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Master  Negative 
Storage  Number 


PStSNPaAg188 


CONTENTS  OF  REEL  188 


1)    The  Tobacco  world,  v.  53, 1933 
MNS#PStSNPaAg188.1 


2)    The  Tobacco  world,  v.  54, 1934 
MNS#  PSt  SNPaAg188.2 


Title:  The  Tobacco  world,  v.  53 

Place  of  Publication:  Philadelphia,  Pa. 

Copyright  Date:  1933 

Master  Negative  Storage  Number:  MNS#  PSt  SNPaAg188.1 


<21 12602>  *  Form:serial  2  lnput:HHS  Edit:FMD 

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U28V1 1 XI 908+U28V1 3X1 908-U63V6X1 943+U65V1 XI 945-U65V1 2X1 945 

130  0  Tobacco  world  (Philadelphia,  Pa.) 

245  14  The  Tobacco  world 

260     Philadelphia,  [Pa.  $bs.n.] 

300     V.  $bill.  $c38  cm. 

310     Monthly  $bApr.  1936- 

321     Weekly  $b<1 902>-1 909 

321     Semimonthly  $bJan.  1910-Mar.  15,  1936 

500     Description  based  on:  Vol.  22,  no.  1  (Jan.  1, 1902);  title  from  caption 

500     Published  by  Tobacco  World  Corp.,  Philadelphia,  Pa.,  <19 >- 

500     Some  combined  issues 

500     "Devoted  to  the  Interests  of  importers,  packers,  leaf  dealers,  tobacco 
and  cigar  manufacturers  and  dealers." 

500     Occasional  missing  and  mutilated  pages 

515     Vol.  22,  no.  38  (Sept.  17,  1902)  mismarked  as  v.  22,  no.  37;  vol.  52, 
no.  14  (July  15,  1932)  mismarked  on  cover  as  v.  54,  no.  14 

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(1905)-v.26,no.42  (1906),v.26,no.44  (1906)-v.26,no.48  (1906),v.26,no.50 
(1906),v.27,no.1  (1907)-v.28,no.11  (1908),v.28,no.13  (1908)-v.63,no.6 
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Volume  53 

1933 


JANUARY  1,  1933 


'/ 


Upon  the  Stability  of  An  Organization  Depends  the 
Quality  of  Its  Product  and  the  Service  Rendered 

The  prosperity  or  poverty  of  -a  nation  depends,  after  all, 
not  upon  laws  but  upon  the  ability  of  its  commerce  and  in- 
dustry to  maintain  its  markets  and  thus  sustain  employment. 

The  stability  of  any  business  is  founded  upon  a  definite 
standard  of  quality  and  the  utmost  in  service. 

The  stability  of  AUTOKRAFT  BOX  CORPORATION  guar- 
antees  to  its  customers  an  unvarying  quality  in  the  new  im- 
proved AUTOKRAFT  cigar  box  and  a  maximum  of  service. 


Phi  la.,  Pa. 
Hanover,   Pa. 
Cincinnati,  Ohio 


AUTOKRAFT  BOX  CORPORATION        n^-^'^' ^jT, 

Chicago,  III. 
Lima     Ohio  Detroit,  Mich. 

A  NatioixWiAc  Service  Wheeling,  W.  Va. 


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PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH  VONTH  AT  236  CHESTNUT  ST..  PHILA..  PA. 


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After  all 
^nothing  satisfies  li 
a  good  cigar 


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WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box  and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


cc 


WHEN  BUYING  CIGARS 

Remember  »N'f   Rcgardlew  o»  Price 

THE  BEST  CIGARS 

ARl    PACXED    in 

WOODEN   BOXES 


•  ••»  '    . 
:  ..•  •   • 


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.•y,'Wj'A»yjivt/^:,y»y4i,v»yjlvty^^y»yjtvf/j^ 


Volume  53 


THE  TOBACCO  WORLD 


Number  1 


Established  1881 

TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 

Published  on  the  Ist  and  15th  of  each  month  at  236  Chestnut  Street,  Philadelphia,  Pa. 

Entered  as  second-class  mail  matter,  December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


$2.00  a  Year 


PHILADELPHIA,  JANUARY  1,  1933 


Foreign  $3.50 


AN  OPEN  LETTER  TO  THE  CIGAR  INDUSTRY 

FTER  a  number  of  meetings,  the  Research  Com- 
mittee of  your  association  has  decided  to  en- 
gage the  services  of  a  neutral  organization  by 
whom  the  problems  confronting  our  industry 
will  be  studied. 

To  wit :  A  group  of  business  experts  called  Trade 
Ways,  Incorporated,  will  make  a  thorough  survey  and 
their  report  will  be  brought  before  Ihe  Research  Com- 
mittee within  about  sixty  days. 

For  the  first  time  in  the  history  of  the  cigar  busi- 
ness a  joint  move  is  on  its  way  to  bring  the  industry 
out  of  its  slump,  and  what  is  now  needed  is  1(X)  per  cent, 
co-operation  by  every  firm  of  cigar  manufacturers, 
cigar  jobbers,  cigar  retailers  and  leaf  tobacco  mer- 
chants and  their  employees. 

Our  ideas  are  not  to  spend  a  large  amount  of  money 
in  advertising;  we  believe  an  educational  and  promo- 
tional campaign  is  more  needed,  and  to  make  this  move 
successful  we  need  the  support  of  every  one  identified 
with  our  industry. 

Ijet  us  make  a  pledge  to  one  another  that  we  will 
smoke  only  CIGARS  during  the  year  1933,  that  we  will 
allow  only  cigar  smoking  in  our  establishments  and  that 
people  entering  our  offices  trying  to  sell  us  merchandise 
should  not  be  made  welcome  while  soliciting  us,  smoking 
anything  else  but  cigars. 

Let  us  constantly  talk  cigars  to  our  friends  and 
instruct  our  employees  to  do  likewise. 

We  are  making  the  best  five  and  ten-cent  cigars  in 
the  history  of  the  cigar  business.  Let  us  make  this  fact 
known  to  the  public  and  make  them  once  more  cigar- 
minded. 

Our  association  needs  new  members.  It  is  the  duty 
of  every  cigar  manufacturer  to  join  this  movement. 
Eighty-five  per  cent,  are  members  and  we  want  the  re- 
maining 15  per  cent,  to  join.  There  must  be  no  slackers 
in  our  industry ! 

Our  problems  and  troubles  are  of  long  standing 
which  cannot  be  corrected  over  night ;  the  best  brains 
in  our  industry  are  working  with  us. 

Let  us  get  out  of  the  rut  and  join  hands  to  make 
American  Manhood  Cigar-Minded! 

Associated  Cigar  Mfors.  &  L.  T.  Dealers, 
John  H.  Duys,  President. 


LOFT  CANDY  REPORT 

Loft,  Incorporated,  reports  for  nine  months  ended 
September  30th,  net  profit  of  $58,383,  after  deprecia- 
tion, amortization,  taxes,  etc.,  equivalent  to  5  cents  a 
share  on  1,073,259  no  par  shares  of  capital  stock.  For 
the  quarter  ended  September  30th,  net  loss  was  $43,281, 
after  taxes  and  charges,  comparing  with  net  loss  of 
$7576  in  the  preceding  quarter,  and  net  profit  of  $31,- 
896,  equal  to  3  cents  a  share  on  1,023,209  shares,  in  the 
third  quarter  of  the  previous  year. 


YORK  COUNTY  BANQUET  WELL  ATTENDED 

UK  ANNUAL  BANQUET  of  the  York  County 
Cigar  Manufacturers'  Association  w^as  held  in 
York,  Pa.,  on  December  15th,  with  more  than 
300  members  and  guests  present. 
The  usual  splendid  dinner  was  served  and  instru- 
mental and  vocal  music  was  furnished  by  the  Susque- 
hanna Mountaineers  Jug  Band. 

T.  E.  Brooks,  president  of  the  association,  pre- 
sided as  toastmaster  and  addressed  the  gathering  on 
matters  of  interest  and  importance  to  the  association 
jjnd  the  industry.  Mr.  Brooks  reported  that  in  the  first 
ten  months  of  1932  cigar  production  in  York  County 
had  shown  an  increase  of  14,984,601  cigars  as  compared 
with  the  same  period  of  1931,  but  cautioned  those  pres- 
ent that  if  quality  and  profits  had  been  sacrificed  to 
obtain  this  increase,  it  might  well  prove  a  loss  even- 
tually instead  of  a  gain. 

Other  speakers  present  were  R.  M.  Pastes,  of  the 
Department  of  Revenue,  Washington;  Murray  F. 
Snider,  head  of  the  Tobacco  Division,  Bureau  of  Inter- 
nal Revenue,  Washington ;  Albert  H.  Ladner,  Jr.,  Col- 
lector of  Internal  Revenue,  Philadelphia;  AVilliam  E, 
Brown,  assistant  to  Mr.  Ladner;  Joseph  A.  Wilson, 
assistant  chief  of  the  income  tax  unit,  Philadelphia, 
and  Congressman  Harry  L.  Haines,  of  Red  Lion. 


134  LANDLORDS  CUT  LIGGETT  RENTS 

J.  Solis-Cohen,  Jr.,  president  of  the  Liggett  Land- 
lords' National  Protective  Association,  told  members 
(•f  that  organization  at  a  meeting  in  New  York  Citv,  on 
Decemlwr  28th,  that  134  of  the  550  landlords  of  the 
chain  drug  company  have  agreed  to  a  25  per  cent,  re- 
duction said  to  be  necessary  to  avert  receivership. 

He  said  reductions  already  pledged  total  $575,000, 
and  in  addition  many  landlords  have  offered  to  make 
10  to  15  per  cent,  reductions  but  have  not  yet  signed 
pledges. 

Roland  S.  Morris,  of  this  city,  chairman  of  the  or- 
ganization, estimated  that  the  drug  chain  pays  $7,000,- 
iKK)  annually  in  rent,  and  that  unless  $1,750,000  is  vol- 
untarily lopped  off  by  landlords.  Federal  Judge  George 
A.  Welch,  of  this  city,  will  order  the  receivershii).  He 
urged  speed  in  signing  the  reduction  agreements. 

Other  speakers  at  the  meeting  were  Morris  Wolf, 
of  this  city,  counsel  for  the  organization,  and  John  A. 
Brown,  of  Detroit. 


WALGREEN  COMPANY  DIVIDEND 

Walgreen  Company  has  declared  an  initial  quar- 
terly dividend  of  25  cents  a  share  on  the  coninion  stock 
of  the  company,  placing  the  issue  on  a  $1  annual  basis. 
The  dividend  is  payable  February  1st  to  stock  of  record 
January  10th. 


r)3r(l  vcar 


THE  TOBACCO  WORLD 


January  1,  1933 


Trade  Notes 


George  Stoekiii,<r,  of  tlie  AraiiiTo  y  Araii.i^o  factory 
in  Tampa,  was  called  to  Xew  York  last  week  on  a  spe- 
cial trip,  and  stopped  in  at  John  AVairner  ^'  Sons,  local 
distributors  of  the  brand  in  Philadelphia. 


Abe  Caro,  of  the  "Optimo"  factory,  was  a  recent 
visitor  in  town  at  Yahii  c^:  MeDonuell  CiKars,  local  dis- 
tributors of  the  brand.  The  "Optimo"  is  maintaining 
its  steady  volume  ot  sales  in  this  market,  and  under 
present  conditions  better  than  most  any  other  brand. 


• 

John  Wai^nier  «ic  Sons,  Dock  Street  distributors, 
closed  the  year  VXV2  with  a  hi^ddy  trratifyiny:  holiday 
business,  aiid  Decembei-  l2<)th  found  them  entirely  sold 
out  on  manv  po])ular  sizes  of  such  brands  as  "Romeo 
V  Julieta,"*"Eden."  "(Jarcia  y  Ve^^a"  and  "Don  Se- 
bastian." On  the  "Don  Sebastian"  brand  they  were 
forced  to  wire  foi-  a  rush  shipment  just  jirior  to  Christ- 
mas Dav. 


Benjamin  ('.  J.  Lumley,  represent imr  th*'  "(Jarcia 
y  Vega"  factory  and  the  "i)nlce"  and  "Verdi"  brands 
of  the  Sommerfeld  Ciirar  ('(>m]»any,  had  a  narrow 
escape  last  week  when  his  aw  ^va-^  -truck  a]id  com- 
pletely wrecked.  Mrs.  Lumley  received  sliirht  injuries 
but  is  reported  to  be  recovering  ra])idly,  while  Mr. 
Lumley  escaped  unhurt.  However.  Hen  was  forced  to 
purchase  a  new  car,  which  is  some'pn  for  these  times. 


Yahn  &  McDonnell  Cigars,  local  distributors  of 
high-gra<le  ciirars.an'l  toliacco  i)ioducts,  blT  Chestnut 
Street,  reports  an  excellenl  voliim<'  of  holiday  business, 
with  the  "Blackstone"  and  "Optimo"  brands  show- 
ing up  particularly  well.  S(mie  sizes  of  the  "Hlack- 
stone"  brand  were  completely  sold  out,  and  the  de- 
mand for  the  new  "Corona"  cigar  was  tar  beyond 
expectations  and  lieyond  the  altility  of  the  factory  at 
Trenton,  N.  J.,  to  fill.  Several  sizes  of  the  "Antonio 
y  Cleopatra"  brand  also  were  entirely  sold  out. 


The  annual  general  sales  meeting  of  Bayuk  Ci- 
gars, lncori)orate(l,  was  held  at  factory  headcpiarters, 
iXinth  Street  and  Columbia  Avenue,  last  week,  with 
salesmen  fi-om  all  over  the  country  i>resent.  Plans  for 
11)3;]  were  discussed  and  a  general  spirit  of  optimism 
for  the  New  Year  was  verv  much  in  evidence. 


The  "Ilabanello"  factory  ((Jeorge  ZitYerblatt  & 
Company),  South  Third  Street,  has  closed  a  highly 
successfid  year  and  the  factory  was  kept  running  right 
up  to  capacity  and  right  up  to  the  beginning  of  the 
holidays.  A  good  volume  of  orders  for  their  to])  sizes 
was  a  very  gratifying  feature  of  the  '*wind-up.'* 


The  new  *'Monticello"  cigarettes,  controlled  by 
John  Wagner  &  Sons,  received  a  very  warm  reception 
on  their  introduction  here  just  before  the  holiday  sea- 
son and  the  first  shipment  was  entirely  sold  during  the 
first  week  of  their  reception.  The  "Monticello"  smok- 
inir  tobai'co,  which  was  introduced  here  only  a  few 
weeks  airo  bv  the  same  firm  was  also  oversold  on  some 
of  their  packings. 


The  "Royalist"  factory  (Urabosky  Brothers,  In- 
cori)orated).  North  Second*  Street,  has  closed  a  very 
satisfactory  y«'ar  of  operation,  and  the  orders  for  holi- 
<lav  shipments  have  cleaned  the  shelves  in  the  stock 
room  so  that  they  will  start  otT  VXVA  in  an  excellent  jmsi- 
tion.  Xews])aper  advertising  inaugurated  a  few 
months  ago  on  the  "Royalist"  brand  was  a  strong  fac- 
tor in  making  VXV2  a  successful  year  f<»r  this  firm. 


"Punch"  and  "Cimiann"  imported  cigars  were 
much  in  demand  for  the  holiday  season,  accorcling  to 
John  Wagner  &  Sons,  local  distributors  of  these  famous 
l)ran<ls,  and  they  were  entirely  sohl  out  of  them  on  De- 
cember 24th.  The  holiday  demand  for  imported  brands 
was  far  beyond  <'Xpe«'tations  and  John  Wagner  &•  Sons 
were  the  recipients  of  the  following  shipments  from 
Havana,  according  to  the  reports  issued  covering  ship- 
ments of  cigars  from  Havana  during  the  first  two  weeks 
of  December:  P'rom  Leslie  Pantiu  &  Son,  ."iO.V)  cigars; 
Por  Larranga,  4(HK)  cigars;  H.  Cpmann  S.  A.,  70(MJ; 
Romeo  y  Julieta,  14,1(K)  and  45(K)  cigars. 


January  1,  1933 


Say  Ton  Saw  It  in  The  Tobacco  World 


53rd  vear 


Smoke  a  JTresh  cigarette 

Camels  are  never  parched  or  toasted 

Camels  are  always  mild  because  they  are  always  fresh.  A  blend 
of  choice  Turkish  and  mellow,  sun -ripened  Domestic  tobaccos, 
they  are  never  parched  or  toasted.  Enjoy  their  mild  fragrance 
for  just  one  day,  then  leave  them — if  ydii  care  to. 

R.  J.  REYNOLDS  TOBACCO  COMPANY,  Wimton-Salem,  N.  C 


Don't  remove  the  Camel 
Humidor  Pack— it  is  pro- 
tection against  perfume  and 
powder  odors,  dust  and 
germs.  Buy  Camels  by  the 
carton  for  borne  or  office. 
The  Humidor  Pack  keeps 
Camels  fresh 


•  !• 


B.J.  RmtmI^  TsliMWs 


^^---■^^ 

J/^ 

1 

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«^5?v 

'■^:^m-'^>>s0^i!-»- 

53rcl  year 


THE  TOBACCO  WORLD 


January  1,  1933 


U.  S.  TOBACCO  CO.  EARNINGS  GOOD 

ARNIXUS  of  the  United  States  Tobacco  Com- 
pany arc,  roughly,  a  net  of  around  $2,70(),0(X), 
or  about  $5.r)5  a  share.  Net  in  1931  was 
$3,020,779,  equivalent,  after  preferred  divi- 
dends, to  $6.20  a  share  on  the  common  stock,  which  was 
the  highest  since  the  company  was  formed. 

This  was  partly  due  to  lower  leaf  tobacco  costs, 
partly  to  the  steady'demand  for  snulf  and  to  increased 
consumption  of  smoking  tobacco  l)y  former  cigarette 

smokers. 

It  is  expected  that  snuiT  withdrawals  for  Novem- 
ber will  show  a  much  smaller  decline  than  the  32.8  per 
cent,  drop  in  October,  as  comi)ared  with  1931. 

A  similar  development  took  place  a  little  earlier, 
when  a  28.5  per  cent,  drop  in  July  was  followed  by  de- 
clines of  0.19  per  cent,  and  2.9  \Kn'  cent,  in  August  and 
September  respectively. 

Smoking  tobacco  sales  of  the  company  have  been 
holding  up  well. 

Last  year  the  company  retired  29,200  shares  of 
preferred 'stock,  leaving  only  2(),onn  shares  of  $7  pre- 
ferred outstanding  ahead  of  the  457,850  shares  of 
common. 


MOST  SMOKES  SOLD  AFTER  MEALS 

More  cigarettes  are  sold  at  8:30  x\.  M.,  at  1 :30  P.  M. 
and  at  7:30l\  .M.  than  at  any  other  hours  of  the  day, 
according  to  a  chwkui)  recently  reported  in  one  of  the 
leading  tobacco  pul)lications.  The  results  of  this 
checkup  indicate  roughly  that  most  smokers  are  in- 
clined to  purchase  their  supply  of  cigarettes  a  short 
time  after  eating  their  meals.  In  recent  years,  more 
people  have  been  reaching  for  a  cigarette  after  their 
meals  than  ever  ])ef()re,  many  having  l)een  won  over  to 
this  form  of  smoking  l)y  the  mellow,  mild  flavor  of  the 
modern  toasted  cigarette,  whose  true  mildness  is  held 
to  result  from  the  use  of  choice  tobaccos  which  are 
given  the  ])enetit  of  such  modern  manufacturing 
methods  as  t lie  t oast ing  process.  This  tendency  of  men 
and  women  to  relish  a  smoke  after  eating  has  been 
recognized  by  the  writer  of  popular  verse  who  said  that 
"the  best  of  a  meal  is  the' smoke  to  follow.'' 


CANADIAN  TOBACCO  SOLD 

T.  L.  Kennedy,  Canadian  Provincial  Minister  of 
Agriculture,  announced  last  week  that  eight  million 
pounds  of  Canadian  tobacco  had  been  sold  to  an  Eng- 
lish tobacco  company.  This  order,  he  said,  had  re- 
lieved the  situation  among  (Ontario  tobacco  growers 
who  had  been  unable  to  sell  their  crops.  Some  weeks 
ago,  after  a  conference  with  Colonel  Kennedy,  the 
growers  planned  to  form  a  co-operative  company  to 
market  the  crop.  In  view  of  the  English  order,  he  said, 
the  comjjany  will  not  be  formed  until  next  year. 


ANOTHER  TITLE  FOR  HOWARD  CULLMAN 

Howard  S.  Cullman,  well  known  partner  in  Cnll- 
man  Brothers,  Incorporated,  161  Front  Street,  Xew 
York,  leaf  tobacco  dealers,  has  recentlv  been  eleete'l 
a  director  of  the  Xew  York  Title  and  Mortgage  Com- 
pany. Mr.  Cullman  has  been  a  commissioner  of  the 
Port  of  Xew  York  Authority  since  1027,  and  is  also  a 
director  of  the  County  Trust  Company ;  president  of 
the  Beekman  Street  Hospital,  and  chairman  of  Gover- 
nor Roosevelt's  committee  to  review  medical  and  hos- 
pital problems  in  workmen's  compensation  insurance. 


SCHULTE  ASKS  HOLDERS  TO  ADOPT  PLAN 

IIK  Schulte  chain  of  cigar  stores  last  week  an- 
nounced a  plan  which,  in  etTect,  asks  creditors 
to  accept  lower  interest  charges  on  fixed  debt 
of  companies  in  the  Schulte  group.  The  chain 
recently  negotiated  a  reduction  of  $850,000  in  annual 
rentals  after  appeal  to  landlords. 

The  details  of  the  new  plan,  which  embraces 
Schulte  Retail  Stores  Corporation,  include: 

Holders  of  Schulco  Company's  $4,550,000  bonds 
are  asked  to  \vaive  sinking  fund  requirements. 

A  reduction  of  $62,500  in  annual  rentals  paid  by 
D.  A.  Schulte,  Incorporated,  to  another  Schulte  sub- 
sidiary, the  Central  Manhattan  Properties,  Incor- 
porated, is  asked.  This  cut  would  necessitate  the  omis- 
sion of  di\ndends  on  the  realty  company's  Class  A 
stock,  but  there  w^ould  be  no  reduction  in  interest  on 
f  Central  Manhattan  bonds. 

Holders  of  45,000  shares  of  Huyler's  of  Delaware, 
Incorporated,  preferred  stock  are  asked  to  agree  to  a 
reduction  from  7  to  4  per  cent,  of  the  guarantee  made 
by  Schulte  Retail  Stores  Corporation  of  the  dividend 
on  such  stock. 

The  company  announced  that  in  addition  to  the 
$850,000  saving  in  annual  rentals  already  provided  for, 
a  further  economy  of  $100,000  in  this  connection  is  an- 
ticipated. "Wages  and  salaries  of  employees  were  re- 
duced by  $200,000  annually  beginning  October  1st  last. 

Under  the  plan,  additional  working  capital  for  the 
companies  will  be  provided  by  a  secured  loan  of  $750,- 
000  from  David  A.  Schulte  for  five  years,  bearing  in- 
terest at  the  rate  of  5  per  cent  per  annum. 

The  letter  from  the  Schulco  Company  bears  the 
indorsement  of  the  proposal  by  Lehman  Brothers  and 
Redmond  &  Company.  The  letter  stated  that  the  inter- 
est payable  on  the  first  of  the  issues  on  January  1st 
and  the  interest  payable  on  the  Series  B  bonds  on  April 
1st  Avill  not  be  paid  unless  and  until  the  proposal  be- 
**  comes  operative. 

The  committee  representing  the  interests  of  Cen- 
tral Manhattan  Properties,  Incorporated,  security 
holders,  is  as  follows:  Edmund  Seymour,  William  B. 
N^oorgaard,  Frederick  T.  Sutton  and  Thomas  M. 
Claflin. 


TASTE  FOR  COSTLY  TOBACCO  TRAPS  BOGUS 

PRraCE 

Harry  Gerguson,  who  prefers  to  be  knowm  as 
'* Prince  Romanoff,"  and  who  has  l)een  sought  by  Fed- 
eral authorities  ever  since  it  was  reported  that  he  had 
slipped  by  immiirration  authorities  in  New  York  a  few 
days  ago,  was  found  on  Wednesday  in  New  York  City 
iX'cause  of  his  love  of  a  high-priced  smoking  tobacco. 

Tbe  ** Prince,"  who  has  recently  been  released 
from  a  French  prison,  entered  a  Fifth  Avenue  tobacco 
shop  to  purchase  some  of  his  favorite  tobacco  retailing 
at  $10  a  pound  and  was  recognized  by  the  clerk,  who 
notified  the  police. 

Authorities  have  asserted  that  Gerguson  has 
passed  himself  off  as  an  Eton  and  an  Oxford  graduate, 
a  former  Yale  student,  a  victim  of  a  ten-year  sentence 
in  a  German  prison,  **  Prince  Michael  Alexander  Obo- 
lenski,  son  by  morganatic  marriage  of  Alexander  III 
of  Russia,"  and  cousin  of  the  Prince  of  Wales.  ^ 

Relating  one  day  how  he  came  to  smoke  this  par- 
ticular brand  of  tobacco,  he  .said  he  was  introduced  to 
it  while  fox  hunting  with  "my  friend  Edward — ^you 
probably  know^  him  better  as  the  Prince  of  Wales." 


January  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


No  raw  tobaccos  in  Luckies 
—that's  why  they're  so  mild 


Copr.,  1982, 
Th«  AnMrtcMi 


E  buy  the  finest,  the 
very  finest  tobaccos 
in  all  the  world — but  that 
does  not  explain  why 
folks  everywhere  regard 
Lucky  Strike  as  the  mild- 
est cigarette.  The  fact  is, 
we  never  overlook  the 
truth  that  "Nature  in  the 
Raw  is  Seldom  Mild ' ' — so 
these  fine  tobaccos,  after 
proper  aging  and  mel- 


lowing, are  then  given 
the  benefit  of  that  Lucky 
Strike  purifying  process, 
described  by  the  words 
— 'It^s  toasted".  That's 
why  folks  in  every  city, 
town  and  hamlet  say  that 
Luckies  are  such  mild 
cigarettes. 

"It's  toasted** 

That  package  of  mild  Luckies 


8 


53rd  year 


THE  TOBACCO  WORLD 


January  1,  1933 


News  From  Congress 


_         'AND 

Fe  D  E  R  A  L 


Departments 


EGl^J^ATlUX  imposing  heavy  taxes  on  chain 
stores  in  tlie  District  of  Cohimbia  as  an  ex- 
ample to  tile  states  will  be  pushed  during  the 
present  session  of  Congress  by  Kei)resentative 
Celler,  of  Xew  York. 

The  l)ill  provides  a  license  fee  of  $»")  per  year  for 
independent  stores,  with  chain  units  taxed  at  a  pro- 
gressive rate  of  $5  for  the  first  store,  $10  for  the  sec- 
ond, $15  for  the  third,  and  so  on. 

'* Unless  some  drastic  economic  chanijes  occur,  by 
1940  almost  ail  the  retail  distribution  will  be  in  the 
hands  of  chain  units,  with  practically  no  independent 
retailers  left,"  Congressman  Celler  asserted. 

"It  is  not  my  ])urpose  to  destroy  chains.  They 
represent  mass  distriljution,  a  necessary  corollary  of 
mass  production.  They  serve  an  economic  necessity, 
otherwise  they  never  would  have  grown  so  fast.  They 
can  exist  and  the  independent  can  exist,  but  in  order 
to  put  the  independent  ui)on  a  competitive  i)arity  with 
the  chain  it  is  necessary  to  tax  the  chains  so  that  the 
greater  the  number  of  units  the  greater  will  be  the 
tax  or  license  per  store." 


Ct3     Ct]     [TI 


Emergency  legislation  amending  tlie  bankruptcy 
law  to  provide  a  means  for  reorganization  of  corpora- 
tions without  resort  to  the  regular  bankruptcy  ma- 
chinery is  under  consideration  by  the  judiciary  com- 
mittees of  Congress. 

Need  for  this  legislation  was  urged  upon  Con- 
gress by  Attorney  General  Mitchell  in  his  annual  re- 
port as  a  result  of  conditions  which  have  manifested 
themselves  since  the  completion  by  the  Department 
of  Justice  of  its  exhaustive  investigation  of  the  bank- 
ruptcy situation,  reported  to  the  President  last  year. 

**In  the  process  of  industrial  and  commercial  re- 
construction," Mr.  Mitchell  declared,  ''the  voluntary 
adjustment  and  reorganization  of  business  units  with- 
out destruction  through  liquidation  is  essential  to  the 
restoration  of  trade. 

*'The  cumbersome  process  of  corporate  reorgan- 
ization through  equity  leeeiverships  and  mortgage 
foreclosures  afford-  no  hopeful  opportunity  in  many 
cases  for  the  si>eed>  i^-organization  of  going  concerns, 
embarrassed  by  debt,  even  througli  agreement  of  large 
majorities  of  their  creditors." 

Legislation  to  deal  with  the  situation  has  been  in- 
troduced by  Senator  Hastings  of  Delaware,  which 
w-ould  permit  reorganization  after  the  filing  of  a  volun- 
tary petition  in  the  courts  or  before  adjudication  of 
an  involuntary  proceeding. 


From  our  Washington  Bureau  622Albee  Building 


The  procedure  to  be  followed  w^ould  require  ac- 
ceptance by  two-thirds  of  the  security  holders  who  are 
to  be  bound  by  the  i)lan  and  by  its  contirmation  if  the 
court  deemed  it  to  be  equitable,  with  provisions  for 
liquidating  the  corporate  assets  in  case  the  plan  was 
not  seasonably  proposed  or  accepted  or  was  not  con- 
lirmed. 

An  opinion  upholding  the  constitutionality  of  such 
a  plan  has  been  rendered  by  Solicitor  General 
Thatcher,  of  the  Department  of  Justice,  who  declared 
that  the  bill  is  in  entire  harmony  with  the  views  of  the 
United  States  Supreme  Court  as  to  the  nature  of  bank- 
ruptcy laws. 


m^^^^  ^^^^^  ^^Q^ 

CT3     Ctj     Cj3 


Tax  revision  legislation  is  expected  to  make  its 
appearance  in  the  House  of  Representatives  during 
January. 

In  the  first  place,  it  will  be  incumbent  upon  the 
present  session  of  Congress  to  provide  for  the  con- 
tinuance of  the  gasoline  tax  for  at  least  another  year, 
and  there  are  said  to  be  a  few  administrative  features 
of  the  present  law  that  will  have  to  be  taken  care  of 
to  safeguard  the  revenues  and  to  prevent  discrimina- 
tion against  taxpayers. 

A  move  will  be  made  to  eliminate  some  of  the 
present  nuisance  taxes  which  bring  in  little  revenue, 
and  i)erliaps  to  restore  the  old  two-cent  rate  of  postage, 
at  least  to  the  extent  of  applying  it  to  letters  for  local 
delivery.  Some  new  forms  of  taxation  may  be  con- 
jured up  to  support  the  falling  income  of  the  Govern- 
ment. 

The  House  is  not  now  expected  to  favor  a  general 
manufacturer,^'  -ales  tax,  but  it  assuredly  will  be 
ollVred  in  the  Senate  as  an  amendment  to  any  bill  that 
passed  the  House. 


^^^m^m  a^^2^M  ^^^M^m 

Cj]     Cjl     Ct3 


For  the  first  time  since  its  inclusion  in  the  tariff 
law,  the  American  selling  price  is  to  be  used  as  a  basis 
of  computation  for  tlie  assessment  of  import  duties, 
with  the  possibility  that  this  method  of  equalizing  costs 
of  production  at  home  and  abroad  may  be  more  widely 
adopted  in  the  near  future. 

Kecomraendations  that  the  American  selling  price 
lie  used  as  the  basis  of  duty  were  made  by  the  tlnited 

(Continued  on  page  13) 


January  1,  1933 


THE  TOBACCO  WORLD 


53rd  year 


DEMAND  CONDITIONS  IN  THE  BRITISH  ISLES 

AFFECTING  TOBACCO 

HP]  consumption  of  tobacco  products  in  the 
United  Kingdom  during  the  first  five  months  of 
this  year  was  equal  approximately  to  that  of 
the  corresponding  period  of  last  year,  accord- 
ing to  J.  B.  Hutson,  Tobacco  Specialist  of  the  Foreign 
Agricultural  Service  in  Berlin.  During  January,  Feb- 
ruary, and  March  this  year  withdrawals  of  tobacco  for 
domestic  consumption  were  v/ell  below  those  of  the 
corresponding  months  last  year  and  it  began  to  appear 
that  consumption,  which,  prior  to  that  time,  had  been 
maintained  at  a  high  level  compared  with  most  other 
countries,  might  decline  materially.  However,  with- 
drawals during  April  and  May  were  above  those  of  the 
corresponding  months  of  last  year  and  total  with- 
drawals for  the  period  January  to  May  inclusive  were 
not  greatly  different  from  those  of  last  year. 

In  spite  of  the  maintenance  of  domestic  consump- 
tion of  tobacco  products,  consumption  by  manufac- 
turers of  all  important  types  of  tobacco  imported  from 
the  United  States  has  been  reduced  further.  Imports 
from  the  United  States  during  the  first  five  months  of 
this  year  were  25  per  cent,  below  those  of  the  corre- 
sponding period  of  last  year.  It  is  estimated  that 
more  than  half  of  this  decline  is  reflected  in  reduced 
stocks.  The  remainder  is  due,  in  part,  to  the  increased 
use  of  Empire-grown  tobacco,  and,  in  part,  to  reduced 
exports  of  manufactured  cigarettes. 

Flue-Cured  Tobacco 

It  now  appears  that  the  consumption  of  flue-cured 
tobacco  from  the  United  States  in  cigarettes  smoked  in 
the  United  Kingdom  will  be  between  six  and  ten  million 
pounds  less  in  1932  than  in  1931.  If  cigarette  consump- 
tion during  the  remainder  of  the  year  should  be  below 
that  of  last  year,  the  higher  figure  is  more  probable, 
but,  if  cigarette  consumption  should  increase,  the  lower 
figure  is  more  probable.  Consumption  in  1931  was 
approximately  125  million  pounds. 

A  large  part  of  the  increase  in  the  1931  Canadian 
cro])  of  flue-cured  tobacco  is  reported  to  have  been  pur- 
chased by  British  manufacturers.  This  tobacco  prob- 
ably will  displace  an  equal  quantity  of  flue-cured  to- 
bacco from  the  United  States.  Rhodesian  flue-cured 
tobacco  also  has  been  in  demand  in  some  quarters  and 
there  may  be  some  further  displacement  by  this  type. 
Due  to  preferential  import  duties  and  exchange  rates, 
Canadian  and  Rhodesian  flue-cured  leaf  costs  manufac- 
turers about  20  per  cent,  less  than  flue-cured  leaf  from 
the  United  States  and  the  cost  of  the  raw  tobacco,  in- 
cluding the  import  duty,  amounts  to  more  than  one-half 
the  retail  selling  price  in  the  case  of  cigarettes  made 
from  flue-cured  tobacco  from  the  United  States.  Cigar- 
ette prices  are  being  maintained  in  most  cases  at  the 
levels  prevailing  prior  to  the  increased  taxes  of  last 
year  and  the  depreciation  of  the  currency.  In  addition, 
new  brands  of  lower-priced  cigarettes  have  appeared. 
These  cigarettes  are  slightly  smaller  and  probably  con- 
tain tobacco  slightly  inferior  to  that  contained  in  the 
higher-priced,  more  popular  cigarettes.  Some  brands 
of  these  lower-priced  cigarettes  have  been  on  the 
market  for  several  years,  but  the  low  purchasing  power 
of  consumers  is  resulting  in  more  consideration  being 
given  them  than  formerly  and  it  appears  that  they 
are  displacing  to  some  extent  higher  priced  cigarettes. 
In  general,  more  Empire  tobacco  is  used  in  the  low  than 
in  the  high  priced  cigarettes. 

In  1931  approximately  145  million  pounds  of  flue- 
cured  tobacco  were  imported  from  the  United  States. 
In  addition  to  that  used  in  products  consumed  in  the 


United  Kingdom  mentioned  above,  it  is  estimated  that 
apjjroximately  seven  million  pounds  were  exported  as 
leaf  tobacco  and  approximately  twenty  million  pounds 
were  used  in  cigarettes  that  were  exported.  These 
estimates  indicate  that  stocks  were  about  seven  million 
pounds  smaller  at  the  beginning  of  1932  than  a  year 
earlier.  Definite  data  are  not  available  by  types,  but 
such  information  as  is  available  indicates  that  stocks 
of  the  flue-cured  types  from  the  United  States  have  been 
reduced  further  since  January  1st.  Stocks  of  all  types 
were  4  per  cent,  smaller  on  June  1st  than  a  year  earlier 
and  recently  imports  of  some  other  types  have  been 
large. 

The  exports  of  cigarettes  to  China  and  India  have 
declined  to  low  levels,  but  exports  to  other  countries 
from  January  to  May  inclusive  this  year  were  slightly 
above  those  of  the  corresponding  period  of  last  year. 
The  exports  of  cigarettes  to  practically  all  countries 
declined  substantially  in  1931.  It  is  probable  that  a 
part  of  the  decline  of  last  year  and  the  further  decline 
this  year  to  China  and  India  is  due  to  the  further  de- 
velopment of  the  tobacco  manufacturing  industry  in  the 
importing  countries.  In  view  of  the  recent  increase  in 
takings  by  countries  other  than  China  and  India  and 
the  large  increase  in  shipments  of  leaf  tobacco  direct 
from  the  United  States  to  China  last  year,  further  de- 
creases in  the  takings  of  flue-cured  tobacco  by  the 
United  Kingdom,  due  to  further  losses  in  cigarette  ex- 
ports, may  be  offset  by  increases  in  takings  of  leaf 
tobacco  in  the  United  States  by  the  countries  affected. 

There  are  no  indications  of  any  marked  recent 
change  in  the  consumption  of  flue-cured  tobacco  in  the 
Irish  Free  State. 

Dark  Fire-cured  and  Air-cured  Tjrpes 

It  now  appears  that  the  consumption  of  Hender- 
son, Green  River  and  Virginia  fire-cured  tobacco  in  the 
United  Kingdom  will  be  approximately  two  million 
])ounds  less  in  1932  than  in  1931.  It  is  estimated  that, 
in  1931,  the  consumption  of  these  types  was  approxi- 
mately ten  million  pounds.  In  importance,  these  types 
rank  in  the  order  listed  and  each  is  expected  to  share 
in  the  decline.  These  types  are  consumed  chiefly  in 
roll  tobacco  used  largely  in  pipes.  The  consumption 
of  this  class  of  products  is  not  expected  to  be  reduced 
materially  this  year,  but  increased  quantities  of  Em- 
pire-grown tobacco  are  being  used. 

Following  the  increase  in  the  import  duty  in  1931, 
retail  prices  were  increased  for  most  of  the  brands 
made  wholly  or  largely  from  dark  tobacco  imported 
from  the  United  States.  New  brands,  made  entirely  or 
hugely  from  Emj)ire-grown  tobacco,  were  introduced 
bv  manv  manufacturers  and  these  new  brands  were  sold 
at  the  same  or  slightly  lower  prices  than  those  prevail- 
ing for  the  old  brands  prior  to  the  increase  in  the  im- 
port duty.  Sales  of  these  new  brands  are  increasing. 
The  better  grades  of  wrappers  from  the  United  States 
are  being  displaced  to  a  less  extent  than  are  other 
grades. 

Approximately  four  million  pounds  of  Paducah 
fire-cured,  Henderson  fire-cured  and  air-cured  and 
(Jreen  River  tobacco  have  been  used  annually  in  the 
Irish  Free-State  in  recent  years.  Here  Empire-grown 
tobacco  eniovs  no  T)referential  dutv  and  but  little 
change  is  expected  in  the  consumption  of  the  types 
mentioned  during  the  j)resent  year.  Recently  pur- 
chases for  the  Irish  mnrket  have  been  below  normal. 
One  of  the  largest  manufacturers,  formerly  a  large 
buver  at  Owensboro  and  Henderson,  made  r>racticallv 
no  purchases  last  season.  This  firm  has  indicated  that 
it  expected  to  close  its  Dublin  factory  l)ecause  of  un- 
favorable legislation. 


10 


53rd  vear 


THE  TOBACCO  WORLD 


January  1,  1933 


MATCH  COMPANY  SUIT  DISMISSED 

S"^  Deeoniber  20tli,  Federal  Jiulii^e  John  i\  Knox 
dismissed  witliont  prejudice  a  suit  brought 
by  the  Irving  Trust  Company,  a  trustee  in 
bankruptcy  for  the  International  ]\[atch  Cor- 
poration, to  set  aside  transfer  of  350,000  shares  of 
Diamond  ^Vfatch  Company  stock  to  four  banks.  An 
action  for  similar  relief  is  still  pending  in  the  New 
York  State  Supreme  Court. 

The  stock  in  question  was  posted  as  collateral  for 
loans  aggregating  $3,800,000  which  were  made  to  Tn 
ternational  Match.  On  June  23d  last  a  stipulation 
was  entered  into,  after  suit  to  recover  the  collateral 
was  started,  which  provided  for  its  sale  for  not  less 
than  $5,162,500  and  the  distribution  and  custodianship, 
pending  the  outcome  of  litigation  of  the  proceeds. 

After  the  stipulation  had  been  entered  into  the 
stock  was  sold  to  the  Diamond  ^fatch  Company. 

The  suit  was  dismissed  with  the  consent  of  oounsal 
for  all  parties. 


Suit  against  the  Bankers  Trust  Companv  anci  Na- 
tional City  Bank,  in  New  York  City,  for  $4,106,181  and 
interest,  was  started  in  the  United  States  District 
Court  on  December  21st  by  Irving  Trust  Company,  as 
trustee  in  bankruptcy  for  the  International  Match  Cor- 
poration. The  action  supersedes  the  one  against  the 
same  banks  and  other  defendants  which  was  dismissed 
on  December  20th. 

The  original  suit  was  begun  to  obtain  possession 
by  the  trustees  of  350,000  shares  of  common  stock  of 
Diamond  Mat-ch  Company,  the  block  having  been  de- 
posited as  security  for  the  payment  of  $4,000,000  loaned 
bv  the  banks  to  International  Match.  The  stock  has 
been  sold  since  the  first  suit  was  instituted  and  the  bulk 
of  the  proceeds  are  being  held  pending  court  determi- 
nation as  to  their  ownership, 

Tn  this  action  the  trustee  alleges  that  the  amount  it 
sues  for  should  be  used  for  the  benefit  of  general  credi- 
tors of  International  Match. 

Included  in  the  total  amount  demanded  is  also  the 
sum  of  $257,250  allegedly  paid  on  account  to  the  banks 
by  International  Match  in  discrimination  asrainst  other 
creditors  and  $87,500  re<»eived  by  the  banks  as  divi- 
dends on  the  Diamond  Match  stock. 

Rosenberg,  Goldmark  &  Colin  are  attorneys  for  the 
plaintiiT. 


McKESSON  &  ROBBINS  CANCEL  STOCK 

McKesson  &  Bobbins,  Incorporated,  wholesale 
drug  holding  company,  has  applied  to  the  New  York 
Stock  Exchange  for  cancellation  of  940,831  shares  of 
authorized  stock  which  were  to  have  been  used  for 
employees'  subscription,  for  debenture  conversion  op- 
tions and  other  purposes. 

The  rights  and  options  have  expired  unexercised, 
and  the  outstanding  debentures  have  been  reduced, 
while  an  increase  in  the  conversion  price  has  cut  the 
amount  of  stock  necessarv  for  that  account. 


BURLEY  SALES  TOTAL 

Advices  from  Knoxville,  Tenn.,  state  that  since 
the  opening  of  burlev  tobacco  markets  in  Knox^nlle 
this  season,  a  total  of  1,361,698  pounds  has  been  sold 
for  $197,666,  or  an  average  of  $14.51  a  hundred  pounds. 
December  16th  sales  at  Greeneville  totaled  323,566 
pounds  at  an  average  of  $14,22. 


ELEVEN  MONTHS'  WITHDRAWALS  FOR 

CONSUMPTION 

—  Decrease 
First  11  Mos,        -f  Increase 

Cal.  Yr.  1932  QuantiUj 
Cigars : 
Class  A — 

United  States   . . .   3,300,605,070  —  176,078,015 

Puerto  Rico 66,153,510  —  57,848,955 

Philippine  Islands      162,983,460  4-  9,802,700 

Total   3,529,742,040  —  224,124,270 

Class  B— 

United  States   .  . .        48,127,704  —  115,220,369 

Puerto  Kico 176,000  —  1,548,000 

Philippine  Islands             650,269  —  522,568 

Total   48,953,973  —  117,290,937 

Class  C—  " 

United  States  ...      783,464,970  —  497,366,774 

Puerto  Kico 2,807,800  —  2,271,810 

Philipi)ine  Islands            279,312  —  220,572 

Total   786,552,082  —  499,859,156 

Class  D— 

United  States   . . .        52,238,030  —  29,815,614 

Puerto  Rico  .....                2,700  —  40,900 

Philippine  Islands                3,876  —  890 

Total  52,244,606  —  29,857,404 

Class  E— 

United  States   . . .          4,319,294  ~  7,125,277 

Puerto  Rico —  1,500 

Philippine  Islands              37,787  +  27,256 

Total   4,357,081  —  7,099,521 

Total  All  Classes— 

United  States  . . .  4,188,755,068  —  825,606,049 

Puerto  Rico 69,140,010  —  61,711,165 

Philippine  Islands      163,954,704  -f  9,085,926 

Grand  Total.  4,421,849,782  —  878,231,288 

Little  Cigars: 

United  States  . . .      266,155,294  —  60,193,733 

Puerto  Rico 4,250,000  —  3,250,000 

Philippine  Islands  

Total   270,405,294  —  63,443,733 

Cigarettes: 

United  States   ...96,266,771,699  —  9,886,778,521 

Puerto  Rico 3,782,700  —  6,247,300 

Pliilippine  Islands          1,255,127  —  698,883 

Total  96,271,809,526  —  9,893,724,704 

Large  Cigarettes: 

United  States   . . .          3,297,052  —  1,797,630 

Puerto  Rico 513,000  —  972,000 

Philippine  Islands                9,950  -f  8,050 

Total   3,820,002  —  2,761,580 

SnulT  (lbs.) : 

All  United  States.        33,251,313  —  3,640,462 

Tobacco,  mfd.  (lbs.) : 

United  States  . . .      291,317,959  —  14,315,897 

Philippine  Islands                   517  —  592 

Total   291,318,476  — "  14,316,489 


January  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


TOBACCO  ONE  OF  SEVEN  MOST  VALUABLE 

CROPS 

OBACCO  has  been  an  important  cash  crop  in 
the  United  States  ever  since  the  early  colonial 
days.  No  one  knows  just  when  the  first  tobacco 
w^as  smoked  but  historical  records  leave  no 
doubt  that  the  custom  is  both  ancient  and  American. 
The  Old  World,  however,  quickly  took  up  tobacco  smok- 
ing after  learning  its  comfort  and  solace  from  the  New. 

The  Indians  had  been  growing  tobacco  for  years 
before  the  coming  of  the  colonists,  who  began  to  ex- 
periment with  the  plant  and  to  improve  upon  the 
inferior  types  raised  by  the  Indians.  Before  long  the 
Virginia  colonists  found  that  there  was  a  ready  market 
for  tobacco  in  England  and  Holland,  where  it  could  be 
used  to  purchase  other  commodities.  From  this  early 
commerce,  the  i)roduction  of  tobacco  has  increased 
steadily  so  that  today  it  is  one  of  the  seven  most  valu- 
able crops  in  the  United  States. 

The  growing  of  tobaeco  furnishes  the  raw^  ma- 
terials for  a  great  manufacturing  industry,  of  which 
the  cigarette  is  the  leading  product.  Not  only  do  the 
richest  and  the  poorest  in  the  land  alike  smoke  cigar- 
ettes but,  more  than  likely,  they  both  reach  for  the 
same  brand.  As  the  result  of  the  adoption  of  modern 
manufacturing  methods  such  as  toasting,  the  true  mild- 
ness of  the  modern  cigarette  has  made  it  popular  with 
people  in  all  parts  of  the  United  States,  and  the  effi- 
ciency and  economy  of  these  methods  have  made  the 
finest  cigarettes  available  to  people  in  all  walks  of  life. 

The  raw  tobacco  grown  by  the  farmer  is  sold  in 
auction  markets,  where  buyers  representing  the  manu- 
facturer bid  for  it.  The  buyers  must  be  expert  for  only 
the  very  cream  of  the  cro]>  is  wanted  for  a  really  popu- 
lar product,  since  smokers  today  demand  quality  and 
true  mildness  in  a  cigarette  in  which  raw  tobaccos  are 
not  present.  Consequently,  every  operation  attending 
the  making  of  a  cigarette  is  important. 


GILLETTE  WINS  PATENT  SUIT 

The  Gillette  Safety  Razor  Company  yesterday  an- 
nounced that  it  had  established  the  validity  of  its  pat- 
ent in  litigation  with  the  Standanl  Safety  Razor  Com- 
pany before  Judge  Kdwin  S.  Thomas  in  the  United 
States  District  Court,  Connecticut.  Standard  Safety 
Razor  was  enjoined  from  making  further  infringe- 
ments of  Gillette  patents  and  was  held  liable  for  ac- 
counting costs  and  damages. 

The  patent  involved  covers  a  blade  with  cut-out 
corners  and  longitudinal  center  slot  approximately  as 
long  as  the  shaving  edges,  the  announcement  stated. 
It  is  the  only  blade  that  will  fit  all  Gillette  razors.  Pre- 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION      .^"^Sj^juht^ 
OF  UNITED  STATES  "^^^Mfl^ 

JESSE  A.  BLOCK.  Wheeling.  W.  V« Preiident 

CHARLES  J.    EISENLOHR,  Philadelphia,    Pa Ex-Preaident 

JULIUS  LICHTENSTEIN.  New  York,  N.  Y Vice-President 

WILLIAM  BEST,  New  York,  N.  Y Chairman  Executive  Committee 

MAJ.  GEORGE  W.  HILL,  New  York,  N.  Y Vice-President 

GEORGE  H.  HUMMELL.  New  York,  N.  Y Vice-President 

H.  H.  SHELTON".  Washington.  D.  C Vice-President 

WILLIAM  T.   REED.  Richmond,  Va ..Vice-President 

HARVEY  L.  HIRST.  Philadelphia.  Pa Vice-President 

ASA  LEMLEIN.  New  York,  N.  Y Treasurer 

CHARLES  DUSHKIND.  New  York.  N.  Y Counsel  and  Managing  Director 

Headquarters,  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.   D.  SPALDING.  Cincinnati,  Ohio  President 

CHAS.  B.  WITTROCK,  Cincinnati,  Ohio  Vice-President 

GEO.  S.  ENGEL.  Corington,  Ky Treasurer 

WM.  S.  GOLDENBURG,  Cincinnati,  Ohio  .•«,,.,..• Secretary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H.   DUYS.  New  York  City  President 

MILTON"  RANCK,  Lancaster,  Pa First  Vice-President 

D.  EMIL  KLEIN.  New  York  City   ..     ..«•,••. Second  Vice-President 

LEE  SAMUELS,  New  York  City    ^.,,, Secretary-Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN.  Newark.  N.  J President 

ALBERT  FREEMAN,  New  York.  N.  Y First  Vice-President 

IRVEN  M.   MOSS.  Trenton.  N.   J Second  Vice-President 

ABE  BROWN",  180  Grumman  Are.,  Newark,  N.  J Secretary-Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA    LEMLEIN    President 

SAMUEL  WASSERMAN   Vice-President 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 

DISTRIBUTORS 

C.  A.  JUST,  St.  Louis,  Mo President 

E.  ASBURY   DAVIS,   Baltimore.  Md Vice-President 

E.  W.  HARRIS.   Indianapolis.   Ind Vice-President 

JONATHAN  VIPOND.   Scranton,  Pa Vice-President 

GEO.   B.  SCRAMBLING,  CleTcland,  Ohio   Treasurer 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jersey  City,  N.  J Secretary 


vioiis  litit^ation  won  by  the  Gillette  Company  involved 
combination  patent.^  affecting  both  razor  and  blade. 

The  Better  Made  Cigar  Company,  25  North 
Seventh  Street,  has  been  sued  in  Municipal  Court  here 
by  J.  Gans,  New  York,  to  recover  $120  on  a  note. 


Suit  has  been  entered  in  Municipal  Court  here  by 
D.  C.  Kaltreider  &  Sons.  Red  Lion,  Pa.,  against  the 
B.  &  S.  Cigar  Company,  600  South  Delaware  Avenue, 
to  recover  $637  for  merchandise. 


An  involuntary  petition  in  bankruptcy  has  been 
filed  here  before  Judge  Kirkpatrick  against  Abe  Pet- 
kov,  candy,  cigars,  etc.,  329  Market  Street.  Creditors 
listed  are  Brandle  &  Smith  Company,  $296;  American 
Caramel  Company,  $97 ;  R.  E.  Rodda  Candy  Company, 
$147.   Wade  Gobel,  counsel. 


12 


53rd  year 


THE  TOBACCO  WORLD 


January  1,  1933 


RETAIL  STORE  PROBLEMS 


So  many  persons  are  uuairare  of  the  many  aids  to 
business  which  have  been  carefully  prepared  by  the 
United  States  Government,  and  so  many  of  those  who 
are  aware  of  these  facilities  fail  to  take  advantage  of 
them,  that  ice  are  publishing  the  following  studies  as 
an  aid  to  the  retailer. — Editor. 

(This  Study  prepared  in  the  the  United  States 
Department  of  Commerce,  Domestic  Commerce  Divi- 
sion, by  a  special  staff  under  the  supervision  of  Law- 
rence A.  Hansen.) 


DEPARTMENT  LEASING  IN  RETAIL  STORES 

License  Agreement 
(Continued  from  previous  Issue) 

1.  Department  manager.— The  licensee  shall  either 
devote  his  whole  time,  attention,  and  efforts  to  the 
operation  of  his  department  or  shall  provide  a  trained 
manager  acceptable  to  the  licensor  to  operate  the  licen- 
see's department,  and  either  the  licensee  or  his  mana- 
ger shall  he  in  attendance  during  all  regular  business 
hours;  this  department  manager  will  be  registered  in 
the  office  of  the  licensor  and  approved  by  the  licensor, 
and  the  duties  of  such  department  manager  will  be  out- 
lined by  the  licensor. 

2.  Store  hours. — The  licensee  shall  operate  his  de- 
partment during  su<'h  hours  as  may  be  decided  upon 
by  the  licensor,  such  hours  to  be  in  keeping  with  the 
hours  of  other  (location)  department  stores;  and  shall 
have  his  goods  uncovered  and  his  sales  people  ready 
for  business  at  the  time  of  the  opening  of  the  store, 
and  shall  have  a  sufficient  number  of  sales  people  to 
promptly  wait  on  customers  during  all  business  hours 

of  each  business  day.   .Store  hours  are  from  .  .^ 

to  The  licensor,  however,  has  the  right  to 

change  the  hours. 

3.  Care  of  licensee's  premises. — The  licensee  shall 
keep  his  department  in  a  clean  attractive  condition. 

4.  Ordering  of  merchandise. — All  goods  and  mer- 
chandise bought  for  the  licensee's  department  in  (name 
of  store)  shall  be  purchased  and  billed  in  the  name  of 
the  licensee  or  in  the  name  of  the  firm  or  corporation 
operating  the  department,  or  in  the  licensee's  trade 
name;  and  no  goods  shall  be  purchased  in  the  name 
of  the  licensor.  The  licensor  has  the  risrht  to  inspect 
all  bills  or  invoices  of  merchandise  bought  for  the  licen- 
see's department,  and  the  order  blanks  of  the  licensee 
shall  be  such  as  are  approved  by  the  licensor. 

5.  Deliveries  to  purchaser. — All  purchases  made 
from  the  licensee's  department  in  (name  of  store)  are 
to  be  delivered  to  the  place  of  business  or  residence  of 
the  purchaser,  if  requested  by  the  purchaser,  at  the 
expense  of  the  licensee,  providing  the  place  of  delivery 

is  within  the  limits  of  the  city  of The  licensee 

is  expected  to  use  the  delivery  service  designated  by 
the  licensor. 

6.  Record  of  sales. — The  licensor  will  install  such 
cash  registers  and  cashiers  as  in  the  judgment  of  the 
licensor  may  be  necessary  in  the  licensee's  department, 
and  will  decide  as  to  what  method  is  best  for  recording 
the  sales  in  each  department.  Cash-register  sales 
tickets  are  to  be  furnished  by  the  licensor  and  must  be 
handed  out  by  the  sales  people  of  the  licensee  to  the 


customer  for  every  sale,  or  placed  within  the  package 
at  the  time  the  sale  is  made.  All  sales  checks  and  all 
transactions  to  the  customer  shall  bear  the  name  of 
the 

7.  Signs. — The  licensee  shall  put  up  only  such 
signs  and  advertisements  in  his  department  as  shall 
have  been  approved  by  the  licensor,  and  the  licensee 
shall  pay  for  said  signs  and  advertisements. 

8.  One  price  and  no  substitution. — The  licensee 
will  not  be  allowed  to  have  two  prices  on  the  same 
article  or  change  the  prices  of  any  goods  after  they 
have  been  advertised  or  advertisements  arranged  for, 
and  all  goods  displayed  in  the  ^vindow  must  be  marked 
at  the  price  at  which  they  are  sold  in  the  department, 
and  all  goods  in  stock  must  be  marked  in  plain  figures, 
and  no  deviation  made  to  any  customer  from  prices 
marked  on  goods.  The  principle  of  ** one  price  only" 
must  prevail  in  every  section  of  the  building.  The 
licensee  shall  not  conduct  any  auction  sale  in  his  de- 
partment, nor  employ  any  person  to  solicit  trade  from 
the  pulilic  or  from  patrons  of  the  (name  of  store)  in 
any  other  manner  than  is  usual  in  the  first-class  depart- 
ment store  in  the  city  of ;  the  licensee  shall 

not  misrepresent  the  quality  of  the  goods  sold,  or  em- 
ploy any  methods  of  salesmanship  which  shall  be  in  any 
way  objectionable  or  inconsistent  with  the  operation 
of  a  high-class  mercantile  establishment,  and  shall  not 
substitute  in  his  department  any  inferior  goods  for 
goods  displayed  or  advertised  for  sale,  and  shall  not 
do  or  permit  to  be  done  anything  which  may  injuriously 
affect  the  reputation  of  the  (name  of  store). 

9.  Licensor  not  responsible  for  damage. — The 
licensor  shall  not  be  in  any  way  responsible  for  any  in- 
jury or  damage  done  to  the  stock  of  merchandise  or 
fixtures  of  the  licensee,  nor  shall  the  licensor  be  in  any 
way  responsible  for  any  loss,  damage,  or  injury  sus- 
tained through  any  action  of  the  licensee's  employees, 
or  of  any  employee  of  any  other  licensee  or  tenant  or 
other  person,  whether  occupying  space  in  the  (name 
of  store)  or  not,  or  of  any  other  person. 

10.  Exchanges  and  refunds. — A  uniform  system  of 
exchanges  and  refunds  and  any  other  matters  pertain- 
ing to  the  smooth  running  of  all  departments  will  be 
installed  by  the  licensor,  and  the  licensee  will  be  re- 
quired to  conform  to  the  general  rules  governing  these 
matters. 

IL  Special  lighting.— AW  lights,  other  than  the 
regular  lighting  system  of  the  store,  which  may  be 
specially  required  within  the  space  granted  to  the 
licensee  for  the  sale  of  his  merchandise,  for  adequately 
lighting  and  displaying  his  merchandise  shall  be  in- 
stalled by  the  licensee  and  at  his  expense,  subject  to 
the  general  supervision  of  the  licensor,  and  the  expense 
of  furnishing  current  or  gas  therefor  shall  be  borne 
by  the  licensee. 

12.  Windoiv  space  and  bargain  tables. — The  allot- 
ment of  all  window  space  is  wholly  within  the  jurisdic- 
tion of  the  licensor,  and  its  judgment  and  decision  as 
to  the  use  of  the  window  space  shall  be  final.  All  aisle 
or  "bargain"  tables  in  the  store  wdll  be  allotted  in  the 
discretion  of  the  licensor. 

(Continued  on  Page  14) 


January  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


13 


SNUFF  SHOWS  ONLY  NOVEMBER  ADVANCE 

HE  following  comparative  data  of  tax-paid 
products  indicated  by  monthly  sales  of  stamps 
are  obtained  from  the  statement  of  internal 
revenue  collections  for  the  month  of  Novem- 
ber, 1932,  and  are  issued  by  the  Bureau.  (Figures  for 
NovemlK^r,  1932,  are  subject  to  revision  until  published 
in  the  annual  reiK)rt ) : 


Products 
Cigars  (large) — 

Class  A   No. 

Class  B    No. 

Class  C    No. 

Class  D    No. 

Class  E   No. 


-November- 


1931 

329,607,030 
6,225,000 

130,141,690 
9,065,314 
2,419,123 


1932 

320,027,450 

4,017,630 

87,190,924 

6,849,236 

1,088,188 


Total  477,458,157      419,173,428 


Cigars  (small)   No.        21,666,000 

450,258 


21  550  413 
Cigarettes  (large)   ....No.  450,258       *"  '304^992 

Cigarettes  (small)  ....No.  7,849,803,470  7,613,941,573 
Snuff,  manufactured  . .  Lbs.         2,705,103         2,850,789 

Tobacco,  mf d Lbs.       25,229,734       25,148,846 

Note:  The  above  statement  does  not  include  tax- 
paid  products  from  Puerto  Kico  and  the  Philippine 
Islands.  This  information  is  shown  in  supplemental 
statement. 

Ta^  Paid  Products  From  Puerto  Rico  for  the  Month 

of  November 

November 

Products 
Cigars  (large) — 

Class  A   No. 

Class  B    No. 

Class  C   No. 

Class  D   .No. 

Total   

Cigars  (small)   No. 

Cigarettes  (large)   ....No. 
Cigarettes  (small) No. 


1931 

8,278,510 
104,750 
587,050 

4,500  

8,974,810         7,125,360 


1932 

6,874,860 

10,500 

240,000 


1,000,000 
100,000 


500,000 

60,000 

168,000 


Tax  Paid  Products  From  the  Philippine  Islands  for 

the  Month  of  November 

November 

Products 
Cigars  (large) — 

Class  A   No. 

Class  B    No. 

Class  C    No. 

Class  D    No. 

Class  E   No. 

Total  

Cigarettes  (large)   ....No. 
Cigarettes  (small)   ....No. 

Tobacco,  mfd Lbs. 

Note:  Quantities  of  tax-paid  products  shown  in 
above  statements  are  indicated  by  stamp  sales  for  the 
month. 


1931 

16,911,815 

90,030 

58,978 

960 

250 


1932 

13,122,685 

72,997 

48,490 

750 

886 


17,062,033       13,245,808 


200 

343,060 

186 


8,950 

143,940 

22 


Comparative  Statement  of  Internal  Revenue  Collec- 
tions for  the  Month  of  November 

Sources  of  Rrrrnue  1931  1932 

Cigars Ji;l, 507,768.33  $1,218,332.08 

Cigarettes  23,553,870.48  22,844,746.92 

Snuff 486,918.55  513,142.09 

Tobacco,     chewing     and 

smoking  4,541,484.08  4,527,025.35 

Cigarette  p  a  n  e  r  s  and 

tubes   . . . : 118,059.05  82,985.69 

Miscellaneous,      relating 

to  tobacco 35.00  402.99 


LILLIAN^USSELL 
\  2 


U.  S^OND 

2     /% 


CIGARS 


CIGARS 


P.  LORILLARD  GO'S 

Cigars 

These  brands  formerly  sold 
at  5c  each  . . .  now  reduced  to 
fit  today's  purse  . . . 


NEW 
CURRENC 
CIGARS 


2 
for 

5c 


Establiihed    1886 


"BEST  OF  THE  BEST 


99 


'^^^^  A.  SANTAELLA  &  CO. 

Office.  1181   Broadway,  New  York  City 

FACTORIES:  Tampa  and  Ktg  Wtst.  Florida 


News  from  Congress 


(Continued  from  page  8) 
States  Tariff  Commission  and  accepted  by  the  Presi- 
dent in  the  case  of  prism  binoculars,  on  which  the  60 
per  QX^ni.  ad  valorem  duty  of  the  Hawley-Smoot  tariff 
was  found  to  alTord  insuflicient  protection  to  the 
domestic  manufacturers. 

A\^hile  the  flexible  provisions  of  the  tariff  law  limit 
increases  in  duties  to  50  per  cent,  of  the  original  rates, 
it  is  pointed  out  that  by  changing  the  basis  of  assess- 
ment from  foreign  value  to  American  selling  price  a 
much  greater  increase  in  protection  can  be  secured, 
particularly  in  the  case  of  commodities  from  depreci- 
ated currency  countries. 


14 


53rd  year 


THE  TOBACCO  WORLD 


January  1,  1933 


RETAIL  STORE  PROBLEMS 

(Continued  from  page  12) 

13.  Hirinq  of  lieJp.—M\  employees  in  the  licen- 
see's department  shall  ho  hired  and  discharged  by  the 
licensee  onlv  through  an  employment  office  maintained 
in  the  building  under  the  direction  of  the  licensor,  and 
all  matters  pertaining  to  the  discipline  of  such  em- 
ployees shall  be  handled  through  such  employment 
office,  but  the  wages  of  all  such  employees  shall  be  paid 
by  the  licensee,  and  the  said  em])loyment  shall  be  in 
the  name  and  on  behalf  of  the  licensee,  and  only  such 
help  shall  be  employed  in  the  licensee's  department  as 
shall  be  satisfactory  both  to  the  licensee  and  the 
licensor. 

14.  Adjusfmcut  hureau. — An  adjustment  bureau  is 
to  be  established  which  will  be  under  the  exclusive  su- 
pervision and  control  of  the  licensor,  and  decisions 
made  bv  this  adjustment  bureau  will  be  absolute  and 
linal  and  binding  on  the  licensee.  All  customers  having 
complaints  which  can  not  be  adjusted  in  the  licensee's 
department  to  the  entire  satisfaction  of  the  customer 
must  be  sent  to  the  adjustment  bureau  for  considera- 
tion, as  it  is  the  policy  of  the  licensor  not  to  allow  a 
disappointed  customer  to  leave  the  building. 

15.  Licensor '.'i  rights  in  licensee's  department. — 
The  licensor  or  its  representatives  may  enter  the 
licensee's  department  at  all  reasonable  times  for  the 
purpose  of  making  any  alterations  or  repairs  to  the 
building  or  any  ])art  of  the  building  or  premises  cov- 
ered by  licensee's  department  which  may  be  deemed 
necessary,  and  the  licensee  shall  not  use  the  said  prem- 
ises except  for  selling  his  merchandise,  and  nothing 
shall  be  done  which  may  in  any  way  create  a  nuisance 
or  disturb  any  other  tenant,  or  injure  the  reputation 
of  the  Imilding,  or  annoy  other  tenants  occupying 
space  on  the  same  floor,  and  the  licensee  shall  not  use 
his  department  or  permit  it  to  be  used  for  any  illegal 
purposes. 

16.  No  assignment  of  space. — The  licensee  shall 
not  assign  his  permit  or  license  for  his  department 
without  the  written  consent  of  the  licensor  first  had 
and  obtained  and  shall  not  permit  any  transfer  to  any 
third  party  by  operation  of  law%  and  no  third  person 
shall  bv  virtue  of  anv  such  assignment  or  transfer  be- 
come  vested  with  any  rights  under  such  permit  or 
license. 

17.  Stationery/  and  printed  matter. — Any  letter- 
heads or  other  printed  matter  which  may  be  used  by 
any  licensee  in  connection  with  his  business  in  the 
store,  are  to  be  submitted  to  the  licensor  for  approval 
before  being  used.  Any  printed  matter  not  so  approved 
shall  be  discontinued  on  request  of  said  licensor. 

18.  Mechanic's  lien. — The  licensee  shall  not  i^ermit 
any  mechanic's  or  other  lien  to  accrue  on  account  of  the 
installation  or  repair  of  any  fixtures  in  the  licensee's 
department,  and  changes  or  repairs  on  licensee's  fix- 
tures must  \ye  approved  by  the  licensor. 

19.  Payment  of  salaries. — Salaries  in  the  licen- 
see's department  shall  be  paid  during  the  forenoon 
of  the  stated  pay  day,  so  that  employees  may  have  an 
opportunity  to  spend  their  money  in  this  store  if  they 
so  desire. 

20.  Employees'  discount. — A  discount  of  10  per 
cent  on  all  regular  goods  must  be  given  to  employees, 
provided  they  have  a  shopping  pass,  issued  by  the 
licensor.  The  shopping-pass  numl>er  shall  appear  on 
the  sales  checks.  On  special-sale  goods,  the  discount 
is  optional  with  the  manager  of  the  department. 

21.  Fire  and  sprinkler  insurance. — Fire  insurance 
and  sprinkler  insurance  on  the  licensee's  merchandise, 


stock,  and  fixtures  shall  be  taken  out  and  paid  for  by 
the  licensee. 

22.  Workmen's  compensation  insurance. — The  li- 
censor has  taken  out  workmen's  compensation  insur- 
ance for  the  protection  of  both  the  licensor  and  licen- 
see. At  the  end  of  any  six-month  period,  or  as  may  be 
determined  by  the  licensor,  a  charge  will  be  made  by 
the  licensor  against  the  licensee,  for  his  share  of  the 
in-emium  of  the  policy  mentioned,  such  charge  to  be 
based  on  the  pay  roll  as  returned  to  the  office  of  the 
licensor,  and  at  the  rate  determined  by  the  insuring 
company  as  just  and  equitable  for  the  licensee's  share 
of  protection  under  said  policy,  and  the  licensee  shall 
pay  his  share  of  such  premium  from  time  to  time  as 
the  charge  is  made  against  him. 

23.  Advertising  copy  and  proof.— AW  advertising 
copy  of  the  licensee  shall  be  sent  to  the  advertising 
manager  at  least  five  days  ])efore  such  advertisements 
are  to  appear  in  the  i)ai)er,  and  no  advertisement  will 
be  printed  without  the  O.  K.  of  the  licensee  on  the 
proof,  and  licensee  shall  send  corrected  and  approved 
proof  to  tlie  advertising  manager  at  least  48  hours  be- 
fore same  is  to  appear  in  the  pa])er;  and  if  for  any 
reason  licensee  has  not  0.  K.'d  proof  after  he  has  had 
ample  time  to  do  so,  the  advertisement  will  be  run  and 
the  cost  charged  to  the  licensee.  The  licensee  will  be 
held  resj)onsible  for  any  errors  in  the  advertisement 
and  will  be  required  to  live  up  to  whatever  appears  in 
the  paper. 

24.  Display  fixtures. — The  licensee  shall  furnish 
and  pay  for  all  sign  holders  and  disi)lay  fixtures  nec- 
essary for  his  department. 

25.  Stock  for  licensee's  departmetit. — All  case 
goods,  etc.,  ordered  by  the  licensee  for  his  department 
shall  be  sent  to  the  receiving  clerk  of  the  store,  who  will 
send  them  to  the  general  receiving  room  of  the  store, 
and  they  are  to  be  removed  from  said  receiving  room 
as  soon*  as  possible  by  the  licensee  or  his  representa- 
tive, and  no  unopened  cases,  cartons,  large  packages, 
or  empty  cases  will  be  allowed  to  remain  over  24  hours 
in  the  receiving  room  of  the  store.  No  cases,  cartons, 
or  large  packages  will  be  allowed  to  be  sent  to  the 
licensee's  department,  and  no  trucking  of  goods 
through  the  store  will  be  allowed,  except  during  hours 
designated  by  the  licensor.  All  merchandise  must  be 
brought  to  the  de])artment  before  or  after  the  busines.s 
hours  of  the  store.  No  part  of  any  licensee's  depart- 
ment is  to  l)e  used  for  the  storage  of  goods  in  cases, 
cartons,  or  large  packages. 

26.  Use  of  the  nayne  of  store. — No  licensee  will  be 
allowed  to  use  the  name  of  the  store  on  his  truck  or 
wagon  without  first  having  obtained  written  consent 
of  the  licensor. 

27.  Additional  rules. — A  signed  copy  of  any  addi- 
tional rules  which  may  Ik?  necessary  in  the  opinion  of 
the  licensor  will  l>e  furnished  to  each  licensee,  and  only 
such  additional  rules  as  are  signed  by  the  licensor 
shall  be  recognized. 

28.  Policy  of  store. — In  case  any  question  as  to 
the  policy  to  be  pursued  in  any  one  or  all  departments, 
or  in  case  of  dis])ute  l)etween  a  customer  and  licensee, 
the  decision  of  the  licensor  shall  be  final. 

29.  Penalty  for  violation  of  rules. — In  the  event 
of  a  violation  of  any  of  the  foregoing  or  any  additional 
rules  of  which  the  licensee  shall  have  received  a  copy 
signed  by  the  licensor,  and  upon  notice  given  by  the 
licensor  or  (name  of  store)  to  licensee  in  question,  and 
upon  failure  of  the  licensee  to  correct  any  such  viola- 
tion within  five  days  from  the  giving  of  such  notice, 

(Continued  on  Page  18) 


January  1,  1933 


THE  TOBACCO  WORLD 


53rd  year 


15 


ENGLISH  PROFESSORS  IN  CONTROVERSY 
OVER  THE  WORD  ** STRAIGHT" 

IIALIj  business  force  changes  in  the  diction- 
ary or  shall  the  professors  remain  in  control? 
Does  the  word  ** straight" — used  in  ref- 
erence to  merchandise — mean  ''sold  without 
discount  for  number  or  quantity  taken"!  Or,  does  it 
mean  ''quality  unchanged,  regardless  of  price  reduc- 
tion for  purchases  in  quantities  of  more  than  one"! 

This  question  precipitated  a  nation-wide  contro- 
versy among  professors  of  English,  superintendents  of 
schools,  heads  of  normal  schools  and  others,  when  the 
word  "straight"  appeared  in  recent  newspaper  adver- 
tising announcing  "Cremos  5  Cents  Straight— 3  for 
10  Cents."  This  was  disclosed  in  a  survey  conducted 
by  Phil  D.  Collins,  instructor  of  English,  State  Teach- 
ers College,  Montclair,  N.  J.,  the  results  of  which  have 
just  been  made  public. 

Many  of  the  authorities  consulted,  back  the  use  of 
the  word  "straight"  in  the  advertisement  quoted  in 
Mr.  Collins'  letter,  while  others  condemned  such  use 
of  the  word  as  "ambiguous,"  and  as  a  "contradiction 
in  terms." 

Among    those    participating    in    the    controversy 
were:  Reverend  J.  L.  Carrico,   C.   S.   C,   Director  of 
Studies,  The  University  of  Notre  Dame;  A.  C.  Baugh, 
Professor  of  English  at  the   University  of  Ponnsyl- 
vania;  Carleton  Brown,  secretary,  the  Modern  Lan- 
guage Association  of  America;  President  W.  A.  Neil- 
son  of  Smith  College,  Northampton,  Mass.;  Edwin  C. 
Broome,  Superintendent  of  Schools,  Philadelphia,  Pa. 
In  the  belief  that,  from  the  broad  standpoint  of 
understanding    words    and    their    meanings,  experts 
should  clarify  for  the  public  all  questions  of  language, 
with  due  consideration  of  both  good  usage  and  ex- 
pediency in  the  individual  case,  Mr.  Collins  sought  the 
opinions  of  those  wlio  are  in  positions  of  authority 
on  questions  pertaining  to  the  correct  use  of  words. 
In  his  letter,  Mr.  Collins  stated  that  when  he  had 
questioned  the  word  as  used  in  the  advertisement,  he 
was  told  bv  the  sponsors  of  the  advertising  that  they 
had  used   the  word   "straight"  because  it  precisely 
conveved  the  idea  that  they  had  in  mind.    They  wished 
to  inform  the  public,  they  told  Mr.  Collins,  that  their 
product  "was  still  a  five-cent  cigar— that  its  fine  qual- 
ity, its  size,  its  famous  perfeclo  shape,  all  remained 
unchanged,"  regardless  of  the  fact  that  they  were  able 
to  offer  it  to  smokers  at  lower  prices  when  sold  in  quan- 
tities of  three.     Any  other  designation,  they  stated, 
might  have  put  their  product  into  another  category  and 
this  thev  emphaticallv  desired  to  avoid,  and  they  main- 
tained thev  did  avoid  it  by  using  the  word  "straight." 
"In  my  opinion,  the  word  'straight,'  as  used  in 
the  'Cremo'  cigar  advertisements,  is  acceptable  Eng- 
lish," wrote  George  St.  Clair,  professor  of  English  at 
the  Universitv    of    New    Mexico.     "Colloquial,    it    is 
true,"  he  confinued,  "Imt  it  expresses  the  desired  idea 
with  vigor,  precision,  and  directness." 

Reverend  J.  L.  Carrico,  i\  S.  C,  Director  of 
Studies,  The  University  of  Notre  Dame,  stated,  "I 
think  tliis  is  a  case  in  which  long  usage  has  made  what 
was  in  the  beginning  a  colloquialism  unquestiona])ly 
standard  usage." 

"Your  advertisers,  as  T  see  it,  are  creating  a  new 
meaning  not  adopting  a  colloquial  one,"  said  Henning 
Larsen,  Professor  of  English,  The  State  University 
of  Iowa,  lie  stated  that  this  process  "injures"  the  old 
word  and  is,  therefore,  not  correct.  Professor  W.  H. 
Davis,  of  Stanford  University  was  among  those  who 
held  similar  views. 


A.  C.  Baugh,  Professor  of  English  at  the  Univer- 
sity of  Pennsylvania,  in  his  answer  to  Mr.  Collins, 
wrote:  "I  see  no  objection  w^hatever  to  the  use  of 
straight  in  the  sentence  you  quote.  It  seems  to  me  in 
accordance  with  one  of  the  accepted  meanings  of  the 
word." 

Directly  opposed  to  this  point  of  view  was  that 
of  P.  V.  D.  Shelley,  Professor  of  English  at  the  same 
university,  who  stated:  "  'Cremos  5  cents  straight' 
conveys  to  my  mind  the  idea  that  these  cigars  are  sold 
at  5  cents  each  regardless  of  the  quantity  purchased 
at  any  one  time.  This  I  think  is  the  usual  meaning 
of  the  word  in  such  a  context,  and  to  my  mind  it  is  a 
contradiction  in  terms  to  add  '3  for  10  cents.'  " 

Among  the  school  superintendents  w^ho  agreed 
that  the  word  "straight"  as  used  in  the  advertisement 
was  justified  were:  Winton  J.  White,  of  Englewood, 
N.  J. ;  John  Milne,  of  Albuquerque,  N.  M. ;  G.  A.  Stet- 
son, of  School  District  of  Titusville,  Titusville,  Pa.; 
J.  G.  Moore,  of  Fargo,  N.  D. ;  R.  D.  Green,  of  Abilene, 
Texas,  and  Ralph  Yakel,  of  Jacksonville,  111. 

Many  other  school  superintendents  from  various 
parts  of  the  country,  however,  were  in  agreement  with 
Edwin  C.  Broome,  Superintendent  of  Schools,  Phila- 
delphia,  I^a.,  who  said: 

"As  long  as  the  word  'straight'  has  been  used  for 
many  years  as  indicating  the  price  of  cigars  without 
any  reduction  if  bought  in  larger  numbers  than  one,  I 
think  the  best  thing  to  do  is  to  let  it  alone  as  long  as 
people  generally  understand  it." 

Numerous  heads  of  schools  of  education  and  deans 
of  business  schools  also  concurred  with  this  opinion. 
Prominent  among  these  were  W.  C.  Ruediger,  Dean, 
School  of  Education,  The  George  Washington  Univer- 
sity, Washington,  D.  C;  Waldo  Wood,  President  of 
Central  Normal  ( 'ollege,  Danville,  Ind. ;  J.  Evan  Arm- 
strong, President,  Armstrong  College  of  Business  Ad- 
ministration, Berkeley,  Cal.;  Professor  Thomas  Wil- 
liam Noel,  School  of  Commerce,  Georgia  School  of 
Technology,  Atlanta,  Ga. 

"I  have  heard  it  used  in  that  sense  all  my  life 
...  It  seems  to  be  in  very  wide  usage  and  sanc- 
tioned bv  the  dictionary,"  was  the  opinion  expressed 
by  J.  W!  Heyd,  Head,  Division  of  Language  and  Lit- 
erature, Northeast  Missouri  State  Teachers  College, 
Kirksville,  Mo. 

"It  is  good  usage  and  good  English,"  asserted 
.r.  Rion  McKissick,  Dean,  School  of  Journalism,  Uni- 
versity of  South  Carolina,  expressing  his  belief  that 
such  use  of  the  word  "straight"  is  a  long  established 
and  clearly  understood  term  of  trade. 

A  group  of  other  language  experts  opposed  this 
view  and  claimed  that  the  word  "straight"  as  used  in 
the  advertisement  cited  by  Mr.  Collins  was  not  good 

usage. 

Prominent  among  their  number  was  Carleton 
Brown,  secretary,  the  Modern  Language  Association 
of  America,  who  stated  that  in  the  advertisement  the 
word  "straight"  is  used  in  a  sense  which  directly  con- 
flicts with  his  understanding  of  the  term. 

"The  use  defined  by  the  advertisers  you  mention 
is  (luite  strange  to  me  and  I  do  not  believe  that  it  is 
established  usage,"  was  the  opinion  expressed  by 
President  W.  A.  Neilson,  of  Smith  College,  Northamp- 
ton, Mass. 

BEITISH-AMERICAN  DIVIDEND 

The  British-American  Tobacco  Company  Limited, 
has  declared  the  usual  interim  dividend  of  lOd  on  the 
common  stock,  tax  free  for  the  fiscal  years  1932-33. 
The  dividend  will  be  paid  January  16th. 


16 


5.Srd  vear 


THE  TOBACCO  WORLD 


January  1,  1933 


CHRISTY  MAKES  FIRST  TWENTY-FOUR  SHEET 
POSTER  FOR  ''LUCKY  STRIKES" 

OWAKI)  ('IIAXDLKR  CHHISTY,  noted  illus- 
trator ami  famous  })ortrait  ])aiiitor,  whose 
work  lias  won  for  him  an  international  reputa- 
tion, has  just  completed  his  tirst  twenty-four 
sheet  i)oster,  whieh  will  he  display<'(l  in  nioi'e  than 
18,000  towns  in  the  Ignited  States  dnrinu:  the  month 
of  January. 

Christy's  tirst  ecmimereial  ])aintinij:  to  be  repro- 
du-ced  in  sueh  lari^e  size  as  a  t went v-f our  sheet,  adver- 
tises  *'Luekv  Strike'*  eiuavettes. 

It  portrays  a  smart  eouple  in  eveninu:  dress  liaving 
their  after-dinner  coffee  and  cifcarettes,  the  attractive, 
charminic  ^irl  holdiiiir  her  dainty  left  hand  to  receive 
the  smoke  rinus  the  handsome  youth  has  blown  in  her 
direction. 

The  first  rinsr  of  smoke  to  reach  her  hand  is  nat- 
n rally  that  of  the  eniratroment  rinii:. 

Tiie  settintr  shows  the  cotfee  cui)s  and  a  i)ackaiJ:e  of 
"Lucky  Strike"  ci^"arettes.  At  the  left  of  the  man  is 
the  name  in  the  familiar  circle,  followed  by  the  slogan, 
**It's  toasted."  The  copy  is  in  three  words:  ''forever 
and  ever. ' ' 

Bromiley-Ross,  Tncor])orated,  of  1  l^ark  Avenue, 
Xew  York  City,  induced  Mr.  Christy  to  ])aint  the  pos- 
ter for  the  initial  outdoor  campaign  for  1^33  of  the 
American  Tobacco  Company. 

From  before  the  turn  of  the  century  Howard 
Chandler  Christy  was  regarded  by  many  as  the  leading 
illustrator  of  the  United  States.  For  more  than  a 
quarter  of  a  century  he  has  lield  that  high  ])lace.  In 
1921  he  began  his  work  as  a  ])ainter  of  portraits  al- 
though in  1907  he  ])ainted  a  ])ortrait  of  Charles  T. 
Shone  and  again  in  1920  he  did  a  ])ortrait  of  Mrs. 
Christv. 

In  the  twelve  years  tTiat  have  followed  Mr.  Christy 
has  won  a  new  rejmtatiou  after  a  life-time  speut  as  an 
illustrator. 

Some  of  the  distinguislied  ])eo])le  whose  ])ortraits 
Christy  has  placed  on  canvas  include  Presidents  Hard- 
ing, and  Coolidge,  Mrs.  Coolidge,  Premier  ^^ussolini, 
Chief  Justife  Hughes,  ^[r.  and  Mrs.  AVilliam  R.  Hearst, 
George  Harvey,  Senator  Coleman  du  Pont,  Amelia 
Earhart,  ^frs.  Jose])h  Blake,  Ca])tain  Dollar,  ^[rs. 
George  Hearst,  Miss  ^fary  Dewart,  Huml)ert,  Crown 
Prince  of  Italy,  Prince  Philip  of  Hesse  and  a  host  of 
other  notables. 

Christy's  portraits  of  famous  actors  in  character 
include  Joseph  JetTerson,  Richard  Mansfield,  E.  H. 
Sothern,  James  K.  Hackett,  Maude  Adam<,  Emma 
Calve,  Ellen  Terrv  and  Julia  ^farlowe. 

Now  the  work  of  this  great  artist  will  be  seen  from 
coast  to  coast  by  the  man  and  woman  in  the  street  and 
the  children  will  have  a  chance  to  study  Christy's  \vork 
for  his  name  a])])ears  on  the  "Lwky  Strike"  ])oster. 


ITALIAN  IMPORTS  DOUBLE 

Italy. — During  the  first  seven  months  of  1932  as 
compared  with  1931,  the  quantity  of  leaf  tol)acco  im- 
ported into  Italy  more  than  doubled,  and  the  value 
almost  tripled;  imports  amounted  to  2J)C)]J4^)  pounds 
valued  Mt  i:),297,r)02  lire  for  1931,  and  :)J)90SC^(\  pounds 
valued  at  43,316,387  lire  for  1932.  Total  sales  by  the 
Tobacco  ^fonopoly  were  296,fK)7,000  lire  during  Au- 
gust, 1932,  a  monthly  figure  whidi  lias  not  lieen  reached 
recently  if  ever.  Owing  to  the  fact  that  oriental  to- 
baccos are  now  Innng  mani])nlated  in  Trieste,  l)efore 
being  exported  to  the  United   States,   Greece  is   the 


THE  TOBACCO  TRADE  OF  NETHERLAND  EAST 

INDIES 

HE  CRISIS  has  caused  the  licpudation  of  some 
important  tobacco  merchants,  operations  at 
loss  by  most  Sumatra  tobacco  campanies,  and 
the  shutting  down  of  many  cigar  factories,  es- 
pecially in  the  south  of  the  Netherlands,  states  Ameri- 
can Vice  Consul  AV.  M.  Chase  in  a  re[)ort  released  by 
the  Tobacco  Division  of  the  Department  of  Commerce. 
The  crisis  in  the  United  States  and  in  Germany,  two 
very  im])ortant  customers  of  the  Xetherland  East  In- 
dian market,  has  depressed  ])rices  to  the  disadvantage 
of  producers  and  traders.  Excess  stocks  do  not  exist, 
but  i»revailing  prices  bring  losses.  Restriction  has  been 
practiced  for  several  years  and  Sumatra  producers  co- 
o]>erate  in  a  workable  plan  to  fix  each  year  the  extent 
of  the  vield. 

Prices  paid  by  American  purchasers  for  American 
sorts  and  also  by  Dutch  and  German  cigar  manufac- 
turers for  Sumatra  Sand  leaf  have  enabled  growers  to 
take  ])rofits  when  their  operations  remained,  on  an 
average,  under  a  cost  })rice  of  florins  1.50  j)er  half  kilo- 
gram. The  good  jn-ices  received  for  fillers  and  binders 
also  assisted  in  producing  such  profits.  The  inability 
of  German  and  American  interests  to  purchase  has, 
however,  brought  sore  disappointment  to  Sumatra 
growers,  ])rices  ])ai(l  by  American  purchasers  having 
declined  by  several  llorins  per  half  kilogram.  In  addi- 
tion, Netherlands  ])urchasers  nuist  i)ay  less  as  they  are 
dependent  uj)on  the  (Jerman  maiket ;  moreover,  because 
of  the  increase  in  use  of  cheaper  cigars,  the  Netherlands 
cigar  industry  can  no  longer  i)ay  high  prices  for  the 
Sand  leaf.  The  trade  is  also  confronted  with  fairly 
important  su])])lies  remaining  fnmi  previous  harvests. 
One  of  the  Sumatra  com])anies  is  reported  to  be  exj)ect- 
ing  a  loss  on  its  1932  crop  to  be  marketed  in  1933. 

To  combat  the  low  ])rices  the  tobacco  companies 
are  proj)osing  further  cultivation  restrictions,  the  clos- 
ing down  of  un|)rofitable  enterprises  and  the  lowering 
of  the  cost  ])rice.  The  la  Iter  stc})  will  prove  the  most 
ditlicult,  although  unem])Iovment  in  the  Indies  mav  aid 
in  etfecting  it.  It  is  expected  that  the  snndler  subscrip- 
tions in  1933  will  increase  the  cora])etitive  spirit  and 
that  sJiould  there  be  a  good  harvest,  business  will  1)6 
l>etter  next  year.  As  to  further  future  j)ros])ects  it  is 
stated  that  the  tobacco  trade  in  The  Netherlands  is 
financially  strong;  that  it  can  take  tlie  (piantities  of- 
fered: and  that  two  [)rofitable  years  will  be  sufficient  to 
recoup  recent  losses  although  no  dividends  will  be  im- 
mediately j)ossible. 

The  cost  price  of  the  1931  Vorstenlanden  crop  is 
only  about  florins  0.30  per  half  kilogram;  losses  with 
this  cro]!  are  therel)y  less  than  in  tiie  case  of  other 
crops,  and  it,  together  with  the  1!>3»0  cro])  marketed  in 
19.*>1,  enjoyed  fair  success.  The  Ficnch  Mono|)oly,  as 
always,  paid  good  prices,  but  unfortunately  the  Ameri- 
can interests  made  no  purchases  this  year  of  Vorsten- 
landen, a  factor  reacting  unfavorably  on  the  market 
price.  The  large  (pumtities  of  Besoeki  tobacco  brought 
•  •acli  year  to  the  maiket  rec<*ived  poor  support  this  year, 
largely  b€'cause  of  the  (Jerman  crisis.  It  is  not  expected 
that  the  Besoeki  companies  will  make  much  profit  this 

(Continued  on  Page  17) 


]»rincipai  source  for  tobacco  imported  into  Italy.  The 
Cnited  States  ranks  second,  but  United  States  sales 
have  been  much  heavier  this  vear  than  thev  were  in 
1931. — (American  Consul  Homer  Brett.) 


January  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53 rd  vear 


17 


FREE  TRADE  IN  IDEAS  NOW  HURDLES  TARIFF 

WALLS 

FFICKS  liave  now  been  opened  in  New  York 
by  Amerika-Tnteressen,  Incorporated,  organ- 
ized as  the  American  unit  of  A.  G.  Fuer 
Amerika-Tnteressen,  operating  also  in  Berlin, 
Paris  and  London. 

How  the  work  of  this  cor|)oration  helps  manufac- 
turers in  this  country  to  surmount  the  tariff  barriers 
which  gridiron  the  world  is  explained  in  the  following 
statement  by  Botho  Lilienthal,  president  of  the  cor- 
poration: 

"Our  method  of  operation  is  to  make  available 
to  the  manufacturers  of  one  country,  devices,  processes 
and  patents  that  have  been  proved  successful  in  other 
countries.  For  manufacturers  who  wish  to  augment 
their  incomes  by  obtaining  business  abroad,  but  can- 
not do  so  by  exports,  we  negotiate  agreements  cover- 
ing production  and  marketing  rights.  This  is  done 
bv  issuing  licenses  on  a  rovaltv  basis  or  bv  the  out- 
right  sale  of  the  manufacturing  and  marketing  rights 
for  the  country  involved.  In  other  words,  we  are  en- 
deavoring to  replace  the  export  of  manufactured  goods 
to  some  extent  by  bringing  the  inventive  achieva»ments, 
the  engineering  skill  and  manufacturing  experience 
from  one  nation  to  the  other.  And,  fortunately,  there 
are  no  tariff  barriers  against  such  import  and  export 
of  ideas. 

**Not  only  that,  but  this  mode  of  international 
trade  helps  the  unemployment  situation  of  the  country 
into  which  we  introduce  new  ideas,  because  it  often 
o[)ens  new  lines  of  mamifacture  in  such  country  and 
is  also  of  benelit  to  the  country  from  which  we  export, 
because  of  the  financial  results  strengthening  the  gold 
reserves  in  this  count rv. 

**This  work  is  already  uiuler  way.  A  number  of 
(ierman  inventions  have  l)een  satisfactorily  placed  in 
Kngland,  and  Fnglish  developments  are  now  being 
brought  to  the  favorable  attention  of  German  indus- 
tries. Similar  negotiations  are  under  way  betweeii 
Berlin  and  Paris.  Kventually  it  is  our  plan  to  extend 
this  exchange  of  ideas  to  cover  the  advantagc^ous  place- 
ment of  the  ])roducts  of  all  countries  that  are  now 
experiencing  difficulty  in  export  trade. 

"In  order  to  start  our  American  company,  our  en- 
gineers ha\e  selected  from  over  1000  offerings,  about 
100  devices  that  seem  suitable  for  immediate  exploita- 
tion in  this  country.  These  are  in  many  fields  and 
include  such  widelv  different  lines  as  machine  tools 
and  appliances,  electrical  devices,  temperature  indi- 
cators and  recorders,  optical  instruments,  advertising 
displays,  air  conditioning  equipment,  welding  proc- 
esses, steel  house  construction,  and  household  utensils. 
These  are  but  a  beginning.  Additioiud  products  and 
ideas  will  continuously  be  brought  here  from  European 
countries  and  1  hope  to  take  many  American  develop- 
ments successfully  to  Europe." 


MORE  UNITED  LEASES  CANCELLED 

Permission  to  void  twenty-six  more  leases  of  the 
cigar  stores  which  i\w  United  Cigar  Stores  Company 
of  America  occupi<'s  was  granted  on  October  31  by 
Irwin  Kurtz,  Federal  bankruptcy  referee,  at  1.')  Park 
How,  .\ew  York  City,  in  behalf  of  the  Irving  Trust 
Company,  trustee. 

The  brok(Mi  leases  were  on  New  York  properties  at 
Tremont  Street  and  Southern  Boulevard,  the  Bronx; 
2547  and  5984  Broadway:  2iV.U  Eighth  Avenue;  492 
Lenox  Avenue;  Bowery  and  Canal  Streets;  754  Third 
Avenue,  and  793  Nostrand  Avenue,  Brooklyn.     Other 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


^!r/SYit/t\ir/»(irrs\ir7SYir 


FOR  SALE 


FOR  SALE— MODEL  L  UNIVERSAL  BUNCHING  MACHINE; 
No.  18  Strickler  Tobacco  Scrap   and  Stem  Cleaning   Machine; 
Presses;  Molds.    J.  D.  Foy,  Dothan,  Ala. 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.     Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


OLD    MANUFACTURING    FIRM    OF    HAVANA    QUALITY 
CIGARS  will  serve  orders  in  any  quantity  to  discounting  dealers, 
at  profitable  prices.    Satisfaction  guaranteed.    Address  for  particulars 
"Fair  Dealing",  Box  1168,  Tampa,  Fla. 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  meUow  and  smooth  in  charactct 
and  Impart  a  most  palatable  flavor 

rUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BHTUN.  AIOIIATIZEB.  BOX  FLAVOBS.  PASTE  SWEETENEBS 

FRIES  &  BRO.,  02  Reade  Street,  Ne>v  York 


TOBACCO  TRADE  OF  NETHERLANDS 

{Continued  from  page  16) 

yi*ai  witli  their  (  rons;  tlio  VXVA  crop  has,  however,  been 
restrict  0(1. 

In  sonio  (juartcM's  optimism  is  l)oiii^  voiced,  the 
opinion  beiiiir  that  the  coh^iial  tobaccos  have  no  com- 
petitors; that  contingent  dangers  do  not  exist;  tliat  to- 
i>acco  is  smoked  in  bad  times  as  well  as  ^ood;  that  The 
Netherlands  is  one  of  the  most  imi)ortant  tobacco 
markets  and  that  the  distribution  system  and  the  strong 
position  of  the  traders  are  all  favorable  factors.  On 
the  other  hand,  some  com])etent  persons  point  to  the 
ever-increasinij:  etTort  of  countries  to  become  self- 
sufficient  in  the  matter  of  tobacco  production.  They 
cite  (lermany's  increase  in  tariffs  on  certain  tobaccos 
and  the  lari^e  increase  in  home  culture;  Italy  with  its 
practically  sufficient  home  ]>roduction;  France  with  its 
e.\|>anded  colonial  i)roduction;  Czechoslovakia  and 
other  (H'utral  Kuropean  nations,  all  of  which  are  encour- 
ai^'ing  home  production. 


leases  were  broken  on  properties  in  Ithaca,  X.  Y. ; 
Wilkes-Barre.  Pa.;  Milwaukee;  Cincinnati;  lluntine;- 
lon,  W.  Va.,  and  Los  Angeles.  Six  leases  were  broken 
in  Boston,  two  in  Philadelphia  and  three  in  Chicago. 
The  hearing  on  leaseholds  will  lie  resumed  today. 


.";6^ 


JANUARY  15,  1933 


18 


53rd  vear 


Say  Ton  Saw  It  in  The  Tobacco  World 


Tobacco  Merchants'  Association 


January  1,  1933 


Registration  Bureau, 


341  Madison  Ave. 
NEW  YORK  CITY 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration,         (see  Note  A),  $5.00 

Search,                   (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B — If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATION 

APPRENTICE  PRODUCTION:— 46,123  (T.  M.  A.).  For  all  to- 
bacco products.  December  7,  1932.  Faber,  Coe  &  Gregg,  Inc., 
New  York,  N.  Y- 


TRANSFERS 

DOLORES:— 21,937  (U.  S.  Patent  Office).  For  cigars.  Registered 
August  3.  1920,  by  C.  B.  Henschel  Mfg.  Co.,  Milwaukee,  Wis. 
Transferred  to  Consolidated  Litho.  Corp.,  Brooklyn,  N.  Y.,  Novem- 
ber 30,  1932. 

MARLENA:— 38,542  (United  Registration  Bureau).  For  cigars, 
cigarettes,  cheroots  and  tobacco.  Registered  January  12,  1914,  by 
American  Litho.  Co.,  New  York,  N.  Y.  Through  mesne  transfers 
acquired  by  Abelardo  Menendez,  Tampa,  Fla.,  and  re-transferred 
to  Francisca  Menendez  and  Justa  Chao,  Tampa,  Fla.,  November 
18,  1932. 

MARLINA:— 36,268  (United  Registration  Bureau),  and  21,497  (To- 
bacco World).  For  cigars,  cigarettes,  cheroots  and  tobacco.  Regis- 
tered January  19,  1911,  and  January  28,  1911,  respectively,  by 
American  Litho.  Co.,  New  York,  N.  Y.  Through  mesne  transfers 
acquired  by  Abelardo  Menendez,  Tampa,  F'la.,  and  re-transferred 
to  Francisca  Menendez  and  Justa  Chao,  Tampa,  Fla.,  November 
re,  1932. 

CRESCENDO:— (Trade-Mark  Record).  For  cigars.  Registered 
July  17,  1889,  by  George  Schlegel,  New  York,  N.  Y.  Transferred 
to  Consolidated  Litho.  Corp.,  Brooklyn,  N.  Y.,  December  5,  1932. 

TALISMAN: — 2,302  (Legal  Protective  Association).  For  cigars. 
Registered  August  11,  1886,  by  Geo.  Schlegel,  New  York,  N.  Y. 
Transferred  to  E.  Popper  &  Co.,  Inc.,  New  York,  N.  Y.,  December 
12,  1932. 


STOCKS  OF  LEAF  TOBACCO.  OCTOBER  1,  1932 

TOCKS  of  leaf  tobacco  in  the  United  States 
owned  by  dealers  and  manufacturers  amounted 
to  2,095,011,000  pounds  on  October  1,  1932, 
compared  with  1,841,097,000  pounds  on  Oc- 
tober 1,  1931.  This  is  an  increase  in  total  stocks  of 
253,914,000  pounds  over  the  stocks  of  a  year  ago,  how- 
ever, the  decrease  during  the  quarterly  period  from 
July  1st  to  October  1st  this  year  was  greater  than  the 
decrease  during  1931.  From  July  1,  1932,  to  October 
1, 1932,  total  stocks  decreased  143"',727,000  pounds.  The 
decrease  during  the  same  period  of  1931  amounted  to 
only  73,622,000  pounds. 

Stocks  of  flue-cured  tobacco  on  hand  October  1. 
1932,  were  720,508,000  pounds  compared  with  739,356,- 
000  pounds  on  October  1,  1931,  a  decrease  of  18,848,000 
pounds.  During  the  third  quarter  of  1932  flue-cured 
stocks  decreased  24,699,000  pounds,  whereas,  during 
the  third  quarter  of  1931,  flue-cureci  stocks  increased 
62,604,000  pounds.  The  detailed  report  by  groups  of 
grades  shows  no  change  in  the  proportion  of  flue-cured 
tobacco  in  the  various  groups. 

Stocks  of  fire-cured  tobacco  are  reported  as  194,- 
869,000  pounds  on  October  1,  1932,  or  33,811,000 
pounds  higher  than  a  year  ago.  Virginia  fire-cured, 
Type  21,  reported  as  32,216,000  pounds,  shows  an  in- 
crease of  3,609,000  pounds  over  the  stocks  of  October 
1,  1931.  Kentucky  and  Tennessee  fire-cured.  Types  22 
and  23  combined,  show  total  stocks  on  October  1,  1932, 
of    158,506,000    pounds    compared    with    129,349,000 


pounds  on  October  1,  1931.  Stocks  of  Henderson 
Stemming,  Type  24,  amounted  to  4,147,000  pouncis  on 
October  1,  1932,  compared  with  3,102,000  pounds  a 
year  ago,  and  5,186,000  pounds  on  July  1,  1932. 

Burley  stocks  were  about  149  million  pounds 
higher  on  October  1st  than  they  were  a  year  ago.  The 
October  1,  1932,  report  shows  585,902,000  pounds  on 
hand  compared  with  436,802,000  pounds  on  hand  Oc- 
tober 1,  1931.  The  decrease  in  Burley  stocks  during 
the  third  quarter  of  1932,  was  about  the  same  as  that 
of  the  third  quarter  of  1931.  Maryland  tobacco  stocks 
continue  to  increase,  and  were  higher  on  October  1st 
than  they  have  been  for  a  number  of  years.  The  re- 
port shows  stocks  of  this  tvpe  as  30,670,000  pounds. 
On  October  1,  1931,  Maryland  stocks  were  22,109,000 
pounds. 

One-Sucker  stocks  on  October  1, 1932,  amounted  to 
33,710,000  pounds,  about  four  million  pounds  lower 
than  on  July  1,  1932,  and  slightly  higher  than  a  year 
ago.  Green  River  stocks,  reported  as  36,305,000 
pounds,  were  about  twelve  million  pounds  higher  than 
a  year  ago.  Virginia  sun-cured  stocks  were  reported 
as  3,358,000  pounds  on  October  1.  Miscellaneous 
domestic  stocks  amounted  to  2,182,000  pounds,  and 
i'oreign  grown  cigarette  tobacco  stocks  (other  than 
cigar  leaf.  Type  90)  were  reported  as  71,873,000  pounds 
on  October  1,  1932. 

October  1st  Cigar  Leaf  Tobacco  Stocks 

Stocks  of  American-grown  cigar  filler  types,  in 
eluding  Porto  Rican,  amounted  to  187,765,000  pounds 
on  October  1,  1932,  compared  wuth  154,351,000  pounds 
on  October  1,  1931,  an  increase  of  33,414,000  pounds 
over  the  holdings  of  the  previous  year.  This  increase 
is  in  Types  41,  43  and  44.  Types  42,  45  and  46  show  a 
slight  decrease.  Filler  stocks  show  a  normal  decrease 
during  the  third  quarter. 

The  cigar  binder  t>T)e  stocks  were  27,233,000 
pounds  higher  on  October  1,  1932,  than  they  were  on 
October  1,  1931.  Total  binder  tvpe  stocks  were  re- 
ported as  198,847,000  pounds  on  October  1,  1932.  The 
detailed  report  by  groups  of  grades  shows  that  of  the 
total  stocks  reported,  4,202,000  pounds  are  of  wrapper 
quality,  76,094,(X)0  pounds  are  binder,  8,890,000  pounds 
are  fillers,  and  109,478,000  pounds  are  stemming  or 
X  group  tobacco. 

Shade-grown  wrapper  stocks  were  practically  the 
same  on  October  1,  1932,  as  they  were  a  year  ago. 
Total  shade  stocks  were  reported  as  16,059,00<)  pounds, 
Type  61  totaling  10,902,000  pounds  and  Type  62  re- 
I)orte(l  as  5,157,000  pounds.  Of  the  total  reported,  11,- 
678,000  pounds  are  shown  in  the  detailed  report  in  the 
A  group,  as  being  of  actual  wrapper  quality.  Foreign 
cigar  leaf  tobacco  stocks  were  reported  as  12,963,000 
pounds  on  October  1,  1932. 


RETAIL  STORE  PROBLEBfS 

(Continued  from  page  14) 

the  licensor  or  his  agent  shall  have  the  right  to  cancel 
the  licensee's  license  or  permit  upon  the  giving  of  30 
days'  notice. 

30.  Monthly  statement  from  licensee  to  licensor. — 
On  or  Iwfore  the day  of  each  month,  the  licen- 
see shall  send  to  the  office  of  the  licensor  a  statement, 
signed  by  the  licensee,  of  all  outstanding  accounts  due 
to  the  licensee  on  the  last  day  of  the  previous  month 
from  customers  or  others  for  merchandise  bought  in 
the  licensee's  department  in  the  (name  of  store)  and 
not  fully  paid  for. 

(To  be  continued) 


LILLIAN    RLSSELL 

for 

5c 


U.  S^BOND 


CIGARS 


CIGARS 


P.  LORILLARD  COS 
2  *«'  5^ 

Cigars 

These  brands  formerly  sold 
at  5c  each  . . .  now  reduced  to 
fit  today's  purse  . . . 


automatic 

machines  offer 

A  NEW  RETAIL  OUTLET 

for 
TOBACCO  PRODUCTS 

Get  all  the  facts  now  on 
automatic  merchandizing. 

Write  for  a  sample  copy 

THE  AUTOMATIC  AGE 

2810  S.  Michigan  Avenue 
Chicago  Illinois 


N  E  W 

C  L  R  R  E  N  C  Y 

C  I  G  .\  R  S 


EatahlitheJ    IH><*> 


"BEST  OF  THE  BEST" 


2 

for 

5c 


^^^i^±^  A.  SANTAELLA  &  CO. 

Office,  1181   Broadway.  New  York  City 

FACTORIES:  Tampa  and  Key  West.  Florida 


m       n       nii"n"—^^w—o»» Ml  ■"■»!■ 


mmm 


Lk 


mnTTTTTTn 


PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   MONTH  AT  236  CHESTNUT  ST..  PHILA..  PA. 


BL;jioitim2ffiLM.vmM^^ 


After  all 
nothing  satisfies  like" 
a  good  cigar 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box  and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


/when  buying  cigars 

I       Remember  thjt   Regjrdlett  of  Price 

I  THE  BEST  CIGARS 

I  ARE    rACKED    l> 

\^         WOODEN   BOXES 


Volume  53 


THE  TOBACCO  WORLD 


Number  2 


Established  1881 

TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 

Published  on  the  Ist  and  15th  of  each  month  at  236  Chestnut  Street,  Philadelphia,  Pa. 

Entered  as  second-class  mail  matter,  December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


$2.00  a  Year 


PHILADELPHIA,  JANUARY  15,  1933 


Foreign  $3.50 


CIGARETTES  BACK  TO  $6 

iN  January  2d  the  American  'rol)aooo  Company 
and  the  K.  J.  Keynohls  'P()])aceo  Company  an- 
nounced a  reduction  in  the  wholesale  price  of 
''Camel"  ci^^arettes  and  ''Lucky  Strike"  from 
$6.85  per  thousand  to  $6  per  thousand,  and  a  similar 
reduction  was  announced  by  the  Li^'pjett  &  Myers  To- 
bacco Company  and  the  \\  Lorillard  Company  on  Jan- 
uary 3d. 

Retail  prices  on  "Camels,"  "Lucky  Strikes," 
"Old  Golds"  and  "C'hestertields"  were  correspond- 
ingly reduced  and  are  now  retailing'  at  two  packai^es 
for  twentv-tive  cents  in  the  chain  stores,  including  the 
Great  Atlantic  &  Pacitic  Tea  (\)m])any,  while  the  inde- 
pendent "cut-raters"  are  in  many  instances  selling 
these  brands  at  two  packages  for  twenty-three  cents 
and  $1.13  a  carton. 

The  reduction  in  wholesale  price  brings  it  down  to 
the  lowest  point  since  1028,  and  it  is  generally  under- 
stood that  the  reduction  was  made  in  an  etTort  to  com- 
bat the  competition  of  the  recent  ten-cent  brands  which 
are  being  marketed  by  several  of  the  smaller  cigarette 
manufacturing  concerns,  and  which  have  been  making 
considerable  headway  in  view  of  present  economic  con- 
ditions. 

When  It  comes  to  inside  knowledge  on  price  poli- 
cies of  the  tobacco  companies,  Wall  Street  apparently 
knows  more  than  some  executives  in  the  industry.  To- 
bacco shares  listed  on  the  Stock  P^xchange  were  going 
down  during  the  week  ])rior  to  January  1st  and  it  was 
widelv  reported  that  a  sharp  rocbu-tion  would  be  made 
at  the  turn  of  the  year  in  the  wholesale  price  of  ciga- 
rettes. At  that  time  an  oflicial  of  one  of  the  big  ciga- 
rette manufacturing  com])anies  was  quoted  as  deny- 
ing that  a  ])rice  cut  was  likely  or  was  beiiiir  considered. 

On  January  M,  in  an  otherwise  coh^rless  session  of 
the  stock  market,  the  tol)acco  shares  furnished  the  prin- 
cipal feature.  This  group  sokl  otT  early  on  reports 
of  the  cigarette  |)rice  reduction,  but  short  covering  on 
the  news  more  than  olTsrt  the  selling,  \yith  the  result 
that  nearly  all  tobacco  issn<-<  closed  higher. 

Statisticians  were  busily  engaged  in  computing  the 
reduced  revenue  to  manufacturers  as  a  result  of  the  cut 
in  wholesale  cigarette  prices,  and,  over  a  year,  at  the 
estimated  current  rate  of  production  of  80,000,000,000 
cigarettes  for  the  large  companies,  it  was  l)elieved 
revenue  would  l)e  reduced  by  $60,000,000.  One  author- 
ity pointed  out,  however,  that  this  decline  in  receipts 
might  l)e  offset  in  part  by  recovery  of  business  lost  to 
cheaper  brands  of  cigarettes  and  by  the  fact  that  the 
manufacturers  are  just  beginning  to  reap  l)enefits 
from  operating  and  other  economies  effected  during 
the  depression. 


R.  J.  REYNOLDS  1932  EARNINGS  AT  $33,674,800 

J.  REYNOLDS  Tobacco  Company,  one  of  the 
"big  four"  of  the  industry,  reports  net  earn- 
ings for  1932  after  all  charges,  taxes  and  de- 
preciation of  $33,074,800,  equal  to  $3.36  a  share 
on  the  combined  10,000,000  shares  of  common  and  class 
B  stocks  outstanding.  This  compares  with  net  of  $36,- 
390,817  or  $3.63  a  share  in  1931. 

The  report  disclosed  for  the  first  time  the  com- 
pany's holdings  of  its  own  stock— 585,000  shares,  ac- 
quired at  net  cost  of  $18,208,641.  The  investment,  it 
was  reported,  is  somewhat  larger  than  a  year  ago.  The 
number  of  stockholders  in  the  company  was  shown  as 
35,000  on  December  31st,  an  increase  during  the  year 
of  more  than  16  per  cent. 

The  report  of  S.  Clay  Williams,  president,  re- 
vealed that  the  year's  earnings  were  charged  with 
$4,000,000  representing  excess  of  advertising  appropri- 
ation for  1932  over  actual  expenditures.  This  will  be 
added  to  the  usual  appropriation  for  advertising  in 
1933,  he  stated. 

Reserves  shown  in  the  statement,  as  of  December 
31st,  were  $8,149,445  compared  with  $2,403,710  at  the 
end  of  1931.  Included  in  such  reserves,  in  addition  to 
the  $4,000,000  carry-over  on  advertising,  is  an  allot- 
ment to  adjust  wholesalers'  inventories  on  cigarettes 
to  the  basis  of  new  prices  announced  recently. 

"The  company  closed  the  year  in  the  strongest 
iinancial  condition  in  its  history,"  the  report  of  the 
president  said.  The  balance  sheet,  as  of  December  31st, 
showed  total  assets  of  $186,219,855  compared  with 
$176,856,000  at  the  end  of  1931.  Current  assets  were 
$144,774,153  against  $140,461,299  on  December  31, 1931, 
while  current  liabilities  of  $12,162,208  were  slightly  be- 
low those  at  the  end  of  the  previous  year.  Net  current 
assets  of  $132,611,884  were  $4,369,633  higher  than  at 
the  end  of  1931.  Cash  and  United  States  government 
securities  increased  to  $60,340,554  from  $44,474,270. 

Changing  the  form  of  its  report  somewhat  in  ac- 
cordance with  the  New  York  Stock  Exchange  program 
for  more  detailed  and  standardized  reports,  the  com- 
pany reveals  for  the  first  time  interest  and  dividends 
on  investments,  together  with  miscellaneous  income, 
amounting  to  $2,907,152.  Net  profit  from  operations 
after  all  charges  amounted  to  $40,043,763,  and  net  earn- 
ings, after  deducting  $8,284,366  for  Federal  and  state 
income  taxes  and  $991,250  for  depreciation,  obsoles- 
cence, etc.,  were  $33,674,800.  Cash  dividends  of  $30,- 
000,000  were  paid  in  1932,  and  undivided  profits  at  the 
end  of  the  year  stood  at  $65,908,141,  an  increase  of 
$3,674,800  over  1931. 

Referring  to  the  company's  inventories,  which  are 
valued  at  $76,356,770,  against  $85,780,878  at  the  end  of 
1931,  the  president's  report  states : 

(Contiimed  on  Page  16) 


53rd  vear 


THE  TOBACCO  WORLD 


January  15,  1933 


GEORGE  C.  SHERMAN  DEAD 


EORGE  C.  SHP]RMAX,  well-known  tliroui^h- 
oul  the  cigar  manufacturing  industry  as  head 
of  the  Universal  Tobacco  Machine  CVimpany, 
was  found  dead  in  the  bathroom  of  his  home 
on  Lake  Avenue,  in  Greenwich,  (^onn.,  on  January  4, 
1933.  Death  was  caused  bv  a  fractured  skull,  and  Dr. 
John  A.  Clark,  the  medical  examiner,  said  that  Afr. 
Sherman  had  apparently  become  dizzy  and  struck  his 
chin  on  the  wash  basin  as  he  fell. 

At  the  time  of  his  death  Mr.  Sherman  was  head 
of  his  own  advertising  com|)any,  George  C.  Sherman, 
Incorporated,  at  183  Madison  Avenue,  New  York  City; 
president  of  the  National  Outdooi-  Advertising  Bu- 
reau, and  a  director  of  McLean  &:  McLean,  Incorpo- 
rated. He  was  known  as  a  ])ol()  i)layer  and  was 
founder  and  honorary  president  of  the  National  In- 
door Polo  Association.  He  was  also  a  member  of  the 
Metropolitan  Club  of  New  York,  the  (Jreenwicli  Polo 
Club,  Indian  Harbor  Yacht  Club,  of  (Jreenwicli,  and 
the  Rockawav  Hunt  Club. 

He  was  born  at  Port  Henrv,  N.  Y.,  fiftv-three 
years  ago,  the  son  of  Mr.  and  Mrs.  Ahdcolm  Sherman. 

He  is  survived  by  liis  widow,  Helen  B.  Sherman; 
a  son,  George,  Jr.,  a  student  at  Yale  University,  and 
a  daughter,  Angela  M.  Sherman. 

Funeral  services  were  held  on  Saturday  morning, 
January  7,  at  9.30  A.  M.  from  his  late  residence,  and 
solemn  high  mass  of  requiem  at  St.  Mary's  Church  at 
10.15  A.  M.     Interment  was  private. 

The  Tobacco  World  joins  liis  many  friends  in  ex- 
tending sincere  sympathy  to  his  family  and  ])usiness 
associates. 


DRUG,  INC.,  MAY  SELL  BOOTS  STOCK 

According  to  authoritative  reports,  Louis  K.  Lig- 
gett, chairman  of  the  board  of  Drug,  Incorporated,  is 
now  in  London  negotiating  for  the  resale  to  British  in- 
terests of  the  controlling  interest  in  Boots  Pure  Drug 
Company,  Limited,  Great  Britain's  leading  wholesale 
and  retail  drug  business.  A  majority  of  the  shares 
were  acquired  from  the  late  Lord  Trent  by  Liggett  in 
1920  and  have  been  enormously  profitable  investment 
for  Drug,  Incorporated,  now  being  one  of  the  highest 
priced  and  most  sought  stocks  on  the  l^ondon  Stock  Ex- 
change. 

The  present  negotiations  have  not  yet  readied  the 
final  stage.  The  shares  may  be  otTered  direct  to  British 
investors  or  taken  over  ])y  a  British  financial  grou]).  A 
portion  of  Drug's  holdings  would  be  retained  and  it  is 
understood  that  Mr.  Liggett  will  remain  a  director  of 
Boots.  If  the  deal  goes  through,  the  amount  involved 
will  exceed  £5,000,000. 


PENN  TOBACCO  BUYS  ROSEDOR  COMPANY 

The  Penn  Tobacco  Company,  Wilkes-J3arre,  Pa., 
has  purchased  the  Rosedor  Cigarette  Company,  Brook- 
lyn, N.  Y.,  and  will  continue  the  manufacture  of  the 
Rosedor  brands:  ** Salome,"  ''Longfellow,"  "Men- 
thorets,"  ''Bright  Star"  and  "Winners  Crowns"  at 
160  Jay  Street,  Brooklyn,  N.  Y. 

The  Penn  Tobacco  Company  is  headed  by  John  H. 
Uhl,  as  president  and  has  always  specializeci  in  smok- 
ing and  chewing  tobaccos;  this  is  its  first  venture  into 
the  cigarette  field. 

Albert  Vuccino,  president  of  the  Rosedor  Com- 
pany since  1909  will  retire  from  business. 


DEATH  OF  J.  C.  WIDMER 

OSHPH  v.  WIDMER,  a  director  of  Liggett  & 
Myers  Tobacco  Company  and  manager  of  the 
supply  department  of  that  company,  died  on 
Januarv  3d  at  his  home  in  New  York  Citv. 

Mr.  Widmer  was  born  in  Philadelphia  September 
23, 1858.  Since  leaving  the  University  of  l\»nnsylvania, 
he  was  thereafter  continuously  engaged  in  the  tobacco 
business.  He  started  with  a  tobacco  commission  house 
in  Philadelphia,  and  then  represented  National  To- 
bacco AYorks  of  Louisville  in  Pittsburgh;  uj)on  its  pur- 
chase by  American  Tobacco  (^om])any  he  became  busi- 
ness manager  at  Louisville.  In  1901  he  came  to  New 
York  and  with  the  formation  of  Amsterdam  Supply 
Company  to  purchase  supplies  for  American  Tobacco 
C()m])anv  and  its  afhliates,  he  became  its  secretarv. 

V\)Ou  dissolution  of  American  Tobacco  Company 
in  1911  he  became  associated  with  Liggett  &  Mvers  To- 
bacco  Company  as  manager  of  its  supi)ly  department, 
and  retained  that  jmsition  up  to  the  time  of  his  death. 
He  was  made  a  director  of  Liggett  &  Mvers  in  Febru- 
ary, 1924. 

He  was  married  in  1884  to  Kate  Webb  in  Pitts- 
burgh. Mrs.  Widmer,  a  son,  (leorge  Widmer,  and  a 
grandson,  survive  him;  his  daughter,  ^liss  (jlertrude 
Widmer,  died  in  July,  1929. 

For  seven  years  he  was  member  of  the  board  and 
president  of  the  Wykag>'l  Country  Club,  New  Rochelle. 
He  In'lped  form  the  Westchester  County  (lolf  Associa- 
tion, and  was  ])resident  of  that  association  for  one  year. 
At  the  time  of  his  death  he  was  a  memlK»r  of  the  Mnu- 
hattan  Club,  New  York,  and  Hudson  River  Country 
Club,  Yonkers. 

Funeral  services  were  held  at  All  Angels  Church, 
New  York,  on  January  5,  officials  and  directors  of  Lig- 
gett &  Myers  IxMug  among  the  honorary  pallida rers. 
Interment  was  in  Kensico  Cemetery. 


SCHULTE  URGES  DEPOSIT  OF  BONDS 

In  connection  with  the  failure  of  Schulco  Com- 
pany, Incorporated,  to  provide  funds  to  pay  January  1 
coupons  on  its  6H'  per  cent,  sinking  fund  series*  A 
bonds,  David  A.  Schulte,  president  of  Schulte  Retail 
Stores  Corporation,  yesterday  issued  the  following 
statement  : 

"The  Schulco  Company,  in  letters  dated  December 
20,  1932,  to  holders  of  both  series  A  and  series  H  bonds, 
outlined  the  company's  present  situation  to  bondhold- 
ers. I  urge  all  bondholders  to  read  this  letter  care- 
fully and  to  act  i)romptly  in  depositing  their  bonds 
with  Ix^hman  Brothers  under  the  readjustment  plan 
which  calls  only  for  a  reduction  in  the  sinking  fund.  If 
the  plan  is  declared  operative  funds  will  be  provided 
to  pay  the  January  1  coupon  on  the  A  bonds  and  the 
coui)on  on  the  B  l)onds  due  April  1. 

"The  bondholders  of  the  Schulco  Comi)any  are  at 
present  in  grave  dang<'r  of  losing  a  large  ])art  of  their 
investment  as  well  as  the  interest  return  on  it.  The 
plan  in  which  the  bondhohlers  are  being  asked  to  co- 
ojXM'ate  involves  no  real  sacrificM*  on  their  part.  If  it 
is  promptly  }nit  through  the  bondholders  may  continue 
to  receive  their  interest  return  in  full  and  eventually 
be  repaid  their  investment.  Both  will  be  impossible 
without  action  such  as  proposed. 

"The  failure  of  bondholders  to  realize  the  serious- 
ness of  the  situation  is  now  delaying  a  prompt  carry- 
ing out  of  the  plan  and  immediate  response  from  hold- 
ers of  both  series  A  and  series  B  bonds  is  therefore 
vital  in  their  own  interest.'* 


January  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


Smoke  a  M^resh  cigarette 

Cameis  are  never  parched  or  toasted 

Camels  are  always  mild  because  they  are  always  fresh.  A  blend 
of  choice  Turkish  and  mellow,  sun -ripened  Domestic  tobaccos, 
they  are  never  parched  or  toasted.  Enjoy  their  mild  fragrance 
for  just  one  day,  then  leave  them — if  you  care  to. 

R.  J.  REYNOLDS  TOBACCO  COMPANY,  Winston-Salem,  N.  C 


Don't  remove  the  Gtmel 
Humidor  Pack— it  is  pro- 
tection against  perfume  and 
powder  odors,  dust  and 
germs.  Buy  Camels  by  the 
carton  for  home  or  offue. 
The  Humidor  Pack  keeps 
Camels  fresh 


Camels 


•  IMS.  K.  J.  S«nMl4«TateM»Cca«My 


53rd  year 


THE  TOBACCO  WORLD 


January  15,  1933 


BAYUK  "PHILLIES"  NOW  FIVE  CENTS 

KEDUCTION  in  the  retail  i)rice  of  the  ''Phil- 
iulelpliin  Perfeeto"    cigar    from    ten    to    five 
cents — etTective    January    1st — has    been    re- 
cently announced  by  Bayuk  Cigars,  Incorpo- 
rated. 

This  cigar— also  known  as  Bayuk  ** Phillies"  and 
''Philadelphia  Hand  Made"— has  been  one  of  the  most 
popular  brands  on  the  American  market. 

In  a  statement  issued  to  both  the  pul)lic  and  the 
trade— the  manufacturers  of  the  ''Bayuk  Philadel- 
phia Perfecto"  announce — that  this  reduction  in  price 
on  the  "Phillies"  was  made  without  sacrificing  one 
iota  of  the  value  offered  in  the  fine  quality  tobacco  and 
w^orkmanship. 

In  commenting  on  the  many  price  reductions  cur- 
rent today  in  the  cigar  industry,  Bayuk  Cigars,  In- 
corporated, issue  this  caution  to  consumers  and  deal- 
ers: 

**  Many  cigars  are  being  offered  today  at  mere 
fractions  of  their  former  selling  price.  But,  in  many 
cases,  price  reductions  were  made  l^ecause  value  at  the 
higher  price  was  not  apjiarent  to  the  smoker. 

*'This  is  not  the  case  with  the  Bayuk  'Philadel- 
phia Perfect o.'  For  many  years  it  was  the  largest 
selling  ten-cent  brand  in  the  American  market.  Mil- 
lions were  suld  during  the  past  few  months  at  10  cents. 
Millions  could  be  sold  this  year — and  next  year — at  10 
cents. 

"Bayuk  guarantees  that  this  'Philadelphia  Per- 
fecto  Cigar'  today— at  5  cents — contains  the  same  fine 
imported  Sumatra  wrapper— the  same  fine  Havana 
and  domestic  long-filler — the  same  ripe  tobacco  as 
when  millions  of  men  gladly  paid  10  cents  for  it." 


Jacob  Oxman,  Incorporated,  retail  luncheonette 
and  cigar  store,  437  Walnut  Street,  filed  a  voluntary 
I)etition  in  l)ankruptcy  here  this  week.  No  schedules 
of  liabilities  or  assets  were  filed.  Referee,  David  W. 
Amram.    A.  Jere  Creskoff,  counsel. 


Joe  Wilson,  well  known  in  this  territory  as  a  repre- 
sentative of  the  "Cortez"  factory  for  several  years,  has 
joined  the  sales  forces  of  George  Zifferblatt  &  Com- 
pany and  is  now  promoting  sales  of  the  "Habanello" 
cigar.  Next  week  Mr.  Wilson  will  go  to  Scranton, 
where  he  will  do  promotional  work  on  the  "Habanello" 
brand  in  conjunction  wath  the  Scranton  Tobacco  Com- 
pany, "Habanello"  distributors  for  that  territory. 


<( 


TWENTY  GRAND"  IN  PHILADELPHIA 


UE    Axton    Fisher    Tohacco  Company,  Louis- 
ville, Ky.,  has  announced  that  their  "Twenty 
Grand"  ten-cent  cigarette  production  has  now 
reached  the  point  where  it  is  possible  to  sup- 
ply jobbers  in  the  State  of  Pennsylvania. 

In  June  of  last  year  the  first  announcement  to  job- 
bers was  made  in  a  few  States,  on  "Twenty  Grand" 
cigarettes,  and  since  that  time  other  States  have  been 
"opened  up"  as  production  facilities  permitted. 

The  Axton  Fisher  Tobacco  Company,  was  aware 
that  they  had  produced  an  exceptionallv  fine  cigarette 
in  "Twenty  Grand,"  but  they  did  not'realize  that  in 
a  short  space  of  time,  it  would  become,  by  far,  the  first 
seller  in  the  territories  opened.  But,  such  a  thing  did 
happen,  and  before  they  were  prepared  for  it,  demand 
exceeded  their  jjroduction  facilities. 

Since  August  the  factory  has  been  running  on 
twenty-four-hour  production,  and  after  using  all  the 
space  on  the  floor  formerly  used  for  cigarette  manu- 
facturing, they  are  now  using  the  entire  second  floor 
of  the  factory  for  the  same  purpose,  and  with  the 
instalhition  of  the  most  up-to-date  machinery,  it  is  re- 
ported that  their  production  is  now  up  to  approxi- 
mately 35,000,000  cigarettes  a  day. 

The  trade  has  l)een  anxiously  awaiting  the  arrival 
of  their  first  shi])ments  of  "Twenty  Grand"  on  ac- 
count of  their  phenomental  success  in  the  other  States 
where  they  have  been   introduced. 


Larus  &  Brothers,  Richmond,  Virginia,  manufac- 
turers of  the  "Edgeworth"  l)rand  of  smoking  tobacco, 
has  been  working  in  this  territory  during  the  past  week 
on  their  "Domino"  cigarette,  retailing  at  twenty  for 
ten  cents,  with  good  results. 


Yahn  &  McDonnell  Cigars,  617  Chestnut  Street, 
distributors  of  high-grade  cigars  and  tobacco  prod- 
ucts, report  an  excellent  sale  on  their  private  brand 
of  smoking  tobacco,  "D.  &  M.  No.  1,"  and  also  on 
**Briggs"  smoking  tobacco,  a  Lorillard  product. 


Clarence  Thompson,  manager  of  the  Hotel  Belle- 
vue-Stratford  cigar  stand  is  featuring  a  particularly 
attractive  display  of  John  Wagner  &  Sons'  brands, 
including  "Eden,"  "Don  Sebastian,"  "Wagners," 
' '  Garcia  y  Vega, "  "  Monticello, ' '  etc.  This  stand  also 
reports  a  highly  successful  year  in  1932. 


January  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


Anume 


/f>^P^ 


and  we'd  like 

to  talk  with  you 

about  it 


AXl  races  of  people  since  the  beginning  of 
tunct  so  far  as  t^ve  have  been  able  to  read, 
have  had  some  kind  of  a  pipe  and  have 
smoked  something — whether  they  caUed 
U  tohacco  or  what  noL 

A  ND  since  smoking  a  pipe  is  so  different 
JbX  from  smoking  a  cigar  or  cigarette, 
we  made  a  most  painstaking,  scientific 
Btudy  in  an  effort  to  make,  if  we  could, 
a  tobacco  which  was  suited  to  pipes. 

We  found  out,  first,  that  there  was  a 
kind  of  tobacco  that  grew  in  the  Blue  Grass  sec- 
tion of  Kentucky  called  White  Burley,  and  that 
there  was  a  certain  kind  of  this  tobacco  which 
was  between  the  tobacco  used  for  cigarettes  and 
the  tobacco  used  for  chewing  tobacco.  It  is  this 
tobacco  which  is  best  for  pipes. 

We  found  out  that  Mr.  J.  N.  Wellman,  many 
years  ago,  made  a  pipe  tobacco  which  was  very 
popular.  But  it  was  never  advertised  and  after 
he  passed  away  nothing  more  was  heard  about  it. 
We  acquired  this  Wellman  Method  and  that  is 
what  we  use  in  making  Granger. 

Next  was  the  cuL  We  knew  that  fine  tobacco 
burnt  hot  because  it  burnt  so  fast.    You  could 


hardly  hold  your  pipe  in  your  hand,  it  got  so 
hot  at  times.  So  remembering  how  folks  used  to 
"whittle"  their  tobacco  we  cut  GRANGER  just 
like  "whittle"  tobacco — "Rough  Cut."  It  smokes 
cooler,  lasts  longer  and  never  gums  the  pipe. 

So  far,  so  good.  Now  we  wanted  to  sell  this 
tobacco  for  10c.  Good  tobacco — right  process — 
cut  right.  So  we  put  Granger  in  a  sensible  soft 
foil  pouch  instead  of  an  expensive  package,  know- 
ing that  a  man  can't  smoke  the  package. 

GRANGER  has  not  been  on  sale  very  long, 
but  it  has  become  a  popular  smoke.  And  we 
have  yet  to  know  of  a  man  who  started  to  smoke 
it,  who  didn't  keep  on.  Folks  seem  to  like  it. 


jTcofe^  rfvCC^JiAAK/wojccQ  Co: 


8 


53rd  year 


THE  TOBACCO  WORLD 


January  15,  1933 


DR.  KLEIN  TO  SURVEY  UNITED  BUSINESS 

R.  JULIUS  KLEIN,  Assistant  Secretary  of 
Commerce,  will  conduct  a  survey  of  the  mer- 
cliandisine:  business  of  United  Cigar  Stores  and 
its  subsidiary,  Whelan  Drug  Company,  Incor- 
porated, with  the  objective  of  making  recommendations 
of  benefit  to  Irving  Trust  Company,  trustee  in  bank- 
ruptcy to  both  companies,  it  was  announced  by  Cravat li, 
De  Gersdorlf,  Swaine  &  Wood,  counsel  for  Irving 
Trust.  Recommendations  made  by  Dr.  Klein  will  re- 
ceive consideration  by  the  trustee  in  continuing  the  bus- 
iness of  the  cigar  and  drug  chains  and  in  developing  the 
policy  of  reorganization. 

The  trust  company  was  authorized  to  employ  Dr. 
Klein  in  an  order  issued  by  Federal  Referee  Irwin 
Kurtz  last  Saturday.  The  order  provides  for  his  em- 
ployment at  a  salary  of  $7500  for  the  first  month  as  well 
as  expenses  incurred  with  approval  of  the  court,  with 
further  salary  payments  to  be  determined  later  by  the 
court.  It  is  indicated  that  preparation  of  the  report 
will  require  several  months. 

In  the  petition  of  Irving  Trust  Company  asking 
permission  to  employ  Dr.  Klein,  attention  was  called  to 
his  service  with  the  Department  of  Commerce  since 
1920,  first  as  director  of  the  Bureau  of  Foreign  and 
Domestic  Commerce,  and  subsequently  as  Assistant 
Secretary  of  Commerce. 

*'The  petitioner  is  advised,  *'  the  petition  said, 
*'that  Dr.  Klein  is  one  of  the  outstanding  experts  on 
general  business  and  commercial  problems  in  the  coun- 
try and  is  a  recognized  authority  on  merchandising  and 
similar  matters."  The  petition  added  that  under  the 
supervision  of  Dr.  Klein,  the  Commerce  Department 
had  at  one  time  conducted  a  survey  of  the  retail  drug 
business  of  the  country. 

Total  sales  of  United  Cigar  Stores  in  1931 
amounted  to  $63,163,000,  while  sales  of  Whelan  Drug 
Company,  Incorporated,  now  known  as  Retail  Chemists 
Corporation,  were  $19,000,000  in  the  same  year. 

United  Cigar  Stores  is  the  principal  cr'editor  of  the 
Uhelan  Company,  according  to  the  petition,  which 
states  that  *4t  is  to  the  interests  of  the  creditors"  to 
continue  the  business  pending  an  opportunity  to  dis- 
pose of  such  business  as  a  going  concern  ''either  in  con- 
nection with  a  reorganization  or  in  the  liquidation  of 
the  estate." 

The  trustee,  it  is  stated,  does  not  intend  the  survey 
to  be  a  **mere  review  of  the  situation,"  but  rather  that 
it  should  deal  in  recommendations  regarding  the  kind 
of  products  to  be  sold,  the  demands  of  markets  in  vari- 
ous sections  of  the  country,  purchasing  agreements  with 
manufacturers  and  wholesale  dealers,  and  sales  prob- 
lems, including  problems  presented  by  present  de- 
pressed business  conditions  and  comix^ition. 

HAVANA  DRUG  STORES  ARE  DRUG  STORES 

In  Havana,  Cuba,  drug  stores  must  confine  them- 
selves to  the  sale  of  pharmaceutical  products,  hygienic 
and  orthopedic  articles,  apparatus  for  application  of 
sciences  and  stationery  supplies,  according  to  a  recent 
decree  of  the  Department  of  Health  there. 

The  practice  of  selling  notions,  candies,  toys,  books 
and  merchandise  not  kindred  to  drugs  indulged  in  by 
many  of  the  drug  stores  aroused  the  disapproval  of  the 
department  and  brought  about  the  issuance  of  this 
order.  A  petition  for  a  150-day  period  in  which  to  liq- 
uidate such  stocks  on  hand  was  denied. 

"^^^  P<?nalties  for  violation  of  the  order  range  from 
$5  to  $10  fine  and  confiscation  of  articles  for  the  first 
and  second  offenses  and  permanent  closing  of  store  for 
a  third  offense. 


Iff 


MANNING  TO  DISTRIBUTE  "BRIGGS 

HE  P.  Lorillard  Company  announced  last  week 
that  the  Joseph  P.  Manning  Company,  Bos- 
ton, have  been  appointed  distributors  of  their 
/'Briggs"  smoking  brand  for  that  territory. 

This  IS  in  line  with  their  policy  of  selecting  dis- 
tributors for  ^^Briggs"  who  are  active  in  promoting 
business  along  constructive  lines  and  who  take  into 
consideration  the  welfare  of  the  retail  dealers  as  well 
as  their  own  interest. 

*'Briggs"  tobacco  has  been  placed  with  selected 
retailers  in  several  of  the  larger  cities  and  early  in  the 
New  Year  they  will  be  prepared  to  extend  distribution 
to  other  jobbing  points. 

The  success  accorded  "Briggs"  in  all  markets  that 
they  have  offered  it  has  been  highly  gratifying  to  the 
company.  Christmas  business  on  the  $1.50  pound  kegs 
of  *'Briggs"  was  much  greater  than  anticipated  by 
their  distributors  or  the  retail  trade,  and  a  great  many 
last-minute  rush  orders  were  received. 

Efforts  to  promote  wholesome  trade  conditions  on 
*'Briggs"  will  continue  on  all  markets  where  it  is 
offered  for  sale.  Retail  dealers  in  the  markets  where 
it  has  already  been  sold  have  given  their  wholehearted 
and  enthusiastic  co-operation. 

The  success  of  *'Briggs"  has  been  due  in  large 
measure  to  the  keen  interest  retail  dealers  have  taken 
in  promoting  it.  and  it  is  a  well  established  fact  that 
it  IS  seldom  that  a  product  gets  such  widespread  en- 
dorsement of  the  retail  trade  as  "Briggs"  has  enjoyed. 

This  fact  is  prized  very  highly  by  the  P.  Lorillard 
Company  and  they  have  pledged  their  utmost  endeav- 
ors to  continue  to  merit  this  good  will. 


CIGAR  STORES  PROPERTY  AT  AUCTION 

Twelve  parcels  of  land  and  the  buihlings  on  them, 
formerly  held  by  Cigar  Stores  Realty  Hokling  (Com- 
pany, subsidiary  of  United  Cigar  Stores  Company,  now 
in  bankruptcy,  have  been  sold  at  auction  before  Federal 
Keferee  Irwin  Kurtz. 

Three  other  plots  were  not  bid  on  and  will  be  of- 
fered again  with  other  land  by  the  trustee  in  bank- 
ruptcy, the  Irving  Trust  Company.  Most  of  the  plots 
sold  were  purchased  by  mortgage  holders  or  bv  others 
who  bought  subject  to  mortgages  and  liens,  and  as  a  re- 
sult the  iirice  in  most  cases  was  regarded  as  purely  nom- 
inal. 

Properties  sold,  the  mortgage,  purchaser  and  price, 
included: 

Southeast  corner  First  Street  and  Fourth  Avenue, 
Mount  Vernon,  X.  Y.,  $45,(XM)  mortgage,  bought  by  Sid- 
ney J.  Wallman,  Mount  Vernon,  for  $2200. 

Northeast  corner  of  North  Queen  and  East  ( )range 
Streets,  Lancaster,  Pa.,  $70,000  mortgage,  sold  for  $100 
to  Leonard  Marx. 

Southeast  corner  Eighth  and  Cumberland  Streets 
Lebanon,  Pa.,  $85,000  mortgage,  sold  to  Adolph  Bang- 
ser  for  James  R.  Roller,  of  Lebanon. 

Southwest  corner  of  Pennsylvania  avenue  and 
Stanwyn  Street,  Pittsburgh,  Pa.,  $300,000  mortgage, 
sold  to  Maurice  B.  Collins,  of  Pittsburgh,  for  $50. 


PEOPLES  DRUG  SALES 

Peoples  Drug  Stores,  Incorporated,  report  sales 
tor  December  of  $1,712,360  as  compared  with  $1,778,- 
834,  a  decrease  of  3.7  per  cent.,  for  December,  1931 
For  1932,  sales  totaled  $16,199,066  as  compared  with 
$17,469,012  for  1931,  a  decrease  of  7.2  per  cent. 


January  15,  1933 


THE  TOBACCO  WORLD 


53rd  year 


THIS  NEW  BIGGER  PACKAGE 


IS  ANOTHER  BIG 
REASON  WHY 
THEY'RE  BUYING 

TARGET 


THE  new  larger  Target  Package 
is  a  real  bargain.  You  sell  it  for 
the  same  price,  a  dime.  And  you're 
sure  to  sell  more  because  you're  of- 
fering customers  4  fine  cigarettes 
for  a  cent,  and  that  can't  be  beat 
even  in  these  days  of  bargains! 

There's  real  money  in  Target 
Tobacco  and  the  Target  Roller. 
It's  modem  merchandise  that  has 
caught  public  taste  and  fancy. 
Every  dealer  who  wants  business 
should  check  his  stock  of  Target 
now. 

BROWN  bk  WILLIAMSON  TOBACCO  CORP. 
XX>UISVILXA.  KENTUCKY 


Brown  St  Williamson  products  have  been  designed  to  bring  you  the  most  profit  in  all  lines 

and  prices.   New  products  are  added  to  fit  the  times.  Old  established  products  are  exploited 

by  strong  advertising.  Are  you  getting  your  share  of  profit  from  these  live,  selling  items — Sir 

Walter  Raleigh  Smoking  Tobacco,  Raleigh  Cigarettes,  Golden  Grain, 

Wingi  Cigarettes  and  Bugler  Tobacco? 


'I 


10 


53rd  year 


THE  TOBACCO  WORLD 


Januarv  15,  1933 

«  7 


THE  TOBACCO  BUSINESS— PAST  AND  FUTURE 

HARLKS  DUSHKIXl),  counsel  ami  managing 

diroctor  of  tho  To])aeco  Merchants  Association 

of    the    United    States,    issued    the    following 

timely  statement,  witli  tlio  advent  of  the  New 

Year,  on  the  tobacco  business  in  the  outgoing  and  the 

incoming  year : 

"Reduced  incomes — not  to  mention  total  unem- 
ployment of  millions  of  our  country's  wage-earners — 
have  taken  their  toll  during  the  past  year  from  the 
tobacco  business  as  they  have  from  every  other  indus- 
try. Nevertheless,  with  due  regard  to  existing  condi- 
tions, it  cannot  ho  gainsaid  that  the  industry,  as  a  whole, 
has  lield  up  remarkalily  well  in  comparison  with  most 
others. 

"In  examining  the  returns  presented  lierein  for 
the  year  ending  December  1,  19.S2,  we  must  bear  in  mind 
that  our  industry  has  merely  followed  the  general  trend 
of  present  conditions,  i.  e.,  the  more  expeubive  forms  of 
our  products  have  sutYered  th<'  most. 

"Manufactured  tol)acco,  the  cheapest  form,  has  de- 
clined only  to  the  extent  of  about  4  per  cent.,  and  in 
view  of  the  increased  internal  revenue  from  the  tax  on 
cigarette  papers,  it  seems  quite  evident  that  scmie  types 
of  this  branch,  particularly  those  suitable  for  'roll-your- 
own,'  have  undoubtedly  been  in  greater  demand  than 
previously. 

"Cigarettes,  the  next  in  line  from  a  price  stand- 
point, have  shown  a  decline  of  9.8  ])er  cent,  which,  in 
large  measure,  has  very  likely  been  absorl>ed,  if  not 
exceeded,  by  the  increased  dernand  for  'roll-your-own' 
mentioned  above. 

"Cigars,  which  relatively  are  classed  as  th<>  most 
expensive  product  of  the  tobacco  family,  have  sutTered 
the  greatest— a  little  over  1()  ptn-  cent.;  while  (Mass  A, 
composed  of  cigars  selling  for  T)  cents  and  less — in  line 
with  the  general  trend  noted— has  declined  onlv  to  the 
extent  of  about  5%  per  cent.  Unfortunately,  however, 
the  full  effect  of  the  existing  economic  conditions  has 
been  felt  in  the  Class  C  and  higher  priced  goods. 

"Thus  while  the  records  for  the  year  19:>2  clearly 
show  that,  due  to  vanishing  incomes  and  forced  econ- 
omy, there  has  been  much  switching  from  one  tvj^e  or 
form  of  tobacco  to  another,  the  tobacco  industrv  as  a 
whole  has  evidently  lost  little  or  none  of  its  jirestige, 
its  popularity  or  its  following,  despite  this  uuDaralleied 
world-wide  panic  now  entering  the  fourth  year  of  its 
ravaging  cycle  but  which,  let  us  hojK',  is  reaching  its 
end. 

"With  the  betterment  of  conditions  and  the  return 
of  purchasing  power,  we  may,  therefore,  well  anticipate 
that  our  industry  will  again  resume  its  normal  march 
of  progress,  not  alone  recovering  such  markets  as  have 
been  temporarily  diminished,  but  coming  back,  as  it  did 
after  all  previous  panics,  with  greater  prosperitv  than 
ever  before. 

"For  years  a  former  govenmient  actuary,  now 
deceased,  whose  rei)utation  in  his  field  was  second  to 
none,  looked  upon  our  industry  as  one  of  the  best  ba- 
rometers of  general  conditions;  we  have  everv  confi- 
dence that  it  will  remain  so  and  will  be  among  the  first 
to  record  better  conditions. 

"Hysteria  has  ] massed.  We  have  a  job  on  our 
hands,  it  is  true,  ])ut  timk,  the  great  healer,' is  at  work. 

"The  tide  is  bound  to  come  in — surely  no  one  con- 
templates that  this  progressive  nation  will*  Ih'  unable  to 
find  the  solution  to  its  problems  or  that  its  great  cap- 
tains of  industry  and  finance  will  fail  in  the  future  to 
excel  their  achievements  in  the  past. 

"The  processes  of  adjustment  have  alwavs  been 
painful  and  we  are  apt  to  be  impatient,  but  if  past 


WISCONSIN  TOBACCO  LOWEST  IN  78  YEARS 

CCOKDING  to  recent  advices  from  Madison, 
Wis.,  the  lowest  tobacco  prices  since  the  indus- 
try was  started  in  AVisconsin  seventy-eight 
years  ago,  were  offered  there  on  December  23d, 
although  the  planting  was  held  to  nearly  half  the  record 
acreage.    The  price  was  around  five  cents  a  pound. 

While  the  growing  of  tobacco  is  commonly  associ- 
ated in  the  average  man's  mind  with  Kentucky,  North 
Carolina  and  other  Southern  States,  Wisconsin's  rela- 
tively frigid  climate  has  produced  for  generations  a 
large  portion  of  the  country's  cigar  binder  tobacco, 
sharing  that  field  with  Connecticut. 

Wisconsin  is  the  most  northern  State  to  grow  to- 
])acco  commercially,  but  the  "weed"  is  virtually  always 
the  State's  second  leading  cash  crop.  Recently  much 
cigarette  tol)acco  has  been  grown  in  Ontario.  Canada, 
an(l,  in  pioneer  days,  farmers  in  northern  States  grew 
their  own  su])ply  in  the  garden. 

Three  Connecticut  Yankees — Brothers  Ralph  and 
( )rin  l*omeroy  and  Cousin  Chester — are  generally  cred- 
ited with  growing  the  first  tobacco  in  Wisconsin.'  They 
came  by  wagon  from  the  Miami  Valley  of  Ohio  about 
IH.")!)  and  settled  in  Hock  County.  Ralph  grew  his  first 
crop  seven  or  eight  miles  south  of  Madison  in  1854, 
while  Chester's  first  cro])  was  harvested  in  1857  near 
Kdgerton  on  a  plot  of  ground  which  has  produced  to- 
bacco each  year  since. 

A  son  of  Ralph  Pomeroy,  William  T.  Pomeroy,  has 
ii'mained  close  to  his  father's  original  tobacco  field  for 
the  last  fifty  years,  breeding  the  Comstock  Spanish  seed 
tobacco  which  is  grown  almost  exclusively  in  Wisconsin. 
From  the  small  beginnings  of  the  Pomeroy  families, 
the  tobacco  industry  in  Wisconsin  grew  to  a  record 
acreage  of  48,(M)()  in'l918,  most  of  it  in  Dane  and  Ver- 
non  Counties  in  Southern  Wisconsin.  Low  prices  in 
recent  years  ])ulled  the  19.S2  acreage  down  to  28,000,  the 
lowest  of  the  century. 

In  18()()  the  crop  lirought  13.9  cents  and  in  1870  it 
was  quoted  at  lf;.2.  At  the  turn  of  the  century  the 
Wisconsin  tobacco  farmer  got  7  cents  a  pound,  but  the 
])oom  war  days  of  1918  gave  him  22  cents,  wlien  r)2,400,- 
000  pounds  were  produced  to  bring  a  farm  value  of 
J?ii:?,72S,0()().  This  year  the  estimate  is  3(),000,(K)0 
I'ounds,  wortlj  less  than  $2,(KK),000. 

(bice  a])out  fJO  j)er  cent,  of  the  Wisconsin  tobacco 
was  sold  for  cigar  binder,  ])ut  now  oidy  half  that  amount 
is  marketed  for  that  purpose  and  70*i)er  cent,  goes  for 
package  tobacco. 

Xo  farmers  depend  on  tobacco  for  a  livelihood  in 
Wisconsin,  but  raise  the  crop  as  a  side  line,  mostly  with 
dairying. 


NOVEMBER  TOBACCO  EXPORTS  UP 

The  Bureau  of  Agricultural  Economics  at  Wash- 
ington, reports  that  unmanufactured  to))acco  exports 
from  tliis  country  in  Xovem])er,  1932,  were  144  per 
ci'nt.  of  pre-war  volume. 


<'X|»erience  is  any  guich',  we  arc  perhaps  closer  to  a 
definite  upturn  than  anyone  realizes. 

"Let  us  therefore  <'nter  upon  the  New  Year  with 
the  fullest  measure  of  confidence,  knowing  that  success- 
ful H'sults  are  still  well  within  reach  of  those  who, 
undaunted  by  unfavorable  conditions,  seek  diligently 
and  courageously  to  fulfill  the  demand  for  goods  and 
services;  and  that  in  the  case  of  the  tobacco  industry 
the  inherent  desire  and  need  for  its  products  is  prob- 
ably greater  today  than  it  has  ever  been  in  the  history 
of  the  country." 


BAYUK  BULLETIN 


VOLUiME  I 


JANUARY      1933 


NUMBER  1 


PHULOFAX 

(The  Retailer^s  Friend) 

SAYS 

Yes,  I'm  Editx)r  of 
this  Bayuk  Bulletin 
but,  by  gad,  you  other 
fellows  out  there  on 
the  firing  line,  you  job- 
bers, you  jobber  sales- 
men, you  retailers, 
have  got  to  get  busy 
and  help  edit  it.  Send  in 
your  items  of  interest. 

Buying  cheap  merchandise  to  save 
money  is  like  stopping  a  clock  to  save 
time.  o 

Hey,  you  retailers:  Didja  pull  some 
good  selling  stunts  on  Christmas 
cigars  this  year?  Make  a  note  of 
them  and  use  again  next  year.  Don't 
trust  to  memory.  Ideas  are  worth 
their  weight  in  gold. 

—  o  — 

Answer  to  D.  A.  S.  You  say  you 
"are  with  a  competitive  manufac- 
turer" but  would  like  to  suggest  some- 
thing to  me.  Go  ahead,  old  boy  .  .  . 
this  is  an  open  forum  for  everybody 
in  the  cigar  business. 

—  o  — 

You  jobbers  who  have  carried  over 
a  little  stock  of  Christmas  packings 
of  cigars,  what  are  you  going  to  do? 
Don't  wait  to  take  action  .  .  .  l/40ths 
can  be  sold  after  Christmas.  .  .  .  Take 
off  the  Christmas  wrapping  and  get 
some  of  your  live-wire  dealers  to  use 
them  to  build  year  round  box  business. 

—  o  — 

If  a  smoker  came  into  your  retail 
store  and  laid  down  a  quarter  and 
said  "Give  me  a  couple  of  Blank  5c 
cigars," — what  would  you  do?  Give 
him  two  cigars,  ring  up  10c  and  give 
him  15c  change?  Wrong,  Watson, 
wrong— try  to  sell  him  a  Five  Pack 
and  grab  his  quarter. 

—  o  — 

Don't  fight  your  competitor  .  .  . 
compete  with  him. 

—  o  — 

Good  cigars  are  the  most  economi- 
cal form  of  pleasure. 

—  o  — 

An  industry  is  only  as  good  as  the 
product  that  industry  turns  out  .  .  . 
a  pleasing,  acceptable  product  means 
a  growing,  profitable  industry. 

—  o  — 

Boosters  of  an  industry  must  work 
with  their  hearts  as  well  as  with  their 
heads.  ^ 

Who  is  the  most  important  factor 
in  any  industry?  The  manufacturer, 
^II^. Jobber  or  the  dealer?  Answer: 
Uhjch  is  the  most  important  leg  of  a 
three-legged  stool? 

—  o  — 

Fellow  .salesman — are  you  dissatis- 
fied with  your  present  job?  Do  you 
know  who'll  help  you  earn  a  better 
one?     Look  in  the  mirror. 

—  o  — 

Phil  M.  Phulofax,  D.  B.  I.  wants  to 
do  his  doggoncdest  to  do  his  share  to 
increase  the  sale  of  cigars  ...  the 
cigars  he  sells  himself  or  anyone  else's 
good  cigars.  He  wants  recruits  to 
join  the  C.  B.  A.  Will  you  enlist? 
Phil  means  YOU,  too! 


Don't  clutter  your  case  with  ^long  Bhot8'\  Put  the  favorites  to  the  fore. 

WISE  DEALERS  BACK 
THE  FAVORITES 

and  let  the  long  shots  and  also  rans 
take  care  of  themselves 


c^^c:^^' 


D.  B.  I. 

*A,»„cinU^  iriffc  RA>1TK  CIGARS  Inc.,  Phila. 
d^phia  ~  Makmra  of  fukm  c^ara  ^mtm  1897 


If  you've  ever  followed  the 
ponies,  you  know  that  the  smart 
professionals  put  their  dough  on 
the  favorites — horses  with  a 
record  of  performance  back  of 
them.  It's  the  rank  amateur 
who  dreams  of  cleaning  up  a 
fortune  on  the  long  shots. 

It's  a  good  deal  the  same  way 
in  the  cigar  business. 

You  know  that  sixty,  seventy, 
eighty  per  cent,  of  the  calls  are 
for  a  few  well-known  brands. 
And  that's  where  the  money  is. 

Of  course,  once  in  a  while,  a 
clever  salesman  may  put  some- 
thing over  on  you.  There  are 
fellows  who  can  sell  earmuffs  in 
Africa. 

One  of  these  spellbinders  may 
load  you  up  with  a  gaudy  line  of 
unknown  brands  that  promise 
an  unbelievably  long  profit.    But 


L 


WHAT  DO  YOU  KNOW? 

What's  new  in  the  cigar  busi- 
ness ?  What  do  you  know  that  will 
interest  other  jobbers,  dealers  and 
their  salesmen?  Send  it  in.  The 
BAYUK  BULLETIN  is  looking  for 
news  and  will  pay  well  for  it.  Send 
us  the  facts.  We'll  supply  the 
"literary  style."  Address  Phil  M. 
Phulofax,  Bayuk  Cigars  Inc.,  9th 
St.  &  Columbia  Ave.,  Phila.,  Pa. 


— you  don't  get  the  profit  until 
you've  sold  the  cigars.  And 
that's  where  the  catch  comes  in. 
All  the  profit  you'll  ever  get  out 
of  those  cigars  you  can  put  in 
your  eye. 

The  probabilities  are  you  will 
finally  close  them  out  at  a  loss. 
Meantime  you  clutter  up  your 
showcase  with  cigars  nobody 
wants,  and  hurt  the  sale  of  your 
big-money  lines. 

The  customer  looking  for  one 
of  the  favorites,  can't  find  it  for 
the  crowd  of  long  shots  and  also 
rans.  Suppose  he  does  take  a 
chance  on  one  of  the  "un- 
knowns" instead  of  buying  a 
handful  of  his  pet  smokes. 

What  does  that  get  you? 
Probably  a  black  mark  for  steer- 
ing a  good  customer  up  against 
a  bad  bet. 

The  shrewdest  man  makes 
mistakes.  But  he  doesn't  make 
it  twice  in  the  same  place.  If 
you  get  stung  on  a  slow-selling 
brand,  there's  no  reason  why 
you  should  make  the  error  of 
giving  it  case  room. 

Keep  your  valuable  case-and- 
window  space  for  the  favorites 
— the  brands  with  the  quick 
turnover  and  the  volume  profits. 


BAYUK  OFFERS 

$5.00  FOR  GOOD 

SALES  IDEAS 

In  the  interest  of  our  friends, 
the  cigar  jobbers,  retailers  and 
their  salesmen,  we  propose  to 
make  the  "Bayuk  Bulletin"  a 
clearing  house  for  ideas  that 
have  brought  home  the  bacon. 

If  John  Smith  of  Kalamazoo 
has  found  a  way  to  sell  more 
cigars  to  "Kalamazooans'' 
there's  no  reason  why  the  same 
thing  can't  be  worked  by  John 
Jones  on  the  good  folks  out  w 
Walla  Walla.  The  more  ideas 
we  pass  on  to  one  another,  the 
more  we'll  all  know,  and  the 
more  cigars  we'll  all  sell. 

If  there's  anything  the  cigar 
business  and  every  other  busi- 
ness needs  today,  it's  real  co- 
operation among  friendly  com- 
petitors in  the  interests  of  a 
bigger,  better  business  for  all 
concerned. 

So  here's  the  plan.  If  you 
have  a  good  sales  idea  send  it  to 
us.  For  every  idea  we  accept 
for  publication  we  will  pay  five 
dollars.  And  with  the  idea  we'll 
publish  a  photograph  of  the 
man  submitting  it,  so  that 
everybody  will  have  a  chance  to 
see  what  a  really  brainy  cigar 
jobber,  dealer  or  salesman  looks 
like. 

Now,  Philadelphia  postmen 
have  strong  backs.  So  don't  be 
afraid  to  mail  us  a  flock  of  ideas. 
If  yours  are  accepted,  we  pay 
five  dollars  for  each,  whether  we 
buy  one  or  a  dozen.  But  don't 
send  your  photograph  until  we 
ask  for  it.  Because  this  is  a 
brain  (not  a  beauty)  contest. 

The  next  issue  of  the  Bayuk 
Bulletin  will  be  going  to  press 
pretty  soon.  Let's  see  who  will 
be  the  first  idea  hound  to  break 
into  print. 


HERE'S  A  JOLLY 
CONTEST 

Who  is  the  tallest  cigar  sales- 
man in  the  U.  S.  A.?  Who  is  the 
shortest?  Who  is  the  fattest  ? 
Who  is  the  skinniest?  Who  is 
the  oldest  and  who  is  the  young- 
est? Damifiknow.  Do  you? 
Let's  have  the  facts  and  the 
photographs.  We'll  run  them  in 
the  "Bayuk  Bulletin." 


BAYUK     BRANDS     BUILD    BUSINESS 

Bayuk  Philadelphia  Perfecto 
Havana  Ribbon 
Mapacuba 

Charles  Thomson 

Prince   Hamlet 


12 


53rd  year 


THE  TOBACCO  WORLD 


Jamiarv  15,  1933 


RETAIL  STORE  PROBLEMS 


So  many  persons  are  unaivare  of  the  many  aids  to 
hnsiness  which  have  been  carefully  prepared  by  the 
United  States  Government,  and  so  many  of  those  who 
are  aware  of  these  facilities  fail  to  talie  advantage  of 
them,  that  we  are  publishing  the  following  studies  as 
an  aid  to  the  retailer, — Editor,  ■    j   a    * 

{This  Study  prepared  in  the  the  United  States 
Department  of  Commerce,  Domestic  Commerce  Divi- 
sion, by  a  special  staff  under  the  supervision  of  Law- 
rence A.  Hansen.) 


DEPARTMENT  LEASING  IN  RETAIL  STORES 

License  Agreement 

(Continued  from  previous  Issue) 

This  statement  shall  show  the  date  of  the  sale,  the 
merchandise  sold,  to  whom  sold,  the  address  of  the  cus- 
tomer, the  total  amount  of  the  sale,  the  total  amount 
paid  to  date,  the  total  balance  due,  and  the  date  when 

due. 

31.  Conferences  with  licensor  s  officers. — Un 

of  each  week  at  (time)  there  will  be  held  at  the  office 
of  the  licensor,  or  such  other  place  as  may  be  desis:- 
nated,  a  meetins?  of  the  officers  of  the  licensor  with  the 
licensee,  at  which  matters  with  rehition  to  the  oper- 
ation of  the  store  will  be  discussed,  and  at  which  the 
licensor  will  seek  the  wishes  of  the  licensee  with  re- 
gard to  such  matters  as  arise  from  time  to  time.  The 
licensor  shall  not  hQ  required  in  any  case  to  follow^ 
the  wish  of  the  licensee  with  regard  to  such  matters 
.go  expressed  unless  it  deems  it  to  be  the  l^est  inter- 
ests of  the  (name  of  store)  to  do  so. 

Department  Leasing  as  an  Economic  Expedient 

In  types  of  stores  having  many  departments  the 
practice  of  sub-leasing  sections  has  developed  beyond 
the  stage  where  it  may  be  considered  as  a  device  used 
by  a  few  store  owners  merely  to  supply  a  temporary 
lack  which  lessened  their  opportunities  for  personal 
profit.  Department-store  organizations  naturally  take 
the  lead  in  the  leasing  of  store  sections,  and  some  de- 
partment-store proprietors  claim  that  they  can  make 
more  money  by  leasing,  whereas  other  retailers,  simi- 
larly situated,  are  equally  positive  that  they  profit 
more  by  not  leasing.  This  indicates,  broadly  speaking, 
that  both  the  motive  and  the  justification  for  leasing 
should  be  considered  apart  from  the  controversial  ques- 
tion of  its  value  to  the  store  as  an  immediate  money- 
making  or  money-saving  expedient. 

SER\^CE  TO  THE   PuBLIC 

Any  business  enterprise,  in  order  to  continue,  must 
give  as  good  or  better  service  to  the  public  than  can 
be  contributed  by  any  other  agency  which  suggests 
itself  as  a  substitute  for  meeting  the  same  economic 
need.  Though  the  public  knows  little  or  nothing  about 
the  leasing  system,  nevertheless  it  is  unwittingly  the 
judge  which  determines  the  real  status  of  a  leased  de- 
partment. 

This  fact  is  recognized  by  many  lessors,  for  a 
number  expressed,  in  varied  phraseology,  the  thought 
that  they  approved  of  leasing  w^hen  justified  by  the 
desire  of  the  store  management  to  have  a  complete  line 
which  will  serve  the  local  public's  convenience.    Can 


it  be  said,  then,  that  those  department  stores  which 
do  not  lease  fail  to  serve  the  public  satisfactorily?  On 
the  contrary,  in  most  cases  they  are  prosperous  stores 
whose  flourishing  business  indicates  that,  though  they 
have  passed  beyond  or  around  the  necessity  for  leas- 
ini,',  they  are  meeting  with  the  approval  and  patronage 
of  their  respective  communities.  The  store  managers 
who  operate  all  their  departments  believe  that  they 
constitute  the  best  judge  of  good  service,  because  they 
are  in  a  position  to  know  from  day  to  day  exactly  what 
service  is  being  given  and  can  more  accurately  meas- 
ure the  public's  appreciation. 

It  is  frankly  acknowledged  within  the  retail  trade 
that  when  the  desire  to  lease  is  brought  about  by  lack 
of  skill,  on  the  part  of  the  owner,  to  carry  on  his  main 
business,  or  lack  of  capital  to  make  the  proper  invest- 
ment, this  is  an  indication  of  overexpansion ;  also  that 
leasing  as  a  general  solution  under  such  circumstances 
is  not  in  accordance  with  best  retail  practice  nor  cal- 
culated to  render  the  most  efficient  retail  service  to 
the  public. 

The  foregoing  statement  leaves  for  consideration 
those  sections  which  are  so  specialized  as  to  give  rise 
to  the  claim  that  the  average  department  store  man- 
ager is  not  qualified  to  operate  them  without  loss. 
Competition  is  the  answer  to  why  such  departments 
exist  in  department  stores;  each  retailer  is  anxious 
that  his  store  should  be  as  attractive  as  any  other  store 
of  the  same  type.  But  back  of  this  means  of  meeting 
competition  is  the  idea  of  public  service  and  the  gen- 
eral belief  among  managers  that  the  public  wants  to 
find  these  sections  in  a  department  store. 

This  belief,  however,  is  in  conflict  with  the  often 
repeated  statement,  **  There  is  not  sufficient  patronage 
in  these  sections,  as  a  rule,  to  warrant  employing  capa- 
ble managers."  Such  a  statement  may  be  regarded 
as  an  implication,  at  least,  that  the  local  majority  is 
not  looking  for  that  particular  service  in  that  partic- 
ular store. 

AVhether  or  not  patronage  is  a  fair  measure  of 
public  need  of  service,  it  would  seem  that  the  mere 
leasing  of  unprofitable  sections  does  not  solve  the  gen- 
eral problem.  If  the  type  of  service  with  which  the 
store  is  unfamiliar  is  not  salable  in  department  stores, 
or  in  whatever  type  store  the  unsatisfactory  section  is 
located,  the  lessee  who  accepts  the  burden  is  possibly 
[jhicing  his  special  skill  where  it  is  not  in  the  greatest 
demand. 

Eliminating  the  question  as  to  what  departments 
logically  belong  in  various  types  of  stores,  and  specu- 
lation as  to  what  effect,  if  any,  combinations  of  depart- 
ment stores  in  the  future  may  have  on  the  problems 
of  specialization,  the  economic  status  of  department 
leasing  (as  related  to  present-day  methods  of  dis- 
tribution) is  fairly  well  covered  by  the  following  sum- 
marization of  authoritative  opinion:  From  the  view- 
point of  best  retail  practice,  leasing,  as  a  general  thing, 
is  not  a  proper  remedy  to  apply  to  unprofitable  sec- 
tions, but  leasing  may  be  justifiable  when  the  depart- 
ment leased  represents  a  line  of  business  essentially 
different  from  the  main  business  and  when,  by  leas- 
ing, the  store  can  more  economically  provide  special- 
ized talent  which  can  best  serve  the  public. 

{Continued  on  Page  14) 


January  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


13 


Come  to  Tampa 

January  31st  to  February   11th,   1933 

OPEN  HOUSE 


TO  THE 


CIGAR  TRADE  OF  AMERICA 


INDUSTRIAL  EXHIBIT. 

The  Cigar  Industry  of  Tampa  has  prepared 
an  elaborate  and  complete  display  of  our 
Industry  occupying  10,000  square  feet  at 
the  South  Florida  Fair. 

MEET  THE  BOYS. 

The  ^lanufaclurors — those  whose  hearts 
are  wrapped  up  in  the  provision  to  you  of 
the  World's  finest  cigars — ^want  to  wel- 
come you  to  their  factories. 

MAKE  THIS  YOUR  VACATION. 

Bring  the  wife  and  children.  Give  your- 
self, give  them  a  taste  of  June  in  February. 
Tampa's  climate  is  ideal.  Plenty  of  fish- 
ing, bathing,  golf,  tennis,  and  all  other 
sports.    Hotel  rates  are  unusually  low. 

GOLF  TOURNAMENT. 

Bring  along  your  clubs.  An  open  Golf 
Touniament  open  to  all;  no  entry  fees,  with 
real  prizes.  Everyone  has  a  chance  in  this 
tournament.  Come  along  you  duffers  that 
shoot  over  100. 


GASPARILLA  CARNIVAL. 

Night  parade  with  brilliantly  lighted  floats, 
elaborately  decorated;  probably  one  of  the 
finest  spectacles  of  this  hemisphere.  You 
must  see  it. 

SHRINE  CEREMONIES. 

'Nuf  sed. 

SPECIAL  RAILROAD  RATES. 

Low  excursion  rates  with  lots  of  time  for 
stop-overs.  You  have  wanted  to  come  to 
Tampa.    Why  not  this  golden  opportunity! 

THE  CIGAR  INDUSTRY  OF  TAMPA. 

A.  L.  Cuesta,  Jr.  Chmn. 
Fred  J.  Davis,  Jr.,  Vice-Chmn. 
Mariano  Alvarez. 
Manuel  Perez. 
E.  W.  Berriman. 
Ed.  Mandell. 


THE  FOLLOWING  CIGAR  MANUFACTURERS  OF  TAMPA  WHO  ARE  PARTICIPATING  IN 

THIS  EXPOSITION  PERSONALLY  INVITE  YOU. 

Arango  &  Arango  Morgan  Cigar  Co. 

Jose  Arango  &  Co.  J-  ^-  ^^^'^^^^  ^^^^^  ^^• 

Berriman  Bros.  A.  Santaella  &  Co. 

M.  Bustillo  &  Merriam  Schwab,  Davis  &  Co. 

Cuesta  Eey  &  Co.  Corral-Wodiska  &  Co. 

Jose  Escalante  &  Co.  Havatampa  Cigar  Co. 

Garcia  &  Vega  Wengler  &  Mandell 

Perfecto  Garcia  &  Bros.  Victor  Diaz  &  Co. 

Marcelino  Perez  &  Co.  Salvador  Rodriquez  &  Co. 

Preferred  Ilabana  Tobacco  Co.  Gradiaz-Annis  &  Co. 


14 


53rd  year 


THE  TOBACCO  AVORLD 


January  15,  1933 


RETAIL  STORE  PROBLEMS 

(Continued  from  page  12) 
Conclusion 

An  effort  has  been  mado  to  present  a  clear  con- 
spectus coverinir  the  sul)ject  of  department  leasing, 
a])out  wliich  there  has  been  so  little  pul)lished.  This 
bulletin  includes  onlv  a  few  of  the  many  examples  which 
illustrate  the  fact  that  after  considerable  experiment- 
inir  it  has  often  been  discovered  that  the  leased  de- 
paTtment  could  have  ])een  ojierated  by  the  store  man- 
agement with  greater  satisfaction  to  the  custom^er  and 
with  more  ])rolit  to  the  retailer. 

Either  first  or  last  there  must  be  realized  the  ne- 
cessity for  a  diagnosis  which  will  reveal  the  cause  for 
weakness  in  any  section:  and  the  testimony  of  the  ma- 
jority, coupled* with  an  understanding  of  tlie  difficul- 
ties confronting  both  the  lessor  and  lessee,  will  tend  to 
disprove  the  theory  that  leasing  can  be  counted  upon 
as  l>oing  the  easiest  way  to  take  care  of  an  unsatis- 
factory department.  Where  thorough  analysis  comes 
first.  Teasing  is  more  often  reserved  as  a  remedy  to  be 
employed  only  in  exce])tional  cases,  and  waste  through 
unprofitable  experimentation  is  eliminated. 

A  resume  of  contributions  from  sources  previ- 
ously named  leads  to  the  conclusion  thai  when 
*' Greater  service  to  the  public"  becomes  the  unanimous 
reply  to  ''Why  lease,"  there  will  l>e  fewer  and  l)etter 
leased  de])artments,  more  successful  retailers,  and  in- 
creased ai)])reciation  by  the  i)ublic  of  the  retail  store 
as  an  institution  for  service. 


VEHICULAR  TRAFFIC  CONGESTION  AND 
RETAIL  BUSINESS 

Summary 

The  prol)lem  of  traflic  is  today  one  of  tlie  most  im- 
portant as  well  as  one  of  the  most  serious  of  problems 
confronting  city  governments;  and  with  traffic  condi- 
tions most  acute  in  business  districts,  ther<'  is  no  group 
of  persons  more  concerned  in  tlie  i)roblem  than  retail 
business  men. 

Traffic  Problem  in  Retail  Business 

The  present  survey  is  based  ui)on  more  than  loOO 
expressions  of  o]>inion  from  representative'  merehants 
having  direct  contact  with  the  t rathe  problem  in  com- 
munities of  ditl'erent  size  throughout  the  country. 
Most  of  these  merchants  have  re]>orted  that  their  busi- 
ness is  interfered  witli  because  of  traflic  conditions. 
The  extent  to  which  this  interference  exists  indicates 
that  it  varies  from  1  to  20  per  cent. 

The  primary  cause  of  the  tiaftic  |)roblem  is  con- 
gestion of  vehicular  traffic.  Those  factors  which  mer- 
chants have  reported  to  be  most  res])onsible  for  this 
condition  in  retail  areas,  and  ranking  in  the  order 
named,  are  (1)  faulty  traffic  regulations,  (2)  lack  of 
parkinir  facilities,  {?>)  narrow  streets,  and  (4)  the 
street  car.  These  four  factors  may  or  may  not  1h^  the 
chief  forces  concerned  at  all  or  even  one  location. 
However,  thev  are  significant  ih  so  far  ns  one  or  more 
of  them  is  thought  to  be  a  basic  caus<'  in  every  in- 
stance of  vehicular  traihc  congestion.  The  siirvi'v  fur- 
ther brought  out  the  imint  that  these  factors  are  <piite 
as  real  and  are  proportionately  as  serious  in  the 
smaller  communities  as  in  metropolitan  centers. 

The  Automobile  in  the  Traffic  Problem 

The  vehicle  which  is  most  involved  in  this  wide- 
spread condition  of  congestion  is  the  automobile.  The 
automobile  has  been  said  to  be  the  greatest  develop- 
ment of  twenty  years,  l)oth  economically  and  socially. 


In  most  localities  it  is  now  increasing  in  numbers  at  a 
greater  rate  than  population.  Because  of  this  great 
l)rogress  it  has  been  difficult  to  keep  pace  with  its  de- 
velopment. It  has  outgrown  even  our  most  modern 
cities  and  now  it  is  making  sudden  demands  of  retail 
establishments  wholly  out  of  proportion  to  present  fa- 
cilities. 

Something  of  the  extent  of  this  demand  on  busi- 
ness has  been  indicated  in  the  ])resent  survey  in  auto- 
mobile i)atronage  reported  ])y  merchants.  INIore  than 
.jO  ])er  cent,  of  total  store  patronage  was  reported  as 
coming  in  automobiles  by  i:>  per  cent,  of  an  unselected 
group  of  120  stores  in  the  (iroup  1  cities;  by  1()  j^er 
cent,  of  an  unselected  group  of  124  stores  in  the  (Jroui) 
11  cities;  bv  30  per  cent,  of  an  unselected  grou])  of  240 
stores  in  the  Orou])  III  cities;  and  by  4J)  i)er  cent,  of 
an  unselected  group  of  480  stores  in  the  Group  IV 
cities.  While  the  amount  of  store  ])atronage  using 
automobiles  was  reported  as  greater  in  the  smaller 
cities  and  communities,  it  does  not  follow  that  auto- 
mobile ownershi])  in  those  places  is  greater.  Hatlier, 
it  is  indicated  that  those  i)ersons  owning  automobiles 
in  the  smaller  communities  use  them  for  shopi)ing  jmr- 
poses  to  a  greater  degree  than  those  persons  owning 
automobiles  in  the  larger  communities.  Recent  sta- 
stistics  show  that  the  number  of  automobiles  per  cji])- 
ita  is  greater  in  smaller  cities  and  rural  communities 
than  in  metro])olitan  centers.  The  above  estimates 
hel])  to  coniirm  that  statement. 

Effects  of  Vehicular  Traffic  Congestion 
In  tliose  shopping  areas  where  vehicular  traffic 
congestion  exists,  instances  have  been  re])orted  showing 
that  marks  distinguishable  as  danger,  lost  time,  incon- 
venience, and  anxiety  are  making  them.selves  evident 
on  the  buying  public.  In  those  same  areas,  marks 
which  take  the  form  of  diverted  business,  lost  business, 
and  increased  cost  of  merchandise  are  found  to  be  com- 
iiiLT  into  existence. 

Relief  Measures  for  Merchant's  "Front  Door" 
The    merchant's    "front"    or    customer-entrance 
door  is  an  important  traffic  contact  point,  and  two  re- 
lief measures  have  here  been  put  into  use  by  merchants 
and  others. 

One  measure  consists  of  providing  sufficient  curb 
footage  for  those  customers  who  desire  to  Ih'  dis- 
charged at  the  entrance  (chaulTeur-driven  and  other 
patronage  not  self-driven).  This  course  is  necessarily 
dependent  ui)on  the  amount  of  curb  footage  actually 
in  existence  at  the  contact  ]>oint. 

The  second  relief  measure  consists  of  i)roviding 
sufficient  day  storage  space  foi'  those  customers  who 
desire  to  park  their  cars.  In  most  localities  it  is  im- 
possible for  .streets  to  take  <  aic  of  all  of  tiiese  cars.  The 
average  shopping  tim<*  in  most  cities  throughout  tin' 
country,  a>  revealed  in  the  present  survey,  is  less  than 
half  ail  hour,  and  parking  time  regulations  at  most 
business  locations  provi«le  tor  a  parking-time  privilege 
of  one  hour.  Kven  traffic  regulations  which  permit 
such  a  rapid  street  turnover  as  this  have  failed  to  ac- 
commodate* tile  demand.  Further  inadecpiacy  of  park- 
ing time  regulations  to  meet  the  entire  jiroblem  is  found 
in  the  fact  that  outside  of  tlie  increasingly  great  num- 
ber of  automobiles  wholly  out  of  jiroportion  to  the 
average  merchant's  curb  footagis  a  large  proportion 
(if  this  automobile  patronage  has  built  up  shopping 
peak  periods.  Limit<'d  parking  space  is,  therefore,  not 
oidy  in  demand  l)y  an  increased  number,  but  frequently 
at  the  same  periods  of  the  <lay.  A  l>etter  distribution 
of  shopping,  which  in  most  cities  means  *'shop  early,'* 

(Continued  on  Page  18) 


January  15,  1933 


THE  TOBACCO  WORLD 


53rd  year 


15 


Upon  the  Stability  of  An  Organization  Depends  the 
QuaHty  of  Its  Product  and  the  Service  Rendered 

The  prosperity  or  poverty  of  a  nation  depends,  after  all, 
not  upon  laws  but  upon  the  ability  of  its  commerce  and  in- 
dustry to  maintain  its  markets  and  thus  sustain  employment. 

The  stability  of  any  business  is  founded  upon  a  definite 
standard  of  quality  and  the  utmost  in  service. 

The  stability  of  AUTOKRAFT  BOX  CORPORATION  guar- 
antees  to  its  customers  an  unvarying  quality  in  the  new  im- 
proved AUTOKRAFT  cigar  box  and  a  maximum  of  service. 


Phi  la.,  Pa, 
Hanover,  Pa, 
Cincinnati,  Ohio 


AUTOKRAFT  BOX  CORPORATION       n^^   ^   ni 

i^nicago,  III. 
LIMA     Ohio  Detroit,  Mich. 

A  NatioivWide  Service  Wheeling,  W.  Va, 


LIGGETT  &  MYERS  PROMOTES  ANDREWS 
lOGETT   &   MYEK8    Tobacco   Company   an- 
nounces the  election  of  J.  W.  Andrews  as  a 
vice-president  of  the  company. 

Mr.  Andrews  has  been  with  the  company  since  its 
organization,  and  in  common  with  other  Liggett  & 
Mvers'  executives,  has  had  tliorou^'h  training  in  the 
tobacco  l)usiness.  His  early  work  was  witii  l^utler  & 
Boescher,  to})acco  manufacturers  in  Kichmond,  Va. 
During  his  long  connection  with  Liggett  &  Myers  To- 
Imcco  Company,  he  has  had  vxi^'rieuce  in  every  depart- 
ment and  phase  of  the  company's  business,  interrupted 
during  the  war  by  a  mission  to  Russia  for  the  American 
Ked  Cross.  Thereafter  he  spent  a  i)eriod  in  China  and 
in  the  Philippines  in  connection  with  Liggett  &  Myers' 
l)usiness.  His  broad  and  general  knowledge  of  all 
phases  of  the  tobacco  business,  leaf  manufacture, 
linancing,  selling,  advertising,  and  his  exceptional  ex- 
«'cutive  ability,  peculiarly  tit  him  for  the  duties  of  his 
new  position. 

Mr.  C.  B.  Arthur  has  been  elected  a  director  of  the 
company,  in  charge  of  its  imrehasiiig  (lei)artment. 

Mr.  Ben  Carroll,  who  has  been  auditor  of  the  com- 
pany for  a  numlwr  of  years,  has  Ir'cu  promoted- to  the 
position  of  treasurer. 

Mr.  B.  J.  Sanders,  who  has  been  assistant  auditor, 
has  been  made  auditor. 

Mr.  H.  E.  White  and  Mr.  C.  W,  Wilson  have  been 
appointed  assistant  auditors. 

The  officers  of  the  company  are  now  as  follows: 
President,  C.  W.  Toms ;  vice-presidents,  J.  W.  Andrews, 
W.  I).  Carmichael,  W.  W.  Flowers,  E.  H.  Thurston, 
C.  W.  Whitaker;  secretary,  E.  T.  Noland;  treasurer, 
Ben  Carroll. 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION  ^ftjf^ 

OF  UNITED  STATES  ""^Ujft^ 

JESSE  A.  BLOCH,  Wheeling.  W.  V« i:  •^**'1*°' 

aiARLES  J.  EISENLOHR.  Philadelphia.   Pa ..Ex-Preaident 

JULIUS  LICHTENSTEIN.  New  York,  N.  Y Vice-Pre.idenI 

WILLIAM  BEST,  New  York,  N.  Y Chairman  Executiye  Comnaittee 

MAJ.  GEORGE  W.  HILL,  New  York,  N.  Y X?"^'*"!?*"* 

GEORGE  H.  HUMMELL,  New  York.  N.  Y X?"«'"!l*"! 

H.  H.  SHELTON,  Washington,  D.  C X'"'n      Jj     ! 

WILLIAM  T.   REED.  Richmond.  Va y,'"'„      -j*   . 

HARVEY  L.  HIRST.  Philadelphia,  Pa Vice-Pretident 

ASA  LEMLEIN.   New  York.  N.   Y •• :••■•••»,• .••^Jf""'" 

CHARLES  DUSHKIND.  New  York,  N.  Y Counsel  and  Managing  Director 

Headquarters,  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING,  Cincinnati,  Ohio  i;:"  S'"-^*"! 

CHAS.  B.  WITTROCK,  Cincinnati,  Ohio  Vice-President 

GEO.  S.  ENGEL,  Covington,  Ky Treaaurer 

WM.  S.  GOLDENBURG,  Cincinnati,  Ohio  Secretary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H.  DUYS,  New  York  City  u:-';;"  -S'^-i*"! 

MILTON  RANCK,  Lancaster,   Pa ■■^"*^  Xf"o'"-J*". 

D    EMIL  KLEIN,  New  York  City   Second  Vice-Pretident 

LEE  SAMUELS,  New  York  City   Secretary-Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.   MARTIN.   Newark.   N.   J i-    '  IVr' ■   -El^-J*!!! 

ALBERT  FREEMAN.  New  York,  N.  Y -First  Vice-President 

II  Ve5  M.  MOSS.  Trenton.  N.  J Second  Vice-President 

ABE  BROWN.  180  Gruminan  Ave..  Newark.  N.  J Secretary-Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS*  BOARD  OF 

TRADE 

ASA    LEMLEIN    vi;;"R!IideS! 

SAMUEL  WASSERMAN  Vice-Preaidenl 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 

DISTRIBUTORS 

C    A    JUST,  St.  Louis.  Mo V/' -S^'-J*"! 

E.  AsiuRY  DAVIS.   Baltimore    Md ViceJ^SdeS 

E.  W.  HARRIS.   Indianapolis.  Ind     v^!*?«;  deS 

JONATHAN  VIPOND.  Scranton.  Pa. ^       Tr!!.,Jl2l 

GEO.  B.   SCRAMBLING.  Cleveland.  Ohio   ll!*!!^!! 

MAX  JAOOBOWITZ.  S4  Montgomery  St.,  Jersey  City,  N.  J .S»ecret«ry 


16 


53rd  year 


THE  TOBACCO  WORLD 


January  15,  1933 


R.  J.  REYNOLDS  EARNINGS 

{Continued  from  Page  3) 

*' Inventories  of  leaf  tobacco,  while  considerably 
lower  in  total  book  value  at  the  close  of  the  preceding 
year,  actually  represent  a  larger  amount  of  tobaccos  on 
hand  and  are  exceptionally  well  balanced  from  the 
standpoint  of  quality  and  srrade,  fully  meeting  the  com- 
pany's exacting  requirements." 

The  part  wliich  tobacco  companies  play  in  provid- 
ing revenues  for  government  was  referred  to  in  the 
president's  letter.  "There  has  never  been  any  reduc- 
tion from  the  war-peak  of  Federal  taxes  on  to])acco  and 
cigarettes"  he  said,  "and  your  company  continues  to 
play  an  important  part  in  jn-oviding  revenues  for  gov- 
ernment. To  say  nothing  of  substantial  i)ayments  on 
account  of  property  taxes.  Federal  income  taxes,  state 
taxes  and  other  local  taxes,  the  Federal  excise  tax  of 
$3  a  1000  on  cigarettes  represents  more  than  56  per 
<?ent.  of  our  net  selling  price  on  our  principal  brand. 
When  translated  in  terms  of  retail  prices  on  the  basis 
of  those  now  prevailing,  this  tax  of  six  cents  a  package 
of  twenty  cigarettes  is  almost  one-half  of  the  retail 
price,  leaving  the  other  half  to  cover  all  our  costs  and 
profits  and  all  of  the  expenses  and  profits  of  the  whole- 
salers and  the  retailers.  Certainly  whenever  govern- 
mental revenues  will  permit  it,  the  matter  of  relief  from 
such  high  taxes  on  the  profits  of  our  industry  should 
have  consideration  at  the  hands  of  taxing  authorities." 


Trade  Notes 


Abe  Caro,  of  A.  Santaella  &  Company,  was  in  town 
last  w^eek  visiting  Yahn  &  McDonnell  Cigars,  local  dis- 
tributors of  the  "Optimo"  brand. 


Hal  Dean,  manager  of  the  Bee  Hive  stand  in  "Wil- 
mington, Delaware,  was  a  visitor  last  week  at  John 
Wagner  &  Sons,  and  reports  a  highly  satisfactory  year. 


W.  A.  Yochem,  of  Los  Angeles,  is  representing 
George  ZifTerblatt  &  Company,  on  the  Pacific  coast  and 
the  "Habanello"  cigar  is  making  a  good  showing  in 
that  territory. 


I.  B.  White,  manager  of  the  cigar  (le])artment  of 
John  Wagner  &  Sons,  made  a  trip  to  Atlantic  City  last 
week  accompanied  by  Ben  Lumley,  and  found  condi- 
tions among  the  hotel  stands  very  good. 


E.  A.  Kline,  manufacturer  of  the  "Medalist"  cigar, 
was  a  visitor  last  week  at  Yahn  &  McDonnell  Cigars. 
The  "Medalist"  brand  is  enjoying  a  good  sale  in  this 
territorv. 


A.  I.  Downer  has  joined  the  sales  force  of  Baynk 
Cigars,  Incorporated,  as  of  January  2d,  and  will  even- 
tually act  as  territorial  manager  in  a  southwestern  dis- 
trict. 


Demand  for  the  ** Corona"  brand  continues  to  far 
exceed  the  supply  available,  according  to  reports  from 
Yahn  &  McDonnell,  local  distril)utors  t)f  the  brand, 
in  spite  of  the  anticipated  lull  following  the  holiday 
period. 


DIMINISHING  RETURN 

PERATION  of  a  familiar  economic  law  is  per- 
haps responsible  for  the  fact  that  in  1931  con- 
sumption of  cigarettes  in  the  United  States 
showed  a  decline  for  the  first  time  since  1900. 
Legislators  have  imi)()sed  tax  after  tax  on  cigarettes, 
api)arently  in  the  belief  that  as  a  means  of  raising  rev- 
enue this  was  practically  inexhaustible.  The  hidc.r,  a 
].ublication  of  the  New  York  Trust  Company,  attributes 
the  falling  off  in  consumption  to  resentment  of  con- 
sumers against  taxes  imposed  by  States. 

Inasmuch  as  tobacco  is  excelled  only  by  the  income 
lax  as  a  source  of  revenue  for  the  Federal  (lovernment, 
this  decline  is  of  importance.  When  consumption  of 
cigarettes  declines,  consum])tion  of  leaf  tobacco  also 
declines.  Thus  growers  of  one  of  the  most  important 
of  American  money  crops  are  directly  affected. 

The  total  out])nt  of  cigarettes  in  1901  amounted  to 
*\'J77,070,1()7.  Each  vear  thereafter  showed  an  increase 
until  the  i)eak  was  reached  in  V.VM)  with  rj:5,810,000,00(). 
In  19:n  the  output  of  standard  cigarettes  amounted  to 
li:^,,449,049,000.  The  Inflex  says  that  in  addition  to  the 
heavy  Federal  tax  of  six  cents  on  each  ])ackage  of 
twenty,  fourteen  States  levy  taxes  on  cigarettes.  In 
these  States  the  decline  in  consumi)ti()n  has  l)een  ])ar- 
ticularly  ai)])arent.  Average  consum])ti(ni  in  Iowa, 
Kansas,  Utah  and  the  Dakotas  amounted  to  VM.'.)  |)er 
ca])ita  as  compared  with  97.').  1  per  capita  for  the  entire 
I'nited  States.  A  smoker  who  consumes  an  average  of 
twenty  cigarettes  a  day  ]>ays  j|J*21.9()  a  year  to  the  Fed- 
eral Troasurv;  wlien  a  State  tax  of  live  c(Mits  a  ])ackage 
is  added,  this  consumer  ])ays  a  total  of  $40.1.)  a  year 
in  cigarette  taxes. 

It  is  necessary,  says  the  Index,  for  companies  man- 
ufacturing cigarettes  on  a  large  scale  to  keep  their  mar- 
gin of  |)rofit  on  each  jiackage  reasonably  low.  Large- 
scale  production  necessitates  the  use  of  large  sums  of 
money  to  buy  the  stocks  of  leaf  tobacco.  So  far  as 
jjublic  revenue  is  concerned,  the  point  of  diminishing 
r<'turn  seems  to  have  ])een  readied.  If  tax(»s  become  so 
high  that  many  persons  will  feel  they  would  rather  roll 
iheir  owni  cigarettes  than  ])ay  for  manufactured  ones, 
lejrislation  will  have  substantially  defeated  its  own  ])ur- 
poses.  It  is  not  easy  to  get  this  into  the  heads  of  law- 
makers who  seem  to  think  it  is  always  easier  to  incr4'ase 
public  revenue  than  to  cut  exjHMises. — Thr  Sew  Yttrk 
Sun. 


All  Baynk  salesmen  are  back  in  their  respective 
territories  after  a  visit  to  headquarters  for  the  annual 
sales  meeting,  and,  at  the  present  rate  the  orders  are 
coming  in  to  the  factory,  will  establish  a  record  show- 
ing for  Januarv  sales. 


James  Heaney,  American  Cigar  Company  re])re- 
.sentative,  was  in  town  last  week  working  through  Yalin 
&  McDonnell  Cigars  on  "Antonio  y  Cleopatra"  with 
good  results.  The  "Antonio  y  Cleopatra"  l)rand  has 
been  holding  its  market  particularly  well  here. 


Benjamin  Lumley,  representing  the  "Garcia  y 
Vega"  brand,  also  the  *'Dulce"  and  "Verdi"  brands, 
was  in  towm  last  w-eek  covering  the  trade  and  found  the 
retail  stands  in  excellent  condition  follow^ing  the  close 
of  the  holiday  season  and  obtained  some  nice  orders  for 
his  brands. 


January  li3,  19.'^3 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


17 


TOBACCO  TAXES  25.59',;   OF  U.  S.  REVENUE 

IIK  AXXCAL  KKPORT  of  the  Commissioner 
of  Internal  Kevenue  for  the  fiscal  year  ended 
June  30,  1932,  rec<'ntly  released,  states  that  col- 
lections from  tobacco  taxes  amounted  to 
$398,578,()18.5(;  for  the  year,  a  decrease  of  $4r3,(j97,- 
884.0(),  or  10.29  per  cent.,  com})ared  with  the  previous 
year. 

Tobacco  taxes  collected  represent  25.5!)  per  cent,  of 
tlie  total  internal  revenue  collected  in  1932,  compared 
with  18.30  per  cent,  for  the  previous  year. 

The  taxes  on  small  cigarettes,  the  j)rincipal  source 
of  tlie  tobacco  tax  collections,  amounted  to  $317,533,- 
080.02,  a  decrease  of  j|;41,:'.S2, 107.82,  or  11.53  per  cent., 
compared  with  the  i)revious  year,  and  represents  79.6() 
j)er  cent,  of  the  total  tobacco  collections  during  1932, 
as  compared  with  80.78  per  cent,  for  the  previous  year. 

Princii)al  decreases  in  collections  from  the  taxes  on 
the  other  classes  of  mamifactures  were  $3,817,787.84  on 
large  cigars,  $340,78().28  on  manufactured  tobacco,  and 
$344,104.47  on  snuiT.  The  collect i(uis  of  taxes  on  ciga- 
rette jiajiers  jind  tul)es  am(»unted  to  $1,()45,241.!>5  and 
$55,200.90,  increases  of  $207,241.98  and  $51,434.40,  re- 
s|)ectively,  compared  with  the  previous  year. 

The  number  of  cigar  factories  in  business  on  Jan- 
uary 1,  1931,  was  0195,  and  tlie  number  in  l)usiness  on 
January  1,  193)2,  was  5982,  a  decrease  of  213  factories. 
The  number  of  factories  ])roducing  manufactured  to- 
bacco decreased  18  in  the  same  period,  and  the  number 
of  cigarette  factories  decreased  4.  Bonded  cigar  fac- 
tories also  show  a  decline  of  1  for  the  same  period. 


TENNESSEE  TOBACCO  PRICES 

The  liighest  average  price  paid  for  hurley  tobacco 
on  the  Morristown,  Tenn.,  market  this  season  was  re- 
ported on  January  7th,  when  230,020  pounds  brought 
an  average  of  $18  a  hundred. 

Tobacco  on  the  (Ireenville,  Tenn.,  market,  on  Jan- 
uary 0,  sold  at  an  average  of  $10  a  hundred  i)ounds  for 
475,(M)0  ])ounds,  according  to  an  estimate  ])y  J.  S.  Ber- 
nard, who  announced  that  7,(H)0,000  pounds  had  been 
sold  this  season  on  that  market. 


GENERAL  CIGAR  DIVIDEND 

Directors  of  the  (Jeneral  Cigar  Company,  Incorpo 
rated,  (h'clarr'd  the  r<'gular  ijuarterly  dividend  of  $1  a 
share  on  its  common  stock  and  $1.75  a  share  on  its  pre- 
ferred stock,  last  week. 

Tlie  common  dividend  is  payable  Feliruary  1st  to 
stock  of  record  January  10  and  the  preferred  disburse- 
ment is  |)avable  March  1st  to  stock  of  record  Febru- 
arv  20th. 


BLOCH  BROTHERS  DIVIDEND 

Bloch  Brothers  Tobacco  Comj)any  at  their  direc- 
tors' meeting  on  January  5lh,  took  no  action  on  the 
February  15th  dividend  on  the  $25  par  value  conmion 
stock.  The  last  payment  was  371  li  cents  made  (»n  No- 
vember 15. 


WALGREEN  COMPANY  SALES 

Walgreen  Company  reports  December  sales  of 
$4,102,827  as  compared*  wit I'l  $4,0O(;,512,  a  decrease  of 
10.9  per  cent,  for  the  same  month  in  1931.  For  1932, 
sales  totaled  $45,834,012  as  compared  with  $54,067,138 
for  1931,  a  decrease  of  15.2  per  cent. 


^MMI4L/JI»VJ!i^liiJ|gJ|ii^|>ilt|iySii2.¥i^ 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


\ii'm<m<[tm'(fmfmfi<mafm/i<\^ifi(irfi^^ 


FOR  SALE 


FOR  SALE— MODEL  L  UNIVERSAL  BUNCHING   MACHINE; 
No.  18   Strickler  Tobacco  Scrap   and   Stem   Cleaning   Machine; 
Presses;  Molds.    J.  D.  Foy,  Dothan,  Ala. 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.     Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


OLD    MANUFACTURING    FIRM    OF    HAVANA    QUALITY 
CIGARS  will  serve  orders  in  any  quantity  to  discounting  dealers, 
at  profitable  prices.    Satisfaction  guaranteed.    Address  for  particulars 
"Fair  Dealing",  Box  1168,  Tampa,  Fla. 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  melCow  and  smooth  In  charnctat 
and  Impart  a  most  palatable  flavor 

FUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BBTUN.  AIOIIATIZEK.  BOX  FLAVOBS.  PASTE  SWCETENEBS 

FRIES  &  BRO..  02  Reade  Street,  New  York 


BAYUK  FACTORY  RUSHED 

The  Bayuk  '*Phillie"  is  receiving  a  most  favor- 
able reception  from  the  consumer  at  the  new  price  of 
five  cents,  and  from  all  indications  a  further  increase 
in  the  popularity  of  the  brand  is  accordinu:ly  develop- 
ing through  tht'  change  in  price.  Orders  are  coming 
in  very  nicely  for  the  brand  at  Bayuk  headquarters, 
and  the  fa^'tdry  is  unable  to  ship  all  orders  promptly 
in  spite  of  the  fact  that  the  factory  is  running  to 
capacity. 


WAGNER  HAS  GOOD  YEAR 

John  Wagner  &  Sons,  importers  and  distributors 
cjf  high-grade  cigars  and  tobacco  products,  233  Dock 
Street,  report  the  year  1932  a  highly  successful  one,  and 
one  of  their  l>est  vears  since  the  firm  was  established. 


Business  since  the  advent  of  the  new  year  has 
been  surprisingly  good,  denoting  that  the  retailers' 
stocks  were  pretty  well  depleted  during  the  holidays, 
and  also  the  consumer  was  probably  not  as  generously 
supplied  with  cigars  by  Santa  Claus  this  Christmas 
as  in  former  years. 


,  y 


FEBRUARY  1,  1933 


18 


53rd  year 


Say  You  Saw  It  in  The  Tobacco  World 


January  15,  1933 


4 


Tobacco  Merchants'  Association 
Registration  Bureau,  jEV'foS'a^ 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 
Registration,         (see  Note  A),        $5.00 
Search,                   (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(30)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 

DASNEE: — 46,129.  For  all  tobacco  products.  December  21,  1932. 
Baron  Cigar  Company,  Brooklyn,  N.  V. 

MARVIN  &  BEVERLY :--46, 130.  For  all  tobacco  products.  De- 
cember 21.  \9M.     Baron  Cigar  Company,  Brooklyn,  N.  Y. 

FACTORY  ASSORTS: — 46,131.  For  cigars  and  tobacco.  Decem- 
ber 17.  1932.    T.  E.  Norvell  Cigar  Co.,  Augusta,  Ga. 

FAMABELLA: — 46,132.  For  all  tobacco  products.  December  6, 
1932.    Jose  Escalante  &  Co..  Chicago.  111. 

PERCO  SPECIAL  BURLEY:— 46,133.  For  all  tobacco  products. 
December  29,  1932.     Charles  B.  Perkins  Company,  Boston,  Mass. 

WALLICK  HALL: — 46,134.  For  all  tobacco  products.  December 
24,  1932.    Aaron  Sulman,  Brooklyn,  N.  Y. 


TRANSFERS 

LA  PLANTINA:— 31,896  (Trade-Mark  Record).  For  cigars,  ciga- 
rettes and  tobacco.  Registered  March  30,  1906,  by  O.  L.  Schwencke 
Litho.  Corp.,  Brooklyn,  N.  Y.  Transferred  by  American  Colortype 
Co.,  Allwood,  Clifton,  N.  J.,  successors,  to  Irving  H.  Waterman, 
Flushing.  N.  Y.,  December  28,  1932. 

BELINDA:— 30,407  (Tobacco  World).  For  cigars,  cigarettes,  che- 
roots, stogies,  chewing  and  smoking  tobacco.  Registered  Septem- 
ber 10,  1914,  by  Pasbach-Voice  Litho.  Co.,  New  York,  N.  Y. 
Through  mesne  transfers  acquired  by  Deisel-Wemmer-Gilbert 
Corp.,  Detroit,  Mich..  December  6,  1932. 

KERNEL:— 19,576  (Tobacco  Leaf).  For  cigars,  cheroots  and  ciga- 
rettes. Registered  August  31,  1900,  by  Calvert  Litho.  Corp., 
Chicago,  111.  Transferred  to  Lillienfeld  Bros.  &  Co.,  trading  as 
Jose  Escalante  &  Co..  Inc.,  Chicago,  111..  February  4,  1901. 

HALCYON  CLUB:— 27,070  (Tobacco  World).  For  cigars,  ciga- 
rettes, cheroots,  stogies,  chewing  and  smoking  tobacco.  Registered 
July  21.  1913.  by  Kimmig-Robinson  Co.,  Philadelphia,  Pa.  Trans- 
ferred to  H.  S.  Kissinger,  Rothsville,  Pa.,  January  4,  1933. 


PHILIP  MORRIS  CONSOLIDATED  NET  UP 

Annual  rei)ort  of  I^liilip  Morris  (  onsolidatcd,  In- 
corporated, placed  in  the  mails  with  the  January  3 
dividend  checks  to  ('lass  A  stockholders,  shows  net  in- 
come for  the  calendar  year  ]9:J2  of  $4ir),17;^,  up  from 
$385,472  in  1931.  After  allowin<j:  for  dividends  on  the 
Class  A  stock,  net  was  equivalent  to  08  cents  a  share 
on  the  482,596  shares  of  common  stock  outstanding. 
This  compares  with  (Jl  cents  a  share  in  1931,  figured 
on  an  equivalent  l)asis  and  iiriviiiir  etlcct  to  the  issuance 
of  one  share  of  common  stock  in  exchange  for  each 
two  shares  then  outstanding. 


AMERICAN  MACHINE  AND  FOUNDRY  DIVIDEND 

Directors  of  American  Machine  and  Foundry  CJom- 
pany  have  declared  the  regular  quarterly  dividend  of 
twenty  cents  a  share  on  the  common  stock,  payable 
P\4jruarv  1st  to  stockholders  of  record  January  21, 
1933. 


CONSOLIDATED  CIGAR  DIVIDEND 

Consolidated  Cigar  Corporation  has  declared  the 
regular  quarterly  dividends  of  $1,621/^  on  the  prior 
preferred  stock,  payable  February  1st  to  stock  of  record 
January  20th,  and  $1.75  on  the  preferred  stock,  payable 
March  1st  to  stock  of  record  February  15th. 


SAYS  TOBACCO  IS  STABILIZING  FACTOR 

N  a  year-end  survey  of  the  tobacco  industry, 
R.  M.  P]llis,  president  of  Philip  Morris,  Lim- 
ited, Incorporated,  stated  that  **the  tobacco 
industry  can  do  much  to  stabilize  and  stimu- 
late other  business  if  the  retailers  ask  for  reasonable 
profits  and  can  prevent  the  lei2:islators  from  demand- 
iiiir  unreasonable  taxes." 

*'Few  persons,"  he  added,  "realize  how  much  the 
stability  of  the  tobacco  industry  contributed  during 
1932."  Heavy  taxation,  he  said,  was  the  one  thing 
that  the  industrv  was  most  concerned  about. 

In  discussing  taxation,  Mr.  Ellis  stated:  **P]very- 
hody  sees  the  big  six-cent  tax  stamp  on  each  package 
of  cigarettes.  Some  people  may  even  realize  that  the 
six-cent  tax  on  twenty  cigarettes  means  that  the  United 
States  makes  more  money  out  of  every  package  than 
ilie  manufacturer,  wholesaler  or  retailer — often  mak- 
ing more  on  each  i)ackage  than  does  the  whole  ciga- 
rette industry  put  together.  In  spite  of  this,  diiTer- 
i-nt  states  are  constantly  toying  with  the  temi)tation  to 
kill  the  goose  that  lays  the  golden  q^^  and  add  their 
state  stamp  tax  as  well.  In  more  than  ten  states  this 
has  been  done.  Our  hope  is  that  wiser  counsel  will 
show  that  anv  industry  that  pays  a  regular  income 
of  $400,000,(M)b  to  the  Federal  (government  should  not 
Ik?  endangered  by  petty  taxes  for  local  puii)Oses." 

Mellis  said  that  the  roll-your-own  movement  and 
the  ten-cent  cigarette  were  made  possible  by  '*dei)re.s- 
sion  levels  for  tobacco,  labor  and  other  costs."  Both, 
he  suggested,  would  tend  to  die  out  as  an  increase  in 
business  'M)rings  in  an  increase  in  nickels." 


NEW  TOBACCO  RATES  SOUGHT 

Kentucky  receivers  have  asked  trunk  line  rail- 
roads for  a  55  cents  a  hundred  pounds  rate  from  Balti- 
more, 56  cents  from  Philadelphia  and  59  cents  from 
New  York  to  Louisville,  on  shipments  of  carload  I0I.8 
of  unmanufactured  leaf  tobacco,  a  20,00()-pound  mini- 
mum, subject  to  rule  34,  official  classification. 


RETAIL  STORE  PROBLEMS 

(Continued  from  page  14) 

has  l)een  suggested  as  a  means  of  alleviatimr  this  con- 
dition. The  greatest  relief  so  far  has  come  through 
the  creation  of  sf)ecific  and  definite  space  in  which  the 
customer's  automobile  can  be  parked. 

ElTorts  on  the  i)art  of  merchants  to  adjust  store 
service  to  meet  the  need  for  parking  s])ace  have  taken 
the  form  of  garage  service,  outdoor-parking-area  serv- 
ice, bus  service,  and  chautTeur  service.  Eighty  of  these 
services  have  been  reported  in  the  present  survey.  A 
few  are  principally  means  of  relieving  the  customer's 
mind  from  anxiety  in  respect  to  parking  regulations; 
others  are  part  of  an  advertising  jjrogram.  Most  of 
them,  however,  do  contribute  to  the  relief  of  traffic 
congestion.  This  survey  indicates  that  parking  serv- 
ices offered  by  merchants  remove  from  the  streets 
more  than  a  million  cars  annually. 

While  the  merchants  attract  and  even  encourage 
a  goodly  proportion  of  people  found  on  our  business 
streets,  therel)y  helping  to  create  congestion,  it  is  not 
alone  the  merchant's  i)ut  everybody's  problem.  The 
parking  facilities  offered  by  individuals  and  municipal- 
ities also  contribute  greatly  toward  the  reduction  of 
congestion  in  business  areas. 

(To  be  continued) 


II  ■■  ■■  Tl  "  "  " 


■»  «I* 


Upon  the  Stability  of  An  Organization  Depends  the 
Quality  of  Its  Product  and  the  Service  Rendered 

The  prosperity  or  poverty  of  a  nation  depends,  after  all, 
not  upon  laws  but  upon  the  ability  of  its  commerce  and  in- 
dustry to  maintain  its  markets  and  thus  sustain  employment. 

The  stability  of  any  business  is  founded  upon  a  definite 
standard  of  quality  and  the  utmost  in  service. 

The  stability  of  AUTOKRAFT  BOX  CORPORATION  guar- 
antees  to  its  customers  an  unvarying  quality  in  the  new  im- 
proved AUTOKRAFT  cigar  box  and  a  maximum  of  service. 


Phiia.,  Pa.  AUTOKRAFT  BOX  CORPORATION 

Hanover,   Pa. 
Cincinnati,  Ohio 

A  Nalioi\Widc  SerVicc 


LIMA     OHIO 


York,  Pa. 

Chicago,  111. 

Detroit,  Mich. 

Wheeling,  W,  Va. 


PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   MONTH  AT  236  CHESTNUT  ST..  PHILA.,  PA. 


i 


^u,^vMUi.u.i,uMiMmMMmEMW^ 


After  all 
nothing  satisfies  likc^ 
a  good  cigar 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box— and  it  s 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


I 


WHEN  BUYING  CIGARS 

Rtmembcr  th*»  Rcgardlets  of  Prk« 

THE  BEST  CIGARS 

AKE   PACUD   !•« 

WOODEN   BOXES 


Volume  53 


THE  TOBACCO  WORLD 


Number  3 


Established  1881 

TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 

Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street.  Philadelphia,  Pa. 

,n  matter  December  22.  1909.  at  the  Post  Office.  Philadelphia.  Pa.,  under  the  Act  of  March  3.  1879. 
Entered  as  second-class  mail  matter,  uecemoer  £.c,  li>     .  ^ ^ _ 


$2.00  a  Year 


PHILADELPHIA,  FEBRUARY  1,  1933 


Foreign  $3.50 


I 


■  M  ■■  ■■  "  —* 


-M      ■■!» 


EDITORIAL  COMMENT 


_    _    I  -  ■■    ■■ — ••!• 


HE  cigar  industry  is  awaiting  wiUi  great  inter- 
est  announcement    by    tlie   xVssociated   Cigar 
Manulaeturers  and  Leaf  Tobacco  Dealers  ot 
plans  to  stimulate  the  smoking  ot  cigars. 
It  seems  liighly  improbable  that  under  preseut  con- 
ditions any  adequate  sum  of  money  can  be  raised  lor  a 
n  Ltionar  dvertisiug  campaign,  and  yet  by  comple  e  co- 
"S^^ul;  through  °ut  the  cigar  ;"d-ti-y  some  m.  hon. 
nf  .lollars  micht  be  made  availabe  tor  this  puipose. 

Everywhere  there  is  a  swelling  chorus  ot  voices 
sounding  throughout  the  nation  a  cry  tor  economy  ad 
rcu"  nc  iment.  But  the  cigar  manufacturers  go  bland  > 
on  w ra  ping  their  good  cigars  in  ^  tra-ifPa'-ent  cove.- 

r^'vhlch  ctsts  annually  >-"-"?  "^.tJ^or' $4000  UOU 
pc^-tinent  whether  this  sum  J^^^W.OOO  or  ^^j^u.ua 

..  4:-.  IKKMUM)      in  any  event  it  is  a  lot  ot  money  lu 
V  .steS'a  veVy    uctti'onable  decoration  which  destroys 

1  :   i^iv.dual'appearauce  of  the  -^'^'J^^''^;^^.^, 
everyone  from   the  greens  keeper  to  the     ""^'-J^  V"' 
cerUiuly  adds  nothing  to  the  smoking  uuality  of      c 
luS  and  an  ex pe.^  that  is  -U-tihed  liy^  the 

llS^nt"  sSr  b  li  r  thttoil^'yrot  that  this  e.^ 
pSt^ure  h^  not  been  taken  out  of  manulacturmg 

'="^^irga;:rp:.S°eL^ndngs  irowhere  retiect  such  pros- 

pcritV'fat  --^^^';;-,<:j  t^rz:T^ 

through  its  various  advertising  media,  includ  ng  the 

•  id^o     hat  in  the  interests  of  economy  and  loi   the 

urDose  of  giving  the  smoker  better  cigar  value  i 

old-lasluonea  cibu  certainly  give  the 

,„  good  wood  b"^^^^„,t!^^  ,7there  is  the  possibility 
rKherwoum  tinl  UiLt  many  brands  would  taste  the 

"""'^IZ  '\t  tS^'were  done,  let  each  manufacturer 


The  balance  of  the  savings  could  be  spent  to  im- 
prove the  product  itself.  „  ,  ,, 

Certainly  if  several  millions  of  dollars  a  year  can 
bo  spent  for  an  article  which  has  produced  no  evidence 
of  increasing  cigar  sales,  it  is  equally  possible  to  divert 
this  sum  of  money  in  a  direction  whidi  I'^s  delmite 
promise  of  stimulating  cigar  smoking  The  attitude  of 
g».neral  business  today  is  to  rid  itself  ot  unnecessary 
expenses.  And  that  any  money  spent  should  be  de- 
voted to  pun)oses  which  may  reasonably  bo  expected 
to  be  productive  of  increased  business,  it  not  prohtS; 

The  December  withdrawals  of  slightly  more  than 
■'.^4,000,000  cigars  is  the  lowest  December  figure  in 
„ur  records,  and  represents  a  consumption  ot  less  than 
10,000,000  cigars  a  .lay  for  the  whole  nation  in  that 

'"""The  decline  in  withdrawals  for  the  calendar  year 
of  1932  totalled  more  than  876,000,000  cigars.  A  loss 
"  •  1.;  per  cent,  does  not  sound  so  bad  '"  '  ;«f  ..f.f.^^fj^^ 
when  we  note  that  the  withdrawals  tor  VJol  tell  below 
4  .-300,000,000  it  is  obvious  that  in  these  past  tew  years 
we  have  drifted  .."ite  some  distance  "^^av  fi-om  a  nor^ 
mal  annual  consumption  of  six  and  one-half  to  seven 
liillion  cigars. 


NEW  DISTRIBUTORS  FOR  "BRIGGS"  TOBACCO 

The  V.  Lorillard  Company  annonnco  that  F.  A. 

Davis  &  Sons.  Baltimore,  Md,;  !><;'":«' >"\P';?'\'^; f,,^" 
,-cco('ompanv,  Albany,  X.Y.,  and  the  II.  E.  S.lnn  t  om- 
,,  V  Worcester   Mass.,  all  well-known  distributors  of 
:,  :.,n,a      .t.  CO  products  in  their  respective  lerr. 
'ores    have  been  appointed  distnbulors  ot   the  ne^^ 
-iVrlcffs"   smoking  tobacco,   the   recently    introduced 
l,ilh^?ade  bnind  of  the  I'.  Lorillard  C.mipauy  which 
^'r.  meefing  with  a  phenomenal  ^^-^^;^^ ^^ 
it  was  first  introduced  to  the  consumer  Ihiough  a  tew 
.elected^outlets  .^  ,^^.,^^,  ^         j,a 

U.vongh  sdected  outlets  just  as  rapidly  as  production 
will  permit. 

MOTHER  OF  C.  A.  BOND  ILL 

(-hirles  V  Bond,  tobaceo  a-cnl  tor  iIh'  Philippine 
Uov^S,  was  callcltn  <'ali..-ma  la>t  -ek^^^ 
iho  critical  illness  of  iii<  mother.     In  » i^/ '  ^^^^^^  '\\^^ 
i^s  at  15  William  Str..t,  New  lork  iit>,  aie  m 
charge  of  Agent  David  i  .  Morns. 


53rd  year 


THE  TOBACCO  WORLD 


February  1,  1933 


f)MIbADEli«>MIA. 


GODFREY  S.  TINT  WEDDING 

N"  SUNDAY,  January  151  h,  one  of  the  most 
beautiful  wedding  ceremonies  to  be  seen  in 
Pliiladelpliia  was  solemnized  in  the  crystal  ball- 
room of  the  Elks  Hotel  hfre, when  Godfrey  8.  M. 
Tint  and  Miss  Jeanne! te  Bernstein  were  united  in  mar- 
liage. 

.Mr.  Tint  is  the  son  of  Harrv  Tint,  well-known  ciiirar 
importer  and  operator  of  cigar  stands  in  the  Burling- 
ton Arcade  and  the  Pennsylvania  Building,  and  assists 
his  father  in  the  operation  of  the  stores. 

The  l)allroom  was  beautifully  decorated  with  ferns, 
]»alms  and  a  profusion  of  flowers,  and  the  bridesmaids 
were  beautifully  gowned  in  dresses  depicting  the  vari- 
ous colors  of  the  rainbow  and  carried  cut  Howers  cover- 
ing the  same  range  of  colors. 

Among  those  present  were  Mannie  Perez,  of  Marce- 
I'no  Perez  Ac  Company,  Tampa,  Fla.,  and  Mrs.  J*erez; 
»Steve  Ilerz,  of  the  D.  Kmil  Klein  Company,  New  York; 
Harold  Dean,  of  the  Bee  Hive,  AVilmingtou,  Del.,  and 
Mrs.  Dean;  Fred  Suss,  of  S.  H.  Furgatch  &  Comi)any, 
Xew  York;  Benjamin  ('.  J.  Lumley,  of  the  (Jarcia  y 
Vega  factory,  Tami)a,  Fla.,  and  F.  W.  Sommerfeld 
Cigar  Company,  Miami,  Fla.,  and  Mrs.  Lumley,  and  I. 
B.  White,  manager  of  the  cigar  department  of  John 
Wagner  &  Sons,  Philadelphia  distributors,  and  Mrs. 
White. 

After  the  ceremony  and  reception  which  followed, 
the  newlyweds  left  for  Xew  York,  and  later  sailed  for 
Havana,  Cuba.  Aftei*  a  short  honevmoon  thcv  will  re- 
turn  and  take  up  their  residence  in  1  Philadelphia. 


The  I'enlo  Cigar  Comjiany,  125  North  Seventh 
Street,  was  sued  here  last  week  bv  the  Atlantic  Citv 
Publishing  Company  to  recover  $201  for  advertising. 


Among  the  out-of-town  visitors  last  week  in  Phila- 
delphia were  Steve  Herz,  D.  Emit  Klein  Company; 
Frank  Swick,  of  the  Health  Cigar  Company;  Barton 
Lemlein  and  Joe  Banker;  and  Mr.  Harris,  of  the  Amer- 
ican Tobacco  Company. 


At  Bayuk  Cigars,  Incorporated,  headtpiarters  they 
rejiort  that  orders  for  the  new  "Bavuk  Phillies  '  jue 
being  received  in  a  highly  gratifying  volume  since  the 
reduction  in  the  price  on  January  2d  to  five  cents.  The 
huge  factory  at  Ninth  Street  and  Columbia  Avenue  is 
kept  running  at  capacity  to  meet  the  demand  for  this 
national  favorite. 


BAYUK   CIGARS,    INC.,   WINS   ANOTHER   SUIT 

AGAINST  INFRINGERS 

XOTHER  sweeping  injunction,  in  its  aggressive 
campaign  to  i)revent  infringement  and  fraudu- 
lent use  of  its  trade-mark  names,  has  been  ob- 
tained by  Bayuk  Cigars,  Incorporated,  Phila- 
delphia. 
Vice-Chancellor  Backes,  of  the  Chancery  Court  of 
New  Jersey,  issued  an  order  restraining  (Jeorge  Fine, 
a  Newark  cigar  jobber,  from  using  the  word  "Philadel- 
phia" in  the  manufacture  and  sale  of  a  cigar  known  as 
*' Philadelphia  Seal  Hand  Made." 

The  Vice-Chancellor  held  that  Fine's  use  of  the 
name  *' Philadelphia"  was  of  evident  intent  to  deceive 
customers  into  Ix^lieving  that  they  were  buying  a  Bayuk 
Cigar  ])oi)ularly  known  as  "Phillies"  and  "Phihulel- 
l)hia  I  hind  Made."  He  referred  to  evidence  that  Fine 
had  actually  encouraged  dealers  to  "palm  olT  his  cigars 
to  customers"  as  those  made  bv  Bavuk. 

The  Vice-Chancellor  said :  "The  defendant  \s  cigars 
are  not  made  in  Philadelphia — they  are  not  hand  made 
— and  '  Philadeli)liia'  was  selected  solely  with  the  ulte- 
lior  purpose,  later  acc(mij)lished,  of  exploiting  tlie  com- 
plainant's business." 


A.     Gutierrez,   Newark    manufacturer    of    liigh 
grade  cigars  was  a  visitor  in  Philadelphia  last  week. 


V.  Xagel,  formerly  associated  with  Bayuk 's  as 
their  ])etroit  branch  manager,  has  iK'cn  assigned  as 
territorial  manager  to  the  San  Francisco,  Cal..  terri- 
tory, where  Bayuk  l)rands  are  distributed  through 
Messrs.  Ehrman  Brothers,  Horn  &  Company. 


Yahn  &  McDonnell  report  that  their  D.  &  M.  No.  1 
smoking  mixture,  a  private  brand  of  this  well-known 
distributor,  has  l)een  showing  a  steady  increase  in  de- 
mand, and  sales  on  this  popular  mixture  more  than 
doubled  during  the  past  year  a<  compared  with  the 
previous  year. 


Ben  Lumley,  representing  the  Garcia  y  Vega  fac- 
tory, Tampa,  Fla.,  and  the  F.  W.  Sommerf<'Id  Cigar 
Company,  manufacturers  of  the  "Dulce"  and  "Verdi" 
i)rands,  Miami,  Fla.,  distributed  in  this  territory  by 
John  Wagner  &  Sons,  reports  <*xcellent  business  on  his 
brands  for  this  period  of  the  year.  Mr.  Lumley  sailed 
on  l)oard  the  SS.  "Howard"  last  Fridav  for  a  visit  to 
the  Florida  factories. 


February  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


LIGGETT  &  MYERS  EARNS  $23,075,212 

I(J(}FTT  &  MYERS  Tobacco  Comi)any,  one  of 
the  "big  four"  American  cigarette  manufac- 
turers, shows  for  1932  net  income  of  $23,075,212 
after  charges  and  Federal  taxes,  erpuil  after 
dividends  on  the  7  j)er  cent,  preferred  stock  to  $0.85  a 
share  on  3,13(),939  shares  of  par  $25  combined  common 
and  common  B  stocks.  This  compares  with  net  income 
of  $23,121,382  or  $(5.87  a  share  in  the  preceding  year. 

Directors  of  the  company  declared  an  extra  divi- 
dend of  $1  on  the  common  and  common  B  stocks  pay- 
able ^Larch  1  to  stock  of  record  February  15th,  a  similar 
pavment  having  been  made  a  year  ago. 

Net  sales  for  1932,  after  pavment  of  the  Fed- 
eral tax,  totaled  $24,749,979  against  $24,810,35(3  in  1931. 
The  company  paid  out  over  the  year  $1,575,987  in  pre- 
fi'ired  dividends  and  $15,684,015  in  common  dividends, 
adding  $5,814,610  to  profit  and  loss  surplus,  which  to- 
taled $39,887,433  on  December  31st. 

The  consolidated  balance  sheet  of  the  comptniy 
shows  current  assets  as  of  December  31st  of  $1(55,673,- 
394,  including  the  United  States  (Jovernment  and  other 
bonds  of  $52,442,677  and  cash  of  $20,727,8(51.  At  the 
close  of  1931  current  assets  totaled  $156,554,(588,  includ- 
ing $20,980,450  in  ITnited  States  Government  and  other 
bonds  and  $27,075,001  in  cash. 

The  balance  sheet  of  T/iggett  &  Myers  Tobacco 
Company  as  of  December  31, 1932,  compares  as  follows : 

Assets 

1932 

K.  F.  mach.  &  fix $24,i98'i909 

Trdmks.,  gdwl.,  etc. ^        _1 

Inventories 76,74(5,077 

(fov..  State  and  mun.  bonds. .     52,442,(577 

Sub.  CO.  stock 492,584 

Accts.  rec,  etc 8,307,24(5 

I'fd.  stocks 2,48(),785 

Securities   ....  * 4,476, 1()4 


1931 
$23,988,007 


Cash 20,727,861 


90,044,(582 

20,980,450 
492,584 

11,005,022 
2,480,785 
4,476.164 

27,075,001 


Total    $189,872,304  $180,542,(596 

LiAHii.rriKS 

VM   stock $22,514,100  $22,514,100 

U  'om.  stock   21,4!)6,4(K)  21,496.400 

*  CI.  C.  com.  stk 56,927,075  56,92(3,575 

Bonds  . 27,927,200  28,054,200 

Accrued  int 538,925  541,14 1 

Divs.  i»av 393,997  393,997 

Tax.  res.',  etc 5,838,211  3,833,862 

Deprec.  res 12,537,288  11,718,110 

Accts.  pav 1,811,675  991,482 

Surplus  .* 39,887,433  34,072,823 

Total    $189,872,304  $180,542,696 

A  decline  in  accounts  receivable  to  $8,307,246  at 

the  end  of  19:52  from  $11,005,022  at  the  end  of  1931  is 

noted  in  the  balance  sheet. 


YORK  BOXMAKER  WED 

A  cablegram  from  Colombo,  Ceylon,  under  date  of 
Januarv  23d,  ann(»unced  the  marriage  of  Chester  G. 
M vers,  vice-president  and  treasurer  of  Autokraft  Box 
Corporation,  York,  Pa.,  to  Miss  Leah  Strayer,  an  ac- 
quaintance of  manv  years,  of  the  same  city.  Both  are 
]>assengers  on  the  "Empress  of  Britain,"  which  sailed 
from  Xew  York,  December  4th,  on  a  world  cruise. 

Mr.  Mvers  is  quoted  as  stating  that  they  had  de- 
rided on  a  quick  wedding  to  make  the  i est  of  the  cruise 
a  wedding  tour.  Dispatches  state  that  another  cere- 
mony took  place  in  the  ball  room  of  the  "Empress  of 
Britain,"  following  the  civil  wedding. 


T.  J.  MALONEY  DEAD 

llOMAS  J.  MALCJNEY,  former  president  of  the 
P.  Lorillard  Company,  Incorporated,  tobacco 
manufacturers,  and  one  of  the  most  generous 
financial  supporters  of  the  Roman  Catholic 
( 'hurch,  died  of  pneumonia  on  January  18th  in  the  Holy 
Xame  Hospital  in  Teaneck,  N.  J.  He  was  seventy-four 
years  old. 

Mr.  ^laloney's  death  followed  closely  upon  that  of 
his  wife  and  fellow-philanthropist,  Mrs.  Mary  Smith 
M alone V,  who  died  Januarv  12th  in  their  home  at  Sad- 
die  Kiver.  Mr.  Maloney  insisted  upon  attending  his 
wife's  funeral,  although  physicians  advised  him  against 
leaving  the  house.  He  Ixicame  seriously  ill  over  the 
week-end  and  was  taken  to  the  hosi)ital,  where  his  con- 
dition grew  steadily  worse.  For  the  last  six  months  he 
had  been  suffering  from  heart  disease. 

At  the  time  of  his  death  ]\Ir.  Maloney 's  principal 
business  activities  were  centered  about  his  chairman- 
ship of  the  board  of  directors  of  the  Hudson  County 
.Vational  Bank  in  Jersey  City.  Most  of  the  closing 
years  of  his  life  were  devoted  to  philanthropic  enter- 
prises, which  had  won  his  knighthood  in  the  Order  of 
St.  (Jregory.  Bishop  Thomas  J.  Walsh,  of  the  Roman 
Cntholic  diocese  of  Newark,  estimated  today  that  in 
IM.'U  alone  Mr.  Maloney  gave  the  diocese  upwards  of 
$1,000,000  in  cash  and  property. 

His  rise  in  the  ranks  of  tobacco  executives  was 
ra]»id.  Thomas  Fortune  Ryan,  the  late  financier,  who 
was  a  director  of  the  American  Tobacco  Company  and 
a  close  friend  of  Mr.  Maloney,  once  said,  "He  knows 
more  about  tobacco  than  any  man  living." 

Mr.  Maloney  was  born  in  Covington,  Ky.,  in  the 
heart  of  the  State's  tobacco  b^lt.  He  was  associated 
with  the  industry  from  boyhood,  coming  finally  to  man- 
age the  interests  of  the  P.  Lorillard  Company  in  Ken- 
lucky.  In  1893  the  firm  sunrnnoned  him  to  l)e  superin- 
tendent of  its  Jersey  City  plant,  and  when  the  Lorillard 
Company  l>ecame  a  part  of  the  American  Tobacco  Com- 
pany, Mr.  Maloney  was  made  first  vice-president  of  the 
corporation. 

Later  the  American  Tobacco  Company  was  dis- 
solved and  the  Lorillard  Company  became  an  individual 
unit  again,  with  Mr.  Maloney  as  its  first  president.  He 
retired  from  office  in  1924.  Besides  being  chairman  of 
the  Hudson  County  National  Bank  he  was  a  director 
of  the  Emigrant  Savings  Bank  of  New  York. 

After  he  became  wealthy  Mr.  Maloney  was  a  fre- 
quent and  generous  cash  contributor  to  the  cause  of 
Irish  freedom,  an  enterprise  in  which  his  wife  shared. 
He  was  also  a  member  of  several  local  Irish- American 
organizations.  For  this  work  and  for  his  church  philan- 
thro])ies  Mr.  Maloney  was  decorated  with  the  grand 
(TOSS  of  the  Order  of  *St.  Gregory  by  Pope  Pius  XI. 

In  1928  he  gave  the  Newark  diocese  $250,(X)0  for 
the  construction  of  an  addition  to  the  Seminary  of  the 
Innnaculate  Conception  in  Darlington,  where  priests  of 
tJH'  diocese  are  educated.  He  made  a  similar  gift  to 
(b'orgetown  I^niversitv  in  the  same  year.  Together 
with  his  wife,  Mr.  Maloney  contributed  $300,000  for  the 
building  of  the  Villa  Marie  Clare,  a  retreat  in  Saddle 
River  which  they  presented  to  the  Sisters  of  the  Peace. 

Funeral  services  were  held  at  9  A.  M.  Saturday 
from  his  home  on  East  Saddle  River  Road,  Saddle 
River.  Requiem  mass  followed  at  10  A.  M.  at  St.  Jo- 
..e|)h's  Villa  there. 

Intei-ment  was  in  Holy  Cross  Cemetery,  North  Ar- 
lington, N.  J. 


53rd  year 


THE  TOBACCO  WORLD 


February  1,  1933 


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A  great  deal  of  confusion  has  been  caused  by  certain  represen- 
tations made  in  cigarette  advertising.  A  clamor  of  competitive 
claims  has  bewildered  the  public.  We  have  received  hundreds  of 
letters  asking  us  the  truth  about  the  conflicting  claims  of  various 
brands.  Because  Camel  first  popularized  cigarette  smoking,  because 
Camel  has  sold  more  billions  of  cigarettes  than  any  other  brand, 
we  were  the  natural  people  to  write  to.  And  we  are  the  natural 
people  to  tell  the  facts  about  cigarettes.  We  have  always  offered 
an  honest  cigarette,  honestly  advertised. 


1.  Question:  What   is   the    mildest 
cigarette? 

Answer:  The  fact  that  a  cigarette  !*■  insipid 
and  tasteless  does  nut  mean  that  it  is  mild. 
The  fact  that  it  has  been  artificially  fla- 
vored or  scented  does  not  mean  it  is  mild. 
Mildness  means  that  a  cigarette  i«*  so  made 
that  it  is  gentle  and  non-irritating  luilfn/ut 
iarrifitr  of  fltivur.  This  is  almost  entirely 
a  question  of  the  quality  of  the  tobaccos 
and  the  skill  in  their  blending.  Practically 
all  of  today  s  popular  cigarettes  are  manu- 
factured and  rolled  in  much  the  same  way. 
The  difference  comes  in  the  tobaccos  that 
are  used.  While  the  irritating  effects  of 
cheap,  raw  tobaccos  can  he  removed  to 
some  extent  by  intensive  treatment,  nothing 
can  take  the  place  of  the  more  expensive, 
naturally  fine  tobaccos.  The  mildest  ciga- 
rette is  the  cigarette  that  is  made  of  the  best 
tobaccos.    It's  the  tobauo  that  counts. 


2.  Question:  What  cigarette  has  the 
best  flavor? 

Answer:  There  are  just  three  factors  that 
Control  the  flavor  of  a  cigarette.  The  addi- 
tion of  artificial  flavoring.  The  blending  of 
various  tobaccos.  And  the  quality  of  the 
tobaccos  themselves.  Quality  is  by  far  the 
most  important.  Cheap,  raw  tobacco  can  be 
disguised  in  part  bv  artificial  flavoring. 
Hut  It  can  never  rr/ual  the  goodnesi  of  mild, 
ripe,  rnstly  tohacros.  Adding  a  number  of 
poor  things  together  will  not  make  a  good 
thing.  And  when  yuu  consider  that  domes- 


tic cigarette  tobaccos  vary  in  price  from 
5<  a  pound  up  to  4U<  a  pound,  and  imported 
tobaccos  from  50<  to  $1.1 5,  the  difference  in 
cigarette  flavors  is  readily  apparent.  To- 
bacco men  long  ago  learned  to  choose,  for 
flavor,  the  cigarette  blended  from  the  cost- 
lier tobaccos.    It's  th»  tobacco  that  counts. 


3.  Question:  What  cigarette  is  eas- 
iest on  the  throat? 

Answer:  The  easiest  cigarette  on  your 
throat  is  the  cigarette  that  is  made  from  the 
choicest  ripe  tobaccos.  Cheap  grades  of  to- 
bacco are,  as  you  would  naturally  expect, 
harsh  in  their  effects  upon  the  throat.  And 
there  is  a  peppery  dust  occurring  to  some 
extent  in  all  tobaccos.  Finding  its  way  into 
many  cigarettes,  this  dust  has  a  decidedly 
irritating  effect.  A  special  vacuum  cleaning 
process  has  been  developed  that  removes 
all  trace  of  dust.  The  absolute  rejection  of 
inferior  tobaccos  and  elimination  of  this 
dust  represent  the  highest  standards  ever 
attained  in  cigarette  manufacture.  The 
cigarette  that  is  blended  from  the  most  ex- 
pensive tobaccos  under  these  modern  con- 
ditions is  as  non-irritating  as  any  smoke 
can  possibly  be.   It's  the  tobacco  that  counts. 


February  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


now 


cigarettes  you  smo 


4.  Question:   What   about   heat 
treating? 

Answer:  This  is  one  of  the  real  supersti- 
tions of  the  tobacco  business.  All  cigarette 
manufacturers  use  the  heat-treating  proc- 
ess. But  harsh,  raw,  inferior  tobaccos  re- 
quire considerably  more  intensive  treat- 
ment than  choice  ripe  tobaccos.  High  tem- 
peratures conceal,  to  some  extent,  the  harsh 
effects  of  low-cost  tobacco,  although  this 
parching  process  may  produce  a  rather  flat 
and  lifeless  flavor.  But  neither  the  heat 
treatment  nor  any  other  treatment  can  take 
the  place  of  good  tobacco.  Heat  can  never 
make  cheap,  inferior  tobaccos  good.  It's  the 
tobacco  that  counts. 

5.  Question:    What  cigarette    is 
coolest? 

Answer:  Many  myths  have  been  woven 
around  "coolness."  The  facts  are  simple: 
Coolness  is  determined  by  the  speed  of 
burning.  Fresh  cigarettes,  containing  as 
they  do  l2Vr  moisture,  burn  more  slowly 
than  parched,  dry  cigarettes.  That  is  why 
they  smoke  cooler.  This  makes  the  method 
of  wrapping  very  important.  Improperly 
wrapped  cigarettes  begin  to  dry  out  as  soon 
as  packed.  They  smoke  hot  and  dry.  The 
Flumidor  Pack,  although  more  expensive, 
gives  protection  ordinary  cellophane  can- 
not equal.  It  is  made  of  3-ply,  MOISTURE- 
PROOF  cellophane,  tailored  snugly  to  the 


package,  and  WELDED  into  a  seamless 
envelope.  Air  cannot  get  in.  Freshness  can- 
not get  out.  The  cigarettes  are  always  in 
prime  condition.  An  illusion  of  coolness  can 
be  achieved  by  adding  certain  chemicals  to 
tobacco.  But  even  chemicals  cannot  do  more 
than  mask  the  heat  of  quick-burning,  dry 
tobaccos.  The  coolest  cigarette  is  the  fresh- 
est cigarette — the  least  irritating,  the  one 
that  has  the  costliest  tobacco.  A  cigarette 
blended  from  expensive  tobaccos  tastes 
cooler  than  one  that  is  harsh  and  acrid. 
It's  the  tobacco  that  counts. 

6.  Question:  What   Is    the    purest 
cigarette? 

Answer:  All  popular  cigarettes  are  made 
under  sanitary  conditions  unsurpassed  even 
in  the  packing  of  foods.  All  cigarettes  are 
made  with  practically  identical  modern 
machinery.  Uniformly  fine  cigarette  paper 
is  used.  If  any  single  manufacturer  should 
claim  superior  purity  it  could  only  be  in- 
terpreted as  a  confession  of  weakness  un- 
less he  pinned  his  claim  exclusively  on  the 


tobacco  he  used.  Purity  in  a  cigarette  lies 
in  the  tobacco  used.  Choice  grades  of  tobac- 
co, from  which  even  the  fine  dust  of  the 
tobacco  itself  has  been  removed,  are  less 
irritating,  therefore  "purer"  than  inferior 
tobaccos.  It's  the  tobacco  that  counts, 

7.  Question:  What  about  blending? 

Answer:    Even  if  other  manufacturers 
should  in  the  future  use  the  finer,  more  ex- 
pensive tobaccos   which   go   into   Camels, 
they  would  still  be  unable  to  duplicate 
Camel's  matchless  blending.  Tobaccos  are 
blended  to  give  a  cigarette  its  own  distinc- 
tive individuality.  The  characteristic  deli- 
cacy and  flavor  of  the  Camel  blend  have 
won  not  only  the  esteem  of  the  American 
public,  but  the  sincere  admiration  of  other 
cigarette  manufacturers,  who  have  spent 
hundreds  of  thousands  of  dollars  and  years 
of  effort  trying  to  discover  how  the  costly 
tobaccos   in  Camels   are  blended.   But  in 
vain.  Camel's  matchless  blend  is  a  priceless 
asset.  Yet  its  fine  full  flavor  is  made  pos- 
sible because  Camels  use  more  expensive 
tobacco.  It's  the  tobacco  that  counts. 


It  is  a  Fact/  well  known  by  leaf  tobacco 
experts,  that  Camels  are  made  from  finer, 
MORE  EXPENSIVE  tobaccos  than  any  other 
popular  brand.  We  actually  pay  MILLIONS 
MORE  every  year  to  insure  your  enjoyment. 

(Signed;  R.  J.  REYNOLDS  TORACCO  COMPANY 

Wtn%ion-Sa\om,  N.  C. 


^M 


_  NO  TRICKS 
.JUST  COSTLIER 


TOBACCOS 


;^aSS»v?^ 


Copyright.  Iu33,  R.  J    Reynolds  Tobscco  Company 


BLEND 


8 


53rd  year 


THE  TOBACCO  WORLD 


February  1,  1933 


February  1,  1933 


THE  TOBACCO  WORLD 


53rd  year 


News  From  Congress 


_        'AND 

Fe  D  E  R  A  L 


Departments 


DOPTION  of  the  manufacturers'  excise  tax  is 
seen  by  Secretary  of  the  Treasury  Ogden  L. 
Mills  as  the  only  possible  method  of  balancing 
the  budget  for  the  coming  fiscal  year,  in  view 
of  the  exhaustion  of  the  field  of  new  taxes  by  the  reve- 
nue law  of  1932. 

Pointing  out  that  experience  has  shown  tliat  many 
of  the  taxes  in  the  present  revenue  law  are  difificult  of 
administration  and  "not  particularly  productive,"  Mr. 
Mills  declared  that  some  are  inequitable  and  unjustifi- 
able in  their  present  form  and  could  be  eliminated  by 
the  adoption  of  a  general  manufacturers'  sales  tax  at 
a  comparatively  low  rate. 

There  will,  however,  be  no  further  tax  legislation 
under  the  Hoover  administration,  the  House  Ways  and 
Means  Committee,  by  a  party  vote,  having  rejected 
all  proposals  for  tax  revision  at  this  time,  so  that  the 
next  revenue  bill  will  be  enacted  under  the  aegis  of 
the  Roosevelt  administration  during  the  special  ses- 
sion of  Congress  which  is  expected  to  convene  after 
the  middle  of  April. 

In  the  meantime,  however,  there  will  be  some 
study  by  Congress  of  the  question  of  duplication  of 
taxation,  discussed  at  length  in  a  300-page  report  of 
a  House  committee  in  which  the  state  taxes  on  tol)acco 
are  included  among  many  other  levies  adopted  by  both 
Federal  and  State  governments. 

While  the  report  makes  no  recommendations,  it  is 
conclusively  shown  that  duplication  of  taxation  has 
become  a  problem  which  must  be  dealt  with  if  any 
well-defined  national  tax  policy  is  ever  to  be  adopted. 
There  are  fields,  the  report  points  out,  which  in  the 
past  have  been  exclusively  used  for  Federal  taxation 
and  others  which  have  been  considered  the  field  of 
the  states — tobacco  being  a  good  example  of  the  first 
and  gasoline  of  the  second — but  in  recent  years,  with 
an  increased  demand  for  new  revenue,  each  has  in- 
vaded the  field  of  the  other. 

The  result  has  been  that  over-taxation  has  ma- 
terially reduced  possible  revenues,  it  being  pointed  out 
in  the  report  that  the  consumption  of  cigarettes  in 
tobacco-taxing  states  is  heavily  under  that  of  the  no- 
tax  states. 


Ct]     CS3     Ct3 

Few  of  the  nex  taxes  included  in  the  1932  revenue 
law  are  deductible  from  the  gross  income  of  individ- 
uals in  the  making  of  income  tax  returns,  under  a  rul- 
ing by  the  Commissioner  of  Internal  Revenue. 

Most  of  the  taxes,  it  was  pointed  out,  are  imposed 
by  the  law  on  the  manufacturer  and  paid  by  him,  and 
are  not  regarded  as  taxes  paid  by  the  consumer  of 
the  commodity,  even  though  they  may  be  passed  on 


From  our  (Washington  Bureau  62ZAlbee  Building 


to  him  in  whole  or  in  part  in  the  price  of  the  mer- 
chandise. 

Under  this  interpretation,  taxes  paid  on  cigarettes, 
gasoline,  lubricating  oil,  tires  and  automobile  acces- 
sories, candy,  jewelry,  etc.,  are  not  items  which  the 
individual  taxpayer  may  deduct  from  his  income  as 
taxes  paid  by  him. 

In  the  case  of  the  taxes  on  electricity,  telegraph 
and  telephone  messages,  safety  deposit  boxes,  club 
dues,  admissions  and  checks,  and  the  various  stamps 
on  securities  and  deeds,  however,  the  law  places  lia- 
bility upon  the  individual  and  payments  may  be  de- 
ducted from  income. 

In  connection  with  the  gasoline  tax,  it  is  explained, 
there  is  a  distinction  between  the  Federal  and  state 
levies,  the  former  being  imposed  on  the  manufacturer 
and  not  deductil)le  by  tlie  purchaser  while  in  some  in- 
stances the  latter  is  imposed  on  the  purchaser  and  so 
deductible  bv  him  from  his  income. 

^^^%.^  ^hiA^  ^bA^a 

CJ3    CjJ    C?3 

Legislation  amending  the  bankruptcy  law  so  as  to 
permit  of  reorganizations  which  will  insure  the  con- 
tinued operation  of  going  concerns  which  may  find 
tiicmselves  unable  to  meet  their  debts  and  avoid  the 
waste  incident  to  the  licpiidation  of  assets  through 
bankruptcy  proceedings  is  expected  to  be  adopted  be- 
fore adjournment  of  the  present  session  of  Congress. 

Bills  now  pending  in  both  the  Senate  and  House 
of  Kepresentatives  set  up  new  machinery  whereby  in- 
dividuals unable  to  meet  their  debts  in  full  may  secure 
compromises  and  extensions  while  corporations  may 
be  reorganized,  under  j)lans  which  must  be  accepted 
by  two-thirds  of  each  class  of  creditors  and  stock- 
holders involved  and  offered  for  the  approval  of  the 
court. 

The  legislation  is  designed  to  meet  a  situation 
called  to  the  attention  of  Congress  by  Attorney  Gen- 
eral Mitchell  in  December,  to  deal  with  which  Presi- 
dent Hoover  urged  immediate  action  in  a  special  mes- 
sage last  month. 

"The  j)rocess  of  forced  liquidation  through  fore- 
closure and  bankruptcy  sale  of  the  assets  of  individual 
and  corporate  debtors  who,  through  no  fault  of  their 
own,  are  unable  in  the  i)resent  emergency  to  provide 
for  the  payment  of  their  debts  in  ordinary  course  as 
they  mature,  is  utterly  destructive  of  the  interests  of 
debtors  and  creditors  alike,  and  if  this  process  is  al- 
lowed to  take  its  usual  course  misery  will  be  suffered 
by  thousands  without  substantial  gain  to  their  cred- 
itors, who  insist  upon  liquidation  and  foreclosure  in 
the  vain  hope  of  collecting  their  claims,"  the  President 
declared. 

(Continued  on  page  13) 


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10 


53rd  year 


THE  TOBACCO  WORLD 


February  1,  1933 


PHILIPPINE  INDEPENDENCE  MEASURE 

A  bill  to  grant  conditional  independence  to  the 
Philippine  Islands  (H.  R.  7233)  has  been  passed  in  both 
houses  over  the  Presidential  veto.  Under  its  provi- 
sions, however,  it  does  not  take  elTeet  until  accepted  by 
a  concurrent  resolution  of  the  Philipi)ine  Legislature  or 
bv  a  convention  calUnl  for  the  purpose  of  passing  upon 
tiuit  question  as  may  be  provided  by  the  IMulippine 

Legislature.  •,•      •      t      • 

By  the  terms  of  the  measure,  the  Phdippine  Legis- 
lature" is  to  provide  for  the  election  of  delegates  to  a 
constitutional  convention,  ^vhich  shall  meet  withm  one 
year  after  the  enactment  of  the  act  to  formulate  a  con- 
stitution. After  the  constitution  is  drafted  and  ap- 
])roved  bv  the  convention,  it  is  to  be  submitted  (withm 
nvo  years  after  enactment  of  this  act)  to  the  President 
of  the  United  States,  who  shall  determine  if  it  naeets 
the  requirements  contained  in  the  bill.  If  the  President 
of  the  United  States  certifies  that  it  does  meet  the  re- 
quirements, it  shall  be  submitted  to  the  people  of  the 
Philippine  Islands  at  an  election  to  be  held  within  tour 
months  after  such  certification. 

If  the  constitution  is  adopted  at  the  election,  an 
election  of  Philip])ine  ofHcers  shall  take  place  withm  not 
less  than  thirty  days,  nor  more  than  sixty  days  after 
the  Governor  General  issues  his  proclamation  (not  later 
than  thirty  davs  after  the  fate  of  the  constitution  is 
known),  tliat  the  constitution  has  been  adopted. 

After  the  result  of  the  election  of  officers  is  certified 
to  the  President  of  the  United  States,  the  President 
shall  issue  a  proclamation  announcing  the  results  of  the 
election,  and  upon  the  issuance  of  such  proclamation 
the  new  government  shall  take  hold. 

Trade  Relations 
After  the  inauguration  of  the  inde])endent  Philip- 
l)ine  Government,  trade  relations  between  the  United 
States  and  the  Philippine  Islands  shall  be  as  now  pro- 
vided bv  law,  subject  to  the  following  exceptions  (spe- 
cial provision  is  made  for  duties  on  sugar,  cocoanut  oil, 
yarn,  cordage,  etc.) : 

The  Philippine  Government  shall  impose  and  col- 
lect an  export  tax  on  all  articles  exported  to  the  United 
States,  free  of  duty  under  the  provisions  of  existing 
law  (this,  of  course,*applies  to  leaf  tobacco,  cigars,  etc.) 

as  follows:  ,    „  ,     e 

During  the  sixth  year  the  export  tax  shall  Ik?  5  per 
cent,  of  the  rates  of  duty  which  are  required  by  the  laws 
of  the  United  States,  to  be  levied,  collected  and  paid  on 
like  articles  imported  from  foreign  countries. 

During  the  seventh  year 10  per  cent. 

During  the  eighth  year 15  per  cent. 

During  the  ninth  year 20  per  cent. 

After  the  expiration  of  the  ninth  year,  the  duty 
shall  be  25  per  cent. 

On  the  Fourth  of  July  immediately  following  a 
period  of  ten  years  from  the  date  of  the  inauguration 
of  the  new  government,  the  President  of  the  United 
States  shall  surrender  all  authority,  etc.,  and  the  Phil- 
ippine Islands  shall  be  declared  a  separate  and  inde- 
pendent government. 

After  the  Philippine  Islands  become  free  and  inde- 
f)endent  there  shall  be  levied,  collected  and  paid  upon 
all  articles  coming  into  the  United  States  from  the  Phil- 
ippine Islands  the  rates  of  duty  which  are  required  to 
be  levied,  collected  and  paid  upon  like  articles  imported 
from  other  foreign  countries. 

There  is,  however,  a  proviso  ihat  at  least  one  year 
l)rior  to  the  date  fixed  in  this  act  for  the  independence 
of  the  Philippine  Islands,  a  conference  is  to  be  held  be- 
tween the  Philippine  and  the  United  States  authorities 


CALENDAR  YEAR  WITHDRAWALS  FOR 

CONSUMPTION 

— Decrease 

Calendar  Year        -{-Increase 
1932  Quantity 


Cigars: 

(^lass  A 

United  States  ....     3,490,540,050 

Puerto  Rico 69,996,735 

Philippine  Islands        173,966,740 

Total    3,734,503,525 

Class  B— 

United  States  .... 

Puerto  Rico 

Philippine  Islands 

Total    


_  197,244,330 

—  60,437,375 
-f  6,497,145 

—  251.184,560 


—  117,855,809 

—  1,547,100 
_  624,165 


52,025,911 
191,000 
698,142 

52,915,053    —   120,027,074 


Class  C— 

United  States 

Puerto  Rico 

Philippine  Islands 

Total    

dassD— 

LTnited  States 

Puerto  Rico 

Philippine  Islands 

JL  otai    ,.......• 

Class  E— 

United  States 

Puerto  Rico 

Philippine  Islands 

J. oral    • 

Total  All  Classes- 
United  States  .... 

Puerto  Rico 

Philippine  Islands 

Grand  Total... 
Uittle  Cigars: 

United  States  .... 

Puerto  Rico 

Philippine  Islands 

xoiai   .• •• 


838,930,934 

2,904,100 

304,820 


—  523,198,466 

—  2,391,560 

—  231,042 


842,139,854  —  525,821,068 


56,135,385 
4,200 
3,876 


—  29,964,073 

—  45,400 

—  950 


56,143,461    —     30,010,423 


5,258,773 

38,087       

5,296,860    —       7,713,857 


-f 


7,738,797 

1,500 

26,440 


4,442,891,053 

73,096,035 

175,011,665 


—  876,001,475 

—  64,422,935 
-f-       5,667,428 


4,690,998,753    —   934,756,982 


281,367,001 
4,550,000 


—  55,806,346 

—  3,450,000 


285,917,001    —     59,256,346 


Cigarettes-^ 

United  States  . . .  .103,585,888,866 

Puerto  Rico 4,103,040 

Philippine  Islands  1,467,047 


—9,863,159,791 

—  5,926,960 

—  573,333 


Total    103,591,458,953    —9,869,660,084 


Large  Cigarettes — 
United  States  .... 

Puerto  Rico 

Philippine  Islands 

Total    


—       1,943,135 
_  979,500 

9,154 


3,561,098 

553,000 

11,054 

"4425,152    —       2,913,481 


Snuff  (lbs.): 

All  United  States.  36,412,004 

Tobacco,  manufactured  (lbs) : 

United  States  ....        312,273,049 
Philippine  Islands  541 

Total    


—  3,131,092 

—  15,722,648 
■^  619 

312,273,590    —  15.723,267 


for  the  purpose  of  formulating  recommendations  as  to 
future  trade  relations  between  the  United  States  and 
the  Philippine  Islands. 


February  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


11 


NEW  CUSTOMERS  FOR  YOU  FROM  THIS  1933 
SIR  WALTER  RALEIGH  NATIONAL  ADVERTISING 


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THIS  TOBACCO  has  become  a  best  seller  in 
four  years  because  of  steady  national  ad- 
vertising, tobacco  quality,  and  fine  cooperation 
from  merchants  all  over  the  country. 

The  1933  advertising  of  Sir  Walter  will  run 
more  times  in  a  greater  number  of  magazines. 
This  means  more  of  your  customers  will  see 
this  advertising,  which  has  alreadyproved  itself 
a  good  selling  formula  for  this  popular  tobacco. 
With  this  extra  advertising  support,  1933  will 
be  a  good  selling  year  for  merchants  who  push 
Sir  Walter  Raleigh. 


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BROWN   &  WILLIAWSON   TOBACCO  CORP.,   LOUISVILLE,   KENTUCKY 

Brown  &  Williamson  products  have  been  designed  to  bring  you  the  most  profit  in  aU 
lines  and  prices.  New  products  are  added  to  fit  the  times.  Old  established  products 
are  exploited  by  strong  advertising.  Are  you  getting  your  share  of  profit  from  these 
live,  selling  items-Bugler  Tobacco.   Raleigh  Cigarettes.  Golden  Grain  Tobacco.  Wmgs 

Cigarettes,  and  Target  Tobacco? 


53rd  year 


THE  TOBACCO  WORLD 


February  1,  193:5 


RETAIL  STORE  PROBLEMS 


So  many  persons  are  miauare  of  the  mam,  aids  to 
husiness  which  have  been  carefully  Vrepare^Jy  the 
United  States  Government,  and  so  many  of  those  wiio 
are  aware  of  these  facilities  fail  to  take  advaniage  of 
them,  that  le  are  luhlishing  the  following  sttulws  as 

an  aid  to  the  retailer.— Editor.  r,.n^,l  <^in,tet 

(This  Stiidv  prepared  m  the  the  Inited  States 
Department  of  Commerce,  Dornestic  Commerce  Divi- 
sion, by  a  special  staff  under  the  supervision  of  Law- 
rence A.  Hansen.) 


VEHICULAR  TRAFFIC  CONGESTION  AND 
RETAIL  BUSINESS 

{Continued  from  previous  Issue) 
Relief  Measures  for  Merchant's  "Back  Door" 
The  merchant's  "back"  or  delivery-entrance  door 
is  another  important  traffic  contact  point    and  t^vo  re- 
lief measures  have  also  been  put  into  use  by  merchants 

and  others.  .    ,  ^       t    •     4^«  „« 

The  first  measure  has  attempted  to  eliminate  as 
much  as  possible  contact  between  delivery  trucks,  while 
loading  and  unloading,  and  moving  street  ^1;^^./^ 
analysis  of  172  stores  located  m  our  largest  ^'^^les  shmxs 
that  definite  and  efficient  means  ot  reducing  ^l^^l/yf^y- 
traffic  interference  are  in  use  by  the  ma.iority  ot  hese 
stores.  Kemote  delivery  stations,  cooperative  deliv- 
erv  svstems,  and  various  olT-the-street  loading  and  un- 
loading methods  have  been  found  efficacious  in  meeting 
this  phase  of  the  problem.  ,     ,,i      ,    ^       »» 

The  second  measure  of  value  to  the  ^'back  door 
of  merchandising  has  l)een  to  avert  as  much  as  possible 
contact  between  deliverv  trucks  m  transit  and  other 
moving  street  traffic.  Avoidance  of  busy  streets,  par- 
ticularlv  at  rush  hours,  by  delivery  trucks  has  been 
found  to  be  of  considerable  value  in  reducing  street 
traffic  congestion. 

Introduction 
A  prominent  merchant  of  a  large  eastern  city  re- 
cently said:  '4f  merchants  do  not  do  something  to  re- 
lieve* the  present  traffic  situation,  within  fifteen  years 
there  will  be  no  down-town  shopping  districts  ot  any 
importance."  Such  a  statement,  coming  from  a  think- 
ing American  merchant,  gives  some  idea  of  the  seri- 
ousness, enormitv,  and  urgency  of  the  traffic  problem 
in  retail  areas  from  the  merchant's  point  (.1  view 

The  volume  of  traffic  is  ever  increasing.  A  higli- 
wav  transportation  survey  conducted  recently  in  one 
State,  which  from  the  point  of  view  ol'  traffic  is  said  to 
be  typical,  slu)ws  that  more  than  oiic-lialt  ol  this 
State's  traffic  uses  but  7  per  cent,  of  its  mad  mileage. 
This  indicates  the  amount  of  traffic  concentrated  in 

and  around  cities. 

Our  cities  continue  to  grow,  and  the  problem  grows 
with  them.  The  larger  cities  with  the  most  acute  traf- 
fic conditions  have  pushed  out  from  their  centers  of 
population,  establishing  residence  communities  and  si- 
multaneouslv  those  classes  of  business  which  are  most 
necessary  to  community  life.  In  other  words,  our  larg- 
est cities  are  decentralizing,  and  traffic,  having  more 
space  at  its  disposal,  has  taken  a  step  toward  solution. 
But  it  is  a  step  which  brings  its  own  prol)lems,  and 


with  the  many  other  pliases  of  the  inatter  expressing 
themselves  in  economic  terms,  we  lind  tliat  business 
areas  are  duly  concerned. 

The  Imsiness  area  is  a  zone  where  all  t rathe  ditn- 
c'ulties  exist  in  a  highly  concentrated  way.  For  this 
reason  it  has  been  the  area  of  greatest  experimenta- 
tion. Traffic  regulations,  zoning,  one-way  streets, 
throuirh-traffie  thorcnighfares,  widened  streets,  under- 
ground transi)ortation,  underground  streets,  systems 
of  sidewalk  subwavs,  and  numerous  other  ways  and 
means  have  been  used  in  trying  to  solve  the  ]>roblem. 

Business  is  dependent  upon  traffic,  but  this  very 
traffic  which  brings  business  will,  beyond  a  certain 
stage,  also  detract  from  it.  Activity  is  not  always 
synonymous  with  business.  How  to  take  care  ot  this 
traffic*  whicii  can  not  naturally  take  care  of  itself,  is  the 
prol)lem  before  business.  Xeirlect  of  this  means  loss, 
and  no  recognition  of  its  appriKich  nn^ans  an  increased 
future  loss.  There  is  then  an  economic  urge  for  the 
solution  of  tlie  trafhc  i)r(.blein  in  retail  areas. 

The  thought  expressed  by  the  merchant  referred 
to  above  and  similar  expressions  by  other  merchants 
emphasized  the  requests  for  the  information  presented 
in  this  study.  That  present  street  traffic  conditions  are 
a  disturbing  element  in  most  retail  areas  seemed  to 
be  the  consensus  of  opinion. 

Just  what  the  relationship  is  l)etween  traffic  and 
business,  and  what  the  factors  are  underlying  it,  have 
been  problematical.  Perhaps  there  has  been  no  ques- 
tion of  importance  to  retail  business  upon  which  there 
has  l)een  such  a  diversity  of  opinion.  The  very  fact 
that  traffic  conditions  vary  in  every  retail  area,  and 
even  every  retail-store  location,  has  brought  forth  an 
almost  equal  numl>er  of  oi)inions  on  this  suhject  of  far- 
reaching  interest  and  growing  importance. 

In  a  consideration  of  the  problem-thaf  is,  the  re- 
lation between  traffic  and  retail  business— the  follow- 
ing questi(ms  arise: 

TTir^f.— What  is  the  nature  of  the  ])roblemf 
SecomL—^yhove  does  it  exist  ? 
Third. — AVhat  is  its  magnitude? 

It  is  the  object  of  this  study  to  answer  the  above 
questions,  exhausting  at  the  sain<'  time  any  consecpien- 
tial  factors  which  might  (h'velop. 

Research  has  confirmed  the  fact  that  tiie  dominant 
and  most  universal  cause  of  street  tratlic  disturbanct' 
is  vehicular  congestion.  This  study  has  concerned  it- 
self entirely  with  this  cause  of  the  prol)leni.  There  an* 
other  causes  worthy  of  considi'iation,  a  study  of  which 
would  afTonl  an  opportunity  to  gain  further  informa- 
tion of  value  pertinent  to  tiiis  phase  of  tlu'  subject. 

Source  of  Material 

Since  the  problem  of  traffic  is  one  which  varies  in 
every  city  in  every  part  (»f  the  country,  dilTering  in 
cities  with  the  same  j)opulation  and  even  within  sec- 
tions of  each  city,  it  was  desired  that  the  data  for  this 
report  come  from  as  wide  a  sccqu'  as  possibh*.  Conse- 
quently, the  material  was  gathered  by  means  of  a  (pies 

tionnaire.  .,     ,  •    ,       .. 

In  this  way,  merchants  representing  the  kinds  ot 

merchandise  in*  common  use,  with  locations  in  every 

(Continued  on  Page  14) 


February  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


13 


PENNSYLVANIA  EXPECTS  NO  CIGARETTE 

FINES 

Casting  about  for  funds,  the  INMinsylvania  Legis- 
lature finds  at  least  one  source  of  revenue  apparently 
no  longer  ])roductive. 

The  1933-35  State  budget,  now  betore  the  Asseml)l>, 
estimates  that  nothing  is  likely  to  be  received  in  hues 
for  breaking  cigarette  laws.  . 

The  State  received  $'i.)  in  such  penalties  in  the  IJ-/- 
1912!)  biennium  and  $75  in  19129-1931,  but  the  1931-1933 
hiennium  has  been  unproductive  of  any  such  hiK's;  so 
apparently  budget  officers  have  given  up  hope  ot  casU- 
inir  in  on  violations,  if  any,  of  that  law. 

The  statute  provides  a  $l25  fine  for  convictions  ot 
persons  who  sell  cigarettes  to  children  under  sixteen 
years  of  age. 

AXTON  FISHER  TOBACCO  EARNINGS 


rat 


The  \xtoii  Fisher  Tobacco  Company,  Incorpo- 
cd  for  1!)32  shows  net  i)rotit  of  $1,41(;,!)52  after 
depre'ciation,  taxes,  interest  and  other  charges,  compar- 
ing with  net  profit  of  $(;()5,552  in  1931.  For  the  quarter 
ended  Decenlber  31st,  iH't  profit  was  5fH()8,S;20  atter  de- 
preciation, taxes  and  interest,  compared  with  ^lo-v^U^ 
in  the  linal  quarter  of  the  i)receding  year. 


News  from  Congress 


(ii 


(Continued  from  page  8) 

The  passage  of  legislation  for  the  relief  of  indi- 
vidual and  corporate  debtcns  at  this  session  ot  Con- 
gress is  a  matter  of  the  most  vital  importance.  It  has 
a  major  bearing  upon  the  whole  economic  situation 
in  the  adjustment  of  the  relation  of  debtors  and  cred- 

*  ^*''*qn  the  great  majority  of  cases,  li(iuiaation  under 
present  conilitions  is  so  futile  and  destructive  that  vol- 
untarv  reailjustmeiits  through  the  extension  or  com- 
imsiti'on  of  individual  debts  and  the  reorganization  of 
corporations  must  be  desirable  to  a  large  majority  ot 
the  creditors,"  he  explained.  . 

»*Umler  existing  law,  even  where  majorities  ot 
the  creditors  desire  Jo  arrange  fair  and  equitable  re- 
ailuistmeiits  with  their  debtors,  their  plans  may  not  be 
consummated  without  prohibitive  delay  and  expense, 
usually  attended  bv  the  obstruction  ot  mmonty  cred- 
itors who  oppose  such  settlements  in  the  hope  that  the 
fear  of  ruinous  liquidation  will  induce  the  immediate 
settlement  of  their  claims. 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 

JESSE  A.  BLOCK.  Wheeling.  W-  V«.   •  •••. Ex'-pJelideSt 

CHARLES  J.  EISENLOHR.  Philadelphjj.   Pa Vice- K«  dent 

JULIUS  LICHTENSTEIN.  New  York.  N.  Y ^:r--V':^\\re(^mmittct 

WILLIAM  BEST.  New  York.  N.  Y    ..^. Chairman  ^xecutpre  Comn.       e 

MAJ.  GEORGE  W.  HILL.  New  York.  N.  Y V  cePresident 

GEORGE  H.  HUMMELL.  New  York.  N.  Y Vce- President 

H.  H.  SHELTON.  VVashington.  D.  C ."."vice-Pre.ident 

WILLIAM  T.  REED.  Richmo"d.  Va.   Vice  Pretident 

HARVEY  L.  HIRST.  Philadelphia.  Pa ^     ..Treasurer 

Headquarters.  341  Madison  Ave..  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio vici-PleJideSt 

CHAS.  B.  WITTROCK.  Cincinnati.  Ohio  .W!. Treasurer 

GEO.  S.  ENGEL.  Covington.   Ky.   .;••••; Secretary 

WM.  S.  GOLDENBURG.  Cincinnati.  Ohio  aecreiary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H.  DUYS.  New  York  City  Flm"  vi^^pIelK 

MILTON  RANCK,  Lancaster.  Pa second  Vice- President 

D.  EMIL  KLEIN.  New  York  City   sTcretary-Treaturer 

LEE  SAMUELS.  New  York  City   Secretary 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN.  Newark.  N.  J.  •  •  ■ pj*  ;• ' vice-pIesideSt 

ALBERT  FREEMAN.  New  York.  N.  Y -^irsj      .       p^^jj^, 

lUVEN  M.  MOSS.  Trenton.  N    J.   ....   ■••;.•••,■ Secretary-Treasurer 

ABE  BROWN.  180  Grumman  Ave..  Newark.  N.  J.  .,„...«..•  secretary 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

President 

ASA    LEMLEIN         ■•   ■  • Vice-President 

SAMUEL  WASSERMAN   "" 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 

DISTRIBUTORS 

-,  President 

C.  A.  JUST.  St.  Louis.  Mo.   ^- Vice-President 

E.  ASBURY   DAVIS.   Baltimore.  Md Vice-President 

E.   W.  HARRIS.   Indianapolis.  Ind.    Vice-President 

JONATHAN   VlPOND.   Scranton,  ?»■■•■. ..Treasurer 

rm     B     SCRAMBLING.   Cleveland.   Ohio   ;,•.•   V^'V <v.cretarv 

MAX  JAaJBOWITZ.  M  Montgomery  St..  Jersey  Cty.  N.J Secretary 

-The  ])ro|)osals  to  amend  the  bankruptcy  act  by 
nroviiliiiK  tor  the  relief  of  debtors  who  seek  the  pro- 
tcK'tion  of  the  court  for  the  purpose  of  readjusting  their 
■itTairs  with  their  creditors  carry  no  stigma  ot  an  ad- 
judication in  bankruptcy  and  are  designed  t^  extend 
!  protection  of  the  court  to  the  debtor  and  his  prop- 
er v  while  an  opportunity  is  afforded  the  debtor  and 
a  maioritv  of  his  creditors  to  arrange  an  equi  able 
siHtlement  of  his  affairs,  which  upon  approval  ot  the 
court  will  become  binding  upon  minority  creditors. 

"Under  such  process  it  should  be  possible  to  avmd 
destructive  liquidation  through  the  composition  and 
extension  of  individual  indebtedness  and  l^ejeor-^ 
^anization  of  corporations,  with  the  full  protection  ot 
fhe  court  extended  to  the  rights  and  interests  of  cred- 
itors and  debtors  alike.'' 


14 


53rd  year 


THE  TOBACCO  AVORLD 


February  1,  1933 


RETAIL  STORE  PROBLEMS 

{Continued  from  page  12) 

type  of  commnnity,  have  been  given  the  opportunity  to 
express  themselves.  This  report  is  therefore  based 
almost  entirely  on  facts  and  personal  opinions  coming 
directly  from  retail  business  houses.  It  is  desired  to 
emphasize  at  this  point  the  limitations  of  a  question- 
naire. Three  points  of  particular  consideration  in  lim- 
iting this  questionnaire  include  (1)  the  difference  with 
which  each  individual  approaches  the  subject  of  traffic, 
(2)  the  lack  of  a  standard  measure  of  most  elements  in- 
volved in  the  ]n'oblem,  and  (3)  a  lack  of  traflic  uniform- 
ity which  would  ena])le  the  problem  to  have  a  more 
common  basis. 

The  questionnaire  data  have  been  supplemented  by 
personal  interviews  and  investigations  made  in  most 
of  the  large  cities  in  the  United  States  together  with 
considerable  research. 

Questionnaire  Distribution  and  Returns 

Questionnaires  totaling  7621  were  mailed  to  mer- 
chants representing  the  following  lines  of  merchandise: 
Dry  goods,  men's  and  women's  clothing,  hardware,  fur- 
niture, JL'welry,  shoes,  groceries,  and  drugs. 

On  the  date  set  for  the  return  of  all  questionnaires 
there  had  been  received  142()  usable  replies,  or  more 
than  an  18  i)er  cent,  response.  Subsequently  to  the 
date  upon  which  all  questionnaires  were  due,  104  others 
were  received,  making  a  total  return  of  1530  question- 
naires, or  more  than  20  per  cent.  It  is  regretted  that 
the  last  100  questionnaires  received  did  not  come  in 
early  enough  to  be  included  in  the  tal)ulations.  How- 
ever, the  comments  which  they  contained  were  not  too 
late  to  be  of  use  and  proved  to  Ik?  of  some  value. 

Table  1  shows  the  distribution  and  return  of  all 
tabulated  questionnaires  by  retail  business  represent- 
ing the  eight  selected  lines  of  merchandise.  The  dis- 
tribution appears  much  larger  to  some  lines  than  to 
others,  but  this  is  explained  by  the  fact  that  retail 
association  lists  were  available  in  those  lines  and  con- 
sequently the  distribution  and  the  tabulated  returns 
were  largest.  Distribution  to  other  lines  was  made 
through  selected  lists.  A  20  per  cent,  return  on  the  total 
distribution  was  considered  good,  in  view  of  the  fact 
that  the  questionnaire  went  to  many  retailers  who,  at 
the  present  time,  are  doubtlessly  only  slightly  affected 
by  the  traffic  conditions. 

Table   1 — Questionnaire  Distribution  and  Tabulated 

Returns  by  Retail  Business 

— Rpfurns — 
Distri-  Per. 

Kind  (jf  Store  hid  ion     Number  Cent. 

Dry  goods 1,409  394  27.9 

Men's  and  women's  clothing.        3(]0  89  24.7 

Hardware 2,210  484  21.9 

Furniture   360  52  14.4 

Jewelry 302  34  9.4 

Shoes 2,210  272  12.3 

Groceries 350  41  11.7 

Drugs 300  60  16.7 

Detailed  information  about  the  distribution  and 
tabulated  returns  of  the  questionnaire  shows  that  the 
data  derived  fairly  represent  facts  and  opinions  among 
retailers  both  in  small  and  in  large  communities  in  all 
parts  of  the  country. 

Questionnaire  Classification  by  City  Groups 

Prior  to  tabulation,  all  completed  questionnaires 
were  classified  into  four  groups,  based  upon  the  size  of 
the  cities  whence  they  came,  as  an  aid  to  making  com- 
parative studies  among  those  cities  whose  traffic  prob- 


lems are  to  some  extent  similar.  Recognizing  decen- 
tralization as  a  forward  step  in  helping  to  bring  about 
a  solution  of  the  traffic  problem,  and  knowing  that  this 
movement  makes  itself  evident  by  the  number  of  shop- 
ping districts  in  the  residential  parts  of  the  city,  tliose 
cities  with  the  greatest  number  of  such  shopping  dis- 
tricts were  taken  to  have  decided  decentralizing  tend- 
encies. All  cities  of  more  than  200,000  in  i)opulation 
are  included  in  this  decentralizing  class  and  called 
Group  I.  Group  II  includes  all  cities  between  50,000 
and  200,000  in  population.  Some  of  these  cities  are 
doubtless  decentralizing,  but  the  tendency  is  less 
marked,  and  most  of  them  are  still  centralizing.  Cities 
between  10,000  and  50,000  were  placed  in  Group  III,  and 
towns  of  2500  to  10,CK)0  in  population  were  i)laced  in 
Group  IV.  Cities  and  towns  in  the  last  two  groups  are 
quite  clearly  centralizing,  there  being  no  need  as  yet 
for  decentralization. 

Table  3  shows  the  group  classification,  with  the 
numl)er  of  tabulated  questionnaires  returned  by  each 
group,  together  with  the  number  of  cities  and  towns 
represented  in  this  tabulation  and  the  number  of  cities 
and  towns  actually  in  eacli  group  (census  of  1920). 

Table  III — Classification  of  the  Tabulated  Question- 
naire Into  the  Four  Population  Groups 

Cities 
Tabulated  represented      Cities 
questionnaire    in  the       actually  in 
returns  in    tabulated  each  popula- 
Group  each  group     returns    tion  group 

Group  I :  Cities  of  over  200,000 

in  population 368  33  33 

Downtown,    228;    subcen- 
ter,  140. 
Grou]»  II:  Cities  between  50,- 
(X)0  and  200,000  in  popula- 
tion    224  78  111 

Downtown,    194  j    subcen- 
ter,  30. 
Group  III:  Cities  between  10,- 

(HiOand  50,000  in  population.   292  219  G02 
Group  IV  :  Incorporated  i)laces 
from  2500  to  10,000  in  popu- 
lation     542          511        2,041 

The  Problem  Analyzed 

In  the  present  survey  one  of  the  first  pieces  of  in- 
formation sought  was  the  number  of  retail  stores  where 
interference  to  business  occurs  by  reason  of  congestion 
ill  veliicular  traffic.  This  was  done  with  the  thought 
Ihat  the  first  two  questions  in  the  i)roblem — first,  do 
present  traffic  conditions  (vehicular  traffic  congestion 
i)tMng  the  only  j)hase  of  which  is  treated  in  this  study) 
interfere  with  retail  business,  and  second,  where  is  thai 
interference  felt — might  be  answered  at  the  same  time. 
If  interference  exists,  which,  after  all,  is  the  i)roblem, 
those  reporting  interference  also  make  known  wliere  it 
exists. 

Scope  of  Interference 

All  stores  indicating  any  amount,  either  small  or 
great,  of  interference  to  business  were  recorded.  In  the 
cities  in  Group  I,  61  per  cent,  of  tliese  stores  reimrted 
interference  as  a  result  of  congested  vehicular  traffic. 
In  the  cities  in  Group  II,  5.*?.0  j)er  cent,  reported  inter- 
ference; 40.5  per  cent,  reported  interference  in  (iroup 
III;  and  22.3  per  cent,  reported  interference  in  (Jroup 
IV.  Subcenter  shopping  districts  in  the  Group  I  cities 
were  tabulated  separately  and  showed  32.9  per  cent, 
reporting  interference,  and  16.6  per  cent,  reported  in- 
terference in  those  districts  in  the  Group  II  cities.  It 
is  believed  that  these  percentages  confirm  the  supposi- 
tion that  a  large  proportion  of  retail  business  is  being 

(Continued  on  Page  18) 


February  1,  1933 


THE  TOBACCO  WORLD 


53rd  year 


15 


DECEMBER  WITHDRAWALS 

HE  following  comparative  data  of  taxpaid  prod- 
ucts indicated  by  monthly  sales  of  stamps  are 
obtained  from  tiie  statement  of  internal  reve- 
nue collections  for  the  month   of  December, 
1932,  and  are  issued  by   the  Bureau.     (Figures  for 
December,  1932,  are  subject  to  revision  until  puV)lished 


in  the  annual  report): 


December 


10.31 


Pro  ducts 
Cigars  (large): 

^    Class  A No. 

Class  B No. 

Class  C No. 

Class  D No. 

Class  E No. 

Total   304,531,411 

Cigars    (small)    No.         10,824,320 

Cigarettes  (large)  ...No.  409,551 


211,101,295 

6,533,647 

81,297,656 

4,045,814 

1,552,999 


1932 

189,934,980 

3,898,207 

55,465,964 

3,897,355 

939,479 


254,135,985 


15,211,707 
264,046 
7,319,117,167 
3,160.691 
20,955,090 


Cigarettes  (small)   ..No.     7,295,498,437 
8nuiT,  nianufact'd  .  .  .lbs.  2,651,321 

Tobacco,  manufacCd.lbs.        22,361,841 

Note-  The  above  statement  does  not  include  tax- 
paid  products  from  Puerto  Rico  and  iho  Philippine 
Islands.     This  information  i«  shown  in  supplemental 

statement.  ^,      .      ,,  ., 

Tax-paid  products  from  Puerto  Rico  for  the  month 

of  December; 


Becemher 


m. 

.....No. 


Products 
Cigars  (large) : 
Class  A. . . 
Class  B... 
Class  C... 

Class  D 1^ 

Total   

Cigars  (small)   No. 

Cigarettes    (large)    .  .No. 
Cigarettes   (small)    ..No. 


1931 

6,431,645 

14,100 

216,050 

6,000 


6,667,795 


1932 

3,843,225 

15,000 

96,300 

1^500 

3,956,025 


500  000 
47,500 


300.000 
40,000 


320,340 
Tax-paid  products  from  the  Philippino  Islands  for 
the  month  of  December : 


T)ecemher 


Products 
Cigars  (large)  : 

Class  A No. 

Class  B No. 

Class  C No. 

Class  D No. 

Class  E No. 

Total  

Cigarettes  (largo)  ..No. 
Cigarottes  (small)  .  .N'>. 
Tobacco,  manufact  M .  lbs. 


1931 

14,288,835 

149,470 

35,978 

60 

1,116 


1932 


10,983,280 
47.873 
25,508 

•   ••••••• 

300 


T4:475,459         11,056.961 


1,104 
211,920 
24 


86,370 
51 
Note:  Quantities  of  tax-paid  products  shown^ in 
above  statements  are  indicated  by  stamp  sales  for  the 
month. 

Statement  of  Collections  for  December 

Peremhcr 

Snurrrs  of  Prrnmr  l^^U^  nn  d.    tJ'a/q  71 

P;«nr^  •  •   $     950,475.50  $   756,648.71 

p.^'^I^.te. .21,889,703.19  21,960.082.23 

RnuiT  .' : : '. ".  ■  ■■■.■•.•  477,237.76         568.924.35 

Tobacco,   chew  i  n  g  and  .^772,242.88 

smoking ^,\f^,},^i' .*f> 

Cigarette      papers      and  ^^.^«.  ,^  lO'^^iqq 

tubes ; 115,931.40  l^ML,f\f 

Miscellaneons,  relating  to  ^^^  ^^ 

tobacco • ' 


LILLIAN 


U.  S^BOND 


CIGARS 


CIGARS 


U 


p.  LORILLARD  GO'S 

2  *<"•  5^ 

Cigars 

These  brands  formerly  sold 
at  5c  each  . . .  now  reduced  to 
fit  today's  purse  . , . 


NEW 
URRENC 
CIGARS 


2 

for 

5c 


EstablUhed    1886 


(€ 


BEST  OF  THE  BEST 


99 


M,-f.c»ur>d  b.  ^  SANTAELLA  &  CO. 

Office.  1181  Broadway,  New  York  City 

FACTORIES:  Tampa  and  Kep  West,  Florida 


J 


SMOKING  NOW  GENERAL  ON  BROADWAY 

Smoking  is  now  general  in  the  large  Broadway 
movie  honses,  according  to  Variety,  leading  weekly  ot 
the  entertainment  world,  which  m  a  recent  issue  re- 

^^^  '*Vor  the  first  time  in  the  Broadway  film  houses, 
.moking  is  allowed  almost  universally  in  the  balconies 
and  mezzanines.  It 's  a  departure  that  cimie  when  com- 
pctition  forced  a  reduced  b.  o.  (box  office)  scale  mto 
ctYect  everywhere."  ,  . 

Permitting  smoking  in  motion  picture  theatres  is 
in  keeping  with  the  trend  of  the  times,  and  especially 
timely  l^ecause  the  price  of  cigarettes  has  recently  been 
cut  to'*  two  for  a  quarter."  .       .   .     ,- 

The  forgotten  smoker  is  certamly  coming  into  nis 

own  today. 


16 


53rd  year 


THE  TOBACCO  WORLD 


February  1,  1933 


The  above  creation  by  Howard  Chandler  Christy  for  the  Amer- 
ican Tobacco  Company,  was  recently  displayed  in  the  lobby  of  the 
Hotel  Carling  in  Jacksonville,  Fla.,  where  it  attracted  widespread  at- 
tention and  much  favorable  comment.  The  reproduction  has  now 
been  seen  by  millions  of  people  throughout  the  United  States  dis- 
played on  billboards  and  in  many  magazines,  and  has  done  its  bit 
toward  boosting  the  sales  of  the  popuplar  "Lucky  Strike"  cigarettes. 


Trade  Notes 


Harry  Catlin,  associated  with  a  branch  sales  or- 
ganization of  Bayuk  Cigars,  Incorporated,  was  a  visi- 
tor at  headquarters  last  week. 


C.  W.  Saunders,  representing  the  Cortez  Cigar 
Company,  was  a  visitor  at  Yahn  &  McDonnell  head- 
quarters last  week. 


E.  W.  Burnside  is  in  Pittsburgh  doing  some  pro- 
motional work  on  Bayuk  cigars  through  the  X.  Rice 
Cigar  Company,  Bayuk  distributor  for  that  territorv. 


The  Bethlehem  Tobacco  Company,  Betiilehcm,  Pa., 
last  week  filed  a  voluntary  petition  in  l)ankruptcv  here. 
Liabilities,  $38,733 ;  assets,  $13,413.  Ref^M-ee,  (ieorge  F. 
Coffin.    Daniel  L.  McCarthy,  Bethlehem,  Pa.,  counsel. 


Aldus  K.  Koyer,  cigar  manufacturer,  Kplirata,  I*a., 
filed  a  voluntary  petition  in  bankruptcy  last  week  b<*- 
fore  Judge  Welsh,  in  this  city.  No  schedule  of  liabili- 
ties or  assets  was  filed.    Referee,  Martin  K.  Musser. 


Fred  Eisner,  assistant  sales  manager  ui  Waitt  & 
Bond,  Incorporated,  manufacturers  of  the  "Bhick- 
stone"  cigar,  was  a  visitor  at  the  local  distributor's 
headquarters,  Yahn  &  .McDonnell,  last  week.  **  Black- 
stone"  sales  in  this  territory  have  been  holding  up 
remarkably  well  in  spite  of  business  conditions. 


CAMEL  CAMPAIGN  BREAKS  IN  NEWSPAPERS 

AXUARY  1()TH  'U/amel"  cigarettes  published 
the  ''Truth  Al)out  the  Cigarettes  You  Smoke" 
to  the  whole  country — through  the  medium  of 
1200  newspa])ers,  followed  by  the  same  copy  in 
the  national  weekly  magazines.  This  opening  adver- 
tisement marks  the  return  of  ^H^amel"  advertising  to 
the  daily  newsi)aj)er  field. 

The  new  campaign  is  a  radical  departure  in  ciga- 
rette advertising.  The  first  advertisement— full  ])age 
display — makes  a  frank,  matter-of-fact  approach  to  the 
cigarette  question. 

Headlining  the  copy,  ''You  Should  Know  the  Truth 
Ahout  the  Cigarettes  You  Smoke,"  it  goes  on  to  clear 
up  tlie  "confusion  caused  by  certain  representations 
made  in  cigarette  advertising."  It  defines  mildness, 
liantr,  throat  case;  explains  heat  treat  hi  fj,  ronluess, 
puritif  and  hlendiug. 

Tlie  first  l)urst  of  ''truth  copy"  is  l)eing  followed 
uj)  l)y  a  series  of  advertisements  which  dispels  illusions 
and  superstitions  about  cigarettes.  The  "Houdini's 
Milk  Can  Hscape"  is  typical  of  this  higlily  dramatic 
style  of  the  coi)y.  The  magic  copy  will  apj/ear  in  12(K) 
newspai)ers,  with  a  consistent  magazine  background  in 
an  impressive  list  of  publications. 

A  feature  of  every  new  **Camel"  advertisement  is 
the  following  statement: 

"It  is  a  fact,  well  known  by  leaf  tobacco  experts, 
that  Camels  are  made  from  finer,  mohk  opknsive  to- 
baccos than  any  other  popular  brand." 

This  new  spectacular  campaign  in  newspapers  and 
magazines  evidently  indicates  an  aggressive  advertis- 
ing i)olicy  on  the  part  of  the  R.  J.  Keynolds  Tobacco 
Comj)any  for  1933. 


H.  D.  Soyster,  of  Bayuk  Cigars,  Incorporated,  is 
doing  some  splendid  work  in  behalf  of  Bayuk  brands 
through  the  W.  H.  Straus,  firm,  Altoona  and  Johns- 
town distributors. 


The  Auburn  Tobacco  Company  is  closing  a  suc- 
cessful drive  on  "Bayuk  Phillies"  and  "Havana  Rib- 
bon" in  their  territory,  assisted  by  Bavuk  salesman, 
K.  T.  Clifford. 


Kid  Nichols,  representing  the  "Belinda"  factorv 
in  Havana,  was  in  town  last  week,  and  is  leaving  from 
New  York  City  this  week  on  a  visit  to  factorv  head- 
quarters in  Havana. 


John  Wagner  &  Sons  report  a  i)articularlv  good 
demand  for  their  "Wagner  No.  3"  and  "  Monticello" 
smoking  tobacco  and  also  on  their  "Monticello"  ciga- 
r^'ttes.  These  l)rands  are  selling  far  beyond  expecta- 
tions and  many  favorable  reports  are  being  received  on 
\\w  high  qualiiy  and  mildness  of  these  items. 


John  L.  McGuerty,  representing  the  "Romeo  y 
Julieta"  factory  in  Havana,  was  a  visitor  at  John  Wag- 
ner &  Sons,  local  distributors  of  the  brand  here,  last 
week  and  reports  that  business  on  his  brand  during  the 
Christmas  season  just  past  was  the  finest  they  have  had 
in  many  years.  Mr.  McGuerty  is  leaving  on  Thursday 
for  a  visit  to  factory  headquarters  in  Havana. 


Februarv  1,  1933 


"OLD  GOLD"  RETURNS  TO  RADIO 

FTER  a  long  absence  from  radio,  "Old  Gold" 
returns  to  the  WABC-Columbia  network  on 
Wednesday,  February  8,  at  10  P.  M.,  Eastern 
Standard  Time,  with  a  weekly  half-hour  pres- 
entation that  will  feature  Fred  Waring's  Peniisyl- 
vanians  and  a  popular  comedian  yet  to  be  selected. 

This  orchestra  is  the  last  of  the  outstanding  musi- 
cal organizations  to  capitulate  to  radio,  and  it  will  be 
i-ecalled  that  it  was  through  the  efforts  of  the  same 
sponsor  that  Paul  AVhiteman  first  became  a  regular 
radio  attraction  almost  four  years  ago. 

Fred  Waring's  Pennsylvanians,  comprising 
twenty-one  versatile  musicians  and  singers,  is  one  of 
the  stage's  most  popular  and  spectacular  bands.  For 
many  years  they  have  been  a  stellar  vaudeville  attrac- 
tion, and  an  integral  part  of  such  musical  comedies  as 
"Hello  Yourself"  and  "The  New  Yorkers."  The 
Waring  group  also  has  appeared  in  several  motion  j)ic- 
tures,  and  last  year  played  a  twenty-week  engagement 
at  the  Boxy  Theatre. 

Waring  founded  his  orchestra  while  a  student  at 
Penn  State  College.  Four  undergraduates,  including 
Fred,  were  in  the  original  band.  All  of  them  are  still 
with  the  outfit. 

Besides  Penn  State,  members  of  the  band  hail  from 
the  campuses  of  nine  otlier  colleges.  They  feature  col- 
legiate interpretations  of  popular  and  symphonic  num- 
bers, their  olferings  running  the  ganuit  from  classical 
music  to  melodious  satire. 

Announcement  of  the  comedian  who  will  a[)pear 
with  Waring's  Pennsylvanians  on  the  "Old  Gold"  se- 
ries will  be  made  within  a  few  days. 

The  Columbia  outlets  already  have  been  arranged 
in  the  following  cities:  Akron,  Albany,  Baltimore,  Bos- 
ton, Butfalo,  Cleveland,  Fort  Wayne,'  Hartford,  Louis- 
ville, New  York  City,  Philadelphiii,  Pittsburgh,  Toledo, 
Washington,  Miami,  Orlando,  Tampa,  Los  Angeles, 
Portland,  Ore.;  Sacramento,  San  Diego,  San  Francisco, 
Santa  Barbara,  Seattle,  S|)okane,  'J'acoma,  Birming- 
ham, Charlotte,  Chattanooga,  Memphis,  Minneapolis, 
Oklahcmia  City  and  Salt  Lake  City. 

The  complete  list  of  stations  and  cities  which  will 
earry  the  "Old  Gold"  program  will  be  announced  in  a 
few  da  vs. 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


17 


GENERAL  CIGAR  EARNINGS 

The  General  Cigar  Company  reports  1932  net  in- 
ctmie  of  $'2,058,378,  e<piivalent,  after  preferred  divi- 
dends, to  $3.01  a  sliare  on  472,982  shares  of  common 
stock.  This  eompares  with  $2,720,007  or  $5.01  a  com- 
mon share  in  1!>.*»1. 


"TALLY-HO"  DEAL 

The  P.  Lorillard  Com])any  is  sj)onsoring  a  special 
deal  on  their  ''Tally  Ho"  cigarettes,  which  is  meeting 
with  enthusiastic  eo-operation  of  the  dealers  and  being 
^ery  favorably  received  by  the  consumer. 

The  deal  consists  of  two  packages  of  "Tally-IIo" 
cigarettes  and  one  pocket  lighter — value  $1.30 — all  for 
the  siMM'ial  price  of  A\)  cents  to  the  consumer. 

NEW  SIZE  "MURIEL"  TO  RETAIL  AT  bi 

According  to  reports,  the  1*.  Lorillard  Company 
will  i)lace  on  the  market  within  the  next  ten  days  a  new 
size  of  their  famous  "Muriel"  cigar,  under  the  front - 
mark  "Senators,"  to  retail  at  live  cents  each.  This 
will  prove  a  valuable  addition  to  the  "Muriel"  line  of 
sizes,  which  have  enjoyed  outstanding  po|)ularity  with 
the  smoker  of  (piality  cigars  for  many  years,  and  should 
attract  many  new  smokers  to  the  brand. 


Classified  Column 


The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


i!^»lir\t!T7TtiOiOjZjigal] 


liAlifAill 


^lAmZ 


FOR  SALE 


lOR  SALE— MODEL  L  UNIVERSAL  BUNCHING   MACHINE; 
Xo.   18   Strickler  Tobacco  Scrap  and   Stem  Cleaning  Machine; 
Tresses;  Molds.    J.  D.  Foy,  Dothan,  Ala. 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE— No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


OLD    MANUFACTURING    FIRM    OF    HAVANA    QUALITY 
CKiARS  will  serve  orders  in  any  quantity  to  discounting  dealers, 
at  profitable  prices.    Satisfaction  guaranteed.    Address  for  particulars 
"Fair  Dealing",  Box  1168,  Tampa,  Fla. 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  in«eKow  and  smootli  tn  character 
and  impart  a  most  palatable  flavor 

FUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BKTliN.  ABOMATIZEI.  BOX  FLAVOBS.  PASTE  SWEETENERS 

FRIES  &  BRO.,  92  Reode  Street.  Ne^  York 


Jacob  Oxmnn,  rncoiimrated,  4:57  Walnut  Street, 
who  liled  a  bankruptcy  lictition  here  recently,  last  we<?k 
nied  schedules  showing  liabilities  of  ^34,618,  and  assets 
nt  Jf.n.jO. 


Wallace  W.  Singman,  a  member  of  the  clerical 
t'oices  of  John  Wagner  k  Sons,  is  receiving  the  sym- 
pathy ol*  his  many  friends  on  the  loss  of  his  mother, 
who  passed  away  suddenly  on  last  P'riday  morning. 

Yahn  &  AfcDonnell,  617  Chestnut  Street,  distrib- 
utors of  high  grade  cigars  and  tobacco  products  have 
been  appointed  exclusive  distributors  of  E.  A.  Kline's 
"Medalist"  cigar  for  this  territory,  effective  January 
1st.  They  report  sales  of  this  popular  brand  holding 
up  well. 


''Briggs"  smoking  tobacco,  a  product  of  the  P. 
Lorillard  Company,  and  distributed  in  this  territory 
by  Yahn  &  McDonnell  cigars,  is  enjoying  a  tremendous 
(lenumd  in  spite  of  the  fact  that  it  has  heen  on  the 
local  market  but  a  comparatively  short  time,  and  is  far 
outselling  many  other  nationally  known  and  well  estab- 
lished brands  here.  **I>riggs"  at  the  present  time  is 
packed  only  in  15-cent  tins  an<l  in  one  pound  wooden 
kegs  retailing  at  $1.50,  and  is  being  placed  with  care- 
fully selected  retailers  who  arc  maintaining  strictly 
the  established  retail  price. 


FEBRUARY  15,  1933 


18 


53rd  year 


Say  You  Saiv  It  in  The  Tobacco  World 


Febniarv  1,  103:5 


•       • 


Tobacco  Merchants'  Association 
Registration  Bureau,  ?iiVYORKciTY 


Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 
Registration,         (see  Note  A), 
Search,  (see  Note  B), 

Transfer, 
Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A-An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants'  Association  on  each  registration. 

Note  B-If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  naore 
than  ten  (10)  tules"  but  less  than  twenty-one  (21).  an  fdd.t.onal  charge  o^  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  repor  ing  ««  ^o"  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31).  an  additional  charge  of  Two  Dollar 
($200)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  wiU  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 

DEWEMCO: — 46,139.  For  all  tobacco  products.  January  7,  1933. 
George  Schlegel,  Inc.,  New  York,  N.  Y. 

EL  WEMCO:— 46,140.  1  or  all  tobacco  products.  January  /,  IVJJ. 
George  Schlegel,  Inc.,  New  York,  N.  Y". 

CHEWCARS:— 46,141.  For  cigars  and  tobacco.  January  y,  IV^^. 
I'enn  Tobacco  Company,  Wilkcs-Barre,  I'a. 

PETERSON :— 46,142.  For  pipes.  January  0,  1933.  Rogers  im- 
ports. Inc.,  New  York,  N.  \.  .,        .  .^  u      on   ^Q'^o 

LA  FLOR  De  VENICE:— 46,143.  1-or  cigars.  December  20,  193Z. 
Consolidated  Litho.  Corp.,  Brooklyn,  N.  \. 

XL  SOLE-AUSONIA:— 46,145.  For  cigars.  January  9,  1933.  Fer- 
nando Melaragno.  Bronx,  N.  Y. 

SNOWBALL:— 46,146.     ior  cigarettes.     December  16,  193^.     i'aui 

A.  Werner,  Brooklyn,  N.  Y.  „         ..      ,  ,     *        t^., 

FACTORY-ROLL-UPS :-^6,148.  For  all  tobacco  products.  Jan- 
uary 13,  1933.     Fred  E.  Druck  &  Co.,  Dallastown,  Pa. 

LA  CARRIETA: 46,152.     For  all  tobacco  products.     January  16, 

1933.    "El  Oriente"  Fabrica  De  Tabacos,  Inc.,  Manila,  P.  I. 

TRANSFERS 

CAMEO:— 7,560  (U.  S.  Patent  Office).  For  cigars,  cigarettes,  smok- 
ing and  chewing  tobacco.  Registered  August  5,  18/9,  and  No.  301 
(Legal  Protection  Association).  For  cigars.  Registered  August 
17  1881,  bv  Kerbs  &  Spiess,  New  York,  N.  Y.  Transferred  by 
General  Cigar  Co.,  Inc.,  successors  to  origmal  registrants  to  Con- 
solidated Litho.  Corp.,  Brooklyn,  N.  Y.,  January  13,  1933.  . 

CARIOTA:—( Legal  Protective  Association),  i^or  cigars.  Regis- 
tered August  15,  1884,  by  Nic.  Althaus,  New  York,  N  \.  Trans- 
ferred  to  "El  Oriente"   Fabrica   De  Tabacos,  Inc,  Manila,  P.  1., 

January  13,  1933.  ....         ,-  •         **  „ 

CARRIETTA:— 21,169  (Tobacco  World).  For  cigars,  cigarettes 
and  cheroots.  Registered  November  26,  1910,  by  Heywood,  Stras- 
ser  &  Voigt  Litho.  Co.,  New  York,  N.  Y.  Transterred  by  Con- 
solidated Litho.  Corp.,  successors  to  original  registrants,  to  El 
Oriente"  Fabrica  De  Tabacos,  Inc..  Manila,  P.  I.,  January  20,  1933. 
LA  SARAMITA:— 19,980  (Tobacco  Leaf).  Registered  November 
14  1900,  bv  J.  B.  Shields  &  Co.,  Cleveland,  Ohio.  Transferred  to 
A.'  Greenbaum,  and  re-transferred  to  Joseph  D.  Klein,  Cleveland, 
Ohio.  September  2,  1924.  .      rs       r-         -  u 

NEW  YORK  DRAFT:— 22,487  (Tobacco  Leaf).  For  cigars,  che- 
roots and  cigarettes.  Registered  January  2,  1902,  and  No.  28,339 
(Trade-Mark  Record).  For  cigars,  cigarettes  and  tobacco.  Regis- 
tered April  24,  1903,  bv  Alois  Krause,  Binghamton,  N.  Y.  Through 
mesne  transfers  acquired  by  Ray  S.  Clark,  and  re-transferred  to 
Powell  &  Goldstein,  Inc.,  (Jneida.  N.  \ .,  August  8,  1932. 
HEIGHO:— 10,022  (Trade-Mark  Record).  For  cigars.  Registered 
January  17.  1891,  bv  Geo.  S.  Harris  &  Sons,  Philadelphia,  Pa. 
Transferred  bv  Consolidated  Litho.  Corp.,  successors  to  B.  Was- 
serman  Company,  New  York,  N.  Y.,  January  10,  1933. 

CANCELLED  REGISTRATION 
FAMABELLA:— 46,132.    For  all  tobacco  products.     Registered  De- 
cember 6,  1932,  by  Jose  Escalante  &  Co.,  Chicago,  111. 

E.  L.  NISSLY  DIES 

E.  L.  Xissly,  well-known  Lancaster  rounty  tobacco 
merchant  and  former  head  of  the  Nissly  Tobacco  Com- 
pany, Florin,  Pa.,  died  suddenly  at  his  home  recently, 
following  an  illness  of  three  days.     He  was  seventy 

vears  old. 

Mr.  Nisslv  was  at  one  time  known  as  the  largest 
individual  tobacco  grower  in  Pennsylvania,  and  was 
also  a  former  president  of  the  First  National  Bank  of 
Marietta,  Pa.    He  retired  from  active  business  about 

six  years  ago. 

He  is  survived  by  four  sons,  H.  Boy,  E.  Jay,  C. 
Lloyd  and  Walter  S.,  and  his  widow. 


NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 
ASSOCIATIONS  CONVENTION 

HE  SEVERAL  associations  comprising  the 
National  Board  of  Tol)aceo  Salesmen's  Asso- 
ciations mot  in  convention  at  the  Hotel  Hilde- 
brecht,  Tronton,  N.  J.,  on  Friday  and  Satur- 
day, January  i:^th  jind  14th.  Jack  A.  Martin,  presi- 
dciit,  was  in  the  chair. 

Tlie  deloirates  attending  were  Albert  Freeman,  Joe 
Freeman  and  Jonas  J.  Ollendorf,  of  New  York  Branch 
No  1;  Jack  A.  Martin,  I.  Bertam  and  Abe  Brown,  ot 
Newark  Branch  No.  3,  and  Irving  IMoss,  Ad.  Hanuaer 
and  Elmer  Brindley,  of  Trenton  Branch  No.  ?k 

There  were  three  sessions — Friday  morning  and 
al'tenioon  and  Saturday  morning. 

Resolutions  were  i)assed  suggesting  to  the  Associ- 
nU'd  Ciirar  Manufacturers  and  Leaf  Tobacco  Dealers 
thai  a  e(mimittee  from  the  National  Board  l>e  invited 
l(»  ^it  in  the  conferences  of  the  Duys  Committee  so  that 
tliey  mav  be  of  service  in  the  betterment  of  the  industry. 
"Resolutions  were  also  passed  and  addressed  to 
Max  Jacobowitz,  secretary  of  the  National  Association 
,,t'  Tobacco  Distributors,  urging  their  association  mem- 
bers 'Mo  command  such  a  ])rice  for  cigarettes  and  to- 
baccos and  that  will  yield  a  profit  sufliciently  large  to 
enable  them  to  pav  commissions  on  such  sales  to  then- 
salesmen. "  At  tlie  present  time  most  jobbers  do  not 
pav  their  salesmen  for  cigarette  and  tobacco  sales. 

■  Elections  resulted  in  the  following  officers  being 
chosen:  Albert  Freeman,  of  New  York,  president;  L'- 
viii"'-  Moss,  of  Trenton,  first  vice-president;  Joe  tree- 
man,  of  New  York,  sec(md  vice-president,  and  Jack  A. 
Martin,  secretary  and  treasurer,^  ,    ,  ,  .    xr 

The  National  Board  convention  will  be  held  in  New 

York  next  year.  .      ,    ,       .  .^.       *  i« 

The  Trenton  branch  entertained  the  visitmg  dele- 

gntes  at  a  l)anquet  at  (icneva  hm. 

AMERICAN  TOBACCO  COMPANY  DIVIDENDS 

Directors  of  the  American  Tobacco  Com|)any  de- 
clared the  regular  dividends  on  the  common  and  com- 
mon B  stocks  last  week,  but  took  no  action  on  e.xtra 
pavments.  A  year  ago  at  this  time  the  company  voted 
"llonus  payments"  of  $1  a  share  on  both  classes  ot 

stock.  . -,      ,  A-        A 

The  regular  quarterly  dividends  amounting  to 
>^V2b  each  are  payable  March  1st  to  stockholders  of  rec- 
ord Fe))ruarv  10th. 


D.  EMIL  KLEIN  EARNINGS 

D  Emil  Klein  Comiiany,  Incorporated,  reports  for 
1932  net  income  of  $24G,3;i4  after  charges  and  taxes, 
iMiuivalent  after  dividends  on  7  per  cent,  prel'erred 
Mock,  to  $2.07  a  share  on  1)5,540  no  par  shares  ot  com- 
mon stock,  outstanding  at  the  end  of  the  year.  This 
crmipares  with  $3(54,619  or  $3.14  a  share  on  9<,t5<;.)  eoin- 
mon  shares  in  193L 


RETAIL  STORE  PROBLEMS 

{Continued  from  page  14) 
interfered    with    by    congested    vehicular    traffic    and, 
therefore,  that  such  a  jiroblem  d<X's  exist.      ^ 

The  above  i>ercentages  of  stores  reporting  on  this 
l)oint  from  cities  of  different  size  show  the  scofie  of 
interference.  It  exists  in  small  as  well  as  in  large  com- 
munities. Even  subcenter  shoi)])ing  districts  share  in 
it  proportionately.  As  the  size  of  the  city  increases  this 
interference  also  increases. 

(To  be  continued) 


VOLUIviE  53 


E^:^ 


1.IBRARY 

HECKITBb 

FEB  lb  1933 


LILLIAN   RUSSELL 

>r^  \     2 

^        for 

5c 


U.  S^BOND 


CIGARS 


CIGARS 


P.  LORILLARD  GO'S 

Cigars 

These  brands  formerly  sold 
at  5c  each  . . .  now  reduced  to 
fit  today's  purse  . . . 


automatic 

machines  offer 

A  NEW  RETAIL  OUTLET 

for 
TOBACCO  PRODUCTS 

Get  all  the  facts  now  on 
automatic  merchandizing. 

Write  for  a  sample  copy 

THE  AUTOMATIC  AGE 

2810  S.  Michigan  Avenue 
Chicago  Illinois 


EstabliiheJ    1886 


"BEST  OF  THE  BEST 


99 


v..  "^--^^ : 


NEW 

C  I  R  R  K  N  C  \ 

C I  il  A  R  S 


Manufactured    br 


A.  SANTAELLA  &  CO. 


Office,  1181   Broadway,  New  York  City 

FACTORIES:  Tampa  and  Keg   West,  Florida 


PUBLISHED  ON  THE   1ST  AND  15TH  OF  EACH   MONTH   AT  236  CHESTNUT  ST..  PHILA.,  PA. 


After 
^nothing 


all 


satisfies  like 


a  good  cigar 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box  and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


XwHEN  BUYING  CIGARS 

I       Remember  thjf  ►«eg*rdleft  of  Price 

I  THE  BEST  CIGARS 

I  ABE   PAOLED   IM 

V  WOODEN   BOXES 


Volume  53 


THE  TOBACCO  WORLD 


Number  4 


Established  1881 

TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 

Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street,  Philadelphia,  Pa. 

Entered  as  second-class  mail  matter,  December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


$2.00  a  Year 


PHILADELPHIA,  FEBRUARY  15,  1933 


Foreign  $3.50 


CIGARETTES  FURTHER  REDUCED  TO  $5.50 
HE  second  drastic  price  revision  witiiin  recent 
months  was  made  on  Satnrday  by  the  Amer- 
ican Tol)acco  Company  in  the  fiiJ:ht  ra^in^  l>e- 
tween  manufacturers  of  so-called  standard 
hrands  and  the  ten-cent  ^^rades.  Tt  carried  wholesale 
prices  down  to  $5.r)0  a  thousand,  a  cut  of  fifty  cents. 
This  compares  with  the  i)rice  of  ^6.^7)  a  thousand  ob- 
taining ])efore  the  reductions  were  started. 

The  retail  price  in  this  area  was  promptly  fixed 
by  the  Great  Atlantic  and  l^icilic  Tea  Company  which 
posted  a  schedule  of  ten  cents  a  pack  or  $1  a  carton  on 
*' Lucky  Strike,"  "(^amel,"  '*01d  Gold"  and  ''diester- 
field,"* bringing  the  standard  brands  into  direct  com- 
petition with  the  cheaper  grades. 

Following  American  Tobacco's  announcement  the 
other  members  of  the  *'big  four"  followed  suit.  Other 
leading  retailers  are  likely  to  post  the  same  prices  as 

the  A.  &  P.  *  .         .^    ^    ,      ^ 

The  new  price  war  follows  closely  on  the  heels  or 
the  initial  deep  cut  of  eighty-five  cents  a  thousand  to 
$()  announced  January  2  and  was  the  second  step  lu 
the  battle  to  regain  the  business  which  was  won  from 
the  so-called  standard  l.'j-cent  luandii  last  yeur,  by  the 

10-cent  l)rands. 

In  addition  to  attempting  to  drive  the  10-cent 
brands  out  of  the  volume  market,  it  is  understood  the 
price  war  also  was  designed  to  recover  some  percent- 
age of  the  estimated  4(MM)0,(K)(MHK)  cigarette  business 
lost  to  smokers  who  are  now  rolling  their  own. 

In  usually  well-informed  (piarters  it  was  suggested 
that  one  or  more  of  the  remaining  three  ^'big  four" 
companies  might  slash  the  price  to  a  flat  $.")  a  thou 
sand,  but  the  announcement  was  made  by  the  H.  J. 
Reynolds  Company  that  the  wholesah*  price  ot 
'*C'amels"  had  Ix^en*  reduced  to  ^:)J)i)  to  meet  the  Amer- 
ican Tobacco  cut,  and  the  suggestion  was  considered 
more  in  the  light  of  a  rumor. 

DRUG,  INCORPORATED,  TO  CHANGE  STOCK 

PAR 

Drug,  Incorporated,  has  notified  the  Xi'W  York 
Stock  Exchange  of  a  ])rop<)sal  to  change  the  par  value 
of  its  capital  stock  from  no-i»ar  value,  as  at  present, 
to  $10  par  value.  The  comi)any  has  outstanding  Ji  total 
of  3,501,499  shares  of  no-par  stock  which  is  carried  on 
the  books  at  a  value  of  $8.'),4r,H,L>2S  or  the  e«iuivalent  ot 

about  $25  a  share. 

The  change  in  ])ar  value  of  course  would  call  tor 
a  write-down  of  such  book  ca])ital  to  $;i5,01 4,990  and 
the  transfer  of  approximately  $5(MKKM)(M)  to  surplus 
account.  This  freshly  creati'd  book  sur])lus  would  i)er- 
mit  the  writing  downof  various  items  on  the  asset  side, 
such  as  trade-marks,  goo<l  will,  ])atents,  etc.,  earned 
at  $44,1()5,745  and  investments  in  stocks  of  other  com- 
panies carried  at  $36,728,557,  to  levels  more  nearly  in 
keeping  with  current  values. 


NEW  "MURIEL"  TO  BE  PLACED  IN  FEW  DAYS 

UK  p.  Lorillard  Company  has  announced  that 
the  new  size  *' Muriel"  cigars  which  are  man- 
ufactured to  retail  at  five  cents  straight  will 
be  ready  for  distribution  in  the  Metropolitan 
district  of  New  York,  within  the  next  few  days 
and  shipments  to  other  sections  of  the  country  will  be 
made  thereafter  just  as  soon  as  possible.  The  new 
"Muriel"  will  go  to  the  retail  trade  at  $39  per  thou- 
sand. * 

No  attempt  has  l)een  made  to  surpass  all  five-cent 
cigars  in  size — in  fact  it  is  smaller  than  many  of  them, 
but  the  P.  Lorillard  Company  has  endeavored  to  pro- 
duce a  cigar  of  unequalled  excellence  in  smoking  qual- 
ities at  this  price. 

It  is  their  opinion  that  cigar  smokers  are  more  crit- 
ical now  than  they  have  been  in  recent  years  and  that 
there  is  a  big  opportunity  for  volume  business  in  meet- 
ing their  demands.  They  are  catering  to  the  smoker 
who  knows   and  demands   exceptional   (luality. 

The  large  chains  that  have  already  placed  orders 
for  the  new  size  "Muriel"  are  selling  them  at  five  cents 
straight ;  $2.40  per  box  of  fifty.  At  these  prices  there 
will  be  opportunity  for  the  independent  retailers  to 
make  a  good  profit. 


U.  S.  TOBACCO  NET  GAINS  $514,155 

United  States  Tobacco  Company  reports  for  1932 
net  income  of  $3,534,934,  after  expenses,  depreciatioii, 
>bsolescence  and  Federal  taxes,  an  increase  of  $514,155 
)ver  the  previous  year.  xVfter  paying  $182,000  in  divi- 
londs  on  the  preferred  stock,  $1,937,368  in  dividends  on 
ihe  common  stock  and  transferring  $2,791,523  from 
«^'neral  reserve  to  surplus,  and  writing  down  good  will, 
etc.,  from  $4,4r)l,395  to  $1,  the  surplus  account  as  of 
December  31,  1932,  amounted  to  $5,883,485.  At  the 
close  of  the  year  the  company  had  total  assets  of  $2o,- 

"80  128. 

'  John  M.  De  Voe,  ])resident,  in  his  report  to  stock- 
jiolders,  savs  the  net  earnings  for  1932,  after  preferred 
dividends,  \vere  equal  to  $7.64  ixir  share  on  the  com- 
mon stock  outstanding,  and  that  none  of  the  earnings 
shown  in  the  income  acouiit  were  derived  from  the  coni- 
paiiy's  investment  in  its  own  common  shares,  the  divi- 
dends accruing  on  the  latter  being  credited  against  divi- 
dend payments  in  the  earned  surplus  account. 


CIGARETTE  TAX  PASSES  OKLAHOMA  HOUSE 

A  bill  i)lacinir  a  three-cent  per  package  tax  on  ciga- 
rettes was  passed  bv  the  Oklahoma  House  of  Repre- 
sentatives on  February  St  Ik  The  measure  now  goes 
to  the  State  Senate,  where  Administration  leaders  may 
make  an  effort  to  increase  the  tax  to  4V2  cents  as  orig- 
inallv  proposed  by  Governor  W.  H.  Murray. 


53rd  year 


THE  TOBACCO  WORLD 


February  15,  1933 


GEORGE  W.  HILL  DECLINES  STOCK  ALLOT- 
MENT 

NDER  date  of  February  10,  Georj^e  W.  Hill, 
president  of  the  American  Tobacco  Company, 
announced  in  a  letter  to  stockliolders  of  that 
company  that  he  liad  declined  the  allotment 
made  to  him  of  13,440  shares  of  the  company's  B  stock 
under  the  employees'  stock-subscription  plan,  which 
has  been  fousrht  through  several  courts  in  a  stockhold- 
er's suit.  The  president  stated  that  he  had  done  so 
because  of  his  belief  that  he  could,  in  that  way,  more 
vigorously  uphold  the  principle  that  employees  w^ho 
do^  their  jobs  well  and  make  money  for  the  company 
will  also  make  money  for  themselves. 

This  action  reduces  the  number  of  shares  which 
have  been  allotted  under  the  plan  from  53,830  to  40,39<). 

In  his  letter,  Mr.  Hill  reminded  the  stockholders 
that  they  adopted  the  plan  two  years  ago  on  his  rec- 
ommendation and  that  he  was  directed  to  make  the 
idlotments  and  tix  the  prices  of  the  stock.  lie  selected 
the  535  employees,  including  all  the  directors,  who 
shared  in  the  allotments,  but  said  that  none  of  the 
shares  allotted  has  yet  been  delivered  to  the  partici- 
pants. 

Mr.  Hill  defended  the  allotments  to  seventeen  di- 
rectors on  the  ground  that  they  devote  all  their  time 
and  efforts  to  the  interests  of  the  company,  that  none 
of  them  has  any  other  business  interest,  imd  that  every 
director  is  an  active  employee  and  the  head  of  one  or 
more  departments  and  that  they  are  the  most  impor- 
tant and  valuable  of  the  employees.  In  that  respect, 
he  asserted,  the  board  was  constituted  ditTerently  from 
the  boards  of  many  other  corporations. 


LORILLARD  EARNINGS  MAY  SHOW  INCREASE 

The  Wall  Street  Journal  says  that  when  final  earn- 
ings figures  for  VXV2  are  compiled,  it  is  indicated  that 
P.  Lorillard  Comi)any  will  show  net  income  of  approxi- 
mately $5,000,000  equivalent  to  around  $2.20  a  share 
on  1,901^212  common  shares  after  preferred  dividend 
re<piirements.  This  would  compare  with  $4,846,373 
for  1931  or  $2.12  a  share. 

Total  *'01d  Gold"  sales  of  around  6,000,000,000 
a  year  do  not  represent  as  large  a  proportion  of  Loril- 
lard's  business  as  does  the  cigarette  business  of  the 
other  large  companies,  the  Journal  says. 

During  1932  the  company  continued  to  improve  its 
financial  position.  Like  all  cigarette  manufacturers,  it 
was  enabled,  says  the  Journal,  by  lower  pr-ices  for  leaf 
tobacco,  to  reduce  the  amount  of  its  investment  in  in- 
ventory, and  thus  improve  its  funded  debt,  by  pur- 
chase on  the  market  of  more  than  $1,500,000  of  its  5 
]>er  cent,  bonds. 


GEORGE  W.  HELME  COMPANY  EARNINGS 

George  AV.  Helme  Companv,  snulY  manufacturers, 
reports  for  1932  net  profit  of  $2,017,566  after  charges 
and  Federal  taxes,  equivalent,  after  7  per  cent,  pre- 
ferred dividends,  to  $7.24  a  share  on  240,000  conmion 
shares,  as  compared  with  $2,147,690,  or  $7.78  a  shan* 
in  1931. 


NEW  PHILIP  MORRIS  CIGARETTE 

Philip  Morris  and  Company,  New  York,  manufac 
turers  of  the  well-known  **A[arlboro"  cigarette,  is  mar- 
keting a  new  cigarette  to  retail  at  fifteen  cents  a  pack- 
age of  twenty,  under  the  brand  name  of  **  Philip  Mor- 
ris".   The  new  cigarette  is  known  as  an  English  blend. 


**OLD  GOLD"  RETURNS  TO  RADIO 

FTER  a  long  absence  from  radio,  ''Old  Gold,*' 
manufactured  by  the  P.  Lorillard  Company, 
returned  to  the  Columbia  network  on  Wednes- 
day, February  8,  with  a  half-hour  program  of 
popular  and  delightful  music  by  Fred  Waring  and  his 
complete  orchestra.  The  program  will  be  featured  each 
Wednesday  evening  from  10  to  10.30  P.  M.,  Eastern 
Standard  Time,  over  Columbia  stations  in  the  follow- 
ing cities:  Akron,  Albany,  Atlanta,  Bakersfield,  Balti- 
more, Birmingham,  Boston,  Buffalo,  Charlotte,  Chat- 
tanooga, Chicago,  Cinciiniati,  Cleveland,  Columlnis, 
Dallas,  Denver,  Detroit-Windsor,  Fort  Wayne,  Fort 
Worth,  Fresno,  Hartford,  Houston,  Indianapolis,  Kan- 
sas City,  Little  Rock,  Los  Angeles,  Louisville,  Mem- 
phis, Miami,  Minneapolis,  Mobile,  New  Orleans,  New 
York  City,  Oklahoma  City,  Orlando,  Philadelphia, 
Pittsburgh,  Portland,  Providence,  Rochester,  Sacra- 
mento, Salt  Lake  City,  San  Antonio  Santa  Barbara, 
San  Diego,  San  Francisco,  Seattle,  Stockton,  St.  Louis, 
Spokane,  Syracuse,  Tacoma,  Tampa,  Toledo,  Topeka, 
Washington. 

JANUARY  TOBACCO  SALES  IN  KENTUCKY 

Kentucky  warehouses  sold  170,142,312  pounds  of 
tobacco  of  all  types  during  January  for  $18,278,400,  or 
nn  average  of  *$10.74  per  hundred  pounds,  Eugene 
Flowers,  Commissioner  of  Agriculture,  reported  to- 

During  the  same  month  of  1932  the  warehouses 
sold  20r),689,591  pounds  of  tobacco  of  all  types  for 
$15,897,475.83,  or  an  average  of  $7.73  per  hundred 

pounds. 

The  general  average  for  January  sales  fell  otl 
from  December,  when  78,029,705  pounds  of  leaf  of  all 
types  were  sold  for  $10,142,985,  or  an  average  of  $12.99 

per  hundred. 

The  sales  for  Januarv  included  143,162,612  jiounds 
of  hurley  for  $17,140,298,  or  an  average  of  $11.97  per 
hundred  pounds.  In  January  of  1932,  170,701,400 
l)ounds  of  burlev  were  sold  for  $14,616,321,  or  an  aver- 
age of  $8.56.  During  Deceml)er  73,631,805  pounds  of 
hurlev  brought  $9,949,424,  an  average  of  $13.51. 


UNITED  STOCK  DROPPED  FROM  EXCHANGE 

Common  and  preferred  stocks  of  the  Ignited  Cigar 
Stores  Company  of  America  were  removed  from  trad- 
ing on  the  New'  York  Stock  Exchange  at  the  opening 
of  business  on  February  9th.  The  removal  results  auto- 
matically l>ecause  of  discontinuance,  as  of  the  close  of 
business  on  February  8th,  of  the  company's  transfer 
an<l  register  oflices  in  New  York. 

In  a  notice  issued  on  February  8th,  the  exchange 
warned  brokers  to  be  careful  to  see  that  certificates  for 
United  Cigar  Store  stock  in  their  possession  are  placed 
in  names  under  which  they  would  constitute  a  delivery 
Ijefore  the  close  of  the  com])any's  books,  in  order  to 
settle  transactions  made  on  the  exchange  and  to  facili- 
tate settlements  of  any  future  over-the-counter  trad- 
ing in  the  shares. 

The  securities  now  .ire  listed  on  the  New   \  ork 

Produce  Exchange. 

AMERICAN  SNUFF  COMPANY  EARNINGS 

The  American  SnuiT  Company  reports  net  income 
of  $1,818,026  for  the  year  1932,  equivalent,  after  pre- 
ferred dividends,  to  $3.59  a  share  (par  $25)  on  440,(KX) 
common  shares,  compared  with  $1,916,132,  or  $3.81  a 
share  for  the  previous  year. 


February  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


ILLUSION: 


One  of  Napoleon's  soldiers  rose  to  fame 
on  the  "Burning  Oven  "  trick.  A  roaring 
fire  was  built  in  an  oven  ...  the  tempera- 
ture rose  to  600°  F.  Into  the  oven  walked 
the  "fire  king,"  M.  Chabert,  carrying  sev- 
eral raw  steaks.  A  few  minutes  later  the 
doors  were  flung  wide  and  out  he  stepped 
. . .  safe  and  sound  . . .  with  the  steaks 
thoroughly  cooked. 


It's  fun  to  be  fooled 
...it's  more  fun  to  KNOW 


EXPLANATION 


Heat  rises.  When  Chabert  entered  the 
oven  he  hung  the  steaks  above  the  fire,  in 
the  center  of  the  oven,  then  dropped  to 
the  tloor  at  the  side,  covering  his  head 
with  a  hood  made  from  his  shirt.  He 
breathed  through  small  air  holes  in  the 
floor.  When  the  steaks  were  conked  he 
threw  back  the  hood,  grabbed  the  steaks, 
and  stepped  out  in  triumph. 


Q 


IN  THC  w£^SI£ 


"Th«  Burning  Oven"  is  an  old  illu* 
sion  which  has  played  a  leading  role 
in  cigarette  advertisinjj.  Its  modern 
name  is  "Heat  Treatment." 

IXPLANATION:  All  ci(iarette  manu- 
facturers use  the  heat-treating  process. 
Harsh,  raw  tobaccos  require  inten- 
sive processinfi  under  high  tempera- 
tures. The  more  expensive  tobaccos, 
which  are  naturally  mild,  call  for  only 
a  moderate  application  of  heat. 

The  first  Camel  cigarette  was  manu- 
factured under  the  heat-treating  pro- 
cess. Every  one  of  the  billions  of 
Camels  produced  since  has  received 
the  necessary  heat  treatment.  But  re- 
member that  heat  treatment  never 
makes  cheap,  inferior  tobacco  good. 


It  is  not  in  heat  treatments,  but  in 
more  costly  tobacco  and  matchless 
blending,  that  Camels  find  their  ap- 
pealing mildness  and  flavor. 


„P)rlillit.  rj:f:«.  R  J   B«-ym.Ul»  Tobacco  Company 


CJIM 


It  is  a  fact,  well  known 
by  leaf  tobacco  experts, 
that  Camels  are  made  from 
finer,  MORE  EXPENSIVE 
tobaccos  than  any  other 
popular  brand. 

You  sense  this  quality  in  the  mildness 
...  the  distinctive  flavor  ...  of  Camels. 

More  costly  tobaccos  and  a  match- 
less blend  tell  the  story  of  Camel 
leadership  in  public  confidence. 

Try  Camels.  Judge  them  critically. 
Compare  them  with  others  for  mild- 
ness, for  throat-ease,  for  good  taste. 
Key  your  taste  to  quality!  Camels 
come  to  you  fresh  and  cool ...  in  the 
air-tight,  welded  Humidor  Pack  that 
keeps  dryness  outside  and  freshness 

nside. 

JVO  TRICKS 

.  JUST  COSTLIER 

TOBACCOS 

N     A     MATCHLESS      BLEND 


53rd  year 


THE  TOBACCO  WORLD 


February  15,  1933 


S.  T.  BANHAM  DIES  SUDDENLY 

AMUEL  T.  BAXHA^^,  sixty-one,  Koxboroup:h 
manufacturer  and  civic  leader  and  chairman 
of  the    Merchant    ^Farine    Committee    of    the 
(^hamber  of  Commerce,  died  February  1st  at 
his  home,  427  Green  Lane,  Roxborou^h. 

His  death  was  sudden,  although  he  had  been  ill 
for  several  months.  Mr.  Banham  visited  his  otlfico  in 
:\ranayunk,  and  his  death  came  shortly  after  his  return 
to  hishome,  Avhere  he  lived  with  his  mother.  Mrs.  Anna 
Banham,  and  his  sister,  Miss  Bertha  Banham. 

^Ir.  Banham,  prominent  advocate  of  a  irrcater  Port 
of  Philadelphia,  had  made  more  than  thirty  trii)s  to 
Europe,  most  of  them  devoted  to  interesting  Euro])can 
manufacturers  in  the  ])ort,  and  he  was  instrumental 
in  obtaining  the  ''Milwaukee"  steamship's  passenger 
cruises  from  Philadelphia  in  1928,  and  the  West  Indies 
cruises  of  the  Hamburg- American  steamship  ''Repub- 
lic" in  1929-30. 

He  was  j^resident  of  the  City  Business  Club,  which 
he  headed  for  ten  years;  of  the  Manayunk  Business 
Men's  Association,  for  twelve  years,  and  a  former  pres- 
ident of  the  United  Business  Men's  Association. 

Born  in  England  in  1871,  Mr.  Banham  had  V)een  a 
resident  of  Roxborough  since  he  was  ten  years  old, 
attending  the  public  schools  th<*re.  After  a  short  pe- 
riod of  employment  with  the  Pencoyd  Iron  Works,  at 
the  age  of  nineteen  he  founded,  with  a  brother,  Albert 
L.  Banham,  the  firm  of  S.  T.  Banham  &  Brothers,  now 
a  large  w^holesale  tobacco  distributing  firm  at  4367 
Main  Street,  Manayunk,  and  another  in  Xorristown. 

Mr.  Banham  d'isj)osed  of  his  automobile  agency 
in  Manayunk  at  his  retirement  in  Se])tember,  1931, 
after  twenty-one  years  in  that  business,  during  which 
he  l)ecame  president  of  the  Ford  Dealers  Association 
of  Philadelphia. 

During  a  long  career  as  officer  of  the  Philadelphia 
civic  groups  Mr.  Banham  became  a  ])rominent  figure  in 
disputes  between  the  city  and  the  Philadelphia  Rapid 
Transit  Comi)any.  Among  his  recommendations  were 
the  creation  of  a  permanent  traffic  and  transit  ccmtrol 
board  for  Philadelphia;  creation  of  a  Port  Commis- 
sion, and  adoption  of  the  City  Manager  plan  of  gov- 
ernment. 

In  addition  to  other  offices,  Mr.  Banham  had  l>een 
president  of  the  Twenty  first  Ward  Civic  Association 
and  of  the  Twenty  first  Ward  Memorial  Monument 
Association,  w^hich  erected  one  of  the  first  World  VJ^ixr 
memorials  in  this  citv.  He  was  a  member  of  Palestine 
Lodge,  F.  and  A.  M.,*of  Falls  of  Schuylkill  and  of  Elks 
Lodge  No.  2. 


Trade  Notes 


PROMOTING  "MEDALIST"  IN  PHILADELPHIA 

S.  Silverberg,  i)romotional  man  for  E.  A.  Kline  & 
Company,  ''Medalist"  manufacturer,  New  York  City, 
has  been  in  Philadeli)hia  during  the  past  two  weeks 
doing  promotional  work  among  consumers  on  ** Medal- 
ist"  cigars  with  splendid  results.  Mr.  Silverberg  has 
also  been  working  in  the  retail  trade  promoting  the 
''Medalist"  Juniors,  in  the  new  packing  retailing  at 
fifty  cents  for  a  ])ackage  of  ten  of  the  Juniors.  Yahn 
&  AIcDonnell  have  been  ai)pointed  exclusive  distrib- 
utors of  the  "Medalist"  brand  for  this  territory,  effec- 
tive Januarv  1st. 


Mr.  Daniels,  representing  Val  M.  Antuono's, 
Tampa,  Fla.,  "C.  H.  S."  brand  was  in  town  last  week 
visiting  the  trade  in  the  interest  of  this  five-cent  Ha- 
vana brand. 


Abe  ^'aro,  the  genial  ambassador  of  the  "Optimo" 
factory,  was  in  town  last  week  visiting  Yahn  &  Mc- 
Donnell, local  distributors  of  the  l)rand.  "Optimo" 
sales  continue  to  maintain  their  steady  volume  of  sales 
here. 


Yahn  &  ^IcDonnell  report  an  excellent  sale  on  their 
private  brand,  "Mint  Perfecto,"  which  has  just  been 
reduced  to  retail  at  five  cents  eacli,  $5  per  hundred. 
This  brand  formerly  retailed  at  four  for  twenty-five 
cents,  and  the  recent  reduction  in  price  has  etTected 
i\u  unexpected  increase  in  sales. 

Benjamin  Lumley,  representing  F.  W.  Sommer- 
feld  Cigar  Company,  Miami,  and  Garcia  y  Vega, 
Tampa,  has  been  visiting  his  factories  in  the  South 
during  the  past  two  weeks  and  is  expected  to  return  to 
l*hiladelphia  this  week.  He  advises  his  friends  in 
Philadelphia  that  he  is  having  a  wonderful  time  in 
Florida  and  expects  a  big  year  ahead  for  his  brands. 

E.  Rosenthal  is  s})ending  some  time  in  Philadel- 
phia doing  promotional  work  on  the  Cfonzales  &  San- 
chez cigar,  through  Yahn  &  McDonnell,  local  distrib- 
utors of  the  brand,  with  splendid  results.  Several  new 
popular  sizes  will  Ix?  added  to  the  line  in  a  short  time, 
which  are  expected  to  have  a  stimulating  effect  on 
sales  of  this  high-grade  brand. 


February  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


Mm 


ness  an 


a  K^naracter 


's  toas 


<ipr.,  iffB.llM  AmwJqwTobMwOo 


8 


53rd  year 


THE  TOBACCO  WORLD 


Februarv  15,  193.3 


C)ii  Januarv  31st  it  was  announcod  tliat  Bayuk  ('i- 
^ars,  liieori)oiatod,  liad  added  r>92  omployoos  to  the 
operaliuir  force  in  their  Phihidelpliia  ])hnit. 


llarrv  A.  Tint  is  featurinir  a  wonderful  display 
of  line  pii)es  in  his  stand  in  the  Pennsylvania  Build- 
ini--,  and  reports  a  wonderful  pipe  business  as  a  result. 


John  Wagner  c^'  Sons  announce  that  they  have  .inst 
a.dded  live  popular  sizes  to  their  own  controlled  ''Waj?- 
ner"  brand  of  fine  dinars,  and  calls  for  this  ])rand  are 
showinir  a  substantial  increase  among  consumers. 


Godfrey  S.  M.  Tint,  son  of  Harry  A.  Tint,  who 
oi)erates  cigar  stands  in  the  Burlington  Arcade  and 
the  Pennsylvania  Building,  returned  last  week  from 
his  honeymoon  and  was  tendered  a  welcome-home  ban- 
quet at  the  Manufacturers  Club. 


I.  B.  White,  manager  of  the  cigar  department  of 
John  Wagner  &  Sons,  Dock  Street  distributors,  reports 
a  wonderful  business  on  their  '*Monticello"  smoking 
mixture  and  ''Monticello"  cigarettes,  both  controlled 
brands  of  the  Wagner  house. 


Bill  AVood,  of  the  Wood  Drug  Company,  has  just 
returned  from  a  sojourn  in  the  Southland  where  he  had 
a  splendid  time  enjoying  the  balmy  atmosphere  and 
sparkling  waters  for  which  that  section  of  tliis  country 
is  so  famous. 

Julius  Blum,  of  the  ''Natural  Bloom''  factory, 
1300  First  Avenue,  New  York  City,  was  in  town  on 
Monday  visiting  Yahn  &  McDonnell,  local  distributors 
of  the  brand.  "Natural  Bloom"  has  a  good  distribu- 
tion in  this  territory  and  a  goodly  number  of  steady 
customers  who  are  partial  to  that   ])rand. 


"Briggs,"  the  new  high-grade  smoking  tobacco, 
manufactured  ])y  the  P.  LoriUard  Company,  and  dis- 
tributed by  Yahn  &  McDonnell,  continues  to  gain  in 
popularity  and  is  being  featured  by  more  and  more  re- 
tailers daily.  This  brand  retails  at  15  cents  straight, 
and  the  estaV)lished  i)rice  is  being  rigidly  maintained 
by  retailers  throughout  the  city  who  are  interested  in 
stocking  merchandise  in  which  there  is  a  legitimate 
profit. 

The  new  ''Bayuk  Phillies,"  which  was  reduced 
on  January  first  toretail  at  five  cents,  is  continuing  to 
gain  in  popuhirity  throughout  the  country  among  those 
consumers  who  aj)preciate  quality  in  a  cigar,  and  orders 
are  continuing  to  pour  into  factory  headrpiarters  at 
Xintli  Street  and  Columbia  Avenue,  in  such  volume 
tliat  the  huge  factory  has  l)een  kept  running  to  al)so- 
lute  capacity  ever  since  news  of  the  reduction  in  price 
of  the  "Phillies"  was  broadcast  to  retailers  and  con- 
sumers throughout  the  country.  The  outlook  for  con- 
tinued increasing  popularity  of  Bayuk  brands  is  con- 
sidered to  be  highly  favorable. 


PLANTING  MORE  TOBACCO  SEED  BEDS  URGED 
FOR  FIGHTING  BLUE  MOLD 

LANTING  more  seed-beds  is  the  simplest  way 

for  a  tobacco  grower  to  insure  himself  against 

disastrous  h)sses  from  downy  mildew  or  blue 

mold,  savs  the  T'nited  States    I)e]iartnient    of 

Agriculture. 

This  disease  was  first  noticed  in  the  I'uited  States 
in  1!)21,  did  not  appear  again  until  VXU,  and  in  1!>32 
did  widesi)read  damage,  esi)ecially  in  North  Carolina,- 
S(nith  Carolina,  and  i)arts  of  (icorgia.  The  mildew  at- 
tacks i)lants  in  the  seed-bed.  It  is  c(mmion  in  Aus- 
tralia. The  department  says  the  mildew  ])roblem  i)ro1)- 
al)ly  is  here  to  stay,  and' that  destructive  outbreaks 
mav  occur  whenever  the  weather  is  favorable. 

"  The  mildew  first  appears  as  yellow  blotches  on  tlie 
leaves  with  a  cottony  growth  on  the  undersides  of  the 
leaver,  usually  white  or  pale  violet  in  coloi'.  In  a  few 
days  the  leaves  have  <lead  areas  on  them,  as  though 
they  had  been  spattered  with  ])(»iling  water, 

*  In  planting  more  beds,  it  is  l)est  to  have  them  sep- 
arated and  sown  at  different  times,  as  some  of  the 
beds  would  then  stand  a  lietter  chance  of  encountering 
weather  unfavorable  to  the  disease.  After  the  plants 
are  transi)lanted  there  is  little  danger  from  the  dis- 
ease and  the  department  advises  transplanting  as  soon 
as  the  plants  are  large  enough.  If  there  is  disease 
in  the  bed,  transplanting  after  the  plants  begin  to  re- 
cover results  in  more  i)lants  living  than  would  sur- 
vive if  the  diseased  ])lants  were  trans])lanted.  Spray- 
ing with  Bordeaux  mixture  may  help  check  the  disease. 

FREDDIE  SUSS  DEAD 

The  many  friends  of  Freddie  Suss,  well-known  re])- 
resentative  of  S.  II.  Fnrgatch  y  Ca.,  New  York  City 
manufacturers,  were  shocked  to  learn  that  lie  passed 
awav  suddeidy  in  Cleveland,  ().,  on  Monday,  Febru- 
ary Gth.  Mr.  Suss  had  just  started  on  his  usual  west- 
erii  trip  to  contact  the  trade  on  his  brands.  lie  was 
taken  ill  in  BulValo,  but  felt  able  to  continue  his  trip, 
and  had  reached  Cleveland  when  his  death  occurred. 


IMPERIAL  TOBACCO  COMPANY  EARNINGS 

The  Imperial  Tobacco  Company  of  (Jreat  l^ritain 
and  Ireland  reports  for  the  year  ended  October  31, 
11)32,  profit  of  £8,Gr)(i,8n8,  after  depreciation,  taxes, 
etc.,  but  before  reserves,  as  comi)ared  with  i:9,88(),063 
in  the  preceding  fiscal  year. 

Frank  Swick,  of  Simpson,  Studwell  &  Swick.  man- 
ufacturers of  "Chukkers"  cigarettes,  was  a  visitor  in 
Philadelphia  last  week. 

John  L.  McCiuerty  postcards  his  friends  in  Fhila 
delphia  that  he  is  having  a  line  time  in  Havana,  where 
Jie  is  visiting  the  "K(»meo  y  Juliet  a"  factory,  which  he 
represents  in  the  United  States. 

Paul  Steinberg,  veteran  salesman  of  John  Wagner 
&  Sons,  is  making  particular  smokers  in  Philadelphia 
aware  of  the  extra  good  (pialities  of  the  "Me<lal  of 
Honor**  cigar  and  creating  a  host  of  friends  for  the 
new  cabinet  si'/e  which  was  recently  achled  to  the  line, 
retailing  at  ten  cents  each.  Mr.  Steinberg  is  thorouirhly 
sold  on  the  idea  that  the  **Medal  of  Honor"  brand  is 
imsurpassed  for  quality,  workmanship  and  aroma,  and 
the  sul>stantial  increase  in  orders  which  he  has  been 
turning  in  to  John  Wagner  &  Sons,  local  distributors 
of  the  l)rand,  is  evidence  that  his  many  customers 
heart ilv  agree  with  his  oj)ini(»n. 


February  15,  1933 


THE  TOBACCO  WORLD 


53rd  year 


iC 


m  woi 


kin^  an 


dS 


mo 


kiiW  overtime 


kence  a  A/ii/c/cr  C^/^/r/Ze 

o 

When  I  work  hard,  I  usually  smoke  more; 
and  when  I  smoke  more,  I  usually  work 
harder— that's  why  I  want  a  cigarette  that's 
milder  and  tastes  better— that's  why  I 
smoke  Chesterfields. 


•  "; 


mm 


^^'^''ttnRTuio 


/ 


e  1 9  U ,  Liggett  &  Myers  Tobacco  Co. 


10 


53rd  year 


THE  TOBACCO  WORLD 


February  15,  1933 


News  From  Congress 


_        -AND 

Fe  D  E  R  A  L 


Departments 


EGISLATIOX  which  would  prevent  interstate 
commerce  in  tobacco  products  manufactured 
in  ])hints  in  wliich  persons  were  em])loyed  more 
than  five  davs  a  week  or  six  hours  a  dav  has 
been  favorably  reported  to  the  House  of  Kepresenta- 
tives  by  the  committee  on  lal)or. 

The  ])ill  would  enforce  the  adoption  of  the  five- 
day  week  in  all  factories,  manufacturinu:  establish- 
ments, workshops,  mines,  (piarrics,  mills  and  canneries 
by  prohibitiuiT  tlie  movement  in  interstate  or  foreij^n 
commerce  of  any  article  or  commodity  })roduced  in 
any  ])lant,  in  the  United  States  or  abroad,  in  which 
the  six-hour  day  and  tive-day  week  were  not  observed. 

Sentiment  of  the  industrial  world  is  sharply  di- 
%'ided  on  the  merits  of  the  shorter  week,  but  depres- 
sion conditions  are  believed  to  have  dulled  the  opposi- 
tion of  those  who  would  most  strenuously  have  fought 
the  thirty-hour  week  in  more  normal  times.  Labor, 
generally,  is  in  favor  of  the  ])lan,  as  are  a  num])er 
of  prominent  mainifacturers  who  see  in  it  a  widening 
of  the  employment  opportunities.  On  the  other  hand, 
many  manufacturers  oj)pose  a  shortening  of  the  jires- 
ent  hours  of  labor  by  law,  on  the  ground  that  individ- 
ual lines  of  industry  may  be  subject  to  special  condi- 
tions which  make  a  six-hour  day  undesirable. 

A  third  point  of  view,  that  hours  of  la))or  should 
be  lengthened,  was  laid  before  the  Senate  Judiciary 
Committee  during  hearings  on  similar  legislation  by 
Charles  B.  Bradbury,  a  merchant  of  Winthrop,  Mass. 

** Longer  hours  will  increase  j)roducti(ni  and  re- 
duce cost,  thus  permitting  jK'ople  to  obtain  goods 
cheajjer  and  to  consume  more,"  Mr.  Bradbury  told  the 
committee. 

*'If  we  can  i)roduce  goods  chea])er,  we  can  com- 
pete with  foreign  labor  aiul  can  export  mure  goo<ls, 
while  increased  cost  will  to  a  degree  stop  ]'roduction 
and  permit  the  people  of  other  nations  with  depreci 
ated  currencies  to  bring  into  this  country  too  many 
goods. ' ' 

Cj3    Ct3     Cj3 

Discontinuance  of  the  sale  bv  canteens,  navv  stoi<'s 
and  commissaries  and  post  exchanges  of  tobacco  prod- 
ucts and  other  commodities  which  in  j^rivate  merchan- 
dising are  subject  to  Federal  or  state  excise  taxes,  un- 
less the  amount  of  such  taxes  is  included  in  the  i)rice 
is  recommended  by  the  Shannon  committe»'  <»n  (Jov 
ernment  competition  with  private  business  in  a  rei)ort 
filed  with  the  House  of  Representatives  February  8. 

No  action  is  ex|)ected  to  be  taken  ujjon  the  report 
this  session,  but  Congressman  Joseph  B.  Shannon  of 
Missouri,  chairman  of  the  committee,  has  announced 
that  next  session  he  will  seek  to  take  the  (Jovernment 
out  of  232  different  kinds  of  ])usiness  which  eiglit 
months  of  investigation  disclosed  it  to  l>e  engaged  in. 


From  our  IVashington  Bureau  62?Albee  Building 


The  report  also  recommends  that  the  Post  Office 
Department  discontinue  the  practice  of  soliciting  i)ar- 
cel  i)ost  business  and  increase  its  rates  for  packages 
to  a  point  where  they  will  cover  the  entire  cost  of  the 
service,  and  that  the  Government  also  discontinue  the 
practice  of  selling  stami)ed  envelopes  with  printed 
return  cards. 

"The  evidence  in  general,"  the  committee  declared 
in  its  report,  "indicates  that  the  o])erations  of  the  Fed- 
eral Government  in  the  field  of  i)rivate  enter])rise  has 
reached  a  magnitude  and  diversity  which  threatens  to 
reduce  ])rivate  initiative,  curtail  tlu>  oi)portunities  and 
infringe  upon  the  earning  ])owers  of  tax-paying  under- 
takings while  steadily  increasing  the  levies  upon 
them." 

Cj3    Cp    CJ3 

Failure  of  tlie  Department  of  Justice  to  advance 
any  recommendations  for  relaxation  of  the  antitrust 
laws  during  the  depression  i)erio(l  lies  not  in  the  de- 
sire of  officials  to  continue  the  present  strict  statutes 
in  force  but  in  the  fact  that  no  modification  has  yet 
been  ])ro]>osed  which  would  not  involve  the  (Jovern- 
ment in  the  problem  of  price  fixing,  according  to  Attor- 
ney General  William  I).  Mitchell. 

"Under  any  legislation  conditionally  removing 
the  l»an  on  combinations  now  prohibited  by  law,"  Mr. 
Mitciiell  asserted  in  discussing  the  agitation  for  relax- 
ation of  the  present  statutes,  "the  determiiuition  of 
the  (juestion  whether  the  combination  resulted  in  ex- 
t<»rtion  or  oppression  on  the  consuming  public  would 
have  to  l)e  left  to  some  agency  like  the  Federal  Trade 
Commission,  which  could  approve  the  combiiiation  in 
advance  ancl  withdraw  its  approval  at  any  time  if  it 
were  found  to  result  in  unreasonable  exactions  from 
the  public. 

"Whatever  method  might  b«'  adopted,"  he  contin- 
ued, "a  departure  from  the  competitive  system  would 
reipiire  us  to  face  the  necessity  for  further  ])rojecting 
the  Government  into  control  aiul  supervision  of  busi 
ness,  and  as  a  ]>ermanent  legislative  ])olicy  it  seems 
uidikely  that  the  people  of  this  country  are  in  a  frame 
of  mind  to  be  satisfied  with  any  plan  which  would 
allnw  sonu'  commission,  board  or  bureau  at  Washing- 
ton to  be  ])assing  on  the  reasonableness  of  prices  tf> 
be  paid  throughout  the  land  for  necessary  or  useful 
(ommodities. 

"In  this  lies  the  inherent  difficidty.     All  the  dis 
eussions  l)y  institutes,  chambers  of  commerce,  bar  as 
sociations,  professors  and  economists  have  so  far  failed 
to  bring  forth  a  solution  in  the  form  of  concrete  leg- 
islative proposals  for  fundamental  changes  in  the  anti- 
trust laws  meeting  general  acceptance." 

{Continued  on    Page  17) 


February  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


11 


MR.  WILLIAMS  WARNS  ON  INCREASED  TAXES 

.  CLAY  WILLIAMS,  president  of  the  K.  J. 
Reynolds  Tobacco  Company,  presented  to  the 
joint  finance  committee  of  the  Legislature  a 
very  frank,  thoughtful  and  fair  opinion  of  the 
various  tax'bills  now  l)efore  that  body  in  so  far  as  they 
would  affect  the  tobacco  industry  in  this  State.  He 
stated  that  on  next  March  L5,  his  company  will  pay 
the  State  $2,180,000  in  income  tax,  a  laiger  amount 
than  was  paid  last  vear.  The  company's  taxal)le  in- 
come for  1932  is  larger  than  for  IJKH,  he  explained. 

Mr.  Williams  did  not  speak  for  the  other  tobacco 
companies  as  to  11)32.  But  cited  figures  to  show  that 
the  tobacco  industry  paid  in  1931  57.3  per  cent,  of  the 
total  income  tax  paid  ])y  all  corporations,  45.5  per  cent. 
of  the  total  income  tax  paid  both  l)y  corporations  and 
individuals  and  50.5  i)er  cent,  of  the  combined  corpora- 
tion and  franchise  taxes  ])aid  by  cor])orations. 

The  budget  bill  proposes  laws  that  would  increase 
the  income  tax  of  all  cori)orations  from  5 M.  per  cent, 
to  6  per  cent,  and  their  franchise  tax  from  $L2.)  to 
$L75  on  each  $1000  of  capital  stock,  l^-esident  Wd- 
liams  objected  to  increasing  the  franchise  tax  on  the 
market  value  of  capital  stock  instead  of  on  the  original 
investment  it  represents.  To  select  the  market  value 
of  the  stock  would  be  to  slap  the  tobacco  industry  in 
the  face,  he  insisted.  His  point  here  is  that  the  mar- 
ket value  of  other  species  of  st(»cks  is  very  l(»w— rail- 
road stock,  for  instance.  The  market  value  of  tobacco 
stock  is  verv  high  comparatively,  lie  insisted  that  the 
ifranchise  tax  should  be  based  on  monev  invested  in 
stock,  since  the  income  tax  takes  care  of  the  earnings 
feature  of  the  stock. 

Tlu'  Tlavden  Clement  bill,  which  would  levy  a  one- 
half  of  one  per  cent,  tax  on  production  of  all  commodi- 
ties elicited  objection  from  Mr.  Williams,  who  said  that 
such  a  tax  w(iuld  send  every  article  manufactured  in 
the  State  out   into  interstate  ccmimerce  with   a  very 
definite  handicap.    Discussing  the  Hinsdale  bill    wlucii 
W(Mild  place  a  tax  of  three  cents  on  everv  package  o I 
ei'Mrettes,   Mr.  Williams  made  the  strong  point   that 
<*m'h  a  tax  would  be  a  bad  example  for  North  Carolina 
to  set  for  other  states.    Sixty-one  per  cent,  of  the  ciga- 
rettes made  in  the  nation  are  made  in  North  (  arolina. 
Fourteen  states  tax  cigarettes  and  in  those  states  con- 
sumption has  fallen  olT  sharply.     The  consumption  of 
citrarettes  rose  as  high  as  119,(H)0,()00,000:  it  dropped 
to  112,000,000,000,  and  is  now  105,000,000,000.     Obvi- 
ously increased  taxes  on  cigarette  consumption  reduces 
the  number  used. 

President  Williams  reminded  the  joint  finance 
e(»mmittee  that  there  is  pending  in  ^'on^'resi^/V'^  ^ 
which  wouhl  return  to  the  states  (Uie-sixth  of  the  ted- 
eral  revt-nue  derived  from  tobacco  on  ccmdition  that 
thev  refrain  fnmi  imposing  taxes  on  the  industry.  He 
commen(hHl  the  bill  but  was  far  from  c(,nlidcnt  that  it 
would  b*'  enacted. 

Mr  Williams  gave  some  attention  to  the  relation- 
ship of  the  tobacco  industry  to  the  State.  North  Caro- 
lina produces  38  per  cent,  of  all  the  tobacco  grown  in 
the  countrv  and  manufactures  (11  ].er  cent  ot  all  the 
cigarettes.' The  State's  taxation  policy  has  always  been 
favorable  to  the  industry.  Mr.  Williams  insists  he  has 
HO  n<.ti(m  of  leaving  the  State,  but  is  not  sure  that  the 
.stockholders,  whc»  own  tl..  H.  J.  Heynolds  tobacco 
Companv,  would  vote  to  c(Mitinue  operations  m  the 
State  if 'it  should  raise  tax  rates  .o  high  tha  it  would 
he  cheaper  to  operate  in  other  s\aiQ^.-^n  nistnu  SaJrm 

Journal. 


TECHNOLOGICAL    UNEMPLOYMENT    IN    THE 
CIGAR    AND    CIGARETTE    INDUSTRIES 

HF  introduction  of  machines  into  the  cigar  in- 
dustry has  meant  loss  of  job,  i)rotracted  un- 
emi)loyment,  or  greatly  reduced  earnings  to 
many  workers,  according  to  a  recent  study 
made  bv  the  AVomen's  Bureau  of  the  United  States 
Department  of  Labor.  This  survey,  covering  some 
twenty-five  thousand  women  and  about  100  cigar  tac- 
tories*,  shows  how  workers  have  lost  ground  with  im- 
I)roved  technological  methods  in  one  specific  industry. 
The  study  also  shows  the  et^fects  of  greatly  improved 
machinerV  in  the  cigarette  industry. 

The  industries  themselves  are  forging  ahead,  pro- 
ducing 124  billion  cigaretes  and  six  and  a  quarter  bd- 
lion  ("igars  in  1!)30.     Trjicing  this  growth  by  census 
fii,nires  during  the  ten-vear  period  from  1919  to  1929, 
the  liuUetin  makes  clear  that  while  the  total  value  of 
the  products  added  bv  manufacture  in  the  two  indus- 
tries combined  increased  l)v  almost  70  per  cent.,  wages 
paid  decreased  bv  23  per  cent.     That  machines  are 
definitely  taking  the  place  of  men  and  women  workers 
in  cigar* manufacture  is  further  indicated  by  the  fact 
that  the  increase  in  horsepower  is  tremendous  and  the 
average  numhi'r  of  wage-earners  is  declining  greatly. 
Cigarette  making  has  been  from  the  start  a  ma- 
chine process  and  its  storv  has  been  one  of  continuously 
improving  machine  production.     But  twenty  years  or 
more  ago  cigars  were  made  almost  entirely  by  hand, 
the  survev  states.    Competition  for  popularity  with  the 
public  against  the  cheaper,  machine-made  cigarettes 
necessitated  the  introduction  of  machines  into  cigar- 
making.    In  1!)18  an  automatic  cigar-making  machine 
was  invented  which  with  four  operators,  was  able  to 
complete  the  whole  cigar-making  process.    Three  thou- 
sands such  machines  were  in  operation  by  l.)2J,  and 
their    use    has    revolutionized    the    entire    industry, 
(heater  efficieiicv,  cheaper  labor  costs,  and  increased 
production  have'come  with  them.    Nevertheless,  hand 
production  still  prevailed  in  many  of  the  lactones  vis- 
ited    The  survev  found  that  the  consensus  ot  opinion 
of  emplovers  seems  to  be  that  under  average  condi- 
tions the'machine  cuts  labor  costs  about  one-halt  and 
,l(»ubles  production  with  the  same  space  and  number  ot 

i'Uiplovees.  .  ^  •       e 

With  this  change  of  jobs  in  cigar-makmg  from  a 
^killed  hand  process  to  machine  operation,  though  both 
men  and  women  were  being  displaced,  men  were  los- 
i,i.^  out  proportionately  more  than  women  in  the  m- 
(hrstrv      When  given  an  opportunity  to  make  cigars 
hv"  machine  men  were  less  willing  than  women  to  ac- 
cept less  skilled  and  lower  i)aid  jobs.     Census  figures 
.how  that  women  sutfered  only  24  per  cent,  reduction 
in  cic'ar  and  tobacco  plants  as  compared  with  about 
40  ]m-  cent,  reduction  for  the  men  during  the  ten-year 
period  from  1920  to  1930.     In  one  plant  visited  by  the 
Women's  Bureau  as  many  as  SO  per  cent,  ot  the  work- 
..r<  before  the  introduction  of  machines  were  men,  but 
with  the  use  of  machines  only  10  per  cent,  were  men 

But  while  it  was  true  that  some  women  hand  work- 
ers wen'  given  a  chance  at  the  machines,  to  many  oth- 
ers the  merging  of  plants  and  introduction  o^  machm^ 
,.,^    meant  dismissal  and  unemployment.     I"  enie>.vs 
were  held  with  1150  women  who  had  lost  out  in  tins 
wMV     One-eighth  of  these  women  had  ])een  completely 
nemploved  since  their  dismissal,  and  of  the  remain- 
Wv  onlv'a  little  over  one-tenth  had  ]>een  employed  lor 
the  Whole  time.    The  older  women  had  the  hardest  time 
in  fiiKling  new  work. 

{Continued  on  page  13) 


12 


53rd  year 


THE  TOBACCO  WORLD 


February  15,  1933 


RETAIL  STORE  PROBLEMS 


So  many  persons  are  unaware  of  the  many  aids  to 
l)usin€ss  which  hare  been  carefully  prepared  by  the 
United  States  Government^  and  so  many  of  those  icho 
are  aware  of  these  facilities  fail  to  take  advantage  of 
them,  that  we  are  publishing  the  following  studies  as 
an  aid  to  the  retailer. — Editor. 

{This  Studif  prepared  in  the  the  United  States 
Department  of  Commerce,  Domestic  Commerce  Divi- 
sion, by  a  special  staff  under  the  supervision  of  Law- 
rence A.  Hansen.) 


VEHICULAR  TRAFFIC  CONGESTION  AND 
RETAIL  BUSINESS 

(Continued  from  previous  Issue) 

Scope  of  Interference 

But  while  this  is  ovidont  it  is  intcrostina:  to  note 
that  the  perceiitn,a:e  of  iiiteifereneo  does  not  increase 
in  direct  proiiortion  to  the  size  of  the  city.  In  other 
words,  the  amount  of  street  trailic  which  causes  con- 
gestion and  results  in  Imsiness  int erf e mice  is  not  in 
direct  proportion  to  tlie  size  of  the  retail  area.  There 
is,  of  course,  a  limit  to  tlie  amcunit  of  tiaftic  tliat 
streets,  regardless  of  location,  can  accommodate. 
Street  widths  do  not  increase  as  the  Bim  of  the  city 
increases,  altliouirh  the  amount  of  street  traffic  does. 
Furthermore,  in  some  instances  retail  e<tal)lishments 
are  d(tinir  business  today  with  tlie  same  street  space 
that  they  had  fifteen  ot  twenty-tive  years  aijjo,  al- 
thoutrh,  patronaire,  brindmr  autonmbiles  to  those  store 
entrances,  is  several  times  as  ,e:rea-t.  While  there  is  this 
street  limit,  some  dcirree  of  partiality  in  ])roviding 
street  space  for  vehicles  is  necessary.  Helailers  are 
asking  whether  retail  areas  are  takinir  eare  of  the  most 
needed  tvpes  of  transportation:  and  whether  those  ve- 
hicles which  best  serve  retail  interests  are  being  given 
their  due  place  in  the  general  schenn'  of  street  accom- 
modation. 

Degree  of  Interference 

Degree  of  interference,  or  the  extent  to  which  ])usi- 
ness  is  interfered  with  because  of  vehicular  traffic  con- 
gestion, was  found  nuich  less  tangible  than  sco]>e  of 
interference.  Any  element,  of  course,  niiirht  hamper 
business  even  to  m  \ery  appreciable  extent,  and  while 
the  element  itself  was  wholly  discernible,  the  degree  of 
that  interference  might  be  an  entirely  unknown  quan- 
tity. 

The  survey  undertook  to  determine  degree  ol  inter- 
ference, basing  it  u]>on  the  percentage  estimates  made 
l)y  the  merchants  to  whom  (juestionnaires  were  sent. 
The  numl)er  rejjorting  on  this  point,  however,  was 
somewhat  small.  In  view  of  this,  and  also  the  fact  that 
the  replies  represented  rough  estimates  only,  it  should 
be  stated  that  these  replies  indicate  only  the  trend  of 
interference.  Merchants  in  cities  in  (J roup  I  who  re- 
ported percentages  stated  that  traffic  interference  was 
responsible  for  a  >ales  decline  ranging  between  o  and 
50  per  cent.  Tn  addition,  in  two-thirds  of  the  cities  in 
this  group,  one  or  more  stores  stated  that  the  interfer- 
ence was  *' considerable."  St«»i cs  representing  all  eight 
selected  lines  of  merchandise,  with  the  <'\ception  of 
jewelrv,  are  included  among  those  reporting  an  appre- 
ciable amount  of  interference.     It  was  also  noted  that 


subcenter  as  well  as  downtown  stores  expressed  vary- 
ing degrees  of  interference. 

While  degree  of  interference  reported  by  stores  in 
Group  II  was  substantially  the  same  as  that  reported 
by  stores  in  Group  I,  one  store  in  this  group  made  refer- 
ence to  increased  interference  during  the  summer 
Mionths  when  there  was  greater  resort  patronage.^  Sub- 
center  stores  reported  interference  in  ])roi)ortionate 
amounts.  In  this  group,  as  well  as  in  Grou])s  III  and 
IV,  but  four  lines  of  merchandise  (dry  goculs,  hard- 
ware, shoes,  and  clothing)  were  sent  (piestionnaires, 
and  all  rejiorted  some  amount  of  interference.  In  a  city 
fairly  well  up  in  (iroup  III,  a  men's  clothing  store  with 
a  capitalization  of  less  than  j};ir)(),(MH)  reported  that  in- 
terference from  vehiculai-  trailic  congestion  was  respon- 
sible for  a  decline  of  $1(),(»«M)  in  sales  during  one  year. 
In  some  stores  in  (iroup  III  the  amount  was  estimated 
to  l»e  api)reeiable  only  during  certain  unusually  busy 
periods,  such  as  the  holiday  season;  in  some  stores  in 
(Jroup  IV  the  amount  was  considered  appreciable  only 
on  Saturday  evenings,  when  those  stores  were  open. 

Taking  the  median  ])ercentage,  which  seems  to  be 
a  nearer  ap])roach  to  the  actiud  condition,  with  a  small 
number  of  replies  of  wide  I'ange  it  was  fouiul  that  in 
(Jroup  I  trailic  interference  was  iM)  per  cent.;  in  (Jroup 
n,  :2<>  per  cent.;  in  Group  III,  'JO  iier  cent.;  and  in  Group 
IV,  10  per  cent.    Similar  percentages  in  subcenter  dis- 
tricts amounted  to  20  per  cent,  in  (Jroup  I  and  10  per 
cent,  in  Group  II.    It  is  not  to  be  inferred,  liowever,  that 
everv  l)usiness  in  those  groups  of  cities  is  interfered 
with   to   the  degrees  mentioned.     Total   business   has 
jirobably  increased  since  the  advent  of  the  automobile. 
But,  where  congestion  occurs  and  int<rfer<Mice  results, 
volume  of  business  possibly  has  been  l>rought   down 
from  1  per  cent,  to  20  per  cent,  below  that  which  would 
have  been  transacted  with  the  automobile  as  a  *'busi- 
ness  brinirer"  minus  the  factor  of  congestion. 
Causes  of  Congestion  in  Retail  Areas 
With  interference  resulting  from  congested  vehicu- 
lar traffic  as  a  definite  problem  and  with  that  j>roblem 
existing  in  communities  of  various  sizes  in  all  parts  of 
the  country,  the  next  step  is  to  look  into  the  causes  of 
such  a  condition. 

Broadly  speaking,  causes  of  vehicular  traffic  c(m- 
gestion  are  perhaps  as  many  as  there  are  store  loca- 
tions.   Some  loom  up  large  and  (it hers  are  less  discern- 
ible.    In  reply  to  the  question  covering  the  causes  of 
this  condition,  many  diverse  answers  were  received.  (Jn 
the  basis  of  these  answers  causes  of  congestion  have 
been  classified  under  the  following  four  headings:  (1) 
<'onditions    related    to    tralVic    regulations;    (2)    those 
clearly  a  result  of  lack  of  j^arking  facilities;  (IJ)  those 
resulting  from  narrow  streets:  and  (4)  those  in  which 
:he  street  car  is  concerned.     These  four  factors  which 
have  been  reported  a>  causing  vehicidar  traflic  conges- 
tion may  or  may  not  l)e  the  chief  factors  (Muicerned  at 
all  locations.    They  merely  have  been  reported  as  the 
most  prominent  factors  producing  coi«gestion,  and  only 
a  true  analysis  of  each  location  l)y   traflic  specialists 
should  be  accepted  as  tin-  actual  condition.     These  re- 
j.orted  factors,  however,  ar«'  significant  in  -o  far  as  one 
or  more  of  them  undoubtedly  is  fundamental  in  every 
instance    where    vehicular    traffic    congestion    occurs. 

(Continued  on  Page  14) 


February  15,  1933 


Say  You  Saiv  it  in  The  Tobacco  World 


53rd  vear 


13 


BETTER   CONTAINERS   FOR 

BETTER  CIGARS 


Today  the  cigar  manufacturers  of  the  country  are  offering 
their  customers  a  better  product,  for  the  money  expended, 
than  has  been  possible  for  many  years. 

The  appeal  of  these  exceptional  values  can  be  greatly  in- 
creased by  good  packaging,  for  good  packaging  is  essential 
to  all  successful  merchandising. 

The  new  improved  AUTOKR  AFT  cigar  box  is  available  to  all 
cigar  manufacturers.  It  will  not  only  enhance  the  worth  of  a 
brand  in  the  eyes  of  the  consumer,  but  at  the  same  time 
it  presents  opportunities  for  economies  to  the  cigar 
manufacturer. 


Phi  la.,  Pa. 
Hanover,  Pa. 
Cincinnati,  Ohio 


York,  Pa, 

AUTOKRAFT  BOX  CORPORATION       Chicago,  in. 

LIMA      Ohio  Detroit,  Mich. 

A  Natioi\Wide  Service  Wheeling,  W.  Va. 


TECHNOLOGICAL  UNEMPLOYMENT 
(Continued  from  Page  11) 

Those  women  who  did  tind  jol)s  rei>orted  reduced 
earuiu«rs.  Of  the  women  wlio  report(vl  their  earuinu:^ 
before  the  se]>aration  aud  ou  the  iirst  suliseciueut  job, 
tlie  nu'dium  eaiuiuir<  of  thosi*  who  found  wnrk  airain 
in  eiirar  factories  had  (h'crcasod  almost  20  j)er  cent, 
from  their  m<'diau  Ix-fore  dismissal.  Similarly,  of 
those  who  found  work  in  otiier  iiidustries,  median  enm 
inirs  showed  an  almost  .'JO  per  cent,  decline. 

Older  women  were  found  to  be  losin.i;  ground  to 
the  younger  ^'irls.  A<  evidence  of  the  cij.rar  industry's 
decided  teiulency  to  drop  the  older  workers  is  tin*  fact 
that  ()()  per  cent,  nf  the  displaced  women  were  thirty 
>ears  of  a^*'  <n'  niore.  whil(^  only  .">.')  per  cent,  of  the 
women  emi)loyed  in  tiie  ciirar  factories  at  the  time  of 
the  survey  had  reached  thirty  years. 

A  further  comparison  i>l'  tlie  two  .moup.>  ot'  women 
showed  that  the  most  expeii«iiced  and  skilled  workers 
sulTered  the  most  dnrinK  the  transition  from  hand  to 
machine  work.  Half  of  the  women  employed  in  the 
ciiCar  factories  ;it  th<'  time  of  the  survey  had  liatl  lesH 
than  live  years  ol"  experience  in  the  industry,  while  ot 
those  dismissed  only  a  fourth  had  worked  less  than 
live  years  in  the  trade. 

Wa^e  li^ures  troni  the  plants  visited  showeil  that 
the  vast  nuijority  of  t'i.trai makers,  both  hand  and  ma- 
chine, w«>re  on  piecework.  Median  earninirs  of  machine 
makers  were  somewhat  hiirher  than  that  of  the  hand 
makers.  It  was  explained  that  this  was  due  Iarii:ely  to 
the  steadv  ;r,.plicati(»n  ne<'es>ary  in  machine  work 
where  ^^irls  must  keep  up  with  the  electrically-driven 
ecpiipment  as  long  as  the  power  is  on,  while  hand 
makers  more  frequently  work  on  a  part-time  basis. 


TOBACCO  TRADE  ORGANIZATIONS 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 


Y. 
Y. 


JESSE  A.   BLOCK,  Wheeling.   W.  Va 
CUARLES  J.   EISENLOHR,  Philadelphia,   Pa 
11  LILS  IJCHTKNSTEIN.  New  York,  N.  Y. 
WILLIAM   BEST.   New   York,   N.  Y.   ..... 

MAI.  GE(JRGE  W.  HILL,  New  York,  N. 
nEOR(iE  U.  UUMMELL,  New  York,  N. 

H    H.  SHELTON,  Washington,  D.  C 

WII.I.IAM   T.    REED.   Richmond,  Va 

HARVEY  L.  HIRST,  Philadelphia,  Pa 

ASA   LEMLEIN.   New   York,   NY 

(  IIAKLES  DUSHKIND.  New  York.  N.  \ 

Headquarters.  341   Madison  Ayc., 


•••»•••••#••»*••• 


.Chai 


Presidenl 

Ex-President 

Vice-Preaident 

rman  Executive  Committee 

Vice-President 

Vice-President 

' '   ' Vice-  President 

'"""'"".'. Vice-  President 

/. 1 1 m  ]  ] * . .  i Vice-President 

Treasurer 

.Counsei  and  Managing  Director 
New  York  City 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 


\V     I)    SPALDING,  rincinnati.  Ohio 

rUAS.   B    WITTROCK.  Cincinnati,  Ohio 

f,FO    S.    ENGEL.  Covington,    Ky ...... 

\VM     S    GOLOENBrRG,   Cincinnati,  Ohio 


.President 
.Vice-President 

Treasurer 

Secretary 


ASSOCIATED  CIGAR  MFRS.   \ND  LEAF  TOBACCO  DEALERS 


lOHN  H    DUYS.  New  York  City   . 
MILTON  KANCK.  Lancaster,   Pa. 
I)    KMIL  KLEIN,  New  York  City 
I  EE  SAMUELS,   New   York  City    . 


President 

, . .  First  Vice-  President 
Second  Vice-President 
. . ,  Secretary -Treasurer 


NXTIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 


!\(-K  A.  MARTIN.  Newark.   N.  J. 

A I  HERT  FREEMAN.  New  York,  N.  \ 

IKVKV  M.   MOSS.  Trenton.   N.  J.    ....     ■■•••-•■•- 
A  HE   BROWN.   180  Grumman   Ave..   Newark,  N.  J. 


President 

First  Vice-President 

...Second  Vice-President 
Secretary-Treasurer 


NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 


ASA     LEMLEIN 
SAMl'EL  WASSERMAN 


.President 

...Vice-President 


THE  NATIONAL  ASSOCIATION  OF  TOBACCO 

DISTRIBUTORS 


C.  A,  JUST,  St.  Louis,  Mo ■        

E.  ASBURY   DAVIS.   Baltimore.   Md • 

E    VV    HARRIS.   Indianapolis,   Ind 

JONATHAN    VIPOND.   Scranton,   Pa. 

GEO.   B.  SCRAMBLING.  Cleveland,  Ohio   ^.      vV 

MAX  JACOBOWITZ.  M  Montgomery  St.,  Jersey  City.  N.  J. 


Pre!sident 

..Vice-President 
, .  .Vice-President 
...Vice-President 

Treasurer 

Secretary 


14 


53rd  vear 


THE  TOBACCO  WORLD 


February  15,  1933 


RETAIL  STORE  PROBLEMS 

{Continued  from  page  1^) 

Faulty  Traffic  Regulations 

Most  stores  reporlod  the  cause  ot*  veliicular-lrallic 
eoiige?>tiou  to  be  related  to  trallic  re,i»:uiatioiis.  Various 
forms  of  trailk-  reiculatiou  liavc  i>erhaps  aided  in  the 
solution  of  the  i)rohieni  more  than  anythiiiij:  else,  but 
there  is  still  much  to  be  done.  i*rol»lems  incident  to 
trat!ic  regulations,  as  a  cause,  are  said  to  be  the  result 
of  the  following:  I'neniorced  regulations,  unnecessary 
regulations,  mistitled  regulations,  and  in^uihcienl  regu- 
lations. 

In  the  downtown  districts  of  the  (iroup  1  cities, 
where  (51  per  cent,  of  the  stores  rei)orted  interference 
as  a  result  of  vehicular  trallic  congestion,  "Jo.i)  per  cent, 
of  those  stores  statetl  that  this  congestion  was  a  result 
of  one  or  more  of  the  above   faults   in   regulation  of 
trallic.    Such  i)oints  as  "n  iolation  of  city  parking  laws,'' 
"laxity  in  enforcing  traftic  regulations,"  "too  few  traf- 
tic  i)oli*cemen,"  and  similar  conunents  relating  to  unen- 
forced regulations  were  made.     In  no  instance  was  the 
thought   of   unnecessary   regulations   cxpri'ssed.     The 
mislitted  regulations  reported  were  chielly  "one-way 
trallic,"  "unnecessarily  prolonged  jtarking  privilege," 
"block  trallic  control  instead  of  central  conH'ol,"  and 
"left-hand    turns."     Those    jKunts    which    have    been 
placed  under  insutlicient  regulations  include  "inability 
10  stop  in  front  of  the  store  for  the  purpose  of  dis- 
charging passengers"    (possi)»le   (»f   adjustment    by   a 
cleared  entrance  way  regulation),  "heavy  truck  traf- 
fic," "slow  traftic,"  and  ^' lack  of  through  streets,"  all 
of   vviiich   are   remedial   by    regulations.     "Needless" 
iraftic,  including  "idle  driving,"  "cruising  taxis,"  and 
"the  collecting  of  rublush  and  other  refuse  that  could 
ue  done  at   night,"  were  reported  ljy  a  considerable 
number  of  merchants.     Some  of  tliese  points  may,  in 
some  instances,  be  placed  under  one  of  the  other  three 
causes  of  "lack  of  parking  facilities,"  "street  cars," 
and  "narrtjw  streets."    Tins  is  perhaps  a  point  of  view. 
However,  these  points  are  in  the  remedial  by  regulation 
class  and  for  that  reason  were  piuced  under  iusufticieiit 
regulations. 

In  the  subcenter  shopping  districts  of  the  Group  1 
cities,  where  3li.!>  per  cent,  of  tlie  >l<ncs  rei»orted  traftic 
interference,  14.1>  per  cent,  of  the  reporting  stores  cred- 
ited the  cause  of  this  interference  to  traftic  regulations. 
The  various  faulty  traftic  regulations  reported  l)y  these 
stores  were  practically  identical  with  those  reported  by 
the  downtown  >tores  in  the  same  group. 

Of  the  ');;.(;  jmm  eent.  of  the  stores  iu  the  (Jroup  II 
cities  that  reported  inti'rfiMM'iice,  '24.7  per  cent,  of  tliese 
stores   reijorted  tlie  cause  ni    that    interference  as  di- 
rectly traceable  to  traftic  iegulation>.     In  this  grouj)  of 
cities,  the  unenforced  regulations  n'p(Mted  were  practi- 
cally the  same  as  tho-e  reported  in  (iroup  1,  but  less  in 
nunil)er.    L'nnecessary  regulaticjiis  were  \uA  mentionetl; 
mislitted  regulations  were  limit<'d  to  the  "no-i)arking" 
regulations;  and  insufticieiit  regulati(»ns  took  the  form 
of  "idle  driving,"  "not  sufticieiit  ein^^  streets  to  al)Sorb 
vehicular  traftie,"  "n<»t  enough  direct  lines  «»f  traftic," 
and  ".-low-moving  commercial  trucks  which  slow  down 
traffic."      Subcenter    shopping   district    stores    in    this 
group,  where  th<*re  was  a  lb.(i  ])ei-  cent,  traftic-  interfer- 
ence and  a  !:'»..".  per  cent,  faulty  traftic  regulation  cause, 
reporte(l  faults  in  traftic  regulation  to  be  of  the  same 
type  .IS  those  reported  by  the  downtown  <listricts  in  tlie 
same  group. 

In  cities  in  Group  III,  where  traftic  interference 
was  reported  by  46.5  per  cent,  of  the  stores,  22.9  per 


cent,  of  the  reporting  stores  reported  the  cause  to  be 
faulty  traftic  regulations.  Unenforced  traftic  regula- 
tions were  mentioned  by  a  considerable  number;  insuffi- 
cient regulations  were  expressed  in  terms  of  "unre- 
stricted parking,"  ''too  much  driving  without  aim," 
"inability  to  drive  up  to  the  store,"  and  "automobiles 
of  business  ami  professional  men  parked  all  day  in 
front  of  retail  houses."  l'nnecessary  regulations  and 
mislitted  regulations  were  not  reported  by  any  of  the 
stores  in  cities  in  this  group. 

In  Group  1\\  where  traftic  interference  with  busi- 
ness was  reported  by  22.3  per  cent,  of  the  stores,  faulty 
trallic  regulations  were  held  responsible  by  14.5  per 
cent,  of  those  stores.  Unenforced  regulations  were 
stated  chiefly  in  the  form  of  a  *' disregard  of  traffic 
regulations"' and  "ignorance  of  traffic  laws."  Insufti- 
cieiit regulatioiib  were  expressed  in  "careless  driving,'' 
"inability  to  drive  up  to  store  and  load  and  unload," 
ami  "oftice  and  store  people  occupy  choice  parking 
spaces  and  prevent  customers  using  these  spaces. ' '  Un- 
necessary regulations  as  well  as  mislitted  regulations 
were  not  reported  by  the  Group  IV  stores. 

A  summary  of  traftic  regulations  as  a  cause  of  ve- 
hicular traftic  congestion  shows  unenforced  regulations, 
mislitted  regulations,  and  insufficient  regulations  to 
have  been  reported  by  merchants  throughout  the  coun- 
try as  conspicuous  factors,  with  the  greatest  emphasis 
placed  on  unenforced  regulations.  These  faulty  regu- 
lations exist  to  a  lesser  degree  as  cities  decrease  in  size; 
but  in  relation  to  interference  they  constitute  about 
on-half  of  the  problem  in  all  cities,  regardless  of  size. 
It  is  evidenced,  therefore,  that  faulty  traffic  regula- 
tions should  noi  be  confused  solely  with  large  poi)ulated 
centers;  small  towns  evidently  have  their  troubles  in 
this  direction  which  are  as  real  to  them  as  such  troubles 
are  to  any  metropolis. 

Lack  of  Parking  Facilities 

While  traftic  regulations  were  reported  as  being 
the  dominant  factor  in  producing  vehicular  traftic  con- 
gestion in  all  cities,  regardless  of  size,  and  in  the  sub- 
center  shopping  districts  as  well  as  in  the  down  town 
business  areas,  this  factor  has  no  monopoly  of  causes. 

Lack  of  parking  facilities  was  reported  by  14.1)  per 
cent,  of  the  merchants  as  being  responsible  in  the  down- 
town areas  of  the  Group  1  cities;  the  same  percentage 
of  merchants  in  the  down-town  areas  of  the  Group  II 
cities  reported  this  cause;    8.1  per  cent,  of  the  mer- 
chants in  the  Group  Hi  cities;  and  2.4  per  cent,  of  the 
merchants  in  the  Group  IV  cities  made  similar  cause 
reports.     Subcenter  shopping  districts  in  Group  1  re- 
piorted  this  as  a  4.3  per  cent,  cause,  and  in  Groui)  II 
as  a  :'».3  per  cent,  cause.    Lack  of  parking  facilities  a> 
expressed    by    merchants    had    a    somewhat    dilTerent 
meaning  in  the  vari<ms  groups  of  cities.    Stores  in  the 
largest  cities,  those  of  Group  I,  reported  this  factor  as 
a  cause  of  congestion,  with  the  reference  that  parking 
facilities  were  inade<iuate  for  their  needs.    In  c()mi)ara- 
tively  few  cases  in  this  group  was  distance  of  the  i>ark- 
ing  space  from  the  store  made  a  point  of  in  connection 
wiUi  this  lack.     F«»r  stores  in  the  (inrnp  II  cities,  lack 
(»f  jiarking  facilities  wa>  a  cause  of  congestion  when 
they   were   n<»t    within   an  area  of  convenience   to   the 
>tore.     Stores  in  the  Grimp  III  cities  referred  to  this 
lack  with  a   slightly  dilTerent   interpretation.     A  con- 
venient area  to  the  store  was  narrowed  by  this  group 
to  the  "immediate  vicinity  of  tlie  store."    Stores  in  tiie 
(iroup  IV  cities,  in  referring  to  this  cause,  felt  a  lack 
of  such  facilities  when  their  customers  could  not  park 

(Continued  on  Page  18) 


Februarv  15,  1933 


THE  TOBACCO  WORLD 


53rd  year 


15 


BOOM  AHEAD  FOR  MAGIC  THEATRE  IS  VIEW 
OF  LEADING  MAGICIANS 

KOP'KSSIONAL  magicians  see  a  big  boom 
aliead  for  magic  and  the  magic  theatre  as  a 
direct  result  of  the  present  cigarette  adver- 
tising campaign.  They  feel  that  the  new  ad- 
vertising will  ])ring  magic  back  as  a  headliner  m  the 
show  ])usiness. 

This  ])ecame  known  last  week  as  the  result  ot  a 
check-up  on  opinion  in  the  profession. 

While  the  corridors  of  magic  hummed  with  the 
news  of  the  new  ''magic  cigarette  ads,"  and  ])rotests 
were  heard  in  some  directions,  the  consensus  of  opin- 
ion was  that  a  new  fad  for  magic  loomed  up  ahead. 

Leading  magicians,  such  as  Pablo,  the  Si)anish 
sleight-of-hand  wizard;  .losej)!!  Dunninger,  "The  Mas- 
ter Mind  of  Modern  Mvstery";  Paul  (^arletcm,  "  1  he 
lliiu  Who  Mvstified  the  Mika(h>";  Luis  Zmgone,  ta- 
vorite  ])rivat*e  entertainer  of  the  "400";  and  Allan 
Bhaw,  famed  coin  manii)nlator,  all  look  to  see  revived 
interest  in  the  form  of  entertainment  in  which  they  are 
most  interested,  as  a  result  of  the  current  cigarette 
adveitisements. 

Jose])h  Dunninger  is  reputed  to  be  the  most  re- 
marka])le  mind  reader  of  our  generation.  Kno\yn  as 
the  highest  priced  magician,  Dunninger  has  an  inter- 
national reputation.  He  has  appeared  before  the 
Prince  of  Wales  and  three  Presidents  ot  the  I  niteil 
States.    In  talking  about  the  new  "Camel"  advertising 

campaign  he  said:  .  ,      •     .,  , 

''The  descriptions  of  famous  tricks  in  the  recent 
cigarette  advertisements  pnmiise  to  recreate  for  the 
modern  ])ublic  the  ancient  charm  of  magic  shows  I 
commend  this  campaign  as  I  believe  it  will  introduce 
an  even  wider  public  to  the  fascinations  ot  this  torm 

<»f  entertainment.**  ,    .       ,         i 

Also  tvpical  of  the  expressions  being  heard  among 
magicians 'is  the  comment  of  Pablo,  the  Spanish  magi- 
cian who  works  in  pantomime.  His  rujarHtc  illusions, 
incidentallv,  are  famous.     He  says:  ^ 

"1  endorse  anv  activity,  such  as  the  current  ciga- 
rette advertising  cam])aigu,  whicli  draws  t)ublic  atten- 
tion to  magic.  It  will  be  a  real  benefit  to  all  classes 
who  are  interested  in  magit — ]>rofessional,  amateurs, 
and  makers  of  magic  apparatus." 

Paul  Carlton,  "The  Man  Who  Mystihed  the  Mi 
kado  "  is  credited  with  having  started  more  magicians 
in  bu'siness  than  anv  other  man.     He  has  followed  the 
"magic  ads"  of  the  cigarette  company  with  keen  in- 
terest. 

"The  ailvertising  based  on  magic  now  appearing 
in  the  m'wspapers  describes  some  of  the  most  inter- 
esting ami  curious  tricks,  illusions  and  deceptions  ot 
tiie  protVssional  stage.  This  campaign  has  my  hearty 
approval  and  I  look  forward  to  seeing  the  creation  ot 
a  new  public  for  seeing  mairic  ])ertormed. 

Luis  Zingone,  favorite  entertainer  ot  society,  in 
in-ivate  shows,  and  at  such  places  as  the  Atlantic  Beach 
Club  the  Palm  Beach  Bath  and  Tennis  (  bib  and  \  ilia 
Valla,  joins  with  the  majority  of  his  ])rother  magicians 
in  giving  his  approval  to  the  ''Camel"  advertising. 

*'rm  glad  to  see  that  public  interest  m  magic 
l,as  I>een  stirred  up  by  the  cigarette  advertising  now 
running.     1  believe  we're  <lue  for  better  days  m  the 

magic  theatre."  ,      i      .    .i       t 

Some  protests  have  been  heard  about  the  dis- 
closures of  the  magic  trieks  whicli  are  V>eing  made  in 
the  advertising,   particularly   among  the  non-protes- 

sionals.  .  .  .  .       , 

However,  Allan  Shaw,  the  magician  who  does  un- 
believable tricks  with  silver  dollars— a  man  who  tor 


ANOTHER  CIGARETTE  CUT  RUMORED 

EP0RT8  of  a  new^  cut  in  wholesale  cigarette 
prices  by  the  four  leading  manufacturers  broke 
out  anew  last  week,  in  New  York,  and  went 
further  than  previous  reports  by  stating  that 
the  reduction  would  be  to  $5  a  thousand.  On  January 
1,  the  manufacturers  reduced  the  wholesale  price  from 
^GM  to  $()  a  thousand,  and  in  mid- January,  coinciding 
with  weakness  in  tobacco  company  stocks  traded  in 
local  security  markets,  it  was  rumored  that  an  addi- 
tional price  cut  to  $5.50  a  thousand  w^as  contemplated. 
Xo  official  comment  on  the  reports  has  been  forthcom- 
ing from  the  manufacturers. 

According  to  news  comment  yesterday,  the  manu- 
facturers will,  within  the  next  few  months,  post  two 
reductions  of  50  cents  each,  l)ringing  the  retail  price  of 
leading  brands  to  10  cents  for  packets  of  twenty  ciga- 
rettes. The  cut  would  be  made  to  recapture  business 
lost  to  brands  now^  selling  for  10  cents  a  packet,  and 
which  supply  20  per  cent,  of  the  total  cigarette  demand, 
according  to  estimates. 

Statistics  on  1932  cigarette  production,  by  states, 
reveal  the  rise  in  output  of  the  10-cent  brands.    Ken- 
tucky, which  reported  a  production    of    3,800,000,000 
cigarettes  in  1931,  increased  outinit  to  11,000,000,000 
cigarettes  last  vear,  it  being   estimated   that    10-cent 
brands  accounted  for  9,400,000,000  of  the  1932  total. 
In  1932,  57,0O(),000,000  cigarettes  were  made  in  North 
Carolina  against  71,000,000,000  in  1931,  a  drop  of  14,- 
000,000,000  or  19.7  per  cent.     Between  60  and  70  per 
cent,  of  two  of  the  four  leading  brands,  now  retailing 
at  two  packages  for  25  cents,  and  35  per  cent,  of  one 
of  the  other  two  brands,  are  produced  in  North  Caro- 
lina     In  New  Jersev,  revenue  figures  for  1932  show 
production  of  3,700,000,000  cigarettes,  or  about  1,000,- 
000,000  less  than  in  1931.    Total  cigarette  production 
in  the  United  States  last  year  was  1 03,591, 4o9,000  ciga- 
rettes, or  8.7  per  cent,  less   than    the   113,461,120,000 
cigarettes  produced  in  1931. 


DRUG,  INCORPORATED,  DIVIDEND 

Drug,  Incorporated,  cut  the  quarterly  dividend 
rate  from  $1  to  75  cents  a  share  on  February  1st.  Offi- 
cials of  the  companv  said  that  while  the  reduction  was 
tlictated  bv  a  desire  to  follow  conservative  financial 
policies,  there  would  be  no  curtailment  in  its  important 
ex|)eiiditures  for  national  advertising  during  1933  and 
tiiat  in  the  case  of  some  of  its  products  appropriations 
would  even  ))e  increased. 

twentv  years  has  entertained  audiences  all  over  the 
world,  concurs  with  the  prevailing  opinion.  He  shares 
the  view  held  by  the  majority  of  leading  magicians,  say- 

"I  endorse  and  commend  any  publicity  or  adver- 
tising which  helps  revive  public  interest  in  magic! 
Thaumaturgv  is  one  form  of  entertainment  which 
taikes  your  mind  olY  your  troubles— and  how  we  need 

it  these  days!"  o      -       i 

If  the  opinions  of  the  leading  professionals  are 
ecrrect,  magic  is  due  for  a  strong  comeback  as  a  re- 
sult of  the  new  cigarette  advertising.  Surveys  con- 
ducted independently  by  the  Keynolds  Tobacco  Com< 
nanv  show  an  extraordinary  stirring  ot  public  inter- 
est in  magic  as  the  consequence  of  their  advertisements. 
With  schools  collecting  tear  sheets  of  the  advertise- 
ments, and  hundreds  of  letters  coming  into  the  com- 
nanv's  offices  dailv  discussing  the  subject,  ot  stage 
niagic,  it  appears  that  the  ])rofessional  magicians  lace 
a  bright   future. 


16 


53rd  year 


THE  TOBACCO  WORLD 


Febniarv  15,  1933 


WHY  STATES  SHOULD  NOT  DUPLICATE  FED- 
ERAL TAX  ON  TOBACCO 

RANKLTN  S.  EDMONDS,  president  of  the  Na- 
Natioiial  Tax  Association,  addressing  the  first 
session  of  the  Interstate  Conference  of  Legis- 
hitors  meeting  in  AVashington  on  Febrnary  3d 
nnder  the  auspices  of  the  American  Legishitors'  Asso- 
ciation, paid  particular  attention  to  cigarette  taxation 
as  ilhistratiuir  the  possi])ility  of  extending  to  otlier 
tiekls  of  taxation  the  rebating  device  now  used  by  tlic 
Federal    Government    in   comiection  with  inheritance 

taxes. 

Mr.  Edmonds,  who  served  as  a  member  of  the  Gen- 
eral Assembly  of  Pennsylvania  from  1921  to  1027  and 
as  Chairman  of  the  Pennsvlvania  Tax  Commission 
(Legislative)  from  192-1  to  1927,  pointed  out  that  under 
the  terms  of  the  Doughton  Resolution,  now  before  Con- 
gress, the  Federal  Goverimient  would  be  the  sole 
agency  collecting  tobacco  taxes,  rebating  one-sixth  of 
such  collections  to  states  imposing  no  tax  on  tobacco 

products. 

In  showing  how  duplicate  taxation  results  in  de- 
creased consumption  and  consequent  lower  tax  yields, 
Mr.  Edmonds  said: 

We  are  bound  to  recognize  that  there  are  certain 
taxes  which,  by  their  nature,  can  be  administered  by 
the  Federal  Government  more  economically  and  effi- 
ciently than  by  the  state  governments,  and  yet  in  some 
cases  they  are  taxes  which,  like  the  estate  tax,  had 
previously  been  reserved  to  the  states. 

During  the  present  economic  depression,  a  new 
tax  difficultv  has  developed;  namely,  that  if  one  juris- 
diction dev'elops  what  seems  to  be  a  productive  tax, 
the  other  jurisdiction  at  once  invades  the  field,  and  the 
joint  pressure  of  the  two  jurisdictions  may  result  in 
injustice,  inequity  and,  eventually,  the  elimination  of 
the  revenue  desired. 

Situation  Presents  a  Challenge 

This  situation  presents  a  challenge  to  the  economic 
sense  of  the  American  people.  Upon  the  one  side,  we 
find  a  grou])  of  taxpayers  who  claim  to  be  \yilling  to 
pay  equitable  taxes  and  whose  prosperity  is  funda- 
mental in  American  life.  They  are  asking  not  neces- 
sarily for  relief  as  to  the  amount  of  taxation,  so  much 
as  relief  in  the  variety  of  taxation.  They  admit  the 
necessities  of  the  >talc*  l)ut  they  challenge  the  policy  of 
the  state  in  plaguing  them  with  a  series  of  inflictions 
wliich  are  comparal)le  in  number  and  bitterness  to  the 
plagues  sent  upon  Egyi't.  ' 

Tobacco  and  gasoline  arc  ilhist rations  of  thi^ 
tendencv.  Tobacco  has  been  taxed  by  the  federal  gov- 
ernment for  more  tlian  one  hundred  years,  and  has  be- 
come, from  simplicity  and  ease  in  coHection,  one  of  the 
most  important  taxes  in  the  federal  scheme.  Recently, 
the  states  have  been  attracted  to  tlie  same  iield,  and 
there  are  now  fourteen  states  which  have  imposed 
taxes  in  additicni  to  the  Federal  tax  upon  to])acco  prod- 
ucts. 

Obviously,  two  independent  jurisdictions,  taxing 
the  same  product  on  ditYerent  V)ases  and  by  dilTerent 
principles,  may  justify  their  actions  as  constitutional. 
But  they  cannot  obtain  any  support  on  an  appeal  to 
common  sense. 

Excessive  Taxes  Cut  Yield 

It  is  noteworthy  that  with  both  tobacco  and  gaso- 
line or(  rtaxation  has  residted  in  diminished  consump- 
tion. The  gasoline  consumption  in  the  United  States 
for  the  first  six  months  of  1982  as  compared  with  the 
first  six  months  of  1931  indicated  that  in  the  states 


where  the  tax  rate  was  two  cents,  there  was  a  6.7  per 
cent,  increase.  Where  the  rate  was  three  cents,  there 
was  a  decrease  of  1.3  per  cent.,  and  the  decrease  con- 
tinued with  a  higher  rate  of  tax  until,  in  the  states  that 
had  a  seven-cent  tax,  the  decrease  was  13.3  per  cent. 

AVith  reference  to  cigarettes,  the  situation  is  even 
more  striking.  Fourteen  states,  the  latest  of  which  is 
Louisiana,  are  levying  cigarette  taxes  at  a  rate  of  from 
two  to  five  cents  per  package  on  top  of  a  federal  tax  of 
six  cents  per  package,  making,  in  a  state  imposing  the 
tax  of  five  cents,  Arkansas,  a  total  tax  of  eleven  cents, 
as  compared  with  the  manufacturer's  net  price  of  4.58 

cents. 

What  has  heen  the  effect?  State  sales  taxes  on 
small  commodities  irortc  a  discrimination  afjainst  the 
nfailcrs  of  the  state  because  it  is  so  easy  to  J'are  small 
rommtHlifies  shipped  in  interstate  commerce  from,  sur- 
rouudino  states.  If  is  interesting  to  nofr  that  i)i  the 
r lilted  States  the  annual  per  capita  consumption  of 
(iaarettes  in  19S0  amounted  to  975,  nhereas  five  states, 
which  in  that  year  levied  a  tav  solely  on  cigarettes, 
collected  taxes  on  431  ciyarettes  per  capita. 
Effects  on  Federal  Revenues 

The  Federal  Government  has  now  had  its  revenues 
seriouslv  affected  by  this  situation,  and  Kepresentative 
Robert  L.  Doughton  of  North  Carolina  has  introduced 
in  the  House  of  Representatives  Joint  Kesohition  Xo. 
54(),  which  recites  that  several  of  the  states  have  levied 
taxes  on  cigarettes  which  have  impaired  the  sales  of 
cigarettes  and  have  contributed  to  a  reduction  in  the 
revenue  of  the  Federal  Government. 

In  other  words,  the  law  of  diminishing  returns  has 
c<.mmenced  to  operate,  and  now  the  Federal  Govern- 
ment, which  has  contributed  by  its  gasoline  tax  to  a 
decline  in  the  revenue  of  the  states,  finds  itself  in  a 
similar  position  with  reference  to  cigarettes. 

Kepresentative  Doughton  has  proposed  in  his  res- 
olution that  one  cent  of  the  six  cents  collected  by  the 
Federal  Government  be  returned  to  the  states  accord- 
ing to  their  population,  as  shown  by  the  last  preceding 
decennial  census,  provided  the  states  will  not  impose 
any  excise,  occupational  tax  or  fee  on  the  manufacture 
or  sale  of  cigarettes  durinir  such  period. 

If  this  resolution  were  adopted  on  the  basis  of  the 
fiscal  ifear  ending  June  :U),  iu:i:2,  there  would  be  $66,- 
129,770  returned  to  the  states,  ami  in  practically  every 
state  imposing  a  tax  on  cigarettes  there  would  be  a 
larger  distribution  than  nnder  the  separate  state  tax, 
uiihout  any  of  the  expense  of  collection. 

Moreover,  the  Federal  tax  requires  supervision  of 
the  manufacturers,  who  are  few  in  number,  while  the 
>tate  tax  requires  supervision  of  the  retailers,  of  whom^ 
there  are  nearly  a  million.  The  ditTerenc<'  in  cost  of 
collection  l>ecomes  evident. 

A<  the  Supreme  Court  has  frecpiently  stated,  tax- 
ntioii  is  a  practical  matter.  Its  object  is  to  raise  re%'- 
Miue  for  Government,  and  incidentally  to  raise  that  rev- 
*'nue  bv  such  methods  as  will  not  dislocate  the  maehin- 
4  rv  of"  business  or  the  industrial  development  of  the 
country. 

Coordination  or  Chaos? 
Any  commodity  which  is  freely  transferred  in  in- 
terstate commerce  can  be  taxed  more  readily  by  the 
Federal  (Government  at  the  place  of  manufacture  than 
by  the  state  government  at  the  place  of  distribution. 
To  my  mind  the  (piestion  is  not  so  much  what  are  the 
constitutional  or  legal  rights  of  the  parties  as  it  is  a 
practical  question  as  to  how  best  may  the  result  be 
obtained. 

(Continued  on  Page  17} 


February  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


17 


IMJliLL'llLi'|ii2fllLL'll^-iJ|tyiiiy^lt.^l^|tli'ltl^*i^^ 


News  from  Congress 


{Continued  from  Page  10) 

Legislation  to  amend  the  antitrust  laws  to  permit 
industry  to  enter  into  agreements  to  limit  production 
and  plan  coo])erative  action  through  self-regulation 
was  urged  before  the  House  Judiciary  Committee  Feb- 
ruary 8  by  representatives  of  industry  and  labor. 

Declaring  that  recovery  from  the  depression  is  re- 
tarded by  the  uncertainty*  of  antitrust  law  adminis- 
tration, witnesses  said  that  such  legislation  would  "in- 
troduce a  badly  needed  not<'  of  hope  for  the  correc- 
tion of  unemployment,  increase  of  i)urchasing  power 
and  improvement  of  commodity  ])rices." 

Specifically  it  was  urged  that  Congress  immedi- 
ately enact  interim  emergency  legislation  to  make  clear 
theVight  of  the  self-regulation  of  industries  by  volun- 
tary cooperative  action  and  that  it  investigate  the 
operation  of  antitrust  laws,  including  those  of  the 
proposed  interim  legislation. 

*'The  ])resent  economic  depression  has  created  a 
situation  generally  throughout  industry  in  which  ca- 
pacity to  produce  is  far  in  excess  of  consumption,"  it 
was  declared  by  James  A.  Emery  of  the  National  As- 
sociation of  Manufacturers  in  presenting  the  witnesses 
to  the  committee.  "This  results  in  a  progressive 
forcing  down  of  prices,  with  not  merely  a  wiping  out 
of  any  return  for  capital,  but  a  reduction  of  wages 
toward  the  starvation  limit.  It  thus  destroys  the  pur- 
chasing power  and  dries  up  the  sources  of  national 
revenue." 


FINGERPRINTS  TRAP  YOUTH 

Fingerprints  taken  on  an  automobile  from  which, 
according  to  ])olice,  several  hundred  dollars'  worth  of 
tol)acco  was  stolen  last  summer,  led  to  the  holding  in 
tf.r)(X)0  bail  for  court  of  a  youth,  seventeen,  of  Wharton 
Street  near  Thirty-eighth. 

The  youth  was  arrested  last  week  as  a  suspicious 
character  at  Twenty-first  and  Keed  Streets  lie  de- 
nied connection  with  the  robbery  of  the  tobacco,  from 
a  car  parked  in  fr(»nt  of  141!)  l»oint  lireeze  Avenue, 
hut  confes.sed,  police  sai<l,  when  confriuited  with  tin- 
fingerprints. 


WHY  STATES  SHOULD  NOT  DUPLICATE 

(Continued  from  page  16) 

The  proi)er  method  to  be  jmrsued  must  l>e  deter- 
mined with  reference  to  the  nature  of  each  tax.  Sales 
taxes,  ill  general,  should  be  imposed  and  collected  by 
the  federal  government,  either  with  an  allocation  of  a 
portion  of  the  revenue  to  the  states  divided  upon  the 
basis  of  sales,  if  such  basis  can  readily  be  determined, 
or,  if  not,  upon  the  basis  of  population. 

Here,  then,  is  a  broad  (luestion  filled  with  impor- 
tance for  the  American  ])eople.  We  must  dissociate 
from  it  any  atempt  to  wr)rk  out  a  scheme  of  political 
aggrandizement  for  any  particular  collecting  bureau. 
The  country  is  tired  nV  the  increase  in  officeholders, 
and  wants  a  decrease.  The  people  are  insisting  that, 
wlHM-e  that  decrease  can  be  secured  through  having  one 
uf  the  branclM's  of  the  government  assume  a  duty  for 
the  others  which,  in  the  nature  of  things,  it  is  better 
fitted  to  render,  it  shall  l>c  done. 

The  issue  is  l>etween  co(»rdinatioii  and  chaos,  and 
in  that  issue  the  duty  of  the  legislator  is  plain. 


Classified  Column 


The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


^a^iiMj 


iri«(irir»ir«virir»(ir/8\ir«flMMr?t 


FOR  SALE 


FOR  SALE— MODEL  L  UNIVERSAL  BUNCHING  MACHINE; 
No.  18  Strickler  Tobacco  Scrap   and   Stem  Cleaning   Machine; 
Presses;  Molds.    J.  D.  Foy,  Dothan,  Ala. 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE— No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


OLD    MANUFACTURING    FIRM    OF    HAVANA    QUALITY 
CIGARS  will  serve  orders  in  any  quantity  to  discounting  dealers, 
at  profitable  prices.    Satisfaction  guaranteed.    Address  for  particulars 
"Fair  Dealing",  Box  1168,  Tampa,  Fla. 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  m«lSow  and  smooth  In  charactet^ 
and  Impart  a  most  palatable  flavor 

OAYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BKTIIN.  ABOMATIZEB.  BOX  FLAVOBS.  PASTE  SWEETENEBS 

FRIES  8k  BRO..  92  Reade  Street,  New  York    j 


IMPERIAL  TOBACCO  COMPANY  DIVIDENDS 

The  Imperial  Tobacco  Company  of  Great  Britain 
and  Ireland,  Ltd.,  has  declared  extra  dividends  of  one 
Nliilling  on  the  ordinary  registered  shares,  free  of  tax, 
and  on  American  depositary  receipts  for  ordinary  reg- 
istered shares,  free  of  tax  but  less  expenses  of  depos- 
itary, both  payable  in  1933. 

PUT  THIS  IN  YOUR  PIPE 

Montreal,  Quebec,  January  26:  The  per  capita  con- 
sumption of  tobacco  in  Canada  in  1932  was  3.72  pounds, 
according  to  tlie  agricultural  department  of  the  Cana- 
ilian  National  Railways. 

Whollv  smoke. 


BAYUK  CIGARS  EARNINGS 

J^avuk  Cigars,  Incorporated,  rei)orts  lor  tlio  year 
ended  December  :U,  VXVl.  net  loss  of  $l,2(J2,r)r)()  after 
all  charges,  including  de|.reciation,  amortization,  intej- 
t'st,  etc.  This  compaios  with  net  income  of  $2r)r),7.)l 
for  1931,  after  taxes,  depreciation,  interest,  etc.,  but 
iH'fore  inventory  adjustment    of    $1,107,012    charged 

ntrainst  surplus  account.  ,.   ..,  in 

Gross  earnings  for  19:^2  amounted  to  ^1,242,411, 
against  $2,0.")9,102  for  tho  yoar  <Mided  Decemter  :n. 
1931  The  companv's  balance  sheet  shows  total  assets 
as  of  December  31,'l932  of  $8,782,214,  against  $11,373,- 
914  at  the  close  of  the  previous  year. 


18 


53rd  year 


Say  You  Saw  It  m  The  Tobacco  World 


February  lo,  1983 


Tobacco  Merchants'  Association 
Registration  Bureau,  new^york  city 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 
Registration,         (see  Note  A),        $5.00 
Search,  (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  Une 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31).  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  oe 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 
SUNI-OURS:— 46,156.     For   plug,   twist,   smoking,   ^crap.   fine   cut, 
snuff  aud  cigarettes.     December  27.  I'^.^i.    Scotten  Dillon  Lompany, 

Detroit.  Mich.  ,  .  ^       ^. 

SUNNY  HOURS:— 46,157.  For  plug,  twist,  .smokmg,  scrap,  tme  cut, 
snuff  and  cigarettes.     December  27,  1932.    Scotten  Dillon  Lompany, 

Detroit,  Mich.  ,  ^      r  *i 

LA  PLANTINA:— 46,158.  For  all  tobacco  products,  west  ot  the 
Mississippi  River.     January  25,  1933.     Henry  W.  I'eabody  &  Co., 

San  Francisco,  Calif.  .     r  *u     xt:^ 

LA  MERO LA:— 46,159.  For  all  tobacco  products,  west  of  the  Mis- 
sissippi River.  January  25.  1933.  Henry  W.  Peabody  &  Co..  San 
F'rancisco,  Calif. 


TRANSFERS 
TRIUMPHIS:— 17,402   (Trade-Mark  Record).     For  cigars.     Regis- 
tered  Januarv   20.    1897,   by    L.    Levy    .S:    Son.    New    \ork,    N.    \. 
Through  mesne  transfers  acquired  by   F.  H.  Beltz,  Schweiiksvi   e, 
Pa    and  re-transferred  to  Manville  Cigar  Company.  Inc.,  Manville, 

X.  J..  January  24,  1933.  .,      „         .  .         ^ 

LORD  MONTAN:— 23,124  (Tobacco  Leai).     tor  cigars,  cigarettes, 
tobacco,  cheroots  and  cigarros.    Registered  .\pnl  9,  19U2.     And  No. 
26,604  (Trade-Mark  Record).     For  cigars,  cigarettes  and  tobaccos. 
Registered  April  10.  1902.  by  Louis  S.  Cohn,  Butte.  Mont.     Trans- 
ferred to  I.  Lewis  Cigar  Manufacturing  Co.,  Newark,  X.  J.,  Janu- 
arv 19.  1933.  ^  ^^      s      rr 
FERDINAND  MAGELLAN:— 133,255  (U.  S.  Patent  Office).     For 
cigars.    Registered  lulv  20.  1920.  bv  The  Harkert  Cigar  Co..  Daven- 
port. Iowa.     Transferred  to   i'runella  Cigar  Co..  Chicago,  HU  and 
re-transferred  to  Henrv  \V.  Peabody  &  Co.,  San  Irancisco,  Calif., 
Januarv  23,  1931.  „      •  j 
RODENA:— 69,096  (V.  S.  Patent  Office).     For  cigars.     Registered 
Mav  19,  1908.  bv  Albert  Rosendahl.  New  York.  N.  Y.    Transferred 
to  Lincoln  &  Ulmer,  Inc..  New  York,  X.  Y..  and  re-transferred  to 
I.  Lewis  Cigar  Manufacturing  Co..  Newark.  N.  J.,  January  30.  1933. 
PASTORA:— 77,572  (U.  S.  Patent  Oflice).     For  cigars.     Registered 
April  19.   1910.  bv   San  Telmo  Cigar   Manufacturing  Co.,   Detroit, 
Mich.     Through  mesne  transfer>  acquired  by  The  Standard  Com- 
mercial Company.  Cincinnati.  Ohio,  and  re-transferred  to  Master- 
piece Cigar  Companv.  (irand  Rapids.  Mich.,  January  17,  1933. 
LORD  MONTAN:— 23,124  (Tobacco  Leaf).     For  cigars,  cigarettes, 
tobacco,  cheroots  and  cigarros.     Registered  April  9,  1902.     .\nd  No. 
26,604  (Trade-Mark  Record).     1  .-r  cigars,  cigarettes  and  tobacco. 
Registered  April  10.  1902,  by  Louis  S.  Cohn,  Butte.  M..nt.     Trans- 
ferred to  I.  Lewis  Cigar  Manufacturing  Co..  Newark,  \.  J.,  and  re- 
transferred  to  National  Cigar  Stands  Company,  New  York,  N.  Y., 
Januarv  27,  1933. 
CHAMPLAIN:— 12,894     (U.     S.     iobacco    Journal).     For    cigars. 
Rjegi>tered  November  22,  1890.  by  Powell.  Smith  8c  Co.,  New  York, 
N.  Y.     Through  me>ne  transfers  acrjuired  by   F.  E.   Fonseca,  Jr., 
New  York.  N.  Y..  and  transferred  by  Irving  Trust  Co.,  receiver  of 
F.  E.  Fonseca,  to  Morris  Baum,  Mount  \ernon,  N.  Y.,  September 
15,  1932. 


BRITISH  TOBACCO  GROWING  GAINS 

Empire  profcreiKMs  currency  dei)re('iati(>n  and 
strenuou.s  advertising  Jiavc  conihinod  to  hrini^  about  a 
vast  increase  in  consumption  of  Empire  ^t'o^vn  tobacco 
in  Britain.  In  the  iirst  ten  montlis  of  IH.TJ  the  Phiipire 
supplied  4:*,(HM),(K)()  pounds,  compared  with  8:J,(KKMHK) 
pounds  from  the  United  States.  That  is  to  say,  tlie  pro- 
portion roughly  i^  one  to  two,  while  in  the  corres|>ond- 
ing  period  of  VJ'M)  it  was  less  than  one  to  three.  The 
main  source  of  the  Empire  supply  is  Khodesia,  which 
anchored  its  currency  to  sterling  immediately  Britain 
went  off  the  gold  standard. 


HAYS  CHARGES  UNITED  ASSETS  HIDDEN 

UST  before  the  United  Cigar  Stores  Company 
of  America  was  placed  in  bankruptcy  the  par- 
ent company  transferred  an  unspecified 
amount  of  money  to  a  newly  organized  sub- 
sidiary, the  Whalen  Drug  Company  of  Delaware,  which 
is  still  operating,  according  to  evidence  given  before 
Keferee  Irwin  Kurtz,  15  Park  Row,  New  York,  on  Feb- 
ruary 6.  The  witness  was  James  P.  ^[cNamara,  con- 
troller for  United  Cigar  Stores  Company,  who  was 
under  examination  by  :\[ortimer  Hays,  counsel  for  a 
landlord-creditor.  :Mr.  Hays  is  attempting  to  prove  a 
charge  that  the  bankrupt  company  concealed  assets  by 
the  transfer  of  funds  to  subsidiaries. 

Counsel  did  not  go  further  into  detail  as  to  the 
conditions  surrounding  the  transactions  with  Whalen 
Drug,  but  asked  the  witness  to  consult  his  books  and 
ascertain  the  exact  amount  of  the  transfer  by  Febru- 
ary 7. 

Mr.  :McXamara  denied  implications  by  counsel  that 
in  the  filing  of  bankruptcy  schedules  in  Massachusetts 
and  Delaware  the  i)arent  company  had  made  false 
statements.  The  witness  said  that  mistakes  made  in 
the  original  schedules  had,  in  each  case,  been  corrected, 
and  that  the  original  papers  were  not  '* deliberately 
fraudulent." 

Mr.  :McNamara  was  unable  to  throw  any  light  on 
whv  assets  valued  at  $2."), 000,000  in  the  receiver's  re- 
port were  listed  in  the  bankruptcy  schedules  as  mostly 
of  ** unknown  value."  Whatever  was  the  reason,  he 
said,  it  was  not  to  conceal  the  real  value  of  the  assets. 
lie  suggested  that  i)erhaps  the  receiver  had  used  the 
book  value  of  assets  and  not  their  actual  value.  The 
latter,  in  his  opinion,  was  "undeterminable,"  and  he 
had  so  decided  in  making  up  the  bankruptcy  papers. 

**Did  any  one  tell  you  either  directly  or  indirectly 
that  the  full* value  was  not  to  be  shown!"  Mr.  Hays 

asked. 

"No,"  replied  the  witness. 

Godfrev  (Joldmark,  counsel  for  the  bankrupt, 
charged  tluit  Mr.  Hays  had  an  ''ulterior  motive"  in 
prolonging  the  inquiry,  stating  it  as  his  opinion  that 
the  purpose  of  the  "single-handed  investigation"  is  to 
(levelop  material  to  ])e  used  in  civil  suits,  thus  working 
a  hardship  on  creditors  owing  to  the  €Xtra  expense. 

RETAIL  STORE  PROBLEMS 

(Continued  from  page  14) 

in  front  of  their  store,  or  at  least  within  a  few  steps 
from  it.  so  that  rural  patronage,  particularly,  would 
have  no  difliculty  in  loading  and  unloading  their  mer- 
chandise both  bought  and  sold.  While  the  matter  of 
what  constitutes  parking  facilities  varies  with  the  size 
of  a  citv,  the  need,  regardless  of  the  interpretation,  ex- 
ists in  all  those  cities  where  a  lack  of  such  facilities  was 

reported. 

Narrow  Streets 

Congestion  resulting  from  narrow  streets  was  re- 
ported by  1.8  ])er  cent,  of  the  stores  in  Group  I,  5.7  per 
cent  of  the  stores  in  Group  II,  5.4  per  cent,  of  the  stores 
in  Group  III,  and  4.1  per  cent,  of  the  stores  in  Group 
IV.  Subcenter  .shopping  districts  in  Group  I  reported 
this  as  a  3.6  per  cent,  cause,  while  subcenter  sliipping 
districts  in  (iroup  II  made  no  mention  of  it.  It  is  inter- 
esting to  note  that  this  factor  was  reported  as  less  of 
a  cause  in  the  largest  cities.  It  does  its  greatest  harm 
in  cities  in  the  second  group,  and  is  almost  as  great  a 
factor  in  the  two  lower  groups. 

(To  be  continued) 


BETTER   CONTAINERS   FOR 

BETTER  CIGARS 

Today  the  cigar  manufacturers  of  the  country  are  offering 
their  customers  a  better  product,  for  the  money  expended, 
than  has  been  possible  for  many  years. 

The  appeal  of  these  exceptional  values  can  be  greatly  in- 
creased by  good  packaging,  for  good  packaging  is  essential 
to  all  successful  merchandising. 

The  new  improved  AUTOKRAFT  cigar  box  is  available  to  all 
cigar  manufacturers.  It  will  not  only  enhance  the  worth  of  a 
brand  in  the  eyes  of  the  consumer,  but  at  the  same  time 
it  presents  opportunities  for  economies  to  the  cigar 
manufacturer. 


t^ 


Phi  la..  Pa, 
Hanover,    Pa. 
Cincinnati,  Ohio 


York,  Pa. 

AUTOKRAFT  BOX  CORPORATION       Chicago,  iil 

LIMA     OHIO  Detroit,  Mich. 

5p  ,  .  ; .  .^  Wheeh'ng,  W.  Va. 


,^^^  i-iir  PArH   MONTH   AT  236  CHESTNUT  ST.,  PHILA.,  PA. 
PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   MOIN  in   mi 


Are  the  Only  Natural  Humidor  for  Cigars. 

Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box-  and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


WHEN  BUYING  CIGARS 

Remember  that  Regardles*  o»  Price 

THE  BEST  CIGARS 

ARC  rAOLED   in 

WOODEN  BOXES 


Ai/Jivsmtywwiia« 


viL:u-uiii:i:L;rj:i;L'g!L"gi-T  'm^'  nm^i^^mjM^mjmmmi^mJiMM^^^ 


Volume  53 


THE  TOBACCO  WORLD 


Number  5 


EsUblished  1881 

TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 

Published  on  the  Ist  and  15th  of  each  month  at  236  Chestnut  Street,  Philadelphia,  Pa. 

Entered  as  second-class  mail  matter.  December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3.  1879. 


$2.00  a  Year 


PHILADELPHIA,  MARCH  1,  1933 


Foreign  $3.50 


FORMAL  OPENING  OF  CORONA  PLANT  AT 

TRENTON 

KADKD  ])v  Governor  A.  Harry  Moore,  of  New 
Jersey,  and  former  Governor  Alfred  E.  Smith, 
of  New  York,  tliree  hundred  tobacco  con- 
noisseurs, prominent  in  industry,  finance  and 
public  life,  Saturday  (February  25th),  inau-umted  the 
new  plant  at  Trenton,  New  Jersey,  where  La  Corona 
and  ither  fine  Havana  ci^nu's  will  be  rolled  The  event 
was  an  epoch-makin-  one  in  the  history  of  fine  Havana 
cigar   production    for   the   United   States   and   world 

m  '1  rk  e  t  s 

Governor  Moore,  on  behalf  of  New  Jersey,  ac- 
cepted from  Ferris  Le  Hoy  Francisco,  member  of  the 
firm  of  architects  who  built  the  plant,  the  key  to  the 
building,  and  then  presented  the  key  to  the  owners 
with  a  brief  address.  , 

A  luncheon  followed  the  ceremony,  after  which 
the  L'uests  were  taken  on  an  inspection  tour  ot  the 
plant  and  shown  the  scientific  features  that  will  help 
make  possible  the  production  of  -La  Corona-  and 
other  leading  ci^^ar  brands  at  prices  ^^reatly  lower  than 
when  thev  were  produced  m  Havana. 

The  new  plant  will  furnish  ivii:ular  employment  to 

2000  persons.  ^^  .  .,  ^  ^^ 

To  devotees  of  the  finest  Havana  ciprars,  the  es- 
tablishment of  the  new  rolling  plant  at  Trenton  has 
a  special  siirnificance.  It  makes  possible  economies 
that  are  passed  on  to  the  smoker  in  the  torm  o  greatly 
reduced  prices  for  -La  ( V,rona"  aiul  other  well-known 
cigars  identical  in  rpiality  and  tlavor  to  those  hitherto 

rolled  in  Cuba.  .       ,.         ^t 

Transference  of  the  rolling  operation  trom  Havana 
to  the  United  States  involves  no  change  in  the  long 
process  of  preparing  the  tobaccos  used  exclusively  in 
Havana  citrars.  These  tobaccos,  raised  only  in  one 
small  district  in  Finar  del  Hio  province,  (  uba,  will  be 
Krown,  aged,  cured,  prepared  aiK  blended  in  (  uba 
with  the  same  expert  and  ])ainstaking  care  that  has 
been  lavishe<l  on  them  during  the  eighty-nine  years  ot 
**La  Corona's"  «'xistence. 

*  Bv  means  of  scientitic  air-conditioning  apparatus, 
the  atmosidiere  in  tlie  new  plant  is  majle  to  simulate 
the  natural  atmosphere  of  Cuba  .it  its  best.  Beeai^e 
the  atmospheric  conditions  are  un<ler  constant  control, 
it  is  possible  to  produce  cigars  of  pert ect  ""itormity 
in  the  Trenton  rolling  idant  at  all  times,  thus  avoiding 
dclavs  due  to  the  vairaries  of  nature. 

BROWN  &  WILLIAMSON  INTRODUCES  "DIAL*' 

*q)iaF'  smokintr  tobacco,  a  new  brand  of  the 
Brown  &  Williamson  Tobacco  Corporation,  is  being 
introduced  throughout  the  southern  states,  and  is  meet- 
imr  with  a  gratifying  reception.  Ihe  new  brand  re- 
tails at  ten  cents'for  a  one  and  three-quarters  ounce 
package. 


LORILLARD  EARNS  $2.02  A  SHARE 
HK  P.  LORILLARD  (M)MPAXY  reports  for 
11)32  net  income  of  $3,817,81)4,  or  $2.02  a  share 
on  the  common,  as  compared  with  $4,054,841, 
or  $2.12  a  share  for  the  previous  year.     Net 
income  applicable  for  the  common  in  1932  is  after  set- 
ting up  full  reserves,  which,  it  is  understood,  are  ample 
to  take  care  of  price  adjustments  upon  stocks  of  the 
company's  productions  in  the  hands  of  wholesale  deal- 
ers at  the  close  of  the  year.  ^  --  nno  nn 
The  statement  shows  current  assets  of  $o^908,olO, 
against  current  liabilities  of  $2,888,179;  and  among  cur- 
rent assets  are  $14,907,746  of  cash  and  $2,040,737  of 
United  States  (lovernment  bonds.     Current  assets  m 
1931   totaled  $04,113,126  and  current   liabilities  were 

$1,74.'),841.  ^       - 

During  the  year  1932  the  company  purchased 
13,500  shares  of  its  preferred  stock  at  a  cost  of  $1,259,- 
115.  Accomi)anving  the  report  was  a  notice  to  stock- 
holders of  the  forthcoming  annual  meeting,  which  states 
as  one  of  its  purposes  the  retirement  of  these  preferred 
siiares  which  would  reduce  the  outstanding  preferred 
shares  to  less  than  ltK),0(K)  and  decrease  by  $94,o00  the 
annual  amount  previously  paid  as  dividend  on  pre- 

Vei*i*ofl  stock 

The  companv  during  1932  also  purchased  and  can- 
celled $l,007,70t)'face  value  of  its  7  per  cent,  bonds,  and 
$*>  337,000  face  value  of  its  5  per  cent,  bonds,  thereby 
reducing  its  funded  indebtedness  to  an  aggregate  ot 
$1(;,428,450,  and  its  tixed  funds  charges  by  the  amount 
of  $191,589  a  year. 


GENERAL  CIGAR  ELECTS  DIRECTORS 

At  a  meeting  last  week,  Sidney  Weinberg  was 
elected  a  director  of  the  General  Cigar  Company,  In- 
corporated, to  succeed  Arthur  Sachs.    Other  directors 

were  re-elected.  .  .   ^  n  o     i,    p 

Mr  Weinberg  is  associated  with  Goldman,  Sachs  & 
Companv,  and  is  also  a  director  in  the  following  com- 
panies: 'Sears,  Roebuck  &  Company,  General  Foods 
Corporation,  National  Dairy  Company,  Continental 
Can  Company,  B.  F.  Goodrich  Company,  the  Lambert 
Comi)any,  and  others. 


TOBACCO  PRODUCTS  EARNINGS 

Tobacco  Products  Corporation  ^l^ows  income  ac- 
count for  eleven  months  to  December  31, 1932,  of  the  fol- 
lowing item- :  Lease  rental,  $2,291,666 ;  interest  on  bank 
balances  and  cash  balances  held  by  debenture  trustee, 
^3225;  total  income,  $2,294,891;  "^terest  paid  and  ac- 
crued on  6Vi>  per  cent.  debentures,_$2  120,192 ;  amor- 
tization  of  lease,  $5073;  expenses,  $Vf2;  provision  for 
Federal  taxes,  $21,000 ;  net  income,  $140,844. 


53rd  vear 


THE  TOBACCO  WORLD 


March  1,  1933 


Trade  Notes 


The  new  sizes  of  the  ''Wasnier"  brand,  of  John 
Wagner  &  Sons,  are  meeting  with  an  excellent  reception 


among  consumers. 


Otto  Schneider,  reprcsontinpr  the  Corral  AVodiska  j 
Ca.  factory,  Tampa,  manufacturers  of  the  "Bering" 
cigar,  was  a  visitor  at  Yahu  k  McDonnt'll's  hist  week. 


J.  P.  Given,  Buffalo,  territorial  manager  for  Bayuk 
Cigars,  Buffalo,  N.  Y.,  was  a  visitor  at  Bayuk  head- 
quarters over  the  week-end. 

A.  H.  Mass,  formerly  associated  with  I.  J.  Abram- 
son,  tobacco  jobber  of  South  Fifth  Street,  has  severed 
his  connection  with  that  firm  and  become  associated 
with  the  purchasing  department  of  the  Sun  Ray  Drug 
Company,  which  operates  a  group  of  cut-rate  drug 
stores  here  and  in  nearbv  cities. 


(( 


As  Y^'ou  Like  it"  cigars,  a  private  brand  of  Yahn 
&  McDonnell,  is  l)eing  featured  in  their  window  dis- 
plays in  several  of  their  retail  stores  with  good  re- 
sults. This  brand  is  well  established  in  this  territory 
and  has  recently  been  introduced  to  Metropolitan  New 
York  and  Newark  consumers,  where  it  has  immediately 
won  a  host  of  friends. 


Ben  Lumlev  has  recent Iv  returned  from  a  visit  to 
the  factories  which  he  represents  in  Florida,  and  n'- 
ports  these  factorit's  experiencing  a  good  volume  of 
business.  J5en  will  journey  to  Washington  and  Balti- 
more this  week  in  tlie  interest  of  his  brands,  "Dulce" 
and  *' Verdi,"  of  the  Sommerfeld  factory,  and  the 
*' Garcia  y  Vega"  brand. 


Bayuk  Cigars,  Incorporated,  have  reopened  their 
factories  at  Third  and  Spruce  Streets,  and  at  Eleventh 
Street,  which  increases  the  number  of  additional  work- 
ers employed  since  the  first  of  the  year  by  this  pro- 
gressive firm  to  more  than  one  thousand.  The  reopen- 
ing of  these  two  factories  is  necessitated  by  the  highly 
gratifying  volume  of  orders  for  the  "Bayuk  Phillies" 
which  has  been  pouring  into  headquarters  since  the  re- 
duction in  the  retail  price  at  the  first  of  the  year. 


p].  A.  Kline,  of  the  ''Meilalist"  factory,  was  in 
town  last  week  visiting  the  distiibutors  of  his  brand, 
Yalm  &,  McDonnell,  of  G17  Chestnut  Street. 


The  new  size  of  the  "Medal  of  Honor"  cigar,  dis- 
tributed by  John  AVagner  iV:  Sons,  is  rapidly  forging 
ahead  among  consumers  and  gaining  new  frit>nds  daily. 


The  Haas-Baruch  Conqiany,  of  Los  Angeles,  Cal., 
distributor  for  Bayuk  Cigars,  Incorporated,  is  keeping 
up  a  fine  stride*  on  "l^hillies"  in  their  territory. 
Bayuk *s  territorial  manager  in  that  section  is  John  J. 
Snvder, 


John  Knight,  formerly  associated  with  Yahn  & 
McDonnell,  and  well  known  in  the  West  IMiiladelphia 
district,  has  joined  the  sales  forces  of  George  Ziffer- 
blatt  &  Company,  manufacturer  of  the  "llabanello" 
cigar,  and  will  represent  that  firm  in  his  old  territory, 
succeeding  F.  J.  Cliflord. 


1^.  ('.  Jessa,  n^presenting  the  Heine  Tobacco  Com- 
])any,  Massilon,  Oliio,  i-  in  town  doing  ]jroniotional 
work  among  the  retailers  and  consumers  on  "Heine's 
P>lend,"  a  hiirh  grade  smoking  tobacco.  Yahn  &  Mc- 
Donnell have  recently  been  a])point«»d  sole  distributor 
for  \h\<  brand  in  thi^  tiMritoix  and  ar<'  gaining  many 
friends  for  this  brand. 


The  "Mint  IVrfeeto,"  a  Yahn  &  McDonnell  brand, 
which  was  recently  re(luee(l  to  retsiil  at  live  cents  each, 
is  enjoying  a  sjjlendid  sale.  .John  Flanigan,  of  the  M.  J_. 
Daltlui  store,  in  the  Yahn  iV:  McDonnell  Building,  t'»17 
Chestnut  Street,  is  displaying  the  "Mint  Perfecto"  in 
the  window  of  his  stand  with  good  results.  The  display 
is  eidianced  by  a  few  re|»licas  of  real  gold  ])ieces,  which 
is  attracting  considerable  attention  and  favorable  com- 
ment. 


"Monticello"  smoking  tobacco,  the  recently  mar- 
keted brand  of  John  AVatrner  ik  Sons,  continue-  to  forge 
ahead  far  )>ey<uid  expectations.  Thi-  hiirh-grade  -rnok- 
ing  tobacco,  a  ]»ro(luct  of  one  of  the  tinest  tobacco  man- 
ufacturing house's  in  the  count !>.  i-  particularly  \vell 
spoken  of  because  of  its  good  tlav(»r,  mildness  and  tine 
aroma.  The  "  M(»nticello"  cigarett<'  is  enjoying  an  ex- 
cellent volume  of  sales,  as  well  as  the  "Monticello  ' 
brand  of  cigars. 


•)i 


March  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


The  stage  is  all  set  for  target  practice.  The 
magician  lifts  his  bow  and  aims  an  arrow  at 
the  bull's-eye.  Uis  lovely  assistant  then  steps 
in  front  of  the  target  and  he  shoots  the  arrow 
—apparently  through  her— and  it  fixes  itself 
in  the  very  center  of  the  bull's-eye!  And  she 
smiles  through  It  aU  white  the  audience  gasps! 

iXPLANATION: 

The  arrow  which  the  marksman  "shoots 
through"  his  assistant  simply  folds  up  into 
the  crossbow!  The  arrow  which  is  actually 
embedded  in  the  target  is  shot  by  the  girl 
herself  from  a  belt  concealed  under  her  dress. 
She  releases  a  little  spring  and  the  arrow 
shoots  straight  into  the  bull's-eye!  It  is  all 
done  in  a  fl.ish!  So  quickly  the  eye  cannot 
detect  the  girl's  movements!  To  heighten  the 
impression  that  the  arrow  has  gone  right 
through,  the  girl  releases  a  ribbon  from  the 
front  of  her  dress  — the  continuation,  appar- 
ently, of  the  ribbon  attached  to  the  arrow  in 
the  target. 


c 


«     !•> 


Ii;lit.  1  I       U  .1    |{f>n<iUI»Tub«i-<"<>roniiiani 


U 


lmJ 


It's  fun  to  be  fooled 
...it's  more  fun  to  KNOW 


Like  to  sec  throuf^h  tricks?  Then  let's 
look  at  another... the  illusion  in  cif^a- 
rette  advertisin|{  called  "  Cijjarettes 
and  Your  Throat." 

The  audience  is  told  that  by  certain 
nia{(ic  processes  tobacco  can  be  made 
■s  soothinft  as  cou^^h  medicine. 

EXPLANATION :  The  easiest  cii{arette 

on  your  throat  is  the  cijjarette  that  is 

made  from  the  choicest  ripe  tobaccos. 

Cheap,    raw   tobaccos   are,  as  you 

would    naturally   expect,  harsh   in 

their  effects  upon  the  throat.    It 

you  have  to  consider  your  throat. 


the  quality  of  the    tobacco  in  your 
cigarette  is  important. 

I^P  It  is  a  fact,  well  known 
by  leaf  tobacco  experts, 
that  Camels  are  made  from 
finer,  MORE  EXPENSIVE 
tobaccos  than  any  other 
popular  brand. 

Camels  are  as  non-irritating  as  a  ciga- 
rette can  be  becauseCamels  use  choice, 
ripe,  costlier  tobaccos. 

And  because  of  the  matchless  blend- 
ing  of  these  costlier  tobaccos  Camels 
have  a  rich  bouquet  and  aroma.  ..a 
mild,  cool,  delicious  >?oror. 

Keep  the  air-tight,  weldedHumidor 
Pack  on  your  Camels. .  .to  assure 
yourself  and  your  companions  a 
fresh,  cool  smoke. 


_  NO  TRICKS 
JUST  COSTLIER 
TOBACCOS 

IN    A     MATCHLESS     ■LINO 


53rd  year 


THE  TOBACCO  WORLD 


March  1,  1933 


Trade  Notes 


George  Stocking,  of  the  Araiigo  y  Arango  factory, 
was  ill  town  hist  week  visiting  Jolin  Wagner  &  Sons, 
local  distributors  of  the  "  Don  Sel)astian"  brand,  which 
enjoys  a  good  sale  in  the  hotel  and  club  stands  here. 


Harry  S.  Rothschild,  president  of  Bayuk  Cigars, 
Incorporated,  was  a  recent  visitor  in  Detroit,  where 
he  visited  his  mother,  who  was  celebrating  her 
ninetieth  birthdav  anniversarv. 


The  Arthur  F.  Schultz  Company,  Erie,  Pa.,  con- 
tinues their  good  showing  on  Bayuk  cigars  in  their  ter- 
ritorv  and  were  recent Iv  aided  l)v  K.  T.  Clilford,  Bavuk 
salesman,  in  expanding  the  sale  of  Bayuk  cigars. 


The  Hoffman  Cigar  Company,  Norfolk,  Va.,  has 
just  closed  a  successful  drive  on  Bayuk  cigars,  and  have 
been  assisted  by  G.  L.  Brauzell,  Bayuk  teriitorial  man- 
ager. 


F.  Nagel,  San  Francisco  territorial  manager  for 
Bayuk  Cigars,  Incorporated,  has  been  busily  engaged 
in  supervising  promotional  work  on  ''Bayuk  Phillies" 
in  his  territory,  and  jnsi  closed  a  successful  campaign 
with  the  Oaklaud  Tobacct»  Company,  of  UuklaJid,  Cat. 


An  involuntary  petition  in  BanTcruptcy  was  filed 
last  week  against  Alfred  L.  Banham,  trading  as  Samuel 
T.  Banham  &  Brother,  wholesale  and  tetail  tobacco, 
4367  Main  Street,  Manayunk.  Creditors  are  Brandle 
&  Smith  Company,  $178;  R.  E.  Rodda  Candy  Company, 
$96 ;  Klein  Chocolate  Company,  $235.  Herman  N.  Sil- 
ver, counsel. 


On  Saturdav  or  Sundav,  Februarv  18th  or  19th, 

•  W        ~  ft  ' 

thieves  broke  into  the  warehouse  of  John  Wagner  & 
Sons,  233  Dock  Street,  and  escaped  with  5tK),tHJ0  cig- 
arettes of  the  popular  brands.  The  theft  was  not  dis- 
covered until  Monday  morning  and  no  trace  of  the 
thieves  has  been  found.  Retailers  and  jobbers  through- 
out the  citv  were  immediatelv  notitied  to  be  on  the  watch 
for  *' bargains"  in  the  ]>opular-priced  luands  of  cig- 
arettes. Entrance  was  gained  through  a  buibling  in  the 
rear  of  the  AS'agin-r  headquarters  and  thence  through 
the  roof  of  the  Wagner  ]»uihling.  Tli<'  thieves  were 
apparently  exix^rieiiced,  as  no  attempt  was  made  to 
force  any  doors  or  windows  and  spring  the  alarm.  The 
combination  was  l)roken  otT  the  safe  on  the  lirst  floor, 
but  it  had  not  l>i*en  opened.  The  loss  is  fully  covered 
bv  insurance. 


CONSOLIDATED  CIGAR  EARNINGS 

The  Consolidated  Cigar  Cori)oration  in  its  pam- 
phlet report  for  the  year  ended  l)ecem])er  31,  1932, 
reports  profit  of  $935,858  after  taxes,  depreciation,  etc., 
but  before  considering  reduction  of  leaf  tobacco  inven- 
tories as  at  July  2,  19.')2,  to  value  determined  l)y  the 
management,  which  resulted  in  a  charge  of  $1,242,650 
made  directly  against  surplus  account.  This  compares 
with  net  income  of  $2,122,173,  ecpiivalent,  after  allowing 
for  dividend  requirements  on  subsidiary  preferred  divi- 
dends, to  $5.04  a  share  on  250,000  shares  of  common 
{stock. 


BROWN  &  WILLIAMSON  ADVERTISING 

DOUBLED 

HE  Brown  <fc  AVilliamson  Tobacco  Company 
has  considerably  increased  its  advertising  this 
year,  with  "Sir  Walter  Kaleigh"  smoking  to- 
bacco receiving  the  most  attention,  from  news 
issuing  from  the  otlice  of  the  advertising  director, 
William  K.  Hendricks. 

Copy  for  this  brand  continues  to  appear  ex- 
clusively in  one  column  space  but,  appropriation  has 
approximately  doubled  that  of  last  year  with  more 
fie(iuent  insertions  and  a  larger  list  of  publications. 
Most  of  the  advertisements  appear  in  general  maga- 
zines, farm  publications  and  service  magazines. 

''Golden  Grain"  granulated  tobacco  for  pipes  and 
cigarettes  also  receives  more  advertising.  For  this 
])roduct  a  page  each  month  ai)pears  in  the  American 
Wet'klv  and  four  or  five  t went v-f our  sheets  are  shown 
in  selected  states. 

"Kaleigh"  cigarettes  appear  in  general  magazines 
including  one  or  more  women's  ])ul)lications.  Single 
columns  have  been  sek'cted  for  this  product,  with  vol- 
ume of  advertising  l)ased  on  the  cigarette's  sales  trend, 
whik'  ''Target"  cigarette  tobacco,  for  use  with  hand- 
rolling  devices,  are  featured  in  general  magazines  and 
monthly  insertions  in  American  Weekly. 


NEW  CIGARETTE  FIVE  FOR  FIVE  CENTS 

A  new  cigarette  is  being  introduced  to  the  market 
in  the  east  under  the  l)rand  name  of  "Duval  Fives,*' 
and  retailing  at  five  for  five  cents.  The  new  cigarettes 
are  three  and  one-(piarter  inches  in  length  instead  of 
two  and  one-quarter,  as  is  the  case  with  the  popular 
l)rands,  and  are  made  of  pure  unfiavored  domestic  and 
Turkish  tobaccos. 

The  new  brand  is  manufacfurod  "by  the  Duval  To- 
bacco Company,  of  New  York  City.  \\.  Eisbrouch  is 
president  of  tlie  company  and  E.  J.  Gass  is  vice-presi- 
dent in  charge  of  sales.  Mr.  (Jass  was  formerly  con- 
nected with  the  Tobacco  Products  Corporation  and  the 
Union  Tobacco  Comi»any.  L.  Kappaport  is  treasurer 
and  Frank  Higgins,  formerly  with  the  Union  Tobacco 
Company,  and  the  l*hili|)  Morris  (*ompany,  is  in  charge 
of  sales  in  the  metropolitan  district. 

"TWENTY  GRAND"  IN  NEW  YORK 

Following  the  introduction  of  "Twenty  Grand," 
the  ten-cent  cigarette  l)rand  of  the  Axton-Fisher  To- 
bacco (\)mpany,  in  Pennsylvania  in  Januar\',  New 
York  City  retailers  are  now  stocking  this  well-known 
))rand  and  a  good  Vf>lume  of  sales  is  being  recorded. 
For  SOUK'  time  after  tlie  introduction  of  this  brand  in 
tlie  middle  western  stales,  the  Axton-Fisher  Company 
experienced  such  an  unexpected  demand  that  they  were 
unable  to  exi)an<l  the  distribution,  but  production 
facilities  have  been  st<'pi)ed  up  to  such  a  point  that 
other  territories  arc  now  being  ojiened. 

Production  of  "Twenty  (Jraiid"  grew  in  1931  from 
nothing  to  two  and  one-half  billion. 


UNITED  CUTS  CIGARETTE  PRICE 

On  February  Kith  the  Unit<'<l  Cigar  Sloii's  Com- 
pany of  America  and  the  Schultc  Retail  Stores  an- 
nounced a  jiricc  of  11  cents  a  package  for  the  former 
"Big  Four"  fifteen  (M'ut  ))rands,  or  two  packages  for 
21  cents,  ^).()^)  a  carton.  Immediately  following  the 
recent  cut  in  the  wholesale  price  of  these  brands,  the 
United  announced  their  price  at  12  cents  a  package, 
tw^o  packages  for  23  cents,  $1.10  a  carton. 


March  1,  19^3 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


Jjoivard  Lnamiirr  CHriitu 


PI 


ease ! 


Irs  toasted" 


8 


53rd  year 


THE  TOBACCO  WORLD 


March  1,  1933 


News  From  Congress 


_         -AND 

Fe  D  E  R  A  L 


Departments 


From  our  Washington  Bureau  SZlAi&n  BuiiDiMG 


EPORT  of  the  Uiiilod  States  TariflF  Commis- 
sion  on  its  invostiiralioii  of  the  cigar  industry 
is  sliortly  to  l)e  piiMislied,  it  lias  been  an- 
nounced, and  will  be  of  particular  interest  at 
the  present  time  lx?cause  of  the  Icij^islation  under  wliich 
the  island^  are  to  be  given  tlieir  independence  and  the 
transfer  from  Cuba  to  the  United  States,  within  the 
past  year,  of  the  Habana  cigar  production  of  a  large 
American  company. 

The  report  will  trace  the  tariiT  treatment  of  ci- 
gars from  1804  to  1930,  and  present  statistics  of  pro- 
duction, im])orts  and  receipts  from  Puerto  Rico  and 
the  Philippines. 

*'Tlie  available  statistics  of  production,  consump- 
tion, imports,  prices  and  costs  indicate  that  the  do- 
mestic cigar  industry  as  a  whole  occupies  a  strong  com- 
petitive position,"  it  was  stated  by  the  commission. 
**AVith  an  annual  production  of  between  5,000,000,000 
and  (3,000,000,000  cigars  in  recent  years,  the  United 
States  cigar  industry  is  among  the  largest  and  most 
favorably  situated  in  the  world.  Exports  of  cigars 
from  this  countrv  are  small,  the  domestic  markets  fur- 

ft 

nishing  the  outlet  not  only  for  jiractically  all  the  pro- 
duction of  continental  United  States  but  for  consider- 
able quantities  from  Puerto  Rico,  the  IMiilippines  and 
Cuba.  Most  of  the  leaf  tobacco — the  raw  material  of 
the  industry — is  produced  in  this  country,  where  the 
crop  is  grown  in  greater  variety  and  in  greater  abun- 
dance than  in  any  other.  A  wide  selection  of  domestic 
filler,  binder  and  wrapper  leaf  is  availa))le  for  blend- 
ing and  making  up  the  many  dilTerent  types  of  cigars. 
The  only  kinds  of  cigar  leaf  imported  in  considerable 
quantity  are  Sumatra  and  Java  wrapper  from  the 
Netherlands  and  Habana  filler  from  Cuba. 

''The  United  States  has  led  in  tlie  mechanization 
of  the  industry,  which  has  proceeded  at  a  rapid  rate 
in  recent  years,  has  been  accompanied  l)y  the  develoj)- 
ment  of  larger  producing  units,  and  is  transforming 
cigar  manufacture  from  a  handicraft  to  a  machine  in- 
dustry adapted  to  the  well-known  American  conditions 
favoring  mass  production. 

"It  is  true  that  during  tlie  last  decade  there  has 
been  both  an  absolute  and  relative  decrease  in  the 
volume  of  production  of  cigars,  Imt  this  has  been  due 
to  a  falling  off  in  demand  rather  than  to  any  increase 
in  competition  of  imports.  In  fact,  during  the  last  few 
years  imports  have  also  decreased.  Statistics  of  con- 
sumption indicate  a  steadv  reduction  in  the  use  of  im- 
ported cigars  from  29,000,000  in  the  fiscal  vear  1927-28 
to  9,000,000  in  the  fiscal  year  1931-32.  In  the  latter 
year,  the  imports  constituted  h'ss  than  one-half  of  one 
per  cent,  of  the  total  number  of  cigars  consumed.  How- 
ever, imports  have  l>een  of  considerable  importance  in 
the  consumption  of  higher  priced  cigars.  In  the  fiscal 
year  1931-32,  8,000,000  out  of  the  total  consumption 


of  10,000,000  Class  E  cigars,  i.  e.,  cigars  retailing  at 
more  than  fifteen  cents  each,  were  imported  from 
Cuba." 

Cj3     Ct3     Ct3 

Data  designed  to  disprove  conclusively  the  Demo- 
cratic charge  that  the  "excessive"  taritf  rates  of  the 
llawley-Smoot  Act  are  responsible  for  the  high  tarilTs 
adopted  by  the  rest  of  the  world  is  now  being  gathered 
by  Republicans  for  use  during  the  coming  special  ses- 
sion of  Congress  should  attempt  be  made  to  enact  low- 
tarilf  legislation. 

Tariif  debates  of  the  past  few  sessions  have  been 
marked  by  the  frequent  charge  that  our  taritf  drove 
"free  trade"  England  to  the  adoption  of  import  duties 
and  caused  other  countries  to  increase  the  height  of 
their  tarilY  walls. 

As  a  matter  of  fact,  it  is  disclosed  by  official  rec- 
ords of  the  Government  that  prior  to  the  enactment  of 
the  abnormal  importations  act  of  1931,  England  was 
anything  but  a  free-trade  country,  her  revenue  from 
customs  collections  during  the  fiscal  year  1930-31  be- 
ing approximately  $o90,000,000,  which  was  5G  per  cent, 
greater  than  our  own  duty  collections  of  $378,000,000. 

Furthermore,  it  is  shown  by  the  records,  the  aver- 
age customs  duty  collected  on  imports  entering  the 
United  States  during  the  eight-year  i)eriod  1924  to  1931 
was  considera))ly  less  ihan  that  of  the  majority  of  the 
leading  p]uropean  countries. 

American  tarilTs  are  lower  todav  than  those  of 
many  countries,  it  is  asserted,  with  the  result  that  ])rod- 
ucts  from  depreciated-currency  countries  which  are 
Vmrred  from  many  Euroi)ean  markets  by  high  tariiYs 
lind  easy  access  into  the  United  States. 

Ct3     Ct3     Ct) 

Probable  failure  of  the  elTort  to  secure  bankruptcy 
relief  legislation  this  session  is  seen  in  the  action  of 
the  Senate  Judiciary  Committee  in  submitting  as  a 
substitute  for  the  bill  passed  by  the  House  of  Repre- 
sentatives a  draft  in  wliich  no  attempt  is  made  to  pro- 
vide for  the  reorganization  of  corporations  findinir 
themselves  in  financial  difficulties — one  of  the  major 
purposes  of  the  legislation — and  confining  relief  to  in- 
dividuals and  farmers. 

The  sections  iiertainiug  to  cori)orate  reorganiza- 
tions, the  committee  complained  in  its  report,  "wer<» 
so  far-reaching  and  so  controversial  that  there  could 
l>e  no  hope  of  getting  this  bill  through  for  the  relief  of 
the  individual  debtor  and  the  farmer  unless  they  were 
left  out." 

{Continued  on  page  13) 


March  1,  1933 


THE  TOBACCO  WORLD 


53rd  year 


A  NEW  BROWN  &  WILLIAMSON  PROFIT-MAKER! 


SPECIALLY  BLENDED  FOR 
PIPE  and  CIGAREHE 


HERE'S  a  new  B.  86  W.  product  that 
is  playing  sweet  music   in   the   till 
wherever  dealers  put  it  in  stock. 

DIAL  is  specially  blended  for  pipe  and 
cigarette.  A  package  of  cigarette  papers  is 
attached  to  every  tin. 

DIAL  is  full  ounce  and  three-quarters 
of  fine  tobacco  put  up  to  SELL  FOR  10c. 


DIAL  starts  off  with  a  good  name  and  a 
good-looking  package  and  a  whale  of  a  re- 
ception from  the  trade  and  public.  It's  a 
real  value  for  customers.  A  real  profit- 
maker  for  you.  GO  TO  IT! 

If  you  haven't  your  stock  yet,  your  job- 
ber is  ready  to  hurry  it  to  you.  Get  in 
touch  with  him  today. 


BROWN  &  WILLIAMSON   TOBACCO   CORP.,   LOUISVILLE,  KENTUCKY 

Brown  fc  WilHam»n  product,  have  b«n  d«ipicd  to  bring  you  '■'^'^^'^'J'^^^^^^^^;^^^ 
DricM  New  productsare  added  to  fit  the  times.  Are  you  gettmgyour  share  of  profit  from  these  live, 
''"'"•'^«LVuem,:SirWalterRale,ghSmokmgTobacco.RaleighC,garettes.Go^den   «^ 

G  am  Smokmg  Tol«cco.  Wing.  Cigarette.  «>d  Target  Cigarette  Tobacco? 


10 


53rd  vear 


THE  TOBACCO  WORLD 


IVrarch  1,  1933 


DRUG,  INC.,  NETS  $13,467,092 

i^'KOXIMATKLY  $23,662,580  of  a  capital  sur- 
l)lns  to  be  created  l)y  Driin:,  Incorporated, 
tlironi»:h  a  reduction  of  ca])ital  from  $85,468,228 
to  $35,01 4, J)JH)  will  be  utilized  in  adjusting  book 
value  of  ])roperties  of  subsidiaries,  eliietly  the  Louis  K. 
Liiru:ett  Conipaiiy,  it  was  revealed  in  Drug's  annual 
report  issued  last  week.  At  the  same  time  it  was  dis- 
closed that  tlie  sak^  of  tlie  corporation's  interest  in 
Boots  Pure  Drug  Company.  Limited,  of  Great  Britain, 
was  not  a  complete  divestment  of  the  holdings  but  a 
{)artial  one. 

Drug,  Tncorimrated,  reports  net  profit  for  1932  of 
$13,4()7,()1>2,  including  returns  from  subsidiaries  and 
after  all  expenses,  de])reciation  and  income  taxes,  equal 
to  $3.84  a  sliare  on  3,501,499  shares  of  ca])ital  stock  out- 
standing at  the  end  of  tlie  year.  This  compares  with 
net  profit  of  $19,440,456,  or  $5.55  a  share,  for  1931. 
Earnings  of  the  consolidatcil  com])anies  for  1932  in- 
clude cash  ilividends  of  $921,909  from  Boots  l*uro  Drug, 
in  which  the  company  holds  a  75  ])er  cent,  interest 
valued  in  the  l)alance  sheet  at  $23,7!)9,7.*>7.  Because 
Boots'  fiscal  vear  ends  March  31  its  earnings  are  not 
included  in  the  consolidated  aecount.  It  is  estimated, 
however,  that  Boots'  earnings  for  the  year  ended  De- 
cember 31  (with  sterling  exchange  comi)uted  at  $3.33) 
were  $1,841,219. 

Referring  to  the  Boots  deal,  A.  H.  Diebold,  presi- 
dent of  Druir,  savs:  "AVhile  an  arrauirement  for  a  sub- 
slant ial  i)art  of  these  hohlings  had  been  made,  the  Brit- 
ish Treasurv  officials  concluded  that  such  an  arrange- 
ment  conflicted  with  the  i»resent  policy  of  the  Treasury 
with  res])ect  to  the  offer  of  securities  to  the  British 
public.  Arrangements  have  been  made  for  the  disposal 
of  a  substantiallv  lesser  number  of  shares." 

Income  Account 

The  income  account  of  Drug,  Incori)orated,  com- 
pares as  follows : 


19.12 
.  .  $59,753,086 
..     41,803.160 
2,4(M;,392 
Depreciation    2,7!>7,668 


Gross  profit  ........... 

Mdse.  and  opor.  expenses 
Other  income 


2,3:U.605 
1,756,951 


1931 

$66,351,626 

4:1,148.136 

3,009,077 

2,312,665 

2,150,295 

2,30!),150 

19,440,457 


Int.  on  fund,  debt 

Income  tax  res 

Net  profit   13,467,093 

l)ividends  in  the  amcjunt  of  $13,966, l.*>6  were  ])ai(l 
out  by  Drug,  Incorporated,  during  19i>2.  Harned  sur- 
plus on  December  31  stood  at  $24,924,2.*)2,  ccmipared 
with  $24,974,782  on  January  1,  1932. 

Because  of  the  ])roposal  to  reduce  capital  by  chang- 
ing the  no-par  shares  to  shares  of  $10  par,  the  re})ort 
also  inchides  a  ])ro  forma  babnice  sheet  giving  <'lVeet  to 
the  pro|)osed  cluniges.  Th<'  principal  ditTerences  in  this 
from  the  Deceml>er  31st  balance  sheet,  aside  frcmi  the 
caf)it;d  reduction,  arc  a  (U'crease  in  fixed  assets  from 
$37,379,488  to  $21,876,704:  a  reduction  in  trade-marks, 
good  will,  patents,  etc.,  from  $45,232,443,  to  $42,253,959 
and  the  creation  of  a  caj)ital  surphis  of  $26,790,658  after 
adjustment  of  property  accounts. 

Current  Asset  Ratio  6.4  to  1 

The  consolidated  balance  sheet  as  of  December  31st 
sliows  cuirent  assets  of  $57,484,894,  including  cash  of 
$16,129,745  and  marketabh'  securities  at  (juoted  values 
of  $10,973,749.  Current  liabilities  were  $8,9(14,548,  a 
ratio  of  6.4  to  1.  At  the  end  of  19:n,  current  as.sets 
totaled  $61,084,687,  including  cash  of  $1(M»85,311  and 
securities  of  $10,132,521.  Current  liabilities  were 
$12,196,125. 

(Continued  on  Page  17) 


SEVEN  MONTHS'  WITHDRAWALS  FOR 

CONSUMPTION 


Cigars : 

dass  A— 

United  Slates  . . 
Puerto  Kico  .  . .  . 
Philii)pine  Island 

Total    . 


First  7  Mos. 
Fiscal  Yr.  1933 

2,071,705,005    - 
37,247,885 
103,367,515 


+ 


— Decrease 

-\-Increase 

Quantity 

132,996,425 
22872,790 

OO",  QOr; 


•     »     •     • 


2,212,3,20,405    —   155,643,890 


Class  B— 

United  States    ... 

Puerto  Rico   

Philippine  Islands 

Total    


Class  C— 
United  States    .  . . 

Puerto  Kico 

Philippine  Island; 


26,467,643 

72,500 

494,853 

27,034,996 


440.900,340 
865,050 
179,522 


20.487,343 
727,850 
389,963 

21,605,156 


303,258,450 

1,962,094 

130,590 


Total    441,944,912    —   305,351,134 


Class  D— 

United  States  .  .  . 
Puerto  Rico  • .  ♦ , . 
Philippine  Islands 

Total    


31,454,520 
1,500 
1,876 


—  14,673,276 

—  16  500 

—  2,660 


31,457,896  —  14,692,436 


Class  E— 

United  States    .... 

Puerto  Rico    

Philipi)ine  Islands. 

Total   

Total  All  Classes: 
United  States   . ... 

Puerto  Rico 

Philipi)ine  Islands. 

Grand  Total.. 

Little  Cigars: 

United  States   

Puerto  Rico   

Phill]»pine  Islands. 


4,056,781 
26,763 


4,083  544 

2,574,584,289 

38,186,935 

104,070,529 

2,716.841,753 

149,188,694 
2,800,000 


—  4.770,559 

—  500 

-f  17,561 

~  4,753,498 


476,186,053 

25,579,734 

280,327 

502,046,114 


30,999,239 
200,000 


Total    151,988,694    —     31.199,239 


C'igarettes: 

United  States    ....60,310,578,076 

I'uorto  Rico 2,008,340 

Philippine   Islands.  1,162,770 

Total    


—2,668,731,259 

—  2,700,060 

—  57.260 


.  60,313,749,186    —2,671,488,579 


Large  Cigarettes: 

United  States    ,  .  . 

Puerto  Rico 

Phili])])ine   Nlands 

Total    


1 ,862.336 

330,000 

10  366 


1,012,346 

242,500 

10,166 


2,202,702    —       1,244,680 


SnufTdbs.): 

All   United   States.        20,293,265 

Tobacco,  manufactured  (lbs.) : 

United  States    ....       178,184,383 
Philippine  Islands.  167 


2,197,821 

12,791,633 
549 


Total 


178,184550    —     12,792,182 


BAYUK  BULLETIN 


VOLUME  I 


MARCH  1,  1933 


NUMBER  4 


PHULOFAX 

(The  Retailer's  Friend) 

SAYS 

The  liuipest  word  in 
the  human  linRo  is  the 
word  "try."    To  "try" 
is  to  "attempt"  —  to 
"do"  is  to  "DO."    The 
chances  of  getting  an 
order    are    dependent 
upon  the  SURE  NESS 
of    your    belief    that 
you   CAN   get   it  and 
the     THOROUGH- 
NESS of  your  deter- 
mination that  you  2vill 
get  it! 

"Waiting  on  customers"  has  a 
double  meaning.  We  prefer  the  word 
"serving."    Don't  you? 

—  o  — 

There's  no  censorship  on  this  col- 
umn and  nobody  is  held  responsible 
for  it  but  old  D.  B.  I.  himself.  But, 
the  BAYUK  BULLETIN  is  YOUR 
outlet  for  suggestions  helpful  to  ALL 
who  smoke  cigars,  sell  cigars  and 
boost  cigars. 

—  o  — 

Mr.  Jobber,  when  John  Jones,  a 
retailer,  stops  buying  from  you,  do 
you  make  a  PERSONAL  investigation 

as  to  why? 

—  o  — 

"There  are  only  two  kinds  of  cigars 

^those  that  sell  and  those  that  don't." 

Bunk!  Somebody  sprung  that  in  1760 
B.  C.  and  is  quoted  again  every  so 
often.  Two  kinds  of  cigars,  yes  .  .  . 
those  that  don't  sell  and  those  that 
have  a  RIGHT  to  sell!  Whether  they 
<tll  or  not— Kiepends  on  the  men  who 
sell  them. 

—  0  — 

Posters  on  your  window  keep  your 
(  u>tomers  posted  on  what  you've  got 
to  sell 

—  o  — 

What  is  MORALE?  Morale  is  a 
luntal  mixture  of  Confidence  and 
("urage  and  an  antidote  for  Dis- 
couragement and  Despair.  It  is  a 
filler  of  justifiable  Hopefulness  instead 
of  a  feeling  of  unfounded  Helpless- 
ri»  s.  Great  thing.  Morale.  Stock  up 
(..lit!!  _o  — 

Once  again — "Cigars  are  the  most 
I  "nomical  form  of  pleasure."  Why 
h*  extravagant? 

—  o  — 
QUERY  to  all  who  make  all,  or  the 
biLr^est  portion,  of  their  living  out  of 
cuais:  In  what  way  did  you  BOOST 
(  .k'ius  yesterday?  In  what  way  and 
iti  how  many  ways,  are  y(»u  going  to 
Boost  CIGARS  today  and  tomor- 
row? Ask  yourself  these  questions 
'iiilv  until  it  becomes  a  habit  to 
1    )OST  CIGARS! 

The  long  and  short  of  it.    Long  dis- 
'      and    short    quality    are    bed 
You  can't  separate  them. 
—  o  — 
Thirty  or   forty  brands   may   give 
y"ur  customers  variety  .  .  .  and  darn 
little  else. 


SILENT  SALESMAN 
ASKS  NO  PAY 

Here's  a  true  story.  And 
there's  a  moral  in  it  as  plain  as 
the  plainest  that  old  Father 
Aesop  ever  tacked  on  the  tail  of 
one  of  his  fables. 

A  Jobber  Salesman  entered  a 
cigar  store  the  other  day  with  a 
bunch  of  dealer  helps  under  his 
arm.  "Let  me  put  some  of  these 
up,"  he  said. 

"All  right,"  replied  the  Dealer. 
"If  it'll  be  any  favor  to  you,  go 
ahead.    I  don't  care." 

"Look  here,  old  man,"  said  the 
Salesman,  "speaking  of  favors, 
I  sort  of  figure  I'm  doing  you 
one.  I'm  offering  you  the  serv- 
ices of  an  extra  salesman  in  your 
store.  He  draws  no  pay.  He 
never  goes  out  to  lunch,  he's 
never  sick  and  never  takes  the 
day  off.  He  never  does  anything 
but  sell  goods  for  you.'' 

"You  win,"   said  the  Dealer. 
"Put  'em  up." 


SMCSMtfd  b  Harn  Walters 


99 


d^^ 


D.aL 


•  lMnHa$tJwtih  BAYUK  CICAKS,  INC:..  Pfctt— 
'Mpfcia_JMaA*r«  nf  fimm  Hgmrt   atme*   1897 


well-known,  time-tested  and  sure 
fire  "money-back  guarantee". 
We  don't  know  what  bewhisk- 
ered  merchant  back  in  the  days 
of  the  cave  man  first  used  this 
persuasive  argument,  but  we  do 
know  it's  still  going  strong.  If 
you  don't  believe  it— ask  Mrs. 
Ramer. 

"Confidence,"  says  Mrs.  Ra- 
mer, "has  been  the  basis  of  our 
business  from  the  start.  We 
carry  only  those  brands  which 
we  can  back  with  our  personal 
guarantee.  With  every  sale  we 
make  goes  this  promise:  'If  you 
are  not  absolutely  satisfied,  your 
money 
refunded.' 

"I  may  say  that  we  seldom 
have  any  merchandise  returned." 

And  that's  a  darn  good  sales 
plan,  if  you  ask  us. 

Good  will  is  any  merchant's 
most  valuable  asset.    And  what 


"PHULOFAX  FIVE 

GOES  TO  WOMAN 

Mrs.  G.  Ramer  Submits  Prize  Winning 

Plan  for  Boosting  Cigar  Sales 

The  five  dollar  prize  off ered  by '  of  the  customer?  And  what 
the  Bayuk  Bulletin  for  sales  builds  confidence  more  quickly 
ideas  that  really  sell,  goes  this  and  more  securely  than  the 
Ume  to  Mrs.  G  Ramer,  of  St*,  knowledge  that  the  merchant 
AlhanH   L  I  ^^'^>«'^    quality    goods    and    sells 

arguments    in    the    world-the  i  ^^ank  roll  ? 

'       '  The   principal   difference   be- 

tween a  cigar  merchant  and  a 
slot  machine  is  this.  The  mer- 
chant is  supposed  to  give  the 
customer  the  benefit  of  his 
experienced  judgment  and  (we 
repeat)  back  that  judgment  with 
his  own  money. 

We  can  think  of  no  better  or 
more  convincing  advertising  any 
dealer  can  do  than  to  pass  out  a 
printed  slip  carrying  an  uncondi- 
tional money-back  guarantee 
with  every  cigar  he  sells.  Of 
course  to  do  this  he  would  have 
to    confine    himself    to    known 

™  be  "^Sf  ;;^  I  brands  made  by  leading  manu- 
will    be    cheeriuii>    ^^^^^^^^^^      g^^  ^^^^^  ^n,  ^hy 

not  ?    These  are  the  brands  that 
bring  him  volume  sales. 

Editor's  Note:  What's  your  idea  of 
the  best  way  to  sell  cigars?  Maybe 
the  idea  will  be  worth  five  bucks  to 
you.    Send  it  to  Contest    Editor,  care 

m^ow  .«.»«« -    of   the    Bayuk  Bulletin,  9th  St 

is  good  will  except  the  confidence  I  Columbia  Ave.,  Philadelphia. 


EVERY  MAN  TO 
HIS  OWN  TASTE 

There's  no  accounting  for 
tastes.  The  Chinese  like  eggs  a 
hundred  years  old.  The  Turks 
admire  fat  women.  The  Britisher 
prefers  his  cigars  to  be  dry. 

But  strange  as  it  may  seem, 
Americans  insist  on  new  laid 
eggs,  slender  girl  friends  and 
fresh  cigars.  And  it's  much 
easier  to  give  the  public  what 
they  want  than  to  try  to  convert 
them. 

When  it's  so  easy  to  keep 
cigars  in  first  class  condition,  it 
is  a  source  of  continual  wonder 
why  so  many  dealers  are  neg- 
ligent in  this  respect. 

If  you  went  to  a  cigar  counter 
and  bought  a  cigar  as  dry  as  a 
withered  autumn  leaf  —  what 
would  you  think  of  the  man 
behind  that  counter? 


99 


"AND  CONTENTS  NOTED 

Among  the  many  interesting  letters 
received  the  Editor  acknowledges 
meaty  epistles  from  the  following  con- 
tributors: 

C.  J.  WAGNEai,  Brooklyn,  N.  Y, 
L.  W.  Leech,  St.  Louis,  Mo. 
Eugene  H.  Bosart,  Springfield,  Ohio 


and 


BAYLK    BRANDS    BLILD    BUSINESS 

Bavuk  Philadelphia  Perfeclo 
Havana  Ribbon 
Mapaciiba 

Charles  Thomson 
Prince  Hamlet 


12 


53rd  vear 


THE  TOBACCO  WORLD 


March  1,  1933 


RETAIL  STORE  PROBLEMS 


'•oTVV 


'^5S>^©$^©^^?^^$^^$^^©«^e^e^^^^-^^^^^C^©$^^^^^^^^^N>^^^^^^^^€>^'^ 


So  many  persons  are  unaware  of  the  many  aids  to 
business  ivhich  have  been  carefully  prepared  by  the 
United  States  Government,  and  so  many  of  those  who 
are  aware  of  these  facilities  fail  to  take  advantage  of 
them,  that  we  are  publishing  the  following  studies  as 
an  aid  to  the  retailer. — Editor. 

(This  Study  prepared  in  the  the  United  States 
Department  of  Commerce,  Domestic  Commerce  Divi- 
sion, by  a  special  staff  under  the  supervision  of  Law- 
rence A.  Hansen.) 


The  Street  Car 


VEHICULAR  TRAFFIC  CONGESTION  AND 
RETAIL  BUSINESS 

{Continued  from  previous  Issue) 

Narrow  Streets 

The  disadvantages  of  narrow  streets  in  the  Group 
I  cities  have  in  some  instances  been  taken  care  of  by 
widening  thorn,  establishing  the  one-way  traffic  regu- 
lation, or  taking  off  the  street  cars.  Such  remedial 
measures  seem  likewise  to  accompany  the  growth  of  a 
city.  Prominent  traffic  authorities  suggest  that  it 
would  be  well  if  smaller  cities  could  make  similar  ad- 
justment not  only  as  an  aid  to  the  present  problem  of 
congestion  but  as  a  means  of  facilitating  their  growth. 
It  may  be  that  merchants  in  some  of  the  large  cities 
are  accustomed  to  their  narrow  streets  and  take  them 
for  granted,  thus  precluding  their  report insr  this  point 
as  a  cause  factor.  Again,  it  may  l)e  that  traffic  in  these 
larger  cities  makes  better  use  of  narrow  streets  through 
better  regulation  of  habit.  Tf  the  latter  is  the  case,  then 
the  cities  of  other  groups  have  the  same  opportunity 
of  attaining  the  relative  usefulness  of  their  narrow 
streets  as  do  the  cities  in  Group  I. 

A  questionnaire  survey  of  traffic  conditions  re- 
cently made  in  233  cities  showed  that  narrow  streets 
checked  the  use  of  those  streets,  particularly  in  the 
older  and  smaller  cities.  It  is  commonly  granted  that 
business  streets  should  be  wider  than  the  main  thor- 
oughfares of  a  city,  biJt  the  survey  in  question  showed 
that  out  of  the  233  cities  less  than  one-fourth  of  them 
have  business  streets  wnder  than  the  main  thorough- 
fares ;  in  three-eighths  of  them  the  business  streets  are 
equal  in  w^idth  to  the  main  thoroughfares;  and  in  the 
remaininer  three-eighths  the  business  streets  are  nar- 
rower. Narrow  streets  are,  of  course,  closely  related 
to  parking  facilities ;  for  the  wider  the  stre»^t,  the  better 
able  it  is  to  take  care  of  parked  cars.  About  one-third 
of  the  cities  in  this  group  of  233  have  widened  their 
streets,  and  in  fully  one-half  the  c(>nirestion  has  reached 
a  point  where  the  widening  of  the  streets  will  now 
involve  the  expenditure  of  enormous  sums  of  money. 
But  this  expenditure  is  in  many  instances  not  com- 
parable with  the  present  "congestion  tax"  which  is 
being  paid. 

It  is  not  known  to  what  extent  the  one-way  traffic 
regulation  has  helped  to  decrease  the  problem  of  nar- 
row^ streets  as  a  factor  in  producing  congestion,  but  it 
is  said  to  have  contributed  largely.  It  was  estimated 
recently  in  one  city,  w^here  congestion  has  likely  been 
as  great  as  anywhere,  that  the  establishing  of  the  one- 
way regulation  had  increased  the  capacity  of  those 
streets  all  the  w^ay  from  25  to  50  per  cent. 


Causes  of  vehicular  traffic  congestion  in  which  the 

street  car  is  concerned  were  reported  by  all  groups  of 

cities.    These  constituted  3  per  cent,  of  all  causes  re- 

])orled  by  down-town  retail  areas  in  the  Group  I  cities, 

2.1  ])er  cent,  of  all  causes  reported  by  downtown  retail 

iueas  in  the  (Jroup  II  cities,  1.7  per  cent,  of  all  causes 

reported  by  the  Group  HI  cities,  and  0.4  per  cent,  of 

all  causes  rejiorted  by  the  Group  IV  cities.    Subcenter 

shopping  districts  in  Group  I  reported  it  as  a  2.2  per 

cent,  cause,  while  the  subcenter  shopping  districts  in 
Grou])  II  did  not  report  it. 

To  what  extent  the  street  car  is  an  actual  factor  in 
producing  vehicular  traflic  congestion  is,  undoubtedly, 
a  debatable  question.  Any  one  type  of  vehicle,  or 
means  of  transportation,  with  its  own  definite  traffic 
lane  can  hardly  ])e  held  wholly  resj)onsible  at  any  loca- 
tion for  a  condition  in  which  other  vehicles  or  means  of 
transportation  are  likewise  a  part.  Just  what  is  meant 
l>y  the  street  car  as  a  factor  causing  congestion  was 
re])orted  in  the  following  comments:  "Street  car  line 
terminates  75  feet  bevond  our  location  so  that  the  car 
turns  right  across  the  street,  causing  traffic  conges- 
tion;''  "the  slow  headwav  caused  bv  street  cars  causes 
congestion;"  and  "the  slowness  with  which  the  cars 
are  loaded,  thus  tying  up  traffic."  The  lirst  comment 
refers  to  back  switching,  which  was  reported  as  par- 
ticularly noticeable  and  inconvenient  to  all  forms  of 
trallic  at  corners  and  is  a  result,  perhaps,  of  car  rout- 
ing. The  idea  of  "slow  headway"  was  frequently  ex- 
pressed. Since  street  cars  have  their  own  definite  lanes 
of  travel  and  power  to  move  rapidly,  it  is  probable 
that  the  "slow  headway"  referred  to  is  partly  a  result 
(»f  otlier  and  slower  means  of  transportation  usurping 
the  traffic  lane  of  the  street  car.  Traffic  can  move  no 
fjister  on  any  one  lane  than  the  slowest  moving  vehicle, 
and  that  slowest  moving  vehicle  may  be  any  vehicle 
occupying  the  street-car  hine. 

Attention  given  to  tlie  loading  of  street  cars  indi- 
cates that  this  factor  may  be  of  coe(iual  importance 
with  the  terminal  or  the  "slow-headwav"  features  in 
the  |)rol)lem  of  the  street  car  as  a  factor  in  vehicular- 
traffic  congestion.  A  street-car  loading-time  count  re- 
cently taken  in  seven  cities  located  in  different  parts 
of  the  conntry  showed  a  wide  varianc<»  of  time  in  load- 
ing passengers.  The  city  with  the  highest  average 
showed  lit)  ])assengers  loadeil  in  7()  seconds,  while  tho 
( ity  witli  the  lowest  average  showed  that  2  seconds  per 
passenger  werr*  retpiired  it"  more  than  7  or  8  passengers 
were  Ioa<le(l  at  on(;  time,  'i'hc  (»ne man  car  and  two- 
st<*p  entrance  perhajis  made  the  highest  contributions 
to  the  (litTerence  in  these  averages.  However,  these 
are  conditions  that  will  Iw  im]»rovetl  upon.  That  thoy 
i;re  worth  s<'rious  consideration  i>  realized  wlien  it  is 
known  that  in  one  city  at  one  corner  alone  <luring  rush 
Lours  450  street  cars  usually  j>ass;  and  there  are  sev- 
eral other  ])laccs  wher<'  trallic  may  he  as  trreat  or  at 
least  closely  approached.  Even  though  the  unneces- 
sary delay  in  loading  is  but  a  few  seconds,  perhaps  only 
10,  that  delay  experienced  by  450  cais  would  result 
in  1^4  hours  lost  time  during  one  period  of  the  day. 

(Continued  on  Page  14) 


March  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


13 


ADVERTISING  CODE  ENDORSED 

MK  Association  of  National  Advertisers  and 
the  American  Association  of  Advertising 
Au^Micies  have  announced  the  endorsement  of 
a  code  of  unfair  advertising  practices.  A  re- 
view committee  is  planned  to  review  cases  presented. 
This  committee  is  to  consist  ot  twenty  members,  live 
each  from  the  two  advertising  associations,  live  mag- 
azine publishers  to  be  chosen  by  these  ten  and  live 
additional  members  not  coiuiected  with  the  advertisiug 
or  publishing  businesses. 

The  unfair  ]»ractice  code  was  drawn  up  and  pre- 
sented by  a  joint  committee  of  advertising  organiza- 
tions, and  is  as  follows: 

1.  False  statements  or  misleading  exaggerations. 
'^*  Indirect  misrepi*<'^^<'iitation  of  a  product  or  serv- 
ice through  distortion  of  details,  either  editorially  or 

pictoriallv.  .  «.       •        x  1 1:„ 

3.  Statements  or  suggestions  offensive  to  public 

deeencv.  ,  .        .  •    i  ,„ 

4  'statements  which  tend  to  un<lermine  an  indus- 
try by  attributing  to  its  products,  generally,  iaults  and 
weaknes.ses  true  tnily  of  a  few. 

5.  Price  claims  that  are  misleading.  ^ 

G  Pseudo-scieiititic  advertising,  including  claims 
insuflicientlv  supimrted  by  accepted  authority  or  that 
distort  the  true  meaning  or  application  ot  a  statemeut 
made  bv  professional  or  scientitic  authority.  ^ 

7.  Testimonials  which  do  not  rellect  the  real  choice 
of  a  cimipetent  witness.  . 

-The  committee  found  that,  iii  the  mam,  adver- 
tised products  are  honestly  promoted  and  that  it  is 
onlv  a  minoritv  of  advertising  which  offeiuls.  It  was 
also  pointed  out  that,  because  of  its  persuasive  appeal, 
advertisinir  m.iv  have  s.)me  imaginative  and  dramatic 
leewav  and  need  not  be  limited  to  a  bald  recital  ot 
facts." 


News  from  Congress 


(Continued  from  page  8) 
Under  the  bill  submitted  by  the  committee,  any  in- 
dividual ch-btor  may  tile  a  petition  in  the  bankruptcy 
eourt  stating  that  he  is  insolvent  or  unable  to  meet 
his  debts  as  thev  mature  and  that  he  desires  to  otTcct 
a  composition  or  an  <'xtension  of  time  to  pay  his  debts. 
If  an  involuntarv  petition  has  been  hied  by  his  cred- 
it<»rs  he  mav  admit  the  allegations  m  his  answer  and 
state'that  he  desires  to  elYecl  a  composition  or  exten- 


TOBACCO  TRADE  ORGANIZATIONS 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 


JESSE  A    BLOCn.   Wheeling.   W.  Va     ....^ 

CHARLES  J.   EISENLOHR.   Philadelphia.   Pa.   .. 
ULIlTS.T,irHTENSTEIN.  New  York,  N.  Y.  ... 

WILLIAM  BEST.  New  York.  N.  Y.  ..... 

MAJ    GEORGE  W.  HILL.  New  York.  N.  Y 

GFORGE  H.   nUMMELL.  New   York,  N.   Y 

H    H.  SHELTON.  Washington.  D.  C 

WILLIAM  T.    REED.  Richmond.  Va 

HARVEY  L.  HIRST.  Philadelphia.  Pa 

ASA   LEMLEIN.   New   York.   N.   Y. 

CHARLES  DUSHKIND,  New  York    N    Y 

Headquarters.  341   Madison  A»e., 


Pretidenf 

Ex  President 

Vice-President 

.ciiairman  Executive  Committee 

Vice-Preiident 

"■'."" Vice-President 

Vice-President 

Vice-President 

.'^'^'.'.'...^'. vice  president 

Treasurer 

.Coutisei   and  Managing   Director 
New  York  City 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 


\V    D    SPALDING.  Cincinnati,  Ohio   ...   .. 
niAS    B    WITTROCK.  Cincinnati,  Ohio  .. 

GEO    S.   EN'GEL.   Covington.   Ky .••;.• 

WM    S    GOLDENBURG.  Cincinnati,  Ohio 


■  ■■«■  «•*••< 


President 

.Vice-President 

Treaeurer 

Secretary 


ASSOCIATED  CIGAR  MFRS.  \ND  LEAF  TOBACCO  DEALERS 


JOHN  H  DUYS.  New  York  City  .. 
MILTON  RANGK,  Lancaster,  Pa.  .. 
D.  EMIL  KLEIN.  New  York  City  . 
LEE  SAMUELS,  New  York  City   ... 


...President 

...First  Vice-President 
.Second  Vice-President 
Secretary-Treasurer 


NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 


JACK  A.  MARTIN.  Newark.  N.  J .   . .  ■ 

AIBERT  FREEMAN.  New  York.  N.  Y 

lUVEN  M     MOSS.  Trenton.   N    J.    •••••••••„••, 

ARE  BROWN.  180  Grumman  Ave.,  Newark,  W.  j. 


President 

...First  Vice-President 
.Second  Vice-President 
....  Secretary-Treasurer 


NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 


A«:a    IEMT.ETN    

SAMUEL  WASSERMAN 


President 

.Vice-President 


THE  NATIONAL  ASSOCIATION  OF  TOBACCO 

DISTRIBUTORS 


C.  A.  JUST.  St.  Louis.  Mo. 

E    ASBURY   DAVIS,   Baltimore,  Md 

E    W    HARRIS.   Indianapolis,  Ind 

JONATHAN   VIPOND.   Scranton,  Pa.   •••. 

GEO.   B.   SCRAMBLING,  Cleveland,   Ohio   nV'T^'j" 

MAX  JACOBOWITZ,  M  Montgomery  St.,  Jersey  City,  N.  J. 


President 

..Vice-President 
...Vice-President 
. .  .Vice-President 

Treasurer 

Secreury 


siion. 


AVith  respect  to  farmers,  it  is  provided  that  a  bank- 
rnptcv  eonrt,  npon  petition  of  fifteen  or  niore  farmers 
within  any  eonntv  who  certify  that  they  intend  to  file 
pc^itions/niav  appoint  for  sneh  county  one  or  more 
icforees  to  be  known  as  conciliation  commissioners, 
lo  work  out  the  plans  for  compositions  or  extensions.^ 

Otlier  provisions  of  the  bill  deal  with  the  techni- 
.•nlities  of  earryiuK  into  efTect  the  plans  for  such  com- 

nositions.  .  .     ,.  „ 

Tnn^mnch  as  corporation  reorsranization  was  one 
nf  the  major  aims  of  the  House  legislation,  the  purpose 
bein-  to  prevent  the  waste  of  values  incident  to  the  set^ 
tlement  of  corporation  bankruptcies  by  liquidation  of 
.'ssets  it  is  considered  unlikclv  that  \hv  two  branches 
ofCoii'-'ress  will  be  able  to  asrrec  uiM>n  satistactory  leg- 
isl'ition  in  the  short  time  remaining  this  session. 


14 


53rd  vear 


THE  TOBACCO  WORLD 


Marcli  1,  1933 


RETAIL  STORE  PROBLEMS 

(Contimicd  from  page  12) 

No  Expression 

The  *^no  expression"  block  of  i)erceiitages  in  chart 
1  rotors  to  tho.so  stores  which  reported  interference 
but  did  not  express  themselves  as  to  what  they  con- 
sidered tlie  cansos  of  the  congestion  x)roducing  that  in- 
terference. 

Summary 

Summarizing  the  rei)ortod  causes  of  vehicular 
traffic  congestion,  this  survey  showed  that  merchants 
generallv  consider  fault v  tratlic  regulations  in  the  form 
of  unenforced,  misfit  ted,  and  insiifficient  regulations, 
with  the  greatest  emphasis  placed  on  unenforced  regu- 
lations, to  be  the  dominant  cause  in  all  cities  through- 
out the  country,  and  a  cause  varying  only  in  propor- 
tion to  the  size  of  the  city.  Lack  of  i)arking  facilities 
was  given  as  the  next  greatest  cause  pr(»dncing  conges- 
tion, a  cause  not  oidy  varying  in  proj)ortion  to  the  size 
uf  the  city,  but  also  with  slightly  ditforont  interpreta- 
tions. Narrow  streets  ranked  third  as  a  cause,  exist- 
ing chietiy  in  all  but  our  Jargest  cities.  Whore  cities 
have  grown,  various  remedial  measures,  such  as  widen- 
ing streets  or  establishing  the  one-way  trallic  regula- 
tion, have  been  made  use  of  to  overcome  this  cause  as 
a  producer  of  cimgostion.  The  street  car  as  a  cause 
was  reported  in  numbers  i)roportionate  to  the  size  of 
the  city.  Li  connection  with  street  cars  as  a  factor, 
the  real  cause  is  a  multiplicity  of  causes,  and  no  one 
vehicle  or  means  of  transpoitation  can  be  cited  as  the 
sole  factor.  While  all  those  elements  which  have  been 
reported  as  producing  congestion  have  their  own  rela- 
tive weights  in  the  respective  cities,  the  fact  remains 
that  they  are  considered  quite  as  real  and  proportion- 
ately as  serious  in  the  smaller  communities  as  in  our 
metropolitan  centers. 

Attention  is  called  to  the  fad  that  there  has  been 
no  attempt  to  analyze  the  cause  factors  referrod  to  as 
actual  causes  of  vehicular  traffic  congestion.  What  is 
given  here  is  merely  explaniitory  of  the  causes  and 
accomjjanying  comments  as  reported  in  this  survey. 
These  causes  are  believed  to  be  of  value,  however,  as 
part  of  the  merchant  viewpoint  on  traffic  in  his  own 
business  district. 

Relation  of  Automobile  to  Congestion 

It  is  the  general  opinion  that  the  automol)ile  is 
the  one  vehicle  above  all  others  that  luis  necessitated 
traffic  regulations,  numerous  parking  facilities,  and 
streets  with  greater  vehicle  capacity.  The  automo- 
bile is  considered  the  greatest  development  of  twenty 
years,  both  economically  and  socially;  but  traffic  au- 
thorities believe  that  if  its  fullest  development  is  to  be 
realized,  it  is  necessarv  not  onlv  to  reduce  its  terrors 
but  to  provide  better  for  its  use. 

Some  idea  of  how  much  of  a  ])roblem  exists  in  ])ro- 
viding  for  the  better  use  of  the  automobile  in  down- 
town business  areiis  was  brought  out  in  the  present 
questionnaire  survey.  Merchants  representing  stores 
in  the  various  groups  of  cities  reported  percentage 
estimates  of  the  amount  of  their  patronage  using  auto- 
mobiles. More  than  50  jxr  cent,  of  the  total  store  pat- 
ronage was  reported  a-  coming  in  automobiles  by  13 
per  cent,  of  an  unselected  group  of  120  stores  in  the 
Group  I  cities ;  by  IC  per  cent,  of  an  unselected  group 
of  124  stores  in  the  Croup  IF  cities;  by  30  per  cent,  of 
an  unselected  group  of  240  stores  in  the  Group  III 
cities;  and  by  49  per  cont.  of  an  unselected  group  of 
480  stores  in  the  Group  IV  cities. 

These  percentages  may  appear  high.  They  are 
based  on  estimates  which  were  reported  in  many  cases 


to  be  opinions  only;  therefore,  in  justice  to  those  mer- 
chants who  reported  them,  they  should  be  considered 
merely  as  indications  of  the  actual  amounts.  How- 
ever, opinions  have  their  value,  for  frequently  it  is 
necessary  that  policy  involving  capital  expenditure  be 
based  on  opinions. 

Since  the  amount  of  store  patroiuige  using  auto- 
mobiles was  reported  as  lai'ger  in  the  smalhn*  cities  and 
conununitios,  it  is  indicated  that  ])ersons  owning  auto- 
niobih's  in  the  smaller  comnnmitios  use  them  for  shop- 
jiing  purposes  to  a  greater  degree  than,  tliose  owning 
automo])ilos  in  the  larger  communities.  Statistics  have 
been  com[)ilod  recently  which  sliow  that  the  number  of 
automobiles  ])er  capita  is  greater  in  the  smaller  cities 
and  rural  connnunities  than  in  metropolitan  centers. 
The  preceding  percentages  help  to  confirm  that  state- 
ment. 

It  is  interesting  to  note  that  as  the  proportion  of 
faulty  traiTic  regulations,  lack  of  parking  facilities, 
narrow  streets,  and  contiicting  street  cars  increase,  the 
amount  of  automol^ile  j^atronago  decreases.  As  Avas  to 
be  expected,  the  large  cities  sliowed  traffic  interference 
in  greater  degree  than  the  snudlor  cities,  whereas  auto- 
niol)ile  i)atronago  was  of  less  import.  The  reverse  is 
true  of  smaller  cities,  ])ossibly  because  of  the  greater 
freedom  from  trafhc  difliculties.  But,  regardless  of 
size  of  city,  the  problem  has  been  report(»d  as  exist- 
ing proportionately,  and  tho  fact  apjioars  that  the  mer- 
chant who  makes  every  elTort  to  encourage  people  to 
visit  retail  areas  and  shoj)  has  a  sound  economic 
thought  in  mind  when  lie  also  makes  an  efTort  to  see 
that  street  conditions  do  not  hinder  those  very  people 
whom  he  has  encouraged  to  come  to  his  i)lace  of  busi- 
ness. 

Effects  of  Congestion  on  the  Buying  Public 

While  interference  resulting  from  traffic  conges- 
tion may  bo  thought  of  in  terms  of  j)ercentage  losses  to 
business,  and  while  causes  of  congestion  which  bring 
about  this  interference  mav  be  analvzed  (and  the  auto- 
mobile  may  be  considered  the  dominant  factor  in  the 
whole  problem),  it  is  possible  that  tho'^e  signs  which 
j»roduce  an  adverse  elTect  upon  the  buying  public  may 
not  be  detected  until  those  etfects  have  gained  suffi- 
cient momentum  to  reacli  a  point  beyond  control.  It 
is  this  *'etrect"  evidence,  however,  that  l)rings  an  ap- 
jireciation  of  the  actual  problem  at  each  individual  lo- 
cation. 

Danger  Element 

Perhaps  that  eiTect  of  vehicular  traflic  congestion 
most  thought  of  in  any  area  is  the  personal  hazard.  The 
automobile,  among  oilier  types  of  transixu'tation,  has 
brought  many  hazards  as  well  as  many  uses.  Accord- 
ing to  estimates  made  by  the  National  Conference  on 
Street  and  Highway  Safety,  about  8.")  per  cent,  of  tho 
accidents,  fatal  ami  nonfatal,  occurring  during  the 
years  of  192.'{,  1J>24,  and  l!>2r),  were  incident  to  auto- 
mobile traffic.  Aside  from  thos<*  accidents  incident  to 
ordinarv  street  traffic  in  busin«'ss  areas,  there  are  acci- 
dents  which  may  be  attributed  to  emergency  conditions. 
When  a  fire  occurs,  for  exaniph',  accidents  of  this  na- 
ture are  difficult  to  avoid  in  business  areas  if  congestion 
of  vehicular  traffic  already  exists.  Rut  while  accidents 
of  all  kinds  are  reporterl  daily  in  large  numbers,  it  may 
lie  gratifying  to  the  retailer  to  know  that  a  survey  cov- 
ering a  number  of  cities  in  the  1  nited  States  found 
that  not  more  than  a  general  a\orage  (tf  10  per  cent, 
of  all  traftic  accidents  occur  in  business  areas. 

It  is  claimed  that  with  increasing  attention  to 
safety  programs,  which  douV>tless  will  continue  to  re- 

( Continued  on  Page  18) 


March  1,  1933 


THE  TOBACCO  WORLD 


53rd  vear 


15 


JANUARY  WITHDRAWALS  DECLINE 

UK    following   comparative    data    of    tax-paid 
products  indicated  by  monthly  sales  of  stamps 
are  obtained  from  the  statement  of  internal 
revenue  collections  for  the  month  of  January, 
1933,  and  are  issued  l)y  the  Bureau.    (Figures  for  Jan- 
uary, 1933,  are  sul)ject  to  revision  until  published  in  the 


annual  report) : 

ProfJucis 
Cigars  (large) : 

Class  A   No. 

Class  B  No. 

Class  C   No. 

Class  D   No. 

Class  E  No. 

Total    


— January — 


19S2 

20(3,017.640 

5,191,617 

67,520,082 

3,719,778 

474.392    

342^923,509       296,640,206 

17,497,320 

253,700 

8,622,222,367 

3,033,446 

24,752,091 


1933 

256,560,730 

2,008,187 

35,431,358 

2,309,301 

330,()30 


Cigars  (small)    No.       27,851,587 

(^igarettes  (large)   ...No.  354,100 

Cigarettes  (small)   ...No.  8,962,787,103 
SnufF,  manufact 'd  . . .  . lbs.  j^^f^'lJ^'ili^ 

Tobacca,   manufact M. lbs.        27,274,3.)8 

Notk:  The  above  statement  does  not  include  tax- 
])aid  products  from  Puerto  Kico  and  the  PhilipT)ine 
Islands.  This  intV)rmation  is  shown  in  supplemental 
statement. 

Tax-paid  Products  from  Puerto  Rico  for  the  Month  of 

January 

— January — 


Products 
Cigars  (large) : 

Class  A  No. 

Class  B  No. 

Class  C  No. 

Class  D  No. 

Total    

Cigarettes   (large)    ..No. 
Cigarettes  (small)    ..No 


1932 

3,068,410 
108,000 
283,500 
1,000 


1933 

2,665,650 

17,000 

9,000 


3.460,910     2,691,650 

~  20,000 

200,000 


,  ,^„..-.._   , ...,    188,400 

Tax-paid  Products  from  the  Philippine  Islands  for  the 

Month  of  January 

— January — 

Products 
Cigars  (large) : 

Class  A  No. 

Class  B  No. 

Class  C  No. 

Class  D  No. 

Class  E   No. 

Total    

Cigarettes  (large)  ..No. 
Cigarettes  (small)  ..No. 
Tobacco,  manufact'd.lbs. 


1932 

9,590,740 

109,473 

29,538 

1,560 

20 


9,731,331 

1*58,856 
54 


1933 

8,777,655 

63,797 

16,338 

526 

61 

8,858,377 

312 

431.080 
20 


Notk:  Quantities  of  tax-pai<l  products  shown  in 
above  statements  are  indicated  by  stamp  sales  tor  the 
month. 

Comparative  Statement  of  Internal  Revenue  Collections 

for  the  Month  of  January 

Sources  of  Pcvenuc  ^I^'?^.^        4-^^'ioi  .n 

CJirnr^  .      $971,362.17        $<;36,4.U.49 

C  earettes ::     2(^^73,755.38     26,087,481.23 

l;^ 649,502.63         546,020.32 

r>nuii    

Tobacco,  c  he  w  i  n  g  and 

smoking 4,8<6,;)29.63       4,488,8^.^^ 

Cigarette    papers    and  8161170 

tul)es   Io0,263.40  81,bU.<u 

Miscellaneous,  relating  to  ^^ 

tobacco    (^-80  ^^-f^ 


1 


LILLIAN 


U.  S-.^BOND 


CIGARS 


CIGARS 


p.  LORILLARD  GO'S 

2  '«'•  5^ 

Cigars 

These  brands  formerly  sold 
at  5c  each  . . .  now  reduced  to 
fit  today's  purse  . . . 


NEW 
CURRENC 
CIGARS 


2 

for 

5c 


Establiahed   \SS6 


"BEST  OF  THE  BEST 


99 


"'"'•'■■"■' '"  A.  SANTAELLA  &  CO. 

Office,  1181   Broadway,  New  York  City 

FACTORIES:  Tampa  and  Keg  West,  Florida 


UNITED  CIGAR  PREFERRED  CLAIMS 

Last  week,  holders  of  United  Cigar  Stores  Com- 
pany of  America  ju-eferred  stock  were  notitied  that  they 
have  uo  direct  couceru  with  the  fact  that  the  Ume  for 
tiliiur  proof  of  claiui  in  baukruptcy  ends  on  February 
28th,  bv  (Jiaysou  M.  P  Murphy,  chairman  of  the  Pro- 
rectiVc*Committ(M'  for  the  preferred  shares  He  said 
tliat  iiKpiiries  from  stockholders  had  indicated  con- 
fusion as  to  whether  or  not  there  are  ditTerent  steps 
which  such  creditors  should  take  at  this  time. 

^'Passing  of  the  time  limit  for  liliug  proofs  of 
claim,  however,  will  mark  one  more  step  toward  the 
day  when  preferred  stockholders  must  be  ready  to  take 
united  action  to  ].rotect  their  interests,"  Mr.  Murphy 
said.  "The  majority  of  the  preferred  stock  already 
has  been  deposited  with  the  committee." 


16 


53rd  year 


THE  TOBACCO  WORLD 


Ma  roll  1,  1933 


MAGIC  MASTERS  BOOM  BUSINESS  BY 

EXPOSURE 

ASTERS    of    coiijnriiiir     and     sloight-of-liaiul 

always  liave  dclii^htod  in  exposiiit!:  the  trii^ks 

of  niairit^s  aceordiiii>:  to  tho  lato  ,2:reat  Harry 

Hoiidiiii,  America's  famous  mai^ieian. 

Manv  of  tho  colobratod  tricks  and  effects  of  con- 

juriiig  and  magic  are  hundreds  of  years  ohl.    As  eacli 

great  magician  added  some  new  improveni'Mit  to  tlie 

trick  he  told  how  he  did  it. 

"With  each  generation  came  a  larger  ]mblic.  The 
explanations  only  seemed  to  whet  the  appetite  for 
more. 

How  Houdini  Got  His  Name 

Many  people  have  wondered  about  the  origin  of 
the  unusual  name  of  *' Houdini/'  adopted  by  tlie  great 
magician  of  our  own  age. 

It  was  because  of  his  great  admiration  for  Robert- 
Houdin.  the  brilliant  French  wizard  of  the  nineteenth 
century,  that  Houdini  took  the  name,  meaning  ^'Fiike 
Houdin" — the  compliment  of  the  gifted  disciple  to  an 
older  master. 

Robert-Houdin  fascinated  the  public  of  his  day 
with  published  accounts  of  his  tricks  .  .  .  and  Houdini 
has  followed  him  in  describing  the  most  famous  tricks 
of  all  time — the  suspension,  or  'Mevitation,"  mind  read- 
ing, card  tricks,  the  inexhaustible  bottle,  disappear- 
ances, Indian  fakir  tricks  and  mystifyincr  escapes.  Two 
of  Houdini 's  well-known  books  are  **The  Unmasking 
of  Robert-Houdin,"  and  ''Miracle  Mongers  and  Their 
Methods — A  Complete  Expose." 

Among  other  moderns  who  have  drawn  back  the 
curtain  of  mystery,  and  given  us  a  glimpse  of  the  inside 
workings  of  mairic  show  are  Ottokar  Fischer  in  his 
''Illustrated  Magic,"  Professor  Hoffmann  in  his  ''Mod- 
ern Magic,"  Evans  with  his  "History  of  Coniuring 
and  !Magic,"  and  Albert  A.  Hopkins,  whose  "Magic 
Stage  Illusions  and  Scientific  Diversions"  is  a  standard 
work. 

Howard  Thurston,  acknowledged  the  most  brilliant 
performer  of  today,  has  written  explanations  of  400 
tricks,  manv  of  which  the  amateur  can  easilv  learn  to 
perform.     " 

Magic  Revealed  in  Camel  Ads 

Current  interest  in  magic  has  received  new  im- 
petus as  a  result  of  the  new  series  of  "Camel"  cigar- 
ette advertisements  which  feature  explanations  of 
magic  deceptions  in  order  to  bring  out  the  thousrht  that 
"Camel"  cigarettes  contain  "Xo  tricks  .  .  .  just  cost- 
lier tobaccos  in  a  matchless  blend." 

The  "Camel"  ads  are  based  on  explanations  |)ub- 
lished  by  the  masricians  themselves,  according  to  the 
R.  J.  Re^Tiolds  Tobacco  Company. 

Professional  magicians  were  consulted  before  the 
campaign  was  released.  They  took  the  view  that  "ex- 
posures" from  within  the  profession  have  always 
created  a  new  public  following  for  ma  eric.  Hence  a 
great  many  magicians  have  heartily  endorsed  the  new 
cigarette  campaign. 

With  schools  reporting  great  interest  in  magic 
among  the  children,  magic  shops  doimr  a  flourishing 
business  in  magic  apparatus,  and  publishers  finding 
that  sales  of  magic  books  are  risinsr,  the  "Camel"  ad- 
vertisements are  likely  to  be  credited  with  starting  a 
new  fad  in  entertainment. 


GENERAL  TO  TAKE  ADDITIONAL  WORKERS 

XCRKASEI)  demand  for  the  brands  of  the  Gen- 
eral Cigar  Comj)any,  Incorporated,  have  neces- 
sitated ])lans  for  employm(»nt  of  more  than 
one  hundred  additional  workers  in  their  Bing- 
liamton,  X.  Y.,  factory,  according  to  an  announcement 
by  Kal])h  G.  Josephs,  manager  of  that  ])lant. 

Mr.  J()sc])hs  stated  that  "Pros])erity,  at  least  so 
far  as  this  (•onii)any  is  concerned,  is  not  *just  around 
the  corner.'  " 

"Despite  the  fact  that  we  are  now  giving  steady 
employment  to  more  than  one  thousand  persons  at  this 
factory,  on  a  live-day  week  schedule,  and  are  produc- 
ing more  than  two  million  cigars  each  week,  we  are 
unable  to  meet  the  demand  for  our  ])rodnct. 

"Sales,  since  tlie  reduction  in  ])rice  last  year,  have 
reached  nn])recedented  and  unl(K)ked-for  j)roportions. 
We  now  lia\'e  one  Jinndreil  and  ten  cigar-making  ma- 
cliines  in  o])eration,  each  of  which  has  a  capacity  of 
foni'  thousand  cigars  daily. 

"AVitli  a  view  to  increasinir  our  ])roduction.  to 
meet  calls  being  made  on  the  local  factory  by  the  com- 
])any,  we  first  considei-ed  the  ])lan  of  working  tive  and 
one  half  or  six  days  a  w<'ek,  or  of  woiking  tlie  ])resent 
force  overtime  on  the  five-day-week  schedule. 

"Wishing  to  co-operate  with  the  nationwide 
'spread-t he-work'  movement,  however,  in  conformity 
with  suirgestions  by  Frank  C  Venner,  of  I.  B.  M.,  and 
Frank  Cizek,  of  the  Lackawanna  Railroad,  local  chair- 
men of  the  movement,  we  decided  to  employ  additional 
workers, 

"We  feel,  like  Afr.  Tenner  and  ^fr.  Cizek,  that  it 
would  be  far  better  to  give  work  to  a  number  of  per- 
sons who  now  are  without  any  employment  at  all,  than 
to  ])lace  the  present  force  on  an  overtime  basis.  In 
conformity  with  this  decision,  we  have  decided  to  cm- 
ploy  up  to  one  hundred  six  additional  workers." 

The  l^intrhamton  factory  is  the  second  largest  fac- 
torv  operated  l)v  the  General  Cigar  Companv  and  was 
erected  in  1J>28  at  a  cost  of  $500,000. 


WAITT  &  BOND  DIVIDEND  PASSED 

Last  week  Waitt  &  Bond,  Inc.,  omitted  the  quar- 
terly dividend  of  50  cents  on  the  Class  A  stock  due  at 
this  time. 


NEW  "EDGE WORTH"  CAMPAIGN 

"Kdgeworth"  jiipe  tobacco,  manufactured  by  the 
Tijjrns  k  Brothers  Company,  is  now  being  advertised 
in  full-page  spreads.  Tin's  is  a  general  departure  from 
the  one-column  a<lvertising  used  for  the  ])ast  twenty- 
five  years.  <'ollier's.  The  Literary  Digest,  Time,  the 
American  Magazine,  and  several  other  magazines  will 
carry  the  full-page  advertisements. 

The  text  f>f  the  a<lvertisements  incbnh*  testimonial 
eopy,  radio  pioirrams,  an  ap|)eal  to  women,  a  method 
of  t<'sting  "  K(ly:e\\  ortli  "  by  a  comlnnation  corncob  pipe 
and  tobacco  ni'iw  and  tips  on  judging  i)ipes. 

The  pipe  is  incbidecl  in  the  combination  otTer  1k»- 
ean>e  th«'  company  is  endeavoring  to  have  pipe  smokers 
test  "Kdirewoith"  with  a  new  pipe,  instead  of  a  mix- 
inir  of  tlavois  as  wnuhl  occur  wei'e  an  oM  pipe  use<l. 
A  (  harge  of  ten  cents  is  made  for  tlie  combination 
which  is  caMe*!  the  "  Kdir<'Woi-th  "  Havor  testing  kit. 

'i'he  ajipeal  to  women  foHows  ahing  lines  used  suc- 
cessfully by  the  cninpaiiy  foi-  the  past  year  in  several 
women's  pnbiicalions,  wjiicli  listed  thi'  (h'sirabh'  traits 
of  a  pipe-smokinir  husband,  sncli  as  good  <lispositiou, 
love  of  domesticity,  better  health  and  sociability. 
These  advertisements  were  addre^Hed  to  wiv<'s  of  men 
who  did  not  siFioke  pij»es,  and  ottered  to  send  a  corncol) 
pipe  free  which  the  wife  could  present  to  her  husband. 
Over  1. 1,000  requests  were  received  from  women  from 
a  single  insertion  in  three  women's  magazines. 


March  1,  1933 


Say  You  Saiv  It  in  The  Tobacco  World 


53rd  year 


17 


BUYING  LANCASTER  COUNTY  TOBACCO 

FPORTS  from  Lancaster  County  indicate  that 
there  has  been  some  cautious  huying  of  the  pick 
of  the  crop  in  that  district  during  the  past  few- 
weeks  by  Bayuk  Cigars,  Incorporated,  and  rep- 
resentatives of  the  (leneral  Cigar  (Company. 

The  price  indicated  was  ten  and  two  and  the  two 
companies  indicate  that  they  expect  to  continue  their 
present  buying  policies  for  the  inum'diate  future. 

Bayuk  Cigars,  Incorporated,  are  rei)orte(l  to  have 
purchased  ajiproximately  three  thousand  cases,  or 
about  one  thousand  acres  of  the  1932  cro}). 

These  j)urchases  are  expected  to  ])rovide  for  em- 
plovment  of  many  jiersons  in  tin'  handling  of  the  cro]). 
Normally,  from  two  to  three  thousand  ])ersons  thnmgh- 
out  the  county  and  city  of  Lancaster  have  a  share  in 
handling  the  crop  after  it  leaves  the  farm<'r's  hands. 
The  work  of  sorting,  grading  and  stemming  the  leaf  is 
usuallv  comi)leted  in  Ihiee  months,  affording  employ- 
ment to  manv  usually  idle  in  the  late  winter  months. 
Wages  paid  by  the  ])ackers  for  this  work  in  some  years 
has  been  estimated  to  total  n<'arly  three-(iiuirters  of  a 
million  dollars. 


FINDLAY  PLANT  TO  BE  REOPENED 

The  Findlay,  Ohio,  ])lant  of  the  Deisel-Wenuner- 
(lilbert  Corporation  is  ])eing  prejjared  for  reopening 
after  being  closed  since  the  annual  inventory.  The 
nmchinerv  was  removed  from  the  factory  at  that  time, 
and  officials  stat<*d  at  that  time  that  it  was  customnry 
to  change  the  machinery  from  one  jilant  to  another  dur- 
ing the  invent orv  shutdown. 

Workmen  have  start<Ml  to  assemble  the  machinery 
and  more  machinery  will  be  installed  in  the  uexl  w<M'k 

or  two.  •  ^       ,  '         e 

No  definite  date  has  been  set  for  the  reopening  of 
the  factorv,  but  the  outlook  for  business  for  the  Findlay 
l>lant  is  said  to  1k>  exlTemcly  promising  for  the  spring 
and  summer  mouths. 


IMPERIAL  TOBACCO  OF  CANADA 

Tm])erial  Tobacco  Company  of  Canada,  Limited, 
shows  for  1932  net  profit  of  $0,471,17.')  after  charges  and 
taxes,  e(piivalent  after  the  (i  i»er  cent.  ]»referred  divi- 
dends to  53  cents  a  share  on  9,4r)l,o:;2  shares  of  common 
slock,  and  compares  with  J^:),!a4,07!^  or  'u  cents  a  com- 
iiion  share  in  1!).')1.  . 

Directors  of  the  company  declar<'d  an  extra  divi- 
dend of  17^-:  cents  a  share  on  the  $')  par  common  stock, 
payable  Mnvvh  .*>lst  to  stockholders  of  record  .March  1st. 
Tlie  distribution  is  subject  to  approval  of  stockholders 
on  March  14,  193:;,  and  i-  to  be  ].aid  in  Canadian  funds. 

SIR  CUNLIFFE  OWEN  HERE  ON  VISIT 

Sir  Hugo  Cunlifl'e-Owen  arrived  in  New  York  from 
London,  on  board  the  ''Kuropa"  recently,  and  is  now 
in  Louisville,  where  he  is  ins]»ecting  the  plant  and 
operations  of  the  Brown  .S:  Williamson  Tobacco  Cor- 
poration. 

DRUG.  INC.,  NETS  $13,467,092 

(Continued  from  Page  10) 

Cons(»rulated  figure-  for  1932  include  assets  and 
liabilities  of  a  number  of  companies  in  which  Drug, 
directlv  or  in<lireclly.  owns  a  majority  of  the  voting 
stock  and  which  heretofore  were  carried  as  investments. 
Th(»  result  of  con>olidating  thes<'  coin])anies  i<  relh'cted 
in  a  decrease  in  the  balance  sheet  item  *'  Inveslments  in 
affiliated  and  associated  c(miimni»'s"  and  m  other 
changes  in  assets  and  liabilities.    There  are  necessary 


umiiiMimmM\vjj\M\mm^j^MiMMiM^ 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-live  cents  (75c  )  payable 
strictly  \n  advance. 


/8vir/«ir«vir?»ir)«xir)«tit»(»?tiMrt 


ity8\if?aviri>8vir/svir/s\i^r8vir/ati^t 


POSITION  WANTED 


CIGAR    FACTORY    SUPERINTENDENT.    MORE   THAN    20 
Years'    Experience    With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE— No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


OLD    MANUFACTURING    FIRM    OF    HAVANA    QUALITY 
CIGARS  will  serve  orders  in  any  quantity  to  discounting  dealers, 
at  profitable  prices.    Satisfaction  guaranteed.    Address  for  particulars 
"Fair  Dealing",  Box  1168,  Tampa,  Fla. 


OUR  HIGH-GRADE  NON-EVAPORATINO 

CIGAR  FLAVORS  ^        ^       ^ 

Make  tobacco  meKo%v  and  smooth  In  character 
and  Impart  a  most  palatable  flavor 

OAYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BKTUN.  ABOMATIZEE,  BOX  FLAVORS.  PASTE  SWEETENEIS 

FRIES  Si  BRO..  92  Reade  Street.  New  York    j 


iiU'iTascs  in  fixed  assets  ami  liabilities  as  represented 
hv  cmtstandins:  securities  of  such  companies  now  con- 
>nli(lated  for  the  first  time.  Marketable  securities  are 
carried  at  ([uoted  values  on  l)ecem])er  31,  1932,  and  all 
transaclions  in  foreii^n  exclian<re  have  been  adjusted  or 
reserves  created  to  provide  against  exchange  fiuctua- 
lioiis. 

Liggett  Sales  Decline 
"The  abnornud  conditions  existing  in  most  lines  of 
ri'tail  business,  due  principally  to  i)rogressive  decline  in 
sales  volume  in  each  year  since  1929,  have  seriously 
atTect<Ml  Louis  K.  Liggett  (\)mi)any,  a  retail  subsidi- 
ary," the  report  states.  ''Liggett  sales  were  less  by 
H:s",r)lKMHM)  than  in  VXU,  a  di'cline  of  slightly  over  14 
].er  cent.,  resulting  in  a  substantial  oi)erating  loss.  The 
diniculties  encountered  by  the  Liggett  ('ompany  have 
attracted  wide  attention  and  i)ublicity  and  various  land- 
lord and  real  estate  interests  have  organized  a  Liggett 
Landlords  Protective  (Nmimittee,  which  is  attempting 
by  negotiation  to  relieve  the  lease  burden  on  the  Liggett 
( "omirany.  While  that  committee  has  made  substantial 
progress  and  its  work  is  continuing,  it  is  too  early  to 
iHM'diet  final  results." 

The  report  adds  that  investment  in  Owl  DrugCom- 
]»anv,  Pacific  ('oast  sul»sidiary,  adjudged  a  bankrupt  in 
()ctol»er,  1932,  will  l)e  written  down  to  a  nominal  figiire. 

Drug  stockholders  vole  on  the  proposed  capital 
change  March  14th. 


MARCH  15,  1933 


18 


53rd 


vear 


Say  Tou  Saiv  It  in  The  Tobacco  World 


Tobacco  Merchants'  Association 


March  1,  1933 


Registration  Bureau,  Jt^ 


Madison  Ave. 
NEW  YORK  CITY 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Resist ratiou,         (see  Note  A),  $5.00 

Search,                    (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certiticate,  2.00 

Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  tlian  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(30)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 

FRENCH  OUTLOOK  FOR  AMERICAN  TOBACCO 

OK  a  long  period  of  years  tlie  demands  of 
France  for  American  to])accos  have  reacted 
to  iIk'  henelit  of  domestic  growers  and  export- 
ers, states  Trade  Commissioner  T.  L.  Hughes 
in  a  report  to  the  Tobacco  Division  of  the  Dei)artment 
of  Commerce.  Since  the  French  Tol)acco  Hegie  is  now 
tlie  greatest  jmrchaser  of  American  tobacco  in  Conti- 
nental Europe,  even  more  interest  is  attached  to  its 
program  of  purchases  and  operation.  Kentucky  and 
Maryland  tnliacco  are  normally  of  such  pro])ortions  as 
to  intluence  the  market  of  medium  and  common  grades 
and  even  on  good  grades  of  Maryland. 

It  is  interesting  to  note  that  French  purchases  of 
Kentucky  dark-fired  tobacco  for  the  past  three  seasons 
have  been  about  normal  for  that  type,  a  fact  which 
might  have  l»een  due  in  part  to  the  favorable  market 
price  obtaining.  Even  though  the  price  level  which 
seemed  low  for  American  growers,  was  slightly  higher 
than  tobacco  from  many  other  sources,  the  l\egie  sliows 
a  preference  for  American  tobaccos  for  smoking  and 
cigarette  pur])oses,  when  there  is  not  too  mucli  dis- 
parity in  jirice. 

The  failure  of  the  French  Kegie  to  absorb  its  nor- 
mal demands  of  low  grade  Maryland  tobacco  during 
the  past  two  sales  seasons  has  caused  much  concern 
among  ^laryland  growers  and  doubtless  has  exerted 
an  unfavoral>le  influence  on  the  market  for  those 
grades.  The  decreased  purchase  of  low  grades  may  be 
attributed  largely  to  the  fact  that  the  Kegie  has  been 
able  to  obtain  sul)stitute  types  from  several  other 
sources  (such  as  Kio  Grande  ch)  Sul,  Buliraria,  Ku- 
mania,  Java,  Algeria,  and  otiier  countries)  at  extremely 
low  prices.  However,  the  increased  demands  for  bet- 
ter grades  of  Maryland  which  are  being  employed  in 
high  class  cigarettes  are  to  a  great  extent  compensat- 
ing for  the  decreased  demands  for  low  grades. 

In  spite  of  the  more  favorable  economic  conditions 
in  France  (as  compared  with  many  countries)  there 
was  a  slight  decline  in  consumption  of  tobacco  prod- 
ucts in  1932,  which  may  1)0  attriliuted  in  part  to  the  de- 
creased tourist  traflfic.  The  operations  of  the  Regie, 
however,  aie  profitable  and  much  ingenuity  is  ])eing 
employed  in  developing  blends  to  satisfy  the  tastes  of 
the  consumer  and  to  improve  the  system  of  distribu- 
tion. The  brands  of  American  blended  cigarettes  are 
meeting  with  success  which  augurs  well  for  increasing 
purchases  of  Burley,  bright  flue-cured  and  the  better 
grades  of  Maryland  tobacco. 


ASKS  F.  T.  C.  PROBE  OF  CIGARETTE  CUT 

EDEKAL  TRADE  COMMISSION  investi- 
gation of  four  tobacco  companies  which  re- 
cently reduced  the  price  of  their  cigarettes  at 
the  same  time  was  proposed  in  a  resolution 
introduced  in  Washington  on  February  22d  by  Repre- 
sentative Celler,  Democrat,  of  New  York. 

The  comi)anies  lie  iiamed  were  the  American  To- 
bacco (^ompany,  the  P.  Lorillard  Comi)any,  the  R.  J. 
Reynolds  Tobacco  Company  and  the  Liggett  &  Myers 
Tobacco  Company.  These,  his  resolution  said,  reduced 
the  price  of  their  cigarettes  from  $0.85  to  $5.50  a  thou- 
sand "solely  for  the  ])uipose  of  ruining  certain  inde- 
l)endent  manufacturers  of  so-called  10-cent  brands  of 
cigarettes." 

The  manufacturers  of  ** independent  brands,"  the 
resolution  continued,  "taking  advantage  of  low  tobacco 
])rices,  have  brought  the  ])ric(»  of  cigarettes  within  the 
depressed  state  of  p<M-s(inal  incomes  in  the  United 
States." 

Celler *s  resolution  w(Mild  direct  the  Trade  Commis- 
sion to  determine  if  there  exists  between  the  companies 
which  reduced  jirices  of  tlie  four  popidar  l>rands  *'any 
agreement,  understanding,  collusion  or  convention  that 
iiilluenced  the  action  in  fixing  the  decreased  price  in  vio- 
lation of  law;  and  also  to  determine  the  relation  that 
exists  between  the  afon-said  ])roducers  of  cigarettes 
and  the  Atlantic  and  Pacific  Tea  Conii^any." 


PEPER  TOBACCO  COMPANY  EIGHTY  YEARS 

OLD 

According  to  an  announcement  by  the  Christian 
Peper  Tobacco  Comjiany,  of  St.  Louis,  Mo.,  that  com- 
pany has  recently  passed  its  eightieth  birthday  anni- 
versary. The  announcement  states:  *'As  far  as  we 
have  been  able  to  learn  from  Government  records,  w^e 
are  the  oldest  independent  tobacco  manufacturers  in 
the  United  States.  This  enviable  record  has  only  been 
achieved  by  always  giving  qualitv  the  first  considera- 
tion." 

The  Christian  Peper  Tobacco  Company  manufac- 
tures "Listerine"  cigarettes,  ''Wellington"  smoking 
tobacco,  and  other  well-known  high-grade  tobacco 
products. 


CUBAN  CONSUMPTION  DECLINES 

The  consumption  of  cigars,  cigarettes  and  cut  to- 
bacco in  Cuba  during  19.32,  as  per  data  given  by  the 
Government  based  on  the  sale  of  stamps  and  published 
by  the  Comisioii  Nacional  de  Proi)aganda  del  Tabaco, 
is  as  follows,  in  comparison  with  19.31:  Cigars,  61,570,- 
900  in  19.32  and  93,111,951  in  1931;  cigarettes,  178,076,- 
\)?A  in  1932  and  308,968,550  in  liKU;  cut  tobacco, 
214,500  pounds  in  1932  and  2H(;,078  pounds  in  1931. 
These  quantities  show  a  decrease  in  consumption  as 
follows:  (*igars,  33.9  per  cent.;  cigarettes,  42.2  per  cent, 
and  cut  tobacco,  25  per  cent. 


RETAIL  STORE  PROBLEMS 

{Continued  from  page  14) 
duce  the  numlier  of  street  and  highway  accidents 
caused  by  traffic  of  all  kinds,  not  only  will  there  be 
less  loss  of  life  but  less  avoidable  of  those  areas  now 
thought  of  as  danger  zones.  If  this  is  true,  any  effort 
on  the  part  of  business  to  make  safe  and  to  keep  safe 
all  streets  in  retail  business  areas  indicates  not  only 
an  admirable  purpose  from  the  humanitarian  point  of 
view,  but  economic  wisdom  as  well.  Streets  crowded 
with  vehicular  traffic  should  not  be  synonymous  with 


danger. 


L' BRAINY 

9t  EC  E  I  VE  P 


mm 


%j^  9bifM\mi.  a(  AfHa&ri 


CIGARS 


CIGARS 


P.  LORILLARD  GO'S 

2  ^^^  5^ 

Cigars 

These  brands  formerly  sold 
at  5c  each  . . .  now  reduced  to 
fit  today's  purse  . . . 


automatic 

machines  offer 

A  NEW  RETAIL  OUTLET 

for 
TOBACCO  PRODUCTS 

Get  all  the  facts  now  on 
automatic  merchandizing. 

Write  for  a  sample  copy 

THE  AUTOMATIC  AGE 

2810  S.  Michigan  Avenue 
Chicago  Illinois 


««     »■     ■■     ■■ 


EstahiiiheJ    1886 


€i 


BEST  OF  THE  BEST" 


NEW 
C  L  R  R  K  N  C 
C 1 G  .\  R  S 


2 

for 

5c 


^^^^;^i^i^±^  A.  SANTAELLA  &  CO. 

Office,  1181   Broadway.  New  York  City 

FACTORIES-  Tampa  and  Kev  West,  Florida 


(To  be  continued) 


PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   MONTH  AT  236  CHESTNUT  ST..  PHILA.,  PA. 


After  all 
"nothing  satisfiej 


like 


a  good  cigar 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box— and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


WHEN  BUYING  CIGARS 

Remember   that   RcRardleis  cf   Pnc 

THE  BEST  CIGARS 

ARE    PACSED    I> 

WOODEN   BOXES 


I 


*/>^»>jiv*>'i-w,'^^>av«^jL^ 


*Jl';9JA\>9Ji\mi\m'^J'.^J'r'^'liV^i^''^-^A''^'i^^^^ 


Volume  53 


THE  TOBACCO  WORLD 


Number  6 


Established  1881 

TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 

Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street,  Philadelphia,  Pa. 

Entered  as  second-class  mail  matter,  December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


$2.00  a  Year 


PHILADELPHIA,  MARCH  15,  1933 


Foreign  $3.50 


UE  to  the  sudden  illness  of  the  responsible  edi- 
tor, this  issue  of  The  Tobacco  World  has  been 
hastily  prepared  by  ** pinch-hitters"  who  plead 
guilty  in  advance  to  the  readers  and  adver- 
tisers for  all  mistakes  not  directly  chargeable  to  the 
printer.  We  are  just  going  to  do  the  best  we  can  and 
we  hope  you  will  be  lenient,  as  we  confidently  expect  to 
be  fired  anyhow  just  as  soon  as  the  editor  sees  this 
number. 

C^    Cj3    CJ3 

XASMUCH  as  the  collaborating  eaitors  may 
never  get  the  opportunity  again  they  have  de- 
cided to  have  an  editorial  holiday  and  get  as 
much  as  possible  off  their  chests  before  the 
editor  catches  up  with  them.  Therefore  tliey  l)eg  agam 
the  indulgence  of  their  readers.  And  just  between  our- 
selves, to  paraphrase  a  well-known  statement,  '*NVe 
have  long  sought  this  opportunity." 

CJ3     Ct3     Ct3 


KRF/S  something  to  write  about— the  Bank  Holi- 
day. It  has  been  very  inconvenient  and  uncom- 
fortable for  most  ot"  us,  but  to  1k3  perfectly 
frank  about  it  we  think  that  both  bankers  and 
business  have  had  this  dose  of  castor  oil  coming  to  them 
for  some  time.  Furthermore,  we  think  that  most  of  us 
are  going  to  get  well,  although  the  period  of  convales- 
cence will  undoubtedly  vary  according  to  the  condition 
of  the  patient  when  Mussolini's  favorite  cleanser  was 
administered.  We've  got  that  out  of  our  system,  any- 
how. 

Cj3     Ct3     CJ3 

RADIO  announcer  brought  to  the  attention  of 
the  listeners  the  other  night  the  fact  that  many 
y  of  the  s])lendid  programs  were  entirely  due  to 
the  advertisers  who  sponsor  them. 
We  were  just  wondering  as  we  looked  through  con- 
temporarv  tobacco  trade  journals,  if  the  advertisers 
ever  stopped  to  think  that  after  all  these  publications 
are  for  the  great  part  what  the  advertisers  make  them. 
It  was  commonly  reported  some  few  years  back 
that  one  of  our  greatest  financiers  stated  in  the  course 
of  a  personal  conversation  that  he  would  rather  own 


certain  outstanding  trade  publications  than  be  presi- 
dent of  a  bank. 

A  trade  publication  becomes  a  power  for  good  in 
relation  to  its  advertising  support.  Trade  paper  ad- 
vertising which  has  the  earmarks  of  something  thrown 
to  the  dogs  to  keep  them  quiet  hurts  the  trade  paper. 

To  get  the  most  out  of  trade  paper  advertising  the 
copy  should  flatter  the  trade  to  the  extent  of  at  least 
making  the  readers  think  that  it  is  written  especially 
for  them;  to  make  them  better  merchants  and  to  help 
them  sell  more  merchandise;  to  hold  their  interest  and 
to  assure  them  that  the  advertisement  is  a  personal 
message  specifically  directed  to  their  attention. 

It  there  is  a  feeling  that  business  papers  in  certain 
fields  are  not  doing  the  job  to  the  advertiser's  satisfac- 
tion, the  blame  does  not  belong  entirely  on  the  shoulders 
of  the  editorial  department.  The  advertiser  might  well 
consider  that  he  too  has  some  obligation  to  those  mer- 
chants who  are  selling  his  products. 

So  long  as  the  readers  of  business  papers  are  fed 
consumer  copy,  which  in  most  cases  has  already  had 
national  circulation,  the  advertiser  cannot  expect  any 
tangible  reaction  from  it.  Trade  paper  advertising 
should  be  directed  specifically  to  the  trade,  and  when 
that  is  done  the  trade  papers  will  be  on  their  way  to 
larger  circulation  and  greater  infiuence. 

Cj3     Cj3     Ct] 

XD  this  affords  an  opportunity  to  project  some 
thoughts  on  radio  advertising.    It's  just  a  per- 
sonal viewpoint  which  a  friend  stirred  up  sev- 
eral weeks  ago.  So  many  i^ople  have  **yessed" 
us  since  we  began  discussing  it  that  we  almost  believe 
we  have  a  good  peg  on  which  to  hang  a  few  paragraphs. 
For  some  weeks  we  have  been  very  much  annoyed 
bv  a  continual  shortage  of  postage  stamps  in  the  home 
writing  desk.    A  few  days  ago  in  looking  over  the  mail 
we  came  upon  a  large  envelope  addressed  to  our  eleven- 
year-old  daughter.    We  were  curious  to  see  what  it  was 
all  about  and  opened  the  package.    It  was  a  handsomely 
illustrated    fortv-cight-page    pamphlet    advertising   a 
month's  cruise  to  EuroiK?  for  $30(>— and  up !    It  sort  of 
jarred  us,  as  we  have  had  difficulty  recently  in  finding 
Iwentv  cents  in  cash  to  get  to  Philadeli)hia. 

AVe  immediately  took  the  matter  up  with  the  lady 
responsible  for  the  conduct  of  household  affairs  and  we 
were  informed  that  the  young  miss  received  more  mail 
in  a  week  than  all  the  rest  of  the  family,  which  numbers 


53rd  year 


THE  TOBACCO  WORLD 


March  15,  1933 


seven.  Due  to  our  crabby  nature,  we  were  gently  told, 
it  had  been  deemed  inadvisable  to  explain  to  us  the 
matter  of  missing  postage  stamps. 

Upon  investigation  we  found  that  the  party  of  the 
first  part  had  a  cache  of  literature,  including  pictures  of 
radio  artists,  sufficient  to  operate  the  furnace  at  top 
temperature  for  at  least  a  day.  And  in  addition,  food 
products,  and  samples  of  almost  everything  olTered 
over  the  radio.  AVe  feel  sure  the  family  could  have  sur- 
vived for  a  day  on  her  samples  of  food  products.  We 
found  no  samples  of  cigars,  however. 

You  mav  also  be  sure  that  in  the  future  radio  ad- 

ft 

vertisers  will  be  short  at  least  one  answer  to  the  request 
to  ''write  to  the  advertiser  or  to  the  station  to  which 
you  are  listening." 

Before  we  plunge  into  the  main  stream,  just  one 
more  word.  After  a  star-chamlxM'  session  we  extracted 
the  information  that  the  idea  of  answi^ring  radio  re- 
quests was  a  general  practice  with  our  daughter's  class- 
mates, and  she  saw  nothing  wrong  in  also  building  up  a 
library  of  literature,  samples,  etc. 

Now,  we  are  not  saying  tliat  some  good  will  has  not 
been  created  for  some  products  as  a  result  of  our  daugh- 
ter's activity,  or  that  these  samples  and  i)ieces  of  litera- 
ture have  not  created  future  sales.  But  we  do  say  that 
at  this  particular  time  it  ])uilt  a  large  fire  under  us  to 
find  that  a  member  of  the  family  had  been  writing  for 
literature  and  information  on  a  trip  to  Europe. 

All  of  which  brings  us  to  the  i)c)int  as  to  just  what 
the  advertisers  on  the  radio  can  definitely  prove  in 
direct  sales  as  a  result  of  their  activity  on  the  air. 

We  are  voicing  a  personal  oi)inion  again  when  we 
say  that  most  of  our  friends,  all  of  wliom  we  rank  as 
average  and  intelligent  citizens,  agrei*  that  the  advertis- 
ing chatter  seems  to  l)e  only  a  question  of  how  many 
words  about  a  product  can  be  delivered  intelligibly  in 
the  seconds  allotted  for  that  ])uri)ose.  To  turn  on  al- 
most any  station  on  the  air  today  at  the  (piarter-hour 
interval  reminds  us  of  nothing  so  much  as  listening  to 
the  ''barkers "-on  a  circus  "midway." 

Just  this  Saturday  night,  as  we  are  writing,  we 
tried  to  tune  in  our  favorite  non-advertising  program 
and  suddenly  realized  that  it  was  not  on  the  air  on  Sat- 
urday nights.  But  we  did  pick  up  a  ]irogram  dedicated 
to  advertisers  on  a  certain  chain.  Wc  also  listened  to 
an  announcement  of  the  wonderful  treats  in  store  for  us 
in  the  coming  week  sponsored  l>y  the  chain  and  its 
advertisers. 

We  think  we  smell  the  odor  of  ])urning  rubber.  So 
far  as  we  are  concerned,  we  are  perfectly  willing  to  pay 
a  tax  for  the  use  of  a  radio  set  provided  we  are  guaran- 
teed pure  entertainment. 

We  believe  that  the  magazines,  newspapers  and 
trade  i)apers  are  entirely  comj)etent  to  carry  advertis- 
ing and  sell  merchandise.  And  we  are  further  of  the 
opinion  that  so  far  as  advertising  programs  are  con- 
cerned the  talent  gets  far  more  advertising  than  the 
product  sponsoring  it.  It  is  easily  «'stablished  that  a 
vast  number  of  the  radio  audienc*'  who  enjoy  certain 
programs,  while  entirely  familiar  with  the  entertainers, 
cannot  tell  what  product  or  ]»roducts  it  advertises. 

And  incidentally,  if  it  can't  Ik*  accomplished  in  any 
other  way,  the  time  is  not  far  (li>tant  when  there  is 
going  to  be  an  uprising  against  the  crime  and  murder 
stories  on  the  air.  An<l  the  jjrotest  will  come  from  a 
source  both  definite  and  nationally  organized.  School 
children  neglect  their  honu'  work  to  listen  to  these  tales 
of  "blood  and  thundei/'  and  pass  restless  nights  as  a 
result  of  the  excitement.  Xo  more  mental  damage  could 
be  done  to  the  vouth  of  the  nation  if  "Xick  Carter," 
** Diamond  Dick,"  ''Old  King  Brady"  and  the  "James 


Boys"  nickel  novels  were  distributed  free  by  the  public 
schools. 

We  know  we  are  taking  advantage  of  the  editor, 
but  we  believe  at  the  same  time  that  in  view  of  the  num- 
ber of  radio  advertisers  of  tobacco  products  that  since 
a  difference  of  opinion  is  the  basis  of  a  horse  race,  that 
we  can  start  one — even  if  we  don't  finish  it. 

Ct]     Ct3     [J3 


Y|BH  HILE  we  are  saying  some  nasty  things  we  might 
^\^  as  well  throw  in  a  few  pleasant  remarks.  We 
want  to  pat  Phil  M.  Phulofax,  editor  of  the 
Baynh  Bulletin,  on  the  back.  To  our  mind  it  is 
mighty  fine  trade  paper  copy.  It  not  only  aims  to  sell 
Bayuk  cigar  brands  but  goes  a  step  further  in  making 
an  effort  to  build  up  good  will  for  the  cigar  industry. 
It's  about  time  the  cigar  manufacturers  began  to  get 
some  enlightened  ideas  on  trade  paper  advertising. 
And  it  won't  do  the  cigar  business  any  harm  if  the 
national  advertisers  would  set  up  a  definite  pro- 
gram to  encourage  cigar  smoking,  as  well  as  to  create 
new  cigar  smokers,  in  the  copy  intended  to  sell  their 
own  brands.  A  little  broadmindedness  in  cigar  adver- 
tising might  help  the  entire  industry  a  lot  right  at  this 
time. 

Ctj     CJ3     Ct) 

JIXE  of  the  second-string  editors  raised  the  ques- 
tion of  the  origin  of  the  first  cigarette.  No- 
body seemed  to  know,  but  a  search  through 
the  scrapbook  of  the  i)rinter's  devil  revealed 
a  version  of  the  birth  of  the  cigarette  which  may  or 
may  not  lx>  true.  A  clipping  from  the  Montreal  Herald 
reports  tliat  the  now  highly  i>opular  fag  was  invented 
bv  an  Egyptian  soldier  in  1832,  or  101  years  ago. 

The  story  relates  that,  as  a  reward  for  success- 
fully storming  the  Syrian  fortress  of  St.  Jean  d'Arc, 
the  Egj'ptian  viceroy  presented  Il)rahim  Pasha  with 
a  wagonload  of  tobacco  and  piix^s.  But  before  the 
wagon  reached  Pasha's  head(iuarters,  it  was  struck 
bv  an  enemy  grenade,  and  the  pipes  were  all  smashed. 
Not  to  be  deprived  of  a  smoke,  a  passing  Egyptian 
soldier  made  a  tul)e  out  of  Indian  i>aper  used  for 
wrapping  up  powder,  and  i)acked  it  with  some  of  the 
tobacco.  He  lighted  it  and  found  it  good.  Soon  all 
the  troopers  were  puffing  at  the  new-fangled  smoke. 

Cj3     Cj3     Cj3 

i:WS  that  Schulte  had  followed  the  A.  &  P. 
lead  in  the  ten-cent  price  for  the  "Big  Four" 
})rands  of  cigarettes  prompts  the  office  philos- 
opher to  wonder  whether  there  is  any  longer 
any  sense  in  the  old  (luatrain: 
"Count  that  day  lost. 

Whose  low  descending  sun 
Sees  products  sold  for  less  than  cost 
And  business  done  for  fun." 
Hugh  Chalmers,  who  earn<'d  the  title  of  Master 
Salesman  when  he  was  in  charg<'  of  sales  for  National 
Cash  Register  Company  in  its  early  days,  used  that 
rhyme  frequently  to  discourage  merchants  in  many 
lines  from  acting  as  an  intermediary  without  profit. 
He  carried  it  along  wnth  him  when  he  became  presi- 
dent of  the  automobile  manufacturing  company  bear- 
ing his  name,  and  quoted  it  to  show  dealers  the  folly 
of  giving  away  their  profit  in  an  over  allowance  on  a 
trade  in. 


March  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


Jottings  About  People  Who  Are  Doing  Things 


yi   ■— 


All  officers  and  directors  of  the  Consolidated  Cigar 
Cori:>oration  were  re-elected  at  the  annual  meeting  of 
stockholders  on  March  6th. 


"Thev  sav"  (oh,  yeah?)  that  the  "George  W. 
Childs"  cigar  may  ])ecorne  a  2-for-5  seller.  Meanwhile 
we  are  intent Iv  watching  the  cigar  withdrawal  figures. 


Webster-Eisenlohr  extended  a  helping  hand  to 
their  jobbers  by  giving  an  additional  thirty  days'  credit 
during  the  bank  holiday.  It  is  reminiscent  of  the  gen- 
erous policy,  in  times  of  trouble,  of  the  firm  of  Otto 
P^isenlohr  &  Brothers  of  twenty  years  ago. 


Beisel-Wemmer-Gilbert  Corporation  report  a  net 
profit,  after  all  deductions,  equivalent  to  85  cents  a 
share  on  the  outstanding  $10  par  shares  of  common. 
It  took  smart  business  management  to  pull  out  a  profit 
in  the  cigar  business  in  1932. 


Here's  more  1932  profits.  The  Reynolds  Metal 
Comi)anv  reports  a  profit  equal  to  $1.41  a  share  on  the 
common!  This  was  figured,  however,  l)efore  they  wrote 
off  a  loss  of  more  than  $276,000  on  an  exchange  of  secu- 
rities. 


The  "Optimo"  account  in  Chicago  has  l>een  shifted 
to  Oershunv  &  Epstein.  This  is  a  very  active  firm,  and 
an  equallv 'active  brand,  which  indicates  that  A.  San- 
taella  &  Com])anv  are  going  to  find  a  step-up  in  their 
Chicago  sales.    We  can  see  Mariano  Alvarez  smdmg. 

Mazer-rro5!sman*s  **Tom  Keene"  cigar  is  now 
selling  at  2  for  5  cents.  This  is  a  former  popular  nickel 
seller  and  the  dealers  who  are  featuring  the  brand  re- 
port that  the  new  price  has  stimulated  sales  to  a  very 
noticeable  degree. 

Tom  Morgan,  of  the  Morgan  Cigar  Company,  is 
out  on  the  road  trving  to  increase  sales  on  the  factory's 
brands.  We  have  an  idea  that  Tom  will  find  that  his 
personal  appearance  will  have  a  stimulating  effect  in 
the  territorv  which  he  is  now  covering.  Incidentally 
he  makes  some  mighty  fine  cigars  down  in  Tampa. 

\medee  Levie,  ambassador  for  the  "Habanello" 
brand,  made  in  the  substantial  city  of  Philadelphia, 
which  is  known  for  its  good  cigars,  is  right  on  the  nob  in 
the  Middle  West  spreading  the  news  about  George  Zit- 
ferblatt  &  Company's  ])opiilar  product. 


M  Goldberg  is  again  on  the  trail  for  orders  for 
tlH'  ^\Tohn  Buskin"  cigar,  made  by  I.  Lewis  &  Company 
in  Newark  X  .1.  This  well-known  brand  is  no  stranger 
to  Ah,  as  he  has  sold  it  before.  His  old  friends  are 
giving  him  a  hearty  welcome. 

Down  in  Paulsboro,  N.  J.,  C.  neri)ert  Harris,  the 
popular  retailer  and  .jobber,  reports  a  good  reception 
for  a  new  2-for-5  cents  brand  made  in  Wheeling.  He 
reports  that  since  the  "Big  Four"  dropped  prices  on 
their  cigarettes  there  has  been  a  considerable  pick-up 
on  these  brands. 


Manuel  Corral  is  back  in  Tampa  again  after  spend- 
ing some  time  in  Havana  where  he  was  on  a  tobacco 
purchasing  expedition.  The  reason  "Bering"  cigars 
are  always  uniform  is  Iwcause  Mr.  Corral  is  a  grand 
judge  of  C^iban  tobacco,  as  anyone  who  smokes  Corral, 
Wodiska  v  Ca  brands  will  testify. 


Dick  Bythiner,  of  E.  Bosenwald  &  Company,  New 
York  City,  arrived  in  Havana  last  week.  All  of  which 
reminds  iis  that  Dick  came  from  Philadelphia  and  that 
many  years  ago  his  late  father  was  a  prominent  leaf 
tobacco  broker  with  offices  on  Arch  Street. 


Nat  Simon,  well  known  among  Xew  York  midtown 
retailers,  is  now  an  active  member  of  the  sales  staff 
of  the  Consolidated  Cigar  Corporation,  and  is  in  New 
England,  promoting  the  "Harvester"  brand. 


Robert  Woolsey,  of  the  famous  movie  team, 
Wheeler  and  WoolseV,  smoked  500  "R.  G.  Dun"  cigars 
during  the  filming  of  the  talkie,  "So  This  Is  Africa." 
A  nation  populated  by  Bob  Woolseys  would  be  the 
cigar  manufacturers'  idea  of  Utopia. 


Sam  Fisher  and  Clark  Cutler  motored  from 
Chicago  to  Tampa,  closed  a  deal  with  the  Garcia- 
Havana  Cigar  Company  for  a  large  slice  of  territory 
on  "Champ  Clark"  cigars,  and  went  on  the  free-wheel- 
ing way.  Not  so  slow  for  a  couple  of  so-called  "old 
timers." 


At  a  time  when  it  was  the  work  of  a  prestidigitator 
to  make  up  a  payroll  at  all,  an  armed  man  held  up  the 
manager  of  the'Finley  Wholesale  Tobacco  Company, 
Buffalo,  and  swiped  the  week's  payroll.  We  nominate 
him  as  the  world's  meanest  guy. 


Michael  N.  Kennedy,  in  whose  Kalamazoo,  Mich., 
cigar  store  the  Kennedy  Debating  Club  has  thrived 
for  thirtv  vears,  has  sofd  his  business  to  Oscar  Bom, 
formerlv  o'f  Flint,  Mich.  Thus  a  new  exclusive  cigar 
and  tobacco  dealer,  one  of  the  few  remaining  in  the 
country,  is  Born. 

Prominent  among  the  trade  visitors  in  Havana 
last  week  were  several  executives  of  the  General  Cigar 
Compaiiv,  New  York,  including  B.  G.  Meyer,  vice-presi- 
dent;  Richard  C  Bondy,  second  vice-president  in 
charge  of  manufacturing;  Charles  M.  Gans,  general 
manager  of  the  Porto  Rican  Department,  and  Ben 
WoU'ner. 


The  Garcia  v  Vega  factory,  Tampa,  Florida,  cele- 
brated the  *'Xew  Deal"  inauguration  by  closing  nego- 
tiations for  a  "Xew  Deal"  in  the  shaiH'  of  a  new  dis- 
tributor in  Washington,  according  to  Ben  Lumley. 
Bon  returned  from  the  capital  city  last  week  to  check 
in  at  John  Wagner  &  Sons,  ])rei)aratory  to  a  swing 
around  the  South  Jersev  circuit  in  the  interest  of 
"Garcia  y  Vega"  and  the  "Dulce"  and  "Verdi" 
brands  of  the  F.  W.  Sommerfeld  Cigar  Company, 
Miami,  Florida. 


53rd  year 


THE  TOBACCO  WORLD 


March  15,  1933 


NEW  PACKING  OF  "BRIGGS"  FOR  Y.  &  M. 

Rapidly  growing?  popularity  of  *'Briggs,"  the  new 
high-quality  smoking  tobacco  distributed  by  Yahn  & 
McDonnell,'  has  prompted  the  manufacturers,  the  P. 
Lorillard  C^ompany,  to  bring  it  out  in  two  new  pack- 
ages— an  eight-ounce  tin  retailing  at  sixty-five  cents, 
and  a  sixteen-ounce  tin  listed  at  $1.30.  John  Papero, 
of  Yahn  &  McDonnell,  wlio  announced  these  additional 
sizes,  added  that  the  popular  sixteen-ounce  wooden 
keg  of  ''Briggs,"  retailing  at  $1.50,  will  be  continued 
in  the  line. 


BAYUK  CIGARS  SPREAD  CONFIDENCE 

Immediately  upon  publication  of  the  President's 
proclamation  declaring  the  bank  holiday,  Bayuk  Cigars, 
Incorporated,  sent  the  following  message  to  its  sales- 
men throughout  the  country: 

**In  the  temporary  trial  of  your  courage  yon  mtist 
have  faith  in  your  country,  your  job  and  yourself. 
Business  will  continue  to  l>e  done  in  America  and  cigars 
will  continue  to  be  manufactured,  sold  and  smoked,  and 
now  is  not  the  time  for  fear  but  for  us  as  salesmen  to 
be  aggressive  and  spread  the  gospel  of  confidence.  Your 
company  is  back  of  you  to  the  limit  with  increasing  pro- 
duction by  the  manufacturing  department  and  no  cur- 
tailment of  expenditure  in  advertising.  Bayuk  will  con- 
tinue full  speed  ahead." 


GEORGE  ZIFFERBLATT  BACK  FROM  TRIP 

It's  like  getting  a  metaphorical  shot  of  optimism 
to  talk  these  days  with  (Jeorge  Zifferblatt,  head  of  the 
companv  manufacturing  the  deservedly  popular  *'Hab- 
anello.''  Just  back  from  an  extended  trip  through  the 
West,  he  expresses  complete  satisfaction  witli  the  or- 
ders his  factory  is  getting  in  the  face  of  present  con- 
ditions, and  is  especially  well  ])leased  with  the  fine 
spirit  of  co-operation  manifested  ])y  many  of  the  "Ilab- 
anello"  distributors  throughout  the  country,  following 
the  temporary  inconvenience  caused  by  difficulties  of 
two  banks  in  which  the  Zifferblatt  company  carried 
accounts. 


"TOBACCO  WORLD"  EDITOR  ILL 

Gerald  B.  Hankins,  editor  of  The  Tobacco  World, 
is  seriously  ill  at  his  home  in  (  ollingswood,  N.  J.  He 
was  taken'  with  influenza  on  Wednesday  last  and  is 
suffering  from  that  and  other  complications. 


Trade  Notes 


A.  Jos.  Newman,  vice-president  and  general 
sales. manager  of  Bayuk  Cigars,  Incorporated,  is  on  a 
ten-day  trip  through  the  Middle  West. 


Joe  Wilson,  formerly  a  salesman  for  the  Cortez 
^ar  Company,  is  now  covering  the  South  Philadelphia 


territorv  for  '*Bavuk  Phdlies." 


Tony  Guiterez,  of  A.  Guiterez  &  Company,  Passaic, 
New  Jersey,  manufacturers  of  ** Carlton"  cigars,  vis- 
ited Yahn  &  .McDonnell,  distributors,  last  week. 


The  bank  holiday  meant  nothing,  apparently,  in 
the  life  of  Frank  Swick,  who  kept  on  the  jump  in 
Philadelphia  last  week,  promoting  *'Chukkers"  cigar- 
ettes for  the  Health  Cigar  Company. 


The  *^Monticello"  trio  of  smoking  tobacco,  cigars 
and  cigarettes,  named  after  the  historic  residence  of 
Thomas  Jefferson  in  Virginia,  and  distributed  by  John 
Wagner  &  Sons,  Philadelphia,  are  making  gratifying 
headway. 

Abe  Caro,  the  optimistic  ** Optimo"  representa- 
tive, did  not  let  a  little  thing  like  the  bank  holiday 
deter  him  from  making  his  regular  promotional  tour 
of  the  territory  of  Yahn  &  McDonnell,  local  distributors 
of  the  brand. 


The  intensive  work  of  B.  C.  Jessa,  of  the  Heine 
Tobacco  Company,  Masillon,  Ohio,  during  the  last  sev- 
eral weeks  among  retailers  and  consumers  has  resulted 
in  quite  a  few  placements  on  ** Heine's  Blend,"  ac- 
cording to  John  l*apero,  of  Yahn  &  McDonnell,  who 
were  recently  appointed  sole  distributors  of  the  brand 
in  this  territory. 

Commenting  on  the  fine  attitude  of  the  tobacco 
trade  in  its  loyal  support  of  the  President  in  this 
pseudo-wartime  emergency,  I.  B.  White,  of  John  Wag- 
ner &  Sons,  said  that  ever>'one  with  whom  he  talked, 
regardless  of  political  affiliations,  agreed  that  the  up- 
turn to  brighter  days  will  be  dated  from  the  present 
crisis,  with  its  drastic  regulations  and  history  making 
proclamations. 


March  15,  1933 


THE  TOBACCO  WORLD 


53rd  year 


PRESIDENT  ROOSEVELT'S  BEER  MESSAGE 

*'/  recommend  to  the  Congress  the  passage 
of  legislation  for  tJie  immediate  modification  of 
the  Volstead  act,  in  order  to  legalize  the  manu- 
facture and  sale  of  beer  and  other  beverages  of 
such  alcoholic  content  as  is  permissible  under 
the  Constitution;  and  to  provide  through  such 
manufacture  and  sale,  by  substantial  taxes,  a 
proper  and  much  needed  revenue  for  the  Gov- 
ernment, 

"/  deem  action  at  this  time  to  be  of  the 
h ighest  importance. ' ' 


KKSIDENT  ROOSErELT'S  message  for  the 
legalization  of  beer  has  i'lectrifiod  the  country, 
and  coming  so  soon  after  his  induction  into 
office,  must  convince  the  citizens  that  the  Chief 
Executive  intends  to  kiH'p  his  canii»aign  i)ledges. 

This  message  of  seveiity-two  words,  said  to  be 
the  shortest  on  record,  will  imt  heart  in  llie  people 
and  inspire  confidence  throughout  the  business  world. 
By  ordering  the  immediate  restoration  of  beer  the 
President  has  done  more  to  increase  rigar  smoking 
than  tlie  industry  itself  has  done  within  the  last  fifteen 

years.  ^    .       ,  .        , 

A  cigar  goes  with  a  glass  of  l)eer.  It  is  a  leisurely 
smoke  for  a  leisurelv  drink.  It  is  an  essential  part  of 
the  old  familiar  picture  of  tlie  group  of  friends  gath- 
ered in  social  intercourse  ''with  a  stein  on  the  table. 

While  the  Anti-Saloon  League  was  running  past 
administrations,  thev  popularized  the  high-])owered 
liquors,  none  of  which  had  any  particular  afiinity  for 
cigar  smoking.  But  a  eigar  with  be<'r  is  anotlier 
matter. 

When  the  prohibition  law  went  into  effect  there 
was  no  immediate  refiection  in  eigar  withdrawals,  but 
the  gradual  closing  up  of  tliou>ands  of  small  cigar 
factories  undoubtedly  lias  been  due  to  the  elimination 
of  those  places  where  l)eer  was  sold. 

Many  cigar  manufacturers  lived  almost  entirely 
from  the'sale  of  their  cigars  in  eafes  and  other  places 
licensed  to  sell  beer.  In  the  cities,  cigars  sold  in  the 
neighborhood  thirst  dispensary  weii'  manutactnred  in 
that  neighborhood.  The  cigar  nianutacturer  knew 
most  of  the  patrons  and  passed  his  cigars  out  treely. 
And  aside  from  the  places  in  tin*  center  ot  the  city, 
there  were  seldom  more  than  one  or  two  brands 
handled  and  they  wen*  usually  furnished  by  some  small 
manufacturer. 

To  our  mind  President  Hoosevclt  "s  message  should 
result  in  an  immediate  expansion  of  the  market  for 
cigars  Evi'rvone,  from  the  leaf  tobacco  merclmnt 
right  on  up  the  lim-  to  the  jobber,  and  including  manu- 
facturers of  mechanical  facilitating  d<'vices,  should 
note  a  (luickening  of  the  pulse  of  the  cigar  industry, 
and  those  who  are  prepared  to  take  immediate  ad- 


vantage of  this  action  of  the  President  to  stimulate 
business  should  reap  substantial  returns. 

In  this  connection  the  tobacco  industry  is  in  an 
enviable  position  due  to  the  fact  that  there  has  been 
but  a  slight  decrease  in  its  national  advertising.  In 
the  face  of  great  odds  it  has  fought  to  maintain  its 
goodwill,  and  probably  has  succeeded  to  a  greater 
extent  than  any  other  product  excepting  only  foods. 

As  we  see  it,  the  cigar  industry  has  a  greater  op- 
portunity to  regain  its  prestige  wdth  the  legalizing  of 
l)eer  than  any  other  commodity  outside  of  the  beverage 
itself. 

Now  is  the  time  for  cigar  manufacturers  to  revive 
their  old  trade  outlets,  to  get  their  brands  before  the 
jobbers,  to  do  a  100  \>gt  cent,  job  in  this  respect,  w'hich 
means,  of  course,  to  call  on  the  well-proven  services  of 
the  industry's  business  papers. 

Those  who  have  been  crying  for  beer  these  long 
woarv  years  will  have  their  sincerity  put  to  the  test. 
The  long  list  of  allied  industries  that  will  be  called 
ui)on  to  greatly  increase  employment  with  the  reopen- 
ing of  the  breweries,  will  put  pay  envelopes  in  the 
pockets  of  thousands  who  have  been  waiting  these 
many  months  for  an  opportunity  to  go  to  work. 

This  money  will  not  he  hoarded.  Debts  will  be 
paid  and  the  many  wanted  articles  which  many  fam- 
i^N^s  have  been  forced  to  deny  themselves  because  of 
the  economic  condition  will  find  cash  purchasers 
tliroughout  the  land. 

It  is  our  thought  that  new  blood  will  flow^  in  the 
arteries  of  business.  We  have  Ixien  ill  too  long  for 
the  reaction  to  be  felt  immediately,  but  we  do  believe 
that  the  nation  will  be  gradually  revitalized  by  the 
spirited  action  of  the  new  administration. 

So  the  tobacco  industry  should  hail  this  new  phase 
of  the  "New  Deal"  not  only  with  the  unselfish  feeling 
tliat  tlu'  return  of  beer  will  show  immediate  tangible 
returns  in  the  form  of  huge  revenue  to  the  Govern- 
ment, a  highlv  i)erceptible  relief  of  unemployment,  a 
much-needed  psvchological  change  in  the  temper  of 
the  ])eople,  a  switch  from  hy]X)crisy  to  sincere  good 
f4.llowship,  and  a  general  restoration  of  prosperity,  but 
also  with  the  justifiably  selfish  feeling  that  the  cigar 
will  stage  a  simultaneous  comeback. 

Here's  to  the  better  coming  days,  whose  emblem 
is  a  delicious  glass  of  beer,  a  plate  of  pretzels  and  a 
good  cigar. 
Prosit ! 


GERMANY  BARTERS  FOR  TOBACCO 

Bartering  on  a  big  scale  is  reported  in  the  news 
that  (lermanv  has  offered  Bulgaria  railway  material 
and  apparatus  in  exchange  for  tobacco,  and  that  the 
offer  has  been  accepted  by  the  Bulgarian  government 

It  is  stated  that  the  merchandise  to  be  exchanged 
is  estimated  at  one  thousand  million  levas,  or  the 
equivalent  of  $7,200,000  at  the  present  rate  of  ex- 
change. 


8 


53rd  year 


THE  TOBACCO  WORLD 


March  15,  1933 


From  Congress 


'AND 


Ft  D  E  R  A  L 

Departments 


aiiUJU 


From  our  M^ashington  Bureau  62ZAlbe£  Buiioing 


PEEDY  enactment  bv  Cons?ress  of  President 
Roosevelt's  emergency  banking  legislation  on 
March  9th  is  expected  to  care  for  the  financial 
emergency  wliich  made  its  appearance  March 
3d  and  necessitated  the  declaration  of  a  national  bank 
holiday  as  the  lirst  official  action  of  the  new  adminis- 
tration. 

Continuing  the  emergency  powers  assumed  by 
President  Roosevelt  in  liis  original  proclamation,  while 
paving  the  way  for  the  reopening  of  sound  banks  and 
for  the  conservation  of  the  resources  of  weaker  or- 
ganizations, the  legislation  is  expected  to  bridge  the 
gap  until  Congress  can  deal  with  the  pennanent 
measures  later  to  Ir*  asked  by  the  President. 

Party  lines  were  cast  aside  in  both  houses  of 
Congress  in  order  that  the  new  executive  might  have 
united  support  in  his  efforts  to  bring  the  tinancial 
structure  of  the  country  out  of  the  chaos  into  which 
it  was  thrown  ])y  the  rai)id  deterioration  of  the  credit 
situation  following  the  declaration  of  the  first  of  the 
state  bank  holitlays,  in  Michigan. 

The  emergency  banking  ))ill  is  declared  by 
financial  experts  to* be  a  sound,  conservative  measure 
which  does-not  permit  Federal  credit  to  be  squandered 
to  maintain  the  value  of  banking  assets  at  an  inflated 
lev^el.  It  provides  for  the  distribution  of  new  money 
on  a  rigidly  controlled  basis;  as  much  as  eleven  billion 
dollars  can  be  thrown  into  circulation  if  necessary,  it 
w^as  asserted,  but  it  is  not  expected  that  more  than  two 
or  three  billions  will  be  required. 

The  plan  is  intended  to  complete  the  work  of  de- 
flation in  the  banking  field  and  to  assist  an  orderly 
process  of  liquidation  of  insolvent  institutions.  Some 
difficulties  are  expected  to  be  encountered  in  its  ad- 
ministration in  some  areas  where  there  is  a  lack  of 
local  banking  facilities,  but  the  measure  is  considered 
an  indispensable  preliminary  to  the  constructive  work 
of  rebuilding  our  banking  structure. 

Permanent  banking  legislation,  it  is  expected,  will 
be  recommended  to  Congress  some  time  next  month, 
after  settlement  of  the  present  crisis  gives  administra- 
tion leaders  an  opportunity  to  consider  the  many  plans 
which  have  been  suggested. 

[t3     Ct3     Cj3 

Development  by  business  men  and  business  or- 
ganizations of  a  definite  plan  of  co-operation  with  the 
new  administration  was  urged  this  month  by  Secre- 
tary' of  Commerce  Roy  1).  Chapin  as  he  prepared  to 
surrender  his  office  to  his  successor,  Daniel  C.  Roper. 

**The  business  of  the  country,  which  has  been  halt- 
ing in  its  stride  this  winter,  faces  a  month  of  great 
significance,"  Mr.  Chapin  declared.    **A  new  adminis- 


tration takes  charge,  and  with  it  are  bound  to  come 
certain  changes  in  policies.  All  are  hopeful  that  they 
will  be  constructive  and  fruitful  of  results,  and  such 
a  program  will  receive  every  aid  and  support. 

'*We  are  involved  in  an  economic  struggle,  per- 
haps more  vital  to  our  nation  than  was  the  great  world 
war  in  wliich  we  fought  fifteen  years  ago.  Never  has 
there  been  a  time  when  business  men  should  rally  their 
energies  and  brains  along  united  policies  more  than 
right  now." 

A  program  of  co-operation  with  the  new  adminis- 
tration, he  declared,  should  embrace  exi)ort  as  well  as 
domestic  trade,  the  former  being  of  extreme  imi>or- 
tance  in  the  return  of  prosperity  to  many  industries. 

Bankruptcy  relief  for  corporations  is  left  to  the 
special  session  of  Congress  as  a  result  of  the  action  of 
the  House  of  Representatives  on  March  1st  in  accept- 
ing the  Senate  draft  of  the  bankruptcy  bill  in  order 
that  relief  might  be  alTorded  to  some  debtors,  at  least, 
without  further  delay. 

The  measure  linally  approved  by  Congress  pro- 
vides for  the  extension  and  composition  of  the  indebt- 
edness of  individuals  and  farmers  and  for  railroad 
reorganization.  As  originally  written  by  the  House, 
it  also  included  provisions  for  the  reorganization  of 
corporations  unable  to  meet  their  debts  as  they  ma- 
tured, which  were  eliminated  by  the  Senate. 

Rather  than  subject  the  measure  to  possible  fail- 
ure by  insisting  upon  the  inclusion  of  corporation  re- 
lief, the  House  accepted  the  Senate  bill. 

Under  the  terms  of  the  new  law,  relief  is  to  be 
afforded  individual  and  farmer  debtors  by  agreements, 
under  proper  court  supervision,  for  extensions  and 
compositions.  Delinquent  railroads  are  to  be  reorgan- 
ized under  the  supervision  of  the  Interstate  Commerce 
Commission. 

The  whole  purpose  of  the  legislation  was  to  pre- 
vent the  waste  of  assets  of  going  concerns  usual  to 
•  liquidations  in  bankruptcy,  in  which  corporation  re- 
organization was  an  important  feature.  It  is  expected, 
however,  that  this  will  be  one  of  the  matters  to  come 
up  early  during  the  special  session. 

Cj3     Ct3     (53 

Industrial  strangulation  faces  the  United  States 
as  a  result  of  the  rapidly  increasing  hold  of  the  banks 
upon  corporation  activity,  according  to  Senator  George 
Norris  of  Nebraska. 

Addressing  the  Senate  on  **the  spider  w^eb  of  Wall 
Street,"  the  Senator  named  eight  leading  banks  in 
New  York  which  he  declared  have  840  directorships  in 
manufacturing  companies,  585  in  transportation  con- 

(Continued  on  Page  16) 


March  15,  1933 


THE  TOBACCO  WORLD 


53rd  year 


ILLUSIONt 

Right  before  your  very  eyes  the  man  of 
magic  draws  rabbits,  vegetables,  flow- 
ers, fruits — even  babies — all  from  an 
empty  tub !  What  an  astonishing  fellow 


he 


i> : 


IXPLANATION: 

The  assorted  rabbits,  babies,  carrots, 
cabbages,  ribbons  and  other  magical 
"props"  are  not  created  by  magic.  The 
tub  has  a  false  bottom  that  is  conveni- 
ently displaced,  and  numberless  won- 
derful things  spring  to  life  in  the  magi- 
cian's nimble  fingers.  They  do  literally 
"spring"  because  they  are  made  to  com- 
press into  very  little  space  at  the  bottom 
of  the  tub,  taking  their  natural  shape  as 
the  magician  lifts  them  out. 
Source  : "  Tricks  and  Illusions"  by  H'ill  Goldston. 
E.  P.  Dutton  &  Co. 


/t's  Fl/N  TO  B£  J^OOZED 
,.,JT*S  MOUE  TUJVTO  I^OW 


Tricks  «re  leftftimate  on  the  stafle  but 
not  in  business.  Here's  one  that  has  been 
used  in  cigarette  advertising  .  .  .  the 
illusion  that  blending  is  everything  in 
•  cigarette. 

IXPLANATION:  Blending  is  important 
. . .  but  it  makes  a  lot  of  difference  what 
is  blended. 

Inferior,  raw  tobaccos  can  be  blended 
to  cover  up  their  humble  origin.  But 
your  taste  soon  detects  the  trick. 

The  proper  use  of  blending  is  to  bring 
out  the  full  "round"  flavor  of  mild, 
high-grade  tobaccos.  It's  the  cost- 


liness of  the  tobaccos,  as  well  as  the 
blending,  that  counts. 

I^P"  It  is  a  fact,  well  known 
by  leaf  tobacco  experts/ 
that  Camels  are  made  from 
finer,  MORE  EXPENSIVE 
tobaccos  than  any  other 
popular  brand. 

Hundreds  of  thousands  of  dollars  have 
been  spent  by  others  in  the  attempt  to 
discover  just  how  Camels  are  blended. 
The  blend  is  important. 

But  all  the  while  Camel  spends  mil- 
lions more  for  choice  tobaccos  ...  to  in- 
sure your  enjoyment. 

Light  up  a  Camel.  Relax,  while  the 
delicate  blue  smoke  floats  about  you. 
Enjoy  to  the  full  the  pleasure  that  comes 
from  costlier  tobaccos. 

Keep  Camels  always  handy  ...  in  the 
famous  air-tight,  welded  Humidor  Pack 
that  assures  you  cigarettes  that  are 
fresh,  cool,  prime. 


NO  TRICKS 


•  • 


f^ 


JUST  COSTLIER 
TOBACCOS 

IN    A     MATCHLESS     SLINO 


10 


53rd  year 


THE  TOBACCO  WORLD 


IMarch  15,  1933 


Food  and  Tobacco — Two  Necessities  of  Life  That  Have  Not 

Stopped  Their  Advertising. 


•■•^-•Ma^Mfaa^Wi^^*'- 


»«■  >■  ■■  ■■  ■■  ■■  ■■  ■■  ■»  — — «<gl 


OUH  ])inc'li-liittiii|Lj:  editors,  drivoii  to  thi'so 
tliouy:Iits  hv  the  miwolconu'  intrusion  of  advor- 
tisinii:  in  the  irnise  of  onti'rtainnuMit,  turned  off 
the  radio  and  turned  to  the  eurrent  issue  of  tlie 
publieation  whieh  treats  of  advertising  as  sueh,  without 
masqueradinji:  as  something  else.  It  was  Printer's  Ink 
of  March  9th,  wliieh  does  tlie  unpreeedented  thinu:  of 
devoting  its  first  three  pa^os  to  a  stirring  editorial  en- 
titled "Business  as  l^sual." 

In  the  course  of  its  call  to  arms,  this  journal  for 
advertisers  expresses  the  devout  lu'lief  "that  the  adver 
tisors  of  the  t'nited  States  have  it   in  theii-  powei*  to 
decide   whether   this   so-called   liolidaN'   is   iroinii:  to   hi' 
short  or  lonir. 

**Thev  can  advertise  uninti'rruittedlv, 

"When  we  speak  of  advertisers  in  this  connection 
we,  of  course,  mean  all  advertisers.  But  more  espe- 
ciallv  we  mean  national  ad\ertis(Ms.  Thev  can  ii:o  to 
the  local  advertiser  this  week  and  U'arn  many  things — 
perhaj)s  absorb  some  of  the  courage  that  well-meaning 
}K»ople  are  trying  to  pump  into  the  mol). 

"Advertisers  should  not  allow  themselves  to  be 
stampeded  but  go  right  ou  doiug  what  they  intended 
to  do. 

"Consumer  acceptance  for  one's  product  is  too  \al- 
uablo  an  asset  to  be  tinkered  with.  It  is  being  tinkered 
with,  though,  to  a  lament abk'  degree,  the  basic  cause 
for  tills  tragedy  Inking  the  same  thing  that  caused  the 
bank  holiday,  namely,  Fear. 

"Breaking  the  chain  of  advertising  continuity  now 
is  not  only  detrimental  to  the  fostering  of  consumer 
acceptance  but  may  ]r»  the  means  of  depriving  adver- 
tisers of  a  larger  amount  of  immediate  bu>iness  than 
would  have  sei^med  ])ossible  a  couple  of  weeks  ago. 
During  the  last  few  days  prices  have  shown  a  deciiU'd 
tendency  to  rise,  as  Priiifrr\'i  Ink  has  established  from 
a  number  of  sources.  This  is  in  no  sense  intiation;  it 
is  rather  a  re-establisliment  of  normal  value's. 

"It  means  a  restoration  of  pi'otits — something 
with  which  many  julvertisers  luive  not  been  in  such 
close  touch  during  the  last  few  weeks. 

*'I*eoi)le  are  going  to  buy  more  on  a  rising  market. 
This  is  basic  and  evervbodv  knows  it. 

•  ft 

"From  a  stan(lj)oint  f>f  cunent  sales,  th<'n.  as  well 
as  the  vastly  more  important  piocess  (»f  creating  and 
maintaining  consumer  acceptance  that  will  pay  its  main 
dividends  in  the  future,  all  the  arguments  call  for  a 
continuance  of  advert isinir  at  this  time. 

"If  there  is  a  thing  in  this  piinciph'  of  adveitising 
continuity,  national  advertisers  would  do  well  now  In 
follow  the  lead  of  local  advertisers  and  get  busv  in 
earnest." 

There  is  a  lot  more  to  the  editorial,  particularly  in 
the  matter  of  condi*mning  national  ad\ertisers  for  can- 
celling a])pi*opriations  not  only  in  the  crisis  thiough 
wliich  we  are  now  passing,  but  over  the  last  thrtH'  years. 

That  is  an  accusation  which  cannot  be  leveled 
against  national  advertisers  in  Uu'  tobacco  classilica- 
tion,  as  is  evidenced  liy  a  icport  in  a  recent  issue  of 
Editor  ami  Pithlislwr,  trade  j»aper  of  the  news|)a]»er 
business,  that  publishers  are  "apjuwhensive  that  the 
price  war  l>etween  the  'Big  Four'  on  the  one  hand  and 
the  non-advertised  ten-cent  })rands  on  the  oth<*r  would 
mean  a  slash  in  the  amount  of  cigarette  advertising." 


Such  a  slash  would  mean  a  real  bodv  blow  to  news- 
l>apei"  publishers,  whose  income  from  national  advertis- 
ing has  tlwindled  down  to  what  they  have  l)een  getting 
fi'om  the  food  and  tobacco  classitications.  To  be  sure, 
tliere  has  ri'nmined  a  spi-inkling  of  gasoline  and  oil 
schedules,  but  the  automotive  re})resentation,  which 
once  dominated  the  national  advertising  lield,  has  prac- 
tically disappeared  during  the  last  three  years,  along 
with  the  radio,  wjishing  machines,  drugs,  cosmetics  and 
the  twenty  otlier  national  advertising  divisions  listetl 
bv  "  Media  Kecoids." 

* 

Food  and  tobacco  alone  ha\-e  remained  through  the 
depression. 

Food  anil  tobacco — is  there  any  special  signiiicance 
ill  that  connotati(Mi  ? 

We  think  there  is.  We  think  that  food  and  tobacco 
advertising  have  not  dropped  off  in  linage  to  the  extent 
of  other  advertised  products  for  the  simple  reason  thai 
food  and  tobacco  consumption  have  not  dinnnished  to 
anything  like  the  extent  of  those  other  products. 

We  think,  further,  that  the  reason  for  this  much 
smaller  decreast^  in  food  and  tobacco  sab's  lies  in  the 
obvious,  but  highly  important,  fact  that  food  and  to- 
bacco are  accepted  today  on  an  almost  equal  plane  as 
necessities  (»f  life. 

The  automobile  pt'opje  have  been  saying  for  years 
that  life's  necessities  in  (»ne,  two,  three  order  are  food, 
shelter,  and  transportation,  and  they  argued  that  peo- 
ple must  buy,  and  continue  to  buy,  motor  cars.  Have 
they  continued  to  buy  in  tin*  last  three  years?  Not  so 
Mr.  Sloan  or  Mr.  Ford  or  Mr.  Chrysler  could  notice  it. 
Sah's  in  units  in  VXVl  were  just  30  per  cent,  of  the  sales 
in  V.yi\) — a  70  i)er  cent,  drop — ami  the  drop  in  money 
value  was  just  too  distressing  to  tigure. 

No,  the  |H»ople  didn't  ccuitinue  to  buy;  they  didn't 
switch  from  the  high-jiriced  cars  to  the  lower-priced 
models.  Thev  just  didn't  buv  uuv  kind  of  an  auto- 
mobib*. 

So  it  wa^  with  jewelrv,  furniture,  candv  and  anv 
'lumbei'  of  otlier  desiiable  prinlucts  whose  manufac- 
tureis  fondl\  hop«'d  for  som<'  degree  of  business,  no 
matter  how  unfavorable  ccuiditions  might  become.  In 
-ome  of  these  lines  business  came  to  a  standstill,  giving 
th<'  men  in  the  industries  atTected  megrims  of  a  \\vm\- 
Kplitting  character  unkn<»wn  to  those  in  the  tobacco  in- 
dustry. 

Not  that  toba<-co  people  lia\'e  not  had  their  shar<' 
of  headaches;  on  the  contrary,  tobacco  nu'U  have  suf- 
'  fe?"ed  .IN  they  ne\er  i'Xpected  to  >utTei';  they  have  been 
takinir  it  on  the  chin,  but  thev  have  shown  that  their 
xcry  pi(Mluct — tobacco^ — h«*lps  them  to  "take  it"  with  a 
>mih',  whethei-  that  tobacco  is  in  tin'  form  of  a  cigarette, 
a  cigar,  a  pipeload,  a  wad  in  the  cheek  oi*  even  a  pinch 
of  ^nutT. 

Just  as  it  has  helped  men  in  its  own  industry  to 
Ix'jir  their  troubles,  so  tobacco  has  Imh-u  helpful  during 
the  depr<'ssion  to  all  others  -rich  and  poor — highbrow 
and  m<M-on — grown  people  and  the  younger  generation 
of  both  x'Xes. 

Th«'  trials  and  tribulations  of  the  last  three  years 
<»mphasized  the  impoitan<-e  of  tobacco  in  our  modern 
civilization,  ma<le  it  known  more  clearly  for  what  it 
trulv  is — a  comfort — a  solace  -^a  relaxation — a  stimu- 

(Continued  on  Page  12) 


Nrarcli  15,  19;]3 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


11 


Moward  CUandler  Cmisiu 


PI 


ease  1 


"It's  toasted" 


12 


53rd  year 


THE  TOBACCO  WORLD 


March  15,  1933 


FOOD  AND  TOBACCO 

(Continued  from  Page  10) 

lant  to  a  harassed  mind — a  moans  of  escape  from 
present  worries — a  brain  clearer — an  anodyne  for 
shattered  nerves — an  antidote  for  disconrai^ement — a 
chaser  of  mehmcholy— a  proi)hyh\ctic  to  ward  off 
despair — an  inspirer  of  courage  in  the  face  of  pressing 

difficulties.  ,      .  -,     i.     i 

That  is  why  tobacco  takes  its  i)lace  beside  food 
as  one  of  life's  necessities.  That  is  why  people  didn't 
stop  buying  tobacco  as  they  stopped  buying  automo- 
biles and  jewelry  and  candy,  yes,  even  daily  news- 
paiK?rs.  They  could  get  along  without  these  other 
things,  but  they  simi>ly  couldn't  get  along  without  to- 
bacco.   In  fact*  tobacco  helped  them  along. 

It  is  true  that  they  economized  as  far  as  they 
could.  The  smoker  of  the  expensive  cigarette  s\yitched 
to  a  cheaper  brand  or  got  into  the  habit  of  hitting  the 
pipe—but  he  didn't  stop  smoking.  The  smoker  of  one 
of  the  standard  brands  of  cigarettes  tried  to  tide  hmi- 
self  over  with  one  of  the  so-called  depression  fags — 
but  he  didn't  stop  smoking.  And  so  it  has  In^eu  with 
the  cigar  smoker,  the  pipe  smoker,  the  chewer,  the  user 
of  snulT.  As  we  have  said,  the  net  decrease  in  the 
consumption  of  tobacco  has  been  comparable  only  with 
the  net  decrease  in  the  consum])tion  of  food. 

A  lot  of  hullabaloo  has  been  raised— and  quite 
properly,  too — over  the  action  of  The  Great  Atlantic 
and  Pacific  Tea  Company,  to  give  the  culprit  liis  full 
title,  in  establishing  a  cut-rate  cigarette  price  which 
it  would  be  suicidal  for  retail  tobacconists  to  match. 
That  is  a  business  situation  which  must  be  remedied, 
and  it  is  a  pleasure  to  report  that  steps  are  being  taken 
towards  that  end. 

Yet,  lamentable  as  it  is  in  its  effect  on  the  owner 
of  the  corner  cigar  store,  we  must  not  be  entirely  un- 
mindful of  the  fact  that  it  was  a  powerful  grocery 
chain,  dealing  in  life's  primal  necessities  which  chose 
this  method  of  attracting  buyers  to  its  stores  at  a  time 
when  those  buvers  were  confining  their  purchases  to 
the  bare  necessities.  This  is  tantamount  to  an  ex- 
pression of  belief  on  the  part  of  what  is  jwrhaps  the 
world's  largest  purveyor  of  foods  that  tobacco  takes 
its  place  as" one  of  life's  necessities  beside  bread  and 
butter,  coffee,  tea  and  milk. 

These  thoughts  prompt  another  thought  that  per- 
haps all  of  us  in  the  tobacco  business  have  l>een  so 
close  to  the  details  that  we  have  lost  sight  of  the  im- 
mensity and  tremendous  present  importance  of  the 
industry.    We  can't  see  the  woods  for  the  trees. 

And  thoughts  like  these  may  help  the  cigar  man, 
in  particular,  to  understand  the  just-published  report 
of  the  comprehensive  survey  of  the  United  States 
Tariff  Commission.  This  report,  issued  after  an  in- 
tensive investigation  covering  several  months,  is  en- 
titled, **the  Cigar  Industry  and  the  Tariff,"  and  opens 
with  these  words,  which  may  sound  strange  in  these 
davs  to  the  manufacturers,  distributors  and  retailers 

* 

of  cigars: 

'*A  study  of  available  statistics  of  production, 
consumption, 'imports,  prices  and  costs  indicates  that 
the  domestic  cigar  industry  as  a  whole  occupies  a 
strong  competitive  position.  With  an  annual  produc- 
tion of  about  five  billion  cigars,  the  United  States 
cigar  industry  is  among  the  largest  and  most  favor- 
ably situated  in  the  world." 

So  let's  close  up  our  crying  rooms,  gentlemen,  and 
do  something  to  justify  our  stewardship  of  this  won- 
derful industry. 

Let's  take  a  leaf  out  of  President  Roosevelt's  book. 

Any  one  of  the  leaves  will  do.  They  all  read  the 
same.    Action ! 


GEE,  IT'S  SWELL  TO  HAVE  FRIENDS! 

Life  has  been  no  bed  of  roses  for  any  of  us  during 
these  past  months,  and  particularly  during  these  past 
weeks  and  days. 

But  there  has  been  a  pleasant  side  to  the  picture 
in  the  splendid  spirit  of  co-operation  which  has  been 
evidenced  by  our  many  friends  in  their  offers  to  be  of 
assistance. 

This  paragraph  is  to  publicly  express  our  grate- 
ful thanks  to  Samuel  (Jreeiiwald,  IMiiladelphia  repre- 
sentative of  the  Tobacco  Leaf,  who  called  at  the 
Tobacco  Would  office  and  generously  otTered  his  serv- 
ices to  help  out  in  any  way  during  the  illness  of  the 
editor.  We  deeply  a])preciate  this  cordial  evidence  of 
his  friendshij)  and  goodwill. 


MIDDLETON  HAS  "LA  MAGNITA"  BRAND 

Believe  it  or  not,  business  was  so  thriving  the 
nioi-niug  Thk  Tobacco  Wohld  reporter  called  on  John 
Middleton,  1211  Walnut  Street,  that  he  found  it  difficult 
to  s(pieeze  in  a  word  with  the  boss  or  the  energetic 
elerks.  Here's  hoping  that's  a  i)erinanent  condition 
fnmi  now  on.  .John  did  pause  hmg  enough  to  report 
that  he  has  just  become  distributor  for  "La  Magnita" 
cigars,  maniifactured  by  A.  Siegel  &  Sons,  New  York 
City. 

CASH  POSITION  OF  WEBSTER  EISENLOHR 
INCREASED  IN  THE  PAST  YEAR 

AVebster  Eisenlohr,  Incorporated,  reports  for  1932 
an  operating  loss  of  $70,671,  exclusive  of  depreciation 
charges,  losses  of  sales  of  leaf  tobacco  and  incidentals, 
amounting  to  ^^259,334. 18.  Cash  was  increased  during 
the  year  from  $893,750.92  to  $1,934,365.37,  a  substan- 
tial strengthening  of  the  company's  financial  position. 

AVith  virtually  no  current  debts  and  net  liquid 
assets  in  excess  of  $3,800,000,  Webster  Eisenlohr,  In- 
corporated, is  prepared  to  render  unusual  service  to 
the  trade  and  the  public,  in  the  (luality  of  its  product 
and  the  scope  of  its  promotional  plans. 

**Girard"  and  **  Ken  way,"  the  two  cigars  which 
the  company  began  to  exploit  late  last  year,  are  getting 
a  good  reception  in  the  territories  where  they  are  dis- 
tributed. 


AND    NOW    "KUMSOF"    SOAP    FOR    MILADY'S 
HANDS  TO  REMOVE  CIGARETTE  STAINS 

It  had  to  come,  of  course,  and  it's  being  sold  in 
cigar  stores — a  soap  to  keep  milady's  hands  free  from 
nicotine  stains.  They  call  it  '*Kumsof,"  and  that's 
a  characteristically  cute  lumie  for  this  cream  hand 
soap,  made  bv  the Ditbro  Hesearch  Laboratories,  164 
Fifth  Avenue,  New  York  City.  "Kumsof"  comes  in 
tubes,  retailing  at  ten  cents  and  twenty-five  cents. 
Kach  tube  is  individually  boxed,  and  the  company  sup- 
plies a  handsome  counter  display  carton  of  a  dozen 
boxes. 


YORK  COUNTY  PRODUCTION  INCREASE  IS  27 
PER  CENT.  OVER  JANUARY,  1932 

After  a  steady  diet  of  liirures  showing  nothing  but 
decreases,  it  is  refreshing — and  gratifying — to  note 
that  cigar  jiroduetion  in  the  York  County,  Pa.,  district 
in  January  showed  a  gain  of  nearly  27  per  cent,  over 
the  same  month  last  year.  Production  of  39,044,895 
cigars  in  the  first  month  of  1933,  compared  with  30,- 
822,642  in  January,  1932,  a  gain  of  8,222,252,  or  26.7 
per  cent.  And  virtually  all  the  output  was  in  Class  A, 
the  big  exception  being  800,000  cigars  in  Class  C. 


March  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


13 


©  1933,  IIGGETT  & 
MYERS  TOBACCO  CO. 


DonH  you  get  pipe  hungry 
once  in  a  while? 


""T  DON'T  know  why  it  is,  but  somehow  or  other  thinking 
X  seems  easier  when  you  are  smoking  a  pipe.  I  can  fill 
up  my  pipe  with  Granger,  and  somehow  just  seem  to  see 
things  clearer  than  at  any  other  time. 

''Don't  know  what  it  is  about  Granger,  but  it  must 
be  made  for  pipes— real  pipe  tobacco. 

**Somehow,  there's  a  flavor  and  aroma  about  Granger 
I  never  found  in  any  other  tobacco.  When  I  pack  my  old 
pipe  tight  and  good  with  these  big  Granger  flakes,  it's 
^^.-^  about  the  coolest  smoke  I  ever  enjoyed." 


e^  u  uiade  mt  Jjj^es 


14 


53  rd 


vear 


THE  TOBACCO  WORLD 


March  15,  1933 


Trade  Notes 


John  WasTTior  &  Sons  report  a  satisfying  increase 
in  sah\^  of  tlie  tive  new  popnhir  sizes  of  their  own  con- 
trolled ''Wagner"  brand  of  quality  cigars. 

^lore  good  news.  Increased  demand  for  "El  Pro- 
ducto"  top  sizes  has  forced  the  G.  H.  P.  Cigar  Com- 
pany to  run  its  Trenton  phmt  at  full  time. 

The  Congress  Cigar  Company  declared  a  regular 
(piarterly  dividend  of  twenty-live  cents  a  share  on  the 
common* stock  of  the  company,  payahk'  March  30th  to 
stockholders  of  record  on  March  14th. 

AllH^rt  IT.  Gregg,  managing  director  of  Henry 
Clay  and  Bock  ic  Company,  is  enjoying  a  well-earned 
vacation  in  the  soutli,  after  his  indefatigable  work  in 
connection  witli  the  opening  of  the  new  ''Corona" 
factorv. 


"Just  Tobacco"  was  tlie  titk^  of  an  interesting 
address  delivered  to  tlie  Detroit  Kotary  Club  by 
William  M.  Mazer,  vice-president  of  the  Peninsular 
Cigar  Company  and  manager  of  the  Mazer-Cressman 
Cigar  Company. 

George  Stocking,  of  Arango  y  Arango,  manufac- 
turers of  ''Don  Sebastian"  cigars,  came  to  Philadel- 
phia from  Chicago  last  week  and.  reported  to  John 
Wagner  &  Sons,  distril)utors  of  "Don  Sebastian,"  that 
this  well-known  brand  is  continuing  to  get  a  liealthy 
share  of  the  business. 


ROSEDOR  BRANDS  NOW  IN  WILKES  BARRE 

Manufacture  of  the  numerous  cigarette  brands  of 
the  Kosedor  Cigarette  Company,  of  Brooklyn,  have 
been  begun  at  Wilkes-Barn»,  Pa.,  with  the  comi)letion 
of  consolidation  of  that  company  with  the  Penn  To- 
bacco Companv.  In  the  Kosedor  roster  are  "l^right 
Star,"  "Salome,"  "Salambo,"  "  Hosita,"  "DuBarry," 
**Lonirfellow,"  "Bristol,"  '^Metliorets,"  "Gold  and 
White,"  and  "Koval  Club." 


X-RAY  PRODUCES  NEW  TOBACCO  PLANTS 

ESULTS  of  a  live-year  study  of  the  ellects  of 
X-rays  on  tobacco  jilants  have  been  reported 
l)v  T.  H.  Goodspeed,  i)rofessor  of  botany  at 
the  University  of  California.  The  experiments, 
he  said,  have  shown  the  possibility  of  producing'  a 
series  of  new  species  of  both  scientilic  and  commercial 

interest. 

Exposure  of  the  male  cells  of  the  tobacco  plant 
to  X-rays  for  varying  lengths  of  times,  Dr.  Goodspeed 
states,  produces  wide  variations  in  the  product  of  the 
seed  causing,  in  some  instances  the  growth  of  giant 
plants  with  larger  and  more  numerous  leaves.  In 
others,  the  result  is  pygmy  plants  with  flowers  of  un- 
usual hue. 

*'We  have  touched  less  than  a  tenth  of  a  per  cent, 
of  the  possibilities  in  tobacco  plant  mutation  produced 
by  X-radiation,"  Professor  Goodspeed  said,  "but  we 
have  opened  up  a  great  field  of  possibilities." 

Attention  now  is  being  turned  to  the  elTect  of  other 
kinds  of  X-radiation  upon  relatives  of  the  tobacco 
plant  and  upon  cotton  and  wheat. 


NORTH  CAROLINA  FIRST  IN  TOBACCO  TAXES 

ESPITE  dwindling  taxes  from  tobacco  pro_d- 
ucts,  North  Carolina  again  led  the  nation  in 
])roduction  of  cigarettes  and  manufactured  to- 
bacco in  1932,  while  Pennsylvania  retained  its 
lead  in  the  manufacture  of  cigars  and  Kentucky  forged 
toward  the  front  in  the  cigarette  tax,  reporting  an  in- 
crease of  $21,000,000  over  1931. 

Reports  of  the  Internal  Revenue  Bureau  last  week 
showed  that  in  the  last  year  North  (^arolina  paid  tax 
of  $171,864,395  on  cigarettes  and  $21,505,024  on  manu- 
factured tobactM).  Pennsylvania  paid  tax  of  $3,693,773 
on  cigars.  The  tax  paid  by  North  Carolina  on  cigar- 
ettes compared  with  $215,841,193  in  1931  and  with 
$23,459,435  on  manufactured  tobacco,  Pennsylvania 
paid  tax  of  $4,952,849  on  cigars  during  the  previous 

vear. 

The  total  collected  from  the  cigar  lax  in  1932  was 
$12,562,288;  on  cigarettes,  $310,573,823,  and  on  manu- 
factured tobacco  $62,737,419.  The  cigar  tax  was  off 
a])proximatelv  $4,000,000;  the  cigarette  tax  was  down 
about  $30,0(X),000  and  the  tol)acco  tax  decreased  ap- 
proximately $3,500,000. 

Virginia  ranked  second  in  the  cigarette  tax  with 
$83,073,211  and  Kentuckv  third  with  $32,998,288,  as 
compared  with  $11,466,41 1  in  1931.  (California  reported 
ciuarette  tax  of  $8,243,032,  a  drop  of  nearly  $3,000,000, 
while  New  Jersey  reported  $11,074,447,  a  drop  of  more 
than  $3,000,000.  *  New  Jersey  was  second  in  cigar  tax 
with  $1,914,133. 

Total  tobacco  taxes  for  1932  amounted  to  $387,- 
271,269,  a  decrease  of  approximately  $37,000,000  for  the 

vear. 

A  decrease  of  nearly  10,000,000,000  in  the  number 
of  cigarettes  taken  out'of  bond  in  the  United  States 
in  1932  as  compared  to  1931  was  shown  in  a  state- 
ment bv  the  Internal  Keveiiue  Bureau. 

The  bureau  said  that  in  1932  stamp  taxes  were 
paid  on  103,585,888,866  cigarettes,  as  compared  with 
113,449,048,657  cigarettes  tax  paid   in  the  preceding 

v©ar 

The  report  showed  that  all  tobacco  products  were 
off  during  the  1932  year,  with  tax  being  paid  on  4,442,- 
891,05:>  cigars  as  compared  with  5,318,892,528  in  1931. 

The  snuff  tax  showed  a  levy  on  only  36,412,004 
pounds  as  compared  with  39,543,096  pounds  the  pre- 
vious vear.  Tax  was  paid  on  312,273,049  pounds  of 
tobacco  as  compared  with  327,9!>5,697  pounds  in  1931. 

Plaving  cards  also  showed  a  slump,  with  tax  being 
paid  on' 42,404,40!)  packs  as  compared  with  48,683,657 
in  the  previous  vear.  The  rei)ort  showed  that  in  May, 
June  and  July  the  tax  was  ]mu\  on  the  smallest  num- 
ber of  packs  (if  cards  of  the  twelve  months. 


NEW  PRICES  DID  BOOST  FAG  SALES 

Todav  it's  cigarette  smoke  that  blows  n-al  eiicour- 
nuvment  to  thcmsands.  The  recent  cut  in  ]n-ice  of  '*P>ig 
Foin"  cigarettes  came  as  welcome  news  to  countless 
millions.  Due  to  geueial  economic  conditions,  mtiny 
had  lieeii  forced  to  "cut  dowif  their  smoking.  Now 
they  are  once  m<ue  abh*  t(>  gratify  their  taste. 

'  Inevitably,  upou  the  heels  of  the  new  price  for 
standard  cigarettes,  folio we<I  an  increased  demand  for 
them,  which  stimulat<Ml  activity  all  along  the  line,  in 
the  ciuMiette  and  allied  industries,  lukuown  workers, 
who  contribute  their  share  to  the  many  and  varied 
steps  in  the  making  and  distribution  of  the  modern 
ciirarette,  are  lin<ling  more  and  longer  employment — 
are  busier  than  formerly  because  of  the  new  price. 


March  15,  1933 


THE  TOBACCO  WORLD 


53rd  year 


15 


BW 

gives  the  dealer/ 
a  fair  break/ 


IN  these  days  of  price  wars  and  lean  profits  it  is 
well  to  remember  two  things  which  Brown  & 
Williamson  does  for  all  its  dealers: 

!•  AH  B  &  W  products  are  priced  fairly  and  Brown  & 
Williamson  does  nothing  to  encourage  dealers  in  cutting 
prices  on  B  &  W  products  to  their  customers. 

2«  B  &  W  dealers  enjoy  a  better- than- average  %  of  profit 
from  the  full  line  of  tobacco  products  which  fill  every 
smoking  need. 

Some  of  the  leaders  in  the  B  &  W  line  are  shown 
below.  Your  jobber  will  supply  you. 

BROWN  &  WILLIAKISON  TOBACCO  CORP.,  LOUISVILLE,  KENTUCKY 


16 


53rd  year 


THE  TOBACCO  WORLD 


March  15,  1933 


News  from  Congress 

(Continued  from  page  8) 


cerns,  521  in  public  utility  organizations,  301  in  other 
banks,  and  287  in  insurance  companies. 

Adding  to  these  another  sixteen,  he  said,  the 
twenty-four  banks  are  found  to  hoki  a  total  of  6250 
directorships  in  various  corporations. 

The  Chase  National  Bank  alone,  the  Senator  as- 
serted, has  236  directorships  in  manufacturing  cor- 
porations, the  list  of  which  comprises  every  important 
productive  industry  in  the  country;  262  in  miscel- 
laneous corporations,  133  in  transportation  companies, 
seventy-three  in  public  utilities,  sixty-nine  in  other 
banks  and  eighty-two  in  insurance  companies. 

''It  demonstrates  very  clearly,  in  my  judgment, 
that  the  control  of  all  the  business  of  the  United  States 
is  drifting  rapidly  toward  corporations,"  he  told  the 
Senate.  "Especi'ally  when  we  consider  the  develop- 
ment and  the  advance  that  has  been  made  in  this  con- 
trol, it  demonstrates,  it  seems  to  me,  that  all  of  us  soon 
will  be  hired  men,  working  for  some  corporation. 

"We  are  gradually  reaching  a  time,  if  ^ve  have 
not  already  reached  that  period,  when  the  business  of 
the  countn*  is  controlled  by  men  who  can  be  named 
on  the  fing'ers  of  one  hand,  because  those  men  control 
the  money  of  the  nation,  and  that  control  is  growing 

at  a  rapid  rate.'* 

Introduction  in  the  House  of  Representatives  on 
the  first  dav  of  the  special  session  of  the  new  Congress 
of  more  than  3000  bills  indicates  that  efforts  will  be 
made  to  enact  much  legislation,  covering  many  sub- 
jects, unless  the  session  is  confined  to  consideration  of 
vital  problems  at  tke  demand  of  the  President  and 
House  leaders. 

The  great  bulk  of  the  bills  were  private  measures, 
most  of  them  dealing  with  pensions,  but  several  hun- 
dred pertaining  to  public  matters  were  introduced, 
many  of  them  on  subjects  of  importance  to  the  business 
communitv. 

Included  in  the  measures  of  the  latter  type  was  a 
bill  bv  Congressman  Fulmer,  of  South  Carolina,  pro- 
viding for  the  establishment  and  maintenance  of  a 
tobacco  expei-iment  iind  demonstration  station  in 
Sumter  County,  South  Carolina,  and  bills  prohibiting 
the  sending  of  unsolicited  merchandise  through  the 
mails,  repealing  the  tax  on  bank  checks  and  restoring 
the  two-cent  rate  of  postage  on  first-class  mail. 

None  of  these  measures  will  be  given  any  consid- 
eration until  the  major  matters  of  the  session  have 
been  disposed  of. 

The  Federal  Trade  Commission  on  March  11th 
announced  the  dismissal  of  a  complaint  charging  the 
American  Cigar  Company,  New  York,  with  alleged 
violation  of  the  Federal  Trade  Commission  Act. 

Representative  Celler,  of  New  York,  on  March  10th 
reintroduced  in  Congress  the  resolution  submitted 
shortlv  before  the  end  of  the  last  session,  authorizing 
the  Federal  Trade  Commission  to  investigate  the  prac- 
tices of  the  American  Tobacco,  P.  Lorillard,  R.  J. 
Re^^lolds  and  Liggett  and  Myers  companies  and  the 
Atlantic  and  Pacific  Tea  Company  with  respect  to  re- 
cent reductions  in  the  price  of  cigarettes. 

Under  the  terms  of  a  bill  introduced  by  Repre- 
sentative Kerr,  of  North  Carolina,  the  export  of  to- 
bacco seed  and  plants,  except  for  experimental  pur- 
poses only,  would  be  prohibited. 


CAMPAIGN  ON  "VAN  DYKE"  CIGAR  IS  MODEL 
OF  TIMING  AND  RESTRAINT 

RAISE  from  Sir  Hubert"  is  embodied  in  a  fea- 
ture article  in  the  March  i)th  issue  of  Printer's 
Ink,  commending  the  General  Cigar  Com- 
pany's newsjjaper  advertising  campaign  on 
the  new  "Van  Dyke  1932"  as  something  more  than  just 
another  five-cent  cigar. 

*'ComiK?tition  in  this  field  is  intense,"  writes  An- 
drew M.  Howe,  author  of  the  article.  "At  the  present 
time  about  86  per  cent,  of  all  the  cigars  sold  in  this 
country  are  retailing  at  five  cents  each  or  less.  Just 
another  five-cent  cigar  could  not  be  expected  to  make 
much  headway.  AVhile  the  ])rinci])al  emi)hasis  in  recent 
cigar  advertising  has  been  ])laced  u])()n  price,  practi- 
callv  all  of  the  old  standbv  claims  have  been  used  and 
reused  in  a  great  many  ways. 

"Cigar  smokers  have  liecome  accustomed  to  read- 
ing and  hearing  extravagant  claims  of  freshness,  llavor, 
mildness.  It  was  obvious  that  something  a  little  differ- 
ent in  the  way  of  an  ai)|>eal  would  have  to  l)e  used  if 
the  new  'Van  Dyke'  was  to  make  any  headway.  But 
first  came  the  matter  of  distribution. 

"  'It's  a  mistake,'  says  William  Best,  vice-presi- 
dent of  General  Cigar,  'in  most  instances  to  try  to 
force  distribution  with  advertising.  We  believe  that  a 
product  should  be  available  through  a  reasonable  num- 
l)er  of  retail  outlets  In't'ore  any  national  advertising  is 
used.  If  we  advertise  a  cigar  and  the  man  who  reads 
that  advertisement  is  unable  to  get  it  at  his  corner  cigar 
store  we  have  wasted  some  money.  If  the  product  is 
worth  selling,  if  it  is  ever  to  win  a  permanent  ])lace  for 
itself,  it  should  l>e  possible  to  get  distribution  first.  If 
it  won't  sell  without  advertising,  it  won't  sell  at  all. 
Advertising,  in  our  estimation,  can  only  push  the  sales 
of  a  good  product  on  to  new  ]>eaks.'  " 

Following  this  ])rinciple,  the  (Jeneral  Cigar  Com- 
pany has  established  the  distribution  and  then  followed 
with  the  advertising.  In  Chicago,  for  exami)le,  a  crew 
of  nineteen  salesmen  worked  tlie  territory  from  Jan- 
uary 3d  to  February  18th  and  ])laced  the  "Van  Dyke" 
in  11,060  places.  This  does  not  include  in<livi(lual  stores 
in  such  chains  as  United,  which  undoubtedly  would 
bring  the  total  to  more  than  ir),()()()  outlets. 

The  cojiy  makes  no  claims.  It  ])uts  the  question 
directlv  up  to  the  customer.  It  is  asking  each  one  to 
sav  for  himself  what  there  is  about  the  "Van  Dyke" 
which  ajipeals  to  him.  The  advertisement  thus  contains 
a  subtle  compliment,  otTering  a  challenge  to  smokers  to 
judge  the  merits  of  the  cigar.  And  it  means  a  sale  of 
at  least  one  cigar. 

"Cast  your  ballot  for  your  favorite  feature,"  reads 
the  copy.  "To  show  our  "gratitude  we  will  send  every 
voter  a  modest  token  of  ap])reciation." 

Ballots  have  been  coming  in  at  the  rate  of  several 
Inmdred  a  day  since  the  advertising  started.  The  peak 
day  for  returiis  was  on  Thursday  following  the  appear- 
ance of  the  first  advertisement  on  Sunday,  when  a  total 
of  25tH)  ballots  was  received. 

The  "token  of  ajipreciation"  is  a  box  containing 
three  of  the  cigars. 

"This  campaign,"  concludes  Prinfrr*s  Ink,  "is 
notable  for  its  timing  and  restraint.  First  of  all,  the 
company  made  certain  that  its  distribution  was  as 
nearly  ICM)  per  cent,  as  possible  before  breaking  the 
advertising.  Secondly,  it  refraiined  from  making  sen- 
sational claims  of  (piaiity  or  featuring  the  low  price, 
thus  lifting  the  cigar  and  its  advertising  out  of  the  rut 
of  competitive  advertising." 


March  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


17 


COMMON  SENSE 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


Phi  I  a.,  Pa. 
Hanover,  Pa. 
Cincinnati,  Ohio 


Vnrk    Pa 

AUTOKRAFT  BOX  CORPORATION       ^hyc.^;  ,;; 

LIMA     Ohio  Detroit,  Mich. 

A  NalioixWiAe  ScrVicc  Wheeling,  W.  Va, 


REYNOLDS  TOBACCO  CO.  DISCLAIMS  MAKING 
ANY  AGREEMENTS  WITH  CHAIN  STORES 

That  the  R.  J.  Kevnolds  Tobacco  Company  did 
not  initiate  either  of  the  recent  rodnctions  in  ci^^arette 
prices,  and  has  not  entered  into  any  a^Mwnient  where- 
by chain  stores  are  allowed  special  discounts  or  re- 
bates on  **Camels,"  were  two  averments  in  a  tormal 
statement  issued  by  S.  Clay  Williams,  president  ot 
the  company.    The  statement  follows: 

*'To  reports  that  some  wholesalers  and  retailers 
of  tobacco  products  are  interested  in  k'arnin^  whether 
we  made  or  were  party  to  any  a^neement  under  which 
immediately  after  ci^'arette  prices  were  reduced  a  cer- 
tain cliain  "store  olTered  a  popular  brand  alTected  by 
the  cut  at  ten  cents  a  package,  we  are  advising  such 
of  our  cust(miers  as  imiuire  that  we  did  not  initiate 
either  of  the  recent  changes  in  cigarette  prices  but 
followed  to  meet  competition  and  that  we  had  nothing 
whatever  to  do  with  the  retail  price  established  by  the 
chain  grocery  store;  nor  does  this  company  sell  its 
goods  to  that  chain  at  any  lower  price  than  to  other 
customers,  nor  does  it  in  any  way  make  that  chain  any 
other  allowances,  rebates  or  concessions  of  any  char- 
acter whatever,  either  directly  or  indirectly.    It  is  our 
desire  at  all  times  that  our  customers  enjoy  a  proper 
profit  in  the  handling  of  the  product  of  this  compiny 
as  indicated   by   our  long  established  merchandising 
policies  to  which  we  continue  to  adhere  taithtully. 

QUID  PRO  EWE 

A  bulletin  recently  issued  by  the  Dominicm  and 
Provincial  Di'partments  of  Agriculture  of  the  Domin- 
ion of  Canada  recommends  the  feeding  ot  tobacco  to 
sheep  as  a  means  of  reducing  the  numln'r  ot  stomacli 
and  intestinal  i)arasites  that  cause  damage  to  the  flocks. 

Baa!  baa!  black  strap. 


TOBACCO  TRADE  ORGANIZATIONS 


TOBACXO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 


<^^ 


JESSE  A.   BLOCH,  Wheelin«,  W.  V« 

aiARLES  J.   EISENLOHR,   PhiUdelphi*.   P».   . 
JULIUS  LICHTENSTElN.  New  York,  N.  Y.  ... 

WILLIAM  BEST,  New   York,  N.  Y 

MAI.  GEORGE  W.  HILL,  New  York,  N.  Y 

GEORGE  H.  HUMMELL,  New  York,  N.  Y 

H.  H.  SHELTON,  Washington,  D.  C 

WILLIAM  T.   REED.  Richmond,  V» 

HARVEY  L.  HIRST,  Philadelphia,  Pa 

ASA  LEMLEIN.  New  York.  N.  Y 

CHARLES  DUSHKIND,  New  York,  N.  Y 

Headquarters,  341  Madison  Ave., 


, Preaident 

Ex-Pretident 

Vice-PreaidenI 

..Chairman  Executire  Committet 

' Vice-Preaident 

Vice-Preaident 

Vice-Preaident 

..Vice-Preaident 

Vice  Preaident 

Treaaurer 

.Counael  and  Managing  Director 

New  York  City 


ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

Preaident 

Vice-Preaident 

Treaturer 

Secretary 


W.  D.  SPALDING,  Cincinnati,  Ohio  

CHAS.  B.  WITTROCK.  Cincinnati,  Ohio  .. 

GEO.  S.  ENGEL.  Corington,  Ky ••;•• 

VVM.  S.  GOLDENBURG,  Cincinnati,  Ohio 


ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 


JOHN  H.  DUYS.  New  York  City   . 
MILTON  RANCK.  Lancaster,  Pa. 
D.  EMIL  KLEIN,  New  York  City 
LEE  SAMUELS.  New  York  City   . 


Preaident 

...First  Vice-President 
Second  Vice-Preaident 
SecreUry-Treaaurer 


NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 


JACK  A.  MARTIN.  Newark.  N.  J. 

ALBERT  FREEMAN.  New  York.  N.  Y 

IRVEN  M.  MOSS.  Trenton,  N.  J. :■■■■'•,■ 

ABE  BROWN.  180  Grumman  Ave.,  Newark,  N.  J 


Preaident 

First  Vice-President 

...Second  Vice-President 
Secretary-Treasurer 


NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 


ASA    LEMLEIN 

SAMUEL  WASSERMAN 


President 

.Vice-Preaident 


THE  NATIONAL  ASSOCIATION  OF  TOBACCO 

DISTRIBUTORS 


C  A.  lUST,  St.  Louis,  Mo 

E.  ASBURY  DAVIS,  Baltimore,  Md 

E.  W.  HARRIS,   Indianapolis,   Ind.    

JONATHAN  VIPOND.   Scranton,  Pa.   •■-. 

GEO.   B.   SCRAMBLING,  Clereland.  Oh.o   /,•.;••« 

MAX  JACOBOWITZ,  M  Montgomery  St.,  Jersey  City,  N. 


President 

Vice-President 

Vice-President 

Vice-President 

, Treasurer 

Secretary 


s_^ 


18 


53rd  year 


Say  You  Saw  It  in  The  Tobacco  World 


March  15,  1933 


Tobacco  Merchants'  Association 


Registration  Bureau, 


341  Madison  Ave. 
NEW  YORK  CITY 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration,         (see  Note  A), 

Search,  (see  Note  B), 

Transfer, 

Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Jan- 


Note  A-An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B-If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  ««  ^"c 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31).  an  additional  charge  of  Two  Dollars 
($200)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 

REGISTRATIONS 
DEPRESSION     SMOKERS:— 46,163.     lor    cigars.     February    2, 

1933.    E.  B.  Strickler,  Vork,  Pa. 
FACTORY  LEFT  OVERS: — 46,166.    tor  cigars  and  tobacco. 

uary  7,  1933.    E.  Snyder  &  Son,  Hanipstead,  Md. 

TRANSFERS 

LA  FLOR  DE  F.  BOLANO  Y  CA.:— 21.696  (Tobacco  World)  For 
cigars,  cigarettes  and  tobacco.  Registered  February  20,  1911,  by 
F  Bolano  &  Co.,  Chicago,  111.  Through  mesne  transfers  acquired 
by  C  G.  Wilson,  Inc.,  New  York,  N.  Y.,  and  transferred  to  Karl 
6.  Xesslinger,  New  York,  X.  Y.,  I-ebruary  (),  1933.  „      .  ,        . 

DOLORES:— 21,937  (U.  S.  Patent  Office),  tor  cigars.  Registered 
August  3.  1920,  bv  C.  B.  Henschel  Mfg.  Co.,  Milwaukee,  Wis. 
Transferred  to  Consolidated  Litho.  Corp.,  Brooklyn,  N .  \ .,  and  re- 
transferred  to  Bayuk  Cigars  Inc.,  Philadelphia,  Pa.,  December  21, 
1939 

LA  FLOR  DE  FRANCISCO  BOLANO  Y  CA.:— 21,695  (Tobacco 
World).  For  cigars,  cigarettes,  cheroots  and  tobacco.  Registered 
February  20.  1911,  bv  F.  Bolano  &  Co.,  Chicago,  111.  Through 
mesne  tfansfers  acquired  by  C.  G.  Wilson,  Inc.,  New  ;^^ork,  N.  Y.. 
and  transferred  to  Karl  O.  Nesslinger.  New  York,  ^i.  Y.,  tcbruary 

6.   1933.  .  r.        •  J     T  -?! 

A-GAIN:— 42,992  (T.  M.  A.).  For  cigars.  Registered  January  24, 
1933,  by  William  S.  Swift,  HcUam.  Pa.  Transferred  to  C.  B.  Myers 
&  Co.,  Red  Lion,  Pa.,  February  15,  1933. 


"YOU  CAN  BUY  'EM  HERE,  BUT  YOU  CAN'T 
SMOKE  'EM  HERE,"  SAYS  ASCO 

'**Gems,"  a  private  brand  of  cigarettes  retailing 
twenty  for  nine  cents  and  eighty-nine  cents  a  carton, 
are  made  exclusively  for  tlie  American  Stores  Com- 
pany, of  Philadelphia,  bv  Stephano  Brothers,  of  the 
same  citv.  The  American  Stores  concern  operates 
nearly  3000  grocerv  stores,  about  half  of  which  are 
in  Philadelphia  and  the  rest  in  Eastern  Pennsylvania, 
Southern  New  Jersey,  Maryland  and  Delaware. 
Stephano  Brothers  are  the  manufacturers  of  the  well- 
known  *'Rameses"  brand  and  the  more  recent  success, 

* 'Marvels." 

'  In  its  territory,  the  *' American"  organization  is 
A.  &  P.'s  principal'competitor  and  has  gone  into  cigar- 
ette selling  on  the  ''Big  Four"  brands  almost  as  ex- 
tensively as  A.  &  P.,  putting  the  ten-cent  price  into 
effect  simultaneously  with  the  latter.  ,,  ^      , 

Yet  in  the  halls  and  offices  of  ''American'  head- 
quarters in  Philadelphia  are  numerous  signs  warning 
all  and  sundry  that  smoking  is  positively  prohibited 
in  the  building,  in  the  offices  and  in  the  company  s 
stores 

In  other  words,  "you  can  buy  'em  here,  but  you 

can't  smoke  'em  here." 


WILLIAM  D.  GALBRAITH  DEAD 

William  D.  Galbraith,  for  sixteen  years  with  the 
Opperman  Cigar  Company,  Morrisville,  Pa.,  and  also 
a  former  employee  of  the  W.  II.  Straus  &  Company 
tobacco  firm,  died  ISIarch  2d.  He  was  seventy  years 
old,  and  is  survived  by  his  widow,  a  daughter  and  five 
sons. 


^LLIIOiRmm^^^ 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payabls 
strictly  in  advance. 


ir5iMr?t(ir«vtr?»i^»(iw(i 


imai 


^.^;Rf^f?7^{l?7^fgW^ffi7^^^^ 


POSITION  WANTED 


CIGAR   FACTORY   SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience    With    One    of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE— No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.     Will  divide.     Metals  Coating 
Company  of  America.  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


OLD    MANUFACTURING    FIRM    OF    HAVANA    QUALITY 
CIGARS  will  serve  orders  in  any  quantity  to  discounting  dealers, 
at  profitable  prices.    Satisfaction  guaranteed.    Address  for  particulars 
"Fair  Dealing",  Box  1168,  Tampa,  Fla. 


OUR  HIGH-GRADE  NON-EVAPORATINO 

CIGAR  FLAVORS  ^  ^.     u     ^ 

Make  tobacco  meUow  and  smooth  In  charactar 
and  Impart  a  most  palatable  flavor 

FUVORS    FOR    SMOHNG    tad    CHEWING   TOBACCO 

Write  lor  List  of  Flavors  lor  Special  Brands 
B«TlJN/A10MlTliE«.  BOX  FLAVOM.  PASTE  SWEETENEM 

FRIES  A  BRO..  02  Reade  Street,  Nei¥  York    | 


"PLEASE"  BECOMES  INTERNATIONAL  WORD 

Touri.sts,  trade  and  the  World  War  have  made 
'*i)lease''  an  international  word.  In  Pans,  Berlin, 
Venice,  Vienna,  on  the  Riviera,  or  in  almost  any  other 
of  the  world ^s  famons  gathering  places,  ''please  will 
usuallv  get  immediate  attention. 

It  is  interesting  to  note  that  a  leading  cigarette 
manufactnrer  is  calling  attention  to  this  fact  in  the 
(urrent  advertising  which  is  appearing  in  newspapers 
thronghout  the  conntry.  The  advertising,  illustrated 
bv  scenes  from  various  famous  gathering  places,  points 
oiit  that  ''in  everv  corner  of  the  world,  both  here  and 
overseas,  wherev'er  you  find  joy  in  life,  'tis  always 
'Luckies,  please,'  "  and  explains  how  tine  tobaccos  and 
toasting  impart  character  and  mildness  to  these  cig- 

irett  es. 

Since  tobacco  is  a  native  American  product,  it  is 
fitting  that  American  cigarettes,  representing  the  latest 
and  perhaps  the  great  development  in  tobacco  manu- 
facture should  be  known  the  world  over  for  their  qual- 
itv  and  that  ])eople  everywhere  should  reach  for  hem. 
Following  the  discovery  of  America,  the  use  ot  tobacco 
'A<  a  solace  and  a  comfort  spread  rapidly  over  the  world. 
Tobacco  is  one  of  the  American  products  almost  univer- 
sallv  used,  so  that  today  leaf  tobacco  and  its  produds 
constitute  an  important  item  in  the  foreign  trade  of  the 
United  States. 


APRIL  1,  1933 

B^^llllllll 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


Phi  la..  Pa. 
Hanover,   Pa. 
Cincinnati,  Ohio 


York,  Pa. 

AUTOKRAFT  BOX  CORPORATION        Chicago,  in. 

Lima     Ohio  Detroit,  Mich. 

A    1.T    *•  \\r  ^  ^   '^^n^^/IrT-  Wheeling,  W.  Va. 

A  NatioixWide  Service  & 


^^^HeToN  the  1ST  AND  15TH  OF  EACH   MONTH  AT  236  CHESTNUT  ST..  PH.LA..  PA 


^^^^„,.  .,,  ,1,  ,f|^.  .f|..  n,u^.^^.u.u..mu..^^^ 


After  all 
nothing  satisfies  like 
a  good  cigar 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box-and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


WHEN  BUYING  CIGARS 

Remember  that  Regjrdlew  of 

THE  BEST  CIGARS 

tWLM.   PACMS    IN 

WOODEN   BOXES 


Volume  53 


THE  TOBACCO  WORLD 


Number  7 


Established  1881 

TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 

PubUshed  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street,  Philadelphia.  Pa. 

Entered  as  second-class  maU  matter,  December  22. 1909.  at  the  Post  Office.  PhUadelphia.  Pa.,  under  the  Act  of  March  3.  1879. 


$2.00  a  Year 


PHILADELPHIA,  APRIL  1,  1933 


Foreign  $3.50 


T  gives  us  very  great  pleasure  to  report  that 
the  responsible  editor  of  The  Tobacco  World 
is  now  happilv  convalescent  from  the  serious 
illness  that  snatched  him  away  from  the  edi- 
torial helm  and  catapulted  into  his  sanctum  the  pinch- 
hitters  who  took  such  liberties  with  the  March  l;3lh 
issue  He  will,  in  all  likelihood,  be  back  on  the  job 
for  tiie  next  issue,  which  ought  to  be  just  as  we  come 
news  to  the  readers  of  this  publication  as  it  is  to  his 
grateful  family  and  friends. 

Meanwhile  the  smart-aleck  pinch-hittmg  editor^ 
have  taken  upon  themselves  the  pleasant  chore  ot  un- 
burdening themselves  again  in  this  number  Ihey  hope 
you  will  get  as  much  out  of  reading  it  as  they  are  get- 
tine  out  of  producing  it.  n      •   • 

As  we  suspected,  there  was  a  difference  of  opinion 
about  our  previous  effort.  This  doesn't  greatly  dis- 
concert us,  because  we  believe  there  is  much  substance 
in  the  *'0h,  well,  you  can't  please  everybody  alibi  ot 
Jack  Bennv,  who  is  now  on  the  air  for,  let  s  see,  well, 
anyway,  we  hear  him  every  week  on  the  radio  and  he  s 
advertising  something,  maybe  it's  some  cigar  or  cigar- 
ette The  same  difference  in  taste  was  immor  ahzed 
many  years  earlier  in  the  old  nursery  rhyme,  -1  ease 
porridge  hot  "-you  remember,  some  like  it  hot  some 
ike  it  cold,  some  like  it  in  the  pot  nine  days  old 

But  the  real  gratifying  fact  that  emerges  from  a 

consideration  of  all  the  ««'«'^^^"/r''^\liniv''t\it  the 
phoned  and  spoken  in  person-is  the  certai  t  v  that  the 
retailers  and  jobbers  who  subscribe  to  iirh  Iobacc* 
Wohl2  read  it  from  cover  to  cover.  It  is  with  a  ne^ 
sense  of  tiie  responsibility  entailed  by  this  close  alle- 
giance of  our  readers  that  we  have  prepared  this  pres- 
ent issue  for  their  enlightenment  and  entertainment. 

CJ5     EJ3     Ct3 

OMK  of  our  friends  have  in  the  months  gone  by 

insisted  that  what  the  country  has  neexled  is 

spiritual  leadership.     Wo  have  not  ridiculed 

the  idea,  but  we  have  not  taken  it  as  seriously 

as  our  friends  have  intended  that  ^vo  f  Jiould 

We  now  concede  the  point.  Ihe  spiiit  in  tne 
March  15th  issue  was  entirely  due  to  an  outburst  ot 
friondshiD  which  we  had  never  counted  upon.  The 
ielp  St^eam^^^^^  us  was  something  that  money  could 
not  buy.    And  it  had  a  spiritual  background. 


ID  the  pinch-hitting  editors  go  wrong!    We'll 
say  thev  did.     While  looking  straight  at  the 
article  in  Printer's  Ink  about  the  *'Van  Dyck" 
cigar,  we  went  haywire  and  wrote  the  brand 
name  phonetically  (did  we!)  -Van  Dyke."    We  extend 
our  apologies  to  the  General  Cigar  Company.    Given 
time,  we  hope  to  live  it  down.    We  assure  the  manu- 
facturer that  both  the  person  who  wrote  the  head  tor 
the  article  and  the  pinch  hitter  who  developed  the  story 
will  long  remember  the  spelling  of  the  General  Cigar 
Company's  brand,  ''Van  Dyck."     (Aside  to  Messrs. 
Best  and  Rubin,  of  the  General  Cigar  Company,  and 
Mr.    Singer,    of   the    Federal    Advertising   Agency- 
thanks  for  your  indulgence.) 

Cj3    Ct3    CjJ 

10:^IETII1XG  should  lie  done  about  the  present 
cost  of  first  class  postage.  To  the  man  who 
writes  onlv  a  few  letters  a  week  it  is  of  sniall 
concern  and  he  probably  feels  that  in  pa^^ng 
three  cents  for  a  stamp  instead  of  two  cents  that  he 
has  performed  a  patriotic  duty. 

But  business  must  go  on.  The  mail  must  go 
tlirough.  Business  houses  with  important  messages  to 
customers  want  their  correspondence  dehv-^ered 
r.romptlv.  But  when  hundreds  and  thousands  ot  let- 
tors  mav  be  involved  the  increased  tariff  ot  oO  per  cent. 
iH'comes  an  important  item  in  office  overhead. 

There  is  a  stas^nation  in  first  class  mail  and  it  is 
our  conviction  that  this  most  important  contribution 
to  the  normal  conduct  of  business  has  had  the  brakes 
put  on  entirely  because  of  the  raise  in  first  class  post- 
age rates.  -i  i     i? 

Numerous   organizations   are  responsible  tor   an 

attempt  to  have  the  two-cent  postage  rate  restored 
Anv  Appeals  to  our  readers,  having  tor  their  direc 
obiect  the  restoration  of  the  two-cent  stamp  tor  first 
class  mail,  should  receive  their  whole-hearted  support. 
^^In  view  of  the  present  deflation  in  almost  every- 
thinir  it  is  hard  to  understand  how  Congress  can  mam- 
t'lin  the  viewpoint  that  business  correspondence  can 
be  carried  on  profitably  with  a  50  per  cent,  increase  in 
the  cost  of  first  class  mail.    There  is  evidence  m  almost 
overv  business  office  that  this  postage  tax  has  cut  deh- 
nitelV  into  the  usual  flow  of  both  incoming  and  outgoing 
correspondence. 


53rd  year 


THE  TOBACCO  WORLD 


April  1,  1933 


MOVEMENT  is  afoot  in  Philadelphia  to  pro- 
mote The  Retail  Ci^ar  Stores  Association  of 
Philadolphia,  composed  of  retailers  who  deal 
in  tobacco  products  as  their  principal  sonrce 
of  livelihood,  and  not  as  a  sideline  or  adjunct  to  some 
other  business.  The  Tobacco  World  is,  as  always,  m 
favor  of  any  well-directed,  honest  etYort  to  further  the 
best  interests  of  the  trade  and  passes  alonj?  to  the 
sponsors  of  the  new  organization  the  friendly  word 
that  they  can  be  successful  in  safeguardini?  the  inter- 
ests of  the  tobacconist  only  by  adhering  to  that  single 
purpose,  and  not  allowing  themselves  to  be  diverted 
to  cross-purposes,  as  have  similar  movements  in  the 
past. 


C?3     Cj3    C33 

X  the  principle  that  it  is  well  to  get  the  facts, 
or  the  facts  will  get  you,  we  are  compelled  to 
relay  to  you  the  information  that  cigar  with- 
drawals continue  to  decline,  the  United  States 
figures  for  February  showing  a  decrease  of  17.34  per 
cent,  over  the  same*  month  of  last  year.  But,  on  the 
equallv  well-tried  principle  that  even  the  slightest  en- 
couragement is  good  for  our  souls,  we  hasten  to  add 
that  Class  E  cigars  show  a  gain  of  nearly  5  per  cent, 
and  cigarettes  a  gain  of  more  than  l2U  pcr  cent,  lo 
add  some  unofficial  encouragement  on  our  own  hook, 
we  make  bold  to  predict  a  gratifying  reflection  of  the 
President's  surprise  message  on  beer  in  the  March  and 
April  figures.  There  ought  to  be  at  least  a  3.2  per  cent, 
improvement  after  April  7. 

Cj3     CS3     tt3 

S  WE  happened  to  be  the  pinch-hitting  editor 
who  waded  into  radio  advertising  in  the  March 
15th  issue  of  The  Tobacco  Would,  and  inas- 
much as  we  are  the  father  of  two  girls  aged 
ten  and  eleven  respectively,  we  want  to  add  another 
paragraph  or  two  relative  to  our  comment  concerning 
the  ** thrillers"  on  the  air. 

The  editorial  was  written  on  the  night  of  March 
11th.  The  ladv  who  drives  the  car  had  just  brought 
us  home  from  a  visit  to  a  sick  friend.  The  hour  was 
fairly  late.  For  about  the  twentieth  time  m  three 
months  the  opening  of  the  front  door  was  simultaneous 
with  the  radio  shrieking,  **ril  have  your  life's  blood 
for  this  night's  work,  Jack  Dalton— Bang!  Bang! 
and  the  patter  of  feet  dashing  up  the  stairs. 

It  was  then  that  we  brought  out  the  Corona  and 
proceeded  to  relieve  ourselves  of  just  a  few  of  our 
grievances  against  the  radio.  In  the  midst  of  the  type- 
writing, w^e  jumped  up  for  a  pencil  to  make  a  correc- 
tion. Our  dressing  gown  caught  the  typew^riter  table, 
and  upset  it,  and  the  latest  word  from  the  repair  de- 
partment is  that  while  it  is  not  a  total  loss,  the  esti- 
mated cost  of  fixing  the  tvpewriter  so  that  it  will  work 
again  will  be  about  50  per  cent,  of  the  original  pur- 
chase price.  All  of  which  didn't,  and  doesn't,  improve 
our  opinion  of  the  sponsors  of  radio  melodrama. 

Another  of  the  pinch-hitting  editors  has  just  called 
our  attention  to  an  article  on  page  32  of  the  March  18th 
issue  of  The  Literarij  Digest,  captioned  ''Mothers 
Fighting  the  Radio  Bogies."  This  story  relates  that 
just  as  we  predicted,  parents  and  teachers  have  started 
a  crusade  against  the  ** thrillers"  of  the  air. 


But  we  are  amused  at  the  quotation  from  the 
Philadelphia  Record  in  which  some  cynic  wants  to 
know  why  mothers  are  powerless  to  shut  off  the  radio, 
and  why*  they  must  appeal  to  the  broadcasters  them- 
selves  I 

We'll  bite.    Why? 

One  answer  might  be  that  mothers  and  fathers 
are  not  always  at  home  seven  nights  in  the  week  to 
censor  the  radio. 

If  we  can  take  a  leaf  out  of  our  own  experience 
of  more  than  twenty  years,  we  would  say  that  it  is 
our  conclusion  that  when  there  is  some  cleaning  up 
to  be  done  in  any  industry,  it  is  far  more  profitable  and 
satisfactory  for*  the  people  engaged  in  that  business 
to  make  the  necessary  elTort  themselves  rather  than 
to  have  it  done  by  legislation  or  by  a  commission  that 
usually  doesn't  know  anything  about  the  problem. 

And  if  the  parent-teacher  associations  of  the 
country  ever  set  out  in  earnest  to  put  an  end  to  this 
type  of  radio  ballyhoo,  the  broadcasting  companies, 
and  more  particularly  the  radio  advertisers,  are  going 
to  make  the  front  page  along  with  banks,  beer  and 

bonds. 

And  we  will  make  one  guess  as  to  wlio  will  win. 

C53     Ct3     Cj3 

ITH  becoming  modesty,  the  pinch-hitting  edi- 
tors "take  a  bow"  and  utter  their  thanks  for 
all  the  comments  from  readers  regarding  the 
March  15th  issue  of  The  Tobacco  World.    We 
are  just  as  thankful  for  the  criticisms  as  for  the  con- 
gratulations.    Kookies  though  we  are,  one  salutary 
lesson  we  have  learned  from  the  veteran  editor  is  that 
the  worst  reflection  on  a  publication  is  to  be  greeted 
with  "thunders  of  silence"  from  its  readers.    The  to- 
bacco people  who  subscribe  to  this  publication  are  cer- 
tainly not  silent.    When  they  like  something  appearing 
ill  the  pai>er,  they  are  good  enough  to  tell  us.     And 
when  they  don't  Tike  it,  they  don't  hesitate  to  burn  us 
up.    If  we  were  in  the  habit  of  using  "high-hat"  jar- 
gon, w^e'd  call  that  "reader  responsiveness" — but  here 
we  are  getting  commercial,  like  the  radio  announcers. 
What  we  started  out  to  say  was  that  you'd  prob- 
ablv  like  to  read  a  few  of  the  comments  from  readers 

on  our  last  issue: 

"Your  work  was  fine,  with  the  exception  of  one 
it^.ni— 'a  glass  of  beer,  a  plate  of  pretzels  and  a  cigar.' 
How  about  the  cheese?"—.!  Lancaster,  Pa.,  reader. 


"Congratulations!  The  straight-from-the-shoulder 
stuff  vou  say  you  got  otT  your  chest  gave  mighty  fine 
enjoyment  to  every  Tobacco  World  reader.  Come 
agaiii!  Thanks  for'the  pat  on  the  back  you  gave  our 
editor.  'A  little  encouragement  now  and  then  is  rel- 
ished by  the  l)est  of  men,'  as  Shakespeare  or  Ring 
Lardner  might  have  said  it."— J.  Jos.  Newman. 


"I  enjoyed  reading  the  March  15th  issue,  and  I 
think  you  would  do  well  to  continue  such  work." — 
E.  A.  Kline. 

**One  of  the  livost  issues  I  ever  read  of  yours  or 
anv  other  of  the  trade  papers.  More  power  to  your 
pen!"— TFa^^er  L.  Katenstein. 

(Continued  on  Page  12) 


April  i,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


■««■■■■"■■'»■ 


"First  Refuge  of  a  Stupid  Business  Man" 

That's  Price-Cutting! 


m       ■ijl 


^HAT  price  price-cutting? 
Aw  In  the  entire  history  of  the  industry  no 

^  question  has  so  completely  agitated  the  to- 
bacco trade— manufacturers,  wholesalers  and 
retailers -as  the  universal  quen^  regarding  the  ulti- 
mate outcome  of  the  hysterical  price  slashing  which 
has  threatened  to  switch  an  honorable,  common  sense 
policy  of  doing  business  at  a  fair  profit  to  one  ot  doing 
business  for  fame  or  glory  or  fun  or  what  have  you. 

There  was  nothing  to  be  worried  or  concerned 
about  in  the  few  isolated  cut-rate  tobacco  and  novelty 
stores  that  sprang  up  some  years  ago  m  the  large 
centers  of  population.  And  the  industry  was  not 
ffreatlv  perturbed  when  to  these  "cheap- John  stores 
were  added  the  individual  and  chain  "carryalls 
known  as  drug  stores  (save  the  mark!),  because  these, 
too,  were  mainly  located  only  in  the  central  business 

sections  of  the  big  cities.  a    je.  P 

But  when  a  big  grocery  chain  like  tlie  A.  &  r. 
boastfuUv  advertises  its  pride  in  being  ;^  first  to  set 
a  ten-cent  price  for  the  four  biggest  selling  cigarettes, 
knowing  that  the  local  community  chains  ^ylll  blindly 
follow  their  lead,  it  is  something  else  again,  because 
this  action  brings  cut-rating  into  every  residential 
neighborhood  of  every  big  city,  town  and  hamlet  in 

the  country.  ,    .  ,        i  4i.« 

Small  wonder  that  the  trade  in  general,  and  the 

retailer  in  particular,  is  exercised. 

Small  wonder  that  the  tobacco  dealers  are  organ- 
izing in  every  center  in  an  effort  to  protect  themselves 
just  as  they  are  organizing  in  Philadelphia,  as  reported 

editorially  in  this  issue.  ,    .    ,     ,  i     i  •   .. 

And  small  wonder,  too,  that  dealers  are  looking 
forward  hopefully  to  even  the  problematic  good  re- 
sults of  the  Capper-Kelly  Bill,  which,  as  recorded  in 
our  Washington  letter,  also  in  this  issue  may  be  in- 
cluded in  the  ^'New  Deal"  of  President  Roosevelt  s 

administration.  .     ^,-         ir     r.^.. 

Still  another  item,  elsewhere  in  this  publication, 
serves  to  show  that,  to  paraphrase  I^awrence  Stenie 
"thev  order  these  things  better  in  Knglaiul  It  there 
were' an  anti-price-cutting  law  here,  and  if  the  dam- 
ages and  costs  were  relatively  as  great  as  those  im- 
posed on  the  lone  retailer  in  the  British  case,  the  fines 
collected  from  price-cutters  would  be  comparable  to  the 
expected  revenue  from  beer  taxes  after  happy  days  are 

here  again. 

"Everv  time  there  is  a  price  war  some  one  wins— 
and  some  one  loses,"  says  the  March  issue  of  The 
Canadian  Cigar  and  Tobacco  Journal.  -The  winner 
is,  of  course,  the  man  that  smokes  the  tobacco,  while 
the  losers  are  the  manufacturers,  wholesalers  and  re- 
tailers, whether  they  started  the  price  war  or  not. 

"In  the  United  States  right  now  the  tobacco  in- 
dustry—more particularly  the  cigarette  end  ot  it— is 
in  a  chaotic  state,  due  to  a  big  time  price  war.  1  eople 
in  the  (hmadian  industry  can  thank  their  lucky  stars 
that  we  have  business  brains  enough  to  keep  trading 
on  a  sound  basis  and  courage  enough  to  hold  to  a  prin- 
ciple in  spite  of  any  and  all  pressure. 

"Constant  pressure  is  being  applied  to  break  into 
lower  priced  tobacco  products.  Retailers,  wholesalers 
and  manufacturers'  representatives  are  constant  m 


their  appeal  that  sales  would  soar  if  such  and  such  a 
brand  were  cut.  There  are  always  people  who  are 
looking  for  an  easier  way  to  get  sales.  These  are  the 
shortsighted  folk  who  rush  in  where  the  proverbial 
'angels  fear  to  tread'  and  frequently  emerge  sadder 
])ut  wiser  by  the  experience.  Knowing  the  facts,  there 
is  not  a  tobacconist  who  would  wittingly  become  in- 
volved in  a  situation  similar  to  the  one  in  the  United 
States,  as  the  result  is  simply  a  mess,  with  terrific 
losses  to  the  manufacturers  and  wholesalers,  running 
over  $100,000,000,  and  with  independent  retailers  being 
forced  out  of  business  right  and  left. 

"The  present  situation  is  undoubtedly  the  most 
critical  that  the  American  market  has  ever  faced,  as  it 
is  costing  the  makers  a  fabulous  sum  and  driving  hun- 
dreds of  retailers  to  the  wall.  tt  u  ^ 
"Representations  are  being  made  to  the  United 
States  Federal  Trade  Commission  and  members  ot 
Congress  have  been  appealed  to.  They  are  asked  to 
ST>onsor  some  action  that  will  bring  the  crisis  to  an 
end  In  the  meantime  other  branches  of  the  trade  are 
surtVring  from  the  pinch.  Cigars  and  other  lines  are 
dropping  in  sales  due  to  the  extremely  low  prices  tor 

cigarettes. 

"Cigar  manufacturers  are  manifesting  grave  con- 
cern over  the  present  cigarette  situation.  They  feel 
that  with  cigarettes  at  new  low  prices  cigar  consump- 
tion will  probablv  sutYer  a  further  setback.  It  is  also 
rc'rarded  as  inevitable  that  the  credit  situation  in  the 
rcFail  trade,  which  has  been  steadily  growing  less 
favorable  during  recent  years,  will  become  an  even 
more  serious  problem.  •     ^x.    ri       a-^ 

"What<'ver  mav  be  our  problems  in  the  Canadian 
market,  we  are  at  least  comparatively  free  from  this 
tv|K»  of  comi)etition.  The  recent  change  m  prices, 
bVought  about  through  a  reduction  in  taxation,  was 
not  unaccompanied  by  some  heartburn,  but,  ?roadly 
speaking,  the  change  was  brought  about  with  but 
trifling  upset  to  retail  business.  We  retain  our  even 
keel  and  can  face  the  future  with  some  assurance  that 
business  is  going  to  give  us  an  even  break." 

It  may  1k^  significant  that  the  first"  definite  action 
in  Philadelphia  was  taken  by  a  wholesale  grocery  or- 
.ranization  in  the  shai>e  of  the  following  notice: 

"We  are  suggesting  a  minimum  retail  price  at 
which  specials  we  offer  can  be  advertised  and  sold. 
We  do  not  object  to  you  getting  more,  but  we  believe 
it  i<  for  the  iH'st  interests  of  our  organization  that  our 
trrocers  do  not  cut  against  each  other.  A\e  trust  that 
this  will  meet  with  your  approval  m  the  interest  ot 
stunning  cutthroat  comi)etition  among  our  grocers. 

As  evervone  knows,  price-cutting  today  is  not  con- 

tined  to  the' tobacco  and  grocery  businesses.     It  is  a 

cancer  that  seems  to  l)e  atTecting  all  lines  of  business. 

\   recent  experience   of   one  of   the  editors   of   The 

ToBvrco  Would  is  interesting  in  this  connection. 

He  is  a  repeat  purchaser  of  a  well-known  type  ot 
razor  blade  sharpener  which  sells  for  a  dollar.  Hay- 
ing occasion  to  buy  one  recently  and  finding  none  m 
Btock  at  his  neighborhood  drug  store,  he  wrote  to  the 
manufacturer,  who  suggested  several  names  ot  dealers. 
But  the  editor,  stopping  the  other  day  to  buy  a  maga- 

(Continued  on  Page  16) 


;iil  vear 


TllK  roBAi 


iNl.n 


A\ 


1^     ^  '  '*- 

I 

?iru 

,  *  ^ii  u 

.ai 

1 

'.■a 

1  »■•■ 

'  t!ll«' 

t'av 

1m  ^ 


!•     !  IM' 


1  '  ( 


,:iLr:<' 

::\  ('rt<'tl 

111    tli»' 


f 


n 


Pr. 


■     lact-. 

•  ;..  ;i.m1  !.. 

_,,!    with 

' '  >\  Statt'> 

:7.'*4  por 

■    ■.  Mil  thf 

■  -t  I'll 

.  ill  iuU\ 

!H>r    CM'llt  . 
s   11      ilHuk, 

•  n  mI"  tho 
'^laifli  ami 


* 


-t- 


S  \Vl 


tvii   all'. 

pai'Mirrai- 

th. 

T:  . 

11'};.      'li. 

laiily    ia;. 
Hi         ' 

\N  i  u  1  ;  i 

ami  ' 


!>ar' 

ill,. 

airai 

mil 


'     / ' 


jn-1  a> 
a  (-rii-aii' 


'  .litor 

March 

'i   iMa>- 

-  aLTod 

:  niiitr 

Maivh 
'  "Uirhi 

11    \sa- 

tlinn' 

'  •  ' ai- 

-   i»l«»od 

i: ,'.-!" 

•   I  aiul 

■  Mur 

■  a  !■.■<■ 

1    lal»it, 

•    .Ml 
I  ssork 
,     par 

ilii[il  mVi- 
alh-d 

,  l^t!i 

'   .'Imt^ 

-  ^  that 
♦artod 


w 


ji'Hl  1,  iqo, 

,.  ar*«  amused  at    tlir  <|U(>tatiuii  frQjj. 
/;  >  nrti  in  \v)ii<'h   kuiimj  cynic  wants 
iiiiiilicr?.  arc  |mwcrl«»H8  to  shut  iiiT  the  rai'^^ 
jIm  y  inu^l  a|i|M»«l  to  the  brottiliMiMcrs  th. 

■,     WiiN  : 

>wi'r  iiiiL'lit    Ik»  that  iiiothcrs  and  h[h>> 
a>^  at  hoiii.'  seven  iiiLrht^  b  the  week*[^ 
1  adiu. 

all  take  a  leaf  out  of  nur  own  exiK'rien 

an  twenty  years,  w<.  wcmhl    ay  that  it  ?« 

!i  that  when  tlier4'  ia  aonie  H^aning  J 

any  indu.stry,  it  i&  tar  nion.  pn.titableanli 

h»r  the  people  encraired  in  timt  business 

h."  necessary  elTurt   themselves  rather  than 

1  tlone  hy  h'irislation  or  l»y  a  f'enunission  that 

'•  know  anythinir  ahout  th«'  luoblem. 

:iir    parent-leaclu*r    assoeiaUuus  of  the 

■  r  -<t  out  in  eariH'^t  to  pnt  aa  end  to  this 

.1 'I  hallyhoo.  the  hr(»adcaslinic  companies 

ariicularly  the  radio  aiivvrti-.  r>,  are goine 

.    fnml  page  aiuug  willi  baaks.  l)eer  and 

.  u  ill  make  unr  K'ues&  as  to  who  will  wiii. 
CJJ    tj)    tj3 


^    ^^  llil    iMM-nminiT  modesty,  tin*  piiich  hitting  edi- 

\(/  "takf  a  Imiw"  and  utt< a-  their  thanks  for 

e  eonunents  from  readers  wirarding  the 

-la  I     !i    lath  i>?*Ue  of  TllK  ToHATOO  WoilLD.    We 

a-  tliaiikfnl  for  the  criticisms  as  for  the  con- 

lMiokie>   though   we  are,  one  salutary 

;.  \M-  \mve  learned  from  the  veteran  •ditor  is  thai 

♦  i...  wnr^t  reilection  on  a  puldication  i^  '.»  be  greeted 

r>  of  ?.ilence*'  from  its  reaibrs.   Theto- 

.'  Nsh«t  >uh>cril>e  to  tliis  puhlic  ition  arecer- 

•  -ilent.    When  thry  like  sonut hi r.i,' appearing 

i|M.r.  they  are  good  iMiomrh  to  tell  us.   And 

.1  .n't  like  it,  they  don't  hesitate  to  bumns 

1    we  were  in  the  ha!»it  of  u>in^  *inirhbat"  jar- 

i  call  that  *'read«r  rt-sponsiveiii--"— but  here 

'in^  cii!nnn'n-ial.  like  the  radi'»  announcen. 

W  .    -'ait.d  out  to  say  was  that  you'd  prob- 

i«a«l  a  i'W  of  the  comineiit-  'min  readers 

-ih-: 

^    111    Nsnrk  wa-  lin«-.  with  the  exc  ption  of  one 

!  i. .  I.  a  platf  of  pretzels  and  a  cigar.' 


I  fill  -t • 


I  Lancaster,  I'd   reader. 


\ 


aulatioh-.:  IheMrai^ht  fromthe-sboulder 

N..U  tf..t  otT  your  chest  gave  mighty  fiw 

.^.rv    Toiiuao   WonLD   f .  nder.    C«»e 

.^  ;..i   th..  pat  on  the  hack  .     .  jcave ow 

•1.    tiicouraireuieut  now  nn  !  then  isirel- 

'.  ^f   of  uiviu*  M  Shak«-  or  Kinf 

ha%.    -.aid  it."     .1.  ./'-     '-'inan. 


reading'  the  March  15*' 
-  do  Well  to  coutinu** 


<no,  and  I 
work.  "^ 


..t   i1h.  livst  i^>ues  I  ever  rea-l    '•  >*^°^J| 
<»i  th»-  tradi'  papers.     More  |m'     r  <<^  • 
IV alt'  I  L.  Katrnstein, 

(Cimtitiurd  riM  Pafj*'  12) 


April   1,  lO:^.*^ 


4* — • 

I 

i 


tSav  You  Saw  It  in  The  Tobacco  World 


53rd  year 


.H— M^-HW- 


mtt^—n  U  n^— M^— «■  ■■  M- 


»«■  ■■  ■■  H- 


"First  Refuge  of  a  Stupid  Business  Man" 

That's  Price-Cutting! 


I 


«!••—• 


-M  ■■  " 


■  M  m  M  M  «■ 


-II  ■■  W  11  ■■■ 


11       n— » —n- 


—I       ■■       ■■       ■■       »^ 


— ^=jHAT  price  ])rice-cniiin,L!:! 

Vm  In  the  entire  history  of  the  industry  no 

(pn'stion  lias  so  completely  a^^itated  the  to- 
hacco  trade  -mannfactnrers,  wholesalers  and 
retailers  — as  the  universal  query  re<::ardin^'  the  ulti- 
mate outcome  of  the  hysterical  price  slasliin*,'  which 
has  threatened  to  switch  an  lionorahle,  ccmnnon  sense 
policy  of  doini,'  business  at  a  fair  profit  to  one  of  doing 

business  for  fame  or  ^loiy  <^»i'  I'l^^i  <>»'  ^^ '^^'^^  ^'^^^'^'  >'^"- 

There  was  nothini^^  to  be  worried  or  concerned 
about  in  the  few  isolated  cut-rate  tobacco  and  novelty 
stores  that  spranu:  up  scmie  years  ai^o  in  the  large 
centers  of  population.  And  the  industry  was  not 
.n-eatlv  ])erturlK'(l  when  to  these  *'clieap-Johir'  stores 
were  'added  the  individual  and  chain  ^'carryalls' 
known  as  druir  stores  (sjive  the  mark  I),  because  these, 
too,  were  mainly  located  only  in  the  central  l)usiness 

sections  of  the  bi^'  cities.  ,     .     ,.,      ,,       4     p    t> 

]^ut  when  a  big  grocery  chain  like  the  A.  &  1  . 
boastfullv  advertises  its  ])ride  in  boiui,'  "first"  to  set 
a  ten-cent  price  for  the  four  bi<.Mrest  selling  ciirarettes, 
knowinir  that  the  local  community  chains  will  blindly 
I'cUow  their  lead,  it  is  somethim.^  else  airain,  because 
tliis  action  brint^'s  cut-ratinir  into  every  resuU'ntial 
,H'i<rhborhood  of  every  bi^'  city,  town  and  hamlet  m 

the  country. 

Small  wonder  that  the  trath'  m  general,  and  tUe 
retailer  in  iKirticular,  is  exercised. 

Snijill  wonder  that  the  tobacco  dealers  are  orsran- 
izimr  in  everv  center  in  an  etVort  to  protect  themselves, 
just'as  they  are  organizing  in  Philadelphia,  as  reported 
editoriallv  in  this  issue. 

And 'small  wonder,  too,  that  dealers  are  looking 
forward  hopefullv  to  ev<'n  the  ]»robleinatic  ^ood  re- 
Milts  of  the  Capper-Kelly  Bill,  which,  as  recorded  m 
our  Washinu't(.n  letter,  also  in  this  issue,  may  be  in- 
cluded  in   the  ''New   Deal"  of   Pn'sich'iit   Roosevelt  s 

administration.  .  i  r     4- 

Still  another  item,  elsewhere  m  this  publication, 
serves  t(»  show  that,  to  paraphra>.'  Lawreiici'  Sterne, 
'Mhev  onler  these  thinirs  bett»'r  in  Knirland."  H  there 
were  an  anti-i»rice-cuttimr  law  In-re,  and  if  the  dam- 
aircs  and  costs  were  ivlatively  as  *^n-eal  as  those  im- 
posed on  the  h)ne  retailer  in  the  British  case,  the  fmes 
c(dlected  fnmi  pric<«-cntters  wc.uld  be  comparable  to  the 
rxjK'cted  revenue  from  beer  taxes  after  hai»py  <lays  are 

here  airain. 

'MOv«Mv  time  there  is  a  price  war  some  one  wins-- 
and  sonu'  one  loses,"  <ays  the  March  i><ue  ot  Ihe 
Cannduw  Cinar  and  Tuharm  .JunrmiL  "'Ihe  winner 
is,  of  (•onr>e',  the  man  that  smokes  the  tobacco,  while 
the  los..rs  an'  the  manufacturers,  wlndesalers  and  ro- 
taih'rs.  whether  tlu'V  started  the  prici*  war  or  not. 

'Mn  the  rnit<'d  States  riirht  now  the  lobacc<»  in- 
diiMrv  more  particularly  the  ciirarplti-  »nd  ol  it  ~is 
in  a  chaotic  state,  due  to  a  biir  tinu'  priiM-  war.  People 
in  tin.  Canadian  indnstrv  can  thank  th.-ir  lucky  stars 
that  ua.  havi-  business  brains  i-nomrh  to  k<'ep  tradinu' 
on  a  >oun«l  ba^is  and  couraice  <'nouirh  to  hold  to  a  prin- 
tiph"  in  spite  of  anv  and  all  j>ressure. 

"Ciuistant  pressure  is  beini:  apprn-d  t«»  break  into 
h.wer  priced  tobacco  products.  Retailers,  wholesaler^ 
and  manufacturers'  representatives  are  constant   m 


tin  ii"  ap}x»al  that  sales  would  soar  if  such  and  such  a 
brand  were  cut.  There  are  always  people  who  are 
lookintc  for  an  <'asier  way  to  ^^'t  sales.  These  are  the 
>h«>iisi^dited  folk  who  rush  in  where  the  proverbial 
'anird^  fear  to  tread'  and  frequently  emerge  sadder 
imt  wiser  by  the  experience.  Knowing  the  facts,  there 
is  not  a  tobacconist  who  would  wittingly  become^  in- 
volved in  a  situation  similar  to  the  one  in  the  United 
Si  ah-,  as  the  result  is  simply  a  mess,  with  terrific 
In^^.s  to  the  manufacturers  and  wholesalers,  running 
n\  »•!■  ^10<),0( )(),()()(),  and  with  independent  retailers  being 
forc<Ml  out  of  business  right  and  left. 

''The  present  situation  is  undoubtedly  the  most 
c-ritical  that  the  American  market  has  ever  faced,  as  it 
is  rostin<,^  the  makers  a  falmlous  sum  and  driving  hun- 
dr<'ds  of  retailers  to  the  wall. 

"KN'presentations  are  Ix^ing  made  to  the  United 
Slates  Federal  Trade  Commission  and  members  of 
Coiif^ress  have  been  appealed  to.  They  are  asked  to 
sponsor  some  action  that  will  bring  the  crisis  to  an 
.nd.  In  the  meantime  other  branches  of  the  trade  are 
MilTerinir  fnmi  the  pinch.  Cii^ars  and  other  lines  are 
di'oppin'ir  in  sales  due  to  the  extremely  low  prices  for 
ciirarettes. 

"Ciirar  manufacturers  are  manifi'sting  grave  con- 
cern over  the  invsent  citran'tte  situation.  They  feel 
that  with  ciirarettes  at  new  low  |)rices  cigar  consump- 
linii  will  probablv  suffer  a  further  setback.  It  is  also 
regarde<l  as  inevitable  that  the  credit  situation  in  the 
rerail  trade,  which  has  been  steadily  growing  less 
'  ,.Mral)le  during  recent  years,  will  become  an  even 
ni(i!-4'  serious  ]»roblem. 

"Whatever  mav  be  our  problems  in  the  Canadian 
market,  we  are  at  least  comparatively  free  from  this 
!viM.  of  competition.     The   recent   change   in   prices, 
lanuirht    about   through  a  reduction  in  taxation,  was 
(..    iniaccompanied  bv  som<'  heartburn,  but,  broadly 
M...;,kinir,    the    chamri'    was    brfmirht    about    with   but 
•riiliuir  nps<'t  to  retail  business.     We  retain  our  even 
!   ind  can  lac*'  the  future  with  s<mie  assurance  that 
.--  i<  iroinir  to  irivi^  us  an  <'ven  break." 
It  mav  be  siirnitieant  that  the  first  definite  action 
i„  n,ila(h-li)hia  wa<  taken  by  a  wholesale  grocery  or- 
ganization in  tlu'  shap<'  of  the  following  notice:^ 

"We  are  smxirestiiiir  a  minimum  retail  price  at 

.,   .peciaU  we'olTer  can  be  advertised  and  sold. 

\\  ,   d.»  not  obj<M't  to  von  getting  more,  but  we  believe 

-  tnr  the  U'st  interests  of  our  organization  that  our 

M.er<  do  not  cut  against  each  other.    We  trust  that 

-,  will  meet  with  vour  a])])roval  in  the  interest  ot 

^    ,>a,in«'  cuttlnawit  comiH'tition  among  our  grocers. 

\>  evervone  knows,  ]»rice-cutting  today  is  not  con- 

.■M.,l  to  the*  tobacco  and  irrocery  businesses.     It  is  a 

,  .r  that  seems  to  be  affecting  all  lines  ot  business. 

\    recent   experience   of   (me   of   the   editors^  of   The 

I .  ixcro  Woui.n  is  interesting  in  this  connection. 

He  i<  a  reiM'at  purchaser  of  a  well-known  type  ot 
r  /or  bla.h-  sharpener  which  sells  for  a  dollar.  Hay- 
;',..  ncca-ion  to  buv  one  recently  and  tindmg  none  m 
.H-k  at  hi<  neiirhborhood  drug  store,  he  wrote  to  the 
manufacturer,  who  suggesti'd  several  names  ot  dealers. 
r,ut  the  editor,  stopping  the  other  day  to  buy  a  maga- 

(Contimied  on  Page  16) 


53rd  year 


THE  TOBACCO  WORLD 


ii»i   11   ■■   ■■■ 


April  1,  1933 


m      


Notes  About  Folks  Who  Are  Going  Places 


W  1  ■  W  M  ■  ■■  M 


New  York  tobacco  men  had  the  pleasure  of  greet- 
ing Ralph  Graham,  of  Wengler  &  Mandell,  Incorpo- 
ralted,  on  his  short  visit  there  last  week. 

Those  well-known  Frings  of  the  well-known  Frings 
Brothers— Jules  and  Victor,  Jr.— were  recent  visitors 
to  the  wholesale  district  in  New  York. 

Water  Street,  New  York,  now  knows  more  than 
over  about  Bold  success  since  last  week's  visit  there  of 
the  Bobrows,  Harry  and  Charles. 

Thoroughlv  rested  after  his  short  vacation  in  the 
South,  Albert  *1L  Gregg,  president  of  the  American 
Cigar  Companv,  has  returned  to  his  ofhce  in  New 
York. 

Having  completed  his  circuit  of  the  Middle  V^est 
trade.  Otto  Schneider,  sales  manager  of  Corrla,  A\  od- 
liska  V  Ca.,  is  back  at  his  New  York  desk. 

Bavuk  Cigars,  Incorporated,  has  declared  a  regu- 
lar quarterlv  dividend  of  $1.75  per  share  on  the  first 
preferred  stock  of  the  company,  payable  April  1.)  to 
stockholders  of  record  March  'M. 

Friends  of  B.  H.  Bvthiner,  of  E.  Rosenwald  & 
Brother,  were  glad  to  learn  of  his  recoverv  trom  his 
recent  operation.  He  has  returned  to  New  \ork  alter 
a  trip  to  Havana  and  Tampa. 

A  business  trip  across  the  continent  and  back  was 
ended  last  week  with  the  return  to  Brooklyn  of  G.  K. 
Wilson,  of  the  Continental  Briar  Pipe  (Jompauy. 

Old  Dominion  Tobacco  (Company,  of  Norfolk,  Va., 
is  forging  ahead  in  Bayuk  Phillies  sales.  The  company 
was  recently  assisted  by  G.  L.  McGreevy,  Bayuk  sales- 
man. 


The  Santaellas  of  Tampa— Mr.  and  Mrs.  Antonio 
aella  and  their  daughter— are  in  New  York  on  a 


Santaella 
short  visit. 


Joseph  F.  Cullman,  Jr.,  president,  and  all  other 
officers  and  directors  of  Webster-Eisenlohr,  Incorpo- 
rated,  were  re-elected  at  the  annual  meeting  ot  the 
company. 

C  D  Arthur  and  D.  F.  Green  have  been  elected 
directors  of  Liggett  &  Myers  Tobacco  <^ompany,  suc- 
ceeding J.  i\  Widman,  deceased,  and  L.  I.  duller,  the 
latter  remaining  as  counsel  for  the  company. 

Three  tins  of  Half  and  Half  smoking  tobacco  and 
a  fiftv-cent  pipe,  all  for  fifty  cents-this  retail  combi- 
nation made  possible  by  a  new  deal  recently  introduced 
bv  the  American  Tol)acco  Company,  is  proving  highly 
successful  in  the  territories  where  it  is  in  operation. 

Paul  Christian,  well  remembered  in  tobacco  circles 
as  former  vice-president  of  the  Consolidated  Cigar 
Corporation,  has  become  vice-president  ot  l^letcher  & 
Ellis,  Inconjorated,  New  York  advertising  agency  He 
was  also  formerly  a  partner  of  the  L.  H.  Hartman 
Company. 


Benjamin  Schwartz,  of  Waitt  &  Bond,  Incorpo- 
rated, has  returned  from  Havana  and  is  again  keeping 
'em  busy  at  Newark. 


Joe  Williams,  sales  manager  of  the  Scranton  To- 
bacco Company,  along  with  J.  A.  Hausan,  were  visitors 
at  Bayuk 's  recently. 

The  F.  W.  Woolworth  chain  of  *'five  and  dime'* 
stores  will  not  sell  cigarettes.  And  they  won't  give 
'em  away,  either. 

The  Mi-llogar  Cigar  Corporation  has  chosen 
Schwal)  &  Beatty,  New  York  advertising  agency,  to 
promote  its  New 'Havana  Secret  Cigar. 

A  bill  repealing  its  1929  act,  which  banned  tobacco 
advertising  on  poster  bulletins,  car  cards  and  similar 
media,  has  been  passed  by  the  Utah  Legislature,  and 
it  is  expected  that  the  Governor  will  sign  the  bill. 

H  D.  Sovster,  of  the  Bayuk  sales  department,  is 
co-operating  with  W.  H.  Strouse  &  Company,  of  Johns- 
town and  Altoona,  Pa.,  wlio  are  doing  a  very  good  30b 
on  the  Bayuk  brands. 

The  bill  before  the  Delaware  General  Assembly 
to  impose  a  5  per  cent,  tax  on  gross  receipts  of  tobacco 
and  snuff  was  stricken  from  the  calendar  by  request 
of  Senator  Cannon,  of  Seaford,  author  of  the  bill. 


Before  its  introduction  generally,  a  thorough  test 
has  been  given  in  the  Minneapolis-St.  Paul  territory 
to  Kool,  tlic  new  menthol-treated  cigarette,  produced 
by  the  Brown  &  AVilliamson  Tobacco  Corporation, 
Louisville,  Ky. 


Evervwhere  you  go  these  days,  you  will  find  a 
Bayuk  executive  who  does  not  have  to  be  coaxed  to 
talk  about  the  present  great  popularity  of  Phillies. 
Harvey  Hirst  was  spreading  the  glad  tidings  in  New 
York  last  week. 

A  Joseph  Newman,  vice-president  and  general 
sales  manager  of  Bavuk  Cigars,  Incorporated,  has  re- 
turned from  his  midwestern  trip,  full  of  enthusiasm 
over  the  present  activity  in  Bayuk  Phillies  and  the  out- 
look for  continuous  good  business. 

That  iK'culiar  and  effective  kinetic  quality  which 
has  characterized  El  Producto  copy  and  layouts  for  lo 
these  manv  vears,  is  again  in  evidence  in  the  spring 
national  allvertising  campaign  of  the  G.  H.  P.  (  igar 
Companv,  Philadelphia.  This,  the  sixteenth  con- 
secutive'national  spring  program,  will  run  for  three 
months. 


B.  G.  Mever,  chairman  of  th<'  Associated  Cigar 
Manufacturers'  Legislative  ( 'ommittee,  will  have 
charge  of  the  activities  of  the  association  at  the  Sen- 
ate hearings  on  the  Farm  Relief  Bill,  in  the  absence  of 
John  H.  Duvs,  president,  who  will  be  in  Amsterdam 
attending  the  spring  series  of  Sumatra  tobacco  inscrip- 
tions. 


April  1,  1933 


THE  TOBACCO  WORLD 


53rd  year 


Jh— . 


-■■       m       11       ■»- 


.11        ■■        w 


.w        W— iW- 


.Ml        ■4» 


Distributor  Offers  New  Merchandising  Plan 

To  Give  Dealers  Fair  Profit 


■  M  ■■  M  ■■  "  '*" 


iW  - 


■  H-iiH»|l 


NEW  DEAL— Independent  Brands  for  Inde- 
pendent Dealers"  is  offered  by  one  of  the  im- 
portant distributors  of  the  east  as  his  solution 
of   the   problems    arising    from    the    present 


01      Lilt;      jJiuuxvjuao      M,.*.^...o     ^ ^        ..         m 

enidcmic  of  price-cutting  and  price-reducing,      ien 
brands  of  cigars  are  included  in  l.is  original  presenta- 
tion to  dealers,  with  the  promise  that  other  torms  ot 
tobacco  products   and  smokers'   accessories  will   be 
offered  later  on  the  same  basis.     These  brands  wi 
be  controlled  absolutely  by  the  distributor  and  will 
be  placed  for  sale  only  with  the  merchant  who  is  in- 
ercsted  in  building  a  profitable  cigar  business  for  him- 
self with  the  assurance  that  his  efforts  will  not  be  de- 
stroyed later  on  by  chain   stores  or   other   similar 
destructive  price  competition.  .  ,,  . 

In  presenting  the  New  Deal  to  the  retailers,  this 
distributor  points  out  that,  while  the  Government  un- 
der existing  laws,  cannot  stop  anyone  from  sc  Img  his 
merchandise  at  a'loss,  it  will  not  stop  the  retailer  trom 
making  a  reasonable  profit  on  what  he  sells. 

The  plan,  in  a  nutshell,  is  for  the  dealer  to  sell 
merchandise  that  he  can  make  a  profit  on,  and,  at  the 
Tame  time,  have  the  satisfaction  of  knowing  that  no 
other  dealer  is  going  to  cut  his  price  on  it 

"We  believe,"  says  the  distributor,  in  outlinint 
the  details  of  the  New  Deal,  "that  the  cigar  business 
can  aga  n  be  made  profitable,  but  tha  a  new  start 
under  a  new  plan  is  necessary,  and,  with  your  help, 

'''  ^''C  priparin^'  'tdopendent   Brands   for   Inde- 
pendei?  Dealers,'  we  have  taken  i"to  account  various 
tvnes  of  cigar  smokers  and  in  these  ne\s  lines  we  oe 
lieve  every  class  of  smoker  will  find  a  cigar  suited  to 

^^  %t  iatuS'-J'the  new  merchandising  idea 

'''^'''The  distributor  consigns  the  morchandisc  on  a 
consignment  agreement ;  the  dealer  makes  no  invest- 

'"^'^Every  thirty  days  the  dealer  pays  for  what  he 

'""  The  distributor  takes  back  what  the  dealer  cannot 

''"•independent  brands  are  described  as  the  dealer's 
own  brands,  at  no  risk  and  a  sound  profit  to  h.m 

The  distributor  will  help  the  dealer  to  sell  the 
morchandise  Independent  brands  sales  promotion 
Tlcsmen  Wll  help  to  build  business  on  the  listed 
branTsby  sampling  and  other  sales  promotion  work. 

There  will  be  no  chain  store  competition. 

The  dealer's  customer  will  be  better  sajsSed  be- 
cause ho  knows  that  the  price  is  uniform  with  that  ot 
nther  independent  brand  dealers. 

A  slogan  of  the  campaign  will  1m,,  "Honest  Value 

at  Let-Live  Prices." 

The  sponsors  of  the  plan  predict  that  co-operation 
nninn^  independent  brand  dealers  w'dl  take  the 
-rrLhe"  out  of  the  cigar  business  for  them  and 
Dut  it  on  an  entirely  new  basis. 

^  The  co-operation  which  the  distributor  asks  ot 
each  indcpend^it  brands  dealer  is  listed  under  the  fol- 
lowing  heads : 


''Give  independent  brands  the  best  display  in  your 
store  and  windows. 

''Give  independent  brands  your  best  salesmanship. 

"Give  other  independent  brands  dealers  your  full 
co-operation  and  support  to  make  these  brands  a  suc- 
cess. 

"Give  us  your  full  co-operation  to  put  the  cigar 
business  on  a  sound  and  sensible  price  basis. 

"Give  us  100  per  cent,  support  to  carry  out  the 
price  schedule,  at  which  independent  brands  are  sold 

at  retail. 

"And  last,  but  not  least,  when  we  present  our 
account,  give  us  our  money  for  the  cigars  sold, 
promptly.  . 

"We  believe  you  are  just  as  much  interested  m 
getting  fair  and  proper  pay  for  the  time  and  money 
put  into  the  l)usiness  as  we  ourselves  are,  and  it  our 
proposition  appeals  to  you  as  being  sound  and  reason- 
able, give  us  your  supi>ort  100  per  cent,  m  puttmg  it 

'icross 

"Remember,  under  our  plan  you  are  protected 
against  cutthroat  competition  and  assured  of  a  good 
profit  on  every  sale,  with  no  possibility  of  loss,  ^  and 
without  the  investment  of  one  penny  by  yourselt. 


AMERICAN  TOBACCO  COMPANY  ANNUAL  RE- 
PORT SHOWS  NET  EQUAL  TO  $8.46  A  SHARE 
Net  income  of  the  American  Tobacco  Company 
for  1932,  after  deducting  depreciation  and  taxes, 
•unounted  to  $43,267,083,  according  to  the  annual  re- 
;rt  "compared  with  $40,180,741  for  the  previous  year^ 
Xet  earnings  on  Common  and  Common  B  stock  were 

$8.40  per  share.  ^  ^  i    i  ioc 

Dividend  pavments  during  the  year  totaled  $28^ 
44')  ')35  on  $118,523,050  of  Common  and  Common  B 
tS^a  J$3A61,982  on  the  $52,099,700  in  0  per  cent, 
nrcforred  stock  outstanding. 

Total  assets  of  $30:?,621,088  were  reported  and 
liibilities  of  $185,513,471,  leaving  a  surp  us  ot  $11»,- 
107,C17,  an  increase  of  $ll,G59,5(i7  over  the  previous 

■ '^'cash  on  hand  totaled  =i;4C,459,C28,  almost  double 
„,e  figure  of  $2(>,810,061  at  the  end  o  t-  Previous 
V car  and  three  times  that  on  December  31, 1930.  Hoia- 
,  gs  o  stocks  and  bonds,  principally  Pennanent  in- 
vestments in  affiliated  ^onipanies  w-ere  v-a  ued  at  $D^^^ 
773  "68  This  compares  with  $04,003,09-  in  IJJi,  anu 
Us  87->  065  in  1930.  Affiliated  compaiuos  owed  the 
^4o,&(-,wJ  1"  -1  ^p_~,r,r,  „  decline  from  similar  in- 
parent  company  $0(i>,idJ,  a  utcuut.  *'"  ,  Ain. 

dobtedness  of  $17,099,125  the  previous  year  and  $10, 

074  708  in  1930.  ,    ,     , 

Inventories  of  leaf  tobacco,  n>anufacured  stock, 

«f  10*^0  nt  •^108  237,55<  and  of  1931  at  ^J»,ic»^iuo. 
'Hiis  reflected  he  company -s  policy  of  increasing  its 
muchases  last  year  to  aid  in  creating  an  extra  demand 
for  the  products  of  farmers. 


53rd  year 


THE  TOBACCO  WORLD 


April  1,  1933 


SWEENEY  RESIGNS  FROM  EISENLOHR 


News  of  Iho  resiirnatiou  of  John  P.  Sweeney  as 
general  sales  manairer  of  Otto  Kisenlolir  &  Brothers, 
Incorporated,  division  of  Wi'])ster-Eisenlohr,  Incor- 
porated, reached  the  editorial  oflices  of  The  Tobacco 
World  just  as  this  issue  was  heinn:  ])ut  on  the  presses. 
Efforts' were  made  to  ^^et  in  touch  with  Mr.  Sweeney 
to  learn  the  nature  of  his  future  ])lans,  but  he  could 
not  l>e  located  within  a  few  moments  of  press  time. 

John  B.  Williams,  an  Kisenlolir  executive  whose 
term  of  service  with  the  organization  extends  back  into 
the  last  century,  has  been  placed  in  char<re  of  the  sales 
department. 


HABANELLO  BILLBOARD  CAMPAIGN 

Two  vears  a^o  (ieor^re  Zifferblatt  plastered  Phila- 
delphia and  viciiiitv  with  full-size  painted  ])oards  bear- 
ing the  bold  message:  "Fear,  alone,  killed  prosperity; 
courage,  onlv,  will  revive  it."  Encouraged,  ai)parently, 
bv  President  Roosevelt's  establishing  the  truth  of  this 
prophecv,  the  maker  of  Ilabanello  cigars  immediately 
took  steps  to  put  on  a  twenty-four-sheet  billboard  cam- 
paign, which  will  be  followed,  it  is  expected,  by  a  re- 
sumption of  the  company's  resrular  spring  campaign 
of  advertising  in  newspapers. 


HERALD  CIGARETTES  INTRODUCED  LOCALLY 

Herald  *' straight-eight"  cigarettes,  the  new  prod- 
uct of  Stephano  Brothers,  makers  of  Barneses,  Marvel 
and  Smiles  cigarettes,  made  their  debut  unheralded  last 
week.  Herafds  are  packed  eight  in  a  row  for  live  cents, 
the  flat  package  taking  up  little  room  in  miladys  bag  or 
a  man's  vest  pocket,  and  the  cigarettes 'are  the  first  to 
use  the  new  moist-proof  paper.  «... 

R  W.  Bastian  and  his  sales  force  did  an  efticient 
job  of  coverage  in  the  Philadelphia  terrain  for  the  in- 
troduction of  the  new  cigarette. 


In  his  conversations  with  the  trade  during  the  last 
two  w^eeks,  I.  B.  AVhite,  of  John  Wagner  &  Sons,  found 
a  general  unanimitv  of  agreement  with  The  Tobacco 
World's  prediction  that  the  return  of  legalized  beer, 
or  the  legalized  return  of  beer,  will  Iw  signalized  by 
a  marked  revival  of  cigar  smoking. 


Charles  Cox,  of  the  Bayuk  sales  force,  is  working 
with  Rothenberg  &  Schloss  Cigar  Company,  of  Kansas 
City,  Mo. 


Trade  Notes 


A  good  product,  backed  by  aggressive  selling  and 
Phil  M.  I'hulofax  advertising,  is  keeping  the  Bayuk  fac- 
tory working  to  capacity  these  days. 

D.  A.  Jenks,  assistant  sales  manager  of  the  G.  H.  P. 
Cigar  Company,  returned  last  Saturday  from  a  whirl- 
wind trip  that  took  him  as  far  West  as  Dubuque,  Iowa. 

Herbert  Bobrow  has  an  itinerary  that  will  carry 
him  through  the  selling  centres  of  the  Virginias  and  the 
Carolinas  in  the  interest  of  Bold  cigars. 


liou  Walters,  factory  rei)resentative  for  Bobrow 
Brothers'  Bold,  is  doing  i>romotional  work  in  northern 
New  York.  » 

Abe  Optimo  Caro,  traveling  on  a  schedule  that  is 
trainlike  in  its  regularity,  checked  in  and  out  of  the 
Yahn  &  McDonnell  head(iuarters  last  week. 

Vj.  A.  Kline,  ambassador  of  Medalist  sales  promo- 
tion, radiated  his  characteristic  good  cheer  on  his  usual 
visit  to  the  Yahn  &  McDonnell  offices  last  week. 


S  Stern,  of  L.  &  H.  Stern,  Incorporated,  New 
York,  was  in  I»hiladelphia  last  week  introducing  the 
New  Deal  ])ii)e,  and  is  now  on  his  way  covering  the 
trade  in  Pennsylvania,  Ohio,  West  Virginia  and  Ken- 
tucky. 


Herbert  II.  Middleton,  son  of  F.  Herbert  Middle- 
ton,  of  the  John  Middleton  firm,  is  recuperating  from 
a  throat  afTecticm.  He  went  to  Atlantic  City  last  Sat- 
urdav  with  the  intention  of  remaining  there  for  a  while, 
but  returned  after  a  single  day.  The  presence  of  so 
many  other  convalescents  at  the  shore  had  a  more  de- 
pressing effect  than  even  a  moratorium. 

John  Pappero,  of  Yahn  &  McDonnell,  the  three  p's 
of  whose  name  stand  for  pep,  persuasiveness  and  pa- 
tience reports  an  immediate  interest  in  the  new  Briggs 
packages,  the  eight-ounce  tin  and  the  sixteen-ounce  tin. 
The  latter  is  listed  at  $1.25,  and  not  at  $1.30,  as  recorded 
in  the  last  issue  of  The  Tobacco  World. 


April  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


ILLUSION: 

Josie,  the  lovely  trapeze  artist,  stands  upon  a 
small  platform.  At  the  will  of  the  magician  she 
leaps  fwrnty  fret  into  the  air  to  reach  her  tra- 
peze. She  uses  no  ropes,  no  ladder!  A  phe- 
nomenal leap  for  a  woman... or  a  man! 

EXPLANATION: 

Josie  didn't  jump...  she  was  sprung.'  The 
twenty-foot  leap  is  not  dependent  on  Josie  • 
ability,  but  on  a  powerful  spring  mechanism 
hidden  beneath  the  stage  which  propels  the 
artist  upward  through  the  air.  The  force  is  so 
violent  that  the  lady  wears  a  light  steel  jacket 
of  special  construction  which  protects  her  from 
injury  as  she  starts  her  astonishing  leap. 


^Jr  i^crjv  TO  B£  Fooled 

tt'c  Arnj?f  Fnj\r  TO  Fkow 


Majlic  has  its  place  ...  but  not   in 
cigarette  advertising. 

Consider  the  illusion  that  there  is 
a  mysterious  way  to  give  cigarettes 

a  superior  "flavor." 
IXWANATION:  Cigarette  flavor 

can  be  controlled  by  adding  artificial 
fiavorings.  By  blending.  And  by  the 
quality  of  tobaccos  used. 

Cheap  tobaccos  can  be  "built  up" 
or  "fortified  •  by  the  lavish  use  of 
artificial  flavorings. 

Such  magic,  however,  seldom  holds 
the  audience.  Your  taste  finally  tells 
you  the  truth. 

The   cigarette   flavor   that    never 
•tales,  never  varies,  never  loses  its 


fresh  appeal,  comes  from  mild,  ripe, 

fragrant,  more  expensive  tobaccos... 

blended  to  bring  out  the  full,  round 

flavor  of  each  type  of  leaf. 

It's  the  quality  of  the  tobacco  that 

counts ! 

It  is  a  fact,  well  known 
by  leaf  tobacco  experts, 
that  Camels  are  made  from 
finer,  MORE  EXPENSIVE 
tobaccos  than  any  other 
popular  brand. 

Because  Camel  actually  pays  mil- 
lions more  every  year  for  choice  to- 
baccos,  you  find  in  Camels  an  ap- 
pealing mildness,  a  better  flavor. 

And  Camels  taste  cooler  because 
the  welded  Humidor  Pack  of  three- 
ply,  MOISTURE-PROOF  cello- 
phane keeps  them  fresh. 

ATO  TRICKS 

. .  JUST  COSTLIER 
TOBACCOS 


IV    A    MATCULBSt 


BLBND 


10 


53rd  year 


THE  TOBACCO  WORLD 


April  1,  1933 


News  From  Congress 


<AND 

Federal 


Departments 


OR  the  first  time  in  many  months,  Internal 
Revenue  Bureau  collections  from  the  cigarette 
tax  in  February  showed  a  substantial  increase 
over  the  corresponding  period  last  year,  ac- 
cording to  figures  just  made  public  by  the  Internal 
Revenue  Bureau. 

Receipts  for  the  month,  it  was  stated,  amounted  to 
$23,5G3,755.9U  against  $'J3,043,32G.49  in  February,  1932, 
an  increase  of  more  than  $500,(K)0.  The  only  other 
month  recently  to  show  an  improvement  over  the  pre- 
vious vear  was  December,  when  the  increase  was  but 
$70,000. 

Compared  with  January,  collections  showed  a  do- 
crease  of  $2,500,000,  which  was  materially  better  than 
in  1932,  when  the  drop  was  more  than  $3,600,000. 

Other  tobacco-tax  receipts  during  February  in- 
cluded $752,763.70  from  cigars  compared  with  $997,- 
912.16  in  the  corresponding  month  last  year;  $479,- 
706.74  from  snulT  compared  with  $587,935.12,  and 
$3,920,637.83  from  chewing  and  smoking  tobacco  com- 
pared with  $4,707,677.81.  Receipts  from  cigarette  pa- 
pers and  tubes  were  $51,564.52  against  $162,958.93  last 
year. 

Cj3     C53     CjD 

Retailers  of  cigars,  cigarettes  and  tobacco  will  be 
interested  to  learn"  that  inclusion  in  the  Democratic 
Administration's  *'new  deal"  ])rogram  of  the  Cai)per- 
Kelly  fair  trade  bill,  providing  for  agreements  Ijetween 
manufacturers  and  retailers  as  to  the  resale  prices  of 
branded  products,  is  asked  by  Edmond  A.  AVhittier, 
secretarv-treasurer  of  the  American  Fair  Trade  Asso- 

ciation. 

Bills  of  this  character,  which  have  beer,  pending 
in  Congress  for  the  past  fifteen  years,  were  reintro- 
duced at  the  beginning  of  the  present  session  by  Sena- 
tor Capper  (Rep.)  of  Kansas  in  the'Senate  and  Repre- 
sentative Kelly  (Rep.)  of  Pennsylvania  in  the  House. 

**As  a  measure  of  relief  to  the  millions  of  inde- 
pendent merchants  who  are  fighting  a  losing  battle 
against  uneconomic  and  dishonest  cut-throat  competi- 
tion," Mr.  AVhittier  declared,  *Mhe  Capper-Kelly  bill 
deserves,  and  it  is  believed  w^ill  have,  a  place  in  the  'new 
deal'  program." 

ct}    Ct]    ct] 

Issuance  of  orders  requiring  the  Fleck  Cigar  Com- 
pany of  Reading,  Pa.,  to  discontiime  misrepresenta- 
tions in  descriptions  of  cigars  olTered  for  sale  and  to 
cease  using  the  word  **Cuba"  in  the  brand  name 
Rose-0-Cuba  for  cigars  which  do  not  contain  sub- 
stantial amounts  of  Cuban  tobacco,  was  announced  by 
the  Federal  Trade  Commission  March  27th. 


From  our  IiVashington  Bureau  62ZALBfE  Building 


Exception  to  the  order  is  made  in  instances  where 
the  brand  name  is  immediately  accompanied  by  words 
clearly  showing  that  the  cigars  do  not  contain  Cuban 
tobacco,  or  are  composed  entirely  of  tobacco  none  of 
which  has  been  grown  in  Cuba. 

The  company  is  not  to  use  the  word  **Cuba"  in  its 
brand  name  for  any  cigars  which  are  not  made  entirely 
of  Cuban  tobacco  but  which  contain  such  tobacco  in 
part,  unless  accompanied  by  words  clearly  indicating 
that  the  cigars  are  not  composed  wholly  of  Cuban 
tobacco  or  that  they  contain  certain  tobacco  not  grown 

in  Cuba. 

Advertising  or  labeling  cigars  with  the  words 
** Havana"  or  '*Habana"  or  other  words  implying 
that  they  are  composed  of  Havana  or  Cuban  tobacco, 
when  they  are  not  composed  wholly  of  such  tobacco,, 
is  also  prohibited. 

Cj3     Ct3     C?3 

Revision  of  the  antitrust  laws,  sought  by  business 
interests  for  a  number  of  years,  is  believed  to  have  been 
brouirht  a  step  nearer  by  a  recent  decision  of  the  United 
States  Supreme  Court  holding  legal  the  establishment 
by  a  number  of  competing  producing  companies  of  a 
;joint  selling  agency. 

Members  of  Congress  interested  in  retaining  a 
strict  interpretation  of  these  statutes  express  fear  that 
the  doors  have  been  thro^^^l  wide  open  to  the  formation 
of  combines  in  direct  contravention  of  what  they  con- 
sider to  be  the  intent  and  purpose  of  the  laws. 

Deliverv  of  the  Supreme  Court's  opinion  influ- 
TMiced  Senator  King  (Dem.)  of  Utah  to  introduce  in 
Congress  a  resolution  providing  for  a  thoroucrh  investi- 
iration  of  the  antitrust  laws  and  their  operation. 

The  decision  of  the  Court,  the  Senator  declared, 
menus  ^'emasculation"  of  the  antitrust  laws,  and  he 
helfl  that  **it  is  an  ayipropriate  time  for  the  conimittee 
on  the  iudiciarv  to  make  a  searching  investigation 
of  the  Sherman' law  and  the  Clayton  Act  and  recom- 
mend what  modification  should  be  made  and  whether 
legislation  is  needed  to  strengthen  or  extend  thoir  pro- 
visions 


>> 


Cj3     C?3     Ct3 

A  reorganized  Department  of  Commerce  from 
which  all  unnecessarv  activities  and  inefficient  em- 
ployees will  be  eliminated,  and  a  tarilT  policy  which  wdl 
placate  our  foreign  customers  without  endangering 
the  safety  of  our  domestic  producers  are  promised 
the  business  men  of  the  country  by  Secretary  of  Com- 
merce Daniel  C.  Roper. 

(Continued  on  Page  12) 


April  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


11 


12 


53rd  year 


THE  TOBACCO  WORLD 


April  1,  1933 


News  from  Congress 

{Contitmed  from  Page  10) 


Discussing  the  outlook  for  our  foreign  trade,  the 
new  head  of  the  Commerce  Department,  in  his  first 
oflacial  utterance,  made  it  clear  that  the  Koosevelt  Ad- 
ministration has  no  intention  of  abandoning  efforts  to 
recapture  our  foreign  trade  and  assist  industry  in  the 
solution  of  its  problems. 

At  the  same  time  he  made  it  clear  that  drastic 
reductions  will  be  made  in  his  department  although, 
he  promised,  ^*the  business  community  of  the  United 
States  may  rest  assured  that  we  shall  continue  to 
strive  for  increased  efficiency  of  service  as  well  as  for 
economy. 

'^Activities  of  doubtful  value  will  have  to  be  elimi- 
nated," he  announced,  '*but  curtailment  in  non-essen- 
tial activities  and  services  wdll  permit  greater  concen- 
tration on  work  that  is  genuinely  useful. 

** Restoration  of  our  foreign  trade  is  a  part  of 
American  leadership  toward  world  recovery." 


COUPON  SCHEMES  BOOMING  IN  ENGLAND 

According  to  a  report  to  the  Department  of  Com- 
merce from  Trade  Commissioner  Harry  0.  Mitchell, 
a  casual  visitor  reading  the  advertisements  in  London 
publications,  in  the  underground  railway  stations,  or 
on  buses  and  trams,  might  easily  be  convinced  that  the 
British  cigarette  manufacturers  are  more  interested  in 
selling  shows,  caps,  books,  fountain  pens,  etc.,  than  in 
cigarettes. 

Competition  has  become  so  keen  among  companies 
that  the  attractiveness  of  the  premiums  offered  by 
each  appears  to  be  a  more  important  sales  feature  than 
the  quality  of  the  tobacco. 

The  demand  for  premiums  given  by  one  company 
alone,  in  exchange  for  cigarette  coupons,  is  reported 
to  keep  ten  boot  and  slioe  factories  working  at  full 
pressure,  one  order  amounting  to  250,000  pair,  while 
half  a  million  caps  and  750,000  shirts  were  made  up 
recently  to  meet  the  demands  of  smokers  of  their  par- 
ticular cigarette. 

**An  Austin  a  Day"  was  the  slogan  of  another 
manufacturer  who  has  now  taken  up  the  coupon  scheme 
and  is  offering  selections  from  a  library  of  450  books 
representative  of  the  best  in  English  literature. 

Another  big  British  cigarette  firm  is  specializing 
in  boots,  offering  a  pair  in  exchange  for  empty  packets 
representing  1200  cigarettes  smoked. 


B.  W.  Burnside,  Bayuk  salesman,  has  just  finished 
working  southern  New  Jersey,  south  of  Atlantic  City. 


Wagner,  Monticello,  Don  Sebastian  and  Garcia  y 
Vega  brands  are  showing  a  steady  progress,  as  re- 
flected by  the  orders  received  by  John  Wagner  &  Sons. 


Ben  Lumley  reports  to  John  Wagner  &  Sons  that 
Garcia  y  Vega  business  is  better  than  usual  in  Pitts- 
burgh and  environs,  where  he  is  now  operating. 


There  just  had  to  be  a  New  Deal  Smoke  Shop  in 
Philadelphia.  It  will  open  on  Sixteenth  Street  below 
Chestnut,  under  the  ownership  of  Joe  Rosoff  and  Sam 
Wachter,  two  w^ell-known  figures  in  the  trade. 


Editorials 

(Continued  from  page  4) 


**I  enjoyed  reading  the  March  15th  issue,  which 
was  a  credit  to  you  pinch-hitters." — Hansard  Foley. 


**I  have  carefully  perused  the  March  15th  issue 
and  I  want  to  congratulate  the  pinch-hitting  editors  on 
their  good  work." — Harry  W.  Buckley. 


**I  must  say  that  your  pinch-hitting  editors  have 
done  a  mighty  good  job.  I  have  read  the  issue  all 
through,  and  it  is  very  interesting." — John  A.  Camp- 
hell. 


**You  have  done  a  very  good  job  in  putting  out  an 
issue  which  is  very  interesting  and  contains  plenty  of 
good  reading  matter." — V.  E.  Canale. 


**  Your  March  15th  issue  was  novel,  to  say  the  least, 
and  delivered  quite  a  punch.  There  is  a  human  side 
to  everything  and  your  last  issue  seems  to  have  re- 
flected the  human  side  of  the  tobacco  business  in  a 
most  unusual  way.  Keep  up  the  good  w^ork  and  con- 
tinue to  maintain  your  paper  as  the  most  interesting 
tobacco  journal  of  the  East." — Jasper  Fossett. 


**T  congratulate  you  on  your  edition  with  reserva- 
tion. It  expressed  a  piquancy  which  I  found  quite  re- 
freshing. Being  of  a  conservative  turn  of  mind,  I  am 
not  sure  that  its  informality  w^ould  wear  quite  as  well 
in  the  long  run  with  the  trade  reading  public  as  the 
somewhat  more  conservative  normal  editions.  How- 
ever I  liked  the  ideas  and  the  style,  and  it  would  wear 
all  right  with  mQ.''— Charles  E,  Rogers,  Jr. 


CAMEL  AGENCY  IN  LARGER  QUARTERS 

William  Plsty  and  Company,  Incorporated,  adver- 
tising agency  handling  the  Camel  account,  is  now  oc- 
cupying the  twenty-third  floor  of  the  Pershing  Square 
Building,  100  East  42d  Street,  at  the  comer  of  Park 
Avenue,  in  New  York.  The  new  telephone  number  is 
Caledonia  5-1900.  Recent  additions  to  the  Esty  staff 
include  Monica  B.  O'Shea,  Kennon  Jewett  and  Thelma 
Walker,  on  the  copy  staff;  Robert  B.  White,  in  the 
Media  Department,  and  J.  J.  Flanagan,  Jr.,  traflfic 
manager. 

Bayuk  Phillies  are  the  champions  of  the  Philadel- 
phia Cigar  Manufacturers*  Bowling  League. 


John  Wagner  &  Sons  report  healthy  increases  in 
the  sales  of  Medal  of  Honor  cigars,  especially  in  the 
new  cabinet  size,  formerly  listed  at  fifteen  cents  and 
now  retailing  at  ten  cents. 


A  new  member  of  the  sales  force  of  the  Progress 
Cigar  Company,  manufacturers  of  the  Sussella  cigar, 
is  Charles  Dutkin,  formerly  connected  with  the  Con- 
gress Cigar  Company  in  the  promotion  of  La  Palina. 


April  1,  1933 


Say  You  Saw  It  in  The  Tobacco  Woru) 


53rd  year 


13 


Do  You  Want  to  WorK  for 

NOTHING 


Honest  work  is  entitled  to  a  fair  reward. 

The  Worker  should  get  an  adequate  Wage  and  the 
Merchant  should  Make  his  legitimate  Profit. 

The  Mechanic  in  the  Factory,  the  Farmer  in  the 
Field,  and  the  Merchant  behind  his  Counter  Must  Be 
Paid  for  their  Services  or  Starve. 

MR.  CIGAR  DEALER:  ARE  YOU  GEHING  YOUR  LEGITI- 
MATE  PROFIT?  ARE  ALL  CIGARS  AND  CIGAREHES 
DISTRIBUTED  BY  YOU  ENTIRELY  SATISFAOORY?  DOES 
YOUR  MERCHANDISE  ASSIST  YOU  TO  PROSPER? 

If  not,  ask  your  jobber  for  a  Standard,  Hand-made, 
Long-Filled  Manila  Cigar— a  mild  Satisfying  smoke 
that  can  be  handled  to  show  a  Fair  Profit.  Smokers 
enjoy  them— thousands  of  Dealers  recommend  them. 

THERE  IS  MONEY  IN  MANILAS! 


(List  of  factories  and  importers  on  application) 


THE  MANILA  AD  AGENCY 


C.  A.  BOND,  Mgr. 


15  William  St.,  N.  Y, 


14 


53rd  vear 


THE  TOBACCO  WORLD 


April  1,  1933 


CIGARETTE  WITHDRAWALS  UP  IN  FEBRUARY 

AILOR-MADE  cigarettes  withdrawn  for  con- 
sumption in  February  gained  more  than  2  per 
cent,  over  the  withdrawals  for  February,  1932. 
This  miglit  l)e  taken  as  an  indication  that  the 
home-made  cigarette  has  lost  ground,  particularly  as 
manufactured  tobacco  declined  nearly  17  per  cent. 

The  cigar  industry  was  not  so  fortunate,  for  it 
marked  down  another  decrease  amounting  to  more  than 
60,000,000  cigars. 

There  was  a  surprise  in  the  figures,  however,  for 
Class  E  gained  about  5  per  cent.  We  have  a  suspicion 
that  this  encouraging  increase  can  be  credited  to  Tren- 
ton, X.  J.,  where  the  Henrv  Clav  &  Bock  v  Ca.  factories 
are  steadily  increasing  their  output. 

Little  cigars  have  apparently  lost  favor  in  the  past 
year,  as  their  decline  was  almost  30  per  cent,  in  Feb- 
ruary. 

And  good  old  snuff,  the  sale  of  which  has  been  the 
marvel  of  the  industry  during  past  years,  tumbled  down 
more  than  18  per  cent. 

The  report  contains  the  following  figures : 

February 
Product  1932  1933 

Cigars  (large) : 

Class  A No. 

Class  B No. 

Class  C No. 

Class  D No. 

Class  E No. 


269,980,055 

4,606,807 

68,310,840 

4,509,798 

321,148 


246,990,730 

2,179,483 

34,504,660 

3,418,052 

337,180 


Total 347,728,648    287,430,105 

The  cigar  withdrawals  for  previous  Februaries 
from  1920  on,  may  prove  of  interest  to  some  of  our 
readers.    Thev  are  as  follows : 

Previous  Februaries 

1920 No.  593,832,200 

1921  No.  496,724,482 

1922 No.  447,225,986 

1923  No.  507,266,094 

1924 No.  498,796,313 

1925  No.  451,562,278 

1926  No.  451,204,147 

1927  No.  441,695,730 

1928  No.  453,605,097 

1929  No.  437,476,207 

1930 No.  426,521,773 

1931  No.  362,838,747 

Figures  for  other  domestic  tobacco  products  are: 

February 

Products  1932  1933 

Cigars  (small) No.       25,657,507       17,980,107 

Cigarettes  (large) No.  267,899  203,601 

Cigarettes  (small) No.  7,680,329,023  7,853,997,217 

Snuff,  manufactured... lbs.         3,266,306         2,665,037 
Tobacco,  manufactured .  lbs.       26,  J50,221       21,780,898 

Tax-paid  products  from  Puerto  Rico  for  February: 

February 
Products  1932  1933 

Cigars  (large) : 

Class  A No.         4,970,000         2,217,185 

Class  B No.  5,400  14,750 

Class  C No.  129,000  36,830 

Class  D No.  200 


Total 


5,104,600         2,268,765 


Cigars  (small) No. 

Cigarettes  (large) No. 

Cigarettes  (small) No. 


500,000 

77,000 

953,800 


254,000 

30,000 

235,000 


HOW  EDGEWORTH  COPY  STYLE  WAS  BORN 

HE  pii>e  smoker,  even  among  children,  was 
knowTi  to  be  good,''  when  F.  R.  Feland,  of 
Batten,  Barton,  Durstine  &  Osborne,  Incor- 
porated, started  to  write  Edgeworth  advertis- 
ing liack  in  1914,  an  experience  which  he  describes  as 
*^The  most  interesting  advertising  job  I  ever  did"  in 
the  series  under  that  head  running  in  Printers  Ink, 

'*  Heroes  of  stage,  screen  and  fiction  smoked  pipes. 
Smoking  tobacco  advertising  was  in  its  heyday.  Full 
pages,  center  spreads  and  covers  in  color  were  its 
stamping  ground.  They  featured  testimonials  from 
Irvin  Cobb,  Caruso  and  other  celebrities. 

''It  was  then  that  I  was  given  the  Edgeworth  copy 
assignment.  Literally  Edgeworth  enjoyed  a  good  sale 
but  its  advertising  schedule  merely  permitted  it  to 
slip  into  the  cracks  between  the  dominant  space  of 
competitors. 

"Larus  &  Brother  Company,  wdiose  pride  was 
and  is  Edgeworth,  were  disinclined  to  compete  in  space. 
Thus  it  devolved  naturally  upon  the  copy  man  to  meet 
the  situation  through  ingenious  use  of  the  200-line, 
single-column  space  which  the  budget  put  at  his  dis- 
posal for  his  copy. 

**The  copy  determined  upon  was  a  somewhat 
pedestrian,  narrative  style,  as  close  as  possible  to  the 
manner  in  which  pipe  smokers  talked.  The  whole 
effort  was  aimed  at  dressing  the  message  in  the  lore 
of  pipe  smoking,  giving  it  a  semi-humorous  and  always 
human  treatment. 

''The  reader  was  to  be  persuaded  to  spend  as 
many  seconds  on  the  Edgeworth  single  column  as  he 
spent  on  the  other  fellow's  back  cover.  Story  telling 
was  the  bait. 

"The  advertisement  brought  in  a  much  larger  re- 
quest for  samples  than  preceding  advertisements  so 
that  a  new  copy  style  for  Edgeworth  was  definitely 
established. 

"I  like  this  old  tobacco  advertisement  because 
there  are  no  doctors  in  it — and  despite  the  fact  that 
it  is  barren  of  testimonial.  Even  though  it  illustrates 
no  running  nose  nor  weeping  eyes  nor  sneezing  mouth, 
I  like  it. 

"It  doesn't  grasp  the  hand.  It  doesn't  look  the 
reader  squarely  in  the  eye.  It  doesn't  grow  popeyed 
with  fake  excitement  or  solemn  in  its  warnings  of  com- 
petitors' mendacity.  It  has  no  S.  A.  It  claims  no 
aphrodisiacal  qualities  for  the  product.  There  is  not 
a  leg  nor  a  leer  nor  a  smirk  in  it.  It  isn't  even  sophis- 
ticated— whatever  that  is  supposed  to  mean.  It  was 
just  an  effort  to  get  pipe  smokers  to  try  another  brand 
of  tobacco.  Similar  copy  is  still  being  successfully  used 
l)y  the  same  manufacturer." 


Tax-paid  products  from  the  Philippine  Islands  for 
the  month  of  February : 

Fchruary 

Products  1932                   1933 
Cigars  (large) : 

Class  A No.  15,523,700       12,673,220 

Class  B No.  53,433              25,840 

Class  C No.  21,896              19,726 

Class  D No.  686 

Class  E No.  5,110                   10 

Total 15,604,825       12,718,796 

Cigarettes  (large) No.  . . .                   625 

Cigarettes  (small) No.  116,850             92,940 

Tobacco,  manufactured,  lbs.  90                    24 


April  1,  1933 


THE  TOBACCO  WORLD 


53rd  year 


15 


BUGLER 


BLOWS  NICKELS  YOUR  WAY! 


Bugler  is  waking  up  nickels  all  over  camp  and 
calling  them  into  dealers*  stores. 

Looks  like  a  bargain.  IS  a  bargain  for  smokers. 
Bugler  is  Brown  &  Williamson's  idea  of  a  fat  five- 
cent  package  of  fine  blended  tobacco  for  the  fellow 
who  rolls  his  own,  wants  them  blended,  and  who 


doesn't  want  to  pay  more.  Two  packs  of  papers  arc 
tucked  into  the  back  of  the  package. 

Bugler  packs  a  wallop  in  sale  con>e-on  and  profit 
you  mustn't  miss.  If  you  haven't  set  Bugler  blow- 
ing on  your  shelf,  remember  your  jobber  is  ready  to 
supply  you. 


BROWN   &  WILLIAMSON   TOBACCO   CORP.,    LOUISVILLE,   KENTUCKY 

Brown  fli  Williamson  products  have  been  designed  to  bring  you  the  most  profit  in  all  lines 
and  prices.  New  products  are  added  to  fit  the  times.  Are  you  getting  your  share  of  profit 
from  these  live,  telling  items:  Sir  Walter  Rale&h  Smoking  Tobacco,  Raleigh  Cigarettes, 
Golden  Grain  Smoking  Tobacco.  Wings  CiRarcttes  and  Target  Cigarette  Tobacco? 


16 


53rd  year 


THE  TOBACCO  WORLD 


April  1,  1933 


*' FIRST  REFUGE  OF  A  STUPID  BUSINESS  MAN** 

(Continued  from  page  5) 

zine  at  a  carryall  store  near  the  office,  inquired  about 
the  stroppins:'  outfit.  Yes,  they  carried  it,  and  they 
sold  the  editor  one  for  eighty-live  cents.  The  manu- 
facturer wrote  again  in  a  few  days,  querying  about  the 
editor's  success  in  locating  the  sharpener.  The  writ- 
ing man  was  glad  to  relate  his  experience.  Here's  the 
manufacturer's  comment,  in  part: 

*' Thanks  for  the  courtesy  of  your  letter,  and  glad 
to  learn  that  you  got  our  outfit. 

*'The  news  regarding  the  price  did  not  please  me 
much,  however,  as  this  price-cutting  business,  par- 
ticularly of  an  article  of  this  kind  where  price  is  so 
closely  identified,  does  more  damage  than  good. 

''It  is  certainly  strange  how  some  dealers  can  fig- 
ure that  they  can  do  business  on  a  smaller  profit  than 
their  com]>etitor  on  the  theory  that  they  will  get  that 
much  more  business  and  with  increased  volume  will 
make  up  for  the  lower  price. 

''Price-cutting  is  fundamentally  wrong,  as  it 
stands  to  reason  that  if  everybody  cut  prices  to  meet 
competition,  naturally  every  dealer  would  have  to  go 
out  of  business,  and  if  this  is  not  true,  then  it  means 
that  the  dealer  is  getting  too  big  a  commission  or 
selling  margin  on  goods  that  he  sells. 

"We  have  lost  lots  of  business  through  many 
dealers  throughout  the  country  who  could  not  afford 
to,  and  would  not,  cut  prices,  so  consequently  had  to 
give  up  our  line  entirely,  due  to  the  fact  that  they 
could  not  meet  such  price-cut  competition. 

"Today  everything  is  price — price  regardless  of 
quality  or  value,  with  the  result  that  nearly  everyone 
is  struggling  to  make  both  ends  meet  and  any  fair 
percentage  of  profit  is  practically  unheard  of." 

Kenneth  M.  Goode,  advertising  consultant  of  New 
York,  and  author  of  much-discussed  books  on  adver- 
tising and  sales,  says  that  indiscriminate  price-cutting 
is  the  least  effective  form  of  selling  and  the  most 
destructive  force  in  business  today. 

"Economically,  nobody  profits  by  buying  articles 
sold  at  a  low  price  at  the  exf)ense  of  somebody  else," 
he  states.  "Any  man  who  can  efficiently  sell  at  a 
profit  at  a  very  low  price  iK'nefits  everybody,  but  the 
man  who  sells  at  a  price  that  doesn't  yield  a  fair  profit 
to  all  concerned  is  'knifing'  the  entire  business  struc- 
ture." 

Slasliing  prices  is  the  first  refuge  of  a  stupid  busi- 
ness man  and  the  last  recourse  of  a  smart  one,  he  de- 
clares. He  adds  that  cutting  prices  is  not  only  the 
most  expensive  form  of  merchandising  but  also  the 
most  risky,  and  all  established  theories  and  tests  prove 
that  there  is  no  necessary  relationship  between  a  lower 
price  and  an  increased  turnover.  ' 

"With  so  much  at  stake,"  he  concludes,  "I  think 
the  time  is  ripe  for  bankers,  financial  interests,  mort- 
gage holders,  taxpayers,  newspapers,  magazines,  the 
radio  and  all  others  who  have  a  stake  in  the  mainte- 
nance of  the  American  standards  of  living,  to  start  a 
movement  encouraging  the  maintenance  of  prices.  In- 
stead of  such  slogans  as  'Buy  American,'  we  might 
start  a  broad  popular  movement  for  'Buy  at  a  Fair 
Price'  in  order  that  the  murderous  process  of  deflation 
may  be  arrested." 


"NO  INSIDE  PRICES  TO  ANYONE,"  SAYS  AMER- 
ICAN TOBACCO  COMPANY  PRESIDENT 

"There  is  no  method  by  which  we  can  control  the 
resale  price  of  our  products,"  wrote  George  W.  Hill, 
president  of  the  American  Tobacco  Company,  in  a 
letter  to  Joseph  Lobel,  a  New  York  retailer  who  had 
asked  how  an  independent  merchant  could  make  a 
living  selling  cigarettes  at  prices  low  enough  to  meet 
chain  store  competition. 

"We  have  one  price  to  each  and  every  customer 
and  make  no  inside  prices  to  anyone. 

"When  we  made  our  first  price  reduction  at  the 
beginning  of  this  year,  from  $6.85  per  thousand,  less 
discounts,  to  $6  per  thousand,  less  discounts,  we  made 
a  sincere  effort,  in  what  we  thought  was  the  interest 
of  the  retailer,  to  suggest  a  resale  price  of  two  packs 
for  twenty-five  cents,  by  mentioning,  on  our  radio 
broadcasts,  that  this  was  the  price  at  w^hich  dealers 
were  offering  our  cigarettes  to  the  public. 

"We  received  many  letters  from  retailers  and  job- 
bers requesting  us  to  discontinue  the  price  mention, 
and  objecting  strenuously  to  the  action  of  a  manufac- 
turer in  suggesting  retail  prices;  accordingly,  we  have 
discontinued  price  mention  on  our  radio  broadcasts. 

"I  hope,  therefore,  that  you  will  appreciate  that 
this  is  a  situation  which  the  manufacturer  cannot  con- 
trol." 


SWIFT  JUSTICE  METED  OUT  TO  PRICE 
CUTTERS  IN  THE  BRITISH  ISLES 

Price  cutters  get  short  shrift  in  England  these 
days,  as  witness  the  report  of  "the  first  case  of  its 
kind  to  come  before  the  Court  of  Justice  on  price  cut- 
ting" in  the  March  issue  of  Tobacco,  British  trade 
journal. 

The  case  was  that  of  the  Ardath  Tobacco  Com- 
pany, Limited,  against  Mercados,  a  firm  carrying  on 
business  as  retailers  of  tobacco  and  cigarettes. 

"They  were  price  cutters,"  says  the  report,  "and 
it  was  suggested  that  they  should  not  l)e  supplied." 

The  defendants  then  approached  the  secretary  of 
the  Tobacco  Trade  Association  and  asked  that  the 
recommendation  against  them  (namely,  that  they 
should  not  be  served)  should  be  withdrawn,  and  were 
told  it  would  be  if  they  ceased  to  cut  prices  and  paid 
damages. 

Mr.  Justice  Swift:  "You  say  there  is  no  defenseT'* 

Counsel:  "No,  my  lord.  I  ask  for  judgment,  an 
injunction  against  ^lercados  and  damages  of  350 
pounds." 

Judgment  accordingly  with  costs. 

A  similar  judgment — a  perpetual  injunction 
against  Mercados,  with  300  pounds  damages  and  costs 
— was  obtained  at  the  same  time  by  the  Imperial  To- 
bacco Company  (of  Great  Britain  and  Ireland), 
Limited. 


TWENTY  GRAND  ON  24-HOUR  SCHEDULE 

"We  have  already  made  our  dividend  for  this 
year.  Therefore,  we  have  nothing  to  worry  about  in 
this  so-called  cigarette  war.  Twenty  Grand  are  still 
going  strong."  Thus  spoke  Wood  F.'  Axton,  president 
of  the  Axton-Fisher  Tobacco  Company,  maker  of  Spud 
and  Twenty  Grand. 

It  is  reported  that  the  Axton-Fisher  is  now  oper- 
ating twenty-four  hours  a  day,  %vith  2000  employees 
working  in  three  eight-hour  shifts. 


April  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


17 


Yes  J  said 


•  I 


PIPE -READY 


better  tobacco 
and/D/e/ifyof  it 


COMMON  SENSE 


MURIEL 


NEW    SIZE 


5^ 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  5^. 


MM.  kv 

r.   LOIILtAKD  CO..  INC. 


.-J 


NO  LET  UP  IN  SPUD  ADVERTISING 

**We  haven't  even  considered  shifting  our  ad- 
vertising momentum  from  high  to  second  gear,''  writes 
E.  J.  llelke,  advertising  maiuiger  of  the  Axton-Fisher 
Tobacco  Company,  manufacturers  of  Spud  cigarettes, 
in  the  March  IGth  issue  of  Printer's  Ink.  We  con- 
gratulate ^Ir.  llelke  and  Spud  on  two  counts:  First, 
on  the  common  sense  dictum  that  **  people  smoke  even 
during  a  banking  holiday,"  and,  for  that  reason,  it 
would  be  folly  to  curtail  the  company's  well-planned 
advertising  program;  second,  on  Spud's  seasonal 
**geared-to-the-calendar"  copy,  which  is  our  notion  of 
humdinger  advertising. 


Establiihed    1886 


"BEST  OF  THE  BEST 


9f 


*"••'•"-'  -'  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway,  New  York  City 

FACTORIES:  Tampa  and  Keg  West.  Florida 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 

JESSE  A.  BLOCK.   Wheeling.   W.  V».  .,..„.......*....„....*•....•.. .••.Pre«ideni 

CHARLES  J.  EISENLOHR,  PhiUdelphli,    Pa Ex-Preiidenl 

JULIUS  LICHTENSTELV.  New  York.  N.  Y Vice  Preiidenl 

WILLIAM  BEST,  New  York,  N.  Y Chairman  Executive  Cointnittee 

MAJ.  GEORGE  W.  HILL,  New  York,  N.  Y Vice-Pteaident 

GEORGE  H.  HUMMELL.  New  York,  N.  Y Vice-President 

H.  H.  SHELTON.  Washington.  D.  C Vice-Preaident 

WILLIAM  T.  REED.  Richmond.  Va Vice-Prealdent 

HARVEY  L.  HIRST,  Philadelphia.  Pa Vice-Prea.dent 

ASA  LEMLEIN.  New  York.  N.  Y .•••;••.•.• ."Treasurer 

CHARLES  DUSHKIND.  New  York.  N    Y    Counsel  and  Managing  Director 

Headquarters,  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati,  Ohio  .^...President 

CHAS    B.  WITTROCK.  Cincinnati,  Ohio  Vice-President 

GEO.  S.  ENGEU  Covington.  Ky Treaaurer 

WM.  S.  GOLDENBURG,  Cincinnati,  Ohio  Secretary 

ASSOCIATED  CIGAR  MFRS.  \ND  LEAF  TOBACCO  DEALERS 

Jt)HN  H.  DUYS.  New  York  City  President 

MII-TON"  RANCK.  Lancaster,  Pa First  Vice-Preaident 

n    F.MIL  KLEIN.  New  York  City  Second  Vice-Preaident 

lEE  SAMUELS,  New  York  City   Secretary-Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN.  Newark,  N.  J ..........President 

AI.RERT  FREEMAN.  New  York.  N.  Y First  Vice-ft-esident 

IRVF.M  M    MOSS.  Trenton.   N.  J Second  Vice-President 

ABE  BROWN,  180  Grumman  Are.,  Newark,  N.  J Secretary-Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA    LEMLEIN    x>:- ••£!** -5"! 

SAMUEL  WASSERMAN  Vice-President 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 

DISTRIBUTORS 

C.  A    JUST,  St.  Louis.  Mo ......President 

E.  ASBURY  DAVIS.   Baltimore.  Md Vice-President 

E.  W.  HARRIS.   Indianapolis.  Ind Vice-President 

JONATHAN  VIPOND.  Scranton.  Pa Vice-President 

GEO.  B.  SCRAMBLING,  Cleveland,  Ohio   Treasurer 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jersey  City,  N.  J Secretary 


18 


53rd  vear 


Say  You  Saw  It  in  The  Tobacco  World 


April  1,  1933 


Tobacco  Merchants'  Association 
Registration  Bureau,  ^£^"^0^0^ 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration,         (see  Note  A), 

Search,  (see  Note  B), 

Transfer, 

Duplicate  Certificate, 

Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants'  Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(30)  titles,  but  less  than  thirty-one  (31).  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


$5.00 
1.00 
2.00 
2.00 


REGISTRATIONS 

BLIMEY:— 46,167.     For  smoking  tobacco,  pipes  and  smokers'  ar- 
ticles.    February   27,    1933.     Harry    Prochaska,    Inc.,    New    York, 

N.  Y. 
SOLDIERS  FIELD: — 46,168.    For  all  tobacco  products.    February 

24,  1933.    Webster  Eisenlohr,  Inc.,  New  York,  N.  Y. 
STATUS: — 41,169.    For  all  tobacco  products.    March  7,  1933.    B  & 

S  Cigar  Co..  Richard  Bavlin,  Proprietor,  Chester,  Pa. 
ANTON  J.  CERMAK:— 46,170.     For  all  tobacco  products.     March 

13,  1933.    Samuel  D.  Seideman,  Chicago,  111. 
ROUND  TABLE:— 46,171.     For  smoking  tobacco.     December  28, 

1932.  Arthur  Falk,  New  York,  N.  Y. 

WILLIAM   A.  COMSTOCK:— 46,173.     For  all   tobacco  products. 

February  25,  1933.    American  Bo.x  Supply  Co.,  Detroit,  Mich. 
TIN  CUP: — 46,174.    For  chewing  and  Mnoking  tobacco.     March  21, 

1933.  Fisher  &  Koser  Tobacco  Co.,  Hanover,  Pa. 


TRANSFERS 

PENCHANT:— 23,820  (Trade-Mark  Record).  For  cigars.  Regis- 
tered January  20,  1901,  by  George  Schlegel,  New  York,  N.  Y. 
Transferred  to  Winner  Cigar  Corp.,  Astoria,  L.  I.,  N.  Y^  March 
14,  1933.  ,      .    ,^ 

PETERSON:— 46,142  (T.  M.  A.).  For  pipes.  Registered  March  16, 
1933,  by  Rogers  Imports,  Inc.,  New  York,  N.  Y.  Transferred  to 
Harrv  L.  Rogers,  New  York,  N.  Y.,  March  15,  1933. 

CAMEO:— 7,560  (U.  S.  Patent  Office).  For  cigars,  cigarettes,  smok- 
ing a^id  chewing  tobacco.  Registered  August  5,  1879,  No.  301 
(Legal  Protective  Association).  For  cigars.  Registered  July  14, 
1881,  by  Kerbs  &  Spiess,  New  York,  N.  Y.  Transferred  by  Gen- 
eral Cigar  Co.,  Inc.,  successors  to  original  registrants,  to  Consoli- 
dated Litho.  Corp.,  and  re-transferred  to  M  &  N  Cigar  Manufac- 
turers. Inc.,  Cleveland,  Ohio,  March  12,  1933. 

STATUS:— 21,189  (Trade-Mark  Record).  For  cigars.  Registered 
July  19,  1899,  by  L.  Levy  &  Son,  New  York,  N.  Y.  Transferred  by 
George  Schlegel,  Inc.,  successors  to  original  registrants,  to  B  &  S 
Cigar  Co.,  Richard  Bavlin,  Proprietor,  Chester,  Pa.,  March  6,  1933. 

EL  SANGRO:— 31,237  (U.  S.  Tobacco  Journal).  For  cigars,  ciga- 
rettes, cheroots  and  tobacco.  Registered  January  23,  1906,  by  Wm. 
Steiner  Sons  &  Co.,  New  York,  N.  Y.  Transferred  by  Consoli- 
dated Litho.  Corp..  successors  to  original  registrants,  to  C.  C. 
Creitz.  York.  Pa.,  March  21,  1933. 

BUNNIE  BOY:— 26,641  (Tobacco  Leaf).  For  cigars.  Registered 
December  15,  1903.  by  The  Maryland  Litho.  Co.,  Baltimore,  Md. 
Transferred  to  A.  J.  Golden,  Baltimore.  Md.,  February  9,  1933. 

LA  VEGA  DE  GUEDALIA  Y  CA:— 16,864  (Tobacco  Leaf)^  For 
cigars,  cigarettes  and  tobacco.  Registered  May  5,  1899,  by  Gueda- 
lia  &  Co.,  New  York,  N.  Y.  Through  mesne  transfers  acquired  by 
J.  M.  Rosenberg,  and  re-transferred  to  the  Petri  Cigar  Company, 
Inc.,  San  Francisco,  Ca!.,  January  28,  1933. 


CALAHAN  TO  ADVERTISE  ROUND  TABLE  MIX- 
TURE  FOR  FAIRFAX  TOBACCO  COMPANY 

Arthur  Falk  has  organized  the  Fairfax  Tobacco 
Company  in  response  to  numerous  requests  that  he  re- 
sume the  business  long  maintained  by  his  late  father, 
M.  Falk,  his  late  l)rother,  Albert  Falk,  and  himself. 
He  has  re-entered  the  industry  with  Round  Table  Mix- 
ture,  a  blend  of  foreign  and  domestic  tobaccos,  packed 
in  the  two-ounce  Nupouch  Pakit,  and  in  eight-ounce 
and  sixteen-ounce  sizes.  The  Kound  Table  advertising 
is  directed  by  Harold  Augustin  Calahan,  New  York 
advertising  agent. 


mMMMMMMSSMMMMMSS^M^^Mm 


TUMJM 


Classiliecl  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payabls 
strictly  in  advance. 


rirrivirrwrr^virrtsjrtri^vit 


cSEytTso? 


ti?r^ffrflrrfl!fi^B?w«a 


POSITION  WANTED 


CIGAR   FACTORY   SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience    With   One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE— No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


OLD    MANUFACTURING    FIRM    OF    HAVANA    QUALITY 
CIGARS  will  serve  orders  in  any  quantity  to  discounting  dealers, 
at  profitable  prices.    Satisfaction  guaranteed.    Address  for  particulars 
Fair  Dealing",  Box  1168,  Tampa,  Fla, 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  melCow  and  smooth  In  charactat 
and  Impart  a  moat  palatable  flavor 

fUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BKTUN.  AlOIIATlZEB.  BOX  PLAVOIS.  PASTE  SWEETENEIS 

FRIES  &  BRO.»  02  Reade  Street,  New  York    | 


GEORGE  GIVOT  ON  OLD  GOLD  HOUR 

Exit  Jolin  Modlniry.  Enter  Ooor^o  (Jivot.  That's 
tlic  ^ood  news  for  listeners  to  tlie  Old  Gold  radio  pro- 
L^ram,  and  it's  particularly  pood  news  when  coupled 
with  the  announcement  that  Fred  Waring  and  his  Penn- 
sylvanians,  and  *'Mairnolia"  are  retained  on  the  new 
program. 

It  was  just  too  much  to  expect  that  Old  Gold,  on 
its  return  to  the  air  six  weeks  or  so  apo,  could  have 
introduced  three  "naturals"  at  one  time.  That  two 
of  the  three  should  have  clicked  so  decisively  is  a  real 
tribute  to  Old  Gold's  air  showmanship. 

First  to  put  Paul  Whiteman  on  the  air,  the  **not- 
a-cough-in-a-carload"  cigarette  was  first  to  bring  Fred 
AVaring  and  his  Pennsylvanians  to  tlie  radio  in  a  series 
of  national  broadcasts.  And  now  these  boys  are  al- 
ready one  of  the  most  popular  band  aggregations  on 
the  air.  As  for  ** Magnolia,"  she  has  nothing  else  but 
what  John  Medbury  lacked. 

John's  material  was  good  and  of  the  same  incisive, 
wise-cracking  character  as  the  stulT  in  his  i)opular  daily 
column,  but,  as  Frank  Tinney  used  to  say,  "he  put  it 
over  and  it  laid  there." 

And  now  we  welcome  George  Givot,  "the  Greek 
Ambassador  of  Goodwill,"  in  anticix)ation  of  a  smooth 
hour  with  him,  Fred  Waring,  the  Pennsylvanians, 
Magnolia  and  the  broadminded  advertising  continuity. 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


Phi  la,,  Pa. 
Hanover,    Pa. 
Cincinnati,  Ohio 


York  Pa 

AUTOKRAFT  BOX  CORPORATION       Chicago,  lii. 

Lima     Ohio  Detroit,  Mich. 

4    1^^     ^*     ^  \\n  p^       ^4>«^^«^€»  Wheeling,  W.  Va. 

A  r^Atioax  Wif      service  ^^ 


PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH  MONTH  AT  236  CHESTNUT  ST..  PHILA..  PA 


n 


After  all  ^^^ 
nothing  satisfies  like 
a  good  cigar 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box— and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


WHEN  BUYII 

Remember  that  Rei 

THE  BEST 

ARE   PAG 

WOODEN 


Volume  53 


THE  TOBACCO  WORLD 


Number  8 


Established  1881 

TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 

Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street,  Philadelphia,  Pa. 

Entered  as  second-class  mail  matter,  December  22,  1909,  at  the  Post  Office,  PhUadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


$2.00  a  Year 


PHILADELPHIA,  APRIL  15,  1933 


Foreign  $3.50 


T  lias  not  been  our  privilege  to  preview  the 
promotional  plan  which  has  been  devised  to 
rehabilitate   the   cigar   business.      Hut   ^ve   do 
know  that  it  is  the  result  of  several  months' 
hard  and  intelligently  directed  etYort;  that  it  has  been 
agreed  upon  by  a  substantial  number  of  the  leading 
cigar  numufacturer.s;  that   these  manufacturers  have 
expressed  a  willingness  to  subscribe  their  proportion- 
ate share  of  the  necessary  expense  of  the  program; 
that  the  plan  does  not  contemplate  shoveling  huge  sums 
into  general  advertising  propaganda;  that  it  is  spon- 
sored bv  a  (V)mmitlee  of  the  Associated  ('igar  Manu- 
facturers and  Leaf  Tobacco  Dealers,  headed  by  D.  Emil 
Klein  as  chairnuin;  that  the  plan,  however,  is  not  con- 
fined to  members  of  the  association,  ))ut  is  open  to  all 
cigar  manufacturers;  and  that  it  will  become  an  actual- 
ity if  upwards  of  7')  i)er  cent,  of  the  manufacturers  will 
underwrite  the  costs  on  the  basis  of  only  two-tenths  of 
one  per  cent,  of  the  normal  business  of  each  subscriber. 
Assuming,  from  even  our  incomi)lete  knowledge  of 
the  details,  that  tlie  plan  is  sound,  it  is  our  opinion  that 
a  manufacturer  wlio  would  not  invest  this  small  frac- 
tion of  a  normal  vear's  incinne  to  resuscitate  the  busi- 
ness which  is  his*  livelihood  is  thereby  admitting  that 
he  does  not  want  hi>  business  restored. 


Cj3     Ct)     C?3 


T  the  top  of  the  live-column  A.  cK:  \\  advertise- 
ment in  tlu'  Philadelphia  evening  news]»a])ers 
on  \\)r\\  1.".  (Holy  Thursday)  was  the  an- 
nouncemi'nt,  "In  observance  of  (lood  Friday, 
AT)ril  14,  our  stores  will  be  closed  between  the  hours  of 
12  and  :5  V.  M."  Towards  the  bottom  of  the  advertise- 
ment was  a  box  listing  the  A.  &  V.  cut  prices  of  the  Big 
Four  cigarettes— lil  cents  a  \mvk  of  twenty,  2.')  cents  a 
tin  of  fiftv,  and  $1.(M)  a  carton— headed  by  the  signifi- 
cant warning,  "Buy  a  supply  of  your  favorite  brand 
UQ^v — /)nr  j)rices  advance  Monday,  A])ril  17." 

AVe  do  n(»t  know,  ollicially,  that  there  was  any  con- 
nection between  these  two  announcements,  but,  being 
ourselves  tilled  with  the  spirit  of  Passover  and  Holy 
Week,  it  is  j»leasant  to  regard  this  ])henomenon  as  evi- 
dence' that  the  chain  >tore  system  has  been  unjustly 
indicted  as  a  soulless  corporation.  Here  is  testimony 
to  show  that  it  required  only  the  approach  of  a  great 


to  bring  the  corporation  to  a  realization  of  the  havoc 
its  i)rice-cutting  tactics  have  wrought  on  the  time- 
honored  business  of  retailing  cigars,  cigarettes  and  to- 
bacco at  a  fair  and  honest  profit. 

This  thought  is  so  intriguing  that  we  are  con- 
strained to  ])lead  with  the  Big  Four  manufacturers  to 
schedule  future  price  changes  at  Christmas  or  Easter- 
tide, when  the  insi)iration  of  the  holy  season  would 
counteract  the  temptation  of  the  grocery  or  other  chains 
not  depending  on  tobacco  for  a  livelihood,  to  add  an 
extra  slash  on  their  own  account. 

The  retailers  will  thank  the  manufacturers  for  this 
thought  fulness. 


^^^^^  ^bO^a  a^O** 

£j3    Ct3    Ct] 


FFFCTIVF  advertising  is  exemplified  in  the 
new  cartoon  strip  presentation  of  Camel's  ''no 
trick"  story.  This  latest  form  of  what  is  un- 
deniably one  of  the  most  discussed  advertising 
campaigns  of  the  year  gets  the  basic  idea  over  in  more 
jiaphic  style,  but,  what  is  more  important,  it  hooks 
up  ( 'amel  cigarettes  more  closely  with  the  copy. 

The  various  units  of  the  previous  releases  are 
wisely  retained,  so  that  we  continue  to  read  in  about 
everv  newspajier  we  pick  up,  that  "It's  fun  to  be  fooled 
.*  it's  more  fun  to  know,"  as  well  as  the  Camel  ap- 
pial,  *'Xo  tricks  .  .  .  just  costlier  tobaccos"  and  the 
viniple  declarative  statement,  "Camels  contain  finer, 
mure  expensive  tobaccos  than  any  other  popular 
brand,"  which  is  now  most  etTectively  placed  beside 
tlie  i»ackage. 


Ct3     ($3     Ct3 


XE  manifestation  of  the  business  hysteria  of 
the  last  fe^v  years  has  been  the  prevalence  of 
contests.  We  can  understand  the  temporary 
stimulus  to  sales  resulting  from  these  competi- 
tions, because  one  of  the  requirements  for  entry  is  a 
label,'  or  carton  top  or  wrapper  "or  a  drawn  reproduc- 
tion of  same,"  but  we  have  yet  to  see  any  evidence 


to  show  that  It  required  only  tne  approacn  o    a  .^^leai  '"  "t.i;  .i,,  ^,,,^  ,,.,i^^  or  ill-will  growing  out  of 

religious  festival  to  touch  the  hidden  soul  ot  the  chain,         ot  an.MUmg  ( i>.    nui  ^^nci  » 


53rd  year 


THE  TOBACCO  WORLD 


April  15,  1933 


them.    Sometimes  misuecessful  contestants  go  to  the 
length  of  suing  wlien  the  decision  goes  against  them. 

We  remember  reading  of  one  such  suit  brought 
against  a  prominent  motor  car  company.  The  contest 
in  this  instance  was  for  the  best  answer  to  a  question. 
The  entrant  who  sued  did  so  on  the  ground  that  the 
winner,  while  tiattering  the  company  with  Jiis  entry, 
actually  did  not  answer  the  question,  and  we  were  in- 
clined 'to  agree  with  that  contention.  But  we  never 
did  learn  wliat  was  the  outcome  of  the  suit. 

Now  we  are  to  be  regaled  with  the  details  of  an- 
other suit  of  the  same  kind,  brought  against  a  cigar 
manufacturer.  The  contest  was  for  the  largest  num- 
ber of  words  formed  from  the  letters  in  the  name  of  a 
cigar.  We  know  a  man  and  his  wife  who,  with  the  aid 
of  an  unabridged  dictionary  and  the  required  letters 
cut  on  small  strips  of  cardboard,  amassed  something 
like  1300  words  from  the  12  letters. 

The  winner,  however,  submitted  only  1100  words. 
Suit  is  now  brought  by  another  contestant  who  entered 
1177  words. 

It  comes  out,  however,  that  the  winner  was  de- 
cided, not  on  the  largest  gross  number  of  words,  but 
on  the  largest  number  of  words  found  to  coincide  with 
a  ''master  list"  of  1)04  standard  words,  c()nq)iled  by 
three  University  professors. 

This  manufacturer  ought  to  have  some  figures  on 
the  value  of  such  a  contest.  He  ouglit  to  know  what 
direct  stimulus  to  sales  there  was  for  contest  ants  to 
get  the  necessary  labels.  And  he  ought  to  have  some 
idea  of  the  number  of  thousands  of  unsuccessful  con- 
testants who  are  anything  but  friendly  to  liim,  in  con- 
trast to  the  handful  of  lucky  contestants  wliom  lie 
pleased. 

Yet  tomorrow  or  the  next  day,  another  manufac- 
turer, maybe  in  the  same  industry,  will  get  the  contest 
bug  and  will  go  to  untold  trouble  and  expense  to  con- 
duct one  of  the  things,  without  making  any  investiga- 
tion of  the  results,  good  and  bad,  that  others  got  out 
of  a  similar  stunt. 


^     CS3     Ct3 


T  IS  ONE  of  our  pet  contentions  that  the  secret 
of  a  successful  retail  ])usiness  li<'s,  vu>\  in  ]>ally- 
hoo,  smartness,  cleverness  or  trieks  of  any 
kind,  but  in  the  day-in-day-out  i)ractice  of  old- 
fashioned  fundamentals.  *A  clean,  well-liglited,  well- 
stocked  store.  Anatmosjihereof  wek'ome.  A  smile  for 
your  customer  if  a  smile  comes  natural  to  you  (if  not, 
beware  of  that  sickly  jirofessional  imitation  of  a  smile 
w^hich  is  one  of  the  niost  goshawful  sights  in  the  world). 
A  respect  for  your  customer's  taste.  A  courteous 
*' Thank  vou"  when  he  has  bought. 

This  pet  belief  of  ours  was  in  our  mind  when  we 
picked  up  Vol.  30,  No.  1,  of  The  Vmlr^i  Shubl  sixteen- 
page  house  organ  of  United  Tigar  Stores  and  Associ- 
ated Companies,  and  saw  the  title  of  the  leading  article, 
''How  to  Build  Cigar  Business."  Being  outside  the 
United  circle,  we  had  not,  of  course,  lead  the  ])revious 
twenty-nine  volumes,  but  we  were  certain  that  they 
must  have  contained  every  ])ossil)le  suggestion  ('U  the 
selling  of  cigars,  so  we  should  not  have  been  surprised 
to  find  some  highly  sophisticated  discussion  in  tlu;  arti- 
cle that  caught  our  eye  in  this  current  issue. 


Lo  and  behold  ye,  it  is  nothing  more  nor  less  than 
n  restatement  in  simple  declarative  sentences  of  the 
fundamentals  that  we  advocate  on  every  occasion.  Tlie 
article  does  its  job  so  simply  that  we  cannot  resist  the 
temptation  to  reproduce  it  in  full.  Head  it.  It's  not 
literature.  It's  just  i)lain  common  sense,  which,  as 
evervbodv  now  ought  to  know,  is  the  most  uncommon 
commoditv  in  the  world.  And  don't  refrain  from  read- 
ing it  on  tiie  ground  that  you  can't  learn  anything  from 
an  outfit  that  couldn't  save  itself  from  trouble.  Take 
it  from  us.  United  Cigar  Stores  did  not  get  into  trouble 
bv  adhering  to  the  following  recommendations: 

"Cigar  smokers'  tastes  vary  greatly.  Some  prefer 
the  all-Havana  type  of  cigar;  others  prefer  Porto 
Bican;  still  others  favor  Manila,  domestic  or  l)lended 
type.  In  every  case  the  cigar  any  smoker  prefers  is 
t iie  best  cigar,  tis  far  as  that  smoker  is  concerned.  That 
is  what  we  mean  when  we  say,  'Cater  to  the  smoker's 

"A  large  number  of  smokers  are  oiten  sold  the 
wrong  tvpe  of  cigar,  the  type  that  does  not  fit  their 
taste,  aiid  thev  immediately  condemn  the  cigar.  It  is 
leally  a  bad  cigar— to  them— because  they  just  don't 
like  it.    Don'ttry  to  make  them  like  it. 

''The  cornerstove  of  the  iohacco  busitiess  is  cigars; 
alwavs  has  been  and  undoubtedly  always  will  be.  The 
ciuar  is  a  man's  smoke.  The  successful  tobacco  iner- 
clmnt  knows  that,  and  builds  his  Inisiness  accordingly. 

"The  successful  tobacco  merchant  understands 
ciuars;  knows  the  delicate  nature  of  cigar  leaf;  knows 
how  sensitive  it  is  to  excessive  moisture,  or  the  absence 
of  it,  and  how  sensitive  it  is  to  all  odors,  even  the  faint- 
est odors;  he  therefore  keei)s  his  cigars  protected 
airainst  all  such  contamination. 

"The  successful  cigar  merchant  keeps  his  cigars 
neither  over-moistened  nor  too  dry;  he  keeps  them  in 
just  the  right  condition  necessary  to  bring  out  all  their 
fine  Havor  and  aroma. 

"The  successful  cigar  merchant  knows  how  to  dis- 
cuss cigars  in  all  their  strong  appeal  with  cigar 
smokers  because  he  understands  that  ai)peal;  he  Iniows 
there  are  few  su])jects  about  which  a  man  likes  more  to 
talk  than  about  good  cigars.  He  fosters  that  prefer- 
ence and  qualifies  himself  to  talk  intelligently  on  the 
-uhject.  He  knows  the  dilTerent  brands,  their  charac- 
teristics and  their  individual  differences. 

"He  knows  what  results  are  iirodiiced  by  blending 
certain  types  of  cigar  tobacco,  makes  it  a  point  of  im- 
j)ortance*to  determine  his  customers'  ju'efereiices  in  that 
«lirection  and  sees  to  it  that  they  always  get  the  type  of 
cigar  ]>est  suited  to  their  individual  tastes. 

"In  this  article  we  have  endeavored  to  embody  the 
>trong  i)oints  of  cigar  selling;  they  may  be  briefly 
summed  up  as  follows: 

•A'AOir    YOUH    CKJAHS— A'E/vP   YOUR   CI- 
<;  AHS  HKJHT-and^  .s7';L/>  YOUR  CIGARS  RIGHT. 

"Make  no  mistake;  there  is  still  a  big  cigar  busi- 
ness to  lie  had,  aiul  the  iium  who  knows  cigars  and  how 
to  sell  them,  the  iiuin  who  understands  the  appeal  of  a 
good  cigar  to  the  average  man,  and  cajiitalizes  that 
appeal,  is  the  successful  cigar  merchant  we  refer  to 
here.  The  jiractice  of  selling  cigars  by  laV)el  and  push- 
ing them  out  as  so  many  |)ieces  of  wood  is  not  selling 
ci^iars  nor  does  it  Imild  cigar  business. 

'*You  must  imt  knowledge  and  ])ersonality  into 
cii;ar  selling.  Make  a  rite  of  selling  cigars,  because  in 
a  big  measure  that  is  what  it  is.  When  you  put  the 
ritdit  cigar  into  the  haiuls  of  the  customer,  you  are 
doinir  vour  full  share  to  l)ring  contentment,  pleasure 
and  happiness  into  the  lives  of  the  generally  most 
worth-while  people— the  smokers  of  cigars.    DO  IT. 


April  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


«!»■.    I  ■■        n       ■■       ■■       — 


"It  CouldnH  Be  Done,"    But  They  Did  It 

The  Story  of  Robert  Bums 


•JH— ■•- 


.«■  11  M  ■■ 


—       ~l»  ■■  M  ■■  11- 


M  M  H  ■■  ■■  ■■  ■■  ■■  M  


4 


By  F.  J.  Ross 

Chairman,  Fuller  &  Smith  &  Ross,  Inc. 

The  foUoivinq  article,  one  in  a  series  entitled.  ".In  Adver- 
tising Experience' I  I'ound  Most  I nterestinfi."  is  reprinted  from 
the  April  nth  issue  of  Printkrs'  Ink  because  of  what  uuiy  be 
called  its  "inside  story"  of  the  promotion  of  the  Robert  Burns 
cigar. 

EETHOVEN  was  once  asked  which  of  his  com- 
])ositions  he  liked  the  best.  He  re])lie(l  "Al- 
ways the  last."  The  genius  of  Beethoven,  to 
me  the  most  moving  and  awesome  which  music 
has  yielded,  has  no  parallel  in  our  material  advertising 
world.  But  many  creative  advertising  men  share  with 
him,  I  imagine,  the  trait  of  his  just  cited. 

It  is  said  that  Beethoven  kept  a  washbowl,  ewer, 
soap  and  towel  near  his  piano.  In  the  fever  of  com- 
position which  doubtless  induced  a  nervous  ])erspira- 
tion,  he  would  wash  his  hands  every  few  minutes.  The 
quill  with  which  he  scored  and  the  keys  through  which 
he  sounded  his  new-born  ideas  felt  ])etter  to  his  hands. 
This  recalls  the  almost  unbelieva])le  genius  of  Wagner, 
who,  when  in  poverty-stricken  exile  in  Paris,  wrote  sev- 
eral of  his  greatest*  operas  without  any  piano.  Pure 
abstract  creation. 

The  advertising  man,  just  a  type  of  liusiness  man 
after  all,  and  usually  a  clean  animal,  doesn't  wash  his 
hands  every  few  minutes  when  at  work,  but  he  (Iocs* 
smoke.  Tons  and  tons  of  tobacco  and  countless  cigars 
and  cigarettes  have  gone  into  the  ])roduction  (»f  adver- 
tising, which  brinus  me  to  my  story  of  Robert  Burns 
and  White  Owl. 

The  story  may  be  interesting  because  it  tells  of 
bringing  back  to  greater  vigor  and  fame  than  ever,  two 
brands  that  were  deathly  sick.  Also  because  it  tells  of 
exploding  an  old  tradition  of  the  cigar  industry. 

The  Tnited  Cigar  Manufacturers  (Corporation  (to- 
day known  as  (leneral  Cigar  <'oini)any.  Incorporated) 
was  a  merger  of  several  independent  conceins.  Some 
of  these  concerns  wen*  making  very  gooil  cigars  that 
had  little  fame.  One  of  these  concerns  ha<l  enjoyed 
extraordinary  fame  in  its  past  l>ut  (piality  of  its  prod- 
ucts had  slackened.  This  was  the  concM'rn  that  had 
brought  Robert  hums  and  Owl  into  the  nieruer. 

There  was  much  debate  about  future  policy.  The 
corporation  owned  many  brands  of  varying  repute  and 
volume.  It  could  not  promote  them  all.  The  trend  of 
the  times  even  tlu'ii  in  P.'U  p(>inted  to  c<'iit ralization  of 
elTorts  and  fav<M-e(l  a  small  family  of  giant  brands  over 
a  large  family  of  pygmy  brands.  Some  of  the  corpo- 
ration's brands  were  not  i)ygmies  by  any  means,  but 
there  were  certainly  no  giants. 

The  net  (>(  it  was  this — the  corporation  had  no 
brands  as  well  known  and  widely  distributed  as  Robert 
Burns  and  (Kvl.  P.ut  both  of  tin's<'  brands,  decimated 
in  quality,  were  riding  on  momentum,  a  momentum 
steadily  subsiding.  There  were  three  schools  of  thought 
represented  in  the  debate. 

1.  It  takes  a  long  while  to  make  a  large  ]>nblic 
familiar  with  a  brand.  Let  us  take  Robert  Burns  and 
Owl,  our  best  known  brands,  standardize  their  (luality, 
standardize  their  selling,  standardize  their  distribu- 


tion, and  gradually  l)uild  up  strong,  healthy  brands  and 
c<)mmensurate  volume. 

2.  Let  these  famous  old  brands  proceed  to  their 
death  and  put  the  effort  behind  two  other  brands  of 
live-  and  ten-cent  grade  respectively,  which  though  not 
so  well  known  nor  so  widelv  distributed  are  brands  with 
a  good  heritage. 

:\.  Create  a  new  brand  in  place  of  Robert  Burns 
and  another  in  ])lace  of  Owl. 

In  view  of  the  grand  structure  General  Cigar  has 
since  reared  on  foundations  laid  primarily  in  those 
(hiys,  and  to  which  it  has  continually  applied  a  caliber 
of  expansion  and  development  worthy  of  the  highest 
admiration,  I  was  sitting  in  on  a  big  potential  situation. 
I  didn't  sense  this  fully  at  the  time,  for  I  think  no  one 
in  the  circle  active  on  the  problem  dreamed  of  the  two 
uiaiits  that  would  ultimately  spring  from  the  almost 
<lead  bodies  of  Robert  Burns  and  Owl. 

All  three  of  the  above  proposals  had  strong  adher- 
ents. I  stood  with  the  group  that  were  for  No.  1,  i.  e., 
to  revive  Burns  and  Owl.  The  debate  finally  concluded 
with  a  harmonious  decision  in  favor  of  this. 

As  1  grasped  what  could  be  done  to  standardize  the 
•jualitv  of  these  brands,  their  selling  and  distribution; 
as  1  worked  on  the  promotion  and  advertising  plans, 
and  then  in  the  field  with  distributing  organizations 
from  coast  to  coast  to  help  get  the  new  campaign  off  to 
a  good  start,  I  am  sure  I  was  as  intensely  interested  as 
anv  musical  conqmser  could  have  been  at  his  w^ork. 

One  day  I  asked  our  client  what  was  happening  to 
sales  on  Rol)ert  Burns. 

He  replied,  "When  the  campaign  began  w^e  were 
Heilin--  Burns  at  the  rate  of  17,(M)(),0()0  cigars  annually. 
Now  we  are  selling  them  at  the  rate  of  14,000,000.  How 
loni:,  Ross,  will  it  take  us  to  kill  the  business  with  your 

lii'lp!'' 

T  didn  't  miss  a  twinkle  in  his  eye. 

The  new  standardized  selling  had  cut  out  free  deals 
whi<'h  had  been  prevalent,  and  the  new^  standardized 
.jualitv  had  set  one  price  for  Robert  Burns  to  all  dis- 
1  ributors,  whereas  before  the  merger  the  cigar  had  been 
nuule  to  meet  ditTerent  prices  set  by  different  large 

ci'stomers. 

To  wipe  out  these  old-fashioned  notions  ot  mer- 
,  handisimr,  selling  and  (luality  was  to  jolt  some  of  the 
nid  timers.  Time  was  necessary  to  let  such  customers 
adjust  to  the  new  ideas  and  policies  of  the  company. 
Tliis  was  the  interval  during  which  sales  were  lost. 
Tliiv  was  the  interval,  too,  when  all  new  sales  were 
made  on  a  sound  policy  and  sound  merchandise — aim- 
in-  at  new  sound  objectives.  -r,  ,     .  -o 

(Jraduallv  the  tide  turned  and  when  Robert  Burns 
had  climbe<l  ti)  an  annual  rate  of  some  25,000,000  cigars 
ilie  following  ei)isode  occurred.     It  relates  to  the  old 

iradition.  . 

\  hiirh  officer  of  the  company  who  supervised  man- 
ut'actun'"^(I  (h)n't  think  the  cigar  industry  ever  pro- 
duce<l  one  abler  in  this  respect)  entered  an  advertising 
(onfereiice  and  asked  me  '*How  many  Robert  Burns 
do  vou  think  we  can  sell  in  a  year!  What's  the  top?" 
'  i  had  learned  some  of  the  equations  bearing  on  the 
question  of  ten-cent  cigar  consumption  and  answered, 

(Contimied  on  Page  16) 


53rd  year 


THE  TOBACCO  WORLD 


April  15,  1933 


A.  T.  STOCKHOLDERS  APPROVE  BONUS  PLAN 

T  THE  annual  nu^otin^^  of  i\w  stockholders  of 
the  Amoricaii  Tobacco  Comi)aiiy,  held  in 
Newark,  N.  J.,  last  wi'ck,  i>8  per  cent  of  the 
stocklioklers  of  the  company  who  voted  either 
by  proxv  or  in  person  phu'cd  their  stamj)  of  approval 
upon  the  tirin's  ])olicy  of  l)estowinji:  casli  and  stock 
bonuses  upon  its  ofKcials  and  empk^yees.  A  small 
minority  voiced  its  dissent. 

Paul  M.  Hahn,  vice-president  of  the  company,  pre- 
sided at  the  meeting  in  the  absence  of  Mr.  George  W. 
Hill,  president  of  the  company. 

The  following  were  elected  to  the  board  of  di- 
rectors: Richard  J.  Bovlan,  John  A.  (^rowe,  C.  Huntley 
Gibson,  Patrick  H.  Gorman,  Paul  M.  Hahn,  Tullis  T. 
Harkrader,  Edmund  A.  Harvey,  James  B.  Harvie, 
George  W.  Hill,  James  E.  Lipsc(mib,  Jr.,  (Miarles  F. 
Neilev,  William  H.  Ogs])ury,  Fred  B.  Renter,  Frank 
V.  Riggio,  Vincent  Riggio,  Thomas  }{.  Taylor  and 
AVilliam  E.  Witzleben. 

A  resolution  approving  allotments  of  stock  made 
to  em])loyees  by  a  ])lan  ap])roved  at  a  special  meeting 
in  July,  if>30,  was  passed  by  the  following  vote: 

For  Against 

Preferred 202,:^>63  3,839 

Common    l,()4(l,3(;:)        27,(5!M) 


Common  B 


2,003,563        72,942 


Allotment  and  sale  of  j)referred  stock  of  the  com- 
pany to  officers,  directors  and  em])loyees  from  1!U7  to 
1927,  and  of  common  and  common  "B"  stock  in  1918, 
1924,  1925,  1926  and  1!)29  was  api)roved  thus: 

For  Against 

Preferred 290,633  2,418 

Common   1,036,731        23,517 

Commou  B  ....  2,004,089        36,829 

The  following  vote  ratitied  the  cancellation  and 
abrogation  in  December,  1!>31,  of  allotmuntti  and  sale 
of  stock  under  a  plau  adopted  in  1929: 

For  Against 

Preferred 290.603  1,939 

Common   1,036,551        21,693 

Common  }l   ....   2,004,022        36,872 

Last  week's  action  does  not,  however,  make  the 
bonuses  actuallv  effective.  Two  vears  of  litigation  in 
the  courts  have  preceded  it  and  the  case  is  still  pend- 
ing before  the  Court  of  Chancery  of  the  State  of  New 
Jersey.  The  allotted  stock  has  been  kept  intact  pend- 
ing the  outcome  of  the  legal  case. 

The  salaries  and  bonuses  credited  to  Mr.  Hill  are 
perhaps  indicative  of  those  received  to  a  lesser  degree 
by  liis  sul)ordinates  and  form  the  basis  of  the  oi)posi- 
tion  of  the  minority  group.  Tiie  president  received  in 
1932  a  profit  sharing  ))onus  of  $669,500,  against  $891,- 
570  for  1931,  according  to  a  i)amphlet  issued  to  stock- 
holders. His  profit -slui ring  Imnus  in  1930  was  $842,508 
and  $447,870  for  the  preceding  year.  Last  year  he  also 
drew  a  salary  of  $120,000  and  tJie  year  before  $160,000, 
making  his  total  compensation  for  the  two  years,  re- 
spectively, $789,500  and  $1,051,570. 

Robert  H.  McCarter,  former  Attorney  General  of 
New  Jersey,  and  himself  a  small  stockholder,  insisted 
at  the  meeting  tliat  the  trade  done  l)y  the  company  is 
so  great  that  the  bonuses  in  reality  represent  no  more 
than  a  5  per  cent,  commission  paid  salesmen  on  the 
road. 


BIJUR  HEADS  MAZER-GRESSMAN 

Samuel  H.  P>ijur  has  been  elected  jiresident  and 
active  managei-  of  the  Mazer-(h*essman  Cigar  Com- 
I)any,  lncori)orated,  nuikers  of  Manuel  and  Tennyson 
cigars.  He  will  continue  as  a  partner  in  tlie  leaf  to- 
bacco firm  of  Fj.  Rosenwald  &  l^rother,  but  will  spend 
the  greater  part  of  his  time  at  the  Mazer-Cressman 
head(|uarters  in  Detroit. 

Other  officers  elected  were:  Charles  X.  Cressman, 
first  vice-president;  Henry  Mazer,  second  vice-presi- 
dent ;  J.  C.  Dissette,  treasurer,  and  A.  J.  Levin,  secre- 
tary. 

It  is  announced  that  the  manufacturing  organiza- 
tion will  be  retained  in  its  entirety. 


MAZER  ORGANIZES  NEW  COMPANY 

The  Mazer  Cigar  Comj)any,  Tncori)orated,  is  the 
name  of  a  new  Detroit  manufacturing  company  organ- 
ized last  week  by  Jacob  Mazer,  following  his  resigna- 
tion as  secretary,  treasurer  and  active  manager  of  the 
Mazer-Cressman  Cigar  Company,  Incorporated.  As- 
sociated with  him  will  be  his  son,  AVilliam. 

Tlie  new  company  lias  leased  a  jdant  at  3437 
Goldner  Avenue,  Detroit,  formerly  occupied  by  the  old 
Webster  Cigar  Company. 


Although  retailers  and  distrilmtors  are  far  from 
satistied  with  the  cigarette  situation,  tlie  manufac- 
turers are  api)arently  convinced  that  it  is  a  profitable 
business.  Last  week  the  Brown  &  AVilliamson  Tobacco 
Corporation,  placed  twenty-eight  men  in  selected  re- 
tail stores  in  Phihnlelphia  and  placards  on  the  windows 
of  the  stores  invited  everybody  to  step  inside  and  pro- 
cure a  coupon  from  their  representative  and  present  it 
at  the  counter  with  six  cents  in  cash  and  obtain  a  ten 
cent  package  of  Wings  cigarettes.  The  imi)ression 
prevailing  throughout  the  trade  seems  to  be  that  this 
was  simply  the  equivalent  of  a  statement  from  the 
company  that  they  were  in  the  ten-cent  cigarette  field 
to  stav. 


Yahn  &  ^FcDonnell  report  an  excellent  call  on  their 
Marcello  ))ran(l  which  was  recently  re-established  here 
under  their  **new  deal"  plan,  and  at  the  reduced  price 
(»!"  live  cents.  This  brand,  once  one  of  the  "big 
sellers"  in  this  territory,  has  been  off  the  market  for 
se\ cial  years,  but  th(Me  are  apparently  ])lenty  of  * 'old- 
timers"  to  whom  the  name  Marcello  brings  back 
]»leasant  memories,  and  there  was  an  immediate  de- 
mand for  the  v'Mxay  u]>on  its  a]i])earance  in  the  dealer's 
case.     The  l)rand  is  controlled  bv  Yahn  &  McDonnell. 


In  the  lobl)y  of  the  (leo.  ZifTerblatt  &  Comi)any 
factory  on  Soutli  Third  Street,  the  home  of  the  Hab- 
niiello  cigar,  there  is  prominently  displaye<l  a  sign 
reading:  "Don't  bite  the  hand  that  feeds  you — You 
make  your  living  out  of  the  cigar  busines.s — Smoke 
( 'kjaijs  Only  and  urge  your  friends  to  do  likewise.*' 
This  is  a  dose  of  the  kind  of  medicine  that  will  do  the 
ciirar  iiidustrv  good — if  thev  will  take  it. 


Dave  Morris,  who  t<>gether  with  Charles  Bond, 
constitute  the  tobacco  agents  for  th(»  Philii)i)inc  Gov- 
ernment in  tile  good  old  V .  S.  A.,  and  who  spends  his 
time  travelinu  arouiui  the  country  extolling  the  merits 
of  those  u<)od  Manila  cigars,  was  in  town  last  week 
visiting  retailers  and  distributors  and  reported  prog- 
ress. Mr.  Morris  was  verv  definite  in  his  statement 
that  business  has  turned  that  much  heralded  corner. 


April  15,  1933 


THE  TOBACCO  WORLD 


53rd  year 


j»l  M  


.1 ■■  ■■  »■  — 


Will  ICigars  Stage  Strong  Comeback  With  Beer? 

Only  Cigar  Industry  Can  Answer 


■«■■■»■ 


n        ■■       ttff 


ILL  the  era  of  prosbeerity,  just  happily  ushered 
in,  be  marked  by  a  revival  of  cigar  smoking, 
to  the  everlasting  1)enefit  of  the  sorely-beset 
cigar  industry?     That  is  a  (piestion  to  which 
only  the  cigar  industry  itself  can  give  the  answer. 

It  were  puerile  to  try  to  answer  the  question  by 
putting  a  close  watch  on  cigar  sales  during  the  first 
twentv-four  hours,  or  the  first  week,  or  the  first  month, 
of  le«-*alized  beer  selling.  If  the  industry  intends  to 
depend  on  that  kind  of  automatic  influence,  tor  in- 
creased sales,  it  had  better  not  plan  on  any  night  shitts 
to  fill  expected  orders. 

-Time  alone  will  tell"— that  is  an  exi)ression 
which  we  are  already  hearing  from  cigar  people  who 
are  asked  whether  or  not  cigars  will  sell  more  readily 
now  that  a  former  buddy  of  the  cigar  has  been  restored 
bv  Presidential  decree  to  honor  and  respectability. 

*  *'Time  alone  will  tell"— isn't  that  a  swell  line  tor 
the  representatives  of  an  industry  that  used  to  i)ride 
itself  on  its  initiative,  its  resourcefulness,  its  enter- 
])rise,  its  go-gettiug  sticktoittiveiiess,  its  ur  plus  ultra 

salesmanship.  ,.     ,      •  i'     i  •  i 

It  sounds  more  like  the  drone  ot  a  business  torhid- 
den  bv  law  to  do  anvthing  to  stimulate  sales  than  tlie 
rallvi'ng  battlecrv  (»f  a  group  of  fighters  enrolled  under 
a   b'anner   em)»lazoneil   with   the   bold   words,   '*Be   a 

Man ' ' ' 

Let's  for--et  this  "time  alone  will  telP*  nonsense, 
and  see  first  what  etTect  the  return  of  hi^vv  <> ugh t  to 
have  on  cigar  sales,  and  then  what  eflect   it   mu   ho 

made  to  have.  i  •     ..  i« 

A  ci'^ar  goes  with  a  glass  of  beer— a  leisuieh 
smoke  for  a  leisurely  drink.  It 's  a  part  of  tju'  picture 
of  the  congcMiial  groui)  around  the  table.  It  belongs 
there,  along  with  the  ]n-etzels  and  cheese.  So,  as  more 
beer  is  sold,  more  cigars  ought  to  be  sold. 

The  return  of  beer-drinking,  too,  means  a  recru- 
descence of  the  fine  old  art  of  treating.  And  the  cigai" 
is  the  time-honored  substitute  for  the  man  who  is  either 
not  imbibing  at  all  or  has  already  taken  all  that  the 
doctor  ordered.  Xot  to  menti(m  the  dispenser,  whoso 
union  a])parentlv  laid  it  down  as  an  iron-clad  regula- 
tion that  he  mu'st  aeci'pt  from  iiis  customers  nothing 
other  than  a  cigar,  to  be  ostentatiously  displayed  to 
the  customer  befcne  l)eing  deposited  in  the  vestpocket 
behind  the  white  apnm.     The  m(»re  treating,  then,  the 

more  cigars  ought  to  be  sold.         ,.       ,,  ,   -, 

Burthe  cigar  manufactuivr,  distributor  or  retailer 
who  is  expecting  that  these  natural,  almost  autoniatic 
ofTects  from  the  re.toraticm  of  Iumm'  will  be  suflicieiu 
to  restore  the  ciirar  business  to  its  former  high  state, 
so  that  prosbeeritv  will  spell  pros,)erity  tor  the  cigar 
industrv,  is  just  a  ccunmon,  ordinary,  garden  variety 
d  f  Things  just  <hnrt  happen  that  way  Not  today. 
You  must  work  for  your  sales,  even  in  tli<'    ace  <>t  a 


S( 

V 


What  has  happened,  of  course,  is  that  cigar  manu- 
facturers omitted  to  educate  the  boys  of  yesterday  to 
the  grownup  enjoyment  of  cigar  smoking.  Time  was 
when,  in  the  natural  course  of  events,  a  young  man 
was  graduated  to  cigar  smoking  just  about  the  time 
when  he  started  to  drink  an  occasional  glass  of  beer. 
When  he  could  smoke  a  cigar,  and  the  bartender  did 
not  flag  him  when  he  ordered  a  beer,  he  was  a  man. 
Came  the  war,  the  apotheosis  of  the  cigarette,  and  the 
consequent  widespread  adoption  of  the  shorter,  quicker 

smoke.  ^  , 

On  Friday,  April  7th,  in  this  year  of  grace,  hun- 
dreds of  thousands  of  young  men  enjoyed  their  first 

drink  of  legal  beer.  ^    .  ^ 

A  mail  who  was  twenty-one  years  old  on  that  day 
was  onlv  a  small  bov  of  eight  when  beer  was  banished. 
Voun*'-  inen  of  sixteen  or  seventeen  today  were  only 
l,abies  then.    What  do  they  know  about  cigars  or  cigar 

Muokingt  ,      .,       _  ^,  .«   , 

We  do  not  know  anv  of  the  detads  of  the  unified 
promotion  plans  of  the  Associated  Cigar  Manufac- 
turers, but  we  can  predict  unqualified  success  tor  them 
onlv  if  thev  are  directed  to  the  young  man  of  today. 

'  Mr  (*igar  Manufacturer,  take  it  from  The  To- 
bacco WoHLi),  train  your  guns  on  the  young  man  ot 
todav  and  vou  will  do  a  double-barreled  30b  tor  the 
industrv.  Vou  will  be  hitting  the  most  responsive 
market* for  an  immediate  improvement  m  cigar  sales 
today,  aud  you  will  be  guaranteeing  tomorrows 
market. 


•tun  that  looks  as  attractive  as  the  one  we  have  just 
icture<l     Attractive  as  it  is,  there's  something  wron- 

^•'NKr;^;:;.  of  the  past.  And,  wHile  me  beer 
of  the  past  has  come  back,  and  while  the  pretzels  and 
cheese  niav  come  back  along  with  it,  there  is  no  assur- 
iTtlmt  the  cigar  also  will  come  back  with  the  u^hiss 
of  beer,  unless  the  cigar  people  themselves  see  to  it. 


(I 


CIGAR  MAKERS  PLAN  CAMPAIGN 

l>K()(il{AM  of  tnule  promotion,  publicity  ami 

iiien-liandising  aeveloiniifut  was  adopted  at  a 

.-...•I'lit  moc'tin-  of  the  Associated  Cigar  Manu- 

ladurers  uiid   Leaf  Tobacco  Dealers  at    he 

„ftic,.s  of  Trade  Wavs,  Incori)orated,  which  reported 

;rco,npletio„  of  its'smvey  in  the  interest  of  the  c.gar 

'"""hTtiu.  abs..nce  of  John  H.  Duys,  president,  now  in 
\,„s  "rdan.,  the  work  is  beiufi  etYect.vely  handled  by 
i)  1.  >nil  Klein,  chairman  of  the  research  conmuttee 
No  details  of  the  promotional  plan  were  divulged,  but 
il  is  understood  li.at  it  will  be  concerned  chieHy  with 
til.,  retail  division  of  tlie  industry.  .     ,    ,    i 

('  m   .anies  reniesented  at  the  meeting  included: 
.l.-iur     r  ga    Company,  Henry  Clay  and  Bock  &  Com- 
Bavuk  Cigars,  Incorporated,  Porto  Rican-Amer- 
Tobacco  Cmnpany,  Waitt  &  Bond.  !"«>;,!'?';£{ 
•on-ness     Cigar    Company,     DeiseMN  emmei -Gilbert 
■     noratioii.     Wel)ster-Kiseiilohr,     Incorporated,     D. 
V:;:!,Tlein  Company,  K.  ff^^^^'^^Z 

i;:;;;-;.:  U:;^':   itvis  l  company,  and  the   Morgan 
Uigar  (Nmipany. 

Bandits  held  np  the  driver  of  a  P.  Vt"-r.'''iioZo 
,,„ny  truck  in  Brooklyn  last  week  and  stole  its  $U),0()0 

lobiicco  cargo. 


53rd  year 


THE  TOBACCO  WORLD 


April  15,  1933 


B.  P.  ALSO  MEANS  BUSY  PLANT 

AYUK  activitios  in  staccato   .    .    .   you  don't 
really  got  the  tempo  aceelerato  fortissimo  of 
the  Ninth  aiid  C\)lnmbia  Avenue  heathiuarters 
when  you  enter  in  the  orthodox  way  by  the 
imposinu'  main  entrance  and  are  whisked  to  the  gen- 
eral offices  and  luxuriously  appoiuted  receptKm  rocmi 
on  the  seventh  Hooi    .    .    .  you  know  that  big  business 
is  going  on  somewhere  .  .  .  ))ut  you  don't  see  it  or  feel 
it  or  hear  it  or  smell  it  .  .  .  only  when  those  liighspeed 
elevators  are  out  of  commission  temi)orarily  and  you 
are  courteously  escorted  through  the  i)laut  to  the  rear 
elevator  does  the  activity  of  the  place  impress  itself  on 
your  phvsical  senses  .   .*  .  then  you  see  the  visual  evi- 
dence  of   the   growing   demand   for   Phillies   and   the 
other  Bavuk  brands  .  .   .  you  feel  the  pulsaticnis  pecul- 
iar to  a  big  plant  oi)erating  at  cai)acity  .   .   .  you  liear 
the  subdued  hum  of  the  orderly  jirocesses  of  mainifac- 
turing  and  shii)i)ing  .   .   .  and  you  inhale  the  aronui  of 
good  tobacco. 

Incidentally  it  was  pipe-smokmg  (;hristoi)her  Mor- 
ley  who  started  this  dotted  cohnnn  idea  .  .  .  or  revived 
it*.  .  .  because  it  was  really  introduced  by  old  Kenelm 
Digbv  back  in  1S41  B.   Ik".    .    .   which  means  before 
Bayiik  .   .  .  but  let's  get  on  with  our  i*hillit;-laiiderings 
the  visitor  al  lieadipiarters  just  before  us  was 
A.  ('.   Hov,  territorial  manager  for  the  Northeastern 
States  .   !    .  and  we  learn  that  the  Kearney-Lehmaun 
Companv,  the  Buffalo  Jobber,  is  elated  over  the  way 
Phillies  are  sellinu'  .  .   .  that  Jack  Snyder,  Los  Angeles 
territorial     manauer,      reports     uratifyinu:     Imsiness 
throuu:h  llaas-Baruch  Compauy  .   ,   .  that  McMahan  & 
Leib  '('omi)any   of   Anderson,    Ind.,   are   nuiking   line 
strides  in  the  sale  of  IJayuk  brands  and  were  recently 
assisted  bv  Salesman  (".'().  Met 'lure  .    .    .  that   L.  }V. 
Bosart   (Vnnpany,   of   Si)ringlield,   Ohio,   are   forging 
ahead  on  sales  of  Bayuk  cigars  and  have  just  closed 
a  campaign  aided  by  Salesman   F.  .1.   Horning   .    .    . 
that  A.  FrSchultz  ('om])any,  distributors  of  Erie,  Pa., 
are  putting  Bayuk  cigai's  to  the  forefnmt  in  tlieir  terii- 
tory  ...  in  a  word  .   .   .  or  rather  in  four  wor<ls  .   .   . 
Bavuk  business  is  good  .   .  .  jxriod  .   .   .  ]iaiagraph. 

*  Back  again  through  the  plant  .  .  .  through  the 
immaculate'  liosi)ital  with  its  white-garbed  nurses  .  .  . 
to  the  rear  elevator  again  .  .  .  where  even  the  ele- 
vator operator  s('('ni>  to  radiate  the  feeling  that  busi- 
ness is  good  .  .  .  you  leave  the  ])uilding  at  the  Ninth 
Street  door  .  .  .  convinced  that  people  are  ])uying 
cigars  .  .  .  eei  tain  that  they  are  buying  Bayuk  Phil- 
lies .  .  .  by  the  box  .  .  .  by  the  case  ...  by  the 
carload  .   .  yowsah. 


Trade  Notes 


8.  Mc(  andless  has  joined  the  sales  force  of  (ieo. 
ZitTeri>latt  c^'  ('(mii)anv,' and  will  promote  llabanello 
sales  in  Southern  IMiiladelphia  territory  which  was 
formerlv  covered  by  Fred  Maier. 


Joe  llalporn,  one  of  our  old-time  cigar  manufac- 
turers, has  engaged  in  the  cigar  manufacturing  busi- 
ness on  (lermanti)wn  Avenue,  with  a  partner,  under  the 
name  of  the  J.  &  J.  Cigar  (^unpany. 


The  M.  J.  Dalton  stand,  (ill  Chestnut  Street,  re- 
ports a  heavv  sale  of  Briar-K<»b  pipes,  retailing  at  ten 
cents  each.  'The  bowl  of  the  ])ipe  is  guaranteed  to  be 
made  from  imported  briar-root  with  a  composition 
stem. 


lien  Luniley,  representing  tlie  F.  S«»mmerfehl 
Ciuar  Company,  Miami,  on  their  Duhe  and  Verdi 
brands  and  the*(Jarcia  y  Vega,  Tampa,  brand,  i-  work- 
iim  in  upper  New  York  State  in  the  intere-t  ot  hi> 
brands  and  report^  a  good  trip. 


Another  evidence  of  the  fact  that  the  cigarette 
held  is  considered  a  i»rotitable  (»iie  at  this  time,  is  the 
r<'port  that  a  jirominent  manufacturer  of  high-grade 
cigarettes  will  soon  iilace  a  new  liigh  quality  brand  on 
the  marki't. 


Abe  l^erkowitz,  >ales  representative  of  the  Chris- 
tain  Peper  Tobacco  Comjiany,  St.  Louis,  Mo.,  manu- 
facturer of  Listerine  ci-arette>  and  otln-r  well-known 
hiirii-Lnade  ciuarettes  and  smoking  tobacco,  was  a 
visitcM-  last  week  in  the  interest  of  Peper's  l»ouch  Mix- 
ture. This  is  a  hiuh made  smoking  to])acco  ])acked  m 
an  oiled  silk  i.ouch  an<l  retailin-  at  twenty-five  cents 
for  the  pouch  and  one  and  three-quarters  ounc««s  ot 
tobacco.  Kefills  for  the  i)ouch  may  )>e  ])urchased  at 
twenty-five  cents  for  two  ounces  of  tobacco.  The  new- 
brand*  has  been  i)laced  in  the  Yahn  &  McDonnell  outlets 
throughout  the  citv  and  is  meeting  with  a  good  call. 


April  15,  1933 


Say  You  Saw  It  in  Tjik  Tobacco  World 


53rd  year 


1 


10 


53rd  year 


THE  TOBACCO  WORLD 


April  1."),  1933 


News  From  Congress 


_        -AND 

Fed  El 


Departments 


ASSAGE  by  the  Senate  of  the  bill  submitted  by 
Senator  Black,  of  Alabama,  ])rovidini»-  for  the 
thirtv-hour  week  in  all  industrial  operations, 
has  drawn  stron.u"  objection  from  tlie  Floridti 
ci«-ar  industry,  where  the  Tampa  ei<>ar  manufacturers' 
as'sociation  notified  Senator  Duncan  V.  Fletcher  that 
the  a])proval  of  the  leirislation  by  (\)n.uress  would  close 
everv  cigar  factory  in  that  city. 

The  Tampa  ci-armakers,  operating*-  on  a  ])iece- 
work  basis,  it  was  declared,  cannot  earn  enoui^di  in 
thirty  hours  to  su])port  themsehes,  while  exorbitant 
taxes  and  other  hi,-h  costs  make   increase  (»f  wa2:es 

impossible.  •       •       *•        4U 

In  order  to  proyide  relief  for  this  situation,  the 
Senator  submitted  an  amendment  exemptim;-  ]necework 
oi)erations  from  the  proyisions  of  tiie  bill,  which  was 
rejected  by  the  Senate,  howeyer,  on  tlie  contention  by 
Senator  Black  that  its  adojition  would  entirely  nullify 
the  whole  ])urpose  of  the  legislation  since  the  i)iece- 
work  ])asis  would  immediately  be  adopted  by  eyery 
manufactiuer  oi)posed  to  the  short  week. 

The  thirty-hour  week  bill  would  ]»rohi])it  the  in- 
terstate transportation  of  any  article  or  commodity 
produced  or  manufactured  in  establishments  where  any 
person  was  employed  or  i)ermitted  to  work  more  than 
six  hours  in  any  day  or  more  than  fiye  days  in  any 

Ayeek. 

Violations  of  the  proyisions  of  the  act  would  be 
punishable  by  fine  or  imprisonment,  or  b(»tli. 

Ct3     Ct]     Ct3 


Prompt  enactment  of  legislation  to  jn'otect  Ameri- 
can industries  and  wage  earners  against  the  dr'struc- 
tiye  competition  of  imports  from  depreciated  currency 
countries  is  strongly  adyocated  by  the  foreign  com- 
merce committee  of  the  United   States   ('haml)er   of 

Commerce. 

Severe  com])otition  experienced  sometime  ago  in 
certain  lines  of  industry  and  directly  traceable  to  de- 
]>r<'ciatcd  currencies  continues  to  exist,  intcnsitying 
curtailment  of  producticm,  ])lant  shut-<lowns  and  unem- 
ployment in  the  United  States,  it  is  declared  in  ;|  report 
just  submitted  to  the  directors  of  the  organization. 

**What  is  even  more  serious,"  the  committ(M' 
])ointed  out,  ''foreign  de|)reciation  tends  to  undermine 
the  stable  i)rice  structure  in  many  in<lustries,  making 
confident  forward  planning  by  such  American  indus- 
tries impossible  and  i)reyenting  in  our  domestic 
markets  in  many  lines  that  upward  moyement  in  ])rice 
levels  needed  to  coii-ect  many  of  the  ine<|ualities  that 
have  been  basic  causes  of  our  unfayorable  economic 
situation." 


Adecjuate  legislation  on  this  subject,  the  committee 
lielieyes,  "will  restore  to  the  American  treasury  reve- 
nue now  being  lost  by  virtue  of  the  depreciated  base 
upon  which  ad  ralornn  duties  are  collected  and  will 
l)rovide  certain  new  sources  of  revenue  through  the 
com]>ensating  charues  themselves. 

"Jn  forthcoming  tariff  and  debt  neuotiations  with 
foreitrn  countries  the  hand  of  our  (ioverimient  will  be 
streiiutheiied  by  the  existence  on  our  statute  Imoks 
of  mc'Jisures  ade(|uate  to  keep  within  the  control  of  the 
United  States  the  determination  and  maintenance  of 
those  levels  of  duties  needed  to  assure  normal  healthy 
operation  of  American  enterprises,"  it  was  held. 

CJ3     Ct3     C?3 

Airreement  bv  the  railroad  and  motor-truck  inter- 
ests on  the  broad  principles  of  legislation  providinir 
F<Mleral  control  of  truck  and  bus  operations  has 
arou.>e<l  the  oi)positi(ni  of  farmers  and  shippers  rei)re- 
seuted  by  the  National  Highway  Users'  Conference. 

'Rio*  ]>roi)osed  legislation  would  eliminate  unre- 
stricted com])etition  between  rail  and  truck  lines  and 
])rovide  for  the  fixing  of  rate  schedules  for  the  latter 
by  the  Interstate  Commerce  C(»mmission,  which  now 
fixes  the  charges  of  the  railroads. 

The  farm  organizations  are  re])resented  as 
.-tn.imlv  (»i>posed  to  any  fixing  of  truck  rates,  des])ite 
the  fact  that  unrestricted  mot(»r-truck  com])etition  has 
already  ]>laced  many  railroads  in  a  precarious  position. 
"Farm  urou})s  and  manufacturers  doubtless  will 
ariiue  that  the  authority  of  the  Interstate  Commerce 
Commissi(Hi  to  i\\  the  minimum  rates  would  have  the 
elTect  of  depriving  them  of  low  cost  transportation, 
the  lliuhwav  Users'  C^mference  ]u-otested,  ''and  that 
the  tendency  wcnild  be  to  raise  motor  rates  to  railroad 
leveN  rather  than  to  redm/e  transp(»rtation  costs." 

There  is  substantially  no  public  demand  for  regu- 
lation of  truck  rates  to  protect  shi].pers  against  ex- 
orbitant or  diseriminat(»ry  <'harges,  it  was  declared. 

t?3     CS3     Cj3 

Abandonmenl  of  the  trade  jUMMiiotional  work  of 
the  De])artment  of  Commerc'  and  <liscontinuance  of 
its  studios  of  the  r.roblems  of  in«liyi<lual  industries  is 
planned  bv  the  Ifoosevelt  Administration.  ^ 

Under  Democratic  auspi(«s,  it  has  been  announced 
by  Secretary  Daniel  (\  Kopcr,  the  de]mrtnient  "will  be 
the  promoter  of  the  general  health  of  business  for  the 
general  good  of  the  country  at  large. 

(Continued  on  Page  12) 


April  15,  1933 


Say  You  Saiv  It  in  Tin:  Tobacco  World 


53rd  year 


11 


The  Oriental  girl  reclines  on  a 
sheet  of  plate  glass  supported  by 
two  slaves.  The  magician  waves  a 
white  sheet  in  front  of  the  pretty 
maiden. ..pronounces  a  few  magic 
words..  .Presto!  She  has  disap- 
peared in  thin  air. 

EXPLANATION: 

"Disappearing"  acts  are  among 
the  most  popular  in  the  repertory 
of  the  magician.  Dogs,  horses, 
girls,  whole  rooms  disappear — 
whisked  into  wings,  dropped 
through  trapdoors,  hidden  In-  mir- 
rors. But  this  "disappearance"  is  a 
bit  diflFerent.  One  of  the  "slaves" 
is  a  hoUo%u  dummy.  When  the  ma- 
gician holds  up  the  sheet  the  lithe 
little  lady  disappears  completely — 
into  the  convenient  figure  of  the 
dummy. 


/t's  fun  to  B£  J^OOLBD 

.  .,it1s  more  fun  to  J(now 


^ 


There  is  a  trick  of  cigarette  ad- 
vertising, whereby  a  few  magic 
words  are  used  to  create  the 
illusion  of  "Coolness." 

EXPLANATION:  Coolness 
is  determined  by  the  speed  of 
burning.  Vresh  cigarettes,  re- 
taining their  full  moisture, 
bum  more  slowly  .  .  .  smoke 
cooler.  Parched,  dry  cigarettes 
burn  fast.  They  taste  hot.  This 
makes  the  method  of  wrapping 
very  important.  Improperly 
wrapped  cigarettes  begin  to 
dry  out  as  soon  as  packed. 

Camels  are  cooler  because 


they  come  in  the  famous  Hu- 
midor Pack  of  welded,  three- 
ply,  MOISTURE-PROOF 
Cellophane  .  .  .  and  because 
they  contain  better  tobaccos. 

A  cigarette  that  is  fresh, 
full  of  natural  moisture,  and 
blended  from  choice,  ripe  to- 
baccos tastes  cooler  than  one 
that  is  harsh  and  acrid.  For 
coolness,  choose  a  jresh  ciga- 
rette, made  from  costlier  to» 
baccos. 

It  is  a  fact,  well  known  by 
leaf  tobacco  experts,  that 
Camelsare  made  from  finer, 
MORE  EXPENSIVE  to- 
baccos  than  any  other  popu- 
lar  brand. 

Try  Camels  . . .  give  your 
taste  a  chance  to  sense  the 
difference. 


JV^O  TRICKS 

JUST  COSTLIER 

TOBACCOS 

IN    A    MATCHLF.SS      BLEND 


12 


53rd  year 


THE  TOBACCO  WORLD 


April  l.'),  1933 


News  from  Congress 

(Continued  from  Page  10) 


''The  dei)artmeiit  is  not  i»oiiig  to  try  to  luako  over 
Ainoricaii  business,"  he  asserted,  in  discussinu:  his 
phms  for  reorganization.  ''Neither  shouhl  the  depart- 
ment pursue  a  policy  of  trying  to  show  business  men 
how  to  sell  their  individual  lines  of  nierehandise  at 
home  or  abroad,  or  how  to  conduct  their  own  enter- 
prises. 

'*Is  not  the  Government's  proper  place  to  study 
and  interpret  trends  in  business  and  new  methods 
rather  than  selliu":  goods?" 

The  head  of  every  business  organization  "must 
be  the  captain  of  his  own  shi]),"  the  Secretary  warned, 
and  if  he  cannot  sail  it  himself  he  must  not  ex])ect  the 
Government  to  come  on  board  and  take  over  the  helm." 

"The  function  of  the  Conmierce  Department, 
imder  this  concej^t,"  he  announced,  "will  be  to  study 
broad  business  trends  that  will  influence  business,  and 
scientifically  and  practicably  study  such  trends.  AVith 
its  wider  international  vision  and  im])artial  facilitieB 
for  scientific  analysis  it  can  plot  the  course  of  economic 
currents  and  help  the  business  man  to  distinguish  them 
from  mere  eddies  in  the  current.'* 


GENERAL  CIGAR  DIVIDEND 

The  General  ('igar  Company,  Incorpornfed,  lias 
declared  the  regular  quarterly  dividends  of  $1  on  the 
common,  and  $1.75  on  the  ])r("ferred  stock  of  the  com- 
panv.  The  common  dividen<l  is  ])ayable  May  1st  to 
stockholders  of  record  April  17th,  and  the  preferred 
dividend'is  pavable  June  1st  to  stockholders  of  record 
May  22d. 

DUNHILL  INTERNATIONAL  REPORTS 

Dunhill  International,  Incorporated,  and  sub- 
sidiaries show  for  VXVl  total  assets  of  $1>,(;(;o,(;!H;,  com- 
paring with  $2,729,827  on  I)eceml)er  -1,  VXW.  Deficit 
from  operations  carried  in  the  balance  sheet  was  $143,- 
074,  against  $91,128,  while  capital  surplus  totaled 
»^4(54,(M)0  at  the  close  of  botii  years. 

Current  assets,  ineluding  $21!>,4i)4  cash,  amounted 
to  $(i31,2I»r),  and  current  liabilities  $41,217.  Tliis  com- 
pares with  cash  of  $124.{H;f),  current  assets  of  $S21,{M14, 
and  current  liabilities  of  $r)l,()4.*)  at  the  v\\(\  <>f  VXM. 


ELLICKSON  TO  MANAGE  AXTON  F.  DIVISION 

Announcement  has  l)een  made  that  L<'o  lOllickson, 
son  of  Ml',  and  Mrs.  John  Kllickson,  Cambridge,  Wis., 
has  l)een  appointed  as  manager  of  the  metropolitan 
division  for  the  Axton  Fisher  Tobacco  Comi)any,  which 
comjirises  New  York  and  Xew  .Jersey.  Tlie  Axton 
Fisher  Tobacco  Com])any,  Louisville,  Ky.,  manufac- 
tures S])ud  cigarettes  and  otliei-  well-known  tobacco 
products,  and  Mr.  Kllickson  has  been  associated  with 
the  firm  for  some  time.  He  is  receiving  tlie  congratuUi- 
tions  of  his  many  friends  over  his  |)romotion  to  this 
responsible  position. 


The  M.  J.  Dalton  stand,  at  f;i7  Chestnut  Street,  is 
displaying  the  Bering  brand  in  theii-  window  with  good 
success.  Tlii>  old  established  ch-ar  Havana  Inand  of 
Corral  Wodiska  v  Ca.,  eniovs  a  st<*a(lv  deniaml,  under 
the  able  distribution  of  Yahn  &  McDonnell. 


1933  Cigarette  Outlook 

By  George  W.  HiU. 

President,  American  Tobacco  Company 


HE  ])ublic  pocketbook  in  UK],*)  is  very  much 
slimmer  than  it  has  been  in  ])revi<)us  years. 
Prices  of  vW  commodities  ha\'e  re(|uired  ad- 
justment downward  to  meet  a  reduced  pur- 
chasing jiower,  and  tobaccos  are  no  exception.  A'olume 
must  be  nudntained  even  at  a  temporary  sacrifice  of 
))rofits,  so  that,  wlien  the  upturn  comes,  our  bi-ands 
will  be  in  a  posit io!i  to  l)enefit  by  increased  purchasing 
power. 

The  ])eak  of  cigarette  ])i-oduction  was  reached  in 
IfK^O,  when  all  manufactured  cigarettes  reached  a  total 
of  120,0()(MH)(),0(H).  In  VXV2  due  to  reduced  purchasing 
power  of  the  ])ublic  and  to  the  burden  of  state  taxation 
of  manufactured  ciga!"<'tles  in  a  number  of  stjites,  the 
consumption  of  mamifactured  cigarettes  fell  to  103,- 
()()(),()()(),()()0. 

This  might  indicate  a  decline  in  the  consumption 
of  all  cigarettes,  bul  this  is  far  from  the  truth.  The 
fact  is  that,  in  1930,  the  estimated  number  of  cigarettes 
rolled  bv  hand  totaled  .3.3,()no,0()(),()0(),  while  in  1932, 
due  to  the  insistence  by  the  ])ublic  \\\nn\  having  cigar- 
ettes even  desjiite  its  reduced  purchasing  ])ower,  the 
cheaper  form  of  ciirarette  smoking,  re])resented  by 
*'i-(>ll  vour  own"  ciuar<'ttes,  i*eached  the  estimated  total 
of  70,000,000,000. 

In  other  words,  even  through  the  severe  depres- 
sion of  1931  and  19.")2,  the  actual  consumption  of  all 
cigarettes — manufactured  and  "roll  youi"  own**^ — rose 
from  l.V^.OOlVMKMKh;  to  173,00(),0( )<),(')()( I.  an  estimated 
increase  of  twent>'  billion  ciuarettes. 

This  means  that  with  the  ])rice  of  ciLrarettes  ail- 
justed  to  meet  the  1933  pocketbook,  the  ciuarettc-  busi- 
ness will  not  onl>  liohl  its  own  but  should  actually  in- 
crease its  volume  substantially  in  193»3. 

It  is  too  early  in  19.'>3  to  for<>cast  ])rofit>,  because, 
with  reduced  ])rices,  the  extent  of  our  ])rofits  will  de- 
pend u])on  the  volume  which  is  yet  to  be  obtained.  But 
I  am  confident  that  our  price  ]>olicy  for  19.>.')  is  that 
which  is  best  calculate<l  to  obtain  vcjlunie — that  with 
the  great  field  of  ''roll  your  own"  to  di'aw  from,  the 
]»ossibility  of  increased  volume  for  the  manufactured 
cigarette  is  most  hopeful. 

—  /  r/>;;i  a  letter  addressed  to  the  sfiu  l:ho!ders  and  read  al  the  annual 
mcetiti<i  of  the  .Interieafi   7'<>'i\ii'  i'lnnf'any. 


Stejihano  Brothers,  well-known  manufa<'tniers  of 
the  l\anieses  brand  of  Tnrki>]i  ciuarettes,  have  recently 
l)lace(l  a  lU'w  l)ran<l  on  the  mark«'t  here  under  the  title 
of  Herald.  This  braml  is  cellophane  wra]»i)ed  in  a  fiat 
packing  containing  eight  cigarettes  and  retailing  for 
Tu'e  cents.  The  new  bran<l  is  meeting  with  a  l'"<mm1  de- 
mand. 


The  As  You  Like  It  <'iirar,  a  private  brand  of 
Yahn  cV:  McDonnell,  in  the  ( '<M-ona  Cl»ica  size,  retailing 
at  ten  cents,  i^  well  up  on  the  list  of  "lieavy  sellei-s'* 
here.  Distribution  on  this  hiuli  quality  brand  is  in- 
creasing steadih',  and  sah";  aie  showinu  a  coiicspond- 
ing  increase.  The  Mint  Perfecto,  another  ))iivate 
brand  «»f  Yahn  cV'  McDonnell  is  showing  a  steady  in- 
crease in  sales  since  its  recent  reduction  in  pi'ice  to  five 
cents.  As  one  i"(»staurant  chain  >o  aptly  ])uts  it  :  '*the 
public  appreciates  quality.'* 


April  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


13 


y  the  way,  you  know 
friends  sometimes  oflfer  me 
Chesterfields,  and  about  the 
only  thing  they  say  is,  "I  be- 
lieve you'll  enjoy  them!" 


//^^  Ciga^eHc  thnfs  MiUer 
tke  Cigarette  tk^it  Tastes  Better 


©  1933,  UccBTT  &  Myb&s  Tobmxo  Co. 


14 


53rd  year 


THE  TOBACCO  WORLD 


April  15,  1933 


April  15,  1933 


THE  TOBACCO  WORLD 


53rd  year 


15 


NEW  CAPPER-KELLY  FAIR  TRADE  BILL  URGED 
AS  VITAL  "NEW  DEAL"  MEASURE 

vlUK  Amoricaii  Fair  Trailo  Association,  throiigli 

I  Its  siH-ri'tary-trcasiuvr,  Kdmoiul  A.  Whittior, 

i  iravc  out   tlu'  I'ollowint!:  statoment  coneorniiig 

the  now  Cai)]»or-l\('lly  l»ill: 

''As   intro(hn-«Hl    1)V   Senator   Arthur   Clapper,   ot 

Kansas,  in  tlie  Senate  (S.  4!)7),  and  by  Kei)resentative 

Clyde   Kelly,   of   IVnnsyivania,    in    the   House    (11.   K 

'MuD  the  l>ill  reads: 

**  *A  BILL 
'*  'To  deline  the  intent  ot*  the  anti-trust  laws  as  to 
certain  atri'eements. 

"  'Be  it  enacted  by  the  SiMiate  and  House  ot  Kep- 
resentatives  of  the  United  States  of  America  in  Con- 
irress  assemlded.  That  notliin--  in  the  anti-trust  laws 
as  desiirnated  in  si-ction  1  of  the  Act  entitled  "An  Act 
to  sui)])lenient  existing  laws  a.uainst  unlawful  restraints 
and  monopolies,  and  for  other  ]nirposes,*'  api)roved 
October  15,  l!n4,  shall  be  deemed  to  i>revent  a  ii:rower, 
producer,  or  dealer,  sellintr  ^Toods  ideiitilied  l)y  a  special 
brand  name  or  trade-mark  of  which  he  is  the  owner, 
I'rom  specifyin<r,  by  airreement  with  distributors  the 
resale  ] trices  of  such  identitietl  merchandise,  which 
prices  stipulated  in  any  such  airreement  shall  be  uni- 
form to  all  distrilmtors'in  like  circumstances,  differing 
only  as  to  the  (piantity  of  such  merchandise  sold,  the 
point  of  deliverv,  and  the  manner  of  settlement.' 

''Forthright  in  langiia.u^e,"  said  Mr.  Whittier, 
"and  stri|)ped  of  unnecessary  details  which  have  fur- 
nished the  chief  l)ases  of  opposition  arguments,  the 
new  measure  is  a  fraidv  avowal  of  intent  to  correct 
confusion  in  judicial  interpretjition  of  present  law  and 
tliereby  to  restore  honest  competitive  comlitions  in  the 
disti-ibution  of  branded  i)ro(lncts. 

"Every  ]uoducer  and  every  distributor  will  be 
free  to  make  such  agreements  as  to  resale  prices  and 
such  provisions  as  tlieir  industrial  conditions  require. 
In  all  previous  forms  of  the  bill  they  had  precisely  the 
same  freedom  as  to  detail,  since  the  right  of  contractual 
relations,  sought  to  be  respired  between  i)roducer  and 
distributor,  was  and  must  always  be  permissive  and 
not  mandatory.  In  its  new  form  the  bill  is  already 
assured  of  additi(nial  important  industrial  group  and 
legislative  sni)i)oit. 

"As  a  measure  of  iidief  to  the  millions  of  inde- 
pendent merchants  who  are  lighting  a  losing  battle 
against  uneconomic  an<l  disluuiest  cut-throat  competi- 
tion, the  (*api)er-Kelly  bill  deserves,  and  it  is  believed 
will  have,  a  ])lace  in  the  *Xew  Deal'  jirogram. 

"\Vc  ask  thoughtful  attention,"  concluded  Mr. 
Whitti*  1,  "to  the  following  joint  statement  issued  by 
Senator  Cajqier  and  Congressman  Kelly: 

"  'The  outstanding  need  in  American  business  to- 
day is  stabilized  prices  at  fair  levels.  Cut-throat  com- 
petition has  taken  its  toll.  Fnemployment  and  bank- 
rui)ted  entei-prises  are  tin-  fruit  of  a  jungle  system 
which  has  worked  injury  to  cvtiy  American. 

"  'We  have  introduced  in  the  Semite  and  House 
the  Fair  Trade  bill  which  s.-.-ks  to  i)rovi(le  for  fair 
comjH'tition  in  the  distribution  (»f  identilied  merchan 
disc.  '1  he  form  is  different  from  the  Ca])i)er-Kelly  bill 
of  till'  la>t  ( "ongros  Imt  the  pui'pose  is  the  same.  In 
a  sinule  jiaragraph  we  umlcrlake  to  detine  the  intent 
of  the  Anti-Ti'ust  laws  as  to  airreements  l)etwee!i  the 
makers  of  trade-marked  gofnls  and  their  distributors. 
Such  Itusiness  men  under  the  common  law  had  the  legal 
right  to  eiitei'  into  agreements  as  to  the  lesale  ])rice 
of  identiiied  griods.  Between  the  passage  of  the  Sher- 
man Anti-Trust  law  and  1911  many  F.  S.  Courts  upheh* 


DID  YOU  KNOW? 

HE  (^HFAVINCr  of  toliacco  is  practically  un- 
known in  :\lalta.  Occasionally  one  finds  per- 
sons who  will  cut  a  bit  of  cigar  and  chew  it,  but 
no  tobacco  is  sold  to  be  used  expressly  as  chew- 
ino  tobacco.  Dark  Kentucky  tobacco  is  utilized  in  nuik- 
iiio-  the  short  dark  cigars  which  find  favor  among  the 
Airdtese  poinilation,  but,  due  to  the  present  desire  ot 
most  Maltese  to  economize,  the  sale  of  these  cigars  has 
declined.  Local  manufacturers  of  cigars  have  m  the 
nasi  vears  been  able  to  ship  some  of  them  to  P^gypt,  but 
on  account  of  hiuh  rates  of  tariff  in  that  country  the 
(.xi)ortation  has  been  stop]ied.  The  ])rices  ijaul  lor 
dark  Kentuckv  are  the  same  as  those  tor  black  tat 
tobacco.  There  are,  however,  other  low  grades  ot  to- 
l)acco,  similar  to  the  dark  Kentucky  which  are  imported 
hv  the  commission  agents  at  a  price  as  low  as  lour 
cents  a  i)ound. 

Oilice  Trading  in  Tobacco,  the  official  name  for  that 
form  of  selling  cigarettes  to  a  clul),  an  ofiice  canteen,  or 
an  ofUce  or  shop  staff  in  Kngland,  by  a  wlndesaler  at 
wholesale  i)rices,  has  become  the  focus  of  interest  lor 
the  moment  of  the  entire  tobacco  trade  there,  according 
to  American  Trade  Commissioner  Harry  O.  Mitchell, 
and  a  determined  compaign  has  been  launched  by  the 
Tobacco  Trade  Association  to  eradicate  tliis  alleged 
evil. 


Also,  :Mr.  Alitchell  states  that  the  British  tobacco 
trade  will  not  hold  a  "Fipe  Week"  this  year,  due  to 
-eneral  economic  conditions  and  the  somewhat  disap- 
pointing results  of  last  year's  campaign.  Nevertheless, 
the  pijK'  people  iwo  making  strong  appeal  to  the  trade 
to  ]msh  their  lines  in  the  face  of  what  is  ])erhaps  the 
keenest  eo»n])etition  ever  offered  by  cigarettes. 

To  meet  the  re«luced  luirchasing  jjower  of  the  "Brit- 
ish smoker,  several  cigarette  manufacturers  in  Kngland 
are  ])acking  small-size  cigarettes  but  the  same  number 
to  the  package  as  their  standard  l)rands  and  otTering 
tliem  for  sale  at  about  a  third  less. 


There  is  a  strong  conviction  prevailing  in  trade 
circles  that  the  "IVig  Four"  manufacturers  are  about 
to  announce  an  increase  in  the  wholesale  ])rice  of  the 
so-calh'«l  hfteen-cent  brands,  having  realized  that  the 
ten-cent  manufacturers  are  going  to  ]uit  u])  a  strong 
fmht  to  h(dd  their  market. 


that  right  as  legal  and  necessary  to  the  conduct  of  fair 

traile.  .  1     •  • 

'*  'In  1!H1  the  Supreme  Court  by  divided  decision 
ruled  that  the  agreements  as  to  resale  jirice  of  stand- 
ard goo(U,  wrn-  invalid  under  the  Sherman  law.  Since 
that  decision  the  cut  price  evil  has  resulted  in  semi- 
monopolistic  nn-rchandising  through  chains  and 
mergers.  It  has  destroyed  many  independent  business 
men  and  has  had  a  larire  part  in  the  present  business 

«lej)ression. 

*'  M)nr  measure  restores  the  rights  possessecl  by 
AnK-rican  busiiu'ss  before  the  Court  wrote  a  judicial 
law  of  its  own.  It  establishes  the  system  of  contract 
which  is  in  force  today  in  almost  «>very  country  except 
the  Fnited  States.  It  will  enc(mrage  fair  competition, 
its  enactment  will  do  much  to  lift  us  out  of  the  de- 
pressi(»n,  for  which  rutldess  and  unrestrained  competi- 
tion is  larg«'lv  responsibhs  When  put  into  force  it  will 
be  a  long  step  toward  the  conduct  of  business  in  the 
])ul)lic  interest.'  " 


CUBAN  CONDITIONS  CONTINUE  UNCERTAIN 

X  the  Cuban  tobacco  industry,  the  year  1932 
was  unsatisfactory  from  the  standpoint  of 
crop,  ex])orts,  and  ])rices,  states  American  Con- 
sul 11.  H.  (^uarton  in  a  report  released  by  the 
Tobacco  Division  of  the  Department  of  Commerce. 
The  total  crop  amonnted  to  only  'M,i)9:W)()  pounds  or 
:u  per  cent,  less  than  in  ID.^L  Exports  decreased  from 
$33,541,000  in  19.30  to  $13,200,000  in  1932,  segregated  as 
follows:  Tobacco  wrapper,  (iller,  stemmed  and  scrap, 
29,000,000  pounds;  cigars,  27,000,000  pieces;  cigarettes, 
41,300,000  ])ieces;  and  ])icadura,  120,000  pounds. 

Plantings  for  the  1933  crop  are  not  expected  to  be 
much  larger  than  those  of  1932.  When  larire  amounts 
of  qualitv  tobacco  are  on  hand  they  cannot  be  easily 
sold,  the  Spanish  Kegie  l>uying  only  seconds  and  thirds. 
The  market  for  high  priced  cigars  was  slow  and  ex- 
ports wen*  about  (50  ])er  cent,  less  in  1932  than  1931. 
The  tobacco  strike  and  the  removal  of  an  important 
company  to  Trenton,  Xew  Jersey,  accounts  partly  for 
diminished  exports. 

Ignited  States  and  South  American  buyers  were 
not  active  during  the  fall.    AVhenever  purchases  were 
made  they  w^erc  outstanding  vegas  of  Vuelta  Abajo. 
Clean  Remedios  tobacco  was  inactive  and  no  late  sales 
were  reported  in  first  and  second  Capadiiras.     There 
w  as  an  abundance  of  low  grades  hut  purchases  for  the 
Si)anish  Regie  and  local  cigarette  factories  de])leted 
the  market.    The  hurricane  damage  to  the  tobacco  crop 
was  neirligible  as  the  storm  injured  or  destroyed  onlv 
seedlings.    AVorkers  were  not  satisfied  with  wages  paid. 
Companies  now    operating,  on   account  of  world 
conditions  and  little  demand  for  high-priced  cigars, 
had  to  reduce  prices.     Standard  sizes,  such  as  petit 
centros,  formerlv  retailed  at  $0.15,  are  now  generally 
offered  at  $0.10*  and  wholesale  at  from  $60  to  $70  a 
thousand.    The  depression  has  caused  Cubans  to  smoke 
cheaper  cigars,  increasing  the  demand  for  5  cent  cigars. 
It  is  said  "that  regulations  against  production  by  nn- 
registered  factories  have  not  been  enforced. 

An  effort  was  made  bv  the  cigar  factories  to  revoke 
the  rule  which  irave  each  laborer  six  cigars  per  day.  ^  It 
was  thonirht  that  manv  of  these  cigars  Avere  reaching 
the  market  and,  in  order  not  to  reduce  the  money  wages 
paid,  this  solution  might  be  acceptable  to  the  laborers. 
\s  the  year  closed  the  labor  nnions  had  not  accepted 
the  proposal  and  it  is  doubtful  if  they  will  do  so.  Thou- 
sands of  cigarmakers  are  out  of  work  and  unless  new 
factories  are  instituted  they  will  have  to  seek  emplov- 
ment  elsewhere. 


John  Wagner  &  Sons  have  received  the  new  size 
whicli  has  ])een  added  to  th"ir  Don  Sebastian  line  of 
clear  Havana  cigars,  manufactured  by  Arango  y 
Araniio,  well  known  Tampa  manufacturer  of  fine 
eiirars,  and  report  it  is  meeting  with  an  excellent  de- 
mand. The  new  si/.t-  i<  frontmarked  Commodore  and 
retails  at  ten  cents. 


Th«'  old  established  firm  c»f  John  Wagner  &  Sons, 
Di.ck  Street  dist  ribut(M-s,  have  tak<«n  a  license  to  dis- 
tribute that  delectable  bevrage  which  has  now  legally 
<onie  out  of  hiding,  and  commonly  known  as  Ix'er.  They 
will  distribute  both  the  domestic  ami  imported  ])rod- 
uct,  and  orders  are  ])ouring  in  in  tremendous  volume 
from  their  ohbtime  friends.  It  is  the  impressi(Mi  of  this 
well  estal>lished  house  that  the  return  of  beer  has  been 
and  will  be  (»f  great  benefit  to  the  cigar  industry. 


PRICE-CUTTING  OFTEN  A  BOOMERANG 

KK^E-CUTTING  may  eventually  be  known  as 
a  form  of  business  suicide,  as  w^itness  the  re- 
cent (lel)acles  involving  United  Cigar  Stores, 
Schulte's  and  Liggett 's  among  the  far-flung 
chains.  The  failures  of  these  companies  sustain  the 
belief  that  price-cutting  not  only  fails  often  to  achieve 
its  purpose,  but  often  also  is  responsible  for  the  down- 
fall of  its  sponsor. 

The  piinciple  on  which  price-cutters  operate  is 
simply  told  ])y  (Hyde  Kelly,  Representative  in  Con- 
uress  from  Pennsylvania,  and  one  of  the  authors  of  the 
Capper-Kelly  Fair  Trade  Bill,  as  follows: 

"They  proceed  upon  the  theory  that  if  they  cut 
the  ])rices  on  well-known  standard  goods,  whose  value 
is  well  fixed  in  the  public  mind,  to  a  point  below  cost 
to  them  or  below^  the  basis  of  a  reasonable  living 
jtrofit  they  will  be  able  to  attract  the  customers  of 
their  competitors  and  secure  their  patronage.  Through 
this  plan  they  expect  to  sell  enough  unnamed  unidenti- 
\uh\  merchandise  at  excessive  profits  to  reimburse  them 
for  the  loss  on  the  bait  merchandise,  upon  w^hich  they 
take  the  loss  by  cutting  the  fair  price." 


According  to  a  trade  report  the  sixty  Chinese 
ci<rarette  factories  in  Shanghai  produce  more  than  1000 
luands.  Xaiiyang  Brothers  alone  produce  ninety-five 
ditTerent  brands  and  the  ITua  Da  Company  fifty-seven. 


Bayuk  Cigars,  Incorporated,  and  the  American 
Tobacco  Comi)any  were  the  only  American  purchasers 
at  the  opening  Sumatra  inscription  of  the  spring  series 
at  Amsterdam,  Holland,  on  April  7th.  So  little  interest 
was  manifested  that  this  week's  inscription  was  can- 
celled. 


Robert  Armstrong  has  joined  the  sales  force  of 
(i,-o.  Zifferblatt  &  Company,  and  will  cover  Camden, 
N.  J.,  and  surrounding  territory  in  the  interest  of  Hab- 
anello,  rejdacing  Harry  Schmidt  who  has  resigned  to 
n-turn  to  his  first  love.  Mr.  Schmidt  wmU  engage  in 
the  dispensing  of  the  *'cup  that  cheers,"  to  the  many 
thirstv  ones  who  have  long  sought  this  opportunity. 


Harry  Tabaken,  who  resigned  from  the  firm  of 
Bobrow  Brothers  some  time  ago  to  become  associated 
with  M.  Marsh  &  Son,  Wheeling,  W.  Va.,  manufacturers 
of  Marsh  Wheeling  Stogies  and  Rondax  cigars,  has  re- 
?.iirned  from  that  firm  and  returned  to  Pliiladelphia.  It 
is"iumored  that  he  will  engage  in  the  cigar  manufactur- 
inu-  iield  here  "on  his  own." 


\V.  J.  Place,  representing  Lincoln  k  Ulmer,  Ncav 
Vc.tk  manufaeturcrs  of  the  O-Xic-O  braml  of  denico- 
tinizi'd  cigars,  cigarette^,  and  Miioking  tobacco,  was  in 
t(»\vn  last  week  visiting  jobbers  and  retailers  in  the 
interest  of  O-Xic-O  fives.     This  brand  comes  in  a  card- 
hoard  i)ack  holding  i\\v  cigars  and  retailing  at  twenty- 
liv«'  cents  a   package,     ^tr.    Place  has  just   returned 
from  a  trip  through  Xew  Kngland  and  reports  his 
brand  enjoying  an  excellent  demand  in  that  territorv, 
where  there  is  decided  evidence  of  an  upturn  in  busi- 
ness conditions. 


16 


53rd  year 


THE  TOBACCO  WORLD 


April  15,  1933 


April  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


17 


"IT  COULDN'T  BE  DONE,"  BUT  THEY  DID  IT 

(Continued  from  page  5) 

** Certainly  a  million  a  week."  Perhai)s  he  doesn't  re- 
member, but  my  memory  seems  quite  elear  that  he  was 

skeptical. 

Burns  was  now  up  to  the  peak  of  its  palmy  days. 
He  felt  no  ten-cent  cigar  could  double  this  peak.    None 

ever  had. 

He  said,  "You  are  trying  to  make  this  a  national 

brand,  aren't  you  T' 

I  admitted  that  was  the  aim  and  that  national 
media  would  be  used  when  distribution  warranted.  I 
had  so  far  been  able  to  find  no  reason  why  a  national 
brand  of  cigars  coidd  not  be  built  with  distribution  to 
match.  He  said,  "It  has  never  been  done — can't  get  a 
following  for  one  type  of  cigar  sufficiently  spread  over 
the  country  to  make  a  solid  national  brand.  You  can 
do  it  for  oatmeal  and  collars  but  not  for  a  cigar." 

He  pointed  out  examples  of  great  brands  of  the 
past  that  had  been  strong  in  certain  sections  but  none 
of  them  trulv  national.  I  was  rather  voung  and  con- 
siderably  overwhelmed.  Yet  I  l)elieved  in  the  correct- 
ness of  reasoning  which  seemed  to  show  that  nothing 
stood  in  the  way  of  a  national  cigar  brand,  except  the 
requisite  ]ilans,  elTort  and  ]iersistence. 

After  a  while  Robert  Burns  was  selling  at  1,000,000 
a  week.  The  same  gentleman  entered  another  adver- 
tising conference  being  held  in  their  offices  and  repeated 
his  former  question,  "How  nuiuy  Robert  Burns  can  we 
sell  a  vear?"  The  discussion  this  time  was  more  brief. 
I  said,  "Two  million  a  week — and  then  some.  It  doesn't 
seem  im])ossible  that  Robert  Burns  could  reach  in  due 
course  a  sale  of  even  twice  that,  or  say  200,000,000 
annually." 

I  have  sometimes  wondered  since  if  the  skepticism 
which  this  al)le  gentleman  showed  then  an<l  on  the,  pre- 
vious occasion  was  intended  as  a  spur  to  those  of  us 
more  directlv  associated  with  l>urns  marketing  and 
building  of  volume.  At  any  rate,  I  never  held  it  against 
him  because  if  we  were  to  build  volume  as  ablv  as  he 
was  building  the  cigar,  we  would  have  to  go  some. 

Before  the  six  vears  of  mv  term  on  that  account 

*  • 

had  expired,  Robert  Burns  had  ]iassed  100,000,000  a 
vear.  If  I  am  not  mistaken  it  contimied  to  travel  to  a 
'point  not  so  far  from  the  200,000,000  goal. 

The  new  career  of  Rol)ert  Burns  exploded  the  old 
tradition  and  this  luand  stands  today  an  example  of 
soundness  in  basic  ]K)licy,  quality,  selling,  distribution, 
merchandising  and  advertising  hard  to  surpass.  As  I 
have  looked  at  the  advertising  of  Robert  Burns  and  of 
Owl  (subsequently  White  Owl)  since  my  ]>artieii)ation, 
mv  attitude  has  ])een  fraternal  for  I  have  alwavs  had  a 
bit  of  pride  that  I  was  in  at  the  re-birth  of  these  brands, 
and  helped  to  inject  a  new  strain  that  started  them  on 
the  road  to  their  present  marvelous  vigor. 

It  seems  to  me  that  the  (ieueral  Cigar  Company 
which  todav  has  the  finest  ciirar  business  in  the  country 
by  a  wide  margin,  has  encouraired  from  the  first  a 
standard  of  performance  in  (piaHty,  marketing  and 
advertising  that  has  nuide  its  cai-i-ei*  and  that  of  its  two 
great  brands  since  1914,  exami>h*s  of  wisdom,  efficiency 
and  enterprise.  It  was  the  first  big  thing  I  got  deeply 
into  in  the  course  of  mv  advert isintr  work  and  I  am 
satisfied  that  I  gained  as  much  out  of  it  in  market 
knowledge,  perspective  and  ])sychology  as  I  put  into  it. 

The  story  of  White  Owl  is  a  good  one.  It  is  similar 
up  to  a  point  to  the  story  of  Robert  Burns.  Its  greatest 
historv,  however,  has  been  written  in  the  last  five  vears 
or  so  and  reveals  a  daring  and  a  vision  fascinating  to 
those  who  understand  the  background.  Mayb<*  some- 
one will  write  it. 


N.  A.  T.  D.  FORGING  STEADILY  AHEAD 

HAT  mav  be  considered  the  most  constructive 

ft 

meeting  of  the  National  Association  of  Tobacco 
Distributors  was  held  in  the  Hotel  New 
Yorker  in  New  York  on  Saturday,  April  1st, 
and  Sunday,  April  2d.  Practically  all  officers  and  mem- 
bers of  the  board  of  directors  were  present. 

A  few  weeks  ago  the  ways  and  means  committee 
sent  a  letter  to  all  members  soliciting  their  opinions 
relative  to  the  advisability  of  having  the  ways  and 
means  committee  negotiate  the  purcliase  of  various 
types  of  merc,]iandise  for  the  members.  Tobacco  prod- 
ucts were  excluded  from  any  consideration.  Prac- 
tically all  members  approved  such  a  procedure  on  the 
])art  of  the  association.  The  directors  discussed  this 
matter  at  length  and  outlined  plans  for  such  procedure. 
The  ways  and  means  committee  is  authorized  to 
negotiate  deals  and  recommend  them  to  the  various 
members.  It  is  believed  that  it  will  ])e  possible  to  ac- 
cumulate a  substantial  fund  in  the  course  of  a  short 
period  of  time,  which  fund,  after  deducting  expenses 
incurred,  will  be  divided  proportionately  among  all 
members  according  to  the  volume  purchased. 

The  board  of  directors  decided  to  start  an  im- 
mediate membership  campaign,  and  the  ways  and 
means  committee  was  instructed  to  proceed  with  all 
the  plans  necessary  for  such  a  campaign.  It  was  de- 
cided that  during  this  campaign,  commencing  immedi- 
atelv  and  to  continue  until  the  annual  meeting  which 
will  be  held  in  June,  the  annual  dues  for  all  new  mem- 
bers will  be  $25  a  year. 

Mr.  Moe  Packer,  of  Packer  Brothers  of  New  York, 
was  elected  as  a  director  for  the  National  Association 
of  Tobacco  Distributors  to  succeed  the  late  Roy  King. 
In  order  to  further  strengthen  the  association  and 
develop  it  into  an  indispensable  force  in  the  tobacco 
industry,  the  ])oard  of  directors  devised  a  number  of 
very  constructive  plans.  In  view  of  the  fact,  however, 
that  the  annual  meeting  is  only  a  few  weeks  hence,  it 
was  deemed  advisable  to  leav^e  all  these  matters  for 
adoption  by  all  the  members  at  that  meeting. 

The  ways  and  means  committee  of  the  National 
Association  of  Tobacco  Distributors  consists  of:  John 
Loughran,  Washington,  D.  C;  Alex  Schwartz,  Cin- 
cinnati, Oliio;  J.  Kolodny,  Jersey  City,  N.  J. 

The  board  of  directors  unanimouslv  decided  to 
recommend  to  the  membership  the  adoption  of  a  series 
of  window  posters  which  will  be  distributed  among 
retail  customers,  the  object  of  which  is  to  create  public 
opinion  in  favor  of  the  small  local  merchant. 

The  association  is  slowly  but  surely  .building  a 
firm  foundation.  The  various  individuals  active  in  it 
learn  to  understand  each  other,  and  it  is  sincerely 
hoped  that  now  with  the  advent  of  the  new  adminis- 
tration with  a  more  aggressive  and  firm  policy  in  all 
national  activities,  the  activities  of  the  National  Asso- 
ciation of  Tobacco  Distributors  will  also  assume  a  more 
aggressive,  firm  procedure. 

W  is  the  earnest  hope  and  desire  of  the  members 
of  the  board  of  directors  that  our  members  will  seri- 
ou.sly  co-operate  in  the  membership  campaign;  that 
they  will  encourage  and  extend  the  maximum  of  their 
ability  in  behalf  of  any  merchandising  propositions 
negotiated  by  the  ways  and  means  committee. 

The  distril)utor  is  an  indispensable  force  in  the 
distribution  of  tobacco  and  allied  products.  With  the 
encouragement  and  co-operation  of  all  the  memliers, 
the  National  Association  of  Tobacco  Distributors  will, 
before  long,  develop  into  a  dominant  force  in  the  de- 
termination of  future  policies  by  all  the  elements  con- 
stituting the  tobacco  industry. 


D 


LIGHT  DEMAND  AT  SUMATRA  INSCRIPTION 

[|UYING  at  the  Amsterdam  Sumatra  Inscription 
held  last  week  proved  so  disappointing  that  the 
sale  scheduled  for  this  week  was  canceled. 
Bayuk  Cigars,  Incori)orated,  and  the  American 
Cigar  Company  were  the  only  large  American  buyers 
Avho  participated,  Bayuk 's  purciuising  approximately 
200  bales  and  American  Cigar  less  than  100. 

Economic  conditions  in  CJermany  are  charged  with 
bavin*'-  a  great  infiuence  on  this  year's  Sumatra  sales, 
as  the'^German  cigar  industry  is  an  important  factor  in 
the  sales. 


Snowball  cigarettes,  menthol-treated  product  of 
Paul  A.  Werner,  Inc.,  ll!)  Fifth  Avenue,  New  York, 
have  been  placed  on  the  market  in  that  city.  They 
come  twenty  in  a  pack,  can  be  sold  for  IT)  cents,  two  for 
a  quarter,  at  a  fair  profit. 


Annual  report  of  Waitt  &  Bond,  Incorporated, 
shows  net  income  of  $47,0t)l  after  depreciation,  inter^ 
est.  Federal  taxes,  etc.,  and  after  deducting  $30,:)8J 
for  inventory  adjustment,  etc.  This  is  niuivalent  to 
47  cents  a  share. 


Harrv  S.  Rothschild,  ])resident,  and  Harry  Wur- 
man, vice-president  of  Bayuk  Cigars,  Ineorporated, 
who  have  been  in  Havana  for  a  few  weeks  purchasing 
some  choice  Havana  tobacco  for  those  good  Bayuk 
ci^mrs,  are  expected  to  return  home  some  time  next 
week. 

Yahn  &  .McDonnell,  distributors  of  the  Corona 
brand  and  other  Henrv  Clay  &  Bock  brands,  report 
that  thev  are  now  in  a  ])osition  to  supply  the  demand 
for  these  popular  brands,  since  the  opening  of  tlie  new 
factorv  unit  at  Trenton,  and  that  the  demand  is  hold- 
ing up*suri>risingly  well,  despite  predictions  to  the  con- 
trary. 

As  a  means  of  meeting  the  competition  of  higher 
priced  ci<'-arettes  which  have  recently  reduced  then- 
price  the'' Brown  k  Williamson  Tobacco  Corporation 
are  now  i)acking  their  Wings  cigarettes  in  packages  ol 
sixteen  cigarettes  each,  for  States  where  a  State  tax  on 
ci<''arettes  is  in  etTect.  This  will  enable  Wings  to  be 
obtained  at  retail  in  those  States  at  ten  cents  a  package, 
where  they  have  previiuisly  been  sold  at  two  packages 
for  twentv-five  cents,  iuehi«ling  tlie  State  tax. 


EsiablitheJ    1886 


"BEST  OF  THE  BEST 


9  9 


Mft 


•"•"^  "'  A.  SANTAELLA  &  CO. 

Olfic«,  1181  Broailway,  N«w  York  City 
FACTORIES:  Tampa  and  Ktp  Wtat.  Florida 


^ 


MURIEL 


NEW    SIZE 


5 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  5^. 


Mfd.  by 
P.  LOIILLARU  CO..  INC. 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION        '^TOJVv 
OF  UNITED  STATES  "^"^m^^^ 

JESSE  A.   BLOCK.  Wheeling.   W.V«.   :••••. F;?^!!!d«I 

CHARLES  J.   EISENLOHR,   Philadelphia,   Pa Vr-      o       4     ! 

JULIUS  LICHTENSTEIN.  New  York.  N.  Y ^... .Vicc-Preiident 

WILLIAM  BEST.  New  York.  N.  Y Chairman  Executijre  Coramitte. 

MAJ    GEORGE  W.  HILL.  New  York.  N.  Y X?"'?"?^*" 

GEORGE  H.  HUMMELL.  New  York.  N.  Y Xl^^rraideS 

H.  H.  SHELTON.  Washington.  DC '  Vi^."  PreSdenl 

WILLIAM  T.   REED.  Richmond.  Va VV-      o    !-j  -. 

HARVEY  L.  HIRST.  Philadelphia.  Pa ^'"TlffL.T^ 

*cA    IFMIFIV    N^w   York    N     Y ire«iurcr 

?SARLESDUSHKmD    New  York.  N.  Y Coun.el  and  Managing  Director 

Headquarters,  341  Madison  Ave..  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio viliplfjl^^n! 

CHAS.  B.  WITTROCK.  Cincinnati.  Ohio  ^"•■?I!!.:."! 

GEO.  S.  ENGEU  Corington.  Ky.   ......; II!!!?.™ 

WM.  S    GOLDENBURG.  Cincinnati.  Ohio  secretary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

lOHN  H.  DUYS.  New  York  City   «:--";v;"S'*"i3*"! 

MILTON  RANCK.  Lancaster.  Pa .Firat  Vice- Pre.  den 

D    FMIL  KLEIN.  New  York  City  Second  Vice-Preaident 

LEE  SAMUELS.  New  York  City   SecretaryTreaaurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

lACK  A.  MARTIN.  Newark.  N.  J i  ■•;  V,.  •ET^ij*"! 

ALBERT  FREEMAN.  New  York.  N.  Y -First  Vice-President 

11  VFN  M.  MOSS.  Trenton.  N.  J ■ Second  Vice-President 

ABE  BROWT>r.  180  Grumman  Ave..  Newark.  N.  J Secretary-Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 

DISTRIBUTORS 

C    A    JUST.  St.  Louis,  Mo • Vr'-S^'-^^l 

E    ASBURY  DAVIS.  Baltimore.  Md Xl"S'"'5"! 

1:   W    HARRIS,   Indianapolis.  Ind     Vice' Presided 

JONATHAN  VIPOND.   Scranton,  Pa Vice-President 

GEO    B.  SCRAMBLING.  Cleveland,  Ohio  ■•■•••,■•,• Treasurer 

MAX  JACOBOWITZ.  M  Montgomery  St.,  Jersey  City,  N.  J becreury 


■ 
I 


18 


53rd  year 


Say  You  Saw  It  in  The  Tobacco  VVorld 


April  15,  1933 


Tobacco  Merchants'  Association 


Registration  Bureau, 


341  Madison  Ave. 
NEW  YORK  CITY 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration,         (see  Note  A),  $5.00 

Search,                   (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 

MYLDA: — 46,178.  For  all  tobacco  products.  February  23,  1933. 
Janio  C   Irc/cvaiU.  Taniiia.  hla. 

HAMPSTEAD  MIXTURE:— 46,179.  For  pipes  and  smoking  to- 
bacco.   April  4,  1933.    Barclay  Rex  Pipe  Shop,  New  York,  N.  Y. 


TRANSFERS 

FACTORY  FIRSTS:— 38,177  (L'nited  Rcgi>tration  Bureau).  For 
cigars,  cigarettes,  cheroots  and  ti>bacco.  Registered  May  22,  1913, 
by  American  Litho.  Co..  New  York,  X.  Y.  Tran>ferred  by  Con- 
solidated Litho.  Corp.,  successors  to  original  registrants,  to  I. 
Lewis  Cigar  Alfg.  Co..  Newark,  X.  }.,  .\pril  5.  1933. 

RIZ  LE  SUCCES: — 46,181  (  Tt>bacco  Leaf).  For  cigarette  paper  and 
cigarette  tubes.  Kegi>tered  August  12,  1902,  by  (lluckman  &  Son, 
Xew  York.  X.  Y.  Transferred  by  (iluckman  &  Strauch,  Inc.,  suc- 
cessors to  original  registrant^,  to  Societe  Anonyme  D'Kxploitation 
Des  Papeterie>  L.  Lacroix  Fils  of  Angouleme,  1- ranee,  for  all  forms 
of  cigarette  paper,  except  cigarette  tubes,  March  31,  1933. 


OUTLOOK  FOR  PUERTO  RICAN  TOBACCO 

Indications  are  that  the  Pui'rto  Kican  tobacco 
crop  now  l)oini]:  liarve.-^ted  will  total  .somewhere  around 
15,(JUU,UO0  pounds — more  than  twice  last  year's  figure, 
reports  Assistant  Trade  Commissioner  Robert  G.  Boyd 
to  the  Tol)aeco  Division  of  the  Department  of  Com- 
merce. Weather  conditions  liave  been  excellent  (sunny 
days  and  rainv  nitrhts)  until  verv  recentlv,  aiul  there 
has  been  no  ''vigilante"  movement  such  as  hindered 
the  ])lantings  last  year. 

Jt  should  be  emjjhasized  tliat  the  foregoing  is  not 
an  official  estimate,  but  is  rather  the  mean  of  reports 
that  liave  ln'cii  obtained  from  those  experienced  in  the 
Island's  tobacco  industry.  Weather  conditions  during 
comiiiiT  weeks  will,  of  course,  have  a  decided  bearing 
on  the  actual  total.  The  weather  during  the  j)ast  week 
has  not  been  (piite  so  favoral)le,  tliere  l>eing  some  yel- 
lowing of  leaf  reported  on  account  of  insuflicient  rains. 

A  miml)er  of  areas  in  the  Island  where  there  were 
no  ])laiitinL:s  last  year  are  going  to  have  important 
yields  ^A'  tobacco  this  year.  This  is  largely  a  result  of 
efforts  (»t'  the  "small  farmeis."  In  the  latter  part  of 
1932  most  of  these  fouixl  themselves  witli  unplanted 
land,  some  tobacco  seed,  and  no  money — so  they  planted 
tobacco.  Kej)resentative  areas  where  there  was  little 
or  no  tohacco  last  year,  with  the  estimated  average 
jilanted  in  tobacco  this  veai-  were  as  follows,  in  acres: 
Comerio,  2()0U:  Aibonito,  2(KKJ;  and  Cayey,  1200. 

Formerl>,  the  Puerto  Kican  tobacco,  on  account  of 
its  high  (piality,  wa>  sold  at  top  ]irices  for  the  manu- 
facture of  'Mwo-for-a-ipiarter''  cigars.  Mute  testimony 
of  the  tenacity  of  l*uerto  Kican  growers  in  the  face  of 
these  cliaiigiiig  ccuiditions  is  the  ai)proximately  5,000,- 
000  jioinids  of  the  IIKU  crop  reported  to  ])e  still  on  hand 
in  war('h(.u-es  on  the  Island.  Vet,  it  is  said  that  but 
little  of  the  ]li;J2  harvest  is  left  in  Puerto  Kico.  Pick- 
ings of  the  current  harvest  have  ))e<'n  carried  on  for 
about  two  weeks.  It  is  expected  that  they  will  extend 
into  ^larch. 


«^LV»/jixf^tv»/jty»yjtv»y^witv»yjiywi«/4i!^^ 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


r)«vir)«\ir?svir!r»ir«\ir)«tiri«vir)«<irirs?itr^ 


POSITION  WANTED 


CIGAR    FACTORY   SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience    With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  inacliines.     Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STOR.'XGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.     Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


OLD    MANUFACTURING    FIRM    OF    HAVANA    QUALITY 
CIGARS  will  serve  orders  in  any  quantity  to  discounting  dealers, 
at  profitable  prices.    Satisfaction  guaranteed.    Address  for  particulars 
"Fair  Dealing",  Box  1168,  Tampa,  Fla. 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  meUow  and  smooth  In  charact«» 
and  Impart  a  most  palatable  flavor 

rUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BBTLN.  AROMATIZEI.  BOX  PLAVOKS.  PASTE  SWEETENEIS 

FRIES  &  BRO.,  02  Reode  Street,  New  York 


BLUE  MOLD  APPEARS  AGAIN  IN  TOBACCO 

BEDS  OF  SOUTH 

Blue  iiiohl  or  downy  mildew  of  tobacco,  a  disease 
wliic'li  attacks  younu*  to])acco  ]»lan1s  in  the  seed  beds, 
was  found  i::eneral  in  (leoruia  bv  Dr.  K.  H.  (lavton, 
tnbacco  disease  specialist  of  the  ['.  S.  Department  of 
Airricidture,  who  has  just  ictnrned  from  an  ins]M'<'tion 
trij)  throny:h  the  southern  t^dwieeo  reLri^>iis. 

J)oetor  Clayton  found  that  the  disease  has  also 
api)eare<l  in  Florida,  South  Carolina,  and  Xorth  Caro- 
lina. The  <lisease  caused  heavv  losses  last  vr'ar  liy 
killini^  the  snudler  ])lant>  and  weakenintc  the  others 
so  that  many  died  when  transplanted.  Many  growers 
had  only  ])artial  slaiuls,  even  after  repeated  resettinjjfs. 

In  the  absence  of  eiTective  meliiods  of  control,  the 
Department  suirufested  last  winter  that  farmers  sow 
an  increased  number  of  seed  b(»ds  this  vear  with  the 
idea  thai,  if  the  <lisease  becann*  prevalent  a^ain, 
<'noui;h  plants  would  escape  the  tlisease  to  till  the  plant- 
ing: needs  of  the  farmer.  Doctor  Clayton  found  that 
in  atTected  localities  j^rowers  this  season  plantcMl  twice 
as  many  seed^  as  usual  to  insure  uettinu;  <'nough  plants. 

The  Department  is  experimenting:  intensively  in 
an  etiort  to  ilev«*lop  a  jiractical  system  of  control  and 
is  testin<»-  many  dilTerent  kin<ls  of  sprays  as  well  as 
many  other  meth«jds  which  otter  i»romise,  .such  as  con- 
trolled temperatures,  liumidities,  und  the  like. 


I      I 

I 


COMMON 


The  importance  of  attractive  and  dependable  containers  for 
f^ne  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


Phi  la..  Pa. 
Hanover.    Pa. 
Cincinnati.  Ohio 


AUTOKRAFT  BOX  CORPORATION 

LIMA     OHIO 

AN. 


York.  Pa. 

Chicago.  III. 

Detroit.  Mich. 

Wheeling.   W.   Va. 


+• — 


-»«— ^<i         ■■       w^«» 


PUBLISHED  ON   THE   1ST   AN 


D  15TH  OF  EACH   MONTH   AT  236   CHESTNUT  ST.   PHILA. 


PA. 


After  all 
"nothing  satisfies  like 
a  good  cigar      "^ 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box  and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


/when  buying  cigars 

I       Remember   thjt   Regardless  o»   Price 

I  THE  BEST  CIGARS 

I  ARE   PACKED    l> 

V  WOODEN   BOXES 


iKfmmumKjmjJKmji 


Volume  53 


THE  TOBACCO  WORLD 


Number  9 


Established  1881 

TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 

Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street,  Philadelphia,  Pa. 

Entered  as  second-class  mail  matter,  December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


$2.00  a  Year 


PHILADELPHIA,  MAY  1,  1933 


Foreign  $3.50 


Editorial  Comment 


UST  about  two  yoars  ago  we  definitely  decidecl 
for  ourselves  that  the  cigar  manufacturing  in- 
dustry had  let  itself  in  for  trouble,  and  despite 
the  fact  that  the  lay  smoker  thought  tlie  trans- 
parent wrapper  was  a  good  thing. 

Recently  a  smoker  who  acclaimed  it  as  a  blessing 
two  vears  ago  stopped  in  to  say  he  was  wrong.  Cigar 
manufacturer^  will  not  admit  it,  but  we  know  that  the 
lucid  covering  is  curbed  from  the  golf  green  to  the  liv- 
ing room  at  home.  And  we  also  know  that  it  has  turned 
smokers  of  three  for  50  cents  cigars  to  five,  and  t\yo  for 
5-eent  smokers.  In  appearance  they  all  look  alike  m 
the  show-case,  and  in  smoking  quality  even  the  con- 
noisseur admits  that  the  transparent  nightgown  has 
changed  something  in  the  cigar's  quality. 

We  have  many  letters  from  manufacturers  of  some 
of  the  finest  brands  jjroduced  in  this  country  protesting 
against  the  lucid  covering,  but  asking  us  because  of  the 
effect  it  might  have  on  their  retail  and  jobbing  connec- 
tions, not  to  publish  them. 

If  manufacturers  of  (Jlass  ( ',  D  and  E  want  to  know 
what  is  wrong  with  their  business,  let  them  observe  that 
whereas  some  years  ago  they  represented  about  60  per 
cent,  of  withdrawals  and  now  only  about  15  per  cent., 
that  perhaps  with  so  little  to  lose  they  can  decrease 
their  expenses  by  throwing  off  the  lucid  covering  on  all 
cigars  retailing  at  more  than  5  cents. 


Cj)     C?3     Cj3 


()  CIGAR  manufacturers  believe  that  the 
smoker  is  so  dumb  that  he  does  not  know  that 
the  cellulose  wrai)per  costs  money!  Does  the 
consumer  believe  that  cigar  manufacturers  are 
philanthropists,  and  that  in  this  i)eriod  of  depression 
when  dividends  are  being  cut  or  withdrawn  altogether, 
that  the  lucid  covering  is  sui)plied  without  cost? 

Any  sensible  human  being  knows  that  it  is  an  ex- 
pense— an  unnecessary  expense — and  its  cost  comes 
from  somewhere. 

If  you  think  the  public  is  crazy  enough  to  believe 
such  philosophy  just  look  at  these  figures:  In  19120  in 
the  month  of  March,  cigars  to  the  tune  of  75:>,239,<J58 
were  withdrawn  for  sale.  In  March  of  1933  the  Rev- 
enue Bureau  states  that  it  sold  stamps  to  cover 
290,111,072  cigars! 

Now,  we  would  like  to  ask  Mr.  John  H.  Duys,  ])res- 
ident  of  the  Associated  Cigar  Manufacturers  and  Leaf 
Tobacco  Dealers,  who  must  have  statistics  available, 


just  what  profit  has  accrued  to  the  cigar  industry  since 
the  adoption  of  the  transparent  covering! 

For  vears  on  vears  we  could  count  on  a  sale  of 
more  than  6,000,000,000  cigars.  People  bought  them, 
and,  we  assume,  smoked  them.  Now  the  industry,  play- 
ing the  childhood  game  of  ''Follow  the  Leader,"  is  in 
great  distress,  and  finally  has  decided  to  appeal  to  the 
trade  for  funds  to  promote  cigar  smoking. 

Put  the  several  millions  now  being  spent  for  this 
liK'id  covering  into  a  fund  for  promotion  purposes,  and 
no  appeal  need  be  made. 


Cj3    CS3    Cj3 


:^=^  E  ABE  at  the  bottom,— we  hope— of  the  great- 
^y^  est  economic  disaster  this  country  has  ever 
known.  And  here  is  an  industry  spending  sev- 
eral millions  a  year  for  something  that  was 
never  needed,  and  which  liad  its  most  prosperous  vears 
without  it,  appealing  for  funds  to  rebuild  its  business. 
It  proposes  to  continue  with  an  extraneous  covering  for 
ciirars  which  costs  money.  Any  clerk  knows  that  if  he 
puts  a  necktie  in  a  box  it  costs  his  employer  money. 
And  anv  cigar  smoker  knows  that  the  transparent 
wrapper  costs  overhead,  machinery,  and  labor,  plus  the 
("\l)ense  of  the  material.  It  must  be  taken  out  of  the 
fost  of  the  cigar  somewhere. 

And  the  industry  goes  right  on  trying  to  make 
itself  believe  that  it  is  fooling  the  smoker. 

The  cigar  withdrawal  statistics  for  the  past  few 
years  for  any  month,  or  any  year,  are  a  definite  answer 

U»  this  chatter.  ,  /?   .. 

Without  going  into  details  we  know  that  definite 
changes  take  place  in  cigars  encased  in  the  transparent 
covering.  The  higher  grade  cigars  are  particularly 
atYected.  Verv  unfortunately,  we  must  admit,  that 
x'ientific  instruments  are  not  available  to  measure  the 

change. 

In  this  present  economic  situation,  we  do  not  be- 
lieve that  the  average  consumer  would  raise  his  voice 
it  the  cellulose  covering  was  discontinued.  In  fact  he 
never  would  have  cared  a  darn  about  it,  if  some  manu- 
facturer had  not  jumped  on  what  he  thought  was  a 
wonderful  fad  to  sell  more  cigars.  Look  at  the  statis- 
tics before  you  answer  the  question  as  to  what  the  lucid 
wrapper  has  done  for  the  cigar  business. 

Even  the  columnists  of  the  daily  papers  are  begin- 
ning to  deride  this  silly  business  of  wrapping  every- 
thing in  cellulose. 


53rd  year 


THE  TOBACCO  WORLD 


May  1,  1933 


^^m  ERE  you  ever  in  a  hurry  to  shave  ?  And  with  a 
\fm  i^<^^^'  *packai>e  of  bhidesf  Try  to  tear  the  cellu- 
\ose  wrapper  olf.  Hunt  for  a  knife  or  scissors. 
When  vou  find  them  and  get  the  eelhdose  off, 
break  the  package  open.  Then  get  out  the  envelope 
with  the  blade  in  it.  Tear  open  the  envelope.  Then 
take  off  the  waxed  pai)er  which  finally  contains  the 
blade.  Yes?  We  should  go  through  this  every  time 
we  shave?  We  do  not !  We  have  found  a  way  to  cut 
our  purchase  of  razor  blades  approximately  90  per  cent. 
And  for  one  reason  and  another  cigar  smokers 
have  found  a  way  to  cut  their  cigar  smoking.  And  one 
w^ay  to  win  them  back,  is  to  go  back  to  the  old-fashioned 
way  of  packing  cigars — without  nightgowns  on  them — 
(the  censor  might  withhold  the  i)ublication  if  we  printed 
what  the  women  folks  say). 

CJ3     C?3     Ct3 

HILE  the  detailed  plans  of  the  proposed  cam- 
paign to  further  cigar  smoking  are,  in  the 
nature  of  things,  unavaihdjle  for  advance 
broadcasting,  we  have  learned  enough  to  assure 
our  readers  that  theentire  program  has  been  built  on  a 
fundamentally  sound  basis.  It  ought  to  help  materially 
towards  re-establishing  the  cigar  as  a  man's  smoke,  and 
we  congratulate  the  Conunittee  of  the  Associated  Cigar 
Manufacturers  and  Leaf  To])acco  Dealers  on  the  skill 
and  thoroughness  of  their  preliminary  research  and  the 
comnionseuse  planning  based  on  the  results  of  that  re- 
search. 

We  have  no  hesitancy  in  giving  our  enthusiastic 
recommendation  to  this  promotional  effort.  We  feel 
that  the  association  nuule  a  proper  api)roach  to  the 
matter  by  its  highly  intelligent  survey  to  get  the  facts 
before  doing  its  planning.  "Get  the  facts,  or  the  facts 
w^ill  get  you"  is  one  of  the  most  sensible  mottoes  of 
modern  business.  So  the  association's  painstaking 
search  for  the  information  which  should  be  the  basis  of 
any  movement  to  improve  conditions  in  the  industry 
offered  the  first  evidence  of  the  soundness  of  the  think- 
ing bevond  the  idea. 


Cj3    Cp    Cj3 


r  IS  ONE  THING  to  get  the  facts,  and  another 


thing  to  know  what  to  do  with  tliem  after  you 
get  them.  It  is  not  uncommon  for  an  institu- 
tion or  an  organization  to  expend  months  of 
time  and  thousands  of  dollars  in  money  to  collate  the 
facts  of  a  certain  industry  or  business,  aiul  then  waste 
all  that  time  and  cash  because  of  either  a  misinterpre- 
tation of  these  facts  or  faulty  judgment  in  formulating 
a  program  based  on  even  a  correct  interpretation  of 
them.  We  know  of  more  than  one  instance  like  this. 
We  know  of  one  case  of  a  nationally  known  institution 
making  the  most  extensive  survey  that  had  ever  been 
attempted  for  one  specific  purpose,  getting  facts  that 
were  invaluable  for  the  promotion  of  the  company 's 
business,  and  then  making  a  ])ositively  futile  use  of  this 
material,  all  at  the  cost  of  many  thousands  of  dollars. 
In  other  words,  there  was  the  ammunition  to  get 
the  business,  but  it  went  to  waste  because  it  w^as  im- 
proxjerly  used.  It  was  a  good  idea  gone  wrong.  Nearly 
two  years  passed,  the  company  had  entered  the  thing  on 
the  wrong  side  of  the  profit  and  loss  account,  and  were 
quickly  forgetting  about  it.  A  new  manager  then  took 
charge  of  the  deiJartment  for  whose  benefit  the  promo- 


tion plan  had  been  undertaken.  He  wanted  to  work  up 
the  strongest  i)ossible  sales  presentation,  so  he  asked 
for  all  the  information  available. 

They  sliowed  him  the  promotion  ])rogram  which 
had  proved  a  costly  Hop.  ] le  studied  it  ch)sely  and  said 
he  could  understand  that,  because  it  could  never  do  the 
sales  stimulation  job  it  was  expected  to  do.  But,  he 
added,  he'd  like  to  get  hold  of  the  original  documents, 
the  findings  on  which  the  ])lan  was  based.  The  manage- 
ment of  the  business  finally  salvaged  these  from  some 
old  forgotten  file  and  turned  them  over  to  him,  discour- 
aging his  use  of  them  on  the  score  that  they  were  now 
nearlv  two  vears  old  and  were  not  worth  anvthing,  to 
begin  with. 

The  new  manager,  who  had  the  type  of  analytical 
mind  to  enable  him  to  interpret  facts  clearly  and  the 
common  sense  to  take  the  simplest,  most  direct  advan- 
tage of  his  interpretation,  immediately  put  on  an  inex- 
pensive campaign,  based  entirely  on  the  same  facts 
which  had  produced  no  results  from  the  former  expen- 
sive i)rogram,  and,  in  less  than  a  year,  brought  that 
de])artment  up  to  first  place  among  competition  for  the 
lirst  time,  a  leadership  which  has  now  been  maintained 
for  a  long  time  on  the  strength  of  that  original  survey. 

Cj3     Ct]     C!3 

HE  ASSOCIATION  deserves  further  commen- 
dation for  selecting  what  has  ]n-oven  the  best 
of  the  three  generally  used  plans  of  raising 
money  for  co-operative  promotion  purposes, 
namely  a  subscription  from  all  mem])ers  of  the  industry 
based  on  actual  business.  This  nu'thod  has  been  more 
uniforndy  successfid  than  either  an  appropriation  from 
a  general  fund  or  voluntary  contributions  determined 
only  by  the  extent  of  the  individual's  interest  in  the 
undertaking.  The  plan  chosen  l>y  the  active  proponents 
of  the  cigar  campaign  is  thoroughly  equitable,  and  any 
slight  objection  to  it  nuiy  be  easily  overcome,  as  it  has 
l)een  in  other  eam])aigns  «)perated  under  a  similar 
method.  But  we  insist  that  the  only  proper  way  for  the 
cigar  manufacturers  to  finance  their  campaign  is  to 
jnnk  the  transparent  wrai)per  for  cigars  and  appropri- 
ate for  promotion  the  money  thus  saved. 

Ct3     Ct3     Cj} 

T  IS  A  PLEASURE  to  report,  however,  that 
the  a>sociation  has  not  only  gathered  the  facts 
Imt  seems  to  know  exactly  what  to  do  with 
them.  It  gives  us  a  jieculiar  ]>ersonal  ])leasuro 
to  add  that  the  conunittee  had  anticipated  the  advice  of 
TnK  ToiiACco  AVor.Li)  to  direct  the  campaign  to  the 
inniufj  man  of  tofJaji. 

The  program  contemjilates  a  special  campaign 
among  college  men;  ])romotional  i)ropaganda  to  *'play 
ui»"  the  cigar  in  feature  pictures,  news  reels,  magazine 
fiction  and  illustration:  i)ublicity  in  current  news, 
^yndicated  feature  stories,  special  articles  for  women's 
])ageH  of  newspa])ers;  radio  release  nuiterial  for  sus- 
taining ]»rograms  of  local  stations;  window  poster  news 
x'lvice;  educational  ])rogram  for  dealers,  etc.,  etc. 

An  outline  of  the  plan  clearly  indicates  that  its 
sponsors  realize  the  cigar  industry  can  be  revived  only 
by  an  iiresistible  ai)peal  to  the  young  num.  Get  to- 
tlay's  youth  smoking  cigars,  and  the  result  will  be  two- 
fold. First,  an  immediate  and  substantial  improvement 
in  the  sale  of  cigars ;  second,  a  guarantee  of  the  cigar 
business  of  tomorrow. 


May  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


Do  Your  Bit  to  Promote  Cigars 

An  Appeal  to  Manufacturers  to  Join 
in  Co-operative  Campaign 

By  D.  EMIL  KLEIN 


FoUoztnng  is  a  co/>.v  of  a  letter  vuiilcd  to  the  trade  by  Mr.  Klein  in 
launching  the  drive  to  raise  funds  for  the  proposed  cigar  promotion  cam- 
paign. 

T  a  meeting  at  the  offices  of  Trade-Ways,  In- 
corporated, which  was  attended  by  many  of 
the  leading  cigar  numufacturers  in  the  coun- 
try, the  results  of  the  survey  covering  all 
branches  of  the  cigar  industry  were  submitted  to  the 
manufacturers  by  this  business  group. 

Plans  for  trade  promoton,  publicity  and  merchan- 
dising development  were  proposed  and  discussed,  and 
met  with  the  approval  of  the  manufacturers  assembled 
at  the  meeting. 

The  cost  of  carrying  out  the  proposed  ])lans  will 
be  between  $ir)0,000*and  $175,000  per  annum.  The 
final  decision  as  to  the  various  activities  to  be  under- 
taken, and  all  decisions  in  regard  to  expenditures,  will 
be  subject  to  the  direction  of  a  committee  made  up  of 
the  leading  cigar  manufacturers;  and  the  program 
will  be  in  charge  of  Trade-Ways,  Incorporated,  w^hich 
organization  has  had  a  great  deal  of  experience  in  this 
kind  of  work,  and  has  been  highly  recommended  to  us 
by  some  of  the  largest  trade  associations  and  corpora- 
tions in  this  country. 

This  promotion  program  can  be  worked  out  if  7.") 
per  cent,  to  80  per  cent,  of  cigar  mamifacturers  with 
a  combined  production  of  3,200,000,000  cigars  per  an- 
num  will  co-operate.  The  money  is  to  be  raised  on  a 
basis  of  two-tenths  of  one  per  cent.  (0.002  per  cent.) 
of  the  annual  business  of  each  subscriber.  On  this 
basis,  it  is  necessary  to  get  subscriptions  from  man- 
ufacturers whose  combined  sales  aggregate  about  one 
hundred  million  dollars  per  annum.  The  names  of 
subscribing  companies  will  be  listed  in  all  announce- 
ments of  the  cami)aign  to  the  trade. 


The  following  companies  have  provisionally  de- 
cided to  enter  into  the  agreement: 

(Jeneral  Cigar  Company,  Incorporated;  Bayuk 
Cigars,  Incorporated;  Deisel-Wemmer-Gilbert  Corpo- 
ration; Webster-Eisenlohr,  Incorporated;  Waitt  & 
Bond,  Incori)orated;  Congress  Cigar  Company;  Porto 
Hiean-American  Tobacco  Company;  E.  Popper  &  Com- 
pany; D.  Emil  Klein  Company,  Incorporated;  E. 
Kegensburg  &  Sons ;  Garcia  Grande  Cigars,  Incorpo- 
rated ;  Schwab,  Davis  &  Company ;  Corral,  Wodiska  y 
Ca.;  :Morgan  Cigar  Company;  T.  E.  Brooks,  &  Com- 
panv. 

'During  the  absence  of  John  H.  Duys,  president 
of  the  Association,  D.  Emil  Klein,  who  has  been  ap- 
pointed acting  chairman  of  the  committee,  will  have 
charge  of  the  matter,  and  you  can  communicate  with 
iiim  regarding  further  details. 

We  realize  that  the  steady  downward  trend  in 
cigar  consumption  can  only  be  met  by  a  constructive 
publicitv  and  promotional  campaign  on  the  part  of 
the  whole  industry.  We  have  talked  about  such  a  cam- 
paign for  numy  years.  We  now  have  a  real  program 
that  has  been  approved  by  the  leading  manufacturers, 
and  we  earnestly  believe  that  it  will  produce  beneficial 
results  for  us  all. 

Manv  leaders  of  the  trade  have  given  this  matter 
a  irreat  deal  of  thought  and  are  co-operating,  but  the 
campaign  cannot  be  carried  out  unless  you  also  co- 
operate. 

The  cost  to  you  is  only  two-tenths  of  one  per  cent. 
(0.002  per  cent.)  of  your  annual  business.  This  money 
is  to  be  paid  into  the  Promotion  Fund  of  the  Asso- 
ciation every  three  months. 

AVe  are  anxious  to  get  started,  and  therefore  ask 
that  vou  kindlv  let  us  know  at  once  whether  you  are 
willing  to  join  with  your  fellow  cigar  manufacturers 
in  this  undertaking. 


Industry's  Shippers  Get  a  Break 


OH  a  great  many  years  the  lailnuuls  have  con- 
tinually added  restrictions  in  connection  with 
the  jiacking  re«iuirements  of  cigars  and  cigar- 
ettes, and  at  the  present  time  it  takes  approxi- 
mately six  columns  of  fine  print  in  the  Consolidated 
Classification  to  tell  vou  how  these  boxes  or  fiber  con- 
tainers must  be  constructed.  If  these  instructions  were 
not  followed,  there  was  a  penalty  of  20  per  cent,  of  the 

rate.  ,     ,    ,  l     v 

The  carriers  have  iinally  realized  that  most  ot 
these  requirements  are  unnecessary,  and  that  shippers 
of  cigars  and  cigaretti's  arc  just  as  anxious  as  the  car- 
riers to  properly  protect  their  products.  As  a  result, 
the  carriers  have  consented  to  the  elimination  of  most 
of  these  restrictions,  and  in  Supplement  7  to  the  Con- 
solidated Classification,  etTective  May  5,  1933,  they 
have  reduced  these  restrictions  to  the  following: 

Cigarettes  in  boxes  "must  be  so  closed  and  secured 
as  to  prevent  pilferage  of  contents  without  mutilating 
container.** 


In  the  case  of  cigars  the  "wooden  boxes  nmst  be 
>o  constructed,  strapped  or  sealed  as  to  prevent  open- 
ing and  pilferage  of  contents  from  boxes  without  break- 
inu  seals  or  mutilating  container"  and  "fibre  boxes 
must  be  so  closed  and  secured  as  to  prevent  pilferage 
of  contents  without  mutilating  container." 

By  these  changes  cigar  manufacturers  can  do  away 
with  the  old  costly  method  of  cording  and  sealing  the 
wooden  cases,  and  the  only  requirements  that  are  now 
necessary  for  ])roper  protection  and  satisfaction  to  the 
carriers  are  wooden  boxes  of  sufficient  strength  to 
carry  the  weight  and  that  this  be  supplemented  by  iron 
or  w-ire  straps.  In  the  case  of  fiber  containers  they 
should  meet  the  usual  requirements  of  the  MuUins  test 
as  provided  for  all  such  containers,  and  merely  be 
sealed  in  the  customary  manner. 

Of  course  the  same  requirements  apply  to  cigar- 
ettes in  fiber  containers. 


53rd  year 


THE  TOBACCO  WORLD 


May  1,  1933 


U 


Thinking  Out  Loud"  About  Business 


ISTP]X  to  some  cii^ar  manufacturers,  and  they 
will  have  you  thinking  the  world  is  coming  to 
an  end.  They  spend  a  suhstantial  part  of  their 
working  days  bemoaning  their  fate  and  spread- 
ing grief.  But  others  would  tell  you  a  dilTerent  story, 
if  they  could  be  persuaded  to  take  the  time  to  tell 
stories.  They  are  too  busy  i)lanning  their  work,  and 
working  their  plan,  in  their  efforts  to  corral  a  greater 
and  greater  proportion  of  the  cigar  sales  they  know  are 
available.  And  the  beauty  of  it  is,  they're  doing  that 
very  thing. 

Take  Bayuk,  as  an  example.  It  is  no  secret  to  the 
trade  that  this  conii)any  oi)erated  at  a  not  inconsider- 
able loss  during  1932.  But  that  circumstance  did  not 
prompt  the  management  to  adopt  an  attitude  of 
**  What 's  the  use  ?  The  cigar  business  has  been  shot  to 
Gehenna,  and  nobody  can  do  anything  about  it."  On 
the  contrary,  they  decided  to  do  something  about  it. 

The  results?  The  Bayuk  plants  are  and  have  been 
working  at  capacity  and  the  comjiany  is  planning  to 
expand  its  production  facilities.  Orders  are  pouring 
in  from  all  parts  of  the  country,  not  only  from  the  sec- 
tions where  Bayuk  was  already  strongly  intrenched, 
but  also  from  territories  intensively  worked  for  the 
first  time  during  this  1933  campaign.  That  all  this  is 
profitable  business  and  not  merely  unin'ofitable  '*  busy- 
ness" is  shown  by  the  report  of  a  healthy  profit  for 
Bayuk  Cigars,  Incorporated,  for  the  first  three  months 
of  1933,  recorded  elsewhere  in  this  issue. 

Harry  S.  Rothschild,  president  of  the  company, 
believes  that  1933  will  l)e  one  of  the  best  years  in  Bayuk 
history.  That  ouirht  to  stitTen  the  upper  lip  and 
straighten  out  the  backbone  of  those  other  cigar  manu- 
facturers who  see  nothing  but  ruin  ahead. 


UK  POINT  raised  by  the  Leaf  Tobacco  Board 
of  Trade  of  the  City  of  New  York,  in  opposing 
the  Federal  Fann  Bill,  is  well  taken.  The 
Board  protests  that  payment  of  a  bonus  or 
])rocessor's  tax  to  leaf  tobacco  farmers  who  reduce 
tiieir  acreage  would  ultimately  have  the  effect  of  aggra- 
vating present  conditions  by  increasing  overproduction. 
The  simple  reason  is  that  farmers  not  subscribing  to 
the  i)lan  would  increase  their  acreage,  and  new  growers 
would  be  encouraged.  "Any  guarantee  of  cost  plus  a 
small  profit,"  adds  the  Board's  telegram  to  the  Senate 
Agricultural  Connnittee  and  the  two  New  York  Sena- 
tors, "would  increase  acreage  in  cigar  leaf  tobacco, 
thus  accentuating  the  existing  conditions  of  the  indus- 
try and  having  a  tendency  to  further  reduce  instead  of 
increase  prices." 

ft]   cj3   q!3 

VFRY  MAN  owes  a  responsibility  to  the  busi- 
ness or  industry  which  he  represents.  That 
was  a  i)rinciple  uttered  by  a  former  Roosevelt 
in  the  Presidential  chair,  "hit-the-line-hard" 
Theodore,  the  famous  "Teddy"  of  Rough  Rider  fame. 
And  anyone  who  is  conversant  with  the  activities  of 
intelligently  directed  trade  associations,  foimded  for 
good  business  purposes,  knows  their  benefits,  not  only 
to  the  business  or  industry  as  a  whole,  but  to  individual 
mem])ers.  Having  ourselves  an  intimate  knowledge  of 
the  good  effects  of  organization,  we  heartily  endorse 
the  efforts  of  the  Wavs  and  Cleans  Committee  to  make 
a  real  "national"  bodv  of  the  National  Association  of 
Tobacco  Distributors  and  the  five-point  program  on 
which  the  i)resent  membership  drive  is  based. 


Location  Structure  of  Retail  Trade 


X  ANALYSIS  of  the  fundamental  factors  un- 
derlying the  location  and  distribution  of  a 
city's  retail  stores  as  indicated  by  a  case-study 
of  the  retail  trade  pattern  of  a  rejiresentative 
metropolitan  area  is  presented  by  tlie  Department  of 
Commerce  in  a  new  report  made  public  on  April  20, 
entitled  "Location  Structure  of  Retail  Trade." 

In  many  respects  a  pioneering  work  in  its  field,  the 
store  location  studv  was  undertaken  bv  the  Bureau  of 
Foreign  and  Domestic  Connnerce  at  the  recpiest  of  and 
with  the  co-operation  of  a  number  of  V)usiness  and  re- 
search groups,  including  the  American  Transit  Associ- 
ation, the  Institute  of  Traffic  Engineers,  the  Krskine 
Bureau  for  Street  Traffic  Research  of  Harvard  Univer- 
sity, and  trade  associations  of  the  city  of  Baltimore, 
Md.  It  is  the  work  of  I.  K.  Rolph,  of  the  Merchandising 
Research  Division  of  the  Bureau,  an<l  was  earried  out 
under  the  direction  of  H.  C.  Dunn,  chief  of  the  division. 
The  store  location  study,  which  is  expected  to 
prove  of  especial  interest  to  retail  and  wholesale  mer- 
chants, store  location  specialists,  market  analysts,  real- 
tors, city  planners  and  transportation  engineers 
throughout  the  country,  is  based  upon  a  first-hand 
study  of  conditions  in  the  citv  of  Baltimore,  in  combi- 
nation  with  an  analysis  of  the  retail  trade  data  made 
available  by  the  National  Census  of  Distribution. 

Retail  trade  in  a  metrojwlitan   area,   the  study 
finds,  tends  to  be  segregated  into  five  distinct  forms  of 


retail  developments,  <le])endent  for  their  location  and 
('haracteristics  primarily  upon  the  structure  of  the  city 
its<«lf.  These  types  of  trade  develojiments  are  classed 
as:  The  central  shop])ing  district,  subcenters,  "string 
streets,"  neighborhood  groups,  and  a  "not  concen- 
trated" classification. 

In  a  city  such  as  Baltimore,  it  is  shown,  the  central 
shoi)ping  district  comj)rises  no  more  than  0.14  square 
miles  of  area,  has  only  G.l  ))er  cent,  of  the  city's  retail 
stores,  and  yet  accounts  for  2S.1  j)er  cent,  of  the  total 
volume  of  retail  trade.  Thirty-eight  per  cent,  of  the 
Inisiness  of  tiiis  central  district  was  in  general  mer- 
chandise, and  1!>.5  ])er  cent,  in  apjiarel,  with  64.1  per 
cent,  of  the  total  dollar  sales  of  tlie  area  accounted  for 
by  independent  stores.  More  than  three-fourths  of  the 
citv's  jewelrv  sales  are  here;  more  than  one-half  of 
l>oth  tlie  general  merchan<lise  and  apparel  sales,  and 
almost  one-half  of  the  furniture  and  household  sales. 

Controlling  factors  in  determining  the  shopping 
limits  of  the  various  retail  developments  within  an 
urban  community,  the  report  shows,  are  as  (1)  popula- 
tion, (2)  transportation,  (3)  income,  and  (4)  topog- 
ra])hy. 

Coi>ies  of  "Location  Structure  of  Retail  Trade,'* 
forty-two  pages,  may  be  obtained  for  fifteen  cents  each 
from  the  Superintendent  of  Documents,  Government 
Printing  Office,  Washington,  D.  C,  or  from  district  of- 
fices of  the  Bureau  of  Foreign  and  Domestic  Commerce. 


May  1,  1933 


THE  TOBACCO  WORLD 


53rd  year 


No  Need  to  Throw  Quality  Theme 

Overboard  in  Price  Sea 

How  the  Basic  Consistent  Appeal  of  Admiration  Cigars  is 

Adapted  to  Present  Market 

By  EDWARD  J.  REGENSBURG 
Sales  and  Advertising  Manager,  E.  Regensburg  and  Sons 


The  foKo'u'hif/  article  is  taken  from  an  intcrzncw  with  Mr.  Rcgcns- 
hurti  in  the  Af^ril  juth  issue  of  Printers'  Ink. 

VU  c'lirront  canipaiji:n,  which  is  appearinsj:  in 
(lis})hiy  iH'\vs])apcM-  s\nivv,  is  in  line  with  our 
consistent  scho(hik'  of  year-round  advertisinu;. 
The  only  time  that  we  are  absent  is  durinji.' 
the  hist  week  iii  December.  Durin^^  that  month,  be- 
cause of  the  j^ift-buyinu:  season,  we  bunch  our  scliedule 
in  the  first  three  weeks  of  the  month. 

Even  in  11)20,  when  we  were  faced  with  an  eleven- 
month  strike  and  the  consequent  h)ss  in  overhead,  we 
carried  on  our  advert isinu:  just  as  if  nothing'  were 
wrong.  We  did  not  produce  a  sin^de  ci«rar  durin«i:  that 
eleven  months  We  knew  that  we  would  continue  in 
business,  that  we  could  not  alTord  to  endan^^er  our 
l)revious  investment   in  uood-will  by  droi)pin<^  out  of 

the  i)icture.  . 

Results,  when  the  strike  was  over,  .lustihed  our 
decision.  There  was  a  j^n-eat  clamor  from  our  distrd)- 
utors  for  i)referential  shipments  when  ])roduction  was 
lesumed.  Not  only  did  our  Admiration  smokers  pick 
up  where  thev  were  forced  to  leave  off,  but  our  dis- 
tributors had' been  j!:iven  a  forceful  lesson  in  the  pub- 
lie  esteem  which  our  ])roduct  enjoyed. 

One  reason  for  this,  we  believe,  rests  in  our  in- 
sistence that  our  advertising  shall  always  be  individ- 
ual It  must  not  onlv  stress  Admiration  as  a  brand 
name,  it  must  also  convey  the  individuality  of  the  pro<l- 

uet   itself.  .  ^         ,      i       ,•  4 

We  alwavs  ask  ourselves  with  each  advertisement, 

"If   the   Admiration   sluir   is   taken   out    and   another 

brand  name  substituted,  will  the  copy  pull  edually  as 

well?"    If  the  answer  is  **Yes/'  the  coi)y  is  kdled. 

To  be  acceptable,  our  copy  must  impress  the  con- 
sumer with  ade.piate  and  believable  reasons  \yhy  he 
should  ])refer  our  eigars  to  the  rank  and  hie  ot  every 
nther  cigar  on  the  market. 

Large  cigars  at  cheaper  ])rices  have  )>een  an  issue 
with  which  we  had  to  contend.  Instead  of  flopijing 
over  to  price  com])etition,  however,  we  have  held  to 
(|uality  jis  a  fundamental  theme  in  our  advertising. 

Our  experience  has  demonstrated  to  us  that  this 
theme  has  fiexibilitv  which  permits  its  being  keyed  to  a 
particular  mood  of  the  buying  public  over  any  given 

period. 

Four  years  ago,  for  example,  we  started  featur- 
hvr  the  slogan,  "  Kven  the  last  inch  is  mild  and  mel- 
low "     This  "good  to  the  last  inch"  appeal  stressei 
the  (lualitv  thought.     Soon    after    came    the    genera 
slump  in  business.    We  recognized  that  economv  would 
be  a  popular  reason-why  api)roach  to  the  public. 

But  we  didn't  have  to  throw  our  fundamental 
storv  overboard.  Instead,  we  adjusted  its  interpreta- 
tion to  the  needs  of  the  time.  Emjihasis  was  placed 
on  the  greater  pleasure  and  value  which  an  Admira- 


tion smoker  received  for  his  money.  Our  advertising 
liammered  home  the  message  that  here  was  a  cigar 
whieh,  because  it  could  be  smoked  to  the  last  inch,  was 
more  econ(»mical  than  a  larger  cigar,  even  if  sold  at  a 
lower  i)rice,  if  that  larger  cigar  only  invited  a  smoking 

of  half  of  it. 

Todav,  times  have  changed  again.  We  feel  that 
people  are  fed  up  with  the  price  appeal.  The  pen- 
dulum is  swinging  awav  from  it.  As  their  pocketbooks 
are  lined  with  a  liftle'more  money,  they  w^ill  show  a 
greater  resi)onsiveness  to  better  merchandise.  Our 
major  appeal,  consecpiently,  undergoes  another  inter- 
pretative change  in  its  new  i)resentation« 

We  have  taken  an  outstanding  reason  which  makes 
the  merit  of  our  i)roduct  a  standardized  asset  and  we 
are  featuring  it  as  a  timely  thought.  When  almost 
evervthing  is  made  by  macJiines,  complete  mass  pro- 
duction seems  to  be  tlie  ultimate  objective  of  every  m- 

diistrv. 

Admiration  cigars  are  hand-made.  1  eople,  we 
feel,  if  given  the  choice  at  the  same  price  between  an 
article  made  bv  hand  and  the  same  product  that  is 
machine-made/will  show  a  strong  preference  for  the 

hand-made  article.  ,      •      ^ 

This  is  the  selling  argument  that  dominates  our 
mw  campaign.  To  emphasize  the  value  of  hand  pro- 
duction, the  campaign  jn-esents  pictorially  those  manv 
arts  where  human  hands  alone  can  secure  the  desired 
results  Illustrations  bring  into  i)rominence  the  hands 
nf  the  violinist,  the  baseball  pitcher  and  the  pianist. 

(V)pv  emphasizes  the  parallel  between  hand  cratts- 
manship'  in  cigar  making  and  the  artistry  of  the  vir- 


tuoso. 


When  the  dis])osition  of  the  buying  public  shifts 
a-ain,  we  are  confident  that  our  story  can  be  adjusted 
>o  that  we  may  pertinently  interpret  our  product  m 
luiie  with  the  times.  . 

For  exam])le,  there  is  a  supplementary  appeal  m 
our  present  campaign  which  s])ecifically  demonstrates 
the  point  I  ani  making.  Hand  workmanship  insures 
emplovmeiit  for  men.  With  unemployment  a  pressing 
nrobkmi  of  the  dav,  it  (loesn't  take  imagination  to  con- 
vince a  smoker  that  l,t)0(i,OtH)  cigars  made  by  hand 
otTer  work  and  wages  to  many  more  people  than  when 
made  bv  machine. 

We  feel  that  there  are  smokers  who  will  agree 
with  us  and  be  infiuenced  to  buy  in  the  knowledge  that, 
hv  so  doing,  thev  ari'  helping  to  pave  the  way  tor  more 
elnplovment,  when  to  do  so  doesn't  cost  them  any  more 
than  if  thev  bought  a  machine-made  article. 

lu  addition  to  maintaining  the  quality  of  our  prod- 
uct we  also  have  maintained  our  t)rices.  The  cigars,  m 
each  price  range,  have  been  increased  in  size  so  that  any 
savint'-s  which  mav  have  been  made  possible  througU 
iower'^cost  of  mat'erials  and  wages,  have  been  i.assed 
on  to  the  public  in  a  longer  smoke  for  its  money. 


8 


53rd  year 


THE  TOBACCO  WORLD 


May  1,  1933 


|)HIbAt)Eli 


MARSH  PRODUCTS  MOVING  FAST 

A.  COPPLE,  eastern  representative  for  M. 
Marsh  &  Son,  Incorporated,  AVheelinu:,  AV.  Va., 
has  a  distrihntion  and  sale  in  Philadelphia, 
through  the  co-oi)eratin.u'  firms  of  F.  Kuhn  iK: 
Brothers,  I,  J.  Abranison  Conii^any,  AI.  Schoenfekl 
Company,  and  Yahn  &  .McDonnell  Cigars,  which  he 
can  \\v]\  be  proud  of. 

Frank  C.  Flanigan,  formerly  connected  with  the 
Mazer-Cressman  Jirm,  has  spent  three  months  in  Phila- 
delphia helping  the  distributors  in  placing  the  Marsh 
line.  Flanis^an  is  well  known  throuii:hout  the  trade  and 
well  liked  and  has  done  a  good  job  here.  He  is  now 
in  Trenton  where  he  will  spend  a  couple  of  weeks  as- 
sisting the  Central  Cigar  Company  in  a  campaign  on 
the  Marsh  line. 

New  Jersey  Is  a  good  market  for  Afarsh  Pioneers 
and  Virginians.  The  "modtMiiized"  Pioneers,  which 
means  a  Shadegrown  wrapper  instead  of  a  seed  wrap- 
])er,  have  made  great  strides  in  the  eastern  market, 
which  includes  metropolitan  Xew  York. 


NEWMAN  RECUPERATING  FROM   OPERATION 

A.  J(>s('])h  Xi'wman,  vice-president  and  genei'al 
sale>  manager  of  Hayuk  Cigars,  Incor]»orated,  under- 
went an  operation  for  a])i)endicitis  on  Faster  Sunday, 
and  left  the  Jewish  Hos])ital,  in  Philadel]>hia,  ten  days 
later.  This  interlude  in  a  dvnamicallv  busv  life  was 
carried  tlirough  with  such  Newmanes<jue  decisivenes.s 
and  dispatch  that,  outside  of  a  few  intimates,  no  one 
knew  of  the  operatiim  until  he  was  convalescing. 

News  of  liis  recoverv  and  return  home,  welcome  as 
it  will  ]»e  to  Mr.  Xewman's  lai"ge  army  of  friends  in  and 
out  of  the  trade,  will  be  the  first  intimation  most  of 
them  liave  had  of  his  illness  and  opei'ation. 


SWEENEY  HEADS  BAYUK  IN  BOSTON 

John  P.  Sweenex.  wlio>e  resignation  as  vi('e-])resi- 
dent  and  branch  manager  of  the  Ottc*  Fisenlohr  & 
Brothers,  Incorporated,  division  of  Webster-Fisenlohr, 
Ineor|)orated,  was  announced  in  the  April  1st  issue  of 
The  ToBAf  ro  Wom.D,  has  Ikm-u  appointed  manager  of 
the  Boston  brancli  of  Bayuk  Cigars,  rncr)rj)orate(l.  He 
will  be  loeated  at  10-12  Park  Street,  <  'harlestown,  Mass. 

Before  his  Fisenlohi'  affiliation,  in  1929,  Mr. 
Sweeney  was  sales  manager  for  the  Philadeli)liia 
branch  of  the  American  Cigar  Co.  He  had  previously 
been  associated  with  Bondy  and  Lederer,  and  the  Gen- 
eral Cigar  Company. 


Trade  Notes 


Tlio  Rovalist  factory  on  Nortli  Second  Street, 
Grabosky  Brothers,  Incorporated,  continues  to  nuun- 
tain  its  steady  ])ace,  and  the  brand  is  maintaining  its 
po])ularity  wlierever  it  has  been  i>laced.  Local  news- 
paper advertising  is  a  factor  in  nuiintaining  sales. 

From  the  Iowa  territorv,  under  the  direction  of 
R.  1).  llariis,  factory  representative,  comes  word  of  a 
fine  reception  being  accorded  Bayuk  Phillies.  Esi)e- 
cially  encouraging  re])orts  emanate  from  Des  Moines, 
where  O.  B.  West  is  the  distributor,  and  Sioux  City, 
territory  of  the  Pratt-Mallory  Comi)any. 


The  Habanello  factory.  South  Third  Street,  George 
ZifFerblatl  &  Com|)any,  is  preparing  for  increased  bu.si- 
ness  along  with  the  general  im])rovement  in  conditions. 
The  Ha))anello  brand  has  shown  a  steady  increase  In 
po])ularity  since  its  introiluction  to  the  nation,  several 


yea  IS  ago. 


The  new  Marcello  brand,  of  Yahn  &  McDonnell, 
whicli  was  recentlv  reinstated  on  the  market  after  a 
long  al>sence,  and  at  tlie  n«*\v  ])rice  of  five  cents,  is  meet- 
ing with  a  ticmendous  demand  far  exceeding  exj)ec- 
tations.  Tliis  (piality  brand  is  being  distributed  by 
Yahn  &  McDonnell  through  selected  retailers,  under 
their  ' '  new  deal ' '  plan. 


Ben  Lumley,  representing  the  Garcia  y  Vega  fac- 
tory. Tam])a,  and  the  F.  Sonmierfeld  Cigar  Company, 
Miami,  Fhi.,  and  working  through  the  l(K*al  distributor 
of  those  brands,  John  Wagner  <Si:  Sons,  lias  just  re- 
turned from  a  tri]>  through  northern  Xew  York  State 
and  rejjorts  a  very  successful  trip.  There  is  every  evi- 
deiH-e  of  an  upturn  in  business  conditions  in  that  terri- 
tory and  retailers  and  distributors  are  in  a  very  opti- 
mistic mood. 


The  new  Kool  cigarettes,  the  mentliolati'd  cigarette 
of  the  Brown  &  Williamson  Tobacco  Corporation  re- 
cently introduced,  is  meeting  with  a  si)lendid  reception 
liere.  The  established  ]»rice  of  fifteen  cents  a  package, 
two  for  twenty-seven,  is  being  maintained.  The  other 
products  of  tlie  comi>any.  Wings  cigarettes  at  ten  cents, 
Sir  Walter  Raleigh  smoking  tobacco,  and  the  new  Dial 
smoking  tol)acco  at  ten  cents,  are  also  well  displayed 
and  meeting  with  a  gratifying  denumd. 


Mav  1,  1933 


Saij  You  Satv  If  in  The  Tobacco  World 


53rd  year 


HERE'5  A  FUNNY  ONf 
THAT  WAPPENCD  TO 
M£  LAST  NI6HT  AT  A 
MAGIC  SflOW. 


+^AI>M!HAi 
WANT  TO 

H£  DIP  IT? 


[yes -IF  you 

KNOW. . . 


Xlf^tUjUc^ 


HE  GOT  THE 
DUCK  OUT 
OF  A  CANVAS 
BA6    FIXED 
ON  THE  BACK 
OF  THE  CHAIR 


rȣ  BACK  OF 
THE  CHAIR 
fS  hlOT  AS 
INNOC£NT 
AS  IT  LOOKS ^ 
VELVET  PANEL 
SLIDES  DOWN, 
PUCfCPOPS     yyg£ 


OUT 


VELVET 
OUTSIDE 


HAVE  A 
CIGAT^ETTE  ? 


CANVAS 
BAG 


NOT  ONE  Of 
THOSE,  T+^ANKS. 


QUIT  KIDDING  YOUHSCLf. 
CAMCIS  ARE  MILDER. TRY 
ONE  AND  SEE. 


GOSH.  I  GUESS   YOU'RE 
RIG+IT.  CAMELS  DO  SEEM 
MIIDCR  AND  TASTC  BETTER  TCXD. 


tt'f  Mone  ro» 
to  Know 


Camels  are  made 
from  finer,  MORE 
EXPENSIVE  tobac- 
cos than  any  other 
popular  brand.  Try 
Camels  and  give 
your  taste  a  chance 
to  appreciate  those 
costlier    tobaccos. 


MATCHLESS 

B  I  t  N  D 


Copyrtgbt.  ItU.  R.  J.  Bcynold*  TMmcco  Compsny 


^otR"^^^  IN  CaMELS-^J^^^  ?^^'^"^S  tobacco^ 


10 


53rd  year 


THE  TOBACCO  WORLD 


Mav  1,  1933 


News  From  Congress 


_       -y\ND 

Federal 


Departments 


From  our  M^shinoton  Budeau  CZZAiBii  BuiLPiNG 


E(t)MMEXDATl()X8  of  AiHoriean  delegates 
to  the  world  economie  cont'ereiice  this  summer 
that  artificial  barriers  to  international  trade  be 
leveled  will  be  sui)ported  by  steps  shortly  to  be 
taken  by  the  administration  to  abate  the  severity  de- 
clared to  exist  in  our  own  laws. 

Disclosure  of  President  Roosevelt's  ])lans  by  Sec- 
retarv  of  ('ommerce  Daniel  (\  Ro]ier  leads  to  the  belief 
in  AVashinuton  that  not  oidy  will  a  lowering  of  our 
tariff  rates  be  sought  of  Congress  but  also  the  abandon- 
ment of  certain  sanitary  ])olifies  under  which  imports 
of  foreign  agricultural  and  animal  products  have  been 
barred  from  time  to  time.  Outstanding  among  the  em- 
bargoes which  have  caused  dissatisfaction  abroad  are 
those  on  flower  bulbs,  Argentine  beef,  and  certain  fruits 
from  various  areas. 

[t3     Ctj     C?3 

"Controlled  inilation"  to  the  extent  of  $r),()00,()0(),- 
000  or  more  now  forms  the  backbone  of  the  administra- 
tion's i)lan  for  restoring  industrial  activity  and  im- 
proving prices  throughout  the  T'nited  States. 

Having  formally  announced  the  susjiension  of  the 
gold  standard,  the  administration  now  ])lans  to  let  the 
dollar  fiirht  its  own  battle  in  foreign  markets,  while  con- 
centrating at  home  on  a  ])rogram  involving  the  possible 
halving  of  the  gold  content  of  the  dollar  (thereby  imme- 
diately increasing  prices  100  per  cent.),  the  issuance  of 
5^3,000,000,000  in  new  notes,  which  would  be  retired 
from  circulation  at  the  rate  of  4  ])er  cent,  a  year  for 
twenty  five  years, and  accepting  as  much  as  $100,(M>0,(MM) 
wort  1 1  of  silver  from  any  foreign  nation  toward  ])ay- 
ment  of  its  war  debt,  against  which  additional  currency 
could  be  issued. 

The  inmiediate  result  of  the  ])roi:ram  will  be  to 
increase  prices,  which  showed  an  upward  trend  as  soon 
as  sus])ension  of  the  gold  standard  was  announced. 
The  effect  of  higher  prices,  the  admini>tration  believes, 
will  be  to  restore  industrial  activity,  ])rovi<ling  addi- 
tional jobs  for  those  now  unem})loyed,  and  thus  start 
money  re-circulating. 

Meanwhile,  the  administration  will  do  nothing  to 
sup|)ort  the  dollar  in  foreign  exchange.  The  result  will 
be  that  any  de])reciation  of  its  value  abroad  will  place 
the  United  States  in  an  improved  situation  with  respect 
to  ex])ort  trade. 

The  expansion  program  is  to  be  surrounded  by 
safeguards  which  the  administration  hopes  will  effec- 
tually ])revent  inflation  getting  out  of  bounds.  The  new 
currencv,  it  is  contended,  will  not  be  fiat  monev  but  will 
l)e  issued  in  ])art  against  the  additional  gold  reserves 
made  available  as  a  lesult  of  reduction  of  tlie  gold  con- 
tent of  the  dollar. 


Tiiving  the  President  sweeping  ])owers  to  raise  or 
lower  postage  rates,  but  i)roviding  that  after  July  1, 
next,  the  rate  on  first-class  mail  for  local  delivery  shall 
be  two  cents  per  ounce,  the  House  of  Representatives 
has  approved  legislation  designed  originally  to  con- 
tinue in  effect  for  another  year  the  one  cent  per  gallon 
Federal  tax  on  gasoline. 

Excei)t  for  a  brief  discussion  of  the  qnostion,  which 
disclosed  that  vain  etforts  had  been  made  in  committee 
to  increase  the  rate  to  two  cents  ])er  gallon,  there  was 
no  debate  on  the  gasoline  tax,  but  there  was  bitter  oppo- 
sition to  the  pro])osal  to  give  to  the  President  the 
authority  to  make  changes  in  ])ostal  rates. 

A  direct  and  ])r<»bably  almost  immediate  effect  of 
the  ap])roval  of  the  bill  by  Congress  is  expected  to  be 
the  increasing  of  rates  of  i)ostage  on  newspapers  and 
magazines,  the  carriage  of  which,  it  was  contended  dur- 
ing the  debate,  now  involves  a  loss  of  more  than 
$lno,()00,0()0  to  the  Government. 

Efforts  were  made  during  consideration  of  the 
measure  to  ])rovide  for  return  of  the  two-cent  rate  for 
all  first-class  mail,  but  were  defeated  without  difficulty. 
Th(»  rate  of  three  cents  for  letters  for  other  than  local 
deliverv  will  continue  in  force,  under  the  terms  of  the 
Wevenue  Act  of  VXV2,  until  July  1,  1934. 

A  feature  of  the  bill  ])assed  ]>y  the  House  was  the 
provision  shifting  from  the  consumer  to  the  producer 
responsibility  for  the  tax  on  electrical  energy. 

Cj3     Cj}    Cj] 

President  Roosevelt,  it  is  indicated  by  his  adviser, 
is  committed  to  the  belief  that  only  through  an  easier 
intcrnati<»nal  <'xchange  of  commodities  can  the  basis  be 
laid  for  a  real  rctui'U  to  normal  conditions. 

"It  is  futile  \(i  talk  oi'  ending  the  depression  here 
or  in  any  other  country  to  a  satisfactory  extent  without 
studving  means  for  the  restoration  of  international 
trade,"  Secretary  Roper  asserted.  "The  stagnation  of 
the  movement  of  go<»ds  between  nations  is  not  only  one 
of  the  most  serious  results  of  the  world  depression,  it 
is  at  the  same  time  a  fundamental  reason  for  the  ])ro- 
lonu:ation  of  this  unhappy  state  of  affairs." 

Efforts  on  the  part  o\'  various  nations  to  meet  cle- 
pression  conditions  by  building  U])  barriers  and  restric- 
tions to  the  inward  movement  of  commodities  while  at 
the  same  time  seeking  to  expand  their  exports,  he  ex- 
l)lained,  eventually  brought  about  an  "impossible"  sit- 
uation and  led  to  projjosals  for  the  forthcoming  eco- 
nomic conference  at  which,  he  declared,  the  United 
States  will  assume  the  lead  toward  a  saner  vie\y  of 
international  trade  and,  by  relaxing  its  own  Imrriers, 
set  an  example  to  other  governments. 

(Continued  on  Page  12) 


May  1,  1938 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


11 


^^YDEN  WNYDC/S' 


12 


53rd  year 


THE  TOBACCO  WORLD 


May  1,  1933 


News  from  Congress 

(Continued  from  Page  10) 


**I  do  not  siisrjrost  that  wc  should  permit  our  tariff 
rates;  to  be  fixed  by  any  world  conference,"  ^\i\  Roper 
explained.  "I  do  sutrgest,  however,  that  our  represent- 
atives will  be  listened  to  with  far  greater  resi)eet,  and 
their  influence  in  the  general  effort  toward  constructive 
accomplishments  will  be  much  increased,  if  they  can 
come  into  the  court  of  world  negotiations  with  'clean 
hands'  and  admitted  recognition  of  the  self-evident  con- 
dition resulting  from  our  impossible  tariff  situation. 

*'It  must  be  made  known  to  the  world  that  the 
United  States  is  now  conunitted  to  a  jiolicy  <»f  fair  play 
in  its  future  international  economic  relations. 

"We  have  no  right  to  ex])ect  more  generous  treat- 
ment on  the  part  of  other  nations,  with  respect  to  our 
exports,  than  we  are  willing  to  accord  them  in  return. 
This  does  not  mean  that  we  should  open  the  American 
market  unrestrictedly  to  the  competitive  products  that 
can  be  sold  here  by  other  countries  more  cheaply  than 
we  can  produce  them. 

"The  principle  of  fair  play  at  home  implies  con- 
sideration for  our  own  manufacturers  and  for  our 
farmers  and  other  workers.  The  new  policy  would  be 
helpful  to  all  American  producers  who  are  at  all  effi- 
cient; but  it  should  not  imply  protection  for  a  few  spe- 
cial interests  at  the  expense  of  the  American  consum- 
ing public." 


BEER  AND  CIGARS 

Importers,  of  Manila  cigars  expect  a  healthy  re- 
vival of  trade  just  as  soon  as  the  new  regulations  for 
the  control  of  beer  becomes  operative,  and  that  indus- 
try has  an  opportunity  to  organize  along  permanent 
lines.  Owing  to  the  absence  of  living  ])rofits  in  na- 
tionally advertised  brands,  due  to  price  cutting,  it  is 
pointed  out  that  the  retailers  of  beer  will  probably 
select  their  stocks  from  small  cigar  factories  that  main- 
tain fair  quality  and  sell  at  a  price  to  provide  some- 
thing for  overhead. 

The  wholesale  price  of  beer,  together  with  federal, 
state  and  municipal  taxes  and  licenses,  will  not  leave 
much  for  a  dealer  at  five  and  ten  cents  a  glass.  He 
must  of  necessity  gather  something  from  his  side  lines, 
and  if  conditions  are  anything  like  those  prior  to  192<l 
in  the  beer  trade,  he  is  going  to  depen<l  largely  on 
cigars  to  help  pay  the  rent,  and  ''Otto/'  "Jake"  and 
the  "Bavarian  Yodlers." 


FINE  PROFIT  FOR  BAYUK 

Bayuk  Cigars,  Inc.,  reports  for  th«'  three  months 
ended  March  31st,  total  net  income  of  $2().'),r)28  after 
deduction  for  maintenance  and  repairs  and  estimated 
Federal  income  taxes,  etc.,  compared  with  $81)22  in  the 
corresponding  period  of  lf).S2.  The  net  for  the  193'> 
quarter  is  equal  to  $1.22  a  share  on  H\),(\i)7  shares  of 
common  stock  after  reserves  and  ])ayment  of  ])ief erred 
dividends,  against  a  deficit  of  .$76,148  for  the  first  quar- 
ter of  1932  after  reserves  and  preferred  dividends. 


Gimbel  Brothers'  department  store  is  featuring 
John  Wagner  &  Sons'  ^Tonticello  tobacco,  the  Wagner 
brand  of  cigars  and  tlie  (larcia  y  Vega  ])rand  in  a  splen- 
did display  which  is  attract inu  ])lenty  of  attention  and 
increasing  sul)stantially  the  sales  of  these  high-grade 
jjroducts,  in  their  cigar  and  tobacco  de|)artment. 


Under  Billy  Penn*s  Hat 

Afldiiinual  Qnal'er  Citj/  Ncivs 


J.  Saunders,  specialty  man,  of  Waitt  &  Bond,  In- 
corporated, was  in  Philadelphia  last  week  pi'omoting 
distribution  and  sale  of  Blackstone  through  the  local 
distril)utors  of  the  brand,  Yahn  &  McDonnell. 


Joe  Banker  and  Barton  Lendein,  of  M.  Sachs  & 
Company,  New  York  City  manufacturer  of  high-grade 
cigar  brands,  were  visitors  at  John  Wagner  &  Sons, 
Dock  Street,  last  week. 


Abe  Caro,  the  Optimo  ]M'omoter,  was  in  town  last 
week  conferring  with  the  Yahn  &  McDonnell,  local  Op- 
timo distributor.  The  Optimo  brand  has  held  its  mar- 
ket in  this  locality  remarkably  well  during  the  depres- 
sion period. 


The  Monticello  brand  of  smoking  tobacco,  a  con- 
trolled brand  of  John  Wagner  &  Sons,  is  selling  far 
beyond  expectations,  and  several  new  distributors  of 
this  high-grade  .smoking  tobacco  have  been  added  dur- 
ing the  past  two  weeks.  The  sixteen-ounce  size,  retail- 
ing at  $1.75,  is  a  particularly  popular  seller. 


A  voluntary  bankruptcy  petition  was  filed  in  court 
here  la-st  week  bv  John  F.  Nicelv,  trading  as  John  V. 
Xicelv  &  Conqianv,  leaf  tobacco  dealer,  Lititz,  Pa.  Lia- 
bilities were  listed  as  $369,783  and  assets,  $20.  Mar- 
tin E.  Musser  is  referee,  and  Bernard  M.  Zimmerman, 
Lancaster,  Pa.,  counsel. 


Briggs,  the  high-grade  smoking  tobacco  placed  on 
the  market  by  the  P.  Lorillard  Company  a  few  months 
ago,  has  leaped  to  an  enviable  position  in  the  Philadel- 
phiji  territory  under  the  a!)le  distribution  of  Yahn  & 
^^cT)onnell.  The  recently  introduced  sixteen-ounce  tins, 
retailing  at  $1.25,  and  the  eisrht-ouTice  tin.  retailing  at 
()5  cents,  are  enjoying  a  highly  satisfactory  denumd. 


Harry  A.  Tint,  who  has  !)een  for  some  time  "hiding 
his  lijifht  under  a  basket,"  by  having  his  first-class  cigar 
stand  tucked  away  in  the  arcade  at  1420  Chestnut  Street, 
has  decided  to  "come  out  in  front,"  so  on  and  after  Mav 
1st  he  will  be  located  in  the  thoroughly  modern  store 
at  1420  Chestnut  Street,  where  all  who  pass  by  will  sec 
the  Harrv  A.  Tint  store  that  thev  have  been  hearinir 
al»oiit  for  the  ])ast  few  years.  Mr.  Tint  o])ened  his  first 
store  at  No.  9  Burlington  Arcade  nearly  five  years  ago, 
and  in  a  very  few  months  his  business  and  reputation 
had  grown  so  rapidly  that  additional  space  had  to  be 
leased.  In  IJK'U  he  opt»ned  his  second  store  in  the  con- 
course of  the  Pennsylvania  Building,  which  immedi- 
ately gained  a  i('])utation  as  a  sour<'e  of  high-grade  to- 
bacco products,  since  Mr,  Tint  thoroughly  believes  in 
handling  oidy  the  best  obtainable  cigars  and  tobacco 
products. 


May  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


13 


B&W's 

MILD  MENTHOLATED 
new  CIGARETTE 


IT'S  CORK  TIPPED.   It's   mildly 
mentholated.  Just  enough  mild  menthol 
to  KOOL  the  throat  and  tongue  with- 
out touching  the  fine  tobacco  flavor. 
Good  name.  Good  package.  Good 
profit  for  you.  A  "Natural"  for  your 
customers.  Good  reception  wherever 
it  has  been  introduced.  There's  a  whale 
of  a  market  ready  and  waiting  with 
fifteen  cents  for  KCX)L.  If  you  haven't 
placed  your  order  yet,  please  get  in 
touch  with  your  jobber  today. 


BROWN  &  WILLIAMSON  TOBACCO  CORP.,   LOUISVILLE,  KENTUCKY 

Brown  81  Waii«n.on  product.  h.ve  been  dcign.d  to  bring  you  the  most  profit  in  all  lines 
.„d  prices.  New  products  .re  .dded  to  fit  the  t.mes.  Are  you  getting  your  share  of  proht 
from  these  hve.  sell.ng  items:  S,r  Walter  R.lc.h  Smok.ng  Tobacco.  Rale.gh  Cigarettes. 
Oo'den  Gram  Smokmg  Tobacco.  Wings  C.garette,  and  Target  Cigarette  Tobacco? 


14 


53rd  year 


THE  TOBACCO  WORLD 


Mav  1,  1933 


MARCH  WITHDRAWALS  FALL 

HE  follow  iiiii'  com  partitive  data  of  tax-i)aid 
products  indicated  by  inontlily  sales  of  stain] >s 
are  obtained  from  the  statement  of  internal 
revenue  collections  for  the  month  of  March, 
1933,  and  are  issueil  by  the  Bureau.  (Figures  for 
March,  1933,  are  subject  to  revision  until  published  in 


the  annual  report) : 

Products 
Cigars  (large) : 

Class  A  .  . 

Class  B  .. 

Class  C  .  . 

Class  1)  .  . 

Class  E  .  . 


Manh 


1932 


.Xo. 
.Xo. 
.  Xo. 
.  Xo. 
,  Xo. 


2G7,()32,39r) 

4,.')  7  7,807 

77,971,942 

4,S()7,017 

332,969 


1933 

249,231,23U 

1,924,()73 

34,6r)(),138 

3,cS72,130 

42(),9U1 


Total  355,382,130 

Cigars  (small)    Xo.  20:826,480 

Cigarettes  (large)   ...Xo.  320,614 

Cigarettes    (small)    .  .Xo.  8,446,577,237 

Snuff,    manufactured. lbs.  3,455,16(5 


290,111,072 

J),446,307 

160,847 

7,974,030,063 

2,518,475 

24,938,566 


Tobacco,  manufact'd..lbs.        27,988,941 

Xote:  The  above  statement  does  not  inchule  tax- 
paid  products  from  Puerto  Kico  and  the  Philip])ine 
Islands.  This  information  is  shown  in  supplemental 
statement. 

Tax-paid  products  from  Puerto  Eico  for  the  luouth 
oi'  March : 


March 


Products 
Cigars  (large) : 

Class  A   No. 

Class  B   Xo. 

Class  C   Xo. 

Total  

Cigars  (small)    Xo. 

Cigarettes  (large)    . .  .  Xo. 
Cigarettes    (small)    ..Xo. 


1932 


4,335,350 

10,000 

1,107,500 

5,452,850 


50,00U 


1933 

4,776,900 

415,100 

5,200 

5,197,200 

550,OCH> 
30,000 
96,000 


Tax-paid  |)roducts  from  the  IMiilijipine  Inlands  for 
the  month  of  March: 


Man  li 


Products 
Cigars  (large)  : 

( 'lass   A  .... 

Class   B  .... 

Class   C  .... 

Clas>    I)  .... 

(lass   E  .... 

Tntal   

Cigarettes  (small)    .  .  .  Xo. 
Tobacco,    manufact  'd .  lbs. 


1932 


.  .  Xo. 
.  .  Xo. 
.  .  Xo. 
. .  X"o. 
.  .  Xo. 


1933 

10,521,750 
t;.!HM) 


13,185,195 

48,1^) 

39,3!>4 

60 

100   ________ 

13.273,6f;!t  10,532,453 

38,IKH) 
7 


50 


39,750 
3!» 


Xotp::  Quantities  of  tax-])aid  |)roducts  shown  in 
above  statements  are  indicated  by  stamp  saU's  for  the 
month. 

Internal  Revenue  Collections  for  the  Month  of  March 

Smirccs  of  Bvnunr                       1932  1'f.l3 

Cigars   $1,037,059.3!)  sf;752,635.62 

(Igarettes    25,342,204.38  23.<»2:U»46.54 

SnutT  621,929.89  453,.325.48 

Tobacco,  chewing  and 

smoking    5,038,196.25  4,489,025.41 

Cigarette  papers  and 

tubes    165,187.02  70,804.65 

Miscellaneous,      relat- 
ing to  tobacco  ....                 39.60  110.00 


WEBSTER  EISENLOHR  PREFERRED  AT  $60 

According  to  an  announcement  on  Wednesday, 
\Vebsl(«r  KisiMdohr,  lncor])orated,  is  offering  i)referred 
s1(»ckh(d(lei-s  $60  a  siiare  for  their  stock.  The  stock  is 
cnmuhitive  as  to  $7  a  sliai-e  annually  and  accumula- 
tion>  now  amount  to  $14  a  share.  On  December  31, 
1!>;{2.  there  were  outstanding  15,000  shares  of  the  stock. 

Webst('r-Kisenh)hr,  Incoiporated,  reports  for  the 
(luarler  ended  March  31,  1933,  a  lU't  loss  of  $86,579, 
against  a  nd  loss  of  $34,946  in  the  same  (juarter  of 
last  year. 


A.  &  P.  RAISES  CIGARETTE  PRICES 

On  Monday,  April  17th,  as  per  previous  announce- 
ment, the  Atlantic  <>c  l*acitic  grocery  stores  in  Pennsyl- 
vania and  Xew  Jersey  boosted  the  retail  price  on  the 
*'l)ig  four"  cigarette  brands,  formerly  sold  at  ten  cents 
a  package,  to  ten  and  one-half  cents  a  i)ack,  two  for 
twenty-one  cents,  and  $1.05  a  carton.  The  American 
Stores  Company  also  boosted  their  prices  accordingly. 


ELLIS  HENOFER  DIES  SUDDENLY 

Kugene  M.  llenofer,  of  21(i  Seaside  Avenue,  Atlan- 
tic Citv,  X.  J.,  one  of  the  best  known  cigar  box  lumber 
salesmen  in  the  country,  has  been  receiving  condolence 
and  expressions  of  sym])athy  from  his  many  friends 
because  of  the  death  of  his  llrother,  Kllis,  who  pas.sed 
awav  suddenly  at  liis  home  in  Hutherford,  X.  J.,  on 
Mon'day,  A})rii  24th. 

Funeral  services  were  held  at  his  late  hcmie  in 
Rutherford  cm  Wednesday  evening,  followed  by  serv- 
ice8  in  the  chai)el  of  Xorthwood  Cemetery,  Philadel- 
j.hia,  I'a.,  on  Thursday  at  2  P.  M.  He  was  seventy- 
three  vears  old. 


IMPORT  AND  EXPORT  STATISTICS  ISSUED 

The  Dejiartment  of  Commerce,  Hureau  of  Foreign 
and  Domestic  Commerce,  Washington,  D.  C.,  has  just 
reh-ased  their  jinnual  statistical  statement  showing 
T'nit<Ml  States  exports  an<l  imjiorts  of  leaf  tobacco  and 
manufactured  tolmcco  products  in  detail  for  the  years 
l!»:n  and  1!>32,  showing  pounds  and  value  in  American 
tloUars. 

Co]»ies  of  this  rejiort  can  be  obtained  from  the 
Department   at   Washington   at   a  cost   of   twenty-five 


(' 


enl>  a  cojiy  mail(Ml  to  addresses  in  the  Fnited  States, 
and  thirl V  five  cents  a  copv  for  foreign  addresses. 


Coimnss  Cigar  Comi)any,  Incori>orated,  for  the 
.piarter  viulod  March  31,  1933," reports  net  loss  of  $129,- 
116,  against  net  profit  of  $102,913  for  the  corresi)ond- 
ing  quarter  of  1!>32. 

MARCH  WITHDRAWALS,  1920  TO  1931 

l!>2o    753,239,!)58 

IJllil  .5(51,343,699 

l!ei 52*M62,3H1 

l<rj:^, 547,514,6!)! 

pr'4  515,H<)5,112 

11)25 504,303,979 

1!)26 564,224,856 

1!)"7  528,697,5(14 

1CH8  497,!M)4,2*<2 

1!>29 491,304,798 

1930. 454,765,717 

1931 440,472,410 


May  1,  1933 


THE  TOBACCO  WORLD 


53rd  year 


15 


NINE  MONTHS'  WITHDRAWALS  FOR 
CONSUMPTION 

— Decrease 

1st  9  Mas.  -{-Increase 

Cigars :  '       Fiscal  Yr,  1933  Quantity 

Class  A ^„^   on/^rM' 

United  States  ....   2,567,926,965     -    174,386,91;j 

Puerto  Rico 44,241,970    -     25,184,055 

Philippine   Islands      126,562,485    —       5,288,600 

Total 2,738,731,420    -   204,859,570 

^^UniterStates  ....        30,571,799    -     25,567,801 

Puerto  Rico 502,350    -  313,400 

Philippine  Islands  524,446    —  ^^2,723 

31,598,595    —     26,343,924 


Total  

Class  C 

United  States   ....  510,061,138  -   380,380,434 

Puerto  Rico 907,080  -       3 156,564 

Philippine  Islands  206,148  —          16o,2;j4 

Total  511,174,366  —   383,702,252 

Class  D —  ^  ^  ^-r^  f^,.c\ 

irnitecl  states  ....  38,744,702-     IR-';'  -WJ* 

P,.orto  Rico 1,500  -           1<'.7  «i 

Philippine   Islands  l,87f>  —              •i,40b 


xotai 

Class  E  — 
Ilnited  States   .... 

Puerto  Rico 

Philippine  Islands 


38,748,078     —     16,780,015 

4,820,862    —       4,660,595 
"26,823     -h  12,411 


4,847,685    —       4,648,684 


•    •    • 


176,615,108    —     50,056,812 
3,604,000     +  104,000 


Total  . . .  

Total  All  Classes—  ^ 

United  State.s  ....  3,152,125,466  -  60U^5,6;)4 

Puerto  Rico 45,652,900  —  28,671,219 

Philippine  Islands  127,321,778  —  5,907,572 

Grand  Total..  3,325,100,144    —   636,334,445 

Little  Cit^ars: 

United  States 

Puerto  Rico 

Philippine   Islands  

Total  180,219,108    —     49,952,812 

^^"^'S  States  ...76,138,605,356    -2,967,610,239 

Puerto  Rico 2,339,340    -       2,322,860 

Philippine   Islands         1,294,610    -  82,020 

Total  76,142,239,306    —2,971,015,119 

Larp:e  Cip:arettes: 

United  States  .... 

Puerto  Rico 

Philippine   Islands 


2,226,784    —       1,236,411 

390,000     —  309,500 

10,991     +•  10^791 


Total 


2,627,775    —       1,535,120 


Snuff  (lbs) :  ^  -^j.  „n^ 

All  United  States.       25,476,777    —       3,73o,^81 


Tobacco,  manufactured  (lbs.) : 

United  States  ....      224,903,847 
Philippine  Islands  198 


NATHAN  WEISS  DEAD 

iTlIAN  WEISS,  formerly  vice-president  of  the 
American  Cigar  Company,  and  director  of  the 
American  Tobacco  Company,  died  Sunday, 
April  23,  at  his  home,  365  West  End  Avenue, 
N'ow  York  City,  and  was  buried  the  following  day  in 
Union  Field  Cemetery,  Cypress  Hills,  Queens.  He  was 
scvonty-three  years  old.  '  Bom  in  Austria,  he  came  to 
this  country  when  he  was  thirteen  years  old,  and  spent 
Ills  entire  working  life  in  the  cigar  business.  He  was 
unmarried  and  is  survived  by  a  sister,  Mrs.  Joseph  E. 
Low,  and  a  brother,  Adolph.  He  was  a  generous  con- 
tributor to  charity  and  a  member  of  the  Progress  Club. 


20,211,331 
647 


TOBACCO  PRODUCTS  CORP.  REPORTS 

The  report  of  Tobacco  Products  Corporation  of 
Delaware,  lor  the  eleven  months  ended  December  31, 
1932,  shows  net  income  of  $2628  after  expenses  and  in- 
terest. Loss  on  sales  of  United  Cigar  Stores  Com- 
pany of  America  stock  amounted  to  $500,055,  the  re- 
port showed. 

BIG  PLAY  ON  MANILAS 

Manila  cigars  in  the  five  and  the  two-for-five-cent 
class  are  being  displayed  conspicuously  in  New  York. 
In  the  windows  and  on  the  counters  of  many  of  the 
husiest  cigar  and  drug  stores  of  the  city,  those  hand- 
made, long  filled  Manilas  are  much  in  evidence.  And 
the  prices  are  being  maintained. 


LUMBER  COMPANY  MOVES 

The  American  Cigar  Box  Lumber  Company,  man- 
ufacturers of  cigar  box  lumber,  announces  the  removal 
of  its  BrookhTi,  N.  ¥.,  office  from  130  Clinton  Street, 
to  The  American  Insurance  Company  Buddmg,  lo 
Washington  Street,  Newark,  N.  J.,  effective  Aprd  26, 

1933 

This  location  is  served  by  the  ^'Hudson  Tubes" 
and  the  Delaware,  Lackawanna  &  Western,  and  Penn- 
sylvania Railroads.  The  new  telephone  number  is 
liunibolt  2-1176. 


FEWER  CIGARETTES  IN  EGYPT 

The   total   consumption   of   cigarettes   in   Egvpt 
is  declining.  The  situation  may  be  attributed  primardy 
to  increased  customs  duty  on  tobacco,  which  is  not 
..rown  at  all  in  Egvpt,  and  to  a  reduction  in  the  pur- 
chasing power  of  the  inhabitants  of  the  country,  result- 
iu'"  f roni  unfavorable  economic  conditions.    Many  man- 
ufacturers are  now  producing  smaller  cigarettes  and 
ciollin-  them  at  a  somewhat  reduced  price.    Though  a 
consiuner  mav  smoke  as  many  cigarettes  m  a  day  as  he 
<lid  formerlv*  he  is  actuallv  using  less  tobacco  because 
the  ci«-arettes  he  uses  are  smaller.    There  has  been  a 
sli-ht  increase  reeentlv  in  the  sales  in  Eg>^pt  of  certain 
hrands  of  so-called  '^'popular  priced"  American  cig- 
•irettes      \lthouirh  it  is  not  belic^ved  that  the  volume  ot 
'.ales  of  American  eigarettes  in  Egypt  will  ever  be  very 
hir<-e  nevertheless  there  is  sufficient  demand  lor  them 
to  warrant  placing  them  on  the  local  market. 


Total  224,904,045    —     20,211,978 


Sam  Adler,  representing  the  Villazon  factory, 
Tampa,  Fla.,  is  expected  to  arrive  in  Philadelphia  on 
Mav  1st,  according  to  advice  received  by  the  local  dis- 
tributor'of  the  brand,  John  Wagner  &  Sons. 


16 


53rd  year 


THE  TOBACCO  WORLD 


May  1,  1933 


Scraps  of  Tobacco  News 

Packed  in  Small  Parcels 
for  Quick  Reading 


HE  Poiinstate  Cigar  Corporation  has  been 
forinod  by  Harry  I.  Tabakin,  who  will  be  re- 
nionibored  as  having  been  associated  with  Bo- 
brow  Brothers  for  a  ninnber  of  years,  and 
later  with  M.  :\Iarsh  &  Son,  Wheeling,  W.  Va.,  and 
AValter  L.  Katzenstein,  also  formerly  associated  with 
the  Marsh  firm. 

The  new  firm,  for  the  present,  will  mannfactnre 
the  Hilo  cigar  and  the  Envoy,  both  high  quality  brands, 
made  of  long  filler  tobacco,  individually  wrapped  in 
cellophane  and  retailing  at  two  for  fi\e  cents.  The  two 
brands  will  be  made  in  a  slightly  modified  panatela 

shape. 

Harry  Tabalcin  is  president  of  the  corporation,  and 
will  be  in  charge  of  manufacturing  operations,  and  Mr. 
Katzenstein  is  secretary  and  treasurer  and  will  be  in 
charge  of  sales  promotion. 

The  manufacturing  plant  is  located  in  a  thoroughly 
modern  building,  with  an  abundance  of  light  and  air, 
at  Allegheny  Avenue  and  Boudinot  Street. 


Taking  advantage  of  low  prices  in  the  producing 
markets,  the  Spanish  tobacco  monopoly  increased  its 
1932  imports  of  leaf  tobacco  about  33  per  cent,  com- 
pared with  those  of  the  preceding  year,  as  well  as  with 
the  average  for  the  three  years  ]ireceding,  reports 
Assistant  Commercial  Attache  Julian  C.  Greenup  to 
the  Tobacco  Division  of  the  Department  of  Commerce. 
Yet  1932  sales  fu*e  said  to  have  dropped,  due  to  depres- 
sion and  to  hiirher  retail  prices.  Imports  of  leaf  from 
the  United  States  during  1932  totaled  13,269,487  pounds 
as  compared  with  6,446,2r)0  for  the  year  1931. 


The  regular  quarterly  dividend  of  ^1  a  share  has 
been  declared  on  the  common  and  common  B  stock  of 
the  Liggett  &  Myers  Tobacco  Company,  payable  on 
June  1st  to  stockholders  of  record  at  the  close  of  busi- 
ness on  Mav  15th. 


Between  440,000  to  550,000  pounds  of  Hassan  Keif 
t£)bacco,  which  is  grown  in  Turkey,  are  imported  into 
Eg\'pt  annually.  This  tobacco  is  consumed,  for  the 
most  part,  in  narghile  pipes.  Recently,  however,  cer- 
tain small  cigarette  manufacturers  inaugurated  the 
practice  of  mixing  Hassan  Keif  with  other  varieties  of 
tobacco  used  in  the  manufacture  of  their  cigarettes  in 
an  effort  to  lower  production  costs.  This  situation  soon 
came  to  the  attention  of  the  larger  manufacturers  who 
bought  up  surplus  stocks  of  Hassan  Keif  in  order  to 
deprive  the  smaller  producers  of  their  immediate 
sources  of  supply.  The  smaller  manufacturers  then 
began  substituting  dark  Virginia  for  Hassan  Keif.  As 
a  result,  importations  of  dark  Virginia  from  the  United 
States  have  been  stimulated  temjjorarily.  It  should  be 
pointed  out,  however,  that  this  is  a  minor  development 
of  no  great  conmiercial  importance. 


Economv  in  the  Sumatra  tobacco  industry  con- 
tinned  to  be  necessary  in  1932.  The  industry  had  been 
glow  in  following  the  example  of  rubber  and  other 
estates,  but  in  1932  it  also  sought  to  economize  by  clos- 
ing estates  or  combining  neighboring  properties  under 
one  management. 


On  his  return  from  Amsterdam,  Holland,  John  H. 
Duys,  president  of  H.  Duys  &  Company,  Incorporated, 
stated  that  the  unsatisfactory  prices  which  caused  the 
indefinite  cancellation  of  the  Sumatra  inscriptions, 
were  due  to  general  conditions  and  an  inferior  crop 
unsuited  to  the  American  market. 

During  his  stay  in  this  country,  before  returning 
to  Amsterdam  next  month,  it  is  expected  that  Mr.  Duys 
will  take  charge  of  plans  for  the  cigar  i)r()motion  cam- 
paign which  has  been  managed  during  his  absence  by 
1).  Emil  Klein. 


The  Java  auction  scheduled  for  the  week  ending 
.March  10th  was  eventually  cancelled  and  the  opinion 
among  tobacco  brokers  is  that  it  was  fortunate  that 
it  had  been  so  cancelled  Jis  the  suspension  of  official 
trading  in  dollars  on  March  4th  might  have,  otherwise, 
produced  confusion  in  the  auction  because  of  the  prob- 
able inability  of  buyers  for  American  account  to  make 
commitments.  Several  thousand  bales  of  the  early 
Vorstenlands  were  offered  at  the  auction  of  ]\Iarch  27th 
to  30th.  The  MaasJiodc,  in  its  edition  of  March  5, 
193.3,  mentions  that  up  to  February  27th,  72,078  bales 
of  Sumatra  tobaccos  had  arrived  at  Amsterdam;  in 
other  words,  about  half  of  the  harvest  that  is  to  be 
marketed  this  year  in  that  city.  As  for  the  sand  leaves, 
the  arrivals  have  been  about  i2  per  cent,  under  those  of 
the  previous  harvest,  but  the  relation  of  the  quantity  of 
these  leaves  to  the  entire  harvest  is  remarkably  favor- 
able as  the  decrease  in  the  latter  is  estimated  at  about 
23  per  cent. 

It  is  reported  that  a  consortium  of  leading  firms  in 
the  German  iron  and  steel  industry  have  obtained  a 
large  order  from  the  Bulgarian  government  on  the 
basis  of  an  agreement  providing  for  the  purchase  of 
Bulgarian  tobacco  from  tobacco  firms  co-operating  with 
the  consortium,  states  a  report  prepared  by  American 
Consul  J.  H.  ^forgan  and  released  by  the  Tobacco  Divi- 
sion of  the  Department  of  Commerce.  According  to 
the  terms  of  the  agreement,  the  Bulgarian  government 
will  jiay  for  the  locomotives,  railway  cars,  wagons,  and 
other  mechanical  equipment,  which  it  purchases  from 
the  consortium,  by  ]>aying  to  the  Bulgarian  tobacco  ex- 
porters the  sums  due  for  exi)orts  of  tobacco  to  the 
to])ac('o  companies  co-o])erating  with  the  consortium. 
The  to]>acc(»  buyers  will,  in  turn,  reimburse  the  con- 
sortium of  iron  and  si  eel  industrialists.  It  is  further 
stated  that  although  the  agreement  has  not  been  finally 
ratified,  it  is,  nevertheless,  complete  and  that  formal 
ratification  will  follow  shortly. 


The  value  of  purchases  to  be  made  by  the  Bulga- 
rian governmoiit  Is  a])proximately  40,00(VKM)  marks. 
I^eirardless  of  the  fact  that  the  original  negotiation  w^as 
between  the  German  consortium  and  the  Bulgarian  gov- 
ernment exclusively,  the  business  will  be  shared  %yith 
French,  Belgian,  Czechoslovak,  Austrian,  Hungarian, 
and  Polish  members  of  the  International  Railway  Car- 
tel. Sixty  per  cent,  of  the  original  order  will  be  allotted 
to  the  German  firms  and  4ti  per  cent,  to  the  foreign 
firms.  It  will  be  necessary  for  the  foreign  concerns  to 
arrange  for  proportional  purchases  of  Bulgarian  to- 
bacco. 


May  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


17 


\^sj$aid 


MODEL 


better  tobacco 
and  plenty  of  it 


PIPE -READY 


Eatablithed    1886 


"BEST  OF  THE  BEST 


»» 


M>,.f>c»«^d  b.  ^  SANTAELLA  &  CO. 

Office.  1181  Broadway,  Naw  York  City 

FACTORIES:  Tampa  and  Ktg  West.  Horida 


TOBACCO  TRADE  ORGANIZATIONS 

tobacco  merchants  association      .^^Ufehs 

OF  UNITED  STATES  ^^j^(^ 

^ii^r^f..^.^&t.  St:  K:  S:  ?;  :::::::::::::::::::::;;::vER::K 

H.  H.  SHELTON.  W.ih.ngton    D    C • Vice-Pre.ideot 

Headquarter!.  341  Madnon  Art.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA     ^^^^.^^^^ 

W.  D.  SPALDING,  Cincinnati.  Ohio vie«-ple!!dent 

CHAS.  B.  WITTROCK.  Cincinnati.  Ohio  ;:;;.    !  ."rlelwrer 

GEO.  S.  ENCEU  CoTington.  Ky.   ••     •  •; Secretary 

WM.  S.  GOLDENBURG.  Cincinnati,  Ohio  aecrc  a  y 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

lOHN  H.  DUYS    New  York  City   V.Firii' viei-pIeJldeSt 

KlILTOIf  RANCK.  I'»""»ter.  Pa ^''J'^  Vice-Preaident 

D.  EMIL  KLEIN.  New  York  City   Secretary  Treaaurer 

LEE  SAMUELS.  New  York  City   becreiary  ire. 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

^««»    «         t.    M    1  Preaident 

JACK  A.  MARTIN.  Newark.  N.  J. Firat  Vice-President 

ALBERT  FREEMAN.  New  York    N.  Y ■  •^^'•j  Vice-Pre-idenl 

IKVEN  M    MOSS.  Trenton.  N    J.   .^ r-^'r Secretary-Treaturer 

ABE  BRONVN.  1»  Grumman  Are..  Newark.  N.  J I»ecretary  ireaiurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA    LEMLEIN      ■■••••; vice-Preaident 

SAMUEL  WASSERMAN   vice  i-re.iac 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 

DISTRIBUTORS 

«      ,      .      »»  ' President 

C  A.  JUST.  St.  I>oui«.  Mo Vice-President 

E.  ASBURY  DAVIS    Baltimore    Md Vice-Preaident 

E.  W.  HARFIS.   Indianapolis.  Ind.   Vice-President 

JONATHAN  VIPOND    Scranton.  Pa.  .-, TreawJer 

GEO.  B.  SCRAMBLING.  CleTcland.  Ohio  r-"     "mY sLcreUrr 

MAX  JACOBOWITZ,  S4  Montgomery  St..  Jersey  City,  N.  J becreury 


COMMON  SENSE 


MURIEL 


NEW    SIZE 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  S(f. 


Mfd.  by 

r.   LOaiLLARU  CO..  INC. 


PHILIP  MORRIS  ON  RADIO 

Philip  Morris,  Limited,  manufacturers  of  t^ic  Marl- 
boro ei-arette,  are  now  advertising  thc^r  new  Philip 
Morris ^brand  over  a  national  liook-up  ot  the  National 
Broadcastin-  ('ompany.  The  pro-ram  is  being  l)road- 
c-ast  on  Momhiy  nights  at  8:45  Eastern  Standard  Time, 
and  Wednesday  and  Saturday  nights  at  9  o  clock,  l^.ast- 
ern  Standard  Time,  featuring  the  -Band  ot  Famous 
Brands"  orchestra.  ^  , 

The  new  brand  retails  at  fifteen  cents  a  package 
and  has  met  with  an  immediate  response  from  retailers 
and  consumers,  and  the  percentage  ot  repeats  has  been 
verv  gratifying  to  the  ('(,mi>any.  The  radio  broadcast 
will  undoubtedly  result  in  additional  popularity  for  the 
brand. 


MA.Y  ^^   1933 


18 


53rd  year 


Say  You  Saw  It  in  The  Tobacco  World 


May  1,  1933 


Tobacco  Merchants'  Association 
Registration  Bureau,  '^IVSra^y 

Schedule  of  Rates  for  Trade-Mark  Services 
E£fective  April  1,  1916. 
Registration,         (see  Note  A),        $5.00 
Search,  (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  tlian  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(30)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 

REGISTRATIONS 
HALF  NELSON:— 46,184.     For  cigars.     March  24,  1933.    D.  Emil 

Klein  Co.,  Inc.,  New  York,  N.  Y. 
MODIFIED   CIGARS:— 46,186.     For  cigars,     April   18,   1933.     A. 

Orkin,  Xew  York,  X.  Y. 
THE  DESK:— 46,182.    For  cigars.    March  24,  1933.    Goodman  Cigar 

Company,  Westfield,  Mass. 


TRANSFERS 

CRESCENDO:— (Trade-Mark  Record).  For  cigars.  Registered 
July  17,  1889,  by  George  Schlegel,  New  York,  N.  Y.  Transferred 
to  Consolidated  Litho.  (Torp.,  Brooklyn,  N.  Y.,  and  re-transferred 
to  Havatainpa  Cigar  Co.,  Tampa,  Fla.,  April  7,  1933. 

CASILDA:— 32,705  (Trade-Mark  Record).  For  cigars.  Registered 
April  17,  1907,  by  Geo.  Schlegel,  New  York,  N.  Y.  Through  mesne 
transfers  acquired  by  C.  H.  Plitt  Cigar  Co.,  and  re-transferred  to 
A.  Kauffman  &  Bro.,  York,  Pa.,  about  1924. 


RE-REGISTRATION  OF  ABANDONED  OR  UNUSED 

TRADE-MARKS 

Notice  is  hereby  given  that  an  application  has  been  filed  with  us 
for  the  registration  of  the  following  trade-marks,  and  that  same  will 
be  registered  unless  we  shall  be  advised  of  the  existence  of  any  valid 
rights  thereto  by  written  notice,  setting  forth  specifically  the  basis  of 
such  claims  on  or  before  the  registration  date  set  opposite  the  trade- 

TKREE-POINT-TWO   .........May  3,  1933 

3.2  P.C .......May  3,  1933 


MANILA  NOTES 

Philip  Frieder,  of  S.  Frieder  &  Sons,  has  arrived 
at  Manila  to  take  charge  of  factory  operations  in  the 
Pliilippines. 


David  F.  Morri.s,  Philippine  Tobacco  Agent,  is 
calling  on  the  cigar  trade  in  the  East  and  South.  He 
has  covered  Pennsylvania,  Delaware,  and  Maryland. 
He  reports  that  all  signs  indicate  an  immediate  return 
of  record  business  on  Manila  brands. 


Mr.  and  Mrs.  E.  E.  Crane  after  spending  a  few 
weeks  in  Manihi  continued  their  round-the-w^orld  trip 
to  the  Island  of  Bali,  then  to  Sumatra  and  other  points 
of  interest  in  South  Asia.  They  are  touring  Europe 
at  present.  

Manila  importers  report  an  improvement  begin- 
ning the  first  of  the  month.  February  and  March  were 
blow,  due  in  some  measure  to  the  bank  holiday  and 
the  uncertainties  of  business.  The  return  of  conii- 
dence,  however,  is  reflected  in  the  increased  number 
and  sizes  of  orders  the  past  few  weeks. 


Juan  Posadas,  Jr.,  Collector  of  Internal  Revenue, 
Philippine  Tslainls,  is  keenly  interested  in  the  develop- 
ment of  toliacco.  On  his  plantation  near  Manila  he 
has  been  experimenting  with  certain  types  of  Turkish 
tobacco  to  produce  a  native  hybrid  that  will  make  a 
satisfactory  cigarette.  Notwithstanding  the  fact  that 
he  is  one  of  the  busiest  officials  in  the  Islands,  Mr. 
Posadas  finds  liint'  as  an  amateur  to  engage  in  horti- 
cultural experiments. 


/ji.v.t/^tv»yjw-:'A»A'i.v»>'jivs/j!.v 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


l?it®1tSivir«fvir^t^r^r^r^«flrr8virr»\irr«    •    •^';ri«\1^r»1r»s\1^r8x1rr*^1y•^- 


POSITION  WANTED 


CIGAR   FACTORY   SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience    With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.     Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


OLD    MANUFACTURING    FIRM    OF    HAVANA    QUALITY 
CIGARS  will  serve  orders  in  any  quantity  to  discounting  dealers, 
at  profitable  prices.    Satisfaction  guaranteed.    Address  for  particulars 
"Fair  Dealing",  Box  1168,  Tampa,  Fla. 


OUE  HIOH-GEADE  NON-EVAPORATINO 

CIGAR  FLAVORS 

Make  tobacco  iii«UoMr  and  siiiooth  In  charactat 
and  Impart  a  moat  palatable  flavor 

nJlYORS    FOR    SMOKING    md    CHEWING    TOBACCO 

Write  for  Llat  of  Flavors  for  Special  Brands 
BKTUN.  AIOMATIZEI.  BOX  FLAVOIS.  PASTE  SWEETENEIS 

FRIES  8k  BRO.,  02  Reade  Street.  New  York 


HARRY  ROGERS  JOINS  FURGATCH 

Harry  L.  Rogers,  well  known  throughout  the  trade 
as  an  importer  of  fine  ])ipes  in  partnership  with  his 
son  Arthur,  has  become  associated  with  the  firm  of 
S.  II.  Furgatch  &  Company,  New  York  manufacturers 
of  the  Vega  Del  Key  cigar,  as  traveling  representative 
of  that  firm  and  will  in  the  future  cover  the  territory 
formerly  traveled  by  Fred  Suss,  who  passed  aw^ay  sud- 
denly on  February  7th. 

Messrs.  Rogers  and  Furgatch  frequently  covered 
their  territories  together,  so  that  Mr.  Rogers  is  thor- 
oughly familiar  witli  the  trade  to  be  covered,  and  they 
are  also  well  acquainted  with  him.  In  his  visits  to  the 
trade  Mr.  Rogers  has  established  a  reputation  for  in- 
tegrity and  fair  dealing  wliich  should  prove  mutually 
jnofitable  in  his  new  connection. 

Mr.  Rogers'  pipe  business  will  continue  to  be  car- 
1  led  on  bv  his  son  Arthur. 


CIGAR  MANUFACTURERS  MEET  FRIDAY 

Following  the  return  of  John  II.  Duys,  president 
of  the  Associated  Cigar  Manufacturers  and  Leaf  To- 
bacco Dealers,  who  has  been  absent  for  some  time  at- 
tending the  Sumatra  inscriptions  at  Amsterdam,  a 
meeting  of  the  members  of  the  above  organization  was 
called  for  Friday,  April  28th,  at  the  Hotel  Roosevelt, 
New  York  City.  Matters  pertinent  to  the  plan  to  in- 
crease the  popularity  and  sales  of  cigars  were  dis- 
cussed. 


II 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 
Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  ci^ar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressmg  the 
AUTOKRAFT  BOX  CORPORATION. 


^ 


Phi  la..  Pa. 
Hanover.    Pa. 
Cincinnati.  Ohio 


AUTOKRAFT  BOX  CORPORATION 

LIMA     OHIO 

A  NAiioi\W''^^  Service 


York,  Pa. 

Chicago,  III. 

Detroit,  Mich. 

Wheeling.  W.  Va. 


'^^N  THE  ,ST  ..U  ,.T„  or  .ACH  MONTH  AT  .36  CHESTNUT  ST 


PHILA 


After  all 
'nothing  satisfies  like 
a  good  cigar 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box  and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


MOiiiaioiiLWiiifrVF^Mm^^ 


Volume  53 


THE  TOBACCO  WORLD 


Number  10 


Established  1881 

TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 

Published  on  the  Ist  and  15th  of  each  month  at  236  Chestnut  Street,  PhUadelphia,  Pa. 

Entered  as  second-class  maU  matter.  December  22,  1909.  at  the  Post  Office.  PhiladelphU.  Pa.,  under  the  Act  of  March  3.  1879. 


$2.00  a  Year 


PHILADELPHIA,  MAY  15,  1933 


Foreign  $3.50 


Editorial  Comment 


N  our  last  issue,  with  only  a  skeleton  outline 
to  guide  us,  we  took  occasion  to  compliment  the 
Associated  Cigar  Manufacturers  and  Leaf  To- 
bacco Dealers  on  the  proposed  promotion  cam- 
paign to  boost  cigar  smoking.     We  congratulated  the 
conimittee  on  the  skill  and  thoroughness  of  their  pre- 
liminary   research    and    the    connnonsense    planning 
based  on  the  results  of  that  research.    We  commended 
Ihem  for  selecting  the  best  of  the  three  generally  used 
plans  of  raising  money  for  co-operative  promotion  pur- 
poses, namely  a  subscription  from  all  members  ot  the 
industry  based  on  actual  business,  although  w-e  insisted 
that  the  obvious  way  to  finance  the  opening  of  the  cam- 
paign is  to  junk  the  transparent  wrapper  tor  cigars 
and  appropriate  the  money  thus  saved.  ,  ,    ,    , 

Now,  having  carefully  digested  the  more  detailed 
sketch  of  the  survey  and  program,  as  drawn  by  David 
Kosenblum,  executive  vice-president  ot  Trade- Ways, 
Incorporated,  and  printed  elsewhere  m  this  issue,  we 
repeat  our  congratulations.  This  is  undeniably  a  step 
in  the  right  direction.  We  are  in  accord,  in  the  mam, 
with  the  conclusions  reached  in  the  survey,  and  we  be- 
lieve that  the  entire  job  was  done  in  a  workmanlike 
manner,  up  to  the  point  of  submitting  it  to  many  ot  the 
cigar  miiuufacturers  who  were  asked  to  hnance  it. 


C$3     CJ3    CJ3 


jiK  say  we  are  in  accord  ''in  the  main,"  because 

Vil   there  are  several  glaring  omissions  from  the 
report  which  prevent  us  from  giving  it  our 
unuualitied  approval.     The  report  gives  the 
credit  for  the  tremendous  increase  in  cigarette  sales 
to  the  development  of  a  better  blended  cigarette  to- 
bacco,  the  introduction  of  a  slow-burning  cigarette  pa- 
paper,  and  more  economical  manutacturing  "methods 
making  it  possible  to  offer  a  better  cigarette  at  a  better 
rice.    -At  that  time,"  says  the  report,  'there  was  a 
Ireat  prejudice  against  cigarettes,  but  the  improved 
product  gradually  won  tolerance,  acceptance  and  ap- 
proval.   Cigarette  smoking  came  into  favor ;  and,  with 
he  trend  started,  imitation  became  a  powerful  factor 
in  winning  converts.    That  was  especially  true  in  the 
development  of  smoking  among  women 

The  survev  thus  passes  up,  without  even  a  casual 
mention,  the  'two  most  powerful  influences  m  the 
spread  of  cigarette  smoking-the  World  War  and 
cigarette  advertising. 


^T  is  our  impression,  gained  from  personal  ob- 
servation of  the  gradual  change  in  public  atti- 
tude at  the  time,  as  well  as  a  careful  study  of 
the  figures,  that  the  cigarette  came  into  its  own 
in  a  big  way  during  the  World  War.    Then  for  the  first 
lime,  smokers  and  non-smokers— and  among  the  latter 
many  fanatical  opponents  of  the  cigarette— learned  m 
an  unforgettable  manner,  through  the  cigarette,  what  a 
real  boon  tobacco  is  in  filling  the  physical  and  mental 
needs  of  humans.  That  realization  gave  a  much  greater 
impetus  to  the  spread  of  cigarette  smoking,  we  beheve, 
ihun  the  factors  enumerated  in  the  survey  report.    Cer- 
tainly, the  World  War  was  an  influence  m  popularizing 
the  cigarette  that  cannot  be  ignored  in  such  a  compara- 
tive study  as  the  present  one. 

By  the  same  token,  the  absence  of  any  mention  of 
cigarette    advertising    is    past    understanding.    The 
gi-owth  of  cigarette  advertising  to  the  pomt  where  it 
shares  with  food  alone  the  leadership  m  national  pub- 
licity, its  ubiquitousness— which  is  a  "high-hat     way 
of  saying  that  you  cannot  escape  it  in  newspapers  and 
magazines,  on  painted  signs  and  billboards,  on  the  air, 
in  window  displavs  and  so  on— these  aspects  ot  cigar- 
ette advertising  simply  must  be  considered  in  any  study 
of  tlie  causes  of  a  decline  in  cigar  smoking.    But,  more 
important  than  the  staggering  volume  of  this  cigarette 
advertising,  its  character  merits  the  serious  consider- 
ation of  the  research  expert.    You  may  have  your  own 
opinion  about  this  or  that  campaign  theme,  but  you 
iifust  admire  and  compliment  the  cigarette  manutac- 
lurers  for  their  unwillingness  to  follow  the  beaten 
track     Cigarette  advertising  stands  out  m  any  com- 
pany.   It  is  unhackneyed,  varied,  unconventional,  domi- 
nating, modern,  resourceful,  above  all  human.    If,  as 
llic  report  states,  the  gain  in  cigarette  smoking  has 
been  at  the  expense  of  cigar  smoking,  any  plan  to  check 
the  decline  of  the  latter  must  take  cognizance  ot  the 
former's  advertising. 

So  much  for  that.    It  is  too  late  to  do  anything 
about  the  World  War  influence,  but  cigar  manufac- 
turers can  certainly  get  into  their  copy  some  of  the 
human  interest  selling  that  characterizes  the  cigarette 
•ampaigns.    A  distinguished  few  are  doing  it  now,  but 
heTare  the  exceptions,    In  much  of  the  present  cigar 
advertising,  the  illustration  that  is  used  to  draw  atten- 
tion  is  the  picture  of  a  cigar,  a  fin  de  ^tecJe  device  which 
means  nothing  because  all  cigars  look  alike  m  a  pic- 
ture  in  fact,  thev  all  look  alike  in  a  box  today  their 
distinguishing  characteristics  being  so  obscured  behind 
the  stSff  used  to  cover  their  individual  appearance  and 
to  conceal  their  aroma. 


53rd  year 


THE  TOBACCO  WORLD 


May  15,  1933 


SIDE  from  the  orowth  of  cigarettes,  the  report 
ascribes  the  doldruiiis  from  which  the  industry 
is  sulferiiii»'  to  the  hick  of  a  good  five-cent  cigar 
until  recently.  Some  of  us  believe  that  more 
than  one  good  live-cent  cigar  existed  when  Vice-presi- 
dent ^larshall  made  his  oft-tiuoted  crack  about  the 
country's  greatest  need — Havana  Ribbon,  Oinco  and 
Bold,  to  mention  three  in  Philadelphia  alone. 

\Ve  lionestly  believe  that  too  much  stress  is  laid  on 
price  in  the  report.  It  is  a  fact  that  cigarettes  actually 
increased  in  i)rice  whih'  they  were  climbing  in  sales. 
Back  in  1905,  wlien  the  cliange  in  cigarette  sales  began, 
cigarettes  were  and  had  })een  cheaper  than  they  have 
been  since.  The  standard  retail  price  for  Sweet  Caps 
and  the  others  in  vogue  was  five  cents  for  a  pack  of  ten. 
What  a  hullabaloo  would  be  raised  today  over  a  pack 
of  twenty  cigarettes  for  a  nickel,  which  was  the  price 
we  used  to  pay  for  Cycles,  Home  Kuns  or  a  "boatload'* 
of  American  Beauties. 

No,  John  Duvs  hit  the  nail  more  siiuarelv  on  the 
head  when  he  said  tliat  the  cigar  people  have  been  look- 
ing out  the  window  wliih'  the  cigarette  people  have  been 
stealing  away  the  consumers.  That  unawake  attitude 
was  more  responsible  than  price  for  the  cigar's  decline. 

It  is  our  well-considered  o})inion  that  the  craze 
for  the  messy  wrapper  on  cigars  was  also  more  respon- 
sible than  i)rice  for  the  cigar's  descent  to  its  present 
low  estate. 


Cj3     Ctj     Ct3 


H  think,  too,  that  the  maximum  amount — $175,- 
(100 — specitied  for  each  year  of  a  three-year 
campaign  is  woefully  inadequate  for  the  pro- 
gram outlined,  praiseworthy  and  intelligently 
planned  as  that  program  is.  That  sum  of  money  could 
advantageously  be  spent  on  only  one  feature  of  the 
program.  The  jnocess  of  changing  })ublic  opinion  is 
long,  tedious  and  painstaking.  Any  hastening  of  that 
process  is  tremendously  costly. 

To  make  the  cigar  the  young  man's  smoke  is,  with- 
out any  question  of  doubt,  the  job  to  be  done,  and  it  will 
be  done  only  when  every  boy  is  made  to  realize  that 
he  becomes  a  man  when  he  is  graduated  to  his  first 
cigar  and  his  lirst  glass  of  beer.  Incidentally,  we  were 
disajjpointed  that  the  report  made  no  mention  of  beer, 
which  became  iHegal  when  the  young  men  who  should 
today  be  converted  to  cigar  smoking  had  not  started  to 
kindergarten. 

The  cigar  manufacturers  should  decide  which  one 
of  the  many  features  of  the  proposed  program  will  best 
do  the  job  of  proselyting  young  men — and  concentrate 
on  that  one  feature,  instead  of  scattering  their  shot 
thinlv  over  manv  efforts.  Then  each  individual  manu- 
facturer,  in  his  own  advertising  and  sales  promotion, 
.shoukl  pursue  the  same  l)asic  theme — start  a  real  com- 
petition for  the  young  nuin's  favor.  That  is  our  idea 
of  the  way  to  accomj)lish  the  objective. 

We  intimated,  in  the  beginning,  that  the  w^ork  so 
far  done  on  the  proposed  campaign  was  excellent  up  to 
the  point  of  its  jjresentation  to  those  manufacturers 
w^ho  had  not  been  present  at  the  New  York  meeting 
W'hen  it  was  outlined  to  members  of  the  ACMLTD.  It 
was  submitted  to  those  other  manufacturers  in  a  letter 
which  gave  no  information  whatever  about  the  na- 
ture of  the  campaign.  In  fact,  the  only  definite  in- 
formation the  letter  contained  was  the  cost  to  each 


manufacturer,  a  small  percentage  of  his  volume  in  cash, 
payable  (luarterly.  Small  wonder  they  did  not  stam- 
l)ede  to  subscribe.  They  were  asked  to  do  two  things 
no  business  man  likes  to  do — buy  a  pig  in  a  jjoke,  and 
nuike  what  amounted  to  a  report  of  business  done  every 
ninety  days. 

The  first  objection  could  easily  have  been  antici- 
])ated  by  sending  with  the  first  letter  an  outline  of  the 
survey  and  i)lan  such  as  the  Rosenblum  paper  in  this 
issue.  We  are  hai)py  to  report  that,  with  a  wider  dis- 
semination of  information,  subscriptions  are  now  com- 
ing in  gratifying  volume. 

The  second  objection  can  be  overcome,  as  it  has 
been  in  similar  enter|)rises  of  which  we  have  intimate 
knowledge,  by  the  designation  of  a  totally  disinterested 
recii)ient  of  the  campaign  funds,  who  will  simply  notify 
the  Executive  Secretary,  as  each  quarterly  contrilm- 
tion  is  received,  that  a  certain  sum  has  been  credited 
to  the  campaign  account.  Xo  infornuition  regarding  an 
individual  subscriber's  business  need  be  divulged  to 
any  interested  party. 


Cj3     Cj3     Cj] 


^  E  rei)eat,  we're  for  this  promotion  plan  to  re- 
\f^  vive  cigar  smoking.  We  like  the  straightfor- 
wardness of  the  s])onsors  in  not  promising 
miracles,  and  we  pledge  the  support  and  co- 
operation of  The  Tobacco  World,  although  we  shall 
always  reserve  the  independent  right  to  speak  our 
mind*,  for  the  good  of  the  industry,  as  we  have  spoken, 
here  and  now. 


Cj3    Cj3    Cj] 


||0  BETTER  TIME  could  possibly  have  been 
chosen  for  the  inauguration  of  a  plan  to  pro- 
mote the  best  interests  of  the  cigar  business. 
In  addition  to  filling  a  crying  need  of  the  mo- 
ment, namely  the  exercise  of  a  combined  effort  to  raise 
the  status  of  the  entire  industry,  the  cami)aign  will  be- 
come o])portunely  a  i)art  of  the  New  Deal.  It  will  be 
the  first  step  in  the  organization  of  all  the  forces  of  the 
tobacco  business  to  co-operate  with  the  movement  to 
re-establish  the  tobacco  industry  in  company  with  all 
other  industries,  on  a  firm,  solid,  ])rofifable  l)asi8.  It 
is  the  logical  first  move  towards  a  co-ordination  of  all 
the  forces  and  influences  which  make  for  the  real  im- 
portance of  this  industry.  And  these  forces  and  influ- 
ences are  rejiresented  by  the  human  equation — the 
large  armv  of  people  engaged  in  growing  the  leaf,  in 
marketing  it,  in  fabricating  it  into  the  finished  product, 
in  packaging  and  labeling  it,  in  wholesaling  it,  and  in 
selling  it  to  the  consumer.  All  should  be  interested  in 
an  effort  to  organize  the  industry  as  a  whole,  to  the  end 
that  there  may  be  no  picayunish  or  jealous  competition 
to  divert  an  existing  per  capita  consum])tion  of  tobacco 
from  one  class  of  tobacco  products  to  another,  but, 
rather,  an  actual  increase  of  the  ])er  capita  consump- 
tion. This  can  be  done.  It  can  be  done,  however,  only 
if  all  the  elements  of  the  tobacco  industry  organize  in 
the  same  co-operative  way  as  has  proven  highly  profit- 
able to  many  other  younger  and  more  progressive  in- 
dustries in  recent  years. 


May  15,  1933 


Say  You  Saw  It  in  Thb  Tobacco  World 


53rd  year 


Cigar's  Future  Depends  On  Making  It 
The  Smart  Smoke  for  Young  Men 

An  Outline  of  the  Survey  and  Proposed  Promotion  Plan 

Submitted  to  Cigar  Manufacturers 


By  DAVID  ROSENBLUM 
Executive  Vice-President,  Trade-Ways,  Inc. 


i=^E  were  retained  by  tlie  Association  of  Cigar 
nil  Manufacturers  and  Leaf  To])acco  Dealers  in 
December,  1932,  to  study  tlie  causes  for  the 
decline    in    cigar   consumption,    to   determine 


which  of  those  causes  are  subject  to  control  and  to 
direction,  and  to  work  out  a  program  for  co  operative 
action  bv  the  Association  to  promote  cigar  smoking. 

Our  survey  covered  a   period  of  approximately 
three  months.  'During  that  time  members  of  our  statT 
covered  the  leading  centers  of  the  cigar  indiistry--New 
York,  (^licago,  Philadelphia,  York,  Red  Lion,  Boston, 
Tampa,  Detroit,  Hartford,  Albany,  and  a  number  ot 
additional  points.     In  each  of  these  centers  we  con- 
tacted  and    interviewed   leading  manufacturers,   .loh- 
bers,  retailers,  and  leaf  tobacco  dealers.    Our  purpose 
was  to  obtain  at  first  hand,  under  informal  conditions, 
the  ideas  and  views  and  experiences  of  all  factors  in  the 
industry  as  to  the  causes  for  the  decline  m  cigar  con- 
sumption and  as  to  the  practical  steps  that  might  be 
taken  to  rebuild  cigar  sales.    The  plans  for  our  survey 
were  carefuUv  worked  out,  and  the  interviews  with  the 
men  in  the  trade  covered  many  subjects.    All  the  manu- 
facturers, jobbers  and  retailers  with  whom  we  talked 
discussed  these  subjects  freely  and  frankly  and  I  want 
to  express  our  thanks  and  api)reciation  for  the  co-oper- 
ation we  have  received  from  all  branches  of  the  m- 

' """  We  made  a  special  study  among  the  retailers  in 
representative  college  towns,  and  we  checked  opinions 
of  the  trade  regarding  consumers'  views  by  a  checkup 
among  a  representative  group  of  consumers. 

We  also  made  a  careful  statistical  study  of  tobacco 
consumption  in  this  country  over  a  period  of  fifty  years 
We  did  this  partly  to  check  opinions  current  in  the 
f  rade  against  ascertainable  facts,  but  more  particularly 
to  study  the  major  trends  in  the  sale  and  consumption 
of  tobacco  products.  Fortunately,  because  of  taxation, 
statistics  in  the  tobacco  industry  are  more  accurate 
than  in  most  industries  in  the  country  and  we  found 
this  part  of  our  work  very  helpful  and  illuminating. 

After  the  survey  was  complete<l,  the  results  and 
reports  were  carefully  analyzed  by  our  ^♦^^/.'T^/^;- 
oral  conferences  were  held  with  members  of  the  Re- 
search Committee,  after  which  the  reports  of  our  find- 
ings and  recommendations  were  made  to  the  committee 
and  to  other  important  leaders  in  the  indusfr>.  It  is 
crratifving  to  be  able  to  report  that  our  findings  and 
Recommendations  met  with  the  approval  and  accept- 
ance of  these  irontlemen.  T  shall  not  attempt  to  present 
The  complete  report  here,  but,  at  Mr.  Duys'  request,  I 
do  wish  to  direct  attention  to  some  of  the  outstanding 

^'''''in  studying  the  trends  within  the  industry,  we 
found  that  the  total  per  capita  consumption  of  leaf 
Zero  for  the  past  forty  years  in  this  country  has 
remained  relatively  constant.  Increases  in  -aks  of  one 
formof  tobacco  have  been  at  the  expenseof  other  forms. 


The  rise  of  per  capita  cigarette  consumption  began  ap- 
])roxiinately  in  1905,  and  has  been  increasing  steadily 
and  consistently  since  then.  Since  1923  this  rate  of 
increase  has  been  at  a  slower  pace  than  during  the 
twenty  years  prior  thereto.  The  losses  sustained  by 
other* forms  of  tobacco  as  a  result  of  the  increase  in 
tiie  use  of  cigarettes  have  been  in  direct  relation  to  the 
social  acceptance  of  these  other  forms  of  tobacco.  The 
consumption  of  chewing  tobacco,  for  example,  has 
been  declining  since  1897,  and  the  consumption  of  cigars 
since  191.3. 

It  is  possible  to  establish  pretty  definitely  that  the 
downward  trend  in  cigar  consumption  will  continue 
downward  unless  something  definite  and  constru'^tive  is 
done  by  the  cigar  industry  to  check  and  reverse  it.  The 
l)rogram  we  have  submitted  offers  a  basis  for  co-opera- 
tive action  by  the  entire  industry  toward  that  end. 

Manv  reasons  are  current  in  the  trade  for  the  de- 
cline in  cigar  consumption.  It  has  been  our  business 
to  study  every  factor  brought  forward  that  might  have 
a  bearing  on  the  subject.  Many  people  in  the  trade  at- 
tribute the  decline  to  factors  directly  withm  the  indus- 
try, such  as  poorer  (piality  of  cigars,  misrepresentation, 
inadequate  margins  for  jobbers  and  dealers.  Careful 
study  does  not  warrant  the  belief  that  these  are  ma.ior 
factors  in  the  decline  of  cigar  consumption. 

Qualify  mav  or  mav  not  have  suffered.  Some 
manufacturers  and  dealers  say  it  has;  others  say  there 
has  been  imi)rovement.  The  consumer,  however,  does 
not  appear  to  be  aware  of  any  decline  m  quality:  on 
the  contrary,  he  feels  that  cigars  are  better  today.  All 
the  indications  are  that  variations  in  quality  merely 
(•au*;e  consumers  to  change  brands ;  there  is  no  evidence 
that  this  has  any  noticeable  effect  on  total  cigar  con- 
sumption. 

It  mav  be  true  that  inadequate  margins  resulting 
from  price-cutting  by  chains  and  independent  dea  ers 
have  been  an  evil  and  may  have  driven  many  high-class 
dealers  out  of  business.  There  is  no  evidence  however 
that  this  has  affected  the  consumer's  attitude  toward 
cicar^.  After  all,  these  same  evils  and  these  same  prob- 
lems in  relation  with  jobbers  and  chains  and  independ- 
ent retailers,  have  been  present  in  the  distribution  and 
merchandising  of  cigarettes  to  an  even  greater  extent 
than  in  the  distribution  of  cigars. 

All  such  internal  factors  are  ills  that  should  be 
cured.  Standardization  of  quality,  curbing  of  price- 
cutting,  provision  of  margins  sufficient  to  keep  good 
nien  in  the  business,  are  all,  of  course,  desirable  It 
would  pay  the  industry  in  dollars  and  cen  s  to  put  its 
house  in  order.  But  that  alone  would  not  counteract 
the  adverse  trend  against  cigar  consumption. 

AMiat  is  needed  is  a  promotion  effort  ^^^f^f 
against  the  consumer-an  effort  to  change  tlio  attitude, 
especially  of  younger  men,  towards  cigar  smoking  and 
to  make  cigar  smoking  more  acceptable  socially. 


53rd  year 


THE  TOBACCO  WORLD 


May  15,  1933 


May  15,  1933 


THE  TOBACCO  WORLD 


53rd  year 


The  change  in  cigarette  sales  began  in  1905,  when 
the  development  of  a  better  blended  cigarette  tobacco, 
the  introduction  of  a  slow-burning  cigarette  paper,  and 
more  economical  manufacturing  methods  all  made  it 
possible  to  otTer  a  better  cigarette  at  a  lower  price. 
At  that  time  there  was  a  great  prejudice  against  cigar- 
ettes, but  the  improved  product  gradually  won  toler- 
ance, acceptance,  and  approval.  Cigarette  snioking 
came  into  favor;  and,  with  the  trend  started,  imitation 
became  a  powerful  factor  in  winning  converts.  That 
was  especially  true  in  the  development  of  smoking 
among  women. 

The  cigar  industry  has  a  similar  opportunity  to- 
day to  capitalize  an  improved  product  available  at  a 
low  price.  It  was  when  the  cigarette  was  gaining  rap- 
idly that  Vice-president  Marshall  said  that  the  country 
needed  a  good  five-cent  cigar.  Tf  you  had  had  a  good 
five-cent  cigar  then,  the  cigarette  might  not  have  made 
the  headway  it  did.  Today  you  have  a  good  five-cent 
cigar — you  have  many  ])rands  of  good  five-cent  cigars — 
and  that  is  an  important  factor  in  getting  young  men 
started  as  cigar  smokers. 

In  the  high  quality  five-cent  cigar,  the  industry 
has  a  j)roduct  which  nuiy  well  be  used  as  a  starting 
point.  Retailers  almost  unanimously  agree  that  young 
men  start  with  the  cheaper  cigars.  A  cigar  smoker 
may  change  to  the  higher-priced  cigars  as  his  income 
and  social  position  improve,  but  it  takes  a  five-ceni 
cigar  to  get  him  started.  Thus  in  the  long  run  a  good 
five-cent  cigar  helps  the  whole  industry,  just  as  the 
development  of  a  good  low-priced  car  by  Ford  helped 
the  whole  automoliile  industi-y  by  making  it  possible  for 
people  to  start  driving  a  car.  Later,  as  their  income 
and  social  position  improved,  they  bought  more  expen- 
sive cars. 

The  fact  that  under  present  abnormal  conditions 
the  higher-priced  cigars  are  losing  business  to  the 
cheaper  cigars  should  not  obscure  the  long  range  bene- 
fit to  the  whole  industry.  Any  retailer  will  tell  you  that 
a  large  percentage  of  his  customers  who  formerly 
smoked  higher-priced  cigars  have  changed  to  lower- 
priced  ones.  Conversely,  as  business  conditions  im- 
prove, these  men  will  return  to  higher-priced  cigars. 
Meanwhile,  if  the  high  cpiality  five-cent  cigar  can  be 
used  to  get  young  men  started  on  cigar  smoking,  it  will 
help  the  whole  industry  for  years  to  come.  Today's 
high  quality  cheap  cigar  may  well  provide  the  entering 
wedge  in  reviving  the  fashion  of  cigar  smoking. 

I  stress  the  im})ortance  of  the  good  cheap  cigar 
because  our  problem  is  to  get  younger  men  started 
smoking  cigars.  The  failure  of  the  cigar  industry  dur- 
ing the  past  twenty  years  to  improve  its  product  in  the 
cheaper  grades  and  to  take  any  constructive  measures 
to  offset  the  strides  made  by  cigarettes  is  largely  re- 
sponsible for  the  loss  of  a  generation  of  men  to  cigar 
smoking.  Smoking  habits  get  fixed  early.  As  nearly 
as  we  have  been  able  to  estimate,  over  85  per  cent,  of 
cigar  smokers  are  over  thirty  years  of  age.  The  strong- 
hold of  cigar  smoking  is  among  men  forty  years  of 
age  and  over.  The  cigar  has  become  the  smoke  for 
middle-aged  and  older  men.  It  is,  therefore,  consid- 
ered *' old-fashioned,"  and,  consequently,  not  the  thing 
for  younger  men  to  do. 

The  job  ahead  of  us  is  to  change  that  impression 
and  attitude  toward  cigar  smoking.  The  good  low- 
priced  cigars  that  are  now  available  provide  an  excel- 
lent basis  for  our  effort.  The  program  we  have  pro- 
posed is  a  constructive  publicity  and  sales  development 
campaign  with  two  objectives — first,  to  make  cigar 
smoking  more  acceptable  socially,  especially  among 
younger  men — to  make  it  the  smart  thing  for  them  to 


do;  and  second,  to  win  and  direct  the  co-operation  of 
retail  dealers  and  the  trade  generally  to  promote  the 
sale  of  cigars. 

We  have  outlined  to  the  Research  Committee,  in 
some  detail,  the  essential  features  of  this  program.  One 
of  the  promotional  activities  is  a  campaign  to  introduce 
cigar  smoking  among  seniors  and  juniors  and  students 
in  professional  schools  in  a  representative  group  of 
universities  through  circularizing,  college  paper  adver- 
tising, sampling  and  promotional  contacts  with  stu- 
dents and  retailers. 

Another  promotional  activity  is  to  secure  more 
favorable  handling  of  cigar  smoking  in  motion  pictures, 
on  the  stage,  in  magazine  fiction  and  magazine  illustra- 
tion, and  in  other  media  which  influence  the  viewpoint 
and  habits  of  younger  men,  and  the  viewpoint  of 
younger  women,  who  of  course  influence  the  habits  of 
young  men. 

Another  promotional  activity  is  the  preparation 
and  release  of  interesting  and  favorable  news  and  feat- 
ure articles  for  newspapers  and  magazines,  and  radio 
talks  for  sustaining  programs  for  local  stations.  We 
have  also  proposed  certain  types  of  scientific  research 
regarding  the  effects  of  smoking,  which  we  believe  will 
prove  helpful  in  counteracting  current  ill-founded  im- 
pressions on  that  subject. 

These  are  some  of  the  more  important  promotion 
activities  that  are  planned.  Some  others  have  been  ten- 
tatively discussed  with  the  committee.  The  use  of  all 
these  activities  skilfully  handled,  we  believe,  will  prove 
effective  in  influencing  public  opinion  about  cigar  smok- 
ing and  in  making  cigar  smoking  more  acceptable  so- 
cially. 

The  second  part  of  our  program  is  a  sales-develop- 
ment campaign  to  win  the  support  and  co-operation 
of  dealers  in  promoting  the  sale  of  cigars.  We  have 
in  mind  not  merely  a  consistent  campaign  to  keep  job- 
bers and  retailers  informed  regarding  the  promotional 
activities  directed  at  the  consumer,  but  a  constructive 
educational  campaign  dealins:  with  all  phases  of  cigar 
merchandising  and  selling.  We  want  to  show  retailers 
how  to  use  the  ideas  developed  in  the  promotional  ma- 
terial, to  sell  cigars,  and  we  want  to  show  them  how 
to  increase  their  box  sales  and  cigar  volume.  Our  dis- 
cussions with  officials  of  chain  store  companies  and  with 
representative  retailers  indicate  that  such  an  educa- 
tional program  along  merchandising  lines  will  be  wel- 
comed and  will  prove  valuable  in  winning  the  support 
and  co-operation  of  the  trade.  We  have  suggested 
that  all  material  sent  to  the  trade  should  carry  the 
names  of  the  subscribers  of  the  proposed  campaign. 
Xeedless  to  say,  this  and  all  other  activ^ities  in  the  cam- 
paign will  be  under  the  immediate  direction  and  super- 
vision of  a  committee  of  the  association. 

We  believe  these  activities  provide  an  effective  and 
woll-rounded  promotional  program  directed  at  both 
consumers  and  at  the  trade.  This  program  can  be 
carried  out  adecpiatelv  and  satisfactorily  within  the 
limits  of  the  proposed  budget  of  $150,000  to  $175,aX). 
That  is  a  very  small  amount  in  relation  to  the  size  of 
the  cigar  industry,  but  it  is  enough  to  demonstrate  what 
can  be  done  by  a  well-organized  program  of  co-opera- 
tive activity.  It  will  take  more  than  a  year  to  get  re- 
sult"^. We*  have  suggested  a  three-year  program  to 
the  committee,  but  the  end  of  the  first  year  should  indi- 
cate clearly  the  road  along  which  we  are  going  and 
the  progress  we  are  making.  If  we  start  with  the  back- 
ing of  the  entire  industry,  I  am  hopeful  that  we  will 
have  gone  far  enough  at  the  end  of  the  first  year  to 
justify  the  continued  support  of  the  industry  for  co- 
operative promotional  activities. 


Musings  of  a  Cigar  Store  Indian 

Modern  Redskin  ReJiects  on  What  He 
Sees,  Reads  and  Hears 


By  Chief  "Young-Man-Smokes-Cigars" 


lOKK  tlmu  fiftv  cartons  of  cifiiucttes  were  util- 
ized in  filniii'ij;  the  movie  "Trick  for  Trick" 
two  magicians  in  the  picture  constantly 
lake  lifthted  cigarettes  from  their  pockets  ... 
.on.e  trick,  eh,  boss?  .  .  •  the  theatrical  producer  in 
,lu.  Sat„nlaii  Evemn„  Po.st  story  "^''"'^f/'- "f,,, 
smoked  seventv-tive-ceut  cigars  .  .  .get  al  them 
hyphens  in,  Ho'scoe  .  .  .not  seventy  hve-cent  c.ga  >^ 
..  .  but  seventy-live-cent  cigars  .  .  .  who  said 
show  business  is  shot  ?  ,,   , 

In  the  Jack  Benny  radio  burlesiiue  W  hj  Uals 
Come  Back"  someone  said  .  .  .  "here  C'omes  Nell 
now  with  a  babv  in  her  arms"  .  .  •  'so  it  is  ex- 
claimed Benny,  "and  it's  a  girl"  •  .  :':^owcanyon 
tell  from  this  distance!"  asked  Jimmie  Melton   .    .    . 

"she's  snioking  a  cigarette"  wisecracked  .lack  .  .  . 
"if  it  was  a  boy,  he'd  be  smoking  a  cigar  •  •  •  "^ 
made  us  wonder  if  the  promotion  plan  ol  the  ACill^if 
is  already  at  work. 

CJJ    CJ3    Cj] 

H  \T  would  explain  the  news  that  the  Prince  of 
Wales  has  revived  the  King  Edward  custom 
of     cigar     smoking     after     dinner   .    .    .  we 
stronglv  suspect  that  John  Duys  was  m  Lon- 
don  when   we   thought   he   was   in  Amsterdam   .    .    . 
anvwav  .    .    .  when    the    sweet    is    served    the 
i'r'ince  takes  out  his  green  enamel  and  gold  '"»'*«••• 
it    holds   two   Coronas   .    .    .  each   snugly   ensconced 
safe  from  breakage,  in  a  separate  '•yl'"il«';  j  .'   •  '  . 
..xtracts  one  and  lights  it    .    .    .   ""^'  1' '/%',^.'^'.'^f,  • 
while  the  otliers  enjoy  the  sweet  which  H'«  "'^^  »- 
•ilwavs  nasses  up   .    .    •   his  choice  is  a  light  Coioiia 
•'h       grandfather    King    Edward    pieferred    tie 
darkest  cigar  he  could  get    .    .    .   an  old  (  eiieraK.ianl 
Stom   .  '    .   his  brother  I'rince  (ieorge  is  also  a  ciga 
smoker   ...   as  is  the  Duke  ot  ^  ork  .   «t  ha^c 

to  admit  John  Duys  is  some  cigar  propagandist. 

Cj3    Cj3    CS3 

1TL\NTIC  CITY   .    .    .   home  of  Major  Fred- 
erick Arnold  Koberls   .    .    .   young  and  happy 
at  ninetv-nine   .    .    .   takes  a  constitutional  on 
the  BoaVdwalk  ..very  day   .    .    •   steps  out  like 
a  two-vear-old   .    .    .   beams  at  the  young  things  over 
hi^  fre^h-daily   bou.onniere   .    .    .   h|s   ^^^^ 
liiV    is  never    worry   ...   eat    wluit    >ou    liKt 

"  .'smoke' all  yon  wish-.  .  we  asked  Uene  Iler^o- 
fer  what  brand  of  cigars  the  Major  smokes  .  .  .  Uem 
didn't  know  .  .  .  so  we  wrote  to  the  Major  and  as^ked 
him  .  .  he  doesn't  smoke  cigars  at  all  .  .  •  but  a 
fancv  brand  of  gold-tipped  perfume.l  '•'«"'-^'"*'^  : . - 
he  sent  us  a  pack  .  .  .  we  smoked  one  .  .  .  did  ^^c 
feel  young   ...   ami,  you  know,  sorta  haremish   .    .    . 

mother   burn  mv  clothes.  . 

An>   bought' of  the  Major   .    .    .   "^d  his  cigarettes 

ast  ni-lit        .    .   when  leafing  through  the  pages 

of'Toharrn    T  .    .'  the  British  trade  paper   .    .    .   a  lot 

of  the  old  boys  over  there  nmst  have  young  ideas,  too 


as  witness  the  names  of  some  of  the  cigarettes 
sold  in  foggy  ole  Lunnon  .  .  .  soine  of  them  gold- 
tipped  and  perfumed  .  .  .  Belle  ot  the  Orient  .  . 
Eastern  Dream  .  .  .  Eastern  Pearls  .  .  .  i^  ancy 
Dress  .  .  .  Little  Queen  .  .  .  Lucky  Dream  .  ^ 
Matinee.  .  .  May  Blossom  .  .  .  Mirandas  Dream 
Xose'rav  .  .  .  Pasha  .  .  .  Pharaoh's  Dream 
Roval    Beauties   .    .    .   Sweet    Rosemary 


Virginia     Beauties 


ho     hum 


Dill- 


wvn,  bring  me  a  whiskey  and  soda   .    .    .  with  a  hey 
nonnv  nonny   .    .    .   and  a  hot  Pasha. 


Ct3     Ct3     Ct3 


^()\VX  ill  the  National  Capital  .  .  .  '*Red"  Mc- 
Clelland  .    .    .   thirteen-year-old   page   m  the 
Cnited  States  Senate   .    .    .   decided  he'd  like 
to  be  the  i)ersonal  page  of  Vice-President  Gar- 
ner   .    .    .  noticing  that  the  Vice-President  ot  ten  sent 
a  ])a-e  out  for  his  favorite  brand  ot  cigar  .    .    •  .  ^^a 
stocked  up  on  the  brand  .    .    .   and  always  carries  two 
in  his  pocket    .    .    .   now  Garner  gets  a  cipr    vithou 
w  lit  in"  ''Ked"    McClelland    goes    to    the    ball 

l^'^hh  the  Vice-President   of  the  United  States 
.    .   and  has  found  out  there  is  a  good  cash  profit  m 

'"^^''On  the  other  hand  .  .  .  Phil  Cook  .  .  doing 
a  radio  turn  for  some  shaving  cream  ...  broaacasi 
"he  wisecrack  .  .  .  -tobacco  is  found  m  many  South- 
•  iSAnd  in  some  cigars''  .  .  -the  many-voiced 
•o median  must  have  had  an  overdose  ot  cellulose  that 
night  .  .  probably  smoked  a  cigar  without  remov- 
hig  its  diaphanous  nightgown. 

It  won't  surprise  us  to  hear  any  day  no\\  .  .  . 
that  some  cigarette  manufacturer  .  .  .  is  planning 
rii  "  out  a  new  package  .  .  .  with  each  cigarette 
l^u'ised  in  its  own  transparent  -^-tyoumaycall  i 
.  and  accompanying  each  pack  ...  a  book  oi 
;afetv  matches  .  .  .  each  match  wrapped  m  a  lucid 
casing  .    .    .   wouldn't  that  be  sump  n! 

Cjl    CS3    CJ3 

T'S  Fl'XXV        .  thev  put  tights  on  cigars  .  .  . 
when  thev  began  to"  take  them  off  sausages 
the  cigar  people  are  proud  ot  putting 
tliem"  on    .    !    .   and   the    sausage   people    are 
1  ..f  t.,L'Jn<r  ttu'in  off   .    .    ■   hot  diggety  dog   .    .    . 
{;;:;  if  ^ou  m  1  Iv  waiit  U.  see  the  cellulose  wrapper  run- 
i  .    r^       .    .    :  take  a  walk  through  the  nearest  h^e- 
niii     iioi   .  ^j^.  height  of  its 

S-f "."'.  ^.^"unning-  tf  ga.""*   •    •   •  *-"    rubber 

^'""Nl-VioricMCtlhe  cheap  shirts  covered  with  the 

4   ff  «fni  eontain  as  manv  pins  as  betore   .    .    • 

an;rthe-cig:Str;:Ickages  .   .'  .  still  have  the  same 

"'"Ts  Tom  Dalv  savs   .    .    .   \n  th,  PInlaJ el, >h,a  Ere- 

■      R  l^Z.  there's  a  fortune  awaiting  the  guy 

umn  Bulletin   .    .    ■  xiieiLsai" 

who   can   invent    something   .    .    •   to   keep  tnt 
stuff  .    .    •   fro'»  stopping  up  the  drains. 


8 


53rd  year 


THE  TOBACCO  WORLD 


May  15,  1933 


Cuba  Tobacco  Men  Optimistic 

New  Demand  in  Spain  and  Better  Prices  in  America 
Encourage  Growers,  Dealers  and  Exporters 


OXDITIOXS  in  the  Cuban  tobacco  industry,  as 
indicated  by  \\\v  Ilabana  tobacco  market,  have 
chanued  very  littk^  in  the  first  three  months  of 
1933  althouiih  tliere  has  been  noticed  recently 
a  feeling'  of  optinusm  among  growers  and  dealers  as 
well  as  exporters. 

Consul  Lee  K.  Blolim,  in  a  report  made  public  by 
the  Tobacco  Division  of  the  Department  of  Commerce, 
states  that  buyers  are  reported  to  be  finding  it  more 
difficult  to  buy  the  quantities  and  (pialities  required  at 
prices  prevailing  in  1932.  Prices  on  low  grades  of  to- 
bacco, of  the  (juality  exported  to  Euroi)e  or  consumed 
locally  in  the  manufacture  of  cigarettes,  are  100  per 
cent,  higher  than  a  year  ago,  due,  of  course,  to  the 
scarcitv  of  this  stock  as  a  result  of  the  poor  crops  in 
1931  and  1932. 

According  to  official  and  trade  circles,  the  intro- 
duction of  better  methods  of  cigar  production  in  Spain, 
requiring  a  better  quality  of  tobacco,  has  enhanced  a 
demand  for  Cuban  tol)acco  in  that  country  since  the 
establishment  of  the  Repu])lican  form  of  government. 
As  late  as  March,  1933,  the  Spanish  (Jovernment  called 
for  bids  on  3,800,000  kilos  of  Cuban  tobacco,  the  bids 
to  be  made  i)ublic  May  18th  next.  This  notice  has  acti- 
vated the  local  trade  considera]»ly  and  Ilabana  firms 
Lave  already  bought  up  in  the  neighborhood  of  75,000 
bales  of  inferior  grades  of  tobacco  in  the  anticipation 
of  this  demand.  This  has  naturallv  caused  the  market 
to  "firm"  in  these  grades. 

There  is  a  widesi)read  belief  among  Cuban  export- 
ers and  wholesalers  of  to])acco  that  receiit  ciianges  in 
economic  life  in  the  United  States  will  encourage  the 
cigar  retail  trade  aird  it  is  hoped  the  demand  for  cigars 
may  recover  some  lost  ground.  Cigar  manufacturers 
in  Cuba  who  have  been  on  the  verge  of  giving  up  in 
despair  are  much  encouraged. 

Possiblv  because  of  this  oi»timism,  American  buv- 

•  1  • 

ers  have  been  otTering  higher  ])rices — as  high  as  $17, 
for  instance,  per  (juintal,  for  Cuban  Hemedios.  Cuban 
stocks  of  old  "octavas"  of  this  tobacc(»  are  reported 
to  have  been  greatly  <liminished,  the  chea]>er  lots  hav- 
ing been  bought  u\)  to  a  large  extent  by  Hnro])ean  im- 
porters. Local  ** buck-eye"  cigarmakers  havi'  also  been 
forced  to  buy  octavas,  paying  as  hiuh  as  $1.")  jier  (quin- 
tal for  the  stock  on  hand.  Three  classes  (»f  cigars  are 
now  made  from  this  tobacco,  some  of  the  best  grade 
being  used  for  wrappers,  some  for  binders  and  the  bal- 
ance for  fillers.  A  year  ago  these  ** buck-eye'*  cigar- 
makers  were  able  to  obtain  this  grade  of  tobacco  at 
from  $4  to  $5  per  (piintal,  but  must  pay  today  from  $10 
to  $15,  choosing  from  a  much  smaller  assortment  of 
grades.  American  buyers  have  not  been  much  inter- 
ested in  the  cleaner  grades  of  Kemedios  tliough  the 
Argentine  market  absorbed  3000  to  4000  bales  within 
the  last  two  or  three  weeks.  It  is  reported  these  trans- 
actions are  not  effected  on  regular  terms  as  recognized 
in  the  tobacco  industry,  although  the  tobacco  is  in- 
tended for  the  Argentina  trade. 

According  to  advance  notices  of  the  military  offi- 
cials preparing  the  statistics  of  1933  production  of  to- 
bacco in  Cuba,  the  crop  this  year  will  be  less  than  that 
of  a  year  ago.    Unquestionably,  the  new  Remedies  crop 


will  be  short,  although  it  is  too  early  to  predict  what 
the  new  Vuelta  Abajo  crop  will  amount  to,  some  first- 
cJass  })roducing  sections  rei)orting  about  the  same  yield 
as  in  1932.  Sections  })roducing  the  poorest  quality  of 
this  famous  Cuban  tobacco  report  no  crop  at  all  be- 
cause of  the  unusual  dry  weather  during  February 
and  March  in  the  province  of  Pinar  del  Rio.  Reports 
from  San  Juan,  San  Luis,  Rio  Hondo,  Pilotos,  and  Las 
Ovas  are  quite  favorable  and  two  or  three  of  these  sec- 
tions mav  vield  even  more  fine  tobacco  than  in  1932. 

In  Las  Villas  (Santa  Clara  Province)  tobacco 
zone,  the  crop  is  still  threatened  by  dry  weather  and 
unless  rain  falls  within  a  short  time  it  is  said  the  har- 
vest will  not  be  much  more  than  50,000  bales.  Even 
copious  rainfall  at  this  time  will  not  insure  a  good  crop 
in  this  or  other  sections  of  Santa  Clara  Province. 

Within  the  past  few  weeks  tobacco  manufacturers 
of  Canada,  Australia,  and  Japan  have  visited  Ilabana, 
consulted  with  the  Secretary  of  Agriculture  and  inter- 
viewed producers  and  exporters  of  to])acco  with  the 
obvious  intention  of  buying  up  stock  for  their  1933 
neeils.  On  the  other  hand,  the  French  demand  for 
Cuban  tobacco  has  declined  despite  the  commercial 
agreement  made  between  the  French  and  the  Cuban 
governments  in  November,  1929,  to  foster  this  trade, 
indicated  by  declining  exports  of  tobacco  to  that  coun- 
try during  the  first  three  months  of  1933. 

Cuban  cigar  numufacturers,  with  no  foreign  affili- 
ations, have  highly  resented  the  transfer  of  certain 
tobacco  numufacturing  plants  from  Cuba  to  the  United 
States.  Thev  contend  now  that  cigars  made  there  of 
Cuban  tobacco  and  sold  as  Habanas  are  not  equal  in 
quality  to  the  world-famous  Cuban  cigars.  American 
factories,  so  transplanted,  do  possibly  manufacture 
cigars  from  imported  Cuban  leaf  cheaper  than  these 
cigars  can  be  made  in  Cuba.  The  Cuban  factory  worker 
under  the  system  long  in  vogue  can  take  home  with  him 
fiom  four  to  six  cigars  dailv  as  a  sort  of  a  bonus 
(which,  incidentally,  adds  $1.20  to  the  cost  of  each  thou- 
sand cigars  made),  which  he  ostensibly  smokes  himself, 
but  it  is  claimed  actuallv  sells  to  the  retail  trade.  As 
this  .system  is  not  in  vogue  in  other  cigar  manufactur- 
ing countries,  those  manufacturers  can  eliminate  this 
j>rofit-reducing  feature  of  the  Ilabana  cigar  business. 

For  some  time  now  local  numufacturers  of  cigars 
have  been  discouraged  In*  this  trend  to  transplant  this 
industry,  second  in  commercial  importance  in  Cuba. 
KtTorts  have  recentlv  been  made  to  induce  the  Cuban 
Government  to  imjjose  an  export  tax  on  leaf  tobacco. 
The  government  itself  has  sutTered  severe  losses  in 
revenue  from  this  industrial  migration,  many  laborers 
have  been  thrown  out  of  employment,  and  cigar  manu- 
facturers in  Ilabana  have  seen  competitors  abroad, 
l)articularly  in  Fngland,  turning  out  cigars  reputed  by 
the  numufacturers  to  l>e  the  e<pial  of  the  best  Habana 
brands.  The  fact  that  this  movement  was  caused  pri- 
marily by  the  cigarnuikers'  strikes  in  Habana  in  1931 
and  1932,  which  paralyzed  the  industry,  gives  no  com- 
fort to  lfal)ana  producers.  Further  migration  of  the 
industry  is  not  expected,  as  most  of  the  remaining  man- 
ufacturers are  Cubans  and  too  closely  associated  w^ith 
all  lines  of  the  tobacco  trade  here  to  make  such  a  move. 

(Continued  on  Page  14) 


May  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


10 


53rd  year 


THE  TOBACCO  WORLD 


May  15,  1933 


May  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


11 


News  From  Congress 


FE  D  E  R  A  L 

Departments 


From  our  (Vashington  Bureau  CZZAiBit  Building 


URTHER  taxes  on  tlie  tobacco  industry 
tlireaten  in  the  disclosure  that  an  additional 
tax  revenue  of  some  $220,()00,()()()  a  year  will 
bo  sought  by  the  administration  to  cover  the 
interest  and  amortization  of  a  Government  bond  issue 
through  which  the  i)ro})osed  $3,3()0,0()0,0(X)  public 
works  program  will  be  financed. 

Although  the  exact  form  of  the  new  levy  lias  not 
yet  been  developed,  it  is  represented  that  the  only  way 
in  which  the  money  can  be  raised  is  through  a  gen- 
eral manufacturers'  sales  tax,  which  will  be  known 
as  an  "unemployment  tax."  The  im])ost  will  prob- 
ably be  one  per  cent,  with  no  exemptions. 

The  public  works  program  will  be  part  of  the  leg- 
islation for  "industrial  recoverv"  which  has  been 
drafted  bv  Senator  Wai»:ner  of  New  York.  This  meas- 
ure  would  take  the  place  of  the  thirty-hour-week  legis- 
lation now  pending  in  Congress,  to  which  there  is  much 
opposition,  and  which  the  Senator  declares,  would  not 
be  required  if  his  bill  is  adopted. 

Industrial  recovery  is  to  be  sought  in  the  measure 
by  provisions  for  voluntary  agreements  by  the  vari- 
ous industries,  oi^  questions  of  production,  hours  of 
labor,  wages,  etc.  Such  agreements,  when  adopted  by 
a  majority  of  the  industry  and  approved  by  a  special 
board  created  by  the  bill,  would  be  declared  binding 
upon  the  entire  industry  and  would  be  enforced  by  the 
Government.  In  the  case  of  industries  which  fall 
voluntarily  to  adopt  codes,  the  board  will  hold  hear- 
ings, prepare  codes  and  enforce  their  ajiplication. 

Provisions  of  the  bill  also  permit  tlie  Reconstruc- 
tion P^inance  Corporation  to  make  loans  to  business 
concerns,  a  privilege  which  has  long  been  sought,  but 
restrict  such  loans  to  companies  in  industries  which 
have  adopted  codes. 

CJ3    CJ3    CjJ 

Further  stipulations  between  the  Federal  Trade 
<'ommission  and  two  cigar  manufacturers,  regarding 
brand  or  trade  names  and  advertising,  have  been  an- 
nounced as  follows : 

1004 — The  words  **Vuelta  Abajo"  will  no  longer 
be  used  in  advertising  or  on  labels,  bands,  stickers,  or 
otherwise  as  a  designation  for  his  ])roducts  by  an  in- 
dividual manufacturing  cigars,  nor  will  he  use  the 
words  in  any  way  to  mislead  buyers  into  believing  his 
] products  are  composed  wholly  of  tobacco  grown  in  the 
Island  of  Cuba  or  in  the  province  of  Vuelta  Abajo 
thereof,  when  such  is  not  the  fact. 

1006 — A  corporation  manufacturing  cigars  will 
cease  using  the  words  "throw-outs"  either  indi'pend- 
ently  or  in  connection  with  other  words,  as  a  trade 
name  or  brand  for  its  products,  on  its  labels  or  in  ad- 
vertisements to  descrilM*  products  which  are  not  ac- 
tually throw-outs,  and  from  representing  directly  or 


through  its  agents  that  its  products  are  throw-outs 
when  such  is  not  the  fact.  It  will  also  stop  using  on 
labels  or  in  advertisements  the  words  and  figures 
**Xow  2  for  5  cents"  or  any  similar  phrase  of  ecpiiv- 
alent  meaning  to  describe  products  regularly  sold  at 
the  price  so  marked,  or  any  other  representations 
which  have  the  tendency  to  deceive  purchasers  into 
believing  the  prices  referred  to  have  been  reduced, 
when  this  is  not  true.  The  company  further  agreed 
to  discontinue  use  on  labels  of  the  words  or  figures 
"10  cents  and  up  sizes,"  "off  colors  and  shades"  or 
similar  })hrases  of  equivalent  meaning,  which  may  tend 
to  mislead  buyers  into  believing  that  the  ])roducts  re- 
ferred to  are  of  the  qualitv  usuallv  sold  for  ten  cents 
each,  when  such  is  not  the  fact. 

C33     Cj3     Ct3 


Actual  inauguration  of  the  Administration's  in- 
flation program  is  now  possible  as  a  result  of  the  en- 
actment of  the  farm  relief  bill,  of  which  it  was  a  part. 

To  what  extent  the  ])owers  granted  the  President 
will  be  used  will  depend,  it  is  indicated  by  Secretary 
of  the  Treasury  Woodin,  upon,  the  improvement 
shown  by  business  and  industry. 

If  recent  improvement  continues,  it  was  sai<l,  the 
provisions  of  the  farm  bill  may  not  be  invoked  to  any 
great  extent. 

Under  the  terms  of  the  legislation,  the  President 
may  ex})and  Federal  reserve  credit  by  $3,000,000,000; 
he  may  lower  the  gold  content  of  the  dollar  by  as  much 
as  .jO  per  cent.,  may  direct  the  issuance  of  $3,000,(H)0,* 
fKK)  in  currency  in  denominations  from  $1  to  $1(),(KK) 
to  meet  nuituring  Government  obligations,  and  nuiy 
accept  as  much  as  $200,000,rHK)  in  silver  at  a  maximum 
price  of  r>0  cents  per  ounce  as  payments  against  war 
del)ts,  issuing  silver  certificates  against  the  metal  so 
taken. 

The  new  currency  issued  bv  the  Government  is  to 
be  retired  from  circulation  at  the  rate  of  4  per  cent, 
a  year  for  twenty-five  years. 

All  told,  it  is  estimated,  not  less  than  $8,200,- 
000,(K)0  expansion  is  possible  under  the  terms  of  the 
measure  other  than  those  permitting  a  reduction  of 
the  gold  content  of  the  dollar.  Such  a  reduction  would 
make  possible  a  further  expansion  of  possiblv  as  much 
as  $2,000,000,000. 

There  is  no  indication  that  steps  will  be  taken  to 
put  the  entire  program  immediately  into  effect.  On 
the  contrary,  the  powers  given  the  President  are  de- 
signed for  emergency  use  and  a  steady  revival  of  con- 
fidence and  business  activity,  it  has  been  intimated, 
wouUl  reduce  oj)erations  under  this  legislation  to  a 
minimum. 


+40V\/  IN  Tne  WORLD  "Did 
THE  MAGICIAN   MAKC  THAT 
Bird  cage  VANISH   INTH£ 
MAGIC  ACT  W€  SAW  T0NJ6f»T?| 


PRESTO  I 


EXPLAIN 
THAT  If  you 
CAN  I 


.  .  .  THE  CA6€    WAS 
COLLAPSlBL€.  -AND 
ATTACHED  TO  A  STMNG 

WHICH   WAS   JUST 
LONG   ENOUGH  TO  GO 

UP  ONE   SLEEVE. 
ACROSS  THE  SHOULOERJS, 
ANO   DOWN  TO  THE 

OTHER  WRIST. 

WHEN  HE    MAOe   THE 

THROWING    MOTION 

TWE  CAGE   POLOCO  UP 

AND   WAS   DRAWN 

i       INTO  HIS  SLEEV£  — 

BiRO  ANO  ALL  . 


COLLf^PSEP 
BIRO  CAGE 
UP  SLEEVE 


THE  CAGE  A^  SHOWN 
TO  AUDIENCE 


THE  STRlhJO 


I^RIST  OANO 


you  ALWAYS 
KWOW  tV£Ry THING 
ED  WANT  ACI6- 
Ali€TTe  ? 


THANKS,  I  M 
GLAD  TO  S£€ 

THAT  you 

SMOKE  CAMELS,! 
KAY. 


I'vt  rouNP  OUT  that'its 
MORE  f  UN  to  know' ABOUT 
CI0AT?£TT£S.£D. 


THATS  TV4E  GiUL!  THERE  ARE  NO 
TRICKS    IN  CAMELS -JUST 
ff^QVi   EXPENSIVE   TOBACCOS, 


'  to  Know 


Camels  are  made 
from  finer,  MORE 
EXPENSIVE  to- 
baccos than  any 
other  popular 
brand.  That's  why 
they  give  you  more 
pleasure... It's  the 
tobacco  that  counts! 


^^1 


CovrrUht.  1933.  B  J  BwboVU  Tab^cw 


♦o  Tn»"**  '*  CAME"''"*'"  fOJTUiiB  T084cCO< 


12 


53rd  year 


THE  TOBACCO  WORLD 


May  15,  1933 


GOLDSTEIN  HEADS  LORILLARD  CIGAR 

DEPARTMENT 

T   WAS   anuouncod   last   week   that    William 
Goldstein,  long  associated  Avitli  the  P.  Loril- 
lard  Company,  has  been  selected  to  manage 
tlie  cigar  department  of  that  company. 
Mr.  Goldstein  has  seen  service  in  various  depart- 
ments of  the  Lorillard  Company  and  lias  been  con- 
nected with  the  cigar  tU^partment  for  some  time  prior 
to  his  recent  promotion. 

Since  the  recent  price  reductions  on  the  Lorillard 
brands  there  has  been  a  substantial  iiicrease  in  busi- 
ness, and  particularly  on  the  Muriel  line.  Mr.  Gold- 
stein is  well  equipped*  both  with  experience  and  ability, 
to  carry  on  the  sales  development  work  which  has 
resulted  in  the  recent  increase  in  sales. 

W.  W.  Drewry,  who  had,  until  recently,  directed 
the  sales  promotion  work  on  Turkish  cigarettes  and 
little  cigars  for  the  Lorillard  Company,  has  resigned 
to  enter  another  field,  according  to  a  recent  announce- 
ment by  the  company.  While  he  has  not  announced 
his  future  plans,  his  many  friends  in  the  industry  are 
anticipating  his  continuance  in  some  brancli  of  the 
tobacco  industry. 

AXTON  FISHER  SALES  GAIN 

According  to  a  statement  by  Wood  F.  Axton, 
president  of  the  Axton-Fisher  Tobacco  Company, 
Louisville,  Ky.,  manufacturers  of  Sputl  mentholated 
cigarettes  and  many  other  well-known  tobacco  prod- 
ucts, dollar  sales  of  the  company  increased  25  j)er  cent, 
in  April  as  compared  with  the  previous  month,  and  net 
profit  of  the  company  for  the  first  tliree  months  of 
1933  was  more  than  double  that  of  the  first  six  months 
of  1932. 

Twenty  Grand,  the  recently  introducetl  ten-cent 
cigarette  brand  of  the  Axton-Fisher  Company,  con- 
tinues to  show  a  steady  increase  in  sales. 

Production  fai^ilities  of  the  company  have  been 
increased  threefold  over  the  capacity  of  a  year  ago, 
and  the  company  now  employs  more  than  lOUO  persons 
working  three  six-hour  shifts. 


WALGREEN  REPORTS 

Walgreen  Manufacturing  Company,  operating  a 
chain  of  drug  stores  and  subsidiaries,  report  for  the 
six  months  ended  March  31st  net  profit  of  $522,152 
after  general  and  administrative  expenses,  improve- 
ments to  leased  property,  provision  for  Federal  in- 
come tax,  etc.  Net  sales  for  the  period  amounted  to 
$21,563,192,  with  cost  of  sales  $14,3-^4.70:5. 

April  sales  totaled  $3,452,183  against  $3,895,489 
for  April  a  year  ago,  a  fall  of  11.4  per  cent.  For  the 
first  four  months  of  1933,  gross  sales  were  $13,778,225, 
compared  with  $15,952,902  for  the  same  period  of  1932, 
a  decrease  of  13.6  per  cent. 


TOBACCO  PRODUCTS  STOCK  CHANGE 

APPROVED 

Last  week  stockholders  of  Tobaico  Products  Cor- 
poration of  Delaware  approved  a  decrease  in  author- 
ized capital  stock  to  33,00(3  shares  of  $10  par  value  from 
3,300,000  shares  of  $1  par,  and  the  exchange  of  liM) 
shares  of  the  present  stock  into  one  new  $10  par  share. 

Reduction  of  the  company's  investment  in  United 
Cigar  Stores  Company  to  $1  and  a  reduction  in  capi- 
tal of  the  company  to  an  amount  equal  to  the  par  value 
of  the  new  $10  par  value  stock  to  be  outstanding,  also 
was  approved. 


REUBEN  ELLIS  DIES  SUDDENLY 

:UBEN  M.  ELLIS,  president  and  director  of 
Philip  Morris  &  Company,  Limited,  died  of 
heart  disease  on  May  12  at  his  apartment,  150 
East  Fifty-second  Street,  New  York  City,  and 
funeral  services  were  planned  for  IVfay  15,  with  inter- 
ment private.  He  was  fifty-four  years  old,  and  he  had 
been  head  of  the  Philip  Morris  firm  since  1924. 

When  he  assumed  direction  of  the  company,  its 
gross  sales  were  approximately  $3,250,000  and  net  in- 
come less  than  $100,000.  Its  net  income  for  the  year 
ended  March  31,  1932,  was  $498,833. 

To  the  Philip  Morris  and  English  Ovals  brands, 
which  were  the  principal  products  of  the  company 
when  he  assumed  its  direction,  he  added  the  Marlboro 
and  i)ut  behind  it  a  successful  promotion  campaign. 
About  a  year  ago  it  was  estimated  that  the  firm  was 
])r(Klucing  175,000,000  cigarettes  a  month. 

Mr.  Ellis  was  also  president  and  director  of  Philip 
^lorris  Consolidated,  Incorporated,  and  the  Tobacco 
] Products  Export  Corporation,  and  a  director  of  the 
Hermetite  Corporation  and  the  Tuckett  Tobacco  Com- 
pany, Limited. 

GENERAL  CIGAR  INCOME 

The  General  Cigar  Comi)any,  Incorporated,  esti- 
mates net  i)rofit,  after  Federal  taxes  and  other  charges, 
for  the  first  quarter  of  1933  at  $110,203.  This  is 
equivalent,  after  dividends  on  the  7  per  cent,  preferred 
stock,  to  four  cents  a  share  on  472,982  shares  of  no-par 
common  outstanding.  In  the  corresponding  period  of 
1932  the  comi)any  earned  $302,136,  equivalent  to  forty- 
five  cents  a  share  on  the  common. 


RICHMOND  TOBACCO  COMPANIES  ADD  150 

Tobacco  companies  operating  in  Richmond,  Va., 
have  recalled  150  workers  in  the  past  two  weeks,  ac- 
cording to  an  announcement  made  last  week.  Those 
companies  producing  cigarettes  reported  the  greatest 
increases.  The  Kichmond  branch  of  the  American  To- 
bacco Company  is  running  close  to  capacity  and  oper- 
ating on  a  forty-hour-week  basis.  Larus  &  Brothers 
report  business  practically  normal  again. 


A.  T.  CO.  TO  GO  OFF  THE  AIR 

According  to  an  announcement,  the  National 
Broa<lcasting  Company  has  been  notified  that  broad- 
cast in  ir  ])r()grams  of  the  American  Tobacco  Company 
will  Im'  discontinued  on  June  2!>th.  The  company  has 
been  broadcasting  American  Tobacco  Company  pro- 
grams ihnM'  times  each  week  until  recently.  Tlie  pro- 
grams were  inaugurated  in  1928  on  a  once-a-week 
basis. 


STATE  TAXES 

It  is  reported  that  a  ])ill  has  been  passed  in  Ala- 
bama rcjpiiring  a  three-cent  fax  on  all  packages  of 
twenty  cigarettes,  regardless  of  price,  sold  within  the 
State.    The  bill  has  been  siirned  bv  (lovernor  Miller. 

The  Oklahoma  legislature  has  passed  a  bill  levying 
a  2  per  cent,  gross  sales  tax  and  a  three  cents  a  package 
cigarette  tax.  The  bills  have  been  signed  by  (-Jovernor 
Murrav  and  becnmr  ejTective  .Tulv  21st. 


CONSOLIDATED  CIGAR  EARNINGS 

The  Consolidated  Cigar  Corporation  reports  for 
the  March  quarter  net  profit  of  $35,590,  after  taxes 
and  charges,  as  compared  with  $244,536  in  the  first 
quarter  of  1932. 


May  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


13 


©  1933,  LIGGETT  & 
MYERS  TOBACCO  CO. 


Wc  knew  that  fine  tobacco  burnt  hot  because 
it  burnt  so  fast.  You  could  hardly  hold  your 
pipe  in  your  hand,  it  got  so  hot  at  times 


•    •   • 


THEN  we  remembered  that  some  folks  back  yonder 
used  to  "whittle"  their  tobacco.  So  we  made  GRANGER 
just  like  "whittle"  tobacco- -Rough  Cut."  It  smokes 
cooler,  lasts  longer,  and  never  gums  the  pipe. 

So  far,  so  good.  Now  we  wanted  to  sell  this  tobacco 
for  lOf!.  Good  tobacco— right  process— cut  right.  So  we 
put  Granger  in  a  sensible  soft  foil  pouch  instead  of  an 
expensive  package,  knowing  that  a  man  can't  smoke  the 
package.  We  gave  smokers  this  good  Granger  tobacco 
in  a  common-sense  pouch  for  lOj^.  ^ 

The  tobacco  that's  right- in  the  package  that  s  right! 


^^,44/^*^ /^j^^'^^^CC^ 


14 


53rd  year 


THE  TOBACCO  WORLD 


Mav  15,  1933 


Optimism  in  Cuba 

(Continued  from  page  8) 


Cuban  oigarelto  inaimfactuiors  are  protesting 
tlirou.iili  tho  National  Association  of  Cigar  and  Ciga- 
rette Manufacturers  of  Cuba  against  the  importation 
from  the  Near  East  of  tobacco  seeds  simihir  to  varie- 
ties used  in  the  manufacture  of  cigarettes  in  the  United 
States.  The  association  charges  that  this  tobacco  is  of 
much  lower  quality  than  the  native  Cuban  leaf  and 
declares  that  its  introduction  in  the  local  manufactur- 
ing industry  will  eventually  ruin  Cuba's  second  largest 
source  of  income.  The  Secretary  of  Agriculture,  Com- 
merce and  Labor  and  the  connnission  ai)])ointed  to  that 
end  will  make  the  a})pr()i)riate  investigation  and  report 
its  findings  to  the  President  at  an  early  date.  Manu- 
facturers of  the  new  cigarette  plan  to  take  advantage 
of  the  existing  high  import  duty  on  American  and  other 
foreign  cigarettes  in  introducing  the  new  product  at  a 
price  that  would  make  the  purchase  of  American 
brands  unnecessary.  The  connnission  is  to  consider  in 
the  hearings  whether  such  a  cigarette  would  not  also 
drive   the   Cuban   cigarette   out   of   the   Cuban    retail 

market. 

Cigarette  manufacturers  in  Cuba  have  also  met 
severe  reverses  during  the  past  six  months  and  the 
Island  is  now  reported  to  be  producing  but  270,- 
U0(),()00  cigarettes  annually  compared  to  500,000,000 
four  or  five  years  ago.  Cuban  cigarette  manufacturers, 
to  meet  the  crisis  in  the  local  trade,  have  had  either  to 
make  more  cigarettes  to  the  pack  or  lower  the  i^rice  of 
the  package  itself.  It  is  claimed  they  cannot  agree  on 
the  course  to  pursue  and  show  a  tendency  rather  to 
fight  each  other  than  to  co-operate.  In  March  an  effort 
was  made  to  eliminatesevenof  the  ten  jobbers  from  this 
trade  in  order  to  reduce  the  cost  to  the  consumer,  the 
Cigar  and  Cigarette  Retailers  Association  using  jires- 
sure  on  the  manufacturers  and  threatening  to  boycott 
those  who  failed  to  comply  with  terms  laid  down.  Man- 
ufacturers also  claim  that  the  excise  tax  of  a  cent  and 
a  half  per  ])ackage  is  too  high  and  is  actually  bringing 
into  the  treasury  less  revenue  than  the  previous  tax  of 
one-third  of  a  cent. 


OLD  GOLD  WINDOW  DISPLAY 

STKIKINO  window  disphiy  of  Old  Gold  cigar- 
ettes was  recently  placed  in  the  Schulte  Cigar 
Store  at  Fifth  Avenue  and  4'Jd  Street,  New 
York  City,  and  attracted  widespread  attention 

and  comment. 

The  center  of  the  display  featured  a  reproduction 
of  Fred  Waring  and  his  Pennsylvanians  orchestra, 
which  is  featured  on  the  Old  (Jold  ])rogram  being 
broadcast  vxvvy  Wednesday  evening  at  10  P.  M.  over 
a  coast-to-coas't  network  of  the  Columbia  Broadcast- 
ing Comi»aiiv,  aiul  each  <Mid  of  the  window  featured 
in  large  letters  'M)ld  (Jold,"  ''America's  Smoothest 
Cigarette, "  together  with  a  reproduction  of  the 
package. 


LUCKY  STRIKE  SALES  GAIN 

According  to  rei)orts,  sales  of  Lucky  Strike  cigar- 
ettes showed  a  substantial  increase  in  April  as  com- 
pared with  April,  1932,  and  sales  now  are  said  to  be 
approximately  40  per  cent,  ahead  of  those  before  the 
recent  price  reduction. 


Guides  to  Consumer 
Markets  Issued 


VARIETY  of  data  designed  to  aid  manufac- 
turers and  distributors  of  general  consumer 
goods  to  locate  more  readily  and  economically 
their  markets  in  three  of  the  leading  industrial 
States  of  the  country  is  presented  in  three  reimrts 
made  public  by  the  Department  of  (Vnnmerce  last  week. 

The  new  'market  data  bulletins  are  "Aid  for  Ana- 
Ivzing  Maikets  in  Illinois,''  ''Aid  for  Analyzing  Mar- 
kets in  Michigan,"  and  "Aid  for  Analyzing  Markets  in 
Pennsvlvania." 

The  basic  information  offered  in  these  reports  is 
drawn  from  the  records  of  the  National  Census  of  Dis- 
tribution, which  show  that  retail  sales  in  the  three 
States  in  the  census  year  aggregated  ai)i)roxiuiately 
jJ;lO,()()(),OUO,0()0. 

The  im])ortance  to  successful  sales  planning  of  a 
knowledge  of  the  relative  distribution  of  this  mass  of 
purchasing  ])ower  throughout  the  three  States  is  illus- 
trated by  the  fact  that  68.8  per  cent,  of  the  retail  busi- 
ness of  Illinois  was  concentrated  in  one  of  the  State's 
102  counties,  while  91  of  the  remaining  counties  suj)- 
plied  in  all  only  *J1.4  per  cent.  In  Michigan  44.1)  per 
cent,  of  all  sales  were  made  in  one  county,  while  in 
Pennsylvania  two  counties  accounted  for  a  like  ])ropor- 
tion  of  the  State's  business. 

To  aid  sales  planning  for  these  areas  to  be  under- 
taken with  due  regard  to  local  conditions,  the  new  re- 
jjorts  i)resent  for  each  State  a  comi)arison  of  the  retail 
sales  index  and  the  population  index  l)y  counties,  as 
well  as  for  each  city  of  2500  ]»o]mlatioii  or  more. 


DEAL  FOR  BOOTS  DRUG  RUMORED 

KiM)HTS  that  a  British  financial  group  had 
acquired  the  remainder  of  the  shares  in  Boots 
J*ure  Drug  (\>mi)any  from  the  American 
holders  were  not  officially  confirmed,  but  well- 
posted  sources  believed  the  deal  may  have  been  com- 
pleted. Approximately  £(),00(MM)0,  or  $24,0(K),000  in 
American  funds  at  current  exchange  rates,  would  be 
involved.  Drug,  Incori)orated,  lias  been  the  holder  ot 
the  controlling  interest  in  Boots,  leading  drug  dis- 
tributor in  the  British  Isles. 


PORTO  RICAN  AMERICAN  REPORT 

Porto  Kican-American  Tobaeco  Cimipany  and  sub- 
sidiaries report  for  the  tirst  (piarter  of  IIKTJ,  including 
the  company's  ])roportionate  share  of  net  income  of 
Congress  Cigar  Companx,  consolidated  net  loss  of 
$227,451,  after  interest,  discounts,  etc.,  as  compared 
with  net  loss  of  $40,8:U  in  the  same  period  of  VS.Vl. 


LOFT,  INCORPORATED,  PROFIT  DOWN 

Loft,  Incorporated,  reports  for  the  March  (juarter 
profit  «»f  $2:^,840,  as  compared  with  $109,241  in  the 
first  (juarter  of  W.Vl.  Xet  sales  for  the  first  tpiarter 
of  1932  amounted  to  $2,911,414,  against  $3,587,296  in 
the  corresponding  period  of  last  year. 


BAYUK  BULLETIN 


VOLUME  I 


MAY  15,  1933 


NUMBER  10 


PHULOFAX 

(The  Retailer's  Friend) 

SAYS 


The     day     of     the 
"kidder",    the    "Hello 
Brother"  order-taker; 
the  "doesn't  -  know  - 
when-to-stop"     talka- 
legoff  salesman  is  fast 
fading     away.       The 
dav  of  the  Service  Salesman  is  here; 
tht'  fellow  who  knows  his  own  busi- 
ness and  minds  it;  the  Product-Pro- 
moter  who   can    show    the   worth   of 
hi<  wares— why  they  should  be  bought 
and  how  they  can  be  sold.    That  s  the 
fellow   who   gets   the   respect   of   the 
dealers,    who    earns    their    confidence 
and  wins  their  orders! 


The  stuff  that  makes  victors  m 
Snorts  is  the  same  stuff  that  makes 
victors  in  Sales  .  .  .  it's  the  Determi- 
nation to  Do  and  the  Confidence  you 
Cm  "If  a  sale  CAN  be  made,  it 
HAS  to  be  made  and  /  am  the  man 
to  make  it."  Go  to  it,  fellow,  you  11 
make  it  Okay!! 

ENTHUSIASM  is  a  Franchise  that 
secures  permission  to  take  the  order 
out  of  your  head  and  place  it  m  your 
book. 

To  A.  B.:  You  ask  if  you  "should 
be  forced  to  advertise  in  connection 
with  your  selling  efforts"?  ^^^^T.^ll 
Positively  not  .  .  •  you  shouldn  t  be 
forced  to  advertise— you  should  do  it 
WILLINGLY. 

How  is  Salesmanship  ranked  in  the 
business  world?  There  is  no  RANK 
to  Salesmanship  .  .  •  it  is  classified  as 
a   profession   and   an   honorable   one, 

too. 

When  a  Salesman  fails  to  make  a 
Sale  is  it  because  the  Dealer  wou  dn  t 
Buy  or  because  the  Salesman  couldn  t 

Sell? 


And  how  about  that  tough  pros- 
pect you  simply  couldn  t  sell  last 
week?  He's  got  to  buy  some  day  from 
Homebody.  Maybe  TODAY'S  the  day 
and  YOU  are  the  somebody. 


?   ^    

^TLAY  FAVORITES  TO  WIN 
AT  FIVETO-ONE  ODDS 


THANKS,  FELLOWS, 

THANKS,"  says  D.  B.  L 

A  few  bouquets  for  the  Bayuk 
Bulletin  from  the  trade  journals. 

"A  constructive  effort  in  behalf  of 
the  entire  cigar  industry." 

"Gives  the  retailer  tangible  informa- 
tion that  he  can  take  hold  of  and 
use  to  tall  advantage." 

"Its  very  broadmindedness  must  at- 
tract attention." 

"Of  exceptional  service  to  the  cigar 
trade." 

"I  myself  read  the  'Bayuk  Bulletin' 
with  just  as  much  interest  as  any- 
thing that  appears  in •' 

"Reader  interest  and  appeal." 


Good  Advice  from  a  Kentucky  Dealer 


It  takes  a  real  marksman  to  hit  a 
flying  bird  with  a  rifle.  Ordinary 
dubs  like  us  have  to  use  a  shot  gun. 
Which  reminds  us  that  the  days  we 
uvu\v  the  most  calls  we  usually  sold 
the  most  cigars. 

The  shortest  distance  to  the  biggest 
V,  lume  is  along  the  line  of  least  re- 
i-tance.  Push  the  brands  that  need 
the  least  pushing.  Give  the  favorites 
preferred  position  on  your  case  and 
1!,  v(.ur  window.  And  what  about  the 
alM.  rans?  Why  bother  to  stock 
them?  You  are  a  cigar  merchant, 
not  a  philanthropist. 


"I  wonder  how  many  of  my| 
fellow  cigar  dealers   make  full 
use  of  the  five-pack  in  boosting 
their  cigar  sales?" 

The  question  comes  from  Ai 
Brown,  a  veteran  cigar  dealer 
down  in  old  Kaintucky,  suh. 

"It's  not  often  you  can  collect 
five-to-one  odds  on  a  favorite,* 
writes  Mr.  Brown.  "But  that  s 
exactly  what  you're  doing  when 
you  push  the  five-pack  right. 
You're  selling  five  cigars  mstead 

of  one.  ^     ^     .^ 

"Here's  the  way  to  do  it. 
"Naturally,  you  will  have  dis- 
played  on  your  case  the  brands 
that  are  the  big  favorites  m 
your  town.  To  the  lids  of  the 
boxes  thus  displayed,  attach  a 
five-pack  of  the  same  brand. 

"What  happens?  As  the  cus- 
tomer reaches  for  one  of  his 
favorite  smokes  the  five-pack 
says:  'Why  not  five,  my  dear 
sir?    Why  not  five?' 


the   cus- 


"'Why   not?'    says 
tomer  to  himself. 

"But  that  isn't  all  you  can  do 
with  the  five-pack.  A  carton  of 
five-packs  on  your  case,  a  display 
of  five-packs  in  your  window, 
will  show   results   in   the  cash 

register. 

"There's  something  appealing 
and  modern  and  up-to-date 
about  the  five-pack.  It  protects 
the  cigars  against  pocket  break- 
age Five-packs  slip  handily 
into  the  grip  or  the  pocket  of 
the  car.  It  pays  to  push  the 
five-pack.  At  any  rate,  it  s  paid 
mf— and  paid  big." 

Editor's  Note :  We  take  pleas- 
ure in  awarding  the  current  five- 
dollar  bill  to  the  gentleman  from 
Kentucky.  Who's  the  next  can- 
didate for  the  "Phulofax  Five  ? 
Send  your  sales  idea  to  Phulo- 
fax, care  Bayuk  Cigars,  Inc., 
9th  St.  and  Columbia  Ave., 
I  Philadelphia. 


TAKE  A  SLANT 

AT  THE  CALENDAR 

Don't  let  Memorial  Day  slip  up  on 
you  unprepared.  Holidays  mean  jolli- 
days  and  a  perfectly  good  excuse  for 
special  displays  and  special  efforts  to 
push  box  sales. 

What's  the  matter  with  borrowing 
a  few  tin  hats  and  things  from  a  Le- 
gion Post  for  window  dressing,  for 
instance?  What's  the  matter  with 
giving  a  little  serious  thought  to  the 
many  things  you  can  do  to  sell  cigars 
for  over  the  holiday? 

And  it's  not  too  early  to  start  plan- 
ning for  the  biggest  cigar  day  of  the 
year,  next  to  Christmas— Father  s 
Day.  And  why  forget  the  4th  of  July 
and  Labor  Day? 


PERSONAL  TO  C.  A.  W. 

How  about  that  special  article? 
We're  $till  waiting 


CIGAR  MAN'S  GIFT  TO  HUMANITY 


B 


(7i^ 


D.  B.  1. 


•Amorimfd  mtih  BAYUK  r,IC4«S,  WC  PkOm. 
•/  Jimm   tdgmn    •**«    1997 


{Bayuk  Bulletin'B  Fint  Unpaid  AdvertUement) 

Y  rea«,n  of  diffrreocr  in  lime,  the  radio  P'^J"*"  y^^^^lliV; 
i^  the  E.M  he.r,  s.y,  al  9  P.  M.  1  hear  here  «l  6  ^^ M.  "ffordmg 
•mole  time  for  me  to  secure  for  you  •^vance  knowledge  a 
enllrtainment  value  of  any  aper.fied  broadcast. 

Tune  in  only  on  programs  thai  have  passed  the  lest  of  »nyaer 

'Ti^fmTp^id  for  my  expeH  opinion  on  any  r-^» -^^ 
reply  wire  will  be  sent  eolleet,  thus  permuting  you  to  enjo>  y 
::;:h'pr«gram.  that  have  »»-nP-;7y«»>jr:;:::^^ee  other  than 
Positively  no  eharge  for  or  benefit  from  \**X.Ta7o  fCllfledged 
SubM^riber^  fee  of  $100.  Membership  '"^''^^^''^f^^*"  ^^leT  ?no 
cigar   men.      Send   cjish,   unused   sUmps  or   money   oroe     v 

^^"^  'jOHN  JACOB  SN\  DER,  B.  P.  Lo»  AngeUs.  California 


KEEPING  POSTED 

Speaking    of    dealer    helps,    J.    J 
Unger.  of  Utica,  N.  Y.,  says: 

"When   is   a   poster  not  a  poster? 
When  it's  not  posted. 

"Why  is  a  poster  not  a  poster  wher 
it's  not  posted? 

"Because  it  keeps  nobody  posted.' 
Which  reminds  us  to  remark.  Dc 
some  dealers  a  favor  today  by  puttini 
up  some  dealer  helps.  Ajiddontfor 
cret  to  point  out  that  helping  then 
?o  move  cigars  is  the  biggest  favoi 
you  or  anybody  else  can  possibly  d< 
them. 


BAYUK     BBAMOS     BUILD    BLSINES> 

Bavuk  Philadelphia  Perfeclo 
Havana  Ribbon 
Mapacuba 

Charles  Thomson 
Prince  Hamlet 


53rd  year 


THE  TOBACCO  WORLD 


May  15,  1933 


CLUBMEN  ENTERTAIN  AT  TRENTON 

X  MONDAY,  May  8th,  a  parly  of  club  man- 
a^''oi's  and  executives  journeyed  to  the  La 
('oroiia  factory  of  Henry  Clay  &  Bock  y  Oa., 
at  Trenton,  N.  J.,  where  an  ins])ection  trip 
was  made  tlirouj^di  the  new  modern  factory  of  that 
com]>any  and  the  men  in  the  party  were  shown  the 
extreme  care  which  is  taken  in  the  manufacture  of 
La  C'orona  and  other  line  brands  of  the  Henry  Clay  & 
Bock  y  Ca. 

Plans  for  the  trip  were  taken  care  of  in  Phila- 
delphia under  the  able  manai^ement  of  Paul  Bro^an 
and  George  Jones,  of  Yahn  &  McDonnell,  local  dis- 
tributors of  the  brands,  and  tlie  i)arty  was  met  at  the 
Trenton  factory  by  A.  11.  Greirir  ami  Mr.  Lee,  of  the 
Clay  &  Bock  'Company,  and  Albert  Gold,  superin- 
tendent of  the  factory.  FollowiuK  the  inspection  trip 
through  the  factory,  the  party  was  taken  to  the  Stacy 
Trent  Hotel  in  Trenton,  where  they  were  the  guests 
of  the  company  at  a  splendid  dinner  served  in  a  private 
dining  room  of  the  liotel.  Following  the  dinner  the 
members  of  the  party  returned  to  Philadelphia  highly 
enthusiastic  as  to  the  splendid  hosi)itality  shown  by 
the  company  and  also  firm  in  the  belief  that  the  Bock 
&  Company  brands  were  the  finest  made. 

Those  included  in  tlie  ])arty  were:  ^Villiam  P. 
Barry,  :\Ierion  Cricket  Club;  A.  D.  Bolly.  Cedar  Brook 
Countrv  Club;  J.  H.  Cook,  Mercantile  Countrv  Club; 
William  F.  Homiller,  W.  A.  Cloak,  Albert  P.  (Jerhard 
and  AV.  E.  Arey,  of  the  Union  League:  II.  A.  Lewis, 
Wilmington  Country  Clul);  Louis  AVeil  and  Fd.  Hyne- 
man,  of  the  Racquet  Club;  A.  S.  Werner,  Philadelphia 
Athletic  Club;  J.  (\  Shaw  and  Mr.  Newman,  of  the 
Philadelphia  Country  Club;  R.  V.  Lehman  and  Mr. 
Kenwood,  of  the  Huntingdon  VaUey  Country  Club; 
Carl  Roescher,  Manufacturers  Country  Club;  Al. 
Mathias,  Felton  Mills  Country  Club;  Frank  P^irestonc 
and  F.  Gayiior,  of  the  Old  York  Roa<l  Country  C*lub; 
Joseph  O.  Reiiiliard,  Lehigh  Country  Club;  Carl 
Muehley,  Her)).  AUmann,  F.  I.  Wintz,  C^harles 
Orangers,  Wright  Humphries,  Max  Voegtler,  Ed.  Bair 
and  Charles  H.  Bowden,  of  the  Penn  Athletic  Club, 
and  George  Jones,  Paul  Brogan  and  William  Stillwell, 
of  Yahn  &  McDonnell. 


Habanello  Kings,  recently  reduced  to  retail  at  ten 
cents  each  from  fifteen  cents  each,  jiroduct  of  George 
Zifferblatt  &  Company,  is  showing  a  nice  increase  in 
sales  since  tin'  I'cduction  in  price.  A  series  of  news- 
paper advertisements  acquainted  the  consumer  of  the 
drastic  reduction  in  this  quality  brand,  to  which  they 
responded  promptly. 


Trade  Notes 


Barton  Lemlein  and  Joe  Banker,  of  M.  Sachs  & 
Com])any,  New  York  manufacturers  of  fine  cigars, 
were  visitors  at  John  Wai^ner  &  Sons  last  week. 


Mr.  Heineman,  of  Perfecto  Garcia  &  Brothers, 
Tampa  manufacturers  of  ch^ar  Havana  cigars,  was  a 
visitor  at  Yahn  &  McDonnell  lieachpiarters,  (ill  Chest- 
nut Street,  on  Tuesday. 


John  Williams,  who  succeeded  John  P.  Sweeney 
as  manager  of  the  Philadel])hia  branch  of  Webster 
Eisenlohr,  Incorporated,  is  promoting  Webster  Eisen- 
lohr  brands  in  this  territorv  with  good  results. 


Albert  L.  Banham  antl  the  co-partnership  of 
Samuel  T.  Banham  &  Brotlier,  4():^()  Mjun  Street,  Mana- 
yunk,  filed  a  schedule  in  bankruptcy  court  here  last 
week,  listing  liabilities  of  4'7!*,Ol27  and  assets  of  $51,561. 


Tom  Allely,  who  is  covering  Philadelphia  territory 
for  the  Christian  Pejier  Tobacco  Conii)any,  St.  Louis, 
reports  an  excellent  demand  for  Wellington  smoking 
tobacco.  This  is  a  high-grade  product  and  is  repeat- 
ing in  great  shape. 


Benjamin  C.  J.  Lumley,  representing  the  Garcia 
y  \'etra  factory  in  Tampa,  and  the  F.  H.  Sommerfeld 
Cigar  Company,  of  Miami,  is  making  a  trip  through 
the  Pocono  Mountain  region  in  the  interest  of  his 
bran<ls,  and  reports  a  very  successful  trip. 


The  Romeo  v  Julieta  Belvidere  size,  which  is  dis- 
tributed  here  by  John  Wagner  &  Sons,  has  announced 
a  reduction  in  the  retail  price  of  this  size,  which  now 
eo^ts  the  consumer  only  twenty-five  cents.  This  size 
is  enjoying  a  nice  sale  here  since  the  reduction. 


The  new  Marcello  brand  of  Yahn  &  McDonnell, 
being  marketed  under  their  recently  inaugurated  '*new 
deal"  plan,  is  certainly  proving  to  be  one  of  the  cigar 
sensations  in  this  territorv.  Dealers  are  selling  this 
quality  five-cent  cigar  in  numbers  far  exceeding  the 
expectations  of  the  sponsors  of  the  brand. 


May  15,  1933 


Say  Tou  Saw  It  in  The  Tobacco  World 


53rd  year 


17 


PHIL  M.  PHULOFAX  REPORTS 

JOSEPH  NKWMAX,  vice-president  and  gen- 
eral sales  manager  of  Bayuk  Cigars,  Incorpor- 
ated, is  recuperating  from  his  operation  at 
Atlantic  Citv,  but  it  won't  be  long  now  betore 
he  is  back  on  the  job.  Then  B.  P.'s  will  get  Better 
Promotion  than  ever.  ,       .      ,.  /i 

M  Bernstein,  of  the  New  England  Cigar  Com- 
,,anv,  Si.rin-tield,  Mass.,  j«)l)ber,  was  a  recent  visitor 
at  tiie  Ninth  and  Colunil)ia  Avenue  headuuarters. 

A  rattlin<'  go^ul  job  is  being  done  at  the  New  York 
branch  oftice  under  the  able  direction  of  Fred  E.  Brown, 
the  enthusiastic  and  aggressive  manager,  who  Has 
ulaced  Phillies  in  every  nook  and  corner  ot  the  big  town 
and  is  keeping  the  factory  hustling  to  take  care  ot  his 

John  P  Swecnev  lias  made  an  auspicious  start  in 
the  Boston  territory,  where  he  recently  assumed  the 
duties  of  ))ranch  manager.  He  has  already  done  a 
veoman's  job  in  iininu  up  the  trade,  in  piling  up  ma- 
terial gains  and  signinu  new  accounts  daily. 

And  l>(>cahontas,  tlie  dainty,  demure  wooden  In- 
dian maid  in  the  recei^tion  nxmi  <>|;  .^^;^^^'^'"^»^.  ^1*^' 
has  expressed  a  desire  to  meet  Cli.et  -\(mng-Man- 
Smokes-Cigars",  the  wisecracking,  modern  cigar  s  ore. 
Indian  of  Tmk  T.^mcu  Wni:M>,  whose  dotty  lucubra- 
tions appear  for  the  first  time  m  this  issue. 

The  Monticenn  smoking  tobacco,  controlled  brand 
of  John  Wagner  ^  Suns,  is  showing  a  ^^cady  am 
healthv  increase  in  sales  and  distribution  ^^peia 
Iw  distributors  of  the  brand  have  been  added  during 
the  mist  two  weeks.  This  is  a  surprisingly  mdd  and 
aromatic  blend  of  the  highest  quality  smoking  to- 
bauuos. 

V  11.  SomnuTlfUl,  "f  tlu-  F.  H.  Sommerfeld  CiRar 
Comimnv,  Miami,  was  in  town  last  week  and  visite.l 
Jo  WaKi.er  &  Sons,  loeal  .listributors  ot  h.s  .rancU, 
Dulce  and  Vwdi.  M r.  Somme.leld  was  very  J'P  '"iisUc 
as  to  the  lutnre  outlook  lor  business  and  state.l  tliat 
there  had  been  a  deeideil  and  substantial  pick-up  ui 
business  in  the  liast  few  weeks. 

Uimbel  Hrotbers  Deimrlment  Store  is  featuring 
.lobn  Warmer  &  Sons'  Wagner  brand  ot  <^f^-J^ 
also  the  (iareia  y  Ve«a  brand  m  an  f-^'""' .'''»; '"^;; 
disDlav  wbieh  is  in.reasmi;  the  sales  o  t  ese  two 
,  i  ,  lar  bran.ls  and  exeiting  eonsiderable  tavorab k 
•o.nnient.  Th.'  new  size.  Flares,  whu'h  has  |ust  been 
V.ble  the  WaL-ner  brand,  and  rela.l.nK  at  ten  ee..t.s. 
is  me  .ting  with  a  surprising  .lemand  from  smokers. 


EciablUheJ    1886 


"BEST  OF  THE  BEST 


99 


M>,i>cf^a  w  ^  SANTAELLA  &  CO, 


OHica,  1181   Broadway,  N«w  York  City 

FACTORIES:  Tampa  and  /ftp  Wtst,  Florida 


MURIEL 


NEW   SIZE 


5^ 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  5^. 


Mfd.  by 
P.  L.UBILLARU  CO.,  INC. 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACXO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 

JESSE  A    BLOCH.  VMieeling.  W.  V».   ....^ Ex'-pJeJideSt 

tHARLES  J.   EISENIX)HR    PhiUdelph...   Pa V Vr/vfce-K^idenl 

JULIUS  LICHTENSTEIN.  New  York.  N.  Y cJi^iVm^n  Exe^^tiye  Committe. 

WILLIAM  BEST.  New  York.  N.  Y.  ..^.... unairman  c. yicePretident 

MAJ.  GEORGE  W.  HILL.  New  York.  N.  Y Vice-President 

GEORGE  H.  HUMMELL.  New  York.  N.  Y :::Vice-Pre.ident 

H.  H.  SHELTON.  VVash.ngton.  D.  C ::■■:;;;. ...VicePre.ident 

WILLIAM  T.  REED.  R'c*imo"d./Va.  VicePretident 

HARVEY  L.  HIRST.  PhHadelph...  Pa ::::::.:.::.  ....Trea.urer 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA     ^^^^.^^^^ 

\V.  D.  SPALDING.  Cincinnati.  Ohio ■.'.V.vici-pJetident 

CHAS.  B.  WITTROCK.  Cinc.nnat..  Ohio  ;; •;:;..  ..'..Treawrer 

S^  I  Ji51^^^anc^.ti:  Ohio :;::::;::::" :"^^^ secretary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H.   DUYS.  New  York  City   .VpiritVice- President 

M ILTON  R ANCK.  i;«""ster.  Pa    :;::.::::; .second  Vice-President 

D.  EMIL  KLEIN.  New  York  City   Secretary-Treasurer 

LEE  SAMUELS.  New  York  City    

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

^.         ,     .,    .  President 

J.^CK  A.  MARTIN.  Newark.  N    J ,   .  ^ ;:.:::..  .First  Vice-President 

ALBERT  FREEMAN.  New  York    NY ..Second  Vice-President 

k^BE^BROVm  1»  oJ^'rn  V.,  Newark.  N.'  J.  •.■;.•.■.: Secretary-Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

President 

ASA    LEMLEIN    ^.....- ■.■■.■.■.'.'.'. Vice-PreaidenI 

SAMUEL  WASSERMAN   

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 

DISTRIBUTORS 

President 

C    A.  JUST,  St.  Louis.  Mo.   •■• Vice-President 

E    ASBURY  DAVIS.   Baltimore,  Md Vice-President 

E*   W.  HARRIS.   Indianapolis.  Ind.    ..Vice-President 

JONATHAN   VlPOND.   Scranton.  ^/■■■y ;;;• Treasurer 

nFO    B    SCRAMBLING.  Cleveland,  Ohio   ^V'-Ki   i  Secretary 

MAX  JAOJBOWITZ.  84  Montgomery  St.,  Jersey  City,  N.  J Secretary 


JUNE  1,  1933 


18 


53rd  year 


Say  You  Saw  It  m  The  Tobacco  VVorld 


May  15,  1933 


Tobacco  Merchants'  Association 
Reeistration  Bureau,  J^tV'iokTa^ 


Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

iiegistratiou,         (see  Note  A), 

Search,  (see  Note  B), 

Transfer, 

Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A— An  allowance  of  $2  will  be  made  to  meraberi  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(30)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  DoUars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 

THREE-POINT-TWO: — 46,188.  For  cigars,  cigarettes,  cheroots, 
stogies,  chewing  and  smoking  tobacco.  April  lU,  1933.  Wm.  H. 
Raab  ik  Sons,  Dallastown,  Pa, 

3.2  P.  C: — 46,189.  For  cigars,  cigarettes,  cheroots,  stogies,  chewing 
and  smoking  tobacco.    April  lU,  1933.    Wm.  H.  Raab  &  Sons,  Dal- 

LA  RUMBERA:— 46,192.  For  cigars.  April  27,  1933.  Cuesta,  Rey 
&  Co.,  Tampa,  Fla. 

TRANSFERS 

ENVOYS:— 115,756  (U.  S.  Patent  Office).  For  cigars.  Registered 
March  6,  1917,  by  \V.  K.  Grcsh  &  Sons,  Norristown,  Pa.  Trans- 
ferred to  Consolidated  Litho.  Corp.,  Brooklyn,  N.  Y.,  and  re- 
transferred  to  Pennstate  Cigar  Corp.,  Philadelphia,  Pa.,  May  5, 
1933. 

WHITE  SATIN:— 18,473  (Tobacco  World  Registration  Bureau). 
For  cigars,  cigarettes  and  cheroots.  Registered  August  27,  1909, 
by  Heywood,  Strasser  &  Voigt  Litho.  Co.,  New  York,  N.  Y. 
Through  mesne  transfers  acquired  by  the  American  Box  Supply 
Co.,  Detroit,  Mich.,  and  re-transferred  to  Bobrow  Bros.,  Philadel- 
phia, Pa.,  April  20,  1933. 

TE  GUSTA:— 10,826  (Trade-Mark  Record).  For  cigars.  Regis- 
tered August  31,  1891,  by  Geo.  Schlegel,  New  York,  N.  Y. 
Through  mesne  transfers  acquired  by  Eduardo  Gonzalez  &  Co., 
Tampa,  Fla.,  and  re-transferred  to  Nordacs  Cigar  Co.,  Tampa,  Fla., 
May  3,  1933. 

LUJOSO:— 16,606  (U.  S.  Patent  Office).  For  cigars.  Registered 
October  22,  1912,  by  Eduardo  Gonzales,  Tampa,  Fla.  Transferred 
to  Eduardo  Gonzalez  &  Co.,  Tampa,  Fla.,  and  re-transferred  to 
Nordacs  Cigar  Co.,  Tampa,  Fla.,  May  3,  1933. 

ESTOS  SI:— 16,786  (Tobacco  World  Registration  Bureau).  For  ci- 
gars, cigarettes,  cheroots,  chewing  and  smoking  tobacco.  Regis- 
tered December  17,  1908,  by  S.  Perez  &  Bro.,  Tampa,  Fla.  Through 
mesne  transfers  acquired  by  Eduardo  (ionzalez  &  Co.,  Tampa,  Fla., 
and  re-transferred  to  Nordacs  Cigar  Co.,  Tampa,  Fla.,  May  3,  1933. 


Harry  Wolf,  wlio  coiulucts  tlie  cigar  stand  on  the 
main  floor  of  the  Bourse  Building,  had  an  old  trick 
worked  on  him  on  May  1st  and  lost  a  package  contain- 
ing $50  worth  of  cigars  which  had  just  been  delivered 
to  him  from  a  wholesaler. 

Shortly  after  the  package  had  been  delivered,  a 
boy  walked  up  to  Wolf  and  explained  that  he  had 
been  sent  the  wrong  package  and  the  boy  had  been 
sent  to  return  it  and  would  bring  him  the  right  one. 

After  the  package  had  gone  Harry  called  the  dis- 
tributor and  discovered  that  the  boy  was  not  employed 
bv  them  at  all. 


George  Stocking,  wlio  has  recently  been  elected 
vice-president  f)f  Arango  y  Arango,  Tampa  manufac- 
turers of  fine  clear  Havana  cigars,  was  a  recent  visitor 
at  John  Wagner  &  Sons,  local  distril)utors  of  the  Don 
Sebastian  brand.  This  brand  has  a  good  following 
here.  A  new  ten-cent  size  has  recently  been  added  to 
the  many  fine  sizes  carried  in  this  brand,  and  front- 
marked  Comrades,  which  is  meeting  with  a  good  de- 
mand. 

Mr.  Stocking  announced  that  a  new  brand  is  now 
being  marketed  by  his  factory,  known  as  Arango  y 
Arango  Invincible.^,  and  retailing  at  ten  cents,  which 
has  all  the  earmarks  of  a  winner. 


Classified  Column 

The  rate  for  this  column  it  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


POSITION  WANTED 


CIGAR   FACTORY   SUPERINTENDENT.    MORE  THAN   20 
Years'    Experience   With    One   of  the    Largest    Manufacturers, 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.     Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


OLD    MANUFACTURING    FIRM    OF    HAVANA    QUALITY 
CIGARS  will  serve  orders  in  any  quantity  to  discounting  dealers, 
at  profitable  prices.    Satisfaction  guaranteed.    Address  for  particulars 
"Fair  Dealing",  Box  1168,  Tampa,  Fla. 


OUB  HIOH-OEADE  NON-EVAPOKATINO 

CIGAR  FLAVORS 

Mak*  tobacco  in«ICow  and  amooth  la  charactav 
and  impart  a  moat  palatable  flavor 

FUYORS    FOR    SMOKING    tnd    CHEWING    TOBACCO 

Writa  for  Llat  of  Flavors  for  Special  Brands 
EBTUN.  ABOHATIZBB.  BOX  PLAVOBS.  PASTE  SWEETENEBS 

FRIES  6l  bro.,  92  Reade  Street.  New  York 


Harvey  D.  XarriKan  &  Company,  118  North 
Sixth  Street,  one  of  the  oldest  tobacco  distributing 
houses  in  Philadelphia,  is  liquidating  its  business,  and 
when  present  stock  on  hand  is  disposed  of  the  business 
will  be  discontinued,  and  thus  will  pass  another  old 
landmark  of  "the  good  old  days"  in  Philadelphia. 
Since  the  death  of  Harvey  D.  Narrigan,  Sr.,  about  a 
year  ago,  the  business  has  been  conducted  by  his  two 
sons,  but  changing  conditions  have  prompted  them  to 
retire  from  the  field. 


Paul  L.  Brogan,  vice-president  of  Yahn  &  Mc- 
Donnell, delivered  a  five-minute  address  before  the 
Chester  Pike  Kiwanis  Club  on  Tuesday  evening  on  the 
subject  of  the  cigar  and  tobacco  industry.  Mr.  Brogan 
is  well  qualified  to  discuss  the  subject,  having  been 
associated  with  the  largest  cigar  distributing  company 
in  this  territory  for  more  than  twenty  years.  His  talk 
proved  very  interesting  and  his  listeners  gave  him 
their  undivided  attention. 


Joseph  F.  Cullman,  Jr.,  president  of  Webster 
Eisenlohr,  Incorporated,  was  a  visitor  at  the  Kentucky 
Derby  on  May  6th,  having  made  the  journey  from  New 
York  via  plane. 


R£CS1 YEl 
JUN  6 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may    obtain    complete   details   promptly   by  addressing   the 

AUTOKRAFT  BOX  CORPORATION. 


Phila.,  Pa. 
Hanover,   Pa. 
Cincinnati,  Ohio 


AUTOKRAFT  BOX  CORPORATION       chiZga^ili. 

Lima      Ohio  Detroit.  Mich. 

A  NAlioaWiAe  Service  Wheeling.  W.  Va. 


Illllllllllllllll 


^^.*#-^ 

■^5.'^"? 


.M  >■  ■■  ■' 


PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   MONTH   AT  236  CHESTNUT  ST..  PH.LA..  PA 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box  and  it  s 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


Volume  53 


THE  TOBACCO  WORLD 


Number  11 


Established  1881 

TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 

Published  on  the  Ist  and  15th  of  each  month  at  236  Chestnut  Street,  Philadelphia,  Pa. 

Entered  as  second-class  mail  matter,  December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


$2.00  a  Year 


PHILADELPHIA,  JUNE  1,  1933 


Foreign  $3.50 


Editorial  Comment 


E'VE  seen  our  share  of  transcriptions  of  busi- 
ness letters  from  China,  Japan  and  India,  with 
their  Oriental  phraseology  raising  politeness 
to  the  nth  degree,  and  we've  suspected  that 
many  of  them  were  home-manufactured  for  laughing 
purposes.  But  we  are  today  in  receipt  of  an  inquiry 
from  India  which  we  reproduce  literatim: 

*'By  various  correspondence  we  now  ai)})roached 
to  your  esteemed  address  by  the  Department  of  Coni- 
merce  United  States  of  America  that  you  issue  certain 
Journals  on  tobacco. 

**We  beg  leave  to  request  you  very  humbly  to  send 
us  one  copy  of  each  as  a  sample  and  on  seeing  favor- 
able we  will  be  glad  to  subscribe  for  one  year. 

'*  Further  we  are  in  need  to  know  from  you  some 
names  of  important  books  or  bulletins  on  tobacco  cul- 
ture with  its  curing  bv  various  method,  procedure  on 
tobacco  preservation  with  gredients,  notes  on  tobaccti 
chemical  destilation,  process  of  tobacco  blending,  ad- 
dresses of  sui)plier  tobacco  Directory  of  America,  to- 
bacco seeds  of  best  varities  and  higher  authorities  ot 
America  those  are  interested  in  supplying  informations 
on  tobacco  and  cigarette  industry.  AVe  would  be 
obliged  if  you  will  introduce  us  with  their  addresses 
or  please  trespass  to  any  well  know  concerned  to 
whom  you  have  your  fullest  confidence,  for  which  we 
will  be  indebted  with  cordially. 

**  Moreover  we  will  be  glad  to  hear  from  you  clearly 
that  in  tobacco  and  cigarette  industry  which  kind  of 
help  you  can  afford  to  unit. 

**Hoping  to  receive  copies  of  your  Journals  and 
your  openion  on  the  above,  we  remain,  Dear  Sirs, 
Yours  faithfully,  etc." 

Cj3     Ct3     Ct3 

HERE  it  is,  reproduced  for  you  in  its  entirety, 

primarily   that  you  may   share   with  us  the 

cliuckles  created  by  its  wide  departure  from 

the   unimaginative   matter-of-factness   of   the 

average  American  business  letter. 

But  we  should  be  rude  and  ungracious  to  our  cor- 
respondent if  we  showed  you  his  letter  merely  for  the 
sake  of  the  laughs  provoked  by  the  idiomatic  differ- 
ences between  his  language  and  ours.  \Ve  think  there 
is  a  lesson  for  all  of  us  in  this  simple  request  for  mtor- 

mation.  ,         .       «      ,,     , 

There  is  an  obvious  explanation  for  the  language 
of  the  letter.  The  writer  has  a  book  knowledge  of 
English  and  an  Indo-English  dictionary,  or  employs 


someone  with  such  knowledge  and  equipment.  The 
writer  composed  his  letter  in  his  native  tongue,  and  it 
was  then  translated  literally  into  English.  Many  of 
your  best  laughs  thus  come  from  his  unfamiliarity  with 
our  word-endings  and  the  near-impossibility  of  trans- 
lating Oriental  spirit  into  Occidental  words. 

^luch  the  same  thing  would  happen  if  we  trans- 
lated one  of  our  average  business  letters  into  Oriental 
words.  The  recipient  would  get  the  same  amusement 
from  our  errors  in  granunar  and  the  differences  in 
idiom,  but  he  would  be  left  cold  and  sad  by  the  prosaic 
'Sours  of  1st  inst.  received  and  contents  duly  noted 
and  in  reply  beg  to  state ' '  spirit  of  the  American  busi- 
ness man's  letter,  which  claslies  with  the  poetic  expres- 
sion of  the  East. 

A  word-for-word  translation  with  the  aid  of  a  dic- 
tionary often  fails  to  convey  to  the  mind  of  the  other 
I'ellow  what  the  writer  has  in  mind.    We  are  reminded 
of  a  personal  experience  in  which  the  laugh  is  on  us. 
In  our  callow  editorial  youth  we  edited  a  magazine 
devoted  to  aeronautics,  one  of  the  first  of  its  kind  in 
this  country.    Came  one  day  a  letter  from  France.    We 
rescued  from  the  attic  the  old  French  dictionary  we 
had  used  at  college,  and,  with  its  help,  learned  that  the 
letter  was  a  courteous  request  for  advertising  rates 
Irum  a  French  aeroplane  manufacturer.    Our  success 
in  deciphering  the  message  prompted  us  to  "  put  on  the 
dog"  in  our  reply.    We  w^rote  our  original  in  English 
and  then,  with  the  aid  of  the  same  French  dictionary, 
translated  our  letter  into  our  correspondent's  native 
tongue.    Such  thoughtfulness,  we  reasoned,  was  sure  to 
l)roduce  an  advertising  order.    Within  a  short  time  we 
got  our  reply.    With  trembling  fingers,  we  opened  the 
envelope  which,  we  hoped,  would  contain  a  contract 
covering  our  first  advertising  campaign  from  a  Euro- 
l)ean  manufacturer.     But  it  was  only  another  letter, 
and  this  is  what  it  said:  "If  you  will  please  write  to  us 
in  English,  we  can  make  out  what  you're  trying  to  tell 


us!" 


*     [t3     Ct3 


X  a  letter  the  spirit's  the  thing.  Note  that  our 
India  correspondent,  an  important  tobacco 
merchant,  is  asking  us  to  do  something  for  him, 
and  writes  accordingly.  He  appreciates  that 
the  information  he  asks  us  to  send  him  will  be  of  real 
value  to  him,  and  expresses  his  appreciation  m  advance. 
That,  gentlemen,  is  gentlemanlmess  m  letter-writmg. 


53rd  year 


THE  TOBACCO  WORLD 


June  1,  1933 


Juno  1,  1933 


Say  You  Saw  It  m  The  Tobacco  World 


53rd  year 


Contrast  his  letter  with  many  that  you  and  you 
and  vou  j;et  in  your  mail.  Too  many  Americans,  seek- 
ing information  by  letter,  do  not  think  of  asking  for 
it  politely  and  graciously— they  demand  it.  It  is  not 
unconunon  for  us  to  receive  such  denu\uds  for  data  at 
present  unavailable  that  would  take  us  days  and  some- 
times weeks  to  compile.  The  irony  of  it  is  that  these 
requests  seldom  come  from  firms  or  indi\'iduals  who  are 
actual  customers  or  prosi)ects  of  ours,  either  as  adver- 
tisers or  subscribers. 

Believe  it  or  not,  one  such  correspondent  recently 
requested  infonnation  that  could  be  gathered  only  by 
a  skilled  research  organization  over  a  long  period  and 
the  data  would  have  a  commercial  worth  of  thousands 
of  dollars.  Yet,  because  it  concerned  an  element  of  the 
tobacco  business,  he  calmly  asked  us  to  get  the  infor- 
mation together  and  send  it  to  him.  :Maybe  he  intended 
to  thank  us  in  return  for  our  '* co-operation."  We 
haven't  found  that  out,  for  the  obvioas  reason  that 
we  are  confining  our  busy-ness  to  our  own  ])usiness. 


C?3     Cj3     Cj3 


X  company  ^dth  all  other  publishers  we  are 
l)ombarded  with  an  endless  shower  of  material 
that  is  euphemistically  labeled  "news,"  is 
technicallv  known  in  the  publishing  business  as 


"publicitv,"  and  is,  in  reality  "advertising."  The 
three  principal  features  which  dilTercntiate  it  from 
advertising  are:  (1)  most  of  it  is  less  interesting  than 
the  average  well-conceived  advertisement ;  (2)  it  comes 
in  the  accepted  editorial  form,  being  typewritten  or 
manifolded,  and  double-spaced,  on  regulation  sheets, 
instead  of  being  laid  out  with  art  and  dis})lay  type; 
(3)  it  is  supposed  to  be  published  without  cost,  instead 
of  being  paid  for  like  regular  advertising. 

Much  of  this  not-expected-to-be-paid-for  advertis- 
ing comes  from  people  who  regard  the  reader-interest 
of  the  publication  as  valueless  to  them,  and,  therefore, 
would  not  dream  of  patronizing  its  advertising  col- 
umns. Yet  they  do  their  damnedest  to  sneak  their  ad- 
vertising into  our  columns  under  the  guise  of  news. 

Unlike  our  friend  from  India,  these  "publicity 
hounds"  do  not  request  us  "very  humbly"  to  print 
their  stuff.  With  brazen  crust,  they  shoot  it  into  us 
with  no  other  explanation  than  that  it  is  "for  imme- 
diate release."     Laugh  that  off! 

Please  understand  that  we  have  a  clear  conception 
of  news  as  a  relative  term.  The  ToB-vrco  Would  is  a 
business  paper,  and  any  item  of  legit inuite  interest  to 
the  tobacco  trade  is  legitimate  news  for  the  colunins 
of  this  publication,  so  that  much  that  api)ears  legiti- 
matelv  in  these  colunms  would  be  accounted  publicity 
or  unpaid  advertising  if  appearing  in  a  daily  news- 
paper or  in  a  general  magazine.  We  go  out  of  our  way 
to  gather  and  i>u])lish  such  items  for  the  sake  of  then- 
interest  to  our  readers.  What  we  resent  and  shall  con- 
tinue to  resent  are  the  demands  made  either  by  those 
interested  in  exploiting  products  or  services  only  re- 
motely allied  to  the  tobacco  trade,  or  by  chiselers  seek- 
ing free  advertising  for  their  wares. 

Incidentally,  our  advertisers  are,  if  anything,  less 
prolific  than  we  sh(Mild  like  them  to  be  in  the  matter 
of  supplying  business  news,  and  it  is  interesting  to  note 
that  they  never  fail  to  accompany  their  infrequent  con- 
tributions with  a  letter  stating  that  the  copy  is  offered 
for  our  consideration  as  proper  material  for  our 
columns. 


HIS  may  all  seem  a  far  cry  from  the  strangely- 
worded  letter  that  started  this  train  of  thought. 
But  it  is  not.  It  all  has  to  do  with  the  code 
of  common,  ordinary,  human  decency  that  is 
known  as  politeness.  We  have  a  hunch  that  one  of  the 
good  results  eventuating  from  the  period  of  trial 
Uirough  which  we  have  been  passing  will  be  a  percep- 
tible increase  in  human  consideration  or  courtesy, 
which  is  just  anoUier  way  of  describing  politeness. 

Taking  the  two  opposed  business  philosophies  rep- 
resented by  the  brusqueness  of  many  an  American  let- 
ter and  tlie  politeness  of  the  Oriental  inquiry  which 
l)rompted  these  paragraphs,  we  i)redict  the  ])est  sales 
return  from  the  East  Indian  pattern,  laughs  and  all. 


Cj3     CJ3     Ct3 


T  is  a  pleasure  to  report  that  the  sponsors  of 
the  proposed  promotion  plan  to  revive  cigar 
smoking  have  not  been  unmindful  of  the  sev- 
eral points  mentioned  in  the  editorial  published 
in  the  Mav  15th  issue  of  The  Tobacco  Would.  Com- 
menting oil  that  editorial,  David  Rosenblum,  executive 
\  ice-president  of  Trade- Ways,  Incorimrated,  the  organ- 
ization which  made  the  survey  and  formulated  the 
pro]K)sed  program,  wrote : 

'♦^Ve  are  not  far  apart,  you  and  I,  regarding  the 
points  made  in  your  editorial  comment.  The  war  did 
have  an  etYect  in  accelerating  the  acce})tance  of  cigar- 
ette smoking,  although  accurate  CJovernment  statistics 
covering  the  period  before,  after  and  during  the  war, 
when  charted,  do  not  show  any  nunked  change  in  the 
steadv  growth  of  cigarette  consumption. 

"There  can  be  no  question  about  the  part  plaved 
by  cigarette  advertising  in  maintaining  and  keei)ing 
up  the  volume  of  cigarette  consumption.  As  you  very 
well  point  out,  it  has  been  unconventional,  interesting 
and  resultful  advertising.  It  was  evident  from  oil! 
survev,  however,  that  it  would  not  be  possible  to  raise 
enoug-h  monev  to  put  on  a  co-operative  advertising  cam- 
paign, and  we  felt  it  best  at  this  time  to  avoid  extended 
comment  on  matters  of  individual  company  policy. 

"These  two  subjects  and  many  other  subjects,  such 
as  the  effect  of  prohibition  on  cigar  smoking,  were  cov- 
ered in  our  complete  report.  All  I  'ould  do  at  the 
meeting  at  the  Roosevelt  Hotel  was  to  ])resent  a  brief 
summary  of  a  rather  exhaustive  study  and  to  direct 
attention  to  a  few  fairly  simple  findings  that  indicated 
the  reasons  for  our  basic  recommeii<lations.  It  will  7iot 
surprise  you  to  know  that  all  sorts  of  i)anaceas  and 
activities  Were  suggested  by  men  in  the  industry  when 
we  interviewed  them,  and  we  were  frankly  very  much 
l)leased  and  gratified  when  our  recommendations  were 
unanimouslv  approved  by  the  manufacturers  on  the 
Kesearch  Committee  and  others  whom  they  called  in 
to  hear  our  complete  report. 

"A  fairlv  sizable  part  of  the  industry  has  already 
sul>scribed  to*  the  cain|)aign.  We  have  not  yet  receix  ed 
subscriptions  from  7(1  ])er  cent,  of  the  industry,  how 
ever,  which  is  the  minimum  set  by  the  committee  befcjre 
the  cam|)aign  can  get  under  way.  I  am  meeting  with 
the  Committee  this  week  to  see  what  further  steps 
can  be  taken  to  secure  the  co-operation  of  those  manu- 
facturers who  are  still  standing  aside,  so  that  the  cam- 
paign can  get  under  way  fairly  soon. " 

To  adopt  President  Roosevelt's  new  international 
word,  we  comment  that  the  cigar  manufacturers  have 
simply  got  to  put  on  this  promotion  campaign. 


Working  Out  Tobacco  Trade  Probler 
in  Harmony  with  Roosevelt  Program 

special  Bulletin  of  Merchants'  Association  Warns  Against  Hasty 

and  Ill-Advised  Local  Action 


RESIDENT   ROOSEVELT'S   Industrial   Re- 
covery Program  has  certainly  brought  a  ray  of 
sunshine  to  the  tobacco  industry,  as  it  doubt- 
lesslv  has  to  all  American  industries. 
However,  it  is  clearly  obvious  that  the  means  and 
remedies  that  will  be  available  when  this  measure  be- 
comes a  law  could  not  successfully  be  applied  for  the 
eradication  or  correction  of  trade  abuses  or  trade  evils 
in  any  industry  without  deep  study  and  careful  plan- 
No  short-cut  methods  can  accomplish  the  results. 
Nor  would  local  factional  or  divisional  activities  be 
effective  in  dealing  with  nation-wide  and  trade-wide 
problems,  such  as  we  have  in  the  tobacco  industry.  For 
problems  that  are  so  intermingled  and  interdependent 
among  the  various  branches  or  divisions  of  our  indus- 
try can  manifestlv  be  dealt  with  only  through  unity, 
co-ordination  and 'mutual  understanding  on  the  part  of 
all  branches  of  the  industry. 

Thus,  as  the  tobacco  industry's  national  organiza- 
tion, embracing  within  its  membership  leading  factors 
of  all  branches  of  the  industry,  the  T.  M.  A.,  now  m  the 
eighteenth  year  of  its  service  to  the  trade,  is  naturally 
being  looked  to  for  appropriate  action  to  bring  about 
the  much-needed  relief  which  seems  possible  under  the 
measure   just    submitted   to   Congress   by    President 

Roosevelt.  .  . 

With  respect  to  the  price-cutting  situation,  it  is 
hardlv  necessary  to  refer  to  our  attitude  toward  this 
outstanding  evil.  Indeed,  the  trade  will  well  recall  the 
ringing  messages  of  Mr.  Jesse  A.  Bloch,  our  president, 
at  Uie  several  Washington  conventions  held  by  our 
association,  condemning  ruinous  jirice-cutting  m  no 
uncertain  terms.  . 

And  so,  too,  the  trade  will  remember  the  A\  asliing- 
ton  conferences  of  jobbers  called  by  the  T.  M.  A.  in 
April,  1922,  and  the  proceedings  that  were  then  insti- 


tuted before  the  Federal  Trade  Commission  to  secure 
an  official  ruling  permitting  the  adoption  of  a  code  of 
ethics  that  would  prevent  cut-throat  competition  on  the 
ground  that  such  practices  constituted  an  unfair 
method  of  trading. 

The  adverse  ruling  of  the  Federal  Trade  Commis- 
sion as  well  as  its  subse(iuent  proceedings  against  the 
Tobacco  Jobbers  Association,  etc.,  carried  also  through 
the  courts,  of  course,  rendered  any  further  activities  in 
that  regard  impossible,  without  running  counter  to  the 
law. 

But  our  stand  and  our  views  on  this  subject, 
coupled  with  our  intense  ambition  to  see  the  fullest 
measure  of  prosperity  enjoyed  by  all  those  engaged  in 
our  industry — whether  manufacturers,  jobbers,  retail- 
ers or  others — have  served  as  a  real  inspiration  to  us 
in  endeavoring  to  work  out  an  effective  and  practicable 
method  of  dealing  with  our  industry's  problems,  in 
harmony  with  President  Roosevelt 's  new  program  in 
so  far  as  the  law  about  to  be  passed  will  permit. 

Accordingly,  we  are  already  engaged  in  making  an 
intensive  studyof  the  entire  situation  in  the  hope  that 
we  shall  be  prepared,  in  due  time,  to  submit  a  concrete 
and  comprehensive  plan,  one  that  might  effectively  be 
carried  out  for  the  benefit  of  the  entire  industry. 

At  the  same  time,  we  cannot  too  strongly  caution 
the  trade  against  hasty  and  ill-advised  activities,  par- 
ticularlv  of  a  local  nature.  The  bill  has  not  as  yet  been 
passed,'and  while  it  doubtlessly  will  be  passed,  there  is 
ample  time  to  deal  with  this  situation  in  a  deliberate 
and  effective  manner  and  on  a  nation-wide  and  trade- 
wide  basis. 

It  is  our  earnest  hope  that  we  may  have  the  privi- 
lege of  serving  our  industry  in  the  present  emergency 
with  the  same  degree  of  efficiency  and  loyalty  as,  we 
trust,  we  have  succeeded  in  doing  in  the  past. 


Fair  Profits  and  No  Price-Cutting 

By  GEORGE  W.  HILL 
President,  The  American  Tobacco  Company 


Following  is  from  a  letter  u^tten  by  Mr.  HUl  j'^^^^^'i'jJS'^R'l^Utti 
of  the  Tobacco  Merchants'  AssocMtwn,  on  receipt  of  the  Special  Bulletin 
comprised  in  the  foregomy  article. 

NEED  not  tell  you  how  thoroughly  sympa- 
thetic the  American  Tobacco  Company  is  to 
President  Roosevelt's  Industrial  Recovery 
Program.  You,  vourself,  are  familiar  with  the 
record  of  the  past,  when'  the  American  Tobacco  Com- 
panv,  as  far  back  as  1921,  showed  its  desire  that  the 
jobber  and  the  retailer  should  have  a  fair  profit  and 
should  be  protected  against  the  evils  of  price-cutting— 
an  effort  which,  unfortunately,  was  held  to  be  contrary 
to  the  spirit  of  the  existing  laws,  and  resulted  in  a 
Federal  Trade  Commission  complaint  and  order  which 
])revented  further  efforts  along  this  line.  Nevertheless, 
this  has  alwavs  continued  to  be  the  desire  of  the  Amer- 


ican Tobacco  Companv,  even  down  to  the  present  days 
of  demoralization   of  the   industry  through   ruthless 

underselling.  .    ,    .   r^      •  i     ^  ij 

I  am  exceedinglv  hopeful  that  President  Roose- 
velt's Industrial  Recovery  Program  presents  an  oppor- 
tunitv  to  put  the  entire  tobacco  industry— farmer,  re- 
tailer,  jobber   and   manufacturer— once    again   on   a 
urotitable  basis.    I  look  forward  to  the  enactment  of 
the  Wagner  bill,  and  if  it  is  enacted  by  Congress,  the 
Tobacco  Merchants  Association  can  count  upon  the 
fullest  co-operation  of  the   American  Tobacco  Com- 
pany, to  the  end  that  all  branches  and  classes  of  the 
tobacco  business  should  again  be  made  profitable,  with, 
of  course,  full  consideration  ef  the  consumers'  interest 
which  is  so  essential  to  the  further  development  of  in- 
creased consumption. 


53rd  year 


THE  TOBACCO  WORLD 


June  1,  1933 


Tobacco  Types,  Uses  and  Markets 


By  CHARLES  E.  GAGE 
U.  S.  Department  of  Agriculture 


LL  TYPES  of  cigar  tobacco  are  air-cured. 
Tliey  are  classified  according  to  the  principal 
use  to  be  made  of  the  tobacco,  that  is— filler, 
binder,  and  wrapper  types— although  all  are 
used  for  other  purposes.  For  instance,  select  grades 
of  filler  types  are  used  occasionally  for  binder  pur- 
poses; tobacco  for  binder  and  wrapper  types  may  be 
used  for  all  three  purposes;  and  low-grade  tobacco 
from  all  types  finds  its  way  into  scrap  chewing.  The 
terms  "filier,"  *' binder,'^  and  "wrapper''  are  defined 

as  follows : 

Filler:  Tobacco  used  in  forming  the  core  ot  a 
cigar.    It  predominates  in  the  aroma. 

Binder:  Tobacco  used  to  bind  the  filler  and  to 
shape  it  into  the  ''bunch."  The  binder  also  acts  as 
a  protection  for  the  wrapper  during  the  manufacturing 
process.  It  is  a  fine  and  elastic  texture  and  is  rolled 
around  the  coarser  filler.  The  use  of  a  binder  makes 
possible  the  use  of  a  verv  thin  and  attractive  wrapper 
on  the  cigar.  Otherwise,  the  core  of  filler  tobacco 
would  present  irregularities  and  probably  puncture  the 
wrapper,  thus  requiring  replacement  and  causing  a 
loss. 

Wrapper :  Tobacco  used  for  covering  the '  *  bunch ' ' 
formed  by  inclosing  the  filler  in  the  binder  and  to  make 
the  finished  cigar  attractive. 

The  scrap-chewing  industry  is  a  valuable  adjunct 
to  the  ciirnr  industry,  for  it  provides  the  grower  with 
an  outlet  for  large  volumes  of  leaf  not  suited  for  cigar- 
manufacturing  purposes.    This  is  an  important  consid- 


eration, for  even  in  the  most  favorable  season  some 
tobacco,  because  of  the  position  of  its  growth  on  the 
stalk  or  because  of  damage,  will  lack  the  quality  requi- 
site for  manufacture  into  cigars;  and  in  years  of  un- 
favorable growing  conditions  and  times  of  hail  injury 
the  quantity  of  such  low-grade  tobacco  may  be  great. 
Low  as  the'  prices  for  this  so-called  stemming  tobacco 
sometimes  are,  they  save  the  growers  from  partial  or 

total  loss. 

The  prices  paid  for  stemming  tobacco  are  not  al- 
ways low.  In  years  of  scant  supplies  they  may  be  high 
enough  to  afford  active  competition  for  some  grades 
usable  in  cigars. 

There  are  physical  differences  between  the  three 
classes.  Filler  types  are  relatively  coarse  in  texture 
and  heavy  in  body.  The  important  considerations  are 
the  aroma  and  burn.  Color  is  of  importance  only  as  it 
indicates  qualities  sought  by  the  manufacturers;  so 
far  as  the  cigar  consumer  is  concerned,  the  color  of  the 
filler  is  not  considered. 

With  respect  to  the  binder,  color  is  a  factor  only 
to  the  extent  that  it  indicates  other  qualities.  But 
binder  leaf  must  be  thinner  and  of  finer  texture  than 
filler  and  more  elastic.  Its  purpose  is  to  hold  the 
bunched  filler  in  shape;  this  calls  for  a  degree  of  elas- 
ticity not  required  in  fillers.  Although  the  binder  con- 
stitutes a  very  small  percentage  of  the  total  bulk  of  the 
cigar,  its  effect  on  the  aroma  is  important.  In  select- 
ing a  binder  the  manufacturer  is  guided  by  aroma  and 

{Coniimied  on  Page  17) 


That  Famous  General  Grant  Cigar 

A  Diverting  Tale  of  Big  Business,  A  Fortune  and 
A  College,  Built  on  A  Joke 


"One  of  the  grander  stories  which  the  papers  buried"— that's  the  way 
the  following  yam  about  General  Grant's  cigar  was  described  by  tts  au- 
thor, an  unidentified  contributor  to  Walter  iVinchell's  syndicated  colunm. 
where  it  appeared  recently,  on  one  of  those  Saturdays  when  other  scrib- 
bler's do  Walter's  work. 

IKING  the  early  days  of  the  Civil  War,  Gen- 
eral Grant,  then  comparatively  obscure,  passed 
thrgugh  a  small  Mid-Western  towTi  on  his  way 
to  combat.  The  to^\^lsfolk  made  much  of  the 
General.  In  return,  he  signed  autographs  (they  had 
them  in  those  days,  too)  shook  many  hands,  and  gen- 
erally made  himself  agreeable.  To  one  fortunate  local, 
a  humble  storekeeper,  he  presented  a  cigar  in  full  view 
of  many  of  his  envious  neighbors. 

The  merchant  decided  not  to  smoke  the  cigar.  He 
put  it  in  a  glass  case,  and  placed  it  in  the  store  as.  a 
souvenir  of  Grant's  visit.  As  the  General's  fame  grew 
in  the  years  that  followed,  the  storekeeper  enhanced 
the  cigar  incident.  By  the  end  of  the  war,  to  hear  him 
tell  it,  he  and  the  General,  then  the  national  hero,  had 
been  inseparable. 

His  prestige  increased  by  leaps  and  bounds  and  his 
store  prospered.  Tliiongh  it  all,  there  was  the  cigar,  a 
concrete  symbol  of  his  intimacy  with  the  great  man. 
Pcoiile  came  to  look  at  the  rolled  up  tobacco  leaf,  and 
remained  to  buy  his  wares.  The  town  grew  too,  until 
it  became  a  thriving  metropolis.     Our  friend  became 


wealthy  and  after  Grant  died  the  brief  meeting  became 

even  more  fanciful.  i.       j  ;i 

Before  he  died,  the  once-lowly  merchant  founded 
a  college,  which  likewise  became  important  in  the  com- 
munity. His  sons  were  trustees,  and  after  they  died, 
their  sons  became  trustees.  And  so  we  come  to  the 
present  day.  The  cigar,  still  preserved  under  glass, 
occupied  an  honored  position  in  the  university  library, 
for  all  the  scholars  to  see.  One  day  the  officials  realized 
it  was  time  to  celebrate  an  anniversary  of  the  founding. 
A  program  was  laid  out,  to  be  climaxed  with  a  huge 
banquet  at  which  all  the  community  biggies  were  to  be 
present. 

And  then  some  one  had  a  brilliant  idea.  At  the 
end  of  the  dinner,  he  argued,  the  most  appropriate  ges- 
ture possible  would  be  for  the  oldest  grandson  to  smoke 
the  cigar.  The  fateful  moment  arrived,  and  the  gorged 
but  expectant  guests  waited  with  baited  breath  while 
the  weed  was  removed  from  its  case. 

Someone  lit  a  match,  the  grandson  put  the  cigar 
to  his  lips,  lit  it,  and  puffed  a  moment.  The  scene  was 
so  dramatic  that  none  dared  raise  a  murmur.  But 
whatT  General  Grant's  cigar  exploded  with  a  bang, 
all  over  the  startled  grandson's  amazed  pan.  Wherever 
the  General  was,  I'm  sure  he  thought  the  laugh  was 
worth  waiting  for. 


June  1,  1933 


THE  TOBACCO  WORLD 


53rd  year 


Musings  of  a  Cigar  Store  Indian 


By  Chief  "Young-Man-Smoke-Cigars" 


ACK  in  the  days  when  a  racket  was  generally 
understood  to  mean  a  clattering  noise  .  .  .  the 
boys   who   didn't  believe    in   hard   work  .  .  . 
used  to  make  week-end  sj^ending  money  .  .  . 
by  working  the  "lucky  money"  trick  .  .  .  one  of  them 
would  go  into  a  corner  cigar  store  .  .  .  buy  a  few 
cigars  .  .  .  hand  over  a  $2  bill  to  the  storekeeper  .  .  . 
accept  his  change  .  .  .  glance  wistfully  at  the  $2  bill 
as  it  was  being  deposited  in  the  cash  drawer  or  regis- 
ter .  .  .  exclaim  .  .  .  ''gee,   that  was   my  lucky   bill 
.  .  .  let  me  have  it  back,  will  you?"  .  .  .  and  while  the 
storekeeper  was  trying  to  untangle  the  now  twisted 
transaction  .  .  .  the    customer    would    Avalk    out  .  .  . 
with  the  $2  bill  .  .  .  and  his  cigars  .  .  .  and  the  change 
.  .  .  sounds  impossible  in  these  smart  days  .  .  .  but 
it  was  successfully  worked  along  the  White  Horse  Pike 
...  in     New    Jersey  .  .  .  last    week  .  .  .  until    one 
quick-thinking    merchant  .  .  .  grabbed    the    trickster 
who  tried  to  victimize  him  .  .  .  and  the  result  was  the 
arrest  of  three  prestidigitators  .  .  .  who  were  taking 
turns  working  the  stores  along  the  Pike  .  .  .  they  were 
sent  to  Camden  County  jad  .  .  .  in  default  of  $50U  bad 
.  .  .  after  six  slow-witted  storekeepers  had  testified 
against    them  ...  1    wonder  .  .  .  sometimes  .  .  .  if 
there  has  been  any  advance  ...  in  human  intelligence 
.  .  .  since  I  was  a  papoose. 

Ct3     Ct3     Ct3 

P:II  failure  to  disapprove  ...  use  of  lip  rouge 
.  .  .  naU  tint  .  .  .  and  other  beauty  aids  .  .  . 
did  not  help  the  standing  .  .  .  of  Miss  Joseph- 
ine Lynch  .  .  .  general  secretary  .  .  .  of  the 
Central  Branch  .  .  .  of  the  Young  Women's  Christian 
Association  ...  of  Toledo,  Ohio  .  .  .  but  when   the 
secretarial  board  learned  .  .  .  that  she  not  only  ap- 
proved cigarette  smoking  for  women  .  .  .  but  actually 
enjoyed  that  pleasant  habit  herself  .  .  .  she  was  asked 
to    resign  .  .  .  maybe    because    the    board    regarded 
cigarette  smoking  ...  as  an  adoption  of  a  custom  .  .  . 
from    the    effete   East  ...  in    which    case  .  .  .  Miss 
Lynch  should  have  switched  her  tobacco  consumption 
.  .  .  to  cigars  .  .  .  or  a  pipe  .  .  .  or  a ''penny  ike." 

CS3     Ct3     CS3 

HAT  was  a  term  .  .  .  penny  ike  .  .  .  familiar 
in  boyhood  days.  .  .  which  I  hadn't  seen  .  .  . 
ur    heard  .  .  .  for    years  .  .  .  until    recently 
when  it  was  resurrected  ...  in  one  of  the 
newspaper  columns.  .  .  F.  P.  A.'s  i'\  ^^^^^  >^\ew  York 
Herald-Tribune  ...  or  T«»m  Daly's  in  the  Philadel- 
phia E'reiaw^^  ^«//t'/i»  .  .  .  wherein  many  readers  .  .  . 
learned  for  the  first  time  .  .  .  that  one  ot  the  dissipa- 
tions of  youth  in  the  gay  Nineties  .  .  .  was  to  go  to 
Lafferty's  ...  or  Fiedler's  ...  or  Mooney  s  ...  or 
whoever  happened  to  run  the  corner  cigar  store^.  .  . 
and  ask  for  a  penny  ike  .  .  .  and  Old  Man  Lafferty 
...  or  whoever  your  cigar  store  man  was  .  .  .  would 
iug  out  ...  a  huge  slab  of  chewing  tobacco  .  .  .  slip 
it  under  the  cutter  .  .  .  which  was  always  on  his  coun- 
ter .  .  .  and  snip  off  about  an   inch  and  a  half  .  .  . 
for  which  vou  paid  him  a  cent  .  .  .  and  then  you  bit  oil 
a  cud  .  .  .'  and  went  forth  to  chew  .  .  .  like  the  man 


yon  were  growing  to  be  .  .  .  and  to  spit  in  the  gutter 
\  .  .  and  to  graciously  oblige  .  .  .  with  a  chew  off  your 
miniature  ])lug  .  .  .  the  other  less  fortunate  buddies 
.  .  .  who  had  not  the  wherewithal  ...  to  buy  their 
own  .  .  .  ho  hum  .  .  .  it's  been  a  long  time  .  .  .  since 
I  saw  a  tobacco  cutter  .  .  .  holding  a  place  of  honor 
.  .  .  on  a  cigar  store  counter. 

Ct3     Ct3     Ct] 


^^^IIF.N  M.  llcrriot  .  .  .  was  over  here  .  .  .  con- 
^\^   ferring  with  President  Roosevelt  ...  he  gave 
newspapermen  .  .  .  and    others  .  .  .  an    eye- 
ful ...  of  a  real  chain  smoker  in  action  .  .  . 
he  never  stopi)ed  smoking  .  .  .  and  seemed  to  get  equal 
enjoyment  .  .  .  from   cigars  .  .  .  and   cigarettes  .  .  . 
being  of  that  rare  genus  .  .  .  which  should  be  ...  if 
it  is  not  .  .  .  known  as  ambi-fumatory  .  .  .  a  term  de- 
scriptive of  the  class  of  men  .  .  .  who  enjoy  tobacco 
in  both  these  popular  forms  .  .  .  and  we  see  no  reason 
.  .  .  why  a  man  should  be  exclusive  ...  in  his  ritual 
of   worship  ...  of    Lady    Nicotine  .  .  .  like    Robert 
Woolsev  .  .  .  with  his  omnipresent  cigar  .  .  .  who  is 
said  .  . '.  to  smoke  500  of  them  .  .  .  during  the  shooting 
ot  one  film  .  .  .  and  Joe  Jacobs  .  .  .  manager  of  Max 
Hchineling  .  .  .  who  sends  out  of  town  .  .  .  from  the 
training  camp  .  .  .  for  a  barber  ...  to  give  him  a  $5 
shave  ...  but  keeps  his  cigar  in  his  mouth  .  .  .  and 
smokes  .  .  .  during  the  operation  .  .  .  maybe  that's 
why  the  tonsorial  artist  .  .  .  charges  the  five  bucks 
.  . '.  it  must  be  a  real  chore  to  work  .  .  .  through  that 
Miioke  screen  .  .  .  and  wield  a  razor  .  .  .  with  such 
dexterity  .  .  .  as  not  to  commit  a  William  Tell  ...  on 
.Joe's  butt. 

Ct3     CtJ     Ct] 

ITONEY  McLINN  ...  got  quite  a  flavor  of  to- 
bacco ...  in  his  staccato  double-measure  col- 
umn ...  in  the  Philadelphia  Record  .  .  .  last 
Sunday  .  .  .  what    with   his    crack    that  .  .  . 
(iazella  Wenreich  .  .  .  eighteen-year-old  gal  .  .  .  fin- 
ishes the  50,000  meters  walk  ...  and  as  she  collapses 
in    arms    of   brother  .  .  .  asks    for    a    cigarette  .  .  . 
that's  walking  more  than  the  mile  the  advertisement 
suc'-'^ested  ...  a  man  would  for  a  cigarette,  Gazeila 
'    ""  and  that  .  .  .  Jack  Dempsey  seems  more  human 
now  that  he's  an  inveterate  cigar  smoker  .  .  . 
Jack  has  found  .  .  .  that  big  time  boxing  promoter 
needs  the  soothing  influence  of  Lady   Nicotine 
'  *  *  and    that  .  .  .  Barnev    Oldfield's    cigar    supply 
'lasts  .  .  .  until  he  can  complete  his  job  .  .  .  as  starter 
of  Trenton  auto  races  .  .  .  by  the  way  .  .  .  Stoney 
.  .  did  you  ever  .  .  .  actually  see  Barney  smoke  a 
ei-arl  .  .*.  I  watched  him  race  .  .  .  in  the  \  anderbilt  s 
"    the  Briarcliff  .  .  .  the  (Jrand  Prize  .  .  .  at  Bel- 
inont      Park  .  .  .  Grosse      Pointe         .  yes  .  •  .  even 
down  at   Hughie  McAnany's  Old  Point  Breeze  .  .  . 
always  with  a  cigar  .  .  .  clenched  between  his  teeth 
.  and  always  unlighted  ...  in  his  racing  days  .  .  . 
•it  least         .  he  was  the  world's  champion  dry  smoker 
mavbe  he  was  like  ...  a  former  president  .  .  . 
ot'    one  *of    the    big    automobde    companies  .  .  .  who 
didn't  smoke  .  .  .  but  bought  boxes  of  Corona  Coronas 


exclusively  for  chewing  purposes. 


8 


53rd  year 


THE  TOBACCO  WORLD 


June  1,  1933 


Production  Adjustment  Impends 

Method  to  Be  Determined  by  the  Producers,  Manufacturers 

and  Distributors  of  Tobacco 


jlTH  iiumy  adverse  factors  affecting  the  outlook 

yjfA   ^^^'  tobacco  for  1933,  i)roducers  and  manufac- 
turers are  wonderins;-  just  how  and  ^yhen  the 
l)rovisions  of  the  new  Agricultural  Adjustment 
Act  will  be  applied  to  this  commodity.  _ 

The  Department  of  Agriculture  recognizes  that 
each  tvpe  or  group  of  tvi)es  of  tobacco  constitutes  a  dis- 
tinct commodity.  Certain  types,  such  as  the  dark  hre- 
cured  and  the  tlue-cured,  are  sold  to  a  large  extent  on 
export  markets  which  have  been  severely  affected  by 
trade  restrictions.  Otlier  types  such  as  Burley  and  the 
cigar  tobaccos  are  used  almost  entirely  tor  domestic 

consumption.  _         .       .     i-.^i     vt^-         + 

In  general  the  tobacco  situation  is  little  ditterent 
from  that  of  other  basic  commodities  to  which  relief 
mav  be  extended  under  the  provisions  of  the  Ad.iust- 
meiit  Act.  There  are  accumulated  suri)luses  in  most 
types  just  as  exist  in  cotton  and  other  basic  farm  coni- 
inodities.  Loss  of  foreign  markets  and  decreases  in 
domestic  and  world  consumption  have  increased  these 

sur]jlus  stocks.  i  ^    i 

In  the  cigar  tvpes,  huge  supplies  have  accumulated 
as  consumption  li'as  declined.  The  Department  of  Ag- 
riculture estimates  that  in  1929  the  total  supply  ot 
cigar  tvpes  was  approximately  4(H),()00,0(K)  i)0unds 
(converted  to  a  redried  basis).  This  was  three  times 
the  annual  consumption,  and  as  consumption  lias  de- 
clined, the  supplies  have  mounted  until  the  situation  at 
the  end  of  the  i)rcsent  season,  if  no  control  measures 
are  undertaken,  is  likelv  to  find  tlie  ratio  of  supply  and 
consumi)tion  twici'  that  of  1929.  Based  on  the  inten- 
tions to  i)lant  gathered  by  the  department  recently,  it 
is  estimated  tliat  the  supi)ly  at  the  end  of  the  1933 
marketing  season  will  be  ai)proxiniately  r)(K),0()(),()00 
pounds,  which,  in  view  of  declining  consumption,  raises 
the  prospect  of  a  supplv  six  times  as  large  as  annual 
consumption.  This  would  be  the  largest  supply  of 
which  there  is  anv  official  record. 

Burlev  ])rovidcs  another  striking  example  of  the 
excessive  supplv  situation.  In  1929  the  total  supply 
was  estimated  at  api)roximately  6r)0,( )()(),()()()  i)ounds  or 
two  and  one-half  times  the  total  annual  disappearance. 
The  prospective  supply  for  1933,  based  on  the  inten- 
tions of  burlev  ])roducers  relative  to  this  year's  crop, 
is  estimated  at  9r)(M)00,0(K)  ])ounds  or  aiiproxiniately 
four  times  the  annual  consumi)tion. 

Some  recent  shifts  in  consuming  habits  also  add  to 
the  tobacco  problem.  From  1929  to  1932,  cigar  con- 
sumption decreased  30  per  cent.;  cigarette  consumj)- 
tion  13  i)er  cent.;  snuff  9  per  cent.,  and  smoking  and 
chewing  tol)acco  combined  about  7  ])er  cent. 

These  trends  in  domestic  consumption  have  their 
counteri)arts  in  foreign  consumption  and  together  with 
the  increasing  substitution  of  foreign  tobaccos  for 
American  ('xi)orts  hav<'  seriously  impaired  the  Ameri- 
can export  markets.  Part  of  this  substitution  abroad 
is  regarded  as  a  temjjorary  expedient,  but  much  of  it 
is  the  direct  result  of  trade  restrict  ions,  such  as  monop- 
oly control  measures  and  ])rotective  taritTs,  designed 
to* develop  a  meater  self-sufficiency  in  tobacco  jiroduc- 

tion. 

Because  of  the  fact  that  there  are  many  types  of 
tobacco  each  of  which  has  more  or  less  distinctive  char- 


acteristics and  uses,  any  measures  that  are  applied 
under  the  Agricultural  Adjustment  Act  will  probably 
treat  each  type  or  group  of  closely  related  types  as  a 
separate  problem.  .    . 

From  a  general  standpoint,  however,  it  is  recog- 
nized bv  those  who  have  made  a  study  of  the  tobacco 
l)robleiii  that  some  form  of  voluntary  ])roduction  ad- 
justment is  necessary  for  practically  all  types  if  the 
'l»resent  accumulated  stocks  are  to  be  worked  down  and 
a  normal  balance  achieved. 

Under  the  new  Adjustment  Act,  the  Secretary  ot 
Agriculture  is  empowered,  among  other  methods  of 
pi^ocedure,  to  arrange  for  voluntary  reduction  of  to- 
bacco acreage  or  production  througli  rentals  or  direct 
benefit  payments.  The  Secretary  may  also  enter  into 
nuirketing  agreements  with  processors  and  ()thers  to 
reduce  wasteful  and  i)rice-depressing  practices  and 
therebv  bring  about  better  prices  to  the  producers. 

The  act  gives  the  Secretary  wide  powers  to  insure 
the  effectiveness  of  any  agreements  or  any  i)rocedure 
that  mav  be  devised  to  bring  a  fair  exchange  price  to 
the  producer.  What  procedure  will  be  adopted  is 
pretty  much  up  to  the  producers,  manufacturers  and 
distributors  themselves. 

Secretary  Wallace  at  a  recent  press  conference 
outlined  the  policy  of  the  department  with  reference  to 
all  commodities  when  he  stated  he  desired  to  present 
the  facts  to  the  industry  and  ** allow  them  to  determine 
the  metliods  to  be  used  in  bringing  about  as  rapidly 
and  feasibly  as  i)ossible  the  puri)oses  outlined  in  the 
bill."  In  referring  to  the  *' industry"  the  Secretary 
exidained  that  he  meant  the  producer,  the  i)rocessor, 
tiie  consumer  and  all  parties  concerned.  A  meeting  ot 
these  parties  interested  in  tobacco   is  an  immediate 

probability. 

The  objective,  of  conrse,  is  to  achieve  tair  ex- 
change prices  for  the  ])roducer's  tobacco,  and  the 
iieriod  upon  which  the  parity  price  will  be  based  is  the 
ten-vear  period— August,  1919-July,  1928.  The  base 
l)eriod  for  tobacco  differs  from  that  of  the  other  basic 
commodities  because  of  the  market  increase  in  tobacco 
consumption  and  production  iiimiediately  following  the 
war.  The  base  i)eriod  for  other  commodities  is  the  \n'C- 
war  era— August,  19()9-July,  1914. 

In  some  instances,  however,  notably  that  of  burley, 
l)rices  in  1932  were  near  the  fair-exchange  level.  This 
was  due  to  the  unusually  good  smoking  (juahty  of  the 
cro]),  the  small  ])roduction  of  types  other  than  ])iirley, 
and  increased  competition  among  buyers.  There  wiis 
also  a  17  per  cent,  reduction  in  burley  acreage  for  193L. 

The  Department  of  Agriculture,  however,  has 
warned  burlev  producers  that  the  i)roduction  of  this 
tvpe  is  likely*  to  be  greatly  in  excess  of  consiimi»tion 
during  the  coming  season.  There  is  also  a  likelihood  ot 
a  material  increase  in  burley  acreage,  stimulated  by 
favorable  Y)rices  last  year. 

Since  1929,  declining  consumption  and  increasing 
supplies  have  been  common  to  all  types  of  tobacco.  Al- 
though, as  with  burley,  the  1932  prices  for  the  cigarette 
and  manufacturing  tyj^es  showed  some  improvement, 
the  average  price  for  all  types  last  year  was  about  20 
per  cent,  below  the  adjusted  base  price  that  is  the  ob- 
jective of  the  new  act. 


June  1,  1933 


Say  Ton  Saw  It  in  The  Tobacco  World 


53rd  year 


IVS  Fun  TO  BE  Fooled 

TODAY'S  MAGIC  FEATURE:  Co/Fee... Hot  and  Delicious.,.  Out  of  Thin  Air! 


Coprriciit.  ISHiTR-  J.  BeyooMa  Tobacoo  Companr 


LMT  WIGHT  I  SAW  A  MAG\C\AN 
S€HV€    100  CUPS  Of  COfFEE 
TO  W£  AUPl£NC€  OUT  OF  A 
■HUGE  COfF€E  TOT  THAT  HE 
?TiODUC€D  FROM  WOWHCnC. 


r:^ 


I  HAD  A  CUP  Of  THE 
COffEE   MVSELf ,  SO  I 
KNOW  JT  WASN'T  A 
TT^ICK. 


you  HAVE  'BEEN 
fOOLED  AGAIN, 
ELUE 


...a.... 


_TWE  COFFCC  POT 
WAS  TELESCOPED 
INTO  THE  TOP  OF 
THE  TABLE.  T«  E 
COFFEE  WAS  IN 
A  TANK  UNDER  THE 
STAGE.  AN  AS- 
SISTANT PUMPED 
IT  UP  TMR0U6H  A 
RUBBER  TUBE  IN 
T+^E  LEO  OF  THE 
MACICIANS  STAND 


POT  IS  RAISED 
TO  TOP  OF 
TABLE   WHEN 
MAGICIAN 
LIFTS  CLOTH. 


So  THAT'S  TH£ 
TRICK  !  HAVE  A 
CIGARETTE  ? 


TUBE  \  TO  ROOM 

BELOW. 


I'M  SOTll^y,  BUT  I 
DON'T  ENJOy  THAT 
BT^AND.  THEV 
TASTE  SO 
FLAT. 


•DO  T*4€y  "REALLy  TASTE 
FLAT?   I  THOUGHT  THEV 
W£P€  SUPPOSED  TO  B£ 
MILP. 


MILD?  TT^y  A 
CAMEL  AND  youU 
GET  MILDNESS 
AND  BETTER 
TASTE  TOO 


OH,JACK_TH|S   IS 
WONDERFUL'   WflAT 

IS  IT  THOSE  Ads  SAyr„ 


'it's  w:)^^  ^^yi  TO  KNOW  7 


VES.IT^  THE 
TOBACCO  THAT 
COUNTS.  ELLIE. 


ELUE  DIDN'T 
KMOW 

THAT   SHE   WAD 
ILLUSIONS 


ABOUT 
CIGARETTES 
UNTIL    JACK 
PERSUADED 


ONE    OF    HIS 
CAMELS.    NOW 
SHE'S  A  CAMEL 
FAN. TOO. 


to  KNOW 


Camels  are  made 
from  finer,  MORE 
EXPENSIVE  tobac- 
cos than  any  other 
popular  brand  .  .  . 
You'll  appreciate 
the  mildness. ..the 
flavor... the  added 
pleasure  of  cost- 
lier tobaccos. 


V 


M*t  CHIISS 


WSX^^sendnomMtifJIPIX^*  3«-bmc  iLLusnwrED  magic 

lOOK  0OWTAININ6  23  MySnfyiN6  ClGAl»fTr£.CATO.ANl>  COIN  Tl^lCKS.  WITH- 
OUT SKILL  OR  WEVIOUS  EXPtHlCNCC  VDU  CAN  BE  TOE  UFE  Of  A»iy  MRIY 
AND  «X)L  W09C  'Wise  GUYS"  WHO  KNOW  IT  ALLIMIL  OUPCT^JLANK  At 
mom  WTO  FRONTS  fWM  5  PACKS  Of  (MK^^StOTt  OmiM  SOf/M. 


J    MCVNOLDS   TOBACCO    COMPANY.   0«»»rtm«nt  S6-A 
WINSTON-SALEM.  N.  C.-I  •nclo»«  fronta  from  & 
C«n.l  i«k.    9«.d  po.tp»Jd  nUEE   MAGIC    BOOK. 


.^«»  •# 


I  Nam*. 
I  Strut 
!  Citv... 


.StaU. 


._.^.j 


10 


53rd  year 


THE  TOBACCO  WORLD 


June  1,  1933 


APRIL  CIGAR  WITHDRAWALS  DECLINE 

HE  following  comparative  data  of  tax-paid 
products  indicated  by  monthly  sales  of  stamps 
are  obtained  from  the  statement  of  Internal 
Revenue  collections  for  the  month  of  April, 
1933,  and  are  issued  by  the  Bureau.  (Fii>iires  for 
April,  1933,  are  subject  to  revision  nntd  pulilished  m 
the  annual  report) : 


Products 
Cigars  (laroe) : 
Class  A  .  . 
Class  B  . . 
Class  C  . . 
Class  D 


April 


.No. 

.No. 
.No. 
.  Xo. 


Class  E No. 

ioiai 


2(59,773,000 

4,33:),377 

71,30:),'276 

4,4.")3,721 

85,787 


1933 

277,187,420 

2,477,513 

38,42r),990 

2,806,535 

249,115 


349,953,1(51      321,206,573 


Cigars  (small) No.        24,632,5(50        ^'^^^ 

Ci-arettes   (lar-e) No.  321,(510  196,811 

Ci-arettes   (small) No.  7,5(52,2!)0,327  7,973,021,190 

Snuff,  manufactured... lbs.  2,947,S31  3,440,392 

Tobacco,  manufactured. lbs.       24,813,725       25,40/,02o 
Note:    The  above  statement  does  not  include  lax- 
paid  products  from  Puerto  Rico  and  the  Philippine 
Islands.     This  information  is  shown  in  supplemental 

statement.  .      ^       i  i\ 

Tax-paid  products  from  Puerto  Eico  for  the  mouth 

of  April: 


Products 
Cigars  (large) : 
Class  A  . . 
Class  B  . . 
Class  C 


riO. 

,,..  .No. 
No. 


Class  D No. 

Total 


April 

1932 

(5,545,100 

1,000 

138,500 

1,000 


1933 

4,082,650 

164.700 

17,000 


6,685,600         4,264,3.50 


(n^rars  (small) No.  500,(")00  500,000 

Cigarettes  (lar-e) No.  51,000  20,000 

Cigarettes    (small)  .  .  .  .No.  252,500  65,(K)0 

Tax-paid  ])r<Hlucts  froui  the  Philipi»ine  Islands  for 

the  month  of  April: 


Products 
Cigars  (large) : 

Class  A No. 

Class  B No. 

Class  C No. 

Class  D No. 

Class  E No. 

Total 


April 

1932 

13,334,9.50 

28,950 

13,080 

60 

140 


1933 

8,442,275 

4,970 

13,476 

200 


«   •   • 


13,377,180         8,4(50,921 


Cigarettes   (larsre) No.  ....  1,000 

Cigarettes   (small) No.  104,S70  83,000 

Tobacco,  manufactured. lbs.  56  14 

Note:  Quantities  of  tax-])aid  jdodncts  shown  in 
above  statements  are  indicated  by  stain])  sales  for  the 
month. 


Comparative  Statement  of  Internal  Revenue  Collec- 
tions for  the  Month  of  April 

Sources  of  Revenue  1932  1933 

Cigars    $1,002,774.66      $812,923.16 

Cigarettes   22,689,638.28    23,921,084.01 

Smiff   530.609.66        619,270.59 

Tobacco,    chewing    and 

smoking 4,467,230.50      4,574,05(5.32 

Cigarette  papers  &  tubes         165,252.18  65,111.68 

Miscellaneous,  relating  to 

tobacco 1,497.99  241.00 


TOBACCO  MEN  SELECT  TUCK  FOR  LONDON 

CONFERENCE 

Appointment  of  G.  O.  Tuck,  Louisville,  Ky„  to- 
liacco  cx])orter,  to  represent  the  tobacco  industry  at  the 
London  Economic  Conference  this  month,  featured  a 
meeting  of  growers  in  the  Board  of  Trade  Buddmg, 
that  cifv,  last  Wednesday. 

]\Ir.  Tuck's  appointment  will  be  subject  to  ap- 
proval of  Secretarv  of  State  Cordell  Hull. 

E.  J.  O'Brien,  Jr.,  presided  at  the  meeting,  at- 
tended by  producers  from  Central  and  Western  Ken- 
luckv  and  from  Tennessee.  , 

Mr.  Tuck  is  expected  to  serve  as  tobacco  advisor 
to  the  American  delegation  at  the  conference,  and  was 
authorized  to  select  a  number  of  alterntites  among  to- 
bacco men  who  expect  to  be  in  Europe  this  summer. 

WAGNER  GETS  FIRST  BEER  LICENSE 

To  John  Wagner  cV:  Sons,  one  of  the  leading  to- 
bacco distributors  in  the  territory,  was  awarded  the 
iiist  license  to  act  as  a  distributor  of  beer  in  Plnladel- 
])hia,  last  week.  The  Wagner  firm  was  identified  with 
the  distribution  and  importation  of  beers,  wines  and 
li(|Uors  for  more  than  100  years. 

DEISEL-WEMMER-GILBERT  PROFITS 

Deisel-Wemmer-Gilbert  reports  for  the  quarter 
ended  March  31st  net  profit  of  $42,719  after  charges, 
depreciation  and  Federal  taxes,  equal  after  dividend 
rc<iuirements  on  the  7  per  cent,  preferred  stock  to  7 
cents  a  share  on  206,265  shares  of  common  stock.  This 
compares  with  $70,469,  or  19  cents  a  share  on  216,410 
common  shares  in  the  first  quarter  of  1932. 

SNUFF  POPULAR  IN  ENGLAND 

SiiufT  factories  in  England  are  working  overtime 
to  coi^e  with  the  sudden  demand  not  only  from  London 
but  also  f  ?'om  Northern  England  and  Scotland.  In  West 
End  theatres,  where  smoking  is  not  permitted,  snuff 
has  become  a  craze.  It  is  believed  that  the  increase  in 
snutTers  has  been  influenced  by  some  doctors  who  jire- 
scril)e<l  it  as  useful  in  warding  off  'flu  and  in  easing 
catarrh. 


LORILLARD  TO  CHANGE  STOCK 

P.  Lorillard  Company  has  notified  the  Stock  Ex- 
change of  its  proposal  to  change  its  stock  from  no-par 

valu«'  to  $10  ]>ar  vahie  a  share. 

McKITTERICK  HEADS  PHILIP  MORRIS 

L.  D.  McKitterick,  formerly  first  vice-president  of 
Phili])  Morris  &  Company,  has  been  elected  president 
to  succeed  Keuben  M.  P'Jlis,  news  of  whose  sudden 
death  was  i)ublish(Ml  in  the  May  15th  issue  of  this  pub- 
lication. 


APRIL  CIGAR  WITHDRAWALS,  1920  TO  1931, 


A])ril. 


(« 

(« 
«« 

«« 


1!)20 663,57i,5/9 

lOoi  548,103,503 

Y)W  501,393,544 

iqo^'       532,533,522 

iqo4         501,422,160 

iqo-/      493,775,432 

1926.. 509,132,588 

1927 475,979,589 

192S 459,021,565 

1()09        550,912,261 

1930       469,968,598 

1931  '     459,981,900 


June  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


11 


A4^' 


M 


12 


53rd  year 


THE  TOBACCO  WORLD 


June  1,  1933 


June  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


13 


TEN  MONTHS'  WITHDRAWALS  FOR  CON- 

SUMPTION 

—  Decrease 

First  W  Mas.         +  Increase 

i^i^^y^ :  Fiscal  Yr.  193S  Quantity 

^^™^8tates....     2,845,114,385     -   1^^,972,495 

Puerto   l^ico 48,324,620     -      ;i:^^^l 

PhilipDiuo  Islands        135,()04,7()()     —      10,181,2/0 


*lnlipi)] 

Total   

Class  F>— 

Uuited  States 

Puerto  Kico 

Philippine  Islands 


3,028,443,7()5     —    204,800,275 


33,049,312 
()67,050 
529,41() 


27,425,665 
149,700 
486,703 


Total 


34,245,778    —     28,062,068 


Class  C  — 

United  States 

Puerto   Kico 

Piiilipi)iue  Islands 

Total   

(lass  D— 

United  States.  ... 

Puerto  Rico 

Philippine  Islands 

Total   

Class  E— 

United  States 

Puerto  Rico 

Philipi)ine  Islands 

Total   

Total  All  (Masses: 

United  States.  .  .  . 

Puerto  Rico 

Philippine  Islands 

Grand  Total   

Little  Cisrars: 

United  States 

Puerto  Rico 

Phili])pine  Islands 

Total  


548,487,128 
924,080 
219,624 


413,259,720 

3,278,064 

164,858 


549,630,832  —  416,702,642 


41,611,237 
1,500 
2,076 


18,347,095 

17,700 

3,266 


41,614,813  —   18,368,061 


5,069,977  -   4,497,267 
_       500 
12,271 


26,823  + 


5,096,800  —   4,485,496 


3,473,332,039 

49,917,250 

135,7^^2,699 


3,659,031,988 


630,502,242 
31,092,469 
10,823,831 

672,418,542 


187,511,934    —     63,792,546 
4,104,000     -h  104,000 


191,615,934     —      63,688,546 


Citrarettes: 

United  States....  84,111,626,546 

Puerto  Rico 2,404,340 

Philippine  Islands  1,377,610 

Total   


-2,556,879,376 

3,510,360 

103,890 


.   84,115,408,496    —2,560,493,626 


Lar«:e  Cicrarettes : 

United  States. . . . 

Puerto  Rico 

Philii)pine  Islands 

Total   


2,423,595 

410,000 

11,991 


+ 


1,361,210 

340,500 

11,791 


2,845,586     —       1,689,919 


Snuff  (pounds)  : 

All  United  Stat.'>.  28,917,169 

Tobacco,  Mfd.,  (pounds) : 

United  States....        250,310,872 
Philippine  Islands  212 


Total 


250,311,084 


—  3,243,220 

—  19,618,031 

—  689 

—  19,618,720 


NEW,  WISE  BUYER  EMERGES 

T  LEAST  one  beneficial  result  has  emerged 
from  the  darkness  of  the  last  three  years.  The 
de}U'ession  has  nuule  better  shoppers  out  of  the 
American  buyiuii:  ])ublic.  A  sense  of  discrim- 
ination for  true  value,  and  with  it  a  denumd  for  real 
value, has  been  develoi)ed  in  the  averai»e  American, that 
was  lackinjj;-  too  often  in  1929. 

Sound  buying,  at  best,  has  always  been  difticult, 
and  the  ])ast  tliree  vears,  with  lower  wages  and  reduced 
incomes,  have  made  it  doubly  so.  A  flood  of  inferior 
])roducts,  designed  to  snare  the  depression-mmded  pur- 
chaser, appeared  in  American  markets  soon  after  the 
first  crash  was  felt,  making  it  more  difUcult  than  ever 
to  select  the  wheat  from  the  chafT— the  honest  value 
from  the  cheap  and  shoddy  l)argains. 

From  this  chaotic  state  is  emerging  a  ne\v  and 
wiser  buver.  With  depression-oi)ened  eyes,  he  is  de- 
manding'true  value— a  combination  of  ([uality  and  fair 
yji-iee— in  his  everyday  ])urchases.  In  reality,  this 
means  that  the  i)ubiic  is  buying  nationally  known  qual- 
ity i)roducts  the  prices  of  wliich  have  been  adjusted  to 
meet  de])ression  incomes. 

Reliable  manufacturers,  in  most  cases,  have  found 
it  possible  to  meet  the  new  ])rice  tiend  and  to  give  value 
that  is  meetimr  the  acid  test  of  the  alert  buyer.  Thus 
in  the  cigar  industrv,  ( V^rtified  (*remo  has  been  reduced 
in  ])rice'to  '*five  cents  straight— three  for  ten  cents"— 
tliis  with  no  change  whatever  in  the  size  or  Uigli  quality 
of  this  reconnized  cigar.  ,     . 

This  is  but  one  isolated  case.  AVhether  it  is  an 
automobile  or  a  cake  of  soap,  cpiality  and  lowered  price 
have  been  combined,  in  most  instances,  to  give  the 
buyer  more  for  his  dollar  than  in  many  years. 


PEREZ  FACTORY  CELEBRATES  FIFTIETH 

YEAR 

The  factorv  of  Marcelino  Perez  &  Company, 
Tampa,  Fla.,  manufacturers  of  tine  ch^ar  Havana 
cigars,  celebrated  its  fiftieth  anniversary  on  May  1st. 

The  business  was  founded  by  Marcelino  iVrez  in 
Cuba,  but  later  was  moved  to  the  Tnited  States  and 
was  located  in  New  York  City.  Later  tlie  l>usines8 
was  moved  to  Tampa  but  returned  to  New  York  again 
the  following  vear.  In  191S  the  Inisiness  was  again 
moved  to  Tampa,  and  is  one  of  the  substantial  busi- 
ness houses  of  that  city  today.  Mr.  IVrez  i)assed  away 
in  1920  and  the  business  has  since  been  ojuMated  by 
his  sons,  Mannie,  .Joe  and  Bob,  who  are  wc«ll  known 
and  well  liked  throughout  tin-  trad*'.  A  younger 
brother,  W.  R.,  is  now  working  his  way  up  through 
the  factorv  jukI  learning  the  busim'ss. 

The  high  cpiality  brands  of  Marcelino  Perez  & 
(Vmi])any  are  found  in  practically  every  shoj)  in  the 
countrv  where  fine  cigars  arc  sold. 


INQUIRY  INTO  A.  T.  CO.  INCOMES 

An  inquirv  regarding  the  e«piitableness  of  the 
incomes  of  the'oflicers  of  the  American  Tobacco  Coni- 
panv  has  been  ordered  by  the  Sui)reme  Court.  This 
action  follows  decision  in  a  similar  case  against  Rich- 
ard Reid  Rogers,  of  New  York,  a  stockholder  in  the 
comi)any,  who  sought  to  show  that  the  officials  were 
gettiiur  too  much  and  the  stockholders  too  little. 

Vwdvv  a  comi)any  by-law  adopted  in  1912,  whose 
legalitv  was  upheld  by  the  (Nmrt,  (Jeorge  W.  Hill,  pres- 
i(ient,  "receives  2V^  per  cent,  of  profits  after  all  divi- 
dends and  expenses  are  paid.  The  vice-presidents  get 
IV2  per  cent. 


St0fH 


jtlic^ 


•    • 


AND 
HERE'S 

THE 
REASON 


DEALERS  find  that  TARGET  Ciga- 
rette Tobacco  makes  lasting 
friends;  once  customers  try  rolling  their 
own  with  this  high  quality,  blended 
cigarette  tobacco  they  stick  to  it.  Four 
fine  cigarettes  for  a  cent  (forty  from 
each  dime)  is  sumpin'  these  days!  Keep 
TARGET  on  your  counter.  The  big 
new  package — VA  oz.  at  the  same  old 
10<^— sells  itself.  Check  up  your  stock 
— your  jobber  will  supply  you. 

BROWN  &  WILLIAMSON  TOBACCO  CORP. 
LOUISVILLE.  KENTUCKY 


Brown  &  Williamson  products  have  been  designed  to  bring  you  the  most  profit  m  all  Imes 

and  prices.  New  products  are   added    to   fit   the   times.  Are  you  getting   y^^'^^^'^ 

of  profit  from  these  live,  selling  items:  Sir  Walter  Raleigh  Smoking  Tobacco.  Raleigh 

Cigarettes.  Golden  Grain.  Wings  Cigarettes  and  Bugler  Tobacco? 


iShowngTobacco 

ptPCAMoCKW^RETTlS 


14 


53rd  year 


THE  TOBACCO  WORLD 


June  1,  1933 


June  1,  1933 


THE  TOBACCO  WORLD 


53rd  year 


15 


News  From  Congress 


_        -AND 

Federal 


Departments 


iCEXSlXCf  of  all  tobacco  nianufacturors  and 
distributors  engaged  in  interstate  conmierce, 
in  order  that  the  Government  may  readily  en- 
force adherence  to  codes  of  fair  competition 
which  are  to  be  adoi)ted  by  the  various  trades,  is  re- 
quired under  the  provisions  of  the  lndii> trial  Recovery 
bill  passed  by  the  House  of  Representatives  May  2bth 
and  now  before  tlie  Senate. 

Declaring  the  existence  of  "a  national  emergency 
productive  of  widespread  unemployment  and  disorgan- 
ization of  industry,  which  burdens  interstate  com- 
merce, atfects  the  public  welfare  and  undermines  the 
standards  of  living  of  the  American  peoi)le,"  the  meas- 
ure defines  the  policy  of  Congress  to  be  "to  remove 
obstructions  to  the  free  flow  of  interstate  conmierce 
w^hich  tend  to  diminish  the  amount  thereof;  and  to  pro- 
mote the  organization  of  industry  for  the  purjmse  of 
co-operative  action  among  trade  groups,  to  induce  and 
maintain  united  action  of  labor  and  management  under 
adequate  governmental  sanctions  and  supervision,  to 
eliminate  unfair  competitive  practices,  to  reduce  and 
relieve  unemployment,  to  improve  stan(Jards  of  lubor, 
and  otherwise  to  rehabilitate  industry.' 

To  this  end,  the  industries  of  the  country  are  to 
develop  codes  of  fair  competition  which,  upon  approval 
by  the  President,  are  to  constitute  the  legal  require- 
ments, with  lines  ranging  up  to  $5UU  as  penalties  for 

violations. 

Following  adoption  of  a  code,  or  its  enforced  appli- 
cation upon  an  industry  which  fails  to  act  voluntarily, 
all  members  of  the  industry  affected  will  be  required  to 
secure  Federal  licenses,  failure  to  do  so  l»eing  punish- 
able by  a  fine  not  exceeding  $jUU  or  imjjrisonment  for 
not  jnore  than  six  months,  or  both. 

Incorporated  in  the  measure  is  the  i»roposed  i)ublic 
works  program  of  the  Administration,  to  ))e  linaiiced  by 
a  $3,3UU,0UU,U0U  bond  issue,  for  the  servicing  (»f  wliich 
new  taxes  to  laise  a  revenue  of  $220,UUU,UUU  a  year  will 
be  necessary.    Leaving  to  Congress  the  decision  as  to 
the  form  these  taxes  should  take,  President  Roosevelt, 
in  a  message  asking  for  the  legishition,  suggested  that 
provision  be  made  for  their  reduction  or  elimination 
as  fast  as  increasing  revenues  from  improving  business 
became  available  to  replace  them  or  when  the  Eight- 
eenth Amendment  is  repealed  and  the  jjre-jjrohibition 
liquor  taxes,  from  which  a  large  revenue  i:-  aiiticii)ated, 
again  become  effective. 

Rejecting  a  recommendation  that  the  bond  issue  be 
serviced  by  a  general  manufacturers'  sales  tax,  the 
House  adopted  a  piogram  consisting  of  increases  in  the 
normal  income  tax  rates  from  4  1o  (J  per  cent,  on  net  in- 
come up  to  $4(MM»  and  8  to  10  per  cent,  on  income  in 
excess  of  that  amount,  the  subjection  of  corporation 
dividends  to  normal  income  taxes  and  an  increase  in 
the  Federal  gasoline  tax  to  1%  cents  per  gallon.    This 


From  oup  Washington  Bureau  622Al6Ee  Buildmg 


will  raise  now  revenue  estimated  at  $221,000,000  a  year. 
It  was  also  determined  to  retain  for  an  additional  year 
the  various  excise  taxes  of  the  1932  revenue  law,  which 
were  to  expire  on  July  1,  1934. 

Incorjjorated  in  the  measure  by  vote  of  the  House 
were  provisions  to  tighten  up  loopholes  in  the  present 
income  tax  laws  revealed  by  the  probe  into  the  affairs 
of  J.  P.  Morgan  and  Conqotlny.  These  included  a  limi- 
tation on  the  deduction  of  cai)ital  losses  to  a  single  year, 
in  lieu  of  the  two-year  limit  heretofore  prevailing. 

The  vote  of  the  House  on  the  sales  tax  developed 
that  this  form  of  levy  is  losing,  rather  than  gaining 
strength.  Etforts  to  sul)stitute  the  sales  tax  for  the 
income  and  gasoline  tax  increases  were  defeated  by  a 
vote  of  137  to  265,  proponents  of  the  tax  receiving 
twenty-three  fewer  votes  than  they  did  a  year  ago  when 
the  same  proposal  was  made  during  consideration  of 
the  1932  revenue  act. 

CS3     Cj3     Ct) 

Possible  abandonment  of  the  administration's 
]>1an  for  reciprocal  tariff  agreements  with  other  na- 
tions is  foreshadowed  by  the  need  for  i)rotection  of  the 
domestic  market  from*  low-wage  inqmrts  when  the 
country  is  placed  under  the  industrial-recovery  legis- 
lation. 

U  the  measure  ojjerates  as  intended,  to  raise  com- 
nioditv  ])rices,  increase  wages  and  shorten  hours  of 
l;il»or,*  i1  is  ])ointed  out,  it  will  increase  unit  costs  of 
pi-odnction  and  enlarge  the  advantage  of  our  foreign 
competitors,  and  unless  steps  are  taken  to  restrict  im- 
ports they  arc  likely  to  be  increased  at  the  expense  of 
oui'  d(>mestic  safety. 

Ct3     Ctj     Ct) 

FiXpenses  of  administering  receiverships  will  be 
nialcriallv  reduced  mider  a  sweeping  order  issued  by 
the  Fnited  States  Su])reme  ('ourt  last  month,  prohib- 
iting tlie  ap])nintment  of  ancillary  receivers  in  bank- 
iu]>tcv  ])roceedings  except  upon  the  petition  or  with 
i1h'  co!isent  <»f  the  primary  receiver,  or  \yith  leave  of 
the  court  of  original  jurisdiction  and  requiring  that  all 
petitions  for  such  ai)pointments  shall  definitely  show 

their  necessity. 

The  order  was  issued  in  response  to  a  petition  filed 
bv  a  ;rioup  of  New  York  attorneys,  who  advocated 
steps  to  stop  a  practice  of  **a  certain  type  of  collection 
jiuencies  and  others  purporting  to  act  for  creditors** 
in  securing  unnecessary  appointments  of  ancillary  re- 
ceivers innnediately  upon  the  filing  of  a  petition  in 
bankruptcy. 


NEW  BAYUK  DISTRIBUTOR 

ILLIAM  B.  CALLAHAN,  proprietor  of  the 
Atlantic  Tobacco  Company,  Wildwood,  N.  J., 
lias  displaved  unusual  enthusiasm,  energy  and 
initiative  in  embarking  on  his  business  career 
as  a  distributor  of  Ba\nik  Cigars  in  Cape  May  County. 
He  recently  acquired  the  business  of  F.  W.  Layton  at 
the  ])oi)ular  shore  resort.  . 

On  his  first  full  day  at  headquarters  after  his  con- 
valescence, A.  Jos.  Newman,  vice-president  and  gen- 
eral sales  manager,  was  greeted  by  V.  G.  Shelter,  num- 
ix^rer  of  the  Indianapolis  branch;  Abe  BrowTi,  Newark, 
N  J.,  branch  manager;  John  P.  Sweeney,  Boston 
branch  manager  j  and  Fred  B.  Mueller,  Indiana  tern 

torial  manager.  . 

They  went  over  the  various  matters  connect ea 
with  their  respective  territories,  and  planned  for  even 
greater  effort  in  promoting  Bayuk  brands. 


PROMOTING  THE  MEDALIST 

G.  R.  Silverberg,  factory  representative  for  the 
Medalist  factory,  E.  A.  Kline  &  Company,  New  York 
Citv,  is  in  town  this  week  doing  promotional  work 
among  the  retailers  through  the  Philadelphia  distribu- 
tor of  the  brand,  Yahn  &  McDonnell  Cigars,  617  Chest- 
nut Street.  The  Medalist  enjoys  a  good  following  m 
this  territory. 

ERNEST  JAMBOR  OPENS 

Ernest  Jambor  has  just  opened  a  fine  stand  at 
1208  Walnut  Street,  where  he  has  embarked  in  the 
wholesale  and  retail  field  specializing  in  beverages,  and 
also  carrving  a  full  line  of  imported  and  domestic 
cigars  distributed  by  the  Wagner  firm  At  the  present 
time  Mr.  Jambor  is  featuring  a  wonderful  display  ot 
Don  Sebastian,  (Jarcia  y  Vega,  Wagner  and  MonticeUo 
cigars. 

WAGNER  ADDS  TO  LINE 

John  Wagner  &  Sons,  local  distributors  of  fine 
cigars,  announce  that  they  have  added  to  their  line  ot 
five-cent  brands,  the  Jose  Valdes  Cia  This  is  a  high 
qualitv  long  filler  cigar  in  the  Invincible  Triangulares 
shape;  and  manufactured  by  the  F.  W.  Sommerfeld 
Cigar  Companv,  in  a  new  and  separate  factory  from 
their  Miami  factory,  which  has  just  been  acquired  The 
brand  is  meeting  with  a  fine  reception  wherever  it  has 
been  placed. 


Trade  Notes 


Walton  Saunders,  of  the  Cortez  factory,  was  a  vis- 
itor in  Philadelphia  last  week. 

Garcia  y  Vega,  Don  Sebastian  and  MonticeUo,  dis- 
tributed bv  John  Wagner  &  Sons,  are  enjoying  a  steady 
and  gratifying  demand  throughout  this  territory. 

The  Rovalist  factory,  Grabosky  Brothers,  Incor- 
porated,  reports  a  noticeable  increase  in  demand  for 
this  high-grade  cigar  during  the  past  month. 

The  new  Wagner  Flares,  retailing  at  ten  cents, 
and  recently  added  to  the  Wagner  line  of  fine  cigars,  is 
meeting  with  a  splendid  call. 

F  W.  Sommerfeld,  of  the  F.  W.  Sommerfeld  Cigar 
Companv,  Miami,  was  a  visitor  in  Philadelphia  last 
week  and  spent  some  time  with  the  local  distributor  ot 
his  brands,  John  Wagner  &  Sons. 

Abe  Caro,  representing  A.  Santaella  &  Company, 
Tampa  manufacturers  of  the  Optimo  brand,  was  a  vis- 
itor at  Yahn  &  McDonnell  last  week.  The  Optimo  con- 
tinues to  be  a  **best  seller"  here  under  the  able  dis- 
tribution of  the  Yahn  &  McDonnell  firm. 

Yahn  &  McDonnell  report  a  splendid  demand  for 
the  eight-ounce  and  sixteen-ounce  tin  packings  ot 
Briffffs  smoking  tobacco,  manufactured  by  the  P.  Lor- 
illard  Company,  as  well  as  for  the  sixteen-ounce 
wooden  kegs. 


The  many  friends  of  Ted  Grabosky,  of  Grabosky 
Brothers,  Incorporated,  manufacturers  of  the  Royalist 
cigar,  were  shocked  to  learn  of  his  in3nry  as  the  result 
of  an  automobile  accident  last  week.  Ted  is  confined 
to  the  hospital,  but  is  not  considered  seriously  moured, 
and  at  last  reports  was  reeo\  ermg  nicely. 

The  Habanello  Kings,  George  Zifferblatt  &  Com- 
pany, is  experiencing  a  nice  increase  in  placements  and 
sales  since  the  recent  reduction  in  price  to  ten  cents. 
The  brand  was  formerly  a  fifteen-cent  seller,  bales- 
men  throughout  the  country  report  an  enthusiastic  re- 
ception of  this  brand  since  the  reduction. 


16 


53rd  year 


THE  TOBACCO  WORLD 


June  1,  1933 


June  1,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


17 


MURIEL 


NEW   SIZE 


5^ 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  5<.    . 


Mfd.  by 
r.   LORILLARU  CO.,  IMC 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION      .<-^9Wn 
OF  UNITED  STATES  ^^lif^ 

JESSE  A    BLOCK.   Wheeling.   W    V..    ...j. VVw-IiS^I 

CHARLES  J.   EISENLOHR.  PhiUdelph.*.   Pa vf.!  K!!  JlS 

JULIUS  LICHTENSTEIN.  New  York.  N.  Y ^..; '^Y'^^V!^*'?*"; 

WILLIAM  BEST.  New  York.  N.  Y Chairman  E«cutnre  Committet 

MAJ    GEORGE  W.  HILL.  New  York.  N.  Y X-"' ?!!}!« 

GEORGE  H.  HUMMELL.  New  York.  N.  Y v!«  frS  d" 

H.  H.  SHELTON.  Washington.  DC V  ice  KeJwen 

WILLIAM  T   REED.   Richmond,  Va     V  H  PrelideSt 

HARVEY  L  HIRST.  Philadelphia.  Pm "?!!!.„,« 

ACA   T  iTUT  FIM    N^w  York    N    Y      Tre»turer 

CHARLES  DUSHKIND.  New  York.  N   Y Coun.el  and  M.na.in,  Director 

Headquarters,  341  Madison  Ave..  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio vi;.  P^Jld^nl 

CHAS.  B.  WITTROCK.  Cincinnati.  Ohio  ^      t!!!™! 

GEO.  S.  ENGEL.  CoTington,  Ky.   .....; AI!r?a7I 

WM.  S.  GOLDENBURG.  Cincinnati.  Ohio  aeereiary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H.  DUYS.  New  York  City   wi;:;vi;:  R!!JdJn5 

illLTOK  RANCK.  Lancaster.  Pa .F.rtt  V  "Jrea  Went 

D.  EMIL  KLEIN.  New  York  City   ^"^iJj"  Tr!!^eJ 

LEE  SAMUELS.  New  York  City   SecreUry-Treaturer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

TACK  A    MARTIN.  Newark.  N.  J A.  ••■,;•  •■'Sr*"-^*"! 

Albert  freeman.  New  York    N.  Y ^Frrat  V.c*-Pre-ldent 

IRVFN  M     MOSS.  Trenton.  N.   J Second  Vice-Pre»i«l«m 

ABE  BROWN.  180  Grumman  Are..  Newark.  N.  J Secretary-Trea.urer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA    LEMLEIN    vi;;*RSidJIlI 

SAMUEL  WASSERMAN  Vice-Preaident 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 

DISTRIBUTORS 

C.  A.  JUST,  St.  I»u58.  Mo v"-  R!!!3!^l 

E.  ASBURY  DAVIS.   Baltimore.  Md X'"'E    !m!^! 

E.  W.  HARRIS.   Indianapolis.   Ind X-""?"!±n 

JONATHAN  VIPOND.   Scranton.  Pa ^       t!!!.™ 

GEO.   B.  SCRAMBLING.  Cleveland,  Ohio TttMWtr 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jeraey  City,  N.  J Secretary 


SUMATRA  PRODUCTION  MAY  BE  CUT 

Preliminary  official  ligures  show  that  exports  of 
leaf  tobacco  durini!:  the  entire  calendar  year  1932  from 
the  Sumatra  East  Coast  amounted  to  32,630,285  pounds 
as  compared  with  38,227,76-4  pounds  during  the  entire 
calendar  year  1931.     An  October  1932  market  report 
from  Amsterdam  shows  that  the  United  States  pur- 
chased 20,037  bales  or  11  per  cent,  of  the  total  1931 
crop  of  182,472  bales  marketed  through  the  Nether- 
lands.    In  the  case  of  the  1930  crop  marketed  in  1931 
the  United  States  took  only  8  per  cent.    Final  results 
.show  that  the  average  price  for  the  1931  crop  Avas  123 
Dutch  cents  per  half  kilogram  as  compared  with  109 
cents  for  the  1930  crop,  13oVi.  cents  for  the  1929  crop, 
192  for  1928  and  231  for  1927.     The  tobacco  planta- 
t  ions  wish  to  reduce  the  cost  price  and  also  at  the  same 
time  thev  plan  less  production.    According  to  an  Au- 
gust 1932  statement  of  the  Medan  (Miamber  of  Com- 
merce, the  1932-33  crop  may  be  cmly  ir)0,000  ]>ales  and 
the  1933-34  crop,  only  12r)/)00  bales.     (American  C^on- 
sul  L.  II.  Gourley.) 

As  a  reward  for  faithful  and  efficient  service, 
Samuel  T.  Banham,  who  was  for  thirty-five  years 
senior  i)artner  of  the  wholesale  tobacco  firm  of  S.  T, 
l>anham  &  Brother,  Manayunk,  beciueathed  H^2r)()0  to 
his  secretary.  Miss  Laura  Jones.  The  residue  of  the 
estate,  estiinated  for  probate  ])urposes  at  $ir),000,  is 
divided  between  a  sister,  .Miss  Bertha  Banham,  and  a 
brotlier,  Albert  L.  Banham,  of  Korristown,  Pa. 


The  As  You  Like  It  brand,  controlled  liy  Yahn  & 
^fcDonnell,  is  enjoying  an  excellent  demand  in  this  ter- 
ritorv.  This  brand  is  being  marketed  tlirough  Yahn  & 
:\[cl)()nneirs  recently  introduced  "New  Deal"  plan, 
which  is  proving  a  boon  to  the  retailer  in  guaranteeing 
him  against  cut-throat  comi)etition. 

John  ^Vagner  &  Sons,  Dock  Street,  distributors  of 
s*uch  imported  brands  as  Komeo  and  Julieta,  II.  Tp- 
niann.  El  Blason,  Punch,  Larranaga,  Belinda  and  Par- 
tagas,  rejmrt  a  nice  increase  in  business  on  these  im- 
ported brands  during  the  past  month.  The  Wagner 
house  specializes  in  the  importation  of  special  sizes  and 
packings  to  fulfill  any  specifications. 


Ben  Lumley,  representing  the  F.  AV.  Sommerfeld 
Cigar  Company  on  their  Dulce  and  Verdi  brands,  and 
the  Garcia  y  Vega  factory  on  their  (Jarcia  y  Vega 
brand,  and  working  through  John  Wagner  vV:  Sons,  dis- 
tributors  of  those  brands,  has  just  returned  from  a  trip 
through  northeastern  Pennsylvania,  and  reports  a 
highly  successful  trip. 


Yahn  &  McDonnell  Cigars,  617  Chestnut  Street, 
distributors  of  fine  cigars,  tobacco  ])roducts  and  smok- 
ers' accessories,  report  a  tremendous  <lemand  for  their 
new  Marcello  five-cent  cigar,  whieh  was  recently  placed 
with  the  retailers  in  this  territory  through  their  *'New 
Deal"  plan.  The  deman<l  has  far  exceeded  tlieir  most 
optimistic  j)redictions. 


James  Heaney,  representing  the  American  Cigar 
Companv,  was  in  town  last  week  doing  promotional 
work  on  their  brands  tlirough  Yahn  &  McDonnell 
Cigars,  local  distributors.  Business  on  the  new  Corona 
brand  continues  to  show  a  substantial  increase  from 
month  to  month,  with  a  highly  promising  outlook  for 
future  business 


Y«* 


ODEL 

Better  tobacco 
and/>/e/7//of  it 


PIPE -READY 


COMMON  SENSE 


TOBACCO  TYPES,  USES 
AND  MARKETS 

(C out i nurd  from  Page  6) 


the  i)hvsical  qualities  needed.  Good  burn,  meaning 
complete  and  even  combustion,  is  generally  required  of 
binder  tobacco.  Poor-burning  binders  will  aft'ect  the 
burn  of  the  wrap|)er,  and  in  charring  will  impair  the 
even  burn  desired  in  a  cigar.  Likewise,  good  burning 
]>inders  will  hel})  the  burn  of  a  poor-burning  wrapper. 
Poor  or  uneven  burn  of  a  cigar  makes  it  disagreeable 
to  the  suH^ker  as  well  as  unsightly.  Binder  tobacco, 
therefore,  commands  a  higher  price  than  filler. 

The  peak  of  «iuality  of  cigar  tobacco  is  reached  m 
wrapper  tvpes.  Not  oiily  is  tiie  cjuestion  of  aroma  and 
burn  as  im])ortant  as  iii  the  case  of  filler  and  binder 
types,  and  the  re<iuirements  as  to  fineness  of  texture, 
freedom  from  injurv  and  blemish  greater  than  in  the 
case  of  binders,  Imt'there  is  the  added  factor  of  color. 
In  liUer  and  binders  color  is  important  only  as  an  index 
of  (pialitv,  but  in  wrappers  color  is  important  as  such, 
because  the  majority  of  cigar  smokers  are  guided  in 
their  selection  of  eigiirs  by  the  color  of  the  wrapper. 

This  brings  about  an  anomalous  situation.  It 
seems  to  be  an  accepted  fact  among  smokers  thfit  a 
dark  wrapper  indicates  a  strong  cigar  and  a  light 
wrai)per  a  mild  (me.  Demand  is  greatest  tor  mild 
ei«'-ars,  or  cii^^ars  that  have  the  appearance  of  being  mild 
on  aceount  of  being  light  in  color.  This  is  a  mistaken 
assumption,  for  color  indicates  maturity  of  the  leat.  A 
mature  wrai)per,  even  though  dark,  as  a  rule  will  pro- 
duce a  milder,  sweeter,  more  fragrant  smoke  than  an 
immature  wrai>per.  The  latter  may  have  a  more  at- 
tractive coh)r,  but  the  immaturity  by  which  the  light- 
ness of  color  may  have  been  obtained  often  has  a  dele- 
terious elTect  on  the  smoke. 

The  requirements  for  producing  good  wrapi)er  to- 
baccx)  are  so  manifold  as  to  make  the  requirements  as 
to  soil,  climatic  conditions,  and  cultural  practices  the 
most  exactimr  to  be  found  in  the  tobacco-producing  in- 
dustry, and  the  prices  i)aid  are  therefore  higher  than 
for  any  other  class  of  American-grown  tobacco. 

A  description  of  the  fermentation  or  sweating 
process  in  cigar  tobacco  is  given  in  Farmers'  Bulletin 
loHO,  Cigar-tobacco  Production  in  Pennsylvania. 

The  cigar-tobacco  districts  of  major  importance 
are  located'in  New  England,  Pennsylvania,  Ohio,  and 
Wisconsin.  Other  districts  are  located  in  Georgia,  Flor- 
ida, New  York,  and  Minnesota.  In  some  districts  dif- 
ferent types  and  classes  of  tobacco  are  found  growing 
side  by  side.  For  this  reason  it  is  more  convenient  to 
discuss  the  subject  on  a  regional  basis  rather  than  by 
tvpes  and  classes  as  has  been  done  with  other  types. 


Tobacco  Merchants'  Association 


Registration  Bureau, 


341  Madison  Ave. 
NEW  YORK  CITY 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration,         (see  Note  A), 

Search,  (see  Note  B), 

Transfer, 

Duplicate  Certificate, 


$5.00 
1.00 
2.00 
2.00 


Note  A— An  allowance  of  $2  will  be  made  to  member*  of  the  Tobacco  Mer- 
chants'  Aitociation  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31).  an  additional  charge  of  Jwo  DoUari 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  title*  necessarily  reported. 


REGISTRATION 

HETZEL'S  IGLOO:— 46,195.    For  all  tobacco  products.    March  27, 
1933.    lletztr>,  San  Franciso,  Calif. 


RE-REGISTRATION 

THRIFT:— 46,196.  For  cigars,  cigarettes  and  tobacco.  Registered 
April  21,  1933,  by  Consolidated  Litho.  Corp.,  Brooklyn,  N.  Y. 
(Originally  registered  by  American  Litho.  Co.) 

TRANSFERS 

THREE  CHEERS:— 996  (Legal  Protective  Association).  For  cl- 
ears Registered  December  28,  1882,  by  Lichtenstem  Bros.  &  Co., 
New  York,  N.  Y.  Transferred  by  General  Cigar  Co.,  Inc.,  siicces- 
sors  to  original  registrants,  to  George  Schlegel,  Inc.,  New  York, 
N.  v..  May  6,  1933. 

CERTIFIED  HAVANA  CIGAR :— 24,901  (Tobacco  World)  For 
ciirars.  cigarettes,  cheroots,  stogies,  chewmg  and  smoking  tobacco. 
KcKistercd  September  9,  1912.  by  Kaufman,  Pasbach  &  Voice,  New 
York  N.  Y.  Transferred  to  Grand  Rapids  Cigar  Box  Co.,  and  re- 
transferred  to  The  American  Tobacco  Co.,  Inc.,  New  York,  N.  Y., 
Mav  13.  1933.  . 

EL  ARDSLEY:— 22,959.  For  cigars,  cigarettes  and  tobacco.  Regis- 
tered July  14.  1900,  by  (ieo.  Schlegel,  New  York  NY.  Transferred 
to  Jacob  Koppel,  New  York.  N.  Y..  September  9,  1930. 

CERTIFIED:— 24,889  (U.  S.  Tobacco  Journal).    For  cigars.    Regis- 
tered November  25.  1901,  by  Imperial  Cigar  Factory,  Providence 
R   I     Transferred  to  American  Bo.k  Supply  Co.,  Detroit.  Mich^and 
re-transferred  to  The   American  Tobacco   Company,   New   York, 
V   Y    May  7   1933. 

ENVOYS:— 115,756  (U.  S.  Patent  Office).  For  cigars.  Registered 
March  6.  1917.  by  W.  K.  Gresh  &  Sons  Norristown  Pa  Trans- 
ferred to  Consolidated  Litho.  Corp.,  Brooklyn,  N.  Y.,  April  18,  1933. 


"What  a  welcome  visitor  The  Tob.\cco  World 
must  be  to  wholesalers  aiul  retailers! 
"If  they  are  only  half  as  interested  in  read- 
ini^  it  as  we  ourselves  are,  we're  glad  our  ad  is 


in  it  regularly  "- 


says  an  advertiser. 


18 


53rd  year 


Say  You  Saw  It  in  The  Tobacco  World 


June  1,  1933 


Establithed    1886 


€t 


BEST  OF  THE  BEST 


99 


M,-f,c»ur.d  b.  p^  SANTAELLA  &  CO 


Office,  1181  Broadway.  New  York  City 

FACTORIES:  Tampa  and  Keg  West,  Florida 


OUR  HIGH-GEADE  NON-EVAPORATINO 

CIGAR  FJ^AVORS^  ^^^^^^  ^^^  ^^^^^^  ^^  ^^^^.^^.^ 

and  impart  a  most  palatable  flavor 

FUVORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Wri««  for  Liat  of  Flavors  for  Special  Brands 

E«T  J;ilOMlmE..  BOX  FLAVOM.  PASTE  SWEETENEM 

FRIES  Sl  BRO..  92  Reade  Street,  Ne^  York    | 


pgUWUMAlJtil^ii^litUlliyJiiU^^^ 


•>';:v»y;'A»y^:\»/:'j' 


Classified  Column 

The  rate  for  thi«  column  is  three  centt  (3c.)  s  word,  wWi 
a  minimum  charge  of  seventy-five  cents  (75c.)  psyabls 
strictly  in  advance. 


i"BYa\iriri>Va/i>v.rrar.rrB\.yii\na 


POSITION  WANTED 


CIGAR    FACTORY    SUPERINTENDENT.    MORE  THAN   20 
Years'    Experience   With    One   of   the   Largest   Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE— No  parking  restrictions:  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.    Metals  Coating 
Company  of  America,  495  North  Third  Street.  Philadelphia. 


HAVANA  CIGARS 


OLD    MANUFACTURING    FIRM    OF    HAVANA    QUALITY 
CIGARS  will  serve  orders  in  any  quantity  to  discountmg  dealers, 
at  profitable  prices.    Satisfaction  guaranteed.    Address  for  particulars 
"Fair  Dealing",  Box  1168,  Tampa,  Fla. 


SALES  PROMOTION 


WE'LL  WRITE  YOUR  SALES  LETTERS  FOR  YOU— Put  on 
an  effective  direct  mail  campaign  that  will  create  sales— i)reparc 
your  advertising  copy— furnish  jingles,  slogans,  cartoons  and  other 
artwork,  etc.,  etc.  We  operate  a  clearing  house  of  complete  creative 
service.  Writers  and  Artists  Bureau,  236  Chestnut  Street,  Philadel- 
phia, Pa. 


Tobacco  productioii  in  New  England  centers 
mainly  in  the  (Jonnecticut  Valley,  with  a  smaller  area 
in  the  llousatonic  Valley  to  the  west.  Of  the  total  New 
England  production  roughly  one-fourth  is  in  Massa- 
chusetts and  three-fourths  in  Connecticut.  Vermont 
and  sometimes  New  Hampshire  produce  insignificant 

quantities. 

The  production  of  New  England,  or  the  Connecti- 
cut Valley  as  the  district  is  commonly  known,  is  of  three 
types :  Broadleaf,  U.  S.  type  51;  Havana  Seed,  type  52; 
and  shade-grown,  type  61.  A  fourth  type.  Round  Tip, 
obtained  by  crossing  Broadleaf  and  Sumatra,  was 
grown  on  a  small  scale  during  the  years  1920  to  1924, 

inclusive 

Broadleaf  and  Havana  Seed  are  primarily  cigar- 
binder  types.  The  choicest  grades  of  both,  however, 
find  a  limited  use  as  cigar  wrappers,  whereas  the  low 
grades  and  injured  leaves  are  used  as  cigar  filler  and 
in  the  manufacture  of  scrap  chewing. 

In  harvesting  Broadleaf  and  Havana  Seed  the  en- 
tire stalks  are  cut,  allowed  to  wilt  in  the  field,  and  then 
hung  in  the  curing  barn.  In  some  years  relatively  sniall 
quantities  of  Havana  Seed  are  primed  instead  of  being 
stalk  cut,  resulting  in  a  higher  proportion  of  wrapper 
grades.  Such  tobacco  is  commonly  referred  to  as 
pruned  Havana  Seed.  , 

For  a  number  of  years  a  small  portion  ot  the  Ha- 
vana Seed  crop  has  been  raised  for  wrapper  jiurposes. 
It  was  known  to  the  trade  as  Primed  Havana  Seed  and 
was  at  one  time  recognized  officially  as  a  wrapi)er  type. 
Strictly  speaking,  it  is  not  a  separate  type  of  tobacco 
but  is  the  result  of  special  care  in  the  handling  of  type 
52.  Ordinarily  Havana  Seed  is  stalk  cut.  By  closer 
planting  and  special  care  in  cultivation  and  curing  and 
by  priming  instead  of  stalk-cutting  a  finer  quality  of 
tobacco  is  obtained.  Because  of  the  additional  cost  of 
production  the  quantity  grown  is  small  and  is  no  longer 
reported  upon  separately. 

The  weather  during  the  latter  part  of  August  is 
important  to  the  growth.    Early  hailstorms  frequently 
riddle  a  crop  and  destroy  its  binder  qualities.     Like- 
wise, a  frost  at  this  time  is  injurious  to  tobacco  in  the 
field.     The  Havana  Seed,  U.  S.  type  52,  is  generally 
*♦  force  sweated."    This  differs  from  the  natural  sweat- 
ing of  Broadleaf,  U.  S.  type  51,  in  that  the  packed  to- 
bacco is  stored  in  air-tight  heated  chambers.     By  this 
process  the  binder  grades  are  available  for  marketing 
early  in  the  year  following  their  production  whereas 
the  Broadleaf,  U.  S.  type  51,  is  not  ready  until  the  fall 
of  the  year  ensuing  its  production.     Broadleai,  U.  b. 
type  51,  is  graded  into  various  groups,  known  m  the 
trade  as  light  wrappers,  medium  wrappers,  dark  wrap- 
}>ers,  long  seconds,  short  seconds,  brokes  (or  No.  2  sec- 
onds), fillers,  and  tops.    The  percentage  of  light  wrap- 
pers produced  is  nominal.    The  medium  wrappers  and 
long  seconds  are  used  for  binder  purposes  in  high-grade 
cigars  and  command  good  prices.    The  dark  wrappers 
and  an  inferior  subgrade  known  as  No.  2  darks  culled 
from  tops,  short  seconds,  and  brokes  are  used  for  })ind- 
ers,  on  less  expensive  cigars.    The  fillers  and  tops  are 
used  for  cigar  fillers.    Havana  Seed,  U.  S.  type  52,  is 
graded  similarly  to  the  Broadleaf  and  in  addition  is 
sized  to  United  States  standard  sizes.     The  various 
grades  are  used  for  purposes  similar  to  those  for  the 
corresponding  grades  of  Broadleaf,  U.  S.  type  51. 

The  tobac<?o  grown  in  the  (Jonnecticut  Valley  is 
used  in  the  manufacture  of  cigars  and  is  air  cured. 

From  75  to  80  per  cent,  of  all  the  shade-grown 
wrapper  tobacco  produced  in  the  United  States  is 
grown  in  the  Connecticut  Valley,  the  remainder  being 
grown  in  the  Georgia-Florida  district. 


JUNE  15,  1933 


EH 


= 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


Phi  la..  Pa. 
Hanover,   Pa. 
Cincinnati,  Ohio 


.w^««  York,  Pa. 

AUTOKRAFT  BOX  CORPORATION        Chicago,  in. 

LIMA     OHIO  Detroit.  Mich. 

A  NatioixWidc  Service  Wheeling.  W.  Va. 


PUBLISHED  ON  THE  1ST   AND  15TH  OF  EACH  MONTH  AT  236  CHESTNUT  ST..  PH.LA..  PA 


After  all 
jiothing  satisfies  like^ 
a  good  cigar 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box— and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


^n|nj^U{l«_;i|lUlJlVllU^^ 


::v*A\t^''A8<JWjtvg/JWJWJWJlV»>tJlvyyj^*^ 


Volume  53 


THE  TOBACCO  WORLD 


Number  12 


EstabUshed  1881 

TOBACCO  WORLD  CORPORATION 

Publishers 

Hobart  Bishop  Hankins,  President  and  Treasurer 

Gerald  B.  Hankins,  Secretary 

Published  on  the  1st  and  15th  of  each  month  at  236  Chestnut  Street,  Philadelphia,  Pa. 

Entered  as  second-class  mail  matter,  December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


$2.00  a  Year 


PHILADELPHIA,  JUNE  15,  1933 


Foreign  $3.50 


Editorial  Comment 


X  TIIH  advertising  pages  of  the  business 
papers  are  found  freciueutly  personal  mes- 
sages from  heads  of  companies,  and  as  a  rule 
these  messages  are  <piite  dilYerent  from  the 
usual  run  of  advertising.  Tlie  business  paper  page 
olYers  the  executive  a  chance  to  take  dealers  into  his 
confidence,  an  oi)i)()rt\inity  to  project  his  personality 
to  the  retail  trade." 

We  olYer  the  foregoing,  from  the  June  1  issue  of 
Printers*  Ink,  for  the  consideration  of  manufacturers. 
AVe  add  onlv  two  additional  comments.  First,  a  busi- 
ness paper  like  Tiik  Tobacco  AVoiild  will  help  to  sell 
meritorious  merchandise,  not  only  to  retailers  in  the 
tobacco  industrv,  but  to  wholesalers  as  well.  Second, 
the  i)ublishers  *of  The  Tobacco  Would  believe  that 
manufacturers  in  this  industry  will  find  advertising  in 
good  l)nsiness  papers  an  exceptionally  good  investment 
at  this  time. 

Cj3     Ct3     «3 

ITAT  with  the  i)reliminary  steps  for  organiziTig 
a  l^>oard  of  Control  and  setting  up  a  code  of 
jiractices  for  the  tobacco  industry;  the  con- 
ferences in  Washington  of  the  cigar  leaf  deal- 
ers and  all  other  interests  engaged  in  the  business;  the 
twin  conventions  of  the  jobbers  and  the  retailers,  to 
open  in  New  York  two  days  after  this  issue  goes  to 
press;  and  general  activity  that  ])resages  a  return  of 
business;  tliese  are  days  which  bid  fair  to  go  down  in 
the  annals  of  the  to))acc()  trade  as  marking  the  end  ot 
tlie  major  worries  of  the  men  wlio  have  the  best  inter- 
ests of  the  industry  at  heart. 

Cj]     Ct3     CS3 

RGAXIZATTOX  is  sadly  needed.    It  is  a  par- 
ticularly  encouraging   sign   that    the   distrib- 
utors and  th'alers  have  chosen  this  time  to  put 
on  their  big  meetings  in  New  York.   The  dati's 
set— next  Saturday  and  Sunday— give  an  indicati(m  of 
the  seriousness  and  earnestness  with  which  these  mer- 
chants have  planned  their  meetings.     Delegates  may 
attend  with  a  mininnim  loss  of  time  from  their  busi- 
ness.   And,  on  the  other  hand,  their  very  ])resence  at 
a  business  conventi(m  on  the  two  days  of  the  regulation 
summer   Aveekend,    will    be    an    earnest   of    their   de- 
termination to  do  what  they  can,  through  ])roper  or- 
ganization, to  advance  the  interests  of  the  business 
which  is  their  livelihood. 


HIS  is  the  short  short  story  of  two  men.  Each 
owns  a  cigar  store  One  of  them  will  tote  up  his 
accounts  next  Monday  morning,  June  19th, 
and  will  lind  that  he  has  done  a  nice  business 
this  week,  thank  you,  on  cigars,  cigarettes,  pipes  and 
other  items  in  his  showcases  and  on  his  counters.  The 
other,  having  little  to  count,  will  stretch  and  say,"  Ain't 
business  lousy?"  The  moral  is  that  one  prepared  for 
Father's  Day,  and  promoted  it.  The  other  just  called 
it  a  day,  and  let  it  go  at  that. 

CS3     [t3     Ct3 

XDER  tlie  headline,  *'How  Tobacco  Juice  Can 
Start  a  Fire,"  the  following  appeared  in  the 
June  8th  issue  of  the  New  York  Sun,  credited 
to  the  Weekly  Underwriter:  ''Everybody 
knows  that  smokers  often  contribute  to  fire  hazards, 
l)ut  now,  under  certain  circumstances,  tobacco  chewers 
are  in  the  same  category.  At  a  recent  safety  confer- 
ence it  was  shown  how  the  bleaching  room  of  a  textile 
factory  is  no  place  to  chew  in.  The  insurance  engineers 
sprinkled  sawdust  on  a  table  to  represent  the  tioor  of 
a  l)leaching  room,  on  which  was  spilled  a  small  quan- 
tity of  bleach  containing  sodium  peroxide.  Tobacco 
juue  on  this  combination  caused  a  burst  of  tlame." 

We  asked  Chemist  F.  Ellis  Morris  if,  under  the 
same  circumstances,  a  lire  couldn't  be  started  with 
tomato  juice,  orange  juice  or  plain  water.  He  said  it 
was  i)ossible.  What  is  this,  some  new  propaganda!  If 
textile  manufacturers  don't  want  their  employes  to 
spit  in  bleaching  rooms,  all  they  need  to  do  is  enforce 
the  regulation  against  spitting. 

Ct3     [t3     Ct3 

HHHE'S  pro])aganda  of  a  more  favorable  kind 
in  tlie  story  I'roiu  Piipnlar  Mechanics  that  an 
ash  receiver,  lined  with  fireproof  material,  has 
been  produced  for  the  pocket  or  purse.    Ashes, 
burning  cigarettes  or  cigars,  and  even  lighted  matches, 
may  biT placed  in  the  pouch  without  danger.    The  tray 
also  carries  matches.     The  world  do  move  from  the 
days  when  the  only  ash  receivers  were  cuspidors  of 
brass  or  hand-painted  china— no  room  complete  with- 
out at  least  one,  if  you  can  believe  Dickens'  Aniencan 
Sketches.    Think  of  one  of  those  ornaments  in  Milady's 
purse  t 


53rd  year 


THE  TOBACCO  WORLD 


June  15,  1933 


Wholesale  and  Retail  Twin  Conventions 

By  JOSEPH  KOLODNY 
Secretary,  National  Association  of  Tobacco  Distributors 


HAT  seeinod  iiiibelievable  and  nnattainable 
only  veslorday,  has  become  a  reality  today. 
Mueh  to  the  diseoniliture  of  all  cynics,  philos- 
ophers, gossipers,  soothsayers  and  prophets  ot 
evil  and  much  to  the  comfort  of  those  elements  m  the 
industry  who  possess  sullicient  foresight,  knowledge 
and  intelligence  to  realize  that  the  process  of  organiza- 
tion is  necessarily  slow  and  tedious,  and  nmcli  to  the 
delight  and  pleasure  of  those  who  patiently  and  coura- 
<reouslv  planned  and  labored  to  promote  and  establish 
or«-anizations  of  tobacco  distributors  and  tobacco  re- 
tailers, two  conventions  will  be  held  m  New  York  on 
Saturday,  Jmie  17,  1933.  This  day  will  mark  a  new 
erain  the  tobacco  industry. 

The  National  Association  of  Tobacco  Distributors 
—an  organization  consisting  of  the  best  there  is  in  the 
wholesale  distrilnition  of  cigars  and  tobacco  m  the 
United  States— will  hold  its  lirst  annual  convention  on 
that  dav.  About  two  hundred  and  lifty  distributors 
from  all  parts  of  the  country  will  gather  at  ten  o'clock 


in  the  morning  and  in  an  orderly  way  discuss  the  many 
problems  and  seek  solutions. 

In  another  room  in  the  same  hotel,  at  the  same 
time,  another  convention  will  start  activities.  Dele- 
gates representing  a  large  number  of  retail  units  all 
over  tlie  United  States,  will  assemble  to  form  a  Na- 
tional Association  of  Retail  Tobacconists— really  an 
achievement  in  the  history  of  the  tobacco  industry. 

On  Saturday  evening,  June  17th,  a  convention  din- 
ner, arranged  bv  the  National  Association  of  Tobacco 
Distributors  will  take  place  at  the  Hotel  New  Yorker. 
It  will  be  the  most  representative  gathering  in  the  in- 
dustry. All  elements  in  this  and  allied  industries  will 
particpate.  The  delegates  to  the  convention  of  retail- 
ers will  attend  the  dinner  as  guests  of  the  association 
of  distributors. 

Thus  will  the  two  most  re])resentative  groups  in 
the  distribution  of  tobacco  and  allied  products  sit  side 
by  side,  exchange  opinions  jind  co-operate  in  the  solu- 
tion of  each  other's  problems. 


Latest  Report  of  Leaf  Tobacco  Stocks 


TOCKS  of  leaf  tobacco  in  the  United  States 
owned  by  dealers  and  manufacturers  amounted 
to  *J,277,IH4,(KK)  pounds  on  Ai)ril  1,  1933,  com- 
pared with  2,373,761,000  pounds  on  AprilJ, 
1932.  This  is  a  decrease  in  the  total  stocks  of  95,857,- 
O0o"i)ounds  under  the  stocks  of  a  year  ago  April  1st. 
From  Januarv  1,  1933,  to  April  1,  1933,  total  stocks 
increased  133,171,000  pounds.  The  increase  during 
the   first    quarter   of    1932   amounted    to   300,981,000 

pounds.  .„ 

Stocks  of  flue-cured  tobacco  on  hand  Ai)rii  1,  J  J.i.5, 
amounted  to  680,280,000  pounds,  comi)ared  with  845,- 
642,000  pounds  on  April  1,  1932,  a  decrease  of  16,),362, 
000  pounds.  During  the  first  ipiarter  of  1933  tlue-cured 
stocks  decreased  89,217,000  pounds  compared  with  a 
decrease  of  onlv  47,456,000  pounds  during  the  first 
quarter  of  1932.  The  detailed  report  by  groups  ot 
grades  shows  al)out  the  same  proi)ortion  of  thie-cured 
tobacco  in  the  various  groups  as  previous  reports,  ex- 
cept that  the  A  group  of  Type  11  shows  an  increase. 

Stocks  of  fire-cured  tobacco  were  reported  as 
242,389,000  pounds  on  April  1,  li)33,  compared  with 
201,424,000  pounds  on  April  1,  liKJ2,  an  increase  ot 
40,965,000  pounds.  Virginia  fire  cured.  Type  21,  re- 
ported as  35,820,000  pounds,  shows  a  decrease  ot  about 
five  million  pounds  under  stocks  of  a  year  ago  A])ril 
1st,  but  Tvpes  22  and  23  show  increases  of  eighteen 
ami  fonrte'en  million  respectively.  Type  24  also  shows 
considerable  increase.  Kentucky  aiul  Tennessee, 
Typos  22  and  23  combined,  show  total  stocks  (»ii  April 
1st  of  198,234,000  pounds.  The  detailed  report  l)y 
groups  of  grades  shows  the  greater  ]>r()portion  of  the 
stocks  of  Tvpe  21  in  tlie  N  group,  whereas  the  greater 
proi>ortion'of  the  stocks  of  Types  22  and  23  are  re- 
ported in  the  B  grou]). 

Burlev  tobacco  stocks  totaled  744,164,000  jjounds 
on  April  1st,  or  about  forty-one  million  pounds  higher 
than  a  year  ago.  P>url(y* stocks  increased  about  124 
million  pounds  during  tlie  first  (piarter  of  1933,  com- 
pared with  an  increase  of  212  million  iKJunds  during 
the  same  period  of  1932.    Of  the  744  million  pounds  of 


Burlev  reported  408  million  iiounds  are  shown  in  the 
detailed  report  as  B  group,  215  milli(m  as  C  group, 
105  million  as  X  groiq)  and  eleven  million  as  scrap. 
Maryland  tobacco  stocks,  reported  as  29,247,000  pounds 
on  Ai)ril  1st,  were  about  two  million  ])ounds  lower  than 
on  January  1, 193.3,  ])ut  about  ten  million  pounds  higher 
than  they  were  on  April  1,  19;J2.  The  detailed  report 
shows  nine  million  i)ounds  of  Maryland  tobacco  in  the 
B  grouj),  twelve  million  in  the  0  group  and  eight  mil- 
lion in  the  X  group. 

One-sucker  stocks  on  April  1st  amounted  to  40,- 
941, (MM)  j)ouiids,  about  seven  million  ])oun(ls  higher  than 
on  .lannary  1st,  and  about  f(»ur  million  pounds  lower 
tiian  a  vear  ago.  Green  Hiver  stocks,  reported  as 
44,00<;,(M*Ml  i»ounds,  were  about  five  million  pounds 
higher  tlian  on  April  1,  1932.  Virginia  sun-cured 
stocks  were  reported  as  ;U)06,0(M)  jH)unds  on  April^  1st. 
Miscellaneous  domestic  stocks  amounted  to  2,095,000 
pounds,  and  foreign  grown  cigarette  tobacco  stocks 
(Type  90)  were  reported  as  91,lO!>,000  pounds  on 
April  1,  1I>33. 

Slocks  of  American  grown  cigar  filler  types,  in- 
clndinir  Porto  Kican  in  the  I'nited  States,  amounted 
to  17.S675,(MM)  i)ounds  on  Ai»ril  1,  1!)33,  compared  with 
198,504,(MM)  iKuinds  on  April  1,  1!»32,  a  decrease  in  total 
filler  stocks  of  about  twenty  million  pounds.  All  filler 
tviH's  show  decreases  under  April  1,  1932,  stocks.  The 
iiicrease  for  the  lirst  quarter  of  VXV.]  amounted  to 
about  one  an<l  one-half  million  jMHinds,  whereas  tiller 
stocks  increased  in  the  lirst  (piarter  of  1932  l)y  fifty- 
live  million  pounds. 

The  cigar  binder  tyi>e  stocks  were  about  two  mil- 
lion pounds  lower  on  April  1,  193.3,  than  they  were  on 
Ai»ril  1,  1!)32.  Total  binder  stocks  were  refjorted  as 
195,122,0(M)  pounds  on  April  1,  19.33.  The  detailed  re- 
port l)y  groups  of  grades  shows  that  of  the  total  stocks 
reported  of  these  types,  .3,3:J7,(MM)  jiounds  are  of 
wrapper  quality,  77,575,000  pounds  are  binders,  9,411,- 
000  pounds  are'fillers,  and  103,814,000  pounds  are  stem- 
ming grade  or  X  group  tobacco. 


June  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


Musings  of  a  Cigar  Store  Indian 


By  Chief  "Young-Man-Smoke-Cigars" 


WO  GREAT  men  died  recently,  Cyrus  H.  K. 
(hirtis  and  William  :SIuldoon,  two  highly  suc- 
cessful men  who  climbed  to  the  very  top  of 
their    professions    from    modest    beginnings. 
They  lived  to  a  ripe  old  age.    :Mr.  Curtis  was  in  his 
eighty-third  year,   Mr.   Muldoon  in  his  eighty-ninth. 
The  inspiring  stories  of  their  lives  have  been  told  else- 
where.   We  mention  them  here  because,  while  their 
careers  in  widely  separated  fields  paralleled  each  other 
in  many  respects,  their  opinions  on  tobacco  were  as 
widely  divergent  as  the  poles.    Let  Jay  E.  House  tell 
about  his  hiring  up  with  Mr.  (^irt is  to  conduct  his 
unique  **0n  Second  Thought"  column  in  the  1  hiladel- 
phia  Public  Ledqer  and  the  New  YovVhii-nmg  Posi. 
''In  Chicago,"  wrote  the  columnist,  ''I  called  on  .Mr. 
Curtis  at  the  Blackstone  Hotel  and  was  asked  to  come 
UP  to  his  suite.    'This  room  is  full  of  smoke,    he  said, 
when  he  greeted  me.    'Some  of  the  advertising  men 
have  just  been  here.    I'll  see  if  I  can't  niise  a  win- 
dow.'   I  protested  the  window-raising.      I  smoke  all 
the  time,'  I  told  him.    'I'd  feel  uncomfortable  and  out 
of  place  in  a  smokeless  room.'    'Well,  then  'he  said, 
'we'd  better  have  a  cigar,'  and  out  of  a  trunk  he  (  ug  a 
box  of  the  priceless  i)erfectos  he  habitually  suKjked  and 
passed  it.    'When  can  you  come?'  he  asked    as  he 
lighted  his  own  cigar."    On  the  other  hand    Muldoon 
was  a  bitter  foe  of  tobacco,  and  no  man  dared  smoke  in 
his  presence.    He  liad  been  known  to  knock  a  cigar  or 
cigarette  from  the  lips  of  a  friend  who  temporarily  for- 
got his  pet  aversion.     It  was  on  his  insistence  that 
smoking  was  banned  from  the  Madison  Square  Garden 
and  all  other  New  York  fight  clubs  during  boxing  bouts. 


Cj3     CJ3     CS3 

OU  WITJ.  get  a  chuckle  out  of  tbe  following 
from  F.  i\  A.'s  "Conning  Tower"  in  the  New 
York  Ilrrahl  Tribune:  There  were  two  Nays 
and  1202  Aves  in  the  New  Jersey  convention  s 
ballot  on  repeal.  When  the  two  aelegates-Smimel  Ire- 
dell of  Bridgeton,  and  W.  Egbert  Thomas,  ot  Miltord, 
voted  Nay  thee  'was  a  big  laugh     They  ^^\f^ 
have  got  a  bigger  and  lomler  laugh  by  adding,     \\  e  1  , 
all  right;  I'll  take  a  cigar."    Our  Mr.  Albert  L.  \\ai- 
ner,  aboard  S.  S.  l>resi<lent  Roosevelt,  with  the  Amer- 
ica,; delegation  U.  tl.e  W.  M.  and  K-  (>  speaks  ot   'depre- 
ciation below  the  old  gohl  stamlard.       W  hen  this  ^^a^ 
mentioned  on  the  ship,  tiiere  was  not,  our  understand- 
ing is,  a  cough  in  a  boatload.  And  in  I  nassociat(Hl  I  less 
Di'spatches,^'e  Oulde  Al  (haham  reports  tha    Secre^^ 
tarv  of  Interior  Ickes  forbids  sale  ot  beer  on  all  Indian 
reservations,  to  all  cigar  store  Indians,  ami  especiallv 
to  the  little  Hiawatlia  (a  nasty  crack  at  me  and  mv  Ut- 
ile friend  up  at  Ninth  ami  ( N>luinbia  Avenue).     And, 
once  m(»re,   Mr.   L^wis  (lannett,  ot   Rochester    N.  \. 
mentions  the  (Jeorge  Ade  fable  about  the  author  who 
wrote  "When  Willie  (^ame  to  Say  (loodnight,     and  to 
whom  a  five-cent  cigar  was  name<l.    Mr.    ,annetl  miglit 
luive  discovered  also  while  in  (Miieago  tha  ,  although 
a  five-cent  cigar  was  not  nameil  for  Mr.  A<  e,  one  was 
named  for  a  character  in  his  -Stones  ot  the  Streets 
and  of  the  Town."    This  was  "Artie."    And     hicago 
was  full  of  ]>osters,  depicting  a  young  inan  sitting  on 
the  tower  of  the  town's  skyscraper,  tlie  Masonic  Tem- 
ple    The  title  was  "Artie  Has  Found  a  Cigar. 


ALL  ACE  IRWIN,  in  his  story,  "Dangerous 
Waters,"  makes  several  mentions  of  a  rubbly 
pipe  his  hero  smokes  and  of  another  rubbly 
pipe  of  another  character.    AVe  thought  we 
knew  what  he  meant  by  the  word  until  we  looked  it  up. 
Webster    says    that    "rubbly"    means    relating    to, 
abounding  in  or  resembling  rubble.     Let's  see  what 
rubljle   is.     Oh,   that's   water-worn   or    rough-broken 
stones,  broken  bricks,  etc.,  used  in  coarse  masonry,  or 
to  fill  up  between  the  facing  courses  of  walls;  rough 
stone  as  it  comes  from  the  quarry;  hence  any  mass 
made  up  of  rough,  irregular  pieces;  hence  rubbish; 
trash;  also  nonsense,  foolishness.    Minniehaha,  bring 
my  foolish  pipe,  and  a  filling  of  Mason's  Delight. 

^     ^     ^ 

KJARS  are  getting  into  the  radio  papers,  too. 
Leo     Fontaine,     interviewing    George     Hall, 
whose  ])and  l)roadcasts  eleven  times  a  week, 
writes,  in  Radio  (iuide,  that  the  job  was  a  diffi- 
.  lilt  assignment,  for  Hall  sat  back  smoking  a  long,  eyil- 
looking  cigar,  and  inwardly  froze.    There  was  nothing 
to  sav.    Then,  with  a  gracefnl  gesture  of  long  artist  s 
fin<'-e*rs,  Hall  Hicked  an  ash  otT  his  cigar.  Ah,  the  cigar ! 
"That,"  it  was  suggested,  "Must  be  a  strong  smoke. 
"It's  a  verv  good  smoke,"  he  replied,  looking  at  the 
f  o  r  m  i  d  a  b  1  e    contrivance    atfectionately.    "What 
brand,"  it  was  asked  in  a  flundering  way,  "do  you 
smoke  ? "    "  Anv  brand, ' '  returned  Hall.  ' ' Touring  the 
c<»untrv,  I  got' over  being  squeamish  about  brands. 
Everv'section  has  its  own  favorite  brands.    ^  f}^^^% 
twent V  a  dav. ' '    And  when  Bob  Brown,  author  ot     Let 
There*  Be  Beer,"  made  his  debut  on  the  radio,  he  was 
fearful  that  he  had  flopped,  so  he  asked  W^arden  Schu- 
bert how  he  did.    "Oh,  fine,"  he  spoke  in  what  I  con- 
sidered an  offhand  manner,  reported  Brown.     But  lie 


C 


MUCIUU    till    VMiiitiiivi    .liiwi..-.,    --I - 

reached  into  a  pocket,  and  presented  me  with  a  good 
ci'^ar,"  Jind  Brown  took  the  cigar  and  went  home  with 
it"   \nd  in  the  same  issue  of  Hadio  Guide,  the  beloved 
character  of  fiction.  Judge  Priest,  signs  a  story  about 
-Mv  Boss,  Irvin  S.  Cobb,"  who  is  shown  smoking  a 
chxav.     Judge  Priest  refers  to  those  "long  black  ci- 
<^ars"  his  creator  is  never  seen  without.       Corn  bob 
was  asked  to  leave  school  by  recpiest  several  times  and 
ii  is  .niite  possible  that  he  became  a  discip  e  ot  Lady 
Nicotine  earlier  than  one  is  expected  to  and  that  such 
(Icvotion  before  that  shrine  might  have  run  counter  to 
tlic  teacher's  notion. 

Ct3     CJ3     CJ3 

\TC11IN(}  Tom  Dalv's  crack  about  the  need 
'  for  something  to  keep  the  stulT  from  stopping 
up  the  drains,  Morgan  (/ook,  in  The  Phdadel- 
phia  luquurr,  had  this  to  say  the  other  day, 
-Two  ot' the  most  popular  of  modern  developments  are 
,,.llophane  and  the  zipper  fasteners,  aiid  we  ^vl^h  iiow 
sonu'one  wouhl  devis.^  a  scheme  to  use  tl^e  one    o  open 
the    other."     Ami    (><ld    Mclntyre    reports     hat    tlie 
favorite  coh,r  of  the  men's  new  togs  seems  to  be  to- 
bacco brown.    (Certainly,  if  the  general  public  could  be 
made  as  tobacco-conscious  as  writers,  artists  and  mu- 
sicians, there  would  V,e  little  to  worry  about  m  this  busi- 
ness of  ours. 


53rd  year 


THE  TOBACCO  WORLD 


June  15,  1933 


lyuk  Leads  Way  in  Promotion  PI; 
to  Revive  Cigar  Smoking 

Manufacturer  of  Popular  Phillies  Fires  Opening  Gun  in  Widely 
Circulated  Newspaper  Advertisement  for  Benefit 

of  Entire  Industry 


By  John  Cleary 


UK  imu'li-discussed  pioinotion  plan  to  revive 
cigar  smoking  is  at  last  under  way.  It  got  off 
to  a  flving  start  last  week  in  paid  advertising 
space  in  many  of  the  leading  newspa])ers  of 
the  East.  The  first  gun  in  the  campaign  was  a  domi- 
nating advertisement,  measuring  one-half  page  deep 
by  five  columns  wide,  {ind  headed,  "How  long  has  it 
been  since  vou  Smoked  a  Cioar?" 

Read  the  co])y  in  the  advertisement,  reproduced  m 
reduced  size  on  tlie  opi^osite  page.  You  will  then  learn 
why  it  is  proper  to  date  the  start  of  the  cigar  ]n-omo- 
tioii  progam  from  its  ap]iearance,  even  thouirh  it  was 
not  sponsored  bv  the  National  Association  of  Cigar 
:\ranufacturers  aiid  Leaf  Tobacco  Dealers.  On  the  con- 
trary, it  was  conceived,  prepared,  ])laced  and  ])aid  for 
bv  an  individual  manufacturer. 

When  the  promotion  plan  was  suV)mitted  to  cigar 
manufacturers,  Bayuk  was  among  the  first  to  pledge  a 
subscription  to  the  campaign.  But,  as  the  days  grew 
into  weeks,  and  the  weeks  into  months,  with  nothing  ac- 
complished in  the  wav  of  actually  launching  the  pro- 
<rram,  it  is  conceivable  that  Bayuk  executives  grew 
restive  under  the  delay.  You  can  think  of  them  saying 
to  themselves,  *^ Here's  a  good  idea  going  to  waste.  If 
the  industrv  won't  do  something  about  it,  let's  do  some- 
thing about  it  ourselves,  for  the  sake  of  the  industry." 
I^nderstand,  we  don't  know  that  this  is  what  hap- 
pened. AVe're  .iust  surmising,  on  the  strength  of  what 
we  know  the  geiitlemen  at  Bayuk 's  have  been  doing  for 
some  time  for  the  good  of  the  cigar  business  generally. 
Anyway,  this  advertisement  was  the  result. 

If  vou  want  to  read  a  fine  piece  of  cigar  propa- 
(randa,  read  this  copy.  It  is  more  than  the  retailing  of 
office  gossip  to  report  that,  when  an  advance  proof  of 
the  advertisement  reached  the  sanctum  of  Ttik  Tobacco 
World,  an  editor  made  the  comment,  ''That's  what  I 
call  good  advertising!"  and  an  advertising  man  re- 
torted with,  "It's  not  only  good  advertising:  it's  the 
timeliest  cigar  copy  I've  seen  in  fifteen  years." 

It  is  not  customary  for  a  tobacco  business  paper  to 
get  excited  about  a  piece  of  newspa])er  advertising, 
even  when  it  is  an  especially  good  example  of  printed 
salesmanship  from  a  companv  that  advertises  consist- 
entlv  to  the  trade,  in  trade  language,  in  the  trade's 
business  papers,  and  to  the  consumer,  in  consumer  lan- 
iruage,  in  daily  newspapers.  But  this  is  far  from  an 
ordinarv  advertisement. 

It  does  not  ask  the  reader  to  buy  Bayuk  cigars.  It 
invites  him  to  try  a  cigar — any  good  cigar — and  adds 
that  Bayuk  does  not  claim  to  be  the  only  manufacturer 
of  good  cigars.  It  does  not  ask  a  man  to  switch  from 
his  pipe  or  ciararette,  but  it  does  very  entertainingly 
picture  the  unique  ])leasures  of  cigar  smoking.  The  ad- 
vertisement is  an  investment  of  Bayuk  funds  to  in- 
crease the  consumption  of  cigars  generally.  Because 
of  its  altruistic  character,  it  merits  extended  comment 


in  a  publication  devoted  to  the  promotion  of  all  depart- 
ments of  the  tobacco  business. 

But,  beyond  and  al)ove  those  obvious  considera- 
tions, tliis  pioneering  advertisement  is  unusually  in- 
teresting because  it  must  contain  ])art  of  the  answer  to 
the  (luesUon  heard  on  every  side,  "How  do  you  account 
for  the  present  phenomenal  success  of  Bayuk  Phillies 
in  the  face  of  a  continued  decline  in  total  cigar  sales!" 
Headers  of  this  i)u])lication  will  remember  our 
comments  on  the  Bayuk  rei)ort  for  the  first  (luarter  of 
this  year.  We  pointed  to  that  fine  record  of  i)rofit  as  a 
lesson  to  those  manufacturers  who  have  been  spending 
their  time  worrying:  about  what  has  happened  to  the 
cigar  ])usiness.  We  wrote  of  it  as  an  indication  of  what 
coukl  be  done  by  an  organization  with  a  good  cigar, 
conlid<'nce  in  the  smokers  to  get  them  to  try  the  cigar, 
fair  treatment  to  dealers,  effective  advertising,  a  sales 
personnel  Iieaded  ])y  a  real  salesman  like  A.  Jos.  New- 
man, vice-president  and  general  sales  manager,  and  an 
administrative  personnel  headed  by  a  real  executive 
like  H.  S.  Kotlischild,  ])resident. 

When  Bayuk  reduced  the  price  of  Phillies,  these 
genth'men  did  not  sit  back  and  wait  for  sales  to  pile  up 
automatically.  Always  consistent  users  of  advertising 
and  other  sales  ])romotion  ammunition,  they  extended 
tliemselves  in  tlieir  current  ])rogram.  The  business 
that  P>ayuk  has  ])een  <loing  is  no  secret  in  the  trade.  It 
may  1)e  news  to  some  to  learn  that  May,  1933,  was  one 
of  ihe  ])iggest  months  in  unit  volume  and  in  cash  vol- 
ume in  tiie  entire  history  of  the  company;  that  taking 
the  total  Bayuk  Pliila(lel])hia  Perfecto  business  of  the 
first  five  months  of  1933,  ami  dividing  that  business 
into  live  average  months,  eacli  one  of  those  average 
montlis  would  represent  bigger  sides  than  were  made 
duiiiii:  the  entire  vear  PKVJ.  Put  in  another  way,  the 
business  from  Januarv  1  to  Mav  31,  1933,  was  more 
than  five  times  as  great  as  tlie  total  business  for  the 
vear  1932. 

It  would  be  an  admirable  act  for  any  cigar  manu- 
factnn'i-  1o  have  ]niblished  the  broadminded  advertise- 
ment we  liave  been  discussing.  It  is  especially  admi- 
rable for  I^ayuk,  whose  business  has  been  j)rospering  so 
remarkably.  I  have  it  on  good  authority,  although  not 
officially,  that  in  some  r»f  the  leading  sales  centres  of 
the  country,  sales  of  Bayuk  Phillies  represent  25  per 
cent,  of  the  total  sales  of  all  cigars.  And  I  have  heard 
the  ]nediction  that  the  six  months'  report  will  show 
earnings  in  keeping  with  the  old-time  record  of  Bayuk 
as  one  of  the  most  ])rofitable  cigar  companies  in  the 
country. 

If  you  w(^re  to  ask  Mr.  Bothschild  and  ^fr.  New- 
man to  explain  these  phenomena,  they  might  tell  you 
that  it's  just  a  matter  of  luck.  To  which  the  retort  is 
that  it 's  the  kind  of  luck  which  comes  from  doing  things 
out  of  the  ordinary,  and  (U>ing  them  well. 

Such  things,  for  instance,  as  devoting  their  trade 
paper  advertising  for  more  than  three  years  to  an  edu- 


June  15,  1933 


THE  TOBACCO  WORLD 


53rd  year 


Viow  long  has  it 
been  since  you 

SMOKED  A  CIGAR  ? 


On  behalf  of  the  cigar  industry— we  invite 
you  to  again  try  a  cigar.  We  don't  say  — 
give  up  your  pipe  or  your  cigarettes.  But 
today — or  tomorrow  —  smoke  a  good  cigar. 

Cigars  are  not  the  only  way  you  can  enjoy 
gwd  tobacco.  But  millions  of  men  believe 
that  cigars  give  them  the  greatest  pleasure 
and  satisfaaion  that  tobacco  affords. 

For    instance  —  what    pleasure   can   match 
those  first  cool  puffs  on  a  cigar  after  break- 
fast?— or  that  satisfying  smoke  after  dinner? 
And    what    man  — who   has  ever  smoked 
cigars  —  doesn't   wistfully    recall   that   last 
quiet  smoke  of  the  day  that  prepared  him 
for  "pleasant  dreams"? 
Whether  it   has   been   days  — months— or 
even  years  since  you  smoked  a  cigar— we 
again  invite  you  to  try  one. 


There  are  any  number  of  good  cigars  for 
you  to  choose  from  —  and  not  for  genera- 
tions have  they  cost  so  litde.  Prices  on 
many  leading  brands  have  been  drastically 
reduced  —  some  in  half. 

Bayuk  doesn't  claim  to  be  the  only  maker 
of  fine  cigars.  But  Bayuk  docs  claim  — and 
you  can  prove  it  for  yourself — that  you 
can  get  a  better  cigar  today  for  5  cents 
than  ever  in  history. 

Cigar  dealers  are  good  merchants  —  and 
they  know  cigars.  Step  up  to  the  nearest 
cigar  counter  and  ask  the  dealer  for  the 
cigar  he  considers  the  best  "buy"  on  the 
market.  It's  pretty  certain  to  be  the  cigar 
that  most  of  his  customers  like  — and  one 
that  will  please  your  taste. 

Makers  of 
Bayuk  Philadelphia  Perferto  (Bayuk" PbitUes**) 


Reproduction  of  Bayuk^s  "Smoke  a  Cigar"  Advertiserr^ent,  in  Reduced  Size 


cational  development  of  general  interest  in  better  cigar 

^^  *S^ch  things  as  spending  considerable  sums  of 
money  to  send  free  posters  to  retailers  to  encourage 
more  sales  of  all  makes  of  cigars  on  Father's  Day,  the 
Fourth  of  July,  Labor  Day  and  Christmas 

Such  things  as  the  recently-announcx^d  program  ot 
maintaining  an  advertising  program  through  twelve 
months  of  the  year. 


Such  things,  finally,  as  the  publication  of  last 
week's  advertisement,  with  its  generous  promotion  ot 
an  entire  competitive  industry,  its  re  eg-ating  to  the 
background  of  Bavuk^s  own  claims,  and  its  deferential 
bow  to  cigar  dealers  as  good  merchants. 

Here's  hoping  the  reaction  to  this  advertisement  is 
sufficiently  impressive  to  prompt  ^^^^^^^oJ^oUow  it  u^ 
with  similarly  effective  promotion  for  the  everlastmg 
good  of  the  cigar  industry. 


8 


53rd  year 


THE  TOBACCO  WORLD 


June  15,  1933 


TREASURER  MAY  REVOKE  UTAH  LICENSES 

CCOIvDING  to  an  opinion  handed  down  by  At- 
torney General  Joseph  Chez,  of  the  State  of 
Utah,'  the  State  Treasurer  may  revoke  ciga- 
rette licenses  in  tiie  State  as  a  result  of  any 
tax  evasion  on  the  part  of  the  licensee. 

Mr.  A.  E.  Christensen,  acting  State  Treasurer  re- 
quested the  Attorney  General  to  render  an  opinion,  and 
Mr.  Chez  informed  Mr.  Christensen  that  the  law  em- 
ijowers  the  treasurer  to  revoke  cigarette  licenses,  and 
referred  to  Chapter  5  of  the  Laws  of  1930,  wliich 

''The  State  Treasurer  shall,  on  reasonable  notice 
and  after  hearing,  revoke  the  license  of  any  person  vio- 
lating any  provision  of  this  act,  and  no  license  can  be 
issued  to'  such  person  within  a  period  of  two  years 

thereafter."  ^   .  •   •      xi    ^ 

Mr.  Chez  further  stated  that  "It  is  my  opinion  that 
under  this  power  given  you,  if  you,  as  acting  State 
Treasurer,  after  giving  notice  to  a  holder  of  a  license 
who  has  violated  the  law  with  respect  to  the  cigarette 
tax,  and  after  a  hearing  concerning  the  facts,  believe 
that  a  license  revocation  is  justified,  it  is  your  duty  to 
revoke  the  license. 

"This  law  also  applies  to  wholesalers,  jobbers  and 
distributors  selling  directly  to  consumers. 

*'Your  office  has  been  entrusted  by  the  legislature 
with  the  enforcement  of  the  law,  and  our  branch  of  the 
State  government  stands  ready  to  aid  you  in  every  way 
within  our  legal  powers.** 

GOOD  BUSINESS  FOR  SWISHER 

.  Carl  S.  Sw^isher,  vice-president  and  general  man- 
ager of  John  H.  Swisher  &  Son,  Incorporated,  Jack- 
sonville, Fla.,  in  an  address  to  the  Advertising  CJub 
of  that  city  last  week,  reported  that  the  company  is 
enjoying  one  of  the  best  business  periods  in  the  his- 
tory of  its  operations. 

Turning  out  750,000  cigars  a  day  now,  the  plant 
soon  will  increase  that  output  to  a  million,  Mr.  Swisher 
told  his  hearers.  Some  idea  of  how  good  business  is 
with  the  firm  is  gained  by  the  information,  that,  al- 
though the  plant  is  producing  twice  as  many  cigars 
as  three  years  ago,  it  is  some  three  weeks  behind  in 

filling  orders. 

He  outlined  plans  for  the  installation  of  new 
equipment  and  improvements  to  increase  production, 
and  also  called  attention  to  the  inauguration  of  the 
stagger  plan  of  employment  whereby  employment  was 
increased  20  per  cent,  and  production  boosted.  A  wage 
increase  of  10  per  cent,  also  was  recently  effected. 

Last  week's  payroll  included  1075  persons,  the 
Ad  clubmen  were  told. 

RESULTS  BEFORE  THE  RACE? 

How  a  cigarette  advertiser  was  able  to  announce 
in  the  noon  editions  of  Canadian  newspapers  the  re- 
sults of  the  English  Derby  which  was  run  at  3  P.  M. 
the  same  day,  is  told  in  a  letter  to  Printers*  Ink  from 
W.  B.  Tingle,  director  of  the  Imperial  Tobacco  Com- 
pany, Montreal. 

A  tie-in  had  been  planned  for  Turret  cigarette 
advertising  on  the  day  of  the  race.  Copy  was  pre- 
pared and  distributed  to  newspapers  throughout 
Canada  which,  when  cabled  results  were  received,  in- 
serted the  names  of  the  first  three  winners.  The  race 
was  run  at  Epsom  Dowtis  at  3  P.  M.  English  time. 
The  completed  advertisement  appeared  in  all  the  noon 
editions,  which,  of  course,  were  published  on  Canad- 
ian time. 


ANOTHER  PEST  FOR  THE  FARMER 

OWN  around  Columbia,  Tenn.,  severe  damage 
to  tobacco  plants  has  been  reported  by  the 
<rrowers,  and  the  damage  has  been  traced  to  a 
worm,  which  has  been  identified  as  the  ''sod 

wcbworm."  ^       ^  „      t«4.„  ,.^i 

The  specimen  worms  produced  are  ot  a  dirty  yel- 
lowish color  about  one  inch  long  and  as  big  around  as 
the  lead  in  an  ordinary  pencil.  The  worms  had  cut  the 
plants  under  ground  or  made  a  hole  ranging  up  the 

stem  from  under  ground.  . ,  ,     ,  .•     n     • 

Control  of  the  worm  is  said  to  be  practically  im- 
possible at  the  present  time.  WTien  the  worm  appears 
in  a  cornfield  and  has  done  much  damage  to  corn,  the 
best  method  to  pursue  is  to  plant  a  new  row  of  corn 
between  each  of  the  rows  planted  earlier  and  attacked 
by  the  worms.  The  worm  will  then  continue  feeding 
on  the  old  row.  This  method  would  probably  be  the 
only  practical  one  of  controlling  the  worm  in  tobacco, 

it  is  believed.  .     .     „    .    ,      i     i  •  i  i. 

The  worms  are  found  principally  in  land  which  nas 
been  in  grass  for  several  years  and  which  has  been 
turned  in  for  this  crop.  The  cold  wet  spring  has  pro- 
duced a  condition  very  conducive  to  the  grow^th  and  de- 
velopment of  the  worm. 

HE  KNEW  HIS  GROCERIES 

A  thief  witTi  an  expensive  taste  in  smokers'  equip- 
ment made  his  way  last  Tuesday  morning  into  the  re- 
tail tobacco  shop  of  Alfred  Dunhill  of  London,  Incor- 
porated, 514  Fifth  Avenue,  where  he  looted  thirty 
showcases  and  carried  off  jewelry,  cigar  lighters, 
clocks  and  pipes  valued  at  nearly  $25,000.  Nearly 
all  the  ciuarette  and  vanity  cases  he  selected  were 
gold,  and  he  took  pipes  only  from  the  Grade  A  rack, 
where  prices  range  from  $50  to  $f)5. 

Working  at  a  leisurely  pace,  he  scanned  each  show- 
case and  took  gold  cigarette  cases,  gold-filled  links, 
gold  lighters,  gold  table  lighters,  and  a  few  lighters 
especially  equipped  with  jeweled  watches. 

SCHULCO  REPORTS  LOSS 

Schulco  reports  for  the  quarter  ended  March  31st 
income  of  $150,732  from  rents.  Expenses  and  interest 
on  first  mortgages  was  $73,853;  depreciation  on  build- 
ings $36,540,  and  other  expenses  $2698,  leaving  profit 
of  <M  641.  Other  income  amounted  to  $2290,  making 
t(ital  income  of  $39,931.  After  deduction  of  interest 
on  the  6t-.  per  cent,  mortgage  sinking  fund  bonds  of 
$73,938,  net  loss  was  $34,00(J,  as  comi)ared  with  net  in- 
come of  $71,069  in  the  corresponding  quarter  ot  1932. 

FRIENDS  TO  THE  END 

An  interesting  incident  occurred  in  England  last 
mcjiith,  when  in  accordance  with  the  wishes  of  the  late 
Dr.  J.  T.  Hill,  who  passed  away  last  month,  the  Doctor 
was  lowered  into  his  grave  with  his  pipe  in  one  hand,  a 
box  of  matches  in  the  other,  and  his  tobacco  pouch  on 
his  chest.  Thus  is  exemplified  a  man's  love  for  his 
friends. 

EXTRA  FOR  UNIVERSAL  LEAF 

Directors  of  the  Universal  Leaf  Tobacco  Company 
this  week  declared  an  extra  dividend  of  $1.00  and  the 
regular  quarterly  dividend  of  fifty  cents,  both  payable 
on  the  common  stock  of  the  company  August  Ist,  to 
stockholders  of  record  July  19th. 


June  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


10 


53rd  year 


THE  TOBACCO  WORLD 


June  15,  1933 


George  and  Grade  Dedicate  White  Owl  Exhibit 


Crowds  at  Dedication  Ceremoniesr- Insert  Shows  George  Burns  and  Grade  Allen  at  the  Microphone 


HOWDS  were  on  hand  to  see  and  hear  Guy 
Lombard©  and  his  Koyal  Canadians,  as  well 
as  George  Burns  and  Gracie  Allen,  dedicate 
the  General  Ci^jar  Company's  *' White  Owl'' 
exhibit  at  Chicago's  Century  of  Progress  International 
Exposition  and  formally  open  the  budding  for  public 
inspection.  Rufus  C.  Dawes,  president  of  the  Expo- 
sition, was  the  guest  of  honor  and  i)rincipal  speaker 
in  the  serious  part  of  the  dedicatory  ceremony.  In  the 
christening,  Gracie  Allen  instead  of  breaking  the  cham- 
pagne bottle  on  a  corner  of  the  building,  threw  it 
through  a  plate  glass  door,  nearly  shattering  also  the 
Columbia  microphones  w^hich  were  ])icking  u])  this 
])rogram  for  a  coast-to-coast  broa<lcast.  The  General 
Cigar  exhibit,  housed  in  its  own  building,  is  located 
near  the  Twentv-third  Street  entrance  to  the  Fair.  In 
it,  the  machines  which  produce  White  Owl  cigars  un- 
touched by  hands  are  seen  in  operation. 

Twenty-one  girls  are  making  White  Owls  at  the 
diicago  exhibit,  and  eleven  of  them  are  from  Middle- 
sex County,  New  Jersey.  Chosen  for  their  exceptional 
ability  in  rolling  a  neat  cigar,  these  girls  will  work  at 
the  Chicago  Fair  until  September.  They  came  from 
the  company's  plants  in  New  York,  New  Jersey  and 
Pennsylvania. 

Wednesday,  ^fay  31st,  marked  another  important 
milestone  in  the  history  of  the  White  Owl  cigar,  for  on 
that  day  the  '*  General"  radio  program  was  switched 
from  Robt.  Burns  to  White  Owl,  and  will  continue  as 
such  for  a  period  of  thirteen  weeks.  The  hour  is  the 
same,  namely,  9.30  to  10.00  P.  M.,  Eastern  Daylight- 
Saving  Time. 

On  acount  of  the  marked  difference  in  time,  there 
is  a  re-broadcast  of  the  first  and  succeeding  White  Owl 


programs  for  their  Pacific  Coast  hookup,  which  will  be 
heard  there  at  8.30  P.  M.  their  time. 

This  White  Owl  radio  series  embraces  the  largest 
hookup  of  stations  since  the  General  Cigar  Com])any 
first  started  to  use  this  medium.  There  is  a  total  ot 
forty-three  stations,  reaching  from  Coast  to  Coast.  It 
has 'been  conservatively  estimated  by  competent  au- 
thority that  the  AMiite  Owl  audience  will  be  in  the 
neighborhood  of  30,000,000.  The  latest  analysis  shows 
that  over  one-third  of  all  the  radio  sets  in  the  country 
tune  in  on  this  program  every  Wednesday. 

The  talent  will  be  the  same,  namely,  Guy  liom- 
bardo  and  his  Royal  Canadians,  which  has  twice  V)een 
voted  by  the  radio  editors  of  America  as  the  Ace  Or- 
chestra of  the  Air;  also  Burns  &  Allen,  whose  remark- 
able rise  to  fame  and  fortune  bespeaks  their  tremen- 
dous ])npularity  with  the  listening  public. 

The  first  White  Owl  liroadcast  attracted  unusual 
attention  throughout  the  country  for  several  reasons: 
(a)  The  exploitation  of  White  Owl  via  radio  was  new 
to  the  radio  public,  (b)  It  emanated  direct  from  the 
broadcasting  studio  located  on  the  grounds  of  the  Cen- 
tury of  Progress  Exposition,  (c)  It  was  the  first  Guy 
Lombardo-Burns  &  Allen  broadcast  ever  to  admit  an 
audience.  The  largest  studio  is  used,  with  a  seating 
capacity  of  over  8(K)  people,  (d)  White  Owl's  (lebut 
on  the  air  was  heralded  by  a  carefully  planned,  national 
news  and  photo  publicity  campaign. 

The  news  interest  which  the  first  White  Owl  ]>ro- 
gram  created  was  materially  augmented  and  magnified 
by  the  dedication  exercises  planned  for  the  opening  of 
the  White  Owl  Exhibit  at  the  Chicago  1933  World's 
Fair,  which  took  place  on  the  same  day  that  the  first 
White  Owl  program  was  broadcast  from  the  World's 
Fair  studio. 


June  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


11 


Fun  TO  BE  Fooled 


TODAY'S  MAGIC  FEATURE:  Coffee...  Hot  and  Delicious...  Out  of  Thin  Air! 


CopyriKbl,  laaa,  K.  J.  Keynolds  Tubatco  Company 


I  MAT)  A  CUP  Of  THE 
corf  EC    MVSfLf ,  SO  I 
KNOW  JT  WASN'T  A 
TRICK. 


you  -HAVE  BEEIV/ 
fOOL€T>  AGAIW, 
€UI€ 


_TWE  corrtE  ^OT 

WA5  TELESCOPED 
INTO  THE   TOP  OF 
THE   TABLE.    THE 
COFFEE     WAS    IN 
A  TANK  UNDER  THE 
STAGE.    AN    AS- 
SISTANT   PUMPED 
IT  UP  THROUGH  A 
RUBBER  TUBE  IN 
THE   lEO  OF  THE 
WACICIAN'S  STAND 


■OO  TH€y  "RfALLY  TASTE 
TLAT  9  I  TH0U6WT  THCV 
W£P€"  SUPPOSED  TO  B£ 
MILI>. 


MlLD?TTiy  A 
CAMEL  AND  yOUU 
GET  MILDNESS 
AND  BETTEI^ 
TASTE  TOO 


OH,JACK_T4^lS  iS. 
iVONDETifUL'   U^HAT 
IS  IT  T-HOSE  ADS  SAy- 
"it's  W0«£  fVN  TO  KNOW  ? 


YiS.lTS  THE 
TOBACCO  THAT 
COUNTS,  ELLIE, 


ELLIE  DIDN'T 
KMOW 

THAT  SHE  HAD 
ILLUSIONS 

1 

ABOUT 
CIGA^^ETTES 
UNTIL   JACK 
PERSUADED 

\t'S  MOM  f  U** 
to  KNOW 


ONE   OF    HIS 
CAMELS.    NOW 
SHE  S  A  CAMEL 
FAN, TOO. 


^Imfen^/fomoffi^JMl,  36-»6€  illusttwted  wa6ic 

ioOK  fflWTAlNIW6  23  MYSTlfyiNG  ClGAUETTE.CAW.AND  COIN  Tl^lCKS  WITH- 
OUT SKIU  OH  WCVIOUS  €XPCRt£NC€  VOU  CAM  BE  THE  LIFE  Of  ANY  MRTy 
AND  TOOL  THOSE  "WISE  GUYS"  WHO  KI»OW  ITALL.MAIL  O'^^^J^^^t^i  *X 
?16HT  WITH  fHONTS  fWM  5  WCW  Of  CAMCLS-iWr/-  OM0f^  MlMfU 


Camels  are  made  ^^^^^^^Stob^^ 
from   finer,  MORE 
EXPENSIVE  tobac- 
cos than  any  other        ^ 

popular  brand  .  .  .  ^^               ^^ 

You'll    appreciate  \   f^^^^     ^  ^^ 

the  mildness. ..the  ^L^||^|^^       fS 

flavor...  the  added  ^f^^K^/j. 

pleasure    of   cost-  ^^       ^rW/" 

lier  tobaccos.  ^^''^^^'^'^H^AyA 

2y_y- 

PJ.'jTiiIETnOLDS  TOBACCO^COMPAMV.  0«l»«rtmwrt  Be 

,  WIMSTON-SAI-CM.  n.  C.-l  •nclo..  front. ^tn  5 

I  Camel  iHK-k»    SenJ  postpaid  FREE    MAOK.    BUU&. 

I  Name 

|Str««( 

1  CUV ^.^.^ Jgtotr^^^^ 


MATCMlitS 


'^^J^' 


12 


53rd  year 


THE  TOBACCO  WORLD 


June  15,  1933 


From  Congress 


RAL 

Departments 


DOPTION  of  codes  of  fair  coinpelition  by  the 
tobacco  and  other  industries  of  the  country  is 
provided  for  in  the  industrial  recovery  bill  ap- 
proved by  Congress  just  prior  to  adjournment. 
Declaring  it  to  be  tlie  policy  of  Congress  ''to  remove 
obstructions  to  the  free  flow  of  interstate  and  foreign 
commerce  which  tend  to  diminish  the  amount  thereof; 
and  to  provide  for  the  general  welfare  by  promoting 
the  organization  of  industry  for  the  purpose  of  co- 
operative action  among  trade  groups,  to  induce  and 
maintain  united  action  of  labor  and  management  under 
adequate  governmental  sanction  and  supervision,  to 
eliminate  unfair  competitive  practices,  to  promote  the 
fullest  possible  utilization  of  the  present  productive 
capacity  of  industries  in  order  to  avoid  undue  restric- 
tion of  production,  to  increase  the  consumption  of  in- 
dustrial and  agricultural  products  by  increasing  pur- 
chasing power,  to  reduce  and  relieve  unemplo>Tnent,  to 
improve  standards  of  labor,  and  otherwise  to  rehabili- 
tate industry  and  to  conserve  natural  resources,'*  the 
bill  provides  that  **upon  the  application  to  the  Presi- 
dent by  one  or  more  trade  or  industrial  associations  or 
groups,  the  President  may  approve  a  code  or  codes  of 
fair  competition  for  the  trade  or  industry  or  subdivi- 
sion thereof.*' 

Where  no  codes  are  adopted  voluntarily  by  an  in- 
dustry, the  President  is  authorized,  upon  his  owti  mo- 
tion or  upon  complaint  to  him  that  al)uses  inimical  to 
the  public  interest  are  prevalent,  to  liold  public  hear- 
ings and  prescribe  and  approve  a  code. 

Codes  will  be  approved  only  if  the  applicants  are 
"truly  representative'*  of  the  trade  involved  and  the 
codes  '*are  not  designed  to  promote  monopolies  or  to 
eliminate  or  oppress  small  enterprises  and  will  not 
operate  to  discriminate  against  them." 

It  is  further  provided  that  codes  shall  not  permit 
monopolies  or  monopolistic  practices,  and  wiiere  they 
atTect  the  services  and  welfare  of  persons  engaged  in 
other  steps  of  the  economic  process,  such  persons  shall 
not  be  deprived  of  the  right  to  be  heard  prior  to  ap- 
proval of  such  codes  by  the  President. 

After  codes  are  approved,  tliey  are  to  be  the 
standards  of  fair  competition  for  the  trade  involved, 
and  any  violation  of  such  standards  in  any  transaction 
in  or  affecting  interstate  or  foreign  commerce  shall  be 
deemed  an  unlawful  method  of  competition  within  the 
meaning  of  the  Federal  Trade  Commission  Act. 

Protection  from  imports  of  commodities  which 
will  adversely  affect  any  industry  which  has  adopted  a 
code  is  provided  for  in  the  bill,  the  President  being  au- 
thorized, after  investigation  by  the  United  States 
Tariff  Commission  shows  complaints  to  be  w^ell 
founded,  to  limit  the  quantity  of  such  imports  and  to 
require  that  imports  be  made  only  under  Government 
licenses. 

Licenses  for  domestic  industries  are  not  to  be  re- 


From  our  (Washington  Bureau  ^Z^Albce  ButLDiNG 


quired  generally,  but  whenever  the  President  finds  that 
destructive  wage  or  price  cutting  or  other  activities 
contrary  to  the  policy  of  the  measure  are  being  prac- 
ticed lie  may  require  business  enterprises  in  the  trade 
alYected  to  take  out  licenses.  This  provision,  however, 
is  to  apply  for  only  one  year  and  may  be  repealed 
sooner  by  Presidential  proclamation  or  Congressional 
joint  resolution. 

The  financing  of  the  $3,300,000,000  bond  issue  for 
pul)lic  works,  which  is  a  part  of  the  industrial  recovery 
bill,  will  be  through  a  tax  program  sponsored  by  Sen- 
ator Pat  Harrison  of  Mississippi,  chairman  of  the 
finance  committee,  instead  of  through  the  increased 
normal  income  tax  rates  provided  by  the  House  of  Rep- 
resentatives. 

The  bill  as  passed  provides  for  an  increase  in  the 
Federal  gasoline  tax  to  VA  cents  per  gallon;  continua- 
tion for  an  additional  year  (to  July  1, 1935)  of  the  spe- 
cial taxes  in  the  revenue  law  of  1932;  a  tax  of  five  per 
cent,  upon  dividends,  to  be  collected  at  the  source;  and 
a  tax  of  $1.00  upon  each  $1000.00  of  the  *' adjusted  de- 
clared value"  of  the  capital  stock  of  all  active  corpora- 
tions. 

This  value  is  to  be  the  value  **as  declared  by  the 
corporation  in  its  first  return,"  for  the  purpose  o'f  ini- 
tially lev-j^ing  the  tax,  but  in  subsequent  vears  is  to  be 
the  original  declared  value,  plus  the  cash  and  fair  mar- 
ket value  of  property  paid  in  for  stock  or  shares, 
paid-in  surplus  and  contributions  to  capital,  and  earn- 
ings and  profits,  from  which  shall  be  deducted  the  value 
of  any  property  distributed  in  liquidation  to  the  share- 
holders, distributions  of  earnings  and  profits,  and  defi- 
cits, whether  operating  or  non-operating. 

To  prevent  under-valuation  of  capital,  it  is  pro- 
vided that  there  shall  be  imywsed  an  excess-profits  tax 
of  five  per  cent,  upon  all  income  of  corporations  in  ex- 
cess of  121/2  per  cent,  of  the  adjusted  declared  value. 

These  taxes  may  be  repealed  by  the  President 
when  the  total  receipts  of  the  Government  during  a 
fiscal  year  exceed  total  expenditures,  or  upon  repeal  of 
the  Eighteenth  Amendment. 

Additional  income  is  also  to  be  derived  bv  the 
Government  from  amendments  to  the  administrative 
provisions  of  the  revenue  law%  designed  to  plug  up  leaks 
disclosed  by  recent  Senatorial  investigations. 


KCIPROCAL-TARIFP  agreement  with  other 
governments  will  be  submitted  by  President 
Roosevelt  for  approval  of  the  Senate,  as  nego- 
tiated, in  the  customary  manner,  and  no  at- 
tempt will  be  made  to  secure  legislation  giving  him  full 
authority  to  consummate  such  treaties  without  review. 
The  President's  original  plan  for  tariff  legislation 
was  abandoned  in  order  that  the  special  session  of  Con- 

(Continued  on  Page  17) 


June  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


13 


bpiCY  leaves  of 
TURKISH  tobacco 
are  strung  to  dry 
and  cure  in  the  sun. 


Well.tnafs  sometnin^  about 

cigarettes   i  never  knew  beiore 


7m  CM€lAette  ^Ult<i   MIIDER 

7m  CMu^ette  tAa^ 


TASTES  BETTER 


rd  never  thought  much  ahout  what's  inside  a 
Chesterfield  cigarette.  But  I  have  just  been  read- 
ing something  that  made  me  think  about  it. 

Just  think  of  this,  some  of  the  tobacco  in 
Chesterfield  —  the  Turkish — comes  from  4000 
miles  away!  And  before  it  is  shipped  every 
single  leaf  is  packed  by  hand. 

Of  course  I  don't  know  much  about  making 
cigarettes,  but  I  do  know  this — that  Chesterfields 
are  milder  and  have  a  very  pleasing  aroma  and 
taste.    They  satisfy — and  that's  what  counts! 

d)  1933,  Liggett  &  Myers  Tobacco  Ca 


14 


53rd  year 


THE  TOBACCO  WORLD 


June  15,  1933 


Welcome,  Hilo  and  Envoy 


T  's  u  ret'rosliiiig  interlude  on  a  hot  business  day 
to  visit  an  up-and-coming  plant  like  that  of 
the  new  and  already  active  Pennstate  Cigar 
Corporation,  which  has  just  started  shipments 
of  its  Hilo  and  Envoy  brands.  You  feel  a  welcome 
there,  and  somehow  you  soon  become  infected  with  the 
enthusiasm  of  the  entrepreneurs  of  this  latest  company 
to  enter  the  cigar  manufacturing  business,  at  a  time 
when  many  long  established  in  the  industry  have  begun 
to  despair  of  its  future. 

The  address  of  the  plant  is  xMlegheny  Avenue  and 
Boudinot  Street,  Philadelphia  Even  if  you  are  not  a 
native  son,  this  may  mean  no  more  to  you  than  that  it 
is  located  somewhere  on  Allegheny  Avenue,  in  the 
great  northeast  section  of  the  city.  So  let's  inform 
those  to  whom  Boudinot  Street  is  terra  incognita,  that 
it  is  situated  four  blocks  west  of  the  Allegheny  Avenue 
Station  of  the  Frankford  El,  and  that  the  number  of 
the  i)lant  is  426  East  Allegheny  Avenue,  which  means, 
to  motorists,  that  it  is  four  blocks  east  of  Front  Street. 
Chances  are  that,  after  you  have  stated  your  busi- 
ness, you  will  meet  Walter  L.  Katzenstein,  the  treas- 
urer and  sales  manager  of  the  business.  And  the  best 
wav  we  can  introduce  vou  to  him  is  to  ask  vou  to  turn 

»  •'  w 

to  page  17  of  this  issue  and  read  the  company's  adver- 
tisement. That  is  Walter  Katzenstein  talking  to  you. 
From  that  copy  you  will  get  an  idea  of  I  he  business 
principles  behind  the  ])usiness,  in  his  own  words,  so  we 
are  relieved  of  the  necessity  of  going  further  into  that. 
All  of  which  is  another  way  of  saying  that  the  adver- 
tisement is  our  idea  of  exceptionally  good  two-for-five 
cigar  copy  for  a  tobacco  business  paper. 

Mr.  Katzenstein  will  take  you  for  a  tour  of  the 
plant.  Inci4entally,  you  will  meet  Harry  I.  Tabakin, 
president,  but  only  for  a  few  minutes,  because  he  will 
probably  bo  too  busy  supervising  operations  to  do  any- 


tliing  more  than  observe  the  social  amenities  by  ac- 
knowledging the  introduction  and  turning  you  back  to 
Mr.  Katzenstein.  AVe  must  not  leave  him,  how^ever, 
without  letting  you  know  that,  while  he  is  still  only  a 
young  fellow,  determined  to  get  along,  he  has  spent 
twenty-one  out  of  his  thirty-eight  years  in  the  cigar 
business,  the  last  three  years  as  vice-president  and 
production  manager  of  M.  Marsh  &  Son,  nuumfactur- 
ers  of  Marsh  Wheeling  Stogies,  in  Wheeling,  West  Vir- 
ginia. And  this  is  as  good  a  place  as  any  to  state  that 
Walter  Katzenstein  has  also  spent  a  long  apprentice- 
ship in  the  cigar  business,  the  last  several  years  as  sec- 
retary, treasurer  and  sales  numager  of  M.  Marsh  & 
Son. 

There  are  12,500  sciuaie  feet  of  floor  space  in  the 
Pennstate  daylight  factory.  Production  is  of  the  pro- 
gressive, straight-line  ty}je,  with  no  back-tracking. 
Tobacco  comes  in  at  the  rear  and  inunediatelv  ijroes  to 
the  sweatroom,  which,  for  a  company  specializing  ex- 
clusively in  cigars  retailing  at  two-for-five  cents,  has 
tlie  substantial  capacity  of  250  cases.  And  is  it  hot? 
Did  you  ever  stick  your  head  in  a  sweatroom? 

Tlien,  in  sequence,  to  the  dry  rack,  the  strii)ping 
room,  the  cigar  machines,  the  inspection  depai-tment 
and  the  high-speed,  80-a-minute,  fastest-in-t he-world, 
cellophaning  and  banding  unit.  It  is  worthy  of  note 
that  this  last-named  is  the  second  of  its  kind  manufac- 
tured by  the  International  Cigar  Machinery  Company. 
The  first  unit  is  now  on  display  at  the  Century  of 
Progress  in  Chicago. 

Pennstate  has  a  production  capacity  of  40,000  a 
day,  and  already  has  healthy  distribution  arranire- 
nionts  through  the  East  and  Middle  AVest.  Mr.  Katz- 
enstein is  especially  ])roud  of  the  fact  that  the  company 
had  enough  orders  to  take  care  of  several  weeks'  pro- 
duction before  thev  had  a  cii?ar  to  show. 


Tobacco  Notables  Working  for  Recovery 


\^mm  OKK  of  organizing  the  National  Tobacco  Coun- 
^\^    cil  and  establishing  a  code  of  practices  under 
the  National  industrial  Recovery  Act,  is  en- 
gaging the  industry's  best  minds.     Note  the 
names  of  the  men  serving  actively  on  the  committees 
and  meeting  frequently  to  co-ordinate  all  elements  in 
the  tobacco  held  in  their  efforts  to  hasten  recovery: 

Cigar  Manufacturers:  Harvey  L.  Hirst,  Bayuk 
Cigars,  Inc.,  Philadelphia;  William  Best,  General  Ci- 
gar Co.,  Inc.,  New  York;  E.  A.  Kline,  E.  A.  Kline  & 
Co.,  New  York ;  Manuel  Perez,  Marcelino  Perez  &  Co., 
Tampa;  Moitimer  Kegensburg,  E.  Kegensburg  &  Sons, 
New  York. 

Distributors:  Joseph  Kolodny,  Jersey  City  To- 
bacco Co.,  Jersey  City;  PI  Asbury  Davis,  F.  A.  Davis 
&  Sons,  Baltimore;  E.  C.  Dearstyne,  Dearstyne  Bros. 
Tobacco  Co.,  Albanv. 

Retailers:  William  A.  Hollingsworth,  New  York; 


Down  at  Washington,  the  list  of  those  attending 
the  series  of  leaf  tf>})acco  conferciiccs  reads  like  a  ros- 
ter of  leading  men  of  tlie  industrv:  Howard  Cullman, 
of  Cullman  Brothers,  New  York;  Albert  H.  Gre 


cro" 


American  Cigar  Co.;  Harlev  Jefferson,  American  Ci- 
gar Co.;  Wm.  E.  Waterman,  Waitt  &  Bond;  Felix 
Greenhut,  General  Cigar  Co. 

T.  E.  Brooks,  York  County  Cigar  Manufacturers' 
Association,  Red  Eion,  J^a.;  AV.  L.  Crounse,  Washing- 
ton, 1).  C.;  Emerson  Ela,  Northern  Wisconsin  Co- 
ojMiative  Tobacco  l*ool,  Madison,  Wis. 

Charles  D.  Lewis,  Hartford  Countv  Farm  Bureau, 
Hartford,  Conn. ;  F.  H.  Whipple,  Olds  &  Whipple,  Inc., 
Hartford,  Conn.;  John  B.  Stewart,  Hartman  Tobacco 
Co.,  Hartford,  Conn.;  George  F.  Gershel,  Gershel- 
Katfenbergh  Tobacco  Co.,  Hartford,  Conn.;  W.  P. 
Haas,  L.  B.  Haas  &  Co.,  Inc.,  Hartford,  Conn.;  P>ed  B. 
Griffin,  New  England  Tobacco  Growers'  Association, 
Hartford,  Conn.;  J.  W.  Alsop,  J.  W.  Alsop,  Inc.,  Hart- 
foid,  Conn.;  Olcott  F.  King,  So.  Windsor,  Conn.;  An- 
drew Steele,  New  England  Tobacco  Growers'  Associa- 
tion, Warehouse  Pt.,  Conn. 

Milton  H.  Ranck,  Lancaster,  Pa.;  Abraham  Mann, 
Millersville,  Pa. ;  S.  S.  Bard,  E.  Petersburgh,  Pa. ;  Fred 
L.  May,  Quincy,  Fla.;  J.  T.  Budd,  Jr.,  Quincv,  Fla.; 
George  W.  Munroe,  Quincy,  Fla.;  James  j'.  Love, 
Quincy,  Fla.;  Dawson  ( 'liambers,  Lexington,  Kv., 
Flank  (1  Taylor,  Lexington,  Ky.;  Thomas  E.  Johnson, 
Springfield,  Tenn.;  C.  A.  Mitchell,  Henderson,  Kv.;  C. 
E.  i^rehm,  Knoxville,  Tenn.;  H.  B.  Price,  Lexington, 
Ky. 


June  15,  1933 


THE  TOBACCO  WORLD 


53rd  year 


NEW  LA  AZORA  SOON  READY 

The  G.  H.  P.  Cigar  Company,  manufacturer  of 
the  famous  El  Producto  brand,  is  preparing  to  launch 
a  new  five-cent  ])rand,  or  probably  we  should  say  re- 
vive an  old  one,  the  La  Azora.  The  new  La  Azora  will 
soon  be  ready  for  shipment,  and  package  and  ])roduct 
have  been  approved  only  after  long  and  careful  study 
of  the  existing  denuuid  among  consumers  for  a  ])igger 
and  better  five-cent  cigar.  The  five-cent  La  Azora  will 
be  a  long  filler,  Club  Perfecto  shape,  with  a  (\)nnecti- 
cut  shade-grown  wrapper,  and  should  prove  to  be  a 
winner. 

MIDDLETON'S  NEW  STAND 

John  Middleton,  manufacturer  of  the  Walnut 
smoking  mixture,  and  whf)  conducts  a  high  grade  stand 
at  1211  Walnut  Street,  has  taken  over  the  o])eration  of 
the  stand  in  the  Concourse  of  the  Pennsvlvania  Build- 
ing,  Sixteenth  Street  and  the  Parkway,  formerly 
<»perated  by  Harry  A.  Tint.  Mr.  Tint  is  concentrating 
his  operations  at  142t)  Cliestnut  Street,  where  he  re- 
cently opened  his  new  stand,  having  moved  from  the 
Arcade  at  that  address,  where  he  was  formerlv  located 
a  few  doors  off  the  street. 

EDGEWORTH  FOR  FATHER'S  DAY 

Larus  &  Bro.  Comijany,  Richmond,  Va.,  mannfac- 
turers  of  the  well-known  Edgeworth  smoking  tobacco, 
are  capitalizing  on  the  Fatlier's  Day  appeal  by  olTering 
a  special  deal  consisting  <>t'  tour  packages  of  Edge- 
worth  tobacco,  value  r>0  cents;  a  genuine  No.  HIT  Pipe, 
vahie  $1.00,  and  l^nmidor  Zip])er  pouch,  vahie  $1.00, 
making  a  total  value  of  $2.(10,  at  the  s]>ecial  ]»rice  of 
$1..*J9.  The  com}>ination  deal  is  packed  in  an  attractive 
t'ather's  Dav  irift  box,  an<l  is  beiuir  featured  bv  Yahn 
&  McDonnell  stores  with  good  results. 

THEODORE  6RAB0SKY  BETTER 

Theodore  Oraboskv,  well-known  member  of  the 
sales  force  of  Grabosky  Bros.,  Inc.,  and  who  has  been 
confined  to  a  Philadelphia  hospital  for  several  weeks 
due  to  serious  head  injuries  suffered  in  a  recent  auto- 
mobile accident,  is  reported  to  be  greatly  im|)roved, 
and  his  many  friends  will  rejoice  to  know  that  he  is 
definitely  on  the  road  to  recovery. 


Harry  Kenyon,  Wilmington,  Del.,  is  going  ahead 
very  nicely  on  Baynk  Phillies  and  is  pressing  the  fac- 
tory for  deliveries  on  his  standing  requirements. 


Grabosky  Bros.,  Inc.,  are  maintaining  a  steady 
I)ace  in  their  production  (lei)artnient  of  the  Royalist 
cigar,  and  report  an  increase  in  volume  of  orders  re- 
cently, with  a  nnich  brighter  outlook  for  the  future. 


I.  B.  White,  manager  of  the  cigar  department  of 
John  Wagner  &  Sons,  Dock  Street,  distributors  of 
high  grade  cigars  and  smoking  tobaccos,  has  just  re- 
turned from  a  trip  along  the  southern  New  Jersey 
coast,  and  reports  business  in  that  section  very  good; 
in  fact,  consideral)lv  ahead  of  last  vear. 


Brigirs  SmoHng  ToTiacco,  tliat  high  grade  mixture 
of  the  P.  Lorillard  Co]n])any,  which  was  introduced 
about  a  year  ago,  and  which  met  with  such  a  phenome- 
nal demand  inunediatelv,  is  maintaining  that  demand 
in  a  highly  gratifying  manner.  Yahn  &  McDonnell  are 
the  distrilmtors  for  this  territorv. 


Benjamin  C.  J.  Lmnley,  representing  the  Garcia  y 
Vega  clear  Havana  factory  in  Tampa,  returned  to 
Philadeli)hia  this  week  after  a  tiip  to  P>altimore  and 
Washington,  where  he  foun<l  everyl)ody  o]itimistic 
over  the  recent  ])ick-up  in  business,  and  brought  home 
a  u'ood  volume  of  orders  Un-  Garcia  v  Voii'a  cigars. 


Yahn  ^Jc  McDonnell  Cigars,  017  Chestnut  Street, 
laruest  distributois  of  ciuars  an<l  smokcis  articles  in 
this  territory,  are  exju'iiencinu"  a  dcH'idedly  increased 
demand  for  theii*  ik'w  Mai'cella  and  Mint  Perfecto 
brands,  l)oth  retailing  at  live  cents  each,  and  being 
marketed  under  their  recently  inaugurated  ''New 
Deal"  plan.  Their  As  You  Like  Tt  l)rand,  retailing  at 
ten  cents,  is  also  comimi'  in  for  its  share  of  tlie  increase 
u!ider  the  ''Xew  Deal."  The  recent  increase  in  sales 
of  these,  and  other  brands,  has  necessitate*!  the  om- 
ploynient  of  additional  help  by  this  firm,  which  is  one 
of  the  most  encouraging  bits  of  news  we  have  heard  for 
a  long  time. 


16 


53rd  year 


THE  TOBACCO  WORLD 


June  15,  1933 


MURIEL 


NEW    SIZE 


5>^ 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  5^. 


L 


Mfd.  by 
r.  LOHiLLARU  CO..  IMC 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION         ^^^iC^)^ 
OF  UNITED  STATES  "^^TjM^ 

JESSE  A.   BLOCH.   Wheeling.   W.  Va Pretidenl 

CHARLES  J.   EISENLOHR.   Philadelphia.    Pa Ex-President 

JULIUS  LICHTENSTEIN,  New  York,  N.  Y Vice  Preaident 

WILLIAM  BEST.  New  York,  N.  Y Chairman  Executive  Committee 

MAJ.  GEORGE  W.  HILL,  New  York,  N.  Y Vice  Preaident 

GEORGE  H    HUMMELL.  New  York,  N.  Y Vice-President 

H.  H.  SHET.TON.  Washington,  D.  C Vice- Preaident 

WILLIAM  T.   REED.  Richmond.  Va Vice- Preaident 

HARVEY  L.  HIRST,  Philadelphia.  Pa Vice  Preaident 

ASA  LEMLEIN.   New  York.  N.   Y Tremaurer 

CHARLES  DUSHKIND,  New  York.  N    Y     Counsel  and  Managing  Director 

Headquarters.  341   Madison  Are..  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.    D.    SPALDTMG.  Cincinnati,   Ohio    President 

CHAS.   B.  WITTROCK.  Cincinnati,  Ohio  Vice-President 

GEO.   S.   ENGEL,  Covinijtnn,   Ky Treasurer 

WM.  S.  GOLDENBrRG.  Cincinnati.  Ohio  Secretary 

ASSOCIATED  CIGAR  MFRS.  \MD  LEAF  TOBACCO  DEALERS 

TOHN  H    DUYS.  New  York  City   President 

MILTON"  RAVCK.  Lancaster,  Pa First  Vice-President 

D    EMIL  KLEIN.  New  York  City  Second  Vice-President 

LEE  SAMUELS.  New  York  City   Secretary-Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN.  Newark.  N.  J President 

ALBERT  FREEMAN.  New  York.  N.  Y First  Vice-President 

IRVEN  M    MOSS.  Trenton.  N.  J Second  Vice-President 

ABE  BROWN",  180  Grumman  Ave.,  Newark.  N.  J Secretary-Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF       . 

TRADE 

ASA    LEMLEIN    President 

SAMUEL  WASSERMAN  Vice-President 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 

DISTRIBUTORS 

C.  A.  JUST,  St.  Lnuis,  Mo President 

E.  ASBURY   DAVIS.   Baltimore,  Md Vice-President 

E,   W.  HARRIS.   Inflianapolis,  Ind Vice-President 

JONATHAN  VIPOND.  Scranton,  Pa Vice-President 

GEO.   B.  SCRAMBLING,  Cleveland,  Ohio   Treasurer 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jersey  City,  N.  J SccreUry 


H.  L.  JUDELL  DIES 

L.  JUDELL,  president  of  H.  L.  Judell  &  Com- 
l)aiiy  of  San  Francisco,  and  one  of  the  most 
widely  known  men  in  the  cigar  industry,  died 
June  5th,  accordini>'  to  word  received  by  his 
son,  Emile  Judell,  of  New  York  City,  vice-president  of 
Webster  Eisenlolir,  Inc.,  ci<?ar  manufacturers. 

Mr.  Judell  was  eii»:hty-nine  years  old  and  was 
a  i)ioneer  Californian,  sailing  around  Cape  Horn  in 
185J)  to  settle  there.  He  was  a  veteran  of  the  Civil  War, 
a  Past  Connnander  of  the  G.  A.  R.,  and  w^as  active  in 
many  philanthropic  and  fraternal  organizations  and 
the  Boy  Scouts  of  America.  He  had  been  engaged  in 
the  cigar  business  in  San  Francisco  for  more  than  sev- 
enty years. 

He  is  survived  by  another  son,  Adolph  Judell,  of 
San  Francisco,  and  two  daughters,  Mrs.  C.  M.  Wollen- 
berg  of  San  Francisco,  and  Dr.  Malvine  Decastello  of 
Vieima. 

NEW  CIGAR  PLANT  IN  KINGSTON 

The  Colonial  City  Cigar  Manufacturing  Company, 
Inc.,  has  begun  operation  in  Kingston,  N.  Y.,  employ- 
ing about  twenty  persons. 

The  officers  of  the  company  are  Jose  Suarez,  pres- 
ident and  treasurer,  formerly  superintendent  of  the 
J,  B.  Black  &  Company  plant  in  that  city  for  the  past 
seventeen  years. 

Arthur  Morrill,  first  vice-president,  in  charge  of 
distribution,  formerly  associated  with  the  sales  depart- 
ment of  the  Black  Company,  and  also  associated  with 
the  B.  &  M.  cigar  factory  in  Albany,  and  at  one  time 
general  manager  for  Fitzpatrick  &  Draper. 

Manuel  Suarez,  second  vice-president,  formerly 
associated  with  the  Charles  the  Great  factory  in  Tam- 
]m,  and  Silveria  Suarez,  secretary,  also  formerly  con- 
nected with  the  Black  Company. 

The  principal  brand  to  be  manufactured  by  the 
Colonial  Company  at  the  present  time  is  the  King 
Stone,  in  seven  sizes,  and  to  retail  at  popular  prices. 

SMOKES  A  CIGAR  FOR  TWO  HOURS 

The  winner  of  the  **slow  smoking"  event  at  the 
annual  championship  meeting  of  the  South  German 
Smokers'  League,  held  at  Frankfort,  recently  kept  a 
2-f  j-inch  cigar  going  for  two  hours  and  a  (juarter.  He 
was  a  member  of  the  Hanau  Smokers'  Club,  which  has 
a  considerable  reputation  in  Germany.  There  were  89 
competitors  in  this  particular  event.  At  the  end  of  100 
minutes  twenty-five  cigars  were  still  alight,  but  the 
number  dropped  to  five  at  the  end  of  the  second  hour. 
Holders  were  not  allowed,  and  short  and  hot  ends  were 
held  with  the  fingers.  All  the  competitors'  cigars,  of 
course,  were  of  the  same  length  and  thickness. 


John  Wagner  &  Sons  report  a  further  definite  in- 
crease in  the  sale  of  their  imported  cigar  brands  during 
the  past  three  weeks,  amounting  in  some  cases  to  25 
])er  cent.  Their  domestic  brands,  Wagner  and  Monti- 
cello,  are  also  enjoying  an  excellent  demand,  as  well  as 
their  Monticello  brand  of  high  grade  smoking  tobacco; 
in  fact,  their  report  on  present  business  is  that  it  is 
'*very  good."  Monticello  smoking  tobacco  can  now  be 
purchased  in  many  high  grade  stands  in  the  Middle 
West,  purely  on  its  merit. 


June  15,  1933 


Say  You  Saw  It  in  The  Tobacco  World 


53rd  year 


17 


News  from  Congress 

(Continued  from  page  12) 


gress  might  not  run  too  long  into  the  period  of  the 
World  Economic  Conference  which  opened  in  London, 
J  une  12.  Submission  of  such  legislation,  it  was  feared, 
would  precipitate  a  lengthy  debate  in  Congress,  in  the 
course  of  wliich  statements  might  be  made  which  would 
be  misinterpreted  in  Europe. 

The  Administration's  plans  for  reciprocal-tarill" 
agreements,  however,  have  not  in  the  least  been  al- 
tered, and  they  will  be  negotiated  as  soon  as  the  Lou- 
don conference  lays  down  new  principles  for  interna- 
tional trade  for  the  consideration  of  which  it  was 
called.  Inasmuch  as  the  economic  meeting  is  expected 
lo  continue  for  a  number  of  months,  it  is  not  consid- 
ered likely  that  any  treaties  will  be  concluded  before 
Congress  reconvenes  next  January  for  its  regular  ses- 


sion. 


MERICAX  industry  during  the  next  few  weeks 
will  pass  through  a  test  period  which  should 
deter  mine  the  extent  to  which  recent  gains 
may  be  indicative  of  a  more  than  temporary 
change  in  trend.  General  business  and  trade  con- 
tinue favorable,  according  to  industrial  reports  reach- 
ing the  Department  of  Coimiierce,  but  a  lew  lines  of 
activity  give  evidence  of  slackening  in  the  rate  of  ad- 
vance. 

W^hile  part  of  the  recent  rise  no  doubt  has  been 
due  to  fundamental  factors  which  have  caused  im- 
provement, it  was  declared  by  officials  of  the  depart- 
ment, there  can  be  no  doubt  that  speculative  purchas- 
ing has  played  an  important  part.  Basic  factors  in 
sustained  business  activity  include  consumer  demand 
and  purchasing  power,  and  unless  demand  comes  up  to 
expectations  and  supports  increased  output,  industry 
and  trade  will  again  be  up  against  a  scarcity  of  busi- 
ness. 

Increased  employment  and  higher  wages  will  con- 
tribute toward  the  desired  end,  it  was  pointed  out,  al- 
though the  tendency  in  the  past  has  been  for  these  fac- 
tors to  lag  behind  production  and  price  advances,  and 
there  is  no  evidence  as  yet  to  indicate  that  such  is  not 
the  case  at  the  present  time.  While  over  600,000  unem- 
ployed went  back  to  work  in  April  and  many  more  in 
May,  and  wage  increases  are  becoming  increasingly 
f  reijuent,  it  was  stated,  a  huge  number  are  still  without 
work  and  considerable  progress  is  yet  to  be  made  be- 
fore there  can  be  a  substantial  increase  in  buying 
power. 

RESIDENT  Koosevelt's  emergency  legislative 
program  will  olTer  few  constitutional  difficul- 
ties, according  to  Attorney  General  Homer  S. 
Cummings,  and  the  measures  enacted  during 
the  special  session  of  Congress  impose  no  more  radical 
a  test  upon  fundamental  law  than  those  adopted  during 
the  World  War. 

**  Undoubtedly  the  present  situation  presents 
manv  novel  issues,"  the  Attornev  General  declared  in 
discussing  the  question,  "but  we  shall  meet  them  as 
they  arise;  and  in  dealing  with  given  cases,  I  am  con- 
fident that  the  courts,  in  the  words  of  Mr.  Justice 
Holmes,  will  consider  them  *in  the  light  of  our  whole 
experience,  and  not  merely  by  what  was  said  a  hun- 
dred years  ago.'  It  is  this  very  flexibility  which  has 
permitted  the  Constitution  to  withstand  strain  and  en- 
dure. 


'^Manufacturers   of 
Good  Cigars" 


\Vc  have  been  told  that  we're  unique.  Practically  every  other  cigar  manu- 
facturer makes  'fine'  cigars.  Our  letterhead  bears  only  the  modest  phrase 
quoted  above.  We  make  only  'good'  cigars. 

To  betray  a  trade  secret,  it's  impossible  to  make  clear  Havanas  to  retail 
at  2  for  5c.  It's  even  pretty  hard  to  make  those  Havana  'blends'.  But  it 
is  altogether  feasible  to  make  a  mighty  good  2-for-5,  particularly  if  the 
necessary  operations  and  resources  can  be  geared  in  proportion. 

Which  is  where  we  fit  in.  For  we  have  no  antiquated  inventory  to  work 
up.  We  have  no  burdensome  overhead  to  absorb.  We  do  not  consider  the 
'twofer'  an  unwelcome  step-child.  The  manufacture  of  2-for-5's  is  our 
entire  reason  for  existence.  And  by  concentrating  in  that  single  field,  and 
pointing  our  not  inconsiderable  energies  and  intelligence  in  that  one  direc- 
tion, we  feel  that  we  can  make  them  a  little  better  than  most  other  people. 
Not  'fine' — but  certainly,  'good'. 

Our  tzvo  brands,  HILO  and  ENVOY,  are  long- filler, 
Connecticut  tvraf'per,  individually  cellophancd  and  are 
really  handsomely  packaged  in  30's  only.  Production  is 
just  getting  under  umy  and  ive'll  be  glad  to  send  samples 
and  discuss  territorial  restrictions. 


PENNSTATE    CIGAR    CORPORATION 

Allegheny  Avenue  and  Boudinot  Street 
PHRADELPHTA,  PA. 


For  what  is  interesting 
and  entertaining  in  the 
tobacco  world — 


be  a  regular 
reader  of 


The  TOBACCO  WORLD 


Send  Two  Dollars,  with  the  coupon  helow  to  The 
Tobacco  World,  236  Chestnut  St.,  Phila.,  Pa.,  and 
get  your  copy  twice  a  month  for  a  year. 


Name 


Street  No. 
P.  O.    ~ 


..State 


18 


53rd  vear 


Sat/  Tou  Saw  It  in  The  Tobacco  VVorld 


June  15,  1933 


EstabliiheJ    1886 


"BEST  OF  THE  BEST" 


^^^^^±±L  A.  SANTAELLA  &  CO. 

Office,  1181   Broadway,  New  York  City 

FACTORIES:  Tampa  and  Kep  West,  Florida 


OUR  HIGB-GRADE  NON-EVAPORATINO 

CIGAR  FLAVORS 

Make  tobacco  meUow  and  smooth  In  charactef^ 
and  impart  a  most  palatable  flavor 

FUYORS    FOR    SNOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BKTIJN.  AMOMATIZEB.  BOX  FLAVORS.  PASTE  SWEETENERS 

FRIES  Sl  BRO..  92  Recde  Street.  New  York 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  mimmum  charge  of  scventy-hve  cents  (75c  )  payable 
strictly  in  advance. 


POSITION  WANTED 


CIGAR    FACTORY    SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience    With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — Xo  parking  restrictions;  good   location;   low  rent; 
freight  elevator  and  loading  platform.    Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


BEER  WITHOUT  CIGARS,  IS  LIKK  KISSIN(i  WITHOUT 
LOVE — Adopt  a^  >  <>ur  slogan,  "Ki^s  yt>ur  bctr,  but  love  your  ci- 
gar^."  Specially  tlmx.'  Havana  blended,  "dood  to  the  last  Puff," 
manufactured  by  A.  Ramirez  &  Co.,  I'n-t  (Jflice  Box  1168,  Tampa, 
Fla.    Write  them  for  particulars  today. 


SALES  PROMOTION 


WE'LL  WRITE  YOUR  SALES  LETTERS  FOR  YOU— Put  on 
an  effective  direct  mail  campaign  that  will  create  sales — prepare 
yr.ur  advertising  copy — furnish  jingles,  slogans,  cartoons  and  other 
artwork,  etc.,  etc.  We  operate  a  clearing  house  of  complete  creative 
service.  Writers  and  Artists  Bureau,  236  Chestnut  Street,  Philadel- 
phia, Pa. 


Tobacco  Merchants'  Association 
Registration  Bureau,  'wE^ioRK  a^ 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration,         (see  Note  A),  $5.00 

Search,                   (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B — If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 

RICHCRAFT:— 46,202.     For  all  tobacco  products.     May  24,  1933. 

(.'iMixilidated  Litho.  Corp..  Brooklyn,  X.  S'. 
THE   HENRY    MAZER   CIGAR :'— 46,200.     For  cigars.     May  24, 

1933.    Henry  Mazer,  Detroit,  Mich. 


RE-REGISTRATION 
OLE  MAN  RIVER:— 46,205.    For  all  tobacco  products.    Registered 
May  3.   1933,  by  American  Colortypc  Co.,  ,\ll\vood,  Clifton,  N.  J. 
(Originally  registered  bv  The  Moehle  Litho.  Co.,  Inc.,  Brooklyn, 
N.  Y.,  February  9,  1931.) 


TRANSFERS 

FLOR  I>E  CONGRESS:— 30,656  (Tobacco  World).  For  cigars. 
Registered  January  22,  1915,  bv  Max  Trebow,  Chicago,  III.  Trans- 
ferred to  The  Meads  Tobacco  Co.,  Red  Lion,  Pa.,  May  22,  1933. 

NEW  PLEASURE:— 40.770  (U.  S.  Patent  Office).'  For  cigars. 
Registered  May  31.  1932,  by  Trebow  Cigar  Corp.,  Philadelphia,  Pa. 
Transferred  to  The  Meads  Tobacco  Co.,  Red  Lion,  Pa.,  May  22, 
1933.  -         .         J-       . 

THRIFT: — 46,196  (Tobacco  Merchants*  Association).  For  cigars, 
ciKarettes  and  tobacco.  Re-registered  April  21,  1933,  by  Consoli- 
dated Litho.  Corp.,  Brooklyn,  N.  Y.  Transferred  to  Joseph 
Schwartz.  Cleveland.  Ohio.  Mav  27,  1933. 

SELECCION  DEL  PERITO:— 41,854.  For  all  tobacco  prodticts. 
Registered  June  5.  1920,  by  The  Moehle  Litho.  Co..  Brooklyn,  N.  Y. 
Transferred  to  Adolph  \f.  Seckbach,  Chicago,  111.,  and  re-trans- 
ferred to  Nathan  Ginsberg,  Chicago.  111.,  April  25,  1933. 


**What  a  welcome  visitor 
The  T(^bacco  World 

must  be  to  wholesalers  and 
retailers ! 

**If  they  are  only  half  as 
interested  in  reading  it  as 
we  ourselves  are,  we're  glad 
our  ad  is  in  it  regularly" — 

says  an  advertiser. 


JULY  1,  1933 


.LIBRARY 

K  EG  EI VB  B 


The  importance  of  attractive  aiid  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may   obtain    complete   details   promptly   by  addressing   the 

AUTOKRAFT  BOX  CORPORATION. 


Phi  la..  Pa. 
Hanover,    Pa. 
Cincinnati,  Ohio 


Ynrk    Pa 

AUTOKRAFT  BOX  CORPORATION       ^ J^^„  „; 

LIMA      Ohio  Detroit.  Mich. 

A  Nation. Wide  Service  Wheeling.  W.  Va. 


>|*  ■ -^a*  ••^^^i^M»9l^H»^ 


■  Wi  1  — ^^■^**'^  ■*     *" 


niiiimiiiiimiiiiiiiiii 


rTTTTTTTTT 

i  1 1 1 1  i  J I  1 1 


FUBLISHED  ON   THE   1ST  AND   15TH  OF   EACH    MONTH   AT   236   CHESTNUT  ST..   PHILA..   PA. 


After  all 
'nothing  satisfies  like' 
a  good  cigar       ^ 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box— and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  youi'  cigars  in  wooden  boxes. 


WHEN  BUYING  CIGARS 

Remember  that  Regardiett  of  Price 

THE  6EST  CIGARS 

ARC    rACXES    IN 

WOODEN   BOXES 


THE  TOBACCO  WORLD 


Vol.  53 


JULY  1,  1933 


No.  I3 


IIINGS  are  stirring  in  the  tobacco  industry. 
Codes  of  ethics  in  accordance  with  the  Indus- 
trial Recovery  Act  have  been  fornndated  by 
botli  the  wholesale  and  retail  arms  of  the  busi- 
ness and  at  the  time  of  going  to  press  the  manufac- 
turers are  engaged  in  the  task  of  drawing  up  their  own 
code,  with  wliich  those  of  the  selling  branches  will  be 
co-ordinated.  Large,  enthusiastic  conventions  have 
l»een  held  by  the  distributors  and  retailers.  The 
manufacturers  are  meeting  frequently  for  the  im- 
provement of  the  industry's  status.  And  cigar  pro- 
duction in  May  showed  the  first  increase  since  Sep- 
tember, 1929,  a  period  of  three  years  and  eight  months. 
Let's  talk  about  that  first, 

Cj3     Ct3     tj) 


OMESTIC  cigar  production  made  a  gain  of 
.77  per  cent.  That  is  the  important  fact.  To 
be  sure,  the  gains  were  all  in  Classes  A  and  E, 
and  the  losses  in  the  other  classes  were  suffi- 
cient to  reduce  the  combined  gain  from  11  per  cent. 
to  less  than  1  per  cent.  It  is  equally  true  that  the 
Class  E  advance  should  be  attributed  to  the  Cuban 
strikes  a  year  ago,  which  reduced  the  importation  of 
cigars  to  virtually  nothing,  as  well  as  to  the  removal 
of  the  Corona  factorv  to  this  count rv.  Even  so,  that 
accounts  for  only  145,000  of  the  nearly  3,000,00(J  net 
increase.  There  is  no  need  to  blink  at  any  facts  in 
connection  with  the  figures,  but  they  should  be  broadly 
interpreted  as  the  first  sign  of  encouragement  in  a 
long,  long  time,  and,  as  such,  they  should  be  taken  as 
an  inspiration  and  a  challenge  to  put  the  industry  back 
to  its  former  high  place  among  the  world's  businesses. 

^^^^^^K  ^^^^^^B  ^^^^^^m 

Cj3     Ct3     CjJ 

I(L\RETTES  recorded  the  amazing  gain  of 
47.64  per  cent.,  increasing  more  than  four  bil- 
li(»n  units.  This,  too,  may  be  accounted  for  by 
substantial  buying  in  anticipation  of  a  price 
increase,  but  that  is  a  healthy  reason  for  a  healthy 
improvement.  SnutT  also  went  up  to  the  tune  of  I3V2 
per  cent.,  and  manufactured  tobacco  showed  a  gain  of 
more  than  14Mj  per  cent.  All  in  all,  the  tobacco  in- 
dustry enters  upon  the  summer  season  with  better 
l)rospect8  than  it  has  faced  for  years. 

In  this  connection,  it  is  gratifying  to  learn  from 
sources  said  to  be  "in  the  know"  that  every  possible 
provision  has  been  made  in  the  Roosevelt  in«lustrial 
jirogram  to  obviate  a  summer  lull,  which  might  undo 
all  the  work  which  has  been  accomplished  towards  the 
resumption  of  normal  business.     Here's  hoping. 


PONSORS  of  the  twin  conventions  of  distribu- 
tors and  retailers  are  to  be  unqualifiedly  con- 
gratulated on  the  thorough  success  of  these 
two  undertakings.  That  they  were  able,  in  the 
face  of  what  seemed  to  be  insuperable  difficulties,  to 
create  codes  of  practice  for  these  two  highly  important 
divisions  of  the  industry,  merits  for  those  who  partici- 
pated in  the  huge  meetings  the  commendation  of  all 
who  have  at  heart  the  best  interests  of  the  tobacco 
business.  But  there  is  infinitely  greater  praise  coming 
to  them  for  having  succeeded  in  taking  such  broad 
strides  towards  permanent  organization,  which  has 
long  been  the  fundamental  need  of  the  wholesale  and 
retail  nierchants  depending  for  their  livelihood  on  the 
sale  of  tobacco  products. 

Yes,  that  same  character  of  sound  organization  is 
also  the  crying  need  of  the  manufacturers,  as  has  been 
evidenced  by  their  delay  in  getting  together  for  a  for- 
nuilation  of  their  own  code  and  a  mapping  of  a  pro- 
giam  for  the  promotion  of  the  tobacco  business  gener- 
ally in  line  with  the  Rooseveltian  efforts  to  effect  a 
(piick  recovery. 

Xot  that  there  have  not  been  a  sufficient  number  of 
organizations  in  the  trade,  but  there  has  been  not 
enough  co-ordination,  not  a  strong  enough  realiza- 
tion of  the  paramount  value  of  presenting  a 
solid,  cohesive  front,  of  working  together  in  a  com- 
mon cause  to  the  end  that  the  business  as  a  whole 
may  ♦rrow  bigger  and  bigger,  with  the  inevitable  result 
that  each  company  which  safeguards  the  quality  of  its 
jiroduct,  uses  intelligence  in  sizing  and  shaping,  packs 
its  merchandise  attractively,  performs  effective  sales 
work  and  advertises  in  reasonable  proportion  to  its 
volume,  will  corral  its  share  of  that  increased  business. 


Ct3     Ct]     Ct3 


KXTLEMEX,  vou  are  dealing  in  a  necessitv 
of  life,  which  comes  second  only  to  food.  That 
has  been  demonstrated  during  the  last  several 
years.  There  is  no  telling  how  far  you  can 
u(»  in  an  expansion  of  your  business  if  your  efforts  are 
l)acked  by  a  strong  numufacturers'  organization,  a 
strong  wholesalers'  organization,  and  a  strong  re- 
tailers' organization.  Of  course,  each  of  these  groups 
will  selfishly  look  after  its  own  interests.  That's  hu- 
man. But,  just  the  same,  they  will  also  compromise  on 
(K'casion  for  the  general  good.  From  such  unity  and 
co-ordination  it  is  possible  for  the  tobacco  industry 
to  arrive  closer  to  the  business  Utopia  than  any  other 
industry  we  know. 


The  TOBACCO  WORLD  (established  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B.  Hankins,  President  and  Treasurer; 
Gerald  B.  Hankins,  Secretary.  Office,  236  Chestnut  Street,  Philadelphia,  Pa.  Issued  on  the  1st  and  15th  of  each  month.  Subscriptions,  avail- 
able only  to  those  engaged  in  the  tobacco  industry,  $2.00  a  year,  20  cents  a  copy;  foreign,  $3.50  a  year.  Entered  as  second-class  mail  matter, 
December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 

/tt/y  1,  1933  ^ 


Distributors  Adopt  Code  of  Ethics  at 
Enthusiastic  Annual  Convention 


Retailers  Organize  and  Formulate  Code 
at  Well- Attended  Two-Dav  Meetinp- 


XITIATIVE,  oiitc'ipriso  and  a  (lotormination 
to  i)iit  their  l)i'aiK'h  of  the  tobaeeo  iiulustry  on 
a  jjhme  of  fair  eonii)etition  and  fair  ])rofits, 
eliaraeterized  tlie  lirst  annual  eonvention  of 
the  National  Assoeiation  of  Tobaeeo  Distributors.  It 
was  held  at  the  Hotel  New  Yorkei-,  New  York  City,  on 
June  IcSth  and  lJ)th. 

The  keynote  of  the  eonvention  was  slruek  by  C  A. 
Just,  whose  address  is  ])rinted  elsewhere  in  this  issue. 
The  convention  adopted  the  following-  code  of  ethics: 
Tn  furtherance  of  the  preamble  to  the  constitution 
and  by-laws  of  the  National  Association  of  Tobacco 
Distributors,  we,  the  members  of  the  Association,  in 
recoi»nition  of  our  res]ionsibilities  and  obligations  and 
to  maintain  honorable  and  fair  business  dealings,  do 
hereby  j^ledge  ouiselves  ami  a^ree  to  abide  by  the 
Code  of  Ethics  which  are  hereby  ado])ted. 

1.  To  compete  honestly,  seeking  patronaL»e  on 
merit  and  service. 

2.  To  refrain  from  false,  derogatory,  written  or 
oral,  reference  about  competitors  or  their  ])roducts  and 
from  the  circulation  of  harmful  rumors  regard inu;  such 
competitors'  products  or  linancial  reputation. 

3.  Xo  niem])er  shall  >ell  uoods  below  cost  with  the 
intention  and  with  the  etVect  of  injurinu:  a  com])etitor 
and  such  practice  is  deemed  an  unfair  trade  ])ractice, 
nor  shall  anv  distributor  extend  conlidential  discounts 
or  make  special  allowances  to  customers. 

4.  Credit  courtesies  should  be  freely  exchanired 
anionu:  distributors. 

5.  It  is  an  unfair  trade  practice  and  nnofhical  to 
solicit  or  sell  merchandise  in  a  territory  where  such 
merchandise  is  distributed  l)y  a  meml)er  under  a  terri- 
torial arrauirement  with  the  manufacturer  of  such 
product,  and  if  the  demand  for  such  ] product  is  re- 
quired in  the  business  of  the  member,  he  aurees  to  i)ur- 
cbase  the  same  from  the  local  dealer  having  territorial 
sales  privilege. 

6.  Merchandise  should  not  be  sold  to  any  dealer 
with  the  knowledu:e  that  it  will  ])e  diverted  into  the  ter- 
ritorv  of  another  or  neii»hboring  distributor  and  no 
member  shall  knowingly  violate  such  territorial  ar- 
rangement. 

7.  The  distributor  shall  not  make  a  profit  of  less 
than  5  per  cent,  and  12  pei-  cent,  on  cigarettes,  10  ])er 
cent,  and  2  ])er  cent,  on  inanufactured  tobaccos  and 
snufifs,  10  per  cent,  and  2  jjer  cent,  on  Class  A  cigars, 
and  12  per  cent,  and  2  per  cent,  on  all  ciu:ars  above 
Class  A. 

8.  The  distril)utor  shall  grant  to  his  retail  custom- 
ers a  cash  discount  of  2  per  cent,  on  all  C.  ().  D.  orders, 
whether  the  retailer  carries  his  own  bundle,  or  the 
merchandise  is  serviced  by  deliveiy.  All  othei*  ordei's 
on  which  credit  of  anv  duration  is  niven  must  l)e  billed 
net,  without  any  discount  being  allowed. 

The  foregoing  Code  of  Ethics  is  adopted  as  a  gen- 
eral guide,  yet  the  enumeration  of  ])articular  duties 
should  not  ))e  construed  as  a  denial  of  the  existence  of 
others  ecpudly  im]>erative,  thouuh  not  specifically  men- 
tioned.   The  object  of  the  Code  of  Ethics  and  the  aim 


of  the  Association  being  to  strive  in  all  lawful  wavs  to 
iiiiI)rove  business  standards  so  that  it  may  be  con- 
ducted with  reasonable  profit;  the  re-emj)loyment  and 
continued  emjdoyment  of  adecpiate  workers  and  the 
payment  of  fair  wages  and  compensation  to  emjiloyees 
so  that  a  reasonable  standard  of  living  may  be  ob- 
tained, realizing  that  the  failure  in  this  behalf  vitally 
alTi'cts  the  pul)lic  as  a  whole. 

The  Executive  and  Code  Committees  are  empow^- 
eied  to  make  whatever  alterations  in  or  additions  to 
the  Code  they  deem  necessary.  They  and  the  presi- 
dent are  empowered  to  set  up  grievance  conunittees 
in  the  various  zones,  sections  or  states  when  and  as 
thev  become  necessary. 

Directors  and  officers  were  elected  as  follows: 

Board  of  Directors:  Lloyd  Black,  Goldsmit-Black, 
Incorporated,  Pittsburgh,  Pa.;  Paul  Brogan,  Yahn  & 
McDonnell,  PhiladeliJiia,  Pa. ;  P].  Asbury  Davis,  P.  A. 
Davis  &  Sons,  Baltimore,  Md. ;  E.  ('.  Dearstyne, 
Dearstyne  Brothers,  Albany,  N.  Y. ;  J.  S.  de  Ben, 
Crescent  Cigar  &  Tobacco  Company,  New  Orleans,  La. ; 
J.  Kenz  Edwards,  F.  S.  Edwards  Tobacco  Company, 
Kansas  City,  Kan.;  Louis  Ehrlich,  Rothenberg  & 
Schloss  Cigar  Com])any,  Kansas  City,  Mo.;  Vernon 
Fox,  Nathan  Fox  Company,  Chicago,  111.;  George 
Frings,  Frings  Brothers,  Philadelphia,  Pa.;  Arthur 
Ifaas,  Donovan-IIaas  Comi)any,  ButTalo,  N.  Y. ;  E.  W. 
Harris,  Hamilton-Harris  Com])any,  Indianapolis,  Ind. ; 
V.  A.  Just,  Peter  Hauptmann  Tobacco  Company,  St. 
Louis,  ]Mo. ;  Jos.  Kolodnv,  Jersev  Citv  Tobacco  Com- 
])any,  Jersey  City,  N.  J.;  John  Loughran,  D.  Loughran 
Comi)any,  Incorjjorated,  Washington,  D.  C. ;  J.  P.  Man- 
ning, Jos.  P.  Manning  Company,  Boston,  Mass.;  Alex 
Schwartz,  Keilson  Cigar  Company,  Cincinnati,  Ohio; 
G.  B.  ScrandJing,  G.  B.  Scrand)ling  Company,  Cleve- 
land, Ohio;  Samuel  AVasserman,  B.  Wasserman  Com- 
pany, New  York  City. 

President,  C.  A.  Just,  Peter  Hauptmann  Tobacco 
Company,  St.  Louis,  ^fo. ;  first  vice-president,  E.  As- 
bury Davis,  F.  A.  Davis  &  Sons,  Baltimore,  Md. ;  sec- 
ond vice-i)resident,  Vernon  Fox,  Nathan  Fox  Company, 
( 'hicago,  111. ;  third  vice-i)resident,  Alex  Schwartz,  Keil- 
son Cigar  Company,  Cincinnati,  Ohio;  fourth  vice- 
]Mesident,  Jonathan  Vi])ond,  Scranton  Tobacco  Coni- 
jiany,  Scranton,  Pa.;  fifth  vice-president,  Arnold 
(Jlaser,  Glaser  Brothers,  San  Francisco,  Cal.;  treas- 
urer, Geori»e  B.  Scrambling,  George  B.  Scrand)ling 
( 'ompany,  Cleveland,  Ohio ;  .secretary,  Joseph  Kolodny, 
Jersey  City  Tobacco  Company,  Jersey  City,  N.  J. 

Executive  Committee:  i\  A.  Just,  Peter  Hauj)!- 
mann  Tobacco  Company,  St.  Louis,  Mo.;  E.  Asbury 
Davis,  F.  A.  Davis  &  Sons,  Baltimore,  Md. ;  Vernon 
Fox,  Nathan  Fox  Company,  Chicago,  111.;  (J.  B. 
Scrambling,  (i.  B.  Scrand)ling  Company,  Cleveland, 
Oiiio;  Joseph  Kolodny,  Jersey  City  Tobacco  Company, 
Jersey  City,  N.  J. 

Committee  on  Resolutions:  AVilliam  S.  Schwartz, 
Keilson  Cigar  Company,  Cincinnati,  Ohio;  Jonathan 
Vipond,  Scranton  Tobacco  Company,  Scranton,  Pa.; 
Joseph  Snvder,  Snvder  (Mgar  Companv,  Licorporated, 
ButTalo,  N".  Y. 

The  Tobacco  World 


IMULTANEOUSLY  with  the  first  annual  con- 
vention of  the  wholesalers,  the  Retail  Tobacco 
Dealers  of  America,  Inc.,  organized  and  held 
their  first  meeting  at  the  Hotel  New  Y^orker, 
New  York  (Uty,  on  June  17th  and  18th. 

President  William  A.  Hollingsw^orth,  in  liis  open- 
ing address  said,  in  part : 

''This  convention  is  dedicated  to  the  nuniv  re- 
tailers  who  for  the  past  several  years  have  suffei'ed  all 
kinds  of  depressions,  both  individual  and  geneial. 

"Our  purpose  in  gathering  here  is  not  to  lix 
])rices,  but  to  seek  means  to  maintain  them.  It  is  our 
job  to  adopt  a  code  of  ethics  which  will  be  looked  upon 
as  the  law  of  the  tobacco  industry,  to  pass  ui)on  a  code 
which  will  fit  in  with  those  of  the  distributors  and 
manufacturers,  and  serve  as  a  nucleus  for  a  united 
front. 

**Its  enforcement  will  be  in  the  hands  of  the  local 
trade  associations.  While  we  have  no  assurance  that 
the  code  will  be  accepted  in  Washington,  we  must  de- 
velop it  carefully  and  intelligently,  and  with  the  utmost 
fairness  to  everyone." 

Following  is  the  Code  of  Ethics  adopted  by  the 
retailers: 

1.  To  accomplish  the  purposes  ontliTied  in  the  Na- 
tional Industrial  Recov^ery  Act. 

2.  P]very  person  in  the  industry  !s  elegible  to  par- 
ticipate in  the  provisions  outlined  by  the  Code. 

3.  Labor  shall  have  the  right  to  organize  and  bar- 
gain collectiv^ely  and  be  free  from  interference  or  co- 
ercion in  its  representation  and  activity  No  man  shall 
be  forced  to  join  any  union  as  a  condition  of  employ- 
ment. 

4.  EmjJoyees  must  comply  with  the  maximum 
hours  of  labor,  minimum  i)ay  and  other  working  con- 
ditions agreed  on  by  the  Code  Conunittee. 

5.  Standard  brands  of  articles  distinguished  by 
manufacturer's  label  or  trade-nuirk  and  distributed  by 
the  manufacturer  with  a  stated  list  or  retail  ])rice  must 
not  be  sold  bv  anv  retailer  below  the  list  i)rice  so  fixed 
and  published  by  the  manufacturer,  which  list  i)rice 
shall  not  yield  less  gross  j)rofit  to  the  retailer  than  is 
designated  for  each  particular  ])rand. 

().  It  shall  be  unfair  competition  for  any  retailer 
to  sell  any  tobacco  ])ro(luct  not  falling  in  the  above 
class  at  a  price  yielding  less  than  20  per  cent,  on  the 
i^ross  price  of  cigarettes,  2.')  ])er  cent,  on  the  grr)ss  price 
of  cigars,  little  cigars,  smoking  tobacco  and  snutT,  and 
40  per  cent,  on  the  gross  prices  of  pii)es,  tobacco 
pouches,  lighters  and  otlier  sundries. 

7.  l)roi)ped  lines  or  suii)lus  stocks  designated  as 
*' Close  Outs'*  or  inventories  which  must  be  converted 
to  innnediate  cash  may  be  sold  at  such  prices  as  ai'e 
neces.sarv  to  move  the  merchan<lise  into  buvers'  hands, 
provided  that  all  such  stocks  be  first  reported  to  the 
Kxecutive  Connnitt(H'  in  the  division  in  which  the  re- 
tailer desiring  such  *'Clo.se  Out"  shall  be  located,  and 
disposed  of  subject  to  the  approval  of  the  Conniiittee. 
No  damaged  or  old  merchandise,  known  as  "  Distressed 
Aferchandise"  may  be  sold  below  cost  or  list  ])rice  un- 
less same  be  stam])ed  or  identified  as  not  beiuii;  stan- 
dard merchandise. 

July  I,  igs3 


8.  It  shall  be  unfair  competition  for  anv  retailer 
to  sell  any  tobacco  product  in  combination  (this  com- 
bination to  include  only  one  tobacco  item)  for  more 
than  a  T'/o  i)er  cent,  reduction  on  the  total  retail  selling 
price.  In  no  case  shall  the  profit  on  a  combination  sale 
be  less  than  2,")  per  cent,  of  the  total  selling  price. 

9.  It  is  unfair  competition  to  give,  directly  or  in- 
directly, any  rebate  in  the  form  of  trading  coupons  or 
other  consideration  unless  these  are  included  by  the 
manufacturer  or  distributor  in  the  cost  of  the  article 
sold.  Any  cash  discount  allowed  on  purchases  of  any 
sale  of  tobacco  ])roducts  shall  be  excluded  in  comput- 
ing the  cash  discount  to  be  allowed,  or  the  amount  of 
the  cash  discount  shall  be  included  in  the  official  price 
of  the  merchandise  sold,  in  addition  to  the  minimum 
prices  pi-ovided. 

10.  The  giving  of  not  more  than  one  pad  of 
matches  to  a  customer  for  each  unit  sale,  or  five  pads  to 
a  box  of  twenty-five  cigars,  or  ten  ])ads  to  a  box  of  fifty 
cigars,  shall  not  be  deemed  unfair  competition. 

11.  In  the  event  of  the  sale  of  multiples  of  not  less 
than  10  units  offered  for  sale,  a  discount  of  not  more 
than  ;")  per  cent,  may  be  allowed.  This  discount  in- 
cludes five-cent  cigars  and  up. 

12.  It  is  unfair  competition  for  a  manufacturer  or 
distributor  to  sell  his  product  to  other  than  a  legitimate 
tobacco  retailer.  Tn  such  states  where  a  retailer  must 
be  licensed,  this  rule  shall  apply  to  licensed  tobacco 
dealers  only.  It  shall  not  ap])ly  to  manufacturers  who 
sell  direct  to  the  consumer,  but  only  to  retailers  and 
wholesalers  as  above  indicated. 

It  was  decided  that  the  provisions  of  the  labor 
clause  would  not  be  completed  without  detailed  study 
l)y  the  Executive  Code  Committee.  All  future  changes 
in  the  code  will  also  be  referred  to  this  committee. 

The  association  elected  the  following  officers  and 
directors: 

President:  William  A.  Hollingsworth,  New  Y^ork; 
executive  vice-president,  ClitTord  M.  Dawson,  Buffalo; 
vice-pi-esidents,  ^lax  Dernfeld,  Philadelphia;  James 
Ib*a(l,  New  York;  Sam  Katz,  Brooklyn;  Charles  J. 
Move,  Pittsburgh;  secretary,  Ben  Gorlitzer,  New 
York;  treasurer,  .lames  C.  Thompson,  Chicago. 

Boartl  of  Directors:  William  A.  Hollingsworth, 
New  York;  I.  H.  Lefkowitz,  New  York;  Samuel  Becker, 
Xt'W  York;  Ben  (Jorlitzer,  New  York;  Otto  Jonas,  New 
York;  Monroe  W.  Rothschild,  New  York;  Benjamin 
B.  Deutsch,  New  Jersev;  Joseph  Sanderson,  Boston: 
Harry  Tint,  Philadelphia;  William  D.  Lilly,  Balti- 
more; K.  .1.  Charles,  Newport  News;  Clifford  M.  Daw- 
s(tn,  Buffalo;  Louis  Klein,  Cleveland;  John  Maute, 
('liicauo;  Bernard  (Jarfinkel,  Chicago;  James  C. 
'riiom])son,  Chicago;  F.  W.  Klinge,  St.  Louis;  Harry 
.h>hnson,  St.  Paul;  Harry  Hess,  Kansas  City;  Joseph 
Marshall,  Atlanta;  William  A.  llickey,  Davenport; 
.lames  Ross,  Denver;  Bert  Ridout,  Seattle;  J.  Schmidt, 
San  Francisco;  Henry  Ciul),  Los  Angeles. 

Kxecutive  C<unmittee:  Clifford  M.  Dawson, 
j'ulTalo;  William  D.  Lilly,  l>altimore;  .Iosei)h  Sander- 
son, Boston;  Samuel  Becker,  New  Y'ork. 


First  Annual  Report  to  Country's  Wholesalers 

By  C.  A.  JUST 
President,  National  Association  of  Tobacco  Distributors 


Musings  of  a  Cigar  Store  Indian 


By  Chief  "Young-Man-Smoke-Cigars" 


T  is  my  deei)ost  pleasure  to  make  the  first  an- 
imal presidential  report  of  the  National  Asso- 
ciation of  Tohacco  Distributors.  On  the  25th 
of  June,  1932,  representatives  of  the  leading- 
tobacco  distributors  met  in  Cleveland  to  complete  theii- 
plans  for  organization  on  a  national  scale. 

The  sponsors  of  this  movement  were  gratified  to 
note  the  hearty  response  and  ready  co-operation  which 
liad  attended  their  elTorts  from  the  verv  bet'inninu:  and 
which  alone  made  possible  the  quick  consunnnation 
of  their  plans,  but  there  is  nothing  so  gratifying  as  the 
])resent  realization  that  their  efforts  are  to  be  re- 
warded by  ever-increasing  support,  as  the  attendance 
of  this  first  annual  meeting  indicates. 

The  formation  of  this  new  organization  was  not 
caused  by  any  acute  necessity  on  the  part  of  the  to- 
bacco distributors,  but  rather  by  their  desire  to  create 
the  means  for  intelligent  and  effective  remedy  of  the 
many  chronic  ills  with  which  that  branch  of  the  tobacco 
industrv  is  afflicted. 

The  tobacco  distributors  are  confronted  with  a 
peculiar  situation,  the  counterpart  of  which  is  not  to  be 
found  in  the  annals  of  trade.  They  are  engaged  in  a 
line  of  Inisiness  which  has  been  astoundingly  free  from 
the  ravages  of  the  present  economic  depression.  There 
18  neither  a  shortage  of  tobacco  nor  an  a])])reciable 
decrease  in  the  consumption  of  tobacco  products.  On 
the  other  hand,  they  find  that  the  sale  of  tol)acco  prod- 
ucts has  been  virtually  relegated  to  the  sidelines  by 
the  retail  dealer,  because  the  small  margin  of  profit 
to  be  derived  from  handling  this  commodity  is  nowhere 
near  adequate  to  warrant  either  his  investment  or  his 
attention. 

The  predicament  of  the  tobacco  distributor  is 
consequently  a  most  unhappy  one.  He  finds  himself 
buying  from  the  manufacturer  who,  in  most  instances, 
does  not  seem  to  care  whether  or  not  the  ])articular 
distributor  remains  in  business,  and  selling  to  the  re- 
tail merchant,  who  must  buy  ])ecause  of  pressing  de- 
mand, but  who  does  so  indifferently  because  of  the 
short  margin  of  profit  involved. 

It  is  not  the  intention  of  the  tobacco  distributors 
to  force  themselves  into  a  position  which  they  do  not 
merit.  By  forming  an  organization  of  national  scope, 
the  tobacco  distributors  hope  to  enable  each  individual 
member  to  be  of  more  service  to  both  the  manufacturer 
and  the  retail  merchant.  It  is  hoped  that  the  forma- 
tion of  this  Association  will  impress  upon  the  manu- 
facturer that  he  has  at  his  disposal  a  gigantic  sales 
agency  willing  to  devote  itself  to  his  interests  in  par- 
ticular. Thus  only  can  the  tobacco  distributor  free 
himself  from  the  poj)ular  conception  that  he  is  an 
unnecessary  ajjjiendage  to  a  modern  system  of  large 
scale  merchandising.  The  accomplishment  of  this  aim 
will  directlv  affect  the  retail  merchant  bv  making  him 
a  more  valuable  outlet  for  tobacco  products  than  the 
chain  stores  which  are  interested  only  in  those  com- 
modities for  which  the  manufacturer  himself  has 
created  and  enormous  demand. 

Aside  from  the  promotion  of  better  understanding 
between   the  manufacturer   and   the   distributor,   the 


Association  nmst  also  strive  to  bring  about  a  keener 
perception  of  the  various  problems  which  arise  within 
the  ranks  of  the  distributors  themselves.  While  the 
retail  merchants  have  been  the  chief  sufferers  of  wide- 
spread price-cutting,  the  distributor  has  not  been  free 
from  its  effect.  With  the  margin  of  profit  for  the 
letail  merchant  reduced  to  a  minimum,  the  distributor 
finds  himself  the  victim  of  poor  collections  and  im- 
paired credits ;  nor  is  the  solution  of  this  problem  aided 
in  any  way  by  the  desperate  attempt  of  some  distribu- 
tors to  make  ridiculous  sacrifices  by  cutting  ])rice8 
themselves.  The  consequent  result,  of  this  situation 
upon  the  tobacco  distributor,  is  that  he  finds  himself 
performing^  a  very  necessary  function  for  the  sole 
privilege  of  trading  dollars  between  his  right  hand 
and  his  left. 

As  might  properly  be  expected  the  Association  up 
to  the  present  time  has  largely  confined  its  efforts  to 
]»romoting  measures  designed  to  aid  the  other  man  in 
cleaning  his.  The  surest  way  to  get  your  neighbor 
to  clean  up  his  yard  is  to  throw  the  tin  cans  out  of  your 
own  first,  and  make  him  self-conscious  about  the  con- 
dition of  his  ovn\.  The  first  thing  you  know  the  whole 
community  looks  better,  is  more  pleasant  to  live  in,  and 
no  one  feels  imposed  upon  by  his  neighbor.  I  like  to 
believe  that  we  can  work  the  same  bit  of  psychology 
in  the  tobacco  industry,  which  for  quite  some  time  has 
not  been  a  very  pleasant  industry  in  which  to  do  busi- 
ness. 

To  the  end,  then,  of  helping  its  members  first,  the 
Association  has  undertaken  several  experiments  in  co- 
operative buying,  and  in  restricted  selling  of  certain 
items  of  a  sundry  nature.  Our  efforts  in  this  direction 
have  been  limited,  to  be  sure,  but  of  sufficient  size  to 
indicate  enormous  possibilities,  as  the  strength  and 
scope  of  the  organization  increases.  The  Association 
has  also  established  a  sort  of  bureau  of  trade  for  the 
])urpose  of  aiding  a  member  in  moving  sluggish  mer- 
chandise from  his  own  shelves  to  those  of  a  fellow 
member  whose  location  may  provide  a  more  ready  out- 
let for  that  particular  item. 

Concerning  the  Association's  activities  in  a 
broader  field,  I  can  mention  its  meeting  with  repre- 
sentatives of  the  cigar  manufacturers.  The  mere  fact 
that  such  a  meeting  was  effected  is  noteworthy;  but, 
when  you  realize  that  the  initiative  was  taken  by  the 
Association,  the  meeting  assumes  the  important  aspect 
(»f  recognition  in  its  first  year  by  the  tobacco  industry. 

Speculation  has  been  rife  in  some  quarters  re- 
garding the  policy  of  this  potentially  powerful  Asso- 
ciation. It  can  only  be  said  in  this  respect  that  the 
sjjonsors  of  the  movement  are  well  aware  of  the  en- 
lightened principle  that  from  intelligent  co-operation 
there  comes  mutual  understanding,  but  that  militant 
authority  breeds  only  discord.  The  lasting  success  of 
any  organization  cannot  be  found  in  the  oppressive  ap- 
l)lication  of  a  crushing  power,  but  only  in  the  exertion 
of  a  beneficial  influence  tempered  with  friendliness  and 
sincerity.  On  these  principles  has  been  founded  an  or- 
ganization which  will  ultimately  be  the  final  arbitrator 
in  the  destiny  of  the  tobacco  distributor. 

T/u  Tobacco  World 


N  the  office  of  an  advertising  agency  the  other 
day,  I  saw  the  head  of  the  business  smoking 
a  cigar  of  the  brand  which  he  publicizes.  Noth- 
ing remarkable  about  that,  sez  you.  Well,  I'm 
only  telling  you  because  I  know  another  advertising 
agent  who  positively  prohibited  smoking  in  his  offices, 
('\en  in  his  reception  room,  although  he  handled  and 
had  handled  for  years  the  account  of  a  cigar  manufac- 
lurer  whose  appropriation  ran  into  a  healthy  sum 
every  year.  It  is  related  of  one  magazine  salesman 
uho  solicited  the  advertising  of  the  cigar  exploited  by 
ihis  agency,  that,  thinking  to  make  a  hit  with  the  space- 
;. liver,  he  bought  a  handful  of  the  cigars,  shoved  some 
of  them  into  his  upper  coat  pocket,  where  they  might 
he  seen,  lighted  one,  leaving  the  band  on,  and  walked 
into  the  agency.  Before  he  could  take  the  cigar  out 
nf  his  mouth  to  state  his  business  to  the  information 
-al,  the  head  of  the  agency  came  through  the  reception 
r<K)m,  smelled  the  smoke,  saw  red  and  knocked  the 
.  igar  out  of  the  salesman's  mouth.  I  know  a  sales- 
man connected  with  the  industry  who  does  not  smoke 
or  chew.  He  reminds  me  of  an  automobile  salesman 
I  once  knew.  He  couldn't  drive  a  car.  But,  no  kiddin, 
one  of  the  grocery  chains  which  has  helped  to  make 
life  miserable  for  the  corner  cigar  store  merchants  by 
price-slashing  on  cigarettes,  has  signs  all  over  its 
Ituildings,  stating  that  smoking  is  ])rohibited.  How 
different  all  this  is  from  the  policy  of  the  advertising 
agency  handling  one  of  the  big  cigarette  accounts. 
lOach  executive  has  a  glass  container  of  the  cigarettes 
on  his  desk.  A  visitor  can't  escape  without  one.  And, 
while  there  is  no  rule  requiring  employees  to  smoke 
that  brand,  everybody  in  the  organization  seems  to 
>nioke  them,  presumably  out  of  a  decent  sense  of 
loyalty  to  the  company's  client. 

C?3     Cj3     Ct) 

F  I  knew  the  writer's  name  I'd  give  him  the 
credit  for  some  sensible  thoughts  on  the 
pipe  smoking  of  M.  Edouard  Herriot,  as 
(quoted  by  the  Canadian  Cigar  <i'  Tohacco 
.founial.  It  seems  that  the  former  Premier  of  France 
has  six  hundred  j)ipes  and  therefore  is  called  a 
irreat  smoker.  When  he  gets  into  his  motor 
car  and  settles  dowii  for  a  drive,  he  says  to  his 
chauffeur,  "Henri,  I  would  like  to  smoke  a  ])ipe," 
and  Henri  j>roduces  from  a  j)ocket  one  of  the  six  hun- 
dred. Now  this  is  the  point.  The  choice  of  a  pipe,  one 
infers,  is  made  by  Henri,  the  chaulTeur.  It  is  Henri's 
<luty  to  see  that  M.  Herriot  does  not  set  out  upon  a 
journey  without  a  pipe.  No  doubt,  Henri  brings  along 
the  tobacco  also,  and  we  fear  he  fills  the  i)ipe,  perhaps 
holds  the  match  while  the  statesman  lights  up. 
Il(h)uard  does  the  sm(»king,  but  Henri  jjlaiidy  is  the 
master  mind  of  the  ])rocee(lings.  The  t  rue  smoker  does 
n(»t  go  about  his  business  in  this  way.  In  the  first  ])laco, 
lie  smokes  a  pii)e.  If  he  had  six  hundred  of  them  he 
woidd  be  so  utterly  bewildered  that  ])robably  he  would 
uive  up  the  practice.  Six  hundred  avenues  of  ap- 
proach to  worship  of  his  Lady  Nicotine!  It  is  not 
thus  the  devotee  goes  about  his  wooing.  The  real 
l)ipe  smoker  uses  one  pipe.    He  will  have  two  or  three 

Jvty  I,  1933 


others  put  away  carefully  for  the  emergency.  They 
J  nay  be  the  lovely  things  which  women  buy  to  give  men 
who  smoke  pipes,  but  the  smoker  saves  them  and  re- 
mains faithful  to  his  old  and  blackened  brier-— "  seas- 
oned" brier  is  the  word  the  fiction  writers  use.  His 
pipe  may  lose  its  looks,  may  become  strong  and  mildly 
odorous,  but  he  will  swear  then  it  is  just  nicely  broken 
in  and  good  for  years  yet.  Usually  it  is.  'Further- 
more, the  true  smoker  does  not  depend  upon  anyone 
else,  chautTeur  or  wife  or  secretary,  in  the  vital  mat- 
ter of  his  pipe.  He  doesn't  say,  '^Heiiri,  see  that  my 
pipe  is  in  the  car,"  or  "Henri,  have  I  tobacco!"  He 
himself  witli  his  own  hand  puts  the  pipe  in  his  own 
pocket,  and  will  not  forget  it  any  more  than  he  will 
forget  his  trousers.  In  another  pocket  goes  his  to- 
bacco, in  a  third  his  matches,  and  he  is  equipped  for 
the  vicissitudes  of  the  day. 

CJ)     Ct3     C^ 

X  inveterate  smoker  nmst  be  F.  P.  A.,  who 
seems  to  relish  a  tobacco  flavor  in  his  Conning 
Tower  in  the  New  York  Herald  Tribune.  Here 
are  some  recent  paragraphs:  Often  it  has 
been  evident  to  us  that  the  tobacco  concerns  lack  bold- 
ness and  enterprise.  There  is  a  "No  Smoking"  sign 
in  the  conference  room.  On  Monday  the  presiding  offi- 
cer told  the  conferees  that  the  prohibition  was  off. 
Everybody  pulled  out  a  cigar  or  cigarette,  and  things 
went  more  smoothly  and  pleasantly.  Pictures!  Ad- 
vertising copy!  No.  The  tobacco  people  could  learn 
expeditiousness  from  the  oil  vaunters.  Hardly  has  a 
l)lane  or  a  car  crossed  the  tape  until  the  papers  have 
A  few  columns  telling  what  oil  the  fellow  was  bright 
enough  to  use.  .  .  .  Cigarette  prices  are  on  the  up- 
grade and  i)robably  cigar  prices,  too.  Which  brings 
to  mind  the  late  Kin  Hubbard's  "The  price  of  a  nickel 
cigar  may  come  back,  but  the  cigar  ain't  never  been 
away."  .  .  .  You  don't  suppose  that  the  inventor  of 
celophane  got  the  idea  from  the  caterpillar's  tent, 
do  you'  .  .  .  And  thus  philosophizes  ^lorgan  Cook,  in 
the  Philadeli)hia  hiquircr:  An  illuminating  conmien- 
taiy  on  the  present  economic  situation  is  disclosed  in 
the  robbery  of  a  New  Jersey  chain  store  the  other 
evening.  Thieves  broke  into  the  place,  but,  finding  no 
money,  helped  themselves  to  other  wares.  And  did 
they  select  food  for  gri])ing,  hungry,  belt-strapped  bel- 
li. >*.'  They  did  not.  They  passed  by  everything  else 
ami  nuide  off  with  ihirty-five  cartons  of  cigarettes! 

Cj3    Ct3    cj:3 

11)  vou  iiear  that  one  about  the  man  who  ob- 
jected  to  his  daughter  lighting  a  cigarette. 
He  wasn't  old-fashioned;  he  .just  felt  that  she 
wasn't  old  enough  to  play  with  matches.  And 
this  business  of  our's  will  surely  come  into  its  own 
atrain  when  this  country  is  filled  with  men  \vith  as  high 
regard  for  tobacct»  as  Sir  Edward  Manville,  of  P]ng- 
lan<l,  a  r<'al  connoisseur,  wlio  bequeathed  in  his  will 
his  valuable  collection  of  cigars  to  two  old  friends, 
who  also  appreciated  that  a  good  cigar  is  a  smoke. 


Reducing  1933  Crop  of  Cigar  Leaf  Types 

Details  of  Plan  for  Curtailing  Production 
and  Making  Payments  to  Growers 


ETATLS  of  a  plan  for  i-oducinic  the  19.33  crop 
of  cinar  loaf  tyi)os  of  tol)aceo  and  making  i)ay- 
nients  for  such  reductions,  were  announced 
last  Sunday  Iw  Henry  A.  Wallace,  Secretary 
of  Agriculture,  and  Administrators  George  N.  Peek 
and  Charles  J.  Brand,  of  the  Agricultural  Adjustment 
Administration. 

The  tobacco  reduction  plan,  which  will  be  ])ut  into 
effect  innnediately,  was  worked  out  l)y  tlie  tobacco 
section  of  the  ])roduction  division  after  a  series  of 
conferences  with  growers,  dealers  and  manufacturers. 

Production  curtailments  will  be  sought  in  the  New 
England,  Ohio-Indiana,  Wisconsin,  Pennsylvania-New 
York  and  (leorgia-Florida  districts,  to  which  the  growl- 
ing of  cigar-leaf  tobacco  is  conlined. 

Growers  in  all  cigar  filler  and  binder  ])roducing 
areas  will  be  offered  payments  to  reduce  their  1933 
acreage  to  50  i)er  cent,  of  their  ])ase  acreage. 

In  determining  the  base  acreage,  eacb  farmer  is 
given  the  choice  of  three  options.  He  may  take  as  a 
base  80  per  cent,  of  the  average  acreage  planted  to 
tobacco  on  his  farm  in  1931  and  1932;  or,  he  may  take 
as  a  base  the  acreage  planted  to  tobacco  on  his  farm 
in  1932,  provided  the  acreage  planted  in  1932  did  not 
exceed  that  planted  in  1931 ;  or  if  the  acreage  planted 
on  his  farm  in  1932  was  greater  than  that  of  1931,  then 
lie  mav  take  as  a  l)ase  the  average  acreage  planted  in 
lUai  aiid  1932. 

For  agreeing  to  take  or  keep  out  of  tobacco  pro- 
duction 50  ])er  cent,  of  his  ])ase  acreage,  each  cigar 
tiller  and  binder  tobacco  grower  will  receive  first  a 
cash  i)ayment  for  each  acre  of  his  reduction,  plus  a 
second  payment  of  40  per  cent,  of  his  average  returns 
per  acre  on  all  tobacco  harvested  ])y  him  in  1938. 

Because  of  the  variations  in  yield  and  (juality  of 
tobacco  produced  in  one  area  as  compared  with 
anotlier,  efforts  have  been  made  to  nuike  the  plan 
ecpiitable  as  between  growers  in  all  areas. 

On  this  basis  AVisconsin  farmers  who  agree  to  the 
l)lan  will  receive  as  a  first  ))ayment  $20  for  each  acre 
of  the  50  per  cent,  reduction  from  their  base  acreage. 
The  first  payment  to  tobacco  growers  in  Ohio  and 
Indiana  districts  will  be  $15  an  acre.  The  first  pay- 
ment to  farmers  in  the  Pennsylvania-Xew  York  dis- 
tricts will  be  $24  an  acre.  The  first  payment  to  to- 
bacco growers  in  New  P^ngland  will  be  $47  for  each 
acre  of  the  50  j)er  cent,  reduction  from  their  base  acre- 
age. This  first  payment  will  ])e  made  to  all  grower*- 
as  soon  as  possible  and  not  later  than  September  1, 
1933.  The  rate  of  payment  for  the  difTerent  areas 
represents  about  20  per  cent,  of  the  fair  exchange 
value  of  the  production  per  acre. 

The  second  ])ayment,  that  of  40  per  cent,  of  the 
grower's  average  icturns  ])er  acre  of  tobacco  har- 
vested in  1933,  will  ))e  paid  within  sixty  days  after  the 
presentation  of  satisfactory  ])roof  as  to  returns  per 
acre  and  fulfillment  of  the  terms  of  the  agreement. 
In  no  event  will  this  second  payment  be  less  than  (50 
})er  cent,  of  the  first  ])ayment. 

Georgia  and  Florida  tobacco  growers  will  be 
offered  payments   for   reducing  the  amount   of  their 


croj)  harvested  in  1933.  Compensation  will  be  ]>aid  to 
those  farmers  who  co-operate  by  leaving  unharvested 
an  average  of  four  stalk  leaves  on  each  to})acco  ])lant 
giown.  In  addition,  the  farmer  must  agree  to  market 
not  more  than  an  average  of  960  pounds  of  the  1933 
crop  per  acre  harvested. 

In  return  for  agreeing  to  leave  unharvested  an 
average  of  four  stalk  leaves  on  each  tobacco  plant 
grown  and  to  market  not  more  than  an  average  of 
!H)0  pounds  of  the  1933  croj),  per  acre  harvested,  the 
grower  will  be  paid  $()0  per  acre  grown  in  1933. 

Payment  to  Georgia  and  Florida  tobacco  growers 
will  be  made  in  two  parts.  The  first  iiayment  will  be 
$30  for  each  acre  after  it  is  determined  that  the  s})eci- 
fied  ])ortion  of  the  crop  has  been  left  unharvested,  and 
will  be  made  between  August  1  and  October  1,  1933. 
The  second  ])ayment  will  be  $30  per  acre,  to  be  made 
within  sixty  days  after  proof  that  not  more  than  an 
average  of  900  pounds  of  the  1933  croj),  per  acre  har- 
vested, was  marketed. 

The  cigar  leaf  tobacco  plan  also  provides  that  an 
oi)tion  be  given  to  the  Secretary  of  Agriculture  in  con- 
nection with  the  ])lanting  and  harvesting  of  tobacco  in 
1934  and  1935.  If  the  sui)i)ly  and  demand  situation 
is  still  unsatisfactory  on  I)ecend)er  1,  1933,  for  Georgia 
and  Florida  shade  tobacco  or  unsatisfactory  for  cigar 
filler  and  binder  tobacco  on  March  1,  1934,  the  Secre- 
tary of  Agriculture  may  exercise  this  option  and  re- 
quire limitation  of  acreage  in  1934  to  a  sjx'cified 
amount  in  relation  to  a  base  average,  and  similarly 
for  the  1935  acreage. 

If  the  o])tion  is  exercised  for  cigar  filler  and  binder 
tobacco,  the  i)ayments  for  1934  would  be  on  the  same 
basis  as  those  in  1933.  The  rates  per  acre  for  these 
payments  would  not  be  less  than  two-thirds  those  of 
193)3.  The  option  would  applv  in  the  same  manner 
for  1935. 

In  exercising  the  ojition  in  the  Georgia  and  Flor- 
ida shade  tobacco  districts,  full  consideration  will  be 
given  to  the  comi)etitive  relationshi])s  between  the 
difTerent  ])roducing  districts.  This  will  be  worked  out 
in  connection  with  plans  for  controlling  jjroduction 
through  the  jiromotion  of  dealers'  and  jiackcis'  asso- 
ciations and  the  establishment  of  standard  grades  and 
uniform  sales  j)ractices. 

Plans  for  reducing  stocks  of  those  farmers  who 
accept  the  plan  to  reduce  production  are  being  con- 
sidered. H'  such  a  reduction  of  existing  stocks  of  to- 
bacco ai>])ears  to  be  sound  public  jmlicy,  agreements 
will  be  offered  at  some  later  date  under  which  growers 
will  be  ]mid  for  diverting  a  ])orlion  of  the  surplus 
stocks  to  non-commercial  uses. 

Under  the  terms  of  the  tobacco  production  re- 
duction agreement,  growers  are  not  allowed  to  use 
extra  apj)lications  of  fertilizer  to  increase  yields. 
Where  toliacco  has  already  been  ])lanted  in  cigar  filler 
and  binder  producing  regions  on  land  to  be  released 
from  jiroduction,  the  croj)  on  that  land  must  be  pre 
vented  from  maturing.     Farmers  agreeing  to  curtail 


TODAYIS  FEATURE 

AL{7/7(/MAY* 

M/nJ  Reading  Act- 


HERES  WHAT 
HAPPENED 

A  MAGICIAN 

CAMC  DOWN  FROIrt 
THE  STA6E  AND 
I  GAVE  HIM  My 
WEDDING  RINC- 
MIS  BlINDfOLD- 
ED  ASSISTANT 
ACTUALLV  READ 

OFF  OUR 
INITIALS   AND 
THE  DATE 


Wf^AT  fiAve  I  IN 

IMV  HAND  7 


Ill's  A  PLATINUM  W€t>PI NG 
IRING.  INITIALS  INSIP€ 
[WH  JO  M.H.  MAT^CH  1^  1928. 


Copyright,  ViJa,  U.  J.  Keynolds  Tobaccu  Cumpaijy 


..THE  TRICK  IS  THEY  flAVE 
A  COl>€.T+^E  GlUtL  GETS  THE 
MESSAGE  BY  LISTEN  I WG  fOR 
THE  FIRST  LETTER  IN  EVERY 
WOnD  OF  THE  MAGICIAW'S 

TALK.  Sometimes  the  Gn?L 

CAN  €VEN'REAP"T+1£  SERIAL 

NUMBEl^S  ON  A   " 

DOLLAR  BILL 


WE  SMOKE  Tfl£SE 
BECAUSE   T-HEY 
ARE  SUPPQSEP 
TO  BE  MILI>EK. 


THE  TRUTfl  IS  THAT 
CAM€LS  ARE  WILPEl?. 
THEY  USE  MORE  EX- 
PENSIVE TOBACCOS. 
TKY  ONE,  Gn?LS,AND 
YOUlL  CHANGE 
VOU'R  BRAND  I 


TWANK  YOU,  BILL -I'LL  Tl^y 
ONE  ^W\>  S€€. 


ULL.I  BELIEVE  "iOXS^^ 
RlGflT  ABOUT  CAMELS. 


WHY  K)  THEY 
HAVE  SUCH  A 
MILD.lilCH 
FLAVOR  ? 


ITS  THE 
TOBACCO 


THAT 

counts: 


FREE-J^-VP  NO  MON€Y- 1 

36^AG€  ILLUSTRATED  MA6IC  BOOK  CON- 
TAINING 23  MYSTIFYING  CIGAREHE, CARD, 
AND  COIN  TRICKS.  Yt>U  CAN  FOOL  T«OS€ 
•wise  GUY^THAT  know  IT  AIL,  WITHOUT 
SKIUOR  PREVIOUS  EXPERIENCE-  MAIL 
OKDCR  BLANK  AT  RI6MT  WITH  FRONTS 
FROM  RVE  ?ACKS  OF  CAMELS. 


j      Statt . ^ I 


NO  TRICKS   IN  CAMELS.JUST  COSTLIER  TOBACCOS 


(Continupd  on  Page  16) 


The  Tobacco  World 


July  I,  igjs 


Cigar  and  Cigarette  Production  Mounts 


HE  following  comparative    data    of    tax-paid 

products  indicated  by  monthly  sales  of  stamps 

are  obtained  from  tlie  statement  of  internal 

revenue    collections    for    the    month  of  May, 

1933,  and  are  issued  by  the  Bureau.    (Figures  for  IMay, 

1933,  are  subject  to  revision  until  published  in  the  an- 


nual re])ort) : 

Products 

Cigars  (large) — 

Class  A  No. 

(Uass  B  No. 

("lass  C  No. 

dass  D  No. 

Class  E  No. 


1932 

285,609,705 

4,485,307 

73,875,390 

4,489,857 

93,107 


-May- 


19P'' 


'do 


317,009,680 

2,428,077 

48,236,746 

3,459,775 

238,703 


Total 368,553,366       371,372,981 


Cigars  (snuill)    No. 

i^igarettes  (large)   ...No. 


27,068,000 
ooo  704 


23,477,413 
216,833 


Islands.    This  information  will  be  shown  in  a  su])ple- 
inental  attached  to  the  June  statement. 

Revenue  Collections  for  the  Month  of  May 

Sources  of  Revenue                   1932  1933 

Cigars $1,051,620.47  $940,087.19 

(Cigarettes    26,058,650.68  38,470,693.88 

Snuff 506,338.65  574,669.94 

Tobacco,  c  h  e  w  i  n  g  and 

smoking    4,500,159.55  5,156,499.96 

Cigarette    papers    and 

tubes   58,878.04  68,307.18 

Miscellaneous,  relating  to 

tobacco 501.98  43.54 


May  Cigar  Withdrawals  1920  to  1931 


(^iirarettes  (small)  ...No.  8,685,337,417  12,822,972,513 

Snutf,  mfd Lbs.         2,812,993  3,192,611 

Tobacco,  mfd Lbs.       24,996,958         28,644,964 

Note:  The  above  statement  does  not  include  tax- 
paid  products  from  Puerto  Rico  and  the  Philippine 


Mav,  1920. 
1921. 
1922. 
1923 . 
1924. 
1925. 


676,227,828  May  1926. 

555,497,120  1!)27. 

569,208,725  1928. 

575,915,851  1929. 

553,319,526  1930. 

514,509,040  1931. 


507,253,431 
540,873,508 
541,500,682 
572,412,549 
523.775,163 
467,299,661 


Eleven  Months  Withdrawals  for  Consumption 


1: 


to 


ii»ars: 
Class  A 

United  States   . . . 

Puerto  Rico    

Philippine  Is..... 

First  11 
Mos.  Fiscal 
Tear  1933 

3,162,124,0(15 

52,560,880 

147,343,740 

— Decrease 

--Ivcrease 

Quatitity 

135,572,520 
30,692,610 
11,987,265 

Total  All  Classes: 

United  States  . . . 

Puerto  Rico    

Philijiliine  Is 

Grand  Total   .. 

Little  Cigars: 

United  States  . . . 
Puerto  Rico    .... 
Philippine  Is 

Total   

3,844,705,020 

54,308,510 

148,140,607 

4,047,154,137 

+1 
+1 

Tht 

627,682,627 
34.270,874 
12,656,803 

674,610,304 

Total   

3,362,028,685 

178,252,395 

210,989,347 
4,104,000 

67,383,133 
396,000 

Class  B 

United  States   . . . 
Puerto  Rico    .... 

35,477,389 
777,550 
534,616 

29,482,895 

—            45,200 

490,310 

Philippine  Is 

215,093,347 

67,779,133 

Cigarettes : 

United  States   . . . 
Puerto  Rico    .... 
Philippine  Is 

Total  

Large  Cigarettes: 

United  States   .  . . 
Puerto  Rico    .... 
Philippine  Is 

Total   

Snuff  (lbs.): 

All  United  States 

Tobacco,  mfd.  (lbs.) : 
United  States   . . . 
Philippine  Is 

Total  

Total  

36,789,555 

30,018,405 

96,934,599,059 
2,465,140 
1,495,270 

,580,755,720 

4,149,560 

140,770 

Class  C 
United  States   . . . 
Puerto  Rico    .... 

596,723,874 
968,580 
233,252 

438,898,364 

—  3,514,564 

—  184,648 

Philippine  Is 

96,938,559,469 

,576,465,390 

Total  

597,925,706 

—   442,597,576 

2,640,428 

440,(HK) 

11,991 

1,437,101 

350,500 

10,791 

Class  D 
United  States   . . . 
Puerto  Rico    .... 

45,071,012 
1,500 
2,076 

—     19,377,177 

18,000 

3,426 

Philippine  Is 

3,092,419 

1,776,810 

Total  

45,074,588 

19,398,603 

—  4,351.671 

—  500 

+              8,846 

32,109,780 

2,863,602 

Class  E 

5,308,680 

26,923 

5,335,603 

United  States  . . . 
Puerto  Rico     .... 
Philippine  Is 

278,955,836 
240 

15,970,025 
725 

Total  

—       4,343,325 

278,956,076 

15,970,750 

Tobacco  World 

I 


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dt 


C  SSj. 


*  ifs  toasted'' 


Qvr .  imn*  AMrtMMMi  Ok 


J^h  1, 1933 


n 


News  From  Congress 


_        'AND 

Federal 
Departments 


Cli««4i« 


From  our  M^shington  Bureau  62?Albee  Bmunng 


.  »g  ITH  prices  for  manufactured  products  rising: 
\fj^  at  a  ra]nd  pace,  officials  of  the  National  Re- 
coverv  Administration  fear  that  the  success  of 
of  the  Government's  plan  for  a  ** partnership" 
with  business  is  threatened. 

The  keystone  of  the  idea  back  of  the  industrial 
recovery  bill  was  the  return  to  work  of  lar«»e  numbers 
of  i)eople  at  adequate  waives,  their  increased  buyin<;* 
power  gfiving  employment  to  factories  and  mills  and 
thus  further  ijromoting  emplo^nnent. 

In  announcing  this  plan,  the  industries  of  the  Na- 
tion were  asked  to  defer  price  increases  as  long  as 
))ossible  and  to  content  themselves  for  a  time  with  the 
benefits  derived  from  increased  production. 

It  was  pointed  out  that  if  purchasing  power  could 
be  increased  ahead  of  prices,  the  present  gap  between 
the  two  would  be  narrowed — a  condition  which  spells 
for  prosperity. 

If  prices  are  advanced  before  employment  is  in- 
creased, however,  it  is  feared  that  this  gap  \\  ill  not  be 
lessened  and  thus  the  whole  purpose  of  the  Govern- 
ment-'s  effort  will  be  nidlified. 

Cj3     [t3     CS3 

Postage  charges  on  letters  for  local  delivery  will 
be  reduced  July  1  to  the  old  rate  of  two  cents  an  ounce, 
under  legislation  enacted  shortly  ])efore  the  a<l.journ- 
ment  of  Congress. 

This  rate,  i1  is  exjilained  by  the  Post  Office  De- 
partment will  aj)i)ly  only  to  letters  for  delivery  within 
the  confines  of  the  citv  in  which  mailed.  The  rate  of 
jK)stage  for  letters  for  delivery  outside  the  limits  of 
the  local  jjost  ofhce  will  remain  at  three  cents  an  ounce. 

Postal  officials  are  understood  to  be  ])rej)aring 
regulations  designed  to  prevent  i)atrons  of  the  serv- 
ice from  abusing  the  reduced  local  rate  by  brimming 
letters  into  the  city  in  which  they  are  to  be  delivered 
and  mailing  them  locally. 


—  ft  —         — ft  ^  — ft  ^ 

Ct3     Ct3     CJ3 

A  program  of  major  legislation  e(iualled,  if  ever, 
only  in  the  days  of  the  World  AVar,  was  disposed  of 
by  the  special  session  of  Congress  in  a  period  of  little 
more  than  three  months. 

So  nmch  has  been  accomplished  in  this  brief  span 
of  time  that  it  is  difficult  to  visualize  the  legislative 
program  enacted  by  the  Roosevelt  Administration  be- 
tween March  9  and  June  15. 

Outstanding  among  the  accomplishments  of  the 
session  was  the  rehabilitation  of  the  Nation's  banking 


structure,  which  on  March  4  was  menaced  with  de- 
struction. 

Another  contribution  to  social  calm  and  economic 
advancement  was  the  legalizing  of  beer,  ending  a  pe- 
riod of  irritating  agitation  and  ])aving  the  way  for 
additional  tax  revenues  of  some  $15( ),()()( ),()00  a  year. 

Agricultural  relief  legislation,  including  steps  to 
ease  the  debt  burden  of  the  farmer,  is  alreadv  beinu- 
j)ut  into  operation.  Relief  for  the  urban  home  owner 
also  has  been  provided,  through  mortgage  legislation. 

A  quarter  of  a  million  unemployed  have  been 
taken  off  the  city  streets  and  the  burden  upon  civic 
charity  has  been  reduced  by  the  establishment  of  the 
civilian  forestry  corps.  Millions  of  dollars  have  been 
thrown  into  circulation  through  Government  purchases 
of  clothing,  food  and  eipiijuiient  for  this  vast  army. 

All  the  industries  of  the  country  are  given  an  op- 
portunity to  eliminate  cut-throat  competition  through 
the  industrial  recovery  bill.  A  $3,30(),()()0,(M)()  public 
works  progiam,  under  which  it  is  estimated  1,(KM),(HM) 
men  will  be  put  to  work  for  every  $1,0()0,( )()(),()( H J  ex- 
pended, is  iretting  under  way. 

Aihlitional  taxes  necessary  to  finance  the  iniblic 
works  program  are  imposed  where  they  will  be  more 
readily  absorbed  than  if  income  tax  rates  were  in- 
creased, as  originally  suggested,  yet  without  unduly 
increasing  the  burden  upon  struggling  businesses. 

The  $25,(M)(),()00  or  more  a  vear  formerlv  lost  bv 
the  general  public  through  investment  in  fraudulent 
securities  will  be  saved  bv  the  blue-skv  legislation 
under  which  no  issue  can  be  offered  the  })ublic  until 
lull  details  of  both  the  issue  and  the  issuing  company 
have  been  furnished  the  Federal  Trade  Commission. 

Rehabilitation  of  the  Muscle  Shoals  project  will 
]>rovide  enq)loyment  over  a  wide  area  in  the  Tennessee 
Valley.  Millions  of  dollars  will  be  cut  from  the  cost 
of  operating  the  railroads  by  legislation  placing  them 
under  a  Federal  control  which  will  permit  of  the  elim- 
ination of  duplication  of  services  and  other  economies. 

Reorganization  of  the  Government  service  itself, 
an  outstanding  feature  of  which  was  the  consolidation 
of  all  Federal  agricultural  credit  agencies  and  abol- 
ishment of  the  Federal  Farm  Board,  will  save  vast 
sums  of  money.  A  saving  of  $2,000,()(K)  a  year  will  Ix' 
accomplished  through  the  credit-agency  consolichdioii 
alone. 

CJ3    CP     Cj] 

Codes  setting  wages  and  working  hours  will  be 
considered  first  for  those  industries  employing  the 
largest  numbers  of  workers  and  agreements  for  the 


FREE 


AND  HOW  THE  PUBLIC  LIKES  THE  OFFER! 

EVERY  Faleigh  Cigarette  advertisement  carries  this 
I  extra  sales  help,  "A  coupon  in  every  pack  . . .  save 
50  and  get  an  initialed  deck  of  playing-cards  free." 

And  every  day  a  stream  of  initialed  playing-cards  is 
mailed  out  from  Louisville  to  Raleigh  Cigarette  fans  the 
country  over.  Folks  have  to  smoke  50  packs  to  get  a 
free  deck. 

Tell  your  customers  about  Raleigh— and  the  free  cou- 
pons. Display  the  carton  on  your  counter.  {N.  B.  Two 
extra  coupons  in  every  carton  for  you  or  the 
carton  buyer.) 


BROWN  &  WILLIAMSON  TOBACCO  CORP..  LOUISVILLE.  KENTUCKY 

Brown  &  WiUiamson  products  have  been  designed  to  bring  you  the  most  profit  in  all  lines 
and  prices.  New  products  are  added  to  fit  the  times.  Are  you  getting  your  share 
of  profit  from  these  Uve.  selUng  items:  Sir  Walter  Raleigh  Smoking  Tobacco.  Bugler  Ciga- 
rette Tobacco.  Golden  Grain  Tobacco.  Wings  Cigarettes,  and  Target  Cigarette  Tobacco? 


Snokin^obacco 

PIPCamoOGARETTCS 


.Socfttict  {ait}  I" 


>  tt/ -M^r* 


^'^^«"T,  Tobacco 


11wCdi«4«wTlMWy»f 


{Continued  on  Page  17) 


The  Tobacco  World 


July  I,  i^ss 


n 


Review  New  United  States  Grades 

EP]TINGS  of  tobacco  i^rowers,  bnvors  and 
otlier  tobacco  trade  iiitorosts  wore  liold  at 
Washiii<>-toii,  June  28tli,  29ih  and  30tli,  by  the 
Bureau  of  Agricultural  Economics,  United 
States  Department  of  Agriculture,  to  review  proposed 
standai'd  grades  for  southern  ^faryland  tobacco, 
United  States  Type  32,  and  to  offer  criticisms  and  sug- 
gestions for  modification  of  the  gi'ades  before  the 
grades  are  nuide  oilicial. 

Sami)les  representing  the  proposed  standard 
grades  were  on  display  in  the  cotton  classing  room  of 
the  bureau.  Baltimore  buyers,  commission  men  and 
warehousemen  reviewed  the  tyi)e  sami)les  on  June  28th, 
transfer  buyers  on  June  29th,  and  delegations  of 
farmers  and  county  agents  from  the  five  tobacco  ]n-o- 
ducing  counties  of  southern  ]\rarylaiid  on  June  30th. 
All  tobacco  trading  on  the  Baltimore  market  was  sus- 
pended for  June  28th  to  enable  mend)ers  of  the  trade 
to  attend  the  Washington  meeting  on  that  day. 

A  law  enacted  during  the  last  session  of  the 
Maryland  legislature  ]n"ovided  for  tobacco  grading 
service  at  Baltimore,  where  all  tobacco  j)roduced  in 
Maryland  is  sold,  and  stipulated  that  the  grading 
should  be  based  on  United  States  standard  grades. 
The  standards  reviewed  at  the  June  meetings  were 
develo])ed  under  authority  of  the  United  States  To- 
bacco Stocks  and  Standards  Act,  l)y  Fiank  B.  Wilkin- 
son and  a  group  of  associates  in  ihe  tobacco  section 
of  the  Bureau  of  Agricultui-al  Economics,  and  W.  B 
Posey,  tobacco  specialist,  Maryland  p]xtension  Service, 
and  county  agent  for  Prince  (Jeorges  Uounty. 

Moratorium  for  Rexall  Druggists 

Louis  K.  Liggett,  president  of  the  United  Drug 
Company,  this  week  forwarded  the  following  statement 
in  a  letter  to  8000  Rexall  druggists  outlining  a  new 
credit- policy  of  the  company: 

**We  have  declared  a  moratorium,  retroactive 
from  May  3Lst.  We  have  drawn  a  line  across  our 
books  and  have  frozen  in  every  dolhii-  owed  to  us  ])rior 
to  that  date.  Our  reports  show  that  about  47  per 
cent,  of  our  Kexall  dealers  need  credit.  We  are  asking 
these  for  a  simplified  balance  sheet  showing  sales,  ojv 
erating  exi)enses,  etc.  These  will  be  studied  by  a  com- 
mittee and  an  instalment  ])lan  for  payment  of  all  old 
debts  will  be  develojjed  in  each  case.*  There  will  be 
an  interest  charge  of  3  per  cent,  per  annum.  The 
object  of  the  plan  is  to  place  every  Hexall  store  in  a 
position  to  pay  for  June  purchases  on  July  15th  and 
take  a  cash  discount." 

Mort  Hammer  Dies  Suddenly 

Mortimer  E.  Hammer,  sales  manager  and  a  mem- 
ber of  the  firm  of  Salvador  Kodiiguez,  Incorporated, 
Tampa,  died  suddenly  in  Uhicago  on  June  21st,  agecl 
forty-eight  years.  He  succumi)ed  of  a  heart  attack 
on  a  Chicago  suburban  train  and  died  before  he  reached 
the  hospital.  He  was  one  of  the  best  known  "old 
timers"  on  the  road.  He  started  with  the  American 
Tobacco  Company,  out  of  Cleveland,  and  he  went  from 
there  to  the  Ryan  and  Raphael  Cigar  Comi)any, 
Tampa,  later  joining,  in  successicm,  the  sales,  staffs 
of  the  E.  H.  Gato  Cigar  Comjiany  and  M  a  reel  i  no  I^erez 
&  Company.  He  became  a  stockholder  and  sales  man- 
ager of  the  Rodriguez  Company  when  it  was  reor- 
ganized. 

14 


Working  Night  Shifts  on  Camels 

ITERATIONS  in  the  factories  of  the  R.  J. 
Reynolds  Tobacco  Company,  which  are  con- 
centrated in  Winston-Salem,  and  which  com- 
prise the  enormous  area  of  129  acres  of  floor 
space,  have  had  to  be  stei)ped  up  repeatedly  to  meet 
the  increased  demand  for  t'amel  cigarettes,  Prince  Al- 
bert smoking  tobacco  and  other  well-known  Reynolds' 
brands.  The  Reynolds'  payrolls  have  mounted  stead- 
ily in  recent  weeks  as  hundreds  of  additional  workers 
have  been  employed  and  working  hours  have  been  in- 
creased. 

The  Reynolds  Company  is  one  of  the  few  indus- 
trial plants  in  the  country  which  did  not  reduce  its 
wage  scale  during  the  dei)ression.  The  output  of 
Camel  cigarettes  has  had  to  be  so  heavily  inci'eased 
(luring  recent  wrecks  that  it  was  necessary  to  add  night 
sliifts. 

It  is  understood  that  the  production  of  Camels  is 
about  double  that  of  a  few  months  ago.  The  Reynolds 
C(>mi>any  has  been  following  an  aggressive  advertising 
policy  in  news])apers  and  other  media. 

Dave  Morris  in  the  South 

David  F.  Morris,  who,  together  with  the  well- 
known  Charlie  Bond,  constitutes  the  representative  of 
the  Philippine  Government  tobacco  agencv  in  the 
United  States,  and  who,  by  the  way,  are  doiiig  a  mighty 
good  job,  has  been  visiting  retailers  and  distributors 
of  Manila  cigars  in  and  around  Memphis  duiing  tiie 
last  ten  days  and  reports  business  ^'looking  up.*'' 

Mr.  Morris  has  a  huge  store  of  interest inir  exi)eri- 
onces  and  a  vast  knowledge  of  conditions  in  the  cigar 
Hehl,  and  is  always  accorded  a  hearty  welcome  wher 
ever  he  goes. 

El  Trelles  Sales  Holding  Well 

The  El  Trelles  cigar,  manufactured  bv  the  M. 
Trelles  Cigar  Comi)any,  in  New  Orleans,  lla.,  is  ex- 
periencing a  good  demand  for  their  line  of  tine  cigars 
in  that  city  and  throughout  nearby  territorv  where 
they  are  placed. 

Tiie  El  Trelles  cigar  has  gained  an  enviable  rej)u- 
t  at  ion  among  their  followers  as  a  cigar  of  high  qualitv 
and  workmanship,  and  the  success  of  this  brand  i's 
attributed  largely  to  the  strict  adherence  to  this  i)ol- 
icy,  while  others  have  been  tempted  to  lower  the  <pialit\ 
of  tiieir  ])roduct  foi*  economic  reasons. 

M.  C.  Patterson  Passes 

^^alvin  Courtney  Patterson  died  at  Riehmond. 
Va.,  on  June  ITtli,  after  a  short  illness,  at  the  age  ol 
^<'V<'nty-one.  He  was  a  former  vice-president  of  the 
American  T(»])acco  Company  and  a  son  of  Dr.  R.  A. 
Patterson,  founder  of  the  *R.  A.  Patterson  Tobacc(. 
Com])any,  nuikers  of  Lucky  Strike  tobacco,  forerunner 
of  tlie  popular  cigarette  of  the  same  name.  The  Pat 
terson  concern  was  merged  into  the  i)resent  American 
Tol»ac(o  Company.  Mr.  Patterson  had  not  been  active 
in  the  tobacco  business  during  recent  years. 

Death  of  H.  D.  Goebel 

H.  D.  Goebel,  sales  manager  of  A  lies  &  Fisher, 
Boston,  died  suddenly  at  the  St.  (leorge  Hotel,  Brook 
lyn,  on  June  17th.     He  was  rated  as  an  ace  salesman 
and  had  a  host  of  friends  in  tiie  industry. 

The  Tobacco  World 


lilbADELi 


MIA. 


Lumley  Resigns  From  Sommerfeld  Company 

Benjamin  C.  J.  Lundey,  who  has  represented  the 
(Jarcia  y  Vega  factory  in  Tampa,  and  the  F.  W.  Som 
nit  rfeld  factory  in  ^liami  for  a  number  of  years,  an- 
nounced this  week  that  he  had  resigned  from  the  latter 
company  and  would  in  the  future  confine  his  elforts 
entirely  to  the  promotion  and  sale  of  the  Garcia  y 
Vega  clear  Havana  brand  in  eastern  Pennsylvania, 
iKMthern  New  York  State,  New  Jersey,  Delaware, 
Maryland  and  the  District  of  Columbia. 

Mr.  Lundev  is  one  of  the  best-known  and  best- 
liked  cigar  salesmen  in  that  teriitory,  and  now  that 
he  will  put  all  his  efforts  behind  a  brand  with  such  a 
liigh  reputation  as  the  Garcia  y  Vega,  an  innnediate 
ijicrease  in  the  sales  of  this  brand  in  that  territory 
is  confidently  expected. 

Mr.  Lumley  reports  that  a  substantial  increase  in 
(l-'iiiand  for  this  brand,  ])articularly  on  tiieir  Roosevelt 
si/.c,  retailing  at  two  for  a  (piarter,  has  been  recorded 
(luring  the  past  two  months. 

Bajruk  Booming 

Complimentarv  letters  ])raising  the  "How  Long 
II..^^  It  Been  Since  ^'(m  SMOKKD  A  CKLVR"?  adver- 
tisement of  Bayuk's  are  still  pouring  into  headquar- 
t<  IX  at  Ninth  and  Columl)ia  Avenue.  Bayuk  Phillies 
nic  still  selling  in  a  big  way.  During  the  last  week 
Inalthy  reports  of  the  progress  of  this  popular  l)rand 
liavf  been  received  from  J.  P.  (riven,  territorial  man- 
ager for  Upper  Xew  York  and  Western  Pennsylvania; 
A.  P.  Schultz,  distributor  in  Krie;  A.  R.  Dunn,  Incor- 
l'<. rated,  Easton,  Pa.,  distributor,  who  is  being  assisted 
by  (trover  C.  Munson,  of  the  E.  C.  McAllister  forces; 
and  A.  C.  Roy,  who  is  aiding  Costello  Brothers  in  the 
Tawtucket,  R.  I.,  territory. 

Siegel  Opens  New  Camden  Factory 

According  to  an  announcement  l)y  Francis  B. 
U  alien,  chairman  of  the  executive  committee  of  the 
<  luiden,  N.  J.,  Chamber  of  Commerce,  last  week, 
'"^i'^'l  &  Sons,  Incorporated,  have  opened  a  new  cigar 
la.'tory  at  West  and  Clintrm  Streets,  that  city,  which 
will  create  employment  for  four  huntlred  workers. 
I*.ivid  Goodman  will  numagi'  tiie  new  factory. 


Trade  Notes 


j 


The  M.  J.  Dalton  stand  at  617  Chestnut  Street  is 
displaying  Heine's  Blend,  a  mild  and  mellow  smoking 
tobacco,  with  good  results. 


Frank  C.  Flanigan,  I^hiladeli)hia  representative 
for  M.  Marsh  &  Son,  reports  a  splendid  call  on  Marsh 
stogies  and  Marsh  Pioneers,  being  distributed  through 
Yalm  &  McDonnell.  W.  A.  Copple,  district  represen- 
tative, is  ex])ected  in  town  next  week  to  confer  on  plans 
for  increasing  the  sale  of  these  popular  sellers. 


Joseph  Garvett,  formerly  manager  of  the  local 
distributing  branch  <rf  ^m  Mazer-Cressman  Cigar 
Company,  and  w^lio  resigned  from  that  company  a 
short  time  ago,  is  now  head  of  the  Joseph  S.  Garvett 
Cigar  Conii»any,  with  sales  offices  at  1809  Callowhill 
Street,  this  city,  and  factory  located  in  Detroit. 


We  are  glad  to  repoit  that  Theodore  (Ted)  Gra- 
bosky,  associated  with  Grabosky  Brothers,  Incor- 
j»orated,  and  who  has  been  confined  to  a  hospital  for 
sev<"  al  weeks  as  the  result  of  an  automobile  accident, 
has  recovered  sufficiently  to  leave  the  hospital  and  is 
nf)\v  reenperating  at  his  home. 


I.  B.  White,  manager  of  the  cigar  (lei)artnient  of 
Jolm  Wagner  &  Sons,  reports  splendid  demand  for 
their  Monticello  smoking  tobacco,  with  distribution 
being  expanded  rapidly  into  other  i)arts  of  the  United 
States.  Their  Wagner  Flares,  retailing  at  ten  cents; 
Don  Sebastian,  and  (Jarcia  y  Vega  brands  of  cigars 
are  also  having  a  splendid  call. 


Abe  Caro,  representing  A.  Santaella  &  <'ompany, 
\\  t-  a  visitor  in  town  last  week  conferring  with  the 
local  Optimo  distributors,  Yahn  &  McDonnell  Cigars. 

July  I,  jpjj 


Yahn  &  McDonnell,  Oil  (Miestnut  Street,  distribu- 
tors of  high-grade  cigars  and  operators  of  a  chain  of 
high-grade  cigar  stands  in  hotels,  office  buildings  and 
club>"thr(mghout  the  city  and  surrounding  territory, 
report  business  showing  a  very  encouraging  improve- 
ment. Sales  of  their  ^^arcello  and  As  You  Like  It 
brand  are  going  ])articularlv  well  under  tiieir  recently 
introduced  ''New  DeaP'  ])ian.  Their  D  &  M  No.  1 
smoking  tol)acco  is  also  enjoying  an  excellent  call. 


MURIEL 


NEW    SIZE 


5^ 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  5^. 


Mfd.  by 
r.  LOKILLARD  CO.,  INC. 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERaiAXTS  ASSOCIATION         .e^^^fCft^ 
OF  UNITED  STATES  "^^TM?-^ 

JESSE  A.  BLOCH.  Wheeling.  W.  V« President 

CHARLES  J.  EISEN'LOHR.   Philadelphia,  Pa Ex-President 

JILHS  LICHTENSTEIX.  New  Vc.rk.  N.  Y Vice-President 

WILLIAM  BEST.  New  York.  X.  Y Chairman  Executive  Committee 

MAJ.  GEORGE  W.  HILL.  New  York.  N.  Y Vice-President 

GEORGE  H.  HIMMELL.  New  York.  N.  Y Vice-President 

H.  H.  SHELTON.  WashinRton.  D.  C Vice-President 

WILLIAM  T.  REED.  Richni.md.  Va Vice-President 

HARVEY  L.  HIRST.  Philadelphia.  Pa Vice-President 

A.SA  LEMLEIN.  New  York.  N.  Y Treasurer 

CHARLES  DISHKIND.  New  York.  N.  Y Counsel  and  Managing  Director 

Headquarters.  .Wl  Madison  Ave..  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio  President 

CHAS.  B.  WITTROCK.  Cincinnati,  Ohio  Vice-President 

GEt).  S.  ENGEL.  Covington.  Ky Treasurer 

WM.  .S.  GOLDENBL'RG,  Cincinnati,  Ohio   Secretary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H.  DUY.S.  New  York  City   President 

MILTON  RANCK,  Lancaster.  Pa First  Vice-President 

D.  EMIL  KLEIN.  New  York  City  Second  Vice-President 

LEE  SAMUELS,  New  York  City Secretary -Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN.  Newark.  X.  J President 

ALBERT  FREEMAN.  New  York,  N.  Y First  Vice-President 

IRVEX  M.  MOSS.  Trenton.  N.  J Second  Vice-President 

ABE  BROWN,  180  Grumman  Ave.,  Newark.  N.  J Secretary-Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA  LEMLEIN  President 

SAMUEL  WASSERM AN    Vice-President 

THE  NATIONAL  ASSOCIATIONS  OF  TOBACCO 
DISTRIBUTORS 

C.  A.  Jl'.ST.  St.  Louis.  Mo President 

E.  ASBURY  DAVIS.  Baltimore.  Md Vice-President 

E.  W.  HARRIS.  Indianapolis,  Ind Vice-President 

JONATHAN  VII»t>ND.  Scranton,  Pa Vice-President 

GEO.  B.  SCRAMBLING.  Cleveland.  Ohio  Treasurer 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jersey  City,  N.  J Secretary 

l6 


CIGARETTE  ADS  SET  STYLES 

lOAHETTE  advert isino-  illustrations  are  iiolod 
for  the  beauty  of  the  women  wlio  a])pear  in 
them  and  the  smartness  of  their  styles.  Not 
many  people  are  a\\'are,  however,  of  the  vast 
amount  of  care  which  is  taken  to  make  certain  that 
every  detail  of  their  attire  is  precisely  as  it  should  ho. 
The  many  women  readers  who  follow  these  advertise- 
ments will  be  i)articularly  interested  to  know,  for  ex- 
ample, that  the  current  series  of  Lucky  Strike  ad- 
vertisements tellinu:  why  **Luckies  Please"  has  been 
checked  and  rechecked  by  fashion  experts  to  make  sure 
that  the  styles  in  frocks,  hats,  j2:loves  and  similar  ar- 
ticles of  attire  are  iij)  to  the  minute  if  not  a  little  hit 
ahead  of  today's  modes.  The  illustrations  in  this 
series  of  advertisements  include*  women  dressed  in 
evenini*-  .i»owns,  street  attire,  bridal  «j:<>wns,  tennis  and 
golfing  costumes  as  well  as  othei"  liinavt,  correct  clotJies. 


Grabo.Kky  Brothers,  Incorporated,  Xorth  Second 
Street,  manufacturers  of  the  Koyalist  ('i.uar,  report 
encoura.i»ing  i)ick-up  in  demand  for  their  brand  in  cer- 
tain sections  of  the  country  where  it  has  been  ])laced. 


Reducing  1933  Crop 
of  Cigar  Leaf  Types 

(Continued  from  page  8) 


acreage  must  not  give  way  or  sell  tobacco  plants  that 
are  not  needed,  nor  can  they  rent  or  ]K'rmit  other  to- 
bacco growers  the  use  of  sheds  or  barns  released  from 
use  because  of  acreage  reduction.  The  rights  of  all 
])arties  having  an  interest  in  the  farmer's  crop  are 
protected  under  the  agreement. 

Land  released  from  tobacco  production  under 
agreements  in  accordance  with  tiie  ])lan,  cannot  bo 
planted  to  cotton,  wheat  or  rice,  nor  can  such  land  lie 
planted  to  vegetables  excei)t  for  the  use  of  the  family 
or  families  living  on  the  ])articular  farm,  or  to  feed 
crops  except  for  use  in  the  j)roduction  of  livestock  or 
livestock  jiroducts  for  consum])ti()n  by  the  family  or 
families  living  on  the  ])articular  farm. 

The  money  recpiired  by  the  Agricultural  Adjust- 
ment Administration  to  <'anv  out  its  oblinations  un 
del"  tiie  terms  of  the  tobacco  production  contiol  agrcp 
ments  will  l)e  raised  through  a  processing  tax  to  l>c 
aj)plied  on  all  jirocessed  cigar  leaf  tobacco.  This  tax 
will  be  collected  from  the  manufacturer  using  cigar 
leaf  tobacco  and  will  apply  to  imported  as  well  as 
domestic  cigar  types.  The  exact  rate  and  the  date  at 
which  the  j)rocessing  tax  will  be  applied  has  not  been 
detei'inined.  The  pri'sent  ])rices  of  cigar  leaf  tobacco 
are  about  six  cents  jmm-  pound  uikUm*  the  fair  exchanu<' 
value  and  a  tax  at  lliis  rate  could  l)e  levied. 

Chester  ('.  Davis,  director,  production  division, 
and  John  B.  Ilutson,  acting  chief,  tobacco  production 
section.  Agricultural  Adjustment  Administration,  have 
been  assigned  the  work  of  carrying  out  the  jdan  tor 
the  cigar  leaf  t(»bacco  u:rowing  indiLstry.  The  Statu 
and  Peileral  extension  services,  under  the  diiection  of 
Dr.  (\  W.  Warburton,  will  cooperate  in  carrying  out 
the  field  work. 

The  Tobacco  World 


Xes.  I  said 


mocTel 


PIPE -READY 


tter  tobacco 
and  plenty  of  it 


COMMON  SENSE 


News  from  Congress 

(Continued  from  page  12} 


smaller  industries  will  be  set  aside  for  later  consider- 
ation, it  has  been  made  known  by  (Jeneral  Hugh  John- 
stui,  National   Hecovery  Administrator. 

Proposed  codes  have  been  received  from  a  num- 
ber of  the  smaller  industries,  but  these  will  not  be  dis- 
cussed by  the  administration  until  steps  have  been 
taken  to  ena))]e  the  eight  or  ten  most  important  indus- 
tries to  increase  employment. 

The  administration  is  centering  its  attention  upon 
the  problem  of  ])utting  at  least  .*>,()( )(),()(>()  ])ersons  back 
to  work  in  their  normal  employment  within  the  next 
few  months,  and  while  it  is  realized  that  the  small  in- 
dustries, as  a  whole,  can  give  employment  to  a  large 
number,  it  is  felt  that  «|uickest  results  can  be  attained 
by  concentrating  on  sucli  industries  as  iron  and  steel, 
textiles,  shoes  and  leather,  coal,  etc. 

Announcement  of  the  attitude  of  the  administra- 
tion is  taken  to  indicate  that  any  code  submitted  by  the 
tobacco  industry  will  not  be  given  consideration  until 
the  grou])s  ])roviding  the  heaviest  emj)loynient  have 
been  taken  care  of. 

New  Ad  Series  for  Camels 

()l\TIX(i  again  to  the  special  advantages  en- 
icjved  bv  Camel  smokers  because  of  Camel's 
costlier  tobaccos,  H.  J.  Heynolds  Tobacco  Com- 
panv  released  a  new  advertising  camiiaign  on 
Tliursdav,  .June  2!Mh.  Witii  the  cai)tion,  "It  Takes 
Ih-althy'Xerves  to  Play  Like  Tilden!"  the  tii-.^t  ad- 
\<iti.seinent  is  built  around  the  fact  that  the  famous 
1.  iinis  player,  a  Camel  smoker  for  years,  after  trying 
many  other  brands  found  that  Camels  do  not  tire  his 
taste,  or  get  on  his  lU'i'ves. 

Tiie  t'amous  Camel  ''magic  campaign,"  with  its 
-loiran,  **lt's  fun  to  be  fooled  .  .  .it's  more  fun  to 
know,"  is  recalled  in  a  prominent  heading  which  re- 
I'<rates  tiiat  "It  is  more  fun  to  know"  and  continues: 
"<'amels  are  made  fiom  tiner,  more  e.xpensive  to- 
I'accos  than  any  other  popular  brand.  Vou  will  find 
Camels  rich  in  flavor  and  (lelight fully  mild." 


Joe  Banker  and  Bart«ui  Lemlein,  ofM.  Sachs  & 
<  oiiijumy.  New  York  nninufacturers  of  high-grade 
t'iuars,  were  visitors  at  .lohn  Wagner  i&  Sons  last  week. 


A  CIGAR  FOR 

MR.  POPOPULOUS 

We  cheerfully  admit  that  there's  little  likelihrxxl  of  our  HILOS  ever 
adorning  the  ci^ar  counter  at  the  Ritz,  and  we  doubt  if  ENVOYS  will 
ever  he  permitted  to  grace  the  banquet  t)<:>ards  at  the  Union  Club.  Not 
that  they  ihm't  kjok  swanky  enough  to  hold  up  their  heads  in  any  company, 
and  not  that  they  don't  taste  pretty  darn  swell.  But — shhh ! — their  religion 
is  against  them— they're  twofers  ! 

But  Mr.  Popopulous,  who  has  had  to  reduce  his  shines  to  a  nickel,  stilt 
smokes  cigars.  So  docs  Mr.  Jones  the  plumber,  Mr.  Washington  the 
whitewash  flispenser  and  Mr.  Smith  the  haberdasher.  All  of  these  solid 
citizens  smoke  cigars — or  would,  if  they  could  get  what  they  want  for 
what  they  can  pay.  And  none  of  them  have  the  least  prejudice  against 
'twofers'.  Particularly,  if  they're  the  kind  of  two-for-fives  that  don't 
carry  the  usual  conceptifm  beyond  the  price-tag. 

Which  is  where  we  fit  in.  For  created  solely  for  the  manufacture  of 
two-for-fives,  and  with  all  operatifMis  geared  in  ratio,  we  believe  that  we 
can  put  a  little  more  in  the  cigar — possibly  make  them  a  little  better  than 
most  other  people.  And  Mr.  Popopulous  today  is  a  pretty  good  judge  of 
values. 

Our  ENl'OV  and  HILO  arc  both  strictly  long- 
filler,  Connecticut  wrapf^cr,  really  handsomely 
packed  in  50's  only.  We're  ready  to  send 
samples     and      talk     about      territorial      rights. 

PENNSTATE    CIGAR    CORPORATION 

Allegheny  Avenue  and  Boudinot  Street 
PHILADEIJ'HIA,  PA. 


Send  Two  Dollars,  with  the  coupon  below  to  The 
Tobacco  World,  236  Chestnut  St.,  Phila.,  Pa.,  and 
get  your  copy  twice  a  month  for  a  year. 


Name 

Street  No. 
P.  O.    


^State 


I? 


JULY  15,  1933 


Establiihed   1886 


"BEST  OF  THE  BEST" 


^^^L^  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway,  New  York  City 

FACTORIES:  Tampa  and  Kep  W«st.  Florida 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  meKow  and  smooth  In  charactefr 
and  Impart  a  most  palatable  flavor 

FUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BKTUN.  AMOIIATIZEI.  BOX  FLAVORS.  PASTE  SWEETENEtS 

FRIES  8k  BRO.,  02  Reade  Street,  New  York 


POSITION  WANTED 


CIGAR   FACTORY   SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience   With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


BEER  WITHOUT  CIGARS,  IS  LIKE  KISSING  WITHOUT 
LOVE — Adopt  as  your  slogan,  "Kiss  your  beer,  but  love  your  ci- 
gars." Specially  those  Havana  blended,  "Good  to  the  last  PuflF," 
manufactured  by  A.  Ramirez  &  Co.,  Post  Office  Box  1168,  Tampa, 
Fla.    W^rite  them  for  particulars  today. 


SALES  PROMOTION 


WE'LL  WRITE  YOUR  SALES  LETTERS  FOR  YOU— Put  on 
an  effective  direct  mail  campaign  that  will  create  sales — ^prepare 
your  advertising  copy— furnish  jingles,  slogans,  cartoons  and  other 
artwork,  etc.,  etc.  We  operate  a  clearing  house  of  complete  creative 
service.  Writers  and  Artists  Bureau,  236  Chestnut  Street,  Philadel- 
phia, Pa. 

18 


Tobacco  Merchants'  Association 
Registration  Bureau,  NtV^^cm 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 
Registration,         (see  Note  A),        $5.00 
Search,                  (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  $2  will  be  made  to  membert  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  tlian  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 

PARKING:— 46,209.     For    all    tobacco    products.     June    17,    19.^^3 

Arthur  Falk,  New  York,  N.  Y. 
THRIFT: — 46,210.     For  plug,  twist,  smoking,  scrap,  fine  cut,  snuflF 

and  cigarettes.     June  20,  1933.     Scotten  Dillon  Company,  Detroit, 

Mich.     (By  permission  of  Jos.  Schwartz,  Cleveland,  Ohio.) 
MARBERN:— 46,211.     For    all    tobacco    products.     June    21,    1933. 

(ieorjjjc  Schlegel,  Inc.,  New  York,  N.  Y. 
MAK  'EM: — 46,212.    For  plug,  twist,  smoking,  scrap,  fine  cut,  snuf! 

and  cigarettes.     June  24,  1933.     Scotten  Dillon  Company,  Detroit, 

Mich. 


TRANSFERS 

HALLERCZYK:— 42,351  (T.  M.  A.).  For  cigars.  Registered  Xo- 
vember  22,  1921,  by  L.  Kunka,  Chicago,  III.  Transferred  to  Alex- 
ander T.  Bogdanowicz,  and  re-transferred  to  John  Misiowiec. 
Chicago,  111.,  May  9,  1933. 

PUCK: — 5366  (U.  S.  Patent  Office).  F"or  cigars,  cigarettes  and  ci- 
garros.  Registered  November  27,  1877,  by  S.  Jacobv  &  Co.,  New 
York,  N.  Y.  Transferred  by  Charles  Jacoby,  trading  as  Morris 
Jacoby  &  Co.,  New  York,  X.  Y.,  successors  to  the  original  regis- 
trants, to  I.  Lewis  Cigar  Manufacturing  Co.,  Newark,  N.  J.,  Au- 
gust 6,  1906.  .         •»  . 

SILVER    BOND:— 15,063    (U.   S.   Tobacco  Journal).     For  cigars. 
Registered   February  9.   1893,  by   Hemmeter  Cigar  Co.,  Saginaw, 
Mich.     Transferred  to  Consolidated  Litho.  Corp.,  Brooklyn.  N    V 
June  12,  1933.  ' 


"What  a  welcome  visitor 
The  Tobacco  World 
must  be  to  wholesalers  and 
retailers ! 

"If  they  are  only  half  as 
interested  in  reading  it  as 
we  ourselves  are,  we're  glad 
our  ad  is  in  it  regularly" — 

says  an  advertiser. 


The  Tobacco  World 


COMMON  SENSE 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
A  UTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may    obtain    complete    details   promptly    by  addressing   the 

AUTOKRAFT  BOX  CORPORATION. 


Phila.,  Pa. 
Hanover,   Pa. 
Cincinnati,  Ohio 


AUTOKRAFT  BOX  CORPORATION       ^ J° '^  ^,f; 

Chicago,  III. 
Lima      Ohio  Detroit,  Mich. 

A  Natioi\Wide  Service  Wheehng,  W.  Va. 


i^" '      »■       II     ^tm^—m       w        ir. 


iiiiiiiiiiiiiiiiiiiiiiiiimni 


PUBLISHED  ON  THE   1ST  AND  15TH  OF  EACH   MONTH  AT  236  CHESTNUT  ST..   PHILA..  PA. 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box  -and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


WHEN  BUYING  CIGARS 

Remember  that  RegjrdlcM  ot  Price 

THE  BEST  CIGARS 

ARE    PACKE3)    l> 

WOODEN   BOXES 


THE  TOBACCO  WORLD 


Vol.  53 


JULY  15,  1933 


No.  14 


HE  National  Industrial  Kocovory  Act  has  al- 
ready had  an  invaluable  eiroct  on  the  tobacco 
business.  It  has  brought  clearly  to  liglit  the 
unorganized  condition  of  the  industry.  That 
is  a  phenomenon  for  which  every  one  in  the  industry 
sliould  be  thankful.  For,  just  as  a  clean-cut,  accurate 
diagnosis  is  the  first  essential  step  in  the  cure  of  human 
disease,  on  the  principle  tliat  a  man  can  be  healed  only 
after  you  have  discovered  what  is  the  matter  with  him, 
so  an  industrial  malady  can  be  speedily  remedied  only 
after  a  similarly  thorough  and  authoritative  diagnosis. 
If  the  NIK  A  prescription,  which  is  a  semi-modical  way 
of  referring  to  the  dosage  of  the  National  Recovery 
Act,  has  no  other  result  than  a  unified,  cohesive,  co- 
ordinated organization  of  all  branches  of  the  tobacco 
industry,  then  it  may  well  be  acclaimed  as  the  great- 
est boon  to  tobacco  since  the  first  roll  of  leaf  was 
liglited  by  the  origiual  smoker. 

Ct3     ($3     (t3 


IK  have  no  criticism  of  the  gentlemen  to  whom 
I  has  been  delegated  the  task  of  fornmlating 
j  a  tobacco  code.  It  is  true  that,  because  of  the 
complexities  of  the  business  and  tlie  variations 
in  living  conditions  in  the  widely  separated  manufac- 
turing territories,  they  were  handed  an  assignment 
that  could  not  be  comi)leted  witliout  tiresome  delays 
and  ])ostponements.  Why?  Because  of  lack  of  organ- 
ization.   Because  of  lack  of   information. 


Cj3     £t3    CS3 

X  a  business  so  big,  so  old  and  so  vital  as  the 
tobacco  business,  a  business  that  coukl  right 
along  have  benefited  so  greatly  from  proper 
organization,  it  is  a  sad  commentary  on  condi- 
tions that,  when  the  President  of  the  United  States 
asks  for  a  code  of  i)ractices,  the  members  of  the  indus- 
iry  had  to  reply  that,  before  formulating  such  a  code, 
th'ev  had  to  get  a  mass  of  preliminary  information  to- 
L'ctiier,  information  which  should  have  ]>een  immedi- 
atelv  available  in  an  industry  the  size  and  age  of  the 
t()l)acco  industry. 

Cj3     CS3    Cj3 

AI.L  it  a  National  Tobacco  (Miamber  of  (Com- 
merce, or  call  it  a  Tobacco  Trade  Council, 
there  is  not  only  now  an  urgent  need  for  a 
general  trade  body  of  this  character,  but  this 
need  has  existed  for  year's.  Here's  hoping  that  such 
a  strong  organization,  embracing  all  elements  of  the 
tobacco  trade,  will  eventuate  from  the  present  deliber- 


ations, to  the  incalculable  benefit  of  the  grower,  the 
manufacturer,  the  w^holesaler,  the  retailer,  and  the 
employees  of  all  these. 

Cj3     Ct3     Ct] 

HUE'S  hoping,  too,  that  the  tobacco  code  will 
sliortly  be  ready  for  submission  to  the  Presi- 
dent, to  the  end  that  he  may  not  see  fit  to  carry 
out  his  threat  to  have  the  Government  prepare 
its  own  code,  and  thus  disclose  to  the  world  at  large 
the  un preparedness  of  this  industrial  giant.  Tobacco, 
as  well  as  intimate  to  many  that  the  bigness  of  the 
industry  has  been  due,  not  to  the  business  acumen  of 
the  men  in  it  but  to  the  natural  human  demand  for  its 
products. 

T  takes  times  like  these  to  test  real  ability. 
How  are  you  working,  mentally,  these  days? 
Are  you  allowing  yourself  to  be  thrown  by 
the  rumors  and  counter-rumors?  Are  you  so 
bewildered  by  the  change  of  events,  the  imminent  price 
increases,  the  reported  elimination  of  some  of  the 
cheaper  brands,  the  rise  of  the  five-center  to  perhaps 
seven  and  a  half  or  eight  cents,  or  what  have  you,  that 
you  have  stopped  planning  for  your  own  business  and 
are  just  waiting  to  see  how  the  cat  will  jump!  Watch- 
ful waiting,  when  exercised  by  an  alert  intelligence, 
has  more  than  once  proven  good  business  tactics,  but 
don't  forget  that  there  is  a  difference  between  unin- 
telligent waiting  and  alertly  intelligent  waiting.  It's 
the  intelligence  that  counts.  The  man  with  the  sound- 
est judgment  today  is  the  man  who  will  emerge  from 
the  present  battle  with  the  greatest  success — if  he  is 
intelligently  planning  daily,  even  hourly,  in  accord- 
ance with  the  dictates  of  that  sound  judgment. 

C93     Ct3     Ct3 

()MMP]NTINO  on  the  regulation  that  the  to- 
bacco grower  must  agree  to  leave  an  average 
of  four  leaves  on  each  tobacco  stalk  when  he 
harvests  his  crop,  Robert  B.   Smith,  in  the 
Daili/  Mirror  of  Washington,  w^rites  in  the  Philadel- 
phia Public  Ledger:  "Rugged  individualists  back  on 
the  farm,  no  doubt,  will  ponder  long  and  thoughtfully 
over  tliese  regulations.    Surely  they  have  no  parallel 
ill  American  liistory.    And  one  must  be  pardoned  for 
wondering  how  large  an  army  of  Federal  employees 
will  be  required  to  police  the  tobacco  farms  and  check 
u])  on  each  individual  farmer  so  that  'Czars'  \Vallace 
and  Peek  in  Washington  may  be  assured  that  not  less 
than  four  leaves  per  stalk  have  been  left  dangling  m 
the  breeze." 


The  TOBACCO  WORLD  (established  1881)  is  published  by  Tobacco  World  Corpor^^^^^^^^ 
Gerald  B.  Hankins.  Secretary.     Office.  236  Chestnut  Street,  Philadelphia.  P^:^J^^"5.^ .°"  *^1  5^^^^^^^^^^^^  as  second-class  mail  matter, 

able  only  to  those  engaged  in  the  tobacco  mdustry.  $2.00  a  year.  20  "nts  a  copy .  foreign.  ?J.5U  a  year. 
December  22.  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


Cigar  Manufacturers  Diligently  at  Work 

on  Code  of  Practices 


OXTIXriXli  ihoir  (k'lihoratioiis,  members  of 
the  Special  Cigar  Manufacturers'  Committee 
of  the  Associated  Cigar  Manufacturers  and 
Leaf  Tobacco  Dealers,  under  the  chairmansliip 
of  Haivey  L.  Hirst,  met  at  the  Hotel  Xew  Yorker  on 
Tuesday,  July  11th,  and  made  furtiier  jjrogress 
towards  a  unification  of  the  divei'silied  elements  of  the 
industry,  i)rei)aratory  to  the  formulation  of  a  code 
wliich  will  take  cognizance  of  all  those  elements.  At 
the  conclusion  of  the  meeting,  Chairman  Hirst  stated 
that  those  present  would  devote  their  time  during  en- 
suing diiys  to  the  gathering  of  further  information 
on  questions  which  had  arisen,  and  that  another  meet- 
ing of  the  committee  would  ])e  held  next  week. 

It  had  been  decided  at  a  meeting  a  week  earlier 
that  the  cigar  manufacturers  would  act  through  the 
ACMLTD,  and  delegates  were  named  from  the  various 
geographical  districts  to  confer  with  the  trade  in  their 
territory  and  to  appoint  committee  representatives  for 
these  territories. 

The  delegates  appointed  were:  Daniel  F.  Mc- 
Carthy, H.  Fendrich,  Inc.,  Evansville,  Ind. :  Samuel 
H.  Bijur,  Mazer-Cressman  Cigar  Co.,  Detroit,  Mich., 
Mortimer  Gryzmish,  Alles  cSc  Fisher,  Inc.,  Boston, 
Mass.;  A.  H.  Gregg,  American  Cigar  Co.,  Xew  York, 
X\  Y. ;  James  M.  Porter,  Waitt  (Jc  l^ond,  Inc.,  Xewark, 
N.  J.;  Dayton  Osterweis,  L.  Osterweis  &  Son,  Xew 
Haven,  Conn. ;  Morris  F'rieder,  S.  Frieder  &  Sous  Co., 
Cincinnati,  O. ;  T.  E.  Brooks,  T.  K.  Brooks  &  Co.,  Red 


Joseph  F.  Cullman,  Jr.,  Webster  Eisenlohr.  Inc.,  Xew 


York,  X^.  Y.;  j\rortimer  Regensburg,  E.  Regensburg  & 
Sons,  New  York,  X.  Y.;  J.  J.  Hast,  Standard  Cigar 
Vo.,  Pittsburgh,  Pa.;  Angelo  Petri,  Petri  CMgar  Co., 
San  Francisco,  Calif. 

In  a  letter  addressed  to  the  delegates,  Mr,  Hirst 
ie( (nested  them  to  call  a  meeting  of  the  cigar  manu- 
facturers in  their  districts  with  the  end  in  view: 

"First,  of  determining  upon  a  fair  minimum  wage 
scale  for  all  classes  of  employes  consistent  with  ex- 
isting living  conditions  in  your  i)articular  territory; 

"Second,  of  determining  upon  a  maximum  weekh 
work  period  that  will  encourage  a  substantial  increase 
in  the  number  of  your  emi)loyes  in  your  respective 
plants; 

"Third,  by  a])pointing  from  your  group  a  repre- 
sentative who,  ui)on  presentation*  of  credentials,  will 
autonuitically  become  a  member  of  the  Special  Cigar 
(^jimnittee  of  the  Associated  Cigar  Manufacturers  and 
Leaf  Tobacco  Dealers." 

The  following  resolution,  adopted  by  the  Asso- 
ciated Cigar  Manufacturers  and  Leaf  Toliacco  Dealers, 
has  ))een  niade  i)ublic  in  order  to  forestall  any  misun- 
derstanding regarding  the  expenses  incurred  in  the 
formulation  of  a  code  of  fair  competition  for  the 
cigar  manufacturing  industry: 

"Resolved,  that  a  special  cigar  manufacturers 
eonunittee  be  ajipointed  to  handle  all  legislation  in 
connection  with  the  industrial  recoverv  act; 

"Resolved,  further  that  tlie  s])ecial  cigar  nuiim- 
faeturers  connnittee  is  not  authorized  to  incur  any 
financial  obligations  or  expenses  for  the  account  of  the 
Associated  Cigar  Manufacturers  and  Leaf  Tobacco 
Dealers." 


Two  Retail  Organizations  Now 
Where  None  Grew  Before 


\mg  ^^^^  ^^^^  fornuition  of  the  Retail  Tobacco  Deal- 
k\w    ^'^'^  «t*  Philadelphia,   Inc.,  there  arc  now  two 

retail  organizations  in  the  Quaker  City  trade, 

the  other  being  the  Retail  (/igar  Stores  Asso- 
ciation of  Philadeli)hia,  organized  on  December  8, 
1932,  and  chartered  Fe])ruary  27,  VXVS. 

The  new  association  was  formed  at  a  meet- 
ing in  the  Adel])hia  Hotel  on  July  (ith,  addressed 
by  Harry  Tint,  a  director  of  the  Retail  Tobacco  Deal- 
ers of  America,  Inc.,  Oflicers  were  elected  as  follows: 
President,  C.  L.  Marks,  Media  Drug  Co.;  vice-])resi- 
dent,  John  Middleton,  heading  the  firm  of  the  same 
name;  secretary,  A.  Maas,  Sun  Hav  Drug  Co.;  treas- 
urer, George  Jones,  Yahn  &  McDonnell. 

It  is  reported  that  3(H>  members  are  enrolled  in  the 
older  organization,  and  it  is  hoped  that  a  membership 
campaign  now  in  jirogress  will  increase  the  list  to 
ItMJO  by  Labor  Day.    The  officers  are:  I*resident,  Mor- 


ris Levitone;  vice-president,  John  Sjjolar;  secretary, 
Samuel  Magid;  iinancial  secretary,  Daniel  Hartman; 
treasurer,  (labrit'l  Lucat ;  solicitor,  Lsrael  Stiefel.  Max 
I'ernfeld.  chairman  of  the  executive  committee,  was 
elected  a  vice-chairnum  of  the  national  organization 
at  till'  recent  meeting  in  Xew  York. 

Ml-.  BiMiifeld  stated  that  William  Hollingsworth, 
piesident  of  the  national  Ixxly,  and  Mr.  Hartman,  at- 
torney for  that  organization,  will  be  jiresent  at  a  get- 
together  <linner  in  Philadeli)hia  early  in  August,  when 
they  will  meet  with  the  executive  committee  of  the 
(Quaker  City  association  and  other  prominent  dealers. 
He  added  that  tJM'  charter  will  be  open  for  membership 
until  Labor  Day,  after  which  an  initiation  fee  will 
jirobably  be  established. 

Messrs.  Beiideld  and  .Magid,  lepiesenting  the 
Philadelphia  Oiganization  of  Retailers,  made  a  liur- 
ried  trip  to  Harrisburg  during  the  recent  session  of  the 

The  Tobacco  World 


State  Legislature  and  fathered  a  clause  which  was 
included  in  the  "Beer  Bill"  which  enabled  retail  cigar 
dealers  in  this  State  to  sell  beer  in  original  containers 
in  their  stores,  but  not  for  consumption  on  the  i)rem- 
ises,  and  after  paying  a  s])ecified  sum  for  a  license  to 
carry  on  such  business. 

The  aims  of  the  Retail  Cigar  Stores  Association 
of  Philadelphia,  as  set  forth  in  their  charter,  is  "To 
foster,  protect  and  ])r()mote  the  welfare  and  interest 
of  persons  engaged  in  keeping  Retail  (*igar  Stores  in 
l'hiladel])hia,  by  combining  the  intelligence  and  in- 
Ihience  of  members  against  imi)osition  and  fraud,  as 
exi)erience  may  from  time  to  time  prove  needful,  by 


bringing  about  greater  uniformity  or  certainty  in  busi- 
ness connections  and  by  establishing  closer  ties  of 
business  association  among  the  members." 

Mr.  Bernfeld,  chairman  of  the  executive  commit- 
tee, received  the  following  telegram  from  Mr.  Hollings- 
worth, in  Xew  York,  on  Tuesday,  July  11th: 

"Recovery  administration  vigorously  urging 
prompt  filing  of  code.  This  can  not  be  done  until  ma- 
jority of  industiy  join  association.  Please  proceed  all 
])ossible  speed  to  complete  organizations  in  your  terri- 
tory. Bend  every  effort  to  get  necessary  membership. 
Send  applications  quickly  and  keep  us  advised  prog- 
ress.'' 


Surely,  This  Is  Not  Cigar  Promotion 

Two- Year  Old  Cigar  Addict  Discovered  by 
New  York  Herald  Tribune  Reporter 


A  throng  of  sho])pers  pressed  about  an  automobile 
in  a  downtown  street  in  West  Paterson,  X.  J.,  one  after- 
noon two  weeks  ago  to  watch  a  bal)y  in  the  front  seat 
putT  majestically  on  a  ))ig  black  cigar. 

The  story  got  around  town  and  yesterday  after- 
noon a  reporter  learned  that  the  ])aby  was  Charles 
Xormand,  Jr.,  and  went  to  his  home  at  29(i  Jackson 
Avenue,  West  Paterson,  to  find  out  if  the  tale  were 

t  rue. 

He  found  a  cTiubby  young  man  with  blue  eyes 
and  light  brown  hair,  whose  mother  admitted  that  it 
was  (piile  true  that  her  baby  was  an  inveterate  cigar 
smoker.  If  the  reporter  was  skeptical,  he  might  otter 
Charles  a  smoke.  The  reporter  tilled  a  corncob  pipe, 
lighted  up  and  passed  it  to  Charles,  who  settled  ])ack 
in  a  chair  and  tried  to  blow  rings  to  the  ceiling. 

riiarles  will  be  two  years  old  on  July  2H\\\  and, 
according  to  his  mother,  he  has  l)een  a  cigar  smoker 
since  his  fourteenth  mouth.  He  got  the  habit  from 
his  father. 

"My  husband  always  smokes  cigars,"  Mm.  Nor- 
mand  said,  "usually  when  he  comes  home  from  work. 
When  Sonny  was  fourteen  months  old  he  would  climb 
upon  his  father's  knee  and  clamor  for  the  cigar.  Pretty 
soon  we  gave  it  to  him  and,  imitating  Ids  father,  he  put 
the  cigar  in  his  mouth.  He  began  to  putV,  and  he  never 
uot  sick  or  dizzy.  If  I  put  a  ])late  of  ice  cream  and  a 
cigar  on  a  table  he  will  always  go  for  the  cigar." 

Charles  is  not  particular  about  his  brands.  In 
fact,  whenever  he  sees  a  cigar  he  cries,  '*  'Moke,  'moke, 
'moke."  AVhenever  a  visitor  to  the  Xormand  home 
wants  to  gain  Charles's  I'steem  he  has  only  to  say, 
"Have  a  cigar,  old  numf" 

The  elder  Charles  is  a  graceful  smoker  who  re- 
moves the  ash  from  his  cigar  with  a  graceful  Hick  of 
his  little  finger.  The  young  man,  try  as  he  wdl,  can- 
not do  this  nearly  so  well  as  his  father — in  fact,  is  <iuite 
awkward  about  it — but  he  is  not  one  of  those  sm<)kers 
who  go  around  littering  up  the  rugs  with  ashes.  AVhen- 
cv«M-  \w  lights  up  he  ]>oints  imperiously  at  an  ash  tray 
with  the  demand,  "Me  want." 

Charles  gets  a  cigar  every  night  before  he  goes  to 
IkmI.  \\v  does  not  inhale,  however,  but  smokes  the  cigar 
all  the  way  down.  His  mother  doesn't  smoke,  nor 
do  his  grandmother.  Mis.  Kva  Schlichler,  and  his  sis- 

J»h  15,  1933 


ter,  Dorothy,  who  is  three.     His  father  bites  the  end 
off  for  him. 

"Whenever  we  go  out  automobile  riding,"  Mrs. 
Schlidder  said,  "Mr.  Xormand  has  to  light  a  cigar  for 
his  son.  A  few  weeks  ago  we  were  shoi)ping  and  we 
left  Cliarles  in  the  car  with  his  father.  When  my 
daugliter  and  1  returned  to  the  car  we  were  alarmed 
to  see  a  crowd  around  it.  It  was  onlv  Sonnv  smoking 
and  the  crowd  was  watching  him." 

Charles,  however,  does  not  smoke  before  break- 
fast. 

"Well,  that  is  a  good  boy,  not  to  smoke  before 
breakfast,"  Dr.  Koger  Herbert  Dennett,  the  eminent 
pediatrician,  said  when  his  professional  opinion  was 
sought  on  nicotine  for  l)abies.  Dr.  Dennett  is  director 
of  the  department  of  pediatrics  of  the  Xew  York  Post- 
it  raduate  Medical  School  and  professor  of  diseases  of 
children  at  XVw  York  Post-Graduate  Hospital. 

"Tobacco  is  (piite  poisonous  for  children,"  Dr. 
Dennett  said,  "We  do  know  that  many  children  have 
become  quite  ill  from  eating  tobacco. 

"Almost  everv  one  tells  the  storv  of  becoming  vio- 
lently  ill  from  stealing  a  smoke  behind  the  barn  as  a 
small  boy.  That's  an  old  story  and  it  happens  a  thou- 
sand times  a  day. 

"This  baby  does  not  inhale,  but  no  one  taking 
his  jirst  smoke  inhales.  That  is  a  knack  that  must  be 
acquired  by  ])ractice.  The  baby  ])robably  got  used  to 
it  gradually,  the  same  as  any  adult.  A  grouTi  man  who 
had  never  smoked  cigars  couldn't  pick  one  up  and 
smoke  it  all  the  way  without  becoming  ill.  Even  those 
of  us  who  use  cigarettes  only  may  become  quite  ill  after 
one  or  two  cigars. 

"There's  no  reason  why  the  baby  shouldn't,  by 
uradual  ])ractice,  become  inunune  from  illness  caused 
by  smoking,  just  as  you  and  I.     But  it  isn't  good  for 

*' There's  the  old  man  of  ninety  or  ninety-nve  w^ho 
attributes  his  long  life  to  the  quart  of  ^vhisky  a  day 
which  he  has  drunk  since  he  was  fifteen  years  old.  He 
may  be  ninety-five  but  I  don't  think  it's  good  for  any 
oiu'  to  drink  a  (piart  of  whisky  a  day. 

"I  ho])e,"  Dr.  Dennett  added,  "that  no  tw^o-year- 
old  readers  who  see  this  story  in  the  Herald  Trihmie 
tomorrow  will  be  ]>rom])ted  to  follow  the  example  of 
this  babv." 


National  Tobacco  Council  Chartered 

First  Annual  Meeting  to  be  Held  Next 

Tuesday,  July  18 


Musings  of  a  Cigar  Store  Indian 


FTER  intensive  work  by  members  of  the  to- 
bacco iiulustry  interested  in  the  welfare  of  tlie 
industry,  a  National  Tobacco  (Vmncil  has  been 
formed  and  incorporated   in   New   York   on 
June  17,  1933. 

As  set  forth  in  the  certificate  of  incorporation, 
the  purposes  of  the  orixanization  are:  to  foster  the  in- 
terests of  those  engag'ed  in  the  tobacco  industry  in  the 
United  States,  by  maintainins:  high  standards  of  busi- 
ness ethics  in  all  of  the  activities  of  the  industrv  and 
its  relations  with  the  public  by  ditTusing  accurate  and 
reliable  information  with  reference  to  the  industrv,  bv 
reforming  abuses  relative  thereto,  by  procuring  uni- 
formitv  and  certaintv  in  the  customs  and  usaires  of  the 
industrv  and  of  the  several  branches  thereof,  bv  set- 
tling  and  adjusting  differences  between  its  members 
and  others,  by  adopting,  pursuant  to  the  National  In- 
dustrial Recovery  Act  and  subject  to  the  approval  of 
the  President  of  the  United  States,  a  code  or  codes  of 
fair  competition  for  the  industry  and  the  several  sub- 
divisions thereof,  by  promoting  the  makinu:  of  volun- 
tary agreements  pursuant  to  the  National  Industrial 
Recovery  Act  and  subject  to  the  approval  of  the  Presi- 
dent of  the  United  States,  between  and  among  the  per- 
sons engaged  in  the  tobacco  industry,  labor  organiza- 
tions and  trade  or  industrial  organizations,  associa- 
tions or  groups  relating  to  the  tobacco  industry,  by 
taking  all  lawful  measures  to  prevent  violations  of 
such  codes  and  voluntary  agreements,  and  by  other 
lawful  and  proper  means. 


The  by-laws  of  the  organization  call  for  the  first 
annual  meeting  to  be  held  on  July  18,  1933,  at  which 
time  the  constitution  and  by-laws  will  be  adopted,  with 
any  changes  which  may  be  desirable,  and  directors  will 
be  elected  for  a  one-vear  term. 

Directors,  of  which  there  will  l)e  twenty-one,  will 
be  elected  from  everv  branch  of  the  industrv,  includinu 
one  from  the  snuff  manufacturers,  one  from  the  pipe 
n\anufacturers,  three  from  the  smoking  and  chewing 
tobacco  manufacturers,  and  four  from  each  of  tlie  other 
groups,  including  retailers  and  distributors. 

The  following  members  of  the  industry  have  al- 
readv  been  selected  to  serve  on  the  Board :  A.  0.  Greirii', 
American  Cigar  Co.;  E.  A.  Kline,  K.  A.  Kline  Co.; 
Harvey  Hirst,  Bayuk  Cigars,  Inc.;  Joseph  Cullman, 
Jr.,  "Webster  Eisenlohr,  Inc.,  for  the  cigar  manufac- 
turers. 

Harry  St.  John,  William  Demuth  &  C'o.,  for  the 
pipe  manufacturers. 

Wm.  A.  ITollingsworth ;  Clifford  M.  Dawson,  I.  H. 
Lefkowitz  and  J.  C.  Thompson,  for  the  retailers. 

C.  A.  Just;  E.  Asbury  Davis;  Vernon  Eox,  and 
Joseph  Kolodny,  for  the  jobbers. 

Representatives  of  the  other  branches  of  the  in- 
dustry are  being  selected  and  the  entire  membership 
of  the  board  is  expected  to  be  filled  very  shortly. 

It  is  ])lanned  to  have  the  local  associations  of  the 
various  branches  of  the  industry  throughout  the  conn 
try  become  members  of  the  National  Tobacco  (^ouncil. 
Inc.,  and  thus  the  National  Council  will  be  the  co-ordi- 
natinii:  head  of  the  entire  industrv. 


Quaker  City  Credit  Manager  Anticipated 
Tobacco  Retail  Code  by  I5  Years 


0  JOHN  MATCHETT,  credit  manager  of 
Yahn  &  McDonnell,  prominent  Philadelphia 
retailers  and  wholesalers,  belongs  the  honor  of 
having  anticipated  by  a  year  and  a  half  the 
basic  principle  of  the  code  of  fair  competition  adopted 
at  the  national  convention  of  retail  tobacconists  in 
New  York  last  month.  In  an  article  published  in  the 
October  22,  11)31,  issue  of  the  Retail  Tohacronist,  Mr. 
Matchett  advocated  that  it  be  made  compulsory  for  a 
retailer  to  make  a  fair  percentage  of  profit  on  all 
merchandise  sold. 

After  stating  that  a  merchant  necessarily  carries 
many  items  in  his  stock  in  which  the  gross  profit  is 
figured  roughly:  A,  TMj  per  cent.;  B,  12  per  cent.;  C, 
*?.■)  per  cent.:  D,  40  per  cent.;  E,  50  per  cent.,  Mr. 
Matchett  pointed  out  that,  at  a  15  per  cent,  cost  of 
d'.ing  business,  flie  merchant  is  faced  with  a  loss  on 
the  A  and  B  il«*iiis  and  makes  a  profit  on  the  others. 
**Is  this  sound  business!"  he  asked. 


*' Sound  business  has  always  been  that  each  and 
every  item  must  stand  on  its  own  bottom,  and  this  still 
is  true. 

"There  are  certain  stores  that  will  tell  vou  thev 
must  have  a  25  to  50  ))er  cent,  gross  profit  in  order  to 
run  {hv'w  lousiness,  yet  will  take  certain  advertised 
articles  and  sell  at  absolute  ('<)st  and  sometimes  less. 
What  is  the  result!  These  certain  articles  are  cut  in 
price  by  some  store,  and  oIIkm*  stores  to  hold  some 
imsiness  of  their  own,  and  the  price  is  established  and 
the  consumer  therefore  able  to  buy  such  merchandise 
without  j)rofit,  with  no  interest  in  buying  a  new  article 
.It  a  higher  price. 

*'Why  should  any  store  lie  allowed  to  create  such 
a  condition! 

''My  suggestion  at  tliis  time  is  along  this  line: 
Make  it  comindsory  for  the  merchant  to  operate  and 
sell  merchandise  on  a  percentage  of  profit  set  by  his 
own  purchasing  power,  cost  an<l  expenses,  which  will 
show  he  is  operating  on  a  sound  business  basis." 

The  Tobacco  World 


By  Chief  "Young-Man-Smoke-Cigars" 


o 


KEEN'S  BAR,  known  to  an  older  generation 
of  writers  as  Gannon's  Grove,  a  name  con- 

ferred  by  Gordon  Mackay  in  honor  of  Mike 

Gannon,  the  mahogany's  presiding  genius,  re- 

|)ened  with  much  eclat  last  week.  It  reminded  some 
oldtimers  of  the  bare  knuckle  fight  staged  at  its  rail 
])y  Jim  Corbett  and  Bob  Pitzsimmons  without  benefit 
ni'  Queensberry.  Others  it  reminded  of  John  L.  Sul- 
livan and  his  sparring  partner,  Mike  Cleary.  Other 
some  reminisced  about  this  or  that  historic  incident  re- 
flected in  its  huge  mirrors  in  the  olden  days.  To  me 
it  brought  back  memories  of  Christopher  Morley,  poet, 
essayist  and  Rhodes  scholar.  For  it  was  there  that 
Kit  Morley  introduced  me  to  Shandygaif,  and  it  was 
there  I  first  saw  him  smoke  the  pipe  to  which  he  dedi- 
cated one  of  his  ** Songs  of  a  Little  House."  The 
Ijoem  is  worth  a  paragraph  by  itself. 

Ct3     Ct]     Ct3 

Y  PIPE  is  old  and  caked  with  soot;  my  wife 
remarks:  'How  can  you  put  that  horrid  relic, 
so  unclean,  inside  your  mouth!  The  nicotine 
is  strong  enough  to  stupefy  a  Swedish 
])lumber.'  I  reply:  *This  is  the  kind  of  pipe  I  like. 
I  fill  it  full  of  Happy  Strike,  or  Barking  Cat,  or  Cab- 
man's Puff,  or  Brooklyn  Bridge  (that  potent  stuff), 
or  Chaste  Embraces,  Knacker's  Twist,  Old  Honey- 
comb or  Niggerfist.  I  clamp  my  teeth  upon  its  stem — 
it  is  my  bliss,  my  diadem.  Whatever  Fate  may  do 
to  me,  this  is  my  favorite  B.  B.  B.  For  this  dear  pipe 
vou  feign  to  scorn  I  smoked  the  night  the  boy  was 
born.'  " 

CS3    Cj3    Cj3 

AKIN(i  one  of  his  periodic  cracks  at  the  in- 
telligentsia. Jay  House  remaiks  that  nothing 
so  broadens  the  viewpoint  or  illuminates  the 
understanding  as  knowing  a  couple  of  filling 
station  attendants,  a  freight  brakenuan,  a  truck  farmer, 
the  janitor,  a  barber  or  two,  a  garage  mechanic,  two 
or  three  minor  political  bosses,  the  o^\^ler  of  a  hot 
dog  stand  and  the  girl  at  the  cigar  counter.  I  think 
I'll  mosey  down  to  the  cigar  counter  to  broaden  my 
view})oint  and  illuminate  my  understanding  while  I 
buy  me  a  five-pack  of  the  brand  of  cigars  the  girl  de- 
cides I  ought  to  smoke.  And  this  same  Jay  House  is 
responsible  for  the  next  ironic  paragraph,  too: 

CS3     Ct3     CS3 

EEMS  like  if  it  isn't  one  thing  it's  another. 
Just  as  the  industrial  skies  show  signs  of 
clearing  and  business  begins  to  pick  up— just 
as  we  w^ere  taking  hope  again — we  find  in  a 
contemporary  a  statement  that  casts  us  to  earth  again. 
The  statement  is  credited  to  Mr.  Joseph  B.  Egan,  who- 
ever he  mav  be.  Among  other  things,  Mr.  Egan  says: 
"I  do  not 'hesitate  to  say  that  no  present-day  evd, 
and  I  include  blasphemy,  immorality  and  waywardness 
of  all  sorts,  exercises  as  potent  an  influence  for  the 

July  J5,  1933 


destruction  of  character  as  the  pernicious  habit  of 
cigarette  smoking.  The  young  cigarette  smoker  loses 
caste.  He  is  forced  into  lying,  deceit  and  subterfuge 
to  hide  his  habit.  He  resorts  to  dishonest  methods  or 
unclean  methods  to  obtain  his  cigarettes.  His  blood 
stream  is  fouled  to  the  damage  of  his  mental  and 
physical  heritage.  His  associates  are  invariably  of  a 
similar  kind  and,  through  them,  he  is  usually  led  ul- 
timately to  infractions  of  the  law  to  a  minor  or  major 
degree."  We  do  not  get  around  much  and  had  no 
idea  things  were  so  bad.  Clearly,  cigarette  smoking 
must  be  stopped.  Inasmuch  as  we  are  pretty  busy 
trying  to  prevent  the  repeal  of  prohibition,  we  shall 
be  unable  to  devote  much  time  to  the  work.  We, 
therefore,  delegate  Mr.  Egan  to  stop  it.  This  is  to 
say  our  heart  is  with  him.  Ever  since  we  noted  that 
many  thousands  of  young  men  were  rejected  for  serv- 
ice in  the  late  war  because  cigarette  smoking  had  un- 
dermined their  constitutions,  we've  been  against  the 
cigarette.  But  our  objection  to  it  is  that  it's  a  poor 
smoke. 

Cj3    Cj3     Cj3 

PEAKING  of  pipes,  Odd  Mclntyre  advances 
the  theory  that  there  is  an  affinity  between 
pipe  and  cheese.    The  only  time  I  hanker  to 
smoke,  he  writes,  is  after  eating  cheese,  and 
instead  of  the  cigarette,  it  is  for  a  pipe.    Speakeasies 
and  highfalutin  restaurants,  he  continues,  have  done 
nmch  to  keep  the  pipe  in  the  background  in  America. 
The  pipe  goes  with  a  pewter  of  ale  at  twilight  on  a 
well-polished  bench  of  a  Wliite  Boar  Inn.     I  like  to 
watch  Bob  Brinkerhoff's  unashamed  affection  for  his 
old  blackened  briar.    He  caresses  the  elbow  with  his 
fingers,  rubs  it  on  his  coat  sleeve  to  peer  into  the  dim 
shine.     This  is  his  company  pipe.     On  his  drawing 
board  he  has  a  charred  corncob  with  the  most  robust 
odor  ever  encountered  outside  a  tan  yard.    Appropri- 
ately, he  calls  it  '*01d  Jasper."    Christopher  Morley 
is  New  York's  most  devout  pipe  smoker.    My  father's 
black  porter,  Hannibal,  reminisces  Odd,  smoked  a  pipe 
constructed  of  an  acorn  and  a  straw.    But  always  left 
it  in  a  niche  in  the  courthouse  a  block  away,  it  was 
that  vigorous.    I  was  once  to  the  windward  of  Han- 
nibal and  his  pipe  in  a  surrey  and  this  was  one  reason 
they  never  thought  they'd  raise  me. 

Ct3    CJ3     Ct) 

X  HIS  devotion  to  Lady  Nicotine,  there's  noth- 
ing choosey  about  Jack  Lait,  who  is  described 
by  0.  0.  Mclntyre  as  indefatigably  producing 
more  copy  than  any  other  newspaperman  on 
the  Atlantic  seaboard.  While  at  work  he  consumes  ci- 
gars, cigarettes  and  pipe  constantly,  and  he  nmst  be 
always  at  work,  because  he  averages  4,000  words  a  day, 
seven  days  a  week.   What  a  two-fingered  speed  fiend 
that  scribbler  is!    It  is  not  difficult  to  believe  that  ho 
wears  out  a  half  dozen  typewriters  a  year,  but  I'm 
wondering  why  no  mention  is  made  of  chewing  tobacco 
and  snuff. 


Rosier  Outlook  for  Tobacco  Industry 

Trade  Is  in  Liquid  Condition  and  Medium  Grades 

Are  Finding  Good  Market 

By  Col.  A.  B.  CARRINGTON 
President,  Tobacco  Association  of  the  United  States 


HE  11)32  crop  of  brigflit  tobacco  was  the  small- 
est blight  crop  we  have  had  for  a  number  of 
years.     The  crop  of  Dark  Virginia  tobacco 
was  the  smallest  on  record.    The  Burley  crop 
was  of  moderate  size,  the  poundage  being  somewhat 
less  than  the  previous  year.    The  dark  crops  of  Ken- 
tuckv  and  Tennessee  were  also  snuiller  than  in  former 

A. 

years. 

For  the  1932  crop  the  average  on  bright  tobacco 
was  $11.41  as  compared  with  $8.47  in  the  1931  crop. 

The  average  on  Dark  Virginia  tobacco  was  $6.57 
in  1932,  against  an  average  of  $5.77  in  1931. 

Tlie  Burlev  average  was  $12.39  in  1932  against 
an  average  of  $8.63  in  1931. 

The  Eastern  District  Dark  Fired  Kentucky  and 
Tennessee  average  for  1932  is  estimated  at  $6.89 
against  $5.89  in  1931. 

The  Western  District  Dark  Fired  Kentucky  and 
Tennessee  average  for  1932  is  estimated  at  $4.23 
against  $3.63  in  1931. 

There  was  a  large  carry-over  of  1931  and  previous 
crops  of  bright  tobacco,  i)erhaps  the  largest  carry-over 
at  the  beginning  of  the  1932  season  than  has  been  the 
case  for  a  number  of  years.  Owing  to  the  small  crop 
of  bright  Virginia  in  1932  this  surplus  has  been  largely 
absorbed;  and  it  is  very  probable  that  the  inventories 
of  bright  tobacco  owned  by  dealers  today  are  smaller 
than  they  have  been  for  a  long  time.  Dealer^  will  go 
into  the  1933  crop  in  better  position  as  regards  inven- 
tories than  it  was  thought  possible  at  the  beginning  of 
the  season.  The  same  remarks  will  apjjly  in  a  greater 
or  less  degree  to  types  other  than  bright  tobacco. 

Trading  has  been  verv  active  in  all  lines  of  to- 
bacco,  the  denumd,  however,  being  much  stronger  on 
connnon  and  medium  tol)accos  than  for  the  higher 
price  types;  and  a  larger  ])er  cent,  of  the  carry-over 
of  the  1932  crop  will  be  of  the  better  grades  of  tobacco. 

Financial  statements  of  the  large  tobacco  manu- 
facturing companies  indicate  a  profitable  year  in  1932. 
Their  satisfactory  profits  are  the  result  of  economical 
management  and  an  extensive  business. 

Relations  between  labor  and  capital  in  the  tobacco 
business  are  apparently  good. 

A  committee  from  the  association  visited  AVash- 
ington  to  interview  Secretary  of  Agriculture  H.  A. 
Wallace  regarding  the  Farm  Relief  Bill.  This  com- 
mittee gave  Mr.  Wallace  all  information  possible  in 
regard  to  tobacco;  and  before. legislation  affecting  to- 
bacco becomes  operative,  a  committee  fi-om  this  asso- 
ciation will  be  appointed  to  take  up  this  matter  again 
with  the  Secretary  of  Agriculture  and  will  protect  as 
far  as  possible  the  interests  of  the  tobacco  trade.  Even- 


tually all  lines  of  trade  affected  by  the  Farm  Relief 
Bill  will  be  called  in  for  consultation. 

What  effect  the  Farm  Relief  Bill  w411  have  on  to- 
bacco 1  am  unable  to  say.  The  Government  is  going 
to  make  some  effort  to  stabilize  prices;  but  in  order  to 
do  this  they  have  got  to  inaugurate  a  tremendous 
amount  of  govermuental  machinery ;  and  what  the  out- 
come will  be  neither  the  Secretary  of  Agriculture  nor 
anyone  else  is  able  to  predict  at  this  time. 

As  I  understand  it  the  object  of  the  Farm  Relief 
Bill  is  to  avoid  overproduction  and  to  establish  a  mod- 
erately safe  price  at  which  tobacco  can  be  raised  and 
marketed.  If  they  can  do  this  they  will  have  accom- 
plished something  of  great  benefit  to  the  trade. 

Overproduction  means  that  after  the  manufac- 
turers obtain  their  supi)lies  a  certain  quantity  will  be 
exported,  after  which  there  will  be  left  on  hand  a  cer- 
tain amount  of  tobacco  regarding  which  one  of  two 
things  has  got  to  happen :  the  farmers  have  got  to  bold 
it — and  this  they  are  ill  prepared  to  do ;  or  speculative 
dealers  have  got  to  take  it  and  incur  the  expense  of 
redrying,  storing,  insuring,  etc.,  and  hold  it  until  some- 
thing hai)pens  to  cause  a  decided  reduction  in  the  crop, 
which  will  enable  them  to  get  rid  of  it;  and  this  decided 
reduction  will  not  take  place  unless  the  tobacco  sells  so 
low  that  the  farmers  are  unable  to  raise  it  profitably. 

The  price  of  the  tobacco  bought  by  the  manufac- 
turers depends  largely  on  what  they  can  get  for  the 
manufactured  article,  and  the  trend  of  trade  is  towards 
a  cheaper  product.  In  previous  years  the  average  has 
been  brought  up  by  a  small  proportion  of  the  crop 
bringing  high  prices  on  account  of  the  tobacco  being 
of  a  particularly  fine  character;  but  the  diminished 
am()unt  of  this  class  of  tobacco  now  used  either  in  this 
country  or  abroad  has  reduced  very  greatly  the  de- 
mand, and,  consequently,  active  competition;  and  this 
luis  resulted  in  lowering  the  values  of  these  tobaccos. 
Medium  grades,  which  are  taken  as  a  substitute  for 
these  finer  tobaccos  have  recently  found  a  good 
market;  but  the  price  is  not  high  enough  to  make  any 
large  profits  for  the  farmer. 

The  common  grades,  used  both  in  domestic  manu- 
facture and  for  export,  have  to  come  in  competition 
witli  a  very  large  amount  of  tobacco  grown  in  the  for- 
eign countries,  the  bulk  of  which  sells  at  very  low 
piices,  and  witli  which  ship])ers  from  this  side  can  very 
larcly  compete  after  putting  on  the  charges  for  redry- 
ing, freight  and  selling  exj)enses;  and  the  trade  has  to 
l)e  made  at  a  very  low  price  and  on  a  rather  small 
margin  of  profit. 

The  suggestion  that  the  Government  will  help  only 
the  farmers  who  will  sign  up  or  promise  to  reduce 
materially  their  crops  is  an  exceedingly  hard  proposi- 


(Continned  on  Page  16) 


I 


f 


O^r.,  on  Hw  AuMntn  Tutasn  Oh 


The  Tobacco  World 


Jt(ly  15.  '933 


Famous  1730  Virginia  Tobacco  Law 


By  DR.  HENRY  R.  McILWAINE 
Virginia  State  Librarian 


X  the  1730  session  of  the  General  Assembly 
were  passed  three  laws  in  reference  to  tobacco, 
but  tlie  one  entitled  '*An  Act  for  Amendinsc 
the  Staple  of  Tobacco;  and  for  Preventinii- 
Frauds  in  his  Majesty's  Customs"  is  the  one  to  which 
I  refer  as  the  great  tobacco  act  of  that  year.  Of  the 
other  two,  one  was  an  act  making  it  a  felony  punish- 
able with  death  to  burn  a  tobacco  barn  or  tobacco 
warehouse,  and  the  other  had  for  its  object  the  certain 
lH-e\'ention  of  the  tending  of  suckers  (sometimes  called 
slips  and  sometimes  seconds),  that  is,  inferior  leaves 
that  not  infrequently  put  out  from  stalks  of  tobacco 
plants  from  Avhich  the  good  leaves  have  been  cut.  The 
object  of  this  law  was  to  guard  in  the  fields  against 
what  had  by  experience  been  found  to  be  the  great 
source  of  inferior  tobacco. 

The  object  of  the  great  act  was  to  continue  by 
inspection  the  guarding  of  the  quality  of  the  staple 
and  to  make  all  regulations  necessary  to  improve  the 
trade  in  tobacco  in  every  respect.  The  act  as  printed 
in  Honing 's  Statutes  at  Large ^  Vol.  IV,  is  twenty-four 
pages  in  length — one  of  the  longest  acts  in  all  Hening's 
thirteen  volumes.  It  is  the  first  Virginia  law  ever 
sei)arately  printed  and  sold.  Copies  of  it  were  sold  to 
planters  not  only  in  Virginia  but  in  Maryland  and 
proba])ly  in  North  Carolina.  It  w^as  hoped  at  the  time, 
and  believed,  that  ^laryland  would  almost  immediately 
liass  a  similar  act,  but  this  was  not  actually  done  for 
more  tlian  fifteen  vears. 

* 

The  tobacco  trade  of  Virginia  liad  been  suffering 
for  severyL  years  for  various  reasons,  but  especially 
l)ecause  of  a  war  between  England  and  Spain ;  a  war 
which,  however,  by  this  time  had  come  to  a  close.  It 
^vas  a  propitious  time,  accordingly,  for  the  examina- 
tion of  the  laws  of  the  Colony  in  reference  to  her  great 
staple,  their  strengthening,  and  what  we  would  call 
toda>'  their  codification.  At  the  beginning  of  the  ses- 
sion Sir  William  Gooch  in  the  customary  speech  to  the 
two  houses  of  the  Assembly  spoke  of  the  deplorable 
coiiditioii  of  the  tobacco  trade  and  of  the  absolute  ne- 
cessity for  improvement,  and  announced  that  lie  had  a 
detailed  plan  drawn  up  which  he  would  shortly  submit 
for  the  consideration  of  tlie  two  houses  and  such  im- 
provements as  appeared  necessary.  He  also  announced 
that  this  plan  had  already  been  discussed  and  approved 
by  the  English  Board  of  Trade  and  commended  by 
ilio  p]nglish  merchants.  This  was  a  great  help,  be- 
cause every  act  passed  in  Virginia  had  to  be  sent  to 
England  for  acceptance  or  rejection  by  the  King  in 
Council,  who  always  relied  on  the  judgment  of  the 
Hoai-d  of  Trade.  This  tobacco  plan,  accordingly,  if 
not  radically  amended  in  its  passage  through  the  Gen- 
eral Assembly,  could  go  into  effect  in  a  few  months. 

The  plan  w^as  taken  up  with  enthusiasm  by  the 
House  of  Burgesses,  thrown  into  the  form  of  a  bill, 
discussed  at  length  in  every  detail,  amended  here  and 
there,  and  sent  to  the  Council,  by  which  further  amend- 
ments were  made,  which  had  to  be  discussed  bv  con- 
ference conniittees.  Finally  the  act  was  passed,  signed 
by  the  Governor,  sent  to  England,  and  promptly  ac- 
cepted. 

to 


One,  reading  this  act  and  comparing  it  with  for- 
mer acts,  will  not  find  many  new  principles  incorpo- 
rated or  objects  aimed  at,  but  he  will  be  struck  with 
the  greater  clearness  of  expression  and  with  the  ma- 
chinery set  up  for  the  execution  of  the  law.  He  will 
find  also  that  provisions  of  earlier  laws  proved  unsuit- 
able have  been  eliminated.  The  act  was  written  in  the 
main  by  John  Clayton,  Attorney-General  of  the  Col- 
ony, and  representative  of  Williamsburg  in  the  House 
of  Burgesses,  one  of  the  ablest  men  of  his  day. 

The  law's  main  features  were  as  follows: 

All  tobacco  was  to  be  brought  to  a  public  ware- 
house, Avhere  it  w^as  to  be  closely  inspected.  None  was 
to  be  exported  except  from  one  of  the  public  ware- 
houses after  close  inspection,  and  all  exported  was  to 
go  in  cases,  casks,  or  hogsheads,  no  shipment  in  bulk 
being  allowed. 

Every  master  of  a  vessel  coming  into  the  Colony 
for  the  purpose  of  lading  tobacco  was  to  take  an  oath 
that  he  would  take  on  board  tobacco  at  some  appointed 
warehouse  only  and  only  in  hogsheads  or  cases  or 
casks  stamped  by  an  inspector  legally  appointed.  The 
master  who  took  on  board  any  tobacco  from  any  other 
place  than  a  legal  w^a rehouse  or  any  parcel  not  legally 
stamped  or  any  tobacco  in  bulk,  was  subject  to  se- 
vere penalty. 

Xo  bulk  tobacco  was  to  be  taken  on  any  sloop  or 
other  vessel  on  any  pretense  whatsoever,  but  tobacco 
in  hogsheads  or  casks  or  cases  might  be  taken  to  the 
warehouses  in  vessels. 

It  was  made  a  felony  for  the  master  of  any  ves- 
sel employed  to  carry  tobacco  to  a  warehouse  to  deliver 
it  at  any  other  place  or  to  tamper  with  it  in  any  way 
^unless  compelled  by  stress  of  weather. 

There  were  to  be  three  inspectors,  most  skilful 
judges  of  tobacco  and  men  of  high  character  appointed 
by  the  Governor  with  the  advice  and  consent  of  the 
Council,  for  each  of  the  w^arebouses,  who  should 
closely  inspect  all  hogsheads,  casks,  and  cases  of  to 
bacco  brought  in  and  if  the  tobacco  were  found  to  be 
good,  the  weight  thereof  was  to  be  stamped  on  the 
container,  with  the  amount  to  be  allowed  for  tare, 
that  is  the  weight  of  the  container.  The  name  of  the 
warehouse  was  also  to  be  stamped  thereon. 

For  such  tobacco  as  was  brought  to  one  of  these 
warehouses  which  was  to  be  used  for  the  discharge  of 
debts  in  Virginia  and  not  for  export,  the  inspectors 
were  to  give  to  the  persons  bringing  it  in  promissory 
notes  minutely  descriptive  of  the  tobacco  received, 
whether  sweet  scented,  or  Oronoko,  stemmed  or  leaf. 
These  promissory  notes  were  to  pass  current  in  all 
transactions  in  which  tobacco  might  be  used  in  pay 
ment  at  a  valuation  fixed  according  to  the  kind 
(whether  sweet  scented  or  Oronoko),  state  (whether 
stemmed  or  leaf),  weight,  and  the  prevailing  price  in 
the  county  in  which  the  issuing  warehouse  was  located 
and  immediately  contiguous  counties.  The  actual  to- 
bacco was  to  be  delivered  on  demand  to  the  last  holder 
of  the  note.  Allowance  was  to  be  made  for  tare  t(» 
persons  bringing  in  the  tobacco  to  be  used  in  payment 


(Continued  on  Page  14) 


TODAYIS  FEATURE 

AL<7/7(/MAY- 

Mind  Reading  Act~ 


HE  RES  WHAT 
HAPPENED 

A  NIAGICIAN 

CAME  DOWN  PROM 

THE  STAGE  AND 

I  CAVE  HIM  My 

WEDDING  RING- 

MIS  BlINDfOLD- 

ED  ASSISTANT 

ACTUAILV  READ 

OFF  OUR 

INITIALS    AND 

THE  DATE. 


Copyiivbt.  IVSi,  K.  J.  Keynolds  Tubmcco  Cumpmny 


.THE  TRICK  ISTfl€y  flAVE 
A  CODC.TflE  Cll^L  GETS  THE 
MESSAGE  By  LISTEN  I W6  fOR 
THE  FIRST  LETTER  IN  EVERV 
WOKD  OF  THE  MAGICIAN'S 

TALK.  Sometimes  the  giPl 

CAN  €VEN'T?EAP"TH£  SERIAL 

NUMBERS  ON  *    ' 

DOLLAR  BILL 


WE  SMOKE  these") 
BECAUSE  THE/ 
ARE  SUPPOSED 
TO  BE  MILDER. 


THE  TRUTH  IS  THAT 
CAMELS  ARE  MILDER 
TH£y  USE  MORE  EX- 
PENSIVE TOBACCOS. 
TRy  ONE.  GIRLS.  AND 
yOUlL  CHAWGE 

youR  brand! 


THANK  yOU.BlLL-l'LLTHy 
ONE  AND  S€€. 


[BILL,!  BELIEVE  youTlE 
T^IGflT  ABOUT  CAMELS. 


VVHyi>OTWEy 
HAVE  SUCfl  A 
MILD, "RICH 


'it's  THE 
TOBACCO 


THAT 

counts: 


tt'f  Moiic  FUH 

to  Know    / 


Camels  are  made 
from  finer,  MORE 
EXPENSIVE  tobac- 
cos than  any  other 
popular  brand. 
You'll  appreciate 
the  mildness. ..the 
flavor. . .  the  added 
pleasure  of  cost- 
lier tobaccos. 


P 


M^-^^c. 


M«rCMllSS 


rSiHD  NO  MON€Y''\ 

36-PAGC  ILLUSTMT€0  MAGIC  BOOK  CON- 
TAINING 23  MYSTIFYING  ClGAREn€,CAR.O, 
AND  COIN  TRICKS.  YOU  CAN  FOOL -WOSE 
•wise  GUYS^THAT  KNOW  IT  AIL,  WITHOUT 
SCiaOR  PREVIOUS  EXPERIENCE  MAIL 
ORDER  BLANK  AT  RIGHT  WITH  FRONTS 
FROM  RVfc  PACKS  OF  CAMELS. 


R.  J.  RcynoMt  Tobacco  Company.  Dent  56-D. 
WiRSton-SalOM,  N.  C. 

I  endow  fronts  from  6  Camel  packs. 
Send  pwtiwid  Free  Mmgic  Book. 


\^C'^\ 


Name. 


State. 


NO  TRICKS   IN  CAMELS.JUST  COSTLIER  TOBACCOS 


The  Tobacco  World 


^^h  IS.  I9S3 


u 


News  From  Congress 


_        'AND 

F  E  D  E  R  A  L 

Departments 


Kvt'it'iii 


i 


AILUKP]    of    iiidustry    to   cooperate  with  the 
Goveriinieiit  l)y  voluntarily  submitting  codes 
endinu"  the  era  of  h)\v  wa^es  and  long  hours 
will  undoubtedly  bring  about   an  assumption 
by  the  Administration  of  stricter  control  })owers,  ac- 
cording to  Donald  R.  Kichberg,  general  counsel  to  the 
National  Recovery  Administration. 

• 

The  next  sixty  days  will  determine  whether  the 
industrial  recovery  act,  with  its  ])lan  to  control  indus- 
try, will  succeed,  he  declared.  Should  it  fail,  he 
warned,  ''the  advance  of  political  control  over  private 
industry  is  inevitable." 

» 

There  is  no  choice.  Rich  berg  declared,  between 
''intelligently  planned  and  controlled  industrial  opera- 
tions and  a  return  to  the  ir<)ld-i>late{l  anarchv  that  nuis- 
queraded  as  'rugged  individualism'.  There  is  only 
the  choice  between  private  and  i>ublic  election  of  the 
directors  of  industry. 

"If  the  ])rivately  elected  boards  of  directors  and 
the  privately  chosen  managers  of  industry  undertake 
their  task  and  fulfill  their  responsibility  thev  will  en<l 
all  talk  o  dictatorships  and  governmental  control  of 
business,^'  he  continued.  "But  if  they  hold  back  and 
waste  these  j)recious  hours,  if  they  take  counsel  with 
prejudice  and  doubt,  if  they  fumble  their  great  oppor- 
tunity, they  may  suddenly  find  that  it  has  gone  for- 
ever. ' ' 


Ct]     Cj3    C!3 

Expansion  of  export  trade  through  the  financial 
support  of  the  Reconstruction  Finance  Corporation, 
which  would  provide  backing  for  the  foreign  shipment 
not  only  of  agricultural  products  but  also  of  industrial 
manufactures,  is  under  consideration  by  the  Adndn- 
istration. 

It  has  been  pointed  out  by  exporters  that  com- 
petition in  the  foreign  field  now  must  be  based,  not 
merely  on  low  costs  but  also  on  readiness  to  grant 
credit  and  on  the  creation  of  machinery  whereby  pro- 
ducers can  collect  the  proceeds  of  their  sales  in  their 
o\\Ti  currencies. 

Many  foreign  governments,  either  directly  or 
through  government-controlled  banks  or  other  agen- 
cies, have  already  undertaken  to  finance  exports  of 
their  owti  producers  and  it  is  held  t<>  be  increasingly 
essential  that  the  United  States  take  similar  action, 

Kegotiations  between  exjjort  interests  and  (lov- 
ernment  officials  have  been  going  on  quietly  over  a 
long  period,  it  has  been  learned.  Interest  of  the  ad- 
ministration was  aroused  when  it  was  shown  that  there 
are  many  countries  which  have  been  selling  more  to 


From  our  Washington  Bureau  €22Alb£e  Building 


US  than  they  have  purchased  here.  Reciprocal  trade 
agreements  may  be  worked  out  Avith  these  countries 
and  financial  aid  offered  American  manufacturers  and 
exporters  interested  in  those  markets. 

Ct3     Ct3     Ct3 

Steadied  by  the  new  taxes  provided  in  the  1932 
revenue  law,  Federal  income  finally  has  ceased  its 
downward  trend,  revenue  collections  for  the  fiscal  year 
ended  June  30,  last,  totaling  $1,()16,223,4()8,  an  increase 
of  more  than  $58,000,000  over  the  1932  total  of  $1,557,- 
729,042,  according  to  figures  just  released  by  the  Treas- 
ury Department. 

The  increase  in  tax  revenues  was  due  entirely  to 
the  levies  of  the  1932  law,  aided  to  some  extent  by  the 
beer  revenue  which  began  to  come  in  in  April,  income 
tax  receipts  again  showing  a  heavy  decline. 

Receipts  from  the  miscellaneous  taxes  totaled 
$809,440,211  for  the  fiscal  year  1933,  compared  with 
$500,972,345  for  1932,  but  income  taxes  totaled  only 
$746,783,196  against  $1,056,756,697,  it  was  reported. 

The  loss  in  income  taxes  was  divided  between  cor- 
porations and  individuals,  the  former  paving  during 
the  year  just  closed  $395,302,432  against  $629,566,115 
in  1932,  and  the  latter  $351,480,764  against  $427,190,- 
581. 

New  York  was  the  heaviest  taxpayer  among  the 
states,  with  a  total  of  $375,242,443  compared  with 
$394,989,204  the  preceding  year,  followed  bv  North 
C  arolina  with  $213,475,771  against  $231,138,981. 

CJ3     Ct)     (t3 

Telliuir  a  story  of  improving  business,  postal  re- 
ceii)ts  at  tifty  selected  cities  throughout  the  country 
in  June  showed  an  increase  of  $2,982,251,  or  13.55  i)er 
cent.,  over  the  corresponding  month  of  1932,  accord 
ing  to  figures  just  made  public  by  the  Post  Office  I)e- 
l>artment. 

There  were  but  two  cities  out  of  the  fifty  which 
showed  decreased  postal  receipts  for  the  month — De- 
troit, Mich.,  and  Dayton,  Ohio.  New  York  City  re- 
jjorted  an  increase  of  13.84  per  cent.,  but  the  largest 
increase,  40.3  per  cent.,  was  experienced  at  Akron, 
Ohio. 

Significantly,  the  increases  were  not  confined  to 
any  jiarticular  area,  but  included  post  offices  through- 
out every  section  of  the  United  States.  Total  receipts 
for  June  at  these  offices  were  $24,988,394  against  $22,- 
tH)6,142  for  the  same  month  a  year  ago. 

Tht  Tobacco  World 


(l^€Mit 


ehS\ 


'mcke 


$ 


kUk 


Mtfltt 


m  a 


m 


because  it  is  made 
for  pipes.  It  is  the  right  cut.  It 
has  the  right  flavor  and  aroma. 
It's  what  it  says  it  is — made  for 
pipes.  And  folks  seem  to  like  it. 


A  sensible  package 
10  cents 


r\^ranger^ough"Cut 

-the  tobacco  that's  MADE  FOR  PIPES 


®  1933.  LicccTT  &  MvEits  Tobacco  Co. 


•^»/.v  /5,  /pj? 


n 


Just  Urges  Distributors  to  Join 

C.  A.  Just,  president  of  the  National  Association 
of  Tobacco  Distributors,  has  sent  the  following  to  dis- 
tributors throughout  the  country  pointing  out  the  ad- 
vantages of  membership  in  such  an  organization  and 
urging  them  to  join: 

**As  you  know  the  Government  in  accepting  codes 
in  accordance  with  the  Recovery  Act  will  deal  only 
with  such  industries  and  divisions  of  industries  whicli 
are  national  representatives  of  that  group. 

'*It  is  fortunate  that  we  tobacco  distributors  have 
the  means  for  such  representation  in  The  National 
Association  of  Tobacco  Distributors.  While  other  in- 
dustries are  frantically  completing  organization  plans, 
the  N.  A.  T.  D.  is  free  to  proceed  with  its  important 
function  in  respect  to  the  Recovery  Act.  The  National 
Association  of  Tobacco  Distributors  is  recognized  by 
the  Government  as  the  spokesman  for  the  distributors. 
Its  member sliip  justifies  this  recognition,  yet  we  urge 
all  distributors,  who  have  not  associated  themselves 
with  the  organization,  to  do  so  at  once. 

*'The  Government  will  not  deal  with  you  alone." 

Ba3nik  at  Capacity 

Bayuk  Phillies,  that  good  five-cent  cigar  of  Bayuk 
Cigars,  Inc.,  which  took  the  country  by  storm  by  drop- 
ping into  the  five-cent  class  on  January  1st,  is  main- 
taining its  popularity  in  splendid  shai)e  and  keeping 
the  plants  of  the  company  at  capacity  production  in 
order  to  keep  the  distributors  throughout  the  country 
supplied. 

G.  L.  Branzell,  Bayuk  territorial  manager,  has 
been  working  with  F.  L.  Brunsey  and  Barrow  Penn  & 
Co.,  Ba^nik  distributors,  in  the  Roanoke,  Va.,  terri- 
tory, with  good  results. 

A  substantial  increase  in  placements  of  Bayuk  ci- 
gars has.  resulted  in  the  Toledo  territory  through  an 
intensive  campaign  just  completed  in  that  territory 
through  Walding,  Kinman  &  Co.,  distributors,  and 
Charles  Steffens,  Bayuk  Ohio  territorial  manager. 

Schulte  to  Raise  Cigarette  Prices 

According  to  reliable  reports,  the  Schulte  Retail 
Stores  Corporation  on  Monday  will  advance  the  retail 
price  of  all  popular  brands  of  cigarettes  10  per  cent. 
Although  other  retail  chains  have  made  no  announce- 
ment, generally  higher  retail  prices  are  expected. 
When  established,  an  advance  in  wholesale  prices  will 
be  made,  according  to  trade  estimates.  An  advance  in 
wholesale  prices  has  been  anticipated  by  the  trade  for 
several  weeks,  and  to  this  fact  is  attributed  the  greater 
part  of  the  increased  cigarette  production  reported 
for  the  month  of  May. 

Duys  Expected  Home  on  Monday 

Jolin  II.  Duys,  head  of  the  leaf  tobacco  firm  of 
H.  Duys  &  Co.,  Inc.,  New  York  City,  and  also  head  of 
the  Associated  Cigar  Manufacturers  and  Leaf  Tobacco 
Dealers  organization,  is  expected  to  return  to  head- 
quarters on  Monday.  Mr.  Duj^s  has  been  in  Amster- 
dam for  several  weeks,  attending  the  Sumatra  inscrip- 
tions there. 

14 


1730  Virginia  Law 

(Continued  from  Page  10) 


of  tobacco  debts,  and  warehouse  and  inspectors'  fees 
were  fixed. 

All  tobacco  shipped  was  to  be  put  on  board  at  the 
expense  of  the  owners  of  the  tobacco,  the  shipmas- 
ters being  required  to  keep  hands  off,  but  for  each 
hogshead  so  put  aboard  the  shipmaster  was  to  pay  the 
owner  four  shillings.  If  a  shipmaster  himself,  how- 
ever, became  the  owner  in  any  transaction  of  a  hogs- 
head of  tobacco  he  might  transport  such  hogshead 
aboard  his  own  ship  by  means  of  his  own  small  boats 
and  sailors. 

Not  all  sections  in  Virginia  were  equally  distant 
from  one  or  another  of  these  warehouses  and  an  at- 
tempt was  made  at  equalization  in  so  far  as  payments 
for  tobacco  Avere  concerned  by  making  allowance  for 
those  distances. 

All  tobacco  whatsoever  due  and  payable  for  any 
public,  county,  or  parish  levies,  or  for  discharging- 
quit  rents,  or  for  secretary's,  clerk's,  sheriff's,  sur- 
veyor's, or  other  officers'  fees,  was  to  be  inspected  at 
one  of  these  public  warehouses  and  actual  payment 
made  in  the  tobacco  notes  heretofore  described,  whicli 
were  the  only  legal  tender  in  such  cases — not  even  the 
tobacco  itself  or  gold  or  silver  being  excepted. 

In  order  to  prevent  the  carrying  to  Maryland  of 
such  tobacco  as  could  not  pass  inspection  in  Virginiji, 
it  was  provided  that  no  tobacco  whatever  could  be 
transported  to  Maryland  either  by  land  or  water  un- 
less it  had  been  inspected  and  stamped  at  one  of  the 
warehouses.  Stringent  regulations  were  made  to  in- 
sure the  carrying  out  of  this  provision  of  the  law. 

Necessary  scales  and  weights  for  use  at  the  ware- 
houses were  to  be  provided. 

The  size  of  hogsheads  was  regulated. 

Tobacco  not  passing  inspection  was  to  be  burnt. 

Strict  accounts  of  the  weights  of  all  hogsheads, 
casks,  and  cases  delivered  to  shipmasters  were  to  be 
kept  by  the  inspectors,  and  the  nuisters  had  to  deliver 
agreeing  accounts  to  the  naval  officers  (that  is,  collec- 
tors) who  cleared  the  ships. 

(Concluded  in  Next  Issue) 
Sommerfeld  Off  for  Europe. 

F.  W.  Sommerfeld,  of  the  F.  W.  Sonunerfeld  Cigar 
Co.,  Miami,  Fla.,  manufacturer  of  the  Dulce  and  Verdi, 
and  other  high-grade  private  brands  of  cigars,  sailed 
from  New  York  on  Wednesday,  accompanied  by  Mrs. 
Sommerfeld,  for  Europe,  where  they  will  spend  the 
summer. 

Mr.  Sonmierfeld  was  appointed  a  director  of  the 
Florida  Cigar  Manufacturers  Association,  at  their  re- 
cent meeting,  and  attended  the  meeting  of  cigar  manu- 
facturers held  at  the  Hotel  New  Yorker  on  Tuesday, 
where  plans  were  discussed  for  the  formulating  of  a 
national  code  of  practice  for  the  cigar  manufacturing 
industry. 

Austrian  Nazis  Ban  Cigarettes 

According   to    reports,   Vienna   afternoon   news- 
papers on  Monday  reported  that  the  Austrian  Nazis 
are  planning  to  demonstrate  their  strength  by  a  thirty 
day  strike  on  cigarettes  against  the  Federal  tobacco 
monopoly. 

The  Tobacco  World 


MIA 


pnibADEIi 


Cigarists  Catch  Croakers 

Members  of  the  tobacco  industry  enjoyed  a  splen- 
did trip  on  last  Sunday,  when  a  party  of  nine  jour- 
neyed to  Delaware  Bay  and  there  embarked  for  a 
day's  fishing.  The  party  included  three  members  of 
tlio  Yahn  &  McDonnell  organization,  and  members  of 
other  tobacco  companies  in  Philadelphia.  They  all 
returned  with  that  healthy  complexion,  which  is  so 
much  sought  after  by  city  dwellers,  and,  believe  it  or 
not,  they  also  brought  back  an  average  of  twenty-two 
line  croakers  each. 

Tints  at  Chicago  Fair 

Harry  Tint,  who  operates  the  high-grade  cigar 
>(ore  at  1420  Chestnut  Street,  and  who  was  recentlv 
elected  a  director  of  the  National  Retailers  Associa- 
tion at  their  meeting  held  in  New  York,  has  left,  with 
Mrs.  Tint,  for  a  visit  to  the  Century  of  Progress  Ex- 
position in  Chicago,  via  Buffalo  and  the  Great  Lakes. 
They  expect  to  be  away  about  ten  days. 

Demand  for  Imported  Cigars 

T.  B.  White,  manager  of  the  cigar  department  of 
John  Wagner  &  Sons,  reports  a  fine  increase  in  de- 
mand for  imported  cigars,  running  from  25  to  30  ]>er 
eent.  during  the  past  two  weeks.  Mr.  Wliite  attributes 
this  fine  increase  to  the  fact  that  there  has  been  a  gen- 
eral increase  in  business  and  a  more  optimistic  feeling 
prevailing,  which  has  caused  old-time  seekers  of  im- 
ported cigars  to  return  to  this  class  of  merchandise. 


Benjamin  Lundey,  who  is  now  representing  the 
(Jarcia  y  Vega,  Tami)a,  Clear  Havana  cigar  factory 
exclusively  in  this  section,  has  been  spending  the  ])ast 
two  weeks  in  Philadelphia  visiting  the  trade.  Mr. 
Lnmley  reports  an  increased  call  for  his  brand,  with 
business  conditions  greatly  improved  during  the  past 
tliirtv  davs. 


John  Wagner,  of  John  Wagner  &  Sons,  has  just 
returned  from  a  trip  among  the  trout  streams  in  Xorth- 
castern  Pennsvlvania,  where  he  secured  his  full  cjuota 
«'t'  the  ''speckled  beauties. 


.,  '» 


H.  C.  Harris,  Paulsboro,  N.  J.,  retailer,  reports  a 
si)lendid  call  for  M.  Marsh  &  Sons,  Wheeling,  W.  Va., 
products  in  his  territory. 

•^«'^v  ^5.  1933 


Trade  Notes 


The  Don  Sebastian  cigar,  a  product  of  Arango  y 
Arango,  Tampa,  and  distributed  here  by  John  Wagner 
&  Sons,  has  been  showing  a  steady  increase  in  demand 
for  several  weeks. 


Abe  Caro,  A.  Santaella  &  Co.,  ran  over  from  New 
York  this  week  to  visit  Yahn  &  McDonnell  and  check 
up  on  sale  and  distribution  of  Optimo.  Optimo  sales 
continue  to  hold  their  place  well  out  in  front  in  this 
territorv. 


G.  B.  Saunder,  factory  representative  for  Waitt 
&  Bond,  Inc.,  was  in  town  this  week  promoting  the 
distribution  and  sale  of  their  Totem  brand,  retailing  at 
five  cents.  There  has  been  a  very  noticeable  increase 
in  the  sale  of  this  brand  as  the  result  of  his  good  work. 


N.  E.  Nichols,  better  known  as  "Kid,"  was  a  visi- 
tor at  John  Wagner  &  Sons,  last  week  in  the  interest 
of  his  brand,  the  Belinda  imported  cigar.  Mr.  Nichols 
reports  business  veiy,  very  good  and,  personally,  feels 
highly  optimistic  about  future  business  for  his  brand. 


Mannie  Perez,  of  Marcelino  Perez  &  Co.,  Tampa 
manufacturers  of  fine  clear  Havana  cigars,  was  in 
town  last  week,  and  visited  Yahn  &  McDonnell  head- 
quarters, ^lannie  reported  that  business  was  unques- 
tionably on  the  upward  trend,  and  future  prospects 
were  very  bright  for  his  brands. 


Jack  Anker,  who  is  well  known  in  Northern  New 
.Tersev  territory  as  sales  representative  for  Geo. 
Zitferblatt  &  Co.,  having  been  promoting  the  distribu- 
tion and  sale  of  the  Habanello  cigar  there  for  the  past 
two  years,  has  been  also  put  in  charge  of  the  local  sales 
organiaztion  in  this  city.  Mr.  Anker  is  well  liked  and 
sales  of  that  popular  brand  in  this  territory  are  sure  to 
show  an  appreciable  increase  under  his  guidance.  He 
will  also  continue  to  visit  his  former  territory  from 
time  to  time  and  keep  his  capable  hand  on  the  helm 
there  also. 

t5 


Col.  Carrington's  Address 


(Continued  from  page  8) 


tioii  to  work  out  practically;  but  before  this  is  put  into 
operation  ])y  the  Department  of  Agriculture  the  to- 
bacco })eo])le  as  well  as  the  farmers  will  have  an  oppor- 
tunity to  be  heard;  and  I  think  what  our  committee  will 
suj»i»est  will  liave  considerable  weight  with  the  Secre- 
tary of  Aiiricnlture. 

\Vc  have  also  been  active  in  supporting  the  eiTorts 
of  the  administraticiii  in  Washington  to  include  Amer- 
ican-grown tobacco  in  the  London  Economic  Confer- 
ence, with  a  view  to  negotiating  reciprocal  arrange- 
ments that  will  restore  the  tobacco  markets  abroad; 
and  we  have  the  implied  consent  of  the  Secretary  of 
State  to  ai)])oint  unofficially  a  practical  tobacco  man 
to  attend  this  conference.  The  Louisville  Tobacco 
Hoard  of  Trade  has  appointed  Mr.  (i.  O.  Tuck,  of 
Louisville,  as  unofficial  delegate  to  the  conference;  and 
it  is  with  nnich  satisfaction  that  the  Tobacco  Associa- 
tion has  been  able  to  secure  ^Ir.  Tuck  as  its  repre- 
sentative also.  We  hope  this  conference  will  result 
in  some  good  to  the  tobacco  export  trade. 

The  farmer  should  recognize  that  the  farm  is  a 
home  with  all  the  opportunities  to  be  independent: 
and  we  hope  that  the  various  national  and  state 
agencies  now  at  work  will  continue  their  efforts  to 
convince  the  farmer  of  the  necessity  of  diversifyinsr 
his  crops  and  living  at  home,  and  then  raising  only 
the  amount  of  cotton  and  tobacco  of  which  he  can  prop- 
erly take  care  of. 

We  also  had  a  connnittee  to  go  to  Washington  to 
protest  against  the  proposed  legislation  affecting 
working  hours,  the  first  proposal  being  to  set  a  limit 
of  a  thirty-hour  five-day  week.  Your  committee  will 
continue  to  handle  this  matter  and  we  hope  to  be  suc- 
cessful in  arranging  this  in  such  a  way  as  not  to  work 
a  hardship  on  the  tobacco  trade. 

If  the  six-hour,  five-day  week,  proposed  labor  bill 
is  enacted,  it  will  in  my  opinion  work  a  great  hardship 
on  the  tobacco  industry.  It  will  be  particularly  hard 
on  employees. 

Also  we  have  been  instrumental  in  getting  the 
waiehousemen  of  Virginia  and  North  Carolina  to  effect 
an  organization  that  will  abate  some  of  the  evils  that 
iiave  crept  into  the  warehouse  business.  At  a  recent 
meeting  in  Danville  they  adopted  rules  and  regulations 
that  will  be  beneficial  not  only  to  the  warehouse  busi- 
ness but  to  the  tobacco  trade  as  a  whole.  Out  of  this 
meeting  has  grown  the  Virginia-Carolina  Warehouse- 
men's Association.  Other  associations  along  similar 
lines  are  being  formed  in  the  eastern  and  southern 
districts. 

It  is  aj)propriate  to  bring  again  to  your  attention 
the  successful  effort  made  several  years  ago  by  this 
association  through  a  connnittee,  in  securing  an  ap 
propriation  from  tiie  United  States  Dei)artment  of 
Agriculture,  to  be  used  in  exterminating  the  tobacco 
weevil.  Mr.  W.  D.  Reed,  government  entomologist, 
who  was  apjK)inted  to  take  charge  of  this  nuitter  in 
this  section,  still  maintains  his  headquarters  in  Kich- 
niond.  He  has  been  exceedingly  useful  in  giving  ad- 
vice and  assistance  to  the  tobacco  trade.  His  efforts 
have  iiK't  with  decided  success,  and  his  (»ffice  is  avail- 
able to  any  tobacco  man  needing  assistance  along  this 
line. 

Money  has  been  j)erhaps  one  of  the  cheapest  com- 
modities during  the  past  year.     In  the  small  crop  of 

x6 


1932  financing  has  probably  been  an  easier  matter 
than  has  been  the  case  for  a  number  of  years.  Most 
dealers  have  i)ractically  sold  out,  and  stocks  of  tobacco 
now  on  hand  are  small.  The  fiiumcial  position  of 
most  i)eople  in  the  tobacco  trade  is  very  much  better 
than  it  has  been  for  a  number  of  years.  The  trade, 
generally  speaking,  is  in  a  very  liciuid  condition. 

We  are  more  or  less  familiar  with  the  consider- 
ably decreased  production  in  1932  in  the  I'nited  States; 
but  it  appears  this  was  the  case  in  numerous  other 
countries.  I  am  not  in  i)osition  to  give  any  particular 
reasons  for  the  reduction  in  foreign  countries.  How 
ever,  the  depressed  condition  throughout  the  world  no 
doubt  has  had  its  effect.  In  our  own  country  the  pro- 
posed acreage  at  the  time  j)lants  began  to  come  up 
was  considerably  greater  than  the  acreage  finally 
l)lanted,  the  beds  having  been  cut  short  by  "blue 
mould."  This  disease  also  affected  quite  a  lot  of  to- 
bacco after  it  had  been  transplanted.  There  were  i)ro- 
duced  in  the  United  States  in  1931  of  all  types,  1,()()4,- 
()()(),()()()  pounds  valued  at  $131,r)4(),(H)(),  and  in  19;;2 
1,033,()()( ),()()()  pounds  valued  at  $11(),5(;6,31(). 

The  decrease  in  ])roduction  by  American  maiai- 
facturers  in  1932  was  very  noticeal)le  in  all  types.  The 
smoking  tobacco  consumi)tion  did  not  suffer  such  ;i 
pro])ortionate  reduction  as  did  cigarettes,  which  was 
doubtless  brought  about  by  smokers  rolling  their  own 
cigarettes  from  i)repared  j)ackage  tobacco. 

North  Carolina  heads  the  list  in  the  amount  of 
stanq)  taxes  paid  on  manufactures,  with  Virginia  sec- 
ond and  Kentucky  third.  The  total  amount  of  stanip 
taxes  i)aid  into  the  United  States  treasury  in  1932 
was  $38.3,873,531.28  against  $422,{)39,143.()8  In  1931,  a 
decrease  for  1932  of  approxinuitely  thirty-seven 
million  dollars.  Tobacco  is  one  of  the  largest  sources 
of  revenue  to  the  Federal  (Jovermnent  and  the  stamp 
tax  is  collected  at  a  minimum  of  expense. 

Exports  for  the  year  1932  have  shown  a  sharp 
decline.  One  contributing  factor  is  the  decreased  pro- 
duction during  the  year;  another  is  the  obvious  effect 
of  the  disturbed  exchange  condition  throughout  the 
world.  The  last  factoi- — tlie  lessened  use  by  foreign 
manufacturers  of  American-grown  tobacco — is  one  of 
serious  nature. 

Since  the  United  Kingdom  is  still  the  largest  foi- 
eign  consumer  of  American-grown  tobacco  it  is  inter- 
esting to  note  that  in  the  first  ten  months  of  ID.'KI 
(Jreat  Britain  purchased  from  tlie  United  States  133 
million  pounds  of  unmanufactured  tol)acco,  and  from 
her  colonies  thirty-two  million  pounds.  Knq)ire  ship- 
ments in  tlijit  year  were  a  little  less  than  one-fourtli 
of  those  from  the  United  States.  For  the  first  ten 
months  of  1932  (Jreat  Britain  inqiorted  from  the  Unite*! 
States  eighty-three  million  pounds  of  unmanufa<'ture<l 
tobacco,  and  from  her  colonies  forty-two  milli«'n 
pounds. 

These  facts  are  startling.  However,  our  foieign 
markets  ar(»  yearly  increasing  in  mnn})er,  for  in  VXVl 
American-grown  tobaccos  were  exported  to  practically 
every  (piarter  of  the  globe,  4(lS  mdlion  poumls  f>eiiiu: 
shipped  to  ninety-four  countries.  As  statistics  will 
show,  the  exportation  of  several  types  in<licates  an 
increase  over  1931.  This,  however,  was  absorbed  in 
the  decrease,  mainly,  of  tlie  bright  llue-cured  tyjM'. 
The  value  of  our  exported  tobaccos  in  1931  was  around 

Tht  Tobacco  World 


111  million  dollars,  and  in  1932  around  sixty-six  mil- 
lion dollars. 

Statistics  show  that  we  received  around  ninety-six 
million  pounds  of  tobacco  in  1931  and  around  sixty- 
seven  million  in  1932.  This  reduction  in  inqmrts  was 
brought  about  largely  by  the  decreased  manufacture 
of  cigarettes  and  cigars,  and,  as  in  the  case  of  exports, 
the  disturbed  exchange  conditions.  The  countries  sup- 
plying our  foreign-grown  tobaccos  in  1932  numbered 
twenty-seven,  the  bulk,  however,  coming  from  Porto 
l»»i('o,  (Jreece,  (Hiba,  Italy,  Turkey,  Philippine  Islands, 
Xetherlands,  United  Kingdom  and  Belgium.  The 
value  of  tobaccos  inqmrted  in  1931  was  $47,157,138, 
oi-  an  average  of  $48.94.  The  value  in  1932  was  $26,- 
(i(»2,998,  or  an  average  of  $49.80. 

The  acieage  in  the  Bright  District  of  Georgia, 
South  Carolina,  Eastern  Carolina,  Old  Belt  North 
Carolina  and  Virginia  will  show  an  increase  over  last 
yiar.  The  crop  in  these  sections  was  planted  under 
favorable  conditions  rather  earlier  than  usual,  and 
with  favorable  weather  from  now  on  will  result  in  an 
incieased  yield,  and  a  crop  i)lanted  early  usually  pro- 
(Inced  good  tobacco. 

Tlie  estiniate  of  the  bright  crop  now  for  1933  is 
(LM /()75  million  pounds,  which  is  a  considerable  in- 
crease i)\QY  last_  year,  the  entire  crop  for  1932  being 
around  370  million  pounds. 

In  view  of  the  small  stocks  of  previous  crops  car- 
ried over,  and  the  increased  demand  for  cigarette 
types,  the  amount  estimated  for  1933  is  not  regarded 
as  excessive  in  the  trade. 

There  has  been  a  considerable  increase  in  acreage 
l»laiited  in  Dark  Virginia,  this  crop  also  being  planted 
under  favorable  coiulitions.  It  is  now  estimated  that 
this  crop  will  l)e  around  25/30  million  pounds  against 
a  crop  of  al)out  thirteen  million  in  1932. 

From  the  best  rejiorts  we  are  able  to  get,  the 
Hurley  acreage  has  been  considerably  increased  over 
last  year,  and  tiie  usual  crop  will  be  planted  in  the 
Dark  Kentucky  and  Tennessee  Districts. 

Tampa  Production  Increasing 

Tami)a  cigar  factories  during  the  month  of  June 
jM-oduced  a  total  of  2(),40(i,Ol(),  as  compared  with  24,- 
(117,33!)  in  May.  While  production  still  lags  behind  that 
<»f  1932,  there  is  an  encouraging  feeling  prevailing  that 
bnsiness  conditions  are  steadily  improving,  and  will 
continue  to  do  so  for  some  time  to  come,  until  thev 
more  nearly  ai)proximate  the  so-called  normal. 

June  ju'oduction  l)v  classes  was  as  follows:  Class 
A— i:),72r),000;  Class  B — K)4,000;  Class  ( ^— 7,93r),000 ; 
Class  D— 2,241,000,  and  Class  E— 39,000. 

Eddie  Cantor — New  Cigar 

\V.  II.  Sny<l<'r  &  Sons,  Windsor,  Pa.,  manufactur- 
ei>  of  good  cigars,  have  launched  a  new  brand  on 
the  riiark<*t  under  the  title  of  Kddie  Cantor.  The  new 
liiand  retails  at  five  cents,  and,  through  a  highly  ad- 
vantageous purchase  of  high-grade  wra])per  and  filler 
tobaeeo,  olTers  a  <|Uality  brand  at  this  ])o])ular  j)rice. 

Dunhill  May  Change  Stock  Par 

Dunhill  International,  Inc.,  lias  notified  the  New 
^  Mik  Stock  Hxchange  of  a  projjosed  change  in  author- 
iz<'<l  capital  stock  from  20,0tM)  preferred  shares,  $100 
par,  and  200,000  common  shares  <»f  no  ])ar,  to  150,000 
shares  of  common  stock  of  $1  ]>ar  value.  Fach  present 
^liare  uf  common  to  be  exchanged  for  one  new  share. 


MURIEL 


NEW   SIZE 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  5^, 


Mfd.  by 
r.  LORILLARD  CO.,  INC. 


Jul. 


/.•>.    K^.iJ 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERaiANTS  ASSOCIATION 

OF  UNITED  STATES  ^ 

JES.SE  A.  BLOCH.  Wheeling.  W.  Va President 

CHARLES  J.  EISENLOHR.   Philadelphia.  Pa Ex-President 

JLLIIS  I.n  UTENSTEIN,  New  York.  N.  Y Vice-President 

WILLIAM  BEST.  New  York.  N.  Y Chairman  Executive  Committee 

MAJ.  GEORGE  W.  HILL.  New  York,  N.  Y Vice-President 

GEORGE  H.  Hl'MMELL.  New  York.  N.  Y Vice-President 

H.  H.  SHELTOX.  Washington.  D.  C Vice-President 

WILLL\M  T.  REED,  Richmond.  Va Vice-President 

HARVEY  L.  HIRST.  Philadelphia,  Pa Vice-President 

ASA  LEMLEIN.  New  York.  N.  Y Treasurer 

CHARLES  DLSHKIND.  New  York.  N.  Y Counsel  and  Managing  Director 

Headquarters.  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati,  Ohio  President 

CHAS.  B.  WITTROCK.  Cincinnati,  Ohio  Vice-President 

GEO.  S.  ENGEL.  Covington,  Ky Treasurer 

W.M.  S.  GOLDENBURG,  Cincinnati,  Ohio   Secretary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H.  DUYS.  New  York  City   President 

MILTON  RANCK,  Lancaster,  Pa First  Vice-President 

D.  EMIL  KLEIN,  New  York  City  Second  Vice-President 

LEE  SA.MUELS.  .New  York  City   Secretary-Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 
ASSOCIATIONS 

JACK  A.  MARTIN,  Newark.  N.  J President 

ALBKRT  FREEMAN.  New  York,  N.  Y First  Vice-President 

IRVEN  M.  MOSS.  Trenton,  N.  J Second  Vice-President 

ABE  BROWN,  IW  Grumman  Ave..  Newark,  N.  J Secretary -Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS*  BOARD  OF 

TRADE 

ASA  LEMLEIN  President 

SAMUEL  WASSERM AN    Vice-President 

THE  NATIONAL  ASSOCIATIONS  OF  TOBACCO 
DISTRIBUTORS 

C.  A.  JUST,  St.  Louts.  Mo President 

E.  ASBURY  DAVIS,  Baltimore.  Md Vice-President 

E    W.  HARRIS.  Indianapolis,  Ind Vice-President 

JONATHAN  VIPOND.  Scranton,  Pa Vice-President 

GEO.  B.  SCRAMBLING.  Cleveland,  Ohio  Treasurer 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jersey  City,  N.  J Secretary 

'7 


I 


EsrablUhed    1886 


"BEST  OF  THE  BEST" 


^^^^^^L^  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway,  New  York  City 

FACTORIES:  Tampa  and  K«p  West,  Florida 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  meKow  and  smooth  In  charactCK 
and  impart  a  most  palatable  flavor 

aAYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BKTIJN.  AlOMATIZEI.  BOX  FLAVOBS.  PASTE  SWEBTENEBS 

FRIES  8k  BRO.,  02  Reade  Street.  New  York 


Classified  Column 

The  rate  for  this  column  it  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  pmyabls 
strictly  in  advance. 


r?itirrixir^>ir78virrsxir«w:^r'Svir«^r^^ 


POSITION  WANTED 


CIGAR   FACTORY   SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience    With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.    Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 

HAVANA  CIGARS 

BEER  WITHOUT  CIGARS.  IS  LIKE  KISSING  WITHOUT 
LOVE — Adopt  as  your  slogan,  "Kiss  your  beer,  but  love  your  ci- 
gars." Specially  those  Havana  blended,  "Good  to  the  last  Puff," 
manufactured  by  A.  Ramirez  &  Co.,  Post  Office  Box  1168,  Tampa, 
Fla.    Write  them  for  particulars  today. 

SALES  PROMOTION 

WE'LL  WRITE  YOUR  SALES  LETTERS  FOR  YOU— Put  on 
an  effective  direct  mail  campaign  that  will  create  sales — prepare 
your  advertising  copy — furnish  jingles,  slogans,  cartoons  and  other 
artwork,  etc.,  etc.  We  operate  a  clearing  house  of  complete  creative 
service.  Writers  and  Artists  Bureau,  236  Chestnut  Street,  Philadel- 
phia, Pa. 


Tobacco  Merchants'  Association 
Registration  Bureau,  NEWTO&"cm 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration,         (see  Note  A),  $5.00 

Search,                  (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A — An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B — If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


TRANSFERS 

RICHCRAFT:— 46,202  (Tobacco  Merchants'  Association).  For  all 
tt>bacco  prt)ducts.  Registered  May  24,  1933,  by  Consolidated  Lithn. 
Corp.,  Brooklvn,  N.  Y.  Transferred  to  J.  S.  Ciarvett  Cigar  Co., 
Inc.,  Philadelphia.  Pa.,  Tunc  30,  1933. 

THE  CHALFONTE:— 24,470  (U.  S.  Tobacco  Journal).  For  cigars, 
cigarettes,  cheroots  and  tobacco.  Registered  July  22,  1901,  by 
Theobald  &  Oppenheinier  Co.,  Philadelphia,  Pa.  Transferred  to 
the  Consolidated  Litho.  Corp.,  Brooklyn,  X.  V.,  and  re-transferred 
to  J.  S.  Garvett  Cigar  Co.,  Inc.,  Philadelphia,  Pa.,  June  30,  1933. 

CHALFONTE: — 45,750  (Tobacco  Merchants'  Association).  For  all 
tobacco  products.  Registered  July  1,  1930,  by  the  Consolidated 
Litho.  Corp.,  Brooklvn,  N.  Y.  Transferred  to  J.  S.  (iarvett  Cigar 
Co..  Inc.,  Philadelphia.  I'a.,  June  30,  1933. 

SUTTON  PLACE:— 45,068  (Tobacco  Merchants*  Association).  For 
all  tobacco  products.  Registered  September  15,  1927,  by  Xic.  Alt- 
haus  Co.,  New  York,  N.  Y.  Transferred  to  (ioldvvater  &  Martin, 
Xew  York,  X.  Y.,  and  re-transferred  by  John  H.  Martin,  successor 
to  (ioldwater  &  Martin,  to  Louis  B.  Lipti)n  and  .Arthur  l-riednian, 
Brooklvn,  X.  Y..  June  28.  1933. 

THE  GARGOYLE:— 31,255  (U.  S.  Tobacco  Journal).  For  cigars, 
cigarettes  and  cheroots.  Registered  January  24.  190(»,  by  A.  C. 
Brenckle  Co..  Milwaukee,  Wis.  Transferred  to  C.  I'ernandez  Co., 
Milwaukee,  Wis.,  l-'ebruary  25.  1933. 


*'What   a   welcome  visitor 

The  Tobacco  World 
must  be  to  wholesalers  and 
retailers ! 

**lf  they  are  only  half  as 
interested  in  reading  it  as 
we  ourselves  are,  we're  glad 
our  ad  is  in  it  regularly" — 

says  art  advertiser. 


AUGUST  1,  1933     I 


COMMON  SENSE 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


Phi  la.,  Pa. 
Hanover,   Pa. 
Cincinnati,  Ohio 


Vnrk    Pa 

AUTOKRAFT  BOX  CORPORATION       ^J^^^  ,J 

LIMA     Ohio  Detroit.  Mich. 

A  Nalioi\WiAc  Service  Wheeling.  W.  Va. 


••^•M.^— *>•—<»■ 


I'limiiiimiimiiiiiiii 


F  JBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   MONTH  AT  236  CHESTNUT  ST.,  PHILA..  PA. 


After  all 
jiothing  satisfies  like^ 
a  good  cigar 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box— and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


WHEN  BUYING  CIGARS 

Remember  thjt  Regardleti  of  Price 

THE  BEST  CIGARS 

AKC  PAGUa>   l> 

WOODEN   BOXES 


.1 


THE  TOBACCO  WORLD 


VoU  53 


AUGUST  1.  1933 


No.  15 


Unified  Code  For  Tobacco  Industry  Now 
Awaits  Quick  Action  from  Cigar  Men 


OSSIBILITY  of  tlio  oarly  coiiipk^lion  of  a  imi- 
fied  code  for  the  tobacco  iiiduslrv,  to  be  sub- 
nutted  to  the  Xational  Keeovorv  Adininistra- 
tioii  ])V'  the  Xational  Tobaeeo  Council  lor  the 
various  t^roups  of  manufacturers,  tiie  wholesalers  and 
the  retailers,  emerges  as  the  result  of  a  series  of  meet- 
ings in  New  York  and  Washington  and  the  distribu- 
tion of  a  questionnaire  seeking;-  detailed  information 
from  ci,u:ar  manufacturers.  As  soon  as  j)ossible  after 
the  receipt  of  the  information  sought,  the  ci^ar  manu- 
facturers will  add  their  tentative  code  to  those  alieady 
formulated  by  the  wholesalers,  the  retailers,  and  the 
manufacturers  of  cigarettes,  smokini*  and  chewint'  to- 
l»acco,  and  snuff. 

Harvey  L.  Hirst,  chairman  of  lh<»  Special  Cii;ar 
>ranufacturers'  Conmiittee  of  the  Associated  Cigar 
Manufacturers  and  Leaf  Tobacco  Dealers,  announced 
that  the  law  firm  of  Breed,  Abbott  &  Morgan,  which 
prepared  and  sent  out  the  questionnaires,  was  retained 
to  assist  in  the  preparation  of  the  code  and  to  act  as  a 
disinterested  recipient  of  the  couiidoutial  iuioimutiou 
which  is  required. 

**As  you  know,"  says  the  letter  accompanying  the 
questionnaire,  "the  purpose  of  this  Act  is  to  i)romote 
national  })rosperity  by  giving  achlitional  enq)loyment 
and  increased  purchasing  ])ower  to  those  enqiloyed. 
Manifestly,  this  can  only  be  done  by  any  paiticular 
industry  in  so  far  as  it  can  assume  the  additional  bur- 
liens  thereby  inqmsed. 

*Tf  the  puri)ose  of  the  Act  is  to  be  acconq)lished, 
it  is  essential  that  those  ])r(q)osing  a  fair  and  reason- 
able Code  to  govern  the  industry  should  have  complete 
information  as  to  the  industry,  both  at  ])resent  and  in 
the  past  years,  to  the  standard  of  which  it  is  jnoposed 
that  the  industry  should  return.  The  enclosed  <pies- 
lionnaire  has  been  ])repared  in  order  to  give  this  infor- 
mation. You  will  note  that  informal i<m  is  requested  as 
to  lyjO,  1921),  YX\'l  and  VXX\\  1*>2(;  is  selected  as  a 
normal  year,  1!>2!>  as  a  i>eak  yeai",  and  VX^"!  an<l  \%V.\  as 
to  ])resent  conditions.  I'nless  those  seeking  the  cstab- 
li>hment  of  a  code  which  will  be  fair  and  reasonable  to 
the  industry  have  such  infoiination,  therc^  is  grave  dan- 
uer  that  there  may  be  estal)lished  a  code  which  will  not 
piomote  industrial  recovery,  but  will  be  harmful. 

"We  hereby  assure  you  that  information  given  on 
thi^  (juestionnaire  will  be  k»q)t  strictly  confidential  by 
u^  and  will  not  be  revealed  to  the  connnittee  <»r  any 
number  thereof,  or  to  anyone  else  in  the  industry.  The 
informatiun  will  be  compiled  by  us  in  order  to  present 


properly  to  the  Government  the  facts  as  to  the  industry 
and  to  obtain  the  approval  of  a  fair  code,  without  dis- 
closing the  name  of  the  concern  furnishing  same. 

"It  is  hoped,  therefore,  that  in  order  that  a  code 
may  be  established  in  which  your  interests  will  be  prop- 
erly j)rotected,  you  will  answer  this  questionnaire  im- 
mediately.'* 

The  (juestionnaire  covers  the  following  points  for 
•the  seven  six-month  periods  in  the  years  specified: 

1.  Total  output.  2.  Volume  in  each  of  the  follow- 
ing classifications:  Spanish  handwork,  team  handwork 
without  moulds,  team  handwork  with  moulds,  suction 
teamwork,  machine  bunch  hand  rolling,  machine  work. 
.'].  Volume  in  each  of  the  following  price  classes:  3  for 
5c.,  2  for  5c.,  3  for  lOc,  5c.,  3  for  20c.,  2  for  15c.,  3  for 
25c.,  lOc,  2  for  25c.,  15c.,  3  for  50c.,  over  3  for  50c. 

4  Number  of  factory  employees.  5  Maximum, 
minimum  and  average  number  of  factory  employees, 
(i.  Number  of  office  and  clerical  employees.  7.  Number 
of  employees  under  16  years  of  age,  if  any.  8.  Hours 
])er  week  average  of  factory  employees.  9.  Hours  per 
week  average  of  office  employees.  10.  Average  earn- 
ings ])er  w'eek  of  factory  employees.  11.  Average  earn- 
ings per  week  of  oflice  employees. 

12.  Is  there  sufficient  labor  available  in  vour  dis- 
trict  to  enable  you  to  meet  seasonable  increase  in  pro- 
duction during  the  months  of  August,  September,  Oc- 
tober and  November! 

13.  If  your  present  employees  were  limited  to 
forty  hours  per  week,  how  many  additional  employees 
<l(»  you  anticipate  you  will  require? 

14.  What  percentage  of  your  employees  by  reason 
of  old  age  would  you  be  required  to  lay  otT  due  to  the 
establishment  of  a  guaranteed  minimum  wage  applica- 
ble to  all  your  employees! 

15.  (Jive  the  number  employed,  average  earnings 
p«r  hour,  average  nund)er  of  hours  worked  pei-  week, 
and  average  weekly  earnings  in  the  following  depart- 
ments: Casing,  stripping,  drying,  cigarmakers  (oper- 
ators), packing,  banding  and  cellophaning,  shipping, 
office  and  clerical,  other  employees  (excluding  execu- 
tives and  supervisors). 

1(5.  Give  the  number  of  people  earning  the  follow- 
ing amounts  in  the  foregoing  various  departments 
working  a  full  week,  on  present  operations:  Less  than 
%1,  $7  ti>  $9,  $9  to  $11,  $11  to  $13,  $13  to  $15,  over  $15. 

17.  What  were  your  net  profits  per  1000  cigars  for 
the  various  price  classes  listed! 


The  TOBACCO  WORLD  (established  1881)  is  published  by  Tobacco  World  Corporation:  Hobart  B.  Hankins,  President  and  Treasurer. 
Gerald  B.  Hankins.Serretary.  Office,  236  Chestnut  Street.  Philadelphia,  Pa.  Issued  on  the  1st  and  iMh  of  each  month.  Subscriptions,  avail- 
able  only  to  those  engaged  in  the  tobacco  industry,  $2.00  a  year,  20  cents  a  copy:  foreign,  $3.50  a  year.  Entered  as  second-class  mail  matter. 
December  22,  1909,  at  the  Post  Office,  Philadelphia.  Pa.,  under  the  Act  of  March  3,  1879. 


"Happily  There  Are  Good  5-Cent  Cigars 
Says  Bayuk  in  "Action"  Advertisement 


y  THE  Juno  ir)tli  issue  of  this  |)ul)lication  we 
took  ocfiisiou  to  (•o]n])limont  l^ayuk  Cigars, 
Inc.,  <»ii  tlirir  now  famous  advert isomeiit, 
"How  lonu'  has  it  Ihhmi  since  you  Smoked  a 
CicAur'  The  conchulini;  sentence  of  the  special  ar- 
ticle ex])resse(l  the  ho])e  that  the  reaction  to  the  ad- 
vertisement would  he  suthciently  impressive  to  prompt 
Hayuk  to  follow  it  up  with  similarly  eftective  promo- 
tioii  for  the  everlastini>-  i;"ood  of  the  ci;»ar  industry. 

Our  hope  was  fulfilled  the  day  after  President 
Roosevelt's  radio  address  on  the  Recovery  Act,  when 
Bayuk  released  a  sec(»nd  advertisement  with  the 
thoui-ht  tliat  the  tobacco  industry  needs  visibility 
alon<?  with  other  major  industries  at  this  particular 
time.  The  manauement  apparently  reasoned  that, 
while  the  i>ublic  had  been  kei)t  advised  of  the  activi- 
ties in  many  other  larire  indnslries,  there  had  been 
little  publicity  on  the  ]ilans  of  the  tobacco  industry, 
so  the  advertisement  was  conceived  to  let  the  ]niblic 
know  tliat  the  tol)acco  industry,  as  represented  by 
Bavuk,  is  not  unmindful  of  its  obliirations  at  this  time. 
We  subjoin  the  text  of  the  advertisement  and  call 
the  attention  of  readers  to  the  fine  altruistic  si)irit  em- 
])odied  in  tlie  peuultiinatc  puragruph: 

Action! 

To  meet  the  ])ublic's  buyinu;'  i)ower,  on  January 
:]rd.  VXV^,  this  comi)anv  reduced  the  juice  of  its  liayuk 
Philadelphia  Perfecto'ciirar  (Bayuk  "Bhillies")  from 
IQc  to  .'h-— and  guaranteed  it  to  be  the  same  identical 
cigar  as  when   it   was   America's   la  ripest-sell  in^-   lOc 

brand.  _        .  , 

(^iuar  dealers  were  not  fori;-otten.  In  a  tew  weeks, 
Bavuk'distributed  more  than  $14(),0(M)  to  dealers  as 


a  protection  against  loss  on  cigars  purchased  by  them 
to  retail  at  10  cents. 

The  lesponse  to  this  ])rice  reduction  in  Baynk 
''Phillies"  was  immediate.  Wherever  introduced,  it 
soon  became — as  it  is  today — the  largest-sellinu,-  cii^ar 
in  its  price  class.    We  are  ])roud  of  this  success. 

Bnt  even  greater  is  our  ])ride  in  what    the  sue 
cess  of  this  cigar  has  done  toward  the  betterment  of 

industry. 

It  enabled  Bavuk  to  l)uv  over  H^l ,.')()( ),()()()  worth 
of  tobacco  from  farmers  who  had  little  oi-  no  market 
for  their  crops. 

It  enabled  Bayuk  to  put  living  incomes  into  ov<r 
1700  additional  homes. 

It  enabled  Bayuk  to  increaw  its  payroll  by  more 
than  $l,00(/,00()  annually. 

It  enabled  Bayuk  to  continue— and  to  increase— 
the  employment  of  thousands  of  salesmen  on  the  pay- 
rolls of  distributors  and  dealers. 

I.ast— but  not  least— it  enabled  liayuk  to  give— 
and  continue  to  give — the  men  of  America  what  they 
have  decided  is  the  best  cigar  value  at  any  price. 

This,  to  date,  has  been  Bayuk 's  ])art  in  hasteniim- 
recovery — and  Bayuk  intends  to  give  even  more  aid. 
More  tobacco  wilfbe  bought  from  farmers.  At  least 
}MM>  more  workers  will  be  added  to  our  i)ayroll.  Kvery 
continued  cooperation  will  be  extended  in  the  nation- 
wide drive  for  recovery. 

Incidentallv,  through  this  increased  action— we  ex- 
])ect  the  production  of  Bayuk  "Phillies"  to  ecpial  de- 
mand in  a  verv  few  weeks.  Hap])ily  there  are  good 
5c  cigars  on  the  market  which  i^ayuk  ''Phillies"  smok- 
ers can  purchase  during  this  temporary  shortage. 

It  goes  without  saying  that  this  cinnpany  whole- 
heartedly endorses  tlie*i)rinciples  of  the  National  In- 
dustriaf  Recovery  Act. 


HoUingsworth  Addresses  Phila.  Dealers 


IFTEKX  hours  after  President  Roosevelt  ap- 
pealed on  the  air  for  the  cooperation  of  all 
business  nun,  especiallv  those  with  small  busi- 
ness, in  making  XIRA  elTective,  a  crowded 
meeting  of  members  of  the  Retail  Cigar  Stores  Asso- 
ciation of  Philadelphia  unanimously  adopted  the 
blanket  agreement.  They  plan  to  display  the  **We 
Do  Our  Part"  blue  hawk  emblem  in  the  windows  of 
lUO  per  cent,  of  the  membership. 

William  A.  HoUingsworth,  president  of  the  na- 
tional retail  organization,  who  came  over  from  New 
York  to  address  the  gathering,  emphasized  the  im- 
portance of  the  retailer  in  the  matter  of  re-employment 
in  the  tobacco  industry. 

The  tobacco  retailers,  he  declared,  have  etery 
reason  to  believe  that  that  portion  of  the  tobacco  code 
which  has  to  do  with  ])rice  maintenance,  the  elimina- 
tion of  ]Mice  cutting  and  '*loss  leaders"  will  be  main- 
tained, for  the  reason  that  the  purposes  of  the  Na- 
tional Industrial  Recovery  Act  will  be  nullified  unless 


there  is  an  assurance  of  a  reasonable  profit  to  the 
dealer.  Commenting  on  the  report  that  one  of  the 
executives  of  the  local  organization  had  been  advised 
to  "lay  off"  in  his  association  activities,  Mr.  Ilollings- 
worthsaid  that  sabotage  at  this  time  is  as  serious  as 
would  have  been  the  selling  of  (icrman  bonds  in  thi> 
country  during  the  World  War. 

President  Morris  Levitone,  who  ojuMied  the  meet 
ing,  turned  it  over  to  the  earnest  and  elo<iuent  Ma\ 
Bernfeld,  chairman  of  the  Executive  Cominittee  <•! 
the  Philadel])hia  organization  and  vice-president  <»l 
the  Retail  Tobacco  Dealers  of  America.  Other  ad- 
dresses were  made  bv  Samuel  Magid,  secretary,  an<l 
Major  W.  D.  Wilkes,*of  the  Philadelphia  Chamber  ni 
( 'ommerce. 

The  meeting  was  held  in  the  centrally-located  St. 
James  Hotel,  which,  under  the  management  of  the  pop 
ular  and  efficient  Joe  Donovan,  is  rapidly  Injcomnm 
Philadelphia's  favorite  gathering  place  for  organiza- 
tions of  all  kinds. 

The  Tobacco  World 


Importance  of  Retailers'  Organization 

By  WILLIAM  A.  HOLLINGSWORTH 
President,  Retail  Tobacco  Dealers  of  America,  Inc. 


UK  entire  tobacco  industry  is  rapidly  organ- 
izing in  order  to  reap  the  full  benefits  of  the 
new  National  Industrial  Recovery  Act  and  the 
Farm  Bill.  Recent  advice  from  Washington 
iclls  us  these  two  acts  are  parallel  as  far  as  the  to- 
Imcco  industry  is  concerned,  and  both  the  Department 
of  Agriculture  and  the  Department  of  Commerce  will 
have  a  hand  in  the  administration  of  any  codes  we 
may  adoi)t. 

These  laws  have  been  passed  for  the  purjjose  of 
n  viving  business.  They  are  revolutionary  and  require 
nnusual  application  to  derive  the  full  measure  of 
benefit  we  desire  under  them. 

Our  desire  for  years  past  has  been  to  develop  a 
fair  competitive  condition  under  which  we  could  oper- 
ate our  business  at  a  profit.  With  proper  organiza- 
tion and  representation  we  may  attain  this  desire  un- 
tier  these  two  acts,  within  a  short  time. 

Now,  what  is  this  fair  code  of  business  practices 
we  have  desired  all  these  years?  At  the  recent  national 
convention  of  the  Retail  Tobacco  Dealers  of  America 
a  code  came  into  being.  It  was  created  by  retail 
dealers  gathered  from  all  over  the  United  States.  Its 
salient  features  are  well  known  to  all.  It  is  substan- 
tially this,  that  we  will  receive  for  the  handling  and 
selling  of  cigarettes  and  cigars,  20  per  cent,  of  the 
retail  price  of  cigarettes  and  25  per  cent,  of  the  retail 
))rice  of  cigars.  These  were  the  minimums  set  up  in 
the  code. 

Some  newsi)apers  erroneously  reported  this  as  a 
demand  for  20  per  cent,  and  25  per  cent,  profit.  This 
is  a  mistake.  We  find  the  actual  overhead  opeiating 
cost  of  selling  to  be  about  18yi»  per  cent,  of  sales  in 
inde|)endent  stores  and  a  larger  percentage  in  the 
chains.  So,  our  actual  net  ]>rofit  on  cigarettes  will  be 
only  about  V/^  per  cent.,  and  on  cigars  about  6^^  per 
cent.  As  our  sales  are  about  60  per  cent,  cigarettes, 
the  net  profit  asked  under  our  code  will  prove  to  be 
about  3Vi,>  per  cent,  on  our  gross  turnover.  This  we 
letailers  ask  that  we  be  permitted  to  keep  as  our  wage. 

Just  as  the  manufacturers  pay  a  certain  price  for 
ilieir  raw  materials,  rent,  wages,  other  expenses,  credit 
losses,  packing  and  shipping  charges,  etc.,  and  then 
ndd  a  profit,  so  we  retailers  ask  permission  to  do  the 
-ame,  and  we  believe  the  law  will  allow  this. 

We  do  not  fix  prices.  There  is  nothing  in  our 
<<)de  which  fixes  a  price.  We  merely  ask  that  the 
established  intended  price  or  the  advertised  price  be 
maintained.  We  demand  there  be  no  price  cutting,  the 
!:ind  of  unscrupulous  price  cutting  which  has  virtually 
I  (laced  in  bankruptcy  90  per  cent,  of  the  retail  dealers 
in  this  country.  When  a  merchant  sells  tobacco  prod- 
ucts at  a  ]>rice  which  does  not  allow  the  usual  over- 
liead  charges  of  his  business  he  is  selling  below  cost, 
and  no  system  of  economics  can  prove  otherwise. 

Other  kinds  of  business  have  used  tobacco  prod- 
Hris  as  "loss  leaders"  for  the  purpose  of  developing 
tiaflic  in  their  stores.  They  have  taken  a  few  fast- 
moving  ])roducts  from  the  tobacco  industry — usually 
iliuse  best  advertised — and  sold  them  below  cost,  if 

■  Uujust  I,  I9S3 


any  overhead  at  all  was  added  to  the  price  they  were 
supposed  to  have  paid  for  the  merchandise.  This 
practice  brought  on  the  meanest  kind  of  cutthroat 
competition  and  caused  every  retail  dealer  to  lose 
money  on  GO  per  cent,  of  his  business,  thus  increasing 
overhead  on  the  slow-moving  40  per  cent,  not  touched 
by  the  promoters  of  "loss  leaders." 

But  this  40  per  cent,  also  became  involved  in  the 
same  kind  of  cutthroat  competition.  This  was  largely 
the  fault  of  the  "little  fellow."  He  tried  to  build  up 
volume  of  sales  on  what  the  "big  fellow"  considered 
too  hazardous  and  perishable  to  fool  with.  So,  finally, 
the  whole  retail  tobacco  business  became  one  swirling 
mass  of  cutthroat  competition  and  every  retailer  was 
swept  into  the  vortex. 

The  whole  retail  business  and  every  known  brand 
of  t()hacco  products  became  a  "loss  leader,"  and  every 
retailer  a  price  cutter. 

The  little  tobacco  dealer  can  no  longer  make  a 
living  on  any  kind  of  terms.  *'Loss  leaders"  won't 
let  him.  As  far  as  he  is  concerned,  individualism  is 
as  out  of  date  as  buggy  whips  or  chewing  tobacco. 
Individually,  he  is  only  a  convenient  shelf  which  even 
the  consumer  has  come  to  look  upon  with  condescen- 
sion. 

Now,  how  can  his  condition  be  improved — how  can 
he  regain  his  birthright!  By  organizing  and  taking 
an  active  part  in  his  organization.  A  proper  nation- 
wide organization  of  retail  dealers  will  become  a  great 
and  powerful  body,  and  will  reclaim  for  him  every- 
tliing  he  has  lost  these  last  few  years. 

In  his  recent  radio  address,  General  Johnson  said, 
"Tra<le  associations  will  have  a  new  meaning  in  the 
future."  This  is  (juite  true.  Anyone  who  has  studied 
the  trend  during  the  Roosevelt  administration  can 
readily  see  and  must  admit  this  to  be  true.  Trade 
associations  are  going  to  determine  what  is  fair  and 
what  is  unfair  in  business,  and  are  going  to  turn  the 
spotlight  on  such  predatory  practices  as  have  been 
corroding  the  vitals  of  the  tobacco  industry,  and  the 
retailers  must  hold  first  place  among  such  trade  asso- 
ciations. 

Organize,  and  we  can  have  our  place  in  the  sun. 
See  to  it  that  our  national  representation  are  hun- 
dreds of  thousands,  and  then  say,  "Let's  negotiate  a 
code."  What  do  you  think  our  position  will  be  if  we 
can  do  this?  Our  code  \y\\\  be  the  very  foundation  of 
the  industry,  and  we  will  not  only  have  the  respect  of 
the  whole  industry,  but  of  our  state  and  our  nation 
as  well. 

The  cost  to  us  will  be  infinitesimal,  compared  with 
the  benefits  we  will  enjoy.  We  can  support  a  great 
national  organization  for  two  dollars  a  year — a  little 
over  half  a  cent  a  day.  The  normal  ditTerence  be- 
tween the  cost  and  sale  of  a  single  package  of  cigar- 
ettes will  i)ractically  pay  the  dues  for  a  week.  This, 
of  course,  is  when  we  deal  with  the  national  associa- 
tion, through  our  local  trade  association.  It  requires 
so  little  that  we  can't  alTord  to  stay  out.  Join  your 
local  organization  immediately,  and  have  your  local 
organization  affiliate  with  the  national  organization. 


Musings  of  a  Cigar  Store  Indian 


By  Chief  "Young-Man-Smoke-Cigars" 


ROM  Hollywood  eoiiies  llie  latest  autlK'iitie  re- 
port of  the  almost  total  extinction  of  my  race. 
Proj)ei-ty  men  on  the  Hollywood  lot  were  told 
to  lio  out  and  get  "one  of  those  wooden  ii,i>ures 
that  used  to  stand  in  front  of  cigar  stores."  H  was 
wanted  for  the  movie,  "One  Sunday  Afternoon."  They 
scoured  the  country  and  iinally  got  something  to  serve 
their  purpose,  but  they  declared  the  job  was  one  of  the 
toughest  assignments  ever  given  them.  Their  report 
stated  that  there  were  only  about  a  dozen  wooden  cigar 
store  figures  left  in  the  Ignited  States  and  Canada. 
They  discovered  one  which  lias  stood  on  a  ])ronunent 
corner  of  Tacoma,  AVashington,  for  more  than  iifty 
years.  Others  were  found  in  Wisconsin,  Florida,  Alin- 
nesota  and  Iowa.  The  one  they  obtained  for  the  i)ic- 
ture  was  located  in  eastern  California. 


Cj3     Ctl     Ct3 

ENRY  FOT^T)  rould  have  told  those  property 
men  something  about  the  difficulties  that  faced 
them.  He  is  usually  able  to  acquire,  for  a 
price,  whatever  he  wants  in  the  way  of  Ameri- 
cana for  his  collection.  Perhai)s  that  collection  at 
Dearborn  already  numbers  one  or  more  of  my  brother 
Braves,  but  I  know  of  one  s])ecimen  which  he  tried  to 
buy,  without  success.  It  was  the  Indian  Chief  who 
guarded  the  cigar  store  on  Main  Street  in  Rochester, 
N.  Y.,  for  more  than  sixty  years,  the  last  twenty-four 
of  which  he  was  the  daily  friend  and  companion  of  Mr. 
and  Mrs.  George  F.  Carlton,  owners  of  the  store  during 
that  period.  When  the  Carltons  sold  their  business  the 
other  day,  they  refused  to  include  the  Indian  as  one  of 
the  chattels.  Instead  they  took  him  along  with  them  to 
share  their  enjoyment  of  the  live-acre  farm  to  which 
thev  have  retired.  George  and  the  Missus  deserve  one 
of  Walter  WinchelFs  orchids  for  that  bit  of  sentiment. 


C!3     Cj)     CJ3 


HE  STORY  of  the  rise  and  decline  of  the  Cigar 
Store  Indian  should  be  a  familiar  one  to  every- 
one in  the  tobacco  business,  but,  you  know  how 
it  is,  a  fellow^  can't  be  bothered  with  a  lot  of 
the  stuff  that  belongs  to  his  own  trade.  He  can't  be 
annoyed.  If  you  don't  believe  me,  ask  the  next  cigar 
store  man  you  meet  a  simple  question  nv  two,  such  as: 
''How^  many  kinds  of  tobacco  are  there,  and  where  arr 
they  grow^nf"  or  **What  are  the  standard  shapes  of 
cigars!"  or  "What  kinds  of  tobacco  arc  used  for  ciii- 
arettes?"  or  "How  many  cigarettes  were  smoked  in 
the  United  States  last  year?"  or  "How  do(;s  the  to- 
bacco industry,  in  which  you  make  your  living,  com- 
pare in  annual  dollar  volume  with  other  basic  indus- 
tries!" All  fundamental,  elementary  questions,  but 
just  put  them  to  a  few  men  who  have  l>een  in  the  busi- 
ness of  selling  tobacco  products  for  a  long  time.  You'll 
be  surprised.    So,  for  that  reason,  unlike  the  irrepres- 


.sible  Joe  Cook,  who  uses  a  veritable  hemorrhage  of 
words  to  tell  you  why  he  won't  give  you  an  imitation 
of  four  Hawaiians,  I'll  use  just  a  few  words  to  tell 
vou  something  about  myself  and  my  ancestry. 

Ct3     [t]     Ct] 

X  THE  FIRST  place,  it  will  surprise  you,  no 
end,  to  learn  that  the  Cigar  Store  Indian  is  not 
one  hundred  per  cent.  American.  Where  did 
my  ancestors  come  from!  That  "no  end" 
should  have  given  me  away.  That's  right.  The  origi- 
nal Cigar  Store  Indian  was  born  in  London,  England. 
He  came  into  existence  on  the  tight  little  isle  as  a  sym- 
bol of  "tobacco  for  sale"  some  time  after  Sir  AValter 
Raleigh  returned  from  his  trip  to  America,  carrying 
the  strange  plant  and  telling  tales  of  the  Indians  'pipe  of 
peace.  The  exact  date  is  unknown,  but  the  erudite  Carl 
Avery  Werner,  in  his  volume,  "Tobaccoland,"  states 
that  the  earliest  date  of  the  employment  of  an  Indian 
tigure  as  a  cigar  sign  of  which  there  is  any  authentic 
record  is  1()17— that 's  31()  years  ago.  He  ciies  an  iilus- 
t ration  in  Brathwait's  "S'moaking  Age"  of  that  year, 
showing  the  image  of  an  Indian  smoking  a  huge  roll  of 
tobacco. 

C33     CJ3     (53 

XYWAY,  the  apothecary  who  displayed  my 
original  ancestor  was  followed  by  another,  and 
it  was  not  long  before  the  representation  of  tiie 
American  Indian  was  recognized  as  the  badge 
of  the  tobacco  merchant  just  as  the  striped  pole  identi- 
fied the  barber.  (Parenthetically,  if  you  wonder  \\\\J 
the  Indian  has  gone  and  the  barber's  pole  remaijis, 
l>lease  remend)er  that  we  were  life-size  figures  and 
came  under  the  ban  of  city  ordinances  against  side- 
walk obstructions,  while  the  striped  pole  could  be  more 
readily  adapted  to  the  law's  reipiirements.)  The  so- 
called Wooden  Indian  later  came  to  America.  Maybe 
someone  can  tell  me  just  when. 

Cj3     Cj3    CS3 

ACK  in  the  middh*  of  the  19th  Century  no  to 
bacconist  wouhl  think  of  opening  a  store  \\\\h- 
(»ut  a  figun'  outside.  It  ha))pened  more  than 
onc«s  too,  that  the  ln<lian  sign  outside  w»>ul(l 
cost  more  than  the  original  tobacco  stock  inside.  That 
haj)pencd  in  the  case  of  Tobacconist  Caspari,  of  I'-'lji* 
more,  who,  when  he  started  business  in  isr»l,  spent  $'»<' 
for  his  stock  and  $40  for  his  Indian.  Later  Sir.  < 'as- 
oari,  while  still  running  his  cigar  store,  which  he  c(»n- 
tinned  for  u])wanls  of  fifty  years,  engaged  in  the  Cigar 
Store  Indian  business  (ni  the  sitle.  He  hired  a  nuin  to 
make  them  out  of  lenirths  of  old  seasoned  masts.  liacli 
was  handmad<'  with  saw,  knife  and  chisel.  The  prices 
ranged  from  $1.')  up  to  $2>t),  with  an  occasional  special 
design  as  hiirh  as  $400.  Hut  here  I  am  at  the  bottom 
of  the  page,  so  I'll  have  to  continue  this  in  our  next. 

The  Tobacco  World 


Cigarette  and  Tobacco  Manufacturers 

Adopt  NIRA  Code 


T  a  conference  of  cigarette  and  tobacco  man- 
ufacturers held  last  Wednesday  in  New  York, 
the  following  code  was  unanimously  ado])ted 
as  a  tentative  code  for  the  cigarette  and  to- 
liacco  mamifacturers: 

To  effectuate  the  policy  of  Title  I  of  the  National 
Industrial  Recovery  Act,  during  the  j)eriod  of  the 
ciuergency,  by  reducing  and  relieving  unemployment, 
improving  the  standards  of  labor,  and  by  increasing 
the  consumption  of  industrial  and  agricultural  i)i'od- 
Hcts  by  increasing  purchasing  power,  and  in  other  re- 
spects, the  following  provisions  are  established  as  a 
('ode  for  the  Tobacco  Industrv: 

1.  Definitions:  The  term  "tobacco  industry"  as 
used  herein  is  defined  to  mean  the  manufacture  of  cig- 
aiettes,  smoking  tobacco,  chewing  tobacco,  and  snutT, 
including  all  operations  in  connection  with  the  leaf  to- 
bacco used  in  such  manufacture.  The  term  "em- 
ployees" as  used  herein  shall  include  all  ])ersons 
emj)loyed  in  the  conduct  of  such  ojierations.  The  term 
"etTective  date"  as  used  herein  is  defined  to  be  August 
1.  U)33.  The  term  "])ersons"  shall  include  natural  i)er- 
sons,  partnerships,  associations,  and  corj)orations. 

2.  On  and  after  the  etTective  date,  employers  in 
the  tobacco  industrv  shall  not  emplov  anv  minor  under 
the  age  of  sixteen  years. 

3.  On  and  after  the  effective  date,  employers  in  the 
tobacco  industry  shall  not  operate  on  a  schedule  of 
liours  of  labor  for  their  employees — except  repair  men, 
engineers,  firemen,  watchmen,  shipping,  supervisory 
statT,  outside  salesmen,  and  those  employed  in  handlini!; 
and  juizing  of  green  leaf  tobacco  during  the  leaf  buy- 
ing season — in  excess  of  forty  hours  per  wr'ck. 

4.  On  and  after  the  etTective  date,  the  minimum 
wage  that  shall  be  ])aid  by  emjiloyers  in  the  tobacco 
industry  to  any  of  their  accounting,  clerical,  ollice,  serv- 
ice, or  sales  employees  (excej)t  outside  salesmen)  shall 
beat  the  rate  of  $lo.00  a  week  in  any  city  of  over  r)00,000 
pojudatiou,  or  in  the  immediate  trade  area  of  such  city; 
si  4.50  a  week  in  any  city  of  between  250,000  and  500,000 
l»o])ulation,  or  in  immediate  trade  area  of  such  city; 
S14.00  a  week  in  any  city  of  between  2500  and  250,000 
population,  or  in  the  innnediate  trade  area  of  such  city; 
and  in  towns  of  less  than  2500  i)opulation  all  wages  of 
Nuch  em}>loyees  shall  be  increased  by  not  less  than  20 
per  cent.,  j/rovided  that  this  shall  not  recpiire  wages  in 
excess  of  $12.00  a  week. 

5.  On  and  after  the  etTective  date,  the  minimum 
wage  that  shall  be  i»aid  by  em|)loyers  in  the  tobacco 
industry  to  any  of  their  employees — except  learners 
during  a  six  weeks'  ap])renticeship  and  except  un- 
skilled labor— shall  be  not  less  than  the  hourly  rate  in 
elTect  on  July  15,  1!>2!>,  and  in  no  event  less  than  thirty 
cents  per  hour.  The  minimum  wage  to  be  i>aid  by 
employers  in  the  tobacco  industry  to  unskilled  labor 
shall  be  20  ju'r  cent,  in  excess  of  the  rate  paid  for  the 
same  class  of  work  on  July  15,  192!).  This  paragraph 
establishes  a  guaranteed  minimum  rate  of  ])ay  regard- 
less of  whether  the  employee  is  compensated  on  the 
basis  of  H  time  rate  or  on  a  piece-work  performance. 

G.  On  and  after  the  etTective  date,  no  reduction 
shall  be  made  in  the  present  hourly  or  piece-w^ork  rate 

Aufjust  I,  J 933 


of  any  employee  receiving  more  than  thirty  cents  an 
hour.  No  employer  shall  pay  any  employee  an  hourly 
or  a  piece-work  rate  which  will  yield  a  less  wage  for  a 
work  week  of  forty  hours  than  such  an  employee  pre- 
viously received  for  the  same  class  of  work  for  the 
longer  week  previously  normally  prevailing. 

7.  The  maximum  hours  fixed  in  the  foregoing  par- 
agraph 3  shall  not  apy)ly  to  employees  in  a  managerial 
or  executive  capacity,  who  now  receive  more  I  ban 
$35.00  a  week;  nor  to  employees  on  emergency  main- 
tenance and  rejKiir  works;  nor  to  very  special  cases 
where  restrictions  of  hours  of  highlv  skilled  workers 
on  continuous  processes  would  unavoidably  reduce  pro- 
duction, but  in  any  such  two  last  named  cases,  at  least 
time  and  one-third  shall  be  paid  for  hours  worked  in 
excess  of  the  maximum. 

8.  AVith  a  view  to  keeping  the  President  informed 
as  to  the  obsei'vance  or  non-observance  of  this  Code, 
and  as  to  whether  the  tobacco  industry  is  taking  appro- 
l)riate  steps  to  effectuate  the  declared  policy  of  the 
National  Industrial  Recovery  Act,  each  person  en- 
gaged in  the  tobacco  industrv  w^ill  furnish,  dulv  certi- 
fied,  to  the  Administrator  such  reports  as  may  be  de- 
sired, and  in  such  form  and  at  such  times  as  may  be 
requested. 

9.  Where,  before  June  16,  1933,  any  person  in  the 
tobacco  industry  had  contracted  to  purchase  goods  at 
a  fixed  price  for  delivery  during  the  ])eriod  of  this 
Code,  said  ])erson  will  nuike  an  ai)propriate  adjustment 
of  said  fixed  price  to  meet  any  increase  in  cost  caused 
by  the  seller  having  signed  the  President's  re-employ- 
ment ai»reement  or  having  become  bound  by  any  code 
of  fair  competition  approved  by  the  President. 

10.  This  Code  shall  be  in  operation  on  and  after 
the  etTective  date  as  to  the  tobacco  industry  except  as 
an  exemi>tion  from  or  a  stay  of  the  ap])lication  of  its 
provisions  may  be  granted  i)y  the  Administrator  to  a 
jierson  ai)plying  for  the  same  or  exce])t  as  provided  in 
an  executive  order.  No  distinction  shall  be  made  in 
such  exemptions  between  persons  who  have  and  have 
not  joined  in  applying  for  the  approval  of  this  Code. 

11.  Kach  person  in  the  tobacco  industry  agrees  not 
to  use  any  subterfuge  to  frustrate  the  s])irit  and  intent 
of  tliis  Code,  which  is,  among  other  things,  to  increase 
em|)loyment  by  a  universal  covenant,  to  remove  o))- 
st ructions  to  conunerce,  and  to  shorten  hours  and  to 

raise  wages. 

12.  Employers  in  the  tobacco  industry  shall  com- 
])ly  with  the  requirements  of  the  National  Industry  Re- 
eoveiv  Act  as  follows: 

(a)  That  employees  shall  have  the  right  to 
oriianize  and  bargain  collectively  through  repre- 
sentatives of  their  own  choosing,  and  shall  be  free 
from  the  interference,  restraint,  or  coercion  of 
employers  of  labor,  or  their  agents,  in  the  desig- 
nation of  such  representatives  or  in  self-organiza- 
tion or  in  the  other  concerted  activities  for  the 
purpose  of  collective  bargaining  or  other  mutual 
aid  or  protection;  (b)  that  no  employee  and  no  one 
seeking  emplovment  shall  be  requiied  as  a  condi- 
tion of  employment  to  join  any  company  union  or 
to  refrain  froni  joining,  organizing,  or  assisting  a 


labor  organization  of  his  own  choosinj]:,  and  (c) 
that  employers  shall  comply  with  the  maxhnum 
hours  of  labor,  minimum  rates  of  pay,  and  other 
conditions  of  employment,  approved  or  prescribed 
bv  the  President. 

This  Code  and  all  the  provisions  thereof  are  ex- 
pressly made  subject  to  the  right  of  the  President,  in 
accordance  with  the  provision  of  Chause  10  (b)  of  the 
National  Industrial  Recovery  Act,  from  time  to  time  to 
cancel  or  modify  any  order,  approval,  license,  rule,  or 
regulation,  issued  under  Title  I  of  said  Act,  and  specili- 
cally  to  the  right  of  the  President  to  cancel  or  modify 
his  approval  of  this  Code  or  any  conditions  imposed  by 
him  upon  his  approval  thereof. 

The  following  companies  were  represented  at  the 
meeting  and  unanimously  voted  for  the  Code : 

American  Snuff  Co.,  Memphis,  Tenn.  ]\I.  E. 
Finch,  secretary  and  treasurer;  J.  E.  Harwood,  Jr. 

The  American  Tobacco  Co.,  Ill  Fifth  Avenue, 
New  York,  N.  Y. ;  George  W.  Hill,  president ;  Paul  M. 
Halm,  vice-president ;  C.  F.  Neiley,  vice-president. 

Axton-Fisher  Tobacco  Co.,  Louisville,  Ky. ;  W.  F. 
Axton,  president. 

Bloch  Bros.  Tobacco  Co.,  AVheeling,  W.  Va.;  Har- 
old Bloch. 

Brown  &  Williamson  Tobacco  Corp.,  1600  West 
Hill  Street,  Louisville,  Ky.;  George  Cooper,  president; 
H.  ^l.  Robertson,  Counsel. 

Geo.  W.  Helme  Co.,  Ill  Fifth  Avenue,  New  York, 
N.  Y. ;  John  C.  Flynn,  president. 


Liirgett  &  Myers  Tobacco  Co.,  212  Fifth  Avenue, 
New  York,  N.  Y.:*C.  W.  Toms,  president;  F.  L.  Fuller, 
counsel. 

P.  Lorillard  Co.,  119  West  Fortieth  Street,  New 
York,  N.  Y. ;  George  H.  Hummel,  vice-president;  H. 
Laurence  Brooke,  counsel. 

Penn  Tobacco  Co.,  AVilkes-Barre,  Pa.;  T.  F.  Flan- 
agan, vice-president;  C.  Louis  Allen. 

R.  J.  Reynolds  Tobacco  Co.,  Winston-Salem,  N.  C. ; 
S.  Clav  AVilliams,  president. 

Scott  en  Dillon  Co.,  4085  West  Fort  Street,  Detroit, 
Mich.    Michael  W.  Dillon,  president. 

U.  S.  Tobacco  Co.,  1107  Broadway,  New  York, 
N.  Y.;  H.  L.  Brown,  counsel;  C.  G.  Conn,  vice-presi- 
dent. 

S.  Clay  Williams,  president  of  the  R.  J.  Reynolds 
Tobacco  Co.,  was  elected  chairman  of  the  meeting. 
During  his  short  absence,  Frank  L.  Fuller,  counsel  for 
the  Liggett  &  Myers  Tobacco  Co.,  presided  at  the  con- 
ference. 

The  following  committee  was  appointed  to  preseut 
the  Code  in  Washington: 

Mr.  S.  Clay  Williams,  ])resident  of  the  R.  J. 
Reynolds  Tobacco  Co.;  Mr.  W.  F.  Axton,  president  of 
the  Axton-Fisher  Tobacco  Co.;  Mr.  George  W.  Hill, 
president  of  the  American  Tobacco  Co. ;  H.  M.  Robert- 
son, Esq.,  counsel  for  the  Browm  &  Williamson  To- 
bacco Corp. ;  H.  L.  Brown,  Esq.,  counsel  for  the  L".  S. 
Tobacco  Co.;  Mr.  T.  F.  Flanagan,  vice-president  of  tlu' 
Penn  Tobacco  Co. 


Duys  Predicts  Shortage  of 
Five-Cent  Sumatra 


\ 


>v^ 


IT  TAKES 


i 


TO  FLY  EIGHT  DAYS  AND  NIGHTS 

WITHOUT  A  STOP 


•  FRANCES  MARSALIS  AND  LOUISE  THADEN  set  the 
world's  endurance  flight  record  for  women  when  they  flew 
more  than  196  hours  without  a  stop  through  fog,  rain, 
blinding  sun,  and  pitch-black  night. 

•  Miss  Marsalis  and  Mis*  Thaden  hold  a  multitude  of  other 
flying  records.  It  takes  healthy  nerves  to  fly... doubly  so  to 
fly  like  these  two  young  women.  It  b  significant  that  both 
are  enthusiastic  Camel  smokers. 


OHX  H.  DUYS,  head  of  the  leaf  tobacco  firm 
of  H.  Dnvs  &  Co.,  New  York  Citv,  and  who 
recently  returned  from  his  second  trip  to  the 
Amsterdam  inscriptions,  believes  that  there 
will  develop  a  shortage  in  Sumatra  wrapper  tobaccos 
suitable  for  use  in  the  manufacture  of  those  good  five- 
cent  cigars  before  the  end  of  the  year. 

^Ir.  Duys  bases  his  belief  on  the  production  of  a 
small  crop  of  Sumatra  tobacco,  the  greater  part  of 
which  is  unsuitable  for  American  consumption,  the 
high  cost  to  the  American  purchaser  due  to  the  un- 
favorable exchange  existing  between  the  American 
dollar  and  the  Dutch  guilder,  and  the  small  amount  of 
old  Sumatra  leaf  now  in  the  hands  of  dealers. 

In  commenting  on  the  present  situation,  Mr.  Duys 
states  that:  **The  1932  Sumatra  crop,  which  is  now 
being  sold  in  Holland,  is,  from  the  American  stand- 
point, one  of  the  most  peculiar  crops  in  my  recollec- 
tion of  thirty-two  years. 

*' About  one-third  of  the  plantations,  all  concen- 
trated in  one  section,  produced  excellent  leafy  tobaccos 
of  good  colors.  The  other  plantations  produced  a  vast 
majority  of  poor  colors  unsuitable  for  American  re- 
quirements. 

** About  6000  bales  have  been  bought  thus  far  for 
the  United  States,  3700  of  which  went  to  three  cigar 
manufacturing  concerns  and  the  balance  to  dealers. 
Of  the  tobacco  wliich  remains  unsold,  in  my  opinion, 
less  than  2500  bales  are  suited  to  our  requirements, 

8 


making  the  total  less  than  8500  l)ales  for  the  United 
States  and  Canada,  which  is  a  deficiency  of  at  h  j»sl 
5000  to  6000  bales.  As  at  this  time  there  are  less  than 
1000  bales  of  old  tobacco  in  dealers'  hands,  this  is 
of  notable  importance. 

''Next  year's  crop  will  contain  only  a  total  of 
125,000  bales  against  a  normal  crop  of  240,000  l>ales. 

**Thc  average  price  for  nickel  tobaccos  ])aid  by 
manufacturers  this  year  was  in  excess  of  $2  per  Amer- 
ican pound,  c.  i.  f.  Amsterdam.  This  increased  cost 
was  due  to  a  large  extent  to  the  unfavorable  exchange 
existing  between  the  dollar  and  the  Dutch  guilder. 
These  high  prices  for  wrappers  will  add  another  dol- 
lar to  the  manufacturing  cost  of  the  Sumatra  wra])])e<l 
nickel  cigar. 

**The  Dutch  tobacco  growing  companies,  which 
liave  been  losing  money  for  the  past  two  years,  will 
suiTer  further  severe  losses.  AVith  a  ])roducing  cost  of 
140  Dutch  cents,  this  crop  will  not  bring  much  over 
KM)  Dutch  cents  on  account  of  the  ])re(lominating  quan- 
tity of  inferior  i)lantations. 

"Manufacturers  who  have  less  than  a  ten  months' 
supply  of  Sumatra  tobacco  on  hand  are  being  warned 
to  protect  themselves.  My  prediction  is  there  will  hv 
no  Sumatra  tobacco  in  dealers'  hands,  whatsoever,  at 
the  end  of  this  year. 

**The  1932  Java  crop  is  of  good  tpiality,  rather 
lieavy  of  leaf,  but  does  not  contain  more  than  a  few 
hundred  bales  of  suitable  tobacco." 

The  Tobacco  World 


STEADY  SMOKERS  luBMoiiEniNTOKNow 
TURN  in  CAMELS 


Miss  Thaden  says:  "Flying  is  a  terrific 
strain  at  times.  I  frankly  don't  know 
what  I  should  do  without  cigarettes. 
But  I've  found  that  difTerentcigarettes 
have  differenteffects  on  my  nerves.  For 
some  years  I've  smoked  Camels.  They're 
much  milder  and  never  upset  my  nerves." 
Miss  Marsalis  says:  "I  started 
smoking  Camels  because  most  of  my 
friends  who  were  flyers  seemed  to  pre- 
fer them.  I've  never  changed  because 
I  can't  afford  to  take  chances  with  my 
nervous  system. 


Camels  are  made  from 
finer,  MORE  EXPENSIVE 
tobaccos  than  any  other 
popular  brand.  You  will 
find  Camels  rich  in  flavor 
and  delightfully  mild. 


MATCHLISS 
tLIND 


»» 


Camel's  costlier  tobaccos  never  jangle 
the  nerves.  You  r  taste  and  you  r  nerves 
will  confirm  this.  Turn  to  Camels. 


'> 


•  WHAT  A  THRILL!  And  how  a  good 
smoke  adds  to  its  enjoyment.  Light  up  a 
cigarette.  And  for  the  sake  of  your  nerves, 
make  it  a  Camel. 


CopyrUht.  1933. 
R.  J.  Reynolds  Tobacco  Compuiy 


NEVER  GET  ON  YOUR  NERVES 
NEVER  TIRE  YOUR  TASTE 


''<//f«f  /.  193S 


News  From  Congress 


_        -AND 

F  E  D  E  R  A  L 

Departments 


^i*i6i|-A 


GHEKMfc:XTS  for  the  leauction  of  acreage 
do\ote(l  to  the  raising  of  tobacco  are  now  in 
the  hands  of  the  growers  for  acce])tance,  un- 
der tlie  phin  of  the  Aj>ricultural  Adjustment 
Administration  to  reduce  the  new  crop  and  enaWe  the 
dis])osition  of  suri)his  stocks  wliich  have  accumulated, 
wliile  at  the  same  time  nuikinir  i)ossiWe  a  better  cash 
return  to  tobacco  farmers. 

James  Conrad  Lanier,  of  (Jreenville,  X.  C,  a  law- 
yer and  farmer  who  lias  an  intimate  knowledi?e  of  the 
tobacco  industry,  has  been  ai)i)ointed  expert  in  charge 
of  the  |)rocessing  and  marketing  of  tobacco,  it  has  been 
announced  by  the  administration. 

Under  the  phui  the  (Jovernment  agrees  to  pay  for 
the  reduction  of  tobacco  acreage,  each  producer  being 
bound  not  to  grow  this  year  more  tluni  TH)  per  cent,  of 
the  l>ase  tobacco  acreage  for  his  farm;  to  remove  from 
tobacco  production  this  year  any  acreage  already 
planted  which  is  in  excess  of  the  allowed  acreage;  t(» 
limit  the  use  of  that  ])ortion  of  the  base  acreage  not 
])ermitted  to  be  used  for  tobacco  in  VXVA,  and  to  carry 
out  similar  limitations  ujjon  the  use  of  his  base  tobacco 
acreage  for  the  years  IJKU  and  VX]7),  if  re^piested. 

The  money  recpiired  to  nuike  i)ayments  to  growers 
who  sign  the  agreements  will  be  raised  through  a  proc- 
essing tax  to  be  api)lied  on  all  processed  cigi\r-leaf 
tobacco,  which  tax,  becoming  elTective  at  the  beginning 
of  tlie  next  marketing  year,  ])robably  either  on  October 
Ist  ()!•  November  1st,  will  also  be  applied  to  imported 
as  well  as  to  domestic  cigar  types. 

Ct3     C!3     Ct3 


KIOHOUS  iirosecution  of  acts  of  })rofiteering 
<»n  the  ])art  of  those  who  seek  to  take  advan- 
tage of  improving  business  for  their  own  ])rotit 
is  ])ledged  by  Attorney  (Jeneral  Cummings. 
With  rei)orts  reaching  Washington  of  increasing 
])rices  in  many  connnodities,  often  in  <'xcess  ()f  an> 
increase  whicli  would  be  justified  by  advancing  raw 
material  or  wage  costs,  the  Department  of  Justice 
plans  to  move  under  the  anti-trust  laws  wherever  there 
appears  to  be  cons])iracies  at  ])ricc  fixing,  with  possible 
resort  threatened  to  the  war-time  anti-profiteering 
laws  if  necessary. 

"It  is  highly  important  that  selfish  interests 
should  not  be  i)ermitted  to  seize  on  approaching  pros- 
perity for  their  own  ])rotit  or  to  defeat  the  whole  pro- 
gram of  recovery,"  the  Attorney  (ieneral  declared. 
*'If  the  count i-y  is  to  get  back  on  a  ])asis  of  permanent 
j)rosperity,  those  seeking  to  take  advantage  of  the  situ- 
ation must  be  curbed. 

''We  have  reached  a  point  undoubtedly  where 
those  who  six  months  ago  thought  that  the  end  of  the 


zo 


From  ouft  lllft^SHtNOTON  BuftEAU  CZZAlke  ButiptNG 

world  had  arrived  now  think  that  the  millenium  has 
come.  This  type  is  dangerous.  They  si)read  false 
psychology.  They  almost  always  are  wrong.  AVe  seek 
the  co-operation  of  intelligent  i)e()i)le  and  if  we  get  it 
we  shall  come  out  on  top. 

"The  Dei)artment  of  Justice  will  do  everything 
within  its  jmwer  to  curb  the  selfish." 

eg]    CJ3    CP 

XJECTTOX  into  the  recovery  i)rograni  of  the 
(JoNcrnment  of  a  new  factor  which  must  be 
reckoned  with  is  seen  in  the  refusal  of  one  of 
the  large  manufacturers  to  subscribe  to  a  i)ro- 
])osed  code  of  fair  competition  for  news-print  pro- 
ilucers  on  the  ground  that  it  is  already  sulTering  from 
low-jM'ice  comi)etition  in  certain  territories  into  which 
paper  is  being  imported  from  abroad. 

Tnless  steps  are  taken  to  deal  with  the  situation, 
leaders  in  many  lines  which  must  meet  foreign  com])e- 
lition  see  in  tlie  ailoption  of  codes  raising  wages  the 
l)ossibility  of  unbridled  im])ortation  into  the  United 
States  of'articles  competing  with  their  products. 

A  furtlier  ])rol)lem  tliat  has  arisen  involves  long- 
term  contracts  for  various  c<niimodities,  it  having  been 
charged  that  manufacturers  in  some  lines  have  sought 
to  outdistance  their  competitors,  even  in  the  face  of 
prospective  increased  labor  costs,  and  have  taken  con- 
tracts at   relatively  low  prices. 

CJ]     Ct3     Ct3 

API  I)  improvement  in  the  industrial  situation 
will  make  it  unnecessary  for  President  Hoose 
velt  to  invoke  all  the  infhitionary  powers  con- 
ferred ujMin  him  in  legislation  enacted  during 
the  s])ecial  session  of  Congress. 

Xevertheless,  the  administration  plans  to  continue 
with  its  policy  of  controlled  inflation  until  ])rice  in- 
ereases  reach  levels  that  are  regarded  as  in  keeping 
with  the  President's  objectives. 

When  the  reconstruction  program  of  the  National 
Recovery  Administraticm  gets  more  fuUv  under  way, 
and  witii  large  expenditun's  of  public  funds  to  put 
1,(M)(M»(H)  men  to  work  by  October  1st,  it  is  expected 
that  the  infhitionary  pr(.gram  in  the  near  future  wdl 
'oecome  more  pronounced. 

However,  it  has  been  emphasized  repeatedly  that 
the  inflationarv  ]>owers  held  by  the  President  will  be 
invoked  onlv  when  and  as  needed  and  that  there  is  n<» 
intention  of*  res(»rting  to  this  method  of  improvement 
after  business  and  industry  once  demonstrate  their 
ability  to  carry  on  unaided. 

Th€  Tobacco  World 


Amgmt  i,  1933 


u 


iff 


n 

I 


Cigar  and  Cigarette  Production  Gains 
for  Second  Successive  Month 


HE  following  comparative  data  of  tax-paid 
l)rodiicts  indicated  by  niontlily  sales  of  stamps 
are  obtained  from  the  statement  of  internal 
revenne  collections  for  the  month  of  June, 
1933,  and  are  issued  by  the  Bureau.  (Figures  for 
June,  1933,  are  subject  to  revision  until  ]niblished  in 
the  annual  report) : 


— June — 


Products 
Cigars   (large) : 

"  Class  A    No. 

Class  B    No. 


Class  C 
Class  D 
Class  E 

Total 


No. 
No. 
No. 


1932 

316,382,980 

4,369,r)4() 

74,478,422 

4,949,99:) 

22:),219 


1933 


357,006,990 

2,244,474 

55,323,630 

3,706,112 

289,180 


«  •   •   •   ■ 


400,406,156         418,570,38() 


23,639,493 
395,515 


Cigars  (small)  ....No. 
Cigarettes  (large)  .No. 
Cigarettes  (small)  .No.  10,560,212,050 

SnutT,  mfd Lbs.  3,061,541 

Tobacco,  mfd Lbs.  27,616,554 


20,505,080 

246,243 

12,462,969,787 

3,473,552 

28,884,769 


Note :  The  above  statement  does  not  include  tax- 
paid  products  from  Puerto  Rico  and  the  Phili})pine 
Islands.  This  information  is  shown  in  supplemental 
statement. 

Tax-paid  products  from  Puerto  Rico: 

— June — 


Products 

1932 

1933 

Cigars  (large) : 

Class  A    . . . . 

.  .No. 

9,213,275 

6,148,350 

Class  B    . . . . 

.  .No. 

5,100 

268,000 

Class   C    .... 

.  .No. 

108,550 

66,500 

Class  D   

.  .No. 

2(M) 

Total 


9,327,125 


(),482,85(l 


Cigars  (small)  ....No. 
Cigarettes  (large)  .No. 
Cigarettes  (small)   .No. 


250,0(10 

25,(M)0 

200,000 


300,000 

60,000 

222,8(M) 


Tax-paid  products  from  the  Philipi)ine  Island.- 

— June — 


Products 

1932 

1933 

Cigars  (large) : 

Class  A   No. 

13,597,325 

12,330,740 

Class  B    No. 

17,503 

11,720 

Class  C    No. 

4,310 

12,926 

Class  D   No. 

Class  E    No. 

2,490 

Total 


«••«■•• 


13,621,628 


1 2,355,386 


Cigarettes  (large)  .No. 
Cigarettes  (small)  .No. 
Tobacco,  mfd Lbs. 


160,497 
91 


66,19(1 


o 


Note:  Quantities  of  tax-paid  products  shown  in 
above  statements  are  indicated  by  stamp  sales  for  the 
month. 


Internal  Revenue  Collections  for  June 


1933 
1,081,013.15 


Sources  of  Revenue  1932 

Cigars    1,118,687.26 

( 'igarettes 31,684,175.35     37,390,946.88 

Sniitr  551,092.72         625,239.12 

T  o  b  a  c  c  o,  chewing  and 

smoking    I 4,971,728.57 

( 'igarette     p  a  p  e  r  s    and 


\uhQi 


Miscellaneous,  relating  to 
tobacco    


132,733.58 
200.84 


5,199,522.35 
66,809.94 
240.83 


June  Cigar  Withdrawals  1920  to  1931  Inclusive 


June,  1920 
June,  1921 
June,  1922 
June,  1923 
June,  1924 
June,  1925 


.708,112,284  June,  1926 

,618,495,102  June,  1927 

,615,264,023  June,  1928 

,591,514,124  June,  1929 

562,731 ,5;)6  June,  1930 

569,743,013  June,  1931 

Quoth  the  Scribblers 


..  576,561, 86(; 
.  .576,527,570 
.  .575,995,733 
.  .  556,746,375 
..519,59l?,166 
.  .517,513.659 


u. 


HKRE  is  nothing  in  the  generally  accepted  be- 
lief that  the  corncob  pipe  provides  a  sweeter 
smoke.     In  smoking,  as  in  nearly  everything 
else,   expensive  material   and   apparatus   are 
preferable  to  the  chea})er  grades. 

There  is  no  use  to  talk  to  me  about  chipping  in 
to  buy  Dodd  smoking  tobacco,  because  I  would  not 
give  a  cent.  Tobacco  is  a  great  curse.  It  sa{ >  the 
mind  and  breaks  down  the  body.  If  I  had  my  way 
about  it,  I  would  put  tobacco  where  whiskey  is.  *  Dodd 
has  used  tobacco  all  his  life  and  look  where  he  is  now. 
I  would  not  give  anybody  a  cent  for  tobacco.  You 
can't  show  me  where  it  ever  did  anybody  any  good. 
If  Dodd  had  saved  the  money  he  has  spent  for  tobacco 
he  could  own  a  good  farm.  Carter  Wild  is  a  kind  of 
sniart  alec,  and  he  tried  to  get  smart  with  me.  He 
said,  ''He  does  own  a  good  farm." 

We  hope  the  Paterson  (N.  J.)  two-year-old  boy 
who  smokes  a  cigar  every  evening  after  dinner  is  able 
to  find  a  good  one  for  his  purpose.  He  may  take  it 
from  one  whose  search  for  a  good,  moderate-jjriced 
cigar  has  extended  over  a  ])eriod  of  nearly  forty  years 
that  it's  pretty  nearly  a  hopeless  (juest.  .  .  .  If  the 
young  man  has  found  a  reasonably  good  cigar  which 
retails  for  a  moderate  i)rice,  we  wish  he'd  write  and 
give  us  the  name  of  the  brand.  .  .  .  Meanwhile  we 
extentl  the  scope  of  the  inquiry.  If  any  manufacturer 
or  Jobber  thinks  he  has  a  cigar  that  fills  the  lecjuire- 
nients,  he  is  at  liberty  to  solicit  our  business. — Jay  E. 
House, 

Two-year-old  cigar  smoker  puts  West  Paterson 
(X.  J.)  on  map  for  day,  though  it  might  have  been 
for  day  and  a  half  if  smoker  had  chosen  certain  cigar- 
ette and  displayed  his  healthy  nerve  to  its  advertising 
agi'ut  instead  of  merely  to  Acme-Underwood  World 
Wide. 

I  love  to  tour  the  fragrant  fields  whose  chief 

Production  is  the  fair  tobacco  leaf, 

And,  in  my  1927  car, 

Drive  on,  and  smoke  a  40-cent  cigar. 

— Franklin  P.  Adams, 

The  Tobacco  World 


Twelve  Months  Withdrawals  for  Consumption 


Cigars: 
CJlass  A — 
ITnited  States   . 
Puerto  Rico  . . . 
Philippine  Is.    . 


Fiscal 
Year  Phiding 
June  30, 1933 


3,519,131,055 

58,709,230 

159,674,480 


Total   3,737,514,765 


Class  B  — 
United  States 
Puerto  Rico  . 
Pliilipi)ine  Is. 


37,721,863 

1,045,550 

546,336 


— Decrease 

-{-Increase 

Quantity 


94,948,510 
33,757,535 
13,253,850 

141,959,895 


—  31,607,961 
-f  217,700 

—  496,093 


Total 


Class  C— 
United  States  . . . 

Puerto  Rico 

Philippine  Is.  ... 

Total  

Class  D— 
United  States   . . . 

Puerto  Rico 

Philippine  Is.   ... 

Total 


39,313,749    —     31,886,354 


•  •  • 


652,047,504 

1,035,080 

24(],178 

653,328,762 


48,777,124 
1,500 
2,076 

48,780,700 


458,053,156 

3,556,614 

176,032 

461,785,802 


20,621,060 

18,2(X) 

3,426 

20,642,686 


Class  E— 
United  States 
Puerto  Rico  . 
Philippine  Is. 

Total   .  .  . 


5,597,860    — 


26,923     -f 


4,287,710 

500 

6,356 


5,624,783    —       4,281,854 


Sub-Jobbers  Form  National  Organization 

T  a  moetinir  hold  at  Baltimore  on  Tuesday, 
July  25,  1!)33,  attended  by  representatives  of 
sub-Jobber  associations  fn»m  various  cities  in 
the  Hast,  a  national  oriranization  was  formed 
iiiKlor  the  name  of  **United  States  Tobacco  Distrib- 
utors Association.''  Mr.  Brown  of  the  Pottsville  To- 
l.ncco  Co.  of  Pottsville,  Pa.,  was  elected  president, 
Herman  II.  Yatfee  of  421  Real  Estate  Trust  !5hl^^, 
I'liiladelphia,  i'a.,  was  elected  secretary  ami  S.  Rob- 
.it  Levinson,  KHll  Court  Square  Bld^'.,  Baltimore, 
Md.,  was  elected  treasurer.  A  code  for  the  toV)acco 
-ub-jobbers  was  discussed  and  is  now  in  the  process 
..r  !)'einic  drawn  up.  When  i»re])ared,  tlie  code  will  be 
ubmitte<l  to  the  National  Tobacco  Council  for  ap- 
proval and  then  forwarded  to  the  National  Industrial 
lfec(.verv  Administration  for  consideraticm.  Because 
nf  the  imperative  need  for  immediate  action,  a  resolu- 
tion was  passed  requestiujic  all  sub-jobbers  in  the 
I  nited  States  to  oriranize  in  their  respective  States 
;md  communicate  at  once  with  Herman  H.  YafTe,  sec- 
ivtarv  at  the  Xati(nud  Association's  Hea(Uiuarters 
Vl\  Real  Kstate  Trust  Pddp:.,  Philadelphia,  Pa.,  with 
a  view  of  joining-  the  National  Association.  Plans  for 
a  National  Convention  were  made  and  a  definite  date 
will  be  fixed  in  the  near  future. 

.Uigmt  I,  19S3 


Tolal  All  Classes: 

United  States  . 
Puerto  Rico  . . . 
Philippine  Is.   . 


4,263,275,406 

60,791,360 

160,495,993 


Grand  Total.     4,484,562,759 


Little  Cii^ars: 

United  States  . 
Puerto  Rico  .  . . 
Philippine  Is.   . 

Total   

Cicfarettes : 

United  States  . 
Puerto  Rico  . . 
Philippine  Is.   . 


231,494,427 
4,404,000 


609,518,397 
37,115,149 
13,923,045 

660,556,591 


70,517,546 
346,000 


235,898,427    —     70,863,546 


109,397,568,846  +3,483,513,457 
2,687,940  —  4,126,760 
1,561,460    —  235,077 


Total  .......  109,401,818,246     +3,479,151,620 


Lar<<e  Cifcarettes: 

Ignited  States 
Puerto  Rico  . 
Philippine  Is. 

Total   ... 


2,886,671    — 

500,000    — 

11,991     + 


1,586,373 

315,500 

10,791 


3,398,662    —       1,891,082 


SnufT  (lbs.): 

All  U.  S 

Tobacco  mfd.  (lbs.) : 
United  States   . . . 
Philippine  Is.   . , . 


35,583,332    —       2,451,591 


Total 


•  ■   •  • 


307,840,605 
245 

307,840,850 


14,701,810 
811 

14,702,621 


Kaywoodie  Display  at  Chicago 

NE  of  the  most  striking  displays  at  the  Chicago 
Century  of  Progress  Exposition,  in  so  far  as 
the  tobacco  industry  is  concerned,  and  one 
which  has  caused  a  great  amount  of  highly 
favorable  conunent,  is  the  display  of  the  many  sizes 
and  shai»es  of  the  Kaywoodie  Drinkless  pipe,  product 
of  Kaut'mann  Bros.  &  Bondy,  Inc. 

In  planning  and  executing  this  display  of  fine 
pipes,  Kaufmann  Bros.  &  Bondy  spared  no  expense  m 
order  to  have  their  owti  ideas  carried  out  to  the  letter, 
and  a  well-known  Chicago  designer,  special  carpenters, 
cal)inetnuikers  and  electricians  were  engaged  to  brmg 
the  displav  into  being. 

The  resultant  combination  of  arrangement  of  the 
j)il)es,  c(»lor  combinations  and  lighting  effects,  immedi- 
ately lifts  the  Drinkless  Kay\voodie  far  above  the  ordi- 
narv  pipe  in  the  minds  of  the  spectators,  although  the 
price  of  this  famous  pipe  is  only  $3.50.  The  fact  that 
the  main  part  of  the  exhibit  is  housed  in  the  Hall  of 
Science  bears  tribute  to  the  place  which  modern  pipe 
manufacturing  holds  in  the  engineering  minds  of  those 
who  planned  the  placing  of  the  exhibits  at  the  exposi- 
tion. ^  ,  ,  , 
Pipe  smoking  in  this  country  has  made  a  great 

forward  stride  during  the  past  year. 


No  Change  in  Market  Opening  Dates 

HE  Tobacco  Association  of  the  I^nitod  States, 
which  recently  hehl  its  annual  convention  and 
announced  the  opening-  dates  for  the  southern 
leaf  tobacco  markets,  has  refused  to  chan,<i:e 
the  opening  date  of  the  South  Carolina  nuirket  as  re- 
quested. 

The  o])enin.ii'  date  was  set  as  Aui>ust  ir)th  but 
warehousemen  and  toliacco  growers  recpiested  a 
chan,i>e  lo  Anmi.-t  .'ul,  contendiui;'  that  the  crop  \\as 
niaturiuii'  faster  tliis  year  tlian  usual  and  that  farmers 
were  in  need  of  funds  at  an  earlier  date. 

They  also  advanced  the  ari»ument  that  tobacco 
was  beinii"  bouiiht  from  hard-pressed  farmers  by  per- 
sons who  will  sell  it  later  at  a  huire  profit.  Farmers, 
they  contended,  are  sellinir  their  crop  at  reduced  prices 
in  order  to  secure  funds  as  quickly  as  ])ossible. 

In  addition,  a  South  Carolina  dele.uation  argued 
that  as  a  result  of  the  early  cnrinix  of  tiie  crop,  the 
market  will  be  flooded  at  the  oi)eninu:. 

Denial  of  the  reijuest  was  the  only  action  taken 
by  the  Association  at  their  meetinu:  held  in  Durham, 
oil  July  11th.  Api)roximalely  one  hundred  persons 
were  ])resent  at  the  meetinj?. 

C.  A.  Just  Joins  Mazer- Cressman 

C.  A.  .Tust,  head  (»f  the  Peter  Haui)tmann  Ci<i:ar  Co., 
St.  Louis,  Mo.,  has  been  elected  vice-i)resident  and  gen- 
eral manai-er  of  the  Mazer-Cressman  Cigar  Co.  He 
will  move  his  head<iuarters  lo  Detroit  innnediately  and 
take  u])  his  new  duties. 

Mr.  Just  has  ]»roven  himself  a  man  possessed  of 
unusual  executive  ability  in  the  management  of  the 
Peter  Haui)tmann  Cigar  Co.,  and  his  efTorts  have 
placed  that  conq)any  well  u])  on  the  list  of  the  leading 
cigar  distributors  in  the  Middle  Western  territory. 

In  addition  to  manv  well-known  national  brands, 
the  Haui)tmann  Co.  also  distri])utes  several  private 
brands  which  enjoy  a  splendid  sale  in  their  territory. 

A  vigorous  sales  caiiq)aiiin  is  planned  for  the 
Mazer-Cressman  Ciirar  Conq)any,  and  no  one  is  better 
fitted  to  manage  this  eanq)aign  that  Mr.  .fust. 

He  is  also  president  of  the  National  Association  of 
Tobacco  Distributors  and  has  been  instrumental  in  the 
many  imj)rovements  which  have  already  taken  place, 
and  which  are  ])lanned  for  the  future,  in  that  branch  of 
the  tobacco  industrv. 

His  selection  to  become  a  \n\ri  of  the  Mazer- 
Cressman  (n-ganization  has  caused  wides})read  com- 
mendation throuirhout  the  industry. 

Head  of  House  of  Gomoy  Expected 

Early  in  Au2:ust,  L.  Chapius  Comoy,  head  of  the 
pipe  manufacturing  firm  of  Comoy  &  Co.,  London,  is 
expected  to  arrive  in  Xew  York  City,  where  he  will  be 
met  by  Sam  Zinberg,  head  of  the  House  of  Comoy, 
American  airents  for  the  Lon<lon  firm. 

Aftei  renewing  old  acquaintances  in  the  East,  Mr. 
Comov  will  visit  the  Centurv  of  J*rou:ress  Exiiosition 
in  Chicago,  where  the  House  of  Comoy  has  an  exhibit. 

Hyman  &  Rose  Stores  Incorporated 

H>inan  t^-  Hose  Cigar  Stores,  Inc.,  of  Buffalo, 
X.  Y.,  have  been  incorjjorated  by  Harold  Hyman,  Rob- 
ert C.  Ho>s  an<l  Abraham  A.  Briedman,  all  of  l^uilV.lo. 
Incori)oration  pa])ers  were  filed  by  Matthew  Weimer. 
The  authorized  ca])ital  of  the  corj)oration  is  $2(),(H)(). 

14 


Wm.  Deiches  &  Co.  Reorganized 

HE  old  established  firm  of  Wm.  Deiches  & 
(-0.,  Inc.,  Baltimore  distributors  of  tobacco 
products  since  1875,  has  been  reorganized 
effective  July  1st. 

The  new  firm  will  be  known  as  William  Deiches 
&'  Co.,  and  members  of  the  new  firm  are  Arthur  E. 
Kohh*])]),  former  vice-president  of  the  old  firm,  and 
associated  with  the  Baltimore  branch  for  more  than 
twenty-live  years;  Emanuel  Kosenheim,  who  has  been 
associated  with  the  Baltimore  branch  for  the  same 
length  of  time,  and  ^lilton  L.  Hamburger,  manager 
of  the  Washington  branch  of  the  company,  and  also 
associated  with  the  firm  for  twenty-five  years. 

The  business  was  first  established  in  1875  by  W^il- 
liani  Deiches,  Sr.,  and  as  each  of  his  three  sons,  Mil- 
ton, Herbert  and  William,  Jr.,  became  of  age,  they 
were  admitted  to  the  ])artnership.  In  1917,  William, 
.Ir.,  the  only  surviving  nuMuher  of  the  firm  at  that 
time,  incor])orated  the  business  and  thirty-three  em- 
ployees of  the  firm  were  given  stock  in  the  corpora- 
tion. 

Arthur  Kohlepp  has  been  elected  president  of  the 
new  firm,  and  the  business  will  be  continued  along  the 
same  lines  as  pursued  by  the  old  firm,  and  which  has 
gained  an  enviable  reputation  throughout  the  trade 
in  their  territory  for  fair  dealing  and  as  distributors 
of  only  higii-grade  merchandise. 

Among  the  brands  distributed  by  Wm.  Deiches  & 
Co.,  are  those  of  the  General  Cigar  Com])any,  Gra- 
bosky  Bros.,  Inc.,  and  Perfecto  Garcia  &  Bros. 

Processing  Expert  Appointed 

James  Conrad  Lanier,  of  Greenville,  X.  C.,  has 
been  ai)i)ointed  expert  in  charge  of  processing  and 
marketing  of  tolmcco,  by  the  Agricultural  Adjustment 
Administration.  He  is'a  hn\yer  and  farmer  and  has 
an  intimate  knowledge  of  the  tobacco  industry.  He 
is  a  large  tobacco  grower  and  owns  and  operates  sev- 
eral tolmcco  farms  near  (ireenville.  He  will  assist  in 
handling  processing  and  marketing  problems  and  legal 
questions  relating  to  tobacco. 

Meyer's  Son  Farm  Laborer 

Max  1^.  Mever,  sixteen-vear-old  son  of  B.  G. 
Meyer,  vice-])resident  of  (Jeneral  Cigar  Co.,  Inc.,  and 
his  boy  friend,  l^illy  Isaac,  of  the  same  age,  are  spend- 
ing: the  summer  as  day  laborers  on  the  American 
Sumatra  Shade  Farm  at  Avon,  Connecticut,  where 
they  will  remain  until  the  cro])  is  harvested  and  taken 
out  of  the  sheds.  Both  l)(>ys  will  then  return  to  the 
Woodmere  Academy  on  Louir  Island  to  resume  their 
studies. 

Mint  Perfecto  Gains 

The  Mint  Perfecto  cigar  of  Yahn  &  McDonnell, 
one  (»f  their  "Indejx'iHlent  Brands  for  Indejiendent 
Dealers,"  continues  to  show  a  steady  increase  in  sales. 
The  package  has  been  modernizc'd  by  the  substitution 
of  a  new  and  attractive  label,  an<l  sales  of  the  brand 
are  being  supported  by  an  attractive  modern  window 
display   ]>anel. 

Webster  Eisenlohr  Reports 

Webster  Eisenlohr,  Inc.,  re])orts,  for  the  June 
(juarter,  net  loss  of  $!)5,2!>7,  as  comi)ared  with  a  net  loss 
uf  $145,071  for  the  corresponding  (pmrler  of  last  year. 

The  Tobacco  World 


HIbADEl2i>MIA. 


Philadelphia  Distributors  Organize 

T  A  MEETING  held  on  July  2r)th,  attended  by 
])ractically  all  the  prominent  distributors  in 
this  division,  the  Association  of  Tobacco  Dis- 
tributors of  the  Philadelphia  Division  was  or- 
ganized and  the  following  officers  and  directors  were 
elected:  President,  Nelson  Eberbach,  of  A.  B.  (Xin- 
ningham  &  Co.;  vice-president,  Sydney  Gordesky,  of 
ihe  Franklin  Tobacco  Co.;  treasurer,  John  Murphy,  of 
Peter  F.  Murjjhy  Co.,  and  secretaiy,  (Jeorge  Frings,  of 
Frings  Bros.  Co.  Directors  elected  were:  Nelson 
Fiberbach;  John  Murphy;  George  Friniis;  Paul  L. 
Brogan,  of  Yahn  &  McDonnell  Cigars:  Samuel  Blu- 
menthal,  of  Meyer  Blunu*nthal  firm;  Earnest  Abrain- 
son,  of  I.  J.  Abramson  firm;  David  Lubar,  of  David 
Lul)ar  firm;  all  the  ahove  of  Philadeljihia;  (ieorge 
Stallman,  of  York,  and  John  Brown,  of  Pottsville. 

The  Philadelphia  division  includes  the  territory 
north  as  far  as  Pottsville  and  west  as  far  as  York. 

The  Philadelphia  Division  will  co-oi)erate  in  every 
respect  with  the  National  Association  of  Tobacco  Dis- 
tributors, and  practically  all  of  the  mem])ers  of  the 
Piiiladeli)hia  association* are  already  members  of  the 
national  organization. 

A  telegram  pledging  their  support  to  the  N.  K.  A. 
movement  was  dispatched  to  the  Washington  authori- 
ties by  the  Philadelphia  Association  tin  ring  their 
meeting. 

Stephano  Launches  New  Brand 

Stephano  Brothers,  manufacturers  of  the  well- 
known  Hames<'s,  Marvels,  Smiles  and  other  brands 
of  cigarettes,  launched  a  new  brand  last  week  in  Xew 
York  Citv,  under  the  name  of  Five  Star. 

The  new  cigarette  is  an  all-Turkish  brand  re- 
tailini,^  at  twenty  cents  for  twenty  cigarettes.  Other 
territorii's  will  not  be  opened  on  the  new  brand  at  the 
present  time. 


B.  C.  Jessa,  factory  r(»])resentative  of  the  Heine's 
Tobacco  Co.,  Massillon,  Ohio,  manufacturers  of 
Heine's  Blend,  mihl  and  mellow  smokinu  tobacco,  was 
in  town  last  week  visiting  the  trade  in  the  interest 
<»f  his  brand,  distribute<l  here  through  Yahn  &  Mc- 
Dcumell.  That  his  trip  was  a  success  is  shown  by  the 
fact  that  Yahn  &  McDonnell  rejiort  a  nice  increase  on 
distribution  and  sale  of  this  brand  since  Mr.  Jessa's 
visit. 
August  1, 1933 


Trade  Notes 


The  Van  Dyck  brand  of  the  General  Cigar  Com- 
])any,  has  made  its  appearance  in  the  Philadelphia 
niaiket,  retailing  at  five  cents,  and  is  meeting  with  a 
good  denuind  from  the  consumer. 


Ted  Grabosky,  who  was  injured  in  an  automo- 
bile accident  a  short  time  ago,  is  recuperating  at  At- 
lantic City,  and  expects  to  soon  be  able  to  resume  his 
duties. 


The  Royalist  factory,  Graboslcy  Bros.,  Inc.,  North 
Second  Street,  are  keeping  their  factory  operations  at 
a  steady  ])ace,  and  report  an  encouraging  increase  in 
(list rilnit ion  and  sale  for  their  brand  in  the  territories 
where  it  has  been  placed. 

Tiie  La  Azora,  new  five-cent  brand  of  the  G.  H. 
P.  Ciirar  Company,  has  been  i)laced  with  the  retail- 
ers in  Philadelphia,  following  its  introduction  in  other 
territories,  and  is  meeting  with  a  warm  welcome  from 
letailers  and  consumers.  The  La  Azora  has  a  very 
attractive  package,  and  is  made  of  imported  and  do- 
mestic filler.    A  good  value  for  the  smoker's  nickel. 

William  Freeman,  of  the  :Medal  of  Honor  Cigar 
Company,  New  York,  dropped  in  to  see  John  Wagner 
tK'  Sons,'local  distributors,  on  his  way  home  after  a 
trii)  to  Baltimore  and  Washington.  Mr.  Freeman  re- 
j)orted  that  his  trip  had  been  one  of  the  most  success- 
ful he  had  experienced  in  a  long  tune. 


A  he  Berkowitz,  sales  numager  for  the  Christian 
Peper  Tobacco  Co.,  St.  Louis,  Mo.,  manufacturers  of 
Listerine  and  other  high-grade  cigarettes,  and  Well- 
inuton,  Del  Monte,  Fifth  Avenue,  and  other  brands 
of^  hi'di-grade  smokinu:  tobaccos,  was  in  town  on 
Wednesday  and  visited  Yahn  «S:  McDonnell,  local  dis- 

tril)utors.  . 

Mr.  Berkowitz  reports  that  there  is  a  very  notice- 
able impi'ovement  in  demand  throughout  the  country 
for  the  better  urades  of  cigars,  cigarettes  and  smok- 
inu t<»baccos,  and  is  highly  optimistic  that  the  oper- 
atmn  of  the  Industrial  KecovtMV  Act  wdl  prove  ot 
t^-reat  benefit  to  the  tobacco  industry. 

J5 


1 

i 


MURIEL 


NEW   SIZE 


5^ 


Only  mass  production  makes 
possible  this  excellent  10^^  cigar 
quality  for  5^. 


Mfd.  by 
P.   LOaiLLAKO  CO.,  INC. 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION        ^^^^Q^Vs, 
OF  UNITED  STATES  "^^^TT^^ 

JESSE  A.  BLOCK.  Wheeling.  W.  Va .....,„..„..,..,., President 

CHARLES  J.  EISENLOHR.  Philadelphia.  Pa Ex-Preiident 

JULIUS  LICHTENSTTEIN.  New  York.  N.  Y Vice-Preaident 

WILLIAM  BEST,  New  York,  N.  Y Chairman  Executive  Committee 

MAJ.  GEORGE  W.  HILL,  New  York,  N.  Y Vice-President 

GEORGE  H.  HUMMELL.  New  York,  N.  Y Vice-President 

H.  H.  SHELTON.  Washington,  D.  C Vice-President 

WILLIAM  T.  REED,  Richmond.  Va Vice-President 

HARVEY  L.  HIRST.  Philadelphia.  Pa Vice-President 

ASA  LEMLEIN.  New  York.  N.  Y Treasurer 

CHARLES  DUSHKIND.  New  York.  N.  Y Counsel  and  Manaffing  Director 

Headquarters,  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio  President 

CHAS.  B.  WITTROCK,  Cincinnati,  Ohio  Vice-President 

GEO.  S.  ENGEL,  Covington,  Ky Treasurer 

WM.  S.  GOLDENBURG,  Cincinnati,  Ohio  SecreUry 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

iOHN  H.  DUYS.  New  York  City  President 
IILTON  RANCK,  Lancaster.  Pa First  Vice- Presideiv 

D.  EMIL  KLEIN,  New  York  Qty  Second  Vice-President 

LEE  SAMUEI-S,  New  York  City SecreUry -Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN,  Newark,  N.  J President 

ALBERT  FREEMAN,  New  York,  N.  Y First  Vice-President 

IRVEN  M.  MOSS,  Trenton,  N.  J Second  Vice-President 

ABE  BROWN,  180  Grumman  Ave.,  Newark.  N.  J Secretary -Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA  LEMLEIN  ....President 

SAMUEL  WASSERMAN   Vice-President 

THE  NATIONAL  ASSOCIATIONS  OF  TOBACCO 

DISTRIBUTORS 

C  A.  JUST,  St.  Louis,  Mo President 

E.  ASBURY  DAVIS,  Baltimore,  Md Vice-President 

E.  W.  HARRIS.  Indianapolis.  Ind Vice-President 

JONATHAN  VIPOND.  Scranton,  Pa Vice-President 

GEO.  B.  SCRAMBLING,  Cleveland,  Ohio  Treasurer 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jersey  City,  N.  J S«:ret«ry 

j6 


What's  on  the  Air 

Tuesdai/ 

8-8.30  P.  M.  WEAF-NBC.  Julia  Sanderson, 
Frank  Crumit,  Parker  I^Vnnelly,  Jack  Shilkret  Or- 
chestra. **Blackstone  Plantation,"  sponsored  by 
Waitt  &  Bond,  Inc.     (Blaekstone  Cigar.) 

8.30-8.45  P.  M.  WAB(^-(^BS.  Kate  Smith. 
Sponsored  by  Congress  Cigar  Co.     (La  Palina  Cigar.) 

Wed)ies(Iai/ 

8.30-8.45  P.  M.  WABCVCBS.  Kate  Smith. 
Sponsored  bv  Congress  Cigar  Co.    (La  Palina  Cigar.) 

9.30-10  P.  M.  WABC-CBS.  George  Burns  and 
Gracie  Allen,  Guy  Lombardo's  Orchestra.  Spoii.sored 
by  General  Cigar  Co.     (White  Owl  Cigar.) 

10-10.30  P.  M.  WABC-CBS.  Fred  Wa ring's 
Pennsylvanians  and  Mandy  Ijou.  Sponsored  by  P, 
Lorillard  Co.     (Old  Gold  Cigarettes.) 

Thursdaij 

8.30-8.45  P.  AL  WABl^CBS.  Kate  Smith. 
Sponsored  by  Congress  Cigar  Co.    (La  Palina  C/igar.) 

Friday 

10-10.30  P.  M.  WABC-CBS.  Lou  TToltz,  Grace 
Moore,  Lennie  Hay  ton's  Orcliostra.  Sponsored  by 
Liggett  &  Myers  Tobacco  Co.  (Chesterfield  (Cigar- 
ettes.) 

9-9.30  P.  M.— WK» VA.  Corn  ( \^h  Pipe  V\\\h  of  Vir- 
ginia. Sponsored  by  Larus  &  Brother  Co.  (Edge- 
worth  tobacco). 

Ftahtrday 
8-8.30  P.   M.— WRVA.    ITav-A-Tam])a   Revelers. 
Sponsored  by  Havatampa  Cigar  Co.,  (Hav-A-Tampa 
cigars). 

Phillies  Produce  Profits 

Bayuk  Cigars,  Inc.,  reports  net  income  for  tlie 
three  months  ended  June  30  of  $3()4,(M)4  after  deduc- 
tion of  maintenance  and  repairs  and  estimated  Fed- 
eral income  taxes,  etc.,  e«iual  after  ])referred  divi- 
dends and  reserv^es  to  sfl.53  a  share  on  the  common 
stock.  This  compares  with  net  income  for  three  months 
ended  June  30,  1932,  of  $40,217  and  a  deiicit  after  re- 
serves of  $48,180. 

Schragrin  &  Roseman,  Youngstown,  O.,  are  forg- 
ing ahead  in  the  distribution  and  sah'  of  I^ayuk  I*hil- 
lies  in  their  sector,  being  assisted  l)y  H.  H.  Johnson, 
Bayuk  salesman.  R.  A.  Kern,  Manstield,  ().,  is  press- 
ing the  factory  for  deliveries  of  Bayuk  products  to 
meet  increased  consumer  demand.  IIotTman  Cigar  Co., 
Norfolk,  Va.,  recently  comph'ted  a  drive  on  I>ayuk 
cigars,  aided  by  F.  L.  Brumsey,  Bayuk 's  num.  .1.  H, 
Kauffman,  of  W.  H.  Strauss  iV  Co.,  distributor  in  Al- 
toona  and  Johnstown,  was  a  recent  visitor  at  P>ayuk 
headquarters. 

Varied  Display  Attracts 

The  M.  J.  Dalton  store,  filT  diestnut  Street,  hatt 
a  fine  window  display  of  imported  \\m\  domestic  to- 
baccos which  is  attracting  considerabh*  attention  and 
contributing  to  a  substantial  increase  in  the  sale  of 
the  brands  displayed.  Among  the  imported  brands 
<lisplayed  are:  Craven's,  John  Cotton,  Bulwark,  lion 
radez  and  Dunhill  smoking  tobaccos;  Craven's,  Ed. 
Laurens  and  Gold  Flake  cigarettes.  Amonir  the  do- 
mestic brands  are:  Peper's  Pouch,  I).  &  M.  Xo.  1. 
Stanley,  Gridiron,  Mahn's  Comfort,  and  Heine's 
Blend  smoking  tobaccos. 

The  Tobacco  World 


Plans  for  Cigarette  Types 

EPRESEXTATIVES     of     tobacco     manufac- 
turers met   with  officials  of  the  Agricultural 

Adjustment   Administration   last   week   in   an 
informal  conference  to  discuss  sutj:<»:estions  for 


'•-»r» 


adjusting  the  production  of  lUnlev  and  fiue-cured  types 
of  tobaccos  to  consumjition  demands. 

J.  B.  Hutson,  acting  chief  of  the  tobacco  section 
of  the  Agricultural  Adjustment  Administration,  X)re- 
sided.  He  outlined  the  i)roblem  of  suri)lus  production 
in  these  types  of  tobaccos  and  asked  the  representa- 
tives for  suggestions. 

Charles  J.  Brand,  coadministrator  of  the  Agricul- 
tural Adjustment  Act,  who  called  the  conference,  ex- 
plained the  ])urpose  and  powers  of  the  Agricultural 
Adjustment  Act. 

The  representatives  of  the  tobacco  companies  dis- 
cussed the  general  situation  of  the  Burley  and  flue- 
cured  types  an<l  were  in  general  agreement  that  pro- 
duction should  be  placed  in  line  with  consumption. 
Delinite  jirojiosals  for  adjusting  jiroduction  of  these 
tobaccos  to  consum]>tion  rcMpiirements  were  not  olTered 
at  the  conference.  Mr.  Hutson  asked  the  representa- 
tives to  feiubmit  their  propo.sals  in  writing  later. 

Ba3ruk  vs.  Buick 

The  B.  &  L.  Wholesale  Co.,  Inc.,  of  Jersey  City, 
and  the  Si)arrow  Cigar  Co.,  Hoboken,  have  been  or- 
dered by  Vice  ('liaiicell(»r  John  J.  Fallon  to  show  cause 
ill  Jeisev  Citv  wliv  thev  should  not  be  restrained  from 

•  •  •  • 

using  the  word  " Phihulelphia"  in  their  trade-marks. 
P>ayuk  Cigars,  Inc.,  brought  injunction  proceedings 
MLcainst  the  concerns,  charging  that  they  "wrongfully 
and  with  intent  to  deceive  the  public,"  ottered  for  sale 
•'IMiiladelphia"  cigars,  using  the  trade  name  "I^uick," 
which  "sounds  like  Bavuk." 

Cigarette  Prices  Up 

Effective  Monday,  July  31,  leading  chain  tobacco 
stores  and  drug  stores  increased  the  retail  price  of 
cigarettes  one  cent  a  pack  of  twenty.  In  view  of  the 
belief  that  there  is  no  present  intention  on  the  part 
"1"  the  manufacturers  to  increase  the  wholesale  price, 
it  now  looks  as  if  th(»  retailers  may  have  a  chance  to 
make  a  prolil  out  of  cigarettes. 

\ugmt  I,  lyss 


Public  Thanked  for  Slogan 

HERE  do  advertising  slogans  originate!  Often 

their  source  is  known  only  to  those  who  are 

preparing   and   directing   the   advertising   in 

which  they  are  used  because  they  are  devised 

by  members  of  these  groups. 

In  one  current  series  of  cigarette  advertisements, 
however,  the  advertiser  explains  just  where  and  how 
the  slogan  used  in  them  originated. 

In  this  unusual  instance,  one  of  the  advertise- 
ments appearing  in  newspapers  throughout  the 
country  gives  credit  to  the  public  for  the  phrase 
*'Luckies  Please"  and  expresses  appreciation  to 
smokers  for  it.  "You,  our  personal  friends,  have  been 
saying  it  for  years,"  the  advertisement  points  out. 
**And  because  it  so  aptly  sums  up  the  Lucky  Strike 
story,  we've  taken  the  words  right  out  of  your  mouth. 
May  we  thank  you,  Mr.  and  Mrs.  Smoker,  for  giving 
us  this  phrase!" 

Deisel-Wemmer- Gilbert 

Deisel-Wemmer-Crilbert  reports  for  the  six  months 
ended  June  30,  1933,  net  i)rolit  of  $138,722,  e<jual  to  40 
cents  a  share  on  2nr),4r)2  connuon  shares,  compared  with 
!^144,011,  or  39  cents  a  share  on  216,785  common  shares 
in  the  first  half  of  1932. 

General  Cigar  Company 

General  Cigar  Comi)any,  Inc.,  rejiorts  net  income 
of  ^441,()r)7  for  the  six  months  ended  June  30,  com- 
pared with  net  income  of  $783,933  for  the  six  months 
ended  June  30,  1932. 


Send  Two  Dollars,  with  the  coupon  below  to  The 
Tobacco  World,  236  Chestnut  St.,  Phila.,  Pa.,  and 
get  your  copy  twice  a  month  for  a  year. 


Name 


Street  No. 
P.  O. 


-State. 


17 


Estahlithed    1886 


"BEST  OF  THE  BEST 


9f 


Ml 


ifacturvd 


^  A.  SANTAELLA  &  CO. 


Office,  1181   Broadway.  New  York  City 

FACTORIES:  Tampa  and  Keg  West,  Florida 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  meUow  and  smooth  In  charactet 
and  Impart  a  most  palatable  flavor 

rUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BMTUN.  ABOMATIZEI.  BOX  FLAVORS.  PASTE  SWEETENEBS 

FRIES  &  BRO.,  92  Reade  Street,  New  York 


LfflSJSLmmm^JiMii^aM^iiiua^ 


Classified  Column 


The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  sevenQr-five  cenu  (75c.)  psjrsbls 
strictly  in  advance. 


^-v^:^/^\^■^/M^/^tt/^t^:t/^^^^/^^^/T^^/^^^"t^,u">^,I<^i^.^^^T;t^«,'n'\li^^^ 


t/s<\:rhr,:rt\:rrgc,:r»\"rti\,;ft 


POSITION  WANTED 


CIGAR    FACTORY   SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience   With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE— No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.     Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


BEER  WITHOUT  CIGARS.  IS  LIKE  KISSING  WITHOUT 
LOVE — Adopt  as  your  slogan,  "Kiss  your  beer,  but  love  your  ci- 
gars." Specially  those  Havana  blended,  "Good  to  the  last  Puff," 
manufactured  by  A.  Ramirez  &  Co.,  Post  Office  Box  1168,  Tampa, 
Fla.    Write  them  for  particulars  today. 


SALES  PROMOTION 


WE'LL  WRITE  YOUR  SALES  LETTERS  FOR  YOU— Put  on 
an  effective  direct  mail  campaign  that  will  create  sales — prepare 
your  advertising  copy — furnish  jingles,  slogans,  cartoons  and  other 
artwork,  etc.,  etc.  We  operate  a  clearing  house  of  complete  creative 
service.  Writers  and  Artists  Bureau,  236  Chestnut  Street,  Philadel- 
phia, Pa. 


Tobacco  Merchants'  Association 
Registration  Bureau,  ^Ew^lokT  a^^" 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration,         (see  Note  A),  $5.00 

Search,                    (see  Note  B),  1.00 

Transfer,  2  00 

Duplicate  Certificate,  2  00 

Note  A — An  allowance  of  %2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B — If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1-00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 

PHILLIP'S  OWN:— 46,215.  For  cigarettes  and  tobacco.  June  3, 
193v^.    Moss  tJt  Lo\vcnhaui)t,  .St.  Louis,  Mt>. 

JANESVILLE: — 46,218.  I'or  smoking  and  chewing;  tobacco  only. 
June  13.  1933.  I'lic  Jones  Tobacco  Co..  Jaiiesville,  Wis.  (By  con- 
sent oi  (ieo.  .Schlej^el.  Inc.,  New  \"ork,  X.  V.) 

TOBIN'S  CORK  TOWN:— 46,219.  For  pipe  tobacco.  R.  R.  Tobin. 
Detroit.  Mich.    July  18,  1933. 


TRANSFERS 

POM-ROY: — 40,540  (T.  M.  .\.).  For  all  tobacco  products.  Regis- 
tered I'ebruary  10,  1918,  by  .\nierican  I.itho.  CO..  New  York,  \.  Y. 
Transferred  to  A\.  J.  Abrams.  New  York.  .\'.  Y ..  September  4, 
1923,  and  re-tran>ferrcd  to  Jose  M.  Cuevas,  Newark,  N.  J.,  Julv  17, 
1933. 

FORT  SHELBY:— 42.189  (T.  M.  A.).  For  all  tobacco  products. 
Registered  July  13,  1921.  by  ( larland  Cigar  Co.,  Detroit,  Mich. 
Transferred  to  ,\nierican  Ho.\  Supply  Co..  and  re-transferred  to  J. 
Mazer  Sons'  Cigar  Co..  Detroit,  Mich..  Mav  2.^,  1933. 

ANTOINE  DE  LA  MOTHE  CADILLAC:— 42.692  ( T.  M.  A.). 
Tor  cigars.  Registered  January  4,  1923,  by  American  Box  Supply- 
Co..  Detroit.  Mich.  Transferred  to  the  Fleck  Cigar  Co.,  and  re- 
transferred  to  the  .'\nicrican  Box  Supply  0>.,  Detroit.  Mich..  June 
24,  1933. 


*'What  a  welcome  visitor 
Thk  Tobacco  World 
must  be  to  wholesalers  and 
retailers! 

*'If  they  are  only  half  as 
interested  in  reading  it  as 
we  ourselves  are,  we're  glad 
our  ad  is  in  it  regularly" — 

says  an  advertiser. 


AUGUST  15,  1933 


COMMON  SENSE 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


= 


Phi  la.,  Pa. 
Hanover,  Pa. 
Cincinnati,  Ohio 


York  Pa 

AUTOKRAFT  BOX  CORPORATION       ^^.^^^;,  jj', 

Lima      Ohio  Detroit  Mich. 

A  NatioixWide  Service  Wheeling,  W.  Va. 


,c-rLj   r^e  c-A<-w   MONTH   AT  236  CHESTNUT  ST.,  PHILA.,  PA 
PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   MON  i  M  mi    ^o^  wn 


li 
II 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box— and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


WHEN  BUYING  CIGARS 

Remember  that  Rcgardleu  of  Price 

THE  BEST  CIGARS 

AJU.    rAOlED    I7<i 

WOODEN  BOXES 


THE  TOBACCO  WORLD 


Vi'l    53 


AUGUST  15.  1933 


No.  16 


The  TOBACCO  WON  LI)  has  supicii  the  President's  agree- 
ment and  is  operatinij  under  the  XRA  Code,  iiladly  and  whole- 
heartedly co-oferatinfi  to  the  fullest  extent  in  the  Administra- 
tion's effort  to  promote  industrial  rccotvry. 


HEN  the  industrial  historian  of  the  future 
k)oks  back  over  the  years,  seekin<i:  the  cause 
or  causes  of  the  recrudescence  of  the  tobacco 
business,  he  will  date  the  rebirth  of  the  trade 
ill  the  month  of  June,  1933,  because  it  was  then  that 
till*  industry,  for  the  first  time  in  its  lon<?  history,  be- 
gan, seriously,  studiously  and  painstakin<i:ly,  to  learn 
something  about  itself.  This  future  student  of  busi- 
ness conditions  will  come  to  the  conclusion  that  to- 
bacco's ** come-back"  constitutes  one  of  tlie  most  strik- 
iiiiC  confirmations  in  history  of  the  truth  of  the  ancient 
adage  that  *' Knowledge  is  power/* 


Cj3    Ctj     C?3 


CiM 


^wmm  K  anticipate  beneficial  results  to  the  industry 
^\^  directly  from  the  operation  of  the  President's 
Industrial  Recovery  Act.  Since  the  Utopian 
objective  of  the  Act  is  "the  greatest  good  of 
the  greatest  number,"  and  since  each  code  submitted 
is  gauged  by  the  measure  of  its  approximation  to  that 
ideal,  we  cannot  but  believe  that  the  tobacco  industry, 
as  a  whole,  will  benefit  from  almost  the  beginniiig  of 
this  latest  manifestation  of  the  New  Deal,  even  though 
an  individual  or  a  group,  here  and  there,  may,  tem- 
porarily at  least,  sutTer  hardship.  And  we  do  not 
share  the  often-expressed  skepticism  over  the  success 
of  the  Act,  because,  as  it  is  said,  it  is  '*a  law  without 
teeth."  We  have  a  hunch  that  those  streaks  of  forked 
litrhtning  in  the  left  talon  of  the  lUue  Eagle  symbolize 
wliat  mav  hai)pen  to  business  buzzards  who,  through 
le  violation,  become  the  Blue  Eagle's  prey. 

CjJ     Cj3     Cjl 

FT  we  anticipate  infinitely  greater  benefits  to 
the  industry  from  the  knowledge  of  itself  in 
all  its  ramifications  which  has  been  ac<iiiired 
during  the  study,  analysis  and  research  neces- 
-arv  for  the  compilation  <>f  a  code  cipiitable  to  all  its 
diversifie<l  elements.  Having  thus  complie<l  by  com- 
j.idsion  to  the  injunction  to  "know  thyself,"  it  is  incon- 
ivable  that  this  giant  Tobacco  will  ever  again  allow 
ilself  to  become  rustv  in  that  self-knowledge.  That 
"ther  industrial  giant*  the  Automobile,  much  younger 
than  Tobacco,  learned  the  lesson  of  the  inestimable 
value  of  that  self-knowledge  many  years  ago,  and  its 
higgest  unit.  General  Motors,  taking  that  lesson  to 
ii.'art  for  its  own  i)urposes,  l)uill  its  suprenuicy  on  the 
logan,  "Get  the  Facts  or  the  Facts  Will  (Jet  You  I" 
That  is  whv  we  predict  that  the  unidentified  historian 


of  the  future,  recording  the  annals  of  Tobacco,  which 
will  have  grown  far  beyond  the  dreams  of  even  those 
intimately  conversant  with  its  past  and  present,  will 
date  tlie  beginning  of  that  growth  from  the  time  when 
the  industry  first  began  to  learn  all  about  itself. 

Ct3     CJ3    C53 

0  FAR  as  our  observation  goes,  no  one  has 
criticized  the  cigar  numufacturers  for  their 
delay  in  formulating  a  code  on  the  score  of 
disinclination,  unwillingness,  deliberate  dilly- 
dallying or  other  manifestation  of  a  lack  of  readiness 
lo  co-operate  for  the  promotion  of  business  generally. 
It  was  evident  from  the  moment  the  manufacturers 
went  to  work  on  their  code  that  the  complexities  of  the 
business  itself,  aggravated  by  geographical  differ- 
ences, would  greatly  delay  them  in  the  adoption  of  a 
program  of  fair  practice  which  would  be  fair  and  equi- 
tabUj  to  all  elements  of  the  industry,  as  well  as  accept- 
able to  the  National  Recoverv  Administration  at 
Washington.  It  was  admittedly  a  tough  assignment 
for  thi'  cigar  manufacturers'  special  committee,  but  it 
was  known  from  the  outset  that  these  earnest,  hard- 
working committee  members,  devoting  all  their  time  to 
XI K*  A,  to  the  sacrifice  of  their  own  business  interests, 
would  <iuickly  finish  their  labors  on  the  code  as  soon  as 
they  got  the  requisite  information. 

Ct3     Ct]     [tj 

XFORMATION!    There  was  the  rub!    The  in- 
dustry did  not  know  itself.    The  sleeping  giant, 
Tobacco,  had  to  be  awakened  by  the  urgency 
of  an  order  from  the  President  of  the  United 
States  to  learn  something  about  its  traits,  habits  and 
characteristics,  yes,  even  about  its  size.    If  you  doubt 
that  last  statement,  please  give  thought  to  the  extraor- 
dinary fact  that  up  to  a  few  weeks  ago,  the  tobacco  in- 
dustiv  did  not  know  the  number  of  retail  sales  outlets 
lor  (iirars  in  the  United  States.    Even  now  the  figure 
is  onlv  a  wild  guess.     The  real  cause  of  the  delay  of 
till'  ciuar  code-makers  was  not  the  diversified  character 
of  tlic  l)usiness,  but  to  a  lamentable  lack  of  information 
H'uarding  the  details  of  that  diversification.    After  all, 
Toluicco  (lid  not  take  on  its  complex  character  last 
we.'k,    or    last    month,    or    last    year.     That    charac- 
tei-  has  been   growing  during   all  the  years   of   the 
iudustrv's  historv.     So  big  and  so  important  an  in- 
duct rv 'should  have  had  full  information  concerning 
all  its  elements.    And  the  recently  organized  National 
ro))a<M'o  (V)uncil  should  adopt  as  one  of  its  funda- 
mental purposes  the  setting-up  and  nuiintenance  of  the 
necessarv  machinerv  to  collate  detailed  information 
about  tlu'  industry  iind  to  keep  that  information  up  to 
date  at  all  times. 


The  TOBACCO  WORLD  (establ.shed  1881)  is  published  by  Tobacco  World  Corporation ;^H^^^^ 
Gerald  B.  Hankms.  Secretary.    Office.  236  Chestnut  Street.  Philadelphia   Pa^    I s.ued  on  the  ]^^  ^"^^^/^^^li^'^J^d  as  second-class  mail  matter, 
able  only  to  those  engaged  in  the  tobacco  mdustry.  $2.00  a  year,  20  "nts  a  copy    foreign,  ^.SU  a  year. 
December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  18/y. 


Washington  Approves  Re-Employment 

Code  of  Cigar  Manufacturers 


IRST  (if  the  iiulnsli-'ml  codes  to  bo  a^iprovod 
siiR'c  tlii^  o])oratioii  ol'  tlic  X1\A  l)laiiket  am'ioe- 
mont,  a  luodilu'il  Piosidontial  ro-t'ni])loynKMit 
aureeinenl  lor  the  toV)acc*o  industry  was 
adopted  and  made  jniblie  on  ^londay,  August  14tli. 
Tliose  familiar  with  tlie  Administration's  almost  in- 
satiable ai^jietite  for  data  liave  some  ('oneei)tion  of  the 
work  behind  the  accejjtanee  of  any  code,  l)ut  only  those 
intimately  conversant  with  the  manifold  com])lexirK's 
of  the  cigar  business,  and  the  hitherto  sad  lack  of  in- 
formation regarding  the  details  of  those  comi)lexities, 
can  realize  the  herculean  task  accomi)lished  by  the  Spe- 
cial Cigar  Committee  of  the  Associated  Cigar  Manu- 
facturers and  Leaf  Tobacco  Dealers,  headed  by  Ilar- 
vev  L.  Hirst. 

• 

Under  the  provisions  of  the  temporary  agree- 
ment, whicli  emi)loyers  may  comply  with  and  receive 
the  NRA  blue  eagle  i)ending  hearings  on  a  ])ermanent 
code,  a  minimum  wage  schedule  for  mechanical  work- 
ers or  artisans  wouhl  be  IV2  cents  an  Inuir  in  all  States 
except  Virginia,  North  Carolina,  Florida  and  ten  other 
Southern  States.  In  these  excepted  States  a  mini- 
mum wage  of  30  cents  i)er  hour  was  ])rovided. 

The  maximum  40-hour  week  carried  the  exception 
that  it  might  be  exceeded  under  seasomd  or  ])eak  de- 
mand, but  in  no  case  may  an  emjiloyee  work  more  than 
an  aggregate  of  forty-iive  hours  a  week  for  four 
months  in  any  year,  nor  more  than  200U  hours  in  any 
one  vear, 

The  maximum  hour  limitations  would  not  apply 
to  eiiiployees  in  any  executive  or  supervisory  capacity, 
who  receive  more  than  $3')  i)er  week,  nor  in  cases  of 
emergency  to  repairmen,  engineers,  electricians,  fire- 


men, shippers,  watchmen,  watching  crews  and  outside 
crews  and  cleaners,  but  they  would  receive  time  and 
one-third  during  the  emergency  for  overtime. 

The  minimum  wage  would  ap])ly  as  a  guarantee 
regardless  of  whether  the  worker  is  com])ensated  on 
a  basis  of  a  time  rate  or  ]necework.  In  addition  the 
following  exceptions  would  apply: 

Learners  and  apprentices,  ])rovided  that  not  more 
than  10  per  cent,  of  the  total  emj)l()yees  in  any  estab- 
lishment be  classed  as  learners  or  ajiprentices,  the 
])eriod  of  apprenticeshi])  not  to  exceed  three  months 
for  machine  manufacturers.  During  this  period  they 
would  be  i)aid  a  minimum  wage  of  $(>  per  week  for  the 
first  month.  $8  for  the  second  month,  and  $10  for  the 
third. 

For  hand  manufacturers,  a  six-month  ai)i)rentice- 
shi]),  with  a  minimum  wage  of  $()  a  week  for  the  first 
two  months,  $S  for  the  second  two  months,  and  $ln 
for  the  last  two  months,  was  ])rovided.  The  excej)- 
tions  also  api)lied  to  hand  and  machine  cigarmakers 
"who  are  ineflicient  ]>y  reason  of  age  or  otherwise, 
whom  a  manufacturer  would  normally  be  re<piired  to 
lay  off  due  to  the  establishment  of  a  minimum  wage." 

Such  employees  would  receive  the  same  rate  for 
l)iece  work  as  employees  entitled  to  the  minimum  wage, 
and  the  nuiximum  nund)er  of  employees  classified  un- 
der this  section  would  not  exceed  3  per  cent,  of  the 
total  num]>er  of  cigar  machine  operators,  or  17  per 
cent,  of  the  total  nund^er  ui"  hand  cigarmakers  in  the 
establishment. 

The  general  provisions  for  mininnim  wages  also 
would  except  peisons  I'liiployed  as  strii)pers,  wlio 
would  receive  a  minimum  wage  of  22 VL'  cents  ])er  hour. 


Distributors'  and  Dealers'  Code 


X  August  .jth,  a  code  of  fair  competition,  in- 
cluding a  marketing  arrangement,  was  sub- 
mitted to  the  XKA  in  AVashington  ])y  the  Na- 
tional Association  of  Tobacco  Distributors 
and  the  Retail  Tobacco  Dealers  of  America,  Inc.  It 
is  estimated  that  there  are  a]»proximately  800,(KI0 
tobacco  retailers  in  the  United  Stat<-.  nnd  these,  as 
well  as  the  many  thousands  of  emi)loyees,  will  all  coirie 
under  the  regulations  of  the  code. 

Purposes 
Article  L— This    CcmIc    and    Mark«'ting  Arrange- 
ment  (hereafter  sometimes  called  tlie  Code)   is  estab- 
lished for  the  ])ur])ose  of  accomplishing  or  aidiii'-r  to 
accomi)lish  with  res]>ect  to  tlie  wholesale  and  retail  to- 
bacco business  throughout   tlie   Fnited  States  the  ob- 
jects set  forth  in  the  Xatirmal  Industrial  K*ecovery  Act 
and  the  Agricultural  Adjustment    Act. 
Definitions  and  Description 
Article  II.— Section  1.   The  term  "Tobacco  Indus- 
try" as  used  hei-ein  means  the  manufactnr<'  ami  dis- 
tribution to  the  consuming  ]»ublic  of  cigarettes,  stiiok- 
ing  tobac'*o,  cigar:-.  <'hewing  toliacco,  snutT  and  other 
tobacco  products. 


Section  2.  The  Tobacco  Industry  is  divided  into 
three  branches : 

(a)  Manufacturers  of  one  or  more  of  the  prod- 
nets  abo\  e  mentioned ; 

(!))  Joi>bers  o!"  whoh-sale  dealers  thei'ein  some- 
times called  wholesale  distributors; 

(c)   Ifetail  dealers. 

Section  .').  A  wholesale  tobacco  distributor  or  job 
hei'  is  an  individual,  partnership  or  corporation,  which 
buvs  directlv  from  the  manufacturer,  is  actively  en- 
gaged  in  the  sale  and  distribution  of  toba<'co  products 
at  wholesale  and  which  maintains  one  or  more  visiting 
salesmen,  chautTeurs,  ])ackers,  shii)|»ing  clerks,  oper- 
ates, or  contracts  for,  a  truck  delivery  .service  anil  ex- 
teiuls  credit  to  the  retail  trade. 

Section  4.  According  1(»  the  almost  universal  cus- 
tom and  ])ractice  of  the  tohac<M>  industry,  the  retail 
dealer  is  the  only  one  liaving  direct  contact  with  the 
ccmsuming  ]»ublic.  The  manufacturer  in  general  sell- 
his  products  exclusively  to  the  wholesalers  or  jobbers, 
who  maintain  warehouses  and  organizations  through- 
out the  country  for  the  sale  of  tobacco  ]n-oducts  to  the 
retailers  an<l  ])erform  the  service  of  extending  credit 
and  of  ke<'j>iiig  on  hand  large  ([Uantities  of  the  prod- 

The  Tobacco  World 


nets  of  the  various  manufacturers  so  that  prompt  de- 
livery of  any  brands  can  be  made  to  the  retailers  of 
their  respective  districts.  The  I'etailers  are  those  wlio 
maintain  and  o})erate  stores,  stands,  or  other  enter- 
])i-ises  for  the  sale  to  the  public  of  tobacco  ])roducts 
cither  exclusively  or  as  i)ait  of  a  business  handling 
other  articles,  such,  for  examphs  as  drugs,  candy,  sta- 
tionery, or  groceries. 

Section  5.  Certain  retailers  maintain  and  oper- 
ate more  than  one  establishment.  .\  certain  number 
iiinintain  and  oi)erate  chains  of  stores  numbering  in 
certain  cases  as  many  as  70t>.  Certain  of  the  chain 
store  concerns  and  large  dealers  deal  directly  with 
the  manuiacturer  and  ])erform  for  themselves  the 
tiinction  of  jobbers,  nuiintaining  warehouses  for  the 
storage  and  handling  of  large  <iuantities. 

Section  G.  In  certain  cases  manufacturers  of  ci- 
iijirs  or  other  tobacco  ])roducts  deal  directly  with  the 
]^ublic  either  through  a  mail  order  business  or  by 
iiiaintaining  combination  retail  stores  and  jilaces  for 
the  manufacture  of  tobacco  products.  The  cases  fall- 
ing into  this  class  constitute  a  very  small  proportion 
of  "the  Tol)acco  Industry. 

Section  7.  A])iu-oximately  97)  per  cent,  of  all  of 
the  business  of  the  Tobacco  Industry  is  conducted  as 
described  in  Sections  4  and  .')  hereof. 

Section  H.  The  Tobacco  Industry  eniploys  the  fol- 
lowing classes  of  labor  in  addition  to  executives  and 
administrative  help: 

(a)  Km]>loyees  engaged  directly  or  indirectly  in 
the  manufacture  of  tobacco  products  and  the  packing 
jind  shii)ment  thereof.  (VMtain  tobacco  ])roducts  are 
made  entirely  by  hand  labor.  Others,  such  as  ciga- 
rettes and  certain  brands  of  cigars,  are  made  by  ma- 
chines which  are  tended  by  employees. 

(b)  The  wholesale  distributors  or  jobbers  em])loy 
labor  as  mr>re  jiarticularly  stated  in  section  3  above 
for  the  handling,  shipment  and  delivery  of  tobacco 
judducts  and  accessories  and  salesnuMi  for  the  solicita- 
tion of  orders.  ^       ,,  i       i* 

(c)  The  retailers  emi)loy  clerks  for  the  sale  ot 
merchandise  to  the  i)ubric  and  accessory  helj)  such  as 
cashiers,  i)orters,  delivery  men,  etc. 

It  is  estimated  that  there  are  througliout  the 
Vnited  States  approximately  S00,000  retail  outlets  ot 
lubacco  products.  Of  that  number  the  great«'r  jmrt 
aiv  small  shopkeepers  who  devote  their  jiersonal  serv- 
ice and  labor  and  often  those  of  members  of  tluMr  tam- 
ilv  to  the  maintenance  and  operation  of  their  estab- 
lishments, working  an  average  of  eighteen  hours  ])er 

day.  , 

The  retail  tobacco  deah-rs  are  the  largest  eiiipU>y- 

ers  of  labor  in  the  Tobacco  Industry. 
General  Labor  Provisions 

Article  III.— Sectiim  1.  Kmploy«'es  shall  have  the 
right  to  organize  and  bargain  cidlectively  throiiLrh 
representatives  of  their  own  clnx.sinu-  and  shad  be 
tree  from  the  interference,  restraint  or  coercion  ()l 
.  itiployers  of  labor  or  their  agents  in  the  desiunation 
.  t"  such  representatives  or  in  self-organization  or  m 
niher  concerted  activities  for  the  purpose  of  collec- 
tive bargaining  or  other  mutual  aid  or  protect u»n. 

Section  2.  Xo  emph»y(M'  and  no  diie  seeking  eiii- 
plovment  shall  l)e  required,  a-  a  c.nuliti.ui  of  employ- 
ment, to  join  any  company  union  or  to  retrain  trom 
.i<»ining,  organizing  or  assisting  a  labor  organization 
of  his  own  ch<»osing. 

Section  il.  Hmi>h>yers  shall  comity  uilh  lin-  maxi- 
mum hours  of  labor  and  minimum  rates  ol   pay  and 

August  IS.  19.^S 


other  working  conditions  of  employment  approved  or 
prescribed  by  the  President. 

Minimum  Wages  and  Maximum  Hours 

Articj<'  iV. — Section  1.  Subject  to  the  provisions 
of  Article  VI,  on  and  after  the  effective  date,  the  mini- 
mnm  wages  to  be  paid  to  emjdoyees  of  wholesale  dis- 
tributors or  retailers  (excei)t  outside  salesmen  for 
wholesalers)  shall  be  as  follows: 

(a)  In  fities  of  over  M),i)iH)  poi)ulation  or  in  the 
immediate  trade  area  thereof — .^l.l.OO  per  week. 

(b)  In  cities  of  between  250,000  and  500,000  pop- 
ulatmn    or    in    the    immediate  trade  area  thereof — 

$14.50  per  week. 

(c)  In  cities  of  between  2500  and  250,000  popula- 
tion or  in  the  immediate  trade  area  thereof — $14.00 
per  week. 

(d)  In  towns  of  less  than  2500  taking  the  wage 
paid  as  of  .July  1,  1<)33  as  a  base,  wages  shall  be  in- 
creased by  not  less  than  20  ])er  cent.,  provided,  that 
this  shall  not  re«prire  wages  in  excess  of  $12,00  per 
week. 

Population,  for  the  puri)ose  of  this  Code  shall  be 
determined  by  reference  to  the  1930  Federal  Census. 
Outsifh'  salesmen  shall  receive  a  minimum  vet 
wage  of  .^25.00  per  week,  i)lus  commissions,  or  a  draw- 
ing account  of  $25.00  j)or  week  chargeable  to  commis- 
sions, (h'pending  u])on  the  territory  wherein  salesmen 
are  employed  and  agreements  between  themselves  and 
their  em])loyers  relative  to  road  ex])enses,  etc. 

The  amounts  by  which  the  wages  now  paid  exceed 
the  above  schedule,  and  wages  ])aid  to  more  highly 
paid  classes,  shall  not  be  reduced,  and  increases  shall 
be  etTecte<l  from  time  to  time  if  and  when  general  con- 
ditions ])ermit. 

S<'ction  2.  Subject  to  the  ])rovisions  of  Article 
VI,  on  and  after  the  etTective  date,  maximum  working 
hours  for  enii»loyees  of  wholesale  distributors  shall  be 
forty-eight  (4.S)  hours  ])er  week.  An  emi)loyee  may 
work  less  than  eight  hours  on  any  day,  making  up 
the  clirTerence  on  another  day,  but  in  no  event  shall 
an  employee  work  more  than  ten  hours  in  any  one  day. 
The  foreiroing  shall  not  a])ply  to  any  employee  in  a 
manaucrial  or  executive  capacity  receiving  more  than 
s."l5.(ni  p(»r  week. 

Section  :).  Subject  to  the  ]>rovisions  of  Article 
VI,  on  and  after  the  effective  date,  maximum  working 
hours  for  emjiloyees  of  retail  distributors  shall  be 
fortv-eiuid  (4S)  hours  per  week.  An  employee  may 
wc.rk  les>  than  eight  hours  on  any  day  making  up  the 
ditTerence  <.ii  another  day,  but  in  no  event  shall  an 
,.|iip!n\('«'  wnrk  more  than  ten  hours  in  any  one  day. 
The  inregoing  shall  not  apply  to  any  employee  in  a 
manaueiial  nv  executive  capacity  receiving  more  than 
>:i').iiM  per  week,  nor  to  proi)rietors  of  retail  establish- 
meiils  or  members   of  their  families. 

Article  v.-  X<>  min<»r  uiuler  the  age  of  sixteen 
sliail  he  employed  by  any  wholesale  distributor  or  re- 
tailer ex'-ei>t  that  persoiis  between  fourteen  and  six- 
|!.,.n  mav  b.'  emi)loyed  by  retailers  t"or  not  to^exceed 
tliree  hn'urs  jH-r  dav,  aiul' those  hours  between  7  A.  M. 
anil  7  1*.  M..  in  >^"<'li  ^^'•'"^^  '»^  ^^^^^  ^^^'^  interfere  with 
hours   of   da>    school. 

Marketing  Arrangements 

\iliele  VI.— The  prosperity  (»f  the  tobacco  grow- 
er- ami  manulacturers  and  the  vi'iy  existence  of  the 
uhnh.«.ale  and  retail  distril)utors  under  the  labor  pro- 
.  i.e.n^  a  :.,>,.le,i  bv  this  Code  being  dependent  not  only 
ui)on  sound  princii>les  of  production  but  also  and  m- 


1 


1 

I 


separably  upon  adequate   arrancfoments    of   distribu- 
tion, the  followinc'  niarketinu:  provisions  are  adopted: 

Section  1.  Every  manufacturer  shall  publish  and 
file  with  National  To])acco  Council,  Inc.,  the  minimum 
price  at  which  his  product  is  intended  to  be  sold  at  re- 
tail, exclusive  of  any  governmental  tax  or  cliar«i:e 
thereon  required  to  be  paid  by  the  wholesaler  or  re- 
tailer, which  lu'ice  is  hereinafter  referred  to  as  the 
''Eetail  Price." 

Section  12.  Upon  all  sales  of  tobacco  products  to 
wholesale  distributors  the  manufacturer  shall  allow 
minimum  discounts  as  follows: 

On  cio-arettes,  a  discount  from  the  retail  price  of 
20  per  cent.,  5  per  cent,  and  2  ]ier  cent. 

On  Class  A  cigars,  little  cigars,  smoking  tobacco 
and  snutT,  25  per  cent.,  10  per  cent,  and  2  per  cent. 

On  all  cigars  other  than  Class  A  cigars,  25  per 
cent.,  12  per  cent,  and  2  per  cent. 

(Class  A  cigars  are  cigars  the  retail  ]u-ice  of  which 
shall  be  five  cents  (5^)  per  unit  or  less.) 

Section  3.  Each  wholesale  distributor  upon  re- 
sale to  a  retailer  shall  allow  the  retailer  the  foUowiug 
minimum  discounts : 

On  cigarettes,  20  per  cent,  from  the  retail  price: 

On  ciirars,  little  cigars,  smoking  tobacco  and  snutT 
25  per  cent.;  i)rovided,  however,  that  in  no  case  shall 
a  discount  be  allowed  which  would  result  in  the  whole- 
saler retaining  less  than  tlie  full  discounts  specified 
in  Section  2  above  of  5  ])er  cent,  and  2  per  cent,  on 
cigarettes,  and  10  per  cent,  and  2  ])er  cent,  on  Class  A 
cigars,  little  cigars,  smoking  tobacco  and  snulT,  and  12 
per  cent,  and  2  per  cent,  on  cigars  other  than  Class  A 
cigars. 

Section  4.  U])on  any  sale  by  a  manufacturer  di- 
rect to  a  retailer,  the  manufacturer  may  allow  dis- 
counts from  the  retail  price  not  to  exceed  the  discounts 
allowed  to  wholesalers. 

Section  5.  In  the  case  of  all  merchandise  pur- 
chased by  retailers  from  manufacturers  or  wholesale 
distributors  in  connection  with  which  a  retail  price 
shall  be  published  or  filed  by  the  manufacturer,  the 
retailer  shall  sell  such  articles  at  retail  at  not  less 
than  the  retail  price  so  filed  and  pu))lished,  without 
any  discount,  reduction,  or  rebate,  direct  or  indirect, 
exce])t  as  hereinafter  provided. 

Section  6.  Xo  wholesaler  or  retailer  shall  give, 
directly  or  indirectly,  any  rebate  in  the  form  of  trad- 
ing coupons  or  other  consideration,  unless  such  cou- 
pon or  other  consideration  be  included  by  the  manu- 
facturer in  the  cost  of  tlie  article  sold. 

Section  7.  In  the  case  of  any  retailer  granting  a 
cash  discount  upon  all  purchases  made,  any  sales  of 
tobacco  products  shall  be  excluded  in  comj)uting  the 
cash  discount  to  be  allowed,  or  the  amount  of  the  cash 
discount  shall  be  included  in  the  offieial  ])rice  of  the 
merchandise  sold,  in  addition  to  the  minimum  y»ri(es 
provided. 

Section  8.  Notwithstanding  anything  to  the  con- 
trary in  this  Code  contained,  the  giving  !)y  a  retailer 
of  not  more  than  one  ]»ad  of  matclies  to  a  customer 
for  each  unit  sold,  or  live  pads  to  a  box  of  twenty-live 
cigars  or  ten  pads  to  a  box  of  fifty  cigars  shall  be  i)er- 
missible. 

Section  [K  In  the  event  of  the  sale  at  retail  of  mul- 
tiples of  not  less  than  ten  units,  a  discount  of  not  more 
than  5  per  cent,  may  be  allowed  except  in  the  case 
of  cigars  selling  for  less  than  five  ceiils. 

Article  \'II. — The  j)rovisions  of  this  Code  shall 
apply  to  all  persons,  firms  and  corporations  engaged 
in  the  sale  at  retail  of  any  tobacco  products,  whether 


or  not  such  sale  at  retail  of  tobacco  products  sliall 
constitute  the  whole  or  only  a  part  of  the  business  of 
such  retailer. 

Administration 

Article  VIII. — Subject  to  the  a))proval  of  tlie 
])roper  authorities,  National  Tobacco  Council,  Inc.,  is 
hereby  constituted  an  agency  to  assist  in  the  admin- 
istration of  the  provisions  of  this  Code  and  ^larket- 
ing  Arrangement  and  of  the  National  Industrial 
Recovery  Act  and  Agricultural  Adjustment  Act  a])pli- 
ca])le  thereto.  Said  National  Tobacco  Council,  Inc., 
shall,  subject  to  the  approval  of  the  proper  authori- 
ties, issue  and  enforce  such  rules,  regulations  and  in- 
teri)retations,  including  trade  practices;  and  shall 
inqiose  ui)on  ])ersons  subject  to  the  jurisdiction  of  this 
Code  sucii  restrictions  and  designate  such  agents  and 
delegate  such  authoritv  to  them  as  nuiv  be  necessary 
to  effect uate  the  ])urposes  and  to  enforce  the  j)rovi- 
sions  hereof.  National  Tobacco  Council,  Inc.,  may 
establish  divisions  and  subdivisions  of  the  business  and 
shall  appoint  ai)propriate  agencies  for  the  administra- 
tion of  this  Code  and  Marketing  Arrangement  in  eacli 
division  or  subdivision.  National  Tobacco  Council, 
Inc.,  may  delegate  to  said  agencies  all  necessary  power 
and  authoritv  for  the  administration  of  this  Code 
within  the  divisions  or  subdivisions,  including  the 
ado])tion  of  divisional  and  subdivisional  code  ])rovi- 
sions  not  inconsistent  with  this  Code,  but  shall  re- 
serve and  retain  the  power  and  duty  to  enforce  tin- 
provisions  of  this  Code. 

Code  Reports 

Article  IX. — In  order  that  the  ])roper  authorities 
may  be  informed  of  the  extent  of  observance  of  tlie 
provisions  of  this  Code  and  ^farketing  Arrangement 
and  of  the  extent  to  which  the  declared  jmlicy  of  tlu' 
National  Industrial  Recovery  Act  and  Agricultural 
Adjustment  Act  as  stated  herein  is  being  effectuated 
in  the  Tobacco  Industry,  persons  subject  to  the  juris- 
diction of  this  Code  shall  at  the  re<|uest  of  National 
Tobacco  Council,  Inc.,  make  periodically  to  National 
Tobacco  Council,  Inc.,  such  reports  on  wages,  hours 
of  labor,  conditions  of  em])loyment,  nund)er  of  em 
ployees,  shipment,  sales,  stocks,  prices,  and  other  data 
pertinent  to  the  purposes  of  this  Code  as  may  be  re- 
quired; an<l  shall  permit  inspection  of  pertinent  rec- 
ords by  authorized  agents. 

Article  X. — The  term  "effective  date'-  as  use<l 
herein  is  defined  to  be  the  second  Monday  after  the 
approval  of  this  Code. 

Article  XI. — Section  1.  This  Code  is  not  designed 
to  ])romote  mon(q)olies  and  shall  not  be  availed  of  for 
that  ])urpose. 

Section  2.  The  provisions  of  this  Code  shall  not  b<' 
so  interpreted  or  administered  as  to  eliuiinate  or  op 
press  small  enterprises    or    to    discriminate    againsi 
them. 

Article  XII. — As  re(piired  by  Section  10  (b)  of 
Title  I  of  the  National  Industrial  Recovery  Act,  it  is 
herel)y  exi)ressly  provided  that  the  President  of  thr 
United  States  may  from  time  to  time  cancel  or  modify 
any  order,  approval,  license,  rule  or  regulation  issued 
under  the  said  Title. 

Article  XIII. — Except  as  in  Article  III,  Section 
.'  exjiressly  provided,  the  parties  to  this  Code  shall 
not  be  bound  bv  anv  changes  or  amendments  hereof 
not  expressly  consented  to  by  said  jiarties,  and  said 
parties  reseive  the  right  from  time  to  time  to  pro 
pose  for  official  approval  such  amendments  or  further 
Codes  as  the  state  of  the  industry  mav  from  time  to 
time  requiie. 

Thi  Tobacco  World 


Musings  of  a  Cigar  Store  Indian 


By  Chief  "Young-Man-Smoke-<]Iigars" 


OUNGSTERS  of  today  who  know  of  my  van- 
ished wooden  race  only  from  hearsay,  are 
naturally  wont  to  think  of  the  cigar  store  In- 
dian as  a  standardized  figure  that  was  the  same 
vherever  seen,  each  one  being  a  copy  of  one  master 
model  or  pattern.  But  my  active  days  preceded  by 
many  years  the  era  of  automatic  machinery,  quantity 
)  reduction  and  standardization.  As  I  told  you  in  my 
last  musings,  the  cigar  store  Indian  was  strictly  hand- 
made, as  were  the  cigars  he  was  used  to  advertise. 
For  that  reason  there  was  no  strict  uniformity  in  his 
appearance.  The  sculptor  was  allowed  more  or  less 
free  scope  for  his  saw,  knife  and  chisel,  plus  the  con- 
\entional  conception  of  what  an  Indian  should  look 
like.  As  a  result,  there  was  a  great  variety  of  figures, 
a  family  resemblance  being  maintained,  however,  by 
the  swarthy  coloring  of  the  features  and  the  gaily- 
painted  robes  and  headfeathers. 

Cj3     Cj3     Cj3 

0  BE  sure,  there  was  one  figure  more  common 
than  the  others.  This  was  the  Brave  gazing 
with  right  hand  over  his  brow,  his  left  hand 
at  his  side  and  filled  with  a  bundle  of  cigars. 
Another  favorite  Redman  grasped  a  long-barreled  gun, 
originally  a  fiint  lock,  which,  more  often  than  not,  had 
seen  active  service  in  human  hands  before  being  placed 
in  the  wooden  grip  of  the  misnamed  Lo,  the  poor  In- 
dian. Next  in  popularity  was  the  Indian  Queen,  with 
a  tobacco  leaf  or  a  bunch  of  cigars  in  her  hand.  Then 
came  a  Squaw  with  Papoose,  and  the  pretty  Indian 
maiden,  known  sometimes  as  Minniehaha  and  some- 
times as  Pocahontas,  as  witness  that  bewitching  little 
miss  in  the  reception  room  of  the  world's  largest  to- 
bacco factory,  at  Ninth  Street  and  Columbia  Avenue, 
in  Philadelphia. 

CJ3     CS3     CS3 

NE  of  the  most  famous  members  of  our  tribe 
was  not  used  as  a  tobacco  sign,  but  as  a  sym- 
bol of  that  New  York  City  political  organiza- 
tion whose  history  is  famous  or  infamous,  de- 
pending on  your  point  of  view.    When  the  hall  on  Four- 
teenth Street  was  completed  as  headquarters  for  the 
society,  it  was  suggested  that  an  arched  ornament  be 
added'  to  decorate  the  top  of  the  facade.    One  of  the 
Sachems  proposed  a  statue  of  the  organization's  pa- 
tron saint,  Indian  Chief  Tanmienand,  who  was  jocosely 
nicknamed  St.  Tannnany.     Under  him  have  passed, 
since  his  erection  in  1878,  politicians  of  local.  State, 
national  and  international  prominence.    What  an  in- 
teresting history  his  musings  would  make! 

tJJ    CJ3    Cp 

ORE  than  one  paradox  is  connected  \v4th  the 
history  of  the  cigar  store  Indian.    One,  as  I 
have  already  pointed  out,  is  the  incontrovert- 
ible fact  that  our  aboriginal  ancestor  was  born, 
not  on  American  soil,  but  in  the  thriving  business  sec- 

Augiut  15.  1933 


tion  of  London — a  blooming  Britisher!  And  there  is 
no  record  to  show  that  the  first  wooden  Redmen 
brought  to  this  country  were  ever  properly  natural- 
ized.   Believe  it  or  not,  Ripley  missed  that  one. 

Ct)     Ct3     Cj3  -  • 

NOTIIER  paradox  about  us  is  that,  while  the 
wooden  figures  that  used  to  stand  in  front  of 
all  self-respecting  tobacconist's  stores  are  to- 
day remembered  only  as  Indians,  a  great  many 
of  them  were  not  redskins  at  all.  The  fact  is  that  a 
wide  variety  of  figures  was  represented.  Oldsters 
among  the  readers  of  this  page  can  call  to  mind  exam- 
l)les  of  all,  or  nearly  all,  the  figures  in  the  list :  Punch, 
Punchinello,  Puck,  Policeman,  Baseball  Player, 
Hunter,  Highland  Chieftain,  Goddess  of  Liberty,  Cu- 
pid, Metamora  (as  portrayed  by  Edwin  Forrest),  Lord 
Dundieary  (sculpted  from  a  likeness  of  the  elder 
Sothern),  ClouTi,  Colored  Boy,  Humpty  Dumpty,  Me- 
phisto,  "Girls  of  the  Period,"  Drum  Major,  Soldier 
(carrying  genuine  old  musket).  Admiral  Dewey,  Scotch 
Girl  and  ''Champagne  Charley." 

Cj3     tt]     Cj3 

T  IS  not  difficult  to  surmise  what  happened. 
There  was  a  logical  reason  for  the  original 
adoption  of  the  Indian  as  a  sign  token  of  ''To- 
bacco for  Sale."     By  this  means  a  London 
apothecarv  let  it  be  knoA\ii  to  all  who  passed  by  that 
they  could  purchase  in  his  store  the  wonderful  leaf 
that  grew  in  America.     The  Indian  spelled  America 
to  the  English  and  the  bundle  of  tobacco  in  his  hand 
told  the  rest  of  the  story.     Soon  the  Indian  grew  to 
identifv  stores  in  England  and  here,  also,  that  dealt  in 
all  forms  of  tobacco.    After  a  time  one  of  the  wood 
carvers  tired  of  the  job  of  creating  Indian  after  In- 
dian, so  he  tried  his  hand  at  Punch.    He  sold  the  figure 
readily  and  made  a  series  of  the  same.    His  success 
prompted   an  American  carver  to  essay  a  baseball 
player.    And  so  it  went,  until  there  was  a  diversified 
galierv  of  figures.    Sometimes  they  carried  cigars  or 
tobacco  leaves,  sometimes  not.     But,  since  no  other 
class  of  business  utilized  large  figures  of  any  kind  for 
identification  purposes,  these  wooden  images  imme- 
diately betokened  a  tobacco  store,  no  matter  what 
character  was  represented,  and  no  matter  whether  to- 
bacco was  part  of  the  statue  or  not.    It  is  another  con- 
tribution to  Riplev's  collection  that  the  "Cigar  Store 
Indian"  of  the  Gav  Nineties  was  sometimes  a  repre- 
sentation of  E.  H.*  Sothern  in  the  role  of  Lord  Dun- 


dreary! 


Cj3     It3     CS3 


Y  DIP  into  genealogy  has  revealed  other  enter- 
taining and  little-known  details  about  this  first 
tobacco  advertising  device,  but  these  will  have 
to  wait  for  publication  of  the  next  issue.  In 
the  meantime,  I  shall  welcome  from  readers  any  fur- 
ther information  about  my  brother  Braves,  who  be^- 
long  as  truly  to  the  tobacco  business  as  does  the  striped 
pole  to  the  barber  trade. 


How  Acreage  Reduction  Plan  Operates 

By  OTTO  OLSON 
Representative  of  Agricultural  Adjustment  Administration 


HE  Agricultural  Adjustment  Administration, 
as  a  step  toward  adjusting  the  supply  of  cigar- 
leaf  tobacco  to  consumptive  requirements,  has 
adopted  a  plan  for  reducing  the  cigar  tobacco 
acreage  in  the  United  States. 

Under  the  plan  the  Secretary  of  Agriculture  agrees 
with  producers  to  pay  for  the  reduction  of  cigar- 
tobacco  acreage.  The'contract  binds  each  producer: 
(1)  Not  to  grow  in  1933  more  than  50  per  cent,  of  the 
base  tobacco  acreage  for  his  farm;  (2)  to  remove  from 
tobacco  production  in  1933  any  acreage  already  planted 
which  is  in  excess  of  the  allowed  acreage;  (3)  to  limit 
the  use  of  that  portion  of  the  base  tobacco  acreage  not 
permitted  to  be  used  for  tobacco  in  1933;  and  (4)  to 
carry  out  similar  limitations  upon  the  use  of  his  base 
tobacco  acreage  for  the  years  193-4  and  1935,  if  re- 
quested by  the  Secretary. 

The  money  required  to  make  payments  to  growlers 
who  sign  the'  agreements  will  be  raised  through  a 
processing  tax  to  be  applied  on  all  processed  cigar- 
leaf  tobacco.  This  tax  will  be  collected  from  the  manu- 
facturers using  cigar  tobacco  and  will  apply  to  im- 
ported as  well  as  to  domestic  cigar  types.  The  tax 
will  become  elTective  at  the  beginning  of  the  next  mar- 
keting year  and  will  probably  begin  either  October  1st 
or  November  1st. 

In  return  for  this  agreement,  each  producer  wdl 
receive  two  cash  pajTnents  from  the  Secretary  during 
each  of  the  crop  years  in  which  the  acreage  limitations 
are  requested.  The  first  payment  will  be  made  not 
later  than  November  1,  1933,  and  the  second  within 
sixty  days  after  the  presentation  of  proof  that  all 
terms  and  conditions  of  the  contract  have  been  per- 
formed. 

The  amount  of  the  first  pa^Tnent  per  acre  ot  re- 
quired reduction  in  1933,  as  set  forth  in  the  contract, 
will  be  uniform  for  all  farms  in  the  district  and  is  equal 
to  approximately  20  per  cent,  of  the  fair  exchange 
value  of  one  acre  of  tobacco  in  the  district.  If  the 
Secretary  of  Agriculture  requires  the  producer  to  limit 
his  acreage  in  1934  and,  or  1935,  the  amount  of  the  first 
payment  per  acre  of  required  reduction  in  such  year 
will  be  not  less  than  approximately  three-fourths  of 
the  amount  of  the  first  payment  in  1933. 

The  second  pavment  per  acre  of  required  reduc- 
tion on  each  farm  will  be  adjusted  to  the  market  value 
per  acre  of  tobacco  harvested  on  the  farm. 

For  the  crop  of  1933,  the  second  pajTiient  per  acre 
of  required  reduction  will  equal  40  per  cent,  of  the 
average  market  value  per  acre  of  tobacco  harvested 
by  the  producer  in  1933. 

For  the  crops  of  1934  and/or  1935,  the  second  pay- 
ment per  acre  of  required  reduction  will  be  not  less 
than  30  per  cent,  of  the  average  market  value  per  acre 
of  tobacco  harvested  by  the  producer  in  1934  and/or 
1935. 

If  no  tobacco  is  harvested  by  the  producer,  or  if  it 
is  found  that  the  acreage  harvested  was  planted  solely 
for  the  purpose  of  establishing  a  base  for  a  second  pay- 
ment, the  amount  per  acre  of  the  second  payment  shall 
be  the  minimum  second  payment,  which  is  approxi- 


mately 60  per  cent,  of  the  amount  per  acre  of  the  first 
pavment. 

The  payments  indicated  for  1934  and/or  1935  are 
merely  the  minimum  guaranteed  by  the  Secretary  of 
Agriculture  and  the  payments  actually  made  may  be 
lary:cr.  The  rates  given  are  lower  than  those  used  for 
1933  because  the  required  reductions  in  those  years 
would  be  specified  before  the  crop  is  planted  and  costs 
to  i)roducers  of  adjusting  the  tobacco  acreage  woukl 
be  materiallv  less  than  in  1933. 

It  is  the  intent  of  the  Secretary  of  Agriculture 
that  producers  who  sign  agreements  shall  fare  better 
than  those  who  do  not.^  The  powers  granted  under  the 
Agricultural  Adjustment  Act  will  be  used  to  the  fullest 
extent  to  bring  this  about. 

The  contract  binds  each  producer  to  grow,  in  1933, 
not  more  than  50  per  cent,  of  his  base  tobacco  acreage. 
He  has  the  privilege  to  choose  any  one  of  three  methods 
for  determining  that  base.    His  choices  are: 

(a)  He  may  take  as  a  base  tobacco  acreage  80  per 
cent,  of  the  aveVaije  acreage  planted  to  tobacco  on  his 
farm  in  1931  and  1932. 

(b)  He  may  take  as  a  base  tobacco  acreage  the 
entire  acreage  planted  to  tobacco  on  his  farm  in  1932, 
provided  such  acreage  did  not  exceed  that  planted  to 
tobacco  in  1931. 

(c)  He  may  take  as  a  liaso  tobacco  acreage  the 
averaire  acreage  planted  to  tobacco  on  his  farm  in  1931 
and  1932,  provided  the  tobacco  acreage  planted  in  1932 
was  greater  than  that  of  1931. 

The  acreage  of  tol»acco  grown  in  1933  shall  not 
exceed  50  ])er  cent,  of  the  base  to])acco  acreage,  al- 
thouirh  more  than  50  per  cent,  of  the  base  may  be  taken 
or  kc'pt  out  of  production.  If  acreage  is  reduced  more 
than  50  ]ier  cent.,  payments  will  be  made  only  on  the 
required  50  per  cent,  reduction. 

Once  the  base  tobacco  acreage  for  a  farm  has  been 
determined,  it  mav  not  be  changed  during  the  term  of 
the  contract.  The  method  giving  the  highest  base  to- 
bacco acrea'^e  for  a  farm  would  permit  the  production 
of  the  greatest  number  of  acres  of  tobacco  and  would 
give  th^e  greatest  number  of  acres  upon  which  pay- 
ments could  be  received.  If  the  producer  has  already 
made  changes  in  his  farm  enterprises  to  displace  a 
])art  of  the  acreage  formerly  used  for  tobacco,  it  may 
be  to  his  advantage  to  select  the  lowest  possible  base 
tobacco  acreage  in  order  that  the  other  enterprises  and 
the  returns  obtained  from  them  may  be  disturbed  as 
little  as  possible.  Under  these  conditions  the  pay- 
ments for  reductions  in  tobacco  acreage  would  be  less, 
but  the  additional  income  from  the  other  enterprises 
miirht  be  more  than  sufficient  to  offset  the  difference 
solhat  the  total  farm  income  would  be  larger  with  a 
small  base  tobacco  acreage  than  with  a  large  one. 

It  should  be  kept  clearly  in  mind  at  all  times  that, 
under  the  terms  of  the  contract,  all  payments  to  pro- 
ducers are  made  in  consideration  of  certain  specified 
performances  in  1933,  1934,  and/or  1935.  They  are  m 
no  sense  a  reward  for  what  has  been  done  in  the  past, 
])ut  each  producer  is  permitted,  through  his  choice  ot  a 
base  acreage,  to  take  account  of  adjustments  he  has 

The  Tobacco  World 


August  15,  1933 


i 


already  made  on  his  farm  in  planning  to  make  further 
adjustments. 

The  producer  is  required  under  the  contract  not 
to  make  any  further  applications  of  commercial  fer- 
tilizer in  1933  upon  land  used  for  tobacco  production 
if  the  resulting  total  application  per  acre  should  be 
larger  than  that  in  1932.  Also,  he  is  restrained  from 
adopting  unusual  cultural  practices. 

If  the  Secretary  finds  that  the  yield  per  acre  of 
tobacco  grown  by  any  producer  is  excessive  in  view  of 
seasonal  growing  conditions  and  methods  of  produc- 
tion, he  reserves  the  right  to  require  that  the  excessive 
])ortion  of  such  yield  shall  be  used  for  fertilizer  on  the 
farm  or  for  other  non-commercial  purposes.  This  pre- 
vents producers  from  offsetting  or  jDartially  offsetting 
decreases  in  acreage  by  increasing  the  yield  per  acre. 

Land  taken  or  kept  out  of  production  under  the 
terms  of  the  contract  shall  be  land  on  whcili  tobacco  is 
ordinarily  grown  on  the  farm  under  consideration, 
either  annually  or  during  the  course  of  a  rotation. 

No  crops  for  sale  may  be  grown  upon  any  part 
of  the  contracted  acreage.  Cover  crops  or  soil-main- 
tenance crops  not  to  be  harvested  may  be  grown  upon 
it  at  any  time  and,  in  1933,  food  crops  for  consumption 
on  the  farm  or  feed  crops  to  be  fed  to  livestock  that  is 
to  be  consumed  on  the  farm  may  be  grown  on  not  more 
than  one-half  of  it.  The  remainder  must  be  left  idle. 
In  1934  and/or  1935  the  Secretary  may  require  that  no 
crops  other  than  soil-maintenance  crops  be  grown  on 
any  part  of  the  contracted  acreage. 

The  production  of  food  and  feed  crops  on  one-half 
the  contracted  acreage  is  permitted  in  1933  in  order 
to  disturb  as  little  as  possible  the  adjustments  already 
made  on  tobacco  farms.  Many  growers  have  already 
made  plans  which  involve  reducing  their  1933  tobacco 
acreage  and  have  planted  a  portion  of  the  base  tobacco 
acreage  in  other  crops.  The  amount  of  such  planned 
reduction  in  tobacco  acreage  which,  on  the  average, 
has  been  planted  to  other  crops  has  been  estimated  to 
be  between  20  and  25  per  cent,  of  the  base  tobacco 
acreage.    If  this  estimate  is  correct,  this  would  mean 


that  approximately  half  of  the  contracted  acreage  of 
1933  is  now  used  for  these  crops. 

If  food  crops  for  home  consumption  on  the  farm  or 
feed  crops  for  livestock  for  home  consumption  on  tlie 
farm  are  harvested  or  pastured  on  more  than  one-half 
the  contracted  acreage  in  1933,  the  acreage  on  which 
payments  shall  be  made  in  1933  shall  be  reduced  by  the 
number  of  acres  so  used  in  excess  of  the  50  per  cent, 
allowed. 

In  no  case  can  the  producer  be  required  to  grow  a 
smaller  acreage  of  tobacco  than  the  allowed  acreage 
for  1933.  At  the  Secretary's  discretion,  the  required 
reduction  of  acreage  in  1934  and/or  1935  may  be  less 
than  the  required  reduction  in  1933,  or  if  he  considers 
it  advisable  to  do  so,  the  limitations  upon  acreage  may 
be  lifted  altogether. 

On  the  other  hand,  a  further  limitation  may  be 
imposed  upon  the  use  of  the  contracted  acreage  (i.  e., 
that  portion  of  the  base  tobacco  acreage  not  permitted 
in  tobacco).  If  a  continued  reduction  of  tobacco  acre- 
age is  required,  the  Secretary  may,  if  he  should  find 
it  necessary,  require  the  producer  to  grow  no  crops  for 
harvest  or  for  pasture  upon  any  portion  of  the  con- 
tracted acreage.  However,  in  case  the  limitations 
upon  tobacco  acreage  are  made  inoperative  for  either 
or  both  of  these  years  the  limitations  upon  the  use  of 
contracted  acreage  also  would  be  made  inop>erative. 

In  exercising  the  privileges  set  forth  in  the  con- 
tract with  respect  to  1934  and/or  1935,  the  Secretary 
will  take  into  account  the  supply  relationships  among 
districts.  Any  action  taken  will  apply  uniformly  to  all 
producers  who  are  parties  to  the  contract  of  a  given 
district. 

Any  farm  is  eligible  for  an  acreage  reduction  con- 
tract if  tobacco,  of  the  type  or  types  named  in  the  con- 
tract, w^as  growTi  upon  it  in  1931  or  1932. 

No  contract  will  be  entered  into  unless  it  is  made 
with  either  (1)  a  person  having  complete  control  over 
the  use  of  the  land  involved  for  the  full  term  of  the  con- 
tract, or  (2)  a  person  w^ho  has  obtained  the  necessary 
signatures  on  the  Statement  of  Consent  to  give  him 
such  control. 


Organize  and  Join  National  Association 

By  WILLIAM  A.  HOLLINGSWORTH 
President,  Retail  Tobacco  Dealers  of  America,  Inc. 


HE  Retail  Tobacco  Dealers  of  America,  Inc., 
the  national  association  organized  under  the 
National  Industrial  Recovery  Act,  to  act  on 
behalf  of  retail  tobacco  dealers  throughout  the 
country,  is  the  only  association  of  its  kind  which  has 
the  official  recognition  of  the  Federal  authorities  at 
Washington. 

It  should  be  borne  in  mind  that  any  merchant  who 
deals  in  whole,  or  in  part,  in  tobacco  i)roducts  is  vitally 
alTected  by  the  Recovery  Act  and  its  operations.  Or- 
ganization work  is  speedily  going  on  over  the  entire 
country.  Inquiries  are  pouring  in  directly  and  indi- 
rectly as  to  procedure  in  affiliating  with  R.  T.  D.  A., 
to  get  the  benefit  of  its  protection  and  advice. 

It  is  obviously  impossible  for  the  national  orga- 
nization to  be  in  close  touch  with  each  of  the  800,000 
retail  tobacco  dealers  in  the  United  States.  We,  there- 
fore, strongly  urge  that  each  community  proceed  at 
once  to  organize  a  local  association,  which  should  be- 

10 


come  a  member  of  Retail  Tobacco  Dealers  of  Amer- 
ica, Inc.  Even  where  local  organizations  already  ex- 
ist they  should  get  full  information  from  headquarters 
so  that  procedure  everywhere  may  be  uniform. 

In  order  that  dealers  everywhere  may  know  how 
to  proceed  rapidly  in  their  local  work,  they  should, 

1.  Call  a  meeting  of  dealers. 

2.  Organize  an  association. 

3.  Adopt  constitution  and  by-laws. 

4.  Procure  members. 

5.  Have  the  association  become  affiliated  with  the 

national  organization,  the  R.  T.  D.  A. 

6.  Each    member    of    the  local  organization  w^ill 

then  automatically  be  a  member  of  the  na- 
tional organization. 

Full  information  and  forms  which  will  permit 
dealers  to  organize  and  function  may  be  obtained  by 
applying  to  Retail  Tobacco  Dealers  of  America,  Inc., 
233  Broadway,  New  York,  N.  Y. 

Tk€  Tobacco  World 


IT  TAKES 


HEALTHY  NERVES 

TO  FLY  EIGHT  DAYS  AND  NIGHTS 

WITHOUT  A  STOP 


N 


•  FRANCES  MARSALIS  and  LOUISE  THADEN  set  the 
world's  endurance  flight  record  for  women  when  they  flew 
more  than  196  hours  without  a  stop  through  fog,  rain, 
bUnding  sun,  and  pitch'black  night. 

#  Miss  Marsalis  and  Miss  Thaden  hold  a  multitude  of  other 
flying  records.  It  takes  healthy  nert^s  to  fly... doubly  so  to 
fly  like  these  two  young  women.  It  is  significant  that  both 
are  enthusiastic  Camel  smokers* 


Camels  are  made  from 
finer,  MORE  EXPENSIVE 
tobaccos  than  any  other 
popular  brand.  You  will 
find  Camels  rich  in  flavor 
and  delightfully  mild. 


MATCHLESS 
■  LIND 


STEADY  SMOKERS  |irjSM«sniNTOKNiiw 
TURN  TO  CAMELS 

Miss  Thadeh^  says:  "Flying  is  a  terrific 
strain  at  times.  I  frankly  don't  know 
what  I  should  do  without  cigarettes. 
But  I've  found  that  difTerent cigarettes 
have  differenteff ects  on  my  nerves.  For 
some  years  I've  smoked  Camels.  They're 
much  milder  and  never  upset  my  nerves." 
Miss  Marsaus  says:  "I  started 
smoking  Camels  because  most  of  my 
friends  who  were  flyers  seemed  to  pre- 
fer them.  I've  never  changed  because 
I  can't  afford  to  take  chances  with  my 
i^rvous  system." 

»        «        « 

Gamers  costlier  tobaccos  never  jangle 
the  nerves,  yotir  taste  and  you  rnerves 
will  confirm  this.  Turn  to  Camels. 


h 


•  WHAT  A  THRILL!  And  how  a  good 
smoke  adds  to  its  enjoyment.  Light  up  a 
cigarette.  And  for  the  sake  of  your  nerves^ 
make  it  a  Camel. 


Copyrlfht.  1933, 
B.  J.  Reynolds  Tobacco  Company 


NEVER  GET  ON  YOUR  NERVES 
NEVER  TIRE  YOUR  TASTE 


Am^tjs,  igU 


U 


Famous  1730  Virginia  Tobacco  Law 


By  DR.  HENRY  R.  McILWAINE 

Virginia  State  Libarian 

(Concluded) 


HE  INSPECTORS  were  to  make  prompt  re- 
ports to  the  naval  officers  as  to  all  exi)ort  to- 
bacco inspected  and  stamped  by  tliem  and  in 
what  ship  or  ships  same  was  laden. 
Inspectors  were  to  take  solemn  oath  that  they 
would  faithfuUv  attend  to  their  duties  and  i>ive  large 
bond  with  approved  security.  They  were  to  atteml 
daily,  Sundavs  and  liolidays  excepted,  at  the  ware- 
houses from'the  tenth  dav  of  November  (the  day  on 
which  inspections  of  the  new  crop  of  tobacco  were  to 
bcirin)  till  the  last  day  of  the  following  June,^  alter 
which  time  no  tobacco  was  to  be  received  tdl  Novem- 

*  The  salarv  of  an  inspector  was  to  be  sixty  pounds 
sterling  per  annum  (about  ^m  in  our  present 
monev)  to  be  paid  him  by  the  Colony,  and  all  lees 
were 'to  be  turned  in  to  the  treasurer  of  the  Colonv. 
No  inspector  was  allowed  to  receive  any  reward  in 
addition  to  his  salary,  and  no  inspector  was  allowed 

to  trade  in  tobacco.  .  i    i 

The  person  cominu:  with  a  tobacco  note  and  ae- 
mandiiig  deliverv  of  the  hogshead  or  other  package 
of  tobacco  represented  by  the  note  had  the  right  to 
demand  reinspection  of  the  tobacco  so  as  to  be  assured 
of  its  o-oodness.  In  case  of  dispute  l)etween  the  owner 
of  the^iote  and  the  inspectors,  the  matter  was  to  be 
settled  by  three  justices  of  the  peace  not  related  to 
either  partv  in  the  controversy.  , 

Foro-erV  of  a  tobacco  note  or  tampering  witu  a 
hogshead  or  other  package  of  tobacco  after  it  had  been 
inspected  and  stamped  was  to  be  accounted  a  Klony. 
The  proprietor  of  the  land  on  which  a  warehouse 
was  to  be  erected  was  asked  in  the  law  jo  l^"\l^^  f 
warehouse  and  construct  a  convenient  wharf,  for  both 
of  which  he  was  to  be  allowed  just  rental.  If  an  owner 
refused  to  construct  the  warehouse  and  the  whari, 
commissioners  managing  the  l)usiness  were  to  value 
an  acre  of  suitable  land,  which  the  inspectors  or  any 
other  person  or  persons  might  purchase  at  the  price 
named  and  on  which  they  would  be  expected  to  con- 
struct the  warehouse  and  the  wharf,  receiving  an- 
nuallv  a  just  rental  therefor. 

All  loss  bv  fire  was  to  l)e  made  good  to  the  owner 
or  owners  of 'the  buildings  and  contents  by  the  Gen- 
eral Assembly  at  the  next  session.       ,      ^    ,     e   k 

The  act  was  to  be  in  force  from  the  nrst  ot  Au- 
gust next  ensuing  for  four  years. 

In  conclusion,  I  hope  that  you  will  permit  me^  to 
read  what  one  of  our  best  Virginia  historians,  :Mr. 
Fairfax  Harrison,  has  written  as  to  these  elTects.  At 
the  beginning  of  Chapter  Two  of  his  very  interesting 
book  entitled  "The  Equine  F.  F.  Vs.,"  Mr  Harrison 
writes  as  follows:  ''However  attained,  such  was  the 
status  of  the  Virginia  horse  [that  is,  as  set  forth  in 
the  preceding  chapter]  when  the  enactment  and  en- 
forcement of  Governor  Gooch's  tobacco  inspection  law 
of  1730  inaugurated  in  the  colony  an  era  of  prosperity 
and  consequent  extravagance,  the  like  of  wliicli  had 
never  been  known  before.  It  was  in  that  period  that 
the  local  magnates  prepared  to  abandon  their  planta- 


tion houses,  erected  'after  the  Virginia  manner  of 
building'  defined  in  the  statutes,  of  which  Tuckahoe 
survives  as  a  tvpe,  and  to  construct  mansion  houses 
in  the  English  tVjidition,  such  as  AVestover  and  ^Mount 
Airy;  to  import  and  use  'chariots'  for  occasions  of 
ceremonv;  to  drink  madeira  as  well  as  bumbo;  to  ride 
formallv  to  hounds;  and  to  keep  horses  for  racing 
only."  * 

Of  course,  in  the  beginning  there  was  some  op- 
position to  the  law.    AVheii  it  was  passed  by  the  House 
of  Burgesses,  five  members  voted  against  it,  the  num- 
ber of  those  voting  for  it  being  forty-six.    In  the  next 
year  or  two  several  of  the  warehouses  were  burned. 
The  unintelligent  ])eople  objected  particularly  to  the 
necessitv  for  carrying  the  tobacco  to  designated  ware- 
houses, to  the  strict  hispection,  and  to  the  burning  of 
the  trash  tobacco.    Governor  Gooch  wTote  a  pami)hlet 
which  was  widelv  distributed  explaining  in  the  clear- 
est manner  the  virtues  of  the  act.     The  title  was  "A 
Dialogue   between    Thomas    Sweet-Scented,    William 
Oronoco,  Planters,  both  men  of  good  understanding, 
and  Justice  Love  Country,  who   can   speak   for  him- 
self."    It   was    printed    in   Williamsburg  by  AVilliam 
Parks  in  17:^2  and  went  through  at  least  three  editions. 
[Many  copies  must  have  been  printed.    It  is  now,  bow- 
ever,  one  of  the  scarcest  items  of  Virginia,  so  scarce 
that  it  was  altogether  overlooked  by  AVilliam  Clayton 
Torrence  when    he    prepared    in    1908    his    excellent 
*'Trial  Biblioirraphv  of  Colonial  Virginia."  It  was  not 
till  1924  that  the  Virginia  State  Library  was  able  to 
secure  a  copv  and  then  only  a  i)hotostat  copy  of  an 
original  in  tlie  John  Charter  Brown  Library.    However 
it  had  done  its  work  hel])ing  i)owerfully  to  win  the 
support  of  all  classes  in  Virginia  for  the  law. 

No  law  ever  had  more  salutary  effects.    Virginia 
planters  and  traders  in  tobacco  began  to  grow  wealthy 
and  able  to  import   fine  raiment  and  fine  furniture 
and  jewelry  from  abroad.     Life  expanded.     The  best 
of  wines  and  other  liquors  were  imported  in  surpris- 
ing- (piantities.     Thoroughbred  horses  were  imported 
nol  onlv   for  riding   but   especially   for   racing.    The 
great  houses  of  Virginia  such  as  Westover,  Shirley, 
Carter's  Grove,  Mount  Airy,  Sabine  Hall,  etc.,  were 
built.    Better  still,  these  houses  were  filled  with  good 
books.     It  became  the  fashion  for  substantial  ])eo])le 
to  order  from  England  a  goodly  number  of  books  each 
year.    They  fre(iuently  used  when  speaking  and  writ- 
ing to  each  other  the 'term  *'my  book-seller"  in  very 
miu'h  the  familiar  way  in  which  I  am  told  that  some 
of  their  degenerate  descendants  now  use  the  term  "my 
bootlegger."     However  this  may  be,  it  is  a  fact  that 
(»ur  Coh)niaI  ancestors  ])rofite»l  vastly  by  the  reading 
of  these  books  in  a  Icisuwe  that  their  wealth  enai)led 
them  to  enjov.     So  that  at  the  period  of  the  Hevolu- 
tionarv  War' the  number  of  great  men  jirodiiccd   by 
Vir^niiia  has  caused  the  rest  of  the  world  to  wonder. 
Am?  this  wealth  which  i)ermitted  the  leisurely  reading 
and  studv  and  meditation  of  our  country  gentlemen 
was  largely  built  up  on  tobacco  as  inspected  and  ex- 
ported in  accordance  with  this  great  act  of  1730. 

Th€  Tobacco  WorU 


Theure  milder 


Tke^  Taste  better 


©  19JJ.  LlGCBTT  ft  llvtU  TOIACCO  CO. 


t$ 


August  15,  1933 


They  Applauded  the  Commercial  Announcements! 

An  Old  Gold  Radio  Experience  of  Interest  to  Mr.  Ripley 

By  FRANK  W.  HARWOOD 
Vice-President,  Lennen  &  Mitchell,  Inc. 


X  oonimon  with  other  advertising  agencies,  one 
of  our  biggest  problems  in  producing  radio 
programs  intended  to  be  integral  parts  of  ad- 
vertising campaigns,  has  been  the  treatment  of 
conmiercial  announcements. 

As  far  as  the  sponsor  and  his  agency  are  con- 
cerned, the  advertising  message  in  a  broadcast  is  its 
most  important  part."  All  sorts  of  solutions  to  this 
troublesome  problem  have  been  suggested,  even  to 
the  seriously  meant  and  well- intended  suggestion  that 
the  advertisements  be  eliminated  from  radio  programs 
altogether.  But  that  would  be  no  solution  because 
without  the  advertising  announcement  the  whole  pur- 
pose of  the  broadcast  would  be  ignored. 

Personally,  I  have  never  believed  that  the  radio 
public  was  as  antagonistic  to  tlie  spoken  advertise- 
ments inserted  in  the  entertainment  as  many  have  been 
led  to  believe.  I  always  have  thought  that  the  majority 
of  listeners  realize  that  programs  must  have  economic 
support,  and  that  in  the  main  they  accept  quite  will- 
insrlv  the  advertising  that  goes  with  the  entertainment. 
There  is  a  dilference,  however,  between  mere  ac- 
ceptance and  close  cordial  attention.  To  gain  the  lat- 
ter is  the  real  problem.  I  do  not  believe  the  former 
ever  was  a  problem  to  any  considerable  extent. 

Our  recent  experience  in  the  advertising  of  Old 
Gold  cigarettes  over  the  network  of  the  Columbia 
Broadcasting  System  w^as  an  eye-opener.  For  this 
program  we  use  the  largest  hook-up  ever  engineered 
for  a  commercially  sponsored  program.  Every 
Wednesday  evening  \ve  employ  eighty-six  stations  of 
the  Columbia  chain,  making  the  program  available  to 
96  per  cent,  of  the  poi)ulation  of  the  nation.  The  ex- 
perience of  which  I  si)eak  was  so  unconnnon  that  I  be- 
lieve it  will  be  of  interest  to  all  advertisers  and  pro- 
ducers of  commercially  sponsored  radio  programs. 

We  wanted  to  make  it  possible  to  present  the  Old 
Gold  program  before  a  large  attending  as  well  as  lis- 
tening audience.  To  that  end  we  engaged  Carnegie 
Hall  in  New  York  City.  Carnegie  Hall  is  the  most  re- 
nowTied  concert  auditorium  in  the  United  States.  It 
seats  3000  persons.  For  several  decades  it  has  been 
the  home  of  the  finest  concert  and  choral  organizations 
in  New  York. 

The  first  Old  Gold  program,  with  Fred  Waring 
and  his  Pennsylvanians,  was  given  there  on  July  5th. 
Wlien  David  Koss,  of  the  I'olumbia  chain  acting  as 
announcer,  finished  reading  the  commercial  announce- 
ment that  evening,  he  was  greeted  with  thunderous 
applause  in  the  same  measure  and  with  the  same  en- 
thusiasm that  had  been  so  generously  accorded  to  Mr. 
Waring  and  his  entertainers.  Mr.  Ross  was  so  taken 
by  surprise  that  he  lost  his  usual  easy  presence  and 
stared  open-mouthed  at  the  immense  audience  beyond 
the  footlights.  Later,  when  he  had  recovered  his 
aplomb,  he  half-soriously,  half-humorously  spoke  of 
the  happening  as  "the  triumph  of  my  conmiercial 
career."  The  business  representatives  from  the  Co- 
lumbia chain  were  thunderstruck.     Such  a  thing  had 

''14 


(< 


never  happened.  As  they  put  it,  they  ** never  ex- 
pected to  live  to  see  the  day  when  an  advertisement 
would  be  applauded."  They  tried  to  fathom  the  rea- 
son and  finally  decided  that  it  must  have  been  due  to 
the  fact  that  it,  was  our  first  night  in  Carnegie  Hall. 

But  lo  and  behold!  It  happened  again  on  July 
12th.  And  still  again  on  July  19th.  (Presumably  it 
will  continue  to  happen.)  Here  was  material  of  an- 
other order.  This  was  not  a  flash  in  the  pan ;  this  was 
something  real.  So  we  started  to  dig  a  little  deeper. 
We  went  through  the  nuiil  which  had  been  coming  in  in 
increasing  volume  long  before  we  forsook  the  studio 
to  place  our  broadcast  in  Carnegie  Hall.  In  the  mail 
we  found  the  explanation.  It  was  there  all  the  time. 
The  explanation  is  that  the  audience  genuinely  liked 
the  connnercial  announcements  and  many  of  theni  had 
taken  the  trouble  to  write  in  and  say  so.  The  liking 
was  spontaneous,  but  there  was  not  available  an  easy 
method  of  expressing  it.  At  Carnegie  Hall  the  method 
was  easy  and  wholly  natural.  There  they  were,  3000  in 
the  audience,  and  they  could  express  their  approval  in 
a  natural  manner.  Hence  the  applause.  Millions  scat- 
tered in  their  homes  all  over  the  nation  could  not  do 
this.  Their  letters,  however,  revealed  that  they  felt 
about  the  radio  advertising  much  the  same  as  did  those 
in  the  Carnegie  Hall  audience. 

A  few  sample  excerpts  from  letters  show  this 

clearlv.  .  . 

A  St.  Louis  man  engaged  in  the  automobile  busi- 
ness, wrote: 

*'Your  'plugging'  is  so  fair  and  refreshingly  dif- 
ferent." 

A  Hartford,  Conn.,  merchant  wrote: 

**You  are  handling  your  advertising  in  a  very 
dignified  and  yet  convincing  manner  without  detract- 
ing too  much  from  the  listener's  entertainment,  which 
is  the  common  fault  of  many  radio  programs." 

A  New  York  editor  wrote : 

**Best  of  all  is  the  wonderful  way  in  which  you 
are  getting  over  your  commercial  announcements  on 
Old  Gold  cigarettes.  I  think  they  are  the  smoothest 
sales  talks  I  have  ever  heard!" 

A  Bostonian  wrote : 

*'You  have  a  most  novel  and  pleasing  way  of  ad- 
vertising. Your  fairness  is  admirable.  Certainly  if 
a  man  is  not  prejudiced  your  logic  will  surely  persuade 
him  at  least  to  try  Old  Gold." 

These  bami)le  excerpts  are  typical.  In  my  opinion 
thev  are  proof  that  the  commercial  advertising  in 
radio  programs,  heretofore  considered  so  hazardous 
in  the  effect  on  audience  attention,  is  not  so  hazardous 
after  all. 

The  real  problem  is  to  make  the  commercial  an- 
nouncement as  interesting  as  the  i)rogram.  If  the 
program  is  first-rate  and  the  advertising  measures  up 
to  the  entertainment  standard,  there  will  be  no  danger 
of  losing  the  audience.  The  public  apparently  is  of  a 
mind  to  be  fair  about  it.  They  simply  want  advertisers 
to  be  fair  with  them. 

Tht  Tobacco  World 


MIA. 


Billy  Penn  Feeds  Blue  Eagle 

IIILADKLPIIIA  manufacturers,  distributors, 
and  retailers  are  anxiouslv  awaiting  the  out- 
come  of  the  National  Recoverv  Administra- 
tion's  ])lanket  code  adoption,  which  became 
effective  August  1st.  Wages  have  been  increased  in 
many  cases  and  employment  also  increased,  which  can 
have  but  one  result — a  substantial  increase  in  the  vol- 
ume of  sales  of  all  merchandise.  Webster  Eisenlohr, 
Inc.,  and  the  (J.  H.  P.  Cigar  Co.,  were  among  the  first 
cigar  manufacturers  in  Philadelphia  to  announce 
through  wi<lespread  advertisements  that  they  had 
signed  the  blanket  code  of  the  NRA  and  were  eager 
to  co-operate  in  the  movement  for  the  betterment  of 
business  and  living  conditions.  A  general  feeling  of 
co-operation  and  optimism  prevails  throughout  the 
city. 


II 


M.  J.  Dalton  Featuring  "Match  King 


UNE  winclow  rfisplay  !n  the  M.  J.  Dalton  store 

is  featuring  the  new  Everlasting  Match  in  a 

combnation    deal    with    any    of    the    popular 

brands  of  cigarettes  at  79  cents. 

The  Everlasting  Match  brings  to  mind  at  once  the 

screen  production  ''The  Match  King,"  in  which  the 

inventor  of  the  "everlasting"  match  was  ])laced  in  an 

insane   asylum   to   prevent   him   from   marketing  his 

invention. 

The  Piverlasting  Match  is  an  attractive  lighter 
which  oi)erates  without  wheels,  wicks,  or  springs  and 
is  small  enough  to  be  carried  in  a  pocket  or  milady's 
purse  without  any  inconvenience.  There  arc  many  at- 
tractive finislies  and  sizes  to  choose  from. 

One  exjunple  of  its  tremendous  ])0])ularity  is  the 
fact  that  the  Everlasting  Match  is  sold  at  more  than 
120  concessions  at  the  Century  of  Progress  Fair  in 
Chicago. 


John  Wagner  &  Sons  are  dis|)laying  the  NRA  em- 
blem in  their  offices  and  co-operating  to  the  fullest  ex- 
tent in  the  recovery  movement.  I.  IV  White,  mnnager 
of  the  cigar  depart'ment,  has  just  returned  from  a  trip 
through  the  northeastern  part  of  the  State  and  reports 
a  wonderfullv  successful  trip.  Last  week  he  visited 
the  trade  in  Atlantic  City  and  returned  with  a  splen- 
did volume  of  orders. 

August  15.  I9SS 


Trade  Notes 


Sam  Adler,  representing  the  Villazon  factory,  is 
making  his  headquarters  for  the  summer,  at  the  Am- 
bassador Hotel,  Atlantic  City. 


The  Royalist  factory,  Grabosky  Bros.,  Inc.,  North 
Second  Street,  are  operating  at  a  good  pace  and  main- 
taining their  sales  and  distribution  at  a  substantial 
rate. 

The  M.  J.  Dalton  stand,  617  Chestnut  Street,  and 
other  stands  of  the  Yahn  &  McDonnell  chain  throughout 
the  city  are  featuring  a  fine  dis])lay  of  ^ledalist  cigars 
in  their  windows  this  week.  This  fine  product  of  E.  A. 
Kline  is  attracting  lots  of  attention,  as  recorded  by  the 
sales  in  this  territory. 


George  Stocking,  of  Arango  y  Arango,  was  in 
town  last  week  visiting  John  Wagner  &  Sons,  local 
distributors  of  the  Don  Sel)astian  brand,  which  is  main- 
taining an  excellent  sales  volume  here,  as  well  as  in 
other  parts  of  the  country.  Mr.  Stocking  reports  bus- 
ines<  niucii  better  than  last  year  for  his  company. 


James  Heaney,  of  the  American  Cigar  Company, 
ran  <^yvv  from  N(nv  York  hist  week  to  pay  a  visit  to 
Vnhii  «5c  McDonnell,  local  distributors  of  Anthony  y 
Cleopatra,  Henry  Clay  cK:  Bock  brands,  etc.  This 
local  house  is  o])erating  under  the  "Blue  Eagle"  and 
co-o|)eratini;  in  eveiy  way  possible  with  the  Industrial 
Recoverv  Administration. 


George  Zifferblatt  &  Co.,  South  Third  Street,  man- 
ufacturers of  tlie  well-known  Habanello  cigar,  are 
maintainint;  a  steady  ])ace  in  their  manufacturing  op- 
erations and  their  brand  is  meeting  with  a  good  de- 
mand. L.  Konfonl,  Joseph  Miller  and  H.  Fleshin 
liave  recen<lv  been  added  to  the  sales  organization, 
c«'>verinu  northern  New  Jersey  territory  with  good 
etTect. 


News  From  Congress 


p.        'AND 

Ft  b  E  R  A  L 

Departments 


From  our  (Washington  Bureau  €2ZAlb££  Building 


GREAT  deal  of  attention  is  centered  on  the 
tobacco  code,  submitted  by  distributors  and 
retailers,  because  of  the  fact  that  this  is  the 
lirst  in  which  an  attempt  has  been  made  to  fix 
prices  for  manufactured  products.  An  effort  is  being- 
made  by  the  oil  industry  to  secure  some  sort  of  price 
fixing  for  crude  oil,  l)ut'no  industry  has  yet  submitted 
as  complete  a  plan  for  price  control  of  manufactured 
goods  as  contained  in  the  toliacco  agreement. 

Ct3     CX3     CJ3 

VASION  of  the  roqmrcmcTifs  of  employment 
codes  by  retail  stores  which  have  signed  the 
President's  re-em])loyment  agreement  will  re- 
sult in  withdrawal  of  the  Blue  Eagle  insignia 
of  comi)liance. 

Aroused  by  reports  that  many  stores  which  have 
signed  codes  were  resorting  to  staggering  the  hours 
of  employees,  elimination  or  reduction  of  deli\'ery  or 
other  services  and  other  methods  of  avoiding  com- 
pliance with  the  spirit  as  well  as  the  letter  of  the  agree- 
ment. General  Hugh  S.  Johnson,  administrator  for  in- 
dustrial control,  on  August  0th  announced  that  drastic 
action  would  be  taken  against  such  establislnnents. 

Pointing  out  that  the  ])ur]K>se  of  the  re-employ- 
ment ]Mogram  is  to  increase  emi»loyment,  Johnson  as- 
serted ''there  can  be  no  misunderstanding  that  pur- 
pose. 

"The  longer  a  store  stays  open  each  week,  and  the 
shorter  number  of  hours  each  em])loyee  works  each 
week,  the  greater  will  be  the  number  wiio  will  be  em- 
ployed," he  declared. 

*  ''Many  owners  of  stores  ami  many  of  the  public 
have  misinterpreted  the  intent  of  the  Presidential 
agreement  and  of  the  provisional  retail  codes  in  this 
respect.  It  was  on  the  representation  that  stores  would 
remain  open  after  the  agreement  had  been  signed  as 
nearly  as  possible  as  many  hours  as  before  July  1, 
1933,  that  codes  w^ere  provisionally  approved." 

Referring  to  Section  8  of  the  agreement,  binding 
emi)loyers  '*not  to  use  any  subterfuge  to  frustrate  the 
spirit  and  intent  of  this  agreement  which  is,  among 
other  things,  to  increase  employment,"  Johnson  de- 
clared that  "when  emi)loy,rs  sign  this  agreement  with 
their  President  after  rea<ling  Section  8,  no  one  could 
conceivably  set  about  staggering  employee  hours,  en- 
forcing rest  periods  and  increasing  the  time  for  lunch 
without  ])ay,  or  either  directly  or  indir<'ctly  conspire 
to  defeat  the  very  purpose  of  the  agreement  by  ma- 
terially shortening  the  number  of  hours  which  the 
stores  had  customarily  stayed  open. 


"The  insignia  of  the  Blue  Ea.afle  must  be  with- 
drawn from  those  stores  which  eitlier  collectively  or 
individually  flagrantly  attempt  to  frustrate  the  i)ur- 
pose  of  the  President's  re-employment  agreement." 

Cj3     CJ3     Ct3 


EEKIXG  to  assure  uniform  interpretation  of 
the  antitrust  and  other  laws  which  are  affected 
by  the  trade  agreements  contained  in  codes 
adopted  under  the  Industrial  Recovery  Act, 
the  Department  of  Justice  has  assigned  two  assistant 
attorneys  general  to  the  National  Eecovery  Adminis- 
tration. 

The  responsibility  of  these  officials  will  be  to  see 
that  there  are  not  contained  in  codes  any  agreements 
of  the  type  which  the  Department  of  Justice  will  hold 
to  be  in  contravention  of  law\  They  will  also  see  tliat 
pronouncements  of  the  recovery  administration  are 
not  contrary  to  the  views  of  the  Department,  thus  elim- 
inating the*  possibility  of  one  branch  of  the  Govern- 
ment giving  approval  to  practices  which  are  disap- 
proved bv  another  branch. 

Wiuio  the  Industrial  Recovery  Act  will  permit 
competing  concerns  to  make  agreements  which  now 
are  absolutely  in  defiance  of  the  antitrust  laws,  there 
are  other  types  of  activity  which  will  not  be  aflfected 
by  that  legislation.  It  will  be  the  duty  of  the  Justice 
Department  representatives  to  see  that  no  such  activi- 
ties are  "slipped  over"  in  codes  approved  ])y  General 

Johnson. 

Time  limitations  in  codes,  making  them  effective 
for  only  a  stated  period,  will  restrict  the  relaxation  of 
the  antitrust  laws  now  permitted,  it  is  said  by  adminis- 
tration officials.  When  a  code  expires,  the  industry 
affected  will  revert  to  its  former  status  and  any  agree- 
ments or  activities  now  illegal  except  under  the  protec- 
tion of  a  code  again  will  be  outlawed. 

CX3     CS3     Cj3 

PPOIXTMEXT  of  Dr.  Willard  T..  Tliorp,  since 
l<i2r)  ])rofessor  of  economics  at  Amherst  Col- 
lege, as  director  of  the  Bureau  of  Foreign  and 
Domestic  Commerce  to  succeed  Frederick  L. 
Feiker,  was  announced  this  month  by  Secretary  of 
(\>nimerce  Daniel  C.  Roper. 

Dr.  Thorp,  who  is  but  thirty-four  years  old,  has 
long  been  active  in  researeh  and  statistical  investiga- 
tions and  is  the  author  of  a  number  of  works  on  eco- 
nomic and  business  questions. 

The  Tobacco  World 


Sub- Jobbers'  Convention 

At  a  meeting  held  on  August  8,  1933,  of  the  execu- 
tive board  of  the  United  States  Tobacco  Distributors 
Association,  it  was  unanimously  agreed  that  a  conven- 
tion of  all  of  the  sub-jobbers,  cash-and-carry  jobbers 
and  wholesalers  in  the  United  States,  be  held  at  the 
Breakers  Hotel  in  Atlantic  City,  N.  J.,  to  commence 
on  Sunday,  August  27, 19:)3,  and  all  members  and  those 
desiring  to  become  members  are  invited  to  attend  the 
convention. 

The  purpose  of  this  convention  is  to  adopt  a  code 
of  fair  competition  for  the  wholesale  tobacco  distrib- 
utors. 

It  is  desired  that  sub-jobbers  and  cash-and-carry 
jobbers  innnediately  form  their  local  organization  and 
a]>i)oint  delegates  who  should  connnunicate  with  Mr. 
Herman  H.  YalTe,  Secretary,  303  Fox  Building,  Phila- 
delphia, Pa.,  for  further  particulars. 

Aaron  B.  Hess 

Aaron  V*.  Hess,  former  i)resident  of  the  National 
Cigar  Leaf  Tobacco  Association,  which  preceded  the 
A.  C.  ^r.  Ij.  T.  D.,  died  in  the  General  lIosj)ital  at  Lan- 
caster, Pa.,  on  August  4th,  aged  sixty-two  years.  Be- 
fore his  retirement  from  the  tobacco  business  he  w^as 
the  head  of  Aaron  I>.  I  less  k  (^o.,  one  of  the  largest 
leaf  concerns  in  that  section  of  Pennsvlvania.  lie  was 
also  active  in  j)oIitics,  having  represented  Lancaster  in 
the  State  House  of  Representatives  for  fifteen  years. 
In  1928  he  was  nuide  Speaker  of  the  House.  In  addi- 
tion to  his  other  interests,  he  was  head  of  a  cigar  fac- 
tory, a  chemical  linn  and  a  water  works. 

Wiley  Post's  Healthy  Nerves 

p]ager  already  to  realize  his  dreams  of  planes  trav- 
eling at  dizzy  speed  in  the  "thin  air"  of  high  alti- 
tudes, Wiley  Post  pronounces  himself  completely  re- 
covered from  the  severe  strain  of  his  recent  solo  flight 
around  the  world. 

Veteran  aviation  men  marveled  at  the  physical 
endurance  shown  bv  Post  in  flving  alone  around  the 
world  in  7  days,  18  hours  and  41)VL'  mimites.  Asked 
al)out  his  smoking  preferences  by  an  interviewer,  Post 
said : 

**I  have  smoked  Camels  for  a  long  time,  so  I  don't 
worry    about    my    smoking    interfering  with  healthy 


nerves. 


>> 


B.  Wassernum  Co.,  of  7f)  Madison  Avenue,  New^ 
York  City,  have  complied  with  the  re(|uest  of  the  Pres- 
ident of  the  United  States  in  regard  to  maximum 
working  hours  and  minimum  salaries  for  their  staff. 
Beginning  August  1,  1933,  the  working  hours  of  the 
companv  are  from  1>  A.  ^L  to  5  P.  ^L  Monday  to  Yv'i- 
day.    Saturdav  !)  A.  ^L  to  1  P.  ^L 


The  Metropolitan  Tobacco  Company  has  sent  the 
following  letter  to  the  trade: 

**This  will  advise  you  that  pending  the  adoption 
of  a  Code  for  the  industry  as  a  whole,  this  company 
lias  signed  the  President's  Temporary  Blanket  Code. 
It  is  our  i)urpose  to  abide  l)y  the  Code  faithfully  and 
to  give  un<iualilieil  suj)port  to  the  President's  cam- 
paign for  re-employment. 

**We  ai-e  advising  you  of  the  action  which  we 
have  taken  in  order  that  you  may  know  that  we  are 
standing  Ijehmd  the  President  in  his  efifort  to  bring 
))ack  prosperity." 

Auijust  13,  1933 


MURIEL 


NEW    SIZE 


5^ 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  5^. 


Mfd.  by 
r.   LOKILLARD   CO.,  INC. 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 

JESSE  A.  BLOCK.  Wheeling.  W.  Va •••S''*'!'!*"! 

CHARLES  J.  EISENLOHR.  Philadelphia.  Pa ..Ex-President 

Jl'LIUS  LICHTENSTEIN.  New  York.  N.  Y yice-President 

WILLIAM  BEST.  New  York.  N.  Y Chairman  Executive  Committee 

MAI.  GEORGE  VV.  HILL.  New  York.  N.  Y Vice-President 

GEORGE  H.  HUMMELL.  New  York.  N.  Y y»«-P"»l^«°! 

H.  H.  SHELTON.  Washington.  D.  C X*""S"'-j     ! 

WILLIAM  T.  REED.  Richmond.  Va Vice-President 

HARVEY  L.  HIRST.  Philadelphia.  Pa Vice-President 

ASA  LEMLEIN    New  York.  N.  Y Treasurer 

CHARLES  DUSHKIND.  New  York.  N.  Y Counsel  and  Managing  Director 

Headquarters.  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio  •••'••^''"H"! 

CHAS.  B.  WITTROCK,  Cincinnati,  Ohio  Vice-President 

GEO.  S.  ENGEL.  Covington.  Ky Treasurer 

WM.  S.  COLDENBURG,  Cincinnati,  Ohio   Secretary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H.  DUYS.  New  York  City  •■:••••■■:••  Si"- j"* 

MILTON  RANCK,  Lancaster,  Pa -.First  Vice-Presider.. 

D    EMIL  KLEIN.  New  York  City  Second  Vice-President 

LEE  SAMUELS.  New  York  City  Secretary-Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 
ASSOCIATIONS 

TACK  A.  MARTIN.  Newark.  N".  J ^•••/Vr  "?''"•  5"! 

ALBERT  FREEMAN,  New  York,  N.  Y --First  Vice-President 

IRVEN  M.  MOSS.  Trenton,  N.  J Second  Vice-President 

ABE  BROWN,  ISO  Grumman  Ave.,  Newark,  N.  J Secretary -Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA  LEMLEIN  ••'.••••  J'"!^*"* 

SAMUEL  WASSERMAN    Vice-President 

THE  NATIONAL  ASSOCIATIONS  OF  TOBACCO 
DISTRIBUTORS 

C.  A.  JUST.  St.  Louis,  Mo ""••P'"*'!^*''* 

E    ASBURY  DAVIS,  Baltimore.  Md Vice-President 

E.  W.  HARRIS.  Indianapolis.  Ind Vice-President 

TONATHAN  VIPOND.  Scranton.  Pa Vice-President 

GEO.  B.  SCRAMBLING.  Cleveland,  Ohio Treasurer 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jersey  City,  N.  J SecreUry 

IT 


SEPTEMBER  1,  1933 


Estahlithed    1886 


"BEST  OF  THE  BEST" 


Manufactured    bjr 


A.  SANTAELLA  &  CO. 


Office,  1181  Broadway.  New  York  City 

FACTORIES:  Tampa  and  Kep  West.  Florida 


OUR  HIGB-GRADE  NON-EVAPORATINO 

aGAR  FLAVORS 

Make  tobacco  meKow  and  smooth  in  character 
and  Impart  a  most  palatable  flavor 

FUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
EBTUN.  AMOMATIZEI.  BOX  FLAVOBS.  PASTE  SWEETENEIS 

FRIES  6l  BRO.,  92  Reade  Street.  New  York 


iaim>m>suiv9/:'^*^Ais*i^'' 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (7Sc  )  payable 
strictly  in  advance. 


it/'^v/a\VAi\v/tt\y/8<y/a^y/t\i:/>\y^\v^N"/y"^'.^^-''*  '^^^ 


POSITION  WANTED 


CIGAR   FACTORY   SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience    With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia, 


HAVANA  CIGARS 


BEER  WITHOUT  CIGARS,  IS  LIKE  KISSING  WITHOUT 
LOVE — Adopt  as  your  slogan,  "Kiss  your  beer,  but  love  your  ci- 
gars." Specially  those  Havana  blended,  "Good  to  the  last  Puff," 
manufactured  by  A.  Ramirez  &  Co.,  Post  Office  Box  1168,  Tampa, 
Fla.    Write  them  for  particulars  today. 


POSITION  WANTED 


New-paper  and  magazine  advertising  executive,  thoroughly 
experienced,  formerly  with  local  newspapers  and  agencies,  and  also 
advertising  manager.  Position  with  tirm  desiring  an  advertising  man, 
salesman  or  assistant  to  manager.  Knows  marketing,  merchandis- 
ing and  distribution.  Salary  not  as  important  as  opportunity  to 
demonstrate  actual  worth  and  abilit.\ .  References  the  highest. 
Address,  F.  H.  Riordan,  5915  Webster  Street,  Philadelphia,  Pa. 


Tobacco  Merchants'  Association 
Registration  Bureau,  SEw'iokTcm 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Hegistratiou,         (see  Note  A),  $5.00 

Search,                   (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A — An  allowance  of  $2  will  be  made  to  membert  of  the  Tobacco  Mer> 
chants'  Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(30)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.(X))  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


STEIN-WAY :— 46.224. 

Ohio,  June  22,  1933. 


REGISTRATION 

lor    cigars.     Joseph    Weinreich,    Dayton, 


TRANSFERS 

OHIO  BOND: — 27,972  (U.  S.  Tobacco  Journal).  F'or  cigars,  ciga- 
rittes  and  cheroots.  Registered  December  7.  1903,  by  The  Calvert 
Litho.  Co.,  Chicago,  III.  Through  mesne  transfers  acquired  by 
American  Box  Supply  Co..  Detroit,  Mich.,  and  re-transferred  to 
Iknrv  K.  Cigar  Co.,  Detroit.  Mich.,  June  12.  1933. 

GOOD  DEED:— 35,655  (United  Registration  Bureau),  and  19,709 
(Tobacco  World).  For  cigars,  cigarettes,  cheroots  and  tobacco. 
Registered  February  17,  1910,  and  February  17,  1910,  respectively, 
by  .American  Litho.  Co.,  New  York,  N.  Y.  Through  mesne  trans- 
fers ac<|uired  by  .American  Box  Supply  Co.,  Detroit,  Mich.,  and  re- 
transferrcd  to  Henrv  K.  Cigar  Co.,  Detroit,  Mich.,  June  12,  1933. 

THE  OUTLOOK:— 16,033  (National  Registration  Bureau  of  Mil- 
waukee, Wis).  F"or  cigars.  Registered  March  24,  1909,  by  Cadil- 
lac Cigar  Box  Co.,  Detroit,  Mich.  Transferred  to  Henry  Mazer 
Cigar  Co.,  Detroit.  Mich..  July  21,  1933. 

MEADOW  BROOK:— (Tobacco  Trade  Journal).  For  cigars. 
Registered  September  2.  1911,  by  Klingenberg  Bros.,  New  York, 
N.  Y.  Transferred  by  Harry  Prochaska,  Inc.,  New  York,  N.  Y., 
successors  to  the  registrants,  to  Golovine  Cigar  Co.,  Inc.,  New 
YcM-k.  N.  Y..  July  24,  1933. 


*'What   a   welcome  visitor 

The  Tobacco  World 

must  be  to  wholesalers  and 
retailers ! 

*'If  they  are  only  half  as 
interested  in  reading  it  as 
we  ourselves  are,  we're  glad 
our  ad  is  in  it  regularly" — 

says  an  advertiser. 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may   obtain    complete    details   promptly    by  addressing   the 

AUTOKRAFT  BOX  CORPORATION. 


Phi  la..  Pa. 
Hanover.   Pa. 
Cincinnati,  Ohio 


Ynrk     P/j 

AUTOKRAFT  BOX  CORPORATION        c:/,k..,o  m 

LIMA     Ohio  Detroit  Mich. 

A  Nationwide  Service  Wheeling,  W.  Va. 


— ^— P.»i  M 


llllllllllllllllllll 


niiiiiiiiiiiiiiiiiimiii 


PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   MONTH  AT  236  CHESTNUT  ST..  PHILA..  PA. 


After 
nothing 


all 
satisfies  like^ 


a  good  cigar 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box-  and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


WHEN  BUYING  CIGARS 

cmember  thjt  Regardless  of  Price 

THE  BEST  CIGARS 

ARE    PACKED    l> 

WOODEN   BOXES 


THE  TOBACCO  WORLD 


Vol.  53 


SEPTEMBER  1.  1933 


No.  17 


The  TOBACCO  WORLD  has  sinned  the  President's  agree- 
ment and  is  operatimi  under  the  Xh'.l  Code,  (jhtdly  and  whole- 
heartedly co-operatinij  to  the  fullest  extent  in  the  Administra- 
tion's effort  to  promote  industrial  recovery. 


EAVK  it  to  Will  lio-crs  to  put  it  in  a  way  we 
can  all  understand.    Vou  don't  find  him  taking 
the  easiest  way  and  usinu,"  locutions  like  "elTec- 
tuatinu:  the  i)olicv  of  this  title."     it'  vou  Us- 
toned  to  him  on  the  l)i.L»-  NHA  radio  proi^ram  last  Sun- 
day  niiiht,   vou   heard   him   sjiv   something;-   like   this: 
"Take  a  nuui  running:  a  store  down  at  the  corner.    He 
wants  to  help.    So  he  hires  another  man  to  work  in  his 
store.     He  already  had  one  man  woikinu:  for  him,  and 
he  could  have  *2:o\  aloni;-  without  him,  hecause  the  hoss 
himself  could  have  taken  care  of  what  little  business 
there  was.     He  was  only  keei)in,ii:  the  man  on  hecause 
he  had  been  with  him  a  hn\'^  time  and  he  didn't  know 
what   the  man's  family  would  do  if  the  lireadwinner 
lost  his  job.    Anyway,  to  help  th<>  XKW  this  storekeeper 
hires  this  other  man  and  then  waits  to  see  what  will 
happen.     Nothing  hapi)ens.     And  this  storekeeper  be- 
gins to  wonder,  as  a  lot  of  us  have  been  wondering,  if 
this  whole  thing  isn't  crazy.     It   sounds   goofy.     It 
sounds  like  Santa  Clans.    And  it  is  Santa  (Maus.    But 
you  and  I  know  that  Santa  flans  don't  come  around  in 
the  middle  of  the  summer.     He  comes  around  about 
four  months  from  now.     And  that's  when  this  Santa 
Claus  is  coming  around.    It's  going  to  take  two,  three, 
four  months  for  those  extra  pay  checks  to  be  coming 
back  in  a  volume  to  show  real  elVects.    .lust  be  patient 
and  vou '11  see  how  this  thing  wili  work  out  to  help 
usalL" 

Ct3     Cj3     C?3 

• 

S  ALWAYS,  the  Cowboy  IMiih»s(.pher,  witii  his 
homespun  interpretation  of  National  events, 
set  us  to  thinking.  It  recalled  to  our  mind 
some  words  we  wrote  for  the  March  irMli  issue 
of  this  i>ublication:  "By  ordering  the  immediate  res- 
toration of  beer  the  President  has  done  more  to  in- 
crease (iffar  smoking  than  the  industry  itself  has  done 
within  tlie  last  iifteen  years.  A  df/di  goes  with  a  glass 
of  beer.  It  is  a  leisurely  smoke  for  a  leisurely  drink. 
\{  is  an  essential  imrt  t>f  the  old  familiar  picture  of  the 
group  of  friends  gathered  in  social  intercourse  'with  a 
stein  on  the  table.'  So  the  tobacco  industry  should  hail 
this  new  phase  of  the  New  Deal  not  only  with  the  un- 
seltish  feeling  that  the  return  of  beer  will  show  innne- 
diate  tangible  returns  in  the  form  of  huge  revenue  to 
the  (lovernment,  a  highly  pcrcej.lible  relief  of  unem- 
ployment, a  much-needed  psycholouical  change  in  the 
temper  of  the  iieoplc,  a  switch  fr(Hn  hypocrisy  to  sin- 
cere good  fellowship,  and  a  general  rest(Mation  of  ]>ros- 


jK'rity,  but  also  Avith  the  justitiably  selfish  feeling  that 
the  cigar  will  stage  a  simultaneous  comeback." 

tj]     Ct3     Ct3 

IKE  Will  Hogers's  corner  storekeeper,  many  in 
the  business  began  to  look  for  the? good  intluence 
of  beer  on  cigar  sales  the  very  day  the  good 
beveraue  returned.  And  thev  began  immedi- 
ately  to  ask  the  ({uestion:  "Will  beer  help  cigar  sales!" 
The  Tobacco  Wohld  then  stated  in  the  April  15th  issue: 
"It  weie  puerile  to  try  to  answer  that  question  by  put- 
ting a  close  watch  on  cigar  sales  during  the  tirst  twenty- 
four  liours,  or  the  first  week,  or  the  first  month,  of 
legalized  l)eer  selling."  This  was  just  eight  days  after 
the  restoration  of  l)eer.  And  wlien  we  say  that  Will 
liogers  and  his  Santa  Claus  simile  set  us  to  thinking, 
we  mean  that  we  at  least  began  to  wonder  whether  or 
not  there  was  any  connection  between  the  restoration 
of  beer  on  April  7th  and  the  cigar  production  figures, 
which  showed  an  increase  in  ^lay  for  the  first  time  in 
three  years  and  eight  months,  and  followed  this  up  with 
similar  gains  in  June  and  July. 

Ct3     CS3     153 


\WM  ^^^''^  ^*  comes  to  analyzing  figures,  we  don't 
\f^  know  any  class  of  men  more  facile  than  tobacco 
men  at  digging  uj)  discouraging  aspects  of 
those  figures.  We  have  been  hearing  this,  that 
and  the  other  reason  for  the  gains  in  tobacco  produc- 
tion, notably  that  of  heavy  advance  buying  before  an 
anticipated  price  rise.  But  we  prefer  to  believe  that 
ciuars  are  coming  back,  and  that  one  of  the  factors  in 
their  comeback  has  been  the  early  visit  of  Santa  Claus 
Beer,  to  borrow  the  Will  Iiogers  figure  of  speech. 

Cj3     Ct3     C?3 

[]HK  PLAIN  and  simple  fact  is  that,  for  nearly 
four  vears,  everv  sinirle  month  registered  a 
heavy  decline  in  cigar  production.  And  now, 
tlie  latest  available  reports,  covering  the 
months  of  May,  June  and  Jidy,  1!)33,  show  y:ains  of 
mor<'  than  sixty  million  cigars.  Those  figures  may  not 
seem  large  when  read  as  a  mer*'  .')  ]>er  cent.,  but  they 
l(M)m  n\)  miuhty  big  in  our  eyes  as  re])resenting  more 
than  a  million  two  hundred  thousand  twentieths — 
lirother,  that's  n  lot  of  ciuars,  and  everybody  inter- 
ested in  the  promotion  of  the  cigai"  business  should  be 
encouraged  by  the  successive  gains  of  those  three 
months  to  whooi)  it  up  for  more  of  the  same,  instead 
of  trying  to  analyze  the  figures  to  prove  that  they  don't 
menu  anything. 


The  TOBACCO  WORLD  (established  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B.  Hankins,  President  and  Treasurer; 
Gerald  B  Hankins,  Secretary.  Office,  236  Chestnut  Street,  Philadelphia.  Pa.  Issued  on  the  1st  and  15th  of  each  month.  Subscriptions,  avail- 
able  only  to  thos?  engaged  in  the  tobacco  industry.  $2.00  a  year.  20  cents  a  copy;  foreign.  $3.50  a  year.  Entered  as  second-class  mail  matter, 
December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879.  .^ 


11 

I 

■  I 

I 


Musings  of  a  Cigar  Store  Indian 


By  Chief  **Young-Man-Smoke-Cigars" 


NE  of  my  ^ea(lor^=!,  vo«?])c)iHrni,£?  to  the  cull  for 
further  iiifoniiat'uJii  alxnit  r>i-otlu'r  Braves  who 
nsod  to  lU'c'oratc  llu'  (Io<»r\\a>  s  of  ciuar  stores, 
reports  tliat  to  a  New  hhiLihuuler,  Kate  San- 
born, belongs  the  honor  of  liavin.u'  started  the  fad  of 
using  Cigar  JStore  Indians  as  adurunients  of  lawns  of 
country  estates.  J.et  Miss  Sanborn  tell  tlie  story  her- 
self, as  she  does  in  her  book,  *' Hunting  Indians  in  a 
Taxicab,"  published  in  liHl  : 

Cj3     C?3     C!3 


T  AVAS  reserved  fen*  one  of  my  friends  to  fol- 
low the  trail  to  the  city  of  Now  York,  as  his 
hai)i)y  hunting  ground,  and  to  hire  a  laxieab 
there  for  the  ex})ress  purpose  of  hunting  a 
desirable  Tobacco  Sign  Indian.  After  two  days  of  vain 
search,  he  came  across  a  i>rize.  Tiie  Indian  stood,  a 
splendid  specimen,  in  r>leecker  Street,  in  fi'ont  of  a 
combination  barber  and  tobacco  stoi-c:  lie  was  nine  feot 
seven  inches  tall,  and  was  standing  on  a  two-foot  ped- 
estal, posing  as  a  Herald  of  Choice  Tobacco,  an  igno- 
minious position  for  such  a  su])erb  creature,  lie  was 
purchased,  after  a  deal  of  haggling  over  the  price,  for 
he  was  minus  a  nose  and  was  at  that  time  sulTering 
from  a  bad  weather  crack  exteiuliug  diaguually  across 
his  stomach,  well  up  into  his  chest. 

Cj3     CT3    Ct] 

X  OLD  MAX  on  the  same  street,  who  was  en- 
gaged to  box  and  crate  the  Indian,  was  deeply 
interested  in  him- and  also  in  the  march  of  Time 
and  the  disai)pi*arance  of  many  of  our  tradi- 
tions and  relics  in  this  com])arativ('ly  new  country,  and 
said  to  my  friend,  "You  do  well  to  purchase  one  of 
these  figures,  for,  sir,  the  Indian  on  the  American  con- 
tinent is  fastly  disai)pearing,  both  in  Wo-^h  and  wood.'* 
He  was  next  sent  to  a  cabinet  maker  to  recei\  »•  surgical 
treatment — his  rather  serious  wounds  filled  u\)  and  a 
new  hawk-like  nose  grafted  on  in  a  clever  manner.  The 
proud  owiier  writes:  *'I  then  turned  him  (►vcr  to  a 
sign-painter,  to  have  his  leather  legiiings,  his  warlike 
feathers,  and  a  few  other  acce.-.-ories  cleantMl  up  <ind 
retouched.  I  got  into  some  very  interesting  discussions 
with  the  sign-painter  on  High  Art,  what  Art  meant, 
and  various  kindred  to]»ics,  while  my  Indian  was  being 
rejuvenated.  1  wish  I  could  rcinend)er  srniu  of  these 
conversations  with  the  local  Kniglit  of  the  Inrush,  but 
we  certainly  discussed  sfjun*  of  tin  loftiest  ]>iinci]>b'<  in 
his  line  of  paint  and  color." 

Ct3     Ct3     [t3 

ACOMUS  was  then  sent  to  one  of  the  largest 
and  most  attractive  country  seats  in  Massachu- 
setts, where  he  has  found  a  lit  ting  home  an<l 
now  stands  on  a  small  knoll,  his  earnest  face 
turned  towards  forest,  hills  and  streams;  a  noble  addi- 
tion to  the  many  charms  of  a  far-famed  and  beautiful 


estate.  In  his  left  hand  Tacomus  grasps  a  long- 
barreled  gun,  originally  a  ilintlock,  a  real  gun  which 
had  seen  service  and  which  he  had  when  discovered. 
Many  go  to  gaze  at  him,  admire,  and  ex])ress  them- 
selves about  this  newcomer.  One  child  looked  way  up 
and  exclaimed,  "liis  head  is  in  the  skies!"  then  timidly 
louched  his  toes  and  ran  awav.  Tacomus  bears  the 
name  of  an  old  Indian  Chief,  who,  with  his  sons,  lirst 
sold  the  land  which  is  now  the  town  of  Dudley,  to  Gov- 
ernor Winthrop's  representatives,  in  old  Colonial  days. 

^^O^  ^kO.^  ^b^^^ 

Ct3     C?3     Cj3 

HE  PliOUD  j)ossessor  of  this  im])ressive  Brave 
says,  "T  felt  I  had  ac(piired  a  great  prize  and 
an  unusually  handsome  Indian.  I  also  fondly 
thought  I  was  the  lirst  to  discover  the  value  of 
our  old  tobacco  signs  for  lawn  decoration;  but  found 
later  that  a  woman  had  s(  ized  the  idea  first,  and  about 
lifteen  vears  before.  Visiting  her  'Breezv  Meadows,' 
I  noticed  that  she  had  i)laced  two  old  wooden  Indians 
near  a  veritable  wigwam  or  tepee  on  her  *  Adopted 
Farm.'  (Kate  Sanb(»rn  is  also  the  author  of  'Adopting 
an  Abandoned  Farm.'  Editorial  X'ote.)  So  to  her  I 
take  olT  mv  hat  and  courteouslv  bow." 


HIS  comi)linientary  allusion,  continues  Miss 
Sanborn,  is  intended  for  me,  but  I  nuike  no 
claim  to  this  honor;  it  is  diflicult  and  risky  to 
trv  to  ]>rove  oneself  the  first  in  anv  line  of  dis- 
covery,  and  no  iloubt  there  are  scores  of  others  who 
have  rescued  these  statues  from  oblivion,  by  giving 
them  a  place  of  refuge.  It  was  the  enthusiasm  of  this 
friend  which  suggested  to  me  the  idea  of  collecting  tho 
best  surviving  specimens  of  the  Tobacco  Sign  Indian 
and  I  soon  found  that  I  must  take  a  hint  from  the  mod- 
ern nature  h)ver,  and  do  most  of  my  hunting  with  tho 
aid  of  the  camera. 


Ct3     Cj3     tj) 

HAT  is  how  Miss  Sanborn  begins  her  little 
book.  And  here  i^  how  she  ends  it:  **But  the 
wooden  Indian  nmst  go;  his  death  knell  has 
been  rung.  In  the  old  days  a  cigar  store  with- 
out t)iis  synd)ol  would  be  as  lacking  in  life  as  a  one-ring 
circus  at  the  present  time.  All  has  changed;  you  can 
walk  street  after  street  in  any  city,  and  pass  tobacco 
sior«s  by  the  score,  but  your  ohl  friend  is  not  there. 
Tobacco  sales  are  now  numaged  by  advertisements  and 
uaudy  lithographs  of  chorus  irirls  smoking  cigarettes, 
«•!•  fancy  ] Pictures  just  to  catch  the  eye.  These  are  the 
new  favorites  and  soon  the  Indian  Sign  will  be  obsolete, 
a  relic  of  the  ages.  .  .  .  And  now  in  a  whisper  let  me 
<*l<»se  with  a  treasonable  quotation  from  Kipling,  *A 
Woman's  only  a  woman,  but  a  good  cigar  is  a  smoke F  *' 

The  Tobacco  World 


Text  of  Cigar  Manufacturers'  Code 
Submitted  by  Hirst  Committee 


O  EFFECTUATE  the  policy  of  Title  I  of  Sec- 
tion 1  of  the  National  Industrial  Recoverv  x\ct 
and  of  the  Agricultural  Adjustment  Act,  to 
increase  em[)loyment  and  to  improve  the  hours, 
wages  and  standards  of  labor,  and  to  eliminate  destruc- 
tive and  uneconomic  practices  which  operate  to  the  det- 
riment of  the  public  and  the  industry,  the  following 
provisions  are  established  as  a  Code  of  Fair  (Competi- 
tion for  the  Cigar  Manufacturing  Industrv  under  said 
Acts : 

Definitions 

I.  A.  The  term  "Cigar  ^lanufacturing  Industry" 
as  used  herein  shall  be  taken  to  mean  and  include  the 
manufacturing  into  cigars  of  cured  stemmed  tobacco 
and  scrap  and  the  distribution  thereof,  exclusive,  how- 
ever, of  distribution  by  wholesalers,  dealers  or  re- 
tailers. 

B.  The  term  "manufacturer"  as  used  herein  shall 
be  taken  to  mean  and  include  any  person,  firm  or  cor- 
jmration  engaged  in  the  manufacturing  into  cigars  of 
cured,  stemmed  tobacco  and  scrap  and  the  distril)ution 
of  cigars,  exclusive,  however,  of  the  distribution  by 
wholesalers,  dealers  or  retailers. 

C.  The  term  "employee"  as  used  herein  shall  be 
taken  to  nu'an  and  include  any  and  all  persons  em- 
ployed or  engaged  in  the  con<liict  of  such  operations  as 
are  defined  in  subsection  A  hereof. 

D.  The  term  *'cigar"  as  used  herein  shall  be  taken 
to  mean  ami  include  cigars,  stogies,  cheroots  and  little 
cigars. 

E.  The  term  "Council"  as  used  herein  shall  mean 
The  National  Tobacco  Council,  Inc.,  or  such  other  a])- 
j)roved  control  body  as  may  be  established  for  this 
industry. 

Organization  of  Labor 

n.  As  required  by  Section  7  (a)  of  Title  I  of  the 
National  Industrial  Recovery  Act,  the  following  shall 
be  conditions  of  this  Code  for  the  industry: 

A.  That  employees  shall  have  the  right  to  organ- 
ize and  bargain  collectively  through  representatives  of 
their  own  choosing,  and  shall  be  free  from  the  interfer- 
ence, restraint,  or  coercion  of  employers  of  labor,  or 
their  agents,  in  the  designation  of  such  representatives 
or  in  self-organization  or  in  other  concerted  activities 
for  the  purpose  of  collective  bargaining  or  other  mu- 
tual aid  or  protection. 

B.  That  no  employee  and  no  one  seeking  employ- 
ment sliall  bi'  re<|uired  as  a  c(Hidition  of  emi)loyment  to 
join  any  company  union  or  n'frain  from  joining,  organ- 
izing, or  assisting  a  labor  oiganization  of  his  own 
choosing. 

0.  That  <'mployers  shall  c<imply  with  the  maxi- 
mum hours  of  labor,  minimum  rates  of  pay,  and  other 
conditions  of  employment,  ajjproved  or  prescribed  hy 
the  President  of  the  Fniteil  States. 

Hours  of  Employment 

m.  A.  On  and  after  tlu'  elTective  date  of  this 
Code  all  employets  >hall  be  employed  not  more  than 
forty  (40)  Ikhus  per  week,  i)rovided,  liowever.  that 
these  limitations  as  to  hours  of  employment  shall  not 

September  i,  igsj 


^Ppiy  when  seasonal  or  peak  demand  requires  more 
than  forty  (40)  liours  per  week.  In  cases  of  seasonal 
or  ])cak  demand  no  employee  shall  be  permitted  to 
work  more  than  an  aggregate  of  forty-five  (45)  hours 
per  week  for  four  (4)  months  in  the  calendar  year,  and 
in  no  event  shall  any  employee  work  more  than  two 
thousand  (2000)  hours  in  any  year. 

B.  The  provisions  of  Section  A  of  this  article,  how- 
ever, shall  not  apply: 

(1)  In  cases  of  emergency  to  repairmen,  engineers, 
electricians,  firemen,  shippers,  watchmen,  watching 
crews  and  outside  crews  and  cleaners,  on  condition  that 
time  and  one-third  be  paid  for  overtime  in  excess  of  the 
maximum  numl)er  of  hours  provided  for  above; 

(2)  To  executives  and  supervisory  staff  now  re- 
ceiving more  than  Thirty-five  Dollars  ($35)  per  week 
and  to  outside  salesmen. 

Child  Labor 

IV.  On  and  after  the  effective  date  of  this  Code 
no  manufacturer  shall  employ  in  any  capacity  any  per- 
son under  sixteen  (IG)  years  of  age. 

Minimum  Wages 

y.  On  and  after  the  effective  date  of  this  Code, 
the  minimum  wage  paid  to  employees  shall  be  at  the 
rate  of  thirty-two  (.12)  cents  per  hour.  This  pay  shall 
be  a  guaranteed  minimum  rate  of  pay  regardless  of 
whether  the  employee  is  compensated  on  the  basis  of 
time  rate  or  piece  work,  provided,  however,  that  such 
minimum  wage  shall  not  apply  to: 

A.  Learners  and  apprentices  who,  however,  shall 
not  re])resent  more  than  ten  per  cent.  (10%)  of  the 
total  number  of  employees.  The  period  of  learning  or 
a]>])renticeship  ^hall  not  exceed  (1)  in  the  case  of  ma- 
chine manufacturers,  three  months,  during  which 
period  the  minimum  wage  shall  be  at  the  rate  of  Six 
Dollars  i^V})  per  week  for  the  first  month,  Pjight  Dol- 
lars ($s)  t'or  the  second  month,  and  Ten  Dollars  ($10) 
for  the  third  month;  and  (2)  in  the  case  of  hand  manu- 
facturers, six  months,  during  which  ])eriod  the  mini- 
nmm  wage  shall  be  at  the  rate  of  Six  Dollars  ($6)  per 
week  for  th(»  first  two  UKUiths,  Eight  Dollars  ($8)  for 
the  second  two  months,  and  Ten  Dollars  ($10)  for  the 
last  two  months. 

B.  Hand  and  machine  cigar  makers  who  are  ineffi- 
cient by  reason  of  aui*  or  otherwise,  whom  a  nuinufac- 
tuier  would  normally  be  recjuired  to  lay  otT  due  to  the 
cstablisluiKMit  of  a  minimum  wage.  Such  em])loyees, 
however,  are  to  rec(»ive  the  same  I'ate  for  piece  work 
as  is  paid  to  cnijjloyees  entitled  to  tlu^  mininunn  wage. 
The  maximum  number  of  employees  under  this  sub- 
division shall  not  exceed  nior<'  than  three  ]ier  cent. 
(V/ ',  )  of  the  total  nund)er  (»f  cigar  machine  oj>erators 
in  the  case  of  machine  manufacturers  or  seventeen  per 
cent.  (17'r)  of  the  total  number  of  hand  cigar  makers 
in  the  case*  of  hand  manut'acturers. 

C.  Persons  em])loyed  by  nuinufacturers  as  strip- 
pers, but  in  no  event  shall  strii)pers  l)e  paid  a  minimum 
wage  of  less  than  twenty-two  and  one-half  (22 V2)  cents 
l)er  hour. 


Terms  of  Sale 

VI.  Each  mniiufacturov  sball  fix  a  rotail  sales 
price  for  each  ci,i>ar  of  liis  mamit'actinv,  ])elow  wliicli 
said  cigars  sliall  not  bt'  sold.  Said  retail  ])rice  per 
thousand  cii-ars  sliall  l)e  stated  upon  his  ])ackai»-e  and 
shall  be  recorded  witli  the  ('ouncil,  but  shall  bo  subject 
to  change  at  the  discretion  of  the  niannt'acturer,  ])ro- 
vided  the  revised  ]U'ice  is  recorded  with  the  Council  at 
least  ten  (10)  days  l>et'ore  the  change  l)ecomes  elTective. 
From  such  recorded  })rice  the  niannfact nrer  shall  allow 
discounts  to  his  tlirecl  buyers,  said  discounts  to  be 
established  bv  him,  in  his  discretion,  Avithin  the  follow- 
ing  limits: 

In  the  case  of  sales  to  retailers  a  discount  of  not 
less  than  twenty  ])er  cent.  (ll(^^^  )  nor  more  than  twenty- 
five  per  cent.  (25^r). 

In  the  case  of  sales  to  jobl)ers,  a  discount  in  addi- 
tion to  the  retail  discount  of  not  less  than  eight  ])er 
cent.  (8^n  trade  and  two  ])er  cent.  {-''()  cash,  nor 
more  than  thirteen  per  cent.  (l.*>'<  )  trade  and  two  i)er 
cent.  {'y,'c  )  cash. 

Drop  Shipments 

M;I.  Anv  manufacturer,  in  his  discretion,  may 
effect  drop  shipments  at  the  request  of  a  Jobber  having 
exclusive  territorial  distribution  direct  to  a  sub-jobber 
or  retailer  in  minimum  factory  ship])ing  (pumtities  and 
provide  for  such  jobber  having  exclusive  t<MTitorial 
distribution  an  additional  discount  on  the  <iuantities  of 
such  drop  shijmients,  ])r()vided  that  the  total  discount 
allowed  shall  not  exceed  the  maximum  discount  pro- 
vided for  in  Article  VI. 

Free  Deals 

VIII.  The  giving  or  offering  to  customers  or  cus- 
tomers' em])loyees  of  free  deals  or  other  sj)ecial  induce- 
ments which  nuiy  have  the  effect  of  or  results  in  exceed- 
ing the  discount  ])rovisions  set  fortli  in  Article  VI  is 
prohil)ited. 

Window  Display  Advertising 

IX.  The  payment  to  a  cigar  dealer  for  the  use  of 
his  window  or  any  ]K>rtion'of  his  premises  in  connection 
with  displays,  or  tlie  making  of  any  other  ])ayment  by 
the  manufacturer,  other  than  the  actual  expense  of 
installation,  is  c<uidemned  as  an  unfair  method  of  com- 
petition. 

Chain  Stores 

X.  In  H'cognition  of  the  fact  that  a  chain  of  retail 
stores  having  a  single  ownershi])  and  maintaining  one 
or  more  central  distributing  (le])()ts  from  which  indi- 
vidual units  are  serviced  jierforms  a  wholesale  as  well 
as  retail  function,  such  chains  are  entith'd  to  the  same 
discounts  a'^  those  allowed  t(;  jo}>bers  und<'r  Article  VI 
hereof.  Ka<'h  manufacturer  shall,  in  his  own  discre- 
tion, deteruiine  to  what  chains  if  any.  he  will  make 
direct  sales  and  the  discounts  on  such  sales  shall  not 
exceed  the  maximum  discount  provided  for  in  Article 
Yl  to  jobbers. 

Advertising 

XT.  T'ntrue  or  misleading  stat«'m<'nts  in  advertis- 
ing or  labeling  are  unfair  to  the  ])ublic  and  detrimental 
to  the  industry  and  an*  jnohibited  as  an  unfair  method 
of  competition. 

Deceptive  Branding 

XII.  The  infringement  of  estal)lished  trade- 
marks and  the  use  of  trade-marks  or  trade  names  which 
will  result  in  deception  of  the  public  or  enal)le  dejilers 


to  perfect  such  deception  is  prohibited  as  au  unfair 
metli(»<l  of  c()mi)etition. 

Nothing  contained  in  this  Code,  however,  shall  be 
construed  as  pi'eventing  a  manufacturer  from  taking 
such  legal  action  as  may  be  proper  for  the  protection 
of  his  trade-mark  or  against  unfair  competition. 

Territorial  Protection  Against  Illegitimate  Sales 

XIII.  AVhere  a  manufacturer  has  conferred  upon 
a  jobber  an  exclusive  territory  in  which  to  effect  the 
eflicient  distribution  of  the  manufacturer's  product  and 
the  pi'omotion  of  his  trade-mark,  the  obtaining  of  such 
mamifacturer's  product  by  subterfuge,  or  otherwise, 
and  shii)ping  same  to  dealers  within  said  territory  for 
the  ])urpose  of  interfering  with  the  distribution  and 
})roniotionai  work  of  the  territorial  jol)ber  is  prohibited 
as  an  unfair  method  of  competition. 

XIV.  In  order  to  keep  the  President  of  the 
United  States,  the  Secretary  of  Agriculture  and  the 
National  Kecovery  Administration  informed  as  to  the 
observance  or  non-observance  of  this  Code,  and  as  to 
whether  this  industry  is  taking  appropriate  steps  to 
effectuate  in  all  respects  the  declared  policy  of  the 
National  Industiial  IJecoveiy  Act,  and  the  Agricultu- 
ral Adjustment  Act,  each  manufacturer  shall  prepare 
and  tile  with  the  Council  at  such  times  and  in  such 
manner  as  the  Secretary  of  Agriculture  and  the  Na- 
tional Kecovery  Administration  may  prescribe  the  fol- 
lowing information  which  shall  be  available  to  the 
Secretary  ol  Agriculture  and  the  National  Kecoverv 
Administration: 

(1)  Statistical  data  as  to  number  of  employees  by 
groui)s,  ages  of  em])loyees,  hours  of  work,  minimum 
weeklv  rates  of  wages  earned  and  anv  other  informa- 
tion  relating  to  employment  requested  by  the  Secretary 
of  Agriculture  or  the  National  Kecovery  Administra- 
tion. 

(2)  Production  statistics  including  cai)acity,  per- 
centage of  operation  and  innnber  of  cigars  produced. 

Each  manufacturer  shall  furnish  to  the  Secretary 
of  Agriculture  and  the  National  Kecoverv  Administra- 
tion  such  iid'ormation  regarding  costs  and  accounting 
data  and  other  statistics  as  may  be  recpiested  from 
time  to  time  ami  in  such  forms  as  may  be  designated 
in  order  to  carry  out  and  effi-ctuate  the  purposes  of  this 
( 'ode. 

XV.  If  foi*mal  complaint  is  made  to  tlie  Council 
that  the  ]>rovisions  of  this  Crxle  have  been  violated  by 
any  manufacturer,  the  Council  shall  investigate  or 
cause  to  be  investigated  the  facts,  and  to  tiiat  end  may 
cause  >uch  examination  or  audit  to  be  ma<le  as  may  be 
necessary  for  the  s])ecific  purpose  of  determining 
whether  there  has  been  such  violation,  and  if  such 
inve-liLcati<»n  establishes  that  such  complaint  is  justi- 
lied,  Mich  facts  shall  be  repented  to  the  National  Ke- 
coNcry  Administration. 

X\'I.  In  accordance  with  the  provisions  of  Sec- 
tion 10  (b)  of  th(»  National  Industrial  Kecovery  Act, 
this  Code  antl  all  iIm-  provisions  hereof  are  expressly 
mach'  subject  to  the  right  of  the  President,  from  time 
to  lime,  to  cancel  or  modify  any  order,  ai)proval, 
license,  rule  or  regulation,  issued  under  said  National 
Iiidu-«trial  Ke<(>very  Act,  and  specifically  to  the  right  of 
the  l*risi<h'nt  to  cancel  or  nHMlify  his  a|)proval  of  this 
Code  (»r  any  cojiditions  ini|>ose(l  by  him  ui)on  his  ap- 
proval thereof. 

XVII.  No  ]>rovision  of  this  Code  shall  be  inter- 
])reted,  ai>plie(l  or  i)ractice(l  in  such  manner  as  to  per- 
mit  or  jiromote  monopolies  or  monopolistic  practices 

The  Tobacco  World 


or  to  eliminate  or  oppress  small  enterprises  or  to  dis- 
criminate against  them. 

XVII.  This  Code  shall  become  effective  fourteen 
days  after  its  approval  by  the  President  of  the  United 
States  and  shall  remain  in  elTect  unless  and  until  modi- 
fied or  revoked  and  until  the  expiration  of  the  National 
Industrial  Kecovery  Act,  i)rovided,  however,  that,  with 
the  approval  of  the  President,  the  Merchandising  Pro- 
visions of  this  (We,  constituting  Articles  VI,  VII, 
VIII,  IX,  X,  XI,  XII  and  XIII,  shall  become  effective 
forty-five  (45)  days  after  the  effective  date  of  the 
Labor  Provisions. 

XIX.  It  is  contemplated  tliat  from  time  to  time 
revision  of  or  amendments  to  the  provisions  of  this 


Code  will  be  made  and  that  supplemental  code  or  codes 
will  be  presented,  and  the  same  slndl  become  embodied 
in  and  form  a  part  of  this  Code  upon  proper  govern- 
mental approval  thereof. 

XX.  Any  violation  of  any  of  the  provisions  of 
this  Code,  or  of  any  order,  rule  or  regulation  issued 
thereunder,  api)roved  by  the  President  of  the  United 
States,  shall  l)e  deemed  an  unfair  method  of  compe- 
tition. 

XXI.  The  Council,  through  the  Associated  Cigar 
Manufacturers  and  Leaf  Dealers,  is  hereby  designated 
the  agency  for  administering,  supervising  and  promot- 
ing the  performance  of  the  provisions  of  this  Code  by 
the  manufacturers  in  this  industry. 


Special  Code  Submitted  by  Handmade 

Cigar  Manufacturers 


O  EFFECTUATE  the  policy  of  Title  I  of  the 
National  Industrial  Kecoverv  Act  during  the 
period  of  the  emergency  by  reducing  and  re- 
lieving unemployment,  improving  the  stand- 
ards of  labor,  eliminating  competitive  practices 
destructive  of  the  interests  of  the  public,  employees 
and  employers  antl  otherwise  rehabilitating  the  cigar 
manufacturing  industry,  the  following  j)rovisions  are 
established  as  a  Cotle  of  Fair  Competition: 

First:  Definitions: 

(a)  The  term  **cigar  manufacturing  industry*'  as 
used  herein  is  deiined  to  mean  and  include  the  manu- 
lacturing  into  cigars  of  cured,  stenuued  tobacco  and 
scrap  and  its  distribution  thereof  by  the  manufac- 
turer. 

(b)  The  term  ''manufacturer"  as  used  herein  is 
defined  to  mean  and  include  any  person,  firm  or  cor- 
j  oration  engaged  in  the  manufacture  of  cigars  from 
cured,  stemmed  tobacco  and  scrap. 

(c)  The  term  "em])loyee'*  as  used  herein  is  de- 
fined to  mean  and  include  any  and  all  pi-rsons  employed 
or  engaged  in  such  manufacture. 

(d)  The  term  "cigar"  as  used  herein  is  defined 
to  mean  and  include  cigars,  stogies,  cheroots  and  lit- 
tle cigars. 

(e)  The  term  ''elTective  date'*  as  used  herein  is 
defined  to  mean  fourteen  days  after  its  approval  by 
the  President. 

Second:  Manufacturers  shall  coiuply  with  the  re- 
(juirements  of  the  National  Industrial  l\*ecovery  Act  as 
follows:  ^ 

(a)  Employees  shall  have  the  right  to  oiganize 
and  bargain  collectively  through  representatives  of 
their  own  choosing,  and  shall  b«»  free  from  interfer- 
ence, restraint,  or  coercion  of  employers  of  labor  or 
their  agents,  in  the  designation  of  su<'h  representativi's 
or  in  self-organization  or  in  otlu»r  concerted  acti\ities 
for  the  purpose  of  collective  bargaining  or  othei'  mu- 
tual aid  or  protection. 

(b)  That  no  employee  and  no  one  seeking  employ- 
ment sliall  be  riMpiired,  as  a  con<lition  of  eiuployment, 
to  join  any  company  union  or  to  refrain  fioni  joining 
organizing  or  assisting  a  labor  organization  of  his  own 
choosing;  and, 

(c)  That  employers  shall  comi)ly  with  the  nmxi- 

September  i,  1933 


nuim  hours  of  labor,  mininmm  rates  of  pay,  and  other 
conditions  of  employment,  approved  or  prescribed  by 
the  President. 

Tmnr):  On  or  after  the  etfective  date,  manufac- 
turers shall  not  operate  (except  as  hereinafter  in  sub- 
divisions (a)  and  (b)  of  this  Article  expressly 
provided)  on  a  schedule  of  hours  of  labor  for  their 
emi)loyees  in  excess  of  forty  hours  ])er  week,  said  lim- 
itation of  forty  hours  per  week  shall  not,  how^ever, 
a])]jly  when  season  or  peak  demands  require  operation 
in  excess  of  forty  hours  per  week,  in  which  event  the 
schedule  of  hours  of  labor  shall  not  exceed  fortv-five 
hours  per  week,  such  additional  hours  of  labor  to  be 
jjermitted  for  not  more  than  four  months  in  any  cal- 
endar year.  In  no  event,  however,  shall  manufactur- 
ers operate  on  a  schedule  of  hours  aggregating  in 
excess  of  two  thousand  in  anv  calendar  vear.  The 
foregoing  provisions  of  Article  Third  shall  not  apply: 

(a)  To  repairmen,  engineers,  electricians,  fire- 
men, watching  crews  and  outside  crews  and  cleaners. 

(b)  To  executive  and  su]>ervisory  staff  now  re- 
ceiving more  than  Thirty-five  Dollars  per  week  and  to 
outside  salesmen. 

ForitTii:  On  and  after  the  effective  date  of  this 
Code,  no  numufacturer  shall  employ  any  person  under 
the  age  of  sixteen  years. 

Fifth  :  On  and  after  the  effective  date  of  this 
('ode,  the  minimum  wage  ])aid  to  employees  who  work 
uiMUi  Class  A  cigars  shall  be  at  the  rate  of  twenty- 
eight  cents  per  hour;  the  minimum  wage  paid  to  em- 
jijoyees  who  work  njjon  Class  B  or  higher  cigars  shall 
]>e  at  the  rate  of  thirty  cents  ])er  hour  for  manufacturer 
operating  i)lants  or  factories  in  the  States  of  Virginia, 
North  Carolina,  South  Carolina,  Georgia,  Alabama, 
Mississippi,  Louisiami,  Arkansas,  Kentucky,  Tennes- 
see, Texas,  West  Virginia,  Florida  and  in  the  territo- 
rial possessions  of  the  Fnited  States  and  at  the  rate  of 
thirty-two  cents  per  hour  for  manufacturers  operating 
plants  or  factories  in  all  other  states  of  the  United 
States. 

In  order  to  equalize  the  production  cost  of  cigars 
made  by  machines  with  those  made  by  hand,  no  ma- 
chine shall  be  operated  tn  produce  more  than  five  ci- 
gars j)er  machine  per  minute  and  in  no  event  in  excess 
of  twelve  thousand  cigars  per  working  week. 

The  wage  as  above  set  forth  shall  be  a  guaranteed 
mininunu  wage  regardless  of  whether  the  employee  is 


compensated  on  the  basis  of  time  rate  or  piece  work 
rate,  provided,  however,  that  such  minimnm  wai»e  sliall 
not  be  applicabk*  to : 

(a)  Learners  and  apprentices  wlio,  however,  shall 
not  represent  more  than  live  per  cent,  of  the  total 
number  of  emi»loyees.  The  period  of  learning-  or  ap- 
prenticeshi])  sliall  not  exceed  (1)  in  the  case  of  ma- 
chine manufacturers  three  mouths,  duriuii'  which  ])e- 
riod  the  minimum  weekly  wane  shall  be  Six  Dollars 
for  the  first  month,  Kight  Dollars  for  the  seeoud  mouth, 
and  Ten  Dollars  for  the  third  month;  aud  (2)  in  the 
ease  of  hand  manufacturers  nine  months,  durius;-  which 
period  the  mininuun  weekly  waue  shall  be  Six  Dollars 
for  the  tirst  three  months,  Ki^ht  Dollars  for  the  sec- 
ond three  months,  and  Ten  Dollars  for  the  last  three 
months. 

(b)  Hand  and  machine  ciiiar  nud<ers  who  are  in- 
efficient by  reason  of  ai»e  or  otherwise,  whom  a  n.anu- 
facturer  would  normallv  be  re(juired  to  lav  oft*  due  to 
the  establishment  of  a  minimum  waire.  Such  em- 
ployees, however,  are  to  receive  the  same  rate  for  ])iece 
work  as  is  paid  to  em|)loyees  entitled  to  the  minimum 
wage.  The  nuiximum  nund)er  of  em])loyees  under  this 
subdivision  shall  not  exceed  more  than  three  per  cent, 
of  the  total  number  of  ci.i»ar  machine  o])erators  in  the 
case  of  machine  manufaeturers  or  twenty  j)er  cent,  of 
the  total  number  of  hand  ciirar  makers  in  the  case  of 
hand  manufacturers. 

(c)  Filler  strijipers,  who  sliall  receive  not  less 
than  twenty-two  and  one-half  cents  ])er  hour. 

Sixth:  Panther,  to  etfectuate  the  ])rovisions  of 
this  Code,  to  eliminate  com])etitive  ])ractices  destruc- 
tive of  the  interests  of  those  enirancd  in  the  industry 
and  of  the  ])ublic  and  otherwise  with  a  view  to  sta- 
bilization, we  endorse  and  support  a  i)rouram  that  will 
definitely  fix  a  minimum  retail  sales  ])rice  for  each  ei^ar 
manufactured  l)elow  which  retail  ])rice  ciuars  shall  not 
be  sold.  We  are  in  favor  of  the  estal>lislinient  of  such 
machinerv,  rules  and  rru:ulations  to  carrv  into  etTect 

ft    '  i^  • 

the  fo  retro  in. ii:  with  due  reu:ard  to  the  interests  of  all 
those  engaiced  in  the  industry  to  the  end  that  their 
rights  may  be  ami)ly  safeguarded  aud  protucted. 

Seventh:  The  responsibility  for  the  administra- 
tion and  enforcement  of  this  Code  shall  be  vested  in 
the  Executive  Committee  of  the  National  Tobacco 
Council,  referred  to  herein  as  the  "Tobacco  Code  Au- 
thoritv".     The    "Tobacco    Code    Authoritv"    is  ex- 

•  ft 

pressly  authorized  to  do  and  perform  such  acts  as  may 
be  necessary  to  carry  into  etTect  the  ])ur])ose  and  in- 
tent of  this  Code,  which  shall  include  among  other 
things  the  following: 

(a)  Recommendations  as  to  the  reipiirement  by 
the  administrator  of  such  other  and  further  reiK»rts 
from  emplovers  in   the  in<lustrv  of  statistical   infor- 

1  ft  • 

mation  and  the  keeping  of  unitorm  accounts  as  may 
be  re(piired  to  secure  the  proper  observances  of  this 
Code  and  i)romote  the  projter  balancinii  of  pro<luction, 
distribution  and  consumption  and  the  stabilizatiim  of 
the  industrv  and  em])lovment, 

(b)  Recommendations  for  the  setting  up  of  a 
service  bureau  for  engineeiini^.  accounting,  credit  or 
any  other  purpose  that  may  aid  in  llu*  conditions  of 
this  emergency  and  the  i(Mjuireiiienls  of  this  Code. 

(c)  RecommeiKlations  for  the  making  of  rules  by 
the  administrator  as  to  practices  by  employers  in  the 
industry  as  to  methods  and  conditions  of  selling  and 
trading,  the  naming  and  reporting  of  jirices  which  nuiy 
be  appropriate  to  avoid  discrimination,  the  method  of 


free  deals,  window  disjilay  advertising,  deceptive 
branding,  *  territorial  protection  against  illegitimate 
sales  all  with  a  view  to  stabilizing  the  industry  and 
lo  ])revent  and  eliminate  unfair  and  destructive  prices 
and  ])ractices. 

(d)  Recommendations  as  to  the  making  available 
to  the  su])])liers  of  credit  to  those  engaged  in  the  in- 
(iustry,  all  information  regarding  terms  of  and  actual 
functioning  of  any  or  all  of  the  ])rovisions  of  the  Code, 
the  conditions  of  the  industry  and  regarding  the  oper- 
ations of  anv  and  all  em])lovers  covei'ed  bv  this  Code, 

•  1  •  ft  7 

to  the  end  that  during  .the  ])eri()d  of  the  emergency 
availal)le  credit  may  be  adapted  to  the  needs  of  the 
industry  considered  jis  a  whole,  and  to  the  needs  of  the 
small  as  well  as  of  the  large  units. 

(e)  Recommendations  for  dealing  with  any  in- 
c(|ualities  which  may  othei'wise  arise  and  which  may 
( ?idanger  the  stability  of  the  industry  and/or  produc- 
tion and  emi^loyment. 

(f)  Production  statistics,  including  cai)acity,  ])er- 
centage  of  cost  of  oi)eration  and  number  of  cigars  ])ro- 
duced. 

Such  recommendations,  when  a])proved  by  the  ad- 
ministrator, shall  have  the  same  force  and  etTect  as 
any  other  i)rovisions  of  this  Code. 

Ekjhth:  The  "Tobacco  Code  Authority*'  shall 
have  iK)wer  and  authority  to  examine  all  books  of  ac- 
count and  records  of  emj)loyers  to  ascertain  whether 
Ihey  are  observing  the  jnovisions  (d*  this  Code,  and 
all  emj)loyers  shall  submit  their  books  and  records  for 
such  examination. 

The  "Tobacco  (^ode  Authority"  shall  have  the 
]»ower  to  aj>i)oint  a  director,  a  statT  of  accountants  and 
such  other  enijiloyees  as  may  be  requii'cd  for  the  etTec- 
tive  discharge  of  its  functions. 

The  expenses  of  maintaining  the  "Tobacco  Code 
Authoritv"  shall  be  borne  bv  the  associations  in  the 
industrv,  and  all  other  enn>lovers  in  the  industrv  in 

•  I  •  ft. 

such  j)n»])ortions  and  amounts,  and  in  such  manner, 
as  shall  be  deterxuiued  by  Ike  "Tobacco  Code  Author- 
itv." 

Ninth  :  This  Code  is  not  designed  to  promote 
monoj)olies  and  shall  n(»t  be  availed  of  for  that  pur- 
]'Ose. 

The  j)rovisions  of  this  Code  shall  not  be  so  inter- 
preted or  administered  as  to  eliminate  or  oppress  small 
enter])rises  or  to  discriminate  against  them. 

Tknth  :  This  Code  an<l  all  the  provisions  thereof 
jiic  expressly  made  subject  to  the  right  of  the  Presi- 
dent, in  accordance  with  the  juovision  of  Clause  10  (b) 
of  the  National  Industrial  Recoverv  Act,  from  time  to 
time  to  cancel  or  modify  any  or<ler,  approval,  license, 
lule  or  regulatiini,  issued  under  Title  I  of  said  Act, 
and  specifically  to  the  right  of  the  President  to  cancel 
or  mollify  his  approval  of  this  Code  iw  any  conditions 
i.iijMised  by  him  upon  his  approval  thereof. 

Such  of  the  provisions  of  this  ('ode  as  are  not  re- 
ijuired  to  be  included  therein  by  the  National  Iialus- 
tiial  l^'covery  A<*t  may,  with  the  approval  of  the  Pres- 
ident, be  modified  or  eliminated  as  changes  in  circum- 
>ian(M's  or  experienc<'  may  indicate.  It  is  contemplated 
that  from  time  to  time  sui»plementary  provisions  to 
iJiis  Code  or  additional  Co<les  will  be  submitted  for 
approval  of  the  l*resi<lent  to  |»revent  unfair  competi- 
tion in  price  and  other  unfair  and  destructive  compel 
itive  practices  an<l  to  etTect uatc  the  other  purposes 
and  policie>  of  Title  I  of  the  National  Industrial  Re- 
covery Act  consistent  with  the  provisions  hereof. 

Th«  Tobacco  World 


•  ABOVE— A.  M.  WILKINS,  air-mail  pilot  for  Trans- 
continental and  Western  Air,  Inc.,  has  flown  the  night  air 
mail  over  1 50,000  miles.  It  takes  healthy  nerves  to  hang 
up  a  record  like  that! 

•  RIGHT— AT  THE  END  of  his  night  run  A.  M.  Wtlkins 
joins  a  fellow  pilot,  W.  Niedemhofer,  at  Newark  Airport, 
the  Eastern  Terminal  of  TWA,  for  a  chat  and  a  smoke. 
"Camels  never  ruffle  or  jangle  my  nerves,"  Wilkins  says. 


•  EVER  NOTICE  HOW  airplane  passen- 
gers smoke  at  each  stop?  Camels  never 
get  on  your  nerves,  no  matter  how  many 
you  smoke,  and  there's  more  real  enjoy* 
ment  in  their  costlier  tobaccos. 


Omd^ 


STEADY  SMOKERS 
TURN  TO  CAMELS 

A.  M.  Wilkins,  air-mail  ace, 
says:  "It's  a  steady  ^ind,  all 
right,  living  up  to  our  tradition 
that  the  mail  must  go  through! 
That's  why  I  smoke  Camels. 
And  I  smoke  plenty!  Camels 
never  ruffle  or  jangle  my 
nerves,  and  I  like  their  mild, 
rich  flavor." 

i>  i>  1* 
Steady  smokers  turn  to  Camels 
because  the  costlier  tobaccos  in 
Camels  never  get  on  the  nerves 
...nevertire  the  taste,  yowr  taste 
and  ?/oMr  nerves  will  confirm  this. 
Start  smoking  Camels  today! 


Copyright.  1933, 
R.  J.  Reynulds  Tobacco  Conpaay 


NEVER  GET  ON  YOUR  NERVES 
NEVER  TIRE  YOUR  TASTE 


September  j,  igS3 


Cigar  Production  Increases  for  Third 

Successive  Month 


IIK  lollowiiij^  c'()in])arativo  data  of  tax-i)aid 
prodiK'ts  liidicatt'd  by  monthly  salos  of  stamps 
are  obtaiiiod  from  llu'  statomont  of  internal 
revenue  eolleetions  for  the  month  of  July,  19.')3, 
and  are  issued  by  the  Bureau.  (Fii»ures  for  duly, 
19oo,  are  subject  to  revision  until  i)ublished  in  the 
annual  report) : 


— J  nil) — 


ProfJiufs 
Ciii'ars  (large) : 

Class  A  Xo. 

Class  B  Xo. 

Class  C  Xo. 

Class  D  Xo. 

Class  E  Xo, 

xoiai 


1933 

346.355,210 

2,11 0,1  X^ 

4S,0!K;,!»!IS 

3,672,1  o;i 

277,0!>9 


1932 

294,572,930 

4,3!)S,5!)3 

5S,270,112 

3,732,601 

266,031 


400,511.433      :;61,240,267 


Ciirars  (small)    Xo.  1(;,34:?,000  I8,409,(i00 

Ciirarettes  (lar-e)    Xo.  l!Mi,000  167,615 

Ciirarettes  (small)   ....Xo.  9,526,101,183  9,534,022,443 

Snutr,  manufactured. .  . ll)s.  2,805,228  2,437,112 

Tobacco,  manufact'd.Jbs.  25,!»77,179  24,2!)(i,142 

Xote:  The  above  statement  does  not  include  tax- 
l)aid  ])roducts  from  Puerto  Ivico  and  the  I*hili])pine 
IslaiHls.  Tlus  iiifornuition  is  shown  in  supplemental 
statement. 

Tax-jiaid  products  from  Puerto  Rico  for  the  month 
of  Julv: 


Products 
Cigars  (large) : 

Class  A   'Xo. 

Class  B    Xo. 

Class  C    Xo. 

Class  I)    Xo. 

Total   .... 


JuJy-^ 


1933 


6,253.325 

905,000 
113,(M)0 


1932 

8,439,000 

5,500 

139,500 


•   ■    •   • 


7,271,825         8,584,000 


( 'igars    (small)    .  . 
Ciirarettes  (laru:e) 
Cigarettes  (small) 


Xo. 
Xo. 
Xo. 


200,0(M) 

245,000 

1,117,000 


300,0(H) 

60,0(M) 

4<  10,000 


Tax-]>aid    ])roducts   from    the   Philippine   Islands 
for  the  month  of  July : 

— JuUf — 


Products 
Cigars  (large) : 

Ch.«.s  A    Xo. 

Class  H    Xo. 

Class  C    Xo. 

Class  D    Xo. 

Class  E    Xo. 

1933 

14,125,880 

12,727 

30,828 

600 

1932 

12,59(],08(» 

f)7,143 

14,776 

100 

7,700 

Total   

14,170,035 

12,715,799 

Cigarette-  (small)   .  . .  .Xo. 
Tobacco,   numuf act 'd . .  lbs. 

2,4(M) 
5 

196,990 
33 

Internal  Revenue  Collections  for  July 

Snurces  of  lie  venue                   1933  1932 

(  i-ars    . $1,023,442.59  $976,512.09 

(  iunrettes    28,579,840.52  28,605,437.59 

Snuif    504,941.07  438,680.12 

Tobacco,      chewing      and 

smoking 4,67(i,Ol2.00  4,373,873.67 

Cigarette       papers        and 

tubes    77,559.59  102,483.53 

Miscellaneous,  relating  to 

tobacco 10.00  1,902.69 

July  Cigar  Withdrawals  1920  to  1931  Inclusive 


Julv,  1!»20  ...  .()78,751,956  Julv,  192(1 

Jul'v,  1!I21   .  .  .  .564,(;o4,7{>7  Julv,  1927 

Julv,  1922  . . .  .4)85,874,114  Julv,  1928 

Julv,  1923  . . .  .589,176,020  Julv,  1929 

Julv,  1924 595,063,302  Julv,  1930 

Julv,  1925  .  . .  .575,822,936  JulV,  1931 


.  568,553,475 
.561,199,298 
.558,2()5,(;83 
.589,282,(M)8 
.532,805,120 
.478,900,849 


10 


Cigarette  Prices  to  Be  Advanced 

HE  long-looked-for  increase  in  the  wholesale 
]>rice  of  cigarettes  from  $5.50  to  $6  a  thousand 
will  occur  either  on  T^abor  Day  or  the  week  fol- 
lowing, according  to  rejmrts  on  Monday  from 
tobacco  soui'ces.  Several  retailers  admitted  that  tliey 
had  hear<l  the  ]»o]iular  bi-ands  are  to  cost  more  within 
a  week  and  an  admission  that  a  ])rice  increase  is  immi- 
nent was  obtaintMl  from  sources  close  to  OUte  of  the 
large  manufacturing  com])anies. 

According  to  the  reports,  the  American  Tobacco 
Company  will  nuike  the  initial  announcement.  The 
rumors  went  so  far  as  to  say  that  notices  of  the  in- 
crease have  already  been  ])rinted  and  will  be  delivered 
to  retailers  within  a  week  or  ten  days.  Liggett  & 
Mvers,  R.  J.  Revnolds  Comiianv  and  P.  Lorillard  & 
Co.,  it  is  expected,  will  follow  American  Tobacco. 

Ketail  ])rices  will  be  advanced  simultaneously  with 
th<'  wholesale  <piotations,  in  the  opinion  of  those  en- 
gaged in  the  business  of  selling  cigarettes  to  the  puhlic. 
It  is  em])hasized  that  the  margin  of  profit  is  very  snudl 
at  the  current  level  of  wholesale  prices  and  that  costs 
have  been  increased,  both  for  material  and  for  labor 
in  recent  weeks.  The  four  leading  brands  of  cigar- 
ettes have  l)een  selling  at  12  cents  a  packet  of  twenty 
cigarettes,  two  packets  for  23  cents.  It  is  stated  that 
the  new  retail  ]»rice  will  })e  13  cents  a  packet,  or  two  for 
25  cents. 

I\etail  ]>rices  have  alre<ndy  been  increased  once  this 
year,  about  three  months  ago,  about  one  cent  a  packet. 
Qii'ilations  on  the  ])opular  brands  were  depressed  he- 
cau-e  of  loss  of  business  to  a  certain  10-cent  brand, 
wliicii  ex]>and<Ml  sales  enormously  last  year.  Manufac- 
turers of  the  four  leading  brands  state  that  much  of 
tln<  business  has  been  recovered.  The  competitive 
ciuarette  now  sells  for  two  packets  for  21  cents  against 
It)  cents  a  few  months  back. 

According  to  observers,  manufacturers*  profits  on 
ciuarettes  at  $5.50  a  thousand  were  very  meager  and 
hnve  become  increasingly  so  because  of  advanced  costs, 
making. a  higher  price  for  their  products  imperative. 

Thf  Tobacco  World 


1^^.'' 


It's  toasted'' 


September  i,  i<^js 


U 


News  From  Congress 


Ft  D  E  R  A  L 

Departments 


From  our  IVashington  Bureau  62?Alb£e  Building 


OLD  to  tlio  value  of  $fi,24n,240.()8  lias  been  re- 
liiiqiiislu'd  to  the  GoverinHeiit  by  the  Hritish- 
Amerieau  Tobacco  Company,  the  lari»est 
amouiit  of  jL»<)l(l  to  be  de]>osite(l  dnriiiu  the  en- 
tire canii)aii»'n  for  the  release  of  hoarded  metal,  it  was 
aiiiioinRX'd  by  Attorney-CJeiieral  CiimmiiiJ^s  Autrusi 
23d.  The  jrold  deposited  by  the  tobacco  comi)any  was 
in  the  form  of  bars,  it  was  said. 

p]x])laininm:  that  the  (jnestion  had  been  raised  as 
to  whether  a  foreii^n  cor])oration  could  be  com]»elled 
to  turn  in  i^old  held  by  it  in  the  I'nited  States,  the 
Attorney-General  said  that  the  tobacco  comi)any  had 
evidently  arrived  at  the  conclusion  that  the  Goveru- 
ment  was  acting  well  within  its   rights. 

(33    Cj3    Cj3 

ANFFACTT'RERS  of  tobacco  and  other  prod- 
ucts holding  (lovernment  contracts,  in  the  till- 
ing of  which  they  may  sutTer  losses  due  to  in- 
creased costs  resulting  from  the  a])})lication  of 
recovery  codes  and  agricultural  adjustment  charges, 
will  have  to  look  to-Congress  for  relief,  it  having  been 
held  by  Comi)troller  (Jeneral  McCarl  that  the  (b.yern- 
ment  has  no  authority- to  change  the  prices  at  which  it 
contracts  to  make  ])urchases. 

While  the  National  Recovery  Administration  has 
advocated  the  readjustment  of  contracts  between  ]»ri- 
vate  interests  to  cover  the  increased  ])ro(luction  costs 
occasioned  by  codes,  and  President  Hooscvelt  has  indi- 
cated his  willingness  to  i)ut  Federal  c(mtracts  on  the 
same  basis,  a  ruling  by  the  Comptroller  (Jeneral  holds 
that  action  by  Federal  agencies  would  be  without  sup- 
port of  law. 


CJ3     Cj3     Ct3 

HF  stnmg  arm  of  the  Federal  Government  will 
supi)ort   retailers  who   tight   attempts  on  the 
part   of  those  from  whom   they   ])urchase  to 
raise  prices  unduly  because  of  the  api)lication 
of  recovery  codes. 

This  was  made  clear  August  22<1  by  General  Hugh 
S.  Johnson,  administrator  of  industrial  control,  at  the 
opening  of  hearings  on  a  ])i-oi)osed  recovery  code  for 
the  retail  stores  of  the  country. 

While  sponsored  by  the  liardware,  furniture,  shoe, 
dry  goods  and  furnishings  trades,  ilie  code  will  apply 
to  all  tobacco  and  other  retail  stoies  except  those  deal- 
ing in  drugs  and  groceries. 

The  code  under  consideiation  i)rovides  for  a  forty- 
four-hour  week,  except  at  peak  peridds,  when  forty- 

1/ 


eight  hours  will  be  permitted.  Weekly  minimum  wages 
lange  from  $11  to  $14,  depending  upon  the  size  of  the 
conmiunity,  and  with  a  $1  ditl'erential  for  the  South, 
ll  is  stii)ulateil  that  i)resent  wages  shall  in  no  case  be 
reduced  because  of  the  shorteuii^  of  hours. 

Ct3     Ct3     Cj] 

XDKR  the  code,  retail  prices  are  not  to  be  in- 
creased more  than  is  nuide  necessary  by  actual 
increases  in  costs,  but  no  store  may  sell  goods 
at  retail  at  less  than  the  net  invoice  delivered 
cost  or  current  market  delivered  cost,  whichever  is 
lower,  ])lus  11)  j)er  cent,  to  insure  that  labor  costs  shall 
be  at  least  ])artially  covered. 

In  blunt,  unmistakable  languaue.  General  Johnson 
asBiired  the  retailers  he  would  stand  behind  them  in  a 
fight  against  unduly  increased  j)rices,  which  already 
have  resulted  in  a  slowing  down  of  the  upward  trend 
of  business  which  began  last  March. 

** Resent  these  price  increases  and  we  will  support 
you,"  he  promised. 

While  the  recovery  camimign  will  increase  prices 
because  of  new  costs  im])osed  by  adherence  t©  code 
re«piirements,  he  declareil  it  the  duty  of  the  adminis- 
tration to  see  that  there  is  no  ** runaway  nuirket.'' 

"There  is  no  reason  to  go  way  beyond  reason,'*  he 
asserted.  "If  you  do  this,  you  just  kill  the  goose  that 
lays  the  golden  egg.  The  house  that  we  are  trying  to 
build  will  colla])se  like  a  house  of  cards.'* 

Cj]     Ct]     Cj3 

()VIX(i  to  i)rotect  American  manufacturers 
o|)erating  under  recovery  codes  from  unfair 
competition  from  foreign  merchandise,  the 
National  Recovery  Administration  has  set  uj) 
an  (Mganization  to  consider  complaints  of  this  nature, 
a  large  number  of  which  have  already  been  received. 

In  general,  these  complaints  ])oint  out  that  domes- 
tic costs  have  l)een  nuiterially  increased  by  the  appli- 
cation of  recovery  codes  and  ask  jirotection  from 
count  rii's  where  wages  and  commodity  prices  are  nuH'h 
lower  than  those  which  now  i)revail  here. 

A  liaison  officer  has  been  api)ointed  by  the  recov- 
ery administration  to  work  with  the  United  States 
TaritT  Commission  in  passing  on  matters  of  this  na- 
ture, whose  recommendations  will  be  submitted  to  the 
President  for  consi<leration  under  those  provisions  of 
the  Recovery  Act  which  vest  in  the  P^xecutive  the  au- 
thority to  protect  American  connnerce  from  unfair 
foreign  competition. 

The  Tobacco  World 


Mr. Kool says:\    KOOLS  have 


GOOD  ADVERTISING 
GOOD  DEMAND  ....  GOOD  PROFIT 
SURE    REPEAT   SALES GET  ABOARD! 


THE  PUBLIC  was  ready  for  a  mild  menthol  cigarette,  our 
advertising  caught  their  eyes,  the  product  clicked — that's 
the  simple,  logical  explanation  for  the  instant  popularity  of 
KOOLS. 

KOOLS  are  cork  tipped.  Mentholated  by  a  special  process 
that  cools  the  smoke  without  interfering  with  the  fine  Turkish- 
Domestic  tobacco  flavor. 

It's  a  better  smoke  for  your  customers — tell  'cm  that.  They 
can  smoke  more  KOOLS  each  day  without  throats  ever  get- 
ting dry.  If  you  haven't  stocked  this  new  B.  &  W.  brand, 
please  phone  your  jobber  today. 


BROWN  &  WILLIAMSON  TOBACCO  CORP.,   LOUISVILLE,  KENTUCKY 


r  SnokingTobacco 


r  OB 


PIPEanoCICARETTES 


Svcntt  CI  /aUx 


ffalSz-M^M** 


Brown  8t  Williamson  products  have  b«cn  designed  to  bring  you  the  most  profit  in  all  lines 

and  prices.  New  products  are  added  to  fit  the  times.  Arc  you  getting  your  share  of  profit 

from  these  live,  selling  items:  Sir  Walter   Raleigh   Smoking  Tobacco,  Raleigh  Cigarettes, 

Golden  Grain  Smoking  Tobacco.  Wings  Cigarettes  and  Target  Cigarette  Tobacco? 


Ad.  GT— 17 


r 


MIA 


pHIbADEli 


Cigarette  Prices  Advanced  on  Monday 

GENERAL  increase  in  the  price  of  cigarettes 
became  effective  in  Philadelphia  on  Monday, 
Au^LTust  28th,  when  jobbers  raised  their  price 
to  the  retailer  to  $1.02  a  carton  on  the  popular 

brands. 

It  was  hoped  that  retailers  woidd  establish  a  price 
of  12  cents  a  jiackage  throughout  the  city,  as  has  been 
done  in  other  sections  of  the  country  several  weeks  ago, 
but  retail  i)rices  here  this  week  still  ranged  from  two 
packages  for  21  cents  at  the  cut-rate  stores,  to  12  and 
13  cents  a  package  in  other  locations. 

Bayuk  Business  Bits 

The  Cliff  AVeil  Cigar  Co.,  Richmond,  Va.,  setting  a 
fast  pace  in  the  distribution  and  sales  of  Bayuk  prod- 
ucts, rocentlv  put  on  a  resultful  campaign,  assisted  by 
F.  Ij.  Brum^ev,  B.  S.  (which  means  Bayuk  salesman) 
...  Heavy*  shipments  to  the  Capitol  City  evidence 
the  substantial  business  of  the  Washington  Tobacco 
Co.,  distributor  in  the' bailiwick  of  G.  L.  Branzell, 
Bavuk  territorial  manager  .  .  .  Henry  Freeman  Co., 
Inc.,  Worcester,  Mass.,  and  Smith  Kelman,  Hartford, 
Conn.,  both  in  the  zone  of  Territorial  Manager  A.  C. 
Rov,  are  doing  a  swell  job  in  the  promotion  of  Bayuk 
Phillies. 


John  Wagner  &  Sons  are  ])uilding  a  splendid  busi- 
ness on  their  high-grade  smoking  tobaccos,  Monticello 
and  Wairner  Xo.  3.  These  brands  have  a  good  call 
throughout  the  Middle  West  and  Northern  New  York 
Stated  built  entirely  on  the  merits  of  the  brands. 

The  Wagner  House  also  reports  a  very  noticeable 
increase  recently  on  the  call  for  high-grade  cigars, 
particularlv  the  imported  brands,  and  in  which  the 
Romeo  &  Julieta  seems  to  be  *' leading  the  league.'* 


Yahn  &  McDonnell  Cigars,  617  Chestnut  Street, 
distiil)utors,  have  placed  two  new  delivery  trucks  on 
the  streets,  which  are  attracting  considerable  attention 
and  nmcli  favorable  comment. 

The  two  trucks  are  attractively  painted  in  orange 
and  black,  and  one  side  of  the  truck  very  plainly  ad- 
vertises the  fact  that  they  distribute  Optimo  cigars, 
while  tlio  other  side  just  as*  plainly  states  that  they  also 
distribute  As  You  Like  It  cigars.  Both  these  brands 
are  big  sellers  in  this  market. 

'4 


Trade  Notes 


Kid  Nichols,  of  the  Belinda  factory,  Havana,  Cuba, 
was  in  town  last  week,  gathering  in  the  orders,  and 
reports  business  improving  steadily  for  his  brand. 


Kool  cigarettes,  product  of  the  Bro^\^l  &  William- 
son Tobacco  Corp.,  have  been  increasing  steadily  in 
this  market  since  their  introduction  here  a  few  months 
ago. 


G.  R.  Silverberg,  of  PI  A.  Kline  &  Co.,  was  in  town 
this  week  doing  good  work  promoting  the  sale  and  dis- 
tributicm  of  Medalist  cigars,  through  Yahn  &  McDon- 
nell.   Sales  of  this  brand  are  showing  a  nice  increase. 


George  Stocking,  of  Arango  y  Arango,  Tampa 
manufacturers  of  the  Don  Sebastian  line,  was  in  town 
last  week,  and  also  reported  good  business  on  his 
brand. 


Barton  Lemlein  and  Joe  Banker,  of  M.  Sacks  & 
Co.,  New  York,  were  visitors  at  John  Wagner  &  Sons 
lieadquarters  on  Dock  Street  on  ^fonday.    They  report 
business  very  good  for  their  factory. 


Graboskv  Bros.,  Inc.,  North  Second  Street  manu 
facturers,  are  nuiintaining  manufacturing  operations 
at  a  steady  pace  to  keeji  distributors  and  retailers  sui»- 
j.lied  with  their  Royalist  cigar. 


George  Jones,  president  of  Yahn  &  McDonnell 
('i"-ars  is  vacationinir  for  a  short  time  in  the  moun^ 
tains,  where  he  is  enjoying  all  the  favorite  pastimes  ot 
that  section.  He  is  expected  to  return  to  his  desk  thi^ 
week. 

Th€  Tobacco  World 


BAYUK  BULLETIN 


ViH.UME  I 


SEPTEMBER  1,  1933 


NUMBER  18 


PHULOFAX 

(The  Retailer^s  Friend) 

SAYS 

"Minimum  Wage  and 
Maximum  Wage  gets 
down  finally  to  Minimum 
Worth  and  Maximum 
Worth"  .  .  .  that's  an- 
other angle,  eh,  what? 

er  makes  inquiry  .  .  .  "What's 
•  as  to  whether  I  can  contact 
and  stM  ift'  an  account?"  Our  humble 
answer  is — the  expense  of  contacting 
and  servicing  the  account  as  against 
the  pictit  that  can  be  procured  from 
that  ac'iunt. 

At  your  sales  meetings,  jobbers,  did 
vou  evi'i  try  the  storekeeper  vs.  sales 


A  JO 
the  pu! 


man  piotrram 


you  know,  one 


of  you  I'  salesmen  acts  as  the  store- 
keeper -  another  salesman  acts  as 
salesman  ...  the  latter  goes  through 
his  sales  talk  ...  the  former  com- 
bats him.  Result — interesting,  enjoy- 
able and  educational. 

Easv  to  get  into  business  arguments 
these*  hectic  days,  but  remember 
"There's  never  the  LAST  word  be- 
tween friends." 

0 

E.  0.  J.  says  .  .  .  "During  my  va- 
cation. 1  sent  souvenir  postal  cards  to 
virtually  all  my  customers  .  .  .  be- 
lieve y<m  me,  when  I  got  back  on  the 
Job  f  realized  I  never  made  a  better 
investment  in  my  life." 

Vacations  must  be  in  the  air  'cause 
here's  another  stunt  to  build  good-will 
.  .  .  it's  not  difficult  to  ascertain 
where  and  when  your  good  customers 
are  vacationing.    ...    I  send  'em  a 

^. . »  ard  or  a  little  note  with  a  word 

or  two  (»f  well  wishes  for  a  fine  time." 
Not  bad!  — o— 

As  we  understand  it,  salesmen  are 
immune  from  the  NRA  ruling  on 
I  working'  hours,  but  it's  still  very  con- 
fusing' to  A.  M.  C,  who  writes — "If 
the  40  hours  maximum  were  to  apply 
ItosaUsmen,  does  that  mean  that  I'd 
HAVE  to  work  40  hours?" 

"Dear  Phil:  My  Boss  says  I  am  very 
negligtnt  in  the  little  clerical  work 
conntTtt'd  with  my  sales  job — for  in- 
•:ane» ,  he  says  I  always  am  late  get- 
'ntr  in  luy  daily  reports  and  slow  in 
answiring  letters.  Maybe  he's  right, 
but.  (luiT-gone  it,  I  always  get  my  ex- 
pense ii'port  in  on  time  and  isn't  that 
more  important  because  if  I  didn't,  I 
Wouldn't  get  the  money  and  then  I 
couldn't  work.  What  do  you  think, 
Phil?" 

Ham.  n  our  frank  answer,  O.  C.  B. — 
cne  ot  these  days  you'll  get  a  letter 
that  nt<  ds  no  answer  .  .  .  better  re- 
form T\^t\i  now. 

T.  \{.  s.,  Cigar  Dealer,  asks:  "What 
'0  your  opinion  is  the  best  five-cent 
wand,  the  best  ten-cent,  the  best  two- 
M-'f-a-cjuarter?"  The  only  opinion 
*orth  a  tinker's  hurrah  is  the  cus- 
tomer's. And  you  don't  have  to  ask 
I  him.    iit,'U  TELL  you. 


0^>^' 


A  HITCH  HIKER  DOESN'T  GET  FAR  ON  THIS  ROAD 

The  man  ttho  ^^gei»  there"  must  furnish  his  own  power 

"LET  US  FIT  YOU  WITH 
A  GOOD  CIGAR" 

Old  Time  Sales  Method  Still  Rings  The  Bell 


WAS  OUR  FACE  RED? 

It  was  some  years  ago,  when  we 
made  our  living  lugging  a  sample  case 
for  the  Usmokem  Cigar  Co.  We  hit 
Philadelphia  one  morning  and  set  out 
hot  foot  to  call  on  a  new  prospect  we 
had  never  crashed  before. 

As  we  started  down  Chestnut  Street 
we  halted  a  passerby.  "Say  brother, 
can  you  tell  me  how  far  it  is  to  the 
Arcade  Cigar  Store?" 

"Well,"  said  the  stranger,  "the  way 
you're  headed,  I  guess  it  would  be 
about  25,000  miles.  But  if  you'll  turn 
around  you'll  find  it  two  blocks  up." 

If  we  learned  any  lesson  from  that 
experience,  this  is  it.  Be  sure  you 
know  where  you're  going  before  you 
start  out.  F'rinstance.  Don't  say,  "I'm 
going  to  get  as  many  new  accounts 
this  month  as  I  possibly  can."  Say 
something  like  this.  "I've  figured  it 
out  that  there  are  100  good  prospects 
in  this  territory  I  haven't  sold.  I  fig- 
ure I  can  get  10  new  accounts  a  week, 
so  I'm  going  to  get  100  new  customers 
in  the  next  ten  weeks  or  break  a  leg." 


D.B.L 


*^*'"'-dwith  BAYIltriCAIIS.INC.,  PhUa- 
**VhuM—Makmn  of  Jim*  eigan   tUte*    1897 


Maybe  we're  wrong  but  it 
seems  to  us  that  the  old  time 
cigar  dealer  used  to  take  a  good 
bit  more  personal  interest  in  his 
customers  than  the  average 
cigar  merchant  does  today.  He 
was  always  ready  and  willing  to 
talk  colors  and  shapes  and  what 
not  and  to  give  the  customer  the 
benefit  of  his  experience  in 
selecting  just  the  right  cigar  for 
his  particular  taste.  And,  as  we 
remember  it,  the  customer  ap- 
preciated the  attention. 

This  splendid  type  of  old  time 
cigar  merchant  was  recalled 
vividly  to  our  mind  only  the 
other  day,  by  a  sign  we  saw  in 
a  bustling  up  to  date  shop.  The 

sign  read :  

•*LET  US  HT  YOU  WITH 
A  GOOD  CIGAR'^ 

Curiosity  being  one  of  our 
pet  vices,  we  asked  one  of  the 
salesmen  to  explain.  Knowing 
we  w^ere  in  the  cigar  business, 
too,  he  told  us  the  inside  story. 

"That  sign,"  said  the  sales- 
man, "is  our  prize  good  will 
builder.  Many  a  customer,  just 
as  you  did,  asks  what  it*s  all 
about.  I  tell  him  that  our  aim  is 
to  sell  every  customer  the  cigar 
that  is  made  for  him.  Then  I 
put  him  through  a  friendly  little 
third-degree.  Does  he  like  a 
mild,  medium  or  strong  cigar? 
What  are  his  preferences  as  to 
color,  shape,  size  and  price  ?  And 
so  on.     Pretty  soon  I  have  a 


fairly  good  notion  which  of  the 
popular  brands  we  sell  will  suit 
him. 

"Then  I  say:  'Try  this  cigar, 
sir.  I'm  pretty  sure  you'll  like 
it.  But  if  you  don't,  come  back 
and  we'll  try  again  !* 

"I  don't  have  to  tell  you,  as  an 
old  time  salesman,  that  there 
are  a  lot  of  good  angles  to  that 
method  of  selling.  The  mere  fact 
that  we  get  a  customer  into  con- 
versation about  cigars  results  in 
a  good  many  box  sales.  Further- 
more, he  feels  he's  getting  real 
attention  and  service  from  a 
salesman  who  knows  what  he's 
talking  about. 

"You  know  how  it  is  yourself, 
when  you  go  to  buy  a  golf  club 
or  a  necktie,  or  anything,  you 
like  to  trade  at  the  shop  where 
they  seem  to  be  more  interested 
in  suiting  you  than  in  taking 
your  money  and  shoving  you  out 
the  door.  Yes  sir!  That  sign  is 
a  great  little  good-will  getter!" 

We  thought  this  little  experi- 
ence well  worth  passing  on  to 
our  other  friends  in  the  retail 
cigar  trade. 


$5.00  REWARD  FOR 
OLDEST  SALESMAN 

The  Bayuk  Bulletin  recently  ran  a 
prize  contest  for  the  youngest  cigar 
salesman.  Now  we  are  offering  a  prize 
of  $5  to  the  oldest  salesman  still  ac- 
tively engaged  in  selling  for  a  cigar 
jobber,  manufacturer  or  dealer. 

Come  on,  you  veterans.  Don't  be 
afraid  to  tell  your  ages.  If  you're  85 
or  105  and  still  keen  and  active,  it's 
something  to  be  proud  of.  If  you  are 
a  real  old  timer,  let  us  have  your 
record.  Or  if  you  know  some  man  you 
think  might  be  eligible  for  the  prize, 
write  us  about  him  and  we'll  look 
him  up. 

Send  your  entries  to  Phulofax,  care 
of  Bayuk  Cigars,  Inc.,  9th  Street  and 
Columbia  Avenue,  Philadelphia.  The 
contest  closes  November  1. 


L 


BAYUK    BRANDS    BUILD    BUSINESS 

Bayuk  Philadelphia  Perfect© 
Havana  Ribbon 
Mapacuba 

Charles  Thomson 
Prince  Hamlet 


MADE  TO  SELL 

Stop  US  if  you've  heard  this  one 
about  Jones  who  bought  the  genuine 
imported  Havana  cigars  from  the 
Cuban  sailorman  who  had  smuggled 
them  into  the  country.  The  mariner 
had  a  genuine  Spanish  accent,  the 
cigars  looked  O.  K.,  and  the  price  was 
simply  too  good  to  be  true.  So  Jones 
invested. 

A  day  or  two  later  he  encountered 
the  honest  sailor  on  the  street.  "Look 
here  you  double  dealing,  cross-eyed 
son  of  a  sea  cook,"  shouted  Jones. 
'"Those  cigars  you  sold  me  were  awful. 
I  simply  couldn't  smoke  'em." 

"Ah,  senor,"  the  Cuban  made  a  deep 
bow,  "those  cigar  she  is  not  made  to 
smoke." 

"Not  made  to  smoke!"  exclaimed 
Jones  as  he  tottered  on  the  verge  of 
apoplexy.  "Then  what  in  the  .  .  . 
what  are  they  made  for?" 

"Ah,  senor,  those  cigar  she  is  made 

to  sell." 

Which  reminds  us,  Mr.  Retailer. 
The  only  kind  of  cigars  that  will  ever 
bring  you  repeat  business  and  volume 
profits  are  the  cigars  that  are  made 
to  smoke.  Long  shot  brands  with  a 
little  extra  profit  aren't  one-two-three 
in  sales  alongside  the  big  popular  sell- 
ers that  the  public  likes  and  demands. 
No,  we  aren't  telling  you  anything 
you  don't  know.  We're  simply  remind- 
ing you  of  something  you've  always 
known. 


TIGHT  BINDING 


Flans  Campaign  on  Vacation 


i^ 


"""^SP 


MURIEL 


NEW    SIZE 


5^ 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  5^. 


Mfd.  by 
P.   LOBILLARD  C».,  INC. 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MEROIANTS  ASSOCIATION        <^fM^^ 
OF  UNITED  STATES  ^\^^^lp^ 

JESSE  A.  BLOCH.  Wheeling,  W.  Va      ....^ tvE^IidSt 

CHARLES  J.  EISENLOHR.  Philade  phta.  Pa vfc*  P«I  deSt 

JULIUS  LICHTENSTEIN,  New  York.  N.  Y ;...; •• -/'"r^^^rttS 

WILLIAM  BEST,  New  York.  N.  Y Chairman  Executive  Co«»«"^ 

MAJ.  GEORGE  W.  HILL.  New  York.  N.  Y v>!K^!S 

GEORGE  H.  HUMMELL.  New  York,  N.  Y vlr^K^i  deS 

H.  H.  SHELTON.  Washington.  DC V  crK^IdeSt 

WILLIAM  T.  REED.  Richmond.  Va    v^wK!!  deSt 

HARVEY  L.  HIRST.  Philadelphia,  Pa ^       xl^-ur^r 

ASA  LEMLEIN.  New  York.  N.  Y •• /••Vw ••    ni4^ 

CHARLES  DUSHKIND.  New  York.  N.  Y Counsel  and  Manacmf  Director 

Headquarters.  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio  vIIIp!!!!^!^ 

CHAS.  B.  W^ITTROCK.  Cincinnati.  Ohio  ^*  *"?!!!. ™ 

GEO.  S.  ENGEL.  Covington,  Ky 4!!!!^^ 

WM.  S.  GOLDENBURG,  Cincinnati.  Ohio  aecreiary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

70HNH.  DUYS,  New  York  City  ^•••:*vi;;p^!!d*rl 

klLTON  RANCK.  Lancaster.  Pa -^'"t  V»ce-™  jerr 

D.  EMIL  KLEIN.  New  York  City  Second  y»«-P^"jJ"J 

LEE  SAMUELS.  New  York  City   Secretary-Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN.  Newark.  N.  J i:^";*  v:"*?!!!!^!^! 

ALBERT  FREEMAN.  New  York.  N.  Y -.First  Vice- Pre*  dent 

IRVEN  M.  MOSS.  Trenton,  N.  J Second  y'^PfW'""* 

ABE  BROW^N.  180  Grumman  Ave..  Newark,  N.  J SecreUry-Treaaurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA  LEMLEIN  v.""S"'-3!°I 

SAMUEL  WASSERMAN   Vice-President 

THE  NATIONAL  ASSOCIATIONS  OF  TOBACCO 

DISTRIBUTORS 
C.  A.  JUST.  St.  Louis,  Mo ;;:"«"'?3"! 

E.  ASBURY  DAVIS,  Baltimore,  Md X!""^'^**;^     ! 

E.  W.  HARRIS.  Indianapolis.  Ind v"'k!!V°*°: 

JONATHAN  VIPOND,  Scranton.  Pa Vice-President 

GEO.  B.  SCRAMBLING,  Cleveland,  Ohio  Treasurer 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jersey  City,  N.  J SecreUry 


Theodore     Schwartz, 
well-known  cigar  execu- 
tive, who  is  sales  man- 
ager   of    the    Bernard 
Schwartz  Cigar  Corpo- 
ration,    manufacturers 
of  R.   G.   Dun   Cigars, 
and    treasurer    of    the 
Deisel-Wemmer-G  ilbert 
Corporation,       Detroit, 
Michigan,   was   photo- 
graphed while  enjoying 
a   short   vacation    at 
.NFackinac  Island.  On  his 
return     Mr.     Schwartz 
will  complete  plans  for 
an  aggressive  sales  and 
advertising      campaign 
for   R.    G.   Dun   cigars 
throughout  the  entire 
Middle  West. 


Theodore  Schwartz 


HE  United  States  Tobacco  Distributors'  As- 
sociation met  in  convention  in  Atlantic  City, 
N.  J.,  on  Sunday,  August  27th,  and  Monday, 
August  28.  A  code  of  fair  competition  was 
adopted  and  a  marketing  agreement  was  entered  into 
by  the  unanimous  vote  of  the  delegates  to  the  conven- 
tion. The  various  states  were  well  represented,  both 
geographically  and  numerically. 

The  code  as  adopted,  by  agreement  with  the  Na- 
tional Association  of  Tobacco  Distributors,  shall  be 
presented  to  their  executive  committee  for  the  purpose 
of  presenting  to  Washington  a  unified  code.  At  the 
completion  of  the  convention,  the  officers,  by  communi- 
cation with  the  secretary  of  the  National  Association 
of  Tobacco  Distributors',  agreed  to  meet  in  executive 
session  for  the  purpose  of  forming  a  unified  code  for 
the  bettei-ment  of  the  tobacco  industry. 

The  members  are  hopeful  that  after  an  executive 
session  between  the  United  States  Tobacco  Distribu- 
tors' Association  and  the  National  Association  of  To- 
bacco Distributors,  a  consolidated  code  will  result. 
For  the  sake  of  expediting  the  adoption  of  a  consoli- 
dated code,  it  was  deemed  advisable  to  defer  the  publi- 
cation of  the  code  until  after  the  meeting  of  the  execu- 
tive committees  of  the  National  Association  of  Tobacco 
Distributors  and  the  United  States  Tobacco  Distribii 
tors'  Association,  who,  at  the  request  of  the  secretary 
of  the  former  association,  are  to  meet  in  the  very  near 

future. 

The  temporary  officers  were  re-elected  by  unain 
mous  vote  to  serve  for  the  period  of  one  year. 


Invitations  are  being  mailed  to  consumers  of 
high-grade  cigars  through  the  city  and  vicinity,  by 
Yahn  &  McDonnell  Cigars,  local  distributors  of  tho 
Henry  Clay  &  Bock  brands,  to  attend  one  of  the  mo>t 
interesting  and  informative  exhibits  of  cigars  ever 
to  be  shown  in  this  city. 

The  exhibit  will  be  shown  in  their  Widener  Build- 
ing store,  1335  Chestnut  Street,  on  September  5th,  6th 
and  9th,  and  will  include  sixty  diflferent  sizes  and 
shapes  of  the  Corona  brand  and  others. 

The  Tobacco  World 


Seven  Months  Withdrawals  for  Consumption 


Cigars : 

/~H1                          i 

1st  7  Mos. 
Jal.  Yr.  1933 

2,050,341,990 
30,380,320 
79,210,500 

+ 

+ 
+ 

— Decrease        ] 
-{-Increase 
Quantity 

80,373,285 
13,473,180         , 
12,762,460 

Ijittle  Cigars: 

United  States  . . . 
Puerto  Rico    .... 
Philippine  Is.   ... 

Total  

Cigarettes : 

United  States  . . . 
Puerto  Rico    .... 
Philippine  Is.   ... 

Total  

Large  Cigarettes: 

United  States  . . . 
Puerto  Rico    .... 
Philippine  Is.   ... 

Total  

Snuff  (lbs.) : 

All  U.  S 

Tobacco  mfd.  (lbs.) : 

United  States  . . . 

Philippine  Is.   ... 

Total   

116,146,053 

1,804,000 

51,939,174 
246,000 

Class  A — 
United  States 

117,950,053 

+5 
+ 

52,185,174 

Puerto  Rico 

Philippine  Is.   ... 

67,235,314,320 

1,996,600 

832,170 

,803,758,720 

Total 

2,159,932,810 

54,137,645 

16,592,508 

1,754,050 

236,222 

698,100 
100,177 

15,372,540 

1,895,050 

128,007 

Class  B— 
United  States 

67,238,143,090 

,802,960,443 

Puerto  Rico 

Philippine  Is.   ... 

1,468,035 

435,000 

1,937 

652,042 

Total 

17,395,597 

15,074,680 

132,000 
937 

294,675,430 
292,030 
113,822 

295,081,282 

23,304,008 

500 

1,326 

23,305,834 

2,148,808 
22i 

197,056,634 

1,895,520 

42,590 

Class  C— 
United  States  . . . 

1,904,972 

519,105 

Puerto  Rico    .... 
Philippine  Is.   ... 

21,128,741 

180,385,492 
103 

460,556 

Total 

Class  D— 

198,994,744 

7,418,759 
2,200 
1,300 

2,751,407 
324 

United  States  . . . 

180,385,595 

2,751,731 

X    U\;l  tv/      XhlCw       •   •  •  • 

Philippine  Is.   ... 

Total 

Class  E— 
United  States  . . . 

Puerto  Rico    

Philippine  Is.   ... 

7,422,259 

350,155 

18,864 

331,291 

140,344,461 
13,616,850 
13,061,436 

167,022,747 

"What  a   welcome  visitor 
The  Tobacco  World 
must  be  to  wholesalers  and 
retailers ! 

"If  they  are  only  half  as 
interested  in  reading  it  as 
we  ourselves  are,  we're  glad 
our  ad  is  in  it  regularly 

says  an  advertiser. 

Total   

Total  All  Classes : 

United  States  . . . 
Puerto  Rico    .... 
Philippine  Is.   ... 

Grand  Total  . 

2,149,029 

2,385,842,776 
32,567,900 
79,453,876 

2,497,864,552 

September  i,  1933 


17 


SEPTEMBER  15,  1933 


Established    1886 


"BEST  OF  THE  BEST 


99 


*■—""""■  -'  A.  SANTAELLA  &  CO. 

Office,  1181   Broadway,  Now  York  City 

FACTORIES:  Tampa  and  Keg  West,  Florida 


[ 


OUR  BIGH-GEADE  NON-EVAPORATINO 

CIGAR  FLAVORS  ^         .u  .     u       * 

Make  tobacco  meltow  and  amooth  In  charactav 
and  Impart  a  most  palatable  flavor 

FUVORS    FOR    SMOKING    wd   CHEWING   TOBACCO 

Write  for  Hat  of  Flavora  for  Special  ^^'^n^*^.^. 
BMTUN.  AlOMATIZEB.  BOX  FLAVOES.  PASTE  SWEETENEKS 

FRIES  a  BRO..  92  Reade  Street,  New  York    [ 


:v»y;LV»yrA«^J^»/JLX»>''lV»>Jlvf>yiv»A".VSav^ 


Classified  Column 

The  rate  for  thii  column  it  three  centi  (3c.)  a  word,  with 
a  minimum  charge  of  ieventy-five  cents  (75c.)  payabU 
strictly  in  advance. 


vr  '>M-ysvir/avir?8vir>8\y?gvirriMy»>(gf«<iriWi 


P(*«•r•^1y•^';  Yi(\ir/'(iV,:/i 


POSITION  WANTED 


CIGAR   FACTORY   SUPERINTENDENT.    MORE  THAN   20 
Years'    Experience    With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE— No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia, 


HAVANA  CIGARS 


BEER  WITHOUT  CIGARS,  IS  LIKE  KISSING  WITHOUT 
LOVE— Adopt  as  your  slogan,  "Kiss  your  beer,  but  love  your  ci- 
gars." Specially  those  Havana  blended,  "Good  to  the  last  Puff," 
manufactured  by  A.  Ramirez  &  Co.,  Post  Office  Box  1168,  Tampa, 
Fla.    Write  them  for  particulars  today. 


POSITION  WANTED 


Newspaper  and  magazine  advertising  executive,  thoroughly 
experienced,  formerly  with  local  newspapers  and  agencies,  and  also 
advertising  manager.  Position  with  firm  desiring  an  advertising  man, 
salesman  or  assistant  to  manager.  Knows  marketing,  merchandis- 
ing and  distribution.  Salary  not  as  important  as  opportunity  to 
demonstrate  actual  worth  and  ability.  References  the  highest. 
Address,  F.  H.  Riordan,  5915  Webster  Street,  Philadelphia,  Pa. 


Tobacco  Merchants'  Association 
Registration  Bureau,  JtV^S'cm 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration,         (see  Note  A),  $5.00 
Search,                   (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  $2  will  be  made  to  membera  of  the  Tobacco  Mer- 
chants' Aaaociation  on  each  registration. 

Note  B— If  »  report  on  a  aearch  of  a  title  necesaitates  the  reporting  of  more 
than  ten  (10)  titlea.  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31).  an  additional  charge  of  Two  DoUars 
($2  00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titlea  necessarily  reported. 


REGISTRATIONS 
MATT    WENGLER:— 46,225.     For    all    tobacco    products.     Matt 

Wengler  Cigar  Co..  Chicago.  IW..  August  7,  1933. 
BRAUHAUS  SPECIAL :--46,227.     For  cigars,  cigarettes  and  tobac- 

Ci^.     Frank  Vogel.  Flushing.  L.  I.,  N.  Y.,  August  11,  1933. 
RINARNA:^46,228.     For  cigars,  cigarettes,  pipes  and  smoking  to- 
bacco.   National  Cigar  Stands  Co.,  New  York,  N,  Y.,  August  10, 

1933. 
FACTORY  LONGS  AND  SHORTS:— 46,230.    For  cigars.    W.  J. 

Xeff  &  Co..  Red  Livm.  Pa..  July  11.  1933. 
FACTORY  SHORTS  AND  LONGS:— 46,231.    For  cigars.    W.  J. 

Xeff  &  Co..  Red  Lion.  Pa..  July  H.  1933. 
VAL-NICK:— 46,234.      For    cigars,    cheroots    and    stogies.      Henry 

Mazer  Cigar  Co.,  Detroit,  Mich.,  August  17,  1933. 


TRANSFERS 

HALLMARK:— 28.055  (Tobacco  Leaf  Registration  Bureau),  and 
29,175  (U.  S.  Tobacco  Journal  Registration  Bureau).  Registered 
August  4,  1904.  for  cigars,  cigarettes,  cheroots  and  tobacco  by 
American  Litho.  Co.,  New  York.  N.  Y.  Through  mesne  transfers 
acquired  by  the  Consolidated  Litho.  Corp.,  Brooklyn,  N.  Y.,  for 
cigars  only,  and  re-transferred  to  D.  Emil  Klein  Co.,  New  Yorl^ 
X.  Y.,  July  12.  1933. 

PICCADILLY:— 9768  (U.  S.  Patent  Office).  For  a  cigar  label. 
Registered  January  29.  1903.  by  American  Litho.  Co..  New  York, 
N.  Y.  Transferred  by  Consolidated  Litho.  Corp.,  Brooklyn,  N.  Y., 
successor  to  the  registrant,  to  Pennstate  Cigar  Co..  Philadelphia, 
Pa..  August  Uk  1933. 

HENRY  K:— 19.599  (V.  S.  Tobacco  Journal).  For  cigars.  Regis- 
tered December  4.  1897,  by  H.  G.  Klinkerman,  Paola,  Kan.  Trans- 
ferred to  Henry  Katz.  Detroit,  Mich.,  and  re-transferred  to  the 
Henry  K.  Cigar  Co..  Detroit.  Mich.,  August  4.  1933. 

BON  TON: — (Legal  Protective  Association.)  For  cigars.  Regis- 
tered in  1884,  by  Lichtenstein  Bros.  Co.,  New  York,  N.  Y.  Trans- 
ferred by  (.eneral  Cigar  Co..  New  York,  X.  Y.,  successor  to  the 
original  registrants,  to  Consolidated  Litho.  Corp.,  Brooklyn.  N.  Y., 
July  10,  1933. 


Send  Two  DoUars,  with  the  coupon  below  to  The 
Tobacco  World,  236  Chestnut  St.,  Phila.,  Pa.,  and 
get  your  copy  twice  a  month  for  a  year. 


JState 


The  importance  of  attractive  and  dependable  containers  for 
fine  Cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may    obtain    complete    details   promptly    by   addressing   the 

AUTOKRAFT  BOX  CORPORATION. 


Phila.,  Pa. 
Hanover,   Pa. 
Cincinnati,  Ohio 


AUTOKRAFT  BOX  CORPORATION       ^^Z'^'/.l 

Lima    Ohio  Detroit,  Mich. 

A  Nationwide  Service  Wheeling,  W.  Va. 


p>' 


iiiiiiiniiiiiiiimii 


ininiiniinimiiHiiiiirnT 


PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   MONTH   AT  236  CHESTNUT  ST..  PHILA..  PA. 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box— and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


WHEN  BUYING  CIGARS 

Remember   that   Regardless  ot   Price 

THE  BEST  CIGARS 

ARE    PACUS    t^ 

WOODEN   BOXES 


THE  TOBACCO  WORLD 


Vol.  53 


SEPTEMBER  15.  1933 


No.  18 


The  TOBACCO  WORLD  has  signed  the  President's  agree- 
ment and  is  operating  under  the  NRA  Code,  gladly  and  whole- 
heartedly co-operating  to  the  fullest  extent  in  the  Adminislra- 
tion's  effort  to  promote  industrial  recovery. 


ATURALLY,  we  have  seen  a  number  of  edi- 
torial connnents  and  eolnnmar  wise-cracks 
about  the  first  ci<,^arette  smoked  by  that  octo- 
genarian out  in  Council  Bluffs,  Iowa,  the  other 
(lav.  The  one  that  interested  us  most,  however,  was  the 
editorial,  "The  Message  of  Loren  Morrison,"  in  the 
September  14th  issue  of  Printers'  hth.  On  the  chance 
that  you,  too,  will  be  interested  in  it,  we  take  pleasure 
in  rei)rinting  it: 

▲ 
KT  EVERY  salesman,  copy  writer  and  adver- 
tiser take  to  heart  the  strange  case  of  Loren 
Morrison  who  never  smoked  a  cigarette  until 
lie  was  eighty  years  old.  It  was  on  the  same 
day  that  this  aged  inhabitant  of  Council  Bluffs  took  his 
first  airi)lane  ride  that  he  broke  a  wra])per,  and  with  a 
remark  that,  'This  is  as  good  a  time  as  any  to  start,' 
b(»gan  to  puff  vigorously  on  his  first  cigarette.  Think 
of  the  number  of  times  the  advertising  of  cigarettes 
must  have  tempted  this  ancient  expert  at  sales  resist- 
ance! Think  of  the  years  through  his  manhood,  when 
tlie  billboards,  the  magazine  pages,  the  newspapers 
>houted  at  him,  the  years  of  his  ohl  age  when  radio  was 
added  to  the  chorus*.  Yet  at  the  end  repetition  told  on 
jiim.  His  sales  resistance  was  shattered  and  one  more 
euusumer  was  added  to  the  millions. 

▲ 
lOT  X()  salesman  hereafter  despair  at  the 
tenth  turndown  of  a  star  prospect.  Let  no 
advertiser  ever  be  discouraged  when  his  mar- 
ket seems  for  a  time  to  stand  still.  If  it  took 
Loren  Morrison,  shall  we  say,  sixty-three  years  to  say 
'Yes'  to  a  cigarette,  there  is  hope  for  everyone  on  the 
selling  side  of  anything."  That  is  a  worthwhile  mes- 
sage for  to-day's 'salesmen,  l^ut  we  cannot  leave  this 
matter  without  stating  that  in  our  reproduction  of  the 
Printers'  Ink  editorial,  we  omitted  the  trade-marked 
name  of  the  cellulose  wrapper  mentioned  in  the  orig- 
inal, on  the  reasonable  grouiul  that  we  do  not  consider 
it  cricket  to  give  publicity  to  that  without  giving  pub- 
licity to  the  name  of  the  cigarette,  which  was  not  men- 
tioned in  anv  of  the  stories. 


ITE  VALUE  of  a  product  to  a  consumer  de- 
pends not  merely  upon  physical  properties, 
but  also  upon  the  ideas  associated  with  the 
product.     There  was  no  change  in  Listerine 
when  halitosis  was  first  discovered  by  the  advertising 


w^orld,  but  there  was  a  great  change  in  Listerine  sales. 
There  was  no  change  in  Lucky  Strike  cigarettes  when 
'Reach  for  a  Luckv  instead  of  a  sw^eet'  became  a 
nationally  discussed  slogan,  but  there  was  a  great 
change  in  the  Lucky  Strike  sales.  Whatever  we  think 
of  these  slogans,  their  immediate  influence  on  sales  was 
clear.  Tlrtis  one  of  the  most  valuable  features  of  a 
consumer  product  may  be  its  reputation  and  the  ideas 
which  a  manufacturer  can  cultivate  in  the  minds  of  the 
public. 


m^mg  IT  II  the  new^spapers — first  to  reflect  a  change 
^\^  in  advertising  and,  as  a  consequence,  first  to 
forecast  a  change  in  business  up  or  down — 
recording  a  14.5  per  cent,  increase  in  advertis- 
ing linage  in  August,  the  first  increase  in  three  years, 
this  whole  subject  of  advertising  becomes  a  vital  topic 
for  thought.  That  accounts  for  our  publishing  in  this 
issue  some  extracts  on  advertising  from  Russell  H. 
Mack's  new  book,  "The  Cigar  Manufacturing  Indus- 
try." It  also  accounts  for  our  calling  to  your  attention 
in  the  following  lines  some  thoughts  of  Lyman  H. 
Chalkloy,  Head  of  Research,  The  Bristol-Myers  Com- 
pany, in  the  current  issue  of  Printers'  Ink: 


DVf]RTISING  must  not  only  reach  and  attract 
the  attention  of  i)rospective  customers  for  a 
product.  It  must  give  them  a  favorable  im- 
])ression  of  the  product  and  carry  conviction 
that  the  product  will  do  something  that  the  prospective 
consumer  wants  it  to  do.  Methods  for  accomplishing 
these  ends  all  involve  psychological  problems.  Even 
after  we  have  decided  what  people  to  reach  and  how  to 
reach  them,  the  presentation  of  the  advertising  story 
not  only  calls  for  the  creative  imagination  of  the  copy 
writer  and  layout  man,  but  for  a  choice  between  the 
results  of  their  labors. 


O  FAR,  in  speaking  of  changing  products  and 
advertising,  I  have  assumed  that  people's 
reactions  remained  constant.  But  they  don't. 
People  who  have  been  reading  about  halitosis 
for  years  no  longer  react  in  the  way  they  did  when  the 
slogan  was  new.  Not  only  do  people  change  as  a  result 
of  advertising,  but  because  of  influences  quite  beyond 
the  control  of  the  advertisers.  Such  changes  are  going 
on  all  the  time.  But  I  believe  that  under  conditions  of 
stress,  such -as  the  present,  the  rate  of  change  is  accel- 
erated. Advertising  stories  and  slogans  become  obso- 
lete more  rapidly.  Is  this  so!  If  it  is,  how  profound 
are  tlio  changes!  Is  it  merely  that  a  slogan  loses  its 
effectiveness,  or  do  people  become  less  pervious  to  all 
advertising  in  some  old  standard  medium?" 


Th«  TOBACCO  WORLD  («UbUsh.d, 88^^ 
December  22,  1909.  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


Substitutions  Allowed  to  Tobacco  Trade 

By  HARVEY  L.  HIRST 
Chairman,  Special  Cigar  Committee,  A.  C.  M,  L.  T.  D. 


A  Royalist  Welcome  to  Ben  Grabosky 


OR   the  bouofit  of  those  ei^ar  inamifacturers 
eleetiiig'    to    operate    under    the    l*resideiil's 
Bhuiket  Code,  I  want  to  make  clear  that  the 
National  Kecovery  Administration  has  agreed 
to  the  following  substitutions  only: 

Substitutions  approved  August  12,  1933. 
For  Paragraph  III: 

On  and  after  the  etTective  date  of  this  Code  no 
factory  or  mechanical  workers  or  artisans  shall  be 
employed  more  than  forty  hours  in  any  one  week,  pro- 
vided, however,  that  this  limitation  shall  not  apply 
when  seasonal  or  peak  demand  requires  that  such  em- 
ployees work  more  than  forty  hours  i)er  week.  In  cases 
of  seasonal  or  peak  demand  no  such  employees  shall 
be  employed  for  more  than  an  aggregate  of  forty-live 
hours  per  week  for  four  months  in  any  calendar  year 
and  in  no  event  shall  any  emi)loyee  work  more  than  two 
thousand  hours  in  anv  one  vear. 
For  Paragraph  IV: 

The  maximum  hours  limitation  shall  not  apply  to 
empl(>yees  in  an  executive  or  supervisory  cai)acity  who 
now  receive  more  than  Thirty-live  Dollars  ($35)  per 
week,  nor  in  cases  of  emergency  to  repairmen,  en- 
gineers, electricians,  firemen,  shippers,  watchmen, 
watching  crews  and  outside  crews  and  cleaners  but  in 
anv  such  emergencv  at  least  time  and  one-third  shall 
be  paid  for  hour's  work  in  excess  of  the  maxiuium. 
Fur  Paragraph  VI: 

On  and  after  the  elTective  date  of  this  Code  no 
factory  or  mechanical  worker  or  artisan  shall  be  ])aid 
less  than  thirty-two  (32)  cents  i)er  hour  in  all  states 
of  the  United  Slates,  except  that  in  Virginia,  North 
Carolina,  South  Carolina,  (Jeorgia,  Alabama,  Missis- 
sippi, Louisiana,  Arkansas,  Kentucky,  Tennessee, 
Texas,  AVest  A'irginia  and  Florida  and  the  territorial 
possessions  of  the  United  States  no  such  employee  shall 
be  paid  less  than  thirty  (3U)  cents  i)er  hour.  This 
paraurai>li  establishes  a  guaranteed  minimum  rate  of 
pay  regardless  of  whether  the  employee  is  compen- 
sated on  the  basis  of  a  time  rate  or  a  piece-work  per- 
formance, provided,  however,  that  such  minimum  wage 
shall  not  apply  to: 

A.  Learners  and  ai)]U'entices,  jirovided  that  not 
more  tlian  ten  per  cent.  (10%)  of  the  total  employees 
in  any  establishment  be  classed  as  learners  or  appren- 
tices. The  period  of  learning  or  a])prenticeship  shall 
not  exceed  (1)  in  the  case  of  machine  manufacturers, 
three  months  during  which  ])eriod  the  minimum  wage 
shall  be  at  the  rate  of  Six  Dollars  ($6)  i)er  week  for 
the  first  month,  Eight  Dollars  ($S)  per  week  for  the 
second  month  and  Ten  Dollars  ($in)  ])cr  week  for  the 
third  month;  and  (2)  in  the  case  of  hand  manufac- 
turers, six  months,  during  which  ])erio<l  the  minimum 
wage  shall  be  at  the  rate  of  Six  DoHars  (^G)  per  week 
for  the  first  two  months,  Kight  Dolhirs  i^H)  per  week 
for  the  second  two  months  and  Ten  Dolhirs  ($10)  per 
week  for  the  last  two  montlis. 

B.  Hand  and  machine  cigai makers  vrho  are  ineffi- 
cient by  reason  of  age  or  otherwise,  whom  a  manufac- 
turer would  normally  ])e  required  to  lay  off  due  to  the 
eslablislmjient  of  a  minimum  wage.     Such  employees, 


however,  are  to  receive  the  same  rate  for  piece  work 
as  is  paid  to  employees  entitled  to  the  minimum  wage. 
The  maximum  number  of  employees  classified  under 
this  subdivision  shall  not  exceed  more  than  three  per 
cent.  (3%)  of  the  total  number  of  cigar  machine  opera- 
tors in  the  case  of  machine  manufacturers  or  seventeen 
per  cent.  (17%)  of  the  total  number  of  hand  cigar 
makers  in  the  case  of  hand  manufacturers  employed  in 
anv  establishment. 

C.  Persons  employed  by  manufacturers  as  striji- 
pers  but  in  no  event  shall  strippers  be  paid  a  minimum 
wage  of  less  than  twenty-two  and  one-half  (22Y2)  cents 
per  hour. 

Substitution  approved  August  24,  1933. 

On  and  after  the  effective  date  of  this  Code,  no 
factory  or  mechanical  worker,  or  artisan  employed  in 
a  factory  manufacturing  cigars  by  machinery  shall  be 
paid  less  than  32^  per  hour  in  the  United  States  and  its 
territorial  possessions. 

On  and  after  the  effective  date  of  this  Code,  no 
factory  or  mechanical  worker,  or  artisan  employed  in 
a  factory  manufacturing  cigars  by  hand  shall  be  paid 
less  than  30^*  per  hour  in  the  United  States  and  its 
territorial  possessions. 

The  merchandising  provisions  of  the  Code  filed  by 
the  Special  Cigar  Manufacturers  Committee  of  the 
Associated  Cigar  Manufacturers  and  Leaf  Tobacco 
Dealers  are  not  presently  effective.  In  explanation, 
clause  18  provides  as  follows: 

This  Code  shall  become  effective  fourteen  days 
after  its  ai)i)roval  l)y  the  President  of  the  United  States 
and  shall  remain  in  elTect  unless  and  until  modified  or 
revoked  and  until  the  expiration  of  the  National  In- 
dustrial Kecovery  Act,  ]n'ovided,  however,  that,  with 
the  ajiproval  of  the  President,  the  Merchandising  Pro- 
visions of  this  Code,  constituting  Articles  VI,  VII, 
VIII,  IX,  X,  XI,  XII  and  XIII  shall  become  effective 
forty-five  (45)  days  after  the  elTective  date  of  the 
Labor  Provisions. 

Further,  merchandising  provisions  in  Code  sub- 
mitted by  retailers  and  jobbers  of  cigars  are  not  pres- 
<'ntly  elTective  and  can  only  become  so  after  approval 
by  the  President  of  the  United  States. 

As  chairman  of  the  Special  Cigar  Manufacturers 
Conmiittee  I  have  been  directed  to  call  to  the  attention 
of  all  cigar  manufacturers  through  the  medium  of  the 
trade  pajiers  that  a  certain  large  group  of  manufac 
turers  making  cigars  by  hand  methods  are  not  in  ac- 
cord with  the  maximum  hour  and  minimum  wage  pro- 
visions of  the  Code  filed  in  Washington  by  this  Com- 
mittee. 


An  extension  of  time  until  September  15th  for 
filing  sup])lementary  written  statements  and  argu- 
ments on  the  proposed  shade  tobacco  marketing  agree- 
ment submitted  by  the  Connecticut  Valley  Shade 
(J rowers  Association,  Inc.,  of  Hartford,  Conn.,  to  the 
Agricultural  Adjustment  Administration,  has  been  an- 
nounced by  John  Pearson,  who  presided  at  the  hearing 
August  21)th.  Such  statements  and  arguments  must 
be  filed  with  the  Hearing  Clerk  at  the  Department  of 
Agriculture,  Washington,  D.  C. 

The  Tobacco  World 


FNJAMIN  L.  GRABOSKY,  who  was  formerly 
identified  with  the  G.  H.  P.  Cigar  Co.  manufac- 
turing the  El  Producto  cigar,  is  again  actively 
engaged  in  the  cigar  manufacturing  business 
in  Philadelphia.  He  is  now  identified  with  Grabosky 
Bros.,  Inc.,  makers  of  the  Royalist  ('igar  which  has 
been  an  outstanding  success  in  the  area  surrouinling 
Philadelphia.  It  is  Mr.  Grabosky 's  intention  to 
broaden  the  market  for  Royalist.  **I  will  shortly  pay 
a  visit  to  some  of  my  friends  in  the  various  territo- 
ries'' Mr.  Grabosky  stated,  *'I  am  going  into  this  with 
all  my  enthusiasm  and  expect  to  make  Royalist  one  of 
the  country's  leading  brands.  It  is  mv  intention  to 
])ursue  the  same  high-grade  merchandising  methods 
which  I  have  always  used.  Th3  market  needs  a  cigar 
like  Rovalist.  It  is  made  with  all  the  skill  that  onlv 
years  and  years  of  experience  can  develop.  I  am 
anxious  to  visit  my  old  friends  in  the  business." 

Benjamin  L.  Grabosky  is  very  enthusiastic  about 
his  re-entrance  into  the  manufacturing  business.  His 
business  policy  has  always  been  one  of  quality  and  he 
intends  to  promote  the  Royalist  cigar  on  that  basis 
which  is  the  ])latform  on  which  Royalist  has  already 
grown  to  be  a  large  seller  in  its  present  territories. 

Mr.  Grabosky,  who  is  one  of  the  best  known  fig- 
ures in  the  cigarmaking  industry,  has  been  active  in 
the  tobacco  business  since  1900  when  he  and  his 
brother,  Sam  Grabosky,  started  n  leaf  tobacco  business. 
It  was  in  1911  that  these  two  brothers  started  the 
G.  H.  P.  Cigar  Co.  and  four  years  later  they  made  the 
first  El  Producto  cigar.  The  G.  H.  P.  Avas  conducted 
bv  them  until  192G  when  they  sold  out  to  the  Consoli- 
dated Cigar  Corp.  They  continued  with  the  corpora- 
tion until  1930. 

For  the  past  year  Benjamin  L.  Grabosky  has  been 
connected  \nth  his  brother,  Sam  Grabosky,  in  the  leaf 
tobacco  business  under  the  firm  name  of  S.  &  Benj.  L. 


Benjamin  L.  Grabosky 

Grabosky.  He  has  given  up  his  association  with  this 
firm.  Sam  Graboskv  remains  in  the  leaf  tobacco  busi- 
ness. 


Two-Cent  Levy  Suggested  for  Cigar  Leaf 


AXUFACTURERS  who  use  cigar-leaf  tobacco 
have  suggested  to  the  Agricultural  Adjustment 
Administration  that  the  rate  of  ].rocessing  tax 
on  cigar-leaf  tobacco  be  set  at  two  cents  per 
pound.  The  suggestion  was  made  at  a  public  hearing 
called  by  Secretary  Wallace  to  aid  in  the  determina- 
tion of  a  processing  tax  rate  which  will  i)revent  the 
accumulation  of  sur])lus  stocks  and  depression  in  the 
farm  ])rice  of  cigar-leaf  toVuicco. 

Officials  of  the  Agricultural  Adjustment  Adminis- 
tration ])ointed  out  that  the  current  fair  exchange  value 
of  cigar-leaf  tobacco  is  13.6  cents  while  the  current 
nuirket  price  is  7.5  cents.  A  maxinunn  i)rocessing  tax 
of  6.1  could  be  levied.  .   . 

Prew  Savov,  of  tho  legal  staff  of  the  Administra- 
tion, presided  over  the  hearing  with  J.  B.  Hutson,  chief 
of  the  tobacco  section. 

B.  G.  Mever,  n^presenting  the  General  Cigar  Co., 
asserted  that*  a  ])rocessing  tax  representing  the  dif- 
ference between  the  current  average  farm  juice  and 
the  fair  exchange  value  of  cigar-leaf  tolmcco  would 

SepUwber  1$,  1933 


seriously  injure  the  cigar  industry  and  result  in  a  de- 
crease ill  consumption.  A  processing  tax  would  have 
to  be  absorbed  by  the  manufacturer,  Mr.  Meyer  said. 
He  stated  that  figures  obtained  from  manufacturers  of 
about  50  per  cent,  of  the  cigars  made  in  this  country 
show  that  the  profit  is  $1.53  per  1000  cigars.  A  process- 
ing tax  of  around  6  cents  per  pound  would  come 
** pretty  close  to  wiping  out  the  profit,"  he  said. 

According  to  Mr.  ^leyer,  the  processing  tax  could 
not  lie  passed  on  to  the  consumer  because  an  odd-cent 
cigar  meets  with  a  poor  sale.  He  suggested  that  a 
])r(M'«>ssing  tax  of  2  cents  per  pound  be  levied.  IManu- 
facturers  of  cigar  tobacco  and  scrap  chewing  tobacco 
were  in  general  agreement  that  the  industry  could 
stand  a  tax  at  tliis  rate. 

Among  those  who  opposed  the  levying  of  a 
processing  tax  at  the  maximum  rate  were  Howard  Cull- 
man, representing  Cullman  Bros.;  W.  R.  Perkins, 
re])resenting  P.  Lorillard  &  Co.;  J.  A.  Bloch  and  S.  R. 
Morrow,  representing  Bloch  Brothers;  and  J.  H.  Buys, 
president  of  the  Associate  Cigar  IManufacturers. 


Musings  of  a  Cigar  Store  Indian 


By  Chief  "Young-Man-Smoke-Cigars" 


RIXOTXG  to  an  end  onr  discussions  of  the 
wooden  Indians  of  other  days,  the  page  is 
given  over  in  this  issue  to  further  excerpts 
i'roni  Kate  Sanborn's  book,  "Hunting  Indians 
in  a  Taxieab, "  some  of  them  naive  but  all  of  them  illu- 
minating to  a  student  of  these  identifying  cigar  store 
signs : 

Cj3     Ct3     [t] 

AVELL-KXOWN  steel  magnate  gave  a  beauti- 
ful church  to  the  town  where  his  mother  lived, 
at  her  request.  And  not  entirely  satisfied,  she 
next  egged  him  to  get  a  statue  of  some  Saint 
to  make  the  gift  perfect  and  adorn  the  grounds.  He 
promised,  and  soon  a  long  box  came  directed  to  his 
mother,  but  alas!  it  proved  to  be  one  of  the  wooden 
men  of  which  we  are  talking.  Her  son  was  fond  of 
practical  jokes. 

Ct]     £J3     [t] 

ACOB  A.  RIIS  wrote  in  **The  Old  Town": 
"We  boys  in  the  Old  Town  were  strictly  pro- 
hibited from  smoking  under  the  school  rules, 
which  prescribed  the  rod  for  every  oflfense.  In 
consequence,  we  did  it  on  the  sly,  thinking  it  manly  and 
fine.  At  his  desk  at  home,  Father  smoked  all  the  time, 
and  so  did  evervbodv  else.  Manv  a  i)ound  of  Kanaster 
have  I  carried  home  from  the  tobacconist's  shop,  the 
one  in  Gronnegade,  with  the  naked  brown  Indian  smok- 
ing a  very  long  ])ipe.  From  the  moment  the  *Last  of 
the  Mohicans'  fell  into  my  hands,  I  looked  upon  him  as 
a  friend  and  brother.  There  Avas  something  between 
us  which  the  grown-u])s  knew  nothing  about.  He  must 
be  acquainted  with  Uncas  and  Chingachgook  and  Deer- 
slaver,  for  he  was  one  of  the  irood  Delawares  and  not 
of  the  wicked  Hurons.  He  swings  from  his  hook  yet, 
and  I  confess  to  a  nodding  acquaintance  when  I  pass 
him  in  the  street.  His  pipe  is  still  the  biggest  part." 
Later  he  wrote:  "He  is  fixed  now  on  the  wall.  In  my 
childhood  he  swung  from  a  hook,  smoking  his  long 
pipe." 

Ct3     Cj3     Ct3 

PAKE'S  a  Xew  York  politician's  opinion  about 
the  Indians  he  knew.  "Say,  Spielberg,  were 
vou  in  the  Assemblv  at  Albanv  in  1901?" 
"Xo,  this  is  only  my  second  term.  Let  me 
explain  how  they  do  things  up  there.  I  went  there,  full 
of  enthusiasm  for  the  public  service.  Being  a  new 
member,  I  scarcely  expected  to  get  on  one  of  the  big 
committees,  but  I  thought  I  was  entitled  to  something. 
The  Speaker  put  me  on  the  Indian  Affairs  Committee. 
The  onlv  Indians  I  knew  anvthing  about  were  the 
braves  of  the  Tammany  tribe,  but  I  was  willing  to 
learn.  I  read  the  works  of  J.  Fenimore  Cooper  so  as 
to  get  posted  on  Indian  alTairs.  When  I  got  a  pretty 
good  grip  on  the  subject  I  waited  for  a  meeting  of  my 
committee  but  couldn't  find  any.  X'ear  the  close  of  the 
session  1  went  to  an  old  member  of  the  Legislature  and 


asked  him  if  there  were  any  Indians  in  the  State  and  if 
so  what  I  was  supposed  to  do  for  them. 

Ct3     It3     £t3 

XDIANS  in  Xew  York?"  he  came  back. 
' '  Plenty  of  them.  You  come  from  Manhatta  n 
and  must  have  noticed  a  number  of  them  in 
front  of  cigar  stores  with  uplifted  toma- 
hawks. These  Indians  are  exposed  to  all  kinds  of 
w(^ather  and  it  is  your  duty  to  observe  the  weather 
effect  and  be  ready  to  report  on  the  same  when  the 
connnittee  meets."  I  asked  him  when  the  committee 
did  meet  and  he  said,  "I  have  been  here  for  the  past 
six  years  and  it  has  not  met  yet,  but  it  is  likely  to  meet 
any  day." 

C?3     Cj3    Ct] 

0  REVIEW  the  history  of  these  Indians  one 
would  naturally  look  to  a  tobacconist  of  age, 
with  years  of  the  business  of  dealing  in  and 
manufacturing  of  smokers'  articles,  and  in  in- 
terviewing several  of  sucli  many  facts  of  interest  may 
be  learned.  The  oldest  tobacconist  in  Baltimore  in 
1908  was  venerable  Mr.  Caspari,  of  Calvert  Street. 
Mr.  Caspari 's  story  is  as  follows :  The  first  few  figures 
were  made  by  ship  carpenters  125  years  ago  and  were 
carved  out  of  lengths  of  old  seasoned  masts.  In  those 
days  of  individual  effort  and  prosperity  cigar  stores 
were  few  and  far  between,  and  for  a  sign  to  identify 
them  they  used  the  figure  of  an  Indian,  because  from 
the  Indian  the  white  man  first  received  tobacco. 

At  first  the  figure  was  j^ainted  on  each  side  of  a 
hoard.  This  was  placed  in  front  of  the  store.  From 
that  evolved  tlio  carving  of  the  figure  from  solid  wood 
as  a  new  idea  and  more  attractive  and  progressive,  as 
well  as  more  expensive  and  valuable. 

CS3     Ct3    Cj3 

X  18G4  Mr.  Caspari  hired  a  man  from  Xew  York 
to  make  figures  for  him.  The  first  figure  wa< 
a  snuill  one,  representing  an  Indian  squaw. 
This  was  sold  in  Baltimore  in  1865  and  brouglit 
$15.  These  figures  were  made  out  of  old  masts.  Each 
one  was  handmade  with  saw,  knife,  chisel  and  such 
tools  of  the  trade.  The  sculptor  would  work  on  five  or 
six  ditTerent  ones  in  turn,  and  take,  on  an  average, 
about  a  week's  time  to  finish  a  figure.  The  value  ot 
the  figures  depended  on  the  size,  amount  of  work  and 
time  necessary  to  finish  them  and  on  their  newness  <»[ 
design  and  ornamentation.  They  cost  new,  from  $1'» 
up  to  $250.  One  Mr.  Caspari  sold  for  $400.  To  repaint 
a  figure  cost  from  $10  to  $15.  They  were  always  painted 
tlashily  with  high-grade  ]>aint  and  trimmings  of  gen- 
uine gold  or  silver  or  whatever  metal  was  called  for. 
Some  had  earrings,  others  beads,  bracelets  or  neck- 
laces to  repaint  fancifully.  Then  the  feathers  of  tL<' 
Indian  required  the  highest  artistic  blending  of  color-. 
As  a  rule,  the  figures  recjuired  repainting  every  eighteen 
months. 

Th*  Tobacco  World 


"BiU"  Hollin^s worth  says: 

ECAITSE  of  the  severity  with  which  they  have 
been  hit  by  the  depression  and  the  consequent 
demoralization  of  their  business,  tobacco 
dealers  have  had  to  make  wholesale  reduc- 
tions in  their  staffs,  with  the  result  that  the  proprie- 
tors and  their  remaining  employees,  and  in  numy  in- 
stances members  of  the  proprietors'  families,  have 
had  to  work  unconscionably  long  hours  in  their  en- 
deavor to  eke  out  what  passed  for  livelihoods.  We 
have  had  numerous  reports  of  people  having  to  work 
eighteen  hours  a  day  seven  days  a  week. 

Those  figures  alone  give  you  a  picture  as  vivid  as 
it  is  tragic  of  the  state  to  which  the  retailers  have  been 
reduced.  They  have  been  sunk  by  trade  practices 
which,  while  condemned  by  all  of  them,  persisted  be- 
cause individual  action  could  not  end  them.  Worst  of 
all,  the  business  has  been  shamelessly  sacrificed  as  a 
means  of  increasing  patronage  for  other  lines. 

Xo  industry,  I  venture  to  say,  has  suffered  any- 
where near  as  much  as  retail  tobacco  from  the  vicious 
and  deadly  trade  device  known  as  "loss  leaders."  That 
is,  selling  one  line  at  less  than  cost  to  create  store 
traffic,  with  tlie  idea  that  customers  attracted  by  the 
sacrificed  article  will  remain  to  buy  other  things  sold 
at  legitimate  prices  and  fair  profits.  Anybody  who 
pauses  to  think  of  it  will  at  once  realize  how  universal 
is  the  American  habit  today  of  using  cigarettes  and 
other  tobacco  products  as  loss  leaders. 

There  are  in  the  United  States  800,000  retaU  to- 
bacco outlets,  ranging  all  the  way  from  the  gorgeous 
chain  store  to  the  little  roadside  shop  m  a  rural  dis- 
trict Ever  since  the  depression  began,  the  tobacco 
dealer,  big  or  little,  has  been  victimized  by  price-cut- 

^"^The  time  soon  came  when  the  big  fellow  as  well  as 
the  little  man  cried  out  against  the  practice.  Every- 
bodv  realized  that  the  thing  meant  ruination.  Every- 
bodV  declared  that  it  must  stop.  But  ma  business 
that  went  into  every  city,  town,  and  hamlet,  it  seemed 
an  impossibility  to  secure  such  unanimous  action  as 
was  needed  to  put  an  end  to  it.  ,  .  ,   ,,         ,   ., 

You  will  realize  the  despair  to  which  the  retailers 
had  been  driven  and  the  eagerness  with  whicL  they 
welcomed  an  opportunity  to  save  themselves  when  you 
get  the  picture  of  their  unanimous  and  headlong  rush 
to  unite  so  as  to  secure  the  help  of  the  XKA. 

The  Retail  Tobacco  Dealers  of  America,  Inc., 
created  six  weeks  ago  solely  to  carry  out  the  purposes 
and  ideals  of  the  XRA,  has  on  its  directorate  men  from 
every  section  of  the  country;  and  since  its  organization 
its  Xew  York  head(iuarter>  have  been  literally  del- 
uged with  letters  and  telegrams  from  retai  ers  de- 
clar  ng  their  intention  to  join  and  their  desire  to  share 
in  the  benefits  of  the  code.  For  example,  m  one  deliv- 
ery of  mail  on  an  afternoon  last  week  letters  came  into 
the  office  from  nineteen  states.  • 

In  short  the  retail  tobacco  dealers,  constituting 
the  industrv\hat  is  Uncle  Sam's  ])iggest  taxpayer, 
have  enthusiasticallv  come  together  with  record-break- 
ing speed  to  suiMKHt  the  Xew  Deal  and  to  share  its 
benefits.  Xaturally,  they  feel  that,  being  such  a  re- 
mendous  financial  support  of  the  Govermnent,  and  at 
the  same  time  in  such  terrific  financial  difficulties,  they 
are  justified  in  asking  the  XRA  to  give  theni  eveiy  pos- 
sible aid  and  encouragement  by  putting  their  code  into 
effect  as  soon  as  possible. 

September  15,  1933 


Mary  Reynold's  Owner  and  Driver 


W.  N.  Reynolch,  owner  of  Mary  Reynolds,^  the 
year's  leading  trotting  horse,  congratulates  Ben  White 
ivho  drove  the  fleet  hay  filly  to  a  dramatic  victory  m  the 
llamhletoman  Stake.  For  many  years  Mr.  Reynolds 
ha.s  been  one  of  the  hading  figures  of  the  turf,  matn- 
taining  one  of  the  finest  harness  racing  stables  m  the 
country. 

Cadillac  Cigar  Makers  Bow 

KTROIT'S  newest  product,  the  Cadillac  cigar^ 
manufactured  by  the  J.  :Mazer  Sons  Co.,  3437 
Goldner  Avenue,  will  be  presented  to  the  na- 
tion's smokers  on  September  15th  when  the 
companv  inaugurates  an  extensive  advertising  and 
iHorehandising'  program,  according  to  the  announce- 
ment vesterday. 

With  the  development  of  its  new  cigar,  the  com- 
panv has  appointed  Brooke,  Smith  &  French,  Inc.,  De- 
troit advertising  agency,  as  advertising  counsel,  it  is 
announced  bv  Jacob  Mazer,  general  manager.  All 
advertising  and  merchandising  activities,  keyed  to  keep 
i)ace  with  the  companv 's  production  facilities,  will  be 
directed  bv  Brooke,  Smith  k  French,  Inc.  Present  m- 
dications  are  that  the  new  cigar  will  be  unusually  well 
received  and  company  officials  are  making  plans  to 
insure  adequate  production  facilities  as  the  demand 

increases.  •  .    i      -n 

Jacob  Mazer,  who  was  formerly  associated  with 
the  Mazer-(^-essman  Co.,  organized  the  J.  Mazer  Cigar 
C^o  earlv  in  1933,  with  his  two  sons,  William  M.  and 
Robert  X.,  president  and  vice-president,  respectively. 


Advertising:  Its  Part  in  Cigar  Decline 

By  RUSSELL  H.  MACK 
Author  of  '*The  Cigar  Manufacturing  Industry" 


OTH  the  cigar  and  cigarette  branches  of  the 
tobacco  indnslry  have  eTn])loyed  advertising 
designed  to  stimuhite  sek^ctive  rather  than 
primary  demand,  yet,  whether  by  design  or 
not,  the  national  advertising  methods  of  the  cigarette 
comi)anies  liave  made  some  imj)licit  appeal  to  joriniary 
demand  and  have  thus  tended  to  widen  the  market  for 
cigarettes.   .    .    . 

No  attempt  will  be  made  in  this  research  to  com- 
pare and  evaluate  the  relative  merits  of  cigarette  and 
cigar  advertising  copy.  It  may  be  said,  however,  that 
cigar  manufacturers  have  on  {h.e  whole  contined  their 
copy  to  statements  concerning  the  rather  obvious 
qualities  of  color,  aroma,  freshness,  taste,  mildness, 
size  and  shape.  Pictorially,  advertising  of  these  qual- 
ities is  limited  to  the  last  two. 

Innovations  in  copy  have  appeared  from  time  to 
time  but  in  few  cases  have  they  been  consistently  fol- 
lowed or  long  retained.  P'or  example,  there  was  a 
movement  on  the  part  of  a  few  companies  around  1925 
and  1926  to  push  the  panetela  and  small  perfect©,  the 
appeal  being  directed  towards  consumers  interested 
in  a  shorter,  milder  and  cheaper  smoke  of  the  same 
quality  as  the  larger  styles  of  cigars.  Again,  a  little 
later,  the  style  factor  began  to  be  emphasized  but  was 
soon  abandoned.  One  important  large  producer  has, 
for  the  past  several  years,  been  conducting  a  campaign 
through  tobacco  trade  publications  designed  to  culti- 
vate dealer  good  will  by  helpful  and  timely  suggestions 
on  cigar  retailing.   ... 

It  appears,  then,  that  the  advertising  of  cigarettes 
has  tended  to  create  a  more  serious  advertising  prob- 
lem for  the  cigar  industry.  The  industry  has  not  been 
in  a  position  to  meet  the  huge  costs  of  the  competition 
and  this,  together  with  the  fact  that  such  advertising 
as  has  been  done  leaves  much  to  be  desired,  has  con- 
tributed in  an  important  degree  to  the  instability  of 
demand. 

Recognizing  the  increasing  seriousness  of  the 
cigarette  competition  and  the  disadvantageous  posi- 
tion of  the  cigar  industry  with  respect  to  advertising, 
leaders  of  the  industry  have  on  several  occasions  con- 
sidered the  possibilities  of  i)lanning  a  nation-wide  and 
intensive  advertising  campaign  designed  to  feature 
cigar  smoking  in  general.  It  was  contended  that,  since 
co-operative  advertising  had  been  found  profitable  in 
certain  other  industries,  there  was  reason  to  believe 
it  would  be  of  some  assistance  at  least  in  checking  the 
rapid  decline  of  cigar  consumption. 

In  this,  as  in  many  other  situations,  however,  the 
cigar  industry  has  exhibited  an  utter  lack  of  ability 
to  successfully  effect  the  necessary  co-operative  or- 
ganization. In  1924  a  special  r'lTort  was  made  to  re- 
vive the  spirit  of  fight  in  the  industry.  At  the  Twenty- 
sixth  Annual  Convention  of  the  National  Cigar  Leaf 
Association  it  was  planned  not  only  to  begin  a  cam- 
paign for  raising  a  million  and  a*  half  dollars  for 
national  co-operative  advertising,  but  also  to  fight  the 
cigarette  industry  with  the  slogan,  *'Be  a  man  and 
smoke  a  cigar,"  and  to  emphasize  in  all  individual 
advertising  that  strength  and  mildness  of  cigars  be 
judged  by  the  consumer  according  to  taste  rather  than 
color. 

This  movement  had  the  support  of  the  Tobacco 
Merchants'  Association,  the  Associated  Cigar  Manu- 


facturers and  Leaf  Tobacco  Dealers,  and  the  leading 
trade  journals.  A  slogan,  ''After  all  nothing  satisfies 
like  a  good  cigar,"  was  finally  adopted  and  actually 
used  by  a  few  manufacturers,  but  within  a  year  the 
efforts  to  obtain  the  advertising  fund  were  discon- 
tinued because  of  the  apparent  lack  of  interest  on  the 
part  of  manufacturers  in  general,  and  as  a  result  the 
entire  project  was  dropped.   .    .    . 

National  advertising,  national  distribution,  and 
mass  production  are  mutually  related.  National  dis- 
tribution, like  national  advertising,  in  the  cigar  indus- 
try has  developed  very  slowly.  During  the  early  de- 
velo])ment  of  the  industry,  neither  national  distribu- 
tion nor  national  advertising  was  profitable  because 
of  the  nature  of  the  manufacturing  process.  Yet  even 
after  mass  production  was  made  possible  through  tech- 
nological improvements,  the  industry  was  slow  to 
attempt  national  distribution.  In  addition  to  the 
extremely  high  initial  advertising  costs,  another  diffi- 
culty of  considera})le  importance  was  the  existence  of 
a  great  number  of  different  brands,  sizes  and  shapes 
of  cigars.  To  progressive  manufacturers  it  appeared 
better  to  make  an  intensive  drive  to  secure  the  local 
niarket  where  the  particular  brand  was  known  than  to 
invade  territories  already  intrenched  with  hundreds 
of  other  local  brands.   .    .    . 

From  the  standi)oint  of  demand  one  of  the  most 
serious  problems  confronting  the  industry  is  that  of 
attracting  and  retaining  a  new  and  larger  consumer 
clientele.  The  i)roblem  is  a  formidable  one  and  in 
any  event  cannot  be  solved  immediately.  The  nature 
of  the  handicaps  under  which  the  industry  labors  have 
already  been  outlined  above. 

Advertising  technicpie  in  the  future  must  be  vastly 
im])roved,  the  i)ossi))ilities  of  which  cannot  be  probed, 
although  it  is  believed  that  a  thorough  survey  in  this 
direction  should  be  made.  It  may  be  ventured,  how- 
ever, that  in  the  view  of  the  results  of  a  limited  number 
of  past  investigations,  cigar  advertising  copy  which 
devotes  less  attention  to  price,  volume  of  sales,  and 
to  some  of  the  more  obviously  overworked  themes,  and 
l>laces  the  major  emphasis  on  (pudity,  upon  history 
and  background  of  cigar  smoking,  and  upon  the  nature 
of  the  pleasure  and  satisfaction  to  be  derived  from  the 
product,  will  be  the  advertising  most  likely  to  benefit 
the  industrv. 

• 

Tliis  advertising  may  be  conducted  as  at  present 
by  individual  manufacturers  or  through  joint  efforts. 
Co-operative  advertising  etTorts  .  .  .  were  several 
times  proposed  for  the  cigar  industry  with  a  view  to 
widening  the  total  cigar  market  and  to  gain  back  and 
retain  the  i>roportion  of  the  market  which  had  been 
lost  to  cigarettes.  It  was  observed  by  various  cigar 
inoducers  that  the  skillful  and  api)arently  successful 
advertising  of  a  few  of  the  large  firms  was  obtaining 
results  only  at  the  expense  of  other  competitive  units 
of  the  same  industry.  This  type  of  advertising  had 
constituted  a  particularly  heavy  burden  upon  the  few 
large-scale  jn'oducers  who  were  forced  by  competition 
to  adopt  it.  Furthermore,  it  was  seen  to  be  quite 
clearly  wasteful  when  viewed  from  the  standpoint  of 
the  welfare  of  the  cigar  industry  as  a  whole  since  the 
total  consumption  of  cigars  was  declining  from  year 
to  year  and  consumer  demand  was  being  transferred 

(Continued  on  Page  17) 

The  Tobacco  World 


It's  toasted'' 


September  15,  igjj 


Shade  Growers'  Proposed  Code 


HE  full  text  of  the  proposed  tobacco  market  ins: 
a«4,rcoiiieiit  of  the  Connecticut  Valley  Shade 
(fi'owers  Association  is  as  follows: 

1.  As  used  in  this  ai»roenient,  the  follow- 
ing words  and  i)hrases  shall  be  delined  as  follows: 

(a)  "Association"  means  and  includes  the  mem- 
bers of  the  Connecticut  \'alley  Shade  (5 rowers  Asso- 
ciation, Incorporated,  a  cor])orati()n  without  capital 
stock,  ori^anized  and  existing-  under  the  laws  of  the 
State  of  Connecticut,  and  ..ny  growers,  and/or 
handlers  of  "tobacco"  who  may  hereafter  become 
members  of  said  association. 

(b)  ''Tobacco"  means  an<l  ini'ludes  only  shade- 
£i:rown  leaf  tobacco  grown  in  .l>e  Connecticut  Valley 
and  i)roduced  principally  in  tln'  Stiites  of  Connecticut 
and  Massachusetts  and  known  as  V.  S.  tyi)e  (il  under 
the  classification  of  leaf  tobacco  adopted  by  the 
Bureau  of  Agricultural  Economics  of  the  United 
States  Department  of  Agriculture. 

(c)  ''Secretary"  means  the  Secretary  of  Agri- 
culture of  the  Uniied  States. 

(d)  "Act"  means  the  Act  of  Congress  approved 
May  12,  1933,  and  known  as  "The  Agricultural  Ad- 
justment Act." 

(e)  The  "Board  of  Diroctors"  means  and  in- 
cludes the  members  of  the  board  of  directors  of  the 
Connecticut  Valley  Shade  (irowers  Association,  In- 
corporated, elected  in  accordance  with  Article  IV  of 
the  by-laws  of  the  aforesaid  association. 

(*f)  The  "Executive  Conmiittee"  means  and  in- 
cludes a  committee  chosen  in  a^'cordance  with  Article 
VII  of  the  by-laws  of  the  aforementioned  association. 

2.  All  handlers  of  tobacco  engaged  in  doing  busi- 
ness in  the  current  of  interstate  or  foreign  commerce 
shall  be  permitted  to  becom«'  m'Mnbers  of  the  associa- 
tion on  an  equal  basis  with  existing  members. 

3.  All  tobacco  shall  ))e  graded  and  sold  in  accord- 
ance with  standard  grades  which  have  been  or  which 
mav  hereafter  be  established  bv  the  United  States 
Dei)artment  of  Agriculture. 

4.  The  handlers  who  are  members  of  the  associa- 
tion shall  ])urchase  and  or  liandle  all  tobacco  pro- 
duced in  the  vear  1933  bv  anv  member  growers  not 
engaged  in  the  business  of  handlini'*  tobacco.  All  such 
tobacco  purchased  by  said  memljcr  handlers  shall  be 
purchased  by  grades  at  not  less  than  the  mininmm 
price  which  shall  be  establisli^.'d  for  each  grade  in  a 
schedule  to  be  drawn  in  tiie  maniu  r  hereinafter  pro- 
vided in  paragraj)h  8  and  attached  hereto  as  a  pari 
hereof. 

5.  The  minimum  i)rices  at  which  each  grade  of 
tobacco  grown  in  1934  (or  in  my  year  thereafter  in 
which  this  agreement  shall  be  in  etTect)  nuiy  be  pur- 
chased from  any  mend^er  growci-  not  engaged  in  the 
handling  thereof  shall  not  l>e  less  tlian  the  mininmm 
prices  which  shall  be  established  for  such  grades  in 
the  schedule  to  be  drawn  in  the  manner  hereinafter 
provided  in  paragraph  8  and  attached  hereto  as  a  part 
hereof. 

6.  The  mininnim  prices  at  which  each  grade  of 
the  tobacco  of  the  1932  croj),  the  1933  crop,  the  1934 
crop,  together  with  the  tobacco  croj)  of  any  other  year 
during  which  this  agreement  shall  be  in  force,  and 
the  grades  of  previous  cro])s  ot  tobacco  now  on  hand, 
shall  be  sold  bv  handlers  who  are  members  of  this 
association,  shall  not  be  less  than  the  minimum  prices 

10 


which  shall  be  established  for  ruch  grades  in  a  sched- 
ule to  be  drawn  in  the  manner  liereinafter  provided  in 
paragrai)h  8  and  attached  hereto  as  a  ])ait  hereof. 

7.  No  schedule  of  ])rices  ^hall  become  etTect ive 
exce])t  u])on  the  written  a])j)roval  of  the  secretary,  and 
uiK)n  such  date  or  dates  as  he  may  in  his  discretion 
determine. 

8.  The  buying  and  selling  ])rices  to  be  set  forth 
in  the  schedules  provided  in  ])aragraphs  4,  5  and  (j 
hereof  shall  be  such  as  may  be  agreed  upon  in  meeting 
among  the  secretary,  the  Executive  Conunittee  of  the 
association,  and  such  other  parties  engaged  in  the 
growing,  handling  or  processing  of  tobacco  as  the  sec- 
retarv  nuiv  in  his  discretion  designate.  Such  meeting 
or  meetings  shall  be  held  as  soon  as  ])racticable  after 
the  agents  of  the  l^ureau  of  Agricultural  Economics 
of  the  United  States  Department  of  Agriculture  shall 
have  graded  into  United  States  standard  grades  the 
tobacco  with  reference  to  which  a  schedule  is  to  be 
established. 

9.  The  trade  ])ractice  rules  set  forth  in  an  ex- 
hibit attached  hereto,  or  as  amended,  shall  be  binding 
on  all  the  members  of  the  association  as  to  all  matters 
therein  re([uired  on  their  ])art  to  be  i)erformed. 

10.  Price  schedules  and  trade  i)ractice  rules  shall 
l)e  subject  to  change  or  amendn)<'nt  only  by  agreement 
among  the  secretary,  the  Executive  Committee  of  the 
association  and  such  other  jiarties  engaged  in  the 
growing,  handling  or  })rocessing  (»f  tobacco  as  the  sec- 
retary may  in  his  discretion  designate.  Any  changes 
in  j)rice  schedules  or  trade  jiractices  shall  be  etTect  ive 
only  upon  the  written  ai)proval  of  the  secretary,  and 
U])on  such  date  or  dates  as  the  secretary  may  in  his 
discretion  determine. 

11.  The  association  shall  ;Mlopt  and  promulgate 
such  bvdaws,  rules  and  leguhition^  as  mav  be  neces- 
sary  for  the  efficient  su])ervision  of  the  conduct  of  the 
trade  bv  its  mend)ers  and  their  adherence  to  the  trad*' 
])ractice  rules  set  forth  in  Exhibit  I);  PROVIDED, 
however,  that  such  rules,  regulations  and  by-laws  shall 
meet  with  the  apjjroval  of  tiie  secretary;  and  PRO- 
VIDED FURTHER  that  no  by  law  or  rules  or  regula- 
tion })romulgated  under  this  authority  shall  be  con- 
strued in  derogation  of  the  right  of  the  secretary  to 
undertake  at  any  time  such  examination  or  investiga- 
tion as  he  may  deem  advisable,  or  the  right  of  any 
member  of  the  associatir)n  to  b<  heard  when  such  right 
of  hearing  is  gianted  under  the  act  or  otherwise  by 
law. 

12.  On  or  about  D<-cembe!  1  of  the  year  1933,  or 
of  such  succeeding  vear  or  vears  as  this  contract  may 
be  in  force,  representatives  of  the  association  shaU 
meet  with  the  secretary  and  with  representatives  of 
such  growers,  handlers  and  ])i(.cessors  as  nuiy  be  en- 
gaged in  the  growing,  handling  or  processing  of  to- 
bacco for  tlie  ])urpose  of  discussing  conditions  with 
reference  to  the  ]  product  ion  and  marketing  of  such 
tobacco  in  the  following  vear.  On  or  before  the  sec- 
ond  day  of  the  January  following  such  meeting,  the 
secret  a  rv  shall  announce  the  total  acreage  which  he 
deems  advisable  to  be  produced  in  the  following  crop 
vear. 

13.  If,  after  the  meefincr  provided  in  paragraph 
12  hereof,  the  secretarv  shall  undertake  to  initiate  an 
acreage  control  program  for  tobacco  whereby  eacii 
grower  thereof  shall  be  limited  in  the  following  crop 

Tht  Tobacco  World 


IT  TAKES 


HEALTHY  NERVES 

TO  FLY  THE  MAIL 
AT  NIGHT 


•  ABOVE— A.  M.  WILKINS,  air.mail  pilot  for  Trans' 
continental  and  Western  Air,  Inc.,  has  flown  the  night  air 
mail  over  1 50,000  miles.  It  takes  healthy  nerves  to  hang 
up  a  record  like  that! 

•  RIGHT— AT  THE  END  of  his  night  run  A.  M.  WUkins 
Joins  a  fellow  pilot,  W.  Niedemhofer,  at  Newark  Airport, 
the  Eastern  Terminal  of  TWA,  for  a  chat  and  a  smoke. 
"  Camels  never  ruffle  or  jangle  my  nerves,"  Wilkins  says. 


IT  !$  MORE  FUN  TO  KNOW 

Camels  are  made  from  finer, 
MORE  EXPENSIVE  tobaccos 
than  any  other  popular  brand. 
They  are  milder,  richer  in  fla« 
vor.  They  never  tire  your  taste 
or  get  on  your 
nerves.  ^  /       ■       / 


MATCHIISS 
SLi  N  O 


•  EVER  NOTICE  HOW  airplane  passen- 
gers  smoke  at  each  stop?  Camels  never 
get  on  your  nerves,  no  matter  how  many 
you  smoke,  and  there's  more  real  enjoy* 
ment  in  their  costlier  tobaccos. 


KM/mSiSM 


STEADY  SMOKERS 
TURN  TO  CAMEIS 

A.  M.  Wilkins,  air-mail  ace, 
says:  "It's  a  steady  ^ind,  all 
right,  living  up  to  our  tradition 
that  the  mail  must  go  through! 
That's  why  I  smoke  Camels. 
And  I  smoke  plenty!  Camels 
never  ruffle  or  jangle  my 
nerves,  and  I  like  their  mild, 
rich  flavor." 

i>      i>      Ht 

Steady  smokers  turn  to  Camels 
because  the  costlier  tobaccos  in 
Camels  never  get  on  the  nerves 
. . .  never  tire  the  taste.  Your  taste 
and  yowr  nerves  will  confirm  this. 
Start  smoking  Camels  today! 


iw4 


Copyright,  1933, 
R.  J.  Bejmold*  Tubacco  Compaiiy 


NEVER  GET  ON  YOUR  NERVES 
NEVER  TIRE  YOUR  TASTE 


September  15,  igss 


n 


year  to  the  production  of  a  specified  amount  to  be 
grown  by  him  on  a  specified  acreaice,  then  the  asso- 
ciation shall  in  the  corresponding*  marketing  year  re- 
ceive and  handle  for  market  for  any  member  grower 
only  the  amount  of  tobacco  which  each  grower  is  per- 
mitted to  produce  in  accordance  with  said  allotment 
plan. 

14.  If  the  secretary  does  not  initiate  an  allotment 
plan  as  provided  in  ])aragraph  13  liereof,  the  members 
of  the  association  shall  undertake  to  handle  for  mar- 
ket an  amount  of  tobacco  which  shall  not  be  greater 
than  the  amount  which  could  normally  be  produced 
on  the  tobacco  acreage  recommended  for  cultivation 
by  the  secretary  as  set  forth  in  ]>arag:raph  12  hereof. 
The  members  of  the  association  reserve  the  right,  how- 
ever, to  receive  such  tobacco  only  from  growers  who 
produced  tobacco  in  the  preceding  crop  year  and  to 
allocate  the  total  amount  to  be  received  among 
handlers  in  accordance  with  the  terms  of  an  allotment 
plan  which  shall  be  submitted  by  the  association  and 
which  shall  meet  with  the  a])proval  of  the  secretary. 

15.  Each  member  of  the  association  shall,  as  and 
to  the  extent  required  by  the  secretary,  maintain  a 
system  of  accounting  and  auditing  which  shall  be  satis- 
factory to  the  secretary,  and  his  respective  books  and 
records  shall  be  subject  to  the  secretary's  examination 
during  the  usual  hours  of  business.  From  time  to 
time  he  shall  furnish  to  the  secretarv  on  and  in  ac- 
cordance  with  forms  to  be  supplied  by  the  Department 
of  Agriculture  such  inforuiatiou  as  the  secretary  may 
request. 

16.  P]ach  member  of  the  association  shall  have 
his  accounts  audited  quarterly  by  a  firm  of  certified 
public  accountants.  A  copy  of  such  audit  shall  be 
furnished  to  the  Secretary  of  Agriculture  and  the  as- 
sistant secretarv  of  the  associj'tion. 

17.  It  shall  be  the  duty  of  each  member  of  the 
association,  and  each  member  hereby  agrees  to  report 
to  the  assistant  secretary  of  the  association  his  total 
sales  of  tobacco  in  the  vear  1J)32,  and  thereafter  his 
total  sales  for  each  calendar  month  of  1933  to  the 
effective  date  of  this  agreement. 

18.  The  information  received  bv  the  assistant 
secretary  of  the  association  ])nrsuant  to  paragraphs 
16  and  17  hereof  shall  be  availnble  onlv  to  the  Secre- 
tarv  of  Acrriculture,  excent  thnt  if  the  assistant  see- 
retary,  upon  inspection  of  the  reports  submitted  to 
him,  shall  find  therein  evidence  that  any  member  of 
the  association  is  violating  tlie  terms  and  conditions 
of  this  agreement,  he  shall  so  notify  the  Executive 
Committee.  It  shall  thereupc  ii  bo  ilie  duty  of  the 
Executive  Committee  to  take  such  action  as  mav  be 
required  by  the  by-laws  of  the  association. 

19.  Each  member  of  the  association  shall  file  with 
the  assistant  secretarv  of  the  association  semi-monthlv 
reports  which  shall  state  the  number  of  persons  era- 
ployed  by  such  member,  the  w.ige  rates  (hourly,  daily 
or  weekly,  as  the  case  may  be),  the  hours  of  labor, 
and  all  other  information  concerning  hours  and  terms 
and  conditions  of  labor,  as  the  secretary  or  the  Ex- 
ecutive Committee  may  require. 

20.  This  agreement  shall  b'^come  effective  at  such 
time  as  the  secretarv  mav  determine  and  shall  con- 
tinue  in  force  until  the  last  dav  of  the  calendar  month 
following  the  aforesaid  date  and  thereafter  from 
month  to  month  except  that, 

(a)  This  agreement  may  be  terminated  at  any 
time  by  the  secretary  upon  written  notice  deposited 
in  the  registered  mail  addresstMl  to  the  association,  at 
least  fifteen  days  prior  to  the  date  of  termination. 


17 


This  agreement  shall  also  be  terminated  upon  the  re- 
quest in  writing  of  75  per  cent,  or  more  of  the  mem- 
bers of  the  association,  representing  75  per  cent,  or 
more  of  the  total  amount  of  tobacco  handled  by  meni- 
bers  of  the  association. 

(b)  This  agreement  shall  terminate  whenever 
Title  I  of  the  act  shall  cease  to  be  in  effect,  or  whenever 
the  President  or  Congress  shall  terminate  those  pro- 
visions of  the  act  which  authorize  this  agreement. 

Proposed  Trade  Practice  Rules 

1.  For  the  purpose  of  establishing  uniformity  of 
grades,  all  members  of  the  association  agree  to  con- 
form to  the  following  rules: 

(a)  A  duly  authorized  representative  of  tlu^ 
United  States  Department  of  Agriculture  shall  cer- 
tify the  grade  of  each  bale  or  other  package  of  "to- 
bacco," and  a  copy  of  the  certificate  shall  be  stamped 
or  stenciled  on  the  bale  or  other  package.  Each  bale 
shall  be  sealed  in  conformance  with  such  regulations 
as  may  be  prescribed  by  the  ** secretary.** 

(b)  No  '* tobacco**  shall  be  sold  or  offered  for  sale 
prior  to  being  packed  in  final  form  and  the  issuance 
of  a  grade  certificate  thereon. 

(c)  In  the  event  of  a  dispute  concerning  the  grad- 
ing of  any  bale,  members  of  the  association  agree  to 
submit  said  dispute  to  an  arbitrator  or  arbitrators  ay)- 
])ointed  by  the  Chief  of  the  Bureau  of  Agricultural 
Economics,  and  the  decision  of  such  arbitrator,  in  con- 
formity with  the  regulations  of  the  secretary  govern- 
ing the  inspection,  grading  and  certification  of  tobacco, 
shall  be  final  and  binding. 

2.  For  the  purpose  of  establishing  uniform  fair 
trade  practices  in  the  sale  of  tobacco,  the  members  of 
the  association  agree  that  all  sales  of  tobacco  shall  be 
made  in  conformance  with  the  following  rules: 

(a)  Each  bale  of  tobacco  sold  shall  be  weighed 
and  invoiced  within  forty-eight  hours  after  the  date 
of  sale,  and  within  said  period  of  time,  the  buyer  shall 
be  accorded  an  opportunity  to  -nspect  the  bale.  After 
the  bale  is  invoiced,  the  tobacco  shall  be  immediately 
segregated  and  set  apart  as  the  buyer's  property. 

(b)  All  tobacco  shall  be  weighed  by  a  licensed 
United  States  sampler  and  weigher,  and  the  charges 
therefor  paid  by  the  seller.  If  the  tobacco  is  re- 
sampled  at  the  buyer's  request,  the  sampling  shall 
be  done  by  a  United  States  sampler  and  weigher  and 
the  buyer  shall  pay  any  charges  so  incurred. 

(c)  The  maximum  matting  and  paper  tare  allow 
ance  on  each  bale  shall  be  four  and  one-half  pounds. 

(d)  All  tobacco  in  transit  shall  be  insured  only  at 
the  buyer's  request  and  such  insurance  shall  be  paid 
for  by  buyer.  All  sales  shall  be  made  f.  o.  b.  shipping 
point,  with  truck  shipments  f.  o.  b.  warehouse. 

(e)  The  buyer  of  each  bale  is  entitled  gratis  to 
the  sample  of  not  more  than  two  hands  upon  whici 
the  bale  was  purchased.     All  other  samples  drawn 
from  the  bales  before  the  tobacco  is  invoiced  must  1m 
l)aid  for  by  the  buyer. 

(f)  All  tobacco  shall  be  sold  on  uniform  term 
of  not  more  than  3  per  cent,  discount  for  cash  withii 
thirty  days  of  invoice,  or  trade  acceptance  not  to  ex 
ceed  six  months,  less  one-half  of  1  per  cent,  for  each 
month  less  than  six. 

(g)  The  seller  shall  furnish  for  not  more  than 
six  months  after  date  of  invoice  free  storage  in  his 
warehouses,  and  insurance,  fire  and  sprinkler,  under 
his  general  cover  policies  for  not  more  than  invoice 
values.  The  buyer  shall  receive  no  rebate  for  unex 
pired  storage  or  insurance  charges. 

Th€  Tobacco  World 


U/Li 


ou 


UaJj^Jl^eH 


across  a  jrienJi 

and  he  oflFers  you 
a  pipe -load  of  tobacco,  he 
doesn't  make  any  speeches 
about  it  ...  He  just  says  "It's 
made  for  pipes  .  .  .  and  folks 
seem  to  like  Granger." 


A  tetuible  package 
JOcenU 


—the  tobacco  that's  MADE  FOR  PIPES 


•  19)),  iMcnr  *  Mybu  Tokmxo  Co. 


Sei^iimber  t$,  igjj 


tS 


MIA. 


Corona  Exhibit  Outstanding  Feature 

HE  siiloiulid  t'xliibit  of  (\iroim  and  other 
l>ramls  of  the  Henry  (lay  &  Bock  Company, 
featured  in  the  Yalm  &  McDonnell  retail  store 
in  the  Widener  Hnildinu  last  week,  was  ehar- 
acteried  bv  Paul  L.  P>roi»an,  vic-e-i»rt'sident  of  Yahn  6i 
McDonnell  Cii-ars,  distributors  of  the  brand  in  this 
territory,  as  tlie  foremost  step  in  ciuar  merchandising 
that  has  been  taken  in  the  ciuar  industry  for  many 
years,  and  this  exhibit  has  done  more  to  arouse  the 
interest  of  the  consumer  in  liiuh-urade  cigars  than 
anvthinji-  that  has  been  done  along  those  lines  in  a 

louir  time. 

Smokers  throughout  this  territory  were  apprised 
of  this  exhibit  by  personal  invitations  through  the 
mails,  and  a  splendid   respon>e  to  these  invitations 

was  recorded. 

The  exhibit,  which  comii'iscd  more  than  sixty 
sizes  of  the  famous  La  Corona,  Bock,  Villar  y  Villar, 
Cabanas,  Vincidoras  and  other  brands  of  the  Henry 
Clav  &  Bock  Company,  was  in  charge  of  James 
Heanev,  who  exi)lained  to  visitors  the  many  line  points 
in  theworkmanshi])  and  (luality  of  these  brands,  and 
again  aroused  an  interest  in  ll'.e  minds  of  the  old-time 
smokers  of  these  brands  in  the  finer  sizes,  which  will 
undoubtedly  result  in  a  subsiantial  increase  in  the 
sales  of  this  tvj)e  of  merchandise  in  future  months. 

An  official  of  one  <»f  Philadelphia's  radio  stations 
was  so  imi)ressed  with  this  exhibit  that  he  voluntarily 
devoted  a  part  of  one  of  tlie  evening's  i)rogranis  to  a 
description  of  the  exhilut,  which  is  exceedingly  un- 
usual, to  sav  the  least. 

The  Corona  exhibit  was  moved  from  here  to 
Washington,  and  will  make  a  circuit  of  the  entire 
country  to  the  Pacific  coast  before  the  end  of  the  year. 

Dealers  Boost  Stogies 

W.  A.  Copple,  Eastern  representative  for  M. 
Marsh  &  Son,  Inc.,  Wheeling,  W.  Va.,  is  wearing  a 
l)road  smile  these  days  as  a  result  of  the  success  at- 
tained in  one  year  on  a  new  line  and  in  a  new  territory. 
He  very  geiierously  attributes  this  success  to  the  tine 
co-operation  of  the'distril)utors  and  dealers  throughout 
hi-  territory  and  to  the  tine  promotional  work  of  Frank 
C.  Flanigan  in  ihe  Philadeliihia  territory. 

Philadelphia  was  never  a  market  for  ** stogies," 
but  today  you  can  purchase  a  Marsh  shade-wrapped 
Pioneer  at  almost  any  cigar  case. 

i4 


Trade  Notes 


otto  Schneider,  rei)resenting  the  Bering  factory 
in  Tampa,  was  a  visitor  in  town  last  week.  The 
Bering  enjoys  a  steady  demand  here. 


All  brands  distributed  by  John  Wagner  &  Sons, 
2:33  Dock  Street,  are  being  i)ro'iuced  under  the  NKA 
banner.  The  Don  Sebastian,  manufactured  in  Tampa, 
was  the  first  of  their  brands  to  ))e  reported  as  coming 
under  the  NBA  blanket  code. 


Ben  Newman,  who  covers  this  territory  in  the  in- 
terest of  Masons 's  Peaks  and  l^lack  Crows,  droi)])ea 
into  Geo.  ZitTerl)latt  &  Co.  headipiarters  on  Wednesday 
to  visit  with  his  old  friend,  Jack  Anker,  Habanello 
sales  manager.     Ben  said  the  candy  business  is  good. 


Barton  Lemlein  and  .loe  P.anker,  of  M.  Sacks  & 
Co.,  New  York  City  manufacturers,  were  visitors  m 
Philadelphia  last  week,  en  route  to  Baltimore  and 
Washington.  Reports  received  from  them  since  that 
time  indicate  that  they  had  a  very  successful  trip. 


The  entire  Monticello  lin  •  of  John  Wagner  k 
Sons,  including  cigars,  smoking  tobacco  and  cigar- 
ettes, is  showing  exceptional  activity  wherever  it  has 
been  placed.  Wagner  Flares,  retailing  at  ten  cents, 
are  also  meeting  with  an  excei)tionally  good  demand. 


Geo.  ZilTerblatt  &  Co.,  South  Third  Street,  manu- 
facturers of  the  Habanello  cigar,  has  aided  Earl  Kief- 
ner  and  William  Clofine  to  their  sales  force  to  cover 
Northern  New  .Jersey  territ<»ry,  and  Frank  Wagiicr 
and  Robert  Erbig  to  their  Philadelphia  sales  organiza- 
tion. Sales  of  Habanello  cigars  are  showing  a  nice 
increase,  which  tliev  attribute  to  the  NBA  movement. 


Other  visitors  last  week  were  Abe  Caro,  of  the 
Optimo  factorv;  Steve  Hertz,  of  D.  Emil  Klein  Com- 
imiiv,  Hachlon'  Hall;  .lulius  Annis.  of  (Jradiaz  Anius 
&  C*o.,  Tampa;  Don  .Julian  and  A.  Gutierrez,  ot  the 
( 'arlton  factory.  All  these  l)rands  are  distributed  here 
by  Yahn  &  McDonnell  with  good  success. 

Th*  Tobacco  World 


BAYUK  BULLETEN 


\  OLUME  I 


SEPTEMBER  15,  1933 


NUMBER  19 


PHULOFAX 

ffhe  Retailer^s  Friend) 

SAYS 


It  is  a  restaurant  with 
about  40  outlets  .  .  choice 
spot  to  get  in  your  fea- 
tured cigar  brand  .  .  the 
nine  salesmen  of  the  job- 
bing  house  all  took  a 
crack  at  selling  .  .  eight 
.  .  the  ninth  one  sold  —  Why? 
>  Boss  tell  the  reason:  "Mason 
his  real  name)  stuck  to  the 
ship  .nd,  by  persistent  contacting  of 
this  account,  sold  them."  Good  boy, 
Mason  I 


R.  \l.  L.  writes  in  —  "I  don't  sell 
clock  but  a  good  clock  in  a  cigar  re- 
taili'i  -  window  draws  Mr.  Passerby's 
eyes  to  the  window  and  a  chance,  there- 
fore, to  see  that  which  is  displayed  in 
the  window."  Good  idea,  R.  B.  L.,  but 
tip  \<iur  friends  off  to  see  that  clock 
keep-  correct  time. 


•n  there's  a  convention  in  your 
why  not  a  nice  neat  card  in 
window,  "Welcome!  Soandso. 
a  Good  Time,"  The  least  your 
ssiveness  will  indicate  is  com- 
le  civic  pride  and  you'd  be  sur 


ir» 


\\\ 
town, 
vour 
Hav. 
projri 
mom  I 

prist!  how  visitors  warm  up  to  a  hos- 
pitaliN-  spirit.      — <>— 

H«  knows  how  to  build  good-will  .  . 
listti     how    this    salesman    does    it — 

" — is  one  of  my  best  cus- 

tonur>  .  .  he  had  to  go  to  the  hos- 
pital tor  three  weeks  .  .  twice  a  week 
!  cal!<(i  his  nurse  and  just  said  that  I 
wantid  to  wish  my  good  customer 
speedy  recovery.  He  remembered  me 
when  he  got  out  of  the  hospital." 


Phil. 
•On. 

COller 

one  !' 
.  .  1. 
ler«-M 
me  a 

S;i. 

m  ti. 
soni) ' 

mor- 


J'llii . 
you  1 
him  ' 

proh 


this 

cik'ar 

u. 

I'.  -1 

'ical. 

thfiu- 

r,  , 

'or.  if 
P.  T. 


5  of  selling  stunts  flowing  in  to 
Here's    one    from    O.    A.    C. — 

uf  my  accounts  has  the  hobby  of 

'ing  stamps  .  .  heard  of  a  rare 
I  sale  cheap.  Told  him  about  it 
sure  was  appreciative  of  my  in- 
in  him  and  showed  it  by  giving 
t-rrtater  share  of  his  business." 
pie  little  things,  certainly,  but 
prove  that  successful  selling  is 

(ling  more  than  quoting  prices. 
i-  is  just  as  essential  if  not 
■n   than  prices. 

n    one  of   your   salesmen,    Mr. 

!,   does   not    make   the   showing 

xpectt'd  from  him,  do  you  invite 

'  lay  his  problems  before  you   .   . 

tht'in  thoroughly  and  suggest 

how    iK'tter   to   tackle   them? 

your  salesmen's  problems  your 

■  nis,  p 

Another  Record  Sma.shed! 

»'mi»er  what   was  recently  said 

a  record  w«ek  on  cigar  sales  in 

»»lumn?     Remember?     151,750 

by  linger,  the  factory  man,  and 

,  the  joblK'r's  man? 

I.    week    ending    August    12th, 

MORRIS  i^old  159,250  cigars  to 

.    .    well-known   brand  to  be 

ut  almo.Ht  a  hundred  and  sixty 

rjil  is  still  a  heluva  lot  of  cigars. 

tici's    t<i    I'n^er    and    Dooley! 

Uulati'  Ti  if  new  champion, 

MORRl 


(7i^^' 


TEAM  WORK  WORKS  IN 

''NEW  ACCOUNT"  DRIVE 

Jobber  Gains  32  Customers  in  One  Day 


A  SALES  BUILDER 

Have  you  noticed  the  fondness  of 
restaurateurs  for  that  little  word 
"special"?  You  hardly  ever  see  a 
hotel  or  restaurant  menu  that  doesn't 
have  on  it  somewhere,  "Special  for 
today — corned  beef  and  cabbage"  or 
"Blue  Platter  Special — bee's  knees  on 
toast." 

Often  the  corned  beef  and  the  bee's 
knees  are  as  staple  a  part  of  the  bill 
of  fare  in  this  particular  eatery  as 
ham  and  eggs.  But  mine  host  knows 
that  by  calling  the  attention  of  his 
guests,  to  some  individual  dish  he  will 
sell  more  of  it.  Furthermore,  many  a 
patron  who  has  dropped  in  for  a  mod- 
est ham  sandwich  will  be  tempted  to 
treat  himself  to  the  more  expensive 
bee's  knees. 

The  same  plan  is  being  worked  with 
marked  success  by  many  a  bright  re- 
tailer of  cigars.  Suppose  you  decide 
that  you  could  use  some  additional  de- 
mand on  Usmokem  Cigars.  Try  hand 
lettering  a  neat  little  card  something 
like  this:  "We  recommend  the  Usmok- 
em Cigar.  Won't  you  try  it  and  tell 
us  what  you  think  of  it?" 

Simply  set  up  this  card  on  your  case 
and  watch  the  results.  Naturally,  you 
will  notice  an  increase  in  Usmokem 
sales.  But  if  you  don't  find  an  increase 
in  your  total  cigar  sales  also — well, 
we'll  miss  our  guess  as  badly  as  we 
did  one  dark  night  when  we  mistook 
a  skunk  for  the  family  tabby  and 
tried  to  pick  him  up. 


D.B.1. 


•'<•..    >.,tmHmttk  BAYIK  IJOARS.  |N<..,  PhUn- 
<i*ll      .i^Mnkmra  of  fkmm  eigan   »imcm    IA97 


John  P.  Sweeney's  interesting 
story  of  how  to  get  new  custom- 
ers, which  appeared  in  a  recent 
issue  of  the  Bayuk  Bulletin,  in- 
spired a  cigar  jobber  who  has 
asked  us  not  to  use  his  name,  to 
give  the  inside  story  of  how  he 
puts  new  customers  on  his  books. 

"We  haven't  a  big  sales  force," 
writes  this  jobber.  "You  can 
count  our  salesmen  on  one  hand 
and  still  have  a  thumb  left.  Each 
of  these  four  salesmen  has  a 
definite  territory  and  has  to  keep 
pretty  busy  servicing  regular 
customers.  He  doesn't  have  much 
time  to  dig  up  new  accounts. 

"But  last  Saturday  we  secured 
32  new  outlets  in  one  man's  ter- 
ritory. We  turned  all  four  sales- 
men loose  in  one  territory,  call- 


MOST  ARGUMENTS 

ARE  LIKE  THAT 

Next  to  dipping  up  water  in  a  sieve 
there's  no  more  futile  endeavor  than 
trying  to  argue  a  fanatic  out  of  his 
fanaticii^m. 

An  anti-tobacco  crank  stopped  an 
acquaintance  on  the  street.  "Young 
man,"  said  the  anti,  "I'm  sorry  to  see 
yoo  smoking  that  cigar.  Don't  you 
know  cigars  will  shorten  your  life?" 

"Well,  I  don't  know,"  replied  his 
victim.  "My  grandfather's  smoked  all 
his  life  and  he's  ninety  years  old." 

The  joy-killer  smiled  grimly.  "So 
he  is.  But  if  he  had  never  smoked — 
he'd  probably  be  a  hundred  by  now." 


ing  on  new  prospects  only.  Next 
week  we  shall  make  the  same 
kind  of  drive  on  territory  num- 
ber two. 

"In  four  weeks  we'll  have  can- 
vassed all  four  districts,  and  each 
salesman  will  be  able  to  service 
the  new  customers  in  his  terri- 
tory along  with  the  old  ones." 

That  strikes  us  as  a  bang  up 
idea  for  any  jobber  or  distributor 
who's  really  keen  on  approaching 
a  hundred  per  cent  distribution. 
And,  we  understand,  the  .scheme 
is  not  patented.  It's  not  even 
"pat.  applied  for." 


RAWk     BHA>D8     BLiLD     BUSINESS 

UuMik  Philndelphia  Perfecto 
Havana  Ribbon 
Maparuha 

Charles  Thomson 

Prince   Hamlet 


COUNT  YOUR   BLESSINGS 

The  other  fellow's  field  always  looks 
the  greenest.  But  let's  take  an  inven- 
tory of  some  of  the  good  things  about 
the  business  of  supplying  the  needs  of 
this  smoking  world. 

Mr.  Retailer,  how  would  you  like  to 
keep  a  book  store,  for  instance?  For 
one  man  or  woman  who  buys  books 
occasionally,  how  many  buy  tobacco 
daily?  Cast  your  eye  over  the  drug- 
gist's and  the  grocer's  shelves.  Fig^ure 
up  the  number  of  different  items  they 
have  to  carry. 

Spare  a  tear  for  the  clothing  mer- 
chant who  must  conduct  a  half-price 
sale  at  least  twice  a  year  to  clear  out 
seasonal  goods  that  would  otherwise 
be  a  dead  loss.  How  would  you  like  to 
be  a  florist  with  a  stock  in  trade  that 
wilts  and  withers  almost  overnight? 

But  why  pile  up  the  agony?  When 
you  sell  cigars  and  cigarettes  you  are 
selling  something  people  really  want. 
A  relatively  few  brands  will  cover 
practically  every  demand.  Tobacco 
knows  no  seasons  and  the  tobacconist 
has  little  worry  with  vogues  and  fads. 
Tobacco,  kept  right,  preserves  its  con- 
dition indefinitely. 

Oh,  yes;  the  tobacconist  has  his 
troubles,  but  there  are  lots  worse 
games  than  his. 


GET  YOUR  ^-THREE  LEGGED  STOOL"? 


Last  month  we  made  mention  of  an 
interesting  little  book,  "The  Thret- 
lagged  Stool,"  by  our  old  side-kick. 
Frank  Trufax.  And  we  offered  to  send 
a  copy  free,  gratis,  and  for  nothing 
to  any  good  cigar  man  who  would  like 
to  have  one. 

It  seems  that  lots  of  good  cigar  men 
wanted  a  copy.  In  fact,  the  first  edi- 
tion was  exhausted  before  we  had 
filled  half  the  requests,  and  we've  had 
to  put  a  second  printing  on  the  press. 
If  you  wrote  for  "The  Three  Legged 
Stool"  and  haven't  received  it  yet, 
your  copy  is  on  the  way  now. 


And  since  we've  got  a  second  edi- 
tion— any  more  of  you  fellows  want 
to  read  "The  Three  Legged  Stool"? 
It's  the  book  that  called  forth  the 
following  comment  from  a  leading  to- 
bacco journal:  "No  cigar  jobber  can 
read  this  pamphlet  without  acquiring 
a  clearer  understanding  of  what  one 
hundred  per  cent,  distribution  really 
means  and  how  to  achieve  it." 

Well,  anybody  interested  in  100  per 
cent,  distribution  can  have  a  copy  of 
"The  Three  Legged  Stool"  free  by 
dropping  a  card  to  Phulofax,  care  of 
Bayuk  Cigars,  Inc..  Ninth  Street  and 
Columbia  Avenue,  Philadelphia. 


News  From  Congress 


Ft  b  E  R  A  L 

Departments 


From  our  MtesHiNoroN  Bureau  622Albce  Building 


AXES  eolloctod  on  tobacco  during  the  fiscal 
year  ciuUhI  Juno  '30th  last,  represented  46.13 
])or  cent,  of  the  (lovernnient's  total  revenue 
from  niisceHaneous  levies,  it  is  shown  by  fig- 
ures just  coni])iled  by  the  Internal  Revenue  Bureau. 
Total  to])acco-tax  collections  for  the  year  were  $402,- 
731',(ir)9,  of  which  $11,47S,72()  was  from  cigars, 
$328,418,413  from  small  cigarettes,  $55,450,341  from 
chewing  and  smoking  tobacco  and  $(),4()5,000  from 
snutT. 

Statistics  com])iled  by  the  bureau  show  that  ciga- 
rette consumjMion  reversed  the  downward  trend  of  the 
preceding  two  years,  but  that  the  consumption  of  other 
))roducts  showed  a  furtluM-  decline. 

Withdrawals  tax-i)aid  for  consumjition  of  ciga- 
rettes during  the  year,  it  was  reported,  were  109,400,- 
455,517,  compared  Avith  1(»5,84(),109,43()  in  1932,  which 
was  the  lowest  total  for  anv  vear  since  1!>28. 

AVithdrawals  of  ciirars  hit  a  new  low  point  at 
4,494,7()9,833  against  5,174,8(J5,77()  the  preceding  year. 
Tobacco  for  chewing  and  smoking  also  hit  a  new  low  at 
307,84n,(;()5  pounds  against  322,35(),47()  i)ounds  in  1932, 
and  withdrawals  of  snutT  were  at  the  lowest  point  since 
1921  at  35,583,332  pounds  against  38,034,923  pounds. 

Cj3     CS3     Cj3 

F]TEKMIXE1)  t«>  keep  the  recovery  drive  free 
from   ''rackets,"  (icneral   Hugh  S.  Johnson, 
Administrator  for  Industrial  Control,  has  an- 
nounced that   no  "fixers"  or  other  interme- 
diaries are  necessary  between  business  men  and  the 
National  Recovery  Administration. 

"Tlu'  imjJication  that  any  individual  or  group  has 
an  'in'  with  the  XRA  or  can  use  'influence'  to  'fix* 
transactions  of  whatever  nature  is  bunk,"  the  General 
declared. 

A  >im])le  ])roeetlure  has  been  developed  which  any- 
one can  follow  in  order  to  expedite  the  formulation, 
submission  and  final  ajiproval  of  a  code.  Industries 
mav  receive  all  the  assistance  thev  need  or  desire  from 
the  control  division  of  the  administration  without  any 
cost  whatever. 

"There  is  absolutely  no  need  of  any  association 
gointr  outside  the  control  division  for  anv  assistance  in 
drafting  codes,"  it  was  declared.  "The  men  available 
are  juirt  of  the  XRA,  know  its  ])olieies  intimately  and 
arc  closer  to  official  o])inion  than  any  outside  agency 
c<»uld  lie.  Their  seivices  are  entirely  gratis  and  are 
given  in  the  same  s])irit  of  com])lete  co-operation  which 
is  known  to  actuate  everv  person  connected  with  the 
NBA." 


NXOUNCEMEXT  by  President  Roosevelt  of  a 
concrete  policy  with  respect  to  tarilY  rates  on 
imports  competing  with  domestic  products 
manufactured  under  code  requirements  is  ex- 
pected in  the  near  future. 

The  right  to  dictate  the  taritT  policy  of  the  country 
has  been  reserved  by  the  President,  while  delegating 
to  the  Xational  Recovery  Administration  practically 
all  other  powers  under  the  Industrial  Recovery  Act. 

A  tremendous  nund)er  of  impiiries  as  to  the  status 
of  the  taritT  prol)lem  have  been  received  by  the  tariflt* 
division  of  the  recovery  administration.  Under  the 
law,  the  President  has  the  authority  to  impose  an  em- 
bargo, if  necessary,  or  limit  imports  and  place  imjmrt- 
ers  under  license,  in  order  to  CMpialize  conditions  of 
production  at  home  and  abroad. 

Unless  the  President  acts  under  these  powers,  the 
only  relief  available  for  American  producers  suffering 
from  foreign  comj)etition  lies  under  the  fiexible  pro- 
visions of  the  present  tarilT  law,  application  of  which 
is  a  lengthy  process  and  under  which,  furthermore,  no 
relief  can  be  afforded  manufacturers  of  products  on  the 
free  list 

Cj3     Ct3     C?3 


ESIGXATIOX  of  Dudley  Cates  August  31  as 

Assistant    Administrator    for    Industrv    has 

brought  to  the  surface  the  sharp  controversy 

over  labor  policies  long  rumored  to  be  raging 

in  the  Xational  Recoverv  Administration. 

Making  public  the  reasons  for  his  retirement  from 
the  administration,  Cates  declared  that  any  eifort  to 
harmonize  existing  attitudes  of  open-shop  employers 
with  those  of  the  American  Federation  of  Labor  are 
futile  and  that  the  administration  should  not  support 
either  side,  although  a  definite  stand  should  be  taken 
to  prevent  widespread  disorder. 

Xeither  capital  nor  labor  is  satisfied  with  the  ad- 
ministration's labor  policy,  it  luis  developed.  On  the 
one  hand,  manufacturers*  trade  associations  charge 
that  undue  weight  is  being  given  to  the  demands  of 
organized  labor  for  shorter  working  hours  and  higher 
rates  of  pay;  on  the  other,  the  American  Federation 
of  Labor  charges  that  the  hours  provided  in  codes  are 
too  long  to  i)ave  the  way  for  reabsorption  of  any  great 
proportion  of  those  now  unemployed. 

With  respect  to  unionization,  the  manufacturers 
protest  that  the  cai)acity  of  industry  to  absorb  higher 
operating  costs  is  definitely  limited  and  that  unless 
more  consideration  is  given  to  the  jjosition  of  employ- 
ers, particularly  to  their  demand  for  the  approval  of 
reservations  similar  to  the  open-shop  language  in  the 
automobile  code,  the  recoverv  drive  will  fail. 

Tht  Tobacco  World 


Advertising:    Its  Part 

{Continued  from  page  8) 

from  higher  grades  to  cheaiier  grades  of  cigars.  Ad- 
vertismg  was  aiding  in  the  elimination  of  the  small 
lirm,  and  was  not  permitting  survival  upon  the  basis 
ot  real  quality  or  price  competition.  Large  as  well 
as  small  producers  appeared  at  first  to  be  vitallv  in- 
terested in  the  possibilities  of  joint  advertising  as  a 
means  of  extending  benefits  of  a  widening  market 
to  all.  ® 

But,  as  we  have  seen,  these  co-operative  efforts 
were  fruitless.  Sufficient  funds  could  not  be  collected 
to  continue  the  projects,  jealorsy  and  mistrust  devel- 
oi)ed,  which,  in  combination  with  the  characteristic 
inertia  ot  so  many  i)roducers  in  the  industrv,  led  to 
their  early  abandonment.  Xow  that  a  half  dozen  or 
so  ot  the  large-scale  producers  have  attained  such  a 
position  ot  dominance  in  the  industrv,  it  seems  highly 
improbable  that  they  can  be  interested  in  any  well- 
conceived  plan  for  joint  action  in  the  interests  of  the 
entire  industry.  I^ut  it  is  just  for  this  reason  that 
the  great  majority  of  the  smaller  producing  units 
should  be  zealously  concerned  in  any  project  of  com- 
inon  interest  designed  to  salvage  and  save  the  remain- 
ing vestiges  of  the  industry  for  themselves. 

It  may  be  that,  upon  a  tliorough  survey  of  the 
situation,  the  costs  of  co-operative  advertising  will  be 
found  to  outweigh  the  benefits  to  be  derived  even 
among  these  small-scale  independent  producers.  But 
in  view  of  the  similarities  between  the  situation  in  the 
cigar  industry  and  tliat  in  several  other  industries  in 
which  co-oi)eration  has  been  successful,  anv  possi- 
bilities or  opportunities  in  this  direction  should  be 
luliy  investigated. 

Furthermore,  the  co-operative  movement  on  the 
part  of  the  small-scale  independent  i)roducers  need 
not,  and  of  course  should  not,  })e  limited  to  the  func- 
tion of  co-operative  advertisinir.  While  it  would  be 
impossible  for  such  a  group  to  proceed  as  far  and  as 
effectively  as  if  the  co-operatirig  group  included  the 
larger  coriHjiations  as  well,  a  number  of  important, 
trade  association  activities  might  profitably  be  under- 
taken, such  as  developing  methods  of  standard  ac- 
counting and  cost  practices,  collecting  and  distributing 
statistics  on  business  transacted,  promoting  the  re- 
duction and  standardization  of  brands  and  "styles  of 
cigars,  co-operation  in  the  study  and  .solution  of  the 
problems  of  i)roduction,  niarkc  ting  and  employment, 
and  the  development  of  measures  for  reducing  sea- 
sonal fluctuations  in  the  operation  of  the  industry. 

Editorial  Xnte.  The  foregoing  is  composed  of 
paragraphs  from  the  just  puldishedbftok,  ''The  Cigar 
Manufacturing  Industry,''  hg  Russell  II.  Maclx,  Assist- 
ant Professtfr  nf  Evnmtmirs  at  Temple  Unirersitt/, 
Philadelphia.  The  ndume  is  a  clear  and  authoritative 
study  of  the  industry,  and  represents  a  vast  amount  of 
research,  particularly  as  relates  to  the  causes  of  the 
decline  in  cigar  production  and  consuwptinn.  An  out- 
line of  the  comprehensive  contents  of  the  book,  given 
i^n  the  advertisement  on  the  back  cover  of  this  issue  of 
The  ToiiAcco  Woiuj),  will  indicate  its  value  to  every 
cigar  manufacturer  and  to  rrery  advertising  agency 
handling  a  tobacco  ateount.  Orders  for  the  book,  which 
was  published  by  the  University  of  Pennsylvania  Press, 
at,'  being  accepted  by  Thk  Tobacco  Would  and  will  be 
filled  as  long  as  the  limited  edition  lasts.  The  price 
is  $2.50. 

September  i$,  igjj 


MURIEL 


NEW   SIZE 


5^ 


I 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  5^. 


Mfd.  by 
P.  LOBILLARU  CO..  INC. 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION  -^QW^ 

OF  UNITED  STATES  *^4HMM> 

JESSE  A.  BLOCH.  Wheeling.  W.  Va President 

CHARLES  J.  EISENLOHR.  Philadelphia,  Pa Ex-President 

TULIUS  LICHTENSTEIN.  New  York.  N.  Y Vice-President 

iy?^^^^^  BEST.  New  York,  N.  Y Chairman  Executive  Committee 

MAT.  GEORGE  W.  HILL,  New  York.  N.  Y Vice-President 

P.'^^w^^f.J?-  HL'MMELL.  New  York,  N.  Y Vice-President 

J?..J^;.^".f'J^*'^'  Washington,  D.  C Vice-President 

WILLIAM  T.  REED.  Richmond.  Va Vice-President 

HARVEY  L.  HIRST.  Philadelphia,  Pa Vice-President 

^^.i'^^a^^l^i',.^''^  '^°'^'  N-  Y Treasurer 

CHARLES  DUSHKIND,  New  York,  N.  Y Counsel  and  Managing  Director 

Headquarters,  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio  President 

^^\h^^^^^^'  Ci"<:in"ti.  Ohio  Vice-President 

ijt.\J.  b.  fcNOe.L,  Covington.  Ky Treasurer 

WM.  S.  GOLDENBURG,  Cincinnati,  Ohio  .■..../......../...Secretary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

TOHN  H.  DUYS.  New  York  City   President 

MILTON  RANCK.  Lancaster,  Pa First  Vice-Presider.» 

D.  EMIL  KLEIN.  New  York  City  Second  Vice-President 

LEE  SAMUELS,  New  York  City  Secretary-Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN.  Newark.  N.  J Pr».,M.«» 

ALBERT  FREEMAN.  New  York^N.  y!  ;..;.::..;:.::;:::.\"v.Fi'r;vvic;:pr«id"^ 

i^'p^^RoWK^^S^  J'*""*""'  ^k^'     XT- .'••xV; Second  Vice-President 

ABE  BROWN.  180  Grumman  Ave.,  Newark,  N.  J Secretary -Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA  LEMLEIN  Pr<..M*«» 

SAMUEL  WASSERMAN   .././/////././//./.././.. Z Vic;: KsS 

THE  NATIONAL  ASSOCIATIONS  OF  TOBACCO 

DISTRIBUTORS 
C.  A.  JUST.  St.  Louts,  Mo Pr..;j.._» 

E.  ASfeURY  DAVIS.  Baltimore,  Md. /.     /    Vi^^pJeJ  H^nJ 

E.  W.  HARRIS.  Indianapolis.  Ind Viv!p  !  -3     ! 

JONATHAN  VIPOND,  Sranton,  Pa  :/.: Vice'.Preri3^!l5 

GEO.  B.  SCRAMBLING,  Cleveland.  Ohio Vice-President 

MAX  JACOBOWITZ.  84  Montgomery  St.,  Jer.e'y  CitV;  N."  J.!:: /././/////.  s^eu',^' 


OCTOBER  1,  1933 


Established    1886 


"BEST  OF  THE  BEST 


9f 


M»,uctured  b.  ^  SANTAELLA  &  CO. 

Office,  1181  Broadway,  New  York  City 

FACTORIES:  Tampa  and  Kev  West,  Florida 


OUR  HIGB-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS  ^  ,.       u       * 

Make  tobacco  meltow  and  smooth  in  character 
and  Impart  a  most  palatable  flavor 

FUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  list  of  Flavors  for  Special  Brands 
BKTUN.  ABOMATIZEI.  BOX  FLAVOES.  PASTE  SWEETENERS 

FRIES  8k  BRO.,  92  Reade  Street.  New  York 


.v»A':v»A"A»>JlVi 


Classified  Column 

The  rate  for  tfris  column  is  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payable 
strictly  in  advance. 


ffi«tir7ixir«xir«(t)«ti,'r8vir!r8<¥ 


fH/  M 1/  M  u  w  M  w  u  \]  T(  W  UH  U  \Ul : 


t\irrtMr«\irA*xir/i 


POSITION  WANTED 


CIGAR   FACTORY   SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience   With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE— No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.    Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


BEER  WITHOUT  CIGARS,  IS  LIKE  KISSING  WITHOUT 
LOVE— Adopt  as  your  slogan,  "Kiss  your  beer,  but  love  your  ci- 
gars." Specially  those  Havana  blended,  "Good  to  the  last  PuflF," 
manufactured  by  A.  Ramirez  &  Co.,  Post  Office  Box  1168,  Tampa, 
Fla.    Write  them  for  particulars  today. 


POSITION  WANTED 


Newspaper  and  magazine  advertising  executive,  thoroughly 
experienced,  formerly  with  local  newspapers  and  agencies,  and  also 
advertising  manager.  Position  with  firm  desiring  an  advertising  man, 
salesman  or  assistant  to  manager.  Knows  marketing,  merchandis- 
ing and  distribution.  Salary  not  as  important  as  opportunity  to 
demonstrate  actual  worth  and  ability.  References  the  highest. 
Address,  F.  H.  Riordan,  5915  Webster  Street,  I'hiladelphia,  Pa. 


Tobacco  Merchants'  Association 
Registration  Bureau,  JtV'ioS'cm 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 
Registration,         (see  Note  A),        $5.00 
Search,  (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(30)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATION 

L.  C.  &  SON'S  BLEND:— 46,237.     For  all  tobacco  products.    July 
31,  1933.    K.  W.  Luni,  San  Francisco,  Calif. 


TRANSFERS 

BLYSTONE:— 20,692  (Tobacco  World).  For  cigars  and  cigarettes. 
Registered  .August  19,  1910,  by  F.  M.  Howell  &  Co.,  Elmira,  N.  Y. 
Through  mesne  transfers  acquired  by  the  Belvedere  Tobacco  Co., 
York,  Pa.,  and  re-transferred  to  Reichard  &  Kinard,  Wrightsville, 
Pa.,  August  17,  1933. 

BON  TON: — (Legal  Protective  Association).  For  cigars.  Regis- 
tered 1884  by  Lichtenstein  Bros.,  New  York,  N.  Y.  Transferred 
by  General  Cigar  Co.,  New  York,  N.  Y.,  successors  to  the  regis- 
trants, to  Consolidated  Litho.  Corp.,  Brooklyn,  N.  Y.,  and  re-trans- 
ferred to  Federal  Cigar  Co.,  Inc.,  Red  Lion,  Pa.,  August  21,  1933. 


SAMUEL  ELKELES  DEAD. 

Bamncl  "Fn^olofs,  vidoly  kiiowTi  cijcrar  box  mannfac- 
luror,  and  president  of  the  8.  Elkeles  Cigar  Box  Co., 
82d  Street  and  West  End  Avenue,  New  York  City, 
passed  away  on  Wednesday  morning  in  liis  seyent>- 
seventh  year,  lie  had  been  actively  engaged  in  the 
cigar  box  manufacturing  business  for  more  than  fifty 
years.  For  the  past  two  years  he  had  been  suffering 
from  ill  health  and  his  passing  was  not  unexpected. 

He  is  survived  by  one  son,  Percy.  Services  were 
hold  on  Friday,  September  15th,  at  1  P.  M.,  in  the 
Riverside  Memorial  Chapel,  TGtli  Street  and  Amster- 
dam Avenue. 


"What  a  welcome  visitor 
The  Tobacco  World 
must  be  to  wholesalers  and 
retailers ! 

"If  they  are  only  half  as 
interested  in  reading];  it  as 
we  ourselves  are,  we're  glad 
our  ad  is  in  it  regularly" — 

says  an  advertiser. 


COMMON  SENSE 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  i*rogressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


Phi  la..  Pa. 
Hanover,  Pa. 
Cincinnati,  Ohio 


AUTOKRAFT  BOX  CORPORATION       ^,^°'^*  ^,?; 

Chicago,  III. 

LIMA     OHIO  Detroit  Mich. 

A  Nationwide  Service  Wheeling,  W.  Va. 


« — — — . 


iiiiiinii'niimiiH'niuiTTi^ 


PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   MONTH   AT  236  CHESTNUT  ST..   PHILA.,  PA. 


After  all 
"nothing  satisfies  like^ 
a  good  cigar      ^ 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box—and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


WHEN  BUYING  CIC 

Remember  that  Regjrdleu  of 

THE  BEST  CIGARS 

ARC   PAOLO)   l> 

WOODEN  BOXES 


THE  TOBACCO  WORLD 


Vol.  53 


OCTOBER  1.  1933 


No.  19 


The  TOBACCO  WORLD  has  signed  the  President's  agree- 
ment and  is  operating  under  the  NRA  Code,  gladly  and  whole- 
heartedly co-operating  to  the  fullest  extent  in  the  Administra- 
tion's effort  to  promote  industrial  recovery. 


HE  increased  costs  all  aloiii":  the  line  as  a  re- 
sult of  the  NKA,  (•()U|)h'(l  with  the  new  i^me- 
essing  Tax  on  all  tohaeco  products,  efTective 
October  1st,  has  everybody  wondering  how^ 
long  prices  to  the  ultimate  consumer  can  reniain  at 
their  present  levels,  and  whether  a  consumers'  buying 
strike  may  not  be  precipitated  when  the  price  increase 
does  come. 

A  great  deal  of  tact  and  patience  may  have  to  be 
])racticed  by  the^  retailers,  when  that  time  comes,  as 
come  it  iriust.  We  know  from  our  own  experience  that 
every  time  we  are  confronted  with  an  increase  in  the 
l)rices  we  have  been  accustomd  to  pay  for  merchan- 
dise and  service  during  the  i)ast  few  tough  years,  a 
feeling  of  antagonism  is  immediately  aroused,  but  if 
we  have  the  patience  to  listen  to  the  story  of  the  sales- 
man (provided  it  is  a  real  salesman)  we  always  must 
admit  that  price  increases  are  to  be  expected  if  we  ever 
expect  to  see  those  so-called  good  old  normal  times  re- 
turn. And  so  the  cigar  retailer  must  be  ready  with  a 
sound  reason  for  advances  in  prices  if  he  is  to  retain 
his  business,  and  lie  shouhl  ])rcpare  himself  by  becom- 
ing familiar  with  the  workings  of  the  XHA  and  the 
Processing  Tax,  which  we  are  afraid  has  not  been  done 
in  many  cases.  We  still  run  across  many  men  who  do 
not  seem  to  know  what  it  is  all  about,  what  it  is  hoped 
to  accomplish  and  how  it  is  to  be  done. 

Every  business  man  is  perfectly  justified  in  ])ass- 
ing  on  to  the  ultimate  consumer  any  actual  increases 
in  his  costs  of  manufacture,  distribution  or  sale,  but 
there  would  seem  to  be  vciy  little  excuse  for  immediate 
increases  of  100  per  cent,  or  even  .')()  ju'r  cent.,  unless  he 
has  been  paying  shamefully  low  prices  for  labor  and 
materials  prior  to  the  inauguration  of  the  XHA,  or 
the  more  recent  PKA. 

This  recovery  program  cannot  become  elVeelive 
over  night,  and  it  should,  ami  must,  have  the  whole- 
hearted eo-o|)eration  of  industry  and  labor,  and  last, 
but  by  no  means  least,  the  consumer.  It  is  no  <»ne- 
sided  atTair,  and  the  theory  of  the  whole  recovery  pio- 
gram  is  the  ])roduct  of  much  hard  work  and  heavy 
thinking  by  the  ])resent,  as  well  as  j)revious,  adminis- 
tration. Undoubtedly  it  will  work,  and  it  is  generally 
agreed  bv  the  sane  antl  sober  thinkers  of  the  count rv 
that  it  must  work. 

Just  as  attempts  are  being  nuule  to  stabilize  retail 
prices  here,  ahnig  comes  the  Processing  Tax  and  every- 
thing is  *'in  the  air"  again.  The  Schulte  and  I  nited 
Chains  are  doing  their  ))it  to  re-establisli  prolitable 
retail  cigar  ]>rices  by  advancing  the  so-called  ten-cent 
cigars  to  1e?i  eeiits  foi"  one,  or  three  for  a  <|uartei',  in- 
stead of  the  old  four-for  thirty  price.     Other  classes 


of  cigars  are  advanced  in  proportion,  and  it  is  now  up 
to  the  independent  merchant  to  prove  how  badly  he 
\yants  the  old  prices  re-estal)lished  by  following  in 
line. 

The  effort  of  the  jobbers  to  raise  the  cigarette 
prices  to  at  least  a  point  where  the  small  retailer  can 
obtain  a  small  margin  of  profit  over  his  cost  price,  has 
not  produced  results  enough  to  hold  a  parade  in  cele- 
bration of  its  success,  and  there  is  much  hard  Avork 
yet  to  be  done  to  get  all  the  '* cutters"  in  line. 

However,  there  is  unquestionably  a  nmch  more 
cheerful  outlook  for  the  cigar  and  tobacco  business 
now  than  there  has  been  for  a  long  time. 

Cigar  production  continued  to  show^  a  small,  but 
encouraging,  increase  in  August,  which  is  the  fourth 
consecutive  month  to  record  an  increase,  and  while 
some  may  argue  that  the  increase  was  due  to  dealers 
stocking  up  in  anticipation  of  a  price  increase,  never- 
theless, it  is  a  business  stimulant  which  is  bound  to 
have  a  good  elTect. 


[t3     Ct3     Ct] 


T  SEEMED  peculiar  for  the  Farm  Adminis- 
trator, (Jeorge  Peek,  to  deny  recently  that  the 
administration  was  going  to  interfere  with  ad- 
vertising, writes  Paul  Mallon  in  the  Philadel- 
phia Public  Ledger. 

No  one  had  accused  him  of  trying  to  interfere.  No 
explanation  was  otTered  in  the  denial.  It  sounded  as 
if  he  was  having  a  pipe  dream.  He  was  not.  He  had 
good  reason  to  l)e  alarmed.     Here  i<  the  storv: 

The  tobacco  manufacturers  weie  holding  a  confer- 
ence one  day  with  a  gentleman  named  Mordecai  Eze- 
kiel.  He  is  the  Assistant  Agricultural  Secretarv  under 
Wallace.  Those  present  thought  they  heard  Ezekiel 
lecture  them  about  their  advertising  appropriations. 
They  felt  sure  he  said  these  ajjproi)riations  would  have 
to  be  cut. 

That  sounded  to  them  as  though  the  Government 
was  trving  to  run  their  business.  Thev  ran  from  the 
conference  to  their  advertising  agents  and  asked, 
"How  about  this?" 

The  result  was  a  roaiback  that  stretched  from 
coast  to  coast.  It  deafened  Mr.  Peek,  Mi".  Ezekiel,  Mr. 
Wallace  and  Prof.  Tugwell. 

Mr.  Ezekiel  calmed  the  uproar  somewhat  by  deny- 
ing he  had  ever  said  anything  like  that.  He  asserted 
he  had  been  misunderstood. 

That  was  not  enough.  Although  the  stni  v  had  not 
leaked  out,  Mr.  Peek  decided  to  ilony  it,  so  that  if  any 
one  heard  it  it  would  not  be  believed. 

All  was  quiet  again  on  the  Potomac. 


The  TOBACCO  WORLD  (established  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B.  Hankins,  President  and  Treasurer; 
Gerald  B.  Hankins,  Secretary.  Office,  236  Chestnut  Street,  Philadelphia,  Pa.  Issued  on  the  1st  and  15th  of  each  month.  Subscriptions,  avail- 
able only  to  those  engaged  in  the  tobacco  industry,  $2.00  a  year,  20  cents  a  copy;  foreign,  $3.50  a  year.  Entered  as  second-class  mail  matter, 
December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


Bayuk  Pleads  Retailer's  Cause  to  Public 
in  Altruistic  Paid  Advertisement 


W 


HEN  you  buy  a  newspaper — a  bottle  of  beer — a 
tankful  of  gasoline — you  neither  ask  for  nor  expect  a 
cut  price  from  the  dealer. 

But  what  about  cigars?  Do  you  look  for — and  expect 
— a  dealer  to  cut  his  price  on  the  cigar  you  smoke?  If 
so — we  ask  you  to  consider  these  facts. 

Within  recent  months — the  living  conditions  of  two 
great  groups  in  the  cigar  industry  have  been  improved. 
The  tobacco  farmers — who  are  being  cared  for  through 
the  Processing  Tax.  The  employees  of  cigar  manufac- 
turers— ^who  are  getting  higher  wages  and  working  less 
hours. 

There  is  still  another  great  group  that  can't  be  over- 
looked— the  retail  tobacco  dealers. 

The  price  your  dealer  asks  for  a  cigar  is  a  fair  price — 
and  represents  a  living  income  to  the  farmer — to  the 


cigar  plant  employee— to  the  dealer  himself  . 
important  links  in  the  chain  of  service  to  you. 


three 


When  you  ask  tl^e  dealer  to  cut  this  price — you  are  ask- 
ing him  to  cut  his  own  salary.  You  are  asking  him  to 
give  you  the  profit  he  must  rely  upon  to  support  his 
business  and  his  family. 

Is  it  right  .  .  is  it  just  .  .  for  any  smoker  to  expect 
and  to  accept  this  sacrifice? 

Bayuk  and  other  cigar  manufacturers— with  the  co- 
operation of  retail  dealers — are  today  giving  you 
greater  cigar- value  than  ever  in  history. 

Bayuk  believes  the  cigar  smokers  of  America  will  rec- 
ognize the  retail  dealer's  right  to  a  fair  profit.  We  ask 
your  support  in  freeing  the  dealers  from  this  price- 
cutting  evil. 


The  question  of  price-cutting  is  like  the  weather  in 
the  respect  iliat  everjihady  discusses  it  Init  uohodi/  does 
amjthing  about  it.  WitJi  characlcristic  altruism^  Bayuk 
Cigars,  Inc.,  fast  gaining  rccnguitinn  as  the  spokesman 
to  tJw  public  for  the  cigar  i}ulustry,  published  the  aborc 
advert isewent  on  the  subject  in  neirsfmpers  nm  Jinnj  a 
circuffffifoi  nf  approximatclii  •jo.fH^ojKHf  />,  nplr. 

Culli)ig  the  c«>j)y  to  Ih*  <iil*ui!<ii  nf  'I'm  Tobacco 
World,  Xral  J).  Ir*  n,  nt  M<  K> ,  <(  Alhnf/lif,  Philadel- 
phia (I'l it  rtisi}t(i  aaencu,  said : 


*ln  line  with  their  policy  to  do  as  much  as  they  can 
to  unprnre  not  only  thrir  <,un  business,  but  that  of  the 
( tgar  industry  in  gmrral,  liayuk  cxecntircs  thought 
tlint  this  was  the  proper  time  f,,r  the  r-taiUr  to  have 
/./>  (otiditinu  set  squanly  before  the  cigar  smokers. 

"  I  he  (Kfar  industry  cannot  be  successful,  as  you 
fnif>u'.  unhss  all  the  factors  making  up  the  industry 
hir,  Oil  oftpnituuiiy  to  make  a  fair  profit. 

•'.So  /(,,■  (IS  we  know,  this  is  the  first  expenditure  on 
the  part  of  any  mauufacturer  to  further  the  interests  of 
another  taetor  in  tJie  industry/' 


Urges  Endorsement  of  Retail  Price  Control 


ILIJA.M  A.  IlOLLIXCJSWoirni.  ]»n.si(k.Mt  of 
the  i^t'tail  ToIkm-co  I)";!l<'r>  ot  Aniciicn,  Ii'c,  is 
iiririii.u:  t(»l»a(HM»  r<'tail('i>  tln'ouulioiit  llic  couii- 
tiv  to  t<'Ioura|»li  ('luloix'iiH'iits  of  the  pficc  coi!- 
trol  i'ealiirr>  ol'  tlic  rclail  foilcs  to  lli<'  authorities  in 
AVashiiiii^toii.  He  is  hiddiiiir  tliiMii  r«'iiH'iiilHM%  howcvor, 
to  make  clear  that  they  arc  not  actina:  as  ])artics  to  the 
controversy  now  })cinir  wairod  around  otiicr  codes,  and 
that  tliey  do  noi  in'ccssarily  reuard  th<*  wholesale  cosl 
plus  10  per  cent,  a^  ade<piale  loi-  th.e  tol>ac(M»  indu>try. 
He  offers  the  followinLc  as  the  rou.uh  di'al'l  (d'  a  ]>os- 
Hible  form  of  telei^rani  to  he  addre^x'd  to  l*re<id,'nt 
Hoosevelt,  (Jcneral  lluuh  Johnson:  and  A.  I>.  White- 
ftide,  of  the  I)e])artinent  <d"  ( 'onnner('<» : 

''Wliile  rny  business  is  not  directly  aff<'et<'d  hy  the 
propo>.'d  Hetail  ( 'o<le  or  Druu  ('o<le,  1  wish  to  expichs 


iiiy  ( niphatic  «-ndorsenient  of  the  i)rincii>le  of  wh<»le  or 
partial  cost  recovery  end)odied  in  these  Codes. 

"Theic  is  no  logical  reason  why  the  retail  trade 
should  not  he  entitled  to  cost  recovery,  a  princij)le 
w'licii  i>  reeoo-ni/ed  and  ,u:uaranleed  under  many  of  tin 

•  '»(!('.  nf  other  industries  already  a|»])roved.  The  st(7p 
losv  provision  <d*  wholesale  cost  plus  lO  jier  cent,  is  little 

•  noui^di  piotection  for  the  retailer.  Indeed,  1  favor 
v\heri'\«'r  fi-asihle  a  |.ro\ision  foi-  complete  cost  recov- 
'•ly  including;  o\frhead,  and  assume  that  the  onlv  rea- 

'»n  it  is  not  incorporated  in  these  retail  codes  as  in  the 
<  a-^e  ot  other  branches  of  industry  is  because  satisfac- 
loi  \    machinerv  for  full  cost    recoxci '.'  cannot   be  con- 

•  •  •  " 

>tru('ted  in  the  particular  retail  trades  affected  by  these 

<'<»d('s. ' ' 

Tk4  Tobacco  World 


Tobacco  Salesmen's  Association 

HE  executive  board  of  the  T^afionnl  l>oard  of 
Tobacco  Salesmen's  Associations  met  at  the 
Hotel  New  Voi'ker  on  Sei)teni])er  2{)th  to  dis- 
cuss the  re(piests  to  form  additi(nial  l»ranches. 
Thei-e  wei'c  ])resent  :  Presi<lent  Albert  Preeman  and 
Jonas  J.  Ollendorf  of  the  New  Vf)rk  branch;  Secre- 
tary Jack  A.  Martin,  I.  A.  Beri-inan,  Bertram  Silber- 
stein  and  Abe  Brown  of  the  Newark  P> ranch,  and  \\ec- 
j'resident  H-win  Moss,  FJmer  Briidey  and  John  J. 
McCormack,  of  the  Ti'cnton  P>rancli. 

A  nationwi<le  membei-ship  campaign  was  inauu:- 
urated  to  add  mendiers  to  the  present  branches,  re- 
liabilitate  (h)rmant  and  create  new  branches.  Salesmen 
are  recpiested  to  communicate  with  Secretaiy  Jack  A. 
Martin,  i^r).'!  Broad  Street,  Newark,  X.  J., 'declaring' 
their  intention  of  join  in*;-  a  Tobacco  Salesmen's  Asso- 
ciation. Those  men  are  eli.u:ible  who  sell  tobacco  prod- 
ucts in  any  form  or  who  sell  allied  products  such  as 
})il)es,  smokers'  articles  or  smokeis'  novelties.  As 
soon  as  enough  salesmen  from  a  ^iven  territory  have 
enrolled  with  the  National  Boanl  of  Tobacco  Sales- 
men's Associations  a  branch  will  be  formed. 

Al)e  Brown  will  joui-ney  to  i*>altimore  the  mid- 
dle of  October  to  assist  Abe  Blund)er  in  rehabilitatini;- 
the  Baltimore  J^randi.  Albert  Freeman  will  assist 
in  the  formation  of  a  Pittsburuh  T.  S.  A.  and  J.  J. 
(Hlenciorf  will  function  likewise  in  Baltimore.  Charles 
Jiuby  and  Joe  Loeser  are  looked  to  for  the  formation 
of  a  T.  S.  A.  branch  in  Chicauo  while  youni^'  Sam 
(ireenwald  will  ditto  in  i*hila<leli»hia. 

American  Sumatra  Tobacco 

American  Sumatra  Tobar(»o  afld  sn^sidiflTie^  re- 
port for  the  fiscal  year  «'nded  July  'U  protit  of  $S,841 
after  expenses,  taxes,  etc.  A  refund  of  $14,IW>'J  re- 
ceived duriny;  the  year  for  the  prior  year's  FiMleral 
and  state  taxes  was  credited  to  earn«'d  surplus  ac- 
couid.  (Vrtilication  by  independent  auditors  con- 
taine<l  the  note: 

"Subject  to  the  fact  that  full  amount  of  annual 
charii:e  for  depreciation,  etc.,  amount ini;;  to  H^D.^'J'jr), 
lias  not  been  provid<Ml  from  earnings;  part  of  tin- 
chari^e  amount inii:  to  ^.'n.S.').'!  having  been  made  to  cap- 
ital surplus,  a  procedui-e  which  has  been  followed  by 
the  compan>  since  the  appraisal  of  it-  properties.  For 
the  fiscal  year  ended  July  ol,  lIKIli,  lo>s  was  .^Jfil.fitio. 

Tobacco  Strain  Improvsd 

The  Conni'cticut  A«rricultural  Fxperiment  Sta- 
tion announced  on  Wednesday  thai  il>  scientists  luul 
been  able  to  pi'ojiuce  'J()(M)  to  'J*J(M)  pounds  of  tobacco 
to  the  acre,  in  Connecticut  the  a\eiaue  yield  of  Ha- 
vana tobacco  has  been  14JHi  in  l.')(in  p<»nnd>  to  the  acre. 
The  new  strain,  it  was  announced  has  been  tested  for 
a  year.  Dr.  Paul  J.  Anderson,  who  is  in  charm'  of 
the  experiment  station,  said  that  the  improved  strain 
is  ecjually  as  uood  as  any  otln-r  (»f  Havana  ^<'i'i\  and 
that  it  has  no  leaf  characteristics  by  which  the  dealer 
can  distin<^uish  it  from  the  commoidv  irrown  strain. 


Color  Sails  Help  Lucky  Sales 


Tlie  New  York  Stock  Fxchanu-e  lia-  stricken  from 
the  list,  DruK,  Inc..  capital  stock  of  ^^|l)  pai-  \alue. 

October  i,  igjj 


TVFKS  for  women.  Stvles  for  men.  Styles 
in  furniture  and  styles  in  automobiles.  And 
now — styles  in  sails  for  small  ])leasu!-e  craft. 
The  new  styles  in  sails  calls  for  color,  lots 
of  it,  as  is  demonstrated  in  the  disiJav  foi*  T^uckv 
Mrike  ciuai'cttes  now  ])cin,«'-  shown  in  windows  of  stores 
seilinu  ciiiarettes  throughout  the  United  States.  The 
display  is  built  aiound  a  snudl  l)oat  witli  an  oran^'e- 
red  sail  contrast int;-  vividly  with  the  hues  of  the 
])ainted  ocean  over  which  the  ])oat  is  skimmini?.  While 
{•(jlored  sails  have  been  ])0])ular  abroad  foi-  a  numl)er 
of  years,  esjiccially  upon  tlie  Mediterranean  and  in 
F>rittany,  their  use,  accordin<»-  to  authorities,  has  only 
recently  become  prevalent  on  small  sailboats  in  this 
country.  Now,  however,  they  are  appearini>-  in  almost 
eveiy  solid  Color  imai»i]ud)le  as  well  as  in  many  in- 
Ufenious   color  combinations. 

Bayuk  Beats  Buick 

Vice-Chancellor  John  TT.  Backes'  injunction  re- 
st raininii-  (icortce  Fine,  Hoboken  tobacco  distributor, 
from  usinu-  the  word  "Philadelphia"  in  the  trade 
name  for  his  ciiifars  was  ui)hel(l  Wednesday  by  the 
Court  of  Krrors  an<l  A])peals  at  Trenton,  N.  J. 

I>ayuk  Cii»ars,  Inc.,  charn-ed  Fine  infringed  on 
itft  trade-mark  when  he  la]»eled  his  ciirars  '* Buick 's 
I'hiladelphia,"  which  the  concern  said  had  a  similar 
soun<l  and  aj>pearance  to  its  own  trade-mark,  "Bavuk 
Philadelphia." 

Universal  Leaf  Reports 

I  niversal  Leaf  Tobacco  and  subsidiaries  report 
for  tli<»  fiscal  year  ended  June  30,  as  certified  by  in- 
dependent auditors,  net  profit  of  $l,(j30,J>9:>,  including 
an  inventory  credit  adjustment  of  $,38.S,S73  and  after 
providinu'  for  «lepreciation.  Federal  taxes,  etc.,  equal 
lifter  S  per  cent,  preferred  dividends  to  $7.77  a  share 
on  140,241  no  par  shares  of  common  stock  in  the  pre- 
'-••dinii  fiscal  veai*. 

Boosting  Briggs  Business 

Vahn  ^:  .M(d)onnell  Cii^ars  report  an  excellant  sale 
on  I'riiriis  Smoking-  Tobacco,  product  of  the  P.  Loril- 
hnd  ('ompany,  \\\\\\  the  eiirht-cumce  and  sixteen-ounce 
tins  showinic  up  jwirticularly  well.  They  also  report 
ail  unusually  uood  demand  foi*  the  Coi-oiia  brand,  as 
Well  as  other  brands  of  the  Henry  Clay  &  Bock  and  Co. 

Domestic  Cigarette  Paper 

Development  (d'  a  domestic  cii^arette  ]iaper  manii- 
facturinu'  industry  has  been  ur^ed  upon  flue-cured  to- 
harco  buyers  and  Secretary  Wallace,  by  Senator 
Fiazier,  Pepublicaii,  North  I)akota,  as  a  way  to  aid 
American  flax  iir<>\\('rs. 

Tobacco  Products  Corp. 

The  Tobacc(»  Pioducts  ( Noporation  (d'  New  Jer- 
sey reports  fur  the  six  months  ended  ,lune  .*><),  1JK>,S, 
net  income  of  $i'S,77S  aftei'  interest,  amortization  antl 
I'ederal  taxes. 


Price  Rise?    Cigars,  Yes.     Cigarettes,  No. 


(From  the  Wall  Sfnrt  Jnurnol) 

FXWVWVAX  rtHliK'tioii  in  the  maruiii  of  prolit 
on  innnul'ac'tured  cii»arottos  to  near  the  van- 
ishiiiii'  point  would  ])rol)al)ly  1k»  tlio  ininu'cliate 
rosnlt  of  ini])osition  of  a  ])rocos8ini»'  tax  on  the 
ojxM'ations  of  the  tohacoo  niannfaeturinu:  conipanios. 
Aceordinu'  to  present  indications,  loading'  tol>acco  com- 
panies do  not  phm  to  achl  to  thoir  ])rices  at  onco  the 
adihMl  cMst  of  nianufactnro  uthUm'  th(»  proccssini::  tax 
and  tlio  already  realized  increases  in  cost  of  lahor  and 
inatei-ials  nn<h'r  the  XRA. 

The  tax  would  he  effective  on  all  lloor  stocks  and 
on  all  tohacco  in  ])rocess  of  manufacture  as  well  as  on 
all  the  inventories  held  hy  the  manufacturers. 

^lanufacturers  aske(l  that  the  ])rocessin,a:  tax  on 
tobacco  manufacture  lie  set  at  4  cents  a  ptuind  on  hrij^-lit 
leaf  tohacco  and  2  cents  a  ])ound  on  hurley  tohacco. 
The  lower  late  on  hurley  tohacco  reflects  the  fact  that 
])ractically  all  of  the  cro])  of  this  tohacco  is  consumed 
within  the  United  States,  an«l  at  prices  atToi'dini»-  a 
2:ood  return  to  the  ui'owers.  More  hrii^ht  leaf  to- 
hacco is  used  in  ciirarette  manufacture  than  hurley, 
so  that  the  weiirhted  averaue  tax  on  cigarettes  would 
l)e  more  than  »>  cents  a  pound. 

*'Smair'  ciirarettofi  can  contain  np  to  three  pounds 
of  tohacco  ])er  thousand  ciiiarettes,  and  uiulei*  revenue 
taves  jiay  $3  a  thousand  tax.  Should  the  tohacco  con- 
tent l)e  more  than  three  ihjuikIs  piM*  thou.sand.  the  tax 
increases  to  $7.50  per  thousand  cittarettes.  In  order 
to  be  on  the  safe  side  manufacturers  kei*])  the  averaue 
weiirht  of  the  po]>ular  cigarettes  around  two  and  a  half 
pounds  of  tobacco  ])er  thousand  ciirarettes.  This  is 
tobacco  after  it  has  been  stennned  and  prepared  for 
manufacture,  liowever.  Tohacco  in  the  raw  leaf  state 
would  weiijfh  about,  or  sliLjhtly  over  three  ])ounds  per 
thousand  citrnrettes. 

The  additional  cost  on  the  tobacco  used  in  cifjar- 
ettes  will  probably  be  not  less  than  10  cents  on  a  thou- 


sand cigarettes.  All  other  raw  nuiterials  entei-ino-  into 
the  mamifacture  of  cii::arettes  have  also  increased  in 
cost,  so  that  the  total  increase  in  cost  will  ])rohably 
amount  to  between  20  and  25  cents  per  thousand  ciujar- 
ettes. 

Under  the  code  adopted  by  the  cij^arette  industry, 
the  makers  are  i)ermitted  to  laise  the  wholesale  price 
of  manufactured  cigarettes  from  the  ])resent  price  of 
$5.50  a  thousand  to  the  $0  a  thousand  level  which  ])re- 
vailed  from  January  .?,  1983,  to  February  11  this  year, 
])lus  any  additional  cost  incurred  thi-ouirh  the  o])era- 
lions  of  the  XKA  or  the  processini,^  tax.  While  it  is 
possible  that  ])rices  will  be  raised  later  in  the  year,  at 
the  ])resent  no  ]n'ice  rise  is  contemplated. 

The  pei'iodic  renewal  of  ])rice  rise  rumors  started 
"loadiuii"  or  advance  buyinti'  of  ciirarettes  late  in 
August  to  take  advanta.ire  of  the  hii;lier  ])rices,  and 
this  heavier  than  normal  purchasing-  has  continued  this 
month,  with  the  result  that  ])roduction  of  ciu:arettes  so 
far  in  Septend)er  has  run  ahead  of  the  like  month  last 
year.  In  Sei)teml)er,  1!);;2,  a  total  of  9,.'] 1 0,1)87,81 7 
small  ciirarettes  were  ])roduced  in  the  United  States. 

Uiuarmakers  have  asked  the  administration  to 
limit  the  ])rocessin,ir  tax  on  their  types  of  tobacco  to 
2  cents  a  pound  airainst  a  maximum  jjossible  tax  of 
n.l  cents  a  pound.  While  the  sizes  of  ciuars  vary 
irreatly  as  contrasted  with  the  uniform  size  of  ciji:ar- 
ettes,  ciirars  aveiaue  about  25  ])ounds  of  tobacco  per 
thousand.  A  2  cent  tax,  therefore,  would  increase  the 
cost  of  tobacco  50  cents  a  thousand,  while  other  ma- 
terials have  also  advanced  in  cost. 

Hiiiher  prices  for  cijjfars  a|)pear  more  Imminent 
than  for  ciirarettes.  There  are  no  ciirar  com]ianies  as 
lari>e  as  the  leadinir  cicfarette  makers,  and  wliile  indi- 
vidually some  are  in  a  stronir  tinancial  ])osition  on  tlio 
whole,  the  industry  is  not  as  well  equipped  financially 
to  stand  a  ]>eriod  of  small  or  no  profits  as  the  cijrarette 
makers.  For  this  reason  it  is  likely  that  ci^ar  com- 
panies will  raise  their  prices  shortly. 


United  Cigar  Ruling  Restores  $500,000  Debt 


nr.DKKS  of  more  than  .i;500,(KM)  face  value  of 
debentuiM's  of  a  subsidiary  (»f  the  bankrupt 
United  Uiirar  Stores  Company  of  America 
on  Tuesday  were  restored  their  riirhts  of 
sliai'inu  in  the  estate  of  the  ciirJir  concern.  T'nder  a 
decision  handed  down  by  Irwin  Kurtz,  ret'eree  in 
l»ankru|)t(  y,  a  precech'iit  of  jrn*at  importance  was  set 
with  respect  to  the  lights  of  bondholders  ucneridly, 
Mho  may  not  have  be<'ii  reached  by  published  notices, 
'i'he  decision  is  (M|uivalen1  1o  applyinir  a  rule  of  rt^ason 
in  iMter*j>retinir  the  duties  of  a  tru>lee  under  a  trust 
.lUreeUH'nt. 

The  case  was  iriven  a  special  importance  by  the 
fjict  that  on  Septemhei"  11  a  2n  per  cent.  <livi<lend  to 
(  reditors  of  the  bankiMipt  had  been  onh-red.  The  issue 
ill  lh«»  <'ase  centered  around  an  apj»lication  by  the  Irv- 
inu:  Trust  Company,  as  truste<'  in  )>anki'uptcy,  to  ex- 
jiunire  some  H^500.nO(i  (,f  delx'dl  ^re-^  of  Ci<4aV  Stores 
liealty  IIoIdiiiLi-,  Inc.,  iriia  ran  teed  bv  United  Ciuar 
Stole-  Company  of  America,  on  th(»  ground  that  the 
holder-  had  not  tiled  proof  of  claim  as  re<juii-ed  by 
law  within  >ix  months  of  the  bankruptcy  declaration. 


The  ciirar  comj»anv  filed  its  petition  in  bankruj)tcv  on 
Aunust  29,  VXVl.  "The  Guaranty  Trust  Company,  as 
trustee,  under  the  debenture  trust  asrreement,  duly 
tiled  ])ro(d'  of  clai!]i  comprehendin;;  the  entire  out- 
stan<lin<r  amcnint  of  these  deb'Mitures. 

This  was  attacked  })y  the  Irvintj  Trust  Company 
f.ii  the  srround  that  the  trustee  under  the  ai^reement 
eould  not  so  act  for  the  individual  creditors.  Indi- 
\idual  proofs  of  claim  approxinnitin^  $7,500,000  had 
been  filed.  It  was  contended  that  the  debentures  for 
which  no  j>rof)fs  of  claim  had  been  filed  were  held  in 
>M\\\\\  amounts  by  hohlers  scattered  in  all  ])arts  of 
the  liiited  States,  in  Fnirland,  France  and  elsewhere. 

It  was  represented  also  that  the  first  notice  of 
roubh*  in  the  company  that  many  of  these  holders 
may  have  had  wa^  when  the  s<'mi-annual  interest  cou- 
pons were  not  paid  on  January  1,  19.TI,  less  than  two 
months  before  expiration  of  the  date  for  filing  re- 
<iui red   proof. 

.\  formidable  ar?a\  of  counsel  presented  the  oj>- 
l-o-fd  arufuments.  Referee  Kurtz,  after  hearings,  de- 
cich'd  that  the  (Juaranty  Trust  C<impany  was  cliart^ed 
^^ith  the  duty  of  filimr  proofs  covering  the  entire  issue. 

The  Tohacco  World 


Processing  Taxes  Become  Effective 

Levies  on  Cigar  Leaf,  Flue-Cured,  Maryland,  Burley 

and  Dark  Air-Cured  Tobacco 


XXOUNCEMENT  of  proeessin<»:  taxes  on 
ci«i:ar-leaf,  fiue-cured,  Maryland,  Hurley,  fire- 
cured  and  dark  air-cured  to})acco,  October  1, 
IDo.'J,  the  be^innini;-  of  the  lirst  market inju;  year, 
marks  the  first  step  in  financiui;-  the  nation-wide  to- 
hacco iH'odnction  adjustment  program  inaugurated  by 
the  A«;ricultural  Adjustment  Administration.  The  ob- 
ject ol*  the  program  is  to  brin.i»-  tobacco  production  in 
line  with  demand  so  that  farmers  may  I'eceive  parity 
prices  for  their  tobacco  crops.  Tobacco  <»rowers  who 
take  i)art  in  these  ])rojirams  will  receive  payments 
from  the  funds  derived  from  the  processing  tax  on  the 
particular  tobacco  they  produce.  To  date,  i)roduction 
adjustment  i)rograms  for  cij«:ar-leaf  and  fiue-cured  to- 
baccos are  untler  way.  Plans  to  adjust  the  production 
of  Maryland,  Burley,  fire-cured  and  dark  air-cured 
tol)acco,  are  beinj;-  worked  out. 

The  re<;ulations  were  issued  ])y  the  Secretary  un- 
der the  authority  vested  in  him  by  the  A<i:ricuftural 
Adjustment  Act.  With  the  exception  of  those  on  cijj^ar- 
leaf  tobacco,  the  rates  of  tax  are  e<iual  to  the  full 
ditlerence  between  the  current  average  farm  prices 
and  the  fair  exchanv:e  values. 

The  processiuL^  tax  on  the  first  domestic  proeess- 
iiii;  of  cii»ar-leaf  tobacco  will  be  three  cents  per  pound, 
farm  sales  weight.  This  rate  is  designed  to  jirevent 
accumulation  of  surplus  stocks  and  depression  of  farm 
jirices  of  cigar-leaf  to!)acc()  which  might  result  if  the 
full  tax  rate,  ecpud  to  the  ditference  between  the  cur- 
rent average  farm  price  and  the  fair  exchange  value, 
were  levied.  On  processing  of  cigar-leaf  tobacco  from 
which  the  stem  has  not  been  removed  the  measure  of 
the  tax  will  be  .'J.?.')  cents  ])er  pound.  On  processing 
ol*  cigar-leaf  tobacco  from  which  the  stem  has  been 
removed  the  tax  will  be  five  cents  per  pound.  These 
amounts,  the  regulations  state,  are  in  accordance 
"with  the  respective  relationships  determined  to  exist 
between  cigar-leaf  tobacco  in  such  states  and  the  farm 
sales  weight  of  cigar-leaf  tobacco."  All  domestic  and 
foreign-grown  kinds  of  tobacco,  when  processed  into 
the  ]>roduction  of  cigars,  cheroots,  stogies  and  scrap 
chewing  tobacco,  are  inclu«l<'<l  in  cigar-leaf  tobacco  in 
the  regulations. 

The  i)rocessing  tax  on  the  first  domestic  process- 
ing of  Maryland  tobacco  will  be  1.7  cents  per  pound, 
farm  sales  weight.  This  rate  e<puds  the  ditTerence 
between  the  current  average  farm  price  and  the  fair 
exchange  value  of  this  tobacco.  Oii  processing  Mary- 
hnul  tobacco  from  which  stem  has  not  been  removed 
the  measure  of  the  tax  will  be  l.s  cents  per  pound. 
The  ditTerence  between  this  measure  of  tax  and  the 
tax  rate  is  due  to  loss  in  moisture  between  the  farm 
sales  weight  and  the  processing  state  weiglit.  On 
processing  .Maiyland  tobacco  from  which  stem  has 
been  removed,  the  measure  of  the  tax  will  be  L*.4  cents 
per  ])oun(l. 

( )n  the  first  domestic  jirocessing  of  Burley  tobacco, 
the  processing  tax  will  be  two  cents  per  pound,  farm 
sales  weiirht,  this  rate  being  ecpud  to  the  ditTerence 
between  the  current  average  farm  price  and  the  fair 
exchange  value  of  Builey  tobacco.  On  j)rocessing  Bur- 
ley loba<*co  from  which  stem  has  not   been  removed, 

October  i,  tgj^i 


the  measure  of  the  tax  will  be  2.3  cents  per  pound. 
On  processing  Burley  tobacco  from  which  stem  has 
been  removed,  the  measure  of  the  tax  will  be  3.1  cents 
per  i)ound. 

The  ])iocessing  tax  on  the  first  domestic  process- 
ing of  fiue-cured  tobacco  will  be  4.2  cents  per  pound, 
tarm  sales  weight,  this  rate  being  the  ditTerence  be- 
tween the  current  average  farm  price  and  the  fair 
exchange  value  of  flue-cured  tobacco.  On  i)rocessing 
flue-cured  tobacco  from  which  stem  has  not  been  re- 
moved, the  measure  of  the  tax  w^ill  be  4.7  cents  per 
pound.  On  processing  flue-cured  tobacco  from  which 
stem  has  been  removed,  the  measure  of  the  tax  will  be 
fi.l  cents  per  pound.  Foreign  grown  tobacco  other 
than  cigar-leaf,  when  processed  in  the  production  of 
cigarettes,  smoking  tobacco,  chewing  tobacco  or  snuiT, 
are  included  in  fiue-cured  tobacco  in  the  regulations. 

On  the  first  domestic  processing  of  fire-cured  to- 
bacco, the  processing  tax  will  be  2.1)  cents  per  pound, 
farm  sales  weight,  the  rate  being  the  ditTerence  be- 
tween the  current  average  farm  price  and  the  fair 
exchange  value  of  fire-cured  tobacco.  On  processing 
fire-cured  tobacco  from  which  stem  has  not  been  re- 
moved, the  measure  of  the  tax  will  be  3.2  cents  per 
I)ound.  On  processing  fire-cured  tobacco  from  which 
stem  has  been  removed,  the  measure  of  the  tax  will  be 
4.1  cents  por  pound. 

The  processing  tax  on  the  first  domestic  process- 
ing of  dark  air-cured  tobacco  will  be  3.3  cents  per 
pound,  farm  sales  weight.  This  rate  equals  the  ditTer- 
ence between  the  current  average  farm  price  and  the 
fair  exchange  vjilue  of  dark  air-cured  tobacco.  On 
processing  dark  air-cured  tobacco  from  which  stem 
has  not  been  removed,  the  measure  of  the  tax  will  he 
3.h  cents  ])er  pound.  On  processing  dark  air-cured 
tobacco  from  which  stem  has  been  removed,  the  meas- 
ure of  the  tax  will  be  o.l  cents  per  pound. 

The  regulations  define  *'farm  sales  w^eight"  as 
"the  weight  of  the  tobacco  in  its  unstenuned  form,  un- 
sweated,  and  in  the  order  in  which  it  is  usually  deliv- 
ered hy  the  grower." 

The  first  domestic  ])rocessing  of  cigar-leaf  tobacco 
is  defined  in  the  regulations  as  "the  fabricating  of 
the  i)roduct  used  by  the  consumer."  In  the  case  of 
cigars,  stogies,  cheroots,  or  small  cigars,  it  is  ''the 
fabricating  of  cigar-leaf  tobacco  into  the  form  to  which 
no  tobacco  is  added  and  from  which  no  tobacco  is  sub- 
tracted; all  sera]),  cuttings  and  clipi)ings  not  left  in 
such  products  shall  be  deemed  not  to  have  been  proc- 
essed." Stemming,  sweating,  fermenting  and  condi- 
tioning are  not  regarded  as  processing. 

In  the  case  of  scrap  chewing  or  smoking  tobacco, 
"it  is  the  preparing  of  any  form  of  cigar-leaf  tobacco 
for  consumption  as  scrap  chewing  or  smoking  to- 
l»acco. 

The  following  conversion  factors  for  articles 
])rocessed  from  cigar-leaf  tohacco  are  established  in 
the  regulations  to  determine  the  amount  of  tax  im- 
posed or  refunds: 

For  cigars,  stogies,  cheroots  and  small  cigars,  the 
conversion  factor  is  167.    For  scrap  chewing  or  smok- 


ing  tobacco,  tho  conversion  factor  is  110.  Those  con- 
version factors  fix  the  percentage  of  the  per  ponnd 
processin^i>:  tax  on  cit>ar4eaf  tobacco  in  a  ])onn(l  of  the 
articles  to  which  tlie  conversion  factoi's  ap])ly. 

The  rciiuhitiojis  i)rovide  that  in  applying-  the  con- 
version factors  to  compnte  farm  weii^lit  of  tobacco  in 
cigars,  stogies,  cheroots  or  small  cigars  to  determine 
the  tax  adjnstment  on  floor  stocks,  the  actnal  weight 
of  1000  cigars,  stogies  or  cheroots  shall  be  deemed  to 
be  17.5  imunds,  and  the  actnal  weight  of  lOOO  small 
cigars  shall  ])e  deemed  to  be  2. To  })()unds.  If  the  tax- 
])ayer  so  elects  he  may  ])ay  the  Hoor  stocks  tax  on  the 
basis  of  what  the  articles  actually  wi'igli. 

The  tirst  domestic  ])rocessing  ot'  Maryland,  I^ur- 
ley,  tiue-cni-ed,  tire-cnred  and  dark  air-eui'cd  tobacco 
is  delined  in  the  regulations  as  "the  fabi'icating  of  the 
product  to  be  used  by  the  consumer.  In  the  case  of 
cigarettes,  smoking  tobacco,  eliewing  tobacco  and 
snutf,  it  is  the  fabricating  of  any  one  or  more  of  the 
above  kinds  of  tobacco  Into  the  articles  to  be  con- 
sumed. ' ' 

For  articles  made  from  these  kinds  of  tobacco, 
the  following  conversion  factors  are  established  in  the 
regulations  to  determine  the  amount  of  tax  iuiposud 
or  refunds: 

For  each  1000  cigarettes  the  conversion  factor  is 
183  per  cent,  of  the  per  pound  i)rocessing  tax  on  Hue- 
cured  tobacco.  For  each  ])ound  of  granulated  smok- 
ing tobacco,  the  conversion  factor  is  SS  ])er  cent,  of 
the  i)er  pound  processing  tax  on  Hue-cured  tobacco; 
and  for  each  pound  of  smoking  tobacco  other  than 


granulated,  the  conversion  factor  is  59  per  cent,  of 
the  i)er  i)ound  processing  tax  on  Burley  tobacco.  The 
conveision  factor  for  each  pound  of  plug  chewing  to- 
bacco is  4')  ])er  cent,  of  the  per  pound  i)rocessing  tax 
on  Burley  tobacco;  and  for  each  i)ound  of  chewing 
tobacco  other  than  plug,  the  convx^rsion  factor  is  SI 
per  cent,  of  tlie  ])er  j)ound  ])rocessing  tax  on  dark  air- 
eured  tobacco.  The  conversion  factor  for  each  pound 
of  smitf  is  I0l2  per  cent,  of  the  i)er  pound  processing 
tax  on  tire-cured  tobacco. 

In  tlh'  t'vent  that  anyone  entitled  to  a  refund  es- 
lablishes  the  fact  that  anv  article  is  i)rocessed  whollv 
or  in  chief  value  from  a  kind  of  tobacco  other  than 
that  rejiresented  by  the  listed  conversion  factor  or  to 
contain  more  or  less  of  the  kind  of  tobacco  represented 
hy  the  listed  conversion  factor,  the  following  conver- 
sion factors  for  such  articles  shall  be  used: 

"If  i)rocessed  wholly  or  in  chief  value  of  Mary- 
lantl  tobacco,  144  ]>er  cent,  of  the  per  pound  })rocess- 
ing  tax  on  Maryland  tol)acco  for  each  poniul  of  Mary- 
land tobacco  said  article  is  established  to  contain." 
The  conversion  factor  for  articles  processed  wholly  or 
in  chief  value  from  Burley,  will  be  ir),')  per  cent.,  of 
the  jier  })ound  ))rocessing  tax  on  Burley  tobacco  for 
each  pound  of  Burley  tobacco  the  article  is  established 
to  contain.  On  the  same  basis,  the  conversion  factor 
for  Hue-cured  tobacco  will  be  14')  per  cent.,  Hre-cured 
tobacco,  14.*>  j)er  cent.,  and  dark  air-cured  tobacco,  156 
per  cent.,  of  the  pt*r  pound  i)rocessing  tax  on  the  ])ar- 
lieular  kind  of  tol)acco  which  the  article  is  established 
to  contain. 


More  Room  for  Spud  and  Twenty  Grand 


ITH  an  additional  new  seven-story  }»lant  being 
l)ushed  to  rapid  completion  and  the  ]» resent 
factories  working  dav  and  night  on  four  shifts 
of  six  hours  each,  the  Axton-Fishcr  Tobacco 
Com})any  presents  a  vivid  picture  of  im])roved  Imsiness 
conditions  and  a  striking  examjile  of  how  to  contjuer 
depression. 

Sales  of  8i)ud,  the  menthol-cooled  eigarette,  iio*.¥ 
the  best -known  product  made  by  the  company,  reached 
a  new  all-time  high  this  sunnner.  Net  earnings  of  the 
comjKiny  for  the  tirst  six  months  of  VXV.]  are  said  to 
have  (piadrupled  earnings  for  the  tirst  half  of  1IK*L', 
a  new  high  record  in  the  history  of  the  firm,  which  has 
become  one  of  Louisville's  leading  industrii's  wiUiin 
the  last  five  vears. 

While  Spud  cigarette  sales  continue<l  to  i-limb 
during  the  business  debacle  following  the  autumn  of 
1929,  Axton-Fisher  went  out  after  more  business  by 
entering  the  ten-cent  cigarette  market  in  19*>2  with 
Twenty  Grand.  This  new  Axton-Fisher  i)ro(bu't  soon 
became  one  of  the  best  selling  ten-cent  brands  o.i  the 
market,  making  further  expansion  in  i)lanl  facilities 
necessarv. 

Before  the  close  of  1932  it  was  ai)parent  to  com- 
pany officials  that  another  new  plant  would  base  to  'oe 
added  to  keep  up  with  the  sales  of  Sjmd  and  Tw<'nty 
Grand.  For  many  months  Axtoii-Fishei-  could  not 
meet  the  demand  for  the  ten-cent  cigaretto  and  dis- 
tribution was  of  necessity  limited  in  many  sales  terri- 
tories. 

Meanwhile,  plans  had  been  made  to  build  a  biu: 
addition  to  the  factory  and  this  new  seven  stoiy  huild- 
ing,  equipped  with  new  machinery  will  a<ld  110,000 
square  feet  of  space.    The  new  building  will  also  per- 


niit  the  general  oflRces  to  be  expanded  to  cope  with 
present  recpiirements. 

The  Louisville  conqjany's  experience  with  Spud 
has  been  one  of  the  most  amazing  success  stories  in  the 
tobacco  industrv  as  it  was  less  than  seven  vears  ago 
when  Axton-Fisher  assumed  control  of  the  menthol- 
cooled  cigarette.  Colonel  Axton  decided  that  advertis- 
ing would  be  an  inqK^rtant  factor  in  increasing  sales 
and  he  started  his  iirst  canq)aign. 

From  that  April  in  1928,  when  the  first  Spud  ad- 
vertisements began  to  appear,  there  was  no  doubt  in 
( 'olonel  Axton 's  mind  that  Spud  would  be  a  success. 
Sales  began  to  increase  and  they  have  continued  to 
lollow  an  upward  curve,  even  through  the  most  disas- 
trous business  vears  the  countrv  has  faced  in  a  gener- 
at  ion.  J)uring  nearly  all  of  this  period  of  consistent 
growth  Spud  has  sohl  at  20  cents  a  package.  The  price 
was  reiluced  to  15  cents  earlv  in  1933. 

Colonel  Axton,  who  began  his  career  as  a  grocery 
salesnum,  Iirst  entered  the  tobacco  business  in  189'.' 
when  one  of  his  customers  paid  a  $G0  debt  by  turning 
n\er  to  him  some  tobacco  ])reparing  machinery. 
<  olonel  Axton  not  oidy  owned  the  machinery,  but  the 
erstwhile  grocery  salesnum  also  aggressively  started 
out  to  sell  tol)acco  jiroducts. 

Axton  Fisher  now  manufactures  many  to])acco 
l»roducts  in  addition  to  Sjnid  and  Twenty  (irand. 
Smoking  and  cigarette  tobaccos  are.  Old  Hill  Side,  Old 
Lovaltv,  Slwiw  Boat  and  llimvar.  Chewing  tobacco 
brands  are  White  Mule,  Booster  Twist,  Axton 's  Nat- 
uial  Leaf,  Pri<le  of  Dixie,  Eight-Hour  Fnion,  Wage 
Scale,  etc.  Clown  cigarettes,  which  have  been  made 
bv  the  conq»anv  for  manv  vears,  are  old  favorites 
throughout  the  entire  Ohio  Valley. 

The  Tobacco  World 


Higher  Prices  for  Flue-Cured  Growers 

Manufacturers,  Buyers  and  A.  A.  A.  Reach  Virtual  Agreement 


HE  Agricultural  Adjustment  Administration 
neared  its  goal  of  obtaining  higher  prices  for 
flue-cured  tobacco  growers  when  at  the  public 
hearing  on  a  marketing  agreement  submitted 
for  consideration  to  numufacturers  and  l)uyers,  a  vir- 
tual agreement  was  reached  on  the  ])rinciple  tluit 
higher  prices  must  be  paid  for  the  remainder  of  this 
year's  crop. 

While  a  minimum  average  price  of  seventeen  cents 
per  pound  was  suggested  in  a  substitute  proposal  sub- 
mitted by  a  majority  of  the  domestic  tobacco  manufac- 
turers, officials  of  the  Agricultural  Adjustment  Admin- 
istration indicated  that  they  will  not  ccmnnit  themselves 
to  a  minimum  average  price  without  a  thorough  inves- 
tigation of  the  facts  involved. 

In  a  statement  made  at  the  hearing  on  behalf  of 
the  Agricultural  Adjustment  Administration,  AV.  (J. 
Finn,  of  the  Bureau  of  Agricultural  Economics,  said 
that  ** analysis  of  the  returns  obtained  by  tobacco 
growers  and  others  in  the  tobacco  industry  indicates 
that  there  is  an  ineciuitable  distribution  of  consumers' 
expenditure  for  tobacco  products.  One  of  the  reasons 
for  this  is  that  although  tobacco  is  grown  by  approxi- 
mately 400,000  farmers,  practically  all  of  the  produc- 
tion is  purchased  and  manufactured  by  a  small  numl>er 
of  manufacturers.-'  Through  statistics,  Mr.  Finn  re- 
vealed a  tendency  of  profits  of  manufacturers  of  to- 
bacco to  increase  while  the  amount  of  money  received 
by  growers  decreased. 

The  hearing  on  the  proposed  marketing  agre<»nient 
was  a  continuation  of  the  one  held  Thursday  which  was 
recessed  to  permit  interested  parties  to  discuss  the 
jiroposal  among  themselves  and  with  George  X.  Peek, 
Administrator,  Chester  C.  Davis,  director  of  prcMluc- 
tion,  and  J.  B.  Ilutson,  chief  of  the  Tobacco  h^ectiou, 
Agricultural  Adjustment  Administration. 

The  tobacco  interests,  while  recognizing  the  need 
for  a  price  agreement,  expressed  opposition  to  th<'  mar- 


keting agreement  drafted  at  the  instigation  of  the  Sec- 
retary of  Agriculture  which  was  proposed  for  their 
consideration. 

Clay  Williams,  president  of  the  R.  J.  Reynolds  To- 
bacco Company,  spokesman  for  the  majority  of  domes- 
tic manufacturers,  stated  that  it  was  the  judgment  of 
the  grou})  which  he  represented  that  the  proposed 
agreement  *'is  insufficient  for  the  purposes  for  which  it 
is  designed. "  He  tiled  a  substitute  proposal  which  was 
in  the  form  of  a  letter  addressed  to  Secretary  Wallace. 

In  the  presentation  of  testimony,  Air.  Williams  ad- 
mitted that  the  tobacco  grower  has  not  been  getting 
enough  for  his  product.  The  group  which  he  repre- 
sents, he  said,  was  anxious  to  work  out  something 
which  would  give  the  grower  a  fail-  return  for  his  to- 
bacco. 

Commenting  on  the  processing  tax  imposed  on  to- 
bacco, Air.  AV' illiams  said,  "  AA'e  welcome  the  Act  of  Con- 
gress with  its  provision  for  a  processing  tax."  He 
said  that  this  was  one  way  of  obtaining  for  the  grower 
a  higher  price  for  his  product. 

From  the  tobacco  manufacturers'  and  buyers' 
points  of  view,  Air.  Williams  said  the  pioposed  agree- 
ment makes  no  provision  *'to  the  effect  that  anybody 
shall  have  to  buy  a  single  pound  of  tobacco." 

Opposition  was  expressed  by  Air.  AVilliams  to  the 
licensing  prf)vision  which  is  contained  in  the  agreement 
proposed  by  the  Agricultural  Adjustment  Administra- 
tion. '*The  question  of  Government  control  is  involved 
in  this  contract,"  he  said,  adding  that  this  control 
would  limit  the  capacity  of  the  tobacco  companies  to 
be  helpful  in  relieving  the  present  situation  in  the  flue- 
cnred  tobacco  growing  industry.  In  addition,  he  said, 
the  control  features  of  the  ])roposed  agreement  "pre- 
sent detinite  possibilities"  of  placing  limitations  on 
those  operations  of  the  companies  which  would  tend  to 
stimulate  the  movement  of  heavy  tobacco  su])plies  into 
consumer  channels. 


Opening  of  Southern  Markets  Disappointing 


TRAPPOIXTMKXT  over  the  prices  olUained 
in  tht*  North  Carolina  markets  at  their  re- 
oi)ening  on  Alonday,  following  a  three-weeks' 
holiday,  ordered  by  the  Governor  of  the  State, 
caused  the  tobacco  farmers  to  forc(»  a  stop  to  sales  on 
the  AV^endell  market  near  Raleigh,  X.  ( '.,  and  reports 
from  other  nearby  nuirkets  indicated  contlicting  reac- 
tions by  farmers  to  jjrices  on  those  nuirkets. 

Prices  on  the  Wendell  nuirket  were  unofficially 
estimated  at  $1.'^  a  hundred  for  the  sales  made  betoie 
the  farmers  haltetl  activities. 

l^eports  from  other  markets  in  Xorth  t'arolina 
and  South  Carolina  told  of  heavy  sales,  but  of  no 
threats  or  disorder. 

AVilson,  X.  C.,  had  a  rec(»rd  break  of  :;,:i(H ),()(io 
I)ounds,  with  sales  estimated  at  upward  of  1,.')00,(MM) 
pounds  at  an  average  of  $1.'^  Farmers  were  reported 
as  **generally  satisfied,"  althougli  some  grumbling  was 
noted. 

October  i,  igjj 


Here,  as  in  many  other  markets,  it  was  reported 
that  some  of  the  tobacco  was  damaged,  due  to  throe 
weeks'  lull  in  trading.  Better  grades  of  leaf  at  AVil- 
mn  were  said  to  have  l)rought  $4  to  $6  more  than  the 
same  grades  did  before  the  holiday. 

At  Darlington,  S.  C,  137,000  pounds  sold  for 
$13.22  j)er  hundretl,  described  as  "much  better"  than 
before  the  markets  were  shut  down.  Pamplico,  S.  C, 
reported  an  average  of  $13.12  for  157,2()4  jjounds.  On 
the  Tinnnonsville  market,  about  350,000  pounds  were 
sold. 

From  the  Chirkton  (X.  C.)  market  came  a  re- 
poit  of  an  estimated  average  i)rice  of  $14.50,  accom- 
panied by  the  statement  that  "some  growers  are 
highly  pleased,  while  others  are  badly  disappointed." 
This  was  explained  by  the  statement  that  better  grades 
brought  higher  prices  than  before  the  suspension, 
while  there  was  little  or  no  improvement  in  the  in- 
ferior qualities. 


Cigar  Production  Increases  for  Fourth 

Successive  Month 


HE    followiiiii:   comparative   data   of   tax-paid 
products  indicated  by  monthly  sales  of  stamps 
are  obtained  from  the  statement  of  Internal 
Revenue  collections  for  the  month  of  August, 
1938,  and  are  issued  by  the  Bureau  (ti^ures  for  August, 
1933,  are  subject  to  revision  until  published  in  the  an- 
nual report) : 


Products 
Cigars  (large) : 

Class  A  Xo. 

Class  R   Xo. 

Class  C   Xo. 

Class  D  X"o. 

Class  E  X'^o. 


Augjfsf 


1933 
.>2,4()3,13(i 
1>,1>()4,543 
4(),419,17S 

3,:)()8,!)78 

284,()88 


1932 
334,422,^510 

4,33r),r)7o 

57,872,470 

4,212,760 

299,650 


Total 434,820,517      401,143,060 


Cigars  (small) No.        24,229,200       29,865,000 

Cigarettes   (large) Xo.  200,200  274,850 

Cigarettes   (small) No.  1 1,189,333,777  9,558.!)21,90G 

Snuflf,  manufactured,  .lbs.  3,194,155  2,801,650 

Tobacco,  manufact'd..lbs.         29,747,965        28.501,618 

X'ote:  The  above  statement  does  not  include  tax- 
]>aid  j)roducts  from  Puerto  Hico  and  the  Philippine 
Islands.  This  inforuiatiua  is  shuwji  in  supplemeutaJ 
statement. 

Tax-paid  products  from  Puerto  Rico  for  the  month 
of  Ausrust : 


Products 
Cigars  (large) : 

Class  A No. 

Class  B   X"o. 

Class  C   X'^o. 

Total 


August 
1933  1932 

6,019,875         6,761,150 
325,500  8,000 

105,(KH)  94,000 


6,450,375         6,863,150 


Cigar>   (small) Xo. 

Cigarettes   (large) X"o. 

Cigarettes   (small) Xo. 


170,00() 
180,000 
560,0(M) 


5(M),000 

60,000 

3(M),000 


Tax-paid  products  from  the  Philippine  Islands  for 
the  month  of  Ausrust : 


Products 

Cigars  (large) : 

Class  A  Xo. 

Class  B  X^^o. 

Class  C  Xo. 

Class  D  Xo. 

Class  E  Xo. 

Total 


Auffust 


1933 


1932 


17,240,250 

3,473 

24,126 

■    •■••• 

200 


19,282,250 

1 7,483 

23,110 

500 

1,300 


17,268,049        19,324,643 


Cigarettes   (small) X'o. 

Tobacco,  manufact'd.  .lbs. 


95,380 
24 


19,350 
27 


Note:  Quantities  of  tax-paid  products  shown  in 
above  statements  are  indicated  by  stamp  sales  for  the 
month. 


Internal  Revenue  Collections  for  August 

So u rces  of  Per e uue                   1 933  1 932 

Cigars   $1,096,989.49  $1,082,909.84 

( ^igarettes    33,569,728,91  28,678,802.69 

SnutT 574,947.91  504,297.07 

Tobacco,     chewing     a  n  d 

smoking \ 5,354,638.05  5,130,909.71 

Cigarette    ])  a  j)  e  r  s    and 

tubes    112,530.75  104,448.67 

Miscellaneous,  relating  to 

tobacco 4,750.00  339.38 

August  Cigar  Withdrawals  from  1920  to  1931 


August,  1920  672,020,289  August,  1926 

August,  1921  622,039,033  August,  1927 

August,  1922  641,164,181  August,  1928 

August,  1923  616,264,768  August,  1929 

August,  1924  573,626,977  August,  1930 

August,  1925  557,432,039  August,  1931 

Jesse  R.  Taylor  Dead 


594,241,547 
604,869,901 
601,877,267 
598,582,720 
517,199,767 
463,255,644 


KS8E  H.  TAYLOR,  i>rominent  in  the  to])acco 
industry  a  few  years  ago,  and  former  presi- 
dent of  the  I'nion  Tobacco  Conij»anv,  ])assed 
away  at  his  home  in  Red  Bank,  X.  .J.,*Tuesdav, 
September  19th.  He  had  moved  to  Red  Bank  only 
about  a  month  before  his  death,  having  formerly  re- 
sided at  Montclair. 

Ml-.  Taylor  was  born  at  Spencer,  Va.,  in  1880,  and 
was  educated  at  Richmond  College,  lie  began  his  Inisi- 
ness  career  with  the  American  Tobacco  Company,  and 
later  became  associated  with  the  United  Cigars  Stores 
Company  and  rose  to  the  i)osition  of  vice-president. 
In  1923  he  returned  to  the  American  Tobacco  Com- 
]>any,  and  in  1927  he  was  sent  to  London  to  direct  the 
tirni  of  J.  AVix  &  Co.,  a  subsidiary.  He  returned  to 
this  country  after  two  years  and  succeeded  (ieorge  J. 
Whelan  as  president  of  the  Ihiion  Tol)acco  Company. 
A  few  years  ago  he  joined  the  Xational  Biscuit  Com- 
pany in  an  executive  cai)acity  and  renuiined  with  that 
concern  until  about  a  month  before  his  death,  when 
he  was  forced  to  resign  on  account  of  ill  liealth.  He 
was  n  inember  of  the  Union  League  Club  and  the  Mont- 
clair  (Jolf  Club. 

Funeral  services  were  held  on  Fridav,  Septem- 
ber 22(1,  at  Mounts'  Funeral  Piuiors,  Rod  Bank,  X.  J. 
lb'  was  fifty-three  years  old. 

Surviving  are  his  widow,  the  former  Bessie  Blair 
Kllyson,  and  six  daughters,  Mrs.  Anna  Randall,  Mrs. 
J.  B.  Drew,  Mrs.  X'orman  Wagner  <and  the  blisses  Jean- 
net  te,  X'ettv  and  Douglas  Tavlor. 


to 


Tom  Allely,  factory  representative  for  the  Chris- 
tian Uei)er  Tobacco  Co.,  in  St.  Louis,  has  just  returned 
from  a  very  suc<»essful  trip  to  Baltimore  and  Washing- 
ton, where  he  made  some  nice  ])lacements  on  his  Fifth 
Avenue  and  Wellington  smoking  tobaccos.  Tom  tells  us 
PeperVs  Pouch  Mixture,  a  high-grade  pipe  mixture 
packed  in  an  oil  skin  pouch,  is  selling  very  well. 

Tk4  Tobacco  World 


fp^. 


IT  TAKES 


k 


'^»  '0!- 


HEALTHY  NERVEf 


liy 


"^4« 


FOR  FRANK' WCKlJI 
BRING -EM -BACKllVliiM 


E^^i* 


C^ 


>«- 


.*". 


tH'^ 


►<»^ 


^ 


w  /> 


/ 


'7- 


iA 


^ 


•  ABOVE-FRANK  BUCK  has 
lugged  tons  of  rhinos,  tigers  and 
gorillas  across  the  Pacific  He  has 
to  keep  his  nerves  healthy  to 
follo^v  his  strange  occupation  of 
capturiog  wild  aoiir>?|y  olivel 

•  WHETHER  YOU'RE  ON  A 
HOLIDAY,  or  hard  at  work, 
you'U  find  that  Camels  are  better 
for  steady  smoking. 


•FRANK  BUCK  HAS  SMOKED 
his  way  around  the  globe  with 
Camels.  He  says,  **I  am  a  steady 
Camel  smoker.  Camels  are  milder, 
and  they  don't  upset  my  nerves.'* 


Steady  Smokers  turn  to  Camels 


IT  IS  MORE  FUN  TO 

CameU  arc  made  from 
finer,  MORE  EXPENSIVE 
tobaccos  than  any  other 
*  popular  brand.  You*!! 
appreciate  the  tni!dnest 
. . .  the  flavor. . .  the  added 
pleasure  in  costlier 
tobaccos. 


«« 


MATCNiISS 
BilMa 


Brining  'em  back  alive  is  a  job 
packed  with  thrills,  excitement, 
and  real  danger,'  *  says  Frank  Buck. 
**I  am  a  heavy  smoker,  as  you  no- 
ticed if  you  saw  my  picture,  'Bring 
'em  Back  Alive,'  but  I  can  smoke 
all  I  want  because  I  smoke  Camels. 
They  do  not  upset  my  nerves.  I 
prefer  their  mild,  rich  flavor,  too. " 

Turn  to  Camels  and  find  out  for 
yourself  how  true  it  is  that  Camel's 
costlier  tobaccos  taste  better . . . 
and  do  not  jangle  the  nerves.  Be- 
gin today  1 


Copyright.  1933. 
R.  J.  Beynolda  Tobacco  Ccmpany 


October  I,  1933 


U 


^ 


News  From  Congress 


/^K^ 


■-y 


III! 


■iir 


Federal 
Departments 


AKING  the  stand  that  the  fortv-hour  week 
adopted  under  recovery  codes  does  not  provide 
for  a  sufficient  shortening  of  hours  to  return  to 
work  any  considerable  portion  of  those  now 
employed,  the  American  Federation  of  Labor,  at  its 
annual  convention  in  Washington  this  month,  is  ex- 
])ected  to  demand  that  the  maximum  working  week  be 
cut  to  thirty  hours,  with  such  increase  in  wages  as  may 
be  necessary  to  maintain  ])resent  pay  levels. 

The  deliberations  of  the  Federation  are  rather  anx- 
iouslv  awaited  bv  both  the  Government  and  industrv 
as  indicating  the  attitude  which  the  organization  will 
adopt  with  respect  to  the  national  recovery  drive.  Of- 
ficials of  the  Federation  have  been  outspoken  in  their 
criticism  of  some  of  the  acts  of  the  National  Recoverv 
Administration.  It  is  pointed  out  that  while  more  than 
2,000,000  persons  have  been  returned  to  work  since  the 
dark  days  of  February,  little  of  this  improvement  can 
be  attributed  to  recovery  activities,  the  greater  part  of 
it  being  due  to  the  rebound  of  business  which  began  in 
late  March. 

The  American  Federation  of  Labor  has  been  stead- 
fast in  its  demand  that  all  industry  be  organized  under 
its  banner  and  has  harshly  condemned  so-called  com- 
pany unions  and  etTorts  to  maintain  the  open  shop.  At 
the  same  time,  the  organization  represents  only  a  mi- 
nority of  the  country's  labor  and  employers  have  rea- 
sonal)ly  demanded  that  there  be  as  little  interference 
in  labor  relations  as  possible  under  the  recovery  drive. 

All  phases  of  the  problem  are  to  come  up  for  dis- 
cussion at  labor's  annual  meeting,  the  results  of  which 
will  determine  the  path  the  Federation  is  to  follow  with 
respect  to  recovery. 


Ct3     Ct3     Ct3 


ONTIXUKl)  depreciation  of  the  dollar  abroad 
is  acting  as  a  protective  wall  better  than  any 
tariff  against  undue  competition  from  foreign 
merchandise. 
"With  the  dollar  selling  in  foreign  markets  at  more 
than  one-third  under  par,  the  cost  of  imported  mer- 
chandise has  been  increased  approximately  one-half, 
and  while,  due  to  rising  prices  in  the  domestic  market, 
this  does  not  represent  a  similar  narrowing  of  the  mar- 
gin between  domestic  and  imported  merchandise,  the 
spread  has  been  sufficiently  decreased  to  serve  as  a  bar- 
rier against  dumping. 

As  a  result  of  this  situation,  complaints  from 
American  producers  about  unfair  competition  from 
abroad  have  practically  ceased  and  a  continuation  of 


From  our  MtesHiNOTON  Bureau  CZZAlbu  Building 


present  conditions  will  make  tariff  action  at  the  coming 
session  of  Congress  unnecessary. 

The  national  recovery  act  contains  special  provi- 
sions for  increases  in  import  duties  to  equalize  higher 
costs  of  domestic  production  where  they  are  found  nec- 
essary, but  at  the  present  time  there  is  no  indication 
tJiat  these  provisions  will  be  invoked. 

The  present  situation  is  highly  satisfactory  to  the 
administration,  which  feared  tliat  continuance  of  the 
demand  of  some  months  ago  tor  higher  tariffs  might 
handicap  the  proposed  negotiation  of  new  commercial 
treaties  with  other  governments. 

Cj3     CJ3     Ct3 

DOPTION  of  codes  will  not  serve  to  relieve 
manufacturers  of  the  necessity  of  continuing 
to  make  to  Government  agencies  statistical  re- 
ports which  they  have  been  required  to  file  in 
the  past. 
The  impression  has  prevailed  among  some  manu- 
facturers that  adoption  of  a  code  would  end  their  re- 
sponsibilities in  this  direction,  but  the  codes,  it  is  stated 
by  officials  of  the  National  Recovery  Administration, 
contain  no  provisions  affecting  the  rendition  of  reports 
to  the  Census  Bureau,  Department  of  Commerce,  Labor 
Department,  Federal  Trade  Commission  or  other  Gov- 
ernment agencies  which  compile  statistics. 

CJ3    £t3    Cjl 


REPARING  to  make  loans  in  excess  of  $1,000,- 
000,000  to  banks  and  trust  companies  and  mort- 
gage companies  at  an  interest  rate  of  3  per 
cent.,  the  Reconstruction  Finance  Corporation 
is  about  to  embark  upon  a  program  of  credit  inflation 
to  aid  business  and  industry,  with  a  jiarticular  view 
toward  providing  credit  for  concerns  operating  under 
codes. 

It  is  hoped  by  administration  leaders  that  the 
credit-inflation  program  will  enable  the  avoidance  of 
currency  inflation,  for  which  recently  there  has  been  a 
strong  demand. 

The  loans  will  be  for  a  period  of  six  months,  and 
the  money  is  to  be  re-loaned,  at  an  interest  rate  not 
exceeding  5  per  cent.,  for  the  purchase  of  materials  for 
manufacture,  to  cover  actual  cost  of  labor  in  the  manu- 
facture and  processing  of  materials  and  to  assist  mer- 
chants especiallv  affected  bv  the  National  Recoverv 
Act. 

Tkg  Tobacco  World 


October  i,  iqsS 


n 


MIA. 


Who  Said  "Cigar  Decline"? 

VISIT  at  the  headquarters  of  Bayuk  Cigars, 
Inc.,  at  Ninth  Street  and  Columbia  Avenue, 
woukl  be  the  finest  thing  that  could  happen  to 
anyone  who  thinks  that  the  cigar  industry  is 
lieaded  for  oblivion.  Here  everything  is  running  at 
top  speed  (and  no  foolin').  When  you  get  within  a 
block  of  the  plant  you  can  sense  that  here  everything  is 
being  run  at  capacity,  although  there  is  nothing  but 
orderliness  to  be  seen.  There  is  a  constant  How  of 
employees  in  and  about  the  plant  and  those  Bayuk  Phil- 
lies at  five  cents  are  sure  in  demand. 

Bavuk  salesmen  are  everywhere  about  the  country 

•  •  • 

doing  their  share  to  keep  the  orders  flowing  into  the 
factory  and  the  factory  is  doing  its  part  to  keep  the 
demand  supplied. 

F.  J.  Horning,  Bayuk  salesman,  is  assisting  B.  R. 
Riber,  Hillsboro,  Ohio,  distributor  in  expanding  the 
distribution  and  sale  of  Bayuk  cigars  in  that  territory. 
O.  ('.  Taylor,  Burlington,  Vt.,  Bayuk  distri])utor  for 
that  sector,  is  registering  very  hea\^'  in  the  distribu- 
tion and  sale  of  Bavuk  Phillies,  and  is  in  the  midst  of 
a  campaign,  assisted  by  W.  R.  Wilsford,  Bayuk  sales- 
man. The  Morris  King  Cigar  Co.,  Bay  City,  Mich., 
continues  its  splendid  stride  on  Bayuk  cigars,  being 
assisted  bv  A.  H.  Behrman,  Ba\mk  salesman.  Fred 
Brown,  New  York  branch  manager  for  Bayuk,  was 
a  visitor  at  factory  headquarters  last  week  arranging 
for  additional  shipments  to  his  territory  for  the  fall 
period.  F.  C.  Mueller,  Indiana  territorial  manager, 
was  also  at  factory  headquarters  seeking  additional 
shipments  of  Bayuk  brands  to  his  State,  and  Harry 
C.  Catlin,  connected  with  the  branch  sales  division  is 
visiting  headquarters,  discussing  plans  for  fall  cam- 
paigns and  shipments. 


At  the  M.  J.  Halton  stand,  617  Chestnut  Street, 
Pepers'  Pouch  Mixture  is  enjoying  a  splendid  call 
and  repeating  in  gratifying  volume. 


Al  Paul,  well  known  throughout  the  trade  in  this 
section  as  formerly  associated  with  the  old  Union  To- 
bacco  Company,  is  now  promoting  the  distribution  and 
sale  of  White  Ash  cigars.  Al  is  in  charge  of  New  Jer- 
sey and  Pennsylvania  territories,  and  is  doing  a  good 
job  for  his  brand. 

*4 


Trade  Notes 


Benjamin  Lundey,  representing  the  Garcia  y  Vega 
Clear  Havana  factory,  in  Tanq)a,  is  on  a  trip  through 
Northern  New  York  State,  and  reports  that  he  is  get- 
ting a  nice  volume  of  orders  for  his  firm. 


Paul  L.  Brogan,  vice-president  of  Yahn  &  Mc- 
Donnell Cigars,  (ill  Chestnut  Street,  is  confined  to 
his  home  on  account  of  a  slight  cold.  He  expects  to 
return  to  his  desk  within  a  few  davs. 


An  outsfcnnding  e%'cnt  of  the  past  weelc  was  th( 
meeting  of  the  Philadelphia  Club  Managers'  Associa- 
tion, held  at  the  Pliilmont  Country  Club.  A  splendid 
attendance  was  recorded  and  a  most  enjoyabk*  time 
was  had  by  the  club  managers  and  their  guests.  The 
affair  was  conducted  in  a  splendid  manner,  under  th*' 
supervision  of  Wm.  Hoemiller,  of  the  Union  League 


Business  trends  can  be  fairly  well  judged  by  the 
activity  of  the  salesmen  and  other  representatives,  and 
we  have  had  several  in  Philadelphia  during  the  past 
week,  including  James  Head,  of  Benson  &  Hedges : 
Hill  Osmond  of  the  Larranaga  Factory,  who  was  gatli 
ering  in  the  orders  for  holiday  shipment;  Joe  Woll. 
<>1  the  Seidenberg  factory;  William  Freeman  of  tin 
.Me<lal  of  Honor  factory;  G.  W.  Saunders,  of  the  Cor 
h'z  factory,  and  Hi  Hauuuer,  of  the  Charles  The  Great 
factory. 


Met  George  Lex  on  the  street  this  week  and  in  talk 
ing  with  him  found  he  still  has  a  warm  spot  in  hi 
heart  for  the  cigar  business  and  he  is  confident  thai 
the  opportunity  is  at  hand  for  the  industry  to  mak« 
gigantic  strides  toward  better  conditions.     We  would 
not  be  surprised  to  learn  shortly  that  Mr.  Lex  has  n<» 
longer  been  able  to  withstand  the  urge  to  re-enter  Ww 
industry  and  to  become  associated  wuth  some  progres 
sive  concern  that  has  been  looking  for  a  man  of  Mr. 
Lex's  outstanding  ability  and  experience. 

The  Tobacco  World 


Mr.Koolsays:^    KOOLS  have  good  advertising 

GOOD  DEMAND  ....  GOOD  PROFIT 
SURE    REPEAT   SALES GET  ABOARD! 


•"•tr, 


•ttrt, 


"^"la^ 


»i^^ 


H^NOUNCE 


"c„','',]'"""">^ 


""WW  rOTB  Utt , 

KOOL 


n.  iH  •.• '  • 


BOOU 


t^mt  1^-—  M  '.•  W  *.•-  •< 
HI    i.ii  II  -I  -'  ^**^  '•'*• 


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KODL 


ikODt 


'■WTiOUTED 


( itiuiri 


■/Trl 


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"""■ooul 


NOW 


^«f»f  Wiu  BE 


nvtu 


'  •'•-■"•-,,, 


THE  PUBLIC  was  ready  for  a  mild  menthol  cigarette,  our 
advertising  caught  their  eyes,  the  product  clicked— that's 
the  simple,  logical  explanation  for  the  instant  popularity  of 
KOOLS. 

KOOLS  are  cork-tipped.  Mentholated  by  a  special  process 
that  cools  the  smoke  without  interfering  with  the  fine  Turkish - 
Domestic  tobacco  flavor. 

It's  a  better  smoke  for  your  customers — tell  'em  that.  They 
can  smoke  more  KOOLS  each  day  without  throats  ever  get- 
ting dry.  If  you  haven't  stocked  this  new  B.  &  W.  brand, 
please  phone  your  jobber  today. 


MILD    MENTHOL 
CORK  TIPPED 


BROWN  &  WILLIAMSON  TOBACCO  CORP.,   LOUISVILLE,  KENTUCKY 


tfatt/'Miir* 


Brown  (k  Williamion  products  have  been  designed  to  bring  you  the  most  profit  in  all  lines 

and  pnces.  New  products  are  added  to  fit  the  times.  Are  you  getting  your  share  of  profit 

from  these  live.  selUng  items:  Sir  Walter   Raleigh  Smoking  Tobacco,  Raleigh  Cigarettes, 

Golden  Grain  Smoking  Tobacco.  Wings  Cigarettes  and  Target  Cigarette  Tobacco? 


Ad.  GT— 17 


MURIEL 


NEW    SIZE 


5^ 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  5^. 


Mfd.  by 
P.  IjOIILLAMD  CO..  INC. 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION         ^-^^fOj^ 
OF  UNITED  STATES  '^^Hj^y^ 

JESSE  A.  BLOCH.  Wheeling.  W.  Va ••»......... Pretident 

CHARLES  J.  EISENLOHR.   Philadelphia.  Pa •...o«...» Ex-Pr««ident 

JULIUS  LICHTENSTEIN.  New  York.  N.  Y Vice-Preiident 

WILLIAM  BEST.  New  York.  N.  Y Chainnan  Executive  Committee 

MAT.  GEORGE  W.  HILL.  New  York.  N.  Y Vice-President 

GEORGE  H.  HUMMELL.  New  York.  N.  Y Vice- President 

H.  H.  SHELTON.  Washington,  D.  C Vice-President 

WILLIAM  T.  REED.  Richmond.  Va Vice-President 

HARVEY  L.  HIRST.  Philadelphia,  Pa Vice-President 

ASA  LEMLEIN.  New  York.  N.  Y Treasurer 

CHARLES  DUSHKIND.  New  York.  N.  Y Counsel  and  Managing  Director 

Headquarters.  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio  President 

CHAS.  B.  WITTROCK.  Cincinnati,  Ohio  Vice-President 

GEO.  S.  ENGEL.  Covington.  Ky Treasurer 

WM.  S.  GOLDENBURG,  Cincinnati,  Ohio  Secretary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H.  DUYS.  New  York  City  President 

MILTON  RANCK,  Lancaster.  Pa First  Vice-Presider.* 

D.  EMIL  KLEIN,  New  York  City  Second  Vice-President 

LEE  SAMUELS,  New  York  City Secretary-Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN.  Newark.  N.  J President 

ALBERT  FREEMAN.  New  York.  N.  Y First  Vice-Preaident 

IRVEN  M.  MOSS.  Trenton.  N.  J Second  Vice-President 

ABE  BROWN,  180  Grumman  Ave.,  Newark,  N.  J Secretary -Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA  LEMLEIN  President 

SAMUEL  WASSERMAN    Vice-Preaident 

THE  NATIONAL  ASSOCIATIONS  OF  TOBACCO 

DISTRIBUTORS 

C.  A.  JUST,  St.  Louis,  Mo President 

E.  ASBURY  DAVIS,  Baltimore.  Md Vice-President 

E.  W.  HARRIS,  Indianapolis,  Ind Vice-President 

JONATHAN  VIPOND.  Scranton,  Pa Vice-Preaident 

GEO.  B.  SCRAMBLING.  Cleveland.  Ohio  ..  Treasurer 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jersey  City,  N.  J SecreUry 

m 


New  Mana2:er  for  Peiin  A.  C. 

IJKDKKTCK  W.  KKJEX,  fonncily  a.ssociatod 
with  llie  Old  lIei(lollHMi>-  Tim,  the  outslaiulint*- 

rostauraiit  in  (Miica,c:(),  has  boconio  iHaiiai'"er 
of  the  well-kiiowii  Poiiii  Athletic  C'hil),  in  Hit- 
teiihouse  Sciuaro,  PhihuU^lphia. 

Mr.  Eiji'on  has  dovotocl  his  eiitiro  career  to  liotel 
and  restanrant  mana^enient  and  has  seen  service  in 
nianv  of  the  most  fanions  hotels  and  restanrants  in  the 
woi'ld,  havinu"  been  associated  with  such  hotels  as  the 
Adlon,  in  Berlin;  the  Savoy,  in  London;  Shepheard's, 
in  C'aiio;  the  Morrison,  in  ('hicaii:o;  the  Arcadia  Kes- 
taurant  in  Philadelphia,  and  most  recently  with  the  Old 
lleidelheru:  Inn,  in  Chicairo. 

In  1924,  in  a  contest  conducted  by  the  Natinval 
Hotel  Rcricw,  he  was  voted  one  of  America's  most 
]>oi)ular  hotel  men,  and  is  conceded  to  be  an  exj)ert 
in  every  phase  of  food  ]»rei)aration,  ])urchasim»:,  cost, 
service  and  the  proper  manner  of  carinji:  for  hiri^e  func- 
tions and  ])rivate  ])arties.  He  has  a  s])lendid  ])er- 
sonality,  with  a  reputation  for  sterlinu:  honesty  and 
should  make  an  ideal  manau'cr  for  the  I*enn  Athletic 
Club.  The  manaucment  is  to  be  congratulated  for 
their  selection  of  Mr.  Ei^ij:en  to  manaKt'  the  club. 

Julian  Field  with  CBS 

riJAX  FIHLl),  former  vice-i)resident  of  Lcn- 
nen  and  Mitchell,  Inc.,  has  joinetl  the  Columbia 
Broadcast inir  Svstem  as  director  of  the  Coin- 
mei'cial  Prouram  l)e])artment.  Field  attended 
the  University  of  Wisconsin,  worked  on  several  news- 
pa])ers  includinir  the  (Ifiitiffo  Ti  ihiow,  went  into  adver- 
tising: with  tlie  Chicauo  firm  of  Anbrey  and  Moore,  and 
later  came  to  Xew  York  to  enter  I^cnncn  and  Mitchell. 
He  served  first  as  an  account  executive  and  l)ecanie 
a  vice-jiresident  of  the  aircncy  in  1I>.'»1. 

It  is  Field's  conviction  that  a  successful  commer- 
cial radio  ])roLrram  must  be  more  than  just  (Mitertain- 
ment — althoui'h  entertainment  is  tlie  heart  of  it. 


United  Stores  Corporation,  in  its  statement  for 
the  six  nuniths  ende<l  June  .*>(),  1I>.'5.'>,  sh(>ws  ))iofit  <»f 
$24S,{>S(I  after  ex])enses.  interest  and  ordinary  taxes. 
In  the  first  half  of  }\KV2  tlw  company  reportecl  net  in- 
come of  $2.').*>,7S.')  aftei-  interest,  taxes,  etc.,  e(piivalent 
to  ^^Ah)  a  share  an  the  141, .')!»:>  shares  of  ^i\  preferred 
stock.  Xo  provision  foi-  Federal  income  tax  has  been 
made,  sim-e  deductions  allowal>le  in  1I>M.">  are  expected 
to  exceed  the  taxable  income.  Liability  for  Federal 
capital  stuck  tax  is  undetermined  and  no  provision 
Utv  it  has  been  made. 


A  dividend  of  ten  (M'1i1>  a  >liare  has  been  declared 
bv  directors  of  the  Tobacco  Products  Kxiiort  Cor 
jforation,  payable  November  1st  to  stockholders  nt 
record  October  Ibth.  This  is  the  \\rs\  juiynn-nt  made 
on  the  stock  since  .March  iT).  1I>.'52,  when  the  same 
amount  was  disbursed. 


MacAndre\\>  «K:  For!)es  has  recently  increased  the 
•  piarterly  dividend  on  the  no  par  coniinnn  stock  from 
fortv  cents  lo  liftv  cents  a  share,  pavable  October 
14th  to  stockholders  of  record  September  .'?Oth. 

Thi  Tobacco  World 


Yes  J  said 


Eight  Months  Withdrawals  for  Consumption 


Ciji:ars : 
Class  A— 

United  States. . . . 

Puerto  Kico 

Philippine  Islands 

x.  otai 

Class  B— 

United  States.  . . . 

Puerto  Rico 

Philippine  Islands 

Total 


First  8  Mos. 
Cat.  Yr.  19:i3 


2,432,745,120 
3fi,4()0,195 
96,450,750 


—  Decrease 
-{- 1  tier  ease 
Quautitij 

H-    128,35.3,805 

—  14,214,455 

—  14,804,4(30 


2,565,596,065     -f      99,334,890 


Class  0 — 

United  States.... 
Puerto  Hi  CO. . . ., . 
Philipl)ine  Islands 

Total 


17,577,083 

2,220,550 

131,480 

19,929,113 


341,094,()08 
397,030 
137,948 


—  18,723,535 
-f-        2,071,550 

—  250,232 


16,902,217 


208,500,926 

1,884,520 

41,574 


341,029,586     —    210,436,020 


Class  D— 

[United  States. . . 

Puerto  Rico 

Philipj)ine  Island: 

Total. 


•   ■   •  •   ■ 


Cla.ss  K— 

United  States.... 

Puerto  Rico 

Philippine  Islands 

Total 

Total  All  Classes: 

United  States 

Puerto  Rico 

Philippine  Islands 


26.812,986 

1,326 

26,814,812 


2,433,496 


8,122,541 
2,2(M) 
1,800 


421     — 


2,433.917 


2,820.663.293 
3!M>1 8.275 
96,721,925 


8,126,541 

-h 

« 

335,193 
19,964 

+ 

315,229 

(i  rand  Total .  .     2,956,  ;t )3,493 


lf)6,667,004 
14,020,625 
15,118,030 

135,814,659 


Ocloher  I,  jgjj 


Little  Cip^ars — 

United  States 

Puerto  Rico 

Philippine  Lslands 

Total 

Cigarettes- 
United  States. . . . 

Puerto  Rico 

Philippine  Islands 


140,375,253 
1,974,000 


57,574,974 
576,000 


142,349,253    —     58,150,974 


78,424,648,097 

2,556,(;00 

927,550 


4-7,434,170,591 

—  438,100 

—  24,147 


Total 78,428,132,247     +7,433,708,344 


Large  Cigarettes — 
Cnited  States..,. 

Puerto  Rico 

Philip[)ine  Islands 

Total 

Sntiff  flhs.) : 

All  United  States. 

Tobacco  Mfd.  (Ihs.): 

United  States 

Phili[)pine  Islands 


1,(;68,235 

615,000 

1,937 


—  726,692 
+  252,000 
+       937 


2,285,172 


473,755 


24,322,896  — 


68,051 


210,1.33,457 
127 


Total 210,133,584 


1,505,060 
327 

1,505,387 


*'What  a  welcome  visitor 
The  Tob.acco  World 
must  he  to  wholesalers  and 
retailers ! 

**lf  they  are  only  half  as 
interested  in  reading  it  as 
we  ourselves  are,  we're  glad 
our  ad  is  in  it  regularly" — 

says  an  advertiser. 


n 


Establithed    1886 


"BEST  OF  THE  BEST 


»f 


M.....c..^d  f.  ^   SANTAELLA  &  CO. 

Office,   1181   Broadway,  New  York  City 

FACTORIES:  Tampa  and  Keg   West,  Florida 


OUR  HIGB-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  meUow  and  smooth  In  character 
and  Impart  a  most  palatable  flavor 

fUYORS    FOR    SMOKING    tnd    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BKTUN.  ABOMATIZEI.  BOX  FLAVORS.  PASTE  SWEETENEBS 

FRIES  8k  BRO.,  92  Reade  Street,  New  York 


t:tv»>(jix»xu»A"x»yxvt>utv8«tv»>«ivi«usa^ 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  «  word,  with 
a  minimum  charge  of  seventy-five  'rents  (75c  )  payable 
strictly  in  advance. 


;mtjxji;i 


iUUOiJ 


«Xt«<l7*',  ..".•'••w.VVs.ViY 


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POSITION  WANTED 


CIGAR    SALESMAN   COVERIX(.    HASTKRX    PKXXSYLVA- 
XI A  and  Local  Territory  de-^ires  connection.     Large  following. 
Add^e^.^  Box  No.  580.  "The  Tobacco  World." 


Newspaper  and  magazine  advertij^ing  executive,  thoroughly 
experienced,  formerly  with  local  news-papers  and  agencies,  and  also 
advertising  manager.  Po.>ition  with  firm  desiring  an  advertising  man, 
salesman  or  assistant  to  manager.  Knows  marketing,  merchandis- 
ing and  distribution.  Salar\  not  as  important  as  opportunity  to 
demonstrate  actual  worth  and  ability.  References  the  highest. 
Addrc-.  F.  H.  Riordan,  5915  Webster  Street.  Philadelphia,  Pa. 


CIGAR    FACTORY   SUPERINTENDENT.    MORE   THAN    20 
Years'    Experience    With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 

STORAGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.  Will  divide.  Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 

HAVANA  CIGARS 

BEER  WITHOUT  CIGARS,  IS  LIKE  KISSING  WITHOUT 
LOVE — Adopt  as  your  slogan,  "Kiss  your  beer,  but  love  your  ci- 
gars." Specially  those  Havana  blended,  "Good  to  the  last  Puff," 
manufactured  by  A.  Ramirez  &  Co.,  Post  Office  Box  1168,  Tampa, 
Fla.    Write  them  for  particulars  today. 


Tobacco  Merchants*  Association 
Registration  Bureau,  NEw^S'cm 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration,         (see  Note  A),  $5.00 

Search,                   (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A — An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B — If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 
GRANSON:— 46,240.     For  cigars.     .September  5,  1933. 

Kan  &  Ct>..  Baltimore,  Md. 
HE    MAN: — 46,241.     lor    all    tobacco    products.     .August   2, 

Lilly,  Dungan  &  Co.,  Baltimore,  Md. 


Lilly,  Dun- 
1933. 


TRANSFERS 

EL  SOLARO:— 12,435  (U.  S.  Tobacco  Journal).  For  cigars.  Reg- 
istered June  7.  1881,  bv  H.  Sommer.  Quakertown,  Pa.  Transferred 
to  the  (iaiba  Cigarette  Co.,  Xew  York.  X.  Y..  June  28,  1926. 

EL  WINGO:— 35,672  { United  HcRistration  Bureau).  For  cigars, 
cigarettes,  cheroots  and  tobacco.  Registered  February  28,  1910,  by 
American  Litho.  Co.,  Xew  York,  X.  Y.  Through  mesne  transfers 
ac(juired  by  F.  H.  Robertson,  Charlest«in.  S.  C.  and  re-transferred 
to  C.  L.  X'eronee.  Charleston,  S.  C.  May  1.  1933. 

LA  FOLWIN:— 35,673  (United  Registration  Bureau).  For  cigars, 
cigarettes,  cheroots  and  tobacco.  Registered  February  28,  1910,  by 
•American  Litho.  Co.,  Xew  York.  X.  \ .  Thnnigh  mesne  transfers 
accjuired  by  F.  H.  Robertson,  Charleston,  S.  C,  and  re-transferred 
to  C.  L.  X'eronee,  Charleston,  S.  C,  May  1,  1933. 

EL  AWARDO:— 18,200  (Tobacco  World).  For  cigars,  cigarettes, 
chewing  and  .smoking  tobacco.  Registered  July  20,  1909,  by 
Schmidt  &  Co..  Xew  York,  N.  Y.  Through  mesne  transfers  ac- 
quired by  Consolidated  Litho.  Corp.,  Brooklyn.  X.  Y.,  and  re- 
transferred  to  United  States  Cigar  Co.,  Inc.,  York,  Pa.,  September 
6,  1933. 

EL  GRECO: — 20,541  (Tobacco  W<irld).  For  cigars,  cigarettes  and 
t«>bacco.  Registered  July  20,  1910,  by  Henry  Heymann's  Sons, 
Reading.  Pa.  Through  mesne  transfers  accjuired  by  the  Webster 
Cigar  Corp.,  (ireensboro,  N.  C,  and  re-transferred  to  the  EI-Moro 
Cigar  Co..  (ireensboro.  X.  C.  September  1.  1933. 

JAMES  ROSS:— 20,542  (Tobacco  World).  I'or  cigars,  cigarettes 
and  tobacco.  Registered  July  20.  1910,  by  Henry  Heymann's  Sons, 
Reading,  Pa.  Through  mesne  transfers  acquired  by  the  Webster 
Cigar  Corp..  Greens!)(»ro.  X.  C.  and  re-transferred  to  the  El-Moro 
Cigar  Co..  (ireenslxiro.  X.  C.  .September  1.  1933. 

HAVANA  COUNTS:— 15,256  (Tobacco  World).  For  cigars,  chew- 
ing and  smoking  tobacco.  Registered  Xovember  18,  1906.  by 
Henry  Heymann's  .Sons.  Sinking  Spring,  I*a.  Through  mesne 
transfers  acquired  by  the  Webster  Cigar  Corp.,  Greensboro,  N.  C, 
and  re-transferred  to  the  Kl-Moro  Cigar  Co.,  (ireensboro,  N.  C, 
Stpteniber  1.  1933. 

EL-REES-SO: — 40,200  (Registration  Bureau  of  the  Tobacco  Mer- 
chants' .Association).  For  chewing  and  smoking  tobacco.  Regis- 
tered .March  29.  1917.  and  105.046  (U  S.  Patent  Office),  for  cigars. 
Registered  July  f».  1915,  by  Fl-Rees-So  Cigar  Co.,  Greensboro. 
X.  C.  Through  mesne  transfers  ac(|uircd  by  the  W^ebster  Cig^r 
Corp..  (ireensboro.  .\.  (    .  .September  1,  1933. 


Send  Two  Dollars,  with  the  coupon  below  to  The 
Tobacco  World,  236  Chestnut  St.,  Phila.,  Pa.,  and 
get  your  copy  twice  a  month  for  a  year* 


Name 

Street  No. 
P.O. 


-Stote 


OCTOBER  15,  1933 


i^ 


COMMON  SENSE 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


Phi  la.,  Pa. 
Hanover,   Pa. 
Cincinnati,  Ohio 


AUTOKRAFT  BOX  CORPORATION  ^ork.  Pa. 

Chicago,  111. 

Lima    Ohio  Detroit.  Mich. 

A  NatiorvWiAc  Service  Wheeling,  w.  Va. 


4" 


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PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   MONTH   AT  236  CHESTNUT  ST..   PHILA..  PA. 


After  all 
jiothing  satisfies  likc^ 
a  good  cigar       ^ 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box— and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


WHEN  BUYING  CIGARS 

Remember  that  Regjrdlett  o»  Pnct 

THE  BEST  CIGARS 
WOODEN  BOXES 


THE  TOBACCO  WORLD 


Vol.  53 


OCTOBER  15.  1933 


No.  20 


The  TOBACCO  WORLD  lias  signed  the  President's  agree- 
ment and  is  operating  under  the  NRA  Code,  gladly  and  whole- 
heartedly co-operating  to  the  fullest  extent  in  the  Adfninistra- 
tion's  effort  to  promote  industrial  recovery. 


EN  ill  the  various  branches  of  the  tobacco  in- 
dustry who  are  impatient  over  the  delav  in  the 
final  approval  of  the  codes  which  are  to  ji^overn 
their  operations  under  NRA  must  be  mindful 
of  the  detailed  procedure  through  which  each  code  is 
obli/j^ed  to  pass  before  it  is  even  given  a  date  for  a  for- 
mal hearing.  Wlien  a  code  is  submitted,  every  provision 
in  it  must  be  approved  by  an  industrial  advisor.  From 
that  point  there  are  something  less  than  a  dozen  bu- 
reaus, including  the  legal  department,  which  analyze 
the  code  provisions  which  come  under  their  respective 
divisions.  Every  provision  in  a  code  must  pass  the 
Planning  and  Research  Division  and  the  Labor  Board. 
Just  as  in  court  cases,  briefs  must  be  submitted  in 
support  of  every  provision,  and  before  approval  is 
given  of  any  provision  the  interested  agency  must  be 
completely  satisfied.  This  procedure  is  indeed  complex, 
but  it  is  further  complicated  by  the  fact  that  each  bu- 
reau of  the  NRA  has  weeks  of  work  piled  on  it  in  the 
consideration  of  the  provisions  of  hundreds  of  other 
codes. 

In  addition,  codes  are  not  considered  in  their  order 
of  filing,  but  rather  in  the  order  of  their  importance. 
And  it  is  the  aim  of  the  NRA  to  push  through  as  fast 
as  possible  the  master  codes  for  the  major  industries. 
The  big  idea  being  to  put  under  a  code  first  those  indus- 
tries which  can  give  immediate  re-employment  to  the 
hirgest  number  of  people. 


[t]     CJ3     Cj3 


TIE  VERY  complications  which  made  the  draft- 
ing of  the  Cigar  Code,  for  instance,  such  a  her- 
culean task,  must  all  be  considered  in  detail 
before  approval  is  given  to  that  code.  Perhaps 
the  clearest  way  to  describe  the  difficulties  of  the  whole 
situation  is  to  call  attention  to  the  tobacco  problem  now 
confronting  the  Agricultural  Adjustment  Administra- 
tion, as  outlined  by  George  Durno,  in  The  National 
Whirligig,  for  the 'Philadelphia  Public  Ledger.  The 
first  of  December  the  current  crop  of  Kentucky  hurley 
is  dumped  on  the  market,  he  writes. 

Approximately  4(X),000,000  pounds  of  hurley  to- 
bacco are  in  sight*  Unfortunately,  the  manufacturers 
can  use  only  about  300,000,0(X)  pounds  and  there  is  no 
market  for 'export.  By  simple  arithmetic,  this  leaves 
100,000,000  pounds  hanging  in  the  air.  And  surpluses 
always  drive  prices  down  to  the  starvation  level. 
Around  200,000  growers  are  affected. 

A  plan  is  in  the  making  to  get  over  this  hump.  It 
will  require  pretty  near  100  per  cent,  support  from  the 


growers  themselves.  Still  being  incubated  and  nour- 
ished, it  is  about  as  follows:  The  administration  will 
get  a  marketing  agreement  out  of  the  big  companies  to 
take  as  much  as  possible  at  a  given  price — say  15  to  17 
cents  a  pound.  Then  a  Federal  purchasing  agency  will 
be  created  to  inhale  the  remainder  at  the  same  price 
just  as  cotton  was  absorbed. 

But  no  farmer  could  sell  his  surplus  to  the  Govern- 
ment agency  until  he  had  signed  a  two-year  agreement 
to  reduce  liis  acreage  somewhere  in  the  neighborhood 
of  30  to  35  per  cent.  To  induce  the  grower  to  sign  such 
an  agreement  it  is  suggested  a  33/^  per  cent,  tax  be 
imposed  on  the  sale  of  all  hurley  tobacco  in  the  open 
market.  Those  who  had  agreed  to  acreage  reduction 
would  get  a  warehouse  receipt  for  one-third  of  their 
tobacco  in  lieu  of  paying  the  tax;  those  who  hadn't 
would  net  only  two-thirds  on  tlieir  crop  and  be  forced 
to  pay  the  tax  in  cash. 

These  warehouse  certificates,  by  arrangement, 
would  be  discountable  up  to  a  certain  per  cent,  at  local 
banks.  The  grower  still  would  own  a  receipt  for  to- 
bacco salable  next  year  at  a  set  price. 

Proponents  of  this  plan  believe  it  would  open  the 
hurley  grower's  eyes  to  the  absolute  need  of  reducing 
acreage  the  next  two  years  and  yet  permit  him  to  sell  off 
this  year's  crop  at  a  fair  price.  Students  of  the  situa- 
tion predict  that  unless  some  such  scheme  is  adopted, 
next  December  will  witness  a  repetition  in  Kentucky  of 
North  Carolina's  recent  troubles.  Markets  will  be 
Hooded,  prices  will  be  down,  and  if  it  becomes  necessary 
to  close  the  markets,  as  was  done  in  North  Carolina, 
many  would  be  thrown  out  of  work. 

James  Stone,  former  chairman  of  the  Federal 
Farm  Board  and  representative  of  the  Kentucky  Grow- 
ers Pool,  has  presented  a  plan  pointed  in  this  general 
direction.  It  doesn't  go  as  far.  In  any  event  the  boys 
down  in  the  Agricultural  Department  are  hustling. 
They  only  have  about  seven  weeks  to  whip  an  agree- 
ment into  shape. 


*     Ct3     Ct3 


HACTICALLY  all  manufacturers  who  are 
makinir  those  nationallv  known  good  five-cent 
cigars  have  raised  their  wholesale  prices  to 
otTset  the  additional  expense  involved  in  the 
levying  of  the  processing  tax  and  also  the  increased 
manufacturing  costs  resulting  from  the  application 
<»f  the  NRA  plan,  which  is  to  be  oxpr'cted  and  entirely 
within  reason. 

Some  numufactuiers  have  accomplished  this  by 
reducing  their  trade  discounts,  and  others  have  in- 
creased their  former  list  prices  by  adding  $1  a  thou- 
sand. The  only  one  to  sulTt'i-,  tlieii,  will  be  the  retailer, 
since  he  has  small  chance  of  passing  on  an  increase 
of  one-tenth  of  a  cent  on  each  cigar  he  sells,  except  on 


Gerald 


The  TOBACCO  WORLD  (established  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B.  ] 
Id  B.  Hankins,  Secretary.    Office,  236  Chestnut  Street,  Philadelphia,  Pa.    Issued  on  the  1st  and  15th  of 


able  only  to  those  engaged  in  the  tobacco  industry,  $2.00  a  year,  20  cents  a  copy;  foreign,  $3.50  a  year. 
December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3.  1879. 


Hankins,  President  and  Treasurer; 
each  month.    Subscriptions,  avail- 
Entered  as  second-class  mail  matter, 


his  box  sales,  aiul  it  looks  very  much  as  though  he 
must  increase  his  sales  if  he  is'to  maintain  the  same 
amount  of  profit. 

The  oruanized  retailers  in  Philadelphia  have  pro- 
k'stecl  against  the  increase  in  wholesale  prices  on  these 
l)rands,  but  there  is  ai)parently  little  else  they  can  do. 

Ct3     C?3     C?3 


HILH  it  seems  to  us  that  there  should  be  some 
provision  made  in  the  various  retail  codes  to 
l»ermit  price  tixinii;,  on  standard  brands  par- 
ticulaily,  the  consensus  of  opinion  of  those 
''in  the  know"  seems  to  be  that  such  a  provision  has 
small  chance  of  being  approved  officially  in  Washing- 
ton, since  it  seems  to  l)e  a  well-established  understand- 
ing ihat  "com])etition  is  the  life  of  trade."  However, 
with  the  downward  trend  wliich  has  been  so  apparent 
during  the  i)ast  few  years  as  a  result  of  this  unre- 
stricted ^'competition,"  and  since  the  New  Deal  seems 
to  lend  itself  to  experimentation  in  nuiny  ways,  and 
the  NKA  movement  is  rei)uted  to  be  merely  a  tem- 
l)()rary  measure,  why  not  give  this  priee-iixmg  idea  a 
trial  along  with  the  other  experiments! 

At  the  same  time,  if  approval  of  establishing  defi- 
nite resale  prices  for  certain  classes  of  merchandise  is 
definitely  out,  it  would  seem  to  be  a  goorl  idea  to  at 
least  }>ut  a  ])rovision  prohibiting  "selling  below  cost" 
in  the  rc'tail  code,  since  such  clauses  seem  to  be  looked 
upon  with  some  measure  of  favor  by  officials  in  Wash- 
ington. 

Now  One  Pipe  Association 

The  Association  of  Smoking  Pipe  Manufacturers 
of  the  I'nited  States  is  now  the  single  organization 
representing  the  pipe  industKy,  resulting  from  the 
merger  of  the  National  Association  of  Manufacturers 
of  Smoking  Pii)es  and  the  American  Association  of 
Smoking  Pij)e  ^lanufacturers. 

Dtlicers  of  the  new  association  are:  President, 
Kudol})!!  Hir.sch,  of  Kaufmann  Bros.  &  Hondv;  vice- 
president,  George  St.  John,  Jr.,  of  Wm.  Denmth  &  Co.; 
vice-president,  Jacques  Hader,  of  the  Benjamin  Pii)e 
Co.:  secretary  and  treasurer,  Arthur  D.  Berliss. 

Directors,  in  addition  to  the  officers,  are:  Samuel 
M.  Frank,  of  S.  M.  Frank  &:  Co.;  Ludwig  Stern,  of 
L.  cV  II.  Stern,  Inc.;  Louis  B.  Linkman,  of  M.  Linkman 
<S:  ('(».;  George  Wilson,  of  the  Continental  Briar  Pipe 
Co.,  and  Abraham  Wapniak,  of  the  Knickerbocker 
Pipe  Co. 

Lorillard  Cigar  Brands  Up 

rpwar«l  revision  on  cigar  brands  retailing  at  five 
cents  and  undei-  was  announced  by  the  P.  J^orillard 
Co.,  ctTective  Octobei-  lid.  Tiie  following  two-for-five- 
cent  l)rands  now  -o  to  th<'  retailer  trade  in  1/ lOs  for 
^17  per  M,  less  2  per  cent.:  James  G.  Blaine,  New  Cur- 
rency, Lillian  Kussell,  La  Fraosa,  Sarona,  U.  S.  Bond. 
The  same  brands  in  l/2()s  cost  the  (U»aler  ^llJyO  pvi 
M,  less  2.  The  three-for-five-cent  lines,  Postmaster 
and  War  Fagle,  become  two-for-tive-cent  numbers. 
The  wh(»lesale  price  is  $16,  less  2.  They  are  packed 
l/2()s  in  tins  only.  Muriel  five-cent  sizes  sell  at  $40 
less  12  and  2.  Muriel  Babies,  three  for  ten,  are  now 
$26,  less  12  and  2. 


'S 


Minimum  Cigarette  Prices 

NSPIKFD  by  an  address  delivered  by  William 
A.  Hollingsworth,  i)resi(lent  of  the  Retail  To- 
bacco Dealers  of  America,  Inc.,  members  of 
the  Associated  Chain  Drug  Stores  and  Affili- 
ated Drug  Stores,  at  their  convention  in  Chicago, 
adoi)ted  the  following  resolution,  ])etiti()ning  the  largo 
cigarette  manufacturers  to  establish  and  maintain 
minimum  retail  i)rices  on  their  brands  sufficient  to  re- 
turn a  fair  profit  to  the  retailer: 

Whereas,  for  many  years  the  cigar  and  drug 
stores  have  been  the  logical  and  onlv  outlet  for  the 
sale  of  cigarette  and  tobacco  products,  and 

Whereas,  the  cigar  and  drug  outlets  have  alwav 
co-oi)erated  efficiently  and  satisfactorily  with  the  man 
ufacturers  of  cigarette  ])roducts,  and 

Whereas,  the  cigar  and  drug  stores  have  alwavs 
featured  i)rominently  both  in  their  windows  and  'in 
their  stores  the  j)roducts  of  cigarette  manufacturers, 
and 

Whereas,  in  recent  years  grocery  chains  have 
l)een  merchandising  cigarettes  using  this  product  as  a 
medium  to  attract  customers  to  their  stores  disrci^ard- 
ing  jjrofit  on  the  cigarettes  with  a  view  to  obtaTning 
the  ])rofit  on  grocery  items,  and 

Whereas,  the  retail  cigar  and  drug  stores  have 
tremendous  amounts  of  moneys  invested  in  cigarette 
and  tobacco  products,  fixtures  and  a])i)uitenances  i'ov 
the  proper  display  of  cigarettes  and  tobacco  products 
which  necessarily  creates  a  cost  and  fixed  overhead, 
and 

Whereas,  compliance  with  the  NRA  has  necessi- 
tated substantial  increased  oi)erating  cost,  and 

Whereas,  the  administration  is  heartily  in  favor 
of  stabilization  of  tiie  various  industries  with  a  view 
to  obtaining  a  fair  and  reasonable  profit  conmieusurate 
with  its  oj)erating  cost  and  fair  competition. 

Be  it  resolved  that  you  as  a  manufacturer  co- 
operate with  the  retail  cigar  and  retail  drug  stores  to 
establish  a  minimum  resale  price  that  will  afTord  a 
fair  margin  of  i)rofit  connnensurate  with  operating 
costs,  this  being  the  spirit  of  the  present  a<lminist ra- 
tion, and 

Be  it  further  resolved  that  a  copy  of  this  resolu- 
tion be  dispatched  to  tiie  i)residents  of  the  American 
Tobacco  Co.,  the  R.  J.  ReynoMs  Tobacco  Co.,  the  P. 
Lorillard  Co.,  the  Liggett  &  Myers  Tobacco  Co.,  the 
Brown  Ac  Williamson  To})acco  Corporation,  and  the 
A.xton-Fishi'r  Tobacco  Co. 

Death  of  Tom  Gray 

HOMAS  F.  (}RAY,  who  had  spent  sixty-five  of 
the  eighty-tiiree  years  of  his  life  selling  cigars, 
died  on  ()ct(»ber  r>th  in  his  home  in  llarring 
ton  Park,  N.  ,L,  and  was  buried  in  Kvergreen 
Cemetery,  Brooklyn,  on  October  !Mh.  He  is  survivetl 
by  his  wid<»w  and  two  -on>,  Arthur  an«l  Thomas. 

While  selling  confectionery  supplies  in  1S71,  he 
was  induced  by  Henry  Welsh,  a  wholesale  grocer,  to 
switch  to  cigars.  He  remaine<i  in  the  business  the  rest 
<»f  his  life.  After  selling  for  jobbers  in  New  York  for 
some  time,  he  organized  his  own  company,  Tlmmas  F. 
Gray  &  Co.,  and  later  became  a  member  of  the  firm 
of  ()'Halloran  &  Co.  He  was  also  connected  with  the 
K.  H.  Gato  Cigar  Co.  and  Arguelles,  L<ipez  &  Bro. 

Tht  Tobacco  World 


Musings  of  a  Cigar  Store  Indian 


By  Chief  "Young-Man-Smoke-Cigars" 


O  MANY  readers  have  expressed  an  interest  in 
the  recollections  of  old  wooden  Cigar  Store 
Indians  that  I  am  constrained  to  complete  the 
record  by  giving  publication  to  further  para- 
graphs from  Kate  Sanborn's  book,  '* Hunting  Lidians 
in  a  Taxicab,"  published  in  1911.  Here  goes:  Indian 
names:  Tecumseh,  Massasoit,  Squanto,  Black  Hawk, 
I'ontiac,  Red  Jacket,  Leather  Stocking,  Quizcjuiz, 
Katsa,  Red  Cloud,  Many  Horns,  Spotted  Wolf,  Yeh- 
Toot-sah,  Yo-ki-e-to,  and  finally  the  name  I  like  best, 
Samoset,  that  good  Indian  who  was  the  first  to  wel- 
come the  Puritans  in  1621,  saying,  "Welcome,  English- 
men ;  Welcome,  Englishmen !"  He  told  the  Pilgrims  to 
possess  the  land,  as  those  to  whom  it  had  belonged  were 
swept  away  by  a  pestilence.  It  is  difficult  to  find  any 
wooden  Indians  in  many  of  our  large  cities;  photog- 
raphers write  that  they  have  been  obliged  to  hunt  not 
in  a  taxi  or  auto,  but  by  groping  in  store  lofts  and  dark 
attics  and  that  then  the  figures  nmst  be  taken  "down 
and  out  "  to  get  a  right  light  on  them. 

CjJ    CS3    Cj3 

ROM  a  Baltimore  paper  (1908)  "That  Ancient 
Baltimorean,  the  Cigar  Store  Indian" — "It  is 
estinuited  that  150  of  the  2000  tobacco  stores  in 
Baltimore  are  identified  by  a  wooden  figure  just 
as  a  barber  shop  is  identified  by  a  ribbon-stri])ed  pole. 
The  wooden  figures  are  almost  always  found  to  repre- 
sent an  Indian,  although  occasionally  there  are  other 
figures.  And  so  they  may  be  found  differing  in  size, 
coloring,  ornamentation,  state  of  repair  and  general 
condition,  or  rather,  in  most  cases,  general  debility." 

Cj3     Ct]     Cj3 

IFTY  YEARS  ago  no  tobacconist  would  think 
of  oj>ening  a  store  without  a  figure.  Now  the 
men  in  the  trade  think  that  to  put  an  Indian 
out  is  to  waste  monev.  "When  I  started  busi- 
ness,  in  1S61,"  said  Mr.  Caspari,  a  veteran  tobacconist, 
"my  stock  cost  me  $30  and  I  had  a  figure  that  cost  $40. 
I  had  to  have  the  sign  though  it  cost  more  money  than 
the  stock  inside.  Since  then  1  have  been  fortv-six  vears 
in  business  on  one  street  (Calvert)." 

Mr.  Caspari  has  sold  figures  in  many  other  towns 
and  cities.  In  the  old  days  customers  coming  in  and 
wanting  a  figure  would  choose  some  new  design,  and  so 
"(lirls  of  the  Period"  were  next  in  vogue.  These  were 
fanciful,  thishv  figures  and  verv  attractive. 

"Pipitone  on  Charles  Street,  near  Baltimore, 
years  ago  bought  one  of  these  fancy  figures,"  said  Mr. 
Caspari,  "ami  soon  after  a  storm  blew  it  to  Baltimore 
Street,  danuiging  it  badly.  He  brought  it  back  and  had 
it  repaired  and  painted  and  about  two  months  after 
that  a  horse  ran  away  and  the  wagon  caught  the  figure 
and  l)roke  it  to  pieces." 

In  1868  or  1870  "Fritz  in  Ireland"  w^as  acted  by 
J.  K.  Ennnet  at  the  Hollidav  Street  Theatre,  in  Balti- 
more,  and  the  actor  sang  his  famous  lullaby  to  one  of 
these  "Girls  of  the  Period"  figures. 

October  1$.  tyjj 


R.  CASPARI  had  scores  of  paint  pots  used  in 
connection  with  this  branch  of  his  business. 
Each  held  a  different  colored  paint.  As  a  rule 
figures  recjuired  repainting  every  eighteen 
months,  although  Mr.  Fricke's  Indian,  bought  twenty- 
five  years  ago,  has  had  but  three  coats  of  paint.  "But 
they  never  could  get  the  color  again  as  it  was  at  first," 
says  Mr.  Fricke.  The  two-foot  law  as  applied  to  ob- 
sti  uctions  of  sidewalks  has  been  one  of  the  main  causes 
for  the  removal  of  the  Indian  and  such  figures. 

Ct3     Ct]     Ct3 

R.  HUTCHINGSON  has  in  tront  of  his  store  on 
Gay  Street  an  Indian  maiden  which  came  into 
his  possession  with  other  stock  in  1896.  A 
former  owner  once  recognized  it  and  stated 
that  he  had  had  it  for  thirty  years.  Mr.  Hutchingson 
says  this  is  the  onlv  Indian  that  experienced  and  sur- 
vived the  big  fire  of  1904.  The  Church  of  the  Messiah, 
corner  of  Gay  and  Fayette  Streets,  was  the  only  church 
that  burned,  and  this  Indian  saw  it  burned  and  was 
herself  blistered  and  cracked.  Since  then  she  has  had 
a  new  coat  of  paint. 

(reorge  Eikenberg,  on  East  Fayette  Street,  has  had 
a  figure  in  front  of  his  store  for  thirty  years.  Mr. 
Decker,  of  North  (Jay  Street,  above  Belair  Market,  has 
an  Indian  made  by  a  Mr.  (iato  on  North  Caroline 
Street.  Mr.  Decker  bought  it  in  1879,  and  the  onlv 
repairing  done  has  been  on  one  arm  that  was  accident- 
ailv  broken  off.  It  has  been  painted  everv  two  vears 
and  has  always  done  good  service.  Incidentally,  Mr. 
Gato,  the  sculptor,  was  a  short  man  and  had  to  stand 
on  a  chair  to  carve  part  of  the  Indian,  which  is  itself 
a  small  one. 

^^^^^s  ^^^^^M  ^_C^^_ 

Cj3    Cj3    Cj3 

ISS  WURACH,  7.3:^  West  Pratt  Street,  Balti- 
more, states  that  her  father  started  in  business 
fiftv-one  vears  ago  and  that  she  and  her 
brother  now  continue  to  keep  the  store,  her 
father  being  dead.  The  figure  in  front  is  the  second 
used  in  fifty-one  years.  The  age  of  the  present  figure  is 
not  known.  Mr.  Bringman's  Indian  figure,  on  West 
Baltimore  Street,  is  very  old  and  very  impressive  in 
a))pearance,  being  of  unusually  large  size  and  display- 
ing great  muscular  development.  It  has  re<juired  much 
repairing  about  the  feet  and  on  one  thigh. 

Very  interesting  is  the  story  ot*  F.  Dreves'  figure, 
on  West  Fayette  Street,  above  Park  Avenue,  as  told  by 
Mr.  Dreves.  The  late  Mr.  Dreves,  Sr.,  at  one  time  dealt 
in  Indian  figures.  Sailing  vessels  that  for  a  long  time 
plied  uj)  and  down  the  coast  of  America  and  acioss  trie 
Atlantic  carrying  merchandise  and  passengers  would 
become  unfit  for  further  use  at  sea  and  were  then  dis- 
mantled. Often  the  masts  of  these  old  sailing  vessels 
would  be  trailed  in  the  wat<'r  and  towetl  into  port. 
These  portions  of  masts  would,  in  the  water,  become 
hardened  or  even  petrified.  They  were  of  large  size 
and  offered  excellent  material  for  wood  carving  of  all 
kinds. 


News  From  Congress 


FE  D  E  R  A  L 

Departments 


KGIISLATIUX  outlawing  both  strikes  and 
lockouts  will  bo  souiiflit  of  Congress  this  win- 
ter in  an  etTort  to  eliminate  the  lengthy  con- 
troversies which  (luring  the  past  several 
months  have  materially  slowed  down  the  recovery 
drive. 

It  is  pointed  ont  T)t  industrial  leaders  that  recent 
strikes  have  not  only  sto])ped  ])roduction  activities  in 
many  plants  but  have  been  accomj)anied  by  violence 
whicli  has  resulted  in  a  loss  of  life  and  proi)erty  and 
has  engendered  ))itter  feeling  between  employers  and 
employees.  Legislation  designed  to  eliminate  the 
strike  evil  would  have  the  sui)port  of  not  only  the  great 
majority  of  em])loyers  but  also,  it  is  believed,  of  or- 
ganized labor,  which  sutTers  losses  in  income  through 
strikes  which  frecjuently  is  not  made  up  by  the  slight 
gains  in  wages  which  are  secured. 

Plans  are  being  made  for  the  introduction  of  a 
measure  which  would  recpiire  that  all  labor  contro- 
versies be  referred  to  the  Xatiomd  Labor  Board, 
whose  tlccision  would  be  binding  upon  both  employ- 
ers and  emj)loyees,  with  a  prohibition  against  strikes 
or  lockouts  while  controversies  are  being  adjudicated. 
After  rendition  of  the  board's  decision  there  could,  of 
course,  be  no  strike  or  lockout,  thus  preventing  en- 
tirely the  suspension  of  plant  o])erations  by  labor 
troubles. 

Ct3     Ct3     Ct3 

()Mi*LKTE  revision  of  the  tax  laws  is  planned 
foi'  the  coming  session  of  Congress  by  Rep- 
resentative Robert  L.  Doughton,  of  North 
Caiolimi,  chairman  of  the  House  Ways  and 
Means  Committee. 

With  repeal  of  the  Eighteenth  Amendment  now 
j»racticallv  assured  before  the  first  of  the  vear.  Con- 
gressman  Doughton  looks  forward  to  large  revenues 
from  liqucn*  taxes  which  will  enable  Congress  to  re- 
l>eal  many  of  tlie  so-called  "Jiuisance"  taxes  of  the 
present  law. 

At  the  same  time,  the  leader  td'  the  Wavs  and 
Means  Conunittee  will  seek  to  frame  a  more  ])erma- 
iient  lax  law  than  that  now  in  etTect  so  that  business 
and  the  ])u])lic  mav  have  a  certaintv  that  taxes  will 
not  be  change<l  from  vear  to  v<'ai-.  The  uncertaintv 
With  respect  to  taxes,  it  lias  been  pointed  out,  has  ex- 
erted an  adverse  influence  in  business  ancl  has  also 
been  reflected  in  the  unsteadiness  of  commodity  prices. 

In  the  effort  inmiediately  to  lighten  the  tax  bur- 
den tlirough  the  elimination  of  nuisance  taxes,  those 
levie-  will  first  be  selected  which  are  felt  most  to  ham- 
per recovery. 


From  our  WASHtNOTON  Bureau  62ZAlqee  Building 

TIIIHTY-HOUR  working  week,  consisting  of 
live  six-hour  days,  w^as  this  month  demanded 
by  the  annual  convention  of  the  American 
Federation    of    Labor    as    offering    the  only 

method  whereby  unemployment  in  the  United  States 

mav  be  eliminated. 

Recovery  codes  so  far  adopted,  it  was  declai'ed, 
disclose  definitely  that  hours  of  work  are  too  long  to 
assure  absorption  of  the  millions  without  jobs  and 
'nininumi  wages  are  so  low  that  purchasing  power 
lags  behind  i)roduction. 

Considerable  criticism  was  also  voiced  over  the 
failure  of  the  National  Recovery  Administration  to 
include  in  codes  provisions  giving  labor  representa- 
tion on  the  control  committees. 

'*In  order  to  make  the  national  recovery  act  serve 
the  purpose  for  which  it  was  intended,  it  w^ill  be  nec- 
essary to  have  much  greater  reductions  in  work  hours 
and  very  much  higher  standards  for  minimum  w^ages,'* 
it  was  asserted  in  the  report  of  the  executive  council 
of  the  Federation.  ** While  the  act  was  intended  to 
absorb  the  unemployed  by  reducing  the  w^orkday,  so 
that  more  persons  could  be  employed  and  national  pur- 
chasing power  increased  by  raising  wages,  some  of 
the  codes  adopted  have  so  perverted  the  purpose  of 
the  act  as  to  actually  increase  hours  and  decrease 
wage-earners'  incomes. 

"Most  flagrant  instances  of  such  perversion  have 
occurred  under  modifications  of  the  re-employment 
agreement.  Hut  even,  in  some  instances,  the  code  pro- 
]K)sed  by  a  specific  industry  suggests  a  work-week 
ccuisiderably  longer  than  the  number  of  hours  ac- 
tually being  worked  and  rates  that  reduce  earnings 
under  code  conditions. 

"Forty  and  forty-eight  hours — and  even  longer 
ill  those  exempted  groups  such  as  watch  and  repair 
crews — have  been  set  by  codes  and  agreements  when 
the  figures  showed  that  no  longer  than  thirty  hours 
per  week  could  be  allowed  if  we  were  to  find  jobs  for 
all.  While  2,(M)0,()(M)  have  been  put  back  to  work,  11,- 
i)0(),()(M)  are  still  without  opportunity  to  earn  an  in- 
rome.  It  is  deliberate  concession  to  selfish  interests 
and  stubborn  maintenance  of  special  privilege  which 
creates  unrest  and  dissatisfaction  among  workers  who 
are  honestly  seeking  to  co-operate  for  public  welfare.'' 

The  Federation  report  demanded  that  codes  pre- 
viously approved  be  reopened  for  ** constructive  revi- 
sion" of  hour  and  wage  provisions  to  provide  for  a 
thirty-hour  week  and  an  increase  in  rates  for  me- 
rhanics  and  skilled  workers  to  restore  former  dilTer- 
entials  betw^een  their  pay  and  that  of  the  unskilled 
groups  covered  by  the  codes. 

Th0  Tobacco  World 


Report  on  Accident  and  Health  Hazards 

in  Cigar  Manufacture 


by  CHARLES-FRANCIS  LONG,  M.  D. 
Medical  Director,  Bayuk  Cigars,  Inc. 


1110  accident  data  for  the  cigar  industry  nation- 
ally or  by  separate  states  is  not  available,  but 
tlie  tobacco  industry  as  a  wbole  possesses  a 
record  of  whicli  it  nuiy  be  justly  proud.  From 
tlie  tables  recently  pul)Iished  by  the  Xational  Safetv 
Council,  it  is  a])i)areiit  that  the  tobacco  industry  stands 
first  in  accident  fretjuency  and  second  in  accident 
severity.  For  tiie  year  VXVl  the  industry  reported 
1S,4S1, ()()()  man-hours  of  work  with  a  frecjuency  of  1.8J) 
and  a  severity  of  O.Ob.  This  compares  with  the  general 
average  of  all  industries  of  13.2  fre<iuency  and  I.-jI' 
severity. 

The  majority  of  American-made  cigars  aie  ma- 
chine produced,  most  of  them  in  recently  constructed, 
well-ventilated  factory  buildings,  complying  at  least 
with  the  minimum  re<pnrements  of  tlie  building  and 
safety  codes  of  the  resj)ective  states.  The  ideal  build- 
ing is  fire-])roof,  with  sufficient  fire  towers  and  an  auto- 
matic sprinkling  system.  It  provides  sufficient  lloor 
space  to  avoid  crowding  the  machines.  All  [)ipes  and 
power  lines  are  carried  near  the  ceiling  and  all  steam 
j)ipes  are  asbestos-covered.  Its  internal  transport  svs- 
tem  IS  a  combination  of  convevor,  safetv  trucks,  and 
track  trucks,  all  pro])erly  guarded  at  curves  with  ])lenty 
of  head  clearance  and  floor  flush  tracks.  All  com- 
munications between  fioors  are  in  enclosed  shafts. 
Since  tobacco  and  cigars  are  extremely  susceptible  to 
changes  in  temiK'rature  and  humidity,  the  ideal  fac- 
tory for  their  production  is  entirely  air-conditioned. 

General  ConditioDs  Concerning'  Plant  and  Workers 

In  every  plant  an  accident  prevention  campaign 
should  be  continuous  by  all  available  methods  to  bring 
safetv  to  the  work<'rs'  attention.  An  a<le<iuatelv 
e<iuij)ped,  competently  directed  medical  department 
under  the  supervision  (»f  a  piiysician  with  an  indus- 
trial nurse  as  an  aide  is  indispensable.  The  jirovince 
of  the  medical  department  should  be  pre-emi>loyment 
e.xaminations,  medical  advice  which  will  not  c)verlap 
that  of  tlie  family  jihysician,  the  safety  campaign, 
accident  dressings  and  plant  sanitation. 

All  power  machinery  anil  routiiu'  machine  sliop 
equipment  sluuild  have  adequate  guards. 

All  female  workers  should  wear  a  standard  uni- 
form with  short  sleeves.  A  cap  should  be  mandatory 
to  keep  the  hair  out  (»f  machinery  and  t<»  prevent  hair 
ornaments  or  hairpins  from  falling  into  the  tobacco, 
I^awsuits  have  been  based  on  hairpins  rolled  into 
cigars.    Bracelets  and  finger  rings  should  be  forbi(hlen. 

Non  Machine  Processes 

In  the  sweat  rooms  an<l  the  "kasing"  or  binning 
processes,  the  temperature  of  the  room  and  the  free 
ammonia  present  definite  health  hazards  which  aic 
better  borne  by  some  races  than  others.     The  negro 

October  15,  1933 


race  seems  esi>ecially  able  to  adapt  itself  to  the  condi- 
tions in  these  processes  without  recourse  to  any  such 
safety  device  as  a  gas  mask.  In  the  packing  or  shad- 
ing departments,  proper  lighting  and  comfortable 
height  tables  are  necessary  to  accurate  work.  Girls 
sliould  not  be  allowed  to  carry  stacks  of  boxes.  Since 
these  girls  stand  at  their  work  all  day,  ])roper  footwear 
should  be  suggested.  It  is  well  to  forbid  the  use  of  rid)- 
ber  fingertips  which  sliaders  and  packers  often  employ 
to  facilitate  the  si)eed  of  their  work.  Constant  use 
may  lead  to  a  stul)born  eczema  a))out  the  fingernails 
which  may  easily  become  infected. 

Machine  Processes 

(1 )  Stripiniif):  The  machine  consists  of  ujiper  and 
l«>wer  moving  roHers  on  each  side  of  a  grooved  knife 
wheel.  The  rollers  flatten  and  press  the  leaves  while 
the  knife  cuts  the  center  stem  out.  The  most  frequent 
types  of  accident  on  this  machine  are  knife  cuts,  and 
flesh  bruises  from  the  rollers.  If  the  operator  is  taught 
to  feed  tile  leaf  properly,  kee])ing  her  hands  several 
inches  from  the  knives  at  all  limes,  the  first  type  of 
accident  cannot  hap])en.  The  rollers  can  be  guarded. 
Power  control  for  these  machines  is  entirelv  bv  i)edals. 

(2)  Ciffar  Makuuf  Machines:  Long  filler  cigars 
are  made  by  a  fairly  intricate  machine  re(juiring  the 
attention  of  a  feeder,  wraj)per-layer,  binder-layer,  and 
examiner.  It  cuts  a  bunch  of  tobacco  into  ap]>ropriate 
length,  rcdls  it,  and  turns  a  leaf  binder  about  it,  then 
a  leaf  wrai)])er  outside  this,  cuts  one  en<l,  shapes  and 
pastes  the  other,  and  discharges  the  finished  cigar. 
This  is  effected  by  a  moving  belt  along  the  center  of 
the  machine.  However,  the  binder  and  wrapper  leaves 
must  be  cut  to  shai)e,  and  this  is  done  by  the  same 
machine,  the  dies  lieing  controlled  by  the  wrapper  and 
l>inder-layers,  respectively. 

The  majoritv  of  accidents  in  these  machines  are 
«lue  to  an  attenii)t  to  remove  faulty  material  while  the 
machine  is  in  motion.  Since  there  are  stop  levers  at  all 
four  ]>ositions,  these  accidents  have  no  logical  reason 
tor  occurring.  Even  the  most  experienced  operator, 
however,  does  not  seem  to  be  convinced  that  machine 
precision  is  faster  than  the  human  reflex,  and  from 
time  to  tiim*  one  of  these  accidents  will  occur  because 
"I  trie<l  to  beat  the  machine." 

In  a  pi'ot)(»rly  guarded  machine  the  bunch  of  to- 
bacco moviiiu  along  the  center  of  the  machine  cannot 
be  touched  by  human  hands  unless  the  machine  is 
stopped  and  the  guards  removed.  A  great  many 
fingers  were  formerlv  badlv  fractured  throuirh  at- 
tempting  to  remove  a  poor  bunch  from  the  knife-like 
jaws  of  the  crimper.  Adcipiate  guards  have  eom- 
l)letely  eliminated  ciimper  accidents  from  Bayuk  ex- 
perience. 

Since  the  introduction  of  the  lateral  feeding 
trough,' accidents  to  feeders  have  Iteen  abolished,  for 


I 


tlie  tobacco  is  pushed  into  the  trough  at  so  safe  a  dis- 
tance from  the  grasping  })rongs  that  tlie  human  lin- 
gers cannot  be  caught.  In  short-liller  cigar  maiving 
machines,  feeders  are  unnecessary,  for  the  cut  leaf  is 
poured  into  a  feeding  hopjier. 

The  binder-hiyer  and  wrai)per-hiyer  are  both  sub- 
ject to  the  same  type  of  accitU'nt.  As  tlie  leaf  is  laid 
on  the  die  a  pair  of  rollers  pass  over  it,  ironing  it  flat, 
if  the  human  hand  is  caught  under  these  rollers,  a  se- 
vere mash  results.  In  order  to  obviate  this,  a  trigger 
is  placed  l)efore  the  roHers,  which,  if  touched,  stops 
forward  motion  and  allows  a  s])rinu:  to  ]ndl  the  rollers 
back  to  their  starting  position.  On  their  rear  the  roll- 
ers carry  an  aluminum  plate  which  will  push  the  hand 
out  of  the  way  if  there  is  an  attemi)t  to  put  a  leaf  on 
the  die  before  they  have  returned  to  the  starting  posi- 
tion. 

The  examiner  is  not  su})iect  to  anv  machine  haz- 
ards. 

It  might  be  well  here  to  emphasize  the  importance 
of  levers  to  stop  the  machine  at  all  positions.  They 
are  esj)ecially  important  during  the  cleaning  of  the 
machine;  and  from  the  point  of  view  of  the  help  one 
emi)loyee  may  be  to  another  at  the  time  of  an  accident. 
Since  machine  operators  sit  at  tlieir  work,  it  is  obvi- 
(ms  that  the  chairs  should  have  a  low  centre  of  gravity 
with  weighted  legs  and  an  adjustable,  comfortable 
back-rest. 

(3)  CeUophan'nig  and  Baudiuff  Machines:  Cello- 
]>haning  and  banding  are  done  on  a  bi})artite  machine 
manned  by  a  single  operator.  The  cigars  are  fed  from- 
the  ])acking  boxes  into  the  magazine,  whence  they  are 
carried  to  the  wrapping  device  which  sheathes  them 
in  strip  cello])hane  cut  to  proper  length.  The  free 
edges  are  sealed  bv  means  of  an  electricallv-heated 
iron  and  the  ends  are  folded  back.  The  cigar  is  then 
carried  by  a  moving  chain  to  the  banding  ai)paratus 
which  fiiudly  ejects  it  on  a  table  for  rej)acking  into 
boxes.  The  only  possibility  of  accident  on  this  ma- 
chine is  in  attem])ting  to  pull  a  broken  cigar  away 
without  stopping  the  machine.  A  very  safe  ])ractice 
is  followed  in  the  Hayuk  ])lant.  If  a  cigar  breaks,  the 
machine  must  be  stopped  by  the  operator  and  a  me- 
chanic called  to  extricate  the  remains.  The  machine 
cannot  be  restarted  except  by  the  mechanic.  All  gears 
and  the  endless  chain  of  this  macliine  are  fitted  with 
aluminum  guards. 

The  only  other  machine  processes  in  cigar  manu- 
facture are  stamping  and  labeling  of  boxes,  procedure 
not  unique  to  the  industry.  These  machines  are  ])ro- 
vided  with  hoppers  into  which  the  boxes  are  fed  at  a 
sufficient  distance  from  the  moving  ])arts  to  obviate 
accident.  Easily  availal)le  stop  levers  and  guarded 
carriers  are  julded  safety  features  on  these  machines. 

Health  Considerations  in  Cigar  Manufacture 


"When  legislatures  are  daily  turning  more  and 
more  toward  compensation  for  industrial  diseases,  it 
should  interest  tlie  industry  to  consider  the  usual  dis- 
eases found  in  a  typical  cigar  factory.  Hy  this  means 
a  fair  basis  for  such  compensation  may  be  established. 

In  an  experience  of  five  years  dealing  with  never 
less  than  1440  employees,  the  most  frequent  illness  di- 
rectly due  to  tahacco  lias  been  gastro-intestinal  upset 
at  the  onset  of  work.  This  may  va)*y  in  severity  from 
mild   nausea   to   excessive   vomiting   with    shockdike 


symptoms.  It  may  last  from  one  to  fourteen  days  or 
may  be  so  persistent  as  to  force  the  worker  out  of  the 
tobacco  environment.  Quite  a  bit  of  success  has  1)een 
o])tained  in  combating  these  symptoms  by  giving  the 
iiffected  worker  ten  drops  of  Tincture  of  Belladonna 
half  an  hour  before  meals  for  three  or  four  davs. 

• 

One  might  expect  that  the  tol)acco  dust  would 
lead  to  extremely  frequent  manifestations  of  allergy 
Hiay  fever  or  hives).  Such  has  not  been  the  case. 
During  the  same  five-year  period  only  four  urticarias 
have  been  directly  tracea])le  to  the  tobacco  and  no  hay 
fever  has  been  seen.  An  interesting  studv  on  the  otiol- 
ogy  of  these  ui'ticarias  has  recently  been  presented  by 
Sulz1)erger,  who  calls  attention  to  the  fact  that  nico- 
tine is  not  responsible,  the  ofTending  agent  being  some 
other  constituent  of  the  tobacco.  ''One  yiatient  for 
exam])le,  had  an  extremely  strong  reaction  witli  a 
sliade  grown  Connecticut  wrap])er,  whereas  tests  with 
Wisconsin  filler  were  negative." 

Pubnonary  tuberculosis  is  neither  a  sequel  to 
work  in  a  modern  cigar  factory  nor  is  it  more  preva- 
lent in  these  workers  than  in  any  other  similar  group. 
In  a  series  of  loTS  health  examinations  active  tuber- 
culosis was  found  four  times  and  healed  tubercuh)sis 
thirty-one  times,  a  total  of  tliirty-five,  or  2.2  per  cent. 
The  only  figures  concerning  the  general  imputation 
availal)le  for  comparison  are  those  gained  from  the 
experience  of  Syracuse,  Xew  York,  whicli  are  kindly 
I'urnished  by  the  Philadelpliia  Ilealtli  Oouncil  and 
Tuberculosis  Committee.  From  this  study  it  is  esti- 
mated that  for  every  death  from  tuberculosis,  there 
are  seven  active  cases  in  the  community,  which  would 
make  the  percentage  of  active  cases  about  1  per  cent. 
The  experience  in  tlie  series  here  quoted  makes  the 
]>ercentage  between  3  10  and  4  iO  of  1  ])er  cent.  The 
irroup  included  in  this  survey  had  all  been  working 
at  least  two  years  and  some  as  high  as  twenty-five 
vears  in  tobacco.  In  the  active  cases  the  familv  his- 
tory  invariably  included  one  tubercular  parent, 
brother,  or  sister. 

Sealing  an<l  cracking  eczemas  from  cutting  oils 
and  detergents  have  been  fairly  frequent  among  ma- 
<'hinists  and  mechanics  .so  that  the  use  of  these  offend- 
ing agents  lias  been  forbidden. 

No  other  industrial  illnesses  have  been  encoun- 
tered unless  one  considere<l  chlorotic  anemia  or 
"house  j)allor"  due  to  jirolonged  staying  indoors.  This 
is  extremely  common  among  the  female  operators,  but 
it  is  hoped  that  the  extra  leisure  introduced  by  the 
XKA  will  automatically  eliminate  it  from  our  experi- 
('iice. 

Note. — The  fnrefjninq  report  iras  prepared  at  the 
rrquest  of  the  Xational  Safetif  Council  as  an  initial 
basis  for  a  safety  practice  pamphlet. 

Schulte  Stores  Report  Loss 

The  Schulte  Retail  Stores  Corporation  reports  an 
«'stimated  net  loss  of  $775,984  after  taxes,  charges  and 
deductions  of  real  estate  loss  of  $714,010,  for  the  six 
months  ending  June  30,  1933.  The  real  estate  loss  is 
charged  because  of  vacancies  and  diminished  rentals  in 
properties  held  under  lease. 

This  compares  wuth  an  estimated  net  loss  in  the 
iirst  half  of  1932  of  $589,991  after  taxes,  charges  and 
deductions  of  real  estate  loss  of  $814,000  due  to  vacan- 
cies and  diminished  rentals  in  properties  under  lease. 

The  Tobacco  World 


October  IS.  1933 


Smoking  Pipe  Manufacturers'  Code 


OR  the  i)ur])()se  of  c'o-()i)oi'atini»'  with  tlie  Na- 
tional KtH'overv  Act  bv  rochuMiiir  and  rolieviiio- 
inHMn])loyiii('iit,  iniproviiii»'  the  staiuhirds  of 
labor,  iiiereasinn'  llio  t'oiisuinption  of  iiuhistrial 
products,  iiicreasiiii»'  the  purehasinn-  power,  and  for 
the  general  impi'ovenient  of  the  iiuhistrv,  tlie  followinj: 
co(h'  f(»r  the  nianufacturors  of  smoking  pipes  is  hereby 
sn)»itiitted: 

Definitions 

1.  The  teini  "eni])k)yee"  as  herein  used  shall  iu- 
ehuli'  all  persons  enuai^ed  in  the  production  of  smok- 
ing- i)ii)es. 

'2.  The  term  "smokinu  pi})e  manufacturer"  shall 
mean  the  manufacturer  of  any  smokinu;  ])ipe  i)roduced 
from  im|)orted  oi-  domestic  woods,  or  other  substitute 
materials,  and  the  manufactuiers  of  cii^ar  and  ci»»ar- 
ette  holders  produced  from  briarwood  or  other  im- 
])orted  and  domestic  woods,  bakelite  or  other  substitute 
materials.  The  manufacturers  of  corn  and  cob  ])i|)es 
are  specifically  excluded  from  this  association. 

.*i.  The  term  "person"  shall  include  any  natural 
person,  co|)artnership,  association  or  corjjoration. 

4.  The  term  "etfective  date"  shall  be  ten  days 
after  this  code  shall  be  ai)proved  by  the  President  of 
the  United  States  or  Ms  authorized  a,u:ents. 

Labor 

1.  On  and  after  the  etVective  date  no  ])erson  en- 
^aired  in  the  smokini;-  ])ipe  industry  shall  emi)loy  any 
j)erson  under  the  age  of  sixteen  years,  ])rovi(led,  how- 
ever, that  where  a  State  law  ])i*ovides  a  hiirher  mini- 
nuun  a.Lre,  no  iierson  below  the  aire  s])ecified  by  such 
State  law  shall  be  employed  within  that  State. 

2.  On  and  after  the  etTec^tive  date,  the  employers 
in  the  smokiuir  ])ipe  industry  shall  not  em])loy  any  per- 
son f<»r  more  than  forty  hours  ])vv  week,  nor  moi«'  than 
eight  hours. 

3.  Tin*  above  schedule  shall  specifically  exclude 
non-]>i(Mlu(tive  employees  such  as  enuineers,  liremeii, 
watchmen,  office  hel]),  shi])])in«r  or  supervisory  stalT  or 
salesmen,  wlio  shall  not  be  emj)loyed  for  mor(»  than 
forty-eiiilit  (4s)  hours  per  week. 

4.  There  Is  also  specifically  excluded  fi'om  the 
above  schedule  emerireucv  or  re])airmen. 

.').  Kmjiloyees  shall  have  the  ritrht  to  orLcanize  and 
bar<iain  collectively  throuirh  rej)resentatives  of  their 
own  choosiim.  and  shall  be  free  from  interference,  re- 
straint, or  coeicion  of  em]>loyers  of  labor,  or  their 
airents,  in  the  designation  of  such  i-epresentativ<'s  or  in 
self-organization  or  in  oth<M-  concerted  activities  for 
the  ]iui"pose  of  collective  bai'uaining  or  othei*  nuitual 
aid  OI'  protection. 

i).  Xo  emj»loyee  and  no  one  seeking  employment 
shall  l>e  required  a-  a  <'ondition  (d*  employment  to  join 
any  company  union  or  to  refrain  from  joininii:,  organ- 
izing or  assisting  a  laboi-  organization  of  his  own 
choosiim.  Kvimv  employer  shall  comply  with  the  nu»xi- 
mum  hours  of  ialHu-,  minimum  rates  of  pay  and  other 
conditions  of  employment  provided  or  prescribed  by 
the  President. 

7.  On  arnl  after  the  effective  date  the  minlnuun 
wage  that  shall  be  paid  by  employers  to  any  of  their 

10 


employees  who  are  on  an  hourly  or  piecework  basis 
shall  be  in  accortlance  with  the  following  scheduh\  ])ro- 
vided,  however,  that  where  a  State  iaw  ])rovides  a 
higher  minimum  wage,  no  ])erson  employed  within  that 
State  shall  be  paid  a  wage  below  that  required  by  such 
State  law: 

a.  Machine  operators — iO  cents  per  hour: 

b.  A])prentice  machine  o|)erators — 'M)  cents  ])er 
hour;  but  in  no  event  should  such  ai)])renticeshij)  ex- 
ceed six  w^eeks; 

c.  Xon-nuichine  or  non-])roductive  employees — ,30 
cents  ])er  hour; 

d.  All  other  em])loyees,  including  office  help — $1.") 
per  week. 

8.  The  weekly  ])ay  envelope  and  existing  occupa- 
tional diirerentials  received  bv  anv  emplovee  on  An- 
gust  1,  l!Ki3,  shall  not  be  ri'duced  !)y  reason  of  the  fact 
that  his  hours  of  labor  are  reduced. 

9.  The  maximum  hours  fixed  in  the  foreu-oing  ])ara- 
graiihs  numbered  "2"  and  "3"  shall  not  a])])ly  to  em- 
ployees in  a  managerial  or  executive  capacity,  who  now 
receive  more  than  thirty-live  dollars  (Jfi35)  per  week; 
nor  to  em])loyees  on  emergency  maintenance  or  rejiair 
work;  nor  to  very  special  cases  where  restrictions  of 
hours  of  highly  skilled  workers  on  continuous  ])rocesses 
would  unavoidably  reduce  i)roduction,  but  in  any  such 
two  last-named  cases,  at  least  time  ami  one-third  shall 
be  ])aid  for  hours  worked  in  excess  of  the  nuiximum. 

10.  The  j)rovisions  of  this  code  shall  apply  to  all 
employees  regardless  of  whether  the  employee  is  com- 
])ensated  on  the  basis  of  a  time  rate  or  on  a  })iece  work 
performance. 

Administration 

The  American  Association  of  Smoking  Pi])e  Manu- 
factiir(»rs  and  The  National  .Association  of  Manufac- 
turers of  Smoking  Pipes  are  hereby  appointed  the 
agencies  for  the  administration  ami  supervision  of 
the  ju'ovisions  of  this  code,  l>ut  the  enforcement  of  the 
])rovisions  of  this  code  shall  be  entrusted  to  a  code 
authoiity  of  seven  members  to  be  electetl  by  the  Asso- 
ciati<uis  and  three  non-\otimi  re)»res(»ntatives  to  ho  ap- 
pointed by  the  President  of  the  Pnited  States. 

Unfair  Trade  Practices 

1.  \o  member  of  the  Smokiuir  Pipe  Iinlustry  shall 
sell  or  exchani^e  any  pro<luct  of  the  industiv  at  a  ])rice 
below  his  own  individual  cost  of  production  as  deter- 
mined by  a  standard  cost  accounting  system,  to  be  set 
up  by  the  co(h'  authority  for  the  Smoking  Pipe  Indus- 
try, subject  to  the  approval  and  supervision  of  the 
Administration. 

Pursuant  to  the  above  provisions,  the  code  author- 
it  v  for  the  imlustrv  shall  endeavor  to  develop  and  sub- 
niit  to  the  Administrator  for  approval  within  one  hun- 
dred twenty  (120)  days  after  the  etTective  date  of  this 
code  a  uniform  svstem  of  cost  accounting  desiirued  to 
make  possible  the  accurate  determination  by  each  mem- 
ber of  the  industry  of  his  own  individual  cost  of  pro- 
duction. 

2.  Drop  lines,  surplus  merchandise,  and  distress 
merchandise  can  cmly  be  sold  with  the  approval  of  the 
code  authoritv  hereinbefore  created. 

Tht  Tobacco  World 


-/p^Z^^y 


IT  TAKES 


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HEALTHY  NERVEt 


IV 


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FOR  FRANK' WCK  Jo; 
BRI.Nj;.-EM-BACKlPtEiE4 


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pf>r^ 


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.A.    r ^^ 


£>• 


•  ABOVE-FRANK  BUCK  has 
lugged  tons  of  rhinos,  tigers  and 
gorillas  across  the  Pacific  He  has 
to  keep  his  nerves  healthy  to 
follow  his  strange  occupation  of 
capturing  wild  aninuds  aUvel 

•  WHETHER  YOITRE  ON  A 
HOLIDAY,  or  hard  at  work, 
you'll  find  that  Camels  are  better 
for  steady  smoking. 


•  FRANK  BUCK  HAS  SMOKED 
his  way  around  the  globe  with 
Camels.  He  says,  **1  am  a  steady 
Camel  smoker.  Camels  are  milder, 
and  they  don't  upset  my  nerves.** 


Steady  Smokers  turn  to  Camels 


IT  IS  MORE  FUN  TO  KNOW 


CameU  are  made  ffx>ni 
finer,  MORE  EXPENSIVE 
tobaccos  than  any  other 
popular  brand.  You'll 
appreciate  the  mildness 
. . .  the  flavor. . .  the  added 
pleasure  in  costlier 
tobaccos. 


■  ATCNlCSf 
•  iSN* 


''Bringing  'em  back  alive  is  a  job 
packed  with  thrills,  excitement, 
and  real  danger,' '  says  Frank  Buck. 
"I  am  a  heavy  smoker,  as  you  no- 
ticed if  you  saw  my  picture,  'Bring 
*em  Back  Alive,'  but  I  can  smoke 
all  I  want  because  I  smoke  Camels. 
They  do  not  upset  my  nerves.  I 
prefer  their  mild,  rich  flavor,  too. " 

<i  i>  <f 
Turn  to  Camels  and  find  out  for 
yourself  how  true  it  is  that  Camel's 
costlier  tobaccos  taste  better . . . 
and  do  not  jangle  the  nerves.  Be- 
gin today! 


Copyright  1933, 
R.  J.  R«ynold<  Tob«cco  Compaoy 


October  i$,  jgjj 


It 


3.  Each  ])ors()ii  in  the  pipe  industry  ai»rcos  not  to 
use  any  sul)torfu.i>e  to  I'rustrato  tlio  spirit  and  intent 
of  this  code,  which  is,  amoni;-  other  thinus,  to  increase 
empk)ynient  by  a  universal  covenant,  to  remove  ob- 
structions to  commerce,  and  to  sliorten  hours  and  to 


raise  wages. 


4.  Eni]iIoyers  shall  comply  with  the  niaxinuun 
hours  of  labor,  minimum  rates  of  ])ay,  and  other  condi- 
tions of  employment  approved  or  ])rescril)ed  by  tlie 
President. 

Monopolies 

No  provision  in  this  code  should  be  interpreted  or 
a])]ilied  in  sucli  a  manner  as  to: 

a.  Promote  monopolies; 

b.  Permit  or  cnc-ouraiie  unfair  com])etition ; 

c.  Eliminate  or  o])]iress  small  enter])rise; 

d.  Discriminate  against  small  enterprises. 

Modification 

1.  This  code  and  all  the  provisions  thereof  are  ex- 
pressly nuule  subject  to  the  riirht  of  the  President,  in 
accordance  with  the  provision  of  Clause  10  (b)  of  the 


National  Industrial  Recovery  Act,  from  time  to  time 
to  cancel  or  modify  any  order,  approval,  license,  rule, 
or  regulation  issued  under  Title  I  of  said  Act,  and  spe- 
cifically to  the  right  of  the  President  to  cancel  or  mod- 
ify liis  approval  of  this  code  or  any  conditions  imposed 
by  him  upon  his  api)roval  thereof. 

2.  Such  of  the  ])i()visions  of  this  code  as  are  not 
rciiuired  to  be  included  therein  by  the  National  In- 
dustrial Recovery  Act  may,  with  the  ap])roval  of  the 
President,  be  modified  or  eliminated  as  changes  in  cir- 
cumstances or  experience  may  indicate.  It  is  contem- 
]ilated  that  from  time  to  time  su])i)lementary  provi- 
sions to  this  code  or  additional  codes  will  be  submitted 
for  the  approval  of  the  President  to  prevent  unfair 
('om])etition  in  price  and  other  unfair  and  destructive 
competitive  ])ractices  and  to  effectuate  the  other  pur- 
jioses  and  ])olicies  of  Title  I  of  the  National  Tndnstrial 
Recovery  Act  consistent  with  the  provisions  hereof. 

Respectfully  submitted. 

AMERICAN  ASSOCIATION  OP 
SMOKING  PIPE  MANUFAC- 
TURERS. 

By:  Jacques  Badkr, 

Preside  lit. 


Recommendations  for  Fertilizing  Flue- 
cured,  Sun-cured  and  Stripping  Tobacco 


IlESE  are  the  reconunendations  in  reference 

to    the    fertilization    of   flue-cured,  sun-cured 

and  shi])])ing  tobacco,  grown  on  average  soils 

in  Virginia,  North  Carolina,  South  Carolina 

and  (reorgia  for  1934. 

I.  Fertilizers  for  Bright  Flue-Cured  Tobacco 

1.  Analyses  of  mixtures  and  rates  of  applica- 
tions: 

(1)  For  Heavy  or  More  Protective  Soils — Three 
per  ct'Ut.  total  nitrogen,  10  per  cent.  avaihd)le  phos- 
phoric acid,  and  (>  per  cent,  jiotash.  To  be  applied  at 
the  rates  of  800  to  10(K)  ])ounds  to  the  acre. 

(2)  For  Light  or  Less  Productive  Soils — Tiiree 
per  cent,  total  nitrogen,  8  per  cent.  availa)>le  phos- 
])horic  acid,  and  C  per  cent,  potash.  To  be  applied  at 
the  rates  of  1000  to  1200  pounds  to  tbe  acre. 

Note  1:  Where  high  topping  is  practiced  and 
heavy  yields  are  expected,  the  potash  content  may  be 
increased  to  8  to  10  pci-  cent,  in  a  thousan<l  pound 
application  jjer  acre  with  profital)h'  results. 

Note  2:  The  above  analvses  niav  be  modified,  pro- 
vided  the  given  ratios  are  maintaint'd  and  the  recom- 
mended sources  of  jjlant  food  are  used. 

2.  For  Control  of  *' Sand- Drown"  (Magnesia 
Hunger). 

It  is  recommended  that  fertilizers  carry  2  per 
cent,  magnesia  (MgO),  at  least  one-half  of  which  shall 
be  derived  from  W'ater  soluble  materials. 

3.  Chlorine: 

Available  experimental  data  from  briu:ht  tol)acco 
sections  of  Virginia,  North  Carolina,  South  (.'arolina 


and  (Jeorgia  show  that  a  small  (piantity  of  chlorine  in 
the  tobacco  fertilizer  increases  the  acre  value  of  the 
crop.  Ex|)eriments  have  shown,  however,  that  an  ex- 
cessive amount  of  chlorine  in  fertilizers  used  for  to- 
bacco injures  its  growth  antl  reduces  quality,  produc- 
ing a  thick  brittle  leaf,  which  when  cured  becomes  ^hin, 
soggy  and  dull  in  color.  It  also  has  an  unfavorable 
effect  upon  the  burning  «iuality  of  the  cured  leaf.  It 
i-j  reconnnended,  therefore,  that  fertilizers  be  com- 
pounded in  such  proportions  that  the  fertilizer  mix- 
tures shall  contain  2  ]M'r  cent,  chlorine. 

4.  Sulphur: 

Since  experiments  show  that  maturity  is  delayed 
and  the  colors  of  the  cured  leaves  have  a  tendencv  to 
be  red,  when  large  cpumtities  of  suljilnir  are  included 
in  the  fertilizer  mixtures,  it  is  recommen<led  that  fer- 
tilizers for  bright  tobacco  be  formulated  so  as  to  con- 
tain a  minimum  <piantity  of  sulphur. 

5.  Sources  of  Plant   Food   Constituents: 

(1)  Nitrogen — One-half  of  the  nitrogen  should  be 
derived  from  high  grade  organic  materials  of  plant  or 
animal  origin,  such  as  cottonseed  meal,  fish  scrap,  and 
1  igh  grade  tankage.  (Fertilizers  that  are  claimed  to 
be  ma<le  according  to  the  reconnnended  formula 
.sJiould  contain  not  less  than  50  per  cent,  of  the  total 
iiitroi-en  in  organic  form  and  not  less  than  40  per  cent. 
«'f  the  t<»tal  nitrogen  should  be  water  insoluble.)  At 
least  one-fourth  of  the  total  nitrogen  should  be  derived 
from  nitrate  of  soda  and  or  nitrate  of  potash.  The 
remainder  should  be  derived  from  such  materials  as 
urea  and  or  standard  inorganic  sources  of  nitrogen. 

The  Tobacco  World 


I 


October  is,  1933 


13 


(2)  Phosi)]ioric  acid — To  be  derived  from  super- 
]»hos])]iate,  doul)le  sii])erphosphate  and/or  dicalcium 
phosphate. 

(3)  Potash — To  be  derived  from  any  source  of 
availabk^  ])otash,  provided  the  chlorine  content  of  the 
niixetl  fertilizers  so  coin])(>nnded  does  not  exceed  2  per 
cent.  If  tobacco  bv-j)roducts  are  used  as  a  source  of 
potash,  these  must  be  sterilized  to  j^uard  against  dis- 
ease. 

II.  Fertilizers  for  Dark  Tobacco  (Sun-Cured  and 

Shipping) 

1.  Analysis  of  Mixtures: 

Use  S  per  cent,  available  ])hosphoric  acid,  3  per 
c'ciit.  nitro,i»en,  and  3  per  cent,  potash. 

Note  3.  The  above  analysis  may  be  modified,  pro- 
^•ide(l  the  iifiven  ratios  are  maintained  and  the  recom- 
mended sources  of  plant  food  materials  are  used. 

2.  Amount  of  Fertilizers: 

Use  ()(!()  to  l(KH)  ])ounds  ])er  acre  in  the  drill  thor- 
oughly mixed  with  the  soil  about  ten  days  prior  to 
trans])lantinL»'.  If  the  analysis  is  modified  as  provided 
for  i'l  Note  3,  use  etpiivalent  amounts  of  plant  food 
materials  per  acre. 

3.  Source  of  Plant  Food  Constituents: 

(1)  Phosphoric  acid — derived  from  superphos- 
phate. 

(2)  Potash — derived  from  any  source  of  available 
puta.^h.  j^rovided  the  chlorine  content  of  the  mixed  fer- 
tilizer so  compounded  does  not  exceed  2  per  cent.  If 
tobacco  by-products  are  used  as  a  source  of  potash, 
tJiese  should  be  sterilized  to  guard  against  spread  of 
diseases. 

(3)  Nitrogen — One-half  of  the  nitrogen  should  be 
derived  from  high  grade  organic  materials  of  plant 
or  animal  origin,  such  as  cottonseed  meal,  fish  scrap, 
and  hiuli  grade  tankage.  (Fertilizers  that  are  claimed 
to  )h'  made  according  to  the  recommended  formulas 
should  contain  not  less  than  5(1  per  cent,  of  the  total 
nitrogen  in  organic  form  and  not  less  than  40  per  cent. 
ot  tlu*  total  nitrogen  should  be  water  insoluble.)  At 
least  one-fourth  of  the  total  nitrogen  should  be  derived 
from  nitrate  of  soda  and  or  nitrate  of  potash.  The 
remainder  should  be  derived  from  such  materials  as 
urea  and  or  standard  inorganic  sources  of  nitrogen. 

ni.  Fertilizers  for  Plant  Beds 

Injury  due  to  excess  of  chlorine  has  been  widely 
observed  in  tobacco  plant  beds.  Since  fertilizers  are 
applied  to  ))lant  beds  in  relatively  large  quantities, 
even  a  small  ])ercentage  of  chlorine  in  the  fertilizers 
may  cause  jjlant  bed  injury.  It  is,  therefore,  recom- 
mended that  oidy  such  materials  as  are  practically 
free  of  cidorides  be  used  for  making  plant  bed  fer- 
tilizers. It  is,  too,  recommended  that  a  fertilizer  con- 
taining H  j)er  cent,  yihosphoric  acid,  4  per  cent,  nitro- 
gen, and  3  per  <M'nt.  j)otash  from  the  same  sources  as 
recommended  under  Section  1,  Subsection  5  be  used, 
except  that  all  potash  is  to  be  derived  from  high  grade 
sulphate  of  potash  and  or  sulphate  of  potash-mag- 
nesia. The  addition  of  1  per  cent,  available  magnesia 
(MgO)  will  be  beneficial  in  certain  cases  and  its  inclu- 
sion is  generally  to  be  recommended. 

Committee:  C.  B.  Williams,  chairman.  North  Car- 
olina; T.  B.  Ilutcheson,  Secretary,  Virginia;  W.  W. 

^4 


Garner,  Bureau  of  Plant  Industry;  E.  E.  Clayton,  Bu- 
reau of  Plant  Industry;  J.  E.  McMurtrey,  Bureau  of 
Plant  Industry;  T.  L.  Coi)ley,  Virginia;  H.  P.  Cooper, 
South  Carolina;  W.  M.  Lunn,  South  Carolina;  H.  R. 
^IcGee,  South  Carolina;  E.  Y.  Flovd,  North  Carolina; 
K.  F.  Poole,  North  Carolina;  L.  G.'Willis,  North  (Caro- 
lina; E.  G.  Moss,  North  (Vrolina;  E.  C.  Westbrook, 
Georgia;  and  J.  M.  Carr,  Georgia. 

Recommendations  Dealing  With  Downy  Mildew  or 
Blue  Mold  Disease  of  Tobacco 

This  disease  is  caused  by  a  fungus  which  spreads 
from  plant  to  j)lant  and  bed  to  bed  by  the  spores  ])ro- 
duced  on  the  under  leaf  surfa<*es.  These  spores  are 
verv  light  and  are  easilv  carried  bv  air  currents  or  bv 
men.  Since  the  sjmres  jiroduced  during  one  night  are 
practically  all  dead  by  noon  of  the  day  followini;-,  it 
is  advised  that  during  the  early  stages  of  disease  at- 
tack, when  the  infection  is  present  in  oidy  a  few  siiots, 
the  chances  of  disease  s])rea(l  be  reduced  by  working 
in  the  beds  during  the  afternoon. 

Beds  in  some  locations  are  more  severelv  attacked 
than  in  others,  hence  it  is  advisable  to  sow  several 
beds.  Generallv  beds  in  warm  sunnv  locations  suffer 
*he  least  from  the  disease,  and  the  i)lants  in  such  beds 
make  the  most  rapid  recovery. 

Early  sowing  is  recommended  because  large 
]>lants  are  not  injured  as  severely  as  small  ])lants,  and 
recover  more  (piickly. 

Thin  stands  give  stronger  plants  which  are  bet- 
ter able  to  withstand  the  disease. 

No  fertilizer  treatment  will  control  this  disease. 

Sometime  after  the  disease  makes  it  ai)pearanc(' 
in  the  bed,  there  follows  a  period  of  severe  dis<'ase 
attack.  This  period  is  usually  limited  to  three  to  four 
days,  after  which  plants  begin  to  recover.  During  the 
recovery  ])eriod  every  etTort  should  be  made  to  pro- 
vide good  growing  conditions.  If  the  soil  is  dry  the 
])lants  should  be  watered.  Usually  the  plants  will  not 
lecpiire  fertilization  at  this  time,  but  in  cases  where 
there  is  distinct  evidence  of  nitrogen  shortage  one  or 
two  aj)i)lications  of  nitrate  of  soda  may  b<»  made  at 
the  rate  of  not  over  two  i)ounds  in  100  gallons  of  water 
to  100  scpiare  yards  of  bed.  PiXcessive  treatments  ol 
any  sort  will  cause  great  injury  by  checking  the  plant> 
and  retarding  recovery. 

With  respect  to  transplanting,  it  is  a<lvisabli' 
when  possible  to  get  the  plants  into  the  field  in  ad- 
vance of  disease  attack.  Plants  should  not  be  trans- 
jilanted  during  the  period  that  the  disease  is  most  se- 
vere. Plants  that  have  been  attacked  by  this  disease 
are  often  in  a  weakened  condition  and  should  receive 
extra  care  in  transplanting. 

At  the  present  time  spraying  is  not  recommended 
tor  the  control  of  this  disease. 

While  the  above  recommendations  will  be  of  con 
siderable  aid  to  growers,  it  is  to  be  emi>hasized  that 
more  efTective  measures  for  controlling  this  <liseas«' 
uiust  be  worked  out. 

Subcommittee  of  Plant  I^Uhologists  of  the  South 
eastern  Tobacco  Kesearch  Connnitteo:  E.  E.  Clayton, 
U.  S.  D.  A.;  R.  G.  Henderson,  Virginia;  and  K.  F. 
Poole,  North  Carolina. 

T^  T^acco  World 


BAYUK  BULLETIN 


Wt  DOOURnUIT 


\  OLUME  I 


OCTOBER  15,  1933 


NUMBER  21 


PHULOFAX 

(The  Retailer^s  Friend) 


SAYS 


Didja  know  this? 
"The  average  age  of 
the  population  of  this 
country  will  soon 
reach  35  years  or 
over" — so  says  United 
States  News.  Well,  it's 
among  men  who've 
of  discretion  that  we 
greatest    number    of   cigar 


readu'd 
find    the 
smok'-rs. 


years 


MEMOIRS   OF  ALEX  SMART 


But  let's  not  get  gray  hairs  in  our 
heati  trying  to  figure  out  how  many 
men  moke  cigars  .  .  .  let's  say  that 
every  man  could  increase  his  smoke- 
plea.  ;ae  if  he  DID  smoke  cigars — and 
then  j?et  busy  getting  a  convert  to 
cigais  every  working  day  and  on 
Sunday,  too. 

If  you  had  to  go  out  and  get  a  new 
job,  Mr.  Salesman,  do  YOU  know 
what   your    three    best   quaU&cations 

are? 

"A  good  IMPRESSION  without 
EXIMIESSION  is  DEPRESSION"  so 
send     in   L.   M.  T.    Okeh,   Leo,  send 

us  2:jO. 

Alt  you  lajHng  the  groundwork  for 
box  trade  to  Mr.  Smoker  for  Thanks- 
givini?  Day  .  .  .  for  Christmas  Day 
.  .  .  petting  names  and  addresses  of 
potential  customers  ,  ,  .  their  favorite 
brand,  etc.? 

H<iw  much  rent  do  you  pay,  Mr. 
Retailer,  as  against  your  volume  of 
business?  Department  of  Commerce 
says  "Average  rent  paid  by  retail 
stori.-^  in  the  United  States  amounts 
to  $1.17  for  each  $100  of  sales."  En- 
lijfhti  ning,  isn't  it?  These  figures  as 
of  I '.•19.  Rents  lower  now?  Sales 
high 


vr 


Supersalesman  tells  of 
jobs  he  almost  got 


SYNOPSIS:  'The  fact  that  I've  been  with  prac- 
ticai\rf  cK'try  cigar  Tnanu/actuTer  in  the  United 
Suttei  jor  pertods  of  two  weeks  to  at  least  two 
months,  amply  qualifies  me  to  pass  judgment  on 
what's  wrong  %uith  them  and  what's  right  with  us 
salesmen,"  writes  Mr.  Smartby  way  of  introduction. 
In  tKe  opening  chapter  of  hn  memoiri,  the  author 
tells  how  he  left  his  first  job  after  a  disagreement 
with  an  employer  who  was  too  dumb  to  "hav« 
learned  me  anything." 


If  a  jobber  or  a  retailer  pirates 
contiolk'd  brands  of  cigars,  isn't  that 
jobln  r  or  retailer  just  as  guilty  of 
"unfair  competition"  as  the  jobber  or 
retailt'r  who  ships  controlled  cigar 
brands  out  of  the  allotted  territory? 

0  T..  B.  inquires  ".Should  a  salesman 
be  ;iM  advertising  man?"  D.  B,  I.'s 
ansv. .  r  is  that  a  salesman  IS  an  ad- 
vtri:  ing  man, 


R»  ui  these  two  salesmen's  reports. 
Botli  work  in  adjacent  territories  ca- 
teri?iir  to  same  kind  of  consumers* 
trad.  A  says,  "Out  of  my  480  cus- 
tom, is,  107  have  my  X  brand  of 
ciRai>  but  it  is  not  selling."  B.  the 
oth.  -  salesman  says,  "Out  of  my  482 
cusf.iners,  4.39  have  my  X  brand  of 
cigar  and  it  is  selling  fine."  What's 
th"     ♦'■prence  between  these  two  ter- 


(7i^^' 


D.aL 


*^"'>rUn»d  wlik  BAYVK  CIGARS,  INC.,  PkUm- 
d^llfhim^Mmk^*  mf  fkmm  r%ar*  •<*«#    1991 


There  were  four  other  jobbers  in 
the  town  wherein  I  was  living  at  that 
time  and  I  proposed  to  give  each  one 
of  them  the  chance  to  hire  me,  but  I 
used  my  head  alright  ...  I  didn't 
want  to  appear  anxious,  for  you  see 
it  was  in  the  summer  time  and  this 
town  got  big  business  from  the  nearby 
shore  resorts.  .  .  .  All  the  jobbers 
were  mighty  busy  during  the  "season" 
and  everyone  had  to  work  pretty  hard. 
If  I  didn't  locate  myself  with  any  of 
them  until  the  fall,  it  was  okay  by  me, 
as  my  ideas  would  not  go  over  so  hot 
or  get  the  attention  they  deserved 
when  all  the  jobbers  were  doing  lots 
of  business  anyhow. 

Then,  too,  the  salesmen  of  all  these 
jobbers  had  to  work  very  late  nights 
during  the  rush  period  of  resort  busi- 
ness and  so  did  the  Bosses.  Well,  as  I 
said  before,  if  I  didn't  hook  up  until 
after  the  busy  season,  the  jobbers 
would  just  have  to  get  along  without 
me  until  things  slowed  up  a  little  and 
I  could  demonstrate  my  brain-stuff  to 
better  advantage. 

They  Don^t  Come  Too 
Big  For  Me 

Anyhow,  I  went  to  see  the  largest 
jobber  first  .  .  .  they  don't  come  any 
too  big  for  me  .  .  .  called  on  him 
quite  early  in  the  morning  along  about, 
say,  10:.30.  His  whole  works  were 
hustling,  getting  up  and  shipping  out 
orders.  I  slipped  right  up  to  the  Boss 
and  let  him  have  it  right  out  of  the 
barrel:  "Do  you  want  a  good  man  to 
bring  in  more  orders.  Mr.  Boss?"  says 
I   .   .   .   real  snappy-like,  you  know. 

"No,"  came  back  he,  "could  use 
someone  to  help  get  out  orders 
though."  I  stood  for  that  disparaging 
inference  and  held  my  temper,  but  I 
had  to  defend  myself,  and  said,  "Say, 
Mister,  I'm  no  shipping  clerk  .  .  . 
what  do  you  think  I  am  ?  .  .  .  Where 
dahell  did  you  get  the  idea  of  my  help- 
ing get  out  orders  ?  .  .  .  I  bring  *em 
in,  I  do  .  .  .  I'm  a  Salesman."  I  im- 
pressed him  alright  'cause  he  replied, 
"Well,  I  can't  fool  with  you  now  .  .  . 
come  back  at  5:30  this  afternoon  and 
I'll  look  you  over."  Me  back  at  5:30 
with  a  twilight  baseball  game  called 
at  5  o'clock?  Well,  what  was  my  fun 
was  his  funeral,  and  I  passed  that 
busy  bird  up. 

At  the  baseball  game,  T  ran  into  a 
friend  of  mine.  I  asked  him  if  he 
knew  of  any  of  the  jobbers  who 
wanted  a  good  salesman.  He  told  me 
he  did  and  asked  if  I  knew  of  a  good 
salesman  who  wanted  a  job  ...  I 
said  I  knew  one  and  he  asked  me  who 
it  was.  I  replied  that  I  was  the  fellow 
who  wanted  to  make  a  connection.  He 
said,  "Oh,  the  jobber  I  had  in  mind 
wants  a  good  salesman." 

The  dumb  cluck  ...  it  took  me 
another  three  minutes  to  convince  him 
that  I  was  talking  about  myself  and, 
finally,  he  told  me  the  name  of  the 


jobber  who  wanted  a  good  salesman. 
They  were  a  fine  house,  so  he  said  .  .  . 
nice  people  to  work  for  .  .  .  expected 
every  nian  to  get  on  the  job  and  stay 
on  the  job.  With  my  eagle  eye  look- 
ing after  No.  1,  I  inquired  "how  did 
they  pay"  and  he  commented  that  Dun 
and  Bradstreet  said  they  paid  good.  I 
never  heard  of  Bradstreet  .  .  .  some- 
how or  other  thought  I  knew  a  sales- 
man by  the  name  of  Dun  .  .  .  and  if 
both  these  brother-salesmen  said  the 
house  paid  alright,  I  was  willing  to 
take  a  chance  but  they'd  have  to  pay 
my  price,  believe  you  me. 

Another  Jobber  Misses 
A  Good  Thing 

When  I  went  to  see  this  jobbing 
house,  we  got  down  to  the  question  of 
business  pronto.  The  main  squeeze  of 
this  concern  was  not  a  bad  fellow  and 
when  I  told  him  I  was  willing  to  ac- 
cept a  job  with  him,  he  thanked  me 
and  said,  "that  was  real  nice  of  me." 
Before  he  had  an  opportunity  to  get 
me  to  listen  as  to  the  territory  which 
was  open,  I  butted  right  in  and  in- 
formed him  as  to  the  salary  I  could 
afford  to  accept  from  him. 

Of  course,  I  had  little  or  no  knowl- 
edge of  what  lines  he  carried  or  what 
volume  of  business  he  anticipated  from 
whatever  territory  I  was  to  cover,  but 
those  minor  points  could  wait  until  the 
status  of  the  old  filthy  lucre  was  set- 
tled with  me  ...  no  use  my  worry- 
ing about  chances  of  advancement  to 
better  jobs  with  his  house. 

If  I  was  willing  to  go  to  the  bat  for 
him,  I  wanted  the  salary  I  thought  I 
might  be  able  to  earn  .  .  .  whether  I 
did  or  not,  was  his  gamble.  The  most 
he  could  lose  was  what  he  paid  me 
while  I  was  finding  out  whether  I 
liked  the  job  or  not.  I  used  up  a  lib- 
eral line  of  lingo  to  score  these  view- 
points and  finally  did  let  him  get  in  a 
word  edgewise.  He  said  that  I  seemed 
to  be  more  interested  in  what  I  got 
out  of  the  job  instead  of  what  I  put 
into  the  job  .  .  .  that,  if  I  were  half 
as  good  a  man  as  I  thought  I  was,  I 
was  too  high  priced  for  him. 

I  didn't  get  all  he  said,  but  to  hurry 
it  up  a  little,  I  told  him  I'd  take  107o 
less  than  my  original  asking  price.  He 
came  back  with,  "Listen,  if  I  paid  you 
nothing  for  my  estimation  of  your 
value,  I'd  expect  a  refund."  That  went 
over  my  head  'cause  of  my  being  a 
smart  business  man  and  not  up  on  the 
meaning  of  wise-cracks.  Anyhow,  I 
saw  he  was  not  making  any  headway 
with  me  so  I  gave  him  the  opportunity 
to  take  up  no  more  of  my  time  by 
saying,  "Well,  I  guess  we  can't  get 
together  today.  I'll  come  in  to  see  you 
some  other  time." 

That  made  him  real  polite  and  he 
remarked — "Yes,  do  .  .  .  but  be  sure 
to  call  me  on  the  'phone  first  as  to 
when  you'll  be  here."  Of  course,  I  told 
him  iM  favor  him  to  that  extent.  I 
called  him  up  at  least  a  half-dozen 
times  and  his  operator  always  in- 
formed me  that  he  was  out.  Lucky 
break  I  got  in  not  tying  with  such  a 
house — the  Boss  was  never  in. 

{To  he  confirmed  ?>/  next  ts.«?f«e) 

Does  Alex  Smart  land  a  job  on  his 
next  attemot?  What  talking  points 
does  he  use?  Maybe  employers  do  not 
agree  with  Alex  Smart's  ideas  but 
maybe  the  employers  have  been  wrong 
and  are  wrong.  Readers  are  requested 
to  withhold  iudgment  until  final  in- 
stallment. You  ain't  read  nothing 
yet. — Author. 


DEALER  CASHES  IN 

ON  HANDICAP 

News  Sleuth  C.  T.  Herbert  sends  in 
a  story  of  the  world's  most  unusual 
smoke  shop.  It  is  a  combination  cigar 
store  and  lunch  counter — owned  by  a 
man  who  is  a  deaf  mute  and  manned 
by  two  assistants  who  likewise  neither 
hear  nor  speak. 

Many  of  the  customers  of  this  Silent 
Smoke  Shop  are  mutes  from  a  nearby 
institution.  But  the  personnel  have 
developed  an  uncanny  ability  to  read 
lips,  interpret  signs  and  even  to  tell 
by  the  direction  of  the  customer's  eyes 
which  brand  of  cigar  he  wants.  Thus 
they  have  no  difficulty  in  serving 
ordinary  patrons. 

The  proprietor  of  this  unusual  shop 
is  a  shining  example  of  the  old  saying 
that  you  can't  keep  a  good  man  down. 
By  intelligence  and  grit  he  has  trans- 
formed a  handicap  into  an  advantage. 
The  novelty  of  the  shop  and  its  sales 
force  has  resulted  in  an  enviable  vol- 
ume of  trade. 

What  can  you  do  to  make  your  store 
appeal  to  some  particular  class  of 
trade,  as  well  as  the  general  public? 
Think  it  over. 


THE  "SWITCHER" 

WILL  GIT  YOU 

— ef  you  don't  watch  out.  So  says 
John  J.  Snyder,  veteran  cigar  sales- 
man. 

There  are  still  plenty  of  "brand 
switchers"  among  cigar  smokers 
(writes  Mr.  Snyder).  So,  Mr.  Sales- 
man, don't  let  any  dealer  kid  you  that 
it's  not  necessary  for  him  to  display 
your  brand  prominently  "because  it 
has  a  big  call  anyway."  That's  hooey 
with  a  great  big  H. 

"Out  of  sight,  out  of  mind"  is  only 
too  true.  The  fastest  selling  cigar  in 
the  world  won't  keep  up  its  volume  if 
it's  hidden  away.  And  furthermore, 
it's  to  the  dealer's  advantage  to  dis- 
play the  fast  sellers.  It's  just  plain 
commonsense  to  back  proved  winners 
rather  than  a  lot  of  also  rans. 


MANY  ENTRIES  IN 
''GRAND  OLD  MAN"  RACE 

The  Bayuk  Bulletin's  offer  of  a  five- 
dollar  prize  for  the  oldest  cigar  sales- 
man still  actively  selling  for  a  jobber, 
manufacturer  or  dealer  has  brought  in 
a  host  of  entries.  If  you  are  a  real 
old  timer  ...  or  know  of  one  .  .  . 
write  to  Phulofax,  care  of  Bayuk  Ci- 
gars, 9th  Street  and  Columbia  Ave- 
nue, Philadelphia.  The  contest  closes 
November  1st. 

Among  the  contenders  for  the  prize 
are:  A.  J.  D.  Fink,  C.  R.  Cox,  Sol 
Cohn,  A.  B.  Creech.  C.  O.  McClure, 
J.  J.  Snyder,  D.  M.  Shannon,  H.  D. 
Soyster,  E.  C.  MacAllister,  F.  A.  Nie- 
miller,  A.  G.  Nesbit,  Harry  E.  Reed. 


BAYUK     BRANDS     BtILD    BUSINESS 

Bayuk  Philadelphia  Perfeclo 
Havana  Ribbon 
Maparuba 

Charles  Thomson 
Prince  Hamlet 


MIA. 


Will  Endorses  Price  Control 

X  A  HEARTY  endorsement  of  price  control, 
Frank  G.  P.  Will,  executive  vice-i)resident  of 
G.  JI.  P.  Cigar  Com})any,  said:  "While  our 
business  is  not  directly  alTected  by  the  pro- 
posed Retail  or  Drug  Code,  we  wish  to  exi)ress  our 
eni])hatic  endorsement  of  the  ])rinciple  embodied  in 
These  codes  in  relation  to  whole  or  i)artial  cost  reccivery 
l)y  retailers.  AVe  want  to  imi)ress  upon  you  that  the 
cigar  and  cigarette  retailers  are  dependent  upon  price 
control. 

"During  the  past  few  years  the  large  interests  and 
chiselers  have  absolutely  destroyed  and  put  out  of  busi- 
ness manv  small  dealers.  Without  i)rice  control,  small 
ciirar,  cigarette  and  tobacco  dealers  are  positively 
doonnMl,  because  there  is  no  question  but  what  the  chis- 
eler  will  soon  use  the  advantages  secured  against  the 
small  dealer. ' ' 

Bayiik  Bits 

A.  H.  Lehmann,  of  the  Kearney-Lehmann  Co., 
UutValn.  X.  Y.,  visited  Bayuk  headquarters  with  his 
son,  bcith  verv  enthusiastic  over  the  wav  Bavuk  Phil- 
lies  are  a])pealing  to  consumers  in  their  distributing 
sector,  riidaunted  by  the  Senators'  loss  of  theWorld's 
Series,  the  Washington  Tol)aeco  Company  continues 
to  will  witli  Hayuk  Phillies,  hitting  them  out  to  the  far 
corners  of  the  territory.  William  Callahan,  proprie- 
tor of  the  Atlantic  Tobacco  Company,  distributing 
Hayuk  Phillies  throughout  Cape  May  County,  X.  J., 
stopi>ed  in  at  Hayuk  headcjuarters  the  other  day  and 
arranged  for  holiday  shipments. 

Cigar  Box  Factory  Strike  Settled 

A  strike  at  the  Elkeles  cigar  l)ox  factory  at 
(^^uakertown.  Pa.,  involving  150  workers  and  in  i)rog- 
ress  since  September  10th,  over  wage  disputes,  was  set- 
tled last  week  through  Federal  La})or  Department  and 
American  Federation  of  Labor  representatives.  All 
employees  will  be  given  their  former  positions. 


Jack  Merriam,  of  M.  Hustillo  &  Merriam,  Tampa 
manufacturers  of  the  Espadilla,  was  a  visitor  at  Yahn 
&  McDonnell  last  week,  and  Joseph  F.  Martin,  of  the 
Nicholas  Co.,  New  York  City,  was  a  visitor  this  week. 


Trade  Notes 


The  Royalist  factori%  North  Second  Street,  is 
maintaining  a  steady  pace  to  meet  the  demand  for 
I  hell-  brau(L 


Mr.  Greenwood,  of  the  Pinkussohn  Tobacco  Co., 
was  in  town  last  week  gathering  in  the  orders  for  holi- 
day shipment. 


Picketing  continued  in  Philadelphia  last  week,  and 
a  y)rominent  de|)artmenl  store  was  the  otTender,  having 
aclvertised  jiopular  brauds  of  cigarettes  at  ninety- 
seven  cents  a  carton. 


Yahn  &  McDonnell,  local  distributors,  are  putting 
on  an  aggressive  sales  campaign  this  week  on  Peper's 
Pouch  ^lixture,  retailing  at  25  cents,  and  Listerine  Cig- 
arettes, both  products  of  the  Christian  Peper  Tobacco 
Co.,  St.  Louis. 


I.  H.  White,  manag(»i-  of  tlie  cigar  department  of 
John  Wagner  &  Sons,  made  a  trij)  through  eastern 
Pennsvlvania  territorv  on  Mondav  in  the  interest  of 
his  firm's  brands  and  returned  with  encourairing  re- 
ports and  a  splendid  volume  of  orders.  lie  experi- 
enced an  exceptionally  good  call  for  the  higher  priced 
brands. 


George  Zitferblatt,  of  (leo.  Zitferhhitt  &  Co., 
South  Third  Street  manufacturers  of  the  Habanello, 
has  just  i-eturned  from  a  trip  through  the  middle  west- 
cm  territoiy,  returning  via  HulTalo  and  Pittsburgh. 
He  lepoits  a  decided  imjirovement  in  conditions  in 
the  teiritory  covered,  and  the  outlook  for  future  busi- 
ness highly  promising. 


I6 


David  F.  Morris,  able  co-imrtner  with  Charlie 
Hond  in  the  agency  of  the  Philippine  (lovernment,  was 
in  Philadelphia  last  week  en  route  to  Haltimore  and 
Washington  in  the  interest  of  promoting  the  sale  of 
Manila  cigars.  Dave  reports  that  Manila  business  is 
enjoying  a  nice  demand  and  sincerely  believes  that 
that  demaiul  will  continue  to  improve  in  the  coming 
months. 

Tht  Tobacco  World 


Hearing  for  Cigar  Container  Code 

PUHLK^  hearing  on  a  ( V)de  of  Fair  Comjie- 
tition   for   the   (Igar   (\)ntainer   Manufactur- 
ing Industry  will  be  held  in  tlie  caucus  room 
of  the  Old  House  Office  Huilding  on  Thursdav, 
October  If),  V.m,  at  10  A.  M.,  by  Deputy  Administra- 
tor Tom  Glasgow,  it  was  announced  bv  the  Xational 
Recovery  Administration   on  AVednesday. 

The  proi)osed  code  sets  up  the  Xational  (Mgar  Hox 
Manufacturers  Association  as  th(>  Code  Authority  and 
sets  up  a  forty-hour  work  week  maximum  with  fin  ex- 
ception of  forty-eight  hours  per  week  during  i)eak  i)e- 
riods  when  permission  shall  be  given  bv  the  Code 
Author  it  V. 

Three  minimum  wage  scales  are  set  uj),  that  in 
the  Pacific  Coast  States  to  be  fortv  cents  per  hour,  in 
the  northern  and  eastern  States  thirty-two  and  a  half 
cents  per  hour  and  in  the  southern  States  thirtv  cents 
})er  hour. 

Protest  Against  Price  Cutting 

OHAC(M)  retailers  in  Xew  York  and  Pliiladel- 

phia    have    protested    to    President    Kooseveli 

against  the  cigarette  price  policy  of  the  A.  ^ 

P.,   maintaining  that   the  chain   store's   price 

cutting  is  a  violation  of  the  X.  H.  A.  and  a  breach  of 

trade  ethics  calling  for  governnH-ntal  intervention. 

A  part  of  the  Philadelpliia  i)r()test  consisted  of 
]»icketing  lOO  of  tiie  A.  iNc  P.  stores  for  two  davs. 


STATEMENT  OF  THE  OWNERSHIP.  MANAGEMENT  CIR- 
CULATION, ETC.,  REQUIRED  BY  THE  ACT  OF  CON- 
GRESS OF  AUGUST  24,  1912. 

0£  THE  TOBACCO  WORLD.    Published   Semi-Monthly   at   Philadelphia.   Penna., 

for  (.October  1,  U>J3, 


State  of  Pennsylvania,      ) 
County  of  Philadelphia,    \ 


ss. 


Before  me.  a  Notary  Public  in  and  for  the  State  and  County  aforesaid,  per- 
sonally appeared  Gerald  B.  Hankins.  who.  having  been  duly   sworn  according  to 

livVot  I***'*"  *"**  ''^- '  ^^^^  ^^  '*  ^^^  business  manager  of  THE  TOBACCO 
WORLD,  and  that  the  following  is.  to  the  best  of  his  knowledge  and  belief,  a 
true  statement  of  Ihe  ownership,  management  (and  if  a  daily  paper  the  circula- 
tion), etc..  of  the  aforesaid  publication  for  the  date  shown  in  the  above  caption, 
rciiuired  by  the  Act  of  August  2A,  1912.  embodied  in  Section  411.  Postal  Laws  and 
Regulations. 

1.  That  the  names  and  address  of  the  publisher,  editor,  managing  editor  and 
business  manager  are: 

Publisher -The  Tobacco  World  Corjwration,  236  Chestnut  Street,  Philadel- 
phia. Pa. 

Editor— Hobart  B.  Hankins,  236  Chestnut  Street,  Philadelphia,  Pa. 

Managing  Editor— None. 

Business  Manager— Gerald  U.   Hankins.  236  Chestnut  Street.   Philadelphia, 

2.  That  the  owner  is:  The  Tobacco  U.rl.l  (  urporation.  236  Chestnut  Street, 
Philadelphia,  Pa.— Hobart  B.  Hankins.  236  Lhestnut  Street.  Philadelphia.  Pa. 

3.  That  the  known  bondholuers.  mortgagees  and  other  security  holders  own- 
ing or  holding  one  per  cent,  or  more  of  the  total  amount  of  bonds,  mortgages  or 
other  securities  are:  None. 

4.  That  the  two  paragraphs  next  abore.  giving  the  names  of  the  owners, 
•tockholdert  and  security  holders,  if  any,  contain  not  onlv  the  list  of  stockhold- 
ers and  security  holders  as  they  appear  upon  the  books  of  the  company  but  also, 
in  cases  where  the  stockholder  or  security  holder  appears  upon  the  books  of  the 
company  as  trustee  or  in  any  other  fiduciary  relation,  the  name  of  the  person  or 
corporation  for  whom  such  trustee  is  acting  is  given,  also  that  the  said  two  para- 
graphs contain  statements  embracing  affiant's  full  knowledge  and  belief  as  to 
the  circumstances  and  conditions  under  which  stockholders  and  security  holders 
who  do  not  appear  upon  the  books  of  the  company  as  trustees,  hold  stock  and 
securities  in  a  capacity  other  than  that  of  a  bona  fide  owner;  and  this  affiant  has 
no  reason  to  believe  that  any  other  person,  association  or  corporation  has  any 
interest  direct  or  indirect  in  the  said  stocks,  bonds  or  other  secttfities  than  as  s« 
stated  by  him. 


GERALD  B.  HANKINS, 

Business  Manager. 


Sworn  to  and  subscribed  before  me  tbit 
22d  day  of  September.  lyj.V 

W.  KING  ALLEN. 
(Seal)  Notary  Public. 

My  commission  expires  January  22.  19J7. 

October  is,  t93S 


MURIEL 


NEW   SIZE 


5^ 


Only  mass  production  makes 
possible  this  excellent  10^  cigar 
quality  for  5^. 


Mfd.  by 
r.   LOBItLAkU  CO..  INC. 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION  -^^^Ehl^ 

OF  UNITED  STATES  ^^'^MM^ 

JESSE  A.  BLOCH.  Wheeling.  W.  Va President 

CHARLES  J.   F.ISEN'LOHR.   Philadelphia,  Pa Ex-President 

JULIUS  LICHTENSTEIN.  New  York,  N.  Y Vice-President 

WILLIAM  BEST.  New  York,  N.  Y Chairman  Executive  Committee 

MAJ.  GEORGE  W.  HILL.  New  York,  N.  Y Vice-President 

GEORGE  H.  HUMMELL.  New  York,  N.  Y Vice-President 

H.  H.  SHELTON.  Washington.  D.  C Vice-President 

WILLIAM  T.  REED.  Richmond.  Va Vice-President 

HARVEY  L.  HIRST.  Philadelphia,  Pa Vice-President 

ASA  LEMLEIN.  New  York.  N.  Y Treasurer 

CHARLES  DUSHKIND.  New  York.  N.  Y Counsel  and  Managing  Director 

Headquarters.  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio  President 

CHAS.  B.  WITTROCK.  Cincinnati,  Ohio  Vice-President 

GEO.  S.  ENGEL.  Covington.  Ky Treasurer 

WM.  S.  GOLDENBURG,  Cincinnati.  Ohio  Secretary 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H.  DUYS.  New  York  City  President 

MILTON  RANCK,  Lancaster.  Pa First  Vice-Presider.t 

D.  EMIL  KLEIN.  New  York  City  Second  Vice-President 

LEE  SAMUELS.  New  York  City  Secretary-Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN.  Newark.  N.  J President 

ALBERT  FREEMAN.  New  York.  N.  Y First  Vice-President 

IRVEN  M.  MOSS.  Trenton,  N.  J Second  Vice-President 

ABE  BROWN.  180  Grumman  Ave..  Newark.  N.  J Secretary -Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA  LEMLEIN  President 

SAMUEL  WASSERMAN   Vice-President 

THE  NATIONAL  ASSOCIATIONS  OF  TOBACCO 

DISTRIBUTORS 

C  A.  JUST,  St.  Louis.  Mo President 

E.  ASBURY  DAVIS.  Baltimore,  Md Vice-President 

E.  W.  HARRIS.  Indianapolis,  Ind Vice-President 

JONATHAN  VIPOND.  Scranton,  Pa Vice-President 

GEO.  B.  SCRAMBLING.  Cleveland,  Ohio  Treasurer 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jersey  City.  N.  J SecreUry 


I 


Established   1886 


"BEST  OF  THE  BEST 


99 


M 


_^^^±^  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway,  N«w  York  City 

FACTORIES:  Tampa  and  Kep  West.  Florida 


OUE  HIGH-GEADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  melCotv  and  amooth  in  charactai 
and  Impart  a  most  palatable  flavor 

rUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Wrtte  for  List  of  Flavors  for  Special  Brands 
EKTUN.  AIOMATIZEI.  BOX  FLAVOIS.  PASTE  SWEETENEKS 

FRIES  A.  BRO.,  92  Reade  Street,  New  York 


\9J"\*J:^*J:^*J:^*r'x*Jy^J:'J)^J«Jl9J'\>9JX^J^^ 


Classified  Column 

The  rate  for  this  column  is  three  cents  (3c.)  s  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  psyabls 
strictly  in  advance. 


-  !1^/*^1rr*\1;r•xfl«<^iri^(^^riY;.Yft\-, 


5fg!g^^ij.  .u\  liil^ 


POSITION  WANTED 


C1G.\R    SALESMAN    COVERING    EASTERN    PENNSYLVA- 
NIA and  Local  Territory  desires  connection.     Large  following. 
Address  Box  No.  580,  "The  Tobacco  World." 


New-paper  and  magazine  advertising  executive,  thoroughly 
experienced,  formerly  with  local  newspapers  and  agencies,  and  also 
advertising  manager.  Position  with  firm  desiring  an  advertising  man, 
salesman  or  assistant  to  manager.  Knows  marketing,  merchandis- 
ing and  distribution.  Salary  not  as  important  as  opportunity  to 
demonstrate  actual  worth  and  ability.  References  the  highest. 
Address,  F.  H.  Riordan.  5915  Webster  Street,  Philadelphia,  Pa. 


CIGAR    FACTORY   SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience   With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  "The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.    Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


BEER  WITHOUT  CIGARS,  IS  LIKE  KISSING  WITHOUT 
LOVE — Adopt  as  your  slogan,  "Kiss  your  beer,  but  love  yotir  ci- 
gars." Specially  those  Havana  blended,  "Good  to  the  last  Puff," 
manufactured  by  A.  Ramirez  &  Co.,  Post  Office  Box  1168,  Tampa, 
Fla.    Write  them  for  particulars  today. 


Tobacco  Merchants'  Association 


Ave. 
CITY 


Registration  Bureau,  Jew^york 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 

Registration,         (see  Note  A),  $5.00 

Search,                   (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A — An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B — If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.(X))  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 

REGISTRATION 

DAILY  DOUBLE: — 46,245.  For  plug,  twist,  smoking,  scrap,  fine 
cut  tobacco,  snuff  and  cigarettes.  September  28,  1933.  Scotten 
Dillon  Co..  Detroit.  Mich. 


TRANSFER 

WHITE  ORCHID:— 14,431  (Trade-Mark  Record).  For  cigars. 
Registered  February  7,  1895,  by  Geo.  Schlcgel,  New  York,  N.  Y. 
Transferred  to  P.  E.  Rcichard  Co.,  Red  Lion,  Pa.,  and  re-trans- 
fcrred  bv  C.  B.  Stablev,  Red  Lion,  Pa.,  Trustee  in  Bankruptcy  for 
P.  E.  Reichard  &  Co.,'  to  H.  L.  NeflF  &  Co.,  Red  Lion,  Pa.,  Octo- 
ber 2,  1933. 


Rotterdam  Sales  Light 


jHE  AUGUST  trade  in  American  leaf  tobacco  at 
Rotterdam  was  very  quiet  and  few  transac- 
tions were  consummated.  Vice  Consul  II.  L. 
Rose  advises,  in  a  report  made  public  in  part 
by  the  Tobacco  Division,  Department  of  Commerce, 
that  most  of  the  business  transacted  was  in  Maryland, 
chiefly  in  the  low  grades  or  seconds.  Very  little  Ken- 
tucky tobacco  changed  hands,  and  there  were  i)racti- 
cally  no  sales  of  Virginia.  The  South  Carolina  crop  is 
saici  to  be  very  high  in  price,  as  a  result  of  which  buyers 
are  holding  off,  awaiting  a  decline  in  price. 

It  was  generally  expected  that  Eastern  North  Car- 
olina tobaccos  would  be  reduced  in  price,  but  it  has 
become  known  in  Rotterdam  that  American  growers 
are  withholding  tobacco  from  the  markets,  awaiting  an 
agreement  for  increased  prices.  Figures  covering  un- 
ports  of  American  tobacco  into  the  Netherlands  have 
not  been  made  available.  A  comparison  for  the  first 
seven  months  of  1933  with  the  same  period  of  1932 
shows  that,  although  the  volume  exceeded  that  of  19312 
by  7.3  per  cent.,  the  value  decreased  4.6  per  cent. 

More  than  half  of  the  imports  (51.4  per  cent.)  con 
sisted  of  Virginia  tobacco,  and  the  percentage  of  Ken 
tucky  was  26.7 ;  Maryland,  19.1 ;  and  Seedleaf ,  2.8  per 
cent. 


Send  Two  Dollai^,  with  the  coupon  below  to  The 
Tobacco  World,  236  Chestnut  St.,  Phila.,  Pa.,  and 
get  your  copy  twice  a  month  for  a  year. 


Name. 


Street  Nc. 


P.  O- 


Jtete. 


.^  'k^t 


NOVEMBER  1,  1933 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


i 


Phila,,  Pa, 
Hanover,   Pa. 
Cincinnati,  Ohio 


AUTOKRAFT  BOX  CORPORATION  ^""^^  ^^ 

LIMA     OHIO  n.?'7t"l- 

Detroit,  Mich. 

A  Natiof\Widc  Service  Wheeling,  w.  Va. 


■"""""""iiiiminiium^ 


H"IH""HI"nill||||||| 


F  UBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   MONTH  AT  236   CHESTNUT  ST..   PHILA..  PA 


After  all 
jiothing  satisfies  like^ 
a  good  cigar 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box  and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


THE  TOBACCO  WORLD 


Vol.  53 


NOVEMBER  1.  1933 


The  TOBACCO  WORLD  has  signed  the  President's  aarrc 
ment  and  ts  of>erating  under  the  NRA  Code   gladly  and  Zoie'- 

tZ'selTfT'''''',    ^'^^  ^"''^^'  ''•^'^"^  "'  the'Ad'nrn^strl 
twn  s  effort  to  promote  industrial  recovery. 


No.  21 


ysg  ITH  the  signing  of  the  master  "Retail  Code  by 
L\«  President  Roosevelt  last  week,  much  of  the 
_  uncertainty  prevailing  in  the  minds  of  retailers 
+1  1.  ,y^^o"g^out  the  country  has  been  dispelled,  al- 
though the  loss  limitation  provision  of  the  approved 
code  was  highly  disappointing  to  the  manv  small  inde- 
pendent merchants. 

*i.  .  m1^^^^  *!?^^  provision  begins  with  the  declaration 
tnat  In  order  to  prevent  unfair  competition  against 
local  nierchants,  the  use  of  the  so-called  *loss  leader' 
18  hereby  declared  to  be  an  unfair  trade  practice,"  this 
section  further  states  that  *Hhis  declaration  against 
the  use  of  qoss  leaders'  by  the  storekeeper  does  not 
prohibit  him  from  selling  an  article  without  any  profit 
to  himselt.  But  the  selling  price  of  articles  to  the  con- 
sumer should  include  an  allowance  for  actual  wa^-es  of 
store  labor,  to  be  fixed  and  published  from  time  to  time 
by  the  trade  authority  hereinafter  established. ' '  If  the 
words  ** shall  include''  had  been  used  in  place  of  the 
words  ** should  include,"  then  this  provision  would 
have  been  more  nearly  satisfactorv  to  the  thousands  of 
small  retailers  who  have  been  struggling  for  an  exist- 
ence, but  as  the  provision  now  stands  it  leaves  o-reat 
opportunities  for  evasion  id  this  most  important'^  fea- 
ture of  fair  competition. 

Ct3     Ct3     Ct3 

HERE  are  also  still  plenty  of  opportunities  for 
** Bargain  Sales"  since  retailers  may  conduct 
bona  fide  clearance  sales;  may  cut  prices  on 
highly  perishable  merchandise,  on  imperfect 
or  actually  damaged  goods,  on  bona  fide  discontinued 
lines,  or  in  the  complete  and  final  liquidation  of  busi- 
ness. Any  retailer  is  also  permitted  to  price  his  mer- 
chandise 80  as  to  meet  the  prices  of  his  competitor,  if 
the  latter 's  prices  shall  be  fixed  in  conformity  with  the 
code. 

The  code,  however,  does  not  apply  to  retailers  of 
tobacco  and  its  products,  and  there  is  a*  bare  possibility 
that  the  tobacco  industry  may  receive  a  more  advan- 
tageous provision  in  reference  to  these  **loss  leaders." 

The  master  Retail  Code  also  exempts  retailers  in 
towns  of  less  than  2500  population  (according  to  the 
1930  census),  although  it  does  include  chain  stores  oper- 
ating in  such  towns,  and  thus  substantiates  the  repeated 
statements  of  the  NRA  that  the  act  is  intended  to  pro- 
tect the  ** little  fellow"  from  the  overpowering  compe- 
tition of  *  *  big  business. ' ' 

While  the  master  Retail  Code  leaves  much  to  be 
desired,  it  should  be  remembered  that  all  codes  are 


sul^iect  to  moaification  when  and  if  conditions  warrant, 
and  if,  after  a  fair  trial,  it  is  found  that  the  present 
provisions  ot  the  code  have  not  and  apparently  will  not 
accomplish  the  avowed  purposes  set  forth,  then  it  will 
undoubtedly  be  modified,  or  amended,  to  effect  such 
purposes. 

Ct3     Ctj     Ct] 

KSERVING  a  place  in  the  proposed,  but  never 
started,  cigar  promotion  program  are  the  fol- 
lowing paragraphs  from  William  Feather's 
•1.1  '\\  Business  Man's  Philosophy,"  a  copy- 
righted daily  feature  appearing  in  the  Philadelphia 
1  uUbc  Ledger  and  other  newspapers: 

"However  much  some  men  may  enjoy  cigarettes 
or  a  pipe,  there  are  moments  when  a  ei^ar'  is  the 
■supreme  smoke.  In  these  moments  nothing  takes  the 
place  ot  a  cigar. 

\' Many  smokers  require  only  two  cigars  a  day. 
One  IS  smoked  with  coffee  after  lunch,  and  another 
with  coffee  alter  dinner.  Cigarettes  and  pipe  are 
adequate  tor  the  other  spaces. 

"Thorough  enjoyment  of  a  cigar  comes  with  com- 
plete relaxation.  A  good  cigar  is  worthv  of  one's  en- 
tire attention.  It  should  not  be  smoked  when  one  is 
hungry  or  hurried  or  angry  or  worried.  The  com- 
panionship one  enjoys  while  smoking  a  cigar  is  almost 
as  important  as  the  quality  of  the  cigar.  The  conver- 
sation that  befits  a  clear  Havana  of  robust  shape  must 
be  tolerant  and  expansive.  Any  suggestion  of  mean- 
ness makes  the  smoke  bitter.  A  nervous  waiter  or 
hostess  ruins  a  good  cigar. 

*Tf  a  young  man  smokes  at  all,  it  is  a  good  siffn 
when  he  learns  to  enjoy  an  after-dinner  cigar.  He  is 
less  likely  to  suffer  from  indigestion.  Cigar  smokers 
are  inclined  to  be  substantial  citizens,  able  to  think 
things  through. 

/Tt  is  significant  that  women  rarely  smoke  cigars 
A  cigar  does  not  fit  the  feminine  temperament  The 
cigar  IS  about  the  only  male  pleasure  that  women  have 
not  adopted  for  their  own.  One  of  the  minor  tragedies 
IS  that,  not  hking  cigars,  they  have  compelled  so  many 
men  to  give  them  up." 

*     [t3     Cj3 

OMETHING  refreshingly  new  in  the  way  of 
symphony  broadcasts— concerts  of  less  than 
fifteen  niinutes  each,  instead  of  more  than  an 
hour— will  be  offered  six  nights  a  week  to 
carry  Chesterfield's  radio  advertising,  beginning  late 
in  November.  The  symphonies  will  be  plaved  by  the 
Philadelphia  Orchestra,  directed  by  Leopold  Stokow- 
ski,  who  will  briefly  describe  the  music  for  the  better 
understanding  and  appreciation  of  the  listeners. 


Deconber  22.  1909,  .?tSe  Po.t  Office.  Phn.d.lphS.  Pa^und  "uTe  "c?  Vw-S^h  s! TsT'  ^  "     '    ^°'"*"'  "  «'=°"<'-'='«»  "^i'  ">»«»". 


Code  of  Fair  Competition  for  the  Cigar 

Manufacturing  Industry 


OLL()WIX(i  is  a  (•<>])>'  of  tlio  iin])ortant  ])ro- 
visi<»]is  of  till'  Codo  of  Fair  ('oin])otitioii  tor 
tlio  Ciuar  Ma]iut'arturin,L»-  liulustry,  as  sub- 
miltcHl  to  the  A,i»ricMiltiiral  Dopartnu'iit  on  ()c- 

tobor  27tli.    The  hearing  will  probably  Ik'  hold  on  Xo- 

veiuber  ^\\\. 

ARTICLE  II 
Definitions 

As  nsi'd  in  tiiis  Codv,  tlio  t'ollowiiiir  words  and 
phrases  shall  be  dotinod  as  follows: 

(14)  "Ac'i-roditod  (Jirar  Jobber"  as  nsed  in  this 
i'odo  means  and  includes  any  wholesale  distributor  of 
cigars  who  maintains  a  representative  sales  organiza- 
tion and  has  an  exclusive  selling  arrangement  for  a 
brand  or  brands  of  cigars  for  which  he  assumes  the 
responsiliility  of  promotion,  distribution  and  care  in  a 
definite  territory  assigned  to  him. 

(15)  *M;igar  Service  .Jobber''  as  used  in  tliis  Code 
means  and  includes  any  whoh'sale  distributor  of  cigars 
in  a  territory  where  a  cigar  manufacturer  does  not 
have  an  accredited  cigar  jobljcr  (as  defined  in  para- 
graph (14)  above),  who  is  not  held  accountable  by 
the  manufactuier  of  the  cigars  handled,  for  promo- 
tion, distribution  or  care  of  the  brand  and  does  not 
have  an  allotted  territorial  assignment.  (A  jobber 
may  be  an  accredited  cigar  jobber  as  to  a  certain  brand 
or  i>rands  and  a  cigar  service  jobber  as  to  others.) 

(16)  "Sub-jobber"  as  used  in  this  Code  means 
and  includes  any  ])erson  performing  the  functions  of 
a  wholesale  distributor  of  ciirars,  who  i)urchj|ses  some 
or  all  of  liis  cigars  from  jubberis  instead  of  directly 
from  manufacturers. 

(17)  "Ketailer"  as  used  in  this  Code  means  any 
dealer  in  citrars  who  sells  directly  to  the  consumer. 

(18)  '*Cluun  of  Stores"  as  used  in  this  Code 
means  a  grouj)  of  retail  stores  having  single  ownership 
an<l  maintaining  one  or  more  bona  tide  central  dis- 
tributing dei)ots  from  which  individual  units  are  serv- 
iced and  also  ])ona  tide  central  buying,  storing,  super- 
vising and  accounting  organizations. 

(20)  "Trade  Huyei*"  means  any  Imyer  as  dis- 
tinguished from  ultimate  consumer  buyer. 

(21)  "  ritimate  Consumer  Buyer"  means  one  who 
buys  a  product  for  his  own  consumption  or  use  and 
not  for  resale. 

ARTICLE  IV 

Hours 

1.  No  enipiloyer  shall  employ  any  clerical,  account- 
ing or  other  office  employee  in  excess  of  f<;rty  hours 
in  any  oin'  week,  or  eight  hours  in  any  one  day  with 
the  following  exceptions: 

(fl)  Executive,  supervisory,  technical  and  ad- 
ministrative employees,  provided  that  they  re- 
ceive regularly  thirty-tive  dollars  per  week  or 
more,  and  outside  salesmen. 

(b)  Watchmen,  jirovided,  however,  that  they 
shall  not  work  more  than  fifty-six  hours  per  \yeek. 

(c)  ChautTeurs  an<l  deiiverynien,  provided, 
however,  that  they  shall  not  work  more  than  forty- 
eight  hours  j)er  week. 


{(I)  Firemen  and  engineers,  ])rovided,  how- 
ever, that  they  shall  not  work  more  than  forty- 
four  hours  i)er  week. 

2.  Xo  ])roductive  employee  employed  in  the  ma- 
chine manufacturing  ])art  of  the  industry  shall  be  em- 
ployed more  than  forty  hours  jier  week,  provided,  how- 
ever, that  these  limitations  as  to  hours  of  employment 
shall  not  a])ply  when  seasonal  or  peak  demand  retpiires 
more  than  forty  hours  per  week.  In  cases  of  seasonal 
or  peak  demand  no  em])loyee  shall  be  permitted  to 
work  for  more  than  forty-five  hours  jier  week  duiing 
three  months  in  the  calendar  year,  and  in  no  event 
shall  anv  emplovee  woik  foi"  more  than  two  thousand 
hours  in  any  year. 

3.  Xo  productive  employee  em]>loyed  in  the  hand- 
made part  of  the  industry  shall  be  employed  more 
than  forty-three  hours  })er  week  or  more  than  nine 
hours  in  any  one  day. 

4.  Xo  ])roductive  employee  emi)loyed  in  the  numu- 
facture  of  stogies  shall  be  employed  more  than  forty- 
three  hours  per  week  or  more  than  nine  hours  in  any 
one  day. 

5.  The  maximum  hours  fixed  above  shall  not  ap- 
j)ly  to  employees  on  emergency  repair  work,  ])iovided 
that  any  employee  working  beyond  eight  hours  per 
day  and  forty-four  hours  per  week  shall  ))c  comi)en- 
safed  by  at  least  time  and  one-third,  and  reports  shall 
be  made  monthly  to  the  Code  Authority  stating  num- 
ber of  hours  so  worked  in  excess  of  the  maximum. 

6.  Hours  worked  in  excess  of  the  maximum  stated 
in  the  ]>receding  sections  and  all  time  worked,  except 
by  watchmen,  on  Sundays  and  legal  holidays,  shall  be 
comi)ensated  at  the  rate  of  time  and  one-third. 

7.  Xo  emi)loyee  sludl  be  permitted  to  work  more 
than  six  days  in  any  seven-day  ])eriod. 

8.  Xo  shipi>ing  department  emi)loyee  shall  be  per- 
mitted to  woik  more  than  eight  hours  in  any  one  day 
or  forty-four  hours  in  any  one  week,  and  sliall  be  paid 
overtinie  at  the  rate  of  time  and  one-third  in  case  they 
work  in  excess  of  these  basic  hours. 

ARTICLE  V 
Wages 

1.  Xo  clerical,  accounting  or  othei-  oIVkc  employee 
shall  be  jmid  at  the  rate  of  less  than  $1.')  (fift^'en  dol- 
lars) per  week. 

2.  Xo  watchman  shall  be  paid  at  a  rate  of  less 
tlian  $1.')  (fifteen  dollars)  per  week. 

:>.  Xo  employee  othei-  than  thos«'  covered  in  I*ara- 
uraphs  1  an«l  2  above  shall  be  paid  at  a  rate  of  less 
than  32c  (thirty-two  cents)  per  hour  with  the  excep- 
tion of  cii^sirmaki'is  in  the  handmade  cigar  manufac- 
turing industry  and  the  stogie  manufacturing  industry 
who  shall  be  paid  at  a  rat*'  of  not  less  than  28f  (twenty- 
eight  cents)  per  hour. 

4.  Xo  >t ripper  shall  hv  paid  at  a  rate  of  less  than 
22V^f  (twenty-two  and  one  half  c«'nts)  per  hour. 

".').  Cnskilled  labor  in  \'ii'i:inia.  South  Carolina, 
Xorth  Carolina,  Mississippi,  (Jeorgia,  Alabanui, 
Louisiana,  Arkansas,  K<*ntucky,  Tennessee,  Texas  and 
Florida  shall  be  paid  not  less  timii  25f  (twunty-five 
cents)  per  hour. 

Tht  Tobacco  WorU 


6.  Hand  cigar  workers  who  are  classed  as  ''slow 
workers"  by  reason  of  age  or  otherwise  and  who  shall 
not  exceed  15  per  cent,  of  the  total  nund)er  of  such 
workers  shall  be  paid  the  piece  rate  established  for 
their  class  of  work  in  such  factory,  but  the  i)iece  rate 
need  not  yield  the  minimum  hourly  I'ate  ])rovi(led  in 
Paragraph  3  above.  Hach  eniplover  shall  submit  a 
monthly  report  to  the  (Vxle  Authoritv  giving  the  num- 
ber of  "slow  woikers"  on  the  payroll.  Kxcept  as 
herein  provided,  it  is  agreed  that  tile  i)iece  rate  shall 
yiehHhe  minimum  rate  of  ])ay  jirovided  in  this  (Vxle. 

7.  Kini)loyers  shall  not  reduce  the  comjiensation 
for  employment  now  in  excess  of  the  minimum  wages 
hereby  agreed  to  (notwithstanding  that  the  hours 
worked  in  such  eini)loynient  may  l)e  hereby  reduced) 
and  shall  increase  the  ])ay  for  such  emplovnient  by  an 
e<piitable  readjustment  of  all  i)ay  schedules. 

H.  It  is  agreed  that  where  male  and  female  em- 
ployees perform  substantially  the  same  duties  or  do 
substantially  the  same  work,  they  shall  receive  the 
same  rate  of  pay. 

9.  The  provisions  relating  to  hours  and  minimtim 
wages  shall  be  in  etlVct  for  nine  months  from  the 
elTective  date  of  this  Code  in  order  that  the  industry 
may  determine  exact  labor  costs  in  various  divisions 
of  the  industry  and  to  alTord  the  l*resident  or  his 
Administrator  an  opportunity  to  determine  whether 
such  pnjvisions  will  elTectuate  the  i)urposes  of  Title  I 
of  the  Xational  Industrial  Recovery  Act.  At  the  ex- 
p^iration  of  nine  months,  the  industry  shall  petition  the 
President  or  his  Administrator  to*  review  the  provi- 
sions relating  to  hours  and  minimum  wages  and  to 
extend  the  effective  peiiinl  or  api)rove  revisions  there- 
of provided,  however  that  if  the  industry  does  not 
present  a  jietition  for  new  consideration  ot*  these  pro- 
visions nine  months  from  the  etTective  date  of  the 
Code  sai<l  provisions  shall  renuiin  in  etfect,  but  the 
President  or  the  Administrator  shall  have  the  right  to 
call  up(»n  the  industry  t(»  submit  reports  on  houi-s  and 
wages  for  further  consideration  of  them  after  the  ex- 
piration of  nine  months. 

ARTICLE  IX 

General  Provisions 
A 

J.N  to  Sdlcs  bif  Cufur  Manufacturers 
Sk(tio.\  1.  Kach  manufacturer  of  cigars  shall 
record  with  the  Council  the  minimum  sales  price  at 
which  each  of  the  products  of  his  manufacture  is  in- 
tended to  be  sold  at  retail  (exclusive  of  any  govern- 
mental tax  or  charge  thereon  riMjuired  to  be  paid  by 
the  jobber  or  retailer),  which  price,  hereinafter  re- 
ferred to  as  "the  retail  price,"  shall  constitute  the 
basis  of  erunputing  the  discounts  and  terms  for  all 
dealers  as  heieinaftei-  provided;  and  shall  also  record 
with  the  Council  the  discounts  to  be  allowe<l  by  him 
from  the  retail  j)rice  in  connection  with  the  several 
resp<»ctive  classes  of  transaction  <lescribed  in  subdivi- 
sions (a)  to  (fi)  inclusive  of  Section  2  hereof,  pro- 
vided, however,  that  no  cigars  shall  be  sold  by  manu- 
facturers to  retail  at  less  than  three  for  ten  cents,  ex- 
cej)ting,  however,  packaire  goods,  cheroots,  cigars  and 
stogies  weighinii:  less  than  thirteen  pounds  per  thou- 
sand.* The  retail  prii'e  and  within  the  limits  herein- 
aftei-  prescribed,  the  discfumts  shall  be  subject  to 
change  at  the  <liscretion  of  the  manufacturer,  provided 
the  revised  price  or  disctnints  as  the  case  may  be,  be 

•Tt  is  conteinplatftl  that  miiiKdiati-  aitiiui  hv  taki*n  as  provided 
bv  law  tc»  prevint  tfic  iniportatiun  ot  cigars  scIIiuM  at  retail  at  less 
than  three  l(»r  lo  i  cnta. 

Xi'i'cmht-r   l,  igjj 


recorded  with  the  Council  at  least  ten  davs  before  tlio 
change  becomes  elective.  The  retail  pVice  shall  bo 
j)roniinently  marked  on  each  container  of  cii-ars. 

Section  2.     From  the  recorded  retail  price,  each 
cigar  manufacturer  sliall,  as  to  each  of  his  products 
allow  discounts  to  be  established  by  him  in  his  discre- 
tion  within  the   limits   hereinafter  in   this   Section  2 
prescribed,  as  follows: 

(a)  In  the  case  of  sales,  if  any,  to  retailers 
other  than  sales  to  chains  of  stores  and  other 
than  drop  shipment  sales  under  subdivision  (d) 
of  this  Section  2,  a  discount  of  not  less  than  20 
per  cent,  nor  more  than  28  per  cent. 

(b)  In  the  case  of  sales  to  accredited  cigar 
jobbers,  a  discount,  in  addition  to  the  discount 
which  shall  have  been  established  bv  the  manu- 
facturer under  subdivision  (a),  of  not  more  than 
14  per  cent,  and  not  less  than  a  definite  ijercentage 
to  be  determined  by  the  Secretarv,  at  the  time 
of  the  approval  of  this  Code,  between  8  ])er  cent. 
and  10  per  cent,  inclusive. 

(c)  In  the  case  of  sales  to  cigar  service  job- 
bers, a  discount,  in  addition  to  the  discount  which 
shall  have  been  established  by  the  manufacturer 
under  subdivision  (a),  of  not  Jess  than  o  per  cent. 
nor  more  than  8  jier  cent. 

{(I)  In  the  case  of  sales  on  drop  shipments 
to  retailers  or  sub-jobbers  (which  may  be  made  in 
the  discretion  of  the  cigar  manufacturer,  but  (1) 
only  in  quantities  of  not  less  than  2000  cigars  in 
the  case  of  Class  A  and  Class  B,  and  not  less  than 
1000  cigars  in  the  case  of  ( 'lass  C  or  higher  classes, 
and  (2),  if  such  cigar  manufacturer  has  an  ac- 
credited cigar  jobber  in  the  territory  to  which 
the  shipment  is  to  be  made,  only  with  the  consent 
or  at  the  rcMjuest  of  the  accredited  cigar  jobber) 
there  shall  be  estal)lislied  a  discount  for  the  drop 
shipment  i)urcliaser  (in  addition  to  the  discount 
which  shall  have  been  established  by  the  manu- 
facturer under  manufacturer  or  jobber,  whichever 
shall  make  the  billing,  subdivision  (a))  of  not 
more  than  .')  per  cent.,  to  be  allowed  by  the  and 
the  cigar  manufacturer  may,  in  connection  with 
each  such  drop  shipment  sale,  allow  the  accredited 
cigar  jobber,  if  any,  recpiesting  or  consenting  to 
the  drop  sliii)ment  sale,  a  service  credit,  provided, 
however,  that  the  total  of  the  service  credit  and 
the  discount  allowed  respectively  to  the  accredited 
cigar  jobber  and  the  drop  sliiiHiient  purchaser 
shall  not  exceed  the  U  per  cent,  set  forth  in  sub- 
division (b)  above. 

{(')   In  the  case  of  sales  to  chains  of  stores. 
discounts   not   exceeding  the  discounts  which   the 
manufacturer  shall  have  established  for  his  sales 
to  accredited  cigar  jobbers  under  subdivision  (b) 
jirovided,  however,  that  each  cigar  manufacturer 
may   determine    in    his   own    discretion    to   which 
chains,  if  juiy,  he  will  make  direct  sales  and,  witi)- 
in  the  limits  hereinabove  ])rescribed,  the  amount 
of  discounts  on  each  such  sale. 
On  each  transaction  in  any  of  the  categories  (a) 
to   (fl)   inclusive  abovi'  described,  the  cigar  manufac- 
turer shall  allow,  an<l  on  each  transaction  under  sub- 
division (c)  he  may  allow,  a  further  discount  of  2  per 
cent,  for  cash  within  his  established  credit  term. 

Manufacturers  shall  be  under  no  obligation  to 
make  sales  to  retailers  and,  subject  to  the  provisions 
of  subdivision  {(f)  in  r«»lation  to  drop  shipments  and 
the  provisions  of  subdivisicm  (r)  in  relation  to  sales 
to  chains  of  stores,  they  shall  l)e  governed,  in  making 


such  sales,  if  auv,  to  retailers  bv  the  terms  and  con- 
ditions  under  which  jobbers  and  sub-jobbers  are  re- 
quired to  supply  such  retailers  as  in  this  Code  pro- 
vided. 

Nothing  herein  contained  shall  prevent  any  cigar 
manufacturer  from  establishing  within  the  percentage 
limits  hereinabove  ])rescribed  a  ditferent  schedule  of 
discounts  with  respect  to  each  of  the  several  brands, 
sizes,  shapes  or  })rices  of  his  products,  or  a  schedule 
of  discounts  different  from  that  of  any  other  cigar 
manufacturer;  but  each  cigar  manufacturer  shall  ap- 
j)ly  liis  established  system  of  discounts  uniforndy  as 
to  each  of  the  classes  of  transactions  above  emmierated 
in  subdivisions  (a)  to  (d)  inclusive,  and  within  each 
of  tlie  said  chisses  of  transactions  there  shall  in  no 
case'  be  anv  individual  variation  or  variations  from 
the  discount  or  discounts  so  established  by  such  cigar 
manufacturer.  The  service  credits  provided  for  in 
subdivision  {(I)  need  not  be  uniform  and  may  vary  in 
each  individual  case. 

(jru( ml  Prori.'-^iaHS 

The  following  })rovisions  (H  and  C)  alYecting  job- 
bers and  retailers  shall  be  incorporated  as  part  of  the 
terms  and  conditions  of  sale  by  cigar  manufacturers. 

B 
As  to  Sales  by  Jf^hbcrs  or  Sub-Jobbers 

Skctiox  1.  Each  jobl>er  upon  each  resale  of 
cigars  which  he  nuiv  in  his  discretion  make  to  a  sub- 
jobber  shall  allow  the  sub-jobber  the  discount  from 
the  recorded  retail  |)rice  which  such  jobber  shall  have 
received  with  respect  to  the  said  cigars  from  tbe  cigar 
nmnufacturer  as  established  under  l*art  A,  Section  l2, 
subdivision  (a),  i)lus  a  furthei*  discount  of  not  more 
than  .')  per  cent.,  and  shall  allow  a  further  discount 
of  2  per  cent,  for  cash  paid  within  the  jobber's  credit 
term:  and  the  job!)er  shall  not  allow  or  grant  any 
other  discount  or  anv  reduction  or  rebate,  direct  or 
indirect. 

Section  2.  Eacli  jobber  and  each  sub-jobber  upon 
each  resale  of  cigars  to  a  retailer,  shall  allow  the  re- 
tailer the  full  discount  from  the  recorded  retail  price 
which  such  jobber  or  sub-jobber  as  the  case  nuiy  be, 
shall  have  received  with  respect  to  the  said  cigars 
from  tlie  cigar  manufacturer  or  jobber  as  tlie  case 
may  be,  a>  established  under  Part  A,  Section  2,  sub- 
division (a),  and  shall  allow  a  further  discount  of  2 
per  cent,  for  cash  paid  within  the  credit  term  of  the 
jobber  or  sub-jobber  as  the  case  may  be,  and  neither 
the  jobber  nor  the  sub-jobber  shall  allow  or  grant  any 
other  discount  or  anv  reduction  or  rel)ate,  direct  or 
indirect ;  pro\  ided,  however,  that  any  jobber  upon  any 
sale  to  a  chain  of  stores  receiving  upon  direct  sales 
from  the  nuuiufacturer  any  discount  in  addition  to 
the  discount  established  uniler  Part  A,  Section  2,  sub- 
division (a),  may  allow  such  chain  of  stores,  upon  the 
same  brand  or  product,  a  further  discount  sufficient 
to  meet  the  terms  granted  by  the  cigar  manufacturer. 

Section  3.  Each  such  resale  by  a  jobber  or  sub- 
jobber  under  Part  B,  Section  1,  or  Section  2,  shall  bo 
evidenced  bv  an  itemized  invoice. 

*  

Section  4.  Nothing  in  this  Part  H  of  this  Article 
I  contained  shall  affect  or  modify  the  j)rovisions  above 
set  forth  in  Part  A  of  this  Article  I  in  relation  to  drop 
shipment  sales. 

C 

As  frt  Sales  by  Retailers. 

Section  T.  In  the  case  of  all  cigars  jmrchased  by 
retailers  from  cigar  manufactureis,  jobbers  or  sub-job- 
bers in  connection  with  which  a  retail  price  shall  have 
been  recorded  by  the  manufacturer  as  hereinabove  pro- 


vided, the  retailer  shall  sell  such  cigars  as  retail  at  not 
less  than  the  retail  price  so  recorded,  without  any  dis- 
count, reduction,  or  rebate,  direct  or  indirect,  pro- 
vided, however,  that  (1)  in  the  case  of  the  sale  at 
retail  of  multiples  of  not  less  than  ten  units  (except 
in  the  case  of  cigars  selling  for  less  than  five  cents 
(5^)  each)  a  discount  may  be  allowed  of  not  more 
than  5  per  cent,  from  the  retail  price,  and  (2)  in  the 
case  of  sales  at  retail  of  boxes  of  twenty-five  cigars 
or  more  a  discount  of  8  per  cent,  from  the  retail  ])rice 
may  be  allowed  unless  the  cigar  manufacturer  shall 
record  with  the  Council  and  mark  a  box  j)rice  thereon 
involving  a  discount  of  less  than  8  ])er  cent.,  in  which 
case  the  marked  box  ])rice  shall  be  observed  as  a  mini- 
mum, and  (3)  the  retailer  may  give  not  more  than 
one  pad  of  matches  for  each  unit  sold,  or  five  i)ads  per 
box  of  twenty-live  cigars,  or  ten  pads  ])ei'  box  of  fifty 
cigars  sold.  In  the  case  of  any  retailei'  granting  a 
cash  discount  upon  all  i)urchases  made,  any  sales  of 
cigars  shall  be  excluded  in  com])uting  the  cash  dis- 
count to  be  allowed,  or  the  amount  of  cash  discount 
shall  be  included  in  the  ))rice  of  the  merchandise  sold 
in  addition  to  the  minimum  prices  provided. 

D 

Wheievei  any  of  the  ])rovisions  of  this  Article 
]u-ovide  for  two  or  more  discounts  from  the  retail 
price,  such  discounts  shall  be  comj)uted  separately  and 
successivelv,  so  that  each  succeeding  discount  shall  be 
coni])ute(l  ui)on  the  l)alance  of  the  retail  ])rice  remain- 
ing after  the  deduction  of  the  next  ])receding  discount 
])rovide(l  for;  but  the  service  credit  and  the  discount 
not  exceeding  .'>  per  cent.  ])rovided  for  in  subdivision 
{fl)  of  Part  A,  in  relation  to  drop  shipment.s,  shall  be 
com])uted  upon  the  same  amount  remaining  after  the 
deduction  of  the  jirecedimr  discount  provided  for. 

ARTICLE  X 
Unfair  Trade  Practices 

A  violation  of  any  of  the  following  provisions 
shall  be  an  Infair  Trade  Israel  ice. 

Section  I.  Free  Deals.  No  cigar  manufacturer 
shall  offer  or  give  a  free  deal.  The  term  '*free  deaP' 
as  used  in  this  j)aragrai)h  means  the  gift  of  cigars  or 
other  products  or  any  special  deal  discount  (other  than 
a  regular  (juantity  discount)  or  allowance  to  a  trade 
buyer  conditioned  upon  the  jiurchase  of  a  ])roduct. 

Section  II.  False  Afirrrtisitig.  The  making  or 
causing  or  i)ermitting  to  be  made  or  published  any 
false,  untrue  or  deceptive  statement  l)y  way  of  ad- 
vertising or  otherwise  concerning  the  grade,  quality, 
tpiantity,  substance,  character,  nature,  origin,  size  or 
preparation  of  any  product  of  the  industry,  having 
the  tendency  and  capacity  to  mislead  or  deceive  pur- 
chasers or  |)rospective  purchasers  and  the  tendency 
injuriously  to  alTect  the  business  of  competitors,  is  an 
unfair  methoil  of  competition. 

Section  III.  Deceptive  Brandiuy.  The  infringe- 
ment of  established  trade  nuirks  and  the  use  of  trade- 
marks or  trade  names  which  will  residt  in  deception 
of  the  public  or  enable  deah'rs  to  perfect  such  decep- 
tion is  prohibited  as  an  unfair  method  of  competition. 

Section  IV.  Tenit^nial  l*r<tte(tion  Against  II- 
Iry  iff  waff  S  flits.  Where  a  manufacturer  has  con- 
ferred u|)on  a  jobber  an  exclusive  territory  in  which 
lo  elTect  the  efficient  distribution  of  the  manufacturer's 
product  and  the  promotion  of  his  trade-mark,  the  ob- 
taining of  such  manufacturer's  product  by  subterfuge, 
or  otherwise,  and  shipping  same  to  dealers  within  said 
territory  is  prohibited  as  an  uid'air  method  of  com- 
petition. 

(Continued  on  Page  10) 

Tkt  Tobacco  WoHd 


Marketing  Agreement  with  Domestic  Buyers 

Seventeen  Cents  Per  Pound  Minimum  Price  for 

Six-Month  Period 


IIK  tobacco  section  of  tlio  Asricultural  Ad- 
just niont  Admiiiistration  has  instructed  dis- 
Inet  agents  in  cisar-loaf  districts  of  New 
iMiRland,  Pennsylvania-New  York,  Ohio-Indi 
ana  and  Wisconsin-Minnesota  to  begin  i.nmed  a  oly  the 
second  cert.hcat.on  of  fuKiliment  of  contracts  so  that 
(he  second  and  tinal  la'i.S  iwynionts  „,ay  be  n  ade 
with.n  ho  next  few  weeks  to  growers  who  took  part 
m  production  reduction.  ^ 

At  the  sanio  time,  the  Administration  announced 
that  the  niininiun.  sciiedule  of  payments  specitie  1  i,  f h„ 

Cigai -leaf  growers  wdl  not  only  receive  higher  rates 
of  paymenls  than  stated  in  the  contract,  but  also  mav 
under  the  new  schedule,  obtain  (l>oir  se^md  pavn  enfs 
before  the  date  specitie.l  in  the  contracts  '  •"'™"' 
Growers  who  produced  cigar  tobacco  this  year 
have  the  opt, on  of  taking  (heir  secon.l  payment  Ifa 
tlat  rale  per  acre  and  receiving  (he  money  wilhfn  a 
short  tune   or  waiting  until  (heir  tobacco  is  sold  and 

contracT  ''''°"''  P"-"'""  '"^  l"-««cribed  in  Ihe 

.      Farmers  who  did  not  harvest  tobacco,  but  who 

signed  con  racts  will  receive  their  second  payments^ 

li^thTLXTctf  ""^  "^"^  '"^""^^  •"^"  IhosJguarantLl 

o.t  L?- Srthf  iiitt  '^cSuie-s-St^? 

consxlerat.on  has  been  given  (o  those  growers  who 
through  previous  reducti(ms  have  been  left  with  small 
base  acreages  Rates  for  these  small  growers  have 
been  increased  (o  a  considerable  exlont  in  order  to 
conipensato  them  more  fully  for  taking  part  in  the  pro- 
duction reduction  program  which  began  in  July. 

The  marketing  agreement  with  domestic  bu vers 
ot  flue-cured  tobacco,  designed  to  improve  prices  paid 
to  growers  for  (his  year's  crop,  is  the  first  market  in.' 
agreement  under  the  Agricultural  Adjustment  Act  in 
he  tobacco  industry  and  was  approved  after  negotia- 
tions which  lasted  for  several  weeks.  1,,  comnientin.' 
upon  the  successful  conclusion  of  the.se  negotiations" 
(Jeorge  N.  Peek,  Adniinis(ra(or,  said  that  in  point  of 
value  ot  product,  (he  agreement  is  the  most  inipor(ant 
thus   lar  adopted   under  the  Adjustment   Act. 

Important  points  in  the  agreement  are:  1.  Havers 
agree  to  pay  an  average  minimum  price  of  17  o"en(s 
per  pound  for  all  flue-cured  tobacco  purchased  be- 
tween September  25,  1933,  and  March  31,  1934,  for  use 
in  his  countr>%  2.  Under  (he  terms  „f  (he  agreement 
at  least  250  million  pounds  of  (his  year's  crop  remain- 
ing un.sold  on  .Sep(eniber  25,  will  be  purchased  bv  do- 
mestic buyers  at  not  less  than  the  average  mini'mum 
price. 

The  agreement  is  supplemented  bv  a  production- 
adjustment  program  with  the  pavmeirt  of  benefits  („ 
armors  who  sign  contracts  to  reduce  flue-cured  to- 
bacco production  in  1934  and  1935.  The  Administra- 
tion proposes  to  assist  the  growers  to  reduce  the  1934 
crop  to  around  MM)  million  pounds. 

The  agreement  contains  a  consumer  provision 
under  which  the  companies  agree  not  to  raise  prices  of 

November  i,  ifjj 


tfTvoritZ'  *','"  f'r  P'-'^^^i'inS  last  January  3, 
snrv  tfl  *"""?""'•'  Wholesale,  plus  fho  amount  noees 

uW  ri'-c'oTc^^^l;-^'  """^■•'''''  "---<"  ^' 

The  contracting  domestic  buyers  who  narticin-itod 

American^  Tobtr  ?"'  ^'?""'  *''«  agreemrii" ^The 
American  fobat^o  Co.,  Liggett  &  Myors  Tobacco  Co 

Morris  n^Z'vr  T"'"'"^  l^'^l  '"'"^'^^'^  ^^■'  ^"""iP 
bacco  (V.  /.n"  i"?,*  '^'■"""■''  <'"•'  <^'ontinental  To- 
bacco  to.,  Inc.,  and  Brown  and  Williamson  Tobacco 

''The  terms  of  this  agreement  are  desi^^ned  to  so 
cure  tor  glowers  an  increase  of  from  10  nXn  toTi 
million  dollars  in  income  above  what  they  wo  il  have 
received  with  prices  at  the  level  provaiii,rp  ior  to 
September  25,  for  that  part  of  the  fluJ-c^red  toblcco 
crop  purchased  for  domestic  use,"  J.  B.  IIu'so"  chief 
ot  the  tobacco  section  of  the  Agricultural  Adjustn  en 
Administration  explained.  ^uju.simeni 

port  ion  Yo'^.n*'-"  '"■"■''  "■    """J""'^  «'•'''''''«  '■ise  in  pro- 

mdos  IL  lir'"^^"  '"  ^'"^  P"^'^  °f  the  domestic 
erauos,  the  total  increase  in  returns  to  farmers  would 

exceed  twenty  million  dollars,"  Mr.  HuS  said     A 

considerable  part  of  this  price  increase  on  bo  1 1  do 

nestle  and  export  grades  has  already  ImM.  reflected  in 

ke  sPreopel  Id" if '  '"'^'I'T  *f '^■«"  ^'^'"^  «'"««  thfr^ar 
Keis  reopened,  he  pomted  out. 

The  leading  domestic  buvers  agreed  durino-  fho 

eriod  of  M?     -    ''f.  "I'P'^ared  practicable  during  the 

or  o,    of    ho  negotiations,    with    the    understanding 

1  a    should  It  not  be  possible  to  agree  upon  all  detai  s 

o    the  marketing  agreement,  that    prices    would    be 

IhliS'r'lirnse!'"  '"■'^'  '"■''^•"'^•^  '"  ^'"^  "^S-- -t 

Prices  bv  grades  this  week  have  averaged  about 

•!•'  per  cen  .  higher  than  those  r.rovailing  before  the 

0  osing  of  the  markets,  according  to  price  reports  from 

the  selecte,  markets  on  which  tobacco  has  iX  graded 

In  explaining  the  price  movoments  of  the  past  few 

yoeks,  Mr.  Hutson  said:  "During  (he  early "^^art  of 

the  sea.son  prices  weakened  as  the  estimates"as  to  the 

size  ot  tjie  present  crop  increased,  but  since  (he  sign- 

u|.  by  9.,  per  cent,  of  the  growers  to  reduce  fho  crop 

next  y<Dar,  prices  have  moved  upwards 

"The  agreement  on  the  part  of  the  growers  to 
reduce  the  crop  next  year  was  our  most  olfectivo  ar-u° 

oT"  Mr '"rf  !  '  "«??»if »io>'«  with  (ho  domestic  buy- 
ers,     Mr.  Hutson  added. 

Nego(ia(ions  looking  toward  an  agreement  were 
an  outgrowth  of  Secretary  Wallace's  proposal  for  aid 
to  tobacco  growers  through  such  an  instrument,  and 
and  22       """""^  *"''''  °"  ''"'^  proposal  September  21 

The  Administration  was  represented  in  the  nego- 
tiations by  George  N.  Peek,  Administrator:  fhesterC 
«w'  ^.Tn'?'"  °}  P'-'x'u.'fion:  (ieneral  William  I.' 
Westervelt,  Director  of  Processing  and   Marketing- 

?lnn  ^T,""*A°i"  ?"-*V^-  ^-  ^^''"'^'•'  «f  "'«  tobacco  se'^c: 
tion.  Ihe  Administration  e.xecutives,  diirino'  the 
course  of  the  negotiations,  wore  assisted  bv  a  grow- 
ers   committee,  whose  members,  with  a  single  excep 


tion,  approved  the  a^srreement.  Representatives  Lind- 
sav  AVarreii,  Joliii  H.  Kerr,  and  Frank  Hancock,  of 
North  Carolina,  and  Thomas  G.  Bnrch,  of  Virj»inia, 
conferred  with  Administration  execntives  daring  the 
course  of  the  neiiotiations. 

Analysis  of  Agreement 

Under  the  terms  of  the  agreement,  eacli  contract- 
ing  buyer  nurees  to  })urchase  on  the  markets  l)et\veen 
Sei)ten*iher  2\  VXV^,  and  March  :n,  liKU,  inclusive,  a 
number  of  i)ounds  of  this  year's  crop  of  flue-cured  to- 
bacco "at  least  eiiual  to  the  number  of  i)ounds  (farm 
sales  weight)  that  it  and  all  of  its  subsidiaries  and 
athliates  used  of  thu'  cured  tobacco  in  manufacturing 
business  in  the  United  States  during  the  tiscal  ])eriod 
comprising  the  twelve  months  ended  June  'MK  1!K53." 

In  making  ]>urchases,  the  Imyers  agree  to  buy  in 
the  usual  ami  ordinary  numner,  and  agree  not  to  buy 
unduly  of  the  high  grades,  nor  to  concentrate  buying 
in  anv  geograi)hical  region. 

In  the  event  the  total  amount  actually  paid  by  the 
contracting  buyers  for  Hue-cured  tobacco  i)urchased 
by  them  is  less* than  the  total  amount  that  would  have 
been  paid  at  the  average  mininunn  jirice  of  seventeen 
cents  i)er  i»ound,  the  buyers  agree  to  make  up  the  de- 

iiciencv. 

This  deficiency,  under  the  agreenu'ut,  wdl  be  pro- 
rated among  buyers  on  a  i»ercentage  basis,  and  will 
be  paid  l)y  then'i  pro]»ortionately  to  each  ccunpany's 
expenditure  for  tobacco.  Payment  will  be  mtide  to 
the  Secretary  within  thirty  days  after  notification  of 
liie  amount  due.  Any  such  moiu'y  will  be  distributed 
to  the  growers  who  have  signed  agreements  with  the 
Secretarv  to  reduce  flue-cured  tobacco  production  for 
1934  and  WSo. 


If  the  total  (luantity  of  flue-cured  tobacco  pur- 
chased by  any  of  the  contracting  buyers  is  less  than 
the  total  tpuuitity  which  the  contracting  buyer  was 
obligated  to  i)urchase  under  the  agreement,  then  the 
contracting  Imyer  agrees  to  pay  to  the  Secretary, 
within  thirty  days  after  notification,  seventeen  cents 
for  each  ])ound  of  tobacco  slunt  of  the  total  (luantity 
he  was  obligated  to  buy.  This  payment  will  be  made 
in  addition  to  any  deficiency  i)ayment  necessary  to 
bring  the  average  minimum  price  uj)  to  seventeen  cents 
])er  j)ound. 

This  agreemeid  covers  only  that  part  of  the  cro]) 
])urchased  for  consum])tion  in  the  United  States.  De- 
ducting the  i)urchases  ali'eady  made  by  domestic  buy- 
ers, under  the  agreement,  they  would  i)urchase  at  least 
half  of  the  unsold  i)ortion  of  the  cro|)  which  is  slightly 
nu>re  than  the  usual  ])roiK)rtion.  In  view  of  the  cro])- 
reduction  i)le(lge  for  next  year,  both  domestic  and  ex- 
)K)rt  buyers  have  indicated  a  willingness  to  cooperate 
in  bringing  about  a  price  improvement  for  the  e\])ort 
grades  in  line  with  the  advance  in  doiuustic  grades, 
])rovided  in  the  agreement. 

Contracting  ])uyers  agree  to  furnish  the  Secre- 
tary such  inf<»rmation  as  niay  be  necessary  in  the  fur- 
therance of  his  ])owers  and  duties  in  connection  with 
the  agreement,  and  to  enable  him  to  ascertain  the  ex- 
tent to  which  the  declared  ]»olicy  <»f  the  Agricultural 
Adjustment  Act,  and  the  jmrpose  of  the  agreement, 
will  be  effect uate<l.  They  also  agree  that  the  Secre- 
tary may  verify  the  information  furnished  him,  dur- 
inir*  the  usual  business  hours,  of  all  their  books,  ac- 
counts and  records,  and  the  l)o(>ks  and  records  of  all 
their  affiliates  and  subsidiaries.  All  such  information 
furnished  the  Secretarv  is  to  renuiin  confidential. 


A.  H.  Gregg  Re:  Transparent  Wrappers 


UK  readers  will  no  doubt  recall  our  nuiny  pub- 
lished statenu'uts,  calculatcnl  to  definitely  es- 
tablish the  fact  that  the  transparent  wrapper  is 
not  only  unnecessary,  but  a  real  detriment  to 
fine  cigars,  andwe  are  (we  ho]»e  pardonably)  gratified 
to  have  our  belief  confirnu'd  by  such  an  authority  on 
the  subject  of  fine  cigars  as  Mr.  (Jregg.  in  the  following 
signed  statement  to  the  trade: 

CrllopJidHr  Wrapping  and  Finr  Cigars 

You  are  ai)proaching  the  season  when  you  do  your 
nuixinuun  l)ox  business,  and  it  is  (piite  likely  that  you 
will  be  asked  frequently  about  the  jjros  and  cons  of 
cellophane  wrapping  for  fine  cigais. 

The  American  ])ul)lic  has  been  so  well  sold  on  the 
advantage  of  celloi)hane  wrapping  for  domestic  cigars 
that  manv  people  will  not  buy  loo^e  cigars  frcmi  show 
cases  without  cellophane.     For  that  reason  we  find  it 
necessarv,  in  order  to  nu't  the  demands  of  the  cello- 
phane-trained   market,   to    put   cellophane   on   certain 
sizes  of  Coronas  and  the  other  brands  for  general  dis- 
tribution. 
Cellophane  Do^  Not  Improve  Havana  Tobacco 
The  finer  tvpes — those   grown   in    District    No.   1 
near  San  Juan  and  San  Luis  in  the  province  of  Pinar 
f\f.\    Hio— are   the   only   cigar   tobaccos   that    unprove 
with  age.    If  properly' kept  un<ler  the  right  c<»nditions, 
La   Corona  cigars  w'ill  steadily   improve  in  snu)king 
quality  for  several  years.    They  will  not  improve  when 

8 


wrapiK'd  in  celloi)hane.  The  fine  Havana  tobacco  used 
in  all  International  brands  season  best  when  there  is 
some  bulk  of  it  together  in  Cuban  cedar  boxes  in  which 
all  of  our  cigars  are  i)acked.  Hoxes  of  50  and  KH)  will 
aire  l)etter  than  the  smaller  ])ackages. 

All  Sizes  Are  Packed  Without  Cellophane 

If  you  have  customers  who  wish  to  purchase  any 
of  these  cigars  with  a  view  to  aging  them,  we  shall  be 
glad  to  have  vou  accei)t  orders  of  2r)()  or  more,  to  he 
speciallv  rolled  and  jiacked  without  celloi)hane  and  in 
the  larger  b(»xes  if  so  desired.  Of  course,  all  such 
orders  should  be  placed  through  your  regular  distrdni- 
tor  and  at  least  six  weeks  in  advance  of  delivery  date 
desired. 

Vou  mav  confidentlv  advise  your  customers  that 
cigars  packed  as  descrilMMl  above  will  improve  notably 
with  from  four  months  to  a  year  of  aging  if  they  are 
kept  in  a  fairlv  cool  ])lace  with  just  enough  moisture 
available  to  prWent  excessive  dryness.  Fine  Havana 
cigar>.  >^n  conditioned,  provide  a  delicacy  of  flavor  and 
an)ma  not  to  be  f<mnd  in  any  other  cigar. 

Needless  to  sav,  every  smoker  whom  you  please 
with  these  suggestions  will  b<'conie  your  cust(»mer  tor 
all    his   cigar   re<|uire!nents. 

Yours  for  a  revival  of  the  fine  cigar  business, 

Henry  Clag  and  Hnrk  tV  Co,,  Ltd. 
A.  H.  Gheoo,  D'nrrtar, 

October  17,  1933. 

Tht  Tobacco  WorU 


What  Organization  Means 

by  JOSEPH  KOLODNY 
Secretary,  National  Association  of  Tobacco  Distributors 


Let  us— for  a  moment — discuss  organization. 
This  seems  to  be  a  word  in  the  English  vocabulary 
that  IS— more  than  any  other  word— completely  mis- 
used.   For  instance: 

Some  of  us  believe  that  the  payment  of  dues  con- 
stitutes a  membership  in  an  organization;  some  of  us 
think  that  the  mere  fact  that  we  attend  a  meeting  and 
listen  to  a  few  arguments  constitutes  membership  in 
an  organization;  some  of  us  think  that  enlisting 
another  member  in  an  organization,  of  which  we  are 
members,  constitutes  membership  in  an  organization. 

Still  others  of  us  })elieve  that  the  mere  fact  that 
we  execute  a  certain  order  or  comply  with  a  certain 
request  of  the  association  makes  us  very  loyal  and 
good  members. 

Well,  all  these  functions  add  and  are,  no  doubt, 
part  of  one's  organization's  activities.  But,  more  than 
that  is  necessary  to  justify  a  person  calling  himself  a 
real  ''organization  man." 

What  is  itf  It  is  a  spiritual  attitude  toward  those 
who  have  been  entrusted  to  perform  a  given  service 
for  you.  :\Iore  than  that— it  is  the  absolute  innate 
belief  that  collectively  we  can  accomplish  much  more 
than  we  do  individually.  It  is  based  on  a  new  approach 
toward  our  daily  business  activities;  a  new  confidence 
in  fellow  men;  a  new  attitude  toward  our  neighbors 
and  comj)etitors. 

A  good  organization  man  is  possessed  by  an  ** or- 
ganization consciousness,"  an  "organization  minded- 
ness,"  and  an  a!)solute  belief  that  "what  is  good  for 
most  of  the  members  is  also  good  for  me." 

We  are  all  human  and  as  such  will  make  errors. 
There  is  only  one  way  of  avoiding  mistakes  and  that 
is  nut  to  do  anything.     As  long  as  we  are  ambitious 

Kelly  Heads  Tobacco  and  Commodities  Exchange 

OHN  C.  KELLY,  formerly  floor  member  of  the 
firm  of  de  Saint-Plialle  &  Co.,  member  of  the 
New  York  Stock  Exchange,  has  been  elected 
president  of  the  newly  organized  Xew  York 
Tobacco  &  Commodities  Exchange,  Inc.  In  addition  to 
becoming  its  first  president,  Mr.  Kelly  also  will  serve 
as  chairman  of  the  Board  of  Governors  of  the  new 
commoditv  market. 

The  election  of  five  other  j)rominent  men  in  Stock 
Exchange,  banking  and  merchandising  fields  to  serve 
as  directors,  was  announced  as  follows  : 

Ange  S.  Arbib,  K.K)  (Jold  Street,  memher  of  t>  • 
Commodity  Exchange,  leather  merchant,  to  be  vice- 
j)re8ident  of  the  new  exchange. 

Murray  Rattinger,  with  the  firm  of  LeBaire  &  Co., 
37  Wall  Street,  to  be  chairman  of  the  Membership  Com- 
mittee and  member  of  the  Board  of  Governors. 

Walter  Warner,  with  the  firm  of  Jenks,  Owynne  & 
Co.,  f);')  l^roatlway,  and  formerly  vice-president  of  the 
Liberty  National  Bank,  as  member  of  the  Board  of 
Governors. 

Louis  Burfeind,  formerlv  with  the  Guaranty  Trust 
I    .    -^  New  York,  formerly  vice-president  of  Chatham 


and  conscientious  and  make  every  human  effort  to  per- 
form our  task  enthusiastically  and  honestly,  we  will, 
in  the  course  of  accomplishing  things,  also  make  many 
errors. 

We  must  feel,  however,  that  our  officers  or  any 
other  group  chosen  by  us  to  plan  and  adopt  policies— 
that  this  group  is  doing  its  very,  very  best.  "Snap 
judgment,"  mistrust,  lack  of  tolerance,  lack  of  co- 
operation, lack  of  fairness— all  of  these  are  the  most 
destructive  elements  in  the  development  and  growth 
of  any  organization. 

We  fully  realize  that  ''organization  conscious- 
ness" is  to  be  developed,  instilled  and  imbibed.  We 
fully  appreciate  the  fact  that  as  human  beings  our 
frames  of  mind  sometimes  differ.  Some  of  us  believe 
and  hope  for  a  better  future  and  as  such  we  judge  our 
association  only  by  its  long  range  planning.  Others 
will  judge  us  or  any  other  organization  only  by  its 
immediate  accomplishments.  As  free  citizens,  we  are 
all  entitled  to  our  opinions. 

Irrespective,  however,  of  our  personal  frame  of 
mind,  let  us  learn  to  become  real  association  members. 
Let  us  be  "organization  minded,"  and  "organization 
conscious."  Let  us,  at  all  times,  render  our  organiza- 
tion constructive  criticism.  Let  us  believe  that  our 
officers  are  the  best;  that  they  are  doing  what— under 
the  circumstances— can  best  be  accomplished.  If,  at 
any  time,  they  do  not  perform  an  honest  service,  we 
have  a  legitimate  way  of  correcting  it. 

Yes — fellow  distributors — we  want  you  to  pay 
your  dues;  we  want  you  to  comply  with  our  requests; 
we  want  you  to  co-operate  with  your  fellow  dis- 
tributors, but — above  all — we  want  you  to  be  good  or- 
ganization members. 

&  Phenix  National  Bank  of  New  York,  and  now  vice- 
president  of  the  Asbury  Park  and  Ocean  Grove  Bank, 
as  chairman  of  the  Finance  Committee. 

Edward  C.  Devarennes,  vice-president.  South 
Shore  Trust  Company,  Rockville  Center,  N.  Y.,  as 
member  of  the  Board  of  Governors. 

Checks  to  Leaf  Growers 

SECOND  block  of  3036  checks  totaling  over 
$177,600  has  l)een  mailed  l)y  the  Agricultural 
Adjustment   Administration   to   cigar-leaf  to- 
bacco growers  in  the  New  Knglaiid,  Pennsyl- 
vania, Ohio,  and  Wisconsin  districts  as  a  first  jiayment 
for  their  participation  in  the  1933  production  reduction 
program. 

To  date  checks  totaling  $407,424.22  have  been 
mailed  to  5201  growers  in  those  districts. 

The  tobacco  section  of  the  Administration  re])orts 
that  certificates  of  performance  are  now  beini^  received 
more  rapidly  as  local  committees  in  the  cigar-leaf  dis- 
tricts are  terminating  their  field  woik.  Payments  are 
being  mailed  to  giowers  almost  as  fast  as  these  cer- 
tificates of  performance  are  being  received  and 
checked. 


Cigar  Production  Increases  for  Fifth 

Successive  Month 


II K  followinic  comj)arative  data  of  tax-paid 
j)i'()cluots  iiidicatod  by  monthly  sales  of  stamps 
are  obtahiod  from  the  statement  of  internal 
revenne  collections  for  the  month  of  Septem- 
ber, 1933,  and  are  issued  by  the  Bureau.  (Fi«^ures  for 
September,  1933,  are  subject  to  revision  until  published 
in  the  annual  report) : 

Products 


-September — 


Cierars  (large) : 

Class    A. Xo. 

Class   B Xo. 

Class  C Xo. 

(Vlass   D ,  .No. 

Class  E .No. 


1933 

364,432,420 

2,435,570 

52,199,642 

4,168,531 

363,623 


1932 

330,471,575 

3,870,113 

65,684,444 

4,857,328 

535,447 


Total 


423,599,786       405,418,907 


Cijrars  (small)    Xo.       21,994,(K)0  22,757,147 

Ciirarettes   (larire)    ...Xo.            243,9(K)  294,483 

Cigarettes   (small)    ...  Xo.  9,527,722,933  9,310,987,817 

SnutT,  manufactured.. lbs.         3,210,301  3,562,270 

Tobacco,   manufact'd..lbs.       25,922,557  28,131,151 


Tax-paid  products  from  Puerto  Rico  (not  included 
in  above  statement): 

Products  — ^September — 

1933  1932 

Cigars  (large) : 

Class   A No.         3,025,450  4,188,200 

Class   B X^o.  59,000  10,000 

Class   C No.  72,250  90,500 

Total    3,156,700  4,288,700 

Ciirars  (small    No.  650,000  700,000 

Cigarettes  (large)    ...Xo.  50,000  40,000 

Ciirarettes  (small)   ...No.  319,000  300,OtK) 


Tax-])aid  products  from  the  Philippines  (not  in- 
cluded in  above  statement): 

Products 

Cigars  (large) : 

Class   A No. 

Class   B No. 

Class  C No. 

Class  D No. 

Class   E Xo. 

X oTai 

Cigarettes  (large)  . .  .No. 
Cigarettes  (small)  .  .No. 
Tobacco,  manufact'd.lbs. 


— September — 

1933 

1932 

23,114,825 

16,720 

16,868 

50 

501 

20,796,760 
56,837 
33,050 

•   •  •   • 

4,520 

23,148,964 

20,891,167 

3,000 

96,370 

42 

33,270 
37 

Internal  Revenue  Collections  for  September 

Cigars   .$1,109,307.07  $1,118,833.71 

Cigarettes    28,585,235.59  27,936,321.14 

SnutT   577,854.20  641,208.58 

T  o  b  a  c  c  o,  chewing  and 

smoking    4,666,115.95  5,064,597.95 

Cigarette    p  a  ])  e  r  s    and 

tubes    73,485.76  107,142.10 

Miscellaneous,  relating  to 

tobacco    (4,484.26)  777.89 

September  Cigar  Withdrawals  From  1920  to  1931 

Sept.,  1920.  . .  .678,640,116  Sept.,  1926.  .  .  .600,016,402 

Sept.,  1921.  . .  .614,427,829  Sept.,  1927.  .  .  .639,359,094 

Sept.,  1922.  . .  .625,771,965  Sept.,  1928.  . .  .586,266,514 

Sept.,  1923.  .  .  .598,817,907  Sei)t.,  1929.  .  .  .591,738,380 

Sept.,  1924.  . .  .605,608,215  Sept.,  1930.  . .  .523,973,060 

Sept.,  1925. . .  .575,763,645  Sept.,  1931 .  .  .  .449,329,986 

MacAndrews  &  Forbes  Reports  Profit 

MacAndrews  &  Forbes,  licorice  manufacturers, 
reports  for  the  quarter  ended  September  30th,  not 
profit  of  $236,936  after  expenses  and  Federal  taxes, 
equal  after  dividend  requirements  on  the  6  per  cent. 
l)ref erred  stock  to  68  cents  a  share  on  303,894  shares 
of  conmion  stock,  as  com])ared  with  $223,258,  or  64 
cents  a  share  on  the  common  in  the  preceding  quarter. 

In  the  September  (juarter  of  1932  net  profit  was 
$110,828,  including  the  company's  proj)ortion  of  re- 
sults of  operation  of  subsidiaries.  After  i)referred 
dividends,  net  profit  equaled  25  cents  a  share  on  319,- 
643  no-par  shares  of  common  stock  then  outstanding. 

For  nine  months  ended  Sej)tember  30th,  net  in- 
come w'as  ^^618,843  after  taxes  and  charges,  etpial  to 
$1.74  a  share  on  303,894  common  shares.  In  the  first 
nine  months  of  1932  net  income  was  $378,039,  includ- 
ing the  conq)any's  ])roportion  of  subsi<liary  o])eration 
results,  e(piivalent  to  89  cents  a  share  on  319,()43  com- 
mon shares. 

Old  Gold  Stars  Black  Crows 

Moran  and  Mack,  those  two  l)lack  crows,  are  the 
latest  in  the  series  of  performers  on  the  Old  Gold 
radio  program.  Their  broadcast  last  week,  first  of 
four,  is  in  line  with  the  P.  T.orillard  Company's  policy 
to  keep  freshness  in  the  program  by  changes  in  the 
entertainment  which  supplements  the  music  of  War- 
ing's  IVnnsvlvanians.  The  list  to  date  includes  John 
1*.  Medbury,  George  Givot,  Mandy  Lou,  and  Richman 
and  Herle.  The  last-name<l  duo,  originally  signed  for 
four  weeks,  earned  a  three  weeks'  extension  by  their 
success  in  increasing  the  size  of  the  weekly  audiences. 

United  Stores  Dividend 

United  Stores  last  week  announced  a  dividend  of 
8I14  cents  a  share  on  the  no  ])ar  $6  preferred  stock, 
payable  on  accumulations  which  will  amount  to 
$13.56*4  a  share  taking  effect  with  this  distribution. 
Payment  is  due  December  15  to  stockholders  of  rec- 
ord  November  24th. 

7%#  Tobacco  Worid 


•  MR.  HAGENLOCH- 
ER  says:  "If  I  were  giv- 
ing  one  simple  rule  for 
successful  billiard  play,  I 
should  say,  'Watch  your 
nerves!'  That's  why  I've 
smoked  Camels  for  years. 
They  never  upset  my 
nervous  system." 


•  ERICH  HAGENLOCHER, 
twice  18.2  balk-Iine  billiard  cham- 
pion of  the  world.  Healthy  nerves 
have  carried  him  successfully 
through  the  sternest  international 
competition  to  many  titles. 


•  RIGHT-TALKING  IT  OVER 
calls  for  more  Camels.  Steady 
smoking  reveals  the  true  quality 
of  a  cigarette.  Camels  keep,  right 
on  tasting  mild,  rich  and  cool . . . 
no  matter  how  many  you  smoke. 


Steady  Smokers  turn  to  Camels 


*'I  know  of  no  sport,"  says  Erich  Hagen- 
locher,  "that  places  a  grreater  strain  on 
the  nerves  than  tournament  billiards.  The 
slightest  inaccuracy  can  ruin  an  important 
run.  One  simple  rule  for  success  is,  'Watch 
your  nerves!*  I  have  smoked  Camels  for 
years.  I  like  their  taste  better  and  because 
they're  milder,  they  never  upset  my  ner- 
vous system." 

There  is  a  difference  between  Camel's 
ccMtlier  tobacc(^  and  the  tobaccos  used  in 
other  popular  cigarettes.  You'll  notice  the 
diflference  in  taste  and  in  mildness  — and 
Camels  never  jangle  your  nerves.  You  can 
prove  this  yourself.  Begin  today! 


IT  jS  MORE  FUN  TO  KNOW 

Cameis  are  made  from 
finer,  MORE  EXPENSIVE 
tobaccos  than  any  other 
popular  brand.  They  give 
more  pleasure;  Your  own 
taste    will    confirm    this. 


Copyright.  1933, 
R.  J.  Beynolils  Tobacco  Company 


Novtmber  i,  ig$$ 


It 


News  From  Congress 


_        -AND 

FE  D  E  R  A  L 

Departments 


From  our  IVashington  Bureau  62ZAlbee  Building 


EVELOPMENT  of  a  program  of  tax  revision, 
to  be  submitted  to  Congress  in  January  in  the 
event  of  repeal  of  the  Eight eentli  Amendment, 
is  under  consideration  bv  a  subeonnnittee  of 
ihe  House  Wavs  and  Means  Committee.  Treasurv 
experts  have  appeared  before  the  subcommittee  to 
make  recommendations  as  to  the  taxes  which  nuiy  be 
repealed  or  alleviated  if  the  revenues  from  liipior  reach 
the  $500,000,000  a  year  now  antici])ated. 

The  subcommittee  will  prejiare  schedules  of  taxes 
to  be  imposed  upon  liquor  and  at  the  same  time  is  ex- 
pected to  develop  a  plan  for  tightening  the  income  tax 
provisions  so  as  to  reduce  evasions.  With  additional 
revenue  developed,  consideration  will  then  be  given  to 
the  possibility  of  removing  the  so-called  nuisance  taxes 
of  the  1932  revenue  law.  It  is  not  anticipated  that  any 
thought  will  be  given  to  changes  in  the  taxes  on  tobacco 
products  which,  with  the  income  taxes,  are  the  most 
important  levies  in  the  law.    • 

The  subcommittee  is  under  the  chairmanship  of 
Representative  Hill  of  Washington,  who  ex])lained  that 
the  recent  Senatorial  investigations  of  Wall  Street 
activities  have  developed  that  wealthy  men  have  ])een 
able  to  avoid  pa>Tnent  of  taxes  through  various  inter- 
pretations of  the  administrative  features  of  the  law. 

In  addition  to  plugging  up  these  loopholes,  he  said, 
**we  hope  to  provide  legislation  that  will  avert  the 
necessity  of  enacting  emergency  measures  to  meet  un- 
anticipated Treasury  deficits  and  to  make  each  person 
contribute  his  proper  share  to  the  maintenance  of  the 
Government.  Hastilv  enacted  tax  meaNures  often  re- 
suit  in  some  unjust  levies,"  he  assorted. 

Cj3    Cj]    Ct3 


EGISLATION  designed  to  check  the  pajTiient 
of  high  salaries  to  industrial  executives  is  ex- 
pected to  be  asked  of  Congitss  this  winter, 
probably  in  the  shape  of  a  measure  imposing 
heavy  taxes  on  high  salaries.  The  question  has  been 
under  consideration  for  some  time,  the  Senate  last 
session  passing  a  resolution  calling  for  an  investigation 
of  executive  salaries,  under  which  the  Federal  Trade 
Commission  has  undertaken  a  study  of  salaries  paid 
officers  and  directors  of  corporations  other  than  public 
utilities,  engaged  in  interstate  commerce  and  having 
assets  of  $1,0(X),000  or  more,  the  securities  of  which  are 
listed  on  the  New  York  Stock  or  Curb  Exchanges. 

The  inquiry  will  cover  the  remuneration  of  execu- 
tives and  directors  of  a  number  of  tobacco  companies 
coming  within  the  class  designated  by  the  Commission. 
For  the  purposes  of  the  study  the  term  ** salary''  has 


been  defined  to  include  any  compensation,  fee,  bonus, 
commission  or  other  payment,  direct  or  indirect,  in 
money  or  othei-wise,  for  personal  services,  and  the 
investigation  will  go  back  as  far  as  1928. 

President  Roosevelt  has  also  been  giving  the  mat- 
ter considerable  attention  and  has  secured  from  the 
Attorney  General  a  lengthy  report,  in  which  it  is  said 
that  restrictions  on  salarv  pavments  are  "feasible" 
but  would  require  Congressional  action. 

CT3     C?3     C?3 

ETERMIXATION  of  the  Government  to  en- 
force compliance  with  the  ])rovisions  of  the 
President's  re-employment  agreement  and  of 
recovery  codes  was  evidenced  last  month  in  the 
withdrawal  of  the  Blue  Eagle  insignia  from  thrive  em- 
ployers. 

The  action  of  the  recoverv  administration  was 
taken  as  a  result  of  com]>lainants  that  the  three  employ- 
ers had  violated  the  maximum  liour  and  minimum  wage 
])rovisions.  In  one  instance,  it  was  charged,  an  em- 
plovee  was  forced  to  work  twentv-one  hours  in  two  davs 
at  a  rate  of  14  cents  an  hour. 

Similar  action,  it  was  announced  bv  Recoverv  Ad- 
ministrator  Johnson,  will  be  taken  against  other  fla- 
grant violators.  In  a  gnat  majority  of  cases  where 
complaints  have  l)een  ma(U»  against  Blue  Eagle  mer- 
chants, howevei',  it  was  said,  the  violations  have  been 
found  to  he  diw  to  employers  misunderstan<liiig  their 
obligations  under  the  cod**  oi-  re-employment  agree- 
ment; in  such  cases,  eonferenees  between  the  local 
compliance  board  and  the  merchant  have  usually  re- 
sulted in  satisfactory  adjustments. 

Cj3     CS3     Cj3 

F^FT'SING  to  a])prove  suggestions  that  the  ob- 
servance of  Thanksgiving  Day  be  advanced  one 
week  this  vear  in  order  to  increase  the  retail 
sales  intei  val  l)etween  that  holiday  and  Christ- 
mas, President  Roosevelt  last  month  explained  that  a 
change  in  the  holiday  was  impracticable  for  a  number 
of  reasons. 

A  large  volume  of  correspondence  on  the  subject 
has  been  received  at  the  White  House,  it  was  stated, 
not  all  of  which,  howevei-,  was  favorahle  t<»  tlie  change. 
The  ajqieal  for  advancing  the  date  was  based  on  the 
contention  that  with  Thanksgiving  coming  this  year  on 
November  30,  the  holitlay  sales  period  will  be  very 
short. 

Thg  Tobacco  WorU 


Not  many  smokers  have  seen  a  fine  tobacco  plant 
in  fiill  bloom,  so  we  show  you  this  picture.  These 
fine  types  of  plants  are  permitted  to  flower  and  to 
produce  seed — to  reproduce  the  Cream  of  the  Crop 
^enabling  Luckies  to  maintain  the  same  fine,  uni- 
form quality  that  smokers  everywhere  appreciate— so 
round  and  firm  and  fiilly  packed^free  from  loose  ends.  V  '  •  (j 

AlMAXS  dlie^nes/ toSaccos       KlMKXS  the  finest  uH>rkmanship         -.    V 

Always  Luckies  please  I 
toasted        for  throat  protection-for  better  taste 


Novimber  t,  193s 


n 


MIA. 


Yahn  &  McDonnell  Salesman  Passes 


ilOBERT  E.  FIEIJTZ,  known  throughout  the 
trade  as  "Bob,"  passed  away  on  Wednesday, 
October  18th,  in  tlie  Frankt'ord  Hospital,  a  vic- 
tim of  heart  disease. 
Mr.  Fielitz  had  been  connected  with  tlie  sales  force 
of  Dusel,  Goodloe  &  Co.,  which  later  consolidated  w^ith 
Yahn  &  ^IcDonnell,  for  a  period  of  eighteen  years,  and 
prior  to  that  time  he  had  been  associated  with  the  old 
firm  of  John  Steigerwald  &  Co.,  in  a  sales  capacity. 
He  at  one  time  covered  southern  Xew  Jersey  territory, 
but  in  later  years  he  had  been  assigned  to  northeastern 
Philadelphia  territory,  where  he  was  well  liked  and  had 
many  friends  in  the  trade. 

He  was  first  stricken  about  six  months  ago  and  at 
that  time  was  forced  to  give  up  his  duties  for  about 
three  weeks,  but  recovered  and  had  covered  his  regular 
territory  until  about  three  weeks  ago,  when  he  was 
again  stricken.  As  his  condition  became  worse  he  was 
removed  to  Frankford  Hospital  about  a  week  before 
his  death. 

Funeral  services  were  held  on  Monday,  October 
23d.  He  is  survived  by  his  widow,  two  sons*  and  three 
grandchildren.    He  was  forty-six  years  old. 

Bayuk  Business  Bits 

AKKY  RICE,  of  the  X.  Rice  Cigar  Co.,  Pitts- 
Inirgh,  was  n  visitor  at  Bayuk  heachpuirters 
and  waxed  entliusiastic  over  the  consumer 
preference  for  Bayuk  Phillies  and  Havana 
Ribbon  in  ]u<  territory  .  .*.  Charles  L.  StetTen,  Ohio 
territorial  manager,  breezed  into  the  factory,  urging 
an  increaso  in  shipments  both  for  roirular 'demands 
and  for  holiday  business  .  .  .  Milton  Wolf,  terri- 
torial manager  for  WisoDusin,  is  saying  it  with  orders 
for  Bayuk  Phillies  .  .  .  M.  Bergen  k  Sons,  distrib- 
utors for  that  sector,  are  setting  a  fast  pace  in  the 
distribution  ami  sale  of  Bayuk  Phillies  .  .  .  The 
Standard  Tobacco  Co.,  of  Hanmiond,  Ind.,  are  follow- 
ing through  with  good  results  on  Bayuk  brands  in 
their  territory,  and  were  recently  assisted  by  F.  B. 
crueller,  Bayuk  territorial  manager. 


John  McGuerty,  of  the  Romeo  y  Julieta  factory, 
Havana,  was  in  to^\^l  last  week  and  reports  bnsinesg  on 
his  brand  very  good. 


Trade  Notes 


Sol   Korn,   of   the   Continental   Cigar   Company, 
Scranton,  Pa.,  was  a  Philadelphia  visitor  last  week. 


Benjamin  Lumley,  factory  representative  of  the 
Garcia  y  Yega  factory  in  Tampa,  has  just  returned 
from  a  trip  to  Baltimore  and  Washington,  and  reporte 
good  business  in  that  section. 


Sam  De  Pasquale,  1613  South  Hicks  Street,  has 
filed  a  certificate  of  registration  here,  trading  as  Adel- 
phia  Cigar  Co.,  at  115M>  South  Eleventh  Street,  manu- 
facturing the  Tedello  brand. 


Sam  (Sees  All  Knows  All)  Green wald  has  1>pen 
honored  with  the  api)ointment  of  Chainnan  of  the  To- 
bacco Unit  in  the  United  Campaign  drive  for  contri- 
butions. 


Paul  L.  Brogan,  vice-president  of  Yahn  &  McDon- 
nell, reports  a  definite  upturn  in  business  for  his  firm. 
The  month  of  August  recorded  an  increase  in  volume  of 
business  over  July,  and  September  recorded  a  substan- 
lial  increase  over  the  month  of  August,  which  is  en- 
couraging for  this  period  of  the  year. 


F.  W.  Sommerfeld,  of  the  F.  W.  Sonmierfeld  Cigar 
Co.,  Miami,  was  a  visitor  at  John  \Yagner  &  Sons  last 
week.  Mr.  Sommerfeld  has  just  returned  from  a  trip 
to  European  countries,  where  he  visited  France,  Ger- 
many and  Poland.  On  his  return  he  was  much  gratified 
to  find  his  factory  enjoying  a  splendid  call  for  their 
high-grade  brands. 


Joe  Banker  and  Barton  Lemlein,  of  M,  Sacks  & 
Co.,  New  York  City  cigar  mfinufacturers;  George 
Stocking,  of  Arango  y  Arango,  Tampa  manufacturers, 
and  William  Freeman,  of  the  Medal  of  Honor  factory, 
Xew  York  City,  were  visitors  here  last  week.  Xone  of 
the  above-mentioned  factories  have  increased  the 
wholesale  pric^  of  their  brands,  and  all  report  a  sub- 
stantial increase  in  business  in  recent  weeks. 

The  Tobacco  World 


XMAS  CARTON  FOR  RALEIGH  FANS 

. . .  and  for  the  army  ready  for  a  better  cigarette 


WE  CLAIM  (see  if  you  don't 
agree)  that  this  carton  is  a 
winner  from  four  selling  angles. 

Raleigh  smokers,  of  course,  will  buy 
it.  To  new  customers  you  can  offer  an 
extraordinary  cigarette  at  an  ordinary 
price — plain  or  cork-tipped.  (Women 
appreciate  the  choice  of  cork  tips  at 
no  extra  charge.) 


Finally,  everybody  likes  the  coupons 
that  come  with  Raleighs.  One  with 
each  pack  of  twenty — two  extra  in  the 
carton  (12  in  all).  85  coupons  bring  a 
handsome  initialed  bridge  set,  two 
decks,  U.  S.  Congress  Quality  Playing 
Cards.  Other  premiums. 

Send  your  Christmas  order  in   to 
your  jobber  today. 


SnommIobacco 

infCAMaCMAItETTES 


ir»Mf-«itfir* 


BROWN  A  WILLIAMSON  TOBACCO   CORP^  LOUISVILLE,   KENTUCKY 

Brown  &  Williamson  products  have  been  designed  to  bring  you  the  most  profit  in  all  lines 
and  prices.  New  products  are  added  to  fit  the  times.  Are  you  getting  your  share 
of  profit  from  these  live,  selling  items:  Sir  Walter  Raleigh  Smoking  Tobacco,  Bugler  Ciga- 
rette Tobacco,  Golden  Grain  Tobacco,  Win^  Cigarettes,  and  Target  Cigarette  Tobacco? 


II        iiMe«««<tiM 


■lirtf^  Bi^ 


Mommber  t,  1933 


iS 


r 


p.  LOR  ILL 


Wl^ 


"^ 


COMPANY,  Inc. 


119  West  40th  Street  •  New  York  City 

Is  ofFering  an  unusually  aftrjctive  line  of  Christmas  Wrapped 
Packages  this  year. . .  packages  that  will  help  you  sell  Merchondise 


f 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION        .cr^lflEfl^ 
OF  UNITED  STATES  "^^UJ^?^ 

JESSE  A.  BLOCK.  Wheeling.  W.  Va President 

CHARLES  J.  EISENLOHR.  Philadelphia,  Pa Ex-Prealdent 

JULIUS  LICHTENSTEIN.  New  York.  N.  Y Vice-Preaident 

WILLIAM  BEST.  New  York,  K.  Y Chminnan  Executire  Committee 

MAT.  GEORGE  W.  HILL.  New  York,  N.  Y Vice-President 

GEORGE  H.  HUMMELL.  New  York,  N.  Y Vice- President 

H.  H.  SHELTON.  Washington.  D.  C Vice-President 

WILLIAM  T.  REED.  Richmond.  Va Vice-President 

HARVEY  L.  HIRST.  Philadelphia,  Pa Vice-President 

ASA  LEMLEIN.  New  York.  N.  Y Treasurer 

CHARLES  DUSHKIND,  New  York.  N.  Y Counsel  and  Managing  Director 

Headquarters,  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio  President 

CHAS.  B.  WITTROCK.  Cincinnati,  Ohio  Vice-President 

GEO.  S.  ENGEL.  Covington,  Ky Treasurer 

WM.  S.  GOLDENBURG,  Cincinnati,  Ohio  SecreUrjr 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H.  DUYS,  New  York  City  Preaideat 

MILTON  RANCK.  Lancaster.  Pa First  Vice-Presideo* 

D.  EMIL  KLEIN.  New  York  Qty  Second  Vice-President 

LEE  SAMUELS,  New  York  City  SecreUry  Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN,  Newark,  N.  J President 

ALBERT  FREEMAN,  New  York,  N.  Y First  Vice-President 

IRVEN  M.  MOSS.  Trenton,  N.  J Second  Vice-President 

ABE  BROWN,  180  Grumman  Ave.,  Newark,  N.  J Secretary -Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA  LEMLEIN  President 

SAMUEL  WASSERMAN   Vice-President 

THE  NATIONAL  ASSOCIATIONS  OF  TOBACCO 

DISTRIBUTORS 

C.  A.  JUST.  St.  Louis.  Mo President 

E.  ASBURY  DAVIS.  Baltimore,  Md Vice-President 

E.  W.  HARRIS.  Indianapolis,  Ind Vice-President 

JONATHAN  VIPOND.  Scranton,  Pa Vice-President 

GEO.  B,  SCRAMBLING,  Qeveland,  Ohio  Treasurer 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jersey  City,  N.  J Stct^Urf 

m6 


Cigar  Manufacturing  Code 

(Continued  from  page  6) 


Section  V.  Sales  Below  Cost.  The  sellinji*:  or 
offering  for  sale  by  a  ci,i>ar  inamifacturor  at  or  below 
the  cost  to  himself,  with  a  view^  to  preventing  fair 
competition  or  without  a  legitimate  business  reason  to 
justify  such  a  sale,  is  regarded  as  an  unfair  method  of 
competition. 

ARTICLE  XIII 

Effective  Date 

This  Code  shall  be  effective  fourteen  davs  after 
the  Code  is  approved  and  signed  by  the  President  of 
the  United  States. 

Respectfully  submitted. 

Special  (^oah  Manufactuhers  Com 
MiTTEE  of  Associated  Ckjah  Manu- 

FACTUItEHS        AND        ToBACCO        LeaP 

Dealers, 

Harvey   L.   Hirst,   Chairman. 

Larger  Royalist  Distribution  Sought 

New  York  and  (Connecticut  have  been  added  to 
the  territories  in  which  Graboskv  Bros,  will  seek  dis 
tribution  on  their  Koyalist  cigar.  Max  Mazo,  well 
known  to  the  Connecticut  jobbing  and  retail  trade,  has 
been  added  to  the  sales  force,  and,  witli  Hartford  as 
his  headquarters,  will  shortly  launch  a  drive  for  Koy- 
alist distribution.  Within  a  very  short  time  a  crew  of 
salesmen  under  the  supei*\'ision  of  Kd.  H.  Knners  will 
invade  New  York  City.  It  is  expected  that  this  will 
be  done  in  time  for  the  holiday  trade. 

Consolidated  to  Aitkin-K3mett 

The  Aitkin-Kynett  Company,  Philadelphia  adver- 
tising agency,  which  has  handled  the  (J.  H.  P.  Cigar 
Co.  (El  Producto)  account  for  years,  has  been  aj)- 
pointed  advertising  counsel  by  the  Consolidated  Cigar 
Corporation,  New  York  (Dutch  Masters,  Harvester, 
Henry  George  and  "44"  cigars). 


The  drive  on  Paper's  Pouch  tol)acco,  inaugurated 
by  Yahn  &  McDonnell  two  weeks  ago,  was  productive 
of  some  fine  new  placements  on  this  high-grade  product 
of  the  Christian  Peper  Tobacco  Co.,  St.  Louis,  and  has 
resulted  in  many  repeat  orders,  which  is  an  excellent 
record  for  so  short  a  time. 


The  Don  Sebastian  line,  manufactured  by  Arango 
y  Arango,  has  been  showing  substantial  increase  in  de- 
mand with  John  Wagner  &  Sons,  local  distributors  of 
the  brand  during  the  past  few  weeks.  In  fact,  the  Wag- 
ner business  generally  has  been  showing  increased 
activity  recently. 


John  Pappero,  member  of  the  Yahn  &  McDonnell 
organization  in  charge  of  the  purchasing  of  cigars, 
cigarettes  and  smoking  tobaccos,  was  confined  to  his 
home  for  a  few  days  last  week  on  account  of  illness. 

Th€  Tobacco  World 


Yes  J  said 


Nine  Months  Withdrawals  for  Consumption 


— Decrease 

First  9  Mos.  -\-hic reuse 

Cal.  Yr.  1933  Quantity 
Cigars : 

Class  A — 

United  States   ....   2,797,177,540  -f-  162,314,650 

Puerto   Kico    39,425,645  —  15,.377,205 

Pliilil)pine   Islands.      119,565,575  —  12,486,395 

Total    2,956,168,760  -f  134,451,050 

Class  B— 

United  States  ....        20,012,653  —  20,158,078 

Puerto   Rico    2,279,550  -f  2,120,550 

Philippine    Islands.             148,2(K)  —  290,349 

Total    22,440,403  —  18,327,877 

Oass  C— 

Ignited  States   ....      393,204,250  —  221,994,728 

Puerto   Rico    .....             469,280  —  1,902,770 

Philippine   Islands.             154,816  —  57,756 

Total    393,918,346  —  223,955,254 

Class  D— 

Ignited  States   ....        30,981,517  —  8,811,338 

Puerto   Rico    500  —  2,200 

Philippine   Islands.                 1,376  —  1,750 

Total    30,983,393  —  8,815,288 

Class  E— 

United  States   ... .          2,797,119  -f-  163,369 

Puerto   Rico    

Philippine  Islands.                   922  —  23,983 

Total    2,798,041  +  139,386 

Total  All  Classes: 

United  States   ....   3,244,263,079  —  88,486,125 

Puerto   Rico    42,174,975  —  15,161,625 

Philippine   Islands.      119,870,889  —  12,860,233 

Grand  Total...  3,406,308,943  —   116,507,983 


Little  Cigars: 

United  States   ....  162,369,253 

Puerto   Rico    2,624,000 

Philippine  Islands.  

Total   164,993,253 

Cigarettes: 

United  States   ....87,952,371,030 

Puerto   Rico    2,875,600 

Philippine  Islands.  1,023,920 

Total    87,956,270,550 

Large  Cigarettes: 

United  States   ....  1,912,135 

Puerto   Rico    665,000 

Philippine  Islands.  4,937 

Total    2,582,072 

Snuff  (lbs.) : 

All  United  States.  27,533,197 

Tobacco  Mfd.  (lbs.): 

United  States   ....  236,056,014 

Philippine  Islands.  169 

Total    236,056,183 


58,338,121 
626,000 


58,964,121 


+7,650,905,707 
—  419,100 

4-  38,953 

+7,650,525,560 


777,275 

+  262,000 

+  3,937 

—  511,338 


—  420,020 


—  3,713,654 

—  322 

—  3,713,976 


Send  Two  Dollars,  with  the  coupon  below  to  The 
Tobacco  World,  236  Chestnut  St.,  Phila.,  Pa.,  and 
get  your  copy  twice  a  month  for  a  year. 


Name. 


Street  No. 
P.  O 


-State. 


N<ntmber  i,  1933 


J? 


>■ 


Establiihed    1886 


"BEST  OF  THE  BEST" 


^^^^±^  A.  SANTAELLA  &  CO. 

Office,  1181   Broadway,  New  York  City 

FACTORIES:  Tampa  and  Kep  West,  Florida 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  mellow  and  smooth  In  charactct 
and  Impart  a  most  palatable  flavor 

FUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BMTUN.  AMOMATIZEI.  BOX  FLAVOKS.  PASTE  SWEETENEIS 

FRIES  £i  BRO-  92  Reade  Street,  New  York 


:i^^Kl^J"^JVMi^^M<:^/i'^Ji-^^r:.Sr,:.*.»;:M^ 


mMMMMMMMIBJ^M 


Classified  Column 

The  rate  for  this  column  it  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  psyable 
strictly  in  advance. 


^?>£?^^«3rajnufaiif^fir;i^^ 


MMwy^ir^N-iy^i.v^Air/t 


POSITION  WANTED 


CIGAR    SALESMAN    COVERING    EASTERN    PENNSYLVA- 
NIA and  Local  Territory  desires*  connection.     Large  following. 
Address  Box  No.  580,  "The  Tobacco  World." 


Newspaper  and  magazine  advertising  executive,  thoroughly 
experienced,  formerly  with  local  newspapers  and  agencies,  and  also 
advertising  manager.  Position  with  firm  desiring  an  advertising  man, 
salesman  or  assistant  to  manager.  Knows  marketing,  merchandis- 
ing and  distribution.  Salary  not  as  important  as  opportunity  to 
demonstrate  actual  worth  and  ability.  References  the  highest. 
Address.  F.  H.  Riordan.  5915  Webster  Street,  Philadelphia,  Pa. 


CIGAR    FACTORY   SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience    With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  '*Thc 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


BEER  WITHOUT  CIGARS,  IS  LIKE  KISSING  WITHOUT 
LOVE — Adopt  as  your  slogan,  "Kiss  your  beer,  but  love  your  ci- 
gars." Specially  those  Havana  blended,  "Good  to  the  last  Puff," 
manufactured  by  A.  Ramirez  &  Co.,  Post  Office  Box  1168,  Tampa, 
Fla.    Write  them  for  particulars  today. 


Tobacco  Merchants'  Association 
Registration  Bureau,  SEw^YokTcm 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 
Registration,         (see  Note  A),        $5.00 
Search,  (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
/f^^/vA*  ",'.  ^"*  '**'  *^*"  thirty-one  (31),  an  additional  charge  of  Two  Dollar* 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 

BONDED  BLUNTS:— 46,246.  For  cigars.  October  7,  1933.  Wert- 
heimer  Bros..  Inc..  Baltimore,  Md. 

CEDARS  FROM  YORK:— 46,249.  For  all  tobacco  products.  Octo- 
ber 0,  1933.     Lilly,  Dungan  &  Co.,  Baltimore,  Md. 


TRANSFERS 

THE  CEDARS:— 22,959  (Tobacco  Leaf),  and  26,450  (Trade-Mark 
Record).  Fur  cigars,  cigarettes  and  tobacco.  Registered  March 
19,  1902,  and  March  20,  1902,  respectively,  by  the  American  Litho. 
Co.,  New  York,  N.  Y.  Transferred  by  Consolidated  Litho.  Corp., 
Brooklyn.  N.  Y..  successors  to  the  registrant,  to  I).  Kmil  Klein  Co., 
Inc.,  New  York.  N.  Y.,  and  re-transferred  to  Lilly,  Dungan  &  Co.. 
Baltimore.  Md.,  October  1(),  1933. 

LA  MONETA:— 32,751  (U.  S.  Tobacco  Journal).  For  cigars,  ciga- 
rettes and  cheroots.  Registered  March  11,  1907,  by  Schwarzkopf 
&  Ruckert,  New  York.  N.  Y.  Transferred  to  Garcia  Grande  Ci- 
gars, Inc.,  New  York,  N,  Y^  October  18.  1933. 

RE-REGISTRATION  OF  ABANDONED  OR  UNUSED 

TRADE-MARKS 

Notice  is  hereby  given  that  an  application  has  been  filed  with  us 
for  the  registration  of  the  following  trade-mark  and  that  same  will  be 
registered  unless  we  shall  be  advised  of  the  existence  of  any  valid 
rights  thereto,  by  written  notice  setting  forth  specifically  the  basis  of 
such  claim  on  or  before  the  registration  date  set  opposite  the  trade- 
mark. 

SVEA October  31st. 


"What  a  welcome  visitor 
The  ToB.ACCo  World 
must  be  to  wholesalers  and 
retailers ! 

**If  they  are  only  half  as 
interested  in  reading  it  as 
we  ourselves  are,  we're  glad 
our  ad  is  in  it  regularly" — 

says  an  advertiser. 


-^<6^ 


NOVEMBER  15,  1933 


L.13RARY 

ll^fw^J^til^fPnml 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


Phi  la..  Pa. 
Hanover,   Pa. 
Cincinnati,  Ohio 


Ynrk    Pa 

AUTOKRAFT  BOX  CORPORATION        ^.^^  .^ 

Lima      Ohio  Detroit.  Mich. 

A  NatioaWidc  Service  Wheeling,  W.  Va. 


■tll^W  H  ■*  '     **" 


iiiiiiiiininiHiiiiiiiiiiii? 


PUBLISHED  ON  THE   1ST  AND  15TH  OF  EACH   MONTH   AT  236  CHESTNUT  ST..   PHILA..  PA. 


After  all 
liothing  satisfies  like" 
a  good  cigar        "* 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box  and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


THE  TOBACCO  WORLD 


VoU  53 


NOVEMBER  15.  1933 


No.  22 


The  TOBACCO  WORLD  lias  signed  the  President's  agree- 
ment and  IS  operating  under  the  NRA  Code,  gladly  and  whole- 
heartedly co-operating  to  the  fullest  extent  in  the  Adminislra- 
twn  s  effort  to  promote  industrial  recovery. 


LTHOUGH  iio  definite  official  announcement 
lias  been  made  of  tlie  percentage  of  cost  which 
is  to  be  added  to  the  cost  of  merchandise  sold 
at  retail,  an  official  interpretation  of  tlie  Master 
Retail  Code,  which  was  approved  by  President  Roose- 
velt on  October  21st,  has  been  released  bv  the  National 
Recovery  Administration,  and  allays  fears  in  one  im- 
portant feature,  in  that  the  official  interpretation  states 
that  "as  soon  as  (but  not  until)  the  Retail  Trade  Au- 
thority or  the  Retail  Drug  Trade  Authority  fixes  an 
allowance  for  wages  of  store  labor,  the  selling  price  of 
any  article  nmst  include,  besides  the  actual  cost  to  the 
retailer  as  above  defined,  the  allowance  so  fixed  for 
labor  cost." 

Note  that  while  the  Code  states  "should,"  the  of- 
ficial interpretation  reads  "must.'-  This  is  one  of  the 
most  important  features  of  the  Code,  and  which  had 
caused  so  much  apprehension  among  the  small  inde- 
pendent merchants  throughout  the  country.  AVlth  this 
intei  j^retation  we  are  indeed  on  the  way  to' better  times. 

CS3     Ct3     Cj3 

IITS  ^faster  Retail  Code  does  not  affect  tobacco 
l)r()ducts  in  any  way,  but  a  great  deal  of  en- 
couragement can  be  derived  from  the  above 
interpretation  of  this  Code,  and  it  is  almost 
assured  that  the  Tobacco  Retail  Code  will  gain  ap- 
proval of  a  similar  provision,  or  possibly  a  better  one. 
Pending  the  issuance  of  further  regulations,  retail- 
ers who  have  signed  a  Certificate  of  Compliance  and 
who  have  been  operating  under  the  provisions  of  the 
President's  Re-employmont  Agreement  or  approved 
substitutions  therefor,  and  who  continue  the  disj)lay  of 
tlie  Hlue  Eagle  after  the  effective  date  of  this  Code, 
will  be  deom«Ml  to  have  signified  their  consent  to  and 
compliance  with  all  the  terms  of  the  Code. 

■^^M*  m^^^^  ^^A^B 

Cp    Cj3    Ctj 

HE  OFFICIAL  interpretation  further  states 
that  food  and  foodstuffs,  milk  and  its  products, 
tobacco  and  its  products  are  not  covered  by  the 
Retail  Code. 
Any  merchandise,  the  retail  selling  of  which  is 
already  covered  by  a  separate  code,  is  not  included 
w'ithin  the  Retail  Code.  Such  merchandise  includes 
gasoline  and  motor  oils,  motor  vehicles,  lumber,  lumber 
products,  building  materials  and  building  specialties, 
oil  burners  and  ice. 


CIGAR  CODE  HEARING  DATE  SET 

Just  as  we  are  going'  to  press  we  have  received 
word  that  the  date  for  the  public  hearing  on 
the  Cigar  Manufacturers'  Code  has  been  set  for 
November  22d,  at  9:30  A.  M.,  at  the  Mayflower 
Hotel,  Washington,  D.  C. 


Any  merchandise  the  retail  sale  of  which  is  to  be 
covered  by  a  separate  code,  and  as  to  which  the  Admin- 
istrator  has  stayed  the  provisions  of  the  Retail  Code 
pending  the  approval  of  such  separate  code  is  not  cov- 
ered by  this  Code.  Such  stays  are  at  present  in  effect 
as  to  the  retail  selling  of  coal,  jewelry,  and  sewinff 
machmes. 

Even  though  a  retailer  sells  some  merchandise 
which  IS  thus  exempt,  he  will  be  governed  in  all  respects 
(except  as  to  price  provisions  and  fair-trade-practice 
provisions  relating  to  these  items)  by  the  Retail  Code 
it  he  IS  primarily  engaged  in  selling  merchandise  which 
IS  not  thus  exempt. 

CS3    CS3    C?3 

ROM  a  report  of  the  Federal  Trade  Commis- 
sion, just  issued,  we  glean  the  following  statis- 
tics regarding  special  discounts  and  conces- 
sions from  tobacco  manufacturers  to  chain 
stores  and  to  tobacco  wholesalers :  134  tobacco  manu- 
facturers had  3050  accounts  with  47  selected  chains 
and  with  63  selected  tobacco  wholesalers,  during  the 
years  1921)  and  1930,  the  period  covered  by  the  Com- 
mission's investigation.  More  than  three-fourths  ot 
ihese  accounts  (2359)  carried  no  special  discounts  or 
allowances.  Twenty-three  per  cent.  (691)  of  them  did. 
Of  those  favored  with  such  privileges,  399  were  chain 
stores  and  292  were  tobacco  wholesalers.  The  total 
allowances  of  these  134  manufacturers  during  1929 
were  $(),417,162  out  of  total  sales  of  just  under  $250,- 
000,000.  The  total  allowances  in  1930  were  $6,!>28,992 
out  of  total  sales  of  more  than  $285,000,000.  Of  the  134 
manufacturers  included  in  the  study,  however,  only  89 
in  1929  and  94  in  1930  reported  allowances  to  any  of 
the  chains  or  \yholesalers.  The  total  sales  to  all  dealers 
included  in  this  study  by  this  group  of  manufacturers 
making  allowances  were  $111,229,243  in  1929,  so  that 
the  total  allowances  amounted  to  5.77  per  cent,  of  sales. 
In  1930  the  total  sales  of  this  group  of  manufacturers 
were  $179,510,415,  with  allowances  at  a  rate  of  3.86  per 
cent,  on  sales.  In  view  of  this  decrease  in  the  percent- 
age of  allowances  as  between  1929  and  1930,  it  would 
be  most  interesting  to  see  at  this  time  a  study  of  this 
whole  question  of  discounts  and  allowances  for  the 
year  1932  and  the  year  1933  to  date. 


The  TOBACCO  WORLD  (established  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B.  Hankins,  President  and  Treasurer; 
Gerald  B.  Hankins,  Secretary.  Office,  236  Chestnut  Street,  Philadelphia,  Pa.  Issued  on  the  1st  and  15th  o£  each  month.  Subscriptions,  avail- 
able only  to  those  engaged  in  the  tobacco  industry,  $2.00  a  year,  20  cents  a  copy;  foreign,  $3.50  a  year.  Entered  as  second-class  mail  matter. 
December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


Tobacco  Outlook  for  1933-34 


||UPPLIES  of  practically  all  kinds  of  tobacco 
produced  in  the  T  nitod  States  for  1933-34  are 
iari»er  than  they  were  a  year  earlier,  indicating 
the  need  for  limit ini;-  ])ro(luction  in  1934. 
AVhereas  the  small  1932  crop  of  1,000,000,000  pounds 
was  around  200,000,000  ])ounds  l)elow  last  year's  con- 
sumption, the  ei^timated  1933  crop  of  1,400,000,000 
pounds  is  about  200,000,000  ])Ounds  above  consumption. 
Even  with  the  increased  domestic  consumption  indi- 
cated for  recent  months,  supplies  (production  plus 
carry-ovei)  of  most  types  are  still  excessive.^  They  are 
particularly  burdensome  for  hurley  an«l  the  cigar  types, 
and  are  materially  above  normal  for  Maryland,  fire- 
cured,  and  the  dark  air-cured  types.  The  estimated 
1933  crop  of  flue-cured  is  about  20  per  cent,  larger  than 
probable  consumption,  but  because  of  last  year's  reduc- 
tion of  domestic  and  foreign  carry-over  the  total  supply 
is  only  slightly  above  normal. 

Tobacco  consumption  in  the  United  States  has  in- 
creased during  the  last  several  months  along  with  the 
increase  of  payrolls  from  May  to  September,  1933,  the 
manufacture  of  tobacco  products,  as  shown  by  reports 
of  the  Commissioner  of  Internal  Revenue,  increased 
over  that  of  a  year  earlier,  for  the  first  time  in  two 
years.  In  comparison  with  the  corresponding  period 
of  1932,  cigarettes  increased  16  per  cent.;  large  cigars, 
5  per  cent.;  manufactured  tobacco,  4  per  cent.;  and 
snulT,  8  per  cent.  However,  it  appears  that  a  consid- 
erable part  of  this  increased  production  has  not  been 
consumed,  but  has  gone  to  increase  inventories. 

Foreign  consumption  of  United  States  types  of  to- 
bacco apparently  is  continuing  to  decline,  owing  largely 
to  trade  restrictions  and  substitutions  of  foreign-grown 
tobacco.  The  decreased  foreign  carry-over  of  United 
States  types  and  the  more  favorable  rates  of  exchange 
for  the  importing  countries  are  expected  to  result  in 
some  increase  of  exports  during  the  current  year  over 
those  of  the  last  two  year^v  Hut  for  Hue-cured  tobacco, 
at  least,  the  higher  prices  now  prevailing  in  the  United 
States  may  tend  to  have  an  olTsetting  influence. 

Before  next  planting  time  it  is  probable  that  action 
will  be  taken  by  the  Agricultural  Adjustment  Admin- 
istration to  control  the  1934  ])roduction  of  all  United 
States  types  of  tobacco.  Processing  taxes  are  now 
bein<;  collected  on  all  kinds  of  domestic  and  imported 
tobacco,  efTective  October  1,  at  rates  varying  from  1.7 
cents  to  4.2  cents  per  pound.  It  is  anticipated  that  the 
bulk  of  the  revenue  from  these  taxes,  probably  around 
$25,000,000  will  be  used  for  production  control. 

Adjustment  Administration  activities  already 
have  influenced  prices  and  ])rospective  supplies  of  flue- 
cured  tobacco.  Ninety-five  per  cent,  of  the  growlers 
have  signed  contracts  agreeing  to  reduce  their  produc- 
tion in  1934  and  1935  by  an  amount  requested  by  the 
Secretarv  of  Acrriculture  not  to  exceed  30  per  cent,  of 
the  average  1931-1933  production.  The  large  domestic 
manufacturers  have  entered  into  a  marketing  agree- 
ment to  establish  an  average  minimum  price  for  an 
agreed  minimum  <iuantity  to  be  purchased  from  the 
1933  crop. 

The  total  supply  of  hurley  tobacco  for  1933-1934  is 
estimated  to  be  1,150,000,000*  ])ounds  (green  weight). 
This  is  about  15  per  cent,  above  the  record  supply  of 
last  year,  and  more  than  50  per  cent,  above  the  1926- 
1930  five-year  average.  The  1933-1934  supply  is  equiva- 


lent  to  about  four  years'  consumption  at  present  rates, 
whereas  the  usual  supply  is  equivalent  to  about  two  and 
one-half  years  of  consumption.  Stocks  on  October  1, 
1933,  are  estimated  to  be  around  5  per  cent,  above  the 
record  stocks  a  year  earlier,  and  are  themselves  suflB- 
cient  for  about  two  and  one-half  years  of  consumption 
requirements.  With  the  estimated  production  for  1933 
exceeding  probable  consumption  by  more  than  100,- 
000,000  pounds,  it  is  expected  that  stocks  next  October 
will  be  equivalent  to  about  three  times  annual  consump- 
tion, or  considerably  more  than  a  noiinal  sui^ply.  To 
this  will  be  added  whatever  hurley  is  produced  in  1934. 
The  1933  production  of  ^laryland  tobacco  indi- 
cated on  October  1st  w^as  17,388,000  pounds,  the  small- 
est crop  in  many  years.  The  reduction  from  22,750,000 
pounds  produced  in  1932  was  mainly  the  result  of  crop 
damage,  acreage  having  remained  unchanged.  Sales  of 
the  1932  crop  to  October  1,  1933,  averaged  approxi- 
matelv  20  cents  per  pound,  cominired  with  an  average 
of  18.5  cents  for  that  part  of  the  1931  crop  sold  to  the 
same  date  last  year.  Around  three-fourths  of  the  1932 
crop  was  sold  prior  to  October  1,  but  it  is  reported  that 
a  large  part  of  the  remainder  consists  of  low  grades. 

Heav}^  world  supplies,  a  further  curtailment  of 
world  consumption,  and  a  continued  increase  of  com- 
petition from  foreign  tobacco,  are  the  outstanding  fea- 
tures of  the  outlook  for  United  States  fire-cured  to- 
bacco. World  supplies  for  1933-1934  are  estimated  to 
be  about  500,000,000  pounds  (green  weight),  428,000,000 
pounds  of  which  are  the  Kentucky-Tennessee  types  and 
72,000,000  pounds  the  Virginia  type.  This  is  approxi- 
mately the  same  as  the  1932-1933  supply.  But  the  esti- 
mated world  consumption  of  135,000,000  pounds  is  10 
per  cent,  below  that  of  the  previous  year  and  30  per 
cent,  below  world  consumption  of  four  years  ago.  Thus 
the  1933-1934  supplv  is  relatively  larger  than  that  of 
1932-1933. 

The  1934  outlook  for  the  United  States  dark  air- 
cured  tobacco  is  characterized  by  large  domestic  stocks 
and  continued  reductions  of  world  consumption.  Total 
world  supplies  of  these  tvpes  for  the  crop  year  begin- 
ning October  1,  1933,  are  estimated  at  125,000,000 
pounds  (green  weight).  This  is  slightly  smaller  than 
the  1932-1933  supply,  and  about  20  per  cent,  below  the 
five  year  average,  1926-1930.  However,  the  estimated 
1932-1933  world  consumption  of  42,000,000  pounds  is 
more  than  10  per  cent,  below  the  annual  world  con- 
sumption of  two  previous  years,  and  about  30  per  cent, 
below  the  five-year  average.  Thus,  in  view  of  the  re- 
duced rate  of  consumption,  present  su])plies  are  rela- 
tively larger  than  those  for  other  recent  years. 

The  indicated  quantity  of  cigar-type  tobacco  har- 
vested in  1933  is  somewhat  less  than  annual  consump- 
tion at  present  rates.  This  is  the  first  year  since  1930 
that  the  crop  has  been  smaller  than  consumption.  The 
jjroduction  indicated  on  the  intended  1933  acreage  of 
cigar  tobacco  would  have  been  equivalent  to  more  than 
one  year's  consumption.  But  this  was  reduced  mate- 
rially below  consumption  as  a  result  of  the  program  of 
the  Agricultural  Adjustment  Administration,  and 
stocks  at  the  end  of  1933-1934  (including  old  tobacco 
held  on  farms)  are  expected  to  be  correspondingly 
smaller.  On  October  1,  1933,  they  were  equivalent  to 
about  five  vears'  consumption  at  present  rates,  which 
is  more  than  twice  the  ratio  between  supply  and  con- 
sumption that  prevailed  before  1929. 

Th*  Tobacco  World 


Musings  of  a  Cigar  Store  Indian 


By  Chief  "Young-Man-Smoke-Cigars" 


OUTH  nmst  have  its  new  thrill  .  .  .  from  the 
Main  Line  came  costly  automobiles  to  the  old 
tenderloin  section  of  Philadelphia  .  .  .  with 
purchasers  for  marihuana  .  .  .  the  Mexican 
** Dream  Weed**  ...  a  narcotic  illegally  used  in  cig- 
arette form  .  .  .  when  raiders  ganged  the  place  they 
found  a  large  can  of  marihuana  .  .  .  and  it  was  re- 
ported that  the  cigarettes  had  been  sold  at  10  cents  to 
$5  each  .  .  .  depending  on  the  amount  of  drug  con- 
tained ...  it  was  also  stated  that  the  raid  was  de- 
layed until  experts  had  tested  the  actual  drug  content 
of  the  marihuana  sold  .  .  .  the  tests  involving  more 
than  40,000  common  and  rare  specimens  .  .  .  indefat- 
igable people  these  experts  .  .  .  Sometimes  when  a 
man  is  agin  something  he  carries  his  hatred  beyond  the 
grave  with  him  .  .  .  witness  the  following  terms  in 
the  will  of  a  Gernumtown  man  .  .  .  **  Having  recently 
found  that  a  number  of  my  grandchildren  are  addicted 
to  the  cigarette  habit  .  .  .  and  having  all  my  life  de- 
tested this  habit  ...  as  well  as  the  use  of  alcohol  .  .  . 
it  is  my  will  that  none  of  my  grandchildren  .  .  .  who 
at  the  time  of  my  death  or  thereafter  .  .  .  shall  be 
given  to  smoking  cigarettes  ...  or  using  tobacco  in 
any  form  ...  or  imbibing  in  spirituous  liquors  .  .  . 
shall  receive  any  interest  whatsoever  in  my  estate  .  .  . 
their  interest  to  be  divided  equally  among  the  remain- 
ing grandchildren"  .  .  .  the  trust  fund  for  the  grand- 
children amounts  to  $72,000. 


Ct3     Cj3     Ct3 


Dad 
briar 


ELIEX'T]  it  or  disbelieve  it  .  .  .  some  of  the  fair 
feminine  field  hockey  players  around  Philadel- 
phia are  smoking  pipes  .  .  .  the  originator  of 
the  fad  was  prompted  by  the  evident  relish  her 
.  an  inveterate  pipe  smoker  .  .  .  got  from  his 
.  .  she  got  one  like  his  ...  at  first  the  hard 
stem  kept  slipping  from  beneath  her  teeth  .  .  .  accus- 
tomed only  to  ciirarettes  .  .  but  she  persisted  .  .  . 
graduated  from  a  verv  mild  tobacco  to  something 
stronger  .  .  .  and  then  started  to  convert  her  hockey- 
playing  friends  ...  to  briars  .  .  .  and  corncobs  .  .  . 
and  even  clays  .  .  .  ** Smoking  a  i)ipe  soothes  me  and 
I  mean  to  keep  it  up"  .  .  .  said  the  originator  .  .  . 
but  a  slim  blonde  forward  said  .  .  .  **I  tried  it  onlv 
once  and  it  was  terrible"  .  .  .  now  it  comes  out  that 
a  winsome  leader  of  one  of  the  girl  hockey  teams  .  .  . 
confesses  to  having  smoked  a  pipe  two  years  ago. 

Cj3     £t3     Ctj 


ROMPTED  bv  the  modern  feminizing  of  drink 
into  **drinkie,"  some  unidentified  wag  has  said 
that  the  difference  between  a  vocation  and  an 
avocation  is  that  one  is  a  jobbie  and  the  other 
is  a  hobby  .  .  .  Strange  what  a  strong  hobby  ])ipes 
have  always  been  .  .  .  President  Harding  collected 
pipes,  many  of  which  he  kept  on  his  broad  desk  and  on 
l)ookslielves  in  his  private  study  ...  he  smoked  only 
one  pipe  there  but  he  had  others  in  his  executive  offices 
which  he   liked  to   puff  occasionally  .   .   .  The   late 

November  ts,  t9S3 


Speaker,  Champ  Clark,  had  a  collection  of  corncob 
pipes  which  he  kept  in  his  desk  in  the  Speaker's  office 
...  as  a  mark  of  rare  favor  to  a  visitor  he  took  them 
out  and  told  of  their  origin  and  history  .  .  .  And  now 
President  Roosevelt  .  .  .  whose  hobby  is  collecting 
marine  pictures  .  .  .  has  the  nucleus  of  an  interesting 
pipe  collection  ...  a  beautiful  briarwood  case  of  seven 
Comoy  virgin  pipes  of  selective  grain  ...  the  case 
bearing  a  gold  plate  commemorating  tlie  occasion  .  .  . 
and  each  pipe  labeled  for  a  different  day  of  the  week 
.  .  .  prc>-ented  to  him  when  he  visited  the  Centurv  of 
Progress  Exhibition  in  Chicago  .  .  .  the  President 
was  pleased  with  the  gift  and  especially  with  the  shapes 
.  .  .  and  Mrs.  Roosevelt  said  that  nothing  could  have 
given  greater  delight  to  her  husband  .  .  .  The  Gov- 
ernor of  Illinois  was  present  .  .  .  and  the  arrange- 
ments for  the  presentation  were  made  bv  S.  N.  Zin- 
berg  .  .  .  U.  S.  Director  of  Sales  for  the  House  of 
Comoy  .  .  .  who  was  in  charge  of  the  firm's  exhibit  at 
the  Fair  .  .  .  And  now  for  the  concluding  excerpts 
about  old  wooden  Cigar  Store  Indians  in  Baltimore 
.  .  .  taken  from  Kate  Sanborn's  book  .  .  .  '* Hunting 
Indians  in  a  Taxicab"  .  .   .  published  in  1911: 

Cj3     Ct]     Cj3 

BOUT  thirty-five  years  ago  the  late  Mr.  Dreves 
obtained  two  lengths  of  such  masts  and  wished 
to  have  two  Indian  figures  carved  from  them. 
He  found  a  German  sculptor  from  Munich  who 
had  carved  figures  now^  to  be  seen  adorning  the  Capitol 
at  Washington.  The  German  sculptor  had  never  seen 
an  Indian,  but  when  shown  pictures  of  the  figures  he 
\\as  to  carve  explained,  *'0h,  yes,  that's  the  Ameri- 
can," meaning  that  the  Indian  was  the  only  native 
American.  Each  Indian  completed  cost  $115  in  the  raw 
wood. 

The  Indians  carved  by  the  German  sculptor  are 
represented  with  catamount  hide  for  covering.  A 
quiver  of  arrows  is  fastened  over  the  left  shoulder.  In 
the  right  hand  is  a  bow  and  the  left  hand  holds  a  bunch 
of  tobacco  leaves.  Evidence  of  the  skill  and  training 
of  the  now  departed  German  sculptor  may  be 
seen  in  the  figure.  Every  muscle  seen  on  the  human 
form  is  executed  in  its  exact  relation.  The  little  de- 
pression about  the  kneepan,  the  lines  of  the  shinbone 
and  the  condyles  of  the  elbow  joint  are  perfect. 

The  brother  of  ^Ir.  Dreves^  Indian  was  purchased 
by  Mr.  Oppelt  and  may  now  be  seen  in  front  of  his  store 
on  Park  Avenue.  This  Indian  w^as  sold  to  the  present 
Mr.  Oppelt 's  father  thirty-five  years  ago  for  about  the 
price  of  the  carving  and  material. 

John  E.  Owens  made  a  great  hit  with  his  popular 
play,  **The  Live  Indian"  in  which  he  took  down  and 
hid  a  stunning  figure  that  had  stood  many  years  before 
a  cigar  store,  in  fact  considered  to  be  one  of  the  oldest 
inhabitants. 

"Made  up  as  an  exact  counterpart  of  this,  he 
mounted  the  pedestal  and  waited  until  midnight,  Avhen 
he  broke  into  the  store  and  hastened  away,  rich  in 
booty;  not  leaving,  however,  till  he  had  replaced  the 
insulted  Indian  in  his  proper  place.  This  was  an  irre- 
sistibly comical  sight." 


United  Cigar  Stores  Meeting  Called 

OTICE  of  a  meeting  of  creditors  and  stock- 
liolders  of  the  bankrupt  United  Cigar  Stores 
Company  of  America,  to  be  held  at  the  Federal 
Building  at  10  A.  M.,  November  18th,  was  sent 
last  week  to  more  than  19,000  creditors,  including 
proved  claims  and  others,  and  security  holders.  The 
meeting  will  consider  the  ijuestion  whether  there  should 
be  a  sale  of  the  assets  of  the  estate  and,  if  so,  what  prop- 
erty should  be  sold  and  upon  what  terms  and  conditions. 

Decision  on  the  question  will  affect  thousands  of 
landlords  of  property  rented  or  leased  by  the  company. 
Many  of  the  claims  consist  of  future  rent  claims  which 
are  not  legally  provable  at  this  time.  Sale  of  the  prop- 
erty would  wipe  out  these  claims.  Irwin  R.  Kurtz,  ref- 
eree, will  decide  whether  the  business  is  to  be  sold  in 
whole  or  in  part  or  whether  it  is  to  be  continued  as  at 
present. 

Proceedings  to  compel  sale  of  the  property  have 
been  instituted  by  a  protective  connnittee  representing 
bondholders  and  a  reorganization  connnittee  represent- 
ing preferred  stockholders  agreed  to  the  move.  Repre- 
sentatives of  the  Irving  Trust  Company,  as  trustee, 
explained  that  the  business  is  now  being  operated  at  a 
profit,  that  the  coming  holiday  season  is  usually  the 
best  of  the  year  and  that  the  ])resent  time  is  not  an 
advantageous  one  for  a  sale  of  the  business. 

The  company  went  into  receivership  on  August  29, 
1932,  and  the  Irving  Trust  Company  was  appointed 
receiver.  Under  the  administration  of  the  receiver  the 
business  has  been  placed  on  a  prolitable  basis.  A  cash 
distribution  of  20  per  cent,  to  proved  claims  was  or- 
dered by  the  referee  on  Sei)tember  11th,  it  being  de- 
cided that  this  payment  could  ])e  made  without  injury 
to  the  business. 

A  schedule  of  assets  of  the  bankrupt  estate,  includ- 
ing cash  on  hand,  has  been  tiled  by  the  trustee  and  is 
open  to  inspection  at  the  referee's  office,  15  Park  Row. 


Consolidated  Cigar  Corp.  Reports 

OXSOLIDATED  CIGAR  CORP.  and  subsid- 
iaries report  for  nine  months  ended  Sep- 
tember 30th  net  profit  of  $273,695,  after 
interest,  depreciation  and  Federal  taxes,  equal 
after  allowing  for  subsidiary  preferred  dividends  to 
$3.03  a  share  on  87,371  shares  of  6VL»  per  cent,  prior 
preferred  stock  outstanding  at  the  close  of  the  period. 
This  compares  with  net  ])rofit  for  the  nine  months 
ended  September  30th  of  $718,293,  equal  after  dividend 
re(]uirements  on  the  6V2  per  cent,  prior  preferred  and 
7  per  cent,  preferred  stock  to  39  cents  a  share  on  250,(X)0 
no  par  shares  of  common  stock.  For  the  September 
quarter  net  profit  was  $160,374,  after  charges  and  taxes, 
equal  after  subsidiary  preferred  dividend  reipiirements 
and  dividend  requirements  on  87.371  shares  of  6V2  per 
cent,  preferred  stock  to  66  cents  a  share  on  23,269 
shares  of  7  per  cent,  preferred  stock.  This  compares 
with  $77,701,  or  82  cents  a  share  on  *^n,26r)  shares  of 
6V2  per  cent,  preferred  stock  in  the  ])receding  quarter 
and  $178,042  or  84  cents  a  share,  on  28,533  shares  of  7 
per  cent,  preferred  stock,  after  dividend  requirements 
on  the  prior  preferred,  in  the  September  quarter  of 
1932. 


Lew  Walters,  who  has  been  associated  with  Bobrow 
Bros.,  for  a  number  of  years,  has  severed  his  connec- 
tion with  that  firm  and  has  become  associated  with  the 
J.  S.  Garvett  Cigar  Co.,  as  vice-president  in  charge  of 
distribution. 


Alex  Smart 


Here's  Alex  Smart  Himself 

The  memoirs  of  Alex 
Smart,  which  have  l)een  ap- 
])earing  in  this  jmblication, 
have  created  so  much  inter- 
est among  tobacco  circles 
that  we  have  secured  a  pho- 
tograph of  this  most  unusual 
salesman,  which  is  repro- 
duced herewith. 

Bayuk  Cigars,  Inc.,  will 
be  glad  to  supply  plioto- 
graphs  of  Alex  Smart  to 
anvone  in  the  tobacco  indus- 
trv  who  would  like  to  have 
on  hand  a  reminder  of  the 
experiences  of  this  salesman. 


Study  of  Credit  Uses  and  Abuses 


General  Cigar  Estimates  Loss 

General  Cigar  Co.  estimates  net  loss  for  the  quarter 
ended  September  30th  at  $242,619  after  charges.  Fed- 
eral taxes  and  inventory  writedown  of  $1,006,423.  This 
compares  with  net  profit  of  $330,855,  equal  after  divi- 
dend requirements  on  the  7  per  cent,  preferred  stock 
to  51  cents  a  share  on  472,982  no  i)ar  shares  of  common 
stock  in  the  previous  quarter.  Net  profit  was  $636,246, 
or  $1.16  a  common  share  in  the  September  quarter  of 
1932.  For  the  first  nine  months  of  1933,  estimated  net 
jn-ofit  was  $198,438  after  charges,  taxes  and  inventory 
writedown,  equal  to  $3.97  a  share  on  50,000  shares  of  7 
l)er  cent,  preferred  stock.  This  compares  with  net 
])rofit  of  $1,420,179,  equal  after  preferred  dividend  re- 
quirements to  $2.44  a  share  on  the  connnon  in  the  first 
Tiine  months  of  1932.  Surplus  as  of  September  30  was 
$12,113,289  after  a  writedown  in  the  value  of  stocks 
to  the  amount  of  $1,006,424  in  conformity  with  the  esti- 
mated market  as  of  September  30th. 


Notes  From  Phillies  Plant 

Lex  Ehrman,  of  Khrman  I^ros.,  Horn  &  Co.,  the 
Bayuk  distributing  house  for  the  San  Francisco,  (\alif., 
territory,  made  the  transcontinental  trip  Fast  to  visit 
lieadquarters,  and  reported  a  gratifying  d^Miiand  for 
Phillies  on  the  Coast.  R.  J.  lloofstetter,  of  Hoofstet- 
ter  Bros.,  Columbus,  O.,  was  another  entliusiastic  visi- 
tor last  week.  James  B.  Given,  Buffalo  territorial 
manager,  stopj)ed  at  headcjuarters  with  a  sheaf  of 
orders  for  additional  shipments  during  the  lioliday 
])eriod.  The  Kinz  Cigar  Co.  is  setting  a  nice  pace  at 
Danville,  111.,  where  the  company  enjoys  tlie  I^ayuk 
]*hillies  distribution  privilege.  Bayuk  brands  are  per- 
meating the  Kochester  territory,  where  tiic  compjiny 
o]>erates  a  branch  under  the  management  of  M.  F. 
Westphal. 


Yahn  &  McDonnell,  617  Chestnut  Street,  have  de- 
voted a  show  case  to  seven  handsome  packings  of 
Corona  cigars,  for  the  holiday  trade,  which  are  attract- 
ing very  favorable  conmient.  They  report  demand  for 
the  Corona  and  other  brands  of  the  llenrv  Clav  &  Bock 
&  Co.,  showing  a  fine  steady  increase. 


Mannie  Perez,  of  Marcelino  Perez  &  Co., Tampa  man- 
ufacturers of  higli-grade  clear  Havana  bran<ls,  stopped 
over  in  Philadelj)hia  last  week  in  the  interest  of  his 
brands,  and  secured  some  nice  orders.  Mannie  reports 
business  on  the  upgrade  and  is  optimistic  as  to  the  out- 
look for  future  business. 

Tht  Tobacco  World 


FIAT  credit  extended  by  wholesalers  and  manu- 
facturers selling  direct  to  retailers  during  the 
years  1928,  1929,  and  1930,  was  generallv 
sound,  and  that  the  greater  proportion  of  busi- 
ness done  (luring  these  years  was  on  a  credit  basis,  is 
disclosed  in  Parts  II  and  III  of  the  Mercantile  Credit 
Survey,  released  recently  by  the  Bureau  of  Foreign 
and  Domestic  Conunerce. 

The  survey  was  designed  to  develop  basic  facts 
upon  which  credit  policies  may  be  based.  Part  I  was 
released  in  December,  and  with  the  release  of  Parts  IT 
and  III  twenty-five  lines  of  trade  have  been  covered. 
^  The  important  part  played  by  credit  in  distribu- 
hon  is  indicated  by  the  fact  that  the  credit  sales  of  the 
5783  establishments  reporting  on  the  subject  for  the 
three-year  period  were  90.7  per  cent,  of  total  net  sales 
in  1928,  90.4  per  cent,  in  1929,  and  89.4  per  cent, 
m  1930.  There  were  1371  of  the  5783  firms,  or  23.7 
per  cent.,  which  did  100  per  cent,  credit  business. 
Of  the  twenty-five  lines  of  trade  studied,  stores  selling 
women's  wear,  millinery,  and  gloves,  with  99.2  per 
cent.,  had  the  highest  percentage  of  credit  sales  for 
1930;  closely  followed  by  men's  clothing  establish- 
ments, with  98.8  per  cent.;  while  gasoline,  lubricating 
oil,  and  grease  establishments  had  the  lowest  percent- 
age for  that  year,  with  67.4  per  cent. 

Although  the  figures  for  the  three-year  period 
seem  to  indicate  that  the  extension  of  credit,  on  the 
whole,  was  on  a  sound  basis,  the  report  shows  that 
numerous  firms  were  probably  carrying  on  their  busi- 
ness without  proper  regard  *for  sound  principles  of 
credit.  Some  of  these  firms  had  bad  debt  losses  two 
or  three  times  as  great  as  the  average  for  firms  in  the 
same  kind  of  business.  Their  collection  percentages 
were  half  the  average,  which  means  that  the  number 
of  days  that  their  accounts  receivable  were  outstand- 
ing was  twice  the  average,  and  the  amount  of  money 
on  the  books  at  a  given  time  for  the  same  volume  of 


business  was  also  twice  the  average.  Their  returns 
and  allowance  percentages  were  two  or  three  times  as 
great  as  they  should  have  been.  The  profits  of  these 
concerns  were  literally  being  eaten  up  by  the  costs  in- 
volved in  carrying  overdue  accounts,  in  losses  through 
uncollectible  outstandings,  and  on  unusually  high  per- 
centages of  returned  merchandise. 

Electrical  and  radio  supplies ;  food  products ;  foot- 
wear, furniture,  floor  coverings,  and  household  furnish- 
ings; gasoline,  lubricating  oil,  and  greases;  hardware 
and  stoves,  heating  and  plumbing  supplies:  jewelry; 
leather  and  luggage  establishments  are  covered  in 
**  Mercantile  Credit  Survey,  Part  II."  Lumber  and 
building  materials;  music  (musical  instruments  and 
musical  merchandise) ;  paint,  oil,  varnish,  and  wall  pa- 
lmer; paper  and  paper  products;  rubber— mechanical 
rubber  goods,  such  as  belting,  hose,  and  packing;  to- 
bacco products;  women's  wear,  millinery  and  gloves; 
miscellaneous  establishments;  and  a  summary  of  all 
twenty-five  lines  of  trade  are  included  in  **Mercan- 
lile  Credit  Survey,  Part  III."  Included  in  Part  I 
were:  Agricultural  implements;  athletic  and  sporting 
goods;  automotive  supplies,  including  tires;  books  and 
stationery;  clothing,  hats,  caps  and  gloves  (men's 
wear);  coal  and  coke;  confectionery,  candy  and  soda 
fountain  supplies ;  drugs,  toilet  articles,  and  drug  sun- 
dries ;  and  dry  goods  and  notions. 

Data  upon  the  following  subjects  are  given  in  each 
publication  for  each  type  of  establishment  included: 
Extent  of  credit  business,  losses  from  bad  debts,  col- 
lection percentages,  returns  and  allowances,  credit 
terms,  customers  attempting  to  take  unearned  dis- 
counts, and  customers  attempting  to  dictate  terms. 

Copies  of  ''Mercantile  Credit  Survey,"  Part  I,  5 
cents;  Part  II,  5  cents,  and  Part  III,  5  cents,  may  be 
purchased  from  district  offices  of  the  Bureau  of  For- 
eign and  Domestic  Commerce  located  in  principal  cities, 
or  from  the  Superintendent  of  Documents,  Government 
Printing  Office,  Washington,  D.  C. 


Priming  of  Shade-Grown  Tobacco 


LL  SHADE-GROWN  tobacco  is  primed,  which 
means  the  leaves  are  removed  in  series  from 
the  live  ])lant.  Genendly  four  primings  are 
taken.  The  first  jniming  starts  near  the  bot- 
tom of  the  stalk,  the  second  i)riining  next  higher,  and 
so  on.  The  separate  leaves  are  strung  face  to  face, 
pierced  through  tlH»  einl  of  the  stem,  and  the  string  is 
attached  to  both  ends  of  a  latli  for  hanging  in  the  venti- 
lated shed  for  curing. 

Connecticut  shade-grown  tobacco,  U.  S.  type  61, 
after  grading  as  t<»  color,  size  and  injury,  is  tied  into 
hands  (consisting  of  approximately  uniform  numbers 
of  leaves  of  one  grade  and  size)  by  means  of  raffia  or  a 
manufacturecl  narrow  tape  which  sometimes  is  printed 
with  the  name  of  the  grower.  A  (plant ity  of  hands  of 
one  grade  and  size,  abcnit  181)  pounds,  and  sufficient  to 
make  a  i>ale  is  generallv  placed  in  a  bulk  for  sweatinir. 
These  bulks  are  made  in  a  room  in  wlfn-h  the  tempera- 
ture and  humitlily  an*  maintained  at  a  unil'orm  point. 
The  tobacco  heats,  and  this  heating  is  closely  watched. 
The  bulks  are  rcbulked  frequently  to  keep  dowTi  the 
temperature  of  the  tobacco.  When  sufficiently  and  uni- 
formly sweated  the  bale  is  packed.  The  packing  con- 
sists of  placing  the  hands  (in  fan  shape)  carefully  and 

November  t$,  tgjij 


uniformly  alongside  and  overlapping  each  other  and 
with  butts  to  the  outside,  in  a  rectangular  and  collaps- 
ible box  which  is  usually  32  inches  square.  The  to- 
bacco is  pressed  to  form  a  bale  about  12  to  14  inches 
deep,  and  the  box  is  removed. 

The  bale  is  usually  inclosed  in  tough  waxy  paper 
for  protection  and  to  retain  moisture.  Outside  of  this 
is  sewn  a  covering  made  from  tobacco  mats,  an  im- 
I)orted  woven  article  made  in  the  Orient  from  uniform 
narrow  strips  of  native  grass.  This  matting  is  sten- 
ciled with  a  number  and  the  grade  of  tobacco  in  the 
l»ale.  Some  companies  add  the  year  of  growth.  The 
bales  are  then  placed  in  tiers  for  storage.  When  they 
are  to  be  shipped  some  are  covered  with  a  heavy  burlap 
and  some  are  packed  individually  in  lightweight 
wooden  boxes  weighing  about  45  pounds  each.  Cartons 
have  been  used  instead  of  boxes,  but  some  carriers 
refuse  to  accept  such  packages  because  of  the  weight 
and  value  of  the  contents — frequently  around  $5  per 
pound  net. 

In  addition  to  the  wrapper  tobacco  grown  in  the 
United  States,  large  quantities  produced  on  the  islands 
of  Sumatra  and  Java  are  imported  from  the  Nether- 
lands annually  by  cigar  manufacturers  and  dealers. 


Effects  of  Traffic  Congestion  on 

Retail  Store  Business 


So  mauif  persons  arc  iniairari'  <>f  the  many  aids  to 
business  which  have  been  carefuJUf  prepared  htj  the 
United  States  Gorernment,  and  so  )nani/  of  those  who 
are  aware  of  these  facilities  fad  to  take  advantage  of 
them,  that  wc  are  puhlisJiing  the  following  studies  as 
an  aid  to  the  retader. — Editor. 

(TJiis  Studg  prepared  in  the  United  States  Depart- 
ment of  Commerce,  Domestic  Commerce  Division,  by 
a  special  staff  under  the  siipervision  of  Lawrence  A. 
Hansen.) 

UST  lu)w  imioh  wasto  of  time  is  actually  oeca- 
sioiRul  bv  vehicular  Iraftic  coiii»:estion  is,  obvi- 
ouslv,   unanswerable;   and  just   how  much   of 
this  ^vaste  occurs  before  it  is  recognized  as  a 
real  economic  loss,  is  even  less  answerable. 

According  to  the  reports  of  the  National  Confer- 
ence on  Street  and  Highway  Safety,  delays  experienced 
by  all  kinds  of  vehicles  as  a  result  of  congestion  amount 
in  the  aggregate  to  enormous  periods  of  time.  If  this 
is  true,  it  is  not  improbable  that  delays  experienced 
by  the  individual  shoi)per  as  a  result  of  congestion  also 
siiow  an  apprecial)le  total.  In  downtown  business  cen- 
ters, and  to  an  increasing  extent  in  our  largest  sub- 
centers,  the  comment  is  heard  that  if  it  were  not  for 
the  time  which  it  takes  to  visit  stores  at  certain  con- 
gested locations,  they  would  l>e  patronized.  It  is  today 
not  simply  a  matter  of  covering  a  certain  distance  to 
patronize' certain  stores;  in  addition,  certain  allow- 
ances for  delays  because  of  traffic  congestion  naust  be 
taken  into  consideration.  A  recent  case  is  cited  in 
which  a  $4-an-hour  man  took  an  hour's  time  from  his 
work  in  order  to  buy  some  fishing  tackle  which  he  con- 
sidered necessary  for  the  enjoyment  of  his  vacation. 
He  made  the  purchase  during  a  working  hour  for  the 
reason  that  if  the  shopping  trip  were  postponed  until 
the  office  closing  hour  (5  o'clock),  congestion  would  be 
so  great  that  it  could  not  be  done  l>efore  the  store 
closed.  This  shoi)ping  trip  cost  his  employer  $4, 
chargeable  only  to  congestion  of  vehicular  traffic. 

Another  instance  was  that  of  a  person  making  two 
stops  in  the  retail  district  of  a  city,  a  distance  of  six 
and  one-half  blocks  to  the  two  stores  from  point  of 
origin,  but  because  of  regulations  made  to  obviate  con- 
gestion it  was  necessary  to  travel  a  distance  of  nine- 
teen and  one-half  blocks,  or  exactly  three  times  the 
actual  distance.  The  amount  of  time  required  to  cover 
the  actual  distance  was  three  minutes,  while  the  time 
necessary  to  cover  the  only  avaihible  route  l)etween 
these  points  was  twenty-one  minutes.  The  distance 
was  tripled  and  the  time  was  seven  times  m  great. 
Many  similar  instances  are  occurring  every  minute  in 
congested  centers,  and  undoubtedly  some  are  even 
more  striking.  Consequently,  the  (juestion  as  to  how 
long  and  how  often  the  average  person  is  willing  to 
sacrifice  time  is  an  important  one.  Some  merchants 
have  stated  that  it  is  their  opinion  that  the  public  will 
not  continue  indefinitely  to  disregard  this  needless  daily 
expenditure  of  time. 

Inconvenience 
Shopping  inconvenience  was  also  charged  directly 
to  congestion. 


A  merchant  narrated  this  pertinent  instance:  Re- 
cently a  woman  was  shopping  in  the  retail  districts  of 
a  large  city.  She  believed  the  purchases  which  she 
contemplated  making  in  one  store  would  take  fifteen 
minutes.  Her  husband,  who  had  taken  her  to  the  store 
in  their  automobile,  w^as  to  return  in  that  length  of  time 
and  expected  to  find  at  least  a  two-minute  waiting 
space  on  an  adjacent  side  street.  He  went  around  the 
block,  and,  noting  that  it  took  but  seven  minutes, 
started  around  the  second  time,  thinking  in  that  way  to 
use  up  the  fifteen-minute  wait.  But  upon  his  arrival 
at  the  corner  congestion  was  so  great  that  it  was  im- 
])ossible  to  do  anything  but  go  straight  ahead  and 
hence  make  a  tour  around  two  blocks.  Consequently, 
when  he  reached  the  store  to  call  for  his  wife  he  found 
that  nineteen  minutes  had  elapsed.  Congestion  was 
by  that  time  so  great  in  front  of  the  store  that  he  was 
u*na))le  to  look  for  his  wife.  He  could  not  locate  her 
on  the  side  street,  the  waiting  place,  lx»cause  traffic  was 
still  great  at  that  location.  The  two-minute  waiting 
privilege  passed  without  finding  her.  This  necessi- 
tated another  tour  of  two  blocks  in  order  to  keep  mov- 
ing. Instead  of  a  period  of  fifteen  minutes,  he  spent 
twenty-six  minutes  avoiding  congestion  which  he  at  the 
same  time  helped  to  increased.  In  amount  of  time  this 
made  a  difTerence  of  ])ut  eleven  minutes,  but  those 
eleven  minutes  at  a  particularly  busy  hour  were  said 
to  be  sufficient  to  cancel  a  shopping  trip  to  another 
store. 

Anxiety 

Another  result  of  congestion  is  expressed  in  anx- 
iety. Perhaps  the  anxiety  which  is  the  most  prevalent, 
anil  which  consequently  interferes  most  with  business, 
was  reported  as  resulting  from  parking  difficulties. 

A  number  of  merchants  have  complained  that  their 
(ustomers  either  regularly  or  periodically  sutler  from 
"l)arking  blues,"  which  are  usually  traceable  to  a  lack 
(»f  parking  facilities  or  a  lack  of  time  allowed  in  which 
to  park.  Either  was  said  to  bring  a  marked  effect  upon 
business. 

From  the  merchant's  standpoint,  an  unhurried 
shojjpcr  is  usually  the  best  customer— best  from  the 
])oint  of  view  of  having  purchased  more  merchandise, 
of  having  selected  a  better  (juality  or  better  value  for 
monev  invested,  and  of  having  secured  greater  satis- 
faction. It  is  obviously  impossible  for  a  customer  to 
sho]>  without  a  sense  of  hurry  when  his  or  her  auto- 
mobile is  park<'d  at  a  distance  where  its  safety  is  uncer- 
tain or  when  the  i)arking  time  permitted  has  almost 
reached  its  limit.  If  it  is  the  latter,  there  is  the  bother 
of  changing  the  location  of  the  car,  or  possibly  the  hu- 
miliation of  l>eing  summoned  to  visit  the  police  sta- 
tion. 

A  relevant  incident  is  reported  from  a  large  city 
which  had  a  two-hour  parking-time  privilege.  Parking 
facilities  within  an  area  of  convenience  were  limited. 
Coiisequentlv,  manv  business  men  used  the  l)usines8 
streets  as  ]mblic  all-day  parking  places  (which  was 
possible  if  the  locations  of  their  cars  were  changed 
evorv  two  hours).  With  such  an  arrangement,  nu- 
merous offices  soon  became  composed  of  clock  watch- 
Til*  Tobacco  WorU 


•Lt-  0 


\^1 


CREAM  OF  THE  CROP 
/^  ITS 

CAcnvTtirtG 


10A 


■NSURllVG  FINE  TOBACCO   FOR 


j^^ 


Not  many  smokers  have  seen  a  fine  tobacco  plant 
in  full  bloom,  so  we  show  you  this  picture.  These 
fine  types  of  plants  are  permitted  to  flower  and  to 
produce  seed— to  reproduce  the  Cream  of  the  Crop 
—enabling  Luckies  to  maintain  the  same  fine,  uni- 
form quality  that  smokers  everywhere  appreciate— so 
round  and  firm  and  fully  packed— free  from  loose  ends. 

Always  tkejtnest  tohaccos       ALWAYS  the  finest  uorhmanship 

Always  lucAies  p/ease/ 
lt%  toasted  **    for  throat  protection-for  better  taste 


•".^•, 


y    ^ 


ma.  n>  Awnw  Ti 


November  i$,  tgjs 


ers.  True  it  is  that  they  were  not  the  kind  who  watched 
the  clock  to  see  time  i\y.  Rather,  they  watched  the  clock 
to  see  that  time  had  not  exceeded  the  two-hour  limit. 
With  work  interrupted  every  two  hours,  there  was  nat- 
urally much  time  lost  and  much  inelhcient  work  per- 
formed. If  such  a  condition  has  existed  in  offices  mak- 
inj^:  use  of  a  ])arkinti:-time  ])eriod  wholly  out  of  propor- 
tion to  workiui?  hours,  similar  conditions  likely  exist  for 
the  sho])])ers  when  tliey  have  to  adjust  their  time  for 
huying  to  periods  wholly  out  of  i)roi)ortion  to  that  ])ur- 
pose.  Merchants  have  stated  that  the  shoe  customer 
must  not  only  he  tit  ted  hut  frequently  must  wait  for 
a  salesman  who  understands  that  ])articular  custom- 
ei's  needs.  The  ])ui'chas('  of  a  stove,  of  electrical  fix- 
tures, builders'  supi)lies,  or  other  articles  of  hardware, 
can  not  be  made  without  the  consideration  of  a  num- 
ber of  factors.  In  the  de])artment  store,  where  much 
is  to  be  seen  and  where  ])urchases  not  previously  con- 
templated are  likely,  a  (M'rtain  amount  of  leisure  is 
necessarv.  Selection  of  furniture,  which  is  seldom 
made  oftener  than  annually,  re(|uires  due  thought. 
Choosing  jewelry  of  more  tiian  "faddish"  value  re- 
quires deliberation  in  order  to  justify  the  purchase  of 
such  a  luxurv.  The  buving  of  clothing  foi-  either  men 
or  women  should  mean  the  serious  consideration  of  a 
number  of  points  before  the  satisfactory  completion 
of  this  j)urchase.  The  ]>urchas('  of  groceries  and  drugs 
mav  or  mav  not  be  in  the  "hurrv"  class.  With  a  con- 
sideration  of  these  points,  it  is  obvious  that  in  most 
cases  the  making  of  a  purchase  necessitates  that  the 
customer's  mind  be  free  from  worrv  and  distraction. 
The  findings  of  this  survey  seem  to  indicate  that  with- 
out such  freedom  there  results  less  selling  and  unsatis- 
factory buying,  with  ])ossibly  the  return  of  merchan- 
dise, which,  directly  or  indirectly,  adds  more  vehicles 
to  the  traffic  congestion   in  retail  business  areas. 

If  coni;estion  of  vehicular  traffic  leaves  marks  of 
danger,  loss  of  time,  inconvenience,  and  anxiety  on  the 
buying  public,  what  of  the  marks  made  on  business  it- 
self I 

Diverted  Business 

Xecessarv  business  which  can  not  be  satisfactorily 
transacted  at  one  location  will  find  a  location  where  it 
can  be  transacted.  It  is  natural  for  store  patronage 
to  follow  the  line  of  least  resistance.  Just  how  much 
business  is  diverted  for  this  reason  is  not  known,  but 
it  is  reported  to  be  on  the  increase.  All  cities  which 
are  decentralizing  have  one  or  more  l)usy,  thriving, 
and  alert  subcenter  business  districts.  More  than  one 
merchant  has  reported,  "They  go  where  they  can 
park."  Hut  lack  of  parking  facilities  is  only  one  part 
of  the  whole  problem  to  be  coped  with  on  congested 
streets  and  only  one  of  the  factors  that  force  peojile 
to  shop  where  shopping  is  less  complicated. 

The  subcenter  shopping  district  no  longer  consists 
of  only  the  corner  grocery,  a  drug  store,  and  a  deli- 
catessen. It  includes  stores  rejiresenting  all  kinds  of 
merchandise  and  usuallv  a  bank.  In  our  largest  cities 
the  subcenter  is  a  com])lete  shopjiinu:  district  difTering 
from  the  do^^^l-town  district  only  in  size  and  magni- 
tude of  establishments.  The  down-town  merchants  are 
asking  themselves  these  questions: 

If  wants  can  be  satisfied  at  such  locations,  where 
congestion  is  less,  is  it  not  natural  that  trade,  will  be 
diverted  to  these  locations! 

If  parking  facilities  are  ample,  if  there  is  less 
street  traffic  to  cause  loss  of  time,  inconvenience,  and 
anxiety  to  shoppers,  is  it  not  logical  to  assume  that 
such  patrons  may  increasingly  prefer  to  shop  in  sub- 
center  locations  t 

to 


In  one  of  the  largest  cities  in  the  country  it  was 
reported  recently  that  merchant  advertising  outside 
the  main  sli()])ping  district  amounted  to  one-third  of 
that  done  by  the  main  sliop])ing  district  stores.  An  in- 
stance of  a  large  ])urchase  which  would  ordinarily 
have  been  made  on  a  certain  citv's  main  business  street 
l»ut  which  took  ])lace  in  the  subcenter  shop])ing  district 
was  reported  by  a  merchant  organization.  A  piano  in 
the  $201)0  class  was  dis])layed  in  the  citv's  ])est-known 
})iano  store.  Considerable  deliberation  was  necessary 
l)efore  the  selection  could  be  made.  The  fainilv's  car 
was  parked  nearby  and  the  ])arking-])rivilege  time  had 
just  about  expircMl  when  the  moment  for  linal  deci- 
sion arrived.  Kather  than  a  hurried  decisicm  at  the 
last  moment,  it  was  decided  to  wait  and  the  purchase 
was  not  made  at  that  store.  Instead,  on  the  wav  home 
the  family  stop])ed  at  a  music  store  located  in  the  sul)- 
center  near  their  own  honu*  and,  with  anqde  time  for 
a  decision,  there  made  the  ])urchase  of  a  i)iano  similar 
to  the  one  displayed  downtown.  This  is  one  of  s«'v- 
eral  siinilar  re])orts  of  instances  of  diverted  sh()]>ping 
because  of  the  congestion  of  vehicular  trafTic. 

In  some  few  of  our  largest  cities  downtown  mer- 
chants have  sensed  the  situation  and  are  establishing 
branch  stores  in  subcenters.  In  one  city  a  subcenter 
shopping  district  has  been  deliberately  i)lanned.  It 
was  found  that  the  greatest  buying  power  of  that  city 
was  in  a  certain  residential  section.  In  order  to  capi- 
talize this,  dealers  decided  to  locate  a  ''bon-ton"  sub- 
center  slio])ping  district  on  the  edge  of  this  residential 
section.  Two  of  the  city's  largest  de])artm<*nt  stores 
have  already  bought  sites  there  for  \\\o  location  of 
branch  stores.  In  this  way  old  and  well-established 
business  houses  which  have  s])ent  years  in  building  up 
good  patronage  are  striving  to  maintain  tra<le  which 
they  apprehend  may  gravitate  ])ermanently  to  subcen- 
ter districts  with  ample  marking  facilities. 

The  thought  has  i)een  expressed  by  traffic  author- 
ities and  city  ])lanners  that  even  if  business  is  diverted 
to  a  series  of  subcenters,  it  is  possible  that  the  down- 
town condition  of  congestion  may  repeat  itself  in  these 
new  business  districts.  This  idea  is  substantiated  by 
the  present  questionnaire  survey,  which  indicated  in- 
terference to  business  in  subcenti'r  shopping  districts 
to  no  small  degree.  It  would  seem  that  unless  definite 
measures  are  em]>loyed  to  remedy  the  situation,  such 
interference  will  undoubtedlv  increase.  80  where 
there  is  a  nee<l  for  subcenter  shopping  districts  as  a 
])resent  relief  to  the  traffic  ])roblem,  it  should  be  noted 
that  thev  alone  are  not  sufficient  to  atTord  a  solution. 

If  that  retail  l)usiness  which  can  not  be  accom- 
modated in  our  <lecentralizing  cities  is  being  diverted 
to  each  cit\  V  subcenter  shoj)})ing  districts,  what  of 
that  l)usiness  in  centralizing:  cities  and  small  comnui- 
nities?  These  cities  and  communities  do  not  face  the 
problem  of  having  trade  diverted  within  their  own 
limits;  rather,  their  ])roblem  is  that  of  having  trade 
diverted  to  neighboring  cities  and  communities.  The 
]>resent  survey  indicates  that  no  snudl  ])roportion  of 
the  trade  of  one  community  finds  its  way  by  means  of 
the  automobile  to  the  next  largest  connnunity  or  city, 
and  so  on  until  this  chain  of  diverted  trade  reaches  the 
metropolis,  where  traflic  congestion  is  so  great  that 
the  owner-driven  automobile  i^  seldom  used  for  shop- 
l)ing  pur|>oses  and  where  entrance  to  the  city  is  made 
l)y  means  of  train  or  bus. 

It  appears,  therefore,  that  both  the  merchant  of 
the  decentralizing  city  and  the  merchant  of  the  cen- 
tralizing city  nnist  meet  the  problem  of  diverted  trade. 
In  the  former  case  it  has  spread  out  within  the  city's 

Tht  Tobacco  World 


•  MR.  HAGENLOCH- 
ER  says:  "If  I  were  giv- 
ing one  simple  rule  for 
successful  billiard  play,  I 
should  say,  'Watch  your 
nerves!'  That's  why  I've 
smoked  Camels  for  years. 
They  never  upset  my 
nervous  system." 


•  ERICH  HAGENLOCHER, 
twice  18.2  balk'Iine  billiard cham' 
pion  of  the  world.  Healthy  nerves 
have  carried  him  successfully 
through  the  sternest  international 
competition  to  many  titles. 


•  RIGHT-TALKING  IT  OVER 
calls  for  more  Camels.  Steady 
smoking  reveals  the  true  quality 
of  a  cigarette.  Camels  keep  right 
on  tasting  mild,  rich  and  cool . . . 
no  matter  how  many  you  smoke. 


Steady  Smokers  turn  to  Camels 


"I  know  of  no  sport,"  says  Erich  Hagen- 
locher,  "that  places  a  greater  strain  on 
the  nerves  than  tournament  billiards.  The 
slightest  inaccuracy  can  ruin  an  important 
run.  One  simple  rule  for  success  is,  'Watch 
your  nerves!'  I  have  smoked  Camels  for 
years.  I  like  their  taste  better  and  because 
they're  milder,  they  never  upset  my  ner- 
vous system." 

There  is  a  difference  between  Camel's 
costlier  tobaccos  and  the  tobaccos  used  in 
other  popular  cigarettes.  You'll  notice  the 
difference  in  taste  and  in  mildness —  and 
Camels  never  jangle  your  nerves.  You  can 
prove  this  yourself.  Begin  today! 


IT  IS  MORE  FUN  TO  KNOW 


Camels  are  made  from 
finer,  MORE  EXPENSIVE 
tobaccos  than  any  other 
popular  brand.  They  give 
more  pleasure;  Your  o\^ti 
taste    will    confirm    this. 


Copyright.  1933. 
a.  J.  Bornolds  Tobaccu  Companjr 


Novetnber  1$,  igjs 


XX 


limits ;  in  the  latter,  it  has  left  the  oily  for  the  next 
largest  coninumity. 

Lost  Business 

A  problem  less  simple  and  less  easily  combated  is 
lost  business.  By  lost  business  is  not  meant  that  busi- 
ness which  is  diverted  elsewhere,  but  the  i)ossibilities 
which,  because  of  traffic  congestion,  do  not  nuiterialize. 
This  possi])le  business  nuiy  represent  merchandise 
movement  less  in  volume  and  less  in  value.  It  con- 
sists of  nonessentials,  semiluxuries,  and  luxuries; 
otlierwise  it  would  of  necessity  tind  an  outlet.  It  takes 
the  form  of  frills  and  furbelows,  fads,  vanities,  novel- 
ties, knick-knacks,  and  a  multitude  of  innovations  not 
without  value,  but  of  greatest  value  while  they  are 
new.  Such  articles  are  not  coniined  to  women's  ap- 
parel, but  exist  in  almost  every  line  of  merdiandise. 
Their  sale  depends  largely  upon  window  displays,  and 
frequent  and  leisurely  shojiping  is  almost  necessary. 
Some  of  this  business  is  undoubtedly  diverted,  but  a 
great  deal  of  it  is  said  to  be  actually  lost  when  shop- 
ping trips  decrease  in  nund)er.  Merchants  are  realiz- 
ing that  if  this  loss  is  to  be  prevented  either  by  dowTi- 
town  or  subcenter  business,  the  problem  of  taking  care 
of  vehicular  traffic  will  tirst  have  to  be  met. 

Increased  Cost  of  Merchandise 

AVhile  the  chief  interest  of  retail  business  is  to 
sell  merchandise  with  satisfaction  to  its  patrons,  other 
interests  of  direct  or  indirect  relation  are  given  atten- 
tion. The  successful  merchant  keeps  a  watchful  eye 
on  all  those  factors  which  tend  to  increase  the  cost  of 
merchandise.  ^ 

Much  has  been  said  about  delays  m  the  delivery 
of  merchandise,  both  bouglit  and  sold,  which  occur 
regularlv  as  a  result  of  traffic  congestion,  occasioning 
an  additional  buying  expense  and  increased  selling 
cost.  According  to  the  rei)orts  of  the  National  Con- 
ference on  Street  and  Highway  Safety,  detailed  traf- 
fic tallies  in  a  city  of  more  than  17r),n(M)  in  population 
indicated  that  congestion  was  costing  tliat  community 
$35,000  a  dav.  In  another  city  of  sometliing  more  than 
twice  that  size  estimates  were  that  congestion  costs 
$100,000  a  day,  while  in  and  about  one  of  the  largest 
cities  in  the  country,  in  the  operation  of  a  fleet  of  843 
taxicabs  delavs  due  to  congestion  amounted  to  9.5  per 
cent,  of  the  working  time  of  the  cabs,  or  the  e<iuivalent 
of  about  $2.50  per  day  per  vehicle.  And  this  is  time 
lost  as  a  result  of  congestion  only,  and  does  not  take 
into  consideration  time  lost  as  a  resnlt  of  turns,  poor 
name  signs  badly  marked  and  badly  maintained  de- 
tours, and  a  number  of  other  delay  causes. 

Another  cause  of  delay  traceable  to  the  congestion 
of  vehicular  traffic  was  acutely  demonstrated  in  an  ex- 
tensive fire  which  occurred  recently  in  a  business  area. 
Because  of  the  congestion  in  that  area  it  was  difficult 
for  fire  apparatus  to  approach  quickly,  and  no  little 
menace  to  merchants  was  thereby  created.  Delays  as 
a  result  of  all  forms  of  congested  traffic  have  been 
estimated  to  amount  to  an  annual  cost  running  into 
millions  of  dollars.  AVith  such  a  snm  it  is  ])ossible  that 
retail  business  bears  a  goodly  portion  of  this  burden, 
which  sooner  or  later  may  find  expression  in  the  in- 
creased cost  price  and  the  increased  selling  price  of 
most  merchandise. 

Relief  for  Customers'  Automobiles 

Since  the  automobile  is  the  dominant  element  in 
the  congestion  of  vehicular  traffic,  it  is  natural  that 


this  vehicle  be  given  first  consideration  in  working  out 
remedial  measures  in  the  problem  of  traffic.  We  shall 
here  consider  some  measures  that  have  been  utilized 
by  merchants. 

Retail  Inisiness  has  numerons  points  of  contact 
with  the  automobile,  but  the  one  which  touches  busi- 
ness most  vitally  is  throngh  the  automobile  of  the  cus- 
tomer. The  formulation  of  a  i)lan  which  will  economi- 
cally provide  actual  relief  to  traffic  congestion  and  at 
the  same  time  convenience  to  the  customer  is  recog- 
nized to  be  the  greatest  service  problem  confronting  the 
merchant  of  today.  And  this  ])lan,  whatever  else  con- 
ditions may  require  of  it,  has  two  fundamental  condi- 
tions to  meet:  (1)  The  discharging  of  passengers  at 
the  store  entrance,  and  (2)  the  i)roviding  of  i)arking 
space  for  customers'  cars. 

Discharging  Passengers 

The  discharging  of  automobile  passengers  at  the 
store  entrance  necessitates  a  cleared  entrance  way  at 
the  curb.  This  ])rivilege  is  closely  related  to  whatever 
traffic  regulations  may  be  in  effect,  although  in  most 
instances  merchants  have  the  o])portunity  of  rcHpiest- 
ing  from  the  ])ro])er  ]>olice  authorities  that  a  certain 
amount  of  their  curb  footage  be  cleared.  To  keej)  this 
curb  footage  cleared,  however,  is  a  matter  which  us- 
ually rests  with  the  store,  to  be  met  by  the  employment 
of  a  door  man  or  some  one  delegated  to  i)erform  this 
duty.  Such  an  arrangement,  of  course,  insures  the 
store  that  its  chautTeur-driven  i)atronage  and  all  other 
patronage  which  is  discharged  at  the  store  entrance  is 
in  this  respect  cared  for  properly.  This  is  one  of  the 
costs  of  traffic  congestion  borne  by  merchants  them- 
selves. 

In  some  instances  this  traffic  regulation  is  not 
taken  advantage  of,  for  the  reason  that  si)ace  in  front 
of  the  store  is  so  limited  that  if  it  were  used  in  this 
way  there  would  then  be  no  room  for  ])arking.  How 
much  curb  footage  in  ])roportion  to  total  should  be 
given  over  to  a  cleared  entrance  way  api)ears  to  be 
a  matter  dependent  upon  the  store's  amount  of  auto- 
mobile ])atronage,  the  amount  of  curb  space  iii  the  dis- 
posal of  the  store,  and  the  adequacy  of  parking  facili- 
ties in  the  neighborhood. 

According  to  estimates  expressed  by  merchants  in 
the  present  (piestionnaire  survey,  it  was  found  that  of 
stores  reporting  percentage  estimates  of  automobile 
patronage  an  average  of  ID  per  cent,  of  that  patron- 
age was  reported  to  be  chautTeur-driven  by  the  un- 
.selected  grou])  of  120  stores  in  cities  in  Group  I;  an 
average  of  5  per  cent,  was  reported  to  be  chauiTeur- 
drivcn  bv  tiie  unselected  group  of  124  stores  in  cities 
in  Group  II;  an  average  of  3  per  cent,  was  reported 
to  be  chautTeur-driven  by  the  unselected  group  of  240 
stores  in  cities  in  (f roup  III;  and  an  average  of  1  per 
cent,  was  reported  to  be  chaufTeur-driven  by  the  un- 
selected group  of  480  stores  in  cities  in  Group  IV. 
These  percentages  are  of  interest  in  that  they  are  a 
general  indication  of  the  amount  of  automobile  patron- 
au:e  desirous  of  being  accommodated  at  the  store  en- 
trance. This  includes  only  paid  or  regular  chauffeur- 
driven  ]>atronage.  Just  how  much  of  the  o\yner-driven 
].atronage  also  desires  the  privilege  of  driving  up  to 
the  store  entrance  for  a  few  moments  to  discharge 
jiassengers  can  best  be  estimated  by  each  merchant  on 
the  basis  of  his  own  conception  of  owner-driven  pat- 


jvonC'uieii  iowncccr 


•  • .  that  is  a  tobacco  made  for 
pipes  and  not  for  anything  else.  There  is 
a  part  of  the  leaf  tobacco  on  a  stalk  which 
is  best  suited  for  pipes . . .  and  that^s  the 
kind  used  in  Granger  Rough  Cut. 

It  takes  time  and  money  to  make  a 
real  pipe  tobacco.  May  we  ask  you  to 
try  Granger? 

A  sensible  package 
10  cents 


ranger 

-the  tobacco  that's  MADE  FOR  PIPES 


ghCnt 


C  19M.  Liccirr  ft  Myim  Tobacco  Co. 


rouage. 


(To  he  continued) 


Th0  Tobacco  WorU 


November  15,  193s 


n 


More  Cuban  Tobacco 

|HE  CONSENSUS  among  Cuban  tobacco  grow- 
ers and  warehousemen  is  to  the  effect  that 
Cuba  will  plant  more  tobacco  this  season  than 
in  any  year  since  1930.  American  Consul  Lee 
R.  Blohni  advises,  in  a  re])ort  made  public  by  the  To- 
bacco Division,  Department  of  Commerce,  that  Cuban 
tobacco  planters  are  watching  closely  the  efforts  of  the 
American  Government  to  reduce  the  acreage  of  tobacco 
cultivation.  Should  considerable  reduction  in  acreage 
be  effected,  planters  in  Cuba  propose  to  increase  their 
acreage  for  the  1934  crop.  The  present  exchange  situ- 
ation, which  has  lowered  the  cost  of  Cuban  tobacco  in 
Europe,  will  also  encourage  an  increase  in  plantings. 

Cuban  tobacco  is  transplanted  in  November  from 
beds  seeded  in  September.  Most  of  the  crop  is  har- 
vested during  the  following  months  of  February  and 
^[arch.  The  tobacco  growers'  syndicates  have  not  de- 
termined up  to  this  time  just  what  increase  in  acreage 
will  be  made,  awaiting  the  disposition  of  the  1933  crop 
before  recommending  any  action.  It  is  said  that  strikes 
among  field  workers  in  the  tobacco  zones  threaten  at 
the  present  time  to  interfere  seriously  with  the  1934 
plantings. 

According  to  data  from  the  Comision  Nacional  de 
Propagande  y  Defensa  del  Tabaco  Habana,  the  esti- 
mate of  the  tobacco  production  for  1933  in  the  Vuelta 
Abajo  district  amounts  to  942,1219  pounds  of  wrapper 
and  12,121,401  pounds  of  filler,  total  13,063,020  pounds, 
as  compared  with  522,071  pounds  of  wrapper  and 
9,981,636  pounds  of  filler,  total  10,503,707  pounds  in 
1932,  an  increase  of  24.6  per  cent. 

Prices  of  leaf  tobacco  this  year  iiave  remained 
steady  and  somewhat  higher  than  in  1932,  due  partly  to 
better  quality  and  partly  to  diminished  production. 
Export  prices  on  wrappers  for  bales  of  80  to  100 
pounds  range  from  $80  for  the  poorest  grade  to  $300 
for  the  best  quality.  Prices  of  filler  were  as  high  as 
60  cents  per  pound.  Scrap  tobacco  has  fluctuated  ac- 
cording to  demand. 


Canadians  Smoke  Raw  Leaf 
N  INTERESTING  development  in  the  domes- 
tic market  in  Canada  is  the  direct  consumption 
of  raw  leaf  tobacco,  without  passing  through 
the  hands  of  the  manufacturers.  This  has  al- 
ways been  one  feature  of  the  Canadian  trade,  especially 
among  the  French  population  in  Quebec.  The  leaf  is 
merely  fermented  slightly.  The  smoker  just  cuts  it  up 
and  smokes  it  in  his  pipe.  It  is  the  cheapest  form  of 
tobacco.  It  has  been  possible  to  buy  this  tobacco  for  as 
low  as  10  to  15  cents  per  pound,  whereas  the  cheapest 
manufactured  tobaccos  cost  about  60  cents  per  pound. 
Some  10,000,000  pounds,  or  possibly  12,000,000  pounds, 
have  been  consumed  as  raw  leaf. 

This  partly  explains  the  decline  from  5,000,000,000 
to  less  than  4,000,000,000  in  the  consumption  of  ciga- 
rettes in  Canada  from  1931  to  1932.  Raw  leaf  pays  no 
tax;  it  is  free  leaf;  the  government  has  no  contact  with 
it  at  all.  In  Canada,  unless  it  goes  to  a  manufacturer, 
the  government  has  no  interest  in  tobacco ;  the  duty  on 
tobacco  is  always  an  excise  duty.  Canadian  tobacco 
growers  have,  so  far,  had  rather  a  dry  season,  with  the 
result  that  the  yield  per  acre  is  expected  to  be  low, 
about  800  pounds  per  acre,  against  1975  per  acre  in 
1932.  A  reduction  in  the  output  of  all  varieties  of  to- 
bacco is  anticipated. 


Acreage  Reduction  Plan 

HOSE  in  charge  of  the  tobacco  program  point 
out  that  the  supply  situation  ai)pears  to  be 
more  serious  in  the  case  of  Pennsylvania-New 
York  tobacco  than  with  most  other  cigar  types. 
The  production  of  this  tobacco  in  this  district  has  ex- 
ceeded consumption  during  the  past  five  years  by  15  to 
20  per  cent.  It  is  estimated  that  with  average  yields 
and  without  the  tobacco  acreage  reduction  phm,  grow- 
ers m  this  district  would  this  year  produce  13,000,000 
l)ounds  of  tobacco  in  excess  of  consumption  require- 
ments. 

An  increase  in  production  to  the  extent  indicated 
without  the  acreage  reduction  plan  in  operation  would 
bring  the  ratio  of  total  supply  to  demand  up  to  about 
seven  and  one-half  to  one.  the  normal  ratio  should 
be  about  three  to  one.  If  all  growers  in  the  district 
adopt  the  plan,  the  amount  of  tobacco  produced  this 
year  will  be  materially  reduced. 

With  the  plan  in  operation  in  this  district  it  is 
expected  that  with  average  yields,  the  1933  crop  will 
be  about  14,000,000  pounds  less  than  it  would  be  with- 
out the  plan,  and  the  total  supply  as  compared  with 
last  year's  will  decrease  rather  than  increase.  This 
will  make  the  Pennsylvania-New  York  tobacco  supply 
8  per  cent,  less  than  it  would  be  without  the  plan,  it 
was  pointed  out. 

Production  in  New  England  has  exceeded  con- 
sumption during  the  past  three  years  by  nearly  11,000,- 
000  pounds,  according  to  those  in  charge  of  the  pro- 
gram. While  tobacco  growers  have  already  made  re- 
ductions in  acreage,  further  reductions  are  needed  to 
improve  the  cigar-leaf  tobacco  situation,  they  point 

out. 

Prices  for  filler  and  binder  types  of  tobacco  in- 
cluded under  the  plan  were,  during  the  1932-1933  mar- 
keting season,  lower  than  for  any  season  covered  by 
records  of  the  Department  of  Agriculture.  Some  of 
the  1932  crop  remains  in  farmers'  hands,  according  to 
reports.  As  long  as  surplus  supplies  continue,  those 
in  charge  of  the  plan  point  out  that  little  hope  for  a 
material  price  improvement  can  be  entertained. 

The  purpose  of  the  cigar-leaf  tobacco  plan  in  New 
England  is  to  pay  farmers  to  make  further  reductions 
in  tobacco  acreage  this  year.  If  all  growers  in  the  dis- 
trict adopt  the  plan  the  amount  of  tobacco  produced 
this  year  will  be  considerably  reduced.  With  the  plan 
in  operation  in  New  England  it  is  expected  that  the 
1933  crop  will  be  4,000,(X)0  pounds  less  than  that  which 
would  be  produced  without  the  plan. 

Tobacco  growers  of  the  Ohio-Indiana  district  con- 
front a  situation  which,  without  a  plan  for  reducing 
production,  would  at  the  end  of  the  1933  crop  year 
result  in  an  increase  of  tobi^cco  stocks  in  hands  of 
farmers  and  dealers.  With  average  yields  and  with 
no  reduction  plan,  the  tobacco  harvested  this  year 
would  be  about  20  per  cent,  more  than  the  indicated 
consumption  for  1932-1933,  those  in  charge  of  the  plan 
assert.  If  all  growers  in  the  district  adopt  the  plan 
the  amount  of  tobacco  produced  this  year  will  be  con- 
siderablv  reduced.  AVith  the  plan  in  operation  in  the 
Ohio-Indiana  district,  it  is  expected  that  with  average 
yields,  total  supply  of  cigar-leaf  tobacco  in  the  district 
could  be  reduced  4  per  cent,  from  the  1932  supply. 

Cigar-leaf  tobacco  growers  of  the  Wisconsin-Min- 
nesota°district  confront  a  situation  which,  without  a 
plan  for  reducing  production,  would  at  the  end  of  the 
1933  crop  year  result  in  an  increase  of  tobacco  stocks 
in  hands  of  farmers  and  dealers. 

The  Tobacco  World 


BAYUK  BULLETIN 


WE  DOOURMItT 


VOLUME  I 


NOVEMBER  15,  1933 


NUMBER  23 


PHULOFAX 

{The  Retailer^s  Friend) 

SAYS 


When  you  go  into  a 
store  to  sell,  Mr.  Sales- 
man, do  you  have  a  defi- 
nite plan  of  approach 
...  a  definite  objective 
to  attain  ...  or  do  you 
^^  ,  go  in  to  see  "what's 
doingr,  and  then  accidentally  hit  or 
miss  in  scoring? 

Always  feel  that  your  customer's 
problems  are  your  problems  more  so 
than  your  problems  are  the  customers' 
problems.    To  SELL  means  to  SERVE. 

Maybe  your  featured  cigar  brand  is 
being  advertised  in  the  newspapers 
...  do  you  read  each  ad  ?  Frequently 
you  will  find  therein  a  dandy  point  to 
elal>orate  on  in  your  sales  talk. 


Speaking  of  newspaper  advertising, 
Ml.  Dealer,  to  what  extent  do  you 
cash  in  on  this  publicity?  Perhaps, 
many  of  your  customers  are  looking 
for  "that  advertised  brand"  .  .  .  make 
it  » asy  for  them  to  SEE  it  displayed 
in  YOUR  store.  A  window  poster  of 
that  brand  will  help  YOU  do  more 
business,  too.  q 

Again  and  again  let  P.  M.  P.  re- 
mind you  that  NOW  is  the  time  to 
start  working  for  Christmas  business 
.  .  .  build  up  sales  on  60  cigars  as 
much  as  you  can. 

— o— 

M.  K.  T.  inquires:  "Do  you  advo- 
cate lining  up  all  your  10c  sizes  of 
Clears  together  ...  the  2/25c  sizes 
toKfther,  etc.,  or  do  you  approve  of 
lining  up  separately  the  various 
brands  by  sizes?"  We  favor  the 
latter.  — o__ 

Here  are  two  jobbers  .  .  .  both 
work  exactly  the  same  territory.  A 
ha.s  2500  customers — B  has  1875  cus- 
tomers.     Which     is     the     BETTER 

jobber?  ^ 


A  Super-Sa1esinah*s  Selling  Secret 

— S.  M.  Vauclain,  President  Baldwin 
Locomotive  Works,  says:  "The  secret 
of  selling  is  not  in  getting  big  orders 
but  in  getting  more  customers." 


How  many  dealers  should  a  sales- 
man contact  each  day?  What  is  a 
^ir  per  cent  of  sales  as  against  calls? 
What  amount  should  an  order  aver- 
aift?  What  should  an  order  average 
to  make  it  profitable?  What  per  cent 
of  your  accounts  are  within  .'iO  days, 
60  (lays,  90  days?  Maybe,  an  answer 
to  these  and  other  (juestions  will  be 
•ht  mswer  to  your  problems. 


Give   allegiance   to   your  House   in 

^hotijjht,   word   and   deed.     When   you 

ari  •    find  it  in  your  heart  and  head 

HO,  make  room  for  one  who  can. 

fall  down  on  your  job  is  an  ex- 

!e   slip-up,    but   to   lie   down   on 

job  is  rank  rebellion. 


ayui^^ 


D.B.L 


*/lu»Hflt«rf M<fA  BAYUK  CI4;4II^.  INC,  FftJIa- 
^•Itthim^MtJmrm  of  fimm  eigmrt   •imn>    IH97 


MEMOIRS  OF  ALEX  SMART 


Alex  Lands  a  Job  and 
Shows  His  Stuff, 


SYNOPSIS;  Alrr  Smart.  Cigar  Salea- 
man  Extraordinaru,  the  man  icho  has 
held  more  jobs  (temporarily)  than 
any  other  sunurayun  in  the  buMineitH, 
in  his  opening  chapters  shous  the 
youny  nalesman  the  kind  of  Jobs  to 
aioid.  In  this  insttillment  Mr.  Smart 
demonstrates  hoir  to  yet  a  job— and 
utuit  to  do   uith   it. 


Regardless  of  the  fact  that  this 
fourth  jobber  was  the  only  one  re- 
maining in  town  who  could  dicker  with 
me  for  my  services,  I  determined  that 
after  all  he  had  been  my  first  choice 
from  the  start,  so  I  made  up  my  mind 
to  let  him  have  the  benefits  of  my 
talent  and,  well,  I  went  to  see  him. 

He  must  have  been  very  much  im- 
pressed with  this  determined  attitude 
of  mine,  'cause  after  telling  me  that 
his  best  salesman  had  just  been  in  an 
automobile  accident  which  would  ne- 
cessitate his  being  off  the  job  for  three 
or  four  months,  and  that  he  needed 
any  kind  of  a  salesman  very  badly, 
we,  he  and  I,  decided  to  have  me  re- 
place the  injured  salesman. 

Thus,  you  see,  that  once  again  my 
determined  resolution  to  go  with  that 
house  had  its  reward. 

Things  went  pretty  smoothly  the 
first  few  days.  The  Boss  said  he 
didn't  expect  very  much  from  me  un- 
til I  got  my  bearings  and  of  course  I 
didn't  disappoint  him.  The  customers 
on  the  route  were  nice  dealers — they 
were  particularly  solicitous  about  the 
salesman  who  had  been  in  the  auto- 
mobile smash-up.  They  asked  me  how 
long  I  was  going  to  cover  his  route 
and  when  I  told  them  I  did  not  know, 
they'd  remark  that  they  hoped  their 
regular  man  would  get  out  of  the  hos- 
pital real  soon. 

It  wasn't  long  tho  before  I  discov- 
ered that  this  jobl>er  was  simply  not 
in  my  class,  especially  so  in  the  mat- 
ter of  credit.  He  had  quite  a  few  of 
his  accounts  on  what  he  termed  a 
C.  O.  B.  basis.  One  day,  I  made  three 
deliveries  to  three  so-called  C.  O.  B. 
customers  and,  manoman,  did  the  Boss 
attempt  to  ball  me  out.  He  asked  me 
if  I  knew  what  C.  O.  B.  meant  and 
I  told  him  that  I  knew  it  meant  "Col- 
lect old  bill."  He  said,  "That's  right 
but  why  didn't  you  collect  old  bill  be- 
fore you  left  another  bill?" 

Couldn^t  Scare  Me! 

He  didn't  intimidate  me  one  little 
bit  'cause  I  flared  back  at  him,  "I 
didn't  collect  old  bill  because  the  bill  > 
wasn't  old  .  .  .  the  dealers  only  got  ' 
the  goods  two  weeks  ago  and  needed 
more  goods  .  .  .  how  are  you  going 
to  collect  old  bill  when  the  old  bill 
isn't  old?"  He  was  speechless  for  a 
moment  and  then  took  me  in  the  back 
office  and  tried  to  tell  me  what  he 
rrant  by  a  C.  O.  B.  I  was  always 
kind-hearted  and  felt  sorry  at  his  lu- 
dicrous explanation  so  I  softened  up  a 
little  and  said,  "O.K.,  Boss,  I'm  sorry 
.  .  .  I  didn't  know  I  was  doing  wrong." 
He  replied,  "I  guess  you're  right  .  .  . 
you  didn't  KNOW  you  were  doing 
wrong  ...  to  distinguish  between 
right  and  wrong,  you've  got  to  have 
intelligence." 

After  forcing  this  apology  and  rec- 
ognition from  him,  I  charitably  forgot 
the  whole  incident  and  held  nothing 
against  him. 


One  day,  I  was  on  my  way  to  visit 
an  old  account  who  had  not  been  buy- 
ing from  my  House  for  some  time. 
As  I  approached  the  store,  I  saw  a 
competitive  salesman  going  in  with 
two  armfuls  of  merchandise.  I  waited 
awhile  to  give  him  time  to  come  out 
and  pretty  soon  he  did  come  out  with 
the  same  two  armfuls  of  merchandise. 
Gee,  what  a  break  for  me!  I  hopped 
into  the  store  .  .  .  the  dealer  was  sure 
sore  at  the  other  salesman  ...  I  didn't 
stop  to  find  out  why  but  unlimbered 
my  swift  sales  talk  ...  of  course,  I 
guessed  what  was  wrong  .  .  .  the  other 
salesman  must  have  tried  to  pull  a 
fast  one  and  got  caught.  Anyhow, 
after  I  got  thru  my  talk,  the  dealer 
rattled  off  an  order  that  was  a  peach 
...  he  certainly  was  an  easy  guy  to 
sell  .  .  .  couldn't  see  why  that  other 
salesman  would  have  trouble  with  such 
a  nice  dealer.  His  case  and  shelves 
were  pretty  bare  so  you  know  I  did 
get  a  nice  order  .  .  .  made  delivery 
and  next  morning  told  the  Boss  about 
how  I  beat  the  other  salesman  out  of 
a  fine,  fat,  juicy  order.  . 

Can  You  Beat  It? 

The  Boss  hit  the  ceiling.  He  hol- 
lered, "You  don't  mean  to  say  that 
you  gave  him  credit,  do  you?"  "Sure, 
I  did,"  said  I.  "Didn't  you  look  at 
that  dealer's  route-card  and  see  that 
it  was  marked  C.  O.  D.  and  didn't  it 
mean  anything  to  you  when  that  other 
salesman  was  taking  goods  out  in- 
stead of  keeping  them  in.  Don't  you 
see  he,  too,  would  only  deliver 
C.  O.  1).?"  blustered  the  Boss. 

Well,  of  all  the  damphool  nonsense 
that  I  was  man  enough  to  stand  for 
.  .  .  I  didn't  look  at  the  route-card 
because  he  hadn't  bought  anything 
from  me  and  even  if  I  had  and  saw  it 
marked  C.  O.  D.,  what  difference  did 
that  make?  On  the  Boss'  own  say-so, 
he  wouldn't  buy  C.  O.  D.  from  the 
other  salesman;  why  should  he  buy 
C.  0.  D.  from  me;  and  if  I  was  out 
for  sales,  what  other  course  could  I 
pursue? 

The  Boss  gave  forth  eight  or  nine 
mouthfuls  about  rules  and  rules  and 
rules  until  I  told  him  that  exceptions 
to  the  rules  usually  prove  the  rules 
and  if  he  wanted  to  prove  his  rules, 
he  had  to  make  exceptions.  I  further- 
more said  that  I  felt  like  quitting, 
and  he  asked  me  if  I  ever  gave  way 
to  my  feelings.  Didn't  quite  get  his 
meaning  so  I  restrained  myself,  for 
which  magnanimity  on  my  part  I  hope 
he  was  grateful. 

Rut  spenking  about  credits,  I  can 
give  unqualified  and  yes,  if  need  be,  un- 
certified proof  that  I  know  more  about 
credits  than  the  numb-skull  Credit 
Bosses  or  Managers  of  many  a  job- 
bing house,  and  my  inability  to  dem- 
onstrate my  credit  ideas  is  merely  a 
reflection  on  the  intelligence  of  my 
many  employers,  because  of  their  nar- 
row-minded belief  that  in  a  show- 
down it  w^as  more  important  for  them 
to  remain  in  business  than  it  was  for 
their  customers  to  stay  in  business. 
Of  what  use  was  it  for  a  jobber  to 
stay  in  business  if  his  customers  went 
out  of  business?    Can  you  beat  that? 

In  his  next  infllallment  Alex  Smart  has 
much  to  nav  concerning  ench  perplex- 
ing problems  as  the  extension  of  credit, 
and  trade  d  iMrounlR.  Mr.  Smart  expon  nds 
his  theories  in  such  clenr  and  simple 
language  as  to  be  within  the  comprehen- 
sion of  the  lesMt  intelligent  employers 
of  salesmen.— THE  EDITORS. 


NO  ARMISTICE 

IN  THIS  WAR 

At  eleven  o'clock  on  the  morning  of 
November  the  eleventh,  1918,  the 
greatest  war  in  history  ceased — even 
more  suddenly  than  it  had  begun. 

November  the  11th,  1933,  finds  us 
engaged  in  what  is  in  many  ways  a 
still  greater  war — a  grim  if  bloodless 
strug)?le  against  invisible  foes — De- 
pression, Fear  and  Discouragement. 
And  in  this  war  there  must  be  no 
armistice. 

True,  the  "Hindenburg  Line"  held 
by  the  enemy  since  1929  has  been 
broken,  and  he  is  in  full  retreat.  But 
he's  not  yet  beaten.  Any  let-up  or 
our  part  now  will  give  him  oppor 
tunity  to  rally  his  scattered  forcer 
and  consolidate  his  position. 

In  this  war,  as  in  all  others,  gen- 
eral staffs  may  plan,  but  it  is  the  man 
doing  his  individual  bit  on  the  firing 
line  who  wins  battles — or  loses  them. 

Every  order  the  salesman  takes, 
every  sale  the  retailer  makes  is  an- 
other shell  hurled  against  the  enemy 
trenches.  Let's  each  of  us  "do  our 
part" — and  just  a  little  bit  more — dur- 
mg  the  next  few  months.  We  shall 
not  only  be  adding  to  our  own  finan- 
cial stature,  but  we  shall  be  doing  our 
bit  for  the  common  cause  in  the  war 
that  must  end  only  with  a  smashing 
victory. 

HARRY  E.  REED  WINS 
'♦GRAND  OLD  MAN''  PRIZE 

The  Ba3mk  Bulletin's  prize  of  five 
dollars  to  the  oldest  salesman  still 
actively  selling  for  a  cigar  manufac- 
turer, jobber  or  retailer  has  been 
awarded  to  Harry  E.  Reed. 

Mr.  Reed  is  85  years  old  and  is 
employed  by  M.  Bergen  &  Sons,  Eliza- 
beth, N.  J. 

The  Bayiik  Bulletin  offers  its  heart- 
iest congratulations  to  Mr.  Reed  and 
to  the  other  veteran  salesmen  who 
entered  the  contest.  Long  may  they 
continue  to  disprove  Dr.  Osier's  fa- 
mous theory  that  a  man  ought  to  be 
chloroformed  at  sixty. 


HOWS  THIS  FOR 

A  SWELL  IDEA? 

Suppose  you  are  an  ex-service  man 
and  own  a  cigar  store — or  are  contem- 
plating going  into  the  business.  How's 
this  for  an  idea? 

Give  your  store  some  such  name  as 
"The  Argonne  Smoke  Shop"  or  "The 
Canteen."  Decorate  it  with  tin  hats, 
German  helmets  and  other  trophies  of 
the  "Big  Parade."  Employ  only  ex- 
doughboys,  gobs  or  girenes  as  sales- 
men. Give  the  whole  place  an  "Amer- 
ican Legion"  atmosphere. 

Out  of  the  five  million  service  men, 
a  good  many  must  live  in  your  town. 
A  shop  like  that  would  appeal  strongly 
to  them.  And  as  to  the  general  public 
— well,  the  fact  that  you  and  your 
sales  force  had  honorable  war  records 
would  decidedlv  be  no  disadvantage. 

We  believe  a  shop  like  that  would 
go.  If  the  idea's  any  good  to  you — 
you're  welcome. 


BAYUK    BRANDS     BUILD    BUSINESS 

Baviik  Pliiladelphia  Perfecto 
Havana  Hihhon 
Mapaciiba 

Charle!^  Tliomson 

Prince   Hamlet 


HIbADEl2«>MIA. 


New  Retailers'  Organization 
T  A  MEETING  of  retail  tobacconists  held  in 
the  headquarters  of  the  Tioga  Business  Men's 
Association,  at  3308  Germantown  Avenue,  on 
October  30th,  attended  by  C.  H.  Eberhardt, 
3306  Germantown  Avenue;  George  Haug,  York  Road 
and  West  Tioi^a  Street;  Louis  Schwartz,  1636  West 
Venaniro  Street;  Mrs.  B.  Sproul, '3216  Germantown 
Avenue;  Max  Bernfeld,  3446  North  Thirteenth  Street; 
Charles  Henzel,  1226  West  Venango  Street ;  Jerry  Heb- 
erlein,  1612  Westmoreland  Street,  and  Mrs.  Schlang, 
Twelfth  and  West  Tioga  Streets,  a  resolution  was 
adopted  authorizing  the  meeting  to  organize  an  associa- 
tion of  retail  dealers  and  also  to  act  as  a  committee  and 
each  member  of  said  committee  to  bring  in  ten  new 
members  at  the  next  meeting. 

A  resolution  was  also  adopted  to  the  effect  that  the 
meeting  go  on  record  as  upholding  and  approving  the 
action  taken  at  the  meeting  of  the  Retail  Tobacco  Deal- 
ers of  America,  Inc.,  held  in  New  York  City  on  June 
17th  and  18th,  and  also  declaring  their  loyalty  to  its 
chairman,  AV.  A.  Hollingsworth. 

A  resolution  in  the  interest  of  the  small  retail 
dealer  was  forwarded  to  General  Johnson,  of  the  N^A. 
and  to  the  Department  of  Agriculture. 


Kolodny  and  Scrambling  Here 
OSEPH  KOLODNY  and  George  Scrambling 
were  visitors  in  town  on  Wednesday  attending 
a  meeting  of  the  Philadelphia  Jobbers  at  the 
Hotel  Walton.  Both  Mr.  Scrambling  and  Mr. 
Kolodny  addressed  the  meeting  on  behalf  of  the  Na- 
tional Association  of  Tobacco  Jobbers  and  outlined  in 
no  unmistakable  terms  the  plans  of  the  association  un- 
der the  National  Recovery  movement.  Mr.  Kolodny 
made  it  verv  plain  that  the  Recovery  movement  was 
going  to  be  successful,  although  the  objective  would  not 
be  reached  at  once,  but  he  emphasized  the  point  that 
when  the  plan  was  fidly  put  into  effect,  those  jobbers, 
as  well  as  other  merchants  throughout  the  country, 
"whose  business  was  founded  on  chiseling  and  cut  price 
methods  of  competition  only,  would  find  themselves  in 
a  very  precarious  position,  and  unless  they  could  adapt 
themselves  to  the  '*New  Deal"  they  would  unquestion- 
ably be  ultimately  eliminated.  There  were  approxi- 
mately sixty  persons  present  at  the  meeting,  and  Mr. 
Kolodny 's  address  w^as  given  an  enthusiastic  reception. 


Trade  Notes 


Jim  Head,  of  Benson  &  Hedges,  was  in  town  last 
week  collecting  orders  for  his  high-grade  cigarettes  for 
the  holiday  season. 

John  W^agner  &  Sons,  233  Dock  Street,  report  that 
their  Wagner^ Flares,  retailing  at  10  cents,  are  experi- 
encing a  very  gratifying  demand. 

Mr.  Patterson,  representing  the  La  Flor  de  la  Isa- 
bela  factory  in  Manila,  was  a  visitor  last  week  and  re- 
ported business  very  good. 

Other  visitors  last  week  include  Frank  Swick,  of 
Simpson,  Studwell  &  Swick;  Barton  Lemlein,  of  M. 
Sacks  &  Co.;  George  Stocking,  of  Arango  y  Arango, 
and  Mr.  Cobey,  of  Cobey  &  Cobey,  New  York  manufac- 
turers of  high-grade  private  brands  of  cigarettes. 

B,  C.  Jessa,  representing  Heine's  Tobacco  Co., 
Massillon,  Ohio,  was  in  town  last  week  visiting  the 
trade  and  gathering  in  the  orders  for  holiday  shipment. 
Yahn  &  McDonnell,  local  distributors  of  Heine's  Blend 
smoking  tobacco,  have  acquired  an  excellent  distribu- 
tion for  this  high-grade  brand  in  this  territory. 


A  verv  prettv  wedding  took  jilace  on  Sunday,  No- 
vember 12th,  at'the  home  of  Mr.  and  Mrs.  Charles 
r>obrow,  Upsal  Gardens,  Germantown,  when  tbeir 
daughter  Anne  became  the  bride  of  Nathan  Berg.  The 
ceremonv  was  perfonned  by  Rabbi  AVolsey,  of  Rodeph 
Shalom  'Synagogue.  The  bride  was  attended  by  her 
sister.  Miss  Rhoda  Bobrow.  The  best  man  was  Sidney 
Berg,  brother  of  the  bridegroom. 


The  Club  Managers'  Association  of  Philadelphia 
held  their  last  golf  tournament  of  the  season  last  week 
at  the  Cedar  Brook  Country  Club,  and  it  proved  to  be 
a  most  enjoyable  affair.  About  sixty  members  and 
guests  were  present,  and  Hugh  Love,  manager  of  the 
Cedar  Brook  Club,  certainly  proved  himself  a  most  ad- 
mirable host.  Thomas  Keevil,  restaurant  manager  for 
the  Strawbridge  &  Clothier  store,  was  the  winner  of  the 
first  prize. 

Th*  Tobacco  iVorU 


Cuban  Crop  Outlook  DiscoursLging 

HE  CUBAN  tobacco  industry  has  been  seri- 
ously affected  by  existing  labor  conditions. 
The  packing  of  the  last  crop  has  been  partially 
paralyzed  through  labor  troubles,  the  workers 
having  been  induced  by  labor  agitators  to  join  the  strike 
movement,  and  in  many  cases  the  difficulties  are  still 
pending  settlement. 

As  a  result,  there  have  been  practically  no  tobacco 
operations  in  the  country  and  very  few  in  Havana. 
Wholesalers  have  greatly  restricted  their  demand,  and 
it  is  reported  that  they  may  totally  suspend  operations 
as  soon  as  they  have  sufficient  stocks  on  hand  to  take 
care  of  the  estimated  consumption  for  the  next  few 
months.  Workers  in  tobacco  warehouses  in  Havana 
have  presented  demands  which  are  considered  inaccept- 
able  by  the  employers,  and  it  is  not  impossible  that  they 
will  shut  down  if  some  acceptable  working  basis  can- 
not be  arrived  at. 

Cigarette  manufacturers  have  finally  induced  the 
Government  to  reduce  the  consumption  tax  on  ciga- 
rettes from  one  and  one-half  cents  to  one  cent  a  package 
(effective  July  1, 1933),  although  efforts  had  been  made 
by  the  different  organizations  to  have  the  tax  entirely 
eliminated.  Manufacturers  contended  that,  under  pres- 
ent economic  conditions,  they  could  no  longer  operate 
at  a  profit.  About  half  of  the  cigarette  manufacturers 
are  working  at  present,  and  only  a  few  of  these  under 
full  schedule  because  of  labor  difficulties.  Conditions 
in  the  industry  show  a  little  improvement  since  July  1, 
1933,  indicated  by  increases  in  stocks  purchased  by 
these  manufacturers  for  immediate  needs.  Efforts  of 
tobacco  growers  in  Pinar  del  Rio  Province  to  have  the 
consumption  tax  of  50  cents  per  tercio  (bundle)  on  to- 
bacco rescinded,  have  not  yet  been  successful. 


Must  Justify  Price  Rises 

Increases  in  commodity  prices  in  proportion  to 
the  higher  costs  resulting  from  the  operation  of  re- 
covery codes  and  the  President's  re-employment 
agreement  will  meet  with  no  criticism  from  the  Na- 
tional Recovery  Administration,  but  manufacturers 
skyrocketing  i)rices  on  merchandise  produced  before 
codes  or  agreements  became  effective  will  have  to 
justify  their  action  in  public  hearings,  according  to 
Recovery  Administrator  Hugh  S.  Johnson. 

Thorough  investigation  will  be  made  of  all  profit- 
eering charges  before  formal  jjublic  action  is  taken, 
but  the  administration  is  determined  that  the  provi- 
sions of  the  Recovery  Act  or  of  codes  adopted  there- 
under shall  not  be  used  for  profiteering  purposes. 

The  heaviest  penalty  imposed  upon  profiteers  is 
expected  to  come  from  the  adverse  publicity  that 
would  accompany  any  public  hearings  that  might  be 
held.  Inasmuch  as  the  Government  will  be  possessed 
of  all  the  facts  in  each  case,  secured  direct  from  the 
])ooks  of  the  alleged  offenders,  it  is  not  likely  that  con- 
cerns accused  of  profiteering  will  be  able  to  make  any 
successful  defense. 


Ci^fars  in  a  Will 

By  the  will  of  the  late  Sir  Edward  Manville,  who 
passed  away  in  March,  well-known  engineer,  and  for- 
mer M.  P.  for  Coventry,  England,  a  valuable  collection 
of  cigars  formed  a  part  of  his  estate. 

Sir  Edward  was  noted  as  a  connoisseur  of  cigars, 
and  by  his  will  he  left  his  collection  of  them  to  his 
friends,  Sir  Julian  Orde  and  Mr.  Percy  Martin,  or  the 
survivor.    Sir  Julian  passed  away  in  1929. 

Novimbtr  ts,  1933 


P.  LORILLARD  COMPANY,  Inc. 

119  West  40th  Street  •  New  York  City 

Is  offering  an  unusually  attractive  line  of  Christmas  Wrapped 
Packages  this  year . . .  packages  that  will  help  you  sell  Merchond/se 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION  "^^^OlVs 

OF  UNITED  STATES  ^""^HJft?^ 

JESSE  A.  BLOCH.  Wheeling.  W.  V» ........••.•....•. Preiident 

CHARLES  J.  EISENLOHR.  Philadelphia.  Pa Ex-Pre»ideat 

JULIUS  LICHTENSTLIN.  New  York,  N.  Y Vice-President 

WILLIAM  BEST.  New  York.  N.  Y Chairman  Executive  Committee 

MAI.  GEORGE  W.  HILL.  New  York.  N.  Y Vice-Pre«ident 

GEORGE  H.  HUMMELL.  New  York.  N.  Y Vice-Preiident 

H.  H.  SHELTON.  Washington.  D.  C Vice-President 

WILLIAM  T.  REED.  Richmond.  Va Vice-President 

HARVEY  L.  HIRST.  Philadelphia,  Pa Vice-President 

ASA  LEMLEIN.  New  York,  N.  Y Treasurer 

CHARLES  DUSHKIND.  New  York.  N.  Y Counsel  and  Managing  Director 

Headquarters.  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio  President 

CHAS.  B.  WITTROCK.  Cincinnati,  Ohio  Vice-President 

GEO.  S.  ENGhL.  Covington.  Ky Treasurer 

WM.  S.  GOLDENBURG,  Cincinnati,  Ohio  SecreUry 

ASSOQATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H.  DUVS.  New  York  City  President 
fILTON  RANCK.  Lancaster.  Pa First  Vice-Presiden* 

D.  EMIL  KLEIN,  New  York  City  Second  Vice-President 

LEE  SAMUELS,  New  York  City  Secretary-Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

TACK  A.  MARTIN.  Newark.  N.  J President 

ALBERT  FREEMAN.  New  York.  N.  Y First  Vice-President 

IRVEN  M.  MOSS.  Trenton,  N.  J Second  Vice-President 

ABE  BROWN,  180  Grumman  Ave.,  Newark,  N.  J Secretary -Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA  LEMLEIN  ....President 

SAMUEL  WASSERMAN   Vice-Preaideat 

THE  NATIONAL  ASSOCIATIONS  OF  TOBACCO 

DISTRIBUTORS 

C.  A.  JUST,  St.  Louis,  Mo President 

E.  ASBURY  DAVIS.  Baltimore.  Md Vice-Preaident 

E.  W.  HARRIS.  Indianapolis.  Ind Vice-President 

JONATHAN  VIPOND.  Scranton,  Pa    Vice-President 

GEO.  B.  SCRAMBLING.  Cleveland,  Ohio  Treasurer 

MAX  JACOBOWITZ,  84  Montgomery  St..  Jersey  City,  N.  J Secretary 


E«tablUhed   1886 


"BEST  OF  THE  BEST" 


^^^^^L^  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway.  New  York  City 

FACTORIES:  Tampa  and  Kep  West,  Florida 


OUE  HIGH-OBADE  NON-EVAPOKATINO 

CIGAR  FLAVORS 

Make  tobacco  melEow  and  smooth  In  charactar 
and  Impart  a  most  palatable  flavor 

rUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BKTUN.  ABOMATIZEI.  BOX  PLAVOIS.  PASTE  SWEETENEIS 

FRIES  &  BRO.,  02  Reade  Street,  New  York 


."A*A'iv»A"A»yjivs<:^»>yt«^'ivf^jy««ix»^^ 


•  .,'>f/^lv»/:'A»y,".Vi/."A»A".^»'.'* 


Classified  Column 

The  rate  for  this  coltinm  it  three  cenu  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  psyabls 
strictly  in  advance. 


POSITION  WANTED 


CIGAR    SALESM.AN    COVERING    EASTERN    PENNSYLVA- 
NIA and  Local  Territory  desires  connection.     Large  following. 
Address  Box  No.  580,  "The  Tobacco  World." 

Newspaper  and  magazine  advertising  executive,  thoroughly 
experienced,  formerly  with  local  newspapers  and  agencies,  and  also 
advertising  manager.  Position  with  firm  desiring  an  advertising  man, 
salesman  or  assistant  to  manager.  Knows  marketing,  merchandis- 
mg  and  distribution.  Salary  not  as  important  as  opportunity  to 
demonstrate  actual  worth  and  ability.  References  the  highest 
Address,  F.  H.  Riordan.  5915  Webster  Street.  Philadelphia,  Pa. 

CIGAR    FACTORY    SUPERINTENDENT.    MORE   THAN    20 
Years'    Experience    With    One   of   the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.     Address  Box  560,  care  of  "The 
Tobacco  World." 

FOR  RENT 

OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — No  parking  restrictions;  good  location:  low  rent, 
freight  elevator  and  loading  platform.     Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 

HAVANA  CIGARS 

BEER  WITHOUT  CIGARS.  IS  LIKE  KISSING  WITHOUT 
LOVE — Adopt  as  your  slogan,  "Kiss  your  beer,  but  love  your  ci- 
gars." Specially  those  Havana  blended,  "Good  to  the  last  PuflF,** 
manufactured  by  A.  Ramirez  &  Co.,  Post  Office  Box  1168,  Tampa, 
Fla.    Write  them  for  particulars  today. 


Tobacco  Merchants'  Association 
Registration  Bureau,  new'^york"  c"!^ 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 
Registration,         (see  Note  A),        $5.00 
Search,  (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants' Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  mora 
than  ten  (10)  titles,  but  less  than  twenty-one  (21).  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATION 

DUNNSBORO: — 46,250.     For  tt)bacco,  cigarettes  and  cigars.    Octo- 
ber 24,  1933.    Chas.  C.  Auld  Tobacco  Co.,  New  York,  N.  Y. 


TRANSFERS 

GRAN  REINA:— 18,774  (Tobacco  World).  For  cigars,  cigarettes, 
chewing  and  smoking  tobacco.  Registered  October  15,  1909,  by 
Schmidt  &  Co.,  New  York,  X.  Y.  Through  mesne  transfers  ac- 
quired by  Jacob  Rich,  Xew  York,  X.  Y.,  and  re-transferred  to  Golo- 
vine  Cigar  Co.,  Inc.,  Xew  York,  X.  Y.,  October  Zi,  1933. 

THREE  CHEERS:— 996  (Legal  Protective  Association).  For  ci- 
gars. Registered  December  28,  1882,  by  Lichtenstein  Bros.  &  Co., 
Xew  York,  X.  Y.  Transferred  to  George  Schlegel,  Inc.,  Xew  York, 
X.  Y.,  and  re-transferred  to  Continental  Cigar  Corp.,  Scranton,  Pa., 
October  31,  1933. 


Texas  Experiencing  Trouble  With  Tax 

The  State  of  Texas  is  reported  as  having  difficulty 
in  enforcing  the  State  cigarette  tax  law,  the  same  as 
has  been  experienced  in  other  States  having  similar 
laws. 

In  one  county  three  hundred  merchants  have  failed 
to  pay  the  annual  license  fee  of  $7.50,  according  to  the 
County  Attorney,  and  this  number  would  naturally 
have  to  be  multiplied  many  times  to  arrive  at  the  total 
number  of  evaders  in  the  whole  State.  A  large  num- 
ber of  the  cigarettes  sold  in  the  State,  also,  are  said  to 
be  sold  without  the  State  revenue  stamps  affixed,  as 
many  merchants  receive  their  supplies  from  outside 
the  State  borders. 


The  International  Brands  of  Henry  Clay  &  Bock 
&  Co.,  distributed  here  by  Yahn  &  McDonnell  Cigars, 
are  experiencing  a  steadily  increasing  demand,  and 
the  above  firm  has  been  recentlv  forced  to  wire  head- 
quarters  for  rush  shipments  on  some  sizes  of  these 
brands. 


Send  Two  Dollars,  with  the  coupon  below  to  The 
Tobacco  World,  236  Chestnut  St.,  Phila.,  Pa.,  and 
get  your  copy  twice  a  month  for  a  year. 


Name 

Street  No. 

P.  O 


.State. 


r 


l_IBRARY 
RECEIVED 

IH^imiltllllllHHMI 


The  importance  of  attractive  and  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  tf^ir  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


Phila.,  Pa. 
Hanover,  Pa. 
Cincinnati,  Ohio 


AUTO  KRAFT  B  OX  C  O  R  PC  RATI  O  N       r^l°"^,  ^,f; 

Chicago,  111. 
Lima      Ohio  Detroit,  Mich. 

A  NalioixWide  Service  Wheeling,  W.  Va. 


niwmnwmimwmm 


innmiimiHiimiimnrnmT 


PUBLISHED  ON  TKtl   1ST   AND   15TH   OF   EACH   MONTH   AT   236   CHESTNUT  ST..   PHILA..   PA. 


After  all 
nothing  satisfies  like^ 
a  good  cigar       ^ 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  from  a  wooden  box—and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


/when  buying  cigars 

I      Remember  th«t  Regardlets  of  Price 

I  THE  BEST  CIGARS 

I  ABC   PACaUS    IN 

\         WOODEN   BOXES 


THE  TOBACCO  WORLD 


Vol.  53 


DECEMBER  1.  1933 


No.  23 


Men  Do  Not  Like  Pennies— Odd-Cent 
Price  Reduces  Cigar  Smoking 

By  HARVEY  L.  HIRST 
Chairman  Special  Committee,  A.  C.  M.  L.  T.  D. 


Much  was  accfjmplished  towards  the  adoption  of 
the  cigar  code  during  the  two  full  dat/s  {November  23 
and  24)  devoted  to  the  hearing  in  Washington.  The 
hand  and  machine  branches  agreed  on  a  code  acctp- 
table  to  both.  The  Code  Authoritg  will  consist  of  six 
members,  three  representing  machine  workers  and 
three  hand  workers.  The  merchandising  provisions 
are  supported  by  the  leading  jobbing  and  retail  trade 
bodies.  Persons  desiring  to  file  briefs  or  amendments 
to  the  proposed  Code  will  have  until  December  4  to  do 
so.  A  summary  of  the  deliberatiitns  is  published  in  our 
regular  Washington  letter  on  Page  12  of  this  issue. 
llFAiK  is  a  closed  price-top  for  cigars.  Smok- 
ers like  even  money;  the  odd  cent,  it  has  been 
found,  is  not  popular  and  causes  a  decrease  in 
the  consumption  of  cigars.  AVitness  the  rapid 
decline  of  ('lass  B  cigars  as  soon  as  five-cent  cigars 
became  available. 

During  the  latter  years  of  tliG  war  anfl  for  a  con- 
siderable period  after  that,  cigars  were  salable  at  eight 
cents,  but  economic  conditions  were  ditTerent  then  from 
now.  Labor  was  scarce  and  wages  high.  J^or  numu- 
facturers  to  increase  the  price  of  their  iive-cent  cigars 
so  that  they  must  cost  the  smoker  more  than  five  cents 
wnll  be  to  reduce  consumption.  That  of  itself  would 
interfere  with  the  XHA  jilan. 

The  six-cent  cigar  does  not  mean  a  higher  ])rice 
to  the  farmer  for  his  tobacco;  it  does  not  mean  the 
employment  of  more  cigarmakcrs.  The  sales  resist- 
ance against  tlie  six-cent  cigar  is  so  strong  that  the 
manufacturer  would  have  to  spend  a  much  larger  pro- 
portion of  his  income  upon  advertising  and  ])romo- 
tion  than  he  does  now,  whieh  means  he  wouhl  bo 
obliged  to  hold  down  on  everything  else.  1  am  fre- 
quently asked  why  cigars  cannot  be  increased  logically 
when  higher  production  costs  justify  such  action,  just 


as  other  conimodities  do.  I  suppose  it  is  because  the 
buyers  of  cigars  are  men,  and  men  do  not  like  pen- 
nies. Furthermore,  cigars  are  never  sold  in  connec- 
tion with  other  articles.  Women  do  not  object  to  pen- 
nies and  many  odd-price  articles  they  use  are  bought 
in  connection  with  other  articles  so  that  the  odd -cent 
part  is  not  so  apparent.  I  want  to  thank  you  gentle- 
men for  the  stand  Washington  has  taken  on  the  sub- 
ject of  loss-leaders.  This  is  particularly  important  to 
us  because  tobacco  products  are  particularly  subject 
to  attacks  along  this  line. 

I  would  like  to  call  your  attention  to  the  Philip- 
pine factories  which  are  not  under  the  operations  of 
the  NRA,  yet  their  products  are  coming  in  in  con- 
stantly increasing  quantities  and  competing  with  the 
products  of  American  cigar  manufacturers  who  are 
controlled  by  the  NRA.  Somebody  here  ought  to  make 
it  his  business  to  see  that  this  is  stopped.  We  are 
sent  from  the  NRA  to  the  AAA  and  Tariff  Commis- 
sion, but  nobody  does  anything. 

During  the  course  of  this  hearing  we  will  show  by 
charts  the  cost  of  producing  five-cent  machine  cigars 
before  the  NRA  went  into  effect  and  the  cost  since 
then,  with  the  added  cost  of  the  processing  tax.  These 
charts  will  show  that  there  is  very  little  profit  to  the 
manufacturer — almost  none,  in  fact — and  I  can  assure 
you  that  it  is  easy  to  demonstrate  that  any  further 
tax  will  wipe  out  this  profit,  put  five-cent  cigars  in  an 
odd-cent  class,  which,  as  I  have  explained,  will  reduce 
consumption,  nuiking  the  cigar  industry  a  poorer  in- 
stead of  a  better  customer  of  the  tobacco  farmer.  This 
code,  as  it  stands  now,  represents  the  best,  fairest 
possible  comi)romise  in  the  matter  of  producing  the 
highest  wages  and  the  largest  consumption.  Any 
higher  rate  will  cause  a  further  decline  in  an  indus- 

that  is  alreadv  declinins:. 


trv 


To  Name  Cigar  Container  Industry  Code  Authority 


8  RKQUIRKI)  by  the  Code  of  Fair  Competi- 
tion   of    th(»    Cigar    Container    Industry,    ap- 
jiroved  November  27,  1933,  a  meeting  of  the 
industrv  will  bo  held  on  Saturdav,  December 
16, 1933,  at  three  o'clock  P.  M.,  at  the  Benjamin  Frank- 
lin Hotel,  Philadelphia,  Pa.,  to  eleet  members  of  the 


Code  Authority.  Any  qualified  member  of  the  Cigar 
Container  Industry  may  vote,  either  in  person  or  by 
proxy. 

This  meeting  is  called  by  the  National  Cigar  Box 
Manufacturers  Association,  as  authorized  by  the  Code. 
For  further  information  address  Hobart  B.  Hankins, 
Secretary,  236  Chestnut  Street,  Philadelphia,  Pa. 


The  TOBACCO  WORLD  (established  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B.  Hankins,  President  and  Treasurer; 
Gerald  B.  Hankins,  Secretary.    Office,  236  Chestnut  Street,  Philadelphia,  Pa.    Issued  on  the  1st  and  15th  of  each  month.    Subscriptions,  avail- 
able only  to  those  engaged  in  the  tobacco  industry,  $2.00  a  year,  20  cents  a  copy;  foreign,  $3.50  a  year.     Entered  as  second-class  mail  matter 
December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


Manufacturers  Anxious  to  See  Burdens 
of  Retailer  and  Jobber  Lightened 

By  FRANK  P.  WILL 
Chairman  Cigar  Code  Merchandising  Committee 


^  I<]  coiisidor  the  inercliaiulisiiii::  ]>r()visions  of 
\f^  our  ("(kU'  far  more  iiiipoi-taiit  than  inaiiy  of 
tlio  otlit'r  ])rovisioiis  whicli  wo  havo  suhniitlod 
coveriim-  working  cMnulitioiis  within  tho  nian- 
ufaclurors'  oruanizations.  Our  i)hni  (h>os  not  contcni- 
phite  advancinji'  prices  l)ut  to  maintain  intended  price 
levels  and  establish  the  industry  on  an  equitable  basis 
for  thousands  of  retail  dealers  in  every  section  of  the 
country. 

Years  a.i»o  cut  ])rices  were  limited  to  the  transient 
sections  of  large  cities  and  th<'  situation  was  control- 
lable, but  in  the  past  few  years  the  i)ractice  has  spread 
and  there  is  hardly  a  section  of  the  country  inmume 
from  this  vicious  ])ractice.  AViien  the  XHA  was  intro- 
duced, and  the  acceptance  of  tlie  President's  Blanket 
Agreement  was  advocated,  we  found  thousands  upon 
thousands  of  retail  cigar  deah^'s  signing  up  and  will- 
ing to  do  their  ]>art. 

For  several  weeks  there  was  a  rlofinite  evidence 
of  all  i)arties  in  the  intlustry  to  correct  the  evils  and 
bring  about  more  equitable  working  arrangements, 
and  there  were  evidences  of  entiiusiasm  and  hoi)e  for 
future  ])rospects  because  of  the  fact  that  many  of  the 
principles  we  are  advocating  in  our  merchuudissiiig 
provisions  were  operating. 

It  was  only  a  few  weeks  however,  for  the  dealers 


that  had  been  accustomed  to  crowded  stores  found  that 
their  customers  were  discovering  that  the  ])rices 
offered  were  not  as  attractive  on  the  ])opular  mer- 
chandise as  ])reviously.  The  customers  discovered 
that  their  local  dealers  were  almost  in  line  with  the 
l)rices  offered  by  the  unfair  deaU'r,  and  as  the  patron- 
age diminished,  the  retail  dealer,  learning  that  there 
was  no  power  to  suppress  his  actions,  started  back  to 
the  previous  method  of  cutting  j)rices  unfairly;  and, 
as  a  result,  from  one  end  of  the  country  to  the  other 
we  find  chaos  of  the  most  vicious  character  existing 
throughout  the  cigar  business — and  the  denumds  be- 
ing made  U])on  the  Manufacturers,  the  Ketail  Dealers 
Association  and  the  Jobbers  Association  have  boen 
terrific. 

Thousands  of  doalors  arc  tliroatcTiod.  They  have 
counted  on  our  (Vxle  correcting  the  evils — and,  gen- 
tlemen, to  have  that  vast  number  of  dealers  know  that 
there  is  no  relief  means  disaster.  They  are  not  going 
to  believe  that  the  manufacturers  are  urging  this  con- 
sideration— no,  they  must  judge  unfairly,  and  it  is  only 
because  of  my  knowledge  of  this  condition  with  the 
retailer  and  the  jobber  that  I  i>lead  this  case  and  defi- 
nitelv  tell  vou  that  the  manufacturers  are  anxious  to 
see  the  provisions  ado])ted  and  the  burdens  of  the  re- 
tailer and  jobber  lightened. 


Report  of  Merchandising  Committee 


X  presenting  the  merchandising  ])rovisions  of 
the  Cigar  Code,  we  wish  that  it  were  ]K)ssible 
for  you  gentlemen  to  realize  lic^w  nuich  de- 
l)ends  upon  our  success  in  having  the  Vertical 
Code  of  Fair  Practices  and  Merchandising  accepted. 
For  six  months  the  Merchandising  Committee  has  been 
working  diligently  two  Xa  thice  days  (»ach  week,  and 
many  times  a  full  week,  list«'ning  Xo  rcjiorts  from  rej)- 
resentatives  of  the  industry  from  every  part  of  the 
country.  We  pledge  to  you  that  thi-re  is  not  one  grain 
of  selfishness  containetl  in  any  of  the  merchandising 
provisions. 

We  l)elieve  that  the  tobacco  industry — an  indus- 
trv,  which  vou  possiblv  know  contriliutes  through  tax- 
ation  more  Federal  revenue  than  any  other  industry 
— must  be  recognized  when  an  appeal  is  made  for  cor- 
rections within  the  industry,  f<»r  if  our  contentions  are 
correct,  the  Federal  (Iov<  rnment  through  improve- 
Uients  in  the  industry  is  ^ure  to  Ijenelit  because  of  an 
increase  in  revenue. 

The  provisions  of  Fair  l*ractices  and  Merchan- 
dising carry  the  endorsement  (»f  the  Cigar  Maimfac- 
turers  «S:  Leaf  Deah-rs  Association  under  the  chair- 
manshij)  of  Mr.  Harvey  Hirst,  an<l  the  cond»ined  en- 
dorsement of  the  National  Association  of  Tobacco 
JoblxTs,  composed  of  jobbers  and  sub-jobbers  through- 


out the  country,  and,  as  well,  the  Tobacco  Dealers  of 
America,  re])resenting  thousands  of  retail  dealers. 

The  i)rovisions  of  the  Vertical  Code  of  Fair  Prac- 
tices have  been  constructed  with  a  definite  consider- 
ation for  all  ])arties  involved  in  the  tobacco  industry. 
This  is  particularly  true  of  the  Jobbers  Association 
and  Retail  Dealers  Association,  for  they  have  fornuilly 
adoj)ted  the  provisions  outlined  in  their  Codes  and  re- 
spectively filed  them  from  every  standpoint. 

The  ciirar  industrv  is  far  dilTerent  from  anv  other 
industrv.  There  has  been  a  close  contact  between  the 
numufjicturer  and  the  grow(»r  of  tobacco  far  greater 
than  that  which  is  existent  in  nuiny  industries.  Many 
manufactur<*rs  are  growers  on  a  large  scale,  so  that  the 
manufacturers  are  thoroughly  familiar  with  the  grow- 
ers' jiroblems,  and  we  assure  you  that  we  are  mindful 
of  injecting  c(»nditions  in  our  Merchandising  Code 
that  will  benefit  the  grower  of  tobacco.  We  say  this 
particularly  because  in  the  early  <lays  of  the  Recov- 
ery Bill  the  Agricidtural  Department  reported  that 
there  was  on  hand  a  surjilus  of  tobacco  etpial  to  six 
and  a  half  years  consumption  of  tobacco;  and  if  the 
decline  in  cigar  smoking  continued — or,  as  we  put  it, 
if  the  conditions  of  which  we  complain  are  not  cor- 
rected— this  six  and  a  half  years  surplus  of  tobacco 
will  not  diminish  with  the  curtailed  acreage  of  the 
past  year  but  will  be  sufficient  to  cover  additional  lie- 

The  Tobacco  World 


riods   of   time   because   of   the   strangling  conditions 
which  are  now  existent  in  the  business. 

Mindful  of  the  necessity  of  creating  a  national  or- 
ganization that  will  be  truly  rei)resentative  of  each 
branch  of  the  industry  from  the  grower  to  the  con- 
sumer, plans  have  already  been  made  for  the  estab- 
lishing of  a  National  Tobacco  Council,  a  governing 
body  to  be  composed  of  rei)resentatives  from  each  and 
every  branch  of  the  industry.  It  will  be  the  duty  of 
this  organization  to  hear  complaints  of  unfairnessand 
Code  violations,  maintain  a  policing  power  over  the 
industry  and  operate  as  a  means  for  the  exchange  of 
ideas,  directed  towards  the  betterment  of  conditions 
existing  in  the  various  dei)artments  of  the  industry. 

The  cigar  business  is  unlike  numy  other  businesses 
for  the  reason  that  we  have  a  fixed  resale  price  limit. 
As  most  of  you  men  know,  cigars  are  sold  at  five  cents, 
ten  cents,  two  for  a  (puirter,  fifteen  cents  and  three 
for  fifty  cents.  They  are  even  money  purchases  and 
there  are  grave  thoughts  in  the  minds  of  many  man- 
ufacturers, jol)bers  and  retailers  of  the  conseipience 
that  will  come  to  the?  industry  if  the  odd-price  figure 
is  established,  and  we  believe  that  if  there  is  any  cur- 
tailment in  the  sale  of  cigars  the  revenue  to  the  (lov- 
ernment  first  suffers  and  the  farmers'  condition  is 
jeopardized.  It  is  for  this  reason  particularly  that 
it  is  desired  that  cigars  be  maintained  at  the  popular 
price  levels  so  that  the  consumer  will  receive  real  value 
for  the  money  expended. 

In  figuring  the  resale  ])rice  of  an  article  in  the 
usual  business  it  is  customarv  for  a  manufacturer  to 
determine  the  articles  that  are  intended  to  be  used  in 
the  product  to  be  manufactured.  The  article  is  made, 
cost  determined — and  before  actually  setting  the  price 
the  article  is  improved  in  (piality  in  accordance  with  a 
predetermined  thought  in  the  mind  of  the  manufac- 
turer, or  substitutions  are  nuule  so  that  the  actual  cost 
can  be  lowered  to  the  attractive  price  which  is  desired. 

In  the  manufacturing  of  cigars,  however,  the  cus- 
tom is  practically  reversed.  In  other  words,  a  manu- 
facturer sets  out  to  manufacture  a  five-cent  cigar. 
The  cost  of  distributing  through  the  retail  organiza- 
tion is  determined.  To  this  is  added  the  cost  of  dis- 
tribution through  the  jobbing  channels.  The  amount 
arrived  at  gives  the  basis  upon  which  the  cigar  is  ex- 
pected to  be  produced — that  is,  contain  the  tobacco, 
the  labor,  selling  exi)ense,  advertising  expense  and 
manufacturer's  jirofit.  In  other  words,  the  figuring  is 
from  the  top  down  rather  than  from  the  bottom  up. 

Because  of  the  sales  ])ractices  that  are  existent 
and  desirous  of  being  corrected,  the  ones  sufTering 
from  a  condition  of  this  kind  are  usuallv  the  farmers 
and  the  laboring  man.  Fnder  the  labor  provisions 
we  believe  we  have  endeavored  to  establish  a  fair  wage 
scale,  and  we  hope  by  our  plans  to  overcome  much  of 
the  sacrifice  that  the  farmers  have  been  obliged  to  nuike 
in  the  sale  of  their  raw  material  bv  establishing  a 
wider  latitude  f(»r  the  manufacturer  when  considering 
the  tobacco  to  be  used  in  the  construction  of  any 
cigar. 

We  have  considered  the  jobbers  of  the  country 
for  the  reason  that  anyone  familiar  with  the  jobbing 
situation  in  the  count rv  knows  that  for  vears  thev 
have  been  depleting  their  capital,  hoping  against  hope 
that  each  season  would  bring  about  a  correction.  They 
have  been  unable  to  retain  the  reasonable  discount 
allowances  given  to  them  for  their  service  because  of 
the  highly  competitive  and  unfair  conditions  that  have 
confronted  them. 

December  i,  igsS 


The  small  retail  dealer  likewise  has  suffered  be- 
cause of  his  necessity  of  meeting  the  unfair  competi- 
tion, lie  has  been  obliged  to  sacrifice  the  intended 
profit  which  has  been  provided  for  him  l)y  the  manu- 
facturer, and  our  plan  is  definitely  directed  to  correct- 
ing this  condition.  Wo  believe  a  sufhcient  latitude  of 
competition  has  })een  created  between  the  manufac- 
turers and  we  aim  to  maintain  such  competition  and 
initiative,  which  we  recognize  is  definitely  desirable  in 
all  businesses. 

Following  back  with  the  thought  that  the  manu- 
facturers' plan  of  establishing  a  cigar  is  based  upon 
the  ])re-determine(l  sales  ])rice,  we  advocate  that  the 
])illing  by  all  manufacturers  shall  be  on  the  basis  of 
the  intended  resale  price  of  the  cigars.  In  other  words, 
cigars  which  are  intended  as  five-cent  cigars  shall  be 
listed  at  ^~)()  ])er  thousand  ])y  the  nuinufacturer  in  the 
comi)utation  of  all  discounts.  AVe  might  mention  that 
by  such  a  basis  a  manufacturer  can  esta})lish  any  price 
that  he  may  desire.  In  other  words,  if  he  decided  to 
inake  a  cigar  to  sell  for  six  for  a  quarter  he  would  be 
in  a  position  to  establish  such  a  price  ])y  listing  the 
merchandis««  at  $41.bf)  per  thousand.  If  he  desired  to 
sell  them  for  six  cents  or  seven  cents  each  the  same 
basis  would  apply. 

After  having  arrived  at  the  resale  price  desired 
for  his  merchandise,  eacli  manufacturer,  in  accordance 
with  his  own  judgment,  without  any  interference  from 
any  other  manufacturer,  without  in  anv  wav  consult- 
ing  anyone  connected  with  the  industry  or  being  bound 
under  any  restrictions  whatsoever,  would  select  from 
the  ])rice  range  established  for  retail  dealers'  profit 
such  discount  as  he  nuiy  desire  to  allow  to  the  retail 
trade  on  his  merchandise — the  discount  to  be  between 
the  range  of  20  per  cent,  and  2S  per  cent,  from  the  list 
price;  this  amount  to  be  in  addition  to  the  usual  2 
per  cent,  cash  discount  allowance  which  we  have  con- 
sidered as  a  financing  expense. 

To  make  it  clear,  suppose  one  manufacturer  de- 
termined to  merchandise  a  five-cent  cigar  and,  because 
of  the  (piality  contained  therein  and  the  promotional 
efforts  that  he  would  give  to  the  brand,  he  may  deter- 
mine that  his  merchandise  should  be  listed  at  $')()  per 
thousand  less  20  per  cent,  for  the  retail  dealer.  An- 
other manufacturer,  not  figuring  on  an  extensive  ad- 
vertising campaign  or  promotional  efforts  of  any  con- 
sequence, could  manufacture  a  cigar  to  retail  at  five 
cents  and  agree  to  allow  to  the  retail  dealer  28  per 
cent  profit.  To  go  further,  a  manufacturer  may  select 
any  one  of  the  discounts  between  the  20  and  28  per 
cent.  Xow  the  fairness  comes  in  that  the  manufac- 
turer who  has  selected  the  20  ])er  cent,  discount  Tuust 
maintain  this  uniform  ])rice  throughout  the  country. 
He  cannot  allow  20  pov  cent,  in  one  territory,  2.')  ])er 
cent,  in  another  territory  and  2S  jier  cent,  in  another, 
for  the  manufacturers  agree  to  record  such  discounts 
which  have  been  selected  with  the  National  Tobacco 
Council  and  they  shall  l)e  uniform  throughout  the  ter- 
ritory covered  by  the  manufacturer. 

In  the  past  the  discount  provisions  have  varied  in 
accordance  with  sectional  conditions  and  the  aggres- 
siveness on  the  part  of  the  dealer,  and  in  many  cases 
manufacturers  have  been  obliged  to  make  unfair  allow- 
ances in  certain  territories  in  order  to  conqiete  with 
existing  conditions.  The  establishing  of  definite  prices 
eliminates  this  unfair  jjractice. 

After  having  ])rovide(l  for  the  retail  discount  al- 
lowance, the  manufacturer  likewise  has  the  full  priv- 
ilege, without  consultation  with  any  other  manufac- 


turer  or  any  collusion  or  arran.uoment  with  any  or- 
ganization, to  detorniino  the  disciuint  that  he*  will 
allow  to  his  jobbing-  trade  between  the  ligures  of  S  per 
cent,  and  14  per  cent.  Once  again  we  believe  we  have 
maintained  conii)etition  in  the  distrilmting  field  with- 
out in  any  sense  permitting  an  unfair  charge  against 
this  service.  Again,  this  jobbing  discount  selected  by 
all  manufacturers  must  be  recoided  with  the  National 
Tobacco  Council  so  that  uniformity  shall  be  main- 
tained in  the  territory  covered  by  tlu»  respective  num- 
ufacturer. 

Each  manufacturer  is  j)rivileged  to  alter  or 
change  liis  ])rices  and  discounts  at  any  time,  without 
any  arrangement  or  agreement  witli  any  other  man- 
ufacturer, by  nu'rely  jmsting  the  change  of  i)rice  with 
the  National  Tobacco  Council  within  ten  days  j)revi- 
ous  to  the  change  of  price.  This  likewise  maintains 
the  freedom  of  the  manufacturer  and,  in  our  o])inion, 
serves  to  relieve  the  industry  of  unfair  advantages  se- 
cured by  certain  groui)s  of  dealers,  as,  to  rei)eat,  the 
prices  will  be  uniform  throughout  the  territory  served 
by  the  manufacturer — to  retail  dealer,  to  jo])bers  and 
to  all  groui)s  of  dealers  handhul  l)y  the  nuinufacturer. 
We  repeat  that  the  discounts  are  reasonable  and  will 
do  nnich  to  correct  numy  of  the  evils  which  have  jeop- 
ardized the  industrv. 

This  manner  of  billing  will  overcome  one  of  the 
very  definite  evils  which  has  jeopardized  the  busiiu^ss 
of  the  retail  dealer  and  the  jobber,  for  in  the  ])ast, 
trade  discounts,  (pumtity  discounts,  allowances  for  ad- 
vertising, allowances  for  co-operation  of  one  sort  or 
another  have  i)ermitted  certain  dealers  to  otTer  mer- 
chandise at  viciously  low  prices. 

In  the  sale  of  cigars  we  find  we  arc  confronted 
with  trade-nmrked  articles,  and  the  nuinufacturers  so 
as  to  be  able  to  establish  consumer  acceptance,  spend 
years  of  efforts  in  building  up  favorable  consumer 
recognition  of  the  ])articular  brand.  In  a  number  of 
cases  millions  of  dollars  have  been-  si)ent  to  secure 
favorable  consumer  acceptance,  and  it  is  this  difficult 
and  expensive  asset  of  the  manufacturer  which  is 
jeopardized  by  the  unfair  conditions  that  are  at  pres- 
ent existing  in  the  industry. 

To  explain:  One  merchant,  because  of  aggressive 
methods,  and  ability  to  chisel  unfair  allowances,  far 
greater  than  received  by  his  competitors,  offers  for 
sale  the  best  selling  brands  known  to  the  comnumity 
at  prices  far  below  that  which  can  be  offered  by  the 
neighboring  dealer.  For  a  while  this  second  dealer 
endeavors  to  compete  with  this  unfair  jiractice  and 
explains  to  the  consunu»r  the  unethical  practice,  and 
may  go  ^«.  fai-  as  to  (piestion  the  legitimacy  of  the 
merchandise  offered.  Soon,  however,  such  a  task  be- 
comes unbearable.  He  then  is  obliged  to  hide  the 
popular  merchandise,  or  that  merchandise  which  is 
offered  by  his  competitor,  and  offer  brands  which  are 
unknown  to  the  consumer,  whieh  nuiy  be  of  the  same 
quality  ])ut  in  many  cases  they  ai-e  brands  which  are 
offering  the  dealer  a  larger  discount,  for  the  reason 
that  the  legitinuite  tiade  is  so  curtailed  that  he  must 
expect  to  make  a  larger  prolit  on  the  unfamiliar  brands 
to  take  care  of  tlie  lessened  volume  of  business  of  the 
section.  The  manufacturer  of  the  nationally  adver- 
tised brands  is  therefore  seriously  hurt  by  such  action, 
for  records  and  experience  will  show  that  cigars  must 
be  prominently  disi)layed  in  cu<l(»r  to  be  sold,  and  the 
manufacturer,  because  of  the  action  of  one  dealer, 
many  times  loses  display  in  the  other  outlets  in  the 
community  and  definitely  loses  the  co-operation  of  the 


smaller  dealers  and  loses  the  "benefits  to  be  received 
from  the  adveitising  in  the  smaller  locations. 

While  we  will  not  go  on  record  as  saying  that 
unknown  or  unpopular  brands  do  not  olfer  (pudity  as 
good  as  that  which  would  be  received  in  the  nationally 
advertised  merchandise,  one  can  readily  realize  that 
there  is  an  oi)portunity  for  inferior  merchandise  to 
be  offered  to  the  smoker,  and  the  industry  as  a  whole 
sulfers  every  time  a  cigar  smoker  receives  a  poor 
cigar;  and  it  is  only  necessary  for  any  one  individual 
to  secure  poor  cigars  over  a  limited  i)eriod  and  we 
will  find  that  there  is  a  desire  to  condemn  all  cigars 
as  i)oor  and  the  individual  soon  decides  to  discontinue 
cigar  smoking,  and  the  cigar  grower  and  the  laboring 
man  must  suffer  when  such  conditions  become  general. 

To  go  further,  let  us  take  a  business  man  leaving 
the  office  and  expecting  some  friends  at  home  in  the 
evening  and  by  chance  he  ])asses  by  one  of  these  dealers 
who  has  olfered  a  popular  brand  of  merchandise  at 
an  extreme  cut  i)rice.  lie  decides  to  purchase  a 
box  of  cigars  and  after  examining  the  box  in  all  par- 
ticulars is  satisfied  that  it  is  the  legitinuite  merchan- 
dise, j)uichases  the  cigars  and  goes  merrily  on  his 
way. 

A  few  weeks  later  at  home  in  the  evening  and  ex- 
])ecting  some  friends,  he  looks  over  his  humidor  and 
finds  that  he  is  going  to  need  cigars.  He  calls  up  a 
dealer  in  his  con)munity,  asks  the  jjrice  of  a  box  of 
cigars  the  same  as  purchased  previously  at  the  cut 
price  in  the  vicinity  of  his  office.  The' local  dealer 
somewhat  surprised  at  receiving  a  call  for  a  box  of 
cigars  aiul  absolutely  mindful  of  the  condition  that 
has  driven  the  box  trade  away  from  him,  hesitates  in 
making  the  ])rice  on  the  cigar  and  in  some  instance 
may  offer  a  brand  other  than  the  one  mentioned,  fig- 
uring that  there  will  not  be  the  same  ability  to  nuike 
a  price  comjiarison  on  the  unfamiliar  brand  as  is  pos- 
sible ^\ith  the  nationally  advertised  ])opular  brand 
which  is  requested.  Upon  being  forced  to  a  point,  let 
us  say,  where  he  is  obliged  to  make  a  price  on  fifty 
ten-cent  cigars  which  have  been  i)urchased  at  the 
**cutter"  for  ^3.ih),  the  retail  dealer,  while  he  should 
ask  $4.50  for  the  box,  will  offer  the  box  of  cigars  at 
the  sacrifice  price  of  $4.25.  On  such  a  basis  the  retail 
dealer  has  possibly  nuule  fifty  cents  to  seventy-five 
cents  on  the  sale. 

The  consumer,  mindful  of  the  price  previously 
j)aid  in  town,  stremiously  objects  and  without  any 
hesitancy  tells  the  «lealer  that  he  can  buy  them  in  town 
for  $,'^65  and  he  sees  no  reason  why  he  should  pay 
him  the  exorbitant  price.  The  dealer  explains  the  cost 
to  him,  but  this  (h)es  not  satisfy  the  consumer.  He 
decides  that  he  will  not  buy  the  box  of  cigars  but  will 
send  out  and  get  a  f<*w  cigars  and  buy  a  box  in  iown 
tlie  next  day.  Such  an  individual  does  not  forget  this 
experience  nor  allow  it  to  be  confined  to  his  cigar 
purchases  l)ut  immediately  consults  with  the  other 
members  o\'  his  family  and  inqiresses  upon  them  the 
exorbitant  prices  charged  by  the  local  dealer. 

He  becomes  interested  in  newspaper  advertising 
that  carries  ]n-ices  n\'  other  articles  carried  by  this 
retail  dealer  and  insists  that  tin-  family  arrange  to 
eliminate  all  possible  purchases  from  the  community 
dealer  and  disert  theii-  purchases  to  stores  where  sac- 
rificed i)rices,  such  as  previously  explained,  jjrevail. 
Oju»  can  readily  see  where  the  unfair  tactics  existing 
among  the  cut-throat  merchants  definitely  affect  the 
entire  business  of  a  neighborhood  or  community  dealer, 
and  it  is  this  business  we  are  trving  to  correct. 


(Continued  on  Page  14) 


The  Tobacco  World 


Cigars  Down,  Cigarettes  Up,  in  October 


HE  following  comparative  data  of  tax-paid 
products,  indicated  by  the  monthly  sales  of 
stamps,  are  issued  by  the  Bureau.  (Figures 
for  October,  1933,  are  subject  to  revision  until 


published  in  the  annual  report)  : 


Products 
Cigars  (large) : 

Class  A  No. 

Class  B  No. 

Class  C  No. 

Class  D  No. 

Class  E  No. 


— October — 


1933 


1932 


337,323,610     345,714,730 
2,450,263         3,939,343 


63,099,004 
4,790,013 

788,801 


80,985,068 

5,595,93!) 

597,356 


Total   408,451,691      436,832,436 


Cigars  (small)   No.  17,231,000       23,897,507 

Cigarettes  (large)   ....No.  284,200            302,650 

Cigarettes    (small)    ...No.  9,176,407,703  8,351,364,803 

Snuff,  nifd lbs.  3,787,145         2,447,307 

Tobacco,  mfd .lbs.  26,759,203       26,399,445 


Tax-paid  jjroducts  from  Puerto  Rico  (not  included 
in  above  statement)  were  as  follows: 

— October — 


Products 
Cigars  (large) : 

Class  A    No. 

Class  B    No. 

v^iass   v^    •  •  •  (XNo. 

Total  


1933 

7,509,850 

323,500 

91,100 


1932 

4,475,800 

6,500 

195,750 


7,924,450         4,678,050 


('igars  (small)   No. 

Cigarettes  (large)   ....No. 
Cigarettes  (small)   .  . .  .No. 


350,000 

40,(MH) 

200,000 


500,000 

50,000 

32<J,000 


Tax-jKiid  products  from  the  I*hili])pines   (not  in- 
cluded in  above  statement)  wei'e  as  follows: 

— October — 


Products 
Cigars  (large) : 

Class   A    No. 

Class   B    No. 

Class    C    No. 

( 'lass    K    No. 


1933 

27,564,09:) 

l.s,200 

21,250 

1,71K) 


1932 

17,808,805 

138,723 

18,250 

11,996 


rv 


Fc.tal 


27,605,245       17,1^77,774 


Cigaiettes  (large)  ....No 
Cigarettes  (small)  .  .  .  .  Xo. 
T<»bacco,  mt'd lbs. 


:5,ooo 

2(K),590 


126,220 
4 


Internal  Revenue  Collections  for  October 

Source-  of  Revenue  1933                   19.32 

Cigars  $1,127,627.22     $1,229,635.58 

Ciirarettes    27,532,043.20     25,056,682.15 

SnufT 681 ,686.01          440,51 5.29 

T  o  b  a  c  c  o,  chewing  ami 

smoking 4,817,361.35       4,753,071.84 

Cigarette    papers    and 

^    tubes   96,086.24           84,537.69 

Miscellaneous,  relating  to 

tobacco   904.44                401.38 

December  t,  igjj 


October  Cigar  Withdrawals  1920  to  1931 


1920.. 
1921.. 
1922.. 
1923.. 
1 924 . . 
1925.. 


.704,799,089 
.635,807,697 
.693,94(J,778 
.711,654,834 
.  635,230,565 
.711,222,189 


1926.. 
1927.. 
1928 . . 
1929 . . 
1930.. 
1931.. 


. .  664,496,623 
. .  688,921,203 
. .  723,318,050 
..701,710,936 
. .  623,860,841 
. .  534,370,786 


Processing  Tax  Returns 


Detail  of  collections  from  processing  and  related 
taxes  proclaimed  by  the  Secretary  of  Agriculture  under 
authority  of  the  Agricultural  Adjustment  Act: 

Receipts: 

Total  from 
Commodity  Month  of  duly  1, 1933 

October,  1933      (Fiscal  Year 

1934) 
Tobacco  (tax  effective  October  1st) : 


Processing  taxes 
Import    Compensating 

taxes    $13,586.54 

Floor  tax,  other  than 

retail  dealers 686,301.45 

Floor      tax,      retail 

dealers    2,568.65 


$13,586.54 

686,301.45 

2,568.65 


Total,  tobacco  ...$702,456.64  $702,456.64 


Two-for-Five  Exceptions  Terminated 

II K  National  Compliance  Board  has  terminated 
the  Kxcejitions  from  the  President's  Ue-em- 
ployinent  Agreement  and  approved  substitu- 
tion for  the  cigar  manufacturing  industry 
which  had  previously  been  granted  to  members  of  the 
York  County  Cigar  Manufacturers  Association.  The 
termination  of  the  exceptions  was  elfective  midnight 
November  18th. 

The  exceptions  which  were  previously  granted  and 
which  have  been  terminated  permitted  members  of  the 
York  Countv  Cigar  Manul'acturers  Association  who 
were  manufacturing  liand-made  two-for-five  cent 
cigars  to  pay  bunchers  and  rollers  on  these  cigars  at 
the  rates  of  12  cents  a  hundred  and  30  cents  a  hundred 
respectively.  Any  such  exceptions  granted  by  other 
Local  Comi)liance  Boards  are  also  terminated  effective 
midnight  November  18th  by  the  action  of  the  National 
Compliance  Board. 

As  a  i-esult,  members  of  the  York  County  Cigar 
.Manut'aclurers  Association  and  others  granted  similar 
exceptions  who  have  >igned  the  President's  Hu-employ- 
inenl  Agreement  were  required  to  restore  in  full  the 
wages  prescribed  by  the  substitution  for  the  cigar  man- 
ufacturing industry  as  a])iu'ove(l  on  August  11  til  and 
Au-ust  24th. 


Reynolds  Joins  A.  N.  A. 

R.  J.  Reynolds  Tobacco  Company,  Winston-Salem, 
N.  C.,  manufacturers  of  Camel  cigarettes  and  Prince 
Albert  smoking  tobacco,  has  been  elected  to  member- 
ship in  the  Association  <»f  Xational  Advertisers,  Inc. 
S.  Clay  Williams,  i)resident,  aiul  Mr.  C.  W.  Harris, 
vice  ])n»sident,  will  represent  them  in  the  A.  N.  A. 


Ten  Months  Withdrawals  for  Consumption 


Cigars : 
Class  A 

1st  10  Mos. 
(^al.  Yr.  1933 

3,134,501,150 
46,935,495 
147,129,670 

• 

111                   II                       I                   II 

— Decrease 

-  Increase 
Quantity 

153,923,530 

12,343,155 

2,731,105 

Total  All  Classes: 

United  States  . .  . 
Puerto  Kico    .... 
Philippine  Is.  .  .  . 

(J rand  Total. 

Little  Cigars: 

United  States  .  .  . 
Puerto   Kico    .... 
Philippine  Is.   ... 

Total    

Cigarettes: 

I  nited  States  .  .  . 
Puerto  Kico    .... 
Philippiiu'  Is.   ... 

Total    

Large  Cigarettes: 

I'nited  States  .  .  . 
Puerto   Kico    .... 
Philipi)ine  Is.   ... 

Total    

Smiff  (lbs.): 

All  U.  ^ 

Tobacco  nifd.  (lbs.) : 
United  States  .  .  . 
Puerto  liico   .... 

Total    

3,652,714,770 

50,0!)9,425 

147,476,134 

- 

116,866,870 

11,915,225 

3,232,762 

Ignited  States  .  .  . 
Puerto  Kico  .... 

3,850,290,329 

132,014,857 

Philippine  Is.  ... 

179,600,253 
2,974,000 

1 
1 

+ 

Total    

3,328,566,315 

138,849,270 

65,004,628 
776,000 

Class  B 

22,462,916 

2,603,050 

166,400 

21,647,158 

2,437,550 

410,872 

United  States  .  .  . 
Puerto  Kico    .... 

182,574,253 

65,780,628 

Philippine  Is.   ... 

97,128,778,733 
3,075,600 
1,224,510 

Total    

Class  C 

United  States  .  .  . 

25,232,366 

456,393,254 
5()0,3H0 
176,066 

19,620,480 

239,880,792 

2,007,420 

54,756 

K,475,94  8,607 
539,10() 
113,323 

Puerto   Kico    .... 
Philii)pine  Is.  ... 

97,133,078,843 

8,475,522,830 

2,196,335 

705,000 

7,937 

Total    

457,129,700 

241,942,968 

795,725 

Class  D— 

United  State's   .  .  . 

35,771,530 

500 

1,376 

9,617,264 
2,200 
1,750 

252,000 
6,937 

Puerto  Rico    .... 
Philippine  Is.  ... 

2,909,272 

536,788 

Total    

35,773,406 

9,621,214 

31,320,342 

262,815,217 
169 

919,81S 

Class  E— 

United  States  *  * . 
Puerto  Kico    .... 
J*hili]»])ine  Is.  ... 

3,585,920 
2,622 

354,814 
34,279 

3,353,89(J 
32() 

Total    

3,588,542 

320,535 

262,815,386 

3,354,222 

Casa  Loma  Orchestra  for  Camel 

LEX  (f KAY'S  ori-inal  Casa  Loma  Orchestra 
and  the  popuhir  girl  harmony  trio.  Do  Ke  Mi, 
are  featured  on  a  series  of  half-hour  j)rograms 
over  a  nation-wide  WAHC-Colum})ia  network, 
sponsored  ])y  the  K.  J.  Keynolds  Tobacco  Company, 
makers  of  Camel  cigarettes.  The  i)r()grams  will  be 
heard  on  Tuesdays  and  Thursdays  from  10  to  10:30 
P.  M.,  E.  S.  T.,  over  one  of  the  most  extensive  hook- 
ups of  the  Cohimbia  System,  employing  CBS  outlets  in 
eighty  cities  from  Maine  to  California.  Additional 
talent  and  the  exact  opening  date  will  be  announced 
in  the  near  future. 

The  Casa  Loma  Orchestra  will  feature  the  brilliant 
arrangements  of  Gene  (HtTord  and  the  famous  novelty 
numbers  of  "Kenny"  Sargent  and  *'Pee  Wee"  Hunt, 
as  well  as  other  unusual  musical  contributions  from 
individual  talent  in  the  versatile  orchestra.  Each  man 
plays  several  instruments.  The  ])ersonnel  features 
(Hen  Gray,  playing  first  saxophone,  clarinet  and  flute, 
Melvin  Peter  Jenssen,  conductor  and  concert  violinist, 
and  Howard  ("Joe  Horse")  Hall,  one  of  the  best 
dance  pianists  in  tlie  country. 

The  Do  Re  Mi  Girls  are  P^velvn  and  Mavbelle  Ross 
and  Ann  Balthy.  The  trio  has  enjoyed  increasing 
popularity  in  the  radio  world  after  sensational  success 
in  vaudeville  and  on  the  musical  comedy  stage. 


**As  Alike  as  Two  Luckies 


1 1 


OKE  tluin  sixty  jirecision  instruments  are  used 
to  insure  uniformity  in  the  manufacture  of 
Lucky  Strike  cigarettes.  The  reason  for  this 
])ainstaking  care,  according  to  the  nuikers  of 
Luckies,  is  that  discriminating  smokers  d<'man<l  un- 
varying quality  in  theii-  cigarettes.  Accordiuirly,  every 
step  in  the  manufacture  of  this  poi)ular  brand  is  a 
step  toward  uniformity.  The  process  begins  with  the 
use  of  portion^  <•!'  only  the  choicest  tohaccos  of  three 
successive  seasons'  crops  and  never  ceases  until  the 
]»a<'kai:e  is  leady  for  the  smoker.  As  a  result,  the  old 
exi)ression,  "as  like  as  two  peas  in  a  p<m1,"  which  used 
to  be  consiilered  an  excellent  way  to  exjn-ess  uniform- 
ity, hids  fair  to  giv«'  way  to  "as  like  as  one  Lucky  is 
to  another." 


Webster  Eisenlohr  Reports  Gain 

Webster  Eisenlohr,  Inc.,  re])orts  for  the  quarter 
ended  September  30th  net  profit  of  $11,113  after  taxes, 
depreciation,  etc., equivalent  to  97  cents  a  share  on  11,437 
shares  (par  $100)  of  7  per  cent,  preferred  stock.  This 
compares  with  net  loss  of  $93,297  in  the  ])receding  quar- 
ter and  net  loss  of  $36,194  in  the  September  quarter  of 
1932. 

The  Tol^co  World 


IT  TAKES  HEALTHY  NERVES 


TO  BE  A  CHAMPION 
BRONK  RIDER! 


-tfi%2 


ikiAnt^ 


Eddie  Woods,  twice  all-round  cowboy 
champion  at  the  famous  Calgary  Stampede, 
"top  hand"  of  the  cowboy  world,  says: 

"Ten  seconds  on  the  back  of  an  outlaw 
horse  is  about  the  hardest  punishment  for 
a  man's  nerves  that  anybody  can  imagine. 
To  have  nerves  that  can  take  it,  I  smoke 
only  Camels.  I've  tried  them  all,  but  Camels 
are  my  smoke!  They  have  a  natural  mild- 
ness that  appeals  to  me,  and  I  like  their 
taste  better.  Most  important  of  all,  Camels 
do  not  jangle  my  nerves,  even  when  I  light 
up  one  Camel  after  another." 


If  you  are  nervous . . .  inclined  to  "fly  off  the 
handle".  .  .  change  to  Camels.  Your  own 
nerves  and  taste  will  confirm  the  fact  that 
this  milder  cigarette,  made  from  costlier 
tobaccos,    is  better   for  steady  smoking. 


I'M  DEVOTED  TO 
riding.  Even  if 
I  am  not  in  the 
championship 
class  I  need 
healthy  nerves. 
And  Camels 
are  the  mildest 
cigarette  I 
know!" 


CAMElS  COSTLIER  TOBACCOS 


NEVER  GET  ON  YOUR  NERVES... NEVER  TIRE  YOUR  TASTE 


Coprttebt.  1933. 
R.  J.  Rvymilda 


December  t,  1933 


News  From  Congress 


_         <AND 

Federal 
Departments 


Cl<««4  iM 


FffOM  OUR  tVASHtNGTow  Bureau  62ZAlbu  Building 


IS(T  SSIOX  of  hours  and  wanes  in  the  cigar 
innnut'acturinu  industry  (»c('Ui)iod  a  full  day 
of  tlic  licariniis  before  Assistant  Deputy  T.  Leo 
Millei-  of  the  Xational  Recovery  Administra- 
tion Xovendu'r  22d.  A  demand  tliat  manufaeturers 
usinir  maehines  should  provide  a  fund  from  whieh  to 
pay  $10  per  week  to  the  workers  dis])laeed  was  made 
by  T.  Af.  Ornburn,  ])resident  of  the  Cicrar  Makers'  In- 
ternational Tnion  of  Ameriea.  Recommendations  were 
made  that  machiiu'  pi'oduction  should  be  restricted, 
fears  bein^-  expressed  that  at  the  ])resent  rate  of 
mechanization  all  the  skilled  workers  in  the  industry 
would  be  displaced  within  a  very  few  years  by  unskilled 
machine  tenders. 

The  code  was  ]>resented  by  TTarvey  L.  TTirst  of  the 
Bayuk  Company,  Philadelphia,  as  chairman  of  the 
Special  Cisrar  ^faiiufacturers  Conunittee  of  the  Asso- 
ciated Oiirar  ^fanufacturers  and  Tobacco  Leaf  Dealers, 
^fost  manufacturers  are  now  o])eratin2:  under  the 
Blue  Plaiile,  he  declared,  and  substantial  increases  in 
payrolls  have  been  absorbed  by  th^  makei-s  because  of 
the  inability  to  increase  cii^rar  prices  to  odd  fiirures. 


jjIlK  ]iroposed  code  carried  a  forty-hour  w^eek 
maximum,  with  forty-five  hours  permitted  dur- 
uiii;  peak  periods,  and  a  minimum  watre  of 
.'>2  cents  an  hour  for  nuu'hine  operators:  a 
forty-three-hour  week  and  a  minimum  wane  of  28  cents 
for  hand-made  ciirais  and  stosries,  and  22^1'  cents  an 
hour  for  stri])peis.  These  provisions  were  opposed  by 
lal)or  interests,  who  demanded  a  Ihirty-seven-hour 
week  and  elimination  of  ditTerentials  in  hours  or  wasres 
airainst  labor  in  the  hand-made  cisrar  or  stop:ie 
branches. 

The  elimination  of  the  differentials,  it  was  de- 
clared by  Samuel  Bloomburu:.  attorney  for  500  hand- 
made ciirar  manufacturers,  would  put  the  five-cent 
ciirar  out  of  the  picture,  but  Sid  Meyers,  of  Boston, 
claimed  that  a  qrood  five-cent  cicrar  could  be  sold  by 
the  manufacturer  at  a  profit  at  $^^  per  1000. 

The  stoirie  manufacturers  need  a  slicrhtly  lonijer 
work  week  and  a  differential  of  three  cents  an  hour  as 
compared  wnth  hand-rolled  ciirars  if  they  are  to  com- 
pete in  the  market,  it  was  represented  by  ,\.  Oold- 
bloom,  president  of  the  TTand  and  Mold  Stoirie  Manu- 
facturers* Association.  Fiirnres  showimr  that  machine 
production  is  more  expensive  than  hand  work  were 
submitted  by  J.  J.  TLast,  of  Pittsburjrh. 

Testimonv  that  cicrar-leaf  tobacco  irrowers  would 
benefit  throuLdi  the  code's  stabilization  of  resale  prices 
was  s:iven  when  the  hearins:  went  on  to  those  pro- 
visions comins:  under  the  Ai^ricultnral  Adjustment  Ad- 

10 


ministration,  representatives  of  growers  and  manufac- 
turers l)eing  practically  in  accord  that  higher  i)rices  for 
tobacco  would  accrue  if  growers  brought  production 
into  line  with  demand. 


LLMIXATIOX  of  the  *'loss  leader"  in  cigar 
selling,  it  was  said,  would  assure  manufac- 
turers of  an  adequate  margin,  out  of  which 
higher  wages  and  better  prices  for  raw  tobacco 
could  be  ])aid.  I*ro])onents  of  the  code  were  opposed 
to  increases  in  piices  but  did  favor  eliminating  the 
' ' t wo-for-five ' '  cigar. 

In  contrast  with  the  labor  provisions,  to  which  they 
were  bitterly  opposed,  the  marketing  provisions  were 
supported  by  tiie  Cigar  .Makers'  International  Union 
and  the  Hand  and  Mold  Stogie  Manufacturers'  Asso- 
ciation. 

The  general  provisi(Mis  of  the  proposed  code  would 
recpiire  each  mamd'acturer  to  flle  with  the  National 
Tobacco  Council  the  minimum  sales  price  at  which 
each  of  his  products  was  intended  to  be  sold  at  retail. 
Other  clauses  establish  ranges  of  discounts  which 
nuinufactureis  may  alh»\v  to  accredited  cigar  jobbers, 
service  jobbers,  retailers  and  other  buyers,  and  also 
the  ranges  of  discounts  to  be  allowed  in  sales  by  jobbers 
and  sub  jobluMs,  and  terms  and  conditions  of  sale  by 
r<'tailers  to  consumers  designed  to  eliminate  the  "loss 
h'ader. "  The  provisions  atTecting  distributors  and 
retailers  are  also  included  in  separate  ]>ioposed  codes 
for  those  branches  of  the  industry. 

The  general  ])rovisions  governing  sales  by  manu- 
faclurer>  would  eliminate  the  sale  of  the  present  size 
t\vo-foi-li\ «'  cigar,  with  no  cigars  sold  to  retail  at  less 
than  thi-ee  for  ten  cents,  excepting  package  goods, 
cherf)ots,  cigars  and  stogies  weighing  less  than  L3 
pounds  per  thousand.  It  was  explained  l)y  proponents 
of  the  code  that  thi>  provision  depends  u])on  ininie- 
<liate  action  by  law  to  ju'cvent  the  importation  or  re- 
c<'il)t  in  the  United  States  ]u-oper  of  cigars  selling  at 
ictail  at  less  than  three  for  ten  cents. 


---JIllLK  a  large  nuudu'r  of  u urn u fact urers  pres- 
^\^|  ent  at  th<'  hearing  opposed  increasing  the  price 
I  of  the  live  cent  cigar  on  the  ground  that  odd 
cent  j)rices  resulted  in  consumer  resistance,  a 
minoiity  favored  an  increase  to  six  cents.  An  amend- 
ment to'so  incicase  \\w  prU'v  by  a  nuirketing  agreement 
with  the  Secretary  of  Agriculture  was  offered  by  Albert 
Worch,  St.  Pauf  numufacturer  of  hand-made  cigars, 


{Continued  on  Page  17) 


Tht  Tobacco  World 


December  i,  1933 


tt 


PHIbADElz«>MIA. 


Collegians  Tour  Bayuk  Plant 

0  WATCH  the  operations  of  cigarniaking  in  the 
workrs  ])imi:est  j)lant,  a  group  of  forty  students 
from  Penn  State  Colleire  reeentlv  made  a  tour 
l^avuk's  at   Xiuth  Street  and  Columbia  Ave- 

« 

nne,  acconipanii'd  l)y  Professor  MeCord.  The  j)ilgrim- 
age,  arranged  l>y  IT.  A.  llanemann,  market  analyst  of 
the  Pennsylvania  I)i*])artment  of  Agrieulture,  is  an  an- 
nual event.  A  numlier  of  establisliments  in  the  Phila- 
delphia area,  rejiresenting  ditTerent  branches  of  in- 
dustry afliliated  witli  airrieulture,  are  visited,  and  the 
Bayuk  i>hint  is  chosen  to  rejiresent  the  eigar  industry. 
The  visit  of  inspection  is  conducted  on  a  train-like 
Bclic(hde,  and  tlie  coHegians  spent  an  hour  and  three- 
•  piarters  seeing  how  Bayuk  Phillies  are  made.  The 
]*enn  State  grou])  was  followed  by'a  similar  visit  from 

the  Fniversitv  of  Pennsvlvania T.  X.  Carr  &  Son, 

of  Elkhart.  Tnd.,  are  going  strong  on  Bayuk  Phillies 
in  tbeir  territorv  and  recentlv  had  the  assistance  of 
dvdt'  Mcriurc,  Bavuk  salesman,  in  their  endeavor 
to  enlarge  distribution.  .  .  .  The  Auburn  Tobacco  Co^ 
Aubuin.  X.  Y.,  are  iroing  ahead  nicely  in  their  dis- 
tribution of  Bayuk  ])roducts,  and  have  been  aided  re- 
centlv bv  the  sales  i)romotion  activities  of  K.  T.  Clif- 
f(»rd.  Bavuk  salesman. 


Swick  Appoints  Wagner 

Frank  Swick,  of  Simpson,  Studwcll  k  Swick,  was 
a  visitor  in  town  last  week  iind  placed  their  Ban<piet 
and  Imperial  liussian  cigarettes  with  the  Wagner 
House  for  distribution  in  this  territory.  The  Bancjuet 
cigarette  is  in  a  v<'rv  attractive  ])ackage  containing 
ten  cigarettes,  each  cigarette  in  a  se])arate  glass  tube, 
and  retailing  at  liftv  cents  for  ten  cigarettes. 


Yahn  &  ^McDonnell  Cigars,  HI"  Chestnut  Street, 
report  an  excellent  a<lvance  sale  on  Briggs  smoking  to- 
bacco (P.  Lorillaid  ( 'o. )  in  the  handsome  wootlen  bar- 
rel containing  one  pound  of  this  high-grade  mixture, 

and  also  in  the  ](\  oz.  aii<l  ^  oz.  tin  ])acking. 


They  also  report  a  fine  advance  sale  of  their  holi- 
day packings  of  the  As  You  Like  It  brand.  This  is  an 
old-established  brand  in  this  territory  and  is  now  the 
property  of  Yahn  i^'  McDr)nnell. 


James  Martin,  of  the  Xicholas  Co.,  Ltd.,  Xew  York 
City,  was  a  visitor  in  town  last  week. 


The  Corona  brand  (Henry  day  &  Bock  &  Co.)  is 
meeting  with  a  ready  call,  including  the  toj)  sizes  of 
this  famous  brand. 


Totem  cigars,  manufactured  by  Waitt  &  Bond, 
Ins.,  Newark,  N.  J.,  are  being  aggressively  promoteil 
here  through  Yahn  &  McDonnell  with  good*  results. 


Among  those  j)resent  at  th<*  hearing  of  the  cigar 
manufacturing:  code  in  Washinuton  last  week  were 
Harvey  Hirst,  of  Bavuk  Cigars,  Frank  P.  Will,  of  the 
G.  H.  P.  Cigar  (^o.,  an<l  Jack  Anker,  of  (Jeo.  ZitTer!»latt 
&  Co.,  and  all  contributed  important  testimony. 


N.  p].  C'Kid")  Xichols,  the  dyjiamic  Belinda 
rej)resentative,  was  in  town  last  week  and  in  a  very 
optimistic  mood.  Orders  for  Belinda  cigars  are  com- 
ing up  to  expectations,  and  a  good  volume  of  orders 
t'or  holiday  shipment  has  ])een  booked. 


At  the  Hoyjdist  factory  ((Jrabosky  Bros.,  Inc.), 
Xorth  Second  Street,  business  is  good  and  they  are 
i»eing  hard  |)uslied  to  fill  the  onlers.  This  l)ra!id  was 
recentlv  introduced  into  Xew  York  Citv  territorv  and 
is  meeting  with  an  enthusiastic  reception. 


John  Waurner  &  Sons  report  an  excellent  sale  on 
(larcia  y  Vega  brantl,  under  the  able  guidance  of  Ben- 
jamin Lundey  who  is  covering  the  local  territory  at 
this  time,  and  also  on  the  Don  Sebastian  line.  In  fact 
business  is  so  good  that  this  house  has  been  forced  to 
wire  for  immediate  shipments  to  keep  their  stock  up 
tf>  requirements,  and  additional  orders  have  also  been 
forwarded  to  augm<»nt  their  holiday  shipments.  Their 
Monticello  line  of  fine  smoking  tobacco,  cigars  and 
cigarettes  is  also  showing  gratifying  activity,  and  it 
was  found  necessary  last  week  to  wire  for  additioiud 
quick  shipments  of  these  cigarettes.  Monticello  smok- 
iuLT  tobacco  is  gaining  new  friends  in  new  territ(»rie8 
constantly. 

The  Tobacco  World 


BAYUK  BULLETIN 


WE  DOOURrAXT 


VOLUME  I. 


SAYS 


This  certain  jobber 
had  a  big  sales  month 
in  September.  He  had 
an  even  bigger  sales 
month  in  October. 
When  did  he  first 
know  he  was  going  to 
make  October  beat 
September?  On  Sep- 
tember 30th  when  he  planned  and 
(/« tcrmined  to  make  October  beat  Sep- 
U'lnber.  Is  that  right,  Fred  E.  B.? 


Mr.  Jobber  —  In  estimating  your 
sales  of  Christmas  cigars  to  dealers, 
is  it  right  to  figure  how  many  you 
can  get  dealers  to  BUY  or  should  you 
figure  out  schemes  to  help  the  dealers 
St  II  as  many  cigars  as  you  would  like 
to  sell  them? 


Whatever  helps  a  dealer  to  sell  more 
of  a  jobber's  product  to  consumers, 
htlps  the  jobber  sell  more  of  that 
product  to  the  dealer  .  .  .  happy  to 
observe  closer  cooperation  between 
jobber  and  dealers  these  days. 


Suppose,  Mr.  Salesman,  you  cover 
six  counties  on  your  featured  cigars 
. ,  .  what  percentage  of  the  total  cigar 
consumption  in  your  territory  do  YOU 
stll?  Are  you  getting  10%  of  the  bus- 
iness .  .  .  15%?  How  much  ARE  you 
getting? 

O.  C.  B.  writes  and  asks  us  "how 
many  cigars  can  an  average  man 
smoke  in  a  day?"  Answer:  Gee,  pretty 
tough  problem  but  MacAllister,  a 
Scotch  friend  of  ours,  says  he  can 
"fcinoke  any  GIVEN  quantity." 


M.  K.  T.,  Chicago,  inquires  "if  it 
Would  Ik*  possible  to  meet  the  author 
of  The  Memoirs  of  Alex  Smart." 

Yes  .  .  .  believe  that  could  be  ar- 
ranged, provided  you  leave  your  gun 
home  and  before  our  making  an  ap- 
pitintment  for  you,  evidence  of  good 
faith  is  shown  by  your  giving  correct 
name  and  address. 


There  arc  more  divorces  in  Japan 
than  in  any  other  country,  which  has 
not  the  least  thing  to  do  with  the  pos- 
itive fact  that  smoke-pleasure  is  en- 
hanced more  through  cigars  than 
through  any  other  form  of  tobacco 
.  .  .  which  statement  is  not  offset  by 
statistics  showing  that  over  2,000,000 
nn  n  and  women  in  the  U.  S.,  past 
50  years,  are  unmarried  which,  after 
all,  has  absolutely  no  bearing  on  the 
as  iTtion  that  cigar  smoking  is  in- 
ert using. 

l.UCK  is  the  element  that  helped 
the  other  salesman  get  the  order 
which  YOU  didn't  DETERMINE  to 
get.   The  victor  is  always  "lucky." 


DECEMBER  1,  1933 


NUMBER  24 


PHULOFAX 

(^The  Reiailer^s  Friend) 


MEMOIRS   OF  ALEX  SMART 


pf 


What-a-Man''  Alex  Wins 
the  Reward  of  Merit 


SYNOPSIS:  Alex  fimnrt,  high  roUaae 
vifjtir  HtilvHtnun,  in  hin  ijittftiint;  rhap- 
tvvH  dcmribiM  hin  inrln  HtruiJijUn  in 
hiM  Hflj-aitijuintid  misxion  of  rijjhtiny 
trhnt'H  inonfj  irith  buxinixM — to  irl't, 
the  alii/ntniil  iynoiantv  o]  the  men  at 
the  top.  In  thin  inxtiillment  the 
author  reUiten  the  Htitrii  of  one  Uohh 
irho  Heeminijlii  appreriated  the  un- 
UMunl  qualitii  of  the  intellect,  irhivh 
Alex  Smart  brinf/n  to  bear  on  the 
problems  of  the  induatru- 


D.B.1. 


*  4M«H««Mf  wUk  BAYUK  CIGARS,  PIC..  Pktia- 
dM^tlm—ttmlmn  »f  /tmm  Hgart  timf*    i&97 


One  afternoon,  the  Boss  asked  me 
how  I  figured  out  how  much  credit  to 
extend  a  customer — whether  I  con- 
sidered the  type  and  location  of  store; 
the  moral  and  business  capabilities  of 
the  dealer;  whether  he  was  buying 
standard  brands  from  legitimate 
houses;  general  appearance  of  his 
stock;  terms  and  credit  limit  as  given 
by  other  houses;  how  much  capital  he 
had;  whether  he  was  making  money 
or  going  in  the  red;  whether  I  ever 
asked  a  dealer  how  much  credit  he 
felt  entitled  to  and  what  reasons  did 
he  have  for  asking  for  that  specified 
amount.  I  won't  bore  you  with  all 
the  things  he  said  I  should  do,  so  that 
I  didn't  need  guess  in  giving  credit. 
.  .  .  In  brief,  to  hear  him  talk,  all  you 
need  do  is  to  get  all  the  circumstances 
of  the  dealer's  birth  .  .  .  was  his 
mother  present  at  the  time  .  .  .  where 
the  old  man  was  and  then  predict  how 
long  the  dealer  would  live.  No  wonder 
some  Credit  Managers  or  Bosses  set 
so  many  salesmen  buggy! 

Listen,  all  you  need  ever  do  in»  de- 
termining credit  for  a  dealer  is  to  find 
out  how  much  you  can  get  him  to  buy 
and  then  give  him  that  much  credit. 
If  he  were  a  cash  customer,  that's 
how  you'd  find  out  how  miich  he'd 
pay  cash  for  but  if  he  is  a  credit  cus- 
tomer, isn't  that  the  way  to.  find  out 
how  much  you'd  give  him  credit  for? 
In  a  word,  you  give  a  dealer  credit  to 
the  amount  he  buys  ...  if  you  give 
him  less,  he  wouldn't  buy  that  much 
and  if  you  give  him  more  credit  than 
he  buys,  you  wouldn't  be  fair  to  him, 
would  you? 

Then,  you  hear  your  Boss  squawk : 
"If  you  don't  get  your  customers  to 
promptly  pay  their  bills,  how  can  I 
pay  mine?"  For  the  love  of  Pete,  do 
we  salesmen  have  to  worry  about  that 
little  problem  of  the  Boss's  too? 

The  Boss  Shows  His  Ignorance 

ni  admit  I  didn't  get  very  far  with 
the  Boss  on  the  aforesaid  viewpoints 
but  I'm  not  going  to  be  contammated 
with  his  ignorance  on  that  subject 
any  more  so  than  on  that  other  pet 
pomt  that  starts  so  many  arguments. 
I  mean  Trade  Discounts.  You  know 
to  what  I  refer  ...  if  the  dealer  buys 
so  much  you  give  such  and  such  a 
trade  discount  and  if  he  buys  so  much 
more  you  give  him  more  trade  dis- 
count .  .  .  the  more  he  buys,  the 
larger  his  trade  discount. 

It's  a  good  stunt,  I  guess,  to  load  a 
dealer  up  so  you  don't  need  to  see  him 
again  for  three  or  four  trips,  but  this 


Boss  of  mine  told  me  I  had  the  wrong 
angle  on  the  right  way  to  view  "trade 
discount."  He  said  I  used  trade  dis- 
count to  get  a  dealer  to  BUY  more, 
whereas  he  tried  to  get  me  to  see 
that  you  should  use  your  sales  talk 
on  trade  discount  to  get  a  dealer  to 
SELL  more. 

Some  Bosses  must  have  an  inverse 
brain  .  .  .  they  think  backwards.  How 
are  you  going  to  get  a  dealer  to  Sell 
more  if  you  don't  get  him  to  Buy  more? 
My  bet  is  to  get  dealer  to  BUY  .  .  .  it's 
the  dealer's  racket  to  SELL.  It's  not 
up  to  me  to  get  a  dealer  to  Buy  my 
product,  and,  also.  Sell  my  product. 
But  this  Super-Boss  endeavors  to  ram 
into  my  head  that  if  I  demonstrated  to 
a  dealer  HOW  TO  SELL,  I  wouldn't 
need  to  worry  on  getting  him  to  Buy. 
Can  you  picture  me,  Alex  Smart,  let- 
ting anyone  get  a  thing  like  that  in 
my  head? 

Well,  I  was  beginning  to-  see  that  I 
couldn't  afford  in  a  moment  of  weak- 
ness to  risk  the  temptation  of  letting 
someone  learn  me  anything  on  how  to 
sell  so  I  figured  I  would  soon  have  to 
quit  this  particular  Boss.  I  was  be- 
ginning to  think,  too,  that  I  was  above 
being  a  mere  jobber's  salesman  .  .  . 
possibly  my  speed  would  show  up 
better  as  a  manufacturer's  territorial 
manager  or  sumpin'.  Odds  were  that 
manufacturers  as  a  whole  were  just 
about  as  dumb  as  jobbers  and  my 
bright  light  would  shine  out  better 
with  them. 

Merit  Wins 

One  Saturday  morning,  the  Boss 
called  me  in- the  office  and  asked  me 
how  I  thought  I  was  doing.  Guess  he 
must  have  got  a  little  suspicious  that 
I  was  thinking  of  putting  him  in  a 
hole  by  quitting,  but  I  didn't  show 
my  hand,  and  so  I  told  him  that  I 
thought  I  was  doing  fine  and  was 
about  to  congratulate  him  for  hiring 
me  when  he  said:  "Alex,  I  don't 
think  you.  are  doing  fine,  'cause  I 
know  you  are  doing  rotten. 

"Do  you  realize  that  you  are  only 
selling  about  25 7o  of  what  the  regular 
man  sold  and  you  kidded  me  into  be- 
lieving you  were  a  salesman?"  I 
couldn't  let  him  get  away  with  that 
so  I  told  him  that  if  I  was  only  selling 
2r)rr  of  what  the  regular  salesman 
sold  when  he  was  on  the  job,  yet  at 
that  I  was  selling  100%  more  than  he 
was  selling  now  that  he  was  on  his 
back  in  the  hospital.  I  told  him  to  put 
that  in  his  old  calabash  pipe  and 
smoke  it,  but  I  forgot  that  he  smoked 
cigars  so  he  didn't  get  my  dirty  in- 
nuendo. 


DO  YOUR  CHRISTMAS 
THINKING  EARLY 

Mr.  Retailer,  here's  a  bit  of  good 
advice. 

Tonight,  sit  down  and  write  out  the 
name,  address,  favorite  cigar  and 
"next  of  kin"  of  as  many  of  your  cus- 
tomers as  you  can.  If  you  don't  have 
this  information,  ask  the  customer 
next  time  he  comes  in. 

When  you've  made  a  list  as  large 
and  as  complete  as  possible,  drop  a 
postcard  to  wife,  son,  daughter  or  sis- 
ter of  the  customer,  to  somewhat  the 
following  effect:  "Mr.  Jones'  favorite 
cigar  is  the  Usmokem.  There's  no 
Christmas  gift  he  would  appreciate 
more.  We  have  Usmokems  in  boxes  of 
fifty,  in  beautiful  holiday  wrappers, 

at  $ and  boxes  of  twenty-five  at 

May  I  set  aside  a  box  for 
you 


?'» 


A  Christmas  suggestion  from  M.  B.  K. 
**Doirt  merely  give  your  window  a 
Christmas  almuspliere  .  .  .  doll  up  the 
inside  of  your  store  and  make  it  look 
real  Chrisniassey  . .  .  youM  be  surprised 
how  little  it  costs  to  do  so.'* 


BAYLK     BRANDS     BUILD    BUSINESS 

Baviik  Philadelphia  Perfect© 
liavana  Kibbon 
Mapacuba 

Charles  Thomson 
Prince  Hamlet 


Anyhow,  he  flared  forth  and  said, 
"Listen,  Alex  Smart,  and  by  the  way 
who  ever  pinned  that  name  on  you 
put  the  cart  before  the  horse  (dear 
reader — to  this  very  day,  I  don't 
know  whajb  he  meant  by  such  an  in- 
sult to  my  ancestors),  but  let  me  tell 
you  something.  With  the  great  num- 
ber of  ideas  you  think  you've  got  in 
your  head,  you  might  develop  into  be- 
ing a  fair  salesman  if  you'd  just  do 

(Continued  in  next  column) 


the  opposite  of  the  way  you  think  a 
thing  should  be  done.  You  want  to 
do  it  the  wrong  way.  Just  do  it  the 
other  way  and  you'll  do-  it  the  right 
way." 

Ah — see  there?  I  got  him  to  at 
least  admit  that  I  had  a  "great  num- 
ber of  ideas."  I'll  concede  that  there 
are  only  two  ways  to  do  a  thing — 
with  the  right  idea  and  with  the 
wrong  idea.  And  so  even  if  I  did  it 
following  the  wrong  idea,  my  idea  was 
still  bO'/c  right.  The  fact  that  two 
negatives  make  an  affirmative  proves 
my  contention.  And  if  I  had,  as  the 
Boss  told  me,  a  great  number  of  ideas 
and  they  were  all  wrong,  and  if  two 
wrongs  make  a  right,  then  it's  a  mere 
matter  of  division  to  ascertain  that 
just  half  of  my  wrong  ideas  made  a 
total  of  so  many  right  ideas  and  no 
wrong  ideas.  That  is,  500  wrong  ideas 
on  basis  of  two  wrongs  for  one  right, 
gave  me  a  total  of  250  right  ideas. 
Not  bad,  eh? 

I  didn't  button  my  lips  or  tie  my 
tongue  telling  this  to  the  Boss.  "Little 
Alex  knows  his  astronomy,"  says  little 
Alex. 

"You're  piffled,"  he  snuffled.  "And 
by  the  way  today  is  Tuesday  .  .  .  you 
needn't  work  any  more  this  week. 
Come  in  tomorrow  morning  early.  I 
want  to  whisper  something  to  you." 

Merit  will  win  and  defending  your 
own  rights  is  still  permissible  in  this 
country  .  .  .  glad  I  talked  up  to  him 
as  I  did  .  .  .  see  what  it  got  me — a 
three  or  four  day  vacation  and  only 
a  few  weeks  on  the  job.  Was  I  good  ? 
You  tell  'em! 

In  his  next  installment,  Alrx  8mart 
demonstrates  his  painless  method  of 
collecting  hills.  He  further  illustrates 
the  impossibility  of  a  salesman's 
'learning'''  a  dumb  boss  anything.  As 
the  author  sagely  remarks:  "You  can^t 
even  sell  grave  stones  to  a  flead  nian.^ 

—THE  EDITORS. 


Report  of  Merchandising  Committee 


{Continued 

To  <ro  fnrtlior — the  "loss  loader"  practice  is  defi- 
nitely evitlerit  in  the  cigar  l)nsiness  and  it  has  dis- 
turbed a  business  which  has  been  lielpless  to  combat 
sucli  a  condition,  ^^»r  many  years  cigars  were  hirgely 
poi>uhir  in  hual  sections  ami  prices  were  maintained 
within  a  small  range  of  the  i)iice  established  by  the 
manufacturer,  it  was  not  customary  to  see  depart- 
ment stores,  grocery  stores,  clothing  stores  selling 
cigars  and  tobacco  products,  for  the  reason  that  these 
articles  were  considered  as  a  sei)arate  and  specialty 
business,  and  rightfully  so,  particularly  in  the  case  of 
cigars. 

Manufacturers  spend  hundreds  of  thousands  of 
dollars  erecting  humidifying  systems  and  humidors 
throughout  their  factories  and  warehouses  in  order  to 
insure  that  their  tinished  jiroduct  will  go  to  the  jobbers 
and  retailers  in  a  satisfactory  condition.  Many  meu 
remember  the  custom  that  existed  in  all  large  cities 
where  the  outstanding  cigar  dealers  took  i)ride  in  the 
maintaining  of  humidors  or  humidifying  devices  for 
the  proper  keei)ing  of  their  cigars,  and  it  was  with 
pleasure  that  many  men  entered  such  humidors,  looked 
over  the  various  cigars  and  made  purchases. 

Tobacco  is  admittedly  a  very  strong  absorbent  of 
odors,  and  the  (piality  of  a  cigar  can  be  very  definitely 
chariged  if  exi)osed  to  any  strong  odors. 

The  manufacturer's  salesmen  are  c<)ntinuouslv 
encouraging  dealers  to  maintain  jnoper  humidifica- 
tion  in  their  cases  so  that  the  consumer  will  get  the 
value  that  manufacturers  have  intended,  and  again 
through  the  Tol)acco  Council  and  the  eloser  associa- 
tion of  the  various  branches  of  the  industry  we  hope 
to,  from  time  to  time,  develop  a  further  interest  in  the 
care  of  cigars  so  that  the  consuifier  will  secure  the 
value  that  the  manufactuier  has  placed  in  his  par- 
ticular i>r(Mluct.  Many  cigar  manufacturers  are  will- 
ing to  admit  that  many  of  the  poor  cigars  comiilained 
of  by  consumers  are  }»oor  because  of  <*onditions  which 
they  have  been  subjected  to  after  leaving  the  factory. 

Ignoriim-  these  necessities  for  the  handling  of 
cigars  ami  because  of  the  extreme  am(»unt  of  money 
used  by  cigar  manufacturers  in  the  establishing  of 
consunu'i-  14'cognition  of  certain  ]»rices  for  their  j)rod- 
uct,  and  liecausc  of  the  low  price  resale  level  on  the 
connnoditv,  it  lends  itself  verv  easilv  for  dealers  in 
other  eommodities  to  atti'act  customer^  to  their  stores 
by  sacrilice  prices.  As  statetl,  it  is  the  custom  of  the 
cigar  nuuiufacturei-  to  advertise  the  price  of  his  mer- 
chandise in  all  a«lvertisements.  The  consumer  there- 
fore associates  a  certain  price  with  the  particular 
brand  and  can  readily  liuure  the  saving  when  they 
are  advertised  at  a  sacrilice  or  when  they  are  otTered 
as  a  ''loss  leadei". " 

When  a  cigar  is  used  as  a  "loss  leader"  by,  let  us 
say,  a  clothing  dealei-  or  a  drug  store,  the  situation  is 
far  dilTerent  than  if  they  were  to  use  an  article  of 
clothing  or  a  jjatent  medicine  which  was  not  so  well 
known  from  a  price  standpoint  to  the  consumer,  and 
in  the  case  of  the  clothing  stoie  or  drug  store  there 
are  thousands  of  articles  which  can  be  depended  upon 
to  make  up  for  the  sacrifice  olTer,  whereas  in  the  cigar 
business  practically  the  entire  stock  and  the  business 
of  the  dealer  i<  affected  wlien  cigars  are  used  as  a 
"loss  leadei"  by  an  outside  l)usiness. 

To  explain  the  dilTerence  between  the  cigar  in- 
dustry and,  say,   that  of  the  clothing  industry,  one 

14 


from  Page  6) 

retail  dealer  may  pick  a  raincoat  of  an  attractive  ap- 
l)ea ranee,  ])rominently  display  it  in  the  show  window 
and  include  the  same  in  his  daily  advertisement.  The 
])rice  (juoted  may  l)e  an  extreme  bargain — in  fact,  the 
dealer  may  take  a  loss  of  $12  or  $.']  on  each  coat  sold. 
(In  the  clothing  business  the  trade-marked  articles  are 
not  as  prevalent  as  in  the  cigar  business  and  as  a  con- 
sequence there  is  not  the  opportunity  for  the  con- 
sumer to  determine  the  actual  reduction  below  fixed 
jn-ice  on  the  raincoat,  as  will  be  shown  later  can  be 
figured  in  the  cigar  industry.) 

First,  this  dealer,  because  of  other  articles  car- 
ried, has  an  opportunity  of  retrieving  this  $2  loss  by 
either  a  sale  of  another  article  at  the  same  time  or  a 
"comeback"  jmrchase.  The  comi)etitor  of  this  com- 
l>any  can  very  readily  meet  such  a  situation.  He  can 
either  have  the  coat  duplicated  or  sell  a  coat  out  of 
stock  and  take  a  similar  loss  or  even  one  greater  and 
depend  upon  recovering  the  sacrifice  from  his  other 
merchandise. 

This  situation  does  not  exist  in  the  cigar  business, 
for  let  us  feel  that  this  same  clothing  dealer  decided 
to  sell  cigars.  First  of  all  he  would  ])ick  definitely 
advertised  and  well-known  cigars  in  his  connnunity, 
for  in  the  cigar  business,  as  explained,  the  brands  are 
all  trade-marked  and  cojiy righted  and  the  nuinufac- 
turer's  entire  business  is  built  up  on  impressing  the 
consumer  upon  the  value  inherent  in  the  particular 
brand,  and  a  clothing  dealer  resorting  to  this  practice 
would  not  select  any  other  than  the  most  poj)ular 
l)rands  of  merchandise  to  bring  about  the  attraction 
for  the  consumers,  with  the  full  knowledge  that  the 
consumers  are  familiar  with  the  established  prices  of 
the  cigar  i)roducts. 

He  would  sell  a  ninnber  of  units  of  this  article 
before  he  would  lose  the  same  amount  that  he  wouhl 
lose  on  one  raincoat,  and  by  the  same  token  the  coni- 
jM'titive  <lealer  in  cigars  would  find  that  practically 
his  entire  stock  was  alTected  by  the  sacrifice  sale  of 
this  retail  clothing  dealer,  for  the  retail  cigar  dealer's 
stock  in  trade  is  possibly  ()0  ])er  cent,  cigars,  and  his 
entire  stock  is  alTected  bv  the  cut. 

» 

These  thoughts  are  merely  an  exemplificaticm  of 
the  conditions  as  outlined  in  tlie  (Jeneral  Retail  Code, 
approved  and  signed  by  President  Roosevelt,  and  to 
which  it  is  known  the  President  gave  close  personal 
attention  for  many  weeks  before  appioving  same.  In 
tiiis  ( 'ode  it  is  said : 

"This  practice  result.s,  of  course,  either  in  elTorts 
by  the  merchant  to  make  up  the  loss  by  dunging  more 
than  a  reasonal»le  profit  foi'  other  articles,  or  else  in 
driving  the  small  merchant  with  little  cajiital  out  of 
legitimate  Inisiness.  //  u'nrhs  hack  against  thv  pnt- 
(luc(  r  <//  raff  matt  rials  on  farms  and  in  industry  and 
affainsf  tlic  laltnr  so  tmployrd/'  ((Jeneral  Retail  Code, 
Article  VIII,  Section  1.) 

Our  sit  tuition  paiallels  every  wr)rd  contained  in 
this  bold  statement,  for  we  definitelv  sav  that  it  has 
worked  back  against  the  |n*o<lucer  of  raw  materials 
on  farms  and  against  labor,  and  it  is  driving  the  small 
Uierchant  with  little  cajiital  out  of  legitimate  business; 
and  in  our  luisiness  everv  time  anvthing  is  allowed 
to  be  injected  into  it  that  causes  it  to  sutTer,  the  United 
States  Government,  through  the  Revenue  Department, 
likewise  suffers  because  of  decreased  revenue. 

Tht  Tobacco  World 


TWO  LIVELY  XMAS  CARTONS 

for  the  quality  smoker  who  wants  EXTRA  value! 


PUSH  THESE  CARTONS  at  the  customer  who  says,  "rm  a  hard  boiled 
buyer.  What's  the  biggest  value  you  got  in  the  store?" 
Dial — the  popular  new  ten-cent  pipe  and  cigarette  tobacco  in  a  fourteen- 
ounce  vacuum-packed  Christmas  canister. 

Catcher — the  five-cent  rough-cut  pipe  tobacco  in  a  handsome  FULL  POUND 
Christmas  dress. 

Don't  cost  you  much.  Don't  cost  your  customer  much.  But  the  quality  is 
THERE.  So's  the  sales  and  profit  opportunity.  Phone  your  jobber. 

BROWN  &  WILLIAMSON  TOBACCO  CORP.,  LOUISVILLE,  KENTUCKY 

Brown  &  Williamson  products  have  been  designed  to  bring  you  the  most  profit  in  all 
lines  and  prices.  New  products  are  added  to  fit  the  times.  Are  you  getting  your  share  of 
profit  from  these  live,  selling  items — Sir  Walter  Raleigh  Smoking  Tobacco,  Raleigh 
Cisarettes,  Kool  Cigarettes,  Wings  Cigarettes,  and  Golden  Grain  Tobacco? 


Ad.  GT— 22 


p.   LORILLARD  COMPANY,   Inc. 

119  West  40th  Street   •  New  York  City 

Is  offering  on   unusually  attractive  line  of  Christmas  Wrapped 
Packages  this  year . . .  packages  that  will  help  you  sell  Merchandise 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION  ^^^SftS^ 

OF  UNITED  STATES  *^^lfJ6^ 

JESSE  A.  BLOCH.  Wheeling.  W.  V» Pre«ident 

CHARLES  J.   F.ISENLOHR.  Philadelphia.  Pa Ex-President 

JILIIS  LICHTENSTLIN.  New  York.  N.  V Vice- President 

WILLIAM   BEST.  New  York.  N.  Y    Chatnnan  Executire  Comraitte« 

MAI.  GEORGE  W.  HILL.  New  York.  N.  Y Vice-President 

GEORGE  H    lUMMELL.  New  York    N.  Y Vice-President 

H.  H    SHELTON.  V\a»hington.  D.  C Vice-President 

WILLIAM  T    KKEO.   Rictimond.  Va Vice-President 

HARVEY  L.  HIRST.  Philadelphia    Pa Vice-President 

ASA  LEMLEIN.  New  York.  N.  Y Treasurer 

CHARLES  DLSHKIND.  New  York.  N   Y Counsel  and  Managing  Director 

Headquarters.  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING.  Cincinnati.  Ohio  President 

CHAS.  B    WITTROCK.  Cincinnati,  Ohio  Vice-President 

GEO.  S.  ENGtL.  Covington,  Ky Treasurer 

WM.  S.  GOLDENBURG.  Cincinnati.  Ohio Secreury 

ASSOCIATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

JOHN  H    DUYS.  New  York  City   President 

MILTON   RANCK.  Uncaster.   Pa First  Vice- Presides* 

D.  EMIL  KLEIN.  New  York  City  Second  Vice-President 

LEE  SAMUELS,  New  York  City Secretary-Treaaurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN.  Newark,  N.  J President 

ALBERT  FRFEMAN.  New  York.  N.  Y First  Vice-President 

IRVEN  M.  MOSS.  Trenton.  N.J Second  Vice-President 

ABE  BROWN,  180  Grumman  Ave.,  Newark,  N.  J SecreUry -Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA  LEMLEIN  President 

SAMUEL   WASSERMAN   Vice- Prestdcnt 

THE  NATIONAL  ASSOCIATIONS  OF  TOBACCO 

DISTRIBUTORS 

C.  A.  JUST,  St.  Louis,  Mo Prcatdeat 

E.  ASBURY  DAVIS.  Baltimore.  Md Vice-President 

E.  W.  HARRIS,  Indianapolis.  Ind Vice-President 

JONATHAN  VIPDND.  Scranton,  Pa    Vice-President 

GEO.  B.  SCRAMBLl.VG.  Cleveland.  Ohio Trensnrcr 

MAX  JACOBOWITZ.  84  Montgomery  St.,  Jersey  City,  N.  J Secretary 

Id 


The  industry  lias  stood  up  boldly  and  paid  its 
tribute  to  the  Internal  Revenue  l)e])artinent  and  is 
anxious  to  build  u])  these  ])aynients  rather  than  see 
them  eut  down,  and  it  is  our  linn  eonvietion  that  we 
are  entitled  to  relief  alon«»-  the  lines  outlined  in  our 
Code,  for  there  is  uiuiuestionably  nothiui'"  unfair  and 
nothinii:  selfish  to  any  one  group  and,  in  our  opinion,  it 
is  definitely  operative. 

AVe  believe  that  the  establishinii:  of  the  diseounts 
as  provided,  together  with  the  elimination  of  the  prac- 
tice of  offering  free  merchandise,  or  the  giving  of 
cigars  in  any  way  as  a  medium  of  reducing  the  cost 
to  the  dealer,  which  has  created  some  of  the  conditions 
as  abov^e  outlined,  will  do  much  to  relieve  the  losses 
that  retail  dealers  and  jobbers  have  suffered,  and  will 
encourage  fair  selling  practices  in  place  of  the  unfair 
conditions  no%v  existing. 

We  have  comi)lied  with  and  thoroughly  endorsed 
the  princij)le  of  oi)posing  any  false,  untrue  or  de- 
ceptive statements  in  advertising,  and  ])ledge  our  ut- 
most co-operation  to  avoid  any  unfair  attitude  towards 
the  business  of  our  comi)etit()rs  through  unethical  busi- 
ness practices.  As  a  definite  evidence  of  our  desire 
to  see  that  the  consumer  receives  value  in  accordance 
with  any  purchase  he  may  make  in  the  cigar  industry, 
we  have  classed  as  an  unfair  method  of  competition 
and  an  unfair  ])ractice  upon  the  consumer,  the  de- 
ceptive branding  or  ])rice  marking  {»f  any  merchandise. 

As  a  further  evidence  of  our  desire  to  bring  about 
co-operation  between  the  vari(nis  branches  of  the  in- 
dustry, we  have  pledged  ourselves  to  definitely  co- 
operate in  the  jnotecting  of  distributing  arrangements 
made  between  manufacturers  and  jobbers  regarding 
territories  allotted.  In  other  words,  in  the  j)ast  some 
of  the  j)rice-cutting  evils  have  been  caused  by  the  un- 
fair ship})ing  of  merchandise  from  one  distributor's 
territorv  to  another  distributor's  territorv.  In  other 
words,  one  distributor  may  <lesire  to  Imild  up  a  satis- 
factory standing  with  the  manufaeturer  and  endeavor 
to  show  that  he  has  been  selling  more  than  has  been 
expected  of  him  in  the  community. 

By  devious  methods  shipments  are  made  to  i)oint8 
outside  of  the  allotted  territorv  and  the  distributor 
into  whose  territory  the  shipment  has  been  made  has 
sutTered  an<l  the  co-operation  previously  existing  has 
been  very  limited.  Through  our  ("ode  and  tlie  ojjera- 
tion  of  the  National  Toba<*co  Couneil,  each  manufac- 
turer definitelv  bramls  this  method  as  unfair  and  it 
will  not  be  tolerated. 

We  have  repeated  on  several  occasions  that  the 
Code  as  presented  is  a  definite  evidenc**  <»f  unselfish- 
ness manifested  l)etween  the  various  ranks  of  the  in- 
dustiy  and  it  is  a  desire  to  co-operate  to  the  last  de- 
gree, liy  the  creation  »)f  the  Tobacco  Council,  which 
shall  be  the  clearing  house  betwe«'n  tlie  lepresentative 
organizations  of  ea<-h  part  of  the  iiKliistrv,  we  feel  con- 
fident that  if  our  menhaiidising  plans  are  accepted  we 
can  expect  definite  efYorts: 

First,  towards  a  continuane«'  of  the  large  volume 
of  revenue  to  the  (Jovernment  fioiii  the  tobacco  in- 
dust  ry  .* 

Secondlv,  a  sincere  and  definite  efTort  to  maintain 
a  continuous  market  for  the  tobacco  fi'om  the  farmers; 

Thirdiv,  a  <lefinite  efTort  to  establish  and  maintain 
a  harmonious  working:  arranii:ement  for  everv  branch 
of  the  industrv  and  all  the  workers  within  the  induslrv, 
striving  to  gi%e  each  one  involved  the  best  wages  pos- 
sible and  a  reasonable  return  for  the  efforts  of  all  in 
the  various  lines  of  activitv. 

The  Tobacco  World 


After  having  covered  the  large  metropolitan  cen- 
ters of  the  country  from  New  York  through  to  Chicago, 
then  on  to  Dallas,  Texas,  within  the  past  month,  I 
come  to  you  witli  an  appeal  from  tlie  retail  dealers  of 
the  lowest  rank  for  some  hel]).  Likewise  the  jobbers 
of  the  country  are  pinning  their  faith  upon  the  success 
of  my  endea\'ors.  There  have  been  six  months  of 
patient  waiting. 

There  is  a  fairness  in  our  Code  which  is  unques- 
tioned. The  consumer  will  profit  by  being  able  to 
secure  definite  known  values.  The  grower  will  be  as- 
sured of  a  definite  continuous  flow  of  tobacco.  The 
retail  dealer  will  be  protected  against  unfair,  unethical 
j)ractices  that  have  driven  him  close  to  the  wall.  The 
jobbers  throughout  the  country  have  been  holding  on 
for  the  last  six  months  delinitely  hoping  that  the  cor- 
rection i)raye(l  for  will  be  secured.  The  manufacturers 
definitely  i)ledge  their  co-operation  in  the  fulfillment 
of  the  principles  outlined. 

Merchandising  Committee's  Objections  to  General 

Retail  Code 

E  (^OXTKXI)  that  the  General  Retail  Code 
Provisions  an*  not  o})erative  in  the  cigar  in- 
dustry for  they  tlo  not  afford  adeijuate  pro- 
tection which  is  desired.  First,  the  cost-plus 
principle  is  not  applicabhs  because  our  Code  is  de- 
signed as  a  vertical  Code  Ijeginning  with  the  manu- 
facturer and  covering  every  field  of  distribution.  In 
the  (leneral  Retail  Code  the  provisions  are  intended 
to  cover  a  great  numbei-  of  retail  stores  dealing  in 
every  variety  of  product  handled  in  a  retail  way,  and 
it  would  be  jnactically  impossihle  to  tie  the  manufac- 
turer, the  wlKilesaler  and  the  retail  dealer  to  such  a 
merchandising  jniiiciple. 

Our  iiulustiy  is  adaptable  to  the  vertical  Code 
because  virtually  all  the  j)roducts  are  standard  trade- 
marked  brands,  widely  advertised  and  known  nation- 
ally in  many  <*ases  because  of  the  price  level  which 
has  been  estal)lished  by  the  manufacturer  in  the  ad- 
vertising. 

In  our  business  the  manufacturer,  the  jobber  and 
the  retailer  liav<'  always  been  closely  allied — in  many 
cases  tin*  manufacturer  acting  in  at  least  two  of  the 
capacities,  that  is,  of  manufacturer  and  jobber,  and 
thereby  maintaining  a  <'onstant  direct  contact  with  the 
retail  dealers. 

From  the  retafl  .standpoint  the  vertical  market 
arrangement  is  far  more  favorable  over  the  cost-plus 

December  i,  19JS 


minimum  labor  costs,  for  the  reason  that  the  chain 
store  operators  have  been  considered  as  operating  as 
jobber  and  retailer.  If  these  organizations  were  per- 
mitted to  add  to  the  invoice  cost  an  amount  considered 
as  store  labor  cost,  these  organizations  would  still  be 
in  a  position  to  offer  at  retail  an  unfair  i)rice  ad- 
vantage against  the  jobbers  and  retail  dealers  in  the 
community. 

One  might  say  that  the  chain  store  price  should 
then  be  adjusted,  but  the  retail  dealers  have  conceded 
that  the  chain  stores  are  subjected  to  additional  ex- 
]jense  and  concede  the  worthiness  of  the  extra  discount 
allowance,  provided  such  advantage  is  not  used  un- 
fairly in  establishing  resale  prices. 

The  manufacturers  and  the  jobbers  concede  the 
necessity  of  the  chain  stores  receiving  the  jobbing  dis- 
count, or  the  same  terms  that  the  jobbers  receive,  on 
the  basis  of  the  fact  that  the  chain  stores  act  as  dis- 
tributors of  their  merchandise  through  the  mainte- 
nance of  warehouses  and  the  servicing  of  their  indi- 
vidual stores. 

We  therefore  conclude  in  our  statement  that  the 
provisions  of  the  General  Retail  Code  do  not  afford 
adcMpiate  protection  in  the  cigar  industry. 

News  From  Congress  (Continued) 

who  held  that  under  inci'eased  costs  of  ])roduction 
manufacturers  are  operating  at  a  loss  in  making  the 
five-cent  cigar,  while  if  the  |)rice  were  increased  to  six 
cents  thev  wouhl  be  able  to  i)av  farmers  more  for  their 
tobacco. 

Holding  that  the  present  depressed  price  of  to- 
bacco is  due  to  overprotluction  by  growers,  B.  G.  Meyer 
of  the  General  Cigar  Company  urged  the  maintenance 
of  the  ])resent  ])rice  which,  he  said,  would  enable  manu- 
facturers to  ])ay  higher  prices  for  tobacco  under  resale- 
l)rice  protection. 

Because  it  eliminates  the  *'loss  leader,"  he  de- 
clared, Kmerson  Kla  of  the  Xorthern  Wisconsin  Co- 
operative Tobacco  Pool  gave  the  code  his  approval, 
as  did  C.  11.  (Jood  of  the  l^eiinsylvania  State  Tobacco 
( I  rowers  Association. 

Elimination  of  the  two-for-five  cigar  was  opposed 
by  11.  L.  Brooke  and  G.  11.  Iluniiiiel,  representing 
P.  Lorillard  and  Company,  who  asked  also  that  pro- 
visions relating  to  discounts  and  terms  and  conditions 
of  sale  by  jobbers,  sub-jobbers  and  retailers  be  elimi- 
nated from  the  code  and  ])laced  in  separate  codes  for 
those  interests. 


Establiihed    1886 


"BEST  OF  THE  BEST" 


Maaafactvrod    by 


A.  SANTAELLA  &  CO. 


Office,  1181  Broadway,  New  York  City 

FACTORIES:  Tampa  and  Ktp   West,  Horlda 


OUR  HIGH-GRADE  NON-EVAPORATING 

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ssified  Column 


The  rate  for  this  column  is  three  cents  (3c.)  a  word,  with 
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POSITION  WANTED 


CIGAR   S.\LESMAN    COVERING    EASTERN    PENNSYLVA- 
NIA and  Local  Territory  desires  connection.     Large  following. 
Address  Box  No.  580,  "The  Tobacco  World." 

Newspaper  and  magazine  advertising  executive,  thoroughly 
experienced,  formerly  with  local  newspapers  and  agencies,  and  also 
advertising  manager.  Position  with  firm  desiring  an  advertising  man, 
salesman  or  assistant  to  manager.  Knows  marketing,  merchandis- 
ing and  distribution.  Salary  not  as  important  as  opportunity  to 
demonstrate  actual  worth  and  ability.  References  the  highest. 
Address,  F.  H.  Riordan,  5915  Webster  Street,  Philadelphia,  Pa. 

CIGAR   FACTORY   SUPERINTENDENT.    MORE  THAN  20 
Years'    Experience   With   One   of  the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  *'The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 


HAVANA  CIGARS 


BEER  WITHOUT  CIGARS,  IS  LIKE  KISSING  WITHOUT 
LOVE — Adopt  as  your  slogan,  "Kiss  your  beer,  but  love  your  ci- 
gars." Specially  those  Havana  blended,  "Good  to  the  last  PuflF," 
manufactured  by  A.  Ramirez  &  Co.,  Post  Office  Box  1168,  Tampa, 
Fla.    Write  them  for  particulars  today. 


Tobacco  Merchants'  Association 
Registration  Bureau,  JtV'io^M^ 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 
Registration,         (see  Note  A),        $5.00 
Search,  (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

,K.i!^»°**A^~^".*"°''*''"u°^  ^  '*''"  ^«  "*<*«  *o  memben  of  the  Tobacco  Mer- 
chants   Association  on  each  registration. 

♦l,..!^^l«  ?i7f^*.t''*'^K^*°?  *  "u*'"''**  °^  ■  *'*'«  necessitates  the  reporting  of  mora 
DonJ  ril  mJ  i'ml*  »>"»  '"»  t*^?"  twenty-one  (21).  an  additional  chanTe  of  One 
J?^  ♦ui!  "2  r'."  be  "ade-  ."  «t  necessitates  the  reporting  of  more  thin  twenty 
SSU**'"m  I"*  '*!.'  *^*P  thirty-one  (31).  an  additional  charge  of  Two  Dollar. 
(JZ.OU)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($100)  will  b« 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


REGISTRATIONS 

SVEA:— 46,256.  For  cigars.  October  10,  1933.  Gunnar  Hjelm- 
strom,  Brooklyn,  N.  Y. 

FUFFENJOY:— 46,257.  For  cigars,  cigarettes,  tobacco  and  pipes. 
October  20,  1933.     C.  I.  Kathanson,  Minneapolis,  Minn. 

TRANSFERS 

CUBAN  SORTIE:— 19.568  (Trade-Mark  Record).  For  cigars. 
Registered  July  12.  1898.  by  L.  Levy  &  Son,  New  York,  N.  Y. 
Transferred  by  Geo.  Schlegel,  Inc.,  New  York,  N.  Y.,  successor  to 
the  original  registrants,  to  J.  J.  Crumling,  East  Prospect.  Pa..  No- 
vember 14.  1933. 

THREE  CHEERS:— 996  (Legal  Protective  .Association).  For  ci- 
gars. Registered  December  28,  1882,  by  Lichtenstein  Bros.  &  Co., 
New  York.  N.  Y.  Through  mesne  transfers  ac(|uired  by  Continen- 
tal Cigar  Corp.,  Scranton,  Pa.,  and  re-transferred  to  .Stratford  Ci- 
gar Co..  Dayton,  Ohio,  November  6,  1933. 

KALOMA:— 30,333  (Tobacco  World  Registration  Bureau).  For  ci- 
gars, cigarettes,  cheroots  and  stogies.  Registered  .August  11.  1914, 
by  Pasbach-Voice  Litho.  Co.,  New  York.  N.  Y.  Transferred  by 
Consolidated  Litho.  Corp..  Brooklyn,  .\.  Y..  successors  to  the  reg- 
istrants, to  A.  Santaella  &  Co..  New  York,  N.  Y.,  November  8. 
1933. 

COLOMA: — 15,733  {V.  S.  Tobacco  Journal  Registration  Bureau). 
I  or  cigars,  and  19,197  (Trade-Mark  Record),  for  cigars,  cigarettes 
and  tobacco.  Registered  September  8,  1894,  and  May  11,  1898,  re- 
spectively, by  Witsch  &  Schmitt,  New  York,  N.  Y.  Transferred 
by  Consolidated  Litho.  Corp.,  Brooklyn,  N.  Y.,  successors  to  the 
original  registrants,  to  A.  Santaella  &  Co.,  New  Yorl^  N.  Y.,  No- 
vember 8.  1933. 

DELAWARE  BRIDGE:— 44,789  (Tobacco  Merchants'  Associa- 
tion). For  cigars.  Registered  .\oveniber  3,  1926,  by  G.  Bennett, 
Philadelphia.  Pa.  Transferred  to  Benjamin  Rigberg,  Philadelphia, 
Pa..  November  6.  1933. 

TAMPADORA:— 25,522  (Tobacco  World  Registration  Bureau). 
For  cigars,  cigartttes.  cheroots,  stogies,  chewing  and  smoking  to- 
bacco. Registered  by  H.  S.  Souder.  Souderton,  Pa.  Through 
mesne  transfers  acquired  by  Max  .Smith,  Philadelphia.  Pa.,  and  re- 
transferred  to  (ius  M.  Bennett,  Philadelphia.  Pa..  January  7.  1932. 

LA  FAMA  DE  MARCA:— 32,228  (U.  S.  Tobacco  Journal  Registra- 
tion Bureau).  l"or  cigars,  cigarettes  and  tobacco.  Registered  Oc- 
tober 30.  1906.  by  Schmidt  &  Co..  New  York.  N.  Y.  Transferred 
to  A.  O.  Fisher  &  Co..  Chicago.  III..  .April  6.  19()8.  who  were  suc- 
ceeded by  Chicago  Cigar  Box  Co.,  Inc.,  Chicago.  III. 


"What  a  welcome  visitor 
The  Tobacco  World 

must  be  to  wholesalers  and 
retailers ! 

"If  they  are  only  half  as 
interested  in  reading  it  as 
we  ourselves  are,  we're  glad 
our  ad  is  in  it  regularly" — 

says  an  advertiser. 


DECEMBER  15,  1933 


^^C/!/«»  No.  24 


\^ 


I'll'I'IHIIH'IIIIIIIHTTTTTT 


iinnHiiiiiiiiii'iiiiiirnT 


■■        m        n        ii        n 


i    COMMON  SENSE 


1-7^ 


The  importance  of  attractive  anH  dependable  containers  for 
fine  cigars  is  recognized  by  the  progressive  cigar  manufacturer. 

Generally  the  brands  that  are  increasing  their  goodwill  in  this 
present  analytical  market  are  packed  in  the  new  improved 
AUTOKRAFT  cigar  boxes. 

Cigar  Manufacturers  who  have  not  investigated  the  value  of 
the  merits  and  economies  of  the  splendid  and  inviting  package 
may  obtain  complete  details  promptly  by  addressing  the 
AUTOKRAFT  BOX  CORPORATION. 


Phi  la.,  Pa, 
Hanover,  Pa. 
Cincinnati,  Ohio 


AUTOKRAFT  BOX  CORPORATION       ^5*"^*  ^f' 

Chicago,  III. 
Lima     Ohio  Detroit,  Mich. 

A  Nation.  Wide  Service  Wheeling,  W.  Va. 


iniiiiiiiiiiiiiiiiiiiiiii 


m^ 


PUBLISHED  ON  THE  1ST  AND  15TH  OF  EACH   K*ONTH   AT  236  CHESTNUT  ST..  PHILA.,   PA. 


After  all 
'nothing  satisfies  like* 
^      a  good  cigar       ^ 


WOODEN  BOXES 

Are  the  Only  Natural  Humidor  for  Cigars. 


Pack  your  cigars  in  wooden  boxes  and  preserve 
their  delicate  aroma,  mellowness  and  flavor 
right  up  to  the  time  they  are  passed  over  the 
counter  to  the  customer. 

Discriminating  cigar  smokers  prefer  to  select 
their  favorite  brand  frcm  a  wooden  box— and  it's 
good  business  to  cater  to  the  dealer  and  con- 
sumer by  packing  your  cigars  in  wooden  boxes. 


WHEN  BUYING  CIGARS 

Remember  fha»  Regardless  o»  Prke 

THE  BEST  CIGARS 

AKE   PACZCD    IM 

WOODEN  BOXES 


THE  TOBACCO  WORLD 


Vol.  53 


DECEMBER  15.  1933 


No.  24 


"A  Fine  Spirit  of  Unselfish  Co-operation" 

By  HARVEY  L.  HIRST 
Chairman,  Special  Cigar  Committee,  A.  C.  M.  L.  T.  D. 


O  ME  the  presentation  of  tlie  cigar  manufac- 
turer's case  before  the  NRA  and  the  AAA 
was  a  complete  refutation  of  the  belief  that 
the  members  of  the  cigar  industry  could  not 
be  brought  together.  To  those  in  the  industry  who 
contended  it  couldn't  be  done,  it  must  have  been  a 
revelation  to  see  its  major  factors,  the  machine  and 
hand  groups,  supi)orted  by  jobbers  and  retailers,  as 
well  as  producers  of  i-aw  material,  endorsing  the  code 
presented.  It's  true  there  was  some  opposition  from 
individuals  and  labor  unions,  but  this  was  inevitable. 
Looking  back  over  the  labors  of  the  last  seven 
months,  there  were  many  disheartening  moments.  On 
numerous  occasions  obstacles  arose  that  appeared  im- 
possible to  surmount  and  at  times  it  seemed  inevitable 
that  we  should  be  faced  with  the  necessity  of  going  to 
"Washington  as  a  divided  industry. 

The  outstanding  factor  in  this  initial  success  was 
the  unseltishness  displayed  by  members  of  the  dilTer- 
ent  groups.  Many  a  crisis  was  averted  by  individuals 
withdrawing  from  set  positions  to  accept  conditions 
opposed  to  their  personal  interests.     Xumerous  illus- 


trations of  this  are  in  the  record,  and  it  was  this  fine 
spirit  of  unselfish  co-operation  that  made  a  unified  code 
possible. 

It  would  be  unfair  not  to  mention  here  the  co- 
oj)eration  given  by  representatives  of  jobbing  and  re- 
tail organizations  in  drafting  the  merchandising  pro- 
visions, and  the  splendid  endorsement  given  the  code 
by  ^li-.  Kolodny  and  ^Ir.  Hollingsworth  was  well 
worth  while  hearing. 

The  farm  groups,  too,  of  Pennsylvania,  Wisconsin 
and  Connecticut  sent  their  representatives  to  the  hear- 
ing to  lend  their  endorsement  to  the  proposition  that 
under  present  economic  conditions  the  present  stand- 
ard of  five-cent  cigar  is  essential  to  the  welfare  of 
manufacturer,  laborer  and  farmer  alike. 

We  have  made  the  good  fight.  Our  case  is  in  the 
hands  of  the  jury. 

In  conclusion,  let  me  point  out  that  there  was 
never  a  time  in  the  history  of  the  cigar  industry  when 
co-operation  among  its  members  was  as  essential  as 
it  now  is.  We  are  on  the  right  road;  let's  not  turn 
back. 


"A  Readiness  to  Comply  w^ith  the  Act" 


OLI.()WIX(j  is  a  coi^,  in  part,  of  the  letter  of 
Administrator  Hugh  8.  Johnson  to  President 
Jxoosevelt,  recommending  the  approval  of  the 
Code  of  Fair  Competition  for  the  Cigar  Con- 
tainer Industry.  The  Code,  as  approved  by  the  Presi- 
dent, is  publislied  in  full  in  this  issue  of  The  Tobacco 
Would  : 

"XOVEMBKH  1,  l!)3o. 

The  Pkesident, 

'Ihc  Wliitr  Jlonsc, 

8ii::  This  is  a  report  on  the  Code  of  Fair  Compe- 
tition for  the  Cigar  Container  Industry  in  the  I  nited 
States,  as  revised  after  a  hearing  conducteil  in  Wash- 
ington on  October  If),  11K>.'>,  in  accordance  with  the 
provisions  of  the  National  Industrial  Recovery  Act. 

Economic  Effects  of  the  Code 

The  average  weekly  hours  in  the  industry  have 
been  50  to  55  hours  per  week.  The  hour  schedule  fixed 
by  the  Code  should  increase  employment  in  the  indus- 
try from  20  per  cent,  to  25  per  cent. 

The  minimum  wages  represent  an  increase  of  from 
42  per  cent,  to  HI  i)er  cent,  from  present  low  levels  and 
from  15  per  cent,  to  41  per  cent,  above  the  levels  of 


1929.  The  members  of  the  industry  have  evidenced 
a  readiness  to  comply  with  the  spirit  of  the  Act  in  every 
way. 

Findings 

The  Administrator  finds  that: 

(a)  The  Code  as  recommended  complies  in  all  re- 
spects with  the  pertinent  provisions  of  Title  I  of  the 
Act,  including,  without  limitation,  subsection  (a)  of 
Section  7  and  subsection  (b)  of  Section  10  thereof; 
and  that 

(b)  The  applicant  group  imposes  no  inequitable 
restrictions  on  admission  to  membership  therein  and 
is  truly  representative  of  the  Cigar  Container  Indus- 
try; and  that 

(c)  The  Code  as  reconmiended  is  not  designed  to 
promote  monopolies  or  to  eliminate  or  oppress  small 
enterprises  and  will  not  operate  to  discriminate  against 
them,  and  will  tend  to  effectuate  the  policy  of  Title  I 
of  the  National  Industrial  Recovery  Act. 

It  is  recommended,  therefore,  that  this  Code  be 
approved. 

Respectfully, 

Hugh  S.  Johnson, 

Administrator." 


The  TOBACCO  WORLD  (established  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B.  Hankins,  President  and  Treasurer; 
Gerald  B.  Hankins,  Secretary.  Office,  236  Chestnut  Street,  Philadelphia,  Pa.  Issued  on  the  1st  and  15th  of  each  month.  Subscriptions,  avail- 
able only  to  those  engaged  in  the  tobacco  industry,  $2.00  a  year,  20  cents  a  copy;  foreign,  $3.50  a  year.  Entered  as  second-class  mail  matter, 
December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


Causes  of  Retail  Tobacco  Code  Delays 


OR  the  past  two  inoiiths  AAA  ofiicials  have 
been  bombarded  with  iiuiuiries  from  retail 
tobacco  dealers  as  to  why  there  has  been  so 
much  delay  in  i)romulnatini»-  a  code  jroverning 
the  tobacco  business.  For  this  delay,  which  it  is  be- 
lieved will  not  last  much  longer,  there  has  been  a 
double  explanation:  lirst,  diiliculties  inherent  in  the  or- 
ganization of  the  Agriculture  Adjustnu^nt  Adminis- 
tration; and  second,  perplexing  problems  of  the  to- 
bacco industry. 

It  is  no  secret  that  the  AAA  could  work  faster 
if  it  had  a  larger  personnel.  During  the  months  in 
which  the  AAA  tobacco  section  lias  l)een  studying  its 
subject,  the  industry  has  had  Washington  representa- 
tion for  only  one  of  its  branches.  Ketail  Tobacco 
Dealers  of  America  has  as  its  representative  Samuel 
S.  Perry,  who  has  been  on  the  .jol)  since  July.  Before 
and  during  the  World  War  he  represented  important 
interests  in  Washington,  and  at  various  times  since 
then  he  has  had  business  ])efore  Congressional  com- 
mittees and  the  executive  dei)artments. 

**It  is  not  difficult  to  understand  the  impatience 
of  our  retailers  regarding  the  api)arent  slowness  in 
establishing  the  tobacco  codes/'  he  said.  ''Frequent 
complaints  have  come  to  me  of  instances  of  destructive 
price  cutting  and  the  use  of  tobacco  jjroducts  as  loss 
leaders.  Naturally,  the  retailer  who  has  to  nudve  a 
living  out  of  his  tobacco  business  wants  these  out- 
rageous and  indefensible  trade  ])ractices  abolished. 
And  thev  are  abolished  bv  the  cigar  manufacturers' 
code  and  the  retailers'  code. 

'*But  there  have  been  unavoidable  delays.  In  the 
first  place,  it  should  be  understood  that  the  retailers 
were  the  first  branch  in  the  tobacco  industry  to  sub- 
mit a  code.  Prior  to  that,  William  A.  Hollingsworth 
began  the  work  of  organizing  Ketail  Tobacco  Dealers 
of  America  on  June  17th,  one  day  after  the  President 
signed  the  Recovery  Act.  lie  was  chosen*  president 
of  the  organization  soon  after  that,  and  by  the  end  of 
July  we  had  done  a  lot  of  work  in  writing  our  code. 
On  August  4th  we  officially  tiled  it  with  both  the  AAA 
and  the  XRA,  the  latter  having  jurisdiction  over  our 
wages  and  hours. 

**But  the  salvation  of  the  entire  industry  dei)ended 
upon  our  securing  a  >ystem  of  jjrice  regulation  or 
control  which  would  end  forever  jirice  cutting  and  the 
loss  leader  outrage;  and  it  manifestly  would  have  been 
silly  for  the  retailers  to  press  for  linal  disposition  of 
our  code  ahead  of  official  ai)i»roval  of  the  manufac- 
turers' code,  since  the  i)rice  regulation  had  to  start 
with  the  manufacturers  and  from  them  work  down 
through  each  branch  of  the  imlustry.  It  was  up  to  the 
manufacturers  to  begin  the  thing,  since  the  ])rice 
structure  originated  with  them. 

**Meanwhile  the  AAA,  with  insufficient  personnel, 
its  organization  begun  only  a  little  more  than  five 
months  ago,  remember,  had  to  get  together  statisticians 
and  other  experts  to  study  every  iihase  and  every  prob- 
lem of  the  industry.  They  had  to  wrestle,  for  example, 
with  the  jmzzle:  should  the  tive-cent  cigar  be  con- 
tinued, or  should  the  priee  be  stei)ped  U])  to  six  centst" 
On  the  final  outcome  of  that  at  present  undeter- 
mined situation,  ^Ir.  Perry  refused  to  give  an  opinion, 
contenting  himself  with  the  remark  that,  so  far  as  he 
had  been  able  to  learn,  the  AAA  harl  not  decided  what 
to  do  about  it. 


Those  who  have  followed  the  matter  closely  de- 
clare, however,  that  unless  something  unforseen  comes 
up  to  change  the  official  mind  the  "live  center"  will 
be  in  our  midst  for  a  good  while.  The  problem  was 
thoroughly  aired  during  the  two-day  hearing  on  the 
cigar  manufacturers'  code.  The  AAA  experts  have 
studied  it  from  every  angle.  They  are  coimnanded  by 
the  Recov^ery  Act  to  favor  anything  that  will  improve 
the  farmer's  financial  condition;  and  it  is  believed  that 
they  have  decided  that  the  five-cent  smoke  is  preferred 
to  the  six  center  as  the  arrangement  which  will  the 
more  surely  increase  the  farmer's  income  without 
risking  a  reduction  in  consumption  of  his  product. 

"While  we  w^aited  for  the  numufacturers  to  ])ut 
their  code  through,"  Mr.  Perry  continued,  "and  for 
the  AAA  to  complete  its  necessary  preliminary  studies, 
I  was  called  on  dav  after  dav,  week  after  week,  to 
furnish  the  government  with  all  sorts  of  information 
concerning  the  industry. 

"I  w^as  and  am  here  as  the  tobacco  retailers'  rep- 
resentative; and  although  the  average  retailer  is  not 
particularly  interested  in  the  atTairs  of  the  tobacco 
manufacturer,  jobber,  grower  and  so  on,  I  was  obliged 
to  interest  mvself  in  everv  branch  of  the  industrv.  To 
preserve  the  retailer's  best  interests,  we  had  to  co- 
operate with  the  AAA  and  with  the  other  elements  in 
the  industry  so  that,  in  the  ultimate  result,  we  should 
have  assured  prosperity  for  the  whole  busiuess  and 
therefore  for  any  and  every  branch  of  it. 

"Moreover,  I  had  to  exercise  eternal  vigilance 
with  respect  to  other  codes  which  might  atTect  us  or 
which  might  set  up  ill-advised  ])ractices  that  would 
be  used  as  precedents  to  hurt  us  when  our  code  should 
come  up  for  final  action.  For  exam]jle,  we  nuide  a 
successful  fight  against  the  move  to  include  our  tobacco 
retailers  in  the  general  retail  code,  a  document  that 
continues  those  identical  vicious  practices,  price 
cutting  and  loss  leaders,  which  have  well  nigh  made 
tobacco  retailing  a  side  line  and  which  will  result  in 
that  very  thing  if  our  code  forbidding  them  is  not 
approved. 

"In  conclusion,"  Mr.  Perry  said,  with  a  smile, 
"in  the  language  of  Uncle  Fiben  *we  has  not  been 
a-killin'  of  no  time,'  we  retailers.  And  we  feel  sure 
that  the  retailers  of  this  billion-dollar-a-year  iiulustry 
will  feel  well  repaid  for  any  delays  to  which  they  may 
have  been  subjected. 

"If  and  when  the  President  ai>proves  the  codes 
governing  the  business — and  I  am  confident  he  will 
approve  them  substantially  as  now  written — the  re- 
tailers will  find  that  their  interests  have  been  con- 
sistently conserved.  There  will  be  no  more  loss-leader 
business,  no  more  of  this  thing  of  the  'little  fellow' 
tipening  up  his  shop  in  the  morning  to  see  a  sign  in  a 
window  of  the  big  general  store  across  the  street  pro- 
claiming that  a  carton  of  cigarettes  can  be  had  there 
for  less  than  what  it^  cost  him  to  get  a  carton  from  his 
jobber ! 

**The  retailers  have  had  to  wait  longer  for  tliis 
salvation  than  any  of  us  at  first  thought  would  be 
necessary,  but  now  that  wq  are  soon  to  have  the  code, 
we  find  that  all  the  waiting  and  all  tin'  work  were  well 
worth  it.  As  President  Hollingsworth  of  Retail  To- 
bacco Dealers  of  America  has  so  truly  said,  this  code 
will  nuike  it  certain  that,  instead  of  degenerating  into 
a  worthless  side  line,  our  business  will  get  back  its 
former  prestige  and  glory  as  a  great  industry.*' 

The  Tobacco  World 


Agreements  Distributed  to  Growers  of  Flue-Cured 

Tobacco 

ORMAL  agreements  to  reduce  flue-cured  to- 
bacco production  in  1934  and  1935  by  30  per 
cent,  from  their  base  acreage,  were  made  avail- 
able  last  week  by  the  Agricultural  Adjustment 
Administration  for  signature  of  growers  in  North 
Carolina,  South  Carolina,  Virginia,  Georgia,  and 
l^lorida.  (V)unty  agricultural  agents  in  these  States 
are  in  possession  of  supplies  of  these  agreements  and 
within  the  next  few  days  every  grower  in  the  flue- 
cured  States  will  have  had  an  opportunity  to  sign  them 
and  qualify  for  payments. 

Growers  who  sign  these  agreements  and  qualify 
for  pa\'7nents  are  expected  to  receive  more  than  $17,- 
000,000  in  rental  and  benefit  pa>Tnents,  more  than  half 
of  which  will  be  paid  growers  in  the  next  few  months. 
Those  who  take  part  in  tlie  program  and  who  sold  to- 
bacco before  the  market  holiday,  and  those  who  sold 
tobacco  in  specified  areas  and  during  certain  periods 
after  the  market  holiday,  will  receive  a  price  equaliz- 
ing payment  totalling  about  $4,000,000  and  intended  to 
equalize,  as  nearly  as  possible,  the  returns  received  by 
farmers  who  sold  after  the  production  adjustment  pro- 
gram and  the  marketing  agreement  lifted  the  general 
average  of  flue-cured  prices. 

In  signing  the  formal  agreements,  growers  pledge 
to  reduce  their  1934  production  and  acreage  30  per 
cent,  from  their  base.  Only  those  growers  who  take 
part  in  the  program  will  receive  the  rental  and  benefit 
payments. 

^  J.  B.-  Ilutson,  chief  of  the  tobacco  section  of  the 
Adjustment  Administration,  said  the  program  for  1934 
and  1935  is  designed  to  increase  the  income  of  flue- 
cured  growers  in  those  years.  "Trade  restrictions 
have  resulted  in  increases  in  the  production  of  com- 
peting types,  even  in  some  countries  in  which  con- 
sumers ])refer  products  in  which  United  States  types 
are  used.  It  will  require  the  concerted  action  of  the 
growers  themselves  if  production  is  to  be  kept  in  line 
with  consumption.  The  production  adjustment  pro- 
gram now  under  way  for  flue-cured  growers  will  make 
such  action  possible,"  he  .said. 

Camel's  "Smoke  Rings" 

Glen  (i ray's  Orchestra,  organized  less  than  four 
years  ago,  has  enjoyed  an  unprecedented  rise  to  a  front 
rank  j)osition  among  outstanding  dance  orchestras. 
The  band  holds  a  record  of  having  played  over  seventy 
college  and  university  functions  in  forty  states  in 
three  seasons.  Originally  banded  together  to  fill  a 
brief  engagement  at  the  Casa  Loma  in  Toronto,  the 
group  made  such  an  immediate  impression  musically 
that  they  formed  a  corporation,  elected  a  set  of  officers 
and  a  board  of  directors,  distrilmted  stock,  and  de- 
clared (piarterly  dividends  just  as  any  other  successful 
enterprise.     Glen  Gray  is  its  president. 

Their  new  Camel  programs  will  feature  outstand- 
ing arrang<'ments  of  the  best  modern  music  from  Eu- 
rope and  AnuM-ica.  The  Casa  Loma  theme  melody, 
"Smok(»  Rings/  composed  by  Gene  Giflford,  is  con- 
sidered a  "natural"  by  the  sponsors  and  will  be  re- 
tained for  the  new^  series. 


United  States  Tobacco  Dividend 

TIm'  liiitetl  States  Tobacco  Company  declared  a 
special  dividend  of  $5  on  the  common  stock  and  the 
regular  quarterly  dividend  of  $1.10  a  share  both  pay- 
able January  2d  to  stock  of  record  December  18th. 

Decfmber  15, 1933 


U.  S.  Civil  Service  Examinations 

HE  United  States  Civil  Service  Commission 
announces  open  competitive  examinations  for 
the  positions  of  specialist  in  tobacco  grading, 
associate  sj)ecialist  in  tobacco  grading,  and  as- 
sistant specialist  in  tobacco  grading.  Applications 
must  be  on  file  with  the  (V)mmission  at  Washington, 
I).  C-.,  not  later  than  January  18,  1934. 

The  examinations  are  to  fill  vacancies  under  the 
Bureau  of  Agricultural  Economics,  Department  of 
Agriculture.  The  salaries  range  from  $2600  to  $4600 
a  year,  less  a  deduction  of  not  to  exceed  15  per  cent, 
as  a  measure  of  economy  and  a  retirement  deduction  of 
3Vi>  per  cent. 

Competitors  will  not  be  required  to  report  for  a 
\vritten  examination,  but  will  be  rated  on  their  educa- 
tion and  experience  and  on  a  thesis  or  discussion.  Cer- 
tain si)ecified  experience,  or  education  and  experience, 
are  required. 

Eull  information  niav  be  obtained  from  the  Secre- 
tary of  the  United  States  Civil  Service  Board  of  Ex- 
aminers at  the  post  office  or  custom  house  in  anv  city, 
or  from  the  United  States  Civil  Service  Commission, 
Washington,  D.  C. 


Retail  Tobacco  Code  Hearing  Date  Set 

HE  Public  Hearing  on  the  Retail  Tobacconists' 
Code,  which  has  been  anxiously  awaited,  is 
])eing  held  in  Washington  this  morning  (De- 
cember 15th)  in  the  Mayflower  Hotel.  It  is 
sincerely  hoped  that  the  outcome  of  the  hearing  will  be 
an  immediate  imjirovement  in  the  retail  and  wholesale 
tobacco  products  field. 


Stanwyck  for  the  Holidays 
By  the  time  this  issue  reaches  subscribers'  hands, 
shipments  will  have  started  on  the  Stanwyck,  new  five- 
cent  product  of  the  Pennstate  Cigar  Corporation,  ac- 
cording to  Walter  Katzenstein.  The  Stanwyck  is  a 
long  fiher,  Connecticut  shade  wrapper,  large  perfecto, 
and  early  orders  indicate  that  it  will  make  a  successful 
addition  to  the  Hilo  and  Envoy  lines  of  the  company. 
On  his  return  from  a  midwestern  trip  last  week, 
Mr.  Katzenstein  reported  excellent  sales  for  December 
delivery  and  made  the  prediction  that  the  Pennstate 
brands  will  be  healthily  represented  in  Christmas  busi- 
ness.   The  faclorv  has  l)een  workini!:  on  two  shifts. 


Chicago  Retailers  in  National  Body 

The  Greater  Chicago  Branch  of  the  Retail  To- 
bacco Dealers  of  America,  Inc.,  11  South  Dearborn 
Street,  Chicago,  111.,  has  joined  the  national  associa- 
tion of  retail  tobacconists,  whose  headquarters  are  at 
233  Broadwav,  Xew  York  Citv.  The  officers  of  the 
newly  affiliated  member  are  John  Maute,  president,  and 
Otto  E.  Schaet'er,  secretary.  The  (heater  Chicago 
Branch  of  the  R.  T.  D.  A.  represents  the  entire  city  of 
Chicago,  and  has  a  membersiii])  of  several  thousand. 


George  W.  Helme  Dividend 

George  AV.  Helme  Company,  manufacturer  of  snuff 
and  ground  tobacco,  declared  a  ^2  extra  dividend  and 
the  regular  (piarterly  disbursement  of  ^^.2')  on  the  com- 
mon stock,  payable  January  2d  to  stock  of  record  De- 
cember 16th.  A  similar  extra  has  been  paid  at  the  end 
of  each  year  since  1928. 


News  From  Congress 


_         'AND 

FE  D  E  R  A  L 

Departments 


From  our  (Washington  Bureau  62Z Alrei  BuaoiNG 

^^■■■■■■■■■r^HMHHHHHHM 


X  liis  report,  the  Sccret«nry  discussing  the  proc- 
essiiiii  taxes  made  elTeetive  October  1st,  makes 
the  following  comment : 

**The  problems  relating  to  the  taxation  of 
tobacco  are  complex.  Notwithstanding  the  fact  that 
tobacco  products  have  long  been  subject  to  internal- 
revenue  taxes,  the  kn^'ing  of  processing  taxes  raises 
questions  involving  both  Uie  equivalence  and  equities 
of  tax  rates. 

''The  particular  tobacco  on  which  processing  taxes 
are  levied  is  taken  from  storage  and  not  the  tobacco 
on  which  price  differentials,  or  fair-exchange  allow- 
ances, are  established.  Seldom  will  it  be  found  that 
the  quality  of  crops  and  farm  ])rices  of  tobacco  re- 
moved from  storage  will  l)e  the  same  as  the  quality 
and  farm  price  of  the  current  crop.  Also,  during  the 
period  of  aging  and  fermentation  tol)acco  undergoes 
losses  of  weight  amounting  to  as  much  as  20  per  cent, 
of  farmers'  selling  weights.  Thus  the  ditTerences  of 
weight  have  to  be  taken  into  account  in  making  the  tax 
levy. 

**The  ai)])lication  of  a  given  rate  of  tax  uniformly 
over  all  grades  and  qualities  of  a  given  kind  of  tobacco, 
on  some  of  which  farm  ])rices  regularly  vary  several 
hundred  per  cent.,  may  cause  shifts  in  the  consumption 
of  these  grades  and  (pialities.  Furthermore,  in  taxing 
one  kind  of  tobacco  at  one  rate  and  other  kinds  at  dif- 
ferent rates  there  is  danger  that  conqietitive  relation- 
ships between  tyi)es  may  be  disturbed.  In  dealing  with 
all  these  problems  the  Administration  will  need  to  pro- 
ceed carefully  and  cautiously.  If  it  is  found  that,  as 
a  result  of  aparticular  taxing  i)rogram,  shifts  in  con- 
sumption are  taking  place,  the  policy  will  be  to  take 
such  steps  as  may  be  necessary  to  correct  the  situa- 
tion. 


?  J 


tj3    Cj]    CT] 

LANS  are  under  consideration  l)y  the  Airrit-ul- 
tural  Ad^justment  Administration  and  the  Bu- 
reau of  Agricultural  Economics  to  ])rovide 
tobacco  grading  service,  free  to  growers,  on  a 
few  selected  markets  in  the  hurley  districts.  Such  a 
service  would  heli)  growers  in  the  sale  of  their  crop 
and  obtain  information  on  current  prices  by  grades 
needed  in  connection  with  acreage  adjustment  pro- 
grams. 

Tobacco  grading  supi)lemented  by  market  news 
service  to  show  the  average  price  for  each  grade  has 
been  in  successful  operation  for  sev<M-al  years  in  im- 
portant tobacco  growing  districts  of  Kentucky,  Ten- 
nessee, Virginia  and  other  Eastern  States.  Demand  for 
the  service  has  increased  this  year  and  sevtral  im- 


l)ortant  markets  in  the  flue-cured  district  are  being 
eovered.  Tiider  a  State  law  all  tobacco  in  the  Vir- 
ginia hre-eured  district  must  be  graded;  and  prepara- 
tions have  been  made  by  the  bureau  for  grading  shade- 
grown  cigar  wra])per  tobacco  of  the  Connecticut  Valley. 

The  Dej)artment  of  Agriculture  has  found  it  im- 
lu'aeticable  to  com])ly  with  requests  for  grading  the 
entire  hurley  croj)  because  of  the  difliculty  of  ol)taining 
and  training  (juickly  the  large  nundjer  of  graders  re- 
(piired,  but  as  an  alternative  has  sent  inquiries  to  the 
local  tobacco  boards  of  trade  in  some  of  the  more  im- 
portant markets  to  ascertain  whether  the  warehouse- 
men would  be  willing  to  co-o])erate  in  making  grading 
and  market  news  service  available  to  their  growers 
tliis  year.  The  Department  plans  to  make  the  selection 
of  markets  as  quickly  as  possible  and  inaugurate  the 
service  in  December. 

On  markets  selected,  the  service  will  be  supplied 
without  cost  to  the  growers,  and  prol)ably  no  expense 
to  warehousemen  other  than  that  of  furnishing  tickets 
of  ai)ijroved  form. 

Ct3     CS3     Ct) 

!?()BLEMS  involved  in  the  application  of  the 
Agricultural  Adjustment  Act  to  tolmcco  and 
tile  steps  which  have  been  taken  to  make  the 
acn»age  reduction  ]»lan  effective  are  discussed 
at  lenirth  bv  Secretarv  of  Agriculture  Wallace  in  his 
annual  rej)ort,  just  made  jniblic. 

Twentv-five  distinct  tviu's,  inoduced  wh(>llv  within 
the  United  States  and  ])resenting  ditTerences  due 
largely  to  the  varieties  of  seed,  climate  and  methods 
of  curing,  grouped  into  six  classes  of  flue-cured;  dark 
flre-cured;  light  air-cured  and  dark  air-cured;  cigar 
binder,  cigar  fiHer  and  ciirar  wrai)])er,  had  to  be  taken 
into  consi^leration. 

Cj3     Ct3    Ctj 


T  IS  perfectly  natural,"  the  Secretary  pointed 
out,  *Mhat  tiie  existing  situation  with  res|)ect 
to  the  principal  types  of  tobacco  should  pre- 
sent a  com])lex  picture.  Inevitably,  the 
changing  nifxles  of  world  consunq»tion,  the  unfavorable 
influence  of  trade  restrictions,  and  the  increasing  com- 
petition of  f(M-eign-grown  tobacco  have  been  reflected 
on  producers  of  the  different  types  in  the  United  States 
with  varying  degrees  of  intensity.  Prices  for  nearly 
all  tvpes  reached  record  low  levels  in  the  crop  year 
l!>;n*.12.  following  which  material  re<luctions  were  nuule 


(Continued  on  Page  17) 


The  Tobacco  IVorld 


Musings  of  a  Cigar  Store  Indian 


By  Chief  "Young-Man-Smoke-Cigars" 


IRST  place  in  this  current  hodge-podge  of 
news  and  comment  about  tobacco  and  its  prod- 
ucts is  awarded  to  the  Baltimore  Sun's  recent 
editorial  on  Mrs.  Louise  Jopling-Rowe,  who 
died  on  November  19,  1933.  Here  is  how  the  editorial 
scribe  immortalizes  the  English  woman  to  whom  is 
given  the  credit  for  the  development  of  cigarette  smok- 
ing among  the  fair  sex : 

It  is  to  be  hoped  that  due  recognition,  in  bronze 
or  marble,  will  be  accorded  Mrs.  Louise  Jopling-Rowe, 
the  first  woman  in  P]ngland  to  smoke  a  cigarette,  who 
died  in  London  the  other  day  at  the  ripe  age  of  ninety. 
With  Sir  Walter  Raleigh,  Calverly  and  Sir  James 
Barrie,  she  has  earned  a  niche  in  the  smokers'  hall 
of  fame.  With  Susan  B.  Anthony,  Lady  Godiva  and 
Mrs.  Pankhurst,  she  deserves  recognition  as  a  pioneer 
in  the  great  crusade  to  remove  all  but  the  most  ele- 
inentary  differences  between  the  sexes.  In  priority, 
if  not  in  intensity  of  nicotine  consumption,  Mrs. 
Jopling-Rowe  outranks  Amy  Lowell,  who  smoked 
cigars. 

Cj3     Cjl     Cj3 

ONSIDER  the  momentous  consequences  of 
what  this  lady,  an  intimate  of  the  Edwardian 
Court,  did.  Not  only  did  she  accomplish  a 
revolution  in  the  habits  of  women,  but  she  ac- 
complished a  revolution  in  the  way  men  regard  women. 
With  no  exact  knowledge  of  the  precise  date  upon 
which  Mrs.  Jopling-Rowe  first  smoked  her  first  cigar- 
ette, it  is  taking  no  great  risk  to  state  that  at  that 
time  it  was  the  common  saying,  at  least  in  America, 
that  **a  woman  who  would  smoke  a  cigarete  would  do 
anything.*'  How  tempora  et  mores  have  changed!  At 
first  a  wife  would  say,  *'I  certainly  do  envy  a  man  his 
cigar.  It  calms  the  creature  down  so  nicely. ' '  A  little 
later  it  was,  **Well,  I  might  try  one."  The  advertise- 
inents  first  put  lovely  ladies  in  the  presence  of  smok- 
ing gentlemen.  Then  a  daring  illustrator  put  a  cigar- 
ette in  a  female  hand.  By  1929  stockbrokers  were 
assuring  the  purchasers  of  the  tobacco  stocks  that 
the  conversion  of  the  ladies  would  double  their  divi- 
dends.   And  now  anybody  can  see  how  things  are. 

All  this  time,  Mrs.  Jopling-Rowe  had  been  smoking 
cigarettes,  we  imagine,  for  something  like  fifty  years. 
A  half  century  ahead  of  her  time,  such  as  it  was! 
Surely  the  girls  owe  Mrs.  Jopling-Rowe  a  great  big 
hand.  For,  after  all,  once  it  became  known  that  a 
lady  friend  of  King  Edward  had  been  smoking  all  that 
time,  girls  might  have  known  that  they  wouldn't  have 
to  smoke  in  the  washroom  forever. 


Cj3    CjJ     Cj3 

UT  Mrs.  Elizabeth  (Grandma)  AVhite,  eighty- 
one,  who  has  smoked  a  pipe  for  thirty  years, 
says:  **A  pipe's  decent.     If  women  want  to 
smoke,  let  them  smoke  a  pipe,  like  I  do.  Cigar- 
ettes are  veryjmrmful.    I  wouldn't  be  caught  smoking 
one. 


»» 


Tobacco  was  money  back  in  early  Co-         of  Chancery. 


lomal  Virginia  days,  when  a  planter  was  able  to  buy 
anything  he  wanted  in  exchange  for  the  weed.  .  .  . 
What  is  said  to  be  the  highest  price  ever  paid  for  to- 
bacco on  the  open  market  was  $3.10  per  pound,  during 
the  Richmond  Exposition,  in  Richmond,  Va.,  in  1882, 
when  S.  P.  Carr  sold  a  hogshead  of  hurley  at  that  price, 
netting  $4555.90. 

CS3     Ctj     C!3 

ACK  in  the  year  of  its  origin,  1736,  the  Phila- 
delphia Fire  Department  was  supported 
chiefly  by  money  obtained  from  persons  who 
were  fined  for  smoking  on  the  street.  .  .  . 
Down  in  Wheeling,  W.  Va.,  detectives  searched  the 
automobile  of  two  men  who  were  selling  standard 
brand  cigarettes  below  wholesale  prices,  and  found  250 
cartons  of  sawdust-filled  imitations  of  real  cigarettes. 
...  A  wag  conmienting  recently  on  the  action  of  two 
tobacco  states  in  voting  against  repeal,  said:  ** Three 
jeers  for  the  Carolinas  for  trying  to  block  the  will  of 
their  sister  States.  Now  let's  outlaw  tobacco.  These 
two  States  should  be  among  the  first  to  wipe  out  this 
dirty  weed."  .  .  .  After  debating  in  the  Senior 
Chamber  of  the  Hungarian  Houses  of  Parliament, 
menibers  retrieve  their  own  unfinished  cigar  butts, 
which  they  have  left  in  numbered  cigar  racks^  provided 
for  that  purpose. 

CJ3     Ctl    Cj3 

HE  king  of  cigarette  cards  collectors  is  Ernest 
Ha r rod,  of  Ireland,  who  has  a  total  of  over 
80,000  cards,  including  nearly  seven  hundred 
complete  sets,  and  over  1400  titles,  in  the  col- 
lection which  he  has  been  amassing  since  1908.  .  .  . 
Ash  trays  for  smokers  are  part  of  the  equipment  of 
the  '* summer  courtroom"  of  Federal  Judge  John  M. 
Woolsley,  of  the  southern  district  of  New  York,  at 
Petersham,  Mass.,  where  he  vacations.  ...  A  long- 
stenmied  clay  pipe,  dating  back  to  1760,  was  the  object 
of  the  first  attempted  thievery  from  the  $18,000,0(J0 
Pennsylvania  Museum  of  Art,  in  Philadelphia.  An 
attendant,  noticing  the  disappearance  of  the  pipe  from 
a  table  in  the  Pennsylvania  Dutch  Exhibition  Room, 
followed  a  suspect  to  a  nearby  washroom  and  found 
the  pipe  under  the  man's  coat. 

Cj3    Cf]    Cj] 

PIPE  and  a  carpet  sweeper  figured  as  cruelty 
grounds  for  divorce  between  a  couple  in  Tren- 
ton early  in  the  month  .  .  .  the  wife  charged 
that  her  husband  smoked  an  old  pipe  packed 
with  strong  tobacco  and  blew  the  smoke  in  her  face  .  .  . 
he  retaliated  with  the  allegation  that  she  deliberately 
ran  the  carpet  sweeper  over  his  feet  .  .  .  the  Advisory 
i\Iaster  opined  that  the  differences  w^ere  irreconcilable 
and  recommended  a  divorce  in  his  report  to  the  Court 


December  1$,  iQJS 


Approved  Code  of  Cigar  Container 
Industry  Effecti\^e  December  11 


AVIXn    (jaiucd    fhc    approral    <>[    President 

Iiooscri'If  Oil  Xorihiber  :i?th,  uHrr  rn>l'nffj 
laudato  rff  (onnnciits  from  Aflouuistrator 
Joliusot  for  ihc  spirit  of  conpt  ratinii  inoni 
fesied  hi/  the  nniinifacfun  rs  in  its  prcparaiiini,  the 
Code  of  the  Cigar  dniiaiuer  Industry  hetoiii''  effect  ire 
on  Mmidaii,  Deefmifer  llth.  Members  >>f  the  industry 
will  meet  at  the  Ihdel  Benjamin  Franklin,  PhUadel^ 
phia,  on  Deeember  Kith,  to  name  the  Code  Auttiority, 
as  spieified  in  the  dm  unn  nt.    TJie  Code  fofl-nrs: 

Article  I — Purposes 

This  Code  is  an  iiiuU*rlakiiiu-  in  si'li"-u<»veriinu'iit 
subject  to  the  ^-u])el■vi^ioH  of  the  Achninislrator  of 
Title  I  of  the  National  Indnstrv  Keeovery  Aet  fof  the 
jmrpose  of  inereasinu'  enii)h)ynient,  estahlishin«4  fair 
and  adequate  wai!:es,  etTeetini;-  neee'^saiy  rcihietion  of 
hours,  improving-  stanihirds  of  hdxn",  and  eliminating 
unfair  trade  praetiees,  to  the  end  of  rehahilitatinu-  the 
Cii^ar  Container  Industry,  avoiding;-  furtlicr  (U'ph'tiou 
and  destruction  of  capital  assets  and  enabling  it  to  do 
its  part  toward  establishing  that  balance  of  industries 
which  is  necessary  to  the  restoration  ami  inairitenance 
cf  the  highest  i)ractical  degree  of  i>ul»lic  w«*ll'are.  Tpon 
being  ai»proved  by  the  President,  thi<  i'inlv  shall  con- 
stitute the  standards  of  Fair  ('onii»"tition  for  the  Cigar 
Container  Industry,  and  ^hall  ]>e  binding  ui)on  every 
member  thereof. 

Article  II— Definitions 

(a)  The  term  "Cigar  Container  Industry"  as 
used  herein  includes  the  niannfacture  for  sale  or  for 
use  by  the  mannfacturer  of  all  types  of  cigar  containers 
which  are  requiie«l  by  federal  laws  or  regnlations  to 
bear  a  factory  i.umlier  and  which  are  sul».ject  to  the 
provisicms  of  the  Internal  KN-venue  acts  of  the  United 
States  and  regulations  issued  thereun<hM,  a<  now  iu 
force  or  as  hereafter  amended. 

(b)  The  term  ''emjjloyee"  n^  used  hci^'in  includes 
anvone  engaged  in  the  industry  in  any  caiuiciiy  receiv- 
ing com])ensation  for  his  servire  irri'>p«'ctive  of  the 
nature  or  method  of  ]«ayment  of  such  compensation. 

(c)  The  term  '*emi»loyer"  a-  used  herein  in<lndes 
anvone  bv  whom  such  emi»l(>v«*<'  i^  c(nii]H'nsat<Ml  or  em- 

ploved. 

(d)  The  term  "mendjer  of  the  indu-try"  inchnies 
anyone  engaged  in  th«'  industry  as  above  defined,  either 
as  an  emi)lover  or  on  his  own  Ijchalf. 

(e)  The  terms  "President",  "Art",  an<l  "Ad- 
ministrator", a^  used  herein,  shall  m<'an  respiM-tively 
the  President  of  the  Cnited  State's,  the  Xatinnal  Indus- 
trial Recovery  Aet,  and  the  Administrator  «>f  Title  I  et 

said  Act.  ^ 

(f)  The  term  ''Association"  as  herein  used  meons 
the  National  Citiar  I>ox  Manufacturers  A--ociation. 

Article  III— Hours  of  Labor 

(a)  Exce])t  as  lieicinafter  otlierwi-e  ].rovi(led  no 
employee  shall  be  ijermitted  to  woik  in  e\(i'-->  <»f  forty 
hours  in  anv  one  week. 

(b)  The  nmximum  hours   fixed   in   the   foregoing 

provision  shall  not  apply : 


1.  To  employees  in  an  executive  or  supervisory 
capacity  receiving  ^.So.OO  or  more  per  week; 

2.  To  watchmen,  liremen,  delivery  or  repair  crews; 
provided,  however,  that  the  number  of  such  employees 
shall  not  exceed  10  ])er  cent,  of  the  total  mmiber  of 
em])loyees  in  any  single  i)lant ;  and  ju'ovided  further, 
tliat  one  and  one-half  times  their  nornud  rate  shall  be 
l)aid  to  all  such  emj)loyees  for  hours  worked  in  excess 
of  the  maximum  weekly  hours  (forty  hours)  herein- 
above provided. 

(c)  The  mend)ers  of  the  industi-y  may,  if  neces- 
sarv  to  meet  cusiomers'  reipiirements,  during  the  sea- 
son of  j)eak  demand  beginning  September  iMth  and  end- 
ing December  lOth,  after  application  to  and  at)])roval 
of  the  Authority,  iKMinit  employees  to  work  not  more 
than  forty-eight  hours  in  any  one  week;  provided,  ho\y- 
ever,  that  the  average  weekly  hours  of  any  employee  in 
any  six  months'  period  shall  not  exceed  the  maxinuun 
liours  specified  in  section  (a)  of  this  Article. 

(d)  Members  of  the  Industry  shall  not  operate 
jn-oductive  nuichinery  in  the  industry  nor  engage  em- 
ployees for  more  than  one  shift  of  eight  hours  i)er  day; 
provided,  however,  that  during  seasons  of  peak  denumd 
hereinal)ove  referred  to,  productive  nuu'hinery  may  bo 
njK'rated  and  emi)loyees  engaged  not  more  than  nine 
and  one-half  hours  in  any  on<'  day. 

(e)  No  employer  shall  knowingly  engage  any  em- 
j)loyee  for  any  time  which  when  totalled  with  that  al- 
ready performed  with  another  employer  or  employers, 
excee<ls  the  maximum  ])ermitted  herein. 

Article  IV— Minimum  Wages 

(a)  No  omployoe  shall  be  paid  less  than  the  rate 
h(»reinbel()w  set  forth  for  the  territory  designated: 

1.  Washiniiton,  OregoTi,  California,  T^tah,  Xevada, 
and  Colorado  (iMMth  of  :»H  degrees  north  latitude),  40^ 
per  hour. 

L*.  All  th<'  remainder  <»f  the  Cnited  States  north 
of  ;>!»  dei^ree^,  4:^  minutes  north  latitude,  :\2\^t  ])er  hour. 

:).  All  tile  r<'mainder  of  the  Cnited  States  south  of 
;',!)  deure.v,  4:i  minutes  north  latitude  .*)(•<•  jht  hour. 

(b)  Persons  who  are  limiteil  in  their  earning 
poW(M-  throuuh  physical  or  mental  defects,  age,  or  other 
infirmities,  may  im'  employed  on  lighter  duties  below  the 
uiinimum  waue  hereinabove  judvided  and  for  longer 
hours  than  are  herein  authorized  if  the  employer  ob- 
tains from  the  State  La]»or  C<nnmission  a  certificate 
autliorizing  the  em]»loyment  of  such  emi)loyoes  in  such 
manner:  iMovi<letl,  however,  the  number  of  such  em- 
])h)yees  shall  not  exceed  five  per  cent,  of  the  total  num- 
l»er*of  employees  in  any  plant  n«u-  receive  less  than  80 
jM'r  cent,  of  tiie  minimum  wage  re<piired  by  this  Code. 

(c)  This  article  establishes  a  minimum  rate  of 
pay  regardless  of  whether  an  employee  is  compensated 
on' a  juece  rate,  time  rate,  or  other  basis. 

(d)  The  weekly  compensation  effective  June  1;>, 
VXV.l  in  excess  of  minimum  wage  hereinabove  specified 
shall' not  i>c  reduced,  notwithstanding  that  the  hours  of 
work  in  anv  such  employment  nuiy  be  reduced. 

(e)  The  waives  of  all  emi)loyees  receiving  more 
than   the  minimum   rates  herein   prescribed  shall  be 

Tht  Tobacco  World 


December  l$,  I93S 


equitably  adjusted  and  the  differentials  existino;  prior 
to  the  date  of  the  approval  of  this  Code  maintained. 

(f)  Female  employees  performing  substantially 
the  same  work  as  male  employees  shall  receive  the  same 
rate  of  pay  as  male  employees. 

(♦>')  The  minimum  wai»es  hereinabove  sj)ecified 
shall  not  apply  to  apprentices  or  learners;  provided, 
however,  that  the  total  number  of  such  apprentices  and 
learners  shall  not  exceed  5  i)er  cent,  of  the  total  num- 
ber of  employees  eni>ai»'ed  by  a  member  of  the  industry 
in  any  one  plant;  and  provided  further  that  the  wages 
paid  to  such  ai)})rentices  and  learners  shall  not  be  less 
than  SO  per  cent,  of  the  minimum  rates  hereinabove 
specitied;  and  provided  further  that  the  period  of 
apprenticeship  or  learning  shall  not  exceed  eight  weeks. 

Article  V — General  Labor  Provisions 

(a)  Employees  shall  have  the  right  to  organize 
and  bargain  collectively  through  representatives  of 
their  own  choosing,  and  shall  be  free  from  the  inter- 
ference, restraint,  or  coercion  of  employers  of  labor, 
or  their  agents,  in  the  designation  of  such  representa- 
tives, or  in  self-organization,  or  in  other  concerted  ac- 
tivities for  the  purpose  of  collective  bargaining  or 
other  nmtual  aid  or  protection. 

(b)  No  employee,  and  no  one  seeking  employ- 
ment, shall  be  required  as  a  condition  of  employment 
to  join  any  conq»any  union  or  to  refrain  from  joining, 
organizing,  or  assisting  a  labor  organization  of  his  own 
choosing. 

(c)  Employers  shall  conqily  with  the  maxiinum 
hours  of  labor,  minimum  rates  of  pay,  and  other  con- 
ditions of  emj)loyment,  approved  or  jirescribed  by  the 
President. 

(d)  No  person  under  sixteen  years  of  age  shall 
be  em})loyed  in  this  Industry,  nor  anyone  under  eight- 
een years  of  age  at  operations  or  occupations  hazard- 
ous in  nature  or  detrimental  tn  health.  In  any  State 
an  employer  shall  be  deemed  to  have  conq)lied  with  this 
provision  if  he  shall  have  on  file  a  certificate  duly  issued 
by  the  authority  enq)owered  to  issue  employment  cer- 
tificates showing  that  the  employee  is  of  the  reijuired 
age. 

(e)  Home  work  shall  not  be  permitted. 

(f)  AVithin  each  State  no  provision  of  this  Code 
shall  supersede  any  laws  of  such  State  imposing  more 
stringent  requirements  on  employers  regulating  the 
age  of  employees,  wages,  hours  of  work,  or  healtli,  firo, 
or  general  working  conditions,  than  provided  under 
this  Code. 

(g)  Employers  shall  not  reclassify  employees  or 
duties  of  occupations  performed  by  enq>loyees  so  as 
to  defeat  the  purposes  of  the  Act. 

(h)  Each  employer  shall  post  in  conspicuous  and 
accessible  places  full  copies  of  this  Code. 

Article  VI — Administraticm 

To  effectuate  further  the  jiolicies  of  the  Act,  a 
Code  Authority,  hereinafter  referred  to  as  the  Author- 
ity, is  hereby  constituted  to  co-operate  with  the  Ad- 
ministrator in  the  administration  of  this  C^ode. 

1.  Orgavization  and  constitution  of  Code  Autlun- 
ity. 

(a)  The  Code  Authority  shall  consist  of  seven  in- 
dividuals or  such  other  members  as  may  be  approved 
from  time  to  time,  by  the  Administrator,  to  be  selected 
by  a  fair  method.  The  Administrator,  in  his  discre- 
tion, may  appoint  additional  non-voting  members  to 
represent  the  President.    The  Code  Authority  shall  be 


the  official  agency  of  the  Industry  for  the  Administra- 
tion of  this  Code. 

(b)  The  Code  Authority  shall  be  selected  as  fol- 
lows : 

Within  thirty  days  after  the  approval  of  this  Code 
))y  the  President,  the  proponents  of  the  Code,  the  Na- 
tional Cigar  Box  Manufacturers*  Association,  after 
due  and  reasonable  notice  to  the  Industry,  shall  call  a 
meeting  of  the  members  of  the  Industry  for  the  purpose 
of  selecting  the  members  of  the  Code  Authority.  At 
such  meeting  and  election,  each  member  of  the  Industry 
shall  be  entitled  to  one  vote  either  in  person  or  by 
proxy  and  the  notice  of  such  meeting  shall  so  specifv. 

One  member  of  the  Code  Authority  shall  be'  se- 
lected by  the  National  Cigar  Box  Manufacturers'  Asso- 
ciation; one  member  of  the  Code  Authority  shall  be 
selected  by  the  Eastern  Cigar  Box  Manufacturers'  As- 
sociation; one  member  of  the  Code  Authority  shall  bo 
selected  by  the  AVestern  Cigar  Box  Manufacturers'  As- 
sociation; and  one  member  of  the  Code  Authority  shall 
be  selected  by  members  of  the  Industry  who  are  not 
members  of  any  of  the  Associations  hereinabove 
named. 

Each  member  so  selected  shall  be  the  representa- 
tive of  the  group  by  whom  such  member  is  elected.  The 
remaining  three  members  of  the  Code  Authority  shall 
be  elected  l)y  a  majority  vote  of  all  members  of  the  In- 
dustry present  in  person  or  by  proxy. 

(c)  Each  trade  or  industrial  association  directly 
or  indirectly  participating  in  the  selection  or  activity 
of  the  Authoritv  shall — 

1.  Impose  no  inequitable  restriction  on  member- 
ship, and 

2.  Submit  to  the  Administrator  true  copies  of  its 
articles  of  association,  bylaws,  regulations,  and  any 
amendments  made  thereto,  together  with  such  other 
information,  as  to  membership,  organization,  and  ac- 
tivitv  as  the  Administrator  mav  deem  necessary  to 
effectuate  the  purposes  of  this  Act. 

(d)  Tn  order  that  the  Code  Authority  shall  at  all 
times  be  truly  representative  of  the  Industry  and  in 
other  respects  comply  with  the  provisions  of  the  Act, 
the  Administrator  may  provide  such  hearing  as  he  may 
deem  proper;  and  thereafter  if  he  shall  find  that  the 
Code  Authority  is  not  truly  representative  and  does 
not  in  other  respects  comply  with  the  provisions  of  the 
Act,  he  may  require  an  appropriate  modification  in  the 
method  of  selecting  the  Code  Authority. 

2.  The  Authority  shall  hare  the  follnwivg  duties 
and  powers  to  the  extent  permitted  hy  the  Act,  suhject 
to  the  riyht  of  the  Administrator  on  review  to  disap- 
prurr  or  modify  any  action  talcen  hy  the  Authority. 

(a)  The  Authority  shall  be  the  Oeneral  Planning 
the  Administering  Agency  of  this  Code. 

(b)  The  Autliority  may  make  such  rules  and  regu- 
lations and  impose  upon  members  of  the  Industry  such 
restrictions  as  mav  be  necessary  to  administer  this 
Code. 

(c)  The  Authority  is  also  set  up  to  co-operate  with 
the  Administrator  in  making  investigation  as  to  the 
functioning  and  observance  of  any  provisions  of  this 
Code,  at  its  own  instance,  at  the  request  of  the  Ad- 
ministrator, or  on  complaint  of  any  person  affected, 
and  report  the  same  to  the  Administrator. 

(d)  The  Authority  shall  co-ordinate  the  Adminis- 
tration of  this  Code  with  such  codes,  if  any,  as  may 
affect  this  Industry,  or  any  related  industry,  with  a 
view  to  promoting  joint  and  harmonious  action  upon 
matters  of  common  interest. 

Thi  Tobacco  World 


IT  TAKES  HEALTHY  NERVES 


;ilJBKTC-?»:«*<w.  *v^* 


TO  BE  A  CHAMPION 
BRONK  RIDER! 


Eddie  Woods,  twice  all-round  cowboy 
champion  at  the  famous  Calgary  Stampede, 
"top  hand"  of  the  cowboy  world,  says : 

"Ten  seconds  on  the  back  of  an  outlaw 
horse  is  about  the  hardest  punishment  for 
a  man's  nerves  that  anybody  can  imagine. 
To  have  nerves  that  can  take  it,  I  smoke 
only  Camels.  T  ve  tried  them  all,  but  Camels 
are  my  smoke!  They  have  a  natural  mild- 
ness that  appeals  to  me,  and  I  like  their 
taste  better.  Most  important  of  all,  Camels 
do  not  jangle  my  nerves,  even  when  I  light 
up  one  Camel  after  another." 


If  you  are  nervous. . .  inclined  to  "fly  off  the 
handle".  .  .  change  to  Camels.  Your  own 
nerves  and  taste  will  confirm  the  fact  that 
this  milder  cigarette,  made  from  costlier 
tobaccos,    is   better   for  steady  smoking. 


''I'M  DEVOTED  TO 
riding.  Even  if 
I  am  not  in  the 
championship 
class  I  need 
healthy  nerves* 
And  Camels 
are  the  mildest 
cigarette  I 
know!" 


CAMEtS  COSTLIER  TOBACCOS 


NEVER  GET  ON  YOUR  NERVES... NEVER  TIRE  YOUR  TASTE 


Coprrteht.  IMS, 

B.J.  Reynolda 

Tobacco  Comvany 


December  t$,  /yj? 


it 


(e)  The  Aiitliority  slinll  (losijjfiiaU'  siu'li  ilivisioDnl 
aj^oncios  to  assist  in  llu'  ])r()])or  siiixMvisioii  aiul  o])or- 
ation  of  this  Code  jis  it  may  (loom  wiso  and  may  doh^- 
S:ato  to  said  a,i»oiR'ios  siicli  powor  L»raiitod  by  tliis  Codo 
to  the  Authority  as  in  its  .judi»'moiit  may  bo  iiooossary 
to  the  offioiont  and  olToctivc^  operation  thereof.  The 
Autliority  may  from  time  to  time  elianiio  the  personnel 
of  any  auoney  whieli  it  has  a|>i»ointed,  or  modify  tho 
powers  cieloiiatcd  thereto.  Tiie  Authority  shall,  how- 
ovi-r,  reserve  linal  res])<)nsibility  ^vith  resi)oet  to  any 
powers  or  duty  dolouatod  by  it. 

Article  VII— Code  Reports  and  Participation 

(a)  In  order  that  the  President  may  be  informed 
of  tho  extent  of  the  obsorvanee  of  the  i^rovisions  of 
this  Code  and  of  the  extent  t<^  whioh  th«>  dcM-lared  ijob 
iey  of  tho  National  Tndu>trial  I\oeov<My  Act  is  boinii' 
olToctnated  in  the  ('iuar  Container  Industry,  the  Au- 
thority shall  make  such  reports  as  \\w  Administrator 
nia>  retjuirc,  ])eriodieally,  or  as  often  as  ho  may  direct, 
and  eaeh  member  of  the  Industry  shall  make  sueh 
sworn  or  unsworn  ro]>orts  to  tho  Authority,  ])oriodi- 
cally,  or  as  often  as  it  may  direct,  on  waives,  hours  of 
labor,  conditions  of  emi>loyment,  number  of  em])loyeos, 
production,  shi]unents,  sales,  stocks,  ])rices,  and  other 
matters  necessary  for  tho  Adnunislralion  of  this  Code 
as  tho  Authority  may  require. 

(b)  Members  of  tho  Tndu-try  shall  bo  entitled  to 
partici]iato  in  and  share  the  l)enelits  of  the  activities 
of  tlio  Code  Authority  and  to  ]mrtici])ate  in  the  selec- 
tion of  tho  moml)ei's  thereof.  Those  ^vho  partici])ato  or 
acco])t  tho  bonolits  of  tho  activities  of  the  Authority 
shall  pav  their  reasonable  share  of  the  expense  of  its 
administration  of  this  Code.  The  reasonable  share  of 
tho  expenses  of  administration  shall  be  determined  by 
the  Codo  Authority,  sul>ject  to  review  by  the  Adminis- 
trator, on  the  basis  of  volume  of  business  and  or  such 
other  factors  as  may  be  deemed  otpiitablc  to  be  taken ^ 
into  consideration. 

(e)  Statistical  information  required  by  the  Code 
Authoritv  in  accordance  with  the  provisions  of  this 
Codo  shall  be  deemed  confidential  and  shall  not  be 
divuli^od  to  any  member  of  the  Industry,  or  any  other 
person,  exce])t  in  summary,  but  shall  be  made  available 
to  the  Administrator  upon  requ«'st  and  may  be  used 
to  facilitate  the  administration  of  this  Code.  Tn  the 
event  that  summary  information  in  etfect  divul,u:es  tho 
identity  of  individual  meml)ers  of  the  Industry  it  shaM 
not  berevealed  to  any  other  meml)er  of  the  Industry 
except  u])on  the  written  ]»ermi-sin]i  of  said  member. 

(d)  In  addition  to  the  infornuition  riMjuiretl  to  be 
submitted  to  the  Co<le  Authority,  then'  shall  be  fur- 
nished to  u-overnment  aut-ncies  sueh  statistical  intor- 
nuition  as  the  A<lministratoi-  may  deeni  necessary  for 
the  j»urposes  recited  in  Section  'I  (a)  of  the  Act. 

Article  VIII— Cost  Protection 

(a)  The  Authority  sliall  employ  a  firm  of  repre- 
sentative certili<'<l  i>ublic  accountants  to  formulate  and 
sul)mit  to  it  a  unifoini  method  of  cost  inclusion  and 
application,  and  wiien  this  ^hall  have  been  ado])te<l  by 
the  Authoritv,  and  a]>prnved  by  the  Administrator, 
each  member'of  the  industry  >liall  inmiediately  proceed 
definitelv  to  determine  the  <"nst  iA'  each  type  of  con- 
tainer he  i)roduces  in  accordance  with  the  method  so 
ado])ted,  and  with  reirulations  isvu,.d  l)y  the  Authority 
thereunder.  Members  of  th*-  Industry  shall  be  en- 
titled, if  thev  so  desire,  to  em]»l<»y  their  own  certified 
public  accountants,  provided  that  in  ascertaining  their 


costs  throui»li  their  own  certified  accountants  thev  shall 
comply  with  the  reipiiromonts  of  the  uniform  method  of 
cost  inclusion  adopted  and  approved  as  herein  pro- 
vided. 

(b)  AVhonovor  and  so  loni;'  as  the  Authority  deter- 
mines that  it  will  contribute  toward  the  accomplish- 
ment of  the  declared  ])ur])oses  of  the  Code,  and  when- 
ever it  is  satisfied  that  it  is  able  to  determine  the  costs 
under  the  uniform  method  hereinabove  mentioned,  the 
Authoritv  is  authorizinl  to  establish,  and  from  time  to 
time  revise,  mininuim  pi'ices,  to  ]»rotect  the  cost  of  the 
\  arious  types  of  containers  manufactured  by  the  Indus- 
try. Such  minimum  jiricos  shall  be  established  with 
due  I'euard  to  the  maintenance  of  free  competition 
anionu  tho  various  types  of  containers  with  the  prod- 
ucts of  other  industries,  and  to  the  encouraj^ement  of 
\lie  use  of  said  ])roducts;  and  shall  be  not  more  nor  less 
tlian  the  weighted  average  costs  determined  as  ])r()- 
vided  in  this  Article  and  under  such  rules  and  re.i»ula- 
tions  as  the  Authority  may  from  time  to  time  ado])t 
and  issue.  The  original  average  \vei,i»:hted  cost  and 
any  revisions  thereof  as  piovided  for  herein  shall  be 
approved  by  the  Administrator  as  ociuitable  and  fair 
before  bein,i»'  announced  by  tho  Authority. 

(c)  Until  the  Authority  shall  have  established 
minimum  ])rices  as  ]>rovided  in  Section  (b)  hereof,  no 
!iiember  of  this  Industry  shall  sell  any  type  of  container 
fx'low  his  own  cost  as  established  in  ])ara,ura])h  (a) 
except  in*!:  fo  meet  the  ccnnjM'lition  of  a  lower  cost  pro- 
ducoi-,  and,  ui)on  beinu'  notili<'d  by  the  Authority  that 
it  has  established  a  minimum  ]>rice  for  any  type  of 
container,  as  provi<led  in  parauraph  (b),  no  niember 
of  the  Industrv  shall  sell  anv  such  container  below  that 
minimum  ])rice. 

Article  IX— Cancellation  or  Modification 

This  Code,  and  all  tho  ])rovisions  thereof,  are  ex- 
pressly made  subject  to  the  rights  of  the  Piesident, 
in  accordance  with  tho  ])rovisions  of  subsection  (b)  of 
Section  10  of  the  National  Industrial  Hecovery  Act, 
from  time  to  time  to  cancel  or  modify  any  order,  a]>- 


proval,  license,  rule,  or  rouulation  issued  under  Title  I 
of  said  Act,  and  specifically,  but  without  lindtation,  to 
the  ri«rht  of  the  President  to  cancel  or  modify  his  ap- 
jiioval  n\'  this  Code,  or  any  conditions  imposed  by  him 
upon  his  ai>]n-oval  tliereof. 

After  <lu<'  notice  and  hearin,i::s  this  Code  may  be 
amended  u|M>n  the  recommendation  of  the  Code  Au- 
thority oi-  any  interested  party  or  irroup,  or  uijon  the 
Administrator's  own  notic«',  and  any  modification  so 
arrived   at    shall   be   etT<'ctive  when   aiqiroved  by   the 


V 


n-v 


i<lent, 


Article  X— Monopolies 


(a)  This  Code  shall  not  be  ct.nstruetl,  interpreted, 
nr  a]>plied  so  as  \n  i»romote  or  pt-rmit  monopolies  or 
nioiiopobstic  i>ractices,  and  shall  not  be  availed  of  for 
tliat   jnirpose. 

(b)  The  ]>rovisions  of  this  ( *ode  shall  not  be  so 
iiit«'ipreted  nr  administered  as  to  eliminate  or  to  op- 
ine-,-, or  to  dixi  iminate  auainst  small  enterprises. 

Article  XI— Violations 

Violation  by  any  pers(m  of  any  ])rovisions  of  this 
Code,  nv  til"  suindi-^sinii  of  aiiv  fal<e  statement  or  re- 
])ort  to  the  President,  or  to  the  Authority,  shall  con- 
stitute an  unfair  metliod  of  (-ompetition,  aiul  the  ofTen- 
der  shall  be  subject  to  the  penalties  imposed  by  tho 
National  Industrial  Hecovery  Act. 

The  Tobacco  World 


aoout  V^  i 


garettes 


\Ji  all  the  ways 

in  which  tobacco  is  used 

the  cigarette  is  the 

mildest  form 

You  know,  ever  since  the  In- 
dians found  out  the  pleasure 
of  smoking  tobacco,  there  have 
been  many  ways  of  enjoying  it. 

But  of  all  the  ways  in  which 
tobacco  is  used,  the  cigarette  is 
the  mildest  form. 

Everything  that  money  can 
buy  and  everything  that  Science 
knows  about  is  used  to  make 
Chesterfields.  The  tobaccos  are 
blended  and  cross-blended  the 
right  way  —  the  cigarettes  are 
made  right  —  the  paper  is  right. 

There  are  other  good  cigarettes, 
of  course,  but  Chesterfield  is 

the  cigarette  that^s  milder 
the  cigarette  that  tastes  better 


®  19)3.  LicciTT  &  MvBts  Tobacco  Co. 


'Tlu^S^^m'  'P^^  ^  ^^^ 


December  t$,  1933 


M 


Article  XII— Rules  of  Fair  Trade  Practice 

(a)  No  mcnibor  of  tlie  Industry  shall  make,  or 
permit  to  be  made,  direct  quotations  of  prices,  terms, 
or  quantities  guaranteed  for  a  period  in  excess  of  thirty 
days. 

(b)  No  member  of  the  Industry  shall  grant  cash 


discounts   in 


excess 


(»f 


Or 


ten   davs,   e.o.m.".   or 


'*  thirty  days  net,  e.o.m. ",  nor  extend  credit  hi  excess  of 
sixty  davs  from  net  due  date. 

(c)  No  member  of  the  industry  shall  secretly  otTer, 
allow,  or  permit  to  be  given  any  rebates,  commissions, 
refunds,  credit,  free  goods,  unearned  discounts, 
whether  in  the  form  of  money,  material,  or  otherwise, 
for  the  purpose  of  inlluencing  a  sale,  nor  shall  a  mem- 
ber of  the  industry  secretly  extend  to  any  customer 
any  special  service  or  privilege  not  extended  to  all 
customers  of  the  same  class. 

(d)  Xo  member  of  the  industry  shall  sell  cigar 
containers  on  consignment. 

(e)  Comwcnial  Bribcnj. — Xo  member  of  the  In- 
dustry shall  directly  or  indirectly,  give  or  permit  to 
be  given,  or  offer  to  give,  money  or  anything  of  value 
to  agents,  employees,  or  representatives  of  customers 
or  prospective  customers,  or  to  agents,  emi)loyees,  or 
representatives  of  competitors'  customers  or  prospec- 
tive customers,  without  the  knowledge  of  their  em- 
ployers or  j)rincipals,  as  an  inducement  to  influence 
their  employers  or  principals  to  ])urchase  or  contract 
to  purchase  from  the  makers  of  such  gift  or  offer,  or 


to  influence  such  employers  or  principals  to  refrain 
from  dealing  or  contracting  to  deal  with  competitors. 

(f )  No  member  of  the  Industry  shall  use  or  substi- 
tute in  the  sale  of  any  cigar  containers  any  materials 
of  a  superior  or  inferior  quality  to  that  specified  by  the 
customer,  or  specified  in  any  quotation  made  prior  to 
any  such  sale,  and  accepted  by  the  customer. 

(g)  Defarnaiion. — Xo  member  of  the  Industry 
shall  defame  competitors  by  falsely  imputing  to  them 
dishonorable  conduct,  inability  to  perform  contracts, 
questionable  credit  standing,  or  by  other  false  repre- 
sentations or  by  the  false  disparagement  of  the  grade 
or  quality  of  their  goods.  Any  person,  firm,  or  corpo- 
ration engaged  in  supplying  material  to  members  of 
the  Industry,  or  any  emploj^ee  of  any  such  person,  firm, 
or  corporation,  making  or  permitting  to  bo  made  any 
false  representations  as  to  any  member  of  the  Indus- 
try, his  financial  standing,  personal  integrity,  commod- 
ities, prices,  or  ability  to  serve  his  trade,  may  be  re- 
ported to  the  Authority  which  shall  promptly  report 
such  false  representations  to  the  proper  agency  of  the 
Code  of  Fair  Competition,  if  any  has  been  theretofore 
approved  by  the  President,  which  constitutes  the  stan- 
tlards  of  Fair  Competition  for  such  person,  firm,  or 
corporation. 

Article  XIII— Effective  Date 

This  Code  shall  be  effective  on  the  second  Monday 
after  the  date  of  its  a])proval  by  the  President. 


Parking  Problem  and  Retail  Stores 


{ Continued  from  Nov.  15  Issue) 


ERIIAPS  there  is  no  nmre  mooted  ])hase  of  the 
traffic  problem  than  thi'  subject  of  parking. 
Engineers,  architects,  traffic  experts,  and 
police  authorities,  ss  well  as  mercbants,  have 
all  expressed  themselves  on  this  point  at  length  and 
with  diverse  opinions. 

Streets  are  i)ublic  ])ro]>erty — not  to  be  abused,  but 
to  be  used  witli  convenience  for  the  good  of  the  great- 
est number.  Tlie  automobile  has  been  a  boon  to  human- 
ity. Shall  we  ostracize  it  from  business  streets  or  fill 
business  streets  with  so  many  of  these  vehicles  that 
life,  business,  and  property  are  in  danger!  Either  of 
these  methods  of  approach,  in  seeking  a  solution  to 
the  traffic  problem,  has  been  connnented  upon  by  traf- 
fic authorities  as  an  invitation  to  the  disintegration  of 
business  districts.  Undoubtedly,  some  arrangement 
will  be  devised  whereby  automobiles  may  serve  their 
greatest  use  in  all  areas  without  conflict  either  with 
each  other  or  with  other  street  traffic. 

A  few  moments  may  be  sufficient  for  the  automo- 
bile  which  stops  at  the  store  entrance  to  discharge 
potential  customers.  But  for  the  automobile  which 
awaits  without  a  driver  wliile  its  occupants  make  their 
purchases,  reported  opinion  is  that  either  the  stop  of 
a  reasonable  shopping  period  should  be  allowed  or 
else  no  period  at  all. 

Conditions  in  but  few  cities  are  said  to  have 
reached  the  point  where  the  "no  parking"  regulation 
is  necessary  in  retail  areas.  But  where  such  a  regu- 
lation is  deemed  advisable  because  of  extraordinary 
traffic  congestion,  the  narrowness  of  the  street,  a  steep 

14 


grade,  or  some  physical  condition  of  the  street,  it  is 
commonly  granted  by  merchants  that  it  is  wisdom  to 
employ  it.  In  the  vast  majority  of  cities,  however, 
parking  is  permitted  on  business  streets.  The  length 
of  time  of  the  j^arking  privilege  appears  to  be  the  de- 
batable point. 

If  it  is  desired  that  the  length  of  parking  time 
should  coincide  with  the  length  of  «i  shopping  period, 
as  is  generally  conceded,  the  question  then  becomes, 
**What  is  the  length  of  a  reasonable  shopping  pe- 
riod?'* The  present  questionnaire  survey  shows  that 
the  *' average''  shopping  ])eriod  may  range  from  three 
minutes  to  several  hours. 

When  the  amount  of  curb  space  at  the  disposal  of 
the  store  is  small  in  proportion  to  its  automobile  pat- 
ronage, chauffeur-driven  and  owner-driven,  it  has  been 
found  in  some  instances  that  such  space  could  be  used 
to  better  advantage  if  given  over  to  a  cleared  entrance 
way.  On  the  other  hand,  when  jiarking  facilities  are 
at  a  premium — that  is,  if  adjacent  stores  offer  cleared 
entrance  ways  with  no  parking  privileges — it  has  been 
found  to  be  to  the  advantage  of  a  close  group  of  stores 
if  some  of  them  provide  i)arking  space,  even  though 
that  parking  space  accommodates  only  a  few  cars.  If 
the  store  is  fortunate  enough  to  have  sufficient  curb 
space  for  both  a  cleared  entrance  way  and  parking,  it 
is  usually  thought  best  that  space  be  used  for  both 
of  these  purixiscs.  As  with  most  matters  concerning 
traffic  regulations,  no  set  rules  in  use  can  be  consid- 
ered as  applicable  to  all  stores.  Patronage  and  store 
location  usually  govenj. 

The  Tobacco  WorU 


BAYUK  BULLETIN 


WEOOOURnUtT 


VOLUME  I. 


DECEMBER  15,  1933 


NUMBER  25 


PHULOFAX 

(The  Retailer^s  Friend) 

SAYS 

^A  detective  says:  "I 
wonder  what  I'd  do  if  I 
^  were  the  criminal,"  .  .  . 
and  proceeds  according- 
ly. That  is,  he  puts  him- 
self in  the  "state  of 
mind"  of  the  criminal  he 
wants  to  capture. 
MORAL — A  good  sales- 
man arranges  his  sales  talk  based  on 
"state  of  mind"  of  the  dealer  he  wants 
to  sell.  Q 

Throughout  the  year,  a  salesman 
contacts  many  folks  aside  from  his 
own  customers  ...  he  BUYS  from 
the  haberdasher,  the  shoe-man,  etc., 
etc  Why  not  solicit  business  from 
them  on  your  featured  cigar  brand 
for  their  Christmas  Gifts  .  .  .  sell  'em 
but  the  order  belongs  to  the  retailer. 

B.  D.  Y.,  a  dealer,  asks  us :  "Do  you 
favor  price-marking  my  Christmas 
Offerings?"  Yes.  Many  a  sale  is 
made  when  price  is  known  as  against 
the  hesitancy  of  buyer  to  ask  the 
price.  Q 

"Tell  retailers  to  keep  a  list  of 
names  and  addresses  of  their  Christ- 
mas buyers  this  year  so  as  to  go  after 
them  again  next  year"  sends  in  O. 
JL  M.  Good  idea,  O.  L.  M. — thanks. 

Cigar  dealers,  salesmen  and  all 
others  directly  or  indirectly  connected 
with  the  cigar  business  should  give 
cigars  for  presents  and  thereby  pro- 
mote the  business  from  which  their 
own  livelihood  is  derived  .  .  .  and 
what  is  a  more  appropriate  present  to 
men  than  cigars? 


MEMOIRS  OF  ALEX   SMART 


Super-Salesman  Demonstrates 
Sure-fire  Sales  Diplomacy 

The  One-and  Only  Met  Hmart.  the  man 
uho  huH  held  a  thousand  jobs  [and  no 
ironden  in  thin  intitallment  of  hix  an- 
toundino  memoirs  rerealn  hin  puinlexs 
method  of  turning  bad  debts  into  worse 
ones.  ^______ 

Don't  mind  saying  that  when  the 
Boss  gave  me  those  three  or  four  days 
off  and  invited  me  to  see  him  the  next 
morning,  I  felt  pretty  chipper  .  .  . 
maybe,  he  had  it  in  his  head  that  I 
could  be  talked  into  becoming  a  part- 
ner on  basis  of  my  putting  up  my  sur- 
plus brains  instead  of  so  much  cash. 
The  least  I  could  do  would  be  to  listen 
to  his  proposition. 

I  decided  to  be  very  cooperative  and 
very  cordial  ...  so  I  got  all  dolled  up 
and  with  real  pep  emanating  from  my 
very  being,  casually  strolled  into  the 
office  of  the  Boss. 


Now  is  not  too  early  to  plan  for 
1934.  Are  you  covering  all  your  terri- 
tory? Any  revision  in  your  salesmen's 
routes?  What  is  your  big  job  in 
January?  Etc.?    Etc.? 

This  is  a  fine  thought.  Let  E.  J.  S. 
express  it  .  .  .  "I  request  each  one  of 
my  salesmen  to  write  me  freely  and 
frankly  the  manner  in  which  he  be- 
lieves he  can  do  more  business  in 
1934.  1  encourage  them  to  be  critical 
.  .  .  with  the  only  restriction  that 
when  they  say  any  1983  plan  was 
wrong,  they  must  suggest  a  better 
procedure,  m  their  opinion.  All  letters 
are  carefully  reviewed  and  many  a 
worthy  idea  comes  from  my  salesmen 
as  a  result."      o_ 

??????  about  Alex  Smart.  How 
old  is  Alex?  Alex  celebrated  the 
Fifth  Anniversary  of  his  45th  Birth- 
day on  June  8th. 

Is  Alex  married?  Alex  WAS  mar- 
ried and  his  wife  is  still  living. 

Is  Alex  working  now?  An  ambig- 
uous question. 

When  was  Alex's  picture  taken  as 
reproduced  in  this  journal?  It  was 
taken  four  years  ago  and  no  reward 
offered  for  its  return. 


D.B.L 

«.  wM  BAYITK  aCARS,  INC.,  PWto- 
,^Mmktn    •/  >•*•    ^•n    aimem    1897 


"Good    morning,  Mr.  Boss,"  said  I. 

"What  makes  you  think  it  is  a 
good  morning?"  said  he.  Before  I 
could  ask  what  he  meant,  he  kept  on 
with — "I  think  it  is  a  bad  morning 
for  you  'cause  you  and  I  are  quits  .  .  . 
you  can't  work  for  me  another  minute 
.  .  .  here's  your  money  for  the  rest  of 
the  week.  ...  As  a  little  bit  of  ad- 
vice, don't  tell  anyone  I  paid  you  for 
working  as  a  salesman  because  you 
might  go  to  jail  for  obtaining  money 
under  false  pretense." 

The  second  he  got  through  with  his 
harangue,  I  jumped  to  the  conclusion 
that  I  wouldn't  work  for  him  under 
any  consideration.  .  .  ,  His  big  gag  in 
employing  salesmen  was  that  they 
should  go  out  and  sell  enuf  stuff  so 
that  the  House  could  make  some  profit 
.  .  .  that  salesmen  should  have  what 
he  called  "initiative"  but  must  abide 
by  the  policy  of  the  House  .  .  .  that 
someone  had  to  be  in  authority  and 
maybe  the  fellow  that  had  his  own 
money  at  stake  should  be  selected  to 
exercise  that  authority.  Get  me  right, 
I  don't  endorse  these  erratic  ideas  .  .  . 
I'm  just  setting  forth  the  wonderful 
wanderings  of  this  particular  Boss' 
mind.  To  my  own  way  of  thinking  if 
this  Boss  had  one  real  thought  in  his 
head,  that  thought  would  die  of  lone- 
someness. 

Outsmarting  a  Dead  Beat 

I  don't  want  to  divorce  myself  from 
this  jobber  without  relating  an  inci- 
dent on  post-dated  checks. 

In  my  self-acknowledged  broad- 
mindedness,  I'll  agree  that  at  a  gen- 
eral meeting  of  all  the  suffering  sales- 
men of  this  jobbing  house,  all  of  us 
were  brow-beaten  into  the  decision 
not  to  deliver  more  merchandise  on 
post-dated  checks.  At  the  time  of  this 
meeting,  I  had  a  date  and  am  ready 
to  confess  I  didn't  get  all  that  was 
said  on  the  subject  of  post-dated 
checks.  At  that,  I  was  a  business  man 
together  with  being  a  top-notch  sales- 
man and  what  matters  if  I  were  a 
little  inattentive  .  .  .  strong  probabil- 
ities are  that  I  handled  more  post- 
dated checks  in  my  checkered  career 
than  the  Boss  himself  and  if  one  is  to 
learn  from  experience,  I  knew  all 
there   was   to  know   about   baggage 


checks  and  rubber  checks  as  well  as 
post-dated  checks. 

But  to  stick  to  my  subject — one  of 
our  customers  owed  us  $48.  The  in- 
voice was  90  days  old  and  for  some 
reason  or  other  the  Boss  classified  it 
as  a  "past  due  bill."  When  I  called 
on  him  this  certain  day,  I  was  very 
careful  not  to  mention  the  money  he 
owed  us  because  he  might  get  a  little 
peeved  and  not  be  inclined  to  give  me 
an  order. 

So  I  got  the  order  first  and  de- 
livered the  goods  .  .  .  following  thru 
on  my  systematic  manner  of  pro- 
cedure, I  then  asked  him  if  he  felt  as 
tho  he  would  like  to  pay  the  old  bill. 
He  seemed  to  be  in  good  humor  so  I 
took  no  chance  of  offending  him  by 
diplomatically  bringing  the  subject  up 
with  him. 

He  said  that  maybe  if  he  owed 
the  bill,  perhaps,  he  might  as  well 
consider  paying  it.  He  didn't  ask 
me  to  but  I  took  the  cash  discount  off 
and  told  him  the  amount  was  $37.04. 
He  then  remarked  that  he  just  remem- 
bered he  had  another  bill  to  pay  to 
another  house  that  were  pressing  him 
pretty  hard  but  promised  me  if  I  came 
in  the  following  week,  he'd  give  me  a 
check.  Felt  that  I'd  catchell  after  de- 
livering the  merchandise  if  I  didn't 
take  check  back  to  Boss.  Of  course,  I 
couldn't  tell  him  that  but,  as  in  all 
cases  of  emergency,  my  old  thinking 
tank  worked  fast  and  I  replied,  "I'm 
going  to  be  busy  next  week  .  .  .  sup- 
pose you  give  me  a  check  and  date  it 
next  week."  Man,  he  fell  for  that  like 
a  ton  of  bricks.  Readers,  there's  a 
striking  demonstration  of  diplomacy. 

^Goodbye  Boss,  Pm  Through^ 

Well,  the  next  week  I  was  in  the 
office  and  heard  the  Boss  ask  the  book- 
keeper how  much  Bill  Nogude  owed 
.  .  .  commented  that  he  could  cfnly 
owe  one  bill  but  what  was  the  amount. 
Bookkeeper  said,  "What's  the  matter. 
Boss,  with  Nogude?"  And  the  Boss 
replied,  "He  blew  up  yesterday  and 
skipped  town." 

When  the  Bookkeeper  told  the  Boss 
he  owed  one  bill  and  had  one  post- 
dated check,  the  Boss  just  was  dumb- 
founded but  I  had  my  say,  you  can  bet 
your  life.  "Boss,  how  did  I  know  he'd 
fly  the  coop  before  he  paid  the  check? 
What  do  you  think  I  am, — a  mind- 
reader  .  .  .  and  at  that,  even  if  he  did 
stick  us  for  $100  or  so,  that's  just 
$100  less  volume  of  business  your 
competitor  done,  and  if  we  were  the 
only  house  that  got  hooked,  it  was  be- 
cause he  didn't  owe  the  other  jobbers 
anything.  They  were  too  dumb  to  sell 
him." 

I  coulda  said  plenty  but  the  Boss 
calmly  said,  "Please,  Alex,  get  out 
on  your  route  before  an  accident 
happens  that  might  earn  me  a  Medal 
of  Honor.  If  you  were  to  sell  your 
brains,  you'd  never  be  able  to  deliver 
them.  Please,  go  to  work  ...  no, 
don't  go  to  work,  the  shock  might  kill 
you." 

Oh,  I  put  up  with  plenty  with  that 
Boss  and.  as  remarked,  several  para- 
graphs back,  I  was  happy  to  have  him 
(Contirwui  in  next  column) 


TAKE  A  TIP  FROM  THE 
DEPARTMENT  STORE 

Mr.  Cigar  Merchant,  put  your  hat 
on  and  make  a  little  tour  of  the  de- 
partment stores  in  your  town.  We  can 
promise  you  a  liberal  education  in 
how  to  make  your  store  Christmasey. 

This  is  the  one  time  of  the  year 
when  women  are  large  purchasers  of 
cigars.  Make  your  store  attractive 
to  them.  Clean  up,  brighten  up,  doll 
up  your  shop. 

Make  eye-catching  displays  of  your 
pipes,  cigar  lighters  and  smokers' 
accessories.  Pay  special  attention  to 
your  displays  of  cigars,  particularly 
those  with  Christmas  wrappers.  Put 
up  the  attractive  posters  furnished  by 
the  manufacturers.  That's  what 
they're  made  for. 

And  don't  be  bashful  about  putting 
big,  readable  price  tags  on  everything. 
Some  customers,  particularly  women, 
are  timid  about  asking  prices.  But 
a  good  bold  price  tag  often  makes  an 
item  look  like  a  "bargain"  even  when 
it  isn't. 


WHAT  STORE  FIXTURES 
THINK  ABOUT 

Here's  a  conversation  overheard  in 
one  cigar  store  by  our  old  friend,  John. 
Quigley ; 

snow  CASE:  If  the  boss  wonld  wash  my 
face  once  ia  a  while,  the  customt^rs  would 
be  able  to  see  what  I  have  to  offer. 

SHOW  WINDOW:  Wish  I  worked  for  that 
smart  merchant  across  the  street.  Look 
at  me.  I've  pot  the  higgle-de-piggh'dles.  If 
the  boss  would  only  arrange  me  neatly 
I  could  be  putting  dollars  In  the  cash 
register  Instead  of  a  poor  impression  in 
the  public's  mind. 

FEATIUE  COUNTER:  I  used  to  make  a 
lot  of  money  for  the  boss  when  I  carried 
quality  brands.  Now,  I'm  nothing  but  a 
bargain  counter.  And  no  matter  how  we 
cut  prices  the  fellow  down  the  street  can 
alwavs  go  us  one  better. 

LKMITS  :  There  are  «ix  of  us  In  the  store, 
but  only  one  or  two  of  us  on  duty  most 
of  the  time.  It  may  cost  the  boss  a  few 
pennies  to  keep  us  all  lit  up.  But  it's 
costing  him  dollars  not  to. 

We  only  hope,  Mr.  Retailer,  your 
fixtures  aren't  saying  things  like  that 
about  you. 


BAYl'K     BRANDS    BUILD    BUSINESS 

Bavuk  Philadelphia  Perfecto 
Ilavana  Ribbon 
Mapacuba 

Charles  Thomson 
Prince  Hamlet 


help  me  make  the  decision  to  quit  him. 
Business  is  business  and  I  had  my 
own  welfare  to  safeguard.  I  didn't  feel 
sore  at  the  Boss  ...  in  a  way,  I  felt 
sorry  for  him  ...  he  might  get  some- 
body to  take  my  route  but  he'd  never 
get  anyone  to  take  my  place  ...  no 
one  who  had  the  business  ideas  I  had. 
Maybe,  the  fault  was  that  I  couldn't 
sell  'em  to  this  particular  Boss  but 
you  can't  even  sell  grave  stones  to  a 
dead  man  so  that's  no  reflection  on 
me.  I  was  now  going  to  offer  what  I 
had  to  some  manufacturer  . .  .  chances 
were  that  at  least  fifty  had  heard 
about  me  and  I'd  make  'em  bid  for  my 
services. 

In  the  next  inslallment  Alex  the  Great 
breaks  into  the  big  league.  This  time,  it 
is  a  nianufacturrr  who  is  given  the  op- 
portunity  of  going  placrs  under  the 
guidance  of  "Brains''  Smart.  But— •• 
Alex  finds — manufacturer  or  jobber, 
they're  all  alike.  The  bigger  they  are, 
the  dumber.  Don't  miss  this  next  one. 

—THE  EDITORS 


HIbAt)El2i>IiIA. 


Load  Santa  Glaus  With  Cigars 

HAT'S  a  lot  of  bolonisli  bunk,"  says  Frank 
Trufax,  distributor  of  Bayuk  Cigars,  corner 
of  Knowledge  and  Experience  Streets,  Any- 
town,  U.  S.  A.,  in  his  eighty-third  letter  of  a 
series,  this  one  addressed  to  the  guy  who  believes  that 
** there  ain't  going  to  be  no  Christmas  business  this 
year. ' ' 

**If  there's  a  December  25th  this  year,  there's 
going  to  be  a  Christmas  this  year,  and  you  can't  tell 
me  that  all  the  calendar  makers  made  the  same  mis- 
take. Maybe  the  big  boss  at  the  furniture  factory  is 
not  going  to  give  $20  gold  pieces,  but  he  is  going  to 
give  something.  Maybe  Mom  isn't  going  to  give  Pop 
a  set  of  24-karat,  gold,  ditimond-studded  cuff  links, 
but  she  is  going  to  give  him  something. 

**And  that  something  can  be  cigars,  if  the  chap 
who  sells  cigars  SELLS  cigars.  Old  Santa  Claus  w^ill 
have  just  as  many  presents  in  his  pack  as  ever  before, 
but  maybe  not  so  ex])ensive.  Cigars  are  the  most  ac- 
ceptable, non-expensive  remembrance  that  money  can 
buy.  But  Sis,  Mom,  Pop,*  the  boss  and  the  whole 
shebang  can't  buy  Christmas  cigars  if  your  customers 
haven't  got  Christmas  cigars  to  sell,  and  you,  my 
salesmen,  are  the  sellers  of  cigars.  The  first  play  is 
up  to  you. 

*'Get  the  cigars  prominently  displayed  and  let 
cigars  holler  the  appropriate  answer  to  Mr.  and  Mrs. 
Shoppers'  question:  *  What '11  I  give  him  for  Christ- 
mas!' " 

Harry  Catlin,  Bayuk  salesman  stationed  at  Xew 
York,  was  a  recent  visitor  at  headquarters.  .  .  .  Eli 
Witt  Cigar  Company,  Tampa,  Fla.,  is  making  nice 
progress  in  the  sales  of  Bayuk  Phillies  in  its  terri- 
tory. .  .  .  Henry  Gunst,  associated  \vith  Cliff  Weil 
Cigar  Co.,  Richmond,  Va.,  was  a  dropper-inner  last 
week  at  Ninth  Street  and  Columbia  Avenue.  .  .  . 
Roy  Barkman,  Michigan  territorial  manager,  was  also 
at  headquarters,  pressing  for  additional  shipments  of 
holiday  packages. 


Mrs.  Sigmund  Rothschild 

Mrs.  Sigmund  Rothschild,  mother  of  Harry  S. 
Rothschild,  president  of  Bayuk  Cigars,  Inc.,  died  on 
Wednesday,  December  6th,  in  Detroit,  where  she  had 
lived  for  many  years.  She  was  in  her  ninety-first  year. 
She  will  be  sadly  missed  by  a  wdde  circle  of  friends. 

J6 


Trade  Notes 


Briggs  smoking  tobacco  (P.  Lorillard  k  Co.),  dis- 
tributed here  through  Yahn  &  McDonnell,  is  enjoying 
a  splendid  sale,  particularly  in  the  wooden  one-pound 
kegs,  and  has  every  evidence  of  becoming  a  leader  in 
this  territory  among  the  high-grade  brands. 


Grabosky  Bros.,  Inc.,  21  N.  Second  Street,  are  ex- 
periencing a  splendid  volume  of  business  on  their 
Royalist  cigac  which  is  keeping  the  factory  running 
to  capacity.  New  territories  recently  opened  are  con- 
tributing their  share  to  this  fine  volume. 


Yahn  &  McDonnell  are  announcing  a  reduction  in 
the  retail  price  of  the  Blackstone  panetela  extra,  for- 
merly priced  to  retail  at  ten  cents.  The  established 
retail  price  is  now  two  for  fifteen  cents,  with  the  whole- 
sale price  reduced  accordingly,  and  retailers  and  con- 
sumers are  responding  to  the  new  price  in  splendid 
fashion. 


John  Wagner  &  Sons  report  a  hea%n7^  demand  for 
Don  Sebastian  and  Garcia  y  Vega  brands,  so  that  the 
factories  in  Tampa  are  being  pushed  to  their  utmost 
to  keep  them  supplied. 

Their  own  Monticello  brand  of  cigars,  cigarettes 
and  smoking  tobacco  is  also  enjoying  a  splendid  call 
at  this  time. 

Due  to  unsettled  labor  conditions  in  Havana,  no 
shipments  of  these  imported  cigars  are  being  made, 
which  is  very  unfortunate,  particularly  at  this  season 
of  the  year. 


What,  to  our  mind,  is  the  most  beautiful  display 
in  the  tobacco  field  in  this  city,  is  to  be  seen  in  the  M.  J. 
Dalton  window,  (317  Chestnut  Street,  arranged  by  John 
Flanigan,  of  that  stand.  The  background  is  of  beauti- 
ful white  curled  plush  with  a  delightfully  attractive 
display  of  famous  brands  of  cigars,  and  smokers'  ac- 
cessories. Cigars  displayed  include  such  famous 
brands  as  Corona,  As  You  Like  It,  Berinc:,  Medalist, 
Partagas,  etc.,  with  just  enough  fine  pipes,  lighters,  ash 
receivers,  etc.,  neatly  arranged  so  as  to  make  the  dis- 
play unusually  attractive. 

Th*  Tobacco  World 


News  from  Congress 

(Contmued  from  Page  6) 


in  the  1932  acreage.  In  the  crop  year  1932-33  prices 
of  hurley  and  tho  ikie-cured  types  showed  considerable 
improvement,  prices  of  other  non-cigar  types  also 
increased  slightly,  but  prices  of  the  cigar  types  declined 
to  new  low  levels." 

Decision  to  apply  the  provisions  of  the  Adjust- 
ment Act  to  the  cigar  types  first  was  motivated  largely 
by  the  fact  that  growers  of  these  types  were  suffering 
more  acutely  from  the  accumulation  of  surplus  than 
the  growers  of  any  other  types.  To  this  was  added 
the  further  consideration  that,  at  the  time  the  tobacco 
sections  of  the  Agricultural  Adjustment  Administration 
was  creatinl,  the  ])lanting  of  the  1933  crop  of  cigar  to- 
bacco was  not  as  far  advanced  as  the  planting  of  other 
tobaccos,  and  it  was  believed  that  a  i)lan  for  acreage 
reduction  tor  19:>3  conld  be  put  into  operation  more 
etYectivcly  for  the  cigar  types. 

Cj3     Ct3     Cj3 

\V()  projects  were  undertaken  to  reduce  the  size 
of  tli<'  1933  crop  of  cigar  tobacco,  it  was  pointed 
out,  tile  most  extensive  of  which  related  to 
the  four  distriets  producing  filler  and  hinder 
types,  the  other  to  wiapper  tyi)es,  it  was  explained. 
In  initiatini*  tiiis  program,  the  Administration  encoun- 
tered but  few  diflieulties,  the  most  important  being 
the  inability  of  many  farmers  to  understand  why  they 
should  be  limited  in  the  use  of  the  land  on  which  ])ay- 
ments  were  made  when  it  was  taken  out  of  tobacco  pro- 
duction. Another  difliculty  related  to  the  base  tobacco 
acreage,  and  it  was  found  that  "some  growers  ad- 
justed acreage  in  an  effort  to  help  improve  the  tobacco- 
supply  situation,  but  probably  most  of  them  had  in 
mind  imi)roving  their  own  financial  position.** 


Production  Adjustment  Plan 

Under  the  terms  of  the  cigar-leaf  production  ad- 
justment plan,  growers  in  the  Wisconsin-Minnesota 
district  are  given  an  opportunity  to  bring  the  supply 
of  their  product  in  line  with  market  requirements  with- 
out having  to  sacrifice  their  income  from  tobacco  in 
so  doing.  Growers  who  nuike  the  required  reductions 
will  be  paid  for  doing  so. 

Connnenting  on  the  plan,  J.  B.  Hutson,  acting 
chief  of  the  tobacco  section  of  the  Agricultural  Ad- 
justment Administration,  pointed  out  that  it  is  offered 
on  a  businesslike  basis.  "We  believe  that  the  pay- 
ments offered  are  large  enough  so  that  the  farmers 
who  qualify  under  the  plan  will  have  a  larger  net 
balance  at  the  end  of  the  year  than  those  who  do  not 
qualify," '  Mr.  Hutson  said.  **It  is  a  plain  and  simple 
business  ])roi»osition  and  we  believe  that  after  the 
grower  studies  it,  he  will  agree  with  us." 

Extend  Time  for  Code  Briefs 

The  Agricultural  Adjustment  Administration  ex- 
tended the  time  for  filing  briefs  on  the  proposed  code 
of  fair  competition  for  tlie  cigar  manufacturing  indus- 
try to  mi<lnight,  December  11th.  A  public  hearing  on 
the  proi)osed  code  was  held,  November  22d  and  23d. 
The  time  for  filing  briefs  was  to  have  ended  December 
4th.  All  briefs  were  filed  with  the  Chief  Hearing  Clerk 
of  the  Agricultural  Adjustment  Administration. 

December  15,  I933 


P.   LORILLARD  COMPANY,  Inc. 

119  West  40th  Street  •  New  York  City 

Is  offering  an  unusuolly  attractive  line  of  Christmas  Wrapped 
Packages  this  year . . .  packages  that  will  help  you  sell  Merchandise 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOaATION        ,^^S?9)N<% 
OF  UNITED  STATES  ^^JTW?^ 

jeSSE  A.  BLOCH.  Wheeling.  W.  Va President 

CHARLES  J.  EISENLOHR.  Philadelphia.  Pa Ex-Preaideot 

JULIUS  LICHTENSTEIN.  New  York,  N.  Y Vice- President 

WILLIAM  BEST.  New  York,  K.  Y Chairman  Executive  Committee 

MAI.  GEORGE  W.  HILL,  New  York,  N.  Y Vice-Preaident 

GEORGE  H.  HUMMELL,  New  York,  N.  Y Vice-Pretident 

H.  H.  SHELTON,  Washington,  D.  C  Vice-President 

WILLIAM  T.  REED.  Richmond.  Va Vice-President 

HARVEY  L.  HIRST.  Philadelphia,  Pa Vice-President 

ASA  LEMLEIN.  New  York,  N.  Y Treasurer 

CHARLES  DUSHRIND.  New  York,  N.  Y Counsel  and  Managing  Director 

Headquarters,  341  Madison  Ave.,  New  York  City 

ALLIED  TOBACCO  LEAGUE  OF  AMERICA 

W.  D.  SPALDING,  Cincinnati.  Ohio  President 

CHAS.  B.  WITTROCK,  Cincinnati,  Ohio Vice-President 

GEO.  S.  ENGEL.  Covington,  Ky Treasurer 

WM.  S.  GOLDENBURG,  Cincinnati,  Ohio  Secretary 

ASSOQATED  CIGAR  MFRS.  AND  LEAF  TOBACCO  DEALERS 

iOHN  H.  DUYS.  New  York  City  President 
IILTON  RANCK,  Uncaster,  Pa First  Vice-Presiden* 

D.  EMIL  KLEIN,  New  York  Qty  Second  Vice-President 

LEE  SAMUELS,  New  York  City  SecreUry-Treasurer 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

JACK  A.  MARTIN,  Newark.  N.  J President 

ALBERT  FREEMAN.  New  York,  N.  Y First  Vice-President 

IRVEN  M.  MOSS.  Trenton,  N.J Second  Vice-President 

ABE  BROWN,  180  Grumman  Ave.,  Newark,  N.  J SecreUry-Treasurer 

NEW  YORK  CIGAR  MANUFACTURERS'  BOARD  OF 

TRADE 

ASA  LEMLEIN  ....President 

SAMUEL  WASSERMAN  Vice-President 

THE  NATIONAL  ASSOCIATIONS  OF  TOBACCO 

DISTRIBUTORS 
C  A.  JUST,  St.  Louis,  Mo President 

E.  ASBURY  DAVIS,  Baltimore,  Md Vice-President 

E.  W.  HARRIS.  Indianapolis.  Ind Vice-President 

JONATHAN  VIPOND.  Scranton,  Pa Vice-President 

GEO.  B.  SCRAMBLING,  Cleveland,  Ohio  Tmsnrer 

MAX  JACOBOWITZ,  84  Montgomery  St.,  Jersey  City,  N.  J Secretary 


Establiihed    1886 


"BEST  OF  THE  BEST" 


^^^^^^!^ijL  A.  SANTAELLA  &  CO. 

Office,  1181   Broadway,  New  York  City 

FACTORIES:  Tampa  and  Kep  West.  Florida 


OUR  HIGH-GRADE  NON-EVAPORATINO 

CIGAR  FLAVORS 

Make  tobacco  in«ICo>v  and  smooth  In  charactat 
and  Impart  a  most  palatable  flavor 

FUYORS    FOR    SMOKING    and    CHEWING    TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BKTUN.  AKOMATIZEI.  BOX  FLAVOBS.  PASTE  SWEETENEBS 

FRIES  8k  BRO.,  92  Reade  Street.  Ne^  York 


:iv»;(,'^tv^:\ty:'Atyc'v»y:^»vj^tvj:vtA':v»A^vs/jtvsevft^^ 


Classified  Column 

The  rate  for  this  column  it  three  cents  (3c.)  a  word,  with 
a  minimum  charge  of  seventy-five  cents  (75c.)  payabls 
strictly  in  advance. 


urir«vir«virr»ii«a«vir«vt5«a««t/^^ 


POSITION  WANTED 


CIGAR    SALESMAN    COVERING    EASTERN    PENNSYLVA- 
NIA and  Local  Territory  desires  connection.     Large  following. 
Address  Box  No.  580,  "The  Tobacco  World." 

Newspaper  and  magazine  advertising  executive,  thoroughly 
experienced,  formerly  with  local  newspapers  and  agencies,  and  also 
advertising  manager.  Position  with  firm  desiring  an  advertising  man, 
salesman  or  assistant  to  manager.  Knows  marketing,  merchandis- 
ing and  distribution.  Salary  not  as  important  as  opportunity  to 
demonstrate  actual  worth  and  ability.  References  the  highest. 
Address,  F.  H.  Riordan,  5915  Webster  Street,  Philadelphia,  Pa. 


CIGAR   FACTORY   SUPERINTENDENT.    MORE   THAN   20 
Years'    Experience   With   One   of  the    Largest    Manufacturers. 
Hand  work  or  automatic  machines.    Address  Box  560,  care  of  **The 
Tobacco  World." 


FOR  RENT 


OFFICE  AND  FLOORS  FOR  CIGAR  MANUFACTURING  OR 
STORAGE — No  parking  restrictions;  good  location;  low  rent; 
freight  elevator  and  loading  platform.    Will  divide.     Metals  Coating 
Company  of  America,  495  North  Third  Street,  Philadelphia. 

HAVANA  CIGARS 

BEER  WITHOUT  CIGARS,  IS  LIKE  KISSING  WITHOUT 
LOVE^ — Adopt  as  your  slogan,  "Kiss  your  beer,  but  love  your  ci- 
gars." Specially  those  Havana  blended,  "Good  to  the  last  PuflF," 
manufactured  by  A.  Ramirez  &  Co.,  Post  Office  Box  1168,  Tampa, 
Fla.    Write  them  for  particulars  today. 


Tobacco  Merchants'  Association 
Registration  Bureau,  SEw'iorcm 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916. 
Registration,         (see  Note  A),        $5.00 
Search,  (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  mllowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
cnants    Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
Sfn,  7«/^^  *M,*l'  but  less  than  twenty-one  (21).  an  additional  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
Ji^^nnV  *'.'.  u  '*V  *''*?  thirty-one  (31),  an  additional  charge  of  Two  Dollar. 
l»^.w>  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported- 


REGISTRATIONS 
BRIDGE  OF  SIGHS:-46,258.     Fc.r  all  tobacco  products.     October 

6,  1933.     Consolidated  Litlio.  (.  orp.,  Brooklyn,  X.  V, 
^AYANN: — 46,265.     I'\»r  all  tobacco  products.     Xoveuiber  28    1933 

Consolidated  Litho.  Corp..  Brooklyn,  X.  Y. 


TRANSFERS. 

WONOVER:— 27,069  (Tobacct>  World).  For  cigars,  cigarettes, 
stogies,  cheroots,  chewing  and  smoking  tobacco.  Registered  July 
21,  1913,  by  Kiinniig-Robinson  Co.,  Philadelphia,  Pa.,  and  acquired 
by  transfer  by  L.  p.  Kininiig.  Philadelphia,  Pa.,  and  re-transferred 
to  Richard  P.aylin,  Cluster.  Pa.,  Xoveinber  23,  1933. 

EL  CORONEL:— 23,156  (Trade-Mark  Record).  For  cigars.  Regis- 
tered August  22,  1900,  by  Godfrey  S.  Mahn,  Xew  York,  N.  Y.  Ac- 
quired by  transfer  by  L.  P.  Kinimig,  Philadelphia.  Pa.,  and  re- 
transferred  to  Richard  Baylin,  Chester.  Pa..  November  23,  1933. 

YUCANA: — 32,423  (Trade-Mark  Record).  For  cigars,  cigarettes 
and  tobacco.  Registered  November  19,  190(.,  by  Godfrey  S.  Mahn, 
Perkasie,  Pa.  Acquired  by  transfer  by  L.  P.  Kimmig,  Philadel- 
phia, Pa.,  and  re-transferred  to  Richard  Bavlin,  Chester,  Pa., 
November  23,  1933. 

MAHNROSA:— 46,262.  For  cigars.  Registered  November  27,  1933, 
by  Richard  Baylin,  Chester,  Pa.  (This  certificate  is  issued  upon 
presentation  made  to  us  that  the  trade-mark  or  trade  name  herein 
specified,  though  apparently  not  heretofore  registered  in  any  of 
our  affiliated  bureaus,  has  been  actjuired  by  a  transfer  from  L.  P. 
Kimmig,  Philadelphia.  l*a.,  November  23,  1933.) 

DON  EQUESTRO:— 21,888  (Trade-Mark  Record).  For  cigars. 
Registered  December  8,  1899,  by  Henry  Urucker,  New  York,  N.  Y. 
Through  mesne  transfers  acquired  by  Meyer-Mohaske  Co.,  Detroit, 
Mich.,  and  re-transferred  t<»  .American  Box  Supply  Co.,  Detroit, 
Mich.,  November  27,  1933. 

GENERAL  ALEXANDER  MACOMB:— 31,187  (Tobacco  Leaf). 
For  cigars,  cigarettes,  chert»uts  and  t<»bacco.  Registered  February 
21,  1900,  by  T.  .\.  Wads  worth,  Detroit,  Mich.  Transferred  by 
Wadsworth-Campbell  Box  Co.,  successor  to  the  registrant,  to  the 
American  Box  Supply  Co.,  Detroit,  Mich.,  November  20,  1933. 

THE  NATURAL  AROMA:— 14,275  (U.  S.  Tobacco  Journal).  For 
cigars,  and  12,451  (Tt»bacco  Leaf),  for  all-tobacco  cigarettes.  Reg- 
istered -Xpril  13,  1892.  and  September  23,  189<»,  respectively,  by 
Chas.  L.  Feinberg.  New  York,  N.  \  .  Through  mesne  transfers 
acquired  by  Julius  Klorfein,  New  \  «»rk,  N.  Y .,  and  re-transferred  to 
(iarcia  (irande  Cigars,  Inc.,  New  York.  N.  Y..  November  28,  1933. 

NATURAL  AROMA:— 24,530  (Trade-Mark  Record;.  For  cigars, 
cigarettes  and  tobacco.  Registered  May  2,  1901,  by  Charles  F'ein- 
berg,  Brooklyn,  N.  Y.  Through  mesne  transfers  accjuired  by  Julius 
Klorfein,  New  Ytjrk,  N.  Y..  and  re-transferred  to  Garcia  Grande 
Cigars,  Inc..  New  \'t>rk,  X.  \  .,  .November  28,  1933. 

SEMPER  BENE:— 30,676  (C.  S.  Tobacco  Journal).  Fi.r  cigars, 
cigarettes  and  tobacco.  Registered  September  11,  1905,  by  Chas. 
Stutz  Co.,  New  York,  N.  Y.  Transferred  to  J.  Klorfein,  New  York, 
N.  Y.,  and  re-transferred  to  Garcia  Cirande  Cigars,  Inc.,  New  York, 
X.  Y..  November  28,  19.?3. 

FAVORITE  BRAND:— 21,492  (Tra<le-Mark  Record).  1  or  cigars. 
Registered  September  22,  1899,  by  O.  L.  Schwencke,  New  York, 
N.  Y.  Through  mesne  transfers  acciuired  by  Julius  Klorfein,  New 
York,  N.  Y.,  and  re-transfcrred  to  (Jarcia  (irande  Cigars,  Inc., 
New  York,  N.  Y..  November  28,  1933. 

THE  CHAS.  LEO  CIGAR:— 13,906  (C,  S.  Tobacco  Journal).  For 
cigars.  Registered  December  11,  1891,  by  Ch.  L.  I'einberg.  New 
York,  N.  Y.  Through  mesne  transfers  acquired  by  Julius  Klorfein, 
New  York,  X.  Y.,  and  re-transferred  to  (iarcia  (irande  Cigars,  Inc., 
New  York,  N.  Y..  November  28.  1933. 

GILT  EDGE  BRAND:— 21,500  (Trade-Mark  Record).     For  cigars. 


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