  tli.it 

They  all  liaxe  a  right  to  do  it,  of  course,  but  ail 
fse  things    hrow  sand  in  the  beaHngs  of  our  io v  of 
life  and  our  harmoiiv  of  existence 

American  men  should  smoke  men's  smokes  Tliev 
^h..uld  smoke  cigars.  There  is  .lignitv  in  a  ci.^,r  •md 
upl,  ;,  an.l  satisfaction,  aii.l  harmonv-w  ih  thL  eUn'  i 
vermes.    A  cigar  is  a  six-cylinder  Packard 

.  i.et  u.s  encourage  the  men  to  be  real  men,  oven  in 
th.Mr   smoking,   and   smoke   something  worthv   of  a 

?^."   eaHl'i'.  """-*'"■  ""'''^•^'    '•^'"'^'  "'"'   tread.s   this 

^     ^     tti 

I  <loii  '1  believe  you  «!*  afflicle.l  with  it,  though  it 

•elle..'.'      v''  ;■'"""'"!'  ,""""■"*•  ^'«P^'<'i"ll.v  With  vounw 
Iflle  s.     And  8o  subtl..  an.l  insidious  is  ft  that  thev 

i;l:r"a,i  '?■  'r"'"" «"'  '"■  ^*  "''''"••'*  ti.em  think 

t  ooked.    at!e(ts    their   power   to    pioperlv    appraise 
hings   perturbs  tl.eir  nu.n,,.]  eyesigh,  !,n,|-giveit    -m 
mental  strabismus. 

1  don't  know  what  bi.i.   „ame  the  doctors  ^^iv,.  ji 
but  we  crnde  and  i-norant  fellers  call  it  the  Bi^Jiead 
Oo.h!    ilmv  many  bri.^ht,  smart   promising  felle,^  it 
has  rumed      JFow  many  dazzling-  careers  it  lias  nippJd 
n    he  bud!    How  many  proud,  talented  and  ambitious 
}oung  men  it  has  cast  down  fr(»m  hi^h  ptnlestals 
15eware  of  it,  my  ^uod  and  earnest  vouni»-  friJnd 
lou  can  tell  its  symptoms  if  you  wi'll  watch  out  ' 
U  lien  you  think  you  are  the  yellowest  sunHower 
m    he  garden,  that's  a  symptom.    When  vou  tell  v.mr- 
sM  that  you're  a  wc.nder,  that'll  a  bad  svmpt(mi.  When 
yoo  whisper  i)assi(,nately  in  your  ear  that   the  Ikish 
couldn't   get  along  without  you,   that's  a  dangerous 
symptom— and  the  boss  may  hand  vou  vour  hat 

\\ork,  study,  develop  yourself,  make  monev 
^^ave  It,  and  pray  the  Great  Captain  to  keep  vxlu 
mmlest,  to  preserve  yon  from  becoming  self-cente^-ed 
mid  guard  you  afainst  that  de^troAlng  maladv-the 
i»ig  Head. 


In  my  humble  way  I've  be-u  trving  to  help  the 

ciei-k— the   inside   salesman— tight   the   grim  business 

Jattle,  and  climb  up  the  steep  ladder  of  success.    And 

J  ve  succeeded— that  is,  about  one-thousandth  part  as 

much  as  I  would  have  liked. 

Nevertheless  quite  a  number  of  thankful  and  ap- 
preciative letters  have  come  to  me  stating  that  tht^ 
A-riters  are  a«lvancing,  owing  to  the  pointers  and  sug- 
gestions they  received  from  Vours  TrnW. 

But  It  now  looks  as  though  tlie  clerks— the  ani- 
Ditious  clerks— are  at  last  coming  into  their  own.  The 
world  is  beginning  to  appreciate  them.  To  praise 
them  instead  of  to  knock.  To  hand  them  bouquets  in- 
stead ot  bricks. 

Competition  is  causing  the  change. 

Competition  is  ever  growing  keener.  The  mak- 
ing ot  goods  was  tormerly  considered  the  most  dilTi- 
cult  process  m  business.  Xow  the  selling  is  so  consid- 
ered, the  presidents  of  vast  industries,  and  small  hi- 
tlustries  also,  are  devoting  their  energies  to  the  selling 

Ihey  are  now  recognizing  the  fact  that  the  retail- 
ers are  he  most  valuable  factors  in  their  business- 
tie  retailers  and  their  clerks-and  thev  are  seein«-  that 

n!f  diffi  " h"  K*f  ^^'^^''.^"^"^^^^^  "-ture,  which  is  Subtle 
and  difficult  ^vhlcll  reipures  greater  skill  than  nierelv 
teeding  materials  into  machines  * 

B©  hopeful,  therefore,  Frieml  Clerk,  Fnend  Re- 
ader. \  our  <lay  is  coming.  But,  dwt't  fail  to  prepare 
for  it,  by  selt-improvenienl.  i      i  *»  »^ 


^     ^     ^ 

I've  ^a  reading  the  predlcticms  of  the  bio  uns-- 
liy  men  who  are  at  the  head  of  workl-tradi  g  indt,.- 

^oS'the^ittr  f'T^T''^  ''^^'  ^-'*  -^^''" 

«Mw  over  tlie  i  ttle  clouds  and  mists  .,f  todav. 

Iliey  speak  words  of  eonfideuce,  cheei-'ton*  imri 
encouragement.  "    '  *•""*'*»  '^»  >aa 

Tlu^v_  say  thai  the  fundamentals  of  business  are 
«ou.Kl(  that  our  business  fouialations  are  sui  k  do^ 
tlMongh  the  .saiuls  to  the  soli.l   rocks ;  t^.m.oS 

umers  may  cmise  little  back  currents  of  si  ort^^^^^^^^^^^^^ 

.««,  but  that  the  jn-eat  and  ever-llowi„g  tid  "  f     wT 

.u>^s  «  bearing  business  on  its  broad  bo'^om  to  1.;^ 

Their  eyes  pierce  tlie  nusts  alK)ve  the  oceans  „m\ 
I  ey  see  the  ol,l  world  in  their  vi«ion.    l^e^d"  vorW 
which  has  been  our  great,.st  eu«to,,,er      4,u   \v       1' 

\vork"^Vl  '•Si'""*'-  *"  '^'  »"""'<•  '^-  of  •  i'eaiefS 
•      •.    V  ^u  ^%  •*?"""""?  to  t«ke  notice     I,  is  ,,,.r.T..^ 
ing  Its  limbs  for  action.  stu-tch- 


(Contmued  on  Page  is) 


16 


44th  year 


THE  TOBACCO  WORLD 


November  15,  1924 


November  15,  1924 


Detroit  News 


Say  You  Saw  It  in  The  Tobacco  World 


(Continued  From  Page  9) 
BoyaP'  and  '^Pastora'*  Avenues,  showing-  the  drunken 
sport  hanging  on  for  support,  mth  a  bottle  of  courage 
in  his  hand.  "With  apologies  to  Jack  Murphy,  but 
the  sport  had  Jack's  name  on  the  lapel  of  his  coat. 
Bill  Felner,  manager  and  buyer  of  the  cigar  depart- 
ment, is  ever  on  the  alert  to  bring  customers  in  Ins 
stores,  so  many  attractive  window  displays  are  ar- 
ranged from  time  to  time  according  to  his  ideas. 

The  maiiv  friends  of  Charles  Coombs,  secietaTy 
and  treasurer  of  the  Central  Cigar  Company,  who  is 
confined  at  the  Providence  Hospital,  are  glad  to  hear 
of  his  convalescence  and  hope  to  see  liim  on  the  job 

asrain  soon.  ^^  ^. 

Leo  F  Weiss,  of  the  Martinez  Havana  Company, 
New  York,  N.  Y.,  manufacturers  of  ''La  Flor  De  Luis 
Martinez"  cigars,  worked  the  trade  here  a  lew  days 
ago  and  reported  business  as  being  very  satistactory. 
"     Sam  Adler,  w^estern  representative  of  E.  I  opper 
&  Companv,  New  York,  N.  Y.,  spent  hist  week  here  in 
the  interest  of  his  brands,  which  enjoy  a  big  sale  on 
this  market.    The  Howes-Shoemaker  (V)mpaiiy  are  the 
local  distributors  for  the  ** Popper's  Ace"  and  '^Pop- 
per's  Eight  Center,"  and  the  Watkins  Cigar  Stores 
Company    are    the    headquarters    for    the    "Ottma 
brand.    While  here  Sam  put  in  some  good  work  with 
his  distributors'  salesmen,  and  found  a  splendid  dis- 
tribution on  his  brands.  ,,>,,,        n-      . 
Fred    Charles,    representing    the    ( harles    tigai 
Companv,  York,  Pa.,  makers  of  the  famous  ''^lohawk 
Chief"  cigars,  gave  us  the  once-over  last  week.    J^  red 
reported  business   as  being  very  good  all  over  tbe 

territory  covered  this  trip.  ^  ,,   „    , .       c  ^^^ 

T  K  Conway,  representing  C.  P>.  Perkins  &  Com- 
pany,  Boston,  Mass.,  called  on  the  leading  retailed  ftud 

clubs  here  last  week.  ^  ,      i  •     ^u^ 

Will  H.  Cole,  who  operates  the  cigar  stand  in  the 
Marquette  Building,  reports  business  as  being  very 
ffood  vnih  him.  Will  is  assisted  in  business  by  his 
brother  Vic,  and  they  are  known  as  the  Cole  Brothers; 
not  Cold,  far  be  from  it,  it  should  l>e  the  Jolly  Cole 
Brothers,  they  have  a  smile  and  an  order  tor  all  tne 
bovs.  While  Will  is  slight  of  build,  Vic  is  of  the  robust 
type,  and  they  have  hmn  dh^^te^ed  Panatella  and  t  o- 

rona,  respectively.  „    -r^ 

The  manv  friends  of  John  P.  Hemmeter,  presi- 
dent of  the  Hemmeter  Cigar  Company,  regret  to  learn 
of  the  death  of  his  daughter,  Mrs.  Winifred  G.  Sher- 
man, age  twenty-eight,  on  Wednesday,  November  5th. 
We  extend  to  the  bereaved  family  our  hearttelt  sym- 
pathy in  their  great  sorrow.  „  „     .,  i 

J.  H.  Weller,  of  Arguelles  Lopez  &  Brother,  mak- 
ers of  **Tadoma''  Havana  cigars,  Tampa,  Fla.,  was 
in  our  midst  last  week  checking  ttp  W)nditions  and 
booking  some  fine  orders  for  holiday  business 

Mr.  Hargraft,  Sr.,  of  Hargraft  &  Sons,  Chicago, 
HI.,  manufacturers  and  distributors  of  Chiirchi  1 
Downs  Cigarettes,"  -Ben  Wade  Pipes,*;  and  Hud- 
son's Bay"  tobacco,  was  vnih  us  for  a  few  days  last 
week  looking  over  iwnditions. 

Very  trdy  yours, 


Business  Building 


44th  year 


17 


{Continued  from  Page  15) 
And  these  mere  stirrings  have  sent  thrills  through 
manv  of  our  industries.  They  sense  the  coming  de- 
m  u  I  and  are  responding  to  it.  Business  %vdl  be 
"  ^ood  "  ItViU  gather  volume  and  strength,  and  l.tt 
us  all  to  higher  heights  of  living  and  prosperity. 

CJJ    03    Cj] 

What  woulil  vou  do !  „       •  .     „ 

1  know  a  young  fellow,  proprietor  o   a  cigar  store 
Whom  1  value  highly  as  one  of  my  good  triends.    He  is 
r  g^od   feUow,    he   has    brains,  he  is  industrious,  a 
worker  well  liked,  and  all  that. 

These  qualities  should  cause  him  to  build  up  a 
Hro-e  and  profitable  business,  but  he  has  two  faults 
is  stand  in  the  way,  and  which  will  prevent  him 
from  building  a  larger  business  than  ^^f/^^;;^;^  |^!;_^^, 
If  he  would  only  see  those  faults,  and  correct 
them,  he  would  amount  to  something. 

I  have  hinted  them  to  him  a  hundred  times,  but 
h#  won't  take  the  hint.  The  other  day  1  had  a  long 
^d^arnest  talk  with  him.  Put  it  point  blank  at  km^ 
Told  him  how  they  were  injuring  him.  ..  -i   x 

Instead  of  thanldng  me  he  quarrelled,  ba  d  1 
was  iealous  and  that  1  hael  a  dozen  more  taults  than 
he  And  so,  after  smoothing  over  the  hurt  I  had  made 
I  left  liim  despondently. 

I  know  vou  have  no  faults,  kind  reader,  and  if  you 
had  I  would  put  on  an  annor  of  tempered  steel  betore 
telling  vou  of  them.  But  if  you  have  a  famt  suspicion 
that  vou  possiblv  have  a  little  hint  of  a  tault,  let  me 
ask  vou  to  watch  for  it,  find  it,  correct  it,  and  put  a 
virtue  in  its  place.  Eveiy  one  has  faults-except  al- 
wavs  vou  and  me— and  the  great  business  ot  lite  is  to 
ascertain  them,  cast  them  out  and  replace  them  with 
mei^a.    Tims  ^  thus  only  do  we  succeed. 

■  < 

NATIONAL  FACTORY  NUMBER  NOT  FAVORED 

Washington,  D.  C. 
Provision  of  a  **nationaP'  number  for  manufac- 
turers having  more  than  one  factoiy,  in  lieu  of  a  sepa- 
rate number  for  each  factor>-,  as  at  present,  as  advo- 
cated last  month  by  the  York  County  Cigar  Maiiutac- 
turers'  Association,  would  not  at  this  time  meet  with 
ihe  approval  of  the  Government,  it  is  learned  at  the 
Bureau  of  Internal  Revenue. 

This  question  is  one  of  long  standing,  rt^  ITOS 
pointed  out  bv  officials  of  the  bureau,  but  the  Cxovern- 
ment  has  never  felt  that  the  change  suggestexl  wouW 
hP  advisable.  The  matter  was  recently  broached  by  a 
cigar  box  manufacturer,  who  was  adyisecl  to  that  eij 
feet,  Vmt  has  not  apparently  been  seriously  raised  m 
the  cigar  manufacturers.  .»    j.    „  j. 

At  the  present  time  it  is  felt  necessary  that  each 
factor\'  be  given  a  separate  number,  regardless  ot  tlic 
fact  tiiat  it  mav  be  one  of  several  factories  operateii 
^  one  owner.  This  is  done  in  order  that  the  product 
of  each  factorv  mav  be  identified,  and  it  is  felt  thftt 
this  factory  identification  should  be  ^p^t^^^V^f;  ,  ^.^,, 
As  the  matter  stands  now,  it  is  intimated,  bureau 
officials  would  strenuously  oppose  any  attempt  Jt 
amend  the  law  or  regulations  so  as  to  T?^«vide  f or  na^ 
tional  numbers  for  manufacturers  having  more  tnan 
one  factory.  ChU 


MELACHRINO  cigarettes 
are  made  from  the 
choicest  and  most  carefully 
selected  Turkish  tobaccos 
grown,  and  because  of  their 
superb  and  unchanging 
quality,  they  have  had  no 
rival  for  forty-three  years. 

ORIGINAL 

MELACHRINO 

''The  One  Cigarette  Sold  the  World  Over'' 


"LIVE  NEWS  FROM  THE  PHILIPPINES'* 

Philippine's  Trade  With  United  States  65  Per  Cent,  of 

Total 

PI   r   "^^^'*'  .States   enjoys   the  largest   percentage  of 
1  liJlippme   toreigii  commerce,   reaching  ()5  per  cent, 
ot  the  total  trade  of  the  Islands  in  19l>;j,  as  against 
only  J.Uh)  2)er  cent,  in  im)  and  i:j  per  cent,  at  the 
close  ot   the  Spanish   regime,  according  to   Fidel    V 
Keyes,  director  of  the  Bureau  of  Commerce  and  In- 
dustry.   The  most  substantial  increase  in  the  Islaiurs 
importation  from  the  Tnited  States  was  in  agricul- 
tural   machinery,    particularly    in    tractors    and    rice 
thiesJieis,   hullers  and  cleaners.     American   automo- 
tiles  are  supreme  in  the  Philippines.    The  number  of 
motor  cars  now  in   the  Islands  that  were  manufac- 
iured  m  countries  other  than  the    United   States  in 
almost  negli.nible.     The  increase  of  road  mileage   the 
gnmih  in  the  numlier  and  size  of  truck  lines  m  the 
Islands  and  the  increasing  volume  of  domestic  com- 
merce Avill  undoubtedly  accelerate  the  expansion  of  the 
thaLyj^nio  market  fpi*  Janericaii  manufactures. 


ties  ot  the  lair  as  a  medium  through  which  the  Philip- 
pine buyers  may  be  interested.  Further  information 
regarding  this  fair  will  be  supplied  to  interested  par- 
;if?,."l^V^^  '^PPli^«tion  in  person  to  the  office  of  the 
XJulippme  (iovernment  Commercial  Agent.  37  Broad- 
way, r^ew  lork  Cit  v. 


Governor-General  Predicts  Prosperous  Business  This  Year 

and  Next 
Kecent  statements  from  the  office  of  the  Governor- 
Genera  point  that  1924  will  be  a  prosperous  vear, 
\Nluie  the  year  lollowmg  may  even  surpass  the  most 
optimistic  exi)ecta,tioiis  in  economic  activitv  **The 
leviiiue  collections  of  the  insular  govenmienV  and  the 
local  government  are  steadily  gro^ring  and  are  in  ex- 
c^sot  estimates  of  government  officials.  Besides,  the 
prodiiction  ^  the  «^«t  important  commodities  is  in- 
creasing/*  '^o  xo  m 


Carnival  to  be  Best  Ever  Held 
he  pros])octs  for  the  most  successful  carnival  in 
the  history  of  the  Philiiipines  are  bright,  according  to 
Director  Lm  of  tke  Philippine  Carnival  Association, 
who  returned  to  the  Philippines  from  two  months' 
-^P.  "^  <^'lii"a  and  Japan  in  cwnnection  with  wrnival 
Hftairs.  Merchants  foreign  and  native  in  1^^  Japan 
juul  C  hma  have  indicated  their  willingness  to  send  m- 
liibits  to  the  industrial  and  commercial  display,  a  fair 
that  IS  held  in  conjunction  with  the  carnival.  '  I'arties 
111  this  country  interested  in  developing  their  trade  in 
ilie  Philippines  as  well  as  those  contemplating  to  break 
into  that  market  should  avail  themselves  witJi  facili- 


Tobacco  ProductidW  Sreakingr  Ten  Years'  Record 
According  to  the  Bureau  of  Commerce  and  In- 
dnstrj^  tobacco  production  in  Cagavan  Vallev  this 
y^r  18  Uie  heaviest  since  191(i  and  buving  aiS  ma  ^ 
ketmg  of  crops  during  the  present  seasof  1ms  Cn 
the  most  active  since  lM-0.  It  is  reported  that  alre^v 
wo  co-operative  marketing  associations  in  ^^ 
bawo  region  m  Cagavan  Valley  have  been  incort^t^ 
wWe  fonr  more  are  still  in  tlie  process  IT^gZml 

Sales  Tax  Likely  to  Remain  as  is 
The  lack  of  sukstitute  tax  wliidi  could  raise  in 

40«).000  pesos  in  the  next  year's  appropriation  wH 
htely  torce  the  Logn.Iature  to  decide  ou  its  exteLiou 
until  December,  1925.  exieusiou 


18 


44tli  year 


Say  You  Saw  It  in  The  Tobacco  World 


November  15,  11)24 


BUYERS'  GUIDE 


CIGAR  CASES 


SUPPLIES 


THE  LOUDON  CIGAR  CASE 

Increase  your  turnovei  with  perfect  100' <  display  and 
cut  the  coil  oJ  selling  and  serving  cigars  m  h*'»|}J 
handling  cigars  the  modern  way- the  LOUUUIN 
way.  Ask  your  cigar  jobber  or  write  us  tor  coin; 
plete  descriptive  folder  * '  At  Last  a  Real  Cigar  Case. 

Loudon  Mfg.  Co.      Grand  Rapids,  Mich. 


PAPER  BAGS. 
Weatherproof  Paper  Bags  will  protect  your  Scrap 
and    Fine   Cut    Tobacco   and   keep    it  fresh    and 

sweet 

Exclusive  Manufacturers  of  Bags  for  this  Indus- 
try   for   the    past   twenty-five   years.    Write    for  1 
Samples. 

THE   WESTERN  PAPER   GOODS  CO., 
Third  and  Lock  Streets,  Cincinnati,  Ohio. 


CIGAR  BOXES 


. «»  U.X.NCTON    •- BwacKwrnuw-      csT..t..Hto  .tr*. 

637-641  EASTirVST. 

NEW  VONSC- 


F.  BRECHT'S  SONS 

CIGAR  BOXES 

109  N.  Orianna  Street 
PHILADELPHIA,  PA. 


Monroe  Jarrett  Sons 
WOODEN  CIGAR  BOXES 
TRADE    JARSO    MARK 

Randolph  and  Jefferson  Streets 
Philadelphia,  Pa. 


Tobacco  Merchaarts'  Association 
Registration  Bureau,  new  yom:  city 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certi5cate, 


$5.00 
1.00 


t.W 


Note  A-An  allowance  of  $2  will  be  made  to  member,  of  the  Tobacco  Mer- 
thants'  Association  on  each  registration. 

ig^'ijfn'b"  l^rde^'/n-drr-a^dffl^Urch^teir^^n-    ($1.00)   will  fct 
Sdef^  every  ^en  (10)  additiowU  titte*  necessartU  r^RWlM. 


REGISTRATIONS 
CONGRATULATION  :-43,972.      For    cigars,    cigarettes    and    to- 
bacco.    September  .^0.  1924.     Wm.  H.  Hundenthal.  .Syracuse.  .V  \ . 
HAV-A-BROWN:— 43,973.     For  cigars.     (Jctobcr  23,    1V24.     lier* 

bert    L.   Smith.    Windsor,    Pa.  ^       ,        ^,    ta^A     «.r 

HAVE-A-BROWN:— 43,974.     For  cigars.     October  23,  19i4.    Her- 
bert L.  Smith.  W  in(l>or.  Fa.  r^  .  i        n    iqm 
HAV-A-BROWN  CIGAR:— 43,975.    For  cigars.     October  -3,  19-4. 

Herbert    L.   Smith,    Windsor.    Fa.  ^  .  r^       i         « 

HAVE-A-BROWN     CIGAR:— 43,976.     For    cigars.      October    M, 

1924.     Herbert  L.  Smith,  W  indsor.   Fa. 
••810":— 43,978.      I'or    all    tobacco    products.     November    0,     iv-*. 
Vocum   I'.ro.v.  Reading.  Pa.  .,        .»      ,  i 

GARMENT  CENTER  SPECIALS:— 43,979.    I  or  all  tobacco  prod- 
ucts.    November    10,    1924.     Moehle   Utho.   Co.,   Inc.,    Brooklyn, 

ALL-IN-ONE:— 43,98a  ^r  cigarettes  only.  Kovember  5,  1924. 
Levon  Berberian,  I'rovidence.  R,  L  ^  ^      .        -». 

B— .THIS  (B)  DONT  STING:— 43,965.  For  cigars.  October  24, 
1924  F.rucker  &  Boghien,  \uc.,  Fhiladelphia.  Fa  (TYade-mark 
•*jr'   originally   registered   by   registrant  Ott   May  2l«   liW.) 

TRINITY  MIXTURE:— 43,966.  For  smoking  tobacco.  October 
^8    1924     John  W.  Surbrng.  Inc.,  New  York.  X.  Y. 

WILLIAM  ALLEN:— 43,967.  For  all  tobacco  products,  October 
^8    1924.     Moehle  J-itlio.  Co.,  IttC.,  Brooklyn,  N,  Y. 

T<5hN  SHERMAN:— 43,968.  For  all  tobacco  products.  Septem- 
ber 30.  1924.     Moehle  Litho.  (^o.,  Inc.,  Brooklyn,  X.  Y. 

EL  TREBOW:— 43,969.  For  all  tobacco  products.  September  .^0, 
1924      Moehle   Litho.  Co.,  IM.,   Brooklyn,  N.  Y. 

JAMES  B.  FORGAN:— 43,970.  For  all  tobacco  products.  October 
30.  1924.     Moehle  Litho.  Co..  Inc.,  Brooklyn,  X.  Y. 

STATE  LINE:— 43,963.  For  cigars  only.  October  25,  1924.  L.  M. 
Haynie.  Xew  Orleans,  La. 

GOLDEN  AVALANCHE:— 43,964»  For  all  tobacco  products.  Oc- 
tober 25,  i924    Cavalla  Tobacco  Co.,  Milwaukee,  W  is. 


RE-REGISTRATION 
FLORIDA     QUEEN:— 43,960.     For     cigars.     October     21.     1924. 
American  Litho.  Co.,  Xew  York.  X.  Y.    (Originally  registered  by 
their  predecessors.  Geo.  S.  Harris  &  Sons.  Philadelphia,  if%^  X* 
vember  22.  1895.)  

TRANSFERS 

HAVANA  BROWN:— 14,646  (Trade-Mark  Record).  For  cigars. 
Registered  March  13,  1895,  by  Geo.  Schlegel,  Xew  Wk.  \.  N. 
Through  mesne  transfers  acquired  by  iL  M.  Kreh,  Fhdadelplna, 
Pa.,  and  re-transferred  to  Herbert  L.  Smith,  W  idsor,  m^  A^n 
93    1923 

MISS  NANCY:— 5533  (Trade-Mark  Record).  For  c^rs.  Regitf 
tered  January  8.  1889.  by  Geo.  S.  Harris  &  Sons.  Fhtladelphm, 
Fa  Transferred  bv  American  Litho.  Co.,  Xew  ^  ork,  X.  \ ..  suc- 
cessors to  Geo.  S.  Harris  &  Sons,  to  Geo.  Schlegel,  Inc.,  Xew 
York,  X.  Y.,  Xovember  7,  1924.  ^     '\  , 

VALMONT:— 20,897  (U.  S.  Tobacco  Journal).     For  cigar>.    Regii* 
tered  February  5.  1899,  by  J.  A.  Rigby,  Mansfield,  Ohio.   Tbrouufn 
mesne  transfers  acquired  by  Pasbach-Yoice  Litho.  Co..  Inc.,  Brook- 
lyn,   X.    Y..   and   re-transferred   to    Dingman.    V^an    Dyke   A   G$^ 
^n   Francisco,   Cal.,  October  3,   1924. 

O.  J.  BROWN  WILL  JOIN  AMERICAN 
According  to  rt^port.s,  0.  J.  Brown,  president  of 
the  J.  B.  Moos  Company,  of  Cincinnati,  Ohio,  will  join 
tho  American  Cigar  Com^ny  in  an  othciai  capacity  in 
the  near  future. 

It  is  also  reported  that  the  J.  B.  Moos  Company 
contemplates  discontinuing  the  johbing  ^  cigarettes 
and  tobacco  after  the  tirst  of  the  new  year. 


FRIEDER  BUYS  REYNALDO  LABEL 
Awording  to  advices  from  Cincinnati,  8.  Frieder  & 
Sons,  of  that  city,  have  i)urchased  the  good  will  and 
title  ''Revnaldo'*'  from  the  receiver  of  the  ReynaUlo 
Cigar  Company,  Reading.  S.  Frieder  &  Sons  expect 
to  manufacture  the  "Reynaldo''  cigar  in  the  near  fu- 
ture. 

VAL  ANTUONO  IN  NEW  YORK 
Val  M.  Antuono,  well-known  cigar  manufacturer, 
of  Tampa,  Fla.,  is  in  Xew  York  City  on  a  short  l)usine»^ 
trip. 

TRIES  CIGAR  AND  PIPE  AT  THE  SAME  TIME 

Wilmington,  Xovember  10, 
Police  today  arrested  Harry  Mantell,  of  New  York, 
and  held  him  for  observation,  when  he  was  obsei-vetl 
patrolling  the  lobby  of  the  Hotel  duPont  smoking  i« 
pipe  and  a  cigar  at  tbe  iftSie  titte. 


CIGAR  BOXES 


Dependable  service— Quality  packages— to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

APOMA  ^OODEN  package    is    the    retainer    of 
AKOMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co 
24  Vine  St., 
DESHLER,  OHIO. 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAR     PASBACM.P 


RCS. 


J.A.VOICE.SCCV.    aCENUMANAOEH 


^^LITHOGRAPHING  CO. iNc!^ 

^RT  |lTKI@©IEiS.PKIIS]^S 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

0GARLABEL5- CI  GAR  BANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


W  YORK 


The  Standards  of  America 

Lorillard's  Snuff,  :  Est.  1760 
Rail  RoadMills  Snuff,  Est.  1825 
Gail  &  Ax*8  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINM. 

ffaecoBo»s—Kappees  —  High  Toasts 
Strong.  Salt.  SWeet  and  Plain  Scotchs 

MANUFACTURED    BY 

GEORGE  W.  HELME  CO.,  Ill  Fifth  Ave.,  New  Ytrl 


Hey  wood,  Strasser  &  Voigt  litho.  Co. 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  III. 


Cigar  Labels,  'Bands  and  Trimmings 
of  Highest  Stuality 


Perfect  Lithography 


Amer  icanB^  SUDPjy  Co- 


8309  Russell  Street 


Corner  of  Gratiot  Street 


Detroit,  Mich. 


Exclusivo  Selling  A6^ents  For 

THE  CALVERT  LITHOGRAPHING  CO. 


'SISCE  1870 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 


257-265  W.  17th  St. 


New  York  City 


Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


uprb^- 


Safeguarding    Quality  i 


! 


THE  SPANISH  CEDAR  BOX  protects 
Cigars  as  no  other  Container  possibly 


can. 


After  most  extensive  efforts  to  find  a 
substitute  for  SPANISH  CEDAR,  the 
best  ones  devised  are  no  better  than 
the  worst.  Only  GENUINE  SPANISH 
CEDAR  can  give  genuine  satisfaction. 

The  SPANISH  CEDAR  CIGAR  BOX 
is  as  essential  to  Good  Cigars  as  Good 
Tobacco. 

To  insure  "100%  RESULTS",  use 

GENUINE  SPANISH  CEDAR  CIGAR  BOXES 


^      After  all       ,    ^ 

nothing  satisfies  Itke- 

a  food  ci^9r 


% 


DECEMBER  1,  1924 


w 


t.!BRARY 

REC&lVEO 


/  •• 


DEC  'i     1924     -f-^ 


cuHun, 


""'"""""""'"""WTTi 


USE  SPANISH  CEDAR  BOXES 
TO: 

Enrich  the  Natural  Tobacco  Aroma! 
Develope  well  rounded,  mellow  Bouquet! 
Contribute  to  rich,  full,  Cigar  Fragrance! 
Protect  Quality  and  Shape! 
Arrest  fermentation  and  avoid  weevil! 
Insure  Satisfaction  and  Best  Results! 
Increase  the  demand  for  Cigars  Generally 
and  for  YOUR  BRANDS  in  particular! 

USE  SPANISH  CEDAR  CIGAR  BOXES!! 


W6LISHE0  ON  THE  ISI  AND  »5IH  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHILA..PA 


Wooden  Boxes  Now  a  Big 


all.  I 


point: 


to  a 


'exli 


Factor  in  Cigar  Sales 


;«  the  Eas» 
,,.e  ci.ar  box  V>usiness  m    he      ^^ 

.Uo.s  smut  in-^X^ontlUs.    A 
crease  in  lUe  use  ot  t^  ^^^^^^^ 

number  oC  ^^^^^  this  almost 
turers  have  disconun  ^.^  ^.g^. 

entirely,  clam.mg  that,  t  ^^^^.^.^^  ,, 
boards  and  t-  e^ai--  ^^^^,,,,  club 
the  NVooden  Ci.ai  ^^^^^^^^  ^^^ 

j^as  forced  thom  to    h  ^     ^^^^^^^  ^^, 
^,,eir  -pons  -e  that^t^^^^^    ^^^^   ^^,. 

tjecomms   moie   P  ^^^^  ^o^es. 

t»n^  their  smoUo^jom^^^^^.^^^^^ 

,,a  that  th.  30bbe    ^  ^^^  ^^^^  ^^  ,,e 

in  delivering  cigais 

rt'tailer. 


(Clipping  from  the 
Aug.  27  th  issue  <rf 
Tobacco  Record.) 


ALREADY  our  advertising  of  Wooden 
L  Cigar  Boxes  is  showing  its  effect. 
Each  day  more  and  more  smokers  are 
becoming  more  and  more  particular  about 
selecting  their  cigars  from  wooden  boxes. 

While  some  credit  can  be  given  to  the  ad- 
vertising, the  greater  share  is  due  to  the 
fact  that  the  wooden  box  actually  is  better. 
Its  superiority  is  so  evident  that  even  the 
public  can  see  it,  and  appreciate  it  when 
attention  is  called  to  it. 

Pack  your  cigars  in  wooden  boxes  and  share 
in  the  benefits  of  this  advertising. 


Wi 


After 
nothing 


all 
satisfies  like 


a  good  cigar 


This  is  our  Sign  at  Atlantic  City—It^  30  ft.  high,  250  ^ 


It  talks  to  Millions  of  People. 


The  Sest  C  I  G>X.R  &>  ^re  Packed  in 

1   WOODEN    BOXES 


-pX\l 


December  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


SHEIP 
& 

VANDEGRIFT 

INCORPORATED 

NELSON  M.  VANDEGRIFT,  President 

Cigar  Boxes 

a,oo         QUALITY  AND  SERVICE 

812-832  N.  Lawrence  SL  Philadelphia,  Pa. 


44th  year 


xto:^ 


'm 


^Judge 

for 

Yourself 


FOR  GENTLEMEN  OF  GOOD   TASTE 


z^p^ 


g1?J 


c»»s; 


^  --^ 


SANFEiaCE 


^v-.^^ 


2  /ok./srm- 


fELVERSG./ 


Tfie  world's  most  famous  and 

largest  selling  high  grade  cigarette 


V    *r-  =  ' 


Turkish  Cigarettes  contain  no 
•rtificiarflavoring  and  are 
therefore    purer    and    better 

Sf  m^l'i!'  '''"*^*  °f  cigarettes. 
MURADS  are  made  only  of 
100%  Pure  Turkish  Tobacco 


or  the  finest  varieties  grown, 
and  are  appreciated  and  de- 
sired by  smokers  who  demand 
the  best  the  world  has  to  offer 
in  cigarettes. 


THE  Dtija-WEmg  co.        ii.i.„        „..  „„ 


MURAD 


U 


eres  somefhmg  ahout  tliemyouU  lil^ 


k 


Tareytons  are  working  overtime  for 
dealers  everywhere.  Their  sales  are 
growing-^roa;i«^-.GROWING»  To 
stock  them  is  to  enjoy  the  prestige 
of  a  quahty  brand,  and  the  profits 
trom  a  popular  one. 


1^  Herbert 
areyton 

TWENTY  FOR  AQUAKIER  CIGARETTES 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


December  1,  1924 


Cigar  Manufacturers  Association 

of  Tampa 

COMPRISES  ALL  OF  THE  LEAT>ING  and  REP- 
RESENT JTIVE  CIGJR  MANUFJCTU^ERS 
IN  TAMPA,  UNITING  IN  THE  THREE-FOLD 
EFFORT  OF: 

Ul — Benefiting  our  Members. 
2nd— Maintaining  the  high  standard  of  "Tampa" 
workmanship  by  seeing  that  our  labor  is 
justly  treated. 
3rd— Protecting  the  dealer  and  die  consumer 
against  unscrupulous  methods  of  others  by 
issuing  to  our  members  the  following  "  Iden- 
tification" Stamp: 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  cHarge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOR    SALE 


FOR    SALE -ONE    COMPLETE    SET    NEWTON-STOAKES 

I  ETTERING  PENS,  with  inks  and  complete  mstructions  tor 

making  nifty  show  cards  and  price  tickets.  Absolutely  new.  Address 

Box  451.  care  of  "The  Tobacco  World." 

WANTED 


CIGAR  FOREMAN  FOR  HAND  AND  SUCTION  WORK- 
Man  who  is  capable  of  qualifying  for  a  higher  position,  btate 
age  and  experience  in  detail.  The  position  will  be  with  an  old- 
established  concern  operating  several  plants.  Ample  opportunity  tor 
advancement.     Box  No.  470,  "The  Tobacco  World. 

SITUATION   WANTED 


This  stamp,  on  each  box.  is  your  guarantee  that  the  goods 

are  manufactured  in  Tampa-of  "Tampa"  quality 

and  workmanship— DEMAND  IT 


TOBACCO  MERCHANTS  ASSOCIATION        .^i^^^Qj^ 
OF  UNITED  STATES  ^^Ta^ 

JESSE  A.  BLOCH,   Wheeling.  W     Va Ex-Prlsident 

THARl  ES  T    EISENLOHU,  Phiadelphia,  Pa ; • .  .tx-Fresiaem 

w-fiiiA\f   HFVr    NVw  York    N    V     Chairman  Executive  Committee 

WILLIAM   BtM,  J^cw    lorjc,   i^-   /•■•••••••••  Vice-President 

MAJ.  GEOKGE  W.  HILL,  New  Wk    N.  \ V  ce-Prel  dent 

GEORGE  H.  HUMMEL.  New   York,  N.   Y. Vice  President 

JULIUS   LICHTENSTEIN.   New    \ork,   N.   Y, V  "  Pr«  de" 

h.   H.   SHELTON.   Washington     DC.    ..».,,...„„. Vice-Kel  dent 

^^"^  Headquarters,  5  Beekman  Str««»  Jif»v  York  City. 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.   D.  SPALDING,  Cincinnati,  Ohio^...,,,..., *•*••****•"' viilPrffiH^nt 

CHAS    B.  WITTROCK,  Cincinnati,  Ohio ..,..,...Vice-Fresiaeni 

GEO.  E.  ENGEU  Covington,  Ky.  .....^... • "•••*■  ill!-™ 

WM.   S.   GOLDENBURG,  Cincinnati,  Ohio ,,!.«...♦•  •....^^ewj 

THE  NATIONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 

CHAS.   E.   LONG.   Lancaster,   Pa. v;;!?,^'^? 

A.  W.   KAERCHER,  Chicago,  III Vice-Fresiaent 

W.  S.  FULLER,  Hartford,  Conn.  ,,,,..,..«............».•..••• ^^^  , 

L,   H.   NOLT,  Lancaster,  Pa.   ....*•......•..••....•.»•«•».••••. secretary 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY   T.   FREEMAN ..,..........»............'."5'*'ij*'*i 

JACK   ECKSTEIN 1st    y'"-P«""|^«"* 

SAM.    FORDIN ............24   Vice-President 

MAX    BERLINER    .......„...........................^..... .».••..»•»• il^ffyflT 

IMO  RIEDERS,  230  West  118th  Street,  New  York  City  •.,..,.„ .Jsecretary 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF  TRADE 

JOSEPH   WINNICK    . . . ..,*,..».*.».».•*«•.*•••.♦»".•»••  .......••».••  •  ■  •  •  •  J"'- j*2l 

SAMUEL  WASSERMAN .,....*,^*.s..^..*»» Vice-President 

ARTHUR  WERNER.  51  Chambers  St..  New  IfMl  m^.^MecTttary  and  Treasurer 


WAXTED-POSITION     AS     CIGAR     FACTORY     SUPERIN- 
TENDENT— Twenty  years'  experience  with  some  of  the  larg- 
est manufacturers;   hand,  mold  or  suttion.     Address  John  Gruber, 
836  North  Twentieth  Street,  Philadelphia,  Pa. 


srPFRlNTEXDENT-MAN  WITH  25  YEARS'  EXPERIENCE 
desires    position    as    cigar    factory    supermtendent    with    reliable 
manufacturer.     Address  Box  No.  479,  -'The  Tobacco  World. 


The  Tobacco  World 


Established  1881 


VOLUME  44 


DECEMBER  i,  1924 


No.  23 


TOBACCO  \^URLD  CORPORATION 
Publishers 

Hobart  Bishop  Ilankins,  President  and  Treasurer 
Gerald  B.  Ilankins.  Secretary 


Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street, 

Philadelphia,  Pa. 


Entered  as  second  class  mail  matter,  December  22.  1909,  at  the  Post 
Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:  United  States,  Canada.  Cuba  and  Philippine  Islands,  $200  • 
year.     Foreign,  $3.50. 


illMllllllllltHIHIti 


„„„„„ HUHHI IWMHimt HII.I..M.....11 1. .,.miMH.IIIIllt«M,llllin I M,«.HM..l.ilHMlMI« 


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D7/e  C^iQar  of  Off<^f^f^ 


122    SECOND     AVWN 
NEW  YORK  CITY 


December  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


Men  who  know 
values  quickly  ap- 
preciate quali^. 


44th  vear 


Sap  Tou  Saw  It  in  The  Tobacco  World 


December  1,  1924 


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More  than  50  shapes  and  sizes  to  select  from. 

Prices  and  terms  cheerfully  furnished  upon  application. 

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TAMPA,  FLA. 


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i833iii»  =  333«i3nii  ■laiiiiaaiiiiBiaiaiiii 


aiaaaattaaaaaai33ss;;s«Baaa==;=;;;s=i 


Volume  44 


THE  TOBACCO  WORLD 


Number  23 


Eatablished 
1881 


A   SEMI-MONTHLY 
For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.00  a  Year 


PHILADELPHIA,  DECEMBER  1,  1924 


Foreign  $3.50 


EDITORIAL  COMMENT 


ITU  the  issuance  of  tlie  cigar  withdrawals  for 
tile  month  of  October,  it  is  possible  to  make 
a  ten  months  comparison  with  the  lirst  ten 
months  of  1*J23.  TJie  comparison  shows  nearly 
6  per  cent,  decline. 

The  month  of  October,  1!)24,  shows  a  falling  olf  of 
more  than  tU  per  cent,  over  the  same  month  in  1923. 
However,  Director  JJushkind,  in  his  *'Tobac<,-o  Barom- 
eter," i)oints  out  that  this  is  not  as  alarming  as  it  muf 
seem  at  lirst  glance.  The  strike  in  Tampa  occurred  iu 
this  month  and  the  falling  oft'  in  withdrawals  in  that 
revenue  district  alone  accounts  for  about  4  per  cent, 
of  the  loss,  if  it  were  not  for  this  loss  the  October 
decline  would  be  about  the  same  as  the  general  aver- 
age. 

The  fact  remains  that  most  of  the  wmipanies  pro- 
ducing natituially  known  brands  are  iioldiiig  tlieir  owiu 
It  is  therefore  api)arent  that  the  decreases  are  at  the 
expense  of  the  smaller  factories. 

Arthur  Hrislmne  rcHecls  that  the  great  power  of 
Niagara  is  made  up  of  tiny  drops  of  water.  He  says, 
**The  power  of  Niagara  comes  from  the  fact  that  the 
drops  are  united.  ...  As  with  separate  drops  of 
water,  so  with  separate  human  beings.  AH  their  power 
is  in  Union,  Tnited  Action,  In  (ioing  the  Hame  Way.'* 

The  power  of  the  cigar  industry  is  handicapiK?d 
by  a  pervading  spirit  of  sellishness  and  intolerance. 
Persistent  efforts  tending  to  develop  a  greater  spirit 
of  co-oi)eration  are  sure  to  bring  good  results.  Local 
cigar  manufacturers'  associations  are  steps  in  the 
light  direction  and  give  the  personal  contact  necessa^* 
to  determine  what  is  best  for  their  own  interests. 

The  Tobacco  Mereh^ts  Association  fg  a  ^mm* 
nent  clearing  house  for  everything  of  benefit  to  the 
toba<»o  industry.  The  unfortunate  ^ri  i»  tl^  lt« 
services  are  not  more  widely  used. 

We  hesitate  to  say  whether  or  not  the  smokers  are 
satisfied  that  they  mxi  get  a  good  five-cent  cigar  for 
live  (M?nts,  but  we  can  emphasize  the  opinion  expressed 
some  time  ago  that  the  cigar  industry  needs  a  Judge 
Landis. 


AXAGIXG  Director  Dushkind,  of  the  Tobacco 
Merchants  Association  of  the  United  States, 
certainly  gives  the  cigar  container  manufac- 
turers of  the  country  something  to  think  about 
when  he  presents  figures  showing  that  between  1919 
and  J  923  the  5  and  10  packages  increased  about  100 
per  (ent.^  His  aj^proximate  figures  show  that  in  1919 
about  315,000,000  cigars  were  sold  in  the  5  and  10 
packs,  whereas  in  1923  611,00(J,000  cigars  were  packed 
ui  them. 

These  packages  no  doubt  have  a  utilitv  or  they 
would  not  be  sold,  but  we  still  await  word  from  a  cigar 
manufacturer  stating  that  he  has  increased  his  annual 
production  through  their  use.  If  quick  sales  can  be 
toade,  they  are  a  fine  proposition  for  anv  retailer,  but 
If  the  turnover  is  slow  they  are  of  no  advantage  to 
either  manufacturer  or  dealer. 

AVith  all  the  trick  packages  thaf  have  been  tried 
out  in  the  past  five  or  six  years,  the  trend  of  cigar 
sales  has  Ix^en  downward.  The  question  that  mav 
lairly  be  asked  is  whether  these  substitute  containers 
have  kept  ciarar  consumption  from  dropping  to  still 
tower  figures  or  not. 

We  cannot  help  VM  refer  to  the  fact  that  manv 
of  the  biggest  cigar  manufacturing  finns  in  the  coun- 
try  pack  most  of  their  cigars  in  wooilen  boxes.  The 
sale  ot  any  merchandise  dejiends  to  some  extent  on 
advertising  and  disi)lay,  and  there  is  nothing  like  a 
MX  ot  cigars  for  that  i)urpo^, 

M^  thwt  rae  dgar  manufacturer  has  frankly 
stated  that  m  opening  territorv  he  never  ships  cigars 
in  any  container  but  wooden  boxes.  After  he  has 
gained  a  fo..thol(l  with  his  brand  or  brands  he  mav 
^it^  to  other  kinds  of  packages.  Uu  not  disputed 
toat  if  a  cigar  is  good  value,  and  it  is  well  established. 
It  can  U  sold  in  any  kiad  of  a  OTntainer,  for  «  while 
at  least. 

It  seems  to  m  tha*  if  a  manufacturer  knows  he  is 
mvmg  the  utmost  in  value  to  his  trade,  that  it  is  of 
pnme  importance  that  the  consumer  gets  his  cigars 
m  the  best  container  obtainable. 


8 


44th  year 


THE  TOBACCO  WORLD 


December  1,  1924 


December  1,  1924 


THE  TOBACCO  WORLD 


44th  year 


HARRISON  LANDIS  PASSES  AWAY 
Harrison  Laiidis,  president  ot  the  H  )f •  ^^^^  P 
Manufacturing  Company,  Si^th  Street  an.  Lolmnb^a 
Avenue,  manufacturers  of  cigar  boxes  and  c  gai  box 
km  bcr,  etc.,  passed  away  suddenly  at  his  home  on 
S^Uu  lav,  November  15.  Funeral  sendees  were  held 
^  Wednesday,  November  19,  from  his  late  ^^^^^^^^ 

Oak  Lane  and  Lawnton  Avenues.    ^/^^V'^'n   ?!      H    11 
vears  of  aoe  and  had  been  connected  with  tlie  H.  il. 
Lh^il>  Ma^facturing  Company  for  a  great  number  ot 

^^'^^Mr  Pierson  Fretz,  former  treasurer  of  tlie  H.  H. 
Sheip  Manufacturing  Comi^any,  ^-^""{^^^Z^ 
rlPiit  to  mi  the  vacancv,  and  Stanle>  \\  .  Ldiiai^  is  now 
Seasm-er  George  W.  Sellers  ha.  been  elected  to  tl.e 
board  of  direetftrs. 

BAYUK'S  TO  EDUCATE  SMOKERS 
(,„  another  page  of   this   issue   of   The   Tobacco. 
WoBLi.  is  an  announcement  made  by  Bayuk  Cigais,  in- 
co  no  rate  I,  vhieh  shouUl  be  of  interest  to  every  live 
bber  and'  retailer  of  cigars,     it  .s  to  the  etfect  that 
the  smokers  of  the  country  arc  to  be  told  o    tl  e  meits 
of  ripe  tobacco  for  cigar.,  and  they  are  to  Ixj  told  that 
bavuk  Cigars  are  made  ot  ripe  tobacco,     ihis  is  cer 
taiiily  a  step  in  the  right  direction. 

PATTERSON  TO  DISTRIBUTE  "LA  PALINA" 

The  \V.  (i.  Patterson  Tigar  Company,  ot  Birming- 
ham Ala.,  will  take  on  the  famous  -La  Paliim  cigar 
fr/listril  uti<,n  in  their  territory.  This  announcement 
X  inlde  foll-ing  a  visit  of  W.  G  I'^tterson  o  t^e 
(oiK^ress  Cigar  (  ompaiiy  factory  here  a  shoit  tiiM 
Jo^  FollouMUg  his  visit  here  Mr.  I'atterso.i  v.si^d 
Xew  York  City  before  returning  to  Ins  llM»e  town. 

BENNER  TO  OPEN  NEW  STORE 
C  ()  Benner  will  open  a  retail  cigar  store  at  181. 
Market  Street,  about  December  1  and  will  feature  las 
own  brands,  "Cupola"  at  ten  eents  and  two  tor  a  quar- 
ter- "Eleo"'  at  live  cents;  and  -Federahs'  at  ten  cents 
and'  up.  lie  will  also  wholesale  these  brands  trom  the 
above  address. 

DEMUTH  MAN  HERE 
Ilarrv  Boston,  of  William  Uemuth  &  Company, 
manufacturers  of  the  "W.  1).  C"  pipe,  was  a  visitor 
here  dnriiiu  the  past  two  weeks  and  louml  pipe  busi- 
ness in  PhiUulelphia  flourishing  and  prospects  tor  a  big 
holiday  business  bright 

JEROME  WALLER  A  VISITOR 
Jerome  Waller,  of  the  leaf  tobacco  lirm  of  Kosen- 
stadt  &  AValler,  of  Xew  York  City,  was  n  visitor  m 
Philadelphia  last  week  among  the  prouuueiit  manu- 
facturers. 

H.  M.  DUYS  CONVALESCING 
H  M  Duvs,  who  has  been  sericnisly  ill  with  pneu- 
monia'at  his  home  for  the  past  month  is  so  well  along 
the  road  to  recovery  that  he  expects  to  leave  tomor- 
row for  a  visit  to  Hot  Springs,  Va.,  where  he  expects 
to  spend  two  or  three  weeks  in  making  a  complete  re- 
covery. 


GET  YOUR  TICKETS  NOW 
On  December  29  and  30,  1924,  the  National  Board 
of  Tobacco  Salesmen's  Associations  will  hold  their  an- 
ual  convention  at  the  Hotel  Pennsylvaina  New  Y^ork 
CHv  at  which  delegates  from  Chicago,  Baltimore,  Bos- 
ton 'New^t  k  St.  Louis  and  New  York  wi  1  be  present 
'  1  red  hot  sizzling  smoker  will  be  held  a Ulie  Hote 
Pennsvlvania,  Monday  evening,  December  29,  L)-4,  at 
eight  o'd»<-k  P''omPt>  "^  conjunction  with  the  conven- 

^'""■pieiitv  of  smokes.    Good  talent.    Many  surprises. 
Boys!     Leave   your   Sliebas   home   that   evening 

""'^  Sd';  $L50,  admit  one.    Eemittance  payable  to 
F!   M    Freeman,  chairman. 

Send  vour  request  with  remittance  for  as  many 
tickets  as  Vou  desire  to:  National  Board  ot  Tobacco 
Salesmen's  Associations,  123  Liberty  Street.  >ew  York 

^'"'''This^Imoker  will  commemorate  the  fifth  anniver- 
san-  of  the  National  Board  of  Tobacco  Salesmen  s  As- 

sociations. 

DAUGHTER  OF  C.  A.  WHELAN  WEDS  G.  W  KAHN 
Miss  Anne  E.  "Whclaii,  daughter  of  C.  A.  W  helan, 
prosklent  of  the  United  Cigar  stoves  Company    was 
married  to  Gilbert  ^V.  Kahn,  son  of  Otto  IL  Kahn,  the 
h,  crnational  banker,  on  Wednesday  evening.  Novem- 
W  T    in  the  Italian  Garden  of  the  Ambassad<.v  H.^ 
el  i^i   New  York  City.    The  welding  was  attende.l  by 
,  la  "  e  numlH-r  of  prominent  tobacco  men     'lj>o  cere- 
mon^vas™  rf..rmed  by  the  Kev.  Father  ,T..hn  B.  Kelly 
TtL  ("atholic  AVrite.--s'  Bureau,,  and  he  was  assisted 
by  the  Rev.  Father  Matthew  Farley,  of  East  Oiaiige, 

iiastor  of  the  bride.  ,,      .,,    , 

The  room  was  beautifully  decorated  with  ferns, 
interspersed  with  yellow  and  white  chrysanthemums 

and  autumn  leaves.  .   ,     ^  * 

After  a  two  weeks'  honexTnocn  at  ^  ir-mm  H|t 
Sprinirs  the  happy  ouple  will  make  their  home  at  M 
East  Seventv-second  Street,  New  \ork  (  ity. 


SANTAELLA  OFFICIAL  IN  NEW  YORK 
Mariano  Alvare?^,  pupervising  manaarer  of  the  A. 
Rantaella  &  CVmipany   factories   in   l^ampa   and   Key 
West   visited  New  York  Tity  last  week  t©  confer  with 
Mr  Httutaella  in  the  interest  of  "Optimo"  cigars. 


TAMPA  BANDltS  O^P  A  RAISE 

Followinir  in  the  wake  of  the  cigarmakers'  strike 
in  Tampa,  the  l.anders  have  now  T)laced  demands  tor 
an  increase  in  waffcs,  which  has  lieen  -ranted  by  the 
manufacturers  of  that  city.  The  increase  "J^t^^^^ 
from  five  cents  to  fifteen  cents  per  thousand  foi  pioec 
workers  and  ten  cents  per  hour  for  day  workers.  Ihe 
day  workers  now  get  forty  cents  per  hoar— they  mMa 
for  forty-five. 


tHE  SMOKW?^  DIES  AT  101 

Mm  Cassandra  Stein,  York  Countv^s  oldest  citi- 
mm  died  this  eveiiinir  at  her  home  in  AVindsor  at  the 
a^e  of  101.  me  would  have  beett  102  on  November  -4. 
Death  w*ns  due  to  paralvsis.  .       .      ^ 

Mrs.  Stein  from  earlv  life  had  been  an  mreterate 
user  of  tobacco,  Ijeiug  particularly  fond  of  a  gooil 
cigar, 

TOO  LATE  TO  CLASSIFY 


FOB    8ALE 


DETR 


New   Book-Cadillac   Hotel   to   Open   December  6th— Peter 
Hauptmann  Employees  Visit  Mazer-Cressman  Fac- 
tory De  Luxe — Wolverine  Cigar  Company 
Victim  of  Holdup 


IMPORTED  CTGAR  RANm-Two  tufTlioii^,  g^  te»|  |«t^ 
siRtifs,  .10c.  per  M.    Net  cash.    Sampler  submitted.    P.  J.  buHivan. 
!^1  Picrrcpont  Stfctt,  Brookly»»  N.  Y. 


Detroit,  Mich.,  Xovember  25,  lir24. 
PTIMISM  jirevails  in  the  ranks  of  Detroit's 
ivtailers  and  they  aie  lookiiii>-  forward  to  a 
1  iu  holiday  trade.  Dealers  re))ort  a  shortai»e 
of  clear  Havana  ^oods  due  to  the  recent  strike 
in  Tampa  and  small  shipments  are  iK'iuu:  received  from 
that  point.  Many  retaik'rs  fortified  their  stocks  with 
brands  fnmi  eastern  and  local  factories.  Jobbers  are 
be«inninij:  to  worry  now,  as  many  of  the  i)opular  ])rands 
are  already  oversold.  Dealers  have  been  ])lacin^  lars»:e 
orders  for  immediate  (Unlivery,  in  view  of  the  fact  that 
there  will  be  a  shorta,i»:(»  of  one-fortieth  packini»:  at  the 
eleventh  hour.  \'ei  v  few  of  the  h>cal  distributors  are 
charirinsj:  extra  for  ])ackin,us  of  twenty-five  cii^^ars. 
Local  factories  report  an  oversold  condition  on  their 
brands,  savin*;:  they  will  l.e  unable  to  meet  the  demand 
or  fill  orders  of  holiday  j)ackin,i?s. 

An  interest iiii;-  event  in  the  history  of  Detroit  will 
take  ])laee  on  Decenilier  G,  when  the  new  Hook-Cadillae 
Hotel  will  be  formally  opened  to  the  ])ublic.  The  new 
Hook-Cadillac  Hotel  will  have  the  distincti«m  of  beinic 
the  tallest  lioti'l  in  the  world,  havino-  a  lKM.i»ht  of  o75 
feet.  Twenty-nine  stories  above  the  sid<»walk,  with 
four  basements  an<l  sub-liasenients.  The  total  cost  of 
^m  structure  l^n^  i(:15,(HM),(KK).  The  Dook-Cadilla© 
Company  will  operate  the  hotel,  with  Koy  Carruthers 
as  presi<lent  an<l  Koscoe  .7.  T<mi])kins,  as  resident  man- 
a«ier.  Over  12(M)  employees  will  make  up  the  oroan- 
ization.  There  will  be  ninety-five  cooks  employed  in 
the  kitdien. 

On  Saturday,  Xovemln'r  2i,  ike  Mazer-Cressman 
Ciiiar  CYmipany  entertained  thirty-eiirht  salesmen  of 
the  Peter  Hanptmann  Tobacco  ('om|)any,  St.  Louis, 
Mo»  A  ioor  of  inspection  of  the  factory  ''De  Luxe" 
waAmnde  and  luncheon  was  served  in  the  s))acious  din- 
f^  loom  at  the  factory,  and  a  banrpi4»t  was  serveil  at 
Fa^twood  Inn  during  the  evenintr.  The  members  also 
inspected  the  Ford  .Motor  Comi)any'8  plant  in  Hiidi- 
land  Park,  aiwl  other  places  of  interest  in  Dynamic 
Detioit  were  taken  in.  The  party  was  cha])eroned  by 
Kmil  Harms,  vice-presitlent,  and  C,  A,  Jttstt  treasurer 
of  the  Peter  Hauptmann  (*ompany;  the  trip  was  made 
to  and  from  Deti-oit  in  »  special  car. 

The  Koyal  Cigar  Company,  located  in  the  Clttar- 
anty  Truat  Ctmipany's  buildini^,  ()0(i  Woodward  Ave- 
noe,  ancl  f(»rmerly  o])erated  by  Jack  Girard,  has  dis- 
contiTHied  business,  and  the  spaee  has  1>een  taken  over 
by  the  trust  company  to  enlarsre  the  lobby  of  the  build- 
ing. 


Frank  Kezske,  who  operated  the  ci«rar  store  at  119 
West  Fort  Street,  has  irone  into  insolvencv. 

*^A)/t/  wan    irho    naf/s  spot  cash    niisfips  a  lot   of 
W0f'fhf('ss  cioars  on  the  first  of  each    mnnfh." 

William  F.  Kelloirjr.  Jr.  (liiiTirett  &:  :Myers  Tobacco 
Companx  ),  the  official  booster  of  '*Vc4vet,"  ''Star'* 
and  **(iran,uer  Hough  Cut''  tobaccos,  reports  his 
brands  as  sellin,i>-  nicely  in  all  sections  of  the  city.  The 
Tii.iroett  &'  Myers  C^nn])anv's  brands  are  well  adver- 
tised and  mmy  a  spleudii  iiktiibtttiQtt.  in  J^ 
Detroit. 

Sidney  Cahen,  of  W.  Reorensburg  &  Sons,  Kew 
York  City  and  Tampa,  was  with  us  for  a  few  days 
last  week  lookinir  over  conditions,  and  sales  of  ** Ad- 
miration" ciuars.  The  Marcero,  Hump  &  Howell  Com- 
pany, are  the  local  distrilnitors  of  the  '' Admiraticm" 
ci^ar,  which  enjoys  a  line  sale  and  distribution  in  our 

wty. 

Three  araieil  bandits  held  np  the  Wolverine  Cigar 
Company,  2540  J^ino  Street,  on  P^ridav  afternoon,  Xo- 
vember 14th,  and  escai)ed  with  J^30()  which  they  took 
frmn  the  wih  register.  Miss  Hendelman,  the' book- 
keeper, was  forced  by  the  ban<lits  to  open  the  safe, 
which  was  em])ty.  Joseph  Ilarwith,  manager,  and  three 
salesmen  present,  were  also  searched,  and  the  bandits 
flecl  in  an  automobile,  overlooking  more  than  $500, 
which  Ifarwith  carried  in  his  cl(»thes. 

J.  A.  McDonald  (P.  Lorillard  Company),  «rf  **€M 
Gold"  fame,  has  rcMuined  from  a  tri]i  to  the  northern 
part  of  the  State  in  the  interest  of  his  brand.  Mac 
»mm  the  **01d  Gold"  cigarette  is  repeating  in  wonder- 
stvle  In  all  sections,  and  that  he  is  looking  forward  to 
1^25  beinop  a  banner  year  for  his  brand. 

"Hilly"  Burke,  of  the  American  Tobacco  Com- 
pany, who  is  eimaged  in  the  promotion  work  on  **Mela- 
ehriTio"  cigarettes,  states  his  bran<l  is  makins?  wonder- 
fill  strides  in  all  sections  of  the  citv.  The  new  g-lass 
signs,  with  the  dealers  name  and  advertising  '*Mela- 
rhrino"  cioan^ttes,  aw  vm^  attractive  and  tliey  adorn 
the  entrance  of  all  the  leadimr  stores. 

The  Ignited  Cicrar  Stores  Conmanv  has  taken  over 
tlie  lea«e  of  the  Getiernl  Ci»rar  Comnnnv%  store  in  the 
First  National  Bnnk  HniblMig  on  Cadillac  Square  It 
Is  reported  the  General  Ci^r  Companv  will  close  all 
their  refafl  stores  here. , 

W.  W.  **Boe"  T?osc»bro,  eeneral  ivriresentaHve  for 
H^es.M!fcbell  nr»r  rc^mnnnv,  Oret^nsboro  X  f*  man- 
tifactnrers  of  **m  Moro"   squares  and  "Sunbeam" 

Wo^^fii  on  Paffp  14) 


10 


44th  year 


THE  TOBACCO  WORLD 


December  1,  1924 


NEWS  FROM  CONGRESS 


Washington,  D.  C. 
ECOMMEXDATION  that  the  work  of  compil- 
ing statistics  of  stocks  of  tobacco  hekl  by 
manufacturers  and  dealers,  now  taken  quar- 
terly by  the  C'ensus  Bureau,  be  transferred  to 
the  Bureau  of  Internal  Revenue  is  made  in  the  annual 
report  just  submitted  to  Seeretaiy  Hoover  by  the  di- 
rector of  the  census.  ,  ,,    ^  .,     t> 

In  his  report  the  director  points  out  that  the  Bu- 
reau of  Internal  Revenue  now  collects  monthly  reports 
of  the  transactions  in  leaf  tobacco  from  all  registrants 
and  bv  changing  its  forms  somewhat  could  obtain  all 
the  inf oration  concerning  stocks  of  leaf  tobacco  now 
collected  bv  the  Census  Bureau,  thus  avoiding  dupli- 
cation and  the  necessity  for  the  same  establishments 
to  make  two  reports  to  two  Federal  buiTaus 

*' Furthermore,'*  he  continues,  'Uhe  law  limits  the 
work  of  the  Census  Bureau  to  the  collection  ot  data 
from  those  dealers  in  leaf  tobacco  having  an  average 
of  50,000  pounds  of  tobacco  in  stock  at  the  close  of  the 
four  quarters  of  the  preceding  calendar  year.  It  is 
impossible  to  comply  literally  with  the  /;^q^^\^-^,^f "  s 
of  this  law;  and  if  the  work  is  to  be  continued  b>  the 
Census  Bureau  it  is  recommended  that  the  law  be 
amended  so  as  to  require  reports  from  all  registen?d 
dealers  in  tobacco,  irrespective  oi  tlwi  amounts  of  t(^ 
bacco  which  they  carry  in  stock. '»  ^ 

It  is  also  recommended  that  if  the  bureau  w  to 
continue  to  carry  on  this  work,  the  law  ^x^/^^^^^^^f 
so  as  to  permit  the  reports  to  be  sworn  to  before  post- 
masters and  assistant  postmasters,  which  would  save 
considerate  time  a»d  epense  to  the  persons  required 
to  make  affidavits. 

Cigars  and  cigarettes  soM  by  post  or  company  ex- 
changes on  military  resen-ations  will  not  be  made  su^ 
ioct  to  State  taxation,  despite  complaints  from  State 
officials  holding  that  these  products  should  bear  hen- 
share  of  State  taxation  in  common  with  like  products 

sold  in  stores.  ,       ^ 

Tlie  matter  came  up  recentlT  vmm  Commissioner 
John  M.  Vandiver,  of  the  Department  of  Revenue   At- 
lanta   Oa.,  sougnt  the  assistance  of  Senator  ^^  lUiam 
J  Harris  (Dem.),  of  Georgia,  in  getting  a  rulino:  from 
the  authorities  in  Washington  as  to  the  use  of  State 
revenue  stamps  in  the  manner  required  of  all  other 
dealers.    Commissioner  Vandiver.  derlarin<r  that  per- 
sons in  no  wise  identified  with  the  War  Department 
are  able  to  purchase  cigarettes,  unstamped,  i'rom  the 
post  exchanges  in  Georgia,  contended  that  it  is  diffi- 
cult to  enforce  the  law  generallv,  when   individuals 
who  are  irlentified  with  the  Government   are  openly 
rinlatinff  this  State  law.    Xo  cisrars  or  cisraretfes  are 
sold  on  anv  Government  reser\'ation  without  ha%nnff 
th^  Fodend  tav  stamps  affixed  to  the  wntainer,  and 
the  Georsria  authorities  want  reciprocity. 

rommissioner  D.  H.  Wair,  of  tlie  Internal  Reve- 
nue  Bureau,  informed  Senator  Harris  that  the  collec- 
tion  of  State  taxes  from  retail  dealers  in  tobacco  prod- 
ucts on  Government  reservations  18  not  a  matter  ^^^thln 
his  lurJsdictioii.  and  it  was  put  up  to  the  adiutant  sren- 
era!  of  the  armv.  He  replied  that  the  iudsre  advocate 
wfi^rRl  of  the  armv  is  of  the  opinion  that  the  State  of 
Geowa  mav  not  lawfullv  exact  payment  of  the  tax 
in  question/it  being  well  settled  that  m^  exchanges 


are  authorized  instrumentalities  of  the  Federal  Gov- 
ernment  and  thus  beyond  the  taxing  powers  of  a  State. 

Final  arguments  in  the  investigation  of  the  sur- 
char<>-e  now  imposed  for  Pullman  accommodations  w;ere 
heard  bv  the  Interstate  Commerce  Commission  on  No- 
vember'24,  and  the  next  step  in  the  case  will  be  the 
announcement  bv  the  commission  of  its  decision. 

Arthur  M.  Loeb  and  D.  II.  Clink,  representing  the 
traveling  men\s  organizations,  declared  that  the  sur- 
charge is  a  discrimination  against  the  riders  m  Full- 
man  cars  and  is  not  warranted  by  any  extra  cost  to  the 
railroads  in  handling  such  traffic.  It  was  contended 
that  removal  of  the  surcharge  would  stimulate  the  use 
(,f  Pullman  cars,  probably  to  a  point  where  the  roads 
would  suffer  no  loss  of  revenue  from  the  change  and,  it 
thi^  was  not  the  case,  that  the  difference  m  revenue 
-Iiould  be  made  up  from  other  sources,  possibly  from 
iiranch  line  traffic,  which  is  the  heaviest  burden  upon 

the  carriers.  . ,     ,     ,   ,i        .      if 

Counsel  for  the  railroads  attacked  the  stand  ot 
the  commercial  travelers,  and  declared  that  the  sur- 
cliarge  is  a  proper  differential  because  of  the  addi- 
tional services  rendered  to  Pidlman  passengers.  The 
revenue  in  192P>  from  the  surcharge,  the  record  shows, 
was  about  *37,oOO,000,  and  represented  3.3  mdls  per 
Pullman  passenger  mile. 

'  Removal  of  the  surcharge,  it  was  asserted,  would 
not  stimulate  traffic,  it  being  pointed  out  that  removal 
of  the  8  per  cent,  war  tax  failed  to  increase  revenues 
appreciablv.  Pullman  traffic  is  increasing  more  rap- 
idlv  than  is  the  traffic  in  day  coaches,  and  to  permit 
Pullman  passengers  to  travel  for  the  same  fare  as  the 
dav  coach  traffic,  in  view  of  the  heavier  cars  addi- 
tional space  and  other  advantages  which  the  tormer 
eniov  it  was  contended,  would  be  a  discrimination 
against  the  dav  coach  passengers  in  favor  of  the  occu- 
pants of  Pullman  cars  who,  on  the  whole,  are  able  to 
pav  adequatelv  for  such  additional  facdities.  ^ 

'  If  the  commission  decides  in  favor  of  con  inuing 
the  surcharge,  counsel  for  the  carriers  stated,  it  is 
recommended  that  the  Pullman  Company  continue  M> 
c(,llect  it,  the  roads  feeling  that  this  is  the  most  eco- 
lunnical  and  satisfactory  way,  m  ^  m^m  ismmm 
public  to  concenied. 

Th«  various  States  of  the  Union  may  constitu- 
tionallv  impose  taxes  upon  foreign  manufacturing  and 
mercantile  corporations  upon  business  transact^ed 
within  the  State,  under  a  decision  of  flie  Umted  Sta^ 
Sui)reme  Court,  upholding  the  validity'  of  the  New 
York  State  tax  of  3  per  cent,  upon  such  f  fP^^'ations. 
The  New  York  tax  is  based  upon  the  relation  of  the 
value  ^  certain  classes  of  assets  of  tlu^  corporation 
within  ^  State  to  the  total  y^lue  of  such  assets 

wherever  located.  *      ^       .         •        -i     i«,»;«ii 

The  Court  held  that  the  tax  is  primardy  levied 
for  the  privU^p  q£  dQing  business  in  the  State. 


After 


nothing  satisfleslike 


good 


Gifiar 


December  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


11 


Philadelphia,  Pa.,  Dec.  1,  1924. 


To  Our  Customers:- 

We're  excited  and  so  should  you  be! 

We're  going  to  bed  an  hour  later  and  getting  up  an  hour  earlier  to 
squeeze  in  every  minute  of  time  to  perfect  plans  for  one  of  the  most 
aggressive  and  most  progressive  advertising  campaigns  ever  pulled  off  by 
a  Cigar  manufacturer. 

We're  going  to  show  the  smokers  of  America  that  there  is  more  to 
a  cigar  than  just  mere  tobacco — we're  going  to  tell  'em  in  every  City, 
Town,  Village  and  Hamlet  that  it's  Bayuk  Cigars — that  it  is  "It's  Ripe 
Tobacco"  Cigars  they  want  for  extreme  limit  of  enjoyment. 

The  first  big  gun  of  Powerful  Publicity  will  be  fired  January  17th 
and  we'll  keep  up  the  Brand  Boosting  Bombardment  all  during  1925. 

The  distributing  privileges  of  Bayuk  Brands  will  mean  more  to  You 
in  Prestige  and  Profit  than  ever  before. 

In  two  or  three  weeks,  the  time  will  be  ripe  to  tell  you  all  about  the 
Advertising  Ammunition  we  are  getting  ready  on  ''It's  Ripe  Tobacco". 

Watch  the  mails  for  our  Detailed  Aoupuncement  and  Get  Ready 

To  Go! ! 

YoujTs,  %&  ms^  a  billion, 

BAYUK  CIGARS  INC. 


*/iti  Jiipc  TbJ^accol 


12 


44th  year 


THE  TOBACCO  WORLD 


December  1,  1924 


''=<^^^^>^ 


CI&AT^S   i 


By  a  Trained  Business  Man  Air 

Advertiser 

WRITTEN  ESPECIALLY  FOR    THE  TOBACCO  WORLD   BY  A 


MX  mcNTS  MtsKNyco 


X  old  c'i.i'ar  (Icalur  spillcMl  out  a  tow  words  of 
iiood  advici'  the  otlior  day,  and  asked  me  to 

pass  them  aloiii*'. 

He  said  this  de])avtment  is  letting-  out 
frequent  and  instructive  hollers  about  window  dress- 
inii",  and  that  it  is  o«M>d  stuff.  But  he  wants  to  eautnm 
his'hrother  dealers  against  making  interesting  displays 
for  the  i)uri)(>se  of  drawing  erowds  only. 

A  crowd,  euriously  looking  at  a  free  show  ^yill 
trade  in  about  as  much  money  as  a  miser  would  give 
io  a  beggar.  Therefore  you  shouhl  always  connect 
i^our  show  window  attraction  with  your  goods.  This 
can  be  d<»ne  with  placards.  The  attraction  attracts  the 
peoi)le,  the  i>lacar(l  ])ersuades  them  to  buy.  Thus  the 
two  work  together,  like  a  man  ])ushing  while  his  horse 
pulls  «m  the  heavy  wagon.  , 

A  catchv  show  window  which  attracts  crowds  ana 
d^»  nothing  else  is  a  Hat  failure.  It  is  like  iishing 
wi^  m^  unbaited  ho<»k,  or  winking  at  a  pretty  girl  m 
t^  (hirk,  or  giving  a  movie  show  at  a  blind  asyium. 

;Make  vour  window  interesting  and  <lramatie  so 
It  will  attract  attention,  but  let  it  tell  an  earnest  busi- 
ness  story,  aittl  M  k  persuade  fplto  to  mime  m  aui 
buy, 

Cj3    Ct3    Ct3 

I  was  talking  to  a  big  man  tie  other  day.  No,  he 
wasn't  a  cigar  dealer,  lie  was  a  merchant  in  another 
|iiw  mi  he  presideil  over  a  hu^  trade  enipurium  ii^ 
stead  of  a  dinkey  litle  sliop. 

And  to  made  me  laugh.     He  sure  did. 

For  i  soon  found  out  that  he  was  pumping  me. 
Getting  my  ideas.  Asking  liuw  to  mmk  various  kinds 
of  hard  business  nMs. 

It  was  quite  awhile  ^eforo  T  <«ught  on  to  this, 
and  to  the  f^  thai  he  wa«  giving  out  Uttle  and 
fain«r  in  ma^. 

When  I  at  l«it  tumbled  1  m^e  him  a  thump  on 
the  back— for  I  know  hi«  well— and  said:  *'By  golly, 
but  vou*re  a  shrewd  one,  tm  hoy.  I  came  here  to  ^t 
some  ideas  from  you,  and  instead,  you  siphon  them 
out  of  me.  No  wonder  you  climbed  from  the  bottom 
to  the  top." 

He  smiled  a  litle  sheepishly  and  said:  **ltoii  have 
sharp  mental  eyes  to  tumble  to  my  little  method,  for 
few  do.  When  I  was  a  little  fellow  I  learned  by  a 
sort  of  awident  tliat  small,  igncnant,  unsuccessful  deal- 
ers will  no  more  take  ideas  and  suggestions  than  a 
youngster  will  take  nasty  medicine;  and  that  the  big, 
succc'ssful  men  had  wide-open  ears  for  the  sasw.  1 
detei-mined  to  Im  like  Wg  men,  gather  m  ideas,  use 
them,  and  try  to  become  a  W#  wmn  myself.  I  <lid 
this— am  d<»ing  R  yet,  and  I  want  to  tell  you,  young 
feller,  that  this  policy  is  responsible  for  the  success- 
ful business   I  built  np." 


I  never  smoked  a  pipe,  but  1  'm  saving  up  money 
to  buv  one.  1  see  great  men,  hard  thinkers,  es(»torici 
philosoi)hers,  all  seem  to  smoke  pipers,  and  as  1  m 
trving  to  butt  in  that  class— though  I'll  never  succeed 
—I'm  going  to  get  my  little  old  Jimmie  pipe  and  give 

him  a  try.  . 

AVhat  settled  the  matter  in  my  mind  was  a  news- 
]mper  item  from  London  to  the  effect  that  the  Allied 
Conference  tJiere  was  wonderfully  encouraged  by  the 
fact  that  Premier  llerriot  and  Prime  Minister  Mac- 
Donald  are  both  pipe  smokers.  Dawes  and  his  pipe, 
it  states,  formulated  the  Dawes  Plan,  and  when  he 
fcmnd  the  problem  very  hard  he  smoked  vigorcmsly 
with  his  ])ipe  upside  down.  At  all  the  meetings  where 
the  air  was  loaded  with  icebergs  and  meat  axes,  ller- 
riot and  MacDonald  would  take  out  their  pipes  and 
the  tenseness  of  the  atmosphere  would  be  immediately 

relieved. 

I   have  dwelt  long  and  earnestly  in  my  mmd  on 
the  proper  eustom  and  etiquette  for  smoking,  and  from 
the  consideration   have  developed   the   following  for- 
mula: ,.        J 
Ciffarrtff's  fnrfhe  ptfufh  and  the  JHZZ^i-Uppea, 

cigars  fw  men  on  the  street  and  all  pnldir 

places. 

The  pipe  in  the  office,  the  home,  the  workshop. 

I  trust  some  public  spirited  reader  will  forwartl 
tMs  foi-mula  to  the  president  of  the  association,  have 
it  presented  to  them  at  a  full  meeting,  formally 
adopted,  an«l  then  give  it  all  possible  publicity  so  the 
world  at  large  will  follow  the  suggestion. 


Cj3    Cj3    Cj3 

Traveling  salesmen  prefer  to  ^l  to  retailers  who 
are,or  who  will  be,  winners  in  the  Great  Game. 

**And  how  can  they  tell  the  winners,  or  tl*e  wiU-lw 
winners f"  you  ask, 

A  successful  salesman  gave  me  these  pointers  ill 
a  recent  conversation.  He  said  that  the  fate  of  a  Imsi- 
ness  depends  upon  the  man,  much  more  than  on  his 
Imilding,  his  location,  or  his  stock  of  nierchamlise.  He 
counts  the  following  favorable i 

"SVhen  a  retailer  welcomes  traveling  salesmen,  talks 
business  to  them,  asks  business  information,  seeks 
pointers  and  suggestions. 

When  the  retailer  is  optimistic  and  a  booster, 
praising  his  town  as  **the  bi»st  little  burg  in  the  world'* 
and  ccmtainiiig  the  iinest  ]>eople. 

When  he  Is  a  member  of  the  CliamlK»r  of  Com- 
merce and  active  in  the  many  affaiis  of  his  town,  to 
keep  it  to  the  front. 

(Continued  on  Page  SO) 


December  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


13 


S It  AIM 


SUAPE    ILLUSTRATED 
NO.    1/45 


'7  have  found  the  Perfect  Pipe 

E\'ERY  DAY,  thousands  of  men  find  that  Milano 
is  the  Perfect  Pipe.  Every  day,  Milano  dealers 
report  a  steady  sales  increase.  And  all  the  time,  Milano 
national  advertising  is  working  to  build  the  sales  higher 

ttttt. 

This  advertisement,  with  a  Consumer  message,  ap- 
peared as  a  full  page  in  color  in  Collier's  Weekly,  Octo- 
ber nth.  and  in  black  and  white  in  the  Saturday 
iH^ning  Post  of  Xoveml^er  8th.  It  reached  more  than 
^^00,000  people— and  yet  it  i^  only  one  unit  in  a 
great  national  campaign. 

II  you  don't  handle  Mifiano.  you're  ^ssfnf  up 
Ug  profits.  But  if  you  are  one  of  the  wise  dealer^  who 
^  cashing  in  «i  the  thousands  of  dollars  we  are 
q^ending.  look  over  your  stock  right  now,  and  order 
all  numbers  with  which  you  are  not  plentifully  suppli^. 
You'll  need  them  for  the  holiday  rush. 

Wm.  DEMUTH  &  Co..  230  FIFTH  AVE.,  NEW   YORK 
World's  Latest  Manufacturers  of  Fine  Pi^ 


yf 


UtiiLOoae^ 


WD 


IMM  ^jS^MMM 


Qht  Insured  Pipe 


14 


44th  vear 


THE  TOBACC  0  WORLD 


December  1,  1924 


December  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


15 


{Continued  From  Page  9) 
squares,  callod  on  the  tiailo  here  last  week.  ''Doc"  re- 
ports business  on  liis  new  lines  as  being'  very  good, 
and  that   he  is  looking    forward    to    a    big    sale    on 
''Stiuares"  for   192,3. 

Mort  Hammer,  director  of  sales,  tor  Salva«U)r 
Rodriguez,  Incorporated,  Tampa,  Fla.,  numufacturers 
of  the  famous  'Hliarles  the  Cheat''  cigars,  was  a  re- 
cent visitor  to  the  ^Nlotor  City.  .Mort  reports  the  caU 
for  "(  harles  the  Oreat"  to  be  line  in  all  sections  of 
the  country.  At  the  ])resent  time  the  factory  is  unable 
to  supplv  the  demand,  owing  to  the  oversold  conditn)n. 

Josei)h  W.  Levy,  of  tlie  Coraza  Cigar  Company, 
Phila(le]])hia,  Pa.,  called  on  the  trade  here  last  week,  in 
the  interest  of  his  brands. 

Yours  truly, 

MIKE  OF  DETROIT. 


BERNARD  SCHWARTZ  DIES 

Bernard  Schwartz,  inesiik'nt  of  the  Bemard 
Schwartz  Cigar  Cor])oration,  and  nationally  known  as 
the  maimfacturer  of  "R.  (i.  Dun"  cigars,  died  early 
Sunday,  X<»veniber  2:>d,  at  Harper  Hospital,  alter  a 
lingering  illness  of  three  years.  During  his  thirty- 
five  years  resilience  in  Detroit,  he  rose  by  initiative 
and  jierseverance  from  humble  circumstances  to  a  larue 
position  m  the  commercial  world.  Mr.  Schwartz  was 
fifty-two  years  old.  He  came  to  Detroit  when  seven- 
teen years  of  age.  Five  years  later  he  chose  the  cigar 
business  as  a  iiernianeiit  occupation.  Mr.  Schwartz 
was  actively  interested  in  Tem])le  Beth  El  and  was 
prominentlv  identified  with  several  fi'aternal  organ- 
izations. He  was  a  member  of  the  Ashlar  Lodge,  F. 
&  A.  M,,  B,  P.  O.  Elks  an<l  Knights  of  Pytliias.  Im- 
mediate surviving  n^lativi's  are  his  father,  Moses,  of 
I^troit;  his  widow.  Mis.  Esther  Schwartz;  one  daugh- 
ter, Mrs.  Milton  Petrie;  two  sous,  Xorman  and  Theo- 
dore; wie  brother  Henry,  all  of  Detr(»it;  and  three 
sisters,  Mrs.  Eva  (ioldhei*^  Detroit;  Mrs.  ^ra 
Srliwartz,  of  L«s  An^ksy  and  Mrs,  Fannie  BicAards, 
Chicago. 

TOM  JONES 
Tom  Jones  has  gone  to  heavenlv  heights; 
He  tried  to  drive  without  his  lights. 
Jack  Hayes  this  busv  life  forsakes; 
He  never  would  re-line  his  brakes. 
Here's  all  that's  left  of  Amos  Bossing; 
He  tried  to  ^at  it  to  the  crossing. 
No  more  from  Brown  are  earthly  smiles; 
He  tocA  the  curve  at  fortv  miles, 
T«i  Small  has  lione  to  his  abode; 
He  kept  the  michlle  of  the  road. 
Here  lies  our  friend,  poor  Tony  Dix; 
For  booze  and  gasoline  won't  mix. 
pfm  Henry's  friends  are  all  bereft; 
He  made  a  short  turn  to  the  left. 
Ben  Gray  is  free  from  earthh*  pains ; 
A  rainv  da%' — ^lie  had  no  chains. 
Poor  Bill's  beneath  the  sfMl,  alas^ — 
He  spooded  up  and  tried  to  pass. 
Now  Tom  has  joined  the  heavenlv  l>and; 
He  tried  to  drive  it  with  one  hand. 

—Eugene  Ashcraft  in 
Mmtroe  EnqnJrer, 


December  1,  1924. 
HE  York  ( Vanity  Cigar  Manufacturers'  Asso- 
ciation held  their  regular  monthly  meeting  at 
Red  Lion,  Vi\.,  November  11,  with  President 
B.  M.  Ilannigan  in  the  chair. 
The  suhject  of  the  kind  of  an  exhibit  to  be  made 
hy  the  association  at  the  coming  Tobacco  Sho\y  in 
New  York  City,  was  much  discussed  and  it  was  decided 
that  no  individual  brands  made  by  any  one  iirm  should 
Ve  dis])1aved  hut  all  cigars  w(mld  be  shown  as  merely 
the  pi-odilct  of  the  York  County  Cigar  Manufacturers' 
Association,  carrying  out  the  idea  of  preseiTing-  the 
present  unanimity  existing  among  all  members  of  the 
association  and  advertising  the  York  County  Cigar 
Manufacturers'  Association  and  York  C<mnty  as  be- 
ing the  home  of  the  liest  nickel  cigars  produced  in  the 
Cnited  States. 

The  amund  election  of  officers  will  take  ])lace  (m 
Januarv  iL',  l^-J'),  and  a  nominating  committee  was  ap- 
ix.inted  consisting  of  L.  K.  Sentz,  J.  C.  AYinter,  Harry 
Mcduigan,  A.  S.  Frey  and  Harvey  AYaughtel. 

December  19  promises  to  be  one  of  the  big  days 
in  Red  Licni  when  the  annual  hanquet  of  the  assoeiati(m 
^\•ill  ho  held  in  the  social  room  of  St.  Paul's  Evangel- 
ical Church  and  from  ])resent  indications  will  prove 
to  be  the  most  largely  attended  banquet  ever  given  by 
ttw  association. 

The  Western  Union  Telegraph  Company  are  open- 
ing an  office  in  the  new  First  National  Rank  R'uilding 
on  the  Squai-e  in  Red  Lion,  which  will  prove  a  great 
convenience  to  Red  Lion  residents  as  well  as  to  the 
many  salesmen  visiting  this  section. 

lender  the  auspices  of  the  Lions  Cbib  of  t?ed  Tiion, 
the  celebration  of  a  Home  Coming  AYeek  will  be  held, 
on  November  27,  28.  29  and  30.  It  is  expected  that 
manv  former  residents  of  this  section  will  avail  them- 
selves of  this  op]>ortunitv  tft  meet  old  friends,  rela- 
tives and  foi-mer  associates. 

All  visitors  are  requested  to  register  at  Home 
Cominir  hea<l(iuarters.  Room  200,  First  National  Bank 
Building. 

O.  S.  La'NFotte,  ])resideiit  of  the  Red  Lion  Board  of 
Trnde.  and  clunrman  of  the  committee  which  attended 
a  hearing  to  secure  lower  coal  rates  to  Red  Lion  te- 
fore  the  Public  Service  Commission  at  Harrisburg. 
ronorted  to  the  members  of  the  Board  of  Trade,  that 
if  a  reduction  in  the  coal  rates  is  secured  on  a  basis 
throuirh  rates  now  in  effect  m%  other  commodities,  a 
saving  of  approximately  Jf20,000  a  year  will  l»  n^de 
to  the  community. 

The  month! V  meeting  of  the  BoawJ  of  Trade  was 
bMd  in  the  wjunc  il  chamber  In  l*o  flre  engine  house  on 
November  18. 

Yorkana,  Pa. 

Rllis  B.  Striker,  mannfaetnwr  of  the  well-known 
** Double  Qnality*'  cigars,  has  recently  shown  his  abil- 
ity as  a  game  hunter,  by  returning  from  a  gunning  trip 
to  ^IcCalls  Ferry,  with  a  ba,^  of  ten  fine  wild  ducks, 

Mr.  8trickl{»r  ha«  taken  space  at  the  coming  To- 
bacco Show  in  Hew  York  City,  where  he  plans  to  have 
HH  Httractlve  display  of  the  quality  cigars  he  hm  the 
reputation  of  making. 

(0oinfinued  on  Pofje  10,) 


Announcing 


The  L.  &  M.  Cigar  Box 

A  different  kind  of  box  that  attracts  tarde, 
preserves  the  cigars,  and  saves  dollars  and 
cents. 

An  Achievement  in  Cigar  Box  Manu- 
facturing 

The  L.  &  M.  cigar  box  is  the  result  of  years 
of  endeavor  in  the  betterment  of  cigar  boxes. 
It  is  made  by  ingenious  machinery  which 
gives  any  wood  the  effect  of  high  grade  cedar 
and  produces  a  box  unapproachable  in  attrac- 
tiveness. 

A  Short  Cut  To  More  Cigar  Sales 

The  L.  &  M.  cigar  box  will  make  yxmr 
bfan^  stand  out  in  any  case.  Its  good  looks 
attract  instant  attention  and  the  general  air  of 
quality  that  surrounds  it  suggests  quality  for 
your  product. 

Write  Now  For  Paf^enftiTS 

Leschey-Myers  Cigar  Box  Co. 


CIGAR   BOX   fVf  AMURACTUFtEfiS 


YORK-HANOVER -EPH  RATA- PMILADELPMI A 


After  all 
nothing  satisfies  like 
a  good  cigar      ^ 


I 


ii 


16 


44th  year 


THE  TOBACCO  WORLD 


December  1,  1924 


December  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


17 


{Continued  from  Page  14) 
The  Yorkaiia  Cigar  Company  continues  to  be  fa- 
vored with  many  orders  for  their  best  seller,  "Garcia" 
trianguh\res. 

East  Prospect,  Pa. 
On  the  evening  of  November  15  the  town  officials 
of  East  Frospeet  lield  a  barbecue  or  ox  roast  m  cele- 
bration of  President  Cooiidge's  election  and  this  event 
was  attended  by  many  guests  from  the  surrounding 
country  as  weil  as  the  residents  of  East  Prospect,  and 
was  a  big  success  in  every  way. 

A.  h\  Burg,  manufacturer  of  the  '*Tnie  Yankee" 
and  '^  {Spencer  Wdson"  brands,  is  increasing  his  pro- 
duction as  fast  as  possible  to  meet  an  unusually  heavy 
demand  for  these  brands.  Mr.  Burg  has  bunt  a  repu- 
tation for  quality  cigars  which  is  demonstrated  in  the 
opening  of  many  new  accounts. 

B.  M.  Hamiigan,  of  the  East  Prospect  Cigar  Com- 
pany, has  left  on  a  trip  to  Memphis,  New  Orleans  and 
other  points  in  the  South,  visiting  some  of  the  many 
jobbing  connections  handling  their  brands,  '*Epco," 
"Airedale"  and  ** Emilia  Garcia,"  all  of  which  have 
a  Wg  distribution  in  tliat  territory. 

E.  B.  Kincaid,  of  Miller,  DuBrul  &  Petefs  Manu- 
facturing Company,  recently  operated  the  automatic 
bunch  machine  installed  in  the  East  Prospect  Cigar 
C  ompaiiy  factory,  in  the  absence  of  the  regular  opera- 
tor who  was  taken  sick,  and  this  prevented  a  possible 
stoppage  in  production  which  is  greatly  needed  at  tliis 
time,  all  of  which  was  greatly  appreciated  by  Paul  Del- 
linger,  who  is  toiidling  the  production  end  of  the  hna's 
business. 

HeUim,  Pa. 
Sig  C.  Mayer,  of  Sig  C.  Mayer  &  Company,  was 
a  recent  visitor  to  his  branch  factory  in  Heliam  try- 
ing to  devise  means  whereby  he  could  increase  produc- 
tion on  **M  Wadora"  and  **Cornell"  cigars  and  try 
and  appease  his  jobbers  w^  me  begging  fQr  a^ore 
cigars. 

Spry,  Pa, 
tt  L.  Haines  &  Company  are  working  at  an  ex- 
treme limit  of  production  to  meet  the  demand  for 
**Kobert  Fulton"  cigars  that  is  coming  from  ^  piirts 
of  ^9  ^iw^y. 

Windsor,  Pa. 
W*  H.  Snyder  &  Sons  report  no  abatement  of  the 
inrush  of  orders  and  the  call  is  increasing  for  **Uoim« 
try  Club"  and  "Prescription"  cigars  every  day. 

Jacobs,  Holtzinger  &  Company  are  operating  all 
their  factories  at  full  production  and  are  much  over- 
sold on  their  **E1  Teano"  brand, 

Herbert  li»  Smith,  manufacturer  ^  "Havana 
Brown,"  foil-wrapped  invincibk»,  has  just  opened  an- 
other factory  at  Winterstown,  in  an  endeavor  to  give 
his  jobbers  an  additional  amount  of  cigws,  whi<^  they 
have  been  clamoring  for. 

0.  A»  Kohlor  ft  Company  are  having  a  big  repeat 
business  on  *'Ford''  and  **Tobacx30  Girl"  cigars,  and 
have  been  obliged  to  fe>ep  thmr  salesmen  ^  of  the  xmd 
since  July, 

W,  H,  Seehrist  has  recently  adopted  a  new  label 
for  Ms  "Florida  Honey  Sucle"  brand  which  is  a  great 
improvement  over  the  old  style  package,  these  cigars 


going   to    the    trade    all    foil-wrapped,    and  having  a 

wide  distribution. 

Dallastown,  Pa. 
Fred  E.  Druck  &  C^ompany  is  one  of  the  very  busy 
concerns  in  this  section  and  have  their  three  factories 
running  at  full  speed  making  ''Train  Master"  cigars, 
which  have  a  big  call. 

A.  F.  Fix  &  Company  are  receiving  a  great  many 
extra  rush  order  for  their  'H^ontract"  cigars,  foil- 
wrapped. 

York,  Pa. 
C.  S.  Gable,  manufacturer  of  '*  Douglas  Fair- 
banks" and  ''Hamilton  Fish,"  foil-wrapped  perfeetos, 
has  just  returned  from  an  extended  trip,  having  vis- 
ited some  points  of  distribution  in  an  endeavor  to  ar- 
range shipments  so  as  to  relieve  the  largely  oversold 
condition  that  exists  with  the  jobbers  on  these  very 
popular  brands. 

Ajax  Cigar  Company  of  North  George  Street,  are 
having  an  increasing  demand  for  foil-wrapped  cigars, 
from  their  many  distributors. 

Manchester  Cigar  Company  are  about  to  equip 
one  of  their  plants  with  some  new  automatic  machinery 
to  increase  production  on  "Reichard's  Cadet"  and 
'* Uncle  Green"  cigars. 

Bergdoll  Cigar  Company,  manufacturers  of  **  York 
Imperial,"  still  enjoy  a  big  business  on  this  very  pop- 
ular brand,  and  are  having  difficulty  in  satisfying  the 
dealers  with  deliveries  of  one-fortieth  packages  for 
the  holidays,  as  practically  all  the  production  has  to 
go  in  the  regular  one-twentieth  packages. 

Gallatin  Cigar  Company  continue  to  enjoy  the  big 
local  demand  tliey  have  created  for  their  "GaUatin" 
brand. 

Red  Lion,  Pa. 
Superior  Cigar  Ct)mi)any  have  adopted  a  new  de- 
sign hUjel  for  their  "Pay  Day"  brand  which  is  excep- 
tionally  attractive,  "Looks  like  real  money." 

D.  C.  Kaltreider  &  Sons  believe  in  concentration 
of  effort  which  has  resulted  in  the  big  business  they 
enjoy  on  their  "Apollo"  foil-wrapped  invincibles* 

W.  J.  Neff  &  Company  are  receiving  heavy  dupli- 
cations on  "Robert  E.  Lee"  and  "Red  Tips"  invinci- 
bles  individually  foil-wrapped. 

W.  C.  Frutiger  &  Company  only  know  one  word 
and  that  is  "busy,'^  and  all  employees  are  kept  on  their 
toes  to  keep  up  with  the  pace  set  by  their  genial  em- 
ployer. Bill  Fiiitiger,  and  he  can  certainly  set  some 
pace,  getting  out  big  shipments  of  "Victor}'"  and 
"Bank  Note"  cigars. 

T.  A.  Winter  &  Sons  are  enjoying  a  steady  de- 
mand for  ** Kinsman"  foil-wrapped  perfeetos,  which 
is  their  principal  brand, 

Kelly  C^igar  Company,  manufacturers  of  #e 
**Kelly"  brand  are  mucli  pleased  with  the  increased 
distribution  tliey  are  receiving  on  their  latest  brandy 
"Kelly's  Green  Riblx)n,"  foil-wrappod, 

G.  A.  Strnbeck  has  all  his  factories  working  full 
force  producing  "El  (Jasco"  triangulares  and  perf©^ 
tos,  which  continue  to  have  a  big  call. 

A.  S.  Frey  &  Company  report  that  "Atlantis" 
foil- wrapped  perfeetos  are  still  theU-  leadlnf  sellers. 
T,  L,  Adair  &  Company,  makers  of  "Argoofl,** 
**El  ^rtel"  and  "Boston  Port"  brands,  continue  to 
enjoy  a  large  distribution  on  these  brands,  and  Mr. 
T,  Ifc  Adair  known  as  "The  millionaire  of  First  Ave- 
nue," is  always  on  the  rush  trying  to  satisfy  his  trade 
by  inereasing  shipments. 

J.  B. 


Just  what  is  it  that  happens  when 
tobacco  is  "aged  in  wood"? 


—'and  why  has  no  other 
mellowing  process  been 
equally  succes^uU 

FROM  the  smoker's  standpoint,  lK)th 
these  questions  are  easy  to  answer. 

You  know  how  ageing  in  wood  mel- 
lows fine  wines?  Well — it  does  the 
same  thing  for  fine  tobaccos  —  re- 
moves the  harshness  and  bite  of 
'*raw"  tobacco,  and  ripens  and 
sweetens  it  for  smoking.  And  sub- 
stitute methods  fail,  simply  because 
they  do  not  prove  out  in  your 
pipe — the  tolmcco  isn't  as  rich, 
nor  as  mild,  nor  anvwhere  near  as 
satisfying. 

Half-answers,  of  course — yet  the 
most  learned  discussion  can  go  little 
further.  You  may  learn,  if  you  care 
to,  that  before  tobacco  can  be 
*'aged,"  it  must  l)e  conditioned  with 
most  scrupulous  care— it  must  con- 
tain just  so  much  moisture,  by  weight ; 
no  more,  and  no  less.    Vou  may  delve 

deeper  into  science, 
and  learn  that  the 
leaf  remains  "alive' ' 
while  ageing;  al- 
though cut  from  the 
plant,  cured,  ami 
packed  tightly  away 
in  the  dark,  it  goes 

Drying  ovfn  in  which       , ,  ,  ,         i 

tobacco  is  "ordered"  or  through  a  natural 
conditioned  before  it  ta  *'»4...,;..„  ^a,.l, 

"aged  in  wood,"  *  "sweat    twice  eacli 


—:  w_  — 

1^ ~~' 

ljn[] 

3'Tf 

^ 

Lioom  &  Mmu  TosAeeo  0s. 


year — grows  limp  and  soft,  and  liter- 
ally steeps  in  its  own  essences;  and 
everv  shred  of  it  is  saturated  with  flavor. 


lECMtD  PURCHASE  ,  .^ 
OF  BOitLEY  TOBACCO  :£?> 

Toll/ 

fto  at.  of  iMi  MtecM  a.  mmmIm  jMi 

h.a I  f  m»  amtat  T<iteM* 


mmmt  ^iWU  lljMiT..TwCii 
Mtf  HMM  tmm^K  i«  .will 

ria.  «  tt.  MA.M  M.  •  Mr 
•Mf  If  aM  Wl.)  TakMM.  n 


How  future  Velvet 
Quality  is  nssnrfd—sijrlii 
n» illioii  po H »ids of  vlniiv'- 
Ken  i  Hcky  Burley,b<>nfiJi  t 
ill  five  tronsacfiiiu,  tnid 
stored  away  to  "age  iv 
wood." 


all  mellowing  meth- 
(kIs.  But  the  less 
haste,  the  more 
taste.  As  you  can 
readily  prove,  no 
other  method,  how- 
ever much  cheaper 
and  faster  it  mav  l)e, 
can  etjual  "ageing 
in  wood,"  for  mild- 
ness, for  richness 
and  "body,"  for  satisfying  good  taste. 

Hence  in  making  Velvet,  we  discard 
the  money -saving  "hurry-up"  methcxls. 
We  use  the  best  brown  Burley,  grov^n 
in  the  ricli  limestone  soil  of  the  Kentucky 
Blue  (irass  countrA* — and  everv  ounce  of 
it  is  patiently  "aged  in  wood"  till  sweet 
as  a  nut  and  just  right  for  smoking. 

After  all,  the  thing  that  interests 
sniokei-s  is  results,  not  pnK-esses  —  but 
l^ear  in  mind  that 
it  is  onlv  as  a  result 
of  the  "ageing  in 
wo«hI""  ]>rocess  that 
you  get  \'elvet. 


/.'till  thf  smoke  around 
in  ytmr  mouth,  and 
iiittife  hitw  "ageing  in 
iiumhV  han  taken  off  the 
rough  viltjes. 


It  takes  years,  literally:  it  ties  up 
lii^^  iiums  in  costly  toljacco  tor  long 
periods,  hence  is  the  most  expensive  erf 


—the  aged  in 
tobacco 


•1 


18 


44tb  year 


Say  You  Saw  It  in  The  Tobacco  World 


December  1,  1924 


December  1,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


19 


TAMPA  STRIKE  CAUSES  POOR  SHOWING  FOR 
OCTOBER  PRODUCTION 

The  following  comparative  data  of  tax-paid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are  obtained 
from  the  statement  of  internal  revenue  collections  for 
the  month  of  October,  1924,  and  are  issued  by  the  Bu- 
reau. (Figures  for  October,  1924,  are  subject  to  re- 
vision until  published  in  the  annual  report.) 

Ociohrr,  October, 

1923.  1024. 


Products. 
Cigars  (large)— 

Class  A No, 

Class  B   Xo. 

Class  C  X  <^- 

Class  D No. 

Class  E No. 


255,722,275 

162,016,963 

275,170,232 

14,488,601 

4,256,763 


245,861,110 

128,547,975 

245,210,81 8 

10,868,963 

4,741,699 


Total 711,654,834      635,230,565 

Cigars  (small) No.      46,711,047  53,253,2()(> 

Cigaretes   (largo)    ....No.         1,874,243  1,986,90/ 

Cigarettes  (small)    ...  .No.  6,277,169,227  6,488,186,913 

Snuff,  manufactured   ..lbs.        3,146,19<  3::?^'Ct^ 

Tobacco,  manufactured .  lbs.      33,236,1 61  34,;3o6,24o 

Xote:  The  above  statement  does  not  include  tax- 
paid  products  from  Porto  Rico  and  the  Philippine  Is- 
lands. This  information  is  shown  in  enclosed  supple- 
mental statement. 


itipplimental  Statement 

Tax-paid  products  from  Porto  Rico  for  the  monfti 

of  October. 


Products. 
Cigars  (large) — 

Class  A No. 

Class  B  .No. 

Class  C  No. 

Class  D No. 

Class  E No. 


October, 
19.23. 

11,890,655 

2,148,650 

5,182,150 

37,150 

1,000 


October, 
1924, 

14,415,700 

1,586,325 

6,445,460 

12,125 


Total No.      19,259,605        22,459,610 


Ciirars  (small) No, 

Cigarettes  (large)    No. 

Cigarettes  (small)  ....No. 


2,000,000 
95,000 
40,000 


2,000,000 

1,000,000 

40,390 


Tax-paid  products  from  the  Philippine  Islands  for 
the  month  of  October, 


Products, 
Cipirs  (large) — 

Class  A *.No. 

Class  B  No. 

Clasg  C  ........ ..No. 

(lass  D No. 

Class  E No. 


Octoher, 
192$. 

553,423 

125,673 

6(W> 

1,000 


Octoher, 
1924. 

18,522,720 

41 2,895 

315,259 

2,419 

4,655 


Total  ........  No.      24,823,880        19,257,948 


Cigarettes  (small)  No. 

Tobawo^  manufaijtured.lbs. 


173,730 
1^ 


10,800 

o 


n 


Notet  Quantities  of  tax-paid  products  shown  in 
v3mve  statement  are  indicated  bj^  stamp  sales  reported 
£ w  the  month. 


r 


Du  Pont 

"A  BETTER 
CIGAR 


for  lOc 


ft 


Porio  Rican  .... 

the  Mitdest  Tobacco  GroWn 


MADE-IN-TAMPA 

BY 

VAL,  M.  ANTUONO 


To  protect  buyers  of 
Porto  Rican  tobacco 
the  Government  re- 
quires the  affixing  of 
a  Government  Guaran- 
tee Stamp  to  every  box 
of  cigars  and  every 
bale  or  barrel  of  to- 
bacco leaving  Porto 
Rico.  Look  for  these 
stamps. 


N 


ATURE  has  entered  into  a  benevolent  conspiracy  in  Porto 
Rico  to  produce  from  its  soils  a  unique  type  of  tobacco. 


There  are:  The  sea  on  all  sides  to  give  moderate  humidity 
to  the  tobacco;  the  tropical  climate  to  impart  richness  and 
fragrance  to  the  leaf;  the  high  altitudes  of  the  tobacco  sections 
to  make  the  leaf  lighter  in  body  than  other  tropical  tobaccos; 
the  absence  of  chloride  in  the  soil  to  grow  a  free-burning  cigar 
leaf  which  has  no  equal. 

In  1913  the  annual  importations  of  Porto  Rican  tobacco  by 
American  manufacturers  averaged  5^4  million  pounds.  Now,  an 
average  of  22^/^  million  pounds  a  year  are  used  by  the  American 
cigar  industry. 

Be  the  product  tobacco  or  not— only  unusual  merit,  con- 
sistent value  and  worth  can  produce  such  a  record  of  growth. 

Those  manufacturers  who  have  tried  Porto  Rican  tobacco 
have  year  after  year  bought  in  increasing  quantities. 


GOVERNMENT  OF  PORTO  RICO 
TOBACCO  GUARANTEE  AGENCY 

136  Water  Street,  New  York 

/.  F.    VAZQUEZ,  Agent 


ABOVE  ALL 


CIGARS 


BoUl  dfars  are  die  kadintf 
f^ers  widi  thousands  or 
dttlm  catmiig  to  staidf  t^ 
who  appreciate  iQiality* 


They  are  wonderful 
Business  Builders. 

Bobrow  Brot-Inc^Mfor^ 

PlulaaelphU,U.S.A.  *" 
Malwrs  of  Topk-UUMUa-RecaU 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


December  1,  1924 


BUYERS'  GUIDE 


CIGAR  CASES 


SUPPLIES 


THE  LOUDON  CIGAR  CASE 

Increase  your  turnover  with  perfect  100%  dupW."^ 
cut  the  co.t  of  selling  and  •e"^""  ««"» /IJ,  W^'U% 
handling  cigars  the  modern  way-  the  LOUUUIN 
way.  Ask  your  cigar  jobber  or  wnteui  lor  com- 
plete deK^ptivc  folder  "At  Last  a  Real  Ggar  Case. 

Loudon  Mfg.  Co.      Grand  Rapids,  Mich. 


PAPER  BAGS. 
Weatherproof  Paper  Bags  will  protect  yottr  Scrap 
and    Fine    Cut    Tobacco   and    keep    it  freih   and 

'^Excittsive  Manufacturers  of  Bags  for  this  Indus- 
try for  the  past  twenty-Uve  years.  Write  for 
Samples. 

THE   WESTERN   PAPER  GOODS   CO., 
Third  and  Lock  Streets,  Cincinnati,  Ohio. 


CIGAR  BOXES 


ItL  «?0  LtXINCION 


CST*aw«MtD  IVTS. 


6S7-64I  EAST  I71IST. 


F.  BRECHT'S  SONS 

CIGAR  BOXES 

109  N.  Orianna  Street 

PHILADELPHIA,  PA. 


Monroe  Jarrctt  Sons 
WOODEN  CIGAR  BOXES 

TRADE  JARSO    ^^^^ 

Randolph  and  Jefferson  Streets 
Philadelphia.  Pa. 


Tobacco  Merchants'  Association 

•^        .  .  r)  5   Beekman  Street 

Registration  bureau,  new  york  city 


Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1916. 
Registration       (see  Note  A), 
Search  (see  Note  B), 

Transfer, 
Duplicate  Certiftcate, 


$5.00 
1.00 
2.00 
2.00 


at.  A-An  allowarice  of  $2  will  be  made  to  member,  of  the  Tobacco  Met- 

chants'  Association  on  each  registration. 

Note  B-lf  a  report  on  a  search  of  a  title  "fff "^i^^J^ffi^^ J/iP^/h'irg^  of "  nJ 
than  Ten   (10)  tiUesSut  less  than  twenty-one  (1)    a^a^^^  ^ 

Dollar  ($1.00)  will  be  made.    If  »t  "««"'***"  iSftionalc^^^^        of    Two    Dollars 
{SU^^l^fl'l'bi  i^rd;^a^n"drV^n'*"a^lina?ch\'rt^  or^^^^^^  (H-OO)  will  be 

made  fo*  every  ten  (10)  additional  titles  necessarily  reported. 

REGISTRATIONS 
AIRCAB:-43,991.     For    ci^ar..     November    l4    ^    The    Keller 

Clear  Co..  Springfield.  Mass.  .        „,K«r  to 

PHilACR6Fr:-^3,992.     For  all  tobacco  products.     November  19. 

19H      The  Moehle  Litbo.  Co..   Inc..   I'.rooklyn.  N.   It., 
PENNCROFT:— 43,993.     For  all  tobacco  products.     November   W, 

19M      The   Moehle   Litbo.  Co..   Inc..   I'.rooklyn.  N.   \.  ^^^^^^ 

PUBLIC  DEMAND  :-43,994.     For  all  tobacco  products.     October 

23    1924     T.  C.  Frtston,  Tampa,  Ha.  .  i  •        •«. 

MERMAID  TAVERN:— 43,995.      For   cigarettes   and   sjioking  to- 

bacco.     November  22.  1924.     Barclay  P,pe  Shop.  >> e\V''^  ^.gi- 
CONTRAST?:— 43,996.     For   cigarettes  only.     November  JU,  ii*^' 

H.  Hall  Marshall.  Jr.,  New  York,  N.  Y. 
>yEMB LEY:— 43,984.     For  pipes.     November  10.  1924.     tne  Anier 

ican  Tobacco  Co..  Inc..  New  York.  X.  Y.  w^li„«er 

"242":— 43,9o5.     For   cigars.     November  U,   ^9jA.     The   U^Bn||er 

Russell  Cigar  Co.,  York.  Pa.  u        ii     iom      k     X 

TOM    CARR:— 43,988.     lor    cigars.     November    1.^    19^4.      i.    a. 

Smith's  Son>.  McSherrvstown.  Pa. 
PILOT  MOUNTAIN:— 43,990.     For  all  t^acco  products.     Novem- 
ber 17.  1924.     J.  A.  McAdoo,  Charlotte,  N.  C, 

f S AN  SF  ERS 

EL  HECIPRO:-28,223  (C.  S.  Tob.  Journal).  For  cigars,  cigarettes, 
cheroots.  Registered  January  23.  im  by  Kraws  &  ^.  ^i' 
more  Md.  Transferred  i»  Bennett,  SlMn  &  Co.,  New  Xvm  WW, 
March  25.  1920.  ^  ^  _      ,  ,  .     .. 

FLORIDA  QUEEN:— 43,960  (Tobacco  Merchants  Association). 
For  cigars.  Registered  October  21,  1924.  by  American  Litho.  Co., 
New  York  Citv.     Transferred  to  Preston  Cigar  Co.,  Tampa,  l^la., 

November  13.  1924.  .       ^,  x,      ^     .        k         ■o*;^^* 

LA  THEODORA:— 42,337  (Tobacco  Merchants  Association). 
For  cigar,.  Registered  October  19.  1921,  by  I,  Bittner  New 
York    City.     Transferred   u>    Flisenstadt    Bros.,    New    York    City, 

Novcmbef  12,  1924.  .     .    r,  .        ,-         •  o     • 

MISS  NANCY:— 5533  (Trade-Mark  Record).  For  cigars  Regis- 
tered Tanuarv  8,  1889,  bv  Geo.  S.  Harris  &  Sons,  Philadelphia, 
Pa  Transferred  by  American  Litho.  Co.,  New  Y'ork  City,  suc- 
cessors to  Geo.  S.  Harris  &  Sons,  *«  Geo.  Schlegel  Inc..  New 
York  City,  and  re-transferred  to  J.  A.  McAdoc^  CharloiU:,  A.  *^» 
November  H  1924. 


Business  Building 


(Continued  from  page  12) 
When  he  has  a  nice  store  in  a  good  location  and 
keeps  the  store  spic  and  span  and  one  of  the  attracj- 
tive  places  of  liis  town. 

When  he  has  a  definite  merchandise  policy— keeps 
quality  goods,  has  quality  clerks,  gives  quality  ser\^ce. 
AVhen  he  orders  carefully,  listening  to  sales  argu- 
ments, but  not  weakly  yielding  to  them,  and  uses  his 
own  judgn^nt  and  his  knowledge  of  the  wants  of  his 
customors^ 

1  sometimes  wonder  whetlier  1  overplay  the  value 
of  business  knowledge.  A  merchant  priiK^e  stated  the 
other  day  that  technical  knowledge  is  of  priceless  value 
to  any  one  who  wants  to  get  ahead.  But  he  strongly 
emphasized  the  fact  that  it  isn^t  everything  by  a  fat 

call.  .       ,  .     ,         ,1 

He  stated  that  after  obtaining  his  knowledge  ft 

young  man's  business  success  is  a  matter  of  hard  work 

and  common  sense,  and  he  added  that  he  promotes  his 

workers  according  to  the  capacity  they  show  for  work 

Mid  their  ability  to  use  common  sense. 

So  there  you  are! 

Some  men,  either  bosses  or  clerks,  seem  willing 
to  do  anything  but  work,  relying  on  their  wit,  their 
skill,  their  technical  knowledge  to  see  them  through. 
But  they  are  leaning  on  a  broken  reed.  It  not  only 
won't  push  them  up,  but  it  will  bend  under  their  weight 
even  in  ordinary  routine  work. 

I  ain't  going  to  back  water,  therefore,  on  the 
Virftt©  of  business  knowledge,  and  I  propose  to  continue 
broadcasting  my  idea  on  this  subject  in  this  and  the 
surrounding  planets.  _ 

But  from  time  to  time  I  propose  to  spill  out  a  lit- 
tle holler  to  the  effect  that  business  knowledge  ain't 
worth  more  than  a  hole  in  the  State  of  New  York  ^- 
less  It  is  hooked  up  with  sweat  and  common  sense. 
Any  one  who  will  hook  up  to  these  three  things  can 
wr©  me  that  he  is  entering  the  business  race,  m^ 
I  will  back  him  to  the  limit. 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  of 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co. 
24  Vine  St.,  jfr^AH^M- 

DESHLER,  OHIO.   "fcJWS 


The  Buckley  Box  Co . 
1106  West  Town  St., 
COLUMBUS,  OHIO 


OSCAR    PASBACH,Pnc». 


U.A.VOICC.Sccv.  SCcNuMANACtw 


■^^LITHOGRAPHING  CO  inc. ^^ 

GRANU  STRtET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

EIGARUBEL5- CIGAR  BANDS 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


NEW  YORK 


The  Standards  of  America 

Lorillard's  Snuff,     :     Est.  1760 

Rail  Road  Mills  Snuff,  Est.  1825 

il  &  Ax's  Snuff,  :  Est.  1851 


ALL  OF  THE  OLD  ORIGINAL 


Maccobops  —  H^appees  —  High  Toasts 
Strong,  Salt,  Stoeet  and  Plain  Scotchs 

MANUFACTURED    BY 

CEOICE  W.  HELME  CO.,  Ill  Fifth  Ave.,  New  York 


Hey  wood,  Strasser  &  Voigt  Litho.  Co. 

26th  3t.  and  9th  Ave.,  New  York 

WESTERN  REPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  III. 


Cigar  Labels,  'Bands  and  Trimmings 
of  Highest  Quality 


Perfect  LiTHOGRAPHy 


American  T^ox  Stipply  C^- 

aj09  Russell  Street  Detroit.  Mich. 

Comar  of  Oratlol  StraM 

Exclusive  Selling  A6enis  For 

THE  CALVERT  LITHOgSaPHING  CO. 


SIJsfCE  1870 


CIGAR  BANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  STEINER  SONS  &  CO. 


257-265  W.  17th  St. 


New  York  City 


Sole  Distributors  for  New  Model  Cigar 
Banding  Machine  for  Ungummed  Bands 


'water's 

CAN  NOW  GET 

DILLS  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


RICHMOND.  VA. 

J^fanujaelurers  <f 

HICHGRADC 

SMOKING     TOBACC<fc 


DECEMBER  15,  1924 


( BRAit^ 


Bend  for 
List  of  Agents 
mnd  booklmt 


CVRKI-U'L  Imvers,  anximis  ahVays  tn  deliver  f.  the  ^nlnke^^  the  he>t  at  the  price 
tlie  market  can  supply,  inspect  tlie  tiller  as  clnsely  as  the  wrapiK^r  ui  a  cigar. 
To  win  the  attention  of  the  prn>pective  purchaser,  the  ci^^ar  nuist  lo,»k  ri-ht.    1<»  hold 
Jiis  ji^ood  opinion,  it  nuist  t:iste  rijL^ht. 

Without  -ood  tohacco.  a-cd  and  niellouel    and    prepare<l    hy    exi^rts.    and    without 
ski.'ed  \v..rker>,  the  niakin.L,^  of  a  -ood  ci-ar  is  impossihle. 

For  over  two  hundred  vear>  the   Philippine  Islands  have  heen  en-aged  in  supplying 
the  markets  of  the  world  with  tohacco  and  cigars.     All  the  kn-^wledge  and  skill  of 
technical  experts  have  heen  applied  to  the  ] rnhkni  ..f  making  Manila  cigars  and  mak- 
ing them  right. 
Manufacturers  are  oferfcif  M  ^Tlhfted  ^at«»  Warket  today 

HAND  MADE,  LONG  FlLLKn  MAMILA  CIGAKS  AT  PRICES  THAT  DEFY  COMPETITION. 

Manila  Ad  Asency 


The  Genuine  Spanish  Cedar 


"BOITE  NATURE" 


The   Seasonable   de   Luxe   Container! 


Immediately  appreciated  by  any  Smoker 
as  a  compliment  to  his  Good  Taste. 

No  Smoking  Satisfaction  is  as  lasting  and 
complete  as  that  which  is  to  be  had  from 
a  Good  Cigar  packed  in  a  SPANISH 
CEDAR  BOX! 


15  WILLIAM  STREET,  NEW  YORK 


*Phone  • 
Broad  1015 


nmiiiiiiiiiiiiiiiiiiiiiiiii 

PAieilSHED  ON  THE  ISI  AND  1512  OF  EACH  MONTH  AT  236  CHESTNUT  ST.  PHILA.,PA. 


«»iir 


Wooden  Boxes  Now  a  Big 


Factor  in  Cigar  Sales 


Wooden  Cigat  ^,     .„g 
Boxes  Wmmng 

TUe  cigar  bo.  "-'"^^^/''..ab  a  d. 

crease  i«  it.e  "se  ot  »•  „anufae- 

„un,b.vota>e^maU  J'^.hisalxno^t 
,„,,,,  have  'l'.^'^'""""  rte  big  "S"" 
entuely.  e>ain,>n.   .bat.  ^    ^^^,.,,„,  „t 

boards  and  t'^l^^^^^!^;':  Boosters  Clut. 
the  Wooden  «-'-»'  „j,,n  box. 

,,,  forced  them  to    > «     ^^^^^  ^^, 
ThoU-vei.ortsa.elha   t         ^^^^   ^^^. 

becomfn<!  n""'^'  P-";  ,,<,oden  boxes. 
'■■«''"■''■  ''"ttbe  "having  troub* 
ana  thai  .1-  =o^^  ."^  ,,,  eans  lo  the 
in  aelivenns  c.gai  = 

ri'tallev. 

LNat] 


(Clipping  from  the 
Aug.  27th  issue  of 
Tobacco  Record.) 


ALREADY  our  advertising  of  Wooden 
^  Cigar  Boxes  is  showing  its  effect. 
Each  day  more  and  more  smokers  are 
becoming  more  and  more  particular  about 
selecting  their  cigars  from  wooden  boxes. 

While  some  credit  can  be  given  to  the  ad- 
vertising, the  greater  share  is  due  to  the 
fact  that  the  wooden  box  actually  is  better. 
Its  superiority  is  so  evident  that  even  the 
public  can  see  it,  and  appreciate  it  when 
attention  is  called  to  it. 

Pack  your  cigars  in  wooden  boxes  and  share 
in  the  henelits  of  this  advertising. 


Wc 


rj^TAfter  all 
J^othing  satisfies  li 
j|jLa  good  cigar 


like^ 


This  is  our  Sign  at  Atlanflc  C^--^  30  h,  high,  250  ft.  fonfr    It  talks  to  Millions  of  People. 


■!i,.«f 


The  Best  C  I 

WOODEN 


^re  Packed  in 

BOXES 


\    Nt^^t^V 


■ffP 


T:31JwiIV 


»!J(SM»1|. 


December  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


Judge 

for 

Yourself 


'02^ 


iVG^ 


M 


n!^, 


^^! 


>(?:>, 


►vj? 


The  world's  most  famous  and 

largest  selling  high  grade  cigarette 

Turkish  Cigarettes  contain  no  ot  the  finest  varieties  grown, 
artificial'flavoring  and  are  and  are  appreciated  and  de- 
therefore    purer    and    better      sired  by  smokers  who  demand 


than  other  kinds  of  cigarettes. 
MURADS  are  made  only  of 
10056  Pure  Turkish  Tobacco 


the  best  the  world  ha*  to  offer 
in  cigarettes. 


MURAD 


WAITT  &  BOND 


Blackstone 

CIGAR 


Havana 


Filler 


jibsolutelyl 


hk  PAUNA 


&' 


CONGRESS  CIGAR  CO. 


CIGAR 

.    Philadelphia,  Va. 


I     Get  the  Utmost    in  Advertising 
I  Values 

I  at  practically  no  expense 

by  using  the 

WOODEN  CIGAR  BOX 

for  your  brands. 
They  help  sell  your  cigars. 

PHILADELPHIA  CIGAR  BOX  COMPANY 

621  W.  SUSQUEHANNA  AVE. 
PHILADELPHIA,  PA. 


If  you  want  a  fast 
amingnaaibaiHodapM 

TOPIC 

Cigars 

Inalldzcs-'-' 
sluq^es  and  colors 

Bobraw  BTOS.Iiic.,M%rs. 

PliiladelphU,U.S.A.  *" 
llabm  of  Bold -Ulotdla-Recall 


'^^ 


••MEET  US  AT  THE  TOBACCO  SHOW" 


44th  year 


Say  You  Saw  It  in  The  Tobacco  World 


December  15,  1924 


AKAUFFMANSBROInc 


ESTABLISHED 


IS93 


MANUFACTUREI2S  OF 


aCAR  BOXES 

AND 

CIGAR  BOX 
LUMBER 


WE    SPECIALIZE  ON 

GOLD  LEAF  WORIC 


"BEST  OF  THE  BEST 


9} 


M,aaf.ctur,d  b.  ^   SANTAELLA  &  CO. 

Office,  1181  Broadway,   New  York  City 

FACTORIES:    Tampa  and  Key  WeH,  Florida 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 

lESSE  A.  BLOCH,  Wheeling,  W.  V«. ••• ir'i' President 

tHAULES  J.  EISENLOHR    Phnadelph.a.  Pa ^^^-^-^;,^,;^^:^^ 

WILLIAM  BEST,  New  York.  H.   \.  ...^. ....... .U^^txa^ti  ^^^^^y'j^Vp.ps.dent 

MAT.  GEORGE  VV.  HILL.  New  York    N.  Y.  .,....„..,..•, Vke- President 

GEORGE  H.  HIMMEL    New  York,  N.  Y.  .,......» V  "•  Pre s  deal 

JULIUS   LICHTENSTEIN.   New    York.   N.  If.    — ::-;;:::::;;<r  JJ.^es  3e«« 

k.  H.  SHELTON    \Vashington    D.  C ViccPresideK 

WILLIAM  T.  REED.  Richmond    Va. Vke- President 

HARVEY    L.    HIRST.    Philadelphia.    Pa. • ^'..I^f.Trelkurir 

AB^pWi^nuSHKlND    NeW  York    NrY.V.V.'.V.CounUi" and  Managing  Director 
CHARLES  I^^SH^Xarter.rS  Beekman  Street.  New  York  City. 

ALLIED  f  Ol^COT  I^WWft  OF  AMERICA 

W.  D.  SPALDING,  Cincinnati.  Ohio^.... ...........«.♦.". .••.••"••^:';;|j"jJ«J5 

CHAS    B.   WITTROCK.  Cincinnati.  Ohio ••"••••*•«•••••— ^       Tr!!.ttf*r 

GEO.  E.  ENGEL,  Covington,  Ky.  .....^... ...." """*****"**'secre«» 

WM.   S.   GOLDENBURG,   Cincinnati.   Ohio .,..»«•.»  «M..aecrei»rr 

THE  HATTONAL  CIGAR  LEAF  TOBACCO  ASSOCIATION 

CHAS.   E.   LONG.   Lancaster,   Pa.    "••""•""•••"••••••"••vicV-PreJidJS 

A.   W.   KAERCHER,   Chicago,   111.   ........ ............... ."••"••"••▼ice  rresiucm 

W.  S.   FULLER,  Hartford,  Conn.   ,.,..».,.*..♦..**..*.•.....••»••♦• ««rlt»r* 

L.   H.   NOLT,   Lancaster,   Pfc   .*,.,............... ..".•••••••••••••••••"•••'■^*'"' 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA 

SIDNEY  J.   FREEMAN  ..".•"•♦"•♦•••■•♦"•"•♦•♦•'•••••••'"'^*%>i:i'?"'idellt 

JACK    ECkSTEIN    ............................"..  —  .••.'• I|«    V  ce-Prel  dent 

MAX     BFRI  INER ircasurcr 

LEO  RIEDERS,  ZXi  West  USth  Street,  New  York  City  ................. secretary 

NEW  YORK  CWAR  MANUFACTURERS'  BOARD  OF  TRADE 

l2?f™^AsSAN •"• :::""""::":""""":"vu;t5^S 

^^Ua  W^fi^  51  Ch'ambw;  St.'.  New  York  City.. Secretary  and  Trea.urer 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


FOK    SALK 


IMPORTED  CIGAR  BANDS— Two  millions,  gold  leaf,  best  de- 
sigtis.  30c.  per  M.    Net  cash.    Samples  submitted.    P.  J.  Sullivan, 


.  igns.  :>\3<:.  pel 
161  Pierrepont  Street,  Brooklyn.  N.  Y. 


WANTED 


CIGAR  FOREMAN  FOR  HAND  AND  SUCTION  WORK-- 
Man  who  is  capable  of  qualifying  for  a  higher  position.  State 
age  and  experience  in  detail.  The  position  will  be  with  an  old- 
established  concern  operating  several  plants.  ^ Ample  opportunit>  for 
advancement.     Box  No.  470,  "The  Tobacco  World. 

SITUATION   WANTED 


RETAIL  STORE  MANAGER.  WHO  HAS  ALSO  BEEN 
Jobber's  Representative,  desires  position.  Has  had  six  years  ex- 
perience and  is  at  present  employed  in  Philadelphia,  but  would  change 
residence  if  necessary.  Best  of  references.  Address  Box  No.  47/, 
care  of  "The  Tobacco  World/'^ 

POSITION    AS   SUCTION    FOREMAN    WANTED    BY    MAN 
thoroughly  experienced   in   Suction   Work.     Twenty  years    ex- 
perience in  the  largest  factories  in  the  country.     Box  No.  471,     Ihe 

Tobacco  World." 


The  Tobacco  World 


Established  1881 


VOLUME  44 


DECEMBER  15.  1924 


No.  H 


TOBACCO  '.VORLD  CORPORATION 

Publishers 

Hobart  Bishop  llankins.  President  and  Treasurer 

Gerald  B.  Hankins.  Secretary 


Published  on  the  Ut  and  15th  of  each  month  at  236  Chestnut  Street, 

Philadelphia,  Pa. 


Entered  as  second  class  mail  matter.  December  22,  1909.  at  the  Post 
Office.  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

PRICE:  United  States,  Canada,  Cuba  and  Philippine  Islands.  $2.00  a 
year.     Foreign,  $3.50. 


imilHtHHfMHtIM) 


H««HW...«.H,.» ,„„„»ii.«mi.iimin.»i.««»««imi..i 


OUR  HIOH-OEADE  NON-EVAPORATING 

CKiAR  FLAVORS  ^         .u .     u       * 

Make  tobacco  m«llo%v  and  amooth  In  character 
and  Impart  a  most  palatable  flavor 

FLAVORS    FOR    SMOKING   and   CHEWING   TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
B«TIJn/a10mIti5Si.  box  riAVOES.  PASTE  SWEETENEBS 

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/  of  diicili^^ 


122    SECOND     AVENUE 
NEW  YORK  CITY 


December  15,  19*24 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


Fragtatit  aroma  and  delightful 
taste  are  difficult  to  retain,  even 
in  the  finest  tobaccos. We  know 
ovly  one  ivay  ^^  toasting  a  costly 
extra  process,  but  wcnth  it  '^  the 
flavor  wins. 


LUCK 


TRIKE 


J 


44th  year 


Say  Ton  Saw  It  in  The  Tobacco  World 


December  15,  1924 


Increase  Profits  and  Production  by  using 
COLWELL'S  AUTOMATIC 

BUNCH  machine: 

Mr    Cigar  Manufacturer,  you  owe  it  to  yourself  to  employ  every  means  possible  to 

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work  for  you  now  and  save  money  by  reducing  the  cost  of  making  your  bunches. 

Two  operators  can  easilv  learn  to  run  this  machine  and  will  soon  become  proficient. 

It  only  takes  up  about  3x4  feet  of  floor  space  and  is  driven  by  ^./^.H.  P.  motor 
which  consumes  little  current  and  can  be  operated  from  any  ordinary  light  socket. 

It  is  substantially  constructed  and  will  render  long  years  of  valuable  service. 

Catalogues  and  any  particulars  upon  request 

COLWELL  CIGAR  MACHINE  COMPANY,  Inc. 

131  Washington  Street,  Providence,  R.  I. 


i 


The  Far-Visioned  Cigar  Manufacturer 

Protects  Present  and  Future  Sales 

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First  Class  Cltfar  Boxes  Guaranteed 


BETTER 
SMOKINC* 

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Phone  Franklin  5620.  5621.  5622 

MAKERS  OF: 


Wiiladelphia  Hand  Ma^ 
Havana  Ribbon 

(Ripe  Domestic  Filler— Imported  Sumatra  Wrapper) 

Charles  Thomson 

Mapacuba 

Prince  Hamlet 


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CICAR   MACHINES 


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CIGAR  PACKERS 

BUNDLE  PACKERS 

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iBc::::c:a:=::::ssaB4 


Volume  44 


THE  TOBACCO  WORLD 


Number  24 


Established 
1881 


A   SEMI-MONTHLY 

For  the  Retail  and  Wholesale  Cigar  and  Tobacco  Trade 


$2.03  a  Year 


PHILADELPHIA,  DECEMBER  15,  1924 


Foreign  $3.50 


EDITORIAL  COMMENT 


FAIR  indication  of  the  burdens  being  carried 
by  the  tobacpo  industry  is  indicated  by  the 
statement  of  the  Collector  of  Internal  Rev- 
enue in  his  annual  re])ort,  which  states  that 
the  total  amount  collected  for  the  fiscal  year  of  H>24, 
including'  the  taxes  on  both  domestic  and  imported  cig- 
arette papers  and  tubes  in  packages,  were  the  greatest 
in  the  history  ot  the  bureau  and  exceeded  the  total 
amount  collected  for  all  sources  in  anv  vear  prior  to 
191.S!    The  total  amount  was  $:?25,638,9:n.U. 

The  above  is  all  the  more  interesting  when  the 
tables  show  that  the  cigar  withdrawals  for  the  fiscal 
year  of  J 924  compared  with  the  fiscal  year  of  3923,  as 
follows:  Class  A,  decrease  5  per  cent.;  Class  B,  de- 
crease 10  per  cent. ;  Class  C,  decrease  2  per  cent. ;  Class 
b,  increase  7  per  cent.;  Class  K,  decrease  2  per  cent. 

Jt  seems  fairly  apparent  that  while  the  tax  returns 
from  the  industry  may  have  been  heaviest  in  the  his- 
tory, the  sales  on  the  other  hand  have  been  traveling  in 
the  opposite  direction. 

It  is  all  very  well  to  reflect  on  what  a  liberal  con- 
tributor the  tobacco  industry  is  to  the  expenses  of 
iroverimient  operation,  but  the  possibility  also  is  ever 
present  to  tax  such  a  lil)eral  contributor  out  of  busi- 
ness. 

Particularly  could  ( 'ongress  help  the  cigar  industry 
at  this  time.  A  reduction  in  taxes  would  undoubtedly 
have  a  favorable  reaction  on  production  and  sales.  And 
there  has  been  such  a  thing  known  as  an  increase  in 
lax  collections  even  when  there  has  been  a  reduction 
in  taxation. 


^00 


•^CEMBER  has  brought  notable  improvement 
in  cigar  orders  and  mo,st  of  the  large  facto- 
ries, together  with  many  smaller  ones,  haTts  Te» 
ceived  what  might  be  called   'Mast  minute** 

Orders,  and  there  has  been  unusual  activity  in  produ^ 

ing  cigars  to  meet  this  late  demand. 


This  can  certainly  be  taken  as  an  indication  that 
business  improvement  is  on  the  way,  and  that  1925  will 
bring  with  it  an  era  of  prosperity.  *  This  must  be  most 
encouraging  news  to  the  cigar  industiy. 

We  are  not  of  the  opinion  that  imi*)roved  business 
conditions  are  going  to  bring  any  great  benefits  where 
the  proper  efforts  have  not  l>een  put  forth  to  earn  it. 
Competition  will  be  just  as  keen  as  during  the  past 
years,  but  good  merchandise,  honestly  priced,  will  cer- 
tainly receive  its  just  reward. 

Some  of  the  larger  manufacturers  have  for  a  num- 
ber of  years  used  trade  paper  space  to  direct  the  atten- 
tion of  their  jobbers  and  retailers  to  the  efforts  thev 
are  making  to  reach  the  smoker.  This  is  an  exception- 
ally good  use  of  trade  paper  space  and  is  Iwund  to  at- 
tract the  attention  of  the  jobl)er  and  dealer.  It  is  a 
public  announcement  of  co-operation,  and  shows  the 
dealer  that  the  merchandising  of  such  advertised 
brands  is  not  left  entirely  upon  his  shoulders. 

In  the  New  Year  we  look  for  a  still  greater 
display  of  this  co-operative  effort  and,  if  the  future 
may  Ix?  judged  by  the  past,  it  will  prove  profitable. 

But  the  advent  of  prosperity  has  certain  draw- 
backs. Commodity  prices  in  all  iiidustries  react  to  the 
law  of  supply  and  demand.  It  is  I'airlv  certain  that 
higher  prices  will  obtain  in  1925  in  all  lines,  and  it  is 
equally  certain  that  if  this  Ix^comes  a  fact,  the  tobacco 
industry  and  its  allied  branches  will  W-  subject  to  the 
same  economic  laws. 

Cigar  manufacturers  %vho  are  willing  to  investi- 
gate mechanical  devices  that  will  facilitate  cigar  pro- 
duction can  undoubtedly  find  a  nietliod  to  provide  econ- 
omies ill  manufacturing  costs* 


rotfff^  wrsmEss  men  to  travel  around 

THE  WORLD 
The  first  ^nnd-the-world  cruise  of  prominent 
Filipino  business  men  will  be  made  early  next  vear 
tinder  the  auspices  of  the  American  Exim^ss  Company 
It  present  plans  to  this  effect  do  not  miscarry  The 
party  wdl  be  limited  to  fifty  mombers  and  wfll  leave 
Manila  next  Appl  via  Singapore, 


44th  year 


THE  TOBACCO  WORLD 


December  15,  1924 


Pliiladelphia,  December  15, 1924. 
HE  majority  of  the  factories  in  this  section 
have  shipped  their  holiday  orders  for  one- 
fortieth  packages  and  of  live  and  ten  cigars 
each  except  some  for  nearby  sections,  which 
will  no  doubt  l>e  shipped  out  this  week,  but  the  factories 
are  busv  on  the  rei^ular  one-twentieth  packages,  tor 
which  there  is  an  unprecedented  demand  for  this  tim« 

of  the  year.  ,     ,    m  i        # 

Some  of  the  lar<;er  concerns  who  hold  a  yearly  gei- 
to^a'ther  of  all  their  sales  and  executive  factory  men, 
are  completing  their  plans  for  the  annual  entertain- 
ment of  their  men  during  the  holidays. 

The  retailers  report  a  considerable  increase  in 
business  during  the  past  two  weeks,  and  a  goodly 
amount  of  holidav  orders  from  the  consumer  are  being 
sold,  lait  as  men  are  noted  as  being  last-minute  buyers, 
the  big  rush  of  holiday  business  is  not  looked  for  un- 
til the"  coming  week. 

(Jeorge  B.  Evans  is  displaying  high  grade  pipes 
and  smoking  tobaccos  with  their  cigar  display  of  their 
'^Mirabo*'  and  ''Evanita"  brands  and  also  ten  packs 
of  "La  Palina/'  " Heartsease ''  and  *'La  Tosella.'' 

John  Middleton,  1211  AValnut  Street,  is  featurmg 

''Hova  De   Cuba"  cigars  in  twentieth   and   fortieth 

boxes  in  regular  and  lM)ite  nature  lx)xes  and  varieties 

and  as  usual  has  a  verv  elaborate  showing  ot  imported 

aiul  domestic  pipes,  including  'M.  M.  Special,'^  ^^2^^^]\ 

made,  "Lurie,"  "Sasieni,"  -Petersen,'^  **Ben  A\ade 

and  *'G.  B.  D.,"  in  a  very  large  variety  of  special  styles 

and  sizes,  and  ranging  in  price  to  suit  any  pocketbook. 

This  display  also  includ<'s  some  very  novel  ladies 

cigarette  tulx^s,*ash  trays,  and  liumidors,  and  cigarette 

holders  in  sterling  silver,  which  make  a  strong  appeal 

to  the  ladv  smoker.  ^    , ,      . 

J.  Vt.  Blanco  cV:  C^ompany,  Eleventh  and  Cuthbert 

Streets,  have  as  their  holiday  offering  an  attractive 

display  of  their  poimlar  brands,  "La  Saltiro''  and  "El 

Artioido." 

Otto  Eisenlohr  &  Brothers,  932  ^larket  Street,  are 
showing  a  line  of  "Webster"  cigars  in  fortieth  pack- 
ages in  wood  and  "Cinco"  fortieth  cans. 

]\r.  J.  Dalton  Company  are  featuring  at  their  Elev- 
enth Street  store  "La  Carolina  Partagas"  and  "La 
(N)rona"  imported  cigars  in  fancy  sizes  and  varieties 
boxes  and  also  "Lozano"  and  "Marie  Antoinette"  in 
boite  nature  packages. 

E.  Y.  Stemers  Sons,  Twelfth  and  Market  Streets, 
are  making  a  strong  play  for  pipe  business,  and  have 
a  large  assortment  from  whi^  to  make  a  selection, 


among   which    are    "Kola'^    pipes,    "Churchwarden 
clavs^and  briars,  "Virgin"  briars,  "French"  briars 
and  the  well-known  "W.  D.  C."  and  "  Frank »^  lines. 

Yahn  &  McDonnell,  AVidener  Building  store,  have 
a  special  displav  of  "Medalist"  cigars  in  regular  and 
varieties  packages  and  also  an  elaborate  pipe  and 
smokers'  articles  display,  including  some  very  fancy 
and  unusual  stvles  of  cigar  and  cigarette  tubes. 

Yahn  &  McDonnell  Hotel  Adelphia  stand  have  as 
their  holidav  offering  fortieth  and  varieties  packages 
of  the  braiuls  "Garcia  Grande,"  "Princess  Mary, 
''Cortez,"  Langsdorf*s  "SeUeccion  De  Luxe"  and 
"Medalist,"  all  of  which  are  very  popular  with  the 
trade  at  this  stand. 

David  L.  Olster,  JuntprtTld  Sansom  Streets,  fea- 
ture the  "Casa  Blanca"  and  "Ruyera  Lopez"  brands 
in  manv  sizes  and  shapes,  and  have  added  some  attrac- 
tive varieties  i)ackages  for  the  holidays,  and  these 
])rands  are  showing  a  big  repeat  business. 

"Mi  Adelina,"  "Garcia"  and  "Vega"  and  '*Mi 
Hogar"  also  have  a  good  call  at  this  location. 

J.  B.  Cigar  Company,  IK^.  North  Tenth  Street, 
have  recently  instaHed  a  Cniversal  automatic  bunch 
macliine  to  *  increase  ]>r<»duction  on  their  "Brooks 
Smokers."  This  eiuar  goes  to  the  smoker  at  live  cents 
and  is  an  unusually  good  smoke  for  the  money. 

"La  Ih'ta"  is  tlieir  leader  at  ten  cents  and  up- 
wards. 

F.  B.  A'etterlein,  Pifteentli  and  'Market  StWets, 
has  liis  usual  attractive  holiday  display  of  cigars,  which 
includes  the  "Aristocrat"  at  ten  cents  and  upwards, 
*' Baron  De  Kalb,"  ten  cents  up,  "Cortez,'^  ten  cents 
u]),  "Flush,''  two  for  fifteen  cents,  and  "Prefect," 
"Poyal  Club"  and  "Achiever,"  five-cent  brands. 

Mr.  Vetterlein's  many  friends  will  be  glad  to  hear 
that  he  is  recovering  from  his  recent  illness  and  hopes 
to  be  back  at  business  shortly  after  the  holidays,  and 
in  the  meantime  the  store  is  in  charge  of  his  very 
efUcient  manager,  Walter  Stokes,  who  is  one  of  the 
liest  known  men  among  the  trade. 

Godfrey  S,  iMahn  Company,  Thirfpcnf^  m^  Chest- 
imt  Streets*  in  addition  to  tlieir  always  popular  brand 
"As  You  Like  It,"  are  making  an  attractive  showing 
of  imported  cigars  in  varieties  packages  in  the  brands 
"El  Key  Del  Muudo".and  ''Por  Larranaga." 

Moore's  Oigar  Store,  1314  Filbert  Stfoef,  ^* 
enjovs  a  large  clientele  from  City  Hall,  are  making 
special  mention  of  "Cortez,"  "Marie  Antoinette''  and 
"High  Life"  cigars  in  their  holiday  display. 


December  15,  1924 


THE  TOBACCO  WORLD 


44th  year 


The  National  Drug  Store  stand  report  a  big  repeat 
business  on  the  "Cadillac"  brand  at  ten  cents  and  up- 
wards, and  are  making  a  drive  on  a  big  lot  of  Porto 
Eican  cigars  just  imported  to  sell  at  five  cents. 

Stoevers  Broad  Street  Station  stand  continue  to 
have  a  good  demand  for  "Philadelphia  Club,"  "Mar- 
shall Field,"  "Sanchez  &  Haya,''  "Manuel"  and 
"Topic"  brands. 

J.  R. 


A.  J.  COLWELL  SAYS  AUTOMATIC  LONG  FILLER 
BUNCH  MACHINE  CHANGES  LOSSES  TO 
PROFITS 

The  Colwell  Automatic  long  filler  bunch  machine 
should  interest  the  cigar  manufacturer  either  large  or 
small,  as  this  machine  will  cut  the  cost  of  production 
of  the  bunch  from  25  to  50  per  cent.  In  these  days 
of  close  competition  every  progressive  manufacturer 
is  looking  for  the  machine  that  ^\^ll  cut  cost  of  produc- 
tion. It  will  make  a  perfect  condition  bunch  equal  in 
every  way  to  hand  bunches.  The  machine  carries  two 
operators,  a  feeder  and  a  bunch  catcher,  and  is  fed 
irrespective  of  the  size  of  bunch  that  is  to  be  made, 
as  the  filler  is  fed  in  a  ribbon  w^hich  causes  sufficient 
stock  for  twelve  to  fifteen  bunches.  The  feeder,  how- 
ever, has  nothing  to  do  with  the  amount  of  filler  that 
goes  in  the  bunch,  as  the  machine  is  set  for  that  and 
does  its  own  work,  the  feeder  being  used  merely  to 
feed,  so  as  to  keep  the  ribbon  of  filler  full. 

The  bunch  catcher  lays  the  binder,  and  picks  up 
the  bunch,  and  the  machine  does  the  work  of  making 
the  bunch,  in  everv  way.  It  is  impossible  for  any  filler 
to  get  in  the  bunch  so  as  to  lav  crosswise,  as  the  filler 
lays  straight  .just  as  it  is  broken  bv  the  hand  bunch- 
maker,  so  you  can  readily  see  that  it  is  impossible  for 
a  cigar  not  to  smoke  freely.  This  machine  carries  its 
own  motor  and  is  attachable  to  any  electric  light  socket 
and  is  so  simple  to  handle  that  any  foreman  can  learn 
its  operation  in  one  day  so  that  it  can  l>e  readily  seen 
that  no  mechanic  is  needed  with  this  machine. 

The  Colwell  Cigar  !NLichine  Company  will  be 
Dieased  to  set  up  a  machine  and  demonstrate  the  same 
in  any  factorv  upon  written  request  of  the  manufac- 
turer. In  order  that  there  may  be  no  hesitation  on 
the  part  of  anv  manufacturer  in  requesting  a  demon- 
stration, the  Colwell  Automatic  Cisrar  "Nrachine  Com- 
pany authorizes  The  Tobacco  Wort.o  to  state  that  a 
request  for  a  demonstration  of  their  automatic  long 
filler  bunch  machine  places  them  under  no  obligation 
whatever  to  purchase.  The  reason  for  tins  statement  is 
that  the  Colwell  Cigar  ^fachine  Company  is  so  con- 
fident of  the  results  produced  bv  this  machine  that 
thev  are  willing  to  leave  the  final  decision  absolutelv 
to  tlie  cigar  manufacturer. 


JOHN  A.  CAMPBELL  VISITS  EAST 

John  A.  Campbell,  of  tbo  American  Box  Sup])ly 
Company,  Detroit,  Mich.,  has  been  on  a  flvino-  trip 
through  the  East.  After  a  visit  in  Xew  York  City  he 
spent  several  days  in  Philadelphia.  He  left  on  the 
fourteenth  for  Tampa,  Fla. 

!Mr.  Campbell  spoke  most  encouragingly  of  busi- 
ness conditions  and  stated  that  the  past  thirty  days 
have  shown  remarkable  activity  in  the  way  of  orders 
and  inquirit»s.  He  looks  forward  to  a  prosperous  vear 
in  1925. 


DUKE  BANS  LUXURY  AT  UNIVERSITY 

According  to  a  statement  made  by  James  B.  Duke, 
tobacco  magnate,  who  has  established  a  $40,000,000 
fund  for  the  Duke  University  and  other  benevolent 
projects  in  the  South,  there  will  be  no  luxury  at  the 
university. 

*' Nothing  makes  people  so  unhappy  as  luxury," 
said  Mr.  Duke.  *' Satisfied  ambition  is  an  a^vful  thing. 
How  can  you  be  happy  if  not  busy  ?  This  very  project 
will  keep  me  busy  for  the  rest  of  my  life,  although  I'm 
just  laying  down  the  broad  principles  and  leaving  the 
educational  details  to  others." 

Mr.  Duke  came  North  yesterday  to  record  the  fund 
at  Somerville,  N.  J.    He  is  a  resident. 

A  desire  to  furnish  the  ''growing  empire  of  the  in- 
dustrial South"  with  leaders  in  religion,  law,  medicine, 
education,  engineering  and  science  caused  him  to  create 
the  fund,  he  said. 

"Now,  I  don't  believe  that  a  college  education  does 
a  man  much  good  in  business,  except  for  the  personal 
satisfaction  it  gives  him,*'  he  continued,  "but  when  you 
have  a  great  community  gro\ving  like  the  Carolinas 
you've  got  to  have  five  kinds  of  leaders  whose  minds 
are  trained.  Those  leaders  ought  to  be  the  best  that 
can  be  developed.  In  doing  what  I  am  doing  I  want 
this  university  to  turn  out  these  five  kinds  of  leaders. 

"The  first  is  preachers;  the  second  is  teachers; 
the  third  is  la^\yers;  the  fourth  is  chemists  and  engi- 
neers, and  the  fifth  is  doctors. 

"The  people  are  entitled  to  the  best  men  they  can 
get  to  preach  to  them ;  they  need  the  most  skillful  and 
the  best-trained  men  to  teach  their  children;  their 
laws  are  made  and  interpreted  by  the  lawyers,  and  they 
ought  to  be  the  soundest  men  of  the  community;  with- 
out technical  men  their  industries  cannot  progress,  and 
without  good  doctors  they  cannot  enjoy  their  lives."' 

The  growth  of  this  empire  of  the  South,  to  the  in- 
tellectual nee<ls  of  which  Mr.  Duke  now  is  ministering, 
is  in  itself  one  of  the  great  romances  of  j>olitical  econ- 
omy. 

From  the  devastated  fields  and  the  burned  barns 
following  the  Civil  War  Mr.  Duke  and  his  father  and 
brothers  built  up  the  great  modern  tobacco  industry, 
which  sends  its  product  to  all  the  world. 

But  even  the  tremendous  growth  of  the  business 
couldn't  take  all  the  profits,  and  Mr.  Duke  took  his  part 
of  them  and  put  them  back  into  the  country  whence  the 
tobacco  came. 

Duke  turned  to  white  coal,  in  the  lack  of  black  de- 
posits  at  his  doorway.  Today  the  hydro-elect ric  enter- 
prises which  grew  under  his  hand  turn  most  of  the 
s|)iii(lles  of  the  South.  Now  he  is  turning  the  profits 
of  these  hydro-electric  properties  back  into  the  eountrv' 
once  more. 

'*And  I  don't  see  why  it  shouldn't  be  as  good  a 
thousand  years  from  now  as  it  is  today,"  he  said 
quietly.^  **We  don't  use  up  the  water  as  they  use  up 
coal.    AVe  just  use  its  ])ower." 

Final  announcement  of  the  defafls  of  Mr.  Duke's 
1  lans  awaits  the  acceptance  or  refusal  bv  the  tinistees 
o\'  Trinity  Colh^ge  at  Durham  of  his  offier  to  m^h^  it 
the  nucleus  of  the  new  universitv. 


After  all 
nothing  satisfies  lil 
a  good  cigar 


10 


44th  year 


THE  TOBACCO  WORLD 


DETROIT 


December  15,  1924 


■L^U^i, 


^1^^ 


Detroit  Holiday  Business  Expected  to  Exceed  1923— Job- 
bers   Oversold    on    Fortieth    Packings— Norman 
Schwartz    Becomes    President   of   Bernard 
Schwartz    Corporation — Sam    Gilbert 
Returns     from     Philadelphia 
Visit — Many     Out-of- 
Town  Visitors 


Detroit,  Mich.,  December  15,  1924. 
P:TK()IT'S  merchants  are  enjoying  a  splendid 
liolidav  business,  and  predict  this  year  to  ex- 
ceed 1923  bv  a  big  margin.  The  cold  weather 
has  put  the  **pep'-  in  business  and  early 
shoppinir  has  been  mucli  in  evidence  since  the  first  part 
of  the  montli.  The  news  of  the  tremendous  amount 
of  monev  saved  bv  the  (Christmas  Savings  C'lubs,  was 
received"  bv  the  retail  merchants  with  great  delight,  as 
all  of  this"  monev  finds  its  way  into  the  retail  stores. 
Approximately  jf3,0(;5,(KM:)  was  save<l  by  67,947  deposi- 
tors. Retail  cigar  stores  are  doing  a  big  business  in 
smokers'  articles  and  pipes  and  many  attractive  win- 
dow displavs  are  seen  througliout  the  city.  Many  of  the 
larger  busin(^ss  houses  and  factories  have  placed  their 
onieis  for  diristmas  cigars,  for  early  deliveiy,  which 
is  verv  gratifvinu'  to  the  retailers.  The  slogan  of  **Do 
your'c'hristmas   Slnq.ping  Early''  has  proved  very 

effective. 

Practically  all  of  our  local  jobbers  have  sold  out 
<,n  one-fortieth  packings,  and  many  reported  a  short- 
aoe  <.f  certain  frauds.  Many  ot*  our  local  factories  were 
tina])le  to  fill  all  orders  for  the  holiday  trade  owing  to 
the  over-sohl  condition  of  their  plants.  Production 
wa«  siK»eded  up  and  everything  was  done  to  relieve 
the  situation,  but  their  output  was  inadequate  to  sup- 
ply the  <lemand.  This  year  will  no  doubt  be  the  banner 
fm^  of  cigar  ])rodu(tion  in  Detroit. 

At  the  recent  directors  meeting  of  the  Bernard 
Schwartz  Cigar  (V)ri)oration,  Xorman  Schwartz  was 
elected  president ;  Theodore  Schwartz,  vice-president, 
and  R.  ().  I»ran<lenl)urg,  secretary  and  treasurer,  for 
the  year  1H25.  The  Bernar<l  Schwartz  Cigar  (Corpora- 
tion, are  the  manufacturers  of  the  famous  "R.  G.  Dun" 
cigais,  which  are  enjoying  a  big  sale  in  many  sections 
of  the  country. 

Emil  Popper,  i)resident  of  E.  Poi)]K*r  &  Company, 
Incorporate*!,  New  York,  K,  ¥.,  manufacturers  of  the 
famous  *' Popper's  Ace,"  and  many  other  well-known 
brands,  wa«  on  the  Uat  of  visitors  here  last  week.  Mr, 
Popi)6r  reports  business  on  his  brands  as  being  fine  in 
e^l  sections  of  the  county.  The  Howes-Shoemaker 
Company,  local  distrilmtors  of  the  Popper  brands,  are 
meeting  with  great  success  on  distribution  and  sales 
and  report  the  brands  to  be  repeating  in  excellent  style. 

George  Meigs,  western  repi-esentative  of  A.  Amo 
A  Company,  manufacturers  of  **iA  Amo*'  cigars,  ha» 
returned  from  Tain]»a,  Pla^  where  te  visited  the  head- 


quarters and  factory.  The  **La  Amo"  cigar  is  enjoy- 
ing a  very  good  sale  in  the  :\Iotor  City  and  is  on  dis- 
l)lav  in  manv  of  the  leading  stores. 

■  J.  Andrew  Stein,  of  the  Pullman  Metal  Specialty 
Company,  Incorporated,  New  Vcn'k,  X.  V.,  manufac- 
turers of  ash  trays  aiul  smoking  stands,  Ciilled  on  the 
trade  here  last  week. 

J.  C.  Thebaut,  western  representative  of  the  llav- 
A-Tampa  Cigar  i'ompany,  Tampa,  Fla.,  manufactur- 
ers of  the  famous  "llav-A-Tampa"  cigars,  was  on  the 
list  of  out-of-town  visit(»rs  this  week.  Mr.  Thebaut  re- 
ports an  over-sold  condilion  on  his  brand  in  all  sec- 
tions of  the  country. 

II.  L.  Rogers,  president  of  the  H.  L.  Rogers  Com- 
pany, Incorporated,  New  York,  N.  Y.,  manufacturers 
and' importers  of  fine  leather  goods  and  smokers'  ar- 
ticles, was  with  us  for  a  few  days  last  week. 

Samuel  T.  Gilbert,  president  of  Otto  Eisenlohr  & 
Brother,  lncon)orated,  and  the  AVebster  Cigar  Com- 
l)any,  has  returned  from  a  business  trip  to  Philadel- 
phia and  New  York  City. 

J.  Eugene  Beck,  western  representative  of  R.  A. 
Bachia  &  Company,  Eong  Island  (Ity,  New  Y^ork,  gave 
V^  the  once  over  last  week. 

E.  II.  Briody,  western  representative  for  Kraus 
&  Company,  Baltimore,  Md.,  was  with  us  for  a  few 
days  last  week.  E.  H.  was  running  over  with  **pep" 
anil  said  he  was  enjoying  a  tremendous  business  in  all 
sections  of  his  territory.  The  "Flor  de  Moss"  cigars, 
are  repeating  in  wonderful  style  with  all  of  his  dis» 
tributors  and  is  i)roving  to  Ixj  a  business  getter  with 
all  tlie  merchants.  *'In-B-Tween"  cigars  are  reported 
to  Ix^  in  a  very  healthy  condition  everywhere.  The 
Charles  F.  Becker  Company  are  the  local  distributors 
for  Kraus  (Vnnpany's  brands. 

Marry  Parr,  division  manager  for  the  Americiia 
Cigar  (\mipany,  reports  the  sale  on  **Chancellor"  ci- 
gars to  be  very  good.  '*lt's  a  pleasure  to  smoke  them." 
All  the  leadiiig  dealers  have  ^'Chancellor"  cigars 
prominently  displayed  and  have  a  steady  demand  on 
same. 

B.  R.  ''Dick"  Tobin,  dficial  booster  of  the  Co»- 
thiental  Tobacx?o  Company's  products,  reports  a  big 
business  on  his  many  brands.  ''Barking  Dog"  ciga- 
rettes and  "Barking  Dog  Smoking  ^Mixture,"  are  t^- 
ing  nicely  with  the  dealers.  •'Revelation  Smoking 
Mixture"  is  making  a  hit  with  the  Detroit  smokers, 

{Confmued  on  Page  18) 


December  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


11 


/^ARKl-l'L  hiiyers.  anximis  always  to  -Ichver  to  the  ^tiiokcrs  the  best  at  the 
^^  price  the  market  can  supply,  inspect  the  filler  as  cl..sdy  as  the  wrapper  of  a 
cigar.  To  win  the  attention  of  the  prospective  purchaser,  the  ci-ar  nnist  look  right. 
To  hold  his  good  opinion,  it  must  taste  rjoht. 

Without  good  tobacco,  aged  and  mell.nved  and  i)rei)ared  by  experts,  and  without 
skilled   Wiirkers.  the  making  ,>f  a  good  ci^ar  is  iniposi^ible. 

for  over  two  hundred  years  the  Philippine  I>lands  have  been  engaged  in  supphing 
the  markets  .,f  the  world  with  tobacco  and  cigara.  All  the  knowledge  and  skill  of 
technical  experts  have  been  applied  m  m  fmMmn  of  mMmg  Mam^  m^m  and 
making  them  right* 

Mannfacturers  am  o^fm^  in  th«  Untied  States  market  today 

HAND  MADE,  LOXci  1 IIJ-EO  MANILA  OGAKS  AT  mCES  THAT  DEFY  COMPETITION. 


Send  for 
Liat  of  AgeMm 
mad  booklet. 


M 


anila  Ad  Agencu 

15  WILLIAM  STREET,  NEW  YORK 


'Phsne 
Broed  img 


12 


44th  year 


THE  TOBACCO  WORLD 


December  15,  1924 


December  15,  H)24 


Say  You  Saw  li  in  The  Tobaoco  World 


N  Ews  From  Congress 


_        -AND 

Fe  d  e  r  a  l 


Departments 


National  Conference  of  RetaUer,  Jobber  and  Manufacturer 

to  be  Held 
NATIONAL  conference  of  retail,  wholesale 
and  manufacturing  interests  has  been  called 
by  the  United  States  Chamber  of  Commerce, 
to  meet  in  Washington  early  next  month  to 
consider  the  problem  of  distribution,  with  a  view  to 
reducing  this  very  important  cost  factor. 

The  conference  will  appoint  committees  to  make 
detailed  investigations  of  the  question,  whose  reports 
will  be  discussed  at  a  second  general  conference,  when 
it  is  hoped  a  definite  program  mil  be  evolved  for  the 
reduction  of  distribution  costs. 

The  forthcoming  conference  will  be  the  hrst  con- 
certed attack  upon  the  problem  of  distribution  from 
the  point  of  view  of  the  distributor,  officials  ot  the 
chamber  point  out,  and  the  field  of  inquiry  which  it  is 
proposed  to  cover  has  been,  for  the  most  part,  unex- 
plored in  the  past.  The  omiers  of  establishments  em- 
ploved  in  distribution  constitute  the  largest  single 
class  of  business  men  in  the  United  States,  it  is  de- 
clared, numbering  not  less  than  1,500,000. 

Commissioner  Gaskill  Recommends  Change  in  Method  ^ 
F.  T.  C.  in  Dealing  With  Complaints      ^ 
Legislation  enabling  the  Federal  Trade  Commis- 
sion to  reach  an  agreement  with  business  men  charged 
with  violation  of  the  Federal  Trade  or  Qayton  acts, 
on  the  basis  of  the  latter 's  promise  to  discontinue  the 
practices  complained  of,  instead  of  issuing  complaints 
and  holding  trials  in  every  case,  as  at  present,  has 
been  recommended  to  (Viigress  by  Commissioner  Gas- 
kill.    Such  authority,  it  is  declared,  would  enable  the 
commission  to  dispose  of  many  cases  without  delay  ana 
at  a  considerable  saving;  under  the  present  method,  it 
is  stated,  the  commission  will  never  be  able  to  keep 

current  with  its  work.  ^,    ^  .i 

Commissioner  Gaskill  also  recommends  that  the 
trade  practice  submittal,  which  now  is  without  force 
or  effect  and  embodies  merely  the  opinions  ot  the 
trades  themselves  as  to  unfair  practices,  be  legalized 
and  made  something  of  a  law  merchant,  which  shall 
have  a  prima  facie  force  so  that  the  burden  of  proot 
would  be  reversed.  Instead  of  the  commission  being 
obliged  to  substantiate  the  trade  rule  so  enacted  l^efore 
a  court,  the  burden  would  be  upon  a  transgressor  to 
show  that  the  rule  was  unjust  or  illegal. 

Tt  is  pointed  out  bv  the  commissioner  that  the  work 
of  the  organization  is  steadily  increasing  and  that,  even 
if  sufficient  funds  were  appropriated,  it  would  be  physi- 
callv  impossible  for  the  commission  to  keep  current. 
His^ecommendations  are  made  to  provide  short  cuts 
which  would  relieve  the  commission  of  much  ot  the 
work  which  now  must  be  done  but  which  is  really  un- 
necessary. 


Washington  Bureau  egAiSK  Builqimg 


Hughes  to  Resign  from  Department  of  Commerce 
T.  L.  Hughes,  of  Louisville,  Ky.,  for  the  past  two 
years  chief  of  the  tobacco  section  of  the  Bureau  ot  J^  or- 
eign  and  Domestic  Commerce,  will  sever  his  connec- 
tion ^^'ith  the  Department  of  Commerce  m  the  near  tu- 
ture  to  accept  employment  in  Europe  as  representative 
of  an  American  tobacco  eonoern. 

Mr.  Hughes  has  been  closely  associated  with  the 
tobacco'  industry  for  many  years,  and  during  his  serv- 
ice with  the  department  he  has  inaugurated  a  valuawe 
program  of  work  for  the  promotion  of  export  sales. 
A  thorough  study  of  the  world  trade  in  tobacco  has 
also  been  made,  which  fills  a  need  long  felt  for  detailed 
data  concerning  the  production,  origin  and  destination 
of  imports  and  exports  of  tobacco. 

Short  Payment  of  Mail  Detrimental  to  Prompt  DeUvery 
**  Short  pajTnent^'  of  mail— the  term  applied  tx) 
letters  on  which  are  placed  insufficient  postage—is  det- 
rimental to  the  best  interests  of  patrons  of  the  mails, 
according  to  officials  of  the  Post  Office  Department, 
who  have  just  launched  a  campaign  to  eliminate  whai 
has  come  to  be  a  regular  practice  on  the  part  of  some 

business  concerns.  ,  .     •     i       „f 

A  survey  of  the  situation  m  the  principal  post 
offices  shows  that  some  large  business  houses  appear  to 
have  instructed  their  traveling  representatives  not  to 
put  more  than  one  two-cent  stamp  on  a  letter,  regarO- 
less  of  its  weight,  paying  any  deficiency  in  postage 
upon  delivery.  Postmasters  have  been  instructed  to 
request  such  patrons  to  discontinue  the  practice,  which 
is  not  in  conformity  with  the  postal  laws  and  refla- 
tions, and  failure  to  do  so  will  probably  be  followed  by 
more  drastic  action.  , 

**The  real  effect  of  this  practice,  which  some  con- 
cerns believe  is  an  advantage  in  facilitating  the  keep- 
ing of  their  accounts,  etc.,  is  to  unavoidably  delay  de- 
livery of  the  mail,  as  short-paid  matter  requires  spe- 
cial treatment  not  only  at  the  mailing  office  but  also  at 
the  office  of  delivery,''  officials  of  the  department 
pointed  out. 

DEPT    OF    TUSTICE    RECOMMENDS    CHANGE    IN 
BANKRUPTCY  LAWS  TO  PREVENT  FRAUD 

Modification  of  the  criminal  statutes  relating  to 
bankruptcy  so  as  to  make  it  an  offense  for  anyone  to 
conceal  assets,  not  only  from  trustees  but  also  from 
creditors  in  composition  cases,  or  from  any  officer  ot 
the  court  charged  with  control  and  custody  of  prop- 
ortv,  is  strongly  urged  by  Attorney  General  ?tone  m 
the  annual  report  of  the  Department  of  Justice,  D«8t 
submitted  to  the  President. 

The  Attornev  General  points  out,  also,  that  tne 
period  of  one  vear  under  which  criminal  prosecutions 


under  the  bankruptcy  act  must  be  brought  is  too  short 
and  that  this  fact  has  in  some  cases  defeated  justice. 
The  period  of  limitation,  it  is  felt,  should  be  extended 
to  three  years,  and  the  provisions  of  Section  1045  of 
the  revised  statutes,  regarding  persons  fleeing  from 
justice,  should  be  made  applicable  to  such  cases. 

During  the  past  year,  the  report  shows,  the  anti- 
trust activities  of  the  department  have  been  directed 
mainly  toward  the  solution  of  two  major  problems  aris- 
ing in  the  enforcement  of  the  antitrust  laws,  the  first 
having  to  do  with  the  selection  and  prosecution  of  cases 
involving  the  organization  and  activities  of  trade  as- 
sociations and  the  second  involving  the  application  of 
the  antitrust  laws  to  restraints  of  trade  and  monopolies 
based  upon  the  acquisition  or  pooling  of  competitive 
patents. 

Many  of  the  trade  associations,  Mr.  Stone  points 
out,  are  operating  along  lines  which  are  entirely  law- 
ful and  beneficial  to  the  members  and  to  the  public, 
while  others  are  groping  in  the  twilight  zone  of  ille- 
gality, and  still  others — a  few — are  undoubtedly  ille- 
gal. The  main  purpose  of  prosecution  in  cases  where 
the  law  has  seemed  flouted  has  been  to  select  conspicu- 
ous cases  which,  when  finally  determined,  will  define 
with  greater  certainty  the  activities  to  which  associa- 
tions may  not  resort  and,  on  the  other  hand,  aid  hon- 
est business  men  to  determine  what  measures  of  co- 
operation they  may  lawfully  adopt. 


44th  year 


13 


TOBACCO  SHOW  PLANS  PROGRESSING 
LANS  for  the  Tobacco  Show  in  January  are 
progressing  in  splendid  fashion  and  there  is 
no  doubt  but  what  it  will  far  exceed  the  efforts 
of  the  past. 
There  is  going  to  be  much  more  of  interest  to  the 
smoking  public  and  in  addition  the  publicity  plans  in- 
dicate that  the  Tobacco  Show  will  have  the  biggest 
attendance  in  its  his  tor}'. 

The  industry  is  making  a  determined  effort  to  put 
over  an  exhibition  that  will  have  a  defimte  value  to 
every  exhibitor.  Some  of  the  most  representative 
firms  in  tlie  industry  have  already  reserved  space.  In 
addition  the  exhibits  will  cover  the  tobac(M>  trade  in 
all  its  branches.  Don't  forget  the  dates  of  the  Tobacco 
Show  are  Januaiy  19th  to  24th,  1925.  Also  it  is  not 
amiss  to  mention  that  the  remaining  space  for  sale  is 
rapidly  being  contracted  for.  If  you  plan  to  exhibit 
at  tlie  show,  better  step  lively  if  you  want  good  space. 

GIRLS  WILL  BE  GIRLS 

Mrs.  Xewlj-^ved — '*  Which  do  you  prefer,  boys  or 
girls f** 

Mrs.  Oldwed — **Boys.  My  dau^ters  sneak  my 
cigarettes. ' ' 


STRICT  INSTRUCTIONS 

Employer  (to  new  office  boy) — **Has  the  cashier 
tokl  you  what  you  have  to  do  in  the  afternoon f** 

Youth — *'Yes,  sir;  1  was  to  wake  him  up  when  I 
saw  you  coming.'^ — Northern  Telefjraph, 


GUESS  WHAT  IT  WAS 

Credit  Customer — **I  have  a  question  Tve  wanted 
to  ask  vou  for  weeks.'' 

Storekeeper — **(to  ahead.  I've  had  an  answer 
readv  for  months.*' 


Pi^mf,W^PiH^Vi^ 


^ 

^         «/ 


mri^tma^ 


wish  you 
everything  that 
you  wish  yourself.  - 
health,  happiness,  and 
prosperity. 

We  thank  you  for  the 
abundant  measure  of 
success  which  has  been 
ours  throughout  the 
year— because  your 
friendship  and  coopera- 
tion  have  brought  it 
about. 

We  look  forward  to 
another  year  of  these 
pleasant  relations,  and 
pledge  ourselves  to 
even  greater  efforts  to 
be  worthy  of  them. 

WM.  DEMUTH  &  CO. 

World's  Largest  Manufacturers 
of  Fine  Pipes 

230  Fifth  Avenue 
NEW  YORK 


Qhc  Insurtd  Fip6 


ifti^twae' 


WD 


14 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


December  15,  1924 


BETTER  BUSINESS  BILLS  SUPPORTED 
Whatever  results  may  come  from  the  national  elec- 
tion the  way  seems  clear  for  the  advance  ot  price 
standardization  legislation  when  Congress  reconvenes. 
These  measures  were  subject  to  tlie  legislative 
paralysis  of  the  last  session,  due  to  the  sensational 
congressional  investigations,  which  preceded  the  sum- 
mer recess,  and  even  prevented  passage  ot  some  reg- 
ular departmental  measures.  Their  supporters,  how- 
ever, have  not  been  idle,  and  preparations  are  being 
made  for  promised  hearings  before  the  committees 
which  have  them  in  charge. 

The  American  Fair  Trade  League,  which  has  led 
the  fight  to  crystallize  sentiment  behind  these  '-Better 
Business^'  measures,  calls  attention  to  the  tact  that 
the  standard  price  movement  is  m  no  respect  a  cam- 
Daign  issue.  The  non-partisan  character  ot  its  sup- 
port is  indicated  by  letters  received  from  congressmen 
of  all  shades  of  political  opinion  in  rep  y  to  inquiries 
from  constituents  engaged  in  various  hues  ot  traae 
and  established  in  many  different  states. 

For  example,  Kepresentative  Henry  Allen  Cooper, 
of  Wisconsin,  who  was  chairman  of  the  Wisconsin 
delegation    at    the    Republican    National  Convention 
where  he  made  the  nominating  speech  tor  Senator  La 
Follette,  and  who  is  a  leader  of  the  so-called  Radical 
Bloc  in  Congress,  says,  in  a  recent  letter  to  a  constit- 
uent that  *nhe  manufacturer  should  be  given  a  legal 
right  to  name  a  uniform  price  on  the  goods  made  by 
him.'^    One  of  the  most  enthusiastic  supporters  ot  tne 
bills  now  before  Congress  is  Mrs.  Mae  L.  Nolan,  Kep- 
resentative  from  California,   who    recently   issued   a 
strong  statement  advocating  the  standard  price  system 
in  the  interest  of  the  housewife  and  consumer.    xMrs. 
Nolan  is  the  widow  of  a  prominent  Pacihc  Coast  laboi 
leader.     Representative  Winslow,    of    Massachusetts, 
chairman   of    the    Interstate  and  Foreign  Commerce 
Committee,  Senator  David  E.  Reed,  of  Pennsylvama, 
who  succeeded  the  late  Senator  Penrose,  Senator  Ar- 
thur Capper,  of  Kansas,  and  other  leaders  ot   both 
houses,  indicate  the  wide  comprehensive  support  ot 
this  legislation.     In  fact,    as    the    present    situation 
stands,  there  is  no  so-called  bloc  or  political  taction 
whose  leaders  have  not  manifested  their  support. 

But  notmthstanding  the  rosiness  of  the  outlook, 
Secretary-Treasurer    Edmoiid    A.    \Miittier,    ot    the 
American  Fair  Trade  League  emphasizes  the  impor- 
tance of  pointing  out  to  congressmen  and  candidates 
for  Congress  that  the  pending  measures  are  based  upon 
principles  immenselv  beneficial  to  the  counti-y  at  large. 
He  summarizes  them  in  the  statement  that  they  wii 
enable  the  manufacturer  of  a  trade-marked  or  branded 
article    to   protect   the    consumer  against  misleading 
'^bargain  bait''  advertising.    Mr.    Whittier    declares 
that  a  **  triangle  of  support"  is  needed  to  turn  these 
bills  into  law;  that  they  are  quite    as   important   to 
wholesalers  and  to  retailers  as  they  are  to  producers. 
Those  who  understand  the  situation  know  that  the 
great  preponderance  of  sentiment  is  against  unfair 
trice  cutting.    It  is  up  to  the  merchants  of  the  coun- 
try however,  to  make  this  fact  so  startlmgly  evident 
that  Senators  and  Representatives  cannot  ignore  it. 
•Moreover,  the  consumer's  interest  should  be  empha- 
sized, since,  in  the  last  analysis,  it  is  the  consumer  who 
makes  the  strongest  appeal  to  Washington.    Next  to 
the  consumer,  in  this  respect,  comes  the  small,  inde- 
pendent merchant,  whose  number  is  millions  and  who 
is  becoming  more  and  more  alive  to  the  fact  that  price 


cutting  on  staiuhud  goods  is  making  it  increasingly 
hard  for  him  to  make  a  living  profit. 

To  these  merchants  the  Fair  Trade  League  Has 
suggested  the  slogan— A  Square    Deal   foe    Square 

Dealers.  ,     ,.     ,.      i -n 

Four  of  these  price  standardization  bills  were  in- 
troduced in  the  present  Congress  and  all  are  likely  to 
bo  pressed  for  passage  as  soon  as  the  legislators  re- 
turn to  the  National  Capital  and  the  country  settles 
down  after  the  upheaval  of  the  Presidential  election. 
Although  differing  in  detail,  the  bills  are  alike  in  prin- 
ciple      They    seek    to    restore  to  manufacturers    ot 
branded,  well-knoA\ni  goods  the  legal  right  to  designate 
fair,  uniform,  living-profit  prices  at  which  such  prod- 
ucts shall  be  resold.  ,  .     ^i.  «♦ 
This  question  has  been  fought  out  m  the  courts 
and  the  law  has  become  so  muddled  by  conflicting  de- 
cisions  that  the  opponents  of  unfair  price  cutting  real- 
ize that  no  more  hope  lies  in  that  direction.    Congres- 
sional legislation  is  the  only  remedy.    The  issue  Ires  m 
the  hands  of  the  business  men  of  the  country.    Their 
task  is  to  impress  upon  their  representatives  at  Wash- 
incvton  the  fact  that  these  better  business  bills  are  es- 
sential to  the  prosperity  of  our  domestic  commerce 
and  earnestly  desired  by  a  vast  majority  of  merchants 
and  manufacturers,  as  well  as  consumers,  as  indicated 
in  favorable  expressions  of  representative  women  s 
clubs  and  housewife  leagues  throughout  the  country. 
Literature  upon  any  or  all  phases  of  the  subject 
mav  be  obtained  from  the  national  headquarters  ot 
the"  American  Fair  Trade  League,  at  71  West  Twenty- 
third  Street,  New  York. 

GOMPERS,  UNION  ORGANIZER,  DEAD 

Samuel  M.  Gompers,  president  of  the  American 
Federation  of  Labor,  died  at  4.10  A.  ^1.  on  Saturday, 
December  13th,  at  San  Antonio,  Tex.  Mr.  Gompers 
was  born  in  London  in  1850,  the  son  of  a  poor  cigar- 
maker  He  began  life  as  an  apprentice  to  a  shoemaker 
but  disliked  that  and  started  to  learn  cigarmaking. 
AVhen  he  was  thirteen  years  old  he  came  to  this  coun- 
try ^\dth  his  parents  and  settled  in  New  York  City,  and 
the  following  year  he  helped  to  organize  the  Cigar- 
makers'  International  Union.  ,       ,      .      nr 

Through  the  work  of  the  cigarmakers'  union  Mr. 
Gompers  became  interested  in  the  idea  of  a  national 
trades  union  and  in  1882  the  American  Federation  ot 
Labor  was  founded,  largely  through  his  efforts,  and  he 
was  elected  president  of  this  organization  last  Novem- 
ber for  the  fortv-third  time.  He  was  always  against 
the  radical  element  in  the  labor  unions  and  did  much 
to  help  to  hold  labor  in  its  rightful  place  during  the 
World  War.    He  was  seventy-four  years  of  age. 


••HOOK  UP"  YOUR  BRANDS 

WITH  NEW  TRADE 

BY  PACKING  YOUR  CIGARS 

IN  WOODEN  BOXES 

WE  MAKE  GOOD  BOXES— TRY  US 

Windsor  Cigar  Box  Co. 


WINDSOR 


PENNA. 


December  15,  1924- 


THE  TOBACCO  WOELD 


44th  year 


15 


Business  Building 

By  a  Trained  Business  Man  Aim 

Advert^sier 

WRITTEN  ESPECIALLY  FOR    THE  tiaOffffCCO  WORLD   eVA.E.e 

Au.  msNTs  HKstnvco 


WAS  talking  to  my  trieiid,  Juliu,  clerk  in  my 
favorite  cigar  store,  and  John  was  sore. 

^'How  come?''  said  1,  when  l.saw  he  was 
building  a  towenng  mountain  from  some  tiny 
little  ant  hill. 

And  then  the  flood  gates  opened  and  a  flood  of 
words  poured  forth.  John  had  committed  some  care- 
lessness which  resulted  in  quite  a  money  loss  to  the 
boss,  and  the  boss  had  bawled  him  out  with  ci*uel  bit- 
ing words  in  a  loud  and  angry  tone  and  with  a  facial 
expression  that  woukl  have  brought  envy  to  a  ma4 
bulldog. 

Therefore  .John  was  naturally  sore,  and  nursing 
Ms  grievance,  and  broadcasting  repellant  thoughts  to 
e%'ery  one  who  entered  the  store. 

Jt  was  sad.  And  I  would  like  to  observe  to  every 
proprietor  who  reduces  angry  pressure  by  harsh  words 
that  *' bawling  out'^  has  gone  out  of  stvle.  It  huvts 
tlic  worker,  to  be  sure.  Hurts  him  bad  anil  he  prob- 
ably won't  repeat  the  fault.  Kut  it  reacts  on  the  boss, 
for  the  worker  loses  a  lot  of  the  most  valuable  stuff  he 
possesses.  That  is,  his  interest,  his  sympathy,  iiis 
ambition,  his  self-respect,  his  feeling  that  he  and  the 
boss  are  working  together,  his  liking  for  his  place. 

All  this  reduces  his  efficiencv  as  a  salesman.  His 
magnetism  to  draw  trade,  his  prestige-building  abilit\ . 

The  good  will  of  your  workers,  and  the  affection 
of  your  wife  are  two  things  which  should  be  carefully 
cherished. 


Cj]     Ct3     Cj3 


The  LaSalle  Universitv  is  one  of  the  livest  bu.^i- 

• 

ness-teaching  institutions  1  know.  It  has  mail  students 
aU  over  the  world,  even  in  Darkest  Africa.  It  has  a 
most  efTicient  research  department,  and  it  collects  and 
l>ul>lishes  business  information  of  inestimable  value. 

A  communication  on  my  desk  gives  several  points 
that  it  savs  everv  retail  merchant  should  know  exerv 
day,  an<l  J  herewith  hand  you  the  lending  (.ncs,  as 
they  constitute   valuable  pointers. 

What  vou  should  know  dailv: 

Total  cash  sales. 

Total  charge  sales. 

Total  monev  received  on  accounts. 

Total  money  paid  out. 

Total  sales — both  cash  and  charge. 

Xnniher  of  sales  made  by  each  clerk. 

Number  of  sales  made  by  the  store. 

Total  money  received  from  all  sources. 

Check  all  deliveries. 

Who  is  i"esp(Misil»le  in  case  of  error. 


Go  over  the  al>ove  carefully.  Do  jou  have  this 
system  ?  If  not,  why  not  ?  Fonvard-looking  merchants, 
the  kind  who  will  succeed,  are  adopting  it. 

^^^^^^M  ^^^^^^tt  ^^^^^^A 

Ctj     Cj3     Cj3 

The  American  Telephone  &  Telegraph  Company 
is  one  of  the  livest  and  most  progressive  concerns  in 
the  world. 

Suppose  you  entered  its  employ  as  a  minor  clerk 
at  twelve  buttons  per  week,  doing  nothing  but  copy  iig- 
ares  from  reports  to  books.  \ou'd  think  you  were 
shehed  for  life,  wouldn't  you,  particularly  if  you  had 
no  2>nll  or  influence  to  push  you  upf 

That 's  what  W.  S.  (Jifford  thought  when  he  started 
in  with  them  at  the  age  of  nineteen.  Today  he  is  the 
executive  vice-president. 

lie  stated  recentlv  that  success  is  merelv  a  mat- 
ter  of  hard  work  and  common  sense.  That  a  man  need 
not  worry  where  he  starts,  because  he  is  sure  to  climb 
if  he  uses  tiie  al)ove  qualities. 

There  is  much  more  chance  for  you  to  grow  as  a 
pioprietor,  or  clerk,  in  a  small  establishment  than  in  a 
large  organization,  where  the  danger  of  being  per- 
manently shelved  in  a  little  niche  is  very  real. 

But  don't  call  it  work.  Call  it  play.  Call  it  growth. 
Call  it  development.  Tell  yourself  a  thousand  times 
a  day  that  it  is  fun,  tlfat  it  is  real  pleasure,  that  you 
enjoy  it  immensely. 

In  lime  y(»u  actually  will  find  that  it  is  pleasure, 
that  it  brings  you  happiness — and  then  you  will  begin 
to  grow,  and  grow,  and  grow.  And  Mother  Nature 
will  smile  on  you.  You  will  Ik?  promoted.  Everybody 
will  treat  you  with  consideration  and  respect.  You  will 
have  money  in  two  banks  and  will  call  their  presidents 
hy  their  first  names. 

Let 's  go. 

Cj3     Cj3     Cj3 

The  hea<l  of  a  big  industry  was  addressing  the 
hi'a<ls  of  other  big  industries,  and  he  spilled  out  to 
them  a  big  handful  of  advice. 

He  told  them  to  get  out  and  see  the  world  from 
time  to  time.  To  travel  to  distant  cities,  states  and 
countries.  To  hobnob  with  the  peoples  there,  talk  shop, 
givp  informati(m  and  absorb  knowledge. 

This  might  not  be  appropriate  advice  to  you,  a  lit- 
Ih'  feller,  with  a  dinky  little  store,  and  a  careless  clerk 
who  would  run  your  trade  in  the  mud  if  vou  weirt 
away  a  week. 

{CnHfinurfJ  on  Pmjr  hi.) 


16 


44th  year 


THE  TOBACCO  WORLD 


Deceiuber  15,  19*24 


(Continued  from  Page  15) 
But  you  should  not  mope  in  your  store  all  the  day 
of  every*  dav,  even  if  vou  can't  pack  up  for  distant 

Go  out  to  the  near-at-hand  places.  Call  on  your 
neighbors,  your  near  neighbors  and  your  distant  neigh- 
bors. Get  acquainted  with  them.  Talk  business,  but 
for  the  love  of  Mike  don't  brag.  Bragging  would  kill 
you  quicker  and  deader  than  would  a  one-pound  can- 
non ))all.  Tell  your  trials,  troubles  and  tribulations, 
and  then  encourage  them  to  tell  theirs. 

AVeep  over  their  shoulders  as  they  unfold  harrow- 
ing tales  of  dull  business,  stupid  clerks,  sassy  travel- 
ing salesmen,  cranky  customers.  ,-14 

You  will  learn  a  lot  by  this  listening.  A  big  lot. 
You  will  learn  human  nature,  and  the  trials  of  others 
in  your  line,  and  a  hint  here  and  there  of  how  to  over- 
eome  the  trials.  And  it  will  all  do  you  good— make  a 
broader  merchant  of  you,  more  resourceful,  more  ex- 
perienced and  mf)re  able  to  make  a  business  success. 

Ct3    CjJ    Cj3 

He  had  a  freckled  fac4^,  a  wart  on  the  right  side 
of  his  nose  and  his  hair  was  brick  red  with  a  strong 
inclination  to  point  seven  ways  for  Sunday. 

But  he  could  sell  cigars,  and  pipes,  and  cigarettes, 
and  smoking  tobacco  and  anything  else  in  the  way  of 
merchandise  which  the  average  cigar  store  usually  hai.- 


He  was  a  hnrndtnger  on  selling  and  ^^d  seU  to 
a  standstill  any  other  clerk  I  ever  saw. 

How  did  he  do  it,  you  askf 

Come  close!  Listen!  Drop  a  five-dollar  WiUiam 
ill  my  eager  outstretched  hand  and  I  will  give  away 
his  secret.  I  learned  it  by  watclung  liim  out  of  the  cor- 
ner of  mv  eve  an  hour  every  day  for  a  week. 

He  (iiilit  by  the  '*Keas<m  AVhy"  method. 

He  had  carefully  studied  even-  item  of  merchan- 
diw  in  the  store  and  had  elalK>rated  ten  reasons  for 
eadh  wiiy  a  person  should  buy  it.  Then  creating  an 
opportunity  to  talk  he  deliberately,  impressively  and 
earnestly  stated  these  ten  reasons  to  the  customer, 
checking  them  off  ostentatiously  on  his  ten  fingers  as 
he  named  them  and  expatiated  upon  them. 

It  was  an  unusual  selling  kink.  It  interested  peo- 
ple. It  was  forceful.  It  gathered  momentum  as  he 
checked  up  his  different  fingers,  and  by  the  time  he 
had  touched  the  tenth  finger  the  listener  had  become 
convinced  and  wa«  reaching  in  his  pocket  for  the  pur- 
chase money. 

I'm  wondering  whether  you  mvM  put  the  idea 
across.    Wliy  not  give  it  a  trrl 

OBVIOUSLY 

The  teacher  had  been  giving  a  lesson  on  the  cat's 
eyes,  and  had  laid  particular  stress  m^  ftt  fa^  ttat 
a  cat  can  see  in  the  dark. 

**Now,"  said  she,  *'what  can  a  ait  do  ^at  I  otti- 

notf" 

"Please,  Miss,**  said  the  voice  of  one  small  child, 
"It  can  wag  its  tail.'' 


MONEY  AND  MARKETS 
By  the  National  Bank  of  Commerce  in  New  York 
All  signs  point  to  a  long  period  af  activity  ahead. 
Industrv  has  been  steadily  picking  up  since  midsum- 
mer but  only  lately  has  the  physchological  basis  for 
prosperity  been  estabUshed.  The  factors  underlymg 
improvement  have  been  evident  for  some  time — an  ex- 
ceptionally sound  credit  structure,  easy  money,  satis- 
factorv  returns  to  agriculture  generally  and  the  re- 
markable good  fortune  of  the  wheat  belt  in  particular, 
a  sustained  construction  progi'am,  a  tremendous  vol- 
ume of  goods  moving  on  the  railroads  and  increasing 
output  from  month  to  month  in  many  lines  of  indus- 
trv. Until  now  there  has  remained  a  spirit  of  hesi- 
tancy about  the  future  which  the  clearing  of  the  politi- 
cal atmosphere  has  served  to  remove. 

The  recent  elections  in  the  United  States  and 
(ireat  Britain  have  assumed  an  importance  to  the 
course  of  business  not  ascribed  to  them  before  the 
event.  In  both  countries,  a  conserv-ative  victory  had 
l>een  generally  conceded.  In  neither  had  the  sweeping 
gains  actually  made  been  regarded  as  among  the  pos- 
sibilities. A*  long-prevailing  and  ineffective  condition 
of  divided  power  is  now  replaced  by  clear  conserva- 
tive control  in  both  administrative  and  legislative 
]>ranches  of  the  governments  of  the  two  countries.  Po- 
litical events  do  not  in  themselves  make  good  or  bad 
business  but  freedom  from  uncalled-for  governmental 
interference  is  certainly  a  factor  of  great  importance 
in  promoting  business  progress.  Deferred  business 
jnograms  will  now  be  put  into  execution. 

The  railroads  are  a  case  in  point.  For  years  their 
affairs  have  been  subjected  to  legislative  meddling  in 
the  alleged  interest  of  the  public.  The  mere  prospect 
of  not  being  hampered  in  working  out  their  own  salva- 
tion is  more,  than  could  have  been  anticipated  a  few 
weeks  ago.  There  is  little  doubt  that  the  railroads 
will  take  advantage  of  the  breathing  space  to  consoli- 
date their  finances  and  to  undertake  deferred  pro- 
grams of  physical  betterment.  Railroad  expenditures 
will  contribute  heavilv  to  sustained  business  activity. 


BUNN  &  WILLIAMS  GEORGIA  DEMONSTRATORS 
Bunn  &  Williams,  managers  and  operators  of  the 
new  ^20,000  bright  leaf  tobacco  warehouse  which  is  to 
be  built  here,  have  taken  over  the  demonstration  of 
tobacco  in  Decatur  and  adjoining  counties  and  are  also 
co-operating    with    independent   demonstrators.     Ad» 
vance  work  of  securing  acreage  has  been  done  by  com- 
mittees of  the  Bainbridge  Board  of  Trade  and  about 
one-half    of    the    required    acreage  has  already  been 
signed  up.    >Ir.  D.  T.  Williams,  of  Bunn  &  Williams,^^ 
Tarboro,  X.  C,  has  arrived  in  Bainbridge,  and  has 
taken  charge  of  the  local  situation.  Demonstrators  Ed- 
dins  and  Alford,  of  North  Uarolina,  and  Ayers  and 
Floyd,  of  Nichols,  S.  C,  are  actively  at  work  already. 
Independent  demcmstrators  working  in  the  county  are 
Messrs.  Wilkins  and  Davis,  of  North  Carolina,  and  M» 
O.  Murphy,  a  Decatur  County  boy,  who  secured  his 
bright  leaf  tobacco  experience  in  seven  years  of  actual 
raising  near  Hahira,  (ia.    He  has  come  back  to  a  farm 
which  his  folks  left  some  ten  or  twelve  years  ago  and 
last  year  grew  three  and  one-half  acres  of  tobacco  with 
excellent  results.     This  year  he  will  demonstrate  for 
his  friends  and  neighbors.    About  two  hundred  acres 
have  l>een  signed  up  in  Miller  County  and  al^out  the 
»ame  acreage  in  Seminole  County,  both  adjoining  Dec- 
ater.    An  equal  amount  has  been  signed  up  in  Chady 
Countv  ^  ^m  east. 


December  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


1? 


s  a  filling  close  lo  an  Old  Year 
Filled  wilh  mosl  pleasanl  associalions 
"^e  offer  our  Sincere  Wishes  for 
Success  and  Prosperily  during  Ihe  New 


Leschey -Myers  Cigar  Box  Co. 


18  44tb  year 


THE  TOBACCO  WORLD 


l>ecember  15,  1924 


(Continued  from  Page  10) 
and  '^Duiiliiir'  cigarettes,  are  reported  to  be  enjojdng 

a  verv  healthy  sale.  ,  i  •  a 

The  Old  Newsboys '  Goodf allow  Fund  snapped  into 
action  on  Thursday,  December  18,  ^^;llen  the  annual  sale 
of  papers  was  held  at  noon  in  order  to  insure  that  e%ei> 
poor  child  in  Detroit  will  have  a  Merry  Christmas.  The 
goal  this  year  was  set  for  $30,000.  As  in  preyious 
?ears  the  annual  sale  of  papers  was  preceded  by  a 
"street  parade  led  by  Schmeman's  concert  band.  Man> 
of  Detroit's  leading  business  men  were  stationed  at 
the  various  downto^™  corners,  where  they  began  their 
business  careers  as  newsboys. 

Yours  truly, 

GET  YOUR  AUTO  TAGS  EARLY 

The  Post  Office  Department  in  its  :Mail  Early, 
Shop  Early  Campaign  this  year  makes  a  suggestion 
to  the  citizens  of  Pennsylvania  that  those  desiring  the 
1925  automobile  license  tags  secure  the  same  at  an 
earlv  a  date  as  possible  because  of  the  approach  ot  the 
holiday  season,^at  which  time  the  Post  Offic^  Depart- 
ment is  taxed  to  its  limit. 

Acting  Postmaster  Genei^l  John  H.  Bartlett,  m 

Washington  said:  .1     r^i    •  + 

*^The  securing  of  these  tags  before  the  Christ- 
mas rush  starts  not. only  mil  aid  the  clerks  in  the 
post  offices  and  the  postmen  who  deliver  the  tags, 
but  will  also  enable  the  motorists  to  have  their 
cars  equipped  with  the  necessary  plates  before  the 
first  dav  of  January.  This  co-operation  on  the 
pait  of' the  automobilists  throughout  the  htate 
vnW  be  deeplv  appreciated  by  every  post  office  em- 
ployee in  Pennsylvania  as  well  as  by  every  ofh- 
cial  of  M&  service/' 


BLAHS '•JAG"  ON  TOBACCO 

Atlantic  City,  D«iemb©r  % 
Two  men  charged  with  being  drunk,  and  one  \nth 
dri%nno^  an  automobile  in  that  condition,  told  Magis- 
trate Indicott,  of  Ventnor  City,  they  had  been  over- 
come br  chewing  tobacco.  The  Court  and  police  en- 
deavored vainly  to  ascertain  the  brand  of  the  chewnng 

tobacco,  ,  ^     ,     *»    X    *■!#        A 

The  men,  Louis  Erbe  and  Cliarles  Hart  of  Margate 
Citv,  were  arrested  after  the  automobile,  driven  by 
Erbe,  collided  with  another  machine,  knocked  down  a 
mail  *box  and  crashed  into  a  telephone  pole.  Hart  is  a 
former  member  of  the  ^Margate  City  (Commission  and 
former  member  of  the  Atlantic  County  Board  of  Free- 
holders. 


After 


J 


nothing  satisfies  like 


STATE  CIGAR  MAKERS  MUST  CHANGE  LABELS 

Washington,  December  9. 
Jacob  (\  Winter  and  Titus  A.  Smith,  of  Red  I^on, 
Pa.,  trading  as  J.  C.  Winter  &  Company,  and  Key  West 
Cigiir  Company,  are  required  in  an  order  issued  by  the 
Federal  Trade  Commission  to  discontinue  using  the 
words  "Key  West''  alone  or  in  combination  with  any 
other  word  or  words  on  labels,  brands  or  legends  on 
cigars  or  on  the  containers  thereof,  or  m  advertise- 
ments used  in  connection  with  the  sale  or  distnbution 
of  sudi  cigars,  if  such  cigars  are  in  fact  not  made  m 
the  city  of  Kev  West  or  in  the  Key  West  district  m  the 
State  of  Florida,  and  are  not  manufactured  from  to- 
bacco grown  on  the  Island  of  Cuba.  . 

In  its  investigation  of  the  case  the    commission 
found  that  the  respondents  manufactured  cigars  from 
tobacco  grown  elsewhere  than  the  Island  ot  Cuba,  and 
as  a  means  of  inducing  the  public   to   purchase   such 
cigars,  marked  and  labeled  them  with  the  words     Key 
West  Perfectos."    It  was  also  found  that  respondents 
furnished  to  dealers  certain  window  and  counter  dis- 
plavs  in  which  the  words  '4vey  AVest  Perfectos  Im- 
I)(,rted"  were  set  forth  in  large  and  conspicuous  let- 
ters    It  was  found  that  respondent's  use  of  the  words 
*'Key  West"  in  the  manner  set  forth  tended  to  de- 
ceive and  mislead  the  trade  and  consuming  public  mto 
the  belief  that  cigars  manufactured  by  them  at  Red 
Lion    Pa.,  from  tobacco  not  grown  on  the  Island  of 
\  ^i]>a,  are  manufactured  in  Key  West  and  composed 
of  Island  of  Cuba  tobacco. 


SAMUEL  W.  TROST  DIES  SUDDENLY 
Samuel  W.  Trost,  widely  known  cigar  box  and  cigar 
box  lumber  manufacturer  of  Cincinnati,  Ohio,  died  sud- 
deiilv  on  Xoveml>er  25tli  shortly  after  noon. 

It  was  Mr.  Trost 's  custom  to  lunch  at  the  Business 
Men's  Club,  and  he  had  just  left  his  office  a  few  min- 
utes before  and  was  just  leaving  his  hat  and  coat  in 
the  check  rooni  of  the  club  when  lie  collapsed  and  di«i 
before  aid  could  Ix*  given  him. 

Although  Mr.  Trost  was  past  seventr-five  years  of 
age  he  was  apparently  in  good  health  and  his  death  waa 
a' great  shock  to  liis  family  and  business  associates. 

He  is  survived  by  his  widow,  Mrs.  Citfpe  Trost. 
He  1mA  no  children. 


good 


Gil 


WOMEN  SMOKERS.  FEATURES  MUCH  SHARPER, 
SKIN  MORE  TAUT  THAN  ABSTAINERS 
Women  who  are  heavy  smokers  lose  their  fair 
complexions  much    more    quickly    than  non-smoking 
women,  in  the  opinion  of  Dr.  K.  llofstatter,  a  Viennese 
physician,  who  has  written  a  l>ook  alK^ut  it.    The  fea- 
tn^  of  the  smoking  women,  he  contends,  are  usually 
nrach  shari)er  than  those  of  non-smokers.     The  more 
%\omen  smoke,  the  sharper    the    nose    and    chin    are 
outlined.     The  skin  becomes  taut,  the  lips  lose  their 
rosy  color  and  Iwcome  pale,  while  the  corners  of  the 
lips  show  wrinkles  prematurely. 

STEINER  BANDING  M  ACHtNES  IW  TAMPA 
Mr.  Ike  Steiner,  of  William  Steiner  Rons  &  Com- 
pany, 257  West  Seventeenth  Street,  New  York  City, 
accompaiiied  by  Mrs.  Steiner,  is  in  Tampa,  Fla.,  to  in- 
stall International  Cigar  Banding  Machines  at  the  fac- 
toiy  of  the  Ilavatampa  Cigar  Company  and  also  sev- 
eral  other  factories. 

He  will  be  #  t|if  Hilrfjoro  Brt^  Tampa,  Fla., 
tor  a  we^  or  t^  4m%, 


December  15,  1924 


Say  You  Saw  It  in  The  Tobacco  World 


44th  year 


19 


MELACHRINO  cigarettes 
are  made  from  the 
choicest  and  most  carefully 
selected  Turkish  tobaccos 
grown,  and  because  of  their 
superb  and  unchanging 
quality,  they  have  had  no 
rival  for  forty-three  years* 

ORIGINAL 

MELACHRINO 

''The  One  Cigarette  Sold  the  World  Over'' 


BLACK  FIRE  CAUSES  MUCH  CONCERN  AMONG 

TOBACCO  GROWERS 

Tobacco  growers  in  the  western  part  of  Ketitucky 
are  very  much  concerned  over  the  situation  brought 
about  by  the  prevalence  of  black  fire,  according  to  ad- 
vices received  by  the  United  States  Department  of  Ag- 
riculture. Due  to  the  wet  period  this  disease  was  very 
prevalent  in  most  sections  of  the  State.  In  some  lo- 
calities the  growers  were  debating  whether  it  was 
worth  while  continuing  to  care  for  the  fields  or  not. 

There  is  ver>^  little  wild  fire  noted  in  the  State, 
Sanitary'  precautions,  including  seed  treatment  as  a 
means  of  control  have  utterly  failed,  the  departmwit  ift 
informed.  The  indications  are  that  black  fire  is  ewP- 
ried  within  the  seed  and  cannot  be  reached  1^  seed 
^eatment  in  all  cases. 

In  Florida,  black  fire  was  more  prevalent  than 
last  year.  Some  of  the  fields  showed  severe  infection 
^Ken  visited  by  a  department  representative,  who  re- 
ported that  nothing  has  been  learned  as  to  the  source 
of  infection.  In  the  m^  of  wild  fire,  it  is  stated  th^ 
there  was  much  less  seed  bed  infection  this  year  in 
Florida  than  last  year,  and  consequently  less  injury  m 
the  fleM,  All  beds  which  were  steamed  and  seed  treated 
were  free  from  the  disease.  Second-hand  Connecticut 
^^  was  steamed. 

Wild  fire  was  f otind  m  two  Mvnties  to  Sotitli  Cwo- 
lina,  but  tk©  disease  is  report^  to  ^  confined  to  l^ 
calized  areas.  On©  fleW  of  £01%  acres  of  tol»wo  was 
badly  damaged 


YORK  COUNTY  NEWS 

A.  S.  Ziegler  &  Company  are  offering  to  the  trade 
a  stogie  under  the  brand  **  Boston  Delighf  that  re- 
tails three  for  ten  cents,  which  is  an  extraordinary 
value  for  the  monev,  and  needless  to  sav  thev  are  book- 
ini?  manv  orders  for  them. 

Martin  Xeff  &  Son  have  recently  added  a  large 
invincible  shape  under  their  **Grandella''  and  **Be- 
dola"  brands,  individually  foil-wrapped,  and  have 
booked  some  very  nice  standing  orders.  This  shape 
promises  to  be  veiy  popular. 

The  Consolidated  Tobacco  Company  after  Janu- 
ary first  will  add  a  new  meml>er  to  their  fiim,  in  the 
person  of  Mr.  Jacob  Streavig,  who  has  disposed  of  his 
interests  in  cigar  manufacturing,  and  will  join  hands 
with  Frank  St  raver,  Har\'ey  AVaughtel  and  Max  Ka- 
lish  in  making  the  Consolidated  Tobacco  Company 
still  more  popular  with  the  manufacturers. 

T.  E.  Brooks  &  Company  are  continualh'  opening 
t^  new  factories  tr\*ing  to  overcome  the  oversold  con- 
dition that  exists  with  them,  the  latest  branch  factory 
being  located  at  Jacobus,  Pa.,  where  they  expect  to 
get  considerable  production  on  their  '* Canadian  Club'* 
and  ** Havana  Sweets*'  brands. 

Among  the  many  salesmen  recently  visiting  this 
territory,  were  Walter  Ruthenberg  of  Ruthenberg, 
Derizanz  &  Company,  New  York ;  H.  B.  Cochrane,  rep- 
TCsenting  Peter,  Schmidt  &  Bergman,  New  York;  E.  P. 
Eussell,  representing  Industrial  Leaf  Tobacco  Com- 
pany, New  York;  J.  R.  Brady,  representing  American 
Box  Supply  Company,  Detroit,  Mich.;  S.  Strauss,  rep- 
^senting  R.  J.  Kugelman,  Incorporated,  New  York, 
md  0.  W.  Kreider,  Reading,  Pa.,  representing  Dur- 
l^A  Brothers,  New  York. 


20 


44th  year 


Say  You  Saw  It  in  The  Tobacco  Wobld 


December  15,  1924 


BUYERS'  GUIDE 


CIGAR  CASES 


SUPPLIES 


THE  LOUDON  CIGAR  CASE 

lnef*w  your  mrnovri  with  peif^ct  lO^^f  <*."P\'y|*** 
cut  th-  CO.I  of  selling  and  .rrving  cigaw  in  halt  by 
handling  cigar,  the  moHrrn  w»y-thj-  LOUDON 
way.  A«k  vour  cigar  jo'jber  or  write  u-  tor  com: 
pletede.cripti».  Wder'At  Una  Real  Cig«Ca.e. 

Loudon  Mfg.  Co.      Grand  Rapids*  Mich. 


PAPER  BAGS. 
Weatherproof  Paper  Bag*  wlU  protect  yw  Scrap 
and   Fine    Cut   Tobacco   and   keep    It  fretli   and 

'^'xdualTe  Manulacturera  of  Bags  for  thte  Indus- 
try for  the  part  twenty-flTe  yeara.  Write  xor 
Samples. 

THE   WESTERN  PAPER  GOODS   CO., 
Third  and  Lock  Streets,  Cincinnati,  Ohio. 


CIGAR  BOXES 


iH^'-^^S'*^ 


C»T«abl*HtD  ••Tib 


697-64I  EAST  I71>ST. 

MKW  VOfMK. 


F.  BRECHT'S  SONS 

CIGAR  BOXES 

109  N.  Orianna  Street 

PHILADELPHIA,  PA. 


Monroe  Jarrett  Sons 
WOODEN  CIGAR  BOXES 

TRADE    JARSO    ^•^'^ 

Randolph  and  Jefferson  Strettt 
Philadelphia,  Pa. 


Tobacco  Merchants'  Association 

i-fc        .  .•  11  ,,5   Beekman  Street 

Registration  Dureau,  new  york  city 

Schedule  of  Rates  for  Trade-Mark  Services 

Effective  April  1,  1918. 

.  Registration       (see  Note  A).  $500 

Search  ^ee  Note  B),  LOO 

Transfer.  ^.00 

Duplicate  Certificate,  2.09 

■•t.  A-An  .llowance  of  %2  will  be  made  to  membere  of  the  Tobacco  Mer- 

thants'  Asaociation  on  each  registration.  .     .  „«  „„-• 

N«.  B-1.  .  ..port  .n  .  ....ch  ..  .  .i.l.  7|«'V»'.'|d',''' n"' chiS.  °'f  On" 

ISde  for  OTery  ten  (10)  additional  title,  necewarily  reported. 

REGISTRATIONS 
GEHRKENS     GOOD     NICKEL     CIGAR  :-43,997.     For    cigars. 

October  28,  1924.     Gehrken  Tobacco  Lo ,  Augusta,  Oa 

PUl'ltE:— 43,S»99.    For  all   tobacco  products.     December  2,   Df^'*. 
Schwarzkopf  &  Ruckert  Co.,  Inc.,  New  York,  N.  \.  ^.^^^^ 

FAaHlON    PARK:~44,000.      For    cigars,    c  gareUes   and   tobaCTO. 
l>cccmbcr  4.  1924.     Levi  S.  Lever,  Atuca    hid. 

BAXTER'S  BEdT:— 44.001.    For  cigars.     November  25,  19-24.    Bax- 
ter &   M.sbacli,   New   Haven,  Conn.  rfc_        u       c 

G.  E.  WORKS  TOBACCO:— 44,004.     For  tc*sce©.     ttecember  3, 
1924.     B.  Payn's  Sons  Tobacco  Co.,  Albany,  N.  Y. 

BOUION   DOR— LACOKD AIRE :-^44,005.    For   cigars.     Decem- 
ber 5,  1924.     J.  Albert  Boucher,  Biddeford,  Me. 

WlNDdfllP:— 44,006.      For    ail    tobacco    products. 
1924.     American  Litho.  Co.,  New  York,  N.  Y. 

ROTORdHIP:— 44,007.     For   all    tobacco   products 
1924.     American  Litho.  Co.,  New  York,  N.  Y. 

ANTON  FLEITNLR:— 44,008.  For  all  tobacco  products.  Decem- 
ber 5,  1924.     American  Litho.  Co.,  New  York.  N.  Y. 

HAVANA  TOWN  :^»4,009.  For  cifiurf.  November  10,  1924. 
Fre4  Charles,  Mohawk,  N.  Y. 

TRANSFERS 

THE  TEMPTER:— 1171  (Legal  Protective  Ass'n  of  Cigar  Mfrs.). 
For  cigars.  Registered  March  1,  1883,  by  Sutro  &  Newmark, 
New  York,  N.  Y.  Transferred  by  B.  .Newmark  &  Co.,  successor 
to  Sutro  &  Newmark.  to  E.  Kleiner  &  Co.,  Inc.,  New  York,  N.  Y% 
around  the  year  of  1903.  .        «»         ,  •  «. 

MA V lb:— 25,678  (iobacco  World).  For  cigars,  ci^rettes,  ch^ 
roots,  stogies,  chewing  and  smoking  tobacco.  Registered  March 
17,  1913,  by  The  Jos.  E.  Canto  Cigar  Co.,  Detroit,  Mich.  Tranf 
ferred  to  Michigan  Cigar  Box  Co.,  Detroit,  Mich.,  and  re-tran^ 
ferred  to  Kish  Bros.,  Detroit,  Mich.,  November  13,  1924. 

MORO  (U.  S.  Tobacco  Journal),  and  5562  (Patent  Office).  For 
cigars,  cigarettes,  chewing  and  smoking  tobacco.  Registered  Jatt» 
uary  22,  1878,  by  McCoy  &  Co.,  New  York,  N.  Y.,  respectively. 
Through  mesne  transfers  acquired  by  the  American  Box  Supply 
Co.,  L)e.roit,  Mich.,  and  re-transferred  to  Rees-Mitchell  Cigar  Co., 
Greenfbor^  N,  Q^  Pii^nhMf  U  ^24. 


December    S^ 
December  5, 


EL  MORO  DE  VENECIA:-31,718  (U.  S.  Tobacco  Journal).  For 
cigars,  cigarettes  and  cheroots.  Registered  May  3,  1906,  by  ^^zl- 
vert  Litho.  Co..  Chicago,  111.  Through  mesne  transfers  acquired 
by  the  American  Box  Supply  Co.,  Detroit,  Mich.,  and  re-irans- 
ferred  to  the  Rees- Mitchell  Cigar  Co.,  Greensboro,  N.  C,  Decem- 
ber 1,  1924. 


TOBACCO  COMPANY  INSURES  EMPLOYEES 
Group  life  insurance  for  its  district  managers  and 
salesmen  has  been  provided  by  the  Brown  &  WUliam- 
son  Tobacco  Company,  of  Winston-Salem,  N.  C.  More 
than  100  individuals  are  included  in  a  total  coverage 
exceeding  $250,000. 

The  insurance  was  written  by  the  MetropoutaH 
Life  Insurance  Company  on  a  co-operative  basis, 
whereby  the  tobacco  company  audits  employees  jointly 

pay  the  premiums.  .    ,.  ■,     . 

The  group  insurance  program  provides  individual 
coverage  of  $2500  for  salesmen  and  $5000  for  district 
managers,  who  are  located  in  a  number  of  cities  and 
towns  throughout  the  United  States. 

Supplementary  to  the  actual  contract  of  insurance 
are  certain  service  advantages.  Among  these  are  a 
department  which  at  frequent  intervals  distributes  in- 
structive pamphlets  on  health  subjects  and  sanitation 
problems,  and  a  free  visiting  nurse  service.  Any  of  the 
Brown- Williamson  employees  insured  under  the  Met- 
ropolitan's group  plan  are  entitled  to  avail  themselves 
of  this  sei-\ice,  if  living  in  localities  where  it  has  been 
established. 

Besides  the  low  cost  of  the  insurance  and  the  ex- 
emption from  medical  examination  provided  by  the 
group  contract,  a  feature  of  the  insurance  is  its  disa- 
bility clause.  The  full  amount  of  the  insurance  will 
be  paid  to  any  policyholder,  who  becomes  totally  and 
permanently  disabled  before  reaching  sixty.  The  in- 
surance will  be  paid  in  equal  monthly  instalments  for 
a  stipulated  period,  during  which  the  payment  of  pre- 
miums will  be  waived  by  the  insurance  company. 


EXTRA  DIVIDENDS  DECLARED 
The  G.  AV.  Helme  Company  declared  15  per  cent, 
txtra  common  dividend  and   regular   quarterly  divi- 
dends of  3  per  cent,  on  common. 


CIGAR  BOXES 


Dependable  service — Quality  packages — to  meet 
any  requirement  in  the  Wooden  Containers  for 
Cigars 

The  WOODEN  package  is  the  retainer  of 
AROMA  from  Factory  to  Consumer 


The  Buckley  Cigar  Box  Co., 
24  Vine  St., 
DESHLER,  OHIO. 


AlUraa 

BMlMf  MImTmI 


The  Buckley  Box  Co., 

1106  West  Town  St., 

COLUMBUS,  OHIO. 


OSCAR     PASBACH,  PmcS. 


J.A.VOlCCSccY.  8  Ccn'l. Manage n 


PASBACH 


^^LITHOGRAPHING  CO.inc.^^ 

GRAND  STREET  AND  MORGAN  AVENUE 
BROOKLYN.  N.  Y. 

CIGAR  LABELS -CIGARBANDS 


Hey  wood,  Strasser  &  Voigt  Litho.  Co, 

26th  St.  and  9th  Ave.,  New  York 

WESTERN  RBPRESENTATIVE: 

PAUL  PIERSON 
139  North  Clark  Street,  Chicago,  III. 


Cigar  Labels,  'Bands  and  Trimmings 
of  Highest  Sluality 


Perfect  Lithogmphy 


CIGARS 


Afl^erican'Rox  Stipplv  C^ 

*^«509  Rfissell  Street  Detroit,  Mich. 

Comer  of  Oratlol  Street 
Exclusive  Sellint.-  Aients  For 

THE  CALVERT  LITHOgSaPHING  CO. 


CIGAR  BOX  LABELS 
BANDS  AND  ADVERTISING 


W  YORK 


The  Standards  of  America 

Lorillard's  Snuff,  Est.  1760 

Rail  Road  Mills  Snuff ,  Est.  1825 
Gail  &  Ax's  Snuff,  :  Est.  1851 

ALL  OF  THE  OLD  ORIGINAL 


Maccobops  —  K^aj>pees  —  High  Toasts 
Strong,  Salt,  SWeet  and  Plain  Scotchs 

MANUFACTURED    BY 

6E0RGE  W.  HEINE  CO.,  Ill  Fifth  Ave..  New  Yorl 


Sl/iCE  1870 


CIGARBANDS    CIGAR  LABELS 

SPECIAL  PROCESS 

WM.  steiner  sons  &  CO. 


257-265  W.  17th  St. 


New  York  City 


Sole  Distributors  for  New  Model  Cigar 
BandingMachineforUngummed  Bands 


/. 


CAN  NOW  GET 

DILIS  BEST 

SMOKING 
TOBACCO 

THROUGH    ANY 
REGULAR 
JOBBER 


JeOfLL  CO 

RICHMOND,  VA. 

HIGH  GRADE 
SMOKING     TOBACCO. 


FULL  Habana  Fille 


Actual  si^e  cf 
Rob'.  Burr.s 

Perfecto 


I  here  is  no  substitute  for 
K^  fine  Habana  Tobacco! 

It  always  has  been  the  choice  of  dis- 
criminating cigar  smokers.  Its  rich 
smoothness  and  individual  flavor,  so 
delightful  to  the  palate,  are  never 
equalled. 

That  is  why  more  men  are  turn' 
ing  to  Rob^  Burns  every  day — for 
this  is  a  cigar  with  a  FULL  Habana 
Filler  of  unchanging  excellence. 

Day  after  day,  year  in  and  year 
out,  you  can  always  bank  on  the 
same  whole 'souled  enjoyment  in 
every  Robf  Burns  cigar  you  smoke. 


The  PANATELA 


V 


V 


S^^^^ar- 


7\d 


liie  PERFECTO  The foil-iuramd  INVINCIBLE 

lOf!  2f,r15i 


15  f 


Aftifr  all  ""  '*-«^^ 
[nothing  satisfies  like'^ 


w 


'^£'7^JZAjaJ^    Cm<V^  *t^.,  INC. 


CONTINU 

ON