Homecraft.
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- Publication date
- 191-?
- Topics
- House furnishings--Catalogs, Household appliances--Catalogs, Trade catalogs--House furnishings, Trade catalogs--Home appliances.
- Publisher
- Aladdin Company, Bay City, Mich.
- Collection
- winterthurlibrary; americana
- Contributor
- Winterthur Museum Library
- Language
- English
Notes
In the original book, the text is very close to the gutter and the edges. Also, the text is cut off on Pages 16 and 17 because it runs through the center of the book.
- Addeddate
- 2010-11-19 19:25:27
- Bookplateleaf
- 0004
- Call number
- NK2137 A31 TC
- Camera
- Canon 5D
- Foldoutcount
- 0
- Identifier
- homecraft00alad
- Identifier-ark
- ark:/13960/t9n30nk15
- Ocr_converted
- abbyy-to-hocr 1.1.37
- Ocr_module_version
- 0.0.21
- Page-progression
- lr
- Page_number_confidence
- 50
- Page_number_module_version
- 1.0.3
- Pages
- 36
- Possible copyright status
- out of copyright
- Ppi
- 400
- Scandate
- 20101201151819
- Scanner
- scribe2.nj.archive.org
- Scanningcenter
- nj
comment
Reviews
Reviewer:
scottsaav
-
-
August 22, 2018
Subject: CMU Homecraft/Aladdin research
Subject: CMU Homecraft/Aladdin research
From Central Michigan University's Clark Historical Library
website:
"Beginning in 1914 Aladdin published a separate Homecraft Market Place catalog.
"Many of the products offered in these catalogs represented items that would otherwise be bundled into Aladdin houses. Products such as furnaces, kitchen cabinets, or electrical lighting fixtures apparently came straight from the homes Aladdin sold. Other items went farther afield. Furniture, rugs, dishware, vacuum cleaners and similar items clearly moved the company into a position that went beyond simply using pre-existing inventory. As the company expanded from hardware to furnishings, the Homecraft catalog became a more direct challenge to the catalog merchandising operation of Aladdin's chief rival in the pre-cut home market, Sears.
"Aladdin continued issuing a Furnishing Magazine, 1918 'Furnishings' catalog, sometimes under different titles, for several years. The last large catalog was printed in 1918."
So, the date for this Homecraft catalog appears to be 1914-1918.
website:
"Beginning in 1914 Aladdin published a separate Homecraft Market Place catalog.
"Many of the products offered in these catalogs represented items that would otherwise be bundled into Aladdin houses. Products such as furnaces, kitchen cabinets, or electrical lighting fixtures apparently came straight from the homes Aladdin sold. Other items went farther afield. Furniture, rugs, dishware, vacuum cleaners and similar items clearly moved the company into a position that went beyond simply using pre-existing inventory. As the company expanded from hardware to furnishings, the Homecraft catalog became a more direct challenge to the catalog merchandising operation of Aladdin's chief rival in the pre-cut home market, Sears.
"Aladdin continued issuing a Furnishing Magazine, 1918 'Furnishings' catalog, sometimes under different titles, for several years. The last large catalog was printed in 1918."
So, the date for this Homecraft catalog appears to be 1914-1918.
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