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Title:  The  Tobacco  world,  v.  63,  no.  1  -  6 
Place  of  Publication:  Philadelphia,  Pa. 
Copyright  Date:  1943 


Master  Negative  Storage  Number:  MNS#  PSt  SNPaAg190.4 


Volume  63 

no.  1  - 
1943 


Volume  63 
no.  7-12 
Missing 


LIBRARY 

H  E  C  E  1  V   E  D 

JAN  7    1943 

J  A   N  U  ^  ll^tnt  •(  Africuhuff 

1943 


A 


ESTABLISHED 

1881 


HIGHEST-PRICED  CIGARS 
SHOW  BIG  GAIN  IN  NOV. 

Highest-priced  cigars — those  selling  at 
over  15  cents  each — more  than  doubled 
in  U.  S.  production  in  November,  1942, 
as  compared  to  the  same  month  in  the 
previous  year.  The  output  was  nearly 
214  times  as  great,  based  on  sales  of 
revenue  stamps. 

New  Classes  F  and  G,  corresponding  to 
old  Classes  D  and  E,  totaled  13,034,780, 
as  compared  to  5,854,340,  an  increase  of 
7,180,440,  or  122.7  per  cent. 

Other  classes  of  cigars,  as  well  as 
chewing  and  smoking  tobacco,  declined. 
Cigarettes  gained  19.29  per  cent.;  large 
cigarettes  25.77  per  cent.,  and  snuff  0.47 
per  cent. 


r 


L 


HoBART  B.  Hankins — Editov 


Business  Manager — B.  S.  Phillips 


Copyright  1943,  Liggett  &  Mvers  Tobacco  Co 


THE  TOBACCO  WORLD 


Vol.  63 


JANUARY,  1943 


No.  1 


IIE  Marines  have  landed  and  have  your  Christ- 
mas cigars  well  in  hand.  So  have  Uncle  Sam's 
soldiers  and  sailors.  You  can  blame  it  on  them 
if  you  didn't  get  any  cigars  for  Christmas  this 
year.  Many  leading  brands  were  unobtainable  for  box 
gift  purchases  just  before  Christmas  and  a  survey  of 
manufacturers,  conducted  by  the  Cigar  Institute  of 
America,  indicates  that  a  major  reason  was  a  con- 
tinued increase  in  government  buying  of  cigars  priced 
at  11  cents  and  at  6  cents  or  less  for  the  armed  forces 
and  our  Allies.  As  a  result,  civilian  supplies  had  to  be 
curtailed.  Sales  of  higher-priced  brands  rose  steadily, 
but  even  in  the  top  price  brackets  demand  far  exceeded 
production.  Deliveries  of  all  classes  of  cigars  were  re- 
tarded by  the  government's  delay  in  inakmg  new  rev- 
enue tax  stamps  available  to  manufacturers.  Although 
no  cigars  could  be  delivered  after  November  1st  unless 
they  were  in  boxes  sealed  with  revenue  stamps  which 
showed  the  new  taxes  which  became  law  on  November 
1st,  manufacturers  were  unable  to  obtain  the  new 
stamps  until  the  latter  part  of  November.  Thus,  while 
Christmas  sales  demands  reached  a  peak,  cigars  were 
piling  up  in  factories  and  orders  for  the  entire  month 
had  to  be  partially  filled  in  the  last  week  of  November. 
The  two  factors — inability  to  obtain  new  tax  stamps 
when  needed  and  curtailment  of  civilian  supplies  by 
government  buying — held  back  November  deliveries  to 
wholesalers  by  14.5  per  cent.  Deliveries  last  month 
totaled  474  million  compared  with  555  million  in  No- 
vember, 1941.  Wholesalers  and  retailers  thus  bur- 
dened by  cigar  shortages  in  their  busiest  season  had 
the  additional  problem  of  putting  into  effect  the  No- 
vember OP  A  price  regulation  which  is  not  yet  clari- 
fied. Because  of  these  conditions,  the  Cigar  Institute 
reports,  it  is  impossible  to  analyze  cigar  sales  by  price 
groups. 


T  is  not  unusual,  these  days,  to  hear  a  dealer 
say:  *^ There  are  only  two  kinds  of  cigars — 
those  which  sell  and  those  which  don't."  That 
dealer,  you  may  be  sure,  does  not  know  his 
cigars,  is  not  a  salesman,  and  merely  takes  the  place 
of  an  automatic  vending  machine.  His  cigars  are  not 
sold — they  are  bought  by  the  public.  So  begins  the 
section,  ^^ Building  Your  Business,"  in  the  chapter, 
'* Store  Management,"  of  the  new  book,  **The  Story 
of  Cigars,"  just  published  by  the  Cigar  Institute  of 
America,  as  related  on  another  page  of  this  issue  of 
The  Tobacco  Wokld.  W^e  have  long  believed  that  a 
serious  drawback  to  the  progress  of  the  retail  cigar 
business  is  an  ignorance  of  fundamentals.  This  new 
book  is  a  liberal  education  in  these  fundamentals,  as 
you  will  note  from  a  continuation  in  the  next  three 
paragraphs,  of  the  section  we  have  already  quoted,  as 
follows : 


llE  initial  step  toward  becoming  a  good  cigar 
merchant  is  to  familiarize  yourself  with  your 
cigar  stock.  Y^ou  should  be  thoroughly 
grounded  not  only  on  the  sizes  and  prices  of 
the  brands  you  carry  but  on  their  character  and  qual- 
ity as  well.  The  second  step  is  to  stock  an  adequate 
assortment  of  brands,  sizes  and  prices.  There  are 
literally  hundreds  of  cigar  brands,  depending  on  the 
types  of  tobacco  used  and  the  method  of  manufacture. 
This  great  variety  makes  it  ijossible  for  you  to  carry 
a  stock  which  can  be  designed  to  fill  the  identical  needs 
of  your  neighborhood  or  connnunity.  It  creates  the 
problem  of  selection,  to  be  sure,  but  it  also  gives  the 
wise  dealer  an  opportunity  to  pit  his  knowledge — and 
his  imagination — against  his  competitor's.  Y^our  stock 
can  be  more  carefully  chosen  and  more  appropriately 
displayed  when  you  have  studied  your  stocks  and  w^hen 
you  have  also  studied  your  customers  and  their  taste 
preferences.  Choose  a  well-balanced  assortment.  Meet 
the  chief  demands  of  your  public.  Provide  for  the  de- 
velopment of  your  business  beyond  its  current  sales 
volume. 


0\V  can  this  be  achieved!  Smokers  in  your 
neighborhood  will  determine  for  you  the  stand- 
ard items  which  will  provide  fast  turnover 
once  they  are  convinced  that  you  will  provide 
them  wdth  the  cigars  they  want — the  way  they  want 
them!  Other  items  should  be  selected  with  great  care 
and  for  the  distinct  jjurpose  of  developing  new  busi- 
ness. These  special  items  require  both  care  and  in- 
terested sales  effort  if  they  are  to  be  of  important 
value  in  expanding  your  volume  and  increasing  your 
income.  Extremes  are  hazardous.  If  there  are  no 
potential  buyers  of  top-price  cigars  in  your  neighbor- 
hood, it  is  useless  to  stock  them.  And  why  include 
three-cent  cigars  where  there  is  no  insistent  demand 
for  them! 


T  the  same  time  it  is  sound  policy  to  carry  a 
few  cigars  slightly  above  the  normal  top  price 
demand.  Every  consumer  elevated  to  a  higher 
bracket  means  just  that  percentage  of  in- 
creased income  from  cigar  sales.  The  consumer  who 
is  smoking  twelve-cent  cigars  will  smoke  just  as  many 
if  he  is  persuaded  to  use  an  eighteen-cent  one.  Fur- 
thermore, almost  invariably  he  will  derive  greater  en- 
joyment from  his  smoking,  and  he  will  be  pleased  with 
and  continue  to  patronize  the  dealer  who  persuaded 
the  change.  In  sunnnary,  choose  your  stock  carefully, 
adapt  it  to  consumer  demand  in  your  neighborhood, 
and  carry  a  well-balanced  assortment  of  brands  and 
prices.  Perhaps  you  are  now  doing  this.  If  so,  you 
have  taken  the  first  two  steps  along  the  road  which 
leads  to  success  in  merchandising  cigars. 


The  TOBACCO  WORLD  (est.  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B.  Hankins,  President  and  Treasurer;  B.  S.  Phillips,  Vice-President;  John  Cleary, 
Secretary.  Office,  236  Chestnut  Street,  Philadelphia,  Pa.  Issued  monthly.  Subscriptions,  available  only  to  those  engaged  in  the  tobacco  industry  or  trade,  $1.00  a  year, 
15  cents  a  copy;  foreign,  $1.75  a  year.    Entered  as  second-class  mail  matter,  December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  usder  the  Act  of  March  3,  1879. 


Output  for  November  &  First  11  Months 


II K  c'liaiigc's  ill  tlic  cigar  classifications,  wliicli 
bocaiiio  elfective  Xovenibor  1,  11)42,  iindor  the 
new  Kevemie  Act,  have  made  it  iiecessarv  to 
revise  tiie  form  of  the  statisticiJ  tables  fiir- 
nislied  in  the  monthly  Tobacco  Barometer  Sni)i)le- 
ments  of  tlie  T()l)acco  AIcM'chants  Association  of  the 
r.  S.,  and  pnblislied  c^jch  montli  in  The  Touacco 
WoiiLD.  In  this  issne  two  statements  are  snbmitted, 
the  first  of  wJiicli  shows  coni|)aiative  data  covering  the 
aggregate  of  all  classes  of  cigars  for  the  month  of  No- 
veniber  as  well  as  for  the  Hrst  11  tnonths  of  this  year; 
while  the  second  gives  details  of  the  qnantities  of 
cigars  tax-paid  by  classes  in  the  month  of  Xoveml)er. 


In  view  of  the  shifting  of  cigars  from  one  i)rice 
level  to  another  that  undoubtedly  followed  the  in- 
creased tax  rates  and  the  new  OPA  i)rice  ceilings,  and 
also  in  \iew  of  the  fact  that  the  new  class  limits  in  the 
majority  of  instances  are  not  directly  comparable  with 
the  old  ones,  no  attempt  has  been  made  to  present  a 
comparative  statement  of  tax-])aid  cigars  by  classes 
(hiiing  the  first  11  months  of  this  year  (ten  of  which 
were  on  the  old  basis  and  only  one  on  the  new)  as 
agaiiiftl  the  same  j)eriod  of  ID-l-l  (rdl  of  vvliich  was  on 
the  old  basis). 


Product 

Cigars: 
.All  Classes: 

United    States    

I'liilippine    Islands    

i'uerto    Rico    


Month    of    November 


Total 


Little  Cigars: 

All    United  States 

Cigarettes: 

United    States    .... 
Philippine    Islands 
Puerto    Rico    


1942 

474,348,100 

5,400 

474,353,500 

8,782,705 


20,447,202,13 


Total 


20,447,202.135 


Large  Cigarettes: 

United    States    ..  . . 
IMiilippine    Islands 
Puerto    Rico    


290,500 


Total 


290,500 


Snuff   (lbs.): 

All  United   States 


3,044,735 


Tobacco  (Chewing  and  Smoking)  lbs.: 

United    States    

I'hilippine    Islands    


ZZ,^2>7,7S^ 


1941 


542,905,735 

12,009,570 

240,550 

555,215,855 


11,735,480 


17,140,049,845 

3,800 

415,740 

17,141,009,385 


235,790 

'20,606 

255,790 

3,030,490 

24,345,905 


Increase  or  Decrease 
Quantity  Per  Cent. 


08,557,575 

12,009,570 

235,150 

80,802,295 


2,952,775 


+ 

3,300,552,290 

3.800 

415,740 

+ 

3,300.132,750 

+ 

00,770 
20,666 

+ 

40.770 

+ 

14.245 

1,508,152 


Total 


22,^?>7,7S3 


24,345,905 


1.508,152 


12.03 


14.50 


25.10 


19.29 


19.29 


25.77 


15.94 


0.47 


0.19 


6.19 


Product 

Cigars : 

All  Classes: 

United    States    , 

Philippine    Islands    ... 
Puerto    Rico    


1st  Eleven  Months 
Cal.  Yr.  1942  Cal.  Yr.  1941 


Increase  or  Decrease 
Quantity  Per  Cent. 


Total 


Little  Cigars: 

All  United  States 

Cigarettes: 

United    States    .,  . . 
Philippine    Islands 
Puerto    Rico    


Total 


Large  Cigarettes: 

United    States    ..  . . 
Philippine    Islands 
Puerto   Rico    


Total 


Snuff  (lbs.): 

All  United   States 


Tobacco  (Chewing  and  Smoking)  lbs.: 

United   States   

Puerto   Rico 


Total 


5,520,872.117 

770 

036,475 

5,312,322,591 

171,449,472 

868,400 

5,484,040,523 

+ 
+ 

+ 

+ 

+ 
+ 
+ 

+ 

208.549.520 

171.448.702 

231,985 

3.93 

•  •  •  • 

5,521,509,302 

30,808,839 

12,577,208 

25,893,705.470 

179,3.S{) 

2.880,170 

0.67 

122,800,505 

135,437,833 

190,229,072,345 

179,500 

4,638,040 

190,233,890,485 

1,674,281 

6,800 

119,400 

1,800,481 

30,259,910 

277,781.208 
25 

9.29 

210.122,777,815 

120 

1,752,470 

13.01 

•  •  •  • 
■  •  •  • 

210.124,530,405 

25,890.039,920 

541,189 

0.080 

20,405 

554,974 

919,755 

17,355,538 
24 

13.61 

2,215,470 

120 

139,805 

32.32 

•  •  •  • 

17.14 

2,355,455 

30.82 

37,179,605 

2.54 

200,425,070 
1 

0.25 

200,425,671 

277,781,233 

17,355,562 

6.25 

Compiled  from  comparative  data  of  ta-paid  products  released  niontlily  by  the    Internal  Revenue  B 


ureau. 


The  Tobacco  World 


First  Report  of  Cigars  Under  New  Classes 


New  Classes  A,  B,  C  and  D  Correspond 

to  Old  Class  A  and  B;  Others  Follow 

Patterns:  E  to  C,   F  to  D,  G  to  E 


N   an  endeavor  to  present  some  comparative 
data  for  November,  1942,  as  against  Novem- 
ber, 1941  Ibe  T()l)aeeo  Meirbants  Association 
of  tlie  U.  S.  bas  arranged  tbe  figures  as  fol- 
lows: Classes  A,  B,  (J  and  D,  wliicli  midei*  tlie  new  law 

embrace  all  cigai's  made  to  retail  at  not  more  tlian 

eigbt  cents  eacb,  liave  been  grouped  together  as  against 

the  combined  old  classes  A  and  B,  which  also  cover  all 

cigars  made  to  sell  at  not  more  than  eight  cents  each, 

no  exact  comparison  by  individual  classes  being  possi- 

l)le.     Class  E  under  the  new  law  is  compared  with 

Class   C  under  tbe  old  law  since  both  these  classes 

cover  cigars  made  to  retail  at  more  than  eight  cents 

each  and  not  more  than  15  cents  each. 

Similarly,  a  comparison  is  furnished  of  C^lass  F 

undei'  tbe  new  law  with  Class  D  under  the  old  law 

(bollj  covering  cigfirs  made  to  retail  at  more  tban  15 

Cigars  Made  to  Sell  at  Not  Over  8'    Each 


cents  each  and  not  nioi-e  than  20  cents  each)  and  of 
Class  G  under  tbe  new  law  with  Class  P]  under  the 
old  law  (both  covering  cigars  made  to  retail  at  more 
tban  20  cents  each). 

As  reported  on  tbe  fionl  cover  of  this  issue,  cigars 
selling  at  more  than  15  cents  each  (the  new  classes  F 
and  G  combined)  more  than  doubled  in  November. 
There  also  were  noted  tbe  gains  made  in  the  produc- 
tion of  cigarettes,  large  cigarettes  and  snuff,  and  the 
declines  m  other  classes  of  cigars,  as  well  as  in  chew- 
ing and  smoking  tobacco. 

And  the  first  pai'agrapb  of  the  editorial  page  ex- 
plains tbe  reason  for  the  drop  in  cigars  in  the  lower- 
priced  classes,  namely,  tbe  continued  increase  in  Gov- 
ernment buying  of  cigars  for  our  armed  forces  and  the 
Allies.  Inability  to  obtain  new  tax  stamps  when 
needed  conti'ibuted  to  the  decline  of  shipments. 


Class  .\— 

United  States  .  . 
Philippine  Island 
I'lK-rto    Rico     .  . . 


November  1942 
43,030,570 


November  1941 


Class  B— 

Tnited  States  .  .  . 
i'liilippine  Islands 
Puerto    Rico   


Class  C — 

United  States  .  .  . 
Philippine  Islands 
Puerto    Rico   


116,593,835 
'  5,400 

233.424,915 


43,630,570 


110,599,235 


Class  A— 

United  States  .  .  . 
Philippine  Islands 
Puerto    Rico   


Class  D— 

United    States    .  . 
Philippine    Island? 
Puerto    Rico   .... 


7,002,840 


233.424,915 


Class  B— 

United  States  ,  .  . 
Philippine  Islands 
Puerto    Rico   


470,307,210 

11,933,600 

98,050 


5,323,665 
22,850 
45,000 


.Subtotal 


7,062,840 

400,717,560 
Decrease     — 87 


Class  E — 

United  States  .  .  . 
Philipi)ine  Islands 
I'uerto   Rico   


Class   F— 

Ignited  States  .  .  . 
Philippine  Islands 
Puerto   Rico   


Class  G — 

United  States  .  .  . 
Philippine  Islands 
Puerto    Rico    


Cigars  Made  to  Sell  at  Over  8''  Each  and  Not  Over  15'   Each 

Class  C — 

00,001.220  United    States    

Philippine    Islands    

Puerto    Rico   

00,601,220 

Decrease     —1.019.825    (—1.65%) 

Cigars  Made  to  Sell  at  Over  15<-  Each  and  Not  Over  20'   Each 

Class  D— 

11,458,470  United    States    

Phili])i)ine    Islands    

Puerto    Rico   

11,458,470 

Increase     +  0,4.34,010  (+  128.08%) 

Cigars  Made  to  Sell  at  Over  20<*  Each 

Class  E — 

1,570,310  United   States    

Philil)pine    Islands    

Puerto   Rico   

1,570,310 

Increase     +  735.735   (-f-  87.537o) 


01,420,520 

103,025 

97,500 


5,015,885 
7,975 


838,455 
2,120 


United  .States  .  . . 
Philipi)ine  Islands 
i'uerto   Rico   


474..U8,100 
'  5.466 


Aggregate  of  All  Classes 

United    States    .  .  . 
PhiHl)pine    Islands 

Puerto    Rico   

474,353.560 
Decrease     —  80.8(.2.295   (—14.56%) 


542,905,735 

12,069,570 

240,550 


Compiled  from  comparative  data  of  November  tax-paid  products  released  by  Internal  Revenue  Bureau. 


482,338,800 


5,.391,515 


Subtotal    4«7  730  37S 

,012.815   (-17.84%)  -^»/,/^0,3/^ 


61.621,045 


5.023.860 


840,575 


555,215.855 


January,  ig4J 


Bayuk  Honored  for  Best  Safety  Jl^cord 


A.  JOS.  NEWMAN,  PRESIDENT,  BAYUK 

CIGARS,  INC. 


ELECTED  as  tlie  first  to  receive  the  liigli 
honor,  Bayuk  Cigars,  Inc.,  has  been  given  the 
National  Safety  CounciPs  distinguished  serv- 
ice for  safety  award  as  the  plant  with  the  best 
safety  record  in  the  United  States.  Described  by  the 
Council  as  probably  an  all-time  w^orld's  record,  the 
Bayuk  Company  has  to  its  credit  14,314,436  man-hours 
without  a  lost-time  accident.  Bayuk 's  main  plant  is 
at  Ninth  Street  and  Columbia  Avenue,  Philadelphia. 

The  award  was  received  December  4th,  during 
Bayuk 's  Phillies  broadcast.  The  presentation  was 
made  to  M.  L.  Wurman,  plant  manager,  representing 
employees  and  management,  by  R.  L.  Forney,  director 
of  the  Industrial  Division  of  the  National  Safety 
(^ouncil. 

^^It  is  our  hope  and  our  belief,"  said  Mr.  Forney, 
*'that  during  1943,  all  American  industry  will  observe 
the  rules  of  safety  as  you  have  done.*  If  they  do, 
millions  of  man-hours  can  be  saved  for  productive 
effort." 

Mr.  Forney  declared  that  the  Bayuk  record  could 
not  have  been  achieved  ^^  without  an  outstanding  safety 
program  based  on  the  thorough  training  of  all  workers 
in  the  safe  way  to  do  their  jobs,  the  proper  placing 
and  guarding  of  all  machinery  employed  in  the  y^lant 
and  the  careful  supervision  of  management." 

Mr.  Wurman  replied  that  full  credit  went  to  the 
personnel  for  their  interest,  co-operation  and  intelli- 
gence in  enabling  the  company  to  win  the  award  for 
them.  He  pledged  continued  and  increased  safety 
efforts  during  1943. 

Bayuk  Cigars,  Inc.,  employs  more  than  5000  men 
and  women.    According  to  the  National  Safety  Coun- 

6 


cil,  its  safety  record  is  the  equivalent  of  seven  years 
of  injury-free  operation  by  a  one-thousand-man  plant. 
The  award  was  the  first  in  the  United  States  for  distin- 
guished services  to  safety  since,  at  the  request  of  Pres- 
ident Roosevelt,  the  National  Safety  Council  began  a 
campaign  to  save  manpower  for  warpower. 

Bayuk  (^igars.  Inc.,  has  announced  its  intention  to 
fair  trade  all  of  its  cigars  just  as  soon  as  the  proper 
certification  can  be  made  to  the  various  State  agencies. 

In  commenting  on  the  action,  A.  Jos.  Newman, 
president,  stated: 

^^It  has  always  been  our  policy  to  protect,  as  far 
as  possible,  our  distributors,  our  dealers,  as  well  as  the 
consumer,  in  facilitating  the  flow  of  our  products  to 
these  factors  on  an  equitable  and,  for  them,  profit- 
making  basis. 

*^  Naturally,  following  the  recent  Government 
order  increasing  the  price  of  cigars,  we  have  been 
asked  just  what  the  Bayuk  policy  in  the  future  will  be. 
We  see  no  reason  to  change  our  past  policy,  which  we 
know  has  been  helpful,  and  w^hich  has  been  supported 
and  appreciated  by  distributors  and  dealers  handling 
our  products." 

Mr.  Newman  stated  that  details  of  the  prices 
under  the  various  fair  trade  acts  w^ould  be  announced 
through  regular  trade  channels. 


SAFETY  AWARD  FOR  B  &  W 

OR  a  safety  record  of  12,077,468  man-hours 
without  a  single  disabling  accident,  T.  V. 
Hartnett,  president  of  the  Brown  &  William- 
son Tobacco  Corporation,  Louisville,  Ky.,  on 
December  4th  accepted  the  first  ''Smash  the  Seventh 
Column  Award"  in  behalf  of  the  company's  Peters- 
burg, Va.,  plant.  The  award  was  made  by  Clark  E. 
Woodward,  vice-president  of  the  Liberty  Mutual  In- 
surance Co.  of  Boston,  which  originated  the  national 
compaign  against  the  ''Seventh  Column,"  the  careless- 
ness that  causes  accidents.  The  record  of  almost  three 
years  without  an  accident  to  2600  employees  in  the 
Petersburg  plant,  serious  enough  to  cause  any  one  of 
them  to  lose  time  from  the  job,  is  the  second  highest 
industrial  safety  record  established  in  this  country. 

Presentation  of  the  "Smash  the  Seventh  Column 
Award"  w\as  made  on  the  coast-to-coast  broadcast  of 
"Plantation  Party"  over  an  NBC  Network.  At  the 
same  time  executives  and  employee  representatives  of 
the  Petersburg  plant  of  B.  &  W.  met  with  city  officials 
at  a  dinner  in  Petersburg  to  hear  the  broadcast  and 
receive  a  special  "Award  of  Merit"  from  Liberty 
Mutual.  In  his  presentation,  Mr.  Woodward  pointed 
out  that  carelessness,  now  identified  as  the  seventh 
column,  annually  kills  102,500  and  injures  9,600,000 
Americans. 


FOR  CAMELS  AND  PRINCE  ALBERT 

Among  the  top  full  CBS  network  users  is  R.  J. 
Reynolds  Tobacco  Company.  January  2d  is  the  re- 
newal date  of  one  of  its  three  full  network  shows, 
"Thanks  to  the  Yanks,"  with  Bob  Hawk.  Broadcast 
for  Camel  cigarettes  and  Prince  Albert  smoking  to- 
bacco, the  show  is  aired  Saturdav  evenings  from  7:30 
to  8,  E.  W.  T.,  w^ith  rebroadcast  at  11  P.  M.  The  agency 
handling  the  account  is  William  Estv  and  Company, 
Inc. 

The  Tobacco  World 


The  Elegant  Art  of  Smoking  a  Cigar 


HAT  the  industry  and  trade  nmst  regard  as  a 
jemarkable  piece  of  cigar  promotion  appeared 
in  the  December  20th,  1942,  issue  of  The  Amer- 
ican Weekly,  the  publication  with  the  largest 
circulation  of  any  magazine  or  newspaper  in  this  coun- 
try, if  not  in  the  world.  Under  the  page-wide  headline, 
"The  Elegant  Art  of  Smoking  a  Cigar,"  and  the  sub- 
head, "Tliere's  a  Lot  More  to  It  Than  Lighting  Up 
and  Puffing  Away — as  the  Plushy  Gentlemen  of  the 

(rav    NinpticK    Found    Ont V    flip    ni*fiVlo    nr»pnnind   twn- 

tliirds  of  a  page  and  carried  nine  illustrations. 

Senorita  Corrina  Mui-a,  a  star  of  the  stage,  movies 
and  radio,  is  shown  w^ith  a  lighted  cigar.  She  isn't 
ballyhooing  any  "Cigars-for-Women"  campaign,  says 
tlie  caption,  but  she  could  give  many  a  masculine 
smoker  lessons  in  the  art  of  handling  a  fragrant 
perfecto. 

A  series  of  four  shots  of  a  smoker  "in  the  good 
old  days"  illustrates  how  the  cigar  ends  were  clipped, 
not  bitten  off;  how  tlie  match  never  was  allowed  to 
impart  its  sulphurous  fumes  to  the  cigar;  how  the 
smoker  enjoyed  his  perfecto  by  puffing  in  luxurious 
comfort,  and  how  he  let  the  ash  accumulate,  to  prove 
that  he  was  smoking  a  good  cigar. 

Another  strip  of  four  pictures  shows  how^  some 
modern  smokers  attack  their  cigars  with  a  vicious 
bite,  make  the  mistake  of  drawing  the  match  fumes 
til  rough  the  cigar,  leave  the  ashes  on  everything  but 
the  cigar  itself,  and  smoke  nervously,  seldom  finishing 
even  expensive  cigars. 

Chivalrous  Gentlemen  of  the  Old  School,  says 
the  accompanying  article,  sometimes  make  out  that 
they  cannot  subscribe  to  that  famous  line  of  Kipling's, 
"a  woman  is  only  a  woman  but  a  good  cigar  is  a 
smoke." 

They  reject — in  public  at  least — this  unfavorable 
comparison  with  "the  little  woman."  But  they  do 
ajjpreciate  what  Kipling  w^as  getting  at,  when  they 
settle  down  after  dinner  with  a  fragrant  perfecto. 
With  these  old-timers  the  enjoyment  of  a  cigar  after 
coffee  and  dessert  is  something  of  a  rite,  a  civilized 
custom  that  somehow  emphasizes  how  far  the  human 
male  has  progressed  since  he  lived  in  caves  and  was 
but  a  little  removed  from  the  monkeys. 

Whether  the  cigar  is  that  much  of  a  milestone  in 
Plan's  march  from  the  primeval  state  to  stratoliners, 
transparent  suspenders  and  air-conditioning  is  a  ques- 
tion for  the  historians  to  quibble  about.  But  there's 
no  question  that  the  smoking  of  tobacco  in  the  form  of 
long  and  graceful  cylinders  has  become  involved  with 
our  more  refined  and  cultural  interludes. 

Take,  as  proof  of  this  statement — ^which  should  be 
of  great  interest  to  any  manufacturer  of  cigars  who 
might  discover  this  essay — the  strip  of  pictures  at  the 
top  of  the  page. 

It  shows  the  well-known  writer  and  actor,  Howard 
Lindsay,  re-enacting  a  tableau  familiar  to  our  better 
families  around  the  turn  of  the  century,  and  since.  Mr. 
Lindsay  would  have  us  believe  that  time  was  when  the 
after-dinner  cigar  was  an  elegant  institution  with  pre- 
cise rules  of  procedure. 

First,  the  head  of  the  household  ensconced  him- 
self in  his  favorite  chair.  Then,  with  dignified  non- 
chalance, he  snipped  off  the  end  of  his  cigar  with  a 

January,  194^ 


gold  clipper  attached  to  the  lesser  end  of  his  gleaming 
watch  chain.  Then  he  lit  up — still  operating  with  de- 
corous and  formal  calm — careful  to  hold  the  match  so 
that  none  of  its  sulphurous  fumes  contaminated  the 
aroma  of  the  well  cured  leaf. 

From  then  on  the  eventide  rite  consisted  of  lean- 
ing back  and,  from  time  to  time,  drawing  on  the  cigar 
and  casually  blowing  neat  clouds  of  blue  smoke  ceiling- 
ward.  Thus  did  Papa  relax  from  the  cares  of  the  day 
in  the  counting  house,  the  pickle  works,  or  wherever 
he  dug  up  the  stuff'  to  maintain  his  position  as  top  man 
in  a  more-or-less  w^ell-ordered  American  home.  And 
never  did  he  get  so  heavy-handed  with  his  perfecto  or 
panatella  that  its  ash  fell  before  it  dropped  of  its  own 
weight. 

Many  a  man  who  looks  upon  a  cigar  in  this  fond 
way  is  still  alive  and  doing  his  smoking  in  the  grand 
manner.  But  there  are  rumors  that  the  stepped-up 
tempo  of  the  times  has  pulled  many  a  male  off  balance 
so  that  he  manhandles  his  perfectos,  as  illustrated  in 
the  other  strip  of  pictures  on  this  page. 

The  action  is  again  furnished  by  Mr.  Lindsay 
who,  having  no  golden  clipper,  viciously  bites  off  the 
end  of  his  cigar  and  lights  it  with  the  match  smack 
against  its  outer  end — thus  contaminating  the  fragrant 
leaf  w^itli  alien  and  acrid  fumes. 

Then,  unlike  the  dignified  gentleman  of  other  days, 
he  stretches  out  on  a  divan  and  puffs  in  the  frantic 
manner  of  a  donkey-engine,  letting  the  ashes  fall  on 
the  rug,  or  where  they  may.  And  then,  too  tense  to 
really  relax,  he  snuffs  the  half-smoked  cigar  in  an  ash 
tray  and  rushed  on  to  other  things. 

Gentlemen  of  the  Old  School  have  no  patience  with 
such  antics.  They  sigh  for  the  bye-gone  days  when 
smoking  a  cigar  w^as  an  elegant  ceremony. 


FLUE-CURED  CROP  AVERAGE  HIGH 

During  the  1942  marketing  season,  gross  sales  on 
the  Middle  Belt  flue-cured  tobacco  markets  amounted 
to  121,671,308  pounds  and  averaged  $41.56  a  hundred, 
report  the  United  States,  North  Carolina,  and  Virginia 
Departments  of  Agriculture.  This  is  the  highest  crop 
average  recorded  since  1919. 

All  grade  averages  were  higher  than  last  season, 
with  the  greatest  gains  occurring  in  the  good  to  com- 
mon qualities  and  nondescript.  Wrappers  and  choice 
and  fine  qualities  of  the  other  groups  were  consider- 
ably higher  but  the  increases  for  these  tobaccos  were 
smaller.  Prices  for  some  of  the  low^er  qualities  were 
more  than  double  those  of  1941. 

Wrappers  were  up  from  $1  to  $2,  leaf  and  smoking 
leaf  averages  advanced  from  $5  to  $18.50  a  hundred. 
Most  cutters  were  up  from  $3  to  $8.  Lugs  showed 
gains  ranging  from  $5  to  $19.50,  with  the  majority  of 
the  increases  between  $8  and  $15.  Prices  for  primings 
ran  from  $5  to  $21  a  hundred  higher  than  last  season. 
Nondescript  prices  were  up  from  $5.25  to  $13.50. 

Because  of  the  high  prices  and  favorable  market- 
ing conditions,  deliveries  to  the  markets  were  rapid 
and  most  of  the  crop  was  sold  by  November  15th. 
The  crop  was  not  considered  as  good  as  last  year's,  as 
it  contained  less  of  the  better  qualities  and  more  non- 
descript. 


"The  Story  of  Cigars" 


a 


(;()MPRp]KENSiyE  reference  book  on  cigars 
— covering'  all  phases  of  the  subject  from  his- 
tory, thi-oug'h  methods  of  manufacturing  and 
retailing,  to  smoking  tips  for  the  cigar  devotee 
—has  just  been  published  bv  the  Cigar  Institute  of 
America,  Inc.    Titled  ''The  Story  of  C^igars,''  it  is  the 

first  such  pu})lication 
ever  issued  under  the 
auspices  of  the  cigar 
industry  and  fittingly 
climaxes  a  year  in 
which  the  industry 
celebrated  the  450th 
anniversary  of  the 
discovery  of  cigar 
smoking. 

The  volume  con- 
tains    one     hundred 
and    sixty    pages    of 
text  and  pictures.    It 
is    being    distributed 
without  charge  to  all 
members  of  the  Insti- 
tute, including  manu- 
facturers,      distribu- 
tors,    and     retailers. 
The    retail    price    is 
two  dollars  to  others. 
The  Story  of  Cigars"  was  prepared  after  many 
requests  had  been  received  from  all  branches  of  the  in- 
dustry for  a  publication  which  would  fill  the  long-felt 
need  for  a  dealer  maimal.     The  general  opinion  of 
those  who  connnunicated  with  the  Institute  emphasized 
that  retailers  had  no  complete  source  of  information 
and  that  their  cigai*  knowledge  was  too  often  limited 
to  brand  names  and  prices. 

Bound  in  boards,  the  book  has  a  full-color  cover 
showing  a  giant  cigar  tobacco  plant  in  the  foreground 
and  a  field  of  growing  tobacco  stretching  away  into  the 
distance. 

' '  The  Story  of  Cigars ' '  begins  with  a  brief  history 
of  cigars  from  Christopher  Columbus  to  General 
Douglas  AlacArthur,  then  traces  the  various  steps 
through  which  cigar  tobacco  passes  on  its  way  from 
seed  to  finished  product. 

Part  Two  deals  with  various  problems  of  store 
management,  such  as  building  a  retail  business,  selec- 
tion of  stock,  and  displaying  and  caring  for   stock.- 
Specific  information  is  offered  on  each  point. 

^  Part  Three  deals  with  the  art  of  retail  salesman- 
ship—how to  sell  more  cigars  to  more  customers,  how 
to  judge  (juality  and  flavor  of  cigars,  and  general  in- 
formation about  cigai-s  which  the  successful  salesman 
should  know. 

A  concluding  chapter,  ''Cigar  Lore,"  provides  a 
round-up  of  famous  anecdotes  and  entertaining  cigar 
stories,  many  by  famous  authors. 

The  book  is  plentifully  illustrated,  containing 
eight  separate  picture  sections  in  which  photographs 
and  sketches  show  the  growing  and  harvesting  of  vari- 
ous types  of  cigar  tobaccos,  their  manufacture  into 
cigars,  and  equipment  which  will  enable  the  dealer  to 
humidify  and  display  his  wares  advantageously.  One 
picture  section,  "Who  Smokes  Cigars,"  shows  that 
cigar  popularity  knows  no  bounds  of  class  or  purse- 
devotees  are  to  be  found  in  all  walks  of  life,  from  hum- 


blest to  wealthiest.  In  addition,  a  number  of  incidental 
illustrations  are  included  in  the  book. 

Because  of  congested  mails  it  is  expected  that  sev- 
eral weeks  may  elapse  before  distribution  of  the  man- 
ual can  be  completed. 


VARIETY  CONGRATULATES  WHITE  OWL 

RAISE  from  Variety  is  decidedly  "praise  from 
Sir  lluberl,--  so  it  must  have  been  gratifying 
to  executives  of  the  General  Cigar  Company  to 
read  in  a  recent  issue  of  that  famous  and  fear- 
less trade  paper  of  the  stage,  screen  and  radio; 
"White  Owl  is  to  be  congratulated  on  its  choice  of  a 
successor  to  Raymond  Gram  Swing.  In  Raymond 
Clapper  the  account  has  not  only  one  of  the  country's 
top  pohtico-economic  reporters  and  writers,  but  a  per- 
sonality whose  forthright,  clear-sighted,  rational  ex- 
positions on  national  and  international  themes  has  won 
him  an  immense  respect  from  his  own  craft  as  well  as 
readers. ' ' 

In  his  first  White  Owl  broadcast,  Clapper  set  forth 
the  basic  pohcies  which  guide  him  in  planning  his 
programs,  as  follows  : 

"In  beginning  this  series  of  twice-a-week  broad- 
casts I  would  like  to  emphasize  that  I  have  but  one 
interest.  All  I  want  to  do  is  to  tell  you  about  Wash- 
ington and  the  war,  what  is  happening,  and  what  it 
means  in  so  far  as  I  can. 

"What  I  tell  you  will  be  based  on  constant  report- 
ing. It  will  reflect  primarily  what  I  hear  around  here, 
except  that  I'll  try  to  shake  out  the  phony  stufT  and 
deliver  to  you  a  reliable  size-up  of  what  is  going  on. 
I'll  be  doing'  what  each  one  of  you  would  do  if  you 
were  m  Washington  and  had  the  time  to  get  around 
town  and  check  up  for  yourself. 

"I  intend  to  express  opinions  when  they  seem 
appropriate  and  worth  passing  on,  but  they  will  be 
based  on  many  years  of  newspaper  work  in  AVashing- 
ton— work  in  which  I  have  always  tried  to  keep  an 
objective  point  of  view.  I  have  no  political  affiliations 
of  any  kind.  Such  views  as  I  have  from  time  to  time 
grow  out  of  my  interest  as  an  American  citizen  and  not 
out  of  any  interest  in  any  political  party,  group,  indi- 
vidual or  school  of  thought. 

"Roughly,  I  am  in  favor  of  whatever  holds  prom- 
ise of  making  our  democracy  function  more  efficiently 
and  more  usefully  to  our  people.  It  is  a  simple  rule 
but  one  which  I  have  found  usually  to  be  a  reliable 
guide." 


DUYS  PRESENTS  $25,000  GIFT 

When  John  H.  Duys,  Jr.,  head  of  the  H.  Duys  & 
Co.  Havana  interests,  was  in  Washington  recently   on 

^'^  ToJITI'  ^^:''''}''  *^  ^'^^  ^'o^*k,  he  handed  a  check 
for  $25,000  to  Maxim  Litvinoff,  Russian  Ambassador 
to  the  United  States,  which  had  been  raised  in  Havana 
by  the  Cuban- American  Fund  for  Aid  to  the  Allies,  of 
which  Mr.  Duys  is  vice-president  and  in  whose  activi- 
ties he  takes  a  keen  interest.  Dr.  Fernandez  Concheso, 
Cuban  Ambassador  to  the  United  States,  accompanied 
Mr.  Duys  to  the  Russian  Embassy  and  was  present  at 
the  presentation. 

The  Tobacco  World 


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January,  1943 


LO  Rl  LLARD'S      POPULAR      LEADERS 


1    . 

pre 


ferred 


by  millions  of  smokers  — 

m  Gold 

a  fine-tasting  cigarette 

Lowest    IN  TARS  AND  RESINS 
Lowest    IN  NICOTINE 

AS  SHOWN  IN  IMPARTIAL  REAOIR'S  DIGEST  TESTS 


iJjiOTiyCCOA/CLA^^OTTifVG/n^       Amerlco'i  oldest  tobocco  merchonti— Etloblished  1760 


ADVANCES  FOR  IMPORTED  CIGARS 

MPORTED  cigars,  representing  less  than  one- 
lialf  of  one  i)er  cent,  of  tlie  cigars  sold  in  the 
United  States,  may  be  advanced  10  per  cent,  in 
l)rice  to  cover  increased  taxes  and  higher 
costs,  the  OflRce  of  Price  Administration  announced 
December  8.  The  pattern  of  adjustment  is  similar  to 
a  price  increase  recently  authorized  for  domestic 
cigars  and  is  contained  in  Amendment  No.  1  to  Maxi- 
nmni  Price  Regulation  No.  260 — Cigars.  The  amend-, 
ment  is  effective  December  7. 

The  cigar  regulation  established  specific  ceilings 
for  all  cigars  at  ajjproximately  20  per  cent,  above  the 
Mai'ch  1942  levels  established  bv  the  General  Maxi- 
mum  Price  Regulation,  but  made  no  provision  for 
pricing  imported  cigars.  Today's  amendment  lists 
eighteen  standard  j^rices  at  which  imported  cigars 
retail  and  establishes  a  new  ceiling  for  each  price 
classification. 

This  action  is  taken  to  relieve  a  squeeze  caused  by 
three  factors: 

1.  Higher  federal  excise  taxes  account  for  ap- 
proximately 38  per  cent,  of  the  10  per  cent,  increase 
allow^ed. 

2.  Increased  transportation  costs  incurred  by 
landing  imported  cigars  at  ports  other  than  New  York, 
the  customary  point  of  entry.  Such  costs  include 
freight,  war  risk  insurance,  clearance  and  handling 
charges. 

3.  Increases  in  cig"ar  prices  which  manufacturers 
in  Cuba  put  into  effect  in  January  1942. 

These  higher  costs  warrant  a  10  per  cent,  increase 
in  selling  prices,  OPA  said. 

f9 


At  the  present  time,  Cuba  is  the  only  source  of 
cigars  being  imj)orted  into  the  United  States.  Such 
cigars  generally  are  of  the  expensive  type,  ranging 
from  fifteen  cents  to  $1.25  each,  with  the  largest  sales 
in  bi-ands  selling  for  twenty-five  to  thirty-five  cents. 

Tlie  same  amendment  provides  optional  ceilings 
for  two  ])rice  lines  of  domestic  cigars,  and  changes 
the  provisions  for  pricing  new  brands  of  domestic 
cigars. 

For  domestic  cigars  which,  j)rior  to  the  issuance 
of  the  cigar  regulation,  retailed  at  fifteen  cents,  the 
manufacturer  may  set  a  retail  ceiling  of  either  eighteen 
cents  eacli;  or  at  seventeen  cents,  tliree  for  fifty  cents. 
Tf  the  manufacturer  sets  the  i*etail  ceiline-  at  seventeen 
cents,  three  for  fifty  cents,  his  maximum  list  price  is 
$135  i)er  thousand.    For  retail  sales  at  eighteen  cents, 

»the  manufacturer's  maximum  is  $138  per  thousand. 

^  For  domestic  cigars  which  formerly  sold  at  seven- 
teen cents  each,  three  for  fifty  cents,  the  retail  jjrice 
mav  go  to  three  for  fiftv-five  cents,  in  wdiich  case  the 
manufacturers'  maximum  price  is  $148  per  thousand; 
or  it  may  go  to  twenty  cents  eacli,  in  which  case  the 
manufacturei-s'  maximum  ])rice  is  $153  per  thousand. 
These  optional  maximum  prices  are  in  keeping 
with  industry  jn'actice  and  prevent  a  squeeze  on  re- 
tailers. 

In  the  new  provision  for  pricing  new  bi-ands  or 
sizes  of  cigars,  tlie  amendment  provides  that  where 
a  cliange  of  brand  is  one  of  name  only,  the  manufac- 
turei-  need  not  api)ly  to  OPA  for  determination  of 
maxinmm  prices.  Such  new  brands  may  be  sold  at 
same  maximum  prices  as  those  established  in  the  regu- 
lation, as  amended,  for  the  original  brand  or  size  of 
cigars  for  which  the  name  only  is  changed.  However, 
this  is  not  the  case  with  reference  to  i)rivate  brands. 
Piivate  brand  names  may  be  changed  and  sold  with- 
out a])plication  to  OPA  only  if  the  sale  of  such 
changed  bi'and  is  continued  as  a  private  brand. 


OLD  BELT  FLUE-CURED 

The  $40.59  general  average  paid  for  the  162,819,- 
018  gross  pounds  marketed  on  the  Old  Belt  flue-cured 
tobacco  mai'kets  this  season  was  $10.54  a  hundred 
higher  than  the  $30.05  paid  for  producer's  sales  last 
yeai-,  rei)ort  the  United  States,  North  Carolina  and 
Virginia  Departments  of  Agriculture. 

With  the  exception  of  choice  wrappers,  which 
showed  no  marked  change,  all  grade  averages  were 
substantially  higher  than  last  season.  Fine  and  good 
wrappers  and  choice  and  fine  leaf  were  from  $5.00  to 
$9.00  higher.  Good  to  common  leaf  prices  were  up 
from  $8.00  to  $20.00  with  most  of  the  increases  be- 
tween $11.00  and  $13.00.  Smoking  leaf  grades  were, 
in  most  instances,  up  from  $10.00  to  $16.50. 

Gains  in  cutters  were  around  $7.00.  Lug  prices 
advanced  from  $5.00  to  $21.00,  but  most  grade  in- 
creases in  this  group  ran  from  $12.00  to  $17.00.  Aver- 
ages for  priniings  were  $5.00  to  $23.00  higher.  Prices 
for  nondescrii)t  tobaccos  showed  gains  ranging  from 
$3.75  to  $13.25  a  hundred.  As  in  the  other  flue-cured 
ty})es,  the  lower  qualities  were  in  exceptionally  good 
demand  and  the  largest  percentages  of  increases  oc- 
curred in  these  tobaccos. 

This  year's  crop  contained  more  wrappers,  and 
choice  and  fine  grades  and  less  of  the  lower  qualities 
than  the  previous  year.  Several  of  the  markets  closed 
in  November,  but  final  sales  for  the  season  were  held 
on  December  11. 

The  Tobacco  World 


m 


€ 


FOR  vicioinr  ioday 


AND  SODNH 


OMORRON 


Get  This  Flag  FlyitBg  Now! 


This  War  Savings  Flag  which  flies  today 
over  companies,  large  and  small,  all  across 
the  land  means  business.  It  means,  first, 
that  10%  oi  the  company's  gross  pay  roll  is 
being  invested  in  War  Bonds  by  the  workers 
voluntarily. 

It  also  means  that  the  employees  of  all  these 
companies  are  doing  their  part  for  Victory 
...  by  helping  to  buy  the  guns,  tanks,  and 
planes  that  America  and  her  allies  must  have 
to  win. 

It  means  that  billions  of  dollars  are  being 
diverted  from  "bidding"  for  the  constantly 
shrinking  stock  of  goods  available,  thus  put- 
ting a  brake  on  inflation.  And  it  means  that 
billions  of  dollars  will  be  held  in  readiness 
for  post-war  readjustment* 


Think  what  10%  of  the  national  income, 
saved  in  War  Bonds  now,  month  after  month, 
can  buy  when  the  war  ends! 

For  Victory  today  . .  .  and  prosperity  tomoT' 
row,  keep  the  War  Bond  Pay-roll  Savings 
Plan  rolling  in  your  firm.  Get  that  flag  fly- 
ing now!  Your  State  War  Savings  Staff"  Ad- 
ministrator will  gladly  explain  how  you  may 
do  so. 

If  your  firm  has  not  already  installed  the  Pay- 
roll Savings  Plan,  now  is  the  time  to  do  so. 
For  full  details,  plus  samples  of  result-getting 
literature  and  promotional  helps,  write  or 
wire:  War  Savings  Staff,  Section  F,  Treasury 
Department,  709  Twelfth  Street  NW., 
Washington,  D.  C* 


»ave 


Wifh 


War  Savings  Bonds 


This  Space  Is  a  Contribution  to  America's  AH-Out  War  Proaram 


January,  1943 


tt 


KEEP  'EM  COMING 
BACK  FOR  MORE 

Here's  how  .o  n.aVe  a  ^^ :^!^^:JZ>ZT^  ^'^  ^ 
,he,u  .hut  ^^^if'Zi::Mpr.^Z..  Vou-U  and 
wide  ch.,.ce  ol  l^a"d>.ome  useua  p  ^.^^  ^,^^^ 

Brown  &  Williamson  Tobacco  Corporation 


TUNE   IN..  Red   Skclton   Tuesdays, 
Tommy  Porscy  Wed.,  NBC  Network. 


1^  »  ••r-^ -*■■*■ 


HUMIDOR  PIPE  RACK  .     .    .    . 

Ask  (he  B&VV  salesman  for  a  supply 
of  the  new  full  color  catalogs  show- 
ing all  tlie  luxury  premiums. 


OUR  HIGH-GRADE  NON-EVAPORATING 
CIGAR  FLAVORS 

Make  tobacco  mellow  and  smooth  in  character 
and  impart  a  most  palatable  flavor 

FLAVORS  FOR  SMOKING  and  CHEWING  TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 

BETUN.  AROMATIZER.  BOX  FLAVORS,  PASTE  SWEETENERS 

FRIES  &  BRO.,  92  Reade  Street,  New  York 


CIGAR  BOXES 


Tel.  Algonquin  4-9532 


Established  1875 


657-641  EAST  17 19  ST. 

MK«V  VOfVK. 


MAXIMUM   PRICES   SET 
FOR   BURLEY   TOBACCO 

()LLAR8-AND-CENT8  Diaxiiimm  i)ncos  for 
tlic  sixty-eight  basic  gi-ados  of  Bin-ley  tobacco, 
ci-eatiiig'  an  avei'age  inaxiiniiiii  of  tliii'ty-eight 
cents  a  pound,  were  set  Deceinl)er  4  by  the 
Office  of  Price  Administration  in  conjunction  with  the 
Department  of  Agriculture.  The  maximum  price  rep- 
resents 138  per  cent,  of  parity  and  compares  with  an 
avei-age  price  (from  January  i,  1942,  to  September  15, 
1942)  of  35.4  cents  a  pound  for  flue-cured  tobacco,  the 
nearest  comparal)le  ijroduct  of  the  same  general  use. 
Burley,  of  which  an  average  of  386,000,000  pounds 
a  year  is  raised— approximately  a  $78,000,000  crop- 
is  sold  in  December,  January  and  the  forepart  of  Feb- 
ruary at  auctions.  This  tobacco  is  graded  under  the 
supervision  of  tlie  Agricultural  Marketing  Adminis- 
tration of  the  Department  of  Agriculture.  Last  year's 
average  price  for  Burley  was  twenty-nine  cents  a 
pound. 

Maximum  Pi-ice  Regulation  Xo.  283,  effective  De- 
cember 4,  1942,  was  issued  because  OPA  found  that 
prices  for  the  1942  Burley  crop  threatened  to  rise  to 
an  inflationary  extent.  The  demand  for  this  season's 
crop  will  exceed  the  supply  this  year  by  a  greater 


margin  than  in  any  twelve-months  period  since  193G. 
Stocks  on  hand  are  expected  to  drop  to  the  lowest 
point  in  several  years. 

Cigarette  manufacturers  use  60  per  cent,  of  the 
I)urley  crop,  representing  33  per  cent,  of  all  tobacco 
going  into  cigarettes  in  this  country.  Burley  also  is 
used  for  pipe  and  chewing  tobacco.  In  conference  with 
glowers  and  warehousemen  prior  to  issuance  of  the 
icgulation,  OPA  otficials  expressed  concern  that  un- 
controlled Burley  prices  might  lead  to  violently  fluc- 
tuating- prices  during  the  marketing  season  and  to  in- 
(' leased  pi-ices  at  the  retail  level. 

In  establishing  the  ceiling  prices  for  the  sixty- 
eight  basic  grades,  OPA  declai*ed  that  maximum  prices 
for  specified  grades  might  l)e  exceeded  in  the  purchases 
of  any  single  week  if  the  weighted  average  of  all  to- 
bacco purchased  did  not  exceed  the  average  weighted 
ceiling  price.  For  instance,  a  buyer  may  pay  more 
than  the  ceiling  price  in  certain  instances  provided 
that  a  comparable  quantity  of  leaf  is  ])urchased  during 
the  same  weekly  period  at  prices  sufficiently  below  the 
ceiling  prices  to  reconcile  the  weighted  average  pur- 
chase price  to  that  of  the  weighted  average  ceilin«- 
price. 

This  permitted  deviation  will  allow  flexibility  for 
side  grades  which  do  not  appear  in  the  i)rice  schedule 
and  thus  will  preserve  the  auction  market  method  of 
buying  and  selling  Burley.  Maximum  Price  liegula- 
tion  No.  283  takes  into  consideration  only  the  sixty- 
eight  basic  grades,  but  buyers  and  sellers  long  have 
recognized  certain  side  grades  and  these  have  influ- 
enced the  prices  bid.  By  allowing  the  deviation,  OPA 
l)rotects  this  trade  custom. 

The  regulation  i)laces  certain  s[)eciflc  responsi- 
bilities upon  w^arehousemen. 

Before  starting  any  sale,  the  warehouseman  or 
his  representative  must  designate  on  the  basket  tag, 
which  by  law  designates  the  grade  of  the  tobacco,  the 
ceiling  price  for  that  grade  and  must  also  announce 
this  information  to  the  buyers  at  the  auction. 

AVarehousemen  also  are  required  to  designate  on 
their  bills  or  invoices  to  the  buyers  the  government 
grade  of  each  lot  of  tobacco  i)ur'chased  and  the  price 
l)aid.  All  buyers  of  Burley  are  required  to  rej)ort  to 
OPA  in  Washington  by  Saturday  of  tlie  following 
week  each  week's  purchases,  the  amount  of  each  grade 
bought  and  the  amount  paid  in  each  transaction. 

Thirley  tobacco  is  grown  i)rincipally  in  Kentucky 
and  also  in  Tennessee,  Virginia,  North  Carolina, 
southern  Ohio,  West  Virginia  and  Missouri. 

The  Tobacco  World 


p/^yoti 


When  they  step  up 

to  your  counter, 

be  sure  they— 


Make  a  date  with  MODEL 


OPA  RULINGS 

By  Eiac  Calamia 

Pres.  Retail  Tobacco  Dealers  of  America,  Inc. 

.  P.  A.  has  ruled  that  imported  cigars  do  not 
come  under  the  recently  adopted  general  cigar 
regulation  Xo.  260  and  has  established  the 
^  following  formula  for  imported  cigars  because 
of  the  increased  excise  taxes:  A  retailer's  maximum 
price  on  imj)orted  cigars  may  be  increased  by  the 
manufacturer  up  to  but  not  exceeding  10  per  cent,  of 
the  present  maximums  and  the  manufacturer's  list 
increased  an  equivalent  amount.  Thus,  the  manufac- 
turer of  imported  cigars  may  raise  his  list  prices  in 
exactly  the  same  ijroportion  as  he  raises  the  retail 
prices. 

O.  P.  0.  has  just  amended  the  price  schedule  of 
Cigar  Regulation  No.  260  in  these  respects: 

Former  15-cent  cigars  may  now  have  a  maximum 
retail  price  of  17  cents,  tliree  for  50  cents,  with  a  manu- 
facturer's maximum  list  of  $135  per  1000. 

Former  17-cent  cigars  mav  now  have  a  maximum 
retail  price  of  19  cents,  three  for  55  cents,  with  a  manu- 
facturer's maximum  list  of  $148  per  1000;  or  a  maxi- 
mum retail  price  of  20  cents  with  a  manufacturer's 
maximum  list  of  $153  per  1000.  The  election,  as  in  all 
j-etail  classiiications,  is  with  the  manufacturer. 

I  am  sure  the  tradc^  will  be  pleased  to  learn  that 
O.  P.  A.  has  just  permitted  the  manufacturers  of  the 
$6.85  cigarette  brands  to  reduce  their  price  to  $6.81  to 
meet  the  same  manufacturer's  list  as  the  other  popular 
brands.  The  Philip  Morris  Company  has  been  very 
helpful  in  bringing  about  this  sensible  parity.  Thus, 
Pall  Mall,  Herbert  Tareyton  and  Philip  Morris  cig- 
arettes are  $6.81  a  thousand  in  every  State  in  the 
l^nion  and  are  now  in  tlie  same  jjrice  class  as  the  other 
nationally  popular  brands  and  accordingly  may  be 
retailed  at  the  same  ijrices. 


CHESTERFIELD'S  PROGRAMS 

On  three  program  i)eriods  weekly — Tuesday, 
AVednesday  and  Thursday  evenings  from  7:15  to 
7:30  P.  M.,  E.  W.  T.— '^Harry  James  and  His  Music 
Makers"  entertain  on  the  full  network  for  Ches- 
terfield Cigarettes.  The  program,  sponsored  by  Lig- 
gett &  Myers  Tol)acco  Company,  also  is  heard  on  a 
delayed  recorded  basis  in  TTonolulu  and  Hilo  and  is  re- 
broadcast  for  the  Middle  Western  and  coastal  States 
at  11: 15  P.  M.    Newell-p]mmett  Co.,  Inc.,  is  the  agency. 

January,  1943 


SPRUCE    LUMBER 

for  CIGAR  BOXES 

for  the  Eye 
for  Shipping 
for  the  Cigars 

SPECIFY    SPRUCE 


It's  Brighter 
It's  Lighter 
It's  Better 


Uptegrove  Lumber  Co. 

Cigar  Box  Lumber  for  70  years 

15  Washington  St.  Newark,  N.  J. 


Esiahlishcd    1886 


"BEST  OF  THE  BEST" 


^^^^±^  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway,  New  York  City 
FACTORIES:  Tampa  and  Kep  West,  Florida 


AUTOKR AFT 

CIGAR    BOXES 


Boile  Nature 
Cedar  Chests 


Novelty 
Wrapped 


Are  Outstanding  In 
Oualiiy-Design-Cost 

AUTOKRAFT  BOX  CORP. 


Luna,  Ohio 
Chicago,  III. 
Detroit,  Mich. 


Hellam,  Pa. 


Hanover,  Pa. 

Philadelphia,  Pa. 

Wheeling,  W.  Va. 


Xi 


KEEP  'EM  COMING 
BACK  FOR  MORE 

Here's  how  to  make  a  hit  -J;^' J°« -^r^oTd  fir  a 
a,en.  that  lUlcigl.s  ""f/J^^.f^^eS-  ''""'''«'"' 
wide  choice  ol  l?""'l^""^i:"'^ew  fiends  >vho  «ill  keep 

Brown  &  Williamson  Tobacco  Corporation 


TUNE   !N  .  .  Red    Skeltou   Tu"^^>.^' 
Tommy  Dorscy  >\cu.,N"^'^ ^ 


UNION  MAD! 


HUMIDOR  PIPE  RACK  .     .    .    . 

Ask  (tic  U&W  salesman  tor  a  supply 
of  the  new  full  color  catalogs  show* 
ing  all  tlie  luxury  premiums. 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

Make  tobacco  mellow  and  smooth  in   character 
and  impart  a  most  palatable  flavor 

FLAVORS  FOR  SMOKING  and  CHEWING  TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 

BETUN,  AROMATIZER,  BOX  FLAVORS,  PASTE  SWEETENERS 

FRIES  &  BRC,  92  Reade  Street,  New  York 


CIGAR  BOXES 


Tel.  Algonquin  4-9532 


jjic^l^^sqj 


Established  1875 


637-641  EAST  I7198T. 

NK%lr  VOIVK. 


MAXIMUM    PRICES    SET 
FOR   BURLEY   TOBACCO 

OLLARS-AXD-CKNTS  inaxinium  prices  for 
tlie  sixty-eig'lit  basic  t>rados  of  Bnrley  tobacco, 
creating'  an  avei-age  iiiaxiimun  of  tliirty-eight 
cents  a  pound,  were  set  December  4  by  the 
Office  of  Price  Administration  in  conjunction  with  the 
Department  of  Agriculture.  TJie  maximum  price  rep- 
resents 138  per  cent,  of  parity  and  compares  with  an 
average  price  (from  January  1,  1942,  to  September  15, 
1942)  of  35.4  cents  a  |jound  for  flue-cured  tobacco,  the 
nearest  comparable  ])roduct  of  the  same  general  use. 
Burley,  of  which  an  average  of  386,000,000  pounds 
a  year  is  raised — approximately  a  $78,000,000  crop- 


is  sold  in  December,  January  and  the  forepart  of  Feb- 
ruary at  auctions.  This  tobacco  is  gi-aded  under  the 
supervision  of  the  Agricultural  Marketing'  Adminis- 
tration of  the  Department  of  Agriculture.  Last  year's 
average  price  for  Burley  was  twenty-nine  cents  a 
pound. 

Maximum  Price  Kegulation  Xo.  283,  etfective  De- 
cember 4,  1942,  was  issued  because  OPA  found  that 
prices  for  the  1942  Burley  crop  threatened  to  rise  to 
an  inflationary  extent.  The  demand  for  this  season's 
crop  will  exceed  the  supply  this  year  by  a  greater 


margin  than  in  any  twelve-months  period  since  1936. 
Stocks  on  hand  are  expected  to  drop  to  the  lowest 
j)ohit  in  several  years. 

(^igarette  manufacturers  use  60  per  cent,  of  the 
Burley  crop,  representing  33  jjer  cent,  of  all  tobacco 
going  into  cigarettes  in  this  country.  Burley  also  is 
used  for  pipe  and  chewing  tobacco,  in  conference  witii 
growers  and  warehousemen  i)rior  to  issuance  of  the 
legnlation,  OPA  officials  expressed  concern  that  un- 
controlled Burley  prices  might  lead  to  violently  fluc- 
tuating- prices  during  the  marketing  season  and  to  in- 
creased pi-ices  at  the  retail  level. 

Ill  establishing  the  ceiling  prices  for  the  sixty- 
eight  basic  grades,  OPA  declared  that  maximum  prices 
for  specified  grades  might  be  exceeded  in  the  purchases 
of  any  single  week  if  the  weighted  average  of  all  to- 
bacco purchased  did  not  exceed  the  average  weighted 
ceiling'  price.  For  instance,  a  buyer  may  pay  more 
than  the  ceiling  price  in  certain  instances  provided 
that  a  comparable  quantity  of  leaf  is  ])urchased  during 
the  same  weekly  period  at  prices  sufficiently  below  the 
ceiling'  prices  to  reconcile  the  weighted  average  pur- 
chase price  to  that  of  the  weighted  average  ceiling 
l)rice. 

This  permitted  deviation  will  allow  flexibility  for 
side  grades  which  do  not  appear  in  the  price  schedule 
and  thus  will  preserve  the  auction  market  method  of 
Imying  and  selling  Burley.  Maximum  Price  Kegula- 
tion No.  283  takes  into  consideration  only  the  sixty- 
eight  basic  grades,  but  buyers  and  sellers  long  have 
recognized  certain  side  grades  and  these  have  influ- 
enced the  prices  bid.  By  allowing  the  deviation,  OPA 
l)r()tects  this  trade  custom. 

The  regulation  places  ceitain  specific  responsi- 
bilities upon  warehousemen. 

Before  starting  any  sale,  the  warehouseman  or 
his  representative  must  designate  on  the  basket  tag, 
which  by  law  designates  the  grade  of  the  tobacco,  the 
ceiling  ])rice  for  that  grade  and  must  also  announce 
this  information  to  the  buyers  at  the  auction. 

Wai-ehousemen  also  are  required  to  designate  on 
their  bills  or  invoices  to  the  buyers  the  government 
grade  of  each  lot  of  tobacco  i)nrchased  and  tlie  price 
l)aid.  All  buA^u-s  of  Burley  are  required  to  report  to 
OPA  in  AVashington  by  Saturday  of  tlie  following 
week  each  week's  purchases,  the  amount  of  each  grade 
bought  and  the  amount  paid  in  each  transaction. 

Burley  tobacco  is  grown  ])rincipally  in  Kentucky 
ajid  also  in  Tennessee,  Virginia,  North  Carolina, 
southern  Ohio,  West  Virginia  and  Missouri. 

The  Tobacco  World 


« 


« 


p///^^ 


When  they  step  up 

to  your  counter, 

be  sure  they— 


Make  a  date  with  MODEL 


OPA  RULINGS 

By  Eiac  Calamia 

Pres.  Retail  Tobacco  Dealers  of  America,  Inc. 

[.  P.  A.  has  ruled  that  imported  cigars  do  not 
come  under  the  recently  adopted  general  cigar 
regulation  Xo.  260  and  has  established  the 
following  formula  for  imported  cigars  because 
of  the  increased  excise  taxes:  A  retailer's  maximum 
price  on  imported  cigars  may  be  increased  by  the 
manufacturer  up  to  but  not  exceeding  10  per  cent,  of 
the  present  maximums  and  the  manufacturer's  list 
increased  an  equivalent  amount.  Thus,  the  manufac- 
turer of  imported  cigars  may  raise  his  list  prices  in 
exactly  the  same  proportion  as  he  raises  the  retail 
])rices. 

O.  P.  0.  has  just  amended  the  price  schedule  of 
Cigar  Regulation  No.  260  in  these  respects: 

Former  15-cent  cigars  may  now  have  a  maximum 
retail  jjrice  of  17  cents,  tliree  for  50  cents,  with  a  manu- 
facturer's maximum  list  of  $135  per  1000. 

P'ormer  17-cent  cigars  may  now  have  a  maximum 
retail  price  of  19  cents,  three  for  55  cents,  with  a  manu- 
facturer's maximum  list  of  $148  per  1000;  or  a  maxi- 
mum retail  price  of  20  cents  with  a  manufacturer's 
maximum  list  of  $153  ijei*  1000.  The  election,  as  in  all 
retail  classifications,  is  with  the  manufacturer. 

1  am  sure  the  trade  will  be  pleased  to  learn  that 
O.  P.  A.  has  just  permitted  the  manufacturers  of  the 
$6.85  cigarette  brands  to  reduce  their  price  to  $6.81  to 
meet  the  same  manufacturer's  list  as  the  other  popular 
brands.  The  Philip  ^Morris  Company  has  been  very 
helpful  in  bringing  about  this  sensible  parity.  Thus, 
Pall  Mall,  Herbert  Tareyton  and  Philip  Morris  cig- 
arettes are  $6.81  a  thousand  in  every  State  in  the 
Union  and  are  now  in  the  same  jjrice  class  as  the  other 
nationally  ijopular  brands  and  accordingly  may  be 
retailed  at  the  same  prices. 


CHESTERFIELD'S  PROGRAMS 

On  three  program  periods  weekly — Tuesday, 
Wednesdav  and  Thursday  evenings  from  7:15  to 
7:30  P.  M.*^,  E.  AV.  T.— ''Harry  James  and  His  Music 
Makers"  entertain  on  the  full  network  for  Ches- 
terfield Cigarettes.  The  program,  sponsored  by  Lig- 
gett &  iMyers  Tobacco  Company,  also  is  heard  on  a 
delayed  recorded  basis  in  Honolulu  and  Hilo  and  is  re- 
broadcast  for  the  Middle  Western  and  coastal  States 
at  11: 15  P.  ^I.    Ne\vell-Emmett  Co.,  Inc.,  is  the  agency. 

January,  1943 


SPRUCE    LUMBE  R 

for  CIGAR  BOXES 


It's  Brighter 
It's  Lighter 
It's  Better 


for  the  Eye 
for  Shipping 
for  the  Cigars 


SPECIFY    SPRUCE 

Uptegrove  Lumber  Co, 

Cigar  Box  Lumber  for  70  years 

15  Washington  St.  Newark,  N.  J. 


Esiahlithcd    1886 


"BEST  OF  THE  BEST" 


^^^±±,  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway,  New  York  City 

FACTORIES:  Tampa  and  Kev   West,  Florida 


AUTOKR AFT 

CIGAR    BOXES 


Boite  Nature 
Cedar  Chests 


Novelty 
Wrapped 


Are  Outstanding  In 
Quality-Design-Cost 

AUTOKRAFT  BOX  CORP. 


Liiua,  Ohio 
Chicago,  111. 
Detroit,  Mich. 


Hellam.  Pm. 


Hanover,  Pa. 

Philadelphia,  Pa. 

Wheeling,  W.  Va. 


IB 


INTENTIONAL  2ND  EXPOSURE 


Tobacco  Merchants'  Association 
Registration  Bureau,  JeV  TO^^^cm 

Schedule  of  Rates  for  Trade-Mark  Services 


Effective  April  1,  1916 


Registration, 

Search, 

Transfer, 

Duplicate  Certificate, 


(see  Note  A), 
(see  Note  B), 


$5.00 
1.00 
2.00 
2.00 


Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  UO)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollai  ($1.0u)  will  be  made.  If  it  necessitates  the  reporting  ot  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


NEW  REGISTRATION 

BLACK  OUT:— 46,929.     For  all  tobacco  products. 
A.  Finley,  Syracuse,  N.  Y.,  on  December  8,  1942. 


Registered  by 


TRANSFERRED  REGISTRATIONS 

OBSERVA:— 19,773  (U.  S.  Tatent  Office).  For  cigars.  Registered 
December  12,  1916,  by  A.  Garten  &  Sons,  New  York,  N.  Y. 
Through  mesne  transfers  acquired  by  Consolidated  Litho.  Corp., 
Brooklyn,  N.  Y.,  and  re-transferred  to  La  Siga  Cigar  Mfg.  Co., 
New  York,  N.  Y.,  on  October  29,  1942. 

RECORD  BOND:— 17,219  (Tobacco  World).  For  cigars,  cigarettes 
and  cheroots.  Registered  February  15,  1909,  by  Petre,  Schmidt  & 
Bergmann,  Philadelphia,  Fa.  Transferred  to  A.  S.  Frey  &  Co., 
Red  Lion,  Pa.,  and  re-transferred  to  H.  L.  Neff  &  Co.,  Red  Lion, 
Pa.,  on  October  14,  1942. 

DIXIE  CROWN: — 44,606  (Tobacco  Merchants  Association).  For 
all  tobacco  products.  Registered  May  4,  1926,  by  Petre  Litho.  Co., 
Philadelphia,  Pa.  Transferred  to  Wm.  H.  Myers  &  Co.,  Red  Lion, 
Pa.  Transferred  by  A.  S.  Frey  &  Co.,  Red  Lion,  I'a.,  successors 
to  VVm.  H.  Myers  &  Co.,  to  H.  L.  Neff  &  Co.,  Red  Lion,  Pa.,  on 
October  14,  1942. 


Internal  Revenue  Collections  for  November 

Source  of  Revenue  1942  1941 

Cigars,  including  floor  taxes   $  2,265,934.74  $  1,361,427.69 

Cigarettes,  including  floor   taxes    71,596,045.79  55,709,789.87 

Snuff    ....          548,052.31  546,460.26 

Tobacco,  chewing  and  smoking 4.110,898.27  4,382,527.53 

Cigarette  paper,  tubes  and  leaf  dealer 

penalties    86,553.38  180,940.32 

*Manufactured  Tobacco  Produced  by  Classes 

(As  reported  by  the  Bureau  of  Internal  Revenue  based 
on  manufacturers'  returns  of  production) 

Month  of  September 
_      ,  Increase  or  Decrease 

Product  1942  Quantity     Per  Cent. 

P^"8^   • 5,127,537  -f  651,796  14.56 

Twist 507,321  -f  3,825  0.76 

l^ine-cut   Chewing    436,912  —  30  447  6  51 

Scrap   Chewing 4,259,847  +  298,005  7.52 

^rnokmg    14,035,211  —  3,722,571  20.96 

Snuff    3,168,516  —  164,012  4.92 

Total    27,535,344        —    2,963,404  9.72 

Nine  Months  Ending  September  30 

_      ,  Increase  or  Decrease 

Product  1942                 Quantity  Per  Cent. 

}ys  40,517,303  -f     2,598,731  6.85 

Twist 4,499,014  -f-        288,725  6.86 

Tine-cut    Chewing    3,803,062  —         68,114  176 

Scrap   Chewing 37,155,910  +     3,698,384  11.05 

Smoking    129.801,767  —  17,777,472  12.05 

Snuff    30,670,512  -f     1,034,952  3.49 

Total    246,447,568        —  10,224,794  198 

*The  production  figures  are  in  pounds,  and  are  subject  to  revision 
until  pubhshed  in  the  annual  report  of  the  Commissioner  of  Internal 
Revenue. 

14 


TOBACCO  TRADE  ORGANIZATIONS 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 


^ 


JESSE  A.  BLOCH,  Wheeling,  W.  Va President 

WILLIAM  BEST,  New  York,  N.  Y Chairman  Executive  Committee 

ASA  LEMLEIN,  New  York,  N.   Y Treasurer 

CHARLES  DUSHKIND,  New  York,  N.  Y Counsel  and  Managing  Director 

Headquarters,  341  Madison  Ave.,  New  York  City 

CIGAR  INSTITUTE  OF  AMERICA 

ALBERT  H.  GREGG  President 

EVERETT    MEYER    Vice-President 

D.   EMIL  KLEIN   Treasurer 

SAMUEL    BLUMBERG    Secretary 

H.   W.  McHOSE   Director 

Headquarters,  630  Fifth  Ave.,  New  York  City 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 
DISTRIBUTORS,  INC. 

FRED  W.  WINTER  Chairman  of  the  Board 

J.    RENZ    EDWARDS   President 

JOSEPH  KOLOuNY,  200  Sth  Ave.,  New  York,  N.  Y Executive  Secretary 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

BEN  L.  LASCHOW,  862  East  Fifteenth  St.,  Brooklyn,  N.  Y President 

R.  L.  McCORMICK,  52  Klein  Ave.,  Trenton,  N.  J First  Vice-President 

W.  H.  KOCH,  1404  Mt.  Royal  Ave.,  Baltimore,  Aid Second  Vice-President 

ALBERT  FREEMAN,  25  West  Broadway.  New  York.  N.  Y Treasurei 

RETAIL  TOBACCO  DEALERS  OF  AMERICA,  INC. 

ERIC  CALAMIA,  233  Broadway.  New  York,  N.  Y President 

CLIFFORD  M.   DAWSON   Treasurer 

MALCOLM  FLEISHER  Secretary 

SEIGFRIED   F.  HARTMAN   Counsel 

CIGAR  MANUFACTURERS  ASSOCIATION  OF  AMERICA, 
INC.,  200  Fifth  Ave.,  New  York,  N.  Y. 

ALVARO  M.   GARCIA  President 

WALTER  E.  POPPER  Treasurer 

SAMUEL  BLUMBERG   General   Counsel 

Executive  Committee— Alvaro  M.  Garcia  (Ex-officio).  Thomas  C.  Breen.  Harley  W. 

Jefferson,  D.   Emil   Klein,  Walter  E.   Popper,  Harry   C.  Carr,  and  Arthur  A. 

Schwarz. 

THE  YORK  COUNTY  CIGAR  MANUFACTURERS 

ASSOCIATION 

CHARLES  STUMP.  Red  Lion.  Pa President 

ARTHUR  McGUIGAN,  Red  Lion.  Pa Vici-Pres  den 

RUSSELL  S.  STINE.  Red  Lion,  Pa Secretary 

A.  s.  ziEGLER,  Red  Lion.  Pa. i..!: ..::::::.:.:......::::.:TreIsurer 

FLORIDA  CIGAR  MANUFACTURERS  ASSOCIATION 

ARMANDO  RODRIGUEZ   .  Pr*.*iH#.nf 

FRANCISCO  GONZALEZ  .  ..  i!  Vic^-Pres  dent 

JOHN  LEVY   Tr^fl™ 

tRANcis  M.  SACK.  Tampa,  Fia. '::::::::::::v.v.v.v;;;;;;;;;;;;;;;;;;;;;;i;crS 

INDEPENDENT  RETAIL  TOBACCONISTS' 
ASSOCIATION 

NAT    SCHULTZ    President 

BERNARD   ARBITAL    First' vlc^-Pres  dent 

IRVING    MALITZKY    Third  Vict  Pres  denJ 

EDWARD    SEIGEL    .............'■..■■'.'. Financial  Secritarv 

ALEXANDER    DAVIS TreltLrer 

BERNARD  BERNSTEIN.  42  Broadway.  New  YoVk.' nV  Y:';;;:::V.:::;:;:SeSetary 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA.  INC. 

VICTOR    KORMAN    President 

CHAS.  B.   KIRWIN Trllsurer 

LEO  RIEDERS,  604  West   162nd   Street.   New   York.'  N."y: ''.'.■.'.''.'.■.'.*.'. '.Secretary 


A    VICTORIOUS 

NEW     YEAR 

TO     OUR     COUNTRY! 

That  is  a  wish  which, 

we  believe,  reflects  the 

combined  wishes  of  all 

our  readers. 

THE  TOBACCO  WORLD 


The  Tobacco  World 


W^sf: 


t    % 


1^     ^""^^c 


^^""^irtm 


Men  and  Matches 
Against  tKe^^ea 


^^^»-»««>fflN*:i 


...J]M|iiii»^^^ 


' 


MEN  in  an  open  life-boat  adrift  on  the  sea 
at  night.  .  .  .  Since  time  immemorial  the 
darkness  and  distance  and  the  hope  of  rescue 
are  unchanging. 

Wars  come,  and  the  difficuhy  of  rescue  in- 
creases. But  always,  it  is  brought  a  step  nearer 
when  Safety  Matches  are  in  the  life-boat.  Then 
mere  hope  is  given  a  basis  of  practical  reality. 

In  the  two  paintings  reproduced  on  this  page 
Anton  Otto  Fischer  depicts  the  historic  alliance 
of  men  and  matches  against  the  sea.  One  was 
executed  years  ago  and  published  in  the  old 


"Life"  magazine.  The  other  is  a  present  day 
scene  •—  epilogue  to  war  at  sea. 

To  make  matches  that  will  stand  up  under 
adverse  conditions;  to  make  matches  that  will 
burn  —  every  one  —  with  quickness  and  cer- 
tainty, so  that  hopes  pinned  on  "the  last  match" 
will  never  be  extinguished  —  that  is  our  vital 
job  in  this  war. 

Why  efficiency  can  be  guaranteed  in  Inde- 
pendence Safety  Matches  carried  by  our 
fighting  forces  is  the  story  of  an  American 
achievement.  Read  it— in  the  panels  below. 


The  Last   Match 

Above,  an  earlier  painting  by  Anton  Otto  Fischer,  published  in 
the  original  "Life"  magazine.  Reproduced  by  special  permission. 


Why  the  men  on  the  fighting  front  and 
the  man  on  the  home  defense  front 
can  depend  on  Independence  Safety 
Matches  for  sure,  instant  light  and 
flame  is  the  story  of  an  American 
achievement. 


DIVISION  OF 
BERST-FORSTER-OIXFIELD  COMPANY  •  NEW  YORK  CITY  •  MADE  IN  U.  S.  A. 


The  Safety  Match  and  Match  Box... Made  in  U.S. A.... By  Independence 


I. The  head  is  hard,  ac- 
curately shaped,  uni- 
furm  In  full  flame  in 
unesiKxmd  Doesn't  chip 
or  crush  when  struck 


2.  The  stick  is  square, 
which  means  fire  rapidly 
feeds  into  a  strong,  ef- 
fective flame  Sturdy  — 
made  of  clean  hardwood . 


3.  The  head  is  out  before 
the  lire  reaches  the  end 
of  the  stick  That  tells 
you  there  will  be  no 
dangerous  afterglow. 


4.  Outer  box  is  made  of 
wood  In  Univ  of  Min- 
nesota tests,  it  supported 
53  6  lbs.  without  weaken- 
ing or  losing  shape. 


5.  Wood  outer  holds 
inner  box  snugly  Try 
above  test.  Pull  half  way 
out ,  hold  downward  . 
shake.  1 1  remains  secure 


6.  Inside  t>ox  is  scored 
with  light  perforation  on 
sides  and  bottom.  Can 
be  conveniently  torn  in 
two  for  use  on  ash  tray*. 


r 


\ 


Watch  ADELINE  GRAY 
try  Uncle  Sams  new 
nylon  chute  in  its  first 


2.  ^&.  Tf 
TS4T 


L.  J 1-'  Ht 


/\    I 


FEBRUARY 


/ 


^ 


1943 


^ 


THERE  SHE  GOES!  2,000  fee.  over 

THtKC    '""^  ^  /  ..par-old  vet- 

irptt^flnevv  nylon  para^ 
Watch  as  she  pulls  the  np-cord- 


That's  the 

proving  ground 

of  cf  |iuraclMi»e  —  just 

as  the  "T-Zone"  is  the 

proving  ground  of  your 

cigarette  (see  befow) 


•  You  can  test  them  in  wind  tunnels— you  can  toss 
them  out  with  weighted  dummies— but  the  final 
test  of  a  parachute  is  the  "live  test"— an  aaual 
jump* 

And  it's  like  that  with  a  cigarette,  too.  The 
final  test  is  when  you  smoke  it. 

Adeline  Gray  (below)  says:  "Camels  are  never 
harsh  on  my  throat."  Many  a  man  at  the  front 
could  tell  you  the  same— Camels  are  the  favorite 
there,  too.  But  try  Camels  on  your  "T-Zone." 


* 


A 


>^\^** 


^A0»<'-»^2 


applause  of  special  observe 
the  Army  and  the  Navy. 


*< 


fs«'SS» 


WtfM 


\' 


i  PERFECT  lANDINO-and  now  for  a 
Camd    Th«'s  .he   pack  ^ha,   say 
smoking  pleasure  a,  .be-  An  ^ 

..henAdehne  Gray  says. ^^^1^.^^^ 
r«uT«e':n;smoke.can.naers.a„d. 

r/Rsr /N -mB  seRV/ce 

Wi.hm.nln.l..A™y.Navy.Ma,in». 
.„d  CO..  Guard,. h.f=voM..o,='..'. 

.,d,  in  Po..  txchonge.  ond  Can...".) 


kM:'j} 


o^we^ 


m 


\\l 


n 


THE  T-ZONE 
where  cigarettes 
are  judged 


^  The  "T-ZONf  "-Taste  and 
Throat  -  is  the  proving 
ground  for  cigarettes.  Only  your  taste  and 
throat  can  decide  which  cigarette  tastes  best 
to  you . . .  and  how  it  affects  your  throat.  For 
your  taste  and  throat  are  absolutely  individ- 
ual ^  you.  Based  on  the  experience  of  mil- 
liorLS  of  smokers,  we  believe  Camels  will  suit 
your*T-ZONE''  to  a*!."  Prove  it  for  yourself ! 

){.  J.  I{c.vn()l(isT(il);i(cii<'(iiiii)an.\ ,  Wiostoii-Salt'in,  Northriirolina 


ESTABLISHED 


188 


PRODUCTION  IN  1942 
TOTALED  6,205,873,642 
CIGARS  AND  235,838,- 
696,675      CIGARETTES 

Cigar  production  in  the  United  States 
passed  the  six  billion  mark  in  1942,  the 
total  being-  6,205,873,642,  an  increase  of 
418,638,131,  or  7.23  per  cent,  over  1941. 
Little  cig-ars  declined  8.83  per  cent. 

Cigarettes  reached  an  all-time  high  of 
235,838,696,675,  a  rise  of  29,408,930,310, 
or  14.25  per  cent  over  the  previous  year. 
Large  cigarettes  gained  43.95  per  cent. 

Snuff  production  totaled  41,160,926 
pounds,  an  increase  of  1,580,514  pounds, 
or  3.99  per  cent.  Chewing  and  smoking 
tobacco  decreased  6.09  per  cent. 


/ 


i 


U.S. MARINE 
RAIDERS 


'*S*W((*'*'* 


i'k ' 


^Ik^fE^ 


\2^-^ 


ft  * 


^ 


:-t. 


K.A\ 


fea!!!!!r*^ 


n  ■  n 


J 

WATCH  OUR 
SMOKE... 


^^£Sr£Rf/£lD 


r- 


FOR  MILDNESS  AND  TASTE 

Mere's  a  combination  you  can't 
beat . .  .  the  r/g/if  combination  of  the  world's  best 
cigarette  tobaccos.  That's  why  Chesterfields  give 
you  real  MILDNESS  and  BETTER  TASTE  and  that's 
what  the  real  pleasure  of  smoking  odds  up  to.      ^ 

For  ever/ffting  you  wan»  in  a  cigarette,        l\  Ch^ 
smoke  Chesterfield  .  . . '  J}^     '^^^2-<|   / 


(  ^  . 


t 


W0/(/ 


Z.  T^ 


^^ 


# 


"'^. 


iS 


STi 


ntj 


*  BUY  * 


U.S.  BONDS 


STAMPS 


fc     Copyright  1913.  Liggett  &  Mvers  Tobacco  Co. 


HoBART  B.  Hankins — Editof 


Business  Manager — B.  S.  Phillips 


THE  TOBACCO  WORLD 


Vol.  63 


FEBRUARY,  1943 


No.  2 


S  presidoiit  oi'  the  Retail  Tobacco  Dealers  of 
America,  Inc.,  a  national  trade  association, 
representing-  thousands  of  small  independent 
retailers  of  tobacco  products  throughout  the 
country,  Eric  ('aiamia  sul)mitted  to  the  Senate  Small 
Business  Committee  on  Jaimary  19th,  a  brief  on  *'loss- 
leader"  practices  and  other  i)i'oblems  facing  the  to- 
bacco retailei',  which  is  presented  to  our  readers  in  the 
following  i)aragraphs. 


HE  greatest  threat  to  the  survival  of  the  inde- 
pendent retail  tobacco  dealer  is  the  pernicious 
'Moss-leader"  practice.  1  am  sure  the  mem- 
bers of  this  committee  are  wcdl  acquainted  with 
the  many  i)hases  of  this  evil  and  its  dishonest  implica- 
tions. It  is  a  fallacy  to  l)elieve  that  this  practice  is 
beneficial  to  the  consumer.  If  the  present  national 
policy  continues  to  encourage  the  price  cutter  and  fos- 
ter the  growth  of  tliis  destructive  form  of  selling,  the 
independent  merchant  will  be  unable  to  survive.  It  is 
bv  no  means  a  stretch  of  the  imagination  to  make  the 
assertion  that  'Moss-leadering"  is  conducive  to  the  fur- 
ther growth  of  monopoly.  OP  A  has  at  its  conmiand 
the  most  reliable  figures  from  both  government  and 
independent  statistical  agencies  to  help  it  in  determin- 
ing what  is  the  cost  of  doing  business  of  the  most  effi- 
cient retailer.  Where  OPA  finds  a  connnodity  gener- 
ally subject  to  the  'Moss-leader"  practice,  it  should  be 
empowered  to  establish  a  price  which  represents  both 
a  floor  as  well  as  a  ceiling.  This  would  enable  OPA 
to  protect  both  the  consumer,  whicli  is  its  primary  ob- 
jective, and  the  small  business  men  of  the  country,  with 
w^hom  it  should  be  concerned.  It  would  go  a  long  way 
toward  permitting  the  efficient,  progressive  dealer  to 
work  out  his  ow^n  salvation  and  to  continue  in  business. 


NOTHER  problem  that  the  small  independent 
retailer  faces  is  the  growing  scarcity  of  some 
types  of  consumer  goods.  Our  industry  may 
be  considered  among  the  more  fortunate.  Any 
curtailment  in  the  supply  of  tobacco  products  has  been 
due  to  a  lack  of  adequate  labor  and  not  through  lack  of 
tobacco  itself.  Due  to  the  demands  of  the  armed  forces, 
the  future  will  bring  increasing  shortages  of  cigars, 
cigarettes  and  smoking  tobaccos.  However,  there  are 
many  other  items  of  a  miscellaneous  nature,  sold  over 
the  counters  of  retail  tobacco  stores,  that  are  not  gen- 
erally available  today.  We  are  concerned  with  the 
equitable  distribution  of  these  items,  for  we  feel  that 
if  we  can  satisfactorily  solve  the  problem  now^  existing, 
we  will  evolve  a  basis  on  which  to  work  in  the  days  to 
come.  The  fact  is  that  where  a  manufacturer  finds  lie 
can  supply  his  customer  with,  let  us  say,  70  per  cent, 
of  his  normal  requirements,  the  actual  distribution  of 

-  *  -•  ■■  1  •  . 


each  and  every  customer.  The  wholesale  distributor, 
as  well,  is  often  guilty  of  permitting  such  merchandise 
to  be  used  either  to  promote  new  accounts  or  to 
strengthen  the  good  will  of  "pet"  customers. 


E  realize  that  it  is  impractical  to  include  small 
business  under  the  Inventorv  Control  Order. 
However,  it  will  affect  such  a  small  percentage 
of  the  retailers  of  the  country  that  we  do  not 
believe  it  will  insure  equitable  distribution  to  all.  We 
will  watch  wdth  interest  the  effect  it  will  have,  in  the 
hoi)e  that,  through  the  regulation  of  the  large  pur- 
chaser, some  benefits  may,  in  the  long  run,  accrue  to 
the  small  independent  dealers. 


()8T  Exchanges  unquestionably  perform  a  nec- 
essary service  for  the  men  in  uniform.  How- 
ever, abuses  of  the  real  purpose  for  w^hich 
these  exchanges  were  established,  have  devel- 
oped. This  works  to  the  detriment  of  the  retailer  and 
should  be  eliminated  by  the  Army  Exchange  Service. 
Restrictions  confining  sales  to  men  in  uniform  are  not 
sufficient  to  correct  these  abuses.  Regulations  limiting 
sales  in  quantity  to  the  reasonable  needs  of  the  indi- 
vidual should  be  pronmlgated.  This  w^ould  prevent 
merchandise  purchased  at  the  Post  Exchanges  being 
offered  for  sale  outside,  in  competition  with  the  estab- 
lished retailer. 


•  wmE  believe  that  much  good  would  emanate  from 
lYi5l  iiiore  frequent  conferences  between  govern- 
ment and  trade  associations.  Our  experience 
has  been  that  government  agencies  prefer  to 
deal  with  individuals  rather  than  trade  groups.  It 
seems  to  us  that  an  accredited  trade  organization  is 
certainly  in  a  position  to  be  better  informed  than  the 
individual,  limited  in  experience  and  with  his  own  "axe 
to  grind".     Such  conferences  should  be  encouraged. 


N  conclusion,  we  believe:  (a)  That  the  general 
maxinmm  price  regulations  should  be  amended 
to  permit  the  establishment  of  a  floor  as  w^ell 
as  a  ceiling  price  by  OPA  where  they  deem  it 
helpful  in  eliminating  the  "loss-leader"  practice;  (b) 
that  by  regulation  a  wholesaler  receiving  only  a  per- 
centage of  his  former  purchasers  of  a  scarce  connnod- 
ity, be  compelled  to  nuike  available  to  his  retail  custom- 
ers that  same  percentage  of  their  former  purchases; 
(c)  that  Post  Exchanges  be  supervised  more  closely 
to  eliminate  the  existing  abuses  of  their  facilities;  (d) 
that  government  agencies  confer  wdth  accredited  trade 


this  merchandise  is  not  always  made  on  such  a  ratio  to         associations  on  nuitters  affecting  their  industries. 


I  he  TOBACCO  WORLD  (est.  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B,  Hankins.  President  and  Treasurer;  B.  S.  Phillips,  Vicc-Presid«nt;  John  Cleary, 
Secretary  Office.  2^b  Chestnut  Street,  Philadelphia,  Pa.  Issued  monthly.  Subscriptions,  available  only  to  those  engaged  in  the  tobacco  industry  or  trade,  $1.00  a  year, 
1«  cents'a  copy;  foreign,  $1.75  a  year.    Entered  as  second-class  mail  matter,  December  22,  1909,  at  the  Post  Office,  Philadelphia,  Pa.,  under  the  Act  of  March  3.  1879. 


Biggest  December  for  Cigars  Since  1916 


BOVE-THE-AVKHAOK  increases  in  cigars  of 
all  classes,  cigarettes,  large  cigarettes  and 
snutJt*;  slight  declines  in  little  cigars,  chewing 
and  smoking  tohacco — these  wei-e  the  outstand- 
ing features  of  the  industry's  production  in  Deceinher, 
1942,  as  reflected  in  the  sales  of  revenue  stanii)s.  The 
figures  are  sui)i)lied  in  the  8ui)[)leinent  to  the  T()l)acco 
Barometer  of  the  Tobacco  Merchants  Association  of 
the  U.S. 

In  U.  S.  cigars,  classes  A,  H,  (^  and  I),  combined, 
totaled  614,101,905,  as  compared  to  425,976,890,  of  tJie 
former  classes  A  and  B,  an  increase  of  188,125,015,  or 
44.16  i)er  cent. 

Class  E  totaled  61,369,060,  as  comi)ared  to  45,761,- 
145,  a  gain  of  15,514,465,  or  33.83  per  cent. 

Class  F  totaled  8,638,845,  as  compared  to  3,070,710, 


a  rise  of  5,568,135,  or  181.33  i)er  cent. 

Class  G  totaled  919,915,  as  compared  to  303,075,  a 
climb  of  616,790,  or  203.48  per  cent. 

Total  of  all  classes  was  685,001,525,  as  compared 
to  474,912,920,  an  increase  of  209,824,405,  or  44.15  per 
cent. 

Low-i)i-iced  cigai's  boomed  to  an  all-time  high,  and 
public  demand  for  cigars  is  still  running  far  ahead  of 
l)i()duction — by  more  than  25  [)er  cent,  the  Cigar  Insti- 
tute of  America  estimates. 

It  was  the  biggest  December  for  the  cigar  industry 
since  1916,  when  692,000,000  cigars  were  delivered.  In 
Older  that  United  Nations  and  armed  forces  through- 
out the  world  might  have  cigars  for  Christmas,  gov- 
ernment orders  from  June  through  November  were  ex- 
ceptionally large. 


Cigars  Made  to  Sell  at  Not  Over  8^  Each 


December  1941 


Class  A — 

United  States  .  .  . 
Philippine  Islands 
i'uerto    Rico    .  .  .  . 


December  1942 

35,281,170 


Class  A — 

United  States  .  . . 
Philippine  Islands 
Puerto    Rico    .... 


Class  B— 

United  States  . . . 
Philippine  Islands 
Puerto    Rico    .... 


421,883,635 

300 

171,900 


3,894,355 

200 

26,500 


422,055,835 


Class  B— 

United  States  .  .  . 
I'hilippine  Islands 
Puerto    Rico    . . .  . 


3,921,055 


Class  C — 

United  States  .  .  . 
IMiilippine  Islands 
Puerto    Rico    .... 


Class   D— 

United  States  .  .  . 
Philippine  Islands 
Puerto    Rico    .... 


326,477,200 
"9,150 

245,174,725 
V8,956 

7,140,610 


35,281,17. 


326,486,351: 


245,193,67; 


100 


Su'^total   425,976,890  Subtotal 

Increase      188,125,015  (-f-  44.16%) 


7,140,710 


614,101,905 


Class  E — 

United  States  ,  .  . 
Philippine  Islands 
Puerto    Rico    .... 


Cigars  Made  to  Sell  at  Over  8^  Each  and  Not  Over  15^  Each 

Class  C — 

61,369,060  United    States    

Philippine    Islands    ,  ,  .  . 

450  Puerto    Rico    

61,369.510 

Increase      15,514,465  (-f- 33.83%) 


45,761,145 

50 

93,850 


45,855,045 


Class  F — 

United  States  . . . 
Philippine  Islands 
Puerto    Rico    .... 


Cigars  Made  to  Sell  at  Over  15^  Each  and  Not  Over  20^  Each 

8,638,845 


Class  D— 

Ignited    States    .  .  . 
J'hilippine    Islands 
Puerto    Rico    .... 
8,638,845 

Increase      5,568,135  (+  181.33%) 


3,070,710 


3,070,710 


Class  G — 

United  States  .  .  . 
Philippine  Islands 
Puerto    Rico    .... 


Cigars  Made  to  Sell  at  Over  20(*  Each 
919,915 


United    States    685,001,525 

Philippine    Islands    

Puerto    Rico    *28,656 


Class  E— 

United    States    . . . 
Philippine    Islands 
i'ucrto    Rico    .... 
919,915 

Increase     616,790  (+  203.48%) 

Aggregate  of  All  Classes 

United    States    .  . . 
Philippine    Islands 
Puerto    Rico    .... 
685,030,175 

Increase  209,824,405  (+44.15%?) 


303,075 
50 


303,125 


474,912,920 

600 

292.250 


475,205,770 


stated  h^X^B^^^^^^^^^^  °^  December  tax-paid    products   released   by   the    Bureau   of    Internal    Revenue       As 

ttfdrawn  L  cTn^umptLn  or  slie"'^""'  ""'  ^'''^  °"  '''''  "'  ""'"^""^  ^^^"^^^  ^"^'  ^^°  '-^  -P^--^^  c.uantities  of  products 


wi 


77/ r  Tohacco  World 


« 


1942  A  Good  Year  for  Tobacco  Industry 


O  far  as  ji^rowtli  in  deiiiaiid  is  eoiieenied,  1J)42 
was  one  of  tlie  most  successful  years  in  the  his- 
tory of  cigars,  states  the  Cigar  Institute  of 
America,  in  a  review  of  tlie  year.  Never  lias 
cigar  popularity  increased  more  rapidly.  Sales  from 
January  to  June  were  record-hreaking;  in  July,  deliv- 
eries to  domestic  wholesalers  slowed  down  hecause  of 
limited  production  capacity  and  the  necessity  of  filling 
secret  government  orders  first,  so  that  total  domestic 
sales  for  the  year  showed  an  increase  of  only  four  jjer 
cent.  Figures  on  government  purchases  of  cigars  are 
iiot  avaiiarne,  rienct'  do  nut  apj^eai'  in  (he  slaiisiics;  hut 

Product 
Cigars: 

All  Classes: 

United    States     

Philippine    Islands    

Puerto    Rico    


it  is  known  that  cigars  for  our  armed  forces  represent 
by  themselves  an  impressive  total. 

A  summary  of  the  figures  for  all  classifications  of 
tobacco  products  in  1942,  as  comi)ared  to  1941,  is  given 
on  tlie  front  cover  of  this  issue  of  The  Tobacco  World. 
The  figures,  taken  from  the  analysis  on  this  page,  are 
f lom  the  Supjilement  to  the  Tobacco  Barometer  of  the 
Tol)acco  JMerchants  Association  of  the  U.  S. 

Increases  in  1942  over  1941  in  cigars  by  classes  are 
furnished  by  the  Cigar  Institute  as  follows:  Class  E, 
27  per  cent.;  Class  F,  35  per  cent.;  Class  G,  104  per 
cent. 


# 


Total 


Little  Cigars: 

All   United   States 

Cigarettes: 

United  States  . . . 
Philippine  Islands 
Puerto    Rico    


Total 


Large  Cigarettes: 

United  States  . . . 
Philippine  Islands 
Puerto    Rico    


Total 


SnufT  (lbs.): 

All  United   States 


Tobacco  (Chewing  and  Smoking)  lbs.: 

United    States     

Philippine    Islands     


Total 


Product 
Cigars : 

All  Classes: 

United    States     

Philippine    Islands     . . 
Puerto    Rico    


Total 


Little  Cigars: 

All   United   States 

Cigarettes: 

United  States  .  . . 
Philii)pine  Islands 
Puerto    Rico    


Total 


Large  Cigarettes: 

United  States  . . . 
Philippine  Islands 
Puerto    Rico    


Total 


Snuff  (lbs.): 

All   United   States 


Tobacco  (Chewing  and  Smoking)  lbs. 

United    States     

Philippine    Islands    


Total 


Month  of 
1942 

685,001,525 

28,050 

December 
1941 

474,912,920 

600 

292,250 

475,205,770 

10,202,900 

16,200,694,020 

260,120 

16,200,954,140 

131,485 

*15,666 

146,485 

3,320,502 

20,944,506 

+ 

■f 
+ 

Increase  or 
Quantity 

210,088,605 

600 

263,600 

Decrease 
Per  Cent. 

44.24 

•  •  •   • 

•  •  •   • 

685,030,175 

209,824,405 

279,860 

3,515,224,840 

250,120 

3,514,974,720 

252,528 

'i4,6o6 

238,528 
660,759 
844,503 

44.15 

9,923,040 

2.74 

19,715,918,860 

Yo,666 

21.70 

•  •  •  • 

19,715,9)2,8,860 

21.70 

384,013 

*  *i',6o6 

192.06 

•  ■  •  • 

»  •  •  • 

385,013 

162.83 

3,981,261 

19.90 

20,100,003 

4.03 

•  •  •   • 

20,100,003 

20,944,506 

844,503 

Increase  or 
Quantity 

418,638,131 

171,449,302 

495,585 

246,693,244 

12,857,128 

29,408,930.310 

179,380 

3,136,290 

29,405,614,640 

793,717 
6,680 
6,465 

793,502 
1,580,514 

4.03 

Calend 
1942 

6,205,873,642 

770 

665,125 

ar    Year 
1941 

5,787,235,511 

171,450,072 

1,160,710 

5,959,846,293 

145,640,733 

206,429,766,365 
179.500 

4,898,760 

Decrease 
Per  Cent. 

7.23 

•  •  •  • 

6,206,539;;537 

4.14 

132,783,605 

8.83 

235,838,696,675 

120 

1,762,470 

14.23 

•  •   •   • 

•  •  •  • 

235,840,459,265 

206,434,844,625 

1,805,766 

6,800 

134,400 

14.24 

2,599,483 

120 

140,865 

43.95 

•   •   •   • 

4.81 

2,740,468 

1,946,966 

40.76 

41,160,926 

39,580.412 

3.99 

280,525,673 
1 

298,725,714 

25 

18,200,041 
24 

6.09 

•   •  •  • 

280,525,674 

298,725,739 

18,200,065 

6.09 

♦Compiled  from  comparative  data  of  tax 
in  the  Bureau's  release,  "The  figures  are  based 
drawn  for  consumption  or  sale." 


-paid  products  released  monthly  by  the  Bureau  of  Internal  Revenue.   As  stated 
on  sales  of  revenue  stamps  and  do  not  represent  quantities  of  products  with- 


February,  1943 


National  Radio  Program  to  Boost  Cigars 


r 


XE  of  tlio  nation's  loading  radio  programs, 
''Can  Yon  Top  TliisT'  has  joined  the  1943 
promotion  i)arade  for  cigars  via  a  special  ar- 
rangement with  the  sponsor  by  which  cigars 
will  be  a  chief  topic  of  conversation  on  the  program 
of  Saturday,  February  27th.  The  Cigar  Institute, 
which  arranged  the  tie-up,  is  now  distributing  nation- 
ally a  poster  advertising  the  program  and  the  part 
cigars  will  play  in  it.  The  poster  headline  reads: 
'•Relax!  A  good  laugii,  like  a  good  cigar,  is  a  menial 
and  physical  bracer."  Under  the  headline  is  a  picture 
of  the  program's  five  stars — "Senator"  Ed  Ford, 
veteran  vaudevillian ;  Harry  Hershfield,  newspaper 
cartoonist,  columnist  and  raconteur;  Joe  Laurie,  Jr., 
vaudevillian,  gag  writer,  and  actor;  Peter  Donald, 
actor;  and  Roger  Bower,  announcer — all 
famous  entei'tainers  and  cigai'  devotees 
with  a  joke  for  every  puff! 

Broadcast  everv  Saturdav  night  at 
9:30  P.  M.,  E.  AV.  T.*,  over  a  national  XBC 
network,  "(^an  You  Top  This.^"  is  similar 
to  "Information,  Please"  in  that  it  is  an 
unrehearsed  i)rogram.  On  each  broadcast 
Peter  Donald  reads  selected  jokes  which 
listeners  have  sent  in;  then,  as  each  joke  is 
narrated,  "Senator"  Ford,  Harry  Hersh- 
field and  Joe  Laurie,  Jr.,  try  to  top  it  by 
telling  other  jokes  on  the  same  theme.  In 
the  words  of  The  New  York  Sun,  "They 
reach  down  in  their  combined  experience 
of  one  hundred  and  eight  years  in  show 
business,  pull  out  an  approi)riate  joke  to 
suit  the  situation,  give  it  a  new  twist  if 
needed  and  toss  it  into  the  mici'oi)hone." 

A  laugh-meter  measures  the  reaction 
of  the  studio  audience.  Winners  who  send 
in  jokes  which  the  three  encyclopedias  of 
humor  can't  "top"  receive  cash  and  a  six 
month's  sui)ply  of  the  sponsor's  product, 
Colgate  Dental  Cream. 

Because  neither  Ford,  Hershfield,  nor 
Laurie  know  in  advance  what  jokes  Peter 
Donald  will  read  it  is  not  ])()ssible  to  fore- 
cast what  will  be  said  on  the  special  cigar 
program  the  night  of  February  27th.  But 
it  can  be  prophesied  that  they  will  have 
plenty  to  say  about  cigars  since  all  three 
experts  are  longtime  cigar  devotees. 

Inasmuch  as  it  is  to  the  industrv's 
advantage  to  gain  the  widest  possible  audi- 
ence for  the  program  on  the  night  of  Febru- 
ary 27th  the  Cigar  Institute  is  distributing 
posters  to  Associate  Members  through- 
out the  nation  and  is  asking  that  they  be 
displayed  foi-  a  week  to  ten  days  in  ad- 
vance of  that  date. 

This  is  the  first  such  tie-up  arranged 
with  a  national  radio  program  by  the  In- 
stitute and  may  inaugurate  a  series  of  sim- 
ilar tie-ups. 


Presented  in  the  interests  of  Colgate  Dental 
Cream,  "Can  You  Top  This!"  is  an  outgrowth  of  the 
relationship  of  the  three  gagsters  who  spend  hours  at 
their  favorite  haunt,  the  famous  Lambs  Club  of  New 
York  City,  swapping  stories.  It  took  them  months  of 
routine  collaboi-ation  to  get  into  the  easy  and  effort- 
less swing  that  gives  the  show  its  sparkle — to  polish 
it  with  all  the  "points"  of  vaudeville  at  its  best. 

"Senator"  Ford  and  Joe  Laurie,  Jr.,  are  both 
ntiii  laudr  graduates  of  the  scliool  of  vaudeville. 
Harry  Hershfield  is  not  only  the  leading  exponent  of 
the  art  of  after-dinner  speaking  (300  and  up  a  year), 
but  is  also  celebrated  as  an  artist,  columnist  and  cre- 
ator of  the  erstwhile  comic  strip  character,  Abie 
Kabbible. 


/     A  GOOD  LAUGH, 
LIKE  A  GOOD  CIGAR, 
IS  A  MENTAL  AND  PHYSICAL  BRACER 


irM4RM  KMO 


t4nn  OW$Al» 


JOf  LAttmt.  M. 


•OM*  tomttt 


HAimr  HuaHtnuf 


...Fmmm  eBtrntainen  miJ  tigmr  devotees  wM  af^e  fmr  ev^  ffnti! 

WMi/if 

the  Mirth  ef  e  Netien . . .  Stimabs  to  Vktery! 


^  SA*niRDAY,  FiB.  27  ^ 

AND  EViRY  SATURDAY  NIGHT 
OViR  NBC  NETWORK-.9:30  P.M.  EW.T. 


i 


H     9 


TROUBLE  FOR  TOJO!  It's  the  new  Curtiss 
"Helldiver,"  the  Navy's  latest  dive- 
bomber,  designed  to  carry  a  bigger  bomb- 
load  than  any  naval  dive-bomber  in  ex- 
istence. At  the  controls  in  this  test  dive, 
photographed  below,  is  Barton  T.  Hulse, 
who  learned  his  flying  in  the  Navy . . . 
smokes  the  Navy  man's  favorite— Camel. 


There's  just  one  cigarette 
for  me-CAMEL_they  suit  my 
throat  and  my  taste  to  a  T 


THEY  can  look  terrific  on  paper . . . 
meet  the  most  exacting  laboratory 
tests  on  the  ground.  But  the  final  prov- 
ing ground  of  an  airplane  is  in  the  air 
. . .  when  you  fly  it. 

It's  the  same  with  cigarettes.  The  final 
test  of  any  brand  is  in  the  smoking. 

Test  pilot  "Red"  Hulse  and  countless 
other  smokers  could  tell  you  mighty 
convincing  things  about  Camels  and 
their  remarkable  mildness  and  flavor, 
but  your  own  throat  and  taste  . . .  your 
own  "T-Zone"...can  tell  you  even  more 
convincingly  why  Camels  are  such  a 
favorite  on  the  home  front. 


VETERAN  NAVY  FIGHTER  PILOT  AND  CHIEF  TEST  PILOT 
OF  THE  NAVY'S 
NEW  CURTISS 
DIVE-BOMBER 


The  Tobacco  World 


The  favorite  cigarette  with  men  in  the  Army,  Navy, 
Marines,  and  Coast  Guard  is  Camel.  (Based  on  actual 
sales  records  in  Post  Exchanges,  Sales  Commissaries, 
Ship's  Service  Stores,  Ship's  Stores,  and  Canteens.) 

1-4167B     7  X  10  in.     Trade  Journals    * 


—where  cigarettes  are  judged 

The  "T-IONI"-Taste  «nd  Throat-is  the  proving 
ground  for  cigarettes.  Only  your  taste  and  throat 
can  decide  which  cigarette  tastes  best  to  you... 
and  how  it  affects  your  throat.  For  your  taste 
and  throat  are  individual  to  you  Based  on 
the  experience  of  millions  of  smok- 
ers, we  believe   Camels    will 
suit  your  '<T-ZONI" 


E.  J.  Reynolds  Tobacco  Co..  Winston-Salem.  N.  C. 


to  a 


•T.» 


February,  1943 


Everett  Meyer  Again  Heads  Institute 


vA^-^-.^  Xvis     */»<     XA  - 


N  expansion  of  effort  by  tlie  cigar  indnstry  to 
meet  growing  domestic  consumer  demand  for 
cigars  and  the  needs  of  the  armed  forces  has 
l)een  announced  hy  tlie  Board  of  Directors  of 
the  Cigar  Institute  of  America  following  the  anunal 
meeting  of  manufacturer  members  of  the  Institute.   In- 
volved is  mobilization  of  the  entire  industry,  taking  in 
the  nation's  leading  retail  outlets  as  well  as  the  major 
distributors  and  the  nation's  leading  manufacturers. 
Heading  this  unified  i)rogram  of  the  indnstry  will 
be  Everett  Meyer,  President  of  the  Webster-Eisenlohr 
Company,  who  was  uuaniniousiy  redesignated  Acting 
[^resident  at  the  directors'  annual  session  in  the  Wal- 
dorf-Astoria Hotel.     Mr.  Meyer  has  served  in  this  ca- 
pacity since  the  leave  of  absence  granted  Albert  H. 
Uregg,  Institute  President,  now  American  Hed  Cross 
Commissioner  with  U.  S.  armed  forces  in  England.   Mr. 
Gregg  was  honored  at  the  meeting  by  re-election  to  the 
Presidency,  which  he  has  held  since  the  formation  of 
the  Cigar  Institute  on  January  2,  1})41. 

William  A.  Best,  vice-president  of  the  General 
Cigar  Comi)any,  was  elected  treasurer,  and  Samuel 
Bluuibei'g  secretarv. 

On  tlie  1943  Board  of  Directors  are: 
William  A.  Best,  General  Cigar  Co.,  Inc. 
A.  Gordon  Findlay,  American  Cigarette  &  Cigar 
Co.,  Inc. 

Alvaro  M.  Garcia,  Garcia  y  Vega. 
William  Goldstein,  P.  Lorillard  Co.,  Inc. 
Benjamin  L.  Grabosky,  Grabosky  Brothers. 
Albert  H.  Gregg. 

Maurice  Hanauer,  Alles  &  Fisher,  Inc. 
D.  Emil  Klein;  D.  Emil  Klein  Co.,  Inc. 
Everett  Meyer,  "Webster  Eisenlohr,  Inc. 
A.  Joseph  Newman,  Bayuk  Cigars  Inc. 
Fernando  Palicio,  P'ernandez  Palicio  y  Cia. 
Walter  Poi3per,  E.  Popper  &  Co.,  Ine.*^ 
Melville  E.  Eegensburg,  E.  Eegensburg  &  Sons. 
John  J.  Kogers,  Waitt  &  Bond,  Inc. 
Arthur  A.  Schwarz,  Max  Schwarz  Mh'.  La  Prima- 
dora  Havana  Cigars,  Ltd. 

The  executive  committee  is  made  up  of  Messers. 
Best,  Garcia,  Gregg,  Klein,  Meyer,  Newman,  and 
Regensburg. 

Keynote  of  the  convention  was  the  maintenance  of 
activities  in  the  expectation  that  post-war  consumption 
will  be  on  a  par  with  the  gains  made  during  the  past 
two  years.  New  highs  in  sales,  over  a  quarter  of  a  cen- 
tury, have  just  been  achieved  by  the  industry,  taking 
in  higher-priced  as  well  as  lower-priced  brands;  and 
demand  is  currently  running  more  than  25  per  cent, 
ahead  of  production  although  every  effort  is  being 
made  to  alleviate  the  shortage.  Mr.  Meyer  proclaimed 
the  increasing  scope  and  effectiveness  of  the  Institute's 
promotional  program  and  stated  that  it  had  the  firm 
support  of  the  industry's  most  prominent  concerns. 
With  this  view  Messrs.  Garcia,  Newsman,  Goldstein, 
Reg-ensburg,  Grabosky,  and  Best  coincided,  in  brief  ad- 
dresses on  current  and  prospective  trade  conditions. 

Harry  W.  McHose,  Director  of  the  Cigar  Institute, 
reviewed  in  detail  the  activities  of  that  organization 
during  the  past  year  and  explained  the  major  policies 
governing  present  and  future  programs.  He  laid  em- 
phasis on  the  manner  in  which  cigar  shortages  and  the 
victory  tax  had  been  clarified  ''to  a  rapidlv  increasing 
group  of  smokers  who  for  more  than  a  year  had  })een 


showing  a  new  appreciation  of  cigars  in  all  classes.'' 
Mr.  McHose  stated  that,  "not  only  the  distributor  and 
dealer  but  the  consumer  l)ecame  (piickly  aware  of  and 
symi^athetic  with  the  problems  of  the  manufacturer," 
with  the  remark  that  this  was  no  ordinary  achievement 
because,  unlike  other  i)roducts,  cigars  had  had  few  if 
any  price  changes  in  many  years. 

The  new  price  ceilings,  growing  out  of  the  imposi- 
tion of  the  new  victory  tax,  met  with  universal  con- 
sumer acceptance,  Mr.  McHose  dechired,  on  informa- 
tion from  population  centers  throughout  the  country. 

Slrnf^V«»i*w    l.'iioAi'    fli»if    flw>   /.io'«ii«   lioQ    <f/tTi/k    ici   w-^n^'     -f]^^    l\l 
►  <iii»-»ii.vi>i    x».ii\.»»»      iiicti     iiiv,    vijai^iii     iicto    s^viiiv     i\J    Well,    I  lit:;    U  L- 

rector  affirmed,  thus  nullifying  jjossible  o])jections  to 
the  price  I'ise.  The  public  also  appreciates  the  new 
])roblems  confronting  cigar  makers,  in  personnel,  ma- 
chinery, and  higher  costs,  Mr.  McHose  said. 

As  did  Mr.  Meyer,  Mi*.  McHose  referred  to  the 
growing  popuhirity  of  cigars  among  our  tighting  men. 
He  cited  reports  from  the  South  Pacific  and  North 
African  war  zones  relative  to  these  increasing  demands. 

diief  objective  of  the  Institute  program,  as  de- 
liued  by  Mr.  McHose,  is  to  create  a  loyal  and  ever-ex- 
panding market  for  cigars.  All  opinion-making  media 
— l)osters,  press,  radio,  motion  jjictures — are  utilized 
to  ])opularize  cigar  smoking. 

Cooperative  effort  with  motion  pictures,  radio  and 
other  o])inion-making  agencies  was  much  strengthened 
in  1942,  said  Mr.  McHose,  and  the  prospects  for  the 
coming  year  are  that  this  associated  promotion  will 
reach  a  new  high. 


FLEISHER  JOINS  ARMY 

Malcolm  L.  Fleisher,  executive  secretary  of  Retail 
Tobacco  Dealers  of  America  has  asked  for  a  leave  of 
absence  in  order  to  join  the  U.  S.  Army. 

In  granting  his  reciuest,  Eric  Calamia  stated: 

"I  most  willingly  grant  you  the  leave  of  absence 
wliich  you  recjuest  so  that  you  may  fulfill  your  patriotic 
duty.  From  now  on  your  daily  life  will  be  entirely  dif- 
ferent, but  I  am  sure  that  the' same  honest  application 
in  the  dischai'ge  of  your  new  duties  cannot  fail  but  to 
bring  credit  and  recognition  to  yourself. 

"Just  what  1943  holds  in  store  for  us,  none  can 
foretell  and  it  is  fitting  and  proper  that  we  live  from 
day  to  day,  trying  to  nieasui-e  up  to  each  new^  task  that 
presents  itself.  I  shall  ever  have  before  me  and  will 
try  to  foUow^  the  example  which  you  set  of  loyalty  and 
integrity  to  the  Association  and  'its  members. 

''We  both  must  look  forward  with  confidence  to 
the  day  when  our  Country  is  victorious  and  peace 
again  prevails.  In  the  meantime,  I  know  that  you  have 
the  faith  to  carry  on." 


CIGAR  MANUFACTURERS  ELECT 

At  the  annual  meeting  of  the  Cigar  Manufactur- 
ers Assn.  of  America,  the  following  officers  and  di- 
rectors were  named:  President,  Alvaro  M.  Garcia; 
treasurer,  W^alter  Popper;  general  counsel,  Samuel 
Hlumberg;  executive  committee:  Mr.  Garcia,  D.  Emil 
Klein,  Everett  Meyer,  Mr.  Popper,  Arthur  A.  Schwartz; 
Harry  P.  Wurman;  additional  directors:  Julius  B. 
Annis,  Thomas  E.  Brooks,  A.  L.  Cuesta,  Jr.,  Benjamin 
L.  (xrabosky,  M.  C.  Gryzmish,  Charles  H.  Horn,  W.  D. 
Knapp  Walter  L.  Katzenstein,  J.  C.  Newman,  George 
VV.  McCoy,  J.  L.  Lichtenstein,  Mortimer  Regensburg 
August  Sensenbrenner  and  Samuel  Siegel. 

The  Tobacco  World 


1 


JNO.  H.  SWISHER  £5?  SON,  INC,  Cigar  Manufacturers 

JACKSONVILLE,   FLORIDA 


nPHE  YEAR  that  has  just 
-*-  become  history  has  been 
a  difficult  one.  The  year  that 
is  now  starting  a  new  page  in 
history  promises  to  be  equal- 
ly difficult,  if  not  more  so. 

All  of  us  are  faced  with 
grave  responsibilities  this 
year.  Paramount  among 
them  are  our  responsibilities 
to  our  Armed  Forces  and  to 
our  customers.  Neither  of 
these  should  be  neglected. 
Fairness  demands  a  sincere 

as  it  is  humanly  possible. 

With  this  in  mind  we 
start  the  new  year  deter- 
mined to  make  every  effort 
to  take  care  of  the  needs  of 
our  jobbers  and  dealers  with- 
out failing  in  our  duty  to  the 
sailors,  soldiers  and  marines 
who  rightfully  demand  their 
share  of  KING  ED  WARD  cigars. 

To  all  of  our  good  friends 
who  have  been  so  patient  and 
understanding  during  the 
unavoidable  troubles  of 
these  War  years,  we  extend 
our  thanks,  our  greetings 
and  our  hope  that  1943  will 
be  an  excellent  year  for  you. 


BROADER  MANPOWER  HORIZON 

By  K.  Vernon  Banta 

STORY  of  pioneer  days  tells  of  the  youth  who 
earried  a  sack  of  wheat  to  the  grist  mill  on 
liorseback;  the  sack,  with  the  w^heat  in  one 
end  and  stones  in  the  other  for  balance,  was 
thrown  over  the  hack  of  the  horse.  When  the  miller 
suggested  that  the  boy  throw  away  the  stones  and 
divide  the  wheat  in  the  ends  of  the  sack  to  lighten  the 
liorse's  load,  the  youth's  answer  was:  ''If  this  way 
was  good  enough  for  my  father,  it  is  good  enough  for 
me/' 

In  its  treatment  of  men  and  women  with  physical 
limitations,  industry,  too,  has  foUow^ed  the  accustomed 
way.  Tradition  had  marked  tlie  blind  for  jobs  as 
broom-makers,  the  man  with  tuberculosis  for  light  out- 
door work,  the  person  who  has  lost  a  leg  for  a  job  as 
crossing-watchman.  This  hit-oi*-miss  classification  has 
totallv  disregarded  the  fact  tliat  the  l)lind  man  mav 
have  been  an  industrial  engineer  before  losing  his 
^  sight ;  the  tubeix'ular,  an  expert  accountant ;  or  the  one- 
legged  man,  a  locomotive  engineer. 

However,  to  those  charged  with  the  welfare  and 
guidance  of  tlie  physically  handicapped  today,  all  jobs 
are  jobs  for  the  handicapped.  Tradition  and  ])ractice 
are  not  easy  fetters  to  break,  but  the  occupational  hori- 
zon of  the  i)hysically  handicapped  is  gradually  l)eing 
broadened.  There  is  no  reason  why  it  should  not  be 
widened  to  include  every  job  in  the  Dictionary  of  Occu- 
pational Titles.  Achieving  that  objective  will  I'equire 
an  intensive  and  cai'efully  executed  job  analysis  jn-o- 
gram.    This  technicjue  entails  an  analysis  of  the  jobs 

February.  ii)4S 


in  terms  of  the  usual  factors  for  selection,  such  as  skill, 
aptitude,  and  experience.  In  addition,  to  determine  the 
specific  requirements  of  a  job,  the  analysis  must  also 
show  in  detail  the  physical  demands,  as  well  as  the  con- 
ditions under  which  the  worker  w^ould  have  to  operate. 

When  such  a  break-down  has  been  made,  it  will  be 
possible  to  relate  the  requirements  of  the  occupation 
to  the  physical  capacities  of  specific  individuals.  As 
knowledge  of  more  jobs  is  developed,  the  span  of  occu- 
pations in  which  persons  with  physical  limitations  can 
be  suitably  and  safely  placed  will  increase.  Analysis 
should,  of  course,  be  made  under  actual  conditions,  and 
not  based  on  memory  or  hypothetical  conditions.  No 
personnel  man  has  a  sufficiently  detailed  knowledge  of 
all  jobs  in  his  plant  to  relate  that  information,  except 
in  a  very  general  way,  to  the  varied  types  of  physical 
hnpairment  that  applicants  may  have.  When  the 
framework  of  information  has  been  set  up,  fitting  the 
specific  handicapped  person  to  the  job  becomes  a  rela- 
tively simple  matter.  The  medical  examiner,  too, 
should  have  a  knowledge  of  the  reciuirements  of  the  job, 
so  that  he  may  be  able  to  determine  whether  or  not  the 
job  w411  be  detrimental  to  the  applicant's  handicap. 

Tools  to  facilitate  the  use  of  information  derived 
from  a  job  analysis  can  be  developed — for  instance,  a 
specific  industrial  plant  chart  of  ])hysical  demands  and 
working  conditions.  This  chart  should  be  based  on 
specific  information  of  the  physical  factors  involved  in 
the  job  and  can  be  exceedingly  valuable  to  the  person- 
nel office  or  the  placement  officer  in  the  local  office  of 
the  USES  in  reviewing  the  physical  requirements  of 
the  job.  It  can  be  used  to  break  down  a  single  occupa- 
tion or  a  com])lete  industry. 


LO  R  I  LLARD'S       POPULAR      LEADERS 


millions  ot  smoKers  — 

out  Gold 

a  fine-tasting  cigarette 

LtOtVffSf    IN  TARS  AND  RESINS 
ZjOWCSt    IN  NICOTINE 

AS  SHOWN  IN  IMPARTIAL  READER'S  DIGEST  TESTS 


f'su-:^':!' 


C^tc^77Y<^k2/t^^^C077^^'^Z'^Z^      America->  oldeit  tobacco  merdtonli— Ettoblbhad  1760 


BURLEY  ALLOCATIONS  AUTHORIZED 

LLOCATION  of  purchases  from  the  1942  Bur- 
ley  tohaeco  crop  to  manufacturers  and  dealers 
was  autliorized  in  an  order  issued  January  9tli 
hv  Rov  F.  Hendrickson,  Food  Disti'ilmtion  Di- 
rector,  the  I^.  8.  Depaitment  of  Agriculture  announces. 
Principal  Burley  tobacco  States  are  Kentucky  and  Ten- 
nessee with  smaller  production  in  Ohio,  West  Virginia, 
Virginia,  Indiana,  North  Carolina,  and  Missouri.  Un- 
der the  allocation  order,  manufacturers  w^ill  be  per- 
mitted to  puichase  or  otherwise  acquire  1942  croj) 
Burley  tobacco  in  an  amount  not  to  exceed  90  i)er  cent, 
of  their  average  purchases  or  acquisitions  from  the 
crops  of  1939,  1940,  and  1941.  Purchases  already 
made  from  the  1942  crop  will  be  counted  against  this 
allotment. 

In  cases  where  manufacturers  did  not  make  pur- 
chases during  one  or  more  of  the  base  years,  they  will 
compute  their  allocation  on  the  average  of  the  years 
they  did  ojjerate. 

Dealers  are  authorized  under  the  ordei*  to  pur- 
chase for  their  own  account  1942  crop  Burley  in  an 
amount  which  will  not  exceed  their  average  annual 
purchases  during  the  three  base  years,  1939,  1940,  and 
1941. 

Purchases  of  tobacco  resold  at  auction  during  the 
base  years  will  not  be  included  in  the  computation  of 
dealers*  allocations.  Execution  of  buying  orders  from 
manufacturers  by  dealers  are  not  purchases  for  the 
dealers'  own  account  and  are  chargeable  to  manufac- 
turers' allocations. 

to 


Dealers  now  purchasing  Burley  tobacco  who  did 
not  make  purchases  during  the  marketing  of  the  three 
preceding  crops  may,  if  they  have  organization  and 
facilities  to  pack  tobacco,  obtain  a  special  allocation 
from  the  Director. 

Both  the  Seci'ctary's  order  and  the  Director's  or- 
der contain  provisions  for  making  amendments  or 
modifications  in  manufacturer  and  dealer  allocations 
where  unusual  conditions  justify  such  action. 

^fanufacturers  and  dealers  will  compute  their  own 
allocations  under  the  terms  of  the  Director's  order. 
However,  manufacturers  and  dealers  covered  by  the 
order  must  submit  by  January  18  a  report  showing 
their  i)urchases  from  the  1939,  1940,  and  1941  crops  of 

whether  at  auction,  from  dealers  or  producers.  The 
report  nmst  be  accompanied  by  a  statement  of  the 
manufacturer's  or  dealer's  computation  of  the  number 
of  pounds  of  tobacco  he  may  acc^uire  from  the  1942 
crop. 

Within  ten  days  after  the  close  of  the  Burley  to- 
bacco auction  marketing  season,  manufacturers  and 
dealers  must  report  to  the  director  the  total  amount  of 
tobacco  they  accjuired  from  the  1942  crop  whether 
through  auction  market  ])urchases  or  from  i)roducers. 

It  is  estimated  that  manufacturer's  auction  market 
allocations,  under  the  order,  wall  account  for  somew^hat 
less  than  90  per  cent,  of  the  1942  Burley  crop.  The  re- 
mainder will  be  acquired  by  dealers. 

Both  the  manufacturer  and  dealer  allotments  rep- 
resent a  slight  over-allocation  of  this  year's  crop.  This 
is  designed  to  insure  full  competition  for  the  purpose 
of  maintaining  present  prices  to  growers  and  to  take 
up  any  slack  should  the  crop  turn  out  to  be  larger  than 
now  estimated,  officials  explained.  Should  it  appear 
later  that  the  1942  Burley  crop  is  larger  than  present 
estimates,  manufacturers'  allocations  will  be  increased. 

The  basis  of  allocations  used  is  believed  to  repre- 
sent a  fair  and  equitable  distribution  of  this  year's 
crop  of  Burley  tobacco,  officials  declared. 

Records  indicate  that  all  companies  are  in  need  of 
a  nmch  larger  volume  of  tobacco  than  was  obtained 
last  year  and  the  total  of  such  recpiirements  is  greatly 
in  excess  of  the  crop  now  being  mai'keted.  While  busi- 
ness of  all  companies  ai)i)ears  to  be  increasing,  some 
are  exi)anding  somewhat  more  rapidly  than  others. 
Officials  exjjlained,  however,  that  they  were  unable  to 
find  any  satisfactoiy  basis  for  taking  such  factors  into 
consideiation  since  favoi'ing  one  set  of  coini)anies 
would  mean  a  corresjjonding  penalty  on  others  who 
consider  themselves  ecjually  in  need  of  tobacco. 


FOOTE,  CONE  &  BELDING  OFFICERS 

Foote,  Cone  &  Belding,  successor  to  Lord  & 
Thomas,  advertising  agents  for  the  American  Tobacco 
Co.  and  other  large  accounts,  announce  that  Emerson 
Foote,  of  Xew^  York,  has  been  elected  president;  P^aii'- 
fax  M.  Cone,  Chicago,  chairman  of  the  executive  com- 
mittee, and  Don  Belding,  Los  Angeles,  chairman  of 
the  board. 

Mr.  Foote  will  remain  in  charge  of  New  York  op- 
ei'ations,  Mr.  Cone  the  (Chicago  office,  and  Mr.  Belding 
the  Pacific  Coast.  The  San  Francisco  office  will  be 
managed  by  Eugene  I.  Harrington.  At  a  meeting  of 
the  executive  committee,  held  in  Chicago  January  16, 
other  officers  w^ere  elected. 

The  Tobacco  World 


# 


FOR  vicfeinr  today 


AND  SOIINU 


SINESS  TOMORROW 


Get  This  Flag  Flying  Now! 


This  War  Savings  Flag  which  flies  today 
over  companies,  large  and  small,  all  across 
the  land  means  business.  It  means,  first, 
that  10%  oi  the  company's  gross  pay  roll  is 
being  invested  in  War  Bonds  by  the  workers 
voluntarily. 

It  also  means  that  the  employees  of  all  these 
companies  are  doing  their  part  for  Victory 
...  by  helping  to  buy  the  guns,  tanks,  and 
planes  that  America  and  her  allies  must  have 
to  win. 

It  means  that  billions  of  dollars  are  being 
diverted  from  "bidding"  for  the  constantly 
shrinking  stock  of  goods  available,  thus  put- 
ting a  brake  on  inflation.  And  it  means  that 
billions  of  dollars  will  be  held  in  readiness 
for  post-war  readjustment. 


Think  what  10%  of  the  national  income, 
saved  in  War  Bonds  now,  month  after  month, 
can  buy  when  the  w^ar  ends! 

For  Victory  today  . .  .  and  prosperity  tomoT' 
row,  keep  the  War  Bond  Pay-roll  Savings 
Plan  rolling  in  your  firm.  Get  that  flag  fly- 
ing now!  Your  State  War  Savings  Staff  Ad- 
ministrator will  gladly  explain  how  you  may 
do  so. 

If  your  firm  has  not  already  installed  the  Pay- 
roll Savings  Plan,  now  is  the  time  to  do  so. 
For  full  details,  plus  samples  of  result-getting 
literature  and  promotional  helps,  write  or 
wire:  War  Savings  Staff,  Section  F,  Treasury 
Department,  709  Twelfth  Street  NW., 
Washington,  D.  C. 


>ave 


With 


War  Savings  Bonds 


This  Space  Is  a  Contribution  to  America's  All-Out  War  Prosram 


Vchruary,  i<^4S 


II 


"   KEEP  'EM  COMING 
BACK  FOR  MORE 

Here's  how  to  make  a  hie  «■"'>"- ^rP  f"- 

Brown  i.  Williamson  Tobacco  Corporalton 


i 
4 

i 
i 

4 

4 

4 

4 

4 

4 

4 

4 

4 

4 

4 

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4 

4 

4 


TUNE   IN  . .  Red    Skellon    Tuesdays, 
Tln.>l)orse>Wed.,NBCNe.vorL. 


1 


CIGARETTE  SET 


I    Ask  the  B&W  salesman  for  a  supply 
I    of  the  new  full  color  catalogs  show- 

■     :_ II  *u..  I,..  «. -!.»«..  ,^  .,_.  .u:  .-•>.%  ^ 


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Write  for  List  of  Flavors  for  Special  Brands 

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CIGAR  BOXES 


Tel.  Algonquin  4-9532 


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Established  1875 


NATD  RE  ELECTS  OFFICERS 

At  the  first  1943  iiieetiiig  of  the  board  of  directors 
of  the  National  Association  of  Tobacco  Distributors, 
held  at  the  Pahner  House,  Chicago,  January  16th,  the 
incumbent  officers  were  re-elected  unanimously  and 
Henry  Gunst,  of  the  Clitlf  Weil  Cigar  Co.,  Richmond, 
Va.,  w^io  has  served  many  years  as  a  director,  was 
elected  a  vice-president. 

A  number  of  directors  w^hose  terms  are  expiring 
were  re-elected  and  there  will  be  two  new  faces  on  the 
board.  These  are  Richard  C.  Pinney,  of  the  H.  E. 
Shaw  Co.,  Worcestei',  Mass.,  and  Leroy  F.  Ball,  of  the 
King  Cigar  Co.,  Flint,  Mich. 


BEST  AND  NEWMAN  NAMED 

William  A.  Best,  vice-president  of  General  Cigar 
Co.,  was  elected  treasurer  of  the  Cigar  Institute  of 
America,  Inc.,  at  a  meeting  of  the  executive  committee 
in  the  Vanderbilt  Hotel,  January  6.  At  the  same  meet- 
ing, A.  Jos.  Newman  was  named  chairman  of  the  Insti- 
tute's membership  committee  for  1943. 


12 


NATD  REGIONAL  MEETINGS 

By  Joseph  Kolodny, 
Executive  Secretary,  NATD 

HE  tirst  of  the  NATD  regional  meetings  for 
1943,  held  at  Chicago,  January  15th  and  16th, 
proved  successful  from  every  standpoint.  The 
attendance  was  highly  representative  of  the 
entire  mid-west  area.  The  advance  notices  of  the 
meeting  stressed  that  it  was  to  be  a  wartime  confer- 
ence devoted  strictly  to  business,  devoid  of  entertain- 
ment features  and  witliout  the  customarv  i>litter  and 
frills  of  a  peacetime  convention.  Yet,  regardless  of  the 
absence  of  these  pleasurable  adjuncts,  the  number  of 
industry  members  who  attended  was  unprecedented 
for  a  regional  meeting. 

This  is  ascribable  principally  to  the  fact  that  the 
distributors  are  eager  to  understand  the  vast  number 
of  government  war  regulations  to  which  they  are  sub- 
ject, and  are  anxious  to  confer  w4tli  their  fellow  whole- 
salers concerning  the  best  ways  to  adjust  their  busi- 
nesses to  the  exigencies  of  the  war. 

Problems  of  merchandise  shortages,  manpower, 
curtaihnents  in  delivery  operations,  ceiling  prices,  in- 
ventory control  and  many  other  critical  developments 
make  it  imperative  for  the  distributor  not  only  to  make 
current  adjustments  but  to  anticipate  what  lies  ahead. 

It  has  again  been  evidenced  that  the  efficient  trade 
association  provides  the  best  vehicle  for  assembling 
members  of  an  industry  and  focusing  attention  upon 
the  situations  and  issues  which  must  be  dealt  with. 

The  second  regional  meeting  was  held  Wednesdav, 
January  27th,  at  the  Hotel  Commodore,  New  York. 
The  sessions  included  a  dinner  meeting  that  evening 
and  a  concluding  business  session  on  Thursday  morn- 
ing, January  28th.  Members  of  the  industry  in  the 
New  England  and  Middle  Atlantic  States  attended. 


PHILIP  MORRIS  RENEWS  ''PLAYHOUSE 


» > 


Beginning  its  seventh  year  as  a  continuous  Colum- 
bia client,  Philip  Morris  &  Co.,  Ltd.,  announces  re- 
newal of  its  full  network  program,  ''The  Philip  Mor- 
ris Playhouse."  The  renewal,  effective  February  5th, 
continues  the  program  on  the  full  Columbia  network, 
dramatizing  famous  motion  pictures  with  Ilollvwood 
stars  playing  the  leads. 

Broadcast  Friday  evenings  from  9  to  9:30  E.  W.  T., 
with  rebroadcast  at  11:30,  the  show  is  for  Philip  Mor- 
ris cigarettes. 

The  Blow  Company,  Inc.,  handles  the  account. 

The  Tobacco  World 


^ 


^^f 


When  they  step  up 

to  your  counter, 

be  sure  they— 


Make  a  date  with  MODEL 


LOW  GRADES  FOR  INSECTICIDES 

CTING  to  augment  supplies  of  insecticides, 
vitally  necessary  to  food  production  this  year. 
Secretary  of  Agriculture  Claude  R.  Wickard 
today  issued  an  order  reserving  certain  low 
grades  of  the  1942  crop  of  some  types  of  dark  tobacco 
for  use  in  inanufacture  of  nicotine  sulphate  and  nico- 
tine alkaloid.  The  regulation  requires  that  these 
grades  of  tobacco  be  sold  only  to  manufacturers  of 
nicotine  sulphate  and  nicotine  alkaloid.  It  became 
effective  on  Januarv  22d. 

Principal  sources  of  insecticide  bases  such  as 
rotenone  and  pyrethrum  in  the  East  Indies  have  been 
cut  oft'  by  the  w^ar  in  the  Pacific.  The  Department  of 
Agriculture  since  last  April,  however,  has  operated  a 
program  encouraging  diversion  of  low-grade  dark  to- 
bacco to  nicotine  alkaloid  and  nicotine  sulphate. 

Grades  of  tobacco  covered  by  the  order  are  among 
the  lowest  grades  of  tobacco  appearing  on  the  market, 
but  they  are  suitable  for  nicotine  production. 

Officials  said  that  steps  are  being  taken  to  insure 
that  producers  will  not  be  penalized  in  price  by  the  di- 
version of  the  grades  covered  to  the  nicotine  program. 

RICHMOND'S  CIGARETTE  OUTPUT 

During  a  year  of  wartime  prosperity  which  saw 
many  business  records  broken,  Richmond  held  its 
place  as  a  leading  cigarette  producing  center  of  the 
nation  by  turning  out  a  total  of  more  than  87  billion 
units  in  1942,  according  to  figures  announced  in  the 
annual  business  review  of  the  Richmond  Chamber  of 
Commerce.  With  cigarette  machines  humming  day  and 
night  to  turn  out  huge  quantities  of  the  short  smokes 
for  the  armed  forces  as  well  as  civilian  consumption, 
1942 's  total  was  nearly  16  billion  above  the  preceding 
year's  7I14  billion.  Production  for  December,  1942, 
was  over  7  billion  units. 


U.  OF  P.  DEAN  ON  BAYUK  BOARD 

Harry  J.  Lonian,  Associate  Dean  of  the  Wharton 
School,  University  of  Pennsylvania,  has  been  elected 
to  the  Board  of  Directors  of  Bayuk  Cigars,  Inc.,  it  has 
been  announced  by  A.  Jos.  Newman,  president  of  the 
company. 

A  member  of  the  Wharton  School  faculty  since 
1919  a:id  Associate  Dean  since  1939,  Mr.  Loman  also 
is  Professor  of  Insurance,  and  has  served  as  a  con- 
sultant to  the  Pennsylvania  Department  of  Labor  and 
Industrv. 

February,  1^4:^ 


SPRUCE    LUMBER 

for  CIGAR  BOXES 


It's  Brighter 
It's  Lighter 
It's  Better 


for  the  Eye 
for  Shipping 
for  the  Cigars 


SPECIFY    SPRUCE 

Uptegrove  Lumber  Co. 

Cigeir  Box  Lumber  for  70  years 
15  Washington  St.  Newark,  N.  J. 


Establithcd   1886 


"BEST  OF  THE  BEST" 


M»t.c.u,.d  b,  ^  SANTAELLA  &  CO. 

Office,  1181  Broadway,  New  York  City 

FACTORIES:  Tampa  and  Kep  West.  Florida 


AUTOKR AFT 

CIGAR    BOXES 


Boite  Nature 
Cedar  Chests 


Novelty 
Wrapped 


Are  Outstanding  In 
Ouality-Design-Cost 

AUTOKRAFT  BOX  CORP. 


Lima,  Ohio 
Chicago,  111. 
Detroit,  Mich. 


Hellam.  Pa. 


Hanover,  Pa. 

Philadelphia,  Pa. 

Wheeling.  W.  Va. 


rs 


Tobacco  Merchants   Association 
Registration  Bureau,  ^Ew^YOHTcm 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916 


Registration, 
Search, 
Transfer, 
Duplicate  Certificate, 


(see  Note  A), 
(see  Note  B), 


$5.00 
1.00 
2.00 
2.00 


Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants Association  on  each  registration. 

Nntp  H— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10)  titles^  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
Dollar  ($1.(X))  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20)  titles,  but  less  than  thirty-one  (31).  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


NEW  REGISTRATION 
WEDDING  BELLS: — 46,932.     1  or  cigarettes  and  tobacco.     Regis- 
tered by  Abe  Finley,  Syracuse,  N.  Y.,  on  December  8,  1942. 

TRANSFERRED  REGISTRATIONS 

WEDDING  BELLS:— CU.  S.  Tobacco  Journal).  For  cigars.  Reg- 
istered June  28,  188(),  by  Powell  &  Goldstein,  Oneida,  N.  Y. 
Through  mesne  transfers  acquired  by  Napoleon  Cigar  Co.,  Inc., 
Syracuse,  N.  Y.,  and  re-transferred  to  Abe  Finley,  Syracuse,  N.  Y., 
on  December  28,  1942. 

WEDGEWOOD:— 22,680  (Tobacco  World).  For  cigars,  cigarettes, 
cheroots,  stogies,  chewing  and  smoking  tobacco.  Registered  July 
19,  1911,  by  C.  B.  Henschel  Mfg.  Co.,  Milwaukee,  Wis.  Trans- 
ferred to  Consolidated  Litho.  Corp.,  Brooklyn,  N.  Y.,  and  re-trans- 
ferred to  Pennstate  Cigar  Corp.,  Philadelphia,  Pa.,  on  December 
31,  1942. 

SPANA  LEO:~31,897  (Tobacco  Leaf),  and  31,932  (U.  S.  Tobacco 
Journal).  For  cigars.  Registered  July  11,  1906,  by  the  American 
Litho.  Co.,  New  York,  N.  Y.  Through  mesne  transfers  acquired 
by  the  American  Box  Supply  Co.,  Detroit,  Mich.,  and  re-transferred 
to  Cliarles  J.  Bengelsdorf,  Bay  City,  Mich.,  on  January  21,  1943. 

SAN  TELMOr— 12,139  (Trade-Mark  Record).  For  cigars.  Regis- 
tered October  13,  1892,  by  Geo.  S.  Harris  &  Sons,  Philadelphia, 
Pa.  Also  11,920  (Tobacco  Leaf).  For  cigars.  Registered  by  San 
Telmo  Cigar  Co.,  Detroit,  Mich.,  on  May  4,  1896.  Through  mesne 
transfers  acquired  by  the  American  Box  Supply  Co.,  Detroit,  Mich., 
and  re-transferred  to  Charles  J.  Bengelsdorf,  Bay  City,  Mich.,  on 
January  21,  1943. 

TRANSFERRED  REGISTRATION 

Changed  Certificate  Issued 
WEDGEWOOD:— 22,680  (Tobacco  World  Registration  Bureau). 
For  cigars,  cigarettes,  cheroots,  stogies,  chewing  and  smoking  to- 
bacco. Registered  July  19,  1911,  by  C.  B.  Henschel  Mfg.  Co.,  Mil- 
waukee, Wis.  Transfer  certificate  previously  announced  cancelled, 
and  new  certificate  issued  transferring  registration  for  cigars  to 
Consolidated  Litho.  Corp.,  Brooklyn,  N.  Y.,  and  re-transferring 
same  to  Pennstate  Cigar  Corp.,  Philadelphia,  Pa.,  on  December  31, 
1942. 

*  Manufactured  Tobacco  Produced  by  Classes 

(As  reported  by  the  Bureau  of  Internal  Revenue  based 

on  manufacturers'  returns  of  production) 

Month  of  October 

Increase  or  Decrease 
Product  1942  Quantity     Per  Cent. 

Plug    5,035,760         H-        326,039  6.92 

Twist   526,095         -\-  12,312  2.40 

Fine-cut    Chewing   426,096        —         40,618  8.70 

Scrap    Chewing    4,624,463         +        608,906  15.16 

Smoking   15,980,484        —    3,360,954  17.38 

Snufif    3,251,855        —       413,350  11.28 

Total    29,844,753        —    2,867,665  877 

Ten  Months  Ending  October  31 

Increase  or  Decrease 
Product  1942  Quantity     Per  Cent. 

Plug    45,553,063        +     2,924,770  6.86 

Twist    5.025,109        -f       301,037  6.37 

Fme-cut    Chewing   4,229,158        —        108,732  2.51 

Scrap    Chewing    41,780,373         +     4,307,290  11.49 

Smokmg    145,782,251         —  21,138,426  12.66 

Snuff    33,922,367        -f        621,602  1.87 

Total    276,292,321        —  13,092,459  4.52 

♦The  production  figures  are  in  pounds,  and  are  subject  to  revision 
until  published  in  the  annual  report  of  the  Commissioner  of  Internal 
Revenue. 

14 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 

JESSE  A.  BLOCH,  Wheeling,  W.  Va President 

WILLIAM  BEST,  New  York,  N.  Y Chairman  Executive  Committee 

ASA  LEMLEIN,  New  York,  N.  Y Treasurer 

CllAkLES  DUSHKIND,  New  York,  N.  Y Counsel  and  Managing  Director 

Headquarters,  341  Madison  Ave.,  New  York  City 

CIGAR  INSTITUTE  OF  AMERICA 

ALBERT  H.  GREGG   President 

EVERETT    MEYER    Vice-President 

I).   EMIL   KLEIN   Treasurer 

SAM UEL    BLUMBERG    Secretary 

H.   W.   McHOSE Director 

Headquarters,  630  Fifth  Ave.,  New  York  City 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 
DISTRIBUTORS,  INC. 

FRED  W.  WINTER  Chairman  of  the  Board 

J.    RENZ    EDWARDS    President 

nCiNKi       til    rSDl       V  ICC-l  ICSlUCUl 

STAN  LEY    STACY    Treasurer 

JOSEPH  KOLODNY,  200  Sth  Ave.,  New  York,  N.  Y Executive  Secretary 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

BEN  L.  LASCHOW,  862  East  Fifteenth  St.,  Brooklyn,  N.  Y President 

K.  L.  McCORMICK.  52  Klein  Ave.,  Trenton,  N.  J First  Vice-President 

W.  li.  KOCH.  1404  Mt.  Royal  Ave.,  Baltimore,  Md Second  Vice-President 

ALBERT  FREEMAN,  25  West  Broadway.  New  York,  N.  Y Treasurer 

RETAIL  TOBACCO  DEALERS  OF  AMERICA,  INC. 

ERIC  CALAMIA.  233  Broadway,  New  York,  N.  Y President 

CLIFFORD  M.   DAWSON   Treasurer 

M  A  LCOLM   FLE I  SHE  R   Secretary 

SEIGFRIED    F.   HARTMAN    Counsel 

CIGAR  MANUFACTURERS  ASSOCIATION  OF  AMERICA, 
INC.,  200  Fifth  Ave.,  New  York,  N.  Y. 

ALVARO  M.   GARCIA   President 

WALTER  E.   POPPER  Treasurer 

SAMUEL  BLUMBERG   General   Counsel 

Executive  Committee — Alvaro  M.  Garcia  (Ex-officio),  Thomas  C.  Breen,  Harley  W. 

Jefferson,   D.   Emil   Klein,   Walter  E.   Popper,  Harry   C.   Carr,  and  Arthur  A. 

Schwarz. 

THE  YORK  COUNTY  CIGAR  MANUFACTURERS 

ASSOCIATION 

CHARLES  STUMP,  Red  Lion,  Pa President 

ARTHUR  McGUIGAN,  Red  Lion,  Pa Vice-President 

RUSSELL  S.  STINE,  Red  Lion,  Pa Secretary 

A.  S.  ZIEGLER,  Red  Lion,  Pa Treasurer 

FLORIDA  CIGAR  MANUFACTURERS  ASSOCIATION 

ARMANDO   RODRIGUEZ    President 

FRANCISCO  GONZALEZ  Vice-President 

JOHN  LEVY  Treasurer 

FRANCIS  M.  SACK,  Tampa,  Fla Secretary 

INDEPENDENT  RETAIL  TOBACCONISTS' 
ASSOCIATION 

NAT    SCHULTZ    President 

BERNARD   ARBITAL    First  Vice-President 

IRVING    MALITZKY    Third  Vice-President 

EDWARD    SEIGEL    Financial  Secretary 

ALEXANDER    DAVIS    Treasurer 

BERNARD  BERNSTEIN,  42  Broadway,  New  York,  N.  Y Secretary 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA,  INC. 

EDWARD  W.   ROSENTHAL   President 

HARRY    ABRAMS    Treasurer 

LEO  RIEDERS,  604  West  162nd  Street,  New  York.  N.  Y Secretary 

B.  F.  FEW  BECOMES  LIGGETT  &  MYERS  A.  M. 

Liggett  &  Myers  Tobacco  Company  has  announced 
that  W.  D.  Carmichael,  for  a  long  number  of  years  a 
vice-president  and  director,  retired  January  1,  1943,  in 
accordance  with  the  company's  employee  retirement 
plan.  B.  F.  Few,  for  several  years  a  vice-president 
and  director,  succeeds  him  in  charge  of  advertising. 

To  fill  the  vacancies  created  by  Mr.  Carmichaers 
retirement,  W.  A.  Blount,  a  director  of  the  company, 
who  has  for  a  number  of  years  been  in  charge  of  pro- 
duction and  the  purchase  of  leaf  tobacco,  was  elected 
a  vice-president.  G.  W.  Thompson,  assistant  to  G.  W. 
Whitaker,  vice-president,  was  elected  a  director.  Mr. 
Thompson,  beginning  as  a  salesman  with  the  company, 
has  come  up  through  the  ranks  of  the  sales  department 
to  his  present  position. 


Internal  Revenue  Collections  for  December 

Source  of  Revenue                              1942  1941 

Cigars,  including  floor  tax  $  2,951,260.39  $  1,129,532.51 

Cigarettes,  including  floor  taxes    73,986,360.12  52,655,002.29 

Snuff    716,627.05  597,690.35 

Tobacco,  chewing  and  smoking   3,618,046.42  3,770,128.19 

Cigarette  papers,  tubes  and  leaf  dealer 

penalties    87,187.31  149,327.48 

The  Tobacco  World 


m 


to  our  new  iri 


rien 


# 


an 


d  to 


our  o 


.^JC' 


'5^-> 


In  tlie  troubled  year  just  passed,  ue,  the  makers  of  Old  Gold 
Cigjarettes,  have  had  the  most  heart-warming  experience  a 
manufacturer  can  have. 

Several  millions  of  additional  smokers  turned  to  the  en- 
joyment of  Old  Golds.  This  gave  us  the  best  year  in  our  long 
history,  and  for  this  >ve  are  deeply  grateful.  We  want  to  say 
thanks  especially  to  our  many  friends  in  the  Service,  both 
new  and  old,  to  whose  approval  we  owe  so  much. 

We  enter  this  New  Year  with  a  new  sense  of  our  obliga- 
tions  to  all  of  you.  We  shall  continue  to  give  you  smokers  in 
the  Service  a  cigarette  blend  of  the  finest  quality— using  the 
finest  tobaccos  available  and  the  most  modern  methods  of 
manufacture. 

And  for  all  of  you,  our  friends,  we  hope  this  will  be  a 
happier  year  and  a  victorious  one! 


P.  Lorillard  Company 

America's  Oldest  Tobacco  Merchants  •  Established  1760 


Makers  of  OLD  GOLD  Cigarettes 


%*fl 


%J^S'^        %/  ^^3  * 


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,.*5 


S   V 


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.«v'  %:"< 


'■*<* 


MORE  MEN 
HAVE  ENJOYED 


mz\n*tm 


THAN  ANY  OTHER 
CIGAR  EVER  MADE 

IN  THE 
\  UNITED  STATES  a 


♦  4 


J5 


*>,\ 


MARCH 

1943 


A 


ESTABLISHb'D 
1881 


^4 


CIGAlf%||jJlAND  EXCEEDS 
PRODUCTIok,  HAMPERED 
BY   SHORTAGE    OF   LABOR 

• 

"Cigar  consumption  would  increase  cer- 
tainly 30  or  40  per  cent,  over  last  year's 
consumption  if  manufacturers  had  an 
ample  supply  of  labor  to  make  them. 
There  is  a  sufficient  stock  of  raw  mate- 
rials of  all  kinds  to  take  care  of  that 
additional  increased  demand  but  due  to 
the  shortage  of  labor,  there  is  not  a  man 
ufacturer  today  that  is  able  to  fill  over 
65  per  cent,  of  his  orders  and  many  have 
been  cut  down  to  a  point  where  they  are 
not  filling  over  50  per  cent,  of  their 
orders  at  this  time.  We  doubt  if  that 
situation  will  improve  because  labor  is 
becoming  scarce  in  every  area. ' ' 

—From  a  report  of  Harlcy  ]\\  Jefferson,  To- 
bacco Section  Chief  of  the  War  Production 
Board,  to  the  Cigar  Institute  of  America. 


"Id  walk  many  a  mile 
Just  to  hand  him 
these  Camels/'* 


Send  him 


It's  the  most  welcome  gift  you  can 
send  him ...  a  carton  of  Camels 
__the  soldiers'  favorite 

SURE,  you'd  rather  hand  them  to  him  . . .  but 
you  don't  have  to  see  him  to  know  that  he'll 
appreciate  a  carton  of  Camels.  For  with  men 
in  all  the  services,  cigarettes  are  the  gift  they 
want  most  from  home. 

And  when  you  send  him  Camels— the  mild, 
sloiv-huruiug  cigarette  —  you're  sending  the 
brand  men  in  the  service  prefer.  Army,  Navy, 
Marines,  Coast  Guard— the  favorite  is  Camel. ■•' 
Send  bitfi  a  carton  today. 


U.  .r  Ki    Ti(il(lsT(il»a(Ci)<"otM|);tn.v.  Winston-Salcm,  N.  C. 


First 


the  Service 


*The  favorite  cigarette  with  men  in  the 
Army,  Navy,  Marines,  and  the  Coast 
Guard  is  Camel.  (Based  on  actual  sales 
records    in    Post    Exchanges,    Sales 
Commissaries,  Ship's  Service  Stores,    waksoww^j 
Ship's  Stores,  and  Canteens.) 


MAYBE  HE  WEARS  the  O.D.  of  the  Army  - 
maybe  the  blue  of  the  Navy  and  Coast  Guard  — 
or  the  forest  green  of  the  Marines— it's  all  the 
same:  Camels,  with  that  "I'd  walk  a  mile  for— ' 
flavor,  will  be  welcome  as  often  as  you  send 
them.  So  — send  him  a  carton  of  Camels  today. 


HoBART  B.  Hankins — EdUof 


Business  Manager — B.  S.  Phillips 


# 


THE  TOBACCO  WORLD 


Vol.  63 


MARCH,  1943 


No.  3 


EC'AUSE  the  annual  nioeting  of  the  Cigar 
Alanufaeturers  Association  coincided  with  the 
[)ress  deadline  for  our  February  issue,  we 
wore  able  to  publish  at  that  time  only  the 
nanies  of  the  officers  and  directors  named  in  the  an- 
nual election.  So  important,  however,  were  the  de- 
liberations at  the  annual  gathering  of  the  association, 
representing  nearly  three-fourths  of  the  dollar  volume 
of  the  American  cigar  industry,  that  we  are  con- 
strained to  highlight  them,  so  that  our  readers  may 
have  them  for  the  record.  A  ^^  covenant  of  co-opera- 
tion'^  wdth  federal  agencies  was  declared,  and  the 
functioning  efficiency  of  the  association  was  attested 
by  high  government  officials.  At  the  same  time  it  was 
revealed  that  voluntary  rationing  of  cigars,  covering 
medium  and  higher-priced  brands  as  well  as  the  low- 
priced  product  is  continuing,  and  has  been  scheduled 
on  an  equitable  basis  to  trade  and  consumer.  This 
declaration  of  '^working  together''  with  Washington 
bureaus,  first  in  joint  appraisal  of  problems  and  then 
in  fulfillment  of  policies  and  stipulations,  epitomizes 
the  report  of  the  CMA  meeting.  It  was  the  result  of 
a  series  of  meetings  in  which  all  factors  within  the  in- 
dusti-y  engaged  and  wliich  were  preceded  by  many  con- 
fei'cnces  with  Wasliini'ton  officials. 


HIS  is  no  shotgun  wedding,"  declared  Alvaro 
M.  Garcia,  president  of  Garcia  y  Vega,  now 
starting  another  term  as  CMA  president,  in 
his  inaugural  message  of  the  year.  ^^AVe  be- 
lieve all  agencies,  public  and  private,  nmst  be  geared  to 
the  needs  of  a  country  at  war,  and  the  governing  need 
nmst  be  the  pursuit  and  assurance  of  victory.  Fur- 
ther, if  we  expect  to  hold  the  cigar  industry  in  balance, 
it  nmst  be  through  a  service  to  the  government,  no  mat- 
ter at  what  cost,  until  a  victorious  end  of  the  war,  and 
then  in  postwar  adjustments.  Certainly  it  is  our  job 
and  our  desire  to  reduce  the  possible  inargin  of  error 
by  co-operation  and  by  the  manifestation  of  complete 
confidence  in  the  agencies  set  up  by  our  government. 


FGIMFNTATION  in  prices,  rents,  wages,  ra- 
tioning of  food  and  consumer  goods,  social  se- 
curities and  taxation,  will  have  to  continue 
long  after  the  war.  Sudden  demands  of  regi- 
mentation on  a  peaceful,  free  nation  naturally  cause 
misunderstanding  and  criticism,  but  much  of  these  are 
without  ascertainable  justification  and  merit.  I  say  to 
our  members:  Give  everything  you  have  to  our  gov- 
ernment— and  the  Cigar  Manufacturers  Association 
will  do  all  in  its  power  to  assist  our  industry  in  accom- 
plishing the  utmost  in  service  for  its  membership,  the 
consumer  and  the  nation.  In  analyzing  the  recent 
Amei'ican  economic  scene,  I  cannot  refrain  from  ex- 


pressing the  conviction  that,  in  the  light  of  present-day 
conditions,  the  collapse  of  tbe  National  Recovery  Act 
was  a  blow  to  American  industry.  At  the  time  of  its 
adoption,  until  about  a  year  ago,  our  national  economy 
was  in  relatively  reasonable  balance  as  determined  by 
the  forces  activating  free  markets.  Today  our  eco- 
nomic forces  are  not  in  balance,  or  anything  approach- 
ing it.  That  is  why,  in  the  essential  effort  to  restore 
thes(^  balances,  new  industrial  agencies,  such  as  WPB 
and  OP  A  are  created.  I  contend  that  our  entire  pro- 
duction situation  would  have  been  held  on  an  even  keel 
had  the  old  NKA  industry  committees  been  allowed  to 
function  these  past  seven  years.  Business  would  have 
been  more  adequately  prepared  against  threats  and  ob- 
stacles growing  out  of  revolutionary  changes  involved 
by  the  depression,  by  the  war,  and  finally  by  our  entry 
therein  as  a  result  of  overt  attack.  Seven  years  ago 
and  now,  the  purposes  of  industry  agencies,  by  any 
name,  were  and  are  to  permit  each  industry  to  conduct 
its  affairs  in  tune  with  its  requirements  for  the  benefit 
of  the  whole.  It  has  to  be  that  way.  You  and  I,  if  in 
the  position  of  administrators  in  Washington,  would 
do  everything  to  prevent  the  tragedies  which  existed 
after  the  last  war." 


AMUEL  BLUMBERG,  secretary  and  counsel, 
who  represented  the  cigar  men  at  Washington 
hearings,  emphasized  the  industry's  attitude. 
He  said:  '^Realization  of  the  need  for  restric- 
tions and  regulations  as  an  incident  to  the  effective 
prosecution  of  the  war  is  undoubtedly  one  of  the  safe- 
guards for  even  partial  continued  business  operations. 
Industries  w^hich  are  prepared  voluntarily  to  accept 
these  burdens  wall  find  our  government  agencies  ready 
and  willing  to  co-operate  in  order  to  permit  industry 
to  continue,  however  difficult  it  may  be.  Our  task  this 
year,  undoubtedly  the  most  vital  year  of  our  war  econ- 
omy, will  be  to  augment  this  effort  in  every  w^ay  pos- 
sible.  Alert,  where  discriminatory  and  unnecessary 
hardships  are  imposed  upon  our  industry,  to  have 
these  wrongs  righted,  yet  ever  ready  to  implement 
government  agencies,  to  urge  upon  our  industry  ac- 
ceptance of  these  directives  and  to  conq)ly  fully  and 
com])lotoly.    This  is  our  responsibility." 


UUS  was  sounded  the  keynote  of  the  industry's 
wholehearted  co-operation  with  the  w^ar  pro- 
gram, in  the  face  of  the  greatest  production 
problems  in  the  history  of  this  pioneer  Ameri- 
can industry,  with  demand  for  various  brands  more 
than  25  per  cent,  over  ability  to  deliver.  In  attendance 
Avere  Harley  W.  Jefferson,  chief  of  the  tobacco  section, 
WPB,  and  Meredith  S.  Kohiberg,  acting  head,  tobacco 

{Continued  on  Page  i3) 


The  TOBACCO  WORLD  (est.  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B.  Hankins,  President  and  Treasurer;  B.  S.  Phillips,  Vice-Prcsidtnt;  John  Cleary, 
Secretary.  Office,  2.%  Chestnut  Street,  Philadelphia,  Pa.  Issued  monthly.  Subscriptions,  available  only  to  those  engaged  in  the  tobacco  industry  or  trade,  $1.00  a  year. 
15  cents  a  copy:  foreign,  $1.75  a  year.     Entered  as  second-class  mail  matter.  December  22.  1909,  at  the  Post  Office.  Philadelphia.  Pa.,  under  the  Act  of  March  3.  1879. 


High-priced  Cigar  Sales  Up  in  January 


OLLOWING  the  heavy  production  in  the  clos- 
ini»-  niontJis  of  last  year,  January  of  this  year 
showed  an  unusually  big  decline  in  the  output 
of  the  first  four  classes  of  cigars  (11.36  per 
cent.)  resulting  in  a  net  decline  for  all  classes  (4.67 
per  cent.)  in  spite  of  some  tremendous  increases  in  the 
classes  of  cigars  selling  above  8  cents.  These  are  the 
highlights  of  the  comparative  data  of  January  tax- 
paid  cigars  by  classes,  revealed  in  the  Supplement  to 
the  Tobacco  Barometer  of  the  Tobacco  Merchants  As- 
sociation of  the  United  States. 

Total  of  the  new  combined  Classes  A,  B,  C  and  D 
was  380,359,265,  as  compared  to  429,088,745  for  the  two 
old  Classes  A  and  B,  a  decrease  of  48,729,480,  or  11.36 
per  cent. 

New  Class  E  cigars  totaled  50,730,315,  jis  com- 


pared to  27,493,710  for  the  old  Class  C,  an  increase  of 
23,236,605,  or  84.52  per  cent. 

New  Class  F  cigars  totaled  5,653,990,  as  compared 
to  1,581,478  for  the  old  Class  D,  a  rise  of  4,072,512,  or 
257.51  per  cent. 

New  Class  G  cigars  totaled  226,810,  as  compared 
to  208,660  for  the  old  Class  E,  a  gain  of  18,150,  or  8.7 
per  cent. 

All  classes  of  cigars  aggregated  436,970,380,  as 
compared  to  458,372,593,  a  decrease  of  21,402,213,  or 
-t.o/  per  cum. 

The  month  was  also  featured  by  a  100  per  cent,  in- 
crease in  shipments  of  cigars  from  Puerto  Rico. 
Puerto  Rican  cigars  gain  importance  at  this  time  de- 
spite tlie  relatively  small  percentage  they  comprise  of 
total  United  States  consumption,  because  most  of  them 
wore  ill  the  class  suffering  shortage. 


Cigars  Made  to  Sell  at  Not  Over  8<  Each 


Class  A— 

United    States    .  . 
Philippine  Islands 
Puerto    Rico   .... 


January  1943 
40,259,900 


January  1942 


Class  B— 

United  States  .  . . 
Philippine  Islands 
I'uerto    Rico   


102,098,085 


40,259,900 


Class  A — 

United  States  .  .  . 
i'hilippine  Islands 
i'uerto    Rico   


Class  C — 

United    States 
Puerto    Rico   . 


Class  D— 

United    States 
Puerto    Rico   . 


231,320,955 
226,175 


6,454,050 
100 


102,098,085 


231,547,130 


6,454,150 


Class  B— 

United  States  .  .  . 
Philippine  Islands 
Puerto    Rico   


426,674,030 

670 

82,500 


2,320,445 

100 

11,000 


426,757,200 


Subtotal 


2,331,545 
429,088,745 


Subtotal 


380,359,205 
Decrease     —48,729,480    (—11.36%) 


Cigars  Made  to  Sell  at  Over  U  Each  and  Not  Over  15^  Each 


Class  E — 

United    States 
Puerto   Rico   . 


50,730,215 
100 


Class  C — 

United    States 
Puerto   Rico  . 
50,730,315 

Increase     +23,236,605     (+84.52%) 


27,492,810 
900 


27,493,710 


Class  F — 

United    States 
Puerto    Rico    . 


Cigars  Made  to  Sell  at  Over  15<-  Each  and  Not  Over  20^*  Each 

5,653,990 

'^^^^  5,653,990 

Increase     +4,072,512    (+257.51%) 


Class  D— 

United    States 
Puerto    Rico   . 


1,581,478 


1,581,478 


Class  G — 

United    States 
Puerto   Rico   . 


Cigars  Made  to  Sell  at  Over  20f  Each 
226,810 


Class  K— 

United    States 
Puerto    Rico   , 


208,660 


226,810 
Increase     +  18,150    (+  8.70%) 

Aggregate  of  All  Classes 


208,660 


United  States  . . . 
Philippine  Islands 
Puerto    Rico   


430,744,005 
226,375 


United  States  .  .  . 
I'liilippine  Islands 
J'uerto    Rico   


436,970,380 
Decrease     —21,402,213    (—4.67%) 


458,277,423 

770 

94,400 


458,372,593 


=;Conipiled  from  comparative  data  of  January  tax-paid  products  released  by  the  Bureau  of  Internal  Revenue     As  stated  in  the 
sorption  or 'sale."  ^''  '^""'  "''  ''''^  '"  '""'  '^  ''''''''  ^'""^^  "^^  ^^^  "«^  '^^^^^"^  quantities  otproductrwitM^^^^^^^^^^        ''' 


con- 


The  Tobacco  World 


>  > 


# 


Cigarettes  Continue  to  Amass  Gains 


LONE  among  all  the  major  classifications  of 
tobacco  products,  cigarettes  (large  and  small) 
continued  to  pile  up  large  gains  in  production 
in  January,  as  reflected  in  the  sales  of  revenue 
stamps  for  the  month,  reported  in  the  Supplement  to 
the  Tobacco  Barometer  of  the  Tobacco  Merchants  As- 
sociation of  the  United  States. 

Standard  cigarettes  totaled  20,370,214,230,  as  com- 
pared to  19,502,879,370,  an  increase  of  867,334,500,  or 
4.45  per  cent. 

Mx^o  vigciioiLeb  lOiaiea  ^^\j^-±ooy  as  coiuparcu  to 


195,730,  a  rise  of  24,725,  or  12.63  per  cent. 

Little  cigars  totaled  10,637,120,  as  compared  to  14,- 
092,000,  a  drop  of  3,454,880,  or  24.52  per  cent. 

Snutf  totaled  3,585,982  pounds,  as  compared  to 
3,882,351,  a  decline  of  296,369,  or  7.63  per  cent. 

Chewing  and  smoking  tobacco  totaled  21,710,667, 
as  comi^ared  to  24,055,265,  a  loss  of  2,344,598,  or  9.75 
per  cent. 

For  the  first  seven  months  of  the  fiscal  year, 
cigars,  cigarettes  and  large  cigarettes  are  up;  the  other 
classifications  are  down.    Following  are  the  figures : 


Product 

Cigars: 
All  Classes: 

United    States    

Philippine   Islands   .. . 
Puerto   Rico    


Total 


Little  Cigars: 

All  United   States 

Cigarettes: 

United    States   .... 
Philippine   Islands 
Puerto    Rico    


Total 


Large  Cigarettes: 

United   States    . . , . 
Philippine  Islands 
Puerto   Rico    


Total 


Snuff  (lbs.): 

All  United  States 


Tobacco  (Chewing  and  Smoking)  lbs.: 

United  States    

Philippine   Islands   


Total 


Product 

Cigars : 
All  Classes: 

United  States   

Philippine   Islands   ... 
Puerto   Rico    


Total 


Little  Cigars: 

All  United  States 

Cigarettes: 

United   States    . .  . . 
Philippine    Islands 
Puerto    Rico    


Total 


Large  Cigarettes: 

United  States  .  .  . 
Philippine  Islands 
Puerto    Rico    .... 


Total 


Snuff  (lbs.): 

All  United  States 


Tobacco  (Chewing  and  Smoking)  lbs. 

United   States    

Philippine  Islands    


1943 


Month  of  January 


1942 


Increase  or  Decrease 
Quantity  Per  Cent. 


436,744,005 
226,375 

458,277,423 

770 

94,400 

458,372,593 

14,092,000 

19,502,624,610 

120 

255,000 

19,502,879,730 

180,610 

120 

15,000 

195,730 

3,882,351 

24,055,265 
1 

+ 

+ 

H- 

21,533,418 

770 

131,975 

21,402,213 

3,454,880 

867,589,620 

120 

255,000 

867,334,500 

39,845 

120 

15,000 

24,725 
296,369 

2,344,598 

1 

4.70 

•  •  «  • 

•  •  •  • 

436,970,380 

4.67 

10,637,120 

24.52 

20,370,214,230 

4.45 

•  •  •  • 

20,370,214,230 

4.45 

220,455 

22.06 

•  •  •  • 

220,455 

12.63 

3,585,982 

7.63 

21,710,667 

9.75 

21,710,667 

24,055,266 

2,344,599 

9.75 

1st  Seven  Months 
Fiscal  Year  1943         Fiscal  Year  1942 


Increase  or  Decrease 
Quantity  Per  Cent. 


3,759,114,715 
340,766 

3,582,217,473 

93,957,780 

979,525 

4- 
+ 

-h 

+ 
4- 

4- 

176,897,242 

93,957,780 

638,825 

82,300,637 

9,406,755 

19,805,603,730 

80.220 

2,319,460 

19,803,204,050 

641,131 

520 

103,080 

4.94 

3,759,455,415 

3,677,154,778 

2.24 

74,997,165 

84,403,920 

11.14 

147,223,389,355 
660,466 

127,417,785,025 

80,220 

2,979,860 

15.54 

•  •   a   • 

*  •   •   • 

147,224,049,755 

127,420,845,705 

1,246,197 

520 

104,400 

15.54 

1,887,328 
"  V,326 

51.45 

•  •  •  • 

1,888,648 

1,351,117 
23,681.544 

537,531 

456,120 

11,467,213 
26 

39.78 

23,225,424 

1.93 

162,662,301 

174,129,514 
26 

6.59 

•  •  •  • 

162,662,301 

174,129,540 

11,467.239 

6.59 

Total    

♦Compiled  from  comparative  data  of  tax-paid  products  released  monthly  by  the  Bureau  of  Internal  Revenue.    As  stated  in  the 
Bureau's  release.  "The  figures  arc  based  on  sales  of  rcrcnuc  stamps  and  do  not  represent  quantities  of  products  withdrawn  for  consump- 


tion or  sale 
March,  1943 


Cigars  Needed  on  War  and  Home  Fronts 


V^JDENCE  that  the  production,  manufacture 
and  distribution  of  tobacco  products  is  an  in- 
dustry which  is  essential  to  the  morale  of  both 
civilians  and  men  in  the  armed  forces  con- 
tinues to  pour  in,  reports  the  Cigar  Institute  of  Amer- 
ica. From  both  sides  of  the  American  continent  and 
from  across  the  ocean  has  come  testimony  to  the  essen- 
tial place  cigars  occupy  on  the  war  front  and  home 
front. 

Burnet  liershey,  former  president  of  the  Overseas 
Press  Club,  now  on  assignment  in  the  African  war  zone, 
wrote  the  Cigar  Institute  recently  from  London:  ^^I 
can  tell  you  this — the  cigar  situation  in  England  is 
appalling.  Cigar  smokers  complain  that  they  cannot 
get  either  the  quality  or  quantity  of  cigars  they  used  to 
eniov.  ...  It  mav  interest  vou  to  know  that  the  Amer- 
ican  quartermaster  has  been  selling  cigars  to  the  offi- 
cers but  doles  them  out  on  a  ration  basis  of  four  cigars 
a  week  for  each  buver.  Thev  have  onlv  a  few  brands 
on  liand.  I  should  imagine  that  many  of  our  officers 
and  men  would  like  some  really  good  Havanas  if  they 
could  get  them.'' 

He  incloses  a  clipping  headlined  ^'We're  Down  to 
Our  Last  Few  Havanas."  The  cUpping,  from  a  great 
English  daily,  goes  on  to  say,  '^  Cigar  smoking  in  the 
good  wage  areas  of  Britain  has  increased  rapidly; 
we  are  living  on  stocks  and  there  are  very  few  Havanas 
left.'' 

A  letter  from  Carl  Gardner,  editor  of  *' Our  Army, " 
states:  ** There  is  one  thing  certain.  Since  the  pay  in- 
crease was  granted  to  Army  men,  soldiers  have  become 
great  cigar  smokers.  They  have  the  money  now  to  buy 
cigars  and  they  like  to  indulge  in  them.  I  have  had 
several  comments  from  friends  through  the  service  at 
the  tremendous  increase  in  cigar  smoking  on  the  part 
of  soldiers." 

Army  officials  recognize  that  smokes  are  necessary 
to  morale,  that  they  contribute  to  comfort  and  content- 
ment in  off-duty  hours.  During  the  first  World  War, 
General  John  J.  Pershing  cabled  Washington  to  in- 
clude tobacco  in  rations  for  the  A.  E.  F.,  saying,  '4ts 
absence  causes  distress." 

An  article  in  a  recent  issue  of  the  San  Francisco 
^'Chronicle"  surveys  wartime  problems  of  the  tobacco 
industry  and  declares:  ''The  biggest  customer  now  be- 
ing the  Government,  the  industry  had  to  decide  whether 
to  allow  civilians  to  have  any  cigars,  what  with  every 
Ijrivate,  when  made  a  corporal,  buying  a  box  and  pass- 
ing them  out. 

''The  industry  has  managed  to  arrange  an  allot- 
ment system  that  balances  between  the  armed  forces 
and  the  civilian  trade.  The  allotment  started  last 
August,  began  to  smooth  out  in  October,  and  now  the 
whole  cigar  production  is  on  that  basis. ' ' 

An  editorial,  "About  Tobacco  Rationing,"  in  the 
Brooklyn  Citizen  says:  "Because  tobacco  rationing 
would  not  aid  the  war  effort,  this  editorial  department 
is  opposed  to  such  action."  After  declaring  flatly  that 
smokes  are  vital  to  the  morale  of  the  armed  forces  and 
the  civilian  population  which  must  provide  the  men  at 
the  front  with  the  implements  of  war,  the  editor  con- 
tinues: "Despite  the  condemnation  of  reformers,  to- 
bacco really  does  help  morale  and  serves  that  purpose 
well  among  the  armed  forces.     For  that  very  reason, 


civilians  are  likewise  entitled  to  a  fragrant  whiff  now 
and  again. 

"This  is  no  time  to  alter  abruptly  the  habits  of  a 
nation.  Startling  as  it  may  seem,  many  people  can  get 
along  better  with  less  food  than  they  can  with  less  to- 
bacco. Well-ordered  food  rationing,  such  as  this  coun- 
try is  able  to  put  into  effect,  will  have  little  effect  on  the 
eiiergv  sources  of  the  citizenry.  Indeed,  the  new  sys- 
tem iniglit  prove  a  blessing  to  persons  who  have  had 
no  Knowledge  oi  uie  iiiuriuuii  iiu^ua  oi  Lueii  u»Wji  uuciics. 
Reduction  of  tobacco  supplies  for  smokers,  however, 
would  have  enervating  effects  on  those  who  have  been 
smoking  for  years.  Indeed,  curtailment  of  wartime 
smoking  might  cause  many  smokers  to  eat  more  at  a 
time  when  the  conservation  of  food  supplies  is  so  neces- 
sary. 

"Shortening  of  tlie  sales  of  tobacco  could  have  no 
other  tlian  a  deterrent  effect  on  the  war  effort." 


FATHER'S  DAY  CONTEST 

The  1943  competition  for  the  best  city-wide 
Father's  Day  plan  has  been  announced  by  Alvin  Aus- 
tin, executive  director  of  the  National  Council  for  the 
Promotion  of  Father's  Day.  The  prize  this  year  will 
be  $200  for  the  best  plan  employed  by  a  local  Father's 
Day  committee.  It  is  suggested  by  the  Council  that 
celebrations  of  Father's  Day  in  local  communities  this 
year  be  keyed  to  the  national  theme  "Thirty-three  mil- 
lion fathers:  Buy  a  Billion  in  Bonds." 

"The  winning  of  the  war  will  be  the  basis  of  all 
Father's  Day  observance  this  year,"  said  Mr.  Austin. 
"Every  element  of  American  life  is  being  brought  into 
play  in  furthering  this  program — the  movies.  Cham- 
bers of  Commerce,  local  newspapers,  magazines,  stores, 
churches,  social  and  patriotic  societies  and  athletic  or- 
ganizations. The  entire  effort  is  being  themed  and 
guided  ])y  the  National  Father's  Day  Committee,  which 
will  be  in  charge  of  the  national  l)ackground  activities 
through  radio  networks,  magazines  and  governmental 
])ureas  and  offices.  This  over-all  program  will  be  ex- 
tended to  local  community  activities  in  cities,  towns 
and  hamlets  through  the  local  city  plan,"  Mr.  Austin 
explained. 


MOZAMBIQUE  CROP  INCREASED 

The  1942  tobacco  crop  in  Mozambique  is  estimated 
at  about  672,000  pounds,  as  compared  with  the  1941 
production  of  616,000  pounds,  and  it  is  expected  that 
production  in  the  near  future  will  be  increased  to  more 
than  1,000,000  pounds.  The  increase  is  desired  to  pro- 
vide for  exports  to  Portugal.  The  local  cigarette  man- 
ufacturing industry  requires  about  600,000  pounds  of 
tol)acco  annually,  and  quantities  in  excess  of  that 
amount  would  be  available  for  export,  according  to  a 
report  recently  received  in  the  Office  of  Foreign  Agri- 
cultural Relations.  The  limited  quantities  of  tobacco 
exported  from  Mozambique  during  the  first  ten  months 
of  1942  included  small  shipments  to  Portugal.  Exports 
during  1941  amounted  to  only  30,000  pounds,  all  of 
which  was  destined  to  Angola. 

The  Tobacco  World 


in 


BAYUK'S  ANNUAL  REPORT 

AYUK  CIGARS,  INC.,  in  its  annual  report  to 
stockholders,  shows  earnings  before  taxes  on 
income  for  1942  of  $2,235,760.54,  equal  to  $5.69 
per  share  of  common  stock.  Net  earnings  were 
$1,257,166.90,  equal  to  $3.20  per  share.  From  the  net 
was  paid  $589,597.43,  representing  dividends  of  $1.50 
per  share  and  $667,569.47  was  added  to  surplus,  equal 
to  $1.70  per  share.  The  company  has  no  preferred 
stock.  Provision  for  income  and  excess-profits  taxes 
totaled  $978,593.64. 

Earnings  before  taxes  on  income  during  1942  were 
about  9  per  cent,  less  than  for  1941.  The  reduction  in 
earnings  was  caused  principally  by  higher  costs  of  to- 
bacco, labor  and  supplies.  Taxes  on  income  for  1942 
were  approximately  7%  per  cent,  higher  than  the  ag- 
gregate of  taxes  for  1941. 

Because  of  wartime  conditions,  and  the  resulting 
need  for  increased  raw  material  inventories,  the  com- 
pany strengthened  its  working  capital  in  1942  by  ap- 
proximately $800,000.  As  of  December  31,  1942,  the 
company's  current  and  fixed  assets  totaled  $17,724,- 
241.67,  compared  to  $16,304,245.93,  as  of  December  31, 
1941. 

A.  Jos.  Newman,  president  of  Bayuk  Cigars,  Inc., 
reported  that  the  company's  sales  show  gratifying  in- 
creases, wath  sales  confined  to  territories  open  in  years 
past  with  the  exception  of  supplying  the  Army  and 
Navy  in  the  United  States  and  throughout  the  world. 

Discussing  employee  relations,  Mr.  Newman  said 
that  Bayuk,  first  company  in  the  cigar  industry  to  give 
its  employees  a  vacation  with  pay,  would  continue  the 
policy,  described  as  '*a  great  help  in  building  loyalty 
for  the  company  among  its  employees."  Mr.  Newman 
further  told  the  stockholders : 

** Your  company's  policy  in  providing  the  best  pos- 
sible working  conditions  for  employees  and  its  efforts 
to  protect  them  from  injuries  resulted  in  the  establish- 
ment of  a  world's  record  for  consecutive  hours  of  work 
without  loss  of  time  due  to  injuries  sustained  within 
the  plant. 

**In  consequence  the  National  Safety  Council,  in 
the  fall  of  1942,  awarded  to  your  company  the  National 
Medal  of  Honor  for  this  achievement.  By  reason  of 
this  accomplishment,  the  manufacturing  plants  of  your 
company  in  Philadelphia  enjoy  the  lowest  compensa- 
tion insurance  rate  for  the  cigar  industry  within  the 
State  of  Pennsylvania." 

The  annual  stockholders  meeting  is  to  be  held  at 
Baltimore,  May  5,  1943. 


NEW  SINGER  FOR  *'GAY  90 'S" 

Miss  Lillian  liconard,  relative  of  the  famed  Lillian 
Russell,  of  an  earlier  day,  is  the  new  featured  singer  on 
the  Monday  night  Gay  Nineties  Revue,  popular  pro- 
gram sponsored  by  the  United  States  Tobacco  Com- 
pany for  Model  tobacco.  Joe  Howard,  veteran  trouba- 
dour, is  master  of  ceremonies.  Arthur  Green,  ^*  Dance 
King"  composer  of  original  music  for  Irene  and 
Vernon  Castle,  is  coach  and  chairman  of  the  newly 
formed  advisory  board  foi-  the  revue. 


HAAS  NOW  SCHULTE  V.  P. 

Albert  L.  Haas,  now  general  manager  of  Sears, 
Roebuck  &  Co.'s  Brooklyn  store,  will  resign  his  posi- 
tion on  March  1  to  become  vice-president  in  charge  of 
operations  of  all  retail  stores  in  the  D.  A.  Schulte, 
Inc.,  chain. 

March,  1943 


.|nALT  DISNEY'S  newest  featured  character — 
^\^  and  Donald  Duck's  arch  rival — is  cocky  Joe 
Carioca,  star  of  **Saludos  Amigos,"  which  is 
now  being  shown  at  theaters  across  the  coun- 
try. Joe,  a  gaily  colored  parrot,  is  a  native  of  Brazil. 
The  Cigar  Institute  of  America  reports  that  his  trade- 
mark is  a  cigar,  and,  like  Churchill's,  it  is  always  in 
his  mouth.  **Saludos  Amigos"  is  a  charming,  tuneful 
tribute  to  our  good  neighbors  of  South  America  and 
has  already  met  with  overwhelming  approval  south  of 
the  border,  where  the  picture  was  released  first  as  par- 
tial repayment  for  the  wonderful  co-operation  given 
the  Disney  group  by  official  and  private  groups. 

Joe  was  discovered  by  Disney  and  a  group  of  his 
artists,  musicians 
and  writers  who 
last  year  made  an 
extended  tour 
through  South 
America  absorbing 
material  for  the 
Latin  musicals 
which  Walt  will 
introduce  with 
^  *  S  a  1  u  d  o  s  Ami- 
gos." Out  of  the 
many  parrot  jokes 
they  heard  in  Rio 
de  Janeiro,  Walt 
and  his  staff  con- 
ceived the  idea  of  a  cigar-smoking  parrot  as  the  logical 

hero  of  their  picture. 

Joe,  his  cigar  cocked  at  a  perky  angle,  is  smart 
enough  to  knock  the  ears  off  Donald  Duck,  who  finds 
the  clever  little  parrot  an  amiable  but  cagy  fellow. 
From  Joe,  Donald  learns  the  Samba  in  ^'Aquarela  do 
Brasil,"  one  of  the  most  colorful  episodes  in  '*Saludos 
Amigos."  Besides  ^^Aquarela,"  the  picture  contains 
'* Pedro,"  a  story  of  Chile;  ''El  Gaucho  Goofy,"  an  Ar- 
gentine subject;  and  ''Lake  Titicaca,"  a  tribute  to 
Bolivia  and  Peru. 


NEW  PHILIP  MORRIS  ISSUE 

Philip  Morris  &  Co.  has  filed  with  the  SEC  an 
amendment  to  its  registration  statement  covering  the 
issuance  of  105,176  shares  of  common  stock,  par  value 
$10,  and  893,996  rights  to  full  and  fractional  subscrip- 
tion evidencing  rights  to  subscribe  for  the  stock. 

Principal  feature  of  the  amendment  was  the  setting 
of  the  price  of  the  stock  at  $62  a  share  at  which  price 
it  will  be  offered  to  the  holders  of  its  common  stock 
rights  at  the  rate  of  one  share  of  the  common  stock  for 
each  eight  and  one-half  shares  of  presently  held  com- 
mon stock  of  record  February  19,  1943.  Unsubscribed 
stock  will  be  purchased  by  the  underwriters  at  $62  a 
share. 

The  company  will  pay  to  the  several  underwriters 
an  amount  equal  to  $1,375  a  share  in  respect  of  all  the 
105,176  shares  of  common  stock,  plus,  if  the  aggregate 
number  of  shares  of  unsubscribed  stock  purchased  by 
them  shall  be  more  than  10,517,  an  additional  $1.50  a 
share  for  each  share  so  purchased. 

Forty-four  underwriters,  headed  by  Lehman  Bros, 
and  Glore,  Forgan  &  Co.,  were  listed  in  the  amend- 
ment. 


LORI  LLARD'S      POPULAR      LEADERS 


ions  or  smoi 


out  Gold 


a  fine-tasting  cigarette 

LtOWffSt    IN  TARS  AND  RESINS 
Lowest    IN  NICOTINE 

AS  SHOWN  IN  IMPARTIAL  READER  S  DIGEST  TESTS 


(ji£orriiSaui^<xm/iamj^ 


America's  oldest  lobocco  merchants — Established  1760 


TOBACCO  DEALERS  AND  MANPOWER 

REGULATIONS 

Bv  Eric  Calamia 
Prosidejit,  Retail  Tobacco  Dealers  of  America 

X  times  of  war  emergency  all  industries  not 
contributing  directly  to  the  war  effort  must 
expect  strict  regulation.  Consequently,  Man- 
power Commissioner  McNutt's  recent  order 
which  aims  to  release  from  non-essential  business,  all 
married  men  in  the  age  group  of  18  to  38  was  to  be 
anticipated.  Xo  one  can  dispute  the  purpose  which 
prompted  our  Government  to  issue  this  stringent  regu- 
lation. It  is  bound  to  work  hardships  on  niany  busi- 
nesses other  than  our  own. 

The  order  as  presented  directs  that  you,  your 
clerks  or  managers,  if  in  the  prescribed  age  group, 
must  register  with  the  United  States  Employment 
Service  immediately.  If,  by  April  1st,  you  have  com- 
plied with  this  initial  step  and  have  not  found  employ- 
ment in  a  war  industry,  you  will  be  given  a  further  pe- 
riod of  thirty  days,  in  w^hich  to  secure  other  employ- 
ment. We  do  not  believe  that  the  war  industries  will 
be  able  to  absorb  in  such  a  short  period  of  time,  the 
thousands  of  men  who  will  be  compelled  to  enroll  by 
April  1st.  If  this  condition  develops,  it  will  justify  a 
modification  of  the  order. 

We  know  that  many  of  our  members,  will  be  facing 
such  an  acute  labor  shortage,  that  the  obstacle  will 
seem  almost  insurmountable.  The  regulation  of  re- 
tail tobacco  stores,  may  have  the  effect  of  forcing  our 
customers  to  ]nirchase  their  tobacco  ])roducts  in  stores 


that  do  not  come  within  the  classifications  listed  in  this 
order.  A  store  with  multiple  departments,  can  shift 
its  clerks  and  lose  none  of  them,  by  placing  behind  the 
** non-essential"  counters  men  beyond  this  age  limit. 
It  gives  to  drug,  food  and  department  stores  an  un- 
precedented opportunity  to  build  up  their  tobacco 
businesses.  It  may  have  the  effect  of  preventing  men 
from  functioning  as  salesmen  in  the  retail  tobacco 
business,  only  to  have  them  serve  as  salesmen  behind 
retail  counters,  selling  lines  of  merchandise  not 
affected.  In  this  way  it  creates  disruptions  and  yet 
fails  to  accomplish  the  purpose  for  which  it  was 
intended. 

In  Washington,  yesterday,  we  asked  the  War  Man- 
power Connnission  for  some  relief  under  this  order 
stressing: 

1.  That  war  industries  cannot  absorb,  in  the  short 
space  of  time  allotted  by  the  order,  the  thousands  of 
men  who  will  seek  employment. 

2.  That  many  of  those  not  absorbed  will  still  be 
compelled  to  dispose  of  their  tobacco  stores  or  change 
their  positions  and  try  to  get  jobs  in  other  retail 
businesses. 

3.  That  unnecessary  hardship  and  loss  will  be  sus- 
tahied  by  small  tobacco  dealers  through  the  closing  or 
sale  of  their  shops. 

4.  That  some  men  because  of  lack  of  specialized 
training  are  ill  fitted  for  defense  w^ork.  It  will  not  help 
the  situation  to  force  them  out  of  their  present  jobs, 
before  they  themselves,  or  the  U.  S.  E.  S.  can  place 
them  in  a  war  industrv. 

ft' 

It  will  in  no  sense  nullify  the  purpose  of  this  regu- 
lation if  it  was  modified  so  as  to  abolish  automatic  re- 
classification of  married  men  with  families,  on  May  1st. 
The  mere  registration  by  a  man  wnth  IT.  S.  E.  S.  should 
be  proof  of  his  willingness  and  intention  to  serve  his 
country,  as  best  he  can,  by  taking  a  position  in  a  war 
industry,  when  available.  This  we  feel  confident  would 
be  helpful  in  preventing  unnecessary  dislocation  in  our 
industry. 


SYLVANIA  EARNINGS 

Sylvania  Industrial  Corporation  and  its  sub- 
sidiaries report  net  income  of  $998,211  for  the  year 
ended  December  31,  1942.  This  is  after  depreciation, 
federal  income  and  excess  profits  taxes,  etc.,  and  is 
equal  to  $2.41  a  share  on  412,702  average  shares  of 
capital  stock  outstanding  during  the  year. 

In  the  preceding  year  the  company  and  its  sub- 
sidiaries earned  $1,150,650,  or  $2.75  a  share  on  417,238 
average  shares.  Provision  for  federal  and  state  taxes 
for  1942  totaled  $1,279,000  against  $1,075,000  for  1941. 


ON  WAR  SAVINGS  STAFF 

J.  E.  Davidson,  retail  chairman.  New  York  War 
Savings  Staff,  has  announced  that  Edward  E.  Cody, 
vice-president  and  treasurer  of  United-Whelan  Cigar 
Stores  Corporation,  has  succeeded  Stanley  Roth,  of 
D.  A.  Schulte  Company,  as  a  member  of  the  Retail 
Board  of  Directors  representing  chain  drug  stores  and 
chain  tobacco  stores,  and  that  Axel  P.  Gudmand  of 
United-Whelan  will  join  the  promotion  committee  of 
the  Retail  Division,  New  York  W^ar  Savings  Staff,  han- 
dling chain  drug  and  tobacco  stores. 

The  Tobacco  World 


# 


I 


« 


Cigars  are  the 
most  pleasurable 
and  economical 
form  of  smoking. 


BAYUK  BULLETIN 


Devoted  to  the 
best  interests 
of  the  men  who 
sell    cigars. 


lirst  Issue  1929 


March,  194^ 


Prepared  twice  a  month 


PHULOFAX 

(The  Retailer^s  Friend) 

SAYS 

^      The  Measure  of  a 
'  >    MatiisHisAbiiiry 
'7o  Take  It!' 

When  conditions 
are  favorable  and 
everything  is  going  along  smoothly, 
it  is  difficult  to  really  size  up  a  man. 
How  would  he  measure  up  under  ad- 
verse circumstances?  Could  he  meet 
an  emergency,  tighten  up  his  belt  a 
notch  and  give  it  a  good  thrashing? 
That  is  the  true  measure  of  a  man. 

— o — 

Circumstances  today,  developing 
out  of  necessary  wartime  restric- 
tions, are  really  testing  the  mettle 

of  all  of  us. 

— o — 

Bemoaning  the  sacrifices  imposed 
upon  us  by  actions  of  war  necessity 
is  the  "give-in"  man's  way  of  facing 
problems.  The  true  measure  of  a 
man  is  reflected  in  his  ability  to 
shoulder  burdens  of  sacrifices  and 
do  the  best  he  can  about  them. 

— o — 

Don't  just  groan  and  growl  about 
gasoline  or  fuel  restrictions.  Any- 
body can  do  that,  but  little  is  accom- 
plished. Devote  this  time  studying 
the  regulations  and  planning  how 
you  can  best  comply,  and  you  will 
find  there  is  a  way  out  .  .  .  perhaps 
not  an  idealistic  solution,  but,  then 
again,  not  too  bad  a  one  either  un- 
der war  conditions.  That's  the  mea- 
sure of  a  man. 

— o — 

It  has  been  said  that  if  we  were  to 
put  all  of  our  troubles  in  a  pile,  and 
we  were  all  privileged  to  reach  in  and 
take  our  pick,  we  would  probably 
select  the  same  ones  we  had  before. 

The  measure  of  a  man  is  his  will- 
ingness to  face  and  solve  his  own 
^■pblems  so  far  as  it  is  within  his 
8q)acity  to  do  so. 

— o — 

A  man  may  be  a  "champ"  in  con- 
versation, whether  he  is  talking  about 
marbles  or  selling,  but  a  true  mea- 
sure of  his  ability  is  what  he  does  in 
the  game  when  the  *'chips  are  down" 
.  .  .  when  the  issue  is  squarely  up 
to  him. 

JAY  CUE, 

Pinch-hitting  for 


D.  B.  I. 


•At0oeiated  with  BAYUK  CIGARS  INC.,  PhUm- 
ib(pAia  —  M«Jk«ra    of  finm   eigart    uinee    1897. 


The  Old  Timer 
Talks: 

hy  Frank  Trufax 


The  Frank  Trufax  letters  pub- 
lished in  book  form  some  years 
ago,  attracted  so  many  requests 
for  copies  that  two  editions  were 
exhausted.  In  view  of  the  con- 
tinued demand,  the  editors  have 
decided  to  republish  the  letters 
in  the  Bayuk  Bulletin. 


To  My  SalcsHion : 

Did  you  ever  make  a  wager  on  a 
horse  race?  Did  you  ever  lay  a  bet  on 
a  baseball  game?  Did  you  ever  put 
a  piece  of  change  on  your  favorite 
pug  in  a  prize  fight? 

Sure,  we  did  sometime  or  other. 
Sometimes  we  won  and  sometimes 
we  lost.  Yet,  sitting  on  the  side- 
lines we  hadn't  a  doggoned  thing  to 
do  with  winning  or  losing.  Maybe, 
if  WE  had  ridden  the  nag  we  would 
have  won.  Maybe,  if  WE  had  been 
at  the  hat,  we'd  have  socked  the 
hall  over  the  fence.  Maybe,  if  WE 
liad  been  in  the  ring,  the  other  guy 
would  have  taken  the  count,  but 
WE  weren't  and  so  if  we  won,  we 
won — if  we  lost,  we  lost. 

Now,  listen,  boys.  Did  you  ever 
make  a  bet  when  it's  clean  up  to 
YOU  to  win  or  to  lose  and  even  when 
you  lose,  you  WIN?  Men,  there's  a 
BET  that  you  spell  with  caps. 

I  mean,  men,  did  you  ever  lay  a 
wager  on  YOURSELF?  Did  you 
ever  back  YOURSELF  to  win?  Win 
what,  you  say?  To  win  what  you 
WANT  to  WIN! 

Do  you  wobbly  wish  or  do  you 
willfully  want  to  tackle  some  Big 
Idea  but  "Conditions  Against  You" 
seem  too  gigantic?  Define  your  de- 
sire !  Consider  well  the  cost  and  con- 
sequence of  the  step  forward;  on 
your  Scale  of  Sound  Judgment  ac- 


c^urately  weigh  the  good  and  the  bad 
;)oints  and  then  if  you  deliberately 
decide  to  transform  the  germ  of  a 
Big  Idea  into  a  gem  of  Actual  Accom- 
plishment, start  something  swiftly ! ! 

Define  your  desire!  That's  it! 
Charge  your  mind  with  the  concrete 
Ihing  you  want  to  do  and  then,  lay  a 
l)et  on  your  own  Ability  to  DO  IT! 

Who  are  you  betting  against?  Old 
Man  CONDITIONS-that's  who 
lays  odds  against  us.  And  who  is  he? 
He  lodges  in  our  Imagination  and 
scurries  to  cover  when  he  hears  the 
clarion  call  of  IT  CAN  BE  DONE ! 

I  said  a  little  while  back  that  **even 
when  you  lose,  you  win."  And,  men, 
you  do. 

Peary  bet  years  of  his  life  he  could 
win  the  honor  of  pinning  Old  Glory 
to  the  North  Pole — even  if  he  had 

AH'  1'^ 
BET 


lost,  he  would  have  won  greater 
knowledge — larger  experience.  Peary 
didn't  get  cold  feet.  He  said  he 
wanted  to  reach  the  Pole — he  de- 
fined his  job  and  then  he  virtually 
bet  his  life  he  could  do  the  job. 

And  so  with  us.  As  Salesmen,  what 
do  we  want  to  do  in  1943?  What? 
Decide  on  what  you  want  to  do  in 
concrete  terms  and  then  back  your 
Confidence  to  win  against  the  field! 

If  you  would  wager  on  a  four- 
footed  nag,  won't  you  place  a  bet 
on  a  two-footed  man— YOURSELF? 

And,  remember,  men,  this  fact — 
when  you  are  betting  on  YOUR- 
SELF to  win,  yours  truly  is  with 
you  til  the  ship  sinks. 

Yours,  bettingonu, 


Phillies 

Bayuk  Ribbon 
Mapacuba 

Cbarles  Thornton 
Prince  Hamlet 

BAYLK     BRANDS     BUILD      BUSINESS 


KING  EDWARD  on  Guadalcanal 


A  recent  newsreel  of  life  on  Guadalcanal 
showed  our  fighters  eagerly  clustered  around  a 
freshly  opened  box  of  King  Edward  cigars  .  .  . 
evidence  that  this  great  cigar  is  as  popular  on 
the  fighting  fronts  as  at  home. 

We're  trying  to  keep  you  supplied  with  King 
Edward  cigars.  We're  also  trying  to  satisfy  the 
wants  of  our  armed  forces  overseas.  So  ...  on 
those  occasions  when  you  find  it  difficult  to  re- 
plenish your  stock  of  King  Edwards  immediately, 
please  remember  that  they're  bringing  pleasure 
and  relaxation  to  our  fighting  men  in  distant 
lands. 


2 

for 
Jno.  H.  Swisher  &  Son,  Inc. 


MEISIllffi 


Jacksonville,  Florida 


NEW  CHESTERFIELD  CAMPAIGN 

Liggett  &  Myers  Tobacco  Co.  has  released  an  in- 
tensive advertising  campaign  for  Chesterfield  cigar- 
ettes to  1300  newspapers  throughout  the  United  States, 
Alaska  and  Hawaii. 

Copy  and  illustration  of  the  first  advertisement 
salute  the  1,500,000  railroad  workers,  showing  an  engi- 
neer lighting  a  Chesterfield,  against  a  background  of 
a  signal  tower  and  a  puffing  locomotive.  Clear  across 
the  body  of  the  illustration  runs  the  announcement, 
**They  deliver  the  goods.''  A  prominent  emblem  car- 
ries the  threefold  reminder,  ^^back  up  the  man  in  uni- 
form, buy  war  bonds  and  write  letters. ' ' 

Successive  advertisements  in  the  series  will  honor 
aviation,  nlotor,  shipbuilding  and  telephone  industries, 
with  art  and  copy  conforming  to  the  particular  indus- 
try being  featured.  The  campaign  differs  widely  from 
anything  heretofore  undertaken  by  Liggett  &  Myers, 
seeking  to  gain  brand  acceptance  industry  by  industry, 
with  guns  trained  on  the  men  (and  women)  in  overalls. 

A  new  slogan,  'Hhe  cigarette  that  gives  smokers 
what  they  want,"  replaces  the  old  Chesterfield  standby, 
' '  They  Satisfy. ' '    Newell-Emmett  Co.  is  the  agency. 


TOBACCOMEN  TO  AID  OPA 

An  advisory  committee  of  prominent  to])acco  men 
has  been  appointed  to  assist  the  Office  of  Price  Admin- 
istration in  applying  Afaximum  Price  Regulation  No. 
308,  Connecticut  Shade-Grown  (Type  No.  61)  Tobacco. 
Confirmation  of  the  appointment  has  been  received 
from  Meredith  S.  Kohlberg,  head  of  the  Tobacco  Sec- 
tion, Food  Price  Division,  OPA. 

J0 


LORILLARD  TOPS  $100,000,000 

For  the  first  time  in  the  history  of  the  P.  Lorillard 
Co.,  gross  sales  in  1942  exceeded  100  million  dollars. 

In  his  letter  to  stockholders  reviewing  last  year's 
business,  Herbert  A.  Kent,  president  of  the  company, 
called  attention  to  those  figures  adding  that  sales  of 
Old  Gold  cigarettes  last  year  were  the  highest  in  the 
history  of  the  brand,  and  the  percentage  increase  was 
over  five  times  the  estimated  percentage  increase  for 
the  industry  as  a  whole. 

Increased  volume  required  larger  stocks  of  raw 
materials,  and  inventories  on  hand  at  the  end  of  the 
year  were  approximately  twenty-four  million  dollars 
more  than  on  December  31,  1941.  To  acquire  these 
larger  inventories  it  was  necessary  to  borrow  twenty 
million  dollars  from  banks,  Mr.  Kent  stated. 

As  a  consequence  of  the  enlarged  sales  the  com- 
pany's net  income  for  the  year  amounted  to  $3,914,702 
after  depreciation,  interest,  Federal  and  State  income 
taxes  and  Federal  profits  taxes. 

After  7  per  cent,  preferred  dividends,  this  equal 
to  $1.72  a  share  on  1,872,291  shares  of  common  stock, 
including  scrip. 

The  company  earned  a  net  income  of  $3,383,168  or 
$1.44  a  common  share  in  1941. 

The  1942  provision  for  Federal  and  State  income, 
franchise  and  capital  stock  taxes  amounted  to  $2,706,- 
773  as  compared  with  $1,715,180  the  preceding  year, 
while  reserve  for  excess  profits  tax,  less  a  post-war  re- 
fund of  $90,000,  was  $916,000  against  $56,000  in  1941. 

Lorillard 's  total  assets  are  listed  at  $84,504,498  of 
which  $5,187,000  is  cash.  Current  assets  amount  to 
$76,937,000,  of  which  $64,047,000  is  inventory,  and  cur- 
rent liabilities  amount  to  $26,944,000,  of  which  $20,- 
000,000  is  in  bank  loans.  The  company  has  outstand- 
ing 98,000  $100  par  preferred  shares  and  1,872,470  $10 
par  common  shares,  and  a  funded  debt  of  $11,945,750. 

Of  its  1942  earnings  the  company  distributed 
$686,000  to  preferred  and  $2,456,634  to  common  stock- 
holders, adding  $982,068  to  its  surplus. 


U.  S.  COAST  GUARD  AND  HIS  PIPE 

The  current  Velvet  cut-out  features  a  U.  S.  Coast 
Guard  officer  enjoying  his  pipe  as  he  prepares  his  sex- 
tant to  '^ shoot"  the  sun.  It  is  a  lithograph  in  full 
color  designed  to  add  to  the  attractiveness  of  any  show 
window. 

The  Liggett  &  Myers  Tobacco  Company,  who  make 
Velvet  pipe  and  cigarette  tobacco,  believe  the  use  of 
a  Coast  Guardsman  on  their  poster  is  particularly  fit- 
ting at  this  time.  Winter  is  the  season  when  the  Coast 
Guard  has  the  toughest  job  of  all.  With  U-boats  on  the 
prowl  to  sink  our  ships  or  to  land  spies  on  our  shores, 
Coast  Guardsmen  are  doing  a  grand  job  protecting  our 
coasts  and  shipping  from  the  enemy. 

Velvet  recognizes  this  and  believes  a  pipe,  which 

can  be  enjoyed  in  the  roughest  weather,  is  particularly 

suited  to  men  of  the  Coast  Guard.    As  the  poster  points 

'^out.  Velvet  is  a  double-duty  smoking  tobacco.    It  may 

^  be  used  in  a  pipe  or  rolled  in  a  cigarette. 

The  handy,  red  Velvet  package  tucks  away  easily 
in  a  man's  pocket  and  the  tobacco  is  cut  so  that  it  pours 
into  a  pipe  with  no  trouble  at  all.  Or,  if  he  is  a  rolling 
man,  he'll  find  Velvet  doesn't  spill  or  spread  while  he's 
making  it  into  a  neat  cigarette. 

Velvet  and  Granger  are  two  Liggett  &  Myers  to- 
baccos which  enjoy  a  national  reputation. 

The  Tobacco  World 


March,  1943 


Wt 


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TUNE   IN.,  lied   Skeltoa    Tuesdays, 
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and  impart  a  most  palatable  flavor 

FLAVORS  FOR  SMOKING  and  CHEWING  TOBACCO 

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FOR  MAIL  TO  SERVICEMEN 

It's  a  wartime  certainty  IJiat  the  barraiic  ol*  gifts 
and  packages  to  tliose  in  the  armed  services  will  con- 
tinue till  the  men  are  mustered  out.  Among  other 
things,  this  fact  indicates  a  strong  market  for  mailing 
la])els— particularly  for  one  of  patriotic  design  that 
automatically  suggests  to  postal  workers  that  they 
hurry  the  package  along  because  it  is  destined  for  a 
fighting  man. 

There  has  been  considei'able  call  for  a  label  suit- 
al)le  for  mading  i)ackages  to  both  men  and  women  in 
all  ])ranches  of  our  fighting  forces.    Labels  on  the  mar 


has  met  this  need  with  a  handsome  all-service  mailing 
label  in  a  popularly  i)riced  10-cent  book,  a  new  and 
coloi-ful  meniber  of  the  book-packed  familv  of  Eureka 
gummed  labels.  '  i 

The  new  all-service  label  is  larger  than  ordinarv 
maihng  labels,  5i/s"x2%",  in  order  to  permit  plain, 
easy-to-read  addressing.  The  label  serves  as  an  excel- 
lent reminder  to  users  of  the  various  items  of  infor- 
mation required  to  make  up  a  complete  address.  The 
back  cover  of  the  l)ook  supplies  two  examples  of  labels 
con-ectly  filled  in.  An  inside  cover  carries  all  necessary 
postal  information. 


81NG  the  basic  tbenie  '^t's  Not  Your  Dealer's 
Fault,"  M.  Udelowish  &  Co.,  Inc.,  (Iiicago  dis- 
tributors of  a  long  list  of  cigars,  cigarettes, 
candies   and   fountain   syrups,   are   placing  a 
series    of   advertisements    in    leading    Chicago    news- 
papers,   explaining    the    reasons    behind    tenii^orary 
shortages  of  smokes  and  sweets.    As  distributors  serv- 
ing a  huge  family  of  dealers,  M.  Udelowish  &  Co.,  Inc., 
have  in  recent  months  been  bombarded  by  complaints 
regarding  shortages  or  the  complete  abseiice  of  certain 
items.    The  dealei's,  in  turn,  are  being  harassed  by  the 
consuming  public,  who  find  their  favorite  candy  bar, 
smoke,  gimi  or  i)opular  soft  drinks  missing  occasion- 
ally from  their  dealer's  counters  and  fountains.   Faced 
with  this  problem,  M.  Udelowish  &  Co.  decided  to  take 
the  bull  by  the  horns  and  do  a  double  job  of  explana- 
tion that  would  satisfy  both  dealer  and  consumer. 

The  method  decided  upon  was  newspaper  advertis- 
ing, using  large-size  space  in  a  number  of  prominent 
(  hicago  newspapers.  The  advertisements,  using  the 
eye-catching  and  easily  understood  cartoon-strip  tech- 
mque,  depict  scenes  in  which  men  gathered  in  a  typical 
dealer's  store  complain  about  the  absence  of  their 
tavorite  candy  bar,  smoke,  pipe  or  fountain  drink.  The 
dealer  comes  back  with  an  explanation  that  our  men 
m  the  armed  forces  are  taking  vast  quantities  of  those 
very  items,  and  that  the  govei-ninent  has  restricted  the 
use  ot  certain  ingredients  going  into  their  manufac- 
ture, with  the  result  that  it  is  difficult  to  keep  complete 
stocks  all  the  time. 

The  ads  go  on  to  show  a  typical  battle  scene,  with 
the  heading  "Smokes  and  Sweets  Help  Keep  Them 
(Tomg,"  and  finish  uj)  with  the  dealer  saying-  "It's 
Xot  My  Fault."  The  copy  stresses  the  fact  that  even 
though  the  dealer  may  not  be  able  to  supplv  the  par- 
ticular brand  the  customer  is  accustomed  to,  he  can 
still  serve  his  customers  by  offering  them  an  assort- 
ment ot  merchandise  along  the  same  lines. 

As  far  as  is  known,  these  ads  rei)resent  the  first 
attempt  ])y  a  wholesaler  to  come  to  the  defense  of  his 
dealers,  who  are  having  a  difficult  time  satisfving  their 
customers  under  war  conditions.  The  appearance  of 
the  first  "ad"  drew  an  immediate  and  gratifying  re- 
sponse from  many  dealers,  and  iho  series^is  apparentlv 
being  widely  read  and  studied  bv  both  dealers  and 
consumers.  The  advertising  was  created  in  coopera- 
tion with  Jerome  A.  Drell,  of  M.  Udelowish  &  (^o.,  Iiic 
by  Charles  Silver  &  (V).,  (^hicago  advertising  agencv' 
Mho  are  handling  the  campaign.  '      "        *  ' 

The  Tobacco  World 


# 


When  they  step  up 

to  your  counter, 

be  sure  they— 


Make 


a 


date  with  MODE' 


(Continued  from  Page  /;) 

section,  OPA.  Mr.  Garcia  declared  the  appointment 
of  these  nien,  so  versed  in  the  problems  of  tobacco,  was 
of  inestimable  value  in  formulating  practices  and  ceil- 
ing prices  which  have  evoked  universal  acceptance  not 
only  by  the  trade  but  by  the  millions  of  cigar  smokers 
willingly  absorbing  the  victory  tax.  Mr.  Kohlberg 
maintained  that  the  20  per  cent,  increase  in  prices, 
])ased  on  higher  production  costs  and  the  new  revenue 
assessment,  was  a  "justifiable  increase",  and  conceded 
that  "this  industry  has  been  most  co-operative."  Mr. 
Garcia  added:  "We  in  the  cigar  business  should  feel 
most  grateful  over  the  status  prevailing  in  our  rela- 
tionships with  government  policies  and  personnel. 
There  isn't  a  thing  Mr.  Jefferson,  himself  a  leading 
figure  in  the  industry  when  he  left  to  accept  a  WPB 
post,  will  countenance  for  the  tobacco  industry  which 
might  intei'fere  with  the  war  program— but  there  is 
nothing  he  won't  do  to  protect  the  industrv  once  its  ob- 
jective has  passed  the  test  of  justification.' 


OKF  good  fortune  was  the  selection  of  Mere- 
dith Kohlberg  for  a  key  position  in  OPA.    As 
an   otticial,  he  has  exemplified  the  true  open 
mind  in  dealing  with  the  manifold  and  compli- 
cated problems  of  our  industry.     We  are  deeply  ap- 
preciative  of   his   service   in   charting   us   through   a 
stormy  course — on  which  the  wdiole  cigar  trade  might 
easily    have    foundered.      As    trade    and    public    are 
aware,  the  cigar  industry's  resources  are  exercised  to 
the  utmost  in  the  effort  to  meet  consumer  requirements 
for  cigars  in  all  price  brackets  that  exceed  the  sales  of 
any  year  since  1920,  when  consumption  of  cigars  was 
at  its  zenith  in  the  I'liited  States.    We  must  supply  our 
armed  forces  with  the  cigars  they  require,  as  one  of 
tiie  indispensable  factors  toward  maintaining  morale. 
In  doing  so  we  must  cope  with  the  same  problems  that 
confront  manufacturers  in  other  fields,  affecting  man- 
power, materials,  and  mechanism,  plus  the  higher  costs 
touching  all  phases  of  the  industry,  from  grower  to  re- 
tailer.   It  is  our  satisfaction  to  report  that  the  govern- 
ment has  recognized  these  factors.    So  has  the  public. 
The  result  was  an  equitable  and  acceptable  adjustment 
of  ])rice  ceilings,  following  the  victory  tax,  in  manner 
fair  to  those  who  make  and  those  who  smoke  cigars. 
Meanwhile,  we  trust  that  present  shortages,  in  a  num- 
ber of  brands,  will  be  alleviated.    We  are  now  engaged 
intensivelv  in  that  endeavor." 

March,  194^ 


SPRUCE    LUMBER 

for  CIGAR  BOXES 


It's  Brighter 
It's  Lighter 
It's  Better 


for  the  Eye 
for  Shipping 
for  the  Cigars 


SPECIFY    SPRUCE 

Uptegrove  Lumber  Co. 

Cigeir  Box  Lumber  for  70  years 
15  Washington  St.  Newark,  N.  J. 


EaiabliahKd    1886 


"BEST  OF  THE  BEST" 


^5x7 


Manufacturvd 


^  A.  SANTAELLA  &  CO. 


Office,  1181   Broadway,  New  York  City 

FACTORIES:  Tampa  and  Kep  West.  Florida 


I 


AUTOKR AFT 

CIGAR     BOXES 


Boite  Nature 
Cedar  Chests 


Novelty 
Wrapped 


Are  Outstanding  In 
Ouality-Design-Cost 

AUTOKRAFT  BOX  CORP. 


Lima,  Ohio 
('hicago,  III. 
Detroit,  Mich. 


Hellam.  P*. 


Hanover,  Pa. 

Philadelphia,  Pa. 

Wheeline,  W.  Va. 


^3 


Tobacco  Merchants'  Association 
Registration  Bureau,  J*EV'yo^\m 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916 

Registration,           (see  Note  A),  $5.00 

Search,                    (see  Note  B),  1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 

Note  A— An  allowance  of  S2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants Association  on  each  registration. 

Note  B — If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten   (10)  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 

(20)  titles,  but  less  than  thirty-one  (31),  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


TRANSFERRED  REGISTRATIONS 

QUO  VADIS: — 46,936.     For  cigars.     Registered  by  American  Box 
Supply  Co.,  Detroit,  Mich.,  on  February  1,  1943.     (Certificate  issued 
upon  presentation  made  to  us  that  the  trade-mark  or  trade  name 
herein  specified,  though  apparently  not  heretofore  registered  in  any 
of  our  Affiliated  Bureaus,  had  been  acquired  by  the  registrant  on 
January  29,  1943,  by  a  transfer  from  the  VVadsworth-Campbell  Box 
Co.,  Detroit,  Mich.,  who  had  acquired  same  through  mesne  trans- 
fers from  the  Independence  Cigar  Co.,  Detroit,  Mich.) 
NEW  YORK  DRAFT:— 22,487   (Tobacco  Leaf).     For  cigars,  che- 
roots and  cigarettes,  and  28,339  (Trade-Mark  Record),  for  cigars, 
cigarettes  and  tobacco.     Registered  January  22,  1902,  and  April  24, 
1903,  respectively,  by  Alois  Krause,  Binghamton,  N.  Y.     Through 
mesne    transfers    acquired    by    Powell   &    Goldstein,    Inc.,    Oneida, 
N.  Y.,  and  re-transferred  on  February  10,  1943,  by  Napoleon  Cigar 
Co.,  Inc.,  Syracuse,  X.  Y.  (successors  to  Powell  &  Goldstein,  Inc.) 
to  Finley  &  Co.,  Syracuse,  N.  Y.,  for  tobacco  and  cigarettes,  the 
transferror  retaining  the  same  for  cigars  and  cheroots. 
GREEN  SEAL:— 40,496   (Tobacco  Merchants  Assn.  of  the   U.   S.). 
For  cigars.     Registered  December  24,  1917,  by  Wadsworth-Camp- 
bell  Box  Co.,  Detroit,  Alich.     Through  mesne  transfers  acquired  by 
American   Box   Supply   Co.,   Detroit,   Mich.,   and   re-transferred   to 
C.  J.  Bengelsdorf,  Bay  City,  Mich.,  on  February  4,  1943. 
SAN  TELMO  JUNIOR:— 22,338  (U.  S.  Tobacco  Journal).     For  ci- 
gars, cigarettes,  cheroots  and  little  cigars.     Registered  March   17, 
1900,  by  San  Telmo  Cigar  Mfg.  Co.,  Detroit,  Mich.     Transferred 
by  Jno.  H.  Swisher  &  Son,  Inc.,  Jacksonville,  Fla.,  successors  to  the 
registrant,  to  American   Box  Supply  Co.,   Detroit,   Mich.,  and  re- 
transferred  to  C.  J.  Bengelsdorf,  Bay  City,  Mich.,  on  February  2, 
1943. 
SAN    TELMO    NEW   CREATION:— 40,307    (Tobacco    Merchants 
Association  of  the  U.  S.).     For  cigars.     Registered  July   17,   1917, 
by  San  Telmo  Cigar  Co.,  Detroit,  Mich.     Transferred  by  Jno.  H. 
Swisher   &   Son,    Inc.,   Jacksonville,   Fla.,   successors   to   the   regis- 
trant, to  American  Box  Supply  Co.,  Detroit,   Mich.,  and  re-trans- 
ferred to  C.  J.  Bengelsdorf,  Bav  City,  Mich.,  on  February  2,  1943. 
SAN  TELMO  CREATION:— 40,306  (Tobacco  Merchants  Assn.  of 
the  U.  S.).     For  cigars.     Registered  July  17,  1917,  by  San  Telmo 
Cigar  Co.,  Deroit,  Mich.     Transferred  by  Jno.  H.  Swisher  &  Son, 
Inc.,  Jacksonville,  Fla.,  successors  to  the  registrant,  to  American 
Box  Supply  Co.,  Detroit,  Mich.,  and  re-transferred  to  C.  J.  Bengels- 
dorf, Bay  City,  Mich.,  on  February  2,  1943. 
SAN   TELMO    CIGAR    MFG.    CO.'S    DOUBLE    WRAPPED:— 
16,478  (U.  S.  Patent  Office).     For  cigars.    Registered  July  23,  1912, 
by  San  Telmo  Cigar  Mfg.  Co.,  Detroit,  Mich.    Transferred  by  Jno. 
H.  Swisher  &  Son,  Inc.,  Jacksonville,  Fla.,  successors  to  the  reg- 
istrant, to  American  Box  Supply  Co.,  Detroit,  Mich.,  and  re-trans- 
ferred to  C.  J.  Bengelsdorf,  Bay  City,  Mich.,  on  February  2,  1943. 
DIEM'S  CLIPPINGS:— 46,942.     For  all  tobacco  products.     Regis- 
tered February  23,  1943,  by  Finley  &  Co.,  Syracuse,  N.  Y.     (Certifi- 
cate issued  upon  presentation  made  to  use  that  the  trade-mark  or 
trade  name  herein  specified,  though  apparently  not  heretofore  reg- 
istered in  any  of  our  Affiliated  Bureaus,  has  been  acquired  by  the 
registrant  on  February  20,   1943,  by  a  transfer  from  Peter  George 
Co.,  BuflFalo.  N.  Y. 
PETER  GEORGE  &  CO.'S  QUALITY  BUTTS:— 46,943.     For  all 
tobacco  products.     Registered  February  23,  1943,  by  Finley  &  Co., 
Syracuse,  N.  Y.     (Certificate  issued  upon  presentation  made  to  us 
that  the  trade-mark  or  trade  name  herein  specified,  though  appar- 
ently not  heretofore  registered  in  any  of  our  Affiliated  Bureaus,  has 
been  acquired  by  the  registrant  on  February  20,  1943,  by  a  transfer 
from  Peter  George  Co.,  Buffalo,  N.  Y. 

Internal  Revenue  Collections  for  January 

Source  of  Revenue  1943  1942 

Cigars,  including  floor  tax $  2,730,284.16      $  1,027,915.60 

Cigarettes,  including  floor  taxes 73,139,229.71  63,385,377.36 

Snuflf    645,476.72  700,341.07 

Tobacco,  chewing  and  smoking   3,907,954.86  4,330,071.78 

Cigarette  papers,  tubes  and  leaf  dealer 

penalties    142,314.85  137,811.66 

14 


TOBACCO  TRADE  ORGANIZATIONS 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 


Si 


JESSE  A.  BLOCH,  Wheeling,  W.  Va President 

WILLIAM  BEST,  New  York,  N.  Y Chairman  Executive  Committee 

ASA  LEMLEIN,  New  York,  N.  Y Treasurer 

CHARLES  DUSHKIND,  New  York,  N.  Y Counsel  and  Managing  Director 

Headquarters,  341  Madison  Ave.,  New  York  City 

CIGAR  INSTITUTE  OF  AMERICA 

ALBERT  H.  GREGG   President 

EVERETT    MEYER    Vice-President 

D.   EMIL  KLEIN   Treasurer 

SAMUEL    BLUMBERG    Secretary 

H.    W.   McHOSE   Director 

Headquarters,  630  Fifth  Ave.,  New  York  City 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 
DISTRIBUTORS,  INC. 

FRED  W.  WINTER  Chairman  of  the  Board 

J.    RENZ    EDWARDS President 

IXA^A^XXI         va\„A«.jx ••.... .iwV'AlvOiU^Ill 

STAN  LEY    STACY     Treasurer 

JOSEPH  KOLODNY,  200  5th  Ave.,  New  York,  N.  Y Executive  Secretary 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

HEN  L.  LASCHOW,  862  East  Fifteenth  St.,  Brooklyn,  N.  Y President 

K.  L.  McCORMICK,  52  Klein  Ave.,  Trenton,  N.  J First  Vice-President 

W.  H.  KOCH,  1404  Mt.  Royal  Ave.,  Baltimore,  Itfd Second  Vice-President 

ALBERT  FREEMAN,  25  West  Broadway,  New  York,  N.  Y Treasurer 

RETAIL  TOBACCO  DEALERS  OF  AMERICA,  INC. 

ERIC  CALAMIA,  233  Broadway,  New  York,  N.  Y President 

CLIFFORD  M.   DAWSON   Treasurer 

M ALCOLM  FLEISHER   Secretary 

SEIGFRIED    F.    HARTMAN    Counsel 

CIGAR  MANUFACTURERS  ASSOCIATION  OF  AMERICA, 
INC.,  200  Fifth  Ave.,  New  York,  N.  Y. 

ALVARO   M.   GARCIA   President 

WALTER  E.   POPPER  Treasurer 

SAMUEL  BLUMBERG    '. General    Counsel 

Kxecutive    Committee— Alvaro    M.    Garcia    (Ex-Officio),    D.    Emil    Klein,    Everett 
Meyer,  Walter  Popper,  Arthur  A.   Schwartz  and  Harry   Wurman. 

THE  YORK  COUNTY  CIGAR  MANUFACTURERS 

ASSOCIATION 

CHARLES  STUMP,  Red  Lion,  Pa President 

ARTHUR  McGUIGAN,  Red  Lion,  Pa Vice-President 

RUSSELL  S.  STINE,  Red  Lion.  Pa Secretary 

A.  S.  ZIEGLER,  Red  Lion,  Pa Treasurer 

FLORIDA  CIGAR  MANUFACTURERS  ASSOCIATION 

ARMANDO    RODRIGUEZ    President 

fA^i^^^l^Rr  ^^N^^LEZ  VicelPresidcnt 

JOHN   LEVY    Treasurer 

FRANCIS  M.  SACK,  Tampa,  Fla V.'.V.V.V.V.V.'. Secretary 

INDEPENDENT  RETAIL  TOBACCONISTS' 
ASSOCIATION 

NAT    SCHULTZ    President 

^^.^r^.'^^?,  A^^^TAL    First' vice-President 

t^Y/.^^T.^^J^J'^^^Y    Third  Vice-President 

?P^*^xf^x?^^^EL    Financial  Secretary 

ALEXANDER    DAVIS    Treasurer 

BERNARD  BERNSTEIN,  42  Broadway,  New  York,  N.  Y Secretary 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA,  INC. 

EDWARD   W.   ROSENTHAL   President 

HARRY    ABRAMS    Treasurer 

LEO  RIEDERS,  604  West   162nd   Street,   New  York.  N.   Y Secretary 


*  Manufactured  Tobacco  Produced  by  Classes 

(As  reported  by  the  Bureau  of  Internal  Revenue  based 
on  manufacturers'  returns  of  production ) 

Month  of  November 

Increase  or  Decrease 

Product  1942  Quantity  Per  Cent. 

I'lug   4,686,105  +  875,966  22.99 

Twist   521,695  +  91,801  21.35 

Fine-cut   Chewinjj:    424,737  +  28,819  7.28 

Scrap    Chewing    4,032,761  -f-  753,340  22.97 

Smoking    15,246,693  —  1,384,719  8.33 

•"^"uff    3,296,540  -f  273,460  9.05 

Total    28,208,531         +        638,667  2.32 

Eleven  Months  Ending  November  30 

Increase  or  Decrease 

Product  1942                  Quantity  Per  Cent. 

I'lug   50,239,168  +     3,800,736  8.18 

Twist   5,546,804  -f       392,838  7.62 

Fme-cut    Chewing   4,653,895  —         79,913  1.69 

Scrap    Chewing    45,813,134  +     5,060,630  12.42 

Smoking    161,028,944  —  22,523,145  12.27 

SnuflF    37,218,907  +       895,062  2.46 

Total    304,500,852        —  12,453,792  3.93 

♦The  production  figures  are  in  pounds,  and  are  subject  to  revision 
until  published  in  the  annual  report  of  the  Commissioner  of  Internal 
Revenue. 

The  Tobacco  World 


The  Greatest  Mother 

in  the  A^^rld 


> 


f 


H-      ' 


/^ 


im 


^         '    * 


WAR  FUND 


MARCH  IS  RED  CROSS  WAR  FUND  MONTH. 

IN  THIS  most  critical  year  ever  faced  by  your  Red  Cross, 
greater  Philadelphia  is  asked  to  give  $4,234,000.00  for  the  only 
appeal  to  be  made  during  1943  by  the  Southeastern  Pennsylvania 
Chapter. 

This  will  provide  the  community's  share  toward  the  national* 
Red  Cross  war  work  objective;  it  will  maintain  local  Red  Cross 
work  in  Philadelphia  and  the  adjoining  Counties  of  Bucks,  Dela- 
ware, Montgomery  and  Chester. 


rssr 


▲ 


ESTABLISHED 

1881 


# 


APRIL 

1943 


CIGARETTES  SOAR 
CIGARS  DECLINE 
IN  MONTH  OF  FEB. 

Cigarettes  continue  to  rise  in  popularity, 
the  tax-paid  withdrawals  in  February 
totaling  17,677,888,235,  as  compared  to 
16,628,297,300,  an  increase  of  1,049,590,- 
935,  or  6.31  per  cent,  over  February  of 
last  year. 

Large  cigarettes  showed  a  gain  of  134.42 
per  cent.,  and  snufF  23.28  per  cent.  Chew- 
ing and  smoking  tobacco  declined  11.76 
per  cent. 

Only  Class  E  and  Class  F  cigars  regis- 
tered increases,  the  loss  for  all  classes 
being  7.08  per  cent. 


Copyright  1943,  Ljccett  &  Mvers  Tobacco  Co 


HoBART  B.  B-AUKms— Editor 


Business  Manager — B.  S.  Phillips 


J 


THFLO^l  VOYAGE  out 
AND  THE  LONG  VOYAGE  HOME  . . . 


ly^ere  a  cigarette  counts  most. . . 

/r's  C^ ESTER f/£lD 

.  .  .  and  ChivsKM-fic'Ids  oouiil  plenty  llies<»  days  .  .  .  they 
give  pleasure  nhero  other  phasiires  ean'l  he  had. 
/;  When  your 


1= 


# 


ours  are   loiijr  and   you  re   workin*r 


1 


hard 


BUY  * 


II.S.  BONDS 


STAMPS 


Copyrighi  194),  Licctrr  &  Mvers  Tobacco  Co. 


you1l  like  Cheslerfiehls  .  .  .  they're  Mihler,  Cooler  and  have 
the  B<«ller  Taste  thai  only  the  ridn  combiimUon  of  the  worUVs 


hesl  cigarette  tol)a<Tos  can 


give  you 


r«y  CHfsrffff/fiDj  today  -  you  caht  buy  a  bhuk  cieARiTu 


# 


THE  TOBACCO  WORLD 


Vol.  63 


APRIL,  1943 


No.  4 


IGARETTE  consumption,  as  reflected  in  tax- 
paid  withdrawals,  has  establislied  new  peaks 
monthly  and  further  increases  are  in  prospect. 
In  the  calendar  year  1942,  withdrawals  totaled 


•  'iop  f\rif\  (\fY^  tu\(\      ,„ 


over  the 


previous  record  in  1941  of  about  14  per  cent.  Actually 
the  growth  in  the  manufacture  of  cigarettes  has  been 
even  larger,  for  figures  on  tax-paid  withdrawals  do 
not  include  a  large  number  of  tax-free  cigarettes  used 
by  members  of  the  armed  forces  outside  the  United 
States.  Stocks  of  flue-cured  held  by  manufacturers 
and  dealers  on  July  1, 1942,  were  approximately  70  per 
cent,  greatei-  than  the  1934-38  average,  and  probably 
will  still  be  larger  on  July  1,  1943,  in  comparison  with 
most  recent  years.  However,  200,000,000  to  250,000,000 
pounds  of  these  stocks  consisted  of  leaf  held  by  or  for 
the  account  of  the  Commodity  Credit  Corporation. 
Furthermore,  utilization  by  domestic  manufacturers 
now  represents  a  larger  proportion  of  disappearance 
than  in  the  pre-war  period.  Stocks  available  for  do- 
mestic use  probably  represent  no  more  than  two  years ' 
consumption  at  current  rates.  In  most  past  periods 
manufacturers  have  attempted  to  maintain  stocks 
equal  to  from  two  to  two  and  one-half  years'  con- 
sumption, in  order  that  leaf  might  be  given  adequate 
aging.  Any  large  decline  in  stocks  below  present  levels 
would  bring  them  close  to  the  minimum  consistent  with 
the  continued  manufacture  of  tobacco  products  adapted 
to  the  present  taste  of  consumers. 


T  the  present  time,  however,  it  does  not  appear 
that  any  restrictions  on  the  manufacture  or 
distribution  of  cigarettes  are  necessary.   This 
statement  was  officially  made  by  the  Bever- 
ages and  Tobacco  Division  of  WPB,  released  by  OWI 
on  February  22, 1943,  AVPB  2577.    This  conclusion  was 
based  not  only  on  the  belief  that  supplies  of  leaf  to- 
bacco are  adequate  for  the  time  being,  but  also  on  the 
fact  that  no  labor  problem  exists  in  the  cigarette  in- 
dustry, that  the  industry  consumes  coal  rather  than 
oil,  and  that  imports  and  supplies  of  Turkish  tobacco 
are  still  adequate.    The  Beverages  and  Tobacco  Divi- 
sion gives  some  interesting  opinions  concerning  the 
cigarette  industry  and  the  nature  of  the  tobacco  which 
it  uses  as  a  raw  material.    It  is  estimated  that  approx- 
mately  60,000,000,000  cigarettes,  or  25  per  cent,  of  the 
total,  were  consumed  by  the  armed  forces  in  1942.    The 
present  importance  of  cigarettes  is  a  result  of  a  pro- 
nounced upward  trend  in  their  popularity.     In  1942 
per  capita  consumption  amounted  to  1680  cigarettes, 
or  nearly  50  times  per  capita  utilization  in  1900  and 
nearly  four  times  per  capita  consumption  inmiediately 
following  the  end  of  World  AVar  I.    Although  the  in- 
dustry so  far  has  been  able  to  cope  with  the  extraordi- 
nary demands  placed  upon  it,  cigarette  manufacturers 
have  been  faced  with  serious  production  problems  as 
a  result  of  the  war.    They  have  had  to  get  along  with 


smaller  quantities  of  sugar,  glycerin  and  diethvlene 
glycol,  which  are  essential  w^ar  materials.  Manufac- 
turers have  been  experimenting  with  substitutions  for 
glycerin  but  none  has  proved  to  be  entirelv  satisfac- 
vuij.  j.xiv5  KiuaiLiy  ui  pruuucis,  nowever,  nas  oeen 
pretty  well  maintained  despite  the  restriction  on  in- 
gredients. Glycerin  has  been  partly  replaced  with  gly- 
col propelene,  apple  syrup,  and  other  substitutes.  Fur- 
thermore, the  use  of  these  materials  is  less  important 
to  the  quality  of  cigarettes  than  is  the  qualitv,  the 
agmg,  and  the  blending  of  the  leaf  tobacco  used.*^ 

A 

I  AX-PAID  withdrawals  of  large  cigars  during 
the  calendar  year  1942  amounted  to  6,207,000,- 
000,  compared  with  5,960,000,000  in  1941.  This 
was  the  highest  level  of  cigar  withdrawals 
since  1929.  In  the  summer  and  fall  of  1942  with- 
drawals dropped  slightly  below  those  of  the  corre- 
sponding months  a  year  earlier,  particularly  in  No- 
vember, the  month  in  which  the  increase  in  internal 
revenue  levies  became  effective.  However,  withdrawals 
rebounded  sharply  in  December  to  bring  the  total  for 
the  first  six  months  of  the  fiscal  year  1942-43  above 
the  level  of  a  year  earlier.  Manufacturers  are  finding 
it  difficult  to  keep  up  with  orders  and  consumers  are 
not  always  able  to  find  their  favorite  brands  on  re- 
tailers' counters.  A  comparison  between  the  differ- 
ent classes  is  difficult  since  the  Revenue  Act  of  1942 
changed  the  basis  of  classifying  cigars.  However,  con- 
sumption of  higher-priced  cigars  has  increased  more 
rapidly  than  consumption  of  the  cheaper  grades. 

HE    1942-43   crop    of    Puerto    Rican    tobacco, 
normally  planted  in   December  and  January 
and  hai-vested  principally  in  February,  March 
and  April,  is  nmch  smaller  than  usual.  Several 
factors  have  been  responsible.    In  the  first  place  diffi- 
culties experienced  in  connection  with  the  previous 
crop  (1941-42)  exercised  considerable  effect  on  plant- 
ings this  season.    Higher  labor  costs  during  1942  sub- 
stantially increased  the  cost  of  preparation" of  tobacco 
for  market  and  delayed  business  transactions  between 
manufacturers   and  dealers.     Furthermore,   the   sub- 
marine menace  restricted  exports  and  rendered  the 
outlook    so    uncertain    that     Federal    agencies,    co- 
operatives and  private  dealers  hesitated  to  finance  a 
crop  for  which  market  outlets  were  uncertain  and  for 
which  imported  fertilizer  supplies  were  not  sufficient. 
In  addition,  excessive  rains  caused  damage  to  seed 
beds  so  that  when  the  outlook  for  fertilizers  and  finan- 
cial help  improved,  a  scarcity  of  plantlets  developed. 
All  these  circumstances  have  resulted  in  the  acreage 
for  the  present  season  being  reduced  to  approximately 
11,000  acres,  or  28  per  cent,  of  last  year's  acreage  and 
only  37  per  cent,  of  the  Agricultural  Agency  Allot- 
ment. 


The  TOBACCO  WORLD  (est.  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B.  Hankins,  President  and  Treasurer;  B.  S.  Phillips,  Vice-Presid«nt;  John  Cleary, 
Secretary.  Office,  2.%  Chestnut  Street,  Philadelphia,  Pa.  Issued  monthly.  Subscriptions,  available  only  to  those  engaged  in  the  tobacco  industry  or  trade,  $1.00  a  year, 
15  cents  a  copy;  foreign.  $1.75  a  year.    Entered  as  second-class  mail  matter.  December  22,  1909,  at  the  Post  Office,  Philadelphia.  Pa.,  under  the  Act  of  March  3,  1879. 


1} 


Cigar  Classes  E  and  F  Show  Big  Gains 


1 1  ILK  there  was  in  February,  as  in  January,  a 
l)ii»'  increase  in  both  Class  P]  and  Class  F 
cigars,  corresponding'  to  the  old  Classes  C  and 
D,  the  decreases  in  the  other  classes,  especially 
in  the  low-priced  ones,  resulted  in  a  loss  of  7.08  per 
cent,  in  the  aggregate  of  all  classes.  The  total  was 
410,710,12:),  as^  compared  to  442,000,410,  a  drop  of 
31,290,285. 

New  (Masses  A,  B,  C,  and  D,  which  include  to- 
gether all  cigars  selling  at  not  over  eight  cents  each, 
totaled  356,454,025,  as  compared  to  406,335,130,  a  de- 
cline of  49,881,105,  or  12.28  per  cent.  These  corre- 
spond to  the  old  A  and  B  classes,  combined. 

New^  Class  E,  corresponding  to  old  Class  C,  totaled 
47,759,045,  as  compared  to  33,343,470,  an  increase  of 
14,415,575,  or  43.23  per  cent. 

Xew  Class  F,  corresponding  to  old  Class  D,  totaled 


6,378,860,  as  compared  to  2,055,870,  a  climb  of  4,322,- 
990,  or  210.28  per  cent. 

New  C^lass  G,  corresponding  to  old  Class  E,  totaled 
118,195,  as  compared  to  265,940,  a  drop  of  147,745,  or 
55.56  per  cent. 

The  addition  of  the  February  figures,  as  shown  on 
the  opposite  page,  brings  the  total  of  all  classes  of 
cigai's  for  the  first  eight  months  of  the  fiscal  year  up 
to^ 4,170,165,540,  as  compared  to  4,119,155,188,  an  in- 
crease of  51,010,352  or  1.24  per  cent. 

In  analyzing  all  these  figures,  it  must  be  remem- 
bered that  they  do  not  by  any  means  show  a  complete 
l)icture  of  cigar  production  and  consumption  at  the 
present  time,  for  they  do  not  include  the  tremendous 
numbers  of  cigars  that  are  provided  tax-free  to  the 
armed  forces  outside  the  U.  S.  The  February  cigar 
fiuures  follow: 


Cigars  Made  to  Sell  at  Not  Over  8^"  Each 


Class  A— 

United  States 
Puerto  Rico   . 


February  1943 

31,807,985 


February  1942 


Class  B— 

United    States 
Puerto  Rico   . 


Class  C— 

United   States 
Puerto  Rico   . 


Class  D — 

United   States 
Puerto  Rico   . 


91,143,860 
100,000 


225,829,505 
500 


7,572,125 
50 


Subtotal 


31,807,985 


91,243,860 


225,830,005 


7,572,175 
356,454,025 


Class  A — 

United   States 
Puerto  Rico   . 


Class  B — 

United   States 
Puerto  Rico   . 


403,391,515 
179,050 


2,751,015 
13,550 


403,570,565 


2,764,565 


Subtotal 


406,335,130 


Class  E — 

United    States 
Puerto  Rico   . 


Decrease     —49,881,105  (—12.28%) 


Cigars  Made  to  Sell  at  Over  Sr  Each  and  Not  Over  ISf  Each 

Class  C— ~" 

47,748,420  United   States    

10,625  Puerto  Rico   

47,759,045 

Increase     4-  14,415,575   (+  43.23%) 


33,340,670 
2,800 


33,343,470 


Class  F — 

United   States 
Puerto  Rico   . 


Cigars  Made  to  Sell  at  Over  15r  Each  and  Not  Over  20<-  Each 
6,378,860 


6,378,860 


Class  D— 

United    States 
Puerto  Rico   . 


2,055,870 


2,055,870 


Increase     -\-  4,322,990     (-|-  210.28%) 


Cigars  Made  to  Sell  at  Over  20<^-  Each 


Class  G — 

United    States 

Class   E — 
118.195                                              United   States    

265,940 

Piiprto   Riro 

Puerto  Rico   

118  IPS 

265,940 

Decrease    —147,745   (—55.56%) 

Aggregate  of  All  Classes 

United    States    

Puerto  Rico                 .  . 

410,598,950                                             United   States    

111.175                                              Puerto  Rico   

441,805,010 
195,400 

410,710,125 

442,000,410 

Decrease    —31,290,285   (—7.08%) 

*Compiled  from  comparative  data  of  February  tax-paid  products  released  by  the  Bureau  of  Internal  Revenue.  As  stated  in  the 
Bureau's  release,  "The  figures  are  based  on  sales  of  revenue  stamps  and  do  not  represent  quantities  of  products  withdrawn  for  con- 
sumption or  sale." 


The  Tobacco  World 


♦ 


Cigarettes  Up  14.48%  in  Eight  Months 


8  noted  on  the  front  cover  of  this  issue,  ciga- 
rettes, large  and  small,  continued  to  X)ile  up 
gains  of  substantial  volume  in  February  as 
they  did  in  January.  But  this  time  they  were 
joined  by  snuff  on  the  plus  side  of  the  records.  It  is 
in  the  report  for  the  first  eight  months  of  the  fiscal 
year,  however,  that  cigarettes  and  snuff*  continue  to 
register  large  percentages  of  gain. 

Cigarettes  for  the  period  totaled  164,901,277,590, 
as  compared  to  144,049,204,445,  an  increase  of  20,852,- 
733,545,  or  14.48  per  cent. 


Large  cigarettes  totaled  2,105,248,  as  compared  to 
1,547,742,  a  gain  of  557,506,  or  36.02  per  cent. 

Snuff'  totaled  27,228,808  pounds,  as  compared  to 
26,928,890,  a  rise  of  299,918,  or  1.11  per  cent. 

Chewing  and  smoking  tobacco  totaled  181,349,549 
pounds,  as  compared  to  195,307,915,  a  decrease  of 
13,958,366,  or  7.15  per  cent. 

Little  cigars  totaled  83,774,312,  as  compared  to 
95,592,920,  a  decline  of  11,818,608,  or  12.36  per  cent. 

Following  is  a  comparison  of  tax-paid  products 
foi-  P\4)ruary  and  the  first  eight  months  of  the  fiscal 
year: 


Product 


Month  of  February 
1943  1942 


Cigars: 

All  Classes: 
United  States 
Puerto    Rico 

Total    ... 


Little  Cigars: 

All   United   States 


Cigarettes: 

United    States 
Puerto   Rico    . 


Total 


Large  Cigarettes: 
United    States 
Puerto    Rico    . 

Total    .... 


Snuff  (lbs.): 

All  United  States 


Tobacco  (Chewing  and  Smoking)  lbs.: 
All   United  States    


410,598,950 
111,175 

441,805,010 
195,400 

— 

31,206,060 
84,225 

410,710,125 

442,000,410 

-- 

31,290,285 

8,777,147 

11,189,000 

— 

2,411,853 

17,677,888,235 

16,628,297,300 
61,440 

16,628,358,740 

+ 

1,049,590,935 
61,440 

17,677,888,235 

1,049,529,495 

216,600 

92,400 
104,225 

196,625 
3,247,346 

4- 

124,200 
104,225 

216,600 

19,975 

4,003,384 

756,038 

18,687,248 

"^      21,178,375 

— 

2,491,127 

Increase  or  Decrease 
Quantity  Per  Cent. 


7.06 


7.08 


Product 

Cigars : 

All  Classes: 

United    States    

Philippine    Islands    ... 
Puerto    Rico    


1st  Eight  Months 
Fiscal  Year  1943  Fiscal  Year  1942 


21.56 


6.31 


6.31 


134.42 


10.16 


23.28 


11.76 


Increase  or  Decrease 
Quantity  Per  Cent. 


Total 


Little  Cigars: 

All   United   States 

Cigarettes: 

United    States    .... 
Philippine    Islands 
Puerto    Rico    


Total 


Large  Cigarettes: 

United    States    .... 
Philippine  Islands 
Puerto   Rico    .... 


Total 


Snuff  (lbs.): 

All   United   States 


Tobacco  (Chewing  and  Smoking)  lbs.; 

United    States    

Philippine  Islands    


4,169,713,665 

451,875 

4,170,165,540 

83,774,312 

164,901,277,590 

660,466 

164,901,937,990 

2,103,928 

*  1,326 

2,105,248 

27,228,808 

181,349,549 


4,024,022,483 

93,957,780 

1,174,925 

4,119,155,188 


95,592,920  — 


Total 


144,046,082,925 

80,220 

3,041,300 

144,049,204,445 


1,338,597 

520 

208,625 

1,547,742 


26,928,890 


195,307,889 
26 


+ 
•f 

+ 


181,349,549 


195,307,915  — 


145,691,182 

93,957,780 

723,050 

51,010,352 


11,818,608 


20,855,194,665 

80,220 

2,380,900 

20,852,733,545 


765,331 

520 

207,305 

557,506 


299,918 


13,958,340 
26 

13,958,366 


3.62 


1.24 


12.36 


14.48 


14.48 


57.17 


36.02 


1.11 


7.15 


7.15 


♦Compiled  from  comparative  data  of  tax-paid  products  released  monthly  by  the  Bureau  of  Internal  Revenue.  As  stated  in  the 
Bureau's  release,  "The  figures  are  based  on  sales  of  revenue  stamps  and  do  not  represent  quantities  of  products  withdrawn  for  con- 
sumption or  sale." 


April,  1943 


Manpower  and  the  Cigar  Industry 


By  Samuel  Blumberg 

General  Counsel,  Cigar  Manufachirers  Association  of 

America 

NE  of  the  most  important  directives  alfecting' 
industry  generally  is  the  recently  issued  regu- 
lation under  Executive  Order  9301  which  es- 
tablishes a  minimum  war-time  work  week  of 
forty-eight  hours.  It  is  undoubtedly  the  first  in  a  series 
of  steps  designed  to  siphon  manpower  from  civilian  to 
war  industries.  The  regulation  provides  that  the  Ex- 
ecutive Order  shall  be  construed  and  applied  to  effectu- 
ate its  fundamental  purpose,  which  is  to  aid  in  meetiiig 
the  manpower  requirements  of  our  armed  forces  and 
our  expanded  war  production  program  by  a  fuller  util- 
ization of  our  available  manpower. 

Regional  and  area  manpower  directors  are  author- 
ized to  determine  all  questions  arising  within  their 
re8j)ective  regions  and  areas  concerning  interpreta- 
tions and  applications.  This  authority  includes  the  fix- 
ing of  the  exact  boundaries  of  the  thirty-two  desig- 
nated areas  where  the  order  is  now  in  effect.  Plants 
which  can  go  on  a  forty-eight-hour  week  without  re- 
leasing any  worker  should  do  so  at  once,  and  if  in  one 
of  the  designated  areas,  must  do  so  before  March  31, 
1943.  If  extension  of  the  work  week  requires  the  re- 
lease of  any  workers,  the  employer  is  directed  to  sub- 
mit to  the  Regional  Director  a  statement  specifying  the 
nuinber  of  workers  whose  release  is  involved,  the  occu- 
pational classifications  and  a  proposed  schedule  for  the 
timing-  of  such  releases. 

If  these  excess  workers  can  be  promptly  placed  in 
suitable  eniployment  elsewhere,  the  affected  employer 
will  be  notified  promptly,  whereupon  he  may  advance 
to  a  forty-eight-hour  week.  If  the  excess  employees 
cannot  be  placed  innnediately,  the  Regional  Director 
will  authorize  a  schedule  for  the  release  of  workers  in 
terms  of  labor  market  needs.  No  employer  may  hire 
any  worker  in  the  affected  area  or  activities  subject  to 
the  provisions  of  the  Executive  Order  if  the  employer 
has  failed  in  any  manner  to  com])ly  with  its  terms  and 
regulations. 

It  is  interesting  to  observe  that  the  Regional  Di- 
rector is  authorized  to  consider  a  minimum  work  week 
of  less  than  forty-eight  hours  when  a  full  forty-eight- 
hour  week  would  neither  increase  production,  release 
workers  for  other  employment,  nor  otherwise  further 
the  war  effort. 

Closely  identified  and  interrelated  with  the  man- 
powder  problem  as  interpreted  by  the  Mani)ower  Com- 
mission, is  the  question  of  ^^essentiality."  A  list  of 
industries  has  been  announced  wliicli  are  designated 
*' essential  industries.'' 

On  Jaimary  23rd,  1943,  the  AVar  Manpower  Com- 
mission delegated  to  the  Department  of  Agriculture 
responsibility  for  the  mobilization  of  farm  labor  and 
foi'  the  recruiting,  placement  and  transferring  of 
workers  engaged  in  agriculture.  In  defining  the  terni 
''agriculture"  the  Director  stated  tliat  agriculture 
means  : 

''Those  farm  activities  or  services  carried  on  by, 
or  performed  for,  farm  owners  or  tenants  on  farms  in 
connection  with  the  cultivation  of  the  soil,  harvesting 
of  crops,  or  the  raising,  feeding  or  management  of  live 
stock,  bees  and  poultry,  and  shall  not  include  any  pack- 
ing, canning,  processing  and  transportation  or  market- 


i 


ing  of  articles  produced  on  farms  unless  performed  or 
carried  on  as  an  incident  to  ordinary  farm  operations 
as  distinguished  from  manufacturing  or  connnercial 
operations." 

The  growing  and  harvesting  of  leaf  tobacco  has 
been  declared  an  essential  farm  activity. 

On  February  2nd,  1943,  the  War  Manpower  Com- 
mission issued  a  list  of  so-called  non-deferrable  activi- 
ties and  occupations.  The  list  is  divided  into  two 
classes.  The  first  relates  to  general  classes  of  activi- 
ties or  industries  in  which  all  occui)ations  are  non- 
deferrable.  The  second  lists  a  fairly  lai'ge  number  of 
occui)ations  which  are  non-deferrable  regardless  of  the 
activity  or  industry  in  which  they  may  be  found. 
AVholesale  and  retail  tobacco  activities  are  listed  as 
non-deferrable. 

Obviously,  the  i)urpose  of  pronmlgating  the  non- 
deferi*al)le  list  was  to  provide  an  incentive  to  workers 
engaged  in  such  activities  to  enter  war  industries.  And 
to  achieve  this  objective,  the  War  Manpower  (Commis- 
sion indicated  that  after  a  specified  date  men  subject  to 
the  Selective  Service  Act  remaining  in  non-deferrable 
activities  would  be  subject  to  the  di'aft  regardless  of 
dependency. 

It  is  hardly  necessary  to  point  out  the  confusion 
which  these  releases  have  created  in  the  cigar  manu- 
facturing industry.  Growing  and  harvesting  of  tobacco 
is  declared  essential  to  the  war  effort,  yet  the  distribu- 
tion of  cigars  made  from  tobacco  lacks  essentiality  and 
no  announcement  was  made  as  to  "manufacturing  of 


cigars. 


In  this  connection  the  published  report  of  the  Office 
of  Civilian  Supply  of  the  War  Production  Board  is 
illuminating.  It  was  furnished  to  the  Director  of  Eco- 
nomic Stabilization  and  discusses  bedrock  needs  for 
civilian  goods  in  the  last  extremes  of  total  war. 

Tlie  estimate  of  mininmm  civilian  requirements 
presented  in  this  report,  "are  set  at  such  levels  that  in 
a  long  war  it  is  beUeved  curtailment  below  these  levels 
would  detract  more  from  the  prosecution  of  the  type 
of  war  we  now  seem  likely  to  have  to  wage,  than  it 
would  help  by  releasing  materials,  labor  or  other  re- 
sources. That  is,  they  represent  the  estimated  sup- 
lilies  required  to  maintain  a  level  of  civilian  health, 
efficiency  and  morale  which  would  maximize  the  total 
war  effort  when  all  resources  not  used  in  supplying 
civilians  are  used  for  military  and  export  purposes." 

This  report  points  out  that  no  industrv  taken  as  a 
whole  can  be  regarded  as  "less  essential."  To  illus- 
trate, "without  cooking  stoves,  clothing  and  chairs  in 
their  homes,  fewer  men  and  women  will  work  in  war 
l)lants;  without  laundries  and  restaurants  women  will 
not  stay  at  war  jobs;  witliout  recreation  and  medicine, 
war  workers  will  not  survive  the  exactions  of  war 
work."  Thus  the  report  reveals  that  it  is  perhaps 
l)referable  to  abandon  the  term  "essential  activities" 
and  instead,  base  recruitment  and  transfer  on  the  mini- 
mum labor  requirements  of  all  civilian  activity.  Basic 
civilian  industries  must  be  preserved  if  our  war  pro- 
duction is  to  be  achieved. 

The  estimated  requirements  for  civilian  consump- 
tion of  cigars  is  209  million  dollars  (at  retail  prices) 
which  IS  85  per  cent,  of  the  1939  consumption.  It 
should  be  noted  that  this  figure  does  not  include  re- 
quirements for  the  armed  forces. 

{Continued  on  Page  IS) 

The  Tobacco  World 


She  Won  the  One-Millionth  Cigarette 


m 


t 


ISS  LEOXA  JOAN  PARRISH,  a  comptometer 
operator,  won  the  one  millionth  cigarette  on 
the  "Thanks  to  the  Yanks"  program,  spon- 
sored by  Camel  Cigarettes,  Saturday  night, 
March  6th,  during  the  program  which  is  heard  everv 
Saturday  from  7 :30  to  8  P.  M.,  E.  W.  T.,  over  CBS. 
To  the  serviceman  Miss  Parrish  designated,  Private 
John  J.  Butere,  stationed  at  Camp  Croft,  S.  C,  went 
an  order  for  the  first  television  set  to  come  off  the 
production  line  of  RCA  after  the  war.  Private  Butere 
also  received  2000  Camel  cigarettes  because  Miss  Par- 
rish answered  her  question  correctly.  Miss  Parrish 
also  won  the  privilege  of  sending  100,000  extra  (^amel 
cigarettes  to  our  fighting  men  overseas.  These  will 
be  divided  into  5000  separate  packages,  each  of  which 
will  bear  a  label  with  her  name  and  address  on  it. 

"Thanks  to  the  Yanks,"  with  Bob  Hawk  as  mas- 
ter of  ceremonies,  is  an  unusual  i)rogram  in  that  the 
contestants  themselves  never  win  anything.  They  are 
asked  to  select  a  1000,  2000  or  3000  cigarette  question. 
If  they  answer  correctly,  the  serviceman  they  desig- 
nate receives  the  cigarettes.  If  they  miss  the  ques- 
tion, the  cigarettes  go  into  a  duffle  bag,  the  contents 
of  which  are  sent  to  a  different  service  camp  each 
week. 

There  have  been  thanks  from  the  Yanks,  too. 
Scores  of  letters  have  been  received  from  servicemen 
expressing  gratitude  for  the  smokes. 

"Thanks  to  the  Yanks,"  sponsored  by  R.  J.  Rey- 
nolds Tobacco  Company  for  Camels,  has  been  on  the 


air  since  October  30,  1942.  It  is  heard  over  114  sta- 
tions of  the  Columbia  Broadcasting  System.  William 
Esty  &  Co.,  of  100  East  42nd  Street,  N.  Y.,  is  the 
advertising  agency. 


Leaf  Tobacco  Stocks  Owned  in  U.  S. 


LL  types  of  leaf  tobacco  owned  by  dealers  and 
manufacturers  in  the  United  States  and  on  the 
Island  of  Puerto  Rico,  on  a  reported  weight 
basis,  combining  unstemmed  and  stemmed  leaf, 
totaled  2,981,917,000  pounds,  on  January  1,  1943.  On 
the  same  date  a  year  earlier  the  total  was  3,040,439,000 
pounds.  In  spite  of  the  entry  into  stocks  of  approxi- 
mately 1050  million  pounds  of  the  1942  crop  during  the 
present  selling  season  to  January  1,  1943,  compared 
with  the  entry  of  about  870  million  pounds  of  the  1941 
crop  during  a  similar  period  of  the  1941-42  season, 
stocks  on  January  1,  1943,  were  less  than  a  year  earlier 
by  58,522,000  pounds.  The  1942  crop  was  estimated  at 
1.4  billion  pounds,  whereas  the  1941  crop  was  1.3  billion 
pounds.  The  decrease  is  attributable  to  increased  con- 
sumption on  the  home  front,  increased  consumption  by 
the  American  forces  in  foreign  lands,  and  requirements 
for  Lend-Lease.  From  March  11,  1941,  the  effective 
date  of  the  Lend-Lease  Act,  to  January  1,  1943,  305 
million  pounds  of  all  types  of  tobacco  were  shipped 
under  Lend-Lease. 

The  reported  weight  of  all  flue-cured  stocks  totaled 
1,602,820,000  pounds,  compared  with  1,555,061,000 
pounds  on  January  1,  1942.  Stocks  of  Type  11  were 
572,858,000  pounds;  Type  12,  596,789,000  pounds;  Type 
13,  319,818,000  pounds;  and  Type  14,  113,355,000 
pounds. 

During  the  past  quarter — October  1,  1942,  to  Jan- 
uary 1,  1943 — flue-cured  stocks  were  increased  by  299 
million  pounds  from  sales  of  the  1942  crop.    The  1942 

April,  1943 


crop  was  larger  than  that  of  1941  by  175  milHon 
pounds.  All  flue-cured  markets  were  closed  by  Decem- 
ber 11,  1942.  This  is  the  second  successive  year  in 
which  sales  of  flue-cured  tobacco  have  been  completed 
within  the  calendar  year  in  which  it  was  grown.  Sales 
during  the  quarter  ended  December  31,  1942,  and  were 
regulated  by  Maximum  Price  Regulation  No.  228,  of 
the  Office  of  Price  Administration.  This  regulation, 
which  succeeded  Temporary  Maximum  Price  Regula- 
tion No.  21,  became  effective  September  22, 1942.  Each 
purchaser  had  a  ceiling  based  on  his  past  marketing- 
activities,  except  that  no  purchaser  had  a  ceiling  of 
less  than  34.86  cents.  Purchases  by  the  Commodity 
Credit  Corporation  and  for  export  were  exempt.  Thus 
prices  were  free  to  rise  above  the  34.86-cent  level. 

Flue-cured  tobacco  is  the  most  important  type 
used  in  the  manufacture  of  cigarettes.  Consumption 
of  cigarettes  indicated  by  tax-paid  withdrawals  totaled 
more  than  63  million  during  the  quarter,  October  1, 
1942,  to  January  1,  1943,  compared  with  53  billion  dur- 
ing the  last  quarter  of  1941.  Tax-free  cigarettes  for 
the  American  forces  on  foreign  fronts  would  increase 
the  consumption  indicated  by  tax-paid  withdrawals  by 
a  sizable  percentage.  In  addition  to  the  increased  use 
in  the  manufacture  of  cigarettes,  by  far  the  larger  part 
of  total  Lend-Lease  exports  of  leaf  is  flue-cured. 

Burley  stocks  on  January  1,  1943,  totaled  722,239,- 
000  pounds  or  about  84  million  pounds  less  than  a  year 

(Continued  on  Page  12) 


LO  Rl  LLARD'S      POPULAR      LEADERS 


by  millions  of  smokers  — 

Old  Gold 

a  fine-tasting  cigarette 

Lowest    IN  TARS  AND  RESINS 
jLOW€St   IN  NICOTINE 

AS  SHOWN  IN  IMPARTIAL  READIR'S  DIGEST  TESTS 


->acTS-    1 


i/id?7Y.i^fe2^zi<3777?/t^Z^ 


Americo'i  oldest  tobacco  merchonli — Estobliihed  1760 


FATHER'S   DAY  PLANS 

HE  National  Father's  Day  C^ouiicil  lias  released 
a  dealer  newspaper  advertising'  service  Vliicli 
will  reach  the  largest  list  of  dealers  and  news- 
papers and  field  workers  ever  to  receive  a 
dealer  advertising  service.  The  advertisements  stress 
exclusively  the  father  billion  dollar  war  bond  drive 
which  has  been  approved  by  the  United  States  Treas- 
ury Department.  This  is  the  drive  which  is  to  reach 
its  cHniax  on  Father's  Day,  June  20.  The  appeal  wall 
be  to  the  fathers  themselves  to  engage  in  the  selling 
of  bonds  and  furthermore  to  pledge  to  buy"  one  addi- 
tional bond  himself  during  the  Father  Bond  Month, 
May  20  to  June  20.  If  thirty-three  million  fathers 
buy  another  bond  apiece  the  bond  sales  total  will  reach 
one  billion  dollars. 

The  Father's  Day  Council  has  prepared  the  ads 
and  upon  request  will  supply  the  cuts  free  of  charge 
to  any  dealer  or  theater  or  new^spaper  in  the  United 
States. 

This  extensive  distribution  is  achieved  largely 
through  the  United  States  Treasury  Department  itself 
wiiich  will  distribute  300,000  broadsides  containing 
Father's  Day  war  bond  ads. 

In  addition  to  this  distribution  every  advertising 
syndicate  service  is  cooperating  by^  reproducing 
Father's  Day  w^ar  bond  drive  cuts  in  their  own 
services. 

The  cooperation  of  all  trade  papers  has  been  most 
generous;  they  have  all  promised  to  emphasize  the 
Father  Billion  Dollar  War  Bond  Drive  in  their  own 
Father's  Day  issues  and  to  show  the  newspaper  ads  in 
their  pages  and  illustrate  the  mats  without  charge  to 
the  Father's  Day  Council. 


POWELL  RUM  AND  MAPLE  V.  P. 

According  to  an  announcement  sent  out  by 
Leonard  E.  Edwin,  president  of  the  Rum  and  Maple 
Tobacco  Corporation,  Jesse  G.  Pow^ell  is  now  vice- 
president  of  that  organization.  In  making  his  an- 
nouncement, Mr.  Edwin  pointed  out  that  Jesse  G. 
Powell  has  had  nmch  to  do  with  the  sensational  suc- 
cess achieved  in  the  past  few  years  by  Rum  and  Maple 
and  Three  Squires  i)ipe  tobaccos  and  Rum  and  Maple 
cigarettes. 

In  the  fortv-two 
years  Jesse  Powell 
has  been  in  the  to- 
bacco  industry  he 

ict&  indue   <i  iiObt  KiV 

friends.  His  genial 
personality  a  n  d 
readiness  to  help 
others  has  en- 
deared him  to  all 
wdtli  whom  he  has 
come  in  contact.  A 
veteran  of  the 
Spanish  -  American 
AVar,  he  has  long 
been  identified  with 
Veteran  Associa- 
tions. One  of  the 
founders  and  past 
president  of  the  Tobacco  Salesman's  Association,  he 
acted  as  coordinator  for  the  tobacco  industry  in  NRA 
da  vs. 

In  guiding  Rum  and  Majjle  Tobacco  Corporation's 
sales  and  promotional  policies,  he  lias  always  fought 
for  those  plans  which  w^ould  result  in  maxinmm  profits 
for  both  retailer  and  jobber.  He  has  been  an  advocate 
of  smart  packaging,  extra  profit  deals,  consistent  ad- 
vertising. 

Jesse  Pow^ell  is  a  modest,  unassuming  executive. 
Those  who  know  him  will  predict  bigger  and  better 
tilings  for  Rum  and  Maple  and  Three  Squires  pipe 
mixture  and  Rum  and  Maple  cigarettes  with  him  at 
the  sales  hehn  because  they  say,  *Messe  is  one  of  those 
fellow^s  who  alw^ays  has  a  new  idea  up  his  sleeve." 


LORILLARD  ELECTS 

At  the  annual  meeting  of  stockholders  of  P.  Loril- 
lard  Company  on  March  9th,  1948,  the  following  were 
elected  directors:  Edgar  S.  Bowding,  John  J.  Driscoll, 
J.  Strother  Freeman,  James  A.  Glascock,  William  J. 
Halley,  Frank  Hopewell,  George  H.  Hummel,  James 
T.  Keel,  Herbert  A.  Kent,  Irvin  II.  Peak,  Harold  F. 
Temple,  Todd  Wool  and  George  D.  Whitefield. 

At  a  board  of  directors'  meeting  that  followed  the 
annual  meeting,  G.  H.  Smith  was  elected  auditor  and 
E.  J.  Kelly  was  elected  an  assistant  auditor.  The 
following  were  all  re-elected  to  succeed  themselves :  ^^ 
G.  H.  Hummel,  chairman  of  the  board;  H.  A.  Kent, 
president;  G.  D.  Whitefield,  executive  vice-president; 
E.  S.  Bowling,  vice-president;  J.  S.  Freeman,  vice- 
president;  Todd  W^ool,  vice-president  and  secretary; 
W.  J.  Halley,  vice-president  and  treasurer;  L.  E. 
Clemens,  assistant  secretary  and  assistant  treasurer; 
T.  L.  Perkins,  assistant  secretary;  E.  C.  Hunter,  as- 
sistant auditor,  and  F.  Weiske,  cashier. 

In  addition  to  his  regular  duties  as  an  assistant 
sales  manager,  Lewis  B.  Gruber  has  been  appointed 
the  special  representative  of  the  credit  department. 

The  Tobacco  World 


k 
I 


i 


♦ 


Cigars  are  the 
most  pleasurable 
and  economical 
form  of  smoking. 


BAYUK  BULLETIN 


Devoted  to  the 
best  interests 
of  the  men  who 
sell    cigars. 


First  Issue  1929 


PHULOFAX 

(The  Retailer's  Friend) 

SAYS 

Do  You  Know 
^      This  Man? 

Inspiration   litera- 
ture is  a  lot  of  hooey, 
says  A.  Faylure.  The 
guys  that  send  out 
sales  bulletins  designed  to  make  you 
work  harder  must  think  men  are  a 
lot  of  saps.        o 

Why  just  the  other  day,  I  asked 
the  so-called  big  chief  a  question, 
and  he  said  back  to  me,  "what  is 
your  opinion,  Mr.  Faylure?'* 

Can  you  imagine  that.'^  I  asked 
him  and  he  throws  the  burden  of 
answering  on  me  .  .  .  smart  stuff. 
Guess  he  will  get  out  a  bulletin  on 
that  subject  now. 

— o — 

He  said  if  I  studied  the  question  a 
little  more,  I  might  be  in  a  position 
to  recommend  a  solution  instead  of 
just  telling  him  the  problem.  Also 
said,  I  could  figure  out  the  best  solu- 
tion as  well  as  he  could.  He's  the 
boss,  and  he  admits  that  to  me. 
Tried  to  tell  me  if  I  read  more  sales 
literature  and  paid  more  attention 
to  ideas  advanced  in  sales  letters,  I 
might  not  be  at  the  bottom  of  the 
sales  list.  Would  stand  out  among 
the  rest  of  the  men.  I  told  him  if  that 
was  so,  and  all  the  salesmen  did 
likewise,  I  wouldn't  be  any  better 
off  anyhow.       o 

He  admitted  I  worked  hard  but 
continued  to  persist  that  if  I  changed 
my  attitude,  did  more  thinking  about 
my  work  and  read  more  about  sales- 
manship and  things  pertaining  to 
my  job,  I  could  be  one  of,  or  even 
his  best  man.  o 

Wanted  me  to  be  more  coopera- 
tive and  less  critical  of  Govern- 
mental and  Company  policies  .  .  . 
said  I  would  be  more  successful  and 
happier  if  I  went  along  with,  instead 
of  bucking  everything. 

— o — 
He  can't  kid  me  with  that  stuff. 
...  I  told  him  to  do  so  I  would  have 
to  change  my  style,  my  individual- 
ity, and  I  didn't  want  to  do  that . . . 
I  just  wanted  to  be  .  .  .  myself  .  .  . 
A.  Faylure. 

JAY  CUE, 

Pinch-Hitting  for 


April,  ig4s 


Prepared  twice  a  month 


D.  B.  I. 

•^MocJoMd^il*  BAYUK  aCARS  INC..  M^kUtf 
dmlphia  —  Mak»n  of  fin*    cigara    ttncm  1897. 


The  Old  Timer 
Talks: 

hy  Frank  Trufax 


The  Frank  Trufav  letter"  pub- 
lished in  book  form  some  years 
ago,  attracted  so  many  requests 
for  copies  that  two  editions  were 
exhausted.  In  view  of  the  con- 
tinued demand,  the  editors  have 
decided  to  republish  the  letters 
in  the  Bayuk  Bulletin. 


To  My  Salesmen: 

One  of  our  boys  said  to  me  the 
other  day, — "Mr.  Trufax,  in  one  of 
the  recent  sales  letters,  you  said  a 
salesman  should  have  Enthusiasm. 
What  is  your  meaning  of  'Enthu- 
siasm' as  applied  to  a  salesman?" 

"Phairenuf  question,"  says  I,  and 
here  goes  my  propounding  of  it. 

Webster  sets  forth  that  Enthusi- 
asm is  "impassioned  emotion;  exal- 
tation of  soul" — br-r-r! 

I've  had  Selling  Enthusiasm  but 
it  never  affected  me  that  way.  My 
low-down  on  Enthusiasm  tunes  in 
something  like  this: 

ENTHUSIASM  is  a  Franchise 
that  wins  permission  to  take  the 
order  out  of  your  head  and  place  it 
in  your  book. 

ENTHUSIASM  is  a  Chord  of  har- 
mony in  your  argument  that  ties  the 
prospect's  interest  in  your  product. 

ENTHUSIASM  is  a  Ring  in  your 
voice  that  echoes  another  sale  in  the 
register  of  results. 

ENTHUSIASM  is  a  Telescope 
that  broadens  your  view  of  achieve- 
ments still  to  be  attained. 

ENTHUSIASM  is  a  Spark  that 
kindles  a  fire  of  welcome  warmth 
from  the  man  of  hard  approach. 


I 


BROTHER,  YOUR 
ENTHUSIASM  FOR 
VOUR  PRODUCT  HAS 
MB  INTBRBSTBD 


///^' 


'''"»v////////yM/w///////r///„„„  ^//////ww//mi/,w>,^///>M///y^' 


./ 


y£S,  S\Q  I  AND  WITH 
BJEQVOQDEQ  YOU 
GET  (\  SUPPLY  OP 
ENTHUSIASM  TO 
PASS  ON  TO  YOUQ 
CUSTOMERS 


,///y/////// 


BOSS,  I SBBM  TO 
HAVE  LOST  MV 
BNTUUSIASM 


ENTHUSIASM  is  a  Magnet  that 
draws  the  listener  close  to  you  and 
your  ideas. 

ENTHUSIASM  is  a  Seed  of  sin- 
cerity that  sprouts  through  respect 
for  you  in  every  source  implanted. 

ENTHUSIASM  is  a  Bond  of  fel- 
lowship redeemable  in  a  mellow  Come 
Again  instead  of  a  murmured  Good 
Bye. 

ENTHUSIASM  is  a  Magnifying 
Glass  of  Possibilities,  visualizing  a 
prospective  chance  into  a  positive 
certainty. 

ENTHUSIASM  is  an  Ally  of  im- 
nediate  action  and  an  Enemy  of 
procrastination. 

ENTHUSIASM  is  a  Producer  of 

)erfection  in  your  proposition  that 

prompts  confidence  in  your  product. 

SON,  YOU  BETTBR  GET 
SOME  -  IT'S  NOT  RAVONED 
YOU  KNOW  / 


ENTHUSIASM  is  an  Injection 
that  dissolves  tiresome  tasks  into 
delightful  deeds. 

ENTHUSIASM  is  an  Alarm  Clock 
of  mind  awakening;  the  Mower  of 
grass  under  your  feet;  the  red-hot 
Stimulator  of  your  whole  being. 

ENTHUSIASM  gives  birth  to 
Curiosity  in  the  buyer;  Curiosity 
develops  into  Interest  ;Interest  grows 
into  Desire  to  Possess  and  to  Pos- 
sess means — an  Order  for  you. 

Buy  it,  beg  it,  borrow  it,  steal  it, 
but  get  It,-ENTHUSIASM. 

Boys,  that  last  paragraph   goes 

double ! 

Yours  enthused. 


PhiUies 
De  Luxe  PhUlies  (Extra  Size) 
Bayuk  Ribbon 
Mapacuba 

Charles  Thomaon 
Prince  Hamlet 

BATUK     BBANDS     BUILD     BUSINESS 


and  KING 
EDWARD 


2 

for 
Jno.  H.  Swisher  &  Son,  Inc. 


When  Americans  go  to 
war,  they  take  their  prefer- 
ences with  them.  Result— a 
heavy  demand  for  KING  EDWARD 
cigars  by  the  boys  in  the  Armed  Services. 

You  want  KING  EDWARDS,  too.  And 
we're  making  every  possible  effort  to  fill 
your  orders  and  take  care  of  the  service 
men  as  w^ell.  Sometimes  this  results  in  a 
temporary  shortage.  When  this  happens, 
please  be  patient.  We're  doing  our  best  for 
you  now^  — and  remember;  w^hen  the  boys 
come  home  again,  their  w^ell  established 
fondness  for  KING  EDWARDS  w^ill  mean  more 
sales  and  more  profits  for  you. 


mmw 


Jacksonville,  Florida 


TOBACCO  PRODUCTION 

OBACCO  production  for  1942  of  all  types  com- 
bined totaled  1,417,188,000  pounds,  12  per  cent, 
more  than  in  1941  and  1  per  cent,  larger  than 
average.  There  was  a  6  per  cent,  increase 
from  1941  in  acreage  harvested  and  a  6  per  cent,  higher 
yield  per  acre.  Acreage  harvested  was  relatively  small, 
17.7  per  cent,  below  the  1930-39  average,  but  the  yield 
per  acre  of  1027  pounds  was  above  average  and  the 
second  highest  on  record. 

Production  of  flue-cured  tobacco  (824,115,000 
pounds)  was  the  fourth  largest  on  record.  This  type 
was  grown  on  791,900  acres.  The  yield  per  acre  of 
1041  pounds  is  237  pounds  above  average  and  16 
pounds  higher  than  the  previous  yield  record  set  in 
1940.  Production  of  fire-cured  tobacco  was  72,831,000 
pounds,  compared  with  70,182,000  pounds  last  year  and 
the  average  of  125,844,000  pounds. 

Burley  production  for  1942  of  331,005,000  pounds 
is  2  per  cent,  less  than  the  1941  crop  of  337,792,000 
pounds  but  slightly  more  than  average.  Acreage  har- 
vested increased  aliout  3  per  cent,  from  1941,  but  yield 
per  acre  is  estimated  at  about  4  per  cent.  less.  Above 
average  rainfall  during  August  and  September  re- 
sulted in  a  comparatively  low  cured  weight  per  plant. 

The  Southern  Maryland  tobacco  crop  amounted  to 
30,020,000  pounds.  This  was  grown  on  39,500  acres 
and  represents  a  slight  decrease  from  1941  when  40,300 
acres  produced  a  crop  of  30,225,000  pounds.  The  dark 
air-cured  types  produced  a  crop  of  32,450,000  pounds, 
the  third  lowest  on  record.  Acreage  harvested  was  the 
same  as  the  record  low  1941  crop  of  32,600  acres. 

All  cigar  classes  produced  smaller  crops  this  year. 
Total  cigar  tobacco  production  is  estimated  at  126,667,- 

10 


000  pounds,  compared  with  143,632,000  pounds  in  1941 
and  the  average  of  123,059,000  pounds.  Acreage  har- 
vested decreased  10  per  cent,  from  last  year,  and  the 
yield  per  acre  was  slightly  lower. 


LORILLARD  ANSWERS  F.  T.  C. 

In  connection  with  the  Federal  Trade  Conmiission 
complaint  issued  March  2,  1943,  against  the  P.  Loril- 
lard  Company,  makers  of  Old  Gold  cigarettes  and 
fothei*  tobacco  products,  the  company  has  issued  the 
following  statement : 

''In  August,  1942,  the  Federal  Trade  Conimissiori 
directed  complaints  against  several  leading  cigarette 
companies. 

''Tlie  complaint  against  the  P.  Lorillard  Com- 
pany, issued  March  2,  1943,  insofar  as  it  refers  to 
Old  Gold  cigarettes,  concerns  certain  statements  about 
tlie  brand  dating  back  as  far  as  five  years  ago. 

''In  regard  to  the  allegations  in  the  complaint  re- 
ferring to  the  'Reader's  Digest'  tests,  since  this  was 
the  only  impartial  test  of  whicli  we  had  any  knowl- 
edge. Old  Gold  did  report  factually  tlie  results  of  the 
tests  as  published  in  the  magazine.  Not  only  this,  but 
we  repeatedly  urged  in  our  advertising  that  the  public 
read  for  themselves  the  entire  article  as  published  by 
the  'Reader's  Digest',  referring  to  the  magazine  by 
name  and  giving  the  actual  page  on  which  the  article 
appeared  and  the  date  of  the  issue.  Old  Gold  made 
no  reference  to  the  amounts  of  the  differences  between 
^-^he  brands;  yet  these  impartial  tests,  sponsored  and 
reported  by  'Reader's  Digest'  showed  the  smoke  of 
Old  Golds  contained  from  7  per  cent,  to  32  per  cent, 
less  nicotine  and  from  7  per  cent,  to  16  per  cent,  less 
irritating  tars  and  resins  than  the  other  cigarettes 
tested. 

"In  order  to  make  clear  that  the  slogan,  'Some- 
thing new  has  been  added',  referred  to  the  fact  that 
a  certain  type  of  tobacco  had  been  added  to  the  pre- 
vious blend.  Lorillard  actually  mentioned  the  tobacco 
by  name — Latakia. 

"The  complaint  refers  in  a  large  measure  to  other 
products  of  the  Company.  P.  Lorillard  Company 
vigorously  denies  the  material  allegations  of  the  com- 
plaint with  respect  to  these  products  as  well  as  to 
Old  Gold  cigarettes  and  will  refute  them  in  due  course 
before  the  Commission." 


GINNY  SIMMS'   GUESTS  FORM  CLUB 

Guests  who  appear  with  Ginny  Sinnns  on  the 
Philip  Morris  "Johnny  Presents"  programs,  plan  to 
organize  an  alumni  club.  The  organization's  first  con- 
vention will  not  be  held  until  after  the  war,  but  in  the 
meantime  the  club  will  help  build  closer  ties  between 
the  folks  at  home  and  the  men  in  the  camps. 

The  group's  first  project  will  be  to  send  birthday 
greetings  by  V-mail  to  all  members  of  our  expedition- 
ary forces.  Listeners  will  be  asked  to  send  names  of 
men  stationed  abroad  and  the  club  will  mail  the 
greetings. 

Chaplain  Fred  Bennett  of  the  Navy,  a  guest  on 
Ginny 's  NBC  program,  has  been  named  secretary  of 
the  club  by  the  organizing  committee. 

The  Tobacco  World 


m 


f 


# 


|^g!ggiyH^^ff!y^.l.i.i.i.i.i.i . .  1 1 1 1 1  i.i.ii^ 


THESE  CHARTS  SHOW 
ESTIMATED  PARTICI- 
PATION IN  PAYROLL 
SAVINGS  PLANS  FOR 
WAR  SAVINGS 
BONDS  (Members  of 
Arm^d  Forces  In  eluded 
Starting  August  1942) 


^  APP«'0>^'"^ 


STUDY  THEM  WITH  AN  EYE  TO  THE  FUTURE! 


There  is  more  to  these  charts  than  meets  the  eye. 
Not  seen,  but  clearly  projected  into  the  future,  is 
the  sales  curve  of  tomorrow.  Here  is  the  thrilling 
story  of  over  25,000,000  American  workers  who 
are  today  voluntarily  saving  close  to  FOUR  AND 
A  HALF  BILLION  DOLLARS  per  year  in  War 
Bonds  through  the  Payroll  Savings  Plan. 

Think  what  this  money  will  buy  in  the  way  of  guns 
and  tanks  and  planes  for  Victory  today — anc^ 
mountains  of  brand  new  consumer  goods  tomorrow. 
Remember,  too,  that  War  Bond  money  grows 
in  value  every  year  it  is  saved,  until  at  maturity 
it  returns  $4  for  every  $3  invested! 


Here  indeed  is  a  solid  foundation  for  the  peace-time 
business  that  will  follow  victory.  At  the  same  time, 
it  is  a  real  tribute  to  the  voluntary  American  way 
of  meeting  emergencies  that  has  seen  us  through 
every  crisis  in  our  history. 

But  there  is  still  more  to  be  done.  As  our  armed 
forces  continue  to  press  the  attack  in  all  quarters  of 
the  globe,  as  war  costs  mount,  so  must  the  record 
of  our  savings  keep  pace. 

Clearly,  on  charts  like  these,  tomorrow's  Victory 
—  and  tomorrow's  sales  curves — are  being  plotted 
today  by  50,000,000  Americans  who  now  hold 
WAR  BONDS. 


War  Savings  Bonds 


This  space  is  a  contribuHon  to  America's  all-out  war  effort 


^Pril,  I94S 


11 


^/i//^^ 


When  they  step  up 

to  your  counter, 

be  sure  they— 


Make  a  date  with  MODEL 


OUR  HIGH-GRADE  NON-EVAPORATING 

CIGAR  FLAVORS 

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and  impart  a  most  palatable  flavor 

FLAVORS  FOR  SMOKING  and  CHEWING  TOBACCO 

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CIGAR  BOXES 


Tel.  Algonquin  4-9532 


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Established  1875 


CAMEL  CARAVAN  TO  HOLLYWOOD 

The  "Camel  Comedy  Caravan"  broadcast  at  10 
P.  M.  on  the  (^olumbia  network  Friday  night,  moved  to 
Hollywood  from  New  York  Fridav,  March  26,  with 
Jack  Carson,  Warner  Brothers  star  at  present  fea- 
tured in  "The  Hard  AVay"  with  Ida  Lupino,  as  the 
new  emcee.  Connie  Haines,  singer,  the  Freddie  Rich 
orchestra  and  Ken  Niles  "regulars"  on  the  Thursday 
night  Abbott  &  Costello  show  join  the  "Comedy  Cara- 
van" on  Fridays.  Herb  Shriner,  the  Wabashful  cor- 
respondent from  the  Caravan  show  leaves  for  Holly- 
wood to  join  this  now  group. 

The  program  will  follow  its  custom  of  presenting 
guest  stars  from  the  top  drawer  of  movie  and  radio. 
Joan  Davis  of  the  Rudy  Vallee  show  was  the  first  guest 
star  on  Fiiday,  March  26.  Lanny  Ross  and  Lew  Lehr, 
with  previous  commitments  in  the  East,  will  not  be  able 
to  join  the  Caravan  to  Hollywood. 

So  here's  the  new  line-up: 

The  new  show,  starting  Thursday,  March  25,  over 
the  NBC  network  at  10  P.  M.  E.  W.  T.,  broadcast  from 
New  York,  presented  Garry  Moore,  comic  and  satirist 
as  emcee,  with  Jimmy  Durante  of  stage,  screen  and 
radio,  Xavier  Cugat,  master  of  South  American 
rhythms,  Georgia  Gibbs,  the  singer  who  has  even  had 
the  boys  in  the  Army  in  Hawaii  listening  regularly, 
and  Howard  Petrie,  the  announcer  who  once  was  auc- 
tioned off  by  Moore  to  the  housewives  of  America. 

12 


RETAILERS'  SHOW  PLANS 

HE  Retail  Tobacco  Dealers  of  America,  Inc., 
has  modified  its  plans  this  yeai*  with  respect 
to  the  nth  annual  convention  and  tobacco 
show,  since  the  Government  has  requested 
trade  associations  to  refrain  from  holding  national 
conventions.  The  boaixl  of  directors  regretted  that 
such  a  decision  was  necessary;  nevertheless,  they  ex- 
])i*essed  the  thought  that  all  in  tlie  tobacco  industry 
are  most  fortunate  in  that  they  are  engaged  in  market- 
ing a  commodity,  an  adecjuate  sui)ply  of  which  is  rea- 
sonably assured  and  one  for  which  yeai*  by  year  there 
is  growing  consumer  demand. 

It  is  intended  to  discontinue  the  booth  displays 
which  have  always  ornamented  tlie  convention  hall. 
The  business  sessions  of  the  convention  will  be  limited 
to  a  two-day  meeting  of  the  board  of  directors  on  May 
14th  and  15th  at  the  Hotel  Pennsylvania,  in  New  York 
City.  Detailed  plans  of  a  trade  dinner  to  be  held  on 
Friday  evening.  May  14th,  will  be  announced  later.  In 
this  manner  the  Association  will  comply  with  the  Gov- 
ernment's request  to  eliminate  frills  and  unnecessary 
traveling. 


LEAF  TOBACCO  STOCKS  OWNED  IN  U.  S. 

(Continued  from  Page  7) 

earlier.  Maryland  stocks,  on  the  other  hand,  are  larger 
by  more  than  2  million  pounds.  Burley  and  Maryland 
are  used  largely  in  the  manufacture  of  cigarettes  and 
light  smoking  mixtures.  Increased  consumption  of 
cigarettes  is  responsible  for  the  decrease  in  total  Ught 
air-cured  stocks.  Less  than  1  million  pounds  of  Mary- 
land tobacco  were  exported  in  1942,  compared  with  a 
pre-war  average  of  about  5  milhon  pounds.  Burley  to- 
bacco has  never  been  an  important  export  type.  Sales 
data  indicate  that  the  1942  Burley  crop  was  about  343 
million  pounds  compared  with  an  earlier  estimate  of 
331  million  pounds. 

Stocks  of  foreign-grown  cigarettes  and  smoking 
tobacco.  Type  90  (Turkish  and  other),  were  76,792,000 
pounds  on  January  1,  1943,  or  about  14  million  pounds 
less  than  Oriental  stocks  on  January  1,  1942.  The  de- 
crease during  the  last  quarter  has  been  about  8  million 
pounds.  Foreign  cigarettes  and  smoking  tobacco 
stocks  were  lower  than  on  any  January  1st  since  1938 
when  they  totaled  70,366,000  pounds.'  However,  the 
large  stocks  on  January  1,  1939,  to  January  1,  1942, 
were  probably  the  result  of  attempts  to  build  up  stocks 
of  Oriental  tobaccos  in  the  United  States,  in  view  of 
uncertain  import  conditions.  The  import  situation 
remains  uncertain. 

The  Tobacco  World 


f 


# 


ONE  WORD  FROM  YOU 
CAN  BOOST  REPEAT  SALES 

store  items,  too!       ^^^^^  ^  ^^^^^^^  ^^^^^^  ^^^^,.^ 


TUNE  IN  . .  Red  Stehoa  Tuesdays. 
Tommy  Dorsey  Wednesdays,  Peop  e 
„™"ly"  Fridays,  NBC  Network. 


%      ■ 

OAROEN  MAGIC  BOOK 

Ask  the  B& W  salesman  for  a  supply 

O/  thp  flf^VU  fill)    ««^l<%*,  Ma*-nl«^«vi   aU^x...- 

ing  all  the  handsome  premiums 


MANPOWER  AND  CIGAR  INDUSTRY 

{Continued  from  Page  6) 

Referring  to  the  essentiality  of  cigars,  the  state- 
ment is  made  in  the  report  of  the  Office  of  Civilian 
Supply  that  experience  of  other  countries  engaged  in 
the  war  has  indicated  that  substantial  quantities  of 
tobacco  products  should  be  made  available  to  the  civil- 
ian population  for  the  maintenance  of  morale. 

In  appraising  the  impact  of  those  regulations  and 
directives  upon  our  business  operations,  we  nmst  keep 
in  mind  their  fundamental  purpose  which  is  to  aid  in 
meeting  manpower  requirements,  not  only  of  our 
armed  forces  but  of  our  expanded  war  production. 
Thus  to  whatever  extent  the  cigar  manufacturing  in- 
dustry is  permitted  to  operate,  it  must  do  so  w^ithin 
the  framework  of  these  directives  as  circumscribed  by 
the  appropriate  regulations. 

In  order  to  clarify  the  problems  of  the  industry 
and  for  the  purpose  of  calling  them  to  the  attention  of 
the  War  Manpower  Connnission  the  Cigar  Manufac- 
turers Association  met  with  Chairman  Paul  V.  McNutt 
of  the  War  Manpower  Connnission.  We  were  gratified 
with  his  assurance  that  the  manufacture  of  tobacco 
products  will  not  be  placed  on  the  non-essential  list. 
Further,  that  he  was  confident  that  key  men  in  the 
manufacture  of  cigars  would  be  protected  in  their  jobs 
and  that  skilled  mechanics  necessary  to  repair  and 
maintain  machinery  used  in  the  manufacture  of  cigars 
will  be  regarded  as  essential. 

In  the  light  of  all  that  has  been  said  in  this  article, 
it  should  be  clear  that  the  problem,  relating  to  our  pro- 
ductive workers,  nearly  90  per  cent,  of  whom  are  fe- 
males is  not  so  readily  solved.  This  problem  is  largely 
a  subject  to  be  dealt  with  locally  for  the  stability  of 
these  jobs  depend  upon  the  acuteness  of  the  local  labor 
area  and  the  chairman  made  it  clear  at  our  conference 
that  he  was  convinced  that  local  governmental  agencies 
who  are  charged  with  the  handling  of  the  manpower 
problem  will  deal  with  this  situation  equitably  and 
practically.  He  was  cognizant  of  the  place  of  the  to- 
bacco industry  in  relation  to  our  national  econoniy  and 
the  necessity  for  reasonably  continued  production  of 
tobacco  products  to  maintain  a  level  of  military  and 
civilian  morale. 

These  assurances  from  the  chairman  of  the  War 
Manpower  Connnission  are  all  that  we  may  reasonably 
expect.  It  should  set  at  rest  nnich  of  the  confusion 
which  the  issuance  of  these  various  I'egulations  have 
created  in  the  industry. 

April,  1943 


SPRUCE    LUMBER 

for  CIGAR  BOXES 


It's  Brighter 
It's  Lighter 
It's  Better 


for  the  Eye 
for  Shipping 
for  the  Cigars 


SPECIFY    SPRUCE 

Uptegrove  Lumber  Co. 

Cigar  Box  Lumber  for  70  years 
15  Washington  St.  Newark,  N.  J. 


Estmbli«h«d    1886 


"BEST  OF  THE  BEST" 


'^^^^  A.  SANTAELLA  &  CO. 

Office,  1181  Broadway,  New  York  City 

FACTORIES:  Tampa  and  Kev   West,  florid  a 


AUTOKR AFT 

CIGAR    BOXES 


Boite  Nature 
Cedar  Chests 


Novelty 
Wrapped 


Are  Outstanding  In 
Quality-Design-Cost 

AUTOKRAFT  BOX  CORP. 


Lima,  Ohio 
Chicago,  111. 
Detroit,  Mich. 


Hellam.  Pa. 


Hanover,  Pa. 

Philadelphia.  Pa. 

Wheeling.  W.  Va. 


13 


Tobacco  Merchants'  Association 
Registration  Bureau,  NE^^Yok^^a^ 

Schedule  of  Rates  for  Trade-Mark  Services 
Effective  April  1,  1916 


Registration, 
Search, 
Transfer, 
Duplicate  Certificate, 


(see  Note  A), 
(see  Note  B), 


$5.00 
1.00 
2.00 
2.00 


Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 

*r?*,?  *^l/i^?  *'V.*?'  ^^^  '^*'  *^*"  twenty-one  (21),  an  additional   charge  of  One 
Dollar  ($1.00)  will  be  made.     If  it  neressitatpc  the  rennrting  of 


^^''/v^^**^*■*.^  l"*  '***  *^^"  thirty -one  (31),  an  additional  charge  of  Two  Dollars 
(^.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


NEW  REGISTRATION 

ANTONELLA: — 46,947.      lor     smoking     tobacco.      Registered    by 
Anthony  Kleiner,  Grand  Rapids,  Mich.,  on  March  4,  1943. 


TRANSFERRED  REGISTRATIONS 

BLACK  OUT:— 46,929  (T.  M.  A.)  For  all  tobacco  products.  Reg- 
istered December  8,  1942,  by  A.  Finley,  Syracuse,  N.  Y.  Trans- 
ferred to  Findley  &  Co.,  Syracuse,  N.  Y.,  on  February  19,  1943. 

WEDDING  BELLS:— 46,932  (T.  M.  A.).  For  cigarettes  and  to- 
bacco. Registered  December  8,  1942,  by  Abe  Finley,  Syracuse, 
N.  \.  Transferred  to  Finley  &  Co.,  Syracuse,  N.  Y.,  on  February 
19,  1943. 

BITTNER'S  STRAIGHTS.— 46,944.  For  cigars.  Registered  Feb- 
ruary 20,  1943,  by  Alinkoff  Leaf  Tobacco  Co.,  Lancaster,  Pa.  (Cer- 
tificate issued  upon  presentation  made  to  us  that  the  trade-mark  or 
trade  name  herein  specified,  though  apparently  not  heretofore  reg- 
istered in  any  of  our  Affihated  Bureaus,  had  been  acquired  by  the 
registrant  on  February  17,  1943,  by  a  transfer  from  Edw.  Bittner 
Columbia,  Pa.)  ' 

^^.n'^i^f.^i?  ??^,^l^^•T^^'l^^•  1^'^^  cigars.  Registered  February 
20,  1943,  by  Minkofif  Leaf  Tobacco  Co.,  Lancaster,  Pa.  (Certificate 
issued  upon  presentation  made  to  us  that  the  trade-mark  or  trade 
name  herein  specified,  though  apparently  not  heretofore  registered 
in  any  of  our  Affiliated  Bureaus,  had  been  acquired  by  the  registrant 
on  February  17,  1943,  by  a  transfer  from  Edw.  Bittner,  Columbia, 

ANTONELLA:— 46,009  (Tobacco  Merchants  Association  of  the 
U.  S.).  tor  cigars  and  cigarettes,  and  330,321  (U.  S.  Patent  Office), 
for  cigars.  Registered  March  11,  1932,  and  November  26,  1935,  re- 
spectively, by  the  Masterpiece  Cigar  Co.,  Grand  Rapids,  Mich. 
Transferred  to  Benjamin  Lubotsky,  Grand  Rapids,  Mich.,  and  re- 
r9!T93T  •^"^h^">'  K^^'^e'-.  ^^and  Rapids,  Mich.,  on  January 

PALMER'S  NO.  57:-22,152   (Tobacco  World).     For  smoking  to- 

L\Tn.l"^''''''t^yil^^^  \^^^'  ^y^-  ^^^d  Palmer  Tobacco  Co  , 
Ltd.,  Baltimore    Md.     Transferred  to  The  In-B-Tween  Co     Balti 
more,  Md.,  on  March  18,  1943.  ' 

PALMER'S  NO.  91:-22,151    (Tobacco  World).     For  smoking  to- 

Ur-R^h?^'''''' 'aL^P''^^^'  1^^^'  ^y  J-  ^^--d  Palmer  Tobacco^Co , 
Ltd.,  Baltimore  Md.  Transferred  to  The  In-B-Tween  Co  Balti- 
more, Md.,  on  March  18,  1943.  ' 


Internal  Revenue  Collections  for  February 

Source  of  Revenue  1943  1942 

Cigars,  including  floor  tax    .  t  2n6n^r.^in  <t  1  mAnoo  An 

Cigarettes,  inclu^ding  floor  taxes"  ;::::  ^6f;975:334:72  y;042;784:3? 

Tobacco.-  chewing  'and  *  ].mokin^ '  [  [  [  [  ]  3,mmll  3  8 12'53f  58 

Cigarette  papers,  tubes  and  leaf  dealer  "'"'''^"^•^^  3,812,531.58 

P^"^'*'^^    127,389.00  149,812.92 


L.  &  M.  ADVERTISING 

The  Liggett  &  Myers  Tobacco  Co.  will  maintain 
itf  T'"*;^''''^  schedule  in  1943  on  the  same  basis  as 
that  which  prevailed  m  1942,  J.  W.  Andrews,  presi- 
dent, declared  at  the  recent  annual  meeting 

.  ^^.  ^^t^  t^^  company  spent  $1,581,371  for  maga- 
zine  advertising  and  $3,699,765  for  radio.  ^^The  com- 
pany will  not  hesitate  to  spend  more  if  it  will  help 
sales  volume,-  Mr.  Andrews  said.  ^ 

14 


TOBACCO  TRADE  ORGANIZATIONS 

TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 

JESSE  A.  BLOCK,  Wheeling,  W.  Va Pr..:^-  . 

WILLIAM  BEST,  New  York,  N.  Y Chairman  ExecuViV«rSm«;»»"' 

ASA  LEMLEIN,  New  York,  N.  Y ^nairraan  Executive  Committee 

CHARLES  DUSHKIND.  New  York   N,  Y.  .  Counsd  and  Managing  D?reS" 

Headquarters,  341  Madison  Ave.,  New  York  City  *-'»rc«or 

CIGAR  INSTITUTE  OF  AMERICA 

ALBERT  H.  GREGG  r,   .^ 

EVERETT  MEYER  v::'*?"-^*"' 

D.  EMIL  KLEIN  .  Vice-President 

SAMUEL    BLUMBERG Treasurer 

H.    W.  McHOSE   '..'...'.". Secretary 

Headquarters,  630  Fifth  AveV,*New' York  c'ity director 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 
DISTRIBUTORS,  INC. 

FRED   W.    WINTER    Chairman    «f   ♦!,.    TJ         J 

J.   RENZ   EDWARDS    .  Chairman  of  the  Board 

HENRY  GUNST v::::::^ .':::::: 'V' \w::-S':5^»^««f 

STANLEY    STACY  '"      ♦  »«-»i-i  icaiucni 

JOSEPH  KOLODN Y,'  m  5th  Ave.:  New'  York;  nV  Y.  ::::::::: ExecutVv'e '  sJcJeU?/ 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

BEN  L.  LASCHOW,  862  East  Fifteenth  St.,  Brooklyn.  N    Y  Pr*,j^.«» 

R.  L.  McCORMICK,  52  Klein  Ave.,  Trenton.  N   J  pi;;;' v;;:pl!*-i*"! 

W.  H.  KOCH,  1404  kt.  Royal  Ave.    Baltimore    Md  WonH  V^fS'^^J^*"* 

ALBERT  FRfeEMAN.  25  ^est  Broadwa^^NeW  YlirkVNiY.^*??."!.^;?^-?^^^^ 

RETAIL  TOBACCO  DEALERS  OF  AMERICA,  INC 

ERIC  CALAMIA,  233  Broadway,  New  York    NY  d      -j     . 

CLIFFORD  M.  DAWSON  .......  *  President 

MALCOLM  FLEISHER  [ Treasurer 

SEIGFRIED  F.  HARTMAN Secretary 

Counsel 

CIGAR  MANUFACTURERS  ASSOCIATION  OF  AMERICA, 
INC.,  200  Fifth  Ave.,  New  York,  N.  Y. 

ALVARO  M.  GARCIA   „      .^ 

WALTER  E.  POPPER President 

SAMUEL  BLUMBERG  .'..." r J"??*'"*"'; 

Executive    Committee— Alvaro    M.    Garcia' 7Ex.OffiV7nr*n'**l?i,:iiivi^^*     ^  """' 
Meyer,  Walter  Popper,  Arthur  A.'schwartz  and  iJarr^'  wSJma?.^""'    ^^''■'" 

THE  YORK  COUNTY  CIGAR  MANUFACTURERS 

ASSOCIATION 

CHARLES  STUMP.  Red  Lion,  Pa p      •,     . 

ARTHUR  McGUIGAN,  Red  L  on,  Pa .......President 

RUSSELL  S.  STINE,  Red  Lion°  Pa     .    V Vice-President 

A.  S.  ZIEGLER.  Red  Lion,  Pa.   .      .  Secretary 

Treasurer 

FLORIDA  CIGAR  MANUFACTURERS  ASSOCIATION 

ARMANDO  RODRIGUEZ   v^w^xxwin 

FRANCISCO  GONZALEZ  .....President 

John  levy  Vice-President 

i"RANcisM.  sAck;'Tamp^*Fi;:'::::::::::::":":;;;:;;-;;;---;-;;-|j^^i;^ 

INDEPENDENT  RETAIL  TOBACCONISTS' 
ASSOCIATION 

NAT   SCHULTZ    „      ., 

BERNARD  ARBITAL    ;.' pV   V  v^  •'•?'"•  j*"* 

IRVING   MALITZKY    tv."^  X-^*"?''"?^*"* 

EDWARD    SEIGEL       ^fc*"^  Vice-President 

ALEXANDER   DAVIS Financial  Secretary 

BERNARD  BERNSTEiNr42BroVdwayVNeVYoVk,-NVY.'::::::::::::;:^ 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA  INC 

EDWARD   W.  ROSENTHAL   ^ivxiLXN.iv./\.  IXNL.. 

HARRY   ABRAMS President 

LEO  RIEDERS,  604  West  162nd  sVreeV.*  New  York;  nVy.":;". Secretary 


*Manufactured  Tobacco  Produced  by  Classes 

(As  reported  by  the  Bureau  of  Internal  Revenue  based  on 

manufacturers'  returns  of  production) 

Month  of  December 

T,    J     ^  Increase  or  Decrease 

Product  1942  Quantity  Per  Cent. 

J,>P^, 4,061,063  +  292,406  7.76 

l^''^    r^r-. 522.295  +  57,098  12.27 

Fme-cut  Chewmg    429,467  +  14,526  3.50 

Scrap    Chewmg    3,794,910  +  384,835  1 1  29 

^^'okmg   13,046,089  -  1,024,025  728 

^""ff    3.782,530  +  390,180  11.50 

Total    25,636,354 

Twelve  Months  Ending  December  31st 


Twist 

Fine-c 

Scrap 

Snioki 

Snuff 


Product  1942 

54,300,231 

•••••••• 6,069,099 

ut  Chewmg   5,083,362 

Chewmg  49,608,044 

ng   174,075,033 

41,001,437 


Total    330,137,206 


+ 

ibe 

115.020 
r  31st 

0.45 

Increase  or 

Decrease 

Quantity 

Per  Cent. 

+ 

4,070,115 

8.10 

+ 

455,344 

8.11 

4- 

14,427 

0.28 

+ 

5,399,399 

12.21 

— 

23,613,806 

11.94 

+ 

1,384,985 

3.50 

12,289,536 


3.59 


.*The  production  figures  are  in  pounds,  and  are  subject  to  revision 
until  published  ,n  the  Annual  Report  of  the  Commissioner  of  Internal  Rev" 

„,  (  ^*.i,'*  \?  "^  "°*'1'  however,  that  the  totals  for  tlie  cahiidar  war  lojj 
W  o'f  fmTnarRetnue''''''^''  "  ""  ^"""'"  ""''"-'  "'  theConn^s- 

The  Tobacco  World 


America's  Own  INDEPENDENCE  Safety  Match 


es 


# 


^ 


tM  f!7^J:j^//^^#//  e/  ^e/iCM 


Military  Needs  and  Our  Ability  to  Supply  the  Trad 


nnHK  strike-on-box  safety  match  has  been  designated  as  one  of  the  items  for  the 
-1    official  fiehl  pack  of  every  sohHer.  It  is  there  not  merely  for  his  pleasure  hut  t« 
help  maintain  himself  in  the  field.  Such  matches  must  be  of  the  highest  quality. 

Naturally,  we  were  very  happy  when  those  in  charge  of  purchases  for  the  army, 
navy  and  marine  corps,  as  well  as  for  the  ])ost  exchanges,  began  to  draw  upon  the 
production  resources  of  1m)EI>eM)E.\ce  Safety  Matches.  We  expected  increasingly 
heavy  orders  but  now  they  are  coming  in  with  such  frequency  and  in  such  volume 
as  to  force  us  to  re-orient  our  position  with  the  trades. 

Heres  our  policy...  a  policy  whicli  with  much  regret  we  must  adopt  for  the 
time  being  but  one  which  we  feel  will  be  fair  to  all  concerned.  The  military  comes 
first.  But  if  at  any  time  our  production  can  provide  a  surplus  over  and  above  the 
needs  for  the  Armed  Forces,  the  trades  will  be  so  notified  and  standing  orders  will 
be  filled  on  a  basis  proportional  to  previous  business.  Because  of  the  uncertaintv 
of  the  size  and  regularity  of  these  government  orders,  it  will  be  impossible  to  tell 
in  advance  when  there  will  be  a  surplus  and  how  much.  The  matter,  therefore,  must 
be  left  open  subject  to  our  di.scretionary  handling. 

We  will  do  our  best  to  he  fair  to  those  in  the  trades  who  have  so  generously  given 
us  business  in  (he  past.  \\V  shall  continue  to  supply  I\I)EPEM)E\ce  Safety  Matches 
as  ol  ten  as  we  can. 


DIVISION  OF   BERST-FORSTER-DIXFIELD  COMPANY   •    NEW  YORK   CITY    .    MADE   IN   U.S.A. 


^/hmha  S^  Bcftf/es 


\ 


Vfyjisfn^ 


\\ 


1^ 


/ 


V 


/. 


7 


IN  THAT 
JO\NER,  lA/e   TEACH 

SUBMARINE 
CRE^NS   HO\N    TO 

'esci\pe'  from 
deep  \nater.  the 

DEPTH     (S 
100    FEET 


THE  MEN   ARE 
FIRST  SUBMERGED 
/N  TWjC  OXYGEIM  ~ 
CHfKROEO   D\M\HQ,- 
BELL  TO   PRACTICE 
J^^,f^?^S     FOR  SHALLOW 
l^>:.'".i^.^-T3ffl^   'ESCAPES' 


«■ 


^> 


■7/ 


M 


^ 


1^^ 


k 


I  I . 


X 


/ 


F£.  J.  Reynoldn  Tiili:ic<<i  Co.,  Winst/in-.Sn;<-ni,  N.C. 


^ 


-T~f. 


ILL    BET  THOSE 
MEN    WILL   ENJOY 
A  SMOKE    WITH 
PRINCE  ALBERT 
WHEN   THEY  GET 


THROUGH 


^ 


'^ 


.^ 


^'A 


^>i 


^^^' 


^: 


,WHO   wouldn't? 
lA/ELL,  they'll 
HAVE  PLENTY 
OF  TiME  LATER 
TO   ENJOY  THE 
COMFORT 
OF  A     PA. 
SMOKE 


r^r,r 


^ 


> 


\^ 


THAT 


TS  SURPRISING  HOW 
EASY    PRINCE  ALBERT 
IS  ON    MY    TONGUE. 
CONSIDERING  THE 
GOOD,  RICH  TASTE.. 

PA.  'MAKIN's' 
SMOKES,  TOO- 
PLUS  FAST,  EASY, 
NO-SP( 
ROLLING 


TREAT/V\ENT 


w 


5 


ix^/ 


^ 


^ 


v^^v 


\ 


en. 


i: 


A' 


i\ 


*i„ 


/-^^i 


''Si 


TO  Sr/IA/O  P/^ESSC//^E 


g^ 


^ 


I 


pipefuls  of  fra- 
irraqt  tobacco 
in  every  handy 
pocket  package 
of  Prince  Albert 


fine  roll-y oiir- 
own  cigarettes 
in  every  handy 
pocket  package 
of  Prince  Albert 


m. 


c     » 


RARY 

tCftlAL  KEOOAO 
1 2 1943 

ENT  IF  MRIIULTUM 


# 


A 


ESTABLISHED 
1881 


m 


MAY 

1943 


4^     ^ 


HIGH  PRICED     CIGARS     SHOW 
HEAVY  INCREASES  IN  MARCH 


In  spite  of  a  decrease  of  7.27  per  cent,  in 
Classes  A,  B,  C  and  D  combined,  the  de- 
cline for  the  aggregate  of  all  classes  of 
cigars  in  March  was  less  than  one  per 
cent. 

The  reason:  Tremendous  gains  in  all  the 
higher-priced  brands. 

Class  E,  from  8.1  cents  to  15  cents,  ad- 
vanced 60.74  per  cent. 

Class  F,  from  15.1  cents  to  20  cents, 
climbed  207.63  per  cent. 

Class  G,  over  20  cents,  rose  96.96  per  cent. 
The  drop  in  low-priced  cigars  was  caused 
by  shipments  to  service  men  and  lack  of 
manpower  in  the  plants. 


THE^§SM-o«r" 


'or  all  pjpes 


HoBART  B.  Han  KINS — Editor 


Business  Manager — B.  S.  Phillips 


^ 


Copyright  1943,  Liggett  &  Myers  Tobacco  Co. 


# 


THE  TOBACCO  WORLD 


Vol.  63 


MAY,  1943 


No.  5 


S  is  eminently  fitting'  and  proper,  the  observ- 
ance of  Father's  Day  this  vear  will  be  acconi- 
panied  by  a  nation-wide  war  bond  drive.  It 
will  extend  a  full  month,  from  May  20th  until 
the  date  of  Father's  Day,  June  20th.  The  drive  has 
been  approved  by  the  U.  S.  Treasury  Departriient  and 
is  directed  at  America's  83,000,000  fathers.  An  enter- 
prising extension  of  this  drive  has  been  announced  by 
the  New  York  Times.  It  is  a  joint  newspaper-retailer 
advertising  promotion  based  on  the  idea  that  ''Father 
is  buying  bonds ;  you  buy  him  gifts."  By  arrangement 
with  the  National  Father's  Day  Council,  this  service  is 
made  available,  without  cost,  to  newspapers  and  re- 
tailers; it  will  be  distributed  through  local  retail  and 
merchant  bureaus.  The  campaign  consists  of  two 
parts.  One  part  is  a  series  of  retail  ads,  in  boxes, 
which  surround  a  larger  illustration  of  the  official 
Father 's  Day  poster,  reading ' '  Honor  a  Fighting  Amer- 
ican—Your Dad— Father's  Day,  June  20  .  .  .  33,000,- 
000  fathers:  buy  a  billion  in  bonds."  Beneath  the 
poster  is  a  short  statement  which  exhorts  the  family  to 
remember  Dad;  he  is  busy  buying  bonds  and  fighting 
the  war.  The  dealers'  boxes,  surrounding  this,  offer 
gift  suggestions  in  pictures  and  pi-ices.  The  other  i)or- 
tion  of  the  campaign  is  a  series  of  newspaper  Father's 
Day  promotion  ads,  carrying  out  this  same  war  bond 
drive  appeal,  through  the  official  war  bond  poster. 
These  ads  will  be  published  in  the  New  York  Times 
and  other  newspapers.  All  this  promotion  is  additional 
to  the  contest  for  the  best  Father's  Day  advertise- 
ments, sponsored,  as  in  former  years,  by  the  Neiv  York 
Sun. 


TOP  us  if  you  have  heard  the  one  about  the  two 
soldiers  in  a  small  restaurant  in  southern 
Tunisia,  who  waited  twentv-five  miimtes  for 
their  order  and  then  called  the  waiter. 
"Where's  our  soup?"  they  demanded.  The  waiter 
looked  embarrassed,  then  answered  hesitantly:  "The 
cook  says  he  will  not  send  the  zoup  unless  you  send  hhn 
an  American  cigarette.  He  says,  'No  cigarette,  no 
zoup.'  "  P.  S. — He  got  the  cigarette;  the  Yanks  got 
the  soup. 


IHE  "case  of  the  missing  cigar"  is  no  longer  a 
mystery  now  that  March  revenue  stamp  sales 
have  been  released  by  the  Internal  Revenue 
Bureau.  Leaf  tobacco  merchants  report  that 
leaf  is  being  absorbed  by  factories  at  a  higher  rate 
than  last  year  although  civilian  consumption  shows  an 
over-all  decline  of  13  per  cent.  Since  no  tax  is  paid  on 
cigars  purchased  by  the  Government  for  the  armed 
forces,  it  is  obvious,  states  the  Cigar  Institute  of  Amer- 
ica, that  the  missing  cigars  are  being  enjoyed  by  armed 
forces  abroad.  Unavailability  of  manpower  is  strik- 
ingly shown  in  the  March  figures.  For  the  first  time, 
the  labor  shortage  has  made  itself  felt  in  the  manufac- 
ture of  higher-priced  cigars.  Manufacturers  without 
exception  are  continuing  to  fill  all  orders  placed  by  the 


Government  for  the  use  of  our  armed  forces.  This 
fact,  coupled  with  the  dislocation  of  the  labor  supply 
due  directly  to  selective  service  and  war  industry  re- 
quirenients,  has  made  it  impossible  for  volume  cigar 
manufacturers  to  produce  at  anything  like  capacity, 

tinuously. 


BUT  that  does  not  solve  the  "cigarette  mystery" 
reported  by  Time  magazine.  In  the  April  12th 
issue  of  that  publication,  it  was  stated  that  the 
best  seller  cigarette  among  U.  S.  troops  the 
week  before  was  Chelsea,  a  comparative  newcomer, 
which  outstripped  all  combined  old-estabhshed  brands 
2 1/2  to  1.  According  to  this  same  report,  the  best  seller 
in  Australia  was  Domino,  followed  by  Wings,  Raleigh 
and  Avalon.  "Reason:  there  were  few  if  any  Camels, 
Chesterfields,  Lucky  Strikes,  Old  Golds  and  Philip 
Morris  available."  Another  quote:  "Troops  in  Eng- 
'land  spread  a  rumor  (false)  that  the  U.  S.  Government 
had  taken  over  a  i)lant  in  Richmond,  was  making  its 
own  cigarettes  and  calling  them  'Chelsea.'  This  prob- 
ably sprang  up  months  ago  when  soldiers  ordering 
tlieir  favorite  brands  were  given  Chelseas  in  the  ratio 
of  three  to  four  of  the  favorites."  Time  states  that 
the  Army  Quartermaster  Corps  in  Washington  had  no 
explanation  to  offer,  released  some  statistics  which 
only  deepened  the  mystery:  enough  cigarettes  are 
being  sent  overseas  to  give  every  man  on  foreign  serv- 
ice (more  than  one  million  this  spring)  a  pack  a  day, 
and  that  the  distribution  seemed  to  be  normal.  Army 
officers,  the  story  contiimes,  rank  cigarettes  among  the 
big  three  in  their  list  of  morale  necessities,  the  others 
being  mail  and  food.  ' '  The  importance  of  fags  to  fight- 
ing men  was  illustrated  last  smnmer  when  General 
MacArthur  had  to  take  time  off  from  strictly  military 
duties  to  work  out  a  plan  with  Prime  Minister  Curtin 
allowing  Aussies  to  buy  cigarettes  in  U.  S.  post  ex- 
changes. Result:  long  lines  of  Diggers  at  PX  doors 
three  times  daily,  a  tighter  supply  for  U.  S.  troops,  and 
bitter  words.  Today  the  situation  is  smoother  and 
U.  S.  soldiers  get  a  pack  a  day." 


.--glTH  regret  we  report  the  passing  of  that  grand 
l\^  ex])onent  of  journalism  in  the  tobacco  indus- 
try, Charles  L.  Franklin,  editor  emeritus  of 
Tobacco.  He  went  to  that  industrial  magazine 
in  1919  as  associate  editor  with  the  late  David  F.  Morris. 
He  became  editor  in  1921  and  filled  that  post  with  dis- 
tinction until  severe  illness  compelled  him  to  retire 
four  years  ago.  He  had  devoted  his  entire  life  to  jour- 
nalism— in  (Cincinnati,  Detroit  and  New  York.  Mr. 
Franklin  was  interested  in  numerous  inventions  and 
had  a  host  of  friends  in  the  cigar  and  leaf  tobacco  fields. 
He  had  an  analytical  and  statistical  mind  and  prepared 
many  documents  of  great  value  for  his  magazine.  He 
was  79  years  old.  His  sister,  brother  and  several 
nephews  and  nieces  survive. 


The  TOBACCO  WORLD  (est.  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B.  Hankins.  President  and  Treasurer;  B.  S.  Phillips,  Vice-President;  John  Cleary, 
Secretarv  Office  236  Chestnut  Street,  Philadelphia.  Pa.  Issued  monthly.  Subscriptions,  available  only  to  those  engaged  in  the  tobacco  industry  or  trade.  $1.00  a  year. 
15  cents  a  copy  foreign,  $1.75  a  year.    Entered  as  second-class  mail  matter,  December  22,  1909.  at  the  Post  Office.  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


High-priced  Cigars  Continue  Advance 


EADING  cigar  manufacturers  are  in  agree- 
ment that  the  filling*  of  all  orders  for  our 
ai-med  forces  and  lack  of  manpower  are  di- 
rectly responsible  for  a  decline  of  more  than  7 
per  cent,  in  cigars  priced  at  not  over  8  cents  each  in 
March  this  year,  as  compared  to  the  same  month  in 
1942.  Revenue  stamp  figures  indicated  withdrawals  of 
411,940,857  cigars  this  March,  as  contrasted  with 
444,240,975  in  March  of  last  year.  The  figures,  as  well 
as  all  those  that  follow,  are  from  the  Supplement  to  the 
Tobacco  Barometer  of  the  Tobacco  Merchants  Associa- 
tion of  the  United  States. 

Cigars  selling  from  8.1  cents  to  15  cents  totaled 
68,140,190,  as  compared  to  42,391,240,  an  increase  of 
25,748,950,  or  60.74  per  cent. 

Cigars  selling  from  15.1  cents  to  20  cents  totaled 


8,570,395,  as  compared  to  2,785,900,  a  rise  of  5,784,495, 
or  207.63  per  cent. 

Cigars  selling  for  more  than  20  cents  each  totaled 
665,338,  as  compared  to  337,800,  an  increase  of  327,538 
or  96.96  per  cent. 

The  grand  total  for  all  classes  of  cigars  was 
489,316,780,  as  compared  to  489,755,915,  a  loss  of 
439,135,  or  0.09  per  cent. 

In  its  release  the  association  makes  its  regular 
monthly  statement  that  the  figures  are  compiled  from 
comparative  data  of  the  montli's  tax-paid  products 
from  the  Bureau  of  Internal  Revenue.  As  stated  in 
the  Bureau's  release,  *^the  figures  are  based  on  sales 
of  revenue  stamps  and  do  not  represent  quantities  of 
products  withdrawn  for  consumption  or  sale.'* 

Following  are  the  comparative  figures: 


Cigars  Made  to  Sell  at  Not  Over  S^*  Each 


March  1943 


March  1942 


Class  A — 

United  States 

Puerto  Rico   . 

Class  B — 

United  States 

Puerto  Rico   . 


33,598,400 


Class  C — 

United    States 
Puerto    Rico   . 


Class  D — 

United   States 
Puerto   Rico   . 


93,883,190 
2,000 


272,776,462 
151,400 


11,529,405 


33,598,403 


93,885,190 


272,927,862 


11,529,405 


Class  A — 

United  States 

Puerto  Rico   . 

Class  B — 

United  States 

Puerto  Rico   . 


439,244,105 
11,650 


4,983,170 
2,050 


439,255,755 


4,985,220 


Subtotal   411,940,857 


Subtotal   444,240,975 


Decrease    —32,300,118  (—7.27%) 


Cigars  Made  to  Sell  at  Over  8(*  Each  and  Not  Over  15^"  Each 


Class  E — 

United    States 
Puerto   Rico   . 


68,129,040 
11,150 


Class  C — 

United    States 
Puerto    Rico   . 
68,140,190 

Increase     +25,748,950  (+60.74%) 


42,375,690 
15,550 


42,391.240 


Class  F — 

United    States 
Puerto   Rico   . 


Cigars  Made  to  Sell  at  Over  15<  Each  and  Not  Over  20^  Each 
8,570,395 


Class  D — 

United    States 
Puerto   Rico   . 


2,785,900 


8,570,395 
Increase     +5,784,495  (+207.63%) 


2,785,900 


Class  G — 

United    States 
Puerto   Rico   . 


Cigars  Made  to  Sell  at  Over  20^-  Each 
665,338 


Class  E — 

United    States 
Puerto   Rico   . 


337,800 


665,338 
Increase     +  327,538   (+  96.96%) 

Aggregate  of  All  Classes 


337,800 


United   States    489,152,230 

Puerto   Rico  164,550 


United    States 
Puerto   Rico   . 


489,316,780 
Decrease    —439,135  (—0.09%) 


489,726,665 
29,250 


489,755,915 


fZsSS:-"  =''""■- ^^^^^^ 


The  Tobacco  World 


# 


Cigarettes  Increased  21.13%  in  March 


IGARETTES  registered  another  big  increase 
in  March,  the  total  of  20,611,808,000  represent- 
ing a  gain  of  3,596,071,720,  or  21.13  per  cent. 
This  brings  the  nine  months'  total  up  to  the 
all-time  high  figure  of  185,513,085,590,  for  a  rise  of 
24,451,266,385,  or  15.18  per  cent. 

Large  cigarettes,  with  317,800,  made  the  sensa- 
tional climb  of  101.45  per  cent.,  the  nine  months'  gain 
being  61.84  per  cent,  for  the  U.  S.  product. 

Snuff,  too,  was  ahead  to  the  tune  of  15.64  per  cent. 

f'^r    the    nmnili       nyirl     O  QPi     >^r>»«    <'.r»-*^+      -Py-*^     ^V./-.    4i,-,.r.4-     ^-X^-^na. 

quarters  of  the  fiscal  year. 


Chewing  and  smoking  tobacco  showed  a  month's 
total  of  22,339,267  for  a  loss  of  6.97  per  cent. ;  the  nine 
months'  figure  is  203,688,816,  a  decHne  of  15,632,698, 
or  7.13  per  cent. 

Thanks  to  gains  in  the  high-priced  classes,  the 
month's  loss  in  cigars  was  lower  than  for  the  nine 
months'  period — 0.09  per  cent,  as  compared  to  1.10  per 
cent.  Losses  in  little  cigars  were  heavier — 16.88  per 
cent,  as  compared  to  12.89  per  cent. 

Following  aru  the  comparative  figures: 


# 


Product 


Cigars: 
All  Classes: 
United    States 
Puerto   Rico    . 


Total 


Little  Cigars: 

All  United  States 


Cigarettes: 

United    States 
Puerto   Rico    . 


Total 


Large  Cigarettes: 
United    States 
Puerto   Rico    . 


Total 


Snuff  (lbs.): 

All   United  States 


Tobacco  (Chewing  and  Smoking)  lbs. 
All   United  States    


Product 
Cigars: 
All  Classes: 

United    States    

Philippine    Islands    ... 
Puerto    Rico    


Total 


Little  Cigars: 

All  United  States 

Cigarettes: 

United    States    .. . . 
Philippine    Islands 
Puerto    Rico    


Total 


Large  Cigarettes: 

United    States    ..  . . 
Philippine    Islands 
Puerto    Rico    


Total 


Snuff  (lbs.): 

All   United  States 


Tobacco  (Chewing  and  Smoking)  lbs.; 

United    States    

Philippine    Islands    


Total 


Mont 
1943 

489,152,230 
164,550 

h  of  March 

1942 

489,726,665 
29,250 

489,755,915 

12,530,985 

17,015,736,280 
425,230 

17,016,161,510 

157,755 

l+l           1         +I+        +        +        +         1                          +11+          1          +1          ++II++             1 

Increase  or 
Quantity 

574,435 
135,300 

439,135 

2,114,735 

3,596,071,720 
425,230 

3,595,646,490 
160,045 

Decrease 
Per  Cent. 

0.12 

•  •  ■  • 

489,316,780 

0.09 

10,416,250 

16.88 

20,611,808,000 

21.13 

20,611,808,000 

21.13 

317,800 

101.45 

317,800 

157,755 

3,905,636 

24,013,599 

Months 
Fiscal  Year  1942 

4,513,749,148 

93,957,780 

1,204,175 

4,608,911,103 

108,123,905 

161,061,819,205 

80,220 

3,466,530 

161,065,365,955 

160,045 

610,880 

1,674,332 

Increase  or 
Quantity 

145,116,747 

93,957,780 

587,750 

50,571,217 

13,933,343 

24,451,266,385 

80,220 

2,806,130 

24,448,380,035 

925,376 

520 

207,305 

717,551 

910,798 

15,632,672 
26 

101.45 

4,516,516 

15.64 

22,339,267 

6.97 

1st  Nine 
Fiscal  Year  1943 

4,658,865,895 
61*6,425 

Decrease 
Per  Cent. 

3.21 

•  •  «  • 

4,659,482,320 

1.10 

94,190,562 

12.89 

185,513,085,590 
660,466 

15.18 

•  •  •  • 

•  •  •  • 

185,513,745,990 

15.18 

2,421,728 
"  "1,326 

1,496,352 

520 

208,625 

61.84 

•  •  •  • 

•  •  •  • 

2,423,048 

1,705,497 

30,834,526 

219,321,488 
26 

42.07 

31,745,324 

2.95 

203,688,816 

7.13 

203,688,816 

219,321,514 

15,632,698 

7.13 

♦Compiled  from  comparative  data  of  tax -paid  products  released  monthly  by  the  Bureau  of  Internal  Revenue.  As  stated  in  the 
Bureau's  release,  "The  figures  are  based  on  sales  of  revenue  stamps  and  do  not  represent  quantities  of  products  withdrawn  for  con- 
sumption or  sale." 


May,  1943 


Coburn,  Film  Star,  Ace  Cigar  Promoter 


HE  More  the  Merrier,"  a  gay  new  Columbia 
Pictures  comedy  in  which  genial  cigar-smoking 
Charles  Coburn  rescues  Jean  Arthur  and  Joel 
McCrea  from  a  hilarious  mix-up  in  war-time 
Washington,  will  be  promoted  nationally  by  the  Cigar 
Institute.  Charles  Coburn  is  so  seldom  without  his 
favorite  smoke  in  the  picture  that  it  might  well  have 
been  called  **The  More  Cigars  the  Merrier."  A  two- 
color  poster  advertising  the  movie  and  the  part  cigars 
play  in  it  is  now  being  sent  out  to  members  of  the  Insti- 


Cobiirn  Smokes  and  Smokes  .    .    . 

tute.  A  new  method  of  distribution  is  being  inaugu- 
rated. Previously  Institute  movie  posters  reached  re- 
tailers through  the  efforts  of  manufacturers'  and 
distributors'  salesmen,  but  in  view  of  war-time  restric- 
tions on  the  amount  of  travel  salesmen  are  able  to 
do,  the  Institute  is  trying  out  a  new  method  whereby 
posters  are  sent  direct  to  retailers.  Extra  copies  are 
also  being  sent  distributors  for  dealers  who  fail  to  re- 
ceive posters  or  who  need  replacements. 

^The  More  the  Merrier"  centers  about  the  farci- 
cal situation  which  develops  when  a  girl  Government 
employee  (Jean  Arthur)  in  war-crowded  AVashington 
patriotically  advertises  for  someone  to  share  her  apart- 
nient.  Her  troubles  begin  when  Joel  McCrea  and 
Charles  ('oburn  move  in  on  her  although  she  insists 
she's  looking  for  a  girl  roommate.  From  then  on  the 
comedy  is  fast  and  furious. 

As  Benjamin  Dingle,  an  industrial  tvcoon  who 
can't  find  a  hotel  room,  Charles  Coburn  plaVs  the  role 
of  a  genial,  cigar-smoking  Cupid  and  ])\r\s  it  to  i)er- 
fection.  In  an  article  about  Coburn,  Harold  Heffer- 
nan,  special  correspondent  for  the  Chicago  Daily  Neivs, 
says:  ''He  is  always  surrounded  bv  lovelv  ladies  and 
first-class  perfectos."    Mr.  IlefPenian  continues: 

''Statistics  can  pi-ove  anything,  but  according  to  a 
totally  unreliable  one  dreamed  uj)  herewith  on  the  spur 
of  the  moment,  Charles  Coburn 's  vivid  enjovment  of 
the  weed,  his  soulful  smile  as  Lady  Nicotine  soothes 
him  and  warms  his  inner  being  with  gentle  solace,  has 
upped  the  sale  of  cigars  22.7  per  cent,  in  the  past  four 
years. 

"After  seeing  Coburn  on  the  screen  .  .  .  wretched 
men  who've  sworn  off  have  been  known  to  stagger 
weakly  from  theaters  and  into  neighborhood  cigar 
stores  to  buy  a  vest  pocketful  with  the  eagerness  of  a 
lost  traveler  discovering  an  oasis. 

"The  Coburn  technique  with  a  cigar  is  beautiful  to 
observe.     He  caresses  a  fresh  smoke,  clips  it  fondly, 


inserts  it  tentatively  in  the  precise  center  of  his  mouth. 
He  contemplates  the  flavor  briefly,  then  strikes  a 
match.  No  reaction  from  the  first  few  puffs.  He  waits 
like  a  man  expecting  to  be  surprised.  And  he  always 
is  surprised.  A  few  puffs.  By  jove,  old  boy,  this  tastes 
good!  And  that  glow  of  inner  contentment  spreads 
with  beatific  blessing  on  his  countenance. 

' '  From  then  on  Mr.  Coburn  handles  his  cigar  as  if 
it  were  a  precious  and  fragile  thing.  It  goes  out  occa- 
sionally. He  lights  it  patiently  and  is  surprised  every 
time  that  it  tastes  so  good.  Mr.  C.  habitually 
glowers  at  every  human  being  in  his  casts,  but 
his  face  softens  and  becomes  paternal  when  he  turns  to 
his  cigar. 

' '  Between  puffs,  Mr.  C.  has  been  the  father  of  eight 
of  Hollywood's  top-ranking  glamor  girls.  He  counts 
among  his  recent  screen  daughters  Barbara  Stanwyck, 
Ginger  Rogers,  Ruth  Hussey,  Kay  Francis,  Nancy 
Kelly,  Loretta  Young  and  Nancy  Coleman.  "Nice," 
he  says.  "I  never  have  to  worry  about  them.  They 
have  the  most  eligible  men  in  America  as  suitors.  I 
don't  even  have  to  give  my  daughters  and  nieces  allow- 
ances wiiich  might  cut  into  my  cigar  budget." 

"The  More  the  Merrier"  is  scheduled  for  nation- 
wide showing  beginning  May  12th,  13th,  or  14th.  The 
picture  was  produced  and  directed  by  George  Stevens. 


COL.  PIERRE  LORILLARD 

Lieutenant  Colonel  Pierre  Lor  ilia  rd,  U.  S.  A.  (re- 
tired), the  sixth  and  last  to  bear  in  direct  descent  the 
name  that  became  famous  in  the  tobacco  industry,  died 
April  18  in  Tuxedo  Memorial  Hospital,  Tuxedo  Park, 
N.  Y.,  after  a  year's  illness.  He  was  sixty-one  years 
old. 

Colonel  Lorillard  was  never  engaged  in  the  to- 
bacco industry.  Control  of  the  P.  Lorillard  Co.  passed 
out  of  the  family's  hands  long  before  the  death  of 
his  father,  Pierre  Lorillard  Sr.,  in  August,  1940. 

The  Loi'illards  were  tobacconists  of  French  Hu- 
guenot stock  who  brought  their  business  to  the  United 
States  f I'om  France,  where  it  had  been  founded  in  1760. 
The  first  Pierre  Lorillard  established  a  small  snuff- 
maimfacturing  shop  at  Peck  Slip  in  New  York  City. 

From  this  grew  the  P.  Lorillard  Co.,  which  reached 
a  great  ])eriod  of  expansion  under  family  control  when 
Colonel  Lorillard 's  grandfather  was  its  president.  The 
tract  of  7,000  acres  in  Orange  County,  which  had  be- 
longed to  the  Lorillard  family  since  1812,  was  devel- 
oped first  as  a  game  presei've  by  Colonel  Loi'illard's 
gi'andfather,  and,  later,  turned  into  the  exclusive  Tux- 
edo Park  residential  colonv. 


JOHN  J.  DRISCOLL 

John  J.  Driscoll,  a  member  of  the  board  of  direc- 
tors of  P.  Lorillard  Co.,  tobacco  manufacturers,  died 
April  18,  at  Phillips  House,  Massachusetts  General 
Hospital.  He  was  sixty-five  years  old  and  lived  at  116 
Bentley  Avenue,  Jersey  City. 

Ten  years  ago,  when  all  cigarette  paper  was  man- 
ufactui'ed  abi'oad,  Mr.  Driscoll  visited  Europe,  and,  on 
his  return,  was  instrumental  in  fostering  the  establish- 
ment of  the  industry  in  the  United  States. 

The  Tobacco  World 


'4 


«* 


# 


^s^m^^^mmmiim 


:i:*i:iKft:&:!MM«-;«»«.!.>x-6K-y-»r-; 


:««*vA*;-'.«ft«.v. 


'Company  D  to  Battalion  HQ  — tanks 
maneuvering  half  a  mile  ahead! "  That's  a 
sample  of  what  you'd  hear  if  you  listened 
in  on  this  "Walkie-Talkie"  signalman  in 
aaion  at  his  portable  2-way  radio  at  the 
left.  Listen  in  on  him  in  one  of  his  off-duty 
moments  (below)  and  you'll  get  a  pretty 
good  idea  why  Camels  are  the  favorite  cig- 
arette with  men  in  the  Marines...  and  in  the 
Army,  the  Navy,  and  the  Coast  Guard,  too. 


Tirs¥  m  -rfie  S 


The  favorite  cigarette  with  men  in  the  Army, 
Navy,  Marines,  and  the  Coast  Guard  is  Camel. 

(Based  on  actual  sales  records 
in  Post  Exchanges  and  Canteens.) 


R.  J.  Reynolds  Tobacco  Co.,  Wlnston-Salem,  N.  C. 


W! 


'HY  do  Camels  win  with 
men  in  the  services? 
Every  smoker  has  his  own 
reasons— but  this,  perhaps,  is 
most  important: 

Camels  are  expertly  blended 
from  costlier  tobaccos— tobac- 
cos rich  in  flavor,  for  lasting 
enjoyment . . .  extra  mild,  yet 
never  flat  or  thin-tasting.  That 
full  Camel  flavor  holds  up  — 
pack  after  pack. 

Try  Camels  yourself.  Put 
them  to  the  "T-Zone"  test 
(see  far  right). 


The T- Zone 


WAR  WORKER   VIRGINIA  DONNELLY, 

Westinghouse  Electric  and  Mfg.  Co., 
makes  special  radio  tubes  for  commu- 
nication sets.  And,  like  the  men  in  the 
service,  Aer  favorite  cigarette  is  Camel. 


AMEL 


COSTLIER 
TOBACCOS 


...where 
cigarettes 
are  judged 


The  "T-ZONB"- 

Taste  and  Throat 
—  is  the  proving 
ground  for  ciga- 
rettes. Only  your 

taste  and  throat  can  decide  which 
cigarette  tastes  best  to  you  .  .  .  and 
how  it  affcas  your  throat.  Based 
on  the  experience  of  millions  of 
smokers,  we  believe  Camels  will 
suit  your  "T-ZONE"  to  a  "T." 


May,  I94S 


LO  Rl  LLARD'S      POPULAR      LEADERS 


SMOKINIj 
TOBACCO 


\i.s}v  «»f  Axe  <:.«»i»!rT«_, 


ions  or  smoi 


Old  Gold 


a  fine-tasting  cigarette 

Lowest    IN  TARS  AND  RESINS 
L/OW^St    IN  NICOTINE 

AS  SHOWN  IN  IMPARTIAL  READER'S  DIGEST  TESTS 


C^iCv7Y^«Z'^.^2^<</^772^.^J'72^      Americo'j  oldeii  foboeco  merehonti— Eifablijhed  1760 


CULLMAN  B.  &  H.  PRESIDENT 

Joseph  F.  Cullinaii,  Jr.,  lias  been  elected  president 
of  Benson  and  Hedges,  succeeding  James  J.  Head. 
The  new  president  retains  the  chairmanship  of  the 
B.  &  H.  board,  while  the  former  president  continues 
with  the  organization  in  an  advisory  capacity. 

Mr.  Culhiian,  in  1904,  joined  the  leaf  tobacco  firm 
of  Culhnan  Bros,  in  which  his  late  father  and  uncle 
had  been  partners.  Possessed  of  tremendous  mental 
and  physical  capacity,  lie  was  quick  to  master  the  rudi- 
ments of  leaf  tobacco  growing,  packing  and  importing 
and  before  very  long  had  impressed  himself  upon  the 
leaf  tobacco  trade  and  the  cigar  manufacturing  in- 
dustry, which  it  served,  as  a  young  man  who  was  des- 
tined for  an  unusually  successful  career  in  business. 

In  1926,  when  the  firm  of  Cullman  Bros,  was  incor- 
porated, Joseph  F.  Cullman,  Jr.,  became  president  of 
the  company. 


BAYUK  EARNINGS  GROW 

Bayuk  Cigars  Incorporated  and  wholly  owned  sub- 
sidiaries report  net  earnings  for  three  montiis  ending 
March  31,  1943,  of  $325,082.99,  equal  to  $.83  per  shai'e 
on  common  stock  against  net  earnings  of  $280,339.99, 
equal  to  $.71  per  share  for  the  same  quarter  of  1942. 
Taxes  on  income  for  the  same  period  increased  from 
$192,451.00  in  1942  to  $390,901.00  in  1943. 

In  commenting  on  the  company's  record  for  the 
first  three  months  of  1943,  A.  Joseph  Newman,  presi- 
dent, stated  that  the  increase  in  sales  was  partly  due  to 
rapid  gains  in  the  sales  of  Phillies  De  Luxe,  Bayuk 's 
new  10-cent  cigar  introduced  in  1941  in  anticipation  of 
the  increased  demand  and  buying  power  of  the  public. 


INSTITUTE  ADDS  MEMBERS 

OUR  prominent  cigar  manufacturers  have 
joined  the  growing  list  of  firms  co-operating  in 
the  Cigar  Institute's  promotional  campaign  on 
behalf  of  the  industry.  The  four,  whose  appli- 
cations for  membership  in  the  Institute  have  been  ap- 
proved by  the  Membership  Committee  under  the  chair- 
manship of  A.  Jos.  Newman,  president,  Bayuk,  Inc., 
are:  Benson  &  Hedges,  435  Fifth  Avenue,  New  York; 
Cuesta,  Bey  &  Co.,  2416  Howard  Avenue,  Tampa,  Fla.; 
Nathan  Elson  &  Co.,  19  Wells  Street,  Chicago,  and 
Pennstate  Cigar  Corporation,  Allegheny  Avenue  and 
Boudinot  Street,  Philadelphia. 

During  tin*  past  year  nearly  12.000  dealers 
throughout  the  Nation  have  been  enrolled  in  the  Insti- 
tute's Retail  Division.  These  12,000  are  made  up  of 
the  Nation's  high  traffic  outlets  and  include  well-known 
chains,  building  and  hotel  stands,  coml)ination  stores, 
stores  selling  cigars  exclusively,  drug  stores  with  large 
cigar  departments  and  others.  Since  the  first  of  the 
vear  the  names  of  manv  distributors'  salesmen  have 
been  added  to  the  rapidly  growing  ranks  of  the  Cigar 
Boosters  League  and  the  Institute's  Associate  ^lember 
list  has  been  swelled  by  the  addition  of  a  number  of 
nationallv  known  wholesalers. 


AMERICAN     TOBACCO'S 
VOTE    OF    CONFIDENCE 

Stockholders  of  the  American  Tobacco  Co.  at  their 
annual  meeting  in  Jersey  City  last  month  gave  the 
management  the  largest  vote  in  recent  years.  Approx- 
imately 98  per  cent,  of  the  total  votes  cast  supported 
the  management's  position  on  proposals  submitted  to 
the  stockholders  for  their  consideration.  The  number 
of  shares  represented  at  the  meeting  was  larger  than 
usual.  As  is  customary,  Paul  M.  Halm,  vice-president, 
presided.    All  present  directors  were  re-elected. 

On  individual  proposals  the  votes  were  as  follows: 
A  proposal  to  change  the  method  of  selecting  independ- 
ent auditors  was  defeated  by  98.3  per  cent,  of  the 
shares  represented  at  the  meeting.  A  proposal  relating 
to  the  conduct  of  the  annual  meeting  was  defeated  by 
97.7  per  cent. 

Sales  of  American  Tobacco  Co.  in  the  first  quarter 
of  1943  continued  the  upw^ard  trend  which  prevailed  in 
1942,  Mr.  Hahn  explained,  adding  that  the  gain  in  the 
first  two  months  of  the  year  was  15M.'  per  cent.,  whereas 
the  gain  for  the  balance  of  the  industry  was  only  2  per 
cent.  Total  Federal  taxes  paid  by  American  Tol)acco 
(V).  in  1942  amounted  to  more  than  264  million  dollars. 
This  included  excise  taxes,  income  taxes,  excess  profits 
taxes  and  capital  stock  taxes. 


B.  &  W.  RENEWS  TWO  PROGRAMS 

Two  high  ranking  NBC  shows — Red  Skelton  and 
People  Are  Funny — have  been  renewed  for  52  wrecks 
each  by  Brown  &  Williamson  Tobacco  Corp.,  through 
Russel  M.  Seeds  Co.,  Inc. 

Under  sponsoi-ship  of  Brown  &  Williamson,  for 
Sir  Walter  Raleigh  smoking  tobacco  and  Raleigh  ciga- 
rettes, Skelton  gained  the  front  rank  of  radio  comed- 
ians for  his  program  which  is  aired  over  NBC's  full 
network,  Tuesdays,  10:30  to  11:00  P.  M.,  EWT. 

People  Are  Fumiy,  a  psychological  stunt  show  fea- 
turing Art  Baker  as  emcee,  is  broadcast  over  ^^  NBC 
stations  Fridays,  from  9:30  to  10:00  P.  i\r.,  FWT,  for 
Wings  cigarettes. 

The  Tobacco  World 


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^AV^^'* 


The  good  old 
U.  S.  A.  has  always 
taken  all  the  KINti 
EDWARDS  we  could 
make  —  and  asked 
for  more.  But  to- 
day, KING  EDWARD-smoking  Americans  are 
fighting  around  the  world  and  they're 
asking  for  KING  EDWARDS. 

We're  doing  our  best  to  keep  you  and  your 
customers  supplied  with  KING  EDWARDS  .  .  .  but 
some  of  our  production  is  requisitioned  for 
the  Armed  Services.  We  can't  always  fill 
every  order  instantly  but  we're  making  every 
effort  to  maintain  our  accustomed  stand- 
ards of  service.  If,  oo  occasion,  you're  short 
of  KING  EDWARDS  think  about  our  fighting  men 
(your  customers  and  ours)  and  be  patient. 

KING  EDWARD 

2  lor  6^  Everywhere  ^^J^^^/|p4 


Jno.  H.  Swisher  &  Son,  Inc. 


Jacksonville,  Florida 


CHESTERFIELD'S  CAMPAIGN 

DOCTOR  caring"  for  his  patients,  a  farmer 
tending  to  his  crops  and  a  storekeeper  waiting 
on  his  customers — all  are  serving  their  country 
in  the  same  fine  spirit  that's  ])ound  to  l)eat  the 
enemy.  This  is  the  keynote  of  Chesterfield's  tribute 
campaign  which  has  been  running  since  the  first  of  the 
year  in  newspapers  all  over  the  country.  It  lias  won 
so  much  favorable  comment  from  the  Government, 
various  trade  groups  and  the  general  public  that  the 
Liggett  &  Myers  Tobacco  Company,  makers  of  Chester- 
field Cigarettes,  will  continue  it. 

The  first  ad  in  the  current  series  pays  tribute  to 
the  men  and  women  of  medicine.  American  doctors 
are  making  medical  history— serving  on  all  the  fighting 
fronts  and  doing  doul)le  duly  at  home,  caring  for  their 
own  patients  and  those  of  doctors  who  have  gone  into 
the  service.  Never  l)efore  has  the  doctor's  pledge 
meant  so  much,  to  serve  humanity  faithfullv  wherever 
the  need  may  be.  As  Chesterfield  savs,  ''Thev're  True 
to  Their  Pledge."  -^  . 

Another  ad  in  this  series  pays  a  well-deserved  tril)- 
ute  to  the  small  storekeepers  of  America.  Their  work 
is  not  spectacular,  little  publicized,  yet  day  in  and 
day  out  they're  doing  their  best  ''to  supplv  America's 
food,  clothing,  furnishings  and  the  friendly\vhite  Ches- 
terfield package  that  gives  smokers  what"  they  want." 

In  this  series  Chesterfield  pays  tril)ute  to  the 
farmer,  to  Waacs,  warworkers  and  Waves  and  to  the 
men  and  women  of  radio.  Chesterfield  invites  your  at- 
tention to  its  two  top-ranking  radio  shows:  Fred 
Waring  and  his  gang  with  Victory  tunes  and  the  Na- 
tion's top-notch  fifteen-minute  variety  show — Harry 
James  and  America's  leading  dance  band. 

10 


EXEMPTED  FROM  PRICE  CONTROL 

TEMMED  leaf  tobacco— irrespective  of  cutting 
incidental  and  preliminary  to  stenmiing  or  ci- 
gar making — was  exempted  from  price  control 
by  the  Office  of  Price  Administration.  Simul- 
taneously, several  other  associated  tobacco  products 
also  were  released  from  pi'ice  curbs.  The  move  will 
not  result  in  any  increase  in  prices  charged  to  con- 
sumers because  the  end-products — in  the  manufacture 
of  which  the  uncurbed  filler,  cuttings,  tucks,  and  stems 
are  used — are  themselves  subject  to  price  controls. 

Action  was  necessary  because  some  leaf  tobacco 
was  under  price  control  previously  through  specific 
niaxinmm  price  regulations  and  other  types  were  not 

some  scrap  filler  manufacturers  might  have  desired  to 
sell  tobacco  in  leaf  form  at  uncontrolled  jjrices  rather 
than  to  continue  their  pi'ocessing  operations  under 
March,  1942,  ceilings.  This  would  have  made  procure- 
ment of  long  and  scrap  filler  difficult  for  cigar  manu- 
facturers who  buy  from  these  scrap  filler  people.  Hence 
the  price  exemption  was  authorized  in  Amendment  No. 
52  to  the  General  Maximum  Price  Regulation,  effective 
April  12,  1943. 

*' Cuttings  "—small  pieces  of  tobacco  leaf  which 
cigar  manufacturers  do  not  care  to  use — and  ''tucks" 
— small  pieces  of  tobacco  cut  from  the  ends  of  cigars — 
also  are  exempted  from  price  control  by  this  amend- 
ment. These  cuttings  and  tucks  are  bought  by  scrap 
chewing  manufacturei-s  or  cigar  makers  and  are  used 
either  as  scrap  filler  or  in  the  production  of  scrap  filler. 
Previously,  these  connnodities  were  under  either  the 
General  Maximum  Price  Kegulation  or  specific  niaxi- 
nmm price  regulations  applying  to  the  pai'ticular  type 
of  tobacco  involved. 

At  the  same  time,  stems  removed  from  tobacco  leaf 
and  sold  as  a  by-product  and  previously  controlled  by 
the  General  Maximum  Price  Regulation  also  were  ex- 
empted from  price  control. 


LUCKIES,  OLD  GOLDS  AND  PHILIP  MORRIS 

RENEW 

The  American  ToJiacco  Co.,  Inc.,  the  P.  Lorillard 
Co.  and  Philip  Mori'is  &  (^o.,  Ltd.,  Inc.,  have  signed 
renewals  for  "Your  Hit  Parade,"  ''Sammv  Kave  and 
Orchestra, ' '  and  ' '  (A-ime  Doctor. ' '  All  three  programs 
are  heard  on  the  full  U.  S.  CBS  network. 

The  American  Tobacco  Co.,  Inc.,  has  signed  its 
seventli  renewal  with  the  network,  effective  May  1st 
For  Lucky  Strike  cigarettes,  "Youi-  Hit  Parade"  is 
hwird  Saturday  nights  from  9  to  9:4r),  E.  W.  T.,  with 
rebroadcast  at  12  midnight.  (^BS  outlets  in  Honolulu 
and  Hilo  also  carry  the  show.  Foote,  Cone  and  Belding 
handles  the  account. 

With  its  renewal  effective  April  28th,  P.  Lorillard 
Co.  continues  to  sponsor  Sammy  Kave  and  Orchestra 
!-^ii  TT  o"^^^^^  cigarettes.  The  program  is  heard  on  the 
tull  U.  S.  CBS  network  Wednesdav  nights  from  8  to 
8:30  E.  W\  T.,  with  rebroadcast  at  12  midnight.  P. 
Lorillard  Co.  started  advertising  on  Colum])ia  in  1929. 
The  business  was  placed  through  J.  Walter  Thomp- 
son Co. 

T  .  1  "^-J^^^^^^"^^  The  Biow  Co.,  Inc.,  Philip  :^[orris  &  Co., 
Ltd.,  Inc.,  renews  "Crime  Doctor"  for  the  fourth  sea- 
son on  Columbia,  effective  Afav  2d.  For  Philip  Morris 
cigarettes,  "Crime  Doctor"  is  heard  Sundavs  from 

o^r^^  ^'-'^^  ^'  ^^'^  ^''  ^^'-  ^'^  ^^i^h  rebroadcak  at  11 
P.  M.  The  client,  a  CBS  advertiser  since  1935,  also 
sponsors  "Philip  Morris  Plavhouse,"  on  Columbia 
l^riday  nights  from  9  to  9:30,  E.  W.  T. 

The  Tobacco  World 


♦ 


Cigars  are  the 
most  pleasurable 
and  economical 
form  of  smoking. 


BAYUK  BULLETIN 


Devoted  to  the 
best  interests 
of  the  men  who 
sell     cigars* 


First  Issue  1929 


May,  1943 


Prepared  twice  a  month 


PHULOFAX 

(The  Retailer^s  Friend) 

SAYS 


Tho    Till  llrkfin     1  coif  r\rl 

under  date  of  March 
4th,  1943  by  the  Na- 
tional Association  of 
Tobacco  Distributors, 
Inc.,  should  be  read 
by  every  cigar  and  to- 
bacco jobber  in  the  country.  This 
particular  issue  alone  is  well  worth 
the  yearly  membership  dues  in  this 
estimable  Association. 

— o — 
As  a  relief  from  the  cares  of  the 
day,  nothing  serves  the  purpose  bet- 
ter than  a  good  cigar. 

— o — 
The  bond  between  Seller  and  Buyer 
should  be  stronger  today  than  ever 
before  .  .  .  both  have  many  things 
in  common.       ^ 

The  question  is — knowing  that 
salesmen  play  a  part  during  all  con- 
ditions, is  their  job  more  important 
during  a  shortage  than  during  nor- 
mal times.? 

The  answer  is — yes,  a  thousand 
times,  yes.         

Do  business  now  so  that  your 
customer  of  today  will  want  to  con- 
tinue to  be  your  customer  tomorrow. 

— o — 

Operating  in  the  belief  that  one 
"can  sell  any  old  thing  now-a-days" 
is  contrary  to  all  rules  of  proper  mer- 
chandising and  the  penalty  will  be  a 
heavy  one  when  normalcy  returns. 

— o — 

Staying  in  business  tomorrow  is 
dependant  upon  how  you  are  run- 
ning your  business  today  and  how 
]9p  ran  it  yesterday. 

— o — 

Taking  advantage  of  the  other 
fellow  invariably  has  a  boomerang 
effect.  Q 

The  reward  of  a  good  deed  is  al- 
ways payable  to  the  Good  Deed-er. 

— o — 

In  these  days  of  a  cark,  a  smile  is 
very  curative. 


The  Old  Timer 
Talks: 

by  Frank  Trufax 


mm 


The  Frank  Trufax  letters  pub- 
lished in  book  form  some  years 
ago,  attracted  so  many  requests 
for  copies  that  two  editions  were 
exhausted.  In  view  of  the  con- 
tinued demand,  the  editors  have 
decided  to  republish  the  letters 
in  the  Bayuk  Bulletin. 


D.  B.  I. 


•Auociated  with  BAYUK  CIGARS  INC.,   Phila- 
delphia  —  Maker*  of  fine   cigart    aince  1897* 


To  My  Salesmen: 

Y.  B.  Dumb  has  only  been  with  us 
a  few  months  now  but,  cripesomyty, 
how  he  can  ask  questions !  He's  got 
the  proper  selling  slant,  tho.  He  says, 
— "The  more  questions  I  ask,  the 
more  questions  I  can  answer.*'  Right- 
uare,  Y.  B. 

Here's  the  question  he  asked  me 
to  wrestle  with  the  other  day  and, 
if  you  don't  mind,  I'll  try  to  make 
the  answer  serve  as  the  topic  of 
this  sales-letter. 

Queried  he,  "Mr.  Trufax,  is  it 
true  that  there  are  only  two  kinds 
of  cigars — those  that  sell  and  those 
that  don't.?" 

Well,  boys,  I  was  pushing  a  pen 
for  a  cigar  jobber  when  that  remark 
was  first  wafted  to  me  and  that  was 
along  about  the  time  you  got  a  pair 
of  suspenders  free  with  your  new 
suit.  Every  so  often,  that  statement 
is  sprung  again  and  it's  high  time 
that  it  be  squashed  'cause  it  isn't 
true  nor  never  was  true. 

To  commence  with  a  fair  break, 
let  me  say  that  I  never  heard  the 
remark  applied  to  any  other  product 
but  cigars,  but  why?  If  it  IS  true 
about  cigars,  why  not  equally  true 
about  automobiles  or  eggs  or  cheese 
or  crackers?  What's  so  mysterious 
about  certain  cigars  that  makes  them 
either  sell  or  don't  sell? 

Look  at  it  this  way.  Can  a  cigar 
make  ITSELF  sell  or  not  sell?  Can  it? 
Well,  if  it  can't,  what  then  MAKES 
it  sell  or  not  sell?  What  IS  the  differ- 
ence between  those  that  DO  and 
those  that  DON'T? 

Without  taking  back  anything  I 
said  just  a  minute  ago,  I'll  say  NOW 
it  IS  the  cigar  ITSELF  that  pri- 
marily makes  it  sell  or  not  sell  BUT 
by  ITSELF  has  nothing  to  do  with 
its  success  or  failure.  The  cigar  that 
DOESN'T  sell  cannot  WALK  into 
a  retailer's  case  and  then  say  *'Don't 
buy  me,  I'm  punk",  nor  the  cigar 
that  DOES  sell  bolt  into  the  dealer's 


A  600D  SALESMAN  BEHIND 
A  POOR  PRODUCT  ISUCKED 
BEFORE  HE  STARTS. 
EVEN  A  SIVBLL  PRODUCT 
WITHOUT  A  600D  SALESMAN 
BEHIND  IT  WILL  HAVE  A 
TOU6H  TIME 


600D  GOODS 
PLUS  GOOD 
SALESMEN 
GET  PLENTY 
OF  GOOD 
CUSTOMERS 


store  and  bellow  out — "Buy  me,  I'm 
good,  I  am.'* 

I'm  peddling  a  lot  of  piffle,  you 
parry.  Well,  isn't  that  what  cigars 
would  actually  have  to  do  if  there 
were  only  two  kinds — those  that 
sell  and  those  that  don't? 

Yes,  I'll  admit  that  there  ARE 
two  kinds  of  cigars  and  here  are  the 
two  kinds — those  that  cannot  be 
made  to  sell  and  those  that  have  a 
LICENSE  to  sell. 

Those  that  are  not  worthy  to  sell 
will  never  sell  and  those  that  are 
GOOD  enuf  to  sell  can  be  MADE 
to  sell. 

Get  what  I  say,  boys !  I  didn't  say, 
—"GOOD  cigars  that  SELL."  I 
said, — "Cigars  good  enuf  to  sell  can 
be  MADE  to  SELL." 

I  know  some  few  places  where 
certain  GOOD  cigars  don't  sell  but 
I  know  a  world  of  more  places  where 
GOOD  cigars  have  been  MADE  to 
sell.  Made  to  sell  by  themselves? 
No!  Made  to  sell  because  they  were 
worthy  of  selling  and  had  SALES- 
MEN to  sell  their  superiority.  The 
extent  a  SALESMAN  is  useful  back 
of  a  Quality  Cigar  is  the  same  as  he 
is  useless  back  of  an  inferior  cigar 
and  the  BIGGER  the  Quahty  Cigar 
sells  is  a  direct  tribute  to  the  BIG- 
NESS of  the  SALESMAN  back  of  it. 

Without  a  Quality  Cigar  you  can't 
get  to  first  base  but  a  Quality  Cigar 
without  a  Quality  Salesman  will  not 
even  get  you  up  to  bat! 


If  you  see  a  GOOD  cigar  that 
DOESN'T  SELL,  is  it  a  failure  be- 
cause of  its  GOODNESS?  Or,  should 
you  see  an  inferior  cigar  that  DOES 
(?)  sell,  is  it  a  success  because  of  its 
POORNESS?  How  nonsensical! 

Away  with  that  old  bunk! 

Here's  a  GOOD  cigar  in  a  case 
not  selling  very  briskly.  Don't  walk 
up  to  it  and  say, — "Why  try  to  hide 
your  goodness  under  your  wrapper? 
I  KNOW  you're  good.  But,  why 
don't  you  sell,  you  loafer?" 

Don't  do  that  'cause  one  of  these 
days  that  good  cigar  is  going  to  snap 
back  at  you  and  holler, — "Why  don't 
I  sell?  Well,  you  bummer,  I  CAN  be 
sold— why  don't  YOU makemesell?" 

Yesohyes— there  ARE  two  kinds 
of  cigars.  Those  that  sell  and  those 
that  a  SALESMAN  can  make  sell 
BIGGER. 


PhiUies 
De  Luxe  Phillies  (Extra  Size) 
Bayuk  Ribbon 
Mapacuba 

Charles  Thomson 
Prince  Hamlet 

BAYUK     BRANDS     BUILD      BUSINESS 


When  they  step  up 

to  your  counter, 

be  sure  they^ 


be  sure  they^         ■^P^^^T^*^'"^  '  ^^— 

Make  a  date  with  MODEL 


OUR  HIGH-GRADE  NON-EVAPORATING 
CIGAR  FLAVORS 

Make  tobacco  mellow  and  smooth  in  character 
and  impart  a  most  palatable  flavor 

FLAVORS  FOR  SMOKING  and  CHEWING  TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 

BETUN,  AROMATIZER,  BOX  FLAVORS,  PASTE  SWEETENERS 

FRIES  &  BRO.,  92  Reade  Street,  New  York 


CIGAR  BOXES 


Tel.  Algonquin  4-9532 


P^^^^^ 


Established  1875 


eS7-64l  EAST  17 19  ST, 
NKwr  vomc. 


BULGARIAN  PRODUCTION  MAINTAINED 

The  1942  tobacco  crop  in  Bulgaria  (including  the 
annexed  regions  of  Thi'ace  and  Macedonia)  amounted 
to  approximately  141  million  pounds  from  a  planted 
acreage  considerably  greater  tlian  that  of  1941,  accord- 
ing to  unconfirmed  information  recently  received  in  the 
Office  of  Foreign  Agricultural  Relations.  A  prolonged 
drought  in  the  summer  of  1942  resulted  in  low  yields, 
thus  preventing  a  material  increase  in  pi'oduction.  In 
1941,  production  in  Bulgaria  and  annexed  territories 
totaled  about  139  million  pounds,  from  an  area  of  199,- 
311  acres;  about  70  million  pounds  were  exported  to 
Gei'many,  and  apparently  exports  were  also  heavy  in 


RAYMOND  CLAPPER  OVERSEAS 

Raymond  Clapper,  famed  commentator-columnist 
on  Mutual  twice  weekly  for  White  Owl  Cigars  (through 
J.  Walter  Thompson,  N.  Y.),  left  New  York  April  14 
for  an  extended  trip  w^hich  will  take  him  to  Swx^den, 
England,  and  possibly  North  Africa  for  approximately 
tw^o  months. 

While  he  is  abroad,  Paul  Sullivan,  another  able 
radio  commentator,  will  present  his  ^^  Review  of  the 
News,''  and  relay  cables  he  receives  from  Clapper 
Whenever   possible.    Clapper   himself   will   broadcast 
from  abroad. 


SNUFF  AT  ALL-TIME  HIGH 
By  Charlotte  R.  Budd, 
Div.  Industrial  Economy,  Bureau  of  Commerce 
NUFP  production  during  1942  surpassed  all 
previous  records.  Internal  Revenue  reports 
for  1863  indicated  an  output  of  172,331  pounds 
of  snutf.  By  1900  the  figui'e  had  reached  13,- 
805,311.  During  that  year  a  large  factory  was  opened 
in  Tennessee,  now  the  largest  snuff-producing  State  in 
the  Union.  There  followx^l  such  a  revival  of  interest 
in  this  commodity  that  in  one  short  year  consumption 
shot  up  to  17,513,317  pounds.  Production  had  in- 
creased to  31,445,178  pounds  bv  1910.  I)urini»-  the 
World  War  I  years— 1917-18— the  33-million  mark  w^as 
reached.  A  record  year  was  1929,  with  output  reach- 
ing 41,127,453  pounds. 

There  was  some  falling  off  dui-ing  the  depression 
years.  In  1942,  however,  snuff  output  in  this  country 
hit  a  new  high,  reaching  41,160,926  pounds,  a  4  per 
cent,  increase  over  the  preceding  year  and  a  stagger- 
ing figure  compared  with  the  80,000  pounds  reported 
to  have  been  produced  in  1790. 

While  snuff'  production  lias  gained  500  times,  ])op- 
ulation  has  increased  from  about  10  million  in  1790  to 
135  million,  or  only  about  14  times.  Recent  gains  in 
snuff  production  may  be  attributed  in  great  measure  to 
the  ban  on  smoking  in  war  plants  and  shipyards. 

Persons  responsible  for  the  consumption  of  this 
huge  amount  of  snuff"  do  not  fit  into  any  one  group 
or  classification.  Factory  workers,  farm  hands,  college 
professors,  ball  players  and  bishops  ai-e  numbered 
ainong  the  nation 's  snuff-takers.  Scientific  expeditions 
going  to  far  corners  of  the  globe  have  carried  large 
stocks  with  them.  Americans  of  European  birth  have 
111  many  cases  brought  almig  the  snuff'-taking  habits  of 
their  native  lands. 

Perhaps  the  most  pronounced  tendeiicv  to  indulge 
111  snuff  exists  among  workers  in  tobacco  factories,  tex- 
tile mills,  shoe  factories,  w^oodworking  factories,  muni- 
tions plants  war  factories  and  sliipyards,  where  smok- 
ing IS  prohibited. 

Orig-inal  patrons  of  the  art  in  tjie  United  States 
are  said  to  have  been  the  American  Indians ;  the  aborig- 
ines ot  South  Ainerica  attained  a  perfection  in  its  man- 
ufacture which  m  some  respects  has  never  been  sur- 
passed. 

,  There  are  two  kinds  of  snuff,  moist  and  drv.  The 
inoist  IS  made  of  selected  leaves;  the  drv,  of  selected 
leaves  with  a  percentage  of  mid-ribs.  Most  of  the  snuff 
now  manufactured  in  the  United  States  is  made  of  liigh- 
grade,  dark  firecu red  tobacco  grown  in  Virginia,  Ken- 
tucky and  Tennessee.  Although  there  are  only  three 
large  manufacturers  in  this  country.  States  producing 

The  Tobacco  World 


% 


# 


,^^^ ^ 

ONE  WORD  FROM  YOU 
CAN  BOOST  REPEAT  SALES 

The'Trfn.ember  ,.»  made  the  ""gS-"- ^^^  ^1 
and  keep  coming  back  to  you  more  often.  Those  l«queni 
repeat  XL  »iU  boost  your  sales  on  Rale.ghs-and  otiu. 

Store  items,  too! 

Brown  <>  Williamion  Tobacco  Corporation 


TUNE   IN..  Red    Skelton    Tuesdays, 

Tommy  Dorsey  Wednesdays,  Peop  e 

ri    "  r-:J^..c    KRr.  Network. 

arc  ruiiii/      »»«v.«./-,  -■  — 


^^^^^^ar--^"-^***^^'*  a*****^^^^ 


the  largest  amounts  are  Tennessee,  New  Jersey,  Dela- 
ware, Massachusetts,  Illinois  and  North  Carolina. 

More  than  half  of  America's  snuff  sales  are  made 
in  the  South  but  the  Pacific  Northwest,  Midwest  and 
New  England  provide  profitable  markets. 

Certain  waste  material  in  tobaco,  such  as  stalks, 
shorts  and  smalls,  are  ground  into  "offal  snuff,''  which 
is  used  in  making  sheepwash,  horticultural  fumigants 
and  insecticides. 

Manufacture  of  snuff  constitutes  one  of  the  most 
complicated  of  all  tobacco  processes.  The  tobacco  is 
delivered  to  packing  plants,  graded,  and  packed  in  oak 
hogsheads  weighing  from  1,200  to  1,500  pounds  each, 
and  stored  in  w^a rehouses  to  be  ''aged  in  wood"  for 
three  or  more  years,  where  it  passes  through  several 
fermentations.  It  is  then  ground,  after  which  the  wet 
type  undergoes  additional  fermentations  and  the  dry 
is  aged  or  ripened.  These  repeated  fermentations  and 
ripening  processes  bring  out  the  peculiar  aroma. 

At  various  stages  of  manufacture  different  lots 
and  qualities  of  tobacco  are  blended  and  flavoring  and 
scenting  ingredients  are  added.  The  scenting  is  done 
with  musk,  essences  of  bergamot,  lavender,  attar  of 
roses,  tonka  beans,  cloves,  orange  flowers,  jasmine  and 
bitter  almond.  The  fine  art  of  snuff  making  consists 
of  blending  to  suit  individual  preferences. 

Processes  of  manufacturing  both  moist  and  dry 
types  in  the  United  States  have  undergone  little  change 
from  the  formula  brought  to  this  country  in  1760.  This 
formula  is  kept  more  or  less  secret,  being  handed  dowm 
from  one  generation  to  another. 

About  27  per  cent,  of  the  snuff  produced  in  this 
country  is  moist.  Both  the  dry  and  moist,  however, 
are  chewed.  A  small  portion  only  of  the  dry  product 
manufactured  in  this  country  is  sniffed.  The  dry,  sniff- 
ing types  used  in  European  countries  are  not  made 
from  high-grade  leaf,  as  in  the  United  States,  but  from 
scrap  and  stems  of  tobacco,  to  which  are  added  lime, 
ashes  and  a  number  of  scented  materials. 

Present-dav  devotees  usuallv  carrv  snuff  in  the 
container  in  w^hich  it  was  purchased.  Small  quantities 
of  the  wet  type  are  packed  in  bottles,  but  the  bulk  for 
years  has  been  packed  in  cellophane-lined  cardboard 
boxes  wuth  tin  tops.  In  the  United  States  90  per  cent, 
of  the  dry  snuff  has  always  been  packed  in  tins.  At 
great  expense,  the  industry  has  made  an  ''all-out" 
conversion  to  cardboard  boxes,  lined  with  protective 
paper  to  preserve  the  taste,  thus  releasing  large  quan- 
tities of  tin  plate  for  w^ar  manufactures. 

May,  1943 


GARDEN  MAOiC  BOOK     .     .     . 

Ask  the  B&W  Balenmnn  for  n  Bnnnjv 
Of  the  new  full  color  catalogs  stiow* 
\ng  all  the  handsome  premiums. 


SPRUCE    LUMBER 

for  CIGAR  BOXES 


It's  Brighter 
It's  Lighter 
It's  Better 


for  the  Eye 
for  Shipping 
for  the  Cigars 


SPECIFY    SPRUCE 

Uptegrove  Lumber  Co. 

Cigar  Box  Lumber  for  70  years 

15  Washington  St.  Newark,  N.  J. 


E«tabliih«d    1886 


"BEST  OF  THE  BEST" 


^^^ijL  A.  SANTAELLA  &  CO. 

Office,  1181   Broadway,  New  York  City 
FACTORIES:  Tampa  and  Kev  West,  Horida 


AUTOKRAFT 

CIGAR    BOXES 


Boite  Nature 
Cedar  Chests 


Novelty 
Wrapped 


Are  Outstanding  In 
Ouality-Design-Cost 

AUTOKRAFT  BOX  CORP. 


Lima,  Ohio 
Chicago,  111. 
Detroit,  Mich. 


Hellam,  Pa. 


Hanover,  Pa. 

Philadelphia,  Pa. 

Wheeling.  W.  Va. 


U 


Tobacco  Merchants'  Association 
Registration  Bureau, 


341  Madison  Ave. 
NEW  YORK  CITY 


Schedule  of  Rates  for  Trade-Mark  Services 


Effective  April  1,  1916 


Registration, 

Search, 

Transfer, 

Duplicate  Certificate, 


(see  Note  A), 
(see  Note  B), 


$5.00 
1.00 
2.00 
2.00 


Note  A— An  allowance  of  $2  will  be  made  to  members  of  the  Tobacco  Mer- 
chants Assuciation  on  each  registration. 

Sole  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
than  ten  (10>  titles,  but  less  than  twenty-one  (21),  an  additional  charge  of  One 
^u>>cta  \«i<.iAi/  mil  uc  iiiauc.  XI  It  iici.caaii<iics  tiic  reporting  oi  more  tnan  twenty 
(20)  titles,  but  less  than  thirty-one  (31).  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


TRANSFERRED  REGISTRATIONS 

DODO:— 164,138  (U.  S.  Patent  Office).  For  smoking  and  chewing 
tobacco.  Registered  February  13,  1923,  by  Quality  Tobacco  Co., 
Inc.,  Syracuse,  N.  Y.  Transferred  to  Harvey's  Syracuse,  N.  Y., 
and  re-transferred  to  Finley  &  Co.,  Syracuse,  N.  Y.,  on  March  21, 
1943. 

LORD  RECTOR:— 17,228  (Trade-Mark  Record).  For  cigars.  Reg- 
istered November  10,  1896,  by  Schumacher  &  Ettlinger,  New  York, 
N.  Y.  Through  mesne  transfers  acquired  by  F.  J.  Bartunek,  Long 
Island  City,  N.  Y.  Re-transferred  by  Sadie  and  Stella  M.  Bartunek, 
New  York,  N.  Y.,  heirs  to  F.  J.  Bartunek,  to  B.  Wasserman  Co., 
New  York,  N.  Y.,  on  March  18,  1943. 


1943. 

BITTNER'S  SPECIAL:— 46,945   (T.  M.  A.).     For  cigars      Regis- 
tered february  20,  1943,  by  Minkoff  Leaf  Tobacco  Co.,  Lancaster 
Pa.     Transferred  to  Frank  B.  Null,  Jr.,  Lancaster,  Pa.,  on  April  12, 
1943. 

BLACK  OUT:— 46,929  (T.  M.  A.).  For  all  tobacco  products.  Reg- 
istered i^ecember  8,  1942,  by  A.  Finley,  Syracuse,  N.  Y.  Trans- 
ferred to  Finley  &  Co.,  Syracuse,  N.  Y.,  on  February  19,  1943. 

^^.I^o^^.VtH^-^^'^^^  ff^M;  ^^-  For  cigars  and  cigarettes,  and 
330,321  (U  S.  Patent  Office),  for  cigars.  Registered  March  11, 
1932  and  November  26,  1935,  respectively,  by  the  Masterpiece  Ci- 
gar Co.,  Grand  Rapids,  Mich.  Transferred  to  Benjamin  Lubetsky, 
Crand  Kapids,  Mich.,  and  re-transferred  to  Anthony  Kleiner,  Grand 
Rapids,  Mich.,  on  January  19,  1937. 

Internal  Revenue  Collection  for  March 

Source  of  Revenue                             1943  1942 

Cigars,  including  floor  tax   $  2,380,842.57  $  1,149  648  97 

Cigarettes,  including  floor  taxes 72,168,898.44  55,302  477*68 

Pj}'r    ••••;•••. • ;; 812,972.96  703,014^63 

lobacco,  chewing  and  smoking  4,021,038.18  4  322  495  23 

Cigarette  papers,  tubes  and  leaf  dealer  '       ' 

penalties     ■■'-••■•  ■^.  ^ 160,672.88  123,505.14 

^Manufactured  Tobacco  Produced  by  Classes 

(As  reported  by  the  Bureau  of  Internal  Revenue,  based 

on  manufacturers'  returns  of  production) 

Month  of  January 

T->     J     ^  Increase  or  Decrease 

Product  1943  Quantity     Per  Cent 

rtlf 4,683,899  -f  639,030  15.80 

Twist                    502,605  +  23  745  4  96 

Fine-Cut  Chewing 412  683  -  2  414  058 

Scrap   Chewing 3,676,027  +  2713  0  07 

""^    13.316,769  1  1,673!  HO  1116 

^""^    3,680,600  -  82,186  2.18 

'^°*^'   26,272,583        -     1,092,252        ~~T99 

Seven  Months  Ending  January  31 

ProHii^f  ,«^o  Increase  or  Decrease 

Plug  ,,\VA..  Quantity  Per  Cent. 

xwisi    .         3,619,498  -f  244  114  7  2^ 

Fine-Cut    Chewing    3,012,519  -  109  960  352 

Scrap   Chewing  30,354  602  +  4,066  471  1547 

IZt'   99,909  018  ±  I4;430;03l  1^2' 

^"""    23,243,241  —  338,714  1.44 

^^^^^    •• 193,415,355        -    6,924.726        "I^ 

nnf,-!*^  M-^u"^"''*''?"  ^i^"''^''  ^'"^  '"  Pounds,  and  are  subject  to  revision 
RevL'ue        '^  ^"  '^''  ^"""'^  ^^P"*"^  °^  ^^^  CommissioLr  of  Interna" 

'4 


/ 


/ 


TOBACCO  TRADE  ORGANIZATIONS 


TOBACCO  MERCHANTS  ASSOCIATION 
OF  UNITED  STATES 


JESSE  A.  BLOCK,  Wheeling,  W.  Va PreniH^n* 

WILLIAM  BEST,  New  York,  N.  Y Chairman  Executive  Committee 

ASA  LEMLEIN,  New  York,  N.   Y *    TS?,.,r!r 

CHARLES  DUSHKIND,  New  York,  N.  Y Counsel  and  ManaelnK  D?rectoJ 

Headquarters,  341  Madison  Ave.,  New  York  City  ^'rector 

CIGAR  INSTITUTE  OF  AMERICA 

ALBERT  H.  GREGG   PrM.Hi.«t 

EVERETT    MEYER    vlce'-PrHlS^I 

D.  EMIL  KLEIN   ^V.V.V. . . .'  frellu^^^^ 

SAMUEL    BLUMBERG Ser?,t/rv 

H.    W.  McHOSE fSrVow 

Headquarters,  630  Fifth  Ave.,  New  York  City       *^irector 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 
DISTRIBUTORS,  INC. 

pg^-  S^^s  •:::::::::::::::::::::::::::::::::--^^^^--  °^  %^J^^, 

HENRY    GUNST .        y;;:^!"-?-."* 

STANLEY    STACY  •-«..... \  .».w  x  aco.ucui 

JOSEPH  KOLODNY.'  2ob'  Sth  Ave.",*  New  York,'  nV  y'.  ■■.;■.:::;:;  ExecutVve*  sic?et"a7/ 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

BEN  L.  LASCHOW,  862  East  Fifteenth  St.,  Brooklyn,  N.  Y President 

R.  L.  McCORMICK.  52  Klein  Ave..  Trenton,  N.  J.  ...   Fi^^t  Vice-Pres  deS! 

Yi^V^?^^^v'^^}^^'l''^^^  ^l^'  Baltimore,  Af'd :.Seci„d  Vice-P  e    dim 

ALBERT  FREEMAN,  25  West  Broadway,  New  York,  N.  Y Treasurei 

RETAIL  TOBACCO  DEALERS  OF  AMERICA.  INC. 

ERIC  CALAMI  A,  233  Broadway,  New  York,  N.  Y President 

CLIFFORD  M.   DAWSON T™™ 

MALCOLM  FLEISHER  Wr^t/rJ 

SEIGFRIED   F.    HARTMAN    ^.  ^..^^^^' .'.".' .\*.".".\\\\\\\'.. Co Snse^ 

CIGAR  MANUFACTURERS  ASSOCIATION  OF  AMERICA 
INC.,  200  Fifth  Ave.,  New  York,  N.  Y. 


WALTER  E,   POPPER  x;resiaeni 

SAMUEL  BLUMBERG   .'.. r;;VrVi    r^^"'"*^i 

Executive    Committee-AIvaro    M.    Garcia    (Ex^Officio),* "  D."  Emij    Klein     Eve^tt 
Meyer,  Walter  Popper,  Arthur  A.  Schwartz  and  Harry  Wurman  ^v«f«« 


ry  Wurman. 

THE  YORK  COUNTY  CIGAR  MANUFACTURERS 

ASSOCIATION 


CHARLES  STUMP,  Red  Lion,  Pa Pr*.«.-^*n» 

;sident 

A.  s.  ziEGLER,  Red  Licinrp^' :::.::;::::;::::::;;:::::::::;::;:;;;;;;;;;;^^;^jf  ^ 


ARTHUR  McGUIGAN,  Red  Lion,  Pa.' ■■.*.*.'.'.■.'.■.'.'.■. vj:;  Pr^»;^.„* 

RUSSELL  S.  STINE,  Red  Lion,  Pa.     ....  Wr^ff, 

A    «    7Jvm  VT}    u^J  T  : r>_  '        i>ecretai 


rer 


FLORIDA  CIGAR  MANUFACTURERS  ASSOCIATION 

ARMANDO   RODRIGUEZ    Pr— J^.^* 

FRANCISCO  GONZALEZ v-AIp      •5*'"I 

JOHN  LEVY  Vice-President 

FRANCIS  M.  SACK.  TampaV  Fi;:':::::::::::v.v.v.v.v.v.v.v.v.v.v.v.v.v.v.;se!rl?Iry 

INDEPENDENT  RETAIL  TOBACCONISTS' 
ASSOCIATION 

NAT   SCHULTZ    p      .,     , 

BERNARD  ARBITAL  p'  *  /  w' ' ' '  C''«sj'|«"t 

IRVING    MALITZKY    ..■.■.■.■.'.'.:'.■■. Vw'h  vl^rp'^'l*""! 

EDWARD    SEIGEL    ...       Third  Vice-President 

ALEXANDER    DAVIS Financial  Secretary 

BERNARD  BERNSTEIN,'42  Bn/adwayV  New  YoVk;  N^^ 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA.  INC. 

EDWARD   W.   ROSENTHAL  i>        j     . 

HARRY    ABRAMS    ....^  .       President 

LEO  RIEDERS,  604  West  162nd'sVreeV,*  NeVVoVk;  nVy. ■■.;::;;;■.::;;;:: SeSeT^^^^^^ 


ACREAGE  IN  ONTARIO  UNRESTRICTED 

The  Board  of  Directors  of  the  Ontario  Flue-Cured 
Tobacco  Marketing  Association  of  Canada  recently 
announced  that  no  restriction  would  be  placed  on  the 
acreage  that  grower-members  could  plant  to  flue-cured 
tobacco  m  1943.  This  actimi  has  been  taken  to  enable 
growers  with  large  families  to  plant  more  tobacco  and 
thus  compensate  for  decreases  that  may  occur  on  farms 
depeiident  on  hired  laboi'.  It  has  been  estimated  bv 
the  Dominion  Agricultural  Supplies  Board  that  80  mil- 
lion pounds  of  flue-cured  tobacco  should  be  produced 
in  1943  to  meet  prospective  increased  demands.  In 
view  of  the  shortages  of  labor  and  fertilizers,  however, 
It  IS  believed  that  there  will  be  difficulty  in  realiziuL^  the 
production  goal. 


FOR  THE  BOYS  WHO  FIGHT 

One  million  Chesterfield  cigarettes— 50,000  pack- 
ages—are going  weekly  to  American  armed  forces 
through  the  generosity  of  Liggett  &  Myers  Tobacco  Co., 
sponsors  of  NBC's  ^^Fred  Waring 's  'Victory  Tune'  '' 
program,  Mondays  through  Fridays  at  7  P.  M.,  EWT. 

The  Tobacco  World 


^ 


# 


33  million  fathers:  Buy  a  billion  in  BONDS 


*     '^ 


u. 


,  RARY 

[T  SERIAL  RECORO 

IN  1-1943 


fARTMENT  OF  AGRIOULTURE 


U'^\^ 


N  V 


:*  1^ 


1^^^ 


V» 


T 


I  .4 


^^  i 


v^-r 


^  -fp    |g^ 


»■ 


MORE  MEN 
HAVE  ENJOYED 


▲ 


'Vn 


^  f 


THAN  ANY  OTHER 
CIGAR  EVER  MADE 

IN  THE 
\  UNITED  STATES  a 


ESTABLISHED 

1881 


« ■"• 


JUNE 

1943 


APRIL  CIGARETTE 
PRODUCTION  NEAR 
20    BILLION    MARK 

Production  of  U.  S.  cigarettes  in  April, 
as  reflected  in  the  sales  of  revenue 
stamps  that  month,  reached  the  high  to- 
tal of  19,943,016,900,  which  represented 
an  increase  of  2,563,146,620,  or  14.75  per 
cent,  over  the  same  month  last  year. 
Large  cigarettes  gained  125.19  per  cent. 

Despite  heavy  gains  in  Class  E  (40.8  per 
cent.).  Class  F  (128.83  per  cent.)  and 
Class  G  (69.65  per  cent.)  cigars  as  a 
whole  showed  a  decline  of  10.23  per 
cent.,  as  a  result  of  losses  in  the  lower- 
priced  classes. 

Snuff,  chewing  and  smoking  tobacco  also 
registered  declines. 


r 


V 


7 


HoBART  B.  Hankins — Editor 


Business  Manager — B.  S.  Phillips 


M\  LDN  ESS  and  B ETTE R  TaSTE 

THAT'S  WHAT  SMOKERS  WANT  ON  THE 
WAR  FRONT  AND  ON  THE  HOME  FRONT 

CkoctarfloU'c  Milrln(><:$  gnd  Better  Taste  can 

come  only  from  the  rlghf  combination  of  the  world's 

best  cigarette  tobaccos  • . .  the  only  combination  that 

gives  you  everything  you  want  in  a  cigarette. 

^1^  Buy  a  pack  today! 

HESTERFIELD 


^*W. 


fH 


^:t^?^ 


'St, 


'b. 


^l). 


%. 


J 


7- 


'^i. 


ri.^0 


.«  .' 


\ 


7>. 


:*»%r. 


■--.  ''„  ■'Z" ' 


«  «  s   *  *  *  *    • 

*. «  ♦  «♦»»♦' 
i  *  *.  «  ♦  ♦  ♦  »  •  r 


HATS  OfF  TO  OUR  FARMERS 

Join  the 
U.  S.  CROP  CORPS 

and  serve  your  country 

Watch  for  local  recruiting 
in  your  community 

U.S. DEPARTMENT  OF  AGRICULTURE 
THE  WAR  MANPOWER  COMMISSION 


♦  »  »  * 


»* 


41 


t 


M 


.*.    '-:. 


■;*>>* 
'^^^> 


JL*    ■« 


iid 


Copyright  19  i},  Licgltt  &  Mvi.i  Tobacco  Co. 


THE  TOBACCO  WORLD 


Vol.  63 


JUNE,  1943 


No.  6 


OH  12!)  consecutive  niontlis  more  higli-priced  ci- 
gars liave  been  sold  than  in  tlie  coi*responding* 
month  of  the  previous  year.     That  is,  the  Ci- 
gar Institute  of  America  i)oints  out,  1941  sales 
were    consistently    above    11)40    sales;    1942    sales    by 

itu)i)f)w     oi'onf <M'    tliMn     fluw.i    t\i'     1  O4I   '     JiK^l    fV>V    flu*    fir^t 

four  months,  104;)  ran  ahead  of  1942.  Moreover,  the 
1943  increase  over  1942  is  in  excess  of  the  avei'age 
margin  between  1942  and  1941  sales,  and  that  between 
1941  and  1940  sales.  This  si)ectacular  progress  con- 
tinued in  April  of  this  year.  During  that  month  85,- 
r)29,()0()  higher-i)riced  cigars  were  bought  by  United 
States  wholesalers,  an  increase  of  57  per  cent,  over 
April,  1942,  and  69  per  cent,  over  April,  1941.  The 
performance  of  higher-priced  cigars  may  be  considered 
more  indicative  of  consumer  demand  than  that  of 
lower-i)riced  cigars,  sales  of  which  show  a  decline  from 
April  of  last  year,  largely  on  account  of  Government 
l)urchases  not  reflected  in  Internal  Kevenue  figures.  In 
the  first  ten  months  of  the  fiscal  year  (July- April) 
5,112,000,000  cigars  of  all  classes  were  sold  to  civilians, 
infinitesimallv  fewer  than  in  the  corresponding  period 
of  1942. 


TOCKS  of  all  types  of  leaf  tobacco  owned  by 
dealers  and  manufacturers  in  the  United 
States  on  a  reported  weight  basis,  condjining 
unstennned  and  stennned  leaf,  totaled  2,869,- 
352,000  pounds  on  April  1,  1943.  The  total  on  April  1, 
1942,  was  3,053,618,000  pounds.  These  totals,  how- 
ever, are  not  strictly  comparable,  as  Puerto  Rico  stocks 
on  the  island  are  not  included  in  the  April  1,  1943, 
stocks,  and  the  method  of  reporting  stocks  held  by  com- 
panies whose  purchases  of  packed  tobacco  on  direct 
contact  with  the  Commodity  Ch-edit  Corporation,  was 
changed  as  of  April  1,  1943.  The  decrease  of  184,266,- 
000  [)ounds  in  the  period  cannot,  however,  be  attributed 
to  the  two  facts  stated.  Increased  domestic  consump- 
tion of  flue-cured  and  Bnrley,  especially  in  the  manu- 
facture of  cigarettes,  and  increased  use  of  dark  types 
for  the  manufacture  of  nicotine,  have  made  legitimate 
ini-oads  into  the  U.  S.  tobacco  stocks.  During  the  first 
(juarter  of  this  vear,  approxinuitelv  65,000,000  i)ounds 
of  fire-cured  tobacco  of  the  1942  crop,  about  171,000,000 
pounds  of  Burlev,  about  22,000,000  pounds  of  dark  air- 
cui-ed,  and  around  90,000,000  pounds  of  the  1942 
cigar-leaf  crop  of  121,000,000  i)ounds — entered  stocks 
throuuh  auction  and  countrv  sales. 


TGAKETTE  leaf  showed  a  substantial  decrease 
in  the  (piartor.  Flue-cured  stocks  dropped 
229,412,000.  Just  how^  nmch  of  this  decrease 
is  due  to  the  changed  method  reporting  Com- 
modity Credit  (^ori)oration  holdings  is  not  known  at 
this  time.    Burlev  stocks  showed  an  increase  of  about 


53,000,000  i)ounds,  largely  through  auction  sales. 
Stocks  of  Marvland  tobacco  decreased  a  little  more 
than  7,000,000  pounds.  The  net  decrease  in  the  three 
major  cigarette  types  from  domestic  consumption  and 
exports  was  about  170,000,000  pounds.  Foreign- 
grown  cigarette  and  smokinu"  tobacco  (Turkish  and 
other)  Type  90,  totaled  67,989,000  pounds  on  January 
1  and  80,858,000  pounds  on  April  1.  This  is  the  small- 
est Apiil  1  stock  figure  for  foreign-grown  cigarette  leaf 
since  April  1,  1930,  when  foreign-grown  cigarette  and 
smoking  tobacco  was  first  reportetl  separately.  At  the 
present  time  nothing  definite  can  be  stated  concerning 
l)rospects  for  cigarette-leaf  imports.  High  as  they  are, 
the  figures  showing  percentage  of  increase  in  cigarettes 
would  be  considerably  higher  if  tax-free  cigarettes  sent 
to  the  American  forces  in  foreign  countries  were  added. 


IGAE-FILLER  stocks  (exclusive  of  stocks  on 
the  Island  of  Puerto  Kico)  on  April  1,  1943,  to- 

I  taled  176,537,000  i)ounds,  as  compared  to  213,- 
418,000  i)Ounds  on  the  same  date  a  year  earlier. 
Cigar-binder  stocks  totaled  141,296,000  pounds,  as  com- 
pared to  158,013,000.  Total  domestic-grown  wrapper 
stocks  were  12,798,000  pounds,  an  increase  of  309,000 
l)ounds.  Foreign-grown  cigar-leaf  stocks  were  19,636,- 
000  pounds,  more  than  725,000  pounds  above  those  of  a 
vear  earlier. 


TBAX  cigar-leaf  stocks  in  the  U.  S.  were  larger 
by  3,483,000  pounds  than  they  were  on  April 
1,  1942.  The  Supplemental  Trade  Agreement 
between  the  U.  S.  and  Cuba  makes  available  a 
quota  of  22,000,000  pounds  for  1943  at  a  reduced  rate 
of  duty.  A  very  large  part  of  this  quota  has  already 
entered  the  U.  S.,  which  accounts  in  some  degree  for 
the  increase  in  Cuban  stocks.  Stocks  of  Sumatra  and 
Java  tobacco  are  less  than  on  April  1,  1942,  by  1,078,- 
000  pounds.  This  decrease  in  reported  stocks  held  by 
dealers  and  manufacturers  results  from  the  fact  that 
domestic  consumption  of  exports  exceeded  the  quanti- 
ties which  dealers  and  manufacturers  obtained  by  pur- 
chase from  the  Netherlands  Indies  Produce  Corpora- 
tion out  of  supj)lies  in  the  free-trade  zone.  Stocks  of 
miscellaneous  types  on  April  1,  1943,  totaled  2,458,000 
pounds  as  comi)ared  to  2,979,000  pounds  on  the  same 
date  last  vear. 


BOUT  7,000,000  pounds  of  aromatic  Latakia  to- 
bacco were  available  for  export  in  Syria  and 
Lebanon  at  the  end  of  1942,  according  to  a  re- 
port from  James  T.  Scott,  commercial  attache 
at  Beirut.  This  figure,  which  included  the  carryover 
from  the  1941  crop,  is  approximately  equal  to  the  esti- 

(C Of! tinned  on  Page  12) 


The  TOBACCO  WORLD  (est.  1881)  is  published  by  Tobacco  World  Corporation;  Hobart  B.  Hankins,  President  and  Treasurer;  B.  S.  Phillips,  Vice-President;  John  Cleary, 
Secretary  Office.  2.%  Chestnut  Street,  Philadelphia,  Pa.  Issued  monthly.  Subscriptions,  available  only  to  those  engaged  in  the  tobacco  industry  or  trade.  $1.00  a  year, 
l"^  cents  a  copy:  foreign,  $1.75  a  year.     Entered  as  second-class  mail  matter.  December  22.  1909.  at  the  Post  Office.  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879. 


April  Marked  by  E,  F,  G  Cigar  Gains 


PRIL'S  report  of  tax-paid  tobacco  products,  as 
suniniarized  in  the  Supplement  to  the  Tobacco 
Barometer  of  the  Tobacco  Merchants  Associa- 
tion of  the  U.  S.,  is,  in  a  large  measure,  a  repe- 
tition of  the  story  made  familiar  in  recent  months — 
huge  increases  in  Classes  E,  F  and  G  cigars,  but  not, 
of  course,  sufficient  in  volume  to  overcome  the  losses  in 
Classes  A,  B,  C  and  D  occasioned  by  manpower  short- 
age and  shipments  to  the  armed  services;  a  tremen- 
dous total  for  cigarettes,  representing  a  heavy  gain, 
and  a  decline  generally  in  other  tobacco  products. 

Cigar  classes  A,  B,  C  and  D  combined  totaled  377,- 
977,036,  as  compared  to  453,201,540,  a  drop  of  75,224,- 
504,  or  16.6  per  cent. 

Class  E  totaled  65,538,799,  as  compared  to  46,521,- 
074,  a  gain  of  18,992,275,  or  40.8  per  cent. 


Class  F  totaled  7,887,802,  as  compared  to  3,446,- 
940,  an  increase  of  4,440,862,  or  128.83  per  cent. 

Aggregate  of  all  classes  totaled  452,101,762,  as 
compared  to  503,606,519,  a  decrease  of  51,504,757,  or 
10.23  per  cent. 

Little  cigars  totaled  12,063,640,  as  compared  to 
12,114,000,  a  decHne  of  50,360,  or  0.42  per  cent. 

Cigarettes  totaled  19,943,016,900,  as  compared  to 
17,379,870,280,  a  gain  of  2,563,146,620,  or  14.75  per  cent. 

Large  cigarettes  totaled  343,400,  as  compared  to 
162,815,  a  rise  of  180,585,  or  110.91  per  cent. 

tSnuff  totaled  3,8o4,154  pounds,  as  compared  to 
4,034,899,  a  drop  of  180,745  pounds,  or  4.48  per  cent. 

Chewing  and  smoking  tobacco  totaled  21,280,386 
pounds,  as  compared  to  23,790,440,  a  decrease  of  2,510,- 
054  pounds,  or  10.55  per  cent. 

Following  are  the  comparative  figures  : 


'4 


♦Comparative  Data  of  April  Tax-Paid  Cigars  by  Classes 
April  1943  April  1942 

Cigars  Made  to  Sell  at  Not  Over  8^  Each 


Class  A — 

United  States 

Puerto  Rico   . 

Class  B — 

United  States 

Puerto  Rico   . 


33,063,596 


Class  C — 

United    States 
Puerto    Rico   . 


Class  D — 

United    States 
Puerto   Rico   , 


83,770,153 
50 


249,537,537 
201,150 


11,404,550 


Subtotal 


33,063,596 


83,770,203 


249,738,687 


11,404,550 


Class  A — 

United   States 
Puerto   Rico   . 

Class  B — 

United    States 
Puerto   Rico   . 


449,046,180 
43,550 


4,110,760 
1,050 


449,089,730 


4,111,810 


Subtotal 


453,201,540 


Decrease    —75,224,504  (—16.60%) 
Cigars  Made  to  Sell  at  Over  8<  Each  and  Not  Over  15^  Each 


Class  E — 

United    States 
Puerto   Rico   . 


65,537,624 
1,175 


65,538,799 


Class  C — 

United   States 
Puerto   Rico  . 


46,521,074 
25,450 


46,546,524 


Class  F — 

United    States 
Puerto   Rico   . 


Increase     +  18,992,275  (+  40.80%) 
Cigars  Made  to  Sell  at  Over  15<-  Each  and  Not  Over  20^  Each 

7,887,802 


7,887,802 


Class  D — 

United   States 
Puerto   Rico  . 


3,446,940 


3,446,940 


Class  G — 

United   States 
Puerto   Rico   . 


Increase     +4,440,862  (+128.83%) 
Cigars  Made  to  Sell  at  Over  20^  Each 

698,125 


698,125 


Class  E — 

United  States 
Puerto  Rico  . 


411,515 


411,515 


Increase     +286,610  (+69.65%) 


Aggregate  of  All  Classes 


United   States 
Puerto  Rico  . 


451,899,387 
202,375 


452,101,762 


United  States 
Puerto  Rico  . 


503,536,469 
70,050 


Decrease    —51,504,757  (—10.23%) 


503,606.519 


♦Compiled  from  comparative  data  of  April  tax-paid  products  released  by  the  Bureau  of  Internal  Revenue.     As  stated  in  the 
Bureau  s  release,    The  figures  are  based  on  sales  of  revenue  stamps  and  do  not  represent  quantities  of  products  withdrawn  for 
sumption  or  sale.  f        v,      wn-imiawn  lui 


con- 


lA 


Cigarettes  Up  15.14%  for  Eight  Months 


N  the  first  ten  months  of  the  fiscal  year,  U.  S. 
eioars  of  all  classes  still  show  a  gain  of  1.86 
per  cent,  over  the  same  period  of  the  preceding 
fiscal  year,  despite  the  decline  in  the  figures  of 
recent  months.  This  advantage  disappears,  however, 
when  the  products  of  the  Philippine  Islands  and  Puerto 
Rico  are  taken  into  consideration,  the  former  being 
wiped  out  altogether  and  the  latter  showing  a  substan- 
tial loss.  The  net  figure  for  all  classes  of  cigars  for  the 
period  is  5,111,584,082,  as  compared  to  5,112,517,622, 
an  insignificant  difference  of  933,540,  or  0.02  per  cent. 
Cigarettes  in  that  period  piled  up  the  all-time  high 


total  of  205,456,762,890,  as  compared  to  178,445,286,635, 
a  rise  of  27,011,476,255,  or  15.14  per  cent. 

Little  cigars  fared  worse  than  cigars;  large  ciga- 
rettes showed  a  higher  rate  of  increase  than  cigarettes. 

Snuff  totaled  35,599,478  pounds,  as  compared  to 
34,869,425,  a  gain  of  730,053,  or  2.09  per  cent. 

Chewing  and  smoking  tobacco  totaled  224,969,202 
pounds,  as  compared  to  243,111,954,  a  decrease  of 
18,142,752  pounds,  or  7.46  per  cent. 

The  figures,  from  the  Supplement  to  the  Tobacco 
Barometer  of  the  Tobacco  Mei-chants  Association, 
follow : 


Cigars: 
All  Classes: 
United    States 
Puerto    Rico    . 


Product 


♦Comparative  Data  of  Tax-Paid  Tobacco  Products 

Month  of  April 


1943 


1942 


Increase  or  Decrease 
Quantity  Per  Cent. 


Total 


Little  Cigars: 

All   United  States 


Cigarettes : 

United    States 
Puerto   Rico    . 


Total 


Large  Cigarettes: 
United    States 
Puerto    Rico    . 


Total 


Snuff  (lbs.): 

All  United  States 


Tobacco  (Chewing  and  Smoking)  lbs.: 
All  United  States   


Product 
Cigars : 
All  Classes: 

United    States    

Philippine    Islands    ... 
Puerto    Rico    


Total 


Little  Cigars: 

All  United  States 

Cigarettes: 

United    States    .. . . 
Philippine    Islands 
Puerto   Rico    


Total 


Large  Cigarettes: 

United    States    .. . . 
Philippine    Islands 
Puerto    Rico    


Total 


Snuff  (lbs.): 

All  United  States 


Tobacco  (Chewing  and  Smoking)  lbs.: 

United    States    

Philippine   Islands   


Total 


451,899,387 
202,375 

503,536,469 
70,050 

503,606,519 

12,114,000 

17,379,870,280 
50,400 

17,379,920,680 

152,495 
10,323 

162,815 
4,034,899 

23,790,440 

1  Months 
Fiscal  Year  1942 

5,017,285,617 

93,957,780 

1,274,225 

5,112,517,622 

120,237,905 

178,441,689,485 

80,220 

3,516,930 

178,445,286,635 

1,648,847 

520 

218,945 

1,868,312 
34,869,425 

243,111,928 

26 

'+      1                     +1      +        +1      +          1           1                       +1 1       1           1          +1 1      +        +1 1      +        +          , 1       , 

51,637,082 
132,325 

51,504,757 

50,360 

2,563,146,620 
50,400 

2,563,096,220 

190,905 
10,320 

180,585 
180,745 

2,510,054 

Increase  or 
Quantity 

93,479,665 

93,957,780 

455,425 

933,540 

13,983,703 

27,014,413,005 

80,220 

2,856,530 

27,011,476,255 

1,116,281 

520 

217,625 

898,136 

730,053 

18,142,726 
26 

10.25 

•   ■   •   ■ 

452,101,762 

10.23 

12,063,640 

0.42 

19,943,016,900 

14.75 

•   •   •   • 

19,943,016,900 

14.75 

343,400 

125.19 

343,400    V 

110.91 

3,854,154 

4.48 

21,280,386 

10.55 

1st  Ter 
Fiscal  Year  1943 

5,110,765,282 

s\8,m 

Decrease 
Per  Cent 

1.86 

•  •   •    ■ 

•  •   •   • 

5,111,584,082 

0.02 

106,254,202 

11.63 

205,456,102,490 
660,466 

15.14 

•   •   •   • 

205,456,762,890 

15.14 

2,765,128 
'  V,326 

67.70 

•  •   •   • 

•  ■  •   • 

2,766,448 

48.07 

35,599,478 

2.09 

224,969,202 

7.46 

224,969,202 

243,111,954 

18,142,752 

7.46 

*Compiled  from  comparative  data  of  tax-paid  products  released  monthly  by  the  Bureau  of  Internal  Revenue.  As  stated  in  the 
Bureau  s  release  The  figures  are  based  on  sales  of  revenue  sfamfys  and  do  not  represent  quantities  of  products  withdrawn  for  ron- 
sumption  of  sale. 


The  Tobacco  World 


June,  1(^43 


y^ 


Scarcities  Create  New  Problems 


By  Joseph  Kolodny, 
Execufirc  Srcrrfari/,  NATD 

IIK  coniiiic'iits  tliat  follow  do  not  appertain  to 
any  asi)octs  of  llic  War  .Manpower  Connnis- 
sion;    neitlior    do    they    deal    with    niark-ui)s 
versus   ceilin<>'s;    nor    do    thev   allude    to   anv 
phase  of  war  iJroduetion.     They  concern  themselves 
with  an  invidious  i)ractico  wliich  demands  speedy  cor- 
rection. 

The  functions  of  a  trade  association  are  not  cir- 
cumscribed. They  are,  to  a  marked  extent,  widespread 
and  farflung.  We  regard  it  as  our  duty  to  focus  the 
attention  of  the  industry^  and  trade  upon  any  issue, 
subject  or  problem  that  requires  any  consideration  or 
solution. 

In  this  instance,  we  intend  to  deal  in  a  concrete, 
realistic,  and  specific  manner  with  the  scarcity  of  many 
items  and  the  many  onerous  situations  that  spring 
therefrom. 

Basically",  the  existence  and  survival  of  a  distrib- 
utor depend  largely,  if  not  wholly,  upon  his  ability  to 
insure  a  regular  flow  of  manufactured  products  in  bulk, 
and  the  redistribution  of  these  products  in  smaller 
quantities  to  a  large  number  of  retail  outlets.  His 
normal  services,  such  as  delivery,  credit  extension,  and 
canvassing  the  trade,  are  all  inexorably  dependent 
upon  his  ability  to  '^get  the  goods."  During  ordinary 
periods,  when  there  is  an  abundance  of  merchandise, 
the  distributor  must  place  accent  upon  the  training  of 
an  alert  sales  staff;  provide  speedy  delivery;  extend 
liberal  credit ;  and  gear  up  his  business,  so  as  to  suc- 
cessfully cope  with  keen  competition. 

It  is  a  never-failing  law^  of  economics  that  the  cus- 
tomer or  the  consumer  is  always  very  much  pampered 
when  the  supply  of  merchandise  exceeds  the  demand. 
Service, ■  price,  credit,  and  the  firm's  prestige — all  of 
these  play  a  significant  and,  more  often  than  not,  a 
controlling  role  wdien  goods  are  are  plentiful. 

The  direct  opposite  is  the  case  w^hen  business  is 
conducted  in  a  seller's  market,  i.  e.,  when  there  is  a 
shortage  of  merchandise.  Tlien  the  eft'ectiveness  of 
the  sales  staff — except  as  goodwill  ambassadors — be- 
comes measurably  diminished;  price  is  no  longer  the 
controlling  factor ;  competition  loses  its  keenness ; 
there  is  no  real  need  for  exceptionally  liberal  credit 
terms;  and  the  entire  character  of  the  mercantile  en- 
deavor acquires  a  different  complexion. 

Many  unpleasant  and  offensive  pi'actices  come  into 
existence,  such  as  black  markets  and  the  use  of  scarce 
products  as  a  decoy  to  entice  customers  from  their 
regular  supi)liers,  thereby  cai)italizing  on  a  momentary 
condition.  Yet,  all  those  methods  and  childish  schemes 
are  wholly  futile,  senseless  and  hollow  in  their  attain- 
ment. 

Let  us  ^'dig  into"  the  matter.  In  our  free  society, 
anv  industi'ial  individual  niav  eni>age  in  a  business  en- 
ter])rise.  Generally  s])eaking,  that  is  the  ])rimary  aim 
and  as])iration  of  most  ambitious  young  men.  But  en- 
gaging in  a  commei'cial  enter])rise  is  not  as  sinq)le  as 
it  seems  on  the  sui'face.  It  entails  capital  investment; 
employment  of  help;  responsibility  to  ci'editors  and 
customers;  the  laborious  j)rocess  of  building  a  stand- 
ing in  the  community;  honesty  and  sincei'ity  in  all  busi- 
ness dealings;  and  th'  a])ility  to  appi'aise  the  future 
course  of  events  in  the  Imsiness  world. 


Of  course,  we  frequently  encounter  individuals 
who  think  that,  by  acipiiring  a  second-hand  truck  and 
loading  it  up  with  a  few  items,  they  automatically  be- 
come an  integral  part  of  the  business  connnunity.  It  is 
un(iuestionably  a  glowing  tribute  to  our  free  democracy 
that  an  opportunity  is  afforded  each  and  every  one  of 
us  to  exercise  our  initiative,  and  to  engage  in  any  legiti- 
mate business  venture,  however  small.  But,  compara- 
tively speaking,  very  few^  of  these  aspirants  are  able  to 
expand  their  enterprise  into  remunerative  commercial  ^\ 
undertakings.  To  a  marked  degree  this  is  ascribable  to  ^ 
the  fact  that  many  of  them  fail  to  recognize  the  elemen- 
tal requisites  to  business  success.  These  business  rudi- 
ments render  it  inqjerative  that  you  instill  and  implant 
confidence  in  your  customers;  that  you  cultivate  the 
goodwill  and  respect  of  your  suppliers;  that  you  ac- 
(juit  yourselves  in  a  manner  befitting  a  person  with 
whom  people  like  to  do  business. 

Why  all  this  lengthy  sermon?  Because  we  feel 
that  the  present  period  of  scarcity  of  many  essential 
items  will — owing  to  certain  practices — inevitably  lead 
to  serious  consequences  for  those  firms  who  utilize  the 
present  emergency,  not  to  build,  or  even  retain  busi- 
ness, but  to  weaken  their  own  structure,  as  well  as  un- 
dermine the  business  fabric  of  other  firms. 

For  exanq)le,  there  is  a  marked  shortage  of  gum. 
It  is  a  situation  that  is  well  known  to  all  distributors, 
all  retailers  and  all  consumers.  The  manufacturers 
ration  gum  to  all  customers.  The  distributor — as  a 
consequence — hasn't  enough  gum  to  gratify  even  a 
portion  of  the  requirements  of  the  customers.  Yet 
some  distributors,  senselessly,  gullibly,  thoughtlessly — 
motivated  w^holly  by  a  spirit  of  selfishness,  which  f re- 
(luently  beclouds  sound  business  judgment — deprive 
their  own  regular  customers  of  the  share  of  gum  to 
w^hich  they  are  entitled  and  offer  this  gum  to  the  cus- 
tomers of  their  conq^etitors,  thereby  seeking  to  acquire 
this  new^  trade. 

Little  do  tliese  narrows-minded  distributors  realize 
that  it  is  not  only  an  unethical,  but  a  dangerous  prac- 
tice. Their  conq^etitors  can  resort  to  identical  schemes, 
l)erhaps,  even  more  successfully.  By  furnishing  the 
conqjetitor's  customer  with  tw^o  or  three  boxes  of  gum, 
the  distributor — temporarily  at  least — garners  a  con- 
siderable portion  of  the  other  business  of  the  retailer, 
such  as  cigarettes,  tobaccos,  and  available  sundries. 
Upon  grabbing  such  an  order  (w^e  employ  this  term  in 
its  hteral  sense,  because  no  selling  effort,  in  such  in- 
stances, was  either  required  or  expended),  the  owner 
or  the  salesman  returns  to  the  office,  boasting  vain- 
gloriously  oyer  their  superb  acconqilishment.  Hon- 
estly, was  it  an  accomplishment?  Just  stop  long 
enough  to  analyze  the  entii'e  process,  and  you  will 
easily  detect  its  fallacies. 

Wlien  you  diagnose  it  studiously  and  intelligently,  f|^. 
you  wull  (juickly  conclude  that  the  i)restige  and  charac- 
ter of  your,  or  anybody  else's,  Imsiness  is  not  enhanced 
by  a  '*catch-as-catch-can"  ])olicy.  Business,  coi'ralled 
with  such  ('ase  and  ti'ickeiy,  can  be  lost  just  as  easily. 
0])])ortuiiism  sometimes  yields  ])r()fits  at  the  racetrack, 
Init  it  frequently  reacts,  like  a  Imomei'ang,  in  the 
sphere  of  business. 

Neither  you  nor  your  comi)etitor  is  in  a  position 
to  assure  the  retailer  a  i-egular  and  steady  supply  of 


Poster  Keynotes  Civilian  War  Effort 


m 


(Confiuued  on  Page  1,1) 


i|ATHER'8  DAY,  the  cigar  industry's 
own  holiday,  is  observed  this  year  by 
the  Cigar  Institute  of  America  with  a 
striking  poster  which  keynotes  the  civil- 
ian war  effort.  The  theme  of  the  poster  is  ''He 
Earned  Cigars,"  for  Dad  has  been  putting  in 
long  hours  on  farms,  in  factories  and  offices, 
making  the  weapons  with  which  his  son  is  fight- 
ing America's  battles.  Rico  Toniaso,  well- 
know^n  illustrator,  created  the  poster.  It  depicts 
Dad  as  a  ''plain"  American,  the  kind  of  man 
who  w^ould  be  equally  at  home  either  as  lathe 
operator  or  superintendent  of  a  huge  steel  mill. 
Dad's  daughter  looks  on  smilingly  while  his 
small  grandson  drives  up  in  a  toy  "jeep"  and, 
saluting,  delivers  his  Father's  Day  present  of 
cigars. 

Printed  in  eight  colors,  the  poster  is  glossy 
coated,  14  inches  wide  by  20  inches  high,  and  is 
conveniently  gunnned  on  both  front  and  back 
for  mounting  on  w^dl  case  or  displays  window\ 
It  was  printed  by  Consolidated  Lithographing 
Corporation,  and,  according  to  Henry  Voice, 
first  shipments  have  already  gone  into  the 
mails.  The  poster  is  available  only  to  manufac- 
turers and  distributors  who  are  members  of  the 
Institute.  Through  them,  the  poster  wdll  be  dis- 
tributed nationally  to  tobacco  retailers.  They 
have  been  asked  to  order  only  as  many  posters 
as  they  actually  need,  since  the  total  quantity 
ordered  was  reduced  by  almost  half  to  co- 
operate wdth  the  Government's  request  that 
present  stocks  of  poster  paper  be  conserved. 


Churchill  and  His  Favorite  Cigars 


The  Tobacco  World 


[VEK  a  period  of  ten  years,  John  M.  Rushbrook, 
who  runs  a  cigar  stand  at  120  Broadwav,  Xew 
York  City,  sold  al)out  10,000  cigars  to  Winston 
Churchill.  "No  more,  though,"  said  Mr. 
Rushbrook  sadly  to  a  Nciv  York  Sun  reporter.  "Not 
since  February  21,  1939.  To  enqihasize  his  })oint,  Mr. 
Rushbrook,  a  quiet-spoken  man,  wdio  has  been  selling 
smokes  for  thirtv-five  vears,  exhibited  one  of  his 
proudest  possessions — a  well-worn  cablegram  from 
London.    It  read: 

"Kindlv  send  another  thousand  with  slight  varia- 
tions  at  vour  discretion.    Churchill." 

On  the  back  of  the  ca])legi'am  Mr.  Rushbrook  had 
noted  the  manner  in  which  he  had  filled  the  oi-der.    He 

June,  1(^4^ 


had  sent  five  sizes  of  Air.  Churchill's  special  brand. 

Mr.  Rushbrook 's  introduction  to  Mr.  Churchill,  if 
you  can  call  it  that,  came  as  a  surprise.  There  w^as 
Mr.  Rushbrook  standing  behind  the  counter  on  Octo- 
ber 8,  1929,  wdien  who  should  come  u])  and  ask  for 
some  cigars  bur  Winston  Churchill. 

"The  perfectos  in  the  brand  he  w^anted  were  tw^o 
for  25  cents  then,"  said  Mr.  Rushbrook,  "and  the  long- 
fellows  were  three  for  50.  Xow^  the  perfectos  are  15 
cents  apiece  and  the  longfellow  s  three  for  55. 

"The  Churchill  favorites  are  my  own  brand."  Mr. 
Rushbrook  continued.  "They're  manufactured  in 
Tanq)a,  Fla.,  for  me.    Xo,  they're  not  the  most  expen- 


sive  cigars  1  carrv  bv  any  means.    Mr.  C'lmrchill  just 
liked  them,  that  was  all." 

Mr.  Kushbrook  explained  that  the  cigars  for  Mr. 
Churchill  were  half  Havana  and  half  domestic  tobacco. 

*' Maybe  that's  the  reason  Mr.  Churchill  likes 
them,"  Mr.  Rushbrook  said.  *'He  couldn't  get  any- 
thing like  that  in  England.  The  domestic  tobacco  there 
is  like  rope,  so  all  he  could  get  in  a  good  cigar  there 
was  probably  pure  Havana." 

i\Ir.  Churchill,  then  Chancellor  of  the  Exchequer, 
was  speaking  to  the  Bond  Club  of  New^  York  at  a 
luncheon  at  the  Bankers  Club  of  America,  which  is  on 
the  thirtv-eii>hth  floor  of  120  Broadway,  and  after 
luncheon  one  of  the  habitues  of  120,  w^ho  was  a  close 
friend  of  Mr.  Churchill  gave  him  one  of  the  cigars  to 
try. 

That  started  it.  For  the  first  few^  times  a  repre- 
sentative of  the  British  Consulate  used  to  come  to  Mr. 
Kushbrook's  stand  to  buy  the  cigars  for  Mr.  Churchill, 
but  later  Mr.  Churchill  cabled  his  own  orders. 

"What's  more,"  said  Mr.  Rushbi'ook,  "Viscount 
Ilinchingbrooke  all  of  a  sudden  started  to  cable  for 
some  of  Mr.  Churchill's  cigars  for  himself.  Evidently 
Mr.  Churchill  had  given  him  some." 

But  there's  a  war  on  and  Mr.  Rushbrook  feels  that 
perhaps  Mr.  Churchill  doesn't  think  he  should  spend 
his  money  outside  England  or  take  up  valuable  ship- 
ping space  with  cigars.  Mr.  Rushbrook  does  study 
news  photos,  though,  to  see  if  he  can  recognize  what 
kind  of  a  cigar  Mr.  Churchill  is  smoking  these  days. 

Early  last  year,  iri  fact,  there  was  a  storv  in  the 
papers  reporting  that  an  English  girl  who  had  turned 
out  a  record  number  of  shell  components  was  rewarded 
with  a  box  of  the  Prime  Minister's  smokes.  These,  the 
story  said,  were  Havanas,  whicli  confirmed  Mr.  Rush- 
brook's  opinion  that  Mr.  Churchill  can't  get  blends 
any  more. 


WESTERN  FIRE-CURED  SALES 

Western  District  Fire-cured  tobacco  sales  for  the 
1943  season  amounted  to  12,402,671  pounds  at  an  aver- 
age of  $14.60  per  hundred.  This  was  an  increase  of 
$2.49  over  the  average  of  the  previous  season,  and  was 
the  highest  established  for  any  year  since  1919. 

According  to  the  United  States  Department  of 
Agriculture,  gains  in  average  prices  by  grades  ranged 
up  to  $6.00  a  hundred  above  averages  of  the  previous 
season.  The  majority  of  the  grades  increased  from  $2 
to  $3,  w^ith  choice  and  fine  quality  grades  show^ing  the 
smallest  gains  and  low  quality  grades  the  largest. 

As  compared  with  the  1941  crop  in  quality,  mar- 
ketings this  season  were  comjjosed  of  a  smaller  pro- 
portion of  heavy  leaf  grades  and  a  larger  pro- 
portion of  thin  leaf  and  lugs.  Also  there  was  a  sub- 
stantial increase  in  the  percentage  of  low  quality 
grades  sold  and,  although  the  crop  this  year  contained 
a  smaller  percentage  of  green  grades,  it  was  considered 
somewhat  inferior  in  quality  to  last  year's  crop. 

The  prices  advanced  by  the  Western  Dark  Fired 
Tobacco  Growers'  Association  w^ere  increased  this 
year;  however,  their  receipts  amounted  to  oidy  12Mj 
per  cent,  of  the  total  marketings,  as  compared  with  24 
per  cent,  in  1942.  Auction  prices  were  well  above  as- 
sociation advances  for  most  grades  throughout  tlie  sea- 
son. Receipts  amounted  to  1,644,791  pounds  and  av- 
eraged .$18.57  a  hundred. 

8 


EASTERN  FIRE-CURED  SALES 

ALES  of  the  1942  crop  on  the  Eastern  Dis- 
trict Fire-cured  tobacco  nmrkets  were  slightly 
larger  in  volume  and  showed  a  general  average 
increase  of  $3.20  over  the  previous  year.  Ac- 
cording to  the  United  States  Department  of  Agricul- 
ture, producers'  sales  amounted  to  37,709,204  pounds 
and  averaged  $17.25  per  hundred.  All  grades  showed 
price  increases  ranging  from  50  cents  to  $5.  Asso- 
ciation advances  were  increased  at  the  beginning  of 
the  season  but  averages  by  grades  were  maintained  at 
levels  well  above  these  advances. 

Wrappers  were  up  from  50  cents  to  $1.50.  Heavy, 
thin,  and  short  leaf  advanced  from  $1  to  $4.75.  The 
largest  increases  occurred  in  the  lug  and  nondescript 
group  with  price  increases  from  $2.75  to  $5  per  hun- 
dred. 

Due  to  the  heavy  demand  for  certain  low  quality 
tobaccos  for  diversion  into  nicotine  sulphate  and  nico- 
tine alkaloid,  on  January  22  lug  grades  below  and  in- 
cluding X3^1  and  all  nondescript  grades  were  frozen 
foi-  the  use  of  processors  of  these  chemicals.  Growers 
delivering  these  grades  to  auction  floors  w^ere  assured 
fair  prices,  based  on  the  averages  paid  prior  to  the 
elfective  date  of  the  order. 

The  general  (juality  of  the  crop  was  slig'htly  better 
than  last  year.  The  major  difference  was  the  larger 
amount  of  brown  and  dai'k  coloi*ed  oiferings  delivered 
and  a  proi)ortionate  decrease  in  the  volume  of  green 
gi'ades  marketed. 

The  Eastern  Dai'k  Fired  Tobacco  Growers'  Asso- 
ciation received  4,492,119  pounds  or  11.91  per  cent,  of 
all  tobacco  auctioned.  The  Association  average  w^as 
$20.94.  Estimated  country  sales  totaled  3,215,629 
l)Ounds,  averaging  approximately  $21.40  per  hundred. 


Trade  Concerned  Over  Cigar  Shortage 


LIGGETT  &  MYERS  RENEWS 

Liggett  &  ;Myers  Tobacco  Co.,  through  Newell 
Enmiett  Co.,  has  renewed  the  ''Fred  Waring  in 
Pleasure  Time  with  Victory  Tunes"  program  for  52 
weeks  over  the  full  XBC  network,  effective  June  14. 
The  program  advertises  Chesterfield  cigarettes. 

Waring  and  His  Pennsylvanians  have  been  spon- 
sored by  Liggett  &  Myers  continuously  since  June, 
1939.  Since  that  time,  the  broadcasts  (Mondays 
through  Fridays,  7  P.  M.,  EWT)  have  attracted  a 
constantly  expanding  audience,  through  the  musical 
excellence  of  the  band,  choral  sections  and  soloists, 
aided  by  the  introduction  of  novelty  features. 

During  the  past  two  years  Waring-  has  added  to 
the  program's  general  appeal  by  writing  and  present- 
ing original  songs  for  a  large  number  of  colleges  and 
schools.  Recently  he  has  composed  melodies  for  many 
service  branches  and  military  groups.  At  present,  the 
orchestra  is  devoting  each  broadcast  period  to  favorite 
tunes  of  the  armed  forces  selected  by  a  poll  taken  at 
each  camp  or  post. 

On  December  7, 1942,  the  first  anniversary  of  Pearl 
Harbor,  the  AVaring  broadcast  was  used  as  the  occa- 
sion for  the  first  coast-to-coast  mass  induction  of  avia- 
tion cadets.  Two  thousand  students,  meeting  in 
groups  in  128  radio  studios  across  the  country  and  in 
Honolulu,  took  the  oath  as  it  was  read  by  Lieut.  Com- 
mander Albert  F.  Rice  from  the  Vanderbilt  Theatre 
stage  in  New  York. 

The  Tobacco  World 


5 

f 


5 


&    m 


By  Ekic  Calamia, 
President  Retail  Tobacco  Dealers  of  America 

HE  most  important  task  we  are  facing  is  that 
of  winning  the  war.  This  is  so  clear  and  so 
obvious  that  it  recjuires  no  emphasis.  There 
are  problems  that  confront  us  as  individuals 
and  as  niembers  of  the  tobacco  trade.  We  recognize 
that  dedication  to  the  war  effort  has  first  call  upon  all 
Americans;  nevertheless,  we  nmst  be  resourceful,  ener- 
getic and  alert  enough  to  adjust  our  business  to  a  war 
economy. 

One  of  the  adjustments  that  we  are  faced  wdth  is 
the  necessity  of  adapting  our  businesses  to  the  scarcity 
of  some  types  of  merchandise  sold  in  our  stores.  This 
scarcity  can  generally  be  attributed  to  one  of  two 
causes — actual  lack  of  the  basic  ingredient  or  shortage 
of  labor. 

I  w^ant  to  take  a  few  minutes  to  discuss  this  with 
you  and  I  honestly  believe  that  when  I  have  finished 
most  of  you  wall  feel  as  I  do — that  compared  to  the 
sacrifices  demanded  of  othei*  types  of  business,  we  are 
pretty  fortunate  as  an  industry. 

According'  to  best  available  information,  w^e  do  not 
need  to  be  concerned  about  cigarettes,  as  there  is  every 
indication  that  the  cigarette  manufacturer  will  be  able 
to  step  up  production  to  keep  pace  wdth  the  demand. 
This  is  true,  in  spite  of  tlie  fact  that  cigarette  consump- 
tion continues  yearly  to  enjoy  substantial  gains.  So 
far  there  has  been  sufficient  cigarette  tobacco  available, 
and  as  this  branch  of  the  industry  is  highly  mechanized, 
labor  has  not  proved  to  be  a  serious  problem. 

The  same  can  be  said  concerning  smoking  tobacco. 
Manufacturers  of  this  commodity  have  been  faced  with 
radical  i)ackaging  changes,  but  our  domestic  supply  of 
tobacco  continues. 

It  is  an  entirely  different  story  when  we  consider 
the  supply  of  cigars.  I  am  safe  in  assuming  that  short- 
ages in  this  branch  of  our  trade  are  of  serious  concern 
to  all  retailers.  They  should  be.  For  several  years 
the  cigar  industry  has  been  doing  splendid  promotional 
work  to  gain  more  cigar  smokers,  the  results  of  which 
are  now  beginning  to  sliow^  and  wdth  the  public's  in- 
creased purchasing  power,  the  demand  for  cigars  has 
grown  substantially,  particularly  in  dollar  volume. 
The  demand  has  grown,  but  the  supply  has  diminished 
because  of  lack  of  labor. 

We  have  every  reason  to  believe  the  condition  will 
not  improve  materially  until  tiie  war  is  won.  How- 
ever, the  cigar  industry  has  made  gains  w^hich  they 
nmst  capitalize  on.  It  is  important  that  the  manufac- 
turer maintain  the  largest  output  possible  to  meet  not 
only  the  needs  of  the  armed  forces  but  that  of  the  home 
front.  This  is  an  ideal  time  for  the  manufacturer  to 
take  advantage  of  the  situation  and  to  file  his  products 
under  fair  trade  contracts  so  as  to  insure  that  there 
will  be  no  return  to  the  chaotic  price  conditions  of  a 
few  years  ago,  which  resulted  in  a  drop  of  consumption 
to  the  lowest  production  figures  in  this  country's  cigar 

history. 

In  the  average  retail  store  the  sale  of  accessory 
lines  constituted  a  substantial  source  of  profit.  We  are 
witnessing  the  rapid  decline  of  all  such  merchandise. 
Pipes,  pipe  racks,  pouches,  tobacco  humidors,  ash  trays 
and  lighters  are  scarcer  than  the  proverbial  ''hen's 
teeth."  This  is  due  to  the  fact  that  the  materials  nec- 
essary for  the  manufacture  of  these  items,  such  as 

June,  I9.f3 


ERIC  CALAMIA 


rubber  and  metals,  are  on  the  Government's  priority 
lists.  Shortages  of  candy,  ice  cream  and  soft  drinks 
also  seriously  affect  the  profit  income  of  many  re- 
tailers. 

Earlier  in  the  war  a  statement  that  300,000  re- 
tailers must  necessarily  become  w^ar  casualties  was 
accepted  as  a  fact.  However,  thus  view^point  has 
changed.  There  is  every  indication  on  the  part  of  the 
Government  that  the  continued  survival  in  business  of 
the  small  independent  retailer  is  necessary  in  order  to 
insure  a  stable  post  war  economy. 

Consequently,  there  has  been  renewed  activity  by 
the  small  businessmen's  connnittees  of  Congress  for 
the  purpose  of  considering  means  of  affording  to  small 
business  all  possible  protection  to  insure  its  contin- 
uance. I  am  hopeful  that  nmch  good  w411  be  afforded 
our  retailers  through  these  connnittee's  actions.  Re- 
cently your  national  association  was  called  to  Wash- 
ington to  attend  a  hearing  before  the  Senate  Com- 
mittee. This  is  another  indication  of  a  progressive 
.attitude  on  the  part  of  Government  in  recognizing  rep- 
resentative trade  associations  as  the  voice  for  their 
industry  and  a  source  of  competent  information. 

We  all  subscribe  to  the  philosophy  of  first  things 
first,  and  now  that  the  necessary  stride  of  production 
for  the  direct  w^ar  effort  has  been  reached,  the  Govern- 
ment can  afford  to  think  of  the  needs  of  the  home  front 
in  order  that  w^ar  production  may  be  sustained  and  con- 
tinued. To  this  end,  the  Office  of  Civilian  Supply  is 
being  reorganized  so  that  a  better  ratio  of  civilian 
goods  may  be  made  available  at  the  earliest  possible 
moment. 

I  know  most  of  us  have  wondered  where  we  are 
heading — what  will  be  our  chance  for  survival.  I  per- 
sonally am  most  optimistic  about  our  future,  for  in 


L  O  R  I  L  LAR  D'S      POPULAR      LEADERS 


ferred 

by  millions  of  smokers  — 


a  fine-tasting  cigarette 

ZjOtVffSt    IN  TARS  AND  RESINS 
/jOWffSt    IN  NICOTINE 


AS  SHOWN  IN  IMPARTIAL  READERS  DIGEST  TESTS 


Ji 


%K 


spite  of  the  conditions  wliich  prevail  in  our  industry 
and  which  I  have  hrieflv  outlined  to  vou,  I  am  confident  ' 
that  the  resourcefulness  of  the  independent  merchant 
will  help  liim  in  meeting'  these  problems.  However,  we 
must  not  lose  sight  of  the  fact  that  collectively  we  can 
be  a  treniendous  influence  for  good  both  to  ourselves 
and  to  the  entire  trade. 

May  victory  and  peace  come  to  our  country  in  the 
verv  near  future  and  with  it  a  return  to  a  svsteni  of 
free  enterprise  guaranteeing  fair  profit  to  all  the  busi- 
nessmen of  America. 


SCHUBERT  PROGRAM  OVERSEAS 

Paul  Schubert,  news  analyst  sponsored  by  Benson 
and  Hedges  for  their  Virginia  Rounds  cigarettes 
(through  Duane  Jones  Co.,  N.  Y.)  over  the  Mutual 
network  (Mondays  through  Fridays  10:30  to  10:45 
P.  M.,  EWT)  will  have  some  of  his  broadcasts  beamed 
overseas  bv  the  OWI  ''so  that  our  bovs  overseas,  as 
well  as  the  English  speaking  people  of  the  British 
Isles  and  tlie  continent  may  get  a  first-hand  picture  of 
what  Americans  are  listening  to.'' 

Schubert's  voice  will  be  no  newcomer  to  the  conti- 
nent where  he  has  been  heard  for  some  time  tln-ough 
the  facilities  of  the  British  Broadcasting  Corpoi-ation. 

The  Mutual  network  connnentator  will  not  do  spe- 
cial broadcasts  for  the  Oflfice  of  War  Infoi-mation.  OWI 
experts  who  monitored  Schubert's  broadcasts  found 
that  his  material  and  delivery — ])ainstaking,  factual, 
never  sensational — had  the  qualities  that  made  it  suit- 
able for  transmission  overseas. 

10 


BAYUK  MANAGEMENT  UPHELD 

The  management  of  Bayuk  Cigars,  Inc.,  was  up- 
lield  overwhelmingly  at  the  annual  stockholders  meet- 
ing (May  ')),  which  voted  down  a  proi)osal  to  elect  di- 
rectors of  the  comi)anv  bv  cumulative  votinu-. 

The  proposed  amendment  to  the  by-law\s,  opposed 
by  the  Bayuk  management,  was  defeated  l)y  a  vote  of 
2()4,r)87  to  2r),r)21,  the  tally  against  being  91  i)er  cent,  of 
the  shares  voted. 

All  present  members  of  tlie  Board  of  Directors 
were  re-elected.  They  are  Samuel  Bayuk,  Thomas  E. 
Brittingham,  Jr.,  Samuel  B.  Lewis,  Harry  J.  Loman, 
Alfred  I.  Mendelsohn,  Robert  L.  Montgomery,  Jr.,  a! 
Jos.  Newman,  James  A.  O'Brien,  John  A.*  Snyder 
Jonathan  Vi])ond  and  Harry  P.  AVurman. 

To  Bayuk  Cigars,  Inc.,  was  presented  the  grand 
award  for  safety  in  the  five-county  Philadelphia  area, 
at  the  May  26th  night  session  of  the  ninth  annual 
Regional  Safety  Conference  at  the  Bellevue-Stratford 
Hotel.  The  company  did  not  lose  a  single  man-hour 
due  to  accidents  in  the  first  quarter  of  1943.  The  plant 
employs  5000.  ^ 


MEXICAN  CROP  LARGER 

The  1942-43  tobacco  crop  in  Mexico  is  estimated 
by  private  agencies  to  be  about  seven  jjer  cent,  larger 
than  the  small  1941-42  crop  but  ai)proximatelv  30  per 
cent.  l)elow  the  aveiage  i)roduction  dui'ing  'the  five 
years  preceding.  Domestic  consumption  of  tobacco 
products  has  continued  to  inci'ease,  carrv-over  stocks 
on  March  1  were  substantially  lowei-  tJian  the  high 
level  of  recent  years,  and  an  active  demand  for  new- 
crop  leaf  is  antici])ated,  according  to  rejjorts  reaching 
the  OflPice  of  Foreign  Agricultuial  Relations. 

The  1942-43  crop  is  estimated  at  about  32,000,000 
l)ounds,  as  compared  to  the  1941-42  crop  of  29,800,000 
pounds,  and  the  preceding  five-vear  average  produc- 
tion of  45,500,000  pounds.  The  1942-43  i)i-oduction  of 
dark  types  has  l)een  sevei-ely  afl'ected  bv  drought  con- 
ditions 111  the  State  of  Vera  Cruz  and  is  one  of  the 
smallest  on  record. 


HILDEGARDE  FOR  B.  &  W. 

A  former  NBC  favorite,  '^Beat  the  Band,"  re- 
turns to  the  network  Tuesdav,  June  15,  i-eplacing  the 
vacationing  Red  Skelton  in  the  Brown  &  Williamson 
sponsored  half-houi-,  10:30  to  11  P.  M.  Featured  on 
the  show  will  be  Hildegarde,  with  Bob  Grant's  or- 
chestra supplying  the  music. 

The  sunmier  series  will  give  Hildegaixle  her  first 
starring  radio  role.  She  will  act  as  mistress  of  cere- 
monies in  addition  to  her  singing  assignment.  Bob 
(jraiit  has  long  been  identified  with  Hildegarde  in  her 
supper  club  engagements. 

''Beat  the  Band"  will  origiimte  in  Radio  City  with 
Parker  Gibbs  directing  production. 


JOHN  B.  ADT 

John  B.  Adt,  president  of  John  B.  Adt  Co.,  manu- 
facturers of  tobacco  machinerv,  died  suddenly  at  his 
home  in  Roland  Park,  Baltiniore,  on  April  28.  He 
was  48  years  old.  The  business  was  founded  bv  his 
grandfather,  of  the  same  name.  He  studied  at  Balti- 
moi-e  Polytechnic  Institute  and  Johns  Hoi)kins  Uni- 
versity l)efore  embarking  on  his  business  career. 

The  Tobacco  World 


# 


<  - 


m. 


4» 


33  million  fathers:  Buy  a  billion  in  BONDS 


June,  /y-/.,' 


Ji 


RTDA  OFFICERS  RE  ELECTED 


ISQEI® 


IS  so 


KING  EDWARD  has  long  been  one  of  the  most 
dependable  profit  makers  the  cigar  industry 
has  ever  known  .  .  .  because  it's  so  popular. 

And  right  now  there  are  occasions  when 
^u  have  some  difficulty  in  maintaining  your 
stocks  of  KING  EDWARD  .  .  .  because  it's  so  popular 
with  Army,  Navy  and  civilians. 

We're  making  every  effort  to  keep  everybody 
supphed,  despite  ^var    * — ^"~~~^—- .^..^^ 
problems.  But  when  / gCZ^      .^^  «.*»*^"'^ 
your  stocks  of  KING   /  ^ET  ^^f^'M^^^ 
EDWARD  run  low  re'  J  "^"^ 

member — it's  be^ 

cause  KING  EDWARD 
is  so  popular. 


JRO.  H.  SWISHER  &  SOR,  IRC.  e^^^vt  THanu^actttntnA  Jacksonville,  Florida 


OUR  HIGH-GRADE  NON-EVAPORATING 
CIGAR  FLAVORS 

Make  tobacco  mellow  and  smooth  in  character 
and  impart  a  most  palatable  flavor 

FLAVORS  FOR  SMOKING  and  CHEWING  TOBACCO 

Write  for  List  of  Flavors  for  Special  Brands 
BETUN,  AROMATIZER,  BOX  FLAVORS.  PASTE  SWEETENERS 

FRIES  &  BRO.,  92  Reade  Street,  New  York 


CIGAR  BOXES 


Tel.  Algonquin  4-9532 


jlJft^^^lSc^ 


Established  1875 


{Continued  from,  Page  3) 
mated  1942  production.  The  U.  S.  and  Great  Britain 
have  been  the  principal  markets  for  Latakia  tobacco 
for  many  years,  but  exports  since  the  war  began  have 
been  confined  largely  to  the  U.  S.,  which  has  taken  in- 
creased quantities  averaging  about  4.1  million  pounds 
annually  during  the  last  three  years.  The  inability  to 
export  tobacco  because  of  shipping  shortage  has 
caused  a  serious  economic  problem  for  a  large  segment 
of  the  population  of  the  Latakia  district  who  are  de- 
pendent on  the  production  and  marketing  of  aromatic 
leaf  for  a  livelihood. 


j^ 


RIC  CALAMI  A  was  re-elected  president  of  the 
Retail  Tobacco  Dealers  of  America,  Inc.,  at 
the  annual  meeting  last  month;  all  the  other 
officers  and  directors  were  re-elected  alono- 
with  him.  Bernard  Garfinkel  continues  as  executive 
vice-president,  William  A.  Hickey  as  treasurer,  and 
Malcolm  L.  Fleischer,  on  leave  of  absence  with  the 
armed  forces,  as  secretary. 

Included  on  the  board  of  directors  are :    John  J. 


Louis;  Harold  C.  Dean,  Wilmington,  Del.;  Bernard 
Garfinkel,  Chicago;  E.  W.  Gibbs,  Birmingham,  Ala.; 
Fred  Griffiths,  New  York  City;  James  J.  Head,  New 
York  City;  William  A.  Hickey,  Davenport,  Iowa;  Ber- 
nard B.  Horowitz,  New  York  City;  Harry  W.  Johnson, 
St.  Paul;  Sanmel  Katz,  Brooklyn;  Joseph  Kolezar| 
Omaha ;  Lou  Liberman,  New  York  City ;  John  Maute, 
Chicago ;  Joseph  Pazen,  Jersey  City ;  H.  Esmond  Row- 
ley, Boston;  John  F.  Snyder,  Buffalo;  Oscar  Haag, 
Cleveland;  Nat  Schultz,  New  York  City;  Harry  T. 
Tint,  Philadelphia;  Moe  Weinstein,  New  York  City, 
and  Ralph  Schuyler  Williams,  New  York  City. 

Honorary  vice-presidents  are:    Oscar  R.  Andren, 
Portland,  Me. ;  Fred  H.  Bari-ows,  Providence,  R.  I. ;  W. 
Arthur  Briggs,  Baltimore;  Burt  Burtaine,  Jamaica,' 
N.  Y.;  Joseph  Bushell,  New  York  City;  Raymond  Carl- 
son, Butte,  Mont. ;  Wolf  Cohen,  Boston ;  Bert  Cunning- 
ham, Cincinnati ;  C.  H.  Demuth,  Lancaster,  Pa. ;  Ben- 
jamin B.  Deutsch,   Hoboken,   N.   J.;   Ed  Dillon,   St. 
Louis ;  L.  Eastep,  Albuquerque,  N.  M. ;  R.  0.  Fielding, 
Seattle,  Wash. ;  J.  J.  Gayden,  Columbia,  S.  C. ;  Larry 
Goodman,  Milwaukee;  Paul  H.  Graham,  Springfield, 
111.;  Irvmg  Green,  Seattle;  E.  A.  Haddad,  Charleston, 
W.  Va.;  H.  G.  Hall,  Erie,  Pa.;  Max  Hoppenrath,  Min- 
neapolis; George  Jones,  Philadelphia;   T.  X.  Jones, 
Mankato,  Minn. ;  Emil  Klein,  Cleveland ;  George  Kuntz 
Fort  Wayne,  Ind.;  M.  A.  La  Fond,  Detroit;  B.  g! 
Leischardt,  Bowling  Green,  Ky. ;  Fred  Lintz,  Roches- 
ter, N.  Y.;  Joseph  Loeser,  Chicago,  111.;  E.  Luethge, 
bt.  Paul,  Mmn.;  W.  H.  Mclnerney,  Cheyenne,  Wyo.; 
Herbert  Middleton,   Philadelphia;   Jack   Miller,   New 
York  City ;  Charles  J.  Moye,  Pittsburgh,  Pa. ;  Joseph 
H.  Peretti,  Boston;  A.   Richwagon,   Boston;   Robert 
Kiemenschneider,  Chicago ;  James  Ross,  Denver,  Colo. ; 
^'^^,-^\t^2^^^^^'  Duluth,   Minn.;  R.  J.   Seidenberg, 
Buffalo,  N.  Y. ;  Doane  R.  Shaw,  San  Francisco ;  A   L. 
bhepston,  San  Francisco;  Ed  Snyder,  New  York  Citv 
L.  G.  Verrette,  Manchester,  N.  H. ;  Ralph  Watkins,  Bel 
ti^oit;  I    A\einberger,  Los  Angeles;  Jacob  W^ishman, 
Rochester,  N.  Y. ;  Herman  Wolsky,  Newark,  N.  J.,  and 
1.  L.  Zimmerman,  Los  Angeles. 


EL  SALVADOR  TOBACCO  PRODUCTION 

Production  of  tobacco  in  El  Salvador  in  recent 
years,  principally,  low-grade  dark  types,  is  estimated 
by  responsible  sources  to  have  averaged  between  1.1 
and  1.3  million  pounds  annually  from  a  planted  acreage 
ot  between  2000  and  2400  acres.  The  production  of 
American-type  flue-cured  leaf  has  been  expanded  to 
meet  an  increased  demand  for  better  quaHty  cigarettes, 
and  a  sharp  increase  in  imports  of  poor  quality  dark 
leat  from  Honduras  has  been  necessary  to  supplement 
the  production  of  native  types. 

The  Tobacco  World 


•    • 


4ft 


m 


When  they  step  up 

to  your  counter, 

be  sure  they— 


Make  a  daTe  with  MODE 


SCARCITIES  CREATE  NEW  PROBLEMS 

(Contiuued  from  page  6) 


gum.  Furthermore,  the  manufacturer  of  gum — and  he 
should  know — could  not  possibly  assure  you  or  your 
competitor  an  uninterrupted  supply  of  a  specific  num- 
ber of  boxes  of  gum.  W^hy  ?  Because  the  Food  Ad- 
ministration, at  Washington,  has  asked  the  confection- 
ery industry  (including  chewing  gum  manufacturers) 
to  accord  preference  to,  primarily  (a)  the  armed  forces 
and  (b)  more  favorable  treatment  of  areas  with  war 
industries,  with  the  remainder,  (c)  to  be  allotted  for 
ordinary  civilian  consumption.  Since  the  armed  forces 
are  rapidly  expanding,  and  more  and  more  people  are 
being  recruited  into  war  plants,  you  can — without  be- 
ing a  wizard — easily  size  up  the  situation. 

It  adds  up  as  follows :  The  amount  of  confection- 
ery products  to  be  available  for  civilian  consumption, 
during  1943,  will  be  extremely  limited.  In  the  light  of 
such  a  condition,  what  practical  purpose  is  served  by 
making  a  commitment  to  a  new  account  (except  to  an- 
noy your  competitor)  when  the  cards  are  stacked 
against  you?  You  will  find  a  fortunate  businessman 
and  an  astute  *' salesman''  if  you  succeed — during  the 
present  crisis — in  retaining  your  own  trade. 

Whatever  applies  to  confectionery  and  gum  per- 
tains equally — but  perhaps  not  as  acutely  at  the  mo- 
ment— to  cigars,  pipes,  blades,  flashlights,  and  a  con- 
siderable number  of  other  items.  While  there  is 
nothing  on  the  horizon,  right  now,  which  indicates  a 
need  for  rationing  cigarettes  and  tobaccos,  even  in  this 
case  it  is  not  wise  to  overextend  oneself. 

We  have  dwelt  merely  on  the  scarcity  of  merchan- 
dise. We  could  have — as  you,  of  course,  realize — gone 
into  many  other  aspects  of  the  situation,  by  laying 
stress  on  the  manpower  problem,  the  motor  vehicle 
situation,  the  gasoline  and  tire  perplexities — and  many 
others  to  further  emphasize  the  utter  stupidity  of  em- 
ploying methods  which  merely  undermine  and  destroy, 
but  do  not  lastingly  inure  to  your  own  economic  well 
being. 

In  summing  up,  therefore,  let  us  counsel  you  not 
to  attempt  to  capitalize  on  momentary  and,  may  we 
say,  rapidly  shifting  situations.  Do  not  try  to  under- 
mine the  next  man's  business.  Use  your  intelligence, 
ability,  talent  and  foresight  to  sustain,  safeguard  and 
preserve  your  own  position.  If  you  can  do  that,  while 
the  war  lasts,  and  come  out  unscathed,  you  will  be  a 
** miracle  man." 


SPRUCE    LUMBER 

for  CIGAR  BOXES 


It's  Brighter 
It's  Lighter 
It's  Better 


for  the  Eye 
for  Shipping 
for  the  Cigars 


V  SPECIFY   SPRUCE 

Uptegrove  Lumber  Co. 

Cigar  Box  Lumber  for  70  years 
15  Washington  St.  Newark,  N.  J. 


EsublUhtd    1886 


"BEST  OF  THE  BEST" 


Maaofacturad    bjr 


A.  SANTAELLA  &  CO. 


Office,  1181  Broadway,  New  York  City 

FACTORIES:  Tampa  and  Keg  West.  Florida 


AUTOKRAFT 

CIGAR    BOXES 


Boite  Nature 
Cedar  Chests 


Novelty 
Wrapped 


Are  Outstanding  In 
Ouality-De  sign-Cost 

AUTOKRAFT  BOX  CORP. 


Lima,  Ohio 
Chicago,  111. 
Detroit,  Mich. 


Hellam,  Ha. 


Hanover,  Pa. 

Philadelphia,  Pa. 

Wheeling,  W.  Va. 


June,  1943 


tS 


Tobacco  Merchants'  Association 


Registration  Bureau,  NtVyoi 


ison  Ave. 
YORK  CITY 


Schedule  of  Rates  for  Trade  Mark  Services 
Effective  April  1,  1916 
Registration,  (see  Note  A),      $5.00 

Searcli,  (see  Note  B),        1.00 

Transfer,  2.00 

Duplicate  Certificate,  2.00 


Note  A— An  allowance  of  S2  will  be  made  tu  members  of  the  Tobacco  Mer- 
chants Association  on  each  registration. 

Note  B— If  a  report  on  a  search  of  a  title  necessitates  the  reporting  of  more 
tu-^  *-.>  ^in>  ♦;4-J«.c  Kiif  loco  tViQ"  tw*>ntv.nrie  ^21 V  an  aHHjtinna]  charge  of  One 
Dollar  ($1.00)  will  be  made.  If  it  necessitates  the  reporting  of  more  than  twenty 
(20;  titles,  but  less  than  thirty-one  (31).  an  additional  charge  of  Two  Dollars 
($2.00)  will  be  made  and  so  an  additional  charge  of  One  Dollar  ($1.00)  will  be 
made  for  every  ten  (10)  additional  titles  necessarily  reported. 


NEW  REGISTRATION 
FARADAY: — 46,955.     For  all  tobacco  products, 
lev  &  Co.,  Syracuse,  X.  V.,  on  April  2(>,  194.1 


Registered  by  Fin- 


TRANSFERRED  REGISTRATIONS 

NICHAVO: — 46,590  (T.  .M.  A.).  For  all  tobacco  products.  Regis- 
tered JJeceiid)er  31,  1930,  by  A.  H.  Finley,  Scranton,  Pa.  Trans- 
ferred to  Harvey's,  Inc.,  Syracuse,  N.  Y.,  and  re-transferred  to 
F^inley  &  Co.,  Syracuse,  N.  V.,  on  April  23,  1943. 

MICHAEL  FARADAY:— 12,827  (The  Trade-Mark  Record).  For 
cigars.  Registered  June  13,  1893,  by  Geo.  S.  Harris,  Philadelphia, 
i*a.  Through  mesne  transfers  from  American  Litho.  Co.,  Xew 
York,  N.  Y.  (successors  to  Geo.  S.  Harris,  original  registrant),  ac- 
quired by  Napoleon  Cigar  Co.,  Oneida,  N.  Y.  Re-transferred  to 
F'inley  &  Co.,  Syracuse,  X.  Y.,  on  February  10,  1943. 

OLD  TAVERN: — 23,746  (Tobacco  World  Registration  Bureau). 
F'or  cigars,  cigarettes,  cheroots,  stogies,  chewing  and  smoking  to- 
bacco. Registered  Januarv  19,  1912,  by  Wm.  Steiner  Sons  &  Co., 
Xew  York,  N.  Y.  Transferred  on  May  19,  1943,  by  Consolidated 
Lithographing  Co..  Brooklyn,  X.  Y.  (successors  to  Wm.  Steiner 
Sons  &  Co.,  original  registrants),  to  Scranton  Tobacco  Co.,  Scran- 
ton. Pa.,  for  cigarettes,  chewing  and  smoking  tobacco,  the  trans- 
ferror retaining  the  same  for  cigars,  cheroots  and  stogies. 

BITTNER'S  STRAIGHTS:— 46,944  (T.  M.  A.).  For  cigars.  Reg- 
istered F^ebruary  20,  1943,  by  Minkoff  Leaf  Tobacco  Co.,  Lancaster, 
Pa.  Transferred  to  F>ank  B.  XuU,  Jr.,  Lancaster,  Pa.,  on  April  12, 
1943. 

BITTNER'S  SPECIAL:— 46,945  (T.  M.  A.).  For  cigars.  Regis- 
tered February  20,  1943,  by  Minkoff  Leaf  Tobacco  Co.,  Lancaster, 
Pa.  Transferred  to  F>ank  B.  XuU,  Jr.,  Lancaster,  Pa.,  on  April  12, 
1943. 

BLACK  OUT:— 46,929  (T.  M.  A.).  F^or  all  tobacco  products.  Reg- 
istered December  8,  1942,  by  A.  F'inley,  Syracuse,  N.  Y.  Trans- 
ferred to  F'inley  &  (3o.,  Syracuse,  N.  Y.,  on  F^ebruary  19,  1943. 


Internal  Revenue  Collections  for  April 

Source  of  Revenue  1943 

Cigars,  including  floor  tax    $  2,211,889.86 


Cigarettes,  including  floor  taxes 

Snuff    

Tobacco,  chewing  and  smoking   

Cigarette  papers,  tubes  and  leaf  dealer 
penalties    


69.882.554.88 
693.747.78 
3.830,538.52 

125,206.56 


1942 

$  1,194,428.00 

56,487,570.95 

726,281.86 

4,282,333.64 

175.786.06 


ZIPPO  HARD  LIGHTER  FLINTS  DISPLAY 

OiK'  of  the  busiest  silent  salesmen  to  make  its  ap- 
pearance this  year  is  tlie  atti'active  easel  back  country 
card'- displaying-  Zi])|)o  bard  li^i»htei'  flints.  Brou.i>bt  out 
by  Zii)i)o  Manufactui'ino-  Co.,  of  Bradford,  Pa.,  crea- 
tors of  the  wiiidpi'oof  lighters  of  the  same  name,  Zippo 
flints  ,i^'et  their  (piality  and  long*  life  fi'on'i  their  liard- 
ness  and  their  exti'a  len.i>th. 

The  colored  display  card  carries  three  dozen 
glassine  enveloi)es,  each  containing'  four  Zippo  flints. 

Another  Zi])po  replacement  item  now  available  is 
an  extra  ^'asbestosized''  wick,  made  especially  for  the 
ligliters.  Users  of  the  lighters,  depi'ived  of  their  serv- 
ice tbrough  carelessness  or  accident  to  tlie  wicks,  liave 
shown  their  ap])reciation  of  the  availability  of  a  new 
wick  in  emergencies  at  a  nominal  cliarge. 

14 


TOBACCO  TRADE  ORGANIZATIONS 


TOBACCO  MEKCIIANTS  ASSOCIATION 
OF   UNITED  STATES 


JESSE  A.  BLOCII,  Wheeling,  W.  Va President 

WILLIAM  BEST.  New  York,  N.  Y Chairman  Executive  Committee 

ASA  LEMLEIN.  New  York,  N.  Y Treasurer 

CHARLES  DUSMKIND,  New  York.  N.  Y Counsel  and  Managing  Director 

Headquarters,  341  Madison  Ave.,  New  York  City 

CIGAR  INSTITUTE  OF  AMERICA 

ALBERT  H.  GREGG   President 

EVERETT    MEYER    Vice-President 

D.   EMIL  KLEIN   Treasurer 

SAMUEL    BLUMBERG    Secretary 

H.    W.   McHOSE    Director 

Headquarters,  630  Fifth  Ave.,  New  York  City 

THE  NATIONAL  ASSOCIATION  OF  TOBACCO 
DISTRIBUTORS,  INC. 

FRED  W.  WINTER  Chairman  of  the  Board 

J.    RENZ    EDWARDS    President 

xiK-vuv    rrTVcn-'  4.«,*«*i~»i.  V^-^-  t» — •<      t 

-»ix-i*^AVA         vj\^*%iw»A »%^%=ilrf  T»  r%  • .a...    >   lWV*XlC!MliCIlt 

STANLEY    STACY    Treasurer 

JOSEPH  KOLODNY,  200  5th  Ave.,  New  York,  N.  Y Executive  Secretary 

NATIONAL  BOARD  OF  TOBACCO  SALESMEN'S 

ASSOCIATIONS 

BEN  L.  LASCHOW,  862  East  Fifteenth  St.,  Brooklyn,  N.  Y President 

K.  L.  McCORMICK.  52  Klein  Ave.,  Trenton,  N.  J First  Vice-President 

W.  H.  KOCH.  1404  Mt.  Royal  Ave.,  Baltimore,  Md Second  Vice-President 

ALBERT  FREEMAN,  25  West  Broadway,  New  York,  N.  Y Treasurer 

RETAIL  TOBACCO  DEALERS  OF  AMERICA,  INC. 

ERIC  CALAMIA.  233  Broadway,  New  York,  N.  Y President 

CLIFFORD  M.   DAWSON   Treasurer 

MALCOLM  FLEISHER Secretary 

SEIGFRIED   F.    HARTMAN    Counsel 

CIGAR  MANUFACTURERS  ASSOCIATION  OF  AMERICA. 
INC.,  200  Fifth  Ave.,  New  York,  N.  Y. 

ALVARO  M.   GARCIA   President 

WALTER  E.   POPPER  Treasurer 

SAMUEL  BLUMBERG   General   Counsel 

Executive    Committee— Alvaro    M.    Garcia    (Ex-Ofificio),    D.    Emil    Klein,    Everett 
Meyer,  Walter  Popper,  Arthur  A.  Schwartz  and  Harry   Wurman. 

THE  YORK  COUNTY  CIGAR  MANUFACTURERS 

ASSOCIATION 

CHARLES  STUMP,  Red  Lion.  Pa President 

ARTHUR  McGUIGAN,  Red  Lion,  Pa Vice-President 

RUSSELL  S.  STINE.  Red  Lion,  Pa Secretary 

A.  S.  ZIEGLER,  Red  Lion,  Pa Treasurer 

FLORIDA  CIGAR  MANUFACTURERS  ASSOCIATION 

ARMANDO   RODRIGUEZ    President 

FRANCISCO  GONZALEZ  Vice-Pr"ideSt 

w.  »  xT.rf;o y>Y   'A  V'^W  "r^ ^ Treasurer 

FRANCIS  M.  SACK,  Tampa,  Fla Secretary 

INDEPENDENT  RETAIL  TOBACCONISTS' 
ASSOCIATION 

JfAT   SCHULTZ         President 

^^^^J'r^^.t^^JAV    First  Vice-President 

i^Y.WS^^^"^^^'^^     Third  Vice-President 

?Pi\^AP^T.^^^^EL    Financial  Secretary 

ALEXANDER    DAVIS    Treasurer 

BERNARD  BERNSTEIN,  42  Broadway,  New  York,  N.  Y Secretary 

TOBACCO  SALESMEN'S  ASSOCIATION  OF  AMERICA.  INC. 

EDWARD  W.    ROSENTHAL   President 

HARRY    ABRAMS    Treasurer 

LEO  RIEDERS,  604  W^est  162nd  Street,  New  York,  N.  Y Secretary 


( ( 


COUNTERSPY"  ON  MAIL  POUCH 


Mail  Poucli  To])acco  CoHi])aHy,  AVlieeliHi*',  AV.  Va., 
has  renewed  ''C'oinitersi)y''  oh  the  Blue  Network  for 
another  thirteen  weeks,  effective  June  28.  Tlie  thirteen- 
week  peiiod  will  i-ound  out  a  full  year  for  Mail  Pouch 
as  the  sponsor  of  the  espionat>e  adventure  series, 
launched  on  the  Blue  as  a  sustaining  program  almost 
a  year  ago  on  May  24,  1942. 

In  l)ehalf  of  .Mail  Pouch  Tohacco,  ^^Counterspv'* 
is  heaid  Monday  from  9  to  9:30  P.  IVI.,  EWT,  on  sixty- 
five  Blue  stations.  Walker  &  Downing,  Pittshurgh,  is 
the  agency.  The  series  is  produced  by  Phillips  II. 
T.oid,  Inc. 


U.  S.  TOBACCO  RENEWS  ''GAY  NINETIES" 

The  United  States  Tobacco  Company  has  an- 
nounced signing  of  a  renewal  of  its  C'BS  program, 
''Gay  Nineties  lievue,"  beginning  its  ninth  consecutive 
year  of  broadcasting  on  Columbia.  The  company  ad- 
vertises J)ilPs  Best  and  AEodel  Smoking  Tobacco  on 
the  8:30  to  8:55,  EWT,  Mondav  night  show,  with  a 
rebroadcast  at  11:30  P.  M.  Sixty-six  CBS  stations 
carry  the  program.  The  agency  handling  the  account 
is  Arthur  Kudner,  Inc. 

The  Tohacco  World 


It 


Every  time  you  turn  a  page  . . .  every  time  you  turn  the  dial . . .  you'll  find 

B&W  ADVERTISING 
WORKI NG  FOR  YOU 


SEE  THOSE  ADS?  .  .  .  those  radio  favorites?  You'll 
find  them  in  newspapers  and  national  magazines  . . . 
on  radio  networks  clear  across  America . . .  working— 
and  working  hard— (or  you. 

They're  reminding  the  American  public  that  ijou 
are  selling  Brown  &  Williamson  products... Raleighs.. . 
Kools... Viceroys... Sir  Walter  Raleigh  Pipe  Tobacco. 


IN  MAGAZINES 


•  • 


This  is  a 
package 
ofKODLS 


^d 


'smutpsttrm 

HIYMUfM 
COUPOtifS 


I 


.  You  probably 

^  smoked  them 

^^  the  last  time 

*  you  had  a  cold 


Htheytast«d^§ 
fresh  and 
soothing  then 


(u;h«n  ^^^ 


f\09^ 


and  ihroai  were 


sensitive) 


. . .  «nd  •ni«)r  a  n 


pM  •  ttMn.  IMI^  MMto    •» 
T)al<J  to  MM  Im  ife  finWii 


'tt**  fr*«k»«  IksB  kar  tttkri 


•M  fhwr"  f'Wbw  MAC  Nmhm4 


o 


start 


>Vouldn't  you 

be  smart 

to  smoke  them 

allthetunel 


»J«%a»*' 


today'- 


NUI  IlWI   Oil  IMI 
WIJH  IHI  (OL'ON  ON  1 


Switch  from 


\\yL 


,Sar%cy 


Saiser 


!»«•      '*"    i..,-»  boo"  M  "IJJ  ^o«i> 


*r-  - 


r^- 


"Wt  mrtm'%  fflh^  amywk^Tf.  Wt  jm$»  ««««  along 
f  tnjtyymr  Sir  Walttt  RaUigk" 

MHULCVU  YUt  C4>,  vull  kud  ><•»  IM  mon  rt«l  flcMuf*  U»m 
rami  |MfM  if  you'll  M\om  («t<  MMpk  ntlf*.  Tm-  cina  ii  niuUflr  And 
ll,«u— .I.,,,  (ill  -rt  «p  with  Mild,  tnvw*  \ii  WslWf  RAki«k.  Waited 
tfom  OfftM  Kt»'uU*  iHiHvrh  '•'•  «•»■  h«iMl  wf  i«W  •ro«»  th» 

SIR  WALTiR 

RALEIGH 

»!»■  f*«AC<» 

StmAn  nt  utfft  at  it  smelU 


When  you  add  support  like  this  to  the  window  and 
counter  displays  available  from  your  B.  &  W.  sales- 
man, you  have  a  set-up  that's  bound  to  mean  business. 

No  wonder  dealers  everywhere  report  B.  &  W. 
sales  going  up  Up  UP !  No  wonder  these  products 
win  new  friends  every  time  folks  turn  a  page  or  turn 
the  dial. 


ON   THE  RADIO... 


.^ 


^ 


«>%..' 


>6 


\ 


«DOODlTAOAIN!Oneof 

AmeriGa's  ten  leading 
radio  comedians,  Red 
bkelton  packs 'eminevery 
luesdaynight-andsends 
thousands   of   customers 

out  for  a  pack  of  Raleighs 


^^/ 


AND  HIS  ORCHESTRA 

SWEET  MUSIC  from  the 
sentimental  gentleman 
of  swing  (Wednesday 
nights)  means  new  notes 
on  cash  registers  every- 
where .  .  .  more  Raleigh 

sa/e^^/ It's  America's  fa- 
vorite radio  dance  band! 

OUT  OF  THE  WEST  and 

into  millions  of 
American  homes 
goes  this  new  laugh- 
packed  show  every 

f>iday  night.  It's  a 
i'Ure-fire  hit-and 
means  sure-fire 
sales  everywhere. 


'ife^- 


tf 


\ 


\^< 


T^ey^e  Oot  ff^at  i?  7k/ies/ 


I 


They  know  their  engines  .  .  .  their 
machine  guns -these  men  in  the 
Air  Force  ground  crews  have 
what  It  takes  "to  keep  'em  flying'' 


BEFORE  you  simply  take  it 
for  granted  that  you're  get- 
ting all  the  smoking  pleasure 
there  is  in  a  cigarette— 
Before  you  take  anyone  else's  word 
•  for  a  cigarette's  mildness,  its  free- 
dom from  irritation,  or  its  flavor- 
Try  Camels.  Put  them  to  the 
"T-ZONE"  test  (below,  right).  Let 
}'our  own  taste  and  throat  tell  you 
why  Camels  are  such  a  favorite  in  the 
services  and  with  millions  at  home. 


MMRBONDS 
pSTAMPt 


HIS  NAME  can't  be  revealed,  but 
you  may  remember  him— the  young 
mechanic  who  could  always  get 
your  car  started,  somehow.  He  still 
smokes  Camels  (they're  the  favorite 
in  all  the  services)... only  now  he's 
grooming  B-l7E's. 


It.  J.  JU.viiohl.sTobarcoCo.,  \\iiisIiiii-Salc'iii,  X.  0. 


With  men  in  the  Army,  Navy,  Marine>,  and  Coast 

Guard,  the  favorite  cigarette   is   Camel.   (Based   on 

sales  records  in  Post  Exchanges  and  Canteens.) 


1% 


T 


The     I - Zone 


/# 


THE  AIRPLANE  PART  that 
Jeanne  Flaherty  (right)  turns 
out  is  one  of  the  vital  parts  of  a 
bomber,  Jeanne's  cigarette? 
'Camels!  They're  always  smooth, 
extra  mild,  and  they  never  go 
flat  on  my  taste,"  she  says. 


—where    cigarettes 
are    judged 

The"T-ZONE"-TasteandThroat 
—is  the  proving  ground  for  ciga- 
rettes. Only  your  taste  and  throat  can  decide 
which  cigarette  tastes  best  to  you  . . .  and  how  it 
affects  your  throat.  For  your  taste  and  throat 
are  absolutely  individual  to  you.  Based  on  the 
experience  of  millions  of  smokers,  we  believe 
Camels  will  suit  your  "T-ZONE"  to  a  "T." 


#